Spreadsheet: 123812d1317870030-gantt-chart-help-arm-holdings-plc-pr-plan-calendar-and-budget
Sheet: PR Plan Budget

 |  | Details | Per Item Cost | Total Projected
Key Public | Original Equipment Manufacturers (OEM)
Objective | Increase the belief that ARM has the capability to compete in the PC and server processor segment among potential PC and server OEM licensee executives by 35% by May 1, 2011.
Strategy 1 | Affinity Portal
Tactics | Email notification about portal to all OEM partners and potential partners.
 | Message in ARM’s newsletter regarding the sites availability and purpose.
 | Place notices in the newsletter about the updated information found in the portal at regular intervals.
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 2 | Live and interactive webinar
Tactics | Personal phone call invitations to the top 10 PC and server OEMs
 | Handwritten invitations to the top 100 PC and server OEMs
 | File sharing website
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 3 | Presentation at CompuTex conference
Tactics | Personal phone call invitations to the top 10 PC and server OEMs
 | Handwritten invitations to the top 100 PC and server OEMs
 | Newsletter announcement
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to the 100 PC and server OEM executives
 | Factsheet handout
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 4 | Unveil and demonstrate processor prototypes at CES International conference
Tactics | Personal phone call invitations to the top 10 PC and server OEMs
 | Handwritten invitations to the top 100 PC and server OEMs
 | Personal phone calls to the reporters
 | [NAME] a press kit to the same media outlets as in Tactic 3
 | Factsheet handout
 | Exhibition booth
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to the 100 PC and server OEM executives.
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 5 | Personal communication from sales team at regular intervals
Tactics | Personal phone calls from the ARM sales team.
 | Personal emails from the ARM sales team.
 | Two personal visits from the ARM sales team.
 |  | Strategy Subtotal | $??.?? | $??.??
 |  | Public Subtotal | $??.?? | $??.??
Key Public | Integrated Device Manufacturers (IDM)
Objective | Increase the number of IDM’s licensed to manufacture ARM’s chips from 18 to 36 by January 1, 2013.
Strategy 1 | Affinity Portal
Tactics | Email notification about portal to all OEM partners and potential partners.
 | Message in ARM’s newsletter regarding the sites availability and purpose.
 | Place notices in the newsletter about the updated information found in the portal at regular intervals.
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 2 | Presentation at the ESC (Embedded Systems Conference) conference
Tactics | Personal phone call invitations to the executives of the 100 largest IDM licensees.
 | [NAME] invitation to the executives of the 300 potential IDM licensees
 | Exhibition booth with free USB flash drive
 | Factsheet handout
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to all the IDMs and fabs that attended the conference.
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 3 | Present at Microsofts "Build" conference
Tactics | Personal phone call invitations to the executives of the 100 largest IDM licensees.
 | [NAME] invitation to the executives of the 300 potential IDM licensees
 | Exhibition booth with free USB flash drive
 | Factsheet handout
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to all the IDMs and fabs that attended the conference.
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 4 | Present at ARM’s own TechCon conference
Tactics | Personal phone call invitations to the executives of the 100 largest IDM licensees.
 | [NAME] invitation to the executives of the 300 potential IDM licensees
 | Exhibition booth with free USB flash drive
 | Factsheet handout
 | Send an email with a link to ARM’s YouTube channel (ARMflix) to all the IDMs and fabs that attended the conference.
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 5 | Personal communication from sales team at regular intervals
Tactics | Personal phone calls from the ARM sales team.
 | Personal emails from the ARM sales team.
 | Two personal visits from the ARM sales team.
 |  | Strategy Subtotal | $??.?? | $??.??
 |  | Public Subtotal | $??.?? | $??.??
Key Public | The Media
Objective | Increase media coverage of ARM’s plans and preparations to enter the PC and server processor market by 25% between November 1, 2012 and February 1, 2013.
Strategy 1 | [NAME]
Tactics | Call specific media outlets about the sites availability
 | [NAME] specific media outlets about the sites availability
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 2 | Address the top 12 mainstream media outlets used by the target audience age group
Tactics | Personal phone calls to the reporters
 | [NAME] a press kit to the same reporters as in Tactic 1.
 | [NAME] to the same reporters offering interviews at CES conference
 | [NAME] to the same reporters announcing videos on YouTube channel showing further processor demos
 | Factsheet about the videos from Tactic 4
 |  | Strategy Subtotal | $??.?? | $??.??
Strategy 3 | Address specific media outlets in the semiconductor and electronics industries
Tactics | [NAME] to the top electronics and semiconductor industry media outlets announcing processor comparison videos on ARM's YouTube channel
 | [NAME] to the same reporters offering interviews at CES conference
 | [NAME] to the top electronics and semiconductor industry media outlets that contains the processor capabilities video
 | Email a document with the test results from the demo video in Tactic 3.
 |  | Strategy Subtotal | $??.?? | $??.??
 |  | Public Subtotal | $??.?? | $??.??
 |  | CAMPAIGN TOTAL | $??.?? | $??.??