Spreadsheet: 7af1aebb-de05-4c0a-b920-4415cc11dd60
Sheet: BAd 263

COURSE ASSESSMENT MATRIX
COURSE:  BAd 263 Principles of Marketing
Objective | Assessment Method | Desired Result | Corrective Action
Define Customer Relationships | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Define Marketing Strategies | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Define Marketing in the Digital Age | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Identify components of the Marketing Environment | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Identify Consumer Markets and Buyer Behavior | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Identify Segmentation, Targeting, and Positioning in Marketing | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Identify Product Services | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Discuss New Product Development | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Differentiate various Pricing Strategies | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Examine Supply Chain Management | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments
Define Creating Competitive Advantage | Quizzes                                        Weekly Assignments                                                             Exams | 90 % students pass quizzes                                   80% students pass exams                                              Pass weekly assignments | revise quizzes                    revise exams                         revise weekly assignments