Spreadsheet: jeff_dasovich__14054__coke financials
Sheet: Other Profile Information

Data current through [NAME]
COCA-COLA CO
One Coca Cola Plaza
30313
http://www.cocacola.com
Telephone: (404) 676-2121
Fax: (404) 676-6792
Dow Jones Industry Group: Soft Drinks
Business Description: Manufactures and sells soft drink and noncarbonated
beverage concentrates and syrups, including foutain syrups, some finished
beverages, and certain juice and juice-drink products. Beverages include:
Coca-Cola, Mr. [NAME], [NAME] and Minute [NAME].
Primary SIC: 2086
SIC Codes: 2087
2037
2033
Stock Symbol: KO
Exchange: NYSE
CEO: [NAME]
Employees: 36,900
Auditors: Ernst & Young LLP
Latest Report: Unqualified
Share Data
Latest Reported Shares Outstanding | 2487037000
Latest Shares Outstanding Date | 2001-03-07 00:00:00
Latest Balance Sheet Shares Outstanding | 2484761000
Short Interest Shares | 17133713
Short Interest Ratio | 3.3 Days
Short Interest Ratio Date | 2001-03-12 00:00:00
Net Insider Transactions | 0
Net Insider Transactions Date | 2001-01-31 00:00:00
Shares Held by Institutions | 1324804000
Number of Institutions Holding | 1892
%Shares Held by Institutions | 53.4
Institutional Holding Date | 2001-02-28 00:00:00
Market Value($ Mil) | 114031
Market Value as % Revenues | 557
Dividend Information
[NAME] | 2001-03-13 00:00:00
Indicated Dividend Rate | 0.72
Dividend Yield | 0.016
Dividend Code | Cash & Stock Payment
[NAME] Last Fiscal Year | 0.77
5-Year Average Payout | 47
5-Year Dividend Yield | 0.01
Stock Price ($) and Volume
Most Recent Close Price | 45.85
Most Recent Close Price Date | 2001-04-02 00:00:00
Close Price 4 Weeks Ago | 51.5
Close Price 13 Weeks Ago | 57.69
Close Price 26 Weeks Ago | 58.44
Close Price 52 Weeks Ago | 46.25
Price Change Last Month | 0.015
Price Change Last 10 Days | -0.053
Price Change Last 26 Weeks | -0.215
Price Change Last 52 Weeks | 0.009
Price Change YTD | -0.248
Price Change vs Market Last Trading Week | 1
Price Change vs Market Last 4 Weeks | 0.95
Price Change vs Market Last 13 Weeks | 0.9
Price Change vs Market Last 26 Weeks | 0.97
Price Change vs Market Last 52 Weeks | 1.28
Price Change vs Market YTD | 0.86
4-Week High Price | 51.3
4-Week Low Price | 43.76
13-Week High Price | 60.99
13-Week Low Price | 43.76
26-Week High Price | 63.38
26-Week Low Price | 43.76
52-Week High Price | 64
52-Week Low Price | 43.76
YTD High Price | 62.19
YTD Low Price | 43.76
5-Day Moving Avg Price | 45.62
10-Day Moving Avg Price | 45.69
10-Week Moving Avg Price | 53.26
30-Week Moving Avg Price | 56.25
200-Day Moving Avg Price | 56.89
Beta | 0.7
Shares Traded This Week | 5210500
Volume as % of Shares Outstanding | 0.0021
Avg Daily Volume Last 2 Weeks | 6228300
Avg Daily Volume Last 4 Weeks | 6208800
Avg Daily Volume Last 13 Weeks | 4860100
Avg Daily Volume Last 26 Weeks | 4679700
Avg Daily Volume Last 52 Weeks | 4633900
Avg Daily Volume YTD | 4913600
On-Balance Volume Index Last 4 Weeks | 0.79
Liquidity Ratio | 158476000
P/E Ratio | 52.1
5-Year High P/E | 76
5-Year Low P/E | 26.1
Growth Rates
5-Yr Annual Earnings Growth | -0.0715
5-Yr Annual Div Growth | 0.0891
5-Yr Annual Revenue Growth | 0.024
% Chg EPS YTD vs Last YTD | -10.2
$ [NAME] in EPS this YTD vs Last YTD | 0.1
Key Competitors
[NAME]
Cadbury Schweppes
[NAME]
Clearly Canadian
Cott
Danone
[NAME]
Ferolito, [NAME]
Florida's Natural
Kirin
Kraft Foods North America
National Beverage
National Grape Cooperative
Nestlé
Northland Cranberries
Ocean Spray
Odwalla
PepsiCo
[NAME]
Procter & Gamble
Quaker Oats
Suntory
Triarc
Unilever
Virgin Group
Vitality Beverages, Inc.
Business Background
OVERVIEW
According to The Coca-Cola Company, the two most famous expressions in the world
are "OK" and "Coca-Cola." And if Coca-Cola had its way, you'd forget the other
one. Atlanta-based Coca-Cola, the #1 soft-drink company (ahead of PepsiCo),
sells more than 230 beverages, including carbonated and sports drinks, juices,
teas, and coffees, in almost 200 countries. Outside of Australia, Europe, and
North America, Coca-Cola sells the Canada Dry, Dr Pepper, and Schweppes brands.
[NAME], Coca-Cola has two of the three top-selling soft drinks (#1 Coca-Cola
classic and #3 diet Coke) and a 50% market share. More than 60% of Coca-Cola's
sales come from outside the US. The company's rivalry with PepsiCo has moved
beyond soda to juice products (Coca-Cola's Minute [NAME] vs. PepsiCo's Tropicana),
bottled water ([NAME] vs. Aquafina), and other non-carbonated products.
SunTrust Banks, which helped underwrite Coca-Cola's first public stock sale,
owns about 6% of the company, and [NAME] [NAME] owns 8%.
OFFICERS
Chairman and CEO: [NAME], age 57, $4,268,750 pay
EVP, Global Public Affairs and Administration: [NAME], age 57
EVP, Operations Support: [NAME], age 50, $1,142,500 pay
EVP; President, Europe/Africa Group: [NAME], age 48,
$1,134,865 pay
EVP; President, New Business Ventures Group: [NAME], age 48
SVP and CFO: [NAME], age 48
SVP and Chief Marketing Officer: [NAME], age 45
SVP; Chief Communications Officer: [NAME], age 55
SVP, Corporate External Affairs: Ingrid Saunders Jones
SVP, Human Resources: Coretha Rushing, age 44
SVP; President, Americas Group: [NAME], age 43
SVP; President, Asia Group: [NAME], age 56
SVP, Technical Division: [NAME], age 50
VP and [NAME]: [NAME]
VP and Director of Customer Strategy: [NAME], age 43
VP and Director of Diversity Strategies: [NAME], age 42
VP and Director of International Public Affairs: [NAME], age
54
VP and Senior Counsel, International Operations: [NAME]
VP, Corporate Latin Affairs: [NAME]
VP; Managing Director, McDonald's Group: [NAME]
PRODUCTS/OPERATIONS
Selected Brand Names:Carbonated Soft Drinks
Aquarius
[NAME]'s
Canada Dry (outside Australia, Europe, North America)
[NAME] (regular, diet)
Citra
Coca-Cola (regular, caffeine free)
Coca-Cola classic (regular, caffeine free)
Coca-Cola light (diet Coke, outside the US)
Crush (outside Australia, Europe, North America)
diet Coke (regular, caffeine free)
Dr Pepper (regular, diet; outside Australia, Europe, North America)
Fanta
Fresca
Hit
Lift
Mello Yello
Mr. [NAME]
Schweppes (outside Australia, Europe, North America)
Smart (soft drink, China)
Sprite (regular, diet)
Surge
TAB
Other Beverages
[NAME] (bottled water)
Five Alive (fruit beverages)
Fruitopia (fruit juices and teas)
Georgia (coffee drinks, Japan)
Hi-C (fruit drinks)
Kuat (guarana-flavored, Brazil)
Minute [NAME] (juices and juice drinks)
Nestea (tea-based drinks)
Planet [NAME] (bottled coffees)
POWERaDE (sports drink)
Selected Anchor Bottlers:
Coca-Cola Amatil Ltd. (37%; Australia, New Zealand, South Korea,
South Pacific)
Coca-Cola Beverages plc (50.1%, Europe)
Coca-Cola Enterprises Inc. (40%; Canada, Europe, US)
Coca-Cola FEMSA, SA de CV (30%; Argentina, Mexico)
Panamerican Beverages, Inc. (Panamco; 24%, Latin America)
Selected Subsidiaries:
Barq's, Inc.
Bottling Investments Corporation
Caribbean Refrescos, Inc.
The Coca-Cola Export Corporation
Coca-Cola Overseas Parent Limited
The Inmex Corporation
Fizzion
Minute [NAME] (Switzerland)
HISTORY
Atlanta pharmacist [NAME] invented Coke in 1886. His bookkeeper, [NAME]
[NAME], named the product after two ingredients, coca leaves (later cleaned of
narcotics) and kola nuts. By 1891 druggist Asa Candler had bought The Coca-Cola
Company, and within four years the soda-fountain drink was available in all
states; it was in Canada and Mexico by 1898.
Candler sold most US bottling rights in 1899 to [NAME] and [NAME]
Whitehead of Chattanooga, Tennessee, for $1. The two designed a regional
franchise bottling system that created over 1,000 bottlers within 20 years. The
famous contoured Coke bottle was designed in 1915 by the C. J. Root Glass
Company. In 1916 [NAME] retired to become Atlanta's mayor; his family sold the
company to Atlanta banker [NAME] for $25 million in 1919. Coca-Cola
went public that year.
The firm expanded overseas and introduced the slogans "The Pause that Refreshes"
(1929) and "It's the Real Thing" (1941). To keep WWII soldiers in Cokes at a
nickel a pop, the government built 64 overseas bottling plants. Coca-Cola bought
Minute [NAME] in 1960 and began launching new drinks -- Fanta (1960), Sprite
(1961), TAB (1963), and diet Coke (1982).
In 1981 [NAME] became chairman. In 1985, with Coke slipping in market
share, the firm changed its formula and introduced New Coke, which consumers
soundly rejected. The original recipe was quickly brought back as Coca-Cola
classic. In 1986 it consolidated the US bottling operations it owned into
Coca-Cola Enterprises and sold 51% of the new company to the public. Goizueta
also engineered the company's purchase of Columbia Pictures in 1982. (Columbia
earned Coke a profit of about $1 billion when it was sold to Sony in 1989.)
In 1995 it bought [NAME]'s root beer. Goizueta died of lung cancer in 1997; while
he was at the helm, the firm's value rose from $4 billion to $145 billion.
[NAME], the architect of Coca-Cola's restructured bottling operations,
succeeded him. An agreement to buy about 30 Cadbury Schweppes beverage brands --
including Canada Dry, Dr Pepper, and Schweppes -- outside the US and France was
scaled down because of antitrust concerns. Once completed in 1999, the deal
covered more than 160 countries, excluding Canada, much of Continental Europe,
and Mexico.
More bad news came in 1999 when products bottled in Europe were contaminated,
and a few countries banned or recalled Coca-Cola products over a two week
period; more trouble arose when the European Commission investigated alleged
antitrust actions by Coca-Cola and three of its European bottlers. (Italy
determined that the company violated antitrust laws.)
A battered [NAME] resigned in February 2000; president and COO [NAME] was
named chairman and CEO. Coca-Cola began its largest cutbacks ever, slashing
nearly 5,000 jobs. In November the firm agreed to pay nearly $193 million to
settle a race-discrimination suit filed by African-American workers.
In March 2001 Coca-Cola said it is buying a 35% interest (San Miguel Corporation
will own the rest) in bottler Coca-Cola Philippines from Coca-Cola Amatil as
part of its strategy to decentralize operations. The company then announced the
formation of a new beverage and snacks company, jointly owned with Procter &
Gamble, which will sell [NAME] from Coke, and [NAME] and Pringles
from P&G. Coca-Cola also made a deal with Walt Disney to market children's
beverages featuring [NAME] and other characters. Also in March Coca-Cola
announced the formation of Fizzion, a business incubator that will provide up to
$250,000 to new ventures that work on products or ideas that benefit Coca-Cola.