Spreadsheet: 602889f3-a33a-40e7-9383-46f79e73dca2
Sheet: Sheet1

Unnamed: 0 | 2012 Enterprise Plan Scoresheet | Unnamed: 2 | Unnamed: 3 | Unnamed: 4 | Unnamed: 5 | Unnamed: 6 | Unnamed: 7 | Unnamed: 8 | Unnamed: 9 | Unnamed: 10 | Unnamed: 11 | Unnamed: 12 | Unnamed: 13 | Unnamed: 14 | Unnamed: 15 | Unnamed: 16 | Unnamed: 17 | Unnamed: 18
 | Business/Organization name:
Reader: (enter your name below)
 |  | Score |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 0 | 0
 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1 | 0.25
a) Feasibility |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2
 | i) Prototype/sample/design/layout of operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3
 | ii) Service or product easily sold/distributed |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 4
 | iii) Team has or can hire adequate experience |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5
 | iv) Realistic milestones/timelines/project management
 | v)  Location(s) make sense
 | vi) Technology needs reasonable & identified
 | vii) A description of the process (e.g. work flow, process map) - i.e. how will this work
b) Financial | Accounting/Finance
 | i)  Shareholders' contribution reasonable & appropriate
 | ii) Reasonable # Months to Break-even
 | iii) Uses monthly cash flow model
 | iv) Reasonable outside capital needs
 | v) Revenue/income projections not overly optimistic
c) Social responsibility
 | i) Provides a solution/product/service which reduces environmental impacts or    enhances environmental sustainability; OR
 | ii) Provides a solution/product/service to address a pressing societal problem OR
 | iii) Creates economic opportunity in an under-developed region; OR
 | iv) A statement re: how the business contributes to the community's well-being
d) Marketing
 | i)  Actual primary market research AND/OR secondary research with sources shown
 | ii) Target market(s) clearly defined
 | iii) Reasonable sales forecast
 | iv) Marketing Mix:
 | - Product/service not in decline stage of life cycle
 | - Product/service clearly described (photos/drawings)
 | - Pricing makes sense given target market
 | - Promotion plan clear, sample of ads/promo materials
 | - Place/Distribution clear, bottlenecks/obstacles discussed
e) Incorporation of Strategic Management Theory
 | i) Mission and/or vision statement
 | ii) External environmental analysis:
 | i.e. social/political/economic factors identified
 | i.e. industry analysis incl. driving forces, key success factors, competition
 | iii) Internal analysis (SWOT analysis, value chain benchmarking)
 | iv) Clear identification of strategy (differentiation, cost leadership etc)
f)  Presentation/Appearance
 | i)  [NAME]/formatting is acceptable
 | ii) Plan has a professional look
 | Sub-total Score (Maximum 30 points)
Bonus Criteria (Add 1/4 point for each of the following if present)
i) High cash flow that seems justified
ii) High return on equity that seems justified
iii) Exit strategy clearly defined
iv) If part-time business:  Reasonable $ supplement to full time work
Sub-total bonus points (Maximum 1 point)
Total Score (Maximum 31 points)
 | Please indicate a score of 0 to 5 for each category A - F, where 0 is not present, 1 is very weak, etc ...and a 5 is very strong.  Bonus criteria are up to 1 full point.