Kaizen Mindset CIC
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Kaizen Mindset CIC will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Kaizen Mindset CIC recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- Discounts
We also pledge the following:

Promoting the Armed Forces: As an Armed Forces Veteran myself, Kaizen Wirral Mindset CIC has strong insight towards supporting our serving and Veteran communities respectively, Kaizen has its own Esprit de corps, a feeling of loyalty and pride that is shared by all members and has built a resilient Kaizen Veteran community, providing a platform where Veterans can communicate with each other, like only Veterans can, Kaizen promotes strong Moral Virtues of both Kaizen & the wider Armed Forces community, virtues such as Honesty Integrity Loyalty Mercy Justice Courage Politeness Sincerity. Employment support to members of the Armed Forces Community: Kaizen Wirral Mindset CIC offer holistic physical, mental health, life skills, wellness & wellbeing coaching packages, that will aid resettlement into the greater civilian arena, Kaizen has close links to a number of serving Armed Forces Personnel, as well as a large Veteran community, Kaizen currently do not directly employ any service leavers, however we are in the early stages at assessing Armed Forces Veterans as sub-contractors to the delivery of the Kaizen concept. Communications, engagement and outreach: Kaizen Wirral Mindset CIC have opened up a number of communications amongst similar, Armed Forces supporting organisations like, The Veterans mess, The Wirral joint services club, we have raised and donated over £1000 to other Veteran Charities and continue to offer engagement, Kaizen has established an internal Armed Forces community, and we are now actively seeking external partnerships with Veterans Launchpad and outreach services to Speak House, we are looking forward to also developing a relationship with Tom Harrison House, offering the Kaizen concept coaching packages to lesser fortunate Armed Forces Veterans. We have recently secured a funding package thanks to the National Lottery Community Fund to provide a bespoke platform for Armed Forces Veterans to attend Physical, Mental Health & Wellness training sessions at the Kaizen HQ, we are hopeful of securing further funding during 2024 to expand our offering to 121 Coaching services via the Veterans Association and The Armed Forces Covenant Fund Trust. Commercial: Kaizen Wirral Mindset CIC will Offer and/or promote subsidised discounts for members of the Armed Forces Community. Offer subsidised Coaching for various Psychotherapy, Physical, Mental Health & Wellness Modalities to our Armed Forces Community. Ensure the Armed Forces Community has fair access to our services and is not put at a disadvantage by their service. Health Kaizen Wirral Mindset CIC are actively engaged in a referral scheme with 9 Wirral based GP practises in line with Op Courage. Kaizen actively promotes all thing both Physical & Mental Health via the Kaizen concept of getting 1% better every day. Kaizen also has a financially subsidised, Armed Forces Physical, Mental Health & Wellness, coaching pro-gram for GP referral. Housing: Kaizen Wirral Mindset CIC will Promote awareness of housing and homelessness services among the Armed Forces Community, using contacts at Veterans Launchpad. Education: Kaizen Wirral Mindset CIC offer education information across the 16 pillars of the Routes to Wellness and the Dimensions of Wellbeing. Exercise Nutrition & Hydration Sleep Talking therapies Nature Education Mindfulness Giving back Physical Emotional Social Environmental Intellectual Spiritual Financial Occupational. Social media is used daily for educational and promotional materials. Civic responsibilities: Kaizen Wirral Mindset CIC will continue to organise, facilitate, promote and/or take part in remembrance and other ceremonial activities. A future Civic outreach program called Kaizen in the community, is currently in the early stages of development, to enable Kaizen Armed Forces Veterans to aid and assist the elderly community in the immediate vicinity of the Kaizen HQ.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.