Spreadsheet: c116cba8-4f67-4010-abfe-531c443082e5
Sheet: Sheet1

Classified Advertising Expenditures in Newspapers | Unnamed: 1 | Unnamed: 2 | Unnamed: 3 | Unnamed: 4 | Unnamed: 5 | Unnamed: 6 | Unnamed: 7 | Unnamed: 8 | Unnamed: 9 | Unnamed: 10 | Unnamed: 11
 |  | AUTOMOTIVE |  | REAL ESTATE |  | RECRUITMENT |  | OTHER |  | TOTAL
Year | Quarter | Expenditures ($000) | Growth | Expenditures ($000) | Growth | Expenditures ($000) | Growth | Expenditures ($000) | Growth | Expenditures ($000) | Growth
1995 | 1 | $839,854 |  | $536,328 |  | $1,099,178 |  | $471,497 |  | $2,946,857
 | 2 | $935,026 |  | $598,546 |  | $1,164,738 |  | $537,074 |  | $3,235,384
 | 3 | $969,174 |  | $690,324 |  | $1,214,017 |  | $527,094 |  | $3,400,609
 | 4 | $1,185,243 |  | $731,940 |  | $1,542,896 |  | $698,670 |  | $4,158,749
 | Year | $3,929,297 |  | $2,557,137 |  | $5,020,829 |  | 2234335 |  | $13,741,599
1996 | 1 | $826,396 | -0.016 | $606,023 | 0.13 | $1,267,140 | 0.153 | $541,208 | 0.148 | $3,240,767 | 0.1
 | 2 | $947,870 | 0.014 | $670,964 | 0.121 | $1,363,228 | 0.17 | $568,012 | 0.058 | $3,550,074 | 0.097
 | 3 | $989,806 | 0.021 | $756,468 | 0.096 | $1,426,374 | 0.175 | $590,873 | 0.121 | $3,763,521 | 0.107
 | 4 | $1,271,890 | 0.073 | $775,763 | 0.06 | $1,718,404 | 0.114 | $744,191 | 0.065 | $4,510,248 | 0.085
 | Year | $4,035,961 | 0.027 | $2,809,218 | 0.099 | $5,775,147 | 0.15 | 2444284 | 0.094 | $15,064,610 | 0.096
1997 | 1 | $923,543 | 0.118 | $644,332 | 0.063 | $1,492,703 | 0.178 | $519,045 | -0.041 | $3,579,623 | 0.105
 | 2 | $1,022,759 | 0.079 | $695,156 | 0.036 | $1,657,988 | 0.216 | $619,248 | 0.09 | $3,995,151 | 0.125
 | 3 | $1,025,926 | 0.036 | $713,144 | -0.057 | $1,784,944 | 0.251 | $646,417 | 0.094 | $4,170,431 | 0.108
 | 4 | $1,342,387 | 0.055 | $879,842 | 0.134 | $2,061,343 | 0.2 | $744,095 | 0 | $5,027,667 | 0.115
 | Year | $4,314,615 | 0.069 | $2,932,474 | 0.044 | $6,996,978 | 0.212 | $2,528,805 | 0.035 | $16,772,872 | 0.113
1998 | 1 | $993,897 | 0.076 | $681,077 | 0.057 | $1,750,210 | 0.173 | $534,566 | 0.03 | $3,959,750 | 0.106
 | 2 | $1,051,683 | 0.028 | $701,122 | 0.009 | $1,868,233 | 0.127 | $654,095 | 0.056 | $4,275,133 | 0.07
 | 3 | $1,080,105 | 0.053 | $765,344 | 0.073 | $1,898,927 | 0.064 | $659,345 | 0.02 | $4,403,721 | 0.056
 | 4 | $1,379,611 | 0.028 | $946,744 | 0.076 | $2,184,748 | 0.06 | $723,781 | -0.027 | $5,234,884 | 0.041
 | Year | $4,505,296 | 0.044 | $3,094,288 | 0.055 | $7,702,117 | 0.101 | $2,571,788 | 0.017 | $17,873,488 | 0.066
1999 | 1 | $1,044,299 | 0.051 | $694,828 | 0.02 | $1,825,467 | 0.043 | $546,818 | 0.023 | $4,111,412 | 0.038
 | 2 | $1,137,617 | 0.0817 | $721,852 | 0.0296 | $1,912,532 | 0.0237 | $671,965 | 0.0273 | $4,443,966 | 0.0395
 | 3 | $1,191,356 | 0.103 | $760,133 | -0.007 | $1,985,975 | 0.046 | $662,642 | 0.005 | $4,600,105 | 0.045
 | 4 | $1,538,330.92 | 0.115 | $939,480.67 | -0.0077 | $2,302,002 | 0.0537 | $714,225 | -0.0132 | $5,494,039 | 0.0495
 | Year | $4,911,603 | 0.0902 | $3,116,294 | 0.0071 | $8,025,976 | 0.042 | $2,595,650 | 0.0093 | $18,649,522 | 0.0434
2000 | 1 | 1123820 | 0.076 | 667223 | -0.04 | 2039888 | 0.117 | 555949 | 0.017 | 4386880 | 0.067
 | 2 | 1144.56 | 0.006 | 723.94 | 0.003 | 2135.07 | 0.116 | 684.82 | 0.019 | 4688.39 | 0.055
 | 3 | 1203270 | 0.01 | 781748 | 0.028 | 2141909 | 0.079 | 692144 | 0.045 | 4819071 | 0.048
 | 4 | $1,554,642 | 1.1% | 993933 | 5.8% | $2,395,762 | 4.1% | $770,014 | 7.8% | $5,714,351 | 4.0%
 | Year | $5,026,291 | 2.3% | $3,166,848 | 1.6% | $8,712,628 | 8.6% | $2,702,923 | 4.1% | $19,608,690 | 5.1%
2001 | 1 | 1056013 | -0.06 | 744727 | 0.116 | 1695562 | -0.169 | 511990 | -0.079 | 4008292 | -0.086
 | 2 | 1104324 | -0.035 | 782037 | 0.08 | 1422017 | -0.334 | 651822 | -0.048 | 3960201 | -0.155
 | 3 | 1137125 | -0.055 | 929055 | 0.188 | 1305594 | -0.391 | 623145 | -0.1 | 3994918 | -0.171
 | 4 | 1591991 | 0.024 | 1056005 | 0.0625 | 1281519 | -0.465 | 728251 | -0.054 | 4657767 | -0.185
 | Year | 4889453 | -0.027 | 3511824 | 0.109 | 5704692 | -0.345 | 2515208 | -0.069 | 16621178 | -0.152
2002 | 1 | 1105483 | 0.047 | 765973 | 0.029 | 1044547 | -0.384 | 545957 | 0.066 | 3461960 | -0.136
 | 2 | 1173572 | 0.063 | 829090 | 0.06 | 1124956 | -0.209 | 669157 | 0.027 | 3796775 | -0.041
 | 3 | 1193565 | 0.05 | 944171 | 0.016 | 1052608 | -0.194 | 687523 | 0.103 | 3877867 | -0.029
 | 4 | 1683371 | 0.057 | 1129199 | 0.069 | 1165383 | -0.0906 | 783685 | 0.076 | 4761638 | 0.022
 | Year | 5155992 | 0.055 | 3668434 | 0.045 | 4387493 | -0.231 | 2686322 | 0.068 | 15898240 | -0.043
2003 | 1 | 1126170 | 0.019 | 831554 | 0.086 | 932251 | -0.108 | 564471 | 0.034 | 3454447 | -0.002
 | 2 | 1193884 | 0.017 | 903816 | 0.09 | 956213 | -0.15 | 594265 | -0.112 | 3648177 | -0.022
 | 3 | 1219628 | 0.022 | 1014621 | 0.075 | 939704 | -0.107 | 684244 | -0.005 | 3858199 | -0.005
 | 4 | 1652727 | -0.018 | 1203707 | 0.066 | 1149224 | -0.014 | 834856 | 0.065 | 4840513 | 0.017
 | Year | 5192409 | 0.007 | 3953698 | 0.078 | 3977392 | -0.093 | 2677836 | -0.003 | 15801336 | -0.006
2004 | 1 | 1155354 | 0.026 | 882901 | 0.062 | 968858 | 0.039 | 585619 | 0.037 | 3592731 | 0.04
 | 2 | 1157865 | -0.03 | 959182 | 0.061 | 1149542 | 0.202 | 634679 | 0.068 | 3901271 | 0.069
 | 3 | 1151002 | -0.056 | 1083388 | 0.068 | 1089186 | 0.159 | 698706 | 0.021 | 4022282 | 0.043
 | 4 | 1550621 | -0.062 | 1296065 | 0.077 | 1368694 | 0.191 | 876124 | 0.052 | 5091504 | 0.052
 | Year | 5014842 | -0.032 | 4221536 | 0.068 | 4576280 | 0.151 | 2795128 | 0.044 | 16607786 | 0.051
2005 | 1 | 1100008 | -0.048 | 879829 | -0.003 | 1111239 | 0.147 | 627926 | 0.072 | 3719002 | 0.035
 | 2 | 1096276 | -5.3% | 1028406 | 7.2% | $1,306,667 | 13.7% | 675639 | 0.065 | $4,106,988 | 5.3%
 | 3 | 1095945 | -0.048 | 1224983 | 0.131 | 1222689 | 0.123 | 698000 | -0.001 | 4241617 | 0.055
 | 4 | 1296787 | -0.1637 | 1506172 | 0.1621 | 1485926 | 0.0857 | 954461 | 0.0894 | 5243346 | 0.0298
 | Year | 4589016 | -0.0849 | 4639390 | 0.099 | 5126521 | 0.1202 | 2956726 | 0.0578 | 17311653 | 0.0424
2006 | 1 | 940596 | -0.145 | 1111119 | 0.263 | 1138293 | 0.024 | 702877 | 0.119 | 3892887 | 0.047
 | 2 | 936921 | -0.145 | 1218504 | 0.185 | 1221335 | -0.065 | 729226 | 0.079 | 4106005 | 0
 | 3 | 968220 | -0.117 | 1353830 | 0.105 | 1099390 | -0.101 | 694530 | -0.005 | 4115968 | -0.03
 | 4 | 1153802 | -0.11 | 1472074 | -0.023 | 1282101 | -0.137 | 962699 | 0.009 | 4870676 | -0.071
 | Year | 3999541 | -0.128 | 5155522 | 0.111 | 4741139 | -0.075 | 3089333 | 0.045 | 16985536 | -0.01883800466656766
2007 | 1 | 751288 | -0.201 | 952994 | -0.142 | 975347 | -0.143 | 699287 | -0.005 | 3378915 | -0.132
 | 2 | 756256 | -0.193 | 966790 | -0.207 | 995438 | -0.185 | 716071 | -0.018 | 3434555 | -0.164
 | 3 | 796587 | -0.177 | 1024124 | -0.244 | 882370 | -0.197 | 713333 | 0.027 | 3416415 | -0.17
 | 4 | 961881 | -0.166 | 1047044 | -0.289 | 951397 | -0.258 | 995663 | 0.034 | 3955984 | -0.188
 | Year | 3266012 | -0.183 | 3990952 | -0.226 | 3804551 | -0.198 | 3124354 | 0.011 | 14185869 | -0.165
2008 | 1 | 588258 | -0.2169999642538618 | 618778 | -0.3507005433487347 | 630066 | -0.3540075211833804 | 700263 | 0.001397144265759674 | 2537367 | -0.2490586475244272
 | 2 | 579646 | -0.2335319112038803 | 619063 | -0.3596717599881665 | 600025 | -0.3972248447407401 | 702604 | -0.01880529838788226 | 2501339 | -0.271713687458509
 | 3 | 563854 | -0.292 | 629290 | -0.386 | 497489 | -0.436 | 671818 | -0.058 | 2362451 | -0.308
 | 4 | 584717 | -0.392 | 614254 | -0.413 | 458770 | -0.518 | 916115 | -0.08 | 2573856 | -0.349
 | Year | 2316475 | -0.291 | 2481385 | -0.378 | 2186350 | -0.425 | 2990800 | -0.043 | 9975013 | -0.2968345471116363
2009 | 1 | 332820.3221288985 | -0.4342274828275556 | 336923.3922712324 | -0.4555022630116836 | 205441.1031954658 | -0.6739376277191805 | 587861.1242110548 | -0.1605145211083126 | 1463045.941806651 | -0.4233999489208099
 | 2 | 332149.428363969 | -0.4269789956561646 | 335583.518896634 | -0.4579171817632213 | 202245.217649123 | -0.6629387087727385 | 620312.024739448 | -0.1171255075881535 | 1490290.18964917 | -0.4042031273602794
 | 3 | 321219 | -0.4303 | 358546 | -0.4302 | 175763 | -0.6467 | 612735 | -0.0879 | 1468263 | -0.3785
 | 4 | 368101 | -0.37 | 343123 | -0.441 | 203398 | -0.557 | 842826 | -0.08 | 1757488 | -0.317
 | Year | 1354289 | -0.415 | 1374176 | -0.446 | 786847 | -0.64 | 2663734 | -0.109 | 6179046 | -0.381
2010 | 1 | 279572.9885848319 | -0.1599882278926594 | 244914.5582120176 | -0.2730853249427846 | 158870.3752901361 | -0.2266865158965794 | 569387.670001087 | -0.03142486116046582 | 1252745.592088073 | -0.1437414531623581
 | 2 | 307882.9557587477 | -0.07305890220780432 | 274524.4592403382 | -0.1819489224532004 | 198672.3506259614 | -0.01766601487388533 | 615788.0001256348 | -0.007293143504212079 | 1396867.765750682 | -0.06268740447153057
 | 3 | 307196.5976239272 | -0.04365371405823681 | 302296.2252961568 | -0.1568830072120264 | 184470.8444313837 | 0.04954310310693195 | 580021.3326485322 | -0.05338958497795583 | 1373985 | -0.06421056718040297
 | 4 | 344182.5146079628 | -0.06497709541534862 | 281495 | -0.18 | 213730.047776755 | 0.05079527246002555 | 782398 | -0.072 | 1624511 | -0.07564187810313296
 | Year | 1238835.05657547 | -0.0852505952751077 | 1103230 | -0.197 | 755743.6181242361 | -0.03952913574781868 | 2550299.957271031 | -0.04258459843549277 | 5648109.357838755 | -0.08592534222293303
2011 | 1 | 266542.6159166915 | -0.04660812453341332 | 197670.2870940207 | -0.1929010323555305 | 165695.2816874035 | 0.04295896188829126 | 520750.2742230956 | -0.08542052864948506 | 1150658.458921211 | -0.08149071432508703
 | 2 | 268214.458372463 | -0.128842909896087 | 222023.3319377777 | -0.1912425436836937 | 195707.6313375548 | -0.01492091820913449 | 559321.5783522043 | -0.09169782725190448 | 1245267 | -0.1085285857565539
 | 3 | 267976.5948444968 | -0.1276718364941822 | 236059.7791737682 | -0.2191104772350006 | 175501.9233363706 | -0.04862052389605634 | 516960.7026453645 | -0.1087207141717895 | 1196499 | -0.1291760827083264
 | 4 | 303218.954065934 | -0.1190169715294453 | 229053.9777545634 | -0.1940413897792859 | 206480.8514266693 | -0.03391753487865971 | 697041.2167528332 | -0.109096371983526 | 1435795 | -0.1161678806730148
 | Year | 1105952.623199585 | -0.1072640241092412 | 884807.3759601301 | -0.1979846668780489 | 743385.6877879982 | -0.01635201414854207 | 2294073.771973497 | -0.1004690387760155 | 5028219.458921211 | -0.1097517522491357
2011 | 1 | 266542.6159166915 | -0.04660812453341332 | 197670.2870940207 | -0.1929010323555305 | 165695.2816874035 | 0.04295896188829126 | 520750.2742230956 | -0.08542052864948506 | 1150658.458921211 | -0.08149071432508703
 | 2 | 268214.458372463 | -0.128842909896087 | 222023.3319377777 | -0.1912425436836937 | 195707.6313375548 | -0.01492091820913449 | 559321.5783522043 | -0.09169782725190448 | 1245267 | -0.1085285857565539
 | 3 | 267976.5948444968 | -0.1276718364941822 | 236059.7791737682 | -0.2191104772350006 | 175501.9233363706 | -0.04862052389605634 | 516960.7026453645 | -0.1087207141717895 | 1196499 | -0.1291760827083264
 | 4 | 303218.954065934 | -0.1190169715294453 | 229053.9777545634 | -0.1940413897792859 | 206480.8514266693 | -0.03391753487865971 | 697041.2167528332 | -0.109096371983526 | 1435795 | -0.1161678806730148
 | Year | 1105952.623199585 | -0.1072640241092412 | 884807.3759601301 | -0.1979846668780489 | 743385.6877879982 | -0.01635201414854207 | 2294073.771973497 | -0.1004690387760155 | 5028219.458921211 | -0.1097517522491357
2012 | 1 | 241236.4180060753 | -0.09494240845345983 | 162625.0459428114 | -0.1772913960232186 | 158699.6515082794 | -0.04221985145190743 | 474807.884542834 | -0.08822345748891405 | 1037369 | -0.09845619961584856
 | 2 | 251283.6657593588 | -0.06312408628468791 | 179283.8062475029 | -0.1925001544533735 | 187502.7637976872 | -0.04192410629974869 | 522681.7641954513 | -0.06550759987607871 | 1140752 | -0.08392979176353335
 | 3 | 265479 | -0.009 | 200264 | -0.152 | 170071 | -0.031 | 503307 | -0.026 | 1139121 | -0.048
Last Update: 11/12
Prepared by: Newspaper Association of America