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Marketing, Sales and Service: Marketing Information Management and Research
Career Pathway Plan of Study for ►Learners ►Parents ►Counselors ►Teachers/Faculty
This Career Pathway Plan of Study (based on the Marketing Information Management and Research Pathway of the Marketing, Sales and Service [NAME]) can serve as a guide, along with other career planning materials, as learners continue on a career path. Courses listed within this plan are only recommended coursework and should be individualized to meet each learner’s educational and career goals. *This Plan of Study, used for learners at an educational institution, should be customized with course titles and appropriate high school graduation requirements as well as college entrance requirements.
EDUCATION | LEVELS | GRADE | [NAME] | Math | Science | Social Studies/ Sciences | Other Required Courses Other Electives Recommended Electives Learner Activities | *Career and Technical Courses                    and/or Degree Major Courses for        Marketing Information Management and Research Pathway | SAMPLE                               Occupations Relating                                     to This Pathway
 |  | Interest Inventory Administered and Plan of Study Initiated for all Learners
[NAME] |  | 9 | [NAME] I | Algebra I or Geometry | Earth or Life or Physical Science or Biology | State History Geography | All plans of study should meet local and state high school graduation requirements and college entrance requirements. Certain local student organization activities are also important including public speaking, record keeping and work-based experiences. | • Business Essentials • Business Technology Applications | ►Administrative Support                          .   Representative ►Analyst ►Brand Manager ►CRM Manager ►Customer Satisfaction Manager ►Customer Service Representative ►Database Analyst ►Database Manager ►Director of Market Development ►Forecasting Manager ►Frequency Marketing Specialist ►Interviewer ►Knowledge Management                           .   Specialist ►Marketing Services Manager ►Planning Analyst ►Product Planner ►Research Associate ►Research Project Manager ►Research Specialist/Manager ►Strategic Planner
 |  | 10 | [NAME] | Geometry or Algebra II | Biology or Chemistry | U.S. History |  | • Principles of Sales and Promotion • Marketing
 |  | 11 | [NAME] | Pre-Calculus or Algebra II | Chemistry or Physics | World History Psychology |  | • Principles of Marketing Research • Database Design and Management
 |  | College Placement Assessments-Academic/Career Advisement Provided
 |  | 12 | [NAME] | Pre-Calculus or Calculus or Trigonometry or Statistics | Physics or other science course | Government Economics |  | • Principles of Sales Management • Principles of Marketing Communications
 |  | Articulation/Dual Credit Transcripted-Postsecondary courses may be taken/moved to the secondary level for articulation/dual credit purposes.
POSTSECONDARY |  | Year 13 | English . Composition English Literature | Algebra or Calculus | Lab Science | Economics Psychology | All plans of study need to meet learners’ career goals with regard to required degrees, licenses, certifications or journey worker status. Certain local student organization activities may also be important to include. | • Information Management in Marketing • Consumer Behavior
 |  | Year 14 | Speech/ Oral . Communication Technical Writing |  |  | Sociology Public Policy |  | • Marketing Management • Advanced Marketing Research
 |  | Year 15 | Continue courses in the area of specialization. |  |  |  |  | • Continue Courses in the Area of . Specialization
 |  | Year 16 |  |  |  |  |  | • Complete Marketing Information . Management and Research Major . (4-year degree program)
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 |  |  |  |  |  | Project funded by the U.S. Department of Education (VO51B020001)