Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)..................................................................................................................................................................................................................................17
Base : All respondents
QZ5 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................19
Base : All respondents
QZ6 (SH). HOUSEHOLD STATUS..............................................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................25
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................27
Base : All respondents
SK (SM). Can you speak or write in Welsh at all?.......................................................................................................................................................................................................................................................................................................................................................29
Base : All respondents in Wales
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)..........................................................................................................................................................................................................31
Base : All respondents
QB2. SHOWCARD And do you personally use...? (MULTICODE).............................................................................................................................................................................................................................................................................................................................35
Base : Those who have access to any of listed devices at home
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE) ....................................................................................................................................................................................................................39
Base : Those who have access to a games console at home
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE) ..................................................................................................................................................................................................................................................................41
Base : Those who have access to a games console at home
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................43
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTICODE)...........................................................................................................................................................................................................45
Base : Those with a landline phone at home

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................47
Base : All respondents
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................49
Base : All respondents
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................51
Base : Those with a landline phone at home
QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)...................................................................................................53
Base : Those with a landline phone at home
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................55
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................57
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................59
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a Smartphone? IF UNSURE - A Smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of Smartphone include
BlackBerry, iPhone and Android phones such as the HTC Desire. ............................................................................................................................................................................................................................................................................................................................61
Base : Those who personally use a mobile phone
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................63
Base : Those who personally use a mobile phone
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................65
Base : Those who use a postpay/ contract mobile phone
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).................................................................................................................................................................................................................67
Base : Those who personally use a mobile phone
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ..........................................................................................................................................................................................................................................69
Base : Those who personally use a mobile phone
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE).......................................................................................................................................................................71
Base : Those who personally use a mobile phone
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)......................................................................................................................................................................................................................................................79
Base : Those who personally use a mobile phone
QD9 (QD28C). You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE) ...................................................................................................................87
Base : Those who use their mobile phone to access the internet
QD10 (QD28D). Do you use any of the following types of apps or applications on your Smartphone? (MULTICODE)............................................................................................................................................................................................................................................89
Base : Those with a Smartphone
QD11A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE) .......................91
Base : Those who personally use a mobile phone
QD11J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Reception/ accessing network. (SINGLE CODE)........................................................93
Base : Those who personally use a mobile phone
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTICODE OPTIONS 1-4 ONLY).................................................................................................................................................................................................................................................95
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)............................................................................................................................................................97
Base : All respondents
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE) .......................................................................................................................................................................................................99
Base : All respondents
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)..........................................................................................................................................................................................................103
Base : Those who use the internet at home or elsewhere
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)......................................................................................................................................................................................................................105
Base : Those with access to the internet at home
QE6 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)................................................................................................................................................................................................................................................................107
Base : Those with access to the internet at home
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..109
Base : Those in a household with mobile broadband
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ..........................................................................................................................................................................................................................111
Base : Those who use mobile broadband to access the internet
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ............................................................................................................................................................................................................113
Base : Those with access to the internet at home
QE3B (QE10). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?........................................................................................................................................................117
Base : Those with fixed broadband at home where there is more than one person in household
QE3A (QE11). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?.....................................................................................................................................................119
Base : Those with mobile broadband at home where there is more than one person in household
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE).............................................................................................................................................................................................121
Base : Those with access to the internet at home
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)..........................................................................................................................................................129
Base : Those with access to the internet at home
QE13 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)...........................................................................................................................................................................137
Base : Those who use broadband as their main method of connecting to the internet at home
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE).............................................................................................................................................................................................................................................141
Base : Those who use broadband as their main method of connecting to the internet at home
QE15 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)..........................................................................................................................................................................................................147
Base : Those unaware of their broadband connection speed
QE16 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)...................................................................................................................................................................................................................................149
Base : Those with broadband at home
QE17 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)........151
Base : Those with mobile broadband
QE18A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE).........................................153
Base : Those with mobile broadband
QE18B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE) ...................155
Base : Those with mobile broadband

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QE18C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)......................................157
Base : Those with mobile broadband
QE19 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................159
Base : Those with fixed broadband at home
QE20A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)...............................................161
Base : Those with fixed broadband at home
QE20B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE).........................163
Base : Those with fixed broadband at home
QE20C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)............................................165
Base : Those with fixed broadband at home
QE21 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE).............................................................................................................................167
Base : Those with fixed broadband at home
QE22 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................169
Base : Those without internet access at home
QE23A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED..........................................................................................................................................................................................................................171
Base : Those unlikely to get internet access at home in the next 12 months
QE23B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) ..................................................................................................................................................................................................................175
Base : Those unlikely to get internet access at home in the next 12 months
QE24 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE) ..........................................................................................................................................................................................................................179
Base : All respondents in Scotland and Wales
QE25 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)...............................................................................................................................................................................................................................................181
Base : All respondents
QE26 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE).............................................................................................................................................................................................................................183
Base : All respondents
QE27 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE) ...............................................................................................................................................................................185
Base : Those with access to internet voice services at home
QE28 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (SINGLE CODE)........................................................................................................................................................................................................................................187
Base : Those who have ever used internet voice services at home
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE) ............................................................................................................................................................................................................................189
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................193
Base : All respondents
QH2 (QH50). How many TV sets are there in ALL rooms of your house? (SINGLE CODE)...................................................................................................................................................................................................................................................................................197
Base : Those with a TV in the household
QH3 (QH51). SHOWCARD When did you last buy a TV set for the MAIN viewing room in your house? (SINGLE CODE)...................................................................................................................................................................................................................................199
Base : Those with a TV in the household
QH4 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTICODE)...................................................................................................................................................................................................................................201
Base : Those with a TV in the household

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QH5 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................203
Base : Those with a TV in the household
QH6 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................205
Base : Those whose main TV set is an HDTV or HD-ready
QH7 (QH55). Which supplier provides your HD TV service, for your main TV set?.................................................................................................................................................................................................................................................................................................207
Base : Those with an HD TV service for their main TV set
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE).......................................................................................................................................................................................................................................................209
Base : Those with Satellite TV
QH9A (QR1A). Does your household have Sky+? (SINGLE CODE) .......................................................................................................................................................................................................................................................................................................................213
Base : Those with Sky TV
QH9B (QR1B). Does your household have V+? (SINGLE CODE)...........................................................................................................................................................................................................................................................................................................................215
Base : Those with Cable TV
QH9C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE).................................................................................................................................................................217
Base : Those with Freesat
QH9D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE).................................................219
Base : Those with Freeview
QH9E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE).............................................................................................................................................................221
Base : Those with Broadband TV
QH10 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................223
Base : Those who own a DVR
QH11 (QH42A). Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY).............................................................................................................................................................................................................225
Base : Those with multichannel TV
QH12 (QH42B). How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown? ....................................................................................................................................................................................................................227
Base : Those who ever watch TV programmes 'on demand' through their TV service
QH13 (QH43A). Do you ever watch TV programmes online or download programmes from UK TV broadcasters' website (such as BBC iPlayer, ITV Player, Channel 4 On-Demand/ 4OD, Demand Five, or Sky Player) after they've been shown? I don't mean watching
live programmes online..............................................................................................................................................................................................................................................................................................................................................................................................229
Base : Those with access to the internet at home or elsewhere
QH14 (QH43B). How often, if ever, do you watch TV programmes online or download from UK TV broadcasters' websites after they've been shown?.....................................................................................................................................................................................231
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
QH15 (QH43C). Would you say that watching TV programmes in this way makes you watch MORE, LESS or ABOUT THE SAME amount of television than you used to?....................................................................................................................................................233
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
QH16 (QH43D). Would you say that watching TV programmes in this way makes you watch more of the SAME SORTS of programmes that you used to watch, or DIFFERENT programmes than those you used to watch, or no real change? ...................................235
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
QCHECK. Can I just check that you have the following services? (MULTICODE)...................................................................................................................................................................................................................................................................................................237
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTICODE)..........................................................................................................................................................................239
Base : All respondents
QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)..............................................................................................................................................................................................................................241
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE) ................................................................................................................................................................................................................................................................................................................243
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier?
(MULTICODE)............................................................................................................................................................................................................................................................................................................................................................................................................245
Base : Those with at least one deal or package with the same supplier
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE).......................................................................................................................................................................................................................................247
Base : Those with at least one deal or package with the same supplier
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE) ...........................................................................................................................................................................................................................................................249
Base : Those with at least one deal or package with the same supplier
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................251
Base : Those with at least one deal or package with the same supplier
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................255
Base : All respondents
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Traditional set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)..........................................................................................................................................259
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Traditional set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE) ..........................................................................................................................................261
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)................................................................................................................................................................................................................................................263
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................265
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................267
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)................................................................................................................................................................................................................................................269
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - Car radio (FM). (SINGLE CODE)...............................................................................................................................................................................................................................................271
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - Car radio (AM). (SINGLE CODE)...............................................................................................................................................................................................................................................273
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - Car radio (DAB). (SINGLE CODE)...............................................................................................................................................................................................................................................275
Base : Those who listen to radio
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE).....................................................277
Base : All respondents
QP4 (Q1). SHOWCARD Please think about any radio sets that you may have at home that someone listens to in most weeks. In which of these rooms at home do you have one of these radios that someone listens to in most weeks? (MULTICODE).....................279
Base : All respondents
QP5 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)...................................................................................................................................................................................283
Base : All respondents
QP6 (Q3). Before today, had you heard of digital radios, sometimes called D-A-B radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)..............................................................................................................................................................................285
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QP7 (Q4). You said earlier that you have (NUMBER AT QP5) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE).........287
Base : All respondents
QP8 (Q5). In most weeks, how many motor vehicles do you personally use - as a driver or a passenger? (SINGLE CODE)...............................................................................................................................................................................................................................289
Base : All respondents
QP9 (Q6). How many of these motor vehicles have a radio? (SINGLE CODE).......................................................................................................................................................................................................................................................................................................291
Base : Those who use at least one motor vehicle in most weeks
QP10/11 (Q7A/B). Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)...........................................................................................................................293
Base : Those who use at least one motor vehicle with a radio in most weeks
QP12 (Q9) SHOWCARD Here is a list of some other ways of listening to radio programmes as they are broadcast. In most weeks, do you or someone else in your household listen at home to radio programmes as they are broadcast in any of these ways?
(MULTICODE)............................................................................................................................................................................................................................................................................................................................................................................................................295
Base : All respondents
QP13 (Q10) SHOWCARD And before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTICODE)..........................................................................................................................................................................297
Base : All respondents
QP14 (Q12) SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTICODE)..............................................................................................................................................................................................................................299
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
QP15 (Q13) SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTICODE).............................................................................................................................................303
Base : All with any type of digital radio
QP16 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)..........................................................................................................................................................................................................................305
Base : Those who listen to radio and have any active radio sets but no DAB sets at home
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED.................................................................................................................................................................................................................................................307
Base : Those unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................311
Base : All respondents
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................313
Base : All respondents
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)................................................................................................................................................................................................................................................319
Base : All respondents
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................323
Base : Those with poor vision, partial sight or blindness
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................327
Base : Those with poor hearing, partial hearing or deafness
QZ7 (SGA). Do you ever work from home? (SINGLE CODE) ..................................................................................................................................................................................................................................................................................................................................329
Base : Those working full or part time
QZ8 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE) .....................................................................................................................................................................................................................................................331
Base : Those who ever work from home
QZ10 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .......................................................................................................................................................................333
Base : All respondents
QZ11 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).......................................................................................................................................................................335
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
QZ12 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?...................................................................................................................................................................................337
Base : All respondents in Northern Ireland

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
England
1886
905
981
276
340
654
616
297
169
240
428
490
566
339
490
1886
-
-
-
84%
84%
84%
84%
83%
84%
83%
78%
78%
86%
91%
87%
85%
82%
81%
100%
-%
-%
-%
gh
gh
n
pqr
Scotland
197
94
102
25
36
67
69
40
23
18
20
41
55
39
61
-
197
-
-
9%
9%
9%
8%
9%
9%
9%
10%
10%
6%
4%
7%
8%
10%
10%
-%
100%
-%
-%
j
j
oqr
Wales
111
52
59
16
19
39
37
25
16
12
16
23
30
20
38
-
-
111
-
5%
5%
5%
5%
5%
5%
5%
7%
7%
4%
3%
4%
4%
5%
6%
-%
-%
100%
-%
j
j
opr
Northern Ireland
62
30
32
10
13
21
18
16
10
10
9
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
5%
3%
2%
2%
3%
3%
3%
-%
-%
-%
100%
j
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
England
1886
280
307
186
163
197
210
187
354
1673
213
1067
806
1204
682
84%
100%
100%
100%
100%
100%
100%
100%
100%
85%
73%
85%
82%
87%
84%
j
n
Scotland
197
-
-
-
-
-
-
-
-
164
33
100
96
100
96
9%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
8%
10%
7%
12%
m
Wales
111
-
-
-
-
-
-
-
-
88
23
61
50
78
33
5%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
6%
4%
i
Northern Ireland
62
-
-
-
-
-
-
-
-
39
23
32
30
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
-%
-%
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
North East
96
47
48
16
21
32
27
14
9
7
14
24
22
20
30
96
-
-
-
4%
4%
4%
5%
5%
4%
4%
4%
4%
3%
3%
4%
3%
5%
5%
5%
-%
-%
-%
pqr
North West
259
126
133
39
46
89
84
36
28
43
36
54
83
45
77
259
-
-
-
11%
12%
11%
12%
11%
11%
11%
9%
13%
15%
8%
9%
12%
11%
13%
14%
-%
-%
-%
j
gj
pqr
Yorkshire
187
86
101
29
31
69
58
26
20
26
20
30
58
40
58
187
-
-
-
8%
8%
9%
9%
8%
9%
8%
7%
9%
9%
4%
5%
9%
10%
10%
10%
-%
-%
-%
j
j
k
k
k
pqr
East Midlands
163
77
86
23
26
60
54
26
13
25
35
34
48
37
44
163
-
-
-
7%
7%
7%
7%
6%
8%
7%
7%
6%
9%
7%
6%
7%
9%
7%
9%
-%
-%
-%
pqr
West Midlands
197
96
102
30
33
67
68
36
23
22
38
51
53
35
58
197
-
-
-
9%
9%
9%
9%
8%
9%
9%
9%
10%
8%
8%
9%
8%
9%
10%
10%
-%
-%
-%
pqr
East of England
210
105
106
30
44
69
68
38
15
24
65
61
55
40
55
210
-
-
-
9%
10%
9%
9%
11%
9%
9%
10%
7%
9%
14%
11%
8%
10%
9%
11%
-%
-%
-%
hi
pqr
London
280
137
143
46
57
103
75
33
25
39
106
86
93
35
66
280
-
-
-
12%
13%
12%
14%
14%
13%
10%
9%
12%
14%
22%
15%
14%
8%
11%
15%
-%
-%
-%
f
g
ghi
mn
m
pqr
South East
307
146
161
42
48
106
112
52
19
29
68
96
97
54
61
307
-
-
-
14%
14%
14%
13%
12%
14%
15%
14%
9%
10%
14%
17%
14%
13%
10%
16%
-%
-%
-%
h
n
n
pqr
South West
186
86
101
20
34
60
72
35
16
23
45
55
57
33
42
186
-
-
-
8%
8%
9%
6%
8%
8%
10%
9%
8%
8%
10%
10%
8%
8%
7%
10%
-%
-%
-%
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Wales
111
52
59
16
19
39
37
25
16
12
16
23
30
20
38
-
-
111
-
5%
5%
5%
5%
5%
5%
5%
7%
7%
4%
3%
4%
4%
5%
6%
-%
-%
100%
-%
j
j
opr
Scotland
197
94
102
25
36
67
69
40
23
18
20
41
55
39
61
-
197
-
-
9%
9%
9%
8%
9%
9%
9%
10%
10%
6%
4%
7%
8%
10%
10%
-%
100%
-%
-%
j
j
oqr
Northern Ireland
62
30
32
10
13
21
18
16
10
10
9
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
5%
3%
2%
2%
3%
3%
3%
-%
-%
-%
100%
j
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
North East
96
-
-
-
-
-
-
-
96
89
7
48
47
58
37
4%
-%
-%
-%
-%
-%
-%
-%
27%
5%
2%
4%
5%
4%
5%
abcdefg
j
North West
259
-
-
-
-
-
-
-
259
245
14
147
106
159
100
11%
-%
-%
-%
-%
-%
-%
-%
73%
12%
5%
12%
11%
11%
12%
abcdefg
j
Yorkshire
187
-
-
-
-
-
-
187
-
167
21
99
88
118
69
8%
-%
-%
-%
-%
-%
-%
100%
-%
8%
7%
8%
9%
9%
9%
abcdefh
East Midlands
163
-
-
-
163
-
-
-
-
138
25
102
61
123
40
7%
-%
-%
-%
100%
-%
-%
-%
-%
7%
9%
8%
6%
9%
5%
abcefgh
n
West Midlands
197
-
-
-
-
197
-
-
-
176
21
102
93
125
72
9%
-%
-%
-%
-%
100%
-%
-%
-%
9%
7%
8%
9%
9%
9%
abcdfgh
East of England
210
-
-
-
-
-
210
-
-
169
42
127
82
149
61
9%
-%
-%
-%
-%
-%
100%
-%
-%
9%
14%
10%
8%
11%
8%
abcdegh
i
n
London
280
280
-
-
-
-
-
-
-
280
-
163
114
94
186
12%
100%
-%
-%
-%
-%
-%
-%
-%
14%
-%
13%
12%
7%
23%
bcdefgh
j
m
South East
307
-
307
-
-
-
-
-
-
267
40
184
123
226
81
14%
-%
100%
-%
-%
-%
-%
-%
-%
14%
14%
15%
13%
16%
10%
acdefgh
n
South West
186
-
-
186
-
-
-
-
-
143
44
95
91
151
36
8%
-%
-%
100%
-%
-%
-%
-%
-%
7%
15%
8%
9%
11%
4%
abdefgh
i
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Wales
111
-
-
-
-
-
-
-
-
88
23
61
50
78
33
5%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
6%
4%
i
Scotland
197
-
-
-
-
-
-
-
-
164
33
100
96
100
96
9%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
8%
10%
7%
12%
m
Northern Ireland
62
-
-
-
-
-
-
-
-
39
23
32
30
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
-%
-%
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Urban
1964
946
1018
299
371
681
613
338
193
248
413
485
581
349
549
1673
164
88
39
87%
87%
87%
91%
91%
87%
83%
89%
89%
89%
88%
86%
87%
84%
90%
89%
83%
79%
63%
ef
f
f
km
pqr
r
r
Rural
292
136
156
28
37
100
127
40
24
32
59
81
88
64
59
213
33
23
23
13%
13%
13%
9%
9%
13%
17%
11%
11%
11%
12%
14%
13%
16%
10%
11%
17%
21%
37%
c
cde
n
n
o
o
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Urban
1964
280
267
143
138
176
169
167
334
1964
-
1106
848
1123
802
87%
100%
87%
77%
85%
89%
80%
89%
94%
100%
-%
88%
86%
81%
99%
bcdefgh
c
c
cf
cf
bcdfg
j
m
Rural
292
-
40
44
25
21
42
21
21
-
292
155
136
259
10
13%
-%
13%
23%
15%
11%
20%
11%
6%
-%
100%
12%
14%
19%
1%
ah
abdegh
ah
a
aegh
ah
a
i
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
TELEWEST
463
224
239
76
97
151
139
75
47
51
94
132
140
73
117
406
57
-
-
21%
21%
20%
23%
24%
19%
19%
20%
22%
18%
20%
23%
21%
18%
19%
22%
29%
-%
-%
m
qr
oqr
NTL
741
357
384
121
144
234
242
143
57
100
176
181
216
137
207
699
18
13
12
33%
33%
33%
37%
35%
30%
33%
38%
26%
36%
37%
32%
32%
33%
34%
37%
9%
12%
19%
e
h
h
h
pqr
pq
NEITHER
1052
501
551
130
167
396
359
160
112
129
202
253
313
203
283
782
122
98
51
47%
46%
47%
40%
41%
51%
49%
42%
52%
46%
43%
45%
47%
49%
47%
41%
62%
88%
81%
cd
cd
gj
o
opr
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
TELEWEST
463
96
47
38
-
112
16
32
64
461
1
249
207
237
225
21%
34%
15%
21%
-%
57%
8%
17%
18%
23%
*%
20%
21%
17%
28%
bcdfgh
df
df
abcdfgh
d
df
df
j
m
NTL
741
110
159
16
71
24
102
61
154
706
35
410
329
441
288
33%
39%
52%
9%
43%
12%
49%
33%
44%
36%
12%
33%
33%
32%
36%
ce
aceg
ceg
aceg
ce
ceg
j
NEITHER
1052
74
101
131
92
61
92
94
136
797
255
601
447
703
298
47%
26%
33%
71%
57%
31%
44%
50%
38%
41%
87%
48%
46%
51%
37%
abdefgh
abefh
abe
abeh
a
i
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Low
1382
665
717
170
219
506
487
175
125
169
335
416
437
246
282
1204
100
78
-
61%
62%
61%
52%
54%
65%
66%
46%
58%
61%
71%
74%
65%
60%
46%
64%
51%
70%
-%
cd
cd
g
g
ghi
lmn
mn
n
pr
r
opr
Medium
782
372
410
140
170
248
224
179
78
97
122
134
203
149
296
660
88
33
-
35%
34%
35%
43%
42%
32%
30%
47%
36%
35%
26%
24%
30%
36%
49%
35%
45%
30%
-%
ef
ef
hij
j
j
k
kl
klm
r
oqr
r
High
30
14
16
7
7
6
11
8
4
4
7
4
11
4
11
22
8
-
-
1%
1%
1%
2%
2%
1%
1%
2%
2%
1%
1%
1%
2%
1%
2%
1%
4%
-%
-%
qr
oqr
Undefined
62
30
32
10
13
21
18
16
10
10
9
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
5%
3%
2%
2%
3%
3%
3%
-%
-%
-%
100%
j
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Low
1382
94
226
151
123
125
149
118
217
1123
259
796
578
1382
-
61%
34%
74%
81%
76%
63%
71%
63%
61%
57%
89%
63%
59%
100%
-%
aegh
aefgh
aegh
a
ah
a
a
i
l
n
Medium
782
164
81
36
40
72
61
69
137
772
10
419
359
-
782
35%
59%
26%
19%
24%
37%
29%
37%
39%
39%
3%
33%
36%
-%
96%
bcdefgh
bcd
c
bcd
bcdf
j
m
High
30
22
-
-
-
-
-
-
-
30
-
14
16
-
30
1%
8%
-%
-%
-%
-%
-%
-%
-%
2%
-%
1%
2%
-%
4%
bcdefgh
j
m
Undefined
62
-
-
-
-
-
-
-
-
39
23
32
30
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
-%
-%
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Male
1082
1082
-
161
171
365
384
163
107
149
221
278
306
225
273
905
94
52
30
48%
100%
-%
49%
42%
47%
52%
43%
49%
53%
47%
49%
46%
54%
45%
48%
48%
47%
48%
b
de
g
ln
Female
1174
-
1174
167
237
415
355
215
110
131
251
288
363
188
335
981
102
59
32
52%
-%
100%
51%
58%
53%
48%
57%
51%
47%
53%
51%
54%
46%
55%
52%
52%
53%
52%
a
f
f
i
m
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Male
1082
137
146
86
77
96
105
86
173
946
136
629
447
665
387
48%
49%
48%
46%
47%
48%
50%
46%
49%
48%
47%
50%
45%
48%
48%
l
Female
1174
143
161
101
86
102
106
101
182
1018
156
631
536
717
425
52%
51%
52%
54%
53%
52%
50%
54%
51%
52%
53%
50%
55%
52%
52%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
16 - 17
47
30
18
47
-
-
-
2
-
7
5
8
17
10
13
40
4
3
2
2%
3%
1%
14%
-%
-%
-%
1%
-%
3%
1%
1%
2%
2%
2%
2%
2%
2%
2%
b
def
gh
18 - 24
280
131
149
280
-
-
-
51
20
17
44
43
103
53
82
236
22
14
9
12%
12%
13%
86%
-%
-%
-%
14%
9%
6%
9%
8%
15%
13%
14%
13%
11%
12%
14%
def
ij
k
k
k
25 - 34
408
171
237
-
408
-
-
64
41
72
99
99
122
78
108
340
36
19
13
18%
16%
20%
-%
100%
-%
-%
17%
19%
26%
21%
18%
18%
19%
18%
18%
18%
17%
20%
a
cef
g
35 - 44
439
191
248
-
-
439
-
56
41
64
136
126
133
83
96
367
36
22
13
19%
18%
21%
-%
-%
56%
-%
15%
19%
23%
29%
22%
20%
20%
16%
19%
18%
20%
20%
a
cdf
g
gh
n
45 - 54
342
175
168
-
-
342
-
32
28
42
105
95
96
64
87
286
31
17
8
15%
16%
14%
-%
-%
44%
-%
9%
13%
15%
22%
17%
14%
15%
14%
15%
16%
15%
14%
cdf
g
ghi
55 - 64
334
170
164
-
-
-
334
60
28
37
65
105
92
57
80
285
24
16
8
15%
16%
14%
-%
-%
-%
45%
16%
13%
13%
14%
19%
14%
14%
13%
15%
12%
14%
13%
cde
lmn
65 - 74
225
128
97
-
-
-
225
44
35
23
13
51
67
39
68
182
25
12
6
10%
12%
8%
-%
-%
-%
30%
12%
16%
8%
3%
9%
10%
9%
11%
10%
13%
11%
9%
b
cde
j
ij
j
75+
181
87
95
-
-
-
181
69
25
18
5
39
39
30
73
149
20
9
4
8%
8%
8%
-%
-%
-%
25%
18%
12%
6%
1%
7%
6%
7%
12%
8%
10%
8%
7%
cde
hij
ij
j
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
16 - 17
47
4
7
2
1
7
5
6
8
44
3
13
34
27
19
2%
1%
2%
1%
1%
4%
2%
3%
2%
2%
1%
1%
3%
2%
2%
d
k
18 - 24
280
42
35
18
22
23
25
22
48
255
25
154
126
143
128
12%
15%
12%
10%
13%
12%
12%
12%
13%
13%
9%
12%
13%
10%
16%
j
m
25 - 34
408
57
48
34
26
33
44
31
68
371
37
296
110
219
177
18%
20%
16%
18%
16%
17%
21%
17%
19%
19%
13%
23%
11%
16%
22%
j
l
m
35 - 44
439
63
65
35
33
37
40
38
57
390
48
338
97
269
157
19%
23%
21%
19%
20%
19%
19%
20%
16%
20%
17%
27%
10%
19%
19%
l
45 - 54
342
39
41
25
27
30
29
31
64
290
52
276
66
238
96
15%
14%
13%
14%
16%
15%
14%
16%
18%
15%
18%
22%
7%
17%
12%
l
n
55 - 64
334
35
59
26
27
29
35
25
48
273
60
143
188
221
104
15%
13%
19%
14%
17%
15%
17%
13%
14%
14%
21%
11%
19%
16%
13%
i
k
n
65 - 74
225
22
32
25
15
18
15
18
37
184
41
31
193
150
69
10%
8%
10%
13%
9%
9%
7%
10%
11%
9%
14%
2%
20%
11%
8%
f
i
k
75+
181
18
21
21
12
20
18
15
25
156
25
10
167
115
62
8%
6%
7%
11%
7%
10%
8%
8%
7%
8%
9%
1%
17%
8%
8%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
A
33
20
13
1
2
13
18
3
1
2
16
33
-
-
-
28
2
3
*
1%
2%
1%
*%
*%
2%
2%
1%
*%
1%
3%
6%
-%
-%
-%
2%
1%
2%
*%
cd
ghi
lmn
r
B
533
259
275
50
98
209
177
22
21
46
225
533
-
-
-
462
40
21
11
24%
24%
23%
15%
24%
27%
24%
6%
9%
16%
48%
94%
-%
-%
-%
24%
20%
19%
18%
c
c
c
gh
ghi
lmn
qr
C1
669
306
363
119
122
230
198
65
64
98
147
-
669
-
-
566
55
30
18
30%
28%
31%
36%
30%
29%
27%
17%
30%
35%
31%
-%
100%
-%
-%
30%
28%
27%
29%
ef
g
g
g
kmn
C2
413
225
188
63
78
146
126
48
48
66
71
-
-
413
-
339
39
20
14
18%
21%
16%
19%
19%
19%
17%
13%
22%
24%
15%
-%
-%
100%
-%
18%
20%
18%
23%
b
gj
gj
kln
o
D
323
145
178
66
57
113
87
68
50
61
13
-
-
-
323
275
19
23
6
14%
13%
15%
20%
14%
14%
12%
18%
23%
22%
3%
-%
-%
-%
53%
15%
9%
21%
10%
def
j
j
j
klm
pr
opr
E
285
128
157
29
51
71
134
172
34
6
1
-
-
-
285
215
42
15
12
13%
12%
13%
9%
13%
9%
18%
45%
16%
2%
*%
-%
-%
-%
47%
11%
22%
13%
20%
cde
hij
ij
j
klm
oq
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
A
33
5
7
8
2
-
2
-
5
22
10
20
13
30
3
1%
2%
2%
4%
1%
-%
1%
-%
1%
1%
4%
2%
1%
2%
*%
eg
eg
efg
i
n
B
533
82
89
47
32
51
58
30
73
462
71
361
169
387
136
24%
29%
29%
25%
20%
26%
28%
16%
20%
24%
24%
29%
17%
28%
17%
dgh
dgh
g
g
dg
l
n
C1
669
93
97
57
48
53
55
58
105
581
88
417
251
437
213
30%
33%
32%
30%
29%
27%
26%
31%
30%
30%
30%
33%
25%
32%
26%
l
n
C2
413
35
54
33
37
35
40
40
65
349
64
258
151
246
153
18%
12%
18%
18%
23%
18%
19%
22%
18%
18%
22%
21%
15%
18%
19%
a
a
a
i
l
D
323
42
39
23
32
28
32
28
50
286
37
199
121
152
165
14%
15%
13%
12%
19%
14%
15%
15%
14%
15%
13%
16%
12%
11%
20%
c
l
m
E
285
24
21
19
12
30
22
29
57
263
22
4
278
131
142
13%
9%
7%
10%
8%
15%
11%
16%
16%
13%
8%
*%
28%
9%
17%
abd
abd
abd
j
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Base for %
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Working full time (30hrs/wk+)
886
554
333
105
222
457
102
33
62
138
303
281
299
186
121
746
73
44
23
39%
51%
28%
32%
54%
59%
14%
9%
29%
49%
64%
50%
45%
45%
20%
40%
37%
40%
37%
b
f
cf
cf
g
gh
ghi
n
n
n
Not working (i.e. under 8hrs/wk) - retired
482
250
231
*
*
7
474
127
73
48
25
121
125
81
155
391
54
25
12
21%
23%
20%
*%
*%
1%
64%
34%
34%
17%
5%
21%
19%
20%
25%
21%
27%
23%
20%
b
cde
ij
ij
j
lm
or
Working part time (8-29 hrs/wk)
374
75
299
63
74
157
81
36
37
56
88
101
117
73
83
321
27
17
9
17%
7%
25%
19%
18%
20%
11%
10%
17%
20%
19%
18%
18%
18%
14%
17%
14%
15%
14%
a
f
f
f
g
g
g
n
n
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
247
49
197
33
60
101
52
76
34
22
35
30
42
43
132
208
21
9
8
11%
5%
17%
10%
15%
13%
7%
20%
16%
8%
7%
5%
6%
10%
22%
11%
11%
8%
13%
a
f
f
ij
ij
kl
klm
q
Not working (i.e. under 8hrs/wk) -
unemployed (registered/not registered
but looking for work)
137
88
49
31
34
51
21
74
7
8
5
10
18
11
98
109
13
8
7
6%
8%
4%
9%
8%
6%
3%
20%
3%
3%
1%
2%
3%
3%
16%
6%
7%
7%
11%
b
f
f
f
hij
j
klm
o
Not working (i.e. under 8hrs/wk) - student
118
59
59
96
16
4
1
28
3
8
15
22
66
16
14
99
8
7
4
5%
5%
5%
29%
4%
1%
*%
7%
2%
3%
3%
4%
10%
4%
2%
5%
4%
7%
6%
def
ef
hij
kmn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Don't know
13
6
6
-
2
3
8
3
-
*
1
3
1
3
5
12
-
*
*
1%
1%
1%
-%
*%
*%
1%
1%
-%
*%
*%
*%
*%
1%
1%
1%
-%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (SG). WORKING STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Base for %
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Working full time (30hrs/wk+)
886
119
129
66
62
69
91
66
145
792
94
886
-
540
323
39%
42%
42%
35%
38%
35%
43%
35%
41%
40%
32%
70%
-%
39%
40%
j
l
Not working (i.e. under 8hrs/wk) - retired
482
40
62
56
34
41
39
45
74
396
86
-
482
327
142
21%
14%
20%
30%
21%
21%
18%
24%
21%
20%
29%
-%
49%
24%
18%
abdefh
a
i
k
n
Working part time (8-29 hrs/wk)
374
45
55
29
40
34
36
33
51
313
61
374
-
255
110
17%
16%
18%
16%
25%
17%
17%
18%
14%
16%
21%
30%
-%
18%
14%
acefh
i
l
n
Not working (i.e. under 8hrs/wk) - housewife/
disabled/ other
247
38
33
21
13
20
23
23
36
220
26
-
247
124
115
11%
14%
11%
11%
8%
10%
11%
13%
10%
11%
9%
-%
25%
9%
14%
k
m
Not working (i.e. under 8hrs/wk) - unemployed
(registered/not registered but looking for work)
137
12
13
6
9
18
10
12
30
122
15
-
137
64
67
6%
4%
4%
3%
6%
9%
5%
6%
8%
6%
5%
-%
14%
5%
8%
abc
c
k
m
Not working (i.e. under 8hrs/wk) - student
118
24
15
9
4
14
11
8
14
110
8
-
118
63
51
5%
9%
5%
5%
3%
7%
5%
4%
4%
6%
3%
-%
12%
5%
6%
dh
d
j
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (SG). WORKING STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Don't know
13
2
-
-
1
2
2
-
5
11
2
-
-
8
4
1%
1%
-%
-%
*%
1%
1%
-%
1%
1%
1%
-%
-%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SH). HOUSEHOLD STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Base for %
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Being bought on mortgage
792
376
416
112
174
427
78
32
29
105
303
282
261
161
89
674
63
32
23
35%
35%
35%
34%
43%
55%
11%
9%
13%
38%
64%
50%
39%
39%
15%
36%
32%
29%
37%
f
cf
cdf
gh
ghi
lmn
n
n
q
q
Owned outright by household
614
323
291
19
15
115
466
86
74
69
94
200
180
96
139
505
55
36
18
27%
30%
25%
6%
4%
15%
63%
23%
34%
25%
20%
35%
27%
23%
23%
27%
28%
32%
29%
b
cd
cde
gij
lmn
o
Rented from Local Authority/ Housing
Association/ Trust
461
201
259
70
92
148
152
178
66
45
19
20
91
91
259
369
61
21
10
20%
19%
22%
21%
22%
19%
20%
47%
30%
16%
4%
4%
14%
22%
43%
20%
31%
19%
16%
a
hij
ij
j
k
kl
klm
oqr
Rented from Private Landlord
316
138
179
95
116
82
24
73
40
55
49
47
113
50
106
271
15
21
10
14%
13%
15%
29%
28%
10%
3%
19%
18%
19%
10%
8%
17%
12%
17%
14%
8%
18%
15%
ef
ef
f
j
j
j
km
k
km
p
p
p
Other
30
16
14
14
10
4
2
1
4
5
4
6
11
5
8
29
-
*
*
1%
1%
1%
4%
2%
1%
*%
*%
2%
2%
1%
1%
2%
1%
1%
2%
-%
*%
1%
ef
ef
g
g
pq
Don't know
43
27
16
18
2
5
17
7
4
2
4
11
14
10
8
37
3
2
1
2%
3%
1%
6%
1%
1%
2%
2%
2%
1%
1%
2%
2%
2%
1%
2%
1%
2%
2%
b
def
de
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SH). HOUSEHOLD STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Base for %
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Being bought on mortgage
792
76
117
65
59
62
82
64
149
696
96
653
134
533
237
35%
27%
38%
35%
36%
31%
39%
34%
42%
35%
33%
52%
14%
39%
29%
a
a
a
ae
l
n
Owned outright by household
614
59
86
59
49
53
56
57
86
495
119
202
409
447
149
27%
21%
28%
32%
30%
27%
27%
31%
24%
25%
41%
16%
42%
32%
18%
a
a
a
i
k
n
Rented from Local Authority/ Housing
Association/ Trust
461
66
52
34
32
35
43
39
69
419
42
168
292
204
247
20%
24%
17%
18%
20%
18%
20%
21%
19%
21%
14%
13%
30%
15%
30%
j
k
m
Rented from Private Landlord
316
76
43
23
13
37
20
20
39
293
23
196
120
160
147
14%
27%
14%
12%
8%
19%
9%
11%
11%
15%
8%
16%
12%
12%
18%
bcdefgh
d
cdfgh
j
l
m
Other
30
1
2
3
2
2
2
5
11
26
4
24
6
11
18
1%
1%
1%
2%
1%
1%
1%
3%
3%
1%
1%
2%
1%
1%
2%
a
a
l
m
Don't know
43
1
7
3
9
7
7
2
1
35
8
17
22
28
14
2%
1%
2%
1%
5%
4%
3%
1%
*%
2%
3%
1%
2%
2%
2%
acgh
agh
ah
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
1
362
183
178
14
34
84
230
151
49
37
18
60
104
47
151
280
48
23
11
16%
17%
15%
4%
8%
11%
31%
40%
23%
13%
4%
11%
16%
11%
25%
15%
24%
21%
17%
c
c
cde
hij
ij
j
km
klm
or
o
2
769
380
389
74
100
176
418
117
83
97
141
209
231
128
200
642
65
42
20
34%
35%
33%
23%
25%
23%
56%
31%
38%
35%
30%
37%
35%
31%
33%
34%
33%
38%
32%
cde
j
m
3
450
200
250
106
122
165
56
51
38
50
132
130
135
91
93
381
36
22
11
20%
18%
21%
32%
30%
21%
8%
13%
17%
18%
28%
23%
20%
22%
15%
20%
18%
20%
17%
ef
ef
f
ghi
n
n
n
4
450
211
239
84
93
246
28
36
27
58
137
134
134
97
85
390
35
14
11
20%
20%
20%
26%
23%
31%
4%
9%
12%
21%
29%
24%
20%
24%
14%
21%
18%
13%
18%
f
f
df
gh
ghi
n
n
n
q
5+
226
107
119
50
59
109
8
24
20
38
44
34
64
50
78
193
13
10
10
10%
10%
10%
15%
14%
14%
1%
6%
9%
14%
9%
6%
10%
12%
13%
10%
6%
9%
16%
f
f
f
g
k
k
k
p
opq
Mean number of people
2.8
2.7
2.8
3.3
3.2
3.2
1.9
2.2
2.5
2.9
3.1
2.8
2.8
3.0
2.6
2.8
2.5
2.5
2.9
f
f
f
g
gh
ghi
n
n
kln
pq
pq
Standard deviation
1.36
1.34
1.37
1.26
1.45
1.33
.81
1.32
1.37
1.39
1.15
1.21
1.32
1.32
1.52
1.35
1.39
1.29
1.55
Standard error
.02
.03
.03
.06
.06
.04
.02
.05
.07
.07
.05
.04
.04
.05
.05
.03
.06
.06
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
1
362
36
39
29
19
29
29
31
68
323
39
103
258
209
142
16%
13%
13%
16%
12%
15%
14%
16%
19%
16%
13%
8%
26%
15%
17%
d
k
2
769
86
116
66
63
64
67
69
112
650
119
383
380
511
237
34%
31%
38%
35%
38%
32%
32%
37%
32%
33%
41%
30%
39%
37%
29%
i
k
n
3
450
62
60
29
40
36
45
35
73
405
45
313
132
269
170
20%
22%
20%
16%
25%
18%
21%
19%
21%
21%
16%
25%
13%
19%
21%
c
j
l
4
450
68
53
51
30
36
47
37
66
393
57
324
126
282
157
20%
24%
17%
28%
19%
18%
22%
20%
19%
20%
20%
26%
13%
20%
19%
bdeh
l
5+
226
28
39
11
11
32
22
15
35
194
32
138
88
110
106
10%
10%
13%
6%
7%
16%
11%
8%
10%
10%
11%
11%
9%
8%
13%
cd
acdgh
m
Mean number of people
2.8
2.9
2.9
2.7
2.7
3.0
2.9
2.7
2.7
2.8
2.8
3.1
2.4
2.7
2.9
cdgh
l
m
Standard deviation
1.36
1.33
1.46
1.24
1.18
1.51
1.26
1.29
1.36
1.36
1.34
1.26
1.40
1.25
1.50
Standard error
.02
.08
.09
.08
.08
.09
.08
.08
.09
.03
.04
.03
.03
.03
.05
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
None
1352
713
639
172
163
310
707
276
138
153
226
331
418
227
377
1114
133
69
36
60%
66%
54%
52%
40%
40%
96%
73%
64%
55%
48%
58%
62%
55%
62%
59%
68%
62%
58%
b
de
cde
hij
ij
m
m
or
1
401
166
235
98
109
168
26
44
33
50
110
110
116
83
93
341
28
23
10
18%
15%
20%
30%
27%
22%
4%
12%
15%
18%
23%
19%
17%
20%
15%
18%
14%
20%
16%
a
ef
f
f
g
gh
n
p
2
339
139
199
34
85
215
5
31
30
49
109
98
92
66
83
293
25
12
9
15%
13%
17%
10%
21%
28%
1%
8%
14%
18%
23%
17%
14%
16%
14%
16%
13%
10%
15%
a
f
cf
cdf
g
g
gh
q
3
118
51
67
16
32
68
1
16
10
19
23
21
37
26
33
101
7
6
4
5%
5%
6%
5%
8%
9%
*%
4%
5%
7%
5%
4%
6%
6%
5%
5%
3%
5%
7%
f
f
cf
p
4
32
8
24
5
15
12
*
9
4
6
1
3
4
9
15
25
3
2
2
1%
1%
2%
1%
4%
2%
*%
2%
2%
2%
*%
1%
1%
2%
2%
1%
2%
2%
3%
a
f
ef
f
j
j
kl
kl
o
5+
14
4
10
2
5
6
-
2
3
2
3
3
2
2
7
13
1
*
*
1%
*%
1%
1%
1%
1%
-%
1%
1%
1%
1%
*%
*%
1%
1%
1%
*%
*%
1%
f
f
f
Mean number of children
.7
.6
.8
.8
1.1
1.1
.1
.5
.7
.9
.9
.7
.7
.8
.7
.7
.6
.6
.8
a
f
cf
cf
g
gh
gh
kl
p
pq
Standard deviation
1.06
.98
1.13
1.01
1.22
1.14
.28
1.04
1.14
1.16
1.01
.98
1.00
1.11
1.16
1.07
1.00
1.00
1.19
Standard error
.02
.02
.03
.05
.05
.03
.01
.04
.06
.06
.04
.04
.03
.04
.04
.02
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
None
1352
179
180
106
104
110
122
114
198
1172
180
628
716
837
479
60%
64%
59%
57%
64%
56%
58%
61%
56%
60%
62%
50%
73%
61%
59%
k
1
401
44
54
30
25
34
40
33
81
359
42
289
112
244
147
18%
16%
18%
16%
16%
17%
19%
17%
23%
18%
15%
23%
11%
18%
18%
l
2
339
43
43
37
24
31
32
27
56
295
44
246
90
217
113
15%
15%
14%
20%
15%
16%
15%
14%
16%
15%
15%
19%
9%
16%
14%
l
3
118
10
21
10
7
16
13
11
13
100
18
76
42
68
45
5%
4%
7%
6%
4%
8%
6%
6%
4%
5%
6%
6%
4%
5%
6%
ah
l
4
32
1
5
1
1
4
4
2
6
27
5
18
14
10
20
1%
*%
2%
1%
1%
2%
2%
1%
2%
1%
2%
1%
1%
1%
2%
m
5+
14
2
4
1
1
2
-
1
2
12
2
5
10
7
7
1%
1%
1%
1%
*%
1%
-%
1%
*%
1%
1%
*%
1%
*%
1%
Mean number of children
.7
.6
.8
.8
.6
.9
.8
.7
.7
.7
.7
.9
.5
.7
.8
ad
l
m
Standard deviation
1.06
1.02
1.14
1.06
1.03
1.18
1.05
1.06
1.01
1.06
1.11
1.06
1.05
1.01
1.14
Standard error
.02
.06
.07
.07
.07
.07
.07
.07
.07
.02
.03
.03
.02
.02
.04
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all?
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
~o
~p
q
~r
Unweighted total
493
244
249
66
69
166
192
121
66
49
67
98
148
108
139
-
-
493
-
Effective Weighted Sample
329
166
164
47
47
113
126
83
43
34
46
66
103
72
95
-
-
329
-
Total
111
52
59
16
19
39
37
25
16
12
16
23
30
20
38
-
-
111
-
Yes, and fluent
17
8
9
**
**
5
7
3
**
**
**
**
5
3
5
-
-
17
-
15%
15%
15%
**
**
14%
19%
14%
**
**
**
**
17%
16%
13%
-%
-%
15%
-%
Yes, but not fluent
15
9
6
**
**
5
5
2
**
**
**
**
4
3
3
-
-
15
-
13%
18%
10%
**
**
13%
13%
8%
**
**
**
**
14%
17%
9%
-%
-%
13%
-%
b
No
80
35
44
**
**
29
25
20
**
**
**
**
21
13
30
-
-
80
-
72%
67%
75%
**
**
74%
68%
79%
**
**
**
**
69%
67%
78%
-%
-%
72%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all?
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
493
-
-
-
-
-
-
-
-
241
252
218
272
372
121
Effective Weighted Sample
329
-
-
-
-
-
-
-
-
218
234
149
196
236
93
Total
111
-
-
-
-
-
-
-
-
88
23
61
50
78
33
Yes, and fluent
17
-
-
-
-
-
-
-
-
7
10
9
8
14
2
15%
-%
-%
-%
-%
-%
-%
-%
-%
8%
41%
15%
15%
18%
7%
i
n
Yes, but not fluent
15
-
-
-
-
-
-
-
-
11
4
8
7
13
2
13%
-%
-%
-%
-%
-%
-%
-%
-%
13%
16%
14%
13%
16%
7%
n
No
80
-
-
-
-
-
-
-
-
69
10
43
36
51
29
72%
-%
-%
-%
-%
-%
-%
-%
-%
79%
43%
71%
72%
65%
86%
j
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
A DVD player
1639
783
856
246
299
595
500
259
166
221
326
404
480
321
434
1363
149
80
47
73%
72%
73%
75%
73%
76%
68%
69%
77%
79%
69%
71%
72%
78%
71%
72%
76%
72%
75%
f
f
gj
gj
kln
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
1106
525
581
228
275
493
110
129
95
135
281
278
326
228
274
930
88
54
34
49%
49%
49%
70%
67%
63%
15%
34%
44%
48%
59%
49%
49%
55%
45%
49%
45%
49%
54%
ef
f
f
g
g
ghi
ln
p
An MP3 player/iPod
887
422
464
178
212
396
101
74
65
120
276
279
293
173
142
761
65
33
28
39%
39%
40%
54%
52%
51%
14%
19%
30%
43%
59%
49%
44%
42%
23%
40%
33%
30%
45%
f
f
f
g
gh
ghi
mn
n
n
pq
pq
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
680
314
366
116
154
358
52
60
57
90
194
193
208
142
137
559
62
37
22
30%
29%
31%
36%
38%
46%
7%
16%
26%
32%
41%
34%
31%
34%
23%
30%
32%
34%
36%
f
f
cdf
g
g
ghi
n
n
n
o
A recordable DVD player
594
295
299
72
101
221
200
53
54
75
183
208
210
94
82
527
28
25
14
26%
27%
25%
22%
25%
28%
27%
14%
25%
27%
39%
37%
31%
23%
14%
28%
14%
23%
22%
c
g
g
ghi
mn
mn
n
pqr
p
p
A Blu Ray or HD (High Definition) DVD
player
280
140
140
48
68
120
44
19
23
28
94
96
87
56
40
246
17
10
8
12%
13%
12%
15%
17%
15%
6%
5%
11%
10%
20%
17%
13%
14%
7%
13%
9%
9%
13%
f
f
f
g
g
ghi
n
n
n
pq
E-reader - digital book reader (e.g.
Kindle, Sony Reader, iRiver Reader)
96
48
47
13
20
46
17
4
6
12
29
37
31
15
13
81
8
4
3
4%
4%
4%
4%
5%
6%
2%
1%
3%
4%
6%
7%
5%
4%
2%
4%
4%
4%
5%
f
f
g
gh
mn
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
None of these
222
103
119
19
23
42
139
76
18
17
21
29
62
34
97
177
25
14
6
10%
9%
10%
6%
6%
5%
19%
20%
8%
6%
4%
5%
9%
8%
16%
9%
13%
13%
10%
cde
hij
j
k
klm
Don't know
4
1
3
-
1
1
1
2
-
-
-
*
*
1
3
3
*
1
*
*%
*%
*%
-%
*%
*%
*%
1%
-%
-%
-%
*%
*%
*%
*%
*%
*%
1%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
A DVD player
1639
149
238
149
105
170
149
128
277
1405
234
964
667
1016
576
73%
53%
77%
80%
64%
86%
71%
68%
78%
72%
80%
77%
68%
74%
71%
adg
adfg
a
abdfgh
a
a
adg
i
l
Video games console connected to a TV (e.g.
Sony PlayStation, Nintendo Wii or Microsoft
Xbox)
1106
103
144
96
96
106
113
91
182
971
135
751
348
683
389
49%
37%
47%
52%
59%
54%
54%
49%
51%
49%
46%
60%
35%
49%
48%
a
a
abg
a
a
a
a
l
An MP3 player/iPod
887
103
145
79
55
77
103
66
132
766
120
633
252
554
305
39%
37%
47%
42%
33%
39%
49%
36%
37%
39%
41%
50%
26%
40%
38%
adgh
d
adegh
l
Handheld/ portable games player (e.g. Nintendo
DS, Sony PSP)
680
73
100
58
47
71
54
56
99
596
84
482
196
434
224
30%
26%
32%
31%
29%
36%
26%
30%
28%
30%
29%
38%
20%
31%
28%
af
l
A recordable DVD player
594
91
106
51
35
40
75
45
84
505
89
364
228
415
166
26%
33%
35%
28%
22%
20%
35%
24%
24%
26%
30%
29%
23%
30%
20%
degh
degh
degh
i
l
n
A Blu Ray or HD (High Definition) DVD player
280
22
52
22
19
25
29
20
56
247
33
202
78
194
78
12%
8%
17%
12%
12%
13%
14%
11%
16%
13%
11%
16%
8%
14%
10%
ag
a
a
l
n
E-reader - digital book reader (e.g. Kindle, Sony
Reader, iRiver Reader)
96
8
17
8
5
8
8
7
20
82
14
73
23
62
31
4%
3%
5%
4%
3%
4%
4%
4%
6%
4%
5%
6%
2%
4%
4%
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
None of these
222
46
27
16
19
16
14
21
19
204
18
59
160
117
99
10%
16%
9%
9%
11%
8%
6%
11%
5%
10%
6%
5%
16%
8%
12%
bcefh
h
h
j
k
m
Don't know
4
-
1
2
-
-
-
-
-
3
1
1
3
1
3
*%
-%
*%
1%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3074
1494
1580
435
506
1137
996
536
348
376
574
734
918
626
796
1767
429
423
455
Effective Weighted Sample
2019
992
1027
278
319
764
686
338
213
253
419
493
603
420
511
1533
289
281
419
Total
2030
978
1052
309
384
738
600
300
199
262
452
537
607
379
508
1706
172
96
56
A DVD player
1467
717
750
226
273
517
452
228
151
202
288
368
429
277
393
1219
136
72
41
72%
73%
71%
73%
71%
70%
75%
76%
76%
77%
64%
69%
71%
73%
77%
71%
79%
74%
72%
e
j
j
j
kl
or
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
699
394
305
194
222
244
40
83
58
83
169
174
214
135
177
590
53
37
19
34%
40%
29%
63%
58%
33%
7%
28%
29%
32%
37%
32%
35%
36%
35%
35%
31%
38%
34%
b
ef
ef
f
gh
p
An MP3 player/iPod
580
297
283
155
175
197
52
48
35
71
174
177
203
117
84
503
36
22
20
29%
30%
27%
50%
46%
27%
9%
16%
18%
27%
38%
33%
33%
31%
17%
29%
21%
23%
35%
ef
ef
f
gh
ghi
n
n
n
pq
opq
A recordable DVD player
451
230
221
45
76
164
167
44
47
61
122
154
172
64
60
403
19
19
10
22%
23%
21%
15%
20%
22%
28%
15%
24%
23%
27%
29%
28%
17%
12%
24%
11%
20%
18%
c
cde
g
g
g
mn
mn
n
pr
p
p
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
328
170
158
84
98
126
19
28
31
32
95
93
105
70
60
271
27
20
10
16%
17%
15%
27%
26%
17%
3%
9%
15%
12%
21%
17%
17%
18%
12%
16%
16%
21%
17%
ef
ef
f
g
gi
n
n
n
o
A Blu Ray or HD (High Definition) DVD
player
233
125
108
38
62
98
35
17
14
21
81
84
76
47
26
208
12
7
5
11%
13%
10%
12%
16%
13%
6%
6%
7%
8%
18%
16%
12%
12%
5%
12%
7%
7%
10%
f
f
f
ghi
n
n
n
pq
E-reader - digital book reader (e.g.
Kindle, Sony Reader, iRiver Reader)
60
34
26
7
14
25
14
3
5
8
18
19
21
13
7
52
3
3
2
3%
3%
2%
2%
4%
3%
2%
1%
2%
3%
4%
4%
3%
3%
1%
3%
2%
3%
3%
g
n
n
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3074
1494
1580
435
506
1137
996
536
348
376
574
734
918
626
796
1767
429
423
455
Effective Weighted Sample
2019
992
1027
278
319
764
686
338
213
253
419
493
603
420
511
1533
289
281
419
Total
2030
978
1052
309
384
738
600
300
199
262
452
537
607
379
508
1706
172
96
56
None of these
131
46
85
10
11
60
50
29
11
9
35
28
31
31
41
113
10
4
5
6%
5%
8%
3%
3%
8%
8%
10%
5%
3%
8%
5%
5%
8%
8%
7%
6%
4%
8%
a
cd
cd
i
i
l
l
q
Don't know
10
1
9
1
1
4
3
1
2
1
1
2
3
4
1
9
*
1
-
*%
*%
1%
*%
*%
1%
1%
*%
1%
*%
*%
*%
*%
1%
*%
1%
*%
1%
-%
a
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3074
202
224
225
208
241
222
220
225
2163
911
1583
1479
1780
839
Effective Weighted Sample
2019
193
207
213
198
229
210
209
209
1662
404
1041
1041
1271
649
Total
2030
235
279
168
144
182
197
166
336
1757
273
1200
821
1264
710
A DVD player
1467
134
220
132
101
150
129
112
241
1261
207
862
600
913
514
72%
57%
79%
78%
70%
83%
66%
68%
72%
72%
76%
72%
73%
72%
72%
adfg
adfg
a
adfgh
a
a
Video games console connected to a TV (e.g.
Sony PlayStation, Nintendo Wii or Microsoft
Xbox)
699
67
95
58
67
58
71
60
114
628
71
485
212
425
255
34%
29%
34%
35%
47%
32%
36%
36%
34%
36%
26%
40%
26%
34%
36%
abcefgh
j
l
An MP3 player/iPod
580
72
99
58
41
47
61
43
82
506
75
414
164
367
193
29%
31%
35%
35%
28%
26%
31%
26%
25%
29%
27%
35%
20%
29%
27%
egh
egh
l
A recordable DVD player
451
61
93
45
34
27
51
37
57
381
70
276
172
335
106
22%
26%
33%
27%
23%
15%
26%
22%
17%
22%
26%
23%
21%
27%
15%
eh
degh
eh
e
eh
n
Handheld/ portable games player (e.g. Nintendo
DS, Sony PSP)
328
41
46
34
28
30
23
27
43
292
35
232
94
212
106
16%
17%
17%
20%
19%
16%
12%
16%
13%
17%
13%
19%
11%
17%
15%
fh
f
l
A Blu Ray or HD (High Definition) DVD player
233
21
45
18
18
22
25
17
42
206
27
175
58
163
65
11%
9%
16%
11%
12%
12%
13%
10%
13%
12%
10%
15%
7%
13%
9%
a
l
n
E-reader - digital book reader (e.g. Kindle, Sony
Reader, iRiver Reader)
60
6
13
5
4
6
5
7
6
51
9
46
14
38
20
3%
3%
5%
3%
3%
3%
2%
4%
2%
3%
3%
4%
2%
3%
3%
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3074
202
224
225
208
241
222
220
225
2163
911
1583
1479
1780
839
Effective Weighted Sample
2019
193
207
213
198
229
210
209
209
1662
404
1041
1041
1271
649
Total
2030
235
279
168
144
182
197
166
336
1757
273
1200
821
1264
710
None of these
131
22
10
9
6
11
16
15
24
118
13
64
66
75
52
6%
9%
3%
5%
4%
6%
8%
9%
7%
7%
5%
5%
8%
6%
7%
bd
b
bd
k
Don't know
10
1
3
1
2
1
-
-
1
8
2
6
4
6
4
*%
*%
1%
1%
1%
1%
-%
-%
*%
*%
1%
1%
*%
1%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1793
857
936
360
405
839
189
246
172
224
411
424
527
390
452
1020
253
230
290
Effective Weighted Sample
1181
562
619
230
258
571
130
152
102
150
300
282
345
263
294
898
168
156
268
Total
1208
577
631
242
298
545
124
140
102
152
314
308
358
244
299
1019
96
57
37
Nintendo Wii
618
269
348
93
160
311
53
62
46
77
184
172
203
125
117
510
52
39
18
51%
47%
55%
39%
54%
57%
42%
44%
46%
50%
59%
56%
57%
51%
39%
50%
54%
68%
48%
a
cf
cf
gh
n
n
n
opr
Nintendo DS/ DSi/ DS Lite
510
219
291
77
116
272
45
42
44
72
142
132
161
107
111
415
48
30
17
42%
38%
46%
32%
39%
50%
36%
30%
44%
47%
45%
43%
45%
44%
37%
41%
50%
52%
47%
a
cdf
g
g
g
n
o
o
X Box 360
456
242
215
113
113
200
30
52
35
66
110
104
126
107
119
379
44
20
13
38%
42%
34%
47%
38%
37%
24%
37%
35%
43%
35%
34%
35%
44%
40%
37%
46%
36%
34%
b
ef
f
f
kl
or
PlayStation 3
291
139
153
69
73
129
20
25
24
33
73
80
83
62
66
248
18
14
12
24%
24%
24%
29%
25%
24%
16%
18%
23%
22%
23%
26%
23%
25%
22%
24%
19%
24%
32%
f
op
PlayStation 2
270
129
140
57
54
135
23
33
23
35
72
64
86
51
69
216
29
17
8
22%
22%
22%
24%
18%
25%
19%
24%
22%
23%
23%
21%
24%
21%
23%
21%
30%
29%
23%
d
o
o
PlayStation Portable (PSP)
139
75
64
29
26
79
5
13
10
19
45
42
43
25
28
112
10
12
4
11%
13%
10%
12%
9%
14%
4%
9%
10%
12%
14%
14%
12%
10%
9%
11%
10%
22%
12%
f
df
opr
Other
19
11
8
6
5
8
-
4
2
2
2
2
5
4
7
16
2
1
*
2%
2%
1%
2%
2%
1%
-%
3%
2%
1%
1%
1%
1%
2%
2%
2%
2%
2%
*%
j
Don't know
30
8
21
2
3
19
6
7
2
3
7
6
9
5
9
26
2
1
1
2%
1%
3%
1%
1%
3%
5%
5%
2%
2%
2%
2%
3%
2%
3%
3%
2%
2%
2%
a
cd
cd
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
1793
109
129
124
136
141
131
125
125
1276
517
1117
670
1001
502
Effective Weighted Sample
1181
104
119
118
131
135
124
120
116
989
222
737
466
722
394
Total
1208
129
165
101
101
113
121
101
190
1061
148
824
378
745
426
Nintendo Wii
618
37
90
58
54
58
64
52
97
532
86
445
169
426
174
51%
28%
55%
57%
54%
52%
53%
51%
51%
50%
58%
54%
45%
57%
41%
a
a
a
a
a
a
a
i
l
n
Nintendo DS/ DSi/ DS Lite
510
40
77
46
36
61
50
34
71
448
62
358
150
339
154
42%
31%
47%
45%
35%
54%
41%
34%
38%
42%
42%
43%
40%
45%
36%
ag
a
adfgh
n
X Box 360
456
48
65
41
32
47
34
41
71
410
47
304
149
266
177
38%
37%
40%
41%
32%
41%
28%
41%
37%
39%
32%
37%
39%
36%
42%
f
f
f
PlayStation 3
291
34
46
17
21
24
27
29
50
261
30
205
85
178
102
24%
26%
28%
17%
20%
21%
23%
29%
26%
25%
21%
25%
22%
24%
24%
c
c
PlayStation 2
270
26
38
25
12
31
31
11
41
236
33
178
90
165
97
22%
20%
23%
25%
12%
27%
26%
11%
22%
22%
22%
22%
24%
22%
23%
g
dg
dg
dg
dg
dg
PlayStation Portable (PSP)
139
29
24
7
7
10
2
7
26
123
15
93
45
88
46
11%
23%
14%
7%
7%
9%
2%
7%
14%
12%
10%
11%
12%
12%
11%
cdefg
f
f
f
f
f
f
Other
19
-
3
2
2
1
4
2
1
15
4
11
8
8
10
2%
-%
2%
2%
2%
1%
3%
2%
1%
1%
2%
1%
2%
1%
2%
Don't know
30
5
4
1
2
1
4
1
7
25
5
19
10
20
8
2%
4%
2%
1%
2%
1%
3%
1%
4%
2%
3%
2%
3%
3%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1793
857
936
360
405
839
189
246
172
224
411
424
527
390
452
1020
253
230
290
Effective Weighted Sample
1181
562
619
230
258
571
130
152
102
150
300
282
345
263
294
898
168
156
268
Total
1208
577
631
242
298
545
124
140
102
152
314
308
358
244
299
1019
96
57
37
Online gaming
262
151
111
77
71
101
13
28
21
36
67
65
79
52
67
226
10
15
11
22%
26%
18%
32%
24%
19%
10%
20%
20%
24%
21%
21%
22%
21%
22%
22%
11%
26%
30%
b
def
f
f
p
p
op
Watching DVDs/ Blu Ray DVDs
227
111
115
64
62
89
12
33
22
34
56
57
66
51
53
182
25
10
10
19%
19%
18%
26%
21%
16%
10%
23%
22%
22%
18%
19%
18%
21%
18%
18%
26%
18%
27%
ef
f
o
oq
Browsing the web/ internet
135
64
71
39
33
57
6
14
14
16
37
33
48
34
20
117
4
7
6
11%
11%
11%
16%
11%
10%
5%
10%
14%
10%
12%
11%
13%
14%
7%
11%
4%
13%
17%
ef
f
n
n
p
p
op
Watching programmes on BBC iPlayer
106
54
52
25
27
48
6
11
10
9
31
28
38
24
16
94
2
7
3
9%
9%
8%
10%
9%
9%
5%
8%
10%
6%
10%
9%
11%
10%
5%
9%
2%
12%
9%
n
n
p
p
p
Watching 'live' TV programmes/ content
52
29
23
16
13
21
2
6
3
5
18
16
19
11
7
47
1
2
2
4%
5%
4%
7%
4%
4%
2%
4%
3%
3%
6%
5%
5%
4%
2%
5%
1%
4%
6%
p
p
None of these
685
312
373
112
160
335
77
76
58
83
190
172
202
131
180
578
60
32
15
57%
54%
59%
47%
54%
62%
62%
54%
57%
54%
60%
56%
56%
54%
60%
57%
62%
56%
42%
cd
c
r
r
r
Don't know
45
14
31
3
7
23
12
5
2
3
7
12
13
11
8
40
2
2
1
4%
2%
5%
1%
2%
4%
10%
3%
2%
2%
2%
4%
4%
5%
3%
4%
2%
3%
2%
a
c
cde
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
1793
109
129
124
136
141
131
125
125
1276
517
1117
670
1001
502
Effective Weighted Sample
1181
104
119
118
131
135
124
120
116
989
222
737
466
722
394
Total
1208
129
165
101
101
113
121
101
190
1061
148
824
378
745
426
Online gaming
262
18
46
24
23
19
28
28
40
234
28
177
84
160
92
22%
14%
28%
24%
23%
17%
23%
28%
21%
22%
19%
22%
22%
21%
21%
ae
ae
Watching DVDs/ Blu Ray DVDs
227
19
38
25
16
19
17
23
26
201
26
153
72
136
81
19%
15%
23%
24%
16%
17%
14%
23%
13%
19%
18%
19%
19%
18%
19%
fh
Browsing the web/ internet
135
10
33
14
12
8
10
11
19
118
16
99
35
77
51
11%
8%
20%
13%
12%
7%
9%
11%
10%
11%
11%
12%
9%
10%
12%
aefh
Watching programmes on BBC iPlayer
106
6
26
14
10
6
5
7
20
94
12
76
30
76
26
9%
4%
16%
14%
10%
5%
4%
7%
10%
9%
8%
9%
8%
10%
6%
aefg
aef
n
Watching 'live' TV programmes/ content
52
5
15
6
5
3
2
4
7
45
7
36
16
35
14
4%
4%
9%
6%
5%
3%
2%
4%
3%
4%
5%
4%
4%
5%
3%
ef
None of these
685
86
81
50
52
73
57
57
122
605
80
471
210
431
238
57%
67%
49%
50%
52%
64%
47%
57%
64%
57%
54%
57%
56%
58%
56%
bcdf
bcdf
bcdf
Don't know
45
5
4
2
8
6
9
4
2
39
6
29
16
29
15
4%
4%
3%
2%
8%
5%
8%
4%
1%
4%
4%
3%
4%
4%
4%
ch
h
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Can use to make and receive calls
1887
902
985
220
308
670
688
250
169
233
441
534
565
352
437
1593
155
87
51
84%
83%
84%
67%
76%
86%
93%
66%
78%
83%
93%
94%
84%
85%
72%
84%
79%
78%
82%
c
cd
cde
g
g
ghi
lmn
n
n
pq
Can receive but not make calls/ incoming
only
15
6
9
*
5
7
3
3
3
1
2
6
1
3
6
13
*
1
1
1%
1%
1%
*%
1%
1%
*%
1%
1%
1%
*%
1%
*%
1%
1%
1%
*%
1%
2%
l
op
Line not working properly/ needs to be
repaired
6
5
1
*
1
2
2
3
*
-
2
*
1
3
1
4
1
*
*
*%
*%
*%
*%
*%
*%
*%
1%
*%
-%
*%
*%
*%
1%
*%
*%
1%
*%
*%
k
No, do not have landline phone
348
169
179
107
94
101
47
122
45
46
27
27
102
56
164
276
40
23
10
15%
16%
15%
33%
23%
13%
6%
32%
21%
16%
6%
5%
15%
13%
27%
15%
20%
20%
15%
def
ef
f
hij
j
j
k
k
klm
o
o
Don't know
*
*
-
-
-
*
-
-
-
-
*
*
-
-
-
-
-
-
*
*%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Can use to make and receive calls
1887
231
278
157
139
164
187
155
282
1628
259
1078
798
1196
639
84%
82%
90%
84%
85%
83%
89%
83%
80%
83%
89%
86%
81%
87%
79%
acegh
ah
i
l
n
Can receive but not make calls/ incoming only
15
-
1
2
3
-
-
1
6
12
3
8
7
10
4
1%
-%
*%
1%
2%
-%
-%
1%
2%
1%
1%
1%
1%
1%
1%
aef
e
Line not working properly/ needs to be repaired
6
-
1
1
-
-
1
-
1
4
2
3
2
4
1
*%
-%
*%
1%
-%
-%
*%
-%
*%
*%
1%
*%
*%
*%
*%
No, do not have landline phone
348
49
27
27
21
33
22
30
66
320
29
171
175
172
167
15%
18%
9%
15%
13%
17%
11%
16%
19%
16%
10%
14%
18%
12%
21%
bf
b
b
bf
j
k
m
Don't know
*
-
-
-
-
-
-
-
-
*
-
-
*
-
-
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
-%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTICODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2943
1406
1537
305
399
1047
1192
486
318
349
564
742
875
598
728
1707
400
402
434
Effective Weighted Sample
1934
933
1002
198
252
706
814
307
198
232
414
498
580
399
465
1479
265
266
399
Total
1908
913
995
221
314
679
693
256
172
234
445
539
567
358
444
1610
156
89
53
Yes to make calls
1833
880
953
201
294
659
679
247
163
222
434
525
542
341
427
1549
147
87
50
96%
96%
96%
91%
94%
97%
98%
96%
95%
95%
97%
97%
96%
95%
96%
96%
94%
98%
96%
cd
cd
p
Yes to receive calls
1799
857
942
196
294
648
661
242
161
220
431
510
534
333
421
1517
146
85
51
94%
94%
95%
89%
94%
95%
95%
94%
93%
94%
97%
95%
94%
93%
95%
94%
93%
96%
96%
c
c
Yes for internet access
1022
495
528
140
195
424
263
83
71
129
314
355
324
172
171
902
68
29
22
54%
54%
53%
64%
62%
62%
38%
32%
41%
55%
70%
66%
57%
48%
38%
56%
44%
33%
42%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
q
q
No do not use landline at home
33
18
15
11
8
7
7
7
3
6
3
3
9
8
12
32
1
*
*
2%
2%
1%
5%
3%
1%
1%
3%
2%
3%
1%
1%
2%
2%
3%
2%
1%
*%
1%
ef
j
k
k
q
Don't know
3
2
1
*
1
2
1
*
1
-
-
1
1
1
*
3
-
*
*
*%
*%
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
-%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTICODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2943
204
228
217
212
223
215
211
197
2055
888
1438
1491
1751
758
Effective Weighted Sample
1934
194
210
206
201
212
203
200
182
1585
395
950
1055
1247
594
Total
1908
231
280
159
142
164
188
157
289
xx-xxxx-xxxx
263
1089
808
1210
645
Yes to make calls
1833
224
270
156
136
157
185
151
270
1578
255
1045
778
1163
620
96%
97%
96%
98%
96%
95%
99%
96%
93%
96%
97%
96%
96%
96%
96%
h
h
Yes to receive calls
1799
222
262
154
137
156
175
151
261
1550
249
1027
764
1141
607
94%
96%
93%
97%
96%
95%
93%
96%
90%
94%
95%
94%
94%
94%
94%
h
h
h
h
Yes for internet access
1022
167
165
99
57
77
121
101
115
879
143
670
347
656
344
54%
72%
59%
62%
40%
47%
64%
64%
40%
53%
54%
61%
43%
54%
53%
bcdeh
deh
deh
deh
deh
l
No do not use landline at home
33
1
2
1
1
6
1
2
17
29
4
15
18
20
12
2%
1%
1%
*%
1%
4%
1%
1%
6%
2%
2%
1%
2%
2%
2%
abcdf
abcdfg
Don't know
3
-
-
-
1
1
2
-
-
2
1
1
2
2
1
*%
-%
-%
-%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Landline phone at home
1147
524
622
57
119
375
596
186
127
131
255
313
329
204
301
955
104
63
26
51%
48%
53%
18%
29%
48%
81%
49%
59%
47%
54%
55%
49%
49%
50%
51%
53%
56%
42%
a
c
cd
cde
gi
l
r
r
r
Mobile phone
1032
521
511
260
282
381
109
167
87
144
202
227
323
201
281
872
83
43
34
46%
48%
44%
79%
69%
49%
15%
44%
40%
52%
43%
40%
48%
49%
46%
46%
42%
39%
55%
b
def
ef
f
hj
k
k
k
q
opq
Landline phone at work
44
19
25
3
3
17
22
8
2
2
12
20
11
6
8
39
2
2
1
2%
2%
2%
1%
1%
2%
3%
2%
1%
1%
3%
3%
2%
2%
1%
2%
1%
2%
2%
cd
i
ln
Other
17
11
6
1
2
5
9
10
-
2
*
3
3
*
11
10
6
1
1
1%
1%
1%
*%
*%
1%
1%
3%
-%
1%
*%
1%
*%
*%
2%
1%
3%
1%
1%
hj
lm
oqr
Don't know
15
6
10
7
2
3
4
6
1
-
3
4
4
1
6
11
2
3
-
1%
1%
1%
2%
*%
*%
1%
2%
*%
-%
1%
1%
1%
*%
1%
1%
1%
2%
-%
def
i
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Landline phone at home
1147
131
162
96
99
103
131
85
148
963
184
532
608
761
359
51%
47%
53%
51%
61%
52%
62%
46%
42%
49%
63%
42%
62%
55%
44%
h
h
acgh
h
abcegh
i
k
n
Mobile phone
1032
135
130
88
60
89
74
97
198
935
97
692
335
579
419
46%
48%
42%
47%
37%
45%
35%
52%
56%
48%
33%
55%
34%
42%
52%
df
df
f
bdf
bdef
j
l
m
Landline phone at work
44
3
16
2
3
3
3
3
6
35
10
24
20
31
13
2%
1%
5%
1%
2%
2%
1%
1%
2%
2%
3%
2%
2%
2%
2%
acefgh
i
Other
17
4
-
1
1
1
1
-
2
16
1
4
13
5
12
1%
1%
-%
*%
*%
1%
1%
-%
1%
1%
*%
*%
1%
*%
1%
k
m
Don't know
15
7
-
-
-
1
1
2
-
14
1
9
6
7
8
1%
3%
-%
-%
-%
*%
1%
1%
-%
1%
*%
1%
1%
1%
1%
bcdeh
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Landline phone at home
1313
603
710
81
142
458
632
198
134
153
304
368
379
239
328
1094
123
65
31
58%
56%
60%
25%
35%
59%
85%
52%
62%
55%
64%
65%
57%
58%
54%
58%
63%
58%
50%
a
c
cd
cde
g
gi
lmn
r
r
r
Mobile phone
897
457
440
238
261
312
86
161
82
126
159
187
278
171
261
760
66
41
30
40%
42%
37%
73%
64%
40%
12%
42%
38%
45%
34%
33%
42%
41%
43%
40%
33%
37%
49%
b
def
ef
f
j
j
k
k
k
p
opq
Internet voice service (VoIP)
12
5
7
*
2
2
8
3
*
1
6
4
5
2
1
10
*
1
*
1%
*%
1%
*%
1%
*%
1%
1%
*%
*%
1%
1%
1%
1%
*%
1%
*%
1%
1%
e
Other
13
7
6
1
1
5
7
7
-
*
*
2
3
*
8
8
4
1
1
1%
1%
*%
*%
*%
1%
1%
2%
-%
*%
*%
*%
*%
*%
1%
*%
2%
1%
1%
hij
m
o
Don't know
20
9
11
7
2
4
7
9
1
-
3
5
4
1
9
13
3
4
-
1%
1%
1%
2%
1%
1%
1%
2%
*%
-%
1%
1%
1%
*%
1%
1%
2%
3%
-%
e
hij
r
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Landline phone at home
1313
158
190
114
108
116
139
96
173
1108
205
658
647
853
430
58%
56%
62%
61%
66%
59%
66%
51%
49%
56%
70%
52%
66%
62%
53%
gh
gh
agh
h
agh
i
k
n
Mobile phone
897
111
108
71
54
80
69
89
179
816
82
583
309
506
361
40%
40%
35%
38%
33%
40%
33%
47%
50%
42%
28%
46%
31%
37%
44%
bcdf
abcdef
j
l
m
Internet voice service (VoIP)
12
1
6
1
1
-
-
1
1
9
3
5
6
8
3
1%
*%
2%
*%
*%
-%
-%
*%
*%
*%
1%
*%
1%
1%
*%
ef
Other
13
1
2
1
1
1
1
-
1
12
1
5
9
6
6
1%
*%
1%
*%
*%
1%
*%
-%
*%
1%
*%
*%
1%
*%
1%
Don't know
20
8
2
-
-
1
1
2
-
19
1
9
11
9
11
1%
3%
1%
-%
-%
*%
1%
1%
-%
1%
*%
1%
1%
1%
1%
bcdeh
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2943
1406
1537
305
399
1047
1192
486
318
349
564
742
875
598
728
1707
400
402
434
Effective Weighted Sample
1934
933
1002
198
252
706
814
307
198
232
414
498
580
399
465
1479
265
266
399
Total
1908
913
995
221
314
679
693
256
172
234
445
539
567
358
444
1610
156
89
53
BT
982
479
503
104
141
327
409
142
95
117
240
305
284
159
234
812
87
52
31
51%
52%
51%
47%
45%
48%
59%
55%
55%
50%
54%
57%
50%
44%
53%
50%
56%
59%
58%
cde
lm
m
o
o
Virgin Media (including NTL and
Telewest)
359
168
191
47
82
135
95
49
27
47
86
96
100
78
85
322
23
6
7
19%
18%
19%
21%
26%
20%
14%
19%
16%
20%
19%
18%
18%
22%
19%
20%
15%
7%
14%
f
ef
f
pqr
q
q
Talk Talk/Carphone Warehouse
213
113
100
16
20
90
87
23
26
24
42
42
74
48
49
177
17
13
5
11%
12%
10%
7%
6%
13%
13%
9%
15%
10%
9%
8%
13%
13%
11%
11%
11%
15%
10%
cd
cd
gj
k
k
r
SkyTalk
201
88
112
24
52
84
40
20
15
30
56
57
59
45
39
170
13
11
6
11%
10%
11%
11%
17%
12%
6%
8%
9%
13%
12%
11%
10%
13%
9%
11%
9%
12%
12%
f
f
f
g
g
Post Office
18
8
10
*
-
6
12
3
2
2
2
1
4
8
5
14
1
2
1
1%
1%
1%
*%
-%
1%
2%
1%
1%
1%
*%
*%
1%
2%
1%
1%
1%
2%
1%
d
kl
o
Kingston Communications
14
6
8
2
2
5
5
2
2
3
1
1
4
2
7
14
-
*
*
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
1%
1%
2%
1%
-%
*%
*%
k
Other
79
35
43
5
12
26
36
12
5
9
16
24
31
10
14
64
9
4
2
4%
4%
4%
2%
4%
4%
5%
5%
3%
4%
4%
4%
5%
3%
3%
4%
6%
4%
3%
m
Don't know
44
15
28
22
6
6
10
6
*
2
3
14
11
8
11
36
6
1
1
2%
2%
3%
10%
2%
1%
1%
2%
*%
1%
1%
3%
2%
2%
3%
2%
4%
1%
2%
def
h
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2943
204
228
217
212
223
215
211
197
2055
888
1438
1491
1751
758
Effective Weighted Sample
1934
194
210
206
201
212
203
200
182
1585
395
950
1055
1247
594
Total
1908
231
280
159
142
164
188
157
289
xx-xxxx-xxxx
263
1089
808
1210
645
BT
982
156
137
91
74
79
95
65
116
818
164
529
450
628
323
51%
68%
49%
57%
52%
48%
50%
41%
40%
50%
62%
49%
56%
52%
50%
bcdefgh
gh
gh
h
i
k
Virgin Media (including NTL and Telewest)
359
25
52
23
29
45
40
28
81
342
17
219
136
206
146
19%
11%
19%
14%
20%
28%
21%
18%
28%
21%
6%
20%
17%
17%
23%
a
a
abcg
a
abcg
j
m
Talk Talk/Carphone Warehouse
213
24
27
17
21
15
21
18
34
181
32
124
89
144
64
11%
10%
10%
10%
15%
9%
11%
12%
12%
11%
12%
11%
11%
12%
10%
SkyTalk
201
19
34
12
11
12
18
23
41
183
18
135
63
135
60
11%
8%
12%
8%
8%
7%
10%
14%
14%
11%
7%
12%
8%
11%
9%
acde
cde
j
l
Post Office
18
1
1
1
2
3
-
1
6
16
2
5
12
10
7
1%
*%
*%
*%
1%
2%
-%
*%
2%
1%
1%
*%
2%
1%
1%
f
k
Kingston Communications
14
-
-
-
1
-
-
13
-
14
*
6
8
1
13
1%
-%
-%
-%
*%
-%
-%
8%
-%
1%
*%
1%
1%
*%
2%
abcdefh
m
Other
79
3
21
9
3
6
9
8
5
57
22
49
30
56
21
4%
1%
7%
6%
2%
4%
5%
5%
2%
3%
8%
4%
4%
5%
3%
adh
ah
a
a
i
Don't know
44
4
8
6
2
5
5
2
5
34
9
22
21
31
12
2%
2%
3%
4%
1%
3%
3%
1%
2%
2%
4%
2%
3%
3%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2943
1406
1537
305
399
1047
1192
486
318
349
564
742
875
598
728
1707
400
402
434
Effective Weighted Sample
1934
933
1002
198
252
706
814
307
198
232
414
498
580
399
465
1479
265
266
399
Total
1908
913
995
221
314
679
693
256
172
234
445
539
567
358
444
1610
156
89
53
Very satisfied
1078
498
579
112
160
360
446
168
101
120
236
280
316
199
283
902
95
56
25
56%
55%
58%
51%
51%
53%
64%
66%
59%
51%
53%
52%
56%
56%
64%
56%
61%
63%
47%
cde
ij
klm
r
r
or
Fairly satisfied
607
294
313
70
110
233
194
59
51
93
149
193
184
108
123
516
44
26
21
32%
32%
31%
32%
35%
34%
28%
23%
30%
40%
34%
36%
32%
30%
28%
32%
28%
29%
39%
f
f
gh
g
n
opq
Neither
110
58
52
22
16
47
26
7
9
11
35
41
32
21
16
95
9
3
4
6%
6%
5%
10%
5%
7%
4%
3%
5%
5%
8%
8%
6%
6%
4%
6%
6%
3%
7%
f
f
g
n
q
q
Fairly dissatisfied
52
23
28
4
15
18
15
9
8
8
9
10
15
17
10
45
3
2
2
3%
3%
3%
2%
5%
3%
2%
4%
4%
3%
2%
2%
3%
5%
2%
3%
2%
2%
4%
f
kn
Very dissatisfied
43
29
15
6
6
20
11
10
3
1
12
13
11
9
10
38
3
2
1
2%
3%
1%
3%
2%
3%
2%
4%
2%
*%
3%
2%
2%
2%
2%
2%
2%
2%
2%
b
i
i
Don't know
18
11
7
7
7
2
3
2
1
1
3
2
9
4
3
14
3
1
*
1%
1%
1%
3%
2%
*%
*%
1%
*%
*%
1%
*%
2%
1%
1%
1%
2%
1%
1%
ef
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2943
204
228
217
212
223
215
211
197
2055
888
1438
1491
1751
758
Effective Weighted Sample
1934
194
210
206
201
212
203
200
182
1585
395
950
1055
1247
594
Total
1908
231
280
159
142
164
188
157
289
xx-xxxx-xxxx
263
1089
808
1210
645
Very satisfied
1078
103
160
80
92
98
114
95
160
954
124
589
484
679
374
56%
45%
57%
50%
64%
59%
61%
61%
56%
58%
47%
54%
60%
56%
58%
a
ac
a
ac
ac
a
j
k
Fairly satisfied
607
86
88
62
42
52
60
42
85
500
107
369
233
390
196
32%
37%
32%
39%
29%
31%
32%
27%
29%
30%
41%
34%
29%
32%
30%
g
dgh
i
l
Neither
110
28
14
10
3
4
7
6
23
92
18
64
46
78
29
6%
12%
5%
6%
2%
3%
3%
4%
8%
6%
7%
6%
6%
6%
5%
bdefg
de
Fairly dissatisfied
52
4
9
6
3
5
4
9
6
46
6
31
21
30
20
3%
2%
3%
4%
2%
3%
2%
6%
2%
3%
2%
3%
3%
2%
3%
a
Very dissatisfied
43
10
6
1
2
1
3
2
12
37
6
28
15
23
19
2%
4%
2%
1%
2%
1%
2%
1%
4%
2%
2%
3%
2%
2%
3%
ce
ce
Don't know
18
1
3
-
-
4
1
2
3
15
3
9
9
12
6
1%
*%
1%
-%
-%
2%
*%
2%
1%
1%
1%
1%
1%
1%
1%
cd
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
One
(1.0)
461
223
238
39
68
118
237
147
68
45
24
75
122
71
194
361
55
30
14
20%
21%
20%
12%
17%
15%
32%
39%
31%
16%
5%
13%
18%
17%
32%
19%
28%
27%
23%
cde
hij
ij
j
k
klm
o
o
Two
(2.0)
926
441
485
100
226
322
278
106
92
135
243
260
298
165
204
797
63
44
22
41%
41%
41%
31%
55%
41%
38%
28%
43%
48%
51%
46%
45%
40%
34%
42%
32%
39%
36%
cef
c
c
g
g
gh
n
n
n
pr
Three
(3.0)
352
170
182
79
58
160
55
32
17
54
102
106
106
78
61
302
27
13
10
16%
16%
15%
24%
14%
20%
7%
8%
8%
19%
22%
19%
16%
19%
10%
16%
14%
12%
16%
df
f
df
gh
gh
n
n
n
Four or more
(4.0)
369
179
190
107
53
168
41
26
20
39
99
104
117
80
68
312
30
14
12
16%
17%
16%
33%
13%
22%
5%
7%
9%
14%
21%
18%
18%
19%
11%
17%
15%
13%
20%
def
f
df
g
ghi
n
n
n
q
None
(0.0)
148
69
79
2
3
13
130
68
19
7
5
22
26
20
80
113
21
10
4
7%
6%
7%
1%
1%
2%
18%
18%
9%
2%
1%
4%
4%
5%
13%
6%
11%
9%
6%
cde
hij
ij
klm
or
Don't know
*
*
-
*
-
-
*
*
-
-
-
-
-
-
*
-
*
-
*
*%
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
*%
Mean mobiles in household
2.1
2.2
2.1
2.8
2.2
2.5
1.5
1.5
1.8
2.3
2.6
2.3
2.3
2.3
1.7
2.2
1.9
1.9
2.2
def
f
df
g
gh
ghi
n
n
n
pq
pq
Standard deviation
1.12
1.12
1.12
1.06
.90
1.04
1.04
1.09
1.04
.97
.91
1.04
1.07
1.11
1.15
1.11
1.21
1.12
1.19
Standard error
.02
.03
.03
.05
.04
.03
.03
.04
.05
.05
.04
.04
.03
.04
.04
.02
.05
.05
.05
MOBILE ONLY
334
160
174
105
93
99
38
111
45
46
27
26
101
55
152
270
34
21
9
15%
15%
15%
32%
23%
13%
5%
29%
21%
16%
6%
5%
15%
13%
25%
14%
17%
19%
15%
def
ef
f
hij
j
j
k
k
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
One
(1.0)
461
37
47
34
29
40
39
44
92
409
52
159
297
276
171
20%
13%
15%
18%
18%
20%
18%
23%
26%
21%
18%
13%
30%
20%
21%
a
ab
abcd
k
Two
(2.0)
926
116
149
80
69
72
89
79
142
795
131
588
335
605
299
41%
41%
48%
43%
43%
37%
42%
42%
40%
40%
45%
47%
34%
44%
37%
e
l
n
Three
(3.0)
352
61
38
27
32
35
37
30
42
311
41
254
95
204
138
16%
22%
12%
14%
20%
18%
18%
16%
12%
16%
14%
20%
10%
15%
17%
bch
bh
l
Four or more
(4.0)
369
47
65
31
24
34
38
24
49
313
56
249
120
222
135
16%
17%
21%
17%
15%
17%
18%
13%
14%
16%
19%
20%
12%
16%
17%
gh
l
None
(0.0)
148
19
9
14
9
16
7
11
29
135
12
11
136
75
69
7%
7%
3%
7%
5%
8%
3%
6%
8%
7%
4%
1%
14%
5%
8%
b
bf
bf
bf
j
k
m
Don't know
*
-
-
-
-
-
-
-
-
*
*
-
*
*
-
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
*%
*%
-%
Mean mobiles in household
2.1
2.3
2.3
2.1
2.2
2.2
2.3
2.1
2.0
2.1
2.3
2.5
1.8
2.2
2.1
gh
gh
h
gh
i
l
Standard deviation
1.12
1.11
1.06
1.13
1.07
1.17
1.07
1.06
1.12
1.12
1.09
.97
1.18
1.09
1.17
Standard error
.02
.07
.07
.07
.07
.07
.07
.07
.07
.02
.03
.02
.03
.02
.04
MOBILE ONLY
334
48
27
27
20
31
22
30
64
306
28
169
163
165
159
15%
17%
9%
14%
12%
16%
11%
16%
18%
16%
10%
13%
17%
12%
20%
bf
b
b
bf
j
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
No
(0.0)
54
31
23
4
*
6
44
13
9
3
2
11
13
10
19
42
7
4
1
2%
3%
2%
1%
*%
1%
6%
3%
4%
1%
*%
2%
2%
2%
3%
2%
3%
4%
2%
cde
j
ij
1
(1.0)
1881
894
987
293
371
692
526
282
178
239
425
468
576
355
482
1577
159
92
53
83%
83%
84%
89%
91%
89%
71%
75%
82%
85%
90%
83%
86%
86%
79%
84%
81%
82%
85%
f
f
f
g
g
gh
n
n
2
(2.0)
151
80
71
23
31
63
33
11
9
29
34
56
43
27
24
135
8
4
3
7%
7%
6%
7%
8%
8%
4%
3%
4%
10%
7%
10%
6%
7%
4%
7%
4%
4%
5%
f
f
gh
g
ln
n
pq
3
(3.0)
17
6
11
5
2
3
7
5
1
2
5
6
10
1
1
15
1
1
*
1%
1%
1%
2%
1%
*%
1%
1%
*%
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
n
mn
4 or more
(4.0)
5
2
3
1
*
4
-
-
1
-
1
3
1
-
1
4
-
1
*
*%
*%
*%
*%
*%
1%
-%
-%
*%
-%
*%
*%
*%
-%
*%
*%
-%
1%
*%
f
No mobiles in household
(0.0)
148
69
79
2
3
13
130
68
19
7
5
22
26
20
80
113
21
10
4
7%
6%
7%
1%
1%
2%
18%
18%
9%
2%
1%
4%
4%
5%
13%
6%
11%
9%
6%
cde
hij
ij
klm
or
Mean mobiles used
1.0
1.0
1.0
1.1
1.1
1.1
.8
.8
.9
1.1
1.1
1.1
1.0
1.0
.9
1.0
.9
.9
1.0
f
f
f
g
gh
gh
mn
n
n
pq
p
Standard deviation
.45
.45
.46
.40
.32
.40
.54
.52
.47
.40
.38
.49
.44
.38
.46
.45
.45
.49
.43
Standard error
.01
.01
.01
.02
.01
.01
.02
.02
.02
.02
.02
.02
.01
.01
.01
.01
.02
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
No
(0.0)
54
8
5
9
1
3
5
4
6
44
10
8
45
31
22
2%
3%
2%
5%
1%
1%
2%
2%
2%
2%
3%
1%
5%
2%
3%
bdeh
k
1
(1.0)
1881
233
250
156
140
171
182
160
287
1631
250
1111
761
1163
665
83%
83%
81%
84%
86%
87%
86%
85%
81%
83%
85%
88%
77%
84%
82%
l
2
(2.0)
151
20
38
6
12
6
13
10
31
134
16
114
36
100
47
7%
7%
13%
3%
7%
3%
6%
5%
9%
7%
6%
9%
4%
7%
6%
e
acefg
ce
ce
l
3
(3.0)
17
-
3
1
1
2
4
2
2
14
3
14
3
8
9
1%
-%
1%
1%
*%
1%
2%
1%
1%
1%
1%
1%
*%
1%
1%
a
l
4 or more
(4.0)
5
-
3
-
1
-
-
1
-
5
*
3
2
4
1
*%
-%
1%
-%
*%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
No mobiles in household
(0.0)
148
19
9
14
9
16
7
11
29
135
12
11
136
75
69
7%
7%
3%
7%
5%
8%
3%
6%
8%
7%
4%
1%
14%
5%
8%
b
bf
bf
bf
j
k
m
Mean mobiles used
1.0
1.0
1.1
.9
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.1
.9
1.0
1.0
acdegh
ce
ce
c
c
l
n
Standard deviation
.45
.41
.52
.42
.44
.41
.44
.46
.46
.46
.43
.40
.48
.45
.47
Standard error
.01
.03
.03
.03
.03
.02
.03
.03
.03
.01
.01
.01
.01
.01
.01
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
O2 (formerly BTCellnet)
535
265
270
86
126
191
132
80
48
85
129
126
171
106
132
428
50
17
38
26%
27%
25%
27%
31%
25%
23%
27%
25%
31%
28%
24%
27%
28%
26%
25%
30%
18%
67%
ef
q
q
opq
Orange
471
215
256
77
95
160
139
64
46
53
102
142
150
78
102
397
30
38
5
23%
22%
24%
24%
23%
21%
25%
21%
25%
20%
22%
27%
24%
20%
20%
23%
18%
39%
9%
mn
r
r
opr
Vodafone
418
202
216
55
71
172
120
51
32
53
104
117
116
92
93
362
30
18
7
20%
21%
20%
17%
17%
23%
21%
17%
17%
20%
22%
22%
18%
24%
18%
21%
18%
19%
13%
ln
r
r
TMobile (formerly One2One)
247
118
129
47
42
92
66
42
25
28
54
58
76
39
75
223
15
9
1
12%
12%
12%
15%
10%
12%
12%
14%
13%
10%
12%
11%
12%
10%
15%
13%
9%
9%
1%
m
r
r
r
Virgin Media/ Any Virgin
131
64
67
11
23
46
51
20
11
14
26
35
38
25
33
114
11
5
1
6%
7%
6%
3%
6%
6%
9%
7%
6%
5%
6%
7%
6%
7%
6%
7%
7%
5%
2%
ce
r
r
r
3
130
68
62
29
36
53
12
20
15
23
23
24
47
23
37
112
13
2
3
6%
7%
6%
9%
9%
7%
2%
7%
8%
9%
5%
4%
7%
6%
7%
6%
8%
2%
5%
f
f
f
k
q
q
Tesco
73
28
45
11
7
32
23
11
10
12
19
20
19
13
21
54
13
5
1
4%
3%
4%
3%
2%
4%
4%
4%
5%
4%
4%
4%
3%
3%
4%
3%
8%
5%
2%
d
d
or
r
Other
29
16
13
3
4
12
9
6
1
3
7
7
9
5
8
23
3
2
*
1%
2%
1%
1%
1%
2%
2%
2%
1%
1%
2%
1%
1%
1%
2%
1%
2%
2%
*%
r
r
Don't know
20
6
14
1
1
5
13
3
1
*
3
6
4
2
8
16
2
1
*
1%
1%
1%
*%
*%
1%
2%
1%
*%
*%
1%
1%
1%
1%
2%
1%
1%
1%
1%
cde
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
O2 (formerly BTCellnet)
535
48
77
44
51
36
52
52
68
462
73
349
183
339
157
26%
19%
26%
27%
34%
20%
26%
30%
21%
26%
27%
28%
23%
27%
22%
aeh
aeh
l
n
Orange
471
29
57
50
39
63
36
45
78
396
75
277
194
312
154
23%
11%
20%
30%
26%
35%
18%
26%
24%
22%
28%
22%
24%
24%
21%
a
abf
a
abdfgh
a
a
i
Vodafone
418
45
80
30
23
27
51
30
76
351
67
256
157
269
141
20%
18%
27%
19%
15%
15%
26%
17%
24%
20%
25%
21%
20%
21%
20%
acdeg
adeg
de
i
TMobile (formerly One2One)
247
70
29
8
13
18
30
17
37
224
23
142
105
128
119
12%
28%
10%
5%
9%
10%
15%
10%
12%
13%
9%
11%
13%
10%
16%
bcdefgh
c
c
cd
c
j
m
Virgin Media/ Any Virgin
131
17
18
9
11
11
11
11
26
128
3
71
58
83
47
6%
7%
6%
6%
7%
6%
6%
6%
8%
7%
1%
6%
7%
7%
7%
j
3
130
32
15
8
3
12
9
11
23
121
10
87
43
61
66
6%
13%
5%
5%
2%
7%
5%
7%
7%
7%
4%
7%
5%
5%
9%
bcdefg
d
d
d
j
m
Tesco
73
5
13
10
6
7
4
4
6
61
12
32
40
51
21
4%
2%
4%
6%
4%
4%
2%
2%
2%
3%
4%
3%
5%
4%
3%
afh
k
Other
29
3
3
2
5
4
1
2
5
26
3
20
9
17
12
1%
1%
1%
1%
3%
2%
*%
1%
2%
1%
1%
2%
1%
1%
2%
f
Don't know
20
5
2
2
1
1
5
1
-
15
4
6
13
15
5
1%
2%
1%
1%
*%
*%
2%
1%
-%
1%
2%
1%
2%
1%
1%
h
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a Smartphone? IF UNSURE - A Smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
Smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Yes
620
319
301
155
175
225
65
49
36
89
206
205
206
103
106
544
35
28
13
30%
33%
28%
48%
43%
30%
11%
17%
19%
33%
44%
38%
33%
27%
21%
31%
21%
29%
23%
b
ef
ef
f
gh
ghi
lmn
mn
n
pr
p
No
1413
654
759
166
225
530
493
245
151
179
259
324
417
278
394
1168
133
68
44
69%
67%
71%
52%
56%
70%
87%
82%
80%
66%
56%
61%
66%
73%
78%
67%
79%
70%
77%
a
cd
cde
ij
ij
j
kl
kl
oq
o
Don't know
21
9
12
*
5
7
8
4
2
2
1
4
7
2
8
19
*
1
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
2%
1%
*%
1%
*%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a Smartphone? IF UNSURE - A Smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
Smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Yes
620
90
77
53
45
44
72
50
113
540
80
460
158
380
227
30%
36%
26%
33%
29%
24%
36%
29%
35%
30%
30%
37%
20%
30%
31%
be
be
be
l
No
1413
162
210
110
106
134
122
117
207
1229
184
769
637
883
486
69%
64%
71%
67%
69%
75%
62%
68%
65%
69%
68%
62%
79%
69%
67%
f
afh
k
Don't know
21
1
7
-
2
1
4
5
-
16
5
13
8
13
8
1%
*%
2%
-%
1%
*%
2%
3%
-%
1%
2%
1%
1%
1%
1%
ch
ch
aceh
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Prepay/ Pay as you go
1028
467
561
148
172
308
400
210
130
132
125
201
286
190
350
838
99
53
37
50%
48%
52%
46%
42%
40%
71%
71%
69%
49%
27%
38%
45%
50%
69%
48%
59%
55%
65%
a
cde
ij
ij
j
k
k
klm
o
o
oq
Postpay/ monthly contract
1006
505
500
172
229
442
163
85
56
135
335
326
339
188
153
874
68
44
20
49%
51%
47%
53%
57%
58%
29%
29%
30%
50%
72%
61%
54%
49%
30%
50%
40%
45%
35%
b
f
f
f
gh
ghi
lmn
n
n
pr
r
Other
5
4
1
-
1
4
-
-
-
-
3
4
1
-
-
5
-
-
-
*%
*%
*%
-%
*%
1%
-%
-%
-%
-%
1%
1%
*%
-%
-%
*%
-%
-%
-%
n
Don't know
16
5
10
2
3
8
3
2
2
3
2
2
3
5
5
15
1
-
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
*%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Prepay/ Pay as you go
1028
107
141
78
77
101
99
103
132
875
153
476
547
642
349
50%
42%
48%
48%
50%
56%
50%
60%
41%
49%
57%
38%
68%
50%
48%
ah
abcfh
i
k
Postpay/ monthly contract
1006
144
146
83
73
78
98
69
183
891
115
751
249
623
363
49%
57%
50%
51%
48%
44%
49%
40%
57%
50%
43%
60%
31%
49%
50%
eg
g
g
eg
j
l
Other
5
1
1
-
1
-
-
-
2
5
-
4
1
3
2
*%
*%
1%
-%
*%
-%
-%
-%
1%
*%
-%
*%
*%
*%
*%
Don't know
16
-
5
2
2
-
1
-
4
14
1
10
5
8
8
1%
-%
2%
1%
1%
-%
1%
-%
1%
1%
*%
1%
1%
1%
1%
e
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1339
686
653
210
290
620
219
128
82
186
406
414
465
259
201
831
171
178
159
Effective Weighted Sample
920
468
452
148
186
437
157
85
54
123
303
283
315
185
139
733
117
121
147
Total
1006
505
500
172
229
442
163
85
56
135
335
326
339
188
153
874
68
44
20
Handset and contract
868
434
434
149
204
386
129
70
**
115
300
297
286
161
124
750
60
41
17
86%
86%
87%
87%
89%
87%
79%
82%
**
85%
90%
91%
84%
86%
81%
86%
88%
93%
84%
f
f
g
ln
or
SIM card only
108
57
52
18
21
46
23
14
**
19
23
24
42
20
21
96
7
3
3
11%
11%
10%
10%
9%
10%
14%
16%
**
14%
7%
7%
12%
11%
14%
11%
10%
6%
14%
j
j
k
k
q
Don't know
30
15
14
5
4
10
11
2
**
2
12
5
11
6
7
28
1
*
*
3%
3%
3%
3%
2%
2%
6%
2%
**
1%
3%
2%
3%
3%
5%
3%
1%
1%
2%
de
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
~c
d
~e
f
~g
h
i
j
k
l
m
n
Unweighted total
1339
119
111
99
100
99
104
84
115
975
364
939
393
805
375
Effective Weighted Sample
920
114
104
95
96
95
99
81
109
780
162
641
293
587
302
Total
1006
144
146
83
73
78
98
69
183
891
115
751
249
623
363
Handset and contract
868
133
116
**
59
**
85
**
158
767
101
659
206
534
317
86%
92%
80%
**
81%
**
88%
**
86%
86%
88%
88%
83%
86%
87%
bd
l
SIM card only
108
4
26
**
12
**
6
**
22
98
10
77
32
69
37
11%
3%
18%
**
17%
**
6%
**
12%
11%
9%
10%
13%
11%
10%
af
af
a
Don't know
30
7
3
**
2
**
6
**
3
26
4
16
12
20
9
3%
5%
2%
**
3%
**
6%
**
2%
3%
3%
2%
5%
3%
2%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Every day
1186
547
640
282
307
456
141
153
95
156
298
317
389
216
265
999
90
58
39
58%
56%
60%
88%
76%
60%
25%
51%
50%
58%
64%
60%
62%
56%
52%
58%
54%
60%
68%
def
ef
f
gh
n
n
opq
Several times a week
376
167
209
27
71
174
103
51
37
55
101
98
107
74
97
311
38
18
8
18%
17%
20%
8%
17%
23%
18%
17%
20%
20%
22%
18%
17%
19%
19%
18%
23%
19%
15%
c
cdf
c
r
At least once a week
164
89
76
8
17
62
78
30
12
25
29
37
51
28
48
143
12
6
3
8%
9%
7%
2%
4%
8%
14%
10%
6%
9%
6%
7%
8%
7%
9%
8%
7%
6%
6%
cd
cde
j
At least once a month
86
48
37
3
4
27
52
16
11
11
16
21
21
22
20
73
9
2
1
4%
5%
3%
1%
1%
3%
9%
5%
6%
4%
3%
4%
3%
6%
4%
4%
6%
2%
2%
cd
cde
qr
A few times a year
57
31
25
-
2
13
42
8
7
7
5
18
16
11
11
51
4
1
1
3%
3%
2%
-%
*%
2%
7%
3%
4%
3%
1%
3%
3%
3%
2%
3%
2%
1%
1%
c
cde
j
r
Less than once a year
16
9
8
1
1
2
13
2
2
3
4
3
4
2
8
14
*
2
-
1%
1%
1%
*%
*%
*%
2%
1%
1%
1%
1%
1%
1%
*%
2%
1%
*%
2%
-%
cde
opr
Never
159
87
72
*
3
23
132
36
22
12
10
34
41
26
57
131
14
9
4
8%
9%
7%
*%
1%
3%
23%
12%
12%
4%
2%
6%
7%
7%
11%
8%
8%
9%
8%
cd
cde
ij
ij
klm
Don't know
10
4
6
1
1
5
4
3
3
1
2
3
1
4
2
9
1
*
*
*%
*%
1%
*%
*%
1%
1%
1%
1%
*%
*%
1%
*%
1%
*%
1%
*%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Every day
1186
126
169
95
82
93
126
98
210
1043
143
827
358
723
425
58%
50%
58%
58%
54%
52%
64%
57%
66%
58%
53%
67%
45%
57%
59%
ade
ade
l
Several times a week
376
72
39
22
33
38
30
25
52
329
47
241
132
225
142
18%
28%
13%
14%
22%
21%
15%
14%
16%
18%
17%
19%
16%
18%
20%
bcfgh
bc
bc
At least once a week
164
22
26
17
16
20
12
14
15
140
24
83
77
109
52
8%
9%
9%
11%
11%
11%
6%
8%
5%
8%
9%
7%
10%
9%
7%
h
h
h
k
At least once a month
86
7
13
7
10
7
9
6
14
69
17
35
50
56
28
4%
3%
4%
4%
6%
4%
5%
4%
4%
4%
6%
3%
6%
4%
4%
i
k
A few times a year
57
4
14
2
3
4
4
7
13
48
9
18
39
40
17
3%
2%
5%
1%
2%
2%
2%
4%
4%
3%
3%
1%
5%
3%
2%
k
Less than once a year
16
5
2
1
*
2
1
1
1
15
2
3
14
11
5
1%
2%
1%
1%
*%
1%
1%
1%
*%
1%
1%
*%
2%
1%
1%
k
Never
159
16
30
18
8
10
15
21
13
132
27
28
130
103
51
8%
6%
10%
11%
5%
6%
7%
12%
4%
7%
10%
2%
16%
8%
7%
h
deh
adeh
k
Don't know
10
1
1
-
-
4
1
1
1
9
1
7
4
9
1
*%
*%
1%
-%
-%
2%
*%
*%
*%
1%
*%
1%
*%
1%
*%
cd
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Every day
1156
598
558
253
285
448
171
136
89
151
312
326
376
208
246
987
78
50
41
56%
61%
52%
79%
70%
59%
30%
46%
47%
56%
67%
61%
60%
54%
48%
57%
46%
51%
72%
b
def
ef
f
g
ghi
mn
n
p
opq
Several times a week
445
184
261
46
81
190
128
69
45
67
96
93
131
90
131
361
46
29
9
22%
19%
24%
14%
20%
25%
23%
23%
24%
25%
21%
17%
21%
24%
26%
21%
28%
29%
16%
a
c
c
k
k
r
or
or
At least once a week
212
88
123
13
26
73
100
46
26
29
36
51
52
47
62
174
25
10
3
10%
9%
12%
4%
6%
10%
18%
15%
14%
11%
8%
10%
8%
12%
12%
10%
15%
10%
6%
c
cde
j
j
l
l
r
or
r
At least once a month
133
64
68
6
10
33
83
31
12
15
15
40
33
20
40
115
10
5
2
6%
7%
6%
2%
3%
4%
15%
10%
6%
5%
3%
7%
5%
5%
8%
7%
6%
5%
4%
c
cde
ij
r
A few times a year
79
39
40
3
2
11
64
12
13
6
5
17
27
13
22
70
5
3
1
4%
4%
4%
1%
*%
1%
11%
4%
7%
2%
1%
3%
4%
3%
4%
4%
3%
3%
1%
cde
j
ij
r
Less than once a year
8
3
5
-
-
*
8
*
1
1
1
4
3
*
1
7
*
*
*
*%
*%
*%
-%
-%
*%
1%
*%
1%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
cde
Never
15
4
11
-
1
6
8
2
2
1
1
1
6
2
6
13
2
*
*
1%
*%
1%
-%
*%
1%
1%
1%
1%
*%
*%
*%
1%
1%
1%
1%
1%
*%
1%
c
k
Don't know
7
2
5
1
1
2
4
1
2
1
1
2
2
2
1
5
1
*
*
*%
*%
*%
*%
*%
*%
1%
*%
1%
*%
*%
*%
*%
1%
*%
*%
1%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Every day
1156
156
174
87
81
87
122
74
207
1030
126
822
331
688
427
56%
62%
59%
53%
53%
49%
61%
43%
65%
58%
47%
66%
41%
54%
59%
eg
eg
g
g
eg
cdeg
j
l
m
Several times a week
445
67
48
34
33
41
38
44
57
386
59
276
163
276
160
22%
27%
16%
21%
21%
23%
19%
26%
18%
22%
22%
22%
20%
22%
22%
bh
b
At least once a week
212
14
23
21
22
25
17
23
28
173
39
87
124
140
68
10%
6%
8%
13%
15%
14%
8%
13%
9%
10%
14%
7%
15%
11%
9%
a
abf
ab
a
i
k
At least once a month
133
6
22
15
13
13
12
16
18
104
29
34
99
97
34
6%
2%
7%
9%
8%
8%
6%
9%
6%
6%
11%
3%
12%
8%
5%
a
a
a
a
a
i
k
n
A few times a year
79
8
18
7
2
6
9
12
8
67
12
13
65
54
24
4%
3%
6%
4%
1%
3%
4%
7%
2%
4%
5%
1%
8%
4%
3%
d
d
dh
k
Less than once a year
8
-
4
-
2
1
-
1
-
7
1
*
8
6
2
*%
-%
1%
-%
1%
1%
-%
*%
-%
*%
*%
*%
1%
*%
*%
k
Never
15
1
4
-
1
2
1
2
3
12
3
5
10
10
5
1%
*%
1%
-%
*%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
k
Don't know
7
-
-
-
1
4
1
-
-
6
1
3
4
6
1
*%
-%
-%
-%
*%
2%
*%
-%
-%
*%
*%
*%
*%
*%
*%
abcgh
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Send/ receive text messages (SMS)
1805
844
962
312
392
705
396
245
159
251
437
475
564
339
427
1529
145
82
50
88%
86%
90%
97%
97%
93%
70%
82%
84%
93%
94%
89%
90%
89%
84%
88%
86%
84%
87%
a
ef
ef
f
gh
gh
n
n
n
Use your phone as a camera
1155
529
626
252
305
430
168
140
95
153
328
323
361
217
254
988
96
41
30
56%
54%
58%
78%
75%
56%
30%
47%
50%
57%
71%
61%
57%
57%
50%
57%
57%
43%
52%
a
ef
ef
f
g
ghi
n
n
n
q
q
q
Send/ receive messages with pictures/
images
728
333
395
176
212
276
63
71
53
105
214
207
247
133
141
626
59
24
19
35%
34%
37%
55%
52%
36%
11%
24%
28%
39%
46%
39%
39%
35%
28%
36%
35%
25%
34%
ef
ef
f
gh
gh
n
n
n
q
q
q
Accessing the internet
583
296
287
153
174
220
35
58
35
84
187
190
196
101
95
517
29
23
14
28%
30%
27%
48%
43%
29%
6%
19%
19%
31%
40%
36%
31%
26%
19%
30%
17%
23%
24%
ef
ef
f
gh
ghi
mn
n
n
pqr
p
Upload pictures to PC/laptop
464
223
241
121
136
174
34
47
21
63
151
157
154
82
72
415
23
13
14
23%
23%
22%
38%
34%
23%
6%
16%
11%
23%
33%
29%
24%
21%
14%
24%
14%
13%
24%
ef
ef
f
gh
ghi
mn
n
n
pq
pq
Listen to music using MP3 function
353
191
162
129
114
97
13
47
24
44
102
91
126
61
74
306
25
11
10
17%
19%
15%
40%
28%
13%
2%
16%
13%
16%
22%
17%
20%
16%
15%
18%
15%
12%
18%
b
def
ef
f
gh
n
q
q
Send/ receive emails (not SMS)
348
186
162
82
100
143
23
29
22
41
125
133
117
55
42
305
20
13
10
17%
19%
15%
26%
25%
19%
4%
10%
11%
15%
27%
25%
19%
14%
8%
18%
12%
14%
18%
b
ef
ef
f
g
ghi
lmn
n
n
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Visiting social networking sites (e.g.
Facebook)
343
156
187
107
120
106
10
39
21
40
110
99
125
63
55
312
12
11
8
17%
16%
17%
33%
30%
14%
2%
13%
11%
15%
24%
19%
20%
16%
11%
18%
7%
11%
14%
ef
ef
f
ghi
n
n
n
pq
p
Play games which come pre-installed, by
yourself
331
178
153
105
122
88
16
41
20
43
99
86
115
58
72
295
17
9
10
16%
18%
14%
33%
30%
11%
3%
14%
10%
16%
21%
16%
18%
15%
14%
17%
10%
9%
18%
b
ef
ef
f
gh
pq
pq
Use IM/ Instant messaging
276
139
137
85
82
95
14
25
18
41
89
90
104
41
42
245
10
12
8
13%
14%
13%
27%
20%
13%
2%
8%
10%
15%
19%
17%
16%
11%
8%
14%
6%
13%
14%
ef
ef
f
g
gh
mn
mn
p
p
p
Download applications or programs
directly to your phone
256
135
121
76
92
73
14
23
11
37
96
83
90
48
35
229
10
9
8
12%
14%
11%
24%
23%
10%
2%
8%
6%
14%
21%
16%
14%
12%
7%
13%
6%
9%
14%
ef
ef
f
gh
ghi
n
n
n
p
p
Record video clips using the phone
235
116
119
74
78
69
14
24
14
33
73
74
82
43
35
193
28
7
6
11%
12%
11%
23%
19%
9%
2%
8%
8%
12%
16%
14%
13%
11%
7%
11%
17%
7%
11%
ef
ef
f
gh
n
n
n
q
oqr
Listen to FM radio
219
128
92
66
66
68
20
31
17
41
38
44
75
40
59
194
12
7
6
11%
13%
9%
21%
16%
9%
3%
10%
9%
15%
8%
8%
12%
11%
12%
11%
7%
7%
11%
b
ef
ef
f
hj
k
pq
Send/ receive video clips
200
107
93
63
56
68
13
18
16
24
62
67
66
32
35
163
26
6
5
10%
11%
9%
20%
14%
9%
2%
6%
8%
9%
13%
12%
11%
8%
7%
9%
15%
6%
9%
def
ef
f
g
mn
n
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Play games which come pre-installed,
with others
165
102
63
49
53
56
8
16
12
19
57
48
59
32
26
148
7
4
5
8%
10%
6%
15%
13%
7%
1%
5%
7%
7%
12%
9%
9%
8%
5%
9%
4%
5%
8%
b
ef
ef
f
ghi
n
n
pq
Accessing/ receiving news
158
99
59
31
58
60
9
9
11
18
74
76
53
19
10
145
5
4
4
8%
10%
5%
10%
14%
8%
2%
3%
6%
7%
16%
14%
8%
5%
2%
8%
3%
5%
7%
b
f
ef
f
g
ghi
lmn
mn
n
pq
p
Accessing/ receiving sports/ team news/
scores
141
106
35
29
51
55
6
9
11
18
66
60
55
16
9
131
4
3
3
7%
11%
3%
9%
13%
7%
1%
3%
6%
7%
14%
11%
9%
4%
2%
8%
2%
3%
5%
b
f
ef
f
g
ghi
mn
mn
n
pq
Download a new video clip
79
55
23
25
28
21
5
4
9
11
30
28
26
15
10
66
9
1
2
4%
6%
2%
8%
7%
3%
1%
1%
5%
4%
6%
5%
4%
4%
2%
4%
5%
1%
4%
b
ef
ef
f
g
g
g
n
n
q
q
q
Video streaming
75
55
20
25
32
16
2
6
7
10
24
22
32
10
11
67
3
3
2
4%
6%
2%
8%
8%
2%
*%
2%
4%
4%
5%
4%
5%
3%
2%
4%
2%
3%
4%
b
ef
ef
f
g
mn
Video calling
69
44
25
21
31
16
1
4
4
8
21
22
22
14
10
64
1
2
1
3%
4%
2%
6%
8%
2%
*%
1%
2%
3%
4%
4%
4%
4%
2%
4%
1%
2%
2%
b
ef
ef
f
g
p
Listen to Podcasts
63
44
19
12
29
16
6
4
3
5
25
21
28
8
6
56
2
2
3
3%
4%
2%
4%
7%
2%
1%
1%
2%
2%
5%
4%
4%
2%
1%
3%
1%
2%
5%
b
f
ef
ghi
n
mn
p
Using VoIP service e.g. Skype
57
40
17
21
23
9
4
8
5
11
15
15
30
9
4
52
2
2
2
3%
4%
2%
7%
6%
1%
1%
3%
3%
4%
3%
3%
5%
2%
1%
3%
1%
2%
4%
b
ef
ef
n
n
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
TV streaming
45
34
11
17
17
8
3
9
5
8
11
12
16
9
8
42
1
1
1
2%
3%
1%
5%
4%
1%
1%
3%
2%
3%
2%
2%
3%
2%
2%
2%
1%
1%
2%
b
ef
ef
q
Other
16
9
7
1
1
10
5
1
3
2
6
7
6
2
1
12
1
3
*
1%
1%
1%
*%
*%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
4%
*%
n
opr
None of these
176
91
85
1
2
35
138
40
25
14
14
42
46
32
57
139
20
12
5
9%
9%
8%
*%
1%
5%
24%
13%
13%
5%
3%
8%
7%
8%
11%
8%
12%
12%
9%
cd
cde
ij
ij
l
o
o
Don't know
2
2
*
-
-
-
2
1
-
-
-
-
*
2
-
2
-
*
-
*%
*%
*%
-%
-%
-%
*%
*%
-%
-%
-%
-%
*%
*%
-%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Send/ receive text messages (SMS)
1805
236
244
141
134
166
169
145
294
1575
230
1167
630
1113
643
88%
94%
83%
87%
88%
93%
85%
84%
92%
88%
85%
94%
78%
87%
89%
bcdfg
bcfg
bfg
l
Use your phone as a camera
1155
141
163
88
90
89
115
89
213
1023
132
785
366
708
417
56%
56%
56%
54%
59%
50%
58%
52%
66%
57%
49%
63%
46%
56%
58%
abceg
j
l
Send/ receive messages with pictures/ images
728
94
98
52
51
47
86
50
147
657
71
533
191
442
267
35%
37%
33%
32%
33%
26%
43%
29%
46%
37%
26%
43%
24%
35%
37%
e
bcdeg
bcdeg
j
l
Accessing the internet
583
81
79
44
42
46
58
56
110
529
54
429
154
351
218
28%
32%
27%
27%
27%
26%
29%
33%
34%
30%
20%
35%
19%
28%
30%
j
l
Upload pictures to PC/laptop
464
73
66
41
33
25
59
24
95
418
46
332
131
289
162
23%
29%
23%
25%
21%
14%
29%
14%
30%
23%
17%
27%
16%
23%
22%
eg
eg
eg
g
eg
eg
j
l
Listen to music using MP3 function
353
57
45
24
23
20
38
35
64
322
31
230
123
207
135
17%
23%
15%
15%
15%
11%
19%
20%
20%
18%
11%
19%
15%
16%
19%
cde
e
e
e
j
l
Send/ receive emails (not SMS)
348
46
69
31
27
22
29
29
52
311
37
282
66
214
125
17%
18%
23%
19%
18%
12%
15%
17%
16%
17%
14%
23%
8%
17%
17%
ef
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Visiting social networking sites (e.g. Facebook)
343
49
54
28
27
22
40
24
69
315
27
253
90
206
129
17%
19%
19%
17%
17%
12%
20%
14%
22%
18%
10%
20%
11%
16%
18%
e
e
eg
j
l
Play games which come pre-installed, by yourself
331
57
52
24
22
32
36
28
45
305
25
234
97
179
142
16%
23%
18%
15%
14%
18%
18%
16%
14%
17%
9%
19%
12%
14%
20%
cdh
j
l
m
Use IM/ Instant messaging
276
54
33
19
24
21
25
11
59
257
19
209
67
154
114
13%
21%
11%
12%
15%
12%
12%
7%
18%
14%
7%
17%
8%
12%
16%
bcefg
g
g
beg
j
l
m
Download applications or programs directly to
your phone
256
27
40
26
19
16
26
18
56
231
25
201
55
156
92
12%
11%
14%
16%
12%
9%
13%
11%
17%
13%
9%
16%
7%
12%
13%
e
eg
j
l
Record video clips using the phone
235
24
42
20
18
17
20
11
42
216
19
175
60
133
95
11%
9%
14%
12%
11%
9%
10%
6%
13%
12%
7%
14%
7%
10%
13%
g
g
g
j
l
Listen to FM radio
219
25
49
13
13
16
18
17
42
200
19
151
68
123
90
11%
10%
17%
8%
9%
9%
9%
10%
13%
11%
7%
12%
8%
10%
12%
acdefg
j
l
Send/ receive video clips
200
36
30
14
16
14
17
12
26
186
14
157
43
101
93
10%
14%
10%
8%
10%
8%
9%
7%
8%
10%
5%
13%
5%
8%
13%
egh
j
l
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Play games which come pre-installed, with others
165
46
30
15
11
11
9
6
19
146
19
126
39
97
63
8%
18%
10%
9%
7%
6%
5%
3%
6%
8%
7%
10%
5%
8%
9%
bcdefgh
fg
g
l
Accessing/ receiving news
158
34
25
17
12
10
20
9
19
142
16
135
23
91
63
8%
13%
9%
10%
8%
6%
10%
5%
6%
8%
6%
11%
3%
7%
9%
egh
l
Accessing/ receiving sports/ team news/ scores
141
33
22
14
8
13
21
5
17
127
13
119
22
84
54
7%
13%
7%
8%
5%
7%
10%
3%
5%
7%
5%
10%
3%
7%
7%
degh
g
g
g
dg
l
Download a new video clip
79
10
12
10
6
4
11
1
12
71
8
68
11
45
32
4%
4%
4%
6%
4%
2%
6%
1%
4%
4%
3%
5%
1%
3%
4%
g
g
g
g
g
g
l
Video streaming
75
15
13
11
1
3
4
5
16
69
7
63
13
39
34
4%
6%
4%
6%
1%
2%
2%
3%
5%
4%
3%
5%
2%
3%
5%
de
d
def
de
l
Video calling
69
13
11
5
3
3
9
4
16
63
6
59
10
32
35
3%
5%
4%
3%
2%
2%
5%
3%
5%
4%
2%
5%
1%
3%
5%
de
e
l
m
Listen to Podcasts
63
7
14
7
4
3
6
4
11
54
9
50
13
42
19
3%
3%
5%
4%
3%
1%
3%
2%
3%
3%
3%
4%
2%
3%
3%
e
l
Using VoIP service e.g. Skype
57
9
16
5
1
4
5
-
12
53
5
46
11
29
26
3%
4%
5%
3%
*%
2%
2%
-%
4%
3%
2%
4%
1%
2%
4%
dg
dg
dg
g
g
dg
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
TV streaming
45
8
9
3
2
3
3
3
11
42
3
33
12
25
20
2%
3%
3%
2%
1%
2%
2%
2%
3%
2%
1%
3%
1%
2%
3%
Other
16
-
5
1
1
-
1
1
2
15
2
10
6
9
7
1%
-%
2%
*%
*%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
e
None of these
176
10
35
19
10
9
20
21
14
149
27
43
132
120
51
9%
4%
12%
11%
7%
5%
10%
12%
5%
8%
10%
3%
16%
9%
7%
aeh
aeh
aeh
aeh
k
Don't know
2
1
1
-
-
-
-
-
-
2
-
-
2
*
2
*%
*%
*%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Send/ receive text messages (SMS)
1625
748
877
294
380
650
302
217
139
228
410
427
515
305
378
1371
133
75
46
79%
76%
82%
91%
94%
85%
53%
73%
74%
84%
88%
80%
82%
80%
74%
79%
79%
77%
81%
a
ef
ef
f
gh
gh
n
n
Use your phone as a camera
566
258
308
151
181
191
43
69
48
82
155
155
180
109
122
488
35
24
19
28%
26%
29%
47%
45%
25%
8%
23%
25%
30%
33%
29%
29%
28%
24%
28%
21%
24%
32%
ef
ef
f
g
gh
p
pq
Accessing the internet
423
220
203
114
146
140
22
43
25
60
135
139
150
72
62
378
19
15
11
21%
22%
19%
36%
36%
18%
4%
15%
13%
22%
29%
26%
24%
19%
12%
22%
11%
16%
18%
b
ef
ef
f
gh
gh
mn
mn
n
pq
p
Send/ receive messages with pictures/
images
341
162
179
93
106
119
23
29
27
50
102
101
118
59
64
300
20
11
11
17%
17%
17%
29%
26%
16%
4%
10%
14%
18%
22%
19%
19%
15%
13%
17%
12%
11%
19%
ef
ef
f
g
gh
n
n
pq
pq
Visiting social networking sites (e.g.
Facebook)
285
128
157
97
104
80
4
34
18
36
89
81
101
58
46
259
12
7
7
14%
13%
15%
30%
26%
11%
1%
11%
10%
13%
19%
15%
16%
15%
9%
15%
7%
7%
13%
ef
ef
f
ghi
n
n
n
pq
pq
Send/ receive emails (not SMS)
259
143
117
66
80
96
17
22
18
27
99
99
97
35
28
227
15
8
9
13%
15%
11%
21%
20%
13%
3%
7%
10%
10%
21%
19%
15%
9%
5%
13%
9%
8%
16%
b
ef
ef
f
ghi
mn
mn
n
q
pq
Listen to music using MP3 function
234
128
106
98
78
51
7
39
17
32
57
58
87
36
53
202
18
6
8
11%
13%
10%
30%
19%
7%
1%
13%
9%
12%
12%
11%
14%
9%
10%
12%
11%
6%
13%
b
def
ef
f
m
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Upload pictures to PC/laptop
216
113
103
65
77
61
13
26
12
31
62
73
65
43
35
193
7
7
9
10%
12%
10%
20%
19%
8%
2%
9%
7%
12%
13%
14%
10%
11%
7%
11%
4%
7%
16%
ef
ef
f
gh
n
n
n
pq
opq
Play games which come pre-installed, by
yourself
178
103
75
61
57
50
10
23
14
23
51
45
65
36
33
164
3
4
7
9%
10%
7%
19%
14%
7%
2%
8%
8%
8%
11%
8%
10%
9%
6%
9%
2%
4%
12%
b
ef
ef
f
n
pq
pq
Use IM/ Instant messaging
170
91
80
68
45
52
6
15
13
23
47
51
65
27
28
150
7
6
6
8%
9%
7%
21%
11%
7%
1%
5%
7%
8%
10%
10%
10%
7%
6%
9%
4%
6%
11%
def
ef
f
g
n
n
p
pq
Download applications or programs
directly to your phone
136
82
55
38
54
38
6
15
9
19
49
38
51
28
20
121
6
4
6
7%
8%
5%
12%
13%
5%
1%
5%
5%
7%
10%
7%
8%
7%
4%
7%
3%
4%
10%
b
ef
ef
f
gh
n
n
n
p
opq
Listen to FM radio
118
70
48
41
34
34
9
19
9
24
14
23
37
24
34
102
7
4
5
6%
7%
4%
13%
8%
4%
2%
6%
5%
9%
3%
4%
6%
6%
7%
6%
4%
4%
8%
b
ef
ef
f
j
j
pq
Accessing/ receiving news
105
69
36
16
47
37
4
7
9
13
50
54
32
11
8
96
3
3
3
5%
7%
3%
5%
12%
5%
1%
2%
5%
5%
11%
10%
5%
3%
1%
6%
2%
3%
6%
b
f
cef
f
ghi
lmn
n
pq
pq
Accessing/ receiving sports/ team news/
scores
92
74
18
15
37
36
4
6
9
10
45
46
30
11
5
85
2
2
2
4%
8%
2%
5%
9%
5%
1%
2%
5%
4%
10%
9%
5%
3%
1%
5%
1%
3%
4%
b
f
cef
f
ghi
lmn
n
n
p
p
Record video clips using the phone
90
51
40
34
32
21
3
10
9
13
27
28
27
20
16
78
5
4
4
4%
5%
4%
11%
8%
3%
1%
3%
5%
5%
6%
5%
4%
5%
3%
5%
3%
4%
7%
ef
ef
f
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Play games which come pre-installed,
with others
87
56
31
31
30
25
-
8
8
14
29
20
31
21
14
80
2
1
3
4%
6%
3%
10%
7%
3%
-%
3%
4%
5%
6%
4%
5%
5%
3%
5%
1%
1%
6%
b
ef
ef
f
g
n
pq
pq
Send/ receive video clips
62
39
23
20
16
23
3
6
3
8
16
24
17
10
11
56
2
1
3
3%
4%
2%
6%
4%
3%
1%
2%
2%
3%
3%
5%
3%
3%
2%
3%
1%
1%
5%
b
ef
f
f
n
q
pq
Video streaming
43
33
10
16
20
6
1
5
4
5
13
11
16
8
8
40
1
1
1
2%
3%
1%
5%
5%
1%
*%
2%
2%
2%
3%
2%
3%
2%
2%
2%
1%
1%
3%
b
ef
ef
p
Download a new video clip
39
28
11
16
14
7
2
1
6
4
14
13
12
10
4
34
2
*
2
2%
3%
1%
5%
3%
1%
*%
*%
3%
1%
3%
2%
2%
3%
1%
2%
1%
*%
4%
b
ef
ef
g
g
n
q
oq
Using VoIP service e.g. Skype
34
28
6
13
15
4
1
6
3
6
10
6
19
6
3
31
1
1
1
2%
3%
1%
4%
4%
1%
*%
2%
2%
2%
2%
1%
3%
2%
1%
2%
1%
1%
2%
b
ef
ef
kn
Video calling
31
20
11
10
16
5
-
3
3
1
8
8
9
7
7
29
*
1
1
2%
2%
1%
3%
4%
1%
-%
1%
1%
*%
2%
2%
1%
2%
1%
2%
*%
1%
2%
b
ef
ef
f
TV streaming
28
23
6
12
10
4
2
8
4
4
4
4
11
7
6
27
1
*
1
1%
2%
1%
4%
2%
1%
*%
3%
2%
1%
1%
1%
2%
2%
1%
2%
1%
*%
1%
b
ef
ef
q
Listen to Podcasts
26
22
4
4
15
6
2
3
3
*
9
7
10
5
4
21
1
2
2
1%
2%
*%
1%
4%
1%
*%
1%
2%
*%
2%
1%
2%
1%
1%
1%
1%
2%
4%
b
cef
i
op
Other
12
7
5
1
1
6
4
1
2
1
3
5
5
2
-
8
1
2
-
1%
1%
*%
*%
*%
1%
1%
*%
1%
*%
1%
1%
1%
*%
-%
*%
1%
2%
-%
n
n
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
None of these
332
174
158
10
8
82
233
65
44
31
35
80
88
56
109
276
30
18
8
16%
18%
15%
3%
2%
11%
41%
22%
23%
11%
8%
15%
14%
15%
21%
16%
18%
19%
14%
cd
cde
ij
ij
klm
Don't know
18
10
8
-
-
4
14
2
-
3
-
5
4
6
2
17
-
1
*
1%
1%
1%
-%
-%
1%
2%
1%
-%
1%
-%
1%
1%
2%
*%
1%
-%
1%
*%
cde
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Send/ receive text messages (SMS)
1625
217
221
129
120
142
154
130
258
1425
200
1092
525
1001
578
79%
86%
75%
79%
78%
80%
77%
76%
81%
80%
74%
88%
65%
78%
80%
bdfg
j
l
Use your phone as a camera
566
73
75
50
35
44
53
41
117
505
60
411
154
332
215
28%
29%
26%
31%
23%
25%
27%
24%
36%
28%
22%
33%
19%
26%
30%
bdefg
j
l
Accessing the internet
423
56
55
36
34
38
41
37
80
384
39
312
110
250
162
21%
22%
19%
22%
22%
21%
21%
22%
25%
22%
15%
25%
14%
20%
22%
j
l
Send/ receive messages with pictures/ images
341
47
36
27
30
22
38
17
81
303
38
258
83
199
131
17%
19%
12%
17%
20%
12%
19%
10%
25%
17%
14%
21%
10%
16%
18%
g
g
beg
beg
bceg
l
Visiting social networking sites (e.g. Facebook)
285
38
49
22
22
16
33
23
55
262
23
211
74
167
111
14%
15%
17%
14%
14%
9%
17%
13%
17%
15%
8%
17%
9%
13%
15%
e
e
e
j
l
Send/ receive emails (not SMS)
259
38
49
28
17
15
18
20
42
231
28
210
49
162
89
13%
15%
17%
17%
11%
8%
9%
12%
13%
13%
11%
17%
6%
13%
12%
e
ef
ef
l
Listen to music using MP3 function
234
33
31
19
16
16
21
28
38
210
24
150
84
135
91
11%
13%
10%
11%
10%
9%
11%
16%
12%
12%
9%
12%
10%
11%
13%
e
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Upload pictures to PC/laptop
216
30
29
22
16
14
18
11
53
190
26
163
53
128
78
10%
12%
10%
13%
11%
8%
9%
6%
17%
11%
10%
13%
7%
10%
11%
g
g
befg
l
Play games which come pre-installed, by yourself
178
24
34
19
15
17
18
14
24
159
19
133
45
104
67
9%
9%
12%
12%
10%
10%
9%
8%
7%
9%
7%
11%
6%
8%
9%
l
Use IM/ Instant messaging
170
21
21
15
18
13
11
9
43
158
12
131
39
91
73
8%
8%
7%
9%
12%
7%
5%
5%
13%
9%
4%
11%
5%
7%
10%
fg
befg
j
l
m
Download applications or programs directly to
your phone
136
14
22
14
11
11
14
6
29
123
14
105
31
85
46
7%
6%
7%
9%
7%
6%
7%
4%
9%
7%
5%
8%
4%
7%
6%
g
g
l
Listen to FM radio
118
14
34
10
7
6
8
9
14
106
12
80
37
63
50
6%
6%
12%
6%
5%
4%
4%
5%
4%
6%
4%
6%
5%
5%
7%
acdefgh
Accessing/ receiving news
105
25
16
13
6
4
11
5
17
94
11
90
15
58
43
5%
10%
5%
8%
4%
2%
5%
3%
5%
5%
4%
7%
2%
5%
6%
deg
eg
l
Accessing/ receiving sports/ team news/ scores
92
23
13
10
5
7
15
3
10
84
8
81
12
58
31
4%
9%
5%
6%
3%
4%
8%
2%
3%
5%
3%
7%
1%
5%
4%
degh
g
dgh
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Record video clips using the phone
90
8
13
10
8
7
9
3
20
83
7
67
24
56
30
4%
3%
5%
6%
5%
4%
4%
2%
6%
5%
3%
5%
3%
4%
4%
g
g
l
Play games which come pre-installed, with others
87
22
14
10
7
6
6
1
13
78
8
69
18
50
33
4%
9%
5%
6%
5%
3%
3%
*%
4%
4%
3%
6%
2%
4%
5%
efg
g
g
g
g
g
g
l
Send/ receive video clips
62
12
10
7
3
4
3
3
14
60
3
54
8
34
26
3%
5%
3%
4%
2%
3%
1%
2%
4%
3%
1%
4%
1%
3%
4%
f
j
l
Video streaming
43
10
9
8
-
3
2
1
8
38
6
35
8
24
18
2%
4%
3%
5%
-%
2%
1%
1%
2%
2%
2%
3%
1%
2%
2%
dg
d
dfg
d
l
Download a new video clip
39
4
5
4
2
3
7
-
10
33
5
34
5
22
14
2%
2%
2%
3%
1%
1%
3%
-%
3%
2%
2%
3%
1%
2%
2%
g
g
g
l
Using VoIP service e.g. Skype
34
8
6
5
-
2
2
-
8
33
1
29
5
13
20
2%
3%
2%
3%
-%
1%
1%
-%
2%
2%
*%
2%
1%
1%
3%
dg
dg
dg
dg
j
l
m
Video calling
31
8
3
2
2
3
4
-
8
28
2
25
6
16
14
2%
3%
1%
2%
1%
2%
2%
-%
2%
2%
1%
2%
1%
1%
2%
g
g
g
l
TV streaming
28
7
5
1
1
3
2
1
7
26
3
21
8
15
13
1%
3%
2%
1%
1%
1%
1%
*%
2%
1%
1%
2%
1%
1%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Listen to Podcasts
26
2
7
2
2
2
-
2
3
20
6
20
5
16
7
1%
1%
2%
1%
1%
1%
-%
1%
1%
1%
2%
2%
1%
1%
1%
f
l
Other
12
-
5
1
1
-
1
1
1
10
1
7
5
9
3
1%
-%
2%
*%
*%
-%
*%
*%
*%
1%
1%
1%
1%
1%
*%
e
None of these
332
31
53
27
19
29
34
36
46
280
52
97
234
218
106
16%
12%
18%
17%
12%
17%
17%
21%
14%
16%
19%
8%
29%
17%
15%
ad
k
Don't know
18
3
5
-
3
2
1
1
3
13
5
6
12
11
7
1%
1%
2%
-%
2%
1%
*%
*%
1%
1%
2%
*%
1%
1%
1%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28C). You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
750
386
364
201
211
295
43
93
50
101
220
226
260
135
129
483
81
87
99
Effective Weighted Sample
520
268
253
132
141
216
34
59
32
75
166
159
179
95
88
427
53
61
92
Total
583
296
287
153
174
220
35
58
35
84
187
190
196
101
95
517
29
23
14
I always use in the home
36
20
16
6
14
10
**
**
**
4
3
9
8
9
10
31
**
**
**
6%
7%
6%
4%
8%
5%
**
**
**
4%
2%
5%
4%
9%
10%
6%
**
**
**
I mainly use in the home
54
25
29
12
17
22
**
**
**
9
18
14
17
12
11
48
**
**
**
9%
8%
10%
8%
10%
10%
**
**
**
11%
10%
7%
8%
12%
12%
9%
**
**
**
I use equally in the home and outside the
home
294
146
148
98
93
94
**
**
**
45
91
74
111
57
52
262
**
**
**
50%
49%
52%
64%
53%
43%
**
**
**
53%
49%
39%
57%
56%
55%
51%
**
**
**
e
e
k
k
k
I mainly use outside the home
133
70
63
27
32
63
**
**
**
17
59
66
39
12
15
117
**
**
**
23%
24%
22%
18%
18%
29%
**
**
**
21%
32%
35%
20%
12%
16%
23%
**
**
**
cd
lmn
I always use outside the home
47
21
26
7
13
21
**
**
**
7
14
20
15
5
7
41
**
**
**
8%
7%
9%
5%
8%
10%
**
**
**
8%
7%
11%
8%
4%
7%
8%
**
**
**
Don't know
19
15
4
3
5
10
**
**
**
2
1
7
6
6
*
18
**
**
**
3%
5%
2%
2%
3%
4%
**
**
**
2%
1%
4%
3%
6%
*%
3%
**
**
**
b
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28C). You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
750
66
59
52
53
56
60
68
69
579
171
513
237
428
223
Effective Weighted Sample
520
64
55
50
51
54
57
65
64
456
75
356
174
321
179
Total
583
81
79
44
42
46
58
56
110
529
54
429
154
351
218
I always use in the home
36
**
**
**
**
**
**
**
**
31
5
18
17
22
12
6%
**
**
**
**
**
**
**
**
6%
10%
4%
11%
6%
5%
k
I mainly use in the home
54
**
**
**
**
**
**
**
**
46
8
36
18
32
20
9%
**
**
**
**
**
**
**
**
9%
15%
8%
11%
9%
9%
I use equally in the home and outside the home
294
**
**
**
**
**
**
**
**
270
24
209
85
173
115
50%
**
**
**
**
**
**
**
**
51%
45%
49%
56%
49%
53%
I mainly use outside the home
133
**
**
**
**
**
**
**
**
121
12
113
20
86
45
23%
**
**
**
**
**
**
**
**
23%
23%
26%
13%
24%
21%
l
I always use outside the home
47
**
**
**
**
**
**
**
**
43
4
38
8
28
18
8%
**
**
**
**
**
**
**
**
8%
7%
9%
5%
8%
8%
Don't know
19
**
**
**
**
**
**
**
**
19
*
15
5
10
9
3%
**
**
**
**
**
**
**
**
4%
1%
3%
3%
3%
4%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28D). Do you use any of the following types of apps or applications on your Smartphone? (MULTICODE)
Base : Those with a Smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
i
j
k
l
m
n
o
p
q
~r
Unweighted total
811
427
384
203
215
314
79
84
54
104
240
250
283
134
144
511
101
103
96
Effective Weighted Sample
559
298
262
135
142
227
60
52
37
78
181
173
193
95
98
451
65
74
90
Total
620
319
301
155
175
225
65
49
36
89
206
205
206
103
106
544
35
28
13
Social networking (e.g. Facebook,
Twitter, LinkedIn)
355
164
191
122
121
97
**
**
**
49
118
111
127
57
60
317
16
13
**
57%
51%
64%
79%
69%
43%
**
**
**
55%
57%
54%
62%
55%
56%
58%
45%
45%
**
a
e
e
pq
Maps
269
148
121
57
83
105
**
**
**
33
114
119
93
34
24
243
11
8
**
43%
46%
40%
37%
47%
47%
**
**
**
37%
56%
58%
45%
33%
22%
45%
32%
29%
**
i
lmn
n
q
Games
254
148
107
80
85
76
**
**
**
32
89
70
98
42
45
230
11
8
**
41%
46%
35%
52%
49%
34%
**
**
**
36%
43%
34%
48%
41%
42%
42%
31%
27%
**
b
e
e
k
q
News/ sports news
246
160
85
47
76
99
**
**
**
29
121
108
81
32
24
222
8
10
**
40%
50%
28%
30%
43%
44%
**
**
**
33%
59%
53%
39%
31%
23%
41%
23%
35%
**
b
c
c
i
lmn
n
p
Travel (timetables etc.)
170
92
78
41
49
67
**
**
**
17
82
84
60
18
9
157
6
4
**
27%
29%
26%
27%
28%
30%
**
**
**
19%
40%
41%
29%
17%
8%
29%
16%
14%
**
i
lmn
mn
pq
Shopping (e.g. Tesco, Ocado, eBay)
126
59
66
38
46
36
**
**
**
16
44
37
50
20
20
115
3
4
**
20%
19%
22%
25%
26%
16%
**
**
**
18%
21%
18%
24%
19%
18%
21%
8%
16%
**
e
e
p
Banking
106
61
45
28
29
41
**
**
**
7
45
40
39
17
11
94
5
5
**
17%
19%
15%
18%
17%
18%
**
**
**
7%
22%
19%
19%
16%
10%
17%
13%
17%
**
i
n
None of these
91
45
46
19
19
35
**
**
**
14
20
27
30
15
19
75
9
6
**
15%
14%
15%
12%
11%
16%
**
**
**
16%
10%
13%
15%
15%
18%
14%
25%
21%
**
o
Don't know
29
14
15
4
5
10
**
**
**
5
5
5
7
7
10
23
3
2
**
5%
4%
5%
3%
3%
4%
**
**
**
6%
2%
2%
3%
7%
10%
4%
8%
7%
**
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28D). Do you use any of the following types of apps or applications on your Smartphone? (MULTICODE)
Base : Those with a Smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
811
72
60
63
59
53
75
60
69
600
211
552
257
472
243
Effective Weighted Sample
559
69
55
61
57
51
72
58
65
467
101
385
186
345
192
Total
620
90
77
53
45
44
72
50
113
540
80
460
158
380
227
Social networking (e.g. Facebook, Twitter,
LinkedIn)
355
**
**
**
**
**
**
**
**
317
38
259
96
216
130
57%
**
**
**
**
**
**
**
**
59%
48%
56%
61%
57%
57%
j
Maps
269
**
**
**
**
**
**
**
**
240
29
220
49
172
91
43%
**
**
**
**
**
**
**
**
44%
36%
48%
31%
45%
40%
l
Games
254
**
**
**
**
**
**
**
**
225
29
196
58
152
96
41%
**
**
**
**
**
**
**
**
42%
36%
43%
37%
40%
42%
News/ sports news
246
**
**
**
**
**
**
**
**
216
29
203
43
164
76
40%
**
**
**
**
**
**
**
**
40%
37%
44%
27%
43%
33%
l
n
Travel (timetables etc.)
170
**
**
**
**
**
**
**
**
148
22
143
27
112
54
27%
**
**
**
**
**
**
**
**
27%
27%
31%
17%
29%
24%
l
Shopping (e.g. Tesco, Ocado, eBay)
126
**
**
**
**
**
**
**
**
112
14
99
26
74
49
20%
**
**
**
**
**
**
**
**
21%
17%
22%
17%
19%
21%
Banking
106
**
**
**
**
**
**
**
**
95
11
88
18
61
42
17%
**
**
**
**
**
**
**
**
18%
14%
19%
12%
16%
19%
l
None of these
91
**
**
**
**
**
**
**
**
73
18
65
26
54
35
15%
**
**
**
**
**
**
**
**
14%
23%
14%
16%
14%
16%
i
Don't know
29
**
**
**
**
**
**
**
**
24
5
19
8
21
7
5%
**
**
**
**
**
**
**
**
4%
6%
4%
5%
6%
3%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Very satisfied
1222
582
640
193
244
451
335
185
105
154
262
322
368
235
297
1027
101
59
35
60%
59%
60%
60%
60%
59%
59%
62%
55%
57%
56%
61%
58%
61%
58%
59%
60%
60%
62%
Fairly satisfied
653
314
338
97
132
240
183
81
68
96
167
165
205
120
163
549
53
33
18
32%
32%
32%
30%
33%
32%
32%
27%
36%
36%
36%
31%
32%
31%
32%
32%
31%
34%
32%
g
g
g
Neither
83
39
44
14
12
38
19
14
7
8
20
15
33
13
22
71
8
2
2
4%
4%
4%
4%
3%
5%
3%
5%
4%
3%
4%
3%
5%
3%
4%
4%
5%
2%
3%
k
Fairly dissatisfied
38
20
18
10
7
14
8
6
6
6
8
9
10
8
11
34
2
2
1
2%
2%
2%
3%
2%
2%
1%
2%
3%
2%
2%
2%
2%
2%
2%
2%
1%
2%
1%
Very dissatisfied
24
9
15
2
3
12
7
5
2
2
3
11
4
3
5
20
3
1
1
1%
1%
1%
1%
1%
2%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
l
Don't know
34
17
17
6
7
7
14
7
2
4
6
10
11
3
11
32
2
*
-
2%
2%
2%
2%
2%
1%
2%
2%
1%
2%
1%
2%
2%
1%
2%
2%
1%
1%
-%
e
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Very satisfied
1222
87
197
101
105
99
131
117
190
1073
149
755
462
780
407
60%
34%
67%
62%
68%
56%
66%
68%
59%
60%
56%
61%
58%
61%
56%
ae
a
ae
a
ae
ae
a
n
Fairly satisfied
653
120
74
51
41
67
55
44
97
562
91
388
260
385
249
32%
47%
25%
31%
27%
38%
28%
26%
30%
31%
34%
31%
32%
30%
35%
bcdefgh
bdfg
m
Neither
83
26
7
4
3
6
8
6
11
70
13
48
35
56
25
4%
10%
2%
2%
2%
3%
4%
4%
4%
4%
5%
4%
4%
4%
4%
bcdefgh
Fairly dissatisfied
38
5
5
4
2
4
3
2
8
31
7
22
17
19
19
2%
2%
2%
3%
1%
2%
1%
1%
3%
2%
3%
2%
2%
1%
3%
Very dissatisfied
24
2
5
3
1
-
1
2
6
18
6
10
13
15
8
1%
1%
2%
2%
*%
-%
1%
1%
2%
1%
2%
1%
2%
1%
1%
e
Don't know
34
13
7
-
2
2
-
1
7
31
3
19
15
21
13
2%
5%
2%
-%
1%
1%
-%
*%
2%
2%
1%
2%
2%
2%
2%
cdefg
cf
cf
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3091
1492
1599
450
535
1167
939
533
334
389
587
730
941
638
782
1786
425
416
464
Effective Weighted Sample
2035
986
1050
291
339
790
641
336
203
262
429
491
622
427
504
1551
286
281
427
Total
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
Very satisfied
1167
550
618
186
235
441
305
182
108
159
231
287
348
234
299
976
103
54
34
57%
56%
58%
58%
58%
58%
54%
61%
57%
59%
50%
54%
55%
61%
59%
56%
62%
55%
60%
j
j
k
Fairly satisfied
605
296
309
90
115
221
179
70
60
77
170
171
188
102
145
514
44
31
17
29%
30%
29%
28%
28%
29%
32%
24%
32%
29%
37%
32%
30%
27%
28%
30%
26%
32%
29%
g
gi
Neither
104
57
47
19
20
38
26
20
3
11
33
23
39
18
24
87
12
2
1
5%
6%
4%
6%
5%
5%
5%
7%
2%
4%
7%
4%
6%
5%
5%
5%
7%
2%
2%
h
h
r
qr
Fairly dissatisfied
84
34
50
11
14
35
24
14
6
10
14
23
30
15
15
71
4
6
2
4%
3%
5%
3%
3%
5%
4%
5%
3%
4%
3%
4%
5%
4%
3%
4%
2%
7%
4%
p
Very dissatisfied
59
26
33
10
14
18
17
5
9
8
10
18
16
10
14
50
2
4
3
3%
3%
3%
3%
4%
2%
3%
2%
5%
3%
2%
3%
3%
3%
3%
3%
1%
4%
5%
g
op
Don't know
35
18
16
6
7
7
14
7
2
4
7
10
9
3
12
33
1
*
*
2%
2%
2%
2%
2%
1%
2%
2%
1%
2%
2%
2%
1%
1%
2%
2%
1%
*%
*%
e
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3091
217
235
214
222
234
224
227
213
2190
901
1630
1449
1779
848
Effective Weighted Sample
2035
207
217
203
211
223
212
216
198
xx-xxxx-xxxx
397
1079
1021
1278
657
Total
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
Very satisfied
1167
94
175
85
90
94
129
122
186
1048
119
715
449
713
420
57%
37%
59%
52%
59%
53%
65%
71%
58%
59%
44%
58%
56%
56%
58%
a
a
a
a
ace
abcdeh
a
j
Fairly satisfied
605
112
70
53
47
59
50
35
87
521
85
365
234
376
213
29%
44%
24%
32%
31%
33%
25%
20%
27%
29%
31%
29%
29%
30%
29%
bcdefgh
g
g
bg
Neither
104
19
14
12
6
9
11
4
15
81
22
59
45
68
34
5%
8%
5%
7%
4%
5%
5%
2%
5%
5%
8%
5%
6%
5%
5%
g
g
i
Fairly dissatisfied
84
10
18
9
8
8
3
7
7
64
20
50
33
62
20
4%
4%
6%
6%
5%
4%
2%
4%
2%
4%
7%
4%
4%
5%
3%
f
f
i
n
Very dissatisfied
59
4
11
4
1
7
5
3
15
38
21
34
25
34
22
3%
1%
4%
3%
1%
4%
2%
2%
5%
2%
8%
3%
3%
3%
3%
d
d
d
i
Don't know
35
13
6
-
2
1
-
1
10
33
2
18
17
22
13
2%
5%
2%
-%
1%
1%
-%
*%
3%
2%
1%
1%
2%
2%
2%
cdefg
cf
cfg
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTICODE OPTIONS 1-4 ONLY)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes - PC
1050
526
524
153
156
435
306
101
75
128
311
341
348
185
176
910
70
44
27
47%
49%
45%
47%
38%
56%
41%
27%
35%
46%
66%
60%
52%
45%
29%
48%
36%
39%
43%
d
cdf
g
gh
ghi
lmn
mn
n
pqr
p
Yes - laptop
1230
578
653
192
276
502
260
126
101
170
323
391
403
209
228
1049
86
59
37
55%
53%
56%
59%
68%
64%
35%
33%
47%
61%
68%
69%
60%
50%
38%
56%
44%
53%
59%
f
cf
f
g
gh
ghi
lmn
mn
n
p
p
p
Yes - netbook
92
50
42
17
17
49
9
3
9
10
30
30
37
14
11
79
4
5
4
4%
5%
4%
5%
4%
6%
1%
1%
4%
4%
6%
5%
5%
3%
2%
4%
2%
4%
6%
f
f
f
g
g
g
n
n
p
op
Yes - tablet computer - e.g. iPad
40
22
18
7
9
18
5
3
1
3
17
17
16
4
3
35
2
2
1
2%
2%
2%
2%
2%
2%
1%
1%
*%
1%
4%
3%
2%
1%
1%
2%
1%
2%
2%
f
f
f
ghi
mn
n
No
526
244
281
67
60
94
305
190
77
49
23
51
112
100
262
413
70
29
13
23%
23%
24%
20%
15%
12%
41%
50%
35%
18%
5%
9%
17%
24%
43%
22%
35%
26%
22%
e
cde
hij
ij
j
k
kl
klm
oqr
Don't know
4
3
1
1
-
2
2
3
1
1
-
-
1
2
2
4
-
*
-
*%
*%
*%
*%
-%
*%
*%
1%
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTICODE OPTIONS 1-4 ONLY)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes - PC
1050
137
165
96
77
97
115
69
153
888
161
665
377
675
349
47%
49%
54%
52%
47%
49%
55%
37%
43%
45%
55%
53%
38%
49%
43%
g
gh
g
g
g
gh
i
l
n
Yes - laptop
1230
120
207
101
97
107
111
107
198
1053
177
832
396
802
392
55%
43%
67%
54%
60%
54%
53%
57%
56%
54%
61%
66%
40%
58%
48%
acefgh
a
a
a
a
a
a
i
l
n
Yes - netbook
92
5
13
12
4
8
9
8
20
80
12
67
24
64
24
4%
2%
4%
6%
3%
4%
4%
4%
6%
4%
4%
5%
2%
5%
3%
a
a
l
Yes - tablet computer - e.g. iPad
40
7
11
1
2
7
2
2
3
33
6
32
8
29
10
2%
3%
4%
*%
1%
3%
1%
1%
1%
2%
2%
3%
1%
2%
1%
c
cg
c
l
No
526
79
40
39
32
47
41
46
89
479
47
150
373
274
238
23%
28%
13%
21%
20%
24%
20%
25%
25%
24%
16%
12%
38%
20%
29%
bdf
b
b
b
b
j
k
m
Don't know
4
2
-
-
1
-
2
-
-
4
*
1
3
3
2
*%
1%
-%
-%
1%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes - have access and use at home
1671
813
858
261
352
665
393
181
130
227
440
502
532
305
332
1431
118
76
46
74%
75%
73%
80%
86%
85%
53%
48%
60%
81%
93%
89%
80%
74%
55%
76%
60%
69%
74%
f
cf
cf
g
gh
ghi
lmn
mn
n
pq
p
p
Yes - have access but don't use at home
44
15
29
3
6
13
23
6
8
7
8
9
16
10
9
31
8
3
1
2%
1%
2%
1%
1%
2%
3%
2%
4%
2%
2%
2%
2%
2%
1%
2%
4%
3%
2%
c
o
No do not have access at home
527
247
280
61
49
97
320
189
76
46
24
53
118
95
261
411
70
30
15
23%
23%
24%
19%
12%
12%
43%
50%
35%
16%
5%
9%
18%
23%
43%
22%
36%
27%
24%
de
cde
hij
ij
j
k
kl
klm
oqr
o
Don't know
14
7
7
2
2
5
5
2
3
-
1
2
3
4
5
12
-
1
-
1%
1%
1%
1%
*%
1%
1%
*%
1%
-%
*%
*%
*%
1%
1%
1%
-%
1%
-%
r
ALL WITH ACCESS
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
76%
77%
76%
81%
88%
87%
56%
49%
64%
84%
95%
90%
82%
76%
56%
78%
64%
72%
76%
f
cf
cf
g
gh
ghi
lmn
mn
n
pq
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes - have access and use at home
1671
194
261
144
127
148
162
135
259
1440
231
1089
573
1071
554
74%
69%
85%
77%
78%
75%
77%
72%
73%
73%
79%
86%
58%
78%
68%
acdefgh
a
a
i
l
n
Yes - have access but don't use at home
44
4
3
3
3
2
3
7
7
37
8
17
27
27
16
2%
1%
1%
1%
2%
1%
1%
4%
2%
2%
3%
1%
3%
2%
2%
be
k
No do not have access at home
527
77
42
39
29
46
46
44
87
474
53
148
375
277
235
23%
28%
14%
21%
18%
24%
22%
24%
25%
24%
18%
12%
38%
20%
29%
bd
b
b
b
b
b
j
k
m
Don't know
14
5
1
1
3
1
-
1
1
13
1
6
7
7
6
1%
2%
*%
*%
2%
*%
-%
*%
*%
1%
*%
1%
1%
1%
1%
f
f
ALL WITH ACCESS
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
76%
71%
86%
79%
80%
76%
78%
76%
75%
75%
82%
88%
61%
79%
70%
acefgh
a
a
i
l
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Your workplace
534
271
264
57
136
284
58
18
24
76
231
234
208
64
28
469
32
22
12
24%
25%
22%
17%
33%
36%
8%
5%
11%
27%
49%
41%
31%
16%
5%
25%
16%
19%
19%
f
cf
cf
g
gh
ghi
lmn
mn
n
pqr
Anywhere - using a 3G mobile phone/
Smartphone
337
173
164
88
99
126
24
26
24
46
119
111
125
56
45
306
18
9
4
15%
16%
14%
27%
24%
16%
3%
7%
11%
16%
25%
20%
19%
14%
7%
16%
9%
8%
6%
ef
ef
f
g
ghi
mn
mn
n
pqr
In someone else's home
259
113
146
84
77
73
26
45
20
36
64
61
94
43
61
216
28
8
7
11%
10%
12%
26%
19%
9%
3%
12%
9%
13%
14%
11%
14%
10%
10%
11%
14%
7%
11%
def
ef
f
n
q
q
School/ college
99
51
48
70
14
14
2
9
1
10
24
31
47
10
12
91
2
4
2
4%
5%
4%
21%
3%
2%
*%
2%
1%
4%
5%
5%
7%
2%
2%
5%
1%
3%
4%
def
f
f
h
gh
mn
mn
p
p
Library
93
45
48
35
23
18
18
25
3
17
13
17
47
8
21
83
4
3
3
4%
4%
4%
11%
6%
2%
2%
7%
1%
6%
3%
3%
7%
2%
3%
4%
2%
3%
5%
def
ef
hj
hj
kmn
Anywhere - using Wi-Fi/ wireless
broadband and a laptop/ portable media
player/ portable games console/ E-
reader/ tablet computer
91
53
38
19
18
38
17
6
5
11
32
38
36
12
6
81
4
4
3
4%
5%
3%
6%
4%
5%
2%
2%
2%
4%
7%
7%
5%
3%
1%
4%
2%
3%
4%
b
f
f
f
gh
mn
mn
n
p
Internet cafe
63
33
30
20
14
19
10
6
8
8
16
17
28
13
5
58
3
*
1
3%
3%
3%
6%
3%
2%
1%
2%
4%
3%
3%
3%
4%
3%
1%
3%
2%
*%
2%
ef
f
n
n
n
q
University
60
25
36
38
8
14
*
19
2
2
12
16
38
4
3
53
2
4
1
3%
2%
3%
12%
2%
2%
*%
5%
1%
1%
3%
3%
6%
1%
*%
3%
1%
4%
1%
def
f
f
hi
i
mn
kmn
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Other
41
25
16
2
11
15
13
2
4
7
14
10
13
7
11
37
1
2
2
2%
2%
1%
1%
3%
2%
2%
1%
2%
2%
3%
2%
2%
2%
2%
2%
*%
1%
3%
g
g
p
No, do not
1211
565
646
96
144
369
602
279
155
145
138
208
289
256
458
981
119
73
38
54%
52%
55%
29%
35%
47%
81%
74%
71%
52%
29%
37%
43%
62%
75%
52%
61%
65%
61%
cd
cde
ij
ij
j
k
kl
klm
o
o
o
EVER USE INTERNET AT HOME OR
ELSEWHERE
1795
870
925
296
387
703
409
207
146
247
453
520
583
325
366
1527
139
81
49
80%
80%
79%
90%
95%
90%
55%
55%
67%
88%
96%
92%
87%
79%
60%
81%
70%
72%
78%
f
cef
f
g
gh
ghi
lmn
mn
n
pq
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Your workplace
534
78
92
39
35
43
48
40
92
484
51
518
16
368
155
24%
28%
30%
21%
21%
22%
23%
22%
26%
25%
17%
41%
2%
27%
19%
cdeg
j
l
n
Anywhere - using a 3G mobile phone/
Smartphone
337
67
28
24
26
28
31
31
72
305
32
252
85
193
141
15%
24%
9%
13%
16%
14%
15%
16%
20%
16%
11%
20%
9%
14%
17%
bcdefg
b
b
bc
j
l
m
In someone else's home
259
49
30
20
12
14
22
17
51
226
33
157
100
142
110
11%
18%
10%
11%
8%
7%
11%
9%
14%
11%
11%
12%
10%
10%
14%
bcdefg
de
m
School/ college
99
29
11
8
3
9
4
12
14
96
3
35
64
56
40
4%
10%
4%
4%
2%
5%
2%
6%
4%
5%
1%
3%
7%
4%
5%
bcdefh
df
j
k
Library
93
21
15
7
6
6
6
7
15
86
8
28
66
52
39
4%
8%
5%
4%
3%
3%
3%
4%
4%
4%
3%
2%
7%
4%
5%
def
k
Anywhere - using Wi-Fi/ wireless broadband and
a laptop/ portable media player/ portable games
console/ E-reader/ tablet computer
91
8
18
8
5
8
6
5
24
75
16
64
27
63
26
4%
3%
6%
5%
3%
4%
3%
2%
7%
4%
6%
5%
3%
5%
3%
adfg
l
Internet cafe
63
28
6
3
2
4
2
3
11
57
6
48
15
29
33
3%
10%
2%
2%
1%
2%
1%
1%
3%
3%
2%
4%
1%
2%
4%
bcdefgh
l
m
University
60
13
14
3
3
7
5
1
6
56
4
23
38
29
31
3%
5%
5%
2%
2%
4%
2%
1%
2%
3%
1%
2%
4%
2%
4%
g
g
g
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Other
41
15
3
2
1
6
11
-
-
32
9
21
20
25
14
2%
5%
1%
1%
*%
3%
5%
-%
-%
2%
3%
2%
2%
2%
2%
bcdgh
dgh
bcdgh
i
No, do not
1211
115
163
110
97
103
107
102
184
1041
170
495
705
721
452
54%
41%
53%
59%
60%
52%
51%
55%
52%
53%
58%
39%
72%
52%
56%
a
a
a
a
a
a
a
i
k
EVER USE INTERNET AT HOME OR
ELSEWHERE
1795
222
273
150
133
161
169
140
278
1552
242
1160
625
1144
602
80%
79%
89%
81%
82%
82%
81%
75%
78%
79%
83%
92%
64%
83%
74%
acdefgh
l
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2624
1283
1341
419
504
1064
637
355
252
359
567
707
854
513
550
1545
351
337
391
Effective Weighted Sample
1743
861
882
268
320
725
449
227
150
242
416
474
568
350
356
1345
237
229
361
Total
1795
870
925
296
387
703
409
207
146
247
453
520
583
325
366
1527
139
81
49
Every day
1190
598
592
221
283
449
236
125
85
167
342
389
422
183
195
1030
76
53
31
66%
69%
64%
75%
73%
64%
58%
61%
58%
68%
75%
75%
72%
56%
53%
67%
55%
66%
63%
b
ef
ef
f
ghi
mn
mn
p
p
p
Several times a week
333
155
178
44
56
153
80
37
27
46
70
83
96
67
88
275
33
18
8
19%
18%
19%
15%
14%
22%
20%
18%
19%
19%
16%
16%
16%
20%
24%
18%
24%
22%
17%
cd
kl
or
At least once a week
122
58
64
16
26
46
34
16
13
14
19
20
28
34
40
98
14
5
5
7%
7%
7%
5%
7%
7%
8%
8%
9%
6%
4%
4%
5%
10%
11%
6%
10%
6%
10%
j
kl
kl
o
o
At least once a month
66
27
39
8
10
30
18
14
10
6
10
10
15
24
17
53
11
1
1
4%
3%
4%
3%
3%
4%
4%
7%
7%
3%
2%
2%
3%
7%
5%
3%
8%
1%
3%
ij
ij
kl
k
q
oqr
q
A few times a year
16
4
12
2
2
4
8
3
1
1
5
1
5
6
5
13
1
1
1
1%
*%
1%
1%
*%
1%
2%
2%
1%
*%
1%
*%
1%
2%
1%
1%
1%
1%
1%
a
e
k
k
Less than once a year
2
2
*
-
2
*
*
*
2
-
*
-
*
-
2
2
-
-
*
*%
*%
*%
-%
*%
*%
*%
*%
1%
-%
*%
-%
*%
-%
*%
*%
-%
-%
1%
Never
43
16
27
2
1
13
28
10
7
7
3
13
6
9
15
36
2
3
2
2%
2%
3%
1%
*%
2%
7%
5%
5%
3%
1%
3%
1%
3%
4%
2%
1%
4%
5%
d
cde
j
j
j
l
l
op
Don't know
23
12
11
4
7
7
5
1
1
5
3
4
12
3
4
20
2
1
*
1%
1%
1%
1%
2%
1%
1%
*%
1%
2%
1%
1%
2%
1%
1%
1%
2%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2624
189
218
195
189
209
187
178
180
1864
760
1512
1102
1549
684
Effective Weighted Sample
1743
181
201
185
180
200
177
170
168
1435
347
1006
786
1123
536
Total
1795
222
273
150
133
161
169
140
278
1552
242
1160
625
1144
602
Every day
1190
140
200
111
84
103
121
95
177
1013
176
806
380
786
373
66%
63%
73%
74%
63%
64%
71%
68%
64%
65%
73%
69%
61%
69%
62%
adeh
adeh
i
l
n
Several times a week
333
38
39
22
28
26
24
24
73
300
33
203
125
210
115
19%
17%
14%
15%
21%
16%
14%
17%
26%
19%
14%
18%
20%
18%
19%
abcefg
j
At least once a week
122
14
13
6
12
21
8
11
12
103
19
78
43
64
53
7%
6%
5%
4%
9%
13%
5%
8%
4%
7%
8%
7%
7%
6%
9%
c
abcfh
m
At least once a month
66
14
9
5
2
3
5
6
9
60
6
36
30
39
26
4%
6%
3%
3%
2%
2%
3%
4%
3%
4%
2%
3%
5%
3%
4%
de
A few times a year
16
5
1
1
-
2
2
1
2
15
1
6
9
7
8
1%
2%
*%
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
k
Less than once a year
2
2
-
-
-
-
-
-
-
2
-
2
*
-
2
*%
1%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
-%
*%
Never
43
6
2
2
5
6
8
2
4
39
4
17
26
21
20
2%
3%
1%
1%
4%
4%
5%
1%
2%
2%
2%
1%
4%
2%
3%
b
b
k
Don't know
23
3
9
2
1
-
1
2
1
21
2
12
11
17
5
1%
1%
3%
2%
1%
-%
*%
1%
1%
1%
1%
1%
2%
2%
1%
e
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Ordinary phone line - dialup access
14
5
9
*
3
1
9
*
1
3
3
4
7
1
2
12
-
1
*
1%
1%
1%
*%
1%
*%
2%
*%
1%
1%
1%
1%
1%
*%
1%
1%
-%
1%
1%
ce
Fixed Broadband ADSL through a phone
line or cable service - always on, high
speed access,
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
88%
89%
88%
78%
84%
91%
94%
74%
82%
85%
95%
94%
90%
88%
77%
88%
89%
90%
88%
cd
cd
g
ghi
mn
n
n
Broadband through a mobile network -
connecting via a USB stick or dongle
380
178
202
93
105
142
40
48
28
55
107
113
116
60
92
336
18
18
8
22%
22%
23%
35%
29%
21%
10%
26%
20%
23%
24%
22%
21%
19%
27%
23%
14%
23%
18%
ef
ef
f
lm
pr
p
Other
21
15
6
3
4
10
4
4
3
5
3
3
6
8
4
20
1
*
*
1%
2%
1%
1%
1%
1%
1%
2%
2%
2%
1%
1%
1%
2%
1%
1%
1%
*%
*%
b
k
Don't know
14
8
6
5
6
*
3
4
4
1
1
5
5
1
4
8
6
-
*
1%
1%
1%
2%
2%
*%
1%
2%
3%
1%
*%
1%
1%
*%
1%
1%
5%
-%
*%
e
e
e
j
j
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Ordinary phone line - dialup access
14
1
5
1
-
-
5
-
-
9
5
8
6
11
2
1%
1%
2%
1%
-%
-%
3%
-%
-%
1%
2%
1%
1%
1%
*%
degh
i
Fixed Broadband ADSL through a phone line or
cable service - always on, high speed access,
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
88%
89%
90%
86%
87%
85%
92%
86%
87%
88%
89%
90%
85%
89%
86%
e
l
Broadband through a mobile network -
connecting via a USB stick or dongle
380
39
44
56
34
32
27
33
71
338
42
249
131
238
134
22%
20%
17%
38%
26%
21%
16%
23%
27%
23%
18%
23%
22%
22%
24%
abdefgh
bf
bf
j
Other
21
3
3
1
-
8
-
1
3
21
-
14
7
12
9
1%
2%
1%
1%
-%
6%
-%
1%
1%
1%
-%
1%
1%
1%
2%
bcdfgh
j
Don't know
14
5
-
-
-
2
1
1
-
14
*
6
8
13
1
1%
2%
-%
-%
-%
1%
*%
1%
-%
1%
*%
1%
1%
1%
*%
bcdh
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Fixed Broadband ADSL through a phone
line or cable service - always on, high
speed access,
1489
721
768
201
297
607
384
138
113
195
415
468
489
273
260
1267
111
70
41
87%
87%
87%
76%
83%
89%
92%
74%
82%
83%
93%
91%
89%
87%
76%
87%
88%
88%
87%
cd
cd
g
ghi
mn
n
n
Broadband through a mobile network -
connecting via a USB stick or dongle
190
86
104
56
51
64
20
40
19
31
30
34
51
34
72
168
9
9
5
11%
10%
12%
21%
14%
9%
5%
22%
13%
13%
7%
7%
9%
11%
21%
11%
7%
11%
12%
def
ef
f
hij
j
j
k
klm
p
Other
22
12
9
3
4
7
8
5
2
6
2
5
5
6
5
19
1
1
1
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
*%
1%
1%
2%
2%
1%
1%
1%
1%
j
j
Don't know
14
8
6
5
6
*
3
4
4
1
1
5
5
1
4
8
6
-
*
1%
1%
1%
2%
2%
*%
1%
2%
3%
1%
*%
1%
1%
*%
1%
1%
5%
-%
*%
e
e
e
j
j
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Fixed Broadband ADSL through a phone line or
cable service - always on, high speed access,
1489
175
236
118
113
125
148
120
231
1278
211
979
501
961
487
87%
88%
90%
80%
87%
84%
90%
84%
87%
87%
89%
89%
83%
88%
85%
c
c
c
l
Broadband through a mobile network -
connecting via a USB stick or dongle
190
16
23
28
17
19
11
20
33
169
22
108
82
109
76
11%
8%
9%
19%
13%
12%
7%
14%
12%
11%
9%
10%
14%
10%
13%
abf
f
f
k
m
Other
22
2
4
1
-
4
4
1
3
16
5
13
9
15
6
1%
1%
2%
1%
-%
3%
3%
1%
1%
1%
2%
1%
1%
1%
1%
d
d
Don't know
14
5
-
-
-
2
1
1
-
14
*
6
8
13
1
1%
2%
-%
-%
-%
1%
*%
1%
-%
1%
*%
1%
1%
1%
*%
bcdh
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
518
241
277
123
136
205
54
75
41
75
130
137
165
90
126
340
53
63
62
Effective Weighted Sample
363
175
188
82
91
154
41
49
25
55
102
101
112
63
89
297
33
45
58
Total
380
178
202
93
105
142
40
48
28
55
107
113
116
60
92
336
18
18
8
Yes
350
164
186
86
102
130
**
**
**
**
103
103
108
**
84
309
**
**
**
92%
92%
92%
92%
97%
91%
**
**
**
**
97%
92%
94%
**
91%
92%
**
**
**
No
27
13
14
6
3
12
**
**
**
**
4
10
5
**
7
24
**
**
**
7%
7%
7%
7%
3%
8%
**
**
**
**
3%
8%
4%
**
8%
7%
**
**
**
Don't know
3
1
2
1
*
1
**
**
**
**
-
*
2
**
1
3
**
**
**
1%
1%
1%
1%
*%
1%
**
**
**
**
-%
*%
2%
**
1%
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
518
33
36
70
45
39
30
41
46
397
121
309
209
306
150
Effective Weighted Sample
363
32
33
67
43
38
28
39
42
311
58
217
154
227
121
Total
380
39
44
56
34
32
27
33
71
338
42
249
131
238
134
Yes
350
**
**
**
**
**
**
**
**
312
38
230
120
220
123
92%
**
**
**
**
**
**
**
**
92%
90%
92%
92%
93%
92%
No
27
**
**
**
**
**
**
**
**
24
3
17
9
15
10
7%
**
**
**
**
**
**
**
**
7%
7%
7%
7%
7%
8%
Don't know
3
**
**
**
**
**
**
**
**
2
1
2
1
2
1
1%
**
**
**
**
**
**
**
**
1%
3%
1%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
471
220
251
115
130
181
45
71
36
60
124
122
153
83
113
311
49
58
53
Effective Weighted Sample
333
161
172
77
87
138
35
46
23
43
98
91
104
57
82
272
32
40
50
Total
350
164
186
86
102
130
33
46
26
44
103
103
108
55
84
309
17
17
7
I always use in the home
101
37
64
20
30
41
**
**
**
**
20
19
22
**
42
89
**
**
**
29%
23%
34%
23%
29%
31%
**
**
**
**
19%
18%
20%
**
50%
29%
**
**
**
a
kl
I mainly use in the home
41
22
19
14
10
13
**
**
**
**
12
10
13
**
12
34
**
**
**
12%
14%
10%
16%
10%
10%
**
**
**
**
11%
10%
12%
**
15%
11%
**
**
**
I use equally in the home and outside the
home
120
56
64
33
38
35
**
**
**
**
34
37
43
**
21
107
**
**
**
34%
34%
35%
38%
38%
27%
**
**
**
**
33%
36%
40%
**
25%
35%
**
**
**
n
I mainly use outside the home
70
41
29
17
17
33
**
**
**
**
30
31
25
**
7
62
**
**
**
20%
25%
16%
20%
17%
25%
**
**
**
**
30%
30%
23%
**
8%
20%
**
**
**
b
n
n
I always use outside the home
17
8
10
2
6
8
**
**
**
**
8
6
5
**
2
16
**
**
**
5%
5%
5%
2%
6%
6%
**
**
**
**
8%
6%
4%
**
2%
5%
**
**
**
Don't know
1
1
*
-
1
-
**
**
**
**
-
-
*
**
*
1
**
**
**
*%
*%
*%
-%
1%
-%
**
**
**
**
-%
-%
*%
**
*%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
471
31
34
63
39
37
28
39
40
362
109
282
189
280
138
Effective Weighted Sample
333
30
31
60
37
36
26
37
37
286
52
200
140
208
112
Total
350
36
43
51
29
30
25
31
63
312
38
230
120
220
123
I always use in the home
101
**
**
**
**
**
**
**
**
88
13
59
43
60
38
29%
**
**
**
**
**
**
**
**
28%
34%
26%
35%
27%
31%
k
I mainly use in the home
41
**
**
**
**
**
**
**
**
36
5
24
17
28
12
12%
**
**
**
**
**
**
**
**
12%
13%
11%
14%
13%
10%
I use equally in the home and outside the home
120
**
**
**
**
**
**
**
**
106
14
82
38
75
43
34%
**
**
**
**
**
**
**
**
34%
37%
35%
32%
34%
35%
I mainly use outside the home
70
**
**
**
**
**
**
**
**
66
3
54
15
42
26
20%
**
**
**
**
**
**
**
**
21%
9%
24%
13%
19%
21%
j
l
I always use outside the home
17
**
**
**
**
**
**
**
**
15
2
11
6
15
3
5%
**
**
**
**
**
**
**
**
5%
6%
5%
5%
7%
2%
Don't know
1
**
**
**
**
**
**
**
**
1
*
*
1
*
1
*%
**
**
**
**
**
**
**
**
*%
*%
*%
1%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Virgin Media (NTL/ Telewest/
Blueyonder)
384
192
192
67
102
141
74
45
26
51
101
104
124
80
76
345
21
9
7
22%
23%
22%
26%
29%
21%
18%
24%
19%
22%
22%
20%
23%
25%
22%
24%
17%
12%
16%
f
ef
pqr
BT Total Broadband
330
159
170
52
58
133
87
23
29
39
114
134
101
52
43
277
25
13
15
19%
19%
19%
20%
16%
20%
21%
12%
21%
17%
25%
26%
18%
17%
12%
19%
19%
17%
31%
g
gi
lmn
n
opq
Sky
260
121
139
33
64
111
51
25
17
38
82
76
80
45
58
225
15
13
7
15%
15%
16%
13%
18%
16%
12%
13%
12%
16%
18%
15%
15%
14%
17%
15%
12%
17%
15%
f
Talk Talk (Carphone Warehouse)
187
104
82
21
20
81
65
20
20
26
37
43
64
43
38
157
13
13
5
11%
13%
9%
8%
6%
12%
16%
11%
14%
11%
8%
8%
12%
14%
11%
11%
10%
16%
10%
b
d
cd
j
k
o
BT (other/ unspecified)
75
30
45
4
17
25
28
4
5
13
17
27
23
11
13
66
5
3
2
4%
4%
5%
2%
5%
4%
7%
2%
4%
5%
4%
5%
4%
4%
4%
5%
4%
3%
3%
c
ce
Orange (Wanadoo/ Freeserve)
74
31
43
15
21
28
11
10
8
10
16
24
26
12
12
63
4
6
1
4%
4%
5%
6%
6%
4%
3%
5%
6%
4%
4%
5%
5%
4%
4%
4%
3%
8%
2%
f
f
r
opr
AOL
53
23
30
3
4
31
15
3
4
5
13
13
20
13
7
40
8
4
1
3%
3%
3%
1%
1%
5%
4%
1%
3%
2%
3%
2%
4%
4%
2%
3%
6%
5%
2%
cd
d
or
O2
47
31
16
8
11
22
6
13
3
10
11
14
12
10
11
43
1
1
3
3%
4%
2%
3%
3%
3%
1%
7%
2%
4%
2%
3%
2%
3%
3%
3%
1%
1%
6%
b
hj
q
opq
'3'
46
24
22
11
16
17
1
9
8
8
6
4
13
9
20
38
4
2
2
3%
3%
2%
4%
5%
3%
*%
5%
6%
3%
1%
1%
2%
3%
6%
3%
3%
3%
3%
f
f
f
j
j
k
k
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
BT Yahoo
31
18
13
2
6
16
8
1
3
10
3
9
10
5
6
23
6
2
1
2%
2%
1%
1%
2%
2%
2%
1%
2%
4%
1%
2%
2%
2%
2%
2%
5%
2%
1%
gj
or
T-Mobile
27
13
14
9
8
9
1
6
4
6
2
2
7
7
11
23
3
2
-
2%
2%
2%
3%
2%
1%
*%
3%
3%
2%
*%
*%
1%
2%
3%
2%
2%
2%
-%
f
f
j
j
j
k
kl
r
r
r
BT Openworld
19
12
6
5
3
6
5
1
1
1
8
9
6
3
1
14
3
1
*
1%
1%
1%
2%
1%
1%
1%
*%
1%
*%
2%
2%
1%
1%
*%
1%
2%
1%
1%
n
Plusnet
11
4
7
1
*
5
5
2
1
*
3
2
7
1
1
10
*
1
*
1%
1%
1%
*%
*%
1%
1%
1%
1%
*%
1%
*%
1%
*%
*%
1%
*%
1%
1%
Other
106
43
63
14
17
39
36
12
6
12
25
29
32
17
28
87
8
8
2
6%
5%
7%
5%
5%
6%
9%
7%
4%
5%
6%
6%
6%
6%
8%
6%
6%
11%
5%
d
or
Don't know
67
21
46
18
10
15
24
13
3
7
9
21
24
6
16
52
11
2
2
4%
3%
5%
7%
3%
2%
6%
7%
2%
3%
2%
4%
4%
2%
5%
4%
9%
3%
4%
a
de
e
hij
m
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Virgin Media (NTL/ Telewest/ Blueyonder)
384
36
61
26
33
44
36
28
82
366
18
254
125
223
153
22%
18%
23%
18%
25%
29%
22%
20%
31%
25%
7%
23%
21%
20%
27%
acg
acg
j
m
BT Total Broadband
330
43
54
36
30
21
35
15
42
260
70
218
112
228
87
19%
22%
21%
25%
23%
14%
21%
10%
16%
18%
29%
20%
19%
21%
15%
g
g
eg
eg
g
i
n
Sky
260
42
39
17
14
21
23
24
46
241
18
177
80
156
97
15%
21%
15%
11%
11%
14%
14%
17%
17%
16%
8%
16%
13%
14%
17%
cd
j
Talk Talk (Carphone Warehouse)
187
18
27
15
18
14
22
14
28
160
27
117
70
132
50
11%
9%
10%
10%
14%
9%
13%
10%
11%
11%
11%
11%
12%
12%
9%
n
BT (other/ unspecified)
75
11
17
4
9
6
4
12
4
55
20
49
26
56
17
4%
5%
6%
3%
7%
4%
2%
8%
1%
4%
9%
4%
4%
5%
3%
h
fh
cfh
i
Orange (Wanadoo/ Freeserve)
74
6
12
11
5
10
4
6
8
62
13
50
24
50
23
4%
3%
5%
8%
4%
7%
3%
4%
3%
4%
5%
5%
4%
5%
4%
f
AOL
53
8
5
3
4
7
8
4
2
40
13
34
17
36
16
3%
4%
2%
2%
3%
5%
5%
3%
1%
3%
5%
3%
3%
3%
3%
h
h
i
O2
47
5
10
1
4
2
3
7
11
44
4
29
18
28
16
3%
3%
4%
1%
3%
1%
2%
5%
4%
3%
2%
3%
3%
3%
3%
c
c
c
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
'3'
46
2
7
8
3
3
2
8
5
41
5
29
17
26
18
3%
1%
3%
6%
2%
2%
1%
6%
2%
3%
2%
3%
3%
2%
3%
af
af
BT Yahoo
31
2
1
5
1
2
3
2
7
27
4
22
9
18
12
2%
1%
*%
4%
1%
2%
2%
1%
3%
2%
2%
2%
2%
2%
2%
bd
T-Mobile
27
7
2
1
2
2
3
3
4
25
2
16
11
13
14
2%
3%
1%
*%
2%
1%
2%
2%
2%
2%
1%
1%
2%
1%
3%
c
m
BT Openworld
19
1
2
2
1
-
4
-
5
15
4
14
4
10
8
1%
1%
1%
1%
*%
-%
2%
-%
2%
1%
2%
1%
1%
1%
1%
e
Plusnet
11
-
3
3
-
1
-
1
2
6
5
5
6
8
2
1%
-%
1%
2%
-%
1%
-%
*%
1%
*%
2%
*%
1%
1%
*%
i
Other
106
10
19
10
4
11
7
15
12
83
22
60
46
63
40
6%
5%
7%
7%
3%
7%
4%
10%
4%
6%
9%
5%
8%
6%
7%
dfh
i
Don't know
67
7
4
6
3
7
13
5
8
52
15
32
35
50
16
4%
4%
2%
4%
2%
4%
8%
3%
3%
4%
6%
3%
6%
5%
3%
bdh
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3B (QE10). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
980
1058
282
365
884
507
181
179
271
518
604
674
411
349
1205
269
264
300
Effective Weighted Sample
1351
653
698
181
230
601
357
116
105
181
380
406
448
278
223
1049
178
179
277
Total
1395
667
728
200
286
584
325
106
99
181
413
444
454
264
232
1192
103
63
37
1
129
45
84
4
24
48
52
20
21
15
12
34
38
19
38
111
7
5
5
9%
7%
12%
2%
9%
8%
16%
19%
22%
8%
3%
8%
8%
7%
16%
9%
7%
8%
13%
a
c
c
cde
ij
ij
j
klm
p
2
812
385
427
59
197
335
220
53
51
108
278
290
260
153
109
684
63
44
20
58%
58%
59%
30%
69%
57%
68%
50%
52%
60%
67%
65%
57%
58%
47%
57%
62%
70%
55%
ce
c
ce
gh
ln
n
n
or
3
253
126
128
67
33
119
34
17
13
34
71
68
87
55
43
224
15
8
7
18%
19%
18%
34%
12%
20%
10%
16%
13%
19%
17%
15%
19%
21%
19%
19%
15%
12%
18%
def
df
q
4
156
86
70
55
20
65
16
16
9
17
44
43
55
33
26
134
14
5
3
11%
13%
10%
28%
7%
11%
5%
15%
9%
10%
11%
10%
12%
12%
11%
11%
13%
8%
9%
def
f
5 or more
41
21
20
14
9
16
3
*
4
6
8
6
14
5
16
35
3
1
2
3%
3%
3%
7%
3%
3%
1%
*%
5%
3%
2%
1%
3%
2%
7%
3%
3%
2%
5%
ef
klm
Don't know
3
3
*
-
2
1
*
-
-
*
-
3
*
-
-
3
-
-
*
*%
1%
*%
-%
1%
*%
*%
-%
-%
*%
-%
1%
*%
-%
-%
*%
-%
-%
*%
Mean number of people
2.4
2.5
2.3
3.1
2.3
2.4
2.1
2.3
2.2
2.4
2.4
2.3
2.4
2.4
2.5
2.4
2.4
2.3
2.4
b
def
f
df
h
k
k
k
q
q
Standard deviation
.94
.95
.92
.98
.90
.92
.73
.96
1.04
.91
.81
.83
.94
.86
1.17
.94
.96
.82
1.04
Standard error
.02
.03
.03
.06
.05
.03
.03
.07
.08
.06
.04
.03
.04
.04
.06
.03
.06
.05
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3B (QE10). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2038
139
177
155
153
152
153
139
137
1429
609
1241
789
1236
502
Effective Weighted Sample
1351
133
163
147
146
145
145
133
127
1102
281
823
568
896
393
Total
1395
165
221
121
108
116
139
110
212
1198
197
944
442
906
451
1
129
8
23
9
16
7
7
19
22
110
19
66
63
86
38
9%
5%
10%
7%
15%
6%
5%
18%
10%
9%
10%
7%
14%
9%
8%
acef
acef
k
2
812
90
135
82
57
67
86
57
110
685
127
570
236
559
232
58%
54%
61%
68%
52%
57%
62%
52%
52%
57%
64%
60%
53%
62%
51%
adgh
i
l
n
3
253
36
31
11
22
22
30
24
47
221
32
179
72
158
89
18%
22%
14%
9%
21%
19%
22%
22%
22%
18%
16%
19%
16%
17%
20%
c
c
c
c
c
c
4
156
25
23
18
13
11
11
6
28
141
15
102
54
84
69
11%
15%
10%
15%
12%
9%
8%
5%
13%
12%
8%
11%
12%
9%
15%
g
fg
g
m
5 or more
41
6
6
-
-
10
5
3
5
37
4
24
17
18
22
3%
4%
3%
-%
-%
9%
4%
3%
2%
3%
2%
3%
4%
2%
5%
cd
c
bcdgh
cd
cd
m
Don't know
3
-
3
-
-
-
-
-
-
3
*
3
*
1
2
*%
-%
2%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Mean number of people
2.4
2.6
2.3
2.3
2.3
2.6
2.4
2.2
2.5
2.4
2.3
2.4
2.4
2.3
2.6
bcdg
bcdg
g
j
m
Standard deviation
.94
.97
.98
.82
.87
1.08
.85
.90
.93
.95
.84
.90
1.02
.86
1.06
Standard error
.02
.08
.07
.07
.07
.09
.07
.08
.08
.03
.03
.03
.04
.02
.05
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3A (QE11). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
486
216
270
120
126
192
48
65
37
70
126
133
151
86
116
325
45
59
57
Effective Weighted Sample
342
158
183
80
84
146
36
42
23
51
100
99
103
60
80
283
28
41
54
Total
360
162
198
91
99
135
35
42
26
51
105
111
108
58
83
321
15
17
8
1
115
50
65
28
39
39
**
**
**
**
32
37
34
**
31
103
**
**
**
32%
31%
33%
30%
39%
29%
**
**
**
**
30%
33%
31%
**
37%
32%
**
**
**
2
171
74
96
35
54
60
**
**
**
**
53
53
49
**
37
150
**
**
**
47%
46%
49%
39%
54%
45%
**
**
**
**
51%
48%
45%
**
44%
47%
**
**
**
3
36
16
20
11
2
19
**
**
**
**
11
14
13
**
5
32
**
**
**
10%
10%
10%
12%
2%
14%
**
**
**
**
11%
13%
12%
**
6%
10%
**
**
**
d
d
4
29
16
12
13
2
13
**
**
**
**
7
7
8
**
8
27
**
**
**
8%
10%
6%
14%
2%
10%
**
**
**
**
7%
6%
8%
**
9%
8%
**
**
**
d
d
5 or more
4
2
3
2
1
2
**
**
**
**
-
-
2
**
1
4
**
**
**
1%
1%
1%
2%
1%
1%
**
**
**
**
-%
-%
2%
**
1%
1%
**
**
**
Don't know
5
3
2
2
1
1
**
**
**
**
1
1
1
**
2
5
**
**
**
2%
2%
1%
3%
1%
1%
**
**
**
**
1%
1%
1%
**
2%
2%
**
**
**
Mean number of people
2.0
2.0
1.9
2.1
1.7
2.1
**
**
**
**
1.9
1.9
2.0
**
1.9
2.0
**
**
**
d
d
Standard deviation
.97
1.00
.95
1.17
.75
1.00
**
**
**
**
.85
.85
1.02
**
1.00
.99
**
**
**
Standard error
.04
.07
.06
.11
.07
.07
**
**
**
**
.08
.07
.08
**
.09
.06
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3A (QE11). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
486
30
35
68
45
38
26
40
43
371
115
294
192
291
138
Effective Weighted Sample
342
29
32
65
43
37
24
38
40
291
56
208
142
218
111
Total
360
36
43
55
34
31
23
32
67
319
41
241
119
228
125
1
115
**
**
**
**
**
**
**
**
100
15
70
45
72
41
32%
**
**
**
**
**
**
**
**
31%
36%
29%
38%
32%
32%
2
171
**
**
**
**
**
**
**
**
151
20
122
48
116
50
47%
**
**
**
**
**
**
**
**
47%
47%
51%
41%
51%
40%
3
36
**
**
**
**
**
**
**
**
32
4
23
14
21
15
10%
**
**
**
**
**
**
**
**
10%
9%
9%
11%
9%
12%
4
29
**
**
**
**
**
**
**
**
28
1
23
6
13
16
8%
**
**
**
**
**
**
**
**
9%
3%
9%
5%
6%
12%
m
5 or more
4
**
**
**
**
**
**
**
**
4
1
2
3
3
2
1%
**
**
**
**
**
**
**
**
1%
2%
1%
2%
1%
1%
Don't know
5
**
**
**
**
**
**
**
**
5
1
3
3
3
2
2%
**
**
**
**
**
**
**
**
1%
2%
1%
2%
1%
2%
Mean number of people
2.0
**
**
**
**
**
**
**
**
2.0
1.8
2.0
1.9
1.9
2.1
Standard deviation
.97
**
**
**
**
**
**
**
**
.98
.91
.93
1.05
.89
1.11
Standard error
.04
**
**
**
**
**
**
**
**
.05
.08
.05
.08
.05
.09
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Sending and receiving e-mail
1503
722
781
223
321
613
345
143
114
206
430
466
485
280
271
1292
107
68
37
88%
87%
88%
85%
90%
90%
83%
77%
82%
88%
96%
91%
88%
89%
79%
88%
84%
86%
78%
f
cf
g
ghi
n
n
n
r
r
General surfing/ browsing the internet
1499
731
768
231
310
612
345
147
118
212
421
453
487
273
286
1284
108
68
39
87%
88%
87%
88%
87%
90%
83%
79%
85%
91%
94%
89%
89%
87%
84%
88%
86%
85%
83%
f
g
gh
n
r
Purchasing goods/services/ tickets etc.
1216
578
638
168
271
509
269
109
90
177
371
406
398
223
190
1037
94
53
33
71%
70%
72%
64%
76%
75%
65%
58%
65%
76%
83%
79%
73%
71%
56%
71%
74%
66%
69%
cf
cf
gh
ghi
lmn
n
n
Banking
1027
492
535
145
236
433
213
90
66
143
325
369
336
172
150
890
70
43
24
60%
59%
60%
55%
66%
64%
51%
48%
48%
61%
73%
72%
61%
55%
44%
61%
56%
54%
51%
cf
cf
gh
ghi
lmn
n
n
r
Using social networking sites (such as
MySpace, Facebook or Bebo)
1015
470
545
218
258
418
121
111
71
147
291
288
342
187
197
870
65
52
28
59%
57%
61%
83%
72%
62%
29%
59%
51%
63%
65%
56%
62%
60%
58%
60%
51%
65%
59%
def
ef
f
h
h
p
p
Finding/ downloading information for
personal reasons e.g. information, news,
weather
997
502
495
138
211
407
241
81
71
146
315
354
348
165
130
850
73
52
22
58%
61%
56%
52%
59%
60%
58%
44%
52%
62%
70%
69%
63%
53%
38%
58%
58%
66%
46%
b
c
gh
ghi
mn
mn
n
r
r
or
Finding/ downloading information for
work/ business
763
390
373
102
161
352
147
49
37
111
280
311
251
128
73
667
45
36
15
44%
47%
42%
39%
45%
52%
35%
26%
27%
47%
62%
61%
46%
41%
21%
46%
35%
45%
32%
b
f
cf
gh
ghi
lmn
n
n
pr
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
691
351
340
151
164
290
86
72
45
86
223
225
236
120
110
585
54
31
20
40%
42%
38%
57%
46%
43%
21%
38%
33%
37%
50%
44%
43%
38%
32%
40%
43%
40%
43%
def
f
f
ghi
n
n
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
667
327
340
77
139
286
165
55
43
84
259
281
230
92
65
594
39
23
11
39%
40%
38%
29%
39%
42%
40%
29%
31%
36%
58%
55%
42%
29%
19%
41%
31%
29%
23%
c
c
c
ghi
lmn
mn
n
pqr
Playing games online/ interactively
657
329
328
125
147
302
83
66
50
105
174
171
207
145
134
564
43
31
18
38%
40%
37%
48%
41%
44%
20%
35%
36%
45%
39%
33%
38%
46%
39%
39%
34%
39%
39%
f
f
f
g
kl
Downloading music files, movies or video
clips
634
319
314
139
145
274
76
61
39
85
218
212
212
115
95
536
56
24
18
37%
39%
35%
53%
40%
40%
18%
33%
28%
36%
49%
41%
39%
37%
28%
37%
44%
30%
38%
def
f
f
ghi
n
n
n
oq
q
To find information on health related
issues e.g. NHS Direct/ NHS 24
613
277
336
69
143
260
140
41
39
88
208
243
204
85
80
530
42
26
15
36%
33%
38%
26%
40%
38%
34%
22%
28%
37%
46%
48%
37%
27%
23%
36%
33%
33%
32%
c
c
c
g
ghi
lmn
mn
Finding/ downloading information for
school/ college/ university/ homework
604
269
335
125
118
289
72
71
31
81
186
222
208
94
79
523
35
30
16
35%
32%
38%
47%
33%
43%
17%
38%
23%
35%
41%
43%
38%
30%
23%
36%
28%
37%
33%
a
df
f
df
h
h
h
mn
mn
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Watching catch-up TV (such as BBC
iPlayer, Sky Player, ITV Player)
599
312
286
109
137
239
114
52
40
80
205
214
220
93
72
525
34
26
14
35%
38%
32%
41%
38%
35%
27%
28%
29%
34%
46%
42%
40%
30%
21%
36%
27%
33%
29%
b
f
f
f
ghi
mn
mn
n
pr
Communicating via instant messaging,
SMS messaging, chat rooms, voice calls
576
281
295
138
129
240
69
58
40
84
166
178
195
101
102
493
45
24
13
34%
34%
33%
52%
36%
35%
17%
31%
29%
36%
37%
35%
36%
32%
30%
34%
36%
31%
27%
def
f
f
r
r
Watching live TV programmes
401
215
186
84
95
157
64
46
22
47
134
142
154
54
51
354
21
15
11
23%
26%
21%
32%
27%
23%
15%
24%
16%
20%
30%
28%
28%
17%
15%
24%
17%
18%
23%
b
ef
f
f
hi
mn
mn
p
Real time gambling/ trading/ auctions
350
179
171
51
99
157
43
22
24
52
130
115
128
65
42
302
32
12
4
20%
22%
19%
19%
28%
23%
10%
12%
17%
22%
29%
22%
23%
21%
12%
21%
25%
14%
9%
f
cf
f
g
gh
n
n
n
qr
qr
Listening to radio
316
173
143
54
65
124
73
23
23
40
97
117
117
47
35
275
17
15
8
18%
21%
16%
21%
18%
18%
17%
12%
16%
17%
22%
23%
21%
15%
10%
19%
14%
19%
17%
b
g
mn
mn
Watch news programmes
282
159
123
49
67
104
61
26
16
33
92
118
99
32
33
245
15
14
7
16%
19%
14%
19%
19%
15%
15%
14%
12%
14%
21%
23%
18%
10%
10%
17%
12%
17%
15%
b
ghi
mn
mn
Uploading/ adding content to the internet
282
159
123
62
76
108
35
23
21
32
96
103
98
49
32
251
13
11
7
16%
19%
14%
24%
21%
16%
8%
12%
15%
14%
22%
20%
18%
15%
9%
17%
11%
13%
14%
b
ef
ef
f
gi
n
n
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Using Twitter (browsing/ reading site)
211
110
101
54
55
75
27
17
16
28
53
65
75
35
36
177
21
10
4
12%
13%
11%
21%
15%
11%
7%
9%
11%
12%
12%
13%
14%
11%
11%
12%
16%
12%
9%
ef
f
f
r
Downloading films (Video on Demand)
157
92
65
44
46
55
12
22
15
16
46
50
53
30
25
129
19
5
4
9%
11%
7%
17%
13%
8%
3%
12%
11%
7%
10%
10%
10%
9%
7%
9%
15%
6%
8%
b
ef
ef
f
oqr
Streamed audio services (free)
116
75
41
31
31
41
14
9
8
12
42
42
49
14
11
103
7
3
2
7%
9%
5%
12%
9%
6%
3%
5%
5%
5%
9%
8%
9%
4%
3%
7%
5%
4%
5%
b
ef
f
f
mn
mn
Using Twitter (account holder, posting on
site)
109
63
46
27
37
31
14
9
11
14
26
40
40
13
16
97
5
3
3
6%
8%
5%
10%
10%
5%
3%
5%
8%
6%
6%
8%
7%
4%
5%
7%
4%
4%
7%
b
ef
ef
m
Streamed audio services (subscription)
33
25
8
8
9
12
4
4
3
1
11
10
13
7
4
28
3
2
*
2%
3%
1%
3%
2%
2%
1%
2%
2%
1%
3%
2%
2%
2%
1%
2%
2%
3%
1%
b
Other
16
8
8
5
1
4
5
3
1
3
*
4
7
1
3
14
*
1
*
1%
1%
1%
2%
*%
1%
1%
2%
1%
1%
*%
1%
1%
*%
1%
1%
*%
2%
1%
j
j
None of these
20
7
13
1
3
4
12
4
1
3
3
5
7
2
7
14
4
1
1
1%
1%
1%
1%
1%
1%
3%
2%
1%
1%
1%
1%
1%
1%
2%
1%
3%
1%
2%
ce
o
o
Don't know
16
5
11
2
2
4
9
2
2
1
2
5
6
2
3
12
3
*
1
1%
1%
1%
1%
1%
1%
2%
1%
1%
*%
*%
1%
1%
1%
1%
1%
2%
*%
1%
e
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Sending and receiving e-mail
1503
176
240
130
116
124
147
121
237
1294
209
1002
494
978
489
88%
89%
91%
89%
89%
83%
89%
85%
89%
88%
88%
91%
82%
89%
86%
e
l
General surfing/ browsing the internet
1499
176
220
128
110
135
140
131
244
1293
206
978
513
970
490
87%
89%
83%
87%
84%
90%
85%
92%
92%
88%
87%
88%
85%
88%
86%
bdf
bd
Purchasing goods/services/ tickets etc.
1216
130
202
103
106
86
130
90
190
1045
171
842
368
798
386
71%
66%
77%
70%
81%
57%
79%
64%
71%
71%
72%
76%
61%
73%
68%
aeg
e
acegh
aceg
e
l
n
Banking
1027
103
177
101
88
81
102
67
171
880
147
738
282
700
303
60%
52%
67%
69%
67%
54%
62%
47%
64%
60%
62%
67%
47%
64%
53%
aeg
aeg
aeg
g
ag
l
n
Using social networking sites (such as MySpace,
Facebook or Bebo)
1015
120
148
80
80
81
101
85
175
892
123
688
323
619
368
59%
61%
56%
54%
61%
54%
62%
60%
66%
60%
51%
62%
54%
56%
64%
ce
j
l
m
Finding/ downloading information for personal
reasons e.g. information, news, weather
997
128
166
81
79
66
104
71
155
868
130
664
328
664
312
58%
64%
63%
55%
60%
44%
63%
50%
58%
59%
54%
60%
55%
60%
55%
eg
eg
e
e
eg
e
l
n
Finding/ downloading information for work/
business
763
108
125
62
61
51
82
55
122
665
97
600
160
512
235
44%
54%
47%
42%
47%
34%
50%
39%
46%
45%
41%
54%
27%
47%
41%
ceg
e
e
eg
e
l
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Watching video clips/ webcasts (e.g. YouTube or
Big Brother)
691
88
111
52
57
56
71
52
97
611
80
481
210
445
226
40%
44%
42%
36%
43%
38%
43%
37%
36%
41%
34%
43%
35%
41%
40%
j
l
Using local council/ Government sites, e.g. to find
information, to complete processes such as tax
returns, to contact local MP
667
118
110
62
43
36
88
43
95
580
87
469
195
446
210
39%
59%
42%
42%
33%
24%
53%
31%
36%
39%
36%
42%
33%
41%
37%
bcdegh
eg
eg
bcdegh
e
l
Playing games online/ interactively
657
73
108
63
57
41
70
53
100
573
84
446
211
406
233
38%
37%
41%
43%
44%
27%
42%
37%
38%
39%
35%
40%
35%
37%
41%
e
e
e
e
e
e
l
Downloading music files, movies or video clips
634
85
102
54
49
43
67
44
93
558
76
441
193
391
225
37%
43%
39%
37%
37%
29%
41%
31%
35%
38%
32%
40%
32%
36%
39%
eg
e
e
j
l
To find information on health related issues e.g.
NHS Direct/ NHS 24
613
75
102
60
40
38
67
53
95
533
80
438
174
393
204
36%
38%
39%
41%
30%
25%
40%
37%
36%
36%
34%
40%
29%
36%
36%
e
e
de
de
e
e
l
Finding/ downloading information for school/
college/ university/ homework
604
79
106
57
43
44
56
43
95
537
66
402
200
404
184
35%
40%
40%
39%
33%
29%
34%
30%
36%
36%
28%
36%
33%
37%
32%
e
eg
e
j
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Watching catch-up TV (such as BBC iPlayer, Sky
Player, ITV Player)
599
97
96
58
54
30
71
48
69
524
75
407
192
392
193
35%
49%
37%
40%
41%
20%
43%
34%
26%
35%
31%
37%
32%
36%
34%
begh
eh
eh
eh
eh
e
l
Communicating via instant messaging, SMS
messaging, chat rooms, voice calls
576
79
81
49
57
37
56
45
90
506
70
401
173
344
219
34%
40%
31%
34%
44%
24%
34%
31%
34%
34%
29%
36%
29%
31%
38%
e
beg
e
l
m
Watching live TV programmes
401
54
72
41
37
33
34
22
61
353
48
288
112
254
136
23%
27%
27%
28%
28%
22%
20%
16%
23%
24%
20%
26%
19%
23%
24%
g
g
g
g
l
Real time gambling/ trading/ auctions
350
57
51
19
29
15
44
29
58
310
40
271
79
220
126
20%
29%
19%
13%
22%
10%
27%
21%
22%
21%
17%
25%
13%
20%
22%
bce
e
ce
ce
e
ce
l
Listening to radio
316
27
56
32
39
24
34
21
42
267
49
234
82
215
93
18%
14%
21%
22%
30%
16%
20%
15%
16%
18%
20%
21%
14%
20%
16%
a
abefgh
l
Watch news programmes
282
45
39
22
36
24
16
15
47
244
37
199
82
183
91
16%
23%
15%
15%
28%
16%
10%
11%
18%
17%
16%
18%
14%
17%
16%
bfg
bcefgh
f
l
Uploading/ adding content to the internet
282
37
44
25
34
21
33
18
38
252
30
209
72
175
100
16%
19%
17%
17%
26%
14%
20%
13%
14%
17%
12%
19%
12%
16%
17%
begh
j
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Using Twitter (browsing/ reading site)
211
30
33
12
19
17
13
14
39
190
21
154
57
130
77
12%
15%
12%
8%
15%
11%
8%
10%
15%
13%
9%
14%
9%
12%
14%
f
f
f
j
l
Downloading films (Video on Demand)
157
24
24
7
15
16
13
11
17
141
16
113
44
90
63
9%
12%
9%
5%
12%
11%
8%
8%
6%
10%
7%
10%
7%
8%
11%
c
c
c
l
Streamed audio services (free)
116
22
20
10
8
8
12
9
15
103
13
87
29
73
41
7%
11%
8%
7%
6%
5%
7%
6%
6%
7%
5%
8%
5%
7%
7%
l
Using Twitter (account holder, posting on site)
109
14
22
7
12
9
9
4
22
98
11
80
29
71
34
6%
7%
8%
5%
9%
6%
5%
2%
8%
7%
5%
7%
5%
6%
6%
g
g
g
l
Streamed audio services (subscription)
33
8
6
1
2
-
2
1
7
29
4
26
7
18
15
2%
4%
2%
1%
2%
-%
1%
*%
3%
2%
2%
2%
1%
2%
3%
ceg
e
e
Other
16
1
5
1
1
-
3
1
2
14
2
7
8
10
6
1%
1%
2%
1%
1%
-%
2%
*%
1%
1%
1%
1%
1%
1%
1%
None of these
20
4
3
3
2
1
1
-
-
17
3
8
12
12
7
1%
2%
1%
2%
2%
1%
*%
-%
-%
1%
1%
1%
2%
1%
1%
k
Don't know
16
3
3
-
1
1
1
1
2
15
2
7
9
10
5
1%
2%
1%
-%
1%
1%
1%
*%
1%
1%
1%
1%
2%
1%
1%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Sending and receiving e-mail
1311
632
679
199
281
530
301
124
99
178
379
425
426
234
226
1132
87
61
31
76%
76%
77%
76%
78%
78%
72%
67%
72%
76%
85%
83%
78%
74%
66%
77%
69%
76%
66%
f
g
ghi
lmn
n
n
pr
r
General surfing/ browsing the internet
1284
645
639
206
276
518
283
132
96
189
359
392
414
223
254
1095
94
62
33
75%
78%
72%
78%
77%
76%
68%
70%
70%
81%
80%
77%
75%
71%
75%
75%
74%
78%
69%
b
f
f
f
gh
gh
r
r
Using social networking sites (such as
MySpace, Facebook or Bebo)
824
374
450
193
219
324
87
99
55
120
227
226
273
153
171
707
51
41
24
48%
45%
51%
73%
61%
48%
21%
53%
40%
51%
51%
44%
50%
49%
50%
48%
40%
51%
52%
a
def
ef
f
h
h
h
p
p
p
Banking
774
364
409
101
185
323
164
75
48
104
243
285
250
128
111
673
52
29
20
45%
44%
46%
38%
52%
48%
39%
40%
34%
44%
54%
56%
45%
41%
32%
46%
41%
37%
42%
cf
cf
ghi
lmn
n
n
q
Finding/ downloading information for
personal reasons e.g. information, news,
weather
634
333
301
78
131
268
158
58
50
92
206
238
228
88
80
552
35
33
15
37%
40%
34%
29%
37%
40%
38%
31%
36%
39%
46%
47%
42%
28%
24%
38%
27%
42%
31%
b
c
c
gh
mn
mn
pr
pr
Purchasing goods/ services/ tickets etc.
622
303
319
84
145
256
136
61
48
90
187
215
195
116
96
542
34
26
19
36%
37%
36%
32%
41%
38%
33%
32%
35%
38%
42%
42%
36%
37%
28%
37%
27%
33%
40%
cf
g
ln
n
n
p
p
Finding/ downloading information for
work/ business
493
259
234
57
113
231
92
37
26
72
185
215
166
67
45
433
24
26
10
29%
31%
26%
22%
32%
34%
22%
20%
19%
31%
41%
42%
30%
21%
13%
30%
19%
32%
22%
b
cf
cf
gh
ghi
lmn
mn
n
pr
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
400
209
190
100
97
155
47
45
24
55
124
133
131
66
70
343
24
18
14
23%
25%
21%
38%
27%
23%
11%
24%
17%
23%
28%
26%
24%
21%
21%
23%
19%
23%
30%
def
f
f
h
op
Finding/ downloading information for
school/ college/ university/ homework
396
181
216
91
71
189
46
48
21
54
117
140
139
61
58
338
25
21
12
23%
22%
24%
34%
20%
28%
11%
25%
15%
23%
26%
27%
25%
19%
17%
23%
20%
27%
25%
df
f
df
h
h
mn
mn
Playing games online/ interactively
390
194
196
78
89
171
52
45
33
65
89
89
119
94
88
334
24
19
14
23%
23%
22%
29%
25%
25%
12%
24%
24%
28%
20%
17%
22%
30%
26%
23%
19%
24%
29%
f
f
f
j
kl
k
op
Communicating via instant messaging,
SMS messaging, chat rooms, voice calls
360
171
189
94
77
149
39
40
32
61
84
104
126
58
72
303
31
17
9
21%
21%
21%
36%
22%
22%
9%
22%
23%
26%
19%
20%
23%
19%
21%
21%
24%
22%
20%
def
f
f
j
Watching catch-up TV (such as BBC
iPlayer, Sky Player, ITV Player)
322
181
141
67
70
127
59
34
25
48
101
110
114
54
44
286
16
12
9
19%
22%
16%
25%
19%
19%
14%
18%
18%
20%
23%
22%
21%
17%
13%
20%
12%
15%
19%
b
ef
f
n
n
p
p
Downloading music files, movies or video
clips
318
167
152
84
73
128
33
37
28
46
95
96
106
58
59
267
25
13
13
19%
20%
17%
32%
20%
19%
8%
20%
20%
20%
21%
19%
19%
18%
17%
18%
20%
16%
28%
def
f
f
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
261
122
139
27
55
117
63
27
20
36
98
114
90
30
27
238
7
11
5
15%
15%
16%
10%
15%
17%
15%
14%
14%
15%
22%
22%
16%
10%
8%
16%
5%
14%
11%
c
ghi
lmn
mn
pr
p
p
To find information on health related
issues e.g. NHS Direct/ NHS 24
241
109
132
26
54
102
59
20
15
38
83
107
72
28
34
212
13
9
7
14%
13%
15%
10%
15%
15%
14%
11%
11%
16%
18%
21%
13%
9%
10%
15%
10%
11%
16%
c
gh
lmn
Watching live TV programmes
206
123
83
56
51
77
22
28
12
26
72
70
77
30
30
185
6
7
7
12%
15%
9%
21%
14%
11%
5%
15%
9%
11%
16%
14%
14%
9%
9%
13%
5%
9%
15%
b
def
f
f
h
n
mn
p
pq
Listening to radio
170
97
73
31
34
66
40
13
15
22
62
65
58
26
21
148
7
9
6
10%
12%
8%
12%
9%
10%
10%
7%
11%
10%
14%
13%
11%
8%
6%
10%
5%
11%
14%
b
g
mn
n
p
p
p
Watch news programmes
157
93
64
28
37
55
37
17
11
17
46
69
55
13
21
138
7
8
4
9%
11%
7%
11%
10%
8%
9%
9%
8%
7%
10%
14%
10%
4%
6%
9%
5%
10%
9%
b
mn
mn
p
Uploading/ adding content to the internet
142
91
52
35
37
55
16
17
13
17
41
50
50
20
23
127
5
7
4
8%
11%
6%
13%
10%
8%
4%
9%
9%
7%
9%
10%
9%
6%
7%
9%
4%
9%
9%
b
ef
f
f
p
p
p
Real time gambling/ trading/ auctions
142
69
73
21
38
64
19
10
13
27
48
42
52
32
16
121
14
4
3
8%
8%
8%
8%
11%
9%
5%
5%
9%
11%
11%
8%
9%
10%
5%
8%
11%
5%
6%
f
f
g
g
n
n
n
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2534
1234
1300
376
462
1039
657
315
248
348
563
704
825
501
504
1493
329
334
378
Effective Weighted Sample
1679
825
854
240
294
707
459
202
148
233
414
471
544
341
327
1299
219
228
349
Total
1715
828
888
264
358
678
416
187
138
234
448
511
549
314
341
1462
126
80
47
Using Twitter (browsing/ reading site)
110
54
56
37
26
40
7
15
10
14
26
29
44
14
23
93
8
6
3
6%
7%
6%
14%
7%
6%
2%
8%
7%
6%
6%
6%
8%
5%
7%
6%
6%
7%
7%
def
f
f
m
Downloading films (Video on Demand)
80
56
24
25
27
22
6
14
13
9
19
26
23
16
15
67
8
3
3
5%
7%
3%
10%
8%
3%
1%
7%
9%
4%
4%
5%
4%
5%
5%
5%
7%
3%
6%
b
ef
ef
ij
Streamed audio services (free)
66
43
23
18
17
22
9
5
6
6
26
24
27
8
6
59
2
3
2
4%
5%
3%
7%
5%
3%
2%
3%
4%
3%
6%
5%
5%
3%
2%
4%
2%
4%
4%
b
ef
f
n
n
Using Twitter (account holder, posting on
site)
65
43
22
18
25
14
8
7
6
12
16
25
23
7
11
60
2
2
2
4%
5%
3%
7%
7%
2%
2%
4%
5%
5%
4%
5%
4%
2%
3%
4%
1%
3%
5%
b
ef
ef
p
p
Streamed audio services (subscription)
15
14
2
4
6
4
2
3
2
1
5
4
5
3
3
13
1
1
*
1%
2%
*%
1%
2%
1%
*%
1%
2%
*%
1%
1%
1%
1%
1%
1%
1%
1%
*%
b
Other
11
5
6
3
1
3
4
1
1
2
*
2
6
1
2
9
*
1
*
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
*%
*%
1%
*%
*%
1%
*%
1%
1%
None of these
56
26
30
5
6
17
29
7
7
7
11
11
14
13
18
44
7
2
3
3%
3%
3%
2%
2%
2%
7%
4%
5%
3%
2%
2%
3%
4%
5%
3%
5%
3%
7%
cde
k
oq
Don't know
28
12
16
3
2
8
15
4
2
4
2
7
9
6
6
21
5
1
1
2%
1%
2%
1%
1%
1%
4%
2%
2%
2%
*%
1%
2%
2%
2%
1%
4%
1%
2%
cde
j
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Sending and receiving e-mail
1311
171
220
120
94
103
135
100
189
1123
188
880
425
859
421
76%
87%
83%
81%
72%
69%
82%
70%
71%
76%
79%
80%
71%
78%
74%
degh
degh
degh
degh
l
General surfing/ browsing the internet
1284
161
193
111
79
118
123
114
195
1104
180
834
442
833
418
75%
81%
73%
75%
61%
79%
75%
80%
73%
75%
75%
75%
73%
76%
73%
d
d
d
d
d
d
d
Using social networking sites (such as MySpace,
Facebook or Bebo)
824
91
129
68
57
65
84
69
144
723
100
549
272
498
301
48%
46%
49%
47%
44%
43%
51%
49%
54%
49%
42%
50%
45%
45%
53%
e
j
m
Banking
774
82
135
84
60
62
79
45
126
660
113
554
213
527
227
45%
41%
51%
57%
46%
42%
48%
31%
47%
45%
48%
50%
35%
48%
40%
g
adeg
g
g
g
g
l
n
Finding/ downloading information for personal
reasons e.g. information, news, weather
634
88
121
59
38
42
65
39
99
549
86
418
212
433
187
37%
44%
46%
40%
29%
28%
39%
27%
37%
37%
36%
38%
35%
39%
33%
deg
deg
deg
deg
n
Purchasing goods/ services/ tickets etc.
622
60
120
64
54
47
57
49
92
515
106
443
173
415
188
36%
30%
45%
43%
41%
31%
35%
35%
35%
35%
45%
40%
29%
38%
33%
aefgh
ae
a
i
l
Finding/ downloading information for work/
business
493
74
83
39
38
41
49
31
78
426
67
393
96
339
144
29%
38%
32%
27%
29%
28%
30%
22%
29%
29%
28%
36%
16%
31%
25%
ceg
g
l
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Watching video clips/ webcasts (e.g. YouTube or
Big Brother)
400
53
71
28
21
34
44
34
58
350
50
271
128
256
130
23%
27%
27%
19%
16%
23%
27%
24%
22%
24%
21%
25%
21%
23%
23%
d
d
d
Finding/ downloading information for school/
college/ university/ homework
396
52
71
32
27
35
39
25
57
348
48
259
137
262
122
23%
26%
27%
22%
21%
24%
24%
17%
21%
24%
20%
23%
23%
24%
21%
g
g
Playing games online/ interactively
390
38
78
43
28
27
33
35
51
337
53
259
131
242
134
23%
19%
30%
29%
22%
18%
20%
25%
19%
23%
22%
23%
22%
22%
23%
aefh
aefh
Communicating via instant messaging, SMS
messaging, chat rooms, voice calls
360
38
51
37
31
26
31
31
58
315
46
251
108
219
132
21%
19%
19%
25%
23%
17%
19%
22%
22%
21%
19%
23%
18%
20%
23%
l
Watching catch-up TV (such as BBC iPlayer, Sky
Player, ITV Player)
322
47
64
30
30
19
33
25
38
279
43
210
112
213
100
19%
24%
24%
20%
23%
13%
20%
18%
14%
19%
18%
19%
19%
19%
18%
eh
eh
eh
Downloading music files, movies or video clips
318
33
66
29
16
27
19
24
53
280
39
218
100
192
113
19%
17%
25%
20%
12%
18%
12%
17%
20%
19%
16%
20%
17%
17%
20%
df
f
f
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Using local council/ Government sites, e.g. to find
information, to complete processes such as tax
returns, to contact local MP
261
36
61
28
13
22
24
16
37
214
47
193
67
178
77
15%
18%
23%
19%
10%
15%
15%
11%
14%
15%
20%
17%
11%
16%
14%
d
defgh
dg
i
l
To find information on health related issues e.g.
NHS Direct/ NHS 24
241
26
52
26
16
17
22
16
39
208
33
180
61
158
75
14%
13%
20%
17%
12%
11%
13%
11%
15%
14%
14%
16%
10%
14%
13%
eg
l
Watching live TV programmes
206
30
42
19
15
22
16
13
28
181
26
141
64
124
75
12%
15%
16%
13%
11%
15%
10%
9%
11%
12%
11%
13%
11%
11%
13%
Listening to radio
170
16
35
15
16
13
21
14
19
147
23
125
45
110
54
10%
8%
13%
10%
12%
9%
13%
10%
7%
10%
10%
11%
8%
10%
9%
l
Watch news programmes
157
22
21
11
17
15
13
8
30
137
21
109
49
108
45
9%
11%
8%
8%
13%
10%
8%
6%
11%
9%
9%
10%
8%
10%
8%
g
Uploading/ adding content to the internet
142
13
28
17
18
10
17
9
13
122
21
105
38
97
41
8%
7%
11%
12%
14%
7%
11%
6%
5%
8%
9%
9%
6%
9%
7%
h
aegh
l
Real time gambling/ trading/ auctions
142
3
28
12
12
8
15
12
29
123
19
111
31
91
48
8%
2%
11%
8%
9%
6%
9%
8%
11%
8%
8%
10%
5%
8%
8%
a
a
a
a
a
a
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2534
169
212
190
186
196
182
183
175
1787
747
1460
1065
1508
648
Effective Weighted Sample
1679
161
195
180
177
187
172
174
162
1374
343
967
759
1092
506
Total
1715
198
264
147
131
150
165
142
266
1477
238
1106
601
1098
570
Using Twitter (browsing/ reading site)
110
13
23
5
9
7
7
9
20
95
14
74
36
70
36
6%
7%
9%
3%
7%
5%
4%
6%
8%
6%
6%
7%
6%
6%
6%
c
Downloading films (Video on Demand)
80
13
12
5
5
11
4
4
14
73
7
57
23
44
33
5%
6%
4%
3%
4%
8%
2%
3%
5%
5%
3%
5%
4%
4%
6%
fg
Streamed audio services (free)
66
14
10
5
5
5
5
5
10
59
7
49
17
43
21
4%
7%
4%
4%
4%
3%
3%
4%
4%
4%
3%
4%
3%
4%
4%
Using Twitter (account holder, posting on site)
65
9
20
2
4
6
4
4
11
59
7
47
19
44
20
4%
5%
8%
2%
3%
4%
2%
2%
4%
4%
3%
4%
3%
4%
3%
cfg
Streamed audio services (subscription)
15
1
4
1
1
-
1
1
4
12
3
12
4
12
4
1%
1%
2%
*%
1%
-%
1%
*%
1%
1%
1%
1%
1%
1%
1%
Other
11
1
2
1
1
-
2
-
2
9
2
6
5
5
6
1%
1%
1%
*%
1%
-%
1%
-%
1%
1%
1%
1%
1%
*%
1%
None of these
56
7
3
5
6
2
3
4
15
51
5
27
30
30
24
3%
3%
1%
3%
4%
1%
2%
2%
6%
3%
2%
2%
5%
3%
4%
be
k
Don't know
28
3
4
-
2
4
1
3
3
23
5
9
18
18
9
2%
2%
2%
-%
1%
2%
1%
2%
1%
2%
2%
1%
3%
2%
2%
c
c
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2481
1207
1274
366
448
1029
638
300
238
339
560
692
810
489
490
1464
317
328
372
Effective Weighted Sample
xx-xxxx-xxxx
806
836
233
284
700
446
192
139
227
411
462
534
333
317
1273
209
224
344
Total
xx-xxxx-xxxx
807
872
257
348
671
404
179
132
227
445
502
539
307
332
1434
120
79
46
Up to 512kb
20
14
7
1
5
12
2
1
1
2
2
4
9
5
2
18
2
*
*
1%
2%
1%
*%
2%
2%
1%
*%
*%
1%
1%
1%
2%
2%
1%
1%
2%
*%
1%
Up to 1MB
15
12
3
4
2
5
3
2
1
1
4
7
1
3
3
13
*
*
1
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
1%
2%
b
l
o
Up to 2MB
57
35
22
4
16
22
15
4
3
10
20
20
17
11
9
50
3
2
3
3%
4%
3%
2%
5%
3%
4%
2%
2%
5%
5%
4%
3%
4%
3%
3%
2%
2%
6%
b
c
opq
Up to 4MB
48
30
18
7
8
21
12
7
3
10
14
12
13
8
15
43
2
2
1
3%
4%
2%
3%
2%
3%
3%
4%
3%
4%
3%
2%
2%
3%
4%
3%
2%
3%
2%
Up to 8MB
158
105
52
21
35
63
39
16
13
22
54
57
63
18
19
137
8
8
5
9%
13%
6%
8%
10%
9%
10%
9%
10%
10%
12%
11%
12%
6%
6%
10%
6%
10%
10%
b
mn
mn
Up to 10MB
93
53
40
14
25
35
19
10
8
9
32
31
32
15
15
77
7
6
2
6%
7%
5%
5%
7%
5%
5%
5%
6%
4%
7%
6%
6%
5%
5%
5%
6%
8%
4%
Up to 16MB
37
19
17
2
14
17
4
8
1
10
11
11
11
8
7
33
1
2
1
2%
2%
2%
1%
4%
2%
1%
4%
1%
4%
2%
2%
2%
2%
2%
2%
1%
2%
2%
cf
h
h
Up to 20MB
162
104
58
21
38
77
26
20
14
25
55
53
52
31
26
137
15
5
4
10%
13%
7%
8%
11%
11%
6%
11%
11%
11%
12%
11%
10%
10%
8%
10%
13%
6%
9%
b
f
f
q
Up to 24MB
18
11
6
1
4
9
3
1
*
2
8
2
12
2
1
15
1
*
1
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
2%
*%
2%
1%
*%
1%
1%
1%
2%
kn
Up to 50MB
33
15
17
9
14
7
3
4
1
3
10
10
14
4
5
27
4
2
1
2%
2%
2%
3%
4%
1%
1%
2%
1%
1%
2%
2%
3%
1%
1%
2%
4%
2%
1%
ef
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2481
1207
1274
366
448
1029
638
300
238
339
560
692
810
489
490
1464
317
328
372
Effective Weighted Sample
xx-xxxx-xxxx
806
836
233
284
700
446
192
139
227
411
462
534
333
317
1273
209
224
344
Total
xx-xxxx-xxxx
807
872
257
348
671
404
179
132
227
445
502
539
307
332
1434
120
79
46
Above 50 MB
11
5
6
3
4
2
3
-
*
1
3
3
3
3
2
10
*
*
1
1%
1%
1%
1%
1%
*%
1%
-%
*%
1%
1%
1%
*%
1%
1%
1%
*%
*%
2%
opq
Don't know
1030
404
625
170
182
402
275
105
86
130
234
292
312
200
227
876
75
52
27
61%
50%
72%
66%
52%
60%
68%
59%
65%
57%
53%
58%
58%
65%
68%
61%
62%
66%
58%
a
d
d
de
j
kl
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2481
163
209
189
186
188
176
180
173
1750
731
1437
1035
1470
639
Effective Weighted Sample
xx-xxxx-xxxx
156
192
179
177
179
167
171
161
1343
337
951
736
1063
499
Total
xx-xxxx-xxxx
191
260
146
131
144
160
140
264
1447
233
1087
584
1070
563
Up to 512kb
20
-
-
2
1
3
1
1
10
18
2
17
3
16
4
1%
-%
-%
2%
*%
2%
1%
1%
4%
1%
1%
2%
1%
1%
1%
b
abdfg
l
Up to 1MB
15
-
4
2
2
3
2
-
-
10
4
8
7
10
3
1%
-%
1%
2%
1%
2%
1%
-%
-%
1%
2%
1%
1%
1%
1%
Up to 2MB
57
7
10
7
6
4
8
6
3
47
10
39
17
35
19
3%
3%
4%
5%
4%
2%
5%
4%
1%
3%
4%
4%
3%
3%
3%
Up to 4MB
48
16
3
4
7
1
5
1
5
37
11
29
19
29
18
3%
8%
1%
3%
5%
1%
3%
1%
2%
3%
5%
3%
3%
3%
3%
bcefgh
beg
Up to 8MB
158
21
34
17
18
9
17
7
14
127
31
105
52
118
35
9%
11%
13%
12%
14%
7%
11%
5%
5%
9%
13%
10%
9%
11%
6%
g
egh
gh
egh
g
i
n
Up to 10MB
93
18
10
6
10
8
7
4
13
84
8
65
28
62
29
6%
9%
4%
4%
7%
6%
5%
3%
5%
6%
4%
6%
5%
6%
5%
bg
Up to 16MB
37
4
6
3
2
4
3
3
8
34
3
27
10
18
18
2%
2%
2%
2%
2%
3%
2%
2%
3%
2%
1%
2%
2%
2%
3%
Up to 20MB
162
20
22
14
11
11
9
23
27
149
12
112
50
101
56
10%
10%
8%
10%
8%
8%
6%
16%
10%
10%
5%
10%
9%
9%
10%
bdef
j
Up to 24MB
18
3
2
2
-
-
-
-
8
16
1
15
2
11
6
1%
1%
1%
1%
-%
-%
-%
-%
3%
1%
1%
1%
*%
1%
1%
defg
l
Up to 50MB
33
2
10
1
-
2
1
2
7
29
4
23
10
12
20
2%
1%
4%
1%
-%
2%
1%
1%
3%
2%
2%
2%
2%
1%
4%
d
d
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2481
163
209
189
186
188
176
180
173
1750
731
1437
1035
1470
639
Effective Weighted Sample
xx-xxxx-xxxx
156
192
179
177
179
167
171
161
1343
337
951
736
1063
499
Total
xx-xxxx-xxxx
191
260
146
131
144
160
140
264
1447
233
1087
584
1070
563
Above 50 MB
11
-
1
1
1
2
-
-
4
9
2
8
3
7
3
1%
-%
1%
1%
*%
2%
-%
-%
2%
1%
1%
1%
1%
1%
1%
Don't know
1030
101
157
86
74
95
107
93
162
885
144
640
382
650
352
61%
53%
60%
59%
57%
66%
67%
67%
61%
61%
62%
59%
65%
61%
62%
a
ad
a
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2481
1207
1274
366
448
1029
638
300
238
339
560
692
810
489
490
1464
317
328
372
Effective Weighted Sample
xx-xxxx-xxxx
806
836
233
284
700
446
192
139
227
411
462
534
333
317
1273
209
224
344
Total
xx-xxxx-xxxx
807
872
257
348
671
404
179
132
227
445
502
539
307
332
1434
120
79
46
26K
4
2
1
-
-
2
2
-
-
2
-
2
-
1
1
3
1
-
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
1%
-%
*%
-%
*%
*%
*%
1%
-%
-%
56K
1
1
*
-
-
*
1
-
1
-
*
*
*
1
-
1
-
*
*
*%
*%
*%
-%
-%
*%
*%
-%
*%
-%
*%
*%
*%
*%
-%
*%
-%
1%
*%
64K
4
1
4
2
1
1
-
-
-
1
2
1
3
-
-
4
-
-
-
*%
*%
*%
1%
*%
*%
-%
-%
-%
*%
*%
*%
1%
-%
-%
*%
-%
-%
-%
f
128K
1
1
-
-
*
1
-
-
-
-
-
1
-
-
*
1
*
-
-
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
*%
-%
-%
150K
2
2
1
-
-
1
1
-
-
-
-
1
1
-
-
2
-
-
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
*%
-%
-%
*%
-%
-%
-%
256K
8
5
2
1
2
4
-
1
-
-
2
4
2
-
1
7
*
1
*
*%
1%
*%
*%
1%
1%
-%
1%
-%
-%
1%
1%
*%
-%
*%
*%
*%
1%
*%
500K
3
*
2
1
-
2
*
-
*
-
2
*
-
2
-
2
-
*
*
*%
*%
*%
*%
-%
*%
*%
-%
*%
-%
*%
*%
-%
1%
-%
*%
-%
*%
*%
l
512K
11
8
3
1
5
5
*
-
-
1
*
*
7
4
*
9
1
*
*
1%
1%
*%
*%
2%
1%
*%
-%
-%
*%
*%
*%
1%
1%
*%
1%
1%
*%
*%
f
kn
k
750K
2
1
1
-
-
1
1
-
-
-
1
1
-
1
-
1
1
-
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
*%
*%
-%
*%
-%
*%
1%
-%
-%
o
1MB
18
15
3
2
4
9
3
4
*
2
7
8
4
3
4
14
3
1
1
1%
2%
*%
1%
1%
1%
1%
2%
*%
1%
2%
2%
1%
1%
1%
1%
2%
1%
2%
b
1.5MB
16
11
5
2
8
4
2
4
*
3
3
4
6
3
3
12
3
*
1
1%
1%
1%
1%
2%
1%
1%
2%
*%
1%
1%
1%
1%
1%
1%
1%
2%
*%
1%
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2481
1207
1274
366
448
1029
638
300
238
339
560
692
810
489
490
1464
317
328
372
Effective Weighted Sample
xx-xxxx-xxxx
806
836
233
284
700
446
192
139
227
411
462
534
333
317
1273
209
224
344
Total
xx-xxxx-xxxx
807
872
257
348
671
404
179
132
227
445
502
539
307
332
1434
120
79
46
2MB
54
34
19
3
10
19
21
3
6
8
14
17
21
7
10
43
6
2
2
3%
4%
2%
1%
3%
3%
5%
1%
5%
4%
3%
3%
4%
2%
3%
3%
5%
3%
5%
b
ce
o
3MB
24
16
8
1
7
10
7
6
-
7
2
9
8
3
5
18
4
1
1
1%
2%
1%
*%
2%
2%
2%
4%
-%
3%
*%
2%
1%
1%
2%
1%
3%
1%
3%
hj
hj
o
4MB
74
54
20
12
10
28
24
5
10
12
26
26
26
10
11
68
2
3
1
4%
7%
2%
5%
3%
4%
6%
3%
8%
5%
6%
5%
5%
3%
3%
5%
1%
4%
3%
b
d
p
8MB
93
64
29
16
22
34
21
8
4
13
39
35
35
10
12
81
5
4
2
6%
8%
3%
6%
6%
5%
5%
4%
3%
6%
9%
7%
7%
3%
4%
6%
4%
6%
5%
b
gh
mn
m
10MB
64
47
18
9
15
31
9
9
2
8
23
16
23
15
11
54
5
3
2
4%
6%
2%
4%
4%
5%
2%
5%
1%
4%
5%
3%
4%
5%
3%
4%
4%
4%
4%
b
f
h
16MB
35
24
11
4
11
17
3
5
1
10
13
12
9
10
4
33
1
1
1
2%
3%
1%
1%
3%
3%
1%
3%
*%
4%
3%
2%
2%
3%
1%
2%
1%
1%
1%
b
f
f
h
20MB
61
35
25
13
14
27
6
4
6
10
23
16
15
16
14
49
6
4
2
4%
4%
3%
5%
4%
4%
1%
2%
5%
4%
5%
3%
3%
5%
4%
3%
5%
5%
5%
f
f
f
24MB
20
11
8
2
3
9
5
-
*
2
7
8
11
1
-
18
1
*
*
1%
1%
1%
1%
1%
1%
1%
-%
*%
1%
2%
2%
2%
*%
-%
1%
1%
1%
*%
n
mn
50MB
24
12
12
4
10
6
4
4
*
2
7
9
10
2
3
17
4
2
1
1%
1%
1%
2%
3%
1%
1%
3%
*%
1%
2%
2%
2%
1%
1%
1%
3%
3%
1%
e
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2481
1207
1274
366
448
1029
638
300
238
339
560
692
810
489
490
1464
317
328
372
Effective Weighted Sample
xx-xxxx-xxxx
806
836
233
284
700
446
192
139
227
411
462
534
333
317
1273
209
224
344
Total
xx-xxxx-xxxx
807
872
257
348
671
404
179
132
227
445
502
539
307
332
1434
120
79
46
Over 50MB
8
2
6
2
2
3
1
-
-
*
2
2
2
2
2
8
*
*
*
1%
*%
1%
1%
1%
1%
*%
-%
-%
*%
*%
*%
*%
1%
1%
1%
*%
*%
1%
Other
27
14
13
2
7
12
6
3
1
7
3
7
9
5
5
24
2
1
1
2%
2%
1%
1%
2%
2%
1%
2%
1%
3%
1%
1%
2%
2%
2%
2%
2%
1%
2%
j
Don't know
1126
445
681
180
214
444
287
123
101
141
268
323
346
212
245
965
76
54
31
67%
55%
78%
70%
62%
66%
71%
69%
77%
62%
60%
64%
64%
69%
74%
67%
63%
69%
66%
a
d
d
j
ij
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2481
163
209
189
186
188
176
180
173
1750
731
1437
1035
1470
639
Effective Weighted Sample
xx-xxxx-xxxx
156
192
179
177
179
167
171
161
1343
337
951
736
1063
499
Total
xx-xxxx-xxxx
191
260
146
131
144
160
140
264
1447
233
1087
584
1070
563
26K
4
-
3
-
-
-
-
-
-
3
1
1
2
2
2
*%
-%
1%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
56K
1
-
-
-
-
-
-
1
-
1
*
*
1
1
*
*%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
64K
4
-
2
-
-
-
-
3
-
4
-
4
1
3
2
*%
-%
1%
-%
-%
-%
-%
2%
-%
*%
-%
*%
*%
*%
*%
128K
1
-
-
-
-
-
-
1
-
1
*
1
*
1
*
*%
-%
-%
-%
-%
-%
-%
1%
-%
*%
*%
*%
*%
*%
*%
150K
2
-
-
-
-
-
2
-
-
-
2
1
1
2
-
*%
-%
-%
-%
-%
-%
1%
-%
-%
-%
1%
*%
*%
*%
-%
i
256K
8
-
-
1
-
-
-
1
6
8
*
6
2
4
4
*%
-%
-%
1%
-%
-%
-%
*%
2%
1%
*%
1%
*%
*%
1%
b
500K
3
-
-
-
-
-
1
-
1
2
1
2
1
2
*
*%
-%
-%
-%
-%
-%
*%
-%
1%
*%
*%
*%
*%
*%
*%
512K
11
1
-
1
-
1
-
-
7
10
1
9
2
8
3
1%
*%
-%
*%
-%
*%
-%
-%
3%
1%
*%
1%
*%
1%
1%
bdfg
750K
2
-
-
-
-
-
1
-
-
2
*
1
1
2
-
*%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
-%
1MB
18
-
4
2
2
1
4
-
1
13
5
12
6
14
3
1%
-%
1%
1%
2%
1%
2%
-%
*%
1%
2%
1%
1%
1%
1%
g
1.5MB
16
-
3
2
2
1
3
2
-
12
4
10
6
9
6
1%
-%
1%
1%
1%
1%
2%
1%
-%
1%
2%
1%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2481
163
209
189
186
188
176
180
173
1750
731
1437
1035
1470
639
Effective Weighted Sample
xx-xxxx-xxxx
156
192
179
177
179
167
171
161
1343
337
951
736
1063
499
Total
xx-xxxx-xxxx
191
260
146
131
144
160
140
264
1447
233
1087
584
1070
563
2MB
54
3
9
12
3
2
5
2
8
39
15
35
17
39
13
3%
2%
3%
8%
3%
1%
3%
1%
3%
3%
6%
3%
3%
4%
2%
abdefgh
i
3MB
24
-
6
1
1
1
1
3
7
21
4
11
13
20
3
1%
-%
2%
1%
1%
1%
*%
2%
3%
1%
2%
1%
2%
2%
1%
a
k
n
4MB
74
17
18
6
9
4
4
3
7
63
11
47
27
58
14
4%
9%
7%
4%
7%
3%
2%
2%
3%
4%
5%
4%
5%
5%
2%
efgh
fg
efg
n
8MB
93
23
11
10
7
6
10
6
8
82
11
64
28
57
33
6%
12%
4%
7%
6%
4%
7%
5%
3%
6%
5%
6%
5%
5%
6%
bdegh
10MB
64
17
8
4
8
2
2
5
9
60
5
46
18
37
26
4%
9%
3%
3%
6%
2%
1%
3%
3%
4%
2%
4%
3%
3%
5%
bcefgh
ef
16MB
35
8
5
-
2
4
3
4
7
32
3
30
5
19
15
2%
4%
2%
-%
1%
3%
2%
3%
3%
2%
1%
3%
1%
2%
3%
c
c
c
c
l
20MB
61
9
6
4
6
6
3
5
11
59
2
42
18
36
22
4%
5%
2%
3%
4%
5%
2%
3%
4%
4%
1%
4%
3%
3%
4%
j
24MB
20
4
9
-
*
-
-
-
5
17
2
15
5
15
5
1%
2%
3%
-%
*%
-%
-%
-%
2%
1%
1%
1%
1%
1%
1%
cdefg
50MB
24
1
6
-
-
3
1
1
5
22
1
18
6
10
14
1%
*%
2%
-%
-%
2%
1%
1%
2%
2%
1%
2%
1%
1%
2%
cd
cd
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2481
163
209
189
186
188
176
180
173
1750
731
1437
1035
1470
639
Effective Weighted Sample
xx-xxxx-xxxx
156
192
179
177
179
167
171
161
1343
337
951
736
1063
499
Total
xx-xxxx-xxxx
191
260
146
131
144
160
140
264
1447
233
1087
584
1070
563
Over 50MB
8
-
3
-
1
-
-
-
4
8
1
8
1
5
3
1%
-%
1%
-%
*%
-%
-%
-%
2%
1%
*%
1%
*%
*%
*%
Other
27
2
4
4
1
1
2
8
2
20
7
17
10
16
11
2%
1%
1%
3%
1%
1%
1%
6%
1%
1%
3%
2%
2%
1%
2%
abdefh
Don't know
1126
107
164
101
88
111
119
97
176
968
158
705
413
711
384
67%
56%
63%
69%
68%
78%
75%
70%
67%
67%
68%
65%
71%
66%
68%
a
a
abdh
ab
a
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)
Base : Those unaware of their broadband connection speed
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
686
1000
253
286
690
457
210
180
213
339
449
532
343
362
1005
206
224
251
Effective Weighted Sample
1116
450
666
158
182
474
315
136
107
143
254
306
345
236
233
871
133
152
231
Total
1126
445
681
180
214
444
287
123
101
141
268
323
346
212
245
965
76
54
31
Yes, more than 512K
235
124
112
41
58
89
47
20
18
29
60
77
77
41
41
198
26
5
6
21%
28%
16%
23%
27%
20%
16%
16%
18%
21%
23%
24%
22%
19%
17%
21%
34%
9%
20%
b
f
n
q
oqr
q
No, 512K or less
21
14
7
2
5
7
7
5
4
1
2
6
7
4
3
16
2
2
1
2%
3%
1%
1%
2%
2%
3%
4%
4%
1%
1%
2%
2%
2%
1%
2%
2%
4%
2%
b
j
j
o
Don't know
869
307
562
137
152
348
233
98
79
111
206
240
262
166
201
750
48
47
24
77%
69%
83%
76%
71%
78%
81%
80%
79%
79%
77%
74%
76%
79%
82%
78%
63%
86%
78%
a
d
d
k
p
opr
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)
Base : Those unaware of their broadband connection speed
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
94
131
132
127
147
132
126
116
1184
502
936
744
985
450
Effective Weighted Sample
1116
89
120
125
121
140
125
120
107
913
227
622
526
710
352
Total
1126
107
164
101
88
111
119
97
176
968
158
705
413
711
384
Yes, more than 512K
235
**
25
34
19
17
15
18
43
201
34
157
78
159
70
21%
**
15%
34%
21%
16%
12%
18%
24%
21%
22%
22%
19%
22%
18%
bdefg
f
No, 512K or less
21
**
4
2
2
-
2
5
-
18
3
13
8
13
7
2%
**
2%
2%
2%
-%
1%
5%
-%
2%
2%
2%
2%
2%
2%
eh
Don't know
869
**
135
65
68
94
103
75
133
748
121
535
327
538
307
77%
**
82%
64%
77%
84%
86%
77%
76%
77%
77%
76%
79%
76%
80%
c
c
c
ch
c
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those with broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2481
1207
1274
366
448
1029
638
300
238
339
560
692
810
489
490
1464
317
328
372
Effective Weighted Sample
xx-xxxx-xxxx
806
836
233
284
700
446
192
139
227
411
462
534
333
317
1273
209
224
344
Total
xx-xxxx-xxxx
807
872
257
348
671
404
179
132
227
445
502
539
307
332
1434
120
79
46
Yes
577
381
196
92
139
233
114
67
32
82
180
201
191
91
94
502
39
25
11
34%
47%
22%
36%
40%
35%
28%
38%
24%
36%
40%
40%
35%
30%
28%
35%
32%
32%
25%
b
f
f
f
h
h
h
mn
n
r
No
879
341
538
130
161
350
238
73
76
117
228
258
277
163
180
741
68
44
26
52%
42%
62%
51%
46%
52%
59%
41%
58%
51%
51%
51%
51%
53%
54%
52%
57%
56%
56%
a
cde
g
g
g
Don't know
223
85
138
35
47
89
52
38
24
28
37
42
71
52
58
192
13
10
9
13%
11%
16%
14%
14%
13%
13%
21%
18%
12%
8%
8%
13%
17%
17%
13%
11%
12%
19%
a
ij
j
k
k
k
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those with broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2481
163
209
189
186
188
176
180
173
1750
731
1437
1035
1470
639
Effective Weighted Sample
xx-xxxx-xxxx
156
192
179
177
179
167
171
161
1343
337
951
736
1063
499
Total
xx-xxxx-xxxx
191
260
146
131
144
160
140
264
1447
233
1087
584
1070
563
Yes
577
76
92
61
47
41
57
44
84
491
86
401
174
394
172
34%
40%
36%
42%
36%
29%
36%
31%
32%
34%
37%
37%
30%
37%
30%
e
eg
l
n
No
879
95
135
75
67
72
80
73
144
765
114
561
312
553
300
52%
50%
52%
52%
51%
50%
50%
52%
55%
53%
49%
52%
53%
52%
53%
Don't know
223
20
33
10
17
31
23
23
35
191
32
126
97
123
92
13%
10%
13%
7%
13%
21%
15%
17%
13%
13%
14%
12%
17%
11%
16%
abcd
c
c
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
513
239
274
121
135
204
53
75
40
75
130
136
163
90
124
337
53
62
61
Effective Weighted Sample
360
174
186
81
90
153
40
49
25
55
102
101
110
63
87
294
33
44
57
Total
377
177
200
92
105
141
39
48
28
55
107
113
114
60
91
332
18
18
8
A lot faster
14
4
10
1
6
3
**
**
**
**
3
3
5
**
3
12
**
**
**
4%
2%
5%
1%
6%
2%
**
**
**
**
3%
2%
4%
**
3%
4%
**
**
**
A little faster
39
20
19
7
12
18
**
**
**
**
13
11
16
**
8
33
**
**
**
10%
11%
10%
8%
12%
13%
**
**
**
**
12%
10%
14%
**
9%
10%
**
**
**
About the same
202
93
109
58
59
67
**
**
**
**
54
62
61
**
46
177
**
**
**
54%
53%
54%
62%
56%
48%
**
**
**
**
51%
55%
54%
**
51%
53%
**
**
**
e
A little slower
53
31
22
14
15
20
**
**
**
**
14
11
16
**
16
48
**
**
**
14%
18%
11%
15%
14%
14%
**
**
**
**
13%
10%
14%
**
18%
14%
**
**
**
A lot slower
27
12
15
6
5
12
**
**
**
**
10
9
8
**
7
24
**
**
**
7%
7%
7%
6%
5%
8%
**
**
**
**
9%
8%
7%
**
8%
7%
**
**
**
Don't know
42
17
25
7
8
21
**
**
**
**
13
17
8
**
11
38
**
**
**
11%
10%
13%
7%
8%
15%
**
**
**
**
12%
15%
7%
**
12%
11%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
513
33
35
70
44
39
30
41
45
394
119
306
207
303
149
Effective Weighted Sample
360
32
32
67
42
38
28
39
42
309
57
215
153
225
121
Total
377
39
43
56
34
32
27
33
70
336
41
247
130
235
133
A lot faster
14
**
**
**
**
**
**
**
**
11
3
8
6
11
3
4%
**
**
**
**
**
**
**
**
3%
7%
3%
5%
5%
2%
A little faster
39
**
**
**
**
**
**
**
**
35
4
31
8
25
13
10%
**
**
**
**
**
**
**
**
11%
9%
13%
6%
11%
10%
l
About the same
202
**
**
**
**
**
**
**
**
185
17
131
71
125
73
54%
**
**
**
**
**
**
**
**
55%
42%
53%
55%
53%
55%
A little slower
53
**
**
**
**
**
**
**
**
45
8
37
16
32
20
14%
**
**
**
**
**
**
**
**
13%
19%
15%
12%
14%
15%
A lot slower
27
**
**
**
**
**
**
**
**
22
4
19
8
15
11
7%
**
**
**
**
**
**
**
**
7%
10%
8%
6%
7%
8%
Don't know
42
**
**
**
**
**
**
**
**
37
5
20
21
26
14
11%
**
**
**
**
**
**
**
**
11%
13%
8%
17%
11%
11%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
513
239
274
121
135
204
53
75
40
75
130
136
163
90
124
337
53
62
61
Effective Weighted Sample
360
174
186
81
90
153
40
49
25
55
102
101
110
63
87
294
33
44
57
Total
377
177
200
92
105
141
39
48
28
55
107
113
114
60
91
332
18
18
8
Very satisfied
149
70
79
32
46
58
**
**
**
**
44
52
42
**
26
127
**
**
**
40%
40%
40%
34%
44%
41%
**
**
**
**
41%
46%
37%
**
29%
38%
**
**
**
n
Fairly satisfied
167
76
90
43
46
61
**
**
**
**
52
46
51
**
52
151
**
**
**
44%
43%
45%
47%
43%
43%
**
**
**
**
48%
41%
45%
**
57%
45%
**
**
**
k
Neither
24
13
11
5
8
7
**
**
**
**
4
3
14
**
4
22
**
**
**
6%
7%
6%
6%
8%
5%
**
**
**
**
4%
2%
12%
**
5%
7%
**
**
**
k
Fairly dissatisfied
12
5
7
5
1
5
**
**
**
**
2
3
4
**
4
11
**
**
**
3%
3%
3%
5%
1%
3%
**
**
**
**
2%
3%
3%
**
5%
3%
**
**
**
Very dissatisfied
7
4
3
4
2
1
**
**
**
**
*
1
-
**
2
6
**
**
**
2%
2%
2%
4%
2%
1%
**
**
**
**
*%
1%
-%
**
2%
2%
**
**
**
Don't know
18
8
9
3
2
9
**
**
**
**
6
8
3
**
3
16
**
**
**
5%
5%
5%
4%
1%
6%
**
**
**
**
5%
7%
3%
**
3%
5%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
513
33
35
70
44
39
30
41
45
394
119
306
207
303
149
Effective Weighted Sample
360
32
32
67
42
38
28
39
42
309
57
215
153
225
121
Total
377
39
43
56
34
32
27
33
70
336
41
247
130
235
133
Very satisfied
149
**
**
**
**
**
**
**
**
134
16
104
45
96
51
40%
**
**
**
**
**
**
**
**
40%
39%
42%
35%
41%
38%
Fairly satisfied
167
**
**
**
**
**
**
**
**
150
17
103
64
104
58
44%
**
**
**
**
**
**
**
**
45%
41%
42%
49%
44%
44%
Neither
24
**
**
**
**
**
**
**
**
23
1
18
7
16
7
6%
**
**
**
**
**
**
**
**
7%
3%
7%
5%
7%
6%
Fairly dissatisfied
12
**
**
**
**
**
**
**
**
10
2
7
4
4
7
3%
**
**
**
**
**
**
**
**
3%
5%
3%
3%
2%
5%
Very dissatisfied
7
**
**
**
**
**
**
**
**
6
2
5
2
3
4
2%
**
**
**
**
**
**
**
**
2%
4%
2%
2%
1%
3%
Don't know
18
**
**
**
**
**
**
**
**
14
3
11
7
12
5
5%
**
**
**
**
**
**
**
**
4%
8%
4%
5%
5%
4%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
513
239
274
121
135
204
53
75
40
75
130
136
163
90
124
337
53
62
61
Effective Weighted Sample
360
174
186
81
90
153
40
49
25
55
102
101
110
63
87
294
33
44
57
Total
377
177
200
92
105
141
39
48
28
55
107
113
114
60
91
332
18
18
8
Very satisfied
141
65
76
31
45
53
**
**
**
**
43
45
44
**
28
121
**
**
**
37%
37%
38%
33%
43%
38%
**
**
**
**
40%
40%
38%
**
30%
36%
**
**
**
Fairly satisfied
147
67
80
41
38
54
**
**
**
**
46
42
48
**
37
131
**
**
**
39%
38%
40%
45%
36%
38%
**
**
**
**
43%
37%
42%
**
41%
40%
**
**
**
Neither
30
15
15
7
11
8
**
**
**
**
4
6
9
**
10
28
**
**
**
8%
8%
7%
8%
10%
6%
**
**
**
**
4%
6%
8%
**
11%
8%
**
**
**
Fairly dissatisfied
25
14
11
5
7
12
**
**
**
**
4
3
9
**
11
22
**
**
**
7%
8%
6%
6%
7%
8%
**
**
**
**
4%
3%
8%
**
12%
7%
**
**
**
k
Very dissatisfied
17
8
8
4
2
6
**
**
**
**
4
7
1
**
3
15
**
**
**
4%
5%
4%
5%
2%
4%
**
**
**
**
4%
6%
1%
**
3%
4%
**
**
**
l
Don't know
18
8
9
3
2
9
**
**
**
**
6
8
3
**
3
16
**
**
**
5%
5%
5%
4%
1%
6%
**
**
**
**
5%
7%
3%
**
3%
5%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
513
33
35
70
44
39
30
41
45
394
119
306
207
303
149
Effective Weighted Sample
360
32
32
67
42
38
28
39
42
309
57
215
153
225
121
Total
377
39
43
56
34
32
27
33
70
336
41
247
130
235
133
Very satisfied
141
**
**
**
**
**
**
**
**
127
14
103
37
87
52
37%
**
**
**
**
**
**
**
**
38%
34%
42%
29%
37%
39%
l
Fairly satisfied
147
**
**
**
**
**
**
**
**
135
12
90
57
93
50
39%
**
**
**
**
**
**
**
**
40%
30%
36%
44%
39%
38%
Neither
30
**
**
**
**
**
**
**
**
26
4
19
11
22
7
8%
**
**
**
**
**
**
**
**
8%
9%
8%
8%
9%
5%
Fairly dissatisfied
25
**
**
**
**
**
**
**
**
22
3
15
11
13
11
7%
**
**
**
**
**
**
**
**
7%
8%
6%
8%
6%
9%
Very dissatisfied
17
**
**
**
**
**
**
**
**
12
4
10
7
9
7
4%
**
**
**
**
**
**
**
**
4%
11%
4%
5%
4%
5%
i
Don't know
18
**
**
**
**
**
**
**
**
14
3
11
7
12
5
5%
**
**
**
**
**
**
**
**
4%
8%
4%
5%
5%
4%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
513
239
274
121
135
204
53
75
40
75
130
136
163
90
124
337
53
62
61
Effective Weighted Sample
360
174
186
81
90
153
40
49
25
55
102
101
110
63
87
294
33
44
57
Total
377
177
200
92
105
141
39
48
28
55
107
113
114
60
91
332
18
18
8
Very satisfied
155
70
86
36
42
65
**
**
**
**
47
53
45
**
33
134
**
**
**
41%
39%
43%
39%
40%
46%
**
**
**
**
44%
47%
40%
**
37%
40%
**
**
**
Fairly satisfied
147
75
72
36
43
51
**
**
**
**
44
38
46
**
38
130
**
**
**
39%
42%
36%
39%
41%
36%
**
**
**
**
41%
34%
40%
**
42%
39%
**
**
**
Neither
27
14
14
5
11
7
**
**
**
**
7
7
12
**
3
25
**
**
**
7%
8%
7%
5%
11%
5%
**
**
**
**
6%
6%
11%
**
4%
7%
**
**
**
Fairly dissatisfied
19
7
12
10
2
6
**
**
**
**
2
3
7
**
9
19
**
**
**
5%
4%
6%
11%
2%
4%
**
**
**
**
2%
2%
6%
**
10%
6%
**
**
**
d
k
Very dissatisfied
10
3
7
2
4
3
**
**
**
**
1
3
-
**
5
8
**
**
**
3%
2%
3%
2%
4%
2%
**
**
**
**
1%
3%
-%
**
5%
3%
**
**
**
l
Don't know
18
8
10
3
2
9
**
**
**
**
6
9
3
**
3
16
**
**
**
5%
5%
5%
4%
2%
6%
**
**
**
**
5%
8%
3%
**
3%
5%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
513
33
35
70
44
39
30
41
45
394
119
306
207
303
149
Effective Weighted Sample
360
32
32
67
42
38
28
39
42
309
57
215
153
225
121
Total
377
39
43
56
34
32
27
33
70
336
41
247
130
235
133
Very satisfied
155
**
**
**
**
**
**
**
**
139
16
109
46
98
55
41%
**
**
**
**
**
**
**
**
41%
40%
44%
36%
42%
41%
Fairly satisfied
147
**
**
**
**
**
**
**
**
132
14
91
56
94
49
39%
**
**
**
**
**
**
**
**
39%
35%
37%
43%
40%
37%
Neither
27
**
**
**
**
**
**
**
**
23
4
18
9
20
7
7%
**
**
**
**
**
**
**
**
7%
9%
7%
7%
8%
5%
Fairly dissatisfied
19
**
**
**
**
**
**
**
**
17
2
13
6
9
11
5%
**
**
**
**
**
**
**
**
5%
6%
5%
5%
4%
8%
Very dissatisfied
10
**
**
**
**
**
**
**
**
10
*
6
4
3
6
3%
**
**
**
**
**
**
**
**
3%
1%
2%
3%
1%
5%
Don't know
18
**
**
**
**
**
**
**
**
15
3
11
8
12
6
5%
**
**
**
**
**
**
**
**
4%
8%
4%
6%
5%
4%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2243
1098
1145
294
385
948
616
242
211
298
533
661
747
434
401
1311
294
303
335
Effective Weighted Sample
1480
728
752
187
243
640
429
154
124
198
390
443
493
293
255
1142
195
207
309
Total
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
A lot faster
82
46
36
10
18
33
22
6
7
9
29
33
25
8
16
71
4
4
3
5%
6%
5%
5%
6%
5%
6%
4%
7%
4%
7%
7%
5%
3%
6%
6%
4%
5%
8%
m
m
A little faster
168
88
80
32
34
59
43
17
14
27
44
54
58
26
30
144
11
8
5
11%
12%
10%
16%
11%
10%
11%
12%
13%
14%
10%
11%
12%
10%
11%
11%
10%
11%
13%
e
About the same
785
382
403
108
178
332
167
66
56
104
224
254
249
149
134
667
59
38
22
52%
52%
52%
53%
59%
54%
43%
48%
49%
52%
53%
53%
50%
54%
51%
52%
52%
53%
52%
f
f
f
A little slower
209
107
102
26
34
91
59
25
12
26
67
64
74
43
29
178
15
11
4
14%
15%
13%
12%
11%
15%
15%
18%
10%
13%
16%
13%
15%
15%
11%
14%
13%
16%
10%
r
A lot slower
119
61
59
14
20
47
39
12
9
16
31
37
41
22
19
100
12
5
2
8%
8%
8%
7%
7%
8%
10%
9%
8%
8%
7%
8%
8%
8%
7%
8%
11%
6%
5%
r
Don't know
149
49
100
15
17
58
60
13
15
16
28
38
47
28
36
127
11
7
5
10%
7%
13%
7%
6%
9%
15%
10%
13%
8%
7%
8%
10%
10%
14%
10%
10%
9%
12%
a
cde
j
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2243
149
193
164
163
167
166
157
152
1573
670
1319
915
1347
561
Effective Weighted Sample
1480
143
178
155
155
159
157
150
141
1208
308
871
652
974
436
Total
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
A lot faster
82
4
13
10
7
5
4
8
21
70
12
52
31
61
18
5%
2%
5%
8%
6%
4%
3%
7%
9%
5%
6%
5%
6%
6%
4%
af
af
A little faster
168
15
30
18
15
11
16
17
22
151
17
114
54
110
53
11%
9%
12%
14%
13%
9%
11%
14%
10%
12%
8%
11%
11%
11%
11%
About the same
785
110
127
54
55
73
75
64
109
698
87
528
250
502
261
52%
62%
53%
42%
49%
58%
49%
52%
47%
54%
41%
53%
49%
51%
53%
cdfh
c
c
j
A little slower
209
24
34
23
17
16
21
20
23
168
41
142
64
138
67
14%
14%
14%
18%
15%
12%
14%
17%
10%
13%
19%
14%
13%
14%
14%
h
i
A lot slower
119
10
12
9
13
7
20
6
24
92
28
73
46
89
28
8%
6%
5%
7%
12%
5%
13%
5%
10%
7%
13%
7%
9%
9%
6%
beg
abeg
i
n
Don't know
149
14
24
13
7
15
15
7
33
121
28
85
65
79
66
10%
8%
10%
10%
6%
12%
10%
6%
14%
9%
13%
9%
13%
8%
13%
dg
i
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2243
1098
1145
294
385
948
616
242
211
298
533
661
747
434
401
1311
294
303
335
Effective Weighted Sample
1480
728
752
187
243
640
429
154
124
198
390
443
493
293
255
1142
195
207
309
Total
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
Very satisfied
682
324
357
92
147
277
166
72
48
81
181
223
215
115
128
577
47
39
18
45%
44%
46%
45%
49%
45%
43%
52%
42%
41%
43%
47%
43%
42%
49%
45%
42%
54%
44%
i
opr
Fairly satisfied
604
296
308
82
111
246
165
45
50
91
171
186
212
113
94
513
47
27
18
40%
40%
40%
40%
37%
40%
42%
33%
43%
46%
40%
39%
43%
41%
36%
40%
42%
37%
43%
g
Neither
111
54
56
14
28
43
25
9
9
15
39
39
29
24
19
98
9
2
2
7%
7%
7%
7%
9%
7%
6%
7%
8%
7%
9%
8%
6%
9%
7%
8%
8%
3%
4%
qr
q
Fairly dissatisfied
61
30
31
11
11
28
10
7
3
9
20
14
22
14
10
54
4
*
2
4%
4%
4%
6%
4%
5%
3%
5%
3%
5%
5%
3%
5%
5%
4%
4%
4%
1%
6%
q
q
q
Very dissatisfied
30
20
9
3
2
18
7
4
1
2
7
8
9
6
7
26
2
1
*
2%
3%
1%
2%
1%
3%
2%
3%
1%
1%
2%
2%
2%
2%
3%
2%
2%
1%
1%
b
d
Don't know
25
7
18
2
2
6
16
1
4
*
6
9
8
3
5
19
3
3
1
2%
1%
2%
1%
1%
1%
4%
1%
3%
*%
1%
2%
2%
1%
2%
1%
2%
4%
3%
a
cde
i
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2243
149
193
164
163
167
166
157
152
1573
670
1319
915
1347
561
Effective Weighted Sample
1480
143
178
155
155
159
157
150
141
1208
308
871
652
974
436
Total
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
Very satisfied
682
49
123
46
55
54
71
65
114
600
82
465
215
442
222
45%
28%
51%
36%
49%
43%
47%
53%
49%
46%
39%
47%
42%
45%
45%
ac
ac
a
a
ac
ac
j
Fairly satisfied
604
86
85
60
44
60
64
37
77
515
90
390
207
398
189
40%
49%
35%
47%
39%
47%
42%
30%
33%
40%
42%
39%
40%
41%
38%
bgh
bgh
bgh
g
Neither
111
22
15
12
4
10
9
8
19
96
15
71
40
71
38
7%
13%
6%
9%
3%
8%
6%
6%
8%
7%
7%
7%
8%
7%
8%
df
d
Fairly dissatisfied
61
12
7
5
6
-
4
9
11
50
11
41
20
34
25
4%
7%
3%
4%
6%
-%
3%
7%
5%
4%
5%
4%
4%
4%
5%
e
e
e
e
e
e
e
Very dissatisfied
30
2
5
3
4
1
3
3
7
23
6
19
11
18
11
2%
1%
2%
2%
3%
1%
2%
2%
3%
2%
3%
2%
2%
2%
2%
Don't know
25
5
5
2
-
1
1
1
5
17
9
9
17
15
9
2%
3%
2%
1%
-%
1%
1%
1%
2%
1%
4%
1%
3%
2%
2%
d
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2243
1098
1145
294
385
948
616
242
211
298
533
661
747
434
401
1311
294
303
335
Effective Weighted Sample
1480
728
752
187
243
640
429
154
124
198
390
443
493
293
255
1142
195
207
309
Total
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
Very satisfied
574
267
307
78
127
233
136
64
44
68
155
180
179
104
112
491
38
31
15
38%
36%
39%
38%
42%
38%
35%
46%
39%
34%
37%
38%
36%
38%
43%
38%
34%
43%
36%
ij
Fairly satisfied
609
303
306
87
124
246
152
41
54
88
175
204
208
97
100
520
41
29
19
40%
41%
39%
43%
41%
40%
39%
30%
47%
44%
41%
43%
42%
35%
38%
40%
37%
41%
45%
g
g
g
m
Neither
124
67
57
13
22
54
34
10
1
17
36
34
41
32
17
106
12
3
2
8%
9%
7%
7%
7%
9%
9%
8%
1%
8%
9%
7%
8%
12%
7%
8%
11%
5%
6%
h
h
h
kn
q
Fairly dissatisfied
112
52
60
15
16
47
33
11
7
17
34
34
42
22
15
95
11
3
3
7%
7%
8%
7%
5%
8%
9%
8%
6%
8%
8%
7%
8%
8%
6%
7%
10%
4%
7%
q
Very dissatisfied
65
36
29
10
8
29
18
11
3
8
16
19
18
16
12
54
7
3
2
4%
5%
4%
5%
3%
5%
5%
8%
3%
4%
4%
4%
4%
6%
5%
4%
6%
4%
4%
Don't know
29
9
21
2
3
9
16
1
4
1
7
9
8
5
7
22
4
3
1
2%
1%
3%
1%
1%
1%
4%
1%
4%
*%
2%
2%
2%
2%
3%
2%
3%
4%
3%
a
cde
i
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2243
149
193
164
163
167
166
157
152
1573
670
1319
915
1347
561
Effective Weighted Sample
1480
143
178
155
155
159
157
150
141
1208
308
871
652
974
436
Total
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
Very satisfied
574
48
105
42
45
48
61
54
86
515
59
398
176
361
198
38%
27%
44%
33%
40%
38%
41%
44%
37%
40%
28%
40%
34%
37%
40%
ac
a
a
ac
j
l
Fairly satisfied
609
80
85
52
48
60
57
44
94
522
88
389
212
394
197
40%
46%
35%
41%
42%
47%
38%
36%
41%
40%
41%
39%
42%
40%
40%
bg
Neither
124
20
12
15
6
12
9
12
20
97
27
78
45
85
37
8%
11%
5%
12%
5%
9%
6%
10%
8%
7%
13%
8%
9%
9%
7%
b
bd
i
Fairly dissatisfied
112
11
26
12
8
4
13
7
13
93
19
83
29
79
30
7%
6%
11%
9%
7%
3%
9%
6%
6%
7%
9%
8%
6%
8%
6%
e
e
e
Very dissatisfied
65
10
7
3
6
1
9
4
15
54
11
36
29
44
19
4%
6%
3%
3%
5%
*%
6%
3%
6%
4%
5%
4%
6%
5%
4%
e
e
e
e
k
Don't know
29
6
3
2
1
3
1
2
5
21
8
10
19
16
12
2%
3%
1%
1%
1%
2%
1%
1%
2%
2%
4%
1%
4%
2%
2%
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2243
1098
1145
294
385
948
616
242
211
298
533
661
747
434
401
1311
294
303
335
Effective Weighted Sample
1480
728
752
187
243
640
429
154
124
198
390
443
493
293
255
1142
195
207
309
Total
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
Very satisfied
703
339
364
90
137
301
175
71
54
89
188
226
225
127
126
596
51
38
18
46%
46%
47%
44%
46%
49%
45%
51%
47%
45%
44%
47%
45%
46%
48%
46%
45%
52%
44%
Fairly satisfied
602
291
310
86
121
235
159
47
52
85
183
202
195
103
102
514
44
26
17
40%
40%
40%
42%
40%
38%
41%
34%
46%
43%
43%
42%
39%
37%
39%
40%
40%
36%
41%
g
g
Neither
96
54
42
14
24
37
21
6
2
8
26
27
33
23
13
82
9
2
2
6%
7%
5%
7%
8%
6%
5%
4%
2%
4%
6%
6%
7%
8%
5%
6%
8%
3%
5%
h
q
Fairly dissatisfied
60
24
36
9
13
24
14
10
2
12
10
8
24
14
15
52
3
3
2
4%
3%
5%
4%
4%
4%
4%
8%
2%
6%
2%
2%
5%
5%
6%
4%
3%
4%
5%
hj
j
k
k
k
Very dissatisfied
27
17
10
5
3
15
5
3
1
4
10
8
10
6
3
24
2
1
1
2%
2%
1%
2%
1%
2%
1%
2%
1%
2%
2%
2%
2%
2%
1%
2%
2%
1%
2%
Don't know
26
7
18
2
2
7
15
1
4
*
7
9
9
3
5
19
3
3
1
2%
1%
2%
1%
1%
1%
4%
1%
3%
*%
2%
2%
2%
1%
2%
2%
2%
4%
3%
a
cde
i
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2243
149
193
164
163
167
166
157
152
1573
670
1319
915
1347
561
Effective Weighted Sample
1480
143
178
155
155
159
157
150
141
1208
308
871
652
974
436
Total
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
Very satisfied
703
51
129
56
59
57
72
68
105
610
93
490
213
463
222
46%
29%
54%
45%
52%
45%
47%
55%
45%
47%
44%
49%
42%
47%
45%
a
a
a
a
a
a
a
l
Fairly satisfied
602
87
83
49
41
62
68
36
88
519
83
378
216
392
193
40%
50%
35%
39%
36%
49%
45%
29%
38%
40%
39%
38%
42%
40%
39%
bdgh
bdg
g
Neither
96
21
11
10
3
5
6
7
18
80
16
64
32
61
33
6%
12%
5%
8%
2%
4%
4%
6%
8%
6%
8%
6%
6%
6%
7%
bdef
d
d
Fairly dissatisfied
60
6
9
7
6
1
2
8
13
50
10
33
27
34
23
4%
4%
4%
6%
5%
1%
1%
6%
5%
4%
5%
3%
5%
4%
5%
ef
e
ef
e
Very dissatisfied
27
5
4
1
4
1
3
2
3
25
2
20
7
13
13
2%
3%
2%
1%
4%
1%
2%
2%
1%
2%
1%
2%
1%
1%
3%
Don't know
26
5
3
2
1
1
1
1
5
17
9
9
16
16
9
2%
3%
1%
2%
1%
1%
1%
1%
2%
1%
4%
1%
3%
2%
2%
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2243
1098
1145
294
385
948
616
242
211
298
533
661
747
434
401
1311
294
303
335
Effective Weighted Sample
1480
728
752
187
243
640
429
154
124
198
390
443
493
293
255
1142
195
207
309
Total
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
Yes & currently using
1131
553
577
171
246
467
247
94
81
151
342
382
374
190
185
979
74
50
28
75%
75%
74%
83%
82%
75%
63%
68%
71%
76%
81%
80%
75%
69%
70%
76%
66%
69%
67%
ef
ef
f
gh
mn
m
pqr
Yes but stopped using
33
21
12
4
6
14
9
4
1
3
8
13
7
5
7
25
5
1
1
2%
3%
2%
2%
2%
2%
2%
3%
1%
2%
2%
3%
1%
2%
3%
2%
5%
2%
3%
o
No never used
314
150
165
26
46
127
115
37
27
40
69
78
100
72
64
260
29
16
9
21%
20%
21%
13%
15%
21%
30%
27%
24%
20%
16%
16%
20%
26%
24%
20%
26%
22%
23%
c
cde
j
kl
k
Don't know
36
9
27
5
2
11
18
3
5
4
5
5
15
8
7
23
4
5
3
2%
1%
3%
2%
1%
2%
5%
2%
4%
2%
1%
1%
3%
3%
3%
2%
4%
7%
8%
a
de
j
k
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2243
149
193
164
163
167
166
157
152
1573
670
1319
915
1347
561
Effective Weighted Sample
1480
143
178
155
155
159
157
150
141
1208
308
871
652
974
436
Total
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
Yes & currently using
1131
130
191
104
68
77
119
102
189
965
166
768
356
745
358
75%
74%
80%
82%
59%
60%
79%
84%
82%
74%
78%
77%
70%
76%
73%
de
de
de
de
ade
de
l
Yes but stopped using
33
-
3
4
3
3
1
1
9
26
7
19
13
23
9
2%
-%
1%
3%
3%
3%
1%
1%
4%
2%
3%
2%
3%
2%
2%
a
a
a
a
No never used
314
43
40
15
40
46
30
15
30
282
32
196
116
189
116
21%
24%
17%
12%
35%
36%
20%
13%
13%
22%
15%
20%
23%
19%
23%
cgh
abcfgh
abcfgh
j
Don't know
36
4
5
4
3
1
1
3
4
28
8
11
25
22
10
2%
2%
2%
3%
2%
*%
1%
3%
2%
2%
4%
1%
5%
2%
2%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
~i
~j
~k
l
m
n
o
p
q
r
Unweighted total
920
434
486
82
76
158
604
378
131
60
32
78
185
193
464
475
158
154
133
Effective Weighted Sample
596
281
315
54
48
101
403
244
85
41
22
52
125
123
300
412
112
101
122
Total
527
247
280
61
49
97
320
189
76
46
24
53
118
95
261
411
70
30
15
Certain to
20
10
10
**
**
8
1
3
2
**
**
**
5
4
7
15
3
1
*
4%
4%
3%
**
**
8%
*%
2%
3%
**
**
**
4%
5%
3%
4%
5%
4%
1%
f
Very likely
18
4
14
**
**
3
4
6
3
**
**
**
4
4
9
15
*
2
1
3%
2%
5%
**
**
3%
1%
3%
3%
**
**
**
3%
4%
3%
4%
*%
6%
4%
a
p
p
p
Likely
44
24
20
**
**
9
12
14
7
**
**
**
14
7
22
34
6
2
2
8%
10%
7%
**
**
9%
4%
7%
10%
**
**
**
12%
7%
8%
8%
9%
7%
11%
f
Unlikely
61
24
37
**
**
19
29
14
17
**
**
**
13
10
32
49
6
5
1
12%
10%
13%
**
**
20%
9%
7%
23%
**
**
**
11%
11%
12%
12%
8%
17%
8%
f
g
r
Very unlikely
74
40
33
**
**
12
46
31
8
**
**
**
15
16
39
54
11
5
4
14%
16%
12%
**
**
12%
15%
16%
11%
**
**
**
13%
16%
15%
13%
16%
16%
25%
o
Certain not to
240
111
129
**
**
18
206
106
31
**
**
**
43
37
130
186
36
11
7
46%
45%
46%
**
**
18%
64%
56%
40%
**
**
**
36%
39%
50%
45%
52%
36%
47%
e
h
lm
q
Don't know
70
33
37
**
**
29
22
16
8
**
**
**
24
18
23
58
7
4
1
13%
13%
13%
**
**
30%
7%
8%
10%
**
**
**
20%
19%
9%
14%
10%
13%
4%
f
n
n
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
920
74
36
60
48
67
58
68
64
655
265
192
721
462
325
Effective Weighted Sample
596
71
33
58
45
63
55
65
60
512
105
122
497
309
255
Total
527
77
42
39
29
46
46
44
87
474
53
148
375
277
235
Certain to
20
**
**
**
**
**
**
**
**
16
4
14
5
10
9
4%
**
**
**
**
**
**
**
**
3%
7%
9%
1%
4%
4%
l
Very likely
18
**
**
**
**
**
**
**
**
15
2
4
14
11
6
3%
**
**
**
**
**
**
**
**
3%
5%
3%
4%
4%
2%
Likely
44
**
**
**
**
**
**
**
**
40
4
20
24
18
24
8%
**
**
**
**
**
**
**
**
8%
7%
14%
6%
7%
10%
l
Unlikely
61
**
**
**
**
**
**
**
**
56
6
23
39
34
26
12%
**
**
**
**
**
**
**
**
12%
11%
15%
10%
12%
11%
Very unlikely
74
**
**
**
**
**
**
**
**
67
6
14
59
42
28
14%
**
**
**
**
**
**
**
**
14%
12%
10%
16%
15%
12%
Certain not to
240
**
**
**
**
**
**
**
**
215
25
33
204
125
107
46%
**
**
**
**
**
**
**
**
45%
46%
22%
54%
45%
46%
k
Don't know
70
**
**
**
**
**
**
**
**
64
6
40
30
35
35
13%
**
**
**
**
**
**
**
**
13%
12%
27%
8%
13%
15%
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
p
q
r
Unweighted total
687
327
360
34
30
86
537
305
102
34
16
60
127
135
365
349
118
114
106
Effective Weighted Sample
445
214
231
22
19
53
358
197
69
22
11
41
86
86
236
303
84
74
97
Total
375
175
199
26
20
49
281
150
56
24
13
40
71
62
201
289
53
21
12
No need
197
94
102
**
**
**
153
68
35
**
**
**
44
38
93
151
25
12
8
52%
54%
51%
**
**
**
54%
45%
63%
**
**
**
62%
60%
47%
52%
47%
59%
68%
g
n
n
op
Don't want a computer
126
58
67
**
**
**
109
51
18
**
**
**
19
21
73
100
15
8
3
34%
33%
34%
**
**
**
39%
34%
32%
**
**
**
26%
33%
36%
35%
29%
38%
24%
r
Too old to use the internet
96
42
55
**
**
**
96
49
11
**
**
**
14
11
59
74
14
5
3
26%
24%
27%
**
**
**
34%
33%
19%
**
**
**
20%
18%
29%
26%
26%
26%
22%
h
m
Don't know how you use computers/ the
internet
94
42
52
**
**
**
82
42
15
**
**
**
14
12
57
62
24
6
3
25%
24%
26%
**
**
**
29%
28%
26%
**
**
**
20%
20%
28%
21%
45%
28%
24%
oqr
Too expensive to set up
60
27
33
**
**
**
24
29
8
**
**
**
7
7
44
45
10
4
1
16%
15%
16%
**
**
**
9%
20%
14%
**
**
**
10%
11%
22%
16%
18%
20%
9%
lm
Computer is too expensive to buy
41
21
20
**
**
**
23
20
7
**
**
**
5
6
31
30
8
3
*
11%
12%
10%
**
**
**
8%
13%
13%
**
**
**
6%
9%
15%
10%
16%
12%
3%
l
r
r
r
Charges are too expensive
26
12
14
**
**
**
8
12
3
**
**
**
2
2
22
17
7
2
1
7%
7%
7%
**
**
**
3%
8%
5%
**
**
**
3%
3%
11%
6%
13%
9%
6%
lm
o
Friends/ family member checks things on
the internet for me
26
11
16
**
**
**
20
6
2
**
**
**
5
5
11
19
4
3
*
7%
6%
8%
**
**
**
7%
4%
4%
**
**
**
7%
8%
6%
6%
8%
15%
2%
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
p
q
r
Unweighted total
687
327
360
34
30
86
537
305
102
34
16
60
127
135
365
349
118
114
106
Effective Weighted Sample
445
214
231
22
19
53
358
197
69
22
11
41
86
86
236
303
84
74
97
Total
375
175
199
26
20
49
281
150
56
24
13
40
71
62
201
289
53
21
12
Worries/ concerns about privacy issues
24
9
15
**
**
**
19
6
2
**
**
**
6
4
11
23
1
*
-
7%
5%
8%
**
**
**
7%
4%
3%
**
**
**
9%
6%
5%
8%
2%
2%
-%
pr
Concerned about security/ fraud
20
8
12
**
**
**
17
3
2
**
**
**
5
3
9
20
-
*
-
5%
5%
6%
**
**
**
6%
2%
4%
**
**
**
8%
5%
5%
7%
-%
1%
-%
pr
Don't have a phone line
19
9
11
**
**
**
5
6
3
**
**
**
2
1
11
15
3
1
*
5%
5%
5%
**
**
**
2%
4%
6%
**
**
**
3%
2%
6%
5%
5%
7%
4%
Satisfied with using the internet
elsewhere
12
10
2
**
**
**
4
2
2
**
**
**
2
3
4
9
2
1
*
3%
6%
1%
**
**
**
1%
1%
3%
**
**
**
3%
4%
2%
3%
4%
3%
4%
b
Satisfied with using the internet at work
3
3
-
**
**
**
1
*
-
**
**
**
1
1
*
3
-
*
-
1%
2%
-%
**
**
**
*%
*%
-%
**
**
**
2%
2%
*%
1%
-%
*%
-%
b
n
n
Other
47
20
27
**
**
**
31
16
4
**
**
**
12
6
22
44
1
1
1
13%
12%
13%
**
**
**
11%
10%
8%
**
**
**
17%
9%
11%
15%
2%
6%
8%
pq
p
Don't know
3
3
*
**
**
**
3
*
-
**
**
**
*
1
*
2
*
*
*
1%
1%
*%
**
**
**
1%
*%
-%
**
**
**
*%
2%
*%
1%
*%
1%
1%
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
~k
l
m
n
Unweighted total
687
47
28
49
38
44
37
58
48
490
197
91
590
348
233
Effective Weighted Sample
445
45
26
48
36
42
36
56
45
383
78
56
402
234
184
Total
375
46
33
31
23
29
28
37
63
338
36
70
302
201
161
No need
197
**
**
**
**
**
**
**
**
175
22
**
155
118
71
52%
**
**
**
**
**
**
**
**
52%
59%
**
51%
58%
44%
n
Don't want a computer
126
**
**
**
**
**
**
**
**
117
9
**
106
67
56
34%
**
**
**
**
**
**
**
**
34%
25%
**
35%
33%
35%
Too old to use the internet
96
**
**
**
**
**
**
**
**
86
10
**
92
51
42
26%
**
**
**
**
**
**
**
**
26%
27%
**
31%
26%
26%
Don't know how you use computers/ the internet
94
**
**
**
**
**
**
**
**
86
8
**
82
47
44
25%
**
**
**
**
**
**
**
**
25%
22%
**
27%
23%
27%
Too expensive to set up
60
**
**
**
**
**
**
**
**
55
5
**
41
37
22
16%
**
**
**
**
**
**
**
**
16%
14%
**
14%
18%
13%
Computer is too expensive to buy
41
**
**
**
**
**
**
**
**
39
2
**
33
17
23
11%
**
**
**
**
**
**
**
**
11%
6%
**
11%
9%
14%
Charges are too expensive
26
**
**
**
**
**
**
**
**
24
2
**
17
11
14
7%
**
**
**
**
**
**
**
**
7%
7%
**
6%
6%
9%
Friends/ family member checks things on the
internet for me
26
**
**
**
**
**
**
**
**
24
2
**
21
18
8
7%
**
**
**
**
**
**
**
**
7%
5%
**
7%
9%
5%
Worries/ concerns about privacy issues
24
**
**
**
**
**
**
**
**
24
*
**
23
10
15
7%
**
**
**
**
**
**
**
**
7%
1%
**
8%
5%
9%
j
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
~k
l
m
n
Unweighted total
687
47
28
49
38
44
37
58
48
490
197
91
590
348
233
Effective Weighted Sample
445
45
26
48
36
42
36
56
45
383
78
56
402
234
184
Total
375
46
33
31
23
29
28
37
63
338
36
70
302
201
161
Concerned about security/ fraud
20
**
**
**
**
**
**
**
**
20
*
**
18
8
12
5%
**
**
**
**
**
**
**
**
6%
*%
**
6%
4%
7%
j
Don't have a phone line
19
**
**
**
**
**
**
**
**
17
2
**
11
12
7
5%
**
**
**
**
**
**
**
**
5%
5%
**
3%
6%
4%
Satisfied with using the internet elsewhere
12
**
**
**
**
**
**
**
**
12
*
**
7
5
6
3%
**
**
**
**
**
**
**
**
3%
1%
**
2%
3%
4%
Satisfied with using the internet at work
3
**
**
**
**
**
**
**
**
3
*
**
*
2
1
1%
**
**
**
**
**
**
**
**
1%
*%
**
*%
1%
1%
Other
47
**
**
**
**
**
**
**
**
41
6
**
30
21
25
13%
**
**
**
**
**
**
**
**
12%
16%
**
10%
10%
16%
Don't know
3
**
**
**
**
**
**
**
**
2
*
**
3
3
-
1%
**
**
**
**
**
**
**
**
1%
1%
**
1%
1%
-%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
p
q
r
Unweighted total
687
327
360
34
30
86
537
305
102
34
16
60
127
135
365
349
118
114
106
Effective Weighted Sample
445
214
231
22
19
53
358
197
69
22
11
41
86
86
236
303
84
74
97
Total
375
175
199
26
20
49
281
150
56
24
13
40
71
62
201
289
53
21
12
No need
108
53
55
**
**
**
81
41
20
**
**
**
26
22
50
83
12
7
6
29%
30%
27%
**
**
**
29%
27%
36%
**
**
**
36%
35%
25%
29%
22%
33%
48%
op
Too old to use the internet
56
22
33
**
**
**
56
30
6
**
**
**
8
7
32
43
9
2
2
15%
13%
17%
**
**
**
20%
20%
10%
**
**
**
11%
12%
16%
15%
16%
11%
13%
Don't want a computer
55
25
30
**
**
**
47
20
10
**
**
**
10
9
31
47
4
3
1
15%
14%
15%
**
**
**
17%
13%
18%
**
**
**
14%
14%
16%
16%
8%
15%
8%
pr
Don't know how you use computers/ the
internet
51
22
30
**
**
**
44
20
11
**
**
**
8
8
31
31
16
3
1
14%
12%
15%
**
**
**
16%
13%
19%
**
**
**
12%
13%
16%
11%
30%
16%
10%
oqr
Too expensive to set up
24
11
13
**
**
**
7
13
2
**
**
**
2
4
18
21
2
1
1
7%
6%
7%
**
**
**
3%
8%
4%
**
**
**
3%
7%
9%
7%
4%
5%
4%
Friends/family member checks things on
the internet for me
11
5
6
**
**
**
7
2
1
**
**
**
2
4
2
7
3
1
-
3%
3%
3%
**
**
**
3%
1%
2%
**
**
**
3%
6%
1%
3%
5%
3%
-%
n
r
Computer is too expensive to buy
10
6
4
**
**
**
2
4
1
**
**
**
1
*
9
5
4
1
*
3%
4%
2%
**
**
**
1%
2%
2%
**
**
**
2%
*%
4%
2%
8%
4%
1%
or
Worries/ concerns about privacy issues
8
4
4
**
**
**
6
-
2
**
**
**
3
-
2
8
-
-
-
2%
2%
2%
**
**
**
2%
-%
3%
**
**
**
4%
-%
1%
3%
-%
-%
-%
g
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
p
q
r
Unweighted total
687
327
360
34
30
86
537
305
102
34
16
60
127
135
365
349
118
114
106
Effective Weighted Sample
445
214
231
22
19
53
358
197
69
22
11
41
86
86
236
303
84
74
97
Total
375
175
199
26
20
49
281
150
56
24
13
40
71
62
201
289
53
21
12
Charges are too expensive
7
2
5
**
**
**
1
6
*
**
**
**
*
*
7
4
1
1
*
2%
1%
3%
**
**
**
*%
4%
*%
**
**
**
*%
*%
4%
2%
2%
7%
2%
o
Satisfied with using the internet
elsewhere
4
3
1
**
**
**
1
1
1
**
**
**
1
1
2
2
1
-
*
1%
2%
*%
**
**
**
*%
1%
1%
**
**
**
1%
1%
1%
1%
3%
-%
2%
Other
38
20
18
**
**
**
26
14
3
**
**
**
10
6
17
35
1
1
1
10%
11%
9%
**
**
**
9%
9%
5%
**
**
**
14%
10%
8%
12%
1%
6%
12%
p
p
Don't know
3
3
*
**
**
**
3
*
-
**
**
**
*
1
*
2
*
*
*
1%
1%
*%
**
**
**
1%
*%
-%
**
**
**
*%
2%
*%
1%
*%
1%
1%
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
~k
l
m
n
Unweighted total
687
47
28
49
38
44
37
58
48
490
197
91
590
348
233
Effective Weighted Sample
445
45
26
48
36
42
36
56
45
383
78
56
402
234
184
Total
375
46
33
31
23
29
28
37
63
338
36
70
302
201
161
No need
108
**
**
**
**
**
**
**
**
97
11
**
85
67
35
29%
**
**
**
**
**
**
**
**
29%
30%
**
28%
33%
22%
n
Too old to use the internet
56
**
**
**
**
**
**
**
**
51
4
**
53
28
26
15%
**
**
**
**
**
**
**
**
15%
12%
**
18%
14%
16%
Don't want a computer
55
**
**
**
**
**
**
**
**
49
6
**
45
34
21
15%
**
**
**
**
**
**
**
**
15%
16%
**
15%
17%
13%
Don't know how you use computers/ the internet
51
**
**
**
**
**
**
**
**
46
6
**
45
24
26
14%
**
**
**
**
**
**
**
**
14%
15%
**
15%
12%
16%
Too expensive to set up
24
**
**
**
**
**
**
**
**
22
2
**
16
13
10
7%
**
**
**
**
**
**
**
**
7%
6%
**
5%
7%
6%
Friends/family member checks things on the
internet for me
11
**
**
**
**
**
**
**
**
10
*
**
8
6
5
3%
**
**
**
**
**
**
**
**
3%
1%
**
3%
3%
3%
Computer is too expensive to buy
10
**
**
**
**
**
**
**
**
10
1
**
9
5
5
3%
**
**
**
**
**
**
**
**
3%
2%
**
3%
2%
3%
Worries/ concerns about privacy issues
8
**
**
**
**
**
**
**
**
8
-
**
6
2
6
2%
**
**
**
**
**
**
**
**
2%
-%
**
2%
1%
4%
m
Charges are too expensive
7
**
**
**
**
**
**
**
**
6
1
**
5
4
3
2%
**
**
**
**
**
**
**
**
2%
3%
**
2%
2%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
~k
l
m
n
Unweighted total
687
47
28
49
38
44
37
58
48
490
197
91
590
348
233
Effective Weighted Sample
445
45
26
48
36
42
36
56
45
383
78
56
402
234
184
Total
375
46
33
31
23
29
28
37
63
338
36
70
302
201
161
Satisfied with using the internet elsewhere
4
**
**
**
**
**
**
**
**
4
-
**
2
2
2
1%
**
**
**
**
**
**
**
**
1%
-%
**
1%
1%
1%
Other
38
**
**
**
**
**
**
**
**
33
5
**
25
16
21
10%
**
**
**
**
**
**
**
**
10%
14%
**
8%
8%
13%
Don't know
3
**
**
**
**
**
**
**
**
2
*
**
3
3
-
1%
**
**
**
**
**
**
**
**
1%
1%
**
1%
1%
-%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
~i
j
k
l
m
n
~o
p
q
~r
Unweighted total
980
475
505
124
156
344
356
203
111
91
115
207
289
203
281
-
487
493
-
Effective Weighted Sample
612
293
319
83
105
218
207
128
72
60
75
131
179
115
189
-
330
329
-
Total
308
147
161
42
55
106
106
65
38
30
36
65
85
59
99
-
197
111
-
Yes
100
54
45
17
19
41
23
11
13
**
17
32
30
21
17
-
66
34
-
32%
37%
28%
40%
34%
39%
22%
17%
33%
**
48%
49%
35%
36%
17%
-%
33%
30%
-%
b
f
f
f
g
g
lmn
n
n
No
191
85
106
23
34
61
73
50
24
**
18
30
51
36
74
-
123
68
-
62%
58%
65%
56%
62%
57%
69%
77%
62%
**
50%
47%
60%
61%
74%
-%
62%
61%
-%
ce
hj
k
k
klm
Don't know
18
7
10
2
2
4
10
4
2
**
1
3
5
2
8
-
8
10
-
6%
5%
6%
4%
4%
4%
9%
6%
5%
**
2%
4%
6%
4%
8%
-%
4%
9%
-%
e
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
980
-
-
-
-
-
-
-
-
480
500
486
491
680
300
Effective Weighted Sample
612
-
-
-
-
-
-
-
-
427
471
318
293
398
224
Total
308
-
-
-
-
-
-
-
-
252
56
161
146
178
130
Yes
100
-
-
-
-
-
-
-
-
82
17
68
31
63
36
32%
-%
-%
-%
-%
-%
-%
-%
-%
33%
31%
43%
21%
35%
28%
l
No
191
-
-
-
-
-
-
-
-
159
32
86
104
105
86
62%
-%
-%
-%
-%
-%
-%
-%
-%
63%
57%
53%
71%
59%
66%
j
k
Don't know
18
-
-
-
-
-
-
-
-
11
7
7
11
10
8
6%
-%
-%
-%
-%
-%
-%
-%
-%
4%
12%
4%
8%
6%
6%
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes
1653
835
818
272
351
623
406
195
141
224
419
480
544
293
336
1408
133
74
37
73%
77%
70%
83%
86%
80%
55%
52%
65%
80%
89%
85%
81%
71%
55%
75%
68%
67%
60%
b
f
ef
f
g
gh
ghi
mn
mn
n
pqr
r
r
No
565
228
336
50
54
146
314
173
74
53
43
73
117
116
259
448
61
32
23
25%
21%
29%
15%
13%
19%
43%
46%
34%
19%
9%
13%
17%
28%
43%
24%
31%
29%
37%
a
d
cde
hij
ij
j
k
kl
klm
o
o
oq
Don't know
38
18
20
5
3
12
19
10
1
3
10
13
8
4
13
29
2
5
2
2%
2%
2%
1%
1%
1%
3%
3%
*%
1%
2%
2%
1%
1%
2%
2%
1%
4%
3%
d
h
op
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes
1653
209
252
136
128
141
148
122
271
1445
208
1056
588
1055
561
73%
75%
82%
73%
79%
71%
71%
65%
76%
74%
71%
84%
60%
76%
69%
g
cefg
fg
g
l
n
No
565
59
53
49
33
56
58
60
80
486
79
190
372
305
237
25%
21%
17%
26%
20%
28%
28%
32%
23%
25%
27%
15%
38%
22%
29%
b
bd
b
abdh
k
m
Don't know
38
12
2
2
1
1
4
5
3
34
5
15
23
22
14
2%
4%
1%
1%
1%
*%
2%
2%
1%
2%
2%
1%
2%
2%
2%
bcdeh
e
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes
522
248
274
93
127
179
123
55
42
57
168
202
182
64
74
459
29
20
14
23%
23%
23%
28%
31%
23%
17%
14%
19%
20%
36%
36%
27%
16%
12%
24%
15%
18%
22%
f
ef
f
g
ghi
lmn
mn
pq
p
No
1665
800
865
225
272
575
593
310
169
217
286
345
470
332
518
1374
163
83
46
74%
74%
74%
69%
67%
74%
80%
82%
78%
78%
61%
61%
70%
80%
85%
73%
83%
74%
74%
d
cde
j
j
j
k
kl
klm
oqr
Don't know
69
34
35
10
9
27
23
13
6
6
18
19
16
17
16
53
4
9
2
3%
3%
3%
3%
2%
3%
3%
4%
3%
2%
4%
3%
2%
4%
3%
3%
2%
8%
4%
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes
522
74
108
44
41
39
46
26
82
456
66
352
170
345
163
23%
26%
35%
23%
25%
20%
22%
14%
23%
23%
23%
28%
17%
25%
20%
g
acdefgh
g
g
g
g
l
n
No
1665
197
190
139
117
155
161
155
260
1450
215
874
779
997
623
74%
70%
62%
75%
71%
78%
77%
83%
73%
74%
74%
69%
79%
72%
77%
b
b
ab
b
abcdh
b
k
m
Don't know
69
9
9
4
6
4
4
6
12
58
10
33
35
40
26
3%
3%
3%
2%
3%
2%
2%
3%
3%
3%
4%
3%
4%
3%
3%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : Those with access to internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
r
Unweighted total
712
350
362
120
145
275
172
83
62
87
207
255
263
98
96
439
85
86
102
Effective Weighted Sample
470
235
236
79
91
185
126
56
37
56
152
173
171
64
64
379
53
58
95
Total
522
248
274
93
127
179
123
55
42
57
168
202
182
64
74
459
29
20
14
Yes & currently using
409
189
220
77
101
144
88
**
**
**
137
168
144
**
**
362
**
**
11
78%
76%
80%
83%
79%
81%
71%
**
**
**
82%
83%
79%
**
**
79%
**
**
79%
Yes but stopped using
55
31
24
8
11
18
18
**
**
**
13
17
20
**
**
46
**
**
1
11%
13%
9%
9%
9%
10%
15%
**
**
**
8%
8%
11%
**
**
10%
**
**
9%
No never used
53
24
29
7
15
16
15
**
**
**
16
14
18
**
**
46
**
**
2
10%
10%
11%
8%
12%
9%
12%
**
**
**
9%
7%
10%
**
**
10%
**
**
12%
Don't know
5
4
1
1
*
2
2
**
**
**
2
3
*
**
**
5
**
**
-
1%
2%
*%
1%
*%
1%
2%
**
**
**
1%
1%
*%
**
**
1%
**
**
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : Those with access to internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
712
60
82
55
60
49
49
34
50
517
195
431
280
447
163
Effective Weighted Sample
470
57
75
52
57
47
46
32
47
391
90
283
204
318
131
Total
522
74
108
44
41
39
46
26
82
456
66
352
170
345
163
Yes & currently using
409
**
**
**
**
**
**
**
**
358
52
276
133
263
135
78%
**
**
**
**
**
**
**
**
78%
78%
78%
78%
76%
83%
Yes but stopped using
55
**
**
**
**
**
**
**
**
47
8
34
21
41
12
11%
**
**
**
**
**
**
**
**
10%
11%
10%
13%
12%
8%
No never used
53
**
**
**
**
**
**
**
**
46
7
39
14
37
14
10%
**
**
**
**
**
**
**
**
10%
10%
11%
8%
11%
9%
Don't know
5
**
**
**
**
**
**
**
**
5
*
3
2
4
1
1%
**
**
**
**
**
**
**
**
1%
1%
1%
1%
1%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (SINGLE CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
639
314
325
111
129
251
148
73
55
76
188
234
237
84
84
393
78
77
91
Effective Weighted Sample
420
210
211
73
80
167
110
47
33
48
138
159
154
55
54
339
48
52
85
Total
464
220
244
85
112
162
106
45
39
49
150
185
164
54
61
408
26
17
12
Skype
393
185
208
67
100
135
91
**
**
**
126
155
141
**
**
348
**
**
**
85%
84%
85%
79%
90%
83%
86%
**
**
**
84%
84%
86%
**
**
85%
**
**
**
MSN Messenger
33
17
16
10
9
8
5
**
**
**
5
5
14
**
**
26
**
**
**
7%
8%
6%
11%
8%
5%
5%
**
**
**
3%
3%
9%
**
**
6%
**
**
**
k
BT Broadband voice/Home Hub
16
8
9
3
3
6
6
**
**
**
7
8
4
**
**
12
**
**
**
4%
4%
3%
3%
3%
3%
5%
**
**
**
5%
4%
2%
**
**
3%
**
**
**
BT Communicator
13
5
8
4
2
7
1
**
**
**
10
9
4
**
**
12
**
**
**
3%
2%
3%
4%
1%
4%
1%
**
**
**
7%
5%
3%
**
**
3%
**
**
**
Orange broadband/ Wanadoo/ Livebox
7
3
4
*
3
3
1
**
**
**
2
2
5
**
**
6
**
**
**
1%
1%
2%
*%
3%
2%
1%
**
**
**
1%
1%
3%
**
**
1%
**
**
**
Vonage
3
3
*
-
1
*
2
**
**
**
1
2
-
**
**
2
**
**
**
1%
2%
*%
-%
1%
*%
2%
**
**
**
1%
1%
-%
**
**
1%
**
**
**
Other
20
13
7
4
3
8
5
**
**
**
4
9
8
**
**
17
**
**
**
4%
6%
3%
5%
2%
5%
5%
**
**
**
3%
5%
5%
**
**
4%
**
**
**
Don't know
12
4
8
4
-
6
2
**
**
**
2
2
3
**
**
10
**
**
**
3%
2%
3%
5%
-%
4%
2%
**
**
**
2%
1%
2%
**
**
2%
**
**
**
d
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (SINGLE CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
639
58
65
50
54
46
39
32
49
461
178
384
254
401
147
Effective Weighted Sample
420
56
59
48
51
44
37
30
46
349
80
250
185
285
117
Total
464
71
82
41
37
36
36
24
81
405
59
310
154
304
148
Skype
393
**
**
**
**
**
**
**
**
342
51
260
132
254
127
85%
**
**
**
**
**
**
**
**
84%
86%
84%
86%
84%
86%
MSN Messenger
33
**
**
**
**
**
**
**
**
31
2
21
12
18
13
7%
**
**
**
**
**
**
**
**
8%
3%
7%
8%
6%
9%
BT Broadband voice/Home Hub
16
**
**
**
**
**
**
**
**
12
5
12
5
14
2
4%
**
**
**
**
**
**
**
**
3%
8%
4%
3%
5%
1%
i
BT Communicator
13
**
**
**
**
**
**
**
**
12
1
9
5
6
7
3%
**
**
**
**
**
**
**
**
3%
2%
3%
3%
2%
5%
Orange broadband/ Wanadoo/ Livebox
7
**
**
**
**
**
**
**
**
6
1
4
2
4
2
1%
**
**
**
**
**
**
**
**
1%
1%
1%
2%
1%
2%
Vonage
3
**
**
**
**
**
**
**
**
1
2
3
1
3
*
1%
**
**
**
**
**
**
**
**
*%
4%
1%
*%
1%
*%
i
Other
20
**
**
**
**
**
**
**
**
18
1
14
5
14
5
4%
**
**
**
**
**
**
**
**
5%
2%
5%
3%
5%
3%
Don't know
12
**
**
**
**
**
**
**
**
12
*
8
3
8
3
3%
**
**
**
**
**
**
**
**
3%
*%
3%
2%
3%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Only terrestrial TV (Channels 1-4/1-5)
92
43
49
14
9
17
52
39
8
3
6
13
24
14
41
79
6
1
6
4%
4%
4%
4%
2%
2%
7%
10%
3%
1%
1%
2%
4%
3%
7%
4%
3%
1%
10%
de
hij
klm
q
opq
Terrestrial TV
332
167
165
34
53
122
123
47
33
41
73
88
94
72
77
300
14
2
16
15%
15%
14%
10%
13%
16%
17%
13%
15%
14%
15%
16%
14%
18%
13%
16%
7%
2%
26%
c
c
n
pq
q
opq
Cable TV (through Virgin Media -
previously NTL and Telewest)
357
175
182
65
71
131
90
50
25
43
88
91
111
73
82
314
28
8
7
16%
16%
16%
20%
18%
17%
12%
13%
12%
15%
19%
16%
17%
18%
13%
17%
14%
8%
11%
f
f
f
gh
qr
q
Satellite TV (Sky)
879
431
447
117
177
336
249
95
73
126
227
246
266
164
202
715
78
55
31
39%
40%
38%
36%
43%
43%
34%
25%
34%
45%
48%
43%
40%
40%
33%
38%
40%
49%
49%
f
cf
g
gh
gh
n
n
n
op
op
Satellite TV (Other)
48
28
20
3
11
13
20
4
7
5
8
13
19
4
12
40
2
4
1
2%
3%
2%
1%
3%
2%
3%
1%
3%
2%
2%
2%
3%
1%
2%
2%
1%
4%
2%
m
p
Freeview (through a set-top box or digital
television set) with ONLY free channels
1133
541
592
174
181
397
380
186
127
139
228
265
337
222
308
934
109
52
37
50%
50%
50%
53%
44%
51%
51%
49%
58%
50%
48%
47%
50%
54%
51%
50%
56%
47%
59%
d
d
d
gij
k
oq
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Freeview (through a set-top box or digital
television set) with free channels PLUS
top-up channels such as ESPN, TV
favourites, Picturebox films)
96
50
46
10
16
31
39
18
10
11
18
27
24
17
28
79
3
8
6
4%
5%
4%
3%
4%
4%
5%
5%
5%
4%
4%
5%
4%
4%
5%
4%
2%
7%
9%
p
op
op
Digital TV via a broadband DSL line (e.g.
BT Vision, Tiscali)
42
18
24
3
15
18
6
3
1
4
13
18
12
6
6
32
7
2
1
2%
2%
2%
1%
4%
2%
1%
1%
*%
1%
3%
3%
2%
2%
1%
2%
4%
2%
2%
cf
f
gh
n
o
No TV in household
47
23
23
17
10
10
10
15
3
2
7
12
25
4
6
40
5
2
*
2%
2%
2%
5%
2%
1%
1%
4%
1%
1%
2%
2%
4%
1%
1%
2%
2%
2%
*%
ef
ij
mn
r
r
r
Don't know
2
*
2
-
*
-
2
1
-
-
-
1
1
-
1
2
-
-
*
*%
*%
*%
-%
*%
-%
*%
*%
-%
-%
-%
*%
*%
-%
*%
*%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Only terrestrial TV (Channels 1-4/1-5)
92
12
24
2
8
12
5
8
8
78
13
25
67
53
32
4%
4%
8%
1%
5%
6%
2%
4%
2%
4%
5%
2%
7%
4%
4%
c
cfh
c
cfh
c
k
Terrestrial TV
332
19
75
14
13
80
31
35
33
282
50
186
146
196
119
15%
7%
24%
8%
8%
40%
15%
19%
9%
14%
17%
15%
15%
14%
15%
acdfh
abcdfgh
acd
acdh
Cable TV (through Virgin Media - previously NTL
and Telewest)
357
37
56
19
28
42
33
25
74
345
12
218
136
209
140
16%
13%
18%
10%
17%
22%
16%
13%
21%
18%
4%
17%
14%
15%
17%
c
c
acg
acg
j
l
Satellite TV (Sky)
879
112
101
61
59
69
104
84
124
752
127
551
323
539
309
39%
40%
33%
33%
36%
35%
49%
45%
35%
38%
43%
44%
33%
39%
38%
abcdeh
bceh
i
l
Satellite TV (Other)
48
3
14
5
4
2
5
2
5
39
9
29
19
33
13
2%
1%
4%
3%
3%
1%
2%
1%
1%
2%
3%
2%
2%
2%
2%
aeg
Freeview (through a set-top box or digital
television set) with ONLY free channels
1133
103
132
136
74
96
91
93
210
980
153
623
505
726
370
50%
37%
43%
73%
45%
49%
43%
50%
59%
50%
52%
49%
51%
53%
46%
abdefgh
a
a
abdefg
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Freeview (through a set-top box or digital
television set) with free channels PLUS top-up
channels such as ESPN, TV favourites,
Picturebox films)
96
6
18
4
8
9
2
9
22
79
17
50
47
66
24
4%
2%
6%
2%
5%
5%
1%
5%
6%
4%
6%
4%
5%
5%
3%
af
f
f
f
acf
n
Digital TV via a broadband DSL line (e.g. BT
Vision, Tiscali)
42
2
9
3
4
1
2
2
9
34
8
35
7
25
16
2%
1%
3%
1%
3%
1%
1%
1%
2%
2%
3%
3%
1%
2%
2%
e
l
No TV in household
47
18
6
2
3
2
2
4
3
42
4
23
24
13
33
2%
6%
2%
1%
2%
1%
1%
2%
1%
2%
1%
2%
2%
1%
4%
bcdefgh
m
Don't know
2
-
-
1
-
-
-
1
-
1
1
-
2
2
-
*%
-%
-%
1%
-%
-%
-%
*%
-%
*%
*%
-%
*%
*%
-%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Only terrestrial TV (Channels 1-4/1-5)
56
23
33
10
6
7
34
28
6
3
5
6
14
10
26
46
5
*
5
2%
2%
3%
3%
1%
1%
5%
7%
3%
1%
1%
1%
2%
2%
4%
2%
3%
*%
8%
e
de
hij
kl
q
q
opq
Terrestrial TV
61
32
29
5
5
16
35
17
6
4
6
16
17
8
20
58
1
1
2
3%
3%
2%
1%
1%
2%
5%
5%
3%
2%
1%
3%
3%
2%
3%
3%
*%
1%
4%
cde
ij
pq
pq
Cable TV (through Virgin Media -
previously NTL and Telewest)
341
165
176
63
70
121
87
47
25
42
82
87
105
71
78
300
26
8
7
15%
15%
15%
19%
17%
16%
12%
13%
12%
15%
17%
15%
16%
17%
13%
16%
13%
8%
11%
f
f
f
g
n
qr
q
Satellite TV (Sky)
863
422
440
115
176
327
245
94
69
125
221
240
264
160
199
702
76
54
30
38%
39%
38%
35%
43%
42%
33%
25%
32%
45%
47%
42%
39%
39%
33%
37%
39%
49%
49%
cf
cf
gh
gh
n
n
n
op
op
Satellite TV (Other)
39
22
18
2
10
11
17
3
6
5
6
11
12
4
12
35
1
2
1
2%
2%
2%
1%
2%
1%
2%
1%
3%
2%
1%
2%
2%
1%
2%
2%
*%
2%
2%
c
p
p
p
Freeview (through a set-top box or digital
television set) with ONLY free channels
753
349
403
108
112
254
278
155
96
89
124
161
210
142
240
630
75
35
13
33%
32%
34%
33%
27%
33%
38%
41%
44%
32%
26%
28%
31%
34%
39%
33%
38%
31%
21%
de
ij
ij
k
kl
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Freeview (through a set-top box or digital
television set) with free channels PLUS
top-up channels such as ESPN, TV
favourites, Picturebox films)
60
33
27
6
8
18
28
15
5
6
11
17
10
9
23
49
1
6
3
3%
3%
2%
2%
2%
2%
4%
4%
2%
2%
2%
3%
2%
2%
4%
3%
1%
6%
4%
l
p
op
op
Digital TV via a broadband DSL line (e.g.
BT Vision, Tiscali)
34
12
22
3
12
16
4
2
1
4
10
15
11
4
4
25
7
2
1
2%
1%
2%
1%
3%
2%
1%
*%
*%
1%
2%
3%
2%
1%
1%
1%
3%
2%
1%
f
f
g
n
or
No TV in household
47
23
23
17
10
10
10
15
3
2
7
12
25
4
6
40
5
2
*
2%
2%
2%
5%
2%
1%
1%
4%
1%
1%
2%
2%
4%
1%
1%
2%
2%
2%
*%
ef
ij
mn
r
r
r
Don't know
2
*
2
-
*
-
2
1
-
-
-
1
1
-
1
2
-
-
*
*%
*%
*%
-%
*%
-%
*%
*%
-%
-%
-%
*%
*%
-%
*%
*%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Only terrestrial TV (Channels 1-4/1-5)
56
10
13
2
1
6
5
3
6
50
6
15
41
28
23
2%
4%
4%
1%
1%
3%
2%
2%
2%
3%
2%
1%
4%
2%
3%
d
cd
k
Terrestrial TV
61
2
19
3
8
13
2
9
2
51
10
18
43
41
18
3%
1%
6%
1%
5%
7%
1%
5%
1%
3%
4%
1%
4%
3%
2%
acfh
acfh
acfh
acfh
k
Cable TV (through Virgin Media - previously NTL
and Telewest)
341
36
52
18
27
40
33
22
72
329
12
210
128
199
136
15%
13%
17%
10%
17%
20%
16%
12%
20%
17%
4%
17%
13%
14%
17%
c
c
acg
c
acg
j
l
Satellite TV (Sky)
863
112
97
59
59
66
103
84
122
740
123
541
316
528
304
38%
40%
32%
32%
36%
33%
49%
45%
34%
38%
42%
43%
32%
38%
37%
bcdeh
bceh
l
Satellite TV (Other)
39
3
11
5
4
1
5
2
5
32
8
22
17
28
11
2%
1%
4%
2%
2%
*%
2%
1%
1%
2%
3%
2%
2%
2%
1%
e
e
e
Freeview (through a set-top box or digital
television set) with ONLY free channels
753
93
91
91
53
65
57
56
125
645
107
376
374
480
260
33%
33%
29%
49%
32%
33%
27%
30%
35%
33%
37%
30%
38%
35%
32%
abdefgh
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Freeview (through a set-top box or digital
television set) with free channels PLUS top-up
channels such as ESPN, TV favourites,
Picturebox films)
60
6
11
3
5
5
2
5
13
46
13
26
34
41
16
3%
2%
3%
1%
3%
2%
1%
3%
4%
2%
5%
2%
3%
3%
2%
i
k
Digital TV via a broadband DSL line (e.g. BT
Vision, Tiscali)
34
1
8
3
4
1
-
2
7
27
7
29
5
21
12
2%
*%
2%
1%
2%
1%
-%
1%
2%
1%
2%
2%
1%
2%
1%
af
f
f
l
No TV in household
47
18
6
2
3
2
2
4
3
42
4
23
24
13
33
2%
6%
2%
1%
2%
1%
1%
2%
1%
2%
1%
2%
2%
1%
4%
bcdefgh
m
Don't know
2
-
-
1
-
-
-
1
-
1
1
-
2
2
-
*%
-%
-%
1%
-%
-%
-%
*%
-%
*%
*%
-%
*%
*%
-%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH50). How many TV sets are there in ALL rooms of your house? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3412
1650
1762
439
527
1192
1254
672
380
406
590
771
980
694
967
1941
479
483
509
Effective Weighted Sample
2233
1089
1144
280
333
802
852
427
234
271
431
514
644
461
624
xx-xxxx-xxxx
323
321
468
Total
2207
1058
1149
311
398
771
728
362
214
278
465
554
643
409
601
1844
192
109
62
One
(1.0)
599
291
308
73
112
175
239
181
70
80
78
121
164
93
221
487
67
29
15
27%
28%
27%
24%
28%
23%
33%
50%
33%
29%
17%
22%
25%
23%
37%
26%
35%
27%
25%
ce
hij
j
j
klm
oqr
Two
(2.0)
777
369
408
94
155
241
288
98
76
105
185
219
229
145
184
640
73
42
21
35%
35%
36%
30%
39%
31%
40%
27%
36%
38%
40%
39%
36%
35%
31%
35%
38%
39%
35%
ce
ce
g
g
g
n
Three
(3.0)
463
208
255
80
73
184
125
53
30
57
113
123
133
95
112
399
29
22
13
21%
20%
22%
26%
18%
24%
17%
15%
14%
21%
24%
22%
21%
23%
19%
22%
15%
20%
21%
df
df
g
gh
p
p
Four
(4.0)
242
117
125
42
45
108
48
25
20
25
49
60
76
52
55
207
17
12
6
11%
11%
11%
13%
11%
14%
7%
7%
9%
9%
11%
11%
12%
13%
9%
11%
9%
11%
10%
f
f
f
Five or more
(5.0)
110
65
44
18
11
56
24
3
14
12
34
29
39
18
24
96
5
3
5
5%
6%
4%
6%
3%
7%
3%
1%
7%
4%
7%
5%
6%
4%
4%
5%
3%
3%
8%
b
df
g
g
g
p
opq
Don't know
20
11
9
4
2
9
5
3
3
2
5
2
5
6
7
19
*
1
*
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
2%
1%
1%
*%
1%
1%
Mean number of TV sets
2.3
2.3
2.3
2.5
2.2
2.5
2.1
1.8
2.2
2.2
2.5
2.4
2.4
2.4
2.1
2.3
2.1
2.2
2.4
df
f
df
g
g
ghi
n
n
n
p
p
pq
Standard deviation
1.13
1.17
1.10
1.16
1.06
1.20
1.03
.98
1.19
1.09
1.12
1.10
1.16
1.11
1.13
1.14
1.05
1.06
1.22
Standard error
.02
.03
.03
.06
.05
.03
.03
.04
.06
.05
.05
.04
.04
.04
.04
.03
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH50). How many TV sets are there in ALL rooms of your house? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3412
231
244
246
236
262
238
246
238
2406
1006
1638
1758
1961
942
Effective Weighted Sample
2233
220
225
233
224
249
225
233
221
1850
436
1076
1233
1390
730
Total
2207
262
301
183
160
195
208
183
352
1920
287
1237
957
1367
779
One
(1.0)
599
98
76
50
37
50
51
42
84
528
71
279
319
329
254
27%
37%
25%
27%
23%
26%
24%
23%
24%
28%
25%
23%
33%
24%
33%
bcdefgh
k
m
Two
(2.0)
777
108
120
60
54
57
70
50
121
685
92
440
330
483
272
35%
41%
40%
33%
34%
29%
34%
27%
34%
36%
32%
36%
34%
35%
35%
eg
eg
Three
(3.0)
463
40
53
45
32
46
48
47
89
394
69
278
181
298
152
21%
15%
18%
25%
20%
24%
23%
25%
25%
21%
24%
23%
19%
22%
19%
a
a
a
ab
a
l
Four
(4.0)
242
8
33
20
26
31
25
28
37
211
31
159
82
165
71
11%
3%
11%
11%
16%
16%
12%
15%
11%
11%
11%
13%
9%
12%
9%
a
a
a
a
a
a
a
l
n
Five or more
(5.0)
110
7
17
6
12
9
8
15
21
85
24
70
40
76
29
5%
3%
6%
3%
8%
5%
4%
8%
6%
4%
8%
6%
4%
6%
4%
ac
acf
i
Don't know
20
1
2
2
-
2
8
2
2
18
2
11
9
17
2
1%
1%
1%
1%
-%
1%
4%
1%
1%
1%
1%
1%
1%
1%
*%
abcdegh
n
Mean number of TV sets
2.3
1.9
2.3
2.3
2.5
2.4
2.3
2.6
2.4
2.3
2.5
2.4
2.2
2.4
2.2
a
a
ac
a
a
abcf
a
i
l
n
Standard deviation
1.13
.95
1.14
1.10
1.22
1.18
1.10
1.23
1.14
1.12
1.21
1.14
1.11
1.14
1.09
Standard error
.02
.06
.07
.07
.08
.07
.07
.08
.07
.02
.04
.03
.03
.03
.04
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH51). SHOWCARD When did you last buy a TV set for the MAIN viewing room in your house? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3412
1650
1762
439
527
1192
1254
672
380
406
590
771
980
694
967
1941
479
483
509
Effective Weighted Sample
2233
1089
1144
280
333
802
852
427
234
271
431
514
644
461
624
xx-xxxx-xxxx
323
321
468
Total
2207
1058
1149
311
398
771
728
362
214
278
465
554
643
409
601
1844
192
109
62
In the last 6 months
207
97
111
36
45
65
61
30
26
23
47
60
61
33
53
176
14
12
6
9%
9%
10%
12%
11%
8%
8%
8%
12%
8%
10%
11%
10%
8%
9%
10%
7%
11%
9%
6-12 months ago
334
161
173
58
55
133
88
36
36
50
80
75
102
72
85
280
31
14
8
15%
15%
15%
19%
14%
17%
12%
10%
17%
18%
17%
13%
16%
18%
14%
15%
16%
13%
13%
f
f
g
g
g
More than a year ago, up to 2 years ago
512
247
265
63
107
191
152
68
37
67
134
155
136
110
111
425
51
24
13
23%
23%
23%
20%
27%
25%
21%
19%
17%
24%
29%
28%
21%
27%
19%
23%
26%
22%
21%
f
h
gh
ln
ln
More than 2 years ago, up to 3 years ago
360
167
193
38
76
124
121
56
38
49
85
99
104
63
93
304
24
20
11
16%
16%
17%
12%
19%
16%
17%
15%
18%
18%
18%
18%
16%
15%
16%
16%
13%
19%
18%
c
p
p
More than 3 years ago
726
355
371
81
107
242
296
162
75
82
116
155
218
123
230
606
63
35
22
33%
34%
32%
26%
27%
31%
41%
45%
35%
30%
25%
28%
34%
30%
38%
33%
33%
32%
35%
cde
hij
j
k
km
Don't know
68
32
36
35
8
16
9
12
2
6
3
10
22
9
27
54
8
4
2
3%
3%
3%
11%
2%
2%
1%
3%
1%
2%
1%
2%
3%
2%
5%
3%
4%
3%
4%
def
j
km
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH51). SHOWCARD When did you last buy a TV set for the MAIN viewing room in your house? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3412
231
244
246
236
262
238
246
238
2406
1006
1638
1758
1961
942
Effective Weighted Sample
2233
220
225
233
224
249
225
233
221
1850
436
1076
1233
1390
730
Total
2207
262
301
183
160
195
208
183
352
1920
287
1237
957
1367
779
In the last 6 months
207
15
22
19
19
19
24
14
43
177
30
120
86
128
74
9%
6%
7%
11%
12%
10%
11%
8%
12%
9%
11%
10%
9%
9%
9%
a
a
a
6-12 months ago
334
28
41
37
34
25
28
30
58
287
46
202
128
216
110
15%
11%
14%
20%
21%
13%
14%
16%
16%
15%
16%
16%
13%
16%
14%
ae
abef
l
More than a year ago, up to 2 years ago
512
69
74
38
29
49
41
40
84
453
59
304
207
325
174
23%
26%
25%
21%
18%
25%
20%
22%
24%
24%
21%
25%
22%
24%
22%
d
More than 2 years ago, up to 3 years ago
360
59
39
26
28
35
28
25
64
315
45
209
149
228
120
16%
22%
13%
14%
17%
18%
13%
14%
18%
16%
16%
17%
16%
17%
15%
bcfg
More than 3 years ago
726
87
120
58
44
53
85
65
93
629
97
373
350
436
268
33%
33%
40%
32%
27%
27%
41%
36%
26%
33%
34%
30%
37%
32%
34%
deh
deh
eh
k
Don't know
68
3
5
4
6
15
3
8
9
59
10
30
38
34
32
3%
1%
2%
2%
4%
8%
1%
5%
3%
3%
3%
2%
4%
2%
4%
abcfh
af
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTICODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3412
1650
1762
439
527
1192
1254
672
380
406
590
771
980
694
967
1941
479
483
509
Effective Weighted Sample
2233
1089
1144
280
333
802
852
427
234
271
431
514
644
461
624
xx-xxxx-xxxx
323
321
468
Total
2207
1058
1149
311
398
771
728
362
214
278
465
554
643
409
601
1844
192
109
62
Access to digital TV channels (without
the need for a separate set-top box, i.e.
built-in Freeview or Freesat)
1244
597
647
165
244
449
386
160
125
170
265
336
373
252
282
1015
125
65
38
56%
56%
56%
53%
61%
58%
53%
44%
58%
61%
57%
61%
58%
62%
47%
55%
65%
60%
62%
cf
f
g
g
g
n
n
n
o
o
Built-in DVD player (i.e. not a standalone
DVD player that you need to connect to
your TV)
151
84
67
17
30
48
56
16
13
19
41
47
43
26
35
124
17
6
4
7%
8%
6%
5%
7%
6%
8%
4%
6%
7%
9%
9%
7%
6%
6%
7%
9%
6%
6%
g
Access to the internet (to access web
pages or video streamed through the TV
using any means, e.g. games console)
104
56
48
10
26
48
21
11
8
15
32
41
33
18
12
89
5
6
4
5%
5%
4%
3%
6%
6%
3%
3%
4%
5%
7%
7%
5%
4%
2%
5%
3%
6%
6%
f
cf
g
n
n
n
p
p
3D-capability (i.e. 3D ready - ability to
watch programmes in 3D)
36
21
15
5
8
19
4
3
1
4
11
14
14
6
3
30
4
2
1
2%
2%
1%
2%
2%
3%
1%
1%
*%
2%
2%
3%
2%
1%
*%
2%
2%
2%
1%
f
f
h
n
n
None of these
799
385
414
123
126
261
290
180
78
91
163
172
221
133
273
691
52
37
19
36%
36%
36%
39%
32%
34%
40%
50%
36%
33%
35%
31%
34%
32%
45%
37%
27%
34%
31%
d
de
hij
klm
pr
Don't know
66
23
44
12
11
21
22
12
5
6
9
11
17
13
25
51
8
4
3
3%
2%
4%
4%
3%
3%
3%
3%
2%
2%
2%
2%
3%
3%
4%
3%
4%
4%
4%
a
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTICODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3412
231
244
246
236
262
238
246
238
2406
1006
1638
1758
1961
942
Effective Weighted Sample
2233
220
225
233
224
249
225
233
221
1850
436
1076
1233
1390
730
Total
2207
262
301
183
160
195
208
183
352
1920
287
1237
957
1367
779
Access to digital TV channels (without the need
for a separate set-top box, i.e. built-in Freeview or
Freesat)
1244
78
183
117
107
101
93
94
244
1062
182
756
484
837
369
56%
30%
61%
64%
67%
52%
45%
52%
69%
55%
63%
61%
51%
61%
47%
aefg
aefg
aefg
a
a
a
aefg
i
l
n
Built-in DVD player (i.e. not a standalone DVD
player that you need to connect to your TV)
151
32
24
9
8
18
6
7
21
132
19
97
51
85
62
7%
12%
8%
5%
5%
9%
3%
4%
6%
7%
7%
8%
5%
6%
8%
cdfgh
f
fg
l
Access to the internet (to access web pages or
video streamed through the TV using any means,
e.g. games console)
104
5
26
10
6
7
15
10
10
94
10
80
24
84
16
5%
2%
9%
5%
4%
3%
7%
6%
3%
5%
4%
6%
3%
6%
2%
adeh
ah
a
l
n
3D-capability (i.e. 3D ready - ability to watch
programmes in 3D)
36
2
12
6
2
1
3
1
3
31
5
27
9
29
6
2%
1%
4%
3%
1%
*%
1%
1%
1%
2%
2%
2%
1%
2%
1%
aegh
e
l
n
None of these
799
152
85
58
46
84
97
80
90
714
85
387
406
433
346
36%
58%
28%
32%
29%
43%
46%
44%
26%
37%
30%
31%
42%
32%
44%
bcdefgh
bcdh
bcdh
bcdh
j
k
m
Don't know
66
6
12
6
1
3
13
6
5
54
12
32
34
38
25
3%
2%
4%
3%
1%
1%
6%
3%
1%
3%
4%
3%
4%
3%
3%
d
d
adeh
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3412
1650
1762
439
527
1192
1254
672
380
406
590
771
980
694
967
1941
479
483
509
Effective Weighted Sample
2233
1089
1144
280
333
802
852
427
234
271
431
514
644
461
624
xx-xxxx-xxxx
323
321
468
Total
2207
1058
1149
311
398
771
728
362
214
278
465
554
643
409
601
1844
192
109
62
Yes, the main TV in the household is an
HDTV set or HD ready
1356
680
676
187
262
510
397
164
128
172
339
382
388
280
306
1134
121
65
36
61%
64%
59%
60%
66%
66%
55%
45%
60%
62%
73%
69%
60%
69%
51%
61%
63%
60%
59%
b
f
f
g
g
ghi
ln
n
ln
No
707
324
382
105
116
225
261
161
75
93
117
148
214
107
238
600
51
35
20
32%
31%
33%
34%
29%
29%
36%
44%
35%
33%
25%
27%
33%
26%
40%
33%
27%
32%
33%
de
hij
j
j
km
klm
p
Don't know
144
53
91
19
20
35
70
38
11
13
10
24
42
22
57
111
20
8
5
7%
5%
8%
6%
5%
5%
10%
10%
5%
5%
2%
4%
6%
5%
9%
6%
10%
8%
8%
a
de
hij
j
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3412
231
244
246
236
262
238
246
238
2406
1006
1638
1758
1961
942
Effective Weighted Sample
2233
220
225
233
224
249
225
233
221
1850
436
1076
1233
1390
730
Total
2207
262
301
183
160
195
208
183
352
1920
287
1237
957
1367
779
Yes, the main TV in the household is an HDTV
set or HD ready
1356
130
185
116
93
138
127
109
235
1164
192
836
511
883
437
61%
50%
61%
63%
58%
71%
61%
60%
67%
61%
67%
68%
53%
65%
56%
a
a
abdfg
a
a
a
i
l
n
No
707
112
102
53
59
44
65
70
94
632
75
340
363
407
279
32%
43%
34%
29%
37%
22%
31%
38%
27%
33%
26%
28%
38%
30%
36%
cefh
e
eh
e
ceh
j
k
m
Don't know
144
20
14
14
8
13
16
4
23
124
20
60
84
77
63
7%
8%
5%
7%
5%
7%
8%
2%
6%
6%
7%
5%
9%
6%
8%
g
g
g
g
g
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2035
1026
1009
257
353
776
649
293
222
262
436
525
600
448
462
1177
287
286
285
Effective Weighted Sample
1351
688
663
164
224
526
454
183
139
180
316
350
392
310
304
1019
200
192
264
Total
1356
680
676
187
262
510
397
164
128
172
339
382
388
280
306
1134
121
65
36
Yes
726
374
351
102
153
268
202
74
54
88
205
225
215
155
131
600
69
33
24
54%
55%
52%
55%
58%
52%
51%
45%
42%
51%
61%
59%
55%
55%
43%
53%
57%
50%
65%
ghi
n
n
n
oq
No
590
291
299
80
99
231
181
84
71
81
130
145
165
118
163
500
48
31
11
44%
43%
44%
43%
38%
45%
46%
51%
55%
47%
38%
38%
42%
42%
53%
44%
40%
47%
31%
j
j
klm
r
r
Don't know
40
15
25
5
10
12
14
6
4
4
4
12
8
8
12
33
4
2
1
3%
2%
4%
2%
4%
2%
4%
4%
3%
2%
1%
3%
2%
3%
4%
3%
3%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2035
114
149
154
136
182
141
144
157
1450
585
1115
912
1232
518
Effective Weighted Sample
1351
109
137
146
130
173
134
137
146
1107
270
738
652
882
404
Total
1356
130
185
116
93
138
127
109
235
1164
192
836
511
883
437
Yes
726
89
115
57
51
58
57
43
130
629
97
477
244
458
244
54%
68%
62%
49%
55%
42%
45%
39%
55%
54%
51%
57%
48%
52%
56%
cdefgh
cefg
eg
eg
l
No
590
38
61
57
40
78
67
64
96
500
90
344
242
400
179
44%
29%
33%
49%
43%
57%
52%
58%
41%
43%
47%
41%
47%
45%
41%
ab
a
abdh
ab
abdh
k
Don't know
40
3
9
2
2
2
3
3
9
35
5
15
25
25
14
3%
2%
5%
2%
2%
2%
3%
3%
4%
3%
3%
2%
5%
3%
3%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH55). Which supplier provides your HD TV service, for your main TV set?
Base : Those with an HD TV service for their main TV set
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1094
561
533
148
199
425
322
134
97
139
273
307
334
248
205
593
169
147
185
Effective Weighted Sample
699
367
332
91
124
273
218
79
55
90
194
200
207
164
130
515
116
100
171
Total
726
374
351
102
153
268
202
74
54
88
205
225
215
155
131
600
69
33
24
Sky (via satellite dish)
411
218
193
60
94
146
111
37
**
50
128
133
129
78
71
325
49
22
15
57%
58%
55%
59%
61%
55%
55%
50%
**
57%
62%
59%
60%
50%
54%
54%
71%
66%
62%
o
o
Virgin Media (via cable)
157
79
79
27
38
63
29
14
**
19
49
50
48
36
23
143
9
2
4
22%
21%
22%
26%
25%
24%
15%
19%
**
22%
24%
22%
22%
24%
17%
24%
12%
7%
15%
f
f
f
pqr
q
Freeviw (via TV aerial)
125
62
63
12
18
49
46
20
**
11
24
35
27
33
31
103
10
8
4
17%
17%
18%
12%
12%
18%
23%
27%
**
12%
12%
15%
12%
21%
24%
17%
15%
23%
18%
cd
ij
l
l
Freesat (via satellite dish)
20
13
8
2
1
6
13
-
**
6
2
5
7
5
3
19
*
1
*
3%
3%
2%
1%
*%
2%
6%
-%
**
7%
1%
2%
3%
3%
2%
3%
*%
4%
1%
de
gj
p
Don't know
11
3
9
2
3
3
3
2
**
1
2
2
4
2
3
10
1
*
1
2%
1%
2%
2%
2%
1%
2%
3%
**
2%
1%
1%
2%
1%
3%
2%
1%
*%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH55). Which supplier provides your HD TV service, for your main TV set?
Base : Those with an HD TV service for their main TV set
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
1094
78
89
73
72
76
65
55
85
767
327
646
444
634
275
Effective Weighted Sample
699
74
83
69
69
73
61
53
79
576
140
412
307
444
214
Total
726
89
115
57
51
58
57
43
130
629
97
477
244
458
244
Sky (via satellite dish)
411
**
**
**
**
**
**
**
**
352
59
274
135
268
128
57%
**
**
**
**
**
**
**
**
56%
61%
57%
55%
59%
53%
Virgin Media (via cable)
157
**
**
**
**
**
**
**
**
152
6
114
41
95
58
22%
**
**
**
**
**
**
**
**
24%
6%
24%
17%
21%
24%
j
l
Freeviw (via TV aerial)
125
**
**
**
**
**
**
**
**
104
22
71
55
68
53
17%
**
**
**
**
**
**
**
**
17%
22%
15%
22%
15%
22%
k
m
Freesat (via satellite dish)
20
**
**
**
**
**
**
**
**
13
7
10
10
19
1
3%
**
**
**
**
**
**
**
**
2%
8%
2%
4%
4%
*%
i
n
Don't know
11
**
**
**
**
**
**
**
**
8
4
8
3
7
4
2%
**
**
**
**
**
**
**
**
1%
4%
2%
1%
2%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1525
767
758
188
273
590
474
205
147
218
330
380
474
319
352
782
226
255
262
Effective Weighted Sample
942
482
461
110
159
382
305
114
82
139
220
239
292
202
217
679
143
173
241
Total
924
458
466
121
188
348
268
99
80
132
234
259
284
167
214
754
80
58
32
Sky satellite dish to receive subscription
channels - you pay a monthly
subscription fee
805
400
405
109
168
306
221
86
67
117
220
225
242
156
182
653
74
48
29
87%
87%
87%
91%
90%
88%
83%
87%
84%
89%
94%
87%
85%
93%
85%
87%
93%
83%
93%
f
f
f
gh
kln
oq
oq
Sky satellite dish for free to air services
only - you pay no monthly subscription
fee
55
29
26
5
10
19
21
6
3
6
7
19
15
8
13
45
3
5
1
6%
6%
6%
4%
5%
5%
8%
6%
4%
4%
3%
7%
5%
5%
6%
6%
4%
9%
5%
Freesat standard package with a dish
and standard set top box - you do not
pay a subscription fee
15
8
7
*
*
5
9
1
1
3
-
2
4
3
5
12
*
2
1
2%
2%
1%
*%
*%
2%
3%
1%
1%
2%
-%
1%
2%
2%
2%
2%
*%
3%
2%
d
j
p
Freesat HD package with a dish and high
definition (HD) set top box - you do not
pay a subscription fee
10
6
4
3
1
1
5
*
1
1
3
5
4
1
*
10
-
1
*
1%
1%
1%
2%
1%
*%
2%
*%
1%
1%
1%
2%
1%
1%
*%
1%
-%
1%
*%
e
n
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
3
*
3
*
2
1
-
*
2
-
*
-
*
-
3
3
-
-
1
*%
*%
1%
*%
1%
*%
-%
*%
2%
-%
*%
-%
*%
-%
1%
*%
-%
-%
2%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1525
767
758
188
273
590
474
205
147
218
330
380
474
319
352
782
226
255
262
Effective Weighted Sample
942
482
461
110
159
382
305
114
82
139
220
239
292
202
217
679
143
173
241
Total
924
458
466
121
188
348
268
99
80
132
234
259
284
167
214
754
80
58
32
Other satellite dish, showing mainly non-
English programmes where you do not
pay a monthly subscription fee
4
4
-
-
1
3
1
2
-
1
1
2
-
2
-
4
-
-
*
*%
1%
-%
-%
*%
1%
*%
2%
-%
1%
1%
1%
-%
1%
-%
1%
-%
-%
*%
b
Broadband satellite - satellite provided
for the use of broadband internet access
but used to access free to air satellite
programmes
4
*
4
-
3
1
-
1
1
-
2
3
1
-
1
3
1
*
-
*%
*%
1%
-%
1%
*%
-%
1%
1%
-%
1%
1%
*%
-%
*%
*%
1%
*%
-%
f
Don't know
35
13
22
4
5
13
14
5
6
5
4
6
17
*
12
30
2
3
-
4%
3%
5%
3%
3%
4%
5%
5%
7%
4%
2%
2%
6%
*%
5%
4%
2%
5%
-%
j
m
km
m
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
f
g
~h
i
j
k
l
m
n
Unweighted total
1525
97
90
87
93
95
122
112
86
1007
518
836
681
877
386
Effective Weighted Sample
942
93
83
83
89
91
115
106
79
758
214
518
453
596
291
Total
924
115
113
66
64
71
109
87
129
789
135
578
340
569
322
Sky satellite dish to receive subscription channels
- you pay a monthly subscription fee
805
**
**
**
**
**
92
79
**
693
112
511
290
495
280
87%
**
**
**
**
**
84%
91%
**
88%
83%
88%
85%
87%
87%
Sky satellite dish for free to air services only - you
pay no monthly subscription fee
55
**
**
**
**
**
8
3
**
42
13
32
22
32
21
6%
**
**
**
**
**
8%
3%
**
5%
9%
6%
7%
6%
6%
i
Freesat standard package with a dish and
standard set top box - you do not pay a
subscription fee
15
**
**
**
**
**
2
2
**
11
4
4
11
10
5
2%
**
**
**
**
**
2%
3%
**
1%
3%
1%
3%
2%
1%
k
Freesat HD package with a dish and high
definition (HD) set top box - you do not pay a
subscription fee
10
**
**
**
**
**
3
-
**
7
3
7
3
9
1
1%
**
**
**
**
**
3%
-%
**
1%
2%
1%
1%
2%
*%
Other satellite dish, showing mainly non-English
programmes where you pay a monthly
subscription fee
3
**
**
**
**
**
-
1
**
3
*
1
2
2
1
*%
**
**
**
**
**
-%
1%
**
*%
*%
*%
1%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
f
g
~h
i
j
k
l
m
n
Unweighted total
1525
97
90
87
93
95
122
112
86
1007
518
836
681
877
386
Effective Weighted Sample
942
93
83
83
89
91
115
106
79
758
214
518
453
596
291
Total
924
115
113
66
64
71
109
87
129
789
135
578
340
569
322
Other satellite dish, showing mainly non-English
programmes where you do not pay a monthly
subscription fee
4
**
**
**
**
**
-
-
**
4
-
3
1
3
1
*%
**
**
**
**
**
-%
-%
**
1%
-%
1%
*%
*%
*%
Broadband satellite - satellite provided for the use
of broadband internet access but used to access
free to air satellite programmes
4
**
**
**
**
**
-
1
**
4
*
3
1
3
1
*%
**
**
**
**
**
-%
2%
**
*%
*%
*%
*%
1%
*%
Don't know
35
**
**
**
**
**
4
1
**
31
4
22
12
21
14
4%
**
**
**
**
**
3%
1%
**
4%
3%
4%
4%
4%
4%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1460
726
734
182
262
570
446
196
136
210
321
364
449
312
335
742
222
243
253
Effective Weighted Sample
900
453
447
106
152
369
285
109
75
131
214
227
275
197
207
646
139
164
232
Total
879
431
447
117
177
336
249
95
73
126
227
246
266
164
202
715
78
55
31
Yes
649
317
333
89
138
253
169
56
49
92
188
196
199
116
138
535
53
39
21
74%
73%
74%
76%
78%
75%
68%
58%
68%
73%
82%
80%
75%
71%
68%
75%
68%
72%
70%
f
f
g
ghi
mn
No
215
109
107
27
38
79
71
37
24
34
36
47
63
45
61
170
22
15
9
25%
25%
24%
23%
22%
24%
29%
39%
32%
27%
16%
19%
24%
27%
30%
24%
29%
27%
28%
ij
j
j
k
k
Don't know
14
6
8
2
*
3
9
2
-
*
4
2
5
3
3
10
2
1
1
2%
1%
2%
2%
*%
1%
3%
3%
-%
*%
2%
1%
2%
2%
2%
1%
3%
2%
2%
de
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
f
g
~h
i
j
k
l
m
n
Unweighted total
1460
95
81
79
86
93
116
109
83
960
500
804
648
838
369
Effective Weighted Sample
900
91
75
75
82
89
110
103
76
726
202
497
429
568
279
Total
879
112
101
61
59
69
104
84
124
752
127
551
323
539
309
Yes
649
**
**
**
**
**
76
66
**
558
91
419
227
421
207
74%
**
**
**
**
**
73%
79%
**
74%
72%
76%
70%
78%
67%
l
n
No
215
**
**
**
**
**
27
17
**
183
33
128
86
110
96
25%
**
**
**
**
**
26%
20%
**
24%
26%
23%
27%
20%
31%
m
Don't know
14
**
**
**
**
**
1
1
**
11
3
4
10
8
6
2%
**
**
**
**
**
1%
1%
**
1%
2%
1%
3%
1%
2%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
~m
n
o
~p
~q
~r
Unweighted total
434
205
229
71
70
165
128
84
38
47
89
103
135
88
108
317
47
23
47
Effective Weighted Sample
330
155
175
57
53
127
98
63
28
39
78
78
103
70
80
271
42
19
46
Total
357
175
182
65
71
131
90
50
25
43
88
91
111
73
82
314
28
8
7
Yes
172
83
89
**
**
63
37
**
**
**
**
61
51
**
23
153
**
**
**
48%
47%
49%
**
**
48%
41%
**
**
**
**
67%
46%
**
29%
49%
**
**
**
ln
n
No
159
83
77
**
**
58
45
**
**
**
**
22
48
**
55
138
**
**
**
45%
47%
42%
**
**
44%
49%
**
**
**
**
25%
43%
**
68%
44%
**
**
**
k
kl
Don't know
26
9
16
**
**
10
8
**
**
**
**
8
12
**
3
23
**
**
**
7%
5%
9%
**
**
8%
9%
**
**
**
**
9%
11%
**
4%
7%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
~j
k
l
m
n
Unweighted total
434
34
43
24
40
59
36
35
46
411
23
226
205
224
163
Effective Weighted Sample
330
33
40
23
38
56
34
33
44
317
13
174
168
184
134
Total
357
37
56
19
28
42
33
25
74
345
12
218
136
209
140
Yes
172
**
**
**
**
**
**
**
**
166
**
121
48
106
62
48%
**
**
**
**
**
**
**
**
48%
**
56%
35%
51%
44%
l
No
159
**
**
**
**
**
**
**
**
153
**
83
76
84
71
45%
**
**
**
**
**
**
**
**
45%
**
38%
56%
40%
51%
k
Don't know
26
**
**
**
**
**
**
**
**
25
**
14
12
19
7
7%
**
**
**
**
**
**
**
**
7%
**
6%
9%
9%
5%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
44
22
22
6
4
9
25
6
2
8
3
9
13
10
12
27
1
10
6
Effective Weighted Sample
31
18
13
4
2
9
17
3
2
6
3
7
10
7
8
24
1
7
5
Total
25
15
10
3
2
7
13
1
2
4
3
6
8
5
5
22
*
2
1
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
Unweighted total
44
-
6
7
2
2
6
3
1
27
17
15
29
30
8
Effective Weighted Sample
31
-
5
7
2
2
5
3
1
21
10
11
20
22
7
Total
25
-
6
5
1
2
5
2
1
18
7
11
14
19
5
Yes
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1972
963
1009
264
284
673
751
390
247
227
332
440
555
408
569
1070
291
272
339
Effective Weighted Sample
1252
609
643
158
171
442
502
246
146
143
236
285
352
266
354
923
192
179
313
Total
1219
584
634
181
197
424
417
203
135
149
243
290
360
235
334
1005
112
60
41
Yes
213
92
120
22
35
70
85
22
20
21
44
65
61
42
45
176
22
9
5
17%
16%
19%
12%
18%
17%
20%
11%
15%
14%
18%
22%
17%
18%
14%
18%
20%
15%
13%
c
g
n
r
r
No
892
439
453
145
140
313
294
169
108
117
164
197
263
173
259
736
77
45
34
73%
75%
71%
80%
71%
74%
71%
83%
80%
78%
68%
68%
73%
74%
78%
73%
68%
75%
82%
f
j
j
j
k
opq
Don't know
114
53
60
14
22
41
37
12
6
12
35
29
36
20
29
92
13
6
2
9%
9%
10%
8%
11%
10%
9%
6%
5%
8%
14%
10%
10%
9%
9%
9%
12%
10%
5%
gh
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
1972
96
123
191
119
137
112
134
158
1349
623
925
1042
1153
480
Effective Weighted Sample
1252
92
114
181
113
130
106
127
146
1018
274
587
709
809
367
Total
1219
109
146
140
81
103
94
101
231
1050
169
667
548
784
393
Yes
213
**
33
27
23
25
13
15
32
174
38
113
97
150
57
17%
**
22%
20%
28%
24%
14%
15%
14%
17%
23%
17%
18%
19%
15%
fgh
fh
i
No
892
**
100
95
52
67
77
76
172
778
114
484
406
557
301
73%
**
68%
68%
64%
65%
82%
76%
75%
74%
67%
73%
74%
71%
77%
bcde
j
m
Don't know
114
**
14
18
6
11
4
9
27
97
17
70
44
77
35
9%
**
9%
13%
7%
11%
4%
9%
12%
9%
10%
10%
8%
10%
9%
f
f
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
62
27
35
7
15
31
9
9
4
6
17
19
19
11
13
27
13
11
11
Effective Weighted Sample
37
17
20
4
10
17
7
4
2
5
11
14
10
6
8
23
11
6
10
Total
42
18
24
3
15
18
6
3
1
4
13
18
12
6
6
32
7
2
1
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
Unweighted total
62
2
6
3
5
1
2
3
5
36
26
48
14
33
18
Effective Weighted Sample
37
2
6
3
5
1
2
3
5
27
11
28
9
21
14
Total
42
2
9
3
4
1
2
2
9
34
8
35
7
25
16
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1558
755
803
187
288
611
472
178
142
219
374
444
474
316
324
885
231
211
231
Effective Weighted Sample
1018
496
523
123
177
407
325
103
81
150
262
296
312
213
203
768
153
147
213
Total
1030
497
534
136
215
387
293
90
78
141
280
325
307
193
205
863
88
50
29
More than once a week
488
227
261
61
104
191
133
45
37
72
130
148
154
89
97
399
53
25
12
47%
46%
49%
45%
48%
49%
45%
50%
47%
51%
47%
46%
50%
46%
47%
46%
60%
49%
41%
oqr
Once a week
153
69
83
23
36
54
40
16
9
18
43
53
41
31
28
129
11
7
5
15%
14%
16%
17%
17%
14%
14%
17%
11%
12%
15%
16%
13%
16%
14%
15%
13%
15%
18%
Once every 2-3 weeks
63
33
29
10
11
28
14
8
4
8
19
20
15
14
14
50
8
3
2
6%
7%
6%
7%
5%
7%
5%
9%
5%
5%
7%
6%
5%
7%
7%
6%
9%
5%
8%
Once a month
32
14
18
4
6
12
10
1
3
7
9
5
9
7
10
27
2
2
1
3%
3%
3%
3%
3%
3%
3%
1%
4%
5%
3%
2%
3%
4%
5%
3%
2%
3%
5%
k
Once every 2-4 months
22
13
9
2
6
5
9
2
-
1
8
6
8
5
3
21
*
1
*
2%
3%
2%
2%
3%
1%
3%
2%
-%
1%
3%
2%
3%
3%
1%
2%
*%
2%
*%
Less often than every 4 months
51
25
26
8
14
15
14
*
3
7
14
20
16
8
7
47
2
1
1
5%
5%
5%
6%
6%
4%
5%
*%
4%
5%
5%
6%
5%
4%
3%
5%
2%
1%
5%
g
g
q
Never
116
63
53
12
22
44
38
10
15
17
36
40
29
22
24
104
4
4
3
11%
13%
10%
9%
10%
11%
13%
11%
19%
12%
13%
12%
10%
12%
12%
12%
5%
8%
11%
p
p
Don't know
106
52
54
17
17
38
34
7
8
12
20
32
36
17
22
86
8
9
3
10%
10%
10%
12%
8%
10%
12%
8%
10%
8%
7%
10%
12%
9%
11%
10%
9%
18%
11%
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
1558
80
114
109
117
121
113
112
119
1088
470
882
667
949
378
Effective Weighted Sample
1018
76
105
103
111
115
107
107
111
834
209
576
468
673
295
Total
1030
93
142
83
82
94
103
87
180
889
142
651
370
675
327
More than once a week
488
**
68
48
41
41
44
56
75
405
83
313
172
328
148
47%
**
48%
58%
50%
43%
43%
64%
42%
46%
59%
48%
47%
49%
45%
efh
bdefh
i
Once a week
153
**
23
8
17
19
15
10
24
131
21
94
55
109
38
15%
**
16%
9%
21%
21%
14%
12%
13%
15%
15%
14%
15%
16%
12%
c
c
Once every 2-3 weeks
63
**
7
3
4
3
9
5
8
58
5
47
16
32
28
6%
**
5%
3%
5%
3%
9%
6%
4%
7%
3%
7%
4%
5%
9%
m
Once a month
32
**
6
5
3
5
2
2
3
30
3
18
14
16
15
3%
**
4%
6%
4%
5%
2%
2%
2%
3%
2%
3%
4%
2%
4%
Once every 2-4 months
22
**
7
2
3
-
2
-
3
19
3
14
8
13
9
2%
**
5%
3%
4%
-%
2%
-%
2%
2%
2%
2%
2%
2%
3%
eg
e
Less often than every 4 months
51
**
7
1
2
6
4
1
14
46
5
36
14
33
16
5%
**
5%
1%
2%
6%
4%
1%
8%
5%
4%
6%
4%
5%
5%
cg
cg
Never
116
**
17
11
6
7
15
7
25
104
12
68
48
66
47
11%
**
12%
13%
7%
7%
14%
8%
14%
12%
9%
10%
13%
10%
14%
m
Don't know
106
**
7
5
6
13
13
7
28
96
10
61
43
77
26
10%
**
5%
6%
7%
14%
12%
8%
16%
11%
7%
9%
12%
11%
8%
b
bcd
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QH42A). Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY)
Base : Those with multichannel TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3243
1574
1669
420
512
1154
1157
591
368
398
582
748
946
664
885
1850
468
477
448
Effective Weighted Sample
2132
1040
1092
267
326
782
790
378
227
267
426
499
621
443
579
1603
314
317
414
Total
2116
1015
1100
297
390
753
676
324
206
275
459
541
620
395
561
1766
186
108
56
Yes
464
229
236
80
111
189
85
39
24
62
136
146
143
91
85
391
45
15
14
22%
23%
21%
27%
28%
25%
13%
12%
12%
23%
30%
27%
23%
23%
15%
22%
24%
14%
25%
f
f
f
gh
ghi
n
n
n
q
q
q
No
1563
742
821
201
269
538
554
266
176
207
312
373
455
284
452
1296
139
86
41
74%
73%
75%
68%
69%
71%
82%
82%
85%
75%
68%
69%
73%
72%
81%
73%
75%
80%
74%
cde
ij
ij
j
klm
or
Don't know
88
44
44
15
10
27
36
18
6
6
11
22
21
20
24
78
2
7
1
4%
4%
4%
5%
3%
4%
5%
6%
3%
2%
2%
4%
3%
5%
4%
4%
1%
6%
2%
d
ij
pr
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QH42A). Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY)
Base : Those with multichannel TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3243
219
224
242
223
245
231
234
232
2297
946
1600
1629
1893
902
Effective Weighted Sample
2132
209
206
229
212
233
218
222
215
1769
414
1057
1147
1335
697
Total
2116
250
277
181
152
184
204
175
344
1842
274
1213
891
1313
747
Yes
464
61
62
28
38
45
44
32
81
412
52
331
131
288
162
22%
24%
23%
15%
25%
25%
21%
18%
24%
22%
19%
27%
15%
22%
22%
c
c
c
c
l
No
1563
185
198
136
110
127
153
140
246
1353
210
835
719
974
548
74%
74%
71%
76%
73%
69%
75%
80%
72%
73%
77%
69%
81%
74%
73%
beh
k
Don't know
88
4
17
16
3
11
7
3
17
76
12
47
41
51
37
4%
2%
6%
9%
2%
6%
3%
2%
5%
4%
4%
4%
5%
4%
5%
adg
adfg
adg
g
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QH42B). How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown?
Base : Those who ever watch TV programmes 'on demand' through their TV service
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
n
o
p
~q
r
Unweighted total
662
325
337
107
153
277
125
68
51
89
174
188
208
134
132
384
107
64
107
Effective Weighted Sample
439
219
220
70
91
192
89
39
28
62
128
125
138
96
83
334
75
43
100
Total
464
229
236
80
111
189
85
39
24
62
136
146
143
91
85
391
45
15
14
Every day
40
19
22
9
11
13
7
**
**
**
13
7
13
11
9
32
6
**
2
9%
8%
9%
11%
10%
7%
8%
**
**
**
9%
5%
9%
12%
10%
8%
13%
**
13%
k
A few times a week
137
70
67
28
42
49
17
**
**
**
52
46
42
29
20
109
21
**
4
30%
30%
29%
35%
38%
26%
20%
**
**
**
38%
31%
30%
31%
24%
28%
46%
**
28%
f
ef
or
Once a week
88
45
43
11
26
37
13
**
**
**
23
29
25
12
21
74
7
**
3
19%
20%
18%
14%
24%
20%
15%
**
**
**
17%
20%
18%
13%
25%
19%
17%
**
19%
m
A few times a month
65
32
33
13
10
26
16
**
**
**
23
23
23
11
8
55
6
**
2
14%
14%
14%
16%
9%
14%
19%
**
**
**
17%
16%
16%
13%
10%
14%
14%
**
12%
d
Once a month
53
21
31
14
9
24
6
**
**
**
12
16
15
12
9
49
1
**
1
11%
9%
13%
18%
8%
13%
7%
**
**
**
9%
11%
11%
13%
11%
12%
3%
**
10%
f
p
Less often
76
39
37
4
12
36
24
**
**
**
14
24
21
14
17
68
3
**
2
16%
17%
16%
6%
11%
19%
28%
**
**
**
10%
17%
15%
15%
20%
17%
6%
**
17%
c
cd
p
p
Don't know
5
3
2
-
*
3
2
**
**
**
-
*
3
2
*
4
*
**
*
1%
1%
1%
-%
*%
2%
2%
**
**
**
-%
*%
2%
2%
*%
1%
1%
**
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QH42B). How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown?
Base : Those who ever watch TV programmes 'on demand' through their TV service
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
662
52
48
33
53
60
47
40
51
487
175
428
231
372
183
Effective Weighted Sample
439
50
45
31
51
58
45
38
47
373
76
286
163
270
145
Total
464
61
62
28
38
45
44
32
81
412
52
331
131
288
162
Every day
40
**
**
**
**
**
**
**
**
28
13
28
12
27
11
9%
**
**
**
**
**
**
**
**
7%
24%
9%
9%
9%
7%
i
A few times a week
137
**
**
**
**
**
**
**
**
126
11
105
30
83
50
30%
**
**
**
**
**
**
**
**
31%
21%
32%
23%
29%
31%
l
Once a week
88
**
**
**
**
**
**
**
**
79
9
62
24
54
32
19%
**
**
**
**
**
**
**
**
19%
18%
19%
19%
19%
19%
A few times a month
65
**
**
**
**
**
**
**
**
58
7
41
24
39
24
14%
**
**
**
**
**
**
**
**
14%
13%
12%
19%
14%
15%
Once a month
53
**
**
**
**
**
**
**
**
48
4
35
18
35
16
11%
**
**
**
**
**
**
**
**
12%
9%
11%
13%
12%
10%
Less often
76
**
**
**
**
**
**
**
**
70
7
55
22
47
27
16%
**
**
**
**
**
**
**
**
17%
13%
17%
16%
16%
16%
Don't know
5
**
**
**
**
**
**
**
**
4
1
4
1
3
2
1%
**
**
**
**
**
**
**
**
1%
3%
1%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH43A). Do you ever watch TV programmes online or download programmes from UK TV broadcasters' website (such as BBC iPlayer, ITV Player, Channel 4 On-Demand/ 4OD, Demand Five, or Sky Player) after they've been shown? I don't
mean watching live programmes online.
Base : Those with access to the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2694
1314
1380
420
506
1086
682
362
266
367
577
722
877
530
565
1578
362
353
401
Effective Weighted Sample
1783
877
907
269
320
739
476
231
157
248
423
484
581
360
364
1374
243
241
370
Total
1828
882
946
296
387
714
431
210
152
251
459
527
595
332
373
1553
141
84
50
Yes
625
318
306
132
152
240
102
61
35
75
210
229
225
93
77
542
44
24
15
34%
36%
32%
44%
39%
34%
24%
29%
23%
30%
46%
43%
38%
28%
21%
35%
31%
28%
30%
ef
f
f
ghi
mn
mn
n
q
No
1085
503
581
147
205
423
310
131
106
163
228
275
327
221
262
916
87
49
33
59%
57%
61%
50%
53%
59%
72%
62%
70%
65%
50%
52%
55%
66%
70%
59%
62%
58%
66%
c
cde
j
j
j
kl
kl
o
Don't know
119
60
58
18
30
51
19
18
11
13
21
24
43
18
33
95
10
11
2
6%
7%
6%
6%
8%
7%
4%
9%
7%
5%
4%
5%
7%
6%
9%
6%
7%
14%
5%
f
j
k
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH43A). Do you ever watch TV programmes online or download programmes from UK TV broadcasters' website (such as BBC iPlayer, ITV Player, Channel 4 On-Demand/ 4OD, Demand Five, or Sky Player) after they've been shown? I don't
mean watching live programmes online.
Base : Those with access to the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2694
191
221
198
193
211
189
189
186
1903
791
1537
1147
1586
707
Effective Weighted Sample
1783
183
203
188
184
201
179
180
173
1465
360
1018
817
1145
552
Total
1828
224
275
153
136
162
171
147
285
1579
249
1171
647
1161
617
Yes
625
96
95
53
52
44
65
53
86
535
89
420
203
409
201
34%
43%
34%
35%
38%
27%
38%
36%
30%
34%
36%
36%
31%
35%
33%
eh
e
e
l
No
1085
109
161
94
77
111
95
91
178
937
147
674
405
686
366
59%
49%
58%
61%
57%
68%
56%
62%
63%
59%
59%
58%
63%
59%
59%
a
abdf
a
a
k
Don't know
119
20
20
6
7
8
11
3
20
106
13
77
39
66
50
6%
9%
7%
4%
5%
5%
7%
2%
7%
7%
5%
7%
6%
6%
8%
cg
g
g
g
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH43B). How often, if ever, do you watch TV programmes online or download from UK TV broadcasters' websites after they've been shown?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
866
440
426
170
192
352
152
91
55
111
252
296
311
150
109
539
122
99
106
Effective Weighted Sample
599
310
289
118
125
250
114
59
36
76
194
209
217
103
74
477
79
69
99
Total
625
318
306
132
152
240
102
61
35
75
210
229
225
93
77
542
44
24
15
Every day
21
8
14
6
4
10
2
**
**
*
5
7
12
*
3
21
*
**
*
3%
2%
4%
4%
2%
4%
2%
**
**
*%
2%
3%
5%
*%
4%
4%
*%
**
1%
m
A few times a week
125
66
58
43
33
29
19
**
**
18
47
35
51
25
14
110
7
**
3
20%
21%
19%
33%
22%
12%
18%
**
**
23%
23%
15%
22%
27%
18%
20%
15%
**
22%
ef
e
k
Once a week
106
54
52
23
33
41
10
**
**
14
26
43
41
9
12
85
9
**
4
17%
17%
17%
17%
21%
17%
10%
**
**
19%
12%
19%
18%
10%
16%
16%
21%
**
29%
f
m
o
A few times a month
111
58
53
21
29
42
18
**
**
10
33
43
40
13
14
92
11
**
3
18%
18%
17%
16%
19%
18%
18%
**
**
14%
15%
19%
18%
14%
19%
17%
24%
**
18%
Once a month
87
44
43
12
13
38
23
**
**
12
29
30
28
20
10
76
6
**
2
14%
14%
14%
9%
8%
16%
23%
**
**
16%
14%
13%
12%
21%
12%
14%
13%
**
13%
d
cd
l
Less often
161
82
79
23
34
75
29
**
**
20
70
68
48
24
22
146
10
**
2
26%
26%
26%
18%
22%
31%
29%
**
**
27%
33%
30%
21%
25%
28%
27%
23%
**
17%
c
c
l
r
Don't know
14
6
8
3
6
5
-
**
**
-
1
3
6
2
3
13
1
**
-
2%
2%
3%
3%
4%
2%
-%
**
**
-%
*%
1%
3%
2%
4%
2%
3%
**
-%
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH43B). How often, if ever, do you watch TV programmes online or download from UK TV broadcasters' websites after they've been shown?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
866
80
79
69
69
54
68
64
56
627
239
534
330
545
215
Effective Weighted Sample
599
77
72
66
66
52
64
61
52
490
121
367
243
404
171
Total
625
96
95
53
52
44
65
53
86
535
89
420
203
409
201
Every day
21
**
**
**
**
**
**
**
**
19
2
14
7
13
8
3%
**
**
**
**
**
**
**
**
4%
2%
3%
4%
3%
4%
A few times a week
125
**
**
**
**
**
**
**
**
111
14
82
42
80
41
20%
**
**
**
**
**
**
**
**
21%
15%
20%
21%
20%
20%
Once a week
106
**
**
**
**
**
**
**
**
94
12
74
32
69
33
17%
**
**
**
**
**
**
**
**
18%
14%
18%
16%
17%
16%
A few times a month
111
**
**
**
**
**
**
**
**
99
12
75
35
67
41
18%
**
**
**
**
**
**
**
**
18%
14%
18%
17%
16%
21%
Once a month
87
**
**
**
**
**
**
**
**
66
21
46
40
60
24
14%
**
**
**
**
**
**
**
**
12%
23%
11%
20%
15%
12%
i
k
Less often
161
**
**
**
**
**
**
**
**
134
27
119
42
111
47
26%
**
**
**
**
**
**
**
**
25%
30%
28%
21%
27%
23%
l
Don't know
14
**
**
**
**
**
**
**
**
13
1
10
4
9
5
2%
**
**
**
**
**
**
**
**
2%
1%
2%
2%
2%
3%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH43C). Would you say that watching TV programmes in this way makes you watch MORE, LESS or ABOUT THE SAME amount of television than you used to?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
866
440
426
170
192
352
152
91
55
111
252
296
311
150
109
539
122
99
106
Effective Weighted Sample
599
310
289
118
125
250
114
59
36
76
194
209
217
103
74
477
79
69
99
Total
625
318
306
132
152
240
102
61
35
75
210
229
225
93
77
542
44
24
15
More
102
48
54
33
30
27
12
**
**
12
45
39
45
10
9
97
1
**
2
16%
15%
18%
25%
20%
11%
12%
**
**
15%
21%
17%
20%
10%
11%
18%
1%
**
17%
ef
e
m
p
p
Less
56
25
31
10
16
20
9
**
**
8
18
20
22
8
6
50
2
**
1
9%
8%
10%
8%
11%
8%
9%
**
**
11%
8%
9%
10%
9%
8%
9%
5%
**
9%
About the same
447
237
211
87
98
186
77
**
**
53
143
165
150
72
60
377
41
**
11
72%
74%
69%
66%
65%
78%
76%
**
**
71%
68%
72%
66%
78%
78%
70%
92%
**
74%
cd
l
or
Don't know
19
9
10
2
7
7
3
**
**
2
4
5
8
3
3
17
1
**
-
3%
3%
3%
2%
5%
3%
3%
**
**
3%
2%
2%
4%
3%
4%
3%
1%
**
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH43C). Would you say that watching TV programmes in this way makes you watch MORE, LESS or ABOUT THE SAME amount of television than you used to?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
866
80
79
69
69
54
68
64
56
627
239
534
330
545
215
Effective Weighted Sample
599
77
72
66
66
52
64
61
52
490
121
367
243
404
171
Total
625
96
95
53
52
44
65
53
86
535
89
420
203
409
201
More
102
**
**
**
**
**
**
**
**
94
8
78
25
56
44
16%
**
**
**
**
**
**
**
**
18%
9%
18%
12%
14%
22%
j
l
m
Less
56
**
**
**
**
**
**
**
**
49
7
34
21
36
18
9%
**
**
**
**
**
**
**
**
9%
8%
8%
11%
9%
9%
About the same
447
**
**
**
**
**
**
**
**
377
71
296
149
302
135
72%
**
**
**
**
**
**
**
**
70%
80%
71%
74%
74%
67%
i
Don't know
19
**
**
**
**
**
**
**
**
16
3
12
7
15
4
3%
**
**
**
**
**
**
**
**
3%
3%
3%
4%
4%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH43D). Would you say that watching TV programmes in this way makes you watch more of the SAME SORTS of programmes that you used to watch, or DIFFERENT programmes than those you used to watch, or no real change?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
866
440
426
170
192
352
152
91
55
111
252
296
311
150
109
539
122
99
106
Effective Weighted Sample
599
310
289
118
125
250
114
59
36
76
194
209
217
103
74
477
79
69
99
Total
625
318
306
132
152
240
102
61
35
75
210
229
225
93
77
542
44
24
15
Same sorts of programmes
155
85
70
36
39
53
27
**
**
23
56
58
57
22
17
139
7
**
4
25%
27%
23%
27%
26%
22%
26%
**
**
31%
27%
25%
25%
24%
22%
26%
15%
**
27%
p
Different programmes
96
45
50
28
24
32
12
**
**
11
31
27
41
18
9
87
4
**
3
15%
14%
16%
21%
16%
13%
11%
**
**
14%
15%
12%
18%
19%
12%
16%
10%
**
18%
ef
No real change
344
170
174
63
77
144
60
**
**
35
114
135
114
50
45
289
32
**
8
55%
53%
57%
48%
51%
60%
59%
**
**
47%
54%
59%
51%
53%
59%
53%
73%
**
51%
c
or
Don't know
30
18
12
4
11
11
4
**
**
6
9
9
12
4
5
27
1
**
1
5%
6%
4%
3%
8%
5%
3%
**
**
8%
4%
4%
5%
4%
7%
5%
3%
**
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH43D). Would you say that watching TV programmes in this way makes you watch more of the SAME SORTS of programmes that you used to watch, or DIFFERENT programmes than those you used to watch, or no real change?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
866
80
79
69
69
54
68
64
56
627
239
534
330
545
215
Effective Weighted Sample
599
77
72
66
66
52
64
61
52
490
121
367
243
404
171
Total
625
96
95
53
52
44
65
53
86
535
89
420
203
409
201
Same sorts of programmes
155
**
**
**
**
**
**
**
**
131
24
107
47
108
43
25%
**
**
**
**
**
**
**
**
24%
27%
26%
23%
26%
21%
Different programmes
96
**
**
**
**
**
**
**
**
91
5
70
24
48
45
15%
**
**
**
**
**
**
**
**
17%
6%
17%
12%
12%
22%
j
m
No real change
344
**
**
**
**
**
**
**
**
288
56
221
123
233
103
55%
**
**
**
**
**
**
**
**
54%
63%
53%
60%
57%
51%
Don't know
30
**
**
**
**
**
**
**
**
26
4
21
9
19
10
5%
**
**
**
**
**
**
**
**
5%
5%
5%
5%
5%
5%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Landline phone
1908
913
995
221
314
679
693
256
172
234
445
539
567
358
444
1610
156
89
53
85%
84%
85%
67%
77%
87%
94%
68%
79%
84%
94%
95%
85%
87%
73%
85%
80%
80%
84%
c
cd
cde
g
g
ghi
lmn
n
n
pq
Mobile phone
2054
981
1072
321
405
762
566
298
189
270
465
533
630
383
508
1731
168
97
57
91%
91%
91%
98%
99%
98%
76%
79%
87%
97%
98%
94%
94%
93%
84%
92%
86%
87%
92%
f
ef
f
g
gh
gh
n
n
n
pq
p
Fixed Broadband internet access
1513
733
780
205
300
619
389
139
114
199
424
479
495
275
264
1287
113
72
42
67%
68%
66%
63%
74%
79%
53%
37%
53%
71%
90%
85%
74%
67%
43%
68%
57%
64%
67%
f
cf
cdf
g
gh
ghi
lmn
mn
n
p
p
Mobile broadband internet access
380
178
202
93
105
142
40
48
28
55
107
113
116
60
92
336
18
18
8
17%
16%
17%
28%
26%
18%
5%
13%
13%
20%
23%
20%
17%
14%
15%
18%
9%
16%
13%
ef
ef
f
gh
gh
mn
pr
p
Narrowband internet access
14
5
9
*
3
1
9
*
1
3
3
4
7
1
2
12
-
1
*
1%
*%
1%
*%
1%
*%
1%
*%
1%
1%
1%
1%
1%
*%
*%
1%
-%
1%
1%
e
TV service with additional channels you
pay to receive
1193
582
611
173
253
452
315
138
93
163
316
332
360
231
270
989
107
59
38
53%
54%
52%
53%
62%
58%
43%
36%
43%
58%
67%
59%
54%
56%
44%
52%
55%
53%
61%
f
cf
f
gh
ghi
n
n
n
oq
No, none of these
14
8
6
1
1
3
8
10
-
-
-
1
1
*
12
7
6
2
-
1%
1%
*%
*%
*%
*%
1%
3%
-%
-%
-%
*%
*%
*%
2%
*%
3%
1%
-%
hij
klm
or
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Landline phone
1908
231
280
159
142
164
188
157
289
xx-xxxx-xxxx
263
1089
808
1210
645
85%
82%
91%
85%
87%
83%
89%
84%
81%
84%
90%
86%
82%
88%
79%
aegh
ah
i
l
n
Mobile phone
2054
252
294
163
153
179
198
172
320
1785
269
1241
803
1276
721
91%
90%
96%
88%
94%
91%
94%
92%
90%
91%
92%
99%
82%
92%
89%
aceh
c
c
l
n
Fixed Broadband internet access
1513
176
239
127
114
127
151
122
232
1300
213
994
511
979
493
67%
63%
78%
68%
70%
64%
72%
65%
65%
66%
73%
79%
52%
71%
61%
acegh
a
i
l
n
Mobile broadband internet access
380
39
44
56
34
32
27
33
71
338
42
249
131
238
134
17%
14%
14%
30%
21%
16%
13%
17%
20%
17%
14%
20%
13%
17%
17%
abdefgh
af
f
l
Narrowband internet access
14
1
5
1
-
-
5
-
-
9
5
8
6
11
2
1%
*%
2%
*%
-%
-%
2%
-%
-%
*%
2%
1%
1%
1%
*%
degh
degh
i
TV service with additional channels you pay to
receive
1193
135
160
79
88
108
125
106
188
1062
131
755
430
728
427
53%
48%
52%
42%
54%
55%
59%
57%
53%
54%
45%
60%
44%
53%
53%
c
c
c
ac
c
c
j
l
No, none of these
14
2
-
1
1
2
-
-
1
13
1
1
12
7
7
1%
1%
-%
*%
*%
1%
-%
-%
*%
1%
*%
*%
1%
*%
1%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Landline phone
1638
797
841
90
274
641
633
235
161
213
400
464
473
311
390
1386
132
77
43
73%
74%
72%
27%
67%
82%
86%
62%
74%
76%
85%
82%
71%
75%
64%
74%
67%
69%
68%
c
cd
cde
g
g
ghi
lmn
n
n
pr
Mobile phone
1736
843
893
242
357
655
481
260
168
238
414
448
544
326
418
1462
141
82
50
77%
78%
76%
74%
88%
84%
65%
69%
77%
85%
88%
79%
81%
79%
69%
78%
72%
73%
81%
f
cf
cf
g
gh
gh
n
n
n
p
pq
Fixed Broadband internet access
1279
630
649
85
262
583
349
128
107
178
377
413
402
238
226
1090
96
61
33
57%
58%
55%
26%
64%
75%
47%
34%
49%
64%
80%
73%
60%
58%
37%
58%
49%
55%
53%
cf
cdf
c
g
gh
ghi
lmn
n
n
pr
Mobile broadband internet access
282
135
147
54
86
108
34
39
26
42
82
74
82
45
81
246
15
15
6
12%
13%
12%
16%
21%
14%
5%
10%
12%
15%
17%
13%
12%
11%
13%
13%
8%
13%
10%
f
ef
f
g
p
p
Narrowband internet access
7
4
3
-
*
1
6
*
1
*
3
2
4
-
1
7
-
*
*
*%
*%
*%
-%
*%
*%
1%
*%
1%
*%
1%
*%
1%
-%
*%
*%
-%
*%
1%
e
TV service with additional channels you
pay to receive
918
453
465
66
200
397
254
106
83
128
268
269
268
176
204
765
79
44
29
41%
42%
40%
20%
49%
51%
34%
28%
38%
46%
57%
47%
40%
43%
34%
41%
40%
40%
47%
cf
cf
c
g
g
ghi
ln
n
n
o
None of these
178
73
105
59
18
37
64
32
14
16
17
34
47
33
64
140
20
13
5
8%
7%
9%
18%
4%
5%
9%
8%
6%
6%
4%
6%
7%
8%
11%
7%
10%
12%
8%
def
de
j
kl
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Landline phone
1638
196
236
134
128
137
156
136
263
1421
217
959
668
1041
554
73%
70%
77%
72%
79%
69%
74%
73%
74%
72%
74%
76%
68%
75%
68%
ae
l
n
Mobile phone
1736
208
248
137
127
148
174
149
270
1528
208
1064
668
1086
599
77%
74%
81%
74%
78%
75%
83%
80%
76%
78%
71%
84%
68%
79%
74%
ace
j
l
n
Fixed Broadband internet access
1279
147
201
103
99
107
122
100
211
1107
172
866
405
837
410
57%
53%
65%
55%
61%
54%
58%
54%
60%
56%
59%
69%
41%
61%
51%
aceg
l
n
Mobile broadband internet access
282
26
34
42
23
24
19
28
49
248
34
186
96
180
95
12%
9%
11%
23%
14%
12%
9%
15%
14%
13%
12%
15%
10%
13%
12%
abdefgh
f
l
Narrowband internet access
7
-
4
-
-
-
2
-
-
6
1
4
3
7
-
*%
-%
1%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
-%
TV service with additional channels you pay to
receive
918
104
115
62
60
89
88
79
168
831
87
595
315
566
322
41%
37%
37%
33%
37%
45%
42%
42%
47%
42%
30%
47%
32%
41%
40%
c
c
abcd
j
l
None of these
178
24
17
15
13
20
16
14
22
145
33
66
112
104
68
8%
9%
6%
8%
8%
10%
7%
7%
6%
7%
11%
5%
11%
8%
8%
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes
1202
580
622
149
244
493
316
135
92
163
331
361
374
227
240
1023
97
52
29
53%
54%
53%
45%
60%
63%
43%
36%
43%
58%
70%
64%
56%
55%
39%
54%
49%
47%
46%
cf
cf
gh
ghi
lmn
n
n
qr
No
972
467
505
137
158
274
403
233
122
113
135
182
269
169
352
796
90
55
31
43%
43%
43%
42%
39%
35%
54%
62%
56%
40%
29%
32%
40%
41%
58%
42%
46%
49%
50%
e
cde
ij
ij
j
k
k
klm
o
o
Don't know
82
35
48
42
6
14
20
10
2
3
6
23
27
17
16
67
10
4
2
4%
3%
4%
13%
2%
2%
3%
3%
1%
1%
1%
4%
4%
4%
3%
4%
5%
4%
3%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes
1202
132
185
92
90
109
107
98
211
1064
138
768
427
766
406
53%
47%
60%
49%
55%
55%
51%
52%
60%
54%
47%
61%
43%
55%
50%
acf
ac
j
l
n
No
972
141
107
85
68
81
98
82
133
837
135
457
510
559
381
43%
50%
35%
46%
42%
41%
47%
44%
38%
43%
46%
36%
52%
40%
47%
beh
b
b
b
k
m
Don't know
82
7
15
9
6
7
6
7
10
63
20
36
47
56
24
4%
3%
5%
5%
3%
4%
3%
4%
3%
3%
7%
3%
5%
4%
3%
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
815
877
173
305
727
487
225
164
221
398
482
522
336
352
1042
227
199
224
Effective Weighted Sample
1161
564
597
124
198
504
351
149
101
154
299
329
357
237
240
902
161
141
208
Total
1202
580
622
149
244
493
316
135
92
163
331
361
374
227
240
1023
97
52
29
One deal or package
1129
546
583
139
229
459
301
129
86
157
311
336
351
211
231
963
94
47
25
94%
94%
94%
94%
94%
93%
95%
96%
94%
96%
94%
93%
94%
93%
96%
94%
97%
90%
86%
r
qr
Two packages from one supplier
44
21
23
6
9
18
11
3
3
4
11
14
14
11
5
36
1
4
3
4%
4%
4%
4%
4%
4%
3%
2%
3%
2%
3%
4%
4%
5%
2%
4%
1%
8%
9%
op
op
Two packages from different suppliers
9
4
6
-
3
5
1
*
*
*
5
3
2
2
2
8
1
*
1
1%
1%
1%
-%
1%
1%
*%
*%
*%
*%
1%
1%
1%
1%
1%
1%
1%
*%
3%
oq
Three or more packages
11
6
5
1
2
6
2
-
2
1
4
5
2
3
1
10
1
*
*
1%
1%
1%
1%
1%
1%
1%
-%
2%
1%
1%
1%
1%
1%
*%
1%
1%
*%
2%
Don't know
9
4
5
3
-
5
1
2
1
2
*
2
4
1
1
7
1
1
*
1%
1%
1%
2%
-%
1%
*%
2%
1%
1%
*%
1%
1%
1%
*%
1%
1%
2%
1%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
113
147
119
131
145
119
127
141
1278
414
968
717
1019
449
Effective Weighted Sample
1161
108
136
113
124
138
112
121
131
987
197
659
535
754
359
Total
1202
132
185
92
90
109
107
98
211
1064
138
768
427
766
406
One deal or package
1129
130
154
83
86
108
104
91
206
997
132
718
404
709
395
94%
99%
83%
91%
96%
99%
98%
93%
97%
94%
96%
94%
95%
93%
97%
bc
b
bcg
bc
b
bc
m
Two packages from one supplier
44
1
20
6
3
-
-
2
5
41
2
28
16
38
3
4%
1%
11%
6%
3%
-%
-%
2%
2%
4%
2%
4%
4%
5%
1%
adefgh
aef
e
n
Two packages from different suppliers
9
-
1
1
1
-
1
3
1
8
1
6
3
4
4
1%
-%
*%
1%
1%
-%
1%
3%
*%
1%
1%
1%
1%
1%
1%
e
Three or more packages
11
-
7
2
-
-
-
-
-
10
1
9
2
9
1
1%
-%
4%
3%
-%
-%
-%
-%
-%
1%
1%
1%
*%
1%
*%
adefgh
Don't know
9
1
3
-
-
1
1
2
-
8
1
7
2
6
3
1%
1%
1%
-%
-%
1%
1%
2%
-%
1%
1%
1%
*%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTICODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
809
871
169
305
721
485
223
162
218
397
480
515
334
351
1035
226
197
222
Effective Weighted Sample
1152
560
592
122
198
500
350
147
99
152
298
328
352
236
239
895
160
139
206
Total
1193
576
617
146
244
488
315
132
91
162
331
359
369
226
239
1016
96
51
29
Landline phone
1013
491
522
110
194
427
282
105
78
135
281
313
321
191
188
859
86
44
24
85%
85%
85%
76%
80%
87%
89%
79%
86%
84%
85%
87%
87%
85%
79%
85%
89%
85%
85%
cd
cd
n
n
One mobile phone
99
46
52
19
26
37
16
16
10
9
20
21
34
20
24
84
5
7
2
8%
8%
8%
13%
11%
8%
5%
12%
11%
6%
6%
6%
9%
9%
10%
8%
6%
15%
8%
f
f
j
opr
More than one mobile phone
26
13
12
4
2
12
8
6
2
3
7
6
6
8
6
20
2
3
1
2%
2%
2%
3%
1%
2%
3%
4%
2%
2%
2%
2%
2%
4%
3%
2%
3%
5%
2%
o
Internet - Fixed Broadband access
1012
490
522
112
217
429
255
101
74
140
300
316
330
183
183
864
81
45
23
85%
85%
85%
76%
89%
88%
81%
76%
81%
87%
91%
88%
89%
81%
77%
85%
84%
87%
81%
cf
cf
g
gh
mn
mn
Internet - Mobile Broadband access
89
41
48
22
19
36
12
10
5
11
25
27
27
16
20
83
3
3
1
7%
7%
8%
15%
8%
7%
4%
8%
6%
7%
7%
8%
7%
7%
8%
8%
3%
5%
5%
def
f
f
p
TV service
536
245
291
70
121
216
130
61
31
75
166
162
168
93
114
458
46
19
14
45%
43%
47%
48%
50%
44%
41%
46%
34%
46%
50%
45%
45%
41%
48%
45%
47%
38%
47%
h
Don't know
37
20
18
4
8
15
9
4
5
5
5
11
4
11
11
31
4
1
1
3%
3%
3%
3%
3%
3%
3%
3%
5%
3%
2%
3%
1%
5%
5%
3%
4%
3%
2%
l
l
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTICODE)
Base : Those with at least one deal or package with the same supplier
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
112
145
119
131
144
118
125
141
1269
411
959
714
1012
446
Effective Weighted Sample
1152
107
134
113
124
137
111
119
131
979
195
652
533
748
356
Total
1193
131
183
92
90
108
105
96
211
1057
136
761
425
761
404
Landline phone
1013
91
159
78
83
94
97
81
177
889
124
649
362
664
325
85%
69%
87%
85%
92%
87%
92%
85%
84%
84%
91%
85%
85%
87%
81%
a
a
ah
a
a
a
a
i
n
One mobile phone
99
16
13
4
6
8
6
16
16
90
8
67
32
54
43
8%
12%
7%
4%
7%
7%
5%
17%
7%
9%
6%
9%
7%
7%
11%
c
bcdefh
m
More than one mobile phone
26
3
2
2
2
1
5
2
2
22
4
17
8
12
13
2%
2%
1%
2%
3%
1%
5%
2%
1%
2%
3%
2%
2%
2%
3%
Internet - Fixed Broadband access
1012
117
156
82
72
95
91
78
171
900
112
663
346
650
339
85%
89%
86%
90%
81%
88%
87%
81%
81%
85%
82%
87%
81%
85%
84%
l
Internet - Mobile Broadband access
89
16
10
10
9
8
2
8
20
81
8
60
29
59
29
7%
12%
5%
11%
10%
7%
2%
9%
9%
8%
6%
8%
7%
8%
7%
f
f
f
f
f
TV service
536
63
70
34
30
58
53
38
110
506
30
350
183
328
195
45%
48%
39%
37%
34%
54%
50%
40%
52%
48%
22%
46%
43%
43%
48%
d
bcdg
d
bcd
j
Don't know
37
1
6
1
1
4
1
2
15
32
5
24
10
26
11
3%
1%
3%
1%
1%
4%
1%
2%
7%
3%
4%
3%
2%
3%
3%
acdf
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
809
871
169
305
721
485
223
162
218
397
480
515
334
351
1035
226
197
222
Effective Weighted Sample
1152
560
592
122
198
500
350
147
99
152
298
328
352
236
239
895
160
139
206
Total
1193
576
617
146
244
488
315
132
91
162
331
359
369
226
239
1016
96
51
29
Yes
804
375
430
79
165
347
213
82
59
109
226
253
253
148
151
681
69
37
17
67%
65%
70%
54%
68%
71%
68%
62%
65%
68%
68%
70%
68%
65%
63%
67%
71%
71%
61%
c
c
c
r
No
215
112
103
22
43
87
62
36
17
34
61
58
70
41
46
186
13
9
8
18%
19%
17%
15%
18%
18%
20%
27%
19%
21%
19%
16%
19%
18%
19%
18%
13%
17%
28%
j
opq
Don't know
174
89
85
45
35
53
41
15
15
18
44
48
47
37
41
149
15
6
3
15%
15%
14%
31%
14%
11%
13%
11%
16%
11%
13%
13%
13%
17%
17%
15%
15%
12%
11%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
112
145
119
131
144
118
125
141
1269
411
959
714
1012
446
Effective Weighted Sample
1152
107
134
113
124
137
111
119
131
979
195
652
533
748
356
Total
1193
131
183
92
90
108
105
96
211
1057
136
761
425
761
404
Yes
804
80
133
54
73
75
54
61
152
714
90
530
268
517
270
67%
61%
73%
58%
82%
69%
51%
64%
72%
68%
66%
70%
63%
68%
67%
acf
acefg
f
cf
l
No
215
25
29
18
4
18
34
18
40
192
23
130
85
141
66
18%
19%
16%
20%
4%
17%
32%
19%
19%
18%
17%
17%
20%
19%
16%
d
d
d
d
abcdegh
d
d
Don't know
174
27
20
20
13
15
18
17
19
151
23
101
72
103
68
15%
20%
11%
22%
14%
14%
17%
18%
9%
14%
17%
13%
17%
13%
17%
bh
bh
h
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
809
871
169
305
721
485
223
162
218
397
480
515
334
351
1035
226
197
222
Effective Weighted Sample
1152
560
592
122
198
500
350
147
99
152
298
328
352
236
239
895
160
139
206
Total
1193
576
617
146
244
488
315
132
91
162
331
359
369
226
239
1016
96
51
29
One bill
1123
542
581
132
228
464
299
128
88
156
313
339
347
207
230
961
89
48
26
94%
94%
94%
90%
93%
95%
95%
96%
96%
96%
95%
95%
94%
92%
96%
95%
92%
93%
91%
m
r
More than one bill
33
16
17
1
9
15
9
4
2
5
15
12
10
9
3
27
2
3
1
3%
3%
3%
*%
4%
3%
3%
3%
2%
3%
4%
3%
3%
4%
1%
3%
2%
5%
5%
Don't know
36
18
18
13
6
9
7
1
1
1
3
8
13
10
6
29
5
1
1
3%
3%
3%
9%
3%
2%
2%
1%
2%
1%
1%
2%
3%
4%
2%
3%
5%
2%
5%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
112
145
119
131
144
118
125
141
1269
411
959
714
1012
446
Effective Weighted Sample
1152
107
134
113
124
137
111
119
131
979
195
652
533
748
356
Total
1193
131
183
92
90
108
105
96
211
1057
136
761
425
761
404
One bill
1123
124
169
84
83
102
100
89
209
994
129
715
402
715
382
94%
95%
93%
91%
92%
95%
95%
92%
99%
94%
95%
94%
94%
94%
95%
bcdg
More than one bill
33
4
10
4
2
1
2
2
2
29
5
23
10
23
9
3%
3%
6%
4%
2%
1%
2%
2%
1%
3%
4%
3%
2%
3%
2%
eh
Don't know
36
3
3
4
5
4
3
6
-
34
2
23
13
23
12
3%
2%
2%
5%
6%
4%
3%
6%
-%
3%
1%
3%
3%
3%
3%
h
h
h
h
h
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
809
871
169
305
721
485
223
162
218
397
480
515
334
351
1035
226
197
222
Effective Weighted Sample
1152
560
592
122
198
500
350
147
99
152
298
328
352
236
239
895
160
139
206
Total
1193
576
617
146
244
488
315
132
91
162
331
359
369
226
239
1016
96
51
29
Virgin Media (previously NTL/ Telewest)
353
173
180
50
81
134
88
48
25
44
90
99
104
70
80
314
25
7
7
30%
30%
29%
34%
33%
28%
28%
37%
27%
27%
27%
28%
28%
31%
33%
31%
26%
14%
26%
j
q
q
q
BT
303
151
152
32
56
130
85
21
27
40
99
120
90
51
42
249
32
15
8
25%
26%
25%
22%
23%
27%
27%
16%
29%
25%
30%
33%
24%
23%
17%
24%
33%
28%
26%
g
g
g
lmn
n
o
Sky
275
120
154
36
67
109
62
26
16
43
86
83
89
46
58
236
16
14
9
23%
21%
25%
25%
28%
22%
20%
20%
18%
27%
26%
23%
24%
20%
24%
23%
17%
26%
30%
f
p
op
Talk Talk/ Carphone Warehouse
149
84
66
10
14
73
53
17
17
22
29
29
50
37
34
124
11
11
4
13%
15%
11%
7%
6%
15%
17%
13%
18%
13%
9%
8%
13%
17%
14%
12%
12%
21%
12%
b
cd
cd
j
k
k
k
opr
Orange
25
11
14
5
11
8
2
4
2
3
7
7
8
6
4
22
1
1
*
2%
2%
2%
3%
4%
2%
1%
3%
2%
2%
2%
2%
2%
3%
2%
2%
1%
2%
1%
f
ef
O2
18
9
8
6
5
3
4
7
*
3
3
4
7
3
4
16
1
-
*
1%
2%
1%
4%
2%
1%
1%
6%
*%
2%
1%
1%
2%
1%
2%
2%
1%
-%
2%
e
hj
Vodafone
9
2
8
2
3
5
-
2
-
1
5
2
2
3
3
9
*
*
*
1%
*%
1%
1%
1%
1%
-%
1%
-%
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
f
T-Mobile
7
4
3
2
1
3
1
2
1
-
-
*
2
2
2
6
-
1
-
1%
1%
*%
2%
*%
1%
*%
1%
1%
-%
-%
*%
1%
1%
1%
1%
-%
2%
-%
AOL
6
4
2
-
*
4
2
*
*
*
3
2
3
1
*
5
1
*
*
1%
1%
*%
-%
*%
1%
*%
*%
*%
*%
1%
1%
1%
*%
*%
*%
1%
1%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
809
871
169
305
721
485
223
162
218
397
480
515
334
351
1035
226
197
222
Effective Weighted Sample
1152
560
592
122
198
500
350
147
99
152
298
328
352
236
239
895
160
139
206
Total
1193
576
617
146
244
488
315
132
91
162
331
359
369
226
239
1016
96
51
29
Other
41
16
25
3
3
17
18
5
3
5
7
11
13
6
11
29
9
2
*
3%
3%
4%
2%
1%
3%
6%
4%
4%
3%
2%
3%
4%
3%
5%
3%
9%
4%
1%
d
or
Don't know
7
2
5
*
4
1
2
-
-
1
2
3
1
1
2
7
*
*
-
1%
*%
1%
*%
2%
*%
1%
-%
-%
1%
1%
1%
*%
*%
1%
1%
*%
*%
-%
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
112
145
119
131
144
118
125
141
1269
411
959
714
1012
446
Effective Weighted Sample
1152
107
134
113
124
137
111
119
131
979
195
652
533
748
356
Total
1193
131
183
92
90
108
105
96
211
1057
136
761
425
761
404
Virgin Media (previously NTL/ Telewest)
353
32
53
20
25
44
37
24
78
338
15
216
134
205
140
30%
24%
29%
22%
28%
41%
35%
25%
37%
32%
11%
28%
31%
27%
35%
abcdg
c
acg
j
m
BT
303
29
49
30
28
23
26
23
40
240
63
194
109
212
83
25%
22%
27%
33%
32%
21%
25%
23%
19%
23%
47%
25%
26%
28%
21%
eh
h
i
n
Sky
275
39
40
20
14
21
21
22
59
256
18
182
90
171
95
23%
30%
22%
21%
16%
19%
20%
23%
28%
24%
13%
24%
21%
23%
24%
d
d
j
Talk Talk/ Carphone Warehouse
149
16
21
11
16
11
13
13
23
129
21
91
58
103
43
13%
12%
11%
12%
18%
10%
13%
13%
11%
12%
15%
12%
14%
14%
11%
Orange
25
5
2
4
1
3
3
3
2
21
3
17
7
13
11
2%
3%
1%
4%
1%
3%
2%
4%
1%
2%
2%
2%
2%
2%
3%
O2
18
3
2
-
1
-
2
3
4
17
*
13
5
8
9
1%
2%
1%
-%
2%
-%
2%
4%
2%
2%
*%
2%
1%
1%
2%
ce
Vodafone
9
2
1
1
-
-
-
1
3
9
*
7
3
7
2
1%
2%
1%
1%
-%
-%
-%
1%
1%
1%
*%
1%
1%
1%
1%
T-Mobile
7
3
-
-
1
-
-
1
-
7
-
5
2
3
4
1%
3%
-%
-%
1%
-%
-%
2%
-%
1%
-%
1%
*%
*%
1%
AOL
6
1
-
1
1
-
-
2
-
3
3
6
*
5
1
1%
1%
-%
1%
1%
-%
-%
2%
-%
*%
2%
1%
*%
1%
*%
i
l
Other
41
-
9
5
2
6
2
2
2
29
12
24
17
30
11
3%
-%
5%
5%
2%
6%
2%
3%
1%
3%
9%
3%
4%
4%
3%
a
a
ah
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
xx-xxxx-xxxx
112
145
119
131
144
118
125
141
1269
411
959
714
1012
446
Effective Weighted Sample
1152
107
134
113
124
137
111
119
131
979
195
652
533
748
356
Total
1193
131
183
92
90
108
105
96
211
1057
136
761
425
761
404
Don't know
7
-
5
-
1
-
-
1
-
7
*
6
1
4
3
1%
-%
3%
-%
1%
-%
-%
1%
-%
1%
*%
1%
*%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
7 days a week
(7.0)
1033
530
503
116
155
388
374
142
102
133
232
285
337
186
225
867
83
46
37
46%
49%
43%
35%
38%
50%
51%
38%
47%
48%
49%
50%
50%
45%
37%
46%
42%
42%
59%
b
cd
cd
g
g
g
n
n
n
opq
6 days a week
(6.0)
75
40
35
11
11
24
29
7
12
12
19
20
26
12
17
65
5
4
2
3%
4%
3%
3%
3%
3%
4%
2%
5%
4%
4%
4%
4%
3%
3%
3%
2%
4%
3%
g
5 days a week
(5.0)
173
87
86
27
33
85
29
14
14
31
48
52
55
31
35
147
10
11
4
8%
8%
7%
8%
8%
11%
4%
4%
6%
11%
10%
9%
8%
8%
6%
8%
5%
10%
6%
f
f
f
g
g
n
p
3 or 4 days a week
(3.5)
187
79
108
35
39
58
56
32
20
22
33
44
48
36
59
157
16
11
3
8%
7%
9%
11%
10%
7%
8%
9%
9%
8%
7%
8%
7%
9%
10%
8%
8%
10%
6%
r
1 or 2 days a week
(1.5)
223
90
133
36
48
68
71
47
16
25
57
56
52
44
70
186
23
10
4
10%
8%
11%
11%
12%
9%
10%
13%
7%
9%
12%
10%
8%
11%
12%
10%
12%
9%
6%
a
h
l
r
r
Less often
(0.5)
134
60
73
18
18
43
56
23
8
8
27
34
33
30
37
119
5
7
2
6%
6%
6%
5%
4%
5%
8%
6%
4%
3%
6%
6%
5%
7%
6%
6%
3%
6%
4%
d
i
pr
p
Never/ do not listen to the radio
(0.0)
423
193
230
85
104
114
120
109
44
45
54
73
114
71
165
338
53
22
10
19%
18%
20%
26%
25%
15%
16%
29%
20%
16%
11%
13%
17%
17%
27%
18%
27%
20%
16%
ef
ef
hij
j
k
klm
oqr
Don't know
7
2
5
-
1
2
5
2
-
3
2
2
2
3
1
7
-
*
-
*%
*%
*%
-%
*%
*%
1%
1%
-%
1%
*%
*%
*%
1%
*%
*%
-%
*%
-%
Mean number of days during an
average week
4.3
4.5
4.1
3.6
3.8
4.6
4.4
3.5
4.4
4.6
4.7
4.7
4.6
4.2
3.6
4.3
3.9
4.1
4.9
b
cd
cd
g
g
g
mn
mn
n
p
opq
Standard deviation
2.94
2.92
2.95
2.97
2.99
2.81
2.96
3.08
2.94
2.80
2.76
2.80
2.88
2.93
3.03
2.93
3.07
2.93
2.87
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Standard error
.05
.07
.07
.14
.13
.08
.08
.12
.15
.14
.11
.10
.09
.11
.10
.07
.14
.13
.13
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
7 days a week
(7.0)
1033
102
164
95
75
89
114
81
147
878
155
596
434
696
300
46%
37%
54%
51%
46%
45%
54%
43%
41%
45%
53%
47%
44%
50%
37%
agh
ah
a
agh
i
n
6 days a week
(6.0)
75
18
7
1
4
3
10
5
15
68
7
52
23
40
34
3%
7%
2%
*%
3%
2%
5%
3%
4%
3%
2%
4%
2%
3%
4%
bcde
c
c
c
c
l
5 days a week
(5.0)
173
28
22
7
15
17
15
17
25
160
13
124
49
92
77
8%
10%
7%
4%
9%
9%
7%
9%
7%
8%
4%
10%
5%
7%
9%
c
c
c
c
j
l
m
3 or 4 days a week
(3.5)
187
30
28
16
13
16
14
17
22
166
21
100
83
111
72
8%
11%
9%
9%
8%
8%
7%
9%
6%
8%
7%
8%
8%
8%
9%
1 or 2 days a week
(1.5)
223
25
37
22
19
21
18
15
30
193
30
110
113
138
81
10%
9%
12%
12%
12%
10%
8%
8%
8%
10%
10%
9%
11%
10%
10%
k
Less often
(0.5)
134
13
18
19
9
12
3
11
36
116
18
62
69
94
38
6%
5%
6%
10%
6%
6%
1%
6%
10%
6%
6%
5%
7%
7%
5%
f
f
af
f
f
f
af
k
Never/ do not listen to the radio
(0.0)
423
64
31
26
25
37
36
40
79
379
45
211
209
206
207
19%
23%
10%
14%
15%
19%
17%
22%
22%
19%
15%
17%
21%
15%
25%
bcd
b
b
bc
bcd
j
k
m
Don't know
7
-
-
-
4
2
-
1
1
5
3
4
3
5
2
*%
-%
-%
-%
2%
1%
-%
*%
*%
*%
1%
*%
*%
*%
*%
abcf
i
Mean number of days during an
average week
4.3
4.0
4.8
4.3
4.4
4.2
4.8
4.1
3.9
4.2
4.6
4.5
4.0
4.5
3.8
aegh
aegh
i
l
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Standard deviation
2.94
2.91
2.73
2.97
2.87
2.95
2.82
2.97
3.06
2.94
2.93
2.86
3.03
2.89
2.98
Standard error
.05
.19
.17
.19
.19
.18
.18
.19
.20
.06
.09
.07
.07
.07
.10
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Traditional set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
264
145
120
38
30
75
121
48
29
28
54
64
81
51
69
230
11
11
12
14%
16%
13%
16%
10%
11%
20%
18%
17%
12%
13%
13%
15%
15%
16%
15%
8%
13%
23%
b
de
p
opq
At least weekly
147
74
73
8
24
51
64
25
15
15
34
36
47
22
42
118
18
8
3
8%
8%
8%
3%
8%
8%
10%
9%
9%
7%
8%
7%
8%
7%
9%
8%
13%
9%
7%
c
c
c
or
At least monthly
67
39
28
10
6
22
28
9
8
8
12
9
18
15
25
57
7
1
2
4%
4%
3%
4%
2%
3%
5%
3%
5%
3%
3%
2%
3%
4%
6%
4%
5%
1%
4%
k
k
q
q
q
Have tried it once
61
29
32
3
14
21
23
13
8
7
12
17
20
11
13
48
2
7
3
3%
3%
3%
1%
5%
3%
4%
5%
4%
3%
3%
3%
4%
3%
3%
3%
2%
8%
7%
c
op
op
Never
823
386
436
113
141
321
247
112
64
111
193
231
242
157
192
688
71
35
28
45%
44%
47%
47%
46%
48%
40%
42%
37%
48%
46%
47%
44%
46%
43%
45%
50%
39%
54%
f
h
h
q
oq
Do not have access to device
463
214
250
69
88
174
132
60
49
61
111
134
145
83
102
399
33
27
3
25%
24%
27%
28%
29%
26%
21%
22%
28%
27%
27%
27%
26%
25%
23%
26%
23%
31%
7%
f
f
f
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Traditional set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
264
21
48
19
26
18
64
11
24
215
49
136
127
173
80
14%
10%
17%
12%
19%
11%
36%
7%
9%
14%
20%
13%
16%
15%
13%
agh
acegh
abcdegh
i
k
At least weekly
147
33
14
14
5
14
16
11
11
130
17
72
75
77
67
8%
15%
5%
9%
4%
9%
9%
8%
4%
8%
7%
7%
10%
7%
11%
bcdegh
d
d
dh
k
m
At least monthly
67
8
11
9
2
11
2
4
9
58
9
32
33
46
19
4%
4%
4%
5%
1%
7%
1%
3%
3%
4%
4%
3%
4%
4%
3%
df
df
Have tried it once
61
1
15
8
4
5
4
2
11
57
4
32
29
46
11
3%
*%
5%
5%
3%
3%
2%
1%
4%
4%
2%
3%
4%
4%
2%
ag
ag
a
a
j
n
Never
823
72
132
62
71
103
60
77
111
700
122
494
327
522
273
45%
33%
48%
39%
52%
65%
34%
53%
41%
44%
50%
47%
42%
45%
45%
af
acfh
abcdfgh
acfh
i
l
Do not have access to device
463
80
56
50
28
8
29
42
107
419
44
279
180
307
153
25%
37%
20%
31%
21%
5%
16%
29%
39%
27%
18%
27%
23%
26%
25%
bdef
e
bdef
e
e
ef
bdefg
j
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Traditional set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
566
310
255
69
82
174
240
89
64
66
99
156
173
104
133
478
35
31
22
31%
35%
27%
29%
27%
26%
39%
33%
37%
28%
24%
32%
31%
31%
30%
31%
24%
34%
43%
b
cde
j
j
p
p
opq
At least weekly
334
151
184
37
56
128
113
56
32
43
71
83
101
48
102
272
33
22
7
18%
17%
20%
15%
19%
19%
18%
21%
18%
19%
17%
17%
18%
14%
23%
18%
23%
25%
13%
km
r
or
or
At least monthly
104
55
50
16
12
39
37
9
13
11
20
19
30
22
33
88
10
3
2
6%
6%
5%
7%
4%
6%
6%
3%
8%
5%
5%
4%
5%
7%
7%
6%
7%
4%
4%
g
k
Have tried it once
58
28
30
4
8
28
18
10
6
2
13
21
11
10
16
51
1
5
1
3%
3%
3%
2%
3%
4%
3%
4%
4%
1%
3%
4%
2%
3%
4%
3%
1%
6%
2%
i
i
i
l
p
pr
Never
463
212
251
66
82
183
132
64
30
70
130
122
143
107
92
395
36
16
17
25%
24%
27%
27%
27%
28%
22%
24%
18%
30%
31%
25%
26%
32%
21%
26%
25%
17%
33%
f
h
gh
kn
q
q
opq
Do not have access to device
300
131
169
50
62
113
75
39
27
40
83
90
95
48
66
257
28
13
3
16%
15%
18%
21%
21%
17%
12%
15%
16%
17%
20%
18%
17%
14%
15%
17%
19%
14%
5%
f
f
f
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Traditional set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
566
50
102
53
21
66
63
43
81
479
87
294
270
401
142
31%
23%
37%
33%
16%
42%
36%
30%
30%
30%
35%
28%
35%
34%
24%
ad
ad
adgh
ad
d
d
k
n
At least weekly
334
58
35
24
23
34
21
35
42
300
34
185
149
193
134
18%
27%
13%
15%
17%
21%
12%
24%
15%
19%
14%
18%
19%
16%
22%
bcdfh
bf
bcfh
j
m
At least monthly
104
17
19
11
5
12
4
13
7
90
14
53
49
66
36
6%
8%
7%
7%
4%
7%
2%
9%
3%
6%
6%
5%
6%
6%
6%
fh
f
f
fh
dfh
Have tried it once
58
5
8
8
2
-
1
2
24
53
5
35
23
40
17
3%
2%
3%
5%
2%
-%
1%
1%
9%
3%
2%
3%
3%
3%
3%
e
e
defg
abdefg
Never
463
38
68
36
64
42
60
36
51
381
82
301
162
281
166
25%
17%
25%
23%
48%
27%
35%
24%
18%
24%
33%
29%
21%
24%
28%
abcefgh
a
abcgh
i
l
Do not have access to device
300
49
44
29
19
4
25
16
69
277
23
176
118
190
107
16%
23%
16%
18%
14%
3%
14%
11%
25%
18%
9%
17%
15%
16%
18%
defg
e
e
e
e
e
bdefg
j
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
33
21
12
12
9
10
3
9
4
8
3
8
5
5
15
28
1
2
2
2%
2%
1%
5%
3%
1%
*%
3%
3%
3%
1%
2%
1%
2%
3%
2%
1%
2%
4%
ef
f
j
j
l
op
At least weekly
62
33
29
26
18
12
5
8
3
12
9
12
26
9
15
52
6
2
2
3%
4%
3%
11%
6%
2%
1%
3%
2%
5%
2%
2%
5%
3%
3%
3%
4%
2%
4%
ef
ef
hj
At least monthly
56
39
17
11
19
16
10
4
6
9
11
18
17
9
11
44
9
2
1
3%
4%
2%
5%
6%
2%
2%
1%
4%
4%
3%
4%
3%
3%
3%
3%
6%
2%
2%
b
f
ef
oqr
Have tried it once
78
34
44
22
15
31
10
3
8
5
25
25
27
14
13
72
5
*
1
4%
4%
5%
9%
5%
5%
2%
1%
5%
2%
6%
5%
5%
4%
3%
5%
4%
*%
3%
ef
f
f
g
gi
q
q
q
Never
1208
572
636
136
207
484
381
164
117
161
297
329
360
239
280
1007
107
51
43
66%
65%
68%
56%
68%
73%
62%
61%
68%
70%
71%
67%
65%
71%
63%
65%
75%
57%
83%
c
cf
g
g
n
q
oq
opq
Do not have access to device
388
188
200
35
35
112
205
80
34
36
72
100
117
63
107
338
15
32
2
21%
21%
21%
14%
12%
17%
33%
30%
20%
15%
17%
20%
21%
19%
24%
22%
11%
36%
4%
d
cde
hij
m
pr
r
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
33
7
3
2
2
2
5
3
4
32
1
17
17
11
20
2%
3%
1%
1%
2%
1%
3%
2%
2%
2%
*%
2%
2%
1%
3%
j
m
At least weekly
62
8
7
6
5
5
5
7
9
55
6
41
21
25
35
3%
4%
3%
4%
4%
3%
3%
5%
3%
3%
3%
4%
3%
2%
6%
m
At least monthly
56
4
7
4
6
6
1
6
8
50
6
40
16
40
14
3%
2%
3%
3%
5%
4%
1%
4%
3%
3%
2%
4%
2%
3%
2%
f
f
f
l
Have tried it once
78
15
15
7
4
7
3
5
16
69
10
62
17
50
27
4%
7%
5%
4%
3%
5%
2%
3%
6%
4%
4%
6%
2%
4%
4%
f
f
f
l
Never
1208
126
177
100
102
129
125
105
143
1038
171
713
494
768
397
66%
58%
64%
63%
76%
81%
72%
72%
52%
66%
70%
68%
64%
66%
66%
h
h
abch
abcfgh
ah
ah
Do not have access to device
388
57
67
41
15
10
34
19
94
336
52
173
208
276
110
21%
26%
24%
26%
11%
6%
20%
13%
34%
21%
21%
17%
27%
24%
18%
deg
deg
deg
de
e
bdefg
k
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
111
57
54
24
21
36
30
19
13
11
19
28
39
14
30
92
10
6
3
6%
6%
6%
10%
7%
5%
5%
7%
7%
5%
5%
6%
7%
4%
7%
6%
7%
6%
6%
ef
m
At least weekly
194
91
103
38
48
62
47
27
16
32
47
48
53
40
52
155
25
10
4
11%
10%
11%
16%
16%
9%
8%
10%
9%
14%
11%
10%
10%
12%
12%
10%
18%
11%
7%
ef
ef
oqr
At least monthly
154
86
67
17
28
69
40
8
16
21
42
42
57
39
16
124
21
6
3
8%
10%
7%
7%
9%
10%
7%
3%
9%
9%
10%
9%
10%
11%
4%
8%
15%
7%
5%
b
f
g
g
g
n
n
n
r
oqr
Have tried it once
156
72
84
15
34
70
37
19
7
25
60
66
39
24
27
145
4
5
2
9%
8%
9%
6%
11%
10%
6%
7%
4%
11%
14%
13%
7%
7%
6%
9%
3%
5%
4%
f
f
h
gh
lmn
pqr
Never
997
477
520
123
145
366
363
137
104
130
221
258
288
192
258
841
76
42
37
55%
54%
55%
51%
48%
55%
59%
51%
60%
56%
53%
53%
52%
57%
58%
55%
53%
47%
72%
d
cd
l
q
opq
Do not have access to device
213
102
111
25
28
62
98
57
18
13
28
49
77
29
59
183
7
21
3
12%
12%
12%
11%
9%
9%
16%
21%
10%
6%
7%
10%
14%
9%
13%
12%
5%
23%
6%
cde
hij
m
m
pr
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
111
14
9
12
7
4
17
9
19
96
15
63
48
65
43
6%
6%
3%
8%
5%
3%
10%
6%
7%
6%
6%
6%
6%
6%
7%
e
be
At least weekly
194
24
28
21
14
14
13
17
24
169
25
113
80
111
80
11%
11%
10%
13%
11%
9%
8%
11%
9%
11%
10%
11%
10%
9%
13%
m
At least monthly
154
18
17
14
13
10
12
17
23
134
20
102
51
106
45
8%
8%
6%
9%
9%
6%
7%
12%
9%
8%
8%
10%
7%
9%
8%
b
l
Have tried it once
156
38
23
11
12
8
21
8
24
140
17
105
50
98
56
9%
18%
8%
7%
9%
5%
12%
5%
9%
9%
7%
10%
7%
8%
9%
bcdegh
eg
l
Never
997
100
150
87
80
112
99
85
129
851
146
561
433
632
328
55%
46%
54%
54%
59%
71%
57%
58%
47%
54%
60%
54%
56%
54%
54%
ah
abcdfgh
a
ah
i
Do not have access to device
213
22
50
15
9
10
13
10
54
191
22
99
108
160
50
12%
10%
18%
9%
7%
6%
7%
7%
20%
12%
9%
9%
14%
14%
8%
acdefg
acdefg
k
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
52
29
22
7
11
22
12
8
4
2
11
20
17
7
8
47
1
2
1
3%
3%
2%
3%
4%
3%
2%
3%
2%
1%
3%
4%
3%
2%
2%
3%
1%
2%
2%
n
p
At least weekly
91
51
40
24
25
28
14
9
10
15
29
30
37
12
12
79
6
5
2
5%
6%
4%
10%
8%
4%
2%
3%
6%
6%
7%
6%
7%
4%
3%
5%
4%
5%
4%
ef
ef
f
g
n
mn
At least monthly
87
51
36
15
15
39
19
5
5
15
24
30
28
13
16
70
15
2
1
5%
6%
4%
6%
5%
6%
3%
2%
3%
7%
6%
6%
5%
4%
4%
5%
10%
2%
2%
b
f
f
g
g
qr
oqr
Have tried it once
84
44
40
13
17
36
18
3
3
9
28
32
32
13
8
72
5
5
1
5%
5%
4%
5%
6%
5%
3%
1%
2%
4%
7%
6%
6%
4%
2%
5%
4%
6%
2%
f
f
g
gh
n
n
r
r
Never
1107
520
587
136
192
441
338
133
98
153
283
305
335
223
244
944
76
44
43
61%
59%
63%
56%
63%
66%
55%
50%
57%
66%
68%
62%
61%
66%
55%
61%
53%
49%
82%
f
cf
gh
gh
n
n
pq
opq
Do not have access to device
404
192
213
47
44
99
215
110
53
38
41
75
104
71
155
329
40
31
4
22%
22%
23%
19%
15%
15%
35%
41%
30%
16%
10%
15%
19%
21%
35%
21%
28%
35%
8%
cde
hij
ij
j
k
klm
r
or
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
52
4
9
4
2
3
9
6
11
43
9
38
13
34
16
3%
2%
3%
2%
2%
2%
5%
4%
4%
3%
4%
4%
2%
3%
3%
l
At least weekly
91
17
16
7
7
9
10
7
6
81
10
64
27
55
34
5%
8%
6%
4%
5%
6%
6%
5%
2%
5%
4%
6%
3%
5%
6%
h
l
At least monthly
87
4
11
11
11
7
7
10
8
72
15
63
24
63
24
5%
2%
4%
7%
8%
4%
4%
7%
3%
5%
6%
6%
3%
5%
4%
a
ah
a
l
Have tried it once
84
11
12
9
9
6
4
7
14
74
10
65
19
55
28
5%
5%
4%
6%
6%
4%
2%
5%
5%
5%
4%
6%
2%
5%
5%
l
Never
1107
133
176
102
84
110
121
85
133
944
163
662
443
695
370
61%
62%
64%
64%
62%
70%
69%
58%
49%
60%
66%
63%
57%
59%
61%
h
h
h
h
gh
gh
i
l
Do not have access to device
404
48
52
27
22
23
24
31
102
367
38
152
245
269
131
22%
22%
19%
17%
16%
15%
14%
21%
37%
23%
15%
15%
32%
23%
22%
f
abcdefg
j
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
324
159
165
29
45
136
114
27
24
43
102
128
99
47
50
283
23
11
6
18%
18%
18%
12%
15%
20%
19%
10%
14%
18%
24%
26%
18%
14%
11%
18%
16%
13%
11%
c
c
g
gh
lmn
n
qr
At least weekly
134
72
62
21
20
50
42
9
11
14
47
46
55
16
17
119
10
3
1
7%
8%
7%
9%
7%
8%
7%
3%
6%
6%
11%
9%
10%
5%
4%
8%
7%
4%
2%
ghi
mn
mn
qr
r
At least monthly
40
22
18
8
6
13
13
3
2
6
13
15
13
6
6
34
4
*
1
2%
3%
2%
3%
2%
2%
2%
1%
1%
3%
3%
3%
2%
2%
1%
2%
3%
1%
2%
q
Have tried it once
22
8
14
-
7
11
3
*
4
2
5
4
9
7
2
20
1
1
*
1%
1%
2%
-%
2%
2%
1%
*%
2%
1%
1%
1%
2%
2%
*%
1%
1%
1%
1%
cf
f
g
g
n
Never
429
210
219
57
70
157
145
75
40
46
78
110
124
90
105
336
30
32
31
23%
24%
23%
24%
23%
24%
24%
28%
23%
20%
19%
22%
22%
26%
24%
22%
21%
36%
59%
ij
op
opq
Do not have access to device
877
416
460
127
154
297
297
152
92
121
171
188
254
172
262
748
74
42
13
48%
47%
49%
53%
51%
45%
48%
57%
54%
52%
41%
38%
46%
51%
59%
49%
52%
47%
25%
e
j
j
j
k
k
klm
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
324
55
54
39
28
18
38
30
22
273
51
196
128
237
81
18%
25%
20%
24%
21%
12%
22%
21%
8%
17%
21%
19%
17%
20%
13%
eh
eh
eh
eh
eh
eh
n
At least weekly
134
25
21
14
9
16
8
9
17
121
13
84
49
90
43
7%
12%
7%
9%
7%
10%
4%
6%
6%
8%
5%
8%
6%
8%
7%
f
f
At least monthly
40
3
5
6
4
6
2
6
4
33
7
21
20
32
7
2%
1%
2%
3%
3%
4%
1%
4%
1%
2%
3%
2%
3%
3%
1%
n
Have tried it once
22
1
3
-
2
-
2
-
12
20
2
16
6
18
4
1%
*%
1%
-%
1%
-%
1%
-%
4%
1%
1%
2%
1%
1%
1%
aceg
Never
429
19
69
30
35
56
68
26
33
351
78
246
182
265
133
23%
9%
25%
19%
26%
35%
39%
18%
12%
22%
32%
24%
24%
23%
22%
ah
a
agh
abcgh
abcdgh
a
i
Do not have access to device
877
114
124
72
57
63
56
76
187
783
94
482
387
528
335
48%
53%
45%
45%
42%
40%
32%
52%
68%
50%
38%
46%
50%
45%
56%
def
f
f
ef
abcdefg
j
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - Car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
683
379
304
70
136
300
178
47
50
107
191
216
225
137
105
577
51
25
29
37%
43%
32%
29%
45%
45%
29%
18%
29%
46%
46%
44%
41%
40%
24%
37%
36%
28%
55%
b
cf
cf
g
gh
gh
n
n
n
q
opq
At least weekly
491
225
267
63
72
192
163
45
39
72
136
153
153
92
93
425
34
22
10
27%
25%
28%
26%
24%
29%
27%
17%
23%
31%
33%
31%
28%
27%
21%
28%
24%
24%
19%
g
gh
n
n
n
r
At least monthly
79
38
42
10
10
26
33
9
11
7
21
18
29
12
20
69
4
6
1
4%
4%
4%
4%
3%
4%
5%
3%
6%
3%
5%
4%
5%
4%
4%
4%
3%
6%
1%
r
r
Have tried it once
23
10
13
-
2
7
14
5
1
2
5
10
4
3
6
21
-
2
*
1%
1%
1%
-%
1%
1%
2%
2%
*%
1%
1%
2%
1%
1%
1%
1%
-%
2%
*%
c
pr
Never
240
109
132
39
33
72
97
59
35
15
29
50
60
51
79
192
20
17
10
13%
12%
14%
16%
11%
11%
16%
22%
20%
6%
7%
10%
11%
15%
18%
12%
14%
19%
20%
e
e
ij
ij
kl
kl
o
o
Do not have access to device
309
127
182
60
51
69
130
102
37
29
35
45
81
44
140
257
33
17
3
17%
14%
19%
25%
17%
10%
21%
38%
21%
13%
8%
9%
15%
13%
32%
17%
23%
19%
5%
a
de
e
e
hij
ij
k
klm
r
or
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - Car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
683
44
115
65
50
61
71
53
119
569
114
505
176
484
170
37%
20%
42%
41%
37%
38%
41%
36%
43%
36%
47%
48%
23%
41%
28%
a
a
a
a
a
a
a
i
l
n
At least weekly
491
59
71
49
38
51
48
44
65
420
71
295
194
313
169
27%
27%
26%
30%
28%
32%
27%
30%
24%
27%
29%
28%
25%
27%
28%
At least monthly
79
27
7
12
5
5
1
4
9
74
6
33
45
52
27
4%
12%
3%
7%
4%
3%
1%
3%
3%
5%
2%
3%
6%
4%
4%
bdefgh
bfg
j
k
Have tried it once
23
2
2
4
1
1
1
1
10
20
3
9
14
18
5
1%
1%
1%
2%
1%
1%
*%
*%
4%
1%
1%
1%
2%
2%
1%
bdefg
Never
240
20
38
12
25
30
29
25
13
209
31
105
135
143
87
13%
9%
14%
8%
18%
19%
17%
17%
5%
13%
13%
10%
17%
12%
14%
h
ach
ach
ach
ach
k
Do not have access to device
309
64
43
19
17
10
25
20
59
290
20
98
207
161
146
17%
30%
16%
12%
12%
7%
14%
14%
22%
18%
8%
9%
27%
14%
24%
bcdefg
e
e
e
cdeg
j
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - Car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
186
118
68
15
33
87
52
9
14
28
64
63
66
31
25
155
17
6
8
10%
13%
7%
6%
11%
13%
8%
3%
8%
12%
15%
13%
12%
9%
6%
10%
12%
6%
16%
b
cf
g
g
gh
n
n
n
q
oq
At least weekly
153
83
70
15
25
65
48
5
12
18
56
42
52
34
25
127
16
7
3
8%
9%
7%
6%
8%
10%
8%
2%
7%
8%
14%
9%
9%
10%
6%
8%
11%
7%
6%
g
g
ghi
n
n
r
At least monthly
35
25
10
5
4
10
15
3
4
8
10
14
11
3
7
30
4
1
1
2%
3%
1%
2%
1%
2%
2%
1%
3%
3%
2%
3%
2%
1%
2%
2%
3%
1%
1%
b
m
Have tried it once
41
20
21
6
10
11
15
9
1
5
7
14
12
6
9
32
2
6
1
2%
2%
2%
2%
3%
2%
2%
3%
1%
2%
2%
3%
2%
2%
2%
2%
1%
7%
3%
opr
Never
826
396
430
106
131
308
280
114
74
110
179
229
246
166
183
691
65
35
35
45%
45%
46%
44%
43%
46%
46%
43%
43%
47%
43%
47%
45%
49%
41%
45%
45%
39%
67%
n
opq
Do not have access to device
585
245
340
95
100
184
206
127
67
63
99
128
164
99
193
506
40
35
4
32%
28%
36%
39%
33%
28%
33%
48%
39%
27%
24%
26%
30%
29%
44%
33%
28%
40%
7%
a
e
e
ij
ij
klm
r
r
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - Car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
186
22
22
13
5
12
51
6
25
163
23
138
48
129
49
10%
10%
8%
8%
4%
8%
29%
4%
9%
10%
9%
13%
6%
11%
8%
dg
abcdegh
dg
l
At least weekly
153
28
21
12
3
10
30
9
14
136
17
96
57
84
66
8%
13%
8%
7%
2%
6%
17%
6%
5%
9%
7%
9%
7%
7%
11%
degh
d
d
bcdegh
m
At least monthly
35
8
4
5
2
5
3
3
-
30
5
15
21
27
8
2%
4%
2%
3%
1%
3%
2%
2%
-%
2%
2%
1%
3%
2%
1%
h
h
h
k
Have tried it once
41
4
10
3
1
2
2
1
8
37
4
26
15
30
9
2%
2%
4%
2%
1%
1%
1%
1%
3%
2%
1%
2%
2%
3%
2%
g
Never
826
49
135
70
90
116
56
79
94
683
142
491
332
535
256
45%
23%
49%
44%
67%
73%
32%
54%
34%
43%
58%
47%
43%
46%
43%
afh
af
abcfgh
abcfgh
a
acfh
a
i
Do not have access to device
585
105
84
57
34
14
31
48
132
530
54
279
298
366
215
32%
49%
30%
36%
25%
9%
18%
33%
48%
34%
22%
27%
39%
31%
36%
bcdefg
ef
def
e
e
ef
bcdefg
j
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - Car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2811
1389
1422
327
410
1027
1047
498
311
347
538
688
831
577
715
1629
357
397
428
Effective Weighted Sample
1853
920
935
215
254
697
716
323
189
230
393
455
557
386
465
1417
241
264
394
Total
1825
887
939
242
303
665
615
267
173
232
417
491
553
339
442
1541
143
89
52
Every day
63
34
28
6
8
34
15
5
5
6
23
25
23
12
3
50
3
8
2
3%
4%
3%
2%
3%
5%
2%
2%
3%
3%
6%
5%
4%
4%
1%
3%
2%
9%
4%
f
g
n
n
n
opr
At least weekly
32
14
18
6
5
13
8
*
2
4
17
11
16
3
1
30
*
1
1
2%
2%
2%
2%
2%
2%
1%
*%
1%
2%
4%
2%
3%
1%
*%
2%
*%
1%
1%
g
g
g
n
mn
p
At least monthly
9
3
7
2
-
4
3
-
-
-
5
5
2
2
-
8
1
*
-
1%
*%
1%
1%
-%
1%
*%
-%
-%
-%
1%
1%
*%
*%
-%
1%
1%
*%
-%
g
n
Have tried it once
15
6
9
2
5
3
6
2
-
3
1
9
3
-
4
14
1
-
-
1%
1%
1%
1%
2%
*%
1%
1%
-%
1%
*%
2%
1%
-%
1%
1%
1%
-%
-%
m
Never
544
268
276
73
85
191
195
88
53
57
109
147
153
118
127
438
39
33
34
30%
30%
29%
30%
28%
29%
32%
33%
31%
25%
26%
30%
28%
35%
29%
28%
27%
37%
66%
ij
l
op
opq
Do not have access to device
1161
561
600
153
200
420
388
171
112
162
262
294
355
204
308
1000
99
47
15
64%
63%
64%
63%
66%
63%
63%
64%
65%
70%
63%
60%
64%
60%
70%
65%
69%
53%
29%
km
qr
qr
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - Car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2811
191
226
217
198
213
199
195
190
1981
830
1400
1399
1664
719
Effective Weighted Sample
1853
182
208
206
188
202
188
185
175
1529
365
920
993
1194
565
Total
1825
217
277
160
135
158
174
146
274
1580
245
1044
771
1171
603
Every day
63
15
8
4
5
1
9
3
6
55
8
45
17
42
19
3%
7%
3%
2%
4%
*%
5%
2%
2%
3%
3%
4%
2%
4%
3%
bcegh
e
e
l
At least weekly
32
12
8
1
-
3
3
2
3
27
5
22
10
22
10
2%
5%
3%
*%
-%
2%
1%
1%
1%
2%
2%
2%
1%
2%
2%
cdfgh
cd
d
At least monthly
9
4
1
1
1
-
2
-
-
7
2
3
6
9
-
1%
2%
1%
*%
1%
-%
1%
-%
-%
*%
1%
*%
1%
1%
-%
n
Have tried it once
15
-
4
1
-
-
-
-
10
15
-
10
5
12
3
1%
-%
1%
*%
-%
-%
-%
-%
3%
1%
-%
1%
1%
1%
1%
acdefg
j
Never
544
27
87
39
58
78
89
28
32
451
93
321
222
339
172
30%
12%
32%
24%
43%
49%
51%
19%
12%
29%
38%
31%
29%
29%
28%
agh
ah
abcgh
abcgh
abcgh
h
i
Do not have access to device
1161
159
168
116
71
77
73
113
223
1026
135
643
511
747
399
64%
73%
61%
72%
53%
48%
42%
77%
81%
65%
55%
62%
66%
64%
66%
bdef
ef
bdef
f
bdef
bcdef
j
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes
1339
657
682
193
260
495
391
161
122
180
349
388
419
238
294
1174
100
39
26
59%
61%
58%
59%
64%
63%
53%
42%
56%
64%
74%
69%
63%
58%
48%
62%
51%
35%
41%
f
f
g
g
ghi
lmn
n
n
pqr
qr
No
862
407
455
119
139
268
336
205
92
94
116
165
236
166
295
671
88
69
35
38%
38%
39%
36%
34%
34%
45%
54%
43%
34%
24%
29%
35%
40%
49%
36%
45%
62%
56%
cde
hij
ij
j
k
k
klm
o
op
op
Don't know
55
18
37
15
9
18
12
13
3
6
7
13
14
9
18
41
9
3
2
2%
2%
3%
5%
2%
2%
2%
3%
1%
2%
2%
2%
2%
2%
3%
2%
4%
2%
3%
a
ef
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes
1339
205
176
114
87
101
125
143
222
1156
183
800
536
852
462
59%
73%
57%
61%
53%
51%
60%
76%
63%
59%
63%
63%
54%
62%
57%
bcdefh
e
bcdefh
de
l
n
No
862
72
126
64
75
89
81
42
121
760
103
433
421
496
332
38%
26%
41%
34%
46%
45%
39%
22%
34%
39%
35%
34%
43%
36%
41%
ag
ag
acgh
acgh
ag
g
k
m
Don't know
55
3
5
8
1
7
4
3
11
48
7
28
27
34
18
2%
1%
1%
4%
1%
3%
2%
2%
3%
2%
2%
2%
3%
2%
2%
ad
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q1). SHOWCARD Please think about any radio sets that you may have at home that someone listens to in most weeks. In which of these rooms at home do you have one of these radios that someone listens to in most weeks? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Kitchen/ Kitchen diner
833
399
433
87
127
314
305
103
74
106
201
248
261
155
169
706
54
44
29
37%
37%
37%
26%
31%
40%
41%
27%
34%
38%
42%
44%
39%
38%
28%
37%
28%
40%
46%
cd
cd
g
gh
mn
n
n
p
p
op
Living room/ Lounge
760
388
372
97
114
236
313
125
82
89
127
198
213
131
219
663
47
35
15
34%
36%
32%
30%
28%
30%
42%
33%
38%
32%
27%
35%
32%
32%
36%
35%
24%
31%
24%
b
cde
j
pr
pr
Adult's bedroom
521
257
265
74
79
169
200
70
49
67
118
165
182
80
94
448
31
26
17
23%
24%
23%
23%
19%
22%
27%
19%
23%
24%
25%
29%
27%
19%
15%
24%
16%
24%
27%
de
g
mn
mn
p
p
p
Dining room
101
53
48
12
7
35
46
12
11
12
21
30
33
18
20
94
3
2
1
4%
5%
4%
4%
2%
5%
6%
3%
5%
4%
4%
5%
5%
4%
3%
5%
2%
1%
2%
d
d
pqr
Child's bedroom
93
42
52
20
12
53
8
7
5
17
25
24
35
18
16
85
4
1
4
4%
4%
4%
6%
3%
7%
1%
2%
2%
6%
5%
4%
5%
4%
3%
5%
2%
1%
7%
df
f
df
gh
g
n
pq
pq
Bathroom/ Shower room/ WC
59
30
29
5
12
21
22
6
4
8
15
24
22
9
4
50
4
3
2
3%
3%
2%
1%
3%
3%
3%
2%
2%
3%
3%
4%
3%
2%
1%
3%
2%
3%
3%
n
n
n
Study/ Home office
53
34
19
4
4
22
23
2
7
5
14
23
20
4
6
49
1
2
1
2%
3%
2%
1%
1%
3%
3%
*%
3%
2%
3%
4%
3%
1%
1%
3%
1%
2%
2%
b
d
d
g
g
mn
mn
p
Garage
26
16
9
2
3
8
13
2
4
2
8
9
5
11
1
24
*
1
1
1%
2%
1%
1%
1%
1%
2%
*%
2%
1%
2%
2%
1%
3%
*%
1%
*%
1%
1%
n
ln
p
p
Spare bedroom
21
12
9
1
2
8
9
2
1
5
6
7
7
5
2
20
*
1
*
1%
1%
1%
*%
1%
1%
1%
*%
*%
2%
1%
1%
1%
1%
*%
1%
*%
1%
1%
g
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q1). SHOWCARD Please think about any radio sets that you may have at home that someone listens to in most weeks. In which of these rooms at home do you have one of these radios that someone listens to in most weeks? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Conservatory
21
9
12
-
4
6
11
3
1
1
5
11
7
2
1
17
2
1
*
1%
1%
1%
-%
1%
1%
1%
1%
*%
1%
1%
2%
1%
*%
*%
1%
1%
1%
1%
c
mn
Hallway/ Landing
17
9
8
2
4
4
7
1
3
2
5
5
3
3
5
14
1
1
*
1%
1%
1%
1%
1%
*%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
Move around as needed/ portable
76
40
35
10
16
23
27
10
4
15
17
18
26
15
16
60
12
2
2
3%
4%
3%
3%
4%
3%
4%
3%
2%
5%
4%
3%
4%
4%
3%
3%
6%
2%
3%
h
oqr
Other
24
14
10
1
4
8
11
*
1
5
10
11
6
4
2
20
1
2
*
1%
1%
1%
*%
1%
1%
1%
*%
1%
2%
2%
2%
1%
1%
*%
1%
1%
2%
*%
g
g
n
None - do not have any radio sets at
home that someone listens to in most
weeks
640
291
349
123
149
214
154
145
60
80
131
123
183
116
217
513
80
30
16
28%
27%
30%
38%
37%
27%
21%
38%
28%
29%
28%
22%
27%
28%
36%
27%
41%
27%
26%
ef
ef
f
hij
k
k
klm
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q1). SHOWCARD Please think about any radio sets that you may have at home that someone listens to in most weeks. In which of these rooms at home do you have one of these radios that someone listens to in most weeks? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Kitchen/ Kitchen diner
833
83
138
81
60
74
103
74
91
699
134
479
350
570
234
37%
30%
45%
44%
37%
38%
49%
40%
26%
36%
46%
38%
36%
41%
29%
ah
ah
h
h
adegh
ah
i
n
Living room/ Lounge
760
111
113
70
68
71
55
69
105
646
114
395
361
493
252
34%
40%
37%
38%
42%
36%
26%
37%
30%
33%
39%
31%
37%
36%
31%
fh
f
f
fh
f
f
i
k
n
Adult's bedroom
521
51
79
67
40
52
51
45
62
428
93
289
232
376
128
23%
18%
26%
36%
25%
26%
24%
24%
18%
22%
32%
23%
24%
27%
16%
ah
abdefgh
ah
i
n
Dining room
101
14
10
5
13
14
7
11
21
90
10
45
56
76
23
4%
5%
3%
3%
8%
7%
3%
6%
6%
5%
4%
4%
6%
6%
3%
bcf
c
k
n
Child's bedroom
93
10
15
16
5
7
9
10
14
76
17
56
37
62
27
4%
4%
5%
9%
3%
4%
4%
5%
4%
4%
6%
4%
4%
4%
3%
adeh
Bathroom/ Shower room/ WC
59
4
11
10
3
8
6
3
4
50
9
39
20
46
11
3%
1%
4%
6%
2%
4%
3%
2%
1%
3%
3%
3%
2%
3%
1%
adgh
h
n
Study/ Home office
53
3
12
5
6
7
6
1
9
42
11
36
17
45
7
2%
1%
4%
3%
3%
4%
3%
1%
2%
2%
4%
3%
2%
3%
1%
ag
g
ag
i
n
Garage
26
-
9
4
4
1
3
1
2
19
7
14
12
23
2
1%
-%
3%
2%
2%
1%
1%
1%
1%
1%
2%
1%
1%
2%
*%
a
a
a
i
n
Spare bedroom
21
-
5
7
2
2
2
-
2
15
6
13
8
16
4
1%
-%
2%
4%
1%
1%
1%
-%
*%
1%
2%
1%
1%
1%
1%
g
afgh
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q1). SHOWCARD Please think about any radio sets that you may have at home that someone listens to in most weeks. In which of these rooms at home do you have one of these radios that someone listens to in most weeks? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Conservatory
21
-
3
2
1
3
3
2
3
16
5
12
9
19
2
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
*%
n
Hallway/ Landing
17
3
2
1
1
1
4
1
1
14
2
11
6
12
4
1%
1%
1%
*%
1%
*%
2%
1%
*%
1%
1%
1%
1%
1%
1%
Move around as needed/ portable
76
1
6
11
6
5
9
2
18
61
15
47
29
46
28
3%
*%
2%
6%
4%
3%
4%
1%
5%
3%
5%
4%
3%
3%
3%
abg
a
a
ag
ag
Other
24
1
6
2
2
-
3
2
4
18
6
15
9
18
5
1%
1%
2%
1%
1%
-%
2%
1%
1%
1%
2%
1%
1%
1%
1%
e
e
None - do not have any radio sets at home that
someone listens to in most weeks
640
84
71
43
35
51
54
49
126
587
52
363
271
310
314
28%
30%
23%
23%
22%
26%
26%
26%
35%
30%
18%
29%
28%
22%
39%
d
bcdefg
j
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
None
673
310
363
123
159
227
164
150
68
91
135
131
192
123
227
548
78
31
16
30%
29%
31%
37%
39%
29%
22%
40%
31%
33%
29%
23%
29%
30%
37%
29%
40%
28%
26%
ef
ef
f
hj
k
k
klm
oqr
1
844
395
449
112
144
307
281
146
82
91
184
198
244
162
241
702
75
43
24
37%
36%
38%
34%
35%
39%
38%
39%
38%
32%
39%
35%
36%
39%
40%
37%
38%
39%
39%
2-3
595
295
299
75
95
196
228
69
53
82
115
179
187
108
121
510
34
32
18
26%
27%
26%
23%
23%
25%
31%
18%
24%
29%
24%
32%
28%
26%
20%
27%
18%
28%
30%
cde
g
g
n
n
n
p
p
p
4-5
105
60
45
7
7
35
54
9
12
14
28
39
36
13
16
92
6
3
3
5%
6%
4%
2%
2%
5%
7%
2%
6%
5%
6%
7%
5%
3%
3%
5%
3%
3%
5%
d
cde
g
g
mn
n
6-10
20
15
6
2
1
9
8
2
1
1
9
12
5
2
-
20
-
*
*
1%
1%
*%
1%
*%
1%
1%
*%
*%
*%
2%
2%
1%
1%
-%
1%
-%
*%
*%
b
g
lmn
n
Don't know
19
8
11
9
*
5
5
2
1
1
2
6
5
5
3
14
3
2
*
1%
1%
1%
3%
*%
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
1%
1%
2%
*%
def
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
None
673
81
84
49
45
50
60
48
131
617
56
381
286
333
324
30%
29%
27%
26%
27%
25%
28%
26%
37%
31%
19%
30%
29%
24%
40%
bcdeg
j
m
1
844
122
105
56
62
81
80
65
131
749
95
462
377
527
292
37%
44%
34%
30%
38%
41%
38%
35%
37%
38%
32%
37%
38%
38%
36%
bcg
c
j
2-3
595
69
90
62
46
57
55
65
68
491
104
334
260
405
171
26%
24%
29%
33%
28%
29%
26%
35%
19%
25%
36%
26%
26%
29%
21%
h
ah
h
h
afh
i
n
4-5
105
7
23
15
8
5
12
7
15
75
29
60
45
80
21
5%
3%
8%
8%
5%
3%
6%
4%
4%
4%
10%
5%
5%
6%
3%
ae
ae
i
n
6-10
20
-
2
5
2
3
2
-
6
15
5
12
8
18
2
1%
-%
1%
2%
1%
2%
1%
-%
2%
1%
2%
1%
1%
1%
*%
ag
n
Don't know
19
1
4
-
1
1
1
2
4
16
3
12
7
18
1
1%
*%
1%
-%
1%
*%
*%
1%
1%
1%
1%
1%
1%
1%
*%
n
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (Q3). Before today, had you heard of digital radios, sometimes called D-A-B radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Yes
1862
938
924
277
347
691
546
252
174
253
435
503
581
348
430
1569
161
87
44
83%
87%
79%
85%
85%
89%
74%
67%
80%
90%
92%
89%
87%
84%
71%
83%
82%
79%
71%
b
f
f
f
g
gh
gh
mn
n
n
qr
r
r
No
318
115
203
41
49
70
158
110
36
24
33
55
66
53
144
254
29
21
15
14%
11%
17%
12%
12%
9%
21%
29%
17%
9%
7%
10%
10%
13%
24%
13%
15%
19%
24%
a
cde
hij
ij
klm
o
op
Unsure
76
29
47
9
12
19
35
17
6
3
4
9
22
12
34
64
6
3
3
3%
3%
4%
3%
3%
2%
5%
4%
3%
1%
1%
2%
3%
3%
6%
3%
3%
3%
5%
e
ij
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (Q3). Before today, had you heard of digital radios, sometimes called D-A-B radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Yes
1862
242
253
161
134
172
153
158
296
1613
249
1116
737
1161
656
83%
86%
83%
86%
82%
87%
73%
85%
83%
82%
85%
89%
75%
84%
81%
f
f
f
f
f
f
f
l
No
318
24
45
21
23
22
57
25
36
282
37
115
201
178
126
14%
9%
15%
11%
14%
11%
27%
13%
10%
14%
13%
9%
20%
13%
16%
a
abcdegh
k
Unsure
76
14
8
5
6
3
1
4
23
70
6
29
45
43
30
3%
5%
3%
2%
4%
1%
*%
2%
6%
4%
2%
2%
5%
3%
4%
ef
f
f
cefg
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (Q4). You said earlier that you have (NUMBER AT QP5) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE
CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
None
1520
723
798
228
292
508
492
305
160
184
269
314
425
291
490
1243
145
86
47
67%
67%
68%
70%
72%
65%
67%
81%
74%
66%
57%
55%
64%
70%
81%
66%
74%
77%
75%
e
hij
ij
j
k
kl
klm
o
o
o
1
549
260
288
64
86
209
189
52
45
70
159
189
184
84
91
477
41
19
12
24%
24%
25%
20%
21%
27%
26%
14%
21%
25%
34%
33%
28%
20%
15%
25%
21%
17%
20%
cd
c
g
g
ghi
lmn
mn
n
qr
2
122
68
53
20
25
45
31
11
7
18
35
43
39
24
16
111
4
5
2
5%
6%
5%
6%
6%
6%
4%
3%
3%
6%
7%
8%
6%
6%
3%
6%
2%
4%
3%
g
gh
n
n
n
pr
3
37
19
19
6
2
10
19
2
4
7
6
13
13
8
4
34
2
1
*
2%
2%
2%
2%
*%
1%
3%
1%
2%
3%
1%
2%
2%
2%
1%
2%
1%
1%
*%
d
g
n
n
n
r
4-5
5
4
1
*
*
1
4
*
-
1
1
2
-
1
2
4
-
*
*
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
6-10
2
-
2
1
-
-
1
1
-
-
-
-
1
1
-
2
-
-
-
*%
-%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
-%
Don't know
22
7
14
7
2
9
3
6
1
*
2
5
6
5
5
15
5
1
1
1%
1%
1%
2%
1%
1%
*%
2%
*%
*%
*%
1%
1%
1%
1%
1%
2%
1%
1%
f
i
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (Q4). You said earlier that you have (NUMBER AT QP5) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE
CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
None
1520
168
197
119
102
149
138
121
249
1337
183
813
698
879
595
67%
60%
64%
64%
62%
76%
65%
65%
70%
68%
63%
65%
71%
64%
73%
abcdfg
a
j
k
m
1
549
78
84
48
44
39
57
50
77
465
84
336
210
374
163
24%
28%
27%
26%
27%
20%
27%
26%
22%
24%
29%
27%
21%
27%
20%
e
i
l
n
2
122
26
13
12
14
7
13
11
15
105
17
79
43
81
39
5%
9%
4%
6%
9%
4%
6%
6%
4%
5%
6%
6%
4%
6%
5%
beh
be
l
3
37
4
12
6
3
-
2
2
5
32
6
21
16
29
9
2%
1%
4%
3%
2%
-%
1%
1%
1%
2%
2%
2%
2%
2%
1%
ef
e
e
4-5
5
-
-
1
1
-
-
1
2
4
*
1
4
4
1
*%
-%
-%
*%
*%
-%
-%
*%
1%
*%
*%
*%
*%
*%
*%
6-10
2
-
-
-
-
1
-
-
1
2
-
-
2
2
-
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
-%
*%
*%
-%
Don't know
22
4
1
1
-
1
1
2
4
19
3
10
11
14
7
1%
2%
*%
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (Q5). In most weeks, how many motor vehicles do you personally use - as a driver or a passenger? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
None
524
221
302
117
107
107
193
198
61
42
38
46
134
73
271
411
74
28
9
23%
20%
26%
36%
26%
14%
26%
52%
28%
15%
8%
8%
20%
18%
45%
22%
38%
25%
15%
a
def
e
e
hij
ij
j
k
k
klm
r
oqr
r
1
1239
628
611
155
211
450
423
158
132
182
258
313
384
248
294
1060
84
57
39
55%
58%
52%
47%
52%
58%
57%
42%
61%
65%
55%
55%
57%
60%
48%
56%
43%
51%
62%
b
c
c
g
gj
g
n
n
n
p
p
opq
2
438
203
235
43
85
202
108
17
21
49
161
185
140
79
34
372
31
22
12
19%
19%
20%
13%
21%
26%
15%
4%
10%
18%
34%
33%
21%
19%
6%
20%
16%
20%
19%
cf
cf
g
gh
ghi
lmn
n
n
3
35
22
13
9
2
16
8
2
1
3
10
14
8
9
5
28
5
2
1
2%
2%
1%
3%
*%
2%
1%
1%
*%
1%
2%
2%
1%
2%
1%
1%
2%
2%
2%
df
n
4 or more
11
6
5
2
2
3
5
2
-
2
4
4
1
4
2
9
*
1
1
1%
1%
*%
1%
*%
*%
1%
1%
-%
1%
1%
1%
*%
1%
*%
*%
*%
1%
1%
o
Don't know
9
2
7
1
2
4
3
1
2
1
2
4
2
1
2
6
2
1
-
*%
*%
1%
*%
*%
*%
*%
*%
1%
*%
*%
1%
*%
*%
*%
*%
1%
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (Q5). In most weeks, how many motor vehicles do you personally use - as a driver or a passenger? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
None
524
119
41
29
31
35
32
39
84
499
24
170
350
213
301
23%
43%
13%
15%
19%
18%
15%
21%
24%
25%
8%
13%
36%
15%
37%
bcdefgh
b
bcf
j
k
m
1
1239
142
186
96
93
111
123
113
196
1075
164
726
508
769
431
55%
51%
60%
51%
57%
56%
59%
60%
55%
55%
56%
58%
52%
56%
53%
ac
a
l
2
438
16
74
55
34
47
44
32
70
347
90
326
108
353
72
19%
6%
24%
29%
21%
24%
21%
17%
20%
18%
31%
26%
11%
26%
9%
a
adfgh
a
a
a
a
a
i
l
n
3
35
1
4
5
1
2
7
4
2
27
9
28
7
30
4
2%
*%
1%
3%
1%
1%
3%
2%
*%
1%
3%
2%
1%
2%
1%
ah
ah
i
l
n
4 or more
11
-
1
1
1
2
3
-
1
8
3
7
4
10
-
1%
-%
*%
*%
*%
1%
2%
-%
*%
*%
1%
1%
*%
1%
-%
ag
n
Don't know
9
1
1
1
2
-
-
-
1
8
1
3
6
6
3
*%
*%
*%
1%
1%
-%
-%
-%
*%
*%
1%
*%
1%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9 (Q6). How many of these motor vehicles have a radio? (SINGLE CODE)
Base : Those who use at least one motor vehicle in most weeks
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2674
1345
1329
294
412
1031
937
352
286
356
559
719
821
586
548
1540
332
366
436
Effective Weighted Sample
1724
886
840
182
247
687
637
212
163
233
405
477
534
385
338
1331
212
243
400
Total
1723
859
865
210
300
670
544
179
154
236
432
517
533
339
335
1468
121
82
53
None
41
25
16
1
12
18
10
5
4
5
13
13
12
8
8
40
*
1
-
2%
3%
2%
*%
4%
3%
2%
3%
3%
2%
3%
2%
2%
2%
3%
3%
*%
1%
-%
c
pr
1
1208
607
602
153
199
443
413
153
126
179
253
303
374
244
287
1027
86
57
39
70%
71%
70%
73%
66%
66%
76%
86%
82%
76%
58%
59%
70%
72%
86%
70%
71%
69%
73%
de
ij
j
j
k
k
klm
2
424
198
226
43
86
191
104
15
23
48
153
181
135
75
32
360
31
21
12
25%
23%
26%
21%
29%
28%
19%
8%
15%
20%
35%
35%
25%
22%
10%
25%
26%
26%
23%
f
cf
g
ghi
lmn
n
n
3
35
22
13
9
2
15
9
2
1
3
10
14
9
8
4
28
3
2
1
2%
3%
1%
4%
1%
2%
2%
1%
1%
1%
2%
3%
2%
2%
1%
2%
3%
2%
3%
df
4 or more
11
6
5
2
2
3
5
2
-
2
4
4
1
4
2
9
*
1
1
1%
1%
1%
1%
1%
*%
1%
1%
-%
1%
1%
1%
*%
1%
1%
1%
*%
2%
1%
Don't know
4
1
3
2
-
*
2
2
1
-
-
1
1
1
1
3
-
1
-
*%
*%
*%
1%
-%
*%
*%
1%
*%
-%
-%
*%
*%
*%
*%
*%
-%
1%
-%
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9 (Q6). How many of these motor vehicles have a radio? (SINGLE CODE)
Base : Those who use at least one motor vehicle in most weeks
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2674
137
214
209
189
214
201
197
179
1805
869
1468
1194
1642
596
Effective Weighted Sample
1724
131
197
198
180
203
190
187
165
1376
393
953
834
1178
454
Total
1723
159
265
156
130
162
178
148
269
1457
267
1087
628
1163
508
None
41
10
12
2
3
1
5
2
4
38
3
26
13
17
24
2%
7%
5%
1%
2%
*%
3%
2%
2%
3%
1%
2%
2%
1%
5%
cegh
e
j
m
1
1208
132
177
95
91
109
119
112
193
1048
161
712
492
758
412
70%
83%
67%
61%
70%
67%
67%
75%
72%
72%
60%
66%
78%
65%
81%
bcdefh
c
c
c
j
k
m
2
424
15
70
52
33
47
44
30
68
334
90
314
106
345
67
25%
9%
26%
33%
25%
29%
25%
20%
25%
23%
34%
29%
17%
30%
13%
a
ag
a
ag
a
a
a
i
l
n
3
35
1
5
5
1
2
7
4
2
26
8
27
8
30
3
2%
1%
2%
3%
1%
1%
4%
3%
1%
2%
3%
2%
1%
3%
1%
h
n
4 or more
11
-
1
1
1
2
3
-
1
8
3
7
4
11
-
1%
-%
*%
*%
1%
1%
2%
-%
*%
1%
1%
1%
1%
1%
-%
n
Don't know
4
1
-
1
1
1
-
-
-
3
1
1
3
3
1
*%
1%
-%
1%
*%
*%
-%
-%
-%
*%
*%
*%
1%
*%
*%
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP10/11 (Q7A/B). Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who use at least one motor vehicle with a radio in most weeks
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2624
1319
1305
289
403
1013
919
343
280
351
549
707
804
574
539
1497
331
360
436
Effective Weighted Sample
1685
866
821
179
239
672
623
206
158
228
396
468
520
376
330
1293
212
239
400
Total
1678
833
846
207
288
652
531
173
149
231
419
503
520
330
326
1425
121
81
53
None
1534
767
767
191
262
586
495
163
141
220
370
435
473
314
311
1301
113
72
48
91%
92%
91%
92%
91%
90%
93%
95%
94%
95%
88%
87%
91%
95%
95%
91%
93%
90%
91%
e
j
j
j
k
kl
kl
1
38
21
17
1
10
20
7
2
2
4
12
12
16
8
2
35
1
2
2
2%
3%
2%
1%
3%
3%
1%
1%
2%
2%
3%
2%
3%
2%
1%
2%
*%
2%
3%
c
f
n
p
2
54
22
32
6
11
22
15
1
3
5
21
31
16
3
4
44
4
4
1
3%
3%
4%
3%
4%
3%
3%
*%
2%
2%
5%
6%
3%
1%
1%
3%
4%
4%
3%
g
lmn
m
3
1
*
1
*
-
1
-
-
-
-
1
1
*
-
-
1
-
*
-
*%
*%
*%
*%
-%
*%
-%
-%
-%
-%
*%
*%
*%
-%
-%
*%
-%
*%
-%
4 or more
1
*
*
-
-
*
*
-
-
-
*
1
-
-
-
*
-
*
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
*%
*%
-%
-%
-%
*%
-%
*%
-%
Don't know
50
22
29
9
5
23
13
6
3
3
15
23
14
5
8
43
3
2
2
3%
3%
3%
4%
2%
3%
3%
4%
2%
1%
4%
4%
3%
2%
3%
3%
2%
3%
3%
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP10/11 (Q7A/B). Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who use at least one motor vehicle with a radio in most weeks
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
2624
127
205
203
184
212
196
194
176
1764
860
1444
1169
1618
570
Effective Weighted Sample
1685
122
189
192
175
201
185
184
162
1342
388
933
814
1160
433
Total
1678
148
253
153
126
161
173
146
264
1416
263
1060
611
1144
482
None
1534
135
230
139
121
141
158
136
240
1296
238
955
573
1031
455
91%
91%
91%
91%
96%
88%
91%
93%
91%
92%
90%
90%
94%
90%
94%
e
k
m
1
38
-
8
5
2
5
3
4
7
34
4
31
7
31
6
2%
-%
3%
3%
2%
3%
2%
3%
3%
2%
2%
3%
1%
3%
1%
a
l
2
54
7
9
4
1
4
6
2
11
45
9
38
15
43
10
3%
5%
3%
3%
1%
3%
3%
1%
4%
3%
3%
4%
2%
4%
2%
d
3
1
-
-
-
-
-
1
-
-
1
*
1
*
1
*
*%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
4 or more
1
-
-
-
-
-
-
-
*
-
1
*
*
1
-
*%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
-%
Don't know
50
6
6
5
2
10
6
3
6
39
11
35
15
37
11
3%
4%
3%
3%
2%
6%
3%
2%
2%
3%
4%
3%
3%
3%
2%
dg
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP12 (Q9) SHOWCARD Here is a list of some other ways of listening to radio programmes as they are broadcast. In most weeks, do you or someone else in your household listen at home to radio programmes as they are broadcast in any of these
ways? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Using a digital TV service - such as
Freeview, Sky, Virgin, BT Vision
477
246
231
82
104
169
123
60
49
70
96
116
155
96
110
391
54
20
12
21%
23%
20%
25%
25%
22%
17%
16%
23%
25%
20%
20%
23%
23%
18%
21%
27%
18%
20%
f
f
f
g
g
n
n
oqr
Using a computer connected to the
internet
250
136
113
57
57
93
42
25
24
32
71
81
96
36
36
220
13
9
8
11%
13%
10%
17%
14%
12%
6%
7%
11%
11%
15%
14%
14%
9%
6%
12%
7%
8%
12%
b
ef
f
f
g
g
g
mn
mn
p
p
Using a Smartphone - such as an iPhone
or BlackBerry
114
62
52
36
26
36
16
11
5
20
34
34
37
19
24
103
5
3
4
5%
6%
4%
11%
6%
5%
2%
3%
2%
7%
7%
6%
6%
5%
4%
5%
3%
2%
6%
def
f
f
gh
gh
pq
pq
Using an MP3 player - such as an iPod
102
56
46
24
30
39
10
14
7
19
26
34
32
21
16
87
6
4
5
5%
5%
4%
7%
7%
5%
1%
4%
3%
7%
5%
6%
5%
5%
3%
5%
3%
4%
8%
f
f
f
n
n
n
opq
Using a games console - such as a
PlayStation or Wii
28
18
10
9
8
7
4
1
4
5
5
9
7
6
6
25
1
1
2
1%
2%
1%
3%
2%
1%
1%
*%
2%
2%
1%
2%
1%
2%
1%
1%
1%
1%
3%
ef
f
g
p
No, none of these
1589
738
851
201
267
534
588
296
153
184
316
386
450
288
466
1323
137
85
45
70%
68%
73%
61%
65%
68%
79%
78%
71%
66%
67%
68%
67%
70%
77%
70%
70%
76%
72%
a
c
cde
hij
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP12 (Q9) SHOWCARD Here is a list of some other ways of listening to radio programmes as they are broadcast. In most weeks, do you or someone else in your household listen at home to radio programmes as they are broadcast in any of these
ways? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Using a digital TV service - such as Freeview,
Sky, Virgin, BT Vision
477
49
60
41
38
40
40
42
81
414
63
293
181
300
165
21%
17%
20%
22%
23%
20%
19%
22%
23%
21%
21%
23%
18%
22%
20%
l
Using a computer connected to the internet
250
22
46
27
19
25
26
25
29
206
43
168
81
169
73
11%
8%
15%
15%
12%
13%
12%
14%
8%
11%
15%
13%
8%
12%
9%
ah
ah
a
i
l
n
Using a Smartphone - such as an iPhone or
BlackBerry
114
16
20
7
9
9
10
12
20
103
11
86
28
62
49
5%
6%
7%
4%
5%
4%
5%
7%
6%
5%
4%
7%
3%
4%
6%
l
Using an MP3 player - such as an iPod
102
11
20
6
7
7
11
7
17
88
14
74
28
66
31
5%
4%
7%
3%
4%
4%
5%
4%
5%
5%
5%
6%
3%
5%
4%
l
Using a games console - such as a PlayStation
or Wii
28
1
4
-
6
3
3
1
6
24
5
22
6
21
6
1%
*%
1%
-%
4%
2%
2%
1%
2%
1%
2%
2%
1%
2%
1%
acg
c
l
No, none of these
1589
210
207
128
114
141
151
122
250
1386
203
828
753
960
585
70%
75%
67%
69%
70%
72%
72%
65%
70%
71%
69%
66%
77%
69%
72%
g
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP13 (Q10) SHOWCARD And before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Using a digital TV service - such as
Freeview, Sky, Virgin, BT Vision
1609
793
816
245
324
617
424
218
147
218
402
446
499
303
362
1360
149
63
38
71%
73%
70%
75%
79%
79%
57%
58%
68%
78%
85%
79%
75%
73%
60%
72%
76%
56%
61%
b
f
f
f
g
gh
ghi
mn
n
n
qr
qr
Using a computer connected to the
internet
1548
767
781
256
324
595
373
181
128
216
406
453
499
278
318
1327
128
58
35
69%
71%
66%
78%
79%
76%
50%
48%
59%
77%
86%
80%
75%
67%
52%
70%
65%
52%
56%
b
f
f
f
g
gh
ghi
lmn
mn
n
qr
qr
Using a Smartphone - such as an iPhone
or BlackBerry
1295
642
653
234
284
504
272
154
101
179
355
370
434
231
260
1120
113
32
29
57%
59%
56%
71%
70%
65%
37%
41%
46%
64%
75%
65%
65%
56%
43%
59%
58%
29%
47%
ef
f
f
gh
ghi
mn
mn
n
qr
qr
q
Using an MP3 player - such as an iPod
1220
611
609
223
263
479
254
148
91
161
335
349
400
219
251
1045
115
32
28
54%
56%
52%
68%
64%
61%
34%
39%
42%
58%
71%
62%
60%
53%
41%
55%
59%
29%
44%
b
ef
f
f
gh
ghi
mn
mn
n
qr
qr
q
Using a games console - such as a
PlayStation or Wii
915
470
445
173
209
358
175
107
72
136
228
262
288
176
189
783
88
24
20
41%
43%
38%
53%
51%
46%
24%
28%
33%
49%
48%
46%
43%
43%
31%
42%
45%
22%
31%
b
ef
f
f
gh
gh
n
n
n
qr
qr
q
No, none of these
394
175
220
31
41
82
241
126
43
32
27
66
80
68
180
310
36
32
17
17%
16%
19%
9%
10%
10%
33%
33%
20%
11%
6%
12%
12%
17%
30%
16%
18%
29%
27%
cde
hij
ij
j
kl
klm
op
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP13 (Q10) SHOWCARD And before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Using a digital TV service - such as Freeview,
Sky, Virgin, BT Vision
1609
216
231
133
114
125
137
133
270
1388
221
989
615
1004
567
71%
77%
75%
71%
70%
63%
65%
71%
76%
71%
76%
78%
63%
73%
70%
ef
ef
ef
i
l
Using a computer connected to the internet
1548
210
221
130
115
137
133
129
252
1335
213
983
564
986
527
69%
75%
72%
70%
71%
69%
63%
69%
71%
68%
73%
78%
57%
71%
65%
f
f
i
l
n
Using a Smartphone - such as an iPhone or
BlackBerry
1295
195
205
100
91
91
108
108
222
1118
177
859
435
822
444
57%
70%
67%
54%
56%
46%
51%
58%
63%
57%
61%
68%
44%
59%
55%
cdefg
cdefg
e
e
cef
l
n
Using an MP3 player - such as an iPod
1220
183
186
100
92
96
93
101
192
1046
174
810
408
772
420
54%
65%
61%
54%
57%
49%
44%
54%
54%
53%
59%
64%
42%
56%
52%
cefgh
ef
f
f
f
f
i
l
Using a games console - such as a PlayStation
or Wii
915
113
148
87
71
68
64
71
162
775
139
610
304
589
306
41%
40%
48%
46%
44%
34%
30%
38%
46%
39%
48%
48%
31%
43%
38%
f
efg
ef
ef
ef
i
l
n
No, none of these
394
33
46
32
22
41
52
34
50
349
46
128
262
219
159
17%
12%
15%
17%
14%
21%
25%
18%
14%
18%
16%
10%
27%
16%
20%
ad
abcdh
k
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (Q12) SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTICODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3096
1534
1562
433
508
1147
1008
530
343
390
584
752
948
626
770
1809
428
427
432
Effective Weighted Sample
2060
1023
1038
281
323
781
702
339
213
263
428
505
635
425
503
1573
291
286
399
Total
2062
1001
1061
310
385
750
618
296
196
271
463
547
637
381
497
1739
173
97
54
Clear and high quality sound/
interference free
1207
630
577
176
234
476
321
147
116
174
293
336
394
211
265
1003
117
53
33
59%
63%
54%
57%
61%
63%
52%
50%
59%
64%
63%
62%
62%
55%
53%
58%
68%
55%
61%
b
f
f
g
g
g
n
mn
oq
A wider choice of radio stations/ digital-
only radio stations
1129
592
537
195
221
436
276
136
110
163
300
329
367
195
238
931
119
52
28
55%
59%
51%
63%
57%
58%
45%
46%
56%
60%
65%
60%
58%
51%
48%
54%
69%
53%
51%
b
f
f
f
g
g
gh
mn
mn
oqr
Ease of use (e.g. find your station by
name, not frequency)
627
342
286
99
116
258
154
60
50
89
185
198
209
111
109
527
67
18
15
30%
34%
27%
32%
30%
34%
25%
20%
25%
33%
40%
36%
33%
29%
22%
30%
39%
19%
28%
b
f
f
g
gh
mn
n
n
q
oqr
q
Scrolling text information about the
programme (e.g. track and artist name,
phone numbers, topics, guests)
394
233
161
60
79
169
86
37
29
57
131
135
128
75
56
329
48
9
8
19%
23%
15%
19%
20%
23%
14%
13%
15%
21%
28%
25%
20%
20%
11%
19%
28%
9%
15%
b
f
f
f
g
ghi
n
n
n
q
oqr
q
Extra features (including ability to pause
and rewind live radio, programme
guides)
393
225
168
67
83
165
78
35
34
54
123
125
136
62
70
311
61
12
9
19%
22%
16%
22%
21%
22%
13%
12%
17%
20%
27%
23%
21%
16%
14%
18%
35%
12%
17%
b
f
f
f
g
ghi
mn
mn
q
oqr
Future-proof/ ready for switchover
362
208
154
48
70
154
90
44
33
57
119
116
123
59
63
286
52
12
11
18%
21%
14%
16%
18%
20%
15%
15%
17%
21%
26%
21%
19%
16%
13%
16%
30%
13%
20%
b
f
g
gh
mn
n
oqr
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (Q12) SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTICODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3096
1534
1562
433
508
1147
1008
530
343
390
584
752
948
626
770
1809
428
427
432
Effective Weighted Sample
2060
1023
1038
281
323
781
702
339
213
263
428
505
635
425
503
1573
291
286
399
Total
2062
1001
1061
310
385
750
618
296
196
271
463
547
637
381
497
1739
173
97
54
None of these
438
169
269
63
78
121
177
96
43
45
58
90
127
80
141
379
27
23
10
21%
17%
25%
20%
20%
16%
29%
33%
22%
17%
13%
16%
20%
21%
28%
22%
15%
23%
19%
a
cde
hij
j
klm
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (Q12) SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTICODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3096
233
234
227
222
240
207
225
221
2206
890
1584
1499
1811
853
Effective Weighted Sample
2060
222
215
215
211
228
196
214
205
1702
403
1052
1071
1298
666
Total
2062
266
287
170
152
181
185
170
328
1788
275
1208
845
1286
722
Clear and high quality sound/ interference free
1207
159
157
107
83
113
91
101
192
1024
182
751
454
782
392
59%
60%
55%
63%
54%
63%
49%
60%
59%
57%
66%
62%
54%
61%
54%
f
f
f
f
i
l
n
A wider choice of radio stations/ digital-only radio
stations
1129
184
138
102
81
95
97
88
145
980
148
719
404
719
382
55%
69%
48%
60%
53%
52%
53%
52%
44%
55%
54%
60%
48%
56%
53%
bcdefgh
bh
l
Ease of use (e.g. find your station by name, not
frequency)
627
117
113
48
20
52
50
48
79
551
76
397
229
404
209
30%
44%
39%
28%
13%
29%
27%
28%
24%
31%
28%
33%
27%
31%
29%
cdefgh
cdefgh
d
d
d
d
d
l
Scrolling text information about the programme
(e.g. track and artist name, phone numbers,
topics, guests)
394
69
76
35
22
32
38
30
28
335
59
256
138
264
121
19%
26%
26%
21%
14%
18%
21%
17%
8%
19%
22%
21%
16%
21%
17%
degh
degh
h
h
h
h
l
n
Extra features (including ability to pause and
rewind live radio, programme guides)
393
73
66
35
16
33
30
30
27
337
56
263
129
253
131
19%
27%
23%
21%
11%
19%
16%
17%
8%
19%
20%
22%
15%
20%
18%
defgh
dh
dh
dh
h
dh
l
Future-proof/ ready for switchover
362
72
58
38
19
21
30
24
25
316
46
235
126
226
125
18%
27%
20%
23%
13%
12%
16%
14%
8%
18%
17%
19%
15%
18%
17%
defgh
deh
degh
h
h
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (Q12) SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTICODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3096
233
234
227
222
240
207
225
221
2206
890
1584
1499
1811
853
Effective Weighted Sample
2060
222
215
215
211
228
196
214
205
1702
403
1052
1071
1298
666
Total
2062
266
287
170
152
181
185
170
328
1788
275
1208
845
1286
722
None of these
438
39
74
30
33
35
50
31
87
391
47
206
230
257
171
21%
15%
26%
18%
21%
20%
27%
18%
26%
22%
17%
17%
27%
20%
24%
acg
acg
acg
j
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP15 (Q13) SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTICODE)
Base : All with any type of digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1534
769
765
212
246
574
502
191
168
200
355
437
507
295
295
949
190
194
201
Effective Weighted Sample
1045
527
519
148
157
400
356
136
104
132
264
295
353
202
200
828
133
127
187
Total
1065
524
541
171
193
382
319
117
100
134
277
322
359
185
199
919
81
41
25
A wider choice of radio stations/ digital-
only radio stations
555
284
271
87
106
216
147
46
50
82
171
185
203
86
81
471
53
18
13
52%
54%
50%
51%
55%
57%
46%
39%
50%
61%
62%
57%
57%
47%
41%
51%
66%
44%
51%
f
g
gh
mn
mn
oqr
Clear and high quality sound/
interference free
548
298
250
77
91
217
162
52
44
79
164
175
191
91
90
460
55
19
14
51%
57%
46%
45%
47%
57%
51%
44%
44%
58%
59%
55%
53%
50%
45%
50%
68%
46%
56%
b
cd
gh
gh
n
oqr
Ease of use (e.g. find your station by
name, not frequency)
346
176
170
55
60
134
97
28
23
43
118
134
117
48
46
290
37
12
8
32%
34%
31%
32%
31%
35%
30%
24%
23%
32%
43%
42%
33%
26%
23%
32%
45%
28%
31%
ghi
lmn
n
oqr
None of these
284
123
161
58
50
82
94
47
34
30
49
62
95
53
74
249
14
16
6
27%
24%
30%
34%
26%
22%
30%
40%
34%
22%
18%
19%
26%
29%
37%
27%
17%
38%
23%
a
e
e
ij
ij
k
k
kl
p
opr
Scrolling text information about the
programme (e.g. track and artist name,
phone numbers, topics, guests)
209
124
85
29
35
93
51
11
17
31
75
77
77
37
18
183
19
4
3
20%
24%
16%
17%
18%
24%
16%
9%
17%
23%
27%
24%
21%
20%
9%
20%
23%
10%
14%
b
f
g
gh
n
n
n
q
qr
Extra features (including ability to pause
and rewind live radio, programme
guides)
178
106
72
27
37
75
39
10
16
22
67
75
57
29
17
149
21
5
3
17%
20%
13%
16%
19%
20%
12%
9%
16%
17%
24%
23%
16%
16%
8%
16%
26%
11%
14%
b
f
f
g
g
lmn
n
n
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP15 (Q13) SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTICODE)
Base : All with any type of digital radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
1534
123
128
129
120
103
119
116
111
1090
444
819
708
959
374
Effective Weighted Sample
1045
117
118
122
114
97
112
111
103
852
210
557
517
697
304
Total
1065
142
158
96
83
79
109
87
164
909
156
644
414
713
327
A wider choice of radio stations/ digital-only radio
stations
555
104
74
51
46
46
51
41
58
490
65
370
181
374
169
52%
73%
47%
53%
55%
58%
47%
47%
35%
54%
42%
57%
44%
52%
52%
bcdefgh
h
h
h
j
l
Clear and high quality sound/ interference free
548
95
74
44
50
48
41
40
68
472
76
342
203
366
168
51%
67%
47%
46%
60%
61%
37%
46%
41%
52%
49%
53%
49%
51%
51%
bcfgh
bcfgh
bcfgh
Ease of use (e.g. find your station by name, not
frequency)
346
74
63
23
17
34
27
26
27
299
46
214
131
231
108
32%
52%
40%
24%
20%
43%
24%
30%
16%
33%
30%
33%
32%
32%
33%
cdfgh
cdfh
cdfgh
h
None of these
284
17
48
32
19
14
38
21
61
231
53
146
137
190
88
27%
12%
30%
33%
23%
18%
35%
24%
37%
25%
34%
23%
33%
27%
27%
ae
ae
a
ade
a
adeg
i
k
Scrolling text information about the programme
(e.g. track and artist name, phone numbers,
topics, guests)
209
42
34
20
16
24
16
18
12
174
35
140
69
147
59
20%
30%
21%
21%
19%
31%
15%
21%
7%
19%
22%
22%
17%
21%
18%
fh
h
h
h
fh
h
l
Extra features (including ability to pause and
rewind live radio, programme guides)
178
42
31
15
10
16
13
12
10
150
28
120
58
125
50
17%
30%
19%
16%
12%
21%
12%
14%
6%
17%
18%
19%
14%
17%
15%
cdfgh
h
h
h
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP16 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio and have any active radio sets but no DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1304
645
659
133
174
443
554
293
155
139
181
263
349
275
417
703
156
207
238
Effective Weighted Sample
829
403
426
82
108
286
367
182
95
91
124
167
227
177
260
609
102
139
218
Total
784
385
399
93
125
260
306
143
86
90
128
166
221
153
244
646
60
50
28
Certain to
30
22
7
4
8
8
9
2
3
5
5
8
8
6
8
26
2
-
1
4%
6%
2%
5%
6%
3%
3%
2%
4%
6%
4%
5%
4%
4%
3%
4%
3%
-%
4%
b
q
q
q
Very likely
45
21
25
8
4
23
10
3
8
6
10
10
17
10
9
42
1
2
1
6%
5%
6%
9%
3%
9%
3%
2%
9%
7%
8%
6%
8%
7%
4%
6%
2%
4%
3%
f
df
g
g
g
n
r
Likely
86
44
42
10
15
37
24
12
9
12
21
19
28
19
21
67
8
9
3
11%
12%
11%
11%
12%
14%
8%
8%
10%
13%
16%
11%
13%
12%
8%
10%
14%
17%
10%
f
g
or
Unlikely
138
68
69
10
22
52
54
16
26
22
25
33
44
19
43
119
5
10
4
18%
18%
17%
11%
18%
20%
18%
11%
30%
25%
19%
20%
20%
12%
17%
18%
9%
19%
15%
c
g
g
g
m
p
p
Very unlikely
114
56
58
8
17
32
57
28
10
14
17
31
27
21
35
89
10
8
7
15%
15%
15%
9%
13%
12%
19%
19%
11%
15%
13%
18%
12%
14%
14%
14%
16%
16%
26%
ce
opq
Certain not to
148
59
88
16
20
35
78
50
13
7
15
25
33
29
61
122
10
10
7
19%
15%
22%
17%
16%
13%
25%
35%
15%
7%
11%
15%
15%
19%
25%
19%
16%
20%
24%
a
de
hij
kl
Don't know
223
114
109
36
41
71
75
32
17
24
36
42
64
50
67
182
24
12
5
28%
29%
27%
39%
32%
28%
24%
23%
20%
26%
28%
25%
29%
33%
27%
28%
40%
24%
19%
ef
r
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP16 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio and have any active radio sets but no DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
1304
76
88
95
77
117
81
90
79
888
416
588
712
732
334
Effective Weighted Sample
829
72
82
91
73
111
76
84
73
675
176
365
492
519
256
Total
784
84
109
67
51
87
70
66
112
673
111
405
376
498
258
Certain to
30
**
**
**
**
8
**
**
**
24
6
18
11
20
8
4%
**
**
**
**
9%
**
**
**
4%
5%
5%
3%
4%
3%
Very likely
45
**
**
**
**
12
**
**
**
39
6
33
12
34
11
6%
**
**
**
**
14%
**
**
**
6%
6%
8%
3%
7%
4%
l
Likely
86
**
**
**
**
9
**
**
**
77
10
48
38
51
33
11%
**
**
**
**
11%
**
**
**
11%
9%
12%
10%
10%
13%
Unlikely
138
**
**
**
**
19
**
**
**
119
18
73
64
92
42
18%
**
**
**
**
22%
**
**
**
18%
17%
18%
17%
18%
16%
Very unlikely
114
**
**
**
**
7
**
**
**
96
18
54
60
73
34
15%
**
**
**
**
8%
**
**
**
14%
16%
13%
16%
15%
13%
Certain not to
148
**
**
**
**
16
**
**
**
123
25
62
86
88
53
19%
**
**
**
**
18%
**
**
**
18%
23%
15%
23%
18%
21%
k
Don't know
223
**
**
**
**
15
**
**
**
195
28
116
104
140
78
28%
**
**
**
**
18%
**
**
**
29%
25%
29%
28%
28%
30%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
o
~p
q
r
Unweighted total
705
333
372
49
85
219
352
198
99
71
83
140
174
138
253
369
69
116
151
Effective Weighted Sample
437
203
234
29
50
133
235
119
56
47
56
91
108
89
151
319
43
81
138
Total
400
184
216
34
58
119
189
93
49
43
56
88
103
68
139
329
25
28
18
No need
204
89
115
**
**
56
95
44
**
**
**
49
50
36
68
172
**
10
11
51%
48%
53%
**
**
47%
50%
47%
**
**
**
55%
49%
53%
49%
52%
**
37%
62%
q
q
Happy to use existing service
174
82
91
**
**
49
95
41
**
**
**
31
49
30
64
140
**
15
5
43%
45%
42%
**
**
41%
50%
44%
**
**
**
35%
47%
44%
46%
42%
**
53%
28%
r
r
Can receive through digital TV service
32
18
14
**
**
8
11
3
**
**
**
15
5
6
6
27
**
2
1
8%
10%
7%
**
**
7%
6%
3%
**
**
**
18%
5%
9%
4%
8%
**
8%
4%
ln
Happy to use analogue radio service
21
12
9
**
**
7
12
3
**
**
**
6
6
2
7
17
**
1
1
5%
7%
4%
**
**
6%
6%
3%
**
**
**
7%
5%
4%
5%
5%
**
2%
6%
Poor reception in our area
14
5
9
**
**
4
8
1
**
**
**
5
6
2
1
14
**
1
-
4%
3%
4%
**
**
4%
4%
1%
**
**
**
5%
6%
3%
1%
4%
**
2%
-%
n
n
r
Too expensive generally
14
7
7
**
**
2
6
4
**
**
**
3
3
2
5
12
**
2
1
4%
4%
3%
**
**
2%
3%
4%
**
**
**
4%
3%
3%
3%
4%
**
6%
4%
Would never listen
14
6
8
**
**
7
4
2
**
**
**
3
4
3
4
13
**
*
*
3%
3%
4%
**
**
6%
2%
2%
**
**
**
3%
4%
5%
3%
4%
**
1%
1%
Can't afford it
14
5
9
**
**
3
3
4
**
**
**
*
4
2
7
11
**
1
1
3%
3%
4%
**
**
2%
2%
4%
**
**
**
*%
4%
4%
5%
3%
**
4%
3%
k
Don't know why I should
13
4
9
**
**
3
7
5
**
**
**
1
4
1
7
11
**
1
1
3%
2%
4%
**
**
2%
4%
5%
**
**
**
1%
4%
1%
5%
3%
**
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
o
~p
q
r
Unweighted total
705
333
372
49
85
219
352
198
99
71
83
140
174
138
253
369
69
116
151
Effective Weighted Sample
437
203
234
29
50
133
235
119
56
47
56
91
108
89
151
319
43
81
138
Total
400
184
216
34
58
119
189
93
49
43
56
88
103
68
139
329
25
28
18
Will get it when I have to/ when
switchover
7
4
3
**
**
3
4
1
**
**
**
4
1
*
2
4
**
2
*
2%
2%
1%
**
**
3%
2%
2%
**
**
**
4%
1%
1%
1%
1%
**
6%
2%
o
Not available in our area
2
1
1
**
**
*
2
-
**
**
**
1
1
*
*
2
**
*
*
1%
1%
*%
**
**
*%
1%
-%
**
**
**
1%
1%
*%
*%
1%
**
*%
1%
Other
21
10
11
**
**
8
9
4
**
**
**
3
12
3
4
18
**
2
1
5%
5%
5%
**
**
7%
5%
4%
**
**
**
3%
11%
4%
3%
6%
**
6%
4%
kn
Don't know
9
2
7
**
**
3
3
3
**
**
**
1
3
2
4
8
**
1
*
2%
1%
3%
**
**
3%
2%
3%
**
**
**
1%
3%
2%
3%
2%
**
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
705
29
51
64
38
58
36
56
37
474
231
289
414
383
171
Effective Weighted Sample
437
28
48
61
36
55
34
53
33
349
100
172
281
276
125
Total
400
32
65
46
25
42
30
40
50
338
61
189
210
253
128
No need
204
**
**
**
**
**
**
**
**
164
40
99
104
129
64
51%
**
**
**
**
**
**
**
**
48%
65%
52%
50%
51%
50%
i
Happy to use existing service
174
**
**
**
**
**
**
**
**
156
18
70
104
108
61
43%
**
**
**
**
**
**
**
**
46%
29%
37%
49%
43%
47%
j
k
Can receive through digital TV service
32
**
**
**
**
**
**
**
**
28
4
19
13
21
10
8%
**
**
**
**
**
**
**
**
8%
6%
10%
6%
8%
8%
Happy to use analogue radio service
21
**
**
**
**
**
**
**
**
17
4
7
14
16
4
5%
**
**
**
**
**
**
**
**
5%
7%
4%
7%
6%
3%
Poor reception in our area
14
**
**
**
**
**
**
**
**
10
4
8
7
13
1
4%
**
**
**
**
**
**
**
**
3%
7%
4%
3%
5%
1%
n
Too expensive generally
14
**
**
**
**
**
**
**
**
13
1
5
9
9
4
4%
**
**
**
**
**
**
**
**
4%
2%
3%
4%
3%
3%
Would never listen
14
**
**
**
**
**
**
**
**
11
3
8
6
8
6
3%
**
**
**
**
**
**
**
**
3%
5%
4%
3%
3%
4%
Can't afford it
14
**
**
**
**
**
**
**
**
13
1
6
8
9
4
3%
**
**
**
**
**
**
**
**
4%
2%
3%
4%
3%
3%
Don't know why I should
13
**
**
**
**
**
**
**
**
11
2
5
8
7
5
3%
**
**
**
**
**
**
**
**
3%
3%
2%
4%
3%
4%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
m
n
Unweighted total
705
29
51
64
38
58
36
56
37
474
231
289
414
383
171
Effective Weighted Sample
437
28
48
61
36
55
34
53
33
349
100
172
281
276
125
Total
400
32
65
46
25
42
30
40
50
338
61
189
210
253
128
Will get it when I have to/ when switchover
7
**
**
**
**
**
**
**
**
5
2
5
2
4
3
2%
**
**
**
**
**
**
**
**
2%
3%
3%
1%
1%
2%
Not available in our area
2
**
**
**
**
**
**
**
**
1
1
1
1
1
1
1%
**
**
**
**
**
**
**
**
*%
2%
1%
*%
*%
1%
Other
21
**
**
**
**
**
**
**
**
17
4
12
9
14
7
5%
**
**
**
**
**
**
**
**
5%
7%
6%
4%
5%
5%
Don't know
9
**
**
**
**
**
**
**
**
8
1
4
5
6
2
2%
**
**
**
**
**
**
**
**
2%
1%
2%
2%
2%
2%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Married/ living as married
1392
691
701
81
269
580
463
134
112
201
392
421
395
294
282
1185
104
68
35
62%
64%
60%
25%
66%
74%
63%
36%
52%
72%
83%
74%
59%
71%
46%
63%
53%
61%
57%
b
c
cdf
c
g
gh
ghi
ln
n
ln
pr
p
Single
515
273
242
246
122
98
50
119
53
43
61
86
177
80
171
417
56
23
19
23%
25%
21%
75%
30%
12%
7%
32%
24%
15%
13%
15%
26%
19%
28%
22%
28%
21%
30%
b
def
ef
f
ij
ij
km
km
oq
oq
Widowed, divorced or separated
344
117
227
1
18
101
225
122
50
36
19
59
97
37
152
280
36
20
8
15%
11%
19%
*%
4%
13%
30%
32%
23%
13%
4%
10%
14%
9%
25%
15%
18%
18%
12%
a
c
cd
cde
hij
ij
j
km
klm
r
r
Refused
5
1
4
*
*
3
2
2
1
-
1
-
*
2
3
4
*
*
*
*%
*%
*%
*%
*%
*%
*%
1%
1%
-%
*%
-%
*%
*%
1%
*%
*%
*%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Married/ living as married
1392
165
206
121
109
131
136
104
212
1186
206
898
484
915
442
62%
59%
67%
65%
67%
66%
65%
56%
60%
60%
71%
71%
49%
66%
54%
g
g
g
g
i
l
n
Single
515
75
59
35
29
41
44
55
78
468
46
258
255
264
232
23%
27%
19%
19%
18%
21%
21%
29%
22%
24%
16%
20%
26%
19%
29%
cd
bcdef
j
k
m
Widowed, divorced or separated
344
40
42
29
23
25
30
27
64
305
39
103
241
201
135
15%
14%
14%
16%
14%
13%
14%
14%
18%
16%
13%
8%
24%
15%
17%
k
Refused
5
-
-
1
2
-
-
1
-
4
1
2
3
2
3
*%
-%
-%
1%
1%
-%
-%
1%
-%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
WHITE
British
1388
622
765
200
222
497
469
243
116
164
293
356
414
256
363
1271
31
47
39
62%
58%
65%
61%
55%
64%
63%
64%
53%
59%
62%
63%
62%
62%
60%
67%
16%
42%
63%
a
d
d
h
h
pq
p
pq
English
277
160
116
27
37
87
126
32
37
43
58
75
78
59
65
266
6
4
1
12%
15%
10%
8%
9%
11%
17%
9%
17%
15%
12%
13%
12%
14%
11%
14%
3%
4%
1%
b
cde
g
g
pqr
Scottish
175
87
88
23
34
59
60
34
21
21
17
36
43
38
57
21
153
*
*
8%
8%
7%
7%
8%
7%
8%
9%
10%
7%
4%
6%
6%
9%
9%
1%
78%
*%
*%
j
j
j
l
oqr
Welsh
67
35
32
8
13
21
26
15
11
6
12
16
18
12
21
10
*
56
*
3%
3%
3%
2%
3%
3%
3%
4%
5%
2%
2%
3%
3%
3%
3%
1%
*%
51%
1%
opr
Irish
35
15
20
5
3
13
13
10
5
4
7
6
9
6
13
16
*
*
19
2%
1%
2%
2%
1%
2%
2%
3%
2%
2%
1%
1%
1%
2%
2%
1%
*%
*%
30%
opq
Any other white background
68
34
34
15
31
15
7
11
4
7
18
21
22
9
16
61
4
1
2
3%
3%
3%
5%
7%
2%
1%
3%
2%
3%
4%
4%
3%
2%
3%
3%
2%
1%
3%
ef
ef
q
q
MIXED
White and Black Caribbean
9
2
7
4
2
3
1
3
1
1
1
-
3
3
3
9
-
*
*
*%
*%
1%
1%
*%
*%
*%
1%
*%
*%
*%
-%
*%
1%
1%
*%
-%
*%
*%
f
White and Black African
4
1
3
2
-
-
2
1
-
-
1
1
3
-
-
4
-
-
-
*%
*%
*%
1%
-%
-%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
-%
-%
-%
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
White and Asian
3
3
-
-
1
1
-
-
-
-
3
1
1
-
-
3
-
-
-
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
1%
*%
*%
-%
-%
*%
-%
-%
-%
Any other mixed background
1
1
-
1
-
-
-
-
-
-
-
-
1
-
-
1
-
-
-
*%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
ASIAN AND BRITISH ASIAN
Indian
70
37
33
18
13
27
13
9
3
5
17
19
26
9
16
69
-
1
1
3%
3%
3%
5%
3%
3%
2%
2%
1%
2%
4%
3%
4%
2%
3%
4%
-%
1%
1%
f
f
pqr
Pakistani
32
14
18
5
16
6
4
3
5
6
6
7
8
2
14
32
-
-
-
1%
1%
2%
2%
4%
1%
1%
1%
2%
2%
1%
1%
1%
1%
2%
2%
-%
-%
-%
ef
m
pqr
Bangladeshi
29
17
12
6
13
8
1
4
6
5
5
3
7
5
14
29
-
-
-
1%
2%
1%
2%
3%
1%
*%
1%
3%
2%
1%
*%
1%
1%
2%
2%
-%
-%
-%
f
ef
f
k
pqr
Any other Asian background
10
6
4
2
2
6
-
3
-
1
4
3
6
1
-
10
-
*
-
*%
1%
*%
1%
1%
1%
-%
1%
-%
*%
1%
1%
1%
*%
-%
1%
-%
*%
-%
f
f
f
n
BLACK AND BLACK BRITISH
Caribbean
26
15
11
6
2
8
10
4
3
6
9
5
9
2
10
26
-
-
-
1%
1%
1%
2%
1%
1%
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
-%
-%
-%
pqr
African
37
20
17
3
11
21
3
3
6
5
17
12
12
5
8
35
1
1
*
2%
2%
1%
1%
3%
3%
*%
1%
3%
2%
4%
2%
2%
1%
1%
2%
1%
1%
*%
f
f
g
g
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Any other black background
5
3
1
-
-
5
-
1
-
1
1
-
1
1
3
5
-
-
-
*%
*%
*%
-%
-%
1%
-%
*%
-%
*%
*%
-%
*%
*%
*%
*%
-%
-%
-%
f
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
4
3
2
*
2
3
-
1
-
-
3
3
*
-
1
4
-
*
-
*%
*%
*%
*%
*%
*%
-%
*%
-%
-%
1%
1%
*%
-%
*%
*%
-%
*%
-%
Iranian
3
1
1
1
-
-
1
-
-
1
-
-
1
1
-
3
-
-
-
*%
*%
*%
*%
-%
-%
*%
-%
-%
1%
-%
-%
*%
*%
-%
*%
-%
-%
-%
CHINESE OR OTHER ETHNIC GROUP
Chinese
2
1
1
2
*
*
-
*
*
-
-
*
2
*
-
1
1
*
*
*%
*%
*%
1%
*%
*%
-%
*%
*%
-%
-%
*%
*%
*%
-%
*%
*%
*%
*%
ef
Any other background
7
2
5
1
4
2
1
1
-
2
1
1
3
-
4
7
-
-
-
*%
*%
*%
*%
1%
*%
*%
*%
-%
1%
*%
*%
*%
-%
1%
*%
-%
-%
-%
f
Refused
5
2
2
-
1
1
2
-
-
-
-
1
1
2
-
4
*
-
-
*%
*%
*%
-%
*%
*%
*%
-%
-%
-%
-%
*%
*%
1%
-%
*%
*%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
WHITE
British
1388
106
219
142
122
135
151
160
236
1192
195
775
602
935
413
62%
38%
71%
76%
75%
68%
72%
86%
67%
61%
67%
62%
61%
68%
51%
a
ah
a
a
a
abcdefh
a
i
n
English
277
15
48
24
30
26
38
19
66
237
40
142
134
206
70
12%
5%
16%
13%
19%
13%
18%
10%
18%
12%
14%
11%
14%
15%
9%
a
a
ag
a
ag
ag
n
Scottish
175
4
3
1
3
-
3
1
8
153
22
96
79
89
85
8%
1%
1%
*%
2%
-%
1%
*%
2%
8%
8%
8%
8%
6%
11%
e
e
m
Welsh
67
-
1
4
1
2
1
1
1
50
17
35
32
54
13
3%
-%
*%
2%
*%
1%
*%
*%
*%
3%
6%
3%
3%
4%
2%
a
i
n
Irish
35
7
2
1
-
1
2
-
3
27
9
17
19
9
8
2%
3%
1%
1%
-%
*%
1%
-%
1%
1%
3%
1%
2%
1%
1%
deg
i
Any other white background
68
28
14
8
2
2
2
1
5
64
4
46
21
18
48
3%
10%
4%
4%
1%
1%
1%
1%
1%
3%
1%
4%
2%
1%
6%
bcdefgh
defg
defg
j
l
m
MIXED
White and Black Caribbean
9
2
-
2
-
3
1
1
2
9
1
3
7
5
4
*%
1%
-%
1%
-%
1%
*%
*%
*%
*%
*%
*%
1%
*%
1%
White and Black African
4
2
1
-
1
-
-
-
-
4
-
1
3
3
1
*%
1%
*%
-%
*%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
White and Asian
3
-
3
-
-
-
-
-
-
1
1
3
-
3
-
*%
-%
1%
-%
-%
-%
-%
-%
-%
*%
*%
*%
-%
*%
-%
Any other mixed background
1
-
-
1
-
-
-
-
-
1
-
-
1
1
-
*%
-%
-%
*%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
ASIAN AND BRITISH ASIAN
Indian
70
40
5
1
-
16
-
3
3
70
*
46
24
24
46
3%
14%
2%
*%
-%
8%
-%
2%
1%
4%
*%
4%
2%
2%
6%
bcdefgh
df
bcdfgh
j
m
Pakistani
32
10
4
-
-
5
1
1
9
31
1
17
15
7
25
1%
4%
1%
-%
-%
3%
1%
1%
3%
2%
*%
1%
2%
*%
3%
cdfg
cd
cd
j
m
Bangladeshi
29
3
-
2
-
4
5
1
14
29
-
18
10
1
28
1%
1%
-%
1%
-%
2%
2%
*%
4%
1%
-%
1%
1%
*%
3%
bd
bd
bcdg
j
m
Any other Asian background
10
2
3
-
1
1
2
-
2
10
-
6
4
4
6
*%
1%
1%
-%
*%
*%
1%
-%
1%
1%
-%
*%
*%
*%
1%
BLACK AND BLACK BRITISH
Caribbean
26
21
-
-
1
1
1
1
2
26
-
13
13
5
21
1%
8%
-%
-%
*%
*%
1%
*%
*%
1%
-%
1%
1%
*%
3%
bcdefgh
j
m
African
37
30
-
1
1
2
3
-
-
37
-
25
11
8
29
2%
11%
-%
*%
*%
1%
1%
-%
-%
2%
-%
2%
1%
1%
4%
bcdefgh
j
m
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Any other black background
5
1
1
-
1
-
-
-
1
4
1
3
1
2
3
*%
*%
*%
-%
*%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
4
2
2
-
-
-
-
-
-
4
*
3
1
2
3
*%
1%
1%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Iranian
3
3
-
-
-
-
-
-
-
3
-
3
-
1
1
*%
1%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
*%
*%
CHINESE OR OTHER ETHNIC GROUP
Chinese
2
1
-
-
-
-
-
-
-
2
1
*
2
1
1
*%
*%
-%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Any other background
7
1
2
-
2
1
2
-
-
7
-
6
2
3
5
*%
*%
1%
-%
1%
*%
1%
-%
-%
*%
-%
*%
*%
*%
1%
Refused
5
-
-
1
-
-
-
-
3
3
1
1
3
2
2
*%
-%
-%
*%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Cannot walk far or manage stairs or can
only do so with difficulty
120
58
62
*
7
18
94
38
18
8
7
21
20
18
60
95
16
4
4
5%
5%
5%
*%
2%
2%
13%
10%
8%
3%
1%
4%
3%
4%
10%
5%
8%
4%
7%
c
c
cde
ij
ij
klm
oq
Breathlessness or chest pains
87
46
42
4
4
14
66
28
11
9
8
17
18
16
37
75
4
4
4
4%
4%
4%
1%
1%
2%
9%
7%
5%
3%
2%
3%
3%
4%
6%
4%
2%
3%
6%
cde
ij
j
kl
op
Poor hearing, partial hearing or deafness
67
33
35
2
2
6
57
24
7
9
4
15
12
13
27
53
9
5
1
3%
3%
3%
1%
1%
1%
8%
6%
3%
3%
1%
3%
2%
3%
4%
3%
4%
4%
2%
cde
j
j
j
l
r
r
Poor vision, partial sight or blindness
53
21
32
1
3
8
41
17
6
4
7
9
8
14
22
44
5
3
1
2%
2%
3%
*%
1%
1%
6%
5%
3%
1%
1%
2%
1%
3%
4%
2%
2%
3%
2%
cde
ij
l
kl
Mental health problems or difficulties
27
11
16
2
5
12
8
13
3
2
1
1
4
3
18
18
7
2
1
1%
1%
1%
1%
1%
1%
1%
4%
2%
1%
*%
*%
1%
1%
3%
1%
4%
2%
1%
ij
j
klm
or
Limited ability to reach
26
12
14
*
1
3
21
8
4
-
2
5
4
3
13
23
1
1
*
1%
1%
1%
*%
*%
*%
3%
2%
2%
-%
*%
1%
1%
1%
2%
1%
1%
1%
*%
cde
ij
i
l
Other illnesses or health problems which
limit your daily activities or the work that
you can do
104
57
48
4
8
35
58
27
15
10
10
21
24
16
44
85
8
8
4
5%
5%
4%
1%
2%
4%
8%
7%
7%
4%
2%
4%
4%
4%
7%
5%
4%
7%
6%
cd
cde
j
j
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
None
1918
914
1004
315
380
709
514
272
169
247
440
498
602
352
465
1610
160
95
52
85%
84%
85%
96%
93%
91%
69%
72%
78%
88%
93%
88%
90%
85%
76%
85%
82%
85%
84%
ef
f
f
gh
ghi
n
mn
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Cannot walk far or manage stairs or can only do
so with difficulty
120
10
7
13
4
9
15
11
26
105
14
11
109
75
41
5%
3%
2%
7%
2%
4%
7%
6%
7%
5%
5%
1%
11%
5%
5%
bd
bd
bd
k
Breathlessness or chest pains
87
11
7
8
7
10
2
7
22
72
16
15
72
47
36
4%
4%
2%
5%
4%
5%
1%
4%
6%
4%
5%
1%
7%
3%
4%
f
f
f
f
bf
k
Poor hearing, partial hearing or deafness
67
3
10
8
6
7
6
2
11
58
9
13
55
43
23
3%
1%
3%
4%
3%
4%
3%
1%
3%
3%
3%
1%
6%
3%
3%
ag
a
k
Poor vision, partial sight or blindness
53
6
7
7
2
2
4
1
14
44
9
12
41
29
23
2%
2%
2%
4%
1%
1%
2%
*%
4%
2%
3%
1%
4%
2%
3%
eg
eg
k
Mental health problems or difficulties
27
3
1
4
1
3
2
1
3
23
3
1
26
15
12
1%
1%
*%
2%
1%
1%
1%
1%
1%
1%
1%
*%
3%
1%
1%
b
k
Limited ability to reach
26
1
2
3
1
2
3
4
7
21
5
2
23
18
8
1%
*%
1%
2%
1%
1%
1%
2%
2%
1%
2%
*%
2%
1%
1%
k
Other illnesses or health problems which limit
your daily activities or the work that you can do
104
5
18
19
5
8
5
12
13
77
28
25
79
63
38
5%
2%
6%
10%
3%
4%
2%
6%
4%
4%
9%
2%
8%
5%
5%
af
adefh
af
i
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
None
1918
255
269
146
142
164
182
161
292
1685
232
1191
715
1176
690
85%
91%
88%
78%
87%
83%
87%
86%
82%
86%
80%
95%
73%
85%
85%
ceh
c
c
c
c
j
l
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
90
35
55
3
4
11
72
34
10
5
6
12
14
21
43
49
9
17
15
Effective Weighted Sample
59
22
37
2
3
9
46
23
5
5
6
8
10
16
26
44
7
10
14
Total
53
21
32
1
3
8
41
17
6
4
7
9
8
14
22
44
5
3
1
Have difficulty seeing ordinary
newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large
print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
90
35
55
3
4
11
72
34
10
5
6
12
14
21
43
49
9
17
15
Effective Weighted Sample
59
22
37
2
3
9
46
23
5
5
6
8
10
16
26
44
7
10
14
Total
53
21
32
1
3
8
41
17
6
4
7
9
8
14
22
44
5
3
1
Cannot see the shapes of furniture in the
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
Unweighted total
90
6
7
11
4
4
5
1
11
57
33
14
76
48
27
Effective Weighted Sample
59
6
7
11
4
4
5
1
11
47
13
11
49
33
23
Total
53
6
7
7
2
2
4
1
14
44
9
12
41
29
23
Have difficulty seeing ordinary newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a newspaper
headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend
across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if
close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if
he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend
across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large print
book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
Unweighted total
90
6
7
11
4
4
5
1
11
57
33
14
76
48
27
Effective Weighted Sample
59
6
7
11
4
4
5
1
11
47
13
11
49
33
23
Total
53
6
7
7
2
2
4
1
14
44
9
12
41
29
23
Cannot see the shapes of furniture in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
118
60
58
2
2
10
104
42
17
13
4
23
25
28
42
65
20
23
10
Effective Weighted Sample
81
39
43
2
2
7
71
33
9
11
4
16
18
18
31
58
14
17
9
Total
67
33
35
2
2
6
57
24
7
9
4
15
12
13
27
53
9
5
1
Cannot hear sounds at all
1
**
**
**
**
**
1
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with the
volume turned up
4
**
**
**
**
**
4
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking
in a loud voice in a quiet room
5
**
**
**
**
**
5
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
3
**
**
**
**
**
2
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
11
**
**
**
**
**
10
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
5
**
**
**
**
**
5
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against
background noise
18
**
**
**
**
**
15
**
**
**
**
**
**
**
**
**
**
**
**
26%
**
**
**
**
**
27%
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
10
**
**
**
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
15%
**
**
**
**
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
l
~m
~n
Unweighted total
118
3
9
13
9
11
7
4
9
82
36
17
101
73
35
Effective Weighted Sample
81
3
9
13
9
11
6
4
9
67
16
12
71
53
27
Total
67
3
10
8
6
7
6
2
11
58
9
13
55
43
23
Cannot hear sounds at all
1
**
**
**
**
**
**
**
**
**
**
**
1
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
Cannot follow a TV programme with the volume
turned up
4
**
**
**
**
**
**
**
**
**
**
**
4
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
Have difficulty hearing someone talking in a loud
voice in a quiet room
5
**
**
**
**
**
**
**
**
**
**
**
5
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
Cannot hear a doorbell, alarm clock or telephone
bell
3
**
**
**
**
**
**
**
**
**
**
**
2
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
Cannot follow a TV programme at a volume
others find acceptable
11
**
**
**
**
**
**
**
**
**
**
**
8
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
15%
**
**
Difficulty hearing someone talking in a normal
voice in a quiet room
5
**
**
**
**
**
**
**
**
**
**
**
4
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
Difficulty following a conversation against
background noise
18
**
**
**
**
**
**
**
**
**
**
**
17
**
**
26%
**
**
**
**
**
**
**
**
**
**
**
30%
**
**
Don't know
10
**
**
**
**
**
**
**
**
**
**
**
6
**
**
15%
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1659
852
807
189
374
875
221
100
151
260
469
458
555
391
255
927
268
218
246
Effective Weighted Sample
1094
566
530
125
230
598
154
58
88
172
344
310
364
260
167
835
177
149
226
Total
1260
629
631
167
296
614
183
70
99
193
391
381
417
258
204
1067
100
61
32
Yes
354
184
170
20
70
196
69
17
18
37
152
180
108
48
17
311
20
15
8
28%
29%
27%
12%
24%
32%
37%
25%
18%
19%
39%
47%
26%
19%
9%
29%
20%
24%
24%
c
cd
cd
ghi
lmn
mn
n
p
No
906
445
461
148
226
418
114
52
81
156
239
202
308
210
186
756
80
46
24
72%
71%
73%
88%
76%
68%
63%
75%
82%
81%
61%
53%
74%
81%
91%
71%
80%
76%
76%
def
ef
j
j
j
k
kl
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
~l
m
n
Unweighted total
1659
121
122
103
127
114
121
110
109
1158
501
1659
-
983
430
Effective Weighted Sample
1094
119
118
101
125
112
119
108
106
916
205
1094
-
708
339
Total
1260
163
184
95
102
102
127
99
195
1106
155
1260
-
796
433
Yes
354
43
73
31
30
27
38
19
51
296
58
354
-
239
107
28%
26%
40%
32%
30%
27%
30%
20%
26%
27%
37%
28%
-%
30%
25%
aegh
g
i
No
906
121
111
64
72
75
89
80
145
809
97
906
-
556
326
72%
74%
60%
68%
70%
73%
70%
80%
74%
73%
63%
72%
-%
70%
75%
b
b
bc
b
j
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
462
249
213
20
83
273
86
21
25
55
182
205
155
73
29
272
63
62
65
Effective Weighted Sample
306
166
141
14
51
183
61
13
14
34
133
144
101
47
17
247
39
40
59
Total
354
184
170
20
70
196
69
17
18
37
152
180
108
48
17
311
20
15
8
Most of the time
136
67
69
**
**
64
**
**
**
**
41
63
42
**
**
124
**
**
**
38%
36%
41%
**
**
33%
**
**
**
**
27%
35%
39%
**
**
40%
**
**
**
Just occasionally
215
116
100
**
**
130
**
**
**
**
111
115
66
**
**
185
**
**
**
61%
63%
59%
**
**
66%
**
**
**
**
73%
64%
61%
**
**
60%
**
**
**
Don't know
2
1
1
**
**
2
**
**
**
**
-
2
-
**
**
2
**
**
**
1%
1%
1%
**
**
1%
**
**
**
**
-%
1%
-%
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
~l
m
n
Unweighted total
462
32
51
34
38
31
36
21
29
298
164
462
-
295
102
Effective Weighted Sample
306
32
49
34
37
31
35
21
28
242
72
306
-
216
80
Total
354
43
73
31
30
27
38
19
51
296
58
354
-
239
107
Most of the time
136
**
**
**
**
**
**
**
**
106
30
136
-
101
32
38%
**
**
**
**
**
**
**
**
36%
53%
38%
-%
42%
30%
i
n
Just occasionally
215
**
**
**
**
**
**
**
**
189
26
215
-
136
75
61%
**
**
**
**
**
**
**
**
64%
46%
61%
-%
57%
70%
j
m
Don't know
2
**
**
**
**
**
**
**
**
1
1
2
-
2
-
1%
**
**
**
**
**
**
**
**
1%
2%
1%
-%
1%
-%
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Under £11,500
367
157
210
51
64
86
165
367
-
-
-
23
62
48
234
287
40
25
16
16%
15%
18%
16%
16%
11%
22%
97%
-%
-%
-%
4%
9%
12%
38%
15%
20%
22%
25%
a
e
e
cde
hij
k
k
klm
o
o
o
Above £11,500
1282
633
649
140
260
525
357
5
213
272
462
417
409
242
214
1087
102
56
36
57%
59%
55%
43%
64%
67%
48%
1%
98%
97%
98%
74%
61%
59%
35%
58%
52%
50%
58%
cf
cf
g
g
g
lmn
n
n
q
q
Don't know
203
89
115
100
28
38
37
3
2
4
5
36
66
44
58
171
17
9
7
9%
8%
10%
30%
7%
5%
5%
1%
1%
2%
1%
6%
10%
11%
9%
9%
8%
8%
11%
def
k
k
Refused
404
203
201
36
55
132
180
3
2
3
5
89
132
79
103
341
38
21
4
18%
19%
17%
11%
14%
17%
24%
1%
1%
1%
1%
16%
20%
19%
17%
18%
19%
19%
6%
c
cde
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Under £11,500
367
33
51
35
24
35
34
25
50
330
37
68
297
169
183
16%
12%
17%
19%
15%
18%
16%
14%
14%
17%
13%
5%
30%
12%
22%
a
j
k
m
Above £11,500
1282
192
186
112
95
106
121
82
192
1126
156
898
380
835
411
57%
68%
61%
60%
58%
54%
57%
44%
54%
57%
53%
71%
39%
60%
51%
defgh
g
g
g
g
g
g
l
n
Don't know
203
24
27
15
12
21
31
21
19
164
39
96
107
112
85
9%
9%
9%
8%
8%
11%
15%
11%
5%
8%
13%
8%
11%
8%
10%
h
acdh
h
i
k
Refused
404
32
42
24
31
34
25
58
94
344
60
198
199
266
134
18%
11%
14%
13%
19%
17%
12%
31%
27%
18%
20%
16%
20%
19%
16%
af
abcdef
abcef
k
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3474
1679
1795
460
540
1204
1270
697
383
408
596
784
1014
701
975
1983
487
493
511
Effective Weighted Sample
2281
1110
1171
296
342
813
864
445
236
273
437
524
671
466
629
1719
330
329
470
Total
2256
1082
1174
327
408
781
740
378
217
280
472
566
669
413
608
1886
197
111
62
Up to £221/ Under £11,500
378
163
215
53
64
88
172
378
-
-
-
25
65
48
240
297
40
25
16
17%
15%
18%
16%
16%
11%
23%
100%
-%
-%
-%
4%
10%
12%
40%
16%
20%
23%
26%
a
e
e
cde
hij
k
k
klm
o
o
op
£222 - £336/ £11,500 - £17,499
217
107
110
20
41
68
88
-
217
-
-
21
64
48
84
169
23
16
10
10%
10%
9%
6%
10%
9%
12%
-%
100%
-%
-%
4%
10%
12%
14%
9%
11%
14%
16%
ce
gij
k
k
kl
o
o
£337 - £576/ £17,500 - £29,999
280
149
131
24
72
106
77
-
-
280
-
48
98
66
67
240
18
12
10
12%
14%
11%
7%
18%
14%
10%
-%
-%
100%
-%
9%
15%
16%
11%
13%
9%
11%
15%
cf
c
ghj
k
kn
p
£578 - £961/ £30,000 - £49,999
316
135
180
38
66
161
51
-
-
-
316
122
119
61
14
281
14
13
8
14%
13%
15%
12%
16%
21%
7%
-%
-%
-%
67%
22%
18%
15%
2%
15%
7%
12%
13%
f
f
cf
ghi
mn
n
n
p
p
£962 or over/ £50,000+
156
85
71
11
34
80
32
-
-
-
156
119
28
10
-
147
5
3
1
7%
8%
6%
3%
8%
10%
4%
-%
-%
-%
33%
21%
4%
2%
-%
8%
3%
3%
2%
cf
cf
ghi
lmn
n
n
pqr
DK/ Refused
909
443
467
181
131
277
320
-
-
-
-
231
295
180
203
753
96
42
17
40%
41%
40%
55%
32%
35%
43%
-%
-%
-%
-%
41%
44%
44%
33%
40%
49%
38%
28%
def
de
n
n
n
r
oqr
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
Unweighted total
3474
247
249
251
240
264
240
252
240
2458
1016
1659
1799
1983
980
Effective Weighted Sample
2281
235
229
238
228
251
227
239
223
1892
443
1094
1265
1407
761
Total
2256
280
307
186
163
197
210
187
354
1964
292
1260
983
1382
812
Up to £221/ Under £11,500
378
33
52
35
26
36
38
26
50
338
40
70
305
175
187
17%
12%
17%
19%
16%
18%
18%
14%
14%
17%
14%
6%
31%
13%
23%
a
k
m
£222 - £336/ £11,500 - £17,499
217
25
19
16
13
23
15
20
37
193
24
99
117
125
82
10%
9%
6%
9%
8%
11%
7%
11%
11%
10%
8%
8%
12%
9%
10%
b
k
£337 - £576/ £17,500 - £29,999
280
39
29
23
25
22
24
26
50
248
32
193
86
169
101
12%
14%
9%
13%
15%
11%
12%
14%
14%
13%
11%
15%
9%
12%
12%
l
£578 - £961/ £30,000 - £49,999
316
80
41
26
27
22
31
18
37
276
40
265
50
212
96
14%
28%
13%
14%
16%
11%
15%
9%
10%
14%
14%
21%
5%
15%
12%
bcdefgh
g
l
n
£962 or over/ £50,000+
156
26
27
19
8
16
33
2
14
137
19
126
30
123
32
7%
9%
9%
10%
5%
8%
16%
1%
4%
7%
6%
10%
3%
9%
4%
gh
gh
dgh
g
g
abdegh
l
n
DK/ Refused
909
77
138
66
63
79
68
95
166
772
137
507
394
578
314
40%
28%
45%
36%
39%
40%
32%
51%
47%
39%
47%
40%
40%
42%
39%
acf
a
a
acdef
acf
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
511
243
268
80
98
172
161
143
82
71
71
99
135
100
177
-
-
-
511
Effective Weighted Sample
470
225
245
74
90
160
149
131
75
66
66
92
126
94
166
-
-
-
470
Total
62
30
32
10
13
21
18
16
10
10
9
11
18
14
19
-
-
-
62
Roman Catholic
27
12
14
**
**
10
7
8
**
**
**
**
7
5
11
-
-
-
27
43%
42%
44%
**
**
45%
40%
51%
**
**
**
**
37%
38%
57%
-%
-%
-%
43%
lm
Presbyterian Church of Ireland
13
6
7
**
**
4
4
3
**
**
**
**
3
4
3
-
-
-
13
21%
22%
21%
**
**
20%
24%
19%
**
**
**
**
17%
31%
18%
-%
-%
-%
21%
ln
Church of Ireland
9
4
5
**
**
3
3
2
**
**
**
**
3
2
2
-
-
-
9
14%
14%
14%
**
**
16%
18%
13%
**
**
**
**
16%
13%
13%
-%
-%
-%
14%
Methodist Church of Ireland
2
1
1
**
**
1
*
*
**
**
**
**
1
-
1
-
-
-
2
3%
2%
4%
**
**
3%
2%
3%
**
**
**
**
5%
-%
3%
-%
-%
-%
3%
m
Other Christian (including Christian
related)
2
1
1
**
**
1
*
*
**
**
**
**
*
*
*
-
-
-
2
4%
4%
3%
**
**
3%
2%
3%
**
**
**
**
2%
3%
2%
-%
-%
-%
4%
Other religions/ philosophies
2
1
1
**
**
*
1
1
**
**
**
**
1
*
*
-
-
-
2
4%
3%
4%
**
**
2%
3%
4%
**
**
**
**
7%
3%
2%
-%
-%
-%
4%
n
No religion
5
3
2
**
**
2
1
1
**
**
**
**
2
1
1
-
-
-
5
8%
9%
7%
**
**
8%
4%
5%
**
**
**
**
13%
8%
3%
-%
-%
-%
8%
n
Refused
2
1
1
**
**
*
1
*
**
**
**
**
1
*
*
-
-
-
2
3%
4%
2%
**
**
2%
5%
2%
**
**
**
**
3%
2%
2%
-%
-%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2011 - MAIN SET. 4th January to 28th February 2011.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
i
j
k
l
~m
~n
Unweighted total
511
-
-
-
-
-
-
-
-
259
252
246
263
-
-
Effective Weighted Sample
470
-
-
-
-
-
-
-
-
253
246
226
244
-
-
Total
62
-
-
-
-
-
-
-
-
39
23
32
30
-
-
Roman Catholic
27
-
-
-
-
-
-
-
-
16
11
12
14
-
-
43%
-%
-%
-%
-%
-%
-%
-%
-%
41%
46%
39%
46%
-%
-%
Presbyterian Church of Ireland
13
-
-
-
-
-
-
-
-
9
4
7
7
-
-
21%
-%
-%
-%
-%
-%
-%
-%
-%
24%
17%
21%
22%
-%
-%
Church of Ireland
9
-
-
-
-
-
-
-
-
4
4
4
5
-
-
14%
-%
-%
-%
-%
-%
-%
-%
-%
11%
19%
13%
15%
-%
-%
i
Methodist Church of Ireland
2
-
-
-
-
-
-
-
-
2
*
1
1
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
4%
2%
3%
3%
-%
-%
Other Christian (including Christian related)
2
-
-
-
-
-
-
-
-
1
1
2
1
-
-
4%
-%
-%
-%
-%
-%
-%
-%
-%
3%
5%
5%
2%
-%
-%
Other religions/ philosophies
2
-
-
-
-
-
-
-
-
2
*
1
1
-
-
4%
-%
-%
-%
-%
-%
-%
-%
-%
5%
1%
4%
3%
-%
-%
j
No religion
5
-
-
-
-
-
-
-
-
4
1
3
2
-
-
8%
-%
-%
-%
-%
-%
-%
-%
-%
9%
6%
11%
5%
-%
-%
l
Refused
2
-
-
-
-
-
-
-
-
*
1
1
1
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
1%
5%
2%
3%
-%
-%
i
Columns Tested: a,b,c,d,e,f,g,h - i,j - k,l - m,n