The Take A Punt Group
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We The Take A Punt Group will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 The Take A Punt Group recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- Discounts
- UK Wounded, Injured And Sick
We also pledge the following:

Theme 2: Communications, Engagement and Outreach Provide and/or promote training, such as e-learning, for staff on the Armed Forces Community. Promote the Armed Forces Covenant, the Defence Employer Recognition Scheme and your support for the Armed Forces Community to your staff, customers/service users, supply chains and the wider public. Support or promote Armed Forces events, including Armed Forces Day/Week, the Poppy Appeal and Remembrance activities. Use the Covenant and Employer Recognition Scheme logos in your communications and marketing. Create a dedicated Armed Forces page on your website. Establish an internal Armed Forces Network within your organisation, to enable staff members with an Armed Forces connection to meet and support one another and provide feedback to you as an organisation. Appoint an Armed Forces Champion within your organisation to act as a focal point for organising and promoting support for the Armed Forces Community. Engage with and support local Armed Forces charities by supporting their fundraising activities. Signpost members of the Armed Forces Community to available support, from Cobseo, the Veterans Gateway and statutory services. Run, facilitate or promote support networks (such as coffee mornings, breakfast clubs) for veterans and other members of the Armed Forces Community. Engage with local Armed Forces presence local Army units, reservist units, RAF stations and/or naval bases. Develop relationships and work collaboratively with other organisations supporting the Covenant and the Armed Forces Community in our localities/regions Theme 3: Commercial Offer and/or promote commercial discounts for members of the Armed Forces Community via: The Take A Punt Group membership. The Raindance Film Festival & Academy. The Purchasing Club. Any additional/future Take A Punt Group member companies. Ensure the Armed Forces Community has fair access to TAP Group services and is not put at a disadvantage as a result of their service . Theme 4: Health and Healthcare Promote awareness-raising schemes, such as veteran-friendly accreditation for GP practices and the Veterans Covenant Healthcare Alliance. Ensure available dedicated healthcare services for members of the Armed Forces Community, such as Op COURAGE in England, are signposted and promoted. Offer concessionary access to TAP Group leisure centre member organisations and sports facilities for members of the Armed Forces Community. Theme 5: Housing Promote awareness of housing and homelessness services among the Armed Forces Community. Theme 6: Education Promote and/or use resources such as the Service Children Progression Alliances Thriving Lives Toolkit. [For schools with Service children among their pupils] Develop a clear strategy for the effective use of any dedicated funding (for example the Service Pupil Premium in England) in support of Service pupils. Support and promote the wellbeing of Service children, recognising the particular experiences and challenges they may face. Promote, signpost and hold training, courses and further/higher education opportunities for Service leavers, ex-Service personnel and their families. Theme 7: Civic Responsibilities Organise, facilitate, promote and/or take part in remembrance and other ceremonial activities.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.