NEL4Heroes
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We NEL4Heroes will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 NEL4Heroes recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- Armed Forces Charities
We also pledge the following:

Promoting the Armed Forces: representing those who are serving, are transitioning from the Service, or have served, and their families, at appropriate events where we can help to inform attendees/delegates of the importance, and benefits, of supporting the Armed Forces Community. Employment support to members of the Armed Forces Community: by signposting those who are transitioning from the Service, or have left the Service and seeking employment, in collaboration with Career Transition Partnerships, and other national and local charities. Communications, engagement and outreach: Providing opportunities for the Armed Forces Community to engage with each other, with other local charities and organisations, for the betterment of their wellbeing, by sharing information of upcoming events through social media, emails and flyers. We will also work with other local charities to contribute to the North East Lincolnshire community, thus providing a sense of achievement and purpose. Health: Engaging with the appropriate organisations, particularly medical centres and health hubs, as well as other charitable organisations who can offer support to the Armed Forces Com-munity and their families to provide physical and mental wellbeing services for their betterment. Provide a first point of contact to listen to their needs, to decipher their requirements and refer them to the appropriate agency. Be the friend they need to listen to them, and to be able to signpost them to local professional services by qualified mental health first aiders. Housing: Working with the North East Lincolnshire Council and other agencies to identify and se-cure accommodation for those within the Armed Forces Community in direct need of support to when seeking housing. Civic responsibilities: To manage, locate and coordinate opportunities for those within the Armed Forces Community who want to contribute to civic events, activities and anything that contributes to the betterment of the community.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.