Track24 Ltd
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Track24 Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Track24 Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Reservists
We also pledge the following:

We recognise the value serving personnel, reservists, veterans and military families bring to our business and to our country. We will seek to uphold the principles of the Armed Forces Covenant, by: Promoting the Armed Forces: Track24 will continually ensure that it is an Armed Forces-friendly organisation, both towards employees, prospective employees, as well as our customers, suppliers, contractors. We will also ensure that we promote ourselves as an Armed Forces-friendly organisation to the wider public Track24 is led by a C-Suite predominantly composed of Ex British Military personnel, and Track24 has been built with a strong emphasis towards supporting those who have served through offering employment opportunities and realising how skills whilst serving can be transitioned into our office environment. We always ensure that regardless of background, we recognise the value in each individual’s experience and look to find ways in which those experiences can be transitioned into opportunities on offer at Track24. Track24 pledges to display the Armed Forces Covenant logo on all material related to recruitment (whether this is on our advertisements or on collateral shared at events). We will also ensure that any third party recruitment bodies that we engage with share that we are proudly supporting veterans through our recruitment efforts. We are also committed to ensuring we continually strive to find new methods of attracting and offering opportunities to members of, former members of, and families associated with the Armed Forces and have engaged recently with The Career Transition Partnership Platform to further extend our reach. Additionally, we will also ensure that our website, and any future versions of our website always display the covenant logo ensuring visibility to our customers, prospective customers, and any prospective employees that visit the site. As we scale, we pledge to ensure that we continue to support the Armed Forces in any way possible. Whilst we do not currently employ any staff who are members of the Reserves, we are open in supporting any current staff, or prospective staff who want to join the Reserves, or are already a member where we can. We actively promote and encourage the support of our Armed Forces through our employment offerings, but also through our commitment to ensuring that our employees have the freedom to support the Armed Forces through additional vocations and their work at Track24.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.