Spreadsheet: monika_causholli__28175__ADS
Sheet: Sheet1

 |  |  | Lines Used by Industry
 |  |  | PAGES
INDUSTRY
MONTH |  | January |  |  |  | February |  |  |  | March |  |  |  | April |  |  |  | May |  |  |  | June |  |  |  | July |  |  |  | August |  |  |  | September |  |  |  | October |  |  |  | November |  |  |  | December
YEAR | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001 | 1998 | 1999 | 2000 | 2001
Automotive | 1439 | 1350 | 1988 | 1767 | 1794 | 1579 | 1458 | 1248 | 1934.2 | 2003 | 1993 | 1560 | 2012 | 2239 | 2012 | 1852 | 2324 | 2479 | 2179 | 1986 | 2266 | 2262 | 1988 | 1767 | 1942 | 2117 | 1804 |  | 1644 | 1739 | 1420 |  | 1887 | 2216 | 1809 |  | 1640 | 2193 | 2111 |  | 2537 | 2496 | 2624 |  | 2195 | 2082 | 2334
Direct Response Companies | 1948 | 1971 | 1607 | 1491 | 2260 | 2272 | 1822 | 1815 | 2290.4 | 2076 | 1774 | 1776 | 2120 | 2129 | 1712 | 1725 | 2181 | 1934 | 1614 | 1593 | 2103 | 1773 | 1607 | 1491 | 1774 | 1574 | 1353 |  | 1833 | 1588 | 1394 |  | 2395 | 2131 | 1931 |  | 2306 | 2085 | 1951 |  | 2350 | 2009 | 2000 |  | 2086 | 1741 | 1508
Technology | 1594 | 1357 | 3475 | 1760 | 1660 | 1486 | 2120 | 1667 | 1363.5 | 1603 | 2475 | 1863 | 1732 | 1757 | 2843 | 2016 | 1970 | 2129 | 3439 | 1626 | 2249 | 2024 | 3475 | 1760 | 1332 | 1615 | 2988 |  | 1498 | 1308 | 2209 |  | 1823 | 2239 | 3391 |  | 2018 | 2822 | 3784 |  | 2567 | 3261 | 3608 |  | 2297 | 2642 | 2949
Drugs and Remedies | 571 | 691 | 1116 | 1154 | 762 | 818 | 867 | 1003 | 993.6 | 1060 | 1138 | 1122 | 934 | 1062 | 1178 | 1262 | 1085 | 1152 | 1286 | 1313 | 989 | 1150 | 1116 | 1154 | 808 | 868 | 988 |  | 772 | 804 | 944 |  | 1087 | 1121 | 1230 |  | 1037 | 1104 | 1246 |  | 944 | 961 | 1048 |  | 717 | 805 | 854
Toiletries & Cosmetics | 769 | 705 | 1431 | 1692 | 1090 | 974 | 1061 |  | 1424 | 1189 | 1331 | 1469 | 1531 | 1288 | 1463 | 1752 | 1844 | 1698 | 1593 | 1918 | 1456 | 1417 | 1431 | 1692 | 878 | 905 | 871 |  | 1225 | 1192 | 1175 |  | 1995 | 1650 | 1739 |  | 1968 | 1731 | 1870 |  | 1926 | 1508 | 1710 |  | 1477 | 1360 | 1601
Home Furnishings & Supplies | 621 | 700 | 1463 | 1278 | 1111 | 1060 | 983 | 1069 | 11863 | 1229 | 1285 | 1300 | 1404 | 1514 | 1563 | 1383 | 1591 | 1847 | 1685 | 1534 | 1363 | 1518 | 1463 | 1278 | 1125 | 1081 | 1051 |  | 912 | 865 | 1001 |  | 1724 | 1842 | 1810 |  | 1848 | 1719 | 1735 |  | 2178 | 1992 | 2124 |  | 1604 | 1734 | 1613
Financial Insurance & Real Estate | 802 | 943 | 1542 | 1110 | 980 | 1096 | 1302 | 1140 | 1376.8 | 1411 | 1637 | 1465 | 1555 | 1295 | 1747 | 1392 | 1137 | 1508 | 1873 | 1261 | 1035 | 1563 | 1542 | 1110 | 900 | 1211 | 1347 |  | 836 | 1037 | 983 |  | 1311 | 1715 | 1742 |  | 1464 | 1915 | 2061 |  | 1613 | 1944 | 1884 |  | 1232 | 1718 | 1552
Food & Food Products | 583 | 533 | 1126 | 909 | 838 | 700 | 783 | 937 | 873.9 | 721 | 818 | 935 | 900 | 790 | 927 | 1000 | 909 | 783 | 976 | 910 | 888 | 885 | 1126 | 909 | 699 | 751 | 884 |  | 570 | 750 | 784 |  | 954 | 993 | 1114 |  | 955 | 1044 | 1044 |  | 974 | 988 | 1109 |  | 815 | 828 | 933
Travel | 893 | 1043 | 985 | 1038 | 1028 | 1068 | 1195 | 1042 | 1396.5 | 1531 | 1651 | 1725 | 1375 | 1660 | 1642 | 1621 | 1528 | 1702 | 1715 | 1820 | 908 | 961 | 985 | 1038 | 716 | 799 | 942 |  | 637 | 723 | 704 |  | 1339 | 1519 | 1526 |  | 1402 | 1603 | 1659 |  | 1530 | 1570 | 1658 |  | 869 | 978 | 1008
Media and Advertising | 492 | 616 | 1696 | 943 | 582 | 788 | 1187 | 976 | 593.6 | 838 | 1317 | 1015 | 675 | 944 | 1485 | 1024 | 670 | 992 | 1765 | 1117 | 673 | 869 | 1696 | 943 | 494 | 774 | 1295 |  | 592 | 1184 | 1184 |  | 951 | 1255 | 1671 |  | 873 | 1474 | 1878 |  | 1016 | 1788 | 1849 |  | 862 | 1620 | 1463
Cigarettes, Tobacco & Acces. | 247 | 366 | 365 | na | 307 | 442 | 598 |  | 430.7 | 504 |  |  | 398 | 512 |  |  | 350 | 579 |  |  | 452 | 540 |  |  | 397 | 567 | 476 |  | 350 | 501 | 333 |  | 404 | 606 | 359 |  | 519 | 459 | 296 |  | 703 | 490 | 266 |  | 487 | 978 | 1008
Apparel & Accessories | 543 | 657 | 1940 | 1687 | 2171 | 2305 | 2316 | 2296 | 2528.7 | 2447 | 2359 | 2695 | 2593 | 2607 | 2695 | 2783 | 1698 | 1775 | 1949 | 1849 | 1595 | 1725 | 1940 | 1687 | 733 | 791 | 893 |  | 2031 | 2075 | 2091 |  | 3437 | 3260 | 3468 |  | 2456 | 2631 | 3290 |  | 2255 | 2315 | 2661 |  | 2519 | 2405 | 2693
Retail | 366 | 403 | 985 | 1038 | 661 | 771 | 1459 | 970 | 1309.4 | 1360 | 2101 | 1717 | 985 | 1166 | 1926 | 1551 | 1115 | 1228 | 1954 | 1326 | 811 | 862 | 1448 | 1057 | 514 | 640 | 857 |  | 729 | 888 | 1073 |  | 1680 | 2135 | 2499 |  | 1216 | 1645 | 1901 |  | 1503 | 2464 | 2012 |  | 1063 | 2588 | 1833
Total
 | 1998-01-01 00:00:00 | 1998-02-01 00:00:00 | 1998-03-01 00:00:00 | 1998-04-01 00:00:00 | 1998-05-01 00:00:00 | 1998-06-01 00:00:00 | 1998-07-01 00:00:00 | 1998-08-01 00:00:00 | 1998-09-01 00:00:00 | 1998-10-01 00:00:00 | 1998-11-01 00:00:00 | 1998-12-01 00:00:00 | 1999-01-01 00:00:00 | 1999-02-01 00:00:00 | 1999-03-01 00:00:00 | 1999-04-01 00:00:00 | 1999-05-01 00:00:00 | 1999-06-01 00:00:00 | 1999-07-01 00:00:00 | 1999-08-01 00:00:00 | 1999-09-01 00:00:00 | 1999-10-01 00:00:00 | 1999-11-01 00:00:00 | 1999-12-01 00:00:00 | 2000-01-01 00:00:00 | 2000-02-01 00:00:00 | 2000-03-01 00:00:00 | 2000-04-01 00:00:00 | 2000-05-01 00:00:00 | 2000-06-01 00:00:00 | 2000-07-01 00:00:00 | 2000-08-01 00:00:00 | 2000-09-01 00:00:00 | 2000-10-01 00:00:00 | 2000-11-01 00:00:00 | 2000-12-01 00:00:00 | 2001-01-01 00:00:00 | 2001-02-01 00:00:00 | 2001-03-01 00:00:00 | 2001-04-01 00:00:00 | 2001-05-01 00:00:00 | 2001-06-01 00:00:00 | 2001-07-01 00:00:00
Automotive | 1439 | 1794 | 1934.2 | 2012 | 2324 | 2266 | 1942 | 1644 | 1887 | 1640 | 2537 | 2195 | 1350 | 1579 | 2003 | 2239 | 2479 | 2262 | 2117 | 1739 | 2216 | 2193 | 2496 | 2082 | 1988 | 1458 | 1993 | 2012 | 2179 | 1988 | 1804 | 1420 | 1809 | 2111 | 2624 | 2334 | 1767 | 1248 | 1560 | 1852 | 1986 | 1767
Direct Response Companies | 1948 | 2260 | 2290.4 | 2120 | 2181 | 2103 | 1774 | 1833 | 2395 | 2306 | 2350 | 2086 | 1971 | 2272 | 2076 | 2129 | 1934 | 1773 | 1574 | 1588 | 2131 | 2085 | 2009 | 1741 | 1607 | 1822 | 1774 | 1712 | 1614 | 1607 | 1353 | 1394 | 1931 | 1951 | 2000 | 1508 | 1491 | 1815 | 1776 | 1725 | 1593 | 1491
Technology | 1594 | 1660 | 1363.5 | 1732 | 1970 | 2249 | 1332 | 1498 | 1823 | 2018 | 2567 | 2297 | 1357 | 1486 | 1603 | 1757 | 2129 | 2024 | 1615 | 1308 | 2239 | 2822 | 3261 | 2642 | 3475 | 2120 | 2475 | 2843 | 3439 | 3475 | 2988 | 2209 | 3391 | 3784 | 3608 | 2949 | 1760 | 1667 | 1863 | 2016 | 1626 | 1760
Drugs and Remedies | 571 | 762 | 993.6 | 934 | 1085 | 989 | 808 | 772 | 1087 | 1037 | 944 | 717 | 691 | 818 | 1060 | 1062 | 1152 | 1150 | 868 | 804 | 1121 | 1104 | 961 | 805 | 1116 | 867 | 1138 | 1178 | 1286 | 1116 | 988 | 944 | 1230 | 1246 | 1048 | 854 | 1154 | 1003 | 1122 | 1262 | 1313 | 1154
Toiletries & Cosmetics | 769 | 1090 | 1424 | 1531 | 1844 | 1456 | 878 | 1225 | 1995 | 1968 | 1926 | 1477 | 705 | 974 | 1189 | 1288 | 1698 | 1417 | 905 | 1192 | 1650 | 1731 | 1508 | 1360 | 1431 | 1061 | 1331 | 1463 | 1593 | 1431 | 871 | 1175 | 1739 | 1870 | 1710 | 1601 | 1692 |  | 1469 | 1752 | 1918 | 1692
Home Furnishings & Supplies | 621 | 1111 | 11863 | 1404 | 1591 | 1363 | 1125 | 912 | 1724 | 1848 | 2178 | 1604 | 700 | 1060 | 1229 | 1514 | 1847 | 1518 | 1081 | 865 | 1842 | 1719 | 1992 | 1734 | 1463 | 983 | 1285 | 1563 | 1685 | 1463 | 1051 | 1001 | 1810 | 1735 | 2124 | 1613 | 1278 | 1069 | 1300 | 1383 | 1534 | 1278
Financial Insurance & Real Estate | 802 | 980 | 1376.8 | 1555 | 1137 | 1035 | 900 | 836 | 1311 | 1464 | 1613 | 1232 | 943 | 1096 | 1411 | 1295 | 1508 | 1563 | 1211 | 1037 | 1715 | 1915 | 1944 | 1718 | 1542 | 1302 | 1637 | 1747 | 1873 | 1542 | 1347 | 983 | 1742 | 2061 | 1884 | 1552 | 1110 | 1140 | 1465 | 1392 | 1261 | 1110
Food & Food Products | 583 | 838 | 873.9 | 900 | 909 | 888 | 699 | 570 | 954 | 955 | 974 | 815 | 533 | 700 | 721 | 790 | 783 | 885 | 751 | 750 | 993 | 1044 | 988 | 828 | 1126 | 783 | 818 | 927 | 976 | 1126 | 884 | 784 | 1114 | 1044 | 1109 | 933 | 909 | 937 | 935 | 1000 | 910 | 909
Travel | 893 | 1028 | 1396.5 | 1375 | 1528 | 908 | 716 | 637 | 1339 | 1402 | 1530 | 869 | 1043 | 1068 | 1531 | 1660 | 1702 | 961 | 799 | 723 | 1519 | 1603 | 1570 | 978 | 985 | 1195 | 1651 | 1642 | 1715 | 985 | 942 | 704 | 1526 | 1659 | 1658 | 1008 | 1038 | 1042 | 1725 | 1621 | 1820 | 1038
Media and Advertising | 492 | 582 | 593.6 | 675 | 670 | 673 | 494 | 592 | 951 | 873 | 1016 | 862 | 616 | 788 | 838 | 944 | 992 | 869 | 774 | 1184 | 1255 | 1474 | 1788 | 1620 | 1696 | 1187 | 1317 | 1485 | 1765 | 1696 | 1295 | 1184 | 1671 | 1878 | 1849 | 1463 | 943 | 976 | 1015 | 1024 | 1117 | 943
Apparel & Accessories | 543 | 2171 | 2528.7 | 2593 | 1698 | 1595 | 733 | 2031 | 3437 | 2456 | 2255 | 2519 | 657 | 2305 | 2447 | 2607 | 1775 | 1725 | 791 | 2075 | 3260 | 2631 | 2315 | 2405 | 1940 | 2316 | 2359 | 2695 | 1949 | 1940 | 893 | 2091 | 3468 | 3290 | 2661 | 2693 | 1687 | 2296 | 2695 | 2783 | 1849 | 1687
Retail | 366 | 661 | 1309.4 | 985 | 1115 | 811 | 514 | 729 | 1680 | 1216 | 1503 | 1063 | 403 | 771 | 1360 | 1166 | 1228 | 862 | 640 | 888 | 2135 | 1645 | 2464 | 2588 | 985 | 1459 | 2101 | 1926 | 1954 | 1448 | 857 | 1073 | 2499 | 1901 | 2012 | 1833 | 1038 | 970 | 1717 | 1551 | 1326 | 1057
Total