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Unit/Standard Number | High School Graduation years 2013, 2014, 2015   Commercial/Advertising Art CIP 50.0402 Task Grid | Proficiency Level Achieved: (X) Indicates Competency Achieved to Industry Proficiency Level
 | Secondary Competency Task List
100 | ORIENTATION
101 | Identify career paths within the vocational profession.
102 | List occupational requirements.
103 | Demonstrate research and organizational skills.
104 | Identify how copyright laws apply to visual and digital communication .
200 | SAFETY
201 | Safely operate media presentation equipment.
202 | Demonstrate safe practices when using computer hardware and software.
203 | Demonstrate safe practices when using and maintaining hand tools.
204 | Demonstrate safe practices when using, storing, and disposing of paints, solvents, and chemicals.
205 | Demonstrate safe cutting procedures.
206 | Demonstrate knowledge of hazard communication law/environmental protection to include MSDS.
300 | DRAWING AND ILLUSTRATION
301 | Design objects using linear perspective.
302 | Design basic geometric and organic forms showing texture and tone.
303 | Create line art.
304 | Apply anatomy concepts in drawing.
305 | Design from direct observation.
306 | Produce color  illustrations using various media.
307 | Create valve with the use of layering.
400 | COLOR THEORY AND APPLICATION
401 | Apply the basic structure of color (hue, intensity, saturation) to generate color solutions.
402 | Apply appropriate color schemes to generate design solutions.
403 | Identify and apply additive and subtractive color.
500 | DIGITAL IMAGING
501 | Demonstrate image scanning  procedures.
502 | Identify the properties of vector and raster images.
503 | Demonstrate basic use of page layout software.
504 | Demonstrate intermediate use of page layout software.
505 | Demonstrate basic use of a vector-based drawing program.
506 | Demonstrate intermediate use of a vector-based drawing program.
507 | Demonstrate basic use of image editing software.
508 | Demonstrate intermediate use of image editing software.
509 | Demonstrate use of input, output and storage devices.
510 | Demonstrate appropriate use of different file formats.
511 | Organize and manage digital files.
512 | Demonstrate basic use of Web Page design software.
600 | DESIGN, LAYOUT AND PRODUCTION
601 | Research the history of advertising design.
602 | Apply elements and principles of design.
603 | Write a creative brief.
604 | Produce thumbnails, roughs and comprehensive.
605 | Design a logo.
606 | Create a design for a package.
607 | Demonstrate basic knowledge of printing  processes.
608 | Design promotional materials.
609 | Prepare files for output.
610 | Demonstrate knowledge of color separations.
611 | Demonstrate knowledge of printer's marks and measurements.
700 | TYPOGRAPHY
701 | Identify the anatomy and classification of type.
702 | Identify typographic styles.
703 | Manipulate type through character and paragraph formatting.
704 | Choose and apply appropriate typeface.
800 | DIGITAL PHOTOGRAPHY
801 | Operate digital camera and accessories.
802 | Compose a photograph through the lens.
803 | Demonstrate use of lighting.
804 | Demonstrate ability to physically stabilize camera.
805 | Demonstrate how to download and manipulate digital images.
900 | PROFESSIONAL PRACTICES
901 | Prepare and present a portfolio.
902 | Deliver an oral presentation.
903 | Estimate time and materials for a project.
904 | Prepare and present a 3-5 minute talk on a competency.
905 | Demonstrate matting and mounting a work of art.
906 | Participate in critiques of commercial art projects.
907 | Research current industry practices.