Spreadsheet: 2ff128e5-74a6-4918-bb1e-f755e0726bbf
Sheet: Segment Information

 | MATTEL, INC. AND SUBSIDIARIES
 | SEGMENT INFORMATION (USING 2011 AND PRIOR SEGMENT CLASSIFICATIONS)
 |  |  |  | 2 0 0 9 |  |  |  |  |  |  |  | 2 0 1 0 |  |  |  |  |  |  |  | 2 0 1 1
 | (In millions, except percentage information) |  |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr
 | Revenues
 | Domestic:
 |  | Mattel Girls & Boys Brands US | $ | 220.9 | $ | 212.7 | $ | 474.8 | $ | 493.8 | $ | 259.3 | $ | 289.7 | $ | 537.2 | $ | 540.2 | $ | 303.8 | $ | 323.1 | $ | 581.3 | $ | 567.9
 |  | Fisher-Price Brands US |  | 170.3 |  | 215.8 |  | 496.4 |  | 428.4 |  |  |  | 223.8 |  | 459.3 |  | 486.3 |  | 172.7 |  | 224.1 |  | 475.7 |  | 421.3
 |  | American Girl Brands |  | 66.4 |  | 61 |  | 82.4 |  | 253.1 |  | 70.2 |  | 58.9 |  | 84.4 |  | 273.2 |  | 72.9 |  | 66.4 |  | 87.6 |  | 283.9
 | Total Domestic |  |  | 457.6 |  | 489.5 |  | 1053.6 |  | 1175.3 |  | 512.8 |  | 572.4 |  | 1080.9 |  | 1299.7 |  | 549.4 |  | 613.6 |  | 1144.6 |  | 1273.1
 | International |  |  | 399.5 |  | 485.5 |  | 902.3 |  | 971 |  | 447.5 |  | 529.6 |  | 916 |  | 1027.7 |  | 491.7 |  | 650.6 |  | 1038.6 |  | 1079.5
 | Gross Sales |  |  | 857.1 |  | 975 |  | 1955.9 |  | 2146.3 |  | 960.3 |  | 1102 |  | 1996.9 |  | 2327.4 |  | 1041.1 |  | 1264.2 |  | 2183.2 |  | 2352.6
 | [NAME] |  |  | -71.5 |  | -76.8 |  | -164 |  | -191.2 |  | -80.2 |  | -83.5 |  | -163.8 |  | -202.8 |  | -89.2 |  | -102.5 |  | -184.4 |  | -198.8
 | Net Sales |  | $ | 785.6 | $ | 898.2 | $ | 1791.9 | $ | 1955.1 |  | 880.1 |  | 1018.5 |  | 1833.1 | $ | 2124.6 | $ | 951.9 | $ | 1161.7 | $ | 1998.8 | $ | 2153.8
 | Operating Income
 | Domestic:
 |  | Mattel Girls & Boys Brands US | $ | 14.1 | $ | 17.8 | $ | 111 | $ | 150.5 | $ |  | $ | 55.7 | $ | 151.3 | $ | 161.6 | $ | 61.3 | $ | 63.1 | $ | 168.4 | $ | 190.7
 |  | Fisher-Price Brands US |  | -4 |  | 22.6 |  | 120.9 |  | 92.4 |  | 12.3 |  | 20.7 |  | 94 |  | 95 |  | 2.3 |  | 14.9 |  | 82.4 |  | 62
 |  | American Girl Brands |  | -2.8 |  | -2.4 |  | 8.4 |  | 100.2 |  | 3 |  | -3.2 |  | 8.8 |  | 104.3 |  | 4.1 |  | -1.6 |  | 6 |  | 104.5
 | Total Domestic |  |  | 7.3 |  | 38 |  | 240.3 |  | 343.1 |  | 56.1 |  | 73.2 |  | 254.1 |  | 360.9 |  | 67.7 |  | 76.4 |  | 256.8 |  | 357.2
 | International |  |  | 9.3 |  | 27.3 |  | 176.3 |  | 209.6 |  | 39.9 |  | 67.3 |  | 200.9 |  | 222.9 |  | 52.6 |  | 99 |  | 218.2 |  | 249.5
 |  |  |  | 16.6 |  | 65.3 |  | 416.6 |  | 552.7 |  | 96 |  | 140.5 |  | 455 |  | 583.8 |  | 120.3 |  | 175.4 |  | 475 |  | 606.7
 | Corporate and other expense |  |  | -71.8 |  | -32.8 |  | -80.1 |  | -135.3 |  | -50.8 |  | -71.1 |  | -96.4 |  | -155.2 |  | -83.5 |  | -66.1 |  | -77.4 |  | -109.2
 | Operating Income |  | $ | -55.2 | $ | 32.5 | $ | 336.5 | $ | 417.4 | $ | 45.2 | $ | 69.4 | $ | 358.6 | $ | 428.6 | $ | 36.8 | $ | 109.3 | $ | 397.6 | $ | 497.5
 | Gross Sales by Geographic Area
 | Domestic |  | $ | 457.6 | $ | 489.5 | $ | 1053.6 | $ | 1175.3 | $ | 512.8 | $ | 572.4 | $ | 1080.9 | $ | 1299.7 | $ | 549.4 | $ | 613.6 | $ | 1144.6 | $ | 1273.1
 |  | % Change |  | -0.06 |  | -0.12 |  | -0.02 |  | -0.02 |  | 0.12 |  | 0.17 |  | 0.03 |  | 0.11 |  | 0.0714 |  | 0.07 |  | 0.06 |  | -0.02
 | International |  | $ | 399.5 | $ | 485.5 | $ | 902.3 | $ | 971 | $ | 447.5 | $ | 529.6 | $ | 916 | $ | 1027.7 | $ | 491.7 | $ | 650.6 | $ | 1038.6 | $ | 1079.5
 |  | % Change |  | -0.23 |  | -0.26 |  | -0.14 |  | 0.03 |  | 0.12 |  | 0.09 |  | 0.02 |  | 0.06 |  | 0.0988 |  | 0.23 |  | 0.13 |  | 0.05
 |  | % of Total Gross Sales |  | 0.47 |  | 0.5 |  | 0.46 |  | 0.45 |  | 0.47 |  | 0.48 |  | 0.46 |  | 0.44 |  | 0.4723 |  | 0.51 |  | 0.48 |  | 0.46
 | The financial information included herein should be read in conjunction with Mattel's consolidated financial statements and related notes in its Annual Reports on Form 10-K and/or Quarterly Reports on Form 10-Q, as applicable.