Spreadsheet: jeff_dasovich__14053__quaker financials
Sheet: Other Profile Information

Data current through [NAME]
QUAKER OATS CO.,THE
Quaker Tower
60604-9001
http://www.quakeroats.com
Telephone: (312) 222-7111
Fax: (312) 222-8392
Dow Jones Industry Group: Food Producers
Business Description: International marketer of foods and beverages. It
manufactures hot cereals, pancake syrups, grain-based snacks, conrnmeal, hominy
grits, value-added rice products and sports beverages. It markets its products
in the U.S., Canada and Latin America.
Primary SIC: 2043
Stock Symbol: OAT
Exchange: NYSE
CEO: [NAME]
Employees: 11,858
Auditors: [NAME]
Latest Report: Unqualified
Share Data
Latest Reported Shares Outstanding | 131933000
Latest Shares Outstanding Date | 2001-02-19 00:00:00
Latest Balance Sheet Shares Outstanding | 131933000
Short Interest Shares | 2332515
Short Interest Ratio | 3.7 Days
Short Interest Ratio Date | 2001-03-12 00:00:00
Net Insider Transactions | 0
Net Insider Transactions Date | 2001-01-31 00:00:00
Shares Held by Institutions | 84997000
Number of Institutions Holding | 923
%Shares Held by Institutions | 64.8
Institutional Holding Date | 2001-02-28 00:00:00
Market Value($ Mil) | 12791
Market Value as % Revenues | 254
Dividend Information
[NAME] | 2001-03-19 00:00:00
Indicated Dividend Rate | 1.14
Dividend Yield | 0.012
Dividend Code | Cash Payment
[NAME] Last Fiscal Year | 0.44
5-Year Average Payout | 204
5-Year Dividend Yield | 0.02
Stock Price ($) and Volume
Most Recent Close Price | 96.95
Most Recent Close Price Date | 2001-04-02 00:00:00
Close Price 4 Weeks Ago | 98.8
Close Price 13 Weeks Ago | 95.31
Close Price 26 Weeks Ago | 76
Close Price 52 Weeks Ago | 60.81
Price Change Last Month | 0.001
Price Change Last 10 Days | 0.023
Price Change Last 26 Weeks | 0.276
Price Change Last 52 Weeks | 0.594
Price Change YTD | 0.004
Price Change vs Market Last Trading Week | 0.98
Price Change vs Market Last 4 Weeks | 1.04
Price Change vs Market Last 13 Weeks | 1.16
Price Change vs Market Last 26 Weeks | 1.58
Price Change vs Market Last 52 Weeks | 2.06
Price Change vs Market YTD | 1.13
4-Week High Price | 99.12
4-Week Low Price | 91.4
13-Week High Price | 99.33
13-Week Low Price | 91.4
26-Week High Price | 99.33
26-Week Low Price | 76
52-Week High Price | 99.33
52-Week Low Price | 60.38
YTD High Price | 99.33
YTD Low Price | 91.4
5-Day Moving Avg Price | 96.08
10-Day Moving Avg Price | 95.05
10-Week Moving Avg Price | 96.36
30-Week Moving Avg Price | 89.12
200-Day Moving Avg Price | 84.55
Beta | 0.43
Shares Traded This Week | 796700
Volume as % of Shares Outstanding | 0.006
Avg Daily Volume Last 2 Weeks | 630300
Avg Daily Volume Last 4 Weeks | 977800
Avg Daily Volume Last 13 Weeks | 768400
Avg Daily Volume Last 26 Weeks | 1008300
Avg Daily Volume Last 52 Weeks | 808400
Avg Daily Volume YTD | 810900
On-Balance Volume Index Last 4 Weeks | 1.25
Liquidity Ratio | 113128800
P/E Ratio | 37.1
5-Year High P/E | NC
5-Year Low P/E | NC
Growth Rates
5-Yr Annual Earnings Growth | NC
5-Yr Annual Div Growth | 0.104
5-Yr Annual Revenue Growth | 0.0814
% Chg EPS YTD vs Last YTD | -19.2
$ [NAME] in EPS this YTD vs Last YTD | 0.62
Key Competitors
[NAME]
Bestfoods
Coca-Cola
Danone
General Mills
Gilster-[NAME]
Heinz
International Home Foods
Kellogg
Kraft Foods North America
Malt-O-Meal
Mars
Nestlé
Ocean Spray
PepsiCo
Ralcorp
Riviana Foods
The Hain Celestial
Business Background
OVERVIEW
The Quaker Oats Company may have to get up extra early to battle Kellogg,
General Mills, and Kraft Foods in the cereal wars, but it never has to worry
about going thirsty in the process. Although Chicago-based Quaker Oats is best
known for its hot and ready-to-eat cereals (oatmeal, grits, Life, Cap'n Crunch),
its biggest brand is Gatorade, which accounts for more than one-third of total
sales and claims over 80% of the US sports-drink market. Quaker Oats has strong
cereal brands in Europe and Latin America, and Gatorade is also growing in
popularity abroad, with a strong push from the company in China.
Quaker Oats is also a leading producer of granola bars, rice cakes, pancake
mixes and syrups (Aunt Jemima), value-added grain products (Rice-A-Roni, Near
East), and copycat, budget-bagged cereals.
Sobered up after a disastrous fling with Snapple iced tea, Quaker Oats has been
jettisoning noncore businesses and emphasizing Gatorade. Introduction of new
products (including kid-friendly oatmeal with little "eggs" that hatch
dinosaurs) has boosted its hot cereal sales. Quaker Oats agreed in December 2000
to be acquired by PepsiCo.
OFFICERS
Chairman, President, and CEO: [NAME], age 58, $2,695,674
pay
SVP and CFO: [NAME], age 56, $972,808 pay
SVP Human Resources: [NAME], age 47
SVP, General Counsel, Business Development, and Secretary: [NAME]
Jartz, age 46, $643,620 pay
SVP Customer Organization: [NAME], age 56
SVP Corporate Strategy and Development: [NAME], age 44
SVP Supply Chain: [NAME], age 51, $768,468 pay
President and CEO, The Quaker Oats Company of Canada: [NAME]
[NAME], age 55
President Cereals, Europe: [NAME], age 53
President, Ready-to-Eat Cereals: [NAME], age 43
VP; President, Quaker Asia: [NAME], age 44
VP; President, Quaker Latin America: [NAME], age 46
VP; President, U.S. Beverages: [NAME], age 41, $661,700
pay
VP; President, Hot Breakfast: Polly B. Kawalek, age 45
VP; President, Convenience Foods: [NAME], age 46
VP Business Development and Counsel Law: [NAME]
VP and Corporate [NAME]: [NAME], age 41
VP Public Affairs: Penelope C. Cate
VP Investor Relations and Corporate Affairs: [NAME], age
41
VP Treasurer and Tax: [NAME], age 43
PRODUCTS/OPERATIONS
1999                   1999
Sales            Operating Income
$ mil.  % of total    $ mil.  % of total
Foods                  2,883       61          447        63
Beverages              1,835       39          263        37
Adjustments                7        -            -         -
Total                  4,725      100          710       100
Selected Brand Names:Cereals
Cap'n Crunch
Cruesli (Europe)
Honey Monster (Europe)
Life
Quaker 100% Natural
Quaker Instant Grits
Quaker Oatmeal Squares
Quaker Oats
Quaker [NAME] (Europe)
Quaker Toasted Oatmeal
Quisp
Scott's (Europe)
[NAME] (Europe)
Other Products
[NAME] (syrup, pancake mix)
[NAME] (canned fish, Brazil)
Gatorade
[NAME] (pasta)
Mission (pasta)
Near East (grain side dishes)
[NAME]
[NAME] (enhanced bottled water)
Quaker Chewy Granola Bars
Quaker Rice Cakes
Rice-A-Roni
[NAME] (chocolate beverages, Latin America)
ToddYnho (chocolate beverages, Latin America)
HISTORY
The familiar, friendly Quaker Man was first used as a trademark in 1877 by [NAME]
[NAME] at his Quaker Mill in Ravenna, Ohio. [NAME] was one of seven prominent
millers who formed the American Cereal Company of Chicago in 1891. Called by
some the "oatmeal trust," the company changed its name to The Quaker Oats
Company in 1901 and adopted the Quaker Man as its logo, to the chagrin of the
Society of Friends (the Quakers), who have no connection to the company. An
early advertising innovator, [NAME] covered the nation with the image of the
Quaker Man extolling the virtues of oatmeal to a newly health-conscious public.
While [NAME] focused on marketing, [NAME], another founder, streamlined
Quaker Oats' facilities by consolidating mill operations to two modernized and
expanded locations in Akron, Ohio, and Cedar Rapids, Iowa. The company prospered
and by 1911 was diversifying its product line to include animal feed and grocery
items. In 1925 it bought Aunt Jemima Mills (pancake flour).
Quaker Oats got into pet food in the 1940s, began selling cold cereal and pet
food in Europe in the 1950s, and introduced Cap'n Crunch cereal in 1963. Six
years later the company bought toy maker Fisher-Price and entered the restaurant
business.
[NAME] became CEO in 1979 and continued to diversify (clothiers,
opticians). With Quaker Oats' 1983 purchase of Stokely-Van Camp (best known for
canned beans) came Gatorade, which had been created in 1965 for the University
of Florida Gators. In 1986 the company bought Golden Grain (Rice-A-Roni, the San
[NAME] treat) and [NAME] (Gaines dog food) and began unloading its
retail operations. Quaker Oats slimmed down further in 1991 by spinning off
Fisher-Price.
The company took the market lead in rice cakes after purchasing the Chico-San
brand from Heinz in 1993. Then, in 1994 came the whopping $1.7 billion purchase
of Snapple, the juice and iced tea business whose blazing growth had created a
niche much as Gatorade had years before. But once in Quaker Oats' hands, Snapple
was plagued by increased competition and plummeting consumer interest, and it
began hemorrhaging money. To help pay for the Snapple purchase, in 1995 and 1996
Quaker Oats sold off several noncore European and US businesses, including its
frozen food lines and its pet food business (to Heinz).
In 1997 Quaker Oats unloaded Snapple on RC Cola-maker Triarc for $300 million;
Smithburg, architect of the snafu, left soon after the sale. [NAME],
former manager of Philip Morris' Kraft unit, was tapped to head the much smaller
Quaker Oats. Also in 1997 it sold additional lackluster businesses, including
[NAME], ice cream toppings, and condiments.
A year later [NAME] folded together the food and Gatorade operations,
squelching rumors of a possible Gatorade sale, shedding a layer of top
executives, and making clear that the company's future lay in grain and
Gatorade. Quaker Oats then continued selling businesses outside that strategy,
including Nile Spice (soup cups, to Hain Food Group, 1998) and Continental
Coffee Products (to [NAME], 1999).
Quaker Oats decided in 1999 to cut 10% of its workforce over three years as it
shifts resources from its cereal operations to its Gatorade unit. In early 2000
Quaker Oats and Swiss pharmaceutical company Novartis formed joint venture Altus
Food to develop and market "functional foods" providing health benefits. Quaker
Oats rejected a takeover offer from PepsiCo in November 2000 but reconsidered
the following month, agreeing to be bought for $13.4 billion in stock.