Spreadsheet: 0a75c45a-352c-4555-9ee5-17184c7bee72
Sheet: Sheet1

Unit/Standard Number | Sales, Distribution & Marketing Operations, General CIP 52.1801 Task Grid | Proficiency Level Achieved: (X) Indicates Competency Achieved to Industry Proficiency Level
 | Secondary Competency Task List
100 | INTERPRETING MARKETING AND BUSINESS FUNDAMENTALS
101 | Identify and explain seven functions of marketing.
102 | Identify and explain economic utilities.
103 | Identify and explain the components of the marketing mix.
104 | Explain the free enterprise system.
105 | Illustrate the relationship between business and social responsibility.
106 | Recognize multicultural markets.
107 | Develop and present a plan to form a business.
200 | SOLVING MATHEMATICAL PROBLEMS IN MARKETING
201 | Complete sales and charge sales slips.
202 | Make correct change for customer transaction.
203 | Calculate miscellaneous charges and discounts for purchases.
204 | Prepare an opening/closing cash drawer till.
205 | Process customer returns.
206 | Identify and calculate profit, markup and markdown on merchandise.
207 | Calculate prices for merchandise using pricing strategies.
208 | Calculate employee and customer discounts.
300 | EXPLORING CAREER DEVELOPMENT OPPORTUNITIES
301 | Prepare a résumé for a specific job in Marketing or Business.
302 | Prepare a letter of application for a specific job in the field of Marketing or Business.
303 | Complete a job application for a specific job in the field of Marketing or Business.
304 | Prepare for a job interview in the field of Marketing and Business.
305 | Explore & compare job/career opportunities in Marketing or Business Education.
400 | COMPUTER APPLICATIONS
401 | Prepare marketing documents using Word Processing Software.
402 | Identify the significance of customer/product database.
403 | Use desktop publishing to prepare projects.
500 | COMMUNICATIONS IN MARKETING
501 | Identify and apply effective communications to include telephone, fax, e-mail, letters, memos and newsletters.
502 | Demonstrate effective staff communication.
503 | Demonstrate ability to read and comprehend written communications.
504 | Identify a variety of written business communications utilized in the workplace.
505 | Demonstrate ability to speak effectively to customers, supervisors, vendors using proper grammar and terminology.
506 | Discuss the importance of developing networking skills.
507 | Prepare and deliver a marketing related presentation.
508 | Demonstrate positive customer relations.
509 | Identify nonverbal communications.
600 | CTSO PARTICIPATION
601 | Identify what DECA/CTSO represents.
602 | Identify which CTSOs are available to marketing students.
603 | Demonstrate appropriate business attire.
604 | Identify and demonstrate leadership qualities.
605 | Participate maturely in a CTSO meeting.
606 | Participate in a problem solving discussion at a CTSO meeting.
607 | Explain the importance of initiative and taking responsibility as an employee.
700 | MANAGING MARKETING INFORMATION
701 | Develop a product-specific project to demonstrate a market success.
702 | Identify and define methods of conducting marketing research.
800 | BUSINESS MANAGEMENT ISSUES
801 | Define the different forms of business ownership.
802 | Identify safety concerns as related to the sales and marketing industry.
803 | Explain loss prevention.
804 | Develop a business plan including a financial plan.
900 | SELLING GOODS AND SERVICES
901 | Illustrate and explain the steps of a sales presentation.
902 | Demonstrate greeting and approaching a customer.
903 | Utilize probing questions to determine customer needs.
904 | Demonstrate feature-benefit selling.
905 | Demonstrate add-on sales techniques.
906 | Close a customer sale.
907 | Demonstrate a sales presentation for a good or service.
908 | Distinguish between telemarketing, personal selling and self-service.
909 | Define various terms pertaining to selling.
910 | Handle difficult customers in a professional manner.
911 | Follow and interpret business policies to customers.
912 | Analyze methods for handling sales objections.
1000 | ADVERTISING & PROMOTING GOODS AND SERVICES
1001 | Explain the importance of promotion, advertising and how it serves consumers.
1002 | Design visual merchandising projects that utilize principles of color, line and design effectively for displays.
1003 | Explain the different types of advertising media.
1004 | Write a promotional plan for a business.
1005 | Illustrate a print advertisement.
1006 | Prepare a product development project.
1007 | Write a small business proposal.
1008 | Write advertising slogans for products.
1009 | Define promotional advertising and institutional advertising.
1010 | Identify the objectives of retail advertising.
1011 | Distinguish between sales promotion and public relations.
1012 | Identify the major elements of a printed advertisement.
1013 | Identify the major elements of a newspaper advertisement.
1014 | Design a draft layout of product and services.
1100 | CERTIFICATION PREPARATION:  PROVIDING PERSONALIZED CUSTOMER SERVICE
1101 | Describe the advantages of customer service in servicing the customer and building a loyal customer base.
1102 | Describe how data is collected to improve customer service.
1103 | Demonstrate the use of effective face-to-face communication with customers.
1104 | Identify the ways a customer service representative can develop a rapport with customers.
1105 | Demonstrate techniques to solve customer problems.
1106 | Explain the importance of putting extra effort into satisfying customers.
1107 | Explain techniques used to calm upset customers.
1108 | Explain effective techniques to overcome sales objections.
1109 | Utilize the team approach to deliver superior customer service.
1200 | PURCHASING AND DISTRIBUTION
1201 | Identify and explain the channels of distribution.
1202 | Distinguish and select channel of distribution for a product.
1203 | Describe types of inventory control.
1300 | USING OPERATIONS IN A RETAIL BUSINESS
1301 | Describe how store design relates to store image.
1302 | Explain the three C's of credit.
1303 | Describe the basic steps in receiving and inspecting merchandise.
1304 | Identify and explain a planogram.
1400 | MERCHANDISING
1401 | Identify the difference between national and private brands.
1402 | Discuss concept of economic goods and services.
1403 | Discuss concept of economic resources and activities.
1404 | Identify and discuss the supply and demand factors in pricing.
1405 | Identify business ethics.
1406 | Identify the purpose and importance of purchasing procedures.