Spreadsheet: 120724d1315485937-year-to-year-comparison-weeklysales_testreport2
Sheet: Sales Summary

Weekly Sales
 | WEEKLY SALES |  |  |  | RETURNS/EXCHANGES |  |  |  |  | NET SALES
Weekly Sales Date | Sales Orders | Sales Units | Merchandise Sales | Avg $                             Per Order | Returns Orders | Returns Units | Exchange Orders | Exchange Units | Total Credit Issued | Net Sales | EMAIL SUBSCRIBERS | WEBSITE VISITS | WEEKLY CONVERSION | 4 WK RETURN %
3/15-3/21/10 | 8 | 16 | 1424 | 178 | 0 |  | 0 |  | 0 | 1424 | 54 | 503 | 0.01590457256461232
3/22-3/28/10 | 6 | 12 | 1054 | 175.6666666666667 | 0 |  | 0 |  | 0 | 1054 | 66 | 643 | 0.00933125972006221
3/29-4/4/10 | 2 | 2 | 208 | 104 | 0 |  | 1 |  | 0 | 208 | 69 | 337 | 0.005934718100890208
4/5-4/11/10 | 16 | 23 | 2095 | 130.9375 | 1 |  | 0 |  | 102.05 | 1992.95 | 87 | 897 | 0.01783723522853958 | 0.01886792452830189
4/12-4/18/10 | 12 | 19 | 1826 | 152.1666666666667 | 4 |  | 0 |  | 754.15 | 1071.85 | 118 | 794 | 0.01511335012594458 | 0.08928571428571429
4/19-4/25/10 | 10 | 15 | 1566 | 156.6 | 4 |  | 0 |  | 433.95 | 1132.05 | 125 | 805 | 0.0124223602484472 | 0.1525423728813559
4/26-5/2/10 | 3 | 5 | 424 | 141.3333333333333 | 2 |  | 0 |  | 288 | 136 | 146 | 889 | 0.003374578177727784 | 0.1774193548387097
5/3-5/9/10 | 2 | 3 | 288 | 144 | 3 |  | 2 |  | 268.1 | 19.89999999999998 | 150 | 845 | 0.002366863905325444 | 0.3095238095238095
5/10-5/16/10 | 12 | 22 | 2150 | 179.1666666666667 | 2 |  | 0 |  | 163.1 | 1986.9 | 173 | 1943 | 0.006176016469377252 | 0.2444444444444444
5/17-5/23/10 | 10 | 17 | 1462 | 146.2 | 2 |  | 0 |  | 296.05 | 1165.95 | 182 | 1169 | 0.00855431993156544 | 0.1914893617021277
5/24-5/30/10 | 8 | 16 | 1360 | 170 | 1 |  | 1 |  | 288 | 1072 | 566 | 1358 | 0.005891016200294551 | 0.1379310344827586
5/31-6/6/10 | 12 | 14 | 1336 | 111.3333333333333 | 1 |  | 1 |  | 204 | 1132 | 1266 | 2154 | 0.005571030640668524 | 0.08695652173913043
6/7-6/13/10 | 14 | 24 | 2142 | 153 | 1 |  | 0 |  | 68 | 2074 | 1284 | 1095 | 0.01278538812785388 | 0.07042253521126761
6/14-6/20/10 | 8 | 16 | 1484 | 185.5 | 9 |  | 1 |  | 1030 | 454 | 1291 | 1014 | 0.007889546351084813 | 0.1714285714285714
6/21-6/27/10 | 6 | 10 | 1056 | 176 | 3 |  | 0 |  | 286 | 770 | 1292 | 1386 | 0.004329004329004329 | 0.21875
6/28-7/4/10 | 10 | 13 | 1304 | 130.4 | 4 |  | 1 |  | 358 | 946 | 1298 | 1101 | 0.009082652134423252 | 0.2698412698412698
7/5-7/11/10 | 7 | 9 | 784 | 112 | 3 |  | 1 |  | 904 | -120 | 1336 | 1249 | 0.005604483586869495 | 0.3958333333333333
7/12-7/18/10 | 57 | 75 | 6378 | 111.8947368421053 | 4 |  | 0 |  | 450 | 5928 | 1343 | 1934 | 0.02947259565667011 | 0.1308411214953271
7/19-7/25/10 | 38 | 48 | 4088 | 107.5789473684211 | 2 |  | 1 |  | 140 | 3948 | 1383 | 2084 | 0.0182341650671785 | 0.0896551724137931
7/26-8/1/10 | 37 | 52 | 4258 | 115.0810810810811 | 0 |  | 0 |  | 0 | 4258 | 1403 | 1846 | 0.02004333694474539 | 0.04891304347826087
8/2-8/8/10 | 39 | 46 | 4096 | 105.025641025641 | 0 |  | 2 |  | 0 | 4096 | 1420 | 2150 | 0.01813953488372093 | 0.02714932126696833
8/9-8/15/10 | 23 | 32 | 3024 | 131.4782608695652 | 29 |  | 2 |  | 3498.05 | -474.0500000000002 | 1533 | 3164 | 0.007269279393173199 | 0.1741573033707865
8/16-8/22/10 | 40 | 51 | 4678.2 | 116.955 | 2 |  | 1 |  | 220 | 4458.2 | 1597 | 3042 | 0.01314924391847469 | 0.1712707182320442
8/23-8/29/10 | 37 | 50 | 4553.2 | 123.0594594594595 | 14 |  | 5 |  | 3178 | 1375.2 | 1614 | 2181 | 0.01696469509399358 | 0.2513966480446927
8/30-9/5/10 | 25 | 33 | 2820 | 112.8 | 10 |  | 3 |  | 1164 | 1656 | 1632 | 1732 | 0.01443418013856813 | 0.3313253012048193
9/6-9/12/10 | 27 | 34 | 3058.2 | 113.2666666666667 | 6 |  | 2 |  | 881.2 | 2177 | 1650 | 3223 | 0.008377288240769469 | 0.1904761904761905
9/13-9/19/10 | 29 | 41 | 3840 | 132.4137931034483 | 9 |  | 2 |  | 1017 | 2823 | 1669 | 2524 | 0.01148969889064976 | 0.2468354430379747
9/20-9/26/10 | 35 | 44 | 4288 | 122.5142857142857 | 7 |  | 2 |  | 762 | 3526 | 1690 | 2395 | 0.01461377870563674 | 0.2105263157894737
9/27-10/3/10 | 39 | 52 | 5304 | 136 | 11 |  | 3 |  | 1090 | 4214 | 1821 | 3274 | 0.01191203420891875 | 0.1929824561403509
10/4-10/10/10 | 32 | 44 | 4256 | 133 | 9 |  | 4 |  | 906 | 3350 | 1854 | 2695 | 0.01187384044526902 | 0.1988950276243094
10/11-10/17/10 | 23 | 33 | 3002 | 130.5217391304348 | 8 |  | 1 |  | 978 | 2024 | 1882 | 2296 | 0.01001742160278746 | 0.2023121387283237
10/18-10/24/10 | 17 | 24 | 2132 | 125.4117647058823 | 7 |  | 0 |  | 952 | 1180 | 1894 | 2058 | 0.00826044703595724 | 0.2287581699346405
10/25-10/31/10 | 25 | 37 | 3414 | 136.56 | 5 |  | 1 |  | 726 | 2688 | 1908 | 1783 | 0.01402131239484016 | 0.2101449275362319
11/1-11/7/10 | 19 | 26 | 2416 | 127.1578947368421 | 3 |  | 0 |  | 440 | 1976 | 2015 | 1682 | 0.01129607609988109 | 0.1916666666666667
11/8-11/14/10 | 21 | 29 | 2798 | 133.2380952380952 | 11 |  | 0 |  | 1246 | 1552 | 2029 | 309 | 0.06796116504854369 | 0.2241379310344828
11/15-11/21/10 | 19 | 27 | 2546 | 134 | 14 |  | 0 |  | 1732.8 | 813.2 | 2064 | 748 | 0.02540106951871658 | 0.2773109243697479
11/22-11/28/10 | 1016 | 1369 | 144078 | 141.8090551181102 | 3 |  | 0 |  | 398 | 143680 | 2814 | 50840 | 0.01998426435877262 | 0.02136457615437629
11/29-12/5/10 | 380 | 503 | 53046 | 139.5947368421053 | 36 |  | 8 |  | 4905.1 | 48140.9 | 2979 | 13047 | 0.02912546945658006 | 0.03319502074688797
12/6-12/12/10 | 228 | 314 | 32750 | 143.640350877193 | 146 |  | 24 |  | 18618.9 | 14131.1 | 3054 | 9200 | 0.02478260869565217 | 0.08992318120198825
12/13-12/19/10 | 157 | 207 | 21576 | 137.4267515923567 | 14 |  | 19 |  | 1146.9 | 20429.1 | 3116 | 7401 | 0.02121334954735846 | 0.08315921437526118
12/20-12/26/10 | 258 | 330 | 34592 | 134.077519379845 | 187 |  | 14 |  | 22375.9 | 12216.1 | 3261 | 12651 | 0.02039364477116434 | 0.2828655834564254
12/27-1/02/11 | 94 | 115 | 11918 | 126.7872340425532 | 46 |  | 1 |  | 7434.75 | 4483.25 | 3316 | 4967 | 0.01892490436883431 | 0.406832298136646
1/03-1/09/11 | 76 | 108 | 10876 | 143.1052631578947 | 139 |  | 32 |  | 16893.35 | -6017.349999999999 | 3354 | 4227 | 0.01797965460137213 | 0.5078947368421053
1/10-1/16/11 | 81 | 108 | 10998 | 135.7777777777778 | 71 |  | 13 |  | 7835.85 | 3162.15 | 3388 | 4709 | 0.01720110426842217 | 0.670196671709531
1/17-1/23/11 | 102 | 155 | 15400 | 150.9803921568627 | 61 |  | 18 |  | 7157.5 | 8242.5 | 3358 | 3336 | 0.03057553956834532 | 0.6522633744855967
1/24-1/30/11 | 71 | 107 | 10828 | 152.5070422535211 | 33 |  | 6 |  | 4017.2 | 6810.8 | 2950 | 3085 | 0.02301458670988655 | 0.6359832635983264
1/31-2/6/11 | 107 | 141 | 14794 | 138.2616822429906 | 26 |  | 9 |  | 4486.95 | 10307.05 | 2996 | 4487 | 0.02384666815244038 | 0.3737769080234833
2/7-2/13/11 | 58 | 79 | 8374 | 144.3793103448276 | 33 |  | 18 |  | 3385.2 | 4988.8 | 3012 | 1859 | 0.03119956966110812 | 0.3174273858921162
2/14-2/20/11 | 82 | 108 | 10978 | 133.8780487804878 | 26 |  | 5 |  | 3381.05 | 7596.95 | 3077 | 3451 | 0.02376122862938279 | 0.271264367816092
2/21-2/27/11 | 75 | 108 | 11075 | 147.6666666666667 | 24 |  | 4 |  | 3035.15 | 8039.85 | 3096 | 2736 | 0.02741228070175438 | 0.25
2/28-3/6/11 | 73 | 102 | 10400 | 142.4657534246575 | 13 |  | 4 |  | 1828.35 | 8571.65 | 3111 | 2227 | 0.0327795240233498 | 0.2418136020151133
3/7-3/13/11 | 55 | 82 | 8526 | 155.0181818181818 | 29 |  | 10 |  | 4229.4 | 4296.6 | 3133 | 1914 | 0.02873563218390805 | 0.23
3/14-3/20/11 | 85 | 132 | 13090 | 154 | 18 |  | 4 |  | 2326.76 | 10763.24 | 3168 | 2296 | 0.03702090592334495 | 0.1981132075471698
3/21-3/27/11 | 132 | 207 | 20963 | 158.8106060606061 | 16 |  | 7 |  | 2714.55 | 18248.45 | 3208 | 3624 | 0.03642384105960265 | 0.1453154875717017
3/28-4/3/11 | 68 | 94 | 9553 | 140.4852941176471 | 31 |  | 11 |  | 4393.05 | 5159.95 | 3263 | 2519 | 0.02699483922191346 | 0.1825242718446602
4/4-4/10/11 | 47 | 67 | 6746 | 143.531914893617 | 23 |  | 9 |  | 2844.95 | 3901.05 | 3315 | 1696 | 0.0277122641509434 | 0.176
4/11-4/17/11 | 43 | 62 | 6348 | 147.6279069767442 | 25 |  | 3 |  | 3666.2 | 2681.8 | 3364 | 1928 | 0.02230290456431535 | 0.2209302325581395
4/18-4/24/11 | 49 | 74 | 7630 | 155.7142857142857 | 14 |  | 6 |  | 2333.6 | 5296.4 | 3419 | 1783 | 0.02748177229388671 | 0.3131313131313131
4/25-5/1/11 | 36 | 55 | 5580 | 155 | 18 |  | 3 |  | 2287.9 | 3292.1 | 3446 | 1304 | 0.02760736196319018 | 0.310077519379845
5/2-5/8/11 | 35 | 64 | 6128 | 175.0857142857143 | 16 |  | 5 |  | 1518.7 | 4609.3 | 3482 | 1291 | 0.02711076684740511 | 0.2862745098039216
5/9-5/15/11 | 130 | 247 | 24524 | 188.6461538461539 | 7 |  | 8 |  | 1060.25 | 23463.75 | 3574 | 2876 | 0.04520166898470097 | 0.125
5/16-5/22/11 | 268 | 457 | 46212 | 172.4328358208955 | 17 |  | 7 |  | 2351.75 | 43860.25 | 3653 | 4324 | 0.06197964847363552 | 0.07047387606318348
5/23-5/29/11 | 156 | 256 | 25683 | 164.6346153846154 | 44 |  | 15 |  | 5247.9 | 20435.1 | 3664 | 3333 | 0.0468046804680468 | 0.08203125
5/30-6/5/11 | 118 | 194 | 18474 | 156.5593220338983 | 41 |  | 9 |  | 6211.7 | 12262.3 | 3701 | 2495 | 0.04729458917835672 | 0.09445407279029462
6/6-6/12/11 | 93 | 173 | 16985.95 | 182.644623655914 | 66 |  | 14 |  | 10853.1 | 6132.85 | 3732 | 2117 | 0.04393008974964573 | 0.1555555555555556
6/13-6/19/11 | 104 | 177 | 16810 | 161.6346153846154 | 43 | 69 | 11 | 12 | 6567.75 | 10242.25 | 3773 | 2102 | 0.04947668886774501 | 0.2425
6/20-6/26/11 | 68 | 110 | 10998 | 161.7352941176471 | 41 | 63 | 7 | 7 | 5854.85 | 5143.15 | 3794 | 1700 | 0.04 | 0.2920489296636086
6/27-7/3/11 | 58 | 96 | 9269 | 159.8103448275862 | 34 | 52 | 17 | 17 | 4915.6 | 4353.4 | 3812 | 1576 | 0.03680203045685279 | 0.3309352517985611
7/4-7/10/11 | 46 | 77 | 7504 | 163.1304347826087 | 26 | 34 | 3 | 4 | 3341 | 4163 | 3827 | 1320 | 0.03484848484848485 | 0.3130434782608696
7/11-7/17/11 | 55 | 87 | 8596 | 156.2909090909091 | 31 | 43 | 9 | 10 | 4121.15 | 4474.85 | 3840 | 1237 | 0.0444624090541633 | 0.3567567567567568
7/18-7/24/11 | 42 | 68 | 6548 | 155.9047619047619 | 20 | 37 | 6 | 7 | 3834.95 | 2713.05 | 3851 | 1760 | 0.02386363636363636 | 0.3384146341463415
7/25-7/31/11 | 42 | 69 | 7062 | 168.1428571428571 | 8 | 10 | 3 | 4 | 962.3 | 6099.7 | 3868 | 1257 | 0.03341288782816229 | 0.2823920265780731
8/1-8/7/11 | 52 | 82 | 7887 | 151.6730769230769 | 26 | 41 | 2 | 2 | 3764.15 | 4122.85 | 3889 | 1324 | 0.03927492447129909 | 0.2777777777777778
 | 38 | 67 | 6442 | 169.5263157894737 | 20 | 30 | 3 | 3 | 2719.7 | 3722.3 | 3876 | 1551 | 0.0245003223726628 | 0.2587412587412588
Total/Avg YTD | 5406 | 7865 | 792154.5499999999 | 146.5324731779504 | 1663 | 379 | 384 | 66 | 219845.86 | 572308.69 | 3876 | 234852 | 0.02265589602664204 | 0.2289287699085755