Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE) .............................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SG). WORKING STATUS (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
QZ10 (SH). HOUSEHOLD STATUS (SINGLE CODE)..............................................................................................................................................................................................................................................................................................................................................27
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................31
Base : All respondents
SI (SK). Household size...............................................................................................................................................................................................................................................................................................................................................................................................33
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................35
Base : All respondents
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)...........................................................................................................................................................................................................................................................................................................................38
Base : All respondents in Wales
SL (SN). What is you preferred language? (SINGLE CODE)......................................................................................................................................................................................................................................................................................................................................40
Base : All respondents in Wales
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE).........................................................................................................................................................................................................42
Base : All respondents
QB2. SHOWCARD And do you personally use...? (MULTI CODE)............................................................................................................................................................................................................................................................................................................................48
Base : All respondents
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE) ...................................................................................................................................................................................................................54
Base : Those who have access to a games console at home
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE) .................................................................................................................................................................................................................................................................59
Base : Those who have access to a games console at home

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G or 4G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi connection? ..............67
Base : Those who personally use an e-reader/ digital book reader
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................69
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE) ..................................................................................................................................................................................................73
Base : Those with a landline phone at home
QC3 (QC10). Thinking of when you use your landline, which one of these uses is the most important to you? (SINGLE CODE)...........................................................................................................................................................................................................................75
Base : Those who use their landline for internet access and to make or receive calls
QC4 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)...............................................................................................................77
Base : Those with a landline phone at home that can used to make and receive calls
QC5 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................79
Base : All respondents
QC6 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................82
Base : All respondents
QC7 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................84
Base : Those with a landline phone at home
QC8A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)...................................................................................................89
Base : Those with a landline phone at home
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................93
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................96
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ......................................................................................................................................................................................................................................................................................................100
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.............................................................................................................................................................................................................................................................................................................106
Base : Those who personally use a mobile phone
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)...........................................................................................................................................................................108
Base : Those with a smartphone
QD6 (QD41). Do you have a 4G service? This is a service that enables faster mobile internet access..................................................................................................................................................................................................................................................................112
Base : Those with a smartphone
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................................114
Base : Those without a smartphone
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .....................................................................................................................................................................................................................118
Base : Those who personally use a mobile phone
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).......................................................................................................................................................................120
Base : Those who use a postpay/ contract mobile phone
QD10 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES - Which of these best
describes your contract? (SINGLE CODE)................................................................................................................................................................................................................................................................................................................................................................122
Base : Those who got a handset and contract when they signed up for their current mobile contract

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QD11 (QD32). SHOWCARD Which of these best describes your current situation, now that your minimum contract period for your mobile phone service and handset has ended? (SINGLE CODE)..........................................................................................................126
Base : Those who got a handset and contract when they signed up for their current mobile contract and are now out of their minimum contract period
QD12 (QD33). What type of SIM-only deal are you on? (SINGLE CODE)...............................................................................................................................................................................................................................................................................................................128
Base : Those now on a SIM-only tariff now that their minimum contract period has ended
QD13 (QD34). SHOWCARD Which of these best describes where you got your mobile phone handset from? (SINGLE CODE) ........................................................................................................................................................................................................................130
Base : Those who use a prepay/ Pay As You Go phone or took a SIM-only tariff
QD14A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).............................................................................................................................................................................................................134
Base : Those who personally use a mobile phone
QD14B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ......................................................................................................................................................................................................................................138
Base : Those who personally use a mobile phone
QD14C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE).........................................................................................................................................................................................................142
Base : Those with a smartphone
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)....................................................................................................................................................................146
Base : Those who personally use a mobile phone
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ...........................................................................................................................................................................................................................162
Base : Those who personally use a mobile phone
QD17 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)................................................................................................................................................................................................................................179
Base : Those who use their mobile phone to access the internet
QD18 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE) ................................................................................................................................................................................................183
Base : Those who use their mobile phone to access the internet
QD19 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE).........................................................................................................................................................................................187
Base : Those who use their mobile phone to access the internet outside the home
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) ..................................................................................................................................................................................................................191
Base : Those with a smartphone
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)................................................................................................................................................................................197
Base : Those with a smartphone
QD22A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE) ....................203
Base : Those who personally use a mobile phone
QD22J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).....................................................207
Base : Those who personally use a mobile phone
QD23K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or 4G). (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................211
Base : Those with a smartphone
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)...................................................................................................................................................................................................................................................................215
Base : All respondents
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE) ...............................................................................................................................................................................................................................................................................219
Base : Those with any tablet computers in the household
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)..................................................................................................................................................................................................................................................................................221
Base : Those with any tablet computers in the household

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)......................................................................223
Base : Those who personally use a tablet computer
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)..........................................................................................225
Base : Those who use a 3G or 4G enabled tablet computer
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)........................................................................................................................................227
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)....................................................................................................................................................................................229
Base : Those without a tablet computer in the household
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)...................................................................................................................................233
Base : All respondents
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)....................................................................................................................................................................................................................235
Base : All respondents
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)........................................................................................................................................................................................................239
Base : Those who use the internet at home or elsewhere
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)..................................................................................................................................................................................................243
Base : Those who use the internet at home or elsewhere
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)...................................................................................................................................................................................................................247
Base : Those with access to the internet at home
QE13 (QE48). Do you pay line rental as part of, or in addition to, your fixed broadband charges?.........................................................................................................................................................................................................................................................................255
Base : Those with fixed broadband at home
QE14 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 257
Base : Those in a household with mobile broadband
QE15 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED..............................................................................................................................................................................................................................................259
Base : Those who use mobile broadband to access the internet
QE16 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)..................................................................................................................................................................................................263
Base : Those who use mobile broadband to access the internet
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ............................................................................................................................................................................................267
Base : Those who use mobile broadband to access the internet outside the home
QE18 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to? ........................................................................................................................................................270
Base : Those with fixed broadband at home where there is more than one person in household
QE19 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to? .....................................................................................................................................................272
Base : Those with mobile broadband at home where there is more than one person in household
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ..........................................................................................................................................................................................................274
Base : Those with access to the internet at home
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE) .........................................................................................................................................................................................................................................................................280
Base : Those who use the internet at home or elsewhere
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)..............................................................................................................................................................................................................299
Base : Those who use the internet at home or elsewhere

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE).........................................................................................................................................................319
Base : Those in a household with fixed broadband
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)...........................................................................................................................................................................................................................325
Base : Those in a household with fixed broadband
QE25 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)...................................................................................................................................................................................................................................331
Base : Those who use broadband to connect to the internet at home
QE26A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE).........................................333
Base : Those in a household with mobile broadband
QE26B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE) ...................337
Base : Those in a household with mobile broadband
QE26C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)......................................341
Base : Those in a household with mobile broadband
QE27 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................345
Base : Those in a household with fixed broadband
QE28A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)...............................................349
Base : Those in a household with fixed broadband
QE28B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE).........................353
Base : Those in a household with fixed broadband
QE28C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)............................................357
Base : Those in a household with fixed broadband
QE29 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)...............................................................................................................................361
Base : Those in a household with fixed broadband
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE) ............................................................................................................................................................................363
Base : Those using a wireless internet connection at home
QE31 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................369
Base : Those without internet access at home
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED...........................................................................................................................................................................................................................373
Base : Those unlikely to get internet access at home in the next 12 months
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED..........................................................................................................................................................................................381
Base : Those unlikely to get internet access at home in the next 12 months
QE34 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE) ..........................................................................................................................................................................................................................387
Base : All respondents in Scotland and Wales
QE35 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)........................................................389
Base : All respondents
QE36 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE) ...............................................................................................................................................................................391
Base : All respondents
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)....................................................................................................................................................................................................................393
Base : Those who have ever used internet voice services at home

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)...........................................................................................................................................................................................................397
Base : Those who have ever used internet voice services at home
QE39 (QE34). Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones, or any equipment or software you needed to purchase solely to be able to make calls using the internet. (SINGLE CODE)
....................................................................................................................................................................................................................................................................................................................................................................................................................................401
Base : Those who have ever used internet voice services at home
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE) .................................................................................................................................403
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................411
Base : All respondents
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED..........................................................................................................................................................................................417
Base : Those without a TV in the household
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................421
Base : Those with a TV in the household
QH4 (QH54). Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................423
Base : Those whose main TV set is an HDTV or HD-ready
QH5 (QH70). You mentioned that you have an HD ready TV or HD TV service. Is the MAIN TV in your household an Ultra High Definition (known as UHD) TV set or UHD ready - also known as 4K? (SINGLE CODE)..........................................................................425
Base : Those whose main TV set is an HDTV or HD-ready
QH6 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)......................................................................................................................................................................................................................................................427
Base : Those with Satellite TV
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE).....................................................................................................................................................................................................................430
Base : Those with paid for Sky Satellite TV
QH8 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE) ......................................................................................................................................................................................................................436
Base : Those with Cable TV
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service? ..................................................................................................................................................................................................................................................438
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
QH10A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................442
Base : Those with Sky Satellite TV
QH10B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)..................................................................................................................................................................................................................................................................................................444
Base : Those with Virgin Media (Cable TV)
QH10C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................446
Base : Those with Freesat
QH10D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................448
Base : Those with Freeview
QH10E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................450
Base : Those with BT TV or TalkTalk TV
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................452
Base : Those who own a DVR
QH12 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE).............................................................................................................................................................456
Base : Those with a TV in the household

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QH13 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)......................................................................................................................................................460
Base : Those with a TV in the household
QH14 (QH62). Are any of your TV sets 'Smart TVs'? These are newer types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF NECESSARY - It's a
TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV. ...............................................................................464
Base : Those with a TV in the household
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your 'Smart TV' set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games console or computer.
(MULTI CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................466
Base : Those with a 'Smart TV' in the household
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have you personally
ever used? (MULTI CODE)........................................................................................................................................................................................................................................................................................................................................................................................472
Base : Those who use the internet at home or elsewhere
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)..................................................................................................................................................................................................................................................................................478
Base : Those who use the internet at home or elsewhere
QH18A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE).........................................................................................................................................................................................................................................................484
Base : All respondents in Northern Ireland with a TV in the household
QH18B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE).........................................................................................................................................................................................................................................................486
Base : All respondents in Northern Ireland with a TV in the household
QH18C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)...........................................................................................................................................................................................................................................................488
Base : All respondents in Northern Ireland with a TV in the household
QH18D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE) ..........................................................................................................................................................................................................................................................492
Base : All respondents in Northern Ireland with a TV in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................494
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................498
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................502
Base : All respondents
QG2 (QG3A). SHOWCARD Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI CODE).................................................................................................................................................................................504
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................508
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................514
Base : All respondents
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM receiver - either at home, in the car or on portable radio. (SINGLE CODE)............................................................................................................................................518
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)...............................................................................................................................................521
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE).............................................................................................................................................................................................................................................524
Base : Those who listen to radio

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE).............................................................................................................................................................................................................................527
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)................................................................................................................................................................................................................529
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE) .............................................................................................................................................................................................................................................532
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE) .........................................................................................................................................................................................................................................535
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)..........................................................................................................................................................................................................................................538
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)..........................................................................................................................................................................................................................................541
Base : Those who listen to radio
SUMMARY - EVER USE DIGITAL RADIO................................................................................................................................................................................................................................................................................................................................................................543
Base : Those who listen to radio
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)................................................................................................................................................................................................................................................545
Base : Those who listen to radio via a mobile phone
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)................................................................................................................................................................................................................................547
Base : All respondents
QP5 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................549
Base : All respondents
QP5 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................551
Base : Those who listen to radio
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................553
Base : Those do not have any DAB sets at home
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................557
Base : Those who listen to radio but do not have any DAB sets at home
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED....................................................................................................................................................................................................................................................561
Base : Those unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................567
Base : All respondents
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)...............................................................................................................................................................................................................................................................................569
Base : All respondents
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................571
Base : All respondents
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................582
Base : All respondents
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................588
Base : Those with poor vision, partial sight or blindness

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................592
Base : Those with poor hearing, partial hearing or deafness
QZ8 (SGA). Do you ever work from home? (SINGLE CODE) ..................................................................................................................................................................................................................................................................................................................................596
Base : Those working full or part time
QZ9 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE) .....................................................................................................................................................................................................................................................598
Base : Those who ever work from home
QZ11 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .......................................................................................................................................................................600
Base : All respondents
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).......................................................................................................................................................................602
Base : All respondents
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?...................................................................................................................................................................................606
Base : All respondents in Northern Ireland

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
England
2236
1089
1147
309
391
765
771
250
213
311
509
613
604
479
539
2236
-
-
-
84%
84%
83%
85%
83%
84%
83%
79%
82%
87%
87%
86%
84%
82%
82%
100%
-%
-%
-%
g
gh
n
pqr
49%
51%
14%
17%
34%
34%
11%
10%
14%
23%
27%
27%
21%
24%
100%
-%
-%
-%
Scotland
233
112
121
29
40
81
83
38
27
25
46
54
65
53
62
-
233
-
-
9%
9%
9%
8%
9%
9%
9%
12%
10%
7%
8%
8%
9%
9%
9%
-%
100%
-%
-%
ij
oqr
48%
52%
12%
17%
35%
36%
16%
12%
11%
20%
23%
28%
23%
27%
-%
100%
-%
-%
Wales
132
64
68
15
25
44
49
20
15
13
23
30
33
31
38
-
-
132
-
5%
5%
5%
4%
5%
5%
5%
6%
6%
4%
4%
4%
5%
5%
6%
-%
-%
100%
-%
opr
49%
51%
11%
19%
33%
37%
15%
11%
10%
18%
22%
25%
24%
28%
-%
-%
100%
-%
Northern Ireland
74
36
38
11
13
26
24
9
6
9
5
16
18
18
22
-
-
-
74
3%
3%
3%
3%
3%
3%
3%
3%
2%
3%
1%
2%
2%
3%
3%
-%
-%
-%
100%
j
opq
48%
52%
15%
18%
35%
32%
12%
8%
12%
7%
22%
24%
24%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
England
2236
338
359
227
189
237
245
226
114
302
1972
264
1304
922
1229
1007
84%
100%
100%
100%
100%
100%
100%
100%
100%
100%
85%
73%
84%
83%
85%
82%
k
o
15%
16%
10%
8%
11%
11%
10%
5%
13%
88%
12%
58%
41%
55%
45%
Scotland
233
-
-
-
-
-
-
-
-
-
194
39
133
100
104
129
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
9%
9%
7%
11%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
57%
43%
44%
56%
Wales
132
-
-
-
-
-
-
-
-
-
103
29
74
58
77
55
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
5%
4%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
58%
42%
Northern Ireland
74
-
-
-
-
-
-
-
-
-
46
27
41
32
34
40
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
2%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
55%
44%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
North East
114
53
60
15
23
34
41
23
10
14
14
18
32
23
42
114
-
-
-
4%
4%
4%
4%
5%
4%
4%
7%
4%
4%
2%
2%
4%
4%
6%
5%
-%
-%
-%
j
k
pqr
47%
53%
13%
20%
30%
36%
20%
9%
12%
12%
16%
28%
20%
37%
100%
-%
-%
-%
North West
302
151
151
41
42
107
112
41
27
64
65
79
85
54
84
302
-
-
-
11%
12%
11%
11%
9%
12%
12%
13%
11%
18%
11%
11%
12%
9%
13%
13%
-%
-%
-%
hj
pqr
50%
50%
14%
14%
35%
37%
13%
9%
21%
22%
26%
28%
18%
28%
100%
-%
-%
-%
Yorkshire
226
105
121
38
30
66
92
43
29
44
46
59
47
56
65
226
-
-
-
8%
8%
9%
11%
6%
7%
10%
13%
11%
12%
8%
8%
6%
10%
10%
10%
-%
-%
-%
d
de
j
j
l
l
pqr
47%
53%
17%
13%
29%
41%
19%
13%
19%
20%
26%
21%
25%
29%
100%
-%
-%
-%
East Midlands
189
91
97
24
32
57
76
29
16
25
37
46
49
44
50
189
-
-
-
7%
7%
7%
7%
7%
6%
8%
9%
6%
7%
6%
6%
7%
8%
8%
8%
-%
-%
-%
pqr
48%
52%
13%
17%
30%
40%
15%
8%
13%
19%
24%
26%
23%
26%
100%
-%
-%
-%
West Midlands
237
113
124
39
40
77
81
20
15
13
16
56
65
54
63
237
-
-
-
9%
9%
9%
11%
9%
8%
9%
6%
6%
4%
3%
8%
9%
9%
9%
11%
-%
-%
-%
j
j
pqr
48%
52%
16%
17%
33%
34%
8%
6%
6%
7%
24%
27%
23%
26%
100%
-%
-%
-%
East of England
245
112
132
26
51
81
88
35
28
47
65
72
62
52
59
245
-
-
-
9%
9%
10%
7%
11%
9%
9%
11%
11%
13%
11%
10%
9%
9%
9%
11%
-%
-%
-%
pqr
46%
54%
10%
21%
33%
36%
14%
11%
19%
27%
29%
25%
21%
24%
100%
-%
-%
-%
London
338
171
167
54
92
140
52
12
37
43
104
112
111
52
64
338
-
-
-
13%
13%
12%
15%
20%
15%
6%
4%
14%
12%
18%
16%
15%
9%
10%
15%
-%
-%
-%
f
f
f
g
g
gi
mn
mn
pqr
51%
49%
16%
27%
41%
15%
3%
11%
13%
31%
33%
33%
15%
19%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
South East
359
182
177
46
49
127
137
27
34
37
97
114
94
85
65
359
-
-
-
13%
14%
13%
13%
10%
14%
15%
8%
13%
10%
17%
16%
13%
15%
10%
16%
-%
-%
-%
d
gi
n
n
pqr
51%
49%
13%
14%
35%
38%
7%
9%
10%
27%
32%
26%
24%
18%
100%
-%
-%
-%
South West
227
110
117
26
32
77
92
22
17
24
65
58
61
59
49
227
-
-
-
8%
8%
8%
7%
7%
8%
10%
7%
7%
7%
11%
8%
8%
10%
7%
10%
-%
-%
-%
ghi
pqr
49%
51%
11%
14%
34%
41%
10%
8%
11%
28%
25%
27%
26%
21%
100%
-%
-%
-%
Wales
132
64
68
15
25
44
49
20
15
13
23
30
33
31
38
-
-
132
-
5%
5%
5%
4%
5%
5%
5%
6%
6%
4%
4%
4%
5%
5%
6%
-%
-%
100%
-%
opr
49%
51%
11%
19%
33%
37%
15%
11%
10%
18%
22%
25%
24%
28%
-%
-%
100%
-%
Scotland
233
112
121
29
40
81
83
38
27
25
46
54
65
53
62
-
233
-
-
9%
9%
9%
8%
9%
9%
9%
12%
10%
7%
8%
8%
9%
9%
9%
-%
100%
-%
-%
ij
oqr
48%
52%
12%
17%
35%
36%
16%
12%
11%
20%
23%
28%
23%
27%
-%
100%
-%
-%
Northern Ireland
74
36
38
11
13
26
24
9
6
9
5
16
18
18
22
-
-
-
74
3%
3%
3%
3%
3%
3%
3%
3%
2%
3%
1%
2%
2%
3%
3%
-%
-%
-%
100%
j
opq
48%
52%
15%
18%
35%
32%
12%
8%
12%
7%
22%
24%
24%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
North East
114
-
-
-
-
-
-
-
114
-
106
8
58
55
57
57
4%
-%
-%
-%
-%
-%
-%
-%
100%
-%
5%
2%
4%
5%
4%
5%
abcdefgi
k
-%
-%
-%
-%
-%
-%
-%
100%
-%
93%
7%
51%
48%
50%
50%
North West
302
-
-
-
-
-
-
-
-
302
282
20
171
130
166
136
11%
-%
-%
-%
-%
-%
-%
-%
-%
100%
12%
6%
11%
12%
11%
11%
abcdefgh
k
-%
-%
-%
-%
-%
-%
-%
-%
100%
93%
7%
57%
43%
55%
45%
Yorkshire
226
-
-
-
-
-
-
226
-
-
200
26
119
106
115
111
8%
-%
-%
-%
-%
-%
-%
100%
-%
-%
9%
7%
8%
10%
8%
9%
abcdefhi
-%
-%
-%
-%
-%
-%
100%
-%
-%
89%
11%
53%
47%
51%
49%
East Midlands
189
-
-
-
189
-
-
-
-
-
157
31
100
88
133
55
7%
-%
-%
-%
100%
-%
-%
-%
-%
-%
7%
9%
6%
8%
9%
4%
abcefghi
o
-%
-%
-%
100%
-%
-%
-%
-%
-%
83%
17%
53%
47%
71%
29%
West Midlands
237
-
-
-
-
237
-
-
-
-
210
27
136
100
124
113
9%
-%
-%
-%
-%
100%
-%
-%
-%
-%
9%
7%
9%
9%
9%
9%
abcdfghi
-%
-%
-%
-%
100%
-%
-%
-%
-%
89%
11%
57%
42%
52%
48%
East of England
245
-
-
-
-
-
245
-
-
-
198
47
140
104
153
91
9%
-%
-%
-%
-%
-%
100%
-%
-%
-%
9%
13%
9%
9%
11%
7%
abcdeghi
j
o
-%
-%
-%
-%
-%
100%
-%
-%
-%
81%
19%
57%
42%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
London
338
338
-
-
-
-
-
-
-
-
338
-
256
83
74
265
13%
100%
-%
-%
-%
-%
-%
-%
-%
-%
15%
-%
16%
7%
5%
21%
bcdefghi
k
m
n
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
76%
24%
22%
78%
South East
359
-
359
-
-
-
-
-
-
-
308
51
195
163
250
109
13%
-%
100%
-%
-%
-%
-%
-%
-%
-%
13%
14%
13%
15%
17%
9%
acdefghi
o
-%
100%
-%
-%
-%
-%
-%
-%
-%
86%
14%
54%
45%
70%
30%
South West
227
-
-
227
-
-
-
-
-
-
173
54
130
95
157
70
8%
-%
-%
100%
-%
-%
-%
-%
-%
-%
7%
15%
8%
9%
11%
6%
abdefghi
j
o
-%
-%
100%
-%
-%
-%
-%
-%
-%
76%
24%
57%
42%
69%
31%
Wales
132
-
-
-
-
-
-
-
-
-
103
29
74
58
77
55
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
5%
4%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
58%
42%
Scotland
233
-
-
-
-
-
-
-
-
-
194
39
133
100
104
129
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
9%
9%
7%
11%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
57%
43%
44%
56%
Northern Ireland
74
-
-
-
-
-
-
-
-
-
46
27
41
32
34
40
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
2%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
55%
44%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Urban
2315
1128
1188
334
419
792
771
281
227
310
504
590
645
483
597
1972
194
103
46
87%
87%
86%
92%
89%
86%
83%
88%
87%
87%
86%
83%
90%
83%
90%
88%
83%
78%
63%
ef
f
km
km
pqr
r
r
49%
51%
14%
18%
34%
33%
12%
10%
13%
22%
25%
28%
21%
26%
85%
8%
4%
2%
Rural
360
173
187
31
50
124
156
37
33
48
79
122
75
97
64
264
39
29
27
13%
13%
14%
8%
11%
14%
17%
12%
13%
13%
14%
17%
10%
17%
10%
12%
17%
22%
37%
c
cd
ln
ln
o
o
opq
48%
52%
9%
14%
34%
43%
10%
9%
13%
22%
34%
21%
27%
18%
73%
11%
8%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Urban
2315
338
308
173
157
210
198
200
106
282
2315
-
1349
956
1128
1187
87%
100%
86%
76%
83%
89%
81%
89%
93%
93%
100%
-%
87%
86%
78%
96%
bcdefghi
c
c
cf
cf
bcdf
bcdf
k
n
15%
13%
7%
7%
9%
9%
9%
5%
12%
100%
-%
58%
41%
49%
51%
Rural
360
-
51
54
31
27
47
26
8
20
-
360
202
157
315
45
13%
-%
14%
24%
17%
11%
19%
11%
7%
7%
-%
100%
13%
14%
22%
4%
ahi
abdeghi
ahi
a
aeghi
a
a
a
j
o
-%
14%
15%
9%
7%
13%
7%
2%
6%
-%
100%
56%
44%
88%
12%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TELEWEST
426
211
214
56
75
155
140
37
47
53
96
97
118
106
104
343
82
-
-
16%
16%
16%
15%
16%
17%
15%
12%
18%
15%
16%
14%
16%
18%
16%
15%
35%
-%
-%
g
k
qr
oqr
50%
50%
13%
18%
36%
33%
9%
11%
13%
22%
23%
28%
25%
24%
81%
19%
-%
-%
NTL
929
460
470
141
169
316
303
119
76
136
214
257
255
176
241
862
15
34
18
35%
35%
34%
39%
36%
35%
33%
37%
29%
38%
37%
36%
35%
30%
36%
39%
7%
26%
25%
f
h
h
h
m
m
pqr
p
p
49%
51%
15%
18%
34%
33%
13%
8%
15%
23%
28%
27%
19%
26%
93%
2%
4%
2%
NEITHER
1320
629
690
167
225
444
484
161
137
169
273
357
347
298
316
1031
135
98
55
49%
48%
50%
46%
48%
49%
52%
51%
53%
47%
47%
50%
48%
51%
48%
46%
58%
74%
75%
c
o
op
op
48%
52%
13%
17%
34%
37%
12%
10%
13%
21%
27%
26%
23%
24%
78%
10%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
TELEWEST
426
82
-
48
-
107
1
47
9
50
425
1
251
173
177
249
16%
24%
-%
21%
-%
45%
*%
21%
8%
16%
18%
*%
16%
16%
12%
20%
bdfhi
bdfh
abcdfghi
bdfh
bdf
bdfh
k
n
19%
-%
11%
-%
25%
*%
11%
2%
12%
100%
*%
59%
41%
41%
59%
NTL
929
173
208
18
98
21
120
50
53
122
897
32
547
378
438
491
35%
51%
58%
8%
52%
9%
49%
22%
47%
40%
39%
9%
35%
34%
30%
40%
cegi
ceghi
cegi
ceg
ce
ceg
ceg
k
n
19%
22%
2%
10%
2%
13%
5%
6%
13%
97%
3%
59%
41%
47%
53%
NEITHER
1320
84
151
160
91
110
124
129
52
131
993
326
753
563
829
491
49%
25%
42%
71%
48%
46%
51%
57%
45%
43%
43%
91%
49%
51%
57%
40%
a
abdefghi
a
a
a
abehi
a
a
j
o
6%
11%
12%
7%
8%
9%
10%
4%
10%
75%
25%
57%
43%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Low
1443
697
747
155
221
514
554
125
108
187
370
488
391
314
250
1229
104
77
34
54%
54%
54%
42%
47%
56%
60%
40%
42%
52%
63%
69%
54%
54%
38%
55%
44%
58%
45%
cd
cd
gh
ghi
lmn
n
n
pr
pr
48%
52%
11%
15%
36%
38%
9%
8%
13%
26%
34%
27%
22%
17%
85%
7%
5%
2%
Medium
1093
536
557
187
219
350
338
162
120
153
195
205
293
243
351
889
117
51
37
41%
41%
41%
51%
47%
38%
36%
51%
46%
43%
33%
29%
41%
42%
53%
40%
50%
38%
50%
ef
ef
ij
j
j
k
k
klm
oq
oq
49%
51%
17%
20%
32%
31%
15%
11%
14%
18%
19%
27%
22%
32%
81%
11%
5%
3%
High
139
68
71
23
29
52
35
30
32
18
19
19
36
24
60
118
13
4
4
5%
5%
5%
6%
6%
6%
4%
9%
12%
5%
3%
3%
5%
4%
9%
5%
5%
3%
5%
f
f
ij
ij
k
klm
49%
51%
17%
21%
37%
25%
21%
23%
13%
14%
14%
26%
17%
43%
85%
9%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Low
1443
74
250
157
133
124
153
115
57
166
1128
315
853
585
1443
-
54%
22%
70%
69%
71%
52%
63%
51%
50%
55%
49%
88%
55%
53%
100%
-%
aeghi
aeghi
aeghi
a
aegh
a
a
a
j
o
5%
17%
11%
9%
9%
11%
8%
4%
11%
78%
22%
59%
41%
100%
-%
Medium
1093
200
109
70
47
103
91
95
51
121
1048
45
615
474
-
1093
41%
59%
30%
31%
25%
43%
37%
42%
45%
40%
45%
12%
40%
43%
-%
89%
bcdefghi
bcd
d
bcd
bcd
bcd
k
n
18%
10%
6%
4%
9%
8%
9%
5%
11%
96%
4%
56%
43%
-%
100%
High
139
64
-
-
8
11
-
16
5
15
139
-
84
55
-
139
5%
19%
-%
-%
4%
4%
-%
7%
5%
5%
6%
-%
5%
5%
-%
11%
bcdefghi
bcf
bcf
bcf
bcf
bcf
k
n
46%
-%
-%
6%
8%
-%
11%
4%
11%
100%
-%
60%
39%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Male
1301
1301
-
178
199
427
496
133
117
184
291
363
334
318
285
1089
112
64
36
49%
100%
-%
49%
42%
47%
53%
42%
45%
51%
50%
51%
46%
55%
43%
49%
48%
49%
48%
b
de
g
g
n
ln
100%
-%
14%
15%
33%
38%
10%
9%
14%
22%
28%
26%
24%
22%
84%
9%
5%
3%
Female
1374
-
1374
186
270
488
431
184
143
174
292
349
386
262
376
1147
121
68
38
51%
-%
100%
51%
58%
53%
47%
58%
55%
49%
50%
49%
54%
45%
57%
51%
52%
51%
52%
a
f
f
ij
m
km
-%
100%
14%
20%
35%
31%
13%
10%
13%
21%
25%
28%
19%
27%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Male
1301
171
182
110
91
113
112
105
53
151
1128
173
783
512
697
604
49%
51%
51%
49%
48%
48%
46%
47%
47%
50%
49%
48%
50%
46%
48%
49%
m
13%
14%
8%
7%
9%
9%
8%
4%
12%
87%
13%
60%
39%
54%
46%
Female
1374
167
177
117
97
124
132
121
60
151
1188
187
768
602
747
628
51%
49%
49%
51%
52%
52%
54%
53%
53%
50%
51%
52%
50%
54%
52%
51%
l
12%
13%
8%
7%
9%
10%
9%
4%
11%
86%
14%
56%
44%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
16 - 17
46
28
18
46
-
-
-
2
1
2
5
14
13
8
11
39
3
2
3
2%
2%
1%
13%
-%
-%
-%
1%
*%
1%
1%
2%
2%
1%
2%
2%
1%
1%
4%
def
opq
61%
39%
100%
-%
-%
-%
4%
2%
5%
11%
30%
28%
17%
25%
84%
6%
4%
6%
18 - 24
319
150
168
319
-
-
-
44
25
31
49
57
101
71
89
270
26
13
9
12%
12%
12%
87%
-%
-%
-%
14%
10%
9%
8%
8%
14%
12%
13%
12%
11%
10%
12%
def
ij
k
k
k
47%
53%
100%
-%
-%
-%
14%
8%
10%
16%
18%
32%
22%
28%
85%
8%
4%
3%
25 - 34
469
199
270
-
469
-
-
51
45
67
127
99
134
114
121
391
40
25
13
18%
15%
20%
-%
100%
-%
-%
16%
17%
19%
22%
14%
19%
20%
18%
17%
17%
19%
18%
a
cef
g
k
k
k
42%
58%
-%
100%
-%
-%
11%
10%
14%
27%
21%
29%
24%
26%
83%
9%
5%
3%
35 - 44
459
211
248
-
-
459
-
38
36
75
139
141
128
92
98
377
42
25
14
17%
16%
18%
-%
-%
50%
-%
12%
14%
21%
24%
20%
18%
16%
15%
17%
18%
19%
20%
cdf
gh
gh
n
46%
54%
-%
-%
100%
-%
8%
8%
16%
30%
31%
28%
20%
21%
82%
9%
5%
3%
45 - 54
456
216
239
-
-
456
-
42
36
71
144
140
108
97
111
388
38
18
11
17%
17%
17%
-%
-%
50%
-%
13%
14%
20%
25%
20%
15%
17%
17%
17%
16%
14%
16%
cdf
g
gh
l
47%
53%
-%
-%
100%
-%
9%
8%
16%
32%
31%
24%
21%
24%
85%
8%
4%
3%
55 - 64
388
205
183
-
-
-
388
49
46
57
79
104
95
94
96
320
35
22
11
15%
16%
13%
-%
-%
-%
42%
15%
18%
16%
14%
15%
13%
16%
15%
14%
15%
17%
15%
cde
53%
47%
-%
-%
-%
100%
13%
12%
15%
20%
27%
24%
24%
25%
83%
9%
6%
3%
65 - 74
287
157
130
-
-
-
287
38
34
33
28
78
84
56
68
239
27
15
7
11%
12%
9%
-%
-%
-%
31%
12%
13%
9%
5%
11%
12%
10%
10%
11%
11%
11%
9%
b
cde
j
j
j
55%
45%
-%
-%
-%
100%
13%
12%
11%
10%
27%
29%
19%
24%
83%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
75+
252
134
118
-
-
-
252
54
37
23
13
79
57
50
67
212
22
12
6
9%
10%
9%
-%
-%
-%
27%
17%
14%
6%
2%
11%
8%
9%
10%
9%
9%
9%
8%
cde
ij
ij
j
l
53%
47%
-%
-%
-%
100%
21%
15%
9%
5%
31%
23%
20%
27%
84%
9%
5%
2%
AGE SUMMARY
16-24
364
178
186
364
-
-
-
46
26
33
54
71
114
79
100
309
29
15
11
14%
14%
14%
100%
-%
-%
-%
15%
10%
9%
9%
10%
16%
14%
15%
14%
12%
11%
15%
def
ij
k
k
49%
51%
100%
-%
-%
-%
13%
7%
9%
15%
20%
31%
22%
27%
85%
8%
4%
3%
25-34
469
199
270
-
469
-
-
51
45
67
127
99
134
114
121
391
40
25
13
18%
15%
20%
-%
100%
-%
-%
16%
17%
19%
22%
14%
19%
20%
18%
17%
17%
19%
18%
a
cef
g
k
k
k
42%
58%
-%
100%
-%
-%
11%
10%
14%
27%
21%
29%
24%
26%
83%
9%
5%
3%
35-54
915
427
488
-
-
915
-
80
72
146
282
281
237
188
209
765
81
44
26
34%
33%
35%
-%
-%
100%
-%
25%
28%
41%
48%
40%
33%
32%
32%
34%
35%
33%
35%
cdf
gh
ghi
lmn
47%
53%
-%
-%
100%
-%
9%
8%
16%
31%
31%
26%
21%
23%
84%
9%
5%
3%
55-64
388
205
183
-
-
-
388
49
46
57
79
104
95
94
96
320
35
22
11
15%
16%
13%
-%
-%
-%
42%
15%
18%
16%
14%
15%
13%
16%
15%
14%
15%
17%
15%
cde
53%
47%
-%
-%
-%
100%
13%
12%
15%
20%
27%
24%
24%
25%
83%
9%
6%
3%
65+
539
291
248
-
-
-
539
92
71
55
40
156
141
106
135
451
48
27
12
20%
22%
18%
-%
-%
-%
58%
29%
27%
15%
7%
22%
20%
18%
20%
20%
21%
20%
17%
b
cde
ij
ij
j
54%
46%
-%
-%
-%
100%
17%
13%
10%
7%
29%
26%
20%
25%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
16 - 17
46
4
5
2
8
7
2
5
1
5
42
3
5
41
24
22
2%
1%
1%
1%
4%
3%
1%
2%
1%
2%
2%
1%
*%
4%
2%
2%
acfh
l
8%
11%
5%
17%
14%
5%
12%
2%
10%
92%
8%
11%
89%
52%
48%
18 - 24
319
51
40
24
16
32
23
33
14
37
291
27
185
134
131
188
12%
15%
11%
10%
9%
13%
10%
15%
13%
12%
13%
8%
12%
12%
9%
15%
d
d
k
n
16%
13%
7%
5%
10%
7%
10%
4%
12%
91%
9%
58%
42%
41%
59%
25 - 34
469
92
49
32
32
40
51
30
23
42
419
50
369
96
221
248
18%
27%
14%
14%
17%
17%
21%
13%
20%
14%
18%
14%
24%
9%
15%
20%
bcdegi
bg
k
m
n
20%
10%
7%
7%
9%
11%
6%
5%
9%
89%
11%
79%
21%
47%
53%
35 - 44
459
76
60
33
30
34
38
40
15
53
409
50
371
88
246
214
17%
22%
17%
14%
16%
14%
15%
18%
13%
17%
18%
14%
24%
8%
17%
17%
ceh
m
16%
13%
7%
7%
7%
8%
9%
3%
11%
89%
11%
81%
19%
53%
47%
45 - 54
456
64
67
44
27
44
43
26
19
54
382
73
363
88
268
188
17%
19%
19%
19%
14%
18%
17%
11%
17%
18%
17%
20%
23%
8%
19%
15%
g
g
g
g
j
m
o
14%
15%
10%
6%
10%
9%
6%
4%
12%
84%
16%
80%
19%
59%
41%
55 - 64
388
20
59
35
32
41
31
40
20
41
320
68
219
168
228
160
15%
6%
16%
15%
17%
17%
13%
18%
18%
14%
14%
19%
14%
15%
16%
13%
a
a
a
a
a
a
a
a
j
o
5%
15%
9%
8%
11%
8%
10%
5%
11%
82%
18%
57%
43%
59%
41%
65 - 74
287
19
44
28
23
17
29
29
11
39
240
48
34
253
178
109
11%
6%
12%
12%
12%
7%
12%
13%
10%
13%
10%
13%
2%
23%
12%
9%
a
ae
a
a
ae
ae
l
o
7%
15%
10%
8%
6%
10%
10%
4%
14%
83%
17%
12%
88%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
75+
252
13
34
29
21
24
27
23
10
31
212
40
5
246
148
104
9%
4%
10%
13%
11%
10%
11%
10%
9%
10%
9%
11%
*%
22%
10%
8%
a
a
a
a
a
a
a
a
l
5%
14%
12%
8%
9%
11%
9%
4%
12%
84%
16%
2%
98%
59%
41%
AGE SUMMARY
16-24
364
54
46
26
24
39
26
38
15
41
334
31
190
174
155
210
14%
16%
13%
11%
13%
16%
10%
17%
13%
14%
14%
9%
12%
16%
11%
17%
f
k
l
n
15%
13%
7%
7%
11%
7%
11%
4%
11%
92%
8%
52%
48%
42%
58%
25-34
469
92
49
32
32
40
51
30
23
42
419
50
369
96
221
248
18%
27%
14%
14%
17%
17%
21%
13%
20%
14%
18%
14%
24%
9%
15%
20%
bcdegi
bg
k
m
n
20%
10%
7%
7%
9%
11%
6%
5%
9%
89%
11%
79%
21%
47%
53%
35-54
915
140
127
77
57
77
81
66
34
107
792
124
734
176
514
402
34%
41%
35%
34%
30%
33%
33%
29%
30%
35%
34%
34%
47%
16%
36%
33%
dgh
m
15%
14%
8%
6%
8%
9%
7%
4%
12%
86%
14%
80%
19%
56%
44%
55-64
388
20
59
35
32
41
31
40
20
41
320
68
219
168
228
160
15%
6%
16%
15%
17%
17%
13%
18%
18%
14%
14%
19%
14%
15%
16%
13%
a
a
a
a
a
a
a
a
j
o
5%
15%
9%
8%
11%
8%
10%
5%
11%
82%
18%
57%
43%
59%
41%
65+
539
32
78
58
44
40
57
51
21
70
451
88
39
499
326
213
20%
9%
22%
25%
23%
17%
23%
23%
19%
23%
19%
24%
3%
45%
23%
17%
a
ae
a
a
a
a
a
a
j
l
o
6%
15%
11%
8%
7%
11%
10%
4%
13%
84%
16%
7%
93%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
A
67
41
27
2
9
24
33
-
3
2
34
67
-
-
-
61
3
3
1
3%
3%
2%
*%
2%
3%
4%
-%
1%
1%
6%
9%
-%
-%
-%
3%
1%
2%
1%
c
c
g
ghi
lmn
60%
40%
3%
13%
35%
49%
-%
4%
3%
51%
100%
-%
-%
-%
90%
4%
5%
1%
B
644
322
322
69
90
257
227
14
29
74
232
644
-
-
-
552
51
26
15
24%
25%
23%
19%
19%
28%
25%
4%
11%
21%
40%
91%
-%
-%
-%
25%
22%
20%
20%
cd
cd
g
gh
ghi
lmn
50%
50%
11%
14%
40%
35%
2%
5%
12%
36%
100%
-%
-%
-%
86%
8%
4%
2%
C1
720
334
386
114
134
237
236
56
62
115
153
-
720
-
-
604
65
33
18
27%
26%
28%
31%
29%
26%
25%
18%
24%
32%
26%
-%
100%
-%
-%
27%
28%
25%
24%
f
g
gh
g
kmn
46%
54%
16%
19%
33%
33%
8%
9%
16%
21%
-%
100%
-%
-%
84%
9%
5%
2%
C2
580
318
262
79
114
188
199
38
66
100
119
-
-
580
-
479
53
31
18
22%
24%
19%
22%
24%
21%
22%
12%
25%
28%
20%
-%
-%
100%
-%
21%
23%
24%
24%
b
g
gj
g
kln
55%
45%
14%
20%
32%
34%
7%
11%
17%
21%
-%
-%
100%
-%
82%
9%
5%
3%
D
376
177
199
57
71
136
112
66
71
52
37
-
-
-
376
313
33
20
11
14%
14%
15%
16%
15%
15%
12%
21%
27%
15%
6%
-%
-%
-%
57%
14%
14%
15%
14%
ij
ij
j
klm
47%
53%
15%
19%
36%
30%
18%
19%
14%
10%
-%
-%
-%
100%
83%
9%
5%
3%
E
284
107
177
43
50
73
119
143
29
16
8
-
-
-
284
227
29
17
11
11%
8%
13%
12%
11%
8%
13%
45%
11%
4%
1%
-%
-%
-%
43%
10%
13%
13%
15%
a
e
e
hij
ij
j
klm
o
38%
62%
15%
18%
26%
42%
50%
10%
6%
3%
-%
-%
-%
100%
80%
10%
6%
4%
Refused
2
1
1
-
1
*
1
-
*
-
-
-
-
-
-
2
-
*
*
*%
*%
*%
-%
*%
*%
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
54%
46%
-%
40%
8%
52%
-%
8%
-%
-%
-%
-%
-%
-%
86%
-%
6%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
SOCIAL GROUP
AB
712
363
349
71
99
281
260
14
32
76
266
712
-
-
-
613
54
30
16
27%
28%
25%
20%
21%
31%
28%
4%
12%
21%
46%
100%
-%
-%
-%
27%
23%
22%
22%
cd
cd
g
gh
ghi
lmn
r
51%
49%
10%
14%
40%
37%
2%
5%
11%
37%
100%
-%
-%
-%
86%
8%
4%
2%
C1C2
1300
652
648
193
247
425
435
94
128
214
272
-
720
580
-
1082
117
65
36
49%
50%
47%
53%
53%
46%
47%
30%
49%
60%
47%
-%
100%
100%
-%
48%
50%
49%
49%
e
ef
g
ghj
g
kn
kn
50%
50%
15%
19%
33%
33%
7%
10%
16%
21%
-%
55%
45%
-%
83%
9%
5%
3%
DE
661
285
376
100
121
209
231
209
100
68
45
-
-
-
661
539
62
38
22
25%
22%
27%
27%
26%
23%
25%
66%
38%
19%
8%
-%
-%
-%
100%
24%
27%
28%
30%
a
hij
ij
j
klm
o
43%
57%
15%
18%
32%
35%
32%
15%
10%
7%
-%
-%
-%
100%
82%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
A
67
17
15
2
2
3
7
7
-
7
59
8
43
25
46
21
3%
5%
4%
1%
1%
1%
3%
3%
-%
2%
3%
2%
3%
2%
3%
2%
cdeh
cdh
h
h
h
o
25%
23%
4%
3%
5%
11%
10%
-%
11%
88%
12%
64%
36%
69%
31%
B
644
96
99
55
44
53
65
52
18
71
531
114
395
247
441
203
24%
28%
28%
24%
23%
22%
26%
23%
16%
24%
23%
32%
25%
22%
31%
16%
h
h
h
h
h
h
h
j
m
o
15%
15%
9%
7%
8%
10%
8%
3%
11%
82%
18%
61%
38%
69%
31%
C1
720
111
94
61
49
65
62
47
32
85
645
75
449
269
391
329
27%
33%
26%
27%
26%
27%
25%
21%
28%
28%
28%
21%
29%
24%
27%
27%
g
k
m
15%
13%
8%
7%
9%
9%
6%
4%
12%
90%
10%
62%
37%
54%
46%
C2
580
52
85
59
44
54
52
56
23
54
483
97
393
186
314
267
22%
15%
24%
26%
23%
23%
21%
25%
20%
18%
21%
27%
25%
17%
22%
22%
a
ai
a
a
a
j
m
9%
15%
10%
8%
9%
9%
10%
4%
9%
83%
17%
68%
32%
54%
46%
D
376
52
39
31
24
28
32
39
19
49
343
33
261
114
147
229
14%
15%
11%
14%
13%
12%
13%
17%
16%
16%
15%
9%
17%
10%
10%
19%
k
m
n
14%
10%
8%
6%
7%
9%
10%
5%
13%
91%
9%
69%
30%
39%
61%
E
284
11
25
17
25
35
27
26
23
36
254
31
11
271
103
182
11%
3%
7%
8%
14%
15%
11%
12%
20%
12%
11%
9%
1%
24%
7%
15%
a
abc
abc
a
a
abcfgi
a
l
n
4%
9%
6%
9%
12%
9%
9%
8%
13%
89%
11%
4%
95%
36%
64%
Refused
2
-
1
1
-
-
-
-
-
-
1
1
*
2
1
1
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
-%
46%
40%
-%
-%
-%
-%
-%
-%
46%
54%
6%
94%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
SOCIAL GROUP
AB
712
112
114
58
46
56
72
59
18
79
590
122
438
271
488
224
27%
33%
32%
25%
24%
24%
29%
26%
16%
26%
25%
34%
28%
24%
34%
18%
deh
eh
h
h
h
h
h
h
j
m
o
16%
16%
8%
6%
8%
10%
8%
2%
11%
83%
17%
62%
38%
69%
31%
C1C2
1300
162
179
120
93
118
114
102
54
139
1128
173
842
455
704
596
49%
48%
50%
53%
49%
50%
46%
45%
48%
46%
49%
48%
54%
41%
49%
48%
m
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
65%
35%
54%
46%
DE
661
64
65
49
50
63
59
65
42
84
597
64
272
386
250
411
25%
19%
18%
21%
26%
26%
24%
29%
37%
28%
26%
18%
18%
35%
17%
33%
b
b
ab
abcdefi
ab
k
l
n
10%
10%
7%
8%
9%
9%
10%
6%
13%
90%
10%
41%
58%
38%
62%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Base for %
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Working full time (30hrs/wk+)
1120
691
430
130
286
545
159
18
86
184
379
334
331
278
177
930
108
50
32
42%
53%
31%
36%
61%
60%
17%
6%
33%
51%
65%
47%
46%
48%
27%
42%
46%
38%
43%
b
f
cf
cf
g
gh
ghi
n
n
n
q
62%
38%
12%
26%
49%
14%
2%
8%
16%
34%
30%
30%
25%
16%
83%
10%
4%
3%
Working part time (8-29 hrs/wk)
431
93
339
60
83
189
99
49
31
74
114
104
118
115
95
374
25
23
9
16%
7%
25%
17%
18%
21%
11%
15%
12%
21%
19%
15%
16%
20%
14%
17%
11%
18%
13%
a
f
f
f
h
h
kn
pr
p
21%
79%
14%
19%
44%
23%
11%
7%
17%
26%
24%
27%
27%
22%
87%
6%
5%
2%
Not working (i.e. under 8hrs/wk) -
retired
603
318
285
-
-
8
595
102
91
59
48
180
159
116
147
507
53
30
13
23%
24%
21%
-%
-%
1%
64%
32%
35%
16%
8%
25%
22%
20%
22%
23%
23%
23%
18%
b
cde
ij
ij
j
m
r
53%
47%
-%
-%
1%
99%
17%
15%
10%
8%
30%
26%
19%
24%
84%
9%
5%
2%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not
registered but looking for work)
132
73
59
33
36
42
20
56
17
7
3
11
8
10
102
102
14
10
6
5%
6%
4%
9%
8%
5%
2%
18%
7%
2%
1%
2%
1%
2%
15%
5%
6%
7%
9%
ef
ef
f
hij
ij
klm
o
o
55%
45%
25%
27%
32%
15%
42%
13%
5%
3%
8%
6%
7%
78%
77%
10%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Not working (i.e. under 8hrs/wk) -
student
137
71
65
122
5
9
-
19
8
5
15
40
64
16
17
115
13
5
5
5%
5%
5%
34%
1%
1%
-%
6%
3%
1%
3%
6%
9%
3%
3%
5%
5%
3%
6%
def
f
f
ij
mn
kmn
52%
48%
90%
4%
7%
-%
14%
6%
4%
11%
29%
47%
11%
13%
84%
9%
3%
3%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
242
50
193
19
55
117
51
71
25
29
23
41
38
45
119
199
22
14
8
9%
4%
14%
5%
12%
13%
6%
22%
10%
8%
4%
6%
5%
8%
18%
9%
9%
10%
11%
a
cf
cf
hij
j
j
klm
20%
80%
8%
23%
48%
21%
29%
10%
12%
9%
17%
16%
18%
49%
82%
9%
6%
3%
Don't know
10
5
5
-
3
5
2
2
2
1
1
3
2
2
3
9
-
-
*
*%
*%
*%
-%
1%
1%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
-%
-%
1%
54%
46%
-%
31%
50%
19%
16%
21%
10%
13%
29%
23%
17%
31%
95%
-%
-%
5%
WORKING STATUS SUMMARY
WORKING
1552
783
768
190
369
734
258
67
117
258
492
438
449
393
272
1304
133
74
41
58%
60%
56%
52%
79%
80%
28%
21%
45%
72%
84%
62%
62%
68%
41%
58%
57%
56%
55%
b
f
cf
cf
g
gh
ghi
n
n
kln
50%
50%
12%
24%
47%
17%
4%
8%
17%
32%
28%
29%
25%
18%
84%
9%
5%
3%
NOT WORKING
1114
512
602
174
96
176
667
248
141
99
89
271
269
186
386
922
100
58
32
42%
39%
44%
48%
21%
19%
72%
78%
54%
28%
15%
38%
37%
32%
58%
41%
43%
44%
44%
a
de
cde
hij
ij
j
m
m
klm
46%
54%
16%
9%
16%
60%
22%
13%
9%
8%
24%
24%
17%
35%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Base for %
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Working full time (30hrs/wk+)
1120
200
130
86
60
104
102
76
45
128
984
136
1120
-
599
521
42%
59%
36%
38%
32%
44%
42%
34%
39%
42%
42%
38%
72%
-%
41%
42%
bcdefghi
dg
d
dg
m
18%
12%
8%
5%
9%
9%
7%
4%
11%
88%
12%
100%
-%
53%
47%
Working part time (8-29 hrs/wk)
431
55
65
45
39
32
38
43
14
43
366
66
431
-
254
178
16%
16%
18%
20%
21%
13%
15%
19%
12%
14%
16%
18%
28%
-%
18%
14%
h
eh
h
m
o
13%
15%
10%
9%
7%
9%
10%
3%
10%
85%
15%
100%
-%
59%
41%
Not working (i.e. under 8hrs/wk) - retired
603
30
88
65
49
49
57
61
26
82
503
100
-
603
366
237
23%
9%
24%
29%
26%
21%
23%
27%
23%
27%
22%
28%
-%
54%
25%
19%
a
ae
a
a
a
a
a
a
j
l
o
5%
15%
11%
8%
8%
9%
10%
4%
14%
83%
17%
-%
100%
61%
39%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered but
looking for work)
132
10
12
11
11
18
7
10
8
15
122
10
-
132
50
82
5%
3%
3%
5%
6%
8%
3%
5%
7%
5%
5%
3%
-%
12%
3%
7%
abf
f
k
l
n
7%
9%
9%
8%
14%
5%
8%
6%
12%
92%
8%
-%
100%
38%
62%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Not working (i.e. under 8hrs/wk) - student
137
33
18
4
9
11
11
12
3
15
129
8
-
137
50
86
5%
10%
5%
2%
5%
5%
4%
5%
3%
5%
6%
2%
-%
12%
3%
7%
cdefh
c
k
l
n
24%
13%
3%
6%
8%
8%
9%
2%
11%
94%
6%
-%
100%
37%
63%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
242
11
45
14
19
22
29
23
18
17
203
40
-
242
119
124
9%
3%
13%
6%
10%
9%
12%
10%
16%
6%
9%
11%
-%
22%
8%
10%
aci
a
a
aci
a
acei
l
4%
19%
6%
8%
9%
12%
9%
7%
7%
84%
16%
-%
100%
49%
51%
Don't know
10
-
2
2
1
1
1
1
*
1
10
*
-
-
5
5
*%
-%
*%
1%
1%
1%
1%
*%
*%
*%
*%
*%
-%
-%
*%
*%
-%
15%
19%
11%
13%
14%
9%
4%
10%
99%
1%
-%
-%
54%
46%
WORKING STATUS SUMMARY
WORKING
1552
256
195
130
100
136
140
119
58
171
1349
202
1552
-
853
699
58%
76%
54%
57%
53%
57%
57%
53%
51%
57%
58%
56%
100%
-%
59%
57%
bcdefghi
m
16%
13%
8%
6%
9%
9%
8%
4%
11%
87%
13%
100%
-%
55%
45%
NOT WORKING
1114
83
163
95
88
100
104
106
55
130
956
157
-
1114
585
528
42%
24%
45%
42%
47%
42%
42%
47%
48%
43%
41%
44%
-%
100%
41%
43%
a
a
a
a
a
a
a
a
l
7%
15%
9%
8%
9%
9%
10%
5%
12%
86%
14%
-%
100%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Base for %
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Being bought on mortgage
811
366
445
95
155
430
131
16
34
110
329
302
231
196
83
667
85
35
24
30%
28%
32%
26%
33%
47%
14%
5%
13%
31%
56%
42%
32%
34%
13%
30%
36%
26%
33%
a
f
cf
cdf
g
gh
ghi
lmn
n
n
oq
45%
55%
12%
19%
53%
16%
2%
4%
14%
41%
37%
28%
24%
10%
82%
10%
4%
3%
Owned outright by household
737
406
331
35
19
112
570
70
79
91
114
252
204
156
125
632
47
40
18
28%
31%
24%
10%
4%
12%
61%
22%
30%
25%
20%
35%
28%
27%
19%
28%
20%
30%
24%
b
d
d
cde
gj
lmn
n
n
p
p
55%
45%
5%
3%
15%
77%
10%
11%
12%
16%
34%
28%
21%
17%
86%
6%
5%
2%
Rented from Local Authority/
Housing Association/ Trust
517
237
280
74
116
184
142
143
87
75
22
34
91
109
283
413
64
30
10
19%
18%
20%
20%
25%
20%
15%
45%
34%
21%
4%
5%
13%
19%
43%
18%
28%
23%
13%
f
f
f
hij
ij
j
k
kl
klm
r
or
r
46%
54%
14%
23%
36%
27%
28%
17%
14%
4%
7%
18%
21%
55%
80%
12%
6%
2%
Rented from Private Landlord
474
224
250
120
157
148
48
68
53
73
103
94
156
88
136
415
31
18
11
18%
17%
18%
33%
34%
16%
5%
22%
20%
20%
18%
13%
22%
15%
21%
19%
13%
13%
15%
ef
ef
f
km
km
pq
47%
53%
25%
33%
31%
10%
14%
11%
15%
22%
20%
33%
18%
29%
88%
6%
4%
2%
Other
56
31
25
10
7
19
20
11
1
4
7
12
14
12
19
44
2
4
6
2%
2%
2%
3%
1%
2%
2%
3%
*%
1%
1%
2%
2%
2%
3%
2%
1%
3%
9%
hj
p
opq
55%
45%
18%
12%
35%
35%
19%
1%
7%
12%
21%
24%
21%
34%
78%
3%
8%
11%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
81
37
43
30
14
20
17
9
7
5
8
18
25
21
15
66
5
6
4
3%
3%
3%
8%
3%
2%
2%
3%
3%
2%
1%
3%
3%
4%
2%
3%
2%
4%
6%
def
op
46%
54%
37%
17%
25%
21%
11%
8%
7%
10%
23%
31%
26%
19%
82%
6%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Base for %
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Being bought on mortgage
811
93
130
71
46
56
71
66
31
103
707
104
657
154
503
308
30%
28%
36%
31%
25%
24%
29%
29%
27%
34%
31%
29%
42%
14%
35%
25%
adeh
de
m
o
11%
16%
9%
6%
7%
9%
8%
4%
13%
87%
13%
81%
19%
62%
38%
Owned outright by household
737
46
111
80
75
63
71
74
32
80
608
128
247
487
463
273
28%
14%
31%
35%
40%
27%
29%
33%
28%
27%
26%
36%
16%
44%
32%
22%
a
aei
abefhi
a
a
a
a
a
j
l
o
6%
15%
11%
10%
9%
10%
10%
4%
11%
83%
17%
34%
66%
63%
37%
Rented from Local Authority/ Housing
Association/ Trust
517
66
52
40
35
64
54
32
22
48
452
65
252
262
196
321
19%
19%
14%
17%
19%
27%
22%
14%
19%
16%
20%
18%
16%
24%
14%
26%
bcdgi
bg
l
n
13%
10%
8%
7%
12%
11%
6%
4%
9%
87%
13%
49%
51%
38%
62%
Rented from Private Landlord
474
122
55
17
27
32
37
34
25
66
428
46
332
142
212
262
18%
36%
15%
8%
14%
14%
15%
15%
22%
22%
18%
13%
21%
13%
15%
21%
bcdefghi
c
c
c
c
c
cde
cde
k
m
n
26%
12%
4%
6%
7%
8%
7%
5%
14%
90%
10%
70%
30%
45%
55%
Other
56
-
6
13
-
10
1
9
3
1
48
8
26
27
28
29
2%
-%
2%
6%
-%
4%
*%
4%
3%
*%
2%
2%
2%
2%
2%
2%
ad
abdfi
adfi
adfi
adfi
-%
11%
23%
-%
19%
1%
16%
5%
2%
85%
15%
46%
48%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Don't know
81
11
6
6
6
11
11
11
1
3
71
9
38
42
42
39
3%
3%
2%
3%
3%
5%
4%
5%
1%
1%
3%
3%
2%
4%
3%
3%
h
hi
hi
hi
14%
8%
8%
7%
14%
13%
14%
1%
3%
89%
11%
47%
52%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
1
457
230
227
15
40
95
307
143
52
47
26
100
116
72
170
361
61
22
13
17%
18%
17%
4%
9%
10%
33%
45%
20%
13%
4%
14%
16%
12%
26%
16%
26%
16%
18%
c
c
cde
hij
ij
j
klm
oqr
50%
50%
3%
9%
21%
67%
31%
11%
10%
6%
22%
25%
16%
37%
79%
13%
5%
3%
2
921
491
430
96
111
223
491
89
111
127
187
259
249
194
218
756
89
52
24
34%
38%
31%
26%
24%
24%
53%
28%
43%
35%
32%
36%
35%
33%
33%
34%
38%
39%
33%
b
cde
gj
g
53%
47%
10%
12%
24%
53%
10%
12%
14%
20%
28%
27%
21%
24%
82%
10%
6%
3%
3
519
210
309
99
140
204
77
41
53
76
143
142
159
113
105
432
44
29
14
19%
16%
23%
27%
30%
22%
8%
13%
20%
21%
24%
20%
22%
20%
16%
19%
19%
22%
19%
a
f
ef
f
g
g
g
n
40%
60%
19%
27%
39%
15%
8%
10%
15%
28%
27%
31%
22%
20%
83%
8%
6%
3%
4
529
260
269
100
123
269
38
30
23
86
167
143
139
154
93
467
28
20
14
20%
20%
20%
27%
26%
29%
4%
9%
9%
24%
29%
20%
19%
27%
14%
21%
12%
15%
20%
f
f
f
gh
gh
n
n
kln
pq
p
49%
51%
19%
23%
51%
7%
6%
4%
16%
32%
27%
26%
29%
18%
88%
5%
4%
3%
5+
248
110
139
55
54
124
15
15
21
22
60
69
57
47
75
220
11
9
8
9%
8%
10%
15%
12%
14%
2%
5%
8%
6%
10%
10%
8%
8%
11%
10%
5%
7%
10%
f
f
f
gi
l
p
p
44%
56%
22%
22%
50%
6%
6%
8%
9%
24%
28%
23%
19%
30%
89%
5%
4%
3%
Mean number of people
2.7
2.7
2.8
3.3
3.1
3.2
1.9
2.0
2.5
2.8
3.1
2.8
2.7
2.9
2.6
2.8
2.4
2.6
2.8
a
df
f
f
g
gh
ghi
n
n
ln
pq
p
p
Standard deviation
1.35
1.33
1.36
1.31
1.24
1.39
.85
1.25
1.28
1.18
1.21
1.33
1.26
1.28
1.50
1.35
1.25
1.28
1.36
Standard error
.02
.03
.03
.06
.05
.04
.02
.05
.06
.06
.05
.05
.04
.05
.05
.03
.06
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
1
457
24
61
27
31
38
46
43
24
66
397
60
150
306
227
230
17%
7%
17%
12%
16%
16%
19%
19%
21%
22%
17%
17%
10%
27%
16%
19%
a
a
a
ac
ac
ac
ac
l
5%
13%
6%
7%
8%
10%
10%
5%
14%
87%
13%
33%
67%
50%
50%
2
921
101
116
98
65
80
76
79
44
96
779
142
464
453
551
370
34%
30%
32%
43%
34%
34%
31%
35%
39%
32%
34%
40%
30%
41%
38%
30%
abdefi
a
j
l
o
11%
13%
11%
7%
9%
8%
9%
5%
10%
85%
15%
50%
49%
60%
40%
3
519
67
66
39
36
47
54
43
18
62
453
66
375
143
276
243
19%
20%
19%
17%
19%
20%
22%
19%
16%
21%
20%
18%
24%
13%
19%
20%
m
13%
13%
8%
7%
9%
10%
8%
3%
12%
87%
13%
72%
28%
53%
47%
4
529
87
90
45
37
49
44
41
18
56
460
70
402
126
290
240
20%
26%
25%
20%
20%
21%
18%
18%
16%
18%
20%
19%
26%
11%
20%
19%
h
h
m
16%
17%
8%
7%
9%
8%
8%
3%
11%
87%
13%
76%
24%
55%
45%
5+
248
60
26
17
20
22
24
19
10
22
227
21
161
86
99
149
9%
18%
7%
8%
11%
9%
10%
9%
8%
7%
10%
6%
10%
8%
7%
12%
bcdefghi
k
m
n
24%
10%
7%
8%
9%
10%
8%
4%
9%
91%
9%
65%
35%
40%
60%
Mean number of people
2.7
3.2
2.8
2.7
2.8
2.8
2.8
2.6
2.6
2.6
2.8
2.6
3.0
2.4
2.7
2.8
bcdefghi
h
h
k
m
n
Standard deviation
1.35
1.33
1.31
1.28
1.50
1.36
1.40
1.30
1.31
1.31
1.36
1.27
1.28
1.34
1.25
1.45
Standard error
.02
.08
.08
.08
.09
.09
.09
.08
.08
.08
.03
.04
.03
.03
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Small (1-2 people)
1378
721
658
111
151
318
798
232
163
174
213
358
365
266
388
1117
150
73
38
52%
55%
48%
31%
32%
35%
86%
73%
63%
48%
37%
50%
51%
46%
59%
50%
64%
55%
51%
b
cde
hij
ij
j
klm
oqr
52%
48%
8%
11%
23%
58%
17%
12%
13%
15%
26%
26%
19%
28%
81%
11%
5%
3%
Medium (3-4 people)
1049
470
578
198
263
473
115
71
76
163
310
284
298
268
198
899
72
49
28
39%
36%
42%
54%
56%
52%
12%
22%
29%
45%
53%
40%
41%
46%
30%
40%
31%
37%
38%
a
f
f
f
g
gh
ghi
n
n
kn
p
p
45%
55%
19%
25%
45%
11%
7%
7%
15%
30%
27%
28%
26%
19%
86%
7%
5%
3%
Large (5+ people)
248
110
139
55
54
124
15
15
21
22
60
69
57
47
75
220
11
9
8
9%
8%
10%
15%
12%
14%
2%
5%
8%
6%
10%
10%
8%
8%
11%
10%
5%
7%
10%
f
f
f
gi
l
p
p
44%
56%
22%
22%
50%
6%
6%
8%
9%
24%
28%
23%
19%
30%
89%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Small (1-2 people)
1378
126
177
126
95
119
122
122
68
162
1176
202
613
759
779
600
52%
37%
49%
55%
51%
50%
50%
54%
60%
54%
51%
56%
40%
68%
54%
49%
a
a
a
a
a
a
abdef
a
j
l
o
9%
13%
9%
7%
9%
9%
9%
5%
12%
85%
15%
45%
55%
56%
44%
Medium (3-4 people)
1049
153
156
84
73
96
98
84
36
118
913
136
777
269
566
483
39%
45%
43%
37%
39%
41%
40%
37%
32%
39%
39%
38%
50%
24%
39%
39%
h
h
h
m
15%
15%
8%
7%
9%
9%
8%
3%
11%
87%
13%
74%
26%
54%
46%
Large (5+ people)
248
60
26
17
20
22
24
19
10
22
227
21
161
86
99
149
9%
18%
7%
8%
11%
9%
10%
9%
8%
7%
10%
6%
10%
8%
7%
12%
bcdefghi
k
m
n
24%
10%
7%
8%
9%
10%
8%
4%
9%
91%
9%
65%
35%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
1673
900
773
199
188
395
891
228
177
205
313
439
472
355
406
1376
166
85
46
63%
69%
56%
55%
40%
43%
96%
72%
68%
57%
54%
62%
66%
61%
61%
62%
71%
65%
62%
b
de
cde
ij
ij
or
54%
46%
12%
11%
24%
53%
14%
11%
12%
19%
26%
28%
21%
24%
82%
10%
5%
3%
1
456
176
279
105
128
197
26
45
32
67
114
129
121
98
108
383
37
23
12
17%
14%
20%
29%
27%
21%
3%
14%
12%
19%
20%
18%
17%
17%
16%
17%
16%
18%
17%
a
ef
ef
f
h
gh
39%
61%
23%
28%
43%
6%
10%
7%
15%
25%
28%
27%
21%
24%
84%
8%
5%
3%
2
385
165
220
42
110
226
7
28
25
71
127
103
102
96
85
340
20
15
10
14%
13%
16%
11%
23%
25%
1%
9%
10%
20%
22%
14%
14%
16%
13%
15%
9%
11%
14%
a
f
cf
cf
gh
gh
p
p
43%
57%
11%
29%
59%
2%
7%
7%
18%
33%
27%
26%
25%
22%
88%
5%
4%
3%
3
113
43
69
11
31
68
2
11
18
12
23
32
16
21
43
100
4
5
3
4%
3%
5%
3%
7%
7%
*%
3%
7%
3%
4%
4%
2%
4%
7%
4%
2%
4%
5%
a
f
cf
cf
l
lm
p
p
39%
61%
10%
28%
60%
2%
10%
16%
11%
20%
28%
15%
19%
39%
89%
3%
5%
3%
4
36
10
26
5
11
20
-
4
8
3
5
6
6
9
15
28
3
3
2
1%
1%
2%
1%
2%
2%
-%
1%
3%
1%
1%
1%
1%
2%
2%
1%
1%
2%
2%
a
f
f
f
ij
l
27%
73%
15%
30%
55%
-%
12%
23%
8%
13%
16%
18%
25%
41%
78%
10%
8%
4%
5+
13
6
7
2
1
10
-
1
-
1
2
4
2
3
4
10
2
1
1
*%
*%
1%
1%
*%
1%
-%
*%
-%
*%
*%
1%
*%
*%
1%
*%
1%
1%
1%
f
f
46%
54%
15%
11%
75%
-%
6%
-%
8%
16%
29%
17%
20%
33%
72%
18%
6%
4%
Mean number of children
.7
.5
.8
.7
1.0
1.1
.1
.5
.6
.7
.8
.7
.6
.7
.7
.7
.5
.6
.7
a
f
cf
cf
g
g
gh
l
l
l
p
p
p
Standard deviation
1.02
.95
1.08
.97
1.08
1.18
.28
.92
1.10
.98
1.01
1.00
.92
1.02
1.14
1.02
.95
1.09
1.10
Standard error
.02
.02
.02
.04
.04
.03
.01
.04
.06
.05
.04
.04
.03
.04
.04
.02
.04
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
None
1673
181
224
144
112
153
145
147
71
199
1427
246
827
840
932
741
63%
54%
62%
63%
59%
65%
59%
65%
63%
66%
62%
68%
53%
75%
65%
60%
a
a
a
a
j
l
o
11%
13%
9%
7%
9%
9%
9%
4%
12%
85%
15%
49%
50%
56%
44%
1
456
72
46
38
32
39
46
37
19
53
405
51
324
131
243
213
17%
21%
13%
17%
17%
16%
19%
17%
17%
17%
17%
14%
21%
12%
17%
17%
b
m
16%
10%
8%
7%
8%
10%
8%
4%
12%
89%
11%
71%
29%
53%
47%
2
385
56
73
33
28
31
39
32
12
36
339
47
299
84
195
190
14%
17%
20%
15%
15%
13%
16%
14%
10%
12%
15%
13%
19%
8%
14%
15%
ehi
m
15%
19%
9%
7%
8%
10%
8%
3%
9%
88%
12%
78%
22%
51%
49%
3
113
26
11
8
11
7
9
8
8
11
103
10
75
36
53
60
4%
8%
3%
4%
6%
3%
4%
3%
7%
4%
4%
3%
5%
3%
4%
5%
beg
be
m
23%
10%
7%
10%
6%
8%
7%
7%
10%
91%
9%
67%
32%
47%
53%
4
36
-
5
3
1
7
5
1
3
2
30
5
19
16
16
19
1%
-%
1%
1%
1%
3%
2%
*%
3%
1%
1%
2%
1%
1%
1%
2%
ag
a
ag
-%
13%
10%
4%
19%
14%
3%
9%
6%
85%
15%
55%
45%
45%
55%
5+
13
3
-
1
3
-
1
1
-
1
12
1
7
6
5
9
*%
1%
-%
*%
2%
-%
1%
*%
-%
*%
1%
*%
*%
1%
*%
1%
beh
22%
-%
6%
24%
-%
10%
4%
-%
7%
91%
9%
52%
48%
36%
64%
Mean number of children
.7
.8
.7
.6
.8
.6
.7
.6
.7
.6
.7
.6
.8
.5
.6
.7
egi
gi
k
m
n
Standard deviation
1.02
1.06
.99
.99
1.19
1.01
1.07
.92
1.10
.94
1.03
1.00
1.04
.96
.98
1.07
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Standard error
.02
.07
.06
.06
.08
.06
.07
.06
.07
.06
.02
.03
.02
.02
.02
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
489
231
258
58
76
138
217
76
58
43
66
100
161
104
123
-
-
489
-
Effective Weighted Sample
301
146
155
36
47
87
142
50
32
27
45
62
105
65
79
-
-
301
-
Total
132
64
68
15
25
44
49
20
15
13
23
30
33
31
38
-
-
132
-
49%
51%
**
**
33%
37%
**
**
**
**
22%
25%
24%
28%
-%
-%
100%
-%
Yes, and fluent
12
7
5
**
**
3
7
**
**
**
**
3
3
4
2
-
-
12
-
9%
11%
8%
**
**
8%
15%
**
**
**
**
11%
10%
12%
5%
-%
-%
9%
-%
57%
43%
**
**
27%
59%
**
**
**
**
26%
27%
30%
17%
-%
-%
100%
-%
Yes, but not fluent
19
9
10
**
**
5
6
**
**
**
**
5
4
4
6
-
-
19
-
14%
14%
14%
**
**
13%
12%
**
**
**
**
17%
12%
14%
15%
-%
-%
14%
-%
49%
51%
**
**
29%
30%
**
**
**
**
26%
21%
23%
30%
-%
-%
100%
-%
No
101
48
53
**
**
35
36
**
**
**
**
21
26
23
30
-
-
101
-
76%
75%
78%
**
**
80%
74%
**
**
**
**
72%
78%
75%
80%
-%
-%
76%
-%
47%
53%
**
**
34%
36%
**
**
**
**
21%
26%
23%
30%
-%
-%
100%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
489
-
-
-
-
-
-
-
-
-
240
249
210
279
287
202
Effective Weighted Sample
301
-
-
-
-
-
-
-
-
-
198
211
135
192
161
145
Total
132
-
-
-
-
-
-
-
-
-
103
29
74
58
77
55
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
58%
42%
Yes, and fluent
12
-
-
-
-
-
-
-
-
-
6
7
6
6
8
4
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
23%
9%
10%
10%
8%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
45%
55%
52%
48%
64%
36%
Yes, but not fluent
19
-
-
-
-
-
-
-
-
-
16
3
9
10
11
8
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
16%
10%
12%
18%
14%
15%
-%
-%
-%
-%
-%
-%
-%
-%
-%
86%
14%
45%
55%
56%
44%
No
101
-
-
-
-
-
-
-
-
-
81
19
59
42
58
42
76%
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
67%
80%
72%
76%
77%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
81%
19%
58%
42%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SL (SN). What is you preferred language? (SINGLE CODE)
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
489
231
258
58
76
138
217
76
58
43
66
100
161
104
123
-
-
489
-
Effective Weighted Sample
301
146
155
36
47
87
142
50
32
27
45
62
105
65
79
-
-
301
-
Total
132
64
68
15
25
44
49
20
15
13
23
30
33
31
38
-
-
132
-
49%
51%
**
**
33%
37%
**
**
**
**
22%
25%
24%
28%
-%
-%
100%
-%
PREFERRED LANGUAGE FOR THOSE WHO CAN SPEAK OR WRITE IN WELSH
English
26
13
13
**
**
8
10
**
**
**
**
7
6
6
7
-
-
26
-
20%
20%
20%
**
**
18%
20%
**
**
**
**
23%
19%
20%
18%
-%
-%
20%
-%
49%
51%
**
**
30%
37%
**
**
**
**
26%
24%
24%
25%
-%
-%
100%
-%
Welsh
4
3
1
**
**
1
2
**
**
**
**
1
1
1
1
-
-
4
-
3%
4%
1%
**
**
1%
5%
**
**
**
**
3%
2%
3%
2%
-%
-%
3%
-%
74%
26%
**
**
15%
64%
**
**
**
**
29%
23%
27%
21%
-%
-%
100%
-%
Don't know
1
1
1
**
**
*
1
**
**
**
**
*
*
1
*
-
-
1
-
1%
1%
1%
**
**
1%
2%
**
**
**
**
1%
*%
2%
*%
-%
-%
1%
-%
53%
47%
**
**
25%
68%
**
**
**
**
21%
10%
54%
15%
-%
-%
100%
-%
CANNOT SPEAK OR WRITE IN
WELSH
101
48
53
**
**
35
36
**
**
**
**
21
26
23
30
-
-
101
-
76%
75%
78%
**
**
80%
74%
**
**
**
**
72%
78%
75%
80%
-%
-%
76%
-%
47%
53%
**
**
34%
36%
**
**
**
**
21%
26%
23%
30%
-%
-%
100%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SL (SN). What is you preferred language? (SINGLE CODE)
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
489
-
-
-
-
-
-
-
-
-
240
249
210
279
287
202
Effective Weighted Sample
301
-
-
-
-
-
-
-
-
-
198
211
135
192
161
145
Total
132
-
-
-
-
-
-
-
-
-
103
29
74
58
77
55
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
58%
42%
PREFERRED LANGUAGE FOR THOSE WHO CAN SPEAK OR WRITE IN WELSH
English
26
-
-
-
-
-
-
-
-
-
21
6
13
14
15
12
20%
-%
-%
-%
-%
-%
-%
-%
-%
-%
20%
20%
17%
24%
19%
22%
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
48%
52%
55%
45%
Welsh
4
-
-
-
-
-
-
-
-
-
1
3
2
2
3
*
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
9%
2%
3%
4%
*%
j
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
26%
74%
52%
48%
95%
5%
Don't know
1
-
-
-
-
-
-
-
-
-
*
1
*
1
1
1
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
4%
1%
1%
1%
1%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
15%
85%
37%
63%
44%
56%
CANNOT SPEAK OR WRITE IN WELSH
101
-
-
-
-
-
-
-
-
-
81
19
59
42
58
42
76%
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
67%
80%
72%
76%
77%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
81%
19%
58%
42%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
A standard DVD player
1502
718
784
193
218
545
545
166
147
202
366
426
383
346
346
1262
114
84
41
56%
55%
57%
53%
47%
60%
59%
52%
56%
56%
63%
60%
53%
60%
52%
56%
49%
64%
56%
cd
d
g
ln
ln
p
opr
48%
52%
13%
15%
36%
36%
11%
10%
13%
24%
28%
26%
23%
23%
84%
8%
6%
3%
Video games console connected to
a TV (e.g. Sony PlayStation,
Nintendo Wii or Microsoft Xbox)
1130
542
588
235
279
503
114
106
99
162
321
284
311
278
256
939
101
58
32
42%
42%
43%
64%
59%
55%
12%
34%
38%
45%
55%
40%
43%
48%
39%
42%
43%
44%
43%
ef
f
f
g
ghi
kn
48%
52%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
An MP3 player/iPod
844
421
423
150
180
379
135
57
62
121
284
289
241
168
146
719
68
47
9
32%
32%
31%
41%
38%
41%
15%
18%
24%
34%
49%
41%
33%
29%
22%
32%
29%
36%
13%
f
f
f
gh
ghi
lmn
n
n
r
r
r
50%
50%
18%
21%
45%
16%
7%
7%
14%
34%
34%
29%
20%
17%
85%
8%
6%
1%
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo
eReader, Nook eReader)
744
348
397
97
119
287
242
41
53
96
232
274
211
165
95
622
58
47
16
28%
27%
29%
27%
25%
31%
26%
13%
20%
27%
40%
38%
29%
28%
14%
28%
25%
36%
22%
df
g
g
ghi
lmn
n
n
r
opr
47%
53%
13%
16%
39%
33%
6%
7%
13%
31%
37%
28%
22%
13%
84%
8%
6%
2%
A Blu Ray DVD player
661
346
315
104
129
276
153
39
55
99
216
204
185
151
122
573
49
30
9
25%
27%
23%
28%
27%
30%
16%
12%
21%
28%
37%
29%
26%
26%
18%
26%
21%
23%
12%
b
f
f
f
g
g
ghi
n
n
n
r
r
r
52%
48%
16%
19%
42%
23%
6%
8%
15%
33%
31%
28%
23%
18%
87%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Handheld/ portable games player
(e.g. Nintendo DS, Sony PSP)
521
230
291
106
120
246
49
50
54
71
147
134
144
129
114
436
43
35
6
19%
18%
21%
29%
26%
27%
5%
16%
21%
20%
25%
19%
20%
22%
17%
20%
19%
26%
9%
a
f
f
f
g
n
r
r
opr
44%
56%
20%
23%
47%
9%
10%
10%
14%
28%
26%
28%
25%
22%
84%
8%
7%
1%
A smart watch - a wearable
computer that may be compatible
with a smartphone. Brands include
Apple Watch, Pebble, Samsung and
Sony
145
78
67
27
33
65
20
11
12
16
54
52
42
24
27
125
9
10
1
5%
6%
5%
7%
7%
7%
2%
3%
5%
5%
9%
7%
6%
4%
4%
6%
4%
8%
2%
f
f
f
ghi
mn
r
pr
54%
46%
19%
23%
45%
14%
7%
8%
11%
38%
36%
29%
16%
19%
86%
6%
7%
1%
ANY DVD PLAYER
1791
867
924
236
288
654
613
178
175
249
462
513
465
411
401
1501
143
99
48
67%
67%
67%
65%
61%
71%
66%
56%
67%
70%
79%
72%
65%
71%
61%
67%
61%
75%
65%
cdf
g
g
ghi
ln
ln
opr
48%
52%
13%
16%
37%
34%
10%
10%
14%
26%
29%
26%
23%
22%
84%
8%
6%
3%
ANY GAMES CONSOLE
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
44%
43%
45%
68%
62%
57%
13%
35%
40%
47%
56%
41%
45%
50%
41%
44%
45%
45%
44%
ef
f
f
g
ghi
kn
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
None of these
531
269
262
49
87
139
256
92
45
63
53
117
147
94
172
447
48
19
17
20%
21%
19%
13%
19%
15%
28%
29%
17%
18%
9%
16%
20%
16%
26%
20%
21%
14%
23%
cde
hij
j
j
klm
q
q
q
51%
49%
9%
16%
26%
48%
17%
8%
12%
10%
22%
28%
18%
32%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
6
4
2
-
*
2
4
2
2
-
-
-
3
1
3
5
1
-
*
*%
*%
*%
-%
*%
*%
*%
1%
1%
-%
-%
-%
*%
*%
*%
*%
*%
-%
*%
j
63%
37%
-%
3%
31%
66%
25%
38%
-%
-%
-%
42%
15%
42%
85%
12%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
A standard DVD player
1502
125
203
133
118
133
171
137
72
170
1284
218
884
611
871
631
56%
37%
56%
59%
63%
56%
70%
61%
63%
56%
55%
61%
57%
55%
60%
51%
a
a
a
a
abcei
a
a
a
j
o
8%
13%
9%
8%
9%
11%
9%
5%
11%
85%
15%
59%
41%
58%
42%
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
1130
95
146
105
87
112
113
95
50
135
984
147
810
314
611
519
42%
28%
41%
46%
46%
47%
46%
42%
44%
45%
42%
41%
52%
28%
42%
42%
a
a
a
a
a
a
a
a
m
8%
13%
9%
8%
10%
10%
8%
4%
12%
87%
13%
72%
28%
54%
46%
An MP3 player/iPod
844
81
113
76
64
73
100
74
44
95
719
125
613
226
503
341
32%
24%
31%
33%
34%
31%
41%
33%
39%
32%
31%
35%
40%
20%
35%
28%
a
a
abei
a
a
m
o
10%
13%
9%
8%
9%
12%
9%
5%
11%
85%
15%
73%
27%
60%
40%
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, Nook
eReader)
744
40
102
65
60
92
81
80
32
72
618
127
482
262
476
268
28%
12%
28%
29%
32%
39%
33%
35%
28%
24%
27%
35%
31%
23%
33%
22%
a
a
a
abchi
ai
ai
a
a
j
m
o
5%
14%
9%
8%
12%
11%
11%
4%
10%
83%
17%
65%
35%
64%
36%
A Blu Ray DVD player
661
40
78
80
53
67
74
63
33
84
554
107
463
195
407
255
25%
12%
22%
35%
28%
28%
30%
28%
29%
28%
24%
30%
30%
17%
28%
21%
a
ab
a
a
ab
a
a
a
j
m
o
6%
12%
12%
8%
10%
11%
10%
5%
13%
84%
16%
70%
29%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
521
52
54
50
40
47
54
44
34
60
456
65
378
142
281
240
19%
15%
15%
22%
21%
20%
22%
20%
30%
20%
20%
18%
24%
13%
19%
19%
abcdefgi
m
10%
10%
10%
8%
9%
10%
8%
7%
12%
87%
13%
73%
27%
54%
46%
A smart watch - a wearable computer that
may be compatible with a smartphone.
Brands include Apple Watch, Pebble,
Samsung and Sony
145
24
17
12
10
10
21
11
6
15
122
23
113
32
81
64
5%
7%
5%
5%
5%
4%
9%
5%
5%
5%
5%
6%
7%
3%
6%
5%
e
m
16%
12%
9%
7%
7%
15%
7%
4%
10%
84%
16%
78%
22%
56%
44%
ANY DVD PLAYER
1791
153
236
163
135
161
195
170
87
203
1536
255
1084
698
1032
759
67%
45%
66%
72%
71%
68%
80%
75%
76%
67%
66%
71%
70%
63%
71%
62%
a
a
a
a
abcdei
ab
abei
a
m
o
9%
13%
9%
8%
9%
11%
9%
5%
11%
86%
14%
61%
39%
58%
42%
ANY GAMES CONSOLE
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
44%
33%
41%
47%
47%
49%
48%
43%
47%
46%
44%
42%
54%
29%
44%
44%
a
a
a
a
a
a
a
a
m
9%
13%
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
None of these
531
143
60
32
29
48
17
34
19
65
478
53
252
278
233
298
20%
42%
17%
14%
16%
20%
7%
15%
17%
22%
21%
15%
16%
25%
16%
24%
bcdefghi
f
f
f
f
f
f
cf
k
l
n
27%
11%
6%
6%
9%
3%
6%
4%
12%
90%
10%
48%
52%
44%
56%
Don't know
6
3
-
1
1
-
1
*
-
-
5
1
1
5
3
4
*%
1%
-%
*%
*%
-%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
l
43%
-%
12%
9%
-%
13%
7%
-%
-%
85%
15%
17%
83%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
A standard DVD player
1239
600
639
141
177
444
478
147
130
163
304
355
314
283
286
1043
100
60
36
46%
46%
46%
39%
38%
48%
52%
46%
50%
45%
52%
50%
44%
49%
43%
47%
43%
46%
49%
cd
cd
ln
48%
52%
11%
14%
36%
39%
12%
10%
13%
25%
29%
25%
23%
23%
84%
8%
5%
3%
Video games console connected to
a TV (e.g. Sony PlayStation,
Nintendo Wii or Microsoft Xbox)
578
348
230
184
190
173
30
61
45
77
154
132
169
135
141
474
60
27
17
22%
27%
17%
51%
41%
19%
3%
19%
17%
22%
26%
19%
23%
23%
21%
21%
26%
20%
23%
b
def
ef
f
gh
k
60%
40%
32%
33%
30%
5%
11%
8%
13%
27%
23%
29%
23%
24%
82%
10%
5%
3%
An MP3 player/iPod
543
284
260
112
133
216
82
39
40
74
197
190
161
100
93
472
41
27
3
20%
22%
19%
31%
28%
24%
9%
12%
15%
21%
34%
27%
22%
17%
14%
21%
18%
20%
4%
ef
f
f
g
ghi
mn
mn
r
r
r
52%
48%
21%
25%
40%
15%
7%
7%
14%
36%
35%
30%
18%
17%
87%
8%
5%
1%
A Blu Ray DVD player
516
286
230
74
104
213
124
28
41
71
173
164
150
117
85
447
38
24
8
19%
22%
17%
20%
22%
23%
13%
9%
16%
20%
30%
23%
21%
20%
13%
20%
16%
18%
10%
b
f
f
f
g
g
ghi
n
n
n
r
r
r
55%
45%
14%
20%
41%
24%
5%
8%
14%
34%
32%
29%
23%
17%
87%
7%
5%
1%
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo
eReader, Nook eReader)
495
189
306
51
84
197
163
30
32
71
168
180
155
100
59
420
34
29
11
18%
15%
22%
14%
18%
21%
18%
10%
12%
20%
29%
25%
22%
17%
9%
19%
15%
22%
15%
a
cf
gh
ghi
mn
n
n
pr
38%
62%
10%
17%
40%
33%
6%
6%
14%
34%
36%
31%
20%
12%
85%
7%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Handheld/ portable games player
(e.g. Nintendo DS, Sony PSP)
185
103
82
64
59
55
7
17
19
23
51
46
51
43
45
152
18
12
3
7%
8%
6%
18%
13%
6%
1%
5%
7%
6%
9%
6%
7%
7%
7%
7%
8%
9%
4%
ef
ef
f
r
r
r
56%
44%
35%
32%
30%
4%
9%
10%
12%
27%
25%
28%
23%
25%
82%
10%
7%
1%
A smart watch - a wearable
computer that may be compatible
with a smartphone. Brands include
Apple Watch, Pebble, Samsung and
Sony
83
53
29
17
18
37
11
9
4
9
30
28
30
9
16
69
6
6
1
3%
4%
2%
5%
4%
4%
1%
3%
2%
3%
5%
4%
4%
2%
2%
3%
3%
4%
2%
b
f
f
f
h
m
m
r
65%
35%
21%
21%
45%
13%
11%
5%
11%
36%
34%
36%
11%
19%
84%
8%
7%
1%
ANY DVD PLAYER
1517
750
767
179
244
552
542
158
151
204
396
444
394
346
332
1277
124
74
42
57%
58%
56%
49%
52%
60%
58%
50%
58%
57%
68%
62%
55%
60%
50%
57%
53%
56%
57%
cd
cd
g
ghi
ln
n
49%
51%
12%
16%
36%
36%
10%
10%
13%
26%
29%
26%
23%
22%
84%
8%
5%
3%
ANY GAMES CONSOLE
607
356
251
191
193
189
34
64
48
83
165
143
173
141
149
499
62
28
17
23%
27%
18%
52%
41%
21%
4%
20%
18%
23%
28%
20%
24%
24%
23%
22%
27%
21%
23%
b
def
ef
f
gh
59%
41%
31%
32%
31%
6%
10%
8%
14%
27%
24%
29%
23%
25%
82%
10%
5%
3%
None of these
762
345
417
70
135
236
321
116
72
103
102
175
196
149
240
632
70
38
21
28%
27%
30%
19%
29%
26%
35%
37%
28%
29%
17%
25%
27%
26%
36%
28%
30%
29%
29%
a
c
c
cde
hij
j
j
klm
45%
55%
9%
18%
31%
42%
15%
9%
13%
13%
23%
26%
20%
32%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
12
7
5
1
*
2
8
2
2
-
-
*
4
1
5
10
1
*
1
*%
1%
*%
*%
*%
*%
1%
1%
1%
-%
-%
*%
1%
*%
1%
*%
*%
*%
1%
j
59%
41%
9%
2%
21%
68%
20%
21%
-%
-%
4%
38%
12%
46%
84%
7%
4%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
A standard DVD player
1239
104
173
110
93
110
143
123
62
125
1058
182
713
521
723
516
46%
31%
48%
48%
49%
47%
58%
54%
55%
41%
46%
51%
46%
47%
50%
42%
a
a
a
a
abcdei
ai
ai
a
o
8%
14%
9%
7%
9%
12%
10%
5%
10%
85%
15%
58%
42%
58%
42%
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
578
53
81
49
43
61
60
47
24
55
509
68
402
175
293
285
22%
16%
23%
22%
23%
26%
25%
21%
21%
18%
22%
19%
26%
16%
20%
23%
a
a
m
9%
14%
8%
7%
11%
10%
8%
4%
10%
88%
12%
70%
30%
51%
49%
An MP3 player/iPod
543
54
81
48
42
37
73
56
28
53
465
79
395
146
328
216
20%
16%
22%
21%
22%
16%
30%
25%
24%
18%
20%
22%
25%
13%
23%
18%
acei
ae
ae
m
o
10%
15%
9%
8%
7%
13%
10%
5%
10%
86%
14%
73%
27%
60%
40%
A Blu Ray DVD player
516
36
67
68
41
52
51
47
29
54
434
82
359
154
320
197
19%
11%
19%
30%
22%
22%
21%
21%
26%
18%
19%
23%
23%
14%
22%
16%
a
abdefgi
a
a
a
a
a
a
j
m
o
7%
13%
13%
8%
10%
10%
9%
6%
11%
84%
16%
69%
30%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, Nook
eReader)
495
28
69
48
43
50
54
55
23
51
407
88
325
169
319
176
18%
8%
19%
21%
23%
21%
22%
24%
20%
17%
18%
25%
21%
15%
22%
14%
a
a
a
a
a
ai
a
a
j
m
o
6%
14%
10%
9%
10%
11%
11%
5%
10%
82%
18%
66%
34%
65%
35%
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
185
17
20
22
16
14
17
17
11
19
167
18
130
55
91
93
7%
5%
6%
9%
9%
6%
7%
7%
10%
6%
7%
5%
8%
5%
6%
8%
a
m
9%
11%
12%
9%
8%
9%
9%
6%
10%
90%
10%
70%
30%
49%
51%
A smart watch - a wearable computer that
may be compatible with a smartphone.
Brands include Apple Watch, Pebble,
Samsung and Sony
83
17
9
9
8
5
6
4
3
9
68
14
64
18
41
41
3%
5%
2%
4%
4%
2%
2%
2%
3%
3%
3%
4%
4%
2%
3%
3%
g
m
21%
10%
11%
9%
6%
7%
4%
4%
11%
83%
17%
78%
22%
50%
50%
ANY DVD PLAYER
1517
131
206
141
110
140
162
152
79
156
1300
218
907
602
879
638
57%
39%
57%
62%
59%
59%
66%
67%
69%
52%
56%
60%
58%
54%
61%
52%
a
ai
a
a
ai
abdi
abdei
a
m
o
9%
14%
9%
7%
9%
11%
10%
5%
10%
86%
14%
60%
40%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
ANY GAMES CONSOLE
607
57
85
52
43
63
64
51
25
59
534
73
422
184
310
297
23%
17%
24%
23%
23%
26%
26%
22%
22%
20%
23%
20%
27%
17%
21%
24%
a
a
m
9%
14%
9%
7%
10%
11%
8%
4%
10%
88%
12%
70%
30%
51%
49%
None of these
762
162
87
52
48
64
37
50
25
108
678
84
391
369
371
391
28%
48%
24%
23%
25%
27%
15%
22%
22%
36%
29%
23%
25%
33%
26%
32%
bcdefghi
f
f
f
f
bcdefgh
k
l
n
21%
11%
7%
6%
8%
5%
7%
3%
14%
89%
11%
51%
48%
49%
51%
Don't know
12
3
-
1
1
4
1
*
-
-
10
2
3
9
4
8
*%
1%
-%
1%
*%
2%
*%
*%
-%
-%
*%
1%
*%
1%
*%
1%
l
24%
-%
13%
5%
31%
7%
4%
-%
-%
82%
18%
22%
78%
35%
65%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1581
755
826
355
374
680
172
190
153
209
345
326
479
368
407
966
207
203
205
Effective Weighted Sample
1090
517
574
235
262
472
124
131
106
151
264
240
332
254
274
835
130
124
158
Total
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
Nintendo Wii/ Wii U
362
147
214
68
79
167
47
29
31
57
121
108
111
76
66
310
19
25
8
31%
27%
34%
28%
27%
32%
40%
26%
30%
34%
37%
37%
34%
26%
25%
32%
19%
41%
24%
a
cd
g
mn
mn
p
opr
41%
59%
19%
22%
46%
13%
8%
9%
16%
33%
30%
31%
21%
18%
86%
5%
7%
2%
XBox 360
339
160
180
72
82
157
28
36
36
49
86
85
82
93
78
270
38
22
9
29%
29%
29%
29%
28%
30%
24%
32%
34%
29%
26%
29%
25%
32%
29%
28%
37%
36%
28%
o
o
47%
53%
21%
24%
46%
8%
11%
11%
15%
25%
25%
24%
27%
23%
80%
11%
6%
3%
PlayStation 3
276
133
143
64
77
114
20
28
27
32
86
69
73
73
61
239
14
17
5
23%
24%
23%
26%
27%
22%
17%
26%
25%
19%
26%
23%
22%
25%
23%
24%
14%
29%
15%
f
pr
pr
48%
52%
23%
28%
41%
7%
10%
10%
12%
31%
25%
26%
26%
22%
87%
5%
6%
2%
PlayStation 4
265
131
134
68
63
120
14
14
19
32
85
63
76
73
52
210
30
13
12
23%
24%
21%
28%
22%
23%
12%
13%
18%
19%
26%
22%
23%
25%
19%
21%
29%
21%
37%
f
f
f
g
oq
50%
50%
26%
24%
45%
5%
5%
7%
12%
32%
24%
29%
28%
20%
79%
11%
5%
4%
Nintendo DS/ DSi/ DS Lite/ 3DS
264
103
161
56
63
121
24
25
27
39
71
58
82
69
55
221
19
20
4
22%
19%
26%
23%
22%
23%
20%
23%
25%
23%
22%
20%
25%
24%
21%
23%
18%
33%
13%
a
r
opr
39%
61%
21%
24%
46%
9%
10%
10%
15%
27%
22%
31%
26%
21%
84%
7%
8%
2%
XBox One
171
92
79
44
45
70
12
13
12
29
47
28
53
43
47
149
11
7
3
15%
17%
13%
18%
16%
13%
10%
12%
12%
17%
14%
10%
16%
15%
18%
15%
10%
12%
10%
f
k
k
54%
46%
26%
27%
41%
7%
8%
7%
17%
28%
16%
31%
25%
28%
88%
6%
4%
2%
PlayStation 2
123
55
68
39
29
36
19
11
16
21
29
24
26
33
41
96
12
13
3
10%
10%
11%
16%
10%
7%
16%
10%
15%
12%
9%
8%
8%
11%
15%
10%
12%
21%
8%
de
e
kl
opr
45%
55%
32%
24%
29%
15%
9%
13%
17%
24%
19%
21%
27%
33%
78%
10%
10%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1581
755
826
355
374
680
172
190
153
209
345
326
479
368
407
966
207
203
205
Effective Weighted Sample
1090
517
574
235
262
472
124
131
106
151
264
240
332
254
274
835
130
124
158
Total
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
XBox
78
36
42
14
13
43
9
6
13
9
18
19
19
25
16
69
3
3
4
7%
7%
7%
6%
4%
8%
8%
6%
12%
5%
6%
6%
6%
9%
6%
7%
3%
5%
13%
d
ij
p
opq
46%
54%
17%
16%
55%
12%
8%
16%
11%
23%
24%
24%
32%
20%
88%
3%
3%
6%
PlayStation Portable (PSP)/
PlayStation Vita
62
38
24
13
14
31
4
9
7
11
9
12
11
18
21
51
6
4
1
5%
7%
4%
5%
5%
6%
3%
8%
7%
6%
3%
4%
3%
6%
8%
5%
5%
7%
2%
b
j
l
r
61%
39%
21%
22%
50%
7%
14%
12%
17%
15%
20%
17%
29%
34%
83%
9%
7%
1%
Other
13
9
4
2
2
9
-
1
1
4
2
2
2
4
4
10
1
1
*
1%
2%
1%
1%
1%
2%
-%
*%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
2%
69%
31%
15%
15%
70%
-%
4%
5%
28%
19%
15%
19%
32%
34%
81%
10%
4%
4%
PS3/ PS4/ Wii/ XBox 360/ XBox/
XBox One
1077
512
565
232
270
474
101
102
95
152
310
273
291
268
244
900
91
55
30
92%
92%
91%
94%
93%
91%
85%
92%
91%
90%
94%
93%
90%
93%
91%
92%
88%
92%
93%
f
f
f
48%
52%
22%
25%
44%
9%
10%
9%
14%
29%
25%
27%
25%
23%
84%
8%
5%
3%
DS/ PSP/ PORTABLE CONSOLE
297
127
170
64
69
139
26
31
28
46
77
66
87
78
66
249
23
21
4
25%
23%
27%
26%
24%
27%
22%
28%
27%
27%
23%
23%
27%
27%
25%
25%
22%
35%
14%
r
opr
43%
57%
21%
23%
47%
9%
11%
10%
16%
26%
22%
29%
26%
22%
84%
8%
7%
1%
Don't know
46
16
30
8
6
19
14
2
5
5
10
16
14
8
9
35
7
3
1
4%
3%
5%
3%
2%
4%
12%
2%
4%
3%
3%
5%
4%
3%
3%
4%
7%
5%
4%
cde
35%
65%
18%
12%
40%
30%
5%
10%
12%
21%
34%
30%
16%
20%
74%
16%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
Nintendo Wii/ Wii U
362
**
**
45
34
23
42
33
17
35
312
49
255
103
209
152
31%
**
**
41%
38%
20%
36%
34%
31%
25%
31%
32%
30%
31%
33%
28%
ei
ei
e
e
**
**
12%
9%
6%
12%
9%
5%
10%
86%
14%
71%
28%
58%
42%
XBox 360
339
**
**
40
32
27
32
29
16
43
293
47
247
90
182
158
29%
**
**
37%
36%
24%
27%
30%
30%
31%
29%
31%
29%
28%
29%
29%
e
**
**
12%
9%
8%
9%
9%
5%
13%
86%
14%
73%
26%
54%
46%
PlayStation 3
276
**
**
34
18
28
27
17
13
26
238
38
195
78
146
129
23%
**
**
31%
20%
24%
23%
17%
25%
19%
23%
25%
23%
24%
23%
24%
gi
**
**
12%
7%
10%
10%
6%
5%
9%
86%
14%
71%
28%
53%
47%
PlayStation 4
265
**
**
23
26
30
17
20
11
31
233
32
193
71
136
129
23%
**
**
22%
29%
26%
14%
21%
21%
22%
23%
21%
23%
22%
21%
24%
f
f
**
**
9%
10%
11%
6%
8%
4%
12%
88%
12%
73%
27%
51%
49%
Nintendo DS/ DSi/ DS Lite/ 3DS
264
**
**
23
22
18
25
19
15
44
231
33
185
77
152
112
22%
**
**
22%
25%
15%
21%
20%
27%
32%
23%
22%
22%
24%
24%
21%
e
e
**
**
9%
8%
7%
9%
7%
6%
17%
88%
12%
70%
29%
58%
42%
XBox One
171
**
**
12
17
26
12
19
20
15
148
22
123
47
85
86
15%
**
**
11%
20%
23%
10%
20%
38%
11%
14%
15%
15%
15%
13%
16%
cfi
f
cdefgi
**
**
7%
10%
15%
7%
11%
12%
9%
87%
13%
72%
28%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
PlayStation 2
123
**
**
14
12
14
14
11
7
6
108
15
84
38
71
52
10%
**
**
13%
13%
12%
12%
11%
13%
4%
11%
10%
10%
12%
11%
10%
i
i
i
i
**
**
11%
9%
11%
11%
9%
6%
5%
88%
12%
68%
31%
57%
43%
XBox
78
**
**
8
4
13
16
5
3
8
62
17
54
23
41
38
7%
**
**
8%
4%
12%
13%
6%
5%
6%
6%
11%
6%
7%
6%
7%
d
dh
j
**
**
11%
5%
17%
20%
7%
3%
11%
79%
21%
69%
30%
52%
48%
PlayStation Portable (PSP)/ PlayStation
Vita
62
**
**
5
6
2
3
9
2
15
54
7
47
14
31
31
5%
**
**
4%
6%
2%
3%
9%
3%
11%
5%
5%
6%
4%
5%
6%
ef
efh
**
**
8%
9%
3%
5%
15%
3%
24%
88%
12%
77%
23%
50%
50%
Other
13
**
**
1
1
1
2
2
1
2
10
2
7
5
9
3
1%
**
**
1%
1%
1%
2%
2%
1%
1%
1%
1%
1%
2%
2%
1%
**
**
6%
5%
6%
19%
18%
6%
14%
82%
18%
58%
42%
75%
25%
PS3/ PS4/ Wii/ XBox 360/ XBox/ XBox
One
1077
**
**
98
86
111
112
87
52
121
939
138
770
302
567
509
92%
**
**
91%
96%
96%
95%
89%
96%
87%
92%
90%
91%
92%
90%
93%
i
i
i
i
n
**
**
9%
8%
10%
10%
8%
5%
11%
87%
13%
71%
28%
53%
47%
DS/ PSP/ PORTABLE CONSOLE
297
**
**
24
27
19
26
22
16
53
260
37
212
85
173
125
25%
**
**
22%
31%
17%
22%
23%
29%
38%
25%
25%
25%
26%
27%
23%
e
e
cefg
**
**
8%
9%
6%
9%
7%
5%
18%
87%
13%
71%
28%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
Don't know
46
**
**
8
1
2
3
5
1
3
38
8
33
13
32
14
4%
**
**
7%
1%
2%
2%
5%
2%
2%
4%
5%
4%
4%
5%
3%
d
o
**
**
16%
3%
5%
6%
11%
3%
6%
82%
18%
71%
27%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1581
755
826
355
374
680
172
190
153
209
345
326
479
368
407
966
207
203
205
Effective Weighted Sample
1090
517
574
235
262
472
124
131
106
151
264
240
332
254
274
835
130
124
158
Total
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
Online gaming
421
252
169
137
103
163
18
41
28
55
115
89
117
109
106
340
43
23
15
36%
46%
27%
56%
36%
31%
15%
37%
27%
33%
35%
30%
36%
38%
40%
35%
42%
38%
45%
b
def
f
f
k
o
60%
40%
33%
24%
39%
4%
10%
7%
13%
27%
21%
28%
26%
25%
81%
10%
5%
3%
Watching DVDs/ Blu Ray DVDs
260
145
115
77
80
94
10
26
17
43
80
65
72
69
55
220
20
16
4
22%
26%
19%
31%
27%
18%
8%
24%
16%
25%
24%
22%
22%
24%
20%
22%
19%
27%
14%
b
ef
ef
f
r
r
56%
44%
29%
31%
36%
4%
10%
6%
16%
31%
25%
28%
26%
21%
84%
8%
6%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Hub, All4, Demand 5 or Sky Go
249
136
113
85
69
84
10
23
20
31
83
64
73
54
58
218
16
12
3
21%
25%
18%
35%
24%
16%
9%
21%
19%
19%
25%
22%
22%
19%
22%
22%
15%
21%
8%
b
def
ef
f
r
r
55%
45%
34%
28%
34%
4%
9%
8%
13%
33%
26%
29%
22%
23%
88%
6%
5%
1%
Browsing the web/ internet
192
103
89
63
54
67
8
17
15
27
66
41
55
48
48
159
18
11
4
16%
19%
14%
26%
19%
13%
7%
15%
15%
16%
20%
14%
17%
17%
18%
16%
17%
18%
13%
ef
ef
f
54%
46%
33%
28%
35%
4%
9%
8%
14%
34%
21%
29%
25%
25%
83%
9%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1581
755
826
355
374
680
172
190
153
209
345
326
479
368
407
966
207
203
205
Effective Weighted Sample
1090
517
574
235
262
472
124
131
106
151
264
240
332
254
274
835
130
124
158
Total
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
Watching purchased TV
programmes/ films online or
downloads, either via pay per view
services (e.g. Playstation Movies,
Blinkbox) or via a 'standalone'
subscription service (e.g. LoveFilm
Instant, Netflix)
163
90
73
56
41
61
4
18
10
24
54
47
39
40
36
135
11
9
7
14%
16%
12%
23%
14%
12%
4%
16%
9%
14%
16%
16%
12%
14%
13%
14%
11%
16%
22%
b
def
f
f
op
55%
45%
34%
25%
38%
3%
11%
6%
15%
33%
29%
24%
24%
22%
83%
7%
6%
4%
Watching short video clips online
(e.g. YouTube or Dailymotion)
153
92
61
64
27
58
4
14
13
21
52
35
45
39
34
134
11
8
1
13%
17%
10%
26%
9%
11%
4%
13%
12%
12%
16%
12%
14%
14%
13%
14%
10%
13%
4%
b
def
f
r
r
60%
40%
42%
17%
38%
3%
9%
9%
13%
34%
23%
29%
26%
22%
87%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1581
755
826
355
374
680
172
190
153
209
345
326
479
368
407
966
207
203
205
Effective Weighted Sample
1090
517
574
235
262
472
124
131
106
151
264
240
332
254
274
835
130
124
158
Total
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube or on other sites
e.g. Vimeo, South Park Studios)
116
59
57
44
30
39
3
11
7
19
29
30
32
33
21
105
5
5
1
10%
11%
9%
18%
10%
8%
3%
10%
6%
11%
9%
10%
10%
12%
8%
11%
4%
9%
3%
def
f
pr
50%
50%
38%
26%
34%
3%
9%
6%
16%
25%
26%
27%
29%
18%
91%
4%
4%
1%
Watching 'live' TV programmes/
content via your internet connection
66
39
27
25
14
22
4
4
4
10
21
18
16
19
13
58
4
3
*
6%
7%
4%
10%
5%
4%
3%
4%
4%
6%
6%
6%
5%
7%
5%
6%
4%
6%
*%
b
def
r
r
r
60%
40%
38%
21%
34%
6%
7%
6%
15%
32%
27%
24%
29%
20%
88%
7%
5%
*%
Other
25
11
14
3
5
11
5
2
3
3
9
7
7
5
6
18
5
2
*
2%
2%
2%
1%
2%
2%
5%
2%
3%
2%
3%
2%
2%
2%
2%
2%
5%
3%
1%
c
or
44%
56%
11%
21%
46%
22%
9%
12%
11%
35%
29%
27%
21%
23%
73%
20%
6%
1%
WATCHING VIDEO CONTENT
431
226
204
128
123
164
16
45
34
71
130
108
122
101
100
367
30
23
11
37%
41%
33%
52%
43%
31%
14%
40%
33%
42%
39%
37%
38%
35%
37%
37%
29%
38%
34%
b
def
ef
f
53%
47%
30%
29%
38%
4%
10%
8%
16%
30%
25%
28%
23%
23%
85%
7%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1581
755
826
355
374
680
172
190
153
209
345
326
479
368
407
966
207
203
205
Effective Weighted Sample
1090
517
574
235
262
472
124
131
106
151
264
240
332
254
274
835
130
124
158
Total
1176
554
622
246
290
520
119
111
105
169
329
293
324
289
268
979
104
60
33
47%
53%
21%
25%
44%
10%
9%
9%
14%
28%
25%
28%
25%
23%
83%
9%
5%
3%
IPTV
351
183
168
113
99
125
13
33
28
56
105
86
101
83
80
300
24
18
9
30%
33%
27%
46%
34%
24%
11%
30%
27%
33%
32%
29%
31%
29%
30%
31%
23%
29%
28%
b
def
ef
f
52%
48%
32%
28%
36%
4%
10%
8%
16%
30%
25%
29%
24%
23%
86%
7%
5%
3%
None of these
501
200
301
64
112
250
76
48
53
72
127
125
139
124
113
422
42
26
12
43%
36%
48%
26%
39%
48%
63%
43%
51%
42%
39%
42%
43%
43%
42%
43%
40%
43%
36%
a
c
cd
cde
j
40%
60%
13%
22%
50%
15%
9%
11%
14%
25%
25%
28%
25%
22%
84%
8%
5%
2%
Don't know
39
12
27
5
4
22
8
1
*
5
18
17
10
8
4
33
1
2
3
3%
2%
4%
2%
1%
4%
7%
*%
*%
3%
5%
6%
3%
3%
1%
3%
1%
3%
9%
a
d
cd
gh
n
op
31%
69%
12%
9%
58%
21%
1%
1%
12%
46%
45%
27%
19%
9%
84%
3%
5%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
Online gaming
421
**
**
38
34
47
39
40
22
38
373
48
301
118
205
216
36%
**
**
35%
39%
41%
33%
41%
40%
27%
36%
31%
36%
36%
33%
40%
i
i
i
n
**
**
9%
8%
11%
9%
9%
5%
9%
89%
11%
71%
28%
49%
51%
Watching DVDs/ Blu Ray DVDs
260
**
**
25
19
32
33
26
10
23
218
42
188
72
147
114
22%
**
**
23%
22%
28%
28%
27%
19%
16%
21%
28%
22%
22%
23%
21%
i
i
**
**
10%
7%
12%
13%
10%
4%
9%
84%
16%
72%
28%
56%
44%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Hub,
All4, Demand 5 or Sky Go
249
**
**
23
24
26
36
24
10
28
211
38
181
66
132
116
21%
**
**
22%
27%
23%
31%
25%
18%
20%
21%
25%
22%
20%
21%
21%
h
**
**
9%
10%
11%
15%
10%
4%
11%
85%
15%
73%
27%
53%
47%
Browsing the web/ internet
192
**
**
16
11
20
21
22
8
18
164
28
146
45
89
103
16%
**
**
14%
12%
17%
18%
23%
15%
13%
16%
18%
17%
14%
14%
19%
d
n
**
**
8%
6%
10%
11%
12%
4%
10%
85%
15%
76%
23%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
Watching purchased TV programmes/
films online or downloads, either via pay
per view services (e.g. Playstation Movies,
Blinkbox) or via a 'standalone' subscription
service (e.g. LoveFilm Instant, Netflix)
163
**
**
16
11
27
23
10
4
25
135
28
120
41
85
78
14%
**
**
15%
13%
24%
19%
10%
8%
18%
13%
18%
14%
13%
13%
14%
dgh
h
h
**
**
10%
7%
17%
14%
6%
3%
15%
83%
17%
74%
25%
52%
48%
Watching short video clips online (e.g.
YouTube or Dailymotion)
153
**
**
13
8
16
22
16
5
18
131
22
107
46
78
75
13%
**
**
12%
9%
14%
18%
16%
8%
12%
13%
14%
13%
14%
12%
14%
dh
**
**
9%
5%
10%
14%
10%
3%
11%
86%
14%
70%
30%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on YouTube channels such as
Channel 4, Jamie Oliver's Foodtube or on
other sites e.g. Vimeo, South Park
Studios)
116
**
**
10
8
15
17
8
4
13
102
14
80
36
56
60
10%
**
**
9%
9%
13%
15%
9%
8%
10%
10%
9%
9%
11%
9%
11%
**
**
9%
7%
13%
15%
7%
4%
12%
88%
12%
69%
31%
48%
52%
Watching 'live' TV programmes/ content
via your internet connection
66
**
**
7
6
14
10
7
2
4
54
12
49
17
35
31
6%
**
**
7%
7%
12%
9%
7%
4%
3%
5%
8%
6%
5%
6%
6%
hi
**
**
11%
9%
22%
16%
11%
4%
6%
82%
18%
74%
26%
53%
47%
Other
25
**
**
4
3
3
2
3
1
-
23
2
15
10
8
17
2%
**
**
3%
4%
3%
2%
3%
1%
-%
2%
1%
2%
3%
1%
3%
i
n
**
**
15%
13%
14%
8%
12%
3%
-%
92%
8%
59%
41%
31%
69%
WATCHING VIDEO CONTENT
431
**
**
30
35
50
56
35
16
50
370
61
311
118
219
212
37%
**
**
27%
39%
43%
48%
36%
29%
35%
36%
40%
37%
36%
35%
39%
ch
ch
**
**
7%
8%
12%
13%
8%
4%
12%
86%
14%
72%
27%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1581
85
99
112
115
117
110
101
113
114
1171
410
1020
554
741
840
Effective Weighted Sample
1090
75
94
108
107
109
105
94
105
105
918
183
726
376
518
593
Total
1176
110
149
108
89
115
117
97
54
140
1024
152
843
327
631
545
**
**
9%
8%
10%
10%
8%
5%
12%
87%
13%
72%
28%
54%
46%
IPTV
351
**
**
26
29
40
49
28
12
42
302
49
254
95
173
178
30%
**
**
24%
33%
35%
42%
29%
23%
30%
29%
32%
30%
29%
27%
33%
ch
**
**
7%
8%
11%
14%
8%
4%
12%
86%
14%
72%
27%
49%
51%
None of these
501
**
**
53
36
45
43
37
25
76
438
63
357
140
282
219
43%
**
**
49%
40%
39%
37%
38%
46%
54%
43%
42%
42%
43%
45%
40%
defg
**
**
11%
7%
9%
9%
7%
5%
15%
87%
13%
71%
28%
56%
44%
Don't know
39
**
**
4
2
2
4
5
3
1
33
6
30
9
27
12
3%
**
**
4%
3%
2%
3%
5%
6%
1%
3%
4%
4%
3%
4%
2%
i
o
**
**
11%
6%
5%
10%
14%
8%
3%
84%
16%
76%
24%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G or 4G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
~n
o
~p
q
~r
Unweighted total
668
249
419
69
104
259
236
49
49
88
188
211
239
125
92
416
81
100
71
Effective Weighted Sample
466
179
288
45
71
183
169
33
34
63
144
155
162
91
62
364
48
64
52
Total
495
189
306
51
84
197
163
30
32
71
168
180
155
100
59
420
34
29
11
38%
62%
**
17%
40%
33%
**
**
**
34%
36%
31%
20%
**
85%
**
6%
**
Yes
181
68
113
**
33
70
57
**
**
**
68
73
56
32
**
152
**
14
**
36%
36%
37%
**
39%
36%
35%
**
**
**
41%
40%
36%
32%
**
36%
**
47%
**
38%
62%
**
18%
39%
32%
**
**
**
38%
40%
31%
18%
**
84%
**
7%
**
No
279
110
169
**
45
113
93
**
**
**
87
94
89
60
**
240
**
13
**
56%
58%
55%
**
54%
58%
57%
**
**
**
52%
52%
57%
60%
**
57%
**
44%
**
q
39%
61%
**
16%
41%
33%
**
**
**
31%
34%
32%
22%
**
86%
**
5%
**
Don't know
36
11
24
**
6
13
14
**
**
**
13
13
10
8
**
28
**
3
**
7%
6%
8%
**
7%
7%
8%
**
**
**
8%
7%
7%
8%
**
7%
**
9%
**
32%
68%
**
16%
37%
39%
**
**
**
36%
37%
29%
22%
**
79%
**
8%
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G or 4G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
668
20
46
52
55
48
51
55
48
41
467
201
387
280
378
290
Effective Weighted Sample
466
18
43
50
53
46
49
52
44
38
368
103
279
195
275
200
Total
495
28
69
48
43
50
54
55
23
51
407
88
325
169
319
176
**
**
**
**
**
**
**
**
**
82%
18%
66%
34%
65%
35%
Yes
181
**
**
**
**
**
**
**
**
**
139
41
115
66
116
64
36%
**
**
**
**
**
**
**
**
**
34%
47%
35%
39%
36%
37%
j
**
**
**
**
**
**
**
**
**
77%
23%
64%
36%
64%
36%
No
279
**
**
**
**
**
**
**
**
**
238
41
187
90
178
101
56%
**
**
**
**
**
**
**
**
**
58%
46%
58%
53%
56%
57%
k
**
**
**
**
**
**
**
**
**
85%
15%
67%
32%
64%
36%
Don't know
36
**
**
**
**
**
**
**
**
**
30
6
23
13
25
11
7%
**
**
**
**
**
**
**
**
**
7%
7%
7%
8%
8%
6%
**
**
**
**
**
**
**
**
**
84%
16%
64%
36%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Can use to make and receive calls
2220
1075
1146
247
317
791
866
212
210
295
532
653
588
496
483
1853
197
109
62
83%
83%
83%
68%
68%
86%
93%
67%
81%
82%
91%
92%
82%
86%
73%
83%
84%
83%
84%
cd
cde
g
g
ghi
lmn
n
n
48%
52%
11%
14%
36%
39%
10%
9%
13%
24%
29%
26%
22%
22%
83%
9%
5%
3%
Can receive but not make calls/
incoming only
42
19
23
13
18
10
1
3
3
6
10
10
20
6
7
38
3
1
1
2%
1%
2%
3%
4%
1%
*%
1%
1%
2%
2%
1%
3%
1%
1%
2%
1%
1%
1%
ef
ef
f
mn
46%
54%
30%
43%
24%
3%
6%
7%
15%
23%
23%
46%
13%
16%
89%
7%
2%
2%
Line not working properly/ needs to
be repaired
28
14
14
8
6
12
2
8
2
6
5
5
9
7
7
24
1
2
1
1%
1%
1%
2%
1%
1%
*%
2%
1%
2%
1%
1%
1%
1%
1%
1%
1%
2%
1%
f
f
f
50%
50%
28%
21%
43%
8%
27%
7%
21%
18%
19%
33%
23%
25%
84%
5%
9%
3%
No, do not have landline phone
382
191
191
95
127
102
58
95
45
51
37
44
103
72
163
320
32
20
10
14%
15%
14%
26%
27%
11%
6%
30%
17%
14%
6%
6%
14%
12%
25%
14%
14%
15%
14%
ef
ef
f
hij
j
j
k
k
klm
50%
50%
25%
33%
27%
15%
25%
12%
13%
10%
11%
27%
19%
43%
84%
8%
5%
3%
Don't know
2
1
1
2
*
-
-
-
1
-
-
*
-
*
2
2
-
*
*
*%
*%
*%
1%
*%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
*%
-%
*%
*%
ef
59%
41%
96%
4%
-%
-%
-%
37%
-%
-%
4%
-%
4%
93%
93%
-%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
115
56
59
2
7
8
98
31
7
7
4
26
17
22
50
93
12
6
5
4%
4%
4%
1%
1%
1%
11%
10%
3%
2%
1%
4%
2%
4%
8%
4%
5%
5%
7%
cde
hij
j
klm
o
48%
52%
2%
6%
7%
85%
27%
6%
6%
3%
22%
15%
19%
44%
80%
10%
5%
4%
FIXED & MOBILE
2176
1052
1123
265
335
805
771
191
208
300
543
642
599
487
446
1821
189
106
59
81%
81%
82%
73%
71%
88%
83%
60%
80%
84%
93%
90%
83%
84%
67%
81%
81%
81%
80%
cdf
cd
g
g
ghi
lmn
n
n
48%
52%
12%
15%
37%
35%
9%
10%
14%
25%
30%
28%
22%
20%
84%
9%
5%
3%
MOBILE ONLY
379
188
191
97
126
100
56
92
45
51
37
44
103
72
159
318
31
19
10
14%
14%
14%
27%
27%
11%
6%
29%
17%
14%
6%
6%
14%
12%
24%
14%
13%
15%
13%
ef
ef
f
hij
j
j
k
k
klm
50%
50%
26%
33%
26%
15%
24%
12%
13%
10%
12%
27%
19%
42%
84%
8%
5%
3%
ALL FIXED
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
86%
85%
86%
73%
73%
89%
94%
70%
83%
86%
94%
94%
86%
88%
75%
86%
86%
85%
86%
cd
cde
g
g
ghi
lmn
n
n
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
ALL MOBILE
2554
1240
1314
362
460
905
827
284
253
351
579
686
703
558
605
2139
221
126
69
95%
95%
96%
99%
98%
99%
89%
89%
97%
98%
99%
96%
98%
96%
92%
96%
95%
95%
93%
f
f
f
g
g
gh
n
n
n
r
49%
51%
14%
18%
35%
32%
11%
10%
14%
23%
27%
28%
22%
24%
84%
9%
5%
3%
NEITHER
5
4
1
*
1
2
2
3
-
-
-
*
-
*
5
4
1
*
*
*%
*%
*%
*%
*%
*%
*%
1%
-%
-%
-%
*%
-%
*%
1%
*%
*%
*%
*%
j
klm
76%
24%
1%
22%
41%
35%
57%
-%
-%
-%
1%
-%
2%
97%
74%
12%
8%
5%
MOBILE ONLY NO FIXED
BROADBAND
255
124
131
56
82
69
48
77
34
33
18
22
64
47
122
214
21
14
7
10%
10%
10%
15%
18%
7%
5%
24%
13%
9%
3%
3%
9%
8%
18%
10%
9%
10%
9%
ef
ef
f
hij
j
j
k
k
klm
48%
52%
22%
32%
27%
19%
30%
13%
13%
7%
9%
25%
18%
48%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Can use to make and receive calls
2220
253
328
202
164
190
204
184
88
239
1894
326
1282
931
1270
951
83%
75%
91%
89%
87%
80%
83%
82%
78%
79%
82%
91%
83%
84%
88%
77%
aefghi
aeghi
ahi
a
j
o
11%
15%
9%
7%
9%
9%
8%
4%
11%
85%
15%
58%
42%
57%
43%
Can receive but not make calls/ incoming
only
42
24
1
1
1
2
3
-
3
3
39
3
32
11
13
29
2%
7%
*%
*%
1%
1%
1%
-%
2%
1%
2%
1%
2%
1%
1%
2%
bcdefghi
g
m
n
57%
3%
2%
3%
4%
8%
-%
7%
6%
92%
8%
75%
25%
31%
69%
Line not working properly/ needs to be
repaired
28
2
5
1
2
3
3
1
1
5
28
1
20
8
15
13
1%
1%
1%
*%
1%
1%
1%
*%
*%
2%
1%
*%
1%
1%
1%
1%
k
8%
18%
3%
8%
12%
11%
3%
2%
18%
98%
2%
72%
28%
54%
46%
No, do not have landline phone
382
59
25
22
22
41
34
40
22
54
353
29
218
162
145
237
14%
18%
7%
10%
12%
17%
14%
18%
20%
18%
15%
8%
14%
15%
10%
19%
bc
bc
b
bc
bcd
bc
k
n
16%
7%
6%
6%
11%
9%
11%
6%
14%
92%
8%
57%
42%
38%
62%
Don't know
2
-
-
1
-
-
-
-
-
1
2
*
*
2
*
2
*%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
37%
-%
-%
-%
-%
-%
55%
93%
7%
4%
96%
4%
96%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
115
15
16
9
12
11
5
6
8
10
103
13
20
95
59
56
4%
4%
5%
4%
6%
5%
2%
3%
7%
3%
4%
3%
1%
9%
4%
5%
f
fg
l
13%
14%
8%
10%
10%
4%
5%
6%
9%
89%
11%
17%
83%
51%
49%
FIXED & MOBILE
2176
264
318
195
155
184
206
179
84
237
1858
318
1314
854
1239
937
81%
78%
88%
86%
82%
78%
84%
79%
74%
78%
80%
88%
85%
77%
86%
76%
aeghi
aehi
h
h
j
m
o
12%
15%
9%
7%
8%
9%
8%
4%
11%
85%
15%
60%
39%
57%
43%
MOBILE ONLY
379
59
25
22
22
41
34
37
22
55
349
29
216
161
145
234
14%
18%
7%
10%
12%
17%
14%
17%
20%
18%
15%
8%
14%
14%
10%
19%
bc
bc
b
bc
bcd
bcd
k
n
16%
7%
6%
6%
11%
9%
10%
6%
14%
92%
8%
57%
43%
38%
62%
ALL FIXED
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
86%
82%
93%
90%
88%
83%
86%
82%
80%
82%
85%
92%
86%
85%
90%
81%
aefghi
aeghi
hi
j
o
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
ALL MOBILE
2554
323
342
217
177
226
240
216
106
291
2207
347
1530
1015
1384
1170
95%
96%
95%
96%
94%
95%
98%
96%
93%
97%
95%
96%
99%
91%
96%
95%
dh
m
13%
13%
9%
7%
9%
9%
8%
4%
11%
86%
14%
60%
40%
54%
46%
NEITHER
5
-
-
1
-
-
-
3
-
-
5
*
2
3
*
5
*%
-%
-%
*%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
n
-%
-%
14%
-%
-%
-%
60%
-%
-%
97%
3%
30%
62%
6%
94%
MOBILE ONLY NO FIXED BROADBAND
255
51
6
15
15
31
15
29
17
37
236
19
138
116
99
156
10%
15%
2%
7%
8%
13%
6%
13%
15%
12%
10%
5%
9%
10%
7%
13%
bcdf
b
b
bcf
b
bcf
bcdf
bcf
k
n
20%
2%
6%
6%
12%
6%
11%
7%
14%
93%
7%
54%
46%
39%
61%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3151
1493
1658
365
442
1021
1323
362
330
396
581
751
970
680
745
1885
415
411
440
Effective Weighted Sample
2127
1009
1119
246
290
705
902
251
218
282
434
545
654
466
482
1627
261
257
321
Total
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
Yes to make calls
2001
963
1038
201
253
709
838
182
188
262
481
617
521
440
423
1687
166
98
51
87%
87%
88%
75%
74%
87%
96%
82%
87%
85%
88%
92%
84%
86%
85%
88%
82%
87%
79%
cd
cde
g
lmn
pr
r
48%
52%
10%
13%
35%
42%
9%
9%
13%
24%
31%
26%
22%
21%
84%
8%
5%
3%
Yes to receive calls
2038
991
1048
215
270
722
832
182
194
271
491
626
545
443
421
1731
158
98
52
89%
89%
89%
80%
79%
89%
96%
82%
90%
88%
90%
94%
88%
87%
85%
90%
79%
87%
81%
cd
cde
g
g
g
lmn
pr
p
49%
51%
11%
13%
35%
41%
9%
10%
13%
24%
31%
27%
22%
21%
85%
8%
5%
3%
Yes for internet access
1669
803
865
220
281
654
513
129
145
234
466
516
462
381
310
1412
121
84
50
73%
72%
73%
82%
82%
81%
59%
58%
68%
76%
85%
77%
75%
75%
62%
74%
60%
75%
79%
f
f
f
g
gh
ghi
n
n
n
p
p
op
48%
52%
13%
17%
39%
31%
8%
9%
14%
28%
31%
28%
23%
19%
85%
7%
5%
3%
TOTAL PERSONALLY USE
2222
1074
1148
248
326
789
859
211
207
300
530
653
600
489
478
1857
193
111
62
97%
97%
97%
93%
95%
97%
99%
95%
96%
97%
97%
98%
97%
96%
96%
97%
96%
98%
97%
c
cde
48%
52%
11%
15%
36%
39%
10%
9%
13%
24%
29%
27%
22%
21%
84%
9%
5%
3%
No do not use landline at home
64
29
34
19
16
21
7
9
8
7
16
11
17
19
17
52
8
2
2
3%
3%
3%
7%
5%
3%
1%
4%
4%
2%
3%
2%
3%
4%
3%
3%
4%
2%
3%
ef
f
f
46%
54%
30%
24%
34%
12%
13%
13%
11%
25%
18%
26%
29%
26%
81%
13%
3%
3%
Don't know
6
5
1
-
*
2
3
2
-
1
1
3
*
1
2
5
-
-
*
*%
*%
*%
-%
*%
*%
*%
1%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
87%
13%
-%
*%
43%
56%
32%
-%
13%
14%
55%
*%
13%
32%
97%
-%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3151
208
232
221
218
205
203
194
200
204
2262
889
1603
1540
1601
1550
Effective Weighted Sample
2127
184
219
212
205
191
194
182
185
188
1747
409
1113
1048
1099
1055
Total
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
Yes to make calls
2001
243
295
187
143
174
190
170
74
211
1697
304
1125
870
1157
844
87%
87%
88%
92%
85%
89%
90%
92%
81%
85%
87%
92%
84%
92%
89%
85%
h
dhi
h
h
dh
j
l
o
12%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
56%
43%
58%
42%
Yes to receive calls
2038
271
300
191
145
172
191
173
79
209
1738
300
1163
870
1172
866
89%
97%
90%
94%
87%
88%
90%
93%
86%
85%
89%
91%
87%
92%
90%
87%
bdefhi
dehi
dhi
l
o
13%
15%
9%
7%
8%
9%
8%
4%
10%
85%
15%
57%
43%
58%
42%
Yes for internet access
1669
235
244
174
115
125
165
145
52
156
1424
245
1074
590
949
720
73%
84%
73%
86%
69%
64%
78%
78%
57%
63%
73%
74%
81%
62%
73%
72%
bdehi
ehi
bdehi
h
dehi
dehi
m
14%
15%
10%
7%
7%
10%
9%
3%
9%
85%
15%
64%
35%
57%
43%
TOTAL PERSONALLY USE
2222
276
322
200
160
183
209
184
90
231
1898
324
1290
925
1257
964
97%
99%
96%
98%
96%
94%
99%
100%
99%
94%
97%
98%
97%
97%
97%
97%
ei
ei
bdei
bdei
ei
12%
15%
9%
7%
8%
9%
8%
4%
10%
85%
15%
58%
42%
57%
43%
No do not use landline at home
64
1
10
3
7
13
1
1
1
16
57
6
42
21
36
28
3%
*%
3%
1%
4%
6%
1%
*%
1%
6%
3%
2%
3%
2%
3%
3%
a
afg
acfgh
acfgh
1%
16%
4%
10%
20%
2%
1%
2%
25%
90%
10%
65%
33%
56%
44%
Don't know
6
2
2
1
1
-
-
-
-
-
6
-
2
3
5
1
*%
1%
1%
*%
*%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
41%
32%
11%
13%
-%
-%
-%
-%
-%
100%
-%
44%
56%
85%
15%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC10). Thinking of when you use your landline, which one of these uses is the most important to you? (SINGLE CODE)
Base : Those who use their landline for internet access and to make or receive calls
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1958
917
1041
243
295
727
693
162
201
265
453
546
632
417
362
1234
220
261
243
Effective Weighted Sample
1366
650
716
162
193
516
502
120
134
191
338
405
429
301
243
1085
134
165
184
Total
1518
731
787
188
231
599
501
104
134
209
432
498
414
342
264
1308
96
73
41
48%
52%
12%
15%
39%
33%
7%
9%
14%
28%
33%
27%
23%
17%
86%
6%
5%
3%
Make/ receive calls
221
103
118
17
15
65
123
20
35
27
40
71
58
45
46
188
15
12
6
15%
14%
15%
9%
7%
11%
25%
20%
26%
13%
9%
14%
14%
13%
17%
14%
16%
16%
14%
cde
j
ij
47%
53%
8%
7%
30%
56%
9%
16%
12%
18%
32%
26%
21%
21%
85%
7%
5%
2%
Internet access
685
331
354
113
136
293
144
43
39
118
220
225
193
159
108
589
43
33
20
45%
45%
45%
60%
59%
49%
29%
41%
29%
57%
51%
45%
46%
47%
41%
45%
45%
45%
49%
ef
ef
f
h
gh
h
48%
52%
16%
20%
43%
21%
6%
6%
17%
32%
33%
28%
23%
16%
86%
6%
5%
3%
Both are equally important
612
297
315
58
80
240
233
40
59
64
171
201
163
137
110
531
37
28
15
40%
41%
40%
31%
35%
40%
47%
38%
44%
31%
40%
40%
39%
40%
42%
41%
39%
39%
38%
c
cde
i
i
48%
52%
10%
13%
39%
38%
7%
10%
10%
28%
33%
27%
22%
18%
87%
6%
5%
2%
Don't know
*
-
*
-
-
-
*
*
-
-
-
-
-
-
*
*
-
-
-
*%
-%
*%
-%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
-%
100%
-%
-%
-%
100%
100%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC10). Thinking of when you use your landline, which one of these uses is the most important to you? (SINGLE CODE)
Base : Those who use their landline for internet access and to make or receive calls
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
Unweighted total
1958
171
153
176
131
121
145
133
88
116
1404
554
1126
827
1058
900
Effective Weighted Sample
1366
153
145
169
124
113
138
127
82
108
1113
271
796
585
742
633
Total
1518
230
224
167
101
121
151
134
41
140
1290
228
962
552
881
637
15%
15%
11%
7%
8%
10%
9%
**
9%
85%
15%
63%
36%
58%
42%
Make/ receive calls
221
20
47
21
17
15
26
21
**
17
184
37
86
134
144
77
15%
9%
21%
13%
17%
13%
17%
16%
**
12%
14%
16%
9%
24%
16%
12%
ac
a
a
l
o
9%
21%
9%
8%
7%
12%
10%
**
8%
83%
17%
39%
61%
65%
35%
Internet access
685
75
108
80
29
51
80
83
**
62
584
101
492
190
399
286
45%
33%
48%
48%
28%
42%
53%
62%
**
44%
45%
44%
51%
34%
45%
45%
ad
ad
d
ad
abcdei
d
m
11%
16%
12%
4%
7%
12%
12%
**
9%
85%
15%
72%
28%
58%
42%
Both are equally important
612
135
69
66
55
55
46
29
**
61
521
91
384
228
339
274
40%
59%
31%
40%
55%
45%
30%
21%
**
44%
40%
40%
40%
41%
38%
43%
bcefgi
g
bcfg
bfg
bfg
22%
11%
11%
9%
9%
7%
5%
**
10%
85%
15%
63%
37%
55%
45%
Don't know
*
-
-
-
-
-
-
*
**
-
*
-
-
*
-
*
*%
-%
-%
-%
-%
-%
-%
*%
**
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
100%
**
-%
100%
-%
-%
100%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3060
1448
1612
337
414
997
1312
342
324
382
566
736
936
667
717
1827
410
394
429
Effective Weighted Sample
2069
982
1088
226
270
690
897
238
213
273
423
537
627
458
465
1580
257
247
312
Total
2220
1075
1146
247
317
791
866
212
210
295
532
653
588
496
483
1853
197
109
62
48%
52%
11%
14%
36%
39%
10%
9%
13%
24%
29%
26%
22%
22%
83%
9%
5%
3%
On a monthly or quarterly basis,
alongside call charges and other
costs
2004
978
1025
184
283
740
797
196
192
266
488
585
524
447
448
1656
189
102
56
90%
91%
89%
74%
89%
94%
92%
93%
91%
90%
92%
90%
89%
90%
93%
89%
96%
93%
91%
c
cd
c
l
or
49%
51%
9%
14%
37%
40%
10%
10%
13%
24%
29%
26%
22%
22%
83%
9%
5%
3%
12 months in advance (a lump sum
of around £120-£160 for the year)
and then pay monthly or quarterly
for call charges and other costs
122
54
68
15
15
41
51
7
10
23
35
37
39
29
18
113
3
3
3
6%
5%
6%
6%
5%
5%
6%
3%
5%
8%
7%
6%
7%
6%
4%
6%
2%
3%
4%
g
n
p
44%
56%
13%
12%
34%
41%
5%
9%
19%
29%
30%
32%
23%
15%
92%
3%
3%
2%
Don't know
94
42
52
48
19
10
18
9
8
6
8
31
25
21
17
83
5
4
3
4%
4%
5%
19%
6%
1%
2%
4%
4%
2%
2%
5%
4%
4%
4%
4%
2%
3%
5%
def
ef
j
44%
56%
51%
20%
10%
19%
9%
8%
6%
9%
33%
27%
22%
18%
88%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3060
188
228
219
214
199
196
193
193
197
2186
874
1548
1504
1572
1488
Effective Weighted Sample
2069
167
216
210
202
185
187
181
179
182
1693
404
1074
1025
1083
1010
Total
2220
253
328
202
164
190
204
184
88
239
1894
326
1282
931
1270
951
11%
15%
9%
7%
9%
9%
8%
4%
11%
85%
15%
58%
42%
57%
43%
On a monthly or quarterly basis, alongside
call charges and other costs
2004
216
299
186
146
163
188
169
84
205
1710
294
1166
830
1146
858
90%
85%
91%
92%
89%
86%
92%
92%
95%
86%
90%
90%
91%
89%
90%
90%
aei
adei
11%
15%
9%
7%
8%
9%
8%
4%
10%
85%
15%
58%
41%
57%
43%
12 months in advance (a lump sum of
around £120-£160 for the year) and then
pay monthly or quarterly for call charges
and other costs
122
32
12
7
8
14
9
8
2
22
103
19
75
48
68
54
6%
13%
4%
4%
5%
8%
4%
4%
2%
9%
5%
6%
6%
5%
5%
6%
bcdfgh
h
bch
26%
10%
6%
6%
12%
7%
6%
2%
18%
84%
16%
61%
39%
56%
44%
Don't know
94
5
17
9
10
13
8
8
2
12
81
14
41
53
56
39
4%
2%
5%
4%
6%
7%
4%
4%
3%
5%
4%
4%
3%
6%
4%
4%
a
l
6%
17%
9%
10%
13%
8%
8%
2%
13%
85%
15%
44%
56%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Mobile phone
1822
879
944
344
434
717
327
192
168
260
447
462
505
399
455
1536
148
81
58
68%
68%
69%
95%
93%
78%
35%
60%
64%
73%
77%
65%
70%
69%
69%
69%
63%
61%
78%
ef
ef
f
gh
gh
k
q
opq
48%
52%
19%
24%
39%
18%
11%
9%
14%
25%
25%
28%
22%
25%
84%
8%
4%
3%
Landline phone at home
745
361
384
12
28
160
545
104
80
87
121
232
186
155
171
618
75
39
14
28%
28%
28%
3%
6%
17%
59%
33%
31%
24%
21%
33%
26%
27%
26%
28%
32%
29%
19%
cd
cde
ij
j
lmn
r
r
r
48%
52%
2%
4%
21%
73%
14%
11%
12%
16%
31%
25%
21%
23%
83%
10%
5%
2%
Landline phone at work
54
33
21
4
3
17
29
9
4
7
10
11
14
17
11
39
4
9
1
2%
3%
2%
1%
1%
2%
3%
3%
1%
2%
2%
2%
2%
3%
2%
2%
2%
7%
2%
cd
opr
61%
39%
8%
6%
32%
55%
16%
7%
12%
19%
20%
27%
31%
21%
73%
8%
17%
2%
Public payphone
28
11
17
3
3
9
12
5
6
4
-
3
7
6
12
22
3
1
1
1%
1%
1%
1%
1%
1%
1%
2%
2%
1%
-%
*%
1%
1%
2%
1%
1%
1%
1%
j
j
j
k
40%
60%
11%
11%
32%
45%
19%
23%
13%
-%
11%
24%
20%
45%
81%
12%
3%
4%
Internet voice service (VoIP)
3
2
1
-
1
2
1
2
1
-
-
*
2
*
1
2
1
*
-
*%
*%
*%
-%
*%
*%
*%
1%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
78%
22%
-%
22%
55%
23%
56%
35%
-%
-%
3%
58%
6%
33%
71%
19%
9%
-%
Other
9
6
3
1
-
3
5
2
2
1
1
*
2
2
4
6
1
1
-
*%
*%
*%
*%
-%
*%
1%
1%
1%
*%
*%
*%
*%
*%
1%
*%
1%
1%
-%
70%
30%
10%
-%
34%
57%
28%
20%
10%
14%
4%
23%
26%
48%
71%
16%
13%
-%
Don't know
15
9
6
*
-
7
7
4
-
1
4
3
4
1
6
13
1
1
*
1%
1%
*%
*%
-%
1%
1%
1%
-%
*%
1%
*%
1%
*%
1%
1%
*%
1%
*%
62%
38%
1%
-%
49%
50%
25%
-%
5%
27%
23%
28%
9%
40%
88%
7%
5%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Mobile phone
1822
289
227
132
129
154
164
164
88
190
1619
203
1258
555
910
913
68%
86%
63%
58%
68%
65%
67%
72%
77%
63%
70%
56%
81%
50%
63%
74%
bcdefghi
c
bci
bcdefi
k
m
n
16%
12%
7%
7%
8%
9%
9%
5%
10%
89%
11%
69%
30%
50%
50%
Landline phone at home
745
31
128
93
52
71
73
54
22
94
599
147
243
501
474
271
28%
9%
36%
41%
28%
30%
30%
24%
19%
31%
26%
41%
16%
45%
33%
22%
agh
adefghi
ah
ah
ah
a
a
ah
j
l
o
4%
17%
12%
7%
9%
10%
7%
3%
13%
80%
20%
33%
67%
64%
36%
Landline phone at work
54
13
1
1
4
7
3
2
1
8
47
7
26
27
31
22
2%
4%
*%
*%
2%
3%
1%
1%
1%
3%
2%
2%
2%
2%
2%
2%
bch
bc
b
23%
2%
2%
7%
13%
5%
4%
1%
14%
88%
12%
49%
51%
58%
42%
Public payphone
28
5
-
-
2
4
1
3
1
8
26
2
12
15
14
13
1%
1%
-%
-%
1%
2%
*%
1%
*%
3%
1%
1%
1%
1%
1%
1%
bc
bcf
17%
-%
-%
7%
15%
3%
9%
2%
29%
93%
7%
45%
54%
51%
49%
Internet voice service (VoIP)
3
-
-
-
-
1
1
-
*
-
3
*
1
2
1
2
*%
-%
-%
-%
-%
*%
*%
-%
*%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
22%
35%
-%
14%
-%
91%
9%
41%
59%
44%
56%
Other
9
-
-
1
2
1
2
1
-
-
8
*
2
6
5
4
*%
-%
-%
*%
1%
*%
1%
*%
-%
-%
*%
*%
*%
1%
*%
*%
-%
-%
10%
18%
10%
24%
10%
-%
-%
95%
5%
27%
73%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Don't know
15
1
3
-
-
-
2
2
3
2
14
1
8
7
8
6
1%
*%
1%
-%
-%
-%
1%
1%
2%
1%
1%
*%
*%
1%
1%
1%
cde
8%
23%
-%
-%
-%
10%
16%
17%
13%
94%
6%
53%
47%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Mobile phone
1694
832
862
344
417
641
291
189
159
244
394
401
470
378
444
1434
130
75
55
63%
64%
63%
94%
89%
70%
31%
60%
61%
68%
68%
56%
65%
65%
67%
64%
56%
57%
74%
def
ef
f
g
g
k
k
k
pq
opq
49%
51%
20%
25%
38%
17%
11%
9%
14%
23%
24%
28%
22%
26%
85%
8%
4%
3%
Landline phone at home
924
439
485
18
47
253
606
115
99
108
179
295
238
189
201
755
98
52
18
35%
34%
35%
5%
10%
28%
65%
36%
38%
30%
31%
41%
33%
32%
30%
34%
42%
40%
24%
c
cd
cde
ij
lmn
r
or
or
47%
53%
2%
5%
27%
66%
12%
11%
12%
19%
32%
26%
20%
22%
82%
11%
6%
2%
Internet voice service (VoIP)
17
8
9
-
2
4
11
4
2
-
*
3
4
5
5
14
1
1
*
1%
1%
1%
-%
*%
*%
1%
1%
1%
-%
*%
*%
1%
1%
1%
1%
*%
1%
1%
c
j
46%
54%
-%
10%
22%
68%
22%
12%
-%
1%
18%
23%
27%
32%
85%
5%
7%
3%
Public payphone
15
6
9
2
2
5
5
3
*
1
5
5
3
5
2
13
1
1
*
1%
*%
1%
1%
1%
1%
*%
1%
*%
*%
1%
1%
*%
1%
*%
1%
1%
1%
*%
37%
63%
16%
16%
37%
31%
18%
1%
6%
32%
33%
20%
35%
12%
85%
8%
5%
1%
Other
5
4
1
1
-
2
3
2
*
1
-
*
1
*
3
3
1
1
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
-%
*%
*%
*%
1%
*%
1%
1%
-%
o
72%
28%
17%
-%
32%
51%
31%
3%
21%
-%
6%
23%
3%
67%
53%
28%
19%
-%
Don't know
21
13
7
*
-
10
11
5
-
4
5
8
4
4
5
18
1
1
*
1%
1%
1%
*%
-%
1%
1%
2%
-%
1%
1%
1%
1%
1%
1%
1%
*%
1%
*%
d
cd
h
65%
35%
*%
-%
46%
53%
24%
-%
20%
24%
37%
19%
19%
24%
87%
5%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Mobile phone
1694
274
202
110
121
150
156
154
82
184
1514
180
1147
541
819
875
63%
81%
56%
48%
64%
63%
64%
68%
72%
61%
65%
50%
74%
49%
57%
71%
bcdefghi
c
c
c
bc
bcefi
c
k
m
n
16%
12%
6%
7%
9%
9%
9%
5%
11%
89%
11%
68%
32%
48%
52%
Landline phone at home
924
60
147
115
63
83
82
66
28
112
751
173
372
547
594
330
35%
18%
41%
51%
33%
35%
34%
29%
25%
37%
32%
48%
24%
49%
41%
27%
agh
abdefghi
ah
ah
ah
a
ah
j
l
o
6%
16%
12%
7%
9%
9%
7%
3%
12%
81%
19%
40%
59%
64%
36%
Internet voice service (VoIP)
17
1
-
-
3
2
1
1
1
6
15
2
6
11
9
8
1%
*%
-%
-%
1%
1%
*%
*%
1%
2%
1%
*%
*%
1%
1%
1%
bc
8%
-%
-%
15%
9%
4%
7%
6%
36%
89%
11%
38%
62%
53%
47%
Public payphone
15
2
3
1
2
2
1
2
-
-
13
1
11
4
9
6
1%
1%
1%
1%
1%
1%
*%
1%
-%
-%
1%
*%
1%
*%
1%
*%
12%
21%
9%
11%
14%
7%
11%
-%
-%
90%
10%
73%
24%
63%
37%
Other
5
-
1
-
-
1
-
1
-
-
5
*
1
4
*
5
*%
-%
*%
-%
-%
*%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
n
-%
19%
-%
-%
17%
-%
17%
-%
-%
96%
4%
18%
82%
3%
97%
Don't know
21
2
6
1
-
-
5
2
2
-
17
3
14
7
12
8
1%
*%
2%
*%
-%
-%
2%
1%
2%
-%
1%
1%
1%
1%
1%
1%
dei
dei
dei
8%
30%
5%
-%
-%
24%
10%
10%
-%
84%
16%
67%
33%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3151
1493
1658
365
442
1021
1323
362
330
396
581
751
970
680
745
1885
415
411
440
Effective Weighted Sample
2127
1009
1119
246
290
705
902
251
218
282
434
545
654
466
482
1627
261
257
321
Total
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
BT
889
430
459
73
89
308
420
84
81
102
216
295
216
190
187
735
68
52
34
39%
39%
39%
27%
26%
38%
48%
38%
38%
33%
40%
44%
35%
37%
38%
38%
34%
47%
53%
cd
cde
lmn
op
op
48%
52%
8%
10%
35%
47%
9%
9%
11%
24%
33%
24%
21%
21%
83%
8%
6%
4%
Sky
461
221
239
69
98
192
101
37
54
75
110
118
127
107
108
377
42
25
17
20%
20%
20%
26%
29%
24%
12%
16%
25%
24%
20%
18%
21%
21%
22%
20%
21%
22%
27%
f
f
f
g
g
o
48%
52%
15%
21%
42%
22%
8%
12%
16%
24%
26%
28%
23%
24%
82%
9%
5%
4%
Virgin Media
408
214
194
56
63
150
138
34
30
50
117
110
122
93
83
339
58
7
3
18%
19%
16%
21%
18%
19%
16%
15%
14%
16%
21%
16%
20%
18%
17%
18%
29%
6%
5%
gh
qr
oqr
52%
48%
14%
15%
37%
34%
8%
7%
12%
29%
27%
30%
23%
20%
83%
14%
2%
1%
TalkTalk
241
111
130
26
38
83
94
37
27
34
41
64
68
48
61
203
18
15
6
11%
10%
11%
10%
11%
10%
11%
17%
13%
11%
8%
10%
11%
9%
12%
11%
9%
13%
9%
j
j
46%
54%
11%
16%
34%
39%
15%
11%
14%
17%
27%
28%
20%
25%
84%
7%
6%
2%
EE/ Everything Everywhere
74
31
43
11
21
25
17
5
3
13
20
20
23
21
10
64
4
5
*
3%
3%
4%
4%
6%
3%
2%
2%
1%
4%
4%
3%
4%
4%
2%
3%
2%
4%
1%
f
ef
h
r
r
42%
58%
15%
28%
34%
22%
7%
3%
17%
28%
27%
31%
28%
14%
87%
6%
6%
1%
Plusnet
72
37
36
4
11
22
36
6
3
12
19
26
18
16
13
69
1
2
*
3%
3%
3%
1%
3%
3%
4%
3%
2%
4%
3%
4%
3%
3%
3%
4%
1%
2%
*%
c
pr
r
51%
49%
5%
15%
30%
49%
8%
5%
17%
26%
36%
25%
21%
18%
95%
2%
3%
*%
Post Office
20
8
12
2
*
4
14
4
2
5
1
4
6
1
9
17
1
2
1
1%
1%
1%
1%
*%
*%
2%
2%
1%
2%
*%
1%
1%
*%
2%
1%
*%
1%
1%
de
j
j
m
39%
61%
8%
2%
20%
70%
18%
11%
27%
5%
19%
31%
7%
44%
85%
3%
8%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3151
1493
1658
365
442
1021
1323
362
330
396
581
751
970
680
745
1885
415
411
440
Effective Weighted Sample
2127
1009
1119
246
290
705
902
251
218
282
434
545
654
466
482
1627
261
257
321
Total
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
KComm
17
7
10
2
1
3
11
2
4
2
3
4
5
5
4
15
1
1
*
1%
1%
1%
1%
*%
*%
1%
1%
2%
1%
*%
1%
1%
1%
1%
1%
*%
1%
1%
42%
58%
9%
8%
18%
65%
14%
23%
9%
16%
22%
27%
28%
23%
88%
5%
5%
2%
Tesco Telecom
6
2
4
-
1
3
2
1
-
1
1
2
2
1
2
4
2
-
-
*%
*%
*%
-%
*%
*%
*%
1%
-%
*%
*%
*%
*%
*%
*%
*%
1%
-%
-%
o
32%
68%
-%
22%
42%
37%
23%
-%
23%
14%
34%
26%
8%
32%
67%
33%
-%
-%
SSE
4
1
2
-
1
-
3
1
1
-
1
1
1
2
-
3
-
*
-
*%
*%
*%
-%
*%
-%
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
-%
*%
-%
37%
63%
-%
28%
-%
72%
26%
21%
-%
28%
28%
15%
56%
-%
92%
-%
8%
-%
Primus
3
2
1
-
1
1
1
1
-
-
-
-
1
1
1
3
-
*
-
*%
*%
*%
-%
*%
*%
*%
*%
-%
-%
-%
-%
*%
*%
*%
*%
-%
*%
-%
64%
36%
-%
38%
37%
25%
36%
-%
-%
-%
-%
26%
38%
36%
89%
-%
11%
-%
The Phone Co-op/ The Co-
operative
1
-
1
-
-
-
1
-
-
1
-
1
-
-
-
1
-
-
-
*%
-%
*%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
*%
-%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
100%
-%
100%
-%
-%
-%
100%
-%
-%
-%
Other
45
20
25
8
4
14
20
5
5
9
8
13
13
12
7
40
2
2
1
2%
2%
2%
3%
1%
2%
2%
2%
2%
3%
1%
2%
2%
2%
1%
2%
1%
2%
1%
44%
56%
17%
9%
31%
43%
11%
10%
21%
17%
29%
29%
26%
16%
89%
5%
5%
1%
Don't know
50
24
26
17
12
8
13
5
5
2
9
11
15
13
11
44
3
2
1
2%
2%
2%
6%
4%
1%
1%
2%
2%
1%
2%
2%
2%
2%
2%
2%
2%
2%
1%
ef
ef
48%
52%
35%
24%
16%
26%
9%
10%
5%
18%
21%
30%
25%
23%
88%
6%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3151
208
232
221
218
205
203
194
200
204
2262
889
1603
1540
1601
1550
Effective Weighted Sample
2127
184
219
212
205
191
194
182
185
188
1747
409
1113
1048
1099
1055
Total
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
BT
889
112
137
84
55
79
87
62
27
94
697
192
457
429
561
328
39%
40%
41%
41%
33%
40%
41%
33%
29%
38%
36%
58%
34%
45%
43%
33%
h
h
h
h
h
j
l
o
13%
15%
9%
6%
9%
10%
7%
3%
11%
78%
22%
51%
48%
63%
37%
Sky
461
65
64
36
35
35
37
38
24
43
416
45
319
141
226
235
20%
23%
19%
18%
21%
18%
18%
20%
26%
18%
21%
14%
24%
15%
17%
24%
k
m
n
14%
14%
8%
8%
8%
8%
8%
5%
9%
90%
10%
69%
31%
49%
51%
Virgin Media
408
46
57
22
40
34
44
29
24
43
394
14
263
144
195
213
18%
17%
17%
11%
24%
17%
21%
16%
27%
17%
20%
4%
20%
15%
15%
21%
cg
c
abcegi
k
m
n
11%
14%
5%
10%
8%
11%
7%
6%
11%
97%
3%
65%
35%
48%
52%
TalkTalk
241
29
39
28
15
10
21
22
10
30
211
30
134
106
145
96
11%
10%
12%
14%
9%
5%
10%
12%
11%
12%
11%
9%
10%
11%
11%
10%
e
e
e
e
e
12%
16%
11%
6%
4%
9%
9%
4%
12%
87%
13%
55%
44%
60%
40%
EE/ Everything Everywhere
74
11
7
9
6
7
3
6
2
13
63
10
53
21
39
34
3%
4%
2%
4%
4%
4%
1%
3%
2%
5%
3%
3%
4%
2%
3%
3%
f
m
15%
10%
12%
8%
10%
4%
9%
2%
18%
86%
14%
72%
28%
53%
47%
Plusnet
72
3
17
13
5
10
6
8
1
4
53
19
39
33
54
18
3%
1%
5%
7%
3%
5%
3%
4%
1%
2%
3%
6%
3%
4%
4%
2%
ah
ahi
ah
j
o
5%
24%
18%
7%
13%
9%
11%
2%
6%
74%
26%
54%
46%
75%
25%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3151
208
232
221
218
205
203
194
200
204
2262
889
1603
1540
1601
1550
Effective Weighted Sample
2127
184
219
212
205
191
194
182
185
188
1747
409
1113
1048
1099
1055
Total
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
Post Office
20
1
-
1
1
3
2
4
1
5
18
2
6
14
13
7
1%
*%
-%
1%
*%
2%
1%
2%
1%
2%
1%
1%
*%
1%
1%
1%
b
b
l
6%
-%
5%
4%
15%
9%
20%
3%
23%
88%
12%
30%
70%
64%
36%
KComm
17
2
-
-
1
1
-
9
-
3
17
*
4
13
13
4
1%
1%
-%
-%
*%
*%
-%
5%
-%
1%
1%
*%
*%
1%
1%
*%
abcdefh
l
11%
-%
-%
4%
5%
-%
50%
-%
18%
99%
1%
26%
74%
76%
24%
Tesco Telecom
6
1
-
-
-
1
-
1
-
2
6
-
3
3
1
5
*%
*%
-%
-%
-%
*%
-%
*%
-%
1%
*%
-%
*%
*%
*%
*%
12%
-%
-%
-%
8%
-%
13%
-%
34%
100%
-%
54%
46%
23%
77%
SSE
4
1
-
1
-
-
1
1
-
-
4
-
1
3
1
3
*%
*%
-%
*%
-%
-%
*%
*%
-%
-%
*%
-%
*%
*%
*%
*%
15%
-%
26%
-%
-%
28%
21%
-%
-%
100%
-%
28%
72%
26%
74%
Primus
3
-
-
1
-
1
-
1
-
-
2
1
2
1
1
2
*%
-%
-%
1%
-%
*%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
38%
-%
26%
-%
25%
-%
-%
62%
38%
64%
36%
38%
62%
The Phone Co-op/ The Co-operative
1
-
-
-
-
-
1
-
-
-
1
-
-
1
-
1
*%
-%
-%
-%
-%
-%
*%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
100%
-%
100%
Other
45
6
9
5
2
6
8
3
1
-
37
8
23
22
23
22
2%
2%
3%
3%
1%
3%
4%
1%
1%
-%
2%
2%
2%
2%
2%
2%
i
i
i
i
i
13%
21%
12%
4%
14%
17%
6%
3%
-%
82%
18%
51%
49%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3151
208
232
221
218
205
203
194
200
204
2262
889
1603
1540
1601
1550
Effective Weighted Sample
2127
184
219
212
205
191
194
182
185
188
1747
409
1113
1048
1099
1055
Total
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
Don't know
50
2
4
4
8
10
2
3
2
10
42
8
30
19
26
25
2%
1%
1%
2%
5%
5%
1%
2%
2%
4%
2%
3%
2%
2%
2%
2%
abf
abf
a
4%
8%
8%
15%
19%
4%
6%
4%
19%
84%
16%
59%
39%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3151
1493
1658
365
442
1021
1323
362
330
396
581
751
970
680
745
1885
415
411
440
Effective Weighted Sample
2127
1009
1119
246
290
705
902
251
218
282
434
545
654
466
482
1627
261
257
321
Total
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
Base for %
2245
1084
1161
254
330
800
861
217
210
304
535
660
605
493
485
1874
198
110
63
48%
52%
11%
15%
36%
38%
10%
9%
14%
24%
29%
27%
22%
22%
83%
9%
5%
3%
Very satisfied
1171
577
594
123
162
395
492
132
115
158
251
319
322
258
272
987
94
55
36
52%
53%
51%
48%
49%
49%
57%
61%
55%
52%
47%
48%
53%
52%
56%
53%
47%
50%
57%
cde
ij
k
p
49%
51%
10%
14%
34%
42%
11%
10%
13%
21%
27%
28%
22%
23%
84%
8%
5%
3%
Fairly satisfied
799
383
416
99
120
301
279
62
69
105
220
244
212
183
159
653
83
42
21
36%
35%
36%
39%
36%
38%
32%
28%
33%
35%
41%
37%
35%
37%
33%
35%
42%
38%
34%
f
gh
or
48%
52%
12%
15%
38%
35%
8%
9%
13%
28%
31%
27%
23%
20%
82%
10%
5%
3%
TOTAL SATISFIED
1970
960
1010
221
281
696
771
193
184
263
470
563
534
441
430
1639
176
97
57
88%
89%
87%
87%
85%
87%
90%
89%
88%
86%
88%
85%
88%
89%
89%
87%
89%
88%
91%
d
49%
51%
11%
14%
35%
39%
10%
9%
13%
24%
29%
27%
22%
22%
83%
9%
5%
3%
Neither
144
68
76
22
27
56
39
8
15
21
34
52
37
28
27
126
8
6
4
6%
6%
7%
9%
8%
7%
4%
4%
7%
7%
6%
8%
6%
6%
6%
7%
4%
5%
7%
f
f
f
47%
53%
15%
19%
39%
27%
6%
10%
15%
23%
36%
26%
20%
19%
87%
6%
4%
3%
Fairly dissatisfied
85
34
51
9
15
26
34
8
9
16
23
29
21
14
21
73
7
4
1
4%
3%
4%
4%
5%
3%
4%
4%
4%
5%
4%
4%
3%
3%
4%
4%
4%
4%
2%
40%
60%
11%
18%
30%
41%
9%
10%
19%
28%
35%
24%
16%
25%
86%
8%
5%
1%
Very dissatisfied
46
22
24
2
6
22
16
7
3
5
8
16
13
10
6
36
6
3
*
2%
2%
2%
1%
2%
3%
2%
3%
1%
1%
1%
2%
2%
2%
1%
2%
3%
3%
1%
r
49%
51%
4%
12%
49%
35%
16%
6%
10%
17%
35%
28%
23%
14%
79%
13%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3151
1493
1658
365
442
1021
1323
362
330
396
581
751
970
680
745
1885
415
411
440
Effective Weighted Sample
2127
1009
1119
246
290
705
902
251
218
282
434
545
654
466
482
1627
261
257
321
Total
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
TOTAL DISSATISFIED
131
56
74
11
21
48
51
15
11
20
31
45
34
24
28
109
13
7
2
6%
5%
6%
4%
6%
6%
6%
7%
5%
7%
6%
7%
6%
5%
6%
6%
7%
7%
2%
r
r
r
43%
57%
9%
16%
37%
39%
12%
9%
16%
24%
35%
26%
18%
21%
83%
10%
6%
1%
Don't know
46
24
22
13
12
13
9
5
5
3
11
8
12
15
11
40
3
2
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3151
208
232
221
218
205
203
194
200
204
2262
889
1603
1540
1601
1550
Effective Weighted Sample
2127
184
219
212
205
191
194
182
185
188
1747
409
1113
1048
1099
1055
Total
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
Base for %
2245
279
330
200
160
189
206
182
88
241
1923
322
1304
934
1274
971
12%
15%
9%
7%
8%
9%
8%
4%
11%
86%
14%
58%
42%
57%
43%
Very satisfied
1171
123
174
99
97
98
85
105
53
153
1031
141
644
525
634
538
52%
44%
53%
50%
61%
52%
41%
58%
60%
64%
54%
44%
49%
56%
50%
55%
f
acf
f
af
acf
abcef
k
l
n
10%
15%
8%
8%
8%
7%
9%
4%
13%
88%
12%
55%
45%
54%
46%
Fairly satisfied
799
132
109
67
47
68
84
59
26
62
667
132
484
310
461
338
36%
47%
33%
33%
29%
36%
41%
33%
29%
26%
35%
41%
37%
33%
36%
35%
bcdeghi
i
dhi
j
16%
14%
8%
6%
9%
11%
7%
3%
8%
83%
17%
61%
39%
58%
42%
TOTAL SATISFIED
1970
254
283
166
144
167
169
164
78
215
1697
273
1128
836
1094
876
88%
91%
86%
83%
90%
88%
82%
90%
89%
89%
88%
85%
86%
89%
86%
90%
cf
cf
cf
f
k
l
n
13%
14%
8%
7%
8%
9%
8%
4%
11%
86%
14%
57%
42%
56%
44%
Neither
144
15
33
15
8
17
14
7
3
13
124
20
93
52
99
45
6%
5%
10%
7%
5%
9%
7%
4%
4%
6%
6%
6%
7%
6%
8%
5%
gh
o
10%
23%
10%
6%
11%
10%
5%
2%
9%
86%
14%
64%
36%
68%
32%
Fairly dissatisfied
85
4
10
14
5
1
17
8
4
9
66
18
52
32
52
33
4%
1%
3%
7%
3%
*%
8%
4%
5%
4%
3%
6%
4%
3%
4%
3%
e
ae
e
abde
e
e
e
j
5%
12%
17%
6%
1%
20%
9%
5%
11%
78%
22%
62%
38%
62%
38%
Very dissatisfied
46
6
5
5
3
4
6
2
2
3
35
11
31
15
28
18
2%
2%
1%
3%
2%
2%
3%
1%
2%
1%
2%
3%
2%
2%
2%
2%
12%
10%
11%
7%
10%
12%
5%
4%
7%
76%
24%
68%
32%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3151
208
232
221
218
205
203
194
200
204
2262
889
1603
1540
1601
1550
Effective Weighted Sample
2127
184
219
212
205
191
194
182
185
188
1747
409
1113
1048
1099
1055
Total
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
TOTAL DISSATISFIED
131
10
15
19
8
5
23
10
6
13
102
29
84
47
81
50
6%
3%
4%
10%
5%
3%
11%
6%
7%
5%
5%
9%
6%
5%
6%
5%
abe
abdei
j
7%
11%
15%
6%
4%
18%
8%
5%
10%
78%
22%
64%
36%
62%
38%
Don't know
46
-
4
4
7
7
5
3
4
6
38
8
30
15
24
22
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
One
(1.0)
589
288
301
44
91
126
328
157
87
73
32
122
154
98
215
474
65
34
16
22%
22%
22%
12%
19%
14%
35%
49%
33%
21%
5%
17%
21%
17%
33%
21%
28%
26%
22%
ce
cde
hij
ij
j
m
klm
o
49%
51%
7%
15%
21%
56%
27%
15%
12%
5%
21%
26%
17%
36%
80%
11%
6%
3%
Two
(2.0)
1077
515
562
117
241
349
370
85
105
160
284
318
297
238
224
896
99
55
28
40%
40%
41%
32%
52%
38%
40%
27%
40%
45%
49%
45%
41%
41%
34%
40%
42%
42%
38%
cef
c
g
g
gh
n
n
n
48%
52%
11%
22%
32%
34%
8%
10%
15%
26%
29%
28%
22%
21%
83%
9%
5%
3%
Three
(3.0)
456
218
238
78
73
220
85
26
45
71
128
119
137
105
95
387
35
22
12
17%
17%
17%
21%
16%
24%
9%
8%
17%
20%
22%
17%
19%
18%
14%
17%
15%
17%
17%
df
f
df
g
g
g
n
48%
52%
17%
16%
48%
19%
6%
10%
15%
28%
26%
30%
23%
21%
85%
8%
5%
3%
Four or more
(4.0)
432
219
213
123
55
210
44
16
15
48
136
127
114
118
72
382
23
14
12
16%
17%
15%
34%
12%
23%
5%
5%
6%
13%
23%
18%
16%
20%
11%
17%
10%
11%
17%
def
f
df
gh
ghi
n
n
ln
pq
pq
51%
49%
29%
13%
49%
10%
4%
4%
11%
31%
29%
26%
27%
17%
89%
5%
3%
3%
None
(0.0)
109
53
56
-
3
7
98
34
7
7
2
19
14
22
54
86
12
6
5
4%
4%
4%
-%
1%
1%
11%
11%
3%
2%
*%
3%
2%
4%
8%
4%
5%
5%
6%
cde
hij
j
j
klm
o
49%
51%
-%
3%
6%
90%
31%
7%
6%
2%
17%
13%
20%
49%
79%
11%
6%
4%
Don't know
12
7
5
3
5
3
1
-
-
-
2
7
3
-
2
11
-
*
1
*%
1%
*%
1%
1%
*%
*%
-%
-%
-%
*%
1%
*%
-%
*%
1%
-%
*%
1%
f
m
58%
42%
21%
39%
28%
12%
-%
-%
-%
15%
60%
24%
-%
16%
93%
-%
2%
6%
Mean mobiles in
household
2.2
2.2
2.2
2.8
2.2
2.5
1.6
1.5
1.9
2.2
2.6
2.3
2.3
2.3
1.9
2.2
2.0
2.0
2.2
def
f
df
g
gh
ghi
n
n
n
pq
p
Standard deviation
1.08
1.09
1.07
1.05
.91
1.02
.96
.96
.92
.98
.91
1.04
1.03
1.09
1.10
1.08
1.02
1.03
1.14
Standard error
.02
.03
.02
.05
.04
.03
.03
.04
.05
.05
.04
.04
.03
.04
.03
.02
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
One
(1.0)
589
42
81
35
37
50
56
59
30
84
511
78
219
368
302
287
22%
12%
23%
16%
19%
21%
23%
26%
26%
28%
22%
22%
14%
33%
21%
23%
a
a
a
a
ac
ac
acd
l
7%
14%
6%
6%
9%
9%
10%
5%
14%
87%
13%
37%
62%
51%
49%
Two
(2.0)
1077
141
145
102
76
84
100
86
46
115
921
157
664
409
618
459
40%
42%
40%
45%
40%
36%
41%
38%
41%
38%
40%
44%
43%
37%
43%
37%
e
m
o
13%
13%
9%
7%
8%
9%
8%
4%
11%
85%
15%
62%
38%
57%
43%
Three
(3.0)
456
64
56
41
32
43
48
35
17
50
394
62
332
122
234
222
17%
19%
16%
18%
17%
18%
20%
15%
15%
17%
17%
17%
21%
11%
16%
18%
m
14%
12%
9%
7%
10%
11%
8%
4%
11%
86%
14%
73%
27%
51%
49%
Four or more
(4.0)
432
77
61
38
32
48
36
36
12
42
382
50
315
116
230
202
16%
23%
17%
17%
17%
20%
15%
16%
11%
14%
16%
14%
20%
10%
16%
16%
fhi
h
m
18%
14%
9%
7%
11%
8%
8%
3%
10%
88%
12%
73%
27%
53%
47%
None
(0.0)
109
4
16
10
12
11
5
9
8
10
96
13
12
97
59
50
4%
1%
5%
4%
6%
5%
2%
4%
7%
3%
4%
4%
1%
9%
4%
4%
a
a
af
a
a
af
l
3%
15%
9%
11%
10%
5%
9%
7%
10%
88%
12%
11%
89%
54%
46%
Don't know
12
11
-
-
-
-
-
-
-
-
12
*
10
2
1
12
*%
3%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
1%
*%
*%
1%
bcdefghi
n
93%
-%
-%
-%
-%
-%
-%
-%
-%
99%
1%
83%
17%
5%
95%
Mean mobiles in household
2.2
2.5
2.2
2.3
2.2
2.3
2.2
2.1
2.0
2.1
2.2
2.2
2.5
1.8
2.2
2.2
bcdefghi
h
h
h
h
h
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Standard deviation
1.08
1.02
1.10
1.06
1.13
1.15
1.02
1.10
1.06
1.06
1.09
1.03
.99
1.08
1.07
1.10
Standard error
.02
.07
.07
.07
.07
.07
.07
.07
.07
.07
.02
.03
.02
.03
.03
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No
(0.0)
60
36
24
1
4
10
45
6
13
10
2
16
16
10
17
44
9
6
1
2%
3%
2%
*%
1%
1%
5%
2%
5%
3%
*%
2%
2%
2%
3%
2%
4%
4%
1%
cde
j
gj
j
or
or
60%
40%
2%
7%
16%
75%
10%
21%
17%
3%
27%
27%
16%
29%
73%
16%
10%
1%
1
(1.0)
2303
1081
1222
323
422
817
741
267
231
326
510
592
643
509
557
1923
203
112
64
86%
83%
89%
89%
90%
89%
80%
84%
89%
91%
87%
83%
89%
88%
84%
86%
87%
85%
87%
a
f
f
f
g
kn
k
47%
53%
14%
18%
35%
32%
12%
10%
14%
22%
26%
28%
22%
24%
84%
9%
5%
3%
2
(2.0)
171
113
57
31
33
71
35
9
7
14
62
69
35
38
29
154
7
7
2
6%
9%
4%
8%
7%
8%
4%
3%
3%
4%
11%
10%
5%
6%
4%
7%
3%
6%
3%
b
f
f
f
ghi
ln
pr
66%
34%
18%
20%
42%
21%
5%
4%
8%
36%
40%
21%
22%
17%
90%
4%
4%
1%
3
(3.0)
11
5
6
4
1
3
4
1
2
1
3
4
6
*
1
10
1
*
1
*%
*%
*%
1%
*%
*%
*%
*%
1%
*%
1%
1%
1%
*%
*%
*%
*%
*%
1%
47%
53%
34%
10%
23%
32%
9%
20%
5%
27%
32%
54%
4%
10%
85%
8%
2%
5%
4 or more
(4.0)
10
5
5
3
-
4
2
-
1
-
3
5
2
2
1
9
*
-
*
*%
*%
*%
1%
-%
*%
*%
-%
*%
-%
1%
1%
*%
*%
*%
*%
*%
-%
*%
47%
53%
35%
-%
43%
23%
-%
9%
-%
32%
50%
22%
19%
9%
96%
1%
-%
3%
No mobiles in household
(0.0)
121
60
61
3
8
10
100
34
7
7
4
26
17
22
55
97
12
6
5
5%
5%
4%
1%
2%
1%
11%
11%
3%
2%
1%
4%
2%
4%
8%
4%
5%
5%
7%
cde
hij
j
klm
o
50%
50%
2%
7%
9%
83%
28%
6%
6%
3%
21%
14%
18%
46%
80%
10%
5%
4%
Mean mobiles used
1.0
1.0
1.0
1.1
1.1
1.1
.9
.9
1.0
1.0
1.1
1.1
1.0
1.0
.9
1.0
.9
1.0
1.0
df
f
f
g
g
ghi
n
n
n
pqr
Standard deviation
.42
.46
.39
.45
.32
.38
.47
.40
.41
.31
.41
.48
.39
.39
.41
.43
.37
.39
.43
Standard error
.01
.01
.01
.02
.01
.01
.01
.02
.02
.01
.02
.02
.01
.01
.01
.01
.02
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
PERSONALLY USE MOBILE
Yes
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
93%
93%
94%
99%
97%
98%
84%
88%
92%
95%
99%
94%
95%
95%
89%
94%
91%
91%
92%
f
f
f
g
g
ghi
n
n
n
pq
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
No
168
89
79
1
7
17
143
40
20
17
3
35
31
32
71
129
22
12
5
6%
7%
6%
*%
2%
2%
15%
12%
8%
5%
1%
5%
4%
5%
11%
6%
9%
9%
7%
c
cde
hij
j
j
klm
o
o
53%
47%
1%
4%
10%
85%
23%
12%
10%
2%
21%
18%
19%
42%
77%
13%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
No
(0.0)
60
5
5
6
6
3
5
5
2
6
52
7
13
46
42
18
2%
2%
1%
3%
3%
1%
2%
2%
2%
2%
2%
2%
1%
4%
3%
1%
l
o
9%
8%
10%
10%
5%
8%
8%
4%
10%
88%
12%
21%
78%
70%
30%
1
(1.0)
2303
275
314
196
157
205
214
203
95
264
1988
315
1372
923
1241
1062
86%
81%
88%
86%
83%
87%
88%
90%
84%
87%
86%
88%
88%
83%
86%
86%
ad
m
12%
14%
8%
7%
9%
9%
9%
4%
11%
86%
14%
60%
40%
54%
46%
2
(2.0)
171
41
18
15
12
14
20
7
8
20
150
21
136
35
90
80
6%
12%
5%
6%
6%
6%
8%
3%
7%
6%
6%
6%
9%
3%
6%
7%
bcdegi
g
m
24%
10%
9%
7%
8%
12%
4%
5%
11%
88%
12%
80%
20%
53%
47%
3
(3.0)
11
1
1
-
-
3
1
1
1
2
9
3
6
5
5
7
*%
*%
*%
-%
-%
1%
*%
1%
1%
1%
*%
1%
*%
*%
*%
1%
10%
10%
-%
-%
23%
6%
12%
6%
18%
76%
24%
52%
48%
42%
58%
4 or more
(4.0)
10
1
5
1
1
2
-
-
-
-
8
1
4
5
6
4
*%
*%
1%
*%
1%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
12%
48%
9%
11%
16%
-%
-%
-%
-%
89%
11%
45%
55%
61%
39%
No mobiles in household
(0.0)
121
15
16
10
12
11
5
9
8
10
108
13
22
99
60
61
5%
4%
5%
4%
6%
5%
2%
4%
7%
3%
5%
4%
1%
9%
4%
5%
f
f
l
12%
14%
8%
10%
9%
4%
8%
6%
9%
89%
11%
18%
82%
49%
51%
Mean mobiles used
1.0
1.1
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.1
.9
1.0
1.0
dgh
m
Standard deviation
.42
.47
.48
.41
.46
.47
.36
.35
.43
.38
.43
.41
.38
.47
.43
.42
Standard error
.01
.03
.03
.03
.03
.03
.02
.02
.03
.02
.01
.01
.01
.01
.01
.01
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
PERSONALLY USE MOBILE
Yes
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
93%
94%
94%
93%
90%
94%
96%
94%
91%
95%
93%
94%
98%
87%
93%
94%
dh
m
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
No
168
9
22
16
18
14
10
14
10
17
148
20
24
143
101
68
6%
3%
6%
7%
10%
6%
4%
6%
9%
5%
6%
6%
2%
13%
7%
5%
a
af
af
l
5%
13%
9%
11%
8%
6%
8%
6%
10%
88%
12%
14%
85%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
EE/ Everything Everywhere
578
271
307
101
124
216
137
50
46
85
156
164
169
122
123
501
38
35
5
23%
23%
24%
28%
27%
24%
18%
18%
19%
25%
27%
24%
25%
22%
21%
24%
18%
29%
7%
f
f
f
g
gh
pr
r
pr
47%
53%
18%
21%
37%
24%
9%
8%
15%
27%
28%
29%
21%
21%
87%
6%
6%
1%
O2
548
263
285
92
88
203
166
67
56
64
135
150
141
128
129
435
57
15
40
22%
22%
22%
25%
19%
23%
21%
24%
23%
19%
23%
22%
21%
23%
22%
21%
27%
13%
60%
d
q
oq
opq
48%
52%
17%
16%
37%
30%
12%
10%
12%
25%
27%
26%
23%
23%
79%
10%
3%
7%
Vodafone
448
228
219
67
75
168
138
41
30
54
115
133
133
99
81
383
36
19
9
18%
19%
17%
19%
16%
19%
18%
15%
13%
16%
20%
20%
19%
18%
14%
18%
17%
16%
14%
h
n
n
r
51%
49%
15%
17%
37%
31%
9%
7%
12%
26%
30%
30%
22%
18%
86%
8%
4%
2%
'3'
207
103
104
31
59
84
34
24
28
28
54
52
58
40
55
171
19
11
5
8%
9%
8%
8%
13%
9%
4%
9%
12%
8%
9%
8%
8%
7%
9%
8%
9%
9%
8%
f
f
f
50%
50%
15%
29%
40%
16%
12%
14%
14%
26%
25%
28%
20%
27%
83%
9%
5%
2%
Tesco
153
74
79
17
15
43
78
25
18
22
29
28
40
42
42
124
20
6
3
6%
6%
6%
5%
3%
5%
10%
9%
8%
6%
5%
4%
6%
8%
7%
6%
10%
5%
5%
cde
j
k
k
oqr
48%
52%
11%
10%
28%
51%
16%
12%
14%
19%
18%
26%
28%
28%
81%
13%
4%
2%
Virgin Media/ Any Virgin
137
66
72
6
19
50
63
20
14
22
21
30
36
33
38
122
12
3
1
6%
5%
6%
2%
4%
6%
8%
7%
6%
7%
4%
5%
5%
6%
6%
6%
5%
3%
1%
c
c
cde
j
qr
r
48%
52%
4%
14%
36%
46%
14%
10%
16%
15%
22%
26%
24%
28%
89%
8%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Orange
129
59
71
10
20
42
58
18
13
11
23
38
29
28
33
104
10
15
1
5%
5%
5%
3%
4%
5%
7%
6%
5%
3%
4%
6%
4%
5%
6%
5%
5%
12%
2%
cde
r
opr
45%
55%
8%
15%
33%
45%
14%
10%
8%
18%
30%
23%
22%
26%
80%
8%
11%
1%
T-Mobile
87
47
40
11
20
30
26
7
9
23
18
23
23
16
25
75
5
7
1
3%
4%
3%
3%
4%
3%
3%
2%
4%
7%
3%
3%
3%
3%
4%
4%
2%
6%
1%
gj
r
pr
54%
46%
12%
23%
35%
30%
8%
10%
26%
20%
27%
26%
18%
28%
86%
5%
8%
1%
Giffgaff
59
29
30
14
14
21
9
7
4
14
14
17
12
10
19
55
3
1
*
2%
2%
2%
4%
3%
2%
1%
2%
2%
4%
2%
3%
2%
2%
3%
3%
2%
1%
*%
f
f
r
49%
51%
24%
24%
36%
16%
11%
7%
23%
23%
29%
21%
17%
33%
92%
5%
2%
*%
TalkTalk
34
19
14
2
6
7
18
6
2
4
3
8
11
4
10
27
3
2
2
1%
2%
1%
1%
1%
1%
2%
2%
1%
1%
1%
1%
2%
1%
2%
1%
1%
2%
2%
e
j
57%
43%
7%
18%
21%
54%
19%
5%
13%
10%
25%
32%
13%
30%
82%
8%
6%
5%
Lycatel
16
8
8
2
11
1
2
3
2
-
1
2
5
4
5
16
-
-
-
1%
1%
1%
1%
2%
*%
*%
1%
1%
-%
*%
*%
1%
1%
1%
1%
-%
-%
-%
ef
48%
52%
15%
68%
6%
10%
18%
10%
-%
9%
10%
34%
24%
32%
100%
-%
-%
-%
Talk Mobile
10
4
6
1
*
4
5
1
1
*
1
2
4
4
*
8
1
1
-
*%
*%
*%
*%
*%
*%
1%
*%
*%
*%
*%
*%
1%
1%
*%
*%
*%
1%
-%
n
40%
60%
8%
3%
38%
51%
12%
9%
3%
13%
21%
37%
41%
1%
84%
7%
9%
-%
Lebara
6
3
4
-
2
4
-
-
1
1
1
3
-
-
4
6
-
-
-
*%
*%
*%
-%
*%
*%
-%
-%
*%
*%
*%
*%
-%
-%
1%
*%
-%
-%
-%
f
l
42%
58%
-%
30%
70%
-%
-%
15%
13%
14%
42%
-%
-%
58%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Other
48
20
27
6
5
17
20
3
12
8
4
10
12
11
14
41
4
2
*
2%
2%
2%
2%
1%
2%
2%
1%
5%
2%
1%
2%
2%
2%
2%
2%
2%
2%
*%
gj
r
43%
57%
13%
11%
35%
41%
7%
25%
17%
9%
21%
25%
24%
29%
86%
9%
5%
*%
Don't know
36
12
24
1
-
6
28
6
5
4
2
7
13
6
9
29
4
3
*
1%
1%
2%
*%
-%
1%
4%
2%
2%
1%
*%
1%
2%
1%
2%
1%
2%
2%
*%
cde
j
j
r
r
34%
66%
4%
-%
16%
80%
16%
14%
12%
5%
21%
35%
17%
27%
80%
11%
8%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
EE/ Everything Everywhere
578
88
66
44
33
67
41
46
26
90
497
81
387
189
307
271
23%
28%
19%
21%
19%
30%
18%
22%
25%
31%
23%
24%
26%
20%
23%
23%
bdf
bcdfg
bcdfg
m
15%
11%
8%
6%
12%
7%
8%
5%
16%
86%
14%
67%
33%
53%
47%
O2
548
54
68
54
33
37
59
50
23
57
458
89
327
220
283
265
22%
17%
20%
26%
19%
17%
25%
24%
22%
20%
21%
26%
22%
23%
21%
23%
ae
ae
j
10%
13%
10%
6%
7%
11%
9%
4%
10%
84%
16%
60%
40%
52%
48%
Vodafone
448
58
100
37
23
38
45
29
15
40
375
72
298
147
261
186
18%
18%
30%
17%
14%
17%
19%
14%
14%
14%
17%
21%
20%
15%
19%
16%
acdefghi
m
o
13%
22%
8%
5%
8%
10%
6%
3%
9%
84%
16%
67%
33%
58%
42%
'3'
207
39
24
10
13
18
23
22
6
16
180
26
133
72
95
112
8%
12%
7%
5%
8%
8%
10%
10%
6%
6%
8%
8%
9%
7%
7%
10%
chi
c
c
n
19%
12%
5%
6%
9%
11%
11%
3%
8%
87%
13%
64%
35%
46%
54%
Tesco
153
6
23
14
14
15
17
17
8
11
131
22
65
88
78
75
6%
2%
7%
7%
8%
7%
7%
8%
8%
4%
6%
7%
4%
9%
6%
6%
a
a
a
a
a
a
a
l
4%
15%
9%
9%
10%
11%
11%
5%
7%
85%
15%
43%
57%
51%
49%
Virgin Media/ Any Virgin
137
11
14
15
17
12
15
18
7
13
132
5
69
66
75
62
6%
3%
4%
7%
10%
5%
7%
9%
7%
5%
6%
2%
5%
7%
6%
5%
abi
a
k
l
8%
10%
11%
12%
9%
11%
13%
5%
9%
96%
4%
51%
48%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Orange
129
7
9
18
12
14
6
11
9
18
113
16
68
62
76
54
5%
2%
3%
9%
7%
6%
3%
5%
9%
6%
5%
5%
4%
6%
6%
5%
abf
abf
a
abf
a
l
5%
7%
14%
9%
11%
5%
8%
7%
14%
88%
12%
52%
48%
58%
42%
T-Mobile
87
18
8
2
5
5
11
6
3
17
79
8
60
26
51
36
3%
6%
2%
1%
3%
2%
5%
3%
3%
6%
4%
2%
4%
3%
4%
3%
c
c
ce
21%
9%
3%
5%
6%
12%
7%
3%
20%
91%
9%
69%
30%
59%
41%
Giffgaff
59
9
11
3
6
9
4
2
2
9
54
5
40
19
30
29
2%
3%
3%
1%
3%
4%
2%
1%
2%
3%
3%
1%
3%
2%
2%
2%
15%
19%
5%
9%
15%
7%
4%
4%
15%
92%
8%
67%
33%
51%
49%
TalkTalk
34
2
3
4
7
3
1
-
1
5
31
2
17
16
22
12
1%
1%
1%
2%
4%
2%
*%
-%
1%
2%
1%
1%
1%
2%
2%
1%
g
abfg
7%
10%
12%
22%
10%
2%
-%
4%
15%
93%
7%
51%
49%
65%
35%
Lycatel
16
12
1
-
1
1
-
-
-
-
16
-
14
2
7
8
1%
4%
*%
-%
1%
1%
-%
-%
-%
-%
1%
-%
1%
*%
1%
1%
bcdefghi
m
77%
8%
-%
6%
9%
-%
-%
-%
-%
100%
-%
90%
10%
47%
53%
Talk Mobile
10
-
1
2
2
-
1
2
1
-
7
3
2
8
8
2
*%
-%
*%
1%
1%
-%
*%
1%
1%
-%
*%
1%
*%
1%
1%
*%
l
-%
8%
23%
19%
-%
9%
16%
9%
-%
67%
33%
23%
77%
80%
20%
Lebara
6
5
-
-
-
-
-
1
-
-
6
-
5
1
-
6
*%
2%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
-%
1%
n
87%
-%
-%
-%
-%
-%
13%
-%
-%
100%
-%
87%
13%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Other
48
8
3
7
2
2
6
7
1
6
41
6
21
26
25
22
2%
2%
1%
3%
1%
1%
2%
3%
1%
2%
2%
2%
1%
3%
2%
2%
l
16%
6%
14%
5%
5%
12%
14%
2%
12%
87%
13%
44%
56%
54%
46%
Don't know
36
2
6
2
3
1
7
2
1
4
33
3
9
26
22
13
1%
1%
2%
1%
2%
*%
3%
1%
1%
2%
2%
1%
1%
3%
2%
1%
e
l
5%
18%
5%
9%
2%
20%
6%
4%
13%
92%
8%
26%
74%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Yes
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
76%
75%
77%
91%
93%
84%
49%
60%
65%
82%
89%
81%
78%
75%
69%
76%
78%
72%
78%
ef
ef
f
gh
ghi
mn
n
n
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
No
596
301
295
32
29
139
396
110
84
60
61
130
152
136
179
501
47
33
15
24%
25%
23%
9%
6%
16%
51%
40%
35%
18%
10%
19%
22%
25%
30%
24%
22%
28%
22%
cd
cde
ij
ij
j
k
klm
51%
49%
5%
5%
23%
66%
18%
14%
10%
10%
22%
25%
23%
30%
84%
8%
6%
2%
Don't know
3
1
2
-
1
*
1
1
*
*
1
-
1
-
1
2
*
1
*
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
-%
*%
-%
*%
*%
*%
*%
*%
20%
80%
-%
46%
16%
38%
28%
4%
3%
46%
-%
52%
-%
44%
74%
3%
19%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Yes
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
76%
87%
72%
74%
74%
75%
76%
78%
71%
73%
77%
72%
87%
59%
75%
77%
bcdefghi
m
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
No
596
43
93
55
45
55
58
47
30
76
502
94
201
393
338
259
24%
13%
28%
26%
26%
25%
24%
22%
29%
27%
23%
28%
13%
41%
25%
22%
a
a
a
a
a
a
a
a
j
l
7%
16%
9%
8%
9%
10%
8%
5%
13%
84%
16%
34%
66%
57%
43%
Don't know
3
-
1
-
-
-
-
1
-
-
2
*
2
1
*
3
*%
-%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
46%
-%
-%
-%
-%
28%
-%
-%
87%
13%
54%
46%
10%
90%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Apple iPhone
865
397
469
180
201
362
122
53
63
123
279
285
258
178
143
724
86
33
23
46%
44%
47%
55%
47%
48%
32%
32%
40%
44%
54%
53%
48%
43%
35%
45%
52%
39%
43%
f
f
f
g
ghi
mn
n
n
q
46%
54%
21%
23%
42%
14%
6%
7%
14%
32%
33%
30%
21%
17%
84%
10%
4%
3%
Samsung
606
287
319
86
145
226
148
65
56
97
135
135
168
138
165
505
49
34
19
32%
32%
32%
26%
34%
30%
39%
39%
36%
34%
26%
25%
31%
34%
41%
32%
30%
40%
36%
c
ce
j
j
j
k
k
klm
op
47%
53%
14%
24%
37%
24%
11%
9%
16%
22%
22%
28%
23%
27%
83%
8%
6%
3%
Nokia
101
46
55
11
17
36
37
11
10
21
22
25
18
33
25
85
10
4
2
5%
5%
6%
3%
4%
5%
10%
6%
6%
7%
4%
5%
3%
8%
6%
5%
6%
5%
4%
cde
l
46%
54%
11%
17%
36%
36%
11%
10%
20%
22%
25%
18%
32%
25%
84%
10%
4%
2%
Sony Xperia
91
41
50
10
20
44
17
12
8
13
20
21
28
18
24
79
7
3
3
5%
5%
5%
3%
5%
6%
4%
7%
5%
5%
4%
4%
5%
4%
6%
5%
4%
3%
5%
45%
55%
11%
22%
48%
19%
14%
9%
15%
22%
23%
31%
20%
26%
87%
7%
3%
3%
HTC
80
52
28
18
14
32
15
8
6
8
25
29
21
14
15
68
5
4
3
4%
6%
3%
6%
3%
4%
4%
5%
4%
3%
5%
5%
4%
3%
4%
4%
3%
5%
6%
b
65%
35%
23%
18%
40%
19%
10%
7%
10%
31%
37%
26%
18%
19%
85%
6%
5%
4%
BlackBerry
37
21
16
7
5
17
9
3
3
4
13
13
11
6
8
34
2
1
1
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
3%
2%
2%
1%
2%
2%
1%
1%
2%
57%
43%
19%
12%
45%
24%
9%
8%
12%
35%
33%
29%
16%
22%
90%
6%
1%
2%
Motorola
27
15
12
2
6
7
12
1
3
3
2
6
8
6
7
25
1
1
1
1%
2%
1%
1%
1%
1%
3%
1%
2%
1%
*%
1%
2%
1%
2%
2%
1%
1%
1%
ce
54%
46%
9%
22%
24%
45%
5%
10%
10%
8%
21%
30%
23%
27%
92%
4%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
LG
19
8
12
3
5
7
4
1
3
4
1
6
5
4
4
16
1
1
1
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
*%
1%
1%
1%
1%
1%
1%
1%
2%
j
40%
60%
15%
25%
38%
22%
5%
17%
19%
6%
29%
26%
23%
22%
84%
6%
5%
6%
Nexus
6
3
3
1
1
3
-
-
-
-
4
5
1
-
-
5
-
1
-
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
1%
1%
*%
-%
-%
*%
-%
1%
-%
46%
54%
24%
24%
53%
-%
-%
-%
-%
66%
87%
13%
-%
-%
89%
-%
11%
-%
Other
56
29
27
10
11
19
15
10
4
8
13
13
14
14
14
49
3
4
1
3%
3%
3%
3%
3%
2%
4%
6%
3%
3%
3%
2%
3%
3%
3%
3%
2%
4%
1%
j
r
52%
48%
19%
20%
34%
27%
18%
7%
14%
24%
24%
25%
25%
24%
88%
5%
7%
1%
Don't know
6
4
3
-
*
1
5
2
*
-
2
2
2
*
2
4
1
1
*
*%
*%
*%
-%
*%
*%
1%
1%
*%
-%
*%
*%
*%
*%
*%
*%
1%
1%
*%
ce
59%
41%
-%
5%
19%
76%
36%
2%
-%
24%
39%
26%
5%
30%
64%
21%
13%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Apple iPhone
865
113
123
71
58
82
82
64
35
95
749
116
650
211
494
372
46%
41%
51%
45%
46%
49%
46%
39%
48%
45%
45%
47%
49%
37%
49%
42%
g
m
o
13%
14%
8%
7%
10%
10%
7%
4%
11%
87%
13%
75%
24%
57%
43%
Samsung
606
120
66
48
32
39
46
61
26
67
541
65
399
206
274
332
32%
44%
27%
31%
25%
23%
26%
37%
36%
32%
33%
27%
30%
36%
27%
37%
bcdefi
def
e
k
l
n
20%
11%
8%
5%
6%
8%
10%
4%
11%
89%
11%
66%
34%
45%
55%
Nokia
101
8
14
8
10
10
8
11
3
12
82
19
59
41
60
42
5%
3%
6%
5%
8%
6%
5%
7%
4%
6%
5%
8%
5%
7%
6%
5%
j
l
8%
14%
8%
9%
10%
8%
11%
3%
12%
81%
19%
59%
41%
59%
41%
Sony Xperia
91
4
9
9
12
11
11
8
3
12
78
13
62
28
52
39
5%
2%
4%
6%
9%
7%
6%
5%
4%
6%
5%
5%
5%
5%
5%
4%
a
abh
a
a
a
5%
10%
10%
13%
12%
12%
9%
3%
14%
85%
15%
68%
30%
58%
42%
HTC
80
13
8
5
6
10
5
7
3
10
76
4
56
24
40
40
4%
5%
3%
3%
5%
6%
3%
5%
4%
5%
5%
2%
4%
4%
4%
4%
k
16%
11%
7%
7%
12%
7%
9%
4%
12%
95%
5%
70%
30%
50%
50%
BlackBerry
37
10
3
1
4
7
5
1
1
2
31
6
27
11
16
22
2%
4%
1%
1%
3%
4%
3%
1%
2%
1%
2%
3%
2%
2%
2%
2%
cgi
28%
8%
3%
10%
19%
12%
3%
3%
4%
83%
17%
72%
28%
42%
58%
Motorola
27
1
8
3
3
2
3
1
1
2
23
4
12
15
19
8
1%
1%
3%
2%
2%
1%
2%
1%
1%
1%
1%
2%
1%
3%
2%
1%
l
5%
29%
12%
11%
7%
12%
4%
3%
8%
86%
14%
43%
57%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
LG
19
2
2
3
1
2
4
3
-
-
17
3
11
8
12
7
1%
1%
1%
2%
1%
1%
2%
2%
-%
-%
1%
1%
1%
1%
1%
1%
12%
8%
15%
3%
10%
19%
16%
-%
-%
86%
14%
57%
43%
64%
36%
Nexus
6
1
-
1
-
-
1
-
-
2
6
-
4
1
3
3
*%
1%
-%
*%
-%
-%
1%
-%
-%
1%
*%
-%
*%
*%
*%
*%
24%
-%
13%
-%
-%
22%
-%
-%
30%
100%
-%
76%
24%
53%
47%
Other
56
1
10
7
2
3
11
6
1
7
43
13
33
23
29
26
3%
*%
4%
5%
1%
2%
6%
4%
1%
4%
3%
5%
3%
4%
3%
3%
a
a
adeh
a
a
j
2%
18%
13%
3%
5%
20%
11%
2%
13%
77%
23%
59%
41%
53%
47%
Don't know
6
-
-
-
-
2
-
2
*
-
5
1
1
6
4
2
*%
-%
-%
-%
-%
1%
-%
1%
*%
-%
*%
1%
*%
1%
*%
*%
l
-%
-%
-%
-%
33%
-%
26%
5%
-%
80%
20%
11%
89%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD41). Do you have a 4G service? This is a service that enables faster mobile internet access.
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Yes
1275
618
657
260
307
528
180
91
108
204
379
358
391
279
247
1083
94
58
40
67%
68%
66%
79%
72%
70%
47%
54%
69%
73%
73%
66%
73%
67%
60%
68%
57%
68%
77%
def
f
f
g
g
g
kn
n
p
p
opq
48%
52%
20%
24%
41%
14%
7%
8%
16%
30%
28%
31%
22%
19%
85%
7%
5%
3%
No
530
256
274
61
105
192
171
55
38
66
126
157
122
119
131
438
63
23
7
28%
28%
28%
19%
25%
25%
44%
33%
24%
23%
24%
29%
23%
29%
32%
27%
38%
26%
13%
c
cde
ij
l
l
l
r
oqr
r
48%
52%
12%
20%
36%
32%
10%
7%
12%
24%
30%
23%
22%
25%
83%
12%
4%
1%
Don't know
90
28
62
7
14
35
34
20
11
11
12
25
20
15
30
72
7
5
5
5%
3%
6%
2%
3%
5%
9%
12%
7%
4%
2%
5%
4%
4%
7%
5%
4%
6%
10%
a
cde
ij
j
lm
op
31%
69%
8%
15%
39%
37%
23%
12%
12%
13%
28%
22%
17%
33%
80%
8%
6%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD41). Do you have a 4G service? This is a service that enables faster mobile internet access.
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Yes
1275
183
155
94
75
117
125
106
55
172
1141
134
939
332
662
613
67%
66%
64%
60%
60%
70%
70%
65%
75%
82%
69%
55%
71%
58%
66%
69%
bcd
abcdefg
k
m
14%
12%
7%
6%
9%
10%
8%
4%
14%
89%
11%
74%
26%
52%
48%
No
530
89
82
54
45
34
44
43
17
29
436
95
329
198
301
229
28%
32%
34%
35%
36%
20%
25%
26%
23%
14%
26%
39%
25%
35%
30%
26%
ei
ehi
ehi
efhi
i
i
i
j
l
17%
15%
10%
9%
6%
8%
8%
3%
5%
82%
18%
62%
37%
57%
43%
Don't know
90
4
6
8
5
17
8
14
2
8
74
16
46
44
41
49
5%
1%
2%
5%
4%
10%
5%
9%
3%
4%
4%
7%
4%
8%
4%
6%
a
abdhi
abh
l
4%
6%
9%
6%
19%
9%
16%
2%
9%
82%
18%
51%
49%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
~i
~j
k
l
m
n
o
p
q
r
Unweighted total
931
469
462
38
50
203
640
196
141
88
74
156
253
208
313
549
131
151
100
Effective Weighted Sample
615
303
312
28
29
131
430
129
93
61
52
117
170
131
202
469
80
92
75
Total
596
301
295
32
29
139
396
110
84
60
61
130
152
136
179
501
47
33
15
51%
49%
**
**
23%
66%
18%
14%
**
**
22%
25%
23%
30%
84%
8%
6%
2%
Certain to
7
3
4
**
**
*
3
2
2
**
**
2
2
2
2
7
-
-
-
1%
1%
1%
**
**
*%
1%
1%
2%
**
**
1%
1%
1%
1%
1%
-%
-%
-%
39%
61%
**
**
3%
47%
22%
27%
**
**
25%
31%
22%
22%
100%
-%
-%
-%
Very likely
26
9
17
**
**
11
8
2
1
**
**
5
9
4
7
23
2
1
-
4%
3%
6%
**
**
8%
2%
2%
2%
**
**
4%
6%
3%
4%
5%
5%
2%
-%
f
33%
67%
**
**
41%
29%
10%
6%
**
**
21%
35%
16%
28%
88%
10%
3%
-%
Likely
63
31
32
**
**
24
23
14
7
**
**
15
17
15
17
53
6
3
1
11%
10%
11%
**
**
17%
6%
13%
8%
**
**
11%
11%
11%
10%
11%
14%
10%
5%
f
49%
51%
**
**
38%
36%
22%
10%
**
**
23%
27%
23%
27%
83%
10%
5%
1%
TOTAL LIKELY
96
42
54
**
**
35
34
18
10
**
**
22
28
20
26
83
9
4
1
16%
14%
18%
**
**
25%
8%
16%
12%
**
**
17%
19%
15%
15%
17%
19%
12%
5%
f
r
r
44%
56%
**
**
36%
35%
19%
10%
**
**
23%
29%
21%
27%
86%
9%
4%
1%
Unlikely
89
46
44
**
**
17
65
16
10
**
**
24
29
17
18
75
8
4
2
15%
15%
15%
**
**
12%
16%
14%
12%
**
**
19%
19%
13%
10%
15%
16%
13%
16%
n
n
51%
49%
**
**
19%
73%
18%
11%
**
**
27%
33%
19%
20%
84%
9%
5%
3%
Very unlikely
127
70
56
**
**
22
100
22
24
**
**
26
28
30
43
106
11
7
3
21%
23%
19%
**
**
16%
25%
20%
28%
**
**
20%
19%
22%
24%
21%
24%
22%
18%
e
56%
44%
**
**
17%
79%
17%
19%
**
**
21%
22%
23%
34%
83%
9%
6%
2%
Certain not to
200
99
101
**
**
39
150
43
34
**
**
41
48
41
69
171
15
10
4
34%
33%
34%
**
**
28%
38%
39%
40%
**
**
32%
32%
31%
39%
34%
32%
30%
25%
e
49%
51%
**
**
19%
75%
21%
17%
**
**
21%
24%
21%
35%
86%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
~i
~j
k
l
m
n
o
p
q
r
Unweighted total
931
469
462
38
50
203
640
196
141
88
74
156
253
208
313
549
131
151
100
Effective Weighted Sample
615
303
312
28
29
131
430
129
93
61
52
117
170
131
202
469
80
92
75
Total
596
301
295
32
29
139
396
110
84
60
61
130
152
136
179
501
47
33
15
51%
49%
**
**
23%
66%
18%
14%
**
**
22%
25%
23%
30%
84%
8%
6%
2%
TOTAL UNLIKELY
416
215
201
**
**
77
316
80
67
**
**
92
106
88
130
352
34
22
9
70%
71%
68%
**
**
55%
80%
73%
80%
**
**
71%
70%
65%
73%
70%
72%
65%
59%
e
r
52%
48%
**
**
19%
76%
19%
16%
**
**
22%
25%
21%
31%
85%
8%
5%
2%
Don't know
83
44
39
**
**
27
47
12
7
**
**
16
18
27
23
66
4
8
5
14%
15%
13%
**
**
19%
12%
11%
8%
**
**
12%
12%
20%
13%
13%
10%
23%
36%
f
l
op
op
53%
47%
**
**
32%
56%
14%
8%
**
**
19%
21%
33%
27%
79%
5%
9%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
931
35
70
62
62
62
60
58
71
69
641
290
263
664
459
472
Effective Weighted Sample
615
29
67
59
58
58
57
52
65
64
495
128
174
449
306
325
Total
596
43
93
55
45
55
58
47
30
76
502
94
201
393
338
259
**
**
**
**
**
**
**
**
**
84%
16%
34%
66%
57%
43%
Certain to
7
**
**
**
**
**
**
**
**
**
7
-
1
6
5
3
1%
**
**
**
**
**
**
**
**
**
1%
-%
1%
1%
1%
1%
**
**
**
**
**
**
**
**
**
100%
-%
19%
81%
64%
36%
Very likely
26
**
**
**
**
**
**
**
**
**
24
2
15
11
17
9
4%
**
**
**
**
**
**
**
**
**
5%
2%
7%
3%
5%
4%
m
**
**
**
**
**
**
**
**
**
94%
6%
57%
42%
64%
36%
Likely
63
**
**
**
**
**
**
**
**
**
56
7
30
33
35
28
11%
**
**
**
**
**
**
**
**
**
11%
8%
15%
8%
10%
11%
m
**
**
**
**
**
**
**
**
**
88%
12%
48%
52%
56%
44%
TOTAL LIKELY
96
**
**
**
**
**
**
**
**
**
87
9
47
49
56
40
16%
**
**
**
**
**
**
**
**
**
17%
10%
23%
13%
17%
16%
k
m
**
**
**
**
**
**
**
**
**
91%
9%
48%
51%
58%
42%
Unlikely
89
**
**
**
**
**
**
**
**
**
75
15
32
58
56
33
15%
**
**
**
**
**
**
**
**
**
15%
16%
16%
15%
17%
13%
**
**
**
**
**
**
**
**
**
83%
17%
36%
64%
63%
37%
Very unlikely
127
**
**
**
**
**
**
**
**
**
103
24
34
93
66
61
21%
**
**
**
**
**
**
**
**
**
20%
26%
17%
24%
19%
24%
**
**
**
**
**
**
**
**
**
81%
19%
27%
73%
52%
48%
Certain not to
200
**
**
**
**
**
**
**
**
**
161
38
48
152
106
94
34%
**
**
**
**
**
**
**
**
**
32%
41%
24%
39%
31%
36%
l
**
**
**
**
**
**
**
**
**
81%
19%
24%
76%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
931
35
70
62
62
62
60
58
71
69
641
290
263
664
459
472
Effective Weighted Sample
615
29
67
59
58
58
57
52
65
64
495
128
174
449
306
325
Total
596
43
93
55
45
55
58
47
30
76
502
94
201
393
338
259
**
**
**
**
**
**
**
**
**
84%
16%
34%
66%
57%
43%
TOTAL UNLIKELY
416
**
**
**
**
**
**
**
**
**
339
77
114
302
228
188
70%
**
**
**
**
**
**
**
**
**
68%
82%
57%
77%
68%
73%
j
l
**
**
**
**
**
**
**
**
**
81%
19%
27%
73%
55%
45%
Don't know
83
**
**
**
**
**
**
**
**
**
76
8
41
42
53
30
14%
**
**
**
**
**
**
**
**
**
15%
8%
20%
11%
16%
12%
k
m
**
**
**
**
**
**
**
**
**
90%
10%
49%
50%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Prepay/ Pay as you go
722
370
352
73
77
189
383
146
87
73
83
154
164
163
240
597
66
36
23
29%
31%
27%
20%
17%
21%
49%
53%
36%
21%
14%
23%
24%
30%
41%
28%
31%
30%
34%
cde
hij
ij
j
kl
klm
o
51%
49%
10%
11%
26%
53%
20%
12%
10%
11%
21%
23%
23%
33%
83%
9%
5%
3%
Postpay/ monthly contract
1757
825
933
287
377
700
393
131
153
268
488
509
520
383
344
1485
145
82
45
70%
68%
72%
80%
83%
78%
50%
47%
63%
79%
84%
76%
76%
70%
59%
71%
68%
69%
66%
a
f
f
f
g
gh
ghi
mn
mn
n
47%
53%
16%
21%
40%
22%
7%
9%
15%
28%
29%
30%
22%
20%
85%
8%
5%
3%
Other
10
7
3
*
2
5
2
-
*
*
7
4
1
2
2
9
*
*
-
*%
1%
*%
*%
1%
1%
*%
-%
*%
*%
1%
1%
*%
*%
*%
*%
*%
*%
-%
g
65%
35%
4%
25%
46%
25%
-%
4%
1%
74%
44%
9%
25%
21%
95%
2%
3%
-%
Don't know
5
3
1
-
*
1
4
1
*
*
-
2
1
*
1
4
*
1
*
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
*%
70%
30%
-%
3%
24%
73%
15%
2%
3%
-%
37%
28%
3%
30%
84%
3%
11%
2%
CONTRACT TYPE
Subsidised handset
1491
689
802
252
342
586
310
106
123
228
430
426
451
324
289
1259
124
67
41
60%
57%
62%
70%
75%
66%
40%
38%
51%
67%
74%
64%
66%
59%
49%
60%
59%
56%
60%
a
f
ef
f
g
gh
ghi
n
mn
n
46%
54%
17%
23%
39%
21%
7%
8%
15%
29%
29%
30%
22%
19%
84%
8%
5%
3%
SIM only
247
123
124
33
34
103
78
24
29
39
57
75
64
57
51
214
19
13
2
10%
10%
10%
9%
7%
11%
10%
9%
12%
12%
10%
11%
9%
10%
9%
10%
9%
11%
3%
d
r
r
r
50%
50%
13%
14%
41%
31%
10%
12%
16%
23%
30%
26%
23%
21%
86%
8%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Prepay/ Pay as you go
722
56
105
66
48
76
60
58
35
92
607
115
267
453
403
319
29%
17%
31%
31%
28%
34%
26%
27%
34%
32%
28%
34%
18%
47%
30%
28%
a
a
a
a
a
a
a
a
j
l
8%
15%
9%
7%
11%
8%
8%
5%
13%
84%
16%
37%
63%
56%
44%
Postpay/ monthly contract
1757
262
232
141
121
147
173
154
68
189
1535
222
1239
511
930
827
70%
83%
69%
67%
71%
66%
73%
73%
65%
66%
71%
65%
82%
53%
69%
72%
bcdefghi
k
m
15%
13%
8%
7%
8%
10%
9%
4%
11%
87%
13%
71%
29%
53%
47%
Other
10
-
-
2
1
-
2
-
1
3
8
2
8
2
6
4
*%
-%
-%
1%
1%
-%
1%
-%
1%
1%
*%
1%
1%
*%
*%
*%
-%
-%
22%
11%
-%
20%
-%
8%
34%
76%
24%
84%
16%
62%
38%
Don't know
5
-
-
2
1
-
-
*
-
1
5
*
2
3
2
3
*%
-%
-%
1%
1%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
34%
22%
-%
-%
7%
-%
22%
95%
5%
49%
51%
46%
54%
CONTRACT TYPE
Subsidised handset
1491
232
204
114
100
128
133
126
54
168
1306
185
1084
402
787
703
60%
73%
61%
54%
59%
57%
56%
59%
52%
59%
61%
54%
71%
42%
59%
61%
bcdefghi
k
m
16%
14%
8%
7%
9%
9%
8%
4%
11%
88%
12%
73%
27%
53%
47%
SIM only
247
30
20
26
20
18
38
26
14
21
214
33
144
101
127
120
10%
10%
6%
12%
11%
8%
16%
12%
13%
7%
10%
10%
9%
10%
9%
10%
b
b
abei
b
b
12%
8%
11%
8%
7%
15%
11%
6%
9%
86%
14%
58%
41%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2266
1044
1222
386
467
861
552
224
200
324
514
555
767
481
462
1423
277
277
289
Effective Weighted Sample
1577
729
848
265
318
608
393
155
145
238
385
406
532
340
314
1230
179
175
219
Total
1757
825
933
287
377
700
393
131
153
268
488
509
520
383
344
1485
145
82
45
47%
53%
16%
21%
40%
22%
7%
9%
15%
28%
29%
30%
22%
20%
85%
8%
5%
3%
Handset and contract
1491
689
802
252
342
586
310
106
123
228
430
426
451
324
289
1259
124
67
41
85%
84%
86%
88%
91%
84%
79%
81%
81%
85%
88%
84%
87%
85%
84%
85%
86%
82%
91%
f
ef
gh
oq
46%
54%
17%
23%
39%
21%
7%
8%
15%
29%
29%
30%
22%
19%
84%
8%
5%
3%
SIM card only
247
123
124
33
34
103
78
24
29
39
57
75
64
57
51
214
19
13
2
14%
15%
13%
11%
9%
15%
20%
18%
19%
15%
12%
15%
12%
15%
15%
14%
13%
16%
4%
d
cde
j
r
r
r
50%
50%
13%
14%
41%
31%
10%
12%
16%
23%
30%
26%
23%
21%
86%
8%
5%
1%
Don't know
19
12
7
2
1
11
5
1
*
1
1
9
5
2
4
13
2
2
2
1%
1%
1%
1%
*%
2%
1%
1%
*%
*%
*%
2%
1%
1%
1%
1%
1%
3%
4%
o
o
63%
37%
10%
5%
58%
28%
7%
1%
4%
3%
45%
24%
12%
19%
69%
10%
11%
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2266
190
159
148
154
150
164
164
142
152
1697
569
1459
801
1072
1194
Effective Weighted Sample
1577
171
150
142
144
139
156
152
133
139
1329
267
1034
562
760
835
Total
1757
262
232
141
121
147
173
154
68
189
1535
222
1239
511
930
827
15%
13%
8%
7%
8%
10%
9%
4%
11%
87%
13%
71%
29%
53%
47%
Handset and contract
1491
232
204
114
100
128
133
126
54
168
1306
185
1084
402
787
703
85%
88%
88%
81%
83%
87%
77%
82%
80%
89%
85%
83%
87%
79%
85%
85%
fh
f
f
fh
m
16%
14%
8%
7%
9%
9%
8%
4%
11%
88%
12%
73%
27%
53%
47%
SIM card only
247
30
20
26
20
18
38
26
14
21
214
33
144
101
127
120
14%
12%
9%
19%
16%
12%
22%
17%
20%
11%
14%
15%
12%
20%
14%
14%
b
abei
b
abi
l
12%
8%
11%
8%
7%
15%
11%
6%
9%
86%
14%
58%
41%
52%
48%
Don't know
19
-
7
1
1
1
2
2
-
-
16
4
12
8
15
4
1%
-%
3%
1%
1%
1%
1%
1%
-%
-%
1%
2%
1%
1%
2%
*%
ahi
o
-%
37%
4%
3%
4%
12%
8%
-%
-%
81%
19%
61%
39%
80%
20%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1899
866
1033
335
419
720
425
180
159
270
447
462
655
401
380
1179
228
228
264
Effective Weighted Sample
1314
599
716
227
285
504
303
123
115
198
337
334
452
283
256
1023
151
144
201
Total
1491
689
802
252
342
586
310
106
123
228
430
426
451
324
289
1259
124
67
41
46%
54%
17%
23%
39%
21%
7%
8%
15%
29%
29%
30%
22%
19%
84%
8%
5%
3%
I am paying a similar monthly tariff
compared to when I signed up
1138
523
615
192
268
450
227
86
87
174
333
319
338
248
231
938
116
52
32
76%
76%
77%
76%
78%
77%
73%
81%
71%
76%
77%
75%
75%
77%
80%
75%
94%
77%
78%
oqr
46%
54%
17%
24%
40%
20%
8%
8%
15%
29%
28%
30%
22%
20%
82%
10%
5%
3%
I am paying a cheaper tariff
compared to when I signed up (e.g.
lower amount of inclusive minutes,
texts or data)
109
46
64
16
20
47
26
3
14
10
31
33
36
26
15
94
3
7
5
7%
7%
8%
7%
6%
8%
9%
3%
11%
4%
7%
8%
8%
8%
5%
7%
2%
11%
13%
gi
p
p
op
42%
58%
15%
18%
43%
24%
3%
13%
9%
29%
30%
33%
23%
14%
86%
3%
7%
5%
I am paying a more expensive tariff
compared to when I signed up (e.g.
added minutes, texts or data)
122
61
61
26
34
41
21
5
12
22
36
37
31
33
22
116
2
3
1
8%
9%
8%
10%
10%
7%
7%
4%
9%
10%
8%
9%
7%
10%
8%
9%
1%
5%
3%
pr
50%
50%
22%
28%
33%
17%
4%
10%
18%
29%
30%
25%
27%
18%
95%
1%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1899
866
1033
335
419
720
425
180
159
270
447
462
655
401
380
1179
228
228
264
Effective Weighted Sample
1314
599
716
227
285
504
303
123
115
198
337
334
452
283
256
1023
151
144
201
Total
1491
689
802
252
342
586
310
106
123
228
430
426
451
324
289
1259
124
67
41
46%
54%
17%
23%
39%
21%
7%
8%
15%
29%
29%
30%
22%
19%
84%
8%
5%
3%
No, I am out of my minimum
contract period
92
44
48
11
18
39
23
7
8
19
26
28
37
13
13
85
2
3
2
6%
6%
6%
4%
5%
7%
7%
6%
6%
9%
6%
7%
8%
4%
5%
7%
2%
4%
5%
m
p
48%
52%
12%
20%
42%
25%
7%
9%
21%
28%
31%
40%
15%
14%
93%
2%
3%
2%
Don't know
30
15
15
6
2
9
12
5
3
2
4
8
9
4
8
26
1
3
*
2%
2%
2%
2%
1%
2%
4%
5%
2%
1%
1%
2%
2%
1%
3%
2%
1%
4%
1%
de
ij
50%
50%
20%
7%
31%
41%
18%
10%
8%
13%
28%
31%
13%
28%
87%
3%
8%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1899
163
140
118
123
129
126
133
113
134
1418
481
1269
626
898
1001
Effective Weighted Sample
1314
147
132
113
118
120
120
124
106
123
1108
225
894
436
633
696
Total
1491
232
204
114
100
128
133
126
54
168
1306
185
1084
402
787
703
16%
14%
8%
7%
9%
9%
8%
4%
11%
88%
12%
73%
27%
53%
47%
I am paying a similar monthly tariff
compared to when I signed up
1138
146
154
81
76
100
93
102
43
142
1001
136
828
307
622
516
76%
63%
75%
71%
76%
78%
70%
81%
80%
85%
77%
74%
76%
76%
79%
73%
a
a
a
af
a
acf
o
13%
14%
7%
7%
9%
8%
9%
4%
13%
88%
12%
73%
27%
55%
45%
I am paying a cheaper tariff compared to
when I signed up (e.g. lower amount of
inclusive minutes, texts or data)
109
22
20
12
8
7
10
10
2
3
95
15
81
28
52
57
7%
9%
10%
11%
8%
5%
8%
8%
3%
2%
7%
8%
8%
7%
7%
8%
i
i
hi
i
i
i
20%
18%
11%
7%
6%
9%
9%
2%
3%
87%
13%
75%
25%
48%
52%
I am paying a more expensive tariff
compared to when I signed up (e.g. added
minutes, texts or data)
122
46
10
5
11
13
5
8
4
13
117
5
94
28
51
72
8%
20%
5%
5%
11%
10%
4%
6%
7%
8%
9%
3%
9%
7%
6%
10%
bcefghi
f
k
n
38%
8%
4%
9%
11%
4%
7%
3%
11%
96%
4%
77%
23%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1899
163
140
118
123
129
126
133
113
134
1418
481
1269
626
898
1001
Effective Weighted Sample
1314
147
132
113
118
120
120
124
106
123
1108
225
894
436
633
696
Total
1491
232
204
114
100
128
133
126
54
168
1306
185
1084
402
787
703
16%
14%
8%
7%
9%
9%
8%
4%
11%
88%
12%
73%
27%
53%
47%
No, I am out of my minimum contract
period
92
14
12
14
5
7
20
4
3
4
66
25
66
26
48
44
6%
6%
6%
13%
5%
6%
15%
3%
6%
3%
5%
14%
6%
6%
6%
6%
dgi
abdeghi
j
16%
13%
16%
5%
8%
21%
5%
4%
5%
73%
27%
72%
28%
52%
48%
Don't know
30
4
9
1
-
1
5
1
2
4
27
3
15
14
15
15
2%
2%
4%
1%
-%
1%
3%
1%
3%
3%
2%
2%
1%
3%
2%
2%
d
d
l
12%
29%
4%
-%
3%
15%
3%
5%
15%
89%
11%
49%
46%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD32). SHOWCARD Which of these best describes your current situation, now that your minimum contract period for your mobile phone service and handset has ended? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract and are now out of their minimum contract period
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
107
51
56
15
20
39
33
11
9
22
26
30
47
12
18
83
4
10
10
Effective Weighted Sample
81
37
45
12
13
33
26
8
8
18
18
23
37
9
14
72
3
7
8
Total
92
44
48
11
18
39
23
7
8
19
26
28
37
13
13
85
2
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am paying a similar monthly tariff
compared to when I signed up
66
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
72%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a SIM-only cheaper
tariff
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a cheaper tariff
compared to when I signed up, but
not SIM-only
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a more expensive tariff
compared to when I signed up
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD32). SHOWCARD Which of these best describes your current situation, now that your minimum contract period for your mobile phone service and handset has ended? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract and are now out of their minimum contract period
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
107
9
9
17
6
7
18
5
8
4
73
34
73
34
55
52
Effective Weighted Sample
81
8
8
16
6
7
17
5
7
4
57
25
54
29
40
42
Total
92
14
12
14
5
7
20
4
3
4
66
25
66
26
48
44
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am paying a similar monthly tariff
compared to when I signed up
66
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
72%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a SIM-only cheaper tariff
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a cheaper tariff compared to
when I signed up, but not SIM-only
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a more expensive tariff
compared to when I signed up
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD33). What type of SIM-only deal are you on? (SINGLE CODE)
Base : Those now on a SIM-only tariff now that their minimum contract period has ended
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
13
3
10
1
2
6
4
-
1
3
2
4
6
1
2
12
-
1
-
Effective Weighted Sample
11
3
8
1
2
6
4
-
1
3
2
3
6
1
1
10
-
1
-
Total
10
2
8
*
1
6
2
-
*
2
2
4
4
1
1
10
-
*
-
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
30 day
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
12 month
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
18 month
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
Don't know
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
-%
**
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD33). What type of SIM-only deal are you on? (SINGLE CODE)
Base : Those now on a SIM-only tariff now that their minimum contract period has ended
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
13
2
1
3
1
1
1
-
3
-
8
5
10
3
7
6
Effective Weighted Sample
11
2
1
3
1
1
1
-
3
-
7
4
9
2
6
5
Total
10
2
1
2
1
1
1
-
1
-
6
4
9
1
6
4
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
30 day
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
12 month
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
18 month
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
-
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
-%
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD34). SHOWCARD Which of these best describes where you got your mobile phone handset from? (SINGLE CODE)
Base : Those who use a prepay/ Pay As You Go phone or took a SIM-only tariff
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1468
730
738
173
166
399
730
297
203
153
152
267
388
316
495
876
215
207
170
Effective Weighted Sample
980
484
497
113
104
271
498
202
134
111
113
198
262
210
321
747
129
127
133
Total
970
493
476
106
111
292
461
170
116
112
140
229
229
220
291
810
85
49
25
51%
49%
11%
11%
30%
48%
17%
12%
12%
14%
24%
24%
23%
30%
84%
9%
5%
3%
PROMPTED RESPONSES
An independent retailer - either high
street or online (e.g. Amazon,
Carphone Warehouse, Simply
Electronics, etc.)
369
190
179
45
45
107
172
70
52
28
52
90
93
80
105
312
36
15
6
38%
39%
38%
43%
41%
37%
37%
41%
45%
25%
37%
39%
41%
37%
36%
39%
42%
30%
24%
i
i
r
r
51%
49%
12%
12%
29%
47%
19%
14%
8%
14%
24%
25%
22%
28%
85%
10%
4%
2%
Your current mobile phone network
operator
260
127
133
27
31
75
127
47
32
33
39
54
62
66
78
213
21
14
13
27%
26%
28%
25%
28%
26%
28%
28%
28%
29%
28%
24%
27%
30%
27%
26%
25%
27%
52%
opq
49%
51%
10%
12%
29%
49%
18%
12%
13%
15%
21%
24%
25%
30%
82%
8%
5%
5%
A previous mobile phone network
operator
69
40
30
6
5
24
34
12
6
9
15
19
17
12
21
55
8
5
1
7%
8%
6%
6%
5%
8%
7%
7%
5%
8%
11%
8%
8%
5%
7%
7%
9%
10%
6%
57%
43%
8%
7%
35%
49%
17%
8%
13%
22%
27%
25%
17%
30%
79%
11%
7%
2%
Directly from the phone handset
manufacturer (e.g. Apple, Samsung,
etc.)
47
24
23
4
5
10
27
3
3
10
3
13
7
14
12
40
4
2
1
5%
5%
5%
4%
5%
3%
6%
2%
3%
9%
2%
6%
3%
6%
4%
5%
5%
3%
5%
ghj
51%
49%
9%
11%
21%
58%
7%
6%
22%
7%
29%
16%
30%
26%
85%
9%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD34). SHOWCARD Which of these best describes where you got your mobile phone handset from? (SINGLE CODE)
Base : Those who use a prepay/ Pay As You Go phone or took a SIM-only tariff
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1468
730
738
173
166
399
730
297
203
153
152
267
388
316
495
876
215
207
170
Effective Weighted Sample
980
484
497
113
104
271
498
202
134
111
113
198
262
210
321
747
129
127
133
Total
970
493
476
106
111
292
461
170
116
112
140
229
229
220
291
810
85
49
25
51%
49%
11%
11%
30%
48%
17%
12%
12%
14%
24%
24%
23%
30%
84%
9%
5%
3%
UNPROMPTED RESPONSES
Hand me down/ second hand/
passed on to me/ eBay
71
35
36
8
7
23
33
14
10
10
8
13
13
12
33
58
6
6
1
7%
7%
8%
7%
6%
8%
7%
8%
8%
9%
6%
6%
6%
5%
11%
7%
7%
12%
3%
klm
or
49%
51%
11%
10%
32%
47%
20%
14%
14%
11%
19%
18%
17%
46%
82%
8%
9%
1%
A gift/ present
33
12
21
3
2
9
19
11
2
3
4
4
6
7
16
26
5
2
-
3%
2%
4%
3%
2%
3%
4%
7%
2%
3%
3%
2%
3%
3%
6%
3%
6%
5%
-%
k
r
r
r
37%
63%
9%
6%
27%
58%
33%
7%
10%
11%
13%
19%
20%
48%
77%
16%
7%
-%
Don't know
120
65
55
13
16
43
48
12
12
19
19
35
30
29
27
107
5
6
2
12%
13%
11%
13%
14%
15%
10%
7%
10%
17%
13%
15%
13%
13%
9%
13%
6%
12%
9%
g
n
p
55%
45%
11%
13%
36%
40%
10%
10%
15%
16%
29%
25%
24%
22%
89%
4%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD34). SHOWCARD Which of these best describes where you got your mobile phone handset from? (SINGLE CODE)
Base : Those who use a prepay/ Pay As You Go phone or took a SIM-only tariff
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
e
~f
~g
h
~i
j
k
l
m
n
o
Unweighted total
1468
73
90
105
98
104
98
97
112
99
1032
436
524
937
705
763
Effective Weighted Sample
980
62
85
101
89
97
93
89
102
92
797
194
356
639
471
533
Total
970
86
126
93
67
94
98
84
49
113
821
148
411
554
531
439
**
**
10%
**
10%
**
**
5%
**
85%
15%
42%
57%
55%
45%
PROMPTED RESPONSES
An independent retailer - either high street
or online (e.g. Amazon, Carphone
Warehouse, Simply Electronics, etc.)
369
**
**
34
**
33
**
**
22
**
313
56
158
211
211
157
38%
**
**
37%
**
35%
**
**
45%
**
38%
38%
38%
38%
40%
36%
**
**
9%
**
9%
**
**
6%
**
85%
15%
43%
57%
57%
43%
Your current mobile phone network
operator
260
**
**
29
**
29
**
**
9
**
221
40
109
149
130
131
27%
**
**
31%
**
31%
**
**
19%
**
27%
27%
27%
27%
24%
30%
h
h
**
**
11%
**
11%
**
**
4%
**
85%
15%
42%
57%
50%
50%
A previous mobile phone network operator
69
**
**
8
**
9
**
**
4
**
58
11
32
37
42
28
7%
**
**
9%
**
9%
**
**
9%
**
7%
8%
8%
7%
8%
6%
**
**
12%
**
13%
**
**
6%
**
84%
16%
47%
53%
60%
40%
Directly from the phone handset
manufacturer (e.g. Apple, Samsung, etc.)
47
**
**
7
**
2
**
**
3
**
41
6
23
24
27
20
5%
**
**
8%
**
2%
**
**
6%
**
5%
4%
5%
4%
5%
5%
**
**
16%
**
5%
**
**
6%
**
87%
13%
48%
52%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD34). SHOWCARD Which of these best describes where you got your mobile phone handset from? (SINGLE CODE)
Base : Those who use a prepay/ Pay As You Go phone or took a SIM-only tariff
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
e
~f
~g
h
~i
j
k
l
m
n
o
Unweighted total
1468
73
90
105
98
104
98
97
112
99
1032
436
524
937
705
763
Effective Weighted Sample
980
62
85
101
89
97
93
89
102
92
797
194
356
639
471
533
Total
970
86
126
93
67
94
98
84
49
113
821
148
411
554
531
439
**
**
10%
**
10%
**
**
5%
**
85%
15%
42%
57%
55%
45%
UNPROMPTED RESPONSES
Hand me down/ second hand/ passed on
to me/ eBay
71
**
**
7
**
8
**
**
6
**
60
11
25
46
37
34
7%
**
**
7%
**
8%
**
**
11%
**
7%
7%
6%
8%
7%
8%
**
**
10%
**
11%
**
**
8%
**
85%
15%
36%
64%
53%
47%
A gift/ present
33
**
**
1
**
5
**
**
*
**
27
6
7
26
19
14
3%
**
**
1%
**
5%
**
**
1%
**
3%
4%
2%
5%
4%
3%
l
**
**
2%
**
14%
**
**
1%
**
82%
18%
20%
80%
58%
42%
Don't know
120
**
**
6
**
8
**
**
4
**
101
19
57
61
65
55
12%
**
**
7%
**
9%
**
**
8%
**
12%
13%
14%
11%
12%
13%
**
**
5%
**
7%
**
**
3%
**
85%
15%
47%
51%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Several times a day
1325
597
728
270
321
519
215
124
127
189
369
356
393
305
270
1104
120
56
44
53%
50%
56%
75%
70%
58%
28%
45%
53%
55%
64%
53%
57%
56%
46%
53%
57%
47%
66%
a
ef
ef
f
g
g
ghi
n
n
n
q
opq
45%
55%
20%
24%
39%
16%
9%
10%
14%
28%
27%
30%
23%
20%
83%
9%
4%
3%
Every day
502
222
280
59
91
215
137
48
38
70
126
149
138
102
113
422
43
27
9
20%
18%
22%
16%
20%
24%
18%
17%
16%
20%
22%
22%
20%
19%
19%
20%
21%
23%
13%
cf
r
r
r
44%
56%
12%
18%
43%
27%
9%
8%
14%
25%
30%
27%
20%
22%
84%
9%
5%
2%
Several times a week
287
157
130
16
34
93
144
34
28
39
47
70
57
63
96
241
22
15
10
12%
13%
10%
4%
7%
10%
18%
12%
12%
11%
8%
10%
8%
12%
16%
11%
10%
12%
14%
b
c
cde
klm
55%
45%
5%
12%
32%
50%
12%
10%
14%
16%
24%
20%
22%
33%
84%
8%
5%
3%
At least once a week
110
62
48
9
5
31
65
20
16
17
17
26
37
22
25
98
5
6
2
4%
5%
4%
2%
1%
3%
8%
7%
7%
5%
3%
4%
5%
4%
4%
5%
2%
5%
2%
d
cde
j
j
r
56%
44%
8%
4%
28%
60%
18%
14%
16%
16%
24%
34%
20%
22%
89%
4%
5%
1%
At least once a month
60
40
20
5
1
9
45
11
7
2
6
14
12
13
21
51
5
3
1
2%
3%
2%
1%
*%
1%
6%
4%
3%
1%
1%
2%
2%
2%
4%
2%
3%
3%
1%
b
cde
ij
i
l
66%
34%
8%
2%
15%
75%
18%
12%
3%
10%
23%
21%
21%
35%
85%
9%
5%
1%
Less than once a month
65
41
25
1
2
10
53
8
8
10
4
18
17
16
15
58
4
3
1
3%
3%
2%
*%
*%
1%
7%
3%
3%
3%
1%
3%
2%
3%
3%
3%
2%
3%
1%
b
cde
j
j
j
r
62%
38%
2%
3%
15%
81%
12%
13%
15%
6%
27%
25%
24%
23%
88%
6%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Never
142
83
59
2
3
16
121
33
16
14
9
35
32
28
47
119
12
9
2
6%
7%
5%
1%
1%
2%
15%
12%
7%
4%
2%
5%
5%
5%
8%
6%
5%
7%
3%
b
cde
hij
j
j
l
r
r
58%
42%
1%
2%
11%
85%
24%
12%
10%
6%
25%
22%
20%
33%
84%
8%
6%
1%
TOTAL AT LEAST ONCE A WEEK
2223
1038
1185
353
451
857
562
226
209
315
559
601
625
492
503
1865
191
104
64
89%
86%
92%
98%
99%
96%
72%
81%
87%
92%
97%
90%
91%
90%
86%
89%
90%
87%
95%
a
f
ef
f
gh
ghi
n
n
n
opq
47%
53%
16%
20%
39%
25%
10%
9%
14%
25%
27%
28%
22%
23%
84%
9%
5%
3%
TOTAL EVER
2349
1119
1230
359
454
876
660
244
224
327
569
633
654
521
539
1973
200
110
66
94%
93%
95%
99%
99%
98%
84%
88%
93%
96%
98%
95%
95%
95%
92%
94%
95%
92%
97%
a
f
f
f
g
g
ghi
n
n
oq
48%
52%
15%
19%
37%
28%
10%
10%
14%
24%
27%
28%
22%
23%
84%
9%
5%
3%
Don't know
4
3
1
-
-
3
1
-
-
-
-
1
1
-
2
3
-
*
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
*%
-%
*%
*%
-%
*%
*%
82%
18%
-%
-%
73%
27%
-%
-%
-%
-%
35%
14%
-%
51%
86%
-%
8%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Several times a day
1325
148
180
110
85
105
115
140
64
157
1159
166
941
378
708
617
53%
47%
53%
52%
50%
47%
49%
66%
62%
55%
54%
49%
62%
39%
53%
54%
abcdefi
acdef
m
11%
14%
8%
6%
8%
9%
11%
5%
12%
87%
13%
71%
29%
53%
47%
Every day
502
91
67
31
49
45
46
21
15
58
442
60
337
164
279
222
20%
29%
20%
15%
28%
20%
20%
10%
14%
20%
21%
18%
22%
17%
21%
19%
bcefghi
g
bcefghi
g
g
g
m
18%
13%
6%
10%
9%
9%
4%
3%
12%
88%
12%
67%
33%
56%
44%
Several times a week
287
58
28
24
15
35
26
19
11
23
252
35
139
148
142
145
12%
18%
8%
12%
9%
16%
11%
9%
11%
8%
12%
10%
9%
15%
11%
13%
bdfghi
bdgi
l
20%
10%
9%
5%
12%
9%
7%
4%
8%
88%
12%
49%
51%
50%
50%
At least once a week
110
13
10
16
5
15
13
7
5
13
85
25
40
68
54
56
4%
4%
3%
8%
3%
7%
5%
4%
4%
5%
4%
7%
3%
7%
4%
5%
bd
j
l
12%
9%
15%
5%
14%
12%
7%
4%
12%
78%
22%
37%
62%
49%
51%
At least once a month
60
2
13
10
4
8
4
4
3
3
49
11
15
45
34
26
2%
1%
4%
5%
2%
4%
2%
2%
3%
1%
2%
3%
1%
5%
3%
2%
a
afi
a
l
4%
21%
17%
6%
14%
6%
7%
5%
5%
82%
18%
25%
75%
57%
43%
Less than once a month
65
5
17
6
4
2
11
5
1
6
51
14
15
51
42
23
3%
1%
5%
3%
2%
1%
5%
2%
1%
2%
2%
4%
1%
5%
3%
2%
aeh
aeh
l
7%
27%
10%
6%
3%
18%
7%
1%
10%
79%
21%
22%
78%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Never
142
1
22
13
9
11
20
15
5
23
113
29
26
114
81
61
6%
*%
6%
6%
5%
5%
9%
7%
5%
8%
5%
9%
2%
12%
6%
5%
a
a
a
a
a
a
a
a
j
l
1%
15%
9%
6%
8%
14%
11%
4%
16%
80%
20%
19%
81%
57%
43%
TOTAL AT LEAST ONCE A WEEK
2223
310
286
181
154
200
200
188
95
251
1938
285
1458
758
1183
1040
89%
98%
85%
86%
90%
90%
85%
89%
91%
88%
90%
84%
96%
78%
88%
90%
bcdefghi
bf
k
m
14%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
66%
34%
53%
47%
TOTAL EVER
2349
317
316
198
162
211
215
196
98
260
2039
310
1488
854
1259
1090
94%
100%
94%
94%
95%
95%
91%
93%
95%
91%
95%
91%
98%
88%
94%
95%
bcdefghi
k
m
14%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
63%
36%
54%
46%
Don't know
4
-
-
-
-
1
-
-
-
2
4
*
3
1
1
2
*%
-%
-%
-%
-%
1%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
35%
-%
-%
-%
51%
98%
2%
77%
23%
39%
61%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Several times a day
1110
549
561
214
266
472
159
90
107
156
326
301
338
251
220
909
101
53
47
45%
46%
44%
59%
58%
53%
20%
32%
44%
46%
56%
45%
49%
46%
37%
43%
48%
45%
70%
ef
f
f
g
g
ghi
n
n
n
opq
49%
51%
19%
24%
43%
14%
8%
10%
14%
29%
27%
30%
23%
20%
82%
9%
5%
4%
Every day
522
234
288
72
113
200
137
54
37
75
117
125
147
124
125
439
43
30
10
21%
19%
22%
20%
25%
22%
18%
20%
15%
22%
20%
19%
21%
23%
21%
21%
20%
25%
15%
f
f
r
r
45%
55%
14%
22%
38%
26%
10%
7%
14%
22%
24%
28%
24%
24%
84%
8%
6%
2%
Several times a week
463
221
242
45
58
145
215
60
51
68
80
125
109
95
132
396
43
15
8
19%
18%
19%
12%
13%
16%
28%
22%
21%
20%
14%
19%
16%
17%
22%
19%
21%
13%
12%
cde
j
j
j
lm
qr
qr
48%
52%
10%
12%
31%
47%
13%
11%
15%
17%
27%
24%
21%
28%
86%
9%
3%
2%
At least once a week
182
84
98
19
11
51
101
29
22
23
30
54
46
26
54
158
13
10
1
7%
7%
8%
5%
2%
6%
13%
11%
9%
7%
5%
8%
7%
5%
9%
8%
6%
8%
2%
d
cde
j
j
m
m
r
r
r
46%
54%
10%
6%
28%
56%
16%
12%
13%
16%
30%
26%
15%
30%
87%
7%
5%
1%
At least once a month
101
49
52
8
4
17
72
17
9
9
17
34
23
21
23
90
5
5
*
4%
4%
4%
2%
1%
2%
9%
6%
4%
3%
3%
5%
3%
4%
4%
4%
2%
5%
*%
cde
ij
r
r
r
49%
51%
8%
4%
17%
72%
17%
9%
9%
16%
33%
23%
21%
22%
89%
5%
5%
*%
Less than once a month
97
60
38
3
3
6
86
21
12
8
8
25
19
25
28
88
5
5
-
4%
5%
3%
1%
1%
1%
11%
8%
5%
2%
1%
4%
3%
5%
5%
4%
2%
4%
-%
b
cde
ij
j
l
r
r
r
61%
39%
3%
3%
6%
88%
22%
12%
8%
9%
26%
19%
26%
29%
90%
5%
5%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Never
16
5
10
1
2
3
9
4
3
1
1
3
4
4
5
14
1
1
*
1%
*%
1%
*%
*%
*%
1%
2%
1%
*%
*%
*%
1%
1%
1%
1%
*%
1%
*%
e
j
34%
66%
7%
14%
19%
60%
29%
16%
7%
5%
17%
23%
27%
34%
89%
4%
6%
1%
TOTAL AT LEAST ONCE A WEEK
2277
1088
1190
349
448
867
613
234
217
322
552
606
641
497
532
1902
200
108
67
91%
90%
92%
97%
98%
97%
78%
84%
90%
95%
96%
91%
93%
91%
90%
91%
95%
90%
99%
f
f
f
g
g
gh
oq
opq
48%
52%
15%
20%
38%
27%
10%
10%
14%
24%
27%
28%
22%
23%
84%
9%
5%
3%
TOTAL EVER
2475
1196
1279
360
454
891
771
272
238
340
577
665
682
543
583
2079
211
118
67
99%
99%
99%
100%
100%
100%
99%
98%
99%
100%
100%
99%
99%
99%
99%
99%
100%
99%
99%
f
g
g
48%
52%
15%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
9%
5%
3%
Don't know
3
3
*
-
-
1
2
1
-
-
-
1
1
1
-
3
-
1
*
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
-%
*%
*%
*%
-%
*%
-%
1%
*%
87%
13%
-%
-%
42%
58%
35%
-%
-%
-%
40%
16%
44%
-%
75%
-%
18%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Several times a day
1110
159
150
69
70
73
104
89
51
145
982
128
828
277
573
538
45%
50%
44%
33%
41%
33%
44%
42%
49%
51%
46%
38%
55%
29%
43%
47%
ce
ce
ce
c
ce
cde
k
m
14%
13%
6%
6%
7%
9%
8%
5%
13%
88%
12%
75%
25%
52%
48%
Every day
522
88
50
46
41
51
52
41
18
52
459
63
349
173
281
241
21%
28%
15%
22%
24%
23%
22%
19%
17%
18%
21%
19%
23%
18%
21%
21%
bhi
b
b
b
m
17%
10%
9%
8%
10%
10%
8%
3%
10%
88%
12%
67%
33%
54%
46%
Several times a week
463
64
70
39
30
52
35
40
22
44
406
57
225
236
249
214
19%
20%
21%
19%
18%
23%
15%
19%
21%
16%
19%
17%
15%
24%
19%
19%
fi
l
14%
15%
9%
7%
11%
7%
9%
5%
10%
88%
12%
49%
51%
54%
46%
At least once a week
182
5
22
27
15
22
19
18
6
23
145
37
68
112
101
80
7%
1%
7%
13%
9%
10%
8%
8%
5%
8%
7%
11%
5%
12%
8%
7%
a
abh
a
a
a
a
a
a
j
l
3%
12%
15%
8%
12%
11%
10%
3%
13%
80%
20%
38%
61%
56%
44%
At least once a month
101
2
17
18
7
16
8
11
2
10
77
24
27
74
62
39
4%
1%
5%
8%
4%
7%
3%
5%
2%
3%
4%
7%
2%
8%
5%
3%
a
afhi
a
ah
a
a
j
l
2%
16%
18%
7%
16%
8%
11%
2%
10%
77%
23%
27%
73%
62%
38%
Less than once a month
97
-
29
8
6
6
15
11
3
9
71
27
14
84
66
32
4%
-%
9%
4%
3%
3%
7%
5%
3%
3%
3%
8%
1%
9%
5%
3%
acdehi
a
a
a
a
a
a
a
j
l
o
-%
30%
9%
6%
6%
16%
11%
4%
9%
73%
27%
14%
86%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Never
16
-
-
2
2
1
2
3
2
2
12
4
4
11
7
8
1%
-%
-%
1%
1%
*%
1%
1%
2%
1%
1%
1%
*%
1%
1%
1%
ab
l
-%
-%
13%
16%
5%
10%
19%
14%
12%
75%
25%
27%
73%
47%
53%
TOTAL AT LEAST ONCE A WEEK
2277
316
292
182
156
198
210
187
96
265
1992
285
1470
799
1204
1073
91%
99%
86%
86%
91%
89%
90%
88%
92%
93%
92%
84%
97%
82%
90%
93%
bcdefghi
bc
bc
k
m
n
14%
13%
8%
7%
9%
9%
8%
4%
12%
87%
13%
65%
35%
53%
47%
TOTAL EVER
2475
318
337
208
168
221
233
209
102
283
2140
336
1510
957
1332
1144
99%
100%
100%
98%
99%
99%
99%
99%
98%
99%
99%
99%
100%
99%
99%
99%
h
h
m
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Don't know
3
-
-
1
-
1
-
-
-
-
3
*
3
1
3
1
*%
-%
-%
1%
-%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
35%
-%
40%
-%
-%
-%
-%
97%
3%
82%
18%
79%
21%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Several times a day
1086
517
570
247
290
439
111
95
95
156
318
301
329
245
211
902
98
48
38
57%
57%
57%
75%
68%
58%
29%
57%
60%
56%
62%
56%
62%
59%
52%
57%
60%
56%
72%
def
ef
f
n
n
opq
48%
52%
23%
27%
40%
10%
9%
9%
14%
29%
28%
30%
23%
19%
83%
9%
4%
4%
Every day
412
188
224
58
92
181
81
23
26
72
115
131
119
76
85
355
30
21
6
22%
21%
23%
18%
22%
24%
21%
14%
17%
26%
22%
24%
22%
18%
21%
22%
18%
24%
12%
c
gh
g
m
r
r
r
46%
54%
14%
22%
44%
20%
5%
6%
17%
28%
32%
29%
18%
21%
86%
7%
5%
2%
Several times a week
147
78
69
10
28
60
49
16
14
16
27
44
27
24
51
123
13
6
5
8%
9%
7%
3%
7%
8%
13%
10%
9%
6%
5%
8%
5%
6%
13%
8%
8%
7%
9%
c
c
cde
j
klm
53%
47%
7%
19%
41%
33%
11%
9%
11%
18%
30%
18%
17%
35%
84%
9%
4%
3%
At least once a week
71
35
36
5
3
27
36
6
4
10
18
28
13
14
15
60
7
2
2
4%
4%
4%
2%
1%
4%
9%
4%
3%
4%
4%
5%
3%
3%
4%
4%
4%
3%
3%
d
cde
l
50%
50%
8%
5%
37%
50%
9%
6%
14%
25%
40%
19%
20%
22%
85%
9%
3%
2%
At least once a month
23
16
7
1
2
8
13
3
1
4
5
1
8
8
6
20
*
2
*
1%
2%
1%
*%
*%
1%
3%
2%
1%
1%
1%
*%
1%
2%
1%
1%
*%
3%
1%
cde
k
k
k
p
69%
31%
3%
7%
33%
58%
12%
6%
15%
22%
4%
34%
35%
26%
88%
1%
9%
2%
Less than once a month
33
13
20
1
1
10
22
5
3
3
4
9
8
8
9
26
5
2
*
2%
1%
2%
*%
*%
1%
6%
3%
2%
1%
1%
2%
1%
2%
2%
2%
3%
2%
*%
cde
j
r
40%
60%
2%
4%
29%
66%
16%
9%
8%
11%
26%
24%
24%
26%
78%
15%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Never
119
55
64
8
10
30
71
18
13
20
29
25
29
36
30
104
10
5
1
6%
6%
6%
2%
2%
4%
19%
11%
8%
7%
6%
5%
5%
9%
7%
7%
6%
5%
3%
cde
j
k
r
46%
54%
6%
9%
25%
60%
15%
11%
16%
24%
21%
24%
30%
25%
87%
8%
4%
1%
TOTAL AT LEAST ONCE A WEEK
1716
817
899
320
413
706
277
140
139
254
478
503
488
360
363
1440
148
78
51
91%
91%
91%
97%
97%
94%
72%
84%
89%
90%
93%
93%
92%
87%
89%
90%
90%
90%
96%
ef
ef
f
g
g
mn
m
opq
48%
52%
19%
24%
41%
16%
8%
8%
15%
28%
29%
28%
21%
21%
84%
9%
5%
3%
TOTAL EVER
1773
846
926
321
416
723
312
148
143
260
487
513
504
376
378
1487
153
82
51
94%
94%
93%
98%
98%
96%
81%
89%
92%
93%
94%
95%
94%
91%
93%
93%
93%
95%
97%
f
f
f
g
m
m
op
48%
52%
18%
23%
41%
18%
8%
8%
15%
27%
29%
28%
21%
21%
84%
9%
5%
3%
Don't know
4
1
2
-
-
2
2
1
-
1
-
2
*
1
1
3
1
-
*
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
-%
*%
*%
*%
*%
*%
1%
-%
*%
39%
61%
-%
-%
57%
43%
15%
-%
27%
-%
46%
9%
30%
15%
69%
30%
-%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Several times a day
1086
123
148
84
62
82
111
111
47
134
956
131
809
271
559
528
57%
45%
61%
54%
49%
49%
63%
68%
63%
64%
58%
53%
62%
47%
56%
59%
ade
ade
acde
ade
ade
m
11%
14%
8%
6%
8%
10%
10%
4%
12%
88%
12%
75%
25%
51%
49%
Every day
412
86
53
36
33
39
31
20
13
45
358
54
291
121
239
173
22%
31%
22%
23%
26%
23%
17%
12%
17%
21%
22%
22%
22%
21%
24%
19%
fghi
g
g
g
g
g
o
21%
13%
9%
8%
9%
7%
5%
3%
11%
87%
13%
71%
29%
58%
42%
Several times a week
147
44
12
12
8
12
11
10
5
9
127
20
92
55
59
88
8%
16%
5%
8%
7%
7%
6%
6%
7%
4%
8%
8%
7%
10%
6%
10%
bcdefghi
n
30%
8%
8%
6%
8%
7%
7%
4%
6%
87%
13%
63%
37%
40%
60%
At least once a week
71
8
8
8
5
9
7
5
2
8
61
10
31
40
49
22
4%
3%
3%
5%
4%
5%
4%
3%
3%
4%
4%
4%
2%
7%
5%
2%
l
o
12%
11%
11%
7%
13%
10%
7%
3%
12%
85%
15%
44%
56%
69%
31%
At least once a month
23
1
3
3
3
4
1
3
1
1
15
8
14
10
14
9
1%
*%
1%
2%
2%
2%
1%
2%
2%
1%
1%
3%
1%
2%
1%
1%
j
6%
15%
13%
12%
16%
4%
11%
5%
6%
66%
34%
58%
42%
62%
38%
Less than once a month
33
3
2
2
1
8
2
3
1
4
30
4
17
17
20
14
2%
1%
1%
1%
1%
5%
1%
2%
1%
2%
2%
1%
1%
3%
2%
2%
abdf
l
9%
6%
5%
3%
25%
5%
10%
2%
13%
89%
11%
50%
50%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Never
119
10
15
12
14
13
15
12
5
7
103
16
59
58
61
58
6%
4%
6%
7%
11%
8%
8%
7%
7%
4%
6%
7%
5%
10%
6%
7%
ai
l
9%
13%
10%
12%
11%
13%
10%
4%
6%
86%
14%
50%
49%
51%
49%
TOTAL AT LEAST ONCE A WEEK
1716
261
221
140
108
143
160
146
67
195
1501
215
1224
487
906
810
91%
95%
91%
90%
86%
85%
90%
89%
90%
93%
91%
88%
93%
85%
90%
91%
de
de
m
15%
13%
8%
6%
8%
9%
9%
4%
11%
87%
13%
71%
28%
53%
47%
TOTAL EVER
1773
265
226
145
112
155
162
152
68
201
1546
226
1254
513
940
833
94%
96%
93%
93%
89%
92%
92%
93%
93%
96%
94%
93%
95%
89%
94%
93%
d
d
m
15%
13%
8%
6%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
Don't know
4
-
1
-
-
*
-
-
*
1
2
2
1
3
3
1
*%
-%
*%
-%
-%
*%
-%
-%
1%
*%
*%
1%
*%
*%
*%
*%
j
-%
30%
-%
-%
9%
-%
-%
10%
19%
47%
53%
30%
70%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Send/ receive text messages (SMS)
2227
1058
1169
348
440
837
602
227
211
317
546
612
625
489
500
1878
182
106
61
89%
88%
91%
97%
96%
94%
77%
82%
88%
93%
95%
91%
91%
89%
85%
90%
86%
88%
91%
a
ef
f
f
gh
gh
n
n
n
47%
53%
16%
20%
38%
27%
10%
9%
14%
25%
27%
28%
22%
22%
84%
8%
5%
3%
Take photos
1750
812
938
317
384
686
363
153
145
245
495
500
495
384
369
1471
144
84
50
70%
67%
73%
88%
84%
77%
46%
55%
60%
72%
86%
75%
72%
70%
63%
70%
68%
70%
74%
a
ef
ef
f
gh
ghi
n
n
n
46%
54%
18%
22%
39%
21%
9%
8%
14%
28%
29%
28%
22%
21%
84%
8%
5%
3%
General browsing/ surfing the
internet
1515
722
793
307
371
609
228
127
124
219
433
436
434
323
320
1272
127
69
47
61%
60%
61%
85%
81%
68%
29%
46%
52%
64%
75%
65%
63%
59%
54%
61%
60%
58%
70%
ef
ef
f
gh
ghi
mn
n
opq
48%
52%
20%
25%
40%
15%
8%
8%
14%
29%
29%
29%
21%
21%
84%
8%
5%
3%
Send/ receive emails (not SMS)
1410
669
741
272
336
574
227
98
116
206
422
450
409
289
260
1199
112
59
40
57%
56%
57%
75%
74%
64%
29%
35%
48%
60%
73%
67%
60%
53%
44%
57%
53%
49%
59%
ef
ef
f
g
gh
ghi
lmn
mn
n
q
q
47%
53%
19%
24%
41%
16%
7%
8%
15%
30%
32%
29%
21%
18%
85%
8%
4%
3%
Send/ receive messages with
pictures/ images
1227
557
670
248
314
493
173
95
95
179
358
361
367
263
233
1019
107
59
41
49%
46%
52%
69%
69%
55%
22%
34%
40%
52%
62%
54%
54%
48%
40%
49%
51%
49%
61%
a
ef
ef
f
gh
ghi
n
n
n
opq
45%
55%
20%
26%
40%
14%
8%
8%
15%
29%
29%
30%
21%
19%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Using social networking e.g.
Facebook, Twitter, LinkedIn,
Snapchat
1221
543
678
275
330
494
122
106
109
185
356
343
346
260
272
1023
102
58
37
49%
45%
53%
76%
72%
55%
16%
38%
45%
54%
62%
51%
50%
47%
46%
49%
48%
49%
55%
a
ef
ef
f
gh
ghi
o
45%
55%
23%
27%
40%
10%
9%
9%
15%
29%
28%
28%
21%
22%
84%
8%
5%
3%
Use IM/ Instant Messaging (e.g.
BBM, Apple iMessage, WhatsApp,
Facebook Messenger, Snapchat)
1177
525
651
270
326
459
122
89
94
170
335
340
357
240
239
993
95
53
35
47%
44%
50%
75%
71%
51%
16%
32%
39%
50%
58%
51%
52%
44%
41%
47%
45%
45%
52%
a
ef
ef
f
gh
ghi
mn
mn
45%
55%
23%
28%
39%
10%
8%
8%
14%
28%
29%
30%
20%
20%
84%
8%
5%
3%
Download apps or programs directly
to your phone
1086
543
543
234
287
430
135
84
94
157
326
319
324
228
214
920
92
42
31
44%
45%
42%
65%
63%
48%
17%
30%
39%
46%
56%
48%
47%
42%
36%
44%
44%
35%
46%
ef
ef
f
g
g
ghi
n
n
q
q
q
50%
50%
22%
26%
40%
12%
8%
9%
14%
30%
29%
30%
21%
20%
85%
9%
4%
3%
Record video clips using the phone
978
453
525
218
266
394
100
72
83
146
314
293
275
213
197
820
79
47
32
39%
38%
41%
60%
58%
44%
13%
26%
34%
43%
54%
44%
40%
39%
33%
39%
37%
40%
48%
ef
ef
f
g
gh
ghi
n
n
opq
46%
54%
22%
27%
40%
10%
7%
8%
15%
32%
30%
28%
22%
20%
84%
8%
5%
3%
Play games
856
421
435
228
253
301
75
77
72
115
240
213
258
181
205
741
56
32
27
34%
35%
34%
63%
55%
34%
10%
28%
30%
34%
41%
32%
38%
33%
35%
35%
27%
27%
40%
def
ef
f
ghi
k
pq
pq
49%
51%
27%
30%
35%
9%
9%
8%
13%
28%
25%
30%
21%
24%
87%
7%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Accessing/ receiving news
842
452
391
163
218
353
109
50
65
118
291
297
261
169
116
709
69
36
28
34%
38%
30%
45%
48%
39%
14%
18%
27%
35%
50%
44%
38%
31%
20%
34%
33%
30%
41%
b
f
ef
f
g
g
ghi
lmn
mn
n
opq
54%
46%
19%
26%
42%
13%
6%
8%
14%
34%
35%
31%
20%
14%
84%
8%
4%
3%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
827
414
413
201
239
311
75
69
67
131
265
228
239
174
185
731
48
34
14
33%
34%
32%
56%
52%
35%
10%
25%
28%
38%
46%
34%
35%
32%
31%
35%
23%
28%
21%
ef
ef
f
gh
ghi
pqr
r
50%
50%
24%
29%
38%
9%
8%
8%
16%
32%
28%
29%
21%
22%
88%
6%
4%
2%
Send/ receive video clips
771
350
420
170
222
305
74
52
62
115
241
239
243
157
131
639
70
35
27
31%
29%
33%
47%
49%
34%
9%
19%
26%
34%
42%
36%
35%
29%
22%
30%
33%
29%
40%
ef
ef
f
g
gh
ghi
mn
mn
n
oq
45%
55%
22%
29%
40%
10%
7%
8%
15%
31%
31%
32%
20%
17%
83%
9%
5%
3%
Making video calls e.g. via
Facetime, Skype
597
267
331
133
182
227
55
38
61
72
182
169
192
122
114
515
48
22
12
24%
22%
26%
37%
40%
25%
7%
14%
25%
21%
32%
25%
28%
22%
19%
25%
23%
18%
18%
ef
ef
f
g
g
gi
n
mn
qr
45%
55%
22%
30%
38%
9%
6%
10%
12%
31%
28%
32%
20%
19%
86%
8%
4%
2%
Listen to music using MP3 function
591
319
272
172
165
212
42
56
42
86
199
181
178
122
109
504
51
24
12
24%
26%
21%
48%
36%
24%
5%
20%
17%
25%
34%
27%
26%
22%
19%
24%
24%
20%
18%
b
def
ef
f
h
ghi
n
n
r
r
54%
46%
29%
28%
36%
7%
9%
7%
15%
34%
31%
30%
21%
19%
85%
9%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
554
270
284
125
151
211
67
48
47
84
181
179
166
114
95
479
33
31
12
22%
22%
22%
35%
33%
24%
9%
17%
20%
25%
31%
27%
24%
21%
16%
23%
16%
26%
17%
ef
ef
f
g
ghi
mn
n
pr
pr
49%
51%
23%
27%
38%
12%
9%
8%
15%
33%
32%
30%
21%
17%
86%
6%
6%
2%
Accessing/ receiving sports/ team
news/ scores
520
367
152
110
140
206
64
25
34
79
192
172
171
110
67
437
48
18
16
21%
31%
12%
30%
31%
23%
8%
9%
14%
23%
33%
26%
25%
20%
11%
21%
23%
15%
24%
b
ef
ef
f
gh
ghi
mn
n
n
q
q
q
71%
29%
21%
27%
40%
12%
5%
6%
15%
37%
33%
33%
21%
13%
84%
9%
4%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
507
241
266
110
147
203
47
28
45
67
163
157
161
90
98
439
42
16
10
20%
20%
21%
30%
32%
23%
6%
10%
19%
20%
28%
23%
23%
16%
17%
21%
20%
13%
15%
ef
ef
f
g
g
ghi
mn
mn
qr
q
48%
52%
22%
29%
40%
9%
6%
9%
13%
32%
31%
32%
18%
19%
87%
8%
3%
2%
Listen to FM radio
385
190
195
94
90
152
48
27
34
37
138
124
109
81
69
337
27
14
6
15%
16%
15%
26%
20%
17%
6%
10%
14%
11%
24%
19%
16%
15%
12%
16%
13%
12%
10%
def
f
f
ghi
n
n
r
49%
51%
24%
24%
40%
13%
7%
9%
10%
36%
32%
28%
21%
18%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Hub, All4, Demand 5 or Sky Go)
341
185
156
84
104
122
31
25
26
40
133
106
96
71
67
304
17
14
6
14%
15%
12%
23%
23%
14%
4%
9%
11%
12%
23%
16%
14%
13%
11%
14%
8%
12%
9%
b
ef
ef
f
ghi
n
pr
54%
46%
25%
30%
36%
9%
7%
8%
12%
39%
31%
28%
21%
20%
89%
5%
4%
2%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
337
168
169
82
82
135
38
25
31
43
112
116
101
64
56
289
23
18
7
14%
14%
13%
23%
18%
15%
5%
9%
13%
13%
19%
17%
15%
12%
10%
14%
11%
15%
11%
ef
f
f
ghi
mn
n
50%
50%
24%
24%
40%
11%
7%
9%
13%
33%
34%
30%
19%
17%
86%
7%
5%
2%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
325
177
148
95
94
119
17
21
20
39
110
117
101
52
55
280
22
13
10
13%
15%
11%
26%
21%
13%
2%
8%
8%
11%
19%
17%
15%
10%
9%
13%
11%
11%
15%
b
ef
ef
f
ghi
mn
mn
54%
46%
29%
29%
37%
5%
7%
6%
12%
34%
36%
31%
16%
17%
86%
7%
4%
3%
Listen to Podcasts
226
136
90
63
54
92
16
9
14
38
86
78
80
43
24
206
7
8
5
9%
11%
7%
18%
12%
10%
2%
3%
6%
11%
15%
12%
12%
8%
4%
10%
3%
6%
7%
b
def
f
f
gh
gh
mn
mn
n
p
60%
40%
28%
24%
41%
7%
4%
6%
17%
38%
35%
35%
19%
11%
91%
3%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
220
114
105
64
65
80
10
21
18
32
72
60
56
50
53
190
10
14
5
9%
10%
8%
18%
14%
9%
1%
7%
7%
9%
12%
9%
8%
9%
9%
9%
5%
12%
7%
ef
ef
f
gh
p
p
52%
48%
29%
30%
36%
5%
9%
8%
15%
33%
28%
25%
23%
24%
87%
5%
6%
2%
Watching live TV on the internet at
the same time as it is broadcast
199
120
79
48
58
77
17
14
12
24
82
58
49
51
39
176
11
8
4
8%
10%
6%
13%
13%
9%
2%
5%
5%
7%
14%
9%
7%
9%
7%
8%
5%
7%
5%
b
ef
ef
f
ghi
60%
40%
24%
29%
39%
9%
7%
6%
12%
41%
29%
25%
26%
20%
88%
6%
4%
2%
Contactless mobile payment at point
of sale/ checkouts
195
105
91
49
57
72
17
15
12
26
65
69
60
41
26
165
19
7
4
8%
9%
7%
14%
13%
8%
2%
5%
5%
8%
11%
10%
9%
7%
4%
8%
9%
6%
7%
ef
ef
f
gh
n
n
n
54%
46%
25%
29%
37%
9%
8%
6%
13%
33%
35%
31%
21%
13%
84%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
192
103
89
52
67
62
11
20
15
21
65
51
57
44
40
164
12
9
6
8%
9%
7%
14%
15%
7%
1%
7%
6%
6%
11%
8%
8%
8%
7%
8%
6%
8%
9%
ef
ef
f
ghi
54%
46%
27%
35%
32%
6%
10%
8%
11%
34%
26%
30%
23%
21%
86%
6%
5%
3%
Remotely control TV services at
home such as Sky+ or Tivo using
your mobile phone
126
74
53
22
32
65
8
7
11
20
53
46
35
21
24
112
5
8
1
5%
6%
4%
6%
7%
7%
1%
3%
5%
6%
9%
7%
5%
4%
4%
5%
2%
7%
2%
b
f
f
f
g
gh
mn
pr
pr
58%
42%
18%
25%
51%
6%
6%
9%
16%
42%
36%
28%
16%
19%
89%
4%
7%
1%
Other
37
22
15
2
2
17
17
3
1
6
3
11
11
9
6
30
6
2
-
1%
2%
1%
*%
*%
2%
2%
1%
1%
2%
*%
2%
2%
2%
1%
1%
3%
1%
-%
d
cd
r
r
r
60%
40%
5%
4%
45%
46%
9%
4%
16%
7%
29%
30%
25%
16%
81%
15%
4%
-%
WEB/ DATA ACCESS
1753
834
919
326
418
704
305
147
144
260
485
507
496
373
374
1474
148
80
51
70%
69%
71%
90%
92%
79%
39%
53%
60%
76%
84%
76%
72%
68%
64%
70%
70%
67%
75%
ef
ef
f
gh
ghi
mn
n
q
48%
52%
19%
24%
40%
17%
8%
8%
15%
28%
29%
28%
21%
21%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
WATCHING AV CONTENT
949
482
467
227
273
363
86
81
71
144
303
263
271
204
210
826
59
43
21
38%
40%
36%
63%
60%
41%
11%
29%
29%
42%
52%
39%
40%
37%
36%
39%
28%
36%
30%
ef
ef
f
gh
ghi
pr
p
51%
49%
24%
29%
38%
9%
9%
7%
15%
32%
28%
29%
21%
22%
87%
6%
5%
2%
LISTEN TO AUDIO CONTENT
786
409
376
212
207
292
75
68
66
105
261
235
236
163
151
682
61
29
14
32%
34%
29%
59%
45%
33%
10%
24%
27%
31%
45%
35%
34%
30%
26%
33%
29%
24%
21%
b
def
ef
f
ghi
n
n
qr
r
52%
48%
27%
26%
37%
10%
9%
8%
13%
33%
30%
30%
21%
19%
87%
8%
4%
2%
None of these
171
102
69
4
5
20
143
37
21
14
8
42
35
40
54
142
12
12
5
7%
9%
5%
1%
1%
2%
18%
13%
9%
4%
1%
6%
5%
7%
9%
7%
6%
10%
7%
b
cde
ij
ij
j
l
60%
40%
3%
3%
12%
83%
22%
12%
8%
5%
24%
21%
23%
32%
83%
7%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Send/ receive text messages (SMS)
2227
303
295
180
151
206
204
194
93
252
1940
287
1431
788
1191
1036
89%
95%
87%
85%
89%
92%
87%
91%
90%
88%
90%
84%
94%
81%
89%
90%
bcdfhi
c
c
k
m
14%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
64%
35%
53%
47%
Take photos
1750
251
240
160
111
152
160
156
60
180
1513
236
1208
535
932
818
70%
79%
71%
76%
65%
68%
68%
74%
58%
63%
70%
70%
80%
55%
69%
71%
defhi
h
dhi
h
h
hi
m
14%
14%
9%
6%
9%
9%
9%
3%
10%
86%
14%
69%
31%
53%
47%
General browsing/ surfing the internet
1515
248
194
118
95
132
122
137
58
167
1336
179
1092
421
797
717
61%
78%
57%
56%
56%
59%
52%
65%
56%
59%
62%
53%
72%
43%
59%
62%
bcdefghi
f
k
m
16%
13%
8%
6%
9%
8%
9%
4%
11%
88%
12%
72%
28%
53%
47%
Send/ receive emails (not SMS)
1410
245
189
124
85
118
134
109
51
144
1241
169
1043
364
752
658
57%
77%
56%
59%
50%
53%
57%
51%
49%
50%
58%
50%
69%
38%
56%
57%
bcdefghi
h
k
m
17%
13%
9%
6%
8%
9%
8%
4%
10%
88%
12%
74%
26%
53%
47%
Send/ receive messages with pictures/
images
1227
206
137
103
78
102
107
96
46
146
1083
143
898
325
649
578
49%
65%
41%
49%
46%
46%
45%
45%
44%
51%
50%
42%
59%
34%
48%
50%
bcdefghi
b
k
m
17%
11%
8%
6%
8%
9%
8%
4%
12%
88%
12%
73%
26%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Using social networking e.g. Facebook,
Twitter, LinkedIn, Snapchat
1221
197
148
101
82
94
114
104
51
132
1085
136
898
319
616
605
49%
62%
44%
48%
48%
42%
49%
49%
49%
46%
50%
40%
59%
33%
46%
52%
bcdefghi
k
m
n
16%
12%
8%
7%
8%
9%
9%
4%
11%
89%
11%
74%
26%
50%
50%
Use IM/ Instant Messaging (e.g. BBM,
Apple iMessage, WhatsApp, Facebook
Messenger, Snapchat)
1177
224
129
93
79
101
107
96
48
118
1034
143
868
304
587
589
47%
70%
38%
44%
46%
45%
46%
45%
46%
41%
48%
42%
57%
31%
44%
51%
bcdefghi
k
m
n
19%
11%
8%
7%
9%
9%
8%
4%
10%
88%
12%
74%
26%
50%
50%
Download apps or programs directly to
your phone
1086
188
109
104
75
93
101
110
30
110
952
134
795
289
545
540
44%
59%
32%
49%
44%
42%
43%
52%
29%
39%
44%
39%
52%
30%
41%
47%
bcdefhi
bhi
bh
bh
bh
behi
h
m
n
17%
10%
10%
7%
9%
9%
10%
3%
10%
88%
12%
73%
27%
50%
50%
Record video clips using the phone
978
217
94
84
58
61
95
90
33
87
866
112
727
249
477
501
39%
68%
28%
40%
34%
27%
40%
43%
32%
31%
40%
33%
48%
26%
36%
43%
bcdefghi
bei
bei
behi
k
m
n
22%
10%
9%
6%
6%
10%
9%
3%
9%
89%
11%
74%
25%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Play games
856
149
94
77
64
87
71
69
36
93
771
85
600
254
433
423
34%
47%
28%
36%
38%
39%
30%
33%
35%
33%
36%
25%
40%
26%
32%
37%
bcfghi
b
bf
k
m
n
17%
11%
9%
8%
10%
8%
8%
4%
11%
90%
10%
70%
30%
51%
49%
Accessing/ receiving news
842
146
104
72
55
56
90
69
32
85
734
108
631
211
457
385
34%
46%
31%
34%
32%
25%
38%
33%
31%
30%
34%
32%
42%
22%
34%
33%
bcdeghi
e
e
m
17%
12%
9%
7%
7%
11%
8%
4%
10%
87%
13%
75%
25%
54%
46%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
827
168
93
68
57
51
87
83
28
96
731
96
606
218
391
435
33%
53%
28%
32%
34%
23%
37%
39%
27%
34%
34%
28%
40%
23%
29%
38%
bcdefghi
e
e
beh
beh
e
k
m
n
20%
11%
8%
7%
6%
11%
10%
3%
12%
88%
12%
73%
26%
47%
53%
Send/ receive video clips
771
166
72
58
48
60
68
60
24
82
685
86
582
187
399
372
31%
52%
21%
27%
28%
27%
29%
28%
23%
29%
32%
25%
38%
19%
30%
32%
bcdefghi
k
m
22%
9%
8%
6%
8%
9%
8%
3%
11%
89%
11%
75%
24%
52%
48%
Making video calls e.g. via Facetime,
Skype
597
174
60
49
33
48
54
35
17
45
532
65
453
144
267
330
24%
55%
18%
23%
20%
22%
23%
16%
16%
16%
25%
19%
30%
15%
20%
29%
bcdefghi
k
m
n
29%
10%
8%
6%
8%
9%
6%
3%
8%
89%
11%
76%
24%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Listen to music using MP3 function
591
91
72
46
48
35
77
57
15
62
524
67
416
172
300
290
24%
29%
21%
22%
28%
16%
33%
27%
14%
22%
24%
20%
27%
18%
22%
25%
eh
h
h
eh
bcehi
eh
h
k
m
15%
12%
8%
8%
6%
13%
10%
2%
11%
89%
11%
70%
29%
51%
49%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
554
52
67
58
48
47
65
68
18
54
476
78
401
151
300
254
22%
16%
20%
28%
28%
21%
28%
32%
17%
19%
22%
23%
26%
16%
22%
22%
ahi
abhi
ahi
abehi
m
9%
12%
10%
9%
9%
12%
12%
3%
10%
86%
14%
72%
27%
54%
46%
Accessing/ receiving sports/ team news/
scores
520
118
48
40
35
36
47
47
17
49
449
71
400
120
271
249
21%
37%
14%
19%
21%
16%
20%
22%
16%
17%
21%
21%
26%
12%
20%
22%
bcdefghi
b
m
23%
9%
8%
7%
7%
9%
9%
3%
9%
86%
14%
77%
23%
52%
48%
Making voice calls using a VoIP service
e.g. Viber, Skype
507
183
41
38
25
25
56
23
8
39
455
52
388
117
222
285
20%
58%
12%
18%
15%
11%
24%
11%
8%
14%
21%
15%
26%
12%
17%
25%
bcdefghi
egh
h
bdeghi
k
m
n
36%
8%
8%
5%
5%
11%
5%
2%
8%
90%
10%
77%
23%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Listen to FM radio
385
61
65
37
26
24
41
31
12
41
347
38
282
102
221
164
15%
19%
19%
17%
15%
11%
17%
14%
11%
14%
16%
11%
19%
11%
16%
14%
eh
eh
k
m
16%
17%
10%
7%
6%
11%
8%
3%
11%
90%
10%
73%
27%
57%
43%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Hub,
All4, Demand 5 or Sky Go)
341
57
40
41
27
17
33
35
9
43
302
39
252
88
188
153
14%
18%
12%
20%
16%
8%
14%
17%
9%
15%
14%
11%
17%
9%
14%
13%
eh
beh
eh
e
eh
eh
m
17%
12%
12%
8%
5%
10%
10%
3%
13%
89%
11%
74%
26%
55%
45%
Accessing files through a cloud service
such as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
337
33
33
47
21
26
44
33
12
38
284
53
248
88
177
160
14%
11%
10%
22%
12%
12%
19%
16%
12%
13%
13%
16%
16%
9%
13%
14%
abdehi
abeh
m
10%
10%
14%
6%
8%
13%
10%
4%
11%
84%
16%
73%
26%
52%
48%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
325
58
46
28
17
20
39
27
9
36
293
32
245
80
166
159
13%
18%
14%
13%
10%
9%
16%
13%
9%
13%
14%
9%
16%
8%
12%
14%
deh
deh
k
m
18%
14%
9%
5%
6%
12%
8%
3%
11%
90%
10%
75%
25%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Listen to Podcasts
226
55
26
20
10
11
37
23
7
18
198
27
165
61
111
115
9%
17%
8%
9%
6%
5%
16%
11%
7%
6%
9%
8%
11%
6%
8%
10%
bcdehi
bcdehi
e
m
24%
12%
9%
5%
5%
16%
10%
3%
8%
88%
12%
73%
27%
49%
51%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. South Park Studios)
220
48
21
27
13
13
24
14
5
25
195
24
170
49
103
116
9%
15%
6%
13%
8%
6%
10%
7%
4%
9%
9%
7%
11%
5%
8%
10%
bdeghi
begh
h
m
n
22%
10%
12%
6%
6%
11%
6%
2%
12%
89%
11%
78%
22%
47%
53%
Watching live TV on the internet at the
same time as it is broadcast
199
33
35
21
13
13
19
16
5
22
181
18
151
47
108
91
8%
10%
10%
10%
7%
6%
8%
8%
5%
8%
8%
5%
10%
5%
8%
8%
h
h
h
k
m
16%
17%
11%
6%
7%
9%
8%
2%
11%
91%
9%
76%
24%
54%
46%
Contactless mobile payment at point of
sale/ checkouts
195
28
27
14
16
18
23
15
6
18
169
27
151
43
97
99
8%
9%
8%
7%
9%
8%
10%
7%
6%
6%
8%
8%
10%
4%
7%
9%
m
14%
14%
7%
8%
9%
12%
8%
3%
9%
86%
14%
77%
22%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, Amazon
Prime Instant)
192
28
28
20
11
16
18
17
5
22
168
24
143
50
101
91
8%
9%
8%
9%
6%
7%
8%
8%
5%
8%
8%
7%
9%
5%
8%
8%
m
15%
14%
10%
6%
8%
9%
9%
3%
12%
87%
13%
74%
26%
53%
47%
Remotely control TV services at home
such as Sky+ or Tivo using your mobile
phone
126
11
15
15
11
7
18
18
3
14
109
18
95
31
77
50
5%
3%
4%
7%
7%
3%
8%
9%
3%
5%
5%
5%
6%
3%
6%
4%
eh
aeh
m
9%
12%
12%
9%
6%
14%
14%
2%
11%
86%
14%
76%
24%
61%
39%
Other
37
1
7
1
12
2
6
-
-
1
29
8
21
16
22
15
1%
*%
2%
1%
7%
1%
2%
-%
-%
*%
1%
2%
1%
2%
2%
1%
gh
abcefghi
ghi
4%
19%
4%
32%
5%
16%
-%
-%
2%
79%
21%
57%
43%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
WEB/ DATA ACCESS
1753
267
229
143
110
158
159
151
67
190
1533
219
1246
502
931
822
70%
84%
68%
68%
64%
71%
68%
71%
65%
66%
71%
65%
82%
52%
69%
71%
bcdefghi
k
m
15%
13%
8%
6%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
WATCHING AV CONTENT
949
186
116
81
66
61
94
87
32
103
839
110
695
251
467
482
38%
58%
34%
39%
39%
27%
40%
41%
31%
36%
39%
33%
46%
26%
35%
42%
bcdefghi
e
e
e
eh
k
m
n
20%
12%
9%
7%
6%
10%
9%
3%
11%
88%
12%
73%
26%
49%
51%
LISTEN TO AUDIO CONTENT
786
120
105
69
60
52
95
73
25
83
697
89
562
220
409
377
32%
38%
31%
32%
35%
23%
41%
34%
24%
29%
32%
26%
37%
23%
30%
33%
eh
e
eh
behi
eh
k
m
15%
13%
9%
8%
7%
12%
9%
3%
11%
89%
11%
72%
28%
52%
48%
None of these
171
8
28
17
14
11
20
14
7
24
136
35
33
137
96
75
7%
2%
8%
8%
8%
5%
8%
7%
7%
8%
6%
10%
2%
14%
7%
7%
a
a
a
a
a
a
a
j
l
5%
16%
10%
8%
6%
11%
8%
4%
14%
80%
20%
19%
80%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Send/ receive text messages (SMS)
2034
969
1065
332
405
782
515
204
193
292
511
555
572
449
458
1716
162
98
58
82%
80%
83%
92%
89%
87%
66%
74%
80%
86%
88%
83%
83%
82%
78%
82%
77%
82%
85%
ef
f
f
g
gh
n
n
p
p
48%
52%
16%
20%
38%
25%
10%
9%
14%
25%
27%
28%
22%
23%
84%
8%
5%
3%
General surfing/ browsing the
internet
1308
627
681
275
339
508
187
105
108
190
375
369
385
278
274
1106
100
59
43
52%
52%
53%
76%
74%
57%
24%
38%
45%
56%
65%
55%
56%
51%
47%
53%
47%
50%
64%
ef
ef
f
gh
ghi
n
n
opq
48%
52%
21%
26%
39%
14%
8%
8%
15%
29%
28%
29%
21%
21%
85%
8%
5%
3%
Take photos
1187
530
657
243
300
463
181
100
98
175
350
335
335
263
253
1003
89
63
32
48%
44%
51%
67%
66%
52%
23%
36%
41%
51%
61%
50%
49%
48%
43%
48%
42%
52%
47%
a
ef
ef
f
gh
ghi
n
n
p
45%
55%
20%
25%
39%
15%
8%
8%
15%
30%
28%
28%
22%
21%
85%
8%
5%
3%
Send/ receive emails (not SMS)
1145
536
609
227
288
457
172
71
83
165
358
373
336
231
203
998
67
49
31
46%
45%
47%
63%
63%
51%
22%
26%
35%
48%
62%
56%
49%
42%
34%
48%
32%
41%
45%
ef
ef
f
g
gh
ghi
lmn
mn
n
pq
p
p
47%
53%
20%
25%
40%
15%
6%
7%
14%
31%
33%
29%
20%
18%
87%
6%
4%
3%
Using social networking e.g.
Facebook, Twitter, LinkedIn,
Snapchat
1072
464
608
258
295
413
105
96
101
168
310
292
310
224
245
904
83
52
32
43%
39%
47%
72%
65%
46%
13%
34%
42%
49%
54%
44%
45%
41%
42%
43%
39%
44%
47%
a
def
ef
f
g
gh
p
43%
57%
24%
27%
39%
10%
9%
9%
16%
29%
27%
29%
21%
23%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Use IM/ Instant Messaging (e.g.
BBM, Apple iMessage, WhatsApp,
Facebook Messenger, Snapchat)
935
410
525
234
259
354
87
73
75
137
263
256
281
195
202
793
67
43
32
37%
34%
41%
65%
57%
40%
11%
26%
31%
40%
45%
38%
41%
35%
34%
38%
32%
36%
47%
a
def
ef
f
gh
gh
n
p
opq
44%
56%
25%
28%
38%
9%
8%
8%
15%
28%
27%
30%
21%
22%
85%
7%
5%
3%
Send/ receive messages with
pictures/ images
788
344
444
170
220
301
96
55
56
120
237
229
239
164
155
659
59
44
25
32%
29%
34%
47%
48%
34%
12%
20%
23%
35%
41%
34%
35%
30%
26%
31%
28%
37%
37%
a
ef
ef
f
gh
gh
n
n
p
op
44%
56%
22%
28%
38%
12%
7%
7%
15%
30%
29%
30%
21%
20%
84%
7%
6%
3%
Play games
647
312
335
193
190
215
49
63
56
87
180
162
194
137
153
567
39
25
17
26%
26%
26%
53%
42%
24%
6%
23%
23%
25%
31%
24%
28%
25%
26%
27%
18%
21%
25%
def
ef
f
gh
pq
p
48%
52%
30%
29%
33%
8%
10%
9%
13%
28%
25%
30%
21%
24%
88%
6%
4%
3%
Accessing/ receiving news
633
357
276
119
171
269
74
28
53
89
240
232
200
120
80
542
45
25
20
25%
30%
21%
33%
37%
30%
9%
10%
22%
26%
42%
35%
29%
22%
14%
26%
21%
21%
29%
b
f
ef
f
g
g
ghi
lmn
mn
n
pq
56%
44%
19%
27%
42%
12%
4%
8%
14%
38%
37%
32%
19%
13%
86%
7%
4%
3%
Download apps or programs directly
to your phone
600
301
299
149
176
218
57
41
55
80
170
154
188
121
138
527
32
29
13
24%
25%
23%
41%
39%
24%
7%
15%
23%
23%
29%
23%
27%
22%
23%
25%
15%
24%
19%
ef
ef
f
g
g
g
m
pr
p
50%
50%
25%
29%
36%
9%
7%
9%
13%
28%
26%
31%
20%
23%
88%
5%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
563
279
284
153
170
195
45
46
43
89
178
146
169
111
136
507
25
24
7
23%
23%
22%
42%
37%
22%
6%
17%
18%
26%
31%
22%
25%
20%
23%
24%
12%
20%
10%
ef
ef
f
gh
gh
pr
pr
50%
50%
27%
30%
35%
8%
8%
8%
16%
32%
26%
30%
20%
24%
90%
4%
4%
1%
Record video clips using the phone
539
239
300
137
167
203
33
31
46
81
178
148
153
117
120
464
28
32
16
22%
20%
23%
38%
37%
23%
4%
11%
19%
24%
31%
22%
22%
21%
20%
22%
13%
27%
24%
a
ef
ef
f
g
g
ghi
p
p
p
44%
56%
25%
31%
38%
6%
6%
9%
15%
33%
28%
28%
22%
22%
86%
5%
6%
3%
Listen to music using MP3 function
434
234
200
137
121
149
27
42
23
69
153
121
135
94
83
371
36
19
8
17%
19%
15%
38%
26%
17%
3%
15%
9%
20%
26%
18%
20%
17%
14%
18%
17%
16%
11%
b
def
ef
f
h
h
ghi
n
r
r
54%
46%
32%
28%
34%
6%
10%
5%
16%
35%
28%
31%
22%
19%
86%
8%
4%
2%
Send/ receive video clips
385
167
219
103
111
141
30
25
30
58
117
113
118
81
73
328
24
21
12
15%
14%
17%
29%
24%
16%
4%
9%
13%
17%
20%
17%
17%
15%
12%
16%
11%
17%
18%
a
ef
ef
f
g
gh
n
n
p
p
43%
57%
27%
29%
37%
8%
6%
8%
15%
30%
29%
31%
21%
19%
85%
6%
5%
3%
Accessing/ receiving sports/ team
news/ scores
375
278
97
78
98
154
44
15
25
54
149
121
132
75
47
322
29
14
10
15%
23%
8%
22%
21%
17%
6%
5%
10%
16%
26%
18%
19%
14%
8%
15%
14%
11%
15%
b
f
f
f
g
g
ghi
mn
mn
n
74%
26%
21%
26%
41%
12%
4%
7%
14%
40%
32%
35%
20%
12%
86%
8%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Making video calls e.g. via
Facetime, Skype
374
152
222
78
126
137
33
21
38
48
115
103
117
69
85
338
18
14
4
15%
13%
17%
22%
28%
15%
4%
8%
16%
14%
20%
15%
17%
13%
14%
16%
8%
12%
6%
a
ef
ef
f
g
g
gi
m
pr
r
41%
59%
21%
34%
36%
9%
6%
10%
13%
31%
28%
31%
18%
23%
90%
5%
4%
1%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
339
153
186
79
97
130
34
26
23
53
119
104
105
73
57
299
14
19
7
14%
13%
14%
22%
21%
14%
4%
9%
9%
16%
21%
16%
15%
13%
10%
14%
7%
16%
10%
ef
ef
f
gh
gh
n
n
pr
pr
45%
55%
23%
29%
38%
10%
8%
7%
16%
35%
31%
31%
21%
17%
88%
4%
6%
2%
Making voice calls using a VoIP
service e.g. Viber, Skype
313
149
164
70
98
120
24
15
26
45
100
84
96
59
74
279
19
11
4
13%
12%
13%
19%
22%
13%
3%
5%
11%
13%
17%
13%
14%
11%
13%
13%
9%
9%
6%
ef
ef
f
g
g
gh
pr
48%
52%
22%
31%
38%
8%
5%
8%
14%
32%
27%
31%
19%
24%
89%
6%
3%
1%
Listen to FM radio
237
117
120
56
57
98
26
16
21
28
88
80
64
47
46
210
15
10
2
10%
10%
9%
16%
12%
11%
3%
6%
9%
8%
15%
12%
9%
9%
8%
10%
7%
8%
3%
ef
f
f
ghi
n
r
r
r
49%
51%
24%
24%
41%
11%
7%
9%
12%
37%
34%
27%
20%
19%
88%
7%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
229
120
109
85
60
74
10
13
17
27
71
82
69
40
38
196
16
10
6
9%
10%
8%
23%
13%
8%
1%
5%
7%
8%
12%
12%
10%
7%
6%
9%
8%
8%
9%
def
ef
f
gh
mn
n
52%
48%
37%
26%
32%
5%
6%
7%
12%
31%
36%
30%
17%
16%
86%
7%
4%
3%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
213
107
106
53
56
78
26
19
19
28
65
68
72
39
33
184
15
10
4
9%
9%
8%
15%
12%
9%
3%
7%
8%
8%
11%
10%
10%
7%
6%
9%
7%
9%
5%
ef
f
f
g
n
mn
r
50%
50%
25%
26%
37%
12%
9%
9%
13%
30%
32%
34%
18%
15%
86%
7%
5%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Hub, All4, Demand 5 or Sky Go)
200
101
99
56
60
68
16
14
15
28
70
59
56
38
45
180
9
8
3
8%
8%
8%
16%
13%
8%
2%
5%
6%
8%
12%
9%
8%
7%
8%
9%
4%
7%
4%
ef
ef
f
gh
pr
50%
50%
28%
30%
34%
8%
7%
7%
14%
35%
30%
28%
19%
23%
90%
4%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
140
79
61
43
49
43
5
15
9
21
46
41
31
27
42
125
5
9
2
6%
7%
5%
12%
11%
5%
1%
5%
4%
6%
8%
6%
5%
5%
7%
6%
2%
8%
3%
ef
ef
f
h
pr
pr
56%
44%
31%
35%
31%
3%
10%
6%
15%
33%
29%
22%
19%
30%
89%
3%
7%
1%
Contactless mobile payment at point
of sale/ checkouts
137
70
68
38
37
51
11
11
7
20
48
48
44
26
19
118
11
5
3
6%
6%
5%
11%
8%
6%
1%
4%
3%
6%
8%
7%
6%
5%
3%
6%
5%
4%
5%
ef
f
f
gh
n
n
51%
49%
28%
27%
37%
8%
8%
5%
14%
35%
35%
32%
19%
14%
86%
8%
4%
2%
Listen to Podcasts
136
86
50
37
35
55
9
5
11
25
47
45
46
28
17
125
5
4
2
5%
7%
4%
10%
8%
6%
1%
2%
4%
7%
8%
7%
7%
5%
3%
6%
2%
3%
3%
b
ef
f
f
g
g
n
n
p
64%
36%
28%
26%
40%
6%
4%
8%
18%
34%
33%
34%
21%
13%
92%
4%
3%
2%
Watching live TV on the internet at
the same time as it is broadcast
104
64
40
27
33
38
7
9
5
13
39
30
27
23
23
97
2
4
1
4%
5%
3%
7%
7%
4%
1%
3%
2%
4%
7%
4%
4%
4%
4%
5%
1%
3%
2%
b
ef
ef
f
gh
pr
62%
38%
26%
31%
36%
7%
9%
5%
13%
38%
29%
26%
22%
22%
93%
2%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
102
52
50
30
39
28
5
11
11
12
28
22
29
25
26
89
5
4
4
4%
4%
4%
8%
9%
3%
1%
4%
4%
4%
5%
3%
4%
5%
4%
4%
2%
4%
6%
ef
ef
f
p
51%
49%
29%
39%
27%
5%
10%
11%
12%
27%
22%
29%
24%
25%
87%
5%
4%
4%
Remotely control TV services at
home such as Sky+ or Tivo using
your mobile phone
79
45
34
11
22
41
5
2
9
15
30
29
23
14
13
71
2
5
*
3%
4%
3%
3%
5%
5%
1%
1%
4%
4%
5%
4%
3%
3%
2%
3%
1%
4%
*%
f
f
f
g
g
g
n
pr
pr
57%
43%
14%
27%
52%
7%
3%
11%
18%
38%
37%
29%
18%
16%
90%
3%
7%
*%
Other
32
19
14
2
2
14
14
2
1
5
3
9
10
9
4
26
5
1
-
1%
2%
1%
*%
*%
2%
2%
1%
1%
1%
*%
1%
1%
2%
1%
1%
2%
1%
-%
d
r
r
58%
42%
5%
5%
45%
45%
5%
4%
16%
9%
26%
31%
29%
14%
81%
15%
5%
-%
WEB/ DATA ACCESS
1663
792
870
324
412
664
263
134
136
251
470
480
471
353
357
1403
135
76
49
67%
66%
67%
90%
90%
74%
34%
48%
57%
74%
81%
72%
69%
64%
61%
67%
64%
63%
72%
ef
ef
f
g
gh
ghi
mn
n
opq
48%
52%
19%
25%
40%
16%
8%
8%
15%
28%
29%
28%
21%
21%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
WATCHING AV CONTENT
661
331
329
174
202
235
49
58
51
98
211
176
199
129
157
587
31
32
11
26%
28%
26%
48%
44%
26%
6%
21%
21%
29%
36%
26%
29%
23%
27%
28%
14%
27%
16%
ef
ef
f
gh
ghi
m
pr
pr
50%
50%
26%
31%
36%
7%
9%
8%
15%
32%
27%
30%
20%
24%
89%
5%
5%
2%
LISTEN TO AUDIO CONTENT
596
319
277
171
158
215
52
50
41
87
207
178
180
121
116
521
43
23
9
24%
26%
21%
47%
35%
24%
7%
18%
17%
26%
36%
27%
26%
22%
20%
25%
21%
19%
13%
b
def
ef
f
gh
ghi
n
n
qr
r
r
53%
47%
29%
26%
36%
9%
8%
7%
15%
35%
30%
30%
20%
19%
87%
7%
4%
1%
None of these
264
150
114
5
5
31
223
52
34
25
18
63
61
62
78
223
21
15
6
11%
12%
9%
1%
1%
3%
29%
19%
14%
7%
3%
9%
9%
11%
13%
11%
10%
12%
9%
b
cd
cde
ij
ij
j
kl
57%
43%
2%
2%
12%
84%
20%
13%
10%
7%
24%
23%
24%
30%
84%
8%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Send/ receive text messages (SMS)
2034
281
272
158
136
183
183
180
86
236
1785
248
1332
694
1076
958
82%
88%
81%
75%
79%
82%
78%
85%
83%
83%
83%
73%
88%
72%
80%
83%
bcdf
c
c
c
k
m
14%
13%
8%
7%
9%
9%
9%
4%
12%
88%
12%
66%
34%
53%
47%
General surfing/ browsing the internet
1308
225
165
102
76
113
110
128
49
139
1155
154
946
360
670
638
52%
71%
49%
48%
44%
51%
47%
60%
47%
49%
54%
45%
62%
37%
50%
55%
bcdefghi
bcdefhi
k
m
n
17%
13%
8%
6%
9%
8%
10%
4%
11%
88%
12%
72%
27%
51%
49%
Take photos
1187
215
142
95
72
98
128
109
44
101
1032
155
851
331
592
595
48%
68%
42%
45%
42%
44%
54%
51%
42%
35%
48%
46%
56%
34%
44%
52%
bcdefghi
i
bdehi
bi
m
n
18%
12%
8%
6%
8%
11%
9%
4%
8%
87%
13%
72%
28%
50%
50%
Send/ receive emails (not SMS)
1145
223
157
95
63
92
121
99
38
110
1009
136
861
281
604
540
46%
70%
46%
45%
37%
41%
52%
47%
36%
38%
47%
40%
57%
29%
45%
47%
bcdefghi
dh
dehi
dh
k
m
19%
14%
8%
6%
8%
11%
9%
3%
10%
88%
12%
75%
25%
53%
47%
Using social networking e.g. Facebook,
Twitter, LinkedIn, Snapchat
1072
163
137
86
72
82
105
94
46
118
957
115
772
296
527
545
43%
51%
41%
41%
42%
37%
45%
45%
45%
41%
44%
34%
51%
31%
39%
47%
bcei
k
m
n
15%
13%
8%
7%
8%
10%
9%
4%
11%
89%
11%
72%
28%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Use IM/ Instant Messaging (e.g. BBM,
Apple iMessage, WhatsApp, Facebook
Messenger, Snapchat)
935
175
105
74
63
81
91
81
34
88
821
114
684
247
448
487
37%
55%
31%
35%
37%
36%
39%
38%
33%
31%
38%
33%
45%
26%
33%
42%
bcdefghi
m
n
19%
11%
8%
7%
9%
10%
9%
4%
9%
88%
12%
73%
26%
48%
52%
Send/ receive messages with pictures/
images
788
171
71
68
54
56
79
65
28
69
703
84
575
210
392
396
32%
54%
21%
32%
31%
25%
33%
31%
27%
24%
33%
25%
38%
22%
29%
34%
bcdefghi
b
b
bi
b
k
m
n
22%
9%
9%
7%
7%
10%
8%
4%
9%
89%
11%
73%
27%
50%
50%
Play games
647
121
59
57
51
72
61
54
27
65
586
62
443
202
309
338
26%
38%
18%
27%
30%
32%
26%
26%
26%
23%
27%
18%
29%
21%
23%
29%
bcfghi
b
b
bi
b
b
b
k
m
n
19%
9%
9%
8%
11%
9%
8%
4%
10%
90%
10%
69%
31%
48%
52%
Accessing/ receiving news
633
110
79
54
41
36
74
62
23
64
551
82
475
156
341
291
25%
34%
23%
26%
24%
16%
31%
29%
22%
22%
26%
24%
31%
16%
25%
25%
bdehi
e
e
ehi
e
m
17%
12%
9%
6%
6%
12%
10%
4%
10%
87%
13%
75%
25%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Download apps or programs directly to
your phone
600
143
54
48
42
52
69
57
15
47
537
63
428
172
268
332
24%
45%
16%
23%
24%
23%
30%
27%
14%
17%
25%
19%
28%
18%
20%
29%
bcdefghi
h
bhi
h
bhi
bhi
k
m
n
24%
9%
8%
7%
9%
12%
10%
2%
8%
90%
10%
71%
29%
45%
55%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
563
125
60
46
38
30
66
61
19
62
497
66
397
164
257
306
23%
39%
18%
22%
22%
13%
28%
29%
18%
22%
23%
19%
26%
17%
19%
27%
bcdefghi
e
e
beh
beh
e
m
n
22%
11%
8%
7%
5%
12%
11%
3%
11%
88%
12%
70%
29%
46%
54%
Record video clips using the phone
539
160
39
40
35
20
72
40
17
41
481
58
409
129
237
302
22%
50%
12%
19%
20%
9%
30%
19%
16%
14%
22%
17%
27%
13%
18%
26%
bcdefghi
be
be
bcdeghi
be
e
k
m
n
30%
7%
7%
6%
4%
13%
7%
3%
8%
89%
11%
76%
24%
44%
56%
Listen to music using MP3 function
434
70
49
35
37
23
62
42
10
41
386
48
307
125
206
228
17%
22%
15%
17%
22%
11%
26%
20%
10%
15%
18%
14%
20%
13%
15%
20%
ehi
h
eh
bcehi
eh
m
n
16%
11%
8%
8%
5%
14%
10%
2%
10%
89%
11%
71%
29%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Send/ receive video clips
385
101
22
25
27
18
49
29
12
45
351
34
284
101
186
200
15%
32%
7%
12%
16%
8%
21%
14%
11%
16%
16%
10%
19%
10%
14%
17%
bcdefghi
be
bcegh
b
be
k
m
n
26%
6%
7%
7%
5%
13%
7%
3%
12%
91%
9%
74%
26%
48%
52%
Accessing/ receiving sports/ team news/
scores
375
89
40
28
19
21
39
37
12
37
328
47
287
87
195
180
15%
28%
12%
13%
11%
9%
17%
18%
12%
13%
15%
14%
19%
9%
15%
16%
bcdefghi
e
e
m
24%
11%
8%
5%
6%
10%
10%
3%
10%
87%
13%
77%
23%
52%
48%
Making video calls e.g. via Facetime,
Skype
374
134
38
27
22
27
37
23
9
21
340
35
289
84
143
231
15%
42%
11%
13%
13%
12%
16%
11%
9%
8%
16%
10%
19%
9%
11%
20%
bcdefghi
hi
k
m
n
36%
10%
7%
6%
7%
10%
6%
2%
6%
91%
9%
77%
22%
38%
62%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
339
34
40
38
32
24
49
47
11
25
288
51
242
94
189
150
14%
11%
12%
18%
19%
11%
21%
22%
11%
9%
13%
15%
16%
10%
14%
13%
aehi
abehi
abehi
abehi
m
10%
12%
11%
10%
7%
14%
14%
3%
7%
85%
15%
71%
28%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Making voice calls using a VoIP service
e.g. Viber, Skype
313
138
22
18
15
14
33
13
5
21
285
28
238
74
117
196
13%
43%
7%
8%
9%
6%
14%
6%
5%
7%
13%
8%
16%
8%
9%
17%
bcdefghi
beghi
k
m
n
44%
7%
6%
5%
5%
11%
4%
2%
7%
91%
9%
76%
24%
37%
63%
Listen to FM radio
237
45
38
13
19
16
28
20
8
25
216
21
173
64
131
106
10%
14%
11%
6%
11%
7%
12%
9%
8%
9%
10%
6%
11%
7%
10%
9%
ceh
c
c
k
m
19%
16%
5%
8%
7%
12%
8%
3%
11%
91%
9%
73%
27%
55%
45%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
229
37
30
17
16
13
29
17
5
31
207
22
166
62
114
115
9%
12%
9%
8%
9%
6%
12%
8%
5%
11%
10%
6%
11%
6%
8%
10%
eh
eh
h
k
m
16%
13%
7%
7%
6%
13%
8%
2%
14%
90%
10%
73%
27%
50%
50%
Accessing files through a cloud service
such as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
213
23
24
27
14
13
35
19
7
21
177
36
155
58
115
98
9%
7%
7%
13%
8%
6%
15%
9%
7%
7%
8%
10%
10%
6%
9%
8%
beh
abdehi
m
11%
11%
13%
6%
6%
17%
9%
3%
10%
83%
17%
73%
27%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Hub,
All4, Demand 5 or Sky Go)
200
36
21
22
18
8
21
27
6
21
179
21
140
59
111
89
8%
11%
6%
10%
11%
4%
9%
13%
5%
7%
8%
6%
9%
6%
8%
8%
eh
e
eh
e
beh
m
18%
10%
11%
9%
4%
10%
14%
3%
11%
89%
11%
70%
29%
56%
44%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. South Park Studios)
140
35
13
17
9
6
20
7
3
15
125
15
112
28
59
81
6%
11%
4%
8%
5%
3%
8%
3%
2%
5%
6%
4%
7%
3%
4%
7%
bdeghi
egh
egh
m
n
25%
9%
12%
6%
4%
14%
5%
2%
11%
89%
11%
80%
20%
42%
58%
Contactless mobile payment at point of
sale/ checkouts
137
26
20
10
13
12
15
10
3
8
120
18
106
30
67
70
6%
8%
6%
5%
8%
6%
7%
5%
3%
3%
6%
5%
7%
3%
5%
6%
hi
hi
m
19%
15%
7%
10%
9%
11%
7%
2%
6%
87%
13%
77%
22%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Listen to Podcasts
136
33
17
10
5
5
30
10
4
11
118
18
96
40
71
65
5%
10%
5%
5%
3%
2%
13%
5%
3%
4%
5%
5%
6%
4%
5%
6%
bcdeghi
bcdeghi
m
24%
12%
7%
4%
4%
22%
8%
3%
8%
87%
13%
71%
29%
52%
48%
Watching live TV on the internet at the
same time as it is broadcast
104
23
16
13
9
7
10
12
2
6
95
9
78
26
50
54
4%
7%
5%
6%
5%
3%
4%
6%
2%
2%
4%
3%
5%
3%
4%
5%
hi
hi
m
22%
16%
12%
8%
7%
9%
12%
2%
6%
91%
9%
75%
25%
48%
52%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, Amazon
Prime Instant)
102
9
20
7
9
9
12
12
3
7
90
12
70
32
54
47
4%
3%
6%
4%
5%
4%
5%
6%
3%
3%
4%
4%
5%
3%
4%
4%
9%
19%
7%
9%
9%
12%
12%
3%
7%
88%
12%
69%
31%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Remotely control TV services at home
such as Sky+ or Tivo using your mobile
phone
79
6
9
8
9
3
13
12
3
8
69
10
58
21
50
29
3%
2%
3%
4%
5%
1%
5%
6%
3%
3%
3%
3%
4%
2%
4%
2%
e
e
ae
m
8%
12%
10%
12%
4%
16%
16%
4%
10%
88%
12%
73%
27%
64%
36%
Other
32
1
7
1
9
2
4
-
-
1
24
8
19
14
18
14
1%
*%
2%
1%
5%
1%
2%
-%
-%
*%
1%
2%
1%
1%
1%
1%
gh
aceghi
gh
4%
21%
5%
28%
6%
14%
-%
-%
2%
75%
25%
58%
42%
57%
43%
WEB/ DATA ACCESS
1663
261
217
134
102
145
152
146
63
182
1463
200
1198
461
876
787
67%
82%
64%
64%
60%
65%
65%
69%
61%
64%
68%
59%
79%
48%
65%
68%
bcdefghi
k
m
16%
13%
8%
6%
9%
9%
9%
4%
11%
88%
12%
72%
28%
53%
47%
WATCHING AV CONTENT
661
148
77
56
45
38
70
65
21
67
586
75
473
185
308
353
26%
47%
23%
26%
27%
17%
30%
31%
20%
24%
27%
22%
31%
19%
23%
31%
bcdefghi
e
e
eh
eh
k
m
n
22%
12%
8%
7%
6%
11%
10%
3%
10%
89%
11%
72%
28%
47%
53%
LISTEN TO AUDIO CONTENT
596
105
74
46
50
38
78
53
18
58
530
66
426
168
294
302
24%
33%
22%
22%
29%
17%
33%
25%
17%
20%
25%
19%
28%
17%
22%
26%
bcehi
ehi
bcehi
eh
k
m
n
18%
12%
8%
8%
6%
13%
9%
3%
10%
89%
11%
71%
28%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
None of these
264
12
49
27
23
17
32
23
10
31
214
50
51
212
151
113
11%
4%
14%
13%
14%
8%
13%
11%
10%
11%
10%
15%
3%
22%
11%
10%
ae
a
ae
ae
a
a
a
j
l
5%
18%
10%
9%
6%
12%
9%
4%
12%
81%
19%
19%
80%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2274
1056
1218
466
525
873
410
253
203
311
501
547
732
467
525
1403
286
261
324
Effective Weighted Sample
1563
730
833
308
353
610
296
174
142
228
378
398
506
326
346
1210
181
166
253
Total
1753
834
919
326
418
704
305
147
144
260
485
507
496
373
374
1474
148
80
51
48%
52%
19%
24%
40%
17%
8%
8%
15%
28%
29%
28%
21%
21%
84%
8%
5%
3%
Wi-Fi/ wireless broadband network
at home
1375
656
719
265
325
562
222
103
103
191
421
410
391
307
266
1142
119
68
46
78%
79%
78%
81%
78%
80%
73%
70%
71%
73%
87%
81%
79%
82%
71%
77%
81%
85%
90%
f
f
ghi
n
n
n
o
op
48%
52%
19%
24%
41%
16%
8%
7%
14%
31%
30%
28%
22%
19%
83%
9%
5%
3%
Via mobile network (2G, 3G or 4G)
1281
619
662
249
331
508
193
96
107
189
398
383
370
254
273
1094
105
56
27
73%
74%
72%
76%
79%
72%
63%
66%
74%
73%
82%
76%
75%
68%
73%
74%
71%
70%
53%
f
ef
f
gi
m
m
r
r
r
48%
52%
19%
26%
40%
15%
8%
8%
15%
31%
30%
29%
20%
21%
85%
8%
4%
2%
Wi-Fi/ wireless broadband
elsewhere (i.e. 'hotspots')
655
324
331
124
173
252
106
42
55
90
247
204
189
146
115
544
61
38
13
37%
39%
36%
38%
41%
36%
35%
29%
38%
35%
51%
40%
38%
39%
31%
37%
41%
47%
26%
ghi
n
n
n
r
r
or
50%
50%
19%
26%
38%
16%
6%
8%
14%
38%
31%
29%
22%
17%
83%
9%
6%
2%
MOBILE NETWORK AND NOT WI-
FI
305
145
160
50
78
119
58
35
31
58
57
78
88
48
92
271
21
9
4
17%
17%
17%
15%
19%
17%
19%
24%
22%
22%
12%
15%
18%
13%
24%
18%
14%
12%
8%
j
j
j
klm
qr
r
48%
52%
16%
26%
39%
19%
12%
10%
19%
19%
26%
29%
16%
30%
89%
7%
3%
1%
WI-FI AND NOT MOBILE
NETWORK
449
202
246
72
87
186
104
49
36
68
86
115
120
112
100
359
43
24
24
26%
24%
27%
22%
21%
26%
34%
34%
25%
26%
18%
23%
24%
30%
27%
24%
29%
30%
46%
d
cde
j
j
k
opq
45%
55%
16%
19%
42%
23%
11%
8%
15%
19%
26%
27%
25%
22%
80%
9%
5%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2274
1056
1218
466
525
873
410
253
203
311
501
547
732
467
525
1403
286
261
324
Effective Weighted Sample
1563
730
833
308
353
610
296
174
142
228
378
398
506
326
346
1210
181
166
253
Total
1753
834
919
326
418
704
305
147
144
260
485
507
496
373
374
1474
148
80
51
48%
52%
19%
24%
40%
17%
8%
8%
15%
28%
29%
28%
21%
21%
84%
8%
5%
3%
ANY WI-FI USE
1425
677
748
270
340
575
239
110
111
198
427
420
403
318
282
1182
126
70
47
81%
81%
81%
83%
81%
82%
78%
75%
77%
76%
88%
83%
81%
85%
75%
80%
86%
88%
92%
ghi
n
n
n
o
op
47%
53%
19%
24%
40%
17%
8%
8%
14%
30%
29%
28%
22%
20%
83%
9%
5%
3%
Don't know
23
12
11
5
*
9
8
1
1
4
1
9
6
7
1
21
*
1
*
1%
1%
1%
2%
*%
1%
2%
1%
1%
1%
*%
2%
1%
2%
*%
1%
*%
1%
1%
d
d
d
n
n
53%
47%
24%
1%
41%
33%
6%
6%
16%
6%
41%
25%
30%
4%
94%
2%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2274
195
154
151
143
160
150
158
140
152
1692
582
1471
799
1076
1198
Effective Weighted Sample
1563
174
146
145
133
149
143
148
131
139
1317
267
1033
552
750
834
Total
1753
267
229
143
110
158
159
151
67
190
1533
219
1246
502
931
822
15%
13%
8%
6%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
Wi-Fi/ wireless broadband network at
home
1375
187
189
132
79
128
131
126
56
114
1192
183
989
383
734
640
78%
70%
83%
92%
72%
81%
83%
83%
83%
60%
78%
83%
79%
76%
79%
78%
adi
abdefghi
i
ai
adi
adi
adi
j
14%
14%
10%
6%
9%
10%
9%
4%
8%
87%
13%
72%
28%
53%
47%
Via mobile network (2G, 3G or 4G)
1281
250
154
97
71
96
111
131
43
140
1141
140
943
337
674
608
73%
93%
67%
68%
65%
60%
70%
87%
65%
74%
74%
64%
76%
67%
72%
74%
bcdefhi
bcdefhi
e
k
m
19%
12%
8%
6%
7%
9%
10%
3%
11%
89%
11%
74%
26%
53%
47%
Wi-Fi/ wireless broadband elsewhere (i.e.
'hotspots')
655
62
82
81
34
71
74
56
29
54
577
78
493
160
361
294
37%
23%
36%
57%
31%
45%
47%
37%
44%
29%
38%
36%
40%
32%
39%
36%
a
abdeghi
adi
adi
a
adi
m
9%
13%
12%
5%
11%
11%
9%
4%
8%
88%
12%
75%
24%
55%
45%
MOBILE NETWORK AND NOT WI-FI
305
79
25
6
22
23
12
25
9
70
282
24
216
89
160
145
17%
29%
11%
4%
20%
15%
7%
17%
14%
37%
18%
11%
17%
18%
17%
18%
bcefgh
c
bcf
c
cf
c
bcdefgh
k
26%
8%
2%
7%
8%
4%
8%
3%
23%
92%
8%
71%
29%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2274
195
154
151
143
160
150
158
140
152
1692
582
1471
799
1076
1198
Effective Weighted Sample
1563
174
146
145
133
149
143
148
131
139
1317
267
1033
552
750
834
Total
1753
267
229
143
110
158
159
151
67
190
1533
219
1246
502
931
822
15%
13%
8%
6%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
WI-FI AND NOT MOBILE NETWORK
449
18
66
44
33
62
47
20
23
47
374
75
290
156
242
207
26%
7%
29%
31%
30%
39%
29%
13%
35%
25%
24%
34%
23%
31%
26%
25%
ag
ag
ag
agi
ag
ag
ag
j
l
4%
15%
10%
7%
14%
10%
4%
5%
10%
83%
17%
65%
35%
54%
46%
ANY WI-FI USE
1425
189
195
135
82
134
146
126
57
117
1234
191
1016
404
755
669
81%
71%
85%
95%
75%
85%
92%
83%
85%
62%
80%
87%
82%
80%
81%
81%
adi
abdeghi
i
adi
adgi
ai
adi
j
13%
14%
10%
6%
9%
10%
9%
4%
8%
87%
13%
71%
28%
53%
47%
Don't know
23
-
10
1
6
1
1
-
*
3
18
5
13
9
15
7
1%
-%
4%
1%
5%
1%
*%
-%
*%
1%
1%
2%
1%
2%
2%
1%
aefgh
acefgh
-%
43%
6%
24%
4%
3%
-%
1%
12%
79%
21%
59%
41%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2274
1056
1218
466
525
873
410
253
203
311
501
547
732
467
525
1403
286
261
324
Effective Weighted Sample
1563
730
833
308
353
610
296
174
142
228
378
398
506
326
346
1210
181
166
253
Total
1753
834
919
326
418
704
305
147
144
260
485
507
496
373
374
1474
148
80
51
48%
52%
19%
24%
40%
17%
8%
8%
15%
28%
29%
28%
21%
21%
84%
8%
5%
3%
I always use in the home
142
65
77
20
20
58
46
23
17
12
27
27
38
36
41
117
11
10
5
8%
8%
8%
6%
5%
8%
15%
16%
12%
4%
6%
5%
8%
10%
11%
8%
7%
12%
10%
d
cde
ij
ij
k
k
46%
54%
14%
14%
40%
32%
16%
12%
8%
19%
19%
27%
26%
29%
82%
8%
7%
3%
I mainly use in the home
355
135
221
54
90
136
75
49
31
56
84
92
94
84
84
314
18
16
8
20%
16%
24%
17%
22%
19%
25%
33%
21%
21%
17%
18%
19%
22%
22%
21%
12%
20%
16%
a
c
hij
p
38%
62%
15%
25%
38%
21%
14%
9%
16%
24%
26%
27%
24%
24%
88%
5%
4%
2%
I use equally in the home and
outside the home
1058
514
544
229
285
427
118
68
79
155
317
312
313
208
226
876
99
47
36
60%
62%
59%
70%
68%
61%
39%
46%
55%
60%
65%
62%
63%
56%
60%
59%
67%
58%
71%
ef
ef
f
g
gh
m
o
oq
49%
51%
22%
27%
40%
11%
6%
7%
15%
30%
29%
30%
20%
21%
83%
9%
4%
3%
I mainly use outside the home
157
94
63
18
21
71
47
3
16
33
48
58
44
35
20
131
18
6
1
9%
11%
7%
5%
5%
10%
15%
2%
11%
13%
10%
11%
9%
9%
5%
9%
12%
7%
3%
b
cd
cde
g
g
g
n
n
n
r
r
r
60%
40%
11%
14%
45%
30%
2%
10%
21%
31%
37%
28%
22%
13%
84%
12%
4%
1%
I always use outside the home
25
17
7
2
3
4
15
4
*
2
6
14
4
3
4
21
2
2
-
1%
2%
1%
1%
1%
1%
5%
3%
*%
1%
1%
3%
1%
1%
1%
1%
1%
2%
-%
b
cde
lm
r
71%
29%
8%
12%
18%
63%
15%
2%
9%
24%
55%
16%
11%
17%
87%
6%
7%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2274
1056
1218
466
525
873
410
253
203
311
501
547
732
467
525
1403
286
261
324
Effective Weighted Sample
1563
730
833
308
353
610
296
174
142
228
378
398
506
326
346
1210
181
166
253
Total
1753
834
919
326
418
704
305
147
144
260
485
507
496
373
374
1474
148
80
51
48%
52%
19%
24%
40%
17%
8%
8%
15%
28%
29%
28%
21%
21%
84%
8%
5%
3%
ALWAYS/ MAINLY USE IN THE
HOME
498
200
298
74
110
193
120
72
48
67
112
119
133
120
125
431
28
25
13
28%
24%
32%
23%
26%
27%
40%
49%
33%
26%
23%
23%
27%
32%
33%
29%
19%
32%
26%
a
cde
hij
j
k
kl
p
p
40%
60%
15%
22%
39%
24%
15%
10%
14%
22%
24%
27%
24%
25%
87%
6%
5%
3%
ALWAYS/ MAINLY USE OUTSIDE
THE HOME
181
111
70
19
24
75
62
7
17
35
54
71
49
38
24
153
20
7
1
10%
13%
8%
6%
6%
11%
20%
5%
12%
13%
11%
14%
10%
10%
6%
10%
13%
9%
3%
b
cd
cde
g
g
g
ln
r
r
r
61%
39%
11%
13%
42%
34%
4%
9%
19%
30%
39%
27%
21%
13%
84%
11%
4%
1%
EVER USE OUTSIDE THE HOME
1595
760
835
303
399
638
255
124
127
246
455
475
456
329
333
1342
137
70
46
91%
91%
91%
93%
95%
91%
84%
84%
88%
94%
94%
94%
92%
88%
89%
91%
93%
87%
90%
f
ef
f
gh
gh
mn
48%
52%
19%
25%
40%
16%
8%
8%
15%
29%
30%
29%
21%
21%
84%
9%
4%
3%
Don't know
15
9
6
3
-
8
4
-
*
3
3
5
3
7
-
15
-
1
*
1%
1%
1%
1%
-%
1%
1%
-%
*%
1%
1%
1%
1%
2%
-%
1%
-%
1%
*%
d
d
n
59%
41%
22%
-%
52%
27%
-%
2%
18%
20%
35%
17%
48%
-%
96%
-%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2274
195
154
151
143
160
150
158
140
152
1692
582
1471
799
1076
1198
Effective Weighted Sample
1563
174
146
145
133
149
143
148
131
139
1317
267
1033
552
750
834
Total
1753
267
229
143
110
158
159
151
67
190
1533
219
1246
502
931
822
15%
13%
8%
6%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
I always use in the home
142
7
18
12
12
18
18
11
7
14
111
31
74
67
80
62
8%
2%
8%
9%
11%
11%
11%
7%
11%
7%
7%
14%
6%
13%
9%
8%
a
a
a
a
a
a
a
a
j
l
5%
13%
9%
9%
13%
12%
8%
5%
10%
78%
22%
52%
47%
56%
44%
I mainly use in the home
355
16
60
46
23
42
35
46
18
28
292
63
217
136
189
166
20%
6%
26%
32%
21%
26%
22%
31%
27%
15%
19%
29%
17%
27%
20%
20%
ai
adi
a
ai
a
ai
ai
a
j
l
5%
17%
13%
6%
12%
10%
13%
5%
8%
82%
18%
61%
38%
53%
47%
I use equally in the home and outside the
home
1058
232
112
73
61
83
92
69
35
118
962
97
811
246
529
529
60%
87%
49%
51%
56%
53%
58%
46%
52%
62%
63%
44%
65%
49%
57%
64%
bcdefghi
g
bg
k
m
n
22%
11%
7%
6%
8%
9%
7%
3%
11%
91%
9%
77%
23%
50%
50%
I mainly use outside the home
157
10
24
10
10
11
11
21
6
28
136
21
116
41
101
56
9%
4%
11%
7%
9%
7%
7%
14%
8%
15%
9%
9%
9%
8%
11%
7%
a
a
acf
acef
o
6%
16%
6%
6%
7%
7%
14%
4%
18%
87%
13%
74%
26%
64%
36%
I always use outside the home
25
-
7
1
1
4
3
3
1
1
20
4
17
7
19
6
1%
-%
3%
1%
1%
3%
2%
2%
2%
1%
1%
2%
1%
1%
2%
1%
a
a
o
-%
28%
4%
3%
17%
11%
13%
5%
5%
83%
17%
71%
29%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2274
195
154
151
143
160
150
158
140
152
1692
582
1471
799
1076
1198
Effective Weighted Sample
1563
174
146
145
133
149
143
148
131
139
1317
267
1033
552
750
834
Total
1753
267
229
143
110
158
159
151
67
190
1533
219
1246
502
931
822
15%
13%
8%
6%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
ALWAYS/ MAINLY USE IN THE HOME
498
23
78
58
35
59
53
57
25
41
403
95
291
204
269
228
28%
9%
34%
40%
32%
38%
33%
38%
38%
22%
26%
43%
23%
41%
29%
28%
ai
ai
a
ai
ai
ai
ai
a
j
l
5%
16%
12%
7%
12%
11%
12%
5%
8%
81%
19%
59%
41%
54%
46%
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
181
10
31
11
11
15
14
24
7
30
156
25
134
48
120
61
10%
4%
14%
7%
10%
10%
9%
16%
10%
16%
10%
11%
11%
10%
13%
7%
a
a
a
ac
a
ac
o
5%
17%
6%
6%
9%
7%
13%
4%
16%
86%
14%
74%
26%
66%
34%
EVER USE OUTSIDE THE HOME
1595
259
203
129
95
140
141
140
60
175
1410
185
1162
430
838
757
91%
97%
89%
90%
86%
89%
89%
93%
89%
92%
92%
84%
93%
86%
90%
92%
bcdefh
k
m
16%
13%
8%
6%
9%
9%
9%
4%
11%
88%
12%
73%
27%
53%
47%
Don't know
15
2
7
1
3
-
-
-
-
1
12
3
10
5
12
3
1%
1%
3%
1%
2%
-%
-%
-%
-%
*%
1%
1%
1%
1%
1%
*%
efgh
o
15%
49%
9%
18%
-%
-%
-%
-%
5%
80%
20%
65%
35%
81%
19%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2045
957
1088
430
490
784
341
210
175
288
469
512
672
407
451
1264
259
226
296
Effective Weighted Sample
1409
663
747
282
333
553
244
145
122
214
354
373
463
285
300
1093
165
142
238
Total
1595
760
835
303
399
638
255
124
127
246
455
475
456
329
333
1342
137
70
46
48%
52%
19%
25%
40%
16%
8%
8%
15%
29%
30%
29%
21%
21%
84%
9%
4%
3%
When travelling (e.g. on a train or in
a car)
1199
580
618
250
308
471
170
78
92
190
365
364
352
237
245
1012
108
44
35
75%
76%
74%
82%
77%
74%
67%
63%
73%
77%
80%
77%
77%
72%
74%
75%
79%
63%
77%
ef
f
f
g
g
q
q
q
48%
52%
21%
26%
39%
14%
7%
8%
16%
30%
30%
29%
20%
20%
84%
9%
4%
3%
Outdoors
1094
542
552
216
276
443
158
78
88
172
339
329
304
227
234
912
109
41
32
69%
71%
66%
71%
69%
69%
62%
63%
70%
70%
74%
69%
67%
69%
70%
68%
80%
58%
69%
b
f
f
g
q
oqr
q
50%
50%
20%
25%
41%
14%
7%
8%
16%
31%
30%
28%
21%
21%
83%
10%
4%
3%
Indoor public spaces (e.g. pub/
restaurant/ theatre/ shopping
centre)
1073
518
555
226
263
436
149
85
79
162
322
340
305
216
212
898
105
41
30
67%
68%
67%
75%
66%
68%
58%
69%
62%
66%
71%
71%
67%
66%
64%
67%
77%
58%
65%
df
f
n
q
oqr
48%
52%
21%
24%
41%
14%
8%
7%
15%
30%
32%
28%
20%
20%
84%
10%
4%
3%
In other people's homes (e.g.
friends/ family)
849
393
456
193
230
316
110
75
69
131
255
256
253
177
162
685
96
38
31
53%
52%
55%
64%
58%
50%
43%
61%
54%
53%
56%
54%
56%
54%
49%
51%
70%
55%
67%
ef
ef
oq
oq
46%
54%
23%
27%
37%
13%
9%
8%
15%
30%
30%
30%
21%
19%
81%
11%
4%
4%
At your workplace
813
436
377
144
223
369
76
23
57
136
301
257
240
196
120
670
88
32
24
51%
57%
45%
48%
56%
58%
30%
19%
45%
56%
66%
54%
53%
60%
36%
50%
64%
45%
53%
b
f
cf
cf
g
g
ghi
n
n
n
oqr
54%
46%
18%
27%
45%
9%
3%
7%
17%
37%
32%
30%
24%
15%
82%
11%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2045
957
1088
430
490
784
341
210
175
288
469
512
672
407
451
1264
259
226
296
Effective Weighted Sample
1409
663
747
282
333
553
244
145
122
214
354
373
463
285
300
1093
165
142
238
Total
1595
760
835
303
399
638
255
124
127
246
455
475
456
329
333
1342
137
70
46
48%
52%
19%
25%
40%
16%
8%
8%
15%
29%
30%
29%
21%
21%
84%
9%
4%
3%
Other
33
18
15
16
2
11
4
3
1
2
10
9
11
8
5
26
5
1
1
2%
2%
2%
5%
1%
2%
1%
2%
1%
1%
2%
2%
2%
2%
1%
2%
3%
2%
1%
def
54%
46%
49%
7%
33%
11%
9%
3%
7%
30%
27%
34%
24%
15%
80%
14%
4%
2%
Don't know
17
7
9
2
6
6
3
2
1
3
1
8
3
1
4
15
*
1
1
1%
1%
1%
1%
2%
1%
1%
2%
1%
1%
*%
2%
1%
*%
1%
1%
*%
1%
2%
44%
56%
9%
36%
36%
19%
12%
9%
20%
6%
50%
18%
7%
25%
88%
3%
4%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2045
189
136
135
121
141
133
146
123
140
1535
510
1361
681
962
1083
Effective Weighted Sample
1409
169
129
130
113
131
126
137
115
128
1202
227
960
467
672
754
Total
1595
259
203
129
95
140
141
140
60
175
1410
185
1162
430
838
757
16%
13%
8%
6%
9%
9%
9%
4%
11%
88%
12%
73%
27%
53%
47%
When travelling (e.g. on a train or in a car)
1199
233
142
101
70
82
93
112
47
133
1079
119
895
302
595
603
75%
90%
70%
78%
73%
59%
66%
80%
79%
76%
77%
65%
77%
70%
71%
80%
bcdefghi
ef
e
ef
ef
e
k
m
n
19%
12%
8%
6%
7%
8%
9%
4%
11%
90%
10%
75%
25%
50%
50%
Outdoors
1094
211
125
94
56
71
74
114
39
128
987
107
820
271
543
552
69%
82%
62%
73%
59%
50%
53%
81%
66%
73%
70%
58%
71%
63%
65%
73%
bdefh
def
bdefh
ef
def
k
m
n
19%
11%
9%
5%
6%
7%
10%
4%
12%
90%
10%
75%
25%
50%
50%
Indoor public spaces (e.g. pub/ restaurant/
theatre/ shopping centre)
1073
191
128
104
56
79
86
114
40
100
963
110
793
279
540
533
67%
74%
63%
80%
59%
57%
61%
81%
67%
57%
68%
60%
68%
65%
64%
70%
bdefi
bdefhi
bdefhi
k
n
18%
12%
10%
5%
7%
8%
11%
4%
9%
90%
10%
74%
26%
50%
50%
In other people's homes (e.g. friends/
family)
849
109
107
84
46
82
73
57
39
90
747
103
622
224
451
399
53%
42%
52%
65%
48%
58%
52%
40%
65%
51%
53%
56%
54%
52%
54%
53%
abdfgi
ag
adfgi
13%
13%
10%
5%
10%
9%
7%
5%
11%
88%
12%
73%
26%
53%
47%
At your workplace
813
169
83
59
46
65
78
56
30
83
726
86
750
62
397
416
51%
65%
41%
46%
49%
47%
55%
40%
51%
47%
52%
47%
65%
15%
47%
55%
bcdeghi
bg
m
n
21%
10%
7%
6%
8%
10%
7%
4%
10%
89%
11%
92%
8%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2045
189
136
135
121
141
133
146
123
140
1535
510
1361
681
962
1083
Effective Weighted Sample
1409
169
129
130
113
131
126
137
115
128
1202
227
960
467
672
754
Total
1595
259
203
129
95
140
141
140
60
175
1410
185
1162
430
838
757
16%
13%
8%
6%
9%
9%
9%
4%
11%
88%
12%
73%
27%
53%
47%
Other
33
-
1
5
4
1
4
4
1
5
28
5
15
18
15
18
2%
-%
1%
4%
4%
1%
3%
3%
2%
3%
2%
2%
1%
4%
2%
2%
a
a
a
a
a
a
l
-%
4%
17%
12%
3%
12%
12%
4%
16%
86%
14%
46%
54%
45%
55%
Don't know
17
2
-
-
4
-
6
-
1
2
10
7
9
8
14
3
1%
1%
-%
-%
4%
-%
4%
-%
1%
1%
1%
4%
1%
2%
2%
*%
bceg
bceg
j
o
15%
-%
-%
25%
-%
36%
-%
3%
10%
58%
42%
54%
46%
84%
16%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Social networking (e.g. Facebook,
Twitter, LinkedIn)
1207
548
659
272
329
484
122
99
105
185
346
334
346
257
269
1009
106
55
37
64%
61%
66%
83%
77%
64%
32%
59%
67%
66%
67%
62%
65%
62%
66%
63%
64%
64%
71%
a
ef
ef
f
o
45%
55%
23%
27%
40%
10%
8%
9%
15%
29%
28%
29%
21%
22%
84%
9%
5%
3%
Weather
1163
583
580
203
281
480
199
76
87
174
383
361
349
267
186
976
98
54
35
61%
65%
58%
62%
66%
64%
52%
45%
55%
62%
74%
67%
65%
65%
46%
61%
60%
63%
66%
b
f
f
f
g
ghi
n
n
n
50%
50%
17%
24%
41%
17%
6%
7%
15%
33%
31%
30%
23%
16%
84%
8%
5%
3%
Maps/ navigation
1105
553
551
204
270
468
163
71
86
172
367
363
343
230
167
949
91
44
21
58%
61%
56%
62%
63%
62%
42%
43%
55%
61%
71%
67%
64%
56%
41%
60%
56%
51%
40%
b
f
f
f
g
g
ghi
mn
mn
n
qr
r
r
50%
50%
19%
24%
42%
15%
6%
8%
16%
33%
33%
31%
21%
15%
86%
8%
4%
2%
News
962
511
451
178
241
398
146
55
77
128
338
323
284
199
156
791
87
47
37
51%
57%
45%
54%
56%
53%
38%
33%
49%
46%
65%
60%
53%
48%
38%
50%
53%
55%
70%
b
f
f
f
g
g
ghi
lmn
n
n
opq
53%
47%
18%
25%
41%
15%
6%
8%
13%
35%
34%
30%
21%
16%
82%
9%
5%
4%
Games
909
440
469
240
254
333
81
84
82
117
267
237
260
206
204
772
70
38
29
48%
49%
47%
73%
60%
44%
21%
51%
52%
42%
52%
44%
49%
50%
50%
48%
43%
44%
54%
def
ef
f
i
i
pq
48%
52%
26%
28%
37%
9%
9%
9%
13%
29%
26%
29%
23%
22%
85%
8%
4%
3%
Banking
870
419
451
184
250
345
90
59
75
141
276
261
262
207
140
722
81
39
28
46%
46%
45%
56%
59%
46%
24%
35%
48%
50%
54%
48%
49%
50%
34%
45%
49%
45%
54%
ef
ef
f
g
g
g
n
n
n
o
48%
52%
21%
29%
40%
10%
7%
9%
16%
32%
30%
30%
24%
16%
83%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Music
810
402
408
216
221
300
73
68
72
115
247
233
239
183
154
689
68
33
19
43%
44%
41%
66%
52%
40%
19%
41%
46%
41%
48%
43%
45%
44%
38%
43%
42%
39%
37%
def
ef
f
n
r
50%
50%
27%
27%
37%
9%
8%
9%
14%
30%
29%
30%
23%
19%
85%
8%
4%
2%
Travel/ journey planning
761
385
376
142
190
319
109
42
56
103
260
260
243
153
104
645
62
34
20
40%
43%
38%
43%
45%
42%
28%
25%
36%
37%
50%
48%
46%
37%
26%
41%
38%
39%
38%
b
f
f
f
g
g
ghi
mn
mn
n
51%
49%
19%
25%
42%
14%
5%
7%
14%
34%
34%
32%
20%
14%
85%
8%
4%
3%
Shopping (e.g. Tesco, Ocado,
eBay)
685
292
393
146
205
270
64
53
61
102
213
214
201
142
127
564
66
34
21
36%
32%
40%
44%
48%
36%
17%
32%
39%
36%
41%
40%
38%
34%
31%
35%
40%
40%
40%
a
ef
ef
f
g
n
n
43%
57%
21%
30%
39%
9%
8%
9%
15%
31%
31%
29%
21%
19%
82%
10%
5%
3%
Sports/ sports news
561
417
145
119
140
225
78
25
43
84
183
169
177
130
85
458
59
24
21
30%
46%
15%
36%
33%
30%
20%
15%
28%
30%
35%
31%
33%
32%
21%
29%
36%
28%
39%
b
ef
f
f
g
g
g
n
n
n
o
oq
74%
26%
21%
25%
40%
14%
5%
8%
15%
33%
30%
31%
23%
15%
82%
11%
4%
4%
Books
292
127
165
71
64
118
40
21
30
35
85
93
86
64
49
251
16
15
10
15%
14%
17%
21%
15%
16%
10%
12%
19%
12%
17%
17%
16%
15%
12%
16%
10%
17%
20%
def
f
f
n
p
p
p
43%
57%
24%
22%
40%
14%
7%
10%
12%
29%
32%
29%
22%
17%
86%
6%
5%
4%
Finance/ business
230
136
94
45
69
89
27
14
14
18
96
92
62
55
21
203
11
8
8
12%
15%
9%
14%
16%
12%
7%
8%
9%
6%
19%
17%
12%
13%
5%
13%
7%
10%
15%
b
f
ef
f
ghi
ln
n
n
p
p
59%
41%
20%
30%
39%
12%
6%
6%
8%
41%
40%
27%
24%
9%
88%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Vouchers
203
83
120
42
54
87
21
8
21
32
77
70
60
43
30
174
11
16
2
11%
9%
12%
13%
13%
11%
5%
5%
13%
11%
15%
13%
11%
10%
7%
11%
7%
19%
4%
f
f
f
g
g
g
n
r
opr
41%
59%
21%
26%
43%
10%
4%
10%
16%
38%
34%
29%
21%
15%
86%
5%
8%
1%
NONE OF THESE
201
98
103
17
19
63
103
30
17
29
37
50
49
51
51
164
20
12
5
11%
11%
10%
5%
4%
8%
27%
18%
11%
10%
7%
9%
9%
12%
13%
10%
12%
14%
9%
d
cde
ij
49%
51%
8%
9%
31%
51%
15%
8%
14%
18%
25%
24%
25%
25%
82%
10%
6%
2%
Don't know
5
2
3
-
-
1
4
1
-
1
2
2
*
1
1
4
*
-
1
*%
*%
*%
-%
-%
*%
1%
1%
-%
*%
*%
*%
*%
*%
*%
*%
*%
-%
1%
de
33%
67%
-%
-%
11%
89%
23%
-%
25%
41%
41%
7%
25%
27%
85%
4%
-%
12%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
1207
202
135
92
82
101
110
97
49
140
1060
147
888
314
593
613
64%
73%
55%
59%
65%
60%
62%
59%
67%
67%
64%
60%
68%
55%
59%
69%
bcefg
b
b
m
n
17%
11%
8%
7%
8%
9%
8%
4%
12%
88%
12%
74%
26%
49%
51%
Weather
1163
171
141
118
77
96
109
103
39
122
1004
159
853
307
630
532
61%
62%
58%
76%
61%
57%
61%
62%
53%
58%
61%
65%
65%
53%
63%
60%
abdefghi
m
15%
12%
10%
7%
8%
9%
9%
3%
11%
86%
14%
73%
26%
54%
46%
Maps/ navigation
1105
180
138
109
74
81
109
96
39
123
970
135
841
260
603
502
58%
65%
57%
70%
59%
48%
61%
58%
52%
59%
59%
55%
64%
45%
60%
56%
eh
begh
e
m
16%
12%
10%
7%
7%
10%
9%
3%
11%
88%
12%
76%
24%
55%
45%
News
962
163
130
82
55
78
83
69
32
98
850
112
730
229
516
446
51%
59%
54%
53%
44%
46%
47%
42%
44%
47%
52%
46%
56%
40%
51%
50%
defghi
g
m
17%
14%
9%
6%
8%
9%
7%
3%
10%
88%
12%
76%
24%
54%
46%
Games
909
125
111
82
70
95
73
80
36
100
803
106
642
264
464
444
48%
45%
46%
52%
56%
57%
41%
49%
49%
48%
49%
43%
49%
46%
46%
50%
f
af
14%
12%
9%
8%
10%
8%
9%
4%
11%
88%
12%
71%
29%
51%
49%
Banking
870
115
112
79
56
76
82
69
31
101
761
108
660
207
455
414
46%
42%
46%
50%
45%
45%
46%
42%
42%
48%
46%
44%
50%
36%
45%
46%
m
13%
13%
9%
6%
9%
9%
8%
4%
12%
88%
12%
76%
24%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Music
810
118
97
84
63
64
83
76
25
79
706
103
597
210
407
402
43%
43%
40%
54%
50%
38%
47%
46%
33%
38%
43%
42%
45%
37%
41%
45%
abehi
ehi
h
h
m
15%
12%
10%
8%
8%
10%
9%
3%
10%
87%
13%
74%
26%
50%
50%
Travel/ journey planning
761
129
107
71
39
56
72
61
22
87
663
97
575
182
402
359
40%
47%
44%
46%
31%
33%
41%
37%
29%
42%
40%
40%
44%
32%
40%
40%
deh
deh
deh
h
h
m
17%
14%
9%
5%
7%
10%
8%
3%
11%
87%
13%
76%
24%
53%
47%
Shopping (e.g. Tesco, Ocado, eBay)
685
82
75
61
51
65
68
61
30
70
594
91
521
163
374
311
36%
30%
31%
39%
40%
39%
38%
37%
41%
34%
36%
37%
40%
28%
37%
35%
a
a
m
12%
11%
9%
7%
9%
10%
9%
4%
10%
87%
13%
76%
24%
55%
45%
Sports/ sports news
561
98
56
39
45
50
46
47
22
54
495
67
432
128
291
270
30%
35%
23%
25%
36%
30%
26%
28%
30%
26%
30%
27%
33%
22%
29%
30%
bc
bc
m
17%
10%
7%
8%
9%
8%
8%
4%
10%
88%
12%
77%
23%
52%
48%
Books
292
50
32
32
16
33
35
24
10
19
256
37
214
77
140
152
15%
18%
13%
21%
13%
20%
19%
14%
14%
9%
15%
15%
16%
13%
14%
17%
i
i
i
i
17%
11%
11%
5%
11%
12%
8%
4%
6%
87%
13%
73%
26%
48%
52%
Finance/ business
230
39
32
21
21
18
26
19
7
20
198
32
184
44
126
104
12%
14%
13%
13%
17%
11%
15%
11%
10%
10%
12%
13%
14%
8%
13%
12%
m
17%
14%
9%
9%
8%
11%
8%
3%
9%
86%
14%
80%
19%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Vouchers
203
34
23
17
16
22
22
17
5
16
181
23
161
41
102
101
11%
12%
9%
11%
13%
13%
13%
11%
7%
8%
11%
9%
12%
7%
10%
11%
m
17%
11%
9%
8%
11%
11%
9%
3%
8%
89%
11%
79%
20%
50%
50%
NONE OF THESE
201
13
23
12
15
22
29
23
8
19
166
36
96
102
104
97
11%
5%
9%
8%
12%
13%
16%
14%
11%
9%
10%
15%
7%
18%
10%
11%
a
a
ac
a
a
j
l
6%
11%
6%
8%
11%
14%
12%
4%
9%
82%
18%
48%
51%
52%
48%
Don't know
5
-
-
1
-
*
2
-
1
-
5
*
1
4
5
*
*%
-%
-%
1%
-%
*%
1%
-%
1%
-%
*%
*%
*%
1%
*%
*%
-%
-%
25%
-%
8%
41%
-%
11%
-%
93%
7%
28%
72%
92%
8%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Games
181
104
77
53
56
61
11
12
21
31
49
49
58
39
35
156
16
5
3
10%
12%
8%
16%
13%
8%
3%
7%
13%
11%
9%
9%
11%
10%
8%
10%
10%
6%
6%
b
ef
ef
f
g
58%
42%
29%
31%
34%
6%
6%
11%
17%
27%
27%
32%
22%
19%
86%
9%
3%
2%
Music
168
101
67
50
50
60
8
4
10
21
66
51
57
41
19
139
20
4
5
9%
11%
7%
15%
12%
8%
2%
3%
6%
7%
13%
9%
11%
10%
5%
9%
12%
5%
9%
b
ef
f
f
g
ghi
n
n
n
q
60%
40%
30%
30%
36%
5%
2%
6%
12%
39%
31%
34%
24%
11%
83%
12%
3%
3%
Books
60
32
28
14
13
23
9
1
7
9
18
26
12
13
8
56
2
1
1
3%
4%
3%
4%
3%
3%
2%
1%
5%
3%
4%
5%
2%
3%
2%
4%
1%
2%
1%
g
g
ln
r
53%
47%
24%
23%
38%
15%
2%
12%
16%
31%
44%
21%
22%
14%
94%
3%
2%
1%
Maps/ navigation
48
26
22
6
9
24
9
3
4
5
15
21
11
12
4
40
6
2
1
3%
3%
2%
2%
2%
3%
2%
2%
3%
2%
3%
4%
2%
3%
1%
3%
4%
2%
1%
n
54%
46%
12%
19%
51%
18%
6%
9%
10%
32%
43%
24%
25%
9%
83%
13%
3%
1%
Weather
48
24
25
2
17
22
7
4
7
6
16
9
19
10
10
42
5
*
*
3%
3%
2%
1%
4%
3%
2%
3%
5%
2%
3%
2%
4%
3%
2%
3%
3%
*%
1%
c
c
r
r
49%
51%
5%
35%
46%
14%
9%
15%
12%
32%
18%
41%
22%
20%
88%
10%
1%
1%
Social networking (e.g. Facebook,
Twitter, LinkedIn)
47
18
29
9
10
24
4
4
4
12
6
10
15
10
11
40
5
*
1
2%
2%
3%
3%
2%
3%
1%
2%
3%
4%
1%
2%
3%
2%
3%
3%
3%
*%
2%
f
j
q
q
38%
62%
20%
21%
52%
8%
8%
9%
25%
13%
22%
32%
22%
24%
87%
11%
*%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
News
42
19
23
2
16
20
4
2
4
5
15
13
20
4
6
37
5
*
*
2%
2%
2%
1%
4%
3%
1%
1%
2%
2%
3%
2%
4%
1%
1%
2%
3%
*%
1%
cf
c
mn
q
46%
54%
4%
39%
47%
10%
4%
9%
11%
34%
31%
47%
9%
13%
88%
11%
1%
1%
Vouchers
35
15
21
5
11
14
6
-
3
9
18
11
13
8
3
33
2
*
-
2%
2%
2%
1%
3%
2%
1%
-%
2%
3%
3%
2%
3%
2%
1%
2%
1%
1%
-%
g
g
n
r
41%
59%
14%
32%
39%
16%
-%
7%
27%
50%
31%
38%
22%
9%
93%
6%
1%
-%
Travel/ journey planning
30
17
13
4
10
13
3
3
6
4
11
9
13
5
3
25
4
1
*
2%
2%
1%
1%
2%
2%
1%
2%
4%
1%
2%
2%
2%
1%
1%
2%
3%
1%
1%
56%
44%
13%
32%
44%
11%
9%
19%
12%
35%
29%
42%
17%
12%
83%
14%
2%
1%
Sports/ sports news
30
25
4
7
11
9
2
-
5
5
13
6
12
4
7
20
9
1
*
2%
3%
*%
2%
3%
1%
1%
-%
3%
2%
3%
1%
2%
1%
2%
1%
5%
1%
*%
b
f
g
g
g
oqr
85%
15%
24%
37%
31%
8%
-%
18%
18%
44%
22%
41%
14%
23%
68%
29%
2%
*%
Banking
27
13
15
3
8
14
1
-
5
4
9
5
15
4
4
23
4
*
-
1%
1%
1%
1%
2%
2%
*%
-%
3%
1%
2%
1%
3%
1%
1%
1%
3%
*%
-%
f
f
g
k
r
r
46%
54%
12%
30%
53%
5%
-%
17%
14%
35%
18%
54%
14%
15%
83%
16%
1%
-%
Shopping (e.g. Tesco, Ocado,
eBay)
26
10
15
8
10
6
1
2
2
4
7
3
11
8
3
23
2
*
1
1%
1%
2%
2%
2%
1%
*%
1%
1%
1%
1%
1%
2%
2%
1%
1%
1%
*%
2%
ef
f
40%
60%
31%
39%
25%
5%
6%
9%
15%
28%
13%
44%
30%
13%
88%
8%
*%
4%
Finance/ business
15
12
3
3
2
6
5
-
-
-
9
8
1
5
1
15
-
*
*
1%
1%
*%
1%
*%
1%
1%
-%
-%
-%
2%
1%
*%
1%
*%
1%
-%
*%
1%
b
i
l
81%
19%
17%
13%
39%
30%
-%
-%
-%
61%
50%
9%
33%
7%
97%
-%
1%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
NONE OF THESE
1441
656
785
219
310
580
331
141
119
214
385
392
397
326
325
1202
122
75
41
76%
73%
79%
66%
73%
77%
86%
84%
76%
76%
75%
73%
75%
79%
80%
75%
75%
87%
78%
a
c
cde
hij
k
k
opr
46%
54%
15%
22%
40%
23%
10%
8%
15%
27%
27%
28%
23%
23%
83%
9%
5%
3%
Don't know
39
19
20
6
8
17
8
4
3
1
13
17
9
3
9
34
2
1
1
2%
2%
2%
2%
2%
2%
2%
2%
2%
*%
3%
3%
2%
1%
2%
2%
1%
1%
2%
m
49%
51%
15%
20%
43%
22%
10%
9%
4%
34%
45%
23%
8%
23%
87%
6%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Games
181
34
19
11
12
22
12
12
6
28
164
17
131
50
85
96
10%
12%
8%
7%
10%
13%
7%
8%
7%
13%
10%
7%
10%
9%
8%
11%
19%
10%
6%
7%
12%
7%
7%
3%
15%
91%
9%
73%
27%
47%
53%
Music
168
43
16
10
13
11
17
9
2
18
151
17
143
23
69
98
9%
16%
7%
6%
10%
7%
10%
5%
3%
9%
9%
7%
11%
4%
7%
11%
bcegh
h
h
h
m
n
26%
9%
6%
7%
7%
10%
5%
1%
11%
90%
10%
85%
14%
41%
59%
Books
60
14
8
3
5
4
10
5
2
5
50
9
48
11
28
32
3%
5%
3%
2%
4%
2%
5%
3%
2%
3%
3%
4%
4%
2%
3%
4%
24%
13%
5%
8%
6%
16%
9%
3%
9%
84%
16%
81%
19%
47%
53%
Maps/ navigation
48
12
13
5
2
2
3
-
-
3
42
6
41
7
27
21
3%
5%
5%
3%
2%
1%
2%
-%
-%
1%
3%
3%
3%
1%
3%
2%
gh
egh
gh
m
26%
26%
10%
4%
4%
6%
-%
-%
6%
87%
13%
84%
15%
56%
44%
Weather
48
11
11
3
4
1
7
2
-
4
43
5
38
10
29
19
3%
4%
4%
2%
3%
*%
4%
1%
-%
2%
3%
2%
3%
2%
3%
2%
eh
eh
h
eh
22%
23%
5%
9%
2%
14%
4%
-%
9%
89%
11%
78%
22%
61%
39%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
47
9
13
3
1
1
7
-
1
6
44
2
33
13
21
26
2%
3%
5%
2%
1%
*%
4%
-%
2%
3%
3%
1%
2%
2%
2%
3%
g
deg
deg
g
19%
28%
6%
2%
2%
16%
-%
3%
12%
95%
5%
70%
28%
44%
56%
News
42
17
8
2
2
2
3
-
-
3
40
2
38
4
23
19
2%
6%
3%
1%
2%
1%
2%
-%
-%
1%
2%
1%
3%
1%
2%
2%
cdefghi
gh
m
41%
20%
4%
6%
4%
7%
-%
-%
7%
95%
5%
91%
9%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Vouchers
35
23
1
2
3
1
1
-
-
-
32
4
34
1
8
27
2%
8%
*%
1%
3%
1%
1%
-%
-%
-%
2%
1%
3%
*%
1%
3%
bcdefghi
ghi
m
n
66%
3%
6%
10%
4%
4%
-%
-%
-%
90%
10%
96%
4%
22%
78%
Travel/ journey planning
30
9
3
2
2
1
4
2
-
4
28
2
26
4
15
15
2%
3%
1%
1%
1%
1%
2%
1%
-%
2%
2%
1%
2%
1%
1%
2%
h
m
29%
11%
5%
5%
3%
12%
5%
-%
12%
92%
8%
86%
14%
49%
51%
Sports/ sports news
30
4
5
2
2
-
2
-
*
5
29
1
25
4
13
16
2%
1%
2%
1%
2%
-%
1%
-%
1%
3%
2%
*%
2%
1%
1%
2%
eg
k
m
13%
16%
6%
6%
-%
6%
-%
1%
18%
98%
2%
86%
14%
45%
55%
Banking
27
7
3
2
2
3
3
-
-
3
26
2
26
1
16
11
1%
2%
1%
1%
2%
2%
2%
-%
-%
1%
2%
1%
2%
*%
2%
1%
g
m
24%
11%
8%
8%
11%
10%
-%
-%
11%
94%
6%
95%
3%
58%
42%
Shopping (e.g. Tesco, Ocado, eBay)
26
3
5
1
1
4
7
1
-
1
22
4
22
4
10
15
1%
1%
2%
1%
1%
2%
4%
1%
-%
1%
1%
2%
2%
1%
1%
2%
cdghi
12%
18%
4%
3%
14%
28%
3%
-%
5%
84%
16%
86%
14%
40%
60%
Finance/ business
15
6
3
1
-
3
1
-
-
1
11
4
13
2
10
6
1%
2%
1%
*%
-%
2%
1%
-%
-%
*%
1%
2%
1%
*%
1%
1%
43%
18%
5%
-%
18%
7%
-%
-%
6%
71%
29%
86%
14%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
NONE OF THESE
1441
182
175
127
100
128
128
140
64
158
1246
195
972
463
786
654
76%
66%
72%
81%
80%
76%
72%
85%
86%
76%
75%
80%
74%
81%
78%
73%
a
a
a
abefi
abefi
l
o
13%
12%
9%
7%
9%
9%
10%
4%
11%
86%
14%
67%
32%
55%
45%
Don't know
39
7
7
4
-
6
7
1
2
-
33
6
24
15
22
17
2%
3%
3%
3%
-%
4%
4%
1%
2%
-%
2%
2%
2%
3%
2%
2%
di
di
di
di
dgi
19%
19%
10%
-%
16%
17%
2%
4%
-%
85%
15%
62%
38%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Base for %
2484
1198
1286
361
456
893
774
275
240
340
574
665
684
548
585
2087
210
119
68
48%
52%
15%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Very satisfied
1376
628
748
219
270
486
401
158
146
207
297
348
389
309
329
1159
109
68
40
55%
52%
58%
61%
59%
54%
52%
57%
61%
61%
52%
52%
57%
56%
56%
56%
52%
58%
59%
a
ef
f
j
j
46%
54%
16%
20%
35%
29%
11%
11%
15%
22%
25%
28%
22%
24%
84%
8%
5%
3%
Fairly satisfied
893
451
443
120
164
315
295
90
76
99
228
242
246
192
212
742
86
40
25
36%
38%
34%
33%
36%
35%
38%
33%
32%
29%
40%
36%
36%
35%
36%
36%
41%
34%
38%
ghi
50%
50%
13%
18%
35%
33%
10%
9%
11%
26%
27%
28%
22%
24%
83%
10%
5%
3%
TOTAL SATISFIED
2269
1078
1191
339
435
800
696
248
223
306
525
590
636
501
540
1901
195
109
65
91%
90%
93%
94%
95%
90%
90%
90%
93%
90%
91%
89%
93%
92%
92%
91%
93%
92%
96%
a
ef
ef
k
k
opq
48%
52%
15%
19%
35%
31%
11%
10%
14%
23%
26%
28%
22%
24%
84%
9%
5%
3%
Neither
124
71
53
7
14
52
52
16
10
20
28
49
26
23
26
108
10
5
1
5%
6%
4%
2%
3%
6%
7%
6%
4%
6%
5%
7%
4%
4%
4%
5%
5%
4%
1%
cd
cd
lmn
r
r
57%
43%
5%
11%
42%
42%
13%
8%
16%
22%
40%
21%
18%
21%
87%
8%
4%
1%
Fairly dissatisfied
53
26
26
7
4
26
16
9
3
7
13
19
11
11
12
45
4
4
*
2%
2%
2%
2%
1%
3%
2%
3%
1%
2%
2%
3%
2%
2%
2%
2%
2%
3%
1%
d
r
r
50%
50%
14%
7%
49%
30%
18%
5%
14%
24%
36%
20%
21%
22%
85%
7%
7%
1%
Very dissatisfied
38
23
15
8
4
15
10
2
5
5
9
6
12
13
7
33
2
1
1
2%
2%
1%
2%
1%
2%
1%
1%
2%
2%
2%
1%
2%
2%
1%
2%
1%
1%
2%
60%
40%
22%
11%
40%
26%
5%
12%
14%
23%
17%
31%
34%
18%
88%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
TOTAL DISSATISFIED
91
49
42
16
8
41
26
11
7
13
21
26
23
24
19
78
6
5
2
4%
4%
3%
4%
2%
5%
3%
4%
3%
4%
4%
4%
3%
4%
3%
4%
3%
5%
2%
d
d
54%
46%
17%
9%
45%
29%
13%
8%
14%
24%
28%
25%
26%
21%
86%
6%
6%
2%
Don't know
11
7
4
-
*
2
9
2
*
1
4
4
2
1
3
8
1
1
*
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Base for %
2484
318
337
211
168
223
234
211
104
281
2146
338
1515
960
1334
1150
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Very satisfied
1376
139
204
103
96
122
113
124
69
190
1221
155
832
537
695
681
55%
44%
60%
49%
57%
55%
48%
59%
67%
67%
57%
46%
55%
56%
52%
59%
acf
a
a
acf
acdef
acdef
k
n
10%
15%
8%
7%
9%
8%
9%
5%
14%
89%
11%
60%
39%
51%
49%
Fairly satisfied
893
157
106
86
64
83
95
70
28
54
760
134
554
339
505
389
36%
49%
31%
41%
38%
37%
41%
33%
27%
19%
35%
40%
37%
35%
38%
34%
bdeghi
i
bhi
hi
hi
bhi
i
i
o
18%
12%
10%
7%
9%
11%
8%
3%
6%
85%
15%
62%
38%
57%
43%
TOTAL SATISFIED
2269
296
310
189
160
204
208
194
98
243
1981
288
1385
876
1200
1069
91%
93%
92%
90%
95%
92%
89%
92%
94%
86%
92%
85%
91%
91%
90%
93%
i
cfi
fi
k
n
13%
14%
8%
7%
9%
9%
9%
4%
11%
87%
13%
61%
39%
53%
47%
Neither
124
17
16
13
3
9
10
9
3
26
99
25
68
55
80
43
5%
6%
5%
6%
2%
4%
4%
4%
3%
9%
5%
7%
4%
6%
6%
4%
d
deh
j
o
14%
13%
11%
3%
7%
8%
7%
3%
21%
80%
20%
55%
45%
65%
35%
Fairly dissatisfied
53
2
4
8
3
5
10
7
*
6
39
14
37
16
31
21
2%
1%
1%
4%
2%
2%
4%
3%
*%
2%
2%
4%
2%
2%
2%
2%
ah
ah
ah
j
3%
8%
15%
6%
9%
19%
13%
1%
11%
74%
26%
71%
29%
60%
40%
Very dissatisfied
38
3
8
1
2
5
6
1
2
7
27
11
25
13
22
15
2%
1%
2%
*%
1%
2%
2%
*%
2%
2%
1%
3%
2%
1%
2%
1%
j
7%
20%
2%
5%
12%
15%
3%
6%
17%
71%
29%
66%
34%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
TOTAL DISSATISFIED
91
4
12
9
5
9
16
8
3
13
66
24
62
28
54
37
4%
1%
4%
4%
3%
4%
7%
4%
2%
4%
3%
7%
4%
3%
4%
3%
ah
j
5%
13%
9%
5%
10%
17%
9%
3%
14%
73%
27%
69%
31%
59%
41%
Don't know
11
-
-
-
3
-
1
1
-
4
9
2
2
8
8
3
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Base for %
2479
1197
1282
361
455
892
771
274
240
341
574
664
685
546
583
2084
210
118
67
48%
52%
15%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Very satisfied
1286
588
698
210
245
446
385
147
139
186
268
314
370
292
309
1084
103
60
38
52%
49%
54%
58%
54%
50%
50%
54%
58%
55%
47%
47%
54%
53%
53%
52%
49%
51%
57%
a
ef
j
j
k
k
p
46%
54%
16%
19%
35%
30%
11%
11%
14%
21%
24%
29%
23%
24%
84%
8%
5%
3%
Fairly satisfied
863
442
421
117
166
302
279
86
73
110
218
233
229
181
219
718
81
41
23
35%
37%
33%
32%
36%
34%
36%
31%
30%
32%
38%
35%
33%
33%
38%
34%
39%
35%
34%
b
h
51%
49%
14%
19%
35%
32%
10%
8%
13%
25%
27%
26%
21%
25%
83%
9%
5%
3%
TOTAL SATISFIED
2149
1031
1118
326
411
748
664
233
212
296
486
547
599
473
529
1802
184
101
61
87%
86%
87%
91%
90%
84%
86%
85%
88%
87%
85%
82%
87%
87%
91%
86%
88%
86%
91%
ef
ef
k
km
oq
48%
52%
15%
19%
35%
31%
11%
10%
14%
23%
25%
28%
22%
25%
84%
9%
5%
3%
Neither
126
72
54
19
18
48
41
16
14
20
24
37
30
33
26
105
10
8
3
5%
6%
4%
5%
4%
5%
5%
6%
6%
6%
4%
6%
4%
6%
4%
5%
5%
7%
4%
b
57%
43%
15%
14%
38%
33%
13%
11%
16%
19%
29%
24%
26%
21%
83%
8%
6%
2%
Fairly dissatisfied
124
51
73
9
16
60
38
19
6
13
41
50
30
24
20
108
10
4
1
5%
4%
6%
3%
3%
7%
5%
7%
2%
4%
7%
7%
4%
4%
3%
5%
5%
4%
2%
cd
h
h
lmn
r
r
41%
59%
8%
13%
49%
31%
16%
5%
11%
33%
40%
25%
20%
16%
87%
8%
3%
1%
Very dissatisfied
81
44
37
6
11
36
28
5
9
12
23
31
26
16
9
68
6
5
2
3%
4%
3%
2%
2%
4%
4%
2%
4%
3%
4%
5%
4%
3%
2%
3%
3%
4%
3%
c
n
n
54%
46%
7%
14%
44%
35%
6%
11%
14%
28%
38%
32%
20%
11%
84%
7%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1629
1796
513
591
1142
1179
483
365
429
610
745
1059
728
889
2083
451
445
446
Effective Weighted Sample
2318
1101
1218
340
391
788
812
329
247
309
457
543
719
498
579
1787
279
273
341
Total
2494
1204
1290
361
456
895
782
278
240
341
578
669
686
549
588
2096
211
120
68
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
TOTAL DISSATISFIED
205
95
110
15
27
96
66
24
14
25
64
80
56
40
28
177
16
9
3
8%
8%
9%
4%
6%
11%
9%
9%
6%
7%
11%
12%
8%
7%
5%
8%
8%
8%
5%
cd
c
h
lmn
n
r
46%
54%
7%
13%
47%
32%
12%
7%
12%
31%
39%
27%
20%
14%
86%
8%
4%
2%
Don't know
15
7
8
*
1
3
11
4
*
*
4
6
2
3
5
12
1
2
*
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Base for %
2479
318
337
210
167
223
234
209
104
282
2142
337
1514
957
1333
1146
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Very satisfied
1286
142
189
86
86
121
103
116
64
177
1162
124
775
505
629
656
52%
45%
56%
41%
52%
54%
44%
55%
61%
63%
54%
37%
51%
53%
47%
57%
acf
c
acf
acf
acf
acdf
k
n
11%
15%
7%
7%
9%
8%
9%
5%
14%
90%
10%
60%
39%
49%
51%
Fairly satisfied
863
157
96
76
68
76
85
72
32
55
758
106
534
327
475
389
35%
49%
29%
36%
41%
34%
36%
34%
31%
19%
35%
31%
35%
34%
36%
34%
bcefghi
i
i
bhi
i
i
i
i
18%
11%
9%
8%
9%
10%
8%
4%
6%
88%
12%
62%
38%
55%
45%
TOTAL SATISFIED
2149
299
286
162
155
197
188
188
96
232
1919
230
1309
832
1104
1045
87%
94%
85%
77%
93%
88%
80%
90%
92%
82%
90%
68%
86%
87%
83%
91%
bcefi
c
bcfi
cf
cfi
bcfi
k
n
14%
13%
8%
7%
9%
9%
9%
4%
11%
89%
11%
61%
39%
51%
49%
Neither
126
11
10
20
5
9
19
9
2
20
92
34
73
53
86
40
5%
3%
3%
10%
3%
4%
8%
4%
2%
7%
4%
10%
5%
5%
6%
3%
abdegh
abdh
bdh
j
o
9%
8%
16%
4%
7%
15%
7%
1%
16%
73%
27%
58%
42%
68%
32%
Fairly dissatisfied
124
5
26
17
3
7
23
7
3
17
90
34
77
47
78
45
5%
2%
8%
8%
2%
3%
10%
3%
3%
6%
4%
10%
5%
5%
6%
4%
adegh
adegh
adegh
ad
j
o
4%
21%
14%
3%
5%
19%
5%
2%
14%
72%
28%
62%
38%
63%
37%
Very dissatisfied
81
3
16
10
4
10
4
5
3
13
42
39
55
26
65
16
3%
1%
5%
5%
3%
5%
2%
3%
3%
4%
2%
12%
4%
3%
5%
1%
a
a
a
a
j
o
3%
19%
13%
5%
12%
5%
7%
4%
16%
51%
49%
68%
32%
80%
20%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD22J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
236
235
228
224
234
228
234
227
237
2485
940
1825
1589
1637
1788
Effective Weighted Sample
2318
209
222
218
209
217
217
215
210
217
1923
428
1269
1089
1122
1231
Total
2494
318
337
211
171
223
235
212
104
285
2155
340
1517
969
1342
1153
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
TOTAL DISSATISFIED
205
8
42
27
8
17
27
12
6
30
131
74
132
73
143
61
8%
3%
12%
13%
5%
8%
12%
6%
6%
11%
6%
22%
9%
8%
11%
5%
adgh
adgh
a
adgh
ad
j
o
4%
20%
13%
4%
8%
13%
6%
3%
15%
64%
36%
64%
36%
70%
30%
Don't know
15
-
-
1
4
-
1
3
-
3
12
3
4
11
9
6
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD23K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
Base for %
1824
868
956
327
421
739
336
154
150
264
506
524
518
395
386
1531
159
83
52
48%
52%
18%
23%
41%
18%
8%
8%
14%
28%
29%
28%
22%
21%
84%
9%
5%
3%
Very satisfied
953
441
513
195
229
374
155
85
84
157
236
251
280
221
201
797
81
45
30
52%
51%
54%
59%
54%
51%
46%
55%
56%
59%
47%
48%
54%
56%
52%
52%
51%
55%
58%
ef
f
j
j
k
46%
54%
20%
24%
39%
16%
9%
9%
16%
25%
26%
29%
23%
21%
84%
8%
5%
3%
Fairly satisfied
659
321
338
108
158
271
122
51
52
81
202
200
181
132
146
555
62
24
18
36%
37%
35%
33%
38%
37%
36%
33%
35%
31%
40%
38%
35%
33%
38%
36%
39%
29%
35%
i
49%
51%
16%
24%
41%
19%
8%
8%
12%
31%
30%
27%
20%
22%
84%
9%
4%
3%
TOTAL SATISFIED
1613
762
851
303
387
645
278
136
137
237
438
451
460
352
347
1353
142
70
48
88%
88%
89%
93%
92%
87%
83%
88%
91%
90%
87%
86%
89%
89%
90%
88%
90%
84%
93%
ef
ef
f
oq
47%
53%
19%
24%
40%
17%
8%
8%
15%
27%
28%
29%
22%
22%
84%
9%
4%
3%
Neither
95
46
48
10
16
36
32
6
4
12
35
35
25
15
21
79
7
7
2
5%
5%
5%
3%
4%
5%
10%
4%
3%
5%
7%
7%
5%
4%
5%
5%
4%
9%
4%
cde
or
49%
51%
11%
17%
38%
34%
6%
4%
13%
37%
37%
26%
16%
22%
84%
7%
8%
2%
Fairly dissatisfied
70
33
37
8
11
34
16
7
8
7
21
26
16
16
11
60
5
3
1
4%
4%
4%
3%
3%
5%
5%
4%
5%
3%
4%
5%
3%
4%
3%
4%
3%
4%
2%
47%
53%
12%
16%
48%
23%
9%
11%
10%
31%
38%
23%
23%
16%
87%
7%
5%
1%
Very dissatisfied
47
27
20
6
6
24
11
6
1
7
12
12
17
11
7
39
5
2
1
3%
3%
2%
2%
1%
3%
3%
4%
1%
3%
2%
2%
3%
3%
2%
3%
3%
3%
2%
58%
42%
12%
13%
52%
23%
12%
2%
15%
25%
25%
36%
24%
15%
82%
10%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD23K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2487
1157
1330
475
540
937
535
286
223
340
535
589
803
520
573
1532
319
291
345
Effective Weighted Sample
1708
800
909
313
362
657
383
198
155
249
404
427
549
368
379
1321
204
184
265
Total
1896
903
993
329
426
755
385
167
157
281
516
540
533
413
408
1593
164
86
53
48%
52%
17%
22%
40%
20%
9%
8%
15%
27%
28%
28%
22%
22%
84%
9%
5%
3%
TOTAL DISSATISFIED
116
60
57
14
17
58
27
12
9
14
33
38
33
28
18
99
10
6
2
6%
7%
6%
4%
4%
8%
8%
8%
6%
5%
6%
7%
6%
7%
5%
6%
6%
7%
4%
cd
cd
51%
49%
12%
15%
50%
23%
11%
8%
12%
28%
33%
28%
24%
15%
85%
9%
5%
2%
Don't know
72
35
37
2
6
16
49
13
7
17
10
16
15
18
22
62
5
4
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD23K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Base for %
1824
274
236
150
121
161
162
156
71
201
1591
233
1287
531
961
863
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
71%
29%
53%
47%
Very satisfied
953
124
122
70
66
86
74
80
44
131
857
96
684
265
470
483
52%
45%
52%
47%
55%
53%
46%
51%
62%
65%
54%
41%
53%
50%
49%
56%
acf
abcefg
k
n
13%
13%
7%
7%
9%
8%
8%
5%
14%
90%
10%
72%
28%
49%
51%
Fairly satisfied
659
142
80
57
42
50
65
58
23
40
581
78
456
202
343
316
36%
52%
34%
38%
34%
31%
40%
37%
32%
20%
37%
34%
35%
38%
36%
37%
bcdefghi
i
i
i
i
i
i
i
21%
12%
9%
6%
8%
10%
9%
3%
6%
88%
12%
69%
31%
52%
48%
TOTAL SATISFIED
1613
266
202
126
108
136
139
138
66
171
1438
174
1140
467
813
799
88%
97%
86%
84%
89%
85%
86%
88%
94%
85%
90%
75%
89%
88%
85%
93%
bcdefgi
bcefi
k
n
16%
13%
8%
7%
8%
9%
9%
4%
11%
89%
11%
71%
29%
50%
50%
Neither
95
2
21
9
5
10
8
9
2
13
74
21
64
31
60
35
5%
1%
9%
6%
4%
6%
5%
6%
2%
7%
5%
9%
5%
6%
6%
4%
ah
a
a
a
a
a
a
j
o
2%
22%
10%
5%
10%
9%
10%
2%
14%
78%
22%
67%
33%
63%
37%
Fairly dissatisfied
70
6
11
7
4
9
10
6
*
8
52
18
50
19
52
18
4%
2%
5%
5%
3%
5%
6%
4%
1%
4%
3%
8%
4%
4%
5%
2%
h
h
h
h
j
o
9%
16%
10%
5%
12%
14%
8%
1%
11%
75%
25%
72%
28%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD23K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2487
201
164
166
162
172
168
175
156
168
1841
646
1559
921
1175
1312
Effective Weighted Sample
1708
180
155
159
151
160
160
163
145
154
1432
300
1094
638
818
912
Total
1896
275
243
156
126
168
177
164
74
209
1651
245
1314
574
1004
892
15%
13%
8%
7%
9%
9%
9%
4%
11%
87%
13%
69%
30%
53%
47%
Very dissatisfied
47
-
2
7
5
6
4
3
2
9
27
19
33
14
36
10
3%
-%
1%
5%
4%
4%
2%
2%
3%
4%
2%
8%
3%
3%
4%
1%
ab
a
a
a
a
a
a
j
o
-%
4%
16%
10%
14%
9%
7%
5%
19%
58%
42%
70%
30%
78%
22%
TOTAL DISSATISFIED
116
6
13
14
8
15
14
9
3
17
79
37
83
33
88
28
6%
2%
6%
9%
7%
9%
9%
6%
4%
8%
5%
16%
6%
6%
9%
3%
ah
a
ah
a
a
j
o
5%
11%
12%
7%
13%
12%
8%
2%
14%
68%
32%
72%
28%
76%
24%
Don't know
72
1
7
7
5
7
16
8
3
8
59
12
28
42
43
29
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes - PC (including iMacs)
835
456
380
106
95
336
298
48
64
107
253
310
250
158
118
727
53
43
12
31%
35%
28%
29%
20%
37%
32%
15%
25%
30%
43%
43%
35%
27%
18%
32%
23%
33%
17%
b
d
cdf
d
g
g
ghi
lmn
mn
n
pr
r
pr
55%
45%
13%
11%
40%
36%
6%
8%
13%
30%
37%
30%
19%
14%
87%
6%
5%
1%
Yes - laptop (including MacBooks)
1711
820
891
260
313
675
463
118
135
233
503
553
483
361
314
1449
141
80
42
64%
63%
65%
71%
67%
74%
50%
37%
52%
65%
86%
78%
67%
62%
48%
65%
60%
61%
56%
f
f
df
g
gh
ghi
lmn
n
n
r
48%
52%
15%
18%
39%
27%
7%
8%
14%
29%
32%
28%
21%
18%
85%
8%
5%
2%
Yes - netbook
195
98
98
40
23
92
40
13
18
25
60
78
52
37
28
164
20
9
3
7%
7%
7%
11%
5%
10%
4%
4%
7%
7%
10%
11%
7%
6%
4%
7%
8%
7%
4%
df
df
g
lmn
n
r
r
r
50%
50%
20%
12%
47%
20%
7%
9%
13%
31%
40%
27%
19%
14%
84%
10%
5%
1%
Yes - tablet computer - e.g. iPad
1583
736
847
231
312
645
396
111
137
225
455
479
456
365
282
1321
130
89
44
59%
57%
62%
63%
67%
70%
43%
35%
52%
63%
78%
67%
63%
63%
43%
59%
56%
67%
60%
a
f
f
cf
g
gh
ghi
n
n
n
opr
46%
54%
15%
20%
41%
25%
7%
9%
14%
29%
30%
29%
23%
18%
83%
8%
6%
3%
TOTAL YES
2245
1097
1148
328
415
836
666
185
198
323
577
671
627
492
454
1890
184
112
59
84%
84%
84%
90%
89%
91%
72%
58%
76%
90%
99%
94%
87%
85%
69%
85%
79%
85%
80%
f
f
f
g
gh
ghi
lmn
n
n
pr
49%
51%
15%
18%
37%
30%
8%
9%
14%
26%
30%
28%
22%
20%
84%
8%
5%
3%
PC ONLY
111
75
36
8
9
24
70
15
15
27
7
30
37
19
25
95
7
6
2
4%
6%
3%
2%
2%
3%
8%
5%
6%
7%
1%
4%
5%
3%
4%
4%
3%
5%
3%
b
cde
j
j
j
68%
32%
7%
8%
21%
64%
13%
14%
24%
6%
27%
34%
17%
22%
86%
6%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
LAPTOP ONLY
422
213
209
73
86
125
138
49
36
60
85
110
97
86
128
362
38
11
11
16%
16%
15%
20%
18%
14%
15%
15%
14%
17%
15%
16%
14%
15%
19%
16%
16%
9%
15%
ef
e
lm
q
q
q
51%
49%
17%
20%
30%
33%
12%
9%
14%
20%
26%
23%
20%
30%
86%
9%
3%
3%
TABLET ONLY
251
109
142
43
68
82
58
43
31
38
25
38
56
70
86
194
30
14
13
9%
8%
10%
12%
15%
9%
6%
13%
12%
11%
4%
5%
8%
12%
13%
9%
13%
11%
17%
f
ef
f
j
j
j
kl
kl
o
oq
43%
57%
17%
27%
33%
23%
17%
13%
15%
10%
15%
22%
28%
34%
78%
12%
6%
5%
No
428
202
226
36
54
79
259
132
62
36
6
41
92
88
206
345
49
20
14
16%
16%
16%
10%
11%
9%
28%
42%
24%
10%
1%
6%
13%
15%
31%
15%
21%
15%
20%
cde
hij
ij
j
k
k
klm
o
o
47%
53%
9%
13%
18%
60%
31%
15%
8%
1%
9%
22%
21%
48%
81%
11%
5%
3%
Don't know
2
1
1
-
-
*
2
-
-
-
-
-
1
-
1
1
-
*
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
-%
*%
*%
-%
*%
*%
64%
36%
-%
-%
9%
91%
-%
-%
-%
-%
-%
64%
-%
36%
80%
-%
11%
9%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Yes - PC (including iMacs)
835
95
150
89
56
72
88
60
33
83
705
130
524
308
509
326
31%
28%
42%
39%
30%
31%
36%
27%
29%
28%
30%
36%
34%
28%
35%
27%
adeghi
adghi
gi
j
m
o
11%
18%
11%
7%
9%
11%
7%
4%
10%
84%
16%
63%
37%
61%
39%
Yes - laptop (including MacBooks)
1711
268
244
155
115
131
175
135
54
172
1481
230
1129
577
939
772
64%
79%
68%
68%
61%
55%
72%
60%
48%
57%
64%
64%
73%
52%
65%
63%
bcdeghi
ehi
ehi
h
deghi
h
m
16%
14%
9%
7%
8%
10%
8%
3%
10%
87%
13%
66%
34%
55%
45%
Yes - netbook
195
20
17
19
16
26
18
19
11
16
162
34
134
58
120
75
7%
6%
5%
8%
9%
11%
7%
9%
10%
5%
7%
9%
9%
5%
8%
6%
abi
b
m
o
10%
9%
10%
8%
13%
9%
10%
6%
8%
83%
17%
69%
30%
62%
38%
Yes - tablet computer - e.g. iPad
1583
174
238
149
111
115
164
131
63
176
1354
229
1073
505
913
671
59%
51%
66%
66%
59%
48%
67%
58%
56%
58%
58%
64%
69%
45%
63%
54%
aeh
aeh
e
aegh
e
e
j
m
o
11%
15%
9%
7%
7%
10%
8%
4%
11%
86%
14%
68%
32%
58%
42%
TOTAL YES
2245
301
328
203
154
170
218
185
86
245
1931
314
1430
807
1263
982
84%
89%
91%
89%
81%
72%
89%
82%
76%
81%
83%
87%
92%
72%
88%
80%
deghi
deghi
deghi
e
deghi
e
e
j
m
o
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
PC ONLY
111
9
21
7
6
11
9
12
5
15
97
14
43
67
71
40
4%
3%
6%
3%
3%
5%
4%
5%
4%
5%
4%
4%
3%
6%
5%
3%
l
o
8%
19%
7%
5%
10%
9%
11%
5%
14%
88%
12%
39%
61%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
LAPTOP ONLY
422
101
45
32
26
33
31
32
13
48
371
51
247
174
204
218
16%
30%
13%
14%
14%
14%
13%
14%
12%
16%
16%
14%
16%
16%
14%
18%
bcdefghi
n
24%
11%
8%
6%
8%
7%
8%
3%
11%
88%
12%
59%
41%
48%
52%
TABLET ONLY
251
14
24
24
22
19
16
28
17
31
215
36
156
94
142
109
9%
4%
7%
10%
12%
8%
6%
12%
15%
10%
9%
10%
10%
8%
10%
9%
a
af
abf
abef
a
6%
9%
9%
9%
8%
6%
11%
7%
12%
86%
14%
62%
37%
56%
44%
No
428
38
31
24
35
66
27
41
27
57
384
44
121
305
179
249
16%
11%
9%
11%
19%
28%
11%
18%
24%
19%
17%
12%
8%
27%
12%
20%
abcf
abcdfgi
abcf
abcf
abcf
k
l
n
9%
7%
6%
8%
15%
6%
9%
6%
13%
90%
10%
28%
71%
42%
58%
Don't know
2
-
-
-
-
1
-
-
*
-
1
1
*
2
1
1
*%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
55%
-%
-%
25%
-%
45%
55%
9%
91%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2085
944
1141
318
399
800
568
188
193
280
485
532
678
461
412
1270
264
294
257
Effective Weighted Sample
1442
661
782
212
268
563
406
133
136
205
365
388
466
325
275
1101
164
189
205
Total
1583
736
847
231
312
645
396
111
137
225
455
479
456
365
282
1321
130
89
44
46%
54%
15%
20%
41%
25%
7%
9%
14%
29%
30%
29%
23%
18%
83%
8%
6%
3%
One
(1.0)
893
423
470
124
181
306
282
73
83
128
223
258
265
192
177
726
88
55
24
56%
58%
55%
54%
58%
47%
71%
66%
61%
57%
49%
54%
58%
53%
63%
55%
68%
62%
55%
e
cde
j
j
km
or
47%
53%
14%
20%
34%
32%
8%
9%
14%
25%
29%
30%
21%
20%
81%
10%
6%
3%
Two
(2.0)
447
201
246
57
87
215
89
27
36
73
144
132
134
114
67
389
24
21
13
28%
27%
29%
24%
28%
33%
22%
24%
27%
33%
32%
28%
29%
31%
24%
29%
19%
24%
30%
cf
n
p
p
45%
55%
13%
19%
48%
20%
6%
8%
16%
32%
30%
30%
25%
15%
87%
5%
5%
3%
Three
(3.0)
162
75
87
34
31
81
16
10
14
17
56
64
36
34
28
136
11
9
5
10%
10%
10%
15%
10%
12%
4%
9%
10%
8%
12%
13%
8%
9%
10%
10%
9%
10%
11%
f
f
f
l
46%
54%
21%
19%
50%
10%
6%
9%
11%
35%
40%
22%
21%
17%
84%
7%
6%
3%
Four
(4.0)
49
25
24
12
6
26
6
2
1
4
18
17
11
17
5
40
6
3
1
3%
3%
3%
5%
2%
4%
1%
2%
1%
2%
4%
4%
2%
5%
2%
3%
4%
3%
3%
df
f
n
52%
48%
24%
12%
53%
11%
4%
2%
7%
36%
34%
22%
34%
9%
81%
12%
5%
2%
Five or more
(5.0)
30
11
19
4
9
16
2
*
2
3
14
8
9
9
4
28
1
1
1
2%
2%
2%
2%
3%
2%
*%
*%
1%
2%
3%
2%
2%
2%
1%
2%
*%
1%
1%
f
f
g
37%
63%
14%
28%
52%
6%
*%
6%
11%
47%
25%
31%
30%
14%
93%
2%
3%
2%
Don't know
2
-
2
-
-
1
1
-
-
-
-
1
-
-
1
2
-
-
-
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
100%
-%
-%
55%
45%
-%
-%
-%
-%
45%
-%
-%
55%
100%
-%
-%
-%
Mean number
1.7
1.6
1.7
1.8
1.6
1.8
1.4
1.5
1.6
1.6
1.8
1.7
1.6
1.7
1.5
1.7
1.5
1.6
1.7
f
f
df
ghi
n
n
p
Standard deviation
.92
.91
.93
1.00
.93
.97
.67
.73
.82
.82
1.01
.94
.89
.98
.85
.93
.87
.87
.89
Standard error
.02
.03
.03
.06
.05
.03
.03
.05
.06
.05
.05
.04
.03
.05
.04
.03
.05
.05
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2085
126
163
156
142
116
157
135
132
143
1501
584
1283
796
1063
1022
Effective Weighted Sample
1442
112
154
149
133
108
149
127
123
132
1181
283
902
557
750
716
Total
1583
174
238
149
111
115
164
131
63
176
1354
229
1073
505
913
671
11%
15%
9%
7%
7%
10%
8%
4%
11%
86%
14%
68%
32%
58%
42%
One
(1.0)
893
121
128
71
49
54
91
75
29
108
762
131
576
315
497
397
56%
69%
54%
48%
44%
47%
55%
58%
46%
61%
56%
57%
54%
62%
54%
59%
bcdefh
d
cdeh
l
14%
14%
8%
5%
6%
10%
8%
3%
12%
85%
15%
65%
35%
56%
44%
Two
(2.0)
447
36
79
50
35
41
44
34
22
47
385
62
328
119
274
173
28%
21%
33%
34%
32%
36%
27%
26%
35%
27%
28%
27%
31%
24%
30%
26%
a
a
a
a
a
m
8%
18%
11%
8%
9%
10%
8%
5%
11%
86%
14%
73%
27%
61%
39%
Three
(3.0)
162
14
21
18
19
9
18
14
9
15
142
20
111
48
93
69
10%
8%
9%
12%
17%
8%
11%
11%
14%
9%
10%
9%
10%
10%
10%
10%
abei
8%
13%
11%
12%
6%
11%
9%
5%
9%
88%
12%
69%
30%
58%
42%
Four
(4.0)
49
2
4
8
4
7
8
5
3
-
39
10
35
13
30
19
3%
1%
2%
5%
4%
6%
5%
4%
4%
-%
3%
4%
3%
3%
3%
3%
i
i
ai
i
i
i
3%
8%
16%
9%
13%
16%
10%
6%
-%
80%
20%
71%
27%
60%
40%
Five or more
(5.0)
30
2
5
2
4
4
3
3
*
4
25
5
23
7
19
12
2%
1%
2%
1%
3%
4%
2%
2%
1%
3%
2%
2%
2%
1%
2%
2%
7%
18%
7%
12%
13%
11%
9%
1%
15%
82%
18%
75%
25%
61%
39%
Don't know
2
-
1
-
-
-
-
-
-
1
1
1
-
2
1
1
*%
-%
*%
-%
-%
-%
-%
-%
-%
1%
*%
*%
-%
*%
*%
*%
-%
45%
-%
-%
-%
-%
-%
-%
55%
55%
45%
-%
100%
45%
55%
Mean number
1.7
1.4
1.6
1.8
1.9
1.8
1.7
1.7
1.8
1.5
1.7
1.7
1.7
1.6
1.7
1.6
a
ai
abi
ai
a
a
ai
m
Standard deviation
.92
.78
.88
.94
1.03
1.04
.98
.95
.88
.86
.91
.97
.93
.88
.93
.91
Standard error
.02
.07
.07
.08
.09
.10
.08
.08
.08
.07
.02
.04
.03
.03
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2085
944
1141
318
399
800
568
188
193
280
485
532
678
461
412
1270
264
294
257
Effective Weighted Sample
1442
661
782
212
268
563
406
133
136
205
365
388
466
325
275
1101
164
189
205
Total
1583
736
847
231
312
645
396
111
137
225
455
479
456
365
282
1321
130
89
44
46%
54%
15%
20%
41%
25%
7%
9%
14%
29%
30%
29%
23%
18%
83%
8%
6%
3%
Yes
1274
576
698
173
261
519
321
80
107
187
381
392
377
299
205
1063
106
67
38
80%
78%
82%
75%
84%
81%
81%
72%
79%
83%
84%
82%
83%
82%
73%
80%
82%
75%
86%
a
c
g
g
n
n
n
oq
45%
55%
14%
20%
41%
25%
6%
8%
15%
30%
31%
30%
23%
16%
83%
8%
5%
3%
No
308
159
149
58
51
124
75
32
29
38
73
86
79
66
77
257
24
22
6
19%
22%
18%
25%
16%
19%
19%
28%
21%
17%
16%
18%
17%
18%
27%
19%
18%
25%
14%
d
ij
klm
r
r
52%
48%
19%
16%
40%
24%
10%
9%
12%
24%
28%
25%
21%
25%
83%
8%
7%
2%
Don't know
1
1
-
-
-
1
-
-
-
-
1
1
-
-
-
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
-%
-%
-%
*%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
-%
100%
100%
-%
-%
-%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2085
126
163
156
142
116
157
135
132
143
1501
584
1283
796
1063
1022
Effective Weighted Sample
1442
112
154
149
133
108
149
127
123
132
1181
283
902
557
750
716
Total
1583
174
238
149
111
115
164
131
63
176
1354
229
1073
505
913
671
11%
15%
9%
7%
7%
10%
8%
4%
11%
86%
14%
68%
32%
58%
42%
Yes
1274
149
185
118
88
102
125
107
47
140
1090
184
876
396
741
532
80%
86%
78%
80%
79%
89%
76%
82%
75%
80%
80%
80%
82%
78%
81%
79%
h
bdfh
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
69%
31%
58%
42%
No
308
25
53
30
23
13
38
24
16
36
263
45
196
110
170
138
19%
14%
22%
20%
21%
11%
23%
18%
25%
20%
19%
20%
18%
22%
19%
21%
e
e
e
ae
8%
17%
10%
7%
4%
12%
8%
5%
12%
85%
15%
63%
36%
55%
45%
Don't know
1
-
-
-
-
-
1
-
-
-
1
-
1
-
1
-
*%
-%
-%
-%
-%
-%
1%
-%
-%
-%
*%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
100%
-%
-%
-%
100%
-%
100%
-%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1680
730
950
242
331
645
462
136
153
233
401
445
567
370
297
1013
214
229
224
Effective Weighted Sample
1152
511
641
159
220
448
332
98
107
170
302
319
385
259
198
877
137
146
178
Total
1274
576
698
173
261
519
321
80
107
187
381
392
377
299
205
1063
106
67
38
45%
55%
14%
20%
41%
25%
6%
8%
15%
30%
31%
30%
23%
16%
83%
8%
5%
3%
Yes
457
217
239
65
112
188
92
23
36
73
143
138
143
109
66
382
32
26
17
36%
38%
34%
38%
43%
36%
29%
29%
33%
39%
37%
35%
38%
37%
32%
36%
30%
39%
45%
f
f
f
op
48%
52%
14%
25%
41%
20%
5%
8%
16%
31%
30%
31%
24%
14%
84%
7%
6%
4%
No
722
330
392
101
137
299
186
49
58
102
230
231
213
156
121
602
69
32
19
57%
57%
56%
58%
52%
58%
58%
62%
54%
55%
60%
59%
57%
52%
59%
57%
65%
48%
49%
q
qr
46%
54%
14%
19%
41%
26%
7%
8%
14%
32%
32%
30%
22%
17%
83%
10%
4%
3%
Don't know
95
28
67
7
12
33
44
8
14
12
9
23
20
34
18
79
5
9
2
7%
5%
10%
4%
5%
6%
14%
9%
13%
6%
2%
6%
5%
11%
9%
7%
5%
13%
6%
a
cde
j
j
j
kl
opr
30%
70%
7%
13%
34%
46%
8%
15%
12%
9%
25%
21%
35%
19%
83%
6%
9%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
Unweighted total
1680
104
124
125
114
104
120
109
98
115
1211
469
1045
633
859
821
Effective Weighted Sample
1152
94
117
120
107
96
114
103
91
105
943
227
729
442
604
568
Total
1274
149
185
118
88
102
125
107
47
140
1090
184
876
396
741
532
12%
15%
9%
7%
8%
10%
8%
**
11%
86%
14%
69%
31%
58%
42%
Yes
457
85
43
34
33
27
34
31
**
74
397
59
327
129
257
199
36%
57%
23%
29%
38%
27%
27%
29%
**
53%
36%
32%
37%
33%
35%
37%
bcdefg
b
bcdefg
19%
10%
8%
7%
6%
7%
7%
**
16%
87%
13%
72%
28%
56%
44%
No
722
63
131
69
43
62
87
67
**
54
617
105
499
222
418
304
57%
43%
71%
59%
49%
61%
69%
62%
**
39%
57%
57%
57%
56%
56%
57%
adi
ai
ai
adi
ai
9%
18%
10%
6%
9%
12%
9%
**
8%
86%
14%
69%
31%
58%
42%
Don't know
95
-
11
15
12
13
5
10
**
12
75
20
50
44
67
29
7%
-%
6%
12%
13%
12%
4%
9%
**
8%
7%
11%
6%
11%
9%
5%
a
af
af
af
a
a
j
l
o
-%
12%
15%
12%
13%
5%
10%
**
12%
79%
21%
53%
46%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
~n
o
~p
~q
~r
Unweighted total
590
263
327
90
133
231
136
41
47
78
145
150
207
141
92
357
61
82
90
Effective Weighted Sample
402
182
221
59
94
159
93
30
32
61
112
109
139
98
59
307
37
55
76
Total
457
217
239
65
112
188
92
23
36
73
143
138
143
109
66
382
32
26
17
48%
52%
**
25%
41%
20%
**
**
**
31%
30%
31%
24%
**
84%
**
**
**
Yes
156
79
77
**
44
65
24
**
**
**
56
41
56
33
**
135
**
**
**
34%
37%
32%
**
39%
35%
26%
**
**
**
39%
30%
39%
31%
**
35%
**
**
**
f
51%
49%
**
28%
42%
15%
**
**
**
36%
27%
36%
21%
**
87%
**
**
**
No
286
131
155
**
65
116
65
**
**
**
84
95
80
73
**
236
**
**
**
63%
60%
65%
**
58%
62%
70%
**
**
**
59%
69%
56%
67%
**
62%
**
**
**
l
46%
54%
**
23%
41%
23%
**
**
**
29%
33%
28%
26%
**
83%
**
**
**
Don't know
14
7
8
**
3
6
3
**
**
**
3
2
8
3
**
10
**
**
**
3%
3%
3%
**
2%
3%
4%
**
**
**
2%
1%
6%
2%
**
3%
**
**
**
46%
54%
**
18%
44%
24%
**
**
**
22%
11%
56%
18%
**
72%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
590
59
31
36
43
28
33
30
39
58
444
146
388
202
281
309
Effective Weighted Sample
402
54
29
34
40
26
32
28
37
53
336
72
270
137
203
206
Total
457
85
43
34
33
27
34
31
19
74
397
59
327
129
257
199
**
**
**
**
**
**
**
**
**
87%
13%
72%
28%
56%
44%
Yes
156
**
**
**
**
**
**
**
**
**
140
16
125
31
82
74
34%
**
**
**
**
**
**
**
**
**
35%
27%
38%
24%
32%
37%
m
**
**
**
**
**
**
**
**
**
90%
10%
80%
20%
52%
48%
No
286
**
**
**
**
**
**
**
**
**
245
42
192
95
165
121
63%
**
**
**
**
**
**
**
**
**
62%
71%
59%
73%
64%
61%
l
**
**
**
**
**
**
**
**
**
85%
15%
67%
33%
58%
42%
Don't know
14
**
**
**
**
**
**
**
**
**
13
1
10
4
10
4
3%
**
**
**
**
**
**
**
**
**
3%
2%
3%
3%
4%
2%
**
**
**
**
**
**
**
**
**
92%
8%
70%
30%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
192
97
95
29
54
74
35
14
17
38
56
48
71
43
30
126
22
26
18
Effective Weighted Sample
134
67
67
19
39
55
22
11
12
29
43
33
50
29
21
107
12
18
16
Total
156
79
77
23
44
65
24
7
14
35
56
41
56
33
25
135
9
8
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
Every day
67
**
**
**
**
**
**
**
**
**
**
**
**
**
**
57
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
Several times a week
43
**
**
**
**
**
**
**
**
**
**
**
**
**
**
38
**
**
**
27%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
28%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
At least once a week
17
**
**
**
**
**
**
**
**
**
**
**
**
**
**
14
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
At least once a month
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
96%
**
**
**
A few times a year
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
90%
**
**
**
Less than once a year
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
**
**
Never
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
Don't know
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
60%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
o
Unweighted total
192
27
6
7
17
12
8
10
12
27
150
42
140
52
89
103
Effective Weighted Sample
134
24
6
7
15
12
8
9
11
24
116
20
102
33
62
75
Total
156
36
10
6
13
12
8
10
6
34
140
16
125
31
82
74
**
**
**
**
**
**
**
**
**
90%
**
80%
**
**
48%
Every day
67
**
**
**
**
**
**
**
**
**
62
**
52
**
**
35
43%
**
**
**
**
**
**
**
**
**
44%
**
42%
**
**
47%
**
**
**
**
**
**
**
**
**
92%
**
78%
**
**
52%
Several times a week
43
**
**
**
**
**
**
**
**
**
41
**
37
**
**
20
27%
**
**
**
**
**
**
**
**
**
29%
**
30%
**
**
27%
**
**
**
**
**
**
**
**
**
96%
**
87%
**
**
47%
At least once a week
17
**
**
**
**
**
**
**
**
**
15
**
15
**
**
7
11%
**
**
**
**
**
**
**
**
**
11%
**
12%
**
**
9%
**
**
**
**
**
**
**
**
**
91%
**
91%
**
**
40%
At least once a month
11
**
**
**
**
**
**
**
**
**
8
**
9
**
**
7
7%
**
**
**
**
**
**
**
**
**
6%
**
7%
**
**
9%
**
**
**
**
**
**
**
**
**
75%
**
81%
**
**
59%
A few times a year
7
**
**
**
**
**
**
**
**
**
6
**
6
**
**
2
4%
**
**
**
**
**
**
**
**
**
4%
**
5%
**
**
3%
**
**
**
**
**
**
**
**
**
82%
**
84%
**
**
34%
Less than once a year
2
**
**
**
**
**
**
**
**
**
1
**
-
**
**
*
1%
**
**
**
**
**
**
**
**
**
1%
**
-%
**
**
*%
**
**
**
**
**
**
**
**
**
55%
**
-%
**
**
5%
Never
8
**
**
**
**
**
**
**
**
**
6
**
5
**
**
3
5%
**
**
**
**
**
**
**
**
**
4%
**
4%
**
**
4%
**
**
**
**
**
**
**
**
**
70%
**
57%
**
**
39%
Don't know
1
**
**
**
**
**
**
**
**
**
1
**
1
**
**
1
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
**
1%
**
**
**
**
**
**
**
**
**
100%
**
100%
**
**
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1652
846
806
201
205
372
874
371
208
171
130
265
444
330
610
969
238
195
250
Effective Weighted Sample
1065
537
528
132
132
244
566
244
132
120
96
190
290
209
385
817
147
116
176
Total
1092
564
527
133
157
271
531
206
124
133
128
232
264
216
379
915
103
43
30
52%
48%
12%
14%
25%
49%
19%
11%
12%
12%
21%
24%
20%
35%
84%
9%
4%
3%
Certain to
23
8
14
5
5
10
3
3
*
5
3
10
3
5
4
20
2
*
*
2%
1%
3%
4%
3%
4%
1%
2%
*%
4%
2%
4%
1%
2%
1%
2%
2%
1%
1%
f
f
f
h
ln
37%
63%
22%
20%
43%
14%
15%
*%
23%
11%
45%
13%
23%
19%
88%
10%
2%
1%
Very likely
54
32
21
9
12
20
12
6
4
6
14
11
22
8
12
46
5
2
1
5%
6%
4%
7%
7%
7%
2%
3%
3%
4%
11%
5%
8%
4%
3%
5%
5%
5%
2%
f
f
f
gh
n
60%
40%
18%
22%
38%
23%
11%
8%
10%
25%
21%
41%
16%
22%
85%
10%
4%
1%
Likely
123
63
60
24
28
41
30
20
17
16
26
25
32
28
37
107
10
4
3
11%
11%
11%
18%
18%
15%
6%
10%
13%
12%
21%
11%
12%
13%
10%
12%
10%
9%
10%
f
f
f
g
51%
49%
20%
23%
34%
24%
16%
14%
13%
21%
21%
26%
23%
30%
86%
8%
3%
2%
TOTAL LIKELY
200
104
96
39
44
72
45
29
21
26
43
47
56
42
54
172
18
6
4
18%
18%
18%
29%
28%
26%
9%
14%
17%
20%
33%
20%
21%
19%
14%
19%
17%
14%
13%
f
f
f
ghi
n
r
52%
48%
19%
22%
36%
23%
14%
11%
13%
21%
24%
28%
21%
27%
86%
9%
3%
2%
Unlikely
190
93
97
27
28
51
84
27
22
24
32
54
47
43
46
153
25
6
6
17%
17%
18%
20%
18%
19%
16%
13%
18%
18%
25%
23%
18%
20%
12%
17%
24%
13%
21%
g
n
n
n
oq
49%
51%
14%
15%
27%
44%
14%
12%
13%
17%
28%
25%
23%
24%
81%
13%
3%
3%
Very unlikely
215
115
101
25
29
41
120
47
19
32
19
37
53
36
89
178
22
12
3
20%
20%
19%
19%
18%
15%
23%
23%
15%
24%
15%
16%
20%
17%
23%
19%
21%
27%
11%
e
k
r
r
r
53%
47%
12%
13%
19%
56%
22%
9%
15%
9%
17%
25%
17%
41%
83%
10%
5%
2%
Certain not to
269
127
142
12
12
41
205
68
41
31
12
51
49
59
111
231
20
14
6
25%
23%
27%
9%
8%
15%
39%
33%
33%
23%
9%
22%
18%
27%
29%
25%
19%
31%
19%
d
cde
j
j
j
l
l
pr
47%
53%
4%
4%
15%
76%
25%
15%
11%
4%
19%
18%
22%
41%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1652
846
806
201
205
372
874
371
208
171
130
265
444
330
610
969
238
195
250
Effective Weighted Sample
1065
537
528
132
132
244
566
244
132
120
96
190
290
209
385
817
147
116
176
Total
1092
564
527
133
157
271
531
206
124
133
128
232
264
216
379
915
103
43
30
52%
48%
12%
14%
25%
49%
19%
11%
12%
12%
21%
24%
20%
35%
84%
9%
4%
3%
TOTAL UNLIKELY
675
335
340
64
69
133
409
143
82
87
63
142
149
138
246
562
66
31
15
62%
59%
64%
48%
44%
49%
77%
69%
66%
65%
49%
61%
56%
64%
65%
61%
64%
71%
51%
cde
j
j
j
l
r
r
or
50%
50%
9%
10%
20%
61%
21%
12%
13%
9%
21%
22%
20%
36%
83%
10%
5%
2%
Don't know
217
126
91
31
44
66
77
34
21
20
23
43
59
36
79
181
19
6
11
20%
22%
17%
23%
28%
24%
14%
17%
17%
15%
18%
19%
22%
17%
21%
20%
19%
14%
36%
b
f
f
f
opq
58%
42%
14%
20%
30%
35%
16%
10%
9%
10%
20%
27%
17%
36%
83%
9%
3%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
~f
g
h
i
j
k
l
m
n
o
Unweighted total
1652
123
88
91
108
135
80
117
119
108
1210
442
578
1067
729
923
Effective Weighted Sample
1065
109
84
88
100
125
77
105
109
99
905
174
391
699
469
606
Total
1092
165
121
78
78
123
81
95
51
126
961
130
479
608
531
561
15%
**
**
7%
11%
**
9%
5%
12%
88%
12%
44%
56%
49%
51%
Certain to
23
2
**
**
1
6
**
1
1
3
21
2
13
10
14
9
2%
1%
**
**
1%
5%
**
1%
2%
2%
2%
1%
3%
2%
3%
2%
8%
**
**
5%
26%
**
4%
4%
13%
93%
7%
57%
43%
59%
41%
Very likely
54
14
**
**
5
10
**
1
4
6
51
2
36
17
23
31
5%
8%
**
**
7%
9%
**
1%
7%
4%
5%
2%
8%
3%
4%
6%
g
g
g
g
k
m
26%
**
**
10%
19%
**
1%
7%
11%
95%
5%
68%
32%
42%
58%
Likely
123
29
**
**
10
15
**
12
3
10
108
15
74
49
56
67
11%
18%
**
**
12%
12%
**
12%
6%
8%
11%
12%
15%
8%
11%
12%
hi
m
24%
**
**
8%
12%
**
9%
2%
8%
88%
12%
60%
40%
46%
54%
TOTAL LIKELY
200
45
**
**
16
31
**
13
7
18
181
19
123
77
92
107
18%
27%
**
**
21%
25%
**
14%
15%
14%
19%
15%
26%
13%
17%
19%
ghi
ghi
m
23%
**
**
8%
16%
**
7%
4%
9%
90%
10%
62%
38%
46%
54%
Unlikely
190
37
**
**
11
14
**
10
5
21
172
18
101
89
96
94
17%
22%
**
**
14%
11%
**
11%
11%
17%
18%
14%
21%
15%
18%
17%
egh
m
19%
**
**
6%
7%
**
5%
3%
11%
91%
9%
53%
47%
51%
49%
Very unlikely
215
26
**
**
13
22
**
20
6
22
185
30
82
133
101
114
20%
16%
**
**
17%
18%
**
21%
11%
17%
19%
23%
17%
22%
19%
20%
12%
**
**
6%
10%
**
9%
3%
10%
86%
14%
38%
62%
47%
53%
Certain not to
269
10
**
**
19
29
**
34
22
38
227
43
60
208
136
134
25%
6%
**
**
25%
24%
**
36%
45%
30%
24%
33%
12%
34%
26%
24%
a
a
ae
adei
a
j
l
4%
**
**
7%
11%
**
13%
8%
14%
84%
16%
22%
77%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
~f
g
h
i
j
k
l
m
n
o
Unweighted total
1652
123
88
91
108
135
80
117
119
108
1210
442
578
1067
729
923
Effective Weighted Sample
1065
109
84
88
100
125
77
105
109
99
905
174
391
699
469
606
Total
1092
165
121
78
78
123
81
95
51
126
961
130
479
608
531
561
15%
**
**
7%
11%
**
9%
5%
12%
88%
12%
44%
56%
49%
51%
TOTAL UNLIKELY
675
73
**
**
43
66
**
64
34
81
584
91
242
429
333
342
62%
44%
**
**
56%
54%
**
68%
67%
65%
61%
70%
51%
71%
63%
61%
ae
ae
a
j
l
11%
**
**
6%
10%
**
9%
5%
12%
87%
13%
36%
64%
49%
51%
Don't know
217
46
**
**
18
26
**
17
9
26
197
20
113
102
105
112
20%
28%
**
**
23%
21%
**
18%
19%
21%
20%
15%
24%
17%
20%
20%
m
21%
**
**
8%
12%
**
8%
4%
12%
91%
9%
52%
47%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes - have access and use at home
2236
1088
1148
335
429
837
636
193
204
327
570
653
632
481
468
1880
190
107
59
84%
84%
84%
92%
91%
91%
69%
61%
78%
91%
98%
92%
88%
83%
71%
84%
81%
81%
80%
f
f
f
g
gh
ghi
lmn
mn
n
r
49%
51%
15%
19%
37%
28%
9%
9%
15%
26%
29%
28%
22%
21%
84%
8%
5%
3%
Yes - have access but don't use at
home
70
37
33
2
9
18
40
14
12
9
7
19
14
18
19
57
7
4
2
3%
3%
2%
1%
2%
2%
4%
4%
5%
2%
1%
3%
2%
3%
3%
3%
3%
3%
3%
cde
j
j
53%
47%
3%
13%
26%
57%
20%
17%
13%
11%
27%
20%
26%
27%
81%
10%
6%
3%
No do not have access at home
349
163
186
25
25
56
243
106
43
21
3
37
70
77
164
282
35
20
12
13%
13%
14%
7%
5%
6%
26%
33%
17%
6%
1%
5%
10%
13%
25%
13%
15%
15%
16%
cde
hij
ij
j
k
kl
klm
47%
53%
7%
7%
16%
70%
30%
12%
6%
1%
11%
20%
22%
47%
81%
10%
6%
3%
Don't know
21
13
8
3
6
4
8
4
1
1
2
3
4
3
10
17
1
1
1
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
*%
*%
1%
1%
2%
1%
1%
1%
1%
62%
38%
13%
28%
20%
40%
18%
7%
4%
10%
15%
21%
17%
48%
83%
7%
7%
4%
INTERNET ACCESS AT HOME
YES
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
86%
86%
86%
92%
93%
93%
73%
65%
83%
94%
99%
94%
90%
86%
74%
87%
84%
84%
83%
f
f
f
g
gh
ghi
lmn
n
n
r
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
NO
349
163
186
25
25
56
243
106
43
21
3
37
70
77
164
282
35
20
12
13%
13%
14%
7%
5%
6%
26%
33%
17%
6%
1%
5%
10%
13%
25%
13%
15%
15%
16%
cde
hij
ij
j
k
kl
klm
47%
53%
7%
7%
16%
70%
30%
12%
6%
1%
11%
20%
22%
47%
81%
10%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Yes - have access and use at home
2236
297
316
196
153
181
217
185
85
250
1929
307
1431
797
1228
1008
84%
88%
88%
86%
81%
76%
89%
82%
75%
83%
83%
85%
92%
72%
85%
82%
eh
deh
eh
degh
h
m
o
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Yes - have access but don't use at home
70
10
11
8
5
3
5
5
3
7
63
7
34
36
42
28
3%
3%
3%
3%
3%
1%
2%
2%
3%
2%
3%
2%
2%
3%
3%
2%
14%
16%
11%
7%
4%
7%
8%
4%
10%
90%
10%
48%
51%
60%
40%
No do not have access at home
349
29
28
19
30
50
22
35
25
43
308
41
76
270
163
185
13%
9%
8%
9%
16%
21%
9%
16%
22%
14%
13%
11%
5%
24%
11%
15%
abcf
abcf
abcf
abcfi
bc
l
n
8%
8%
6%
8%
14%
6%
10%
7%
12%
88%
12%
22%
78%
47%
53%
Don't know
21
3
3
4
1
3
-
*
1
1
16
5
11
10
11
10
1%
1%
1%
2%
1%
1%
-%
*%
1%
*%
1%
1%
1%
1%
1%
1%
f
14%
15%
20%
5%
16%
-%
2%
5%
6%
77%
23%
53%
47%
52%
48%
INTERNET ACCESS AT HOME
YES
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
86%
91%
91%
90%
84%
77%
91%
84%
77%
85%
86%
87%
94%
75%
88%
84%
degh
deghi
eh
degh
eh
m
o
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
NO
349
29
28
19
30
50
22
35
25
43
308
41
76
270
163
185
13%
9%
8%
9%
16%
21%
9%
16%
22%
14%
13%
11%
5%
24%
11%
15%
abcf
abcf
abcf
abcfi
bc
l
n
8%
8%
6%
8%
14%
6%
10%
7%
12%
88%
12%
22%
78%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Your workplace
954
491
462
134
245
452
123
26
68
141
371
331
313
211
99
795
92
43
24
36%
38%
34%
37%
52%
49%
13%
8%
26%
39%
64%
46%
43%
36%
15%
36%
39%
32%
32%
b
f
cf
cf
g
gh
ghi
mn
mn
n
r
52%
48%
14%
26%
47%
13%
3%
7%
15%
39%
35%
33%
22%
10%
83%
10%
4%
2%
In someone else's home
936
424
512
206
235
332
164
87
82
138
247
263
269
202
202
770
89
47
29
35%
33%
37%
57%
50%
36%
18%
27%
32%
38%
42%
37%
37%
35%
31%
34%
38%
36%
40%
a
ef
ef
f
g
gh
n
n
o
45%
55%
22%
25%
35%
17%
9%
9%
15%
26%
28%
29%
22%
22%
82%
10%
5%
3%
Internet cafï¿½
211
107
104
43
60
81
27
17
18
36
59
58
78
46
28
187
9
10
5
8%
8%
8%
12%
13%
9%
3%
6%
7%
10%
10%
8%
11%
8%
4%
8%
4%
8%
6%
f
ef
f
g
g
n
n
n
p
p
51%
49%
21%
28%
38%
13%
8%
8%
17%
28%
28%
37%
22%
14%
89%
4%
5%
2%
Library
175
93
81
54
37
50
34
22
16
29
40
55
57
25
38
153
10
7
5
7%
7%
6%
15%
8%
5%
4%
7%
6%
8%
7%
8%
8%
4%
6%
7%
4%
5%
7%
def
f
m
m
53%
47%
31%
21%
28%
20%
13%
9%
17%
23%
31%
33%
14%
22%
87%
6%
4%
3%
School/ college
168
84
84
94
28
39
6
9
8
26
42
57
65
22
23
148
9
4
6
6%
6%
6%
26%
6%
4%
1%
3%
3%
7%
7%
8%
9%
4%
3%
7%
4%
3%
8%
def
f
f
gh
gh
mn
mn
q
pq
50%
50%
56%
16%
24%
4%
5%
5%
16%
25%
34%
39%
13%
14%
88%
5%
3%
4%
University
96
45
50
54
17
21
4
15
5
11
26
25
54
11
6
87
6
*
2
4%
3%
4%
15%
4%
2%
*%
5%
2%
3%
4%
4%
7%
2%
1%
4%
3%
*%
3%
def
f
f
n
kmn
q
q
q
47%
53%
57%
18%
22%
4%
16%
5%
12%
27%
27%
56%
11%
6%
91%
6%
*%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
UK culture centre/ Learn Direct/
other online learning centres
60
30
30
17
16
21
7
7
6
14
13
16
23
7
14
57
1
1
1
2%
2%
2%
5%
3%
2%
1%
2%
2%
4%
2%
2%
3%
1%
2%
3%
*%
1%
1%
ef
f
f
m
p
50%
50%
28%
26%
34%
12%
11%
10%
24%
21%
27%
38%
12%
23%
95%
1%
2%
2%
Other
103
48
55
13
14
36
41
6
16
17
17
30
30
20
23
95
3
4
1
4%
4%
4%
4%
3%
4%
4%
2%
6%
5%
3%
4%
4%
4%
3%
4%
1%
3%
1%
gj
g
pr
47%
53%
13%
13%
35%
39%
6%
16%
16%
16%
29%
29%
20%
22%
93%
3%
4%
1%
No, do not
1048
519
528
58
93
273
624
187
119
130
111
203
221
252
369
876
89
54
29
39%
40%
38%
16%
20%
30%
67%
59%
46%
36%
19%
29%
31%
43%
56%
39%
38%
41%
39%
cd
cde
hij
ij
j
kl
klm
50%
50%
6%
9%
26%
60%
18%
11%
12%
11%
19%
21%
24%
35%
84%
9%
5%
3%
EVER USE INTERNET AT HOME
OR ELSEWHERE
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
87%
87%
87%
97%
97%
95%
71%
68%
84%
94%
99%
94%
91%
86%
77%
87%
87%
86%
83%
ef
ef
f
g
gh
ghi
lmn
mn
n
r
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Your workplace
954
182
115
78
58
76
97
62
34
93
835
118
909
44
524
429
36%
54%
32%
34%
30%
32%
40%
27%
30%
31%
36%
33%
59%
4%
36%
35%
bcdefghi
dghi
m
19%
12%
8%
6%
8%
10%
7%
4%
10%
88%
12%
95%
5%
55%
45%
In someone else's home
936
128
121
96
62
91
83
62
40
86
807
129
634
297
498
438
35%
38%
34%
42%
33%
39%
34%
27%
35%
29%
35%
36%
41%
27%
35%
36%
gi
dgi
gi
m
14%
13%
10%
7%
10%
9%
7%
4%
9%
86%
14%
68%
32%
53%
47%
Internet cafï¿½
211
82
29
24
3
6
21
8
3
12
183
28
169
42
92
119
8%
24%
8%
10%
1%
3%
8%
3%
2%
4%
8%
8%
11%
4%
6%
10%
bcdefghi
degh
deghi
degh
m
n
39%
14%
11%
1%
3%
10%
4%
1%
6%
87%
13%
80%
20%
43%
57%
Library
175
59
18
16
8
13
17
10
2
9
163
12
98
76
55
120
7%
17%
5%
7%
4%
5%
7%
5%
2%
3%
7%
3%
6%
7%
4%
10%
bcdefghi
hi
hi
k
n
34%
10%
9%
5%
7%
10%
6%
1%
5%
93%
7%
56%
44%
32%
68%
School/ college
168
63
13
11
5
14
15
7
3
16
157
11
80
87
59
109
6%
19%
4%
5%
3%
6%
6%
3%
2%
5%
7%
3%
5%
8%
4%
9%
bcdefghi
h
h
k
l
n
37%
8%
7%
3%
8%
9%
4%
2%
10%
93%
7%
48%
52%
35%
65%
University
96
37
11
2
3
2
9
8
4
10
92
3
47
48
18
77
4%
11%
3%
1%
2%
1%
4%
4%
3%
3%
4%
1%
3%
4%
1%
6%
bcdefghi
ce
c
c
k
n
39%
12%
2%
4%
2%
10%
8%
4%
10%
96%
4%
50%
50%
19%
81%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
UK culture centre/ Learn Direct/ other
online learning centres
60
31
6
2
-
1
8
1
2
5
60
*
45
16
9
51
2%
9%
2%
1%
-%
*%
3%
1%
2%
2%
3%
*%
3%
1%
1%
4%
bcdefghi
d
deg
d
d
k
m
n
51%
10%
4%
-%
1%
14%
2%
4%
9%
100%
*%
74%
26%
15%
85%
Other
103
1
11
5
22
6
12
26
7
5
87
16
51
52
66
37
4%
*%
3%
2%
12%
3%
5%
11%
6%
2%
4%
4%
3%
5%
5%
3%
a
abcefhi
a
a
abcefi
aci
o
1%
10%
5%
22%
6%
12%
25%
7%
5%
84%
16%
50%
50%
64%
36%
No, do not
1048
104
151
81
71
94
82
97
49
148
905
143
381
663
557
490
39%
31%
42%
36%
38%
40%
33%
43%
43%
49%
39%
40%
25%
59%
39%
40%
a
a
af
af
acdef
l
10%
14%
8%
7%
9%
8%
9%
5%
14%
86%
14%
36%
63%
53%
47%
EVER USE INTERNET AT HOME OR
ELSEWHERE
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
87%
94%
89%
88%
85%
83%
90%
83%
78%
86%
87%
88%
96%
75%
88%
86%
cdeghi
eh
h
h
egh
h
m
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Every day
1834
871
963
307
397
708
421
152
161
265
492
567
528
383
355
1547
152
89
47
79%
77%
80%
87%
87%
82%
64%
71%
74%
79%
86%
84%
81%
77%
70%
79%
75%
79%
76%
a
f
ef
f
g
ghi
mn
n
n
48%
52%
17%
22%
39%
23%
8%
9%
14%
27%
31%
29%
21%
19%
84%
8%
5%
3%
Several times a week
317
166
151
33
44
111
129
35
30
55
61
66
84
71
95
266
29
13
9
14%
15%
13%
9%
10%
13%
20%
16%
14%
17%
11%
10%
13%
14%
19%
14%
14%
11%
15%
cde
j
j
k
kl
52%
48%
11%
14%
35%
41%
11%
9%
17%
19%
21%
26%
22%
30%
84%
9%
4%
3%
At least once a week
100
55
45
10
8
27
56
15
9
8
20
28
23
18
31
80
12
4
4
4%
5%
4%
3%
2%
3%
9%
7%
4%
2%
3%
4%
4%
4%
6%
4%
6%
4%
6%
cde
ij
l
55%
45%
10%
8%
27%
56%
15%
9%
8%
20%
28%
23%
18%
31%
80%
12%
4%
4%
At least once a month
37
19
18
3
1
8
24
5
10
4
1
4
6
12
15
29
4
3
1
2%
2%
2%
1%
*%
1%
4%
3%
5%
1%
*%
1%
1%
2%
3%
1%
2%
3%
1%
cde
j
ij
kl
kl
51%
49%
8%
3%
22%
66%
15%
28%
12%
3%
11%
15%
33%
40%
79%
10%
9%
2%
A few times a year
14
6
7
-
3
5
6
1
2
*
*
1
7
3
2
9
2
2
*
1%
1%
1%
-%
1%
1%
1%
*%
1%
*%
*%
*%
1%
1%
*%
*%
1%
2%
*%
o
46%
54%
-%
21%
35%
44%
6%
14%
*%
2%
11%
48%
24%
17%
67%
18%
13%
2%
Less than once a year
2
1
1
-
-
1
1
1
-
-
-
*
-
1
1
2
*
-
*
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
-%
*%
-%
*%
*%
*%
*%
-%
*%
46%
54%
-%
-%
46%
54%
36%
-%
-%
-%
17%
-%
46%
36%
83%
7%
-%
10%
Never
19
9
10
1
*
5
13
5
4
3
1
1
6
6
6
15
2
1
*
1%
1%
1%
*%
*%
1%
2%
3%
2%
1%
*%
*%
1%
1%
1%
1%
1%
1%
1%
cde
j
j
k
k
49%
51%
6%
2%
26%
66%
28%
22%
13%
6%
5%
31%
32%
32%
80%
13%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
TOTAL AT LEAST ONCE A WEEK
2251
1093
1159
350
449
846
606
202
200
328
572
661
634
473
481
1892
193
106
60
97%
96%
97%
99%
99%
98%
92%
94%
92%
98%
100%
98%
97%
95%
95%
97%
96%
94%
97%
f
f
f
gh
ghi
mn
q
49%
51%
16%
20%
38%
27%
9%
9%
15%
25%
29%
28%
21%
21%
84%
9%
5%
3%
TOTAL EVER
2304
1119
1185
353
453
860
638
209
212
333
574
667
647
489
499
1932
199
111
61
99%
99%
99%
100%
100%
99%
97%
97%
97%
99%
100%
99%
99%
98%
98%
99%
99%
98%
99%
f
f
f
gh
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Don't know
8
6
2
*
2
-
6
1
2
-
*
3
*
3
2
7
*
1
*
*%
1%
*%
*%
*%
-%
1%
*%
1%
-%
*%
1%
*%
1%
*%
*%
*%
1%
*%
e
73%
27%
4%
22%
-%
74%
6%
22%
-%
5%
41%
5%
33%
21%
87%
1%
9%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Every day
1834
218
270
175
123
152
191
157
74
187
1562
272
1237
590
1010
823
79%
68%
84%
87%
76%
77%
86%
83%
83%
72%
78%
86%
83%
70%
79%
78%
adi
adei
a
adei
ai
ai
j
m
12%
15%
10%
7%
8%
10%
9%
4%
10%
85%
15%
67%
32%
55%
45%
Several times a week
317
70
30
15
24
28
18
19
8
54
289
28
170
147
168
150
14%
22%
9%
8%
15%
14%
8%
10%
9%
21%
14%
9%
11%
18%
13%
14%
bcfgh
cf
c
bcfgh
k
l
22%
10%
5%
8%
9%
6%
6%
3%
17%
91%
9%
54%
46%
53%
47%
At least once a week
100
19
12
6
7
10
7
3
4
13
89
11
51
49
61
39
4%
6%
4%
3%
4%
5%
3%
2%
5%
5%
4%
3%
3%
6%
5%
4%
g
l
19%
12%
6%
7%
10%
7%
3%
4%
13%
89%
11%
51%
49%
61%
39%
At least once a month
37
5
5
3
3
3
2
2
2
3
34
2
12
25
15
22
2%
2%
2%
1%
2%
1%
1%
1%
2%
1%
2%
1%
1%
3%
1%
2%
l
14%
14%
8%
9%
7%
6%
7%
4%
9%
93%
7%
32%
68%
41%
59%
A few times a year
14
3
-
1
1
3
-
-
-
2
13
1
7
7
9
4
1%
1%
-%
*%
*%
1%
-%
-%
-%
1%
1%
*%
*%
1%
1%
*%
23%
-%
6%
6%
19%
-%
-%
-%
13%
92%
8%
52%
48%
68%
32%
Less than once a year
2
-
-
-
-
-
1
1
-
-
2
*
1
1
*
2
*%
-%
-%
-%
-%
-%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
36%
46%
-%
-%
93%
7%
46%
54%
17%
83%
Never
19
1
1
1
2
1
2
5
1
1
17
2
7
12
6
13
1%
*%
*%
*%
1%
1%
1%
2%
1%
1%
1%
1%
*%
1%
*%
1%
a
l
4%
5%
4%
11%
7%
12%
24%
4%
8%
90%
10%
34%
63%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
TOTAL AT LEAST ONCE A WEEK
2251
306
313
196
154
190
216
179
87
253
1940
311
1459
786
1239
1012
97%
96%
97%
98%
96%
97%
98%
95%
97%
98%
96%
98%
98%
94%
97%
96%
m
14%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
55%
45%
TOTAL EVER
2304
314
318
199
159
195
219
182
88
258
1989
315
1479
819
1264
1040
99%
99%
99%
100%
98%
99%
99%
97%
99%
99%
99%
99%
99%
98%
99%
98%
g
m
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Don't know
8
4
2
-
1
-
-
1
-
-
8
*
2
6
5
4
*%
1%
1%
-%
*%
-%
-%
1%
-%
-%
*%
*%
*%
1%
*%
*%
l
43%
20%
-%
7%
-%
-%
17%
-%
-%
96%
4%
27%
73%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Smartphone
841
386
455
200
254
306
81
94
78
108
215
187
242
200
211
690
80
40
30
36%
34%
38%
56%
56%
35%
12%
44%
36%
32%
37%
28%
37%
40%
42%
35%
40%
36%
49%
ef
ef
f
i
k
k
k
opq
46%
54%
24%
30%
36%
10%
11%
9%
13%
26%
22%
29%
24%
25%
82%
10%
5%
4%
Laptop
682
331
351
83
97
266
237
54
58
100
172
238
185
117
141
581
55
30
17
29%
29%
29%
23%
21%
31%
36%
25%
26%
30%
30%
35%
28%
24%
28%
30%
27%
26%
27%
cd
cde
lmn
49%
51%
12%
14%
39%
35%
8%
8%
15%
25%
35%
27%
17%
21%
85%
8%
4%
2%
Tablet computer (e.g. iPad)
475
208
267
37
70
204
164
32
49
71
124
137
131
121
87
396
41
30
9
20%
18%
22%
11%
15%
24%
25%
15%
23%
21%
22%
20%
20%
24%
17%
20%
20%
26%
14%
a
cd
cd
g
g
g
n
r
or
44%
56%
8%
15%
43%
34%
7%
10%
15%
26%
29%
28%
25%
18%
83%
9%
6%
2%
Desktop PC
271
179
91
26
20
74
152
24
29
49
48
93
80
46
52
235
18
11
5
12%
16%
8%
7%
4%
9%
23%
11%
13%
15%
8%
14%
12%
9%
10%
12%
9%
10%
9%
b
d
cde
j
m
66%
34%
9%
7%
27%
56%
9%
11%
18%
18%
34%
30%
17%
19%
87%
7%
4%
2%
Netbook
10
6
4
-
3
2
5
2
*
-
5
5
4
-
1
10
-
-
*
*%
1%
*%
-%
1%
*%
1%
1%
*%
-%
1%
1%
1%
-%
*%
1%
-%
-%
*%
61%
39%
-%
30%
21%
49%
16%
1%
-%
50%
52%
36%
-%
12%
98%
-%
-%
2%
E-reader (e.g. Kindle)
6
2
4
1
-
3
2
-
*
2
1
1
3
2
*
6
1
*
-
*%
*%
*%
*%
-%
*%
*%
-%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
-%
36%
64%
21%
-%
51%
28%
-%
4%
37%
16%
16%
50%
27%
7%
87%
9%
4%
-%
TV set
5
3
2
-
3
2
1
1
-
1
2
1
2
1
2
5
-
*
-
*%
*%
*%
-%
1%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
-%
*%
-%
62%
38%
-%
56%
30%
14%
21%
-%
24%
48%
14%
31%
24%
31%
93%
-%
7%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Games console
4
3
1
3
1
-
*
1
-
1
-
-
1
2
2
3
1
-
-
*%
*%
*%
1%
*%
-%
*%
1%
-%
*%
-%
-%
*%
*%
*%
*%
*%
-%
-%
ef
68%
32%
71%
20%
-%
9%
29%
-%
15%
-%
-%
15%
36%
49%
80%
20%
-%
-%
Smart watch (e.g. Apple Watch,
Pebble, Samsung, Sony)
3
2
1
1
-
-
2
-
-
-
2
2
-
-
1
3
-
-
-
*%
*%
*%
*%
-%
-%
*%
-%
-%
-%
*%
*%
-%
-%
*%
*%
-%
-%
-%
53%
47%
47%
-%
-%
53%
-%
-%
-%
53%
53%
-%
-%
47%
100%
-%
-%
-%
Other portable/ handheld device
(e.g. portable games console/ iPod
Touch)
*
*
-
-
-
*
-
*
-
-
-
-
-
-
*
*
-
-
-
*%
*%
-%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
100%
-%
-%
-%
100%
-%
100%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
Other device
5
3
2
-
*
3
2
1
-
2
3
2
2
1
*
5
*
-
-
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
1%
*%
*%
*%
*%
*%
*%
-%
-%
55%
45%
-%
3%
60%
37%
15%
-%
30%
56%
40%
30%
23%
8%
97%
3%
-%
-%
None
17
6
11
3
4
5
5
5
4
1
1
3
2
5
6
10
5
1
*
1%
1%
1%
1%
1%
1%
1%
3%
2%
*%
*%
1%
*%
1%
1%
1%
3%
1%
*%
ij
j
or
35%
65%
20%
21%
30%
29%
33%
21%
4%
3%
21%
13%
29%
37%
63%
32%
5%
*%
Don't know
11
5
7
-
4
1
7
1
*
-
3
3
3
3
2
10
*
1
*
*%
*%
1%
-%
1%
*%
1%
*%
*%
-%
*%
*%
*%
1%
*%
*%
*%
1%
*%
e
e
40%
60%
-%
35%
5%
61%
6%
4%
-%
23%
26%
27%
31%
17%
86%
4%
7%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Smartphone
841
112
96
59
62
84
78
87
43
71
738
103
610
227
404
437
36%
35%
30%
29%
38%
43%
35%
46%
48%
27%
37%
32%
41%
27%
32%
41%
i
bci
abcfi
abcfi
m
n
13%
11%
7%
7%
10%
9%
10%
5%
8%
88%
12%
73%
27%
48%
52%
Laptop
682
129
100
59
44
42
62
40
19
85
592
90
413
269
369
313
29%
41%
31%
30%
27%
21%
28%
21%
21%
33%
29%
28%
28%
32%
29%
30%
bcdefgh
egh
egh
l
19%
15%
9%
6%
6%
9%
6%
3%
12%
87%
13%
60%
39%
54%
46%
Tablet computer (e.g. iPad)
475
44
69
46
35
40
39
39
15
69
406
70
296
180
293
182
20%
14%
22%
23%
22%
20%
18%
21%
17%
27%
20%
22%
20%
21%
23%
17%
a
a
a
afh
o
9%
15%
10%
7%
8%
8%
8%
3%
14%
85%
15%
62%
38%
62%
38%
Desktop PC
271
24
53
29
12
26
31
19
9
32
228
43
127
141
174
96
12%
8%
16%
15%
8%
13%
14%
10%
10%
12%
11%
14%
9%
17%
14%
9%
ad
ad
ad
l
o
9%
20%
11%
5%
10%
11%
7%
3%
12%
84%
16%
47%
52%
64%
36%
Netbook
10
-
2
2
1
1
2
1
-
1
9
1
7
3
7
3
*%
-%
1%
1%
1%
*%
1%
*%
-%
*%
*%
*%
*%
*%
1%
*%
-%
20%
21%
8%
9%
19%
8%
-%
13%
88%
12%
71%
29%
71%
29%
E-reader (e.g. Kindle)
6
-
-
1
2
-
2
-
1
-
4
3
3
3
4
2
*%
-%
-%
*%
1%
-%
1%
-%
1%
-%
*%
1%
*%
*%
*%
*%
j
-%
-%
12%
30%
-%
30%
-%
15%
-%
58%
42%
53%
47%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
TV set
5
-
-
-
*
1
4
-
-
-
1
4
3
2
2
3
*%
-%
-%
-%
*%
*%
2%
-%
-%
-%
*%
1%
*%
*%
*%
*%
j
-%
-%
-%
6%
14%
72%
-%
-%
-%
28%
72%
55%
45%
48%
52%
Games console
4
-
-
-
-
2
1
-
*
-
4
*
2
2
2
3
*%
-%
-%
-%
-%
1%
1%
-%
*%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
39%
32%
-%
9%
-%
96%
4%
51%
49%
36%
64%
Smart watch (e.g. Apple Watch, Pebble,
Samsung, Sony)
3
2
-
-
-
-
-
-
-
1
3
-
3
-
-
3
*%
1%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
*%
-%
-%
*%
53%
-%
-%
-%
-%
-%
-%
-%
47%
100%
-%
100%
-%
-%
100%
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
*
-
-
-
-
-
-
-
*
-
*
-
-
*
-
*
*%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
100%
-%
100%
-%
-%
100%
-%
100%
Other device
5
-
-
1
-
2
2
-
1
-
3
2
4
1
3
2
*%
-%
-%
1%
-%
1%
1%
-%
1%
-%
*%
1%
*%
*%
*%
*%
-%
-%
23%
-%
30%
29%
-%
15%
-%
67%
33%
85%
15%
56%
44%
None
17
6
-
-
2
-
1
2
-
-
16
*
14
2
10
7
1%
2%
-%
-%
1%
-%
*%
1%
-%
-%
1%
*%
1%
*%
1%
1%
34%
-%
-%
11%
-%
4%
14%
-%
-%
98%
2%
82%
14%
59%
41%
Don't know
11
2
-
2
3
1
1
-
1
-
10
2
5
6
7
5
*%
1%
-%
1%
2%
1%
*%
-%
1%
-%
*%
1%
*%
1%
1%
*%
bgi
17%
-%
20%
31%
9%
6%
-%
4%
-%
84%
16%
43%
57%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
Ordinary phone line - dialup access
26
14
13
*
4
13
10
1
2
1
9
13
3
3
7
26
-
*
*
1%
1%
1%
*%
1%
2%
1%
*%
1%
*%
1%
2%
*%
1%
1%
1%
-%
*%
1%
c
c
l
51%
49%
*%
14%
49%
37%
3%
9%
2%
33%
50%
12%
11%
27%
97%
-%
1%
2%
Fixed Broadband ADSL through a
phone line or cable service -
perhaps using a Wi-Fi router. This
would include superfast broadband
services.
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
91%
91%
91%
89%
84%
94%
94%
80%
85%
90%
96%
96%
91%
92%
85%
91%
93%
92%
93%
cd
cd
g
ghi
lmn
n
n
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Mobile Broadband from a mobile
network - connecting via a USB
stick or dongle, or built in
connectivity in a laptop or netbook
or tablet computer with a SIM card
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
5%
6%
5%
7%
7%
5%
3%
7%
4%
5%
7%
6%
5%
5%
5%
5%
4%
5%
4%
f
f
f
53%
47%
19%
24%
38%
18%
12%
8%
13%
33%
33%
27%
21%
19%
87%
6%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
Access to the internet using a
mobile phone or smartphone -
through a Wi-Fi network or your
phone's mobile network
1058
511
547
202
258
399
199
88
101
155
321
308
300
225
225
907
75
45
31
46%
45%
46%
60%
59%
47%
29%
43%
47%
46%
55%
46%
46%
45%
46%
47%
38%
40%
52%
ef
ef
f
ghi
p
pq
48%
52%
19%
24%
38%
19%
8%
10%
15%
30%
29%
28%
21%
21%
86%
7%
4%
3%
Accessing the internet on a device
such as a laptop or tablet using your
mobile phone's internet connection -
known as tethering
50
22
28
7
18
17
9
2
2
9
20
21
13
9
8
46
1
1
2
2%
2%
2%
2%
4%
2%
1%
1%
1%
3%
3%
3%
2%
2%
2%
2%
1%
1%
3%
ef
45%
55%
14%
35%
33%
18%
5%
4%
17%
39%
41%
26%
17%
16%
92%
3%
2%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
Accessing the internet through a Mi-
Fi mobile broadband wireless router
- which taps into a 3G or 4G mobile
network and can be shared between
devices within range of the signal
30
18
12
4
6
15
6
3
6
5
6
8
11
6
6
25
2
1
2
1%
2%
1%
1%
1%
2%
1%
2%
3%
2%
1%
1%
2%
1%
1%
1%
1%
1%
3%
oq
59%
41%
12%
21%
49%
19%
12%
21%
17%
20%
25%
37%
20%
18%
83%
8%
2%
7%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
2283
1115
1168
334
432
853
664
204
213
334
578
664
638
496
482
1918
195
109
60
99%
99%
99%
99%
99%
100%
98%
98%
99%
100%
100%
99%
99%
99%
99%
99%
99%
99%
98%
df
gh
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
TOTAL BROADBAND (EXC.
USING MOBILE PHONE)
2157
1057
1100
313
380
817
647
176
190
313
565
648
602
475
431
1810
185
104
58
94%
94%
93%
93%
87%
96%
96%
85%
88%
93%
98%
97%
93%
95%
88%
93%
94%
94%
94%
d
d
d
gh
ghi
ln
n
n
49%
51%
15%
18%
38%
30%
8%
9%
15%
26%
30%
28%
22%
20%
84%
9%
5%
3%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
66
36
30
15
18
22
11
13
13
15
9
6
21
18
21
60
3
2
1
3%
3%
3%
4%
4%
3%
2%
6%
6%
4%
2%
1%
3%
4%
4%
3%
2%
2%
2%
f
f
j
j
j
k
k
k
55%
45%
23%
27%
33%
17%
19%
19%
22%
14%
9%
32%
27%
32%
90%
5%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
SMARTPHONE ACCESS ONLY,
NOT FIXED OR NARROWBAND
OR MOBILE BROADBAND
108
49
59
18
46
29
14
26
19
18
13
14
33
17
44
92
9
5
2
5%
4%
5%
5%
11%
3%
2%
12%
9%
5%
2%
2%
5%
3%
9%
5%
5%
4%
3%
f
cef
ij
j
j
k
klm
45%
55%
17%
43%
27%
13%
24%
18%
16%
12%
13%
30%
15%
41%
86%
8%
4%
2%
ONLY MOBILE ACCESS, NOT
FIXED OR NARROWBAND
176
86
90
34
66
49
27
38
30
31
21
21
52
34
68
153
12
7
3
8%
8%
8%
10%
15%
6%
4%
18%
14%
9%
4%
3%
8%
7%
14%
8%
6%
6%
6%
ef
ef
ij
j
j
k
k
klm
49%
51%
19%
37%
28%
15%
22%
17%
18%
12%
12%
29%
19%
39%
87%
7%
4%
2%
Other
5
2
3
*
1
*
4
*
1
2
-
1
2
*
1
4
-
1
-
*%
*%
*%
*%
*%
*%
1%
*%
1%
*%
-%
*%
*%
*%
*%
*%
-%
1%
-%
38%
62%
2%
18%
4%
76%
4%
30%
35%
-%
26%
40%
4%
30%
87%
-%
13%
-%
Don't know
18
7
11
3
5
2
8
3
1
-
-
4
5
3
5
15
2
1
1
1%
1%
1%
1%
1%
*%
1%
2%
1%
-%
-%
1%
1%
1%
1%
1%
1%
1%
1%
e
ij
38%
62%
19%
26%
10%
45%
18%
8%
-%
-%
25%
30%
19%
26%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Ordinary phone line - dialup access
26
-
-
1
5
1
4
-
1
14
20
6
18
8
22
4
1%
-%
-%
1%
3%
1%
2%
-%
1%
5%
1%
2%
1%
1%
2%
*%
abg
b
abcegh
o
-%
-%
5%
18%
4%
15%
-%
2%
53%
77%
23%
69%
31%
84%
16%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a Wi-
Fi router. This would include superfast
broadband services.
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
91%
82%
98%
94%
93%
92%
93%
89%
91%
88%
91%
96%
91%
92%
94%
89%
adefghi
ai
a
a
a
a
j
o
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer with a SIM card
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
5%
4%
4%
7%
4%
4%
3%
4%
4%
12%
5%
4%
6%
4%
5%
5%
abdefgh
m
12%
11%
12%
6%
6%
6%
6%
3%
27%
88%
12%
74%
25%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
1058
202
76
73
77
104
118
133
41
84
932
126
733
321
529
529
46%
66%
23%
36%
48%
57%
53%
70%
47%
33%
47%
40%
50%
39%
42%
51%
bcdfhi
b
bci
bci
bci
bcdefhi
bci
b
k
m
n
19%
7%
7%
7%
10%
11%
13%
4%
8%
88%
12%
69%
30%
50%
50%
Accessing the internet on a device such
as a laptop or tablet using your mobile
phone's internet connection - known as
tethering
50
13
1
10
2
-
12
3
2
4
43
7
35
15
26
24
2%
4%
*%
5%
1%
-%
5%
1%
2%
2%
2%
2%
2%
2%
2%
2%
be
bdeg
bdegi
26%
2%
20%
4%
-%
23%
5%
3%
8%
85%
15%
70%
30%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Accessing the internet through a Mi-Fi
mobile broadband wireless router - which
taps into a 3G or 4G mobile network and
can be shared between devices within
range of the signal
30
8
1
2
3
1
-
4
4
2
28
2
21
9
12
19
1%
3%
*%
1%
2%
*%
-%
2%
4%
1%
1%
1%
1%
1%
1%
2%
f
f
bcefi
27%
5%
6%
9%
3%
-%
14%
13%
7%
93%
7%
70%
30%
38%
62%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
2283
303
328
203
155
179
220
187
86
257
1972
311
1454
821
1258
1025
99%
99%
100%
100%
98%
98%
99%
99%
98%
100%
99%
99%
99%
98%
99%
99%
deh
deh
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
2157
258
325
197
149
171
209
176
82
242
1851
305
1370
779
1216
940
94%
84%
99%
97%
94%
93%
94%
93%
93%
94%
93%
97%
94%
94%
96%
91%
adefghi
a
a
a
a
a
a
a
j
o
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
66
14
5
6
3
2
1
9
3
16
62
5
45
21
29
37
3%
4%
1%
3%
2%
1%
1%
5%
4%
6%
3%
1%
3%
3%
2%
4%
ef
bef
f
bdef
20%
7%
9%
5%
3%
2%
14%
5%
25%
93%
7%
68%
32%
44%
56%
SMARTPHONE ACCESS ONLY, NOT
FIXED OR NARROWBAND OR MOBILE
BROADBAND
108
39
2
5
5
8
10
9
3
12
104
4
73
35
35
73
5%
13%
1%
2%
3%
4%
4%
5%
3%
5%
5%
1%
5%
4%
3%
7%
bcdefghi
b
b
b
b
b
k
n
36%
2%
4%
5%
7%
9%
9%
2%
11%
96%
4%
67%
33%
33%
67%
ONLY MOBILE ACCESS, NOT FIXED OR
NARROWBAND
176
51
7
11
8
9
13
18
6
30
166
9
118
58
68
107
8%
17%
2%
5%
5%
5%
6%
9%
7%
12%
8%
3%
8%
7%
5%
10%
bcdefgh
b
b
bcdef
k
n
29%
4%
6%
4%
5%
7%
10%
4%
17%
95%
5%
67%
33%
39%
61%
Other
5
-
-
-
-
2
1
1
-
-
4
1
4
1
3
2
*%
-%
-%
-%
-%
1%
1%
1%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
35%
30%
23%
-%
-%
87%
13%
75%
25%
65%
35%
Don't know
18
3
-
1
3
3
1
2
2
-
16
1
8
10
8
9
1%
1%
-%
*%
2%
2%
*%
1%
2%
-%
1%
*%
1%
1%
1%
1%
bi
bi
19%
-%
4%
18%
16%
5%
10%
10%
-%
92%
8%
46%
54%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE48). Do you pay line rental as part of, or in addition to, your fixed broadband charges?
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Yes
1743
862
881
205
294
690
555
126
155
270
486
535
485
394
328
1455
160
79
50
83%
84%
82%
68%
80%
86%
87%
76%
85%
89%
87%
83%
83%
85%
79%
82%
87%
78%
88%
c
cd
cd
g
g
g
n
q
oq
49%
51%
12%
17%
40%
32%
7%
9%
15%
28%
31%
28%
23%
19%
83%
9%
5%
3%
No
225
111
114
30
50
89
56
24
19
27
52
69
60
45
51
194
13
16
2
11%
11%
11%
10%
14%
11%
9%
15%
11%
9%
9%
11%
10%
10%
12%
11%
7%
16%
4%
f
r
opr
49%
51%
13%
22%
40%
25%
11%
9%
12%
23%
31%
27%
20%
23%
86%
6%
7%
1%
Don't know
139
55
84
65
22
25
27
16
9
6
18
39
41
23
36
117
11
7
5
7%
5%
8%
22%
6%
3%
4%
10%
5%
2%
3%
6%
7%
5%
9%
7%
6%
7%
9%
a
def
e
ij
m
40%
60%
47%
16%
18%
19%
11%
6%
4%
13%
28%
30%
17%
26%
84%
8%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE48). Do you pay line rental as part of, or in addition to, your fixed broadband charges?
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Yes
1743
215
249
172
116
137
173
144
59
190
1491
252
1129
607
975
768
83%
85%
78%
90%
79%
81%
83%
85%
74%
83%
83%
84%
84%
80%
82%
84%
h
bdeh
h
h
h
m
12%
14%
10%
7%
8%
10%
8%
3%
11%
86%
14%
65%
35%
56%
44%
No
225
28
60
9
17
15
19
15
11
21
195
30
138
87
143
82
11%
11%
19%
5%
12%
9%
9%
9%
14%
9%
11%
10%
10%
11%
12%
9%
c
acefgi
c
c
o
12%
27%
4%
8%
7%
8%
7%
5%
9%
87%
13%
61%
39%
64%
36%
Don't know
139
10
12
11
13
18
16
11
10
17
120
19
70
69
72
67
7%
4%
4%
6%
9%
10%
7%
6%
13%
7%
7%
6%
5%
9%
6%
7%
b
ab
abc
l
7%
8%
8%
9%
13%
11%
8%
7%
12%
86%
14%
50%
50%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Yes
92
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
78%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
20
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Yes
92
**
**
**
**
**
**
**
**
**
84
**
**
**
**
**
78%
**
**
**
**
**
**
**
**
**
81%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
**
**
No
20
**
**
**
**
**
**
**
**
**
15
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
15%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
75%
**
**
**
**
**
Don't know
6
**
**
**
**
**
**
**
**
**
5
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
113
58
55
29
28
37
19
20
12
14
26
25
39
25
24
71
15
17
10
Effective Weighted Sample
74
39
35
17
19
26
14
14
8
11
20
19
26
14
16
59
10
8
8
Total
92
48
44
16
23
37
15
9
10
13
29
30
28
16
18
80
6
4
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
To have access to broadband on
the move
61
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
67%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Because I don't want to pay for a
landline
15
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Because it was cheaper than a fixed
broadband contract
15
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Because it is less of a commitment
than a fixed broadband contract
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
As a back-up in case I have
problems with my fixed broadband
line
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
113
58
55
29
28
37
19
20
12
14
26
25
39
25
24
71
15
17
10
Effective Weighted Sample
74
39
35
17
19
26
14
14
8
11
20
19
26
14
16
59
10
8
8
Total
92
48
44
16
23
37
15
9
10
13
29
30
28
16
18
80
6
4
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
For work/ my employer purchased it
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
113
7
7
9
5
4
5
6
6
22
82
31
72
41
55
58
Effective Weighted Sample
74
7
7
9
5
4
5
6
6
20
65
12
52
25
34
43
Total
92
12
12
9
4
4
5
3
3
27
84
8
70
21
49
43
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
To have access to broadband on the
move
61
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
67%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Because I don't want to pay for a landline
15
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Because it was cheaper than a fixed
broadband contract
15
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Because it is less of a commitment than a
fixed broadband contract
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
As a back-up in case I have problems with
my fixed broadband line
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
113
7
7
9
5
4
5
6
6
22
82
31
72
41
55
58
Effective Weighted Sample
74
7
7
9
5
4
5
6
6
20
65
12
52
25
34
43
Total
92
12
12
9
4
4
5
3
3
27
84
8
70
21
49
43
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
For work/ my employer purchased it
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
113
58
55
29
28
37
19
20
12
14
26
25
39
25
24
71
15
17
10
Effective Weighted Sample
74
39
35
17
19
26
14
14
8
11
20
19
26
14
16
59
10
8
8
Total
92
48
44
16
23
37
15
9
10
13
29
30
28
16
18
80
6
4
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I always use in the home
15
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I mainly use in the home
19
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I use equally in the home and
outside the home
37
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
40%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I mainly use outside the home
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I always use outside the home
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ALWAYS/ MAINLY USE IN THE
HOME
34
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
36%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
113
58
55
29
28
37
19
20
12
14
26
25
39
25
24
71
15
17
10
Effective Weighted Sample
74
39
35
17
19
26
14
14
8
11
20
19
26
14
16
59
10
8
8
Total
92
48
44
16
23
37
15
9
10
13
29
30
28
16
18
80
6
4
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ALWAYS/ MAINLY USE OUTSIDE
THE HOME
21
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
EVER USE OUTSIDE THE HOME
77
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
113
7
7
9
5
4
5
6
6
22
82
31
72
41
55
58
Effective Weighted Sample
74
7
7
9
5
4
5
6
6
20
65
12
52
25
34
43
Total
92
12
12
9
4
4
5
3
3
27
84
8
70
21
49
43
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I always use in the home
15
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I mainly use in the home
19
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I use equally in the home and outside the
home
37
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
40%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I mainly use outside the home
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I always use outside the home
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ALWAYS/ MAINLY USE IN THE HOME
34
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
36%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
113
7
7
9
5
4
5
6
6
22
82
31
72
41
55
58
Effective Weighted Sample
74
7
7
9
5
4
5
6
6
20
65
12
52
25
34
43
Total
92
12
12
9
4
4
5
3
3
27
84
8
70
21
49
43
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
21
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
EVER USE OUTSIDE THE HOME
77
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
92
48
44
23
23
32
14
16
9
14
24
22
35
20
15
58
15
14
5
Effective Weighted Sample
62
33
29
14
16
23
11
12
7
11
18
17
24
12
11
49
10
7
4
Total
77
40
37
14
20
33
10
8
6
13
27
25
26
15
11
66
6
3
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
When travelling (e.g. on a train or in
a car)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
At your work place
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Outdoors
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Indoor public spaces (e.g.
pub/restaurant/ theatre/ shopping
centre)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
In other people's home (e.g. friends/
family)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
92
7
6
8
3
4
4
4
5
17
69
23
61
31
42
50
Effective Weighted Sample
62
7
6
8
3
4
4
4
5
16
55
9
45
20
25
39
Total
77
12
11
8
3
4
4
2
2
20
71
6
61
16
37
40
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
When travelling (e.g. on a train or in a car)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
At your work place
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Outdoors
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Indoor public spaces (e.g. pub/restaurant/
theatre/ shopping centre)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
In other people's home (e.g. friends/
family)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
92
7
6
8
3
4
4
4
5
17
69
23
61
31
42
50
Effective Weighted Sample
62
7
6
8
3
4
4
4
5
16
55
9
45
20
25
39
Total
77
12
11
8
3
4
4
2
2
20
71
6
61
16
37
40
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2453
1174
1279
400
438
924
691
189
221
343
564
625
788
549
489
1522
294
319
318
Effective Weighted Sample
1704
819
885
268
294
647
501
136
150
246
425
462
543
384
329
1325
189
199
240
Total
1885
912
973
292
339
747
507
117
156
272
531
573
524
430
357
1591
152
91
51
48%
52%
15%
18%
40%
27%
6%
8%
14%
28%
30%
28%
23%
19%
84%
8%
5%
3%
1
126
34
91
12
26
48
39
30
17
26
5
20
33
22
51
105
10
8
3
7%
4%
9%
4%
8%
6%
8%
26%
11%
10%
1%
3%
6%
5%
14%
7%
6%
9%
6%
a
c
hij
j
j
k
klm
27%
73%
10%
21%
38%
31%
24%
13%
21%
4%
16%
26%
17%
41%
84%
8%
6%
2%
2
1106
564
542
100
233
404
369
53
106
172
341
369
300
242
193
920
99
58
30
59%
62%
56%
34%
69%
54%
73%
45%
68%
63%
64%
64%
57%
56%
54%
58%
65%
64%
59%
b
ce
c
ce
g
g
g
lmn
51%
49%
9%
21%
37%
33%
5%
10%
16%
31%
33%
27%
22%
17%
83%
9%
5%
3%
3
349
163
185
88
37
158
66
16
24
46
101
103
104
86
56
298
30
14
7
19%
18%
19%
30%
11%
21%
13%
14%
15%
17%
19%
18%
20%
20%
16%
19%
20%
15%
14%
def
df
47%
53%
25%
10%
45%
19%
5%
7%
13%
29%
30%
30%
25%
16%
85%
9%
4%
2%
4
219
113
106
63
29
103
25
13
3
23
67
59
60
69
30
192
10
9
8
12%
12%
11%
22%
8%
14%
5%
11%
2%
8%
13%
10%
11%
16%
9%
12%
7%
10%
15%
def
df
h
h
h
kln
p
p
51%
49%
29%
13%
47%
11%
6%
1%
10%
31%
27%
27%
32%
14%
88%
5%
4%
3%
5 or more
81
36
45
28
13
33
7
4
5
6
16
22
27
8
24
72
4
2
3
4%
4%
5%
10%
4%
4%
1%
3%
3%
2%
3%
4%
5%
2%
7%
5%
2%
2%
6%
def
f
f
m
m
44%
56%
35%
17%
40%
8%
5%
7%
7%
20%
27%
33%
10%
30%
89%
4%
3%
4%
Don't know
5
1
3
1
1
2
1
1
2
*
1
-
1
2
2
4
1
*
*
*%
*%
*%
*%
*%
*%
*%
1%
1%
*%
*%
-%
*%
*%
1%
*%
*%
*%
*%
32%
68%
13%
22%
45%
19%
30%
43%
4%
21%
-%
15%
42%
43%
81%
11%
4%
4%
Mean number of people
2.4
2.5
2.4
2.9
2.3
2.5
2.2
2.1
2.1
2.3
2.5
2.5
2.5
2.5
2.3
2.5
2.3
2.3
2.5
b
def
df
gh
ghi
n
n
n
pq
pq
Standard deviation
.98
.93
1.02
1.13
.93
1.01
.71
1.15
.83
.85
.87
.90
1.01
.95
1.08
.99
.84
.89
1.06
Standard error
.02
.03
.03
.06
.04
.03
.03
.08
.06
.05
.04
.04
.04
.04
.05
.03
.05
.05
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2453
177
188
186
174
159
173
159
144
162
1778
675
1473
972
1252
1201
Effective Weighted Sample
1704
159
178
179
164
148
165
149
134
150
1402
325
1033
688
890
830
Total
1885
246
272
174
136
157
181
153
68
202
1617
268
1235
642
1068
817
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
66%
34%
57%
43%
1
126
8
17
9
9
13
11
8
7
24
112
13
58
67
66
60
7%
3%
6%
5%
6%
8%
6%
5%
10%
12%
7%
5%
5%
10%
6%
7%
a
ac
l
7%
13%
7%
7%
10%
9%
7%
6%
19%
89%
11%
46%
53%
52%
48%
2
1106
129
164
100
76
76
115
97
48
115
936
170
713
388
662
444
59%
52%
60%
57%
56%
49%
63%
64%
71%
57%
58%
64%
58%
60%
62%
54%
e
e
ae
abcdei
o
12%
15%
9%
7%
7%
10%
9%
4%
10%
85%
15%
64%
35%
60%
40%
3
349
48
49
34
29
34
32
21
9
41
304
45
250
98
197
152
19%
19%
18%
20%
21%
22%
18%
14%
14%
20%
19%
17%
20%
15%
18%
19%
m
14%
14%
10%
8%
10%
9%
6%
3%
12%
87%
13%
72%
28%
57%
43%
4
219
39
36
22
15
27
15
20
3
15
186
33
167
52
110
109
12%
16%
13%
12%
11%
17%
8%
13%
4%
7%
12%
12%
14%
8%
10%
13%
fhi
h
h
h
fhi
h
m
n
18%
16%
10%
7%
13%
7%
9%
1%
7%
85%
15%
76%
24%
50%
50%
5 or more
81
22
7
10
8
5
6
6
1
8
75
6
45
34
33
48
4%
9%
3%
5%
6%
3%
3%
4%
1%
4%
5%
2%
4%
5%
3%
6%
befh
h
h
k
n
28%
9%
12%
10%
6%
8%
7%
1%
9%
93%
7%
56%
42%
41%
59%
Don't know
5
-
-
1
-
1
2
-
-
-
3
1
2
2
1
3
*%
-%
-%
*%
-%
1%
1%
-%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
19%
-%
22%
39%
-%
-%
-%
77%
23%
47%
53%
23%
77%
Mean number of people
2.4
2.7
2.4
2.5
2.5
2.5
2.4
2.4
2.1
2.3
2.5
2.4
2.5
2.3
2.4
2.5
bfghi
h
h
h
h
h
h
h
m
n
Standard deviation
.98
1.09
.93
1.07
1.02
.98
.92
.96
.71
.97
.99
.90
.96
1.00
.90
1.07
Standard error
.02
.08
.07
.08
.08
.08
.07
.08
.06
.08
.02
.03
.03
.03
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
123
63
60
33
32
37
21
17
9
14
33
26
43
32
22
78
15
18
12
Effective Weighted Sample
82
43
39
19
22
27
15
12
6
11
25
21
29
21
15
66
10
9
9
Total
102
54
48
20
28
39
16
9
7
12
37
33
29
23
18
89
7
4
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
23
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
22%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
53
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5 or more
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Mean number of people
2.0
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Standard deviation
1.01
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Standard error
.09
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
123
8
7
14
5
7
4
9
5
19
89
34
80
42
64
59
Effective Weighted Sample
82
8
7
13
5
6
4
8
5
17
70
14
58
25
42
43
Total
102
14
12
14
4
7
4
6
2
25
92
10
78
22
60
42
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
23
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
22%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
53
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5 or more
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Mean number of people
2.0
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Standard deviation
1.01
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Standard error
.09
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
Sky
529
257
271
90
118
214
107
45
63
83
121
136
148
121
123
433
45
29
21
23%
23%
23%
27%
27%
25%
16%
22%
29%
25%
21%
20%
23%
24%
25%
22%
23%
27%
34%
f
f
f
j
op
49%
51%
17%
22%
40%
20%
9%
12%
16%
23%
26%
28%
23%
23%
82%
9%
6%
4%
Virgin Media
446
232
215
72
81
166
128
36
33
54
138
130
138
94
85
368
65
8
5
19%
21%
18%
21%
18%
19%
19%
17%
15%
16%
24%
19%
21%
19%
17%
19%
33%
8%
8%
hi
qr
oqr
52%
48%
16%
18%
37%
29%
8%
7%
12%
31%
29%
31%
21%
19%
82%
15%
2%
1%
Talk Talk (Carphone Warehouse)
251
116
135
31
50
78
93
41
25
37
44
53
84
51
63
209
19
17
7
11%
10%
11%
9%
11%
9%
14%
20%
12%
11%
8%
8%
13%
10%
13%
11%
10%
15%
11%
ce
hij
k
k
o
46%
54%
12%
20%
31%
37%
16%
10%
15%
17%
21%
34%
20%
25%
83%
8%
7%
3%
BT Infinity
247
119
128
36
31
103
78
13
20
34
71
94
66
60
28
208
8
22
9
11%
11%
11%
11%
7%
12%
12%
6%
9%
10%
12%
14%
10%
12%
6%
11%
4%
19%
15%
d
d
g
n
n
n
p
op
op
48%
52%
14%
12%
41%
32%
5%
8%
14%
29%
38%
27%
24%
11%
84%
3%
9%
4%
BT Total Broadband/ BT Yahoo/ BT
Openworld
232
106
126
23
26
103
80
9
22
30
78
96
54
45
37
197
19
9
8
10%
9%
11%
7%
6%
12%
12%
4%
10%
9%
13%
14%
8%
9%
8%
10%
10%
8%
13%
cd
cd
g
g
g
lmn
q
46%
54%
10%
11%
44%
35%
4%
9%
13%
33%
41%
23%
19%
16%
85%
8%
4%
4%
BT (other/ unspecified)
147
81
67
16
20
59
52
10
12
19
35
46
37
30
34
118
16
7
6
6%
7%
6%
5%
5%
7%
8%
5%
6%
6%
6%
7%
6%
6%
7%
6%
8%
6%
10%
d
o
55%
45%
11%
14%
40%
35%
7%
8%
13%
24%
31%
25%
20%
23%
80%
11%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
EE/ Everything Everywhere
91
34
57
15
30
29
18
9
8
14
22
13
24
30
25
79
7
5
*
4%
3%
5%
4%
7%
3%
3%
5%
3%
4%
4%
2%
4%
6%
5%
4%
4%
5%
*%
a
ef
k
k
r
r
r
37%
63%
16%
32%
31%
20%
10%
8%
15%
24%
14%
26%
33%
27%
86%
8%
6%
*%
Plusnet
82
43
39
5
10
22
46
6
5
16
24
34
17
16
15
78
2
3
-
4%
4%
3%
1%
2%
3%
7%
3%
2%
5%
4%
5%
3%
3%
3%
4%
1%
2%
-%
cde
l
pr
r
52%
48%
6%
12%
27%
56%
7%
6%
20%
29%
41%
21%
20%
18%
95%
2%
3%
-%
O2
29
18
11
6
8
14
2
8
6
4
1
4
7
4
14
24
4
*
1
1%
2%
1%
2%
2%
2%
*%
4%
3%
1%
*%
1%
1%
1%
3%
1%
2%
*%
2%
f
f
f
j
j
klm
61%
39%
20%
27%
46%
7%
27%
19%
15%
4%
15%
24%
12%
48%
83%
13%
1%
4%
Vodafone
26
15
11
9
7
6
4
1
1
8
7
12
9
3
3
25
1
*
1
1%
1%
1%
3%
2%
1%
1%
*%
*%
2%
1%
2%
1%
1%
1%
1%
*%
*%
1%
ef
57%
43%
33%
27%
24%
16%
3%
4%
29%
27%
44%
34%
10%
12%
94%
2%
1%
3%
'3'
23
9
14
3
8
8
4
6
5
4
-
4
5
4
10
20
1
1
1
1%
1%
1%
1%
2%
1%
1%
3%
2%
1%
-%
1%
1%
1%
2%
1%
*%
1%
1%
f
j
j
j
k
39%
61%
14%
37%
33%
16%
25%
20%
19%
-%
15%
22%
20%
43%
88%
3%
6%
3%
Tesco.net
13
7
6
1
2
2
7
4
1
2
3
3
4
3
4
11
2
*
*
1%
1%
1%
*%
1%
*%
1%
2%
*%
*%
1%
*%
1%
1%
1%
1%
1%
*%
*%
52%
48%
11%
19%
17%
53%
32%
6%
12%
26%
21%
27%
20%
31%
81%
15%
4%
1%
AOL
12
8
4
*
1
4
6
1
*
5
3
5
3
3
2
11
1
*
*
1%
1%
*%
*%
*%
1%
1%
*%
*%
1%
*%
1%
*%
1%
*%
1%
1%
*%
*%
64%
36%
2%
10%
36%
52%
7%
1%
37%
23%
39%
23%
21%
16%
85%
11%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3056
1453
1603
479
556
1071
950
344
316
419
606
737
980
644
692
1877
396
395
388
Effective Weighted Sample
2100
1007
1094
316
371
745
679
244
217
305
456
539
672
450
458
1621
252
245
295
Total
2306
1125
1181
337
438
855
676
207
216
336
578
671
646
500
487
1937
197
111
61
49%
51%
15%
19%
37%
29%
9%
9%
15%
25%
29%
28%
22%
21%
84%
9%
5%
3%
Orange
10
5
5
2
1
4
3
1
*
1
4
2
5
2
1
8
1
1
-
*%
*%
*%
1%
*%
*%
*%
1%
*%
*%
1%
*%
1%
*%
*%
*%
1%
1%
-%
52%
48%
17%
14%
36%
32%
13%
1%
8%
34%
23%
47%
21%
9%
75%
11%
14%
-%
Other
80
42
39
12
21
24
23
6
10
19
16
21
22
18
19
72
2
4
2
3%
4%
3%
4%
5%
3%
3%
3%
5%
6%
3%
3%
3%
4%
4%
4%
1%
4%
3%
p
52%
48%
15%
26%
30%
29%
8%
12%
23%
20%
26%
28%
23%
23%
90%
3%
5%
2%
TOTAL BT
627
306
321
74
77
265
211
32
54
84
184
236
158
134
98
523
44
37
23
27%
27%
27%
22%
17%
31%
31%
15%
25%
25%
32%
35%
24%
27%
20%
27%
22%
34%
38%
cd
cd
g
g
gi
lmn
n
op
op
49%
51%
12%
12%
42%
34%
5%
9%
13%
29%
38%
25%
21%
16%
83%
7%
6%
4%
Don't know
84
33
51
17
24
19
23
11
6
7
11
19
23
17
25
78
2
3
1
4%
3%
4%
5%
6%
2%
3%
5%
3%
2%
2%
3%
4%
3%
5%
4%
1%
2%
2%
e
e
ij
p
39%
61%
20%
29%
23%
28%
13%
7%
8%
13%
23%
27%
20%
30%
93%
3%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Sky
529
70
75
43
40
49
40
43
26
48
475
54
362
166
252
276
23%
23%
23%
21%
25%
27%
18%
23%
30%
19%
24%
17%
25%
20%
20%
27%
f
fi
k
m
n
13%
14%
8%
8%
9%
8%
8%
5%
9%
90%
10%
68%
31%
48%
52%
Virgin Media
446
57
63
26
39
42
50
31
20
41
431
15
299
145
206
241
19%
19%
19%
13%
25%
23%
23%
16%
23%
16%
22%
5%
20%
17%
16%
23%
cgi
c
c
c
k
n
13%
14%
6%
9%
9%
11%
7%
4%
9%
97%
3%
67%
32%
46%
54%
Talk Talk (Carphone Warehouse)
251
24
34
27
16
11
23
22
12
39
223
28
145
105
145
106
11%
8%
11%
13%
10%
6%
10%
12%
14%
15%
11%
9%
10%
13%
11%
10%
e
e
ae
9%
14%
11%
6%
4%
9%
9%
5%
16%
89%
11%
58%
42%
58%
42%
BT Infinity
247
17
36
28
15
10
33
25
11
33
185
62
150
97
167
80
11%
5%
11%
14%
10%
6%
15%
13%
13%
13%
9%
20%
10%
12%
13%
8%
a
ae
ae
ae
ae
ae
j
o
7%
14%
11%
6%
4%
13%
10%
4%
13%
75%
25%
61%
39%
68%
32%
BT Total Broadband/ BT Yahoo/ BT
Openworld
232
50
60
15
7
13
15
10
2
24
188
45
143
89
155
77
10%
16%
18%
7%
5%
7%
7%
5%
3%
9%
9%
14%
10%
11%
12%
7%
cdefghi
cdefghi
h
h
h
j
o
22%
26%
7%
3%
6%
6%
4%
1%
10%
81%
19%
61%
38%
67%
33%
BT (other/ unspecified)
147
28
6
19
2
19
20
10
2
11
112
35
89
57
87
61
6%
9%
2%
9%
1%
10%
9%
5%
2%
4%
6%
11%
6%
7%
7%
6%
bdh
bdh
bdhi
bdh
d
j
19%
4%
13%
1%
13%
14%
7%
1%
8%
76%
24%
60%
39%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
EE/ Everything Everywhere
91
15
8
11
5
6
5
7
4
18
79
13
66
25
45
46
4%
5%
2%
5%
3%
3%
2%
3%
4%
7%
4%
4%
4%
3%
4%
4%
bf
16%
9%
12%
6%
7%
5%
7%
4%
20%
86%
14%
72%
28%
50%
50%
Plusnet
82
-
19
16
6
13
9
10
1
4
58
24
42
40
63
19
4%
-%
6%
8%
4%
7%
4%
5%
1%
2%
3%
8%
3%
5%
5%
2%
ahi
ahi
a
ahi
a
ah
j
l
o
-%
23%
19%
8%
16%
10%
12%
1%
5%
71%
29%
52%
48%
77%
23%
O2
29
8
1
1
-
3
1
7
1
3
27
2
19
10
5
24
1%
3%
*%
*%
-%
1%
*%
4%
1%
1%
1%
1%
1%
1%
*%
2%
d
bcdf
n
28%
4%
3%
-%
9%
3%
24%
4%
9%
93%
7%
66%
34%
18%
82%
Vodafone
26
16
-
2
1
1
1
1
1
2
25
1
22
4
14
12
1%
5%
-%
1%
1%
1%
1%
1%
1%
1%
1%
*%
2%
*%
1%
1%
bcdefghi
m
60%
-%
6%
3%
5%
5%
5%
2%
7%
97%
3%
86%
14%
55%
45%
'3'
23
4
1
-
1
1
2
4
1
5
22
1
13
10
9
13
1%
1%
*%
-%
1%
1%
1%
2%
2%
2%
1%
*%
1%
1%
1%
1%
c
16%
4%
-%
6%
4%
11%
19%
6%
21%
95%
5%
56%
44%
41%
59%
Tesco.net
13
1
4
-
-
1
-
2
*
2
9
4
7
6
6
7
1%
*%
1%
-%
-%
*%
-%
1%
1%
1%
*%
1%
1%
1%
*%
1%
6%
34%
-%
-%
6%
-%
12%
4%
19%
70%
30%
57%
43%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3056
224
226
220
204
188
214
203
190
208
2232
824
1742
1306
1503
1553
Effective Weighted Sample
2100
200
214
211
192
176
203
190
177
191
1742
388
1219
911
1053
1073
Total
2306
307
328
204
158
183
223
190
88
257
1991
314
1465
833
1269
1036
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
55%
45%
AOL
12
-
-
2
2
1
2
-
-
4
10
3
6
7
9
4
1%
-%
-%
1%
1%
1%
1%
-%
-%
2%
*%
1%
*%
1%
1%
*%
-%
-%
13%
15%
9%
17%
-%
-%
32%
79%
21%
47%
53%
71%
29%
Orange
10
3
-
2
1
1
1
-
-
-
8
2
8
2
4
6
*%
1%
-%
1%
1%
*%
1%
-%
-%
-%
*%
1%
1%
*%
*%
1%
27%
-%
19%
10%
7%
12%
-%
-%
-%
79%
21%
80%
20%
38%
62%
Other
80
12
8
4
4
5
13
11
3
13
67
13
48
32
53
28
3%
4%
2%
2%
2%
3%
6%
6%
3%
5%
3%
4%
3%
4%
4%
3%
c
15%
10%
5%
5%
7%
16%
13%
3%
16%
84%
16%
60%
40%
65%
35%
TOTAL BT
627
95
102
62
24
42
68
45
15
68
485
142
382
243
409
218
27%
31%
31%
30%
15%
23%
31%
24%
17%
27%
24%
45%
26%
29%
32%
21%
dh
dh
dh
dh
d
dh
j
o
15%
16%
10%
4%
7%
11%
7%
2%
11%
77%
23%
61%
39%
65%
35%
Don't know
84
3
13
9
18
7
7
8
3
11
72
12
45
39
49
36
4%
1%
4%
4%
12%
4%
3%
4%
3%
4%
4%
4%
3%
5%
4%
3%
a
a
abcefghi
a
a
a
3%
15%
10%
22%
9%
8%
9%
3%
13%
86%
14%
54%
46%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
General surfing/ browsing the
internet
2061
1012
1049
318
412
777
554
187
192
305
538
598
589
441
431
1736
169
99
57
88%
89%
88%
90%
90%
90%
84%
87%
88%
91%
93%
89%
90%
88%
85%
89%
84%
87%
92%
f
f
f
gh
n
p
p
49%
51%
15%
20%
38%
27%
9%
9%
15%
26%
29%
29%
21%
21%
84%
8%
5%
3%
Sending and receiving e-mail
2032
991
1041
315
402
779
535
164
189
301
533
622
592
412
403
1723
160
97
52
87%
87%
87%
89%
88%
90%
82%
76%
87%
90%
93%
93%
91%
83%
80%
88%
79%
86%
84%
f
f
f
g
g
gh
mn
mn
p
p
49%
51%
15%
20%
38%
26%
8%
9%
15%
26%
31%
29%
20%
20%
85%
8%
5%
3%
Purchasing goods/services/ tickets
etc.
1554
756
798
226
318
603
408
122
144
238
464
497
452
332
271
1303
132
76
43
67%
67%
67%
64%
70%
70%
62%
57%
66%
71%
81%
74%
69%
67%
53%
67%
66%
67%
70%
f
f
g
g
ghi
mn
n
n
49%
51%
15%
20%
39%
26%
8%
9%
15%
30%
32%
29%
21%
17%
84%
9%
5%
3%
Banking
1478
720
758
215
344
596
322
98
124
225
476
478
441
316
242
1262
106
72
38
63%
64%
63%
61%
76%
69%
49%
45%
57%
67%
83%
71%
68%
63%
48%
65%
53%
64%
62%
f
cef
cf
g
gh
ghi
mn
n
n
p
p
p
49%
51%
15%
23%
40%
22%
7%
8%
15%
32%
32%
30%
21%
16%
85%
7%
5%
3%
Using social networking (such as
Facebook, LinkedIn, Bebo or
Snapchat)
1303
579
724
264
315
520
205
115
120
208
379
372
379
268
283
1110
99
57
37
56%
51%
60%
74%
69%
60%
31%
53%
55%
62%
66%
55%
58%
54%
56%
57%
49%
51%
60%
a
ef
ef
f
g
gh
p
pq
44%
56%
20%
24%
40%
16%
9%
9%
16%
29%
29%
29%
21%
22%
85%
8%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat,
Snapchat
1247
570
677
250
321
474
202
111
113
189
329
362
367
247
270
1052
100
60
35
53%
50%
57%
70%
70%
55%
31%
52%
52%
56%
57%
54%
56%
50%
53%
54%
50%
53%
56%
a
ef
ef
f
m
46%
54%
20%
26%
38%
16%
9%
9%
15%
26%
29%
29%
20%
22%
84%
8%
5%
3%
To find information on health related
issues
1036
457
579
133
217
412
274
74
92
162
328
344
290
210
191
886
62
53
35
44%
40%
48%
38%
48%
48%
42%
34%
42%
48%
57%
51%
44%
42%
38%
45%
31%
47%
57%
a
c
cf
g
ghi
lmn
n
p
p
opq
44%
56%
13%
21%
40%
26%
7%
9%
16%
32%
33%
28%
20%
18%
86%
6%
5%
3%
Finding/ downloading information for
work/ business
1013
550
463
140
229
479
165
51
76
159
352
374
297
195
147
861
74
53
25
43%
48%
39%
39%
50%
55%
25%
24%
35%
47%
61%
56%
45%
39%
29%
44%
37%
47%
41%
b
f
cf
cf
g
gh
ghi
lmn
mn
n
p
p
54%
46%
14%
23%
47%
16%
5%
8%
16%
35%
37%
29%
19%
15%
85%
7%
5%
2%
Accessing news
981
522
459
147
206
411
217
67
80
155
307
343
302
177
160
834
75
48
24
42%
46%
38%
42%
45%
47%
33%
31%
37%
46%
53%
51%
46%
35%
31%
43%
37%
42%
39%
b
f
f
f
gh
gh
mn
mn
53%
47%
15%
21%
42%
22%
7%
8%
16%
31%
35%
31%
18%
16%
85%
8%
5%
2%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
962
501
461
193
228
377
165
74
93
151
304
304
285
185
188
850
59
36
17
41%
44%
38%
54%
50%
44%
25%
35%
43%
45%
53%
45%
44%
37%
37%
43%
29%
32%
28%
b
ef
ef
f
g
ghi
mn
mn
pqr
52%
48%
20%
24%
39%
17%
8%
10%
16%
32%
32%
30%
19%
20%
88%
6%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Hub, All4, Demand 5 or Sky Go)
852
429
422
163
179
334
175
57
73
130
297
307
243
160
141
735
59
42
16
37%
38%
35%
46%
39%
39%
27%
27%
34%
39%
52%
46%
37%
32%
28%
38%
29%
37%
26%
ef
f
f
g
ghi
lmn
n
pr
r
50%
50%
19%
21%
39%
21%
7%
9%
15%
35%
36%
29%
19%
17%
86%
7%
5%
2%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
824
419
404
95
146
341
242
56
65
137
277
307
243
148
126
708
56
37
23
35%
37%
34%
27%
32%
39%
37%
26%
30%
41%
48%
46%
37%
30%
25%
36%
28%
33%
37%
cd
c
gh
ghi
lmn
mn
p
p
51%
49%
12%
18%
41%
29%
7%
8%
17%
34%
37%
30%
18%
15%
86%
7%
5%
3%
Downloading music files
779
407
372
176
187
319
97
65
76
122
253
231
248
167
132
665
65
28
22
33%
36%
31%
50%
41%
37%
15%
30%
35%
36%
44%
34%
38%
33%
26%
34%
32%
24%
35%
b
def
f
f
ghi
n
n
n
q
q
q
52%
48%
23%
24%
41%
12%
8%
10%
16%
33%
30%
32%
21%
17%
85%
8%
4%
3%
Playing games online/ interactively
765
400
365
182
182
282
119
83
76
110
207
183
220
176
185
656
63
29
17
33%
35%
30%
51%
40%
33%
18%
39%
35%
33%
36%
27%
34%
35%
36%
34%
31%
26%
28%
b
def
ef
f
k
k
k
qr
52%
48%
24%
24%
37%
16%
11%
10%
14%
27%
24%
29%
23%
24%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Making voice calls using a VoIP
service e.g. Skype
690
339
351
127
160
278
124
41
58
98
216
234
215
120
120
601
49
28
12
30%
30%
29%
36%
35%
32%
19%
19%
26%
29%
38%
35%
33%
24%
24%
31%
24%
25%
19%
f
f
f
g
ghi
mn
mn
pr
49%
51%
18%
23%
40%
18%
6%
8%
14%
31%
34%
31%
17%
17%
87%
7%
4%
2%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
636
295
341
132
163
240
100
48
62
92
202
216
178
116
126
552
36
30
18
27%
26%
28%
37%
36%
28%
15%
22%
28%
27%
35%
32%
27%
23%
25%
28%
18%
26%
29%
ef
ef
f
gi
mn
p
p
p
46%
54%
21%
26%
38%
16%
8%
10%
14%
32%
34%
28%
18%
20%
87%
6%
5%
3%
Finding/ downloading information for
school/ college/ university/
homework
606
276
330
160
118
266
62
42
50
99
184
219
197
93
97
529
29
31
17
26%
24%
28%
45%
26%
31%
9%
19%
23%
30%
32%
33%
30%
19%
19%
27%
14%
27%
28%
def
f
f
g
gh
mn
mn
p
p
p
46%
54%
26%
19%
44%
10%
7%
8%
16%
30%
36%
32%
15%
16%
87%
5%
5%
3%
Trading/ auctions
568
309
259
86
138
241
104
40
41
92
199
186
156
133
93
498
39
19
12
24%
27%
22%
24%
30%
28%
16%
19%
19%
27%
35%
28%
24%
27%
18%
25%
19%
16%
19%
b
f
f
f
gh
ghi
n
n
n
pqr
54%
46%
15%
24%
42%
18%
7%
7%
16%
35%
33%
27%
23%
16%
88%
7%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
472
248
224
90
113
194
74
32
44
57
179
176
150
78
68
417
25
22
9
20%
22%
19%
25%
25%
22%
11%
15%
20%
17%
31%
26%
23%
16%
13%
21%
12%
19%
15%
f
f
f
ghi
mn
mn
pr
p
53%
47%
19%
24%
41%
16%
7%
9%
12%
38%
37%
32%
17%
14%
88%
5%
5%
2%
Listening to radio
469
251
218
87
92
191
99
35
33
66
167
170
124
87
89
415
31
17
7
20%
22%
18%
25%
20%
22%
15%
16%
15%
20%
29%
25%
19%
18%
17%
21%
15%
15%
11%
b
f
f
f
ghi
lmn
pqr
54%
46%
19%
19%
41%
21%
7%
7%
14%
36%
36%
26%
19%
19%
88%
7%
4%
1%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
458
259
199
100
110
194
54
33
37
70
169
143
135
97
82
405
18
27
7
20%
23%
17%
28%
24%
22%
8%
15%
17%
21%
29%
21%
21%
19%
16%
21%
9%
24%
12%
b
ef
f
f
ghi
n
pr
pr
56%
44%
22%
24%
42%
12%
7%
8%
15%
37%
31%
30%
21%
18%
89%
4%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
454
256
198
87
109
180
77
33
31
72
170
159
129
85
79
402
21
25
6
19%
23%
17%
25%
24%
21%
12%
15%
14%
21%
29%
24%
20%
17%
16%
21%
10%
22%
10%
b
f
f
f
h
ghi
mn
pr
pr
56%
44%
19%
24%
40%
17%
7%
7%
16%
37%
35%
28%
19%
17%
88%
5%
5%
1%
Using Twitter (browsing/ reading
site)
452
236
216
130
126
165
30
30
31
66
148
149
144
85
74
382
30
25
15
19%
21%
18%
37%
28%
19%
5%
14%
14%
20%
26%
22%
22%
17%
15%
20%
15%
22%
24%
def
ef
f
ghi
mn
mn
p
p
52%
48%
29%
28%
37%
7%
7%
7%
15%
33%
33%
32%
19%
16%
85%
7%
5%
3%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
371
188
184
88
109
138
36
29
30
50
131
114
110
78
68
310
28
20
13
16%
17%
15%
25%
24%
16%
5%
14%
14%
15%
23%
17%
17%
16%
14%
16%
14%
18%
21%
ef
ef
f
ghi
op
51%
49%
24%
29%
37%
10%
8%
8%
14%
35%
31%
30%
21%
18%
84%
7%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
337
193
144
92
88
124
32
22
26
50
125
104
111
70
51
285
29
17
6
14%
17%
12%
26%
19%
14%
5%
10%
12%
15%
22%
16%
17%
14%
10%
15%
14%
15%
9%
b
def
ef
f
ghi
n
n
r
r
r
57%
43%
27%
26%
37%
10%
6%
8%
15%
37%
31%
33%
21%
15%
85%
9%
5%
2%
Using Twitter (account holder,
posting on site)
306
163
143
94
79
110
23
15
25
45
98
111
96
54
45
263
19
12
11
13%
14%
12%
26%
17%
13%
3%
7%
11%
14%
17%
16%
15%
11%
9%
13%
10%
10%
19%
def
ef
f
g
gh
mn
n
opq
53%
47%
31%
26%
36%
8%
5%
8%
15%
32%
36%
31%
18%
15%
86%
6%
4%
4%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
231
126
105
50
64
99
18
23
17
42
69
66
72
41
52
207
9
10
4
10%
11%
9%
14%
14%
11%
3%
11%
8%
13%
12%
10%
11%
8%
10%
11%
5%
9%
7%
f
f
f
pr
p
55%
45%
21%
28%
43%
8%
10%
7%
18%
30%
29%
31%
18%
23%
90%
4%
4%
2%
Remotely control TV services at
home such as Sky+ or Tivo using an
online device
163
95
68
22
35
80
26
10
11
23
65
60
52
20
31
138
10
11
5
7%
8%
6%
6%
8%
9%
4%
5%
5%
7%
11%
9%
8%
4%
6%
7%
5%
10%
7%
b
f
f
ghi
m
m
p
58%
42%
14%
21%
49%
16%
6%
7%
14%
40%
37%
32%
13%
19%
85%
6%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Real time gambling
158
112
45
32
46
65
14
13
13
27
53
34
48
38
37
125
22
7
3
7%
10%
4%
9%
10%
8%
2%
6%
6%
8%
9%
5%
7%
8%
7%
6%
11%
7%
5%
b
f
f
f
or
71%
29%
21%
29%
41%
9%
8%
8%
17%
34%
22%
31%
24%
24%
79%
14%
5%
2%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
153
93
59
48
39
55
11
9
10
18
64
53
42
25
32
126
15
8
4
7%
8%
5%
14%
8%
6%
2%
4%
5%
5%
11%
8%
6%
5%
6%
6%
8%
7%
7%
b
def
f
f
ghi
61%
39%
32%
25%
36%
7%
6%
7%
12%
42%
35%
28%
16%
21%
82%
10%
5%
3%
Remotely control or monitor
household appliances e.g. fridge,
cooker, washing machine, tumble
dryer and/ or home heating, lighting
or security system or home energy
consumption
72
41
31
9
22
34
7
3
1
6
33
31
19
9
13
65
2
5
1
3%
4%
3%
3%
5%
4%
1%
1%
*%
2%
6%
5%
3%
2%
3%
3%
1%
4%
1%
f
f
ghi
m
pr
pr
57%
43%
13%
30%
48%
10%
3%
1%
8%
45%
42%
27%
12%
19%
90%
2%
7%
1%
Other
15
12
3
1
1
5
8
1
2
1
2
4
4
2
5
8
6
2
-
1%
1%
*%
*%
*%
1%
1%
1%
1%
*%
*%
1%
1%
*%
1%
*%
3%
1%
-%
b
or
or
78%
22%
9%
4%
36%
51%
8%
14%
5%
16%
24%
27%
13%
36%
49%
39%
11%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
USE SOCIAL NETWORKING
SITES
1362
616
746
275
331
542
213
118
122
216
397
392
395
282
291
1157
104
62
39
58%
54%
62%
78%
73%
63%
32%
55%
56%
64%
69%
58%
60%
57%
57%
59%
51%
55%
63%
a
ef
ef
f
gh
gh
p
p
45%
55%
20%
24%
40%
16%
9%
9%
16%
29%
29%
29%
21%
21%
85%
8%
5%
3%
TV/ VIDEO VIEWING
1335
667
668
249
316
510
260
104
120
212
413
414
392
269
259
1156
90
60
29
57%
59%
56%
70%
69%
59%
40%
48%
55%
63%
72%
62%
60%
54%
51%
59%
45%
53%
47%
ef
ef
f
g
ghi
mn
mn
pr
50%
50%
19%
24%
38%
19%
8%
9%
16%
31%
31%
29%
20%
19%
87%
7%
4%
2%
USE TWITTER
474
248
226
134
132
171
37
30
36
67
153
157
156
86
76
401
31
26
16
20%
22%
19%
38%
29%
20%
6%
14%
16%
20%
27%
23%
24%
17%
15%
21%
15%
23%
26%
def
ef
f
ghi
mn
mn
p
p
52%
48%
28%
28%
36%
8%
6%
8%
14%
32%
33%
33%
18%
16%
85%
7%
5%
3%
STREAMED AUDIO SERVICES
366
207
160
98
97
135
36
24
26
51
141
115
120
74
58
305
37
18
6
16%
18%
13%
28%
21%
16%
6%
11%
12%
15%
24%
17%
18%
15%
11%
16%
18%
16%
10%
b
def
ef
f
ghi
n
n
r
r
r
56%
44%
27%
26%
37%
10%
6%
7%
14%
38%
32%
33%
20%
16%
83%
10%
5%
2%
None of these
40
26
14
4
7
10
19
8
4
2
4
*
9
10
21
31
6
3
1
2%
2%
1%
1%
2%
1%
3%
4%
2%
1%
1%
*%
1%
2%
4%
2%
3%
2%
2%
e
ij
k
k
kl
64%
36%
10%
17%
24%
48%
20%
11%
5%
10%
*%
22%
25%
53%
77%
14%
6%
3%
Don't know
1
-
1
1
-
-
1
-
-
-
-
-
-
1
1
1
1
-
-
*%
-%
*%
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
-%
-%
-%
100%
62%
-%
-%
38%
-%
-%
-%
-%
-%
-%
38%
62%
38%
62%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
General surfing/ browsing the internet
2061
285
290
186
134
171
184
177
79
231
1774
287
1339
716
1139
922
88%
89%
90%
93%
83%
87%
83%
94%
89%
89%
88%
90%
90%
86%
89%
87%
df
def
def
m
14%
14%
9%
6%
8%
9%
9%
4%
11%
86%
14%
65%
35%
55%
45%
Sending and receiving e-mail
2032
298
284
185
130
171
195
158
72
230
1753
279
1354
674
1116
916
87%
93%
88%
92%
81%
87%
88%
84%
81%
89%
87%
88%
91%
81%
88%
87%
degh
dh
dgh
d
dh
m
15%
14%
9%
6%
8%
10%
8%
4%
11%
86%
14%
67%
33%
55%
45%
Purchasing goods/services/ tickets etc.
1554
196
214
152
107
112
166
135
52
170
1316
238
1045
506
879
675
67%
61%
67%
76%
66%
57%
75%
71%
58%
66%
65%
75%
70%
60%
69%
64%
e
abdehi
aehi
aeh
j
m
o
13%
14%
10%
7%
7%
11%
9%
3%
11%
85%
15%
67%
33%
57%
43%
Banking
1478
218
205
152
82
114
151
116
50
175
1271
207
1050
422
821
657
63%
68%
64%
76%
51%
58%
68%
62%
56%
67%
63%
65%
71%
50%
64%
62%
deh
d
bdegh
deh
d
dh
m
15%
14%
10%
6%
8%
10%
8%
3%
12%
86%
14%
71%
29%
56%
44%
Using social networking (such as
Facebook, LinkedIn, Bebo or Snapchat)
1303
210
166
113
76
87
143
108
58
149
1136
168
920
380
661
643
56%
66%
52%
56%
47%
44%
65%
57%
66%
57%
56%
53%
62%
45%
52%
61%
bcde
e
bde
e
bde
de
m
n
16%
13%
9%
6%
7%
11%
8%
4%
11%
87%
13%
71%
29%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat, Snapchat
1247
236
133
106
78
93
135
114
46
110
1082
165
865
377
624
622
53%
74%
42%
53%
49%
47%
61%
60%
52%
43%
54%
52%
58%
45%
49%
59%
bcdefghi
bi
bdei
bdei
b
m
n
19%
11%
9%
6%
7%
11%
9%
4%
9%
87%
13%
69%
30%
50%
50%
To find information on health related
issues
1036
141
184
106
61
69
99
75
39
112
887
149
694
340
601
436
44%
44%
57%
53%
38%
35%
45%
40%
44%
43%
44%
47%
47%
41%
47%
41%
adefghi
degi
e
m
o
14%
18%
10%
6%
7%
10%
7%
4%
11%
86%
14%
67%
33%
58%
42%
Finding/ downloading information for work/
business
1013
209
123
94
51
66
104
61
43
109
876
137
827
186
537
476
43%
66%
38%
47%
32%
34%
47%
32%
48%
42%
43%
43%
56%
22%
42%
45%
bcdefghi
deg
deg
deg
dg
m
21%
12%
9%
5%
7%
10%
6%
4%
11%
86%
14%
82%
18%
53%
47%
Accessing news
981
154
135
100
50
70
94
72
35
124
837
144
684
293
548
433
42%
48%
42%
50%
31%
36%
42%
38%
39%
48%
42%
45%
46%
35%
43%
41%
de
d
degh
d
de
m
16%
14%
10%
5%
7%
10%
7%
4%
13%
85%
15%
70%
30%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
962
207
109
97
54
58
100
94
34
97
834
128
686
274
470
492
41%
65%
34%
49%
34%
30%
45%
50%
38%
37%
41%
40%
46%
33%
37%
47%
bcdefghi
bdehi
bde
bdehi
m
n
22%
11%
10%
6%
6%
10%
10%
4%
10%
87%
13%
71%
29%
49%
51%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Hub,
All4, Demand 5 or Sky Go)
852
93
118
99
52
57
97
94
25
100
725
127
589
261
483
369
37%
29%
37%
49%
32%
29%
44%
50%
28%
39%
36%
40%
40%
31%
38%
35%
abdehi
adeh
abdehi
ah
m
11%
14%
12%
6%
7%
11%
11%
3%
12%
85%
15%
69%
31%
57%
43%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
824
106
135
93
48
46
83
68
30
99
692
131
563
258
469
354
35%
33%
42%
46%
30%
24%
38%
36%
34%
38%
34%
41%
38%
31%
37%
34%
e
de
adegh
e
e
e
e
j
m
13%
16%
11%
6%
6%
10%
8%
4%
12%
84%
16%
68%
31%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Downloading music files
779
134
71
77
48
72
93
69
24
77
671
109
567
209
387
392
33%
42%
22%
38%
30%
37%
42%
37%
27%
30%
33%
34%
38%
25%
30%
37%
bdhi
bh
bh
bdhi
bh
m
n
17%
9%
10%
6%
9%
12%
9%
3%
10%
86%
14%
73%
27%
50%
50%
Playing games online/ interactively
765
83
99
74
62
62
79
73
32
93
660
105
505
258
406
359
33%
26%
31%
37%
38%
32%
36%
39%
36%
36%
33%
33%
34%
31%
32%
34%
a
a
a
a
a
a
11%
13%
10%
8%
8%
10%
9%
4%
12%
86%
14%
66%
34%
53%
47%
Making voice calls using a VoIP service
e.g. Skype
690
226
63
57
30
45
69
55
13
42
599
91
492
197
323
367
30%
71%
20%
28%
18%
23%
31%
29%
15%
16%
30%
29%
33%
24%
25%
35%
bcdefghi
bdhi
h
bdhi
bdhi
m
n
33%
9%
8%
4%
7%
10%
8%
2%
6%
87%
13%
71%
29%
47%
53%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
636
114
68
66
42
55
70
47
20
72
539
97
452
182
310
326
27%
36%
21%
33%
26%
28%
31%
25%
22%
28%
27%
31%
30%
22%
24%
31%
bdgh
bh
bh
m
n
18%
11%
10%
7%
9%
11%
7%
3%
11%
85%
15%
71%
29%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Finding/ downloading information for
school/ college/ university/ homework
606
115
97
54
36
39
61
44
20
63
527
79
394
210
313
293
26%
36%
30%
27%
22%
20%
28%
23%
23%
24%
26%
25%
26%
25%
25%
28%
cdeghi
e
19%
16%
9%
6%
6%
10%
7%
3%
10%
87%
13%
65%
35%
52%
48%
Trading/ auctions
568
64
83
70
43
48
58
53
22
58
497
71
430
137
320
248
24%
20%
26%
35%
27%
24%
26%
28%
24%
22%
25%
22%
29%
16%
25%
23%
abehi
m
11%
15%
12%
8%
8%
10%
9%
4%
10%
88%
12%
76%
24%
56%
44%
Accessing files through a cloud service
such as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
472
58
66
65
32
32
55
45
16
47
390
82
347
122
254
218
20%
18%
21%
33%
20%
17%
25%
24%
17%
18%
19%
26%
23%
15%
20%
21%
abdehi
e
j
m
12%
14%
14%
7%
7%
12%
10%
3%
10%
83%
17%
74%
26%
54%
46%
Listening to radio
469
52
78
52
26
28
68
44
15
52
391
79
336
132
279
191
20%
16%
24%
26%
16%
14%
31%
23%
16%
20%
19%
25%
23%
16%
22%
18%
ae
adeh
adehi
e
j
m
o
11%
17%
11%
6%
6%
14%
9%
3%
11%
83%
17%
72%
28%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
458
100
50
68
23
30
43
33
12
45
395
63
342
115
240
218
20%
32%
16%
34%
15%
15%
19%
18%
14%
17%
20%
20%
23%
14%
19%
21%
bdefghi
bdefghi
m
22%
11%
15%
5%
7%
9%
7%
3%
10%
86%
14%
75%
25%
52%
48%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
454
65
67
55
26
29
49
38
13
61
393
61
335
118
260
194
19%
20%
21%
27%
16%
15%
22%
20%
14%
23%
20%
19%
23%
14%
20%
18%
deh
eh
m
14%
15%
12%
6%
6%
11%
8%
3%
13%
87%
13%
74%
26%
57%
43%
Using Twitter (browsing/ reading site)
452
78
44
37
30
31
39
42
22
58
402
50
338
114
228
223
19%
24%
14%
19%
18%
16%
18%
22%
25%
22%
20%
16%
23%
14%
18%
21%
be
b
be
b
m
17%
10%
8%
7%
7%
9%
9%
5%
13%
89%
11%
75%
25%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, Amazon
Prime Instant)
371
33
39
39
16
34
40
36
17
57
319
52
280
90
188
184
16%
10%
12%
19%
10%
17%
18%
19%
19%
22%
16%
16%
19%
11%
15%
17%
abd
ad
ad
ad
ad
abd
m
9%
10%
10%
4%
9%
11%
10%
5%
15%
86%
14%
75%
24%
50%
50%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
337
50
40
33
17
21
38
24
11
51
296
41
261
76
167
170
14%
16%
12%
16%
11%
11%
17%
13%
13%
20%
15%
13%
18%
9%
13%
16%
bde
m
n
15%
12%
10%
5%
6%
11%
7%
3%
15%
88%
12%
77%
23%
50%
50%
Using Twitter (account holder, posting on
site)
306
51
27
24
19
24
33
32
11
41
266
40
221
84
157
148
13%
16%
9%
12%
12%
12%
15%
17%
12%
16%
13%
13%
15%
10%
12%
14%
b
b
b
b
m
17%
9%
8%
6%
8%
11%
11%
4%
14%
87%
13%
72%
27%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
231
62
19
13
11
22
30
15
5
31
203
29
164
68
101
131
10%
20%
6%
6%
7%
11%
14%
8%
5%
12%
10%
9%
11%
8%
8%
12%
bcdeghi
h
bcdh
bh
m
n
27%
8%
6%
5%
9%
13%
6%
2%
13%
88%
12%
71%
29%
44%
56%
Remotely control TV services at home
such as Sky+ or Tivo using an online
device
163
16
18
17
12
15
17
18
5
21
143
20
124
39
101
63
7%
5%
6%
8%
7%
8%
8%
9%
5%
8%
7%
6%
8%
5%
8%
6%
m
10%
11%
10%
7%
9%
10%
11%
3%
13%
88%
12%
76%
24%
62%
38%
Real time gambling
158
22
13
14
11
13
17
9
3
23
142
16
130
28
71
86
7%
7%
4%
7%
7%
7%
8%
5%
4%
9%
7%
5%
9%
3%
6%
8%
bh
m
n
14%
8%
9%
7%
8%
11%
6%
2%
15%
90%
10%
82%
18%
45%
55%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
153
23
8
18
12
7
20
14
4
19
132
20
120
33
74
78
7%
7%
3%
9%
7%
4%
9%
8%
4%
7%
7%
6%
8%
4%
6%
7%
b
be
b
be
b
b
m
15%
5%
12%
8%
5%
13%
9%
2%
12%
87%
13%
78%
22%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Remotely control or monitor household
appliances e.g. fridge, cooker, washing
machine, tumble dryer and/ or home
heating, lighting or security system or
home energy consumption
72
14
8
4
4
6
10
3
1
16
61
12
65
7
41
32
3%
4%
3%
2%
2%
3%
5%
2%
1%
6%
3%
4%
4%
1%
3%
3%
cgh
m
19%
12%
5%
5%
8%
14%
4%
2%
22%
84%
16%
90%
10%
56%
44%
Other
15
-
1
2
1
2
-
-
*
1
12
3
5
11
8
7
1%
-%
*%
1%
1%
1%
-%
-%
*%
1%
1%
1%
*%
1%
1%
1%
l
-%
5%
10%
8%
15%
-%
-%
1%
9%
81%
19%
31%
69%
52%
48%
USE SOCIAL NETWORKING SITES
1362
219
175
122
77
91
147
112
61
154
1185
176
960
398
699
663
58%
69%
55%
61%
48%
46%
66%
59%
68%
59%
59%
56%
65%
48%
55%
63%
bde
de
bde
de
bde
de
m
n
16%
13%
9%
6%
7%
11%
8%
4%
11%
87%
13%
70%
29%
51%
49%
TV/ VIDEO VIEWING
1335
240
161
133
81
95
140
121
49
138
1149
186
939
393
679
656
57%
75%
50%
66%
50%
48%
63%
64%
54%
53%
57%
59%
63%
47%
53%
62%
bcdefghi
bdehi
bdei
bdei
m
n
18%
12%
10%
6%
7%
10%
9%
4%
10%
86%
14%
70%
29%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
USE TWITTER
474
83
46
41
30
34
42
43
22
60
419
55
351
121
240
233
20%
26%
14%
20%
18%
17%
19%
23%
25%
23%
21%
17%
24%
14%
19%
22%
be
b
b
b
m
17%
10%
9%
6%
7%
9%
9%
5%
13%
88%
12%
74%
26%
51%
49%
STREAMED AUDIO SERVICES
366
54
40
37
22
24
41
24
12
51
323
44
283
83
181
185
16%
17%
12%
18%
14%
12%
19%
13%
14%
20%
16%
14%
19%
10%
14%
17%
be
m
n
15%
11%
10%
6%
6%
11%
7%
3%
14%
88%
12%
77%
23%
50%
50%
None of these
40
5
3
1
3
3
2
3
2
9
37
3
21
19
19
21
2%
1%
1%
*%
2%
1%
1%
2%
3%
3%
2%
1%
1%
2%
1%
2%
c
11%
7%
2%
8%
7%
6%
8%
6%
22%
93%
7%
52%
47%
47%
53%
Don't know
1
-
-
-
-
-
-
-
1
-
1
-
1
-
-
1
*%
-%
-%
-%
-%
-%
-%
-%
1%
-%
*%
-%
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
-%
38%
-%
100%
-%
100%
-%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
General surfing/ browsing the
internet
1889
927
962
292
390
716
492
168
170
278
508
551
547
395
394
1594
153
90
51
81%
82%
80%
82%
86%
83%
75%
78%
78%
83%
88%
82%
84%
79%
78%
82%
76%
80%
83%
f
f
f
ghi
n
p
p
49%
51%
15%
21%
38%
26%
9%
9%
15%
27%
29%
29%
21%
21%
84%
8%
5%
3%
Sending and receiving e-mail
1744
847
897
267
350
678
449
130
152
266
499
554
526
331
331
1494
126
85
40
75%
75%
75%
75%
77%
78%
68%
60%
70%
79%
87%
83%
80%
67%
65%
76%
62%
75%
65%
f
f
f
g
gh
ghi
mn
mn
pr
pr
49%
51%
15%
20%
39%
26%
7%
9%
15%
29%
32%
30%
19%
19%
86%
7%
5%
2%
Banking
1158
562
596
164
277
472
245
74
96
181
393
381
337
252
187
1001
70
59
27
50%
50%
50%
46%
61%
55%
37%
35%
44%
54%
68%
57%
52%
51%
37%
51%
35%
52%
45%
f
cef
cf
g
gh
ghi
n
n
n
pr
p
p
49%
51%
14%
24%
41%
21%
6%
8%
16%
34%
33%
29%
22%
16%
86%
6%
5%
2%
Using social networking (such as
Facebook, LinkedIn, Bebo or
Snapchat)
1126
495
631
231
273
454
168
107
105
176
329
311
326
230
257
956
87
52
31
48%
44%
53%
65%
60%
52%
26%
50%
48%
52%
57%
46%
50%
46%
51%
49%
43%
46%
51%
a
ef
ef
f
h
44%
56%
21%
24%
40%
15%
10%
9%
16%
29%
28%
29%
20%
23%
85%
8%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat,
Snapchat
950
415
535
201
254
357
138
90
80
139
273
260
283
186
221
816
62
46
26
41%
37%
45%
57%
56%
41%
21%
42%
36%
41%
47%
39%
43%
37%
44%
42%
31%
41%
42%
a
ef
ef
f
h
p
p
p
44%
56%
21%
27%
38%
15%
9%
8%
15%
29%
27%
30%
20%
23%
86%
7%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Purchasing goods/ services/ tickets
etc.
921
431
490
119
198
396
207
63
78
146
314
321
271
185
144
797
63
43
17
40%
38%
41%
34%
44%
46%
32%
29%
36%
44%
55%
48%
41%
37%
28%
41%
31%
38%
28%
cf
cf
g
ghi
lmn
n
n
pr
r
47%
53%
13%
22%
43%
23%
7%
9%
16%
34%
35%
29%
20%
16%
87%
7%
5%
2%
Accessing news
713
405
308
100
156
295
161
39
53
113
246
260
224
118
111
610
52
34
17
31%
36%
26%
28%
34%
34%
25%
18%
24%
34%
43%
39%
34%
24%
22%
31%
26%
30%
28%
b
f
f
gh
ghi
mn
mn
57%
43%
14%
22%
41%
23%
5%
7%
16%
34%
36%
31%
17%
16%
86%
7%
5%
2%
Finding/ downloading information for
work/ business
696
384
311
93
158
338
107
38
37
104
274
276
207
119
94
608
37
35
17
30%
34%
26%
26%
35%
39%
16%
18%
17%
31%
48%
41%
32%
24%
19%
31%
18%
30%
27%
b
f
cf
cf
gh
ghi
lmn
mn
n
p
p
p
55%
45%
13%
23%
49%
15%
5%
5%
15%
39%
40%
30%
17%
14%
87%
5%
5%
2%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
640
352
288
142
152
253
93
51
49
97
213
193
191
117
139
579
26
25
9
27%
31%
24%
40%
33%
29%
14%
24%
22%
29%
37%
29%
29%
24%
27%
30%
13%
23%
14%
b
ef
f
f
ghi
m
pqr
pr
55%
45%
22%
24%
39%
15%
8%
8%
15%
33%
30%
30%
18%
22%
91%
4%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Hub, All4, Demand 5 or Sky Go)
534
274
260
109
112
204
108
35
42
80
193
195
153
95
89
471
29
25
8
23%
24%
22%
31%
25%
24%
17%
16%
19%
24%
34%
29%
23%
19%
18%
24%
14%
22%
13%
ef
f
f
g
ghi
lmn
n
pr
pr
51%
49%
21%
21%
38%
20%
7%
8%
15%
36%
37%
29%
18%
17%
88%
5%
5%
2%
Playing games online/ interactively
509
274
235
131
111
181
87
57
51
71
137
117
145
111
135
443
37
21
9
22%
24%
20%
37%
24%
21%
13%
27%
23%
21%
24%
17%
22%
22%
27%
23%
18%
18%
14%
b
def
f
f
k
k
r
54%
46%
26%
22%
35%
17%
11%
10%
14%
27%
23%
29%
22%
27%
87%
7%
4%
2%
Making voice calls using a VoIP
service e.g. Skype
427
215
211
83
120
165
59
24
34
65
136
137
138
70
82
389
19
14
5
18%
19%
18%
23%
26%
19%
9%
11%
16%
19%
24%
20%
21%
14%
16%
20%
9%
13%
8%
f
ef
f
g
gh
m
mn
pqr
50%
50%
19%
28%
39%
14%
6%
8%
15%
32%
32%
32%
16%
19%
91%
4%
3%
1%
Downloading music files
424
230
193
114
103
168
39
38
35
73
148
122
135
88
79
369
27
16
11
18%
20%
16%
32%
23%
19%
6%
17%
16%
22%
26%
18%
21%
18%
16%
19%
14%
14%
18%
b
def
f
f
gh
n
p
54%
46%
27%
24%
40%
9%
9%
8%
17%
35%
29%
32%
21%
19%
87%
6%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
To find information on health related
issues
400
159
241
55
92
164
89
26
34
70
146
148
96
76
79
345
15
26
13
17%
14%
20%
15%
20%
19%
14%
12%
16%
21%
25%
22%
15%
15%
16%
18%
8%
23%
21%
a
f
f
g
gh
lmn
p
op
p
40%
60%
14%
23%
41%
22%
6%
9%
18%
36%
37%
24%
19%
20%
86%
4%
7%
3%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
367
180
188
83
105
132
47
28
33
54
123
118
100
67
83
322
19
16
10
16%
16%
16%
24%
23%
15%
7%
13%
15%
16%
21%
18%
15%
13%
16%
16%
10%
14%
17%
ef
ef
f
g
p
p
49%
51%
23%
29%
36%
13%
8%
9%
15%
33%
32%
27%
18%
23%
88%
5%
4%
3%
Finding/ downloading information for
school/ college/ university/
homework
358
172
186
121
57
149
31
27
27
57
104
129
123
47
58
315
14
17
12
15%
15%
16%
34%
12%
17%
5%
12%
13%
17%
18%
19%
19%
9%
12%
16%
7%
15%
20%
def
f
df
g
mn
mn
p
p
p
48%
52%
34%
16%
42%
9%
7%
8%
16%
29%
36%
34%
13%
16%
88%
4%
5%
3%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
310
153
157
36
54
141
78
24
16
58
123
118
91
55
47
284
9
11
5
13%
14%
13%
10%
12%
16%
12%
11%
7%
17%
21%
18%
14%
11%
9%
15%
5%
10%
9%
cdf
gh
gh
mn
n
pr
p
p
49%
51%
12%
17%
46%
25%
8%
5%
19%
40%
38%
29%
18%
15%
92%
3%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Using Twitter (browsing/ reading
site)
309
167
141
94
83
111
20
20
20
40
116
107
93
57
51
260
20
19
10
13%
15%
12%
26%
18%
13%
3%
9%
9%
12%
20%
16%
14%
11%
10%
13%
10%
17%
16%
b
def
ef
f
ghi
mn
n
p
p
54%
46%
30%
27%
36%
7%
6%
6%
13%
37%
35%
30%
19%
16%
84%
6%
6%
3%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
292
157
135
52
75
131
34
25
24
33
115
108
94
51
38
259
14
14
5
13%
14%
11%
15%
16%
15%
5%
12%
11%
10%
20%
16%
14%
10%
7%
13%
7%
12%
9%
f
f
f
ghi
mn
mn
pr
p
54%
46%
18%
26%
45%
12%
9%
8%
11%
39%
37%
32%
18%
13%
89%
5%
5%
2%
Listening to radio
283
159
124
49
55
125
54
19
17
44
112
107
80
43
52
254
17
9
4
12%
14%
10%
14%
12%
14%
8%
9%
8%
13%
20%
16%
12%
9%
10%
13%
8%
8%
6%
b
f
f
f
h
ghi
mn
pqr
56%
44%
17%
19%
44%
19%
7%
6%
16%
40%
38%
28%
15%
19%
90%
6%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
265
172
93
66
65
109
26
22
18
39
105
81
84
43
57
238
7
15
4
11%
15%
8%
19%
14%
13%
4%
10%
8%
12%
18%
12%
13%
9%
11%
12%
4%
13%
7%
b
ef
f
f
ghi
m
pr
pr
65%
35%
25%
24%
41%
10%
8%
7%
15%
40%
30%
32%
16%
21%
90%
3%
6%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
261
154
107
44
67
106
44
19
14
39
111
99
65
48
47
233
11
14
3
11%
14%
9%
12%
15%
12%
7%
9%
6%
12%
19%
15%
10%
10%
9%
12%
5%
13%
4%
b
f
f
f
h
ghi
lmn
pr
pr
59%
41%
17%
26%
41%
17%
7%
5%
15%
43%
38%
25%
19%
18%
89%
4%
6%
1%
Trading/ auctions
258
146
112
33
62
121
43
20
19
42
92
90
66
53
49
230
14
10
5
11%
13%
9%
9%
14%
14%
6%
10%
9%
13%
16%
13%
10%
11%
10%
12%
7%
9%
7%
b
f
cf
gh
pr
57%
43%
13%
24%
47%
16%
8%
7%
16%
36%
35%
26%
21%
19%
89%
6%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
215
109
105
56
65
77
17
19
15
32
78
63
62
44
46
179
18
11
7
9%
10%
9%
16%
14%
9%
3%
9%
7%
10%
14%
9%
9%
9%
9%
9%
9%
10%
11%
ef
ef
f
h
51%
49%
26%
30%
36%
8%
9%
7%
15%
36%
30%
29%
20%
21%
83%
8%
5%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
202
120
82
55
52
74
20
9
19
28
78
65
64
36
36
171
18
12
2
9%
11%
7%
16%
12%
9%
3%
4%
9%
8%
14%
10%
10%
7%
7%
9%
9%
11%
3%
b
ef
f
f
gi
r
r
r
59%
41%
27%
26%
37%
10%
5%
10%
14%
38%
32%
32%
18%
18%
84%
9%
6%
1%
Using Twitter (account holder,
posting on site)
200
110
91
66
52
65
18
13
19
30
62
69
65
35
31
169
15
9
8
9%
10%
8%
19%
11%
7%
3%
6%
9%
9%
11%
10%
10%
7%
6%
9%
7%
8%
12%
def
ef
f
g
n
n
op
55%
45%
33%
26%
32%
9%
6%
10%
15%
31%
34%
33%
18%
16%
84%
7%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
132
72
61
25
36
61
11
12
11
22
41
41
39
19
32
119
5
6
2
6%
6%
5%
7%
8%
7%
2%
5%
5%
7%
7%
6%
6%
4%
6%
6%
2%
5%
3%
f
f
f
pr
54%
46%
19%
27%
46%
8%
9%
9%
17%
31%
31%
30%
14%
24%
90%
4%
5%
1%
Remotely control TV services at
home such as Sky+ or Tivo using an
online device
94
61
33
12
23
46
13
4
5
13
39
32
35
13
14
79
7
6
2
4%
5%
3%
3%
5%
5%
2%
2%
2%
4%
7%
5%
5%
3%
3%
4%
4%
5%
4%
b
f
f
gh
mn
65%
35%
13%
25%
49%
14%
4%
5%
14%
42%
34%
37%
14%
15%
84%
8%
6%
2%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
91
61
30
31
22
32
7
3
10
8
37
34
23
12
21
78
8
4
*
4%
5%
2%
9%
5%
4%
1%
1%
4%
2%
6%
5%
4%
3%
4%
4%
4%
3%
1%
b
def
f
f
g
gi
m
r
r
r
67%
33%
34%
24%
35%
7%
3%
11%
9%
40%
38%
26%
14%
23%
86%
9%
4%
1%
Real time gambling
59
41
18
7
19
27
6
7
5
11
18
9
19
13
18
45
9
3
1
3%
4%
1%
2%
4%
3%
1%
3%
2%
3%
3%
1%
3%
3%
3%
2%
5%
3%
2%
b
f
f
k
o
70%
30%
12%
32%
45%
11%
12%
8%
19%
30%
16%
32%
22%
30%
77%
16%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Remotely control or monitor
household appliances e.g. fridge,
cooker, washing machine, tumble
dryer and/ or home heating, lighting
or security system or home energy
consumption
43
23
20
3
14
22
4
-
1
4
22
23
11
4
5
40
1
2
*
2%
2%
2%
1%
3%
3%
1%
-%
*%
1%
4%
3%
2%
1%
1%
2%
1%
2%
*%
cf
f
ghi
mn
r
54%
46%
7%
32%
52%
10%
-%
2%
9%
50%
53%
25%
10%
12%
91%
3%
5%
*%
Other
12
10
2
1
*
4
6
1
*
1
2
2
4
2
5
6
5
1
-
1%
1%
*%
*%
*%
*%
1%
1%
*%
*%
*%
*%
1%
*%
1%
*%
2%
1%
-%
b
or
83%
17%
11%
3%
32%
54%
10%
3%
6%
19%
14%
32%
14%
40%
49%
42%
9%
-%
USE SOCIAL NETWORKING
SITES
1187
531
657
248
294
470
176
108
110
183
351
336
341
250
260
1006
90
57
34
51%
47%
55%
70%
64%
54%
27%
50%
51%
55%
61%
50%
52%
50%
51%
51%
45%
51%
55%
a
ef
ef
f
gh
p
p
45%
55%
21%
25%
40%
15%
9%
9%
15%
30%
28%
29%
21%
22%
85%
8%
5%
3%
TV/ VIDEO VIEWING
987
509
478
201
238
365
182
75
78
155
324
305
296
193
193
869
55
45
18
42%
45%
40%
57%
52%
42%
28%
35%
36%
46%
56%
45%
45%
39%
38%
44%
27%
39%
30%
b
ef
ef
f
gh
ghi
mn
mn
pr
pr
52%
48%
20%
24%
37%
18%
8%
8%
16%
33%
31%
30%
20%
20%
88%
6%
5%
2%
USE TWITTER
332
178
154
99
93
115
25
20
24
44
120
116
101
64
52
280
20
21
11
14%
16%
13%
28%
20%
13%
4%
9%
11%
13%
21%
17%
15%
13%
10%
14%
10%
18%
19%
def
ef
f
ghi
n
n
p
p
54%
46%
30%
28%
35%
8%
6%
7%
13%
36%
35%
30%
19%
16%
84%
6%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
STREAMED AUDIO SERVICES
228
134
94
63
59
85
22
9
19
29
92
75
71
41
40
189
23
14
2
10%
12%
8%
18%
13%
10%
3%
4%
9%
9%
16%
11%
11%
8%
8%
10%
11%
12%
3%
b
ef
f
f
g
ghi
r
r
r
59%
41%
28%
26%
37%
10%
4%
9%
13%
40%
33%
31%
18%
17%
83%
10%
6%
1%
None of these
84
44
41
6
13
19
47
12
11
9
8
12
17
26
29
71
8
4
2
4%
4%
3%
2%
3%
2%
7%
6%
5%
3%
1%
2%
3%
5%
6%
4%
4%
4%
3%
cde
j
j
kl
kl
52%
48%
7%
15%
23%
55%
15%
13%
11%
10%
15%
20%
31%
34%
84%
9%
5%
2%
Don't know
2
1
1
1
-
1
1
-
-
-
-
-
1
1
1
1
1
-
-
*%
*%
*%
*%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
-%
-%
40%
60%
37%
-%
40%
23%
-%
-%
-%
-%
-%
40%
23%
37%
63%
37%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
General surfing/ browsing the internet
1889
269
269
167
119
158
167
169
68
210
1630
260
1247
637
1037
853
81%
84%
84%
83%
74%
81%
75%
90%
76%
81%
81%
82%
84%
76%
81%
81%
dfh
df
df
defhi
m
14%
14%
9%
6%
8%
9%
9%
4%
11%
86%
14%
66%
34%
55%
45%
Sending and receiving e-mail
1744
272
257
158
109
132
177
147
59
183
1507
238
1177
563
954
790
75%
85%
80%
79%
67%
67%
80%
78%
67%
71%
75%
75%
79%
67%
75%
75%
dehi
dehi
deh
dehi
deh
m
16%
15%
9%
6%
8%
10%
8%
3%
10%
86%
14%
67%
32%
55%
45%
Banking
1158
178
156
115
65
78
131
101
43
134
992
166
838
314
640
518
50%
56%
49%
57%
40%
39%
59%
53%
49%
52%
49%
52%
56%
37%
50%
49%
de
de
bdeh
de
de
m
15%
14%
10%
6%
7%
11%
9%
4%
12%
86%
14%
72%
27%
55%
45%
Using social networking (such as
Facebook, LinkedIn, Bebo or Snapchat)
1126
170
143
93
64
74
132
98
49
132
978
148
784
338
556
570
48%
53%
45%
47%
40%
38%
60%
52%
55%
51%
49%
47%
53%
40%
44%
54%
de
bcde
de
bde
de
m
n
15%
13%
8%
6%
7%
12%
9%
4%
12%
87%
13%
70%
30%
49%
51%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat, Snapchat
950
181
100
71
63
65
117
100
37
82
828
122
654
293
452
498
41%
57%
31%
36%
39%
33%
53%
53%
41%
32%
41%
38%
44%
35%
35%
47%
bcdehi
bcdehi
bcdehi
b
m
n
19%
11%
7%
7%
7%
12%
11%
4%
9%
87%
13%
69%
31%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Purchasing goods/ services/ tickets etc.
921
142
110
92
67
52
129
88
33
85
777
144
646
272
503
418
40%
45%
34%
46%
41%
27%
58%
47%
37%
33%
39%
45%
43%
32%
39%
40%
bei
bei
e
abcdeghi
bei
e
j
m
15%
12%
10%
7%
6%
14%
10%
4%
9%
84%
16%
70%
29%
55%
45%
Accessing news
713
113
94
62
36
53
71
62
28
91
611
102
493
215
398
315
31%
35%
29%
31%
22%
27%
32%
33%
31%
35%
30%
32%
33%
26%
31%
30%
d
d
d
d
d
m
16%
13%
9%
5%
7%
10%
9%
4%
13%
86%
14%
69%
30%
56%
44%
Finding/ downloading information for work/
business
696
152
82
63
31
42
89
43
28
78
596
100
584
111
378
317
30%
48%
26%
31%
20%
21%
40%
23%
31%
30%
30%
31%
39%
13%
30%
30%
bcdeghi
de
bdegi
de
d
m
22%
12%
9%
5%
6%
13%
6%
4%
11%
86%
14%
84%
16%
54%
46%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
640
174
56
66
35
33
66
72
19
59
555
85
449
190
297
343
27%
55%
17%
33%
22%
17%
30%
38%
21%
23%
28%
27%
30%
23%
23%
32%
bcdefghi
bdehi
be
bdehi
m
n
27%
9%
10%
5%
5%
10%
11%
3%
9%
87%
13%
70%
30%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Hub,
All4, Demand 5 or Sky Go)
534
63
73
48
31
34
78
71
13
60
453
81
358
173
300
234
23%
20%
23%
24%
19%
17%
35%
38%
15%
23%
22%
25%
24%
21%
24%
22%
h
h
abcdehi
abcdehi
h
12%
14%
9%
6%
6%
15%
13%
2%
11%
85%
15%
67%
32%
56%
44%
Playing games online/ interactively
509
49
60
49
43
44
62
58
22
56
429
80
322
186
271
237
22%
16%
19%
25%
27%
22%
28%
31%
25%
22%
21%
25%
22%
22%
21%
22%
a
a
ab
abi
a
10%
12%
10%
8%
9%
12%
11%
4%
11%
84%
16%
63%
37%
53%
47%
Making voice calls using a VoIP service
e.g. Skype
427
180
29
25
21
20
51
33
7
22
377
49
312
113
173
254
18%
57%
9%
12%
13%
10%
23%
17%
8%
9%
19%
16%
21%
14%
14%
24%
bcdefghi
bcdehi
bhi
m
n
42%
7%
6%
5%
5%
12%
8%
2%
5%
88%
12%
73%
27%
40%
60%
Downloading music files
424
94
43
31
22
25
64
45
12
32
367
57
306
115
197
227
18%
30%
13%
16%
14%
13%
29%
24%
13%
12%
18%
18%
21%
14%
15%
21%
bcdehi
bcdehi
bcdehi
m
n
22%
10%
7%
5%
6%
15%
11%
3%
8%
87%
13%
72%
27%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
To find information on health related
issues
400
57
62
31
26
17
61
38
14
40
346
54
270
129
225
175
17%
18%
19%
15%
16%
9%
28%
20%
15%
15%
17%
17%
18%
15%
18%
17%
e
e
e
e
acdehi
e
e
e
14%
16%
8%
6%
4%
15%
9%
3%
10%
87%
13%
68%
32%
56%
44%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
367
75
37
30
22
20
49
29
13
47
319
48
270
96
167
200
16%
23%
11%
15%
13%
10%
22%
16%
14%
18%
16%
15%
18%
12%
13%
19%
bcdeh
bde
e
m
n
20%
10%
8%
6%
5%
13%
8%
3%
13%
87%
13%
73%
26%
46%
54%
Finding/ downloading information for
school/ college/ university/ homework
358
62
54
26
23
24
43
33
12
39
312
46
210
146
185
173
15%
19%
17%
13%
14%
12%
20%
18%
13%
15%
15%
15%
14%
17%
14%
16%
e
e
l
17%
15%
7%
6%
7%
12%
9%
3%
11%
87%
13%
59%
41%
52%
48%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
310
45
36
26
21
22
56
37
8
32
262
48
217
90
173
137
13%
14%
11%
13%
13%
11%
25%
19%
9%
12%
13%
15%
15%
11%
14%
13%
abcdehi
beh
m
15%
12%
9%
7%
7%
18%
12%
3%
10%
84%
16%
70%
29%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Using Twitter (browsing/ reading site)
309
53
34
21
21
16
36
28
10
40
274
35
220
89
156
153
13%
17%
11%
11%
13%
8%
16%
15%
12%
15%
14%
11%
15%
11%
12%
14%
e
e
e
e
m
17%
11%
7%
7%
5%
12%
9%
3%
13%
89%
11%
71%
29%
51%
49%
Accessing files through a cloud service
such as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
292
34
41
41
17
17
44
27
10
28
240
52
221
70
159
133
13%
11%
13%
21%
11%
9%
20%
14%
11%
11%
12%
16%
15%
8%
12%
13%
abdehi
adehi
j
m
12%
14%
14%
6%
6%
15%
9%
3%
10%
82%
18%
76%
24%
55%
45%
Listening to radio
283
40
42
23
21
14
54
27
9
23
229
54
200
83
171
112
12%
13%
13%
12%
13%
7%
24%
14%
11%
9%
11%
17%
13%
10%
13%
11%
abcdeghi
e
j
m
o
14%
15%
8%
7%
5%
19%
10%
3%
8%
81%
19%
71%
29%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
265
72
22
34
12
12
33
21
6
26
230
35
201
64
129
136
11%
22%
7%
17%
8%
6%
15%
11%
7%
10%
11%
11%
13%
8%
10%
13%
bdeghi
bdehi
bdeh
m
n
27%
8%
13%
5%
4%
12%
8%
2%
10%
87%
13%
76%
24%
49%
51%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
261
41
35
27
14
12
40
28
7
30
228
33
199
61
149
112
11%
13%
11%
14%
9%
6%
18%
15%
8%
11%
11%
10%
13%
7%
12%
11%
e
e
bdeh
eh
m
16%
13%
10%
5%
5%
15%
11%
3%
11%
87%
13%
76%
24%
57%
43%
Trading/ auctions
258
35
30
28
17
18
36
33
11
22
218
41
195
62
144
115
11%
11%
9%
14%
10%
9%
16%
17%
13%
9%
11%
13%
13%
7%
11%
11%
bei
bdei
m
13%
12%
11%
6%
7%
14%
13%
4%
9%
84%
16%
75%
24%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, Amazon
Prime Instant)
215
13
18
21
5
20
37
28
10
28
181
33
160
53
101
113
9%
4%
6%
10%
3%
10%
17%
15%
11%
11%
9%
11%
11%
6%
8%
11%
ad
ad
abd
abd
ad
ad
m
n
6%
8%
10%
2%
9%
17%
13%
5%
13%
84%
16%
75%
25%
47%
53%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
202
30
25
22
11
7
31
15
8
23
174
29
157
45
100
102
9%
9%
8%
11%
7%
3%
14%
8%
9%
9%
9%
9%
11%
5%
8%
10%
e
e
bde
e
e
m
15%
12%
11%
5%
3%
15%
7%
4%
11%
86%
14%
78%
22%
50%
50%
Using Twitter (account holder, posting on
site)
200
32
13
14
13
13
29
18
5
30
174
26
135
66
94
107
9%
10%
4%
7%
8%
7%
13%
10%
6%
12%
9%
8%
9%
8%
7%
10%
b
bceh
b
bh
n
16%
7%
7%
7%
7%
15%
9%
3%
15%
87%
13%
67%
33%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
132
40
9
5
9
12
22
8
4
11
111
21
95
37
62
70
6%
12%
3%
2%
5%
6%
10%
4%
4%
4%
6%
7%
6%
4%
5%
7%
bcdeghi
bcghi
m
30%
7%
4%
7%
9%
17%
6%
3%
9%
84%
16%
72%
28%
47%
53%
Remotely control TV services at home
such as Sky+ or Tivo using an online
device
94
11
4
8
8
9
15
10
3
11
81
13
73
21
57
37
4%
4%
1%
4%
5%
4%
7%
5%
3%
4%
4%
4%
5%
2%
4%
3%
b
b
b
b
m
12%
4%
8%
9%
9%
16%
11%
3%
11%
87%
13%
78%
22%
61%
39%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
91
10
7
14
9
5
15
8
3
8
75
15
73
18
53
38
4%
3%
2%
7%
6%
3%
7%
4%
3%
3%
4%
5%
5%
2%
4%
4%
be
b
m
11%
7%
15%
10%
6%
16%
8%
3%
8%
83%
17%
81%
19%
58%
42%
Real time gambling
59
8
6
7
3
4
10
3
2
3
54
5
46
13
26
33
3%
2%
2%
3%
2%
2%
5%
2%
2%
1%
3%
2%
3%
2%
2%
3%
i
m
13%
10%
11%
5%
6%
17%
6%
3%
5%
92%
8%
78%
22%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Remotely control or monitor household
appliances e.g. fridge, cooker, washing
machine, tumble dryer and/ or home
heating, lighting or security system or
home energy consumption
43
13
2
4
2
4
9
1
1
5
34
10
37
7
23
21
2%
4%
*%
2%
2%
2%
4%
1%
1%
2%
2%
3%
2%
1%
2%
2%
bg
bg
m
29%
3%
8%
6%
9%
20%
3%
2%
11%
78%
22%
85%
15%
53%
47%
Other
12
-
1
1
1
1
-
-
*
1
9
3
4
8
7
5
1%
-%
*%
*%
1%
1%
-%
-%
*%
1%
*%
1%
*%
1%
1%
*%
l
-%
7%
7%
11%
10%
-%
-%
2%
12%
77%
23%
31%
69%
55%
45%
USE SOCIAL NETWORKING SITES
1187
180
155
102
66
78
135
104
51
135
1033
154
829
354
594
593
51%
57%
48%
51%
41%
40%
61%
55%
57%
52%
51%
49%
56%
42%
47%
56%
de
de
bcde
de
de
de
m
n
15%
13%
9%
6%
7%
11%
9%
4%
11%
87%
13%
70%
30%
50%
50%
TV/ VIDEO VIEWING
987
217
110
91
54
62
109
102
29
94
858
129
689
294
477
510
42%
68%
34%
45%
34%
31%
49%
54%
33%
36%
43%
41%
46%
35%
37%
48%
bcdefghi
bdeh
bdehi
bdehi
m
n
22%
11%
9%
5%
6%
11%
10%
3%
10%
87%
13%
70%
30%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
USE TWITTER
332
63
36
24
21
17
38
29
11
42
294
38
237
95
167
166
14%
20%
11%
12%
13%
9%
17%
16%
12%
16%
15%
12%
16%
11%
13%
16%
bceh
e
e
e
m
19%
11%
7%
6%
5%
11%
9%
3%
13%
88%
12%
71%
29%
50%
50%
STREAMED AUDIO SERVICES
228
32
25
25
15
10
33
18
8
23
196
31
178
50
118
110
10%
10%
8%
13%
9%
5%
15%
10%
9%
9%
10%
10%
12%
6%
9%
10%
e
be
m
14%
11%
11%
7%
4%
14%
8%
4%
10%
86%
14%
78%
22%
52%
48%
None of these
84
10
9
6
11
5
7
6
3
13
78
6
39
45
46
39
4%
3%
3%
3%
7%
3%
3%
3%
3%
5%
4%
2%
3%
5%
4%
4%
k
l
12%
11%
7%
13%
6%
8%
7%
4%
16%
93%
7%
46%
53%
54%
46%
Don't know
2
-
-
-
-
1
-
-
1
-
2
-
1
1
1
1
*%
-%
-%
-%
-%
*%
-%
-%
1%
-%
*%
-%
*%
*%
*%
*%
-%
-%
-%
-%
40%
-%
-%
23%
-%
100%
-%
60%
40%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Up to 512kb
6
4
2
1
*
3
2
-
2
-
2
2
1
1
2
6
*
-
-
*%
*%
*%
*%
*%
*%
*%
-%
1%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
63%
37%
12%
2%
45%
41%
-%
43%
-%
35%
35%
14%
24%
27%
98%
2%
-%
-%
Up to 1MB
8
2
6
2
4
2
*
2
1
2
2
1
1
3
4
6
1
1
-
*%
*%
1%
1%
1%
*%
*%
1%
1%
1%
*%
*%
*%
1%
1%
*%
1%
1%
-%
ef
29%
71%
24%
53%
22%
1%
22%
18%
20%
20%
14%
8%
36%
42%
75%
13%
12%
-%
Up to 2MB
18
10
8
*
4
6
8
*
2
1
5
9
2
4
2
16
*
1
-
1%
1%
1%
*%
1%
1%
1%
*%
1%
*%
1%
1%
*%
1%
1%
1%
*%
1%
-%
l
56%
44%
1%
22%
34%
43%
2%
10%
6%
28%
52%
12%
24%
13%
89%
3%
8%
-%
Up to 4MB
22
13
9
-
5
5
12
2
2
4
8
9
6
5
2
18
1
2
1
1%
1%
1%
-%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
2%
1%
ce
61%
39%
-%
23%
23%
54%
8%
10%
20%
37%
40%
29%
22%
9%
84%
4%
8%
3%
Up to 8MB
53
34
19
4
15
18
16
4
5
9
19
18
19
7
8
44
6
1
1
3%
3%
2%
1%
4%
2%
3%
2%
2%
3%
3%
3%
3%
2%
2%
3%
3%
1%
1%
b
c
65%
35%
7%
28%
34%
30%
7%
9%
17%
35%
35%
36%
14%
15%
84%
12%
3%
1%
Up to 10MB
59
44
15
14
10
23
12
4
2
7
24
22
12
15
9
53
3
3
-
3%
4%
1%
5%
3%
3%
2%
3%
1%
2%
4%
3%
2%
3%
2%
3%
1%
3%
-%
b
f
h
r
r
75%
25%
24%
17%
39%
20%
7%
3%
12%
41%
38%
20%
26%
16%
91%
4%
5%
-%
Up to 16MB
47
27
19
5
13
20
10
5
4
7
18
15
16
11
4
42
2
3
*
2%
3%
2%
2%
3%
2%
2%
3%
2%
2%
3%
2%
3%
2%
1%
2%
1%
3%
*%
n
r
r
58%
42%
11%
27%
42%
21%
11%
8%
16%
39%
33%
35%
24%
8%
90%
3%
6%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Up to 20MB
84
55
29
9
15
36
23
3
5
12
25
39
17
17
11
69
8
7
1
4%
5%
3%
3%
4%
5%
4%
2%
3%
4%
5%
6%
3%
4%
3%
4%
4%
6%
2%
b
ln
r
65%
35%
11%
18%
43%
28%
3%
6%
14%
30%
46%
20%
20%
14%
81%
10%
8%
1%
Up to 30MB
41
27
14
10
9
14
8
4
3
2
19
12
17
8
4
30
7
2
1
2%
3%
1%
3%
2%
2%
1%
2%
2%
1%
3%
2%
3%
2%
1%
2%
4%
2%
2%
b
i
n
o
65%
35%
23%
22%
34%
20%
10%
8%
5%
46%
30%
42%
20%
9%
74%
18%
5%
3%
Up to 40MB
56
32
25
9
10
22
16
2
3
8
17
21
13
16
7
50
1
3
2
3%
3%
2%
3%
3%
3%
2%
1%
2%
3%
3%
3%
2%
3%
2%
3%
1%
3%
4%
p
p
56%
44%
15%
18%
39%
28%
4%
5%
15%
30%
38%
22%
28%
12%
89%
2%
5%
4%
Up to 50MB
72
53
20
7
13
34
18
7
5
10
26
23
16
16
17
62
8
*
1
3%
5%
2%
2%
4%
4%
3%
4%
3%
3%
5%
4%
3%
3%
4%
4%
5%
*%
3%
b
q
q
q
73%
27%
10%
18%
47%
25%
10%
7%
14%
37%
32%
23%
22%
23%
86%
11%
1%
2%
Up to 100MB
48
33
15
7
13
16
11
3
4
5
20
15
16
9
8
36
10
1
1
2%
3%
1%
2%
4%
2%
2%
2%
2%
2%
4%
2%
3%
2%
2%
2%
5%
1%
2%
b
oqr
68%
32%
15%
27%
34%
23%
6%
8%
11%
41%
31%
34%
18%
17%
75%
20%
3%
2%
Over 100MB
55
39
16
11
13
24
7
1
1
11
18
15
20
13
7
50
2
2
1
3%
4%
1%
4%
3%
3%
1%
*%
1%
4%
3%
2%
3%
3%
2%
3%
1%
2%
3%
b
f
f
f
gh
g
71%
29%
21%
23%
43%
13%
1%
2%
20%
33%
27%
35%
24%
14%
91%
3%
3%
3%
SUPERFAST BROADBAND (30MB
AND ABOVE)
273
183
90
44
58
110
60
18
16
37
100
87
82
62
43
228
28
9
8
13%
18%
8%
15%
16%
14%
9%
11%
9%
12%
18%
13%
14%
13%
10%
13%
15%
8%
14%
b
f
f
f
ghi
q
67%
33%
16%
21%
40%
22%
6%
6%
13%
37%
32%
30%
23%
16%
84%
10%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Don't know
1538
656
882
220
242
581
494
128
143
224
354
441
430
336
330
1283
134
75
46
73%
64%
82%
73%
66%
72%
78%
77%
78%
74%
64%
69%
73%
73%
80%
73%
73%
74%
82%
a
d
de
j
j
j
klm
opq
43%
57%
14%
16%
38%
32%
8%
9%
15%
23%
29%
28%
22%
21%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Up to 512kb
6
-
-
1
1
-
3
1
*
-
3
3
3
3
5
1
*%
-%
-%
*%
1%
-%
1%
*%
1%
-%
*%
1%
*%
*%
*%
*%
j
-%
-%
16%
18%
-%
44%
12%
8%
-%
53%
47%
45%
55%
88%
12%
Up to 1MB
8
-
-
-
2
-
4
-
1
-
4
5
5
4
7
1
*%
-%
-%
-%
1%
-%
2%
-%
1%
-%
*%
2%
*%
*%
1%
*%
b
j
-%
-%
-%
22%
-%
47%
-%
6%
-%
45%
55%
57%
43%
86%
14%
Up to 2MB
18
2
3
2
2
2
2
2
*
-
8
10
10
6
15
3
1%
1%
1%
1%
1%
1%
1%
1%
*%
-%
*%
3%
1%
1%
1%
*%
j
o
14%
15%
11%
11%
11%
12%
13%
2%
-%
44%
56%
58%
33%
85%
15%
Up to 4MB
22
-
-
7
2
1
4
1
2
1
13
9
12
10
13
9
1%
-%
-%
4%
1%
1%
2%
1%
3%
*%
1%
3%
1%
1%
1%
1%
abi
b
ab
j
-%
-%
32%
10%
4%
19%
6%
10%
3%
61%
39%
53%
47%
61%
39%
Up to 8MB
53
1
12
10
4
6
3
3
1
5
39
14
38
14
34
19
3%
1%
4%
5%
3%
3%
1%
2%
1%
2%
2%
4%
3%
2%
3%
2%
afh
j
3%
22%
19%
8%
11%
5%
6%
1%
10%
74%
26%
72%
26%
64%
36%
Up to 10MB
59
12
11
4
6
6
3
4
2
5
50
9
41
18
32
27
3%
5%
4%
2%
4%
4%
1%
3%
2%
2%
3%
3%
3%
2%
3%
3%
20%
19%
6%
10%
11%
5%
7%
3%
9%
84%
16%
70%
30%
54%
46%
Up to 16MB
47
9
6
5
8
2
3
8
1
-
44
2
37
10
28
19
2%
4%
2%
3%
5%
1%
2%
5%
1%
-%
2%
1%
3%
1%
2%
2%
i
i
ehi
ehi
k
m
19%
12%
12%
17%
4%
7%
18%
1%
-%
95%
5%
79%
21%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Up to 20MB
84
14
6
5
6
9
7
4
3
14
77
7
61
23
51
34
4%
6%
2%
3%
4%
6%
4%
3%
4%
6%
4%
2%
5%
3%
4%
4%
b
16%
7%
6%
7%
11%
9%
5%
4%
16%
91%
9%
72%
28%
60%
40%
Up to 30MB
41
5
8
3
4
2
6
2
-
1
33
8
27
14
26
15
2%
2%
2%
2%
3%
1%
3%
1%
-%
*%
2%
3%
2%
2%
2%
2%
h
h
hi
11%
19%
8%
9%
5%
15%
5%
-%
1%
80%
20%
66%
34%
63%
37%
Up to 40MB
56
6
12
6
3
3
5
5
2
8
43
13
37
19
37
20
3%
2%
4%
3%
2%
2%
2%
3%
3%
3%
2%
4%
3%
3%
3%
2%
j
11%
22%
11%
5%
6%
8%
8%
4%
14%
77%
23%
66%
34%
65%
35%
Up to 50MB
72
9
17
3
2
5
4
10
4
8
67
6
48
24
39
34
3%
4%
5%
2%
1%
3%
2%
6%
5%
4%
4%
2%
4%
3%
3%
4%
d
cd
d
13%
23%
4%
3%
7%
6%
14%
6%
11%
92%
8%
67%
33%
54%
46%
Up to 100MB
48
2
6
3
2
3
10
4
1
5
39
9
39
9
24
24
2%
1%
2%
2%
1%
2%
5%
2%
2%
2%
2%
3%
3%
1%
2%
3%
a
m
4%
13%
7%
4%
7%
20%
8%
3%
10%
82%
18%
82%
18%
49%
51%
Over 100MB
55
12
7
4
4
3
2
5
1
12
54
1
42
12
19
36
3%
5%
2%
2%
3%
2%
1%
3%
1%
5%
3%
*%
3%
2%
2%
4%
f
fh
k
m
n
22%
12%
7%
8%
5%
4%
8%
2%
22%
97%
3%
77%
22%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
SUPERFAST BROADBAND (30MB AND
ABOVE)
273
34
49
20
14
16
27
25
9
34
236
37
194
78
144
129
13%
14%
15%
10%
10%
10%
13%
14%
11%
15%
13%
12%
15%
10%
12%
14%
m
13%
18%
7%
5%
6%
10%
9%
3%
12%
87%
13%
71%
28%
53%
47%
Don't know
1538
179
234
138
102
127
152
120
62
169
1331
206
936
598
861
677
73%
71%
73%
72%
69%
75%
73%
71%
77%
74%
74%
68%
70%
78%
72%
74%
k
l
12%
15%
9%
7%
8%
10%
8%
4%
11%
87%
13%
61%
39%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
512K
5
1
4
-
1
3
1
-
-
-
4
5
*
-
-
4
*
1
-
*%
*%
*%
-%
*%
*%
*%
-%
-%
-%
1%
1%
*%
-%
-%
*%
*%
1%
-%
l
23%
77%
-%
18%
64%
18%
-%
-%
-%
75%
98%
2%
-%
-%
82%
2%
16%
-%
750K
6
5
1
1
2
1
1
-
-
1
3
4
2
-
*
6
*
*
-
*%
*%
*%
*%
1%
*%
*%
-%
-%
*%
*%
1%
*%
-%
*%
*%
*%
*%
-%
78%
22%
20%
39%
22%
20%
-%
-%
22%
41%
69%
28%
-%
3%
91%
3%
6%
-%
1MB
13
9
4
*
2
6
5
*
2
3
5
3
3
4
4
10
2
2
-
1%
1%
*%
*%
*%
1%
1%
*%
1%
1%
1%
*%
*%
1%
1%
1%
1%
2%
-%
68%
32%
1%
14%
45%
40%
3%
14%
20%
37%
24%
21%
28%
27%
76%
12%
12%
-%
1.5MB
9
7
2
1
-
5
3
2
*
-
4
6
1
1
1
7
1
1
-
*%
1%
*%
*%
-%
1%
*%
1%
*%
-%
1%
1%
*%
*%
*%
*%
1%
1%
-%
76%
24%
13%
-%
54%
33%
21%
1%
-%
38%
66%
13%
11%
10%
76%
11%
13%
-%
2MB
15
9
6
1
3
8
2
1
1
2
6
5
6
3
-
14
*
1
-
1%
1%
1%
*%
1%
1%
*%
*%
1%
1%
1%
1%
1%
1%
-%
1%
*%
1%
-%
n
58%
42%
10%
17%
57%
16%
5%
8%
14%
41%
36%
41%
23%
-%
92%
2%
6%
-%
3MB
12
9
3
1
1
4
5
1
*
3
2
6
1
4
1
11
*
*
*
1%
1%
*%
*%
*%
1%
1%
1%
*%
1%
*%
1%
*%
1%
*%
1%
*%
*%
1%
72%
28%
10%
11%
34%
45%
12%
2%
27%
17%
48%
12%
32%
8%
92%
3%
2%
3%
4MB
36
25
11
2
8
10
16
1
1
9
14
16
10
7
2
30
2
3
1
2%
2%
1%
1%
2%
1%
3%
1%
*%
3%
2%
2%
2%
2%
1%
2%
1%
3%
1%
b
n
69%
31%
6%
21%
28%
45%
3%
3%
24%
38%
45%
29%
20%
6%
84%
7%
7%
2%
8MB
45
28
17
7
8
17
13
4
2
6
16
14
10
15
6
38
4
2
*
2%
3%
2%
2%
2%
2%
2%
2%
1%
2%
3%
2%
2%
3%
1%
2%
2%
2%
1%
62%
38%
15%
18%
37%
29%
9%
5%
14%
36%
32%
22%
33%
13%
84%
10%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
10MB
51
32
20
9
11
13
17
4
3
5
18
22
10
10
9
46
4
1
1
2%
3%
2%
3%
3%
2%
3%
2%
1%
2%
3%
3%
2%
2%
2%
3%
2%
1%
1%
62%
38%
18%
21%
26%
34%
8%
5%
10%
36%
42%
20%
19%
18%
90%
8%
1%
1%
16MB
30
19
11
7
8
9
5
4
3
3
10
11
12
2
5
27
1
1
*
1%
2%
1%
2%
2%
1%
1%
2%
2%
1%
2%
2%
2%
*%
1%
2%
*%
1%
*%
m
63%
37%
23%
28%
31%
17%
13%
9%
11%
34%
37%
41%
6%
16%
91%
3%
5%
1%
20MB
56
44
12
9
13
21
13
4
5
8
19
26
11
15
4
48
3
5
*
3%
4%
1%
3%
4%
3%
2%
2%
2%
3%
3%
4%
2%
3%
1%
3%
2%
5%
*%
b
ln
n
r
r
79%
21%
16%
23%
38%
23%
7%
8%
15%
35%
46%
20%
26%
8%
86%
6%
8%
*%
24MB
37
19
18
1
10
17
8
2
1
3
18
14
11
9
3
32
2
2
*
2%
2%
2%
*%
3%
2%
1%
1%
1%
1%
3%
2%
2%
2%
1%
2%
1%
2%
1%
c
i
51%
49%
3%
27%
47%
23%
5%
3%
8%
49%
37%
29%
25%
9%
87%
7%
5%
1%
50MB
66
48
18
11
6
31
19
4
5
7
24
16
23
14
12
55
8
2
1
3%
5%
2%
4%
2%
4%
3%
2%
3%
2%
4%
2%
4%
3%
3%
3%
4%
2%
2%
b
73%
27%
16%
9%
47%
28%
6%
8%
11%
36%
24%
35%
21%
19%
84%
11%
3%
2%
100MB
28
22
6
1
6
13
8
1
3
3
11
11
6
7
4
17
9
2
*
1%
2%
1%
*%
2%
2%
1%
1%
2%
1%
2%
2%
1%
2%
1%
1%
5%
1%
1%
b
oqr
79%
21%
5%
20%
47%
28%
4%
11%
9%
38%
40%
20%
25%
14%
60%
33%
5%
1%
Over 100MB
46
32
14
9
8
21
8
1
4
8
16
15
15
9
7
39
5
2
1
2%
3%
1%
3%
2%
3%
1%
*%
2%
3%
3%
2%
3%
2%
2%
2%
3%
1%
2%
b
69%
31%
20%
18%
46%
16%
2%
9%
18%
35%
33%
34%
19%
15%
84%
10%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Other
55
35
20
8
10
19
18
2
5
13
16
21
17
12
5
50
1
3
1
3%
3%
2%
3%
3%
2%
3%
1%
3%
4%
3%
3%
3%
3%
1%
3%
1%
3%
1%
b
p
p
64%
36%
15%
17%
35%
33%
4%
9%
24%
28%
39%
30%
21%
10%
91%
2%
6%
1%
TOTAL 512K+
456
308
148
62
86
182
125
29
30
62
169
175
123
99
59
385
42
23
6
22%
30%
14%
21%
24%
23%
20%
18%
17%
20%
30%
27%
21%
21%
14%
22%
23%
23%
10%
b
ghi
lmn
n
n
r
r
r
68%
32%
14%
19%
40%
28%
6%
7%
14%
37%
38%
27%
22%
13%
84%
9%
5%
1%
TOTAL 2MB+
422
286
136
60
81
166
115
27
28
58
154
156
117
95
55
357
39
19
6
20%
28%
13%
20%
22%
21%
18%
16%
15%
19%
28%
24%
20%
20%
13%
20%
22%
19%
10%
b
ghi
n
n
n
r
r
r
68%
32%
14%
19%
39%
27%
6%
7%
14%
37%
37%
28%
22%
13%
85%
9%
5%
1%
Don't know
1596
685
911
229
270
603
493
134
148
228
372
447
447
351
350
1331
140
75
50
76%
67%
84%
76%
74%
75%
77%
81%
81%
75%
67%
69%
76%
76%
84%
75%
76%
74%
89%
a
j
j
j
k
k
klm
opq
43%
57%
14%
17%
38%
31%
8%
9%
14%
23%
28%
28%
22%
22%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
512K
5
-
-
1
1
-
1
1
-
-
3
2
4
1
5
-
*%
-%
-%
1%
1%
-%
*%
1%
-%
-%
*%
1%
*%
*%
*%
-%
o
-%
-%
23%
19%
-%
18%
22%
-%
-%
56%
44%
79%
21%
100%
-%
750K
6
2
-
-
-
-
-
2
-
1
5
1
4
2
6
*
*%
1%
-%
-%
-%
-%
-%
1%
-%
1%
*%
*%
*%
*%
1%
*%
39%
-%
-%
-%
-%
-%
31%
-%
22%
84%
16%
69%
31%
94%
6%
1MB
13
-
-
-
1
-
3
2
*
3
7
6
10
3
9
4
1%
-%
-%
-%
1%
-%
2%
1%
*%
1%
*%
2%
1%
*%
1%
*%
j
-%
-%
-%
8%
-%
26%
17%
3%
22%
50%
50%
80%
20%
70%
30%
1.5MB
9
-
1
3
1
1
-
-
-
1
4
5
6
4
7
2
*%
-%
*%
2%
*%
1%
-%
-%
-%
*%
*%
2%
*%
*%
1%
*%
j
-%
13%
31%
8%
14%
-%
-%
-%
11%
47%
53%
60%
40%
78%
22%
2MB
15
1
2
4
1
1
1
2
-
2
12
2
10
3
10
5
1%
1%
*%
2%
*%
1%
*%
1%
-%
1%
1%
1%
1%
*%
1%
1%
10%
10%
26%
4%
7%
5%
14%
-%
16%
83%
17%
70%
20%
65%
35%
3MB
12
-
1
3
1
1
3
2
*
-
7
5
4
8
10
2
1%
-%
*%
1%
1%
1%
1%
1%
1%
-%
*%
2%
*%
1%
1%
*%
j
l
-%
12%
22%
12%
7%
22%
13%
4%
-%
58%
42%
29%
71%
81%
19%
4MB
36
5
5
8
1
6
2
4
-
-
24
12
26
10
22
14
2%
2%
2%
4%
*%
4%
1%
2%
-%
-%
1%
4%
2%
1%
2%
1%
dfhi
dhi
j
14%
14%
22%
2%
17%
4%
10%
-%
-%
66%
34%
73%
27%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
8MB
45
8
8
4
5
4
4
2
1
2
35
9
28
16
28
17
2%
3%
3%
2%
3%
2%
2%
1%
1%
1%
2%
3%
2%
2%
2%
2%
17%
18%
9%
10%
9%
9%
5%
2%
4%
79%
21%
63%
35%
61%
39%
10MB
51
7
5
6
7
8
3
3
1
5
43
8
37
14
28
23
2%
3%
2%
3%
5%
5%
2%
2%
1%
2%
2%
3%
3%
2%
2%
3%
h
h
14%
10%
11%
14%
16%
7%
7%
1%
10%
84%
16%
72%
28%
54%
46%
16MB
30
4
4
4
5
2
2
4
2
2
29
1
23
7
18
12
1%
2%
1%
2%
3%
1%
1%
2%
2%
1%
2%
*%
2%
1%
2%
1%
14%
12%
12%
15%
6%
7%
13%
5%
6%
96%
4%
75%
25%
60%
40%
20MB
56
13
4
7
5
2
8
2
3
4
50
6
45
10
31
25
3%
5%
1%
4%
4%
1%
4%
1%
4%
2%
3%
2%
3%
1%
3%
3%
bg
m
23%
7%
12%
9%
4%
14%
3%
6%
7%
89%
11%
81%
19%
56%
44%
24MB
37
4
6
3
2
2
10
1
1
3
26
11
26
11
26
11
2%
2%
2%
2%
1%
1%
5%
*%
1%
1%
1%
4%
2%
1%
2%
1%
gh
j
11%
17%
9%
6%
6%
26%
2%
2%
8%
70%
30%
69%
31%
69%
31%
50MB
66
1
15
6
2
6
7
4
5
9
59
7
44
21
36
30
3%
1%
5%
3%
1%
4%
3%
2%
6%
4%
3%
2%
3%
3%
3%
3%
a
ad
a
2%
23%
10%
3%
9%
10%
6%
7%
14%
90%
10%
68%
32%
54%
46%
100MB
28
2
4
-
1
-
2
4
2
2
26
2
23
5
9
19
1%
1%
1%
-%
1%
-%
1%
2%
3%
1%
1%
1%
2%
1%
1%
2%
ce
ce
n
7%
13%
-%
5%
-%
6%
14%
8%
8%
93%
7%
81%
19%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Over 100MB
46
9
7
3
2
2
3
3
1
8
43
4
34
11
21
26
2%
4%
2%
1%
1%
1%
2%
2%
2%
4%
2%
1%
3%
1%
2%
3%
19%
16%
6%
4%
4%
7%
7%
3%
17%
92%
8%
74%
24%
45%
55%
Other
55
-
4
6
5
3
6
12
1
14
43
12
37
19
40
15
3%
-%
1%
3%
3%
2%
3%
7%
1%
6%
2%
4%
3%
2%
3%
2%
a
a
a
abeh
abh
o
-%
7%
10%
8%
6%
12%
23%
1%
24%
79%
21%
66%
34%
73%
27%
TOTAL 512K+
456
57
62
52
34
36
48
36
16
42
373
83
325
127
265
191
22%
23%
19%
27%
23%
21%
23%
21%
20%
19%
21%
28%
24%
17%
22%
21%
j
m
13%
14%
11%
8%
8%
11%
8%
4%
9%
82%
18%
71%
28%
58%
42%
TOTAL 2MB+
422
55
61
48
32
35
44
30
16
37
354
68
301
118
237
184
20%
22%
19%
25%
21%
20%
21%
18%
20%
16%
20%
23%
22%
15%
20%
20%
i
m
13%
14%
11%
7%
8%
10%
7%
4%
9%
84%
16%
71%
28%
56%
44%
Don't know
1596
195
254
135
108
130
153
121
63
171
1389
207
975
617
884
711
76%
77%
79%
70%
73%
77%
74%
72%
79%
75%
77%
69%
73%
81%
74%
78%
c
k
l
12%
16%
8%
7%
8%
10%
8%
4%
11%
87%
13%
61%
39%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2840
1359
1481
433
490
1015
902
282
278
396
596
716
922
607
593
1745
364
370
361
Effective Weighted Sample
1962
946
1017
289
328
706
647
203
188
285
449
524
631
425
400
1512
235
230
275
Total
2157
1057
1100
313
380
817
647
176
190
313
565
648
602
475
431
1810
185
104
58
49%
51%
15%
18%
38%
30%
8%
9%
15%
26%
30%
28%
22%
20%
84%
9%
5%
3%
Yes
753
478
274
117
146
287
203
48
46
112
251
268
221
153
111
640
55
47
11
35%
45%
25%
37%
39%
35%
31%
27%
24%
36%
44%
41%
37%
32%
26%
35%
30%
45%
19%
b
f
gh
ghi
mn
n
n
r
r
opr
64%
36%
16%
19%
38%
27%
6%
6%
15%
33%
36%
29%
20%
15%
85%
7%
6%
1%
No
1131
456
675
161
197
420
353
104
119
170
286
317
312
252
249
959
88
51
34
52%
43%
61%
52%
52%
51%
55%
59%
63%
54%
51%
49%
52%
53%
58%
53%
47%
49%
59%
a
j
k
pq
40%
60%
14%
17%
37%
31%
9%
11%
15%
25%
28%
28%
22%
22%
85%
8%
4%
3%
Don't know
273
123
150
35
36
110
91
24
24
31
28
63
69
70
70
211
42
7
13
13%
12%
14%
11%
10%
14%
14%
14%
13%
10%
5%
10%
12%
15%
16%
12%
23%
7%
23%
d
j
j
j
k
kl
q
oq
oq
45%
55%
13%
13%
40%
33%
9%
9%
11%
10%
23%
25%
25%
26%
77%
16%
3%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2840
184
224
212
192
175
202
186
174
196
2060
780
1635
1197
1435
1405
Effective Weighted Sample
1962
166
212
203
181
163
192
174
162
180
1617
372
1143
843
1012
973
Total
2157
258
325
197
149
171
209
176
82
242
1851
305
1370
779
1216
940
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Yes
753
66
104
78
49
57
100
66
32
88
627
126
520
229
434
319
35%
26%
32%
40%
33%
34%
48%
37%
39%
36%
34%
41%
38%
29%
36%
34%
a
abdegi
a
a
a
j
m
9%
14%
10%
7%
8%
13%
9%
4%
12%
83%
17%
69%
30%
58%
42%
No
1131
172
185
106
73
79
99
84
39
121
989
142
696
433
621
510
52%
67%
57%
54%
49%
46%
47%
48%
48%
50%
53%
47%
51%
56%
51%
54%
bcdefghi
e
k
l
15%
16%
9%
6%
7%
9%
7%
3%
11%
87%
13%
62%
38%
55%
45%
Don't know
273
20
37
13
27
35
10
26
11
32
236
37
153
118
161
112
13%
8%
11%
7%
18%
20%
5%
15%
13%
13%
13%
12%
11%
15%
13%
12%
f
abcf
abcf
acf
cf
cf
l
7%
13%
5%
10%
13%
4%
10%
4%
12%
86%
14%
56%
43%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Base for %
110
60
50
21
28
42
19
13
10
15
34
35
31
22
22
95
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very satisfied
39
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
36%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly satisfied
57
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL SATISFIED
96
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Neither
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly dissatisfied
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very dissatisfied
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL DISSATISFIED
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Base for %
110
14
10
12
7
5
5
7
3
32
97
13
82
28
60
49
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very satisfied
39
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
36%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly satisfied
57
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL SATISFIED
96
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Neither
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly dissatisfied
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very dissatisfied
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL DISSATISFIED
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Don't know
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Base for %
110
60
50
21
28
42
19
13
10
15
34
35
31
22
22
95
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very satisfied
38
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
34%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly satisfied
54
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL SATISFIED
91
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Neither
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly dissatisfied
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very dissatisfied
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL DISSATISFIED
9
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Base for %
110
14
10
12
7
5
5
7
3
32
97
13
82
28
60
49
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very satisfied
38
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
34%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly satisfied
54
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL SATISFIED
91
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Neither
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly dissatisfied
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very dissatisfied
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL DISSATISFIED
9
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Don't know
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Base for %
110
60
50
21
28
42
19
13
10
15
34
35
31
22
22
95
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very satisfied
47
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly satisfied
46
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL SATISFIED
93
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Neither
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly dissatisfied
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very dissatisfied
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL DISSATISFIED
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
142
75
67
37
33
44
28
26
12
18
34
31
49
34
28
92
17
20
13
Effective Weighted Sample
96
51
45
23
23
32
21
19
8
14
26
25
33
22
20
78
12
10
10
Total
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Base for %
110
14
10
12
7
5
5
7
3
32
97
13
82
28
60
49
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very satisfied
47
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly satisfied
46
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL SATISFIED
93
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Neither
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Fairly dissatisfied
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Very dissatisfied
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
TOTAL DISSATISFIED
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
142
8
7
14
8
7
6
10
7
25
103
39
88
53
73
69
Effective Weighted Sample
96
8
7
13
8
6
6
9
7
22
81
17
65
34
48
51
Total
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Don't know
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
A lot faster
108
57
51
12
29
42
26
14
12
11
35
32
28
26
23
84
14
6
5
5%
6%
5%
4%
8%
5%
4%
9%
7%
4%
6%
5%
5%
6%
5%
5%
7%
6%
9%
f
i
o
53%
47%
11%
26%
39%
24%
13%
11%
10%
32%
30%
26%
24%
21%
77%
12%
6%
4%
A little faster
228
107
121
33
46
86
63
23
16
43
62
72
58
59
39
194
20
7
7
11%
10%
11%
11%
12%
11%
10%
14%
9%
14%
11%
11%
10%
13%
9%
11%
11%
7%
13%
q
q
47%
53%
15%
20%
38%
28%
10%
7%
19%
27%
32%
25%
26%
17%
85%
9%
3%
3%
TOTAL FASTER
336
164
172
45
74
128
88
37
28
55
98
104
86
85
61
278
33
13
12
16%
16%
16%
15%
20%
16%
14%
22%
15%
18%
18%
16%
15%
18%
15%
16%
18%
13%
21%
f
oq
49%
51%
13%
22%
38%
26%
11%
8%
16%
29%
31%
25%
25%
18%
83%
10%
4%
4%
About the same
1116
551
565
160
208
429
318
83
100
163
289
337
319
225
234
925
114
53
23
53%
54%
52%
54%
57%
53%
50%
50%
55%
54%
52%
52%
54%
49%
57%
52%
63%
52%
41%
f
m
r
oqr
r
49%
51%
14%
19%
38%
28%
7%
9%
15%
26%
30%
29%
20%
21%
83%
10%
5%
2%
A little slower
258
137
121
33
33
108
84
21
21
36
77
93
77
50
37
224
14
16
4
12%
13%
11%
11%
9%
13%
13%
12%
12%
12%
14%
15%
13%
11%
9%
13%
7%
16%
7%
d
d
n
n
pr
pr
53%
47%
13%
13%
42%
33%
8%
8%
14%
30%
36%
30%
20%
14%
87%
5%
6%
1%
A lot slower
147
70
77
15
21
61
51
5
12
18
51
53
38
33
22
125
10
10
3
7%
7%
7%
5%
6%
8%
8%
3%
7%
6%
9%
8%
7%
7%
5%
7%
5%
10%
5%
g
r
48%
52%
10%
14%
41%
34%
3%
8%
12%
34%
36%
26%
23%
15%
85%
7%
7%
2%
TOTAL SLOWER
405
207
198
48
54
169
135
26
34
54
128
147
115
84
59
349
23
27
6
19%
20%
18%
16%
15%
21%
21%
15%
18%
18%
23%
23%
20%
18%
14%
20%
13%
26%
11%
d
d
g
n
n
pr
opr
51%
49%
12%
13%
42%
33%
6%
8%
13%
32%
36%
28%
21%
15%
86%
6%
7%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Don't know
250
107
143
47
30
77
96
21
21
31
42
55
67
68
59
214
12
9
15
12%
10%
13%
16%
8%
10%
15%
13%
12%
10%
8%
9%
11%
15%
14%
12%
7%
9%
26%
de
de
j
k
k
p
opq
43%
57%
19%
12%
31%
38%
8%
9%
13%
17%
22%
27%
27%
24%
86%
5%
4%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
A lot faster
108
5
7
14
9
16
11
6
8
8
93
15
71
37
47
61
5%
2%
2%
7%
6%
10%
5%
4%
10%
4%
5%
5%
5%
5%
4%
7%
ab
b
abgi
abgi
n
5%
6%
13%
8%
15%
10%
6%
7%
8%
86%
14%
66%
34%
43%
57%
A little faster
228
22
27
27
16
21
30
16
12
24
189
38
155
72
119
109
11%
9%
8%
14%
11%
12%
14%
10%
15%
11%
10%
13%
12%
9%
10%
12%
10%
12%
12%
7%
9%
13%
7%
5%
11%
83%
17%
68%
32%
52%
48%
TOTAL FASTER
336
27
34
41
25
37
40
22
19
32
283
53
227
109
166
170
16%
11%
10%
21%
17%
22%
19%
13%
24%
14%
16%
18%
17%
14%
14%
19%
abg
abg
ab
abgi
n
8%
10%
12%
7%
11%
12%
7%
6%
10%
84%
16%
67%
33%
49%
51%
About the same
1116
173
178
95
76
83
93
69
37
121
990
126
731
380
604
512
53%
69%
56%
50%
51%
49%
45%
41%
46%
53%
55%
42%
55%
50%
51%
56%
bcdefghi
fg
g
g
k
m
n
16%
16%
9%
7%
7%
8%
6%
3%
11%
89%
11%
65%
34%
54%
46%
A little slower
258
25
36
28
20
15
35
21
11
34
215
43
160
98
160
98
12%
10%
11%
15%
14%
9%
17%
12%
13%
15%
12%
14%
12%
13%
13%
11%
e
10%
14%
11%
8%
6%
13%
8%
4%
13%
83%
17%
62%
38%
62%
38%
A lot slower
147
6
20
14
8
13
19
19
4
22
100
48
97
50
101
47
7%
2%
6%
7%
5%
8%
9%
11%
5%
10%
6%
16%
7%
7%
8%
5%
a
a
a
adh
a
j
o
4%
13%
9%
5%
9%
13%
13%
3%
15%
68%
32%
66%
34%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
TOTAL SLOWER
405
30
56
42
28
28
54
40
15
56
315
91
257
148
261
145
19%
12%
18%
22%
19%
17%
26%
23%
18%
25%
17%
30%
19%
19%
22%
16%
a
abe
a
a
j
o
7%
14%
10%
7%
7%
13%
10%
4%
14%
78%
22%
63%
37%
64%
36%
Don't know
250
22
52
14
18
21
20
38
9
18
218
32
122
126
160
90
12%
9%
16%
7%
13%
13%
10%
23%
11%
8%
12%
11%
9%
16%
13%
10%
aci
acdefhi
l
o
9%
21%
6%
7%
8%
8%
15%
4%
7%
87%
13%
49%
50%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Base for %
2069
1007
1062
296
365
792
618
161
179
301
552
637
581
449
401
1734
179
100
56
49%
51%
14%
18%
38%
30%
8%
9%
15%
27%
31%
28%
22%
19%
84%
9%
5%
3%
Very satisfied
887
421
467
146
157
323
261
91
91
136
204
248
262
195
182
762
56
42
27
43%
42%
44%
50%
43%
41%
42%
57%
51%
45%
37%
39%
45%
43%
45%
44%
31%
42%
49%
ef
ij
j
j
k
p
p
p
47%
53%
16%
18%
36%
29%
10%
10%
15%
23%
28%
30%
22%
21%
86%
6%
5%
3%
Fairly satisfied
915
457
459
127
174
359
255
51
61
124
280
288
248
196
182
744
107
41
22
44%
45%
43%
43%
48%
45%
41%
32%
34%
41%
51%
45%
43%
44%
45%
43%
60%
41%
40%
g
ghi
oqr
50%
50%
14%
19%
39%
28%
6%
7%
14%
31%
32%
27%
21%
20%
81%
12%
4%
2%
TOTAL SATISFIED
1803
877
925
273
331
683
515
142
152
260
484
536
510
391
364
1506
164
83
50
87%
87%
87%
93%
91%
86%
83%
89%
85%
87%
88%
84%
88%
87%
91%
87%
91%
83%
88%
ef
ef
k
q
49%
51%
15%
18%
38%
29%
8%
8%
14%
27%
30%
28%
22%
20%
84%
9%
5%
3%
Neither
122
60
62
9
15
40
57
8
18
17
27
42
33
28
18
104
6
8
3
6%
6%
6%
3%
4%
5%
9%
5%
10%
6%
5%
7%
6%
6%
4%
6%
3%
8%
6%
cde
gj
p
49%
51%
8%
13%
33%
47%
6%
15%
14%
22%
35%
27%
23%
15%
86%
5%
6%
3%
Fairly dissatisfied
85
44
41
7
13
40
26
7
6
16
18
31
23
19
12
71
7
6
2
4%
4%
4%
2%
3%
5%
4%
5%
3%
5%
3%
5%
4%
4%
3%
4%
4%
6%
4%
52%
48%
8%
15%
47%
30%
9%
7%
19%
21%
36%
27%
22%
14%
83%
8%
7%
3%
Very dissatisfied
60
27
33
6
5
29
20
4
3
7
23
28
15
10
7
52
3
4
1
3%
3%
3%
2%
1%
4%
3%
2%
2%
2%
4%
4%
3%
2%
2%
3%
1%
4%
2%
d
n
44%
56%
10%
9%
49%
33%
6%
5%
12%
38%
46%
24%
17%
12%
88%
4%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
TOTAL DISSATISFIED
145
71
75
13
18
69
45
11
9
24
41
58
38
29
20
123
9
9
3
7%
7%
7%
4%
5%
9%
7%
7%
5%
8%
7%
9%
7%
7%
5%
7%
5%
9%
6%
cd
n
49%
51%
9%
12%
48%
31%
8%
6%
16%
28%
40%
26%
20%
13%
85%
6%
6%
2%
Don't know
38
21
17
4
2
12
20
6
4
2
5
6
6
13
13
32
4
2
*
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Base for %
2069
251
315
188
145
165
203
165
78
224
1772
297
1319
743
1166
903
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Very satisfied
887
65
158
83
75
77
72
81
35
116
789
98
547
338
481
407
43%
26%
50%
44%
52%
46%
35%
49%
45%
52%
45%
33%
41%
45%
41%
45%
af
a
af
af
af
a
af
k
7%
18%
9%
8%
9%
8%
9%
4%
13%
89%
11%
62%
38%
54%
46%
Fairly satisfied
915
165
128
70
51
71
91
58
34
75
801
114
610
301
506
409
44%
66%
41%
37%
35%
43%
45%
35%
43%
33%
45%
38%
46%
40%
43%
45%
bcdefghi
i
k
m
18%
14%
8%
6%
8%
10%
6%
4%
8%
88%
12%
67%
33%
55%
45%
TOTAL SATISFIED
1803
231
287
153
127
148
163
139
69
190
1590
213
1157
638
987
816
87%
92%
91%
81%
88%
90%
80%
84%
88%
85%
90%
72%
88%
86%
85%
90%
cfgi
cfg
cf
f
k
n
13%
16%
8%
7%
8%
9%
8%
4%
11%
88%
12%
64%
35%
55%
45%
Neither
122
13
12
20
8
6
23
9
3
10
90
31
62
60
83
39
6%
5%
4%
11%
5%
4%
11%
6%
4%
4%
5%
11%
5%
8%
7%
4%
behi
abdehi
j
l
o
11%
10%
17%
6%
5%
19%
8%
3%
8%
74%
26%
51%
49%
68%
32%
Fairly dissatisfied
85
4
10
9
7
6
9
8
3
15
59
27
51
34
53
32
4%
2%
3%
5%
5%
3%
4%
5%
4%
7%
3%
9%
4%
5%
5%
4%
a
j
5%
12%
10%
8%
7%
10%
9%
4%
17%
69%
31%
60%
40%
63%
37%
Very dissatisfied
60
3
6
6
3
5
8
9
2
9
34
26
48
11
43
17
3%
1%
2%
3%
2%
3%
4%
6%
3%
4%
2%
9%
4%
2%
4%
2%
ab
j
m
o
5%
10%
10%
6%
8%
14%
16%
4%
15%
56%
44%
81%
19%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
TOTAL DISSATISFIED
145
7
16
15
10
11
17
17
6
24
92
53
100
45
97
49
7%
3%
5%
8%
7%
6%
8%
10%
7%
11%
5%
18%
8%
6%
8%
5%
a
a
a
ab
j
o
5%
11%
10%
7%
7%
12%
12%
4%
17%
64%
36%
69%
31%
67%
33%
Don't know
38
2
5
4
2
5
5
4
2
3
33
5
18
20
24
14
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Base for %
2064
1008
1056
296
365
790
614
160
177
301
551
636
581
447
400
1730
179
100
56
49%
51%
14%
18%
38%
30%
8%
9%
15%
27%
31%
28%
22%
19%
84%
9%
5%
3%
Very satisfied
822
392
430
136
155
294
237
88
86
125
186
233
240
171
178
698
56
40
28
40%
39%
41%
46%
43%
37%
39%
55%
48%
42%
34%
37%
41%
38%
44%
40%
31%
40%
50%
ef
ij
j
j
k
p
opq
48%
52%
17%
19%
36%
29%
11%
10%
15%
23%
28%
29%
21%
22%
85%
7%
5%
3%
Fairly satisfied
861
436
426
132
154
339
237
49
58
118
262
258
234
200
169
711
93
37
20
42%
43%
40%
44%
42%
43%
39%
31%
33%
39%
48%
41%
40%
45%
42%
41%
52%
37%
36%
ghi
oqr
51%
49%
15%
18%
39%
27%
6%
7%
14%
30%
30%
27%
23%
20%
83%
11%
4%
2%
TOTAL SATISFIED
1684
828
856
268
310
632
473
137
143
243
448
490
474
371
347
1409
150
77
48
82%
82%
81%
90%
85%
80%
77%
86%
81%
81%
81%
77%
82%
83%
87%
81%
84%
77%
86%
def
f
k
kl
q
49%
51%
16%
18%
38%
28%
8%
9%
14%
27%
29%
28%
22%
21%
84%
9%
5%
3%
Neither
160
74
86
11
25
62
62
11
20
21
37
56
46
37
21
132
16
9
3
8%
7%
8%
4%
7%
8%
10%
7%
12%
7%
7%
9%
8%
8%
5%
8%
9%
9%
6%
c
c
j
n
46%
54%
7%
16%
39%
39%
7%
13%
13%
23%
35%
29%
23%
13%
83%
10%
5%
2%
Fairly dissatisfied
126
62
63
10
20
50
45
8
5
23
34
51
40
20
14
107
8
9
2
6%
6%
6%
3%
6%
6%
7%
5%
3%
8%
6%
8%
7%
4%
4%
6%
4%
9%
4%
c
h
mn
n
r
50%
50%
8%
16%
40%
36%
6%
4%
18%
27%
41%
32%
16%
11%
85%
6%
7%
2%
Very dissatisfied
95
44
51
7
10
45
33
5
8
14
31
38
20
20
17
81
5
6
3
5%
4%
5%
2%
3%
6%
5%
3%
4%
5%
6%
6%
3%
4%
4%
5%
3%
6%
5%
cd
c
l
46%
54%
8%
10%
47%
35%
5%
8%
15%
33%
40%
21%
21%
18%
86%
6%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
TOTAL DISSATISFIED
221
106
114
17
30
95
78
12
13
37
65
89
61
39
32
188
13
14
5
11%
11%
11%
6%
8%
12%
13%
8%
7%
12%
12%
14%
10%
9%
8%
11%
7%
14%
9%
c
cd
mn
pr
48%
52%
8%
14%
43%
35%
6%
6%
17%
29%
40%
27%
18%
14%
85%
6%
6%
2%
Don't know
43
21
22
3
2
14
23
6
6
2
6
7
6
15
14
36
4
2
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Base for %
2064
251
315
188
145
163
203
164
78
223
1770
295
1316
741
1163
902
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Very satisfied
822
69
147
68
66
64
71
71
38
105
731
91
509
310
437
385
40%
27%
47%
36%
46%
39%
35%
43%
49%
47%
41%
31%
39%
42%
38%
43%
acf
af
a
a
acf
acf
k
n
8%
18%
8%
8%
8%
9%
9%
5%
13%
89%
11%
62%
38%
53%
47%
Fairly satisfied
861
151
121
73
54
74
84
64
26
65
769
93
571
286
462
399
42%
60%
38%
39%
37%
45%
41%
39%
33%
29%
43%
31%
43%
39%
40%
44%
bcdefghi
hi
i
k
m
n
18%
14%
8%
6%
9%
10%
7%
3%
8%
89%
11%
66%
33%
54%
46%
TOTAL SATISFIED
1684
220
269
140
120
138
155
134
64
170
1500
184
1080
597
899
784
82%
88%
85%
74%
83%
84%
76%
82%
82%
76%
85%
62%
82%
81%
77%
87%
cfi
cfi
c
c
k
n
13%
16%
8%
7%
8%
9%
8%
4%
10%
89%
11%
64%
35%
53%
47%
Neither
160
20
18
24
10
9
23
8
4
16
123
38
95
65
114
46
8%
8%
6%
13%
7%
5%
11%
5%
5%
7%
7%
13%
7%
9%
10%
5%
begh
begh
j
o
13%
11%
15%
6%
5%
14%
5%
2%
10%
77%
23%
59%
41%
71%
29%
Fairly dissatisfied
126
7
20
13
9
7
11
10
8
22
93
32
74
52
81
44
6%
3%
6%
7%
6%
4%
5%
6%
10%
10%
5%
11%
6%
7%
7%
5%
ae
ae
j
6%
16%
11%
7%
5%
9%
8%
6%
17%
74%
26%
59%
41%
65%
35%
Very dissatisfied
95
3
9
11
6
10
15
11
2
15
54
41
68
27
68
28
5%
1%
3%
6%
4%
6%
7%
7%
3%
7%
3%
14%
5%
4%
6%
3%
a
a
ab
a
a
j
o
3%
9%
12%
6%
11%
15%
12%
2%
16%
57%
43%
72%
28%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
TOTAL DISSATISFIED
221
10
28
24
15
17
25
22
10
37
147
73
142
79
149
72
11%
4%
9%
13%
10%
10%
12%
13%
13%
16%
8%
25%
11%
11%
13%
8%
a
a
a
a
a
a
ab
j
o
5%
13%
11%
7%
8%
11%
10%
4%
17%
67%
33%
64%
36%
67%
33%
Don't know
43
2
5
4
2
6
5
5
2
5
36
7
20
22
27
15
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Base for %
2068
1008
1060
296
365
790
617
161
177
302
551
637
581
449
400
1732
179
100
56
49%
51%
14%
18%
38%
30%
8%
9%
15%
27%
31%
28%
22%
19%
84%
9%
5%
3%
Very satisfied
892
422
470
137
157
335
262
88
90
133
215
255
254
194
188
756
64
43
28
43%
42%
44%
46%
43%
42%
43%
55%
51%
44%
39%
40%
44%
43%
47%
44%
36%
43%
49%
ij
j
k
p
p
47%
53%
15%
18%
38%
29%
10%
10%
15%
24%
29%
29%
22%
21%
85%
7%
5%
3%
Fairly satisfied
857
432
425
128
157
320
252
51
57
118
250
267
230
192
166
706
95
34
22
41%
43%
40%
43%
43%
40%
41%
32%
32%
39%
45%
42%
40%
43%
42%
41%
53%
34%
40%
gh
oqr
50%
50%
15%
18%
37%
29%
6%
7%
14%
29%
31%
27%
22%
19%
82%
11%
4%
3%
TOTAL SATISFIED
1749
854
895
265
314
655
515
139
148
250
465
522
485
386
354
1462
159
77
50
85%
85%
84%
89%
86%
83%
83%
87%
83%
83%
84%
82%
83%
86%
89%
84%
89%
77%
89%
ef
kl
q
q
q
49%
51%
15%
18%
37%
29%
8%
8%
14%
27%
30%
28%
22%
20%
84%
9%
4%
3%
Neither
147
67
80
11
24
64
48
12
19
23
35
46
50
30
21
123
9
13
3
7%
7%
8%
4%
7%
8%
8%
8%
10%
8%
6%
7%
9%
7%
5%
7%
5%
13%
5%
c
c
n
opr
45%
55%
7%
16%
44%
32%
8%
13%
16%
24%
31%
34%
20%
14%
84%
6%
9%
2%
Fairly dissatisfied
107
59
48
15
18
40
34
4
8
17
29
43
30
19
15
90
7
7
2
5%
6%
4%
5%
5%
5%
5%
3%
4%
6%
5%
7%
5%
4%
4%
5%
4%
7%
3%
n
r
55%
45%
14%
17%
38%
32%
4%
7%
16%
28%
41%
28%
18%
14%
85%
7%
7%
2%
Very dissatisfied
66
29
37
6
8
31
21
5
3
11
21
26
16
14
10
57
4
2
2
3%
3%
3%
2%
2%
4%
3%
3%
2%
4%
4%
4%
3%
3%
2%
3%
2%
2%
3%
43%
57%
9%
12%
47%
32%
7%
5%
17%
32%
39%
25%
21%
15%
87%
6%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
TOTAL DISSATISFIED
172
87
85
21
26
71
54
9
11
28
51
69
46
33
25
147
12
10
3
8%
9%
8%
7%
7%
9%
9%
6%
6%
9%
9%
11%
8%
7%
6%
8%
6%
10%
6%
n
51%
49%
12%
15%
41%
32%
5%
6%
16%
29%
40%
27%
19%
14%
86%
7%
6%
2%
Don't know
39
21
19
3
2
14
21
6
6
1
6
6
6
13
14
33
4
2
*
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Base for %
2068
251
315
188
145
163
203
165
78
224
1772
295
1317
744
1165
902
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Very satisfied
892
81
156
75
74
71
75
79
40
105
802
90
555
333
473
419
43%
32%
49%
40%
52%
44%
37%
48%
51%
47%
45%
30%
42%
45%
41%
46%
af
acf
a
af
acf
a
k
n
9%
17%
8%
8%
8%
8%
9%
4%
12%
90%
10%
62%
37%
53%
47%
Fairly satisfied
857
146
120
74
46
71
85
63
26
75
727
129
559
295
489
367
41%
58%
38%
39%
32%
43%
42%
38%
33%
33%
41%
44%
42%
40%
42%
41%
bcdefghi
d
d
17%
14%
9%
5%
8%
10%
7%
3%
9%
85%
15%
65%
34%
57%
43%
TOTAL SATISFIED
1749
226
276
149
121
142
160
143
66
179
1530
219
1113
628
962
786
85%
90%
88%
79%
83%
87%
79%
86%
85%
80%
86%
74%
85%
84%
83%
87%
cfi
cf
cf
k
n
13%
16%
9%
7%
8%
9%
8%
4%
10%
87%
13%
64%
36%
55%
45%
Neither
147
16
20
20
8
7
20
7
5
20
121
26
88
60
92
55
7%
6%
6%
11%
6%
4%
10%
4%
6%
9%
7%
9%
7%
8%
8%
6%
eg
g
11%
13%
14%
5%
5%
14%
5%
3%
14%
82%
18%
60%
40%
63%
37%
Fairly dissatisfied
107
4
14
12
9
6
16
10
5
15
80
27
65
41
69
37
5%
2%
4%
6%
6%
4%
8%
6%
7%
7%
4%
9%
5%
6%
6%
4%
a
a
a
a
a
a
j
4%
13%
11%
8%
5%
15%
9%
5%
14%
75%
25%
61%
39%
65%
35%
Very dissatisfied
66
4
6
8
7
8
7
6
2
9
42
24
50
15
41
24
3%
2%
2%
4%
5%
5%
4%
4%
2%
4%
2%
8%
4%
2%
4%
3%
j
m
6%
10%
12%
11%
12%
11%
9%
3%
14%
64%
36%
77%
23%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
TOTAL DISSATISFIED
172
8
20
19
16
13
23
16
7
24
121
51
116
56
111
61
8%
3%
6%
10%
11%
8%
11%
10%
9%
11%
7%
17%
9%
8%
10%
7%
a
a
a
a
a
a
j
o
5%
12%
11%
9%
8%
13%
9%
4%
14%
71%
29%
67%
33%
64%
36%
Don't know
39
2
5
4
2
6
5
4
2
3
33
6
20
19
25
15
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2774
1323
1451
410
474
999
891
262
271
385
590
712
899
589
572
1701
357
363
353
Effective Weighted Sample
1919
921
999
276
317
696
638
190
183
276
444
522
617
412
387
1477
231
227
269
Total
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Yes
2001
981
1020
286
353
776
587
157
167
290
548
617
559
441
384
1685
166
98
52
95%
95%
95%
95%
96%
96%
92%
94%
91%
96%
98%
96%
95%
96%
93%
95%
91%
96%
93%
f
f
h
ghi
n
p
p
49%
51%
14%
18%
39%
29%
8%
8%
15%
27%
31%
28%
22%
19%
84%
8%
5%
3%
No
56
26
30
7
8
17
24
7
12
11
3
11
17
13
15
40
11
3
3
3%
3%
3%
2%
2%
2%
4%
4%
6%
4%
*%
2%
3%
3%
4%
2%
6%
3%
6%
j
j
j
o
o
46%
54%
13%
14%
30%
44%
12%
21%
19%
5%
20%
30%
24%
26%
70%
19%
5%
6%
Don't know
50
22
28
7
5
12
26
2
5
2
6
15
11
7
16
41
6
2
1
2%
2%
3%
2%
1%
1%
4%
1%
3%
1%
1%
2%
2%
2%
4%
2%
3%
2%
1%
de
m
43%
57%
14%
11%
24%
52%
5%
10%
4%
13%
31%
22%
14%
32%
83%
12%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2774
181
221
207
189
173
201
176
170
183
2008
766
1598
1168
1408
1366
Effective Weighted Sample
1919
163
209
199
178
162
191
165
158
169
1578
367
1116
826
994
945
Total
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Yes
2001
244
306
190
134
162
201
163
70
215
1711
290
1286
709
1123
878
95%
97%
96%
99%
91%
95%
97%
96%
88%
95%
95%
96%
96%
93%
94%
96%
dh
h
dhi
h
dh
h
h
m
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
35%
56%
44%
No
56
3
8
2
2
4
4
5
6
5
51
5
26
30
34
23
3%
1%
3%
1%
1%
2%
2%
3%
8%
2%
3%
2%
2%
4%
3%
2%
abcdefi
l
6%
14%
3%
3%
7%
7%
9%
11%
9%
90%
10%
47%
53%
60%
40%
Don't know
50
5
6
1
11
4
3
2
3
7
44
6
25
24
34
16
2%
2%
2%
1%
7%
2%
1%
1%
4%
3%
2%
2%
2%
3%
3%
2%
abcefg
c
9%
12%
2%
22%
7%
5%
4%
7%
14%
88%
12%
49%
48%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2620
1254
1366
390
457
965
808
244
248
372
579
681
851
561
526
1613
331
343
333
Effective Weighted Sample
1816
875
941
262
306
672
583
178
166
267
437
499
585
393
357
1406
212
215
256
Total
2001
981
1020
286
353
776
587
157
167
290
548
617
559
441
384
1685
166
98
52
49%
51%
14%
18%
39%
29%
8%
8%
15%
27%
31%
28%
22%
19%
84%
8%
5%
3%
Laptop
1443
700
743
217
254
583
389
97
104
202
458
489
404
311
238
1223
122
66
32
72%
71%
73%
76%
72%
75%
66%
62%
62%
69%
83%
79%
72%
70%
62%
73%
73%
68%
60%
f
f
ghi
lmn
n
n
r
r
49%
51%
15%
18%
40%
27%
7%
7%
14%
32%
34%
28%
22%
17%
85%
8%
5%
2%
Tablet computer (e.g. iPad)
1271
596
675
186
241
530
314
83
97
190
405
410
366
295
200
1064
99
72
37
64%
61%
66%
65%
68%
68%
53%
53%
58%
66%
74%
66%
65%
67%
52%
63%
60%
74%
70%
a
f
f
f
g
ghi
n
n
n
op
op
47%
53%
15%
19%
42%
25%
7%
8%
15%
32%
32%
29%
23%
16%
84%
8%
6%
3%
Smartphone
1267
599
668
223
280
534
231
89
95
187
397
377
367
279
245
1059
109
58
41
63%
61%
66%
78%
79%
69%
39%
57%
57%
64%
73%
61%
66%
63%
64%
63%
66%
59%
78%
a
ef
ef
f
ghi
opq
47%
53%
18%
22%
42%
18%
7%
7%
15%
31%
30%
29%
22%
19%
84%
9%
5%
3%
Desktop PC
536
296
241
79
61
203
194
32
42
78
167
191
166
99
80
469
36
26
5
27%
30%
24%
28%
17%
26%
33%
21%
25%
27%
30%
31%
30%
22%
21%
28%
22%
26%
10%
b
d
d
de
g
mn
mn
r
r
r
55%
45%
15%
11%
38%
36%
6%
8%
14%
31%
36%
31%
18%
15%
88%
7%
5%
1%
Games console
434
218
216
106
102
200
26
23
44
64
141
116
114
113
90
355
46
24
9
22%
22%
21%
37%
29%
26%
4%
14%
26%
22%
26%
19%
20%
26%
23%
21%
28%
24%
18%
def
f
f
g
g
g
k
or
50%
50%
24%
23%
46%
6%
5%
10%
15%
33%
27%
26%
26%
21%
82%
11%
5%
2%
TV set
325
165
160
52
65
122
86
19
33
51
123
116
78
72
59
272
18
30
5
16%
17%
16%
18%
18%
16%
15%
12%
20%
17%
22%
19%
14%
16%
15%
16%
11%
31%
9%
g
l
pr
opr
51%
49%
16%
20%
38%
26%
6%
10%
16%
38%
36%
24%
22%
18%
84%
5%
9%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2620
1254
1366
390
457
965
808
244
248
372
579
681
851
561
526
1613
331
343
333
Effective Weighted Sample
1816
875
941
262
306
672
583
178
166
267
437
499
585
393
357
1406
212
215
256
Total
2001
981
1020
286
353
776
587
157
167
290
548
617
559
441
384
1685
166
98
52
49%
51%
14%
18%
39%
29%
8%
8%
15%
27%
31%
28%
22%
19%
84%
8%
5%
3%
E-reader (e.g. Kindle)
293
131
162
43
42
120
88
11
16
36
101
114
83
67
29
254
16
18
4
15%
13%
16%
15%
12%
15%
15%
7%
10%
12%
18%
18%
15%
15%
8%
15%
10%
19%
8%
ghi
n
n
n
pr
pr
45%
55%
15%
14%
41%
30%
4%
6%
12%
34%
39%
28%
23%
10%
87%
5%
6%
1%
Netbook
127
62
65
25
15
62
25
6
15
16
45
49
31
28
19
110
8
7
1
6%
6%
6%
9%
4%
8%
4%
4%
9%
6%
8%
8%
6%
6%
5%
7%
5%
8%
3%
df
df
r
r
49%
51%
20%
12%
49%
20%
5%
12%
13%
36%
39%
25%
22%
15%
87%
6%
6%
1%
Other portable/ handheld device
(e.g. portable games console/ iPod
Touch)
69
35
33
13
14
33
10
*
3
9
27
23
17
17
11
61
2
4
1
3%
4%
3%
4%
4%
4%
2%
*%
2%
3%
5%
4%
3%
4%
3%
4%
1%
4%
2%
f
f
f
g
g
52%
48%
18%
20%
48%
14%
1%
5%
13%
40%
34%
25%
25%
16%
89%
3%
6%
2%
Smart watch (e.g. Apple Watch,
Pebble, Samsung, Sony)
39
24
14
8
6
18
6
*
4
1
17
16
9
9
5
33
2
3
*
2%
2%
1%
3%
2%
2%
1%
*%
2%
*%
3%
3%
2%
2%
1%
2%
1%
3%
1%
gi
r
63%
37%
20%
16%
47%
17%
1%
10%
4%
45%
42%
23%
23%
12%
86%
4%
9%
1%
None of these
16
6
11
1
1
3
11
1
2
1
2
*
3
6
8
14
1
*
*
1%
1%
1%
*%
*%
*%
2%
1%
1%
*%
*%
*%
1%
1%
2%
1%
1%
*%
1%
e
k
kl
35%
65%
6%
8%
17%
70%
9%
13%
7%
10%
1%
18%
35%
46%
89%
7%
2%
3%
Don't know
13
8
4
1
-
8
4
-
1
2
1
2
2
2
7
12
*
*
-
1%
1%
*%
*%
-%
1%
1%
-%
1%
1%
*%
*%
*%
1%
2%
1%
*%
*%
-%
kl
65%
35%
8%
-%
62%
29%
-%
10%
16%
8%
15%
12%
18%
55%
94%
2%
4%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Mean number of types of devices
2.9
2.9
2.9
3.3
3.1
3.1
2.3
2.3
2.7
2.9
3.4
3.1
2.9
2.9
2.5
2.9
2.8
3.2
2.6
def
f
f
g
g
ghi
n
n
n
r
opr
Standard deviation
1.68
1.72
1.64
1.78
1.51
1.76
1.47
1.32
1.58
1.58
1.76
1.76
1.67
1.62
1.59
1.69
1.47
1.95
1.42
Standard error
.03
.05
.04
.09
.07
.06
.05
.08
.10
.08
.07
.07
.06
.07
.07
.04
.08
.11
.08
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2620
175
210
204
173
165
194
169
148
175
1892
728
1533
1080
1325
1295
Effective Weighted Sample
1816
158
198
196
162
154
185
159
138
162
1490
350
1072
765
937
898
Total
2001
244
306
190
134
162
201
163
70
215
1711
290
1286
709
1123
878
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
35%
56%
44%
Laptop
1443
220
214
142
86
107
152
116
43
143
1245
198
962
477
793
650
72%
90%
70%
75%
64%
66%
76%
71%
61%
67%
73%
68%
75%
67%
71%
74%
bcdefghi
dh
dh
m
15%
15%
10%
6%
7%
11%
8%
3%
10%
86%
14%
67%
33%
55%
45%
Tablet computer (e.g. iPad)
1271
130
186
131
86
90
136
113
52
141
1075
197
875
392
739
532
64%
53%
61%
69%
64%
56%
67%
69%
74%
65%
63%
68%
68%
55%
66%
61%
ae
a
ae
ae
abe
a
m
o
10%
15%
10%
7%
7%
11%
9%
4%
11%
85%
15%
69%
31%
58%
42%
Smartphone
1267
170
150
126
74
114
137
126
51
113
1089
179
903
361
676
591
63%
69%
49%
66%
55%
70%
68%
78%
72%
52%
64%
62%
70%
51%
60%
67%
bdi
bdi
bdi
bdi
bcdfi
bdi
m
n
13%
12%
10%
6%
9%
11%
10%
4%
9%
86%
14%
71%
28%
53%
47%
Desktop PC
536
55
100
59
27
51
55
47
21
55
447
90
324
210
321
215
27%
23%
33%
31%
20%
32%
27%
29%
29%
26%
26%
31%
25%
30%
29%
25%
ad
d
d
l
o
10%
19%
11%
5%
10%
10%
9%
4%
10%
83%
17%
60%
39%
60%
40%
Games console
434
37
50
37
32
49
47
34
19
49
373
60
315
117
244
190
22%
15%
16%
19%
24%
30%
23%
21%
27%
23%
22%
21%
25%
17%
22%
22%
abc
ab
m
9%
12%
8%
7%
11%
11%
8%
4%
11%
86%
14%
73%
27%
56%
44%
TV set
325
13
24
41
24
24
50
62
15
18
245
79
231
94
188
136
16%
5%
8%
22%
18%
15%
25%
38%
21%
9%
14%
27%
18%
13%
17%
16%
abi
abi
ab
abei
abcdefhi
abi
j
m
4%
7%
13%
7%
8%
15%
19%
5%
6%
76%
24%
71%
29%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2620
175
210
204
173
165
194
169
148
175
1892
728
1533
1080
1325
1295
Effective Weighted Sample
1816
158
198
196
162
154
185
159
138
162
1490
350
1072
765
937
898
Total
2001
244
306
190
134
162
201
163
70
215
1711
290
1286
709
1123
878
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
35%
56%
44%
E-reader (e.g. Kindle)
293
17
42
31
21
41
37
38
8
18
231
62
200
93
198
95
15%
7%
14%
16%
15%
25%
19%
23%
12%
8%
13%
21%
16%
13%
18%
11%
a
ai
a
abcdhi
ai
abhi
j
o
6%
14%
11%
7%
14%
13%
13%
3%
6%
79%
21%
68%
32%
68%
32%
Netbook
127
18
11
12
7
23
11
13
4
12
102
25
89
37
75
52
6%
7%
4%
6%
6%
14%
5%
8%
5%
5%
6%
9%
7%
5%
7%
6%
bcdfhi
14%
9%
9%
6%
18%
8%
10%
3%
9%
80%
20%
70%
29%
59%
41%
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
69
3
2
13
3
14
10
4
4
8
54
14
53
16
44
25
3%
1%
1%
7%
2%
8%
5%
2%
6%
4%
3%
5%
4%
2%
4%
3%
abdg
abdg
b
ab
b
m
5%
3%
20%
4%
20%
15%
6%
6%
11%
80%
20%
77%
23%
64%
36%
Smart watch (e.g. Apple Watch, Pebble,
Samsung, Sony)
39
1
3
6
1
4
4
4
2
7
31
8
30
9
27
12
2%
*%
1%
3%
1%
3%
2%
3%
2%
3%
2%
3%
2%
1%
2%
1%
2%
9%
14%
4%
12%
11%
12%
4%
18%
80%
20%
77%
23%
70%
30%
None of these
16
2
4
4
1
1
-
-
-
3
14
2
10
7
8
8
1%
1%
1%
2%
1%
1%
-%
-%
-%
1%
1%
1%
1%
1%
1%
1%
f
10%
22%
25%
6%
9%
-%
-%
-%
17%
87%
13%
59%
41%
51%
49%
Don't know
13
-
5
1
2
-
1
1
-
2
10
2
8
5
8
5
1%
-%
2%
*%
2%
-%
1%
1%
-%
1%
1%
1%
1%
1%
1%
1%
-%
40%
6%
17%
-%
8%
8%
-%
15%
81%
19%
62%
38%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Mean number of types of devices
2.9
2.7
2.6
3.2
2.7
3.2
3.2
3.4
3.1
2.6
2.9
3.1
3.1
2.5
2.9
2.8
abdi
abdi
abdi
abdi
abdi
j
m
Standard deviation
1.68
1.42
1.51
1.96
1.65
2.01
1.59
1.67
1.66
1.64
1.64
1.86
1.69
1.61
1.77
1.56
Standard error
.03
.11
.10
.14
.13
.16
.11
.13
.14
.12
.04
.07
.04
.05
.05
.04
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
650
321
329
37
41
96
476
209
83
31
7
55
136
141
316
343
104
89
114
Effective Weighted Sample
397
185
212
25
25
60
287
129
51
20
3
37
82
81
200
286
62
54
87
Total
349
163
186
25
25
56
243
106
43
21
3
37
70
77
164
282
35
20
12
47%
53%
**
**
**
70%
30%
**
**
**
**
20%
22%
47%
81%
10%
**
3%
Certain to
5
4
1
**
**
**
*
1
**
**
**
**
*
2
1
5
-
**
-
1%
2%
1%
**
**
**
*%
1%
**
**
**
**
1%
3%
1%
2%
-%
**
-%
74%
26%
**
**
**
2%
16%
**
**
**
**
8%
48%
16%
98%
-%
**
-%
Very likely
8
6
2
**
**
**
2
1
**
**
**
**
3
2
3
7
*
**
*
2%
4%
1%
**
**
**
1%
1%
**
**
**
**
4%
2%
2%
2%
1%
**
4%
73%
27%
**
**
**
21%
13%
**
**
**
**
34%
24%
33%
85%
4%
**
5%
Likely
29
13
17
**
**
**
3
12
**
**
**
**
7
5
14
24
2
**
*
8%
8%
9%
**
**
**
1%
12%
**
**
**
**
10%
7%
8%
9%
6%
**
4%
44%
56%
**
**
**
12%
42%
**
**
**
**
24%
18%
47%
83%
8%
**
2%
TOTAL LIKELY
43
23
20
**
**
**
5
14
**
**
**
**
10
10
17
36
3
**
1
12%
14%
11%
**
**
**
2%
13%
**
**
**
**
15%
12%
11%
13%
7%
**
7%
53%
47%
**
**
**
12%
33%
**
**
**
**
24%
23%
41%
85%
6%
**
2%
Unlikely
37
16
21
**
**
**
24
11
**
**
**
**
5
10
18
29
3
**
2
11%
10%
11%
**
**
**
10%
10%
**
**
**
**
8%
12%
11%
10%
8%
**
14%
43%
57%
**
**
**
67%
30%
**
**
**
**
15%
26%
50%
79%
8%
**
5%
Very unlikely
43
21
22
**
**
**
32
13
**
**
**
**
13
10
18
30
8
**
2
12%
13%
12%
**
**
**
13%
12%
**
**
**
**
18%
13%
11%
11%
22%
**
16%
o
49%
51%
**
**
**
76%
30%
**
**
**
**
29%
24%
42%
71%
18%
**
5%
Certain not to
186
83
103
**
**
**
165
60
**
**
**
**
36
37
91
151
19
**
6
53%
51%
56%
**
**
**
68%
57%
**
**
**
**
52%
48%
56%
54%
54%
**
51%
44%
56%
**
**
**
89%
32%
**
**
**
**
19%
20%
49%
81%
10%
**
3%
TOTAL UNLIKELY
266
120
146
**
**
**
222
84
**
**
**
**
54
57
127
211
29
**
10
76%
73%
79%
**
**
**
91%
79%
**
**
**
**
77%
73%
78%
75%
84%
**
82%
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
11%
**
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
650
321
329
37
41
96
476
209
83
31
7
55
136
141
316
343
104
89
114
Effective Weighted Sample
397
185
212
25
25
60
287
129
51
20
3
37
82
81
200
286
62
54
87
Total
349
163
186
25
25
56
243
106
43
21
3
37
70
77
164
282
35
20
12
47%
53%
**
**
**
70%
30%
**
**
**
**
20%
22%
47%
81%
10%
**
3%
Don't know
40
21
20
**
**
**
16
8
**
**
**
**
6
11
19
35
3
**
1
12%
13%
11%
**
**
**
7%
7%
**
**
**
**
8%
14%
12%
12%
9%
**
11%
51%
49%
**
**
**
40%
19%
**
**
**
**
14%
27%
47%
86%
7%
**
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
650
23
22
22
45
59
23
48
59
42
458
192
108
537
276
374
Effective Weighted Sample
397
19
21
21
41
54
22
42
54
39
336
69
66
336
160
246
Total
349
29
28
19
30
50
22
35
25
43
308
41
76
270
163
185
**
**
**
**
**
**
**
**
**
88%
12%
22%
78%
47%
53%
Certain to
5
**
**
**
**
**
**
**
**
**
2
3
4
1
3
2
1%
**
**
**
**
**
**
**
**
**
1%
7%
5%
*%
2%
1%
j
m
**
**
**
**
**
**
**
**
**
44%
56%
74%
19%
56%
44%
Very likely
8
**
**
**
**
**
**
**
**
**
8
*
3
5
3
5
2%
**
**
**
**
**
**
**
**
**
2%
1%
4%
2%
2%
3%
**
**
**
**
**
**
**
**
**
95%
5%
42%
58%
34%
66%
Likely
29
**
**
**
**
**
**
**
**
**
27
2
13
17
18
12
8%
**
**
**
**
**
**
**
**
**
9%
6%
17%
6%
11%
6%
m
**
**
**
**
**
**
**
**
**
92%
8%
43%
57%
60%
40%
TOTAL LIKELY
43
**
**
**
**
**
**
**
**
**
37
6
20
22
23
20
12%
**
**
**
**
**
**
**
**
**
12%
14%
26%
8%
14%
11%
m
**
**
**
**
**
**
**
**
**
87%
13%
47%
52%
54%
46%
Unlikely
37
**
**
**
**
**
**
**
**
**
33
4
11
26
19
17
11%
**
**
**
**
**
**
**
**
**
11%
10%
14%
10%
12%
9%
**
**
**
**
**
**
**
**
**
89%
11%
30%
70%
53%
47%
Very unlikely
43
**
**
**
**
**
**
**
**
**
39
4
11
31
18
25
12%
**
**
**
**
**
**
**
**
**
13%
10%
15%
12%
11%
13%
**
**
**
**
**
**
**
**
**
91%
9%
26%
74%
42%
58%
Certain not to
186
**
**
**
**
**
**
**
**
**
162
25
18
167
84
102
53%
**
**
**
**
**
**
**
**
**
52%
60%
24%
62%
51%
55%
l
**
**
**
**
**
**
**
**
**
87%
13%
10%
90%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
650
23
22
22
45
59
23
48
59
42
458
192
108
537
276
374
Effective Weighted Sample
397
19
21
21
41
54
22
42
54
39
336
69
66
336
160
246
Total
349
29
28
19
30
50
22
35
25
43
308
41
76
270
163
185
**
**
**
**
**
**
**
**
**
88%
12%
22%
78%
47%
53%
TOTAL UNLIKELY
266
**
**
**
**
**
**
**
**
**
233
33
40
224
121
145
76%
**
**
**
**
**
**
**
**
**
76%
80%
53%
83%
74%
78%
l
**
**
**
**
**
**
**
**
**
88%
12%
15%
84%
46%
54%
Don't know
40
**
**
**
**
**
**
**
**
**
38
2
16
24
19
21
12%
**
**
**
**
**
**
**
**
**
12%
6%
21%
9%
12%
12%
m
**
**
**
**
**
**
**
**
**
94%
6%
40%
59%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
No need
175
80
95
**
**
**
156
47
**
**
**
**
37
38
77
141
**
**
**
66%
67%
65%
**
**
**
71%
56%
**
**
**
**
69%
67%
60%
67%
**
**
**
46%
54%
**
**
**
90%
27%
**
**
**
**
21%
22%
44%
81%
**
**
**
Don't want a computer
78
35
43
**
**
**
71
28
**
**
**
**
14
19
40
61
**
**
**
30%
29%
30%
**
**
**
32%
33%
**
**
**
**
25%
34%
31%
29%
**
**
**
45%
55%
**
**
**
91%
35%
**
**
**
**
17%
24%
50%
77%
**
**
**
Too old to use the internet
73
34
39
**
**
**
71
19
**
**
**
**
15
15
34
56
**
**
**
27%
28%
27%
**
**
**
32%
23%
**
**
**
**
28%
26%
27%
27%
**
**
**
47%
53%
**
**
**
98%
26%
**
**
**
**
21%
20%
47%
78%
**
**
**
Don't know how you use computers
64
32
31
**
**
**
54
27
**
**
**
**
11
14
37
49
**
**
**
24%
27%
22%
**
**
**
24%
33%
**
**
**
**
19%
24%
29%
23%
**
**
**
51%
49%
**
**
**
84%
43%
**
**
**
**
17%
21%
59%
76%
**
**
**
Too expensive to set up
35
16
20
**
**
**
18
16
**
**
**
**
5
5
23
25
**
**
**
13%
13%
14%
**
**
**
8%
19%
**
**
**
**
10%
8%
18%
12%
**
**
**
44%
56%
**
**
**
51%
46%
**
**
**
**
15%
13%
65%
71%
**
**
**
Computer is too expensive to buy
18
9
9
**
**
**
15
10
**
**
**
**
3
4
10
15
**
**
**
7%
8%
6%
**
**
**
7%
11%
**
**
**
**
5%
7%
8%
7%
**
**
**
52%
48%
**
**
**
85%
53%
**
**
**
**
14%
22%
56%
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
Friends/ family member checks
things on the internet for me
18
11
7
**
**
**
17
5
**
**
**
**
5
4
7
15
**
**
**
7%
10%
5%
**
**
**
8%
6%
**
**
**
**
10%
7%
6%
7%
**
**
**
63%
37%
**
**
**
97%
29%
**
**
**
**
30%
21%
41%
85%
**
**
**
Don't have a phone line
12
5
7
**
**
**
6
4
**
**
**
**
4
1
6
8
**
**
**
4%
4%
5%
**
**
**
3%
5%
**
**
**
**
7%
3%
5%
4%
**
**
**
43%
57%
**
**
**
47%
35%
**
**
**
**
34%
12%
54%
69%
**
**
**
Charges are too expensive
12
5
7
**
**
**
8
5
**
**
**
**
2
3
7
8
**
**
**
4%
4%
5%
**
**
**
4%
6%
**
**
**
**
4%
6%
5%
4%
**
**
**
42%
58%
**
**
**
68%
44%
**
**
**
**
18%
26%
55%
65%
**
**
**
Satisfied with using the internet
elsewhere
10
5
5
**
**
**
4
4
**
**
**
**
4
2
5
9
**
**
**
4%
5%
3%
**
**
**
2%
4%
**
**
**
**
7%
3%
4%
4%
**
**
**
54%
46%
**
**
**
44%
36%
**
**
**
**
37%
16%
48%
92%
**
**
**
Worries/ concerns about privacy
issues
4
3
1
**
**
**
3
*
**
**
**
**
-
1
2
3
**
**
**
1%
2%
1%
**
**
**
1%
*%
**
**
**
**
-%
2%
2%
1%
**
**
**
70%
30%
**
**
**
68%
9%
**
**
**
**
-%
30%
55%
78%
**
**
**
Concerned about security/ fraud
4
4
*
**
**
**
4
-
**
**
**
**
*
2
2
3
**
**
**
1%
3%
*%
**
**
**
2%
-%
**
**
**
**
*%
3%
1%
1%
**
**
**
b
97%
3%
**
**
**
100%
-%
**
**
**
**
2%
46%
49%
81%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
Health reasons - bad eyesight
2
2
*
**
**
**
2
-
**
**
**
**
*
1
1
1
**
**
**
1%
1%
*%
**
**
**
1%
-%
**
**
**
**
*%
2%
1%
1%
**
**
**
82%
18%
**
**
**
100%
-%
**
**
**
**
6%
50%
44%
50%
**
**
**
Satisfied with using the internet at
work
2
2
*
**
**
**
*
-
**
**
**
**
2
*
-
1
**
**
**
1%
1%
*%
**
**
**
*%
-%
**
**
**
**
3%
1%
-%
1%
**
**
**
n
88%
12%
**
**
**
9%
-%
**
**
**
**
81%
19%
-%
78%
**
**
**
My computer is out of date
*
-
*
**
**
**
*
*
**
**
**
**
*
*
-
*
**
**
**
*%
-%
*%
**
**
**
*%
*%
**
**
**
**
1%
*%
-%
*%
**
**
**
-%
100%
**
**
**
100%
11%
**
**
**
**
89%
11%
-%
89%
**
**
**
Other
1
1
-
**
**
**
1
1
**
**
**
**
-
1
-
1
**
**
**
1%
1%
-%
**
**
**
1%
1%
**
**
**
**
-%
2%
-%
1%
**
**
**
100%
-%
**
**
**
100%
67%
**
**
**
**
-%
67%
-%
100%
**
**
**
ANY INVOLUNTARY REASONS
153
72
81
**
**
**
124
52
**
**
**
**
28
30
81
119
**
**
**
58%
61%
55%
**
**
**
56%
62%
**
**
**
**
52%
53%
63%
56%
**
**
**
47%
53%
**
**
**
81%
34%
**
**
**
**
18%
20%
53%
78%
**
**
**
ANY VOLUNTARY REASONS
217
97
120
**
**
**
191
64
**
**
**
**
46
49
98
174
**
**
**
82%
81%
82%
**
**
**
86%
76%
**
**
**
**
85%
86%
77%
83%
**
**
**
45%
55%
**
**
**
88%
30%
**
**
**
**
21%
22%
45%
80%
**
**
**
ONLY VOLUNTARY REASONS
110
47
63
**
**
**
96
31
**
**
**
**
25
26
46
89
**
**
**
41%
39%
43%
**
**
**
43%
37%
**
**
**
**
47%
46%
36%
42%
**
**
**
42%
58%
**
**
**
87%
28%
**
**
**
**
23%
23%
42%
81%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
Don't know
2
*
2
**
**
**
1
1
**
**
**
**
1
1
*
2
**
**
**
1%
*%
1%
**
**
**
1%
1%
**
**
**
**
1%
2%
*%
1%
**
**
**
3%
97%
**
**
**
53%
53%
**
**
**
**
33%
47%
20%
97%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
No need
175
**
**
**
**
**
**
**
**
**
150
24
**
148
86
88
66%
**
**
**
**
**
**
**
**
**
65%
74%
**
66%
71%
61%
**
**
**
**
**
**
**
**
**
86%
14%
**
85%
50%
50%
Don't want a computer
78
**
**
**
**
**
**
**
**
**
68
10
**
68
34
45
30%
**
**
**
**
**
**
**
**
**
29%
32%
**
30%
28%
31%
**
**
**
**
**
**
**
**
**
87%
13%
**
87%
43%
57%
Too old to use the internet
73
**
**
**
**
**
**
**
**
**
62
10
**
70
32
41
27%
**
**
**
**
**
**
**
**
**
27%
32%
**
31%
27%
28%
**
**
**
**
**
**
**
**
**
86%
14%
**
97%
44%
56%
Don't know how you use computers
64
**
**
**
**
**
**
**
**
**
60
4
**
56
27
37
24%
**
**
**
**
**
**
**
**
**
26%
11%
**
25%
22%
26%
k
**
**
**
**
**
**
**
**
**
94%
6%
**
88%
42%
58%
Too expensive to set up
35
**
**
**
**
**
**
**
**
**
33
2
**
30
16
20
13%
**
**
**
**
**
**
**
**
**
14%
7%
**
13%
13%
14%
**
**
**
**
**
**
**
**
**
94%
6%
**
84%
45%
55%
Computer is too expensive to buy
18
**
**
**
**
**
**
**
**
**
17
1
**
17
11
7
7%
**
**
**
**
**
**
**
**
**
7%
4%
**
8%
9%
5%
**
**
**
**
**
**
**
**
**
93%
7%
**
95%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
Friends/ family member checks things on
the internet for me
18
**
**
**
**
**
**
**
**
**
16
2
**
18
10
8
7%
**
**
**
**
**
**
**
**
**
7%
7%
**
8%
9%
5%
**
**
**
**
**
**
**
**
**
87%
13%
**
100%
57%
43%
Don't have a phone line
12
**
**
**
**
**
**
**
**
**
10
2
**
8
6
6
4%
**
**
**
**
**
**
**
**
**
4%
5%
**
4%
5%
4%
**
**
**
**
**
**
**
**
**
86%
14%
**
69%
48%
52%
Charges are too expensive
12
**
**
**
**
**
**
**
**
**
10
2
**
9
7
5
4%
**
**
**
**
**
**
**
**
**
4%
5%
**
4%
6%
3%
**
**
**
**
**
**
**
**
**
85%
15%
**
80%
62%
38%
Satisfied with using the internet elsewhere
10
**
**
**
**
**
**
**
**
**
9
1
**
7
2
8
4%
**
**
**
**
**
**
**
**
**
4%
3%
**
3%
1%
6%
**
**
**
**
**
**
**
**
**
90%
10%
**
70%
18%
82%
Worries/ concerns about privacy issues
4
**
**
**
**
**
**
**
**
**
4
*
**
3
1
3
1%
**
**
**
**
**
**
**
**
**
2%
1%
**
1%
1%
2%
**
**
**
**
**
**
**
**
**
94%
6%
**
75%
23%
77%
Concerned about security/ fraud
4
**
**
**
**
**
**
**
**
**
4
*
**
3
1
3
1%
**
**
**
**
**
**
**
**
**
2%
1%
**
1%
1%
2%
**
**
**
**
**
**
**
**
**
94%
6%
**
82%
18%
82%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
Health reasons - bad eyesight
2
**
**
**
**
**
**
**
**
**
2
*
**
2
1
1
1%
**
**
**
**
**
**
**
**
**
1%
1%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
89%
11%
**
100%
53%
47%
Satisfied with using the internet at work
2
**
**
**
**
**
**
**
**
**
2
*
**
-
*
2
1%
**
**
**
**
**
**
**
**
**
1%
1%
**
-%
*%
1%
**
**
**
**
**
**
**
**
**
90%
10%
**
-%
19%
81%
My computer is out of date
*
**
**
**
**
**
**
**
**
**
*
*
**
*
*
*
*%
**
**
**
**
**
**
**
**
**
*%
*%
**
*%
*%
*%
**
**
**
**
**
**
**
**
**
89%
11%
**
100%
89%
11%
Other
1
**
**
**
**
**
**
**
**
**
1
-
**
1
-
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
*%
-%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
67%
-%
100%
ANY INVOLUNTARY REASONS
153
**
**
**
**
**
**
**
**
**
137
16
**
135
66
87
58%
**
**
**
**
**
**
**
**
**
59%
49%
**
60%
55%
60%
**
**
**
**
**
**
**
**
**
90%
10%
**
88%
43%
57%
ANY VOLUNTARY REASONS
217
**
**
**
**
**
**
**
**
**
189
28
**
183
101
116
82%
**
**
**
**
**
**
**
**
**
81%
86%
**
82%
84%
80%
**
**
**
**
**
**
**
**
**
87%
13%
**
84%
47%
53%
ONLY VOLUNTARY REASONS
110
**
**
**
**
**
**
**
**
**
93
17
**
88
55
55
41%
**
**
**
**
**
**
**
**
**
40%
51%
**
39%
45%
38%
**
**
**
**
**
**
**
**
**
85%
15%
**
80%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
Don't know
2
**
**
**
**
**
**
**
**
**
2
*
**
1
-
2
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
-%
2%
**
**
**
**
**
**
**
**
**
97%
3%
**
53%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
No need
120
54
66
**
**
**
108
30
**
**
**
**
28
24
50
97
**
**
**
45%
45%
45%
**
**
**
49%
36%
**
**
**
**
51%
42%
39%
46%
**
**
**
45%
55%
**
**
**
90%
25%
**
**
**
**
23%
20%
42%
82%
**
**
**
Too old to use the internet
36
14
22
**
**
**
36
10
**
**
**
**
5
9
19
27
**
**
**
14%
12%
15%
**
**
**
16%
12%
**
**
**
**
10%
15%
15%
13%
**
**
**
40%
60%
**
**
**
100%
29%
**
**
**
**
15%
24%
53%
76%
**
**
**
Don't want a computer
32
13
20
**
**
**
28
12
**
**
**
**
8
8
13
23
**
**
**
12%
10%
13%
**
**
**
13%
14%
**
**
**
**
14%
15%
11%
11%
**
**
**
39%
61%
**
**
**
88%
38%
**
**
**
**
24%
26%
42%
73%
**
**
**
Don't know how you use computers
29
17
12
**
**
**
24
12
**
**
**
**
5
5
18
23
**
**
**
11%
14%
8%
**
**
**
11%
14%
**
**
**
**
9%
8%
14%
11%
**
**
**
57%
43%
**
**
**
83%
42%
**
**
**
**
18%
17%
61%
82%
**
**
**
Too expensive to set up
19
6
13
**
**
**
7
10
**
**
**
**
3
4
12
13
**
**
**
7%
5%
9%
**
**
**
3%
12%
**
**
**
**
5%
6%
10%
6%
**
**
**
32%
68%
**
**
**
39%
51%
**
**
**
**
15%
19%
66%
71%
**
**
**
Satisfied with using the internet
elsewhere
8
4
4
**
**
**
3
3
**
**
**
**
4
2
2
7
**
**
**
3%
3%
3%
**
**
**
1%
3%
**
**
**
**
7%
3%
2%
3%
**
**
**
50%
50%
**
**
**
39%
35%
**
**
**
**
48%
21%
31%
92%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
Friends/family member checks
things on the internet for me
6
3
3
**
**
**
6
2
**
**
**
**
1
2
2
6
**
**
**
2%
3%
2%
**
**
**
3%
2%
**
**
**
**
1%
4%
2%
3%
**
**
**
47%
53%
**
**
**
100%
30%
**
**
**
**
12%
32%
34%
89%
**
**
**
Charges are too expensive
4
2
1
**
**
**
2
1
**
**
**
**
-
2
2
3
**
**
**
1%
2%
1%
**
**
**
1%
1%
**
**
**
**
-%
3%
1%
1%
**
**
**
60%
40%
**
**
**
56%
24%
**
**
**
**
-%
49%
51%
76%
**
**
**
Computer is too expensive to buy
3
3
*
**
**
**
1
2
**
**
**
**
-
-
3
2
**
**
**
1%
3%
*%
**
**
**
1%
2%
**
**
**
**
-%
-%
3%
1%
**
**
**
91%
9%
**
**
**
43%
56%
**
**
**
**
-%
-%
100%
66%
**
**
**
Don't have a phone line
3
2
1
**
**
**
1
1
**
**
**
**
-
-
3
2
**
**
**
1%
1%
1%
**
**
**
1%
1%
**
**
**
**
-%
-%
2%
1%
**
**
**
62%
38%
**
**
**
46%
42%
**
**
**
**
-%
-%
100%
79%
**
**
**
Worries/ concerns about privacy
issues
2
1
1
**
**
**
1
*
**
**
**
**
-
1
*
2
**
**
**
1%
1%
*%
**
**
**
*%
*%
**
**
**
**
-%
2%
*%
1%
**
**
**
60%
40%
**
**
**
43%
3%
**
**
**
**
-%
61%
3%
93%
**
**
**
Concerned about security/ fraud
1
1
-
**
**
**
1
-
**
**
**
**
-
-
1
1
**
**
**
*%
1%
-%
**
**
**
*%
-%
**
**
**
**
-%
-%
1%
*%
**
**
**
100%
-%
**
**
**
100%
-%
**
**
**
**
-%
-%
100%
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
508
248
260
11
16
47
434
167
64
24
4
43
107
112
244
254
90
70
94
Effective Weighted Sample
311
143
169
8
10
29
265
104
40
14
2
29
65
67
152
218
54
45
72
Total
266
120
146
7
11
26
222
84
34
15
3
27
54
57
127
211
29
16
10
45%
55%
**
**
**
83%
32%
**
**
**
**
20%
21%
48%
79%
**
**
**
Health reasons - bad eyesight
*
*
*
**
**
**
*
-
**
**
**
**
*
-
*
-
**
**
**
*%
*%
*%
**
**
**
*%
-%
**
**
**
**
*%
-%
*%
-%
**
**
**
23%
77%
**
**
**
100%
-%
**
**
**
**
52%
-%
48%
-%
**
**
**
Satisfied with using the internet at
work
*
-
*
**
**
**
-
-
**
**
**
**
*
-
-
-
**
**
**
*%
-%
*%
**
**
**
-%
-%
**
**
**
**
*%
-%
-%
-%
**
**
**
-%
100%
**
**
**
-%
-%
**
**
**
**
100%
-%
-%
-%
**
**
**
Other
1
*
1
**
**
**
1
-
**
**
**
**
-
-
1
1
**
**
**
1%
*%
1%
**
**
**
1%
-%
**
**
**
**
-%
-%
1%
1%
**
**
**
36%
64%
**
**
**
100%
-%
**
**
**
**
-%
-%
64%
100%
**
**
**
ANY INVOLUNTARY REASONS
96
46
50
**
**
**
74
36
**
**
**
**
13
20
58
74
**
**
**
36%
38%
35%
**
**
**
33%
43%
**
**
**
**
25%
35%
46%
35%
**
**
**
l
48%
52%
**
**
**
77%
38%
**
**
**
**
14%
20%
61%
77%
**
**
**
ANY VOLUNTARY REASONS
166
73
93
**
**
**
145
47
**
**
**
**
40
36
68
134
**
**
**
62%
61%
63%
**
**
**
66%
56%
**
**
**
**
74%
64%
53%
63%
**
**
**
n
44%
56%
**
**
**
88%
28%
**
**
**
**
24%
22%
41%
81%
**
**
**
Don't know
2
*
2
**
**
**
1
1
**
**
**
**
1
1
*
2
**
**
**
1%
*%
1%
**
**
**
1%
1%
**
**
**
**
1%
2%
*%
1%
**
**
**
3%
97%
**
**
**
53%
53%
**
**
**
**
33%
47%
20%
97%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
No need
120
**
**
**
**
**
**
**
**
**
101
18
**
99
65
55
45%
**
**
**
**
**
**
**
**
**
44%
56%
**
44%
53%
38%
o
**
**
**
**
**
**
**
**
**
85%
15%
**
83%
54%
46%
Too old to use the internet
36
**
**
**
**
**
**
**
**
**
34
3
**
35
12
24
14%
**
**
**
**
**
**
**
**
**
14%
8%
**
16%
10%
17%
**
**
**
**
**
**
**
**
**
93%
7%
**
96%
34%
66%
Don't want a computer
32
**
**
**
**
**
**
**
**
**
28
4
**
29
15
17
12%
**
**
**
**
**
**
**
**
**
12%
13%
**
13%
13%
12%
**
**
**
**
**
**
**
**
**
86%
14%
**
90%
47%
53%
Don't know how you use computers
29
**
**
**
**
**
**
**
**
**
26
2
**
23
12
17
11%
**
**
**
**
**
**
**
**
**
11%
7%
**
10%
10%
12%
**
**
**
**
**
**
**
**
**
92%
8%
**
79%
41%
59%
Too expensive to set up
19
**
**
**
**
**
**
**
**
**
17
2
**
17
6
13
7%
**
**
**
**
**
**
**
**
**
7%
5%
**
7%
5%
9%
**
**
**
**
**
**
**
**
**
92%
8%
**
88%
32%
68%
Satisfied with using the internet elsewhere
8
**
**
**
**
**
**
**
**
**
7
1
**
5
2
6
3%
**
**
**
**
**
**
**
**
**
3%
3%
**
2%
1%
4%
**
**
**
**
**
**
**
**
**
88%
12%
**
61%
22%
78%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
Friends/family member checks things on
the internet for me
6
**
**
**
**
**
**
**
**
**
5
1
**
6
4
2
2%
**
**
**
**
**
**
**
**
**
2%
3%
**
3%
3%
2%
**
**
**
**
**
**
**
**
**
82%
18%
**
100%
63%
37%
Charges are too expensive
4
**
**
**
**
**
**
**
**
**
3
*
**
2
3
1
1%
**
**
**
**
**
**
**
**
**
1%
1%
**
1%
2%
1%
**
**
**
**
**
**
**
**
**
95%
5%
**
63%
70%
30%
Computer is too expensive to buy
3
**
**
**
**
**
**
**
**
**
3
-
**
3
1
2
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
1%
1%
2%
**
**
**
**
**
**
**
**
**
100%
-%
**
100%
30%
70%
Don't have a phone line
3
**
**
**
**
**
**
**
**
**
2
1
**
2
2
1
1%
**
**
**
**
**
**
**
**
**
1%
3%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
64%
36%
**
53%
58%
42%
Worries/ concerns about privacy issues
2
**
**
**
**
**
**
**
**
**
2
*
**
1
-
2
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
*%
-%
1%
**
**
**
**
**
**
**
**
**
93%
7%
**
43%
-%
100%
Concerned about security/ fraud
1
**
**
**
**
**
**
**
**
**
1
-
**
1
-
1
*%
**
**
**
**
**
**
**
**
**
*%
-%
**
*%
-%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
100%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
508
16
20
20
33
35
22
32
41
35
349
159
62
444
216
292
Effective Weighted Sample
311
14
19
19
31
32
21
29
38
33
260
60
37
276
126
189
Total
266
18
25
18
22
29
21
24
18
36
233
33
40
224
121
145
**
**
**
**
**
**
**
**
**
88%
12%
**
84%
46%
54%
Health reasons - bad eyesight
*
**
**
**
**
**
**
**
**
**
-
*
**
*
*
*
*%
**
**
**
**
**
**
**
**
**
-%
1%
**
*%
*%
*%
**
**
**
**
**
**
**
**
**
-%
100%
**
100%
29%
71%
Satisfied with using the internet at work
*
**
**
**
**
**
**
**
**
**
*
-
**
-
-
*
*%
**
**
**
**
**
**
**
**
**
*%
-%
**
-%
-%
*%
**
**
**
**
**
**
**
**
**
100%
-%
**
-%
-%
100%
Other
1
**
**
**
**
**
**
**
**
**
1
-
**
1
-
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
*%
-%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
64%
-%
100%
ANY INVOLUNTARY REASONS
96
**
**
**
**
**
**
**
**
**
88
8
**
83
35
61
36%
**
**
**
**
**
**
**
**
**
38%
24%
**
37%
29%
42%
k
n
**
**
**
**
**
**
**
**
**
92%
8%
**
86%
37%
63%
ANY VOLUNTARY REASONS
166
**
**
**
**
**
**
**
**
**
141
25
**
139
86
80
62%
**
**
**
**
**
**
**
**
**
61%
75%
**
62%
71%
55%
j
o
**
**
**
**
**
**
**
**
**
85%
15%
**
84%
52%
48%
Don't know
2
**
**
**
**
**
**
**
**
**
2
*
**
1
-
2
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
-%
2%
**
**
**
**
**
**
**
**
**
97%
3%
**
53%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
~i
j
k
l
m
n
~o
p
q
~r
Unweighted total
991
472
519
128
158
278
427
176
126
95
154
191
309
223
267
-
502
489
-
Effective Weighted Sample
571
279
293
81
97
162
247
113
68
58
97
109
181
127
164
-
310
301
-
Total
365
176
189
44
65
124
132
58
41
38
69
83
98
84
99
-
233
132
-
48%
52%
12%
18%
34%
36%
16%
11%
**
19%
23%
27%
23%
27%
-%
64%
36%
-%
Yes
134
74
60
16
28
55
35
11
9
**
39
46
38
34
15
-
85
49
-
37%
42%
31%
37%
43%
44%
26%
19%
23%
**
56%
56%
39%
40%
16%
-%
37%
37%
-%
b
f
f
gh
lmn
n
n
56%
44%
12%
21%
41%
26%
8%
7%
**
29%
35%
29%
25%
12%
-%
64%
36%
-%
No
173
74
100
22
28
47
77
42
27
**
24
24
44
35
70
-
104
70
-
47%
42%
53%
49%
43%
38%
58%
72%
66%
**
35%
29%
45%
41%
70%
-%
44%
53%
-%
a
de
j
j
k
klm
p
42%
58%
12%
16%
27%
44%
24%
16%
**
14%
14%
25%
20%
40%
-%
60%
40%
-%
Don't know
58
28
30
6
9
23
21
5
5
**
6
12
16
16
14
-
44
14
-
16%
16%
16%
14%
14%
18%
16%
9%
11%
**
8%
15%
16%
19%
14%
-%
19%
10%
-%
q
48%
52%
10%
15%
39%
36%
9%
8%
**
10%
21%
27%
27%
24%
-%
76%
24%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
991
-
-
-
-
-
-
-
-
-
491
500
438
553
515
476
Effective Weighted Sample
571
-
-
-
-
-
-
-
-
-
397
440
273
326
259
317
Total
365
-
-
-
-
-
-
-
-
-
297
68
206
159
181
185
-%
-%
-%
-%
-%
-%
-%
-%
-%
81%
19%
57%
43%
49%
51%
Yes
134
-
-
-
-
-
-
-
-
-
114
20
91
42
65
68
37%
-%
-%
-%
-%
-%
-%
-%
-%
-%
38%
30%
44%
27%
36%
37%
k
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
85%
15%
68%
32%
49%
51%
No
173
-
-
-
-
-
-
-
-
-
132
41
82
91
73
100
47%
-%
-%
-%
-%
-%
-%
-%
-%
-%
44%
61%
40%
58%
40%
54%
j
l
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
47%
53%
42%
58%
Don't know
58
-
-
-
-
-
-
-
-
-
52
6
33
25
42
16
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
17%
9%
16%
16%
23%
9%
k
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
89%
11%
57%
43%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE35 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
2333
1128
1204
345
448
851
689
237
227
336
565
658
644
504
525
1958
199
115
61
87%
87%
88%
95%
96%
93%
74%
75%
87%
94%
97%
92%
89%
87%
79%
88%
86%
87%
82%
f
f
f
g
gh
ghi
mn
n
n
r
48%
52%
15%
19%
36%
30%
10%
10%
14%
24%
28%
28%
22%
22%
84%
9%
5%
3%
No
315
157
158
17
18
59
221
74
32
22
17
50
70
70
126
259
30
15
12
12%
12%
12%
5%
4%
6%
24%
23%
12%
6%
3%
7%
10%
12%
19%
12%
13%
12%
16%
cde
hij
ij
j
k
klm
o
50%
50%
5%
6%
19%
70%
24%
10%
7%
5%
16%
22%
22%
40%
82%
9%
5%
4%
Don't know
27
15
12
2
2
5
17
7
1
*
1
3
6
7
10
20
4
2
1
1%
1%
1%
1%
1%
1%
2%
2%
*%
*%
*%
*%
1%
1%
2%
1%
2%
1%
2%
e
ij
56%
44%
8%
9%
20%
63%
24%
3%
1%
3%
12%
22%
25%
38%
73%
15%
7%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE35 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Yes
2333
314
309
199
149
201
221
198
99
268
2014
319
1453
873
1251
1082
87%
93%
86%
88%
79%
85%
90%
88%
87%
89%
87%
89%
94%
78%
87%
88%
bdeh
d
d
d
d
d
d
m
13%
13%
9%
6%
9%
9%
8%
4%
11%
86%
14%
62%
37%
54%
46%
No
315
21
49
28
30
34
23
26
13
34
280
35
88
225
177
138
12%
6%
14%
12%
16%
14%
10%
12%
11%
11%
12%
10%
6%
20%
12%
11%
a
a
af
a
a
l
7%
16%
9%
10%
11%
7%
8%
4%
11%
89%
11%
28%
71%
56%
44%
Don't know
27
3
1
-
9
2
1
1
2
-
22
5
10
16
15
12
1%
1%
*%
-%
5%
1%
*%
1%
2%
-%
1%
1%
1%
1%
1%
1%
abcefgi
ci
11%
3%
-%
35%
8%
3%
5%
8%
-%
81%
19%
39%
58%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE36 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes & currently using
1037
495
542
178
237
400
222
73
89
148
307
357
318
182
180
890
80
45
23
39%
38%
39%
49%
51%
44%
24%
23%
34%
41%
53%
50%
44%
31%
27%
40%
34%
34%
31%
f
ef
f
g
g
ghi
lmn
mn
r
48%
52%
17%
23%
39%
21%
7%
9%
14%
30%
34%
31%
18%
17%
86%
8%
4%
2%
Yes but stopped using
232
119
113
37
39
94
62
21
23
42
53
67
65
56
44
196
17
13
7
9%
9%
8%
10%
8%
10%
7%
7%
9%
12%
9%
9%
9%
10%
7%
9%
7%
10%
9%
f
f
g
51%
49%
16%
17%
41%
27%
9%
10%
18%
23%
29%
28%
24%
19%
84%
7%
5%
3%
TOTAL YES
1269
614
655
215
276
494
284
95
112
191
360
424
383
239
224
1085
97
58
29
47%
47%
48%
59%
59%
54%
31%
30%
43%
53%
62%
60%
53%
41%
34%
49%
42%
44%
40%
f
f
f
g
gh
ghi
lmn
mn
n
pr
48%
52%
17%
22%
39%
22%
7%
9%
15%
28%
33%
30%
19%
18%
86%
8%
5%
2%
No never used
1383
670
712
147
191
412
632
220
146
166
220
282
329
337
432
1133
134
72
44
52%
52%
52%
40%
41%
45%
68%
69%
56%
46%
38%
40%
46%
58%
65%
51%
57%
54%
59%
cde
hij
ij
j
k
kl
klm
o
o
48%
52%
11%
14%
30%
46%
16%
11%
12%
16%
20%
24%
24%
31%
82%
10%
5%
3%
Don't know
23
16
7
2
2
9
11
3
2
1
3
6
8
5
4
18
2
3
1
1%
1%
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
2%
2%
b
70%
30%
10%
7%
37%
45%
11%
9%
5%
14%
25%
36%
20%
19%
75%
10%
11%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE36 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Yes & currently using
1037
242
107
95
61
80
116
82
39
68
894
143
729
306
522
515
39%
72%
30%
42%
32%
34%
47%
36%
34%
23%
39%
40%
47%
27%
36%
42%
bcdefghi
bdi
i
i
bdeghi
i
i
m
n
23%
10%
9%
6%
8%
11%
8%
4%
7%
86%
14%
70%
29%
50%
50%
Yes but stopped using
232
12
36
21
16
14
31
17
10
38
196
35
151
81
126
106
9%
4%
10%
9%
9%
6%
13%
7%
9%
13%
8%
10%
10%
7%
9%
9%
a
a
a
ae
a
ae
m
5%
15%
9%
7%
6%
13%
7%
4%
17%
85%
15%
65%
35%
54%
46%
TOTAL YES
1269
255
143
116
77
94
147
99
49
107
1090
179
880
386
649
620
47%
75%
40%
51%
41%
40%
60%
44%
43%
35%
47%
50%
57%
35%
45%
50%
bcdefghi
bdei
bdeghi
m
n
20%
11%
9%
6%
7%
12%
8%
4%
8%
86%
14%
69%
30%
51%
49%
No never used
1383
79
212
110
107
142
98
127
64
194
1205
178
664
713
782
601
52%
23%
59%
49%
57%
60%
40%
56%
57%
64%
52%
50%
43%
64%
54%
49%
acf
a
af
acf
a
af
af
acf
l
o
6%
15%
8%
8%
10%
7%
9%
5%
14%
87%
13%
48%
52%
57%
43%
Don't know
23
5
5
1
5
1
-
-
*
1
20
3
8
14
13
10
1%
2%
1%
*%
2%
*%
-%
-%
*%
*%
1%
1%
1%
1%
1%
1%
fg
22%
19%
3%
20%
4%
-%
-%
2%
5%
87%
13%
34%
59%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1623
771
852
306
351
580
386
161
150
232
383
462
556
304
300
1040
208
187
188
Effective Weighted Sample
1143
546
597
201
231
430
287
113
112
173
293
339
395
217
203
906
127
119
142
Total
1269
614
655
215
276
494
284
95
112
191
360
424
383
239
224
1085
97
58
29
48%
52%
17%
22%
39%
22%
7%
9%
15%
28%
33%
30%
19%
18%
86%
8%
5%
2%
Skype
984
484
501
157
203
388
236
64
83
150
299
343
300
172
170
852
66
45
22
78%
79%
76%
73%
74%
79%
83%
67%
74%
79%
83%
81%
78%
72%
76%
79%
68%
78%
74%
cd
g
gh
m
p
49%
51%
16%
21%
39%
24%
6%
8%
15%
30%
35%
30%
17%
17%
87%
7%
5%
2%
FaceTime
394
180
214
77
103
148
65
23
30
57
133
142
126
85
41
330
32
23
9
31%
29%
33%
36%
37%
30%
23%
24%
27%
30%
37%
33%
33%
36%
18%
30%
33%
41%
30%
f
f
f
g
n
n
n
o
46%
54%
20%
26%
38%
17%
6%
8%
14%
34%
36%
32%
22%
10%
84%
8%
6%
2%
WhatsApp
278
135
143
62
78
105
32
11
27
48
83
89
93
49
47
235
25
11
7
22%
22%
22%
29%
28%
21%
11%
12%
24%
25%
23%
21%
24%
20%
21%
22%
26%
19%
24%
ef
ef
f
g
g
g
49%
51%
22%
28%
38%
12%
4%
10%
17%
30%
32%
33%
18%
17%
85%
9%
4%
3%
Facebook
238
105
134
61
67
89
21
23
26
38
49
63
75
56
44
204
20
9
5
19%
17%
20%
28%
24%
18%
7%
25%
23%
20%
14%
15%
20%
23%
20%
19%
21%
16%
17%
ef
f
f
j
j
k
44%
56%
26%
28%
37%
9%
10%
11%
16%
21%
27%
31%
23%
19%
86%
9%
4%
2%
BT Broadband voice/Home Hub
11
4
7
1
-
9
2
-
4
1
3
7
1
1
3
11
*
*
-
1%
1%
1%
*%
-%
2%
1%
-%
4%
*%
1%
2%
*%
*%
1%
1%
*%
1%
-%
d
gij
l
34%
66%
6%
-%
76%
18%
-%
39%
8%
25%
63%
6%
8%
23%
95%
1%
4%
-%
Vonage
8
8
-
1
-
6
1
-
2
-
2
3
2
2
1
8
-
-
-
1%
1%
-%
1%
-%
1%
*%
-%
2%
-%
1%
1%
*%
1%
*%
1%
-%
-%
-%
b
100%
-%
14%
-%
73%
12%
-%
24%
-%
32%
40%
22%
24%
14%
100%
-%
-%
-%
Voipfone
5
5
-
-
-
3
2
1
1
-
2
1
1
2
1
4
-
1
-
*%
1%
-%
-%
-%
1%
1%
1%
1%
-%
1%
*%
*%
1%
1%
*%
-%
1%
-%
b
100%
-%
-%
-%
62%
38%
25%
19%
-%
39%
20%
19%
35%
25%
84%
-%
16%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1623
771
852
306
351
580
386
161
150
232
383
462
556
304
300
1040
208
187
188
Effective Weighted Sample
1143
546
597
201
231
430
287
113
112
173
293
339
395
217
203
906
127
119
142
Total
1269
614
655
215
276
494
284
95
112
191
360
424
383
239
224
1085
97
58
29
48%
52%
17%
22%
39%
22%
7%
9%
15%
28%
33%
30%
19%
18%
86%
8%
5%
2%
Plusnet (Plustalk)
5
2
2
1
1
1
2
-
1
-
1
2
2
1
-
4
-
1
-
*%
*%
*%
1%
*%
*%
1%
-%
1%
-%
*%
1%
*%
*%
-%
*%
-%
1%
-%
51%
49%
30%
19%
13%
38%
-%
19%
-%
22%
52%
35%
13%
-%
87%
-%
13%
-%
BT Communicator
3
1
2
-
-
1
2
-
-
1
1
-
-
3
-
3
-
-
-
*%
*%
*%
-%
-%
*%
1%
-%
-%
1%
*%
-%
-%
1%
-%
*%
-%
-%
-%
kl
33%
67%
-%
-%
33%
67%
-%
-%
40%
33%
-%
-%
100%
-%
100%
-%
-%
-%
Other
41
20
21
4
10
17
10
2
*
12
10
13
10
6
11
36
2
2
1
3%
3%
3%
2%
3%
3%
3%
2%
*%
6%
3%
3%
3%
3%
5%
3%
2%
3%
3%
h
48%
52%
11%
23%
42%
24%
5%
1%
29%
25%
32%
25%
16%
28%
87%
5%
5%
2%
Don't know
13
3
10
1
2
4
7
3
1
1
*
3
2
3
5
12
*
1
-
1%
1%
1%
*%
1%
1%
2%
3%
1%
1%
*%
1%
*%
1%
2%
1%
*%
1%
-%
j
25%
75%
5%
12%
29%
54%
26%
9%
11%
1%
21%
14%
27%
38%
91%
3%
6%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1623
196
98
124
98
94
141
101
101
87
1196
427
1012
608
777
846
Effective Weighted Sample
1143
174
92
119
92
88
134
96
94
80
948
208
732
428
547
603
Total
1269
255
143
116
77
94
147
99
49
107
1090
179
880
386
649
620
20%
**
9%
**
**
12%
8%
4%
**
86%
14%
69%
30%
51%
49%
Skype
984
228
**
84
**
**
114
78
36
**
845
140
683
300
507
478
78%
90%
**
73%
**
**
77%
79%
73%
**
77%
78%
78%
78%
78%
77%
cfgh
23%
**
9%
**
**
12%
8%
4%
**
86%
14%
69%
30%
51%
49%
FaceTime
394
40
**
47
**
**
52
29
18
**
338
56
297
96
221
172
31%
16%
**
41%
**
**
35%
29%
37%
**
31%
31%
34%
25%
34%
28%
a
a
a
a
m
o
10%
**
12%
**
**
13%
7%
5%
**
86%
14%
75%
24%
56%
44%
WhatsApp
278
104
**
13
**
**
32
15
7
**
250
28
215
62
118
159
22%
41%
**
11%
**
**
22%
15%
15%
**
23%
16%
24%
16%
18%
26%
cfgh
c
k
m
n
38%
**
5%
**
**
12%
5%
3%
**
90%
10%
78%
22%
43%
57%
Facebook
238
65
**
14
**
**
27
10
8
**
213
25
176
61
105
134
19%
25%
**
12%
**
**
18%
10%
16%
**
20%
14%
20%
16%
16%
22%
cg
n
27%
**
6%
**
**
11%
4%
3%
**
89%
11%
74%
26%
44%
56%
BT Broadband voice/Home Hub
11
3
**
-
**
**
2
1
*
**
10
1
7
4
7
4
1%
1%
**
-%
**
**
2%
1%
1%
**
1%
1%
1%
1%
1%
1%
28%
**
-%
**
**
22%
6%
4%
**
89%
11%
60%
40%
62%
38%
Vonage
8
3
**
-
**
**
2
-
-
**
8
-
7
1
3
5
1%
1%
**
-%
**
**
2%
-%
-%
**
1%
-%
1%
*%
*%
1%
34%
**
-%
**
**
32%
-%
-%
**
100%
-%
88%
12%
39%
61%
Voipfone
5
-
**
-
**
**
-
-
-
**
3
2
3
2
2
3
*%
-%
**
-%
**
**
-%
-%
-%
**
*%
1%
*%
1%
*%
*%
-%
**
-%
**
**
-%
-%
-%
**
57%
43%
55%
45%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1623
196
98
124
98
94
141
101
101
87
1196
427
1012
608
777
846
Effective Weighted Sample
1143
174
92
119
92
88
134
96
94
80
948
208
732
428
547
603
Total
1269
255
143
116
77
94
147
99
49
107
1090
179
880
386
649
620
20%
**
9%
**
**
12%
8%
4%
**
86%
14%
69%
30%
51%
49%
Plusnet (Plustalk)
5
1
**
-
**
**
-
-
-
**
4
1
2
2
2
3
*%
1%
**
-%
**
**
-%
-%
-%
**
*%
1%
*%
1%
*%
*%
30%
**
-%
**
**
-%
-%
-%
**
78%
22%
54%
46%
38%
62%
BT Communicator
3
-
**
1
**
**
2
-
-
**
2
1
2
1
2
1
*%
-%
**
1%
**
**
2%
-%
-%
**
*%
1%
*%
*%
*%
*%
-%
**
27%
**
**
73%
-%
-%
**
67%
33%
73%
27%
67%
33%
Other
41
3
**
3
**
**
11
5
1
**
35
6
27
14
19
22
3%
1%
**
3%
**
**
7%
5%
2%
**
3%
3%
3%
3%
3%
3%
a
7%
**
7%
**
**
26%
12%
3%
**
86%
14%
67%
33%
47%
53%
Don't know
13
-
**
2
**
**
2
1
*
**
12
*
6
6
3
10
1%
-%
**
2%
**
**
1%
1%
1%
**
1%
*%
1%
2%
*%
2%
-%
**
17%
**
**
15%
6%
3%
**
97%
3%
49%
51%
25%
75%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1623
771
852
306
351
580
386
161
150
232
383
462
556
304
300
1040
208
187
188
Effective Weighted Sample
1143
546
597
201
231
430
287
113
112
173
293
339
395
217
203
906
127
119
142
Total
1269
614
655
215
276
494
284
95
112
191
360
424
383
239
224
1085
97
58
29
48%
52%
17%
22%
39%
22%
7%
9%
15%
28%
33%
30%
19%
18%
86%
8%
5%
2%
Smartphone
637
291
346
140
186
245
66
49
67
87
168
182
201
122
131
538
53
27
18
50%
47%
53%
65%
67%
50%
23%
52%
59%
45%
47%
43%
53%
51%
59%
50%
55%
46%
62%
ef
ef
f
ij
k
k
oq
46%
54%
22%
29%
38%
10%
8%
10%
14%
26%
29%
32%
19%
21%
85%
8%
4%
3%
Laptop
521
257
265
68
100
223
130
30
40
86
181
201
151
85
85
451
40
22
9
41%
42%
40%
32%
36%
45%
46%
31%
36%
45%
50%
47%
39%
35%
38%
42%
41%
38%
29%
cd
cd
g
gh
lmn
r
r
49%
51%
13%
19%
43%
25%
6%
8%
17%
35%
39%
29%
16%
16%
87%
8%
4%
2%
Tablet computer (e.g. iPad)
426
196
230
58
87
180
101
27
30
64
138
159
133
84
51
363
31
23
9
34%
32%
35%
27%
32%
36%
36%
29%
27%
34%
38%
37%
35%
35%
23%
33%
32%
40%
31%
c
c
h
n
n
n
46%
54%
14%
20%
42%
24%
6%
7%
15%
32%
37%
31%
20%
12%
85%
7%
5%
2%
Desktop PC
167
102
65
28
18
57
65
10
16
20
41
61
51
30
25
146
10
10
2
13%
17%
10%
13%
6%
12%
23%
10%
14%
11%
11%
14%
13%
13%
11%
13%
10%
17%
7%
b
d
d
cde
r
r
61%
39%
17%
10%
34%
39%
6%
9%
12%
24%
36%
30%
18%
15%
87%
6%
6%
1%
Netbook
10
4
7
-
4
2
5
1
1
1
6
5
4
-
1
10
-
-
*
1%
1%
1%
-%
1%
*%
2%
1%
1%
*%
2%
1%
1%
-%
1%
1%
-%
-%
*%
36%
64%
-%
36%
18%
45%
8%
9%
5%
61%
51%
38%
-%
11%
99%
-%
-%
1%
TV set
9
4
4
2
2
4
-
1
-
2
4
2
2
3
2
7
-
2
-
1%
1%
1%
1%
1%
1%
-%
1%
-%
1%
1%
1%
*%
1%
1%
1%
-%
3%
-%
o
48%
52%
25%
24%
51%
-%
8%
-%
23%
52%
25%
18%
34%
23%
82%
-%
18%
-%
Standard landline phone
8
6
2
-
1
5
3
1
-
1
4
3
2
1
1
7
1
1
*
1%
1%
*%
-%
*%
1%
1%
1%
-%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
74%
26%
-%
6%
61%
33%
15%
-%
10%
42%
42%
28%
15%
15%
81%
11%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1623
771
852
306
351
580
386
161
150
232
383
462
556
304
300
1040
208
187
188
Effective Weighted Sample
1143
546
597
201
231
430
287
113
112
173
293
339
395
217
203
906
127
119
142
Total
1269
614
655
215
276
494
284
95
112
191
360
424
383
239
224
1085
97
58
29
48%
52%
17%
22%
39%
22%
7%
9%
15%
28%
33%
30%
19%
18%
86%
8%
5%
2%
Smart watch (e.g. Apple Watch,
Pebble, Samsung, Sony)
4
2
2
2
1
1
-
1
-
1
-
-
1
2
1
3
*
1
-
*%
*%
*%
1%
*%
*%
-%
1%
-%
*%
-%
-%
*%
1%
1%
*%
*%
1%
-%
39%
61%
55%
24%
21%
-%
18%
-%
24%
-%
-%
18%
45%
38%
79%
6%
15%
-%
Dedicated handset
*
*
-
-
-
*
-
-
-
-
*
*
-
*
-
-
-
*
*
*%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
-%
*%
1%
o
100%
-%
-%
-%
100%
-%
-%
-%
-%
46%
46%
-%
54%
-%
-%
-%
54%
46%
Other
8
6
1
2
2
2
2
-
-
3
-
3
3
1
2
8
-
-
-
1%
1%
*%
1%
1%
*%
1%
-%
-%
1%
-%
1%
1%
*%
1%
1%
-%
-%
-%
j
81%
19%
21%
21%
29%
29%
-%
-%
33%
-%
37%
37%
7%
19%
100%
-%
-%
-%
Don't know
19
7
12
5
*
7
6
2
-
2
2
5
6
4
4
18
1
-
*
2%
1%
2%
2%
*%
2%
2%
3%
-%
1%
1%
1%
2%
2%
2%
2%
1%
-%
1%
d
d
37%
63%
27%
1%
39%
33%
13%
-%
11%
11%
26%
30%
21%
22%
94%
4%
-%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1623
196
98
124
98
94
141
101
101
87
1196
427
1012
608
777
846
Effective Weighted Sample
1143
174
92
119
92
88
134
96
94
80
948
208
732
428
547
603
Total
1269
255
143
116
77
94
147
99
49
107
1090
179
880
386
649
620
20%
**
9%
**
**
12%
8%
4%
**
86%
14%
69%
30%
51%
49%
Smartphone
637
186
**
53
**
**
61
42
24
**
567
69
472
162
266
370
50%
73%
**
46%
**
**
42%
43%
50%
**
52%
39%
54%
42%
41%
60%
cfgh
k
m
n
29%
**
8%
**
**
10%
7%
4%
**
89%
11%
74%
25%
42%
58%
Laptop
521
133
**
47
**
**
70
32
16
**
455
67
369
151
270
251
41%
52%
**
41%
**
**
47%
32%
33%
**
42%
37%
42%
39%
42%
41%
gh
gh
25%
**
9%
**
**
13%
6%
3%
**
87%
13%
71%
29%
52%
48%
Tablet computer (e.g. iPad)
426
52
**
45
**
**
54
34
18
**
357
70
295
131
242
184
34%
20%
**
39%
**
**
36%
34%
36%
**
33%
39%
33%
34%
37%
30%
a
a
a
a
o
12%
**
11%
**
**
13%
8%
4%
**
84%
16%
69%
31%
57%
43%
Desktop PC
167
23
**
23
**
**
18
19
6
**
136
31
105
62
95
72
13%
9%
**
20%
**
**
12%
19%
13%
**
12%
18%
12%
16%
15%
12%
a
a
l
13%
**
14%
**
**
11%
11%
4%
**
81%
19%
63%
37%
57%
43%
Netbook
10
2
**
1
**
**
2
-
1
**
9
1
8
3
7
4
1%
1%
**
1%
**
**
1%
-%
2%
**
1%
1%
1%
1%
1%
1%
17%
**
12%
**
**
19%
-%
9%
**
91%
9%
75%
25%
63%
37%
TV set
9
-
**
1
**
**
2
-
-
**
3
6
6
3
6
3
1%
-%
**
1%
**
**
2%
-%
-%
**
*%
3%
1%
1%
1%
*%
j
-%
**
9%
**
**
27%
-%
-%
**
34%
66%
71%
29%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1623
196
98
124
98
94
141
101
101
87
1196
427
1012
608
777
846
Effective Weighted Sample
1143
174
92
119
92
88
134
96
94
80
948
208
732
428
547
603
Total
1269
255
143
116
77
94
147
99
49
107
1090
179
880
386
649
620
20%
**
9%
**
**
12%
8%
4%
**
86%
14%
69%
30%
51%
49%
Standard landline phone
8
1
**
-
**
**
1
-
1
**
7
1
5
3
4
4
1%
*%
**
-%
**
**
1%
-%
1%
**
1%
1%
1%
1%
1%
1%
10%
**
-%
**
**
13%
-%
6%
**
88%
12%
64%
36%
52%
48%
Smart watch (e.g. Apple Watch, Pebble,
Samsung, Sony)
4
1
**
-
**
**
1
-
-
**
4
*
3
1
2
2
*%
*%
**
-%
**
**
1%
-%
-%
**
*%
*%
*%
*%
*%
*%
24%
**
-%
**
**
38%
-%
-%
**
94%
6%
82%
18%
43%
57%
Dedicated handset
*
-
**
-
**
**
-
-
-
**
*
*
*
-
*
*
*%
-%
**
-%
**
**
-%
-%
-%
**
*%
*%
*%
-%
*%
*%
-%
**
-%
**
**
-%
-%
-%
**
46%
54%
100%
-%
54%
46%
Other
8
-
**
1
**
**
1
2
1
**
8
-
3
5
4
3
1%
-%
**
1%
**
**
1%
2%
2%
**
1%
-%
*%
1%
1%
1%
a
-%
**
9%
**
**
12%
24%
14%
**
100%
-%
38%
62%
57%
43%
Don't know
19
-
**
4
**
**
4
-
*
**
17
2
10
9
12
7
2%
-%
**
3%
**
**
3%
-%
1%
**
2%
1%
1%
2%
2%
1%
a
a
-%
**
19%
**
**
21%
-%
3%
**
90%
10%
54%
46%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE39 (QE34). Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones, or any equipment or software you needed to purchase solely to be able to make calls using the internet.
(SINGLE CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1623
771
852
306
351
580
386
161
150
232
383
462
556
304
300
1040
208
187
188
Effective Weighted Sample
1143
546
597
201
231
430
287
113
112
173
293
339
395
217
203
906
127
119
142
Total
1269
614
655
215
276
494
284
95
112
191
360
424
383
239
224
1085
97
58
29
48%
52%
17%
22%
39%
22%
7%
9%
15%
28%
33%
30%
19%
18%
86%
8%
5%
2%
Yes, pay for any elements
55
37
17
11
14
17
13
7
3
5
23
27
15
9
4
47
5
3
1
4%
6%
3%
5%
5%
3%
5%
7%
3%
3%
6%
6%
4%
4%
2%
4%
5%
5%
2%
b
n
68%
32%
20%
25%
31%
24%
12%
6%
10%
41%
49%
28%
16%
8%
85%
9%
5%
1%
No, do not pay for any elements
1153
551
602
185
258
456
254
83
98
179
330
374
351
219
209
985
91
52
26
91%
90%
92%
86%
94%
92%
90%
87%
88%
94%
92%
88%
92%
92%
94%
91%
94%
89%
89%
c
c
k
48%
52%
16%
22%
40%
22%
7%
9%
16%
29%
32%
30%
19%
18%
85%
8%
4%
2%
Don't know
61
25
36
19
4
21
16
6
11
7
7
23
16
11
10
53
1
3
3
5%
4%
5%
9%
1%
4%
6%
6%
9%
3%
2%
5%
4%
4%
5%
5%
1%
5%
9%
de
d
d
ij
p
41%
59%
32%
7%
35%
27%
9%
17%
11%
12%
38%
27%
18%
17%
88%
2%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE39 (QE34). Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones, or any equipment or software you needed to purchase solely to be able to make calls using the internet.
(SINGLE CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1623
196
98
124
98
94
141
101
101
87
1196
427
1012
608
777
846
Effective Weighted Sample
1143
174
92
119
92
88
134
96
94
80
948
208
732
428
547
603
Total
1269
255
143
116
77
94
147
99
49
107
1090
179
880
386
649
620
20%
**
9%
**
**
12%
8%
4%
**
86%
14%
69%
30%
51%
49%
Yes, pay for any elements
55
6
**
8
**
**
8
4
2
**
43
12
42
13
33
21
4%
3%
**
7%
**
**
6%
4%
4%
**
4%
7%
5%
3%
5%
3%
12%
**
14%
**
**
15%
7%
4%
**
78%
22%
76%
24%
61%
39%
No, do not pay for any elements
1153
242
**
104
**
**
132
91
45
**
994
159
803
347
588
566
91%
95%
**
90%
**
**
90%
92%
93%
**
91%
89%
91%
90%
91%
91%
21%
**
9%
**
**
11%
8%
4%
**
86%
14%
70%
30%
51%
49%
Don't know
61
6
**
4
**
**
7
4
1
**
54
7
35
26
27
33
5%
2%
**
3%
**
**
5%
4%
3%
**
5%
4%
4%
7%
4%
5%
l
10%
**
6%
**
**
11%
6%
2%
**
89%
11%
58%
42%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Virgin Media (Cable TV)
428
222
206
64
70
156
138
35
34
47
126
119
121
103
84
350
64
8
5
16%
17%
15%
18%
15%
17%
15%
11%
13%
13%
22%
17%
17%
18%
13%
16%
28%
6%
7%
ghi
n
n
n
qr
oqr
52%
48%
15%
16%
36%
32%
8%
8%
11%
30%
28%
28%
24%
20%
82%
15%
2%
1%
Sky Satellite TV
965
452
513
139
187
390
248
78
102
136
239
264
258
229
213
786
75
66
37
36%
35%
37%
38%
40%
43%
27%
25%
39%
38%
41%
37%
36%
39%
32%
35%
32%
50%
50%
f
f
f
g
g
g
n
op
op
47%
53%
14%
19%
40%
26%
8%
11%
14%
25%
27%
27%
24%
22%
82%
8%
7%
4%
Freesat Satellite TV
120
71
49
15
9
45
51
7
12
17
30
45
33
25
18
106
7
7
1
5%
5%
4%
4%
2%
5%
6%
2%
4%
5%
5%
6%
5%
4%
3%
5%
3%
5%
1%
b
d
d
g
n
r
r
59%
41%
12%
8%
38%
42%
6%
10%
14%
25%
37%
28%
20%
15%
88%
6%
5%
1%
Other Satellite TV
18
9
10
*
7
4
8
1
2
6
5
3
5
6
5
17
-
1
1
1%
1%
1%
*%
1%
*%
1%
*%
1%
2%
1%
*%
1%
1%
1%
1%
-%
1%
1%
c
47%
53%
1%
37%
20%
41%
6%
9%
31%
28%
17%
26%
31%
27%
93%
-%
4%
3%
Freeview (through a set-top box or
television set) with ONLY free
channels
1147
550
597
150
148
345
503
168
110
149
243
317
286
233
311
961
115
43
27
43%
42%
43%
41%
32%
38%
54%
53%
42%
42%
42%
45%
40%
40%
47%
43%
49%
33%
37%
d
d
cde
hij
lm
qr
oqr
48%
52%
13%
13%
30%
44%
15%
10%
13%
21%
28%
25%
20%
27%
84%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
188
93
94
25
22
66
74
27
17
26
28
39
53
44
50
150
13
10
15
7%
7%
7%
7%
5%
7%
8%
8%
7%
7%
5%
5%
7%
8%
8%
7%
5%
8%
20%
d
j
opq
50%
50%
13%
12%
35%
40%
14%
9%
14%
15%
21%
28%
24%
27%
80%
7%
6%
8%
BT TV (formerly BT Vision)
120
54
66
9
21
50
40
7
9
14
50
46
26
33
14
97
11
9
3
4%
4%
5%
2%
4%
5%
4%
2%
3%
4%
9%
7%
4%
6%
2%
4%
5%
7%
4%
c
ghi
ln
n
o
45%
55%
7%
17%
42%
34%
6%
7%
12%
42%
39%
22%
27%
12%
81%
9%
8%
2%
TalkTalk TV
72
28
44
10
16
27
19
15
9
16
12
12
19
21
20
56
10
4
3
3%
2%
3%
3%
3%
3%
2%
5%
3%
4%
2%
2%
3%
4%
3%
3%
4%
3%
4%
j
k
39%
61%
13%
23%
37%
27%
20%
12%
22%
17%
17%
27%
29%
27%
77%
14%
5%
4%
EE TV
8
3
5
1
5
1
2
1
1
2
1
1
4
4
-
8
1
-
-
*%
*%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
1%
1%
-%
*%
*%
-%
-%
ef
n
37%
63%
13%
57%
12%
18%
15%
7%
21%
13%
11%
44%
45%
-%
92%
8%
-%
-%
No TV in household
99
56
42
19
44
27
9
13
16
17
7
12
40
12
34
89
4
4
2
4%
4%
3%
5%
9%
3%
1%
4%
6%
5%
1%
2%
6%
2%
5%
4%
2%
3%
2%
f
cef
f
j
j
j
km
km
p
57%
43%
19%
44%
28%
9%
13%
17%
17%
7%
12%
41%
12%
35%
90%
4%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
9
4
5
4
2
1
3
2
-
-
1
3
2
2
2
8
*
*
*
*%
*%
*%
1%
*%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
*%
e
49%
51%
44%
18%
9%
29%
18%
-%
-%
16%
38%
18%
23%
21%
93%
2%
5%
1%
MAIN TV PLATFORM
DIGITAL TOTAL
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
96%
95%
97%
94%
90%
97%
99%
95%
94%
95%
99%
98%
94%
98%
94%
96%
98%
97%
98%
cd
cde
ghi
ln
ln
o
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
FREEVIEW TOTAL
910
430
479
113
116
239
442
166
85
112
130
227
232
168
281
783
65
37
24
34%
33%
35%
31%
25%
26%
48%
52%
33%
31%
22%
32%
32%
29%
42%
35%
28%
28%
33%
cde
hij
j
j
klm
pq
47%
53%
12%
13%
26%
49%
18%
9%
12%
14%
25%
25%
18%
31%
86%
7%
4%
3%
FREEVIEW ONLY
770
364
407
94
101
198
378
141
72
96
109
201
194
136
240
665
59
29
17
29%
28%
30%
26%
22%
22%
41%
45%
28%
27%
19%
28%
27%
23%
36%
30%
25%
22%
23%
cde
hij
j
j
klm
qr
47%
53%
12%
13%
26%
49%
18%
9%
12%
14%
26%
25%
18%
31%
86%
8%
4%
2%
PAY DIGITAL
1626
779
846
231
297
626
472
148
150
222
434
441
444
389
350
1322
161
90
52
61%
60%
62%
63%
63%
68%
51%
47%
58%
62%
74%
62%
62%
67%
53%
59%
69%
68%
71%
f
f
f
g
g
ghi
n
n
ln
o
o
o
48%
52%
14%
18%
39%
29%
9%
9%
14%
27%
27%
27%
24%
22%
81%
10%
6%
3%
CABLE
427
222
205
64
70
156
137
35
34
47
125
119
120
103
84
350
64
8
5
16%
17%
15%
18%
15%
17%
15%
11%
13%
13%
22%
17%
17%
18%
13%
16%
28%
6%
7%
ghi
n
n
n
qr
oqr
52%
48%
15%
16%
37%
32%
8%
8%
11%
29%
28%
28%
24%
20%
82%
15%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
SATELLITE
1058
510
548
147
201
423
288
84
111
152
266
298
283
246
231
873
78
70
37
40%
39%
40%
40%
43%
46%
31%
27%
43%
42%
46%
42%
39%
42%
35%
39%
33%
53%
51%
f
f
f
g
g
g
n
n
op
op
48%
52%
14%
19%
40%
27%
8%
10%
14%
25%
28%
27%
23%
22%
82%
7%
7%
4%
DSL LINE
172
77
95
18
37
69
48
17
14
30
53
51
44
49
28
133
22
12
6
6%
6%
7%
5%
8%
8%
5%
5%
5%
8%
9%
7%
6%
8%
4%
6%
10%
9%
7%
f
g
n
n
o
45%
55%
11%
21%
40%
28%
10%
8%
18%
31%
30%
25%
29%
16%
77%
13%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Virgin Media (Cable TV)
428
56
53
26
34
46
41
28
23
44
415
12
273
152
198
230
16%
16%
15%
12%
18%
19%
17%
12%
20%
15%
18%
3%
18%
14%
14%
19%
cg
cg
k
m
n
13%
12%
6%
8%
11%
10%
6%
5%
10%
97%
3%
64%
36%
46%
54%
Sky Satellite TV
965
115
119
88
70
84
81
84
44
103
816
148
639
322
529
436
36%
34%
33%
39%
37%
35%
33%
37%
39%
34%
35%
41%
41%
29%
37%
35%
j
m
12%
12%
9%
7%
9%
8%
9%
5%
11%
85%
15%
66%
33%
55%
45%
Freesat Satellite TV
120
11
34
11
7
8
11
6
4
14
96
24
68
53
80
41
5%
3%
9%
5%
4%
3%
5%
3%
4%
5%
4%
7%
4%
5%
6%
3%
acdefghi
j
o
9%
28%
9%
6%
7%
9%
5%
3%
12%
80%
20%
56%
44%
66%
34%
Other Satellite TV
18
2
2
1
1
1
10
-
*
-
16
3
11
7
10
8
1%
1%
*%
*%
1%
*%
4%
-%
*%
-%
1%
1%
1%
1%
1%
1%
abcdeghi
13%
9%
4%
8%
4%
53%
-%
2%
-%
86%
14%
61%
39%
56%
44%
Freeview (through a set-top box or
television set) with ONLY free channels
1147
93
98
116
88
113
114
154
38
146
971
176
579
564
686
461
43%
28%
27%
51%
46%
48%
46%
68%
33%
49%
42%
49%
37%
51%
48%
37%
abh
abh
abh
abh
abcdefhi
abh
j
l
o
8%
9%
10%
8%
10%
10%
13%
3%
13%
85%
15%
50%
49%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Freeview (through a set-top box or
television set) with free channels PLUS
payment for extra channels such as Top-
up TV, Picturebox films
188
23
40
11
6
17
13
13
8
18
159
29
99
88
111
77
7%
7%
11%
5%
3%
7%
6%
6%
7%
6%
7%
8%
6%
8%
8%
6%
cdfgi
d
12%
21%
6%
3%
9%
7%
7%
4%
9%
85%
15%
53%
47%
59%
41%
BT TV (formerly BT Vision)
120
14
19
12
9
6
13
11
4
9
98
22
78
42
79
41
4%
4%
5%
5%
5%
2%
5%
5%
3%
3%
4%
6%
5%
4%
5%
3%
o
11%
16%
10%
7%
5%
11%
9%
3%
7%
82%
18%
65%
35%
66%
34%
TalkTalk TV
72
10
2
5
2
4
4
7
3
18
65
8
47
25
35
38
3%
3%
1%
2%
1%
2%
2%
3%
2%
6%
3%
2%
3%
2%
2%
3%
b
bcdefh
14%
3%
6%
3%
6%
6%
10%
4%
25%
89%
11%
65%
35%
48%
52%
EE TV
8
2
1
2
1
-
1
-
-
1
7
1
6
3
4
5
*%
1%
*%
1%
1%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
21%
11%
23%
13%
-%
11%
-%
-%
13%
88%
12%
69%
31%
46%
54%
No TV in household
99
44
9
3
4
9
10
7
2
1
88
10
68
29
20
79
4%
13%
2%
1%
2%
4%
4%
3%
2%
*%
4%
3%
4%
3%
1%
6%
bcdefghi
i
ci
i
m
n
45%
9%
3%
4%
9%
11%
7%
2%
1%
90%
10%
69%
30%
20%
80%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Don't know
9
1
3
-
1
1
-
3
-
-
7
2
2
6
7
2
*%
*%
1%
-%
1%
*%
-%
1%
-%
-%
*%
1%
*%
1%
*%
*%
7%
29%
-%
12%
11%
-%
34%
-%
-%
76%
24%
28%
72%
74%
26%
MAIN TV PLATFORM
DIGITAL TOTAL
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
96%
87%
97%
99%
97%
96%
96%
95%
98%
100%
96%
97%
95%
97%
98%
93%
a
aefg
a
a
a
a
a
abefg
o
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
FREEVIEW TOTAL
910
85
123
87
69
88
84
91
37
119
762
148
404
502
532
378
34%
25%
34%
38%
37%
37%
34%
40%
33%
39%
33%
41%
26%
45%
37%
31%
a
a
a
a
a
a
a
j
l
o
9%
13%
10%
8%
10%
9%
10%
4%
13%
84%
16%
44%
55%
58%
42%
FREEVIEW ONLY
770
65
85
80
64
77
75
81
31
107
643
127
336
431
448
323
29%
19%
24%
35%
34%
33%
31%
36%
28%
35%
28%
35%
22%
39%
31%
26%
ab
ab
ab
a
ab
a
ab
j
l
o
8%
11%
10%
8%
10%
10%
11%
4%
14%
84%
16%
44%
56%
58%
42%
PAY DIGITAL
1626
203
221
129
111
140
142
123
74
180
1432
194
1049
570
873
752
61%
60%
62%
57%
59%
59%
58%
55%
65%
59%
62%
54%
68%
51%
61%
61%
g
k
m
12%
14%
8%
7%
9%
9%
8%
5%
11%
88%
12%
65%
35%
54%
46%
CABLE
427
56
53
26
33
46
41
28
23
44
415
12
273
152
197
230
16%
16%
15%
12%
18%
19%
17%
12%
20%
15%
18%
3%
18%
14%
14%
19%
cg
cg
k
m
n
13%
12%
6%
8%
11%
10%
6%
5%
10%
97%
3%
64%
36%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
SATELLITE
1058
128
151
95
73
85
95
86
47
112
894
165
691
364
589
470
40%
38%
42%
42%
39%
36%
39%
38%
41%
37%
39%
46%
45%
33%
41%
38%
j
m
12%
14%
9%
7%
8%
9%
8%
4%
11%
84%
16%
65%
34%
56%
44%
DSL LINE
172
24
21
16
9
8
14
11
5
25
150
22
113
59
99
73
6%
7%
6%
7%
5%
3%
6%
5%
4%
8%
6%
6%
7%
5%
7%
6%
e
m
14%
12%
9%
5%
5%
8%
6%
3%
15%
87%
13%
66%
34%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Virgin Media (Cable TV)
427
222
205
64
70
156
137
35
34
47
125
119
120
103
84
350
64
8
5
16%
17%
15%
18%
15%
17%
15%
11%
13%
13%
22%
17%
17%
18%
13%
16%
28%
6%
7%
ghi
n
n
n
qr
oqr
52%
48%
15%
16%
37%
32%
8%
8%
11%
29%
28%
28%
24%
20%
82%
15%
2%
1%
Sky Satellite TV
954
446
508
136
187
387
244
77
102
133
239
260
254
226
213
777
74
66
36
36%
34%
37%
37%
40%
42%
26%
24%
39%
37%
41%
37%
35%
39%
32%
35%
32%
50%
49%
f
f
f
g
g
g
n
op
op
47%
53%
14%
20%
41%
26%
8%
11%
14%
25%
27%
27%
24%
22%
82%
8%
7%
4%
Freesat Satellite TV
90
57
32
10
7
34
38
6
8
14
22
35
26
16
14
81
3
5
1
3%
4%
2%
3%
2%
4%
4%
2%
3%
4%
4%
5%
4%
3%
2%
4%
1%
3%
1%
b
d
d
n
pr
r
64%
36%
12%
8%
38%
42%
7%
9%
16%
24%
39%
28%
18%
15%
91%
4%
5%
1%
Other Satellite TV
15
7
8
*
7
2
6
1
1
4
5
3
3
4
5
14
-
*
*
1%
1%
1%
*%
1%
*%
1%
*%
*%
1%
1%
*%
*%
1%
1%
1%
-%
*%
1%
ce
46%
54%
2%
44%
16%
39%
8%
7%
29%
35%
20%
21%
25%
33%
95%
-%
2%
3%
Freeview (through a set-top box or
television set) with ONLY free
channels
770
364
407
94
101
198
378
141
72
96
109
201
194
136
240
665
59
29
17
29%
28%
30%
26%
22%
22%
41%
45%
28%
27%
19%
28%
27%
23%
36%
30%
25%
22%
23%
cde
hij
j
j
klm
qr
47%
53%
12%
13%
26%
49%
18%
9%
12%
14%
26%
25%
18%
31%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
139
66
73
19
15
41
64
25
13
16
21
26
38
32
41
118
6
9
7
5%
5%
5%
5%
3%
4%
7%
8%
5%
5%
4%
4%
5%
6%
6%
5%
2%
6%
10%
de
j
k
p
p
op
48%
52%
14%
11%
29%
46%
18%
9%
12%
15%
19%
27%
23%
29%
85%
4%
6%
5%
BT TV (formerly BT Vision)
100
47
53
9
19
41
31
5
5
13
43
39
22
26
12
77
11
8
3
4%
4%
4%
2%
4%
5%
3%
2%
2%
4%
7%
5%
3%
5%
2%
3%
5%
6%
4%
ghi
ln
n
o
47%
53%
9%
19%
41%
31%
5%
5%
13%
43%
39%
22%
27%
12%
78%
11%
8%
3%
TalkTalk TV
64
27
37
9
13
27
16
11
8
16
10
11
18
19
16
48
10
3
3
2%
2%
3%
2%
3%
3%
2%
3%
3%
4%
2%
2%
2%
3%
2%
2%
4%
3%
4%
j
o
42%
58%
14%
20%
42%
25%
17%
13%
24%
15%
18%
27%
30%
25%
74%
16%
5%
4%
EE TV
8
3
5
1
5
1
2
1
1
2
1
1
4
4
-
8
1
-
-
*%
*%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
1%
1%
-%
*%
*%
-%
-%
ef
n
37%
63%
13%
57%
12%
18%
15%
7%
21%
13%
11%
44%
45%
-%
92%
8%
-%
-%
No TV in household
99
56
42
19
44
27
9
13
16
17
7
12
40
12
34
89
4
4
2
4%
4%
3%
5%
9%
3%
1%
4%
6%
5%
1%
2%
6%
2%
5%
4%
2%
3%
2%
f
cef
f
j
j
j
km
km
p
57%
43%
19%
44%
28%
9%
13%
17%
17%
7%
12%
41%
12%
35%
90%
4%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
9
4
5
4
2
1
3
2
-
-
1
3
2
2
2
8
*
*
*
*%
*%
*%
1%
*%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
*%
e
49%
51%
44%
18%
9%
29%
18%
-%
-%
16%
38%
18%
23%
21%
93%
2%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Virgin Media (Cable TV)
427
56
53
26
33
46
41
28
23
44
415
12
273
152
197
230
16%
16%
15%
12%
18%
19%
17%
12%
20%
15%
18%
3%
18%
14%
14%
19%
cg
cg
k
m
n
13%
12%
6%
8%
11%
10%
6%
5%
10%
97%
3%
64%
36%
46%
54%
Sky Satellite TV
954
115
119
84
70
83
80
81
44
103
808
146
635
315
521
433
36%
34%
33%
37%
37%
35%
33%
36%
39%
34%
35%
41%
41%
28%
36%
35%
j
m
12%
12%
9%
7%
9%
8%
9%
5%
11%
85%
15%
67%
33%
55%
45%
Freesat Satellite TV
90
11
30
10
3
3
6
5
3
10
73
17
47
43
59
31
3%
3%
8%
4%
2%
1%
3%
2%
3%
3%
3%
5%
3%
4%
4%
3%
adefghi
e
o
13%
34%
11%
3%
3%
7%
5%
3%
11%
82%
18%
52%
48%
65%
35%
Other Satellite TV
15
2
2
1
*
-
9
-
*
-
13
3
9
6
9
6
1%
1%
*%
*%
*%
-%
4%
-%
*%
-%
1%
1%
1%
1%
1%
*%
abcdeghi
16%
11%
5%
2%
-%
58%
-%
3%
-%
83%
17%
58%
42%
60%
40%
Freeview (through a set-top box or
television set) with ONLY free channels
770
65
85
80
64
77
75
81
31
107
643
127
336
431
448
323
29%
19%
24%
35%
34%
33%
31%
36%
28%
35%
28%
35%
22%
39%
31%
26%
ab
ab
ab
a
ab
a
ab
j
l
o
8%
11%
10%
8%
10%
10%
11%
4%
14%
84%
16%
44%
56%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Freeview (through a set-top box or
television set) with free channels PLUS
payment for extra channels such as Top-
up TV, Picturebox films
139
20
38
8
5
10
9
10
6
12
118
21
68
71
84
55
5%
6%
10%
3%
3%
4%
4%
4%
5%
4%
5%
6%
4%
6%
6%
4%
cdefghi
l
14%
27%
5%
4%
7%
7%
7%
4%
9%
85%
15%
49%
51%
60%
40%
BT TV (formerly BT Vision)
100
12
18
9
6
6
11
8
2
6
85
15
66
34
64
36
4%
4%
5%
4%
3%
2%
5%
4%
2%
2%
4%
4%
4%
3%
4%
3%
o
12%
18%
9%
6%
6%
11%
8%
2%
6%
85%
15%
66%
34%
64%
36%
TalkTalk TV
64
10
2
5
2
2
2
3
3
18
58
6
42
22
31
33
2%
3%
1%
2%
1%
1%
1%
1%
2%
6%
3%
2%
3%
2%
2%
3%
bcdefgh
16%
4%
7%
4%
4%
3%
5%
4%
28%
91%
9%
65%
35%
49%
51%
EE TV
8
2
1
2
1
-
1
-
-
1
7
1
6
3
4
5
*%
1%
*%
1%
1%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
21%
11%
23%
13%
-%
11%
-%
-%
13%
88%
12%
69%
31%
46%
54%
No TV in household
99
44
9
3
4
9
10
7
2
1
88
10
68
29
20
79
4%
13%
2%
1%
2%
4%
4%
3%
2%
*%
4%
3%
4%
3%
1%
6%
bcdefghi
i
ci
i
m
n
45%
9%
3%
4%
9%
11%
7%
2%
1%
90%
10%
69%
30%
20%
80%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Don't know
9
1
3
-
1
1
-
3
-
-
7
2
2
6
7
2
*%
*%
1%
-%
1%
*%
-%
1%
-%
-%
*%
1%
*%
1%
*%
*%
7%
29%
-%
12%
11%
-%
34%
-%
-%
76%
24%
28%
72%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
120
73
47
25
40
34
21
23
22
15
7
18
48
17
37
83
10
17
10
Effective Weighted Sample
85
50
36
20
31
25
13
18
15
13
5
12
39
11
25
72
7
13
9
Total
99
56
42
19
44
27
9
13
16
17
7
12
40
12
34
89
4
4
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not interested in watching TV
48
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
18
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
16
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV
set
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
120
73
47
25
40
34
21
23
22
15
7
18
48
17
37
83
10
17
10
Effective Weighted Sample
85
50
36
20
31
25
13
18
15
13
5
12
39
11
25
72
7
13
9
Total
99
56
42
19
44
27
9
13
16
17
7
12
40
12
34
89
4
4
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
120
31
8
3
6
11
11
8
4
1
96
24
71
46
38
82
Effective Weighted Sample
85
29
8
3
5
10
10
7
4
1
74
12
53
33
20
65
Total
99
44
9
3
4
9
10
7
2
1
88
10
68
29
20
79
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not interested in watching TV
48
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
18
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
16
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV set
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
120
31
8
3
6
11
11
8
4
1
96
24
71
46
38
82
Effective Weighted Sample
85
29
8
3
5
10
10
7
4
1
74
12
53
33
20
65
Total
99
44
9
3
4
9
10
7
2
1
88
10
68
29
20
79
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3606
1713
1893
490
563
1137
1416
534
379
436
607
776
1072
772
981
2148
491
471
496
Effective Weighted Sample
2411
1144
1268
320
370
781
956
357
252
312
455
563
715
521
636
1837
303
289
366
Total
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
Yes, the main TV in the household
is an HDTV set or HD ready
1902
944
958
251
340
705
606
180
174
275
522
562
503
450
385
1585
175
93
49
74%
76%
72%
73%
80%
79%
66%
60%
71%
81%
91%
81%
74%
80%
62%
74%
76%
73%
68%
b
f
cf
cf
g
gh
ghi
ln
n
ln
r
r
50%
50%
13%
18%
37%
32%
9%
9%
14%
27%
30%
26%
24%
20%
83%
9%
5%
3%
No
496
229
267
68
69
137
222
90
55
53
42
108
132
82
173
419
37
25
14
19%
18%
20%
20%
16%
15%
24%
30%
22%
16%
7%
16%
19%
15%
28%
20%
16%
20%
20%
de
hij
ij
j
m
klm
46%
54%
14%
14%
28%
45%
18%
11%
11%
8%
22%
27%
17%
35%
85%
7%
5%
3%
Don't know
170
67
103
23
14
45
87
32
16
13
11
26
43
34
66
135
17
9
9
7%
5%
8%
7%
3%
5%
10%
10%
6%
4%
2%
4%
6%
6%
11%
6%
7%
7%
13%
a
d
de
ij
j
k
klm
opq
39%
61%
14%
8%
27%
51%
19%
9%
7%
6%
15%
26%
20%
39%
79%
10%
5%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3606
217
241
244
243
239
226
241
247
250
2608
998
1788
1808
1747
1859
Effective Weighted Sample
2411
192
228
234
227
222
215
221
228
230
2003
442
1239
1216
1193
1259
Total
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
Yes, the main TV in the household is an
HDTV set or HD ready
1902
183
254
193
143
159
181
173
88
211
1633
269
1194
700
1097
805
74%
62%
73%
86%
78%
70%
77%
80%
78%
70%
74%
77%
81%
65%
77%
70%
a
abdefhi
a
a
aei
aei
m
o
10%
13%
10%
8%
8%
10%
9%
5%
11%
86%
14%
63%
37%
58%
42%
No
496
87
74
18
29
55
38
33
17
69
443
53
234
262
242
253
19%
29%
21%
8%
16%
24%
16%
15%
15%
23%
20%
15%
16%
24%
17%
22%
cdfgh
c
c
cdfgh
c
c
c
cdgh
k
l
n
17%
15%
4%
6%
11%
8%
7%
3%
14%
89%
11%
47%
53%
49%
51%
Don't know
170
24
19
13
12
13
15
10
7
21
144
26
53
116
77
93
7%
8%
5%
6%
7%
6%
7%
5%
6%
7%
6%
7%
4%
11%
5%
8%
l
n
14%
11%
7%
7%
8%
9%
6%
4%
12%
85%
15%
31%
68%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH54). Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2585
1266
1319
356
441
895
893
306
269
355
551
615
788
590
588
1579
345
342
319
Effective Weighted Sample
1773
869
904
237
299
619
628
215
180
256
418
455
534
411
394
1357
222
210
239
Total
1902
944
958
251
340
705
606
180
174
275
522
562
503
450
385
1585
175
93
49
50%
50%
13%
18%
37%
32%
9%
9%
14%
27%
30%
26%
24%
20%
83%
9%
5%
3%
Yes
1503
764
739
205
265
578
456
115
131
224
439
463
416
352
272
1253
139
72
39
79%
81%
77%
81%
78%
82%
75%
64%
76%
81%
84%
82%
83%
78%
71%
79%
79%
77%
80%
f
f
g
g
gh
n
n
n
51%
49%
14%
18%
38%
30%
8%
9%
15%
29%
31%
28%
23%
18%
83%
9%
5%
3%
No
337
156
181
39
69
107
122
57
36
47
75
87
74
79
97
290
24
18
5
18%
17%
19%
16%
20%
15%
20%
31%
21%
17%
14%
16%
15%
18%
25%
18%
14%
19%
11%
e
hij
klm
r
r
46%
54%
12%
20%
32%
36%
17%
11%
14%
22%
26%
22%
24%
29%
86%
7%
5%
2%
Don't know
62
24
38
8
6
20
28
8
6
5
8
12
14
19
16
42
12
3
4
3%
3%
4%
3%
2%
3%
5%
5%
4%
2%
1%
2%
3%
4%
4%
3%
7%
3%
9%
d
j
o
oq
39%
61%
12%
10%
32%
45%
13%
10%
7%
12%
19%
23%
31%
27%
68%
20%
5%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH54). Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2585
135
173
208
185
165
173
179
189
172
1889
696
1420
1157
1299
1286
Effective Weighted Sample
1773
119
164
199
173
153
165
170
176
156
1467
326
1005
799
917
890
Total
1902
183
254
193
143
159
181
173
88
211
1633
269
1194
700
1097
805
10%
13%
10%
8%
8%
10%
9%
5%
11%
86%
14%
63%
37%
58%
42%
Yes
1503
149
196
169
101
108
145
139
62
185
1302
201
975
523
882
621
79%
81%
77%
87%
71%
68%
80%
80%
70%
88%
80%
75%
82%
75%
80%
77%
deh
bdeh
deh
deh
bdeh
m
10%
13%
11%
7%
7%
10%
9%
4%
12%
87%
13%
65%
35%
59%
41%
No
337
34
51
21
39
46
27
30
22
19
282
55
189
145
186
151
18%
19%
20%
11%
27%
29%
15%
17%
26%
9%
17%
21%
16%
21%
17%
19%
i
ci
cfgi
cfgi
i
cfi
l
10%
15%
6%
11%
14%
8%
9%
7%
6%
84%
16%
56%
43%
55%
45%
Don't know
62
-
8
3
3
5
9
5
4
7
50
12
30
32
29
33
3%
-%
3%
1%
2%
3%
5%
3%
4%
3%
3%
4%
2%
5%
3%
4%
a
a
a
l
-%
13%
5%
5%
7%
14%
8%
6%
11%
81%
19%
48%
52%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH70). You mentioned that you have an HD ready TV or HD TV service. Is the MAIN TV in your household an Ultra High Definition (known as UHD) TV set or UHD ready - also known as 4K? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2585
1266
1319
356
441
895
893
306
269
355
551
615
788
590
588
1579
345
342
319
Effective Weighted Sample
1773
869
904
237
299
619
628
215
180
256
418
455
534
411
394
1357
222
210
239
Total
1902
944
958
251
340
705
606
180
174
275
522
562
503
450
385
1585
175
93
49
50%
50%
13%
18%
37%
32%
9%
9%
14%
27%
30%
26%
24%
20%
83%
9%
5%
3%
Yes, the main TV in the household
is an UHDTV set or UHD ready
579
298
281
89
107
231
153
38
44
88
133
176
157
141
105
480
49
29
21
30%
32%
29%
35%
31%
33%
25%
21%
25%
32%
25%
31%
31%
31%
27%
30%
28%
31%
42%
f
f
f
g
opq
52%
48%
15%
18%
40%
26%
7%
8%
15%
23%
30%
27%
24%
18%
83%
8%
5%
4%
No
1115
564
552
133
194
396
393
117
113
169
342
327
302
255
230
951
95
54
16
59%
60%
58%
53%
57%
56%
65%
65%
65%
61%
66%
58%
60%
57%
60%
60%
54%
58%
33%
cde
r
r
r
51%
49%
12%
17%
35%
35%
10%
10%
15%
31%
29%
27%
23%
21%
85%
8%
5%
1%
Don't know
208
82
125
30
40
78
60
25
17
18
47
59
44
55
50
153
31
10
12
11%
9%
13%
12%
12%
11%
10%
14%
10%
7%
9%
10%
9%
12%
13%
10%
18%
11%
25%
a
i
l
oq
oq
40%
60%
14%
19%
37%
29%
12%
8%
9%
22%
28%
21%
27%
24%
74%
15%
5%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH70). You mentioned that you have an HD ready TV or HD TV service. Is the MAIN TV in your household an Ultra High Definition (known as UHD) TV set or UHD ready - also known as 4K? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2585
135
173
208
185
165
173
179
189
172
1889
696
1420
1157
1299
1286
Effective Weighted Sample
1773
119
164
199
173
153
165
170
176
156
1467
326
1005
799
917
890
Total
1902
183
254
193
143
159
181
173
88
211
1633
269
1194
700
1097
805
10%
13%
10%
8%
8%
10%
9%
5%
11%
86%
14%
63%
37%
58%
42%
Yes, the main TV in the household is an
UHDTV set or UHD ready
579
68
93
16
62
70
31
23
22
93
510
69
404
174
314
265
30%
37%
37%
8%
44%
44%
17%
13%
25%
44%
31%
26%
34%
25%
29%
33%
cfgh
cfgh
cfgh
cfgh
c
cg
cfgh
m
12%
16%
3%
11%
12%
5%
4%
4%
16%
88%
12%
70%
30%
54%
46%
No
1115
107
146
154
63
63
130
132
58
98
952
163
661
449
665
451
59%
59%
57%
80%
44%
40%
72%
76%
66%
46%
58%
61%
55%
64%
61%
56%
dei
dei
abdehi
abdei
abdehi
dei
l
o
10%
13%
14%
6%
6%
12%
12%
5%
9%
85%
15%
59%
40%
60%
40%
Don't know
208
7
15
24
18
25
19
18
7
20
172
36
129
77
118
89
11%
4%
6%
12%
12%
16%
11%
10%
8%
9%
11%
13%
11%
11%
11%
11%
ab
ab
abh
a
4%
7%
11%
8%
12%
9%
9%
3%
10%
83%
17%
62%
37%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1566
743
823
228
283
570
485
160
166
210
307
369
483
356
356
878
184
254
250
Effective Weighted Sample
1020
483
537
144
178
383
323
103
112
148
219
253
317
237
225
759
109
158
188
Total
1086
524
562
153
203
431
299
86
112
157
272
309
293
249
235
895
80
72
38
48%
52%
14%
19%
40%
28%
8%
10%
14%
25%
28%
27%
23%
22%
82%
7%
7%
4%
Sky satellite dish to receive
subscription channels - you pay a
monthly subscription fee
904
424
480
134
181
363
227
73
90
133
238
248
247
209
199
736
70
62
36
83%
81%
85%
87%
89%
84%
76%
85%
80%
85%
87%
80%
85%
84%
85%
82%
87%
86%
93%
f
f
f
oq
47%
53%
15%
20%
40%
25%
8%
10%
15%
26%
27%
27%
23%
22%
81%
8%
7%
4%
Sky satellite dish for free to air
services only - you pay no monthly
subscription fee
56
27
29
7
6
26
17
7
8
8
8
17
9
15
14
48
2
4
1
5%
5%
5%
4%
3%
6%
6%
8%
7%
5%
3%
6%
3%
6%
6%
5%
3%
6%
3%
j
49%
51%
12%
12%
46%
30%
13%
14%
14%
14%
31%
16%
27%
26%
86%
4%
8%
2%
Freesat dish and set top box - you
do not pay a subscription fee
83
46
37
8
9
32
34
3
8
13
20
30
25
14
14
74
4
4
1
8%
9%
7%
5%
4%
7%
12%
4%
7%
8%
7%
10%
9%
6%
6%
8%
5%
6%
2%
cd
r
r
55%
45%
10%
11%
38%
41%
4%
10%
16%
24%
36%
30%
17%
17%
89%
5%
5%
1%
Other satellite dish
14
9
6
1
5
4
5
1
1
1
8
6
2
2
4
12
2
1
*
1%
2%
1%
1%
2%
1%
2%
2%
1%
1%
3%
2%
1%
1%
2%
1%
2%
1%
*%
59%
41%
6%
34%
29%
31%
9%
8%
7%
53%
43%
16%
15%
26%
81%
12%
6%
1%
Don't know
34
20
14
5
2
11
17
1
5
3
1
10
9
11
4
30
2
1
1
3%
4%
2%
3%
1%
2%
6%
2%
4%
2%
*%
3%
3%
4%
2%
3%
3%
1%
2%
de
j
59%
41%
14%
6%
32%
49%
4%
14%
8%
4%
30%
27%
31%
12%
88%
7%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
~d
~e
~f
~g
h
~i
j
k
l
m
n
o
Unweighted total
1566
97
107
108
98
85
93
96
101
93
1073
493
897
666
771
795
Effective Weighted Sample
1020
86
101
104
92
80
89
90
94
85
819
219
604
433
520
513
Total
1086
128
153
98
76
85
99
91
49
117
915
171
704
378
607
479
**
14%
9%
**
**
**
**
4%
**
84%
16%
65%
35%
56%
44%
Sky satellite dish to receive subscription
channels - you pay a monthly subscription
fee
904
**
110
82
**
**
**
**
41
**
764
140
606
294
503
400
83%
**
72%
83%
**
**
**
**
84%
**
83%
82%
86%
78%
83%
84%
m
**
12%
9%
**
**
**
**
5%
**
85%
15%
67%
33%
56%
44%
Sky satellite dish for free to air services
only - you pay no monthly subscription fee
56
**
8
5
**
**
**
**
1
**
47
8
28
27
32
23
5%
**
5%
5%
**
**
**
**
2%
**
5%
5%
4%
7%
5%
5%
l
**
15%
10%
**
**
**
**
2%
**
85%
15%
51%
49%
58%
42%
Freesat dish and set top box - you do not
pay a subscription fee
83
**
25
6
**
**
**
**
4
**
67
16
46
37
51
32
8%
**
16%
6%
**
**
**
**
8%
**
7%
9%
7%
10%
8%
7%
c
**
30%
7%
**
**
**
**
5%
**
81%
19%
56%
44%
61%
39%
Other satellite dish
14
**
-
2
**
**
**
**
1
**
14
1
12
3
7
7
1%
**
-%
2%
**
**
**
**
2%
**
2%
*%
2%
1%
1%
2%
**
-%
15%
**
**
**
**
8%
**
95%
5%
81%
19%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
~d
~e
~f
~g
h
~i
j
k
l
m
n
o
Unweighted total
1566
97
107
108
98
85
93
96
101
93
1073
493
897
666
771
795
Effective Weighted Sample
1020
86
101
104
92
80
89
90
94
85
819
219
604
433
520
513
Total
1086
128
153
98
76
85
99
91
49
117
915
171
704
378
607
479
**
14%
9%
**
**
**
**
4%
**
84%
16%
65%
35%
56%
44%
Don't know
34
**
9
3
**
**
**
**
2
**
27
7
16
18
18
16
3%
**
6%
3%
**
**
**
**
4%
**
3%
4%
2%
5%
3%
3%
l
**
27%
8%
**
**
**
**
6%
**
78%
22%
48%
52%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1320
619
701
200
249
492
379
131
131
181
275
308
408
301
301
718
158
216
228
Effective Weighted Sample
853
398
456
125
156
329
250
84
89
126
195
208
265
199
189
624
93
134
171
Total
904
424
480
134
181
363
227
73
90
133
238
248
247
209
199
736
70
62
36
47%
53%
15%
20%
40%
25%
8%
10%
15%
26%
27%
27%
23%
22%
81%
8%
7%
4%
Sky Sports 1 only
18
5
13
3
2
7
5
1
*
4
5
6
3
3
4
17
-
*
1
2%
1%
3%
2%
1%
2%
2%
1%
*%
3%
2%
3%
1%
2%
2%
2%
-%
*%
2%
28%
72%
19%
14%
40%
28%
5%
1%
20%
27%
37%
20%
19%
25%
95%
-%
*%
5%
Sky Sports 2 only
3
2
1
*
-
2
1
-
-
*
2
2
1
*
-
2
-
-
*
*%
*%
*%
*%
-%
*%
*%
-%
-%
*%
1%
1%
*%
*%
-%
*%
-%
-%
*%
79%
21%
17%
-%
62%
21%
-%
-%
4%
58%
58%
38%
4%
-%
96%
-%
-%
4%
Sky Sports Pack (Sky Sports 1, 2, 3
and 4)
326
184
142
57
59
116
94
17
25
50
100
111
93
76
47
272
32
12
9
36%
43%
30%
42%
33%
32%
41%
24%
28%
38%
42%
45%
37%
36%
23%
37%
46%
20%
25%
b
e
e
g
gh
n
n
n
qr
qr
56%
44%
17%
18%
36%
29%
5%
8%
15%
31%
34%
28%
23%
14%
84%
10%
4%
3%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
58
21
37
14
12
19
14
5
6
6
17
23
12
15
8
51
3
3
1
6%
5%
8%
10%
7%
5%
6%
7%
7%
5%
7%
9%
5%
7%
4%
7%
4%
5%
4%
n
36%
64%
23%
21%
32%
23%
9%
11%
10%
29%
39%
21%
26%
14%
87%
5%
6%
2%
Sky Movies 2 only (Comedy, Indie,
Sci-Fi & Horror, Crime & Thriller,
Action & Adventure)
15
5
10
2
2
7
4
-
-
2
5
3
6
3
2
14
-
1
1
2%
1%
2%
2%
1%
2%
2%
-%
-%
2%
2%
1%
2%
2%
1%
2%
-%
1%
2%
31%
69%
15%
11%
47%
27%
-%
-%
14%
32%
22%
41%
22%
15%
91%
-%
4%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1320
619
701
200
249
492
379
131
131
181
275
308
408
301
301
718
158
216
228
Effective Weighted Sample
853
398
456
125
156
329
250
84
89
126
195
208
265
199
189
624
93
134
171
Total
904
424
480
134
181
363
227
73
90
133
238
248
247
209
199
736
70
62
36
47%
53%
15%
20%
40%
25%
8%
10%
15%
26%
27%
27%
23%
22%
81%
8%
7%
4%
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2,
plus Premiere and Disney
Cinemagic)
245
121
124
41
58
102
44
9
24
40
84
72
74
61
39
208
20
12
6
27%
29%
26%
31%
32%
28%
19%
13%
26%
30%
35%
29%
30%
29%
20%
28%
28%
19%
16%
f
f
f
g
g
g
n
n
n
qr
r
49%
51%
17%
24%
42%
18%
4%
10%
16%
34%
29%
30%
25%
16%
85%
8%
5%
2%
Sky+ HD (High Definition channels
through Sky+ HD box)
350
186
164
59
65
150
76
17
22
49
111
108
111
80
51
290
31
24
5
39%
44%
34%
44%
36%
41%
34%
23%
24%
37%
47%
43%
45%
38%
26%
39%
44%
38%
14%
b
g
gh
n
n
n
r
r
r
53%
47%
17%
19%
43%
22%
5%
6%
14%
32%
31%
32%
23%
15%
83%
9%
7%
1%
ANY SKY SPORTS
346
191
155
60
62
125
99
18
25
54
106
119
97
79
51
291
32
13
10
38%
45%
32%
45%
34%
34%
44%
25%
28%
40%
45%
48%
39%
38%
26%
40%
46%
20%
27%
b
e
e
g
gh
mn
n
n
qr
qr
55%
45%
17%
18%
36%
29%
5%
7%
15%
31%
34%
28%
23%
15%
84%
9%
4%
3%
ANY SKY MOVIES
319
147
172
57
72
128
62
15
30
48
105
98
92
79
50
272
23
16
8
35%
35%
36%
43%
40%
35%
27%
20%
33%
36%
44%
39%
37%
38%
25%
37%
33%
25%
22%
f
f
f
g
g
g
n
n
n
qr
46%
54%
18%
23%
40%
19%
5%
9%
15%
33%
31%
29%
25%
16%
85%
7%
5%
2%
SKY SPORTS AND SKY MOVIES
203
104
99
39
46
78
40
7
12
33
75
75
59
47
22
177
16
6
4
22%
25%
21%
29%
26%
22%
18%
9%
13%
25%
31%
30%
24%
22%
11%
24%
22%
9%
12%
f
gh
gh
n
n
n
qr
qr
51%
49%
19%
23%
39%
20%
3%
6%
16%
37%
37%
29%
23%
11%
87%
8%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1320
619
701
200
249
492
379
131
131
181
275
308
408
301
301
718
158
216
228
Effective Weighted Sample
853
398
456
125
156
329
250
84
89
126
195
208
265
199
189
624
93
134
171
Total
904
424
480
134
181
363
227
73
90
133
238
248
247
209
199
736
70
62
36
47%
53%
15%
20%
40%
25%
8%
10%
15%
26%
27%
27%
23%
22%
81%
8%
7%
4%
Basic package only
294
121
173
33
66
125
70
34
34
45
66
66
72
68
87
239
17
23
16
33%
29%
36%
25%
36%
35%
31%
47%
37%
34%
28%
27%
29%
33%
44%
32%
24%
37%
44%
a
c
c
j
klm
op
41%
59%
11%
22%
43%
24%
12%
11%
15%
22%
22%
25%
23%
30%
81%
6%
8%
5%
None of these
10
3
6
2
3
1
4
2
1
3
-
2
4
1
3
7
1
*
2
1%
1%
1%
2%
1%
*%
2%
3%
1%
2%
-%
1%
2%
1%
1%
1%
1%
1%
6%
j
j
oq
35%
65%
24%
26%
9%
41%
19%
12%
30%
-%
22%
40%
12%
26%
67%
9%
3%
21%
Don't know
19
6
13
4
1
7
7
2
3
-
2
7
3
4
6
14
*
2
4
2%
1%
3%
3%
*%
2%
3%
3%
3%
-%
1%
3%
1%
2%
3%
2%
*%
3%
10%
i
opq
31%
69%
22%
4%
36%
39%
13%
13%
-%
9%
35%
17%
19%
29%
71%
1%
9%
19%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1320
76
77
89
81
76
75
81
82
81
893
427
786
531
653
667
Effective Weighted Sample
853
68
73
86
77
71
72
75
77
74
686
184
525
342
438
423
Total
904
105
110
82
65
76
79
77
41
101
764
140
606
294
503
400
**
**
**
**
**
**
**
**
**
85%
15%
67%
33%
56%
44%
Sky Sports 1 only
18
**
**
**
**
**
**
**
**
**
15
3
14
3
8
10
2%
**
**
**
**
**
**
**
**
**
2%
2%
2%
1%
2%
2%
**
**
**
**
**
**
**
**
**
85%
15%
82%
18%
44%
56%
Sky Sports 2 only
3
**
**
**
**
**
**
**
**
**
2
*
3
-
1
2
*%
**
**
**
**
**
**
**
**
**
*%
*%
*%
-%
*%
1%
**
**
**
**
**
**
**
**
**
96%
4%
100%
-%
21%
79%
Sky Sports Pack (Sky Sports 1, 2, 3 and
4)
326
**
**
**
**
**
**
**
**
**
276
50
211
114
184
142
36%
**
**
**
**
**
**
**
**
**
36%
36%
35%
39%
37%
35%
**
**
**
**
**
**
**
**
**
85%
15%
65%
35%
56%
44%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
58
**
**
**
**
**
**
**
**
**
50
8
32
27
33
25
6%
**
**
**
**
**
**
**
**
**
7%
6%
5%
9%
7%
6%
l
**
**
**
**
**
**
**
**
**
86%
14%
54%
46%
57%
43%
Sky Movies 2 only (Comedy, Indie, Sci-Fi
& Horror, Crime & Thriller, Action &
Adventure)
15
**
**
**
**
**
**
**
**
**
13
2
10
5
8
7
2%
**
**
**
**
**
**
**
**
**
2%
1%
2%
2%
2%
2%
**
**
**
**
**
**
**
**
**
87%
13%
69%
31%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1320
76
77
89
81
76
75
81
82
81
893
427
786
531
653
667
Effective Weighted Sample
853
68
73
86
77
71
72
75
77
74
686
184
525
342
438
423
Total
904
105
110
82
65
76
79
77
41
101
764
140
606
294
503
400
**
**
**
**
**
**
**
**
**
85%
15%
67%
33%
56%
44%
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2, plus
Premiere and Disney Cinemagic)
245
**
**
**
**
**
**
**
**
**
212
33
175
66
147
99
27%
**
**
**
**
**
**
**
**
**
28%
24%
29%
23%
29%
25%
m
**
**
**
**
**
**
**
**
**
86%
14%
71%
27%
60%
40%
Sky+ HD (High Definition channels
through Sky+ HD box)
350
**
**
**
**
**
**
**
**
**
296
53
253
97
207
142
39%
**
**
**
**
**
**
**
**
**
39%
38%
42%
33%
41%
36%
m
**
**
**
**
**
**
**
**
**
85%
15%
72%
28%
59%
41%
ANY SKY SPORTS
346
**
**
**
**
**
**
**
**
**
294
52
228
117
192
154
38%
**
**
**
**
**
**
**
**
**
38%
37%
38%
40%
38%
38%
**
**
**
**
**
**
**
**
**
85%
15%
66%
34%
55%
45%
ANY SKY MOVIES
319
**
**
**
**
**
**
**
**
**
275
43
217
98
188
131
35%
**
**
**
**
**
**
**
**
**
36%
31%
36%
33%
37%
33%
**
**
**
**
**
**
**
**
**
86%
14%
68%
31%
59%
41%
SKY SPORTS AND SKY MOVIES
203
**
**
**
**
**
**
**
**
**
177
26
141
61
111
92
22%
**
**
**
**
**
**
**
**
**
23%
19%
23%
21%
22%
23%
**
**
**
**
**
**
**
**
**
87%
13%
69%
30%
54%
46%
Basic package only
294
**
**
**
**
**
**
**
**
**
254
40
197
97
156
139
33%
**
**
**
**
**
**
**
**
**
33%
29%
33%
33%
31%
35%
**
**
**
**
**
**
**
**
**
86%
14%
67%
33%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1320
76
77
89
81
76
75
81
82
81
893
427
786
531
653
667
Effective Weighted Sample
853
68
73
86
77
71
72
75
77
74
686
184
525
342
438
423
Total
904
105
110
82
65
76
79
77
41
101
764
140
606
294
503
400
**
**
**
**
**
**
**
**
**
85%
15%
67%
33%
56%
44%
None of these
10
**
**
**
**
**
**
**
**
**
7
3
5
5
6
4
1%
**
**
**
**
**
**
**
**
**
1%
2%
1%
2%
1%
1%
**
**
**
**
**
**
**
**
**
70%
30%
48%
52%
57%
43%
Don't know
19
**
**
**
**
**
**
**
**
**
16
3
12
7
9
10
2%
**
**
**
**
**
**
**
**
**
2%
2%
2%
2%
2%
3%
**
**
**
**
**
**
**
**
**
84%
16%
63%
37%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
486
242
244
72
79
157
178
53
44
54
111
110
158
105
113
358
77
27
24
Effective Weighted Sample
387
196
191
55
62
130
144
42
36
44
96
94
126
87
85
302
67
19
19
Total
428
222
206
64
70
156
138
35
34
47
126
119
121
103
84
350
64
8
5
52%
48%
**
**
36%
32%
**
**
**
30%
28%
28%
24%
20%
82%
**
**
**
Sky Sports channels
89
51
38
**
**
28
32
**
**
**
28
34
26
17
12
69
**
**
**
21%
23%
19%
**
**
18%
23%
**
**
**
22%
28%
22%
16%
14%
20%
**
**
**
n
57%
43%
**
**
31%
36%
**
**
**
32%
38%
30%
19%
14%
78%
**
**
**
Sky Movies channels
60
35
24
**
**
20
16
**
**
**
22
23
11
18
8
45
**
**
**
14%
16%
12%
**
**
13%
12%
**
**
**
17%
19%
9%
17%
9%
13%
**
**
**
l
59%
41%
**
**
34%
27%
**
**
**
37%
38%
19%
30%
13%
76%
**
**
**
High Definition channel through V+
HD box
145
86
59
**
**
53
44
**
**
**
49
46
45
35
18
107
**
**
**
34%
39%
29%
**
**
34%
32%
**
**
**
39%
39%
37%
34%
21%
31%
**
**
**
b
n
n
59%
41%
**
**
37%
30%
**
**
**
34%
32%
31%
24%
12%
74%
**
**
**
Basic package only
193
95
98
**
**
68
69
**
**
**
57
43
52
50
49
167
**
**
**
45%
43%
48%
**
**
44%
50%
**
**
**
45%
36%
43%
48%
58%
48%
**
**
**
kl
49%
51%
**
**
35%
36%
**
**
**
29%
22%
27%
26%
25%
87%
**
**
**
None of these
34
19
14
**
**
17
8
**
**
**
9
9
11
10
3
28
**
**
**
8%
9%
7%
**
**
11%
6%
**
**
**
7%
8%
9%
10%
4%
8%
**
**
**
57%
43%
**
**
52%
25%
**
**
**
27%
27%
33%
30%
10%
84%
**
**
**
Don't know
19
6
13
**
**
6
3
**
**
**
2
2
3
4
9
15
**
**
**
4%
3%
6%
**
**
4%
2%
**
**
**
1%
2%
3%
4%
11%
4%
**
**
**
kl
32%
68%
**
**
31%
14%
**
**
**
9%
12%
18%
21%
49%
78%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
486
39
34
27
45
51
42
31
49
40
458
28
267
216
185
301
Effective Weighted Sample
387
36
33
26
42
47
40
29
46
36
373
15
224
169
156
238
Total
428
56
53
26
34
46
41
28
23
44
415
12
273
152
198
230
**
**
**
**
**
**
**
**
**
97%
**
64%
36%
46%
54%
Sky Sports channels
89
**
**
**
**
**
**
**
**
**
87
**
61
28
44
45
21%
**
**
**
**
**
**
**
**
**
21%
**
22%
18%
22%
19%
**
**
**
**
**
**
**
**
**
99%
**
68%
32%
50%
50%
Sky Movies channels
60
**
**
**
**
**
**
**
**
**
60
**
48
12
24
36
14%
**
**
**
**
**
**
**
**
**
14%
**
17%
8%
12%
16%
m
**
**
**
**
**
**
**
**
**
100%
**
80%
20%
39%
61%
High Definition channel through V+ HD
box
145
**
**
**
**
**
**
**
**
**
144
**
97
48
77
67
34%
**
**
**
**
**
**
**
**
**
35%
**
35%
31%
39%
29%
o
**
**
**
**
**
**
**
**
**
99%
**
67%
33%
54%
46%
Basic package only
193
**
**
**
**
**
**
**
**
**
186
**
121
72
86
108
45%
**
**
**
**
**
**
**
**
**
45%
**
44%
47%
43%
47%
**
**
**
**
**
**
**
**
**
96%
**
62%
37%
44%
56%
None of these
34
**
**
**
**
**
**
**
**
**
32
**
25
8
10
24
8%
**
**
**
**
**
**
**
**
**
8%
**
9%
5%
5%
10%
**
**
**
**
**
**
**
**
**
95%
**
73%
24%
29%
71%
Don't know
19
**
**
**
**
**
**
**
**
**
17
**
8
10
7
12
4%
**
**
**
**
**
**
**
**
**
4%
**
3%
7%
4%
5%
**
**
**
**
**
**
**
**
**
92%
**
45%
55%
38%
62%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
r
Unweighted total
548
261
287
65
77
200
206
77
49
72
97
114
164
130
138
282
66
81
119
Effective Weighted Sample
344
165
179
42
52
124
126
51
32
48
71
77
98
86
84
242
43
49
85
Total
372
173
199
43
57
140
132
47
32
56
89
97
97
93
82
296
34
22
20
47%
53%
**
**
38%
35%
**
**
**
**
26%
26%
25%
22%
80%
**
**
5%
BT Sport channels
42
23
19
**
**
17
12
**
**
**
**
16
12
8
7
32
**
**
1
11%
13%
9%
**
**
12%
9%
**
**
**
**
16%
12%
9%
8%
11%
**
**
3%
r
55%
45%
**
**
40%
29%
**
**
**
**
37%
27%
20%
16%
75%
**
**
1%
High Definition channels through
HD receiver/ box
32
19
13
**
**
14
4
**
**
**
**
10
7
7
8
24
**
**
*
9%
11%
6%
**
**
10%
3%
**
**
**
**
10%
8%
8%
9%
8%
**
**
2%
f
60%
40%
**
**
43%
14%
**
**
**
**
31%
23%
22%
23%
75%
**
**
2%
Sky Sports channels
12
5
7
**
**
1
6
**
**
**
**
2
6
2
2
8
**
**
2
3%
3%
4%
**
**
1%
4%
**
**
**
**
2%
7%
2%
2%
3%
**
**
9%
o
42%
58%
**
**
12%
46%
**
**
**
**
18%
54%
15%
14%
68%
**
**
15%
Sky Movies channels
8
3
5
**
**
3
3
**
**
**
**
3
2
1
2
7
**
**
*
2%
2%
3%
**
**
2%
2%
**
**
**
**
4%
2%
1%
2%
2%
**
**
2%
33%
67%
**
**
32%
37%
**
**
**
**
43%
20%
17%
20%
83%
**
**
5%
Ultra High Definition channels
(broadcast in more detail than HD
channels)
6
3
3
**
**
3
-
**
**
**
**
-
3
2
1
6
**
**
*
2%
1%
2%
**
**
2%
-%
**
**
**
**
-%
3%
2%
1%
2%
**
**
1%
43%
57%
**
**
51%
-%
**
**
**
**
-%
55%
32%
13%
97%
**
**
3%
Basic package only
104
43
62
**
**
41
31
**
**
**
**
26
23
32
23
83
**
**
6
28%
25%
31%
**
**
30%
24%
**
**
**
**
27%
23%
34%
28%
28%
**
**
28%
41%
59%
**
**
40%
30%
**
**
**
**
25%
22%
31%
22%
80%
**
**
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
r
Unweighted total
548
261
287
65
77
200
206
77
49
72
97
114
164
130
138
282
66
81
119
Effective Weighted Sample
344
165
179
42
52
124
126
51
32
48
71
77
98
86
84
242
43
49
85
Total
372
173
199
43
57
140
132
47
32
56
89
97
97
93
82
296
34
22
20
47%
53%
**
**
38%
35%
**
**
**
**
26%
26%
25%
22%
80%
**
**
5%
None of these
128
63
66
**
**
45
55
**
**
**
**
22
36
35
36
102
**
**
6
35%
36%
33%
**
**
33%
42%
**
**
**
**
22%
37%
37%
43%
34%
**
**
29%
k
k
k
49%
51%
**
**
35%
43%
**
**
**
**
17%
28%
27%
28%
79%
**
**
5%
Don't know
63
29
34
**
**
23
25
**
**
**
**
25
17
10
11
53
**
**
6
17%
17%
17%
**
**
16%
19%
**
**
**
**
25%
17%
10%
14%
18%
**
**
31%
m
o
46%
54%
**
**
36%
40%
**
**
**
**
39%
26%
16%
18%
83%
**
**
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
548
37
39
27
23
29
29
31
32
35
380
168
292
255
279
269
Effective Weighted Sample
344
32
37
26
22
26
27
30
30
32
278
73
187
160
180
173
Total
372
47
59
25
17
26
30
31
15
45
316
56
221
150
220
152
**
**
**
**
**
**
**
**
**
85%
15%
59%
40%
59%
41%
BT Sport channels
42
**
**
**
**
**
**
**
**
**
36
6
27
15
22
20
11%
**
**
**
**
**
**
**
**
**
11%
11%
12%
10%
10%
13%
**
**
**
**
**
**
**
**
**
85%
15%
65%
35%
53%
47%
High Definition channels through HD
receiver/ box
32
**
**
**
**
**
**
**
**
**
29
3
22
10
16
16
9%
**
**
**
**
**
**
**
**
**
9%
5%
10%
7%
7%
11%
**
**
**
**
**
**
**
**
**
92%
8%
68%
32%
50%
50%
Sky Sports channels
12
**
**
**
**
**
**
**
**
**
10
2
8
4
6
6
3%
**
**
**
**
**
**
**
**
**
3%
3%
4%
3%
3%
4%
**
**
**
**
**
**
**
**
**
85%
15%
66%
34%
52%
48%
Sky Movies channels
8
**
**
**
**
**
**
**
**
**
6
2
5
3
4
4
2%
**
**
**
**
**
**
**
**
**
2%
3%
2%
2%
2%
3%
**
**
**
**
**
**
**
**
**
76%
24%
63%
37%
50%
50%
Ultra High Definition channels (broadcast
in more detail than HD channels)
6
**
**
**
**
**
**
**
**
**
6
-
5
1
3
3
2%
**
**
**
**
**
**
**
**
**
2%
-%
2%
1%
1%
2%
**
**
**
**
**
**
**
**
**
100%
-%
87%
13%
57%
43%
Basic package only
104
**
**
**
**
**
**
**
**
**
90
14
66
39
51
53
28%
**
**
**
**
**
**
**
**
**
29%
25%
30%
26%
23%
35%
n
**
**
**
**
**
**
**
**
**
86%
14%
63%
37%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
548
37
39
27
23
29
29
31
32
35
380
168
292
255
279
269
Effective Weighted Sample
344
32
37
26
22
26
27
30
30
32
278
73
187
160
180
173
Total
372
47
59
25
17
26
30
31
15
45
316
56
221
150
220
152
**
**
**
**
**
**
**
**
**
85%
15%
59%
40%
59%
41%
None of these
128
**
**
**
**
**
**
**
**
**
111
17
66
62
80
48
35%
**
**
**
**
**
**
**
**
**
35%
30%
30%
41%
37%
32%
l
**
**
**
**
**
**
**
**
**
87%
13%
52%
48%
63%
37%
Don't know
63
**
**
**
**
**
**
**
**
**
48
15
38
25
45
18
17%
**
**
**
**
**
**
**
**
**
15%
26%
17%
16%
21%
12%
j
o
**
**
**
**
**
**
**
**
**
77%
23%
60%
39%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1414
661
753
212
259
525
418
143
149
186
278
326
429
327
330
774
169
228
243
Effective Weighted Sample
914
424
490
133
163
350
275
93
99
130
197
219
280
216
207
669
101
143
182
Total
965
452
513
139
187
390
248
78
102
136
239
264
258
229
213
786
75
66
37
47%
53%
14%
19%
40%
26%
8%
11%
14%
25%
27%
27%
24%
22%
82%
8%
7%
4%
Yes
847
400
447
118
170
346
212
63
92
124
223
238
228
207
174
688
68
57
34
88%
88%
87%
85%
91%
89%
85%
80%
90%
91%
93%
90%
88%
91%
82%
88%
91%
85%
92%
g
g
n
n
q
47%
53%
14%
20%
41%
25%
7%
11%
15%
26%
28%
27%
24%
21%
81%
8%
7%
4%
No
105
49
56
20
13
41
31
14
10
11
14
23
27
20
35
89
6
8
2
11%
11%
11%
14%
7%
11%
12%
17%
10%
8%
6%
9%
11%
9%
16%
11%
8%
13%
5%
d
ij
km
r
r
47%
53%
19%
12%
39%
29%
13%
10%
10%
13%
22%
26%
19%
33%
84%
6%
8%
2%
Don't know
13
3
10
1
3
3
6
2
-
2
2
3
4
1
5
10
1
2
1
1%
1%
2%
1%
2%
1%
2%
2%
-%
1%
1%
1%
1%
1%
2%
1%
1%
2%
3%
24%
76%
6%
26%
23%
45%
13%
-%
13%
14%
26%
28%
10%
35%
74%
6%
12%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1414
82
83
96
88
83
77
89
93
83
970
444
829
582
686
728
Effective Weighted Sample
914
74
78
92
83
78
74
83
87
76
737
193
553
375
460
463
Total
965
115
119
88
70
84
81
84
44
103
816
148
639
322
529
436
**
**
**
**
**
**
**
**
**
85%
15%
66%
33%
55%
45%
Yes
847
**
**
**
**
**
**
**
**
**
714
133
573
270
489
358
88%
**
**
**
**
**
**
**
**
**
87%
90%
90%
84%
92%
82%
m
o
**
**
**
**
**
**
**
**
**
84%
16%
68%
32%
58%
42%
No
105
**
**
**
**
**
**
**
**
**
93
12
60
45
33
72
11%
**
**
**
**
**
**
**
**
**
11%
8%
9%
14%
6%
16%
l
n
**
**
**
**
**
**
**
**
**
89%
11%
57%
43%
32%
68%
Don't know
13
**
**
**
**
**
**
**
**
**
10
3
6
7
7
6
1%
**
**
**
**
**
**
**
**
**
1%
2%
1%
2%
1%
1%
**
**
**
**
**
**
**
**
**
74%
26%
43%
57%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
486
242
244
72
79
157
178
53
44
54
111
110
158
105
113
358
77
27
24
Effective Weighted Sample
387
196
191
55
62
130
144
42
36
44
96
94
126
87
85
302
67
19
19
Total
428
222
206
64
70
156
138
35
34
47
126
119
121
103
84
350
64
8
5
52%
48%
**
**
36%
32%
**
**
**
30%
28%
28%
24%
20%
82%
**
**
**
Yes
323
170
153
**
**
129
88
**
**
**
103
92
94
83
53
262
**
**
**
76%
77%
74%
**
**
83%
64%
**
**
**
82%
77%
78%
81%
62%
75%
**
**
**
f
n
n
n
53%
47%
**
**
40%
27%
**
**
**
32%
29%
29%
26%
16%
81%
**
**
**
No
87
43
45
**
**
24
40
**
**
**
21
23
25
16
23
73
**
**
**
20%
19%
22%
**
**
16%
29%
**
**
**
16%
19%
21%
16%
27%
21%
**
**
**
e
49%
51%
**
**
28%
46%
**
**
**
23%
27%
29%
18%
26%
84%
**
**
**
Don't know
17
10
8
**
**
2
9
**
**
**
3
4
2
3
9
15
**
**
**
4%
4%
4%
**
**
1%
7%
**
**
**
2%
3%
1%
3%
10%
4%
**
**
**
e
l
55%
45%
**
**
13%
54%
**
**
**
16%
21%
10%
19%
50%
88%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
486
39
34
27
45
51
42
31
49
40
458
28
267
216
185
301
Effective Weighted Sample
387
36
33
26
42
47
40
29
46
36
373
15
224
169
156
238
Total
428
56
53
26
34
46
41
28
23
44
415
12
273
152
198
230
**
**
**
**
**
**
**
**
**
97%
**
64%
36%
46%
54%
Yes
323
**
**
**
**
**
**
**
**
**
314
**
220
102
158
165
76%
**
**
**
**
**
**
**
**
**
76%
**
81%
67%
80%
72%
m
**
**
**
**
**
**
**
**
**
97%
**
68%
31%
49%
51%
No
87
**
**
**
**
**
**
**
**
**
85
**
45
41
34
54
20%
**
**
**
**
**
**
**
**
**
20%
**
16%
27%
17%
23%
l
**
**
**
**
**
**
**
**
**
97%
**
51%
47%
39%
61%
Don't know
17
**
**
**
**
**
**
**
**
**
16
**
8
9
6
12
4%
**
**
**
**
**
**
**
**
**
4%
**
3%
6%
3%
5%
**
**
**
**
**
**
**
**
**
93%
**
46%
54%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
150
83
67
16
14
48
72
14
18
22
27
44
52
31
23
101
17
27
5
Effective Weighted Sample
107
61
47
11
9
37
51
8
14
15
21
34
35
24
15
88
9
17
4
Total
120
71
49
15
9
45
51
7
12
17
30
45
33
25
18
106
7
7
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
Yes
56
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52
**
**
**
46%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
No
62
**
**
**
**
**
**
**
**
**
**
**
**
**
**
53
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
65%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
150
13
24
12
9
8
10
7
8
10
100
50
69
81
89
61
Effective Weighted Sample
107
12
22
11
9
7
10
7
7
10
81
27
54
55
63
48
Total
120
11
34
11
7
8
11
6
4
14
96
24
68
53
80
41
**
**
**
**
**
**
**
**
**
80%
**
**
**
**
**
Yes
56
**
**
**
**
**
**
**
**
**
40
**
**
**
**
**
46%
**
**
**
**
**
**
**
**
**
41%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
71%
**
**
**
**
**
No
62
**
**
**
**
**
**
**
**
**
55
**
**
**
**
**
51%
**
**
**
**
**
**
**
**
**
57%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
2
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
69%
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1949
936
1013
256
241
550
902
347
209
231
291
407
552
401
586
1131
288
221
309
Effective Weighted Sample
1280
612
669
166
154
366
601
229
136
161
219
295
359
263
375
974
170
135
221
Total
1327
639
687
175
171
405
577
195
127
174
269
355
336
274
359
1103
128
53
42
48%
52%
13%
13%
31%
43%
15%
10%
13%
20%
27%
25%
21%
27%
83%
10%
4%
3%
Yes
379
173
206
43
48
113
176
45
31
43
90
132
105
62
79
322
32
15
9
29%
27%
30%
25%
28%
28%
30%
23%
25%
25%
34%
37%
31%
23%
22%
29%
25%
29%
22%
g
mn
mn
r
46%
54%
11%
13%
30%
46%
12%
8%
11%
24%
35%
28%
16%
21%
85%
8%
4%
2%
No
889
442
447
125
115
278
371
140
91
127
169
214
214
200
261
739
84
35
32
67%
69%
65%
72%
67%
69%
64%
72%
72%
73%
63%
60%
64%
73%
73%
67%
66%
65%
75%
j
j
kl
kl
o
50%
50%
14%
13%
31%
42%
16%
10%
14%
19%
24%
24%
22%
29%
83%
9%
4%
4%
Don't know
59
24
35
7
8
14
30
9
4
4
10
9
17
12
19
42
12
3
2
4%
4%
5%
4%
5%
3%
5%
5%
3%
2%
4%
3%
5%
4%
5%
4%
9%
6%
4%
or
41%
59%
11%
13%
24%
52%
16%
7%
6%
17%
16%
29%
21%
33%
71%
21%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1949
83
99
139
123
140
120
182
110
135
1354
595
851
1093
1018
931
Effective Weighted Sample
1280
73
94
133
115
128
114
168
102
125
1039
258
570
732
682
627
Total
1327
116
137
127
92
129
127
166
46
163
1123
204
673
649
791
536
**
**
10%
7%
10%
10%
13%
3%
12%
85%
15%
51%
49%
60%
40%
Yes
379
**
**
36
30
32
47
41
12
40
315
63
199
178
246
132
29%
**
**
29%
33%
25%
37%
25%
27%
25%
28%
31%
30%
27%
31%
25%
egi
o
**
**
10%
8%
8%
12%
11%
3%
11%
83%
17%
52%
47%
65%
35%
No
889
**
**
83
56
91
79
122
29
118
755
134
451
437
515
374
67%
**
**
65%
61%
71%
62%
74%
63%
73%
67%
66%
67%
67%
65%
70%
df
**
**
9%
6%
10%
9%
14%
3%
13%
85%
15%
51%
49%
58%
42%
Don't know
59
**
**
8
6
6
1
3
5
5
53
6
23
34
29
29
4%
**
**
6%
6%
5%
1%
2%
10%
3%
5%
3%
3%
5%
4%
6%
fg
fg
fgi
**
**
14%
10%
11%
2%
5%
8%
8%
90%
10%
40%
59%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT TV or TalkTalk TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
253
114
139
26
43
97
87
30
27
35
66
64
75
64
50
144
37
41
31
Effective Weighted Sample
176
80
96
17
31
67
62
23
18
25
51
46
51
48
35
125
27
28
25
Total
192
83
110
18
37
77
60
22
18
30
62
59
46
54
34
152
22
13
6
43%
57%
**
**
**
**
**
**
**
**
**
**
**
**
79%
**
**
**
Yes
155
68
88
**
**
**
**
**
**
**
**
**
**
**
**
124
**
**
**
81%
82%
80%
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
44%
56%
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**
No
26
13
13
**
**
**
**
**
**
**
**
**
**
**
**
19
**
**
**
13%
16%
12%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
51%
49%
**
**
**
**
**
**
**
**
**
**
**
**
74%
**
**
**
Don't know
11
2
10
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
6%
2%
9%
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
15%
85%
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT TV or TalkTalk TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
253
19
14
17
14
10
17
19
13
21
184
69
149
104
135
118
Effective Weighted Sample
176
16
13
17
13
9
16
18
12
19
142
36
104
75
92
88
Total
192
24
22
17
11
10
18
18
6
27
162
30
125
67
114
79
**
**
**
**
**
**
**
**
**
84%
**
65%
35%
59%
41%
Yes
155
**
**
**
**
**
**
**
**
**
132
**
102
53
84
71
81%
**
**
**
**
**
**
**
**
**
81%
**
82%
78%
74%
90%
n
**
**
**
**
**
**
**
**
**
85%
**
66%
34%
54%
46%
No
26
**
**
**
**
**
**
**
**
**
22
**
13
13
20
6
13%
**
**
**
**
**
**
**
**
**
13%
**
11%
19%
18%
7%
o
**
**
**
**
**
**
**
**
**
84%
**
51%
49%
78%
22%
Don't know
11
**
**
**
**
**
**
**
**
**
9
**
9
2
9
2
6%
**
**
**
**
**
**
**
**
**
5%
**
7%
3%
8%
3%
**
**
**
**
**
**
**
**
**
76%
**
82%
18%
81%
19%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1060
1177
310
387
811
729
222
220
297
476
544
705
500
485
1340
291
309
297
Effective Weighted Sample
1533
728
805
201
258
563
520
155
151
212
359
400
479
350
318
1159
188
191
229
Total
1645
786
859
211
298
637
499
136
151
230
450
488
453
383
320
1358
152
90
45
48%
52%
13%
18%
39%
30%
8%
9%
14%
27%
30%
28%
23%
19%
83%
9%
5%
3%
Every day
367
162
205
41
66
146
114
31
39
53
110
106
100
95
66
312
26
25
3
22%
21%
24%
19%
22%
23%
23%
23%
26%
23%
25%
22%
22%
25%
21%
23%
17%
28%
7%
r
r
pr
44%
56%
11%
18%
40%
31%
8%
11%
15%
30%
29%
27%
26%
18%
85%
7%
7%
1%
A few times a week
486
231
255
57
83
197
150
33
40
67
134
136
121
133
96
390
54
28
14
30%
29%
30%
27%
28%
31%
30%
24%
26%
29%
30%
28%
27%
35%
30%
29%
36%
31%
32%
kl
48%
52%
12%
17%
40%
31%
7%
8%
14%
28%
28%
25%
27%
20%
80%
11%
6%
3%
Once a week
195
96
99
27
40
75
52
16
25
31
62
41
75
40
38
173
14
5
3
12%
12%
12%
13%
13%
12%
10%
12%
17%
13%
14%
8%
17%
11%
12%
13%
9%
5%
6%
km
qr
49%
51%
14%
21%
39%
27%
8%
13%
16%
32%
21%
39%
21%
19%
89%
7%
2%
2%
A few times a month
138
72
66
16
24
52
46
7
18
22
30
42
31
37
28
110
17
7
5
8%
9%
8%
8%
8%
8%
9%
5%
12%
10%
7%
9%
7%
10%
9%
8%
11%
8%
10%
gj
52%
48%
12%
17%
38%
33%
5%
13%
16%
21%
31%
22%
27%
21%
79%
12%
5%
3%
Once a month
57
30
26
13
9
20
15
5
3
11
10
21
18
12
7
44
6
3
3
3%
4%
3%
6%
3%
3%
3%
3%
2%
5%
2%
4%
4%
3%
2%
3%
4%
3%
7%
o
54%
46%
22%
16%
35%
27%
8%
6%
19%
17%
37%
31%
21%
11%
77%
11%
6%
6%
Less often
183
97
86
23
32
74
53
19
14
21
45
76
47
23
36
142
19
11
10
11%
12%
10%
11%
11%
12%
11%
14%
9%
9%
10%
16%
10%
6%
11%
10%
13%
12%
22%
lm
m
m
opq
53%
47%
13%
18%
41%
29%
10%
8%
12%
24%
42%
26%
13%
20%
78%
11%
6%
6%
Never
138
62
76
25
21
43
49
21
8
13
31
39
32
27
40
122
9
5
3
8%
8%
9%
12%
7%
7%
10%
16%
6%
6%
7%
8%
7%
7%
12%
9%
6%
5%
7%
e
hij
klm
45%
55%
18%
16%
31%
35%
15%
6%
10%
23%
28%
23%
19%
29%
88%
6%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1060
1177
310
387
811
729
222
220
297
476
544
705
500
485
1340
291
309
297
Effective Weighted Sample
1533
728
805
201
258
563
520
155
151
212
359
400
479
350
318
1159
188
191
229
Total
1645
786
859
211
298
637
499
136
151
230
450
488
453
383
320
1358
152
90
45
48%
52%
13%
18%
39%
30%
8%
9%
14%
27%
30%
28%
23%
19%
83%
9%
5%
3%
Don't know
81
36
45
8
22
30
20
5
3
11
28
26
29
16
9
65
6
6
3
5%
5%
5%
4%
7%
5%
4%
4%
2%
5%
6%
5%
6%
4%
3%
5%
4%
7%
7%
f
h
n
44%
56%
11%
27%
37%
25%
6%
4%
14%
35%
32%
36%
20%
12%
81%
8%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2237
118
164
156
155
143
163
138
152
151
1630
607
1288
944
1117
1120
Effective Weighted Sample
1533
104
155
150
146
133
156
130
141
138
1271
281
901
657
790
770
Total
1645
156
239
146
121
139
169
132
72
184
1417
227
1060
578
944
701
9%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
35%
57%
43%
Every day
367
18
51
36
31
32
39
42
29
33
316
51
236
130
214
153
22%
12%
21%
25%
26%
23%
23%
32%
41%
18%
22%
22%
22%
22%
23%
22%
a
a
a
a
a
ai
abcdefi
5%
14%
10%
9%
9%
11%
11%
8%
9%
86%
14%
64%
35%
58%
42%
A few times a week
486
29
80
50
30
36
47
35
18
65
428
58
324
160
270
216
30%
19%
33%
34%
25%
26%
28%
26%
25%
35%
30%
25%
31%
28%
29%
31%
a
a
a
6%
16%
10%
6%
7%
10%
7%
4%
13%
88%
12%
67%
33%
56%
44%
Once a week
195
29
36
21
5
17
16
14
8
26
173
22
124
71
115
80
12%
19%
15%
14%
4%
12%
10%
11%
11%
14%
12%
10%
12%
12%
12%
11%
df
d
d
d
d
d
d
15%
18%
11%
3%
8%
8%
7%
4%
13%
89%
11%
63%
37%
59%
41%
A few times a month
138
18
23
9
14
14
8
8
3
13
123
15
88
49
76
63
8%
11%
10%
6%
11%
10%
5%
6%
4%
7%
9%
7%
8%
8%
8%
9%
fh
fh
h
13%
17%
6%
10%
10%
6%
6%
2%
9%
89%
11%
63%
35%
55%
45%
Once a month
57
5
8
2
7
9
1
7
1
3
40
17
37
19
31
25
3%
3%
3%
2%
6%
7%
1%
5%
1%
2%
3%
7%
4%
3%
3%
4%
cfh
cfhi
f
j
9%
13%
4%
13%
17%
2%
12%
2%
6%
70%
30%
66%
34%
56%
44%
Less often
183
30
17
8
13
15
19
11
1
29
161
22
122
59
105
77
11%
19%
7%
5%
11%
11%
11%
8%
1%
15%
11%
10%
12%
10%
11%
11%
bcgh
h
h
h
h
h
bch
17%
9%
4%
7%
8%
10%
6%
1%
16%
88%
12%
67%
33%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2237
118
164
156
155
143
163
138
152
151
1630
607
1288
944
1117
1120
Effective Weighted Sample
1533
104
155
150
146
133
156
130
141
138
1271
281
901
657
790
770
Total
1645
156
239
146
121
139
169
132
72
184
1417
227
1060
578
944
701
9%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
35%
57%
43%
Never
138
10
18
18
12
9
16
15
10
15
116
22
77
61
83
55
8%
6%
7%
12%
10%
7%
9%
11%
14%
8%
8%
10%
7%
11%
9%
8%
l
7%
13%
13%
9%
7%
11%
11%
7%
11%
84%
16%
56%
44%
60%
40%
Don't know
81
17
7
2
8
6
23
-
2
1
60
21
52
28
49
32
5%
11%
3%
2%
6%
5%
14%
-%
2%
*%
4%
9%
5%
5%
5%
5%
bcghi
cgi
gi
bcdeghi
j
21%
9%
3%
9%
8%
28%
-%
2%
1%
74%
26%
65%
35%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3606
1713
1893
490
563
1137
1416
534
379
436
607
776
1072
772
981
2148
491
471
496
Effective Weighted Sample
2411
1144
1268
320
370
781
956
357
252
312
455
563
715
521
636
1837
303
289
366
Total
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
Yes, I watch Tv programmes/ films
using the catch-up services (e.g.
BBC iPlayer, ITV Hub, Demand 5,
YouView, Sky on Demand, Virgin on
Demand)
876
421
455
139
171
349
217
60
64
146
283
294
254
201
126
728
91
39
18
34%
34%
34%
41%
40%
39%
24%
20%
26%
43%
49%
42%
37%
35%
20%
34%
40%
31%
25%
f
f
f
gh
gh
mn
n
n
r
qr
48%
52%
16%
19%
40%
25%
7%
7%
17%
32%
34%
29%
23%
14%
83%
10%
4%
2%
Yes, I watch TV programmes/ films
using the pay per view services
(e.g. on Sky Box Office on Sky on
Demand, Virgin Movies on Virgin
Media)
438
216
223
73
89
206
70
26
30
60
140
125
119
110
84
375
28
20
15
17%
17%
17%
21%
21%
23%
8%
9%
12%
18%
24%
18%
18%
19%
13%
18%
12%
15%
21%
f
f
f
g
ghi
n
n
n
p
p
49%
51%
17%
20%
47%
16%
6%
7%
14%
32%
28%
27%
25%
19%
86%
6%
4%
3%
Yes, I was TV programmes/ films
using a 'standalone' subscription
service such as Netflix (e.g. on
Virgin TiVo)
400
189
212
86
93
171
50
25
25
63
146
130
117
87
66
325
44
17
14
16%
15%
16%
25%
22%
19%
5%
8%
10%
19%
25%
19%
17%
15%
11%
15%
19%
14%
19%
ef
f
f
gh
ghi
n
n
n
47%
53%
22%
23%
43%
13%
6%
6%
16%
37%
32%
29%
22%
17%
81%
11%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3606
1713
1893
490
563
1137
1416
534
379
436
607
776
1072
772
981
2148
491
471
496
Effective Weighted Sample
2411
1144
1268
320
370
781
956
357
252
312
455
563
715
521
636
1837
303
289
366
Total
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
TOTAL 'YES'
1193
577
616
192
238
493
270
83
84
178
392
378
338
279
197
988
122
52
30
46%
47%
46%
56%
56%
56%
30%
27%
35%
52%
68%
54%
50%
49%
32%
46%
53%
41%
42%
f
f
f
gh
ghi
n
n
n
oqr
48%
52%
16%
20%
41%
23%
7%
7%
15%
33%
32%
28%
23%
17%
83%
10%
4%
3%
No
1320
639
681
145
178
372
626
216
155
156
172
300
325
277
417
1101
104
74
40
51%
52%
51%
42%
42%
42%
68%
71%
63%
46%
30%
43%
48%
49%
67%
51%
45%
58%
56%
cde
hij
ij
j
klm
p
op
p
48%
52%
11%
13%
28%
47%
16%
12%
12%
13%
23%
25%
21%
32%
83%
8%
6%
3%
Don't know
55
25
30
5
8
23
19
3
5
8
10
18
16
10
10
49
3
2
1
2%
2%
2%
1%
2%
3%
2%
1%
2%
2%
2%
3%
2%
2%
2%
2%
1%
1%
2%
45%
55%
9%
14%
41%
35%
6%
9%
14%
19%
32%
29%
19%
18%
90%
5%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3606
217
241
244
243
239
226
241
247
250
2608
998
1788
1808
1747
1859
Effective Weighted Sample
2411
192
228
234
227
222
215
221
228
230
2003
442
1239
1216
1193
1259
Total
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
Yes, I watch Tv programmes/ films using
the catch-up services (e.g. BBC iPlayer,
ITV Hub, Demand 5, YouView, Sky on
Demand, Virgin on Demand)
876
62
101
85
69
83
100
96
31
102
754
121
604
269
529
346
34%
21%
29%
38%
37%
37%
43%
45%
28%
34%
34%
35%
41%
25%
37%
30%
abh
ah
ah
abh
abhi
a
m
o
7%
12%
10%
8%
10%
11%
11%
4%
12%
86%
14%
69%
31%
60%
40%
Yes, I watch TV programmes/ films using
the pay per view services (e.g. on Sky Box
Office on Sky on Demand, Virgin Movies
on Virgin Media)
438
57
70
40
34
48
31
25
14
55
395
44
330
107
254
184
17%
19%
20%
18%
19%
21%
13%
12%
12%
18%
18%
13%
22%
10%
18%
16%
gh
gh
g
fgh
g
k
m
13%
16%
9%
8%
11%
7%
6%
3%
13%
90%
10%
75%
24%
58%
42%
Yes, I was TV programmes/ films using a
'standalone' subscription service such as
Netflix (e.g. on Virgin TiVo)
400
51
41
36
24
40
41
35
15
44
354
46
310
89
190
211
16%
17%
12%
16%
13%
18%
17%
16%
14%
15%
16%
13%
21%
8%
13%
18%
m
n
13%
10%
9%
6%
10%
10%
9%
4%
11%
88%
12%
77%
22%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3606
217
241
244
243
239
226
241
247
250
2608
998
1788
1808
1747
1859
Effective Weighted Sample
2411
192
228
234
227
222
215
221
228
230
2003
442
1239
1216
1193
1259
Total
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
TOTAL 'YES'
1193
112
157
113
89
113
117
108
43
137
1040
152
842
346
707
486
46%
38%
45%
50%
48%
50%
50%
50%
38%
46%
47%
44%
57%
32%
50%
42%
ah
ah
ah
ah
ah
m
o
9%
13%
9%
7%
10%
10%
9%
4%
11%
87%
13%
71%
29%
59%
41%
No
1320
169
179
110
86
113
113
106
68
157
1133
187
609
708
677
643
51%
57%
51%
49%
47%
50%
48%
49%
61%
52%
51%
54%
41%
66%
48%
56%
d
bcdefg
l
n
13%
14%
8%
6%
9%
9%
8%
5%
12%
86%
14%
46%
54%
51%
49%
Don't know
55
13
12
1
9
1
4
2
1
7
47
8
30
24
32
23
2%
4%
3%
*%
5%
*%
2%
1%
1%
2%
2%
2%
2%
2%
2%
2%
cegh
ceh
cegh
24%
21%
2%
17%
1%
8%
3%
1%
13%
86%
14%
54%
43%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3606
1713
1893
490
563
1137
1416
534
379
436
607
776
1072
772
981
2148
491
471
496
Effective Weighted Sample
2411
1144
1268
320
370
781
956
357
252
312
455
563
715
521
636
1837
303
289
366
Total
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
Games console
503
252
251
117
128
218
40
49
49
68
136
112
150
133
108
404
56
26
16
20%
20%
19%
34%
30%
25%
4%
16%
20%
20%
24%
16%
22%
24%
17%
19%
24%
21%
22%
ef
ef
f
g
kn
kn
o
50%
50%
23%
25%
43%
8%
10%
10%
14%
27%
22%
30%
27%
21%
80%
11%
5%
3%
Laptop/ desktop PC
302
146
156
65
61
127
49
19
23
44
124
93
89
65
55
255
21
19
7
12%
12%
12%
19%
14%
14%
5%
6%
9%
13%
22%
13%
13%
12%
9%
12%
9%
15%
9%
f
f
f
g
ghi
n
n
pr
48%
52%
22%
20%
42%
16%
6%
7%
15%
41%
31%
29%
22%
18%
84%
7%
6%
2%
Set top box with access to digital or
cable TV broadcasts (such as Sky+,
Virgin TiVo, YouView)
299
155
144
48
65
117
70
17
31
47
106
91
85
76
47
241
39
15
3
12%
12%
11%
14%
15%
13%
8%
6%
13%
14%
18%
13%
13%
13%
7%
11%
17%
12%
4%
f
f
f
g
g
gh
n
n
n
r
or
r
52%
48%
16%
22%
39%
23%
6%
10%
16%
35%
31%
28%
25%
16%
81%
13%
5%
1%
Internet-connected dongle or set-top
box (such as NOW TV set-top box,
Roku, Google Chrome, Amazon
Fire TV Stick, Amazon Fire TV,
Apple TV)
129
70
59
24
29
50
26
10
8
21
41
46
33
34
17
113
7
5
4
5%
6%
4%
7%
7%
6%
3%
3%
3%
6%
7%
7%
5%
6%
3%
5%
3%
4%
5%
f
f
f
gh
n
n
n
54%
46%
19%
22%
39%
20%
8%
6%
16%
32%
35%
26%
26%
13%
87%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3606
1713
1893
490
563
1137
1416
534
379
436
607
776
1072
772
981
2148
491
471
496
Effective Weighted Sample
2411
1144
1268
320
370
781
956
357
252
312
455
563
715
521
636
1837
303
289
366
Total
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
ANY DEVICES CONNECTING TV
TO THE INTERNET
851
414
436
160
201
340
149
71
79
126
260
244
234
213
159
694
89
43
24
33%
33%
33%
47%
48%
38%
16%
23%
32%
37%
45%
35%
34%
38%
25%
32%
39%
34%
34%
ef
ef
f
g
g
ghi
n
n
n
o
49%
51%
19%
24%
40%
18%
8%
9%
15%
31%
29%
28%
25%
19%
82%
10%
5%
3%
None of these
1613
781
832
170
208
506
729
224
161
203
296
422
421
327
441
1360
131
79
43
63%
63%
63%
50%
49%
57%
80%
74%
66%
59%
51%
61%
62%
58%
71%
64%
57%
62%
60%
cd
cde
hij
j
j
klm
p
48%
52%
11%
13%
31%
45%
14%
10%
13%
18%
26%
26%
20%
27%
84%
8%
5%
3%
Don't know
104
45
59
12
14
42
37
8
4
12
19
31
23
26
24
85
9
6
4
4%
4%
4%
3%
3%
5%
4%
3%
2%
4%
3%
4%
3%
5%
4%
4%
4%
4%
6%
43%
57%
11%
14%
40%
35%
8%
4%
12%
18%
29%
23%
25%
23%
82%
9%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3606
217
241
244
243
239
226
241
247
250
2608
998
1788
1808
1747
1859
Effective Weighted Sample
2411
192
228
234
227
222
215
221
228
230
2003
442
1239
1216
1193
1259
Total
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
Games console
503
25
64
53
44
61
56
27
26
48
437
66
357
143
285
218
20%
8%
18%
23%
24%
27%
24%
13%
23%
16%
20%
19%
24%
13%
20%
19%
a
agi
agi
abgi
agi
agi
a
m
5%
13%
10%
9%
12%
11%
5%
5%
10%
87%
13%
71%
28%
57%
43%
Laptop/ desktop PC
302
72
17
38
22
22
29
18
8
29
262
40
224
78
150
152
12%
25%
5%
17%
12%
10%
12%
8%
7%
9%
12%
11%
15%
7%
11%
13%
bcdefghi
beghi
b
b
m
24%
6%
12%
7%
7%
10%
6%
3%
9%
87%
13%
74%
26%
50%
50%
Set top box with access to digital or cable
TV broadcasts (such as Sky+, Virgin TiVo,
YouView)
299
29
18
24
27
18
53
44
13
14
256
43
219
80
148
150
12%
10%
5%
11%
15%
8%
23%
20%
12%
5%
12%
12%
15%
7%
10%
13%
i
bi
bei
abcdehi
abcehi
bi
m
n
10%
6%
8%
9%
6%
18%
15%
4%
5%
86%
14%
73%
27%
50%
50%
Internet-connected dongle or set-top box
(such as NOW TV set-top box, Roku,
Google Chrome, Amazon Fire TV Stick,
Amazon Fire TV, Apple TV)
129
9
8
12
9
15
23
13
10
14
97
32
95
34
71
58
5%
3%
2%
5%
5%
6%
10%
6%
9%
5%
4%
9%
6%
3%
5%
5%
b
abdi
abi
j
m
7%
6%
9%
7%
11%
18%
10%
8%
11%
75%
25%
74%
26%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3606
217
241
244
243
239
226
241
247
250
2608
998
1788
1808
1747
1859
Effective Weighted Sample
2411
192
228
234
227
222
215
221
228
230
2003
442
1239
1216
1193
1259
Total
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
ANY DEVICES CONNECTING TV TO
THE INTERNET
851
87
85
81
72
78
101
71
41
78
729
122
608
239
458
393
33%
30%
25%
36%
39%
35%
43%
33%
37%
26%
33%
35%
41%
22%
32%
34%
bi
abi
bi
abgi
bi
m
10%
10%
10%
8%
9%
12%
8%
5%
9%
86%
14%
72%
28%
54%
46%
None of these
1613
195
242
139
101
139
127
141
66
209
1403
210
811
797
897
715
63%
66%
70%
62%
55%
61%
54%
65%
59%
70%
63%
60%
55%
74%
63%
62%
df
dfh
df
dfh
l
12%
15%
9%
6%
9%
8%
9%
4%
13%
87%
13%
50%
49%
56%
44%
Don't know
104
12
20
4
12
9
7
4
4
14
88
16
61
42
61
43
4%
4%
6%
2%
6%
4%
3%
2%
4%
5%
4%
5%
4%
4%
4%
4%
cg
cg
11%
19%
4%
11%
9%
7%
4%
4%
13%
85%
15%
58%
40%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH62). Are any of your TV sets "Smart TVs"? These are newer types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3606
1713
1893
490
563
1137
1416
534
379
436
607
776
1072
772
981
2148
491
471
496
Effective Weighted Sample
2411
1144
1268
320
370
781
956
357
252
312
455
563
715
521
636
1837
303
289
366
Total
2567
1240
1328
342
423
887
915
303
244
341
575
696
678
566
624
2139
229
128
72
48%
52%
13%
16%
35%
36%
12%
10%
13%
22%
27%
26%
22%
24%
83%
9%
5%
3%
Yes
718
359
359
105
141
297
175
46
60
103
232
241
192
150
134
614
49
43
13
28%
29%
27%
31%
33%
33%
19%
15%
25%
30%
40%
35%
28%
27%
21%
29%
21%
33%
18%
f
f
f
g
g
ghi
lmn
n
n
pr
pr
50%
50%
15%
20%
41%
24%
6%
8%
14%
32%
34%
27%
21%
19%
85%
7%
6%
2%
No
1764
847
917
222
267
566
709
243
178
228
329
436
465
396
465
1453
171
84
57
69%
68%
69%
65%
63%
64%
78%
80%
73%
67%
57%
63%
69%
70%
74%
68%
75%
65%
79%
cde
hij
j
j
k
k
kl
oq
oq
48%
52%
13%
15%
32%
40%
14%
10%
13%
19%
25%
26%
22%
26%
82%
10%
5%
3%
Don't know
85
34
51
15
15
24
31
14
6
10
14
18
20
21
26
73
9
2
2
3%
3%
4%
4%
4%
3%
3%
4%
3%
3%
2%
3%
3%
4%
4%
3%
4%
1%
3%
q
q
40%
60%
17%
18%
29%
37%
16%
8%
12%
16%
22%
24%
24%
30%
85%
10%
2%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH62). Are any of your TV sets "Smart TVs"? These are newer types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3606
217
241
244
243
239
226
241
247
250
2608
998
1788
1808
1747
1859
Effective Weighted Sample
2411
192
228
234
227
222
215
221
228
230
2003
442
1239
1216
1193
1259
Total
2567
294
348
224
184
227
234
215
112
301
2220
347
1481
1078
1417
1151
11%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
55%
45%
Yes
718
106
73
70
51
69
58
57
29
102
607
111
521
194
392
326
28%
36%
21%
31%
28%
30%
25%
27%
26%
34%
27%
32%
35%
18%
28%
28%
bfgh
b
b
bf
m
15%
10%
10%
7%
10%
8%
8%
4%
14%
85%
15%
73%
27%
55%
45%
No
1764
184
272
147
120
151
161
152
80
186
1543
221
919
839
979
786
69%
63%
78%
65%
65%
67%
69%
71%
71%
62%
70%
64%
62%
78%
69%
68%
acdefi
i
k
l
10%
15%
8%
7%
9%
9%
9%
5%
11%
87%
13%
52%
48%
55%
45%
Don't know
85
4
2
7
13
7
15
6
3
13
70
15
40
45
46
39
3%
1%
1%
3%
7%
3%
7%
3%
3%
4%
3%
4%
3%
4%
3%
3%
b
abgh
ab
b
l
4%
3%
9%
16%
9%
18%
8%
4%
15%
82%
18%
47%
53%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
~r
Unweighted total
892
455
437
133
167
347
245
68
77
124
252
255
280
182
175
594
106
116
76
Effective Weighted Sample
646
327
319
96
115
256
184
51
55
94
192
192
203
132
126
512
66
80
62
Total
719
359
361
107
141
297
175
46
60
103
233
243
192
150
134
615
49
43
13
50%
50%
15%
20%
41%
24%
**
**
14%
32%
34%
27%
21%
19%
86%
7%
6%
**
Watching TV you've previously
recorded
402
209
193
51
86
168
97
**
**
53
145
144
119
84
55
333
31
30
**
56%
58%
53%
48%
61%
57%
56%
**
**
51%
62%
59%
62%
56%
41%
54%
62%
71%
**
n
n
n
o
52%
48%
13%
21%
42%
24%
**
**
13%
36%
36%
30%
21%
14%
83%
8%
8%
**
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Hub, All4, Demand 5)
395
204
191
67
78
156
93
**
**
56
142
147
108
89
51
332
30
26
**
55%
57%
53%
63%
56%
53%
53%
**
**
54%
61%
61%
56%
59%
38%
54%
60%
62%
**
n
n
n
52%
48%
17%
20%
40%
24%
**
**
14%
36%
37%
27%
23%
13%
84%
7%
7%
**
Watching purchased TV
programmes/ films online or
downloads, either via pay per view
services (e.g. PlayStation Movies,
Blinkbox) or via a 'standalone'
subscription service (e.g. Amazon
Prime Instant, Netflix)
210
103
107
37
61
86
26
**
**
26
86
79
57
48
27
178
18
9
**
29%
29%
30%
35%
43%
29%
15%
**
**
25%
37%
32%
29%
32%
20%
29%
37%
21%
**
f
ef
f
n
n
q
49%
51%
18%
29%
41%
12%
**
**
12%
41%
37%
27%
23%
13%
84%
9%
4%
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
~r
Unweighted total
892
455
437
133
167
347
245
68
77
124
252
255
280
182
175
594
106
116
76
Effective Weighted Sample
646
327
319
96
115
256
184
51
55
94
192
192
203
132
126
512
66
80
62
Total
719
359
361
107
141
297
175
46
60
103
233
243
192
150
134
615
49
43
13
50%
50%
15%
20%
41%
24%
**
**
14%
32%
34%
27%
21%
19%
86%
7%
6%
**
Watching short video clips (e.g. on
YouTube or Dailymotion or Vimeo)
197
108
89
42
47
85
23
**
**
22
87
65
63
41
28
172
9
14
**
27%
30%
25%
39%
33%
29%
13%
**
**
22%
37%
27%
33%
27%
21%
28%
18%
34%
**
f
f
f
i
n
p
55%
45%
21%
24%
43%
12%
**
**
11%
44%
33%
32%
21%
14%
87%
4%
7%
**
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on South Park
Studios)
187
95
93
36
45
86
20
**
**
27
70
55
55
48
30
157
15
12
**
26%
26%
26%
34%
32%
29%
11%
**
**
26%
30%
23%
28%
32%
22%
26%
31%
29%
**
f
f
f
51%
49%
19%
24%
46%
11%
**
**
14%
37%
30%
29%
25%
16%
84%
8%
7%
**
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
120
69
51
29
24
55
12
**
**
15
43
30
37
36
17
97
12
8
**
17%
19%
14%
27%
17%
18%
7%
**
**
15%
18%
12%
19%
24%
13%
16%
24%
19%
**
f
f
f
kn
57%
43%
24%
20%
45%
10%
**
**
13%
35%
25%
31%
30%
14%
80%
10%
7%
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
~r
Unweighted total
892
455
437
133
167
347
245
68
77
124
252
255
280
182
175
594
106
116
76
Effective Weighted Sample
646
327
319
96
115
256
184
51
55
94
192
192
203
132
126
512
66
80
62
Total
719
359
361
107
141
297
175
46
60
103
233
243
192
150
134
615
49
43
13
50%
50%
15%
20%
41%
24%
**
**
14%
32%
34%
27%
21%
19%
86%
7%
6%
**
Applications that come with the TV
that allow you to play games
62
38
23
15
20
25
2
**
**
9
23
13
20
19
10
55
4
2
**
9%
11%
6%
14%
14%
8%
1%
**
**
9%
10%
5%
10%
13%
7%
9%
8%
4%
**
f
f
f
k
62%
38%
23%
32%
41%
4%
**
**
15%
37%
20%
32%
31%
16%
89%
7%
3%
**
Making voice calls using the internet
17
10
7
6
3
7
*
**
**
1
8
6
3
6
1
14
1
1
**
2%
3%
2%
6%
2%
2%
*%
**
**
1%
3%
3%
2%
4%
1%
2%
2%
3%
**
f
60%
40%
38%
17%
42%
3%
**
**
4%
46%
38%
20%
34%
9%
83%
5%
8%
**
None of these
133
64
69
19
19
53
43
**
**
22
31
37
31
24
42
123
4
4
**
19%
18%
19%
18%
13%
18%
25%
**
**
22%
13%
15%
16%
16%
31%
20%
8%
9%
**
d
klm
pq
48%
52%
14%
14%
40%
32%
**
**
17%
23%
28%
23%
18%
31%
92%
3%
3%
**
Don't know
12
3
9
-
4
5
3
**
**
1
2
6
1
3
1
11
*
-
**
2%
1%
3%
-%
3%
2%
2%
**
**
1%
1%
3%
*%
2%
1%
2%
*%
-%
**
23%
77%
-%
32%
42%
26%
**
**
4%
18%
53%
8%
28%
11%
95%
1%
-%
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
892
80
50
77
65
68
52
61
59
82
667
225
589
301
436
456
Effective Weighted Sample
646
69
47
75
61
64
49
57
56
74
527
125
436
220
317
339
Total
719
106
73
70
51
69
58
59
29
102
608
111
523
194
394
326
**
**
**
**
**
**
**
**
**
85%
15%
73%
27%
55%
45%
Watching TV you've previously recorded
402
**
**
**
**
**
**
**
**
**
344
57
296
103
216
186
56%
**
**
**
**
**
**
**
**
**
57%
51%
57%
53%
55%
57%
**
**
**
**
**
**
**
**
**
86%
14%
74%
26%
54%
46%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Hub,
All4, Demand 5)
395
**
**
**
**
**
**
**
**
**
336
59
283
110
221
174
55%
**
**
**
**
**
**
**
**
**
55%
53%
54%
57%
56%
53%
**
**
**
**
**
**
**
**
**
85%
15%
72%
28%
56%
44%
Watching purchased TV programmes/
films online or downloads, either via pay
per view services (e.g. PlayStation
Movies, Blinkbox) or via a 'standalone'
subscription service (e.g. Amazon Prime
Instant, Netflix)
210
**
**
**
**
**
**
**
**
**
178
33
165
44
100
110
29%
**
**
**
**
**
**
**
**
**
29%
30%
31%
23%
25%
34%
m
n
**
**
**
**
**
**
**
**
**
84%
16%
78%
21%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
892
80
50
77
65
68
52
61
59
82
667
225
589
301
436
456
Effective Weighted Sample
646
69
47
75
61
64
49
57
56
74
527
125
436
220
317
339
Total
719
106
73
70
51
69
58
59
29
102
608
111
523
194
394
326
**
**
**
**
**
**
**
**
**
85%
15%
73%
27%
55%
45%
Watching short video clips (e.g. on
YouTube or Dailymotion or Vimeo)
197
**
**
**
**
**
**
**
**
**
170
27
156
41
87
110
27%
**
**
**
**
**
**
**
**
**
28%
24%
30%
21%
22%
34%
m
n
**
**
**
**
**
**
**
**
**
86%
14%
79%
21%
44%
56%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on South
Park Studios)
187
**
**
**
**
**
**
**
**
**
160
27
150
37
83
104
26%
**
**
**
**
**
**
**
**
**
26%
25%
29%
19%
21%
32%
m
n
**
**
**
**
**
**
**
**
**
85%
15%
80%
20%
45%
55%
Browse the internet - e.g. online shopping,
checking emails, social networking sites
120
**
**
**
**
**
**
**
**
**
102
18
96
25
50
71
17%
**
**
**
**
**
**
**
**
**
17%
17%
18%
13%
13%
22%
n
**
**
**
**
**
**
**
**
**
85%
15%
80%
20%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
892
80
50
77
65
68
52
61
59
82
667
225
589
301
436
456
Effective Weighted Sample
646
69
47
75
61
64
49
57
56
74
527
125
436
220
317
339
Total
719
106
73
70
51
69
58
59
29
102
608
111
523
194
394
326
**
**
**
**
**
**
**
**
**
85%
15%
73%
27%
55%
45%
Applications that come with the TV that
allow you to play games
62
**
**
**
**
**
**
**
**
**
55
7
51
11
22
40
9%
**
**
**
**
**
**
**
**
**
9%
6%
10%
6%
6%
12%
n
**
**
**
**
**
**
**
**
**
89%
11%
82%
18%
36%
64%
Making voice calls using the internet
17
**
**
**
**
**
**
**
**
**
13
3
14
3
9
8
2%
**
**
**
**
**
**
**
**
**
2%
3%
3%
1%
2%
2%
**
**
**
**
**
**
**
**
**
79%
21%
83%
17%
52%
48%
None of these
133
**
**
**
**
**
**
**
**
**
111
22
88
46
76
57
19%
**
**
**
**
**
**
**
**
**
18%
20%
17%
24%
19%
18%
l
**
**
**
**
**
**
**
**
**
83%
17%
66%
34%
57%
43%
Don't know
12
**
**
**
**
**
**
**
**
**
8
4
11
1
10
2
2%
**
**
**
**
**
**
**
**
**
1%
3%
2%
*%
2%
1%
**
**
**
**
**
**
**
**
**
70%
30%
93%
7%
80%
20%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
All4, Demand 5, Sky On Demand)
1361
662
700
222
266
537
337
93
109
208
435
450
388
298
225
1147
121
67
27
58%
58%
58%
63%
58%
62%
51%
43%
50%
62%
76%
67%
59%
60%
44%
59%
60%
59%
44%
f
f
f
gh
ghi
lmn
n
n
r
r
r
49%
51%
16%
20%
39%
25%
7%
8%
15%
32%
33%
29%
22%
17%
84%
9%
5%
2%
Watching TV/ films online via a
'standalone' video subscription
service (e.g. Netflix or Amazon
Prime Instant)
587
275
312
140
145
241
61
41
40
86
191
169
181
146
92
493
45
25
24
25%
24%
26%
40%
32%
28%
9%
19%
18%
26%
33%
25%
28%
29%
18%
25%
23%
22%
38%
def
f
f
h
ghi
n
n
n
opq
47%
53%
24%
25%
41%
10%
7%
7%
15%
33%
29%
31%
25%
16%
84%
8%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on South Park
Studios)
441
233
209
108
98
178
58
28
29
66
156
136
118
107
81
377
29
27
8
19%
21%
17%
30%
21%
21%
9%
13%
13%
20%
27%
20%
18%
21%
16%
19%
14%
23%
13%
def
f
f
g
ghi
n
r
pr
53%
47%
24%
22%
40%
13%
6%
7%
15%
35%
31%
27%
24%
18%
86%
7%
6%
2%
Watching TV programmes/ films you
have paid for on online stores to
rent or keep permanently (e.g. via
iTunes, Google Play, Blinkbox)
193
101
92
49
50
76
18
14
12
20
77
67
53
39
34
169
10
9
5
8%
9%
8%
14%
11%
9%
3%
7%
6%
6%
13%
10%
8%
8%
7%
9%
5%
8%
7%
ef
f
f
ghi
p
52%
48%
25%
26%
40%
9%
7%
6%
10%
40%
35%
28%
20%
18%
87%
5%
5%
2%
None of these
832
408
423
101
153
272
306
104
98
110
106
198
219
167
247
692
75
40
24
36%
36%
35%
28%
34%
31%
47%
49%
45%
33%
18%
29%
34%
33%
49%
35%
37%
35%
40%
cde
ij
ij
j
klm
49%
51%
12%
18%
33%
37%
13%
12%
13%
13%
24%
26%
20%
30%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Don't know
29
15
14
6
9
7
7
4
1
2
7
7
10
7
3
26
1
1
1
1%
1%
1%
2%
2%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
*%
1%
1%
51%
49%
19%
33%
25%
23%
13%
4%
7%
24%
26%
36%
24%
11%
89%
3%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, All4,
Demand 5, Sky On Demand)
1361
128
207
143
84
114
134
119
60
159
1171
190
934
423
816
545
58%
40%
64%
71%
52%
58%
60%
63%
67%
61%
58%
60%
63%
50%
64%
52%
ad
adefi
a
a
a
ad
ad
a
m
o
9%
15%
11%
6%
8%
10%
9%
4%
12%
86%
14%
69%
31%
60%
40%
Watching TV/ films online via a
'standalone' video subscription service
(e.g. Netflix or Amazon Prime Instant)
587
80
74
52
33
49
71
43
25
65
509
79
444
142
295
292
25%
25%
23%
26%
20%
25%
32%
23%
28%
25%
25%
25%
30%
17%
23%
28%
bdg
m
n
14%
13%
9%
6%
8%
12%
7%
4%
11%
87%
13%
76%
24%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on South
Park Studios)
441
75
47
50
24
50
44
31
15
41
395
46
319
122
234
207
19%
23%
15%
25%
15%
26%
20%
16%
17%
16%
20%
14%
21%
15%
18%
20%
bd
bdgi
bdgi
k
m
17%
11%
11%
6%
11%
10%
7%
3%
9%
90%
10%
72%
28%
53%
47%
Watching TV programmes/ films you have
paid for on online stores to rent or keep
permanently (e.g. via iTunes, Google
Play, Blinkbox)
193
27
24
18
9
26
28
12
8
19
164
29
138
55
96
97
8%
8%
7%
9%
5%
13%
13%
6%
8%
7%
8%
9%
9%
7%
8%
9%
dg
dg
m
14%
12%
9%
5%
13%
14%
6%
4%
10%
85%
15%
71%
29%
50%
50%
None of these
832
155
102
51
71
71
62
63
22
96
727
104
460
369
396
435
36%
49%
32%
25%
44%
36%
28%
33%
25%
37%
36%
33%
31%
44%
31%
41%
bcefghi
bcfgh
ch
ch
l
n
19%
12%
6%
8%
9%
7%
8%
3%
12%
87%
13%
55%
44%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Don't know
29
11
2
-
4
2
6
-
1
-
22
7
19
10
23
6
1%
3%
1%
-%
3%
1%
3%
-%
1%
-%
1%
2%
1%
1%
2%
1%
bcgi
cgi
cgi
o
38%
7%
-%
14%
7%
21%
-%
2%
-%
75%
25%
67%
33%
79%
21%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
All4, Demand 5, Sky On Demand)
966
460
506
146
188
388
243
66
68
147
324
343
267
206
150
816
90
41
18
41%
41%
42%
41%
41%
45%
37%
30%
31%
44%
56%
51%
41%
41%
30%
42%
45%
36%
29%
f
gh
ghi
lmn
n
n
r
qr
48%
52%
15%
19%
40%
25%
7%
7%
15%
34%
36%
28%
21%
16%
85%
9%
4%
2%
Watching TV/ films online via a
'standalone' video subscription
service (e.g. Netflix or Amazon
Prime Instant)
382
174
207
93
102
151
36
32
25
62
122
111
119
81
70
321
29
16
16
16%
15%
17%
26%
22%
17%
6%
15%
12%
18%
21%
17%
18%
16%
14%
16%
15%
14%
25%
ef
ef
f
h
gh
n
opq
46%
54%
24%
27%
40%
9%
8%
7%
16%
32%
29%
31%
21%
18%
84%
8%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on South Park
Studios)
232
129
103
59
55
88
31
20
18
39
84
63
58
57
54
204
15
11
3
10%
11%
9%
17%
12%
10%
5%
9%
8%
12%
15%
9%
9%
11%
11%
10%
7%
10%
4%
b
ef
f
f
gh
r
r
56%
44%
25%
24%
38%
13%
9%
8%
17%
36%
27%
25%
24%
23%
88%
6%
5%
1%
Watching TV programmes/ films you
have paid for on online stores to
rent or keep permanently (e.g. via
iTunes, Google Play, Blinkbox)
66
34
33
14
22
22
8
5
4
6
29
19
15
15
17
59
5
1
1
3%
3%
3%
4%
5%
3%
1%
2%
2%
2%
5%
3%
2%
3%
3%
3%
3%
1%
1%
f
f
i
51%
49%
22%
32%
33%
13%
8%
7%
8%
44%
29%
23%
23%
26%
89%
8%
2%
1%
None of these
1170
582
588
163
217
398
392
127
134
162
198
287
322
246
315
975
102
62
32
50%
51%
49%
46%
48%
46%
60%
59%
61%
48%
34%
43%
49%
49%
62%
50%
50%
54%
52%
cde
ij
ij
j
k
k
klm
50%
50%
14%
19%
34%
33%
11%
11%
14%
17%
24%
27%
21%
27%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3100
1471
1629
505
577
1088
930
363
315
419
601
741
990
643
723
1899
405
401
395
Effective Weighted Sample
2126
1018
1108
332
385
756
663
254
219
305
454
541
677
446
479
1637
257
247
299
Total
2332
1134
1197
354
456
865
657
215
218
335
575
672
653
498
507
1955
202
113
62
49%
51%
15%
20%
37%
28%
9%
9%
14%
25%
29%
28%
21%
22%
84%
9%
5%
3%
Don't know
33
16
16
7
10
7
7
4
1
2
8
9
12
7
3
28
1
2
1
1%
1%
1%
2%
2%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
*%
2%
2%
e
50%
50%
23%
32%
22%
23%
12%
4%
6%
25%
29%
37%
22%
10%
87%
3%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, All4,
Demand 5, Sky On Demand)
966
79
137
110
66
82
105
96
43
98
818
148
663
300
589
377
41%
25%
43%
55%
41%
42%
47%
51%
49%
38%
41%
47%
45%
36%
46%
36%
a
abdei
a
a
a
ai
ai
a
j
m
o
8%
14%
11%
7%
8%
11%
10%
4%
10%
85%
15%
69%
31%
61%
39%
Watching TV/ films online via a
'standalone' video subscription service
(e.g. Netflix or Amazon Prime Instant)
382
54
33
38
21
33
52
34
17
38
327
54
286
94
190
192
16%
17%
10%
19%
13%
17%
23%
18%
19%
15%
16%
17%
19%
11%
15%
18%
b
bdi
b
b
m
n
14%
9%
10%
5%
9%
14%
9%
4%
10%
86%
14%
75%
25%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on South
Park Studios)
232
37
24
31
10
22
27
19
10
24
201
31
164
69
113
119
10%
12%
8%
16%
6%
11%
12%
10%
11%
9%
10%
10%
11%
8%
9%
11%
d
bd
d
m
16%
11%
13%
4%
9%
12%
8%
4%
10%
87%
13%
70%
30%
49%
51%
Watching TV programmes/ films you have
paid for on online stores to rent or keep
permanently (e.g. via iTunes, Google
Play, Blinkbox)
66
10
10
9
3
5
11
3
2
6
53
13
48
18
33
33
3%
3%
3%
4%
2%
3%
5%
2%
2%
2%
3%
4%
3%
2%
3%
3%
16%
16%
13%
4%
7%
17%
5%
2%
10%
80%
20%
72%
28%
50%
50%
None of these
1170
189
172
78
86
95
86
85
38
146
1026
144
684
483
603
567
50%
59%
54%
39%
53%
48%
39%
45%
43%
56%
51%
45%
46%
58%
47%
54%
cefgh
cfh
cfh
cfgh
k
l
n
16%
15%
7%
7%
8%
7%
7%
3%
12%
88%
12%
58%
41%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3100
233
221
216
208
204
213
202
193
209
2267
833
1771
1322
1514
1586
Effective Weighted Sample
2126
208
209
207
195
189
202
188
179
193
1765
389
1237
920
1056
1097
Total
2332
319
321
200
161
197
221
188
89
259
2014
317
1488
837
1275
1057
14%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
55%
45%
Don't know
33
13
2
1
4
2
6
-
1
-
25
8
23
10
24
9
1%
4%
1%
*%
3%
1%
3%
-%
1%
-%
1%
2%
2%
1%
2%
1%
bcghi
gi
cgi
o
40%
6%
2%
12%
6%
19%
-%
2%
-%
77%
23%
70%
30%
73%
27%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
496
240
256
80
82
170
164
69
44
57
33
77
145
105
167
-
-
-
496
Effective Weighted Sample
366
170
197
54
65
134
114
49
35
44
23
58
111
81
128
-
-
-
366
Total
72
35
37
11
12
26
23
9
6
9
5
15
18
17
21
-
-
-
72
49%
51%
**
**
35%
32%
**
**
**
**
**
25%
24%
30%
-%
-%
-%
100%
Every day
1
*
*
**
**
*
*
**
**
**
**
**
*
*
*
-
-
-
1
1%
1%
1%
**
**
1%
1%
**
**
**
**
**
2%
1%
2%
-%
-%
-%
1%
58%
42%
**
**
33%
41%
**
**
**
**
**
39%
23%
38%
-%
-%
-%
100%
At least weekly
11
5
6
**
**
5
5
**
**
**
**
**
3
4
3
-
-
-
11
16%
14%
17%
**
**
21%
21%
**
**
**
**
**
16%
22%
16%
-%
-%
-%
16%
44%
56%
**
**
46%
41%
**
**
**
**
**
24%
33%
29%
-%
-%
-%
100%
At least monthly
6
3
3
**
**
1
2
**
**
**
**
**
1
2
1
-
-
-
6
8%
8%
7%
**
**
6%
9%
**
**
**
**
**
7%
12%
5%
-%
-%
-%
8%
51%
49%
**
**
26%
37%
**
**
**
**
**
22%
38%
21%
-%
-%
-%
100%
Less often than monthly
11
6
6
**
**
5
3
**
**
**
**
**
3
2
2
-
-
-
11
16%
16%
15%
**
**
21%
13%
**
**
**
**
**
15%
9%
10%
-%
-%
-%
16%
50%
50%
**
**
48%
27%
**
**
**
**
**
23%
15%
20%
-%
-%
-%
100%
AT LEAST MONTHLY
18
8
9
**
**
7
7
**
**
**
**
**
4
6
5
-
-
-
18
25%
24%
26%
**
**
28%
31%
**
**
**
**
**
24%
35%
22%
-%
-%
-%
25%
47%
53%
**
**
39%
40%
**
**
**
**
**
24%
34%
27%
-%
-%
-%
100%
EVER WATCH
29
14
15
**
**
12
10
**
**
**
**
**
7
8
7
-
-
-
29
40%
39%
41%
**
**
48%
44%
**
**
**
**
**
39%
44%
33%
-%
-%
-%
40%
48%
52%
**
**
43%
35%
**
**
**
**
**
24%
27%
24%
-%
-%
-%
100%
Never
40
20
20
**
**
13
12
**
**
**
**
**
10
9
13
-
-
-
40
56%
57%
55%
**
**
49%
52%
**
**
**
**
**
59%
49%
63%
-%
-%
-%
56%
m
50%
50%
**
**
31%
30%
**
**
**
**
**
26%
21%
33%
-%
-%
-%
100%
Don't know
3
1
1
**
**
1
1
**
**
**
**
**
*
1
1
-
-
-
3
4%
3%
4%
**
**
3%
4%
**
**
**
**
**
2%
7%
4%
-%
-%
-%
4%
44%
56%
**
**
24%
34%
**
**
**
**
**
15%
48%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
254
242
272
223
188
308
Effective Weighted Sample
366
-
-
-
-
-
-
-
-
-
194
193
213
154
139
236
Total
72
-
-
-
-
-
-
-
-
-
45
27
40
32
32
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
55%
44%
44%
56%
Every day
1
-
-
-
-
-
-
-
-
-
*
*
1
*
*
1
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
1%
2%
1%
1%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
52%
48%
73%
27%
37%
63%
At least weekly
11
-
-
-
-
-
-
-
-
-
6
5
6
5
5
6
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
14%
19%
15%
16%
16%
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
53%
44%
45%
55%
At least monthly
6
-
-
-
-
-
-
-
-
-
4
1
3
2
2
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
9%
5%
8%
7%
7%
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
57%
43%
43%
57%
Less often than monthly
11
-
-
-
-
-
-
-
-
-
7
4
7
4
4
7
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
16%
15%
18%
12%
14%
17%
-%
-%
-%
-%
-%
-%
-%
-%
-%
64%
36%
64%
36%
40%
60%
AT LEAST MONTHLY
18
-
-
-
-
-
-
-
-
-
11
7
10
8
8
10
25%
-%
-%
-%
-%
-%
-%
-%
-%
-%
25%
25%
25%
24%
24%
25%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
55%
43%
44%
56%
EVER WATCH
29
-
-
-
-
-
-
-
-
-
18
11
17
12
12
17
40%
-%
-%
-%
-%
-%
-%
-%
-%
-%
41%
40%
43%
36%
38%
42%
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
59%
40%
42%
58%
Never
40
-
-
-
-
-
-
-
-
-
25
15
21
19
19
21
56%
-%
-%
-%
-%
-%
-%
-%
-%
-%
55%
57%
53%
60%
59%
53%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
52%
48%
47%
53%
Don't know
3
-
-
-
-
-
-
-
-
-
2
1
1
1
1
2
4%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
4%
4%
4%
2%
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
496
240
256
80
82
170
164
69
44
57
33
77
145
105
167
-
-
-
496
Effective Weighted Sample
366
170
197
54
65
134
114
49
35
44
23
58
111
81
128
-
-
-
366
Total
72
35
37
11
12
26
23
9
6
9
5
15
18
17
21
-
-
-
72
49%
51%
**
**
35%
32%
**
**
**
**
**
25%
24%
30%
-%
-%
-%
100%
Every day
1
*
*
**
**
*
*
**
**
**
**
**
*
*
*
-
-
-
1
1%
1%
1%
**
**
1%
1%
**
**
**
**
**
1%
1%
2%
-%
-%
-%
1%
45%
55%
**
**
48%
19%
**
**
**
**
**
23%
29%
48%
-%
-%
-%
100%
At least weekly
10
5
5
**
**
4
4
**
**
**
**
**
3
3
3
-
-
-
10
14%
14%
13%
**
**
16%
16%
**
**
**
**
**
15%
18%
13%
-%
-%
-%
14%
51%
49%
**
**
43%
38%
**
**
**
**
**
27%
33%
27%
-%
-%
-%
100%
At least monthly
6
2
4
**
**
2
3
**
**
**
**
**
1
2
2
-
-
-
6
9%
7%
11%
**
**
9%
11%
**
**
**
**
**
8%
12%
8%
-%
-%
-%
9%
38%
62%
**
**
34%
41%
**
**
**
**
**
22%
34%
27%
-%
-%
-%
100%
Less often than monthly
10
5
5
**
**
5
3
**
**
**
**
**
3
2
2
-
-
-
10
14%
14%
15%
**
**
19%
12%
**
**
**
**
**
15%
9%
11%
-%
-%
-%
14%
48%
52%
**
**
48%
27%
**
**
**
**
**
26%
15%
22%
-%
-%
-%
100%
AT LEAST MONTHLY
17
8
9
**
**
7
6
**
**
**
**
**
4
6
5
-
-
-
17
24%
22%
25%
**
**
26%
28%
**
**
**
**
**
23%
32%
22%
-%
-%
-%
24%
46%
54%
**
**
40%
38%
**
**
**
**
**
25%
33%
28%
-%
-%
-%
100%
EVER WATCH
27
13
15
**
**
12
9
**
**
**
**
**
7
7
7
-
-
-
27
38%
36%
40%
**
**
46%
40%
**
**
**
**
**
38%
41%
33%
-%
-%
-%
38%
47%
53%
**
**
43%
34%
**
**
**
**
**
25%
26%
26%
-%
-%
-%
100%
Never
42
21
21
**
**
13
13
**
**
**
**
**
11
9
13
-
-
-
42
59%
61%
57%
**
**
52%
56%
**
**
**
**
**
60%
53%
63%
-%
-%
-%
59%
50%
50%
**
**
31%
30%
**
**
**
**
**
25%
22%
32%
-%
-%
-%
100%
Don't know
2
1
1
**
**
1
1
**
**
**
**
**
*
1
1
-
-
-
2
3%
3%
3%
**
**
2%
4%
**
**
**
**
**
2%
6%
4%
-%
-%
-%
3%
51%
49%
**
**
24%
39%
**
**
**
**
**
13%
44%
34%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
254
242
272
223
188
308
Effective Weighted Sample
366
-
-
-
-
-
-
-
-
-
194
193
213
154
139
236
Total
72
-
-
-
-
-
-
-
-
-
45
27
40
32
32
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
55%
44%
44%
56%
Every day
1
-
-
-
-
-
-
-
-
-
*
*
*
*
*
*
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
1%
1%
1%
1%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
45%
55%
66%
34%
54%
46%
At least weekly
10
-
-
-
-
-
-
-
-
-
6
4
6
4
4
5
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
13%
15%
14%
12%
14%
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
41%
56%
40%
45%
55%
At least monthly
6
-
-
-
-
-
-
-
-
-
4
2
3
3
3
3
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
9%
9%
8%
11%
9%
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
48%
52%
46%
54%
Less often than monthly
10
-
-
-
-
-
-
-
-
-
8
3
7
3
3
7
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
17%
10%
18%
10%
10%
18%
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
68%
32%
32%
68%
AT LEAST MONTHLY
17
-
-
-
-
-
-
-
-
-
10
7
9
7
8
9
24%
-%
-%
-%
-%
-%
-%
-%
-%
-%
23%
25%
23%
23%
24%
23%
-%
-%
-%
-%
-%
-%
-%
-%
-%
60%
40%
53%
44%
45%
55%
EVER WATCH
27
-
-
-
-
-
-
-
-
-
18
10
16
11
11
16
38%
-%
-%
-%
-%
-%
-%
-%
-%
-%
40%
35%
41%
34%
34%
41%
-%
-%
-%
-%
-%
-%
-%
-%
-%
65%
35%
59%
40%
40%
60%
Never
42
-
-
-
-
-
-
-
-
-
26
17
22
20
20
22
59%
-%
-%
-%
-%
-%
-%
-%
-%
-%
57%
62%
56%
63%
64%
55%
-%
-%
-%
-%
-%
-%
-%
-%
-%
60%
40%
53%
47%
48%
52%
Don't know
2
-
-
-
-
-
-
-
-
-
1
1
1
1
1
2
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
3%
3%
3%
4%
2%
4%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
50%
50%
22%
78%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
496
240
256
80
82
170
164
69
44
57
33
77
145
105
167
-
-
-
496
Effective Weighted Sample
366
170
197
54
65
134
114
49
35
44
23
58
111
81
128
-
-
-
366
Total
72
35
37
11
12
26
23
9
6
9
5
15
18
17
21
-
-
-
72
49%
51%
**
**
35%
32%
**
**
**
**
**
25%
24%
30%
-%
-%
-%
100%
Every day
*
*
*
**
**
*
*
**
**
**
**
**
-
*
*
-
-
-
*
*%
*%
1%
**
**
1%
*%
**
**
**
**
**
-%
1%
*%
-%
-%
-%
*%
20%
80%
**
**
80%
20%
**
**
**
**
**
-%
80%
20%
-%
-%
-%
100%
At least weekly
6
3
3
**
**
3
2
**
**
**
**
**
2
2
2
-
-
-
6
9%
9%
8%
**
**
12%
10%
**
**
**
**
**
11%
11%
8%
-%
-%
-%
9%
51%
49%
**
**
48%
36%
**
**
**
**
**
32%
32%
27%
-%
-%
-%
100%
At least monthly
5
2
3
**
**
1
2
**
**
**
**
**
1
2
1
-
-
-
5
7%
6%
7%
**
**
5%
10%
**
**
**
**
**
6%
10%
4%
-%
-%
-%
7%
47%
53%
**
**
24%
50%
**
**
**
**
**
20%
37%
17%
-%
-%
-%
100%
Less often than monthly
8
3
4
**
**
3
2
**
**
**
**
**
2
2
2
-
-
-
8
10%
9%
12%
**
**
13%
8%
**
**
**
**
**
9%
10%
8%
-%
-%
-%
10%
41%
59%
**
**
44%
24%
**
**
**
**
**
22%
23%
24%
-%
-%
-%
100%
AT LEAST MONTHLY
11
6
6
**
**
4
5
**
**
**
**
**
3
4
3
-
-
-
11
16%
16%
16%
**
**
17%
20%
**
**
**
**
**
17%
23%
12%
-%
-%
-%
16%
n
49%
51%
**
**
38%
42%
**
**
**
**
**
26%
35%
22%
-%
-%
-%
100%
EVER WATCH
19
9
10
**
**
8
7
**
**
**
**
**
5
6
4
-
-
-
19
26%
25%
28%
**
**
30%
28%
**
**
**
**
**
26%
33%
20%
-%
-%
-%
26%
n
46%
54%
**
**
41%
35%
**
**
**
**
**
25%
30%
23%
-%
-%
-%
100%
Never
50
25
25
**
**
17
15
**
**
**
**
**
13
11
16
-
-
-
50
69%
70%
68%
**
**
65%
66%
**
**
**
**
**
72%
60%
76%
-%
-%
-%
69%
m
50%
50%
**
**
34%
31%
**
**
**
**
**
26%
21%
32%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
496
240
256
80
82
170
164
69
44
57
33
77
145
105
167
-
-
-
496
Effective Weighted Sample
366
170
197
54
65
134
114
49
35
44
23
58
111
81
128
-
-
-
366
Total
72
35
37
11
12
26
23
9
6
9
5
15
18
17
21
-
-
-
72
49%
51%
**
**
35%
32%
**
**
**
**
**
25%
24%
30%
-%
-%
-%
100%
Don't know
3
2
2
**
**
1
1
**
**
**
**
**
*
1
1
-
-
-
3
5%
5%
4%
**
**
5%
5%
**
**
**
**
**
2%
7%
4%
-%
-%
-%
5%
54%
46%
**
**
34%
36%
**
**
**
**
**
9%
37%
24%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
254
242
272
223
188
308
Effective Weighted Sample
366
-
-
-
-
-
-
-
-
-
194
193
213
154
139
236
Total
72
-
-
-
-
-
-
-
-
-
45
27
40
32
32
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
55%
44%
44%
56%
Every day
*
-
-
-
-
-
-
-
-
-
-
*
*
*
*
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
1%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
80%
20%
80%
20%
At least weekly
6
-
-
-
-
-
-
-
-
-
3
3
4
2
2
4
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
10%
11%
6%
7%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
67%
33%
36%
64%
At least monthly
5
-
-
-
-
-
-
-
-
-
4
1
3
2
3
2
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
5%
6%
7%
9%
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
74%
26%
53%
47%
58%
42%
Less often than monthly
8
-
-
-
-
-
-
-
-
-
5
2
5
2
3
4
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
8%
13%
7%
10%
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
71%
29%
70%
30%
42%
58%
AT LEAST MONTHLY
11
-
-
-
-
-
-
-
-
-
7
4
7
4
5
6
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
16%
16%
18%
14%
16%
15%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
61%
39%
46%
54%
EVER WATCH
19
-
-
-
-
-
-
-
-
-
12
6
12
7
8
10
26%
-%
-%
-%
-%
-%
-%
-%
-%
-%
28%
24%
31%
21%
26%
26%
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
66%
34%
65%
35%
45%
55%
Never
50
-
-
-
-
-
-
-
-
-
30
20
25
24
23
27
69%
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
72%
64%
75%
72%
67%
l
-%
-%
-%
-%
-%
-%
-%
-%
-%
61%
39%
51%
48%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
254
242
272
223
188
308
Effective Weighted Sample
366
-
-
-
-
-
-
-
-
-
194
193
213
154
139
236
Total
72
-
-
-
-
-
-
-
-
-
45
27
40
32
32
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
55%
44%
44%
56%
Don't know
3
-
-
-
-
-
-
-
-
-
2
1
2
1
1
3
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
4%
5%
5%
2%
7%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
57%
43%
18%
82%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
496
240
256
80
82
170
164
69
44
57
33
77
145
105
167
-
-
-
496
Effective Weighted Sample
366
170
197
54
65
134
114
49
35
44
23
58
111
81
128
-
-
-
366
Total
72
35
37
11
12
26
23
9
6
9
5
15
18
17
21
-
-
-
72
49%
51%
**
**
35%
32%
**
**
**
**
**
25%
24%
30%
-%
-%
-%
100%
Every day
*
*
*
**
**
*
*
**
**
**
**
**
-
*
*
-
-
-
*
*%
*%
1%
**
**
1%
*%
**
**
**
**
**
-%
1%
*%
-%
-%
-%
*%
20%
80%
**
**
80%
20%
**
**
**
**
**
-%
80%
20%
-%
-%
-%
100%
At least weekly
5
3
2
**
**
2
2
**
**
**
**
**
2
2
1
-
-
-
5
7%
8%
6%
**
**
9%
8%
**
**
**
**
**
10%
10%
7%
-%
-%
-%
7%
57%
43%
**
**
47%
37%
**
**
**
**
**
34%
34%
28%
-%
-%
-%
100%
At least monthly
4
1
2
**
**
1
2
**
**
**
**
**
1
1
1
-
-
-
4
5%
4%
6%
**
**
4%
9%
**
**
**
**
**
5%
5%
4%
-%
-%
-%
5%
40%
60%
**
**
28%
57%
**
**
**
**
**
22%
23%
21%
-%
-%
-%
100%
Less often than monthly
8
4
5
**
**
4
2
**
**
**
**
**
2
2
2
-
-
-
8
11%
10%
13%
**
**
14%
9%
**
**
**
**
**
11%
13%
8%
-%
-%
-%
11%
43%
57%
**
**
45%
24%
**
**
**
**
**
23%
28%
22%
-%
-%
-%
100%
AT LEAST MONTHLY
9
4
5
**
**
4
4
**
**
**
**
**
3
3
2
-
-
-
9
12%
12%
12%
**
**
14%
17%
**
**
**
**
**
14%
16%
10%
-%
-%
-%
12%
49%
51%
**
**
40%
45%
**
**
**
**
**
28%
31%
25%
-%
-%
-%
100%
EVER WATCH
17
8
9
**
**
7
6
**
**
**
**
**
4
5
4
-
-
-
17
24%
22%
25%
**
**
28%
26%
**
**
**
**
**
25%
29%
19%
-%
-%
-%
24%
46%
54%
**
**
42%
35%
**
**
**
**
**
26%
29%
23%
-%
-%
-%
100%
Never
51
25
26
**
**
17
16
**
**
**
**
**
13
11
16
-
-
-
51
71%
72%
71%
**
**
67%
69%
**
**
**
**
**
74%
64%
77%
-%
-%
-%
71%
m
50%
50%
**
**
33%
31%
**
**
**
**
**
26%
22%
32%
-%
-%
-%
100%
Don't know
3
2
2
**
**
1
1
**
**
**
**
**
*
1
1
-
-
-
3
5%
5%
4%
**
**
5%
5%
**
**
**
**
**
2%
7%
4%
-%
-%
-%
5%
54%
46%
**
**
34%
36%
**
**
**
**
**
9%
37%
24%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
254
242
272
223
188
308
Effective Weighted Sample
366
-
-
-
-
-
-
-
-
-
194
193
213
154
139
236
Total
72
-
-
-
-
-
-
-
-
-
45
27
40
32
32
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
55%
44%
44%
56%
Every day
*
-
-
-
-
-
-
-
-
-
-
*
*
*
*
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
1%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
80%
20%
80%
20%
At least weekly
5
-
-
-
-
-
-
-
-
-
3
2
3
2
2
3
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
6%
8%
9%
5%
7%
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
68%
32%
42%
58%
At least monthly
4
-
-
-
-
-
-
-
-
-
3
1
2
2
2
2
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
6%
4%
4%
6%
5%
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
70%
30%
47%
53%
47%
53%
Less often than monthly
8
-
-
-
-
-
-
-
-
-
6
2
6
2
4
5
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
13%
9%
14%
8%
11%
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
71%
29%
70%
30%
44%
56%
AT LEAST MONTHLY
9
-
-
-
-
-
-
-
-
-
5
4
5
4
4
5
12%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
13%
13%
11%
13%
12%
-%
-%
-%
-%
-%
-%
-%
-%
-%
60%
40%
60%
40%
45%
55%
EVER WATCH
17
-
-
-
-
-
-
-
-
-
11
6
11
6
8
9
24%
-%
-%
-%
-%
-%
-%
-%
-%
-%
25%
22%
28%
19%
24%
24%
-%
-%
-%
-%
-%
-%
-%
-%
-%
65%
35%
64%
36%
45%
55%
Never
51
-
-
-
-
-
-
-
-
-
31
20
27
24
24
28
71%
-%
-%
-%
-%
-%
-%
-%
-%
-%
70%
74%
67%
76%
74%
69%
-%
-%
-%
-%
-%
-%
-%
-%
-%
61%
39%
52%
47%
46%
54%
Don't know
3
-
-
-
-
-
-
-
-
-
2
1
2
1
1
3
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
4%
5%
5%
2%
7%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
57%
43%
18%
82%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
2291
1108
1183
268
341
813
869
222
215
308
546
668
617
508
496
1914
201
112
64
86%
85%
86%
73%
73%
89%
94%
70%
83%
86%
94%
94%
86%
88%
75%
86%
86%
85%
86%
cd
cde
g
g
ghi
lmn
n
n
48%
52%
12%
15%
35%
38%
10%
9%
13%
24%
29%
27%
22%
22%
84%
9%
5%
3%
Mobile phone
2495
1204
1291
361
456
895
783
278
241
341
578
669
687
550
588
2097
211
120
68
93%
93%
94%
99%
97%
98%
84%
88%
93%
95%
99%
94%
95%
95%
89%
94%
91%
91%
92%
f
f
f
g
g
ghi
n
n
n
pq
48%
52%
14%
18%
36%
31%
11%
10%
14%
23%
27%
28%
22%
24%
84%
8%
5%
3%
Fixed broadband internet access
2107
1029
1078
300
366
804
637
166
183
303
557
643
587
462
414
1766
183
102
57
79%
79%
78%
82%
78%
88%
69%
52%
70%
85%
96%
90%
81%
80%
63%
79%
78%
77%
77%
f
f
cdf
g
gh
ghi
lmn
n
n
49%
51%
14%
17%
38%
30%
8%
9%
14%
26%
31%
28%
22%
20%
84%
9%
5%
3%
Mobile broadband internet access
118
63
55
23
29
45
21
14
10
16
38
39
32
24
22
103
7
5
2
4%
5%
4%
6%
6%
5%
2%
4%
4%
4%
7%
5%
4%
4%
3%
5%
3%
4%
3%
f
f
f
53%
47%
19%
24%
38%
18%
12%
8%
13%
33%
33%
27%
21%
19%
87%
6%
4%
2%
Narrowband internet access
26
14
13
*
4
13
10
1
2
1
9
13
3
3
7
26
-
*
*
1%
1%
1%
*%
1%
1%
1%
*%
1%
*%
1%
2%
*%
*%
1%
1%
-%
*%
1%
c
lm
51%
49%
*%
14%
49%
37%
3%
9%
2%
33%
50%
12%
11%
27%
97%
-%
1%
2%
TV service with additional channels
you pay to receive
1652
791
861
233
302
636
481
153
153
227
439
450
449
393
358
1347
162
90
53
62%
61%
63%
64%
65%
69%
52%
48%
59%
63%
75%
63%
62%
68%
54%
60%
69%
68%
72%
f
f
f
g
g
ghi
n
n
ln
o
o
o
48%
52%
14%
18%
38%
29%
9%
9%
14%
27%
27%
27%
24%
22%
82%
10%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No, none of these
8
4
4
-
3
2
3
4
-
-
-
2
-
*
6
6
1
1
*
*%
*%
*%
-%
1%
*%
*%
1%
-%
-%
-%
*%
-%
*%
1%
*%
1%
1%
*%
ij
l
53%
47%
-%
38%
26%
36%
50%
-%
-%
-%
23%
-%
6%
71%
71%
16%
10%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Landline phone
2291
279
334
204
167
196
211
185
91
247
1961
330
1334
949
1298
993
86%
82%
93%
90%
88%
83%
86%
82%
80%
82%
85%
92%
86%
85%
90%
81%
aefghi
aeghi
hi
j
o
12%
15%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
41%
57%
43%
Mobile phone
2495
318
337
212
171
223
235
212
104
285
2155
341
1517
970
1343
1153
93%
94%
94%
93%
90%
94%
96%
94%
91%
95%
93%
95%
98%
87%
93%
94%
dh
m
13%
14%
8%
7%
9%
9%
8%
4%
11%
86%
14%
61%
39%
54%
46%
Fixed broadband internet access
2107
252
320
192
147
170
208
169
80
227
1805
302
1336
763
1190
917
79%
75%
89%
85%
78%
71%
85%
75%
70%
75%
78%
84%
86%
69%
82%
74%
adeghi
aeghi
aeghi
j
m
o
12%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
63%
36%
56%
44%
Mobile broadband internet access
118
14
12
14
7
7
7
7
3
32
104
14
87
30
68
50
4%
4%
3%
6%
4%
3%
3%
3%
3%
11%
4%
4%
6%
3%
5%
4%
abdefgh
m
12%
11%
12%
6%
6%
6%
6%
3%
27%
88%
12%
74%
25%
57%
43%
Narrowband internet access
26
-
-
1
5
1
4
-
1
14
20
6
18
8
22
4
1%
-%
-%
1%
2%
*%
2%
-%
*%
5%
1%
2%
1%
1%
2%
*%
abg
bg
abcegh
o
-%
-%
5%
18%
4%
15%
-%
2%
53%
77%
23%
69%
31%
84%
16%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
TV service with additional channels you
pay to receive
1652
204
221
130
113
143
146
130
74
183
1451
201
1066
580
888
764
62%
60%
62%
57%
60%
60%
60%
58%
65%
61%
63%
56%
69%
52%
62%
62%
k
m
12%
13%
8%
7%
9%
9%
8%
4%
11%
88%
12%
65%
35%
54%
46%
No, none of these
8
2
-
1
-
-
-
3
*
-
8
*
1
7
2
6
*%
1%
-%
*%
-%
-%
-%
1%
*%
-%
*%
*%
*%
1%
*%
*%
l
23%
-%
10%
-%
-%
-%
34%
5%
-%
99%
1%
13%
82%
27%
73%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
1996
982
1014
109
297
760
829
207
199
290
491
592
531
437
434
1657
185
101
53
75%
76%
74%
30%
63%
83%
89%
65%
77%
81%
84%
83%
74%
75%
66%
74%
79%
77%
72%
c
cd
cde
g
g
gh
lmn
n
n
or
49%
51%
5%
15%
38%
42%
10%
10%
15%
25%
30%
27%
22%
22%
83%
9%
5%
3%
Mobile phone
2270
1112
1158
293
412
830
734
262
221
321
535
602
624
503
539
1903
197
108
62
85%
85%
84%
81%
88%
91%
79%
83%
85%
90%
92%
85%
87%
87%
82%
85%
85%
82%
84%
cf
cf
g
gh
n
n
49%
51%
13%
18%
37%
32%
12%
10%
14%
24%
27%
27%
22%
24%
84%
9%
5%
3%
Fixed broadband internet access
1800
893
907
132
310
756
603
156
165
282
502
563
494
389
353
1496
166
92
46
67%
69%
66%
36%
66%
83%
65%
49%
63%
79%
86%
79%
69%
67%
53%
67%
71%
70%
63%
c
cdf
c
g
gh
ghi
lmn
n
n
r
r
50%
50%
7%
17%
42%
33%
9%
9%
16%
28%
31%
27%
22%
20%
83%
9%
5%
3%
Mobile broadband internet access
86
48
37
14
21
31
19
10
10
14
26
22
24
19
20
74
6
4
2
3%
4%
3%
4%
4%
3%
2%
3%
4%
4%
4%
3%
3%
3%
3%
3%
3%
3%
2%
f
57%
43%
17%
24%
36%
23%
12%
11%
17%
30%
26%
28%
22%
23%
87%
7%
4%
2%
Narrowband internet access
18
10
8
-
4
6
8
1
2
1
6
10
2
3
4
17
-
*
*
1%
1%
1%
-%
1%
1%
1%
*%
1%
*%
1%
1%
*%
*%
1%
1%
-%
*%
1%
l
55%
45%
-%
21%
35%
44%
5%
14%
3%
34%
54%
9%
16%
20%
96%
-%
2%
2%
TV service with additional channels
you pay to receive
1386
675
711
96
258
585
447
143
139
208
387
382
372
332
298
1115
146
81
43
52%
52%
52%
26%
55%
64%
48%
45%
54%
58%
66%
54%
52%
57%
45%
50%
63%
62%
59%
cf
cdf
c
g
g
ghi
n
n
ln
o
o
o
49%
51%
7%
19%
42%
32%
10%
10%
15%
28%
28%
27%
24%
21%
80%
11%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None of these
163
61
102
65
26
40
32
20
7
11
19
43
40
34
46
139
10
8
6
6%
5%
7%
18%
6%
4%
3%
6%
3%
3%
3%
6%
6%
6%
7%
6%
4%
6%
8%
a
def
h
p
37%
63%
40%
16%
24%
20%
12%
4%
7%
12%
26%
24%
21%
28%
85%
6%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Landline phone
1996
233
290
185
145
164
185
161
79
215
1694
302
1171
817
1143
853
75%
69%
81%
82%
77%
69%
75%
71%
70%
71%
73%
84%
75%
73%
79%
69%
aeghi
aeghi
j
o
12%
15%
9%
7%
8%
9%
8%
4%
11%
85%
15%
59%
41%
57%
43%
Mobile phone
2270
301
300
197
155
196
209
196
96
252
1953
317
1401
861
1219
1050
85%
89%
84%
87%
82%
83%
85%
87%
85%
84%
84%
88%
90%
77%
84%
85%
d
j
m
13%
13%
9%
7%
9%
9%
9%
4%
11%
86%
14%
62%
38%
54%
46%
Fixed broadband internet access
1800
210
272
169
125
138
181
144
69
188
1528
272
1169
624
1023
778
67%
62%
76%
74%
66%
58%
74%
64%
61%
62%
66%
76%
75%
56%
71%
63%
adeghi
aeghi
aeghi
j
m
o
12%
15%
9%
7%
8%
10%
8%
4%
10%
85%
15%
65%
35%
57%
43%
Mobile broadband internet access
86
14
6
10
5
2
5
3
3
26
76
9
63
22
42
43
3%
4%
2%
4%
3%
1%
2%
1%
3%
8%
3%
3%
4%
2%
3%
4%
e
e
bdefgh
m
16%
7%
11%
6%
2%
6%
4%
4%
30%
89%
11%
74%
26%
50%
50%
Narrowband internet access
18
-
-
1
4
1
3
-
1
7
13
5
11
7
15
3
1%
-%
-%
1%
2%
*%
1%
-%
*%
2%
1%
1%
1%
1%
1%
*%
abg
abg
j
o
-%
-%
7%
21%
5%
18%
-%
3%
40%
70%
30%
63%
37%
81%
19%
TV service with additional channels you
pay to receive
1386
165
183
113
92
112
123
111
66
151
1208
177
916
463
743
643
52%
49%
51%
50%
49%
47%
50%
49%
58%
50%
52%
49%
59%
42%
51%
52%
adeg
m
12%
13%
8%
7%
8%
9%
8%
5%
11%
87%
13%
66%
33%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
None of these
163
14
22
7
12
22
10
17
8
27
147
16
68
95
80
84
6%
4%
6%
3%
6%
9%
4%
7%
7%
9%
6%
5%
4%
9%
6%
7%
acf
c
c
acf
l
9%
14%
4%
7%
13%
6%
10%
5%
17%
90%
10%
41%
58%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
1812
888
923
213
314
706
578
151
175
272
495
543
505
399
365
1516
160
88
47
68%
68%
67%
59%
67%
77%
62%
48%
67%
76%
85%
76%
70%
69%
55%
68%
69%
67%
64%
c
cdf
g
gh
ghi
lmn
n
n
49%
51%
12%
17%
39%
32%
8%
10%
15%
27%
30%
28%
22%
20%
84%
9%
5%
3%
No
783
377
406
115
140
192
335
162
83
82
79
151
190
163
278
648
70
41
24
29%
29%
30%
32%
30%
21%
36%
51%
32%
23%
14%
21%
26%
28%
42%
29%
30%
31%
32%
e
e
de
hij
ij
j
k
k
klm
48%
52%
15%
18%
25%
43%
21%
11%
11%
10%
19%
24%
21%
36%
83%
9%
5%
3%
Don't know
80
35
45
36
14
17
14
4
2
4
9
18
25
18
18
72
3
2
3
3%
3%
3%
10%
3%
2%
2%
1%
1%
1%
2%
3%
3%
3%
3%
3%
1%
2%
4%
def
p
44%
56%
44%
17%
21%
17%
5%
3%
5%
11%
23%
31%
22%
22%
90%
4%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Yes
1812
232
267
168
115
131
184
150
70
201
1554
257
1154
651
1023
789
68%
69%
74%
74%
61%
55%
75%
66%
61%
66%
67%
72%
74%
58%
71%
64%
e
deh
deh
deghi
e
e
m
o
13%
15%
9%
6%
7%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
No
783
97
85
53
61
91
60
70
41
91
695
88
349
431
377
406
29%
29%
24%
23%
32%
38%
25%
31%
36%
30%
30%
25%
22%
39%
26%
33%
bc
abcf
bcf
k
l
n
12%
11%
7%
8%
12%
8%
9%
5%
12%
89%
11%
45%
55%
48%
52%
Don't know
80
9
8
7
13
15
1
6
3
11
66
14
49
32
44
37
3%
3%
2%
3%
7%
6%
*%
3%
3%
4%
3%
4%
3%
3%
3%
3%
f
f
abfg
bfg
f
f
12%
10%
8%
16%
19%
1%
7%
4%
13%
83%
17%
61%
39%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2330
1109
1221
265
392
863
810
229
250
333
514
594
751
493
491
1464
308
307
251
Effective Weighted Sample
1649
793
856
187
266
614
592
173
171
245
392
444
522
355
340
1269
201
190
203
Total
1812
888
923
213
314
706
578
151
175
272
495
543
505
399
365
1516
160
88
47
49%
51%
12%
17%
39%
32%
8%
10%
15%
27%
30%
28%
22%
20%
84%
9%
5%
3%
Landline phone
1689
823
866
187
278
667
558
142
159
247
461
519
462
372
336
1411
151
83
44
93%
93%
94%
88%
89%
94%
96%
94%
91%
91%
93%
96%
92%
93%
92%
93%
95%
94%
93%
cd
cd
ln
49%
51%
11%
16%
39%
33%
8%
9%
15%
27%
31%
27%
22%
20%
84%
9%
5%
3%
One mobile phone
103
54
50
9
16
47
31
12
11
17
16
25
28
26
25
90
9
3
1
6%
6%
5%
4%
5%
7%
5%
8%
6%
6%
3%
5%
5%
7%
7%
6%
6%
3%
2%
j
r
r
52%
48%
9%
15%
46%
30%
12%
10%
16%
16%
24%
27%
25%
24%
87%
9%
3%
1%
More than one mobile phone
50
29
20
5
12
18
15
2
7
5
12
18
16
7
8
39
6
4
1
3%
3%
2%
2%
4%
2%
3%
1%
4%
2%
3%
3%
3%
2%
2%
3%
4%
5%
1%
59%
41%
10%
25%
36%
30%
3%
14%
11%
25%
37%
33%
14%
16%
78%
11%
9%
1%
Internet - Fixed Broadband access
1721
841
880
203
289
682
545
137
163
264
476
522
483
381
334
1444
149
83
44
95%
95%
95%
95%
92%
97%
94%
91%
93%
97%
96%
96%
96%
95%
92%
95%
93%
94%
94%
d
gh
g
n
n
n
49%
51%
12%
17%
40%
32%
8%
9%
15%
28%
30%
28%
22%
19%
84%
9%
5%
3%
Internet - Mobile Broadband access
22
13
8
4
9
6
3
1
5
5
7
6
8
3
5
20
1
1
*
1%
2%
1%
2%
3%
1%
*%
1%
3%
2%
1%
1%
2%
1%
1%
1%
1%
1%
*%
ef
62%
38%
16%
43%
28%
13%
6%
24%
22%
33%
28%
37%
13%
22%
91%
4%
4%
1%
Internet - not broadband access
3
3
-
-
*
*
2
-
1
-
-
1
1
*
-
2
-
-
*
*%
*%
-%
-%
*%
*%
*%
-%
1%
-%
-%
*%
*%
*%
-%
*%
-%
-%
1%
o
100%
-%
-%
7%
9%
84%
-%
57%
-%
-%
47%
37%
16%
-%
84%
-%
-%
16%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2330
1109
1221
265
392
863
810
229
250
333
514
594
751
493
491
1464
308
307
251
Effective Weighted Sample
1649
793
856
187
266
614
592
173
171
245
392
444
522
355
340
1269
201
190
203
Total
1812
888
923
213
314
706
578
151
175
272
495
543
505
399
365
1516
160
88
47
49%
51%
12%
17%
39%
32%
8%
10%
15%
27%
30%
28%
22%
20%
84%
9%
5%
3%
TV service
937
458
479
132
185
376
244
84
90
139
273
246
256
233
202
763
107
44
23
52%
52%
52%
62%
59%
53%
42%
56%
51%
51%
55%
45%
51%
58%
55%
50%
67%
50%
48%
ef
f
f
kl
k
oqr
49%
51%
14%
20%
40%
26%
9%
10%
15%
29%
26%
27%
25%
22%
81%
11%
5%
2%
Don't know
5
4
1
1
2
1
1
1
-
*
-
1
1
1
2
4
-
1
1
*%
*%
*%
1%
*%
*%
*%
1%
-%
*%
-%
*%
*%
*%
1%
*%
-%
1%
2%
op
84%
16%
27%
30%
27%
16%
16%
-%
9%
-%
16%
19%
29%
36%
72%
-%
10%
18%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2330
171
183
179
150
135
177
155
150
164
1706
624
1343
980
1193
1137
Effective Weighted Sample
1649
153
174
172
141
126
168
146
139
151
1360
308
963
705
855
811
Total
1812
232
267
168
115
131
184
150
70
201
1554
257
1154
651
1023
789
13%
15%
9%
6%
7%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Landline phone
1689
215
251
158
104
124
172
145
66
177
1448
241
1061
623
957
732
93%
92%
94%
94%
90%
95%
93%
97%
94%
88%
93%
94%
92%
96%
94%
93%
i
di
l
13%
15%
9%
6%
7%
10%
9%
4%
10%
86%
14%
63%
37%
57%
43%
One mobile phone
103
19
8
5
8
11
8
7
3
22
94
9
60
42
45
58
6%
8%
3%
3%
7%
8%
5%
5%
4%
11%
6%
4%
5%
6%
4%
7%
bc
bc
bcfh
n
18%
7%
4%
8%
10%
8%
7%
3%
21%
91%
9%
58%
41%
44%
56%
More than one mobile phone
50
4
-
9
5
4
5
1
1
9
44
5
37
13
32
17
3%
2%
-%
6%
5%
3%
2%
1%
2%
4%
3%
2%
3%
2%
3%
2%
bg
bg
b
b
bg
8%
-%
19%
11%
9%
9%
2%
3%
18%
89%
11%
74%
26%
66%
34%
Internet - Fixed Broadband access
1721
226
262
161
110
123
179
144
62
177
1472
249
1101
614
969
752
95%
97%
98%
96%
96%
94%
98%
96%
89%
88%
95%
97%
95%
94%
95%
95%
hi
ehi
hi
hi
hi
hi
13%
15%
9%
6%
7%
10%
8%
4%
10%
86%
14%
64%
36%
56%
44%
Internet - Mobile Broadband access
22
4
-
2
1
-
-
1
-
12
21
1
18
4
13
8
1%
2%
-%
1%
1%
-%
-%
*%
-%
6%
1%
*%
2%
1%
1%
1%
abcdefgh
17%
-%
11%
4%
-%
-%
2%
-%
56%
97%
3%
81%
19%
62%
38%
Internet - not broadband access
3
-
-
-
-
-
2
-
-
-
1
1
*
2
2
*
*%
-%
-%
-%
-%
-%
1%
-%
-%
-%
*%
1%
*%
*%
*%
*%
-%
-%
-%
-%
-%
84%
-%
-%
-%
43%
57%
7%
93%
84%
16%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2330
171
183
179
150
135
177
155
150
164
1706
624
1343
980
1193
1137
Effective Weighted Sample
1649
153
174
172
141
126
168
146
139
151
1360
308
963
705
855
811
Total
1812
232
267
168
115
131
184
150
70
201
1554
257
1154
651
1023
789
13%
15%
9%
6%
7%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
TV service
937
114
139
66
65
70
89
70
48
102
865
72
631
304
467
469
52%
49%
52%
40%
57%
53%
48%
47%
69%
51%
56%
28%
55%
47%
46%
59%
c
c
c
abcdefgi
c
k
m
n
12%
15%
7%
7%
7%
9%
8%
5%
11%
92%
8%
67%
33%
50%
50%
Don't know
5
-
3
-
-
-
-
-
*
-
2
4
3
2
5
*
*%
-%
1%
-%
-%
-%
-%
-%
1%
-%
*%
1%
*%
*%
*%
*%
j
-%
63%
-%
-%
-%
-%
-%
9%
-%
30%
70%
59%
41%
96%
4%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2330
1109
1221
265
392
863
810
229
250
333
514
594
751
493
491
1464
308
307
251
Effective Weighted Sample
1649
793
856
187
266
614
592
173
171
245
392
444
522
355
340
1269
201
190
203
Total
1812
888
923
213
314
706
578
151
175
272
495
543
505
399
365
1516
160
88
47
49%
51%
12%
17%
39%
32%
8%
10%
15%
27%
30%
28%
22%
20%
84%
9%
5%
3%
Sky
514
243
271
73
120
211
110
46
59
84
124
132
141
114
128
420
45
29
20
28%
27%
29%
34%
38%
30%
19%
30%
33%
31%
25%
24%
28%
29%
35%
28%
28%
33%
42%
f
ef
f
j
kl
op
47%
53%
14%
23%
41%
21%
9%
11%
16%
24%
26%
27%
22%
25%
82%
9%
6%
4%
BT
495
241
254
42
51
213
189
27
48
68
153
195
123
102
76
414
34
31
16
27%
27%
28%
20%
16%
30%
33%
18%
27%
25%
31%
36%
24%
26%
21%
27%
21%
35%
35%
cd
cd
g
g
lmn
op
op
49%
51%
9%
10%
43%
38%
6%
10%
14%
31%
39%
25%
21%
15%
84%
7%
6%
3%
Virgin Media (previously NTL/
Telewest)
405
216
189
54
71
148
132
32
31
52
128
107
131
90
77
339
57
6
3
22%
24%
20%
25%
23%
21%
23%
21%
18%
19%
26%
20%
26%
22%
21%
22%
36%
7%
7%
hi
k
qr
oqr
53%
47%
13%
18%
37%
32%
8%
8%
13%
32%
26%
32%
22%
19%
84%
14%
1%
1%
Talk Talk/ Carphone Warehouse
206
94
112
23
36
67
80
34
23
33
36
47
61
45
54
170
16
14
6
11%
11%
12%
11%
11%
9%
14%
22%
13%
12%
7%
9%
12%
11%
15%
11%
10%
16%
12%
e
hij
j
j
k
46%
54%
11%
17%
33%
39%
16%
11%
16%
17%
23%
30%
22%
26%
82%
8%
7%
3%
Plusnet
65
33
32
4
7
21
33
4
3
12
21
27
11
14
12
61
1
3
-
4%
4%
3%
2%
2%
3%
6%
3%
2%
5%
4%
5%
2%
4%
3%
4%
1%
3%
-%
cde
l
pr
r
51%
49%
6%
12%
32%
51%
7%
5%
19%
33%
42%
17%
22%
19%
94%
2%
4%
-%
EE
59
30
30
4
18
21
17
5
4
9
18
14
16
20
10
52
4
3
*
3%
3%
3%
2%
6%
3%
3%
3%
2%
3%
4%
3%
3%
5%
3%
3%
2%
4%
*%
cef
r
r
50%
50%
7%
30%
35%
28%
8%
7%
15%
30%
24%
27%
33%
16%
88%
6%
6%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2330
1109
1221
265
392
863
810
229
250
333
514
594
751
493
491
1464
308
307
251
Effective Weighted Sample
1649
793
856
187
266
614
592
173
171
245
392
444
522
355
340
1269
201
190
203
Total
1812
888
923
213
314
706
578
151
175
272
495
543
505
399
365
1516
160
88
47
49%
51%
12%
17%
39%
32%
8%
10%
15%
27%
30%
28%
22%
20%
84%
9%
5%
3%
Vodafone
9
3
5
5
2
-
2
-
-
-
5
3
4
-
1
9
-
*
-
*%
*%
1%
2%
1%
-%
*%
-%
-%
-%
1%
1%
1%
-%
*%
1%
-%
*%
-%
ef
36%
64%
56%
23%
-%
20%
-%
-%
-%
59%
37%
46%
-%
17%
99%
-%
1%
-%
KComm
6
4
1
1
3
1
1
-
1
1
3
1
2
3
-
6
-
-
-
*%
1%
*%
*%
1%
*%
*%
-%
1%
*%
1%
*%
*%
1%
-%
*%
-%
-%
-%
78%
22%
16%
44%
22%
17%
-%
17%
20%
47%
17%
36%
47%
-%
100%
-%
-%
-%
Post Office
4
2
2
-
*
2
2
-
1
1
*
2
2
*
*
3
*
*
1
*%
*%
*%
-%
*%
*%
*%
-%
1%
*%
*%
*%
*%
*%
*%
*%
*%
1%
2%
o
53%
47%
-%
10%
44%
47%
-%
31%
22%
6%
38%
45%
11%
5%
59%
8%
11%
22%
AOL
3
2
2
-
-
2
1
-
-
-
2
1
2
1
-
3
-
-
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
*%
*%
*%
*%
-%
*%
-%
-%
-%
50%
50%
-%
-%
74%
26%
-%
-%
-%
53%
23%
50%
26%
-%
100%
-%
-%
-%
Tesco
3
*
3
-
1
1
1
-
-
1
1
-
2
*
1
2
1
*
-
*%
*%
*%
-%
*%
*%
*%
-%
-%
*%
*%
-%
*%
*%
*%
*%
*%
*%
-%
3%
97%
-%
25%
46%
29%
-%
-%
25%
46%
-%
52%
3%
46%
71%
27%
3%
-%
'3'
2
2
-
-
-
1
1
-
1
1
-
1
1
-
-
2
*
-
-
*%
*%
-%
-%
-%
*%
*%
-%
1%
*%
-%
*%
*%
-%
-%
*%
*%
-%
-%
100%
-%
-%
-%
47%
53%
-%
49%
47%
-%
49%
51%
-%
-%
96%
4%
-%
-%
Orange
1
-
1
-
-
1
-
-
*
-
-
1
-
*
*
1
-
*
-
*%
-%
*%
-%
-%
*%
-%
-%
*%
-%
-%
*%
-%
*%
*%
*%
-%
*%
-%
-%
100%
-%
-%
100%
-%
-%
9%
-%
-%
82%
-%
8%
9%
82%
-%
18%
-%
T-Mobile
1
1
1
1
1
-
-
-
1
-
-
-
-
-
1
1
-
-
-
*%
*%
*%
*%
*%
-%
-%
-%
1%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
50%
50%
50%
50%
-%
-%
-%
100%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2330
1109
1221
265
392
863
810
229
250
333
514
594
751
493
491
1464
308
307
251
Effective Weighted Sample
1649
793
856
187
266
614
592
173
171
245
392
444
522
355
340
1269
201
190
203
Total
1812
888
923
213
314
706
578
151
175
272
495
543
505
399
365
1516
160
88
47
49%
51%
12%
17%
39%
32%
8%
10%
15%
27%
30%
28%
22%
20%
84%
9%
5%
3%
Other
32
13
19
5
2
15
10
2
2
10
4
13
7
9
3
30
1
1
*
2%
1%
2%
2%
1%
2%
2%
1%
1%
3%
1%
2%
1%
2%
1%
2%
*%
1%
1%
j
41%
59%
16%
6%
47%
31%
6%
7%
29%
13%
39%
23%
28%
10%
93%
2%
3%
1%
Don't know
5
4
1
2
2
1
1
1
-
-
-
-
2
2
1
3
1
1
1
*%
*%
*%
1%
1%
*%
*%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
1%
1%
o
71%
29%
30%
35%
22%
13%
22%
-%
-%
-%
-%
36%
39%
25%
65%
13%
12%
11%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2330
171
183
179
150
135
177
155
150
164
1706
624
1343
980
1193
1137
Effective Weighted Sample
1649
153
174
172
141
126
168
146
139
151
1360
308
963
705
855
811
Total
1812
232
267
168
115
131
184
150
70
201
1554
257
1154
651
1023
789
13%
15%
9%
6%
7%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Sky
514
68
74
36
38
41
43
42
27
51
465
49
356
157
247
267
28%
29%
28%
22%
33%
31%
23%
28%
39%
25%
30%
19%
31%
24%
24%
34%
c
bcfgi
k
m
n
13%
14%
7%
7%
8%
8%
8%
5%
10%
90%
10%
69%
31%
48%
52%
BT
495
75
77
54
17
33
58
37
10
51
370
126
298
195
333
162
27%
32%
29%
32%
15%
26%
32%
25%
15%
25%
24%
49%
26%
30%
33%
21%
dh
dh
dh
dh
dh
dh
dh
j
o
15%
16%
11%
3%
7%
12%
8%
2%
10%
75%
25%
60%
39%
67%
33%
Virgin Media (previously NTL/ Telewest)
405
51
54
25
36
35
46
30
22
40
389
15
269
134
191
213
22%
22%
20%
15%
31%
27%
25%
20%
32%
20%
25%
6%
23%
21%
19%
27%
bcgi
c
c
bcgi
k
n
13%
13%
6%
9%
9%
11%
7%
5%
10%
96%
4%
66%
33%
47%
53%
Talk Talk/ Carphone Warehouse
206
20
32
25
11
4
17
19
7
35
178
28
115
89
126
80
11%
9%
12%
15%
10%
3%
9%
13%
11%
17%
11%
11%
10%
14%
12%
10%
e
e
e
e
e
e
aef
l
10%
15%
12%
5%
2%
8%
9%
4%
17%
86%
14%
56%
43%
61%
39%
Plusnet
65
-
19
12
5
9
3
7
*
4
46
19
35
29
50
15
4%
-%
7%
7%
5%
7%
2%
5%
*%
2%
3%
7%
3%
5%
5%
2%
afhi
afhi
ah
afh
ah
j
o
-%
30%
19%
8%
14%
5%
11%
*%
7%
71%
29%
54%
46%
77%
23%
EE
59
6
4
8
5
5
3
5
1
15
50
9
41
19
34
25
3%
3%
2%
5%
4%
4%
2%
3%
1%
8%
3%
4%
4%
3%
3%
3%
h
abfh
10%
7%
14%
8%
8%
6%
9%
1%
26%
85%
15%
68%
32%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2330
171
183
179
150
135
177
155
150
164
1706
624
1343
980
1193
1137
Effective Weighted Sample
1649
153
174
172
141
126
168
146
139
151
1360
308
963
705
855
811
Total
1812
232
267
168
115
131
184
150
70
201
1554
257
1154
651
1023
789
13%
15%
9%
6%
7%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
Vodafone
9
7
-
-
-
-
-
1
-
-
9
*
7
2
5
3
*%
3%
-%
-%
-%
-%
-%
1%
-%
-%
1%
*%
1%
*%
1%
*%
bcdfhi
82%
-%
-%
-%
-%
-%
16%
-%
-%
99%
1%
82%
18%
64%
36%
KComm
6
-
-
-
-
-
-
6
-
-
6
-
4
2
6
-
*%
-%
-%
-%
-%
-%
-%
4%
-%
-%
*%
-%
*%
*%
1%
-%
abcdefhi
o
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
67%
33%
100%
-%
Post Office
4
-
-
-
-
-
1
1
-
1
4
1
2
2
3
1
*%
-%
-%
-%
-%
-%
1%
1%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
24%
22%
-%
12%
82%
18%
46%
54%
72%
28%
AOL
3
-
-
2
1
1
-
-
-
-
2
2
2
1
2
2
*%
-%
-%
1%
1%
1%
-%
-%
-%
-%
*%
1%
*%
*%
*%
*%
-%
-%
53%
23%
24%
-%
-%
-%
-%
50%
50%
77%
23%
50%
50%
Tesco
3
1
-
-
-
-
1
-
-
-
3
*
3
*
1
2
*%
*%
-%
-%
-%
-%
1%
-%
-%
-%
*%
*%
*%
*%
*%
*%
25%
-%
-%
-%
-%
46%
-%
-%
-%
97%
3%
97%
3%
46%
54%
'3'
2
-
-
-
-
-
-
-
-
2
2
*
1
1
-
2
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
96%
96%
4%
47%
53%
-%
100%
Orange
1
-
-
1
-
-
-
-
-
-
1
*
1
-
1
*
*%
-%
-%
1%
-%
-%
-%
-%
-%
-%
*%
*%
*%
-%
*%
*%
-%
-%
82%
-%
-%
-%
-%
-%
-%
82%
18%
100%
-%
82%
18%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2330
171
183
179
150
135
177
155
150
164
1706
624
1343
980
1193
1137
Effective Weighted Sample
1649
153
174
172
141
126
168
146
139
151
1360
308
963
705
855
811
Total
1812
232
267
168
115
131
184
150
70
201
1554
257
1154
651
1023
789
13%
15%
9%
6%
7%
10%
8%
4%
11%
86%
14%
64%
36%
56%
44%
T-Mobile
1
-
-
-
-
-
-
-
-
1
1
-
-
1
-
1
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
100%
-%
100%
Other
32
4
6
4
2
3
8
1
1
-
25
7
17
15
20
12
2%
2%
2%
2%
2%
3%
5%
1%
2%
-%
2%
3%
1%
2%
2%
2%
i
gi
14%
17%
12%
6%
11%
26%
3%
4%
-%
78%
22%
53%
47%
62%
38%
Don't know
5
-
1
-
1
-
1
-
-
-
4
1
3
3
2
3
*%
-%
*%
-%
1%
-%
1%
-%
-%
-%
*%
1%
*%
*%
*%
*%
-%
22%
-%
16%
-%
26%
-%
-%
-%
74%
26%
50%
50%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
7 days a week
(7.0)
1152
582
570
102
163
395
493
111
114
150
302
337
311
273
230
962
92
76
22
43%
45%
41%
28%
35%
43%
53%
35%
44%
42%
52%
47%
43%
47%
35%
43%
39%
57%
30%
cd
cde
g
ghi
n
n
n
r
r
opr
51%
49%
9%
14%
34%
43%
10%
10%
13%
26%
29%
27%
24%
20%
84%
8%
7%
2%
6 days a week
(6.0)
82
45
37
3
11
36
32
5
7
10
20
24
21
20
17
65
10
4
3
3%
3%
3%
1%
2%
4%
3%
2%
3%
3%
3%
3%
3%
3%
3%
3%
4%
3%
4%
c
c
55%
45%
4%
14%
44%
38%
6%
8%
13%
24%
29%
26%
25%
21%
79%
12%
5%
4%
5 days a week
(5.0)
225
113
112
33
40
97
55
15
17
40
67
60
65
48
51
183
26
7
9
8%
9%
8%
9%
9%
11%
6%
5%
6%
11%
11%
8%
9%
8%
8%
8%
11%
5%
13%
f
f
gh
gh
q
oq
50%
50%
15%
18%
43%
24%
7%
7%
18%
30%
27%
29%
22%
23%
81%
12%
3%
4%
3 or 4 days a week
(3.5)
222
95
127
46
39
76
61
22
17
28
49
66
57
49
50
187
18
7
10
8%
7%
9%
13%
8%
8%
7%
7%
7%
8%
8%
9%
8%
9%
8%
8%
8%
5%
13%
ef
q
opq
43%
57%
21%
18%
34%
28%
10%
8%
12%
22%
30%
25%
22%
22%
84%
8%
3%
4%
1 or 2 days a week
(1.5)
220
101
119
32
40
75
73
40
28
33
40
60
63
41
56
185
23
9
3
8%
8%
9%
9%
9%
8%
8%
12%
11%
9%
7%
8%
9%
7%
8%
8%
10%
7%
4%
j
r
r
46%
54%
14%
18%
34%
33%
18%
13%
15%
18%
27%
29%
19%
25%
84%
11%
4%
1%
Less often
(0.5)
141
67
74
19
28
49
45
19
10
16
26
38
37
32
34
116
14
6
5
5%
5%
5%
5%
6%
5%
5%
6%
4%
5%
4%
5%
5%
6%
5%
5%
6%
4%
7%
48%
52%
14%
20%
35%
32%
13%
7%
12%
18%
27%
26%
23%
24%
82%
10%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Never/ do not listen to the
radio
(0.0)
630
297
333
129
146
187
168
104
67
81
80
127
165
116
222
536
50
24
21
24%
23%
24%
35%
31%
20%
18%
33%
26%
23%
14%
18%
23%
20%
34%
24%
21%
18%
28%
ef
ef
ij
j
j
k
klm
q
pq
47%
53%
20%
23%
30%
27%
17%
11%
13%
13%
20%
26%
18%
35%
85%
8%
4%
3%
Don't know
3
1
2
*
1
*
1
1
-
*
-
-
1
*
1
2
*
-
*
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
-%
-%
*%
*%
*%
*%
*%
-%
1%
o
18%
82%
4%
48%
11%
37%
45%
-%
3%
-%
-%
48%
11%
41%
75%
8%
-%
17%
Mean number of days
during an average week
4.1
4.2
4.0
3.1
3.5
4.2
4.6
3.3
4.0
4.1
4.8
4.4
4.1
4.3
3.4
4.0
4.0
4.8
3.6
cd
cde
g
g
ghi
ln
n
n
r
r
opr
Standard deviation
3.01
3.00
3.01
2.95
3.06
2.93
2.94
3.09
3.07
2.96
2.73
2.89
3.00
2.95
3.09
3.01
2.94
2.95
2.94
Standard error
.05
.07
.07
.13
.12
.09
.08
.13
.15
.14
.11
.10
.09
.10
.10
.06
.13
.13
.13
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
7 days a week
(7.0)
1152
63
209
114
82
92
101
107
55
140
972
181
682
466
706
446
43%
19%
58%
50%
44%
39%
41%
47%
48%
46%
42%
50%
44%
42%
49%
36%
adefghi
ae
a
a
a
a
ae
a
j
o
5%
18%
10%
7%
8%
9%
9%
5%
12%
84%
16%
59%
40%
61%
39%
6 days a week
(6.0)
82
10
6
18
3
11
8
2
3
4
63
19
44
38
58
25
3%
3%
2%
8%
2%
5%
3%
1%
3%
1%
3%
5%
3%
3%
4%
2%
abdfghi
gi
j
o
13%
7%
22%
4%
13%
9%
2%
3%
5%
77%
23%
53%
46%
70%
30%
5 days a week
(5.0)
225
25
26
19
16
23
14
17
8
35
205
20
166
58
120
105
8%
7%
7%
8%
9%
10%
6%
8%
7%
11%
9%
5%
11%
5%
8%
9%
f
k
m
11%
12%
8%
7%
10%
6%
8%
4%
15%
91%
9%
74%
26%
53%
47%
3 or 4 days a week
(3.5)
222
29
32
10
22
26
21
22
9
15
196
26
133
88
111
111
8%
9%
9%
4%
12%
11%
9%
10%
8%
5%
8%
7%
9%
8%
8%
9%
ci
ci
c
13%
15%
5%
10%
12%
10%
10%
4%
7%
88%
12%
60%
40%
50%
50%
1 or 2 days a week
(1.5)
220
26
22
20
20
12
31
21
10
23
190
30
112
108
125
95
8%
8%
6%
9%
11%
5%
13%
9%
9%
8%
8%
8%
7%
10%
9%
8%
e
be
l
12%
10%
9%
9%
5%
14%
9%
5%
11%
87%
13%
51%
49%
57%
43%
Less often
(0.5)
141
32
15
13
8
12
12
13
1
9
119
22
77
63
74
66
5%
9%
4%
6%
4%
5%
5%
6%
1%
3%
5%
6%
5%
6%
5%
5%
bdhi
h
h
h
h
h
h
23%
11%
9%
6%
8%
9%
9%
1%
6%
84%
16%
54%
45%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Never/ do not listen to the radio
(0.0)
630
153
48
33
36
61
57
44
27
75
569
61
337
291
247
383
24%
45%
13%
15%
19%
26%
23%
20%
24%
25%
25%
17%
22%
26%
17%
31%
bcdefghi
bc
bc
bc
bc
k
l
n
24%
8%
5%
6%
10%
9%
7%
4%
12%
90%
10%
53%
46%
39%
61%
Don't know
3
-
1
-
-
-
-
-
-
1
2
1
2
1
1
1
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
35%
-%
-%
-%
-%
-%
-%
40%
52%
48%
59%
41%
52%
48%
Mean number of days during an
average week
4.1
2.3
5.0
4.7
4.2
4.0
3.9
4.2
4.3
4.2
4.0
4.5
4.2
3.8
4.5
3.5
adefghi
adef
a
a
a
a
a
a
j
m
o
Standard deviation
3.01
2.82
2.74
2.84
2.90
2.98
3.02
2.97
3.01
3.03
3.01
2.92
2.95
3.07
2.89
3.06
Standard error
.05
.18
.17
.18
.18
.19
.20
.19
.19
.19
.06
.09
.07
.07
.07
.07
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM receiver - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
163
82
81
11
10
42
100
26
19
16
30
45
38
32
47
139
11
8
4
8%
8%
8%
5%
3%
6%
13%
12%
10%
6%
6%
8%
7%
7%
11%
8%
6%
8%
8%
cde
ij
l
50%
50%
7%
6%
26%
61%
16%
12%
10%
18%
28%
24%
20%
29%
85%
7%
5%
3%
At least weekly
141
72
69
15
20
51
54
14
15
13
39
48
40
28
25
124
7
6
4
7%
7%
7%
7%
6%
7%
7%
6%
8%
5%
8%
8%
7%
6%
6%
7%
4%
5%
7%
51%
49%
11%
14%
36%
38%
10%
11%
9%
27%
34%
28%
20%
18%
88%
5%
4%
3%
At least monthly
58
34
24
6
13
17
22
6
6
4
12
18
14
16
10
49
3
3
3
3%
3%
2%
2%
4%
2%
3%
3%
3%
1%
2%
3%
3%
3%
2%
3%
2%
2%
6%
opq
58%
42%
10%
22%
30%
38%
10%
10%
6%
21%
30%
24%
28%
18%
84%
6%
5%
6%
Have tried it once
72
34
38
5
11
29
28
4
10
8
23
28
13
20
11
58
3
9
2
4%
3%
4%
2%
3%
4%
4%
2%
5%
3%
5%
5%
2%
4%
3%
3%
2%
9%
3%
g
g
l
opr
47%
53%
7%
15%
40%
38%
5%
14%
12%
32%
38%
18%
28%
16%
80%
4%
13%
2%
EVER
434
221
212
37
54
139
204
49
50
41
104
138
105
97
94
370
25
26
13
21%
22%
20%
16%
17%
19%
27%
23%
26%
15%
21%
24%
19%
21%
21%
22%
14%
24%
24%
cde
i
i
p
p
p
51%
49%
9%
12%
32%
47%
11%
12%
10%
24%
32%
24%
22%
22%
85%
6%
6%
3%
Never
1172
564
607
135
182
444
410
111
94
162
279
339
314
273
245
940
128
65
39
57%
56%
58%
57%
57%
61%
54%
52%
49%
58%
55%
58%
57%
59%
56%
55%
70%
60%
74%
f
h
oq
oq
48%
52%
12%
16%
38%
35%
9%
8%
14%
24%
29%
27%
23%
21%
80%
11%
6%
3%
Do not have access to device
437
218
219
63
85
145
144
53
49
74
121
109
134
95
99
389
30
17
1
21%
22%
21%
27%
26%
20%
19%
25%
25%
27%
24%
19%
24%
21%
23%
23%
16%
16%
2%
ef
ef
k
pqr
r
r
50%
50%
14%
19%
33%
33%
12%
11%
17%
28%
25%
31%
22%
23%
89%
7%
4%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM receiver - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
163
12
26
12
17
26
14
17
10
6
130
33
70
92
85
78
8%
6%
8%
6%
11%
15%
8%
10%
11%
3%
7%
11%
6%
11%
7%
9%
i
i
abcfi
i
i
i
j
l
7%
16%
7%
10%
16%
9%
11%
6%
4%
80%
20%
43%
57%
52%
48%
At least weekly
141
41
18
13
8
13
8
15
5
3
122
19
92
48
81
60
7%
22%
6%
7%
5%
7%
4%
8%
6%
1%
7%
6%
8%
6%
7%
7%
bcdefghi
i
i
i
i
i
29%
13%
10%
5%
9%
6%
11%
4%
2%
86%
14%
66%
34%
57%
43%
At least monthly
58
10
6
6
3
9
4
3
2
4
52
6
37
21
35
23
3%
6%
2%
3%
2%
5%
2%
2%
2%
2%
3%
2%
3%
3%
3%
3%
18%
11%
10%
5%
16%
7%
6%
3%
7%
89%
11%
64%
36%
60%
40%
Have tried it once
72
11
7
8
5
5
1
7
*
14
63
10
42
30
49
23
4%
6%
2%
4%
3%
3%
*%
4%
1%
6%
4%
3%
3%
4%
4%
3%
fh
fh
f
fh
fh
16%
10%
10%
7%
7%
1%
9%
1%
19%
87%
13%
58%
42%
68%
32%
EVER
434
75
57
39
32
53
27
43
17
27
366
68
242
192
250
184
21%
40%
18%
20%
21%
30%
14%
24%
20%
12%
21%
23%
20%
23%
21%
22%
bcdfghi
i
i
bcdfhi
fi
i
17%
13%
9%
7%
12%
6%
10%
4%
6%
84%
16%
56%
44%
58%
42%
Never
1172
70
198
125
87
98
102
74
56
129
967
205
704
460
691
480
57%
38%
64%
65%
57%
56%
54%
41%
65%
57%
55%
69%
58%
56%
58%
57%
ag
afg
ag
ag
ag
afg
ag
j
6%
17%
11%
7%
8%
9%
6%
5%
11%
83%
17%
60%
39%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM receiver - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
437
40
56
30
33
25
58
65
13
70
412
25
267
169
253
184
21%
21%
18%
16%
22%
14%
31%
36%
15%
31%
24%
8%
22%
21%
21%
22%
bcdeh
abcdeh
bcdeh
k
9%
13%
7%
8%
6%
13%
15%
3%
16%
94%
6%
61%
39%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
478
237
241
35
54
142
247
73
49
70
86
116
121
116
125
404
30
32
12
23%
24%
23%
15%
17%
20%
33%
35%
26%
25%
17%
20%
22%
25%
29%
24%
16%
30%
22%
cde
hij
j
j
kl
p
p
50%
50%
7%
11%
30%
52%
15%
10%
15%
18%
24%
25%
24%
26%
85%
6%
7%
2%
At least weekly
269
136
133
28
44
98
99
35
30
39
68
68
78
70
54
225
21
14
9
13%
14%
13%
12%
14%
13%
13%
17%
15%
14%
13%
12%
14%
15%
12%
13%
12%
13%
16%
50%
50%
10%
17%
36%
37%
13%
11%
15%
25%
25%
29%
26%
20%
84%
8%
5%
3%
At least monthly
99
53
46
10
19
30
40
10
9
9
22
32
24
25
18
81
9
5
4
5%
5%
4%
4%
6%
4%
5%
5%
5%
3%
4%
6%
4%
5%
4%
5%
5%
5%
8%
o
54%
46%
10%
19%
30%
41%
10%
10%
9%
22%
33%
25%
25%
18%
82%
9%
5%
4%
Have tried it once
87
40
47
8
14
34
31
4
6
12
29
29
28
19
11
72
5
7
2
4%
4%
5%
3%
4%
5%
4%
2%
3%
4%
6%
5%
5%
4%
2%
4%
3%
7%
4%
g
n
n
p
46%
54%
9%
16%
39%
36%
4%
6%
14%
33%
34%
32%
22%
12%
83%
6%
9%
3%
EVER
933
466
468
80
132
304
417
122
94
130
204
246
251
229
208
783
65
58
27
46%
46%
45%
34%
41%
42%
55%
58%
49%
47%
41%
42%
45%
49%
47%
46%
35%
54%
51%
c
cde
ij
k
p
op
p
50%
50%
9%
14%
33%
45%
13%
10%
14%
22%
26%
27%
25%
22%
84%
7%
6%
3%
Never
800
381
419
98
121
322
259
62
60
97
205
265
202
171
161
647
93
36
25
39%
38%
40%
42%
38%
44%
34%
29%
31%
35%
41%
45%
37%
37%
37%
38%
51%
34%
46%
f
f
gh
lmn
oq
oq
48%
52%
12%
15%
40%
32%
8%
7%
12%
26%
33%
25%
21%
20%
81%
12%
5%
3%
Do not have access to device
309
157
152
57
68
102
81
27
39
50
94
74
100
65
69
269
25
13
1
15%
16%
15%
24%
21%
14%
11%
13%
20%
18%
19%
13%
18%
14%
16%
16%
14%
12%
3%
ef
ef
g
k
r
r
r
51%
49%
19%
22%
33%
26%
9%
13%
16%
30%
24%
33%
21%
22%
87%
8%
4%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
478
25
77
50
43
42
39
47
18
63
399
79
234
243
290
188
23%
14%
25%
26%
28%
24%
21%
26%
20%
28%
23%
26%
19%
30%
24%
22%
a
a
a
a
a
a
l
5%
16%
11%
9%
9%
8%
10%
4%
13%
84%
16%
49%
51%
61%
39%
At least weekly
269
39
30
24
15
24
20
26
17
31
235
34
163
105
138
131
13%
21%
10%
12%
10%
14%
11%
14%
19%
14%
13%
11%
13%
13%
12%
15%
bcdf
bdf
n
15%
11%
9%
6%
9%
8%
9%
6%
11%
87%
13%
61%
39%
51%
49%
At least monthly
99
19
10
11
6
8
11
4
2
9
92
7
57
42
62
37
5%
10%
3%
6%
4%
4%
6%
2%
3%
4%
5%
2%
5%
5%
5%
4%
bdeghi
k
19%
11%
12%
6%
8%
11%
4%
3%
9%
93%
7%
58%
42%
62%
38%
Have tried it once
87
13
4
20
5
6
4
4
1
15
72
15
54
32
66
21
4%
7%
1%
10%
3%
3%
2%
2%
1%
7%
4%
5%
4%
4%
6%
2%
bfgh
bdefgh
bfgh
o
15%
5%
23%
5%
7%
4%
5%
1%
18%
83%
17%
62%
37%
76%
24%
EVER
933
97
121
105
68
80
74
81
38
118
799
134
508
422
556
377
46%
53%
39%
54%
45%
45%
40%
45%
44%
53%
46%
45%
42%
51%
47%
44%
bf
bf
bf
l
10%
13%
11%
7%
9%
8%
9%
4%
13%
86%
14%
54%
45%
60%
40%
Never
800
56
139
76
62
73
77
60
40
63
653
147
498
298
470
331
39%
30%
45%
39%
41%
42%
41%
33%
47%
28%
37%
49%
41%
36%
39%
39%
agi
i
i
ai
i
agi
j
m
7%
17%
9%
8%
9%
10%
8%
5%
8%
82%
18%
62%
37%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
309
32
50
13
22
23
36
40
8
45
292
16
207
101
169
140
15%
17%
16%
7%
14%
13%
19%
22%
9%
20%
17%
5%
17%
12%
14%
16%
ch
c
c
c
ch
ceh
ch
k
m
10%
16%
4%
7%
8%
12%
13%
3%
14%
95%
5%
67%
33%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
59
33
26
15
9
30
5
6
6
3
19
16
14
13
16
53
3
2
*
3%
3%
3%
6%
3%
4%
1%
3%
3%
1%
4%
3%
3%
3%
4%
3%
2%
2%
1%
df
f
f
r
56%
44%
26%
15%
51%
9%
10%
10%
6%
32%
27%
24%
22%
27%
90%
6%
4%
*%
At least weekly
142
70
72
35
34
58
15
12
15
15
54
41
41
34
26
128
9
3
2
7%
7%
7%
15%
11%
8%
2%
6%
8%
5%
11%
7%
7%
7%
6%
8%
5%
3%
4%
ef
f
f
gi
qr
49%
51%
25%
24%
41%
10%
8%
10%
10%
38%
29%
29%
24%
18%
90%
6%
2%
1%
At least monthly
125
68
57
27
36
52
9
12
8
16
38
38
38
26
23
109
9
4
3
6%
7%
5%
11%
11%
7%
1%
6%
4%
6%
8%
6%
7%
6%
5%
6%
5%
3%
5%
f
ef
f
54%
46%
21%
29%
42%
8%
10%
6%
13%
30%
30%
30%
21%
18%
88%
7%
3%
2%
Have tried it once
107
65
42
22
25
45
15
5
2
8
44
36
34
22
15
93
7
3
3
5%
6%
4%
9%
8%
6%
2%
2%
1%
3%
9%
6%
6%
5%
3%
5%
4%
3%
6%
b
f
f
f
ghi
61%
39%
21%
23%
42%
14%
5%
2%
7%
41%
34%
31%
21%
14%
87%
7%
3%
3%
EVER
433
235
197
99
104
185
45
35
30
42
154
131
127
96
80
383
29
13
8
21%
23%
19%
42%
32%
25%
6%
16%
15%
15%
31%
22%
23%
21%
18%
23%
16%
12%
15%
b
def
ef
f
ghi
pqr
54%
46%
23%
24%
43%
10%
8%
7%
10%
36%
30%
29%
22%
18%
89%
7%
3%
2%
Never
1413
666
746
131
202
496
584
147
134
208
331
412
379
322
298
1152
136
80
45
69%
66%
72%
55%
63%
68%
77%
70%
69%
75%
66%
70%
69%
69%
68%
68%
74%
74%
85%
a
c
cde
j
o
opq
47%
53%
9%
14%
35%
41%
10%
9%
15%
23%
29%
27%
23%
21%
82%
10%
6%
3%
Do not have access to device
197
102
95
6
16
47
129
30
30
27
18
43
48
47
60
163
18
16
*
10%
10%
9%
2%
5%
6%
17%
14%
15%
10%
4%
7%
9%
10%
14%
10%
10%
15%
1%
c
cde
j
j
j
kl
r
r
or
52%
48%
3%
8%
24%
66%
15%
15%
14%
9%
22%
24%
24%
30%
83%
9%
8%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
59
8
9
1
9
2
10
6
5
5
52
8
44
15
30
29
3%
4%
3%
*%
6%
1%
5%
3%
5%
2%
3%
3%
4%
2%
2%
3%
c
ce
ce
c
ce
m
13%
15%
2%
16%
3%
16%
10%
8%
8%
87%
13%
74%
26%
50%
50%
At least weekly
142
38
15
14
11
5
16
15
3
10
130
12
102
40
75
67
7%
20%
5%
7%
7%
3%
9%
8%
4%
5%
7%
4%
8%
5%
6%
8%
bcdefghi
e
e
e
e
k
m
27%
11%
10%
8%
3%
11%
11%
2%
7%
91%
9%
72%
28%
53%
47%
At least monthly
125
29
15
10
13
8
13
6
3
13
110
14
92
32
76
48
6%
16%
5%
5%
9%
5%
7%
3%
3%
6%
6%
5%
8%
4%
6%
6%
bcefghi
gh
m
23%
12%
8%
10%
7%
10%
5%
2%
10%
89%
11%
74%
26%
61%
39%
Have tried it once
107
7
23
11
6
9
8
11
5
14
97
10
85
22
72
35
5%
4%
7%
5%
4%
5%
4%
6%
5%
6%
6%
3%
7%
3%
6%
4%
m
6%
21%
10%
5%
9%
8%
10%
4%
13%
91%
9%
79%
21%
67%
33%
EVER
433
81
61
36
39
24
47
38
15
42
389
44
322
110
252
180
21%
44%
20%
19%
25%
14%
25%
21%
18%
19%
22%
15%
27%
13%
21%
21%
bcdefghi
e
e
k
m
19%
14%
8%
9%
6%
11%
9%
4%
10%
90%
10%
75%
25%
58%
42%
Never
1413
96
218
143
102
126
132
112
64
158
1177
236
822
582
839
574
69%
52%
70%
74%
67%
72%
71%
62%
75%
70%
67%
79%
68%
71%
70%
68%
a
ag
a
a
a
ag
a
j
7%
15%
10%
7%
9%
9%
8%
5%
11%
83%
17%
58%
41%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
197
7
31
15
12
26
8
31
7
25
180
18
68
129
103
94
10%
4%
10%
8%
8%
15%
4%
17%
8%
11%
10%
6%
6%
16%
9%
11%
af
acdfh
abcdfh
af
k
l
4%
16%
8%
6%
13%
4%
16%
3%
13%
91%
9%
35%
65%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
97
42
54
10
8
39
39
12
13
14
16
18
32
18
28
86
5
4
1
5%
4%
5%
4%
3%
5%
5%
6%
7%
5%
3%
3%
6%
4%
6%
5%
3%
3%
2%
j
k
k
r
44%
56%
11%
8%
41%
40%
13%
14%
15%
17%
18%
33%
18%
29%
89%
6%
4%
1%
At least weekly
198
96
103
29
36
66
67
23
22
26
52
50
46
57
45
166
18
9
4
10%
10%
10%
12%
11%
9%
9%
11%
12%
9%
10%
9%
8%
12%
10%
10%
10%
9%
8%
l
48%
52%
15%
18%
33%
34%
12%
11%
13%
26%
25%
23%
29%
23%
84%
9%
5%
2%
At least monthly
151
78
72
22
23
57
49
9
20
17
52
51
46
40
15
133
11
5
1
7%
8%
7%
9%
7%
8%
6%
4%
10%
6%
10%
9%
8%
9%
3%
8%
6%
5%
2%
g
g
n
n
n
r
r
52%
48%
15%
15%
38%
33%
6%
13%
11%
34%
34%
30%
26%
10%
88%
7%
3%
1%
Have tried it once
173
97
76
20
28
62
64
8
6
12
73
62
50
37
24
161
6
6
1
8%
10%
7%
8%
9%
9%
8%
4%
3%
4%
14%
11%
9%
8%
6%
9%
3%
6%
2%
ghi
n
n
pqr
r
56%
44%
11%
16%
36%
37%
4%
3%
7%
42%
36%
29%
21%
14%
93%
3%
3%
*%
EVER
619
313
306
81
96
224
218
52
61
69
193
182
174
150
112
547
40
24
8
30%
31%
29%
35%
30%
31%
29%
25%
31%
25%
38%
31%
31%
32%
26%
32%
22%
22%
15%
gi
n
n
pqr
r
r
51%
49%
13%
15%
36%
35%
8%
10%
11%
31%
29%
28%
24%
18%
88%
7%
4%
1%
Never
1254
599
655
140
203
451
461
137
110
180
296
371
335
276
272
1013
127
70
44
61%
60%
63%
59%
63%
62%
61%
65%
57%
65%
59%
63%
60%
59%
62%
60%
69%
65%
83%
o
opq
48%
52%
11%
16%
36%
37%
11%
9%
14%
24%
30%
27%
22%
22%
81%
10%
6%
3%
Do not have access to device
169
91
78
14
23
53
78
23
23
27
14
32
45
38
53
138
16
14
1
8%
9%
8%
6%
7%
7%
10%
11%
12%
10%
3%
6%
8%
8%
12%
8%
9%
13%
3%
e
j
j
j
klm
r
r
or
54%
46%
8%
14%
31%
46%
14%
13%
16%
9%
19%
27%
22%
32%
82%
9%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
97
3
17
14
7
10
9
4
7
15
79
18
52
45
50
47
5%
2%
5%
7%
5%
5%
5%
2%
8%
7%
5%
6%
4%
5%
4%
5%
ag
ag
ag
3%
17%
14%
7%
10%
9%
5%
7%
16%
82%
18%
54%
46%
52%
48%
At least weekly
198
15
26
23
13
15
25
23
5
21
170
28
115
82
129
69
10%
8%
8%
12%
8%
9%
13%
12%
6%
9%
10%
10%
10%
10%
11%
8%
h
o
8%
13%
12%
6%
8%
12%
11%
3%
11%
86%
14%
58%
41%
65%
35%
At least monthly
151
20
26
11
9
15
17
16
5
14
129
22
93
58
93
58
7%
11%
8%
5%
6%
8%
9%
9%
6%
6%
7%
7%
8%
7%
8%
7%
13%
17%
7%
6%
10%
12%
10%
3%
9%
86%
14%
61%
39%
62%
38%
Have tried it once
173
21
38
29
12
20
11
6
7
18
147
26
117
56
115
58
8%
11%
12%
15%
8%
11%
6%
3%
8%
8%
8%
9%
10%
7%
10%
7%
g
fg
dfgi
g
g
m
o
12%
22%
16%
7%
12%
6%
4%
4%
10%
85%
15%
68%
32%
66%
34%
EVER
619
59
106
76
41
60
62
49
25
69
525
94
377
241
387
232
30%
32%
34%
39%
27%
34%
33%
27%
29%
30%
30%
32%
31%
29%
32%
27%
dgh
o
10%
17%
12%
7%
10%
10%
8%
4%
11%
85%
15%
61%
39%
63%
37%
Never
1254
99
195
114
99
94
117
97
58
140
1063
191
750
497
727
527
61%
54%
63%
59%
65%
53%
63%
53%
68%
62%
61%
64%
62%
61%
61%
62%
aeg
aeg
8%
16%
9%
8%
7%
9%
8%
5%
11%
85%
15%
60%
40%
58%
42%
Do not have access to device
169
27
9
4
12
23
8
36
3
17
156
13
86
82
80
89
8%
14%
3%
2%
8%
13%
4%
20%
4%
7%
9%
4%
7%
10%
7%
10%
bcfh
bc
bcfh
bcdfhi
c
k
l
n
16%
5%
2%
7%
14%
5%
21%
2%
10%
92%
8%
51%
49%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
59
30
29
7
8
27
17
1
4
9
20
28
12
10
8
53
2
4
*
3%
3%
3%
3%
2%
4%
2%
1%
2%
3%
4%
5%
2%
2%
2%
3%
1%
3%
1%
g
g
lmn
r
51%
49%
11%
14%
47%
29%
2%
7%
16%
34%
48%
21%
17%
14%
90%
3%
6%
1%
At least weekly
129
70
60
25
26
51
27
7
13
15
50
54
30
22
24
121
4
3
1
6%
7%
6%
10%
8%
7%
4%
3%
6%
6%
10%
9%
5%
5%
6%
7%
2%
3%
2%
f
f
f
g
lmn
pqr
54%
46%
19%
20%
39%
21%
5%
10%
12%
38%
42%
23%
17%
19%
93%
3%
2%
1%
At least monthly
114
72
42
22
22
47
23
5
8
10
48
42
37
21
15
98
10
4
3
6%
7%
4%
9%
7%
6%
3%
2%
4%
4%
10%
7%
7%
4%
3%
6%
5%
3%
5%
b
f
f
f
ghi
n
n
64%
36%
20%
19%
41%
20%
4%
7%
9%
43%
37%
32%
18%
13%
86%
8%
3%
2%
Have tried it once
122
63
59
16
26
45
36
6
5
10
52
39
40
32
12
114
4
3
1
6%
6%
6%
7%
8%
6%
5%
3%
3%
3%
10%
7%
7%
7%
3%
7%
2%
3%
3%
f
ghi
n
n
n
pqr
52%
48%
13%
21%
37%
29%
5%
4%
8%
43%
31%
32%
27%
10%
93%
3%
3%
1%
EVER
425
235
189
69
82
170
103
18
30
45
170
162
118
85
60
386
20
14
5
21%
23%
18%
29%
26%
23%
14%
9%
16%
16%
34%
28%
21%
18%
14%
23%
11%
13%
10%
b
f
f
f
g
g
ghi
lmn
n
pqr
55%
45%
16%
19%
40%
24%
4%
7%
11%
40%
38%
28%
20%
14%
91%
5%
3%
1%
Never
1382
651
731
150
211
498
522
150
126
200
316
387
373
325
295
1115
141
80
45
68%
65%
70%
64%
66%
68%
69%
71%
65%
72%
63%
66%
67%
70%
67%
66%
77%
74%
85%
a
j
j
o
o
opq
47%
53%
11%
15%
36%
38%
11%
9%
14%
23%
28%
27%
24%
21%
81%
10%
6%
3%
Do not have access to device
236
117
119
17
28
60
132
44
37
32
18
36
63
55
83
198
22
14
3
12%
12%
11%
7%
9%
8%
17%
21%
19%
12%
4%
6%
11%
12%
19%
12%
12%
13%
5%
cde
ij
ij
j
k
k
klm
r
r
r
49%
51%
7%
12%
25%
56%
19%
16%
14%
8%
15%
26%
23%
35%
84%
9%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
59
5
10
7
4
9
6
6
2
2
42
17
45
14
41
18
3%
3%
3%
4%
3%
5%
3%
3%
2%
1%
2%
6%
4%
2%
3%
2%
i
j
m
8%
18%
12%
7%
16%
11%
11%
3%
3%
71%
29%
76%
24%
70%
30%
At least weekly
129
12
21
16
16
4
20
18
2
11
106
23
91
38
82
48
6%
6%
7%
8%
11%
2%
11%
10%
3%
5%
6%
8%
8%
5%
7%
6%
eh
ehi
ehi
eh
m
9%
16%
13%
12%
3%
15%
14%
2%
8%
82%
18%
71%
29%
63%
37%
At least monthly
114
20
19
12
8
6
11
10
3
9
98
16
75
39
70
44
6%
11%
6%
6%
5%
3%
6%
6%
3%
4%
6%
5%
6%
5%
6%
5%
ehi
18%
17%
11%
7%
5%
9%
9%
2%
8%
86%
14%
66%
34%
61%
39%
Have tried it once
122
17
30
16
10
14
6
6
3
12
110
13
88
35
87
36
6%
9%
10%
8%
6%
8%
3%
3%
4%
5%
6%
4%
7%
4%
7%
4%
fg
fgh
fg
m
o
14%
24%
13%
8%
11%
5%
5%
3%
10%
90%
10%
72%
28%
71%
29%
EVER
425
54
80
52
38
33
43
41
10
33
356
69
299
126
279
145
21%
29%
26%
27%
25%
19%
23%
23%
12%
15%
20%
23%
25%
15%
23%
17%
ehi
hi
hi
hi
hi
h
m
o
13%
19%
12%
9%
8%
10%
10%
2%
8%
84%
16%
70%
30%
66%
34%
Never
1382
100
207
130
99
111
136
100
68
163
1166
215
817
557
799
583
68%
54%
67%
67%
65%
63%
73%
55%
79%
72%
67%
72%
67%
68%
67%
69%
ag
ag
g
ag
abcdeg
ag
j
7%
15%
9%
7%
8%
10%
7%
5%
12%
84%
16%
59%
40%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
236
31
23
11
15
32
8
40
8
29
223
13
97
138
117
119
12%
17%
7%
6%
10%
18%
4%
22%
9%
13%
13%
4%
8%
17%
10%
14%
bcf
bcdfh
bcdfhi
cf
k
l
n
13%
10%
5%
6%
14%
3%
17%
3%
12%
94%
6%
41%
59%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
504
258
246
37
67
165
235
34
46
66
154
177
128
121
78
442
27
33
3
25%
26%
24%
16%
21%
23%
31%
16%
24%
24%
31%
30%
23%
26%
18%
26%
15%
30%
5%
c
cde
g
g
g
ln
n
n
pr
r
pr
51%
49%
7%
13%
33%
47%
7%
9%
13%
31%
35%
25%
24%
16%
88%
5%
6%
1%
At least weekly
197
104
93
27
21
80
69
13
17
30
64
72
61
42
22
176
10
9
2
10%
10%
9%
12%
7%
11%
9%
6%
9%
11%
13%
12%
11%
9%
5%
10%
5%
9%
4%
d
g
n
n
n
pr
53%
47%
14%
11%
41%
35%
7%
9%
15%
32%
37%
31%
21%
11%
89%
5%
5%
1%
At least monthly
44
27
18
9
9
13
13
3
3
1
11
16
13
11
5
37
5
1
1
2%
3%
2%
4%
3%
2%
2%
2%
2%
*%
2%
3%
2%
2%
1%
2%
3%
1%
3%
60%
40%
20%
21%
29%
30%
8%
7%
3%
25%
35%
29%
25%
11%
84%
11%
2%
3%
Have tried it once
39
18
21
2
5
16
16
3
4
3
9
22
9
6
2
36
1
2
*
2%
2%
2%
1%
1%
2%
2%
1%
2%
1%
2%
4%
2%
1%
1%
2%
1%
2%
*%
lmn
46%
54%
5%
12%
41%
41%
8%
11%
9%
24%
55%
23%
16%
6%
90%
4%
6%
1%
EVER
785
407
378
75
103
274
334
54
70
101
239
286
210
180
108
690
43
45
7
38%
41%
36%
32%
32%
38%
44%
26%
36%
36%
47%
49%
38%
39%
25%
41%
24%
42%
13%
cde
g
g
ghi
lmn
n
n
pr
r
pr
52%
48%
10%
13%
35%
43%
7%
9%
13%
30%
36%
27%
23%
14%
88%
5%
6%
1%
Never
737
359
378
98
128
273
238
77
67
112
153
191
201
164
180
575
89
33
40
36%
36%
36%
42%
40%
37%
31%
36%
35%
41%
30%
33%
36%
35%
41%
34%
48%
31%
75%
f
f
f
j
k
oq
opq
49%
51%
13%
17%
37%
32%
10%
9%
15%
21%
26%
27%
22%
24%
78%
12%
5%
5%
Do not have access to device
520
237
283
62
90
181
186
81
56
64
112
107
143
120
150
432
51
30
7
25%
24%
27%
26%
28%
25%
25%
38%
29%
23%
22%
18%
26%
26%
34%
25%
28%
27%
12%
hij
k
k
klm
r
r
r
46%
54%
12%
17%
35%
36%
16%
11%
12%
21%
21%
27%
23%
29%
83%
10%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
504
41
122
46
40
34
33
47
18
60
426
78
294
207
336
168
25%
22%
39%
24%
26%
19%
18%
26%
21%
27%
24%
26%
24%
25%
28%
20%
acdefghi
f
o
8%
24%
9%
8%
7%
7%
9%
4%
12%
84%
16%
58%
41%
67%
33%
At least weekly
197
38
20
12
20
16
17
27
7
18
172
26
126
71
118
80
10%
21%
6%
6%
13%
9%
9%
15%
8%
8%
10%
9%
10%
9%
10%
9%
bcefhi
bc
bchi
19%
10%
6%
10%
8%
9%
14%
4%
9%
87%
13%
64%
36%
60%
40%
At least monthly
44
5
5
6
1
4
3
1
1
11
40
4
22
22
31
13
2%
3%
2%
3%
*%
2%
1%
1%
1%
5%
2%
1%
2%
3%
3%
2%
d
dgh
12%
12%
14%
1%
9%
6%
3%
2%
24%
90%
10%
50%
50%
71%
29%
Have tried it once
39
4
6
4
3
4
8
-
1
5
31
8
26
13
27
13
2%
2%
2%
2%
2%
2%
4%
-%
1%
2%
2%
3%
2%
2%
2%
2%
g
g
g
g
g
11%
15%
11%
7%
10%
20%
-%
2%
14%
79%
21%
66%
34%
67%
33%
EVER
785
89
153
69
63
57
61
75
27
95
669
117
469
314
511
274
38%
48%
49%
36%
41%
32%
32%
42%
31%
42%
38%
39%
39%
38%
43%
32%
cefh
cefh
h
h
h
o
11%
20%
9%
8%
7%
8%
10%
3%
12%
85%
15%
60%
40%
65%
35%
Never
737
61
94
87
65
55
83
42
27
61
607
130
450
283
410
327
36%
33%
30%
45%
43%
31%
44%
23%
32%
27%
35%
44%
37%
34%
34%
39%
abeghi
beghi
beghi
j
n
8%
13%
12%
9%
8%
11%
6%
4%
8%
82%
18%
61%
38%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
520
34
63
38
24
64
44
64
32
70
469
51
295
224
274
246
25%
18%
20%
19%
16%
36%
23%
35%
37%
31%
27%
17%
24%
27%
23%
29%
abcdf
abcdf
abcdf
abcd
k
n
7%
12%
7%
5%
12%
8%
12%
6%
14%
90%
10%
57%
43%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
655
357
298
67
124
274
190
30
57
109
208
202
182
170
101
541
55
42
16
32%
36%
29%
28%
39%
38%
25%
14%
29%
39%
41%
34%
33%
37%
23%
32%
30%
39%
31%
b
cf
cf
g
gh
gh
n
n
n
op
54%
46%
10%
19%
42%
29%
5%
9%
17%
32%
31%
28%
26%
15%
83%
8%
6%
2%
At least weekly
551
242
309
67
78
195
211
41
68
74
153
160
161
117
112
463
45
24
19
27%
24%
30%
28%
24%
27%
28%
19%
35%
27%
30%
27%
29%
25%
26%
27%
24%
22%
36%
a
gi
g
g
opq
44%
56%
12%
14%
35%
38%
7%
12%
13%
28%
29%
29%
21%
20%
84%
8%
4%
3%
At least monthly
90
48
41
11
19
27
32
9
3
8
19
34
20
21
15
76
5
6
3
4%
5%
4%
5%
6%
4%
4%
4%
2%
3%
4%
6%
4%
4%
4%
4%
3%
6%
5%
54%
46%
13%
21%
30%
36%
10%
4%
9%
22%
38%
22%
23%
17%
84%
6%
7%
3%
Have tried it once
40
20
20
3
4
15
18
2
4
6
11
16
11
7
6
35
1
3
1
2%
2%
2%
1%
1%
2%
2%
1%
2%
2%
2%
3%
2%
2%
1%
2%
1%
3%
1%
51%
49%
8%
10%
38%
44%
6%
11%
16%
27%
40%
27%
17%
16%
88%
3%
8%
2%
EVER
1335
668
668
148
225
511
451
81
133
198
392
412
374
315
236
1114
106
76
39
65%
67%
64%
63%
70%
70%
60%
38%
69%
71%
78%
70%
67%
68%
54%
66%
58%
70%
74%
f
cf
g
g
gh
n
n
n
p
p
op
50%
50%
11%
17%
38%
34%
6%
10%
15%
29%
31%
28%
24%
18%
83%
8%
6%
3%
Never
465
225
240
57
57
157
194
77
32
48
87
130
108
117
109
384
48
21
12
23%
22%
23%
24%
18%
22%
26%
36%
17%
17%
17%
22%
19%
25%
25%
23%
26%
19%
23%
d
hij
l
l
48%
52%
12%
12%
34%
42%
16%
7%
10%
19%
28%
23%
25%
24%
83%
10%
4%
3%
Do not have access to device
242
111
131
31
40
60
112
54
29
31
24
43
72
33
93
200
29
11
2
12%
11%
13%
13%
12%
8%
15%
26%
15%
11%
5%
7%
13%
7%
21%
12%
16%
11%
3%
e
e
e
hij
j
j
km
klm
r
r
r
46%
54%
13%
16%
25%
46%
22%
12%
13%
10%
18%
30%
14%
38%
83%
12%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
655
41
110
77
50
55
56
55
19
78
552
102
485
166
414
240
32%
22%
35%
40%
33%
31%
30%
30%
22%
35%
32%
34%
40%
20%
35%
28%
ah
ah
ah
ah
m
o
6%
17%
12%
8%
8%
9%
8%
3%
12%
84%
16%
74%
25%
63%
37%
At least weekly
551
75
94
40
33
53
45
43
23
57
480
71
301
249
324
227
27%
40%
30%
20%
22%
30%
24%
24%
27%
25%
28%
24%
25%
30%
27%
27%
cdfghi
c
c
l
14%
17%
7%
6%
10%
8%
8%
4%
10%
87%
13%
55%
45%
59%
41%
At least monthly
90
20
7
14
9
8
6
5
4
2
77
13
45
44
52
37
4%
11%
2%
7%
6%
4%
3%
3%
5%
1%
4%
4%
4%
5%
4%
4%
befghi
bgi
i
i
22%
8%
16%
10%
9%
7%
5%
4%
3%
85%
15%
50%
49%
58%
42%
Have tried it once
40
6
1
9
4
4
-
3
1
7
29
11
21
20
30
10
2%
3%
*%
4%
3%
2%
-%
2%
1%
3%
2%
4%
2%
2%
3%
1%
bf
bfh
f
bf
j
o
15%
3%
21%
10%
10%
-%
8%
2%
19%
72%
28%
51%
49%
76%
24%
EVER
1335
141
212
140
96
120
107
106
47
144
1138
198
852
479
821
514
65%
76%
68%
72%
63%
68%
57%
59%
54%
64%
65%
66%
70%
58%
69%
61%
dfghi
fh
fgh
fh
m
o
11%
16%
10%
7%
9%
8%
8%
4%
11%
85%
15%
64%
36%
61%
39%
Never
465
29
69
44
44
32
55
45
29
37
383
82
260
201
267
198
23%
16%
22%
23%
29%
18%
29%
25%
34%
17%
22%
27%
21%
25%
22%
23%
aei
aei
abcei
j
6%
15%
9%
9%
7%
12%
10%
6%
8%
82%
18%
56%
43%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
242
15
29
10
13
24
26
30
10
44
224
18
101
141
107
135
12%
8%
9%
5%
8%
14%
14%
16%
11%
19%
13%
6%
8%
17%
9%
16%
c
c
abcd
c
abcdh
k
l
n
6%
12%
4%
5%
10%
11%
12%
4%
18%
92%
8%
42%
58%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
172
104
68
15
28
78
52
8
21
28
59
54
45
47
26
140
21
7
4
8%
10%
7%
6%
9%
11%
7%
4%
11%
10%
12%
9%
8%
10%
6%
8%
11%
7%
7%
b
f
g
g
g
n
61%
39%
9%
16%
45%
30%
5%
12%
16%
34%
31%
26%
27%
15%
82%
12%
4%
2%
At least weekly
241
121
120
25
32
91
93
10
27
30
84
84
69
46
42
216
14
6
5
12%
12%
12%
11%
10%
13%
12%
5%
14%
11%
17%
14%
12%
10%
10%
13%
7%
6%
10%
g
g
gi
mn
pq
50%
50%
10%
13%
38%
38%
4%
11%
12%
35%
35%
28%
19%
18%
90%
6%
3%
2%
At least monthly
52
30
22
4
14
15
19
2
2
7
14
21
12
11
7
42
4
3
2
3%
3%
2%
2%
4%
2%
2%
1%
1%
2%
3%
4%
2%
2%
2%
2%
2%
3%
5%
58%
42%
7%
27%
30%
36%
4%
5%
13%
27%
42%
24%
21%
14%
81%
9%
6%
5%
Have tried it once
74
31
43
9
13
30
23
7
8
7
23
27
16
22
9
62
1
9
2
4%
3%
4%
4%
4%
4%
3%
3%
4%
3%
5%
5%
3%
5%
2%
4%
1%
9%
3%
n
n
p
opr
p
42%
58%
12%
18%
40%
31%
9%
11%
10%
31%
37%
22%
29%
12%
83%
2%
13%
2%
EVER
539
286
252
52
87
214
186
26
58
72
180
186
143
126
84
460
40
26
13
26%
29%
24%
22%
27%
29%
24%
12%
30%
26%
36%
32%
26%
27%
19%
27%
22%
24%
25%
b
cf
g
g
gi
ln
n
n
53%
47%
10%
16%
40%
34%
5%
11%
13%
33%
35%
26%
23%
16%
85%
7%
5%
2%
Never
1085
520
565
134
161
390
399
115
93
145
252
301
288
257
238
874
107
67
38
53%
52%
54%
57%
50%
54%
53%
54%
48%
52%
50%
51%
52%
55%
54%
51%
58%
62%
71%
o
o
opq
48%
52%
12%
15%
36%
37%
11%
9%
13%
23%
28%
27%
24%
22%
81%
10%
6%
3%
Do not have access to device
418
197
221
49
73
124
173
71
42
60
71
98
123
82
116
365
36
15
2
20%
20%
21%
21%
23%
17%
23%
34%
22%
22%
14%
17%
22%
18%
26%
21%
20%
14%
4%
e
e
hij
j
j
k
km
qr
r
r
47%
53%
12%
17%
30%
41%
17%
10%
14%
17%
23%
29%
20%
28%
87%
9%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
172
27
31
11
8
14
8
26
4
11
139
33
128
43
101
71
8%
15%
10%
6%
6%
8%
5%
14%
5%
5%
8%
11%
11%
5%
8%
8%
cdfhi
cdefhi
m
16%
18%
7%
5%
8%
5%
15%
2%
6%
81%
19%
75%
25%
59%
41%
At least weekly
241
69
44
11
12
21
3
24
8
24
222
19
142
100
128
113
12%
37%
14%
6%
8%
12%
2%
13%
9%
11%
13%
7%
12%
12%
11%
13%
bcdefghi
cf
f
f
cf
cf
f
f
k
28%
18%
5%
5%
9%
1%
10%
3%
10%
92%
8%
59%
41%
53%
47%
At least monthly
52
11
4
11
3
1
2
3
4
1
46
6
30
22
28
24
3%
6%
1%
6%
2%
*%
1%
2%
5%
1%
3%
2%
2%
3%
2%
3%
befi
befi
bei
22%
8%
21%
7%
2%
5%
7%
8%
2%
89%
11%
58%
42%
54%
46%
Have tried it once
74
17
11
6
5
5
1
4
*
13
63
11
46
28
61
13
4%
9%
3%
3%
3%
3%
*%
2%
*%
6%
4%
4%
4%
3%
5%
2%
bcdefgh
fh
fh
fh
o
23%
15%
8%
7%
7%
1%
5%
*%
18%
85%
15%
63%
37%
82%
18%
EVER
539
124
89
39
29
40
15
57
17
49
469
69
346
192
317
222
26%
67%
29%
20%
19%
23%
8%
32%
19%
22%
27%
23%
29%
23%
27%
26%
bcdefghi
cdfh
f
f
f
cdfhi
f
f
m
23%
17%
7%
5%
7%
3%
11%
3%
9%
87%
13%
64%
36%
59%
41%
Never
1085
37
185
126
88
96
110
70
54
108
883
202
655
423
653
432
53%
20%
60%
65%
57%
54%
58%
39%
63%
48%
51%
68%
54%
52%
55%
51%
agi
aegi
ag
ag
ag
a
agi
a
j
3%
17%
12%
8%
9%
10%
6%
5%
10%
81%
19%
60%
39%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Do not have access to device
418
23
36
29
36
41
63
54
16
68
392
26
211
206
225
194
20%
13%
12%
15%
23%
23%
34%
30%
18%
30%
22%
9%
17%
25%
19%
23%
abc
abc
abcdeh
abch
abch
k
l
n
6%
9%
7%
9%
10%
15%
13%
4%
16%
94%
6%
50%
49%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
Every day
222
135
87
24
27
108
63
6
17
26
91
84
57
57
24
180
21
18
3
11%
13%
8%
10%
8%
15%
8%
3%
9%
9%
18%
14%
10%
12%
6%
11%
12%
17%
5%
b
df
g
g
ghi
n
n
n
r
r
or
61%
39%
11%
12%
49%
28%
2%
8%
12%
41%
38%
26%
26%
11%
81%
10%
8%
1%
At least weekly
119
60
59
13
14
50
41
4
10
22
32
49
30
26
14
94
13
8
4
6%
6%
6%
5%
4%
7%
5%
2%
5%
8%
6%
8%
5%
6%
3%
6%
7%
8%
7%
g
g
ln
50%
50%
11%
12%
43%
34%
3%
8%
19%
27%
42%
25%
22%
12%
79%
11%
7%
3%
At least monthly
18
8
10
2
3
6
7
*
1
5
3
6
8
2
2
13
1
2
2
1%
1%
1%
1%
1%
1%
1%
*%
1%
2%
1%
1%
1%
*%
*%
1%
1%
2%
3%
op
45%
55%
9%
18%
31%
41%
3%
6%
26%
14%
33%
44%
12%
12%
75%
6%
10%
9%
Have tried it once
23
14
9
2
6
9
6
-
2
7
2
11
6
4
2
21
-
2
*
1%
1%
1%
1%
2%
1%
1%
-%
1%
2%
*%
2%
1%
1%
*%
1%
-%
2%
*%
gj
n
60%
40%
8%
27%
38%
27%
-%
9%
29%
9%
48%
26%
19%
8%
92%
-%
7%
1%
EVER
382
216
165
40
51
173
117
10
30
59
127
150
101
89
42
309
35
30
8
19%
22%
16%
17%
16%
24%
15%
5%
16%
21%
25%
26%
18%
19%
10%
18%
19%
28%
15%
b
cdf
g
g
gh
lmn
n
n
opr
57%
43%
11%
13%
45%
31%
3%
8%
15%
33%
39%
26%
23%
11%
81%
9%
8%
2%
Never
837
398
439
98
129
283
326
97
72
111
163
220
221
198
196
679
86
37
35
41%
40%
42%
42%
40%
39%
43%
46%
37%
40%
32%
38%
40%
43%
45%
40%
47%
34%
66%
j
j
k
oq
opq
48%
52%
12%
15%
34%
39%
12%
9%
13%
20%
26%
26%
24%
23%
81%
10%
4%
4%
Do not have access to device
824
389
435
97
141
272
314
105
91
107
212
215
232
178
200
711
62
41
10
40%
39%
42%
41%
44%
37%
42%
50%
47%
39%
42%
37%
42%
38%
46%
42%
34%
38%
19%
i
km
pr
r
r
47%
53%
12%
17%
33%
38%
13%
11%
13%
26%
26%
28%
22%
24%
86%
8%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
Every day
222
18
30
17
22
15
22
28
12
16
182
40
172
48
155
67
11%
10%
10%
9%
15%
8%
12%
16%
13%
7%
10%
14%
14%
6%
13%
8%
i
ei
i
m
o
8%
14%
8%
10%
7%
10%
13%
5%
7%
82%
18%
77%
22%
70%
30%
At least weekly
119
18
11
12
10
11
8
8
5
11
100
18
74
45
75
43
6%
10%
4%
6%
7%
6%
4%
4%
6%
5%
6%
6%
6%
5%
6%
5%
b
15%
9%
10%
8%
9%
7%
7%
4%
9%
85%
15%
62%
38%
63%
37%
At least monthly
18
1
1
3
2
2
-
2
1
1
14
3
10
7
12
6
1%
*%
*%
2%
1%
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
5%
6%
17%
11%
11%
-%
11%
6%
8%
81%
19%
59%
41%
67%
33%
Have tried it once
23
7
1
2
2
2
1
2
-
4
16
7
12
11
18
5
1%
4%
*%
1%
1%
1%
*%
1%
-%
2%
1%
2%
1%
1%
2%
1%
bfh
j
o
28%
4%
7%
9%
10%
3%
11%
-%
19%
70%
30%
54%
46%
78%
22%
EVER
382
44
43
34
36
30
30
40
18
33
313
69
269
110
260
121
19%
24%
14%
18%
24%
17%
16%
22%
21%
14%
18%
23%
22%
13%
22%
14%
bi
bi
b
j
m
o
11%
11%
9%
10%
8%
8%
11%
5%
9%
82%
18%
71%
29%
68%
32%
Never
837
62
131
98
72
70
88
47
29
82
696
140
485
347
460
376
41%
34%
42%
50%
47%
40%
47%
26%
33%
37%
40%
47%
40%
42%
39%
44%
g
aeghi
aghi
g
agh
g
j
n
7%
16%
12%
9%
8%
10%
6%
3%
10%
83%
17%
58%
42%
55%
45%
Do not have access to device
824
79
136
62
44
77
69
94
40
111
736
88
459
363
474
350
40%
43%
44%
32%
29%
43%
37%
52%
46%
49%
42%
30%
38%
44%
40%
41%
cd
cd
cd
cdf
cd
cdf
k
l
10%
17%
7%
5%
9%
8%
11%
5%
13%
89%
11%
56%
44%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
YES, EVER USED
1306
655
651
151
197
487
471
107
120
173
372
425
352
298
230
1123
96
68
18
64%
65%
63%
64%
61%
67%
62%
50%
62%
62%
74%
73%
64%
64%
52%
66%
53%
63%
34%
g
g
ghi
lmn
n
n
pr
r
pr
50%
50%
12%
15%
37%
36%
8%
9%
13%
29%
33%
27%
23%
18%
86%
7%
5%
1%
YES, USE AT LEAST MONTHLY
1214
614
600
139
179
452
443
100
112
162
348
397
325
281
209
1044
91
62
17
59%
61%
58%
59%
56%
62%
59%
47%
58%
59%
69%
68%
59%
61%
48%
61%
49%
58%
33%
g
g
ghi
lmn
n
n
pr
r
r
51%
49%
11%
15%
37%
37%
8%
9%
13%
29%
33%
27%
23%
17%
86%
7%
5%
1%
YES, USE AT LEAST WEEKLY
1108
570
538
120
157
414
416
89
101
152
323
369
295
250
193
954
81
59
14
54%
57%
52%
51%
49%
57%
55%
42%
52%
55%
64%
63%
53%
54%
44%
56%
44%
55%
26%
b
d
g
g
ghi
lmn
n
n
pr
r
pr
51%
49%
11%
14%
37%
38%
8%
9%
14%
29%
33%
27%
23%
17%
86%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
YES, EVER USED
1306
116
229
133
103
108
123
120
54
138
1110
196
803
498
821
484
64%
63%
74%
68%
68%
61%
66%
66%
62%
61%
64%
66%
66%
61%
69%
57%
aehi
m
o
9%
18%
10%
8%
8%
9%
9%
4%
11%
85%
15%
62%
38%
63%
37%
YES, USE AT LEAST MONTHLY
1214
110
219
117
96
92
119
116
49
126
1032
181
746
463
768
446
59%
60%
71%
60%
63%
52%
63%
64%
57%
56%
59%
61%
62%
56%
64%
53%
acehi
e
e
e
m
o
9%
18%
10%
8%
8%
10%
10%
4%
10%
85%
15%
61%
38%
63%
37%
YES, USE AT LEAST WEEKLY
1108
101
200
104
89
84
101
110
47
118
939
169
680
423
705
403
54%
54%
65%
54%
58%
48%
54%
61%
54%
52%
54%
57%
56%
51%
59%
48%
cefhi
e
e
m
o
9%
18%
9%
8%
8%
9%
10%
4%
11%
85%
15%
61%
38%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
500
268
232
128
114
197
61
52
42
50
137
133
161
101
105
354
50
49
47
Effective Weighted Sample
364
193
171
88
79
154
44
35
30
40
112
99
118
75
75
305
33
31
31
Total
433
235
197
99
104
185
45
35
30
42
154
131
127
96
80
383
29
13
8
54%
46%
23%
24%
43%
**
**
**
**
36%
30%
29%
22%
18%
89%
**
**
**
Live via a built in FM radio app
233
122
111
52
59
104
**
**
**
**
89
67
71
54
41
215
**
**
**
54%
52%
56%
52%
57%
56%
**
**
**
**
58%
51%
56%
57%
51%
56%
**
**
**
52%
48%
22%
25%
44%
**
**
**
**
38%
29%
30%
23%
18%
92%
**
**
**
Live via a station website
172
89
84
40
47
69
**
**
**
**
69
53
48
41
31
157
**
**
**
40%
38%
42%
40%
45%
37%
**
**
**
**
45%
41%
38%
43%
39%
41%
**
**
**
52%
48%
23%
27%
40%
**
**
**
**
40%
31%
28%
24%
18%
91%
**
**
**
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer or
Tunein
99
62
37
23
21
47
**
**
**
**
40
36
26
21
16
85
**
**
**
23%
26%
19%
23%
20%
25%
**
**
**
**
26%
28%
21%
22%
19%
22%
**
**
**
62%
38%
23%
21%
47%
**
**
**
**
41%
37%
27%
21%
16%
86%
**
**
**
Via podcasts
26
18
8
7
4
13
**
**
**
**
12
15
4
4
3
24
**
**
**
6%
8%
4%
7%
3%
7%
**
**
**
**
8%
12%
3%
4%
4%
6%
**
**
**
l
69%
31%
26%
14%
51%
**
**
**
**
46%
59%
15%
15%
11%
92%
**
**
**
Other ways
2
-
2
1
-
1
**
**
**
**
1
1
1
-
-
2
**
**
**
1%
-%
1%
1%
-%
1%
**
**
**
**
1%
1%
1%
-%
-%
1%
**
**
**
-%
100%
58%
-%
42%
**
**
**
**
58%
58%
42%
-%
-%
100%
**
**
**
Don't know
27
20
7
4
7
10
**
**
**
**
7
9
8
7
4
22
**
**
**
6%
8%
4%
4%
7%
5%
**
**
**
**
5%
7%
6%
7%
5%
6%
**
**
**
72%
28%
14%
26%
37%
**
**
**
**
27%
33%
28%
25%
14%
82%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
500
59
37
38
49
25
43
37
29
37
405
95
336
164
247
253
Effective Weighted Sample
364
51
35
37
46
24
41
35
27
33
318
49
254
116
188
186
Total
433
81
61
36
39
24
47
38
15
42
389
44
322
110
252
180
**
**
**
**
**
**
**
**
**
90%
**
75%
25%
58%
42%
Live via a built in FM radio app
233
**
**
**
**
**
**
**
**
**
221
**
177
56
138
95
54%
**
**
**
**
**
**
**
**
**
57%
**
55%
51%
55%
53%
**
**
**
**
**
**
**
**
**
95%
**
76%
24%
59%
41%
Live via a station website
172
**
**
**
**
**
**
**
**
**
161
**
131
42
89
83
40%
**
**
**
**
**
**
**
**
**
41%
**
41%
38%
35%
46%
n
**
**
**
**
**
**
**
**
**
93%
**
76%
24%
52%
48%
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer or Tunein
99
**
**
**
**
**
**
**
**
**
86
**
77
22
51
48
23%
**
**
**
**
**
**
**
**
**
22%
**
24%
20%
20%
27%
**
**
**
**
**
**
**
**
**
87%
**
77%
23%
51%
49%
Via podcasts
26
**
**
**
**
**
**
**
**
**
20
**
20
6
16
10
6%
**
**
**
**
**
**
**
**
**
5%
**
6%
5%
6%
5%
**
**
**
**
**
**
**
**
**
78%
**
78%
22%
62%
38%
Other ways
2
**
**
**
**
**
**
**
**
**
2
**
2
-
1
1
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
-%
1%
1%
**
**
**
**
**
**
**
**
**
100%
**
100%
-%
58%
42%
Don't know
27
**
**
**
**
**
**
**
**
**
21
**
18
9
16
11
6%
**
**
**
**
**
**
**
**
**
5%
**
5%
9%
6%
6%
**
**
**
**
**
**
**
**
**
76%
**
65%
35%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
2297
1152
1145
293
396
825
784
241
218
317
538
648
642
502
503
1923
200
111
64
86%
89%
83%
80%
84%
90%
85%
76%
84%
89%
92%
91%
89%
87%
76%
86%
86%
84%
87%
b
cdf
g
g
gh
mn
n
n
50%
50%
13%
17%
36%
34%
10%
9%
14%
23%
28%
28%
22%
22%
84%
9%
5%
3%
No
347
133
213
65
65
85
132
70
40
38
44
60
70
70
147
288
31
19
9
13%
10%
16%
18%
14%
9%
14%
22%
15%
11%
8%
8%
10%
12%
22%
13%
13%
14%
12%
a
e
e
e
hij
j
k
klm
38%
62%
19%
19%
25%
38%
20%
11%
11%
13%
17%
20%
20%
42%
83%
9%
5%
3%
Unsure
31
15
16
7
8
5
11
6
3
3
2
4
8
8
11
25
2
3
1
1%
1%
1%
2%
2%
1%
1%
2%
1%
1%
*%
1%
1%
1%
2%
1%
1%
2%
1%
e
j
47%
53%
22%
26%
16%
36%
19%
9%
10%
5%
13%
26%
25%
36%
81%
8%
9%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Yes
2297
247
320
200
160
205
214
199
98
280
1976
321
1378
910
1299
998
86%
73%
89%
88%
85%
86%
87%
88%
86%
93%
85%
89%
89%
82%
90%
81%
a
a
a
a
a
a
a
adeh
j
m
o
11%
14%
9%
7%
9%
9%
9%
4%
12%
86%
14%
60%
40%
57%
43%
No
347
87
36
25
28
26
27
23
15
20
310
36
160
185
131
215
13%
26%
10%
11%
15%
11%
11%
10%
14%
7%
13%
10%
10%
17%
9%
17%
bcdefghi
i
i
l
n
25%
10%
7%
8%
8%
8%
7%
4%
6%
90%
10%
46%
53%
38%
62%
Unsure
31
4
3
1
1
6
4
4
*
2
29
2
13
19
13
18
1%
1%
1%
1%
*%
3%
2%
2%
*%
1%
1%
1%
1%
2%
1%
1%
dh
12%
9%
4%
2%
20%
13%
14%
1%
6%
92%
8%
41%
59%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
1
(1.0)
825
424
401
91
116
295
323
76
78
124
198
276
203
188
158
711
63
39
12
31%
33%
29%
25%
25%
32%
35%
24%
30%
35%
34%
39%
28%
32%
24%
32%
27%
30%
16%
cd
cd
g
g
lmn
n
r
r
r
51%
49%
11%
14%
36%
39%
9%
9%
15%
24%
33%
25%
23%
19%
86%
8%
5%
1%
2
(2.0)
180
96
84
19
19
71
71
6
15
28
71
63
64
39
15
161
6
11
2
7%
7%
6%
5%
4%
8%
8%
2%
6%
8%
12%
9%
9%
7%
2%
7%
3%
8%
2%
d
d
g
g
gh
n
n
n
pr
pr
53%
47%
10%
11%
39%
40%
3%
8%
16%
39%
35%
35%
21%
8%
90%
3%
6%
1%
3 or more
(3.0)
61
32
29
10
6
17
28
4
5
5
23
29
13
11
8
54
2
5
*
2%
2%
2%
3%
1%
2%
3%
1%
2%
1%
4%
4%
2%
2%
1%
2%
1%
3%
1%
gi
lmn
r
pr
53%
47%
17%
10%
27%
46%
7%
8%
8%
37%
48%
21%
17%
13%
89%
3%
7%
1%
ANY DAB SETS
1067
553
514
120
141
382
423
86
97
158
291
368
280
237
181
926
71
55
14
40%
42%
37%
33%
30%
42%
46%
27%
37%
44%
50%
52%
39%
41%
27%
41%
31%
42%
19%
b
cd
cd
g
g
gh
lmn
n
n
pr
r
pr
52%
48%
11%
13%
36%
40%
8%
9%
15%
27%
35%
26%
22%
17%
87%
7%
5%
1%
None
(0.0)
1569
730
839
232
321
525
491
229
159
198
289
333
429
333
473
1281
157
74
57
59%
56%
61%
64%
69%
57%
53%
72%
61%
55%
49%
47%
60%
57%
72%
57%
67%
56%
78%
a
f
ef
hij
j
k
k
klm
oq
opq
47%
53%
15%
20%
33%
31%
15%
10%
13%
18%
21%
27%
21%
30%
82%
10%
5%
4%
Don't know
39
18
21
12
6
8
12
2
4
3
4
10
11
11
7
29
5
3
3
1%
1%
2%
3%
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
2%
2%
4%
ef
o
46%
54%
32%
17%
20%
31%
6%
10%
7%
9%
26%
28%
28%
18%
74%
12%
7%
7%
Mean score
.5
.6
.5
.5
.4
.5
.6
.3
.5
.5
.7
.7
.5
.5
.3
.5
.4
.6
.2
b
d
cd
g
g
ghi
lmn
n
n
pr
r
pr
Standard deviation
.72
.74
.71
.73
.63
.72
.76
.57
.69
.70
.83
.80
.73
.70
.58
.74
.58
.79
.51
Standard error
.01
.02
.02
.03
.03
.02
.02
.02
.03
.03
.03
.03
.02
.03
.02
.02
.03
.04
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
1
(1.0)
825
87
140
68
74
56
65
63
30
128
700
126
490
331
509
317
31%
26%
39%
30%
39%
23%
27%
28%
26%
42%
30%
35%
32%
30%
35%
26%
acefgh
acefgh
acefgh
o
11%
17%
8%
9%
7%
8%
8%
4%
15%
85%
15%
59%
40%
62%
38%
2
(2.0)
180
19
31
18
14
13
16
24
6
22
154
26
106
74
119
61
7%
6%
9%
8%
7%
5%
6%
11%
5%
7%
7%
7%
7%
7%
8%
5%
aeh
o
11%
17%
10%
8%
7%
9%
13%
3%
12%
86%
14%
59%
41%
66%
34%
3 or more
(3.0)
61
1
13
11
4
5
4
6
3
7
47
14
37
24
39
22
2%
*%
4%
5%
2%
2%
2%
3%
2%
2%
2%
4%
2%
2%
3%
2%
a
a
a
j
2%
22%
18%
6%
8%
7%
10%
4%
12%
77%
23%
60%
40%
64%
36%
ANY DAB SETS
1067
107
184
96
92
73
85
93
38
158
901
166
633
430
667
399
40%
32%
51%
42%
49%
31%
35%
41%
34%
52%
39%
46%
41%
39%
46%
32%
aefgh
ae
aefh
ae
acefgh
j
o
10%
17%
9%
9%
7%
8%
9%
4%
15%
84%
16%
59%
40%
63%
37%
None
(0.0)
1569
231
173
129
95
155
155
129
72
141
1381
188
901
665
751
818
59%
68%
48%
57%
50%
65%
63%
57%
63%
47%
60%
52%
58%
60%
52%
66%
bcdgi
i
bdi
bdi
i
bdi
k
n
15%
11%
8%
6%
10%
10%
8%
5%
9%
88%
12%
57%
42%
48%
52%
Don't know
39
-
2
2
2
9
4
3
3
3
33
6
18
19
25
14
1%
-%
*%
1%
1%
4%
2%
2%
3%
1%
1%
2%
1%
2%
2%
1%
abcdi
a
ab
-%
4%
5%
5%
23%
11%
9%
9%
7%
85%
15%
46%
50%
64%
36%
Mean score
.5
.4
.7
.6
.6
.4
.5
.6
.4
.7
.5
.6
.5
.5
.6
.4
aefh
aefh
aefh
ae
aefh
j
o
Standard deviation
.72
.61
.78
.83
.71
.69
.70
.79
.71
.73
.71
.79
.73
.72
.76
.67
Standard error
.01
.04
.05
.05
.05
.04
.05
.05
.05
.05
.01
.03
.02
.02
.02
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2832
1368
1464
326
416
920
1170
378
305
352
535
667
862
616
683
1693
384
399
356
Effective Weighted Sample
1922
933
990
217
279
649
788
247
203
256
402
483
581
428
447
1463
240
246
259
Total
2042
1003
1039
236
321
728
758
212
193
277
503
585
554
465
438
1698
183
108
53
49%
51%
12%
16%
36%
37%
10%
9%
14%
25%
29%
27%
23%
21%
83%
9%
5%
3%
1
(1.0)
777
397
380
81
108
284
304
68
72
113
191
260
187
181
147
669
58
38
12
38%
40%
37%
34%
34%
39%
40%
32%
37%
41%
38%
45%
34%
39%
34%
39%
32%
35%
22%
g
ln
pr
r
r
51%
49%
10%
14%
37%
39%
9%
9%
15%
25%
34%
24%
23%
19%
86%
7%
5%
1%
2
(2.0)
176
95
80
18
19
69
70
6
14
26
71
61
63
39
13
157
6
11
2
9%
10%
8%
7%
6%
9%
9%
3%
7%
9%
14%
10%
11%
8%
3%
9%
3%
10%
3%
g
g
gh
n
n
n
pr
pr
54%
46%
10%
11%
39%
40%
3%
8%
15%
40%
35%
36%
22%
7%
89%
4%
6%
1%
3 or more
(3.0)
59
32
26
9
5
17
28
3
5
5
23
29
12
11
7
52
2
5
*
3%
3%
3%
4%
1%
2%
4%
1%
3%
2%
5%
5%
2%
2%
2%
3%
1%
4%
*%
g
lmn
r
pr
55%
45%
16%
8%
28%
48%
5%
8%
8%
39%
50%
20%
18%
12%
89%
3%
8%
*%
ANY DAB SETS
1011
525
487
108
132
369
402
76
91
144
284
351
262
230
167
878
66
54
13
50%
52%
47%
46%
41%
51%
53%
36%
47%
52%
57%
60%
47%
49%
38%
52%
36%
50%
25%
b
d
d
g
g
gh
lmn
n
n
pr
r
pr
52%
48%
11%
13%
36%
40%
8%
9%
14%
28%
35%
26%
23%
17%
87%
7%
5%
1%
None
(0.0)
1007
468
539
121
186
352
348
133
100
130
216
227
284
227
269
804
113
53
37
49%
47%
52%
51%
58%
48%
46%
63%
52%
47%
43%
39%
51%
49%
61%
47%
62%
49%
71%
a
ef
hij
j
k
k
klm
oq
opq
46%
54%
12%
18%
35%
35%
13%
10%
13%
21%
23%
28%
23%
27%
80%
11%
5%
4%
Don't know
24
11
14
7
4
7
7
2
2
2
3
7
8
7
2
16
5
2
2
1%
1%
1%
3%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
*%
1%
2%
1%
4%
ef
o
o
44%
56%
29%
15%
29%
28%
9%
8%
10%
14%
28%
33%
31%
8%
67%
19%
6%
8%
Mean score
.6
.7
.6
.6
.5
.7
.7
.4
.6
.7
.8
.8
.6
.6
.4
.7
.4
.7
.3
b
d
d
g
g
ghi
lmn
n
n
pr
r
pr
Standard deviation
.76
.78
.74
.79
.68
.75
.79
.62
.74
.72
.85
.82
.77
.73
.64
.77
.62
.82
.55
Standard error
.01
.02
.02
.04
.03
.02
.02
.03
.04
.04
.04
.03
.03
.03
.02
.02
.03
.04
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2832
141
215
209
196
186
178
193
186
189
2035
797
1461
1361
1467
1365
Effective Weighted Sample
1922
123
203
200
184
173
170
180
173
174
1579
367
1034
913
1008
954
Total
2042
185
310
194
152
176
187
181
86
226
1745
297
1213
821
1195
848
9%
15%
9%
7%
9%
9%
9%
4%
11%
85%
15%
59%
40%
58%
42%
1
(1.0)
777
84
138
65
70
51
56
61
29
114
659
117
472
301
480
297
38%
46%
45%
33%
46%
29%
30%
34%
34%
51%
38%
39%
39%
37%
40%
35%
cefgh
cefgh
cefgh
cefgh
o
11%
18%
8%
9%
7%
7%
8%
4%
15%
85%
15%
61%
39%
62%
38%
2
(2.0)
176
19
29
17
14
13
16
24
5
20
150
26
103
73
118
58
9%
10%
9%
9%
9%
7%
8%
13%
6%
9%
9%
9%
8%
9%
10%
7%
h
o
11%
17%
10%
8%
7%
9%
14%
3%
12%
85%
15%
59%
41%
67%
33%
3 or more
(3.0)
59
1
13
10
4
5
4
6
3
6
45
14
35
24
39
19
3%
1%
4%
5%
2%
3%
2%
3%
3%
3%
3%
5%
3%
3%
3%
2%
a
j
2%
22%
17%
6%
8%
7%
10%
4%
11%
76%
24%
59%
41%
67%
33%
ANY DAB SETS
1011
105
181
92
87
68
77
91
37
141
854
157
609
398
637
374
50%
57%
58%
47%
57%
39%
41%
50%
43%
62%
49%
53%
50%
48%
53%
44%
efh
cefh
cefh
e
cefgh
o
10%
18%
9%
9%
7%
8%
9%
4%
14%
84%
16%
60%
39%
63%
37%
None
(0.0)
1007
80
128
101
64
104
110
88
48
83
870
137
592
413
542
465
49%
43%
41%
52%
42%
59%
59%
48%
55%
37%
50%
46%
49%
50%
45%
55%
bi
abdgi
abdi
i
abdi
n
8%
13%
10%
6%
10%
11%
9%
5%
8%
86%
14%
59%
41%
54%
46%
Don't know
24
-
2
1
1
5
1
2
2
2
21
3
12
10
16
8
1%
-%
*%
1%
1%
3%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
-%
6%
6%
4%
20%
4%
10%
7%
9%
89%
11%
51%
43%
67%
33%
Mean score
.6
.7
.8
.7
.7
.5
.5
.7
.6
.8
.6
.7
.7
.6
.7
.6
efh
efh
ef
efh
o
Standard deviation
.76
.68
.79
.84
.73
.75
.75
.83
.75
.73
.75
.82
.76
.77
.78
.72
Standard error
.01
.06
.05
.06
.05
.06
.06
.06
.06
.05
.02
.03
.02
.02
.02
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2341
1077
1264
354
436
707
844
433
258
263
307
380
691
492
775
1315
334
284
408
Effective Weighted Sample
1502
683
820
232
284
465
535
284
162
179
232
265
455
319
479
1109
211
171
300
Total
1569
730
839
232
321
525
491
229
159
198
289
333
429
333
473
1281
157
74
57
47%
53%
15%
20%
33%
31%
15%
10%
13%
18%
21%
27%
21%
30%
82%
10%
5%
4%
Certain to
10
7
3
*
1
7
2
2
-
-
3
3
3
2
2
7
2
1
-
1%
1%
*%
*%
*%
1%
*%
1%
-%
-%
1%
1%
1%
1%
*%
1%
1%
1%
-%
71%
29%
3%
15%
67%
16%
18%
-%
-%
28%
29%
28%
23%
21%
74%
21%
5%
-%
Very likely
32
14
18
*
7
14
10
3
3
7
1
6
8
9
9
28
2
1
1
2%
2%
2%
*%
2%
3%
2%
1%
2%
4%
1%
2%
2%
3%
2%
2%
1%
1%
1%
c
c
j
44%
56%
1%
23%
44%
31%
10%
10%
22%
4%
19%
25%
28%
27%
88%
7%
3%
2%
Likely
105
55
50
16
29
39
21
11
7
16
32
26
32
23
23
85
13
4
2
7%
8%
6%
7%
9%
7%
4%
5%
4%
8%
11%
8%
8%
7%
5%
7%
8%
6%
3%
f
f
gh
r
r
53%
47%
15%
27%
37%
20%
10%
7%
16%
30%
25%
31%
22%
22%
81%
13%
4%
2%
TOTAL LIKELY
147
77
70
17
37
60
33
16
10
23
36
35
43
34
34
121
18
6
2
9%
10%
8%
7%
12%
11%
7%
7%
6%
12%
13%
11%
10%
10%
7%
9%
11%
8%
4%
f
f
gh
r
r
52%
48%
11%
25%
41%
22%
11%
7%
16%
25%
24%
30%
23%
23%
82%
12%
4%
2%
Unlikely
276
137
139
37
55
111
74
36
28
35
71
85
66
57
69
218
30
19
9
18%
19%
17%
16%
17%
21%
15%
16%
18%
18%
24%
25%
15%
17%
15%
17%
19%
26%
16%
f
g
lmn
or
50%
50%
13%
20%
40%
27%
13%
10%
13%
26%
31%
24%
21%
25%
79%
11%
7%
3%
Very unlikely
377
163
214
58
92
116
110
50
40
39
65
70
108
81
117
289
55
21
11
24%
22%
25%
25%
29%
22%
22%
22%
25%
20%
23%
21%
25%
24%
25%
23%
35%
28%
19%
ef
or
r
43%
57%
16%
24%
31%
29%
13%
11%
10%
17%
18%
29%
21%
31%
77%
15%
6%
3%
Certain not to
542
249
293
69
97
167
210
93
63
83
81
107
152
107
177
476
34
20
13
35%
34%
35%
30%
30%
32%
43%
40%
39%
42%
28%
32%
35%
32%
37%
37%
21%
27%
22%
cde
j
j
j
pqr
46%
54%
13%
18%
31%
39%
17%
12%
15%
15%
20%
28%
20%
33%
88%
6%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2341
1077
1264
354
436
707
844
433
258
263
307
380
691
492
775
1315
334
284
408
Effective Weighted Sample
1502
683
820
232
284
465
535
284
162
179
232
265
455
319
479
1109
211
171
300
Total
1569
730
839
232
321
525
491
229
159
198
289
333
429
333
473
1281
157
74
57
47%
53%
15%
20%
33%
31%
15%
10%
13%
18%
21%
27%
21%
30%
82%
10%
5%
4%
TOTAL UNLIKELY
1195
549
646
164
244
394
394
178
130
157
217
261
326
245
363
983
119
60
33
76%
75%
77%
71%
76%
75%
80%
78%
82%
79%
75%
78%
76%
74%
77%
77%
76%
81%
58%
ce
r
r
r
46%
54%
14%
20%
33%
33%
15%
11%
13%
18%
22%
27%
20%
30%
82%
10%
5%
3%
Don't know
227
104
123
51
40
71
64
35
19
17
35
37
60
54
76
177
20
8
22
14%
14%
15%
22%
13%
14%
13%
15%
12%
9%
12%
11%
14%
16%
16%
14%
13%
11%
38%
def
i
opq
46%
54%
23%
18%
31%
28%
15%
8%
8%
16%
16%
26%
24%
33%
78%
9%
4%
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2341
166
121
142
133
167
150
154
164
118
1696
645
1121
1213
1003
1338
Effective Weighted Sample
1502
150
115
136
122
154
142
139
151
107
1272
255
755
787
647
873
Total
1569
231
173
129
95
155
155
129
72
141
1381
188
901
665
751
818
15%
11%
8%
6%
10%
10%
8%
5%
9%
88%
12%
57%
42%
48%
52%
Certain to
10
-
4
-
2
1
-
-
*
1
9
*
6
4
6
4
1%
-%
2%
-%
2%
1%
-%
-%
*%
1%
1%
*%
1%
1%
1%
*%
-%
36%
-%
16%
9%
-%
-%
2%
11%
96%
4%
60%
40%
60%
40%
Very likely
32
4
1
5
4
5
5
-
2
2
27
5
21
11
15
17
2%
2%
1%
4%
4%
3%
3%
-%
3%
1%
2%
3%
2%
2%
2%
2%
g
g
g
g
g
12%
5%
14%
12%
16%
16%
-%
7%
7%
83%
17%
64%
36%
47%
53%
Likely
105
17
13
7
4
16
13
6
4
5
95
10
68
37
47
58
7%
7%
7%
5%
4%
10%
9%
5%
5%
3%
7%
5%
8%
6%
6%
7%
i
16%
12%
7%
4%
15%
13%
6%
4%
5%
90%
10%
65%
35%
45%
55%
TOTAL LIKELY
147
21
18
12
10
22
18
6
6
8
131
16
95
52
68
79
9%
9%
10%
9%
10%
14%
12%
5%
9%
6%
9%
9%
11%
8%
9%
10%
gi
g
14%
12%
8%
7%
15%
13%
4%
4%
5%
89%
11%
64%
36%
46%
54%
Unlikely
276
49
31
25
12
17
35
13
6
30
248
29
169
106
160
116
18%
21%
18%
20%
13%
11%
23%
10%
8%
21%
18%
15%
19%
16%
21%
14%
egh
h
egh
degh
egh
o
18%
11%
9%
4%
6%
13%
5%
2%
11%
90%
10%
61%
38%
58%
42%
Very unlikely
377
77
28
29
20
32
39
25
17
22
325
52
226
149
166
210
24%
33%
16%
23%
21%
21%
25%
19%
24%
16%
24%
27%
25%
22%
22%
26%
bdegi
20%
7%
8%
5%
8%
10%
7%
5%
6%
86%
14%
60%
40%
44%
56%
Certain not to
542
60
90
47
37
48
50
55
32
55
468
74
269
272
253
289
35%
26%
52%
37%
38%
31%
32%
43%
45%
39%
34%
40%
30%
41%
34%
35%
acdef
a
ae
aef
a
l
11%
17%
9%
7%
9%
9%
10%
6%
10%
86%
14%
50%
50%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2341
166
121
142
133
167
150
154
164
118
1696
645
1121
1213
1003
1338
Effective Weighted Sample
1502
150
115
136
122
154
142
139
151
107
1272
255
755
787
647
873
Total
1569
231
173
129
95
155
155
129
72
141
1381
188
901
665
751
818
15%
11%
8%
6%
10%
10%
8%
5%
9%
88%
12%
57%
42%
48%
52%
TOTAL UNLIKELY
1195
186
149
102
69
97
125
93
55
107
1041
155
664
528
579
616
76%
80%
86%
79%
72%
63%
80%
72%
77%
76%
75%
82%
74%
79%
77%
75%
e
degi
e
e
e
e
j
l
16%
12%
9%
6%
8%
10%
8%
5%
9%
87%
13%
56%
44%
48%
52%
Don't know
227
24
6
15
17
35
12
30
10
26
210
17
142
85
104
123
14%
11%
4%
12%
18%
23%
8%
23%
14%
18%
15%
9%
16%
13%
14%
15%
b
b
bf
abcfh
abcfh
b
bf
k
11%
3%
7%
7%
16%
5%
13%
4%
12%
92%
8%
62%
37%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1593
737
856
195
275
495
628
271
173
184
250
293
485
343
470
870
236
212
275
Effective Weighted Sample
1030
476
554
128
183
334
391
168
106
127
187
200
319
231
291
745
152
128
198
Total
1057
498
559
125
196
368
368
141
101
136
229
244
300
237
275
848
116
55
39
47%
53%
12%
19%
35%
35%
13%
10%
13%
22%
23%
28%
22%
26%
80%
11%
5%
4%
Certain to
7
4
3
-
1
4
2
1
-
-
1
1
2
2
2
5
2
1
-
1%
1%
1%
-%
1%
1%
*%
1%
-%
-%
*%
*%
1%
1%
1%
1%
2%
1%
-%
62%
38%
-%
20%
59%
21%
20%
-%
-%
7%
11%
31%
30%
28%
68%
25%
7%
-%
Very likely
31
16
15
1
7
12
10
3
2
8
2
4
9
9
8
28
2
1
*
3%
3%
3%
1%
4%
3%
3%
2%
2%
6%
1%
2%
3%
4%
3%
3%
1%
2%
1%
j
51%
49%
4%
24%
38%
33%
9%
8%
26%
5%
13%
30%
30%
27%
91%
5%
3%
1%
Likely
96
53
43
15
20
39
22
8
7
15
29
24
30
21
21
78
11
5
2
9%
11%
8%
12%
10%
11%
6%
6%
7%
11%
13%
10%
10%
9%
8%
9%
10%
8%
5%
f
f
g
r
55%
45%
16%
21%
41%
22%
8%
7%
16%
30%
25%
31%
22%
22%
81%
12%
5%
2%
TOTAL LIKELY
134
73
61
16
29
55
33
12
9
23
31
29
41
32
31
111
15
6
2
13%
15%
11%
13%
15%
15%
9%
9%
9%
17%
14%
12%
14%
14%
11%
13%
13%
11%
6%
f
f
g
r
r
55%
45%
12%
22%
41%
25%
9%
7%
17%
23%
22%
31%
24%
23%
83%
11%
4%
2%
Unlikely
206
104
103
19
39
81
68
24
18
27
64
60
55
47
43
162
21
15
8
20%
21%
18%
15%
20%
22%
18%
17%
18%
20%
28%
25%
18%
20%
16%
19%
18%
28%
20%
gh
n
op
50%
50%
9%
19%
39%
33%
12%
9%
13%
31%
29%
27%
23%
21%
79%
10%
7%
4%
Very unlikely
229
99
130
31
48
80
71
32
26
29
47
42
72
53
62
163
43
15
8
22%
20%
23%
25%
24%
22%
19%
23%
26%
21%
21%
17%
24%
22%
22%
19%
37%
27%
22%
or
43%
57%
13%
21%
35%
31%
14%
11%
13%
21%
18%
31%
23%
27%
71%
19%
6%
4%
Certain not to
340
162
177
32
54
110
143
49
36
48
60
86
92
66
95
302
18
13
7
32%
33%
32%
25%
28%
30%
39%
35%
35%
35%
26%
35%
31%
28%
35%
36%
15%
24%
18%
cde
pqr
48%
52%
9%
16%
33%
42%
14%
10%
14%
18%
25%
27%
20%
28%
89%
5%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1593
737
856
195
275
495
628
271
173
184
250
293
485
343
470
870
236
212
275
Effective Weighted Sample
1030
476
554
128
183
334
391
168
106
127
187
200
319
231
291
745
152
128
198
Total
1057
498
559
125
196
368
368
141
101
136
229
244
300
237
275
848
116
55
39
47%
53%
12%
19%
35%
35%
13%
10%
13%
22%
23%
28%
22%
26%
80%
11%
5%
4%
TOTAL UNLIKELY
775
365
410
81
141
271
282
105
80
104
172
188
219
167
201
627
82
43
23
73%
73%
73%
65%
72%
74%
77%
74%
79%
77%
75%
77%
73%
70%
73%
74%
71%
79%
60%
c
r
r
r
47%
53%
10%
18%
35%
36%
14%
10%
13%
22%
24%
28%
22%
26%
81%
11%
6%
3%
Don't know
148
60
88
27
26
41
53
24
12
8
26
27
39
38
43
110
19
6
13
14%
12%
16%
22%
13%
11%
14%
17%
12%
6%
11%
11%
13%
16%
16%
13%
17%
10%
34%
def
i
opq
41%
59%
19%
18%
28%
36%
16%
8%
6%
18%
18%
27%
26%
29%
74%
13%
4%
9%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1593
61
99
112
91
115
107
101
107
77
1134
459
794
795
764
829
Effective Weighted Sample
1030
54
94
107
85
106
102
93
99
70
859
185
547
504
496
558
Total
1057
80
146
102
69
108
113
90
48
91
915
142
627
427
577
480
**
**
10%
**
10%
11%
9%
5%
**
87%
13%
59%
40%
55%
45%
Certain to
7
**
**
-
**
1
-
-
*
**
7
*
4
4
4
4
1%
**
**
-%
**
1%
-%
-%
*%
**
1%
*%
1%
1%
1%
1%
**
**
-%
**
12%
-%
-%
3%
**
97%
3%
50%
50%
50%
50%
Very likely
31
**
**
5
**
4
5
1
2
**
24
7
22
9
16
15
3%
**
**
4%
**
4%
4%
1%
4%
**
3%
5%
3%
2%
3%
3%
**
**
15%
**
13%
16%
3%
6%
**
78%
22%
71%
29%
53%
47%
Likely
96
**
**
7
**
16
11
5
4
**
87
9
62
33
46
50
9%
**
**
7%
**
15%
10%
5%
8%
**
9%
7%
10%
8%
8%
10%
g
**
**
7%
**
16%
12%
5%
4%
**
90%
10%
65%
35%
48%
52%
TOTAL LIKELY
134
**
**
12
**
21
17
5
6
**
118
16
88
46
66
68
13%
**
**
11%
**
19%
15%
6%
13%
**
13%
11%
14%
11%
11%
14%
g
**
**
9%
**
15%
12%
4%
5%
**
88%
12%
66%
34%
49%
51%
Unlikely
206
**
**
22
**
12
25
13
5
**
182
24
128
78
130
76
20%
**
**
21%
**
11%
22%
14%
10%
**
20%
17%
20%
18%
23%
16%
h
eh
o
**
**
10%
**
6%
12%
6%
2%
**
88%
12%
62%
38%
63%
37%
Very unlikely
229
**
**
23
**
20
29
16
14
**
191
38
140
89
128
101
22%
**
**
23%
**
19%
25%
18%
28%
**
21%
27%
22%
21%
22%
21%
**
**
10%
**
9%
13%
7%
6%
**
83%
17%
61%
39%
56%
44%
Certain not to
340
**
**
36
**
34
33
35
17
**
289
50
179
160
181
159
32%
**
**
36%
**
31%
29%
39%
36%
**
32%
36%
28%
37%
31%
33%
l
**
**
11%
**
10%
10%
10%
5%
**
85%
15%
53%
47%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1593
61
99
112
91
115
107
101
107
77
1134
459
794
795
764
829
Effective Weighted Sample
1030
54
94
107
85
106
102
93
99
70
859
185
547
504
496
558
Total
1057
80
146
102
69
108
113
90
48
91
915
142
627
427
577
480
**
**
10%
**
10%
11%
9%
5%
**
87%
13%
59%
40%
55%
45%
TOTAL UNLIKELY
775
**
**
81
**
66
87
64
35
**
663
112
446
327
439
336
73%
**
**
79%
**
62%
76%
71%
74%
**
72%
79%
71%
77%
76%
70%
e
e
l
o
**
**
10%
**
9%
11%
8%
5%
**
86%
14%
58%
42%
57%
43%
Don't know
148
**
**
9
**
21
10
21
7
**
135
13
93
54
72
76
14%
**
**
9%
**
19%
9%
23%
14%
**
15%
9%
15%
13%
12%
16%
cf
cf
**
**
6%
**
14%
7%
14%
4%
**
91%
9%
63%
36%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1734
797
937
243
318
517
656
332
221
206
222
282
507
366
577
991
259
228
256
Effective Weighted Sample
1122
505
617
162
208
343
420
217
134
141
173
200
340
236
359
837
163
138
189
Total
1195
549
646
164
244
394
394
178
130
157
217
261
326
245
363
983
119
60
33
46%
54%
14%
20%
33%
33%
15%
11%
13%
18%
22%
27%
20%
30%
82%
10%
5%
3%
No need
800
377
424
116
181
263
240
109
68
110
154
183
232
155
230
660
80
38
23
67%
69%
66%
71%
74%
67%
61%
61%
52%
70%
71%
70%
71%
63%
63%
67%
67%
64%
68%
f
f
h
gh
mn
47%
53%
14%
23%
33%
30%
14%
8%
14%
19%
23%
29%
19%
29%
82%
10%
5%
3%
Happy to use existing service
221
104
117
25
30
67
98
37
33
29
29
37
53
59
71
176
20
17
7
18%
19%
18%
16%
12%
17%
25%
21%
25%
19%
13%
14%
16%
24%
20%
18%
17%
29%
22%
cde
j
kl
op
47%
53%
12%
14%
30%
45%
17%
15%
13%
13%
17%
24%
27%
32%
80%
9%
8%
3%
Would never listen
196
96
100
25
47
51
72
38
29
26
31
36
50
35
75
165
15
11
4
16%
17%
15%
15%
19%
13%
18%
21%
23%
17%
14%
14%
15%
14%
21%
17%
13%
19%
13%
e
e
49%
51%
13%
24%
26%
37%
19%
15%
14%
16%
19%
25%
18%
38%
84%
8%
6%
2%
Can receive through digital TV
service
59
26
34
3
17
23
16
9
10
11
19
16
17
13
14
48
11
1
*
5%
5%
5%
2%
7%
6%
4%
5%
7%
7%
9%
6%
5%
5%
4%
5%
9%
1%
1%
c
qr
oqr
43%
57%
6%
29%
38%
28%
15%
17%
18%
32%
27%
28%
22%
23%
81%
18%
1%
*%
Can't afford it
25
8
17
4
8
8
5
9
1
2
1
7
3
2
12
19
3
1
1
2%
1%
3%
3%
3%
2%
1%
5%
1%
1%
*%
3%
1%
1%
3%
2%
3%
1%
4%
j
l
32%
68%
17%
31%
32%
20%
35%
6%
9%
3%
28%
14%
9%
48%
78%
14%
3%
5%
Don't know why I should
21
13
8
1
6
6
9
4
*
5
4
5
7
2
7
18
1
*
1
2%
2%
1%
1%
2%
1%
2%
2%
*%
3%
2%
2%
2%
1%
2%
2%
1%
*%
5%
h
opq
61%
39%
4%
27%
28%
41%
21%
1%
26%
19%
22%
34%
8%
36%
88%
4%
1%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1734
797
937
243
318
517
656
332
221
206
222
282
507
366
577
991
259
228
256
Effective Weighted Sample
1122
505
617
162
208
343
420
217
134
141
173
200
340
236
359
837
163
138
189
Total
1195
549
646
164
244
394
394
178
130
157
217
261
326
245
363
983
119
60
33
46%
54%
14%
20%
33%
33%
15%
11%
13%
18%
22%
27%
20%
30%
82%
10%
5%
3%
Happy to use analogue radio
service
19
10
9
2
3
7
7
4
2
2
5
2
3
6
8
16
*
1
1
2%
2%
1%
1%
1%
2%
2%
2%
2%
1%
2%
1%
1%
3%
2%
2%
*%
2%
4%
op
52%
48%
13%
14%
37%
36%
19%
11%
10%
24%
10%
16%
32%
42%
86%
2%
5%
7%
Poor reception in our area
18
10
8
1
2
5
11
1
*
5
5
4
3
8
2
14
2
1
*
2%
2%
1%
1%
1%
1%
3%
1%
*%
3%
2%
2%
1%
3%
1%
1%
2%
2%
1%
ln
56%
44%
5%
8%
25%
61%
6%
1%
28%
27%
24%
18%
46%
12%
78%
13%
6%
2%
Too expensive generally
15
5
11
3
2
6
5
5
*
1
-
-
3
2
11
13
1
1
1
1%
1%
2%
2%
1%
1%
1%
3%
*%
1%
-%
-%
1%
1%
3%
1%
1%
2%
2%
j
k
30%
70%
18%
16%
37%
30%
32%
2%
8%
-%
-%
21%
11%
68%
83%
5%
7%
5%
Listen in the car/ on phone/
online/elsewhere
12
4
7
1
2
6
3
2
-
1
6
5
3
2
3
9
2
1
-
1%
1%
1%
1%
1%
2%
1%
1%
-%
1%
3%
2%
1%
1%
1%
1%
2%
1%
-%
h
38%
62%
10%
16%
52%
21%
16%
-%
7%
47%
41%
24%
13%
22%
79%
15%
6%
-%
Haven't heard of it/ don't understand
it
5
2
4
2
1
1
2
-
1
2
1
-
2
2
2
5
-
-
-
*%
*%
1%
1%
*%
*%
*%
-%
1%
1%
*%
-%
1%
1%
*%
1%
-%
-%
-%
31%
69%
45%
14%
11%
31%
-%
14%
40%
15%
-%
41%
29%
30%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1734
797
937
243
318
517
656
332
221
206
222
282
507
366
577
991
259
228
256
Effective Weighted Sample
1122
505
617
162
208
343
420
217
134
141
173
200
340
236
359
837
163
138
189
Total
1195
549
646
164
244
394
394
178
130
157
217
261
326
245
363
983
119
60
33
46%
54%
14%
20%
33%
33%
15%
11%
13%
18%
22%
27%
20%
30%
82%
10%
5%
3%
Will get it when I have to/ when
switchover
5
3
2
-
1
3
2
1
1
1
1
1
2
1
1
5
-
-
*
*%
1%
*%
-%
*%
1%
*%
*%
1%
1%
1%
1%
1%
*%
*%
1%
-%
-%
*%
58%
42%
-%
15%
57%
28%
15%
14%
24%
24%
27%
43%
14%
15%
97%
-%
-%
3%
Not available in our area
2
2
*
-
*
*
2
-
*
*
2
1
-
1
*
1
-
1
-
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
1%
*%
-%
*%
*%
*%
-%
1%
-%
o
82%
18%
-%
9%
17%
74%
-%
9%
8%
74%
50%
-%
41%
9%
64%
-%
36%
-%
ANY INVOLUNTARY REASONS
63
24
40
10
12
19
22
15
3
11
7
12
12
13
26
51
7
4
2
5%
4%
6%
6%
5%
5%
6%
8%
2%
7%
3%
4%
4%
5%
7%
5%
6%
6%
7%
hj
l
38%
62%
16%
19%
30%
34%
23%
4%
17%
10%
18%
19%
21%
41%
80%
10%
6%
4%
ANY VOLUNTARY REASONS
1140
527
613
154
239
373
374
170
125
151
208
250
314
232
344
937
115
57
32
95%
96%
95%
94%
98%
95%
95%
95%
95%
96%
96%
96%
96%
95%
95%
95%
97%
95%
95%
c
46%
54%
13%
21%
33%
33%
15%
11%
13%
18%
22%
28%
20%
30%
82%
10%
5%
3%
ONLY VOLUNTARY REASONS
1118
521
597
151
231
366
369
162
123
146
208
247
310
227
332
919
112
56
31
93%
95%
92%
92%
95%
93%
94%
91%
94%
93%
96%
95%
95%
93%
92%
93%
94%
94%
92%
47%
53%
13%
21%
33%
33%
15%
11%
13%
19%
22%
28%
20%
30%
82%
10%
5%
3%
Don't know
14
5
9
3
*
9
3
1
5
-
2
2
4
4
4
14
-
*
1
1%
1%
1%
2%
*%
2%
1%
1%
4%
-%
1%
1%
1%
2%
1%
1%
-%
*%
2%
d
i
34%
66%
18%
1%
60%
21%
9%
33%
-%
14%
15%
29%
26%
30%
95%
-%
1%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1734
127
105
112
95
106
121
107
126
92
1237
497
788
941
760
974
Effective Weighted Sample
1122
117
99
107
87
97
115
99
117
84
937
203
541
612
494
639
Total
1195
186
149
102
69
97
125
93
55
107
1041
155
664
528
579
616
16%
12%
9%
**
8%
10%
8%
5%
**
87%
13%
56%
44%
48%
52%
No need
800
168
98
64
**
56
76
60
31
**
712
89
463
335
366
434
67%
90%
66%
63%
**
58%
61%
65%
56%
**
68%
57%
70%
63%
63%
70%
bcefgh
k
m
n
21%
12%
8%
**
7%
10%
8%
4%
**
89%
11%
58%
42%
46%
54%
Happy to use existing service
221
14
26
13
**
21
30
22
10
**
191
30
112
109
116
105
18%
7%
17%
13%
**
21%
24%
23%
18%
**
18%
19%
17%
21%
20%
17%
a
a
ac
ac
a
6%
12%
6%
**
9%
14%
10%
4%
**
86%
14%
51%
49%
52%
48%
Would never listen
196
10
23
11
**
27
20
22
15
**
173
23
103
93
97
99
16%
5%
15%
10%
**
28%
16%
23%
27%
**
17%
15%
15%
18%
17%
16%
a
abcf
a
ac
abcf
5%
12%
5%
**
14%
10%
11%
8%
**
88%
12%
53%
47%
50%
50%
Can receive through digital TV service
59
1
16
16
**
1
2
6
4
**
45
14
34
25
41
19
5%
1%
11%
16%
**
1%
2%
6%
7%
**
4%
9%
5%
5%
7%
3%
aef
aefgh
a
a
j
o
2%
27%
28%
**
2%
4%
10%
6%
**
77%
23%
58%
42%
69%
31%
Can't afford it
25
6
-
1
**
3
3
-
1
**
22
3
11
14
14
11
2%
3%
-%
1%
**
3%
2%
-%
2%
**
2%
2%
2%
3%
2%
2%
25%
-%
3%
**
12%
11%
-%
4%
**
89%
11%
44%
56%
55%
45%
Don't know why I should
21
6
4
2
**
-
2
-
1
**
17
4
10
11
12
8
2%
3%
2%
2%
**
-%
2%
-%
2%
**
2%
2%
1%
2%
2%
1%
29%
18%
7%
**
-%
10%
-%
4%
**
82%
18%
48%
52%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1734
127
105
112
95
106
121
107
126
92
1237
497
788
941
760
974
Effective Weighted Sample
1122
117
99
107
87
97
115
99
117
84
937
203
541
612
494
639
Total
1195
186
149
102
69
97
125
93
55
107
1041
155
664
528
579
616
16%
12%
9%
**
8%
10%
8%
5%
**
87%
13%
56%
44%
48%
52%
Happy to use analogue radio service
19
4
3
6
**
2
-
1
-
**
15
4
8
11
12
8
2%
2%
2%
6%
**
2%
-%
1%
-%
**
1%
3%
1%
2%
2%
1%
fgh
23%
15%
31%
**
10%
-%
3%
-%
**
78%
22%
40%
60%
61%
39%
Poor reception in our area
18
-
2
3
**
5
3
-
-
**
8
10
9
9
10
8
2%
-%
1%
3%
**
5%
3%
-%
-%
**
1%
7%
1%
2%
2%
1%
agh
j
-%
8%
17%
**
26%
18%
-%
-%
**
44%
56%
49%
51%
57%
43%
Too expensive generally
15
1
2
-
**
3
4
-
1
**
15
*
2
13
5
11
1%
1%
2%
-%
**
4%
3%
-%
1%
**
1%
*%
*%
2%
1%
2%
l
8%
15%
-%
**
22%
24%
-%
4%
**
98%
2%
15%
85%
30%
70%
Listen in the car/ on phone/
online/elsewhere
12
-
1
3
**
2
1
-
1
**
8
4
9
3
9
3
1%
-%
1%
3%
**
2%
1%
-%
2%
**
1%
3%
1%
1%
2%
*%
j
o
-%
10%
23%
**
19%
9%
-%
10%
**
65%
35%
75%
25%
78%
22%
Haven't heard of it/ don't understand it
5
1
-
-
**
-
2
-
-
**
5
-
3
3
2
4
*%
*%
-%
-%
**
-%
1%
-%
-%
**
1%
-%
*%
*%
*%
1%
14%
-%
-%
**
-%
31%
-%
-%
**
100%
-%
54%
46%
31%
69%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1734
127
105
112
95
106
121
107
126
92
1237
497
788
941
760
974
Effective Weighted Sample
1122
117
99
107
87
97
115
99
117
84
937
203
541
612
494
639
Total
1195
186
149
102
69
97
125
93
55
107
1041
155
664
528
579
616
16%
12%
9%
**
8%
10%
8%
5%
**
87%
13%
56%
44%
48%
52%
Will get it when I have to/ when switchover
5
-
-
-
**
1
3
-
1
**
5
1
4
2
3
2
*%
-%
-%
-%
**
1%
2%
-%
1%
**
*%
1%
1%
*%
1%
*%
-%
-%
-%
**
20%
54%
-%
10%
**
84%
16%
71%
29%
54%
46%
Not available in our area
2
-
-
1
**
-
-
-
-
**
1
1
1
1
1
1
*%
-%
-%
1%
**
-%
-%
-%
-%
**
*%
*%
*%
*%
*%
*%
-%
-%
64%
**
-%
-%
-%
-%
**
73%
27%
27%
73%
27%
73%
ANY INVOLUNTARY REASONS
63
8
4
4
**
11
11
-
2
**
51
13
26
38
30
33
5%
4%
3%
4%
**
11%
9%
-%
3%
**
5%
8%
4%
7%
5%
5%
g
bcgh
bgh
l
13%
6%
6%
**
17%
18%
-%
3%
**
80%
20%
41%
59%
48%
52%
ANY VOLUNTARY REASONS
1140
182
138
98
**
88
118
91
55
**
996
144
639
498
552
589
95%
98%
92%
96%
**
91%
95%
98%
99%
**
96%
93%
96%
94%
95%
96%
e
e
bef
16%
12%
9%
**
8%
10%
8%
5%
**
87%
13%
56%
44%
48%
52%
ONLY VOLUNTARY REASONS
1118
178
138
97
**
85
113
91
54
**
978
140
630
484
541
577
93%
96%
92%
95%
**
88%
91%
98%
97%
**
94%
91%
95%
92%
93%
94%
e
ef
ef
m
16%
12%
9%
**
8%
10%
8%
5%
**
87%
13%
56%
43%
48%
52%
Don't know
14
-
8
1
**
1
-
2
-
**
13
2
9
6
9
6
1%
-%
5%
1%
**
1%
-%
2%
-%
**
1%
1%
1%
1%
1%
1%
afh
-%
53%
9%
**
7%
-%
15%
-%
**
88%
12%
61%
39%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Married/ civil partnership
1395
721
674
37
200
609
549
59
117
205
424
456
365
337
236
1183
107
68
37
52%
55%
49%
10%
43%
67%
59%
19%
45%
57%
73%
64%
51%
58%
36%
53%
46%
52%
50%
b
c
cdf
cd
g
gh
ghi
lmn
n
ln
p
52%
48%
3%
14%
44%
39%
4%
8%
15%
30%
33%
26%
24%
17%
85%
8%
5%
3%
Co-habiting
9
5
3
-
1
5
2
*
1
-
1
6
*
-
2
8
*
1
*
*%
*%
*%
-%
*%
1%
*%
*%
1%
-%
*%
1%
*%
-%
*%
*%
*%
*%
1%
lm
63%
37%
-%
17%
55%
28%
3%
16%
-%
14%
69%
3%
-%
28%
87%
2%
7%
4%
Single
247
121
126
45
100
85
17
25
26
45
74
45
69
71
62
205
24
10
7
9%
9%
9%
12%
21%
9%
2%
8%
10%
13%
13%
6%
10%
12%
9%
9%
10%
8%
10%
f
cef
f
g
g
k
k
49%
51%
18%
40%
34%
7%
10%
11%
18%
30%
18%
28%
29%
25%
83%
10%
4%
3%
Widowed, divorced or separated
627
320
308
279
153
129
66
122
58
61
66
125
179
116
207
517
60
31
20
23%
25%
22%
76%
33%
14%
7%
39%
22%
17%
11%
18%
25%
20%
31%
23%
26%
23%
27%
def
ef
f
hij
j
j
km
klm
51%
49%
44%
24%
21%
11%
20%
9%
10%
10%
20%
28%
19%
33%
82%
10%
5%
3%
Refused
397
133
263
4
13
87
292
110
58
47
18
80
107
56
154
323
42
22
9
15%
10%
19%
1%
3%
9%
32%
35%
22%
13%
3%
11%
15%
10%
23%
14%
18%
17%
12%
a
cd
cde
hij
ij
j
m
klm
r
34%
66%
1%
3%
22%
74%
28%
15%
12%
5%
20%
27%
14%
39%
82%
11%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Married/ civil partnership
1395
206
191
139
103
119
126
118
50
132
1186
210
882
509
823
572
52%
61%
53%
61%
55%
50%
51%
52%
44%
44%
51%
58%
57%
46%
57%
46%
efhi
hi
efhi
hi
j
m
o
15%
14%
10%
7%
9%
9%
8%
4%
9%
85%
15%
63%
36%
59%
41%
Co-habiting
9
3
2
-
-
1
1
1
-
-
7
2
6
1
4
4
*%
1%
*%
-%
-%
*%
1%
1%
-%
-%
*%
*%
*%
*%
*%
*%
30%
17%
-%
-%
10%
16%
14%
-%
-%
83%
17%
69%
14%
50%
50%
Single
247
38
28
19
17
22
25
11
16
30
218
29
200
47
122
125
9%
11%
8%
8%
9%
9%
10%
5%
14%
10%
9%
8%
13%
4%
8%
10%
g
g
bg
g
m
15%
11%
8%
7%
9%
10%
5%
6%
12%
88%
12%
81%
19%
49%
51%
Widowed, divorced or separated
627
77
85
42
42
60
50
51
27
81
563
64
353
273
287
340
23%
23%
24%
19%
22%
25%
21%
23%
24%
27%
24%
18%
23%
25%
20%
28%
c
k
n
12%
14%
7%
7%
10%
8%
8%
4%
13%
90%
10%
56%
44%
46%
54%
Refused
397
15
53
27
26
36
43
44
22
58
341
56
111
283
206
191
15%
4%
15%
12%
14%
15%
17%
19%
19%
19%
15%
16%
7%
25%
14%
15%
a
a
a
a
a
ac
ac
ac
l
4%
13%
7%
7%
9%
11%
11%
5%
15%
86%
14%
28%
71%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
English
1506
731
775
210
252
467
577
190
157
208
323
375
407
334
387
1480
5
19
2
56%
56%
56%
58%
54%
51%
62%
60%
60%
58%
55%
53%
57%
58%
59%
66%
2%
14%
2%
e
de
k
pqr
pr
49%
51%
14%
17%
31%
38%
13%
10%
14%
21%
25%
27%
22%
26%
98%
*%
1%
*%
Scottish
217
106
112
28
39
74
77
37
25
23
42
44
59
53
61
19
196
2
*
8%
8%
8%
8%
8%
8%
8%
12%
10%
6%
7%
6%
8%
9%
9%
1%
84%
1%
*%
ij
k
oqr
49%
51%
13%
18%
34%
35%
17%
12%
10%
19%
20%
27%
24%
28%
9%
90%
1%
*%
Welsh
91
43
47
10
17
27
37
13
8
12
18
23
25
20
23
9
-
81
-
3%
3%
3%
3%
4%
3%
4%
4%
3%
3%
3%
3%
3%
3%
3%
*%
-%
62%
-%
opr
48%
52%
11%
19%
30%
41%
14%
9%
13%
19%
25%
27%
22%
25%
10%
-%
90%
-%
Northern Irish
66
34
32
9
12
21
24
4
5
8
5
17
17
16
16
13
*
1
53
2%
3%
2%
2%
3%
2%
3%
1%
2%
2%
1%
2%
2%
3%
2%
1%
*%
*%
71%
opq
52%
48%
14%
18%
32%
36%
7%
8%
13%
7%
26%
25%
25%
24%
19%
*%
1%
79%
British
586
285
301
84
84
230
187
55
51
74
134
200
146
113
127
522
22
26
16
22%
22%
22%
23%
18%
25%
20%
17%
20%
21%
23%
28%
20%
20%
19%
23%
9%
20%
21%
df
g
lmn
p
p
p
49%
51%
14%
14%
39%
32%
9%
9%
13%
23%
34%
25%
19%
22%
89%
4%
4%
3%
Other
209
101
108
24
64
96
25
18
14
34
61
53
66
43
47
193
9
4
4
8%
8%
8%
7%
14%
10%
3%
6%
5%
10%
11%
7%
9%
7%
7%
9%
4%
3%
5%
f
cf
cf
g
gh
pqr
48%
52%
12%
31%
46%
12%
9%
7%
16%
29%
25%
32%
21%
22%
92%
4%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
English
1506
122
231
169
150
197
126
152
89
244
1336
170
834
668
867
639
56%
36%
64%
75%
80%
83%
52%
67%
78%
81%
58%
47%
54%
60%
60%
52%
af
abf
abfg
abcfg
a
af
abfg
abfg
k
l
o
8%
15%
11%
10%
13%
8%
10%
6%
16%
89%
11%
55%
44%
58%
42%
Scottish
217
2
1
3
4
5
2
-
-
2
185
33
120
97
96
122
8%
1%
*%
1%
2%
2%
1%
-%
-%
1%
8%
9%
8%
9%
7%
10%
gh
gh
n
1%
*%
2%
2%
2%
1%
-%
-%
1%
85%
15%
55%
45%
44%
56%
Welsh
91
-
-
3
2
-
1
2
-
2
71
19
49
41
52
38
3%
-%
-%
1%
1%
-%
*%
1%
-%
1%
3%
5%
3%
4%
4%
3%
j
-%
-%
3%
2%
-%
1%
2%
-%
2%
79%
21%
54%
45%
58%
42%
Northern Irish
66
-
6
1
-
2
-
2
1
-
45
21
39
27
30
36
2%
-%
2%
1%
-%
1%
-%
1%
*%
-%
2%
6%
3%
2%
2%
3%
adfi
j
-%
10%
2%
-%
3%
-%
4%
1%
-%
68%
32%
59%
40%
46%
54%
British
586
144
94
38
25
25
74
61
23
39
483
103
359
225
339
247
22%
42%
26%
17%
13%
11%
30%
27%
20%
13%
21%
29%
23%
20%
23%
20%
bcdefghi
cdei
cdehi
cdei
dei
j
o
25%
16%
6%
4%
4%
13%
10%
4%
7%
82%
18%
61%
38%
58%
42%
Other
209
71
27
12
8
8
41
9
2
15
195
14
150
56
60
149
8%
21%
7%
5%
4%
3%
17%
4%
2%
5%
8%
4%
10%
5%
4%
12%
bcdeghi
eh
h
bcdeghi
k
m
n
34%
13%
6%
4%
4%
20%
4%
1%
7%
93%
7%
72%
27%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
WHITE
British
1300
614
686
166
227
431
475
158
114
188
274
349
364
277
309
1183
35
36
46
49%
47%
50%
46%
49%
47%
51%
50%
44%
52%
47%
49%
51%
48%
47%
53%
15%
27%
62%
h
pq
p
opq
47%
53%
13%
17%
33%
37%
12%
9%
14%
21%
27%
28%
21%
24%
91%
3%
3%
4%
English
696
362
334
102
85
214
294
87
79
83
154
188
171
164
172
678
5
12
1
26%
28%
24%
28%
18%
23%
32%
27%
30%
23%
26%
26%
24%
28%
26%
30%
2%
9%
1%
b
d
d
de
i
pqr
pr
52%
48%
15%
12%
31%
42%
12%
11%
12%
22%
27%
25%
24%
25%
97%
1%
2%
*%
Scottish
198
95
104
24
36
68
70
34
25
19
36
38
53
49
58
13
182
2
-
7%
7%
8%
7%
8%
7%
8%
11%
10%
5%
6%
5%
7%
8%
9%
1%
78%
2%
-%
ij
i
k
k
oqr
or
48%
52%
12%
18%
34%
35%
17%
13%
9%
18%
19%
27%
25%
29%
7%
92%
1%
-%
Welsh
86
41
45
10
18
23
36
12
8
10
17
22
23
20
21
8
1
76
-
3%
3%
3%
3%
4%
2%
4%
4%
3%
3%
3%
3%
3%
3%
3%
*%
1%
58%
-%
opr
48%
52%
11%
21%
26%
42%
14%
10%
11%
20%
26%
27%
23%
24%
10%
2%
89%
-%
Irish
43
22
21
5
9
14
15
3
4
6
4
9
12
10
12
17
1
1
23
2%
2%
2%
1%
2%
2%
2%
1%
1%
2%
1%
1%
2%
2%
2%
1%
1%
1%
31%
opq
51%
49%
11%
21%
33%
34%
8%
9%
15%
10%
21%
27%
23%
29%
41%
3%
3%
54%
Any other white background
108
44
64
11
30
52
15
8
10
22
36
26
38
22
23
102
2
3
2
4%
3%
5%
3%
6%
6%
2%
2%
4%
6%
6%
4%
5%
4%
3%
5%
1%
2%
2%
cf
f
g
g
pqr
41%
59%
10%
27%
48%
14%
7%
9%
20%
33%
24%
35%
20%
21%
94%
2%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TOTAL WHITE
2430
1178
1252
318
404
802
905
303
241
327
521
632
661
541
595
2002
227
131
71
91%
91%
91%
87%
86%
88%
98%
96%
93%
91%
89%
89%
92%
93%
90%
90%
97%
99%
96%
cde
ij
k
o
or
o
48%
52%
13%
17%
33%
37%
12%
10%
13%
21%
26%
27%
22%
24%
82%
9%
5%
3%
MIXED
White and Black Caribbean
7
4
3
2
3
2
-
-
2
1
1
2
-
2
4
6
-
1
*
*%
*%
*%
1%
1%
*%
-%
-%
1%
*%
*%
*%
-%
*%
1%
*%
-%
*%
*%
f
f
l
61%
39%
33%
35%
32%
-%
-%
34%
19%
8%
23%
-%
27%
50%
87%
-%
8%
4%
White and Black African
9
2
6
2
2
5
-
2
-
-
5
6
-
2
-
9
-
-
-
*%
*%
*%
1%
*%
*%
-%
1%
-%
-%
1%
1%
-%
*%
-%
*%
-%
-%
-%
f
f
ln
27%
73%
27%
21%
52%
-%
27%
-%
-%
52%
73%
-%
27%
-%
100%
-%
-%
-%
White and Asian
9
1
8
1
3
5
-
-
-
1
2
5
2
-
2
9
-
-
-
*%
*%
1%
*%
1%
1%
-%
-%
-%
*%
*%
1%
*%
-%
*%
*%
-%
-%
-%
f
f
15%
85%
12%
37%
51%
-%
-%
-%
12%
26%
53%
24%
-%
22%
100%
-%
-%
-%
Any other mixed/ multiple ethnic
background
3
3
*
*
*
1
1
1
-
1
-
-
*
1
2
2
1
-
-
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
-%
-%
*%
*%
*%
*%
*%
-%
-%
93%
7%
9%
9%
38%
45%
17%
-%
31%
-%
-%
15%
31%
54%
76%
24%
-%
-%
TOTAL MIXED/ MULTIPLE
28
11
17
6
8
13
1
3
2
3
8
13
3
5
7
26
1
1
*
1%
1%
1%
2%
2%
1%
*%
1%
1%
1%
1%
2%
*%
1%
1%
1%
*%
*%
*%
f
f
f
l
39%
61%
22%
28%
45%
5%
11%
9%
12%
27%
46%
9%
19%
26%
94%
3%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
ASIAN AND BRITISH ASIAN
Indian
39
15
24
7
14
14
4
1
-
3
16
18
13
3
5
37
1
*
-
1%
1%
2%
2%
3%
2%
*%
*%
-%
1%
3%
3%
2%
*%
1%
2%
*%
*%
-%
f
f
f
ghi
mn
m
qr
38%
62%
18%
35%
36%
11%
4%
-%
7%
40%
47%
33%
7%
13%
96%
3%
1%
-%
Pakistani
45
23
22
8
17
16
4
3
3
2
11
13
11
9
12
43
2
-
-
2%
2%
2%
2%
4%
2%
*%
1%
1%
1%
2%
2%
1%
2%
2%
2%
1%
-%
-%
f
ef
f
qr
52%
48%
18%
38%
35%
9%
6%
8%
4%
25%
28%
23%
21%
27%
96%
4%
-%
-%
Bangladeshi
37
20
17
4
8
22
3
-
6
7
-
8
7
5
18
37
-
-
-
1%
2%
1%
1%
2%
2%
*%
-%
2%
2%
-%
1%
1%
1%
3%
2%
-%
-%
-%
f
f
gj
gj
klm
pqr
53%
47%
12%
22%
58%
8%
-%
15%
20%
-%
21%
19%
12%
47%
100%
-%
-%
-%
Any other Asian background
15
12
3
4
2
9
-
1
-
2
7
4
3
2
5
15
-
-
-
1%
1%
*%
1%
*%
1%
-%
*%
-%
1%
1%
1%
*%
*%
1%
1%
-%
-%
-%
b
f
f
f
78%
22%
24%
14%
62%
-%
6%
-%
14%
46%
30%
20%
15%
35%
100%
-%
-%
-%
TOTAL ASIAN/ BRITISH ASIAN
136
69
67
23
41
61
11
5
9
14
34
43
34
19
40
133
3
*
-
5%
5%
5%
6%
9%
7%
1%
2%
4%
4%
6%
6%
5%
3%
6%
6%
1%
*%
-%
f
f
f
g
m
m
pqr
r
51%
49%
17%
30%
45%
8%
4%
7%
10%
25%
32%
25%
14%
30%
98%
2%
*%
-%
BLACK AND BLACK BRITISH
Caribbean
10
3
6
4
1
3
1
-
*
3
3
1
4
2
2
10
-
-
-
*%
*%
*%
1%
*%
*%
*%
-%
*%
1%
*%
*%
1%
*%
*%
*%
-%
-%
-%
f
36%
64%
45%
9%
36%
11%
-%
4%
32%
27%
14%
41%
22%
24%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
African
37
18
18
7
6
24
1
1
4
5
11
11
14
5
6
37
-
-
-
1%
1%
1%
2%
1%
3%
*%
*%
1%
2%
2%
2%
2%
1%
1%
2%
-%
-%
-%
f
f
f
g
pqr
50%
50%
18%
15%
65%
2%
3%
10%
15%
31%
31%
38%
14%
17%
100%
-%
-%
-%
Any other black background
4
1
3
1
-
1
2
1
1
-
1
1
1
-
2
4
*
-
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
*%
-%
-%
29%
71%
34%
-%
19%
46%
18%
14%
-%
34%
34%
14%
-%
52%
94%
6%
-%
-%
TOTAL BLACK/ BLACK BRITISH
51
23
28
12
6
28
4
2
5
9
16
14
18
7
11
50
*
-
-
2%
2%
2%
3%
1%
3%
*%
1%
2%
2%
3%
2%
3%
1%
2%
2%
*%
-%
-%
f
f
f
g
g
pqr
46%
54%
24%
13%
55%
7%
4%
9%
17%
31%
28%
36%
15%
22%
100%
*%
-%
-%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic
origin
6
5
*
1
1
2
1
2
1
2
*
1
1
1
2
5
1
1
*
*%
*%
*%
*%
*%
*%
*%
1%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
*%
b
92%
8%
22%
21%
34%
24%
28%
16%
33%
9%
24%
25%
16%
36%
80%
9%
10%
1%
Iranian
2
1
1
1
-
1
-
1
-
-
-
-
-
1
1
2
-
-
-
*%
*%
*%
*%
-%
*%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
-%
-%
-%
66%
34%
66%
-%
34%
-%
34%
-%
-%
-%
-%
-%
66%
34%
100%
-%
-%
-%
TOTAL MIDDLE EAST AND
ARABIC ORIGIN
8
7
1
3
1
3
1
2
1
2
*
1
1
2
3
7
1
1
*
*%
1%
*%
1%
*%
*%
*%
1%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
*%
b
85%
15%
33%
15%
34%
18%
30%
12%
24%
6%
18%
18%
29%
35%
85%
6%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
CHINESE OR OTHER ETHNIC GROUP
Chinese
9
6
4
1
2
5
1
1
2
2
2
3
1
3
2
7
1
-
1
*%
*%
*%
*%
*%
*%
*%
*%
1%
1%
*%
*%
*%
1%
*%
*%
1%
-%
1%
59%
41%
14%
24%
48%
14%
11%
23%
23%
19%
33%
15%
34%
18%
79%
15%
-%
6%
Any other background
5
-
5
*
3
1
1
1
-
1
1
1
1
-
3
5
*
-
-
*%
-%
*%
*%
1%
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
*%
*%
-%
-%
a
-%
100%
4%
54%
28%
14%
14%
-%
17%
13%
14%
28%
-%
58%
96%
4%
-%
-%
TOTAL CHINESE OR OTHER
ETHNIC GROUP
14
6
9
2
5
6
2
2
2
3
2
4
3
3
5
12
2
-
1
1%
*%
1%
*%
1%
1%
*%
1%
1%
1%
*%
1%
*%
1%
1%
1%
1%
-%
1%
f
39%
61%
10%
34%
41%
14%
12%
15%
21%
17%
26%
20%
23%
32%
85%
11%
-%
4%
Refused
8
7
1
1
2
3
2
*
*
-
2
5
*
2
1
6
*
-
2
*%
1%
*%
*%
1%
*%
*%
*%
*%
-%
*%
1%
*%
*%
*%
*%
*%
-%
3%
b
l
opq
90%
10%
7%
31%
35%
27%
2%
*%
-%
25%
59%
3%
32%
7%
73%
1%
-%
26%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
WHITE
British
1300
102
219
124
92
132
118
131
81
184
1126
174
744
551
776
524
49%
30%
61%
55%
49%
56%
48%
58%
71%
61%
49%
48%
48%
50%
54%
43%
adf
a
a
a
a
adf
abcdefgi
adf
o
8%
17%
10%
7%
10%
9%
10%
6%
14%
87%
13%
57%
42%
60%
40%
English
696
57
109
84
78
86
70
70
29
95
587
109
365
330
406
290
26%
17%
30%
37%
42%
36%
29%
31%
26%
31%
25%
30%
23%
30%
28%
24%
a
ah
abfghi
ah
a
a
a
a
j
l
o
8%
16%
12%
11%
12%
10%
10%
4%
14%
84%
16%
52%
47%
58%
42%
Scottish
198
2
-
1
3
4
2
-
-
2
169
30
109
89
90
108
7%
1%
-%
1%
1%
2%
1%
-%
-%
1%
7%
8%
7%
8%
6%
9%
n
1%
-%
1%
1%
2%
1%
-%
-%
1%
85%
15%
55%
45%
45%
55%
Welsh
86
-
-
3
1
1
1
1
-
2
67
20
46
39
50
36
3%
-%
-%
1%
*%
*%
*%
1%
-%
1%
3%
5%
3%
4%
3%
3%
j
-%
-%
3%
1%
1%
1%
1%
-%
2%
77%
23%
54%
45%
59%
41%
Irish
43
2
3
1
3
2
3
2
1
-
33
10
26
17
20
23
2%
1%
1%
*%
2%
1%
1%
1%
*%
-%
1%
3%
2%
1%
1%
2%
i
j
5%
7%
2%
7%
5%
8%
6%
1%
-%
77%
23%
61%
39%
46%
54%
Any other white background
108
40
12
10
1
3
28
2
1
5
99
8
89
18
34
74
4%
12%
3%
4%
*%
1%
11%
1%
1%
2%
4%
2%
6%
2%
2%
6%
bcdeghi
dg
degh
bcdeghi
k
m
n
37%
12%
9%
1%
3%
26%
2%
1%
5%
92%
8%
82%
17%
31%
69%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
TOTAL WHITE
2430
203
343
223
177
227
223
207
112
287
2081
350
1379
1044
1375
1055
91%
60%
96%
98%
94%
96%
91%
92%
99%
95%
90%
97%
89%
94%
95%
86%
af
adfgi
a
af
a
a
abdefgi
a
j
l
o
8%
14%
9%
7%
9%
9%
9%
5%
12%
86%
14%
57%
43%
57%
43%
MIXED
White and Black Caribbean
7
2
-
-
1
-
-
2
-
1
7
-
5
1
1
6
*%
*%
-%
-%
1%
-%
-%
1%
-%
*%
*%
-%
*%
*%
*%
*%
23%
-%
-%
16%
-%
-%
29%
-%
19%
100%
-%
76%
8%
16%
84%
White and Black African
9
9
-
-
-
-
-
-
-
-
9
-
7
2
9
-
*%
3%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
1%
-%
bcdefghi
o
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
79%
21%
100%
-%
White and Asian
9
4
1
-
1
-
2
1
-
-
7
2
8
1
6
3
*%
1%
*%
-%
1%
-%
1%
*%
-%
-%
*%
1%
1%
*%
*%
*%
m
42%
10%
-%
11%
-%
24%
12%
-%
-%
78%
22%
90%
10%
64%
36%
Any other mixed/ multiple ethnic
background
3
1
-
-
-
1
-
-
-
-
3
*
1
2
*
3
*%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
45%
-%
-%
-%
31%
-%
-%
-%
-%
93%
7%
38%
62%
7%
93%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
TOTAL MIXED/ MULTIPLE
28
16
1
-
2
1
2
3
-
1
26
2
22
5
16
12
1%
5%
*%
-%
1%
*%
1%
1%
-%
*%
1%
1%
1%
*%
1%
1%
bcdefghi
m
56%
3%
-%
8%
3%
8%
11%
-%
5%
92%
8%
77%
19%
57%
43%
ASIAN AND BRITISH ASIAN
Indian
39
15
1
1
2
5
5
4
1
4
35
4
29
9
18
21
1%
4%
*%
*%
1%
2%
2%
2%
*%
1%
1%
1%
2%
1%
1%
2%
bcdh
m
38%
3%
3%
5%
12%
14%
11%
1%
11%
90%
10%
76%
24%
47%
53%
Pakistani
45
21
2
-
2
1
3
9
-
5
45
-
31
14
6
39
2%
6%
1%
-%
1%
*%
1%
4%
-%
2%
2%
-%
2%
1%
*%
3%
bcdefhi
bcdefh
k
n
47%
5%
-%
5%
2%
6%
21%
-%
10%
100%
-%
69%
31%
13%
87%
Bangladeshi
37
35
-
1
-
-
1
-
-
-
37
-
31
7
1
36
1%
10%
-%
1%
-%
-%
*%
-%
-%
-%
2%
-%
2%
1%
*%
3%
bcdefghi
k
m
n
95%
-%
3%
-%
-%
2%
-%
-%
-%
100%
-%
82%
18%
3%
97%
Any other Asian background
15
5
5
2
1
-
2
1
-
-
15
-
9
6
5
10
1%
1%
1%
1%
1%
-%
1%
*%
-%
-%
1%
-%
1%
1%
*%
1%
31%
32%
12%
9%
-%
12%
5%
-%
-%
100%
-%
59%
41%
31%
69%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
TOTAL ASIAN/ BRITISH ASIAN
136
76
8
4
5
6
11
14
1
9
132
4
100
36
30
106
5%
22%
2%
2%
3%
2%
4%
6%
*%
3%
6%
1%
6%
3%
2%
9%
bcdefghi
h
h
bceh
h
k
m
n
56%
6%
3%
4%
4%
8%
10%
*%
6%
97%
3%
73%
27%
22%
78%
BLACK AND BLACK BRITISH
Caribbean
10
5
-
-
*
2
3
-
-
-
10
-
9
1
2
7
*%
1%
-%
-%
*%
1%
1%
-%
-%
-%
*%
-%
1%
*%
*%
1%
m
52%
-%
-%
4%
18%
27%
-%
-%
-%
100%
-%
89%
11%
25%
75%
African
37
27
1
-
2
-
2
2
-
3
36
1
28
8
8
29
1%
8%
*%
-%
1%
-%
1%
1%
-%
1%
2%
*%
2%
1%
1%
2%
bcdefghi
k
m
n
72%
3%
-%
5%
-%
6%
5%
-%
9%
97%
3%
77%
23%
21%
79%
Any other black background
4
3
-
-
1
-
1
-
-
-
4
*
1
3
*
4
*%
1%
-%
-%
*%
-%
*%
-%
-%
-%
*%
*%
*%
*%
*%
*%
63%
-%
-%
14%
-%
18%
-%
-%
-%
94%
6%
19%
81%
6%
94%
TOTAL BLACK/ BLACK BRITISH
51
34
1
-
3
2
6
2
-
3
49
1
38
13
10
41
2%
10%
*%
-%
1%
1%
2%
1%
-%
1%
2%
*%
2%
1%
1%
3%
bcdefghi
ch
k
m
n
68%
2%
-%
5%
3%
11%
4%
-%
6%
97%
3%
74%
26%
20%
80%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
6
3
-
-
*
-
2
-
-
-
6
*
3
3
1
5
*%
1%
-%
-%
*%
-%
1%
-%
-%
-%
*%
*%
*%
*%
*%
*%
45%
-%
-%
7%
-%
28%
-%
-%
-%
99%
1%
47%
53%
17%
83%
Iranian
2
2
-
-
-
-
-
-
-
-
2
-
-
2
-
2
*%
1%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
TOTAL MIDDLE EAST AND ARABIC
ORIGIN
8
5
-
-
*
-
2
-
-
-
8
*
3
5
1
7
*%
1%
-%
-%
*%
-%
1%
-%
-%
-%
*%
*%
*%
*%
*%
1%
n
59%
-%
-%
5%
-%
21%
-%
-%
-%
99%
1%
34%
66%
13%
87%
CHINESE OR OTHER ETHNIC GROUP
Chinese
9
3
3
-
-
1
-
-
-
-
9
-
5
5
3
6
*%
1%
1%
-%
-%
1%
-%
-%
-%
-%
*%
-%
*%
*%
*%
1%
36%
28%
-%
-%
14%
-%
-%
-%
-%
100%
-%
52%
48%
35%
65%
Any other background
5
2
-
-
1
-
2
-
-
-
5
*
2
3
1
4
*%
1%
-%
-%
*%
-%
1%
-%
-%
-%
*%
*%
*%
*%
*%
*%
38%
-%
-%
13%
-%
45%
-%
-%
-%
96%
4%
41%
59%
17%
83%
TOTAL CHINESE OR OTHER ETHNIC
GROUP
14
5
3
-
1
1
2
-
-
-
14
*
7
7
4
10
1%
2%
1%
-%
*%
1%
1%
-%
-%
-%
1%
*%
*%
1%
*%
1%
37%
19%
-%
5%
9%
16%
-%
-%
-%
99%
1%
48%
52%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Refused
8
-
3
-
-
-
-
-
1
2
6
2
4
2
7
1
*%
-%
1%
-%
-%
-%
-%
-%
1%
1%
*%
1%
*%
*%
*%
*%
o
-%
40%
-%
-%
-%
-%
-%
9%
24%
74%
26%
53%
27%
90%
10%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Cannot walk far or manage stairs or
can only do so with difficulty
160
77
83
2
5
31
123
48
24
15
8
33
30
36
61
128
16
12
3
6%
6%
6%
*%
1%
3%
13%
15%
9%
4%
1%
5%
4%
6%
9%
6%
7%
9%
5%
cd
cde
hij
ij
j
kl
or
48%
52%
1%
3%
19%
77%
30%
15%
9%
5%
21%
19%
22%
38%
80%
10%
8%
2%
Breathlessness or chest pains
97
54
43
3
5
16
73
32
13
6
6
17
15
25
41
79
6
9
2
4%
4%
3%
1%
1%
2%
8%
10%
5%
2%
1%
2%
2%
4%
6%
4%
3%
7%
3%
cde
hij
ij
l
kl
opr
56%
44%
3%
5%
17%
75%
33%
14%
6%
6%
17%
15%
26%
42%
82%
6%
10%
3%
Poor hearing, partial hearing or
deafness
82
41
41
1
2
8
71
23
10
13
3
16
19
21
26
69
6
6
2
3%
3%
3%
*%
*%
1%
8%
7%
4%
4%
1%
2%
3%
4%
4%
3%
2%
4%
2%
cde
ij
j
j
51%
49%
2%
2%
10%
86%
28%
12%
16%
4%
19%
23%
26%
32%
84%
7%
7%
2%
Mental health problems or
difficulties
58
21
37
7
13
22
16
27
8
5
6
6
4
7
42
42
9
6
1
2%
2%
3%
2%
3%
2%
2%
9%
3%
1%
1%
1%
1%
1%
6%
2%
4%
4%
2%
hij
klm
o
or
36%
64%
13%
22%
38%
28%
47%
14%
9%
11%
10%
6%
12%
72%
72%
16%
10%
2%
Poor vision, partial sight or
blindness
55
20
35
5
5
13
32
10
9
2
7
11
10
9
25
44
6
4
1
2%
2%
3%
1%
1%
1%
3%
3%
3%
1%
1%
2%
1%
1%
4%
2%
2%
3%
1%
de
ij
ij
klm
36%
64%
9%
9%
23%
58%
19%
16%
4%
13%
21%
18%
16%
45%
80%
10%
8%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Limited ability to reach
39
18
21
*
2
10
27
11
8
3
1
5
6
16
12
30
7
2
1
1%
1%
2%
*%
*%
1%
3%
3%
3%
1%
*%
1%
1%
3%
2%
1%
3%
1%
1%
cde
ij
j
kl
o
45%
55%
1%
6%
25%
69%
27%
19%
7%
3%
12%
16%
40%
32%
76%
17%
4%
3%
Dyslexia
32
14
18
4
13
8
7
12
1
2
9
6
3
7
16
26
3
3
*
1%
1%
1%
1%
3%
1%
1%
4%
*%
1%
1%
1%
*%
1%
2%
1%
1%
2%
*%
ef
hij
kl
r
45%
55%
13%
41%
24%
22%
36%
4%
7%
27%
18%
9%
22%
50%
81%
9%
10%
1%
Cannot walk at all / use a
wheelchair
11
5
6
-
1
1
9
4
2
1
1
3
3
4
2
9
1
1
*
*%
*%
*%
-%
*%
*%
1%
1%
1%
*%
*%
*%
*%
1%
*%
*%
1%
1%
*%
e
47%
53%
-%
10%
10%
79%
37%
13%
9%
10%
22%
28%
31%
18%
81%
11%
7%
1%
Difficulty in speaking or in
communicating
10
2
8
2
3
3
2
4
*
*
1
1
*
3
6
8
-
2
*
*%
*%
1%
1%
1%
*%
*%
1%
*%
*%
*%
*%
*%
*%
1%
*%
-%
1%
1%
l
18%
82%
18%
25%
34%
24%
39%
1%
1%
12%
14%
1%
27%
58%
81%
-%
15%
4%
Other illnesses or health problems
which limit your daily activities or the
work that you can do
128
77
51
4
9
40
75
36
22
15
12
22
22
24
61
106
8
13
2
5%
6%
4%
1%
2%
4%
8%
11%
9%
4%
2%
3%
3%
4%
9%
5%
3%
10%
3%
b
cd
cde
ij
ij
klm
opr
60%
40%
3%
7%
31%
58%
28%
17%
11%
9%
17%
17%
18%
47%
83%
6%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
2230
1073
1157
343
424
818
645
198
199
308
542
624
637
488
479
1872
192
101
66
83%
82%
84%
94%
90%
89%
70%
62%
76%
86%
93%
88%
89%
84%
73%
84%
82%
76%
89%
ef
f
f
g
gh
ghi
n
mn
n
q
opq
48%
52%
15%
19%
37%
29%
9%
9%
14%
24%
28%
29%
22%
21%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Cannot walk far or manage stairs or can
only do so with difficulty
160
6
17
12
11
14
20
14
9
27
136
24
15
144
79
81
6%
2%
5%
5%
6%
6%
8%
6%
7%
9%
6%
7%
1%
13%
5%
7%
a
a
a
a
a
a
a
l
4%
11%
7%
7%
9%
12%
9%
5%
17%
85%
15%
9%
90%
49%
51%
Breathlessness or chest pains
97
2
12
12
7
9
10
11
5
12
81
16
9
88
48
50
4%
1%
3%
5%
4%
4%
4%
5%
4%
4%
4%
4%
1%
8%
3%
4%
a
a
a
a
a
a
a
a
l
2%
12%
12%
8%
9%
10%
12%
5%
12%
84%
16%
10%
90%
49%
51%
Poor hearing, partial hearing or deafness
82
1
6
9
7
9
13
8
5
11
68
14
14
68
44
38
3%
*%
2%
4%
4%
4%
5%
3%
4%
4%
3%
4%
1%
6%
3%
3%
a
a
a
ab
a
a
a
l
1%
7%
11%
8%
12%
16%
9%
6%
14%
83%
17%
17%
83%
54%
46%
Mental health problems or difficulties
58
-
5
5
6
3
8
5
5
6
47
11
10
48
25
33
2%
-%
1%
2%
3%
1%
3%
2%
4%
2%
2%
3%
1%
4%
2%
3%
a
a
a
a
a
a
l
-%
8%
8%
10%
5%
14%
9%
8%
10%
81%
19%
16%
84%
43%
57%
Poor vision, partial sight or blindness
55
6
4
6
2
7
2
6
3
9
47
8
10
44
20
35
2%
2%
1%
3%
1%
3%
1%
3%
2%
3%
2%
2%
1%
4%
1%
3%
l
n
11%
7%
10%
4%
12%
3%
12%
5%
17%
85%
15%
19%
81%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Limited ability to reach
39
-
5
3
3
7
4
2
2
3
31
9
7
32
19
20
1%
-%
1%
1%
2%
3%
2%
1%
2%
1%
1%
2%
*%
3%
1%
2%
a
a
a
l
-%
13%
7%
8%
19%
11%
4%
5%
8%
78%
22%
18%
82%
48%
52%
Dyslexia
32
3
-
7
3
1
7
1
2
1
24
8
16
16
10
22
1%
1%
-%
3%
2%
1%
3%
*%
1%
*%
1%
2%
1%
1%
1%
2%
begi
b
bgi
n
10%
-%
23%
11%
4%
22%
3%
5%
3%
75%
25%
49%
51%
32%
68%
Cannot walk at all / use a wheelchair
11
-
2
2
-
1
2
1
*
1
11
1
2
9
5
6
*%
-%
*%
1%
-%
*%
1%
*%
*%
*%
*%
*%
*%
1%
*%
1%
l
-%
13%
18%
-%
7%
21%
9%
4%
9%
94%
6%
22%
78%
45%
55%
Difficulty in speaking or in communicating
10
-
-
-
1
2
5
-
*
-
7
3
1
9
7
4
*%
-%
-%
-%
*%
1%
2%
-%
*%
-%
*%
1%
*%
1%
*%
*%
abcgi
l
-%
-%
-%
8%
18%
51%
-%
4%
-%
69%
31%
14%
86%
64%
36%
Other illnesses or health problems which
limit your daily activities or the work that
you can do
128
-
17
11
8
16
23
8
13
10
95
34
32
95
62
67
5%
-%
5%
5%
4%
7%
9%
4%
11%
3%
4%
9%
2%
9%
4%
5%
a
a
a
a
abdgi
a
abcdgi
a
j
l
-%
13%
9%
6%
13%
18%
6%
10%
8%
74%
26%
25%
74%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
None
2230
322
310
182
156
192
192
185
85
248
1950
280
1459
762
1215
1015
83%
95%
86%
80%
83%
81%
78%
82%
75%
82%
84%
78%
94%
68%
84%
82%
bcdefghi
fh
h
k
m
14%
14%
8%
7%
9%
9%
8%
4%
11%
87%
13%
65%
34%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
85
32
53
6
3
16
60
15
12
4
8
15
20
13
36
47
12
18
8
Effective Weighted Sample
58
21
37
5
3
14
39
11
10
2
6
11
11
10
26
42
8
13
6
Total
55
20
35
5
5
13
32
10
9
2
7
11
10
9
25
44
6
4
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture
in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if close to his or
her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if he or she is at
arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
85
32
53
6
3
16
60
15
12
4
8
15
20
13
36
47
12
18
8
Effective Weighted Sample
58
21
37
5
3
14
39
11
10
2
6
11
11
10
26
42
8
13
6
Total
55
20
35
5
5
13
32
10
9
2
7
11
10
9
25
44
6
4
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty seeing ordinary
newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing glasses/ contact lenses
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
85
4
3
7
3
7
2
7
6
8
63
22
11
74
30
55
Effective Weighted Sample
58
4
3
7
3
7
2
7
6
8
48
10
8
51
20
38
Total
55
6
4
6
2
7
2
6
3
9
47
8
10
44
20
35
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows
are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
85
4
3
7
3
7
2
7
6
8
63
22
11
74
30
55
Effective Weighted Sample
58
4
3
7
3
7
2
7
6
8
48
10
8
51
20
38
Total
55
6
4
6
2
7
2
6
3
9
47
8
10
44
20
35
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large
print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty seeing ordinary newspaper
print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing glasses/ contact lenses
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
130
66
64
1
2
11
116
36
15
17
5
24
33
27
46
80
16
20
14
Effective Weighted Sample
90
43
48
1
1
8
81
23
12
15
4
18
23
21
28
70
9
14
9
Total
82
41
41
1
2
8
71
23
10
13
3
16
19
21
26
69
6
6
2
**
**
**
**
**
86%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with
the volume turned up
12
**
**
**
**
**
9
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
**
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
75%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone
talking in a loud voice in a quiet
room
7
**
**
**
**
**
7
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock
or telephone bell
4
**
**
**
**
**
4
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
18
**
**
**
**
**
15
**
**
**
**
**
**
**
**
**
**
**
**
22%
**
**
**
**
**
21%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in
a normal voice in a quiet room
5
**
**
**
**
**
4
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
130
66
64
1
2
11
116
36
15
17
5
24
33
27
46
80
16
20
14
Effective Weighted Sample
90
43
48
1
1
8
81
23
12
15
4
18
23
21
28
70
9
14
9
Total
82
41
41
1
2
8
71
23
10
13
3
16
19
21
26
69
6
6
2
**
**
**
**
**
86%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation
against background noise
26
**
**
**
**
**
22
**
**
**
**
**
**
**
**
**
**
**
**
31%
**
**
**
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing my hearing aid
9
**
**
**
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
m
~n
~o
Unweighted total
130
1
4
11
10
9
15
9
12
9
91
39
15
115
57
73
Effective Weighted Sample
90
1
4
11
10
9
14
9
11
9
73
18
13
79
42
52
Total
82
1
6
9
7
9
13
8
5
11
68
14
14
68
44
38
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
Cannot follow a TV programme with the
volume turned up
12
**
**
**
**
**
**
**
**
**
**
**
**
8
**
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
65%
**
**
Have difficulty hearing someone talking in
a loud voice in a quiet room
7
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
4
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
73%
**
**
Cannot follow a TV programme at a
volume others find acceptable
18
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
22%
**
**
**
**
**
**
**
**
**
**
**
**
22%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
m
~n
~o
Unweighted total
130
1
4
11
10
9
15
9
12
9
91
39
15
115
57
73
Effective Weighted Sample
90
1
4
11
10
9
14
9
11
9
73
18
13
79
42
52
Total
82
1
6
9
7
9
13
8
5
11
68
14
14
68
44
38
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
5
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
Difficulty following a conversation against
background noise
26
**
**
**
**
**
**
**
**
**
**
**
**
21
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
Have no problems as long as I am
wearing my hearing aid
9
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1861
925
936
225
428
880
328
96
155
307
503
445
640
466
309
1144
228
210
279
Effective Weighted Sample
1294
644
650
156
296
616
226
65
109
219
377
323
434
330
221
1002
152
135
219
Total
1552
783
768
190
369
734
258
67
117
258
492
438
449
393
272
1304
133
74
41
50%
50%
12%
24%
47%
17%
**
8%
17%
32%
28%
29%
25%
18%
84%
9%
5%
3%
Yes
388
193
195
29
66
209
83
**
14
41
171
181
115
68
24
341
22
16
9
25%
25%
25%
15%
18%
28%
32%
**
12%
16%
35%
41%
26%
17%
9%
26%
17%
21%
22%
cd
cd
hi
lmn
mn
n
p
50%
50%
8%
17%
54%
21%
**
4%
10%
44%
47%
30%
18%
6%
88%
6%
4%
2%
No
1164
590
574
161
303
525
175
**
103
217
321
257
334
325
248
963
110
58
32
75%
75%
75%
85%
82%
72%
68%
**
88%
84%
65%
59%
74%
83%
91%
74%
83%
79%
78%
ef
ef
j
j
k
kl
klm
o
51%
49%
14%
26%
45%
15%
**
9%
19%
28%
22%
29%
28%
21%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
~m
n
o
Unweighted total
1861
179
123
126
117
128
121
114
111
125
1364
497
1861
-
924
937
Effective Weighted Sample
1294
159
117
123
111
121
116
108
105
117
1081
230
1294
-
649
659
Total
1552
256
195
130
100
136
140
119
58
171
1349
202
1552
-
853
699
16%
13%
8%
6%
9%
9%
8%
4%
11%
87%
13%
100%
-%
55%
45%
Yes
388
52
50
43
30
37
48
29
14
37
319
69
388
-
251
136
25%
20%
26%
33%
30%
27%
34%
24%
25%
22%
24%
34%
25%
-%
29%
20%
a
ai
j
o
13%
13%
11%
8%
9%
12%
8%
4%
10%
82%
18%
100%
-%
65%
35%
No
1164
203
144
87
70
99
92
90
44
134
1030
133
1164
-
601
562
75%
80%
74%
67%
70%
73%
66%
76%
75%
78%
76%
66%
75%
-%
71%
80%
cf
f
k
n
17%
12%
7%
6%
9%
8%
8%
4%
11%
89%
11%
100%
-%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
437
216
221
24
75
237
101
15
16
50
170
187
156
68
26
297
42
46
52
Effective Weighted Sample
317
154
163
18
52
175
74
8
11
35
131
137
112
53
18
261
26
30
41
Total
388
193
195
29
66
209
83
9
14
41
171
181
115
68
24
341
22
16
9
50%
50%
**
**
54%
21%
**
**
**
44%
47%
30%
**
**
88%
**
**
**
Most of the time
136
65
71
**
**
74
45
**
**
**
55
66
38
**
**
121
**
**
**
35%
34%
36%
**
**
35%
54%
**
**
**
32%
36%
33%
**
**
35%
**
**
**
e
48%
52%
**
**
54%
33%
**
**
**
40%
48%
28%
**
**
89%
**
**
**
Just occasionally
247
126
121
**
**
134
38
**
**
**
115
113
76
**
**
217
**
**
**
64%
65%
62%
**
**
64%
46%
**
**
**
67%
62%
66%
**
**
64%
**
**
**
f
51%
49%
**
**
54%
15%
**
**
**
46%
46%
31%
**
**
88%
**
**
**
Don't know
4
2
2
**
**
1
-
**
**
**
2
2
1
**
**
3
**
**
**
1%
1%
1%
**
**
*%
-%
**
**
**
1%
1%
1%
**
**
1%
**
**
**
42%
58%
**
**
23%
-%
**
**
**
42%
47%
28%
**
**
74%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
~m
n
o
Unweighted total
437
29
32
43
35
34
42
26
27
29
308
129
437
-
266
171
Effective Weighted Sample
317
28
30
42
34
33
40
25
26
27
248
73
317
-
192
127
Total
388
52
50
43
30
37
48
29
14
37
319
69
388
-
251
136
**
**
**
**
**
**
**
**
**
82%
18%
100%
-%
65%
35%
Most of the time
136
**
**
**
**
**
**
**
**
**
104
32
136
-
94
42
35%
**
**
**
**
**
**
**
**
**
33%
46%
35%
-%
37%
31%
j
**
**
**
**
**
**
**
**
**
77%
23%
100%
-%
69%
31%
Just occasionally
247
**
**
**
**
**
**
**
**
**
210
37
247
-
156
91
64%
**
**
**
**
**
**
**
**
**
66%
54%
64%
-%
62%
67%
**
**
**
**
**
**
**
**
**
85%
15%
100%
-%
63%
37%
Don't know
4
**
**
**
**
**
**
**
**
**
4
-
4
-
1
3
1%
**
**
**
**
**
**
**
**
**
1%
-%
1%
-%
*%
2%
**
**
**
**
**
**
**
**
**
100%
-%
100%
-%
28%
72%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Under £11,500
317
133
184
46
51
80
141
317
-
-
-
14
56
38
209
250
38
20
9
12%
10%
13%
13%
11%
9%
15%
100%
-%
-%
-%
2%
8%
7%
32%
11%
16%
15%
12%
a
e
de
hij
k
k
klm
o
42%
58%
15%
16%
25%
44%
100%
-%
-%
-%
4%
18%
12%
66%
79%
12%
6%
3%
Above £11,500
1592
798
794
165
308
628
491
-
251
351
563
508
443
376
265
1346
139
77
30
60%
61%
58%
45%
66%
69%
53%
-%
96%
98%
97%
71%
62%
65%
40%
60%
60%
58%
40%
cf
cf
c
g
g
g
lmn
n
n
r
r
r
50%
50%
10%
19%
39%
31%
-%
16%
22%
35%
32%
28%
24%
17%
85%
9%
5%
2%
Don't know
218
97
120
94
34
42
48
-
5
1
10
41
54
52
70
175
23
14
5
8%
7%
9%
26%
7%
5%
5%
-%
2%
*%
2%
6%
8%
9%
11%
8%
10%
11%
7%
def
e
gi
g
k
k
45%
55%
43%
16%
19%
22%
-%
3%
1%
5%
19%
25%
24%
32%
81%
11%
6%
2%
Refused
548
272
276
59
76
166
247
-
4
6
10
149
167
114
117
464
33
21
30
20%
21%
20%
16%
16%
18%
27%
-%
2%
2%
2%
21%
23%
20%
18%
21%
14%
16%
40%
cde
g
g
g
n
p
opq
50%
50%
11%
14%
30%
45%
-%
1%
1%
2%
27%
30%
21%
21%
85%
6%
4%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Under £11,500
317
12
27
22
29
20
35
43
23
41
281
37
67
248
125
192
12%
3%
7%
10%
15%
8%
14%
19%
20%
13%
12%
10%
4%
22%
9%
16%
a
abe
a
ab
abce
abce
ab
l
n
4%
8%
7%
9%
6%
11%
13%
7%
13%
88%
12%
21%
78%
40%
60%
Above £11,500
1592
247
230
150
93
88
162
145
45
186
1371
221
1115
472
879
713
60%
73%
64%
66%
49%
37%
66%
64%
40%
62%
59%
61%
72%
42%
61%
58%
bdeghi
deh
deh
eh
deh
deh
deh
m
16%
14%
9%
6%
6%
10%
9%
3%
12%
86%
14%
70%
30%
55%
45%
Don't know
218
33
26
14
12
26
14
17
11
21
188
30
86
132
110
108
8%
10%
7%
6%
7%
11%
6%
8%
9%
7%
8%
8%
6%
12%
8%
9%
f
l
15%
12%
7%
6%
12%
6%
8%
5%
10%
86%
14%
39%
61%
51%
49%
Refused
548
47
76
41
55
103
34
21
35
54
476
72
284
261
329
220
20%
14%
21%
18%
29%
43%
14%
9%
31%
18%
21%
20%
18%
23%
23%
18%
afg
g
abcfgi
abcdfghi
abcfgi
g
l
o
9%
14%
7%
10%
19%
6%
4%
6%
10%
87%
13%
52%
48%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3737
1790
1947
519
604
1172
1442
559
401
451
615
797
1122
791
1022
2239
502
489
507
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
Total
2675
1301
1374
364
469
915
927
317
260
358
583
712
720
580
661
2236
233
132
74
49%
51%
14%
18%
34%
35%
12%
10%
13%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Under £11,500
317
133
184
46
51
80
141
317
-
-
-
14
56
38
209
250
38
20
9
12%
10%
13%
13%
11%
9%
15%
100%
-%
-%
-%
2%
8%
7%
32%
11%
16%
15%
12%
a
e
de
hij
k
k
klm
o
42%
58%
15%
16%
25%
44%
100%
-%
-%
-%
4%
18%
12%
66%
79%
12%
6%
3%
£11,500 - £17,499
260
117
143
26
45
72
117
-
260
-
-
32
62
66
100
213
27
15
6
10%
9%
10%
7%
10%
8%
13%
-%
100%
-%
-%
5%
9%
11%
15%
10%
12%
11%
8%
ce
gij
k
k
kl
45%
55%
10%
17%
28%
45%
-%
100%
-%
-%
12%
24%
25%
38%
82%
10%
6%
2%
£17,500 - £29,999
358
184
174
33
67
146
112
-
-
358
-
76
115
100
68
311
25
13
9
13%
14%
13%
9%
14%
16%
12%
-%
-%
100%
-%
11%
16%
17%
10%
14%
11%
10%
12%
c
cf
ghj
kn
kn
51%
49%
9%
19%
41%
31%
-%
-%
100%
-%
21%
32%
28%
19%
87%
7%
4%
3%
£30,000 - £49,999
350
175
175
29
83
163
75
-
-
-
350
133
98
83
36
303
26
17
4
13%
13%
13%
8%
18%
18%
8%
-%
-%
-%
60%
19%
14%
14%
5%
14%
11%
13%
6%
cf
cf
ghi
lmn
n
n
r
r
r
50%
50%
8%
24%
47%
21%
-%
-%
-%
100%
38%
28%
24%
10%
87%
7%
5%
1%
£50,000+
233
116
117
26
44
119
45
-
-
-
233
134
54
37
9
206
20
7
1
9%
9%
9%
7%
9%
13%
5%
-%
-%
-%
40%
19%
8%
6%
1%
9%
8%
5%
1%
f
cf
ghi
lmn
n
n
qr
r
r
50%
50%
11%
19%
51%
19%
-%
-%
-%
100%
57%
23%
16%
4%
88%
8%
3%
*%
REFUSED BUT ABOVE £11.5K
427
224
204
56
75
141
156
-
-
-
-
145
123
97
63
346
42
29
11
16%
17%
15%
15%
16%
15%
17%
-%
-%
-%
-%
20%
17%
17%
9%
15%
18%
22%
14%
n
n
n
or
52%
48%
13%
17%
33%
36%
-%
-%
-%
-%
34%
29%
23%
15%
81%
10%
7%
2%
DK/ Refused
729
352
377
149
104
195
281
-
-
-
-
178
211
160
177
606
56
33
34
27%
27%
27%
41%
22%
21%
30%
-%
-%
-%
-%
25%
29%
28%
27%
27%
24%
25%
46%
def
de
opq
48%
52%
20%
14%
27%
39%
-%
-%
-%
-%
24%
29%
22%
24%
83%
8%
4%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2504
1197
1308
343
401
807
971
377
268
325
461
578
755
534
660
1916
310
301
376
HOUSEHOLD INCOME
UNDER
£11.5K
317
133
184
46
51
80
141
317
-
-
-
14
56
38
209
250
38
20
9
12%
10%
13%
13%
11%
9%
15%
100%
-%
-%
-%
2%
8%
7%
32%
11%
16%
15%
12%
a
e
de
hij
k
k
klm
o
42%
58%
15%
16%
25%
44%
100%
-%
-%
-%
4%
18%
12%
66%
79%
12%
6%
3%
£11.5K-
£17.5K
260
117
143
26
45
72
117
-
260
-
-
32
62
66
100
213
27
15
6
10%
9%
10%
7%
10%
8%
13%
-%
100%
-%
-%
5%
9%
11%
15%
10%
12%
11%
8%
ce
gij
k
k
kl
45%
55%
10%
17%
28%
45%
-%
100%
-%
-%
12%
24%
25%
38%
82%
10%
6%
2%
£17.5K-
£29.9K
358
184
174
33
67
146
112
-
-
358
-
76
115
100
68
311
25
13
9
13%
14%
13%
9%
14%
16%
12%
-%
-%
100%
-%
11%
16%
17%
10%
14%
11%
10%
12%
c
cf
ghj
kn
kn
51%
49%
9%
19%
41%
31%
-%
-%
100%
-%
21%
32%
28%
19%
87%
7%
4%
3%
£30K+
583
291
292
54
127
282
120
-
-
-
583
266
153
119
45
509
46
23
5
22%
22%
21%
15%
27%
31%
13%
-%
-%
-%
100%
37%
21%
21%
7%
23%
20%
18%
7%
cf
cf
ghi
lmn
n
n
qr
r
r
50%
50%
9%
22%
48%
20%
-%
-%
-%
100%
46%
26%
20%
8%
87%
8%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
Under £11,500
317
12
27
22
29
20
35
43
23
41
281
37
67
248
125
192
12%
3%
7%
10%
15%
8%
14%
19%
20%
13%
12%
10%
4%
22%
9%
16%
a
abe
a
ab
abce
abce
ab
l
n
4%
8%
7%
9%
6%
11%
13%
7%
13%
88%
12%
21%
78%
40%
60%
£11,500 - £17,499
260
37
34
17
16
15
28
29
10
27
227
33
117
141
108
152
10%
11%
9%
8%
8%
6%
11%
13%
9%
9%
10%
9%
8%
13%
8%
12%
e
l
n
14%
13%
7%
6%
6%
11%
11%
4%
11%
87%
13%
45%
54%
42%
58%
£17,500 - £29,999
358
43
37
24
25
13
47
44
14
64
310
48
258
99
187
171
13%
13%
10%
11%
13%
6%
19%
19%
12%
21%
13%
13%
17%
9%
13%
14%
e
e
bceh
bceh
e
abcdeh
m
12%
10%
7%
7%
4%
13%
12%
4%
18%
87%
13%
72%
28%
52%
48%
£30,000 - £49,999
350
51
59
41
28
11
32
27
10
45
305
45
298
51
218
132
13%
15%
17%
18%
15%
5%
13%
12%
9%
15%
13%
12%
19%
5%
15%
11%
eh
eh
eh
eh
e
e
eh
m
o
15%
17%
12%
8%
3%
9%
8%
3%
13%
87%
13%
85%
14%
62%
38%
£50,000+
233
53
38
24
9
5
33
19
4
21
198
35
194
39
151
82
9%
16%
11%
10%
5%
2%
13%
8%
4%
7%
9%
10%
13%
3%
10%
7%
deghi
deh
deh
dehi
eh
e
m
o
23%
16%
10%
4%
2%
14%
8%
2%
9%
85%
15%
83%
17%
65%
35%
REFUSED BUT ABOVE £11.5K
427
64
69
46
18
51
28
29
8
32
362
65
271
155
238
190
16%
19%
19%
20%
9%
22%
11%
13%
7%
11%
16%
18%
17%
14%
16%
15%
dfhi
dfhi
dfghi
dfghi
m
15%
16%
11%
4%
12%
6%
7%
2%
8%
85%
15%
64%
36%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3737
249
251
247
250
251
237
252
251
251
2711
1026
1861
1863
1792
1945
Effective Weighted Sample
2504
221
237
237
233
233
225
231
232
231
2082
456
1294
1256
1218
1321
Total
2675
338
359
227
189
237
245
226
114
302
2315
360
1552
1114
1443
1232
13%
13%
8%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
54%
46%
DK/ Refused
729
78
96
53
65
121
42
36
44
72
631
98
345
380
415
314
27%
23%
27%
23%
34%
51%
17%
16%
39%
24%
27%
27%
22%
34%
29%
25%
g
fg
g
acfgi
abcdfghi
abcfgi
g
l
11%
13%
7%
9%
17%
6%
5%
6%
10%
87%
13%
47%
52%
57%
43%
HOUSEHOLD INCOME
UNDER
£11.5K
317
12
27
22
29
20
35
43
23
41
281
37
67
248
125
192
12%
3%
7%
10%
15%
8%
14%
19%
20%
13%
12%
10%
4%
22%
9%
16%
a
abe
a
ab
abce
abce
ab
l
n
4%
8%
7%
9%
6%
11%
13%
7%
13%
88%
12%
21%
78%
40%
60%
£11.5K-
£17.5K
260
37
34
17
16
15
28
29
10
27
227
33
117
141
108
152
10%
11%
9%
8%
8%
6%
11%
13%
9%
9%
10%
9%
8%
13%
8%
12%
e
l
n
14%
13%
7%
6%
6%
11%
11%
4%
11%
87%
13%
45%
54%
42%
58%
£17.5K-
£29.9K
358
43
37
24
25
13
47
44
14
64
310
48
258
99
187
171
13%
13%
10%
11%
13%
6%
19%
19%
12%
21%
13%
13%
17%
9%
13%
14%
e
e
bceh
bceh
e
abcdeh
m
12%
10%
7%
7%
4%
13%
12%
4%
18%
87%
13%
72%
28%
52%
48%
£30K+
583
104
97
65
37
16
65
46
14
65
504
79
492
89
370
214
22%
31%
27%
28%
19%
7%
27%
20%
12%
22%
22%
22%
32%
8%
26%
17%
deghi
deh
degh
eh
eh
eh
e
eh
m
o
18%
17%
11%
6%
3%
11%
8%
2%
11%
86%
14%
84%
15%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
507
244
263
82
86
172
167
69
45
57
33
80
146
107
172
-
-
-
507
Effective Weighted Sample
376
173
203
56
68
136
117
49
36
44
23
61
112
83
131
-
-
-
376
Total
74
36
38
11
13
26
24
9
6
9
5
16
18
18
22
-
-
-
74
48%
52%
**
**
35%
32%
**
**
**
**
**
24%
24%
30%
-%
-%
-%
100%
Roman Catholic
22
11
11
**
**
9
5
**
**
**
**
**
5
7
7
-
-
-
22
30%
32%
29%
**
**
34%
21%
**
**
**
**
**
27%
40%
32%
-%
-%
-%
30%
f
50%
50%
**
**
39%
22%
**
**
**
**
**
22%
32%
31%
-%
-%
-%
100%
Presbyterian Church of Ireland
19
10
9
**
**
6
9
**
**
**
**
**
5
4
5
-
-
-
19
25%
27%
23%
**
**
22%
38%
**
**
**
**
**
26%
23%
23%
-%
-%
-%
25%
e
52%
48%
**
**
31%
49%
**
**
**
**
**
26%
22%
27%
-%
-%
-%
100%
Church of Ireland
7
3
4
**
**
2
2
**
**
**
**
**
2
1
2
-
-
-
7
9%
8%
10%
**
**
7%
9%
**
**
**
**
**
10%
8%
10%
-%
-%
-%
9%
45%
55%
**
**
29%
32%
**
**
**
**
**
28%
21%
32%
-%
-%
-%
100%
Methodist Church of Ireland
6
3
3
**
**
2
2
**
**
**
**
**
1
2
2
-
-
-
6
8%
7%
9%
**
**
10%
7%
**
**
**
**
**
5%
9%
7%
-%
-%
-%
8%
43%
57%
**
**
41%
26%
**
**
**
**
**
15%
27%
26%
-%
-%
-%
100%
Other Christian (including Christian
related)
1
*
1
**
**
1
*
**
**
**
**
**
1
-
1
-
-
-
1
2%
1%
2%
**
**
2%
2%
**
**
**
**
**
3%
-%
3%
-%
-%
-%
2%
28%
72%
**
**
45%
35%
**
**
**
**
**
45%
-%
55%
-%
-%
-%
100%
Other religions/ philosophies
1
1
1
**
**
1
*
**
**
**
**
**
*
*
*
-
-
-
1
2%
2%
2%
**
**
3%
1%
**
**
**
**
**
2%
2%
2%
-%
-%
-%
2%
48%
52%
**
**
53%
27%
**
**
**
**
**
22%
23%
36%
-%
-%
-%
100%
No religion
8
4
4
**
**
3
1
**
**
**
**
**
2
2
2
-
-
-
8
11%
12%
9%
**
**
10%
4%
**
**
**
**
**
11%
11%
10%
-%
-%
-%
11%
54%
46%
**
**
33%
12%
**
**
**
**
**
24%
25%
28%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
507
244
263
82
86
172
167
69
45
57
33
80
146
107
172
-
-
-
507
Effective Weighted Sample
376
173
203
56
68
136
117
49
36
44
23
61
112
83
131
-
-
-
376
Total
74
36
38
11
13
26
24
9
6
9
5
16
18
18
22
-
-
-
74
48%
52%
**
**
35%
32%
**
**
**
**
**
24%
24%
30%
-%
-%
-%
100%
Refused
10
4
6
**
**
3
4
**
**
**
**
**
3
2
3
-
-
-
10
13%
11%
15%
**
**
13%
17%
**
**
**
**
**
16%
9%
13%
-%
-%
-%
13%
41%
59%
**
**
33%
42%
**
**
**
**
**
29%
16%
28%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
507
-
-
-
-
-
-
-
-
-
262
245
279
226
196
311
Effective Weighted Sample
376
-
-
-
-
-
-
-
-
-
202
196
219
157
146
238
Total
74
-
-
-
-
-
-
-
-
-
46
27
41
32
34
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
55%
44%
45%
55%
Roman Catholic
22
-
-
-
-
-
-
-
-
-
11
11
13
10
9
14
30%
-%
-%
-%
-%
-%
-%
-%
-%
-%
24%
41%
31%
30%
25%
34%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
50%
50%
57%
43%
38%
62%
Presbyterian Church of Ireland
19
-
-
-
-
-
-
-
-
-
11
7
10
8
10
8
25%
-%
-%
-%
-%
-%
-%
-%
-%
-%
24%
27%
25%
24%
30%
21%
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
60%
40%
56%
42%
54%
46%
Church of Ireland
7
-
-
-
-
-
-
-
-
-
5
1
4
3
3
4
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
5%
9%
9%
8%
9%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
42%
58%
Methodist Church of Ireland
6
-
-
-
-
-
-
-
-
-
4
2
4
2
2
4
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
8%
9%
8%
6%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
64%
36%
59%
41%
36%
64%
Other Christian (including Christian
related)
1
-
-
-
-
-
-
-
-
-
1
*
1
1
1
1
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
1%
2%
2%
2%
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
84%
16%
52%
48%
53%
47%
Other religions/ philosophies
1
-
-
-
-
-
-
-
-
-
1
*
1
1
*
1
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
1%
2%
2%
1%
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
48%
52%
25%
75%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - H1 2016. 4th January to 29th February 2016.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
507
-
-
-
-
-
-
-
-
-
262
245
279
226
196
311
Effective Weighted Sample
376
-
-
-
-
-
-
-
-
-
202
196
219
157
146
238
Total
74
-
-
-
-
-
-
-
-
-
46
27
41
32
34
40
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
55%
44%
45%
55%
No religion
8
-
-
-
-
-
-
-
-
-
5
2
5
3
3
5
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
9%
13%
8%
10%
12%
-%
-%
-%
-%
-%
-%
-%
-%
-%
70%
30%
65%
35%
41%
59%
Refused
10
-
-
-
-
-
-
-
-
-
8
2
4
6
6
4
13%
-%
-%
-%
-%
-%
-%
-%
-%
-%
16%
8%
10%
17%
17%
10%
k
l
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
77%
23%
42%
57%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o