Spreadsheet: 1a94cbc6-d756-4d52-bdab-2d060dca0cb3
Sheet: Sheet1

Marketing, Sales and Service | Unnamed: 1 | Unnamed: 2 | Unnamed: 3 | Unnamed: 4 | Unnamed: 5
Foundation
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC01.01 | Academic Foundations | Social Studies/Sciences Courses                                        #1: Business Essentials | Integrate social studies skills into marketing, sales and service to better understand customers and the economic environment in which they function. | Acquire an understanding of fundamental economic concepts to obtain a foundation for employment in marketing careers. | Differentiate between goods and services.
 |  |  |  |  | Identify economic resources.
 |  |  |  |  | Recognize reasons for scarcity.
 |  |  |  |  | Delineate society’s economic questions.
 |  |  |  |  | Categorize economic activities.
 |  |  |  |  | Determine economic utilities created by marketing activities.
 |  |  |  |  | Recognize conditions needed for demand’s existence.
 |  |  |  |  | Analyze the impact of the law of supply and demand on business.
 |  |  |  |  | Identify factors affecting supply, demand, and elasticity.
 |  |  |  |  | Differentiate among price, relative price, equilibrium price, and market price.
 |  |  |  |  | Determine the relationship between relative prices and economic questions.
 |  |  |  |  | Recognize functions of relative prices.
 |  |  |  |  | Analyze price determination.
 |  |  |  |  | Predict producers’ responses to excess supply and demand.
 |  |  |  | Differentiate among economic systems to understand the environments in which businesses function. | Identify the importance of economic systems.
 |  |  |  |  | Delineate characteristics of traditional, communist, socialist, and market economic systems.
 |  |  |  |  | Analyze ways that economic systems answer economic questions.
 |  |  |  |  | Evaluate strengths and weaknesses of economic systems.
 |  |  |  |  | Identify factors affecting business profit.
 |  |  |  |  | Calculate profit.
 |  |  |  |  | Identify profit’s significance.
 |  |  |  |  | Analyze ways businesses increase profit.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | (CONTINUED) | Defend businesses’ need to make a profit.
 |  |  |  |  | Identify types of economic risks.
 |  |  |  |  | Compare pure and speculative economic risks.
 |  |  |  |  | Analyze ways businesses minimize risk.
 |  |  |  |  | Identify direct and indirect, price and non-price competition.
 |  |  |  |  | Delineate businesses’ market structures.
 |  |  |  |  | Recognize effects of competition on businesses, consumers, and society.
 |  |  |  |  | Endorse need for competition in a market economy.
 |  |  |  | Analyze business productivity to determine its effect on business success. | Identify effects of productivity.
 |  |  |  |  | Measure productivity.
 |  |  |  |  | Recognize factors enhancing productivity.
 |  |  |  |  | Identify factors hindering productivity.
 |  |  |  |  | Determine ways to increase productivity.
 |  |  |  |  | Delineate consequences of non-productivity.
 |  |  |  |  | Analyze impact of specialization/division of labor on productivity.
 |  |  |  |  | Determine involvement of resources in productivity.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Analyze cost/profit relationships to guide business decision-making. | Identify types of specialization.
 |  |  |  |  | Recognize advantages and disadvantages of specialization.
 |  |  |  |  | Overcome disadvantages of specialization overcome.
 |  |  |  |  | Recognize reasons unions formed.
 |  |  |  |  | Identify labor issues.
 |  |  |  |  | Delineate levels and types of union organization.
 |  |  |  |  | Analyze collective bargaining process.
 |  |  |  |  | Identify types of union and management negotiation strategies.
 |  |  |  |  | Recognize effects of unionism.
 |  |  |  |  | Identify stages of production.
 |  |  |  |  | Analyze impact of the law of diminishing returns.
 |  |  |  |  | Determine relationships between total revenue, marginal revenue, output, and profit.
 |  |  |  | Identify economic trends/indicators to measure economic conditions. | Compare unemployment rate and employment conditions.
 |  |  |  |  | Recognize a nation’s unemployment costs.
 |  |  |  |  | Determine inflation’s causes.
 |  |  |  |  | Analyze inflation’s economic impact.
 |  |  |  |  | Predict economic impact of interest-rate fluctuations.
 |  |  |  |  | Determine the relationship between inflation and Consumer Price Index.
 |  |  |  |  | Evaluate Gross Domestic Product’s impact.
 |  |  |  |  | Determine impact of business cycles.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Ascertain international trade’s impact to guide business decision-making. | Determine reasons for international trade.
 |  |  |  |  | Identify trade barriers.
 |  |  |  |  | Analyze economic effects of international trade.
 |  |  |  |  | Recognize techniques to improve international trade.
 |  |  |  |  | Evaluate business subculture’s impact on business behavior.
 |  |  |  |  | Investigate culture’s influence.
 |  |  |  | Employ sociological knowledge to facilitate marketing activities. | Analyze and interpret complex societal issues, events, and problems.
 |  |  |  |  | Analyze researched information and statistics.
 |  |  |  |  | Reach reasoned conclusions.
 |  |  |  |  | Examine social beliefs, influences, and behavior.
 |  |  |  |  | Analyze group dynamics.
 |  |  |  |  | Assess human behavior.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Apply psychological knowledge to facilitate marketing activities. | Recognize factors influencing perception.
 |  |  |  |  | Identify sources of attitude formation.
 |  |  |  |  | Assess methods used to evaluate attitudes.
 |  |  |  |  | Identify basic social and cultural strata.
 |  |  |  |  | Determine behavioral effects of social and cultural strata.
 |  |  |  |  | Analyze effects of others on individual behavior.
 |  |  |  |  | Predict likelihood of conformity and obedience.
 |  |  |  |  | Determine significance of aggression.
 |  |  |  |  | Recognize factors affecting personality.
 |  |  |  |  | Evaluate the nature of change over a lifetime.
 |  |  |  |  | Identify sources of stress.
 |  |  |  |  | [NAME] reactions to stress.
 |  |  |  |  | Employ strategies for dealing with stress.
 |  |  |  |  | Investigate factors affecting motivation.
 |  |  |  |  | Analyze cues to basic drives/motives.
MKC01.02 | Academic Foundations | Mathematics Courses                                              #1: Business Essentials | Solve mathematical problems to obtain information for decision-making in marketing, sales and service. | Employ numbers and operations to understand and solve mathematical problems in marketing. | Recognize relationships among numbers.
 |  |  |  |  | Employ mathematical operations.
 |  |  |  |  | Perform computations successfully
 |  |  |  |  | Predict reasonable estimations.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Apply algebraic skills to make business decisions. | Recognize patterns and mathematical relations.
 |  |  |  |  | Use algebraic symbols to represent, solve, and analyze mathematical problems.
 |  |  |  |  | Create mathematical models from real-life situations.
 |  |  |  |  | Represent changes in quantities mathematically.
 |  |  |  |  | Determine rate of change mathematically.
 |  |  |  |  | Interpret graphical and numerical data.
 |  |  |  | Employ measurement skills to make business decisions. | Recognize measurable attributes of objects.
 |  |  |  |  | Take measurements correctly.
 |  |  |  | Perform data analysis to make business decisions. | Formulate questions effectively.
 |  |  |  |  | Collect relevant data.
 |  |  |  |  | Organize useful data.
 |  |  |  |  | Answer questions appropriately.
 |  |  |  |  | Employ appropriate statistical methods in data analysis.
 |  |  |  |  | Develop and evaluate inferences and predictions.
 |  |  |  |  | Apply basic concepts of probability.
 |  |  |  | Implement problem-solving techniques to evaluate the accuracy of mathematical responses. | Identify problem-solving techniques.
 |  |  |  |  | Apply a variety of problem-solving strategies.
 |  |  |  |  | Adjust problem-solving strategies, when needed.
MKC01.03 | Academic Foundations | Language Arts Courses                                                 #1: Business Essentials | Apply language arts skills to enhance business opportunities in marketing, sales and service. | Apply writing skills and strategies to communicate with targeted business audiences in marketing, sales and service. | Employ a variety of prewriting skills.
 |  |  |  |  | Implement a variety of drafting and revision strategies.
 |  |  |  |  | Use strategies to write to different audiences.
 |  |  |  |  | Write a variety of composition types.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Employ writing skills to create a specific tone and style of writing for marketing communications. | Use precise, descriptive language.
 |  |  |  |  | Organize information into logical progression of ideas.
 |  |  |  |  | Employ a variety of sentence structures and sentence lengths.
 |  |  |  |  | Use transitional devices.
 |  |  |  |  | Supply supporting detail.
 |  |  |  |  | Convey personal style and voice.
 |  |  |  | Apply grammatical and mechanical conventions to clarify written marketing communications. | Write complete sentences.
 |  |  |  |  | Employ parts of speech appropriately.
 |  |  |  |  | Use capitalization conventions properly.
 |  |  |  |  | Spell words correctly.
 |  |  |  |  | Employ correct punctuation.
 |  |  |  |  | Use varied sentence structures.
 |  |  |  | Compile and use information to support writer’s position or topic in marketing communications. | Use research methods appropriately.
 |  |  |  |  | Analyze a variety of sources.
 |  |  |  |  | Implement a variety of criteria to evaluate source’s validity and reliability.
 |  |  |  |  | Synthesize information properly.
 |  |  |  |  | Reach correct conclusions.
 |  |  |  | Employ general reading skills and strategies to obtain information for use in marketing activities. | Determine the meaning of words from context.
 |  |  |  |  | Extend vocabulary.
 |  |  |  |  | Recognize techniques used to influence readers.
 |  |  |  |  | Identify factors influencing readers' response to text.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Practice reading skills and strategies to understand and interpret information for use in marketing. | Apply criteria for evaluating text’s accuracy.
 |  |  |  |  | Make connections between the reader’s life and the text.
 |  |  |  |  | Identify writer’s point of view correctly.
 |  |  |  |  | Extract relevant information.
 |  |  |  |  | Reach logical conclusions.
 |  |  |  | Speak and listen to acquire, provide, and understand marketing information. | Apply verbal and nonverbal strategies appropriately to the situation.
 |  |  |  |  | Ask relevant questions.
 |  |  |  |  | Provide legitimate responses.
 |  |  |  |  | Employ active-listening techniques.
 |  |  |  |  | Adjust wording and delivery of messages to audience.
 |  |  |  |  | Give oral presentations effectively.
 |  |  |  |  | Incorporate technology smoothly into presentations.
 |  |  |  |  | Defend ideas objectively.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC02.01 | Communications | Language Arts Courses                                                 #1: Business Essentials | Use communication skills to facilitate information flow in marketing, sales and service. | Apply verbal skills to communicate effectively in marketing, sales and service. | Demonstrate effective listening skills.
 |  |  |  |  | Employ proper grammar and vocabulary.
 |  |  |  |  | Reinforce service orientation through communication.
 |  |  |  |  | Address other communicants professionally.
 |  |  |  |  | Perform telephone/cell phone calls professionally.
 |  |  |  |  | Use voice mail.
 |  |  |  |  | Apply persuasion appropriately.
 |  |  |  |  | Make oral presentations, when needed.
 |  |  |  | Write effectively to enhance marketing, sales and service communications. | Prepare and send written messages electronically.
 |  |  |  |  | Write informational messages.
 |  |  |  |  | Write inquiry messages.
 |  |  |  |  | Write persuasive messages.
 |  |  |  |  | Prepare simple written reports.
 |  |  |  | Communicate with staff to clarify workplace objectives. | Follow others’ directions.
 |  |  |  |  | Provide directions for completing job assignments.
 |  |  |  |  | Read interdepartmental/company communications in a timely manner.
 |  |  |  |  | Conduct staff meetings effectively.
 |  |  |  | Communicate with customers to enhance company image. | Demonstrate customer-service mindset.
 |  |  |  |  | Process customer inquiries.
 |  |  |  |  | Adapt communication to the cultural and social differences among clients.
 |  |  |  |  | Respond to client’s communication according to company policy.
 |  |  |  |  | Handle interruptions professionally when working with clients.
 |  |  |  |  | Respond to client’s special requests.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC03.01 | Problem Solving and Critical Thinking | #1: Business Essentials          #3: Marketing | Apply problem-solving and critical thinking skills to help grow the business and/or to resolve workplace conflict. | Deal with conflict to minimize disruptions in the workplace. | Show empathy.
 |  |  |  |  | [NAME] appropriate assertiveness.
 |  |  |  |  | Demonstrate problem-solving skills.
 |  |  |  |  | Apply negotiation skills.
 |  |  |  |  | Interpret business policies to customers/clients.
 |  |  |  |  | Resolve customer complaints.
 |  |  |  |  | Handle situations when the customer is at fault.
 |  |  |  |  | Adjust to change.
 |  |  |  |  | Adjust work practices to respond to client needs.
 |  |  |  |  | Make personal and service adjustments that balance organizational goals and needs with those of clients.
 |  |  |  |  | Explain the nature of organizational change.
 |  |  |  |  | Minimize organizational conflict.
 |  |  |  |  | Apply stress management techniques.
 |  |  |  | Employ skills to promote self-development. | Use feedback for personal growth.
 |  |  |  |  | Implement decision-making skills.
 |  |  |  |  | Set personal goals that further company goals.
 |  |  |  |  | Apply time management principles.
 |  |  |  | Acquire organizational knowledge to solidify commitment to business. | Explain company mission and/or vision.
 |  |  |  |  | Describe company’s goals, objectives, rewards, and incentives.
 |  |  |  |  | Identify options for employees to contribute to process and/or product improvement.
 |  |  |  |  | Describe measures used to determine success of process changes on service improvement.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC04.01 | Information Technology Applications | #2: Business Technology Applications | Apply technological tools in marketing, sales and service to expedite work flow. | Use email functions to expedite work. | Identify components of email messages.
 |  |  |  |  | Write and send email messages.
 |  |  |  |  | [NAME] email etiquette.
 |  |  |  |  | Answer email message promptly.
 |  |  |  |  | Forward email messages.
 |  |  |  |  | Add signature file.
 |  |  |  |  | Append attachments.
 |  |  |  |  | Designate message priority.
 |  |  |  |  | Manage address book.
 |  |  |  |  | Set up distribution list.
 |  |  |  |  | Sort mail.
 |  |  |  |  | Search for and locate messages.
 |  |  |  |  | Apply e-mail shortcuts.
 |  |  |  |  | Implement auto-responder.
 |  |  |  |  | Post messages on a listserv.
 |  |  |  |  | Create and use email folders to compile related messages.
 |  |  |  | Employ web search skills to obtain information. | Identify components of a URL.
 |  |  |  |  | Explain importance of search engines in locating information.
 |  |  |  |  | Use search engines and directories.
 |  |  |  |  | Implement search techniques.
 |  |  |  |  | Locate specified topics on the Web.
 |  |  |  |  | Access specified topics through web-page links.
 |  |  |  |  | Download web-page information to a disk.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Demonstrate word processing skills to prepare text documents. | Identify word processing capabilities.
 |  |  |  |  | Enter and store text.
 |  |  |  |  | Search for, find, and replace text in a document.
 |  |  |  |  | Retrieve, edit, and print documents.
 |  |  |  |  | Employ cut and paste functions.
 |  |  |  |  | Create text document containing columns.
 |  |  |  |  | Insert graph into document.
 |  |  |  | Demonstrate presentation software skills to prepare visual support for presentations. | Identify capabilities of presentation software programs.
 |  |  |  |  | Determine characteristics of effective presentation software documents.
 |  |  |  |  | Enter and store text in a presentation software document.
 |  |  |  |  | Import graphics into a presentation software document.
 |  |  |  |  | Develop builds and transitions for screens in a presentation software document.
 |  |  |  |  | Retrieve and edit presentation software screens.
 |  |  |  |  | Add/delete screens in a presentation software document.
 |  |  |  | Employ database skills to store, search, analyze, and retrieve information. | Identify capabilities of database software.
 |  |  |  |  | Create database structure.
 |  |  |  |  | Enter and save data in a database software document.
 |  |  |  |  | Retrieve and modify data in a database software document.
 |  |  |  |  | Delete database records.
 |  |  |  |  | Sort data in a database given predetermined criteria.
 |  |  |  |  | Create chart or graph using database file.
 |  |  |  |  | Print labels from database.
 |  |  |  |  | Print database list/report.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Apply spreadsheet skills to expedite mathematical calculations and to display that data in meaningful ways. | Identify components of spreadsheets.
 |  |  |  |  | Explain capabilities of spreadsheet software.
 |  |  |  |  | Format spreadsheets.
 |  |  |  |  | Enter and store data in a spreadsheet software file.
 |  |  |  |  | Retrieve, edit, and print data in a spreadsheet file.
 |  |  |  |  | Create charts and graphs using spreadsheet data.
 |  |  |  | Create and post basic web page to demonstrate a web presence. | Identify basic structure of web page.
 |  |  |  |  | Recognize limitations associated with web-page creation.
 |  |  |  |  | Analyze importance of tags in structuring web pages.
 |  |  |  |  | Identify naming conventions for web files.
 |  |  |  |  | Name and save web files.
 |  |  |  |  | Recognize information in HTML documents that will be ignored by browsers.
 |  |  |  |  | Set up HTML documents.
 |  |  |  |  | Format text of a web page.
 |  |  |  |  | Specify considerations in selecting graphics format.
 |  |  |  |  | Add graphic elements to a web page.
 |  |  |  |  | Add attributes to a tag on a web page.
 |  |  |  |  | Create hypertext links in a web page.
 |  |  |  |  | Display document within a web browser.
 |  |  |  |  | Upload web page to the Web.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC05.01 | Systems | #1: Business Essentials          #3: Marketing | Implement, modify, and improve business and marketing systems to facilitate business activities. | Determine a business’s social responsibilities to understand how business can enhance public relations. | Identify types of social responsibility.
 |  |  |  |  | Specify importance of exhibiting social responsibility.
 |  |  |  |  | Designate individuals, groups, or agencies to which businesses are socially responsible.
 |  |  |  |  | Identify ways for businesses to demonstrate their social responsibility.
 |  |  |  | Determine the relationship between government and business to ascertain government’s role in a market economy. | Analyze government’s involvement in business.
 |  |  |  |  | Determine ways that government regulates business.
 |  |  |  |  | Analyze impact of government regulation on business.
 |  |  |  |  | Identify methods for financing government regulation.
 |  |  |  | Analyze marketing to identify its role in a global economy. | Designate extent to which a business implements the marketing concept.
 |  |  |  |  | Recognize ways marketing affects consumers and business.
 |  |  |  |  | Determine impact of a global economy on marketing activities.
 |  |  |  | Appraise the marketing functions to understand their interdependence. | Explain the purposes of each marketing function.
 |  |  |  |  | Describe the importance of each function to marketing.
 |  |  |  |  | Analyze the interrelationships among the marketing functions.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Evaluate a business’s purchasing system to determine its role in business. | Identify purchasing activities.
 |  |  |  |  | Recognize importance of purchasing in business operations.
 |  |  |  |  | Analyze process for purchasing materials, equipment, and supplies for business operations.
 |  |  |  | Analyze a business’s production system to determine its importance in business. | Identify inputs used by businesses for production.
 |  |  |  |  | Differentiate between tangible and intangible outputs.
 |  |  |  |  | Recognize importance of production in business operations.
 |  |  |  |  | Identify production activities and their purposes.
 |  |  |  |  | Investigate goals of production activities.
 |  |  |  | Analyze accounting systems to examine their contribution to the fiscal stability of businesses. | Identify purposes of accounting.
 |  |  |  |  | Designate requirements that the accounting system should fulfill.
 |  |  |  |  | Differentiate between cash and accrual accounting.
 |  |  |  |  | Analyze steps in the accounting process.
 |  |  |  | Determine the role of management to understand how managers staff, organize, direct, control, and plan business activities. | Categorize resources managed by business.
 |  |  |  |  | Identify levels of management.
 |  |  |  |  | Recognize the role of managers.
 |  |  |  |  | Identify management functions and their purposes.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Evaluate quality systems to determine their effectiveness. | Identify the effects of improved quality.
 |  |  |  |  | Recognize the impact of a global economy on quality standards.
 |  |  |  |  | Value the importance of having a customer focus.
 |  |  |  |  | Analyze the continuous quality improvement process.
 |  |  |  |  | Implement quality management tools and techniques.
 |  |  |  |  | Apply continuous improvement strategies.
 |  |  |  |  | Evaluate projects.
 |  |  |  | Assess human resource systems to determine their role in a business organization. | Identify components of a human resource system.
 |  |  |  |  | Determine the roles and responsibilities of human resource personnel.
 |  |  |  |  | Evaluate the goals of human resource systems.
 |  |  |  |  | Ascertain the security of personnel information.
 |  |  |  |  | Examine the employee-selection process.
 |  |  |  |  | Establish and evaluate the staff-development process.
 |  |  |  |  | Scrutinize employee benefits package.
 |  |  |  | Analyze data systems to improve their effectiveness. | Identify importance of data systems.
 |  |  |  |  | Designate components of a data system.
 |  |  |  |  | Determine effectiveness of data flow/manipulation.
 |  |  |  |  | [NAME] roles and responsibilities of data-systems’ personnel.
 |  |  |  |  | Analyze data-storage security.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Evaluate administrative support systems to improve their effectiveness. | Determine role and responsibilities of employees in administrative support systems.
 |  |  |  |  | Establish standards of performance for administrative support personnel.
 |  |  |  |  | Institute procedures for work flow.
 |  |  |  |  | Measure productivity of administrative support personnel.
 |  |  |  |  | Activate corrective measures in administrative support system.
 |  |  |  | Evaluate finance systems to enhance their impact on business operations. | Identify importance of finance systems.
 |  |  |  |  | Determine finance activities.
 |  |  |  |  | Select cash-flow streams.
 |  |  |  |  | Interpret cash-flow statements.
 |  |  |  |  | Analyze cash-flow patterns.
 |  |  |  |  | Use financial statements (i.e., balance sheets and profit-and-loss statements) for decision-making.
 |  |  |  |  | Calculate financial ratios.
 |  |  |  |  | Develop operating budgets.
 |  |  |  |  | Use operating budgets to control operations.
 |  |  |  |  | Analyze operating results in relation to budget/industry.
 |  |  |  |  | Apply investment criteria.
 |  |  |  |  | Analyze financial equity.
 |  |  |  |  | Scrutinize financial reporting activities.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Evaluate types of business ownership to determine the systems used for structuring business organizations. | Identify advantages/disadvantages of each type of business ownership (i.e., sole proprietorship, partnership, and corporation).
 |  |  |  |  | Recognize reasons for choosing to form each type of business ownership.
 |  |  |  |  | Describe types of partnership arrangements.
 |  |  |  |  | Explain the process for forming a corporation.
 |  |  |  |  | Identify types of corporations.
 |  |  |  |  | Discuss ways in which corporations grow (i.e., merger, consolidation, and expansion).
 |  |  |  |  | Determine the role of franchises.
 |  |  |  |  | Explain factors affecting the choice of ownership form.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC06.01 | Safety, Health, and Environmental | #1: Business Essentials          #3: Marketing | Implement safety, health, and environmental controls to enhance productivity in marketing, sales and service. | Acquire knowledge of federal and state health and safety regulations to support a safe working environment in marketing, sales and service. | Identify applicable regulations.
 |  |  |  |  | Recognize penalties for noncompliance with the regulations.
 |  |  |  |  | Describe procedures for reporting noncompliance with regulations.
 |  |  |  | Analyze security issues to minimize loss in marketing, sales and service. | Identify causes of business risk.
 |  |  |  |  | Take routine security precautions.
 |  |  |  |  | Address client concerns about workplace security.
 |  |  |  | Evaluate safety issues to minimize loss in marketing, sales and service. | Follow safety precautions.
 |  |  |  |  | Maintain a safe environment.
 |  |  |  |  | Handle accidents in the workplace appropriately.
 |  |  |  |  | Adhere to procedures for handling and reporting unexpected health issues, violent and threatening behavior, and other emergency situations.
 |  |  |  |  | Follow regulations for use of equipment, tools, and machinery.
 |  |  |  |  | Adhere to policies regarding maintenance of equipment, tools, and machinery.
 |  |  |  |  | Report unsafe or defective equipment, tools, or machinery.
 |  |  |  |  | Operate company’s equipment safely.
 |  |  |  |  | Apply appropriate technology to specific tasks.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC07.01 | Leadership and Teamwork | #1: Business Essentials          #3: Marketing | Employ leadership and teamwork skills to facilitate work flow in marketing, sales and service. | Enhance group working relationships to improve the work environment in marketing, sales and service. | Foster positive working relationships.
 |  |  |  |  | Participate as a team member.
 |  |  |  |  | Adhere to company policies.
 |  |  |  |  | Motivate self.
 |  |  |  | Organize work efforts and staff to enhance work flow in marketing, sales and service. | Document and maintain records in accordance with operational policies.
 |  |  |  |  | Develop project plans.
 |  |  |  |  | Plan and organize work efforts of staff.
 |  |  |  |  | Schedule employees.
 |  |  |  |  | Delegate responsibility for job assignments.
 |  |  |  |  | Establish standards for job performance.
 |  |  |  | Staff the business operation to expedite work efforts. | Determine hiring needs.
 |  |  |  |  | Recruit new employees.
 |  |  |  |  | Select new employees.
 |  |  |  |  | Conduct exit interviews.
 |  |  |  |  | Dismiss/fire employees, as needed.
 |  |  |  |  | Maintain personnel records.
 |  |  |  | Lead staff to achieve company goals. | Orient new employees.
 |  |  |  |  | Conduct training class/program.
 |  |  |  |  | Employ techniques to build employee morale.
 |  |  |  |  | Implement techniques to motivate staff.
 |  |  |  |  | Provide feedback about work efforts.
 |  |  |  |  | Encourage team building.
 |  |  |  |  | Resolve employee complaints and grievances.
 |  |  |  |  | Assess employee morale.
 |  |  |  |  | Assess employee performance.
 |  |  |  |  | Take remedial action with staff.
 |  |  |  | Maintain fiscal control of business operations to limit expenses. | Identify overhead/operating expenses.
 |  |  |  |  | Control business expenses.
 |  |  |  |  | Control use of supplies.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC08.01 | Ethics and Legal Responsibilities | #1: Business Essentials          #3: Marketing | Exhibit ethical behavior in marketing, sales and service to create goodwill and trust. | Employ ethical communications to acquire others’ confidence in marketing, sales, and service. | Respect the privacy of others.
 |  |  |  |  | Protect confidential information.
 |  |  |  |  | Determine information appropriate to obtain from a client or another employee.
 |  |  |  |  | Demonstrate honesty and integrity.
 |  |  |  | Take ethical actions to inspire others’ trust in marketing, sales and service. | Recognize personal biases and stereotypes.
 |  |  |  |  | Treat others fairly at work.
 |  |  |  |  | Exhibit cultural sensitivity.
 |  |  |  |  | Employ ethical work habits.
 |  |  |  | Adhere to regulations and organizational ethics to foster trust and goodwill. | Identify organizational ethics and integrity standards.
 |  |  |  |  | Recognize organizational and legal consequences of aiding or participating in illegal or inappropriate behavior.
 |  |  |  |  | Uphold legally binding contracts.
 |  |  |  |  | Adhere to personnel regulations.
 |  |  |  |  | Enforce trade regulations.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC09.02 | Employability and Career Development | #1: Business Essentials          #3: Marketing | Implement employability and career-development skills to obtain and progress in marketing, sales and service careers. | Plan career to enhance potential for job success in marketing, sales and service. | Determine employer expectations.
 |  |  |  |  | Analyze career information.
 |  |  |  |  | Select career interest.
 |  |  |  | Implement job-seeking skills to obtain employment in marketing, sales and service. | Apply job search strategies.
 |  |  |  |  | Prepare résumé.
 |  |  |  |  | Write letter of application.
 |  |  |  |  | Complete job application form.
 |  |  |  |  | Implement job interview strategies.
 |  |  |  |  | Write follow-up letter to employer.
 |  |  |  | Participate in activities to enhance career success in marketing, sales and service. | Assess personal interests and skills needed for career success.
 |  |  |  |  | Identify skills needed to enhance career progression.
 |  |  |  |  | Analyze resources that can contribute to professional development.
 |  |  |  |  | Identify company sources containing information about company policies, procedures, and special events.
 |  |  |  |  | Implement networking strategies.
 |  |  |  | Employ personal skills to succeed in marketing, sales and service. | Exhibit positive attitude.
 |  |  |  |  | Display interest and enthusiasm.
 |  |  |  |  | Demonstrate orderly and systematic behavior.
 |  |  |  |  | Take initiative at work.
 |  |  |  |  | Exhibit responsible behavior.
 |  |  |  |  | Show self-control.
 |  |  |  |  | Maintain appropriate personal appearance.
 |  |  |  |  | Demonstrate appropriate creativity.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
MKC10.01 | Technical Skills | #1: Business Essentials          #3: Marketing | Employ technical skills to understand and perform marketing, sales and service activities. | Apply knowledge of fundamental business concepts to purchase equipment/materials/supplies for business operations. | Explain company buying/purchasing policies.
 |  |  |  |  | Describe the buying/purchasing process.
 |  |  |  |  | Recognize the connection between buyer reputation and vendor relationship.
 |  |  |  |  | Conduct vendor search.
 |  |  |  | Acquire knowledge of financial records to understand a business’s financial position. | Calculate net sales.
 |  |  |  |  | Research the need for cash flow statements.
 |  |  |  |  | Explain the purposes of balance sheets.
 |  |  |  |  | Describe the importance of profit-and-loss statements.
 |  |  |  | Acquire knowledge of management tools to understand methods used to control business operations. | Explain the use of business records.
 |  |  |  |  | Discuss the use of budgets.
 |  |  |  |  | Describe crucial elements of a quality culture.
 |  |  |  | Identify current business trends to recognize changes needed in business operations. | Describe the impact of current business trends on business.
 |  |  |  |  | Explain the importance to business of identifying current business trends.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Utilize distribution knowledge and skill to manage supply-chain activities. | Identify channels of distribution.
 |  |  |  |  | Recognize technology usage in distribution.
 |  |  |  |  | Ascertain legal and ethical considerations in distribution.
 |  |  |  |  | Discern receiving processes.
 |  |  |  |  | Recognize storing/warehousing role.
 |  |  |  |  | Analyze relationship between customer service and distribution.
 |  |  |  |  | Prepare invoices.
 |  |  |  |  | Use an information system for order fulfillment.
 |  |  |  |  | Identify advantages/disadvantages of shipping processes.
 |  |  |  |  | Coordinate distribution and other marketing activities.
 |  |  |  |  | Investigate channel-member relationships.
 |  |  |  | Employ financial knowledge and skill to make business decisions. | Recognize role of financing in marketing.
 |  |  |  |  | Explore technology usage in financing.
 |  |  |  |  | Identify credit’s purpose and importance.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Gather, access, synthesize, evaluate, and disseminate marketing information to make business decisions. | Determine the need for marketing information.
 |  |  |  |  | Describe marketing information management.
 |  |  |  |  | Recognize the need for ethics in marketing information management.
 |  |  |  |  | Investigate technology usage in marketing information management.
 |  |  |  |  | Identify information monitored for marketing decision-making.
 |  |  |  |  | Recognize secondary data sources.
 |  |  |  |  | Search Internet for marketing information.
 |  |  |  |  | Monitor internal records for marketing information.
 |  |  |  |  | Collect marketing information from others (e.g., customers, vendors, and staff).
 |  |  |  |  | Conduct environmental scan.
 |  |  |  |  | Describe marketing research.
 |  |  |  |  | Identify marketing information processing techniques.
 |  |  |  |  | Evaluate database usage in marketinginformation management.
 |  |  |  |  | Design database.
 |  |  |  |  | Apply databases to information analysis.
 |  |  |  |  | Interpret descriptive statistics.
 |  |  |  |  | Write marketing reports.
 |  |  |  |  | Present report findings and recommendations.
 |  |  |  |  | Describe marketing strategies.
 |  |  |  |  | Explain market and market segmentation.
 |  |  |  |  | Identify marketing plan components.
 |  |  |  |  | Use situational analysis in marketing planning.
 |  |  |  |  | Describe the nature of sales forecasts.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Utilize pricing strategies to maximize return and meet customers’ perceptions of value. | Analyze the pricing function.
 |  |  |  |  | Investigate pricing ethics.
 |  |  |  |  | Describe technology usage in pricing.
 |  |  |  |  | Explain legal considerations in pricing.
 |  |  |  |  | Recognize factors affecting pricing decisions.
 |  |  |  |  | Describe methods to determine pricing.
 |  |  |  | Obtain, develop, maintain, and improve a product/service mix to respond to market opportunities. | Describe the product/service management function.
 |  |  |  |  | Identify the impact of product life cycles on marketing decisions.
 |  |  |  |  | Determine technology usage in product/service management.
 |  |  |  |  | Recognize the need for ethics in product/service management.
 |  |  |  |  | Explain grades and standards usage in marketing.
 |  |  |  |  | Explain and carry out warranties and guarantees.
 |  |  |  |  | Discern consumer protection provided by government agencies.
 |  |  |  |  | Identify components of product mix.
 |  |  |  |  | Explain product bundling.
 |  |  |  |  | Describe factors used to position products/businesses.
 |  |  |  |  | Ascertain the nature of branding.
Code | Topic | Course | Knowledge and Skill | Performance Element | Measurement Criteria
 |  |  | (CONTINUED) | Utilize promotional knowledge and skill for communicating information to achieve a desired outcome. | Determine the communication process used in promotion.
 |  |  |  |  | Identify roles and types of promotion.
 |  |  |  |  | Identify elements of the promotional mix.
 |  |  |  |  | Investigate ethics usage in promotion.
 |  |  |  |  | Determine technology usage in promotion.
 |  |  |  |  | Analyze promotional regulations.
 |  |  |  |  | Explain types of advertising media.
 |  |  |  |  | Identify advertisement’s components.
 |  |  |  |  | Write targeted promotional messages.
 |  |  |  |  | Describe direct advertising strategies.
 |  |  |  |  | Explain database usage in advertising.
 |  |  |  |  | Design web site.
 |  |  |  |  | Calculate media costs.
 |  |  |  |  | Write news releases.
 |  |  |  |  | Explain the nature of promotional plans.
 |  |  |  |  | Coordinate promotional-mix activities.
 |  |  |  | Utilize sales knowledge and skill to determine client needs and wants and to respond through planned, personalized communication. | Explain the sales function.
 |  |  |  |  | Describe the relationship between customer service and selling.
 |  |  |  |  | Identify clientele-building factors.
 |  |  |  |  | Describe sales policies.
 |  |  |  |  | Investigate sales ethics.
 |  |  |  |  | Explain technology usage in selling.
 |  |  |  |  | Identify sales regulations.
 |  |  |  |  | Obtain product knowledge.
 |  |  |  |  | Analyze the sales process.
 |  |  |  |  | Implement sales support activities.
 |  |  |  |  | Plan strategies to meet sales quotas.