Spreadsheet: ffa5631e-8c71-4db2-a2db-95ccc192ae97
Sheet: Sheet1

Equipment Sales by Channel of Distribution
(percent of dollars)
 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011
Sporting Goods Stores | 0.2508291259940835 | 0.213090363039592 | 0.236580071415851 | 0.2270514150006699 | 0.2775386689206384 | 0.2658489398308739 | 0.2633160145833848 | 0.3118740233918232 | 0.3065232008092328 | 0.3259335813653242 | 0.2944255360894554
Specialty Athletic Footwear Stores | n/a | 0.02443264212004834 | 0.04415242191537149 | 0.03496338310459908 | 0.04786999567123442 | 0 | 0.03711953970414268 | 0.03390171652494658 | 0.01648861788910782 | 0.02441610324450484 | 0.0188725736769782
Specialty Sport Shops | 0.1658167071860843 | 0.1660617632158158 | 0.1409858825176569 | 0.1423524538670186 | 0.1315041594979866 | 0.1766933954076366 | 0.1769298076842263 | 0.1515003087257233 | 0.1491239487972892 | 0.1913485601610534 | 0.1767225215540948
Pro Shops | 0.07739519242788366 | 0.08543553233824394 | 0.06532403463232071 | 0.07890326699504206 | 0.07122458121965536 | 0.07559643838737655 | 0.058780425540562 | 0.05726061035033737 | 0.05589730133369276 | 0.05829760847959819 | 0.06674569272718119
Discount Stores | 0.1920169578473684 | 0.179540121980848 | 0.1632642430892126 | 0.1671020753315542 | 0.1515553231207996 | 0.1569326338149228 | 0.1545308917870245 | 0.1491424301404395 | 0.1427401790887581 | 0.1415790486135858 | 0.1253414718868287
Department Stores | 0.01298300581432656 | 0.0233362236808834 | 0.01979216255901453 | 0.03068503409045903 | 0.01804195347641829 | 0.02187114894186408 | 0.02179118598529199 | 0.01875476159690959 | 0.01599150844411317 | 0.020052848038405 | 0.01625079944968437
Family Footwear Stores | 0.1681953560216936 | 0.1718122018116612 | 0.1754646435884205 | 0.1465810786786333 | 0.1243538993205587 | 0.1276728236228976 | 0.0985292373175978 | 0.07455402031950331 | 0.0935911939648954 | 0.05580574120849406 | 0.07216803768104656
Factory Outlet Stores | 0.0008864330025911812 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0
On-Line/Internet | 0.04497385525496219 | 0.04610340116337964 | 0.05899067776776501 | 0.07188726819277298 | 0.08365496291243205 | 0.08107605345037977 | 0.09888196134653465 | 0.07657705834991028 | 0.09900148454295221 | 0.1177267082013922 | 0.1403724532582329
Mail Order | 0.02828419131221701 | 0.03034727536299748 | 0.03380924191743242 | 0.0160069270689172 | 0.02669744325689498 | 0.02564286180073578 | 0.01843388527784127 | 0.01677694240694745 | 0.02055836374577925 | 0.009982801770065289 | 0.01053539236687405
Other Outlets | 0.005497034992925112 | 0.004622525963871187 | 0.0108664173100878 | 0.01100478548448529 | 0.01056661826196129 | 0.00247915663632442 | 0.007517664997703417 | 0.002877027581948145 | 0.004289094001415151 | 0 | 0
Gun Show | 0.005250974394947148 | 0.002220366194395788 | 0.004745311332262172 | 0.003232566883500129 | 0.008363767532778729 | 0.008241705183819668 | 0.009665075426693634 | 0.01545862737111096 | 0.01923652474653707 | 0.01702402888423222 | 0.03001088718779286
Other Outlets | 0.04787116575091738 | 0.05299758312826321 | 0.04602489195460503 | 0.07022974567511205 | 0.04862862680864172 | 0.05794484292316882 | 0.05450431034899701 | 0.09132247324040024 | 0.07655858263622714 | 0.03783297003334461 | 0.04855463412183073
Total