Spreadsheet: 03b44cbe-4cde-413e-bf45-17c93df5ed52
Sheet: Sheet1

Unnamed: 0 | ADVERTISING CATEGORIES - DAILY & SUNDAY NEWSPAPERS | Unnamed: 2 | Unnamed: 3 | Unnamed: 4 | Unnamed: 5 | Unnamed: 6 | Unnamed: 7 | Unnamed: 8 | Unnamed: 9 | Unnamed: 10 | Unnamed: 11 | Unnamed: 12
 | NATIONAL |  | RETAIL |  | CLASSIFIED |  | NEWSPAPER PRINT TOTAL |  | NEWSPAPER ONLINE TOTAL |  | COMBINED NEWSPAPER PRINT AND ONLINE TOTAL
Year | $Millions | %Change | $Millions | %Change | $Millions | %Change | $Millions | %change | $Millions | %change | $Millions | %Change
1950 | 518 | 0.119 | 1175 | 0.063 | 377 | 0.099 | 2070 | 0.083
1951 | 529 | 0.021 | 1259 | 0.071 | 463 | 0.228 | 2251 | 0.087
1952 | 537 | 0.015 | 1411 | 0.121 | 516 | 0.114 | 2464 | 0.095
1953 | 606 | 0.128 | 1455 | 0.031 | 571 | 0.107 | 2632 | 0.068
1954 | 607 | 0.002 | 1539 | 0.058 | 539 | -0.056 | 2685 | 0.02
1955 | 712 | 0.173 | 1755 | 0.14 | 610 | 0.132 | 3077 | 0.146
1956 | 768 | 0.059 | 1808 | 0.03 | 661 | 0.084 | 3223 | 0.047
1957 | 738 | 0.008 | 1835 | 0.015 | 665 | 0.006 | 3268 | 0.014
1958 | 724 | -0.047 | 1802 | -0.018 | 650 | -0.023 | 3176 | -0.028
1959 | 774 | 0.069 | 2014 | 0.118 | 738 | 0.135 | 3526 | 0.11
1960 | 778 | 0.005 | 2100 | 0.043 | 803 | 0.088 | 3681 | 0.044
1961 | 744 | -0.044 | 2053 | -0.022 | 804 | 0.001 | 3601 | -0.022
1962 | 722 | -0.03 | 2103 | 0.024 | 834 | 0.037 | 3659 | 0.016
1963 | 702 | -0.028 | 2211 | 0.051 | 867 | 0.047 | 3780 | 0.033
1964 | 773 | 0.101 | 2344 | 0.06 | 1003 | 0.157 | 4120 | 0.09
1965 | 783 | 0.013 | 2429 | 0.036 | 1214 | 0.21 | 4426 | 0.074
1966 | 887 | 0.133 | 2645 | 0.089 | 1333 | 0.098 | 4865 | 0.099
1967 | 846 | -0.046 | 2760 | 0.043 | 1304 | -0.022 | 4910 | 0.009
1968 | 889 | 0.051 | 2919 | 0.058 | 1424 | 0.092 | 5232 | 0.066
1969 | 943 | 0.061 | 3166 | 0.085 | 1605 | 0.127 | 5714 | 0.092
1970 | 891 | -0.055 | 3292 | 0.04 | 1521 | -0.052 | 5704 | -0.002
1971 | 972 | 0.091 | 3565 | 0.083 | 1630 | 0.072 | 6167 | 0.081
1972 | 1062 | 0.093 | 3964 | 0.112 | 1913 | 0.174 | 6939 | 0.125
1973 | 1049 | -0.012 | 4245 | 0.071 | 2187 | 0.143 | 7481 | 0.078
1974 | 1105 | 0.053 | 4563 | 0.075 | 2174 | -0.006 | 7842 | 0.048
1975 | 1109 | 0.004 | 4966 | 0.088 | 2159 | -0.007 | 8234 | 0.05
1976 | 1342 | 0.21 | 5668 | 0.141 | 2608 | 0.208 | 9618 | 0.168
1977 | 1472 | 0.097 | 6241 | 0.101 | 3038 | 0.165 | 10751 | 0.118
1978 | 1541 | 0.047 | 7023 | 0.125 | 3649 | 0.201 | 12213 | 0.136
1979 | 1770 | 0.149 | 7845 | 0.117 | 4248 | 0.164 | 13863 | 0.135
1980 | 1963 | 0.109 | 8609 | 0.097 | 4222 | -0.006 | 14794 | 0.067
1981 | 2258 | 0.15 | 9686 | 0.125 | 4583 | 0.086 | 16527 | 0.117
1982 | 2452 | 0.086 | 10390 | 0.073 | 4852 | 0.059 | 17694 | 0.071
1983 | 2734 | 0.115 | 11841 | 0.14 | 6006 | 0.238 | 20581 | 0.163
1984 | 3081 | 0.127 | 12784 | 0.08 | 7657 | 0.275 | 23522 | 0.143
1985 | 3352 | 0.088 | 13443 | 0.052 | 8375 | 0.094 | 25170 | 0.07
1986 | 3376 | 0.007 | 14311 | 0.065 | 9303 | 0.111 | 26990 | 0.072
1987 | 3494 | 0.035 | 15227 | 0.064 | 10691 | 0.149 | 29412 | 0.09
1988 | 3821 | 0.026 | 15790 | 0.04 | 11586 | 0.101 | 31197 | 0.061
1989 | 3948 | 0.033 | 16504 | 0.045 | 11916 | 0.029 | 32368 | 0.038
1990 | 4122 | 0.044 | 16652 | 0.009 | 11506 | -0.035 | 32280 | -0.003
1991 | 3924 | -0.048 | 15839 | -0.049 | 10587 | -0.08 | 30349 | -0.06
1992 | 3834 | -0.023 | 16041 | 0.013 | 10764 | 0.017 | 30639 | 0.01
1993 | 3853 | 0.005 | 16859 | 0.051 | 11157 | 0.037 | 31869 | 0.04
1994 | 4149 | 0.077 | 17496 | 0.038 | 12464 | 0.117 | 34109 | 0.07
1995 | 4251 | 0.025 | 18099 | 0.034 | 13742 | 0.103 | 36092 | 0.058
1996 | 4667 | 0.098 | 18344 | 0.014 | 15065 | 0.096 | 38075 | 0.055
1997 | 5315 | 0.139 | 19242 | 0.049 | 16773 | 0.113 | 41330 | 0.085
1998 | 5721 | 0.077 | 20331 | 0.057 | 17873 | 0.066 | 43925 | 0.063
1999 | 6732 | 0.177 | 20907 | 0.028 | 18650 | 0.043 | 46289 | 0.054
2000 | 7653 | 0.137 | 21409 | 0.024 | 19608 | 0.051 | 48670 | 0.051
2001 | 7004 | -0.085 | 20679 | -0.034 | 16622 | -0.152 | 44305 | -0.09
2002 | 7210 | 0.029 | 20994 | 0.015 | 15898 | -0.043 | 44102 | -0.005
2003 | 7797 | 0.081 | 21341 | 0.017 | 15801 | -0.006 | 44939 | 0.019 | 1216 |  | 46156
2004 | 8083 | 0.037 | 22012 | 0.031 | 16608 | 0.051 | 46703 | 0.039 | 1541 | 0.267 | 48244 | 0.045
2005 | 7910 | -0.0215 | 22187 | 0.0079 | 17312 | 0.0424 | 47408 | 0.0151 | 2027 | 0.3148 | 49435 | 0.0247
2006 | 7504.895378659264 | -0.05118198861734205 | 22120.91000754043 | -0.002965148179939308 | 16985.536 | -0.01883800735300954 | 46611.34237966278 | -0.01680598845693386 | 2664.060192 | 0.314 | 49275.40257166278 | -0.003220446302472482
2007 | 7005 | -0.067 | 21018 | -0.05 | 14186 | -0.165 | 42209 | -0.094 | 3166 | 0.188 | 45375 | -0.079
2008 | 5995.934062623491 | -0.1440238613998295 | 18768.56983260403 | -0.1070439326995362 | 9975.014051699538 | -0.2968344428862092 | 34739.51794692706 | -0.1769667182958725 | 3108.739682727296 | -0.01796818446560397 | 37848.25762965436 | -0.1658740077240531
2009 | 4424 | -0.262 | 14218 | -0.242 | 6179 | -0.381 | 24821 | -0.286 | 2743 | -0.118 | 27564 | -0.272
2010 | 4221.074867809348 | -0.04584670208378651 | 12926.05092506495 | -0.09088119784758845 | 5648.109735362726 | -0.08592539527318926 | 22795.23552823702 | -0.08162095236911135 | 3042.463293411045 | 0.1091654361610453 | 25837.69882164807 | -0.0626350481124768
2011 | 3776.583329275367 | -0.1053029478432215 | 11886.99238703116 | -0.08038484294056797 | 5028.219869903707 | -0.109751680507 | 20691.79558621024 | -0.09227541110419789 | 3249.39578749747 | 0.06801467044984522 | 23941.1913737077 | -0.07340079133542617
2012 | 3334.723079750149 | -0.117 | 10983.58096561679 | -0.076 | 4625.962280311411 | -0.07999999999999997 | 18944.26632567835 | -0.08445517708944021 | 3369.623431634876 | 0.0369999999999999 | 22313.88975731323 | -0.06797078687494149
Note: Numbers are rounded.
Source: Newspaper Association of America, 04/13