Spreadsheet: 139036d1328044181-excel-2007-conditional-formatting-and-color-changes-sample-tracking-log-2012-draft-v4
Sheet: Completed Projects

Project Name | Details | Requestor | T&T Date | Results | Notes
Streamlined Prospect HP | P1 - ran 12/15/2010 to 12/23/2010.   3/1 to 3/10 | Core Team | 3/01 - 03/10 | Streamlined version performed well. | Live Apr-05, CR 33327
Socal Instant Rebates |  | Core Team | 2/26 - 3/05 | Below the fold the offer did not perform well. | Launched 1/28, pulled down 2/2; re-launched 2/26 - 3/5
LG Cosmos Organic Search  Personalization |  | Core Team | 3/25 - 04/05 | Results prove personalization concept is solid.
Talk & Text Take Rate |  | Core Team | 3/22-04/06 | Higher priced take-rate 34.8% lift. Live as of 5/10/11. | Live 5/10, CR 33321
iPhone Accessory Bundle |  | Mulato | 04/07-04/18 | Mulato to give readout.
LG Cosmos Internal Search |  | Core Team | 4/14
Multi-Accessory Discount Tout on Prospect HP |  | Mulato | 4/18-05/02 | Overall flat but 17.5% lift in accessory conv for returning visitors. | 25% off when purchase 3 or more accessories; 20% off 2
Xoom Accessory Bundle Offer |  | Mulato | 04/18-05/02 | Large increase in CTA clicks but decrease in convs. for those who saw the offer. | Bundle includes - destop dock, display portfolio, anti-scratch protectors
$50 AAL Customer HP Tout |  | Mulato | 05/06-05/08 | Visitors more likely to click on offer but slightly negative in conversions.
[NAME] (Proof of Concept) |  | Edwards | 05/03-05/13 | Customers more likely to click on offer and more likely to convert if shown offer. | File size of Global IDs was approximately 2M.
LG Cosmos - CPO PDP Accessory Overlay Offer |  | Mulato | 05/05-05/20 | Conversion rate of 5.71%.
Accolade - CPO PDP Accessory Overlay Offer |  | Mulato | 05/05-05/20 | Conversion rate of 5.61%.
Citrus- CPO PDP Accessory Overlay Offer |  | Mulato | 05/05-05/20 | Conversion rate of 6.33%.
$50 Unleashed Unlimited Prepay Offer |  | Mulato | 05/12-05/20 | Large increase in offer clicks but decrease in convs. for those who saw the offer. | SoCal & FL visitors are presented with a $50 Unlimited Prepay offer.
DROID Charge 1-Day Bundle Sale |  | Mulato | 05/14/-05/14 | N/A
DealTV Test (Click & Save) |  | Mulato | Target 5/16 | [NAME] did not perform both in terms of click-thrus and conversions. | [NAME] and 04/12-04/21.
Streamlined Customer HP |  | Core Team | 5/23-5/30 | Streamlined version performed well - particularly form a sales perspective. | CR 34147 Impl Date 07/12
$10 Data Bundle Prospect HP Tout |  | Mulato | 5/26-6/6 | N/A
$10 Data Bundle Prospect HP Tout -  Added 3rd Experience | Stopped original test 6/6.  Added 3rd experience of $50 off select devices & started new test. | Mulato | 06/06-06/16 | Significant increase in clicks on the AAL Promotion
Re-Launch Fasincate Accessory Bundle PDP Test - updated counters | Re-launched | Mulato | 06/07-06/15 | 2.96% conversion rate for Phone first path; 3.76% for remaining paths.
Wireless Account Analysis Customer HP |  | [NAME] | 06/17-06/24 | 60% higher click-thrus vs. 4G tout; unclear of lift in WAA transactions | Push more customers from the HP into the Wireless Account Analysis transaction
Customer Targeting POC (new campaign structure & cust file) |  | Edwards | 06/24-07/05 | Customers 210% more likely to click on offer than default and 638% more likely to click &  convert than default.
One Day Thunderbolt Pricing |  | [NAME] | 6/23-6/23 | N/A - Temporary business fix until CIS could make change.
[NAME] on Payments |  | Verna | N/A | N/A - After analysis, decided not good fit for T&T. | My Verizon IT to deploy on 7/31
South Area $100 LNP [NAME] |  | [NAME] | 06/29-7/15 | conversions flat
Data Plans Prospect HP |  | Mulato | 7/07-7/17 | N/A - Temporary until CIS could change
Free Phones Campaign |  | [NAME] | 7/19-7/21 | N/A
Back to School Deals |  | Guetzlaff | 7/21-7/27 | Conv rates were virtually the same between the two experiences.
Samsung [NAME] |  | Studness | 7/26-7/27 | N/A
Northeast Area $50 Smartphone Gift Card Promo |  | [NAME] | 6/21-07/26 | Conversions flat
$50 Enhanced Add a Device Campaign |  | Core Team | 7/19-7/31 | 40% lift in conversions for splash page clicks
Emergency My Verizon Mobile Tout |  | Studness | 8/2-8/3 | N/A
Emergency Account Manager POD URL Incorrect - MV HP |  | Verna | 8/4-8/9 | N/A
Emergency - Replace 4-Day Web Sale |  | Studness | 8/15-8/15 | N/A
7/21 - 4G Market Touts |  | Core Team | 7/21-8/05 | Existing customers adopted 4G service at the same rate across all areas.
$50 Off Tablet with Smartphone Purchase | Get $50 off a Tablet when purchasing a smartphone | Studness | 8/01-8/08 | Dustin to provide results.  No T&T reporting due to HP issue.
Online Exclusives Tout on Store Locator [NAME] |  | Core Team | 8/5-8/15 | Once on our site, the tout resonated very well resulting in a 46.32% lift in conversions; however, overall there was a 3.34% drop in conversions
Back to School - Emergency request | Add end date to HP Marquee Pos #1 | Studness | 8/9-8/11 | N/A
4G USB & MiFi Sale |  | Studness | 8/12-8/19 | N/A
CPO vs Deals Campaign | Tout on left minor promo pod on personal HP. | Studness | 8/15-8/19 | N/A
AAL Promo Customer HP Marquee | Replace Marquee #3 on Customer HP | [NAME] | 8/16-8/20 | N/A
Emergency DROID Bionic Tease |  | Melendez | 8/19-8/24 | N/A
Free Phones Personal HP  - #2 Pod.  Test Click through location. | Test sending to Deals Free Phones Exposed page. Was supposed to be 25th to 9/8. | Guetzlaff | 8/25-8/25 | N/A
Free Phones Personal HP  - Marquee #2 - Test Click through location. | 50% to Deals Free Phones Exposed page. | Guetzlaff | 8/26-8/30 | 2.21% lift in conversions when the offer was shown
Free Activation Touts | Touts will be on homepage, pdp and phones list |  | 7/29-9/1 | N/A
Build Your Own Bundle Trial (Moxie) | Using [NAME], validate whether notification of package offering has an impact on conversions. |  | 8/17-8/31 | Results were flat.
8/18 - 4G Market Touts | Touts on HP, splash & coverage locator |  | 8/18-9/02 | Higher click-through than default 4G offer; little difference between Marcom 4G splash & ISO 4G Landing page.  Slightly higher conversions for new 4G markets vs. existing
Enhanced Feature Selection | Add touts for select features to features page | Core Team | 8/18-8/28 | High click-through of both Usage Controls & VZ nav touts; increased take-rate of Usage controls - VZ Nav flat
Emergency-$50 Off AAL HP Marquee | Bringing back the $50 off AAL promo | DuBois | 8/24-8/31 | N/A
VZ Navigator on PDP | Add information about VZ Navigator to PDP pages within the phone purchase and self-service sections of the website. | Gottstein | 8/26-9/2 | 7% click-through on asset; [NAME] to provide take-rate data
NFL Mobile on Homepage | Tout NFL Mobile on homepage.  [NAME] requested it end early - 9/19 | Melendez | 9/15-9/30 | N/A | Cancelled
Deals Page Marquee | Test having a marquee vs no marquee. | Melendez | 9/2-9/7 | -6.98% decrease in conversions for offer
PDP - Add to Cart Verbiage | Add additional text above the PDP to help customers understand how to add a device to cart | Guetzlaff | 9/2 – 9/16 | 5.05% increase in conversions on the offer versus the default; 10.3% lift in RPV.
PDP - Add Multi-Color Option | Move the device selector element from under the 360 degree view to above the ATC block | Guetzlaff | 9/2 – 9/16 | -23.16% lift in conversions when the offer was shown
Smartphone Landing Page Campaign | Customers who click on the CTA in targeted emails are presented with a consistent representation of the offer on the Smartphones landing page. | Edwards | 8/23-9/30 | Conversion lift of 30.97% for offer with wide margin of error since low volume/conversions.
DROID Bionic Email Overview | Both Homepage Marquees |  | 8/30-9/8 | 400% increase in email sign-ups over the
$100 Smartphone Trade-in Offer (Nat'l) | Similar to South Area offer - get $100 on qualifying LNP/trade-in transactions) | [NAME] | 9/2-9/30 | Visitors who were presented with offer on PDP were 4% more likely to purchase a Smartphone than the 10% who didn't.
$50 Smartphone/Tablet Offer | Tablet PDP touts for $50 off if purchased with Smartphone | [NAME] | 9/2-9/30 | Results flat; no way to insert Tablet into cart
Free Phones vs. [NAME] | Send 50% of traffic to the Free Phones EWP page and the rest to the Deals landing page (filtered by Free Phones). | Guetzlaff | 9/9-9/15 | Results were flat.
$100 Smartphone Trade-In Offer (Basic Phones Pages) | Similar to South Area offer - get $100 on qualifying LNP/trade-in transactions) | Melendez | 9/22-9/30 | Results were flat.
$100 Smartphone Trade-In Offer (HPs) | Similar to South Area offer - get $100 on qualifying LNP/trade-in transactions) | Melendez | 9/27-9/30 | Offer B had a -2.07% lift in conversions.  Results may not be reliable as it only ran 2+ days.
Marquee Position Changes | Change marquee position for $100 Smartphone Trade-In Offer, #3 to #4 | Melendez | 9/30-9/30 | N/A
25% Off Accessories Tout - Accessory page | Production issue with discount not being applied in shopping cart. | Mcveigh | N/A | N/A
Emergency-HPs Offer Coverup | Cover up $100 Trade In Offer | Melendez | 10/1-10/1 | N/A
[NAME] | Signup to get latest product information. | Chaudhry | 10/3-10/4 | N/A
DROID X2 Prospect HP Offer | Right minor Prospect HP Pod | Melendez | 10/4-10/6 | N/A
[NAME] |  | Chaudhry | 10/7-10/14 | N/A
PDP - See All Devices button | Add a button to "See All Devices" next to the Droid Charge PDP ATC | Guetzlaff | 10/7-10/14 | Not enough visitors/convs for accurate results.
Emergency DROID BIONIC Tout Prospect HP | Pod #3 | Melendez | 10/13-10/14 | N/A
Emergency - DROID 4-Day Web Sale | Tout on both HPs marquee #2 | Melendez | 10/14-10/14 | N/A
Wireless Workshop Touts | Customer HP pod | [NAME] | 9/30-10/14 | Default received 2,965 clicks &  offer received 3,150 clicks. Conversions flat.
Emergency Customer HP Droid Replacement | Emergency HP cover up | Melendez | 10/15-10/17 | N/A
PDP - Embedded Video Player | Swap the current 360 degree device view w/a Invodo video player | Guetzlaff | N/A | Cancelled.  Performic will be used, roll out 11/8
PDP - See All Devices button Modified Test | Change location of button to top of page | [NAME] | 10/17-10/31 | Results were flat.
Homephone Connect on PDP Pages | For 2 devices, insert PDP CTA and overlay explaining HPC.  Extended campaign to most devices and by state. | Melendez | 9/26-10/28 | Results were flat.
$20/300MG Geo-Targeted Offer | Trial a new data plan offering in portions of the NE Area.  Both HPs, Middle minor promo pod | Pagliocco | 9/23-10/31 | N/A
[NAME] | On PDP and through shopping funnel | Melendez | 10/10-10/24 | N/A
Blackberry Social Updated - New asset | Test re-started with new asset. | Melendez | 10/17-10/31 | N/A
Motorola Razr HP Email Sign-up |  | Chaudhry | 10/18-10/27 | N/A
Emergency 7-Day Websale Coverup | Cover up 4-Day sale with 7-Day sale | Melendez | 10/21-10/24 | N/A
Splash Page for $50 Off DROIDs | Show discount and % for how much customer saves on splash page | [NAME] | 10/13-11/01 | N/A
Store Locator - Razr Countdown Promo |  | Schunter/Chaudhry | 11/9-11/10 | N/A
Droid Razr Countdown HPs | Countdown number of days to the razer phone launch on both Homepages | Chaudhry | 11/4-11/10 | N/A
Emergency Free Phones HP Cover Up | Cover up 4G middle pod on prospect HP | Melendez | 11/8-11/10 | N/A
Cell Number At Top of DGF |  | Mcveigh | 11/4-11/17 | Results flat.
Lower Funnel CTA Verbiage | Change verbiage to: "Continue to Payment" and "Continue to Review" on CTAs | Mcveigh | 10/24 -11/10 | Results flat.
Prepaid Plans Banner - Free Activation | On Prepaid Plans LP | Melendez | 11/8-11/13 | Not enough traffic but very small uptick in conversions for visitors who saw offer
Show CPO Promo  on Non-CPO PDP page |  | Guetzlaff | 11/4-11/12 | Slight increase in conversions for CPOs
50% of Select Accessories | Accessory offers for 6 Devices on accessory overview &details pages | Sales
Accessory Offers through NSE Funnel |  | Sales