Spreadsheet: 123812d1317870030-gantt-chart-help-arm-holdings-plc-pr-plan-calendar-and-budget
Sheet: PR Plan Calendar

 |  | Duration | Days | Start | End | 2011-11-01 00:00:00 | 2011-11-07 00:00:00 | 2011-11-14 00:00:00 | 2011-11-21 00:00:00 | 2011-11-28 00:00:00 | 2011-12-05 00:00:00 | 2011-12-12 00:00:00 | 2011-12-19 00:00:00 | 2011-12-26 00:00:00 | 2012-01-02 00:00:00 | 2012-01-09 00:00:00 | 2012-01-16 00:00:00 | 2012-01-23 00:00:00 | 2012-01-30 00:00:00 | 2012-02-06 00:00:00 | 2012-02-13 00:00:00 | 2012-02-20 00:00:00 | 2012-02-27 00:00:00 | 2012-03-05 00:00:00 | 2012-03-12 00:00:00 | 2012-03-19 00:00:00 | 2012-03-26 00:00:00 | 2012-04-02 00:00:00 | 2012-04-09 00:00:00 | 2012-04-16 00:00:00 | 2012-04-23 00:00:00 | 2012-04-30 00:00:00 | 2012-05-07 00:00:00 | 2012-05-14 00:00:00 | 2012-05-21 00:00:00 | 2012-05-28 00:00:00 | 2012-06-04 00:00:00 | 2012-06-11 00:00:00 | 2012-06-18 00:00:00 | 2012-06-25 00:00:00 | 2012-07-02 00:00:00 | 2012-07-09 00:00:00 | 2012-07-16 00:00:00 | 2012-07-23 00:00:00 | 2012-07-30 00:00:00 | 2012-08-06 00:00:00 | 2012-08-13 00:00:00 | 2012-08-20 00:00:00 | 2012-08-27 00:00:00 | 2012-09-03 00:00:00 | 2012-09-10 00:00:00 | 2012-09-17 00:00:00 | 2012-09-24 00:00:00 | 2012-10-01 00:00:00 | 2012-10-08 00:00:00 | 2012-10-15 00:00:00 | 2012-10-22 00:00:00 | 2012-10-29 00:00:00 | 2012-11-05 00:00:00 | 2012-11-12 00:00:00 | 2012-11-19 00:00:00 | 2012-11-26 00:00:00 | 2012-12-03 00:00:00 | 2012-12-10 00:00:00 | 2012-12-17 00:00:00 | 2012-12-24 00:00:00 | 2012-12-31 00:00:00 | 2013-01-07 00:00:00 | 2013-01-14 00:00:00 | 2013-01-21 00:00:00 | 2013-01-28 00:00:00
Key Public | Original Equipment Manufacturers (OEM)
Objective | Increase the belief that ARM has the capability to compete in the PC and server processor segment among potential PC and server OEM licensee executives by 35% by May 1, 2011.
Strategy 1 | Affinity Portal | Indefinitely | 458 | 2011-11-01 00:00:00
Tactics | Email notification about portal to all OEM partners and potential partners. | One time event | 1 | 2011-11-01 00:00:00
 | Message in ARM’s newsletter regarding the sites availability and purpose. | One time event | 1 | 2011-11-01 00:00:00
 | Place notices in the newsletter about the updated information found in the portal at regular intervals. | Every 1st of the month |  | 2011-12-01 00:00:00
Strategy 2 | Live and interactive webinar | One time event | 1 | 2012-01-18 00:00:00
Tactics | Personal phone call invitations to the top 10 PC and server OEMs |  |  | 2011-06-30 00:00:00
 | Handwritten invitations to the top 100 PC and server OEMs | One time event - delivered by | 1 | 2012-01-11 00:00:00
 | File sharing website | 12 months and 14 days | 381 | 2012-01-18 00:00:00
Strategy 3 | Presentation at CompuTex conference | One time event | 1 | 2012-06-06 00:00:00
Tactics | Personal phone call invitations to the top 10 PC and server OEMs |  |  | 2011-06-30 00:00:00
 | Handwritten invitations to the top 100 PC and server OEMs | One time event - delivered by | 1 | 2012-05-06 00:00:00
 | Newsletter announcement | One time event | 1 | 2012-04-06 00:00:00
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to the 100 PC and server OEM executives | One time event | 1 | 2012-06-09 00:00:00
 | Factsheet handout | One time event | 1 | 2012-06-06 00:00:00
Strategy 4 | Unveil and demonstrate processor prototypes at CES International conference | One time event | 1 | 2013-01-11 00:00:00
Tactics | Personal phone call invitations to the top 10 PC and server OEMs |  |  | 2011-06-30 00:00:00
 | Handwritten invitations to the top 100 PC and server OEMs | One time event - delivered by | 1 | 2012-12-11 00:00:00
 | Personal phone calls to the reporters |  |  | 2011-12-31 00:00:00
 | [NAME] a press kit to the same media outlets as in Tactic 3 | One time event - delivered by | 1 | 2012-12-11 00:00:00
 | Factsheet handout | One time event | 1 | 2013-01-11 00:00:00
 | Exhibition booth | 4 days | 4 | 2013-01-10 00:00:00
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to the 100 PC and server OEM executives. | One time event | 1 | 2013-01-13 00:00:00
Strategy 5 | Personal communication from sales team at regular intervals | 15 months | 458 | 2011-11-01 00:00:00
Tactics | Personal phone calls from the ARM sales team. |  |  | 2011-10-01 00:00:00
 | Personal emails from the ARM sales team. |  |  | 2012-01-01 00:00:00
 | Two personal visits from the ARM sales team. |  |  | 2012-01-01 00:00:00
Key Public | Integrated Device Manufacturers (IDM)
Objective | Increase the number of IDM’s licensed to manufacture ARM’s chips from 18 to 36 by January 1, 2013.
Strategy 1 | Affinity Portal | Indefinitely | 458 | 2011-11-01 00:00:00
Tactics | Email notification about portal to all OEM partners and potential partners. | Once | 1 | 2011-11-01 00:00:00
 | Message in ARM’s newsletter regarding the sites availability and purpose. | Once | 1 | 2011-11-01 00:00:00
 | Place notices in the newsletter about the updated information found in the portal at regular intervals. |  |  | 2011-06-30 00:00:00
Strategy 2 | Presentation at the ESC (Embedded Systems Conference) conference | One time event | 1 | 2012-03-28 00:00:00
Tactics | Personal phone call invitations to the executives of the 100 largest IDM licensees. |  |  | 2011-06-30 00:00:00
 | [NAME] invitation to the executives of the 300 potential IDM licensees |  |  | 2011-06-30 00:00:00
 | Exhibition booth with free USB flash drive | 4 days | 4 | 2012-03-26 00:00:00
 | Factsheet handout | One time event | 1 | 2012-03-28 00:00:00
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to all the IDMs and fabs that attended the conference. | One time event | 1 | 2012-03-29 00:00:00
Strategy 3 | Present at Microsofts "Build" conference | One time event | 1 | 2012-09-14 00:00:00
Tactics | Personal phone call invitations to the executives of the 100 largest IDM licensees. |  |  | 2011-06-30 00:00:00
 | [NAME] invitation to the executives of the 300 potential IDM licensees |  |  | 2011-09-30 00:00:00
 | Exhibition booth with free USB flash drive | 4 days | 4 | 2012-09-13 00:00:00
 | Factsheet handout | One time event | 1 | 2012-09-14 00:00:00
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to all the IDMs and fabs that attended the conference. | One time event | 1 | 2012-09-16 00:00:00
Strategy 4 | Present at ARM’s own TechCon conference | One time event | 1 | 2011-10-26 00:00:00
Tactics | Personal phone call invitations to the executives of the 100 largest IDM licensees. |  |  | 2011-10-01 00:00:00
 | [NAME] invitation to the executives of the 300 potential IDM licensees |  |  | 2011-10-01 00:00:00
 | Exhibition booth with free USB flash drive | 3 days | 3 | 2011-10-01 00:00:00
 | Factsheet handout | One time event | 1 | 2011-10-26 00:00:00
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to all the IDMs and fabs that attended the conference. | One time event | 1 | 2011-10-27 00:00:00
Strategy 5 | Personal communication from sales team at regular intervals | 15 months | 458 | 2011-11-01 00:00:00
Tactics | Personal phone calls from the ARM sales team. |  |  | 2011-10-01 00:00:00
 | Personal emails from the ARM sales team. |  |  | 2011-10-01 00:00:00
 | Two personal visits from the ARM sales team. |  |  | 2011-10-01 00:00:00
Key Public | The Media
Objective | Increase media coverage of ARM’s plans and preparations to enter the PC and server processor market by 25% between November 1, 2012 and February 1, 2013.
Strategy 1 | [NAME] | Indefinitely | 458 | 2011-11-01 00:00:00
Tactics | Call specific media outlets about the sites availability | Once | 1 | 2011-11-01 00:00:00
 | [NAME] specific media outlets about the sites availability | Once | 1 | 2011-11-01 00:00:00
Strategy 2 | Address the top 12 mainstream media outlets used by the target audience age group | Indefinitely | 458 | 2011-11-01 00:00:00
Tactics | Personal phone calls to the reporters |  |  | 2011-06-30 00:00:00
 | [NAME] a press kit  about the CES unveil to the same reporters as in Tactic 1. | One time event - delivered by | 1 | 2012-12-11 00:00:00
 | [NAME] the same reporters offering interviews at CES conference | One time event | 1 | 2012-12-11 00:00:00
 | [NAME] to the same reporters announcing videos on YouTube channel showing further processor demos | One time event | 1 | 2013-01-11 00:00:00
 | [NAME] reporters a factsheet about the videos from Tactic 4 | One time event | 1 | 2013-01-11 00:00:00
Strategy 3 | Address specific media outlets in the semiconductor and electronics industries | Indefinitely | 458 | 2011-11-01 00:00:00
Tactics | [NAME] to the top electronics and semiconductor industry media outlets announcing processor comparison videos on ARM's YouTube channel | One time event | 1 | 2013-01-11 00:00:00
 | [NAME] to the same reporters offering interviews at CES conference | One time event | 1 | 2012-12-11 00:00:00
 | [NAME] to the top electronics and semiconductor industry media outlets that contains the processor capabilities video | One time event | 1 | 2013-01-21 00:00:00
 | Email a document with the test results from the demo video in Tactic 3. | One time event | 1 | 2013-01-21 00:00:00