Spreadsheet: 59879050-49d7-4ed6-a5f5-8a47e5ea26aa
Sheet: Segment Information

Netflix, Inc.
Segment Information
(unaudited)
(in thousands)
 |  |  |  |  |  | As of / Three Months Ended |  |  |  | Twelve Months Ended | As of / Three Months Ended |  |  |  | Twelve Months Ended | As of / Three Months Ended
 |  |  |  |  |  | March 31, | June 30, | September 30, | December 31, | December 31, | March 31, | June 30, | September 30, | December 31, | December 31, | March 31,
 |  |  |  |  |  | 2010 | 2010 | 2010 | 2010 | 2010 | 2011 | 2011 | 2011 | 2011 | 2011 | 2012
Domestic Streaming
 | Total subscriptions at end of period |  |  |  |  | 0 | 0 | 0 | 0 |  | 0 | 0 | 21448 | 21671 |  | 23410
 | Paid subscriptions at end of period |  |  |  |  | 0 | 0 | 0 | 0 |  | 0 | 0 | 20511 | 20153 |  | 22022
 | Revenue |  |  |  |  | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 476334 |  | 506665
 | Cost of revenues and marketing expenses |  |  |  |  | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 424224 |  | 440157
 | Contribution profit |  |  |  |  | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 52110
International Streaming
 | Total subscriptions at end of period |  |  |  |  | 0 | 0 | 133 | 509 |  | 803 | 967 | 1480 | 1858 |  | 3065
 | Paid subscriptions at end of period |  |  |  |  | 0 | 0 | 0 | 333.172 |  | 674 | 857 | 989 | 1447 |  | 2409
 | Revenue |  |  |  |  | 0 | 0 | 0 | 3617 | 3617 | 12279 | 18896 | 22687 | 28988 | 82850 | 43425
 | Cost of revenues and marketing expenses |  |  |  |  | 0 | 0 | 2694 | 13041 | 15735 | 23021 | 28242 | 46005 | 88731 | 185999 | 146108
 | Contribution profit (loss) |  |  |  |  | 0 | 0 | -2694 | -9424 | -12118 | -10742 | -9346 | -23318 | -59743 | -103149
Domestic DVD
 | Total subscriptions at end of period |  |  |  |  | 0 | 0 | 0 | 0 |  | 0 | 0 | 13928 | 11165 |  | 10089
 | Paid subscriptions at end of period |  |  |  |  | 0 | 0 | 0 | 0 |  | 0 | 0 | 13813 | 11039 |  | 9958
 | Revenue |  |  |  |  | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 370253 |  | 319701
 | Cost of revenues and marketing expenses |  |  |  |  | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 176488 |  | 173568
 | Contribution profit |  |  |  |  | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 193765
Total Domestic (Streaming + DVD)
 | Total unique subscribers at end of period |  |  |  |  | 13967 | 15001 | 16800 | 19501 |  | 22797 | 24594 | 23789 | 24395 |  | 26074
 | Paid unique subscribers at end of period |  |  |  |  | 13622 | 14577 | 15863 | 17934.719 |  | 21405 | 23263 | 22843 | 22858 |  | 24674
 | Revenue |  |  |  |  | 493665 | 519819 | 553219 | 592305 | 2159008 | 706274 | 769714 | 799152 | 846587 | 3121727 | 826366
 | Cost of revenues and marketing expenses |  |  |  |  | 382381 | 389467 | 423013 | 440598 | 1635459 | 519389 | 556719 | 579720 | 600712 | 2256540 | 613725
 | Contribution profit |  |  |  |  | 111284 | 130352 | 130206 | 151707 | 523549 | 186885 | 212995 | 219432 | 245875 | 865187
Consolidated
 | Total unique subscribers at end of period |  |  |  |  | 13967 | 15001 | 16933 | 20010 |  | 23600 | 25561 | 25269 | 26253
 | Paid unique subscribers at end of period |  |  |  |  | 13622 | 14577 | 15863 | 18268 |  | 22079 | 24120 | 23832 | 24305
 | Revenue |  |  |  |  | 493665 | 519819 | 553219 | 595922 | 2162625 | 718553 | 788610 | 821839 | 875575 | 3204577 | 869791
 | Cost of revenues and marketing expenses |  |  |  |  | 382381 | 389467 | 425707 | 453639 | 1651194 | 542410 | 584961 | 625725 | 689443 | 2442539 | 759833
 | Contribution profit |  |  |  |  | 111284 | 130352 | 127512 | 142283 | 511431 | 176143 | 203649 | 196114 | 186132 | 762038
 | Other operating expenses |  |  |  |  | 52939 | 53010 | 58011 | 63830 | 227790 | 73903 | 88535 | 99272 | 124260 | 385970 | 111893
 | Operating income (loss) |  |  |  |  | 58345 | 77342 | 69501 | 78453 | 283641 | 102240 | 115114 | 96842 | 61872 | 376068
 | Other income (expense) |  |  |  |  | -3987 | -3972 | -4092 | -3894 | -15945 | -4000 | -4290 | -3219 | -5037 | -16546
 | Provision (benefit) for income taxes |  |  |  |  | 22086 | 29851 | 27442 | 27464 | 106843 | 38007 | 42610 | 31163 | 21616 | 133396 | -2441
 | Net Income (loss) |  |  |  |  | 32272 | 43519 | 37967 | 47095 | 160853 | 60233 | 68214 | 62460 | 35219 | 226126