Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE) .............................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SG). WORKING STATUS (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)................................................................................................................................................................................................................................................................................................................................................27
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................31
Base : All respondents
SI (SK). Household size...............................................................................................................................................................................................................................................................................................................................................................................................33
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................35
Base : All respondents
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)...........................................................................................................................................................................................................................................................................................................................38
Base : All respondents in Wales
SL (SN). What is you preferred language? (SINGLE CODE)......................................................................................................................................................................................................................................................................................................................................40
Base : All respondents in Wales
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................42
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE) ..................................................................................................................................................................................................46
Base : Those with a landline phone at home
QC3 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)...............................................................................................................48
Base : Those with a landline phone at home that can used to make and receive calls
QC4 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................50
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QC5 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................52
Base : All respondents
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................54
Base : Those with a landline phone at home
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)...................................................................................................58
Base : Those with a landline phone at home
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................62
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................64
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................68
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4...............................................................................................................................................................................................................................................................................................................72
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the Samsung Galaxy.....................................................................................................................................................................................................................................................................................................................74
Base : All respondents
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE).............................................................................................................................................................................76
Base : Those with a smartphone
QD6 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.............................................................................................................................................................................................................................................80
Base : Those with a smartphone
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)..............................................................................................................................................................................................................................................82
Base : Those without a smartphone
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................86
Base : Those who personally use a mobile phone
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................88
Base : Those who use a postpay/ contract mobile phone
QD10A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)...............................................................................................................................................................................................................90
Base : Those who personally use a mobile phone
QD10B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ........................................................................................................................................................................................................................................94
Base : Those who personally use a mobile phone
QD10C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)...........................................................................................................................................................................................................98
Base : Those with a smartphone
QD11 (QD44). Have you ever sent a donation to charity via a text message from your mobile phone? IF YES - Have you sent a text donation in the last month? (SINGLE CODE).......................................................................................................................................102
Base : Those who personally use a mobile phone
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)....................................................................................................................................................................104
Base : Those who personally use a mobile phone
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)....................................................................................................................................................................120
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ...........................................................................................................................................................................................................................136
Base : Those who personally use a mobile phone
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ...........................................................................................................................................................................................................................151
Base : All respondents
QD14 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)................................................................................................................................................................................................................................166
Base : Those who use their mobile phone to access the internet
QD15 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE) ................................................................................................................................................................................................170
Base : Those who use their mobile phone to access the internet
QD16 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE).........................................................................................................................................................................................174
Base : Those who use their mobile phone to access the internet outside the home
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) ..................................................................................................................................................................................................................178
Base : Those with a smartphone
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)................................................................................................................................................................................184
Base : Those with a smartphone
QD19A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE) ....................190
Base : Those who personally use a mobile phone
QD19J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).....................................................194
Base : Those who personally use a mobile phone
QD20K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or 4G). (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................198
Base : Those with a smartphone
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)...................................................................................................................................................................................................................................................................202
Base : All respondents
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE) ...............................................................................................................................................................................................................................................................................206
Base : Those with any tablet computers in the household
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)..................................................................................................................................................................................................................................................................................208
Base : Those with any tablet computers in the household
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)......................................................................210
Base : Those who personally use a tablet computer
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)..........................................................................................212
Base : Those who use a 3G or 4G enabled tablet computer
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)........................................................................................................................................214
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)....................................................................................................................................................................................216
Base : Those without a tablet computer in the household
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)...................................................................................................................................220
Base : All respondents
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)................................................................................................................................222
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)........................................................................................................................................................................................................226
Base : Those who use the internet at home or elsewhere
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)..................................................................................................................................................................................................230
Base : Those who use the internet at home or elsewhere
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)...................................................................................................................................................................................................................234
Base : Those with access to the internet at home
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)...................................................................................................................................................................................................................242
Base : All respondents
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 251
Base : Those in a household with mobile broadband
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 253
Base : All respondents
QE14 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED..............................................................................................................................................................................................................................................255
Base : Those who use mobile broadband to access the internet
QE15 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)..................................................................................................................................................................................................259
Base : Those who use mobile broadband to access the internet
QE16 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ............................................................................................................................................................................................263
Base : Those who use mobile broadband to access the internet outside the home
QE17 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to? ........................................................................................................................................................266
Base : Those with fixed broadband at home where there is more than one person in household
QE18 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to? .....................................................................................................................................................269
Base : Those with mobile broadband at home where there is more than one person in household
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ..........................................................................................................................................................................................................271
Base : Those with access to the internet at home
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE) .........................................................................................................................................................................................................................................................................277
Base : Those who use the internet at home or elsewhere
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE) .........................................................................................................................................................................................................................................................................295
Base : All respondents
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)..............................................................................................................................................................................................................313
Base : Those who use the internet at home or elsewhere
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)..............................................................................................................................................................................................................331
Base : All respondents
QE22 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE).........................................................................................................................................................348
Base : Those in a household with fixed broadband
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)...........................................................................................................................................................................................................................353
Base : Those in a household with fixed broadband
QE24 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)...................................................................................................................................................................................................................................359
Base : Those who use broadband to connect to the internet at home

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QE25A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE).........................................361
Base : Those in a household with mobile broadband
QE25B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE) ...................365
Base : Those in a household with mobile broadband
QE25C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)......................................369
Base : Those in a household with mobile broadband
QE26 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................373
Base : Those in a household with fixed broadband
QE27A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)...............................................377
Base : Those in a household with fixed broadband
QE27B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE).........................381
Base : Those in a household with fixed broadband
QE27C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)............................................385
Base : Those in a household with fixed broadband
QE28 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)...............................................................................................................................389
Base : Those in a household with fixed broadband
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE) ............................................................................................................................................................................391
Base : Those using a wireless internet connection at home
QE30 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................397
Base : Those without internet access at home
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED...........................................................................................................................................................................................................................401
Base : Those unlikely to get internet access at home in the next 12 months
QE32 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED..........................................................................................................................................................................................407
Base : Those unlikely to get internet access at home in the next 12 months
QE33 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE) ..........................................................................................................................................................................................................................411
Base : All respondents in Scotland and Wales
QE34 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)........................................................413
Base : All respondents
QE35 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE) ...............................................................................................................................................................................415
Base : All respondents
QE36 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)....................................................................................................................................................................................................................417
Base : Those who have ever used internet voice services at home
QE37 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)...........................................................................................................................................................................................................419
Base : Those who have ever used internet voice services at home
QE38 (QE34). Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones, or any equipment or software you needed to purchase solely to be able to make calls using the internet. (SINGLE CODE)
....................................................................................................................................................................................................................................................................................................................................................................................................................................423
Base : Those who have ever used internet voice services at home
SUMMARY - ACCESS TO/ USE OF INTERNET ACROSS ANY CONNECTION/ ANY DEVICE/ ANY LOCATION ..............................................................................................................................................................................................................................................425
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
SUMMARY - ACCESS TO INTERNET......................................................................................................................................................................................................................................................................................................................................................................427
Base : All respondents
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE) .................................................................................................................................429
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................435
Base : All respondents
TV MULTI-PLATFORM OWNERSHIP.......................................................................................................................................................................................................................................................................................................................................................................439
Base : All respondents
MULTICHANNEL TV OWNERSHIP..........................................................................................................................................................................................................................................................................................................................................................................443
Base : All respondents
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED..........................................................................................................................................................................................447
Base : Those without a TV in the household
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................451
Base : Those with a TV in the household
QH4 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................453
Base : Those whose main TV set is an HDTV or HD-ready
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video games. (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................455
Base : Those with a TV in the household
QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE).....................................................................................................................................457
Base : Those whose main TV set is 3D ready
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE).............................................................................................................................................................................................................................459
Base : Those whose main TV set is 3D ready
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)......................................................................................................................................................................................................................................................463
Base : Those with Satellite TV
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service? ..................................................................................................................................................................................................................................................469
Base : Those with any paid-for TV services
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................473
Base : Those with Sky Satellite TV
QH11B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)..................................................................................................................................................................................................................................................................................................475
Base : Those with Virgin Media (Cable TV)
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................477
Base : Those with Freesat
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................479
Base : Those with Freeview
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................481
Base : Those with BT Vision or TalkTalk TV
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes. (SINGLE CODE).....483
Base : Those with a TV in the household

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)............................................485
Base : Those with a TV in the household
DVR HOUSEHOLD OWNERSHIP ............................................................................................................................................................................................................................................................................................................................................................................487
Base : All respondents
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................489
Base : Those who own a DVR
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE).............................................................................................................................................................493
Base : Those with a TV in the household
SUMMARY OF THOSE WHO WATCH NON-LINEAR PROGRAMMING ................................................................................................................................................................................................................................................................................................................497
Base : All respondents
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)......................................................................................................................................................501
Base : Those with a TV in the household
QH15 (QH62). Are any of your TV sets 'Smart TVs'? These are newer types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF NECESSARY - It's a
TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV. ...............................................................................505
Base : Those with a TV in the household
SUMMARY OF CONNECTED TV .............................................................................................................................................................................................................................................................................................................................................................................507
Base : All respondents
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your 'Smart TV' set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games console or computer.
(MULTI CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................509
Base : Those with a 'Smart TV' in the household
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have you personally
ever used? (MULTI CODE)........................................................................................................................................................................................................................................................................................................................................................................................515
Base : Those who use the internet at home or elsewhere
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)..................................................................................................................................................................................................................................................................................519
Base : Those who use the internet at home or elsewhere
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE).........................................................................................................................................................................................................................................................525
Base : All respondents in Northern Ireland with a TV in the household
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE).........................................................................................................................................................................................................................................................527
Base : All respondents in Northern Ireland with a TV in the household
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)...........................................................................................................................................................................................................................................................529
Base : All respondents in Northern Ireland with a TV in the household
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE) ..........................................................................................................................................................................................................................................................531
Base : All respondents in Northern Ireland with a TV in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................533
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................537
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................541
Base : All respondents
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................543
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................547
Base : All respondents
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................551
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE..........................................................................................................................................................................................................................................................................................................................................555
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
SUMMARY OF PACKAGE ........................................................................................................................................................................................................................................................................................................................................................................................559
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE..........................................................................................................................................................................................................................................................................................................................................561
Base : All respondents
SUMMARY OF PACKAGE ........................................................................................................................................................................................................................................................................................................................................................................................565
Base : All respondents
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED BROADBAND......................................................................................................................................................................................................................................................................................................567
Base : Those with fixed broadband at home
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED LINE.....................................................................................................................................................................................................................................................................................................................569
Base : Those with a landline phone at home
FIXED LINE PURCHASING BEHAVIOUR - PRE-PAYMENT...................................................................................................................................................................................................................................................................................................................................571
Base : Those with a landline phone at home
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE BROADBAND...................................................................................................................................................................................................................................................................................................573
Base : Those in a household with mobile broadband
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE PHONE.............................................................................................................................................................................................................................................................................................................575
Base : Those who personally use a mobile phone
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - PAY TV SERVICE...........................................................................................................................................................................................................................................................................................................577
Base : Those with a Pay TV service
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................579
Base : All respondents
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)..............................................................................................................................................583
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)...............................................................................................................................................586
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE).............................................................................................................................................................................................................................................589
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE).............................................................................................................................................................................................................................592
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)................................................................................................................................................................................................................595
Base : Those who listen to radio

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE) .............................................................................................................................................................................................................................................598
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE) .........................................................................................................................................................................................................................................601
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)..........................................................................................................................................................................................................................................604
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)..........................................................................................................................................................................................................................................607
Base : Those who listen to radio
SUMMARY - EVER USE DIGITAL RADIO................................................................................................................................................................................................................................................................................................................................................................610
Base : Those who listen to radio
SUMMARY - EVER USE DIGITAL RADIO................................................................................................................................................................................................................................................................................................................................................................612
Base : All respondents
SUMMARY - EVER LISTEN TO RADIO....................................................................................................................................................................................................................................................................................................................................................................614
Base : All respondents
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)................................................................................................................................................................................................................................................616
Base : Those who listen to radio via a mobile phone
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)................................................................................................................................................................................................................................618
Base : All respondents
QP5 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................620
Base : All respondents
QP5 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................623
Base : Those who listen to radio
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................626
Base : Those do not have any DAB sets at home
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................630
Base : Those who listen to radio and do not have any DAB sets at home
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED....................................................................................................................................................................................................................................................634
Base : Those unlikely to get DAB radio in the next 12 months
QN1. SHOWCARD Which of the following do you use for news nowadays? (MULTI CODE).................................................................................................................................................................................................................................................................................640
Base : All respondents
QN2. SHOWCARD you said you use the internet or apps on a computer, laptop, netbook or tablet for news nowadays. Which of these do you use? (MULTI CODE).............................................................................................................................................................644
Base : Those who use the internet or apps on a computer/ laptop/ netbook/ tablet for news nowadays
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................646
Base : All respondents
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)...............................................................................................................................................................................................................................................................................648
Base : All respondents
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................650
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................660
Base : All respondents
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................666
Base : Those with poor vision, partial sight or blindness
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................672
Base : Those with poor hearing, partial hearing or deafness
QZ8 (SGA). Do you ever work from home? (SINGLE CODE) ..................................................................................................................................................................................................................................................................................................................................676
Base : Those working full or part time
QZ9 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE) .....................................................................................................................................................................................................................................................678
Base : Those who ever work from home
QZ11 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .......................................................................................................................................................................680
Base : All respondents
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).......................................................................................................................................................................682
Base : All respondents
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?...................................................................................................................................................................................686
Base : All respondents in Northern Ireland

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
England
2236
1089
1147
306
394
765
771
336
237
264
521
613
604
479
541
2236
-
-
-
84%
84%
83%
84%
84%
84%
83%
81%
82%
81%
88%
86%
84%
82%
82%
100%
-%
-%
-%
ghi
n
pqr
49%
51%
14%
18%
34%
34%
15%
11%
12%
23%
27%
27%
21%
24%
100%
-%
-%
-%
Scotland
233
112
121
28
42
81
83
38
31
37
51
54
65
53
62
-
233
-
-
9%
9%
9%
8%
9%
9%
9%
9%
11%
11%
9%
8%
9%
9%
9%
-%
100%
-%
-%
oqr
48%
52%
12%
18%
35%
36%
16%
13%
16%
22%
23%
28%
23%
27%
-%
100%
-%
-%
Wales
132
64
68
20
20
44
49
25
15
13
14
30
34
31
38
-
-
132
-
5%
5%
5%
5%
4%
5%
5%
6%
5%
4%
2%
4%
5%
5%
6%
-%
-%
100%
-%
j
j
opr
49%
51%
15%
15%
33%
37%
19%
11%
10%
10%
22%
25%
24%
28%
-%
-%
100%
-%
Northern Ireland
74
36
38
12
13
26
24
14
7
12
9
16
18
18
22
-
-
-
74
3%
3%
3%
3%
3%
3%
3%
3%
2%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
j
opq
48%
52%
16%
17%
35%
32%
19%
9%
16%
12%
22%
24%
24%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
England
2236
327
371
234
189
231
249
224
113
299
1967
269
1304
927
1073
1163
84%
100%
100%
100%
100%
100%
100%
100%
100%
100%
85%
74%
84%
83%
85%
82%
k
o
15%
17%
10%
8%
10%
11%
10%
5%
13%
88%
12%
58%
41%
48%
52%
Scotland
233
-
-
-
-
-
-
-
-
-
192
41
133
100
94
139
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
9%
9%
7%
10%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
82%
18%
57%
43%
40%
60%
Wales
132
-
-
-
-
-
-
-
-
-
103
29
74
58
60
72
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
5%
5%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
45%
55%
Northern Ireland
74
-
-
-
-
-
-
-
-
-
46
27
41
32
32
42
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
7%
3%
3%
3%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
North East
113
55
58
16
18
40
39
24
15
15
17
25
29
23
37
113
-
-
-
4%
4%
4%
4%
4%
4%
4%
6%
5%
5%
3%
3%
4%
4%
6%
5%
-%
-%
-%
j
pqr
48%
52%
14%
16%
35%
35%
21%
13%
14%
15%
22%
25%
20%
33%
100%
-%
-%
-%
North West
299
147
152
44
41
100
113
37
34
48
64
72
79
55
93
299
-
-
-
11%
11%
11%
12%
9%
11%
12%
9%
12%
15%
11%
10%
11%
10%
14%
13%
-%
-%
-%
g
km
pqr
49%
51%
15%
14%
34%
38%
12%
11%
16%
22%
24%
26%
18%
31%
100%
-%
-%
-%
Yorkshire
224
107
117
32
42
69
81
49
37
26
41
54
56
54
60
224
-
-
-
8%
8%
9%
9%
9%
8%
9%
12%
13%
8%
7%
8%
8%
9%
9%
10%
-%
-%
-%
j
ij
pqr
48%
52%
14%
19%
31%
36%
22%
17%
11%
18%
24%
25%
24%
27%
100%
-%
-%
-%
East Midlands
189
91
97
26
37
52
74
43
24
36
49
32
42
49
66
189
-
-
-
7%
7%
7%
7%
8%
6%
8%
10%
8%
11%
8%
4%
6%
8%
10%
8%
-%
-%
-%
k
kl
pqr
48%
52%
14%
19%
28%
39%
23%
13%
19%
26%
17%
22%
26%
35%
100%
-%
-%
-%
West Midlands
231
119
112
32
39
75
85
28
23
16
31
50
63
59
60
231
-
-
-
9%
9%
8%
9%
8%
8%
9%
7%
8%
5%
5%
7%
9%
10%
9%
10%
-%
-%
-%
pqr
51%
49%
14%
17%
33%
37%
12%
10%
7%
13%
21%
27%
25%
26%
100%
-%
-%
-%
East of England
249
121
128
34
49
84
82
37
36
28
77
77
68
55
49
249
-
-
-
9%
9%
9%
9%
10%
9%
9%
9%
12%
9%
13%
11%
9%
10%
7%
11%
-%
-%
-%
gi
n
pqr
49%
51%
14%
20%
34%
33%
15%
14%
11%
31%
31%
27%
22%
20%
100%
-%
-%
-%
London
327
154
173
53
76
122
76
52
30
24
48
79
107
71
70
327
-
-
-
12%
12%
13%
14%
16%
13%
8%
12%
10%
8%
8%
11%
15%
12%
11%
15%
-%
-%
-%
f
f
f
ij
kn
pqr
47%
53%
16%
23%
37%
23%
16%
9%
7%
15%
24%
33%
22%
21%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
South East
371
184
187
36
50
141
144
42
16
48
117
157
99
57
58
371
-
-
-
14%
14%
14%
10%
11%
15%
16%
10%
6%
15%
20%
22%
14%
10%
9%
17%
-%
-%
-%
cd
cd
h
h
gh
lmn
mn
pqr
50%
50%
10%
13%
38%
39%
11%
4%
13%
31%
42%
27%
15%
16%
100%
-%
-%
-%
South West
234
112
122
33
42
82
77
25
22
22
78
67
62
56
48
234
-
-
-
9%
9%
9%
9%
9%
9%
8%
6%
8%
7%
13%
9%
9%
10%
7%
10%
-%
-%
-%
ghi
pqr
48%
52%
14%
18%
35%
33%
11%
9%
9%
33%
29%
26%
24%
21%
100%
-%
-%
-%
Wales
132
64
68
20
20
44
49
25
15
13
14
30
34
31
38
-
-
132
-
5%
5%
5%
5%
4%
5%
5%
6%
5%
4%
2%
4%
5%
5%
6%
-%
-%
100%
-%
j
j
opr
49%
51%
15%
15%
33%
37%
19%
11%
10%
10%
22%
25%
24%
28%
-%
-%
100%
-%
Scotland
233
112
121
28
42
81
83
38
31
37
51
54
65
53
62
-
233
-
-
9%
9%
9%
8%
9%
9%
9%
9%
11%
11%
9%
8%
9%
9%
9%
-%
100%
-%
-%
oqr
48%
52%
12%
18%
35%
36%
16%
13%
16%
22%
23%
28%
23%
27%
-%
100%
-%
-%
Northern Ireland
74
36
38
12
13
26
24
14
7
12
9
16
18
18
22
-
-
-
74
3%
3%
3%
3%
3%
3%
3%
3%
2%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
j
opq
48%
52%
16%
17%
35%
32%
19%
9%
16%
12%
22%
24%
24%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
North East
113
-
-
-
-
-
-
-
113
-
105
9
64
49
44
69
4%
-%
-%
-%
-%
-%
-%
-%
100%
-%
5%
2%
4%
4%
4%
5%
abcdefgi
k
-%
-%
-%
-%
-%
-%
-%
100%
-%
92%
8%
56%
44%
39%
61%
North West
299
-
-
-
-
-
-
-
-
299
278
20
163
135
152
147
11%
-%
-%
-%
-%
-%
-%
-%
-%
100%
12%
6%
11%
12%
12%
10%
abcdefgh
k
-%
-%
-%
-%
-%
-%
-%
-%
100%
93%
7%
55%
45%
51%
49%
Yorkshire
224
-
-
-
-
-
-
224
-
-
199
25
116
108
107
117
8%
-%
-%
-%
-%
-%
-%
100%
-%
-%
9%
7%
7%
10%
8%
8%
abcdefhi
l
-%
-%
-%
-%
-%
-%
100%
-%
-%
89%
11%
52%
48%
48%
52%
East Midlands
189
-
-
-
189
-
-
-
-
-
158
31
110
79
105
84
7%
-%
-%
-%
100%
-%
-%
-%
-%
-%
7%
8%
7%
7%
8%
6%
abcefghi
o
-%
-%
-%
100%
-%
-%
-%
-%
-%
84%
16%
58%
42%
56%
44%
West Midlands
231
-
-
-
-
231
-
-
-
-
204
28
117
113
103
128
9%
-%
-%
-%
-%
100%
-%
-%
-%
-%
9%
8%
8%
10%
8%
9%
abcdfghi
l
-%
-%
-%
-%
100%
-%
-%
-%
-%
88%
12%
51%
49%
45%
55%
East of England
249
-
-
-
-
-
249
-
-
-
200
49
158
89
152
96
9%
-%
-%
-%
-%
-%
100%
-%
-%
-%
9%
13%
10%
8%
12%
7%
abcdeghi
j
m
o
-%
-%
-%
-%
-%
100%
-%
-%
-%
80%
20%
63%
36%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
London
327
327
-
-
-
-
-
-
-
-
327
-
201
126
49
279
12%
100%
-%
-%
-%
-%
-%
-%
-%
-%
14%
-%
13%
11%
4%
20%
bcdefghi
k
n
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
61%
39%
15%
85%
South East
371
-
371
-
-
-
-
-
-
-
321
50
220
148
223
148
14%
-%
100%
-%
-%
-%
-%
-%
-%
-%
14%
14%
14%
13%
18%
10%
acdefghi
o
-%
100%
-%
-%
-%
-%
-%
-%
-%
86%
14%
59%
40%
60%
40%
South West
234
-
-
234
-
-
-
-
-
-
176
57
154
80
138
95
9%
-%
-%
100%
-%
-%
-%
-%
-%
-%
8%
16%
10%
7%
11%
7%
abdefghi
j
m
o
-%
-%
100%
-%
-%
-%
-%
-%
-%
75%
25%
66%
34%
59%
41%
Wales
132
-
-
-
-
-
-
-
-
-
103
29
74
58
60
72
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
5%
5%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
45%
55%
Scotland
233
-
-
-
-
-
-
-
-
-
192
41
133
100
94
139
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
9%
9%
7%
10%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
82%
18%
57%
43%
40%
60%
Northern Ireland
74
-
-
-
-
-
-
-
-
-
46
27
41
32
32
42
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
7%
3%
3%
3%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Urban
2309
1122
1186
328
426
776
778
362
252
281
485
588
624
495
602
1967
192
103
46
86%
86%
86%
90%
91%
85%
84%
88%
87%
86%
81%
83%
87%
85%
91%
88%
82%
78%
63%
ef
ef
j
j
k
klm
pqr
r
r
49%
51%
14%
18%
34%
34%
16%
11%
12%
21%
25%
27%
21%
26%
85%
8%
4%
2%
Rural
366
178
188
37
42
139
149
51
37
44
111
124
96
86
60
269
41
29
27
14%
14%
14%
10%
9%
15%
16%
12%
13%
14%
19%
17%
13%
15%
9%
12%
18%
22%
37%
cd
cd
gh
ln
n
n
o
o
opq
49%
51%
10%
11%
38%
41%
14%
10%
12%
30%
34%
26%
23%
16%
74%
11%
8%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Urban
2309
327
321
176
158
204
200
199
105
278
2309
-
1325
980
937
1371
86%
100%
86%
75%
84%
88%
80%
89%
92%
93%
100%
-%
85%
88%
74%
97%
bcdefghi
c
c
cf
cf
bcdf
bcdf
k
n
14%
14%
8%
7%
9%
9%
9%
5%
12%
100%
-%
57%
42%
41%
59%
Rural
366
-
50
57
31
28
49
25
9
20
-
366
227
138
322
45
14%
-%
14%
25%
16%
12%
20%
11%
8%
7%
-%
100%
15%
12%
26%
3%
ahi
abdeghi
ahi
a
aeghi
a
a
a
j
o
-%
14%
16%
8%
8%
13%
7%
2%
6%
-%
100%
62%
38%
88%
12%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TELEWEST
538
265
274
86
86
187
178
69
67
58
112
132
131
143
133
457
81
-
-
20%
20%
20%
24%
18%
20%
19%
17%
23%
18%
19%
19%
18%
25%
20%
20%
35%
-%
-%
g
kln
qr
oqr
49%
51%
16%
16%
35%
33%
13%
12%
11%
21%
25%
24%
27%
25%
85%
15%
-%
-%
NTL
783
380
403
122
148
251
262
141
86
97
149
192
215
160
216
710
18
36
19
29%
29%
29%
33%
32%
27%
28%
34%
30%
30%
25%
27%
30%
28%
33%
32%
8%
27%
26%
e
j
k
pr
p
p
49%
51%
16%
19%
32%
33%
18%
11%
12%
19%
25%
27%
20%
28%
91%
2%
5%
2%
NEITHER
1353
655
698
157
234
476
487
202
136
170
335
388
374
278
314
1069
134
96
55
51%
50%
51%
43%
50%
52%
53%
49%
47%
52%
56%
54%
52%
48%
47%
48%
57%
73%
74%
c
c
c
gh
mn
o
op
op
48%
52%
12%
17%
35%
36%
15%
10%
13%
25%
29%
28%
21%
23%
79%
10%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
TELEWEST
538
104
22
47
-
102
44
61
34
44
522
17
316
223
224
314
20%
32%
6%
20%
-%
44%
18%
27%
30%
15%
23%
5%
20%
20%
18%
22%
bcdfi
d
bd
abcdfghi
bd
bdfi
bcdfi
bd
k
n
19%
4%
9%
-%
19%
8%
11%
6%
8%
97%
3%
59%
41%
42%
58%
NTL
783
78
156
26
93
60
90
53
27
127
752
32
448
331
289
494
29%
24%
42%
11%
49%
26%
36%
24%
24%
43%
33%
9%
29%
30%
23%
35%
c
acegh
acefgh
c
acegh
c
c
acegh
k
n
10%
20%
3%
12%
8%
11%
7%
3%
16%
96%
4%
57%
42%
37%
63%
NEITHER
1353
145
193
161
96
69
115
110
52
127
1035
318
787
564
746
608
51%
44%
52%
69%
51%
30%
46%
49%
46%
43%
45%
87%
51%
50%
59%
43%
e
ei
abdefghi
e
e
e
e
e
j
o
11%
14%
12%
7%
5%
8%
8%
4%
9%
76%
24%
58%
42%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Low
1259
627
632
121
186
444
507
136
118
161
375
444
337
255
223
1073
94
60
32
47%
48%
46%
33%
40%
49%
55%
33%
41%
49%
63%
62%
47%
44%
34%
48%
40%
45%
43%
cd
cde
g
gh
ghi
lmn
n
n
p
50%
50%
10%
15%
35%
40%
11%
9%
13%
30%
35%
27%
20%
18%
85%
7%
5%
3%
Medium
1173
562
611
200
222
389
362
211
141
146
189
238
307
282
345
947
121
67
38
44%
43%
44%
55%
48%
43%
39%
51%
49%
45%
32%
33%
43%
49%
52%
42%
52%
51%
51%
def
f
j
j
j
k
kl
kl
o
o
o
48%
52%
17%
19%
33%
31%
18%
12%
12%
16%
20%
26%
24%
29%
81%
10%
6%
3%
High
243
112
131
44
59
82
58
65
30
19
32
29
76
44
94
216
18
5
4
9%
9%
10%
12%
13%
9%
6%
16%
11%
6%
5%
4%
11%
8%
14%
10%
8%
4%
6%
f
ef
f
hij
ij
k
k
klm
qr
q
46%
54%
18%
24%
34%
24%
27%
13%
8%
13%
12%
31%
18%
39%
89%
7%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Low
1259
49
223
138
105
103
152
107
44
152
937
322
761
496
1259
-
47%
15%
60%
59%
56%
45%
61%
48%
39%
51%
41%
88%
49%
44%
100%
-%
aeghi
aegh
aeh
a
aeghi
a
a
ah
j
m
o
4%
18%
11%
8%
8%
12%
8%
4%
12%
74%
26%
60%
39%
100%
-%
Medium
1173
179
148
95
74
94
96
86
57
117
1128
45
665
505
-
1173
44%
55%
40%
41%
39%
41%
39%
38%
51%
39%
49%
12%
43%
45%
-%
83%
bcdefgi
bcdefgi
k
n
15%
13%
8%
6%
8%
8%
7%
5%
10%
96%
4%
57%
43%
-%
100%
High
243
99
-
-
10
34
-
31
12
30
243
-
126
117
-
243
9%
30%
-%
-%
5%
15%
-%
14%
10%
10%
11%
-%
8%
10%
-%
17%
bcdefghi
bcf
bcdf
bcdf
bcdf
bcdf
k
l
n
41%
-%
-%
4%
14%
-%
13%
5%
12%
100%
-%
52%
48%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Male
1301
1301
-
193
181
427
499
175
127
162
323
354
333
322
292
1089
112
64
36
49%
100%
-%
53%
39%
47%
54%
42%
44%
50%
54%
50%
46%
55%
44%
49%
48%
49%
48%
b
d
d
de
g
gh
n
ln
100%
-%
15%
14%
33%
38%
13%
10%
12%
25%
27%
26%
25%
22%
84%
9%
5%
3%
Female
1374
-
1374
172
286
488
428
238
162
163
272
357
387
259
371
1147
121
68
38
51%
-%
100%
47%
61%
53%
46%
58%
56%
50%
46%
50%
54%
45%
56%
51%
52%
51%
52%
a
cef
f
ij
j
m
km
-%
100%
13%
21%
36%
31%
17%
12%
12%
20%
26%
28%
19%
27%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Male
1301
154
184
112
91
119
121
107
55
147
1122
178
776
520
627
673
49%
47%
50%
48%
48%
51%
49%
48%
48%
49%
49%
49%
50%
47%
50%
48%
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
60%
40%
48%
52%
Female
1374
173
187
122
97
112
128
117
58
152
1186
188
775
598
632
743
51%
53%
50%
52%
52%
49%
51%
52%
52%
51%
51%
51%
50%
53%
50%
52%
13%
14%
9%
7%
8%
9%
9%
4%
11%
86%
14%
56%
44%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
16 - 17
76
51
25
76
-
-
-
8
1
3
6
14
20
20
21
69
4
2
2
3%
4%
2%
21%
-%
-%
-%
2%
*%
1%
1%
2%
3%
4%
3%
3%
2%
2%
2%
b
def
h
67%
33%
100%
-%
-%
-%
11%
1%
4%
9%
18%
27%
27%
28%
90%
5%
3%
2%
18 - 24
289
142
147
289
-
-
-
49
24
20
39
52
95
59
83
237
24
18
10
11%
11%
11%
79%
-%
-%
-%
12%
8%
6%
7%
7%
13%
10%
12%
11%
10%
14%
14%
def
ij
k
k
49%
51%
100%
-%
-%
-%
17%
8%
7%
14%
18%
33%
20%
29%
82%
8%
6%
3%
25 - 34
468
181
286
-
468
-
-
72
53
60
129
122
134
88
125
394
42
20
13
17%
14%
21%
-%
100%
-%
-%
17%
18%
19%
22%
17%
19%
15%
19%
18%
18%
15%
17%
a
cef
39%
61%
-%
100%
-%
-%
15%
11%
13%
28%
26%
29%
19%
27%
84%
9%
4%
3%
35 - 44
505
214
291
-
-
505
-
48
54
71
167
150
159
99
96
426
42
23
13
19%
16%
21%
-%
-%
55%
-%
12%
19%
22%
28%
21%
22%
17%
15%
19%
18%
18%
18%
a
cdf
g
g
gh
n
mn
42%
58%
-%
-%
100%
-%
9%
11%
14%
33%
30%
32%
20%
19%
84%
8%
5%
3%
45 - 54
410
213
197
-
-
410
-
48
29
63
133
114
108
98
90
338
39
20
13
15%
16%
14%
-%
-%
45%
-%
12%
10%
19%
22%
16%
15%
17%
14%
15%
17%
15%
17%
cdf
gh
gh
52%
48%
-%
-%
100%
-%
12%
7%
15%
32%
28%
26%
24%
22%
82%
10%
5%
3%
55 - 64
387
208
179
-
-
-
387
59
50
54
80
96
98
93
99
316
40
22
10
14%
16%
13%
-%
-%
-%
42%
14%
17%
17%
13%
13%
14%
16%
15%
14%
17%
16%
13%
b
cde
54%
46%
-%
-%
-%
100%
15%
13%
14%
21%
25%
25%
24%
26%
82%
10%
6%
3%
65 - 74
296
168
128
-
-
-
296
61
42
39
28
102
58
61
76
250
24
13
8
11%
13%
9%
-%
-%
-%
32%
15%
14%
12%
5%
14%
8%
11%
11%
11%
10%
10%
11%
b
cde
j
j
j
l
l
57%
43%
-%
-%
-%
100%
21%
14%
13%
10%
34%
19%
21%
26%
85%
8%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
75+
244
124
120
-
-
-
244
68
37
13
11
62
48
62
72
206
19
14
5
9%
10%
9%
-%
-%
-%
26%
16%
13%
4%
2%
9%
7%
11%
11%
9%
8%
11%
7%
cde
ij
ij
l
l
51%
49%
-%
-%
-%
100%
28%
15%
5%
5%
26%
20%
26%
29%
84%
8%
6%
2%
AGE SUMMARY
16-24
365
193
172
365
-
-
-
57
25
23
46
66
115
79
104
306
28
20
12
14%
15%
13%
100%
-%
-%
-%
14%
9%
7%
8%
9%
16%
14%
16%
14%
12%
15%
16%
def
hij
k
k
k
53%
47%
100%
-%
-%
-%
16%
7%
6%
13%
18%
32%
22%
29%
84%
8%
5%
3%
25-34
468
181
286
-
468
-
-
72
53
60
129
122
134
88
125
394
42
20
13
17%
14%
21%
-%
100%
-%
-%
17%
18%
19%
22%
17%
19%
15%
19%
18%
18%
15%
17%
a
cef
39%
61%
-%
100%
-%
-%
15%
11%
13%
28%
26%
29%
19%
27%
84%
9%
4%
3%
35-54
915
427
488
-
-
915
-
96
83
135
300
264
267
197
187
765
81
44
26
34%
33%
36%
-%
-%
100%
-%
23%
29%
41%
50%
37%
37%
34%
28%
34%
35%
33%
35%
cdf
gh
ghi
n
n
n
47%
53%
-%
-%
100%
-%
10%
9%
15%
33%
29%
29%
22%
20%
84%
9%
5%
3%
55-64
387
208
179
-
-
-
387
59
50
54
80
96
98
93
99
316
40
22
10
14%
16%
13%
-%
-%
-%
42%
14%
17%
17%
13%
13%
14%
16%
15%
14%
17%
16%
13%
b
cde
54%
46%
-%
-%
-%
100%
15%
13%
14%
21%
25%
25%
24%
26%
82%
10%
6%
3%
65+
540
291
249
-
-
-
540
129
78
53
40
164
105
123
147
456
43
27
14
20%
22%
18%
-%
-%
-%
58%
31%
27%
16%
7%
23%
15%
21%
22%
20%
19%
21%
19%
b
cde
ij
ij
j
l
l
l
54%
46%
-%
-%
-%
100%
24%
14%
10%
7%
30%
20%
23%
27%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
16 - 17
76
12
9
7
6
8
5
6
4
12
70
6
21
55
32
44
3%
4%
2%
3%
3%
3%
2%
3%
3%
4%
3%
2%
1%
5%
3%
3%
l
15%
11%
9%
8%
10%
7%
8%
5%
16%
92%
8%
28%
72%
42%
58%
18 - 24
289
41
27
27
20
24
29
25
13
32
258
31
164
123
90
199
11%
13%
7%
11%
10%
10%
11%
11%
11%
11%
11%
8%
11%
11%
7%
14%
n
14%
9%
9%
7%
8%
10%
9%
4%
11%
89%
11%
57%
42%
31%
69%
25 - 34
468
76
50
42
37
39
49
42
18
41
426
42
345
123
186
282
17%
23%
13%
18%
19%
17%
20%
19%
16%
14%
18%
11%
22%
11%
15%
20%
bhi
k
m
n
16%
11%
9%
8%
8%
10%
9%
4%
9%
91%
9%
74%
26%
40%
60%
35 - 44
505
79
69
47
24
46
43
36
21
62
434
71
418
87
228
277
19%
24%
19%
20%
13%
20%
17%
16%
19%
21%
19%
19%
27%
8%
18%
20%
dg
d
d
d
m
16%
14%
9%
5%
9%
8%
7%
4%
12%
86%
14%
83%
17%
45%
55%
45 - 54
410
43
73
35
28
30
41
33
18
38
342
68
334
76
216
195
15%
13%
20%
15%
15%
13%
16%
15%
16%
13%
15%
19%
22%
7%
17%
14%
ei
j
m
o
11%
18%
9%
7%
7%
10%
8%
4%
9%
83%
17%
81%
19%
53%
47%
55 - 64
387
34
49
33
32
37
37
32
16
46
322
65
211
174
204
183
14%
10%
13%
14%
17%
16%
15%
14%
14%
15%
14%
18%
14%
16%
16%
13%
a
j
o
9%
13%
9%
8%
10%
9%
8%
4%
12%
83%
17%
54%
45%
53%
47%
65 - 74
296
20
53
22
21
31
24
26
11
42
247
49
50
246
175
121
11%
6%
14%
9%
11%
13%
9%
12%
10%
14%
11%
13%
3%
22%
14%
9%
a
a
a
a
a
l
o
7%
18%
7%
7%
10%
8%
9%
4%
14%
83%
17%
17%
83%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
75+
244
22
42
21
21
17
22
22
13
25
210
35
8
235
129
116
9%
7%
11%
9%
11%
7%
9%
10%
11%
9%
9%
9%
1%
21%
10%
8%
l
9%
17%
9%
9%
7%
9%
9%
5%
10%
86%
14%
3%
96%
53%
47%
AGE SUMMARY
16-24
365
53
36
33
26
32
34
32
16
44
328
37
185
177
121
244
14%
16%
10%
14%
14%
14%
14%
14%
14%
15%
14%
10%
12%
16%
10%
17%
b
k
l
n
14%
10%
9%
7%
9%
9%
9%
4%
12%
90%
10%
51%
49%
33%
67%
25-34
468
76
50
42
37
39
49
42
18
41
426
42
345
123
186
282
17%
23%
13%
18%
19%
17%
20%
19%
16%
14%
18%
11%
22%
11%
15%
20%
bhi
k
m
n
16%
11%
9%
8%
8%
10%
9%
4%
9%
91%
9%
74%
26%
40%
60%
35-54
915
122
141
82
52
75
84
69
40
100
776
139
752
163
444
471
34%
37%
38%
35%
28%
33%
34%
31%
35%
34%
34%
38%
48%
15%
35%
33%
d
d
m
13%
15%
9%
6%
8%
9%
8%
4%
11%
85%
15%
82%
18%
49%
51%
55-64
387
34
49
33
32
37
37
32
16
46
322
65
211
174
204
183
14%
10%
13%
14%
17%
16%
15%
14%
14%
15%
14%
18%
14%
16%
16%
13%
a
j
o
9%
13%
9%
8%
10%
9%
8%
4%
12%
83%
17%
54%
45%
53%
47%
65+
540
42
95
43
42
48
46
49
24
67
457
83
58
481
304
236
20%
13%
26%
18%
22%
21%
18%
22%
21%
23%
20%
23%
4%
43%
24%
17%
a
a
a
a
a
a
l
o
8%
18%
8%
8%
9%
8%
9%
4%
12%
85%
15%
11%
89%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
A
80
39
40
7
13
28
31
1
3
8
31
80
-
-
-
64
9
6
*
3%
3%
3%
2%
3%
3%
3%
*%
1%
3%
5%
11%
-%
-%
-%
3%
4%
5%
1%
g
gh
lmn
r
r
r
49%
51%
9%
17%
36%
39%
1%
4%
11%
39%
100%
-%
-%
-%
81%
11%
7%
1%
B
632
315
317
59
108
236
229
23
32
62
249
632
-
-
-
548
45
24
15
24%
24%
23%
16%
23%
26%
25%
6%
11%
19%
42%
89%
-%
-%
-%
25%
19%
18%
21%
c
c
c
g
gh
ghi
lmn
pq
50%
50%
9%
17%
37%
36%
4%
5%
10%
39%
100%
-%
-%
-%
87%
7%
4%
2%
C1
720
333
387
115
134
267
204
67
78
107
170
-
720
-
-
604
65
34
18
27%
26%
28%
32%
29%
29%
22%
16%
27%
33%
29%
-%
100%
-%
-%
27%
28%
25%
24%
f
f
f
g
g
g
kmn
46%
54%
16%
19%
37%
28%
9%
11%
15%
24%
-%
100%
-%
-%
84%
9%
5%
3%
C2
580
322
259
79
88
197
216
62
77
90
112
-
-
580
-
479
53
31
18
22%
25%
19%
22%
19%
22%
23%
15%
27%
28%
19%
-%
-%
100%
-%
21%
23%
24%
24%
b
gj
gj
kln
55%
45%
14%
15%
34%
37%
11%
13%
16%
19%
-%
-%
100%
-%
82%
9%
5%
3%
D
350
148
203
57
77
118
98
87
63
48
32
-
-
-
350
287
30
20
14
13%
11%
15%
16%
16%
13%
11%
21%
22%
15%
5%
-%
-%
-%
53%
13%
13%
15%
19%
a
f
f
ij
ij
j
klm
op
42%
58%
16%
22%
34%
28%
25%
18%
14%
9%
-%
-%
-%
100%
82%
8%
6%
4%
E
312
144
168
47
48
68
148
173
36
9
2
-
-
-
312
254
32
18
8
12%
11%
12%
13%
10%
7%
16%
42%
12%
3%
*%
-%
-%
-%
47%
11%
14%
14%
11%
e
de
hij
ij
j
klm
46%
54%
15%
15%
22%
48%
55%
11%
3%
1%
-%
-%
-%
100%
81%
10%
6%
3%
Refused
*
-
*
-
-
-
*
*
-
-
-
-
-
-
-
-
-
-
*
*%
-%
*%
-%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
100%
-%
-%
-%
100%
100%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
SOCIAL GROUP
AB
712
354
357
66
122
264
260
24
35
70
280
712
-
-
-
613
54
30
16
27%
27%
26%
18%
26%
29%
28%
6%
12%
22%
47%
100%
-%
-%
-%
27%
23%
22%
22%
c
c
c
g
gh
ghi
lmn
qr
50%
50%
9%
17%
37%
37%
3%
5%
10%
39%
100%
-%
-%
-%
86%
8%
4%
2%
C1C2
1301
655
646
195
221
465
420
130
156
198
282
-
720
580
-
1082
117
65
36
49%
50%
47%
53%
47%
51%
45%
31%
54%
61%
47%
-%
100%
100%
-%
48%
50%
49%
49%
f
f
g
gj
g
kn
kn
50%
50%
15%
17%
36%
32%
10%
12%
15%
22%
-%
55%
45%
-%
83%
9%
5%
3%
DE
663
292
371
104
125
187
247
259
99
57
33
-
-
-
663
541
62
38
22
25%
22%
27%
29%
27%
20%
27%
63%
34%
18%
6%
-%
-%
-%
100%
24%
27%
28%
30%
a
e
e
e
hij
ij
j
klm
o
44%
56%
16%
19%
28%
37%
39%
15%
9%
5%
-%
-%
-%
100%
82%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
A
80
32
10
5
1
3
1
9
-
5
69
10
48
31
46
33
3%
10%
3%
2%
*%
1%
*%
4%
-%
2%
3%
3%
3%
3%
4%
2%
bcdefghi
fh
h
dfh
o
40%
12%
6%
1%
3%
1%
11%
-%
6%
87%
13%
60%
40%
58%
42%
B
632
47
147
63
31
47
76
45
25
67
518
114
421
209
398
234
24%
14%
40%
27%
16%
20%
31%
20%
22%
22%
22%
31%
27%
19%
32%
17%
acdefghi
ad
adeghi
a
a
j
m
o
7%
23%
10%
5%
7%
12%
7%
4%
11%
82%
18%
67%
33%
63%
37%
C1
720
107
99
62
42
63
68
56
29
79
624
96
466
254
337
383
27%
33%
27%
26%
22%
27%
27%
25%
25%
26%
27%
26%
30%
23%
27%
27%
d
m
15%
14%
9%
6%
9%
9%
8%
4%
11%
87%
13%
65%
35%
47%
53%
C2
580
71
57
56
49
59
55
54
23
55
495
86
369
209
255
326
22%
22%
15%
24%
26%
25%
22%
24%
20%
18%
21%
23%
24%
19%
20%
23%
b
b
b
b
m
12%
10%
10%
8%
10%
10%
9%
4%
10%
85%
15%
64%
36%
44%
56%
D
350
32
40
34
30
27
28
32
20
43
316
34
235
115
126
224
13%
10%
11%
15%
16%
12%
11%
14%
18%
15%
14%
9%
15%
10%
10%
16%
a
abf
k
m
n
9%
11%
10%
9%
8%
8%
9%
6%
12%
90%
10%
67%
33%
36%
64%
E
312
37
19
14
35
32
20
28
17
50
286
26
12
299
97
215
12%
11%
5%
6%
19%
14%
8%
13%
15%
17%
12%
7%
1%
27%
8%
15%
bc
abcf
bcf
bc
bcf
bcf
k
l
n
12%
6%
5%
11%
10%
7%
9%
5%
16%
92%
8%
4%
96%
31%
69%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Refused
*
-
-
-
-
-
-
-
-
-
*
-
-
*
*
-
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
100%
-%
SOCIAL GROUP
AB
712
79
157
67
32
50
77
54
25
72
588
124
470
240
444
268
27%
24%
42%
29%
17%
21%
31%
24%
22%
24%
25%
34%
30%
21%
35%
19%
d
acdefghi
d
deh
j
m
o
11%
22%
9%
4%
7%
11%
8%
3%
10%
83%
17%
66%
34%
62%
38%
C1C2
1301
178
156
118
91
122
123
110
51
134
1119
182
835
463
592
709
49%
54%
42%
50%
48%
53%
49%
49%
45%
45%
48%
50%
54%
41%
47%
50%
bhi
b
m
14%
12%
9%
7%
9%
9%
8%
4%
10%
86%
14%
64%
36%
45%
55%
DE
663
70
58
48
66
60
49
60
37
93
602
60
247
415
223
439
25%
21%
16%
21%
35%
26%
20%
27%
33%
31%
26%
16%
16%
37%
18%
31%
abcef
b
b
abcf
abcf
k
l
n
11%
9%
7%
10%
9%
7%
9%
6%
14%
91%
9%
37%
63%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Base for %
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Working full time (30hrs/wk+)
1102
672
429
122
256
561
161
48
101
174
408
340
358
256
148
915
106
53
28
41%
52%
31%
34%
55%
61%
17%
12%
35%
53%
69%
48%
50%
44%
22%
41%
45%
40%
38%
b
f
cf
cdf
g
gh
ghi
n
mn
n
61%
39%
11%
23%
51%
15%
4%
9%
16%
37%
31%
32%
23%
13%
83%
10%
5%
3%
Working part time (8-29 hrs/wk)
450
104
345
63
89
191
107
58
53
51
103
129
109
113
99
389
27
21
13
17%
8%
25%
17%
19%
21%
12%
14%
18%
16%
17%
18%
15%
19%
15%
17%
11%
16%
17%
a
f
f
f
ln
p
p
23%
77%
14%
20%
42%
24%
13%
12%
11%
23%
29%
24%
25%
22%
87%
6%
5%
3%
Not working (i.e. under 8hrs/wk) -
retired
583
309
274
-
1
9
573
132
86
62
40
167
132
129
154
485
56
28
14
22%
24%
20%
-%
*%
1%
62%
32%
30%
19%
7%
23%
18%
22%
23%
22%
24%
21%
19%
b
cde
ij
ij
j
l
l
53%
47%
-%
*%
2%
98%
23%
15%
11%
7%
29%
23%
22%
26%
83%
10%
5%
2%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not
registered but looking for work)
123
76
47
31
40
38
15
54
13
11
5
6
11
16
91
91
18
8
5
5%
6%
3%
9%
8%
4%
2%
13%
4%
3%
1%
1%
2%
3%
14%
4%
8%
6%
7%
b
ef
ef
f
hij
j
j
k
klm
o
o
62%
38%
25%
32%
31%
12%
44%
10%
9%
4%
4%
9%
13%
74%
74%
15%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Not working (i.e. under 8hrs/wk) -
student
146
82
64
121
16
7
2
31
5
5
11
29
68
20
30
122
13
8
4
5%
6%
5%
33%
4%
1%
*%
8%
2%
1%
2%
4%
9%
3%
5%
5%
6%
6%
5%
def
ef
hij
kmn
56%
44%
83%
11%
5%
1%
21%
4%
3%
8%
20%
46%
13%
21%
83%
9%
5%
3%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
266
53
213
25
66
109
66
87
31
23
27
38
44
45
139
229
13
14
9
10%
4%
15%
7%
14%
12%
7%
21%
11%
7%
5%
5%
6%
8%
21%
10%
6%
11%
13%
a
cf
cf
hij
j
klm
p
p
p
20%
80%
9%
25%
41%
25%
33%
12%
9%
10%
14%
16%
17%
52%
86%
5%
5%
4%
Don't know
6
4
1
3
*
*
3
2
-
*
-
2
*
3
1
5
-
*
*
*%
*%
*%
1%
*%
*%
*%
1%
-%
*%
-%
*%
*%
*%
*%
*%
-%
*%
*%
e
74%
26%
44%
1%
2%
52%
37%
-%
2%
-%
38%
1%
44%
17%
90%
-%
4%
6%
WORKING STATUS SUMMARY
WORKING
1551
776
775
185
345
752
269
107
154
225
511
470
466
369
247
1304
133
74
41
58%
60%
56%
51%
74%
82%
29%
26%
53%
69%
86%
66%
65%
64%
37%
58%
57%
56%
56%
f
cf
cdf
g
gh
ghi
n
n
n
50%
50%
12%
22%
48%
17%
7%
10%
14%
33%
30%
30%
24%
16%
84%
9%
5%
3%
NOT WORKING
1118
520
598
177
123
163
655
304
136
100
84
240
254
209
415
927
100
58
32
42%
40%
44%
49%
26%
18%
71%
74%
47%
31%
14%
34%
35%
36%
63%
41%
43%
44%
44%
de
e
cde
hij
ij
j
klm
47%
53%
16%
11%
15%
59%
27%
12%
9%
8%
21%
23%
19%
37%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Base for %
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Working full time (30hrs/wk+)
1102
160
156
96
78
86
116
75
40
108
949
153
1102
-
526
575
41%
49%
42%
41%
41%
37%
47%
33%
35%
36%
41%
42%
71%
-%
42%
41%
eghi
g
eghi
m
15%
14%
9%
7%
8%
11%
7%
4%
10%
86%
14%
100%
-%
48%
52%
Working part time (8-29 hrs/wk)
450
41
64
58
32
32
42
41
24
55
376
74
450
-
235
215
17%
12%
17%
25%
17%
14%
17%
19%
21%
18%
16%
20%
29%
-%
19%
15%
abdef
ae
j
m
o
9%
14%
13%
7%
7%
9%
9%
5%
12%
84%
16%
100%
-%
52%
48%
Not working (i.e. under 8hrs/wk) - retired
583
45
94
48
50
51
46
54
24
74
492
90
-
583
321
262
22%
14%
25%
20%
26%
22%
19%
24%
21%
25%
21%
25%
-%
52%
25%
18%
a
af
a
a
a
a
l
o
8%
16%
8%
8%
9%
8%
9%
4%
13%
84%
16%
-%
100%
55%
45%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered but
looking for work)
123
12
10
4
13
11
14
10
2
15
108
15
-
123
33
90
5%
4%
3%
2%
7%
5%
6%
4%
2%
5%
5%
4%
-%
11%
3%
6%
bch
c
l
n
10%
8%
3%
10%
9%
11%
8%
2%
12%
88%
12%
-%
100%
27%
73%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Not working (i.e. under 8hrs/wk) - student
146
28
14
10
3
22
9
15
5
14
137
9
-
146
42
104
5%
8%
4%
4%
2%
10%
4%
7%
4%
5%
6%
2%
-%
13%
3%
7%
bdfh
bcdfhi
d
k
l
n
19%
10%
7%
2%
15%
6%
10%
3%
10%
94%
6%
-%
100%
29%
71%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
266
41
30
17
13
28
20
29
19
32
242
24
-
266
100
166
10%
12%
8%
7%
7%
12%
8%
13%
17%
11%
10%
6%
-%
24%
8%
12%
d
d
cd
bcdf
k
l
n
15%
11%
6%
5%
11%
7%
11%
7%
12%
91%
9%
-%
100%
38%
62%
Don't know
6
-
2
-
-
1
2
-
-
-
4
1
-
-
2
4
*%
-%
1%
-%
-%
*%
1%
-%
-%
-%
*%
*%
-%
-%
*%
*%
-%
38%
-%
-%
17%
35%
-%
-%
-%
75%
25%
-%
-%
39%
61%
WORKING STATUS SUMMARY
WORKING
1551
201
220
154
110
117
158
116
64
163
1325
227
1551
-
761
790
58%
61%
59%
66%
58%
51%
63%
52%
56%
55%
57%
62%
100%
-%
60%
56%
eg
eghi
eg
m
o
13%
14%
10%
7%
8%
10%
7%
4%
11%
85%
15%
100%
-%
49%
51%
NOT WORKING
1118
126
148
80
79
113
89
108
49
135
980
138
-
1118
496
622
42%
39%
40%
34%
42%
49%
36%
48%
44%
45%
42%
38%
-%
100%
39%
44%
abcf
acf
c
cf
l
n
11%
13%
7%
7%
10%
8%
10%
4%
12%
88%
12%
-%
100%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Base for %
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Being bought on mortgage
852
420
432
106
165
471
111
31
44
111
369
310
264
174
104
720
78
31
24
32%
32%
31%
29%
35%
51%
12%
7%
15%
34%
62%
44%
37%
30%
16%
32%
33%
23%
33%
f
f
cdf
g
gh
ghi
lmn
mn
n
q
q
q
49%
51%
12%
19%
55%
13%
4%
5%
13%
43%
36%
31%
20%
12%
84%
9%
4%
3%
Owned outright by household
730
401
329
34
36
110
550
79
95
103
127
259
179
152
141
616
50
42
22
27%
31%
24%
9%
8%
12%
59%
19%
33%
32%
21%
36%
25%
26%
21%
28%
22%
32%
30%
b
d
cde
gj
gj
lmn
n
p
p
p
55%
45%
5%
5%
15%
75%
11%
13%
14%
17%
35%
24%
21%
19%
84%
7%
6%
3%
Rented from Local Authority/
Housing Association/ Trust
587
244
343
98
120
175
194
212
90
51
27
48
117
139
283
472
67
31
17
22%
19%
25%
27%
26%
19%
21%
51%
31%
16%
5%
7%
16%
24%
43%
21%
29%
23%
23%
a
ef
e
hij
ij
j
k
kl
klm
o
42%
58%
17%
20%
30%
33%
36%
15%
9%
5%
8%
20%
24%
48%
81%
11%
5%
3%
Rented from Private Landlord
396
176
220
88
130
136
42
77
52
55
61
68
135
87
106
337
32
19
7
15%
14%
16%
24%
28%
15%
4%
19%
18%
17%
10%
10%
19%
15%
16%
15%
14%
15%
10%
ef
ef
f
j
j
j
k
k
k
r
44%
56%
22%
33%
34%
11%
20%
13%
14%
15%
17%
34%
22%
27%
85%
8%
5%
2%
Other
50
25
26
8
10
14
19
7
7
4
5
14
11
13
12
40
2
7
3
2%
2%
2%
2%
2%
1%
2%
2%
2%
1%
1%
2%
1%
2%
2%
2%
1%
5%
3%
op
op
49%
51%
16%
19%
27%
38%
15%
14%
9%
11%
28%
21%
27%
24%
79%
3%
13%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
60
35
25
32
7
9
12
7
2
2
5
13
15
15
17
52
4
3
1
2%
3%
2%
9%
2%
1%
1%
2%
1%
1%
1%
2%
2%
3%
2%
2%
2%
2%
1%
def
59%
41%
53%
12%
15%
20%
11%
3%
3%
9%
22%
25%
25%
28%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Base for %
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Being bought on mortgage
852
87
135
85
63
54
103
68
33
93
715
137
719
131
482
370
32%
27%
36%
36%
33%
24%
41%
30%
29%
31%
31%
37%
46%
12%
38%
26%
ae
ae
e
aeghi
j
m
o
10%
16%
10%
7%
6%
12%
8%
4%
11%
84%
16%
84%
15%
57%
43%
Owned outright by household
730
54
119
66
64
75
63
55
24
96
609
121
255
474
450
280
27%
16%
32%
28%
34%
32%
25%
25%
21%
32%
26%
33%
16%
42%
36%
20%
ah
a
afgh
ah
a
a
ah
j
l
o
7%
16%
9%
9%
10%
9%
8%
3%
13%
83%
17%
35%
65%
62%
38%
Rented from Local Authority/ Housing
Association/ Trust
587
107
52
38
38
50
44
60
32
53
526
60
259
327
144
443
22%
33%
14%
16%
20%
22%
18%
27%
28%
18%
23%
16%
17%
29%
11%
31%
bcdefi
b
bcfi
bcdfi
k
l
n
18%
9%
6%
6%
9%
7%
10%
5%
9%
90%
10%
44%
56%
25%
75%
Rented from Private Landlord
396
77
45
35
19
41
23
36
16
44
360
35
259
136
124
272
15%
24%
12%
15%
10%
18%
9%
16%
14%
15%
16%
10%
17%
12%
10%
19%
bcdfghi
df
df
k
m
n
19%
11%
9%
5%
10%
6%
9%
4%
11%
91%
9%
65%
34%
31%
69%
Other
50
1
7
7
5
4
5
3
4
4
44
6
29
21
28
22
2%
*%
2%
3%
3%
2%
2%
2%
3%
1%
2%
2%
2%
2%
2%
2%
a
a
3%
13%
14%
10%
7%
9%
7%
7%
8%
87%
13%
58%
41%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Don't know
60
1
14
3
1
8
11
2
5
9
54
6
29
31
31
29
2%
*%
4%
1%
*%
3%
4%
1%
4%
3%
2%
2%
2%
3%
2%
2%
adg
adg
acdg
adg
ad
2%
23%
5%
1%
13%
18%
3%
8%
14%
90%
10%
49%
51%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
1
454
213
241
11
37
98
308
162
65
44
31
93
106
82
173
356
63
22
13
17%
16%
18%
3%
8%
11%
33%
39%
22%
13%
5%
13%
15%
14%
26%
16%
27%
16%
17%
c
c
cde
hij
ij
j
klm
oqr
47%
53%
2%
8%
21%
68%
36%
14%
10%
7%
20%
23%
18%
38%
78%
14%
5%
3%
2
872
474
397
86
116
194
476
111
103
127
206
274
215
189
194
711
86
49
26
33%
36%
29%
24%
25%
21%
51%
27%
36%
39%
35%
39%
30%
33%
29%
32%
37%
37%
36%
b
cde
g
g
g
lmn
54%
46%
10%
13%
22%
55%
13%
12%
15%
24%
31%
25%
22%
22%
82%
10%
6%
3%
3
537
250
287
99
142
218
79
67
49
68
148
141
147
128
122
462
39
22
14
20%
19%
21%
27%
30%
24%
8%
16%
17%
21%
25%
20%
20%
22%
18%
21%
17%
17%
20%
f
ef
f
gh
47%
53%
18%
26%
41%
15%
13%
9%
13%
28%
26%
27%
24%
23%
86%
7%
4%
3%
4
541
247
294
99
114
286
42
48
42
63
168
151
166
121
103
465
38
26
12
20%
19%
21%
27%
24%
31%
5%
12%
15%
19%
28%
21%
23%
21%
16%
21%
16%
20%
17%
f
f
df
g
ghi
n
n
n
46%
54%
18%
21%
53%
8%
9%
8%
12%
31%
28%
31%
22%
19%
86%
7%
5%
2%
5+
271
116
155
70
59
120
22
24
30
23
43
52
87
61
71
242
8
13
8
10%
9%
11%
19%
13%
13%
2%
6%
10%
7%
7%
7%
12%
11%
11%
11%
3%
10%
11%
a
def
f
f
g
k
k
p
p
p
43%
57%
26%
22%
44%
8%
9%
11%
8%
16%
19%
32%
23%
26%
89%
3%
5%
3%
Mean number of people
2.8
2.7
2.9
3.4
3.1
3.2
1.9
2.2
2.6
2.7
3.0
2.7
2.9
2.8
2.6
2.8
2.3
2.7
2.8
a
def
f
f
g
g
ghi
kn
n
p
p
p
Standard deviation
1.35
1.29
1.40
1.29
1.25
1.32
.97
1.33
1.42
1.25
1.12
1.19
1.39
1.32
1.46
1.36
1.15
1.33
1.44
Standard error
.02
.03
.03
.06
.05
.04
.03
.05
.07
.06
.04
.04
.04
.05
.05
.03
.05
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
1
454
41
48
34
31
32
37
47
26
60
390
64
162
291
190
264
17%
13%
13%
14%
16%
14%
15%
21%
23%
20%
17%
18%
10%
26%
15%
19%
abe
abcef
ab
l
n
9%
11%
7%
7%
7%
8%
10%
6%
13%
86%
14%
36%
64%
42%
58%
2
872
73
143
70
77
60
76
72
30
109
735
136
457
414
471
400
33%
22%
39%
30%
41%
26%
31%
32%
26%
37%
32%
37%
29%
37%
37%
28%
aeh
acefgh
a
a
aeh
j
l
o
8%
16%
8%
9%
7%
9%
8%
3%
13%
84%
16%
52%
47%
54%
46%
3
537
63
76
47
36
48
66
43
23
62
471
66
391
146
256
281
20%
19%
21%
20%
19%
21%
26%
19%
20%
21%
20%
18%
25%
13%
20%
20%
m
12%
14%
9%
7%
9%
12%
8%
4%
11%
88%
12%
73%
27%
48%
52%
4
541
97
67
64
28
44
55
42
23
45
466
75
391
150
250
291
20%
30%
18%
27%
15%
19%
22%
19%
21%
15%
20%
20%
25%
13%
20%
21%
bdeghi
bdegi
di
m
18%
12%
12%
5%
8%
10%
8%
4%
8%
86%
14%
72%
28%
46%
54%
5+
271
52
37
19
17
47
15
20
11
23
246
25
151
118
92
179
10%
16%
10%
8%
9%
20%
6%
9%
10%
8%
11%
7%
10%
11%
7%
13%
bcdfghi
bcdfghi
k
n
19%
14%
7%
6%
17%
6%
7%
4%
8%
91%
9%
56%
43%
34%
66%
Mean number of people
2.8
3.2
2.8
2.9
2.6
3.2
2.8
2.7
2.7
2.6
2.8
2.6
3.0
2.5
2.7
2.9
bcdfghi
i
di
bcdfghi
k
m
n
Standard deviation
1.35
1.40
1.32
1.26
1.31
1.56
1.17
1.40
1.36
1.26
1.36
1.24
1.25
1.43
1.21
1.45
Standard error
.02
.09
.08
.08
.08
.10
.07
.09
.09
.08
.03
.04
.03
.03
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Small (1-2 people)
1326
687
638
97
153
291
785
273
168
171
237
367
320
271
367
1067
149
70
39
50%
53%
46%
27%
33%
32%
85%
66%
58%
53%
40%
52%
44%
47%
55%
48%
64%
53%
53%
b
cde
hij
j
j
l
lm
oqr
o
o
52%
48%
7%
12%
22%
59%
21%
13%
13%
18%
28%
24%
20%
28%
80%
11%
5%
3%
Medium (3-4 people)
1079
498
581
198
256
504
121
116
92
131
316
292
313
248
225
927
76
48
27
40%
38%
42%
54%
55%
55%
13%
28%
32%
40%
53%
41%
43%
43%
34%
41%
33%
37%
36%
a
f
f
f
gh
ghi
n
n
n
p
46%
54%
18%
24%
47%
11%
11%
8%
12%
29%
27%
29%
23%
21%
86%
7%
4%
2%
Large (5+ people)
271
116
155
70
59
120
22
24
30
23
43
52
87
61
71
242
8
13
8
10%
9%
11%
19%
13%
13%
2%
6%
10%
7%
7%
7%
12%
11%
11%
11%
3%
10%
11%
a
def
f
f
g
k
k
p
p
p
43%
57%
26%
22%
44%
8%
9%
11%
8%
16%
19%
32%
23%
26%
89%
3%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Small (1-2 people)
1326
115
191
104
108
92
113
119
56
170
1125
201
619
704
661
664
50%
35%
51%
44%
57%
40%
45%
53%
50%
57%
49%
55%
40%
63%
53%
47%
ae
a
acef
a
ae
ae
acef
j
l
o
9%
14%
8%
8%
7%
9%
9%
4%
13%
85%
15%
47%
53%
50%
50%
Medium (3-4 people)
1079
160
143
110
64
92
120
85
46
106
937
141
781
296
506
572
40%
49%
39%
47%
34%
40%
48%
38%
41%
36%
41%
39%
50%
26%
40%
40%
bdegi
dgi
bdgi
m
15%
13%
10%
6%
9%
11%
8%
4%
10%
87%
13%
72%
27%
47%
53%
Large (5+ people)
271
52
37
19
17
47
15
20
11
23
246
25
151
118
92
179
10%
16%
10%
8%
9%
20%
6%
9%
10%
8%
11%
7%
10%
11%
7%
13%
bcdfghi
bcdfghi
k
n
19%
14%
7%
6%
17%
6%
7%
4%
8%
91%
9%
56%
43%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
1626
878
748
194
181
374
877
290
178
207
314
446
417
349
415
1322
170
89
45
61%
68%
54%
53%
39%
41%
95%
70%
62%
64%
53%
63%
58%
60%
63%
59%
73%
67%
61%
b
de
cde
hj
j
j
or
o
54%
46%
12%
11%
23%
54%
18%
11%
13%
19%
27%
26%
21%
25%
81%
10%
5%
3%
1
447
186
261
98
136
181
32
56
40
50
117
108
123
99
117
378
33
21
14
17%
14%
19%
27%
29%
20%
3%
14%
14%
15%
20%
15%
17%
17%
18%
17%
14%
16%
20%
a
ef
ef
f
gh
p
42%
58%
22%
30%
41%
7%
13%
9%
11%
26%
24%
28%
22%
26%
85%
7%
5%
3%
2
426
175
251
45
104
263
14
44
42
47
136
126
133
97
70
376
23
18
9
16%
13%
18%
12%
22%
29%
1%
11%
14%
14%
23%
18%
18%
17%
11%
17%
10%
13%
12%
a
f
cf
cdf
ghi
n
n
n
pr
41%
59%
11%
24%
62%
3%
10%
10%
11%
32%
30%
31%
23%
16%
88%
5%
4%
2%
3
117
41
76
18
29
68
3
13
17
11
23
26
36
21
34
106
6
2
3
4%
3%
6%
5%
6%
7%
*%
3%
6%
3%
4%
4%
5%
4%
5%
5%
2%
1%
5%
a
f
f
f
q
q
35%
65%
15%
24%
58%
3%
11%
14%
10%
19%
22%
31%
18%
29%
91%
5%
1%
3%
4
48
17
30
10
13
24
1
8
8
8
5
6
9
12
20
43
2
2
1
2%
1%
2%
3%
3%
3%
*%
2%
3%
3%
1%
1%
1%
2%
3%
2%
1%
1%
1%
f
f
f
j
kl
36%
64%
20%
27%
51%
3%
16%
16%
17%
11%
13%
19%
26%
43%
91%
3%
4%
2%
5+
11
3
9
1
5
5
-
2
5
1
*
*
2
2
7
9
*
1
*
*%
*%
1%
*%
1%
1%
-%
*%
2%
*%
*%
*%
*%
*%
1%
*%
*%
1%
1%
f
f
j
k
24%
76%
9%
47%
44%
-%
16%
45%
11%
2%
1%
20%
20%
59%
85%
1%
11%
4%
Mean number of children
.7
.6
.8
.8
1.1
1.1
.1
.5
.8
.7
.8
.7
.8
.7
.7
.7
.4
.6
.7
a
f
cf
cf
g
g
gi
k
pq
p
p
Standard deviation
1.05
.96
1.11
1.05
1.14
1.14
.38
.99
1.23
1.05
.98
.95
1.04
1.04
1.14
1.06
.83
1.00
1.04
Standard error
.02
.02
.03
.05
.05
.03
.01
.04
.06
.05
.04
.03
.03
.04
.04
.02
.04
.04
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
None
1626
155
239
129
126
128
148
132
69
197
1396
230
816
807
786
841
61%
47%
64%
55%
67%
55%
60%
59%
61%
66%
60%
63%
53%
72%
62%
59%
ace
ace
a
a
a
ace
l
10%
15%
8%
8%
8%
9%
8%
4%
12%
86%
14%
50%
50%
48%
52%
1
447
69
58
42
24
41
41
39
18
46
393
54
314
130
202
245
17%
21%
16%
18%
13%
18%
16%
17%
16%
15%
17%
15%
20%
12%
16%
17%
d
m
15%
13%
9%
5%
9%
9%
9%
4%
10%
88%
12%
70%
29%
45%
55%
2
426
69
49
51
21
41
47
36
19
43
366
60
322
104
202
224
16%
21%
13%
22%
11%
18%
19%
16%
16%
15%
16%
16%
21%
9%
16%
16%
bd
bdi
d
d
m
16%
12%
12%
5%
10%
11%
8%
4%
10%
86%
14%
76%
24%
47%
53%
3
117
26
16
11
10
12
10
10
6
6
100
17
71
46
56
61
4%
8%
4%
5%
5%
5%
4%
4%
6%
2%
4%
5%
5%
4%
4%
4%
i
i
i
22%
13%
9%
9%
10%
8%
8%
6%
5%
85%
15%
61%
39%
48%
52%
4
48
8
6
1
6
7
3
6
1
5
42
5
22
26
12
35
2%
2%
2%
*%
3%
3%
1%
3%
1%
2%
2%
1%
1%
2%
1%
3%
c
c
c
n
16%
12%
2%
12%
15%
7%
14%
3%
10%
88%
12%
45%
55%
25%
75%
5+
11
1
3
-
1
2
-
1
-
2
11
*
6
5
2
10
*%
*%
1%
-%
1%
1%
-%
*%
-%
1%
*%
*%
*%
*%
*%
1%
n
12%
25%
-%
9%
16%
-%
9%
-%
13%
97%
3%
55%
45%
15%
85%
Mean number of children
.7
1.0
.7
.8
.7
.9
.7
.8
.7
.6
.7
.7
.8
.5
.7
.8
bcdfghi
i
bi
m
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Standard deviation
1.05
1.13
1.04
.97
1.12
1.17
.99
1.10
1.01
.98
1.05
1.02
1.04
1.03
.98
1.10
Standard error
.02
.07
.06
.06
.07
.07
.06
.07
.06
.06
.02
.03
.02
.02
.02
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
496
253
243
70
58
158
210
97
61
56
60
109
151
108
128
-
-
496
-
Effective Weighted Sample
352
182
172
52
44
113
146
76
39
39
37
72
114
75
98
-
-
352
-
Total
132
64
68
20
20
44
49
25
15
13
14
30
34
31
38
-
-
132
-
49%
51%
**
**
33%
37%
**
**
**
**
22%
25%
24%
28%
-%
-%
100%
-%
Yes, and fluent
10
5
5
**
**
4
3
**
**
**
**
4
3
1
1
-
-
10
-
7%
7%
7%
**
**
8%
7%
**
**
**
**
15%
8%
4%
4%
-%
-%
7%
-%
mn
48%
52%
**
**
37%
35%
**
**
**
**
44%
27%
14%
14%
-%
-%
100%
-%
Yes, but not fluent
21
10
11
**
**
8
9
**
**
**
**
4
7
5
5
-
-
21
-
16%
15%
16%
**
**
17%
18%
**
**
**
**
15%
21%
16%
12%
-%
-%
16%
-%
47%
53%
**
**
36%
42%
**
**
**
**
21%
33%
24%
22%
-%
-%
100%
-%
No
101
50
52
**
**
32
37
**
**
**
**
21
24
25
32
-
-
101
-
77%
77%
76%
**
**
74%
75%
**
**
**
**
71%
71%
80%
84%
-%
-%
77%
-%
kl
49%
51%
**
**
32%
36%
**
**
**
**
21%
24%
25%
31%
-%
-%
100%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
249
247
246
248
282
214
Effective Weighted Sample
352
-
-
-
-
-
-
-
-
-
232
232
175
183
184
174
Total
132
-
-
-
-
-
-
-
-
-
103
29
74
58
60
72
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
45%
55%
Yes, and fluent
10
-
-
-
-
-
-
-
-
-
4
6
6
4
7
3
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
19%
8%
7%
11%
4%
j
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
43%
57%
59%
41%
70%
30%
Yes, but not fluent
21
-
-
-
-
-
-
-
-
-
17
4
13
8
12
9
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
16%
15%
17%
14%
21%
12%
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
61%
39%
59%
41%
No
101
-
-
-
-
-
-
-
-
-
83
19
55
46
41
61
77%
-%
-%
-%
-%
-%
-%
-%
-%
-%
80%
65%
75%
79%
68%
84%
k
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
81%
19%
54%
46%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SL (SN). What is you preferred language? (SINGLE CODE)
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
496
253
243
70
58
158
210
97
61
56
60
109
151
108
128
-
-
496
-
Effective Weighted Sample
352
182
172
52
44
113
146
76
39
39
37
72
114
75
98
-
-
352
-
Total
132
64
68
20
20
44
49
25
15
13
14
30
34
31
38
-
-
132
-
49%
51%
**
**
33%
37%
**
**
**
**
22%
25%
24%
28%
-%
-%
100%
-%
PREFERRED LANGUAGE FOR THOSE WHO CAN SPEAK OR WRITE IN WELSH
English
26
12
14
**
**
10
9
**
**
**
**
8
8
5
4
-
-
26
-
20%
19%
20%
**
**
23%
19%
**
**
**
**
27%
25%
17%
11%
-%
-%
20%
-%
n
n
48%
52%
**
**
39%
35%
**
**
**
**
31%
32%
21%
16%
-%
-%
100%
-%
Welsh
3
1
2
**
**
1
2
**
**
**
**
*
1
1
1
-
-
3
-
3%
2%
3%
**
**
2%
4%
**
**
**
**
2%
3%
3%
3%
-%
-%
3%
-%
32%
68%
**
**
28%
57%
**
**
**
**
13%
29%
30%
28%
-%
-%
100%
-%
Other language
*
-
*
**
**
*
-
**
**
**
**
-
*
-
-
-
-
*
-
*%
-%
*%
**
**
*%
-%
**
**
**
**
-%
*%
-%
-%
-%
-%
*%
-%
-%
100%
**
**
100%
-%
**
**
**
**
-%
100%
-%
-%
-%
-%
100%
-%
Don't know
1
1
-
**
**
-
1
**
**
**
**
*
-
-
1
-
-
1
-
1%
1%
-%
**
**
-%
2%
**
**
**
**
*%
-%
-%
2%
-%
-%
1%
-%
100%
-%
**
**
-%
100%
**
**
**
**
10%
-%
-%
90%
-%
-%
100%
-%
CANNOT SPEAK OR WRITE IN
WELSH
101
50
52
**
**
32
37
**
**
**
**
21
24
25
32
-
-
101
-
77%
77%
76%
**
**
74%
75%
**
**
**
**
71%
71%
80%
84%
-%
-%
77%
-%
kl
49%
51%
**
**
32%
36%
**
**
**
**
21%
24%
25%
31%
-%
-%
100%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SL (SN). What is you preferred language? (SINGLE CODE)
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
496
-
-
-
-
-
-
-
-
-
249
247
246
248
282
214
Effective Weighted Sample
352
-
-
-
-
-
-
-
-
-
232
232
175
183
184
174
Total
132
-
-
-
-
-
-
-
-
-
103
29
74
58
60
72
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
56%
44%
45%
55%
PREFERRED LANGUAGE FOR THOSE WHO CAN SPEAK OR WRITE IN WELSH
English
26
-
-
-
-
-
-
-
-
-
20
6
16
10
15
11
20%
-%
-%
-%
-%
-%
-%
-%
-%
-%
19%
22%
22%
17%
25%
15%
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
63%
37%
58%
42%
Welsh
3
-
-
-
-
-
-
-
-
-
-
3
2
2
3
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
2%
3%
6%
-%
j
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
44%
56%
100%
-%
Other language
*
-
-
-
-
-
-
-
-
-
-
*
*
-
-
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
100%
Don't know
1
-
-
-
-
-
-
-
-
-
1
*
*
*
1
*
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
1%
1%
1%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
90%
10%
54%
46%
64%
36%
CANNOT SPEAK OR WRITE IN WELSH
101
-
-
-
-
-
-
-
-
-
83
19
55
46
41
61
77%
-%
-%
-%
-%
-%
-%
-%
-%
-%
80%
65%
75%
79%
68%
84%
k
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
81%
19%
54%
46%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Can use to make and receive calls
2199
1071
1128
248
315
781
855
272
212
284
558
666
585
482
466
1849
189
103
59
82%
82%
82%
68%
67%
85%
92%
66%
73%
87%
94%
94%
81%
83%
70%
83%
81%
78%
79%
cd
cde
g
gh
ghi
lmn
n
n
q
49%
51%
11%
14%
36%
39%
12%
10%
13%
25%
30%
27%
22%
21%
84%
9%
5%
3%
Can receive but not make calls/
incoming only
44
24
20
15
15
10
4
7
9
2
3
5
22
8
8
34
2
5
3
2%
2%
1%
4%
3%
1%
*%
2%
3%
1%
*%
1%
3%
1%
1%
2%
1%
4%
4%
ef
ef
ij
kn
op
op
54%
46%
34%
34%
23%
9%
15%
21%
6%
6%
12%
50%
19%
19%
77%
5%
11%
7%
Line not working properly/ needs to
be repaired
16
9
7
*
5
6
4
4
3
-
1
4
7
*
5
13
*
1
1
1%
1%
1%
*%
1%
1%
*%
1%
1%
-%
*%
1%
1%
*%
1%
1%
*%
1%
1%
m
56%
44%
2%
30%
42%
27%
23%
18%
-%
9%
24%
43%
1%
32%
84%
2%
9%
4%
No, do not have landline phone
414
195
219
101
132
117
64
130
65
38
33
37
105
89
183
338
42
22
11
15%
15%
16%
28%
28%
13%
7%
32%
23%
12%
6%
5%
15%
15%
28%
15%
18%
17%
16%
ef
ef
f
hij
ij
j
k
k
klm
47%
53%
24%
32%
28%
15%
32%
16%
9%
8%
9%
25%
22%
44%
82%
10%
5%
3%
Don't know
2
2
*
1
1
-
-
-
-
-
-
-
1
1
-
2
-
*
-
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
*%
-%
83%
17%
59%
41%
-%
-%
-%
-%
-%
-%
-%
58%
42%
-%
83%
-%
17%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
114
48
66
*
2
5
107
52
14
5
-
13
17
25
59
86
15
8
5
4%
4%
5%
*%
1%
1%
12%
13%
5%
2%
-%
2%
2%
4%
9%
4%
7%
6%
7%
cde
hij
ij
j
kl
klm
o
o
o
42%
58%
*%
2%
4%
94%
46%
12%
4%
-%
12%
14%
22%
51%
75%
13%
7%
4%
FIXED & MOBILE
2144
1055
1089
263
332
793
756
230
210
282
562
661
598
465
420
1810
176
101
57
80%
81%
79%
72%
71%
87%
82%
56%
73%
87%
94%
93%
83%
80%
63%
81%
75%
77%
78%
cdf
cd
g
gh
ghi
lmn
n
n
p
49%
51%
12%
15%
37%
35%
11%
10%
13%
26%
31%
28%
22%
20%
84%
8%
5%
3%
MOBILE ONLY
406
189
217
102
131
117
55
123
65
38
33
37
105
88
176
334
39
22
11
15%
15%
16%
28%
28%
13%
6%
30%
23%
12%
6%
5%
15%
15%
27%
15%
17%
17%
15%
ef
ef
f
hij
ij
j
k
k
klm
47%
53%
25%
32%
29%
14%
30%
16%
9%
8%
9%
26%
22%
43%
82%
10%
5%
3%
ALL FIXED
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
84%
85%
84%
72%
71%
87%
93%
68%
77%
88%
94%
95%
85%
84%
72%
85%
82%
83%
84%
cd
cde
g
gh
ghi
lmn
n
n
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
ALL MOBILE
2550
1244
1306
365
463
910
811
353
276
320
595
698
703
553
596
2144
215
123
69
95%
96%
95%
100%
99%
99%
88%
85%
95%
98%
100%
98%
98%
95%
90%
96%
92%
93%
93%
f
f
f
g
gh
ghi
mn
mn
n
pqr
49%
51%
14%
18%
36%
32%
14%
11%
13%
23%
27%
28%
22%
23%
84%
8%
5%
3%
NEITHER
10
8
2
-
2
-
8
8
-
-
-
*
1
2
8
7
3
1
*
*%
1%
*%
-%
*%
-%
1%
2%
-%
-%
-%
*%
*%
*%
1%
*%
1%
*%
*%
e
hij
kl
o
79%
21%
-%
20%
-%
80%
74%
-%
-%
-%
2%
7%
19%
72%
63%
30%
5%
1%
MOBILE ONLY NO FIXED
BROADBAND
261
122
138
50
77
85
48
97
41
23
14
18
53
57
133
211
29
13
8
10%
9%
10%
14%
16%
9%
5%
24%
14%
7%
2%
2%
7%
10%
20%
9%
12%
10%
11%
ef
ef
f
hij
ij
j
k
k
klm
47%
53%
19%
30%
33%
19%
37%
16%
9%
5%
7%
20%
22%
51%
81%
11%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Can use to make and receive calls
2199
258
341
205
151
170
228
162
87
247
1875
324
1290
905
1137
1062
82%
79%
92%
88%
80%
73%
92%
72%
77%
83%
81%
88%
83%
81%
90%
75%
adeghi
adegh
g
adeghi
eg
j
o
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
52%
48%
Can receive but not make calls/ incoming
only
44
17
1
-
2
1
4
4
2
3
42
2
25
19
12
32
2%
5%
*%
-%
1%
*%
2%
2%
2%
1%
2%
1%
2%
2%
1%
2%
bcdefghi
c
c
k
n
39%
3%
-%
4%
2%
8%
9%
5%
7%
95%
5%
57%
43%
28%
72%
Line not working properly/ needs to be
repaired
16
4
-
1
3
2
1
1
1
1
12
3
12
3
5
10
1%
1%
-%
*%
2%
1%
*%
*%
1%
*%
1%
1%
1%
*%
*%
1%
23%
-%
7%
19%
12%
7%
5%
5%
7%
79%
21%
80%
20%
33%
67%
No, do not have landline phone
414
47
29
27
33
59
16
56
23
48
377
37
223
189
104
310
15%
14%
8%
12%
17%
25%
7%
25%
21%
16%
16%
10%
14%
17%
8%
22%
bf
bf
abcdfi
abcdfi
bcf
bf
k
n
11%
7%
7%
8%
14%
4%
14%
6%
12%
91%
9%
54%
46%
25%
75%
Don't know
2
1
-
-
-
-
-
1
-
-
2
-
*
2
1
1
*%
*%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
*%
*%
41%
-%
-%
-%
-%
-%
42%
-%
-%
100%
-%
17%
83%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
114
6
12
7
7
11
11
13
5
14
100
15
8
105
53
62
4%
2%
3%
3%
4%
5%
5%
6%
5%
5%
4%
4%
1%
9%
4%
4%
a
l
5%
10%
6%
6%
10%
10%
11%
5%
12%
87%
13%
7%
92%
46%
54%
FIXED & MOBILE
2144
273
330
199
149
161
221
154
85
237
1830
315
1319
822
1102
1043
80%
83%
89%
85%
79%
70%
89%
69%
75%
79%
79%
86%
85%
74%
88%
74%
egh
deghi
egh
eg
deghi
eg
j
m
o
13%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
61%
38%
51%
49%
MOBILE ONLY
406
45
29
27
32
59
16
56
23
47
369
37
223
182
104
302
15%
14%
8%
12%
17%
25%
7%
25%
20%
16%
16%
10%
14%
16%
8%
21%
bf
bf
abcdfi
abcdfi
bcf
bf
k
n
11%
7%
7%
8%
15%
4%
14%
6%
12%
91%
9%
55%
45%
26%
74%
ALL FIXED
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
84%
85%
92%
88%
83%
75%
93%
74%
79%
84%
84%
90%
86%
83%
92%
78%
eg
adeghi
egh
eg
adeghi
eg
j
o
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
ALL MOBILE
2550
318
359
227
181
220
237
210
108
284
2199
351
1542
1004
1205
1345
95%
97%
97%
97%
96%
95%
95%
94%
95%
95%
95%
96%
99%
90%
96%
95%
m
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
60%
39%
47%
53%
NEITHER
10
3
-
-
1
-
-
1
*
1
10
*
1
10
1
10
*%
1%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
1%
*%
1%
l
n
29%
-%
-%
13%
-%
-%
9%
3%
9%
98%
2%
7%
93%
8%
92%
MOBILE ONLY NO FIXED BROADBAND
261
32
9
12
20
32
11
44
16
35
240
21
137
122
66
195
10%
10%
2%
5%
10%
14%
4%
20%
14%
12%
10%
6%
9%
11%
5%
14%
bf
bcf
bcf
abcdfi
bcf
bcf
k
n
12%
3%
5%
8%
12%
4%
17%
6%
14%
92%
8%
53%
47%
25%
75%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
Yes to make calls
2087
1018
1068
220
284
746
836
256
204
267
532
636
554
462
434
1758
174
99
56
92%
92%
92%
84%
85%
93%
97%
91%
91%
93%
95%
94%
90%
94%
91%
93%
91%
90%
89%
cd
cde
g
ln
ln
r
49%
51%
11%
14%
36%
40%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
Yes to receive calls
2089
1017
1072
227
290
749
823
252
208
271
530
632
563
457
438
1763
176
98
52
92%
92%
93%
86%
87%
94%
95%
89%
93%
94%
94%
94%
92%
93%
91%
93%
92%
90%
83%
cd
cd
g
g
qr
r
r
49%
51%
11%
14%
36%
39%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
2%
Yes for internet access
1319
640
679
175
225
515
404
117
112
179
388
452
366
283
218
1145
81
68
24
58%
58%
59%
66%
67%
65%
47%
42%
50%
62%
69%
67%
60%
58%
45%
60%
43%
62%
38%
f
f
f
gh
gh
lmn
n
n
pr
pr
49%
51%
13%
17%
39%
31%
9%
8%
14%
29%
34%
28%
21%
17%
87%
6%
5%
2%
TOTAL PERSONALLY USE
2192
1073
1119
244
317
783
848
269
220
282
552
661
588
483
460
1842
182
108
60
97%
97%
97%
93%
95%
98%
98%
95%
98%
98%
98%
98%
96%
98%
96%
97%
95%
98%
97%
cd
cd
g
g
l
ln
p
49%
51%
11%
14%
36%
39%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
No do not use landline at home
66
30
36
19
17
14
16
13
4
5
9
14
26
7
20
54
9
1
2
3%
3%
3%
7%
5%
2%
2%
5%
2%
2%
2%
2%
4%
1%
4%
3%
5%
1%
3%
ef
ef
ij
km
m
q
46%
54%
29%
26%
21%
24%
20%
7%
7%
14%
21%
39%
11%
29%
81%
14%
2%
3%
Don't know
1
*
*
-
-
1
-
-
-
-
*
-
*
*
-
-
*
*
-
*%
*%
*%
-%
-%
*%
-%
-%
-%
-%
*%
-%
*%
*%
-%
-%
*%
*%
-%
o
67%
33%
-%
-%
100%
-%
-%
-%
-%
33%
-%
33%
67%
-%
-%
33%
67%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
Yes to make calls
2087
248
331
200
136
156
222
155
83
227
1769
317
1219
863
1097
989
92%
89%
97%
97%
87%
90%
96%
93%
92%
91%
92%
96%
92%
93%
95%
90%
adehi
adehi
adei
j
o
12%
16%
10%
7%
7%
11%
7%
4%
11%
85%
15%
58%
41%
53%
47%
Yes to receive calls
2089
262
328
199
136
155
221
153
81
228
1778
311
1226
859
1086
1003
92%
94%
96%
97%
87%
90%
95%
92%
91%
91%
92%
94%
92%
93%
94%
91%
d
dehi
deghi
d
o
13%
16%
10%
6%
7%
11%
7%
4%
11%
85%
15%
59%
41%
52%
48%
Yes for internet access
1319
200
256
166
66
67
155
73
36
126
1139
180
870
446
686
633
58%
72%
75%
80%
42%
39%
67%
44%
40%
50%
59%
55%
66%
48%
59%
57%
deghi
deghi
adefghi
deghi
e
m
15%
19%
13%
5%
5%
12%
6%
3%
10%
86%
14%
66%
34%
52%
48%
TOTAL PERSONALLY USE
2192
271
338
202
153
162
231
161
87
237
1867
325
1290
897
1132
1060
97%
97%
99%
98%
98%
94%
100%
97%
97%
94%
97%
99%
97%
97%
98%
96%
ei
e
ei
aeghi
j
o
12%
15%
9%
7%
7%
11%
7%
4%
11%
85%
15%
59%
41%
52%
48%
No do not use landline at home
66
8
4
4
3
11
1
5
3
14
62
4
37
30
23
44
3%
3%
1%
2%
2%
6%
*%
3%
3%
6%
3%
1%
3%
3%
2%
4%
f
bcdf
f
f
bdf
k
n
12%
7%
7%
4%
16%
2%
8%
4%
21%
93%
7%
55%
45%
34%
66%
Don't know
1
-
-
-
-
-
-
-
-
-
*
*
*
*
*
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
33%
67%
33%
67%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3046
1488
1558
320
408
996
1322
440
330
415
655
771
908
650
716
1858
389
402
397
Effective Weighted Sample
2139
1041
1098
227
292
703
936
307
231
285
490
549
655
463
505
1648
256
279
345
Total
2199
1071
1128
248
315
781
855
272
212
284
558
666
585
482
466
1849
189
103
59
49%
51%
11%
14%
36%
39%
12%
10%
13%
25%
30%
27%
22%
21%
84%
9%
5%
3%
On a monthly or quarterly basis,
alongside call charges and other
costs
1998
961
1038
190
296
721
791
260
199
255
511
584
533
451
430
1678
173
95
52
91%
90%
92%
77%
94%
92%
93%
96%
94%
90%
92%
88%
91%
94%
92%
91%
92%
92%
88%
c
c
c
ij
k
k
48%
52%
10%
15%
36%
40%
13%
10%
13%
26%
29%
27%
23%
22%
84%
9%
5%
3%
12 months in advance (a lump sum
of around £120-£160 for the year)
and then pay monthly or quarterly
for call charges and other costs
109
60
50
6
11
43
48
5
10
21
36
37
40
16
17
93
7
4
5
5%
6%
4%
3%
3%
6%
6%
2%
5%
7%
6%
6%
7%
3%
4%
5%
4%
4%
8%
g
g
mn
op
55%
45%
6%
10%
40%
44%
5%
9%
19%
33%
34%
36%
14%
15%
85%
7%
4%
4%
Don't know
92
51
41
52
7
17
16
6
3
8
11
45
13
15
19
77
8
4
2
4%
5%
4%
21%
2%
2%
2%
2%
1%
3%
2%
7%
2%
3%
4%
4%
4%
4%
4%
def
lm
56%
44%
56%
8%
19%
17%
7%
3%
9%
12%
49%
14%
17%
21%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3046
199
238
219
199
181
231
184
194
213
2161
885
1622
1419
1658
1388
Effective Weighted Sample
2139
192
224
212
190
173
222
177
186
203
1752
413
1142
1027
1131
1009
Total
2199
258
341
205
151
170
228
162
87
247
1875
324
1290
905
1137
1062
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
52%
48%
On a monthly or quarterly basis, alongside
call charges and other costs
1998
249
306
180
146
161
212
151
71
203
1701
297
1181
815
1028
970
91%
96%
90%
88%
96%
95%
93%
93%
81%
82%
91%
92%
92%
90%
90%
91%
bchi
hi
bchi
chi
hi
hi
12%
15%
9%
7%
8%
11%
8%
4%
10%
85%
15%
59%
41%
51%
49%
12 months in advance (a lump sum of
around £120-£160 for the year) and then
pay monthly or quarterly for call charges
and other costs
109
7
19
16
5
2
7
2
10
25
91
18
65
44
62
47
5%
3%
6%
8%
4%
1%
3%
1%
12%
10%
5%
6%
5%
5%
5%
4%
eg
aefg
abdefg
adefg
6%
17%
15%
5%
2%
6%
2%
9%
23%
84%
16%
60%
40%
57%
43%
Don't know
92
3
16
9
-
7
9
9
6
19
83
9
44
46
47
45
4%
1%
5%
5%
-%
4%
4%
6%
7%
8%
4%
3%
3%
5%
4%
4%
ad
ad
d
d
ad
ad
ad
3%
17%
10%
-%
7%
10%
10%
7%
20%
90%
10%
48%
50%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Mobile phone
1713
851
862
342
407
683
282
244
174
216
425
429
480
377
426
1453
143
71
46
64%
65%
63%
94%
87%
75%
30%
59%
60%
66%
71%
60%
67%
65%
64%
65%
61%
54%
62%
def
ef
f
g
gh
k
q
q
q
50%
50%
20%
24%
40%
16%
14%
10%
13%
25%
25%
28%
22%
25%
85%
8%
4%
3%
Landline phone at home
852
390
462
13
48
199
590
151
102
101
150
246
208
187
210
701
78
50
23
32%
30%
34%
4%
10%
22%
64%
36%
35%
31%
25%
35%
29%
32%
32%
31%
33%
38%
31%
a
c
cd
cde
j
j
l
o
46%
54%
2%
6%
23%
69%
18%
12%
12%
18%
29%
24%
22%
25%
82%
9%
6%
3%
Landline phone at work
70
36
34
5
6
22
38
9
9
7
14
23
21
11
14
54
7
6
3
3%
3%
2%
1%
1%
2%
4%
2%
3%
2%
2%
3%
3%
2%
2%
2%
3%
5%
4%
cde
o
52%
48%
7%
8%
31%
54%
13%
13%
11%
20%
33%
31%
15%
21%
77%
10%
9%
4%
Public payphone
25
15
10
4
5
7
10
5
4
1
2
9
9
2
6
20
2
2
1
1%
1%
1%
1%
1%
1%
1%
1%
2%
*%
*%
1%
1%
*%
1%
1%
1%
1%
2%
j
61%
39%
15%
19%
28%
38%
18%
17%
3%
7%
35%
34%
6%
25%
79%
8%
7%
5%
Other
8
5
3
*
2
1
5
5
-
*
1
2
2
1
4
4
3
1
1
*%
*%
*%
*%
*%
*%
1%
1%
-%
*%
*%
*%
*%
*%
1%
*%
1%
1%
1%
o
o
o
59%
41%
5%
22%
12%
60%
57%
-%
2%
17%
22%
19%
14%
44%
43%
36%
14%
7%
Don't know
7
3
4
2
1
3
2
-
-
*
2
2
*
3
1
5
*
2
*
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
1%
*%
*%
*%
1%
*%
o
42%
58%
23%
8%
38%
32%
-%
-%
4%
36%
28%
5%
45%
22%
67%
5%
26%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Mobile phone
1713
266
202
142
116
155
152
152
78
190
1519
194
1175
535
715
998
64%
81%
55%
61%
61%
67%
61%
68%
69%
63%
66%
53%
76%
48%
57%
70%
bcdefghi
b
b
b
b
k
m
n
16%
12%
8%
7%
9%
9%
9%
5%
11%
89%
11%
69%
31%
42%
58%
Landline phone at home
852
46
157
83
59
73
87
70
32
94
705
146
319
530
485
367
32%
14%
42%
36%
31%
31%
35%
31%
28%
32%
31%
40%
21%
47%
38%
26%
adeghi
a
a
a
a
a
a
a
j
l
o
5%
18%
10%
7%
9%
10%
8%
4%
11%
83%
17%
37%
62%
57%
43%
Landline phone at work
70
5
9
7
12
4
7
1
1
9
49
21
37
33
44
26
3%
1%
2%
3%
6%
2%
3%
*%
1%
3%
2%
6%
2%
3%
3%
2%
g
abegh
g
g
j
o
7%
12%
10%
17%
6%
10%
1%
2%
12%
71%
29%
52%
48%
62%
38%
Public payphone
25
10
-
-
3
-
1
-
1
5
24
1
13
12
8
17
1%
3%
-%
-%
1%
-%
*%
-%
1%
2%
1%
*%
1%
1%
1%
1%
bcefg
bceg
41%
-%
-%
11%
-%
4%
-%
4%
20%
96%
4%
52%
48%
31%
69%
Other
8
-
-
1
-
-
1
1
1
-
6
2
3
5
4
5
*%
-%
-%
*%
-%
-%
*%
*%
1%
-%
*%
*%
*%
*%
*%
*%
-%
-%
10%
-%
-%
15%
10%
9%
-%
79%
21%
39%
61%
43%
57%
Don't know
7
-
3
-
-
-
-
-
-
1
4
3
4
3
4
3
*%
-%
1%
-%
-%
-%
-%
-%
-%
*%
*%
1%
*%
*%
*%
*%
-%
47%
-%
-%
-%
-%
-%
-%
20%
63%
37%
59%
41%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Mobile phone
1604
802
802
342
397
624
241
240
168
201
377
387
461
345
410
1352
137
69
45
60%
62%
58%
94%
85%
68%
26%
58%
58%
62%
63%
54%
64%
59%
62%
60%
59%
53%
62%
def
ef
f
k
k
q
q
50%
50%
21%
25%
39%
15%
15%
10%
13%
23%
24%
29%
22%
26%
84%
9%
4%
3%
Landline phone at home
1029
479
550
19
64
281
665
161
121
121
215
314
248
228
239
854
91
57
27
38%
37%
40%
5%
14%
31%
72%
39%
42%
37%
36%
44%
34%
39%
36%
38%
39%
43%
37%
c
cd
cde
ln
47%
53%
2%
6%
27%
65%
16%
12%
12%
21%
31%
24%
22%
23%
83%
9%
6%
3%
Public payphone
14
10
4
1
2
2
9
5
-
1
*
1
4
3
6
12
1
*
*
1%
1%
*%
*%
*%
*%
1%
1%
-%
*%
*%
*%
*%
*%
1%
1%
*%
*%
1%
e
hj
70%
30%
8%
11%
15%
66%
37%
-%
10%
2%
10%
26%
19%
45%
87%
8%
2%
3%
Other
20
7
13
2
3
8
6
5
*
*
3
8
5
2
4
13
3
3
1
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
*%
1%
1%
*%
1%
1%
1%
2%
1%
o
35%
65%
10%
16%
42%
31%
24%
2%
1%
13%
43%
27%
8%
22%
66%
16%
14%
4%
Don't know
9
3
5
*
2
*
6
2
*
1
*
1
2
3
2
5
1
2
*
*%
*%
*%
*%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
2%
*%
e
opr
39%
61%
6%
19%
2%
74%
22%
2%
13%
2%
17%
25%
31%
27%
64%
7%
27%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Mobile phone
1604
256
193
126
110
146
136
142
72
171
1425
179
1096
504
649
954
60%
78%
52%
54%
58%
63%
55%
63%
63%
57%
62%
49%
71%
45%
52%
67%
bcdefghi
bc
bc
bcf
k
m
n
16%
12%
8%
7%
9%
8%
9%
4%
11%
89%
11%
68%
31%
40%
60%
Landline phone at home
1029
66
172
107
75
85
107
79
39
123
848
181
438
589
592
437
38%
20%
46%
46%
40%
37%
43%
35%
35%
41%
37%
49%
28%
53%
47%
31%
aegh
aegh
a
a
a
a
a
a
j
l
o
6%
17%
10%
7%
8%
10%
8%
4%
12%
82%
18%
43%
57%
58%
42%
Public payphone
14
5
-
-
1
-
-
2
-
3
13
1
2
12
4
10
1%
2%
-%
-%
1%
-%
-%
1%
-%
1%
1%
*%
*%
1%
*%
1%
befh
l
38%
-%
-%
9%
-%
-%
17%
-%
23%
92%
8%
16%
84%
28%
72%
Other
20
-
5
1
2
-
4
1
1
-
15
5
12
8
10
10
1%
-%
1%
*%
1%
-%
1%
*%
1%
-%
1%
1%
1%
1%
1%
1%
-%
24%
4%
9%
-%
19%
4%
6%
-%
76%
24%
62%
38%
51%
49%
Don't know
9
-
1
-
-
-
2
1
1
1
8
1
2
7
4
5
*%
-%
*%
-%
-%
-%
1%
*%
1%
*%
*%
*%
*%
1%
*%
*%
l
-%
13%
-%
-%
-%
22%
9%
11%
10%
92%
8%
23%
77%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
BT
954
457
497
105
94
295
460
123
86
120
235
299
259
194
201
792
83
42
38
42%
41%
43%
40%
28%
37%
53%
44%
38%
42%
42%
44%
42%
40%
42%
42%
43%
38%
60%
d
d
cde
opq
48%
52%
11%
10%
31%
48%
13%
9%
13%
25%
31%
27%
20%
21%
83%
9%
4%
4%
SkyTalk
399
198
201
54
91
162
92
40
39
48
111
115
104
94
85
315
43
31
10
18%
18%
17%
21%
27%
20%
11%
14%
18%
17%
20%
17%
17%
19%
18%
17%
23%
28%
17%
f
ef
f
g
o
or
50%
50%
14%
23%
41%
23%
10%
10%
12%
28%
29%
26%
24%
21%
79%
11%
8%
3%
Virgin Media (including NTL and
Telewest)
386
206
181
42
68
165
112
39
38
58
104
108
107
94
77
330
39
13
4
17%
19%
16%
16%
20%
21%
13%
14%
17%
20%
18%
16%
17%
19%
16%
17%
20%
12%
6%
f
f
g
qr
qr
r
53%
47%
11%
17%
43%
29%
10%
10%
15%
27%
28%
28%
24%
20%
85%
10%
3%
1%
Talk Talk/ Carphone Warehouse
262
114
147
22
45
92
102
43
31
39
49
69
55
66
71
232
13
10
6
12%
10%
13%
8%
14%
12%
12%
15%
14%
14%
9%
10%
9%
13%
15%
12%
7%
9%
9%
j
j
j
l
kl
p
44%
56%
9%
17%
35%
39%
16%
12%
15%
19%
27%
21%
25%
27%
89%
5%
4%
2%
EE/ Everything Everywhere
63
34
29
6
11
32
13
9
9
9
16
19
27
9
8
58
3
1
1
3%
3%
2%
2%
3%
4%
2%
3%
4%
3%
3%
3%
4%
2%
2%
3%
2%
1%
1%
f
f
mn
r
54%
46%
10%
18%
52%
21%
14%
14%
15%
26%
30%
42%
15%
13%
92%
5%
2%
1%
Plusnet
47
23
24
3
10
14
21
7
8
4
15
12
19
8
8
42
2
2
1
2%
2%
2%
1%
3%
2%
2%
3%
4%
2%
3%
2%
3%
2%
2%
2%
1%
2%
1%
50%
50%
6%
21%
30%
44%
16%
17%
9%
33%
26%
40%
17%
17%
90%
4%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
Post Office
21
9
11
3
-
3
15
8
2
*
1
2
6
4
9
17
1
3
*
1%
1%
1%
1%
-%
*%
2%
3%
1%
*%
*%
*%
1%
1%
2%
1%
*%
2%
1%
de
ij
k
op
45%
55%
13%
-%
15%
72%
40%
11%
2%
5%
8%
30%
20%
42%
81%
4%
13%
2%
Kingston Communications
12
6
6
2
1
3
7
1
3
1
4
6
4
1
1
12
-
-
*
1%
1%
*%
1%
*%
*%
1%
*%
1%
*%
1%
1%
1%
*%
*%
1%
-%
-%
*%
52%
48%
14%
8%
23%
55%
6%
23%
6%
30%
51%
30%
11%
7%
99%
-%
-%
1%
Other
71
33
38
4
8
24
34
8
6
5
22
30
22
12
7
61
4
4
1
3%
3%
3%
2%
2%
3%
4%
3%
3%
2%
4%
4%
4%
2%
2%
3%
2%
4%
2%
n
n
46%
54%
6%
12%
34%
48%
11%
8%
7%
31%
43%
30%
16%
10%
87%
6%
6%
2%
Don't know
45
23
22
22
7
8
9
6
3
1
6
14
12
8
11
37
4
3
2
2%
2%
2%
8%
2%
1%
1%
2%
1%
1%
1%
2%
2%
2%
2%
2%
2%
3%
3%
def
50%
50%
48%
15%
17%
21%
13%
6%
3%
12%
31%
26%
18%
25%
81%
8%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
BT
954
103
186
90
60
64
94
54
27
114
745
209
505
447
540
413
42%
37%
54%
43%
39%
37%
40%
33%
30%
46%
39%
63%
38%
48%
47%
37%
acdefgh
gh
h
gh
j
l
o
11%
20%
9%
6%
7%
10%
6%
3%
12%
78%
22%
53%
47%
57%
43%
SkyTalk
399
51
46
38
24
32
32
30
20
42
366
33
266
130
198
201
18%
18%
13%
18%
15%
18%
14%
18%
23%
17%
19%
10%
20%
14%
17%
18%
bf
k
m
13%
11%
9%
6%
8%
8%
8%
5%
11%
92%
8%
67%
33%
50%
50%
Virgin Media (including NTL and Telewest)
386
56
29
32
20
53
60
28
23
28
364
22
262
125
159
228
17%
20%
8%
16%
13%
31%
26%
17%
26%
11%
19%
7%
20%
13%
14%
21%
bi
b
abcdgi
bcdgi
b
bcdgi
k
m
n
14%
7%
8%
5%
14%
16%
7%
6%
7%
94%
6%
68%
32%
41%
59%
Talk Talk/ Carphone Warehouse
262
30
49
19
34
11
20
25
8
35
245
17
147
115
132
130
12%
11%
14%
9%
22%
7%
9%
15%
9%
14%
13%
5%
11%
12%
11%
12%
e
acefh
ef
e
k
11%
19%
7%
13%
4%
8%
10%
3%
14%
94%
6%
56%
44%
50%
50%
EE/ Everything Everywhere
63
23
8
2
5
2
3
4
5
6
58
4
40
23
23
39
3%
8%
2%
1%
3%
1%
1%
3%
5%
2%
3%
1%
3%
2%
2%
4%
bcdefgi
cef
n
36%
13%
3%
8%
3%
5%
7%
8%
9%
93%
7%
64%
36%
37%
63%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
Plusnet
47
6
2
7
3
2
7
5
1
10
35
12
30
17
25
22
2%
2%
1%
3%
2%
1%
3%
3%
1%
4%
2%
4%
2%
2%
2%
2%
b
b
j
13%
5%
15%
6%
3%
16%
10%
2%
21%
74%
26%
64%
36%
53%
47%
Post Office
21
4
1
1
2
1
1
5
*
2
14
7
5
16
8
13
1%
1%
*%
*%
1%
1%
*%
3%
*%
1%
1%
2%
*%
2%
1%
1%
bcfh
j
l
18%
5%
4%
11%
6%
4%
23%
1%
8%
67%
33%
24%
76%
38%
62%
Kingston Communications
12
-
-
-
1
-
-
11
-
-
11
1
6
6
5
6
1%
-%
-%
-%
*%
-%
-%
7%
-%
-%
1%
*%
*%
1%
*%
1%
abcdefhi
-%
-%
-%
6%
-%
-%
93%
-%
-%
94%
6%
50%
50%
45%
55%
Other
71
2
17
14
3
3
8
3
3
8
54
17
41
29
40
31
3%
1%
5%
7%
2%
2%
4%
2%
3%
3%
3%
5%
3%
3%
3%
3%
a
adeg
j
3%
24%
20%
4%
5%
12%
4%
4%
11%
76%
24%
59%
41%
57%
43%
Don't know
45
5
4
5
4
4
7
2
1
6
38
7
26
19
24
21
2%
2%
1%
2%
2%
2%
3%
1%
2%
2%
2%
2%
2%
2%
2%
2%
11%
9%
10%
8%
9%
15%
4%
3%
13%
84%
16%
57%
43%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
Base for %
2229
1089
1140
247
328
792
863
280
223
284
558
671
607
482
469
1871
188
108
62
49%
51%
11%
15%
36%
39%
13%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
Very satisfied
1274
602
672
125
170
425
554
172
127
157
284
357
343
287
287
1074
109
55
35
57%
55%
59%
51%
52%
54%
64%
62%
57%
56%
51%
53%
57%
60%
61%
57%
58%
51%
58%
cde
j
k
k
q
47%
53%
10%
13%
33%
43%
14%
10%
12%
22%
28%
27%
23%
23%
84%
9%
4%
3%
Fairly satisfied
710
369
340
86
114
269
241
84
74
92
197
223
206
142
139
582
64
44
20
32%
34%
30%
35%
35%
34%
28%
30%
33%
32%
35%
33%
34%
29%
30%
31%
34%
40%
33%
b
f
f
f
or
52%
48%
12%
16%
38%
34%
12%
10%
13%
28%
31%
29%
20%
20%
82%
9%
6%
3%
TOTAL SATISFIED
1983
971
1012
211
284
694
795
256
201
250
481
580
549
429
426
1656
173
99
56
89%
89%
89%
85%
87%
88%
92%
92%
90%
88%
86%
86%
91%
89%
91%
89%
92%
91%
91%
cde
j
k
k
49%
51%
11%
14%
35%
40%
13%
10%
13%
24%
29%
28%
22%
21%
83%
9%
5%
3%
Neither
136
74
62
26
24
53
33
10
12
20
47
52
29
28
27
117
10
4
4
6%
7%
5%
11%
7%
7%
4%
4%
5%
7%
8%
8%
5%
6%
6%
6%
6%
4%
7%
ef
f
f
g
l
54%
46%
19%
18%
39%
24%
7%
9%
15%
34%
39%
21%
20%
20%
86%
8%
3%
3%
Fairly dissatisfied
69
30
39
8
12
27
23
8
6
6
19
25
20
13
11
62
3
4
1
3%
3%
3%
3%
4%
3%
3%
3%
3%
2%
3%
4%
3%
3%
2%
3%
2%
3%
1%
r
43%
57%
11%
17%
39%
33%
12%
8%
9%
27%
37%
29%
18%
16%
89%
4%
5%
1%
Very dissatisfied
41
14
27
2
8
18
13
5
5
7
12
13
9
13
6
37
1
2
1
2%
1%
2%
1%
2%
2%
2%
2%
2%
3%
2%
2%
1%
3%
1%
2%
1%
2%
1%
34%
66%
4%
20%
43%
33%
13%
12%
18%
28%
33%
21%
31%
15%
90%
3%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
TOTAL DISSATISFIED
110
44
66
9
20
45
36
14
11
14
30
39
29
25
17
98
4
5
2
5%
4%
6%
4%
6%
6%
4%
5%
5%
5%
5%
6%
5%
5%
4%
5%
2%
5%
3%
pr
40%
60%
9%
18%
41%
33%
12%
10%
12%
28%
35%
26%
23%
15%
90%
4%
5%
1%
Don't know
30
15
15
17
7
6
*
3
1
3
4
4
8
8
10
25
3
1
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
Base for %
2229
276
342
204
153
171
230
165
85
244
1904
326
1310
914
1143
1086
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
Very satisfied
1274
112
201
116
73
131
143
90
58
150
1083
191
709
560
674
600
57%
41%
59%
57%
48%
77%
62%
54%
68%
62%
57%
59%
54%
61%
59%
55%
ad
a
abcdfgi
ad
a
acdg
ad
l
9%
16%
9%
6%
10%
11%
7%
5%
12%
85%
15%
56%
44%
53%
47%
Fairly satisfied
710
128
101
58
68
30
67
55
20
54
613
97
432
278
348
362
32%
46%
30%
28%
44%
18%
29%
34%
24%
22%
32%
30%
33%
30%
30%
33%
bcefghi
e
e
bcefghi
e
ehi
18%
14%
8%
10%
4%
9%
8%
3%
8%
86%
14%
61%
39%
49%
51%
TOTAL SATISFIED
1983
240
303
174
141
161
210
145
78
204
1696
288
1141
838
1022
961
89%
87%
88%
85%
92%
94%
91%
88%
91%
84%
89%
88%
87%
92%
89%
89%
ci
abcgi
ci
ci
l
12%
15%
9%
7%
8%
11%
7%
4%
10%
85%
15%
58%
42%
52%
48%
Neither
136
18
16
19
7
5
13
11
4
25
118
18
98
38
67
69
6%
7%
5%
9%
4%
3%
5%
7%
4%
10%
6%
5%
7%
4%
6%
6%
bdeh
bdeh
m
13%
12%
14%
5%
3%
9%
8%
3%
19%
87%
13%
72%
28%
49%
51%
Fairly dissatisfied
69
14
13
8
4
3
3
7
2
8
58
11
47
22
30
39
3%
5%
4%
4%
3%
2%
1%
4%
3%
3%
3%
3%
4%
2%
3%
4%
f
20%
19%
11%
6%
4%
5%
11%
4%
11%
84%
16%
68%
32%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
Very dissatisfied
41
4
11
4
2
3
4
2
1
7
31
10
25
16
24
17
2%
2%
3%
2%
1%
1%
2%
1%
2%
3%
2%
3%
2%
2%
2%
2%
10%
27%
9%
4%
6%
10%
4%
3%
16%
76%
24%
62%
38%
59%
41%
TOTAL DISSATISFIED
110
18
24
12
6
5
7
9
4
14
89
20
72
38
54
56
5%
7%
7%
6%
4%
3%
3%
5%
4%
6%
5%
6%
5%
4%
5%
5%
16%
22%
11%
5%
5%
7%
8%
3%
13%
81%
19%
65%
35%
49%
51%
Don't know
30
3
-
2
3
1
2
2
5
7
26
4
17
13
11
18
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
One
(1.0)
568
255
313
37
75
134
321
169
92
59
38
120
144
102
201
462
62
25
19
21%
20%
23%
10%
16%
15%
35%
41%
32%
18%
6%
17%
20%
18%
30%
21%
26%
19%
26%
a
c
c
cde
hij
ij
j
klm
oq
oq
45%
55%
7%
13%
24%
57%
30%
16%
10%
7%
21%
25%
18%
36%
81%
11%
4%
3%
Two
(2.0)
1045
512
533
89
249
360
346
108
115
162
304
329
271
232
212
872
93
56
25
39%
39%
39%
24%
53%
39%
37%
26%
40%
50%
51%
46%
38%
40%
32%
39%
40%
42%
34%
cef
c
c
g
gh
gh
lmn
n
n
r
r
49%
51%
9%
24%
34%
33%
10%
11%
16%
29%
32%
26%
22%
20%
83%
9%
5%
2%
Three
(3.0)
475
239
236
93
81
215
86
42
43
61
134
133
127
121
93
412
32
19
12
18%
18%
17%
25%
17%
24%
9%
10%
15%
19%
23%
19%
18%
21%
14%
18%
14%
14%
16%
df
f
df
g
gh
n
n
pq
50%
50%
19%
17%
45%
18%
9%
9%
13%
28%
28%
27%
26%
20%
87%
7%
4%
3%
Four or more
(4.0)
463
239
224
146
58
200
58
34
25
37
118
116
161
97
89
398
29
24
12
17%
18%
16%
40%
12%
22%
6%
8%
9%
11%
20%
16%
22%
17%
13%
18%
12%
18%
17%
def
f
df
ghi
kmn
p
p
52%
48%
32%
13%
43%
13%
7%
5%
8%
26%
25%
35%
21%
19%
86%
6%
5%
3%
None
(0.0)
124
56
68
*
4
5
115
60
13
5
-
14
17
27
66
92
18
8
5
5%
4%
5%
*%
1%
1%
12%
15%
5%
2%
-%
2%
2%
5%
10%
4%
8%
6%
7%
cde
hij
ij
j
kl
klm
o
o
45%
55%
*%
3%
4%
93%
48%
11%
4%
-%
11%
14%
22%
53%
74%
15%
7%
4%
Don't know
1
*
*
-
*
-
*
-
*
-
-
-
-
*
*
*
-
*
-
*%
*%
*%
-%
*%
-%
*%
-%
*%
-%
-%
-%
-%
*%
*%
*%
-%
*%
-%
52%
48%
-%
52%
-%
48%
-%
48%
-%
-%
-%
-%
48%
52%
48%
-%
52%
-%
Mean mobiles in
household
2.2
2.3
2.2
2.9
2.2
2.5
1.6
1.6
1.9
2.2
2.6
2.3
2.4
2.3
1.9
2.3
2.0
2.2
2.1
b
def
f
df
g
gh
ghi
n
n
n
pr
p
Standard deviation
1.10
1.10
1.11
1.03
.90
1.01
1.02
1.11
1.00
.92
.88
1.00
1.11
1.08
1.17
1.10
1.10
1.14
1.18
Standard error
.02
.03
.03
.05
.04
.03
.03
.04
.05
.04
.03
.03
.03
.04
.04
.02
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
One
(1.0)
568
66
66
45
43
45
44
62
29
62
486
82
227
339
246
322
21%
20%
18%
19%
23%
19%
18%
28%
26%
21%
21%
22%
15%
30%
20%
23%
abcef
bf
l
n
12%
12%
8%
8%
8%
8%
11%
5%
11%
86%
14%
40%
60%
43%
57%
Two
(2.0)
1045
109
149
92
78
81
116
83
37
126
877
168
672
372
537
508
39%
33%
40%
40%
42%
35%
47%
37%
33%
42%
38%
46%
43%
33%
43%
36%
h
aegh
ah
j
m
o
10%
14%
9%
8%
8%
11%
8%
4%
12%
84%
16%
64%
36%
51%
49%
Three
(3.0)
475
67
55
47
32
44
48
40
22
58
416
59
333
141
224
251
18%
21%
15%
20%
17%
19%
19%
18%
19%
19%
18%
16%
21%
13%
18%
18%
m
14%
12%
10%
7%
9%
10%
8%
5%
12%
88%
12%
70%
30%
47%
53%
Four or more
(4.0)
463
75
90
43
27
50
29
26
20
38
420
43
309
151
199
264
17%
23%
24%
19%
14%
22%
12%
11%
17%
13%
18%
12%
20%
14%
16%
19%
dfgi
dfgi
fg
dfgi
k
m
16%
19%
9%
6%
11%
6%
6%
4%
8%
91%
9%
67%
33%
43%
57%
None
(0.0)
124
9
12
7
8
11
11
14
5
15
109
15
9
114
53
71
5%
3%
3%
3%
4%
5%
5%
6%
5%
5%
5%
4%
1%
10%
4%
5%
l
8%
10%
6%
6%
9%
9%
11%
4%
12%
88%
12%
7%
92%
43%
57%
Don't know
1
-
-
-
-
-
-
-
*
-
1
-
-
1
*
*
*%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
-%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
48%
-%
100%
-%
-%
100%
52%
48%
Mean mobiles in household
2.2
2.4
2.4
2.3
2.1
2.3
2.2
2.0
2.2
2.1
2.2
2.1
2.5
1.9
2.2
2.2
dfghi
dfgi
g
g
k
m
Standard deviation
1.10
1.13
1.13
1.07
1.06
1.15
1.00
1.08
1.15
1.04
1.12
1.01
.99
1.17
1.06
1.14
Standard error
.02
.07
.07
.07
.07
.07
.06
.07
.07
.07
.02
.03
.02
.03
.02
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No
(0.0)
75
46
29
7
3
10
54
9
10
10
6
15
20
22
18
65
4
5
1
3%
4%
2%
2%
1%
1%
6%
2%
4%
3%
1%
2%
3%
4%
3%
3%
2%
4%
2%
b
cde
j
j
61%
39%
10%
5%
14%
72%
12%
14%
14%
8%
20%
26%
30%
24%
87%
5%
6%
2%
1
(1.0)
2283
1085
1197
338
417
812
715
323
244
296
531
620
624
496
543
1913
195
111
64
85%
83%
87%
93%
89%
89%
77%
78%
84%
91%
89%
87%
87%
85%
82%
86%
84%
84%
86%
a
ef
f
f
g
gh
gh
n
n
48%
52%
15%
18%
36%
31%
14%
11%
13%
23%
27%
27%
22%
24%
84%
9%
5%
3%
2
(2.0)
171
103
69
14
41
80
36
17
20
10
55
57
53
29
32
149
13
7
3
6%
8%
5%
4%
9%
9%
4%
4%
7%
3%
9%
8%
7%
5%
5%
7%
5%
5%
4%
b
cf
cf
i
gi
mn
n
r
60%
40%
8%
24%
46%
21%
10%
12%
6%
32%
34%
31%
17%
19%
87%
7%
4%
2%
3
(3.0)
13
8
6
4
*
5
4
2
1
2
1
4
2
3
3
10
2
1
*
*%
1%
*%
1%
*%
1%
*%
1%
*%
*%
*%
1%
*%
1%
1%
*%
1%
1%
*%
d
57%
43%
30%
1%
38%
31%
18%
10%
12%
9%
31%
19%
25%
25%
76%
18%
5%
1%
4 or more
(4.0)
8
3
5
1
2
3
2
1
-
1
2
2
3
3
*
6
1
*
1
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
1%
*%
1%
38%
62%
16%
18%
40%
26%
8%
-%
17%
24%
27%
37%
33%
2%
76%
14%
3%
7%
No mobiles in household
(0.0)
125
56
69
*
4
5
115
60
14
5
-
14
17
27
66
92
18
9
5
5%
4%
5%
*%
1%
1%
12%
15%
5%
2%
-%
2%
2%
5%
10%
4%
8%
7%
7%
cde
hij
ij
j
kl
klm
o
o
o
45%
55%
*%
4%
4%
92%
48%
11%
4%
-%
11%
14%
22%
53%
74%
15%
7%
4%
Mean mobiles used
1.0
1.0
1.0
1.1
1.1
1.1
.9
.9
1.0
1.0
1.1
1.1
1.0
1.0
.9
1.0
1.0
1.0
1.0
f
f
f
g
g
ghi
mn
mn
n
q
Standard deviation
.43
.45
.42
.37
.36
.39
.49
.49
.41
.37
.36
.41
.42
.45
.44
.43
.49
.44
.46
Standard error
.01
.01
.01
.02
.01
.01
.01
.02
.02
.02
.01
.01
.01
.02
.01
.01
.02
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
PERSONALLY USE MOBILE
Yes
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
93%
92%
93%
98%
98%
98%
82%
83%
92%
95%
99%
96%
95%
91%
87%
93%
91%
90%
91%
f
f
f
g
g
ghi
mn
mn
n
q
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
No
199
102
97
8
8
15
169
69
24
15
6
28
37
49
84
157
22
13
6
7%
8%
7%
2%
2%
2%
18%
17%
8%
5%
1%
4%
5%
9%
13%
7%
9%
10%
9%
cde
hij
j
j
kl
klm
51%
49%
4%
4%
8%
85%
35%
12%
8%
3%
14%
19%
25%
42%
79%
11%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
No
(0.0)
75
6
10
3
5
4
7
11
2
17
64
10
18
56
39
36
3%
2%
3%
1%
3%
2%
3%
5%
1%
6%
3%
3%
1%
5%
3%
3%
ch
aceh
l
9%
14%
4%
6%
6%
9%
15%
2%
22%
86%
14%
24%
74%
52%
48%
1
(1.0)
2283
271
317
207
165
211
223
172
99
249
1965
317
1380
899
1082
1200
85%
83%
85%
89%
87%
91%
90%
77%
87%
83%
85%
87%
89%
80%
86%
85%
g
g
g
abgi
agi
g
m
12%
14%
9%
7%
9%
10%
8%
4%
11%
86%
14%
60%
39%
47%
53%
2
(2.0)
171
40
26
15
11
3
5
25
7
18
152
19
129
42
73
99
6%
12%
7%
6%
6%
1%
2%
11%
6%
6%
7%
5%
8%
4%
6%
7%
bcdefhi
ef
ef
ef
defhi
ef
ef
m
24%
15%
8%
6%
2%
3%
15%
4%
10%
89%
11%
75%
25%
42%
58%
3
(3.0)
13
-
4
2
1
1
1
1
-
1
9
4
8
5
8
5
*%
-%
1%
1%
*%
*%
*%
*%
-%
*%
*%
1%
1%
*%
1%
*%
-%
28%
15%
4%
6%
9%
7%
-%
7%
71%
29%
60%
40%
63%
37%
4 or more
(4.0)
8
-
2
-
-
1
1
2
*
-
8
1
6
2
4
4
*%
-%
1%
-%
-%
*%
1%
1%
*%
-%
*%
*%
*%
*%
*%
*%
-%
24%
-%
-%
11%
15%
20%
5%
-%
91%
9%
77%
23%
47%
53%
No mobiles in household
(0.0)
125
9
12
7
8
11
11
14
6
15
110
15
9
115
54
71
5%
3%
3%
3%
4%
5%
5%
6%
5%
5%
5%
4%
1%
10%
4%
5%
l
7%
9%
6%
6%
9%
9%
11%
5%
12%
88%
12%
7%
92%
43%
57%
Mean mobiles used
1.0
1.1
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.1
.9
1.0
1.0
defi
ei
ei
m
Standard deviation
.43
.41
.47
.37
.37
.36
.40
.55
.40
.42
.43
.43
.39
.46
.43
.43
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Standard error
.01
.03
.03
.02
.02
.02
.03
.03
.02
.03
.01
.01
.01
.01
.01
.01
PERSONALLY USE MOBILE
Yes
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
93%
95%
94%
96%
93%
93%
93%
89%
94%
90%
92%
93%
98%
85%
93%
92%
gi
g
gi
m
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
No
199
16
22
10
13
15
18
25
7
31
174
25
27
169
92
107
7%
5%
6%
4%
7%
7%
7%
11%
6%
10%
8%
7%
2%
15%
7%
8%
abc
ac
l
8%
11%
5%
6%
8%
9%
12%
3%
16%
87%
13%
14%
85%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
O2
579
291
288
88
101
225
165
66
46
89
150
172
166
104
138
456
59
23
41
23%
24%
23%
25%
22%
25%
22%
19%
17%
29%
25%
25%
24%
20%
24%
22%
28%
19%
61%
gh
gh
m
oq
opq
50%
50%
15%
17%
39%
28%
11%
8%
15%
26%
30%
29%
18%
24%
79%
10%
4%
7%
Vodafone
404
195
208
59
66
150
129
60
40
35
111
131
103
83
88
336
43
17
8
16%
16%
16%
16%
14%
17%
17%
17%
15%
11%
19%
19%
15%
16%
15%
16%
21%
15%
11%
i
i
l
r
r
48%
52%
15%
16%
37%
32%
15%
10%
9%
28%
32%
25%
20%
22%
83%
11%
4%
2%
EE/ Everything Everywhere
349
174
176
56
75
129
89
41
39
48
99
103
105
76
66
302
18
25
4
14%
14%
14%
16%
16%
14%
12%
12%
15%
16%
17%
15%
15%
14%
11%
15%
9%
21%
7%
f
g
n
pr
opr
50%
50%
16%
21%
37%
26%
12%
11%
14%
28%
29%
30%
22%
19%
86%
5%
7%
1%
Orange
288
137
151
33
46
94
116
35
30
34
67
76
69
70
73
238
27
22
2
12%
11%
12%
9%
10%
10%
15%
10%
11%
11%
11%
11%
10%
13%
13%
11%
13%
18%
3%
cde
r
r
or
47%
53%
11%
16%
32%
40%
12%
11%
12%
23%
26%
24%
24%
25%
82%
9%
8%
1%
'3'
253
115
138
44
68
98
44
41
35
33
49
48
89
52
64
215
27
5
5
10%
10%
11%
12%
15%
11%
6%
12%
13%
11%
8%
7%
13%
10%
11%
10%
13%
4%
7%
f
ef
f
j
k
k
q
qr
46%
54%
17%
27%
39%
17%
16%
14%
13%
19%
19%
35%
20%
25%
85%
11%
2%
2%
T-Mobile
173
81
92
32
34
68
39
27
19
22
32
30
46
49
48
159
6
7
1
7%
7%
7%
9%
7%
8%
5%
8%
7%
7%
5%
4%
7%
9%
8%
8%
3%
6%
2%
f
k
k
pr
r
47%
53%
19%
19%
39%
23%
16%
11%
13%
19%
17%
27%
28%
28%
92%
4%
4%
1%
Tesco
148
63
85
16
32
39
60
31
23
14
21
43
32
36
37
119
13
13
3
6%
5%
7%
4%
7%
4%
8%
9%
9%
5%
4%
6%
5%
7%
6%
6%
6%
11%
4%
e
ce
ij
ij
opr
43%
57%
11%
22%
26%
41%
21%
15%
9%
14%
29%
22%
24%
25%
81%
9%
9%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Virgin Media/ Any Virgin
144
78
66
13
16
60
55
15
17
19
32
33
40
36
34
128
12
3
*
6%
7%
5%
4%
3%
7%
7%
4%
6%
6%
5%
5%
6%
7%
6%
6%
6%
3%
1%
d
cd
qr
r
r
54%
46%
9%
11%
41%
38%
10%
12%
13%
22%
23%
28%
25%
24%
89%
8%
2%
*%
Other
103
51
53
14
23
34
33
19
12
12
25
34
28
19
23
96
3
2
3
4%
4%
4%
4%
5%
4%
4%
6%
5%
4%
4%
5%
4%
4%
4%
5%
1%
2%
4%
pq
p
49%
51%
14%
22%
32%
31%
18%
12%
12%
24%
33%
27%
19%
22%
93%
2%
2%
3%
Don't know
34
13
21
2
-
5
28
8
4
2
3
13
6
6
8
30
2
1
*
1%
1%
2%
*%
-%
1%
4%
2%
2%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
cde
j
39%
61%
5%
-%
13%
82%
24%
13%
6%
10%
40%
19%
19%
23%
89%
5%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
O2
579
55
93
48
48
31
56
39
23
64
481
98
363
214
292
287
23%
18%
27%
21%
27%
14%
24%
19%
22%
24%
23%
29%
24%
23%
25%
22%
ae
ae
e
e
e
j
9%
16%
8%
8%
5%
10%
7%
4%
11%
83%
17%
63%
37%
50%
50%
Vodafone
404
49
68
49
25
27
41
36
14
27
335
68
252
152
198
206
16%
16%
19%
22%
14%
13%
18%
18%
13%
10%
16%
20%
17%
16%
17%
16%
i
dehi
i
i
j
12%
17%
12%
6%
7%
10%
9%
3%
7%
83%
17%
62%
38%
49%
51%
EE/ Everything Everywhere
349
56
37
28
26
34
44
24
13
40
307
42
237
112
174
176
14%
18%
11%
13%
15%
16%
19%
12%
13%
15%
14%
12%
16%
12%
15%
13%
b
b
m
16%
11%
8%
7%
10%
12%
7%
4%
11%
88%
12%
68%
32%
50%
50%
Orange
288
27
36
30
22
37
22
15
11
37
238
50
158
131
148
141
12%
9%
10%
14%
13%
17%
10%
7%
11%
14%
11%
15%
10%
14%
13%
11%
g
abfgh
g
j
l
9%
13%
10%
8%
13%
8%
5%
4%
13%
83%
17%
55%
45%
51%
49%
'3'
253
45
30
23
14
26
13
33
10
21
224
29
165
88
99
154
10%
14%
9%
10%
8%
12%
6%
17%
10%
8%
11%
8%
11%
9%
8%
12%
dfi
f
bdfhi
n
18%
12%
9%
5%
10%
5%
13%
4%
8%
89%
11%
65%
35%
39%
61%
T-Mobile
173
45
20
8
13
9
16
13
7
28
156
17
111
62
61
112
7%
15%
6%
3%
7%
4%
7%
6%
7%
11%
7%
5%
7%
7%
5%
9%
bcdefgh
ce
n
26%
11%
4%
7%
5%
9%
7%
4%
16%
90%
10%
64%
36%
35%
65%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Tesco
148
8
28
13
5
13
12
14
4
23
129
19
85
63
68
80
6%
3%
8%
6%
3%
6%
5%
7%
4%
8%
6%
6%
6%
7%
6%
6%
ad
a
adh
6%
19%
9%
3%
9%
8%
9%
3%
15%
87%
13%
57%
43%
46%
54%
Virgin Media/ Any Virgin
144
20
18
13
13
18
10
6
13
17
136
8
89
56
66
78
6%
6%
5%
6%
8%
8%
5%
3%
12%
6%
6%
2%
6%
6%
6%
6%
g
g
abcfgi
k
14%
12%
9%
9%
13%
7%
4%
9%
12%
94%
6%
61%
39%
46%
54%
Other
103
5
11
8
7
20
13
17
7
9
96
7
60
42
42
61
4%
2%
3%
4%
4%
9%
6%
8%
7%
4%
5%
2%
4%
4%
4%
5%
abcdi
a
abcdi
a
k
5%
11%
8%
6%
19%
12%
16%
7%
9%
93%
7%
58%
41%
41%
59%
Don't know
34
1
9
4
4
2
3
4
2
2
31
3
4
30
20
14
1%
*%
3%
2%
2%
1%
1%
2%
2%
1%
1%
1%
*%
3%
2%
1%
l
3%
27%
12%
12%
5%
8%
11%
6%
6%
92%
8%
11%
89%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Yes
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
71%
73%
70%
92%
89%
81%
40%
55%
63%
74%
83%
75%
75%
69%
65%
72%
70%
70%
69%
ef
ef
f
g
gh
ghi
n
mn
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
No
707
327
380
30
52
169
455
153
97
78
101
172
169
162
204
588
63
35
20
29%
27%
30%
8%
11%
19%
60%
44%
37%
25%
17%
25%
25%
31%
35%
28%
30%
30%
30%
cd
cde
hij
ij
j
l
kl
46%
54%
4%
7%
24%
64%
22%
14%
11%
14%
24%
24%
23%
29%
83%
9%
5%
3%
Don't know
3
*
3
*
-
*
3
1
-
1
1
1
1
-
1
1
1
*
*
*%
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
*%
*%
*%
1%
o
16%
84%
3%
-%
6%
90%
24%
-%
45%
28%
43%
30%
-%
27%
44%
28%
16%
13%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Yes
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
71%
81%
65%
78%
66%
69%
72%
69%
69%
73%
73%
64%
82%
54%
70%
73%
bdefghi
bdegh
k
m
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
No
707
60
120
49
60
66
65
63
32
73
583
124
271
436
352
355
29%
19%
34%
22%
34%
31%
28%
31%
30%
27%
27%
36%
18%
46%
30%
27%
ac
ac
ac
a
ac
ac
a
j
l
8%
17%
7%
8%
9%
9%
9%
5%
10%
83%
17%
38%
62%
50%
50%
Don't know
3
-
1
-
-
-
-
-
*
-
2
1
*
3
2
1
*%
-%
*%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
-%
30%
-%
-%
-%
-%
-%
14%
-%
70%
30%
16%
84%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy.
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
66%
67%
65%
90%
87%
80%
32%
46%
58%
71%
82%
72%
71%
63%
56%
67%
63%
63%
63%
ef
ef
f
g
gh
ghi
mn
mn
n
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
No
707
327
380
30
52
169
455
153
97
78
101
172
169
162
204
588
63
35
20
26%
25%
28%
8%
11%
19%
49%
37%
34%
24%
17%
24%
23%
28%
31%
26%
27%
27%
28%
cd
cde
ij
ij
j
kl
46%
54%
4%
7%
24%
64%
22%
14%
11%
14%
24%
24%
23%
29%
83%
9%
5%
3%
Don't know
3
*
3
*
-
*
3
1
-
1
1
1
1
-
1
1
1
*
*
*%
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
*%
*%
*%
1%
o
16%
84%
3%
-%
6%
90%
24%
-%
45%
28%
43%
30%
-%
27%
44%
28%
16%
13%
DO NOT PERSONALLY USE A
MOBILE PHONE
200
102
98
8
8
15
169
69
24
15
6
28
37
50
85
158
22
13
6
7%
8%
7%
2%
2%
2%
18%
17%
8%
5%
1%
4%
5%
9%
13%
7%
9%
10%
9%
cde
hij
j
j
kl
klm
o
51%
49%
4%
4%
8%
85%
35%
12%
8%
3%
14%
18%
25%
42%
79%
11%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy.
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
66%
77%
61%
75%
61%
65%
66%
61%
65%
65%
67%
59%
81%
46%
65%
67%
bdefghi
bdeghi
k
m
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
No
707
60
120
49
60
66
65
63
32
73
583
124
271
436
352
355
26%
18%
32%
21%
32%
29%
26%
28%
28%
24%
25%
34%
17%
39%
28%
25%
aci
ac
a
a
a
a
j
l
8%
17%
7%
8%
9%
9%
9%
5%
10%
83%
17%
38%
62%
50%
50%
Don't know
3
-
1
-
-
-
-
-
*
-
2
1
*
3
2
1
*%
-%
*%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
-%
30%
-%
-%
-%
-%
-%
14%
-%
70%
30%
16%
84%
61%
39%
DO NOT PERSONALLY USE A MOBILE
PHONE
200
16
22
10
13
15
18
25
7
31
174
25
27
170
92
107
7%
5%
6%
4%
7%
7%
7%
11%
6%
10%
8%
7%
2%
15%
7%
8%
abc
ac
l
8%
11%
5%
6%
8%
9%
12%
4%
16%
87%
13%
14%
85%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Apple iPhone
797
392
406
193
191
302
112
73
65
97
233
255
252
147
144
649
86
43
20
45%
45%
45%
59%
47%
41%
37%
38%
38%
42%
48%
50%
49%
40%
39%
44%
58%
52%
42%
def
f
gh
mn
mn
or
or
49%
51%
24%
24%
38%
14%
9%
8%
12%
29%
32%
32%
18%
18%
81%
11%
5%
2%
Samsung
557
250
306
81
125
250
101
77
63
80
132
128
158
128
143
491
29
22
15
32%
29%
34%
25%
31%
34%
34%
41%
38%
35%
27%
25%
31%
35%
38%
33%
20%
27%
31%
a
c
c
j
j
j
k
kl
p
p
45%
55%
15%
22%
45%
18%
14%
11%
14%
24%
23%
28%
23%
26%
88%
5%
4%
3%
HTC
97
49
47
17
27
34
19
6
9
9
35
41
21
21
13
84
7
4
2
5%
6%
5%
5%
7%
5%
6%
3%
5%
4%
7%
8%
4%
6%
3%
6%
5%
5%
5%
ln
51%
49%
17%
27%
35%
20%
6%
9%
9%
36%
42%
22%
22%
13%
86%
7%
4%
2%
Nokia
84
45
39
4
19
35
26
9
6
23
17
23
22
18
21
70
6
6
3
5%
5%
4%
1%
5%
5%
9%
5%
4%
10%
4%
5%
4%
5%
6%
5%
4%
7%
6%
c
c
cde
ghj
54%
46%
5%
23%
41%
31%
11%
7%
28%
21%
28%
26%
21%
25%
83%
7%
7%
3%
Sony Xperia
66
40
26
14
14
28
11
6
7
6
19
14
26
10
16
55
6
2
2
4%
5%
3%
4%
3%
4%
4%
3%
4%
2%
4%
3%
5%
3%
4%
4%
4%
3%
4%
60%
40%
21%
21%
42%
16%
9%
10%
9%
29%
22%
39%
15%
24%
84%
10%
3%
3%
BlackBerry
51
25
26
9
10
29
4
3
8
4
18
18
13
8
11
44
3
2
2
3%
3%
3%
3%
2%
4%
1%
2%
5%
2%
4%
4%
3%
2%
3%
3%
2%
2%
4%
f
50%
50%
18%
19%
56%
7%
7%
15%
7%
35%
36%
26%
16%
22%
87%
7%
3%
3%
Motorola
27
12
15
1
5
16
5
2
1
3
8
10
4
10
3
21
4
1
*
2%
1%
2%
*%
1%
2%
2%
1%
*%
1%
2%
2%
1%
3%
1%
1%
3%
1%
1%
c
l
45%
55%
5%
20%
58%
17%
8%
2%
12%
31%
37%
15%
36%
12%
79%
16%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
LG
26
19
7
2
7
12
5
2
2
2
8
8
6
7
6
21
3
1
1
1%
2%
1%
1%
2%
2%
2%
1%
1%
1%
2%
2%
1%
2%
1%
1%
2%
1%
2%
b
73%
27%
8%
26%
47%
19%
7%
7%
7%
32%
31%
22%
26%
21%
82%
11%
4%
4%
Other
52
32
19
7
10
23
13
11
3
7
15
11
9
18
15
46
3
1
2
3%
4%
2%
2%
2%
3%
4%
6%
2%
3%
3%
2%
2%
5%
4%
3%
2%
2%
4%
kl
l
62%
38%
13%
19%
44%
24%
22%
6%
13%
29%
20%
17%
35%
28%
89%
5%
2%
3%
Don't know
8
5
3
-
-
3
5
*
5
*
1
2
3
1
2
7
*
1
*
*%
1%
*%
-%
-%
*%
2%
*%
3%
*%
*%
*%
1%
*%
*%
*%
*%
1%
1%
cde
gij
63%
37%
-%
-%
37%
63%
1%
68%
2%
14%
20%
42%
17%
21%
85%
2%
8%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Apple iPhone
797
118
102
74
45
70
74
56
28
83
704
94
583
214
392
406
45%
47%
45%
42%
39%
47%
45%
41%
38%
43%
45%
43%
47%
42%
48%
43%
o
15%
13%
9%
6%
9%
9%
7%
3%
10%
88%
12%
73%
27%
49%
51%
Samsung
557
86
70
52
41
49
55
47
19
72
488
69
383
172
227
330
32%
34%
31%
30%
36%
33%
33%
34%
25%
37%
32%
32%
31%
34%
28%
35%
h
n
15%
13%
9%
7%
9%
10%
8%
3%
13%
88%
12%
69%
31%
41%
59%
HTC
97
17
7
12
7
6
8
10
3
14
82
15
73
24
46
50
5%
7%
3%
7%
6%
4%
5%
7%
4%
7%
5%
7%
6%
5%
6%
5%
17%
7%
12%
7%
6%
8%
10%
3%
15%
85%
15%
75%
25%
48%
52%
Nokia
84
5
9
12
9
3
10
8
7
7
68
16
55
30
48
36
5%
2%
4%
7%
8%
2%
6%
6%
9%
4%
4%
7%
4%
6%
6%
4%
ae
ae
e
ae
6%
10%
14%
11%
3%
12%
9%
8%
9%
81%
19%
65%
35%
57%
43%
Sony Xperia
66
6
8
8
6
6
6
4
7
5
61
5
45
19
28
38
4%
2%
4%
4%
5%
4%
3%
3%
10%
2%
4%
2%
4%
4%
3%
4%
abefgi
9%
12%
12%
10%
9%
9%
6%
11%
7%
92%
8%
68%
28%
43%
57%
BlackBerry
51
3
11
3
2
7
7
4
3
5
45
6
39
12
25
26
3%
1%
5%
2%
2%
4%
4%
3%
4%
2%
3%
3%
3%
2%
3%
3%
a
5%
21%
6%
5%
13%
13%
8%
6%
9%
88%
12%
76%
24%
48%
52%
Motorola
27
-
8
1
2
4
2
3
1
-
23
4
19
8
13
14
2%
-%
4%
*%
2%
2%
1%
2%
2%
-%
1%
2%
2%
1%
2%
1%
aci
a
a
-%
31%
3%
9%
13%
6%
11%
5%
-%
86%
14%
72%
28%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
LG
26
9
4
3
1
-
-
2
*
1
25
1
18
8
10
16
1%
4%
2%
2%
1%
-%
-%
1%
1%
1%
2%
1%
1%
2%
1%
2%
efi
36%
17%
12%
4%
-%
-%
8%
2%
4%
95%
5%
69%
31%
38%
62%
Other
52
3
8
9
2
6
4
3
5
6
46
6
32
20
21
31
3%
1%
4%
5%
2%
4%
2%
2%
6%
3%
3%
3%
3%
4%
3%
3%
a
ad
6%
16%
18%
4%
11%
7%
6%
9%
12%
89%
11%
62%
38%
40%
60%
Don't know
8
4
-
1
-
-
-
-
*
1
7
1
5
3
3
5
*%
2%
-%
*%
-%
-%
-%
-%
1%
1%
*%
1%
*%
1%
*%
1%
56%
-%
9%
-%
-%
-%
-%
5%
15%
83%
17%
63%
37%
37%
63%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Yes
794
404
390
165
198
325
105
78
77
90
231
238
244
161
150
665
80
30
19
45%
46%
44%
50%
48%
45%
35%
41%
46%
39%
47%
47%
47%
44%
40%
45%
55%
36%
40%
f
f
f
i
n
q
oqr
51%
49%
21%
25%
41%
13%
10%
10%
11%
29%
30%
31%
20%
19%
84%
10%
4%
2%
No
890
435
455
157
198
368
167
104
80
128
243
255
251
182
202
763
56
48
24
50%
50%
51%
48%
49%
50%
56%
54%
47%
56%
50%
50%
49%
49%
54%
51%
38%
58%
50%
c
p
p
p
49%
51%
18%
22%
41%
19%
12%
9%
14%
27%
29%
28%
20%
23%
86%
6%
5%
3%
Don't know
82
32
50
6
12
37
27
9
12
13
13
16
19
25
21
61
11
5
4
5%
4%
6%
2%
3%
5%
9%
5%
7%
6%
3%
3%
4%
7%
6%
4%
8%
6%
10%
c
cde
j
kl
o
o
39%
61%
7%
14%
45%
34%
11%
15%
16%
16%
20%
23%
31%
26%
75%
14%
6%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Yes
794
161
85
63
48
67
63
52
39
87
717
76
581
210
344
450
45%
64%
37%
36%
42%
45%
38%
38%
53%
44%
46%
35%
46%
41%
42%
47%
bcdefghi
bcfg
k
m
n
20%
11%
8%
6%
8%
8%
6%
5%
11%
90%
10%
73%
26%
43%
57%
No
890
85
140
99
63
78
98
73
30
98
758
132
625
265
428
463
50%
34%
61%
57%
55%
52%
59%
53%
40%
51%
49%
61%
50%
52%
53%
49%
ah
ah
ah
ah
ah
ah
a
j
10%
16%
11%
7%
9%
11%
8%
3%
11%
85%
15%
70%
30%
48%
52%
Don't know
82
5
3
12
4
5
5
12
5
10
73
8
47
35
42
40
5%
2%
1%
7%
4%
3%
3%
9%
6%
5%
5%
4%
4%
7%
5%
4%
ab
abef
ab
l
6%
3%
15%
5%
6%
6%
15%
6%
12%
90%
10%
57%
43%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1084
511
573
43
62
237
742
265
160
119
115
207
293
248
335
641
146
150
147
Effective Weighted Sample
745
349
396
33
45
157
518
180
115
82
90
151
207
165
234
564
94
105
126
Total
707
327
380
30
52
169
455
153
97
78
101
172
169
162
204
588
63
35
20
46%
54%
**
**
24%
64%
22%
14%
11%
14%
24%
24%
23%
29%
83%
9%
5%
3%
Certain to
14
5
8
**
**
2
8
3
1
2
2
*
4
5
4
13
*
*
*
2%
2%
2%
**
**
1%
2%
2%
1%
3%
2%
*%
2%
3%
2%
2%
1%
*%
1%
k
40%
60%
**
**
17%
56%
24%
9%
17%
12%
1%
31%
36%
32%
94%
3%
1%
2%
Very likely
41
17
24
**
**
15
16
11
3
6
7
9
11
9
13
32
6
1
1
6%
5%
6%
**
**
9%
3%
7%
3%
8%
7%
5%
6%
6%
6%
5%
10%
4%
7%
f
42%
58%
**
**
35%
38%
28%
8%
14%
17%
21%
26%
22%
31%
78%
15%
4%
3%
Likely
44
19
25
**
**
16
17
7
6
5
5
13
16
8
7
35
5
2
2
6%
6%
7%
**
**
10%
4%
5%
7%
6%
5%
7%
10%
5%
3%
6%
8%
5%
11%
f
n
43%
57%
**
**
37%
39%
16%
15%
11%
12%
29%
37%
18%
15%
80%
12%
4%
5%
TOTAL LIKELY
99
42
57
**
**
33
41
22
11
13
14
22
31
22
24
80
12
3
4
14%
13%
15%
**
**
20%
9%
14%
11%
17%
14%
13%
19%
14%
12%
14%
19%
9%
19%
f
n
q
42%
58%
**
**
33%
41%
22%
11%
13%
14%
22%
32%
22%
24%
81%
12%
3%
4%
Unlikely
111
49
62
**
**
27
65
21
12
14
19
33
21
27
29
92
11
6
2
16%
15%
16%
**
**
16%
14%
14%
13%
19%
18%
19%
13%
17%
14%
16%
17%
18%
9%
44%
56%
**
**
25%
59%
19%
11%
13%
17%
30%
19%
25%
26%
83%
10%
6%
2%
Very unlikely
132
61
71
**
**
29
94
29
18
18
19
30
35
29
38
112
10
7
3
19%
18%
19%
**
**
17%
21%
19%
19%
24%
18%
17%
21%
18%
19%
19%
16%
19%
16%
46%
54%
**
**
22%
71%
22%
14%
14%
14%
23%
26%
22%
29%
85%
8%
5%
2%
Certain not to
274
134
140
**
**
52
209
61
42
25
36
69
60
68
78
229
25
13
7
39%
41%
37%
**
**
31%
46%
40%
43%
32%
36%
40%
36%
42%
38%
39%
40%
36%
34%
e
49%
51%
**
**
19%
76%
22%
15%
9%
13%
25%
22%
25%
28%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1084
511
573
43
62
237
742
265
160
119
115
207
293
248
335
641
146
150
147
Effective Weighted Sample
745
349
396
33
45
157
518
180
115
82
90
151
207
165
234
564
94
105
126
Total
707
327
380
30
52
169
455
153
97
78
101
172
169
162
204
588
63
35
20
46%
54%
**
**
24%
64%
22%
14%
11%
14%
24%
24%
23%
29%
83%
9%
5%
3%
TOTAL UNLIKELY
517
243
273
**
**
109
368
111
73
58
73
131
117
123
145
433
46
26
12
73%
74%
72%
**
**
64%
81%
73%
75%
75%
73%
76%
69%
76%
71%
74%
73%
73%
59%
e
r
r
r
47%
53%
**
**
21%
71%
22%
14%
11%
14%
25%
23%
24%
28%
84%
9%
5%
2%
Don't know
91
42
49
**
**
27
47
20
14
7
14
19
20
17
35
75
5
6
5
13%
13%
13%
**
**
16%
10%
13%
14%
9%
14%
11%
12%
10%
17%
13%
8%
18%
22%
f
p
op
46%
54%
**
**
30%
51%
21%
15%
7%
15%
21%
22%
18%
38%
83%
6%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1084
49
89
56
85
75
71
74
76
66
731
353
363
721
549
535
Effective Weighted Sample
745
48
83
55
82
72
69
72
73
63
589
164
244
514
364
381
Total
707
60
120
49
60
66
65
63
32
73
583
124
271
436
352
355
**
**
**
**
**
**
**
**
**
83%
17%
38%
62%
50%
50%
Certain to
14
**
**
**
**
**
**
**
**
**
12
1
5
9
6
8
2%
**
**
**
**
**
**
**
**
**
2%
1%
2%
2%
2%
2%
**
**
**
**
**
**
**
**
**
90%
10%
33%
67%
41%
59%
Very likely
41
**
**
**
**
**
**
**
**
**
34
7
25
17
23
18
6%
**
**
**
**
**
**
**
**
**
6%
6%
9%
4%
7%
5%
m
**
**
**
**
**
**
**
**
**
83%
17%
60%
40%
56%
44%
Likely
44
**
**
**
**
**
**
**
**
**
36
8
24
20
20
24
6%
**
**
**
**
**
**
**
**
**
6%
7%
9%
5%
6%
7%
m
**
**
**
**
**
**
**
**
**
81%
19%
54%
46%
46%
54%
TOTAL LIKELY
99
**
**
**
**
**
**
**
**
**
82
17
53
46
49
50
14%
**
**
**
**
**
**
**
**
**
14%
13%
20%
10%
14%
14%
m
**
**
**
**
**
**
**
**
**
83%
17%
54%
46%
50%
50%
Unlikely
111
**
**
**
**
**
**
**
**
**
97
13
53
57
47
64
16%
**
**
**
**
**
**
**
**
**
17%
11%
20%
13%
13%
18%
m
**
**
**
**
**
**
**
**
**
88%
12%
48%
52%
42%
58%
Very unlikely
132
**
**
**
**
**
**
**
**
**
97
35
48
84
74
58
19%
**
**
**
**
**
**
**
**
**
17%
28%
18%
19%
21%
16%
j
**
**
**
**
**
**
**
**
**
74%
26%
36%
64%
56%
44%
Certain not to
274
**
**
**
**
**
**
**
**
**
228
47
77
197
136
139
39%
**
**
**
**
**
**
**
**
**
39%
38%
28%
45%
39%
39%
l
**
**
**
**
**
**
**
**
**
83%
17%
28%
72%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1084
49
89
56
85
75
71
74
76
66
731
353
363
721
549
535
Effective Weighted Sample
745
48
83
55
82
72
69
72
73
63
589
164
244
514
364
381
Total
707
60
120
49
60
66
65
63
32
73
583
124
271
436
352
355
**
**
**
**
**
**
**
**
**
83%
17%
38%
62%
50%
50%
TOTAL UNLIKELY
517
**
**
**
**
**
**
**
**
**
422
95
178
339
257
260
73%
**
**
**
**
**
**
**
**
**
72%
77%
66%
78%
73%
73%
l
**
**
**
**
**
**
**
**
**
82%
18%
34%
66%
50%
50%
Don't know
91
**
**
**
**
**
**
**
**
**
79
12
40
51
46
45
13%
**
**
**
**
**
**
**
**
**
14%
10%
15%
12%
13%
13%
**
**
**
**
**
**
**
**
**
87%
13%
44%
56%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Prepay/ Pay as you go
806
395
411
80
114
186
425
180
115
85
91
162
183
177
284
666
72
39
29
33%
33%
32%
22%
25%
21%
56%
52%
43%
28%
15%
24%
27%
33%
49%
32%
34%
33%
43%
cde
hij
ij
j
kl
klm
opq
49%
51%
10%
14%
23%
53%
22%
14%
11%
11%
20%
23%
22%
35%
83%
9%
5%
4%
Postpay/ monthly contract
1642
790
852
277
342
703
321
162
149
224
486
510
492
346
294
1388
138
79
38
66%
66%
67%
78%
74%
78%
42%
47%
56%
72%
82%
75%
72%
65%
51%
67%
65%
67%
56%
f
f
f
g
gh
ghi
mn
mn
n
r
r
r
48%
52%
17%
21%
43%
20%
10%
9%
14%
30%
31%
30%
21%
18%
84%
8%
5%
2%
Other
18
11
7
-
4
10
4
-
-
*
10
10
6
3
-
17
1
*
*
1%
1%
1%
-%
1%
1%
1%
-%
-%
*%
2%
1%
1%
1%
-%
1%
*%
*%
*%
c
ghi
n
n
n
61%
39%
-%
21%
57%
23%
-%
-%
1%
57%
52%
30%
18%
-%
94%
3%
2%
1%
Don't know
8
2
6
-
-
1
8
2
2
-
2
1
3
4
-
7
1
*
-
*%
*%
1%
-%
-%
*%
1%
1%
1%
-%
*%
*%
*%
1%
-%
*%
*%
*%
-%
de
n
24%
76%
-%
-%
10%
90%
22%
20%
-%
23%
12%
37%
52%
-%
85%
11%
5%
-%
CONTRACT TYPE
Subsidised handset
1422
691
731
237
312
608
264
136
129
198
424
442
422
303
254
1195
123
69
34
57%
58%
57%
66%
68%
68%
35%
40%
49%
64%
72%
65%
62%
57%
44%
57%
59%
58%
51%
f
f
f
g
gh
ghi
mn
n
n
r
r
r
49%
51%
17%
22%
43%
19%
10%
9%
14%
30%
31%
30%
21%
18%
84%
9%
5%
2%
SIM only
175
83
92
30
22
75
48
21
18
19
51
56
55
30
34
154
12
7
2
7%
7%
7%
8%
5%
8%
6%
6%
7%
6%
9%
8%
8%
6%
6%
7%
6%
5%
4%
d
d
r
47%
53%
17%
13%
43%
27%
12%
10%
11%
29%
32%
31%
17%
20%
88%
7%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Prepay/ Pay as you go
806
82
119
58
63
88
73
68
43
71
690
117
320
485
356
450
33%
26%
34%
26%
36%
41%
32%
34%
40%
27%
32%
34%
21%
51%
31%
34%
aci
aci
aci
l
n
10%
15%
7%
8%
11%
9%
8%
5%
9%
86%
14%
40%
60%
44%
56%
Postpay/ monthly contract
1642
229
219
160
110
128
154
132
62
194
1419
223
1188
452
796
846
66%
74%
63%
71%
63%
59%
67%
66%
59%
72%
66%
65%
78%
48%
68%
65%
bdeh
deh
bdeh
m
14%
13%
10%
7%
8%
9%
8%
4%
12%
86%
14%
72%
28%
48%
52%
Other
18
-
7
3
3
-
2
-
*
2
18
1
13
6
10
8
1%
-%
2%
1%
2%
-%
1%
-%
*%
1%
1%
*%
1%
1%
1%
1%
aeg
-%
37%
15%
15%
-%
12%
-%
3%
12%
95%
5%
69%
31%
56%
44%
Don't know
8
-
3
3
-
-
1
-
*
-
8
*
4
5
4
4
*%
-%
1%
1%
-%
-%
*%
-%
*%
-%
*%
*%
*%
1%
*%
*%
-%
35%
33%
-%
-%
11%
-%
6%
-%
98%
2%
42%
58%
50%
50%
CONTRACT TYPE
Subsidised handset
1422
206
193
131
95
111
135
112
52
160
1227
194
1052
368
686
735
57%
66%
55%
58%
54%
51%
59%
56%
49%
60%
57%
57%
69%
39%
59%
56%
bdegh
h
h
m
15%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
74%
26%
48%
52%
SIM only
175
18
22
27
11
11
10
16
9
30
149
26
110
65
89
86
7%
6%
6%
12%
6%
5%
4%
8%
8%
11%
7%
8%
7%
7%
8%
7%
abdef
aef
10%
13%
15%
6%
6%
6%
9%
5%
17%
85%
15%
63%
37%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2137
1040
1097
368
440
873
456
244
207
307
571
573
719
417
428
1330
283
278
246
Effective Weighted Sample
1536
736
801
262
318
627
335
172
152
216
422
409
534
313
306
1191
188
198
216
Total
1642
790
852
277
342
703
321
162
149
224
486
510
492
346
294
1388
138
79
38
48%
52%
17%
21%
43%
20%
10%
9%
14%
30%
31%
30%
21%
18%
84%
8%
5%
2%
Handset and contract
1422
691
731
237
312
608
264
136
129
198
424
442
422
303
254
1195
123
69
34
87%
87%
86%
85%
91%
87%
82%
84%
87%
89%
87%
87%
86%
88%
86%
86%
90%
88%
90%
cef
49%
51%
17%
22%
43%
19%
10%
9%
14%
30%
31%
30%
21%
18%
84%
9%
5%
2%
SIM card only
175
83
92
30
22
75
48
21
18
19
51
56
55
30
34
154
12
7
2
11%
10%
11%
11%
7%
11%
15%
13%
12%
9%
11%
11%
11%
9%
12%
11%
9%
8%
6%
d
d
r
47%
53%
17%
13%
43%
27%
12%
10%
11%
29%
32%
31%
17%
20%
88%
7%
4%
1%
Don't know
46
17
29
11
7
19
9
5
2
6
11
12
15
13
6
39
2
3
2
3%
2%
3%
4%
2%
3%
3%
3%
2%
3%
2%
2%
3%
4%
2%
3%
2%
4%
4%
36%
64%
24%
16%
42%
19%
11%
5%
14%
24%
27%
32%
28%
12%
85%
5%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2137
171
145
163
133
132
150
143
131
162
1575
562
1473
661
1098
1039
Effective Weighted Sample
1536
165
137
158
128
126
145
138
126
155
1284
266
1051
500
760
777
Total
1642
229
219
160
110
128
154
132
62
194
1419
223
1188
452
796
846
14%
13%
10%
7%
8%
9%
8%
4%
12%
86%
14%
72%
28%
48%
52%
Handset and contract
1422
206
193
131
95
111
135
112
52
160
1227
194
1052
368
686
735
87%
90%
88%
82%
86%
87%
88%
85%
84%
82%
86%
87%
89%
81%
86%
87%
ci
m
15%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
74%
26%
48%
52%
SIM card only
175
18
22
27
11
11
10
16
9
30
149
26
110
65
89
86
11%
8%
10%
17%
10%
9%
6%
12%
14%
16%
11%
11%
9%
14%
11%
10%
aef
f
af
l
10%
13%
15%
6%
6%
6%
9%
5%
17%
85%
15%
63%
37%
51%
49%
Don't know
46
5
5
2
4
6
9
4
1
4
42
3
26
20
21
25
3%
2%
2%
1%
3%
5%
6%
3%
2%
2%
3%
1%
2%
4%
3%
3%
c
l
10%
11%
4%
8%
13%
19%
8%
2%
8%
93%
7%
57%
43%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Several times a day
1369
630
739
288
343
558
179
161
116
178
379
390
404
283
291
1145
114
68
42
55%
53%
58%
81%
75%
62%
24%
47%
44%
57%
64%
57%
59%
53%
50%
55%
54%
57%
62%
a
def
ef
f
gh
ghi
n
mn
op
46%
54%
21%
25%
41%
13%
12%
8%
13%
28%
29%
30%
21%
21%
84%
8%
5%
3%
Every day
435
195
240
46
72
188
128
61
58
50
93
122
118
84
110
362
38
21
13
18%
16%
19%
13%
16%
21%
17%
18%
22%
16%
16%
18%
17%
16%
19%
17%
18%
18%
19%
cdf
j
45%
55%
11%
17%
43%
29%
14%
13%
12%
21%
28%
27%
19%
25%
83%
9%
5%
3%
Several times a week
265
145
120
12
22
87
144
39
34
41
52
65
67
61
72
225
24
12
4
11%
12%
9%
3%
5%
10%
19%
11%
13%
13%
9%
9%
10%
12%
12%
11%
11%
10%
7%
b
cd
cde
j
r
r
55%
45%
5%
8%
33%
54%
15%
13%
16%
20%
24%
25%
23%
27%
85%
9%
4%
2%
At least once a week
109
68
41
4
7
27
71
20
13
10
27
28
29
29
24
94
8
5
2
4%
6%
3%
1%
2%
3%
9%
6%
5%
3%
5%
4%
4%
5%
4%
5%
4%
4%
3%
b
cde
62%
38%
4%
7%
25%
65%
18%
12%
9%
24%
26%
26%
26%
22%
86%
7%
5%
2%
At least once a month
71
35
36
2
6
18
45
11
10
6
15
27
15
17
12
59
5
5
2
3%
3%
3%
1%
1%
2%
6%
3%
4%
2%
3%
4%
2%
3%
2%
3%
3%
4%
3%
cde
50%
50%
3%
8%
25%
64%
15%
13%
8%
21%
38%
21%
24%
18%
83%
8%
7%
3%
Less than once a month
61
40
22
3
3
13
42
12
10
6
11
16
14
13
19
50
9
2
1
2%
3%
2%
1%
1%
1%
6%
3%
4%
2%
2%
2%
2%
2%
3%
2%
4%
2%
1%
b
cde
r
r
65%
35%
5%
4%
21%
69%
20%
17%
11%
17%
26%
23%
21%
31%
81%
15%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Never
160
85
75
1
3
8
148
39
23
19
14
35
35
42
49
139
12
5
4
6%
7%
6%
*%
1%
1%
19%
11%
9%
6%
2%
5%
5%
8%
8%
7%
6%
5%
5%
cde
ij
j
j
kl
53%
47%
1%
2%
5%
92%
24%
14%
12%
8%
22%
22%
26%
30%
87%
8%
3%
2%
TOTAL AT LEAST ONCE A WEEK
2178
1038
1140
351
445
861
521
281
221
279
550
605
618
457
497
1826
185
106
61
88%
87%
89%
98%
97%
96%
69%
82%
83%
90%
93%
89%
90%
86%
86%
88%
87%
89%
91%
a
ef
f
f
gh
gh
mn
48%
52%
16%
20%
40%
24%
13%
10%
13%
25%
28%
28%
21%
23%
84%
8%
5%
3%
TOTAL EVER
2310
1112
1197
356
453
892
609
304
241
291
576
648
647
487
528
1934
199
113
64
93%
93%
94%
100%
98%
99%
80%
88%
91%
94%
98%
95%
95%
92%
91%
93%
94%
95%
95%
f
f
f
g
ghi
mn
mn
48%
52%
15%
20%
39%
26%
13%
10%
13%
25%
28%
28%
21%
23%
84%
9%
5%
3%
Don't know
5
1
4
-
4
*
2
1
1
-
-
1
1
2
1
5
-
*
-
*%
*%
*%
-%
1%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
-%
*%
-%
e
23%
77%
-%
66%
2%
32%
12%
18%
-%
-%
18%
27%
42%
14%
96%
-%
4%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Several times a day
1369
192
182
124
83
110
125
119
64
146
1198
171
996
370
613
755
55%
62%
52%
56%
47%
51%
54%
60%
60%
55%
56%
50%
65%
39%
53%
58%
bde
d
d
k
m
n
14%
13%
9%
6%
8%
9%
9%
5%
11%
88%
12%
73%
27%
45%
55%
Every day
435
43
47
37
38
45
55
38
16
42
360
75
265
169
240
194
18%
14%
14%
17%
22%
21%
24%
19%
15%
16%
17%
22%
17%
18%
21%
15%
ab
b
abhi
j
o
10%
11%
9%
9%
10%
13%
9%
4%
10%
83%
17%
61%
39%
55%
45%
Several times a week
265
34
39
25
22
28
22
16
8
30
230
35
146
118
118
148
11%
11%
11%
11%
13%
13%
10%
8%
7%
11%
11%
10%
10%
12%
10%
11%
h
l
13%
15%
9%
8%
10%
8%
6%
3%
12%
87%
13%
55%
45%
44%
56%
At least once a week
109
14
19
10
8
17
5
6
3
11
90
19
45
65
48
62
4%
4%
5%
5%
5%
8%
2%
3%
3%
4%
4%
6%
3%
7%
4%
5%
fgh
l
13%
17%
9%
7%
16%
5%
6%
3%
10%
83%
17%
41%
59%
43%
57%
At least once a month
71
7
13
7
3
7
6
5
3
9
58
13
30
41
37
34
3%
2%
4%
3%
2%
3%
3%
2%
3%
4%
3%
4%
2%
4%
3%
3%
l
10%
18%
9%
4%
9%
8%
7%
4%
13%
82%
18%
42%
58%
52%
48%
Less than once a month
61
6
15
6
4
3
3
3
3
7
56
5
17
45
33
28
2%
2%
4%
3%
2%
1%
1%
1%
3%
3%
3%
1%
1%
5%
3%
2%
f
l
10%
25%
10%
6%
5%
5%
4%
5%
11%
92%
8%
27%
73%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Never
160
16
32
14
17
6
13
11
9
21
137
23
23
137
76
84
6%
5%
9%
6%
10%
3%
6%
6%
9%
8%
6%
7%
2%
15%
7%
6%
e
e
e
e
l
10%
20%
9%
11%
4%
8%
7%
6%
13%
85%
15%
14%
86%
48%
52%
TOTAL AT LEAST ONCE A WEEK
2178
283
287
197
152
199
208
180
90
230
1878
300
1451
722
1019
1159
88%
91%
82%
88%
86%
92%
91%
90%
85%
86%
88%
88%
95%
76%
87%
89%
b
bdhi
b
b
m
13%
13%
9%
7%
9%
10%
8%
4%
11%
86%
14%
67%
33%
47%
53%
TOTAL EVER
2310
296
315
209
158
208
217
187
97
246
1992
318
1498
808
1089
1221
93%
95%
90%
94%
90%
96%
94%
94%
91%
92%
93%
93%
98%
85%
93%
93%
d
bdh
m
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
65%
35%
47%
53%
Don't know
5
-
2
-
1
1
-
1
-
-
5
*
3
2
2
4
*%
-%
1%
-%
*%
1%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
39%
-%
12%
27%
-%
18%
-%
-%
96%
4%
55%
45%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Several times a day
1215
596
619
253
285
500
177
131
101
161
336
355
360
255
245
1028
90
55
42
49%
50%
48%
71%
62%
56%
23%
38%
38%
52%
57%
52%
53%
48%
42%
49%
43%
46%
63%
def
ef
f
gh
gh
n
n
p
opq
49%
51%
21%
23%
41%
15%
11%
8%
13%
28%
29%
30%
21%
20%
85%
7%
5%
3%
Every day
453
217
236
42
100
180
132
56
64
56
104
102
128
110
114
368
48
26
12
18%
18%
18%
12%
22%
20%
17%
16%
24%
18%
18%
15%
19%
21%
20%
18%
23%
22%
17%
c
c
c
gj
k
k
o
48%
52%
9%
22%
40%
29%
12%
14%
12%
23%
22%
28%
24%
25%
81%
10%
6%
3%
Several times a week
374
186
188
39
51
123
161
80
38
43
88
105
88
78
104
302
45
18
8
15%
16%
15%
11%
11%
14%
21%
23%
14%
14%
15%
15%
13%
15%
18%
15%
22%
15%
12%
cde
hij
l
oqr
50%
50%
10%
14%
33%
43%
21%
10%
12%
24%
28%
23%
21%
28%
81%
12%
5%
2%
At least once a week
203
84
120
15
14
60
115
39
28
21
32
60
51
38
54
177
14
9
3
8%
7%
9%
4%
3%
7%
15%
11%
11%
7%
6%
9%
7%
7%
9%
9%
7%
8%
5%
a
d
cde
ij
j
r
41%
59%
7%
7%
29%
57%
19%
14%
10%
16%
29%
25%
19%
27%
87%
7%
5%
2%
At least once a month
102
53
49
3
6
20
72
16
14
11
14
27
25
25
24
91
5
4
1
4%
4%
4%
1%
1%
2%
10%
5%
5%
4%
2%
4%
4%
5%
4%
4%
3%
3%
1%
cde
j
r
52%
48%
3%
6%
20%
71%
15%
14%
11%
14%
27%
24%
25%
24%
90%
5%
4%
1%
Less than once a month
97
45
52
3
1
10
83
14
17
14
11
30
25
19
23
83
8
5
1
4%
4%
4%
1%
*%
1%
11%
4%
7%
5%
2%
4%
4%
4%
4%
4%
4%
4%
1%
cde
j
j
j
r
r
r
47%
53%
3%
1%
10%
85%
14%
18%
15%
11%
31%
26%
19%
24%
85%
9%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Never
24
15
8
2
1
7
14
8
2
3
3
4
5
2
12
22
*
1
*
1%
1%
1%
1%
*%
1%
2%
2%
1%
1%
1%
1%
1%
*%
2%
1%
*%
1%
1%
d
j
klm
65%
35%
9%
3%
29%
59%
34%
7%
11%
13%
18%
22%
10%
50%
94%
1%
4%
2%
TOTAL AT LEAST ONCE A WEEK
2246
1084
1162
349
449
863
585
306
231
282
562
621
627
481
517
1875
197
109
65
91%
90%
91%
98%
98%
96%
77%
89%
87%
91%
95%
91%
92%
91%
90%
90%
93%
92%
97%
f
f
f
ghi
oq
48%
52%
16%
20%
38%
26%
14%
10%
13%
25%
28%
28%
21%
23%
84%
9%
5%
3%
TOTAL EVER
2444
1182
1263
356
456
893
740
335
263
307
586
678
677
524
565
2049
211
118
67
99%
99%
99%
99%
99%
99%
98%
97%
99%
99%
99%
99%
99%
99%
98%
99%
100%
99%
99%
f
f
g
n
48%
52%
15%
19%
37%
30%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Don't know
7
1
6
-
4
*
4
1
1
-
-
1
1
4
1
7
-
*
-
*%
*%
*%
-%
1%
*%
*%
*%
*%
-%
-%
*%
*%
1%
*%
*%
-%
*%
-%
e
17%
83%
-%
49%
1%
50%
9%
13%
-%
-%
13%
20%
57%
10%
97%
-%
3%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Several times a day
1215
213
157
95
65
95
107
106
52
138
1078
137
893
319
532
683
49%
68%
45%
42%
37%
44%
46%
53%
49%
52%
50%
40%
59%
34%
46%
52%
bcdefghi
d
cd
d
cd
k
m
n
18%
13%
8%
5%
8%
9%
9%
4%
11%
89%
11%
74%
26%
44%
56%
Every day
453
47
54
38
46
44
48
29
20
43
379
75
291
162
221
233
18%
15%
16%
17%
26%
20%
21%
15%
18%
16%
18%
22%
19%
17%
19%
18%
abcgi
j
10%
12%
8%
10%
10%
11%
6%
4%
10%
83%
17%
64%
36%
49%
51%
Several times a week
374
28
63
35
27
39
36
29
12
33
319
55
188
185
192
182
15%
9%
18%
16%
15%
18%
16%
15%
11%
12%
15%
16%
12%
20%
16%
14%
a
a
a
a
a
l
8%
17%
9%
7%
10%
10%
8%
3%
9%
85%
15%
50%
49%
51%
49%
At least once a week
203
9
31
26
16
25
19
16
11
25
168
35
85
119
90
113
8%
3%
9%
11%
9%
11%
8%
8%
10%
9%
8%
10%
6%
13%
8%
9%
a
a
a
a
a
a
a
a
l
5%
15%
13%
8%
12%
9%
8%
5%
12%
83%
17%
42%
58%
44%
56%
At least once a month
102
4
16
19
7
6
8
7
4
19
80
21
39
63
61
41
4%
1%
5%
9%
4%
3%
3%
4%
4%
7%
4%
6%
3%
7%
5%
3%
a
aefg
ae
j
l
o
4%
16%
19%
7%
6%
8%
7%
4%
19%
79%
21%
38%
62%
60%
40%
Less than once a month
97
5
22
10
10
6
9
9
5
7
82
15
16
81
59
38
4%
2%
6%
5%
6%
3%
4%
4%
5%
3%
4%
4%
1%
9%
5%
3%
a
a
l
o
5%
23%
11%
11%
6%
10%
9%
5%
7%
85%
15%
16%
84%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Never
24
5
1
1
4
-
3
2
3
2
21
3
7
17
10
14
1%
2%
*%
*%
2%
-%
1%
1%
2%
1%
1%
1%
*%
2%
1%
1%
e
e
l
23%
5%
3%
18%
-%
14%
10%
11%
10%
88%
12%
28%
72%
42%
58%
TOTAL AT LEAST ONCE A WEEK
2246
297
305
193
154
202
210
180
95
239
1944
302
1457
785
1036
1210
91%
95%
88%
87%
87%
94%
91%
90%
89%
89%
91%
89%
96%
83%
89%
92%
bcdghi
bcd
m
n
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
65%
35%
46%
54%
TOTAL EVER
2444
306
343
223
171
215
227
196
104
265
2106
338
1512
929
1155
1289
99%
98%
98%
100%
97%
99%
99%
98%
98%
99%
99%
99%
99%
98%
99%
99%
d
m
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Don't know
7
-
4
-
1
1
-
1
-
-
7
*
5
2
2
5
*%
-%
1%
-%
*%
1%
-%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
56%
-%
9%
20%
-%
13%
-%
-%
97%
3%
67%
33%
25%
75%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Several times a day
1005
501
505
252
269
397
87
100
88
129
294
316
307
204
179
845
86
44
30
57%
57%
56%
77%
66%
54%
29%
53%
52%
56%
60%
62%
60%
55%
48%
57%
58%
53%
65%
def
ef
f
n
n
n
oq
50%
50%
25%
27%
40%
9%
10%
9%
13%
29%
31%
31%
20%
18%
84%
9%
4%
3%
Every day
356
178
179
49
84
162
62
32
44
45
90
93
111
73
79
296
31
22
8
20%
20%
20%
15%
21%
22%
21%
17%
26%
20%
19%
18%
22%
20%
21%
20%
21%
26%
17%
c
gj
or
50%
50%
14%
24%
45%
18%
9%
12%
13%
25%
26%
31%
20%
22%
83%
9%
6%
2%
Several times a week
148
64
84
13
30
69
36
25
12
19
42
35
41
30
42
129
11
5
4
8%
7%
9%
4%
7%
9%
12%
13%
7%
8%
9%
7%
8%
8%
11%
9%
7%
6%
9%
c
c
cd
k
43%
57%
9%
21%
46%
25%
17%
8%
13%
29%
23%
28%
21%
28%
87%
7%
3%
3%
At least once a week
77
31
45
5
10
35
26
6
8
6
24
31
16
17
13
67
6
3
1
4%
4%
5%
2%
3%
5%
9%
3%
5%
3%
5%
6%
3%
5%
4%
5%
4%
3%
2%
c
cde
l
r
41%
59%
7%
13%
46%
34%
8%
10%
8%
32%
40%
21%
22%
17%
88%
8%
3%
1%
At least once a month
35
14
21
3
3
14
14
5
2
6
6
11
10
10
4
28
4
2
1
2%
2%
2%
1%
1%
2%
5%
3%
1%
3%
1%
2%
2%
3%
1%
2%
3%
3%
2%
cde
41%
59%
10%
9%
41%
41%
16%
4%
17%
17%
32%
27%
29%
12%
80%
12%
6%
2%
Less than once a month
27
16
10
1
2
10
14
4
2
6
6
3
5
13
6
23
1
2
1
2%
2%
1%
*%
1%
1%
5%
2%
1%
3%
1%
1%
1%
4%
1%
2%
*%
2%
1%
cde
kl
61%
39%
4%
9%
37%
51%
14%
8%
22%
24%
12%
17%
50%
21%
88%
2%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Never
113
64
49
5
8
43
57
17
11
18
24
20
23
20
50
97
9
6
2
6%
7%
5%
1%
2%
6%
19%
9%
6%
8%
5%
4%
5%
5%
13%
6%
6%
7%
4%
cd
cde
klm
57%
43%
4%
7%
38%
51%
15%
10%
16%
21%
18%
21%
17%
44%
85%
8%
5%
2%
TOTAL AT LEAST ONCE A WEEK
1587
774
813
319
394
662
211
163
152
199
451
475
475
324
313
1337
133
73
43
90%
89%
91%
97%
97%
91%
71%
86%
90%
86%
92%
93%
92%
88%
84%
90%
91%
88%
92%
ef
ef
f
gi
mn
mn
49%
51%
20%
25%
42%
13%
10%
10%
13%
28%
30%
30%
20%
20%
84%
8%
5%
3%
TOTAL EVER
1648
804
844
323
399
686
239
172
156
211
463
489
489
348
322
1388
138
77
44
93%
92%
94%
99%
98%
94%
80%
91%
93%
91%
95%
96%
95%
94%
86%
93%
94%
93%
95%
ef
ef
f
g
n
n
n
49%
51%
20%
24%
42%
15%
10%
9%
13%
28%
30%
30%
21%
20%
84%
8%
5%
3%
Don't know
4
2
2
-
-
1
3
1
2
1
*
-
2
1
1
4
-
-
*
*%
*%
*%
-%
-%
*%
1%
*%
1%
1%
*%
-%
*%
*%
*%
*%
-%
-%
*%
de
j
59%
41%
-%
-%
25%
75%
22%
40%
35%
2%
-%
43%
35%
22%
98%
-%
-%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Several times a day
1005
173
136
83
59
77
97
76
44
99
895
110
757
245
430
575
57%
69%
60%
48%
51%
52%
59%
56%
60%
51%
58%
51%
60%
48%
53%
60%
cdegi
c
c
c
k
m
n
17%
14%
8%
6%
8%
10%
8%
4%
10%
89%
11%
75%
24%
43%
57%
Every day
356
39
26
31
31
36
36
35
12
48
301
55
250
106
163
194
20%
15%
11%
18%
27%
24%
22%
26%
17%
25%
19%
25%
20%
21%
20%
20%
abch
b
b
ab
ab
j
11%
7%
9%
9%
10%
10%
10%
4%
14%
85%
15%
70%
30%
46%
54%
Several times a week
148
16
21
21
7
15
14
11
5
19
130
18
102
46
80
68
8%
6%
9%
12%
6%
10%
8%
8%
7%
10%
8%
9%
8%
9%
10%
7%
o
10%
14%
14%
4%
10%
9%
8%
3%
13%
88%
12%
69%
31%
54%
46%
At least once a week
77
12
20
10
6
8
4
1
4
2
69
8
50
27
43
34
4%
5%
9%
6%
5%
5%
2%
1%
6%
1%
4%
4%
4%
5%
5%
4%
gi
fgi
gi
gi
gi
gi
16%
26%
13%
7%
11%
5%
1%
6%
2%
90%
10%
65%
35%
56%
44%
At least once a month
35
6
8
3
4
1
2
2
1
1
30
5
19
16
19
16
2%
2%
3%
2%
3%
1%
1%
2%
2%
1%
2%
2%
2%
3%
2%
2%
l
16%
23%
9%
10%
3%
5%
6%
4%
4%
85%
15%
55%
45%
54%
46%
Less than once a month
27
-
5
2
2
2
3
3
1
6
25
2
15
11
16
11
2%
-%
2%
1%
2%
1%
2%
2%
1%
3%
2%
1%
1%
2%
2%
1%
a
a
-%
17%
7%
8%
7%
11%
12%
3%
23%
93%
7%
56%
41%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Never
113
5
10
24
8
10
9
7
5
18
96
17
58
55
62
51
6%
2%
4%
14%
7%
7%
5%
5%
7%
9%
6%
8%
5%
11%
8%
5%
abdfgh
a
a
a
a
l
5%
9%
21%
7%
9%
8%
7%
4%
16%
85%
15%
51%
49%
54%
46%
TOTAL AT LEAST ONCE A WEEK
1587
239
203
145
103
137
152
124
66
168
1395
192
1159
424
716
870
90%
95%
89%
83%
89%
91%
92%
91%
90%
86%
90%
88%
93%
83%
88%
91%
bcdi
c
c
m
n
15%
13%
9%
6%
9%
10%
8%
4%
11%
88%
12%
73%
27%
45%
55%
TOTAL EVER
1648
245
216
150
108
139
157
129
69
175
1450
199
1193
451
751
897
93%
98%
95%
86%
93%
93%
95%
95%
93%
90%
94%
92%
95%
89%
92%
94%
cei
c
c
c
c
c
c
m
15%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
72%
27%
46%
54%
Don't know
4
1
1
1
-
-
-
-
-
1
3
1
1
3
1
3
*%
*%
1%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
1%
*%
*%
l
24%
35%
17%
-%
-%
-%
-%
-%
22%
81%
19%
26%
74%
17%
83%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD44). Have you ever sent a donation to charity via a text message from your mobile phone? IF YES - Have you sent a text donation in the last month? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Yes, in the last month
146
62
84
22
30
66
29
17
12
17
38
53
40
31
21
125
11
7
3
6%
5%
7%
6%
6%
7%
4%
5%
5%
5%
7%
8%
6%
6%
4%
6%
5%
6%
4%
f
f
n
42%
58%
15%
20%
45%
20%
12%
8%
11%
26%
37%
27%
21%
15%
86%
7%
5%
2%
Yes, but not in the last month
478
206
272
78
108
206
85
40
39
57
162
174
141
89
73
395
50
22
11
19%
17%
21%
22%
24%
23%
11%
12%
15%
18%
28%
26%
21%
17%
13%
19%
24%
18%
17%
a
f
f
f
g
ghi
lmn
n
r
43%
57%
16%
23%
43%
18%
8%
8%
12%
34%
36%
30%
19%
15%
83%
11%
5%
2%
TOTAL YES
624
268
356
99
138
272
115
57
51
74
201
228
181
120
95
520
61
29
14
25%
22%
28%
28%
30%
30%
15%
17%
19%
24%
34%
33%
27%
23%
16%
25%
29%
24%
21%
a
f
f
f
g
ghi
lmn
n
n
r
43%
57%
16%
22%
44%
18%
9%
8%
12%
32%
37%
29%
19%
15%
83%
10%
5%
2%
No, never
1827
921
905
251
316
620
639
284
211
233
384
449
497
403
478
1536
149
89
52
74%
77%
71%
70%
69%
69%
84%
83%
80%
75%
65%
66%
73%
76%
83%
74%
71%
75%
78%
b
cde
ij
j
j
k
k
klm
p
50%
50%
14%
17%
34%
35%
16%
12%
13%
21%
25%
27%
22%
26%
84%
8%
5%
3%
Don't know
25
9
16
7
6
8
4
3
3
3
5
7
6
8
5
23
1
1
1
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
f
38%
62%
29%
23%
30%
18%
10%
13%
11%
18%
26%
22%
31%
21%
90%
4%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD44). Have you ever sent a donation to charity via a text message from your mobile phone? IF YES - Have you sent a text donation in the last month? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Yes, in the last month
146
21
13
20
7
18
16
13
7
10
127
19
101
45
74
72
6%
7%
4%
9%
4%
8%
7%
7%
6%
4%
6%
6%
7%
5%
6%
5%
bdi
b
m
14%
9%
14%
5%
12%
11%
9%
5%
7%
87%
13%
69%
31%
51%
49%
Yes, but not in the last month
478
46
75
53
28
41
41
31
22
58
405
72
354
122
245
233
19%
15%
21%
24%
16%
19%
18%
15%
21%
22%
19%
21%
23%
13%
21%
18%
adg
m
o
10%
16%
11%
6%
9%
9%
6%
5%
12%
85%
15%
74%
26%
51%
49%
TOTAL YES
624
67
87
73
35
59
57
44
29
68
532
92
455
167
319
305
25%
21%
25%
33%
20%
27%
25%
22%
28%
25%
25%
27%
30%
18%
27%
23%
adg
m
o
11%
14%
12%
6%
9%
9%
7%
5%
11%
85%
15%
73%
27%
51%
49%
No, never
1827
242
252
149
138
155
173
155
77
196
1578
248
1053
772
841
986
74%
78%
72%
67%
78%
72%
75%
77%
72%
73%
74%
73%
69%
81%
72%
75%
c
c
c
c
l
13%
14%
8%
8%
8%
9%
8%
4%
11%
86%
14%
58%
42%
46%
54%
Don't know
25
3
10
1
3
2
-
1
-
4
24
1
16
9
7
18
1%
1%
3%
*%
2%
1%
-%
*%
-%
1%
1%
*%
1%
1%
1%
1%
fh
12%
38%
4%
12%
6%
-%
4%
-%
14%
94%
6%
63%
37%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Send/ receive text messages (SMS)
2194
1053
1141
342
433
854
565
275
227
270
560
620
620
453
502
1835
192
109
57
89%
88%
89%
96%
94%
95%
75%
80%
85%
87%
95%
91%
91%
85%
87%
88%
91%
92%
85%
f
f
f
g
ghi
mn
mn
r
or
48%
52%
16%
20%
39%
26%
13%
10%
12%
26%
28%
28%
21%
23%
84%
9%
5%
3%
Take photos
1662
800
862
308
374
670
310
183
148
208
478
486
490
348
337
1398
147
78
38
67%
67%
68%
86%
81%
74%
41%
53%
56%
67%
81%
71%
72%
66%
58%
67%
70%
66%
56%
ef
ef
f
gh
ghi
n
mn
n
r
r
r
48%
52%
19%
23%
40%
19%
11%
9%
13%
29%
29%
29%
21%
20%
84%
9%
5%
2%
General browsing/ surfing the
internet
1395
689
706
294
347
584
170
133
125
172
421
431
419
279
265
1181
119
58
36
56%
57%
55%
82%
75%
65%
22%
39%
47%
56%
71%
63%
61%
53%
46%
57%
57%
49%
53%
def
ef
f
g
gh
ghi
mn
mn
n
q
49%
51%
21%
25%
42%
12%
10%
9%
12%
30%
31%
30%
20%
19%
85%
9%
4%
3%
Send/ receive emails (not SMS)
1259
620
640
251
324
519
166
110
108
154
396
404
392
243
220
1078
100
55
27
51%
52%
50%
70%
70%
58%
22%
32%
41%
50%
67%
59%
57%
46%
38%
52%
47%
47%
40%
ef
ef
f
g
gh
ghi
mn
mn
n
r
r
49%
51%
20%
26%
41%
13%
9%
9%
12%
31%
32%
31%
19%
18%
86%
8%
4%
2%
Send/ receive messages with
pictures/ images
1183
558
624
261
299
484
138
122
116
144
354
344
363
247
228
1000
101
50
31
48%
47%
49%
73%
65%
54%
18%
35%
44%
47%
60%
50%
53%
47%
39%
48%
48%
42%
46%
def
ef
f
g
g
ghi
n
mn
n
47%
53%
22%
25%
41%
12%
10%
10%
12%
30%
29%
31%
21%
19%
85%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
1072
494
578
267
297
423
85
117
99
138
317
315
326
212
219
907
87
52
26
43%
41%
45%
75%
64%
47%
11%
34%
37%
45%
54%
46%
48%
40%
38%
44%
41%
44%
38%
a
def
ef
f
g
ghi
mn
mn
r
46%
54%
25%
28%
39%
8%
11%
9%
13%
30%
29%
30%
20%
20%
85%
8%
5%
2%
Download apps or programs directly
to your phone
1021
527
495
227
271
400
123
108
82
131
331
326
314
199
183
865
90
42
23
41%
44%
39%
64%
59%
44%
16%
31%
31%
42%
56%
48%
46%
37%
32%
42%
43%
36%
35%
b
ef
ef
f
gh
ghi
mn
mn
n
r
r
52%
48%
22%
27%
39%
12%
11%
8%
13%
32%
32%
31%
19%
18%
85%
9%
4%
2%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
990
459
531
254
269
376
91
102
93
116
276
301
300
190
199
844
79
43
24
40%
38%
42%
71%
59%
42%
12%
30%
35%
37%
47%
44%
44%
36%
34%
41%
37%
37%
35%
def
ef
f
g
ghi
mn
mn
r
46%
54%
26%
27%
38%
9%
10%
9%
12%
28%
30%
30%
19%
20%
85%
8%
4%
2%
Play games
869
447
422
227
245
328
69
108
73
119
241
215
271
189
195
733
79
34
24
35%
37%
33%
64%
53%
36%
9%
31%
28%
38%
41%
31%
40%
36%
34%
35%
37%
28%
36%
b
def
ef
f
h
gh
kn
q
q
q
51%
49%
26%
28%
38%
8%
12%
8%
14%
28%
25%
31%
22%
22%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Record video clips using the phone
869
423
446
200
234
353
82
79
76
110
276
267
276
159
166
716
94
37
22
35%
35%
35%
56%
51%
39%
11%
23%
29%
35%
47%
39%
40%
30%
29%
34%
45%
31%
32%
ef
ef
f
g
ghi
mn
mn
oqr
49%
51%
23%
27%
41%
9%
9%
9%
13%
32%
31%
32%
18%
19%
82%
11%
4%
2%
Accessing/ receiving news
700
384
316
135
178
299
88
60
45
84
260
262
223
118
97
598
60
30
12
28%
32%
25%
38%
39%
33%
12%
17%
17%
27%
44%
38%
33%
22%
17%
29%
29%
25%
18%
b
f
ef
f
gh
ghi
lmn
mn
n
r
r
r
55%
45%
19%
26%
43%
13%
9%
6%
12%
37%
37%
32%
17%
14%
85%
9%
4%
2%
Send/ receive video clips
672
315
358
166
195
261
51
62
64
82
197
194
228
135
115
560
64
30
18
27%
26%
28%
47%
42%
29%
7%
18%
24%
26%
33%
28%
33%
26%
20%
27%
30%
25%
27%
ef
ef
f
g
ghi
n
kmn
n
47%
53%
25%
29%
39%
8%
9%
10%
12%
29%
29%
34%
20%
17%
83%
10%
4%
3%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
650
336
314
178
185
242
46
73
50
88
209
190
198
126
136
557
54
27
13
26%
28%
25%
50%
40%
27%
6%
21%
19%
29%
35%
28%
29%
24%
24%
27%
25%
23%
19%
def
ef
f
gh
ghi
mn
r
r
52%
48%
27%
28%
37%
7%
11%
8%
14%
32%
29%
31%
19%
21%
86%
8%
4%
2%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
573
277
296
151
158
229
36
59
46
71
173
175
178
112
109
465
58
32
19
23%
23%
23%
42%
34%
25%
5%
17%
17%
23%
29%
26%
26%
21%
19%
22%
28%
27%
28%
def
ef
f
ghi
n
mn
o
o
48%
52%
26%
27%
40%
6%
10%
8%
12%
30%
31%
31%
20%
19%
81%
10%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Listen to music using MP3 function
569
326
243
177
148
191
54
56
40
75
175
159
184
119
109
486
49
24
11
23%
27%
19%
49%
32%
21%
7%
16%
15%
24%
30%
23%
27%
22%
19%
23%
23%
20%
17%
b
def
ef
f
gh
gh
n
r
r
57%
43%
31%
26%
34%
9%
10%
7%
13%
31%
28%
32%
21%
19%
85%
9%
4%
2%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
555
267
288
136
153
226
41
42
37
79
192
197
166
108
84
470
47
25
14
22%
22%
23%
38%
33%
25%
5%
12%
14%
26%
33%
29%
24%
20%
15%
23%
22%
21%
20%
ef
ef
f
gh
ghi
mn
n
n
48%
52%
24%
28%
41%
7%
8%
7%
14%
35%
35%
30%
19%
15%
85%
8%
4%
2%
Making video calls e.g. via
Facetime, Skype
447
212
235
124
136
159
28
41
37
49
136
148
154
73
72
375
43
19
10
18%
18%
18%
35%
30%
18%
4%
12%
14%
16%
23%
22%
23%
14%
13%
18%
20%
16%
15%
ef
ef
f
ghi
mn
mn
47%
53%
28%
30%
36%
6%
9%
8%
11%
30%
33%
34%
16%
16%
84%
10%
4%
2%
Accessing/ receiving sports/ team
news/ scores
420
307
113
105
91
176
48
23
20
50
163
140
138
80
62
354
39
17
11
17%
26%
9%
29%
20%
20%
6%
7%
7%
16%
28%
20%
20%
15%
11%
17%
18%
14%
17%
b
def
f
f
gh
ghi
mn
mn
n
73%
27%
25%
22%
42%
11%
6%
5%
12%
39%
33%
33%
19%
15%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
417
204
213
99
126
160
32
46
34
50
128
139
145
58
76
364
25
17
10
17%
17%
17%
28%
27%
18%
4%
13%
13%
16%
22%
20%
21%
11%
13%
18%
12%
15%
15%
ef
ef
f
gh
mn
mn
p
49%
51%
24%
30%
38%
8%
11%
8%
12%
31%
33%
35%
14%
18%
87%
6%
4%
2%
Listen to FM radio
417
238
179
92
114
164
47
45
33
55
149
120
124
94
78
376
21
12
7
17%
20%
14%
26%
25%
18%
6%
13%
12%
18%
25%
18%
18%
18%
13%
18%
10%
10%
11%
b
ef
ef
f
ghi
n
n
pqr
57%
43%
22%
27%
39%
11%
11%
8%
13%
36%
29%
30%
23%
19%
90%
5%
3%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
336
181
155
102
85
119
30
38
19
46
102
98
115
66
57
291
22
15
8
14%
15%
12%
28%
19%
13%
4%
11%
7%
15%
17%
14%
17%
12%
10%
14%
10%
13%
11%
b
def
ef
f
h
gh
n
mn
54%
46%
30%
25%
36%
9%
11%
6%
14%
30%
29%
34%
20%
17%
87%
6%
5%
2%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
324
159
165
109
93
109
13
30
21
39
120
109
107
54
54
271
28
15
10
13%
13%
13%
31%
20%
12%
2%
9%
8%
13%
20%
16%
16%
10%
9%
13%
13%
13%
14%
def
ef
f
ghi
mn
mn
49%
51%
34%
29%
34%
4%
9%
7%
12%
37%
34%
33%
17%
17%
84%
9%
5%
3%
Listen to Podcasts
193
111
82
51
44
80
18
16
9
23
66
60
70
41
22
165
10
11
7
8%
9%
6%
14%
9%
9%
2%
5%
4%
7%
11%
9%
10%
8%
4%
8%
5%
9%
10%
b
def
f
f
h
gh
n
n
n
p
p
57%
43%
26%
23%
42%
9%
8%
5%
12%
34%
31%
36%
21%
11%
85%
5%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Watching live TV on the internet at
the same time as it is broadcast
185
110
75
52
49
73
11
17
9
21
63
55
52
44
34
162
13
4
5
7%
9%
6%
15%
11%
8%
1%
5%
3%
7%
11%
8%
8%
8%
6%
8%
6%
4%
7%
b
ef
f
f
h
gh
q
q
60%
40%
28%
26%
40%
6%
9%
5%
12%
34%
30%
28%
24%
18%
88%
7%
2%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
170
89
81
56
44
58
12
19
12
19
49
49
55
30
36
149
9
6
5
7%
7%
6%
16%
10%
6%
2%
5%
4%
6%
8%
7%
8%
6%
6%
7%
4%
5%
7%
def
ef
f
h
52%
48%
33%
26%
34%
7%
11%
7%
11%
29%
29%
33%
17%
21%
88%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
156
85
70
56
37
54
9
24
11
19
41
39
48
35
33
136
10
5
5
6%
7%
6%
16%
8%
6%
1%
7%
4%
6%
7%
6%
7%
7%
6%
7%
5%
4%
7%
def
f
f
55%
45%
36%
24%
35%
6%
15%
7%
12%
26%
25%
31%
23%
21%
87%
6%
3%
3%
Other
42
19
24
2
7
17
17
9
9
4
8
10
15
9
8
33
4
3
2
2%
2%
2%
1%
1%
2%
2%
3%
3%
1%
1%
2%
2%
2%
1%
2%
2%
3%
3%
c
o
44%
56%
4%
15%
40%
40%
21%
21%
9%
18%
25%
35%
21%
20%
78%
10%
7%
5%
WEB/ DATA ACCESS
1641
803
838
325
399
683
234
170
145
211
476
490
491
336
324
1383
137
77
44
66%
67%
66%
91%
87%
76%
31%
49%
55%
68%
81%
72%
72%
63%
56%
67%
65%
65%
66%
ef
ef
f
gh
ghi
mn
mn
n
49%
51%
20%
24%
42%
14%
10%
9%
13%
29%
30%
30%
20%
20%
84%
8%
5%
3%
LISTEN TO AUDIO CONTENT
783
432
351
209
205
293
76
73
59
103
250
235
241
161
146
682
57
29
16
32%
36%
28%
58%
45%
33%
10%
21%
22%
33%
42%
34%
35%
30%
25%
33%
27%
25%
23%
b
def
ef
f
gh
ghi
n
n
pqr
55%
45%
27%
26%
37%
10%
9%
8%
13%
32%
30%
31%
21%
19%
87%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
WATCHING AV CONTENT
781
409
372
211
209
299
62
91
59
104
249
232
245
149
155
671
64
30
15
32%
34%
29%
59%
45%
33%
8%
26%
22%
34%
42%
34%
36%
28%
27%
32%
30%
26%
23%
b
def
ef
f
gh
ghi
mn
mn
qr
r
52%
48%
27%
27%
38%
8%
12%
8%
13%
32%
30%
31%
19%
20%
86%
8%
4%
2%
None of these
187
99
88
4
8
24
152
48
29
21
20
42
40
50
56
160
16
6
6
8%
8%
7%
1%
2%
3%
20%
14%
11%
7%
3%
6%
6%
9%
10%
8%
7%
5%
9%
cde
ij
j
j
l
kl
q
53%
47%
2%
4%
13%
81%
25%
15%
11%
11%
22%
21%
27%
30%
86%
8%
3%
3%
Don't know
2
-
2
-
-
1
*
-
-
-
-
*
-
-
1
1
-
*
-
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
*%
-%
-%
100%
-%
-%
77%
23%
-%
-%
-%
-%
23%
-%
-%
77%
77%
-%
23%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Send/ receive text messages (SMS)
2194
274
300
205
148
198
207
172
90
240
1901
293
1437
753
1031
1164
89%
88%
86%
92%
84%
92%
90%
86%
85%
90%
89%
86%
94%
79%
88%
89%
dh
dh
m
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
65%
34%
47%
53%
Take photos
1662
225
242
168
107
102
163
142
70
180
1444
217
1166
493
787
875
67%
72%
69%
75%
61%
47%
71%
71%
66%
67%
68%
64%
77%
52%
67%
67%
de
e
deh
e
de
de
e
e
m
14%
15%
10%
6%
6%
10%
9%
4%
11%
87%
13%
70%
30%
47%
53%
General browsing/ surfing the internet
1395
210
174
133
87
117
140
110
60
149
1222
173
1027
365
643
752
56%
67%
50%
59%
50%
54%
61%
55%
57%
56%
57%
51%
67%
38%
55%
57%
bdeghi
bd
bd
k
m
15%
12%
10%
6%
8%
10%
8%
4%
11%
88%
12%
74%
26%
46%
54%
Send/ receive emails (not SMS)
1259
206
172
122
73
104
120
89
46
146
1104
156
922
334
570
689
51%
66%
49%
54%
42%
48%
52%
44%
43%
54%
52%
46%
61%
35%
49%
53%
bcdefghi
dgh
d
dgh
k
m
16%
14%
10%
6%
8%
10%
7%
4%
12%
88%
12%
73%
27%
45%
55%
Send/ receive messages with pictures/
images
1183
178
129
117
77
98
113
105
51
132
1033
149
868
312
545
638
48%
57%
37%
52%
44%
45%
49%
53%
48%
49%
48%
44%
57%
33%
47%
49%
bde
b
b
b
b
b
m
15%
11%
10%
7%
8%
10%
9%
4%
11%
87%
13%
73%
26%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
1072
149
135
111
72
69
114
84
51
123
945
127
794
275
470
602
43%
48%
39%
50%
41%
32%
49%
42%
48%
46%
44%
37%
52%
29%
40%
46%
be
be
e
be
e
be
e
k
m
n
14%
13%
10%
7%
6%
11%
8%
5%
12%
88%
12%
74%
26%
44%
56%
Download apps or programs directly to
your phone
1021
152
90
119
76
74
93
92
43
126
903
118
741
278
479
542
41%
49%
26%
53%
43%
34%
40%
46%
40%
47%
42%
35%
49%
29%
41%
41%
be
bdefh
b
b
b
be
b
be
k
m
15%
9%
12%
7%
7%
9%
9%
4%
12%
88%
12%
73%
27%
47%
53%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
990
168
105
100
61
82
103
76
40
108
884
106
728
260
415
575
40%
54%
30%
45%
35%
38%
45%
38%
37%
40%
41%
31%
48%
27%
36%
44%
bcdeghi
bd
bd
b
k
m
n
17%
11%
10%
6%
8%
10%
8%
4%
11%
89%
11%
74%
26%
42%
58%
Play games
869
122
107
90
55
66
84
81
37
90
765
104
612
255
387
482
35%
39%
31%
40%
31%
30%
37%
41%
35%
34%
36%
31%
40%
27%
33%
37%
e
bde
bde
k
m
14%
12%
10%
6%
8%
10%
9%
4%
10%
88%
12%
70%
29%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Record video clips using the phone
869
120
81
95
65
54
88
76
35
101
763
106
645
222
395
474
35%
38%
23%
43%
37%
25%
38%
38%
33%
38%
36%
31%
42%
23%
34%
36%
be
beh
be
be
be
b
be
m
14%
9%
11%
7%
6%
10%
9%
4%
12%
88%
12%
74%
25%
45%
55%
Accessing/ receiving news
700
108
94
88
45
42
66
46
30
79
602
97
536
161
366
333
28%
35%
27%
39%
26%
19%
29%
23%
29%
30%
28%
29%
35%
17%
31%
25%
deg
bdefghi
e
e
e
m
o
15%
13%
13%
6%
6%
9%
7%
4%
11%
86%
14%
77%
23%
52%
48%
Send/ receive video clips
672
127
50
59
42
64
63
60
25
69
588
85
488
184
281
391
27%
41%
14%
27%
24%
30%
27%
30%
24%
26%
28%
25%
32%
19%
24%
30%
bcdefghi
b
b
b
b
b
b
b
m
n
19%
7%
9%
6%
10%
9%
9%
4%
10%
87%
13%
73%
27%
42%
58%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
650
89
63
75
52
40
71
53
36
79
571
79
485
163
302
348
26%
29%
18%
34%
29%
18%
31%
26%
34%
30%
27%
23%
32%
17%
26%
27%
be
be
be
be
be
be
be
m
14%
10%
12%
8%
6%
11%
8%
5%
12%
88%
12%
75%
25%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
'Check-in' and share your location on
social networking sites (e.g. Facebook,
Foursquare)
573
100
56
55
37
46
54
41
22
52
499
74
434
137
242
332
23%
32%
16%
25%
21%
21%
24%
21%
20%
19%
23%
22%
28%
14%
21%
25%
bdefghi
b
m
n
18%
10%
10%
6%
8%
9%
7%
4%
9%
87%
13%
76%
24%
42%
58%
Listen to music using MP3 function
569
51
68
70
54
40
54
59
29
60
502
67
404
163
263
307
23%
16%
20%
31%
31%
18%
24%
29%
28%
23%
24%
20%
27%
17%
23%
23%
abei
abe
abe
abe
m
9%
12%
12%
9%
7%
10%
10%
5%
11%
88%
12%
71%
29%
46%
54%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
555
76
50
70
38
29
62
48
27
69
480
75
436
117
264
291
22%
24%
14%
31%
22%
14%
27%
24%
26%
26%
22%
22%
29%
12%
23%
22%
be
bde
be
be
be
be
be
m
14%
9%
13%
7%
5%
11%
9%
5%
13%
86%
14%
79%
21%
48%
52%
Making video calls e.g. via Facetime,
Skype
447
104
43
48
22
30
47
27
17
37
394
53
336
109
183
264
18%
34%
12%
21%
12%
14%
20%
14%
16%
14%
18%
16%
22%
11%
16%
20%
bcdefghi
bdegi
bd
m
n
23%
10%
11%
5%
7%
10%
6%
4%
8%
88%
12%
75%
24%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Accessing/ receiving sports/ team news/
scores
420
58
53
39
33
29
40
30
24
49
353
67
328
90
222
198
17%
19%
15%
18%
19%
13%
18%
15%
23%
18%
17%
20%
22%
9%
19%
15%
beg
m
o
14%
12%
9%
8%
7%
10%
7%
6%
12%
84%
16%
78%
21%
53%
47%
Making voice calls using a VoIP service
e.g. Viber, Skype
417
107
60
33
20
28
42
28
13
34
367
50
296
119
175
243
17%
34%
17%
15%
12%
13%
18%
14%
12%
13%
17%
15%
19%
13%
15%
19%
bcdefghi
m
n
26%
14%
8%
5%
7%
10%
7%
3%
8%
88%
12%
71%
28%
42%
58%
Listen to FM radio
417
56
79
47
33
30
39
38
17
37
366
50
297
119
204
212
17%
18%
23%
21%
19%
14%
17%
19%
16%
14%
17%
15%
20%
13%
18%
16%
ei
m
13%
19%
11%
8%
7%
9%
9%
4%
9%
88%
12%
71%
29%
49%
51%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
336
43
34
38
33
26
37
26
17
36
294
42
249
85
141
195
14%
14%
10%
17%
19%
12%
16%
13%
16%
14%
14%
12%
16%
9%
12%
15%
b
b
b
m
n
13%
10%
11%
10%
8%
11%
8%
5%
11%
87%
13%
74%
25%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
324
52
37
34
23
13
43
21
13
36
283
41
239
84
146
178
13%
17%
11%
15%
13%
6%
19%
10%
12%
13%
13%
12%
16%
9%
12%
14%
e
e
e
beg
e
e
m
16%
11%
10%
7%
4%
13%
6%
4%
11%
87%
13%
74%
26%
45%
55%
Listen to Podcasts
193
23
30
28
14
19
21
10
7
13
154
39
135
55
95
98
8%
7%
9%
12%
8%
9%
9%
5%
6%
5%
7%
11%
9%
6%
8%
7%
ghi
j
m
12%
16%
14%
7%
10%
11%
5%
3%
7%
80%
20%
70%
29%
49%
51%
Watching live TV on the internet at the
same time as it is broadcast
185
32
18
21
16
13
20
17
9
18
161
23
142
40
79
105
7%
10%
5%
9%
9%
6%
9%
8%
8%
7%
8%
7%
9%
4%
7%
8%
b
m
17%
10%
11%
9%
7%
11%
9%
5%
10%
87%
13%
77%
22%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. South Park Studios)
170
31
18
19
13
16
14
14
10
15
149
20
120
47
70
100
7%
10%
5%
9%
7%
7%
6%
7%
9%
6%
7%
6%
8%
5%
6%
8%
b
m
18%
10%
11%
8%
9%
8%
8%
6%
9%
88%
12%
71%
28%
41%
59%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, Amazon
Prime Instant)
156
22
23
13
17
11
17
12
8
13
135
21
108
45
62
94
6%
7%
7%
6%
10%
5%
7%
6%
8%
5%
6%
6%
7%
5%
5%
7%
m
14%
15%
8%
11%
7%
11%
8%
5%
8%
87%
13%
69%
29%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Other
42
3
7
5
5
5
4
1
-
3
36
6
24
19
15
27
2%
1%
2%
2%
3%
2%
2%
1%
-%
1%
2%
2%
2%
2%
1%
2%
h
h
h
h
7%
18%
12%
11%
11%
9%
4%
-%
7%
85%
15%
56%
44%
36%
64%
WEB/ DATA ACCESS
1641
236
221
154
108
134
159
126
69
175
1439
203
1198
440
755
886
66%
76%
63%
69%
61%
62%
69%
63%
65%
65%
67%
59%
79%
46%
65%
68%
bdeghi
k
m
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
LISTEN TO AUDIO CONTENT
783
89
121
91
62
59
77
68
35
80
693
90
567
214
363
421
32%
29%
35%
41%
35%
27%
33%
34%
33%
30%
32%
26%
37%
23%
31%
32%
aei
k
m
11%
15%
12%
8%
7%
10%
9%
4%
10%
89%
11%
72%
27%
46%
54%
WATCHING AV CONTENT
781
116
75
90
62
51
84
66
38
90
688
93
579
199
342
439
32%
37%
21%
40%
35%
23%
36%
33%
36%
34%
32%
27%
38%
21%
29%
34%
be
be
be
be
be
be
be
k
m
n
15%
10%
12%
8%
6%
11%
8%
5%
11%
88%
12%
74%
25%
44%
56%
None of these
187
27
32
14
21
9
15
13
11
18
156
31
39
149
95
92
8%
9%
9%
6%
12%
4%
7%
7%
10%
7%
7%
9%
3%
16%
8%
7%
e
ce
e
l
14%
17%
7%
11%
5%
8%
7%
6%
10%
83%
17%
21%
79%
51%
49%
Don't know
2
-
-
-
-
-
-
1
-
-
*
1
1
*
2
-
*%
-%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
77%
-%
-%
23%
77%
77%
23%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Send/ receive text messages (SMS)
2194
1053
1141
342
433
854
565
275
227
270
560
620
620
453
502
1835
192
109
57
82%
81%
83%
94%
93%
93%
61%
67%
78%
83%
94%
87%
86%
78%
76%
82%
83%
83%
78%
f
f
f
g
g
ghi
mn
mn
r
48%
52%
16%
20%
39%
26%
13%
10%
12%
26%
28%
28%
21%
23%
84%
9%
5%
3%
Take photos
1662
800
862
308
374
670
310
183
148
208
478
486
490
348
337
1398
147
78
38
62%
62%
63%
84%
80%
73%
33%
44%
51%
64%
80%
68%
68%
60%
51%
63%
63%
59%
51%
ef
ef
f
gh
ghi
mn
mn
n
r
r
r
48%
52%
19%
23%
40%
19%
11%
9%
13%
29%
29%
29%
21%
20%
84%
9%
5%
2%
General browsing/ surfing the
internet
1395
689
706
294
347
584
170
133
125
172
421
431
419
279
265
1181
119
58
36
52%
53%
51%
80%
74%
64%
18%
32%
43%
53%
71%
61%
58%
48%
40%
53%
51%
44%
49%
def
ef
f
g
gh
ghi
mn
mn
n
q
49%
51%
21%
25%
42%
12%
10%
9%
12%
30%
31%
30%
20%
19%
85%
9%
4%
3%
Send/ receive emails (not SMS)
1259
620
640
251
324
519
166
110
108
154
396
404
392
243
220
1078
100
55
27
47%
48%
47%
69%
69%
57%
18%
27%
37%
47%
66%
57%
54%
42%
33%
48%
43%
42%
36%
ef
ef
f
g
gh
ghi
mn
mn
n
qr
49%
51%
20%
26%
41%
13%
9%
9%
12%
31%
32%
31%
19%
18%
86%
8%
4%
2%
Send/ receive messages with
pictures/ images
1183
558
624
261
299
484
138
122
116
144
354
344
363
247
228
1000
101
50
31
44%
43%
45%
72%
64%
53%
15%
30%
40%
44%
59%
48%
50%
43%
34%
45%
43%
38%
42%
def
ef
f
g
g
ghi
n
mn
n
q
47%
53%
22%
25%
41%
12%
10%
10%
12%
30%
29%
31%
21%
19%
85%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
1072
494
578
267
297
423
85
117
99
138
317
315
326
212
219
907
87
52
26
40%
38%
42%
73%
63%
46%
9%
28%
34%
43%
53%
44%
45%
36%
33%
41%
37%
39%
35%
a
def
ef
f
gh
ghi
mn
mn
r
46%
54%
25%
28%
39%
8%
11%
9%
13%
30%
29%
30%
20%
20%
85%
8%
5%
2%
Download apps or programs directly
to your phone
1021
527
495
227
271
400
123
108
82
131
331
326
314
199
183
865
90
42
23
38%
41%
36%
62%
58%
44%
13%
26%
28%
40%
56%
46%
44%
34%
28%
39%
39%
32%
32%
b
ef
ef
f
gh
ghi
mn
mn
n
qr
r
52%
48%
22%
27%
39%
12%
11%
8%
13%
32%
32%
31%
19%
18%
85%
9%
4%
2%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
990
459
531
254
269
376
91
102
93
116
276
301
300
190
199
844
79
43
24
37%
35%
39%
69%
58%
41%
10%
25%
32%
36%
46%
42%
42%
33%
30%
38%
34%
33%
32%
def
ef
f
g
g
ghi
mn
mn
r
46%
54%
26%
27%
38%
9%
10%
9%
12%
28%
30%
30%
19%
20%
85%
8%
4%
2%
Play games
869
447
422
227
245
328
69
108
73
119
241
215
271
189
195
733
79
34
24
33%
34%
31%
62%
52%
36%
7%
26%
25%
37%
41%
30%
38%
33%
29%
33%
34%
25%
33%
b
def
ef
f
gh
gh
kn
q
q
q
51%
49%
26%
28%
38%
8%
12%
8%
14%
28%
25%
31%
22%
22%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Record video clips using the phone
869
423
446
200
234
353
82
79
76
110
276
267
276
159
166
716
94
37
22
32%
33%
32%
55%
50%
39%
9%
19%
26%
34%
46%
38%
38%
27%
25%
32%
40%
28%
29%
ef
ef
f
g
gh
ghi
mn
mn
oqr
49%
51%
23%
27%
41%
9%
9%
9%
13%
32%
31%
32%
18%
19%
82%
11%
4%
2%
Accessing/ receiving news
700
384
316
135
178
299
88
60
45
84
260
262
223
118
97
598
60
30
12
26%
30%
23%
37%
38%
33%
9%
15%
16%
26%
44%
37%
31%
20%
15%
27%
26%
22%
16%
b
f
ef
f
gh
ghi
lmn
mn
n
r
r
r
55%
45%
19%
26%
43%
13%
9%
6%
12%
37%
37%
32%
17%
14%
85%
9%
4%
2%
Send/ receive video clips
672
315
358
166
195
261
51
62
64
82
197
194
228
135
115
560
64
30
18
25%
24%
26%
46%
42%
28%
5%
15%
22%
25%
33%
27%
32%
23%
17%
25%
27%
23%
25%
ef
ef
f
g
g
ghi
n
mn
n
47%
53%
25%
29%
39%
8%
9%
10%
12%
29%
29%
34%
20%
17%
83%
10%
4%
3%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
650
336
314
178
185
242
46
73
50
88
209
190
198
126
136
557
54
27
13
24%
26%
23%
49%
39%
26%
5%
18%
17%
27%
35%
27%
28%
22%
21%
25%
23%
20%
17%
def
ef
f
gh
ghi
n
mn
r
r
52%
48%
27%
28%
37%
7%
11%
8%
14%
32%
29%
31%
19%
21%
86%
8%
4%
2%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
573
277
296
151
158
229
36
59
46
71
173
175
178
112
109
465
58
32
19
21%
21%
22%
41%
34%
25%
4%
14%
16%
22%
29%
25%
25%
19%
16%
21%
25%
24%
26%
def
ef
f
g
ghi
mn
mn
o
48%
52%
26%
27%
40%
6%
10%
8%
12%
30%
31%
31%
20%
19%
81%
10%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Listen to music using MP3 function
569
326
243
177
148
191
54
56
40
75
175
159
184
119
109
486
49
24
11
21%
25%
18%
48%
32%
21%
6%
13%
14%
23%
29%
22%
26%
20%
16%
22%
21%
18%
15%
b
def
ef
f
gh
ghi
n
mn
r
r
57%
43%
31%
26%
34%
9%
10%
7%
13%
31%
28%
32%
21%
19%
85%
9%
4%
2%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
555
267
288
136
153
226
41
42
37
79
192
197
166
108
84
470
47
25
14
21%
20%
21%
37%
33%
25%
4%
10%
13%
24%
32%
28%
23%
19%
13%
21%
20%
19%
18%
ef
ef
f
gh
ghi
mn
n
n
48%
52%
24%
28%
41%
7%
8%
7%
14%
35%
35%
30%
19%
15%
85%
8%
4%
2%
Making video calls e.g. via
Facetime, Skype
447
212
235
124
136
159
28
41
37
49
136
148
154
73
72
375
43
19
10
17%
16%
17%
34%
29%
17%
3%
10%
13%
15%
23%
21%
21%
13%
11%
17%
18%
15%
14%
ef
ef
f
g
ghi
mn
mn
47%
53%
28%
30%
36%
6%
9%
8%
11%
30%
33%
34%
16%
16%
84%
10%
4%
2%
Accessing/ receiving sports/ team
news/ scores
420
307
113
105
91
176
48
23
20
50
163
140
138
80
62
354
39
17
11
16%
24%
8%
29%
19%
19%
5%
6%
7%
15%
27%
20%
19%
14%
9%
16%
17%
13%
15%
b
def
f
f
gh
ghi
mn
mn
n
73%
27%
25%
22%
42%
11%
6%
5%
12%
39%
33%
33%
19%
15%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
417
204
213
99
126
160
32
46
34
50
128
139
145
58
76
364
25
17
10
16%
16%
16%
27%
27%
17%
3%
11%
12%
15%
21%
19%
20%
10%
11%
16%
11%
13%
14%
ef
ef
f
ghi
mn
mn
p
49%
51%
24%
30%
38%
8%
11%
8%
12%
31%
33%
35%
14%
18%
87%
6%
4%
2%
Listen to FM radio
417
238
179
92
114
164
47
45
33
55
149
120
124
94
78
376
21
12
7
16%
18%
13%
25%
24%
18%
5%
11%
11%
17%
25%
17%
17%
16%
12%
17%
9%
9%
10%
b
ef
ef
f
gh
ghi
n
n
n
pqr
57%
43%
22%
27%
39%
11%
11%
8%
13%
36%
29%
30%
23%
19%
90%
5%
3%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
336
181
155
102
85
119
30
38
19
46
102
98
115
66
57
291
22
15
8
13%
14%
11%
28%
18%
13%
3%
9%
6%
14%
17%
14%
16%
11%
9%
13%
9%
12%
10%
b
def
ef
f
gh
gh
n
mn
54%
46%
30%
25%
36%
9%
11%
6%
14%
30%
29%
34%
20%
17%
87%
6%
5%
2%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
324
159
165
109
93
109
13
30
21
39
120
109
107
54
54
271
28
15
10
12%
12%
12%
30%
20%
12%
1%
7%
7%
12%
20%
15%
15%
9%
8%
12%
12%
11%
13%
def
ef
f
gh
ghi
mn
mn
49%
51%
34%
29%
34%
4%
9%
7%
12%
37%
34%
33%
17%
17%
84%
9%
5%
3%
Listen to Podcasts
193
111
82
51
44
80
18
16
9
23
66
60
70
41
22
165
10
11
7
7%
9%
6%
14%
9%
9%
2%
4%
3%
7%
11%
8%
10%
7%
3%
7%
4%
9%
9%
b
def
f
f
gh
gh
n
n
n
p
p
57%
43%
26%
23%
42%
9%
8%
5%
12%
34%
31%
36%
21%
11%
85%
5%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching live TV on the internet at
the same time as it is broadcast
185
110
75
52
49
73
11
17
9
21
63
55
52
44
34
162
13
4
5
7%
8%
5%
14%
10%
8%
1%
4%
3%
7%
11%
8%
7%
8%
5%
7%
6%
3%
7%
b
ef
f
f
h
ghi
q
q
60%
40%
28%
26%
40%
6%
9%
5%
12%
34%
30%
28%
24%
18%
88%
7%
2%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
170
89
81
56
44
58
12
19
12
19
49
49
55
30
36
149
9
6
5
6%
7%
6%
15%
9%
6%
1%
5%
4%
6%
8%
7%
8%
5%
5%
7%
4%
5%
7%
def
ef
f
gh
52%
48%
33%
26%
34%
7%
11%
7%
11%
29%
29%
33%
17%
21%
88%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
156
85
70
56
37
54
9
24
11
19
41
39
48
35
33
136
10
5
5
6%
7%
5%
15%
8%
6%
1%
6%
4%
6%
7%
5%
7%
6%
5%
6%
4%
4%
6%
def
f
f
55%
45%
36%
24%
35%
6%
15%
7%
12%
26%
25%
31%
23%
21%
87%
6%
3%
3%
Other
42
19
24
2
7
17
17
9
9
4
8
10
15
9
8
33
4
3
2
2%
1%
2%
*%
1%
2%
2%
2%
3%
1%
1%
1%
2%
2%
1%
1%
2%
2%
3%
o
44%
56%
4%
15%
40%
40%
21%
21%
9%
18%
25%
35%
21%
20%
78%
10%
7%
5%
WEB/ DATA ACCESS
1641
803
838
325
399
683
234
170
145
211
476
490
491
336
324
1383
137
77
44
61%
62%
61%
89%
85%
75%
25%
41%
50%
65%
80%
69%
68%
58%
49%
62%
59%
59%
60%
ef
ef
f
g
gh
ghi
mn
mn
n
49%
51%
20%
24%
42%
14%
10%
9%
13%
29%
30%
30%
20%
20%
84%
8%
5%
3%
LISTEN TO AUDIO CONTENT
783
432
351
209
205
293
76
73
59
103
250
235
241
161
146
682
57
29
16
29%
33%
26%
57%
44%
32%
8%
18%
20%
32%
42%
33%
34%
28%
22%
30%
24%
22%
21%
b
def
ef
f
gh
ghi
n
mn
n
pqr
55%
45%
27%
26%
37%
10%
9%
8%
13%
32%
30%
31%
21%
19%
87%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
WATCHING AV CONTENT
781
409
372
211
209
299
62
91
59
104
249
232
245
149
155
671
64
30
15
29%
31%
27%
58%
45%
33%
7%
22%
20%
32%
42%
33%
34%
26%
23%
30%
27%
23%
21%
b
def
ef
f
gh
ghi
mn
mn
qr
r
52%
48%
27%
27%
38%
8%
12%
8%
13%
32%
30%
31%
19%
20%
86%
8%
4%
2%
None of these
187
99
88
4
8
24
152
48
29
21
20
42
40
50
56
160
16
6
6
7%
8%
6%
1%
2%
3%
16%
12%
10%
6%
3%
6%
6%
9%
8%
7%
7%
4%
8%
cde
ij
j
j
l
l
q
q
53%
47%
2%
4%
13%
81%
25%
15%
11%
11%
22%
21%
27%
30%
86%
8%
3%
3%
Don't know
2
-
2
-
-
1
*
-
-
-
-
*
-
-
1
1
-
*
-
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
*%
-%
-%
100%
-%
-%
77%
23%
-%
-%
-%
-%
23%
-%
-%
77%
77%
-%
23%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Send/ receive text messages (SMS)
2194
274
300
205
148
198
207
172
90
240
1901
293
1437
753
1031
1164
82%
84%
81%
88%
78%
86%
83%
77%
80%
80%
82%
80%
93%
67%
82%
82%
g
bdghi
dg
m
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
65%
34%
47%
53%
Take photos
1662
225
242
168
107
102
163
142
70
180
1444
217
1166
493
787
875
62%
69%
65%
72%
57%
44%
66%
63%
62%
60%
63%
59%
75%
44%
63%
62%
de
e
dehi
e
de
e
e
e
m
14%
15%
10%
6%
6%
10%
9%
4%
11%
87%
13%
70%
30%
47%
53%
General browsing/ surfing the internet
1395
210
174
133
87
117
140
110
60
149
1222
173
1027
365
643
752
52%
64%
47%
57%
46%
51%
56%
49%
53%
50%
53%
47%
66%
33%
51%
53%
bdeghi
bd
bd
k
m
15%
12%
10%
6%
8%
10%
8%
4%
11%
88%
12%
74%
26%
46%
54%
Send/ receive emails (not SMS)
1259
206
172
122
73
104
120
89
46
146
1104
156
922
334
570
689
47%
63%
46%
52%
39%
45%
48%
40%
40%
49%
48%
42%
59%
30%
45%
49%
bcdefghi
dgh
d
dg
k
m
16%
14%
10%
6%
8%
10%
7%
4%
12%
88%
12%
73%
27%
45%
55%
Send/ receive messages with pictures/
images
1183
178
129
117
77
98
113
105
51
132
1033
149
868
312
545
638
44%
54%
35%
50%
41%
42%
45%
47%
45%
44%
45%
41%
56%
28%
43%
45%
bdefhi
bd
b
b
b
b
m
15%
11%
10%
7%
8%
10%
9%
4%
11%
87%
13%
73%
26%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
1072
149
135
111
72
69
114
84
51
123
945
127
794
275
470
602
40%
46%
36%
47%
38%
30%
46%
37%
45%
41%
41%
35%
51%
25%
37%
43%
be
bdeg
be
e
e
k
m
n
14%
13%
10%
7%
6%
11%
8%
5%
12%
88%
12%
74%
26%
44%
56%
Download apps or programs directly to
your phone
1021
152
90
119
76
74
93
92
43
126
903
118
741
278
479
542
38%
46%
24%
51%
40%
32%
37%
41%
38%
42%
39%
32%
48%
25%
38%
38%
befh
bdefgh
b
b
be
b
be
k
m
15%
9%
12%
7%
7%
9%
9%
4%
12%
88%
12%
73%
27%
47%
53%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
990
168
105
100
61
82
103
76
40
108
884
106
728
260
415
575
37%
51%
28%
43%
32%
36%
42%
34%
35%
36%
38%
29%
47%
23%
33%
41%
bdefghi
bdg
bd
k
m
n
17%
11%
10%
6%
8%
10%
8%
4%
11%
89%
11%
74%
26%
42%
58%
Play games
869
122
107
90
55
66
84
81
37
90
765
104
612
255
387
482
33%
37%
29%
38%
29%
28%
34%
36%
33%
30%
33%
28%
39%
23%
31%
34%
be
bde
k
m
14%
12%
10%
6%
8%
10%
9%
4%
10%
88%
12%
70%
29%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Record video clips using the phone
869
120
81
95
65
54
88
76
35
101
763
106
645
222
395
474
32%
37%
22%
41%
34%
23%
36%
34%
31%
34%
33%
29%
42%
20%
31%
33%
be
beh
be
be
be
b
be
m
14%
9%
11%
7%
6%
10%
9%
4%
12%
88%
12%
74%
25%
45%
55%
Accessing/ receiving news
700
108
94
88
45
42
66
46
30
79
602
97
536
161
366
333
26%
33%
25%
38%
24%
18%
27%
20%
27%
27%
26%
27%
35%
14%
29%
24%
deg
bdefghi
e
e
e
m
o
15%
13%
13%
6%
6%
9%
7%
4%
11%
86%
14%
77%
23%
52%
48%
Send/ receive video clips
672
127
50
59
42
64
63
60
25
69
588
85
488
184
281
391
25%
39%
13%
25%
22%
28%
25%
27%
22%
23%
25%
23%
31%
16%
22%
28%
bcdefghi
b
b
b
b
b
b
b
m
n
19%
7%
9%
6%
10%
9%
9%
4%
10%
87%
13%
73%
27%
42%
58%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
650
89
63
75
52
40
71
53
36
79
571
79
485
163
302
348
24%
27%
17%
32%
27%
17%
28%
23%
31%
26%
25%
22%
31%
15%
24%
25%
be
beg
be
be
beg
be
m
14%
10%
12%
8%
6%
11%
8%
5%
12%
88%
12%
75%
25%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
'Check-in' and share your location on
social networking sites (e.g. Facebook,
Foursquare)
573
100
56
55
37
46
54
41
22
52
499
74
434
137
242
332
21%
31%
15%
24%
20%
20%
22%
18%
19%
17%
22%
20%
28%
12%
19%
23%
bdefghi
b
m
n
18%
10%
10%
6%
8%
9%
7%
4%
9%
87%
13%
76%
24%
42%
58%
Listen to music using MP3 function
569
51
68
70
54
40
54
59
29
60
502
67
404
163
263
307
21%
16%
18%
30%
29%
17%
22%
26%
26%
20%
22%
18%
26%
15%
21%
22%
abefi
abei
abe
ae
m
9%
12%
12%
9%
7%
10%
10%
5%
11%
88%
12%
71%
29%
46%
54%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
555
76
50
70
38
29
62
48
27
69
480
75
436
117
264
291
21%
23%
14%
30%
20%
13%
25%
21%
24%
23%
21%
20%
28%
10%
21%
21%
be
bdeg
be
be
be
be
be
m
14%
9%
13%
7%
5%
11%
9%
5%
13%
86%
14%
79%
21%
48%
52%
Making video calls e.g. via Facetime,
Skype
447
104
43
48
22
30
47
27
17
37
394
53
336
109
183
264
17%
32%
12%
20%
12%
13%
19%
12%
15%
12%
17%
15%
22%
10%
15%
19%
bcdefghi
bdegi
bdg
m
n
23%
10%
11%
5%
7%
10%
6%
4%
8%
88%
12%
75%
24%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Accessing/ receiving sports/ team news/
scores
420
58
53
39
33
29
40
30
24
49
353
67
328
90
222
198
16%
18%
14%
17%
17%
12%
16%
13%
21%
16%
15%
18%
21%
8%
18%
14%
beg
m
o
14%
12%
9%
8%
7%
10%
7%
6%
12%
84%
16%
78%
21%
53%
47%
Making voice calls using a VoIP service
e.g. Viber, Skype
417
107
60
33
20
28
42
28
13
34
367
50
296
119
175
243
16%
33%
16%
14%
11%
12%
17%
12%
11%
11%
16%
14%
19%
11%
14%
17%
bcdefghi
m
n
26%
14%
8%
5%
7%
10%
7%
3%
8%
88%
12%
71%
28%
42%
58%
Listen to FM radio
417
56
79
47
33
30
39
38
17
37
366
50
297
119
204
212
16%
17%
21%
20%
17%
13%
16%
17%
15%
13%
16%
14%
19%
11%
16%
15%
ei
ei
m
13%
19%
11%
8%
7%
9%
9%
4%
9%
88%
12%
71%
29%
49%
51%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
336
43
34
38
33
26
37
26
17
36
294
42
249
85
141
195
13%
13%
9%
16%
18%
11%
15%
12%
15%
12%
13%
12%
16%
8%
11%
14%
b
b
m
n
13%
10%
11%
10%
8%
11%
8%
5%
11%
87%
13%
74%
25%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
324
52
37
34
23
13
43
21
13
36
283
41
239
84
146
178
12%
16%
10%
14%
12%
6%
17%
9%
11%
12%
12%
11%
15%
8%
12%
13%
eg
e
e
beg
e
e
m
16%
11%
10%
7%
4%
13%
6%
4%
11%
87%
13%
74%
26%
45%
55%
Listen to Podcasts
193
23
30
28
14
19
21
10
7
13
154
39
135
55
95
98
7%
7%
8%
12%
8%
8%
8%
4%
6%
4%
7%
11%
9%
5%
8%
7%
ghi
j
m
12%
16%
14%
7%
10%
11%
5%
3%
7%
80%
20%
70%
29%
49%
51%
Watching live TV on the internet at the
same time as it is broadcast
185
32
18
21
16
13
20
17
9
18
161
23
142
40
79
105
7%
10%
5%
9%
8%
6%
8%
8%
8%
6%
7%
6%
9%
4%
6%
7%
b
m
17%
10%
11%
9%
7%
11%
9%
5%
10%
87%
13%
77%
22%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. South Park Studios)
170
31
18
19
13
16
14
14
10
15
149
20
120
47
70
100
6%
9%
5%
8%
7%
7%
6%
6%
8%
5%
6%
6%
8%
4%
6%
7%
b
m
18%
10%
11%
8%
9%
8%
8%
6%
9%
88%
12%
71%
28%
41%
59%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, Amazon
Prime Instant)
156
22
23
13
17
11
17
12
8
13
135
21
108
45
62
94
6%
7%
6%
6%
9%
5%
7%
5%
7%
4%
6%
6%
7%
4%
5%
7%
i
m
14%
15%
8%
11%
7%
11%
8%
5%
8%
87%
13%
69%
29%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Other
42
3
7
5
5
5
4
1
-
3
36
6
24
19
15
27
2%
1%
2%
2%
2%
2%
1%
1%
-%
1%
2%
2%
2%
2%
1%
2%
h
h
h
h
7%
18%
12%
11%
11%
9%
4%
-%
7%
85%
15%
56%
44%
36%
64%
WEB/ DATA ACCESS
1641
236
221
154
108
134
159
126
69
175
1439
203
1198
440
755
886
61%
72%
60%
66%
57%
58%
64%
56%
61%
59%
62%
55%
77%
39%
60%
63%
bdeghi
dg
k
m
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
LISTEN TO AUDIO CONTENT
783
89
121
91
62
59
77
68
35
80
693
90
567
214
363
421
29%
27%
33%
39%
33%
25%
31%
30%
31%
27%
30%
25%
37%
19%
29%
30%
aegi
k
m
11%
15%
12%
8%
7%
10%
9%
4%
10%
89%
11%
72%
27%
46%
54%
WATCHING AV CONTENT
781
116
75
90
62
51
84
66
38
90
688
93
579
199
342
439
29%
36%
20%
38%
33%
22%
34%
30%
34%
30%
30%
25%
37%
18%
27%
31%
be
beg
be
be
b
be
be
m
n
15%
10%
12%
8%
6%
11%
8%
5%
11%
88%
12%
74%
25%
44%
56%
None of these
187
27
32
14
21
9
15
13
11
18
156
31
39
149
95
92
7%
8%
9%
6%
11%
4%
6%
6%
9%
6%
7%
9%
2%
13%
8%
6%
e
e
e
l
14%
17%
7%
11%
5%
8%
7%
6%
10%
83%
17%
21%
79%
51%
49%
Don't know
2
-
-
-
-
-
-
1
-
-
*
1
1
*
2
-
*%
-%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
77%
-%
-%
23%
77%
77%
23%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Send/ receive text messages (SMS)
1883
885
998
296
381
758
449
226
190
236
493
528
532
383
439
1564
172
97
49
76%
74%
78%
83%
83%
84%
59%
66%
72%
76%
84%
77%
78%
72%
76%
75%
82%
82%
73%
a
f
f
f
g
ghi
m
or
or
47%
53%
16%
20%
40%
24%
12%
10%
13%
26%
28%
28%
20%
23%
83%
9%
5%
3%
General surfing/ browsing the
internet
1094
539
554
241
274
464
115
103
91
132
347
341
330
203
221
912
100
51
31
44%
45%
43%
67%
60%
52%
15%
30%
34%
43%
59%
50%
48%
38%
38%
44%
47%
43%
46%
def
ef
f
gh
ghi
mn
mn
49%
51%
22%
25%
42%
11%
9%
8%
12%
32%
31%
30%
19%
20%
83%
9%
5%
3%
Take photos
1004
476
528
210
246
409
139
115
85
132
302
295
295
209
204
844
87
47
27
41%
40%
41%
59%
53%
45%
18%
34%
32%
43%
51%
43%
43%
39%
35%
41%
41%
39%
39%
ef
ef
f
gh
ghi
n
n
47%
53%
21%
25%
41%
14%
11%
8%
13%
30%
29%
29%
21%
20%
84%
9%
5%
3%
Send/ receive emails (not SMS)
944
476
468
180
245
406
113
74
71
113
321
314
307
169
155
808
75
42
20
38%
40%
37%
50%
53%
45%
15%
21%
27%
36%
55%
46%
45%
32%
27%
39%
35%
35%
29%
f
ef
f
gh
ghi
mn
mn
r
50%
50%
19%
26%
43%
12%
8%
8%
12%
34%
33%
32%
18%
16%
86%
8%
4%
2%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
870
387
483
225
236
346
63
93
85
112
256
242
263
172
193
734
70
45
22
35%
32%
38%
63%
51%
38%
8%
27%
32%
36%
43%
35%
38%
32%
33%
35%
33%
38%
32%
a
def
ef
f
g
ghi
m
44%
56%
26%
27%
40%
7%
11%
10%
13%
29%
28%
30%
20%
22%
84%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
735
337
398
197
205
274
60
76
64
84
213
219
224
142
150
626
57
33
19
30%
28%
31%
55%
44%
30%
8%
22%
24%
27%
36%
32%
33%
27%
26%
30%
27%
28%
28%
def
ef
f
ghi
n
mn
46%
54%
27%
28%
37%
8%
10%
9%
11%
29%
30%
31%
19%
20%
85%
8%
4%
3%
Send/ receive messages with
pictures/ images
621
279
342
161
161
248
51
59
52
77
201
187
202
110
122
528
41
31
21
25%
23%
27%
45%
35%
28%
7%
17%
19%
25%
34%
27%
30%
21%
21%
25%
20%
26%
31%
a
def
ef
f
g
ghi
mn
mn
p
op
45%
55%
26%
26%
40%
8%
10%
8%
12%
32%
30%
33%
18%
20%
85%
7%
5%
3%
Play games
550
287
263
162
152
200
36
73
45
75
141
116
173
120
142
466
46
20
18
22%
24%
21%
45%
33%
22%
5%
21%
17%
24%
24%
17%
25%
23%
25%
22%
22%
17%
27%
b
def
ef
f
h
h
k
k
k
q
oq
52%
48%
29%
28%
36%
7%
13%
8%
14%
26%
21%
31%
22%
26%
85%
8%
4%
3%
Download apps or programs directly
to your phone
509
284
224
133
122
198
55
54
39
58
168
154
154
105
96
433
39
21
16
21%
24%
18%
37%
26%
22%
7%
16%
15%
19%
28%
23%
22%
20%
17%
21%
18%
18%
24%
b
def
f
f
ghi
n
n
q
56%
44%
26%
24%
39%
11%
11%
8%
11%
33%
30%
30%
21%
19%
85%
8%
4%
3%
Accessing/ receiving news
500
288
212
107
125
215
52
41
30
60
190
187
165
76
72
437
34
20
8
20%
24%
17%
30%
27%
24%
7%
12%
11%
19%
32%
27%
24%
14%
12%
21%
16%
17%
12%
b
ef
f
f
gh
ghi
mn
mn
pr
58%
42%
21%
25%
43%
10%
8%
6%
12%
38%
37%
33%
15%
14%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Record video clips using the phone
427
203
224
106
134
159
29
45
33
51
128
126
138
76
87
369
28
15
15
17%
17%
18%
30%
29%
18%
4%
13%
13%
16%
22%
18%
20%
14%
15%
18%
13%
13%
22%
ef
ef
f
gh
mn
q
pq
47%
53%
25%
31%
37%
7%
11%
8%
12%
30%
30%
32%
18%
20%
86%
7%
4%
3%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
398
205
193
119
123
136
20
45
27
43
133
118
115
76
89
352
21
15
9
16%
17%
15%
33%
27%
15%
3%
13%
10%
14%
23%
17%
17%
14%
15%
17%
10%
13%
13%
def
ef
f
ghi
p
52%
48%
30%
31%
34%
5%
11%
7%
11%
33%
30%
29%
19%
22%
89%
5%
4%
2%
Listen to music using MP3 function
396
227
169
129
107
135
25
43
26
45
126
108
125
86
77
338
35
14
9
16%
19%
13%
36%
23%
15%
3%
13%
10%
14%
21%
16%
18%
16%
13%
16%
16%
12%
14%
b
def
ef
f
ghi
n
q
57%
43%
33%
27%
34%
6%
11%
7%
11%
32%
27%
31%
22%
19%
85%
9%
4%
2%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
377
180
196
103
95
154
25
45
27
52
110
103
114
77
82
305
37
19
15
15%
15%
15%
29%
21%
17%
3%
13%
10%
17%
19%
15%
17%
15%
14%
15%
18%
16%
23%
def
f
f
h
gh
oq
48%
52%
27%
25%
41%
7%
12%
7%
14%
29%
27%
30%
21%
22%
81%
10%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
332
158
174
88
101
123
20
26
20
47
124
116
99
64
54
290
20
13
9
13%
13%
14%
25%
22%
14%
3%
7%
8%
15%
21%
17%
15%
12%
9%
14%
9%
11%
14%
ef
ef
f
gh
ghi
mn
n
p
48%
52%
27%
31%
37%
6%
8%
6%
14%
37%
35%
30%
19%
16%
87%
6%
4%
3%
Accessing/ receiving sports/ team
news/ scores
294
227
67
68
67
123
36
17
7
36
124
96
95
59
45
247
29
10
9
12%
19%
5%
19%
14%
14%
5%
5%
3%
12%
21%
14%
14%
11%
8%
12%
14%
8%
13%
b
ef
f
f
gh
ghi
n
n
q
q
77%
23%
23%
23%
42%
12%
6%
2%
12%
42%
33%
32%
20%
15%
84%
10%
3%
3%
Send/ receive video clips
294
130
164
77
94
109
14
31
21
35
98
79
106
52
57
255
16
11
11
12%
11%
13%
21%
20%
12%
2%
9%
8%
11%
17%
12%
15%
10%
10%
12%
8%
10%
16%
ef
ef
f
ghi
kmn
p
opq
44%
56%
26%
32%
37%
5%
10%
7%
12%
33%
27%
36%
18%
19%
87%
6%
4%
4%
Making video calls e.g. via
Facetime, Skype
229
109
120
74
69
75
11
22
14
28
71
78
78
35
37
197
16
8
7
9%
9%
9%
21%
15%
8%
1%
7%
5%
9%
12%
11%
11%
7%
6%
9%
8%
7%
10%
def
ef
f
gh
mn
mn
48%
52%
32%
30%
33%
5%
10%
6%
12%
31%
34%
34%
15%
16%
86%
7%
4%
3%
Listen to FM radio
222
118
104
51
57
91
23
28
13
30
76
66
62
51
43
198
11
8
5
9%
10%
8%
14%
12%
10%
3%
8%
5%
10%
13%
10%
9%
10%
7%
10%
5%
7%
8%
ef
f
f
h
gh
p
53%
47%
23%
26%
41%
10%
13%
6%
13%
34%
30%
28%
23%
19%
89%
5%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
220
107
113
57
67
83
14
25
15
20
77
78
69
33
41
201
6
6
8
9%
9%
9%
16%
15%
9%
2%
7%
6%
6%
13%
11%
10%
6%
7%
10%
3%
5%
12%
ef
ef
f
ghi
mn
mn
pq
pq
49%
51%
26%
30%
38%
6%
11%
7%
9%
35%
36%
31%
15%
18%
91%
3%
3%
4%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
218
107
111
81
62
68
7
18
12
21
80
72
71
38
37
183
19
9
7
9%
9%
9%
23%
13%
8%
1%
5%
5%
7%
14%
11%
10%
7%
6%
9%
9%
8%
10%
def
ef
f
ghi
n
mn
49%
51%
37%
28%
31%
3%
8%
6%
10%
37%
33%
33%
17%
17%
84%
9%
4%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
189
99
89
72
46
61
10
24
9
28
57
48
66
40
34
166
9
8
6
8%
8%
7%
20%
10%
7%
1%
7%
3%
9%
10%
7%
10%
8%
6%
8%
4%
7%
9%
def
f
f
h
h
n
p
p
53%
47%
38%
24%
32%
5%
13%
5%
15%
30%
26%
35%
21%
18%
88%
5%
4%
3%
Watching live TV on the internet at
the same time as it is broadcast
96
56
40
31
22
37
6
10
5
11
30
27
24
27
19
82
7
3
3
4%
5%
3%
9%
5%
4%
1%
3%
2%
4%
5%
4%
3%
5%
3%
4%
4%
3%
5%
b
def
f
f
h
59%
41%
32%
23%
38%
6%
11%
5%
12%
32%
28%
25%
28%
19%
85%
8%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Listen to Podcasts
95
59
36
23
21
39
11
6
4
11
36
28
37
20
9
79
7
4
5
4%
5%
3%
7%
5%
4%
1%
2%
2%
4%
6%
4%
5%
4%
2%
4%
3%
4%
7%
b
f
f
f
gh
n
n
n
opq
62%
38%
25%
23%
41%
12%
6%
5%
12%
38%
30%
39%
21%
10%
84%
7%
4%
5%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
94
48
46
30
28
31
5
10
7
9
26
27
29
18
20
84
5
1
3
4%
4%
4%
8%
6%
3%
1%
3%
3%
3%
4%
4%
4%
3%
3%
4%
2%
1%
5%
ef
ef
f
q
q
51%
49%
32%
30%
33%
5%
11%
8%
10%
28%
28%
31%
19%
21%
90%
5%
1%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
92
46
46
35
23
30
4
12
7
13
25
21
29
23
20
80
6
2
3
4%
4%
4%
10%
5%
3%
1%
4%
3%
4%
4%
3%
4%
4%
3%
4%
3%
2%
5%
def
f
f
q
50%
50%
38%
25%
33%
4%
13%
7%
14%
27%
23%
31%
25%
21%
87%
7%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Other
30
11
19
2
6
14
9
6
7
4
6
6
11
6
6
23
4
2
2
1%
1%
1%
1%
1%
2%
1%
2%
3%
1%
1%
1%
2%
1%
1%
1%
2%
2%
2%
37%
63%
6%
19%
45%
30%
21%
22%
12%
20%
21%
37%
21%
20%
76%
12%
7%
5%
WEB/ DATA ACCESS
1508
742
765
312
378
636
183
156
132
190
447
453
462
296
297
1269
127
70
41
61%
62%
60%
87%
82%
71%
24%
46%
50%
61%
76%
66%
68%
56%
51%
61%
60%
59%
61%
ef
ef
f
gh
ghi
mn
mn
49%
51%
21%
25%
42%
12%
10%
9%
13%
30%
30%
31%
20%
20%
84%
8%
5%
3%
LISTEN TO AUDIO CONTENT
520
288
232
156
134
189
41
56
35
64
162
151
160
109
100
448
40
19
13
21%
24%
18%
44%
29%
21%
5%
16%
13%
21%
28%
22%
23%
21%
17%
22%
19%
16%
19%
b
def
ef
f
h
ghi
n
n
q
55%
45%
30%
26%
36%
8%
11%
7%
12%
31%
29%
31%
21%
19%
86%
8%
4%
2%
WATCHING AV CONTENT
506
260
246
157
140
180
29
63
34
60
162
150
157
95
105
445
31
19
11
20%
22%
19%
44%
31%
20%
4%
18%
13%
19%
27%
22%
23%
18%
18%
21%
15%
16%
17%
def
ef
f
h
ghi
mn
pqr
51%
49%
31%
28%
36%
6%
13%
7%
12%
32%
30%
31%
19%
21%
88%
6%
4%
2%
None of these
136
74
62
11
5
19
100
22
17
16
16
37
28
40
31
120
4
8
3
5%
6%
5%
3%
1%
2%
13%
6%
6%
5%
3%
5%
4%
7%
5%
6%
2%
7%
4%
d
cde
j
j
l
p
p
54%
46%
8%
3%
14%
74%
16%
13%
12%
11%
28%
21%
29%
22%
89%
3%
6%
2%
Don't know
2
1
2
-
-
*
2
-
1
-
-
1
*
-
1
2
-
*
*
*%
*%
*%
-%
-%
*%
*%
-%
*%
-%
-%
*%
*%
-%
*%
*%
-%
*%
1%
o
35%
65%
-%
-%
5%
95%
-%
30%
-%
-%
42%
5%
-%
53%
64%
-%
17%
19%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Send/ receive text messages (SMS)
1883
185
264
190
125
171
181
155
82
210
1631
252
1267
612
907
975
76%
60%
76%
85%
71%
79%
79%
78%
78%
79%
76%
74%
83%
65%
78%
75%
a
abdgh
a
a
a
a
a
a
m
10%
14%
10%
7%
9%
10%
8%
4%
11%
87%
13%
67%
33%
48%
52%
General surfing/ browsing the internet
1094
123
132
110
71
97
108
89
51
130
952
142
813
280
526
568
44%
40%
38%
49%
40%
45%
47%
45%
48%
49%
45%
42%
53%
30%
45%
43%
ab
b
b
m
11%
12%
10%
7%
9%
10%
8%
5%
12%
87%
13%
74%
26%
48%
52%
Take photos
1004
131
137
111
73
48
124
93
46
81
874
130
728
276
476
528
41%
42%
39%
50%
41%
22%
54%
46%
43%
30%
41%
38%
48%
29%
41%
40%
ei
e
bei
ei
abdehi
ei
ei
m
13%
14%
11%
7%
5%
12%
9%
5%
8%
87%
13%
72%
27%
47%
53%
Send/ receive emails (not SMS)
944
122
142
108
54
71
99
69
38
105
827
117
714
227
451
494
38%
39%
41%
48%
31%
33%
43%
35%
36%
39%
39%
34%
47%
24%
39%
38%
d
adegh
de
m
13%
15%
11%
6%
7%
10%
7%
4%
11%
88%
12%
76%
24%
48%
52%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
870
91
102
97
62
50
101
72
46
111
768
102
639
231
392
478
35%
29%
29%
44%
35%
23%
44%
36%
44%
42%
36%
30%
42%
24%
34%
37%
abe
e
abe
e
abe
abe
k
m
11%
12%
11%
7%
6%
12%
8%
5%
13%
88%
12%
73%
27%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
735
99
89
79
51
57
76
52
34
89
659
76
546
188
310
425
30%
32%
26%
35%
29%
26%
33%
26%
32%
33%
31%
22%
36%
20%
27%
32%
beg
k
m
n
14%
12%
11%
7%
8%
10%
7%
5%
12%
90%
10%
74%
26%
42%
58%
Send/ receive messages with pictures/
images
621
93
66
64
42
30
78
56
32
67
547
73
465
155
278
343
25%
30%
19%
29%
24%
14%
34%
28%
30%
25%
26%
21%
31%
16%
24%
26%
be
be
e
bdei
be
be
e
m
15%
11%
10%
7%
5%
13%
9%
5%
11%
88%
12%
75%
25%
45%
55%
Play games
550
60
58
55
41
39
65
55
31
61
486
64
383
164
254
296
22%
19%
17%
25%
23%
18%
28%
28%
30%
23%
23%
19%
25%
17%
22%
23%
b
abe
abe
abe
m
11%
11%
10%
7%
7%
12%
10%
6%
11%
88%
12%
70%
30%
46%
54%
Download apps or programs directly to
your phone
509
61
50
72
35
39
53
48
27
48
438
71
370
138
251
258
21%
19%
14%
32%
20%
18%
23%
24%
26%
18%
21%
21%
24%
15%
21%
20%
abdefi
b
b
b
m
12%
10%
14%
7%
8%
10%
9%
5%
9%
86%
14%
73%
27%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Accessing/ receiving news
500
74
69
64
34
22
55
32
26
61
435
65
390
108
264
235
20%
24%
20%
29%
19%
10%
24%
16%
24%
23%
20%
19%
26%
11%
23%
18%
eg
e
bdeg
e
e
eg
e
m
o
15%
14%
13%
7%
4%
11%
7%
5%
12%
87%
13%
78%
22%
53%
47%
Record video clips using the phone
427
58
41
55
40
20
54
39
20
41
376
52
324
103
184
243
17%
19%
12%
25%
23%
9%
24%
20%
19%
15%
18%
15%
21%
11%
16%
19%
be
bei
bei
bei
be
be
m
14%
10%
13%
9%
5%
13%
9%
5%
10%
88%
12%
76%
24%
43%
57%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
398
53
37
54
37
21
48
37
26
39
349
49
297
101
175
223
16%
17%
11%
24%
21%
10%
21%
19%
25%
15%
16%
14%
20%
11%
15%
17%
e
bei
be
be
be
abei
m
13%
9%
13%
9%
5%
12%
9%
7%
10%
88%
12%
75%
25%
44%
56%
Listen to music using MP3 function
396
37
40
54
38
25
45
39
22
38
351
45
285
111
172
224
16%
12%
11%
24%
22%
12%
20%
19%
21%
14%
16%
13%
19%
12%
15%
17%
abei
abei
abe
abe
abe
m
9%
10%
14%
10%
6%
11%
10%
6%
10%
89%
11%
72%
28%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
'Check-in' and share your location on
social networking sites (e.g. Facebook,
Foursquare)
377
56
36
42
29
20
42
29
16
34
327
50
290
85
162
214
15%
18%
10%
19%
17%
9%
18%
15%
15%
13%
15%
15%
19%
9%
14%
16%
be
be
e
be
e
m
15%
10%
11%
8%
5%
11%
8%
4%
9%
87%
13%
77%
22%
43%
57%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
332
39
35
48
22
11
47
31
17
39
290
42
273
59
158
174
13%
13%
10%
22%
12%
5%
20%
16%
16%
15%
14%
12%
18%
6%
14%
13%
e
abde
e
abde
e
be
e
m
12%
11%
15%
7%
3%
14%
9%
5%
12%
87%
13%
82%
18%
48%
52%
Accessing/ receiving sports/ team news/
scores
294
31
36
34
27
17
27
20
19
36
244
50
236
58
163
131
12%
10%
10%
15%
15%
8%
12%
10%
18%
13%
11%
15%
16%
6%
14%
10%
e
e
abeg
e
m
o
11%
12%
11%
9%
6%
9%
7%
6%
12%
83%
17%
80%
20%
55%
45%
Send/ receive video clips
294
45
25
34
26
12
45
27
16
25
256
38
219
74
122
172
12%
15%
7%
15%
15%
5%
20%
13%
15%
9%
12%
11%
14%
8%
10%
13%
be
be
be
bei
be
be
m
n
15%
9%
12%
9%
4%
15%
9%
5%
9%
87%
13%
75%
25%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Making video calls e.g. via Facetime,
Skype
229
45
23
28
13
13
32
14
11
18
201
27
178
50
98
131
9%
14%
7%
13%
8%
6%
14%
7%
11%
7%
9%
8%
12%
5%
8%
10%
bdegi
begi
bdegi
m
20%
10%
12%
6%
6%
14%
6%
5%
8%
88%
12%
78%
22%
43%
57%
Listen to FM radio
222
34
39
21
13
17
29
16
12
16
193
29
166
55
119
103
9%
11%
11%
9%
8%
8%
13%
8%
12%
6%
9%
8%
11%
6%
10%
8%
i
i
m
o
15%
18%
9%
6%
8%
13%
7%
6%
7%
87%
13%
75%
25%
54%
46%
Making voice calls using a VoIP service
e.g. Viber, Skype
220
49
36
18
15
14
27
17
6
19
195
26
156
65
94
126
9%
16%
10%
8%
9%
7%
12%
8%
6%
7%
9%
7%
10%
7%
8%
10%
cdeghi
h
m
22%
16%
8%
7%
6%
12%
8%
3%
8%
88%
12%
71%
29%
43%
57%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
218
26
27
27
18
5
31
13
9
26
184
34
164
54
103
115
9%
8%
8%
12%
10%
2%
14%
7%
9%
10%
9%
10%
11%
6%
9%
9%
e
e
e
e
beg
e
e
e
m
12%
12%
12%
8%
2%
14%
6%
4%
12%
84%
16%
75%
25%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
189
28
19
24
18
11
22
16
12
16
166
23
144
42
69
119
8%
9%
5%
11%
10%
5%
9%
8%
11%
6%
8%
7%
9%
4%
6%
9%
be
e
be
m
n
15%
10%
13%
9%
6%
11%
9%
6%
9%
88%
12%
76%
22%
37%
63%
Watching live TV on the internet at the
same time as it is broadcast
96
17
4
10
9
5
13
10
5
9
83
13
75
21
45
52
4%
5%
1%
5%
5%
2%
6%
5%
5%
4%
4%
4%
5%
2%
4%
4%
b
b
b
b
b
b
m
18%
4%
10%
10%
5%
14%
10%
5%
10%
86%
14%
78%
22%
46%
54%
Listen to Podcasts
95
7
16
10
7
9
17
3
3
7
78
17
73
21
47
48
4%
2%
5%
4%
4%
4%
7%
2%
3%
2%
4%
5%
5%
2%
4%
4%
agi
m
8%
17%
10%
7%
9%
18%
4%
4%
7%
82%
18%
77%
23%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. South Park Studios)
94
22
6
15
6
8
7
9
4
6
83
10
73
21
37
57
4%
7%
2%
7%
3%
4%
3%
4%
4%
2%
4%
3%
5%
2%
3%
4%
bi
bi
m
24%
7%
16%
6%
9%
8%
9%
5%
7%
89%
11%
78%
22%
39%
61%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, Amazon
Prime Instant)
92
15
12
7
13
5
10
8
6
4
82
10
69
23
36
56
4%
5%
3%
3%
7%
2%
4%
4%
6%
1%
4%
3%
5%
2%
3%
4%
i
ei
i
m
17%
13%
8%
14%
5%
11%
9%
6%
4%
89%
11%
75%
25%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Other
30
3
5
4
3
3
2
-
-
2
26
4
19
11
9
22
1%
1%
1%
2%
2%
1%
1%
-%
-%
1%
1%
1%
1%
1%
1%
2%
gh
h
n
10%
17%
14%
10%
10%
8%
-%
-%
7%
87%
13%
64%
36%
29%
71%
WEB/ DATA ACCESS
1508
209
200
140
100
122
150
117
64
166
1327
180
1105
400
689
819
61%
67%
57%
63%
57%
57%
65%
59%
61%
62%
62%
53%
73%
42%
59%
63%
bde
k
m
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
LISTEN TO AUDIO CONTENT
520
58
68
63
43
37
61
41
28
48
457
63
380
140
244
276
21%
19%
20%
28%
24%
17%
27%
21%
26%
18%
21%
19%
25%
15%
21%
21%
abei
aei
ei
m
11%
13%
12%
8%
7%
12%
8%
5%
9%
88%
12%
73%
27%
47%
53%
WATCHING AV CONTENT
506
79
49
62
45
28
63
44
29
47
441
65
376
128
214
292
20%
25%
14%
28%
25%
13%
27%
22%
27%
18%
21%
19%
25%
13%
18%
22%
be
bei
be
bei
be
bei
m
n
16%
10%
12%
9%
5%
12%
9%
6%
9%
87%
13%
74%
25%
42%
58%
None of these
136
21
27
8
10
14
9
8
6
17
112
23
49
87
68
68
5%
7%
8%
4%
6%
6%
4%
4%
6%
6%
5%
7%
3%
9%
6%
5%
l
16%
20%
6%
7%
10%
7%
6%
4%
12%
83%
17%
36%
64%
50%
50%
Don't know
2
-
-
-
-
-
-
-
-
2
1
2
*
2
2
1
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
j
-%
-%
-%
-%
-%
-%
-%
-%
64%
31%
69%
5%
95%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Send/ receive text messages (SMS)
1883
885
998
296
381
758
449
226
190
236
493
528
532
383
439
1564
172
97
49
70%
68%
73%
81%
81%
83%
48%
55%
66%
73%
83%
74%
74%
66%
66%
70%
74%
74%
67%
a
f
f
f
g
g
ghi
mn
mn
r
r
47%
53%
16%
20%
40%
24%
12%
10%
13%
26%
28%
28%
20%
23%
83%
9%
5%
3%
General surfing/ browsing the
internet
1094
539
554
241
274
464
115
103
91
132
347
341
330
203
221
912
100
51
31
41%
41%
40%
66%
59%
51%
12%
25%
31%
41%
58%
48%
46%
35%
33%
41%
43%
39%
42%
def
ef
f
g
gh
ghi
mn
mn
49%
51%
22%
25%
42%
11%
9%
8%
12%
32%
31%
30%
19%
20%
83%
9%
5%
3%
Take photos
1004
476
528
210
246
409
139
115
85
132
302
295
295
209
204
844
87
47
27
38%
37%
38%
57%
53%
45%
15%
28%
29%
41%
51%
42%
41%
36%
31%
38%
37%
35%
36%
ef
ef
f
gh
ghi
n
n
n
47%
53%
21%
25%
41%
14%
11%
8%
13%
30%
29%
29%
21%
20%
84%
9%
5%
3%
Send/ receive emails (not SMS)
944
476
468
180
245
406
113
74
71
113
321
314
307
169
155
808
75
42
20
35%
37%
34%
49%
52%
44%
12%
18%
25%
35%
54%
44%
43%
29%
23%
36%
32%
32%
26%
f
ef
f
g
gh
ghi
mn
mn
n
r
50%
50%
19%
26%
43%
12%
8%
8%
12%
34%
33%
32%
18%
16%
86%
8%
4%
2%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
870
387
483
225
236
346
63
93
85
112
256
242
263
172
193
734
70
45
22
33%
30%
35%
62%
50%
38%
7%
22%
29%
34%
43%
34%
37%
30%
29%
33%
30%
34%
29%
a
def
ef
f
g
g
ghi
mn
44%
56%
26%
27%
40%
7%
11%
10%
13%
29%
28%
30%
20%
22%
84%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
735
337
398
197
205
274
60
76
64
84
213
219
224
142
150
626
57
33
19
27%
26%
29%
54%
44%
30%
6%
18%
22%
26%
36%
31%
31%
24%
23%
28%
25%
25%
25%
def
ef
f
g
ghi
mn
mn
46%
54%
27%
28%
37%
8%
10%
9%
11%
29%
30%
31%
19%
20%
85%
8%
4%
3%
Send/ receive messages with
pictures/ images
621
279
342
161
161
248
51
59
52
77
201
187
202
110
122
528
41
31
21
23%
21%
25%
44%
34%
27%
5%
14%
18%
24%
34%
26%
28%
19%
18%
24%
18%
23%
28%
a
def
ef
f
g
ghi
mn
mn
p
op
45%
55%
26%
26%
40%
8%
10%
8%
12%
32%
30%
33%
18%
20%
85%
7%
5%
3%
Play games
550
287
263
162
152
200
36
73
45
75
141
116
173
120
142
466
46
20
18
21%
22%
19%
44%
32%
22%
4%
18%
16%
23%
24%
16%
24%
21%
21%
21%
20%
15%
25%
def
ef
f
h
gh
k
k
q
q
52%
48%
29%
28%
36%
7%
13%
8%
14%
26%
21%
31%
22%
26%
85%
8%
4%
3%
Download apps or programs directly
to your phone
509
284
224
133
122
198
55
54
39
58
168
154
154
105
96
433
39
21
16
19%
22%
16%
37%
26%
22%
6%
13%
13%
18%
28%
22%
21%
18%
14%
19%
17%
16%
22%
b
def
f
f
ghi
n
n
q
56%
44%
26%
24%
39%
11%
11%
8%
11%
33%
30%
30%
21%
19%
85%
8%
4%
3%
Accessing/ receiving news
500
288
212
107
125
215
52
41
30
60
190
187
165
76
72
437
34
20
8
19%
22%
15%
29%
27%
23%
6%
10%
10%
18%
32%
26%
23%
13%
11%
20%
14%
15%
11%
b
ef
f
f
gh
ghi
mn
mn
pr
58%
42%
21%
25%
43%
10%
8%
6%
12%
38%
37%
33%
15%
14%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Record video clips using the phone
427
203
224
106
134
159
29
45
33
51
128
126
138
76
87
369
28
15
15
16%
16%
16%
29%
29%
17%
3%
11%
12%
16%
21%
18%
19%
13%
13%
17%
12%
12%
20%
ef
ef
f
g
ghi
mn
mn
pq
pq
47%
53%
25%
31%
37%
7%
11%
8%
12%
30%
30%
32%
18%
20%
86%
7%
4%
3%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
398
205
193
119
123
136
20
45
27
43
133
118
115
76
89
352
21
15
9
15%
16%
14%
33%
26%
15%
2%
11%
9%
13%
22%
17%
16%
13%
13%
16%
9%
12%
12%
def
ef
f
ghi
pqr
52%
48%
30%
31%
34%
5%
11%
7%
11%
33%
30%
29%
19%
22%
89%
5%
4%
2%
Listen to music using MP3 function
396
227
169
129
107
135
25
43
26
45
126
108
125
86
77
338
35
14
9
15%
17%
12%
35%
23%
15%
3%
10%
9%
14%
21%
15%
17%
15%
12%
15%
15%
11%
12%
b
def
ef
f
ghi
n
q
57%
43%
33%
27%
34%
6%
11%
7%
11%
32%
27%
31%
22%
19%
85%
9%
4%
2%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
377
180
196
103
95
154
25
45
27
52
110
103
114
77
82
305
37
19
15
14%
14%
14%
28%
20%
17%
3%
11%
9%
16%
18%
14%
16%
13%
12%
14%
16%
15%
21%
def
f
f
gh
gh
n
oq
48%
52%
27%
25%
41%
7%
12%
7%
14%
29%
27%
30%
21%
22%
81%
10%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
332
158
174
88
101
123
20
26
20
47
124
116
99
64
54
290
20
13
9
12%
12%
13%
24%
22%
13%
2%
6%
7%
15%
21%
16%
14%
11%
8%
13%
9%
10%
12%
ef
ef
f
gh
ghi
mn
n
p
48%
52%
27%
31%
37%
6%
8%
6%
14%
37%
35%
30%
19%
16%
87%
6%
4%
3%
Accessing/ receiving sports/ team
news/ scores
294
227
67
68
67
123
36
17
7
36
124
96
95
59
45
247
29
10
9
11%
17%
5%
19%
14%
13%
4%
4%
3%
11%
21%
13%
13%
10%
7%
11%
12%
7%
12%
b
ef
f
f
gh
ghi
n
n
n
q
q
q
77%
23%
23%
23%
42%
12%
6%
2%
12%
42%
33%
32%
20%
15%
84%
10%
3%
3%
Send/ receive video clips
294
130
164
77
94
109
14
31
21
35
98
79
106
52
57
255
16
11
11
11%
10%
12%
21%
20%
12%
1%
7%
7%
11%
16%
11%
15%
9%
9%
11%
7%
9%
15%
ef
ef
f
ghi
kmn
p
pq
44%
56%
26%
32%
37%
5%
10%
7%
12%
33%
27%
36%
18%
19%
87%
6%
4%
4%
Making video calls e.g. via
Facetime, Skype
229
109
120
74
69
75
11
22
14
28
71
78
78
35
37
197
16
8
7
9%
8%
9%
20%
15%
8%
1%
5%
5%
9%
12%
11%
11%
6%
6%
9%
7%
6%
10%
def
ef
f
gh
mn
mn
48%
52%
32%
30%
33%
5%
10%
6%
12%
31%
34%
34%
15%
16%
86%
7%
4%
3%
Listen to FM radio
222
118
104
51
57
91
23
28
13
30
76
66
62
51
43
198
11
8
5
8%
9%
8%
14%
12%
10%
2%
7%
5%
9%
13%
9%
9%
9%
7%
9%
5%
6%
7%
ef
f
f
h
gh
p
53%
47%
23%
26%
41%
10%
13%
6%
13%
34%
30%
28%
23%
19%
89%
5%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
220
107
113
57
67
83
14
25
15
20
77
78
69
33
41
201
6
6
8
8%
8%
8%
16%
14%
9%
1%
6%
5%
6%
13%
11%
10%
6%
6%
9%
3%
4%
11%
ef
ef
f
ghi
mn
mn
pq
pq
49%
51%
26%
30%
38%
6%
11%
7%
9%
35%
36%
31%
15%
18%
91%
3%
3%
4%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
218
107
111
81
62
68
7
18
12
21
80
72
71
38
37
183
19
9
7
8%
8%
8%
22%
13%
7%
1%
4%
4%
7%
14%
10%
10%
7%
6%
8%
8%
7%
9%
def
ef
f
ghi
mn
mn
49%
51%
37%
28%
31%
3%
8%
6%
10%
37%
33%
33%
17%
17%
84%
9%
4%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
189
99
89
72
46
61
10
24
9
28
57
48
66
40
34
166
9
8
6
7%
8%
6%
20%
10%
7%
1%
6%
3%
9%
10%
7%
9%
7%
5%
7%
4%
6%
8%
def
f
f
h
gh
n
p
p
53%
47%
38%
24%
32%
5%
13%
5%
15%
30%
26%
35%
21%
18%
88%
5%
4%
3%
Watching live TV on the internet at
the same time as it is broadcast
96
56
40
31
22
37
6
10
5
11
30
27
24
27
19
82
7
3
3
4%
4%
3%
8%
5%
4%
1%
2%
2%
3%
5%
4%
3%
5%
3%
4%
3%
2%
5%
b
def
f
f
gh
59%
41%
32%
23%
38%
6%
11%
5%
12%
32%
28%
25%
28%
19%
85%
8%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Listen to Podcasts
95
59
36
23
21
39
11
6
4
11
36
28
37
20
9
79
7
4
5
4%
5%
3%
6%
5%
4%
1%
1%
1%
4%
6%
4%
5%
3%
1%
4%
3%
3%
6%
b
f
f
f
g
gh
n
n
n
opq
62%
38%
25%
23%
41%
12%
6%
5%
12%
38%
30%
39%
21%
10%
84%
7%
4%
5%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
94
48
46
30
28
31
5
10
7
9
26
27
29
18
20
84
5
1
3
3%
4%
3%
8%
6%
3%
1%
2%
2%
3%
4%
4%
4%
3%
3%
4%
2%
1%
4%
ef
ef
f
q
q
51%
49%
32%
30%
33%
5%
11%
8%
10%
28%
28%
31%
19%
21%
90%
5%
1%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
92
46
46
35
23
30
4
12
7
13
25
21
29
23
20
80
6
2
3
3%
4%
3%
10%
5%
3%
*%
3%
2%
4%
4%
3%
4%
4%
3%
4%
3%
2%
5%
def
f
f
q
50%
50%
38%
25%
33%
4%
13%
7%
14%
27%
23%
31%
25%
21%
87%
7%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Other
30
11
19
2
6
14
9
6
7
4
6
6
11
6
6
23
4
2
2
1%
1%
1%
*%
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
1%
1%
2%
2%
2%
37%
63%
6%
19%
45%
30%
21%
22%
12%
20%
21%
37%
21%
20%
76%
12%
7%
5%
WEB/ DATA ACCESS
1508
742
765
312
378
636
183
156
132
190
447
453
462
296
297
1269
127
70
41
56%
57%
56%
85%
81%
69%
20%
38%
46%
59%
75%
64%
64%
51%
45%
57%
54%
53%
56%
ef
ef
f
g
gh
ghi
mn
mn
n
49%
51%
21%
25%
42%
12%
10%
9%
13%
30%
30%
31%
20%
20%
84%
8%
5%
3%
LISTEN TO AUDIO CONTENT
520
288
232
156
134
189
41
56
35
64
162
151
160
109
100
448
40
19
13
19%
22%
17%
43%
29%
21%
4%
14%
12%
20%
27%
21%
22%
19%
15%
20%
17%
14%
17%
b
def
ef
f
gh
ghi
n
n
q
55%
45%
30%
26%
36%
8%
11%
7%
12%
31%
29%
31%
21%
19%
86%
8%
4%
2%
WATCHING AV CONTENT
506
260
246
157
140
180
29
63
34
60
162
150
157
95
105
445
31
19
11
19%
20%
18%
43%
30%
20%
3%
15%
12%
18%
27%
21%
22%
16%
16%
20%
13%
15%
15%
def
ef
f
h
ghi
mn
mn
pqr
51%
49%
31%
28%
36%
6%
13%
7%
12%
32%
30%
31%
19%
21%
88%
6%
4%
2%
None of these
136
74
62
11
5
19
100
22
17
16
16
37
28
40
31
120
4
8
3
5%
6%
4%
3%
1%
2%
11%
5%
6%
5%
3%
5%
4%
7%
5%
5%
2%
6%
4%
d
cde
j
j
l
p
p
54%
46%
8%
3%
14%
74%
16%
13%
12%
11%
28%
21%
29%
22%
89%
3%
6%
2%
Don't know
2
1
2
-
-
*
2
-
1
-
-
1
*
-
1
2
-
*
*
*%
*%
*%
-%
-%
*%
*%
-%
*%
-%
-%
*%
*%
-%
*%
*%
-%
*%
1%
o
35%
65%
-%
-%
5%
95%
-%
30%
-%
-%
42%
5%
-%
53%
64%
-%
17%
19%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Send/ receive text messages (SMS)
1883
185
264
190
125
171
181
155
82
210
1631
252
1267
612
907
975
70%
57%
71%
81%
66%
74%
73%
69%
73%
70%
71%
69%
82%
55%
72%
69%
a
abdfghi
a
a
a
a
a
a
m
10%
14%
10%
7%
9%
10%
8%
4%
11%
87%
13%
67%
33%
48%
52%
General surfing/ browsing the internet
1094
123
132
110
71
97
108
89
51
130
952
142
813
280
526
568
41%
38%
36%
47%
38%
42%
44%
40%
45%
44%
41%
39%
52%
25%
42%
40%
abd
b
m
11%
12%
10%
7%
9%
10%
8%
5%
12%
87%
13%
74%
26%
48%
52%
Take photos
1004
131
137
111
73
48
124
93
46
81
874
130
728
276
476
528
38%
40%
37%
48%
38%
21%
50%
41%
40%
27%
38%
36%
47%
25%
38%
37%
ei
ei
bdei
ei
abdehi
ei
ei
m
13%
14%
11%
7%
5%
12%
9%
5%
8%
87%
13%
72%
27%
47%
53%
Send/ receive emails (not SMS)
944
122
142
108
54
71
99
69
38
105
827
117
714
227
451
494
35%
37%
38%
46%
28%
30%
40%
31%
34%
35%
36%
32%
46%
20%
36%
35%
d
d
adeghi
deg
m
13%
15%
11%
6%
7%
10%
7%
4%
11%
88%
12%
76%
24%
48%
52%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
870
91
102
97
62
50
101
72
46
111
768
102
639
231
392
478
33%
28%
28%
42%
33%
22%
41%
32%
41%
37%
33%
28%
41%
21%
31%
34%
abdeg
e
abe
e
abe
abe
k
m
11%
12%
11%
7%
6%
12%
8%
5%
13%
88%
12%
73%
27%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
735
99
89
79
51
57
76
52
34
89
659
76
546
188
310
425
27%
30%
24%
34%
27%
25%
31%
23%
30%
30%
29%
21%
35%
17%
25%
30%
beg
k
m
n
14%
12%
11%
7%
8%
10%
7%
5%
12%
90%
10%
74%
26%
42%
58%
Send/ receive messages with pictures/
images
621
93
66
64
42
30
78
56
32
67
547
73
465
155
278
343
23%
28%
18%
27%
22%
13%
31%
25%
28%
22%
24%
20%
30%
14%
22%
24%
be
be
e
bdei
e
be
e
m
15%
11%
10%
7%
5%
13%
9%
5%
11%
88%
12%
75%
25%
45%
55%
Play games
550
60
58
55
41
39
65
55
31
61
486
64
383
164
254
296
21%
18%
16%
24%
22%
17%
26%
25%
28%
21%
21%
18%
25%
15%
20%
21%
b
abe
be
abe
m
11%
11%
10%
7%
7%
12%
10%
6%
11%
88%
12%
70%
30%
46%
54%
Download apps or programs directly to
your phone
509
61
50
72
35
39
53
48
27
48
438
71
370
138
251
258
19%
19%
14%
31%
18%
17%
21%
22%
24%
16%
19%
19%
24%
12%
20%
18%
abdefgi
b
b
bi
m
12%
10%
14%
7%
8%
10%
9%
5%
9%
86%
14%
73%
27%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Accessing/ receiving news
500
74
69
64
34
22
55
32
26
61
435
65
390
108
264
235
19%
23%
19%
27%
18%
9%
22%
15%
22%
20%
19%
18%
25%
10%
21%
17%
eg
e
bdeg
e
eg
eg
e
m
o
15%
14%
13%
7%
4%
11%
7%
5%
12%
87%
13%
78%
22%
53%
47%
Record video clips using the phone
427
58
41
55
40
20
54
39
20
41
376
52
324
103
184
243
16%
18%
11%
23%
21%
9%
22%
18%
18%
14%
16%
14%
21%
9%
15%
17%
be
bei
bei
bei
be
be
m
14%
10%
13%
9%
5%
13%
9%
5%
10%
88%
12%
76%
24%
43%
57%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
398
53
37
54
37
21
48
37
26
39
349
49
297
101
175
223
15%
16%
10%
23%
19%
9%
19%
17%
23%
13%
15%
13%
19%
9%
14%
16%
be
bei
be
be
be
bei
m
13%
9%
13%
9%
5%
12%
9%
7%
10%
88%
12%
75%
25%
44%
56%
Listen to music using MP3 function
396
37
40
54
38
25
45
39
22
38
351
45
285
111
172
224
15%
11%
11%
23%
20%
11%
18%
17%
19%
13%
15%
12%
18%
10%
14%
16%
abei
abei
abe
be
abei
m
9%
10%
14%
10%
6%
11%
10%
6%
10%
89%
11%
72%
28%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
'Check-in' and share your location on
social networking sites (e.g. Facebook,
Foursquare)
377
56
36
42
29
20
42
29
16
34
327
50
290
85
162
214
14%
17%
10%
18%
15%
9%
17%
13%
14%
12%
14%
14%
19%
8%
13%
15%
be
bei
e
be
e
m
15%
10%
11%
8%
5%
11%
8%
4%
9%
87%
13%
77%
22%
43%
57%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
332
39
35
48
22
11
47
31
17
39
290
42
273
59
158
174
12%
12%
10%
21%
12%
5%
19%
14%
15%
13%
13%
11%
18%
5%
13%
12%
e
abdegi
e
abde
e
e
e
m
12%
11%
15%
7%
3%
14%
9%
5%
12%
87%
13%
82%
18%
48%
52%
Accessing/ receiving sports/ team news/
scores
294
31
36
34
27
17
27
20
19
36
244
50
236
58
163
131
11%
10%
10%
14%
14%
7%
11%
9%
17%
12%
11%
14%
15%
5%
13%
9%
e
e
abeg
m
o
11%
12%
11%
9%
6%
9%
7%
6%
12%
83%
17%
80%
20%
55%
45%
Send/ receive video clips
294
45
25
34
26
12
45
27
16
25
256
38
219
74
122
172
11%
14%
7%
15%
14%
5%
18%
12%
14%
8%
11%
10%
14%
7%
10%
12%
be
bei
be
bei
e
be
m
n
15%
9%
12%
9%
4%
15%
9%
5%
9%
87%
13%
75%
25%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Making video calls e.g. via Facetime,
Skype
229
45
23
28
13
13
32
14
11
18
201
27
178
50
98
131
9%
14%
6%
12%
7%
6%
13%
6%
10%
6%
9%
7%
11%
4%
8%
9%
bdegi
begi
bdegi
m
20%
10%
12%
6%
6%
14%
6%
5%
8%
88%
12%
78%
22%
43%
57%
Listen to FM radio
222
34
39
21
13
17
29
16
12
16
193
29
166
55
119
103
8%
10%
10%
9%
7%
7%
12%
7%
11%
5%
8%
8%
11%
5%
9%
7%
i
i
i
i
m
o
15%
18%
9%
6%
8%
13%
7%
6%
7%
87%
13%
75%
25%
54%
46%
Making voice calls using a VoIP service
e.g. Viber, Skype
220
49
36
18
15
14
27
17
6
19
195
26
156
65
94
126
8%
15%
10%
8%
8%
6%
11%
7%
5%
6%
8%
7%
10%
6%
7%
9%
cdeghi
h
m
22%
16%
8%
7%
6%
12%
8%
3%
8%
88%
12%
71%
29%
43%
57%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
218
26
27
27
18
5
31
13
9
26
184
34
164
54
103
115
8%
8%
7%
11%
10%
2%
13%
6%
8%
9%
8%
9%
11%
5%
8%
8%
e
e
eg
e
eg
e
e
e
m
12%
12%
12%
8%
2%
14%
6%
4%
12%
84%
16%
75%
25%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
189
28
19
24
18
11
22
16
12
16
166
23
144
42
69
119
7%
9%
5%
10%
9%
5%
9%
7%
10%
5%
7%
6%
9%
4%
5%
8%
be
e
be
m
n
15%
10%
13%
9%
6%
11%
9%
6%
9%
88%
12%
76%
22%
37%
63%
Watching live TV on the internet at the
same time as it is broadcast
96
17
4
10
9
5
13
10
5
9
83
13
75
21
45
52
4%
5%
1%
4%
5%
2%
5%
4%
5%
3%
4%
4%
5%
2%
4%
4%
b
b
b
b
b
b
m
18%
4%
10%
10%
5%
14%
10%
5%
10%
86%
14%
78%
22%
46%
54%
Listen to Podcasts
95
7
16
10
7
9
17
3
3
7
78
17
73
21
47
48
4%
2%
4%
4%
4%
4%
7%
1%
3%
2%
3%
5%
5%
2%
4%
3%
agi
m
8%
17%
10%
7%
9%
18%
4%
4%
7%
82%
18%
77%
23%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. South Park Studios)
94
22
6
15
6
8
7
9
4
6
83
10
73
21
37
57
3%
7%
2%
6%
3%
4%
3%
4%
4%
2%
4%
3%
5%
2%
3%
4%
bi
bi
m
24%
7%
16%
6%
9%
8%
9%
5%
7%
89%
11%
78%
22%
39%
61%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, Amazon
Prime Instant)
92
15
12
7
13
5
10
8
6
4
82
10
69
23
36
56
3%
5%
3%
3%
7%
2%
4%
4%
5%
1%
4%
3%
4%
2%
3%
4%
i
ei
i
m
17%
13%
8%
14%
5%
11%
9%
6%
4%
89%
11%
75%
25%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Other
30
3
5
4
3
3
2
-
-
2
26
4
19
11
9
22
1%
1%
1%
2%
2%
1%
1%
-%
-%
1%
1%
1%
1%
1%
1%
2%
gh
gh
n
10%
17%
14%
10%
10%
8%
-%
-%
7%
87%
13%
64%
36%
29%
71%
WEB/ DATA ACCESS
1508
209
200
140
100
122
150
117
64
166
1327
180
1105
400
689
819
56%
64%
54%
60%
53%
53%
60%
52%
57%
56%
57%
49%
71%
36%
55%
58%
bdeg
k
m
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
LISTEN TO AUDIO CONTENT
520
58
68
63
43
37
61
41
28
48
457
63
380
140
244
276
19%
18%
18%
27%
23%
16%
25%
18%
25%
16%
20%
17%
24%
13%
19%
20%
abegi
ei
ei
m
11%
13%
12%
8%
7%
12%
8%
5%
9%
88%
12%
73%
27%
47%
53%
WATCHING AV CONTENT
506
79
49
62
45
28
63
44
29
47
441
65
376
128
214
292
19%
24%
13%
27%
24%
12%
25%
20%
26%
16%
19%
18%
24%
11%
17%
21%
bei
bei
bei
bei
e
bei
m
n
16%
10%
12%
9%
5%
12%
9%
6%
9%
87%
13%
74%
25%
42%
58%
None of these
136
21
27
8
10
14
9
8
6
17
112
23
49
87
68
68
5%
7%
7%
4%
5%
6%
4%
4%
5%
6%
5%
6%
3%
8%
5%
5%
l
16%
20%
6%
7%
10%
7%
6%
4%
12%
83%
17%
36%
64%
50%
50%
Don't know
2
-
-
-
-
-
-
-
-
2
1
2
*
2
2
1
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
j
-%
-%
-%
-%
-%
-%
-%
-%
64%
31%
69%
5%
95%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2134
1045
1089
460
520
846
308
257
196
293
553
548
714
405
467
1309
277
257
291
Effective Weighted Sample
1519
739
780
316
372
606
228
183
145
202
408
390
525
296
331
1170
187
187
255
Total
1625
795
830
324
397
675
230
168
144
210
469
486
487
333
321
1369
136
76
44
49%
51%
20%
24%
42%
14%
10%
9%
13%
29%
30%
30%
20%
20%
84%
8%
5%
3%
Wi-Fi/ wireless broadband network
at home
1166
575
590
234
285
491
155
97
90
152
382
394
352
223
197
1002
83
50
31
72%
72%
71%
72%
72%
73%
67%
58%
62%
72%
81%
81%
72%
67%
62%
73%
61%
66%
70%
g
ghi
lmn
n
pq
p
49%
51%
20%
24%
42%
13%
8%
8%
13%
33%
34%
30%
19%
17%
86%
7%
4%
3%
Via mobile network (2G, 3G or 4G)
1142
564
578
237
275
481
149
110
100
132
360
341
340
238
223
950
115
48
29
70%
71%
70%
73%
69%
71%
65%
65%
70%
63%
77%
70%
70%
72%
70%
69%
85%
63%
66%
f
gi
oqr
49%
51%
21%
24%
42%
13%
10%
9%
12%
32%
30%
30%
21%
20%
83%
10%
4%
3%
Wi-Fi/ wireless broadband
elsewhere (i.e. 'hotspots')
582
300
282
112
148
248
73
58
44
68
215
196
186
101
100
505
34
26
16
36%
38%
34%
35%
37%
37%
32%
35%
31%
32%
46%
40%
38%
30%
31%
37%
25%
35%
37%
ghi
mn
mn
p
p
p
51%
49%
19%
26%
43%
13%
10%
8%
12%
37%
34%
32%
17%
17%
87%
6%
5%
3%
MOBILE NETWORK AND NOT WI-
FI
354
164
189
72
77
148
57
44
41
41
69
75
101
92
85
272
50
20
11
22%
21%
23%
22%
19%
22%
25%
26%
28%
20%
15%
15%
21%
28%
27%
20%
36%
26%
26%
j
j
k
kl
k
oqr
o
o
46%
54%
20%
22%
42%
16%
12%
12%
12%
19%
21%
29%
26%
24%
77%
14%
6%
3%
WI-FI AND NOT MOBILE
NETWORK
463
220
243
87
116
187
73
53
41
77
106
138
140
94
91
403
20
26
15
28%
28%
29%
27%
29%
28%
32%
32%
29%
37%
23%
28%
29%
28%
29%
29%
14%
34%
33%
j
j
p
p
p
47%
53%
19%
25%
40%
16%
12%
9%
17%
23%
30%
30%
20%
20%
87%
4%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2134
1045
1089
460
520
846
308
257
196
293
553
548
714
405
467
1309
277
257
291
Effective Weighted Sample
1519
739
780
316
372
606
228
183
145
202
408
390
525
296
331
1170
187
187
255
Total
1625
795
830
324
397
675
230
168
144
210
469
486
487
333
321
1369
136
76
44
49%
51%
20%
24%
42%
14%
10%
9%
13%
29%
30%
30%
20%
20%
84%
8%
5%
3%
ANY WI-FI USE
1251
619
632
252
314
520
165
119
101
167
398
404
379
240
229
1080
85
54
32
77%
78%
76%
78%
79%
77%
72%
71%
70%
80%
85%
83%
78%
72%
71%
79%
63%
71%
73%
f
gh
gh
mn
n
pqr
p
49%
51%
20%
25%
42%
13%
10%
8%
13%
32%
32%
30%
19%
18%
86%
7%
4%
3%
Don't know
20
11
9
*
6
7
8
5
2
2
3
7
6
1
6
17
1
2
*
1%
1%
1%
*%
1%
1%
3%
3%
2%
1%
1%
1%
1%
*%
2%
1%
1%
3%
1%
c
ce
j
m
56%
44%
*%
29%
32%
38%
23%
11%
8%
14%
34%
31%
4%
31%
82%
6%
10%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2134
174
144
151
129
138
153
134
144
142
1598
536
1470
659
1045
1089
Effective Weighted Sample
1519
168
137
146
124
132
148
130
138
137
1290
243
1045
491
711
809
Total
1625
235
218
150
107
134
159
125
69
173
1425
201
1187
436
744
881
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
Wi-Fi/ wireless broadband network at
home
1166
173
182
131
67
81
127
90
46
105
1015
151
855
307
537
628
72%
74%
83%
88%
63%
60%
80%
72%
67%
61%
71%
75%
72%
71%
72%
71%
ei
adeghi
adeghi
dehi
e
15%
16%
11%
6%
7%
11%
8%
4%
9%
87%
13%
73%
26%
46%
54%
Via mobile network (2G, 3G or 4G)
1142
121
156
113
62
97
112
89
57
142
1014
128
849
293
535
607
70%
51%
72%
76%
58%
73%
70%
71%
83%
82%
71%
64%
72%
67%
72%
69%
ad
ad
ad
ad
ad
abdefg
abdfg
k
11%
14%
10%
5%
9%
10%
8%
5%
12%
89%
11%
74%
26%
47%
53%
Wi-Fi/ wireless broadband elsewhere (i.e.
'hotspots')
582
54
122
75
41
42
54
48
27
41
492
89
439
142
311
270
36%
23%
56%
50%
38%
32%
34%
39%
39%
23%
35%
45%
37%
32%
42%
31%
adefghi
aefi
ai
a
ai
ai
j
o
9%
21%
13%
7%
7%
9%
8%
5%
7%
85%
15%
76%
24%
54%
46%
MOBILE NETWORK AND NOT WI-FI
354
45
23
10
26
40
18
28
22
60
318
35
253
100
148
205
22%
19%
11%
7%
24%
30%
11%
22%
32%
35%
22%
18%
21%
23%
20%
23%
bc
bcf
abcf
bcf
abcf
abcfg
13%
7%
3%
7%
11%
5%
8%
6%
17%
90%
10%
72%
28%
42%
58%
WI-FI AND NOT MOBILE NETWORK
463
114
55
35
42
34
45
35
12
30
393
70
323
137
197
266
28%
49%
25%
24%
40%
25%
28%
28%
17%
18%
28%
35%
27%
31%
26%
30%
bcefghi
bcefghi
hi
hi
j
25%
12%
8%
9%
7%
10%
8%
3%
7%
85%
15%
70%
30%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2134
174
144
151
129
138
153
134
144
142
1598
536
1470
659
1045
1089
Effective Weighted Sample
1519
168
137
146
124
132
148
130
138
137
1290
243
1045
491
711
809
Total
1625
235
218
150
107
134
159
125
69
173
1425
201
1187
436
744
881
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
ANY WI-FI USE
1251
190
188
139
79
91
139
96
47
112
1088
163
919
329
583
668
77%
81%
86%
93%
74%
68%
87%
77%
68%
65%
76%
81%
77%
76%
78%
76%
ehi
dehi
adeghi
deghi
i
15%
15%
11%
6%
7%
11%
8%
4%
9%
87%
13%
73%
26%
47%
53%
Don't know
20
-
7
1
2
3
3
1
-
1
18
2
14
6
13
8
1%
-%
3%
1%
2%
2%
2%
1%
-%
*%
1%
1%
1%
1%
2%
1%
ah
-%
34%
4%
11%
14%
13%
3%
-%
4%
88%
12%
71%
29%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2134
1045
1089
460
520
846
308
257
196
293
553
548
714
405
467
1309
277
257
291
Effective Weighted Sample
1519
739
780
316
372
606
228
183
145
202
408
390
525
296
331
1170
187
187
255
Total
1625
795
830
324
397
675
230
168
144
210
469
486
487
333
321
1369
136
76
44
49%
51%
20%
24%
42%
14%
10%
9%
13%
29%
30%
30%
20%
20%
84%
8%
5%
3%
I always use in the home
132
58
74
16
31
43
42
20
10
19
23
33
34
27
38
121
3
3
4
8%
7%
9%
5%
8%
6%
18%
12%
7%
9%
5%
7%
7%
8%
12%
9%
2%
4%
9%
cde
j
j
kl
pq
pq
44%
56%
12%
23%
32%
32%
15%
8%
14%
17%
25%
26%
20%
29%
92%
2%
3%
3%
I mainly use in the home
311
124
187
52
78
137
43
36
25
48
84
96
79
68
68
274
19
13
4
19%
16%
22%
16%
20%
20%
19%
21%
17%
23%
18%
20%
16%
20%
21%
20%
14%
18%
9%
a
pr
r
40%
60%
17%
25%
44%
14%
12%
8%
16%
27%
31%
25%
22%
22%
88%
6%
4%
1%
I use equally in the home and
outside the home
1022
524
498
243
261
420
99
97
102
124
293
293
327
215
187
832
105
52
33
63%
66%
60%
75%
66%
62%
43%
58%
71%
59%
63%
60%
67%
65%
58%
61%
77%
69%
75%
b
def
f
f
gi
kn
o
o
o
51%
49%
24%
25%
41%
10%
9%
10%
12%
29%
29%
32%
21%
18%
81%
10%
5%
3%
I mainly use outside the home
130
69
62
11
23
61
35
11
7
16
60
52
39
19
21
116
6
6
2
8%
9%
7%
4%
6%
9%
15%
7%
5%
8%
13%
11%
8%
6%
7%
8%
4%
8%
6%
c
cde
gh
mn
p
53%
47%
9%
17%
47%
27%
9%
5%
12%
46%
40%
30%
15%
16%
89%
4%
5%
2%
I always use outside the home
24
16
8
1
2
11
10
3
-
2
8
9
6
4
5
19
4
*
*
1%
2%
1%
*%
1%
2%
4%
2%
-%
1%
2%
2%
1%
1%
2%
1%
3%
*%
1%
cde
66%
34%
6%
10%
45%
40%
12%
-%
7%
32%
38%
25%
15%
22%
81%
16%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2134
1045
1089
460
520
846
308
257
196
293
553
548
714
405
467
1309
277
257
291
Effective Weighted Sample
1519
739
780
316
372
606
228
183
145
202
408
390
525
296
331
1170
187
187
255
Total
1625
795
830
324
397
675
230
168
144
210
469
486
487
333
321
1369
136
76
44
49%
51%
20%
24%
42%
14%
10%
9%
13%
29%
30%
30%
20%
20%
84%
8%
5%
3%
ALWAYS/ MAINLY USE IN THE
HOME
442
182
261
68
109
180
85
56
35
67
107
129
113
95
106
395
22
17
8
27%
23%
31%
21%
27%
27%
37%
33%
24%
32%
23%
27%
23%
28%
33%
29%
16%
22%
19%
a
cde
j
j
l
pr
41%
59%
15%
25%
41%
19%
13%
8%
15%
24%
29%
25%
21%
24%
89%
5%
4%
2%
ALWAYS/ MAINLY USE OUTSIDE
THE HOME
154
85
70
13
25
72
45
14
7
18
67
61
45
23
26
135
10
7
3
9%
11%
8%
4%
6%
11%
19%
8%
5%
8%
14%
13%
9%
7%
8%
10%
7%
9%
6%
cd
cde
ghi
m
55%
45%
8%
16%
47%
29%
9%
4%
12%
44%
40%
29%
15%
17%
88%
6%
4%
2%
EVER USE OUTSIDE THE HOME
1487
733
754
308
364
629
187
147
133
190
445
450
450
305
281
1242
133
72
40
91%
92%
91%
95%
92%
93%
81%
87%
93%
90%
95%
93%
93%
92%
88%
91%
98%
96%
90%
f
f
f
gi
n
n
or
or
49%
51%
21%
24%
42%
13%
10%
9%
13%
30%
30%
30%
21%
19%
83%
9%
5%
3%
Don't know
7
4
2
*
2
3
2
1
1
2
1
3
2
1
1
6
-
-
*
*%
1%
*%
*%
1%
*%
1%
1%
1%
1%
*%
1%
*%
*%
*%
*%
-%
-%
1%
63%
37%
1%
33%
41%
25%
20%
12%
23%
22%
41%
34%
10%
15%
96%
-%
-%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2134
174
144
151
129
138
153
134
144
142
1598
536
1470
659
1045
1089
Effective Weighted Sample
1519
168
137
146
124
132
148
130
138
137
1290
243
1045
491
711
809
Total
1625
235
218
150
107
134
159
125
69
173
1425
201
1187
436
744
881
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
I always use in the home
132
15
17
18
10
14
18
9
3
17
108
24
78
53
55
77
8%
7%
8%
12%
9%
11%
11%
7%
4%
10%
8%
12%
7%
12%
7%
9%
h
h
h
j
l
12%
13%
14%
7%
11%
13%
7%
2%
13%
82%
18%
60%
40%
42%
58%
I mainly use in the home
311
36
42
29
23
16
36
41
20
32
270
41
221
89
149
161
19%
15%
19%
19%
22%
12%
23%
32%
29%
18%
19%
20%
19%
20%
20%
18%
e
e
abcei
abei
12%
13%
9%
7%
5%
12%
13%
6%
10%
87%
13%
71%
29%
48%
52%
I use equally in the home and outside the
home
1022
174
121
83
65
98
87
62
38
104
909
113
768
252
444
578
63%
74%
55%
55%
61%
73%
55%
49%
56%
60%
64%
56%
65%
58%
60%
66%
bcdfghi
bcdfghi
k
m
n
17%
12%
8%
6%
10%
9%
6%
4%
10%
89%
11%
75%
25%
43%
57%
I mainly use outside the home
130
6
33
13
7
5
14
12
7
20
110
21
97
33
80
50
8%
2%
15%
8%
6%
4%
9%
10%
10%
11%
8%
10%
8%
8%
11%
6%
ade
a
a
a
a
ae
o
4%
25%
10%
5%
4%
11%
9%
5%
15%
84%
16%
75%
25%
61%
39%
I always use outside the home
24
2
5
7
2
-
3
1
1
-
22
2
17
7
12
12
1%
1%
2%
4%
2%
-%
2%
1%
1%
-%
2%
1%
1%
2%
2%
1%
aei
7%
19%
27%
8%
-%
13%
3%
3%
-%
91%
9%
72%
28%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2134
174
144
151
129
138
153
134
144
142
1598
536
1470
659
1045
1089
Effective Weighted Sample
1519
168
137
146
124
132
148
130
138
137
1290
243
1045
491
711
809
Total
1625
235
218
150
107
134
159
125
69
173
1425
201
1187
436
744
881
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
73%
27%
46%
54%
ALWAYS/ MAINLY USE IN THE HOME
442
52
59
47
33
30
53
50
23
49
378
65
300
143
204
238
27%
22%
27%
31%
31%
23%
34%
40%
33%
28%
26%
32%
25%
33%
27%
27%
ae
abei
ae
l
12%
13%
11%
7%
7%
12%
11%
5%
11%
85%
15%
68%
32%
46%
54%
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
154
8
37
19
8
5
17
13
7
20
131
23
115
40
92
62
9%
3%
17%
13%
8%
4%
11%
10%
11%
11%
9%
12%
10%
9%
12%
7%
ade
ae
ae
ae
ae
ae
o
5%
24%
12%
5%
3%
11%
8%
5%
13%
85%
15%
74%
26%
60%
40%
EVER USE OUTSIDE THE HOME
1487
218
200
131
97
119
140
115
66
156
1311
177
1104
381
686
802
91%
93%
92%
87%
91%
89%
88%
92%
96%
90%
92%
88%
93%
87%
92%
91%
cef
k
m
15%
13%
9%
7%
8%
9%
8%
4%
10%
88%
12%
74%
26%
46%
54%
Don't know
7
1
1
1
-
1
1
1
-
-
7
*
5
2
4
3
*%
1%
1%
1%
-%
1%
1%
1%
-%
-%
*%
*%
*%
*%
*%
*%
22%
20%
13%
-%
12%
20%
10%
-%
-%
99%
1%
73%
27%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1949
965
984
436
479
786
248
230
178
266
523
506
659
371
413
1185
268
239
257
Effective Weighted Sample
1389
683
705
300
343
562
186
163
133
184
386
361
488
271
293
1057
182
175
226
Total
1487
733
754
308
364
629
187
147
133
190
445
450
450
305
281
1242
133
72
40
49%
51%
21%
24%
42%
13%
10%
9%
13%
30%
30%
30%
21%
19%
83%
9%
5%
3%
When travelling (e.g. on a train or in
a car)
1133
573
560
252
283
475
123
104
99
130
363
358
365
219
191
948
112
44
29
76%
78%
74%
82%
78%
75%
66%
71%
74%
68%
82%
79%
81%
72%
68%
76%
84%
61%
73%
ef
f
f
gi
mn
mn
q
oqr
q
51%
49%
22%
25%
42%
11%
9%
9%
11%
32%
32%
32%
19%
17%
84%
10%
4%
3%
Outdoors
1029
521
508
222
268
431
107
88
86
117
325
325
325
206
172
847
103
50
29
69%
71%
67%
72%
74%
69%
58%
60%
64%
62%
73%
72%
72%
68%
61%
68%
77%
69%
73%
f
f
f
gi
n
n
o
51%
49%
22%
26%
42%
10%
9%
8%
11%
32%
32%
32%
20%
17%
82%
10%
5%
3%
Indoor public spaces (e.g. pub/
restaurant/ theatre/ shopping
centre)
988
494
494
223
262
407
96
91
76
124
314
313
317
200
158
807
103
50
29
66%
67%
65%
72%
72%
65%
51%
62%
57%
65%
71%
70%
70%
66%
56%
65%
77%
68%
73%
ef
ef
f
gh
n
n
n
o
o
50%
50%
23%
27%
41%
10%
9%
8%
13%
32%
32%
32%
20%
16%
82%
10%
5%
3%
In other people's homes (e.g.
friends/ family)
887
431
456
216
239
350
83
92
81
110
263
267
271
176
173
729
95
39
24
60%
59%
61%
70%
66%
56%
44%
63%
61%
58%
59%
59%
60%
58%
62%
59%
71%
54%
61%
ef
ef
f
oqr
49%
51%
24%
27%
39%
9%
10%
9%
12%
30%
30%
31%
20%
20%
82%
11%
4%
3%
At your workplace
781
418
364
142
209
362
68
51
69
112
276
252
258
171
100
638
90
31
22
53%
57%
48%
46%
58%
57%
37%
35%
52%
59%
62%
56%
57%
56%
35%
51%
68%
43%
56%
b
f
cf
cf
g
g
gh
n
n
n
oqr
q
53%
47%
18%
27%
46%
9%
6%
9%
14%
35%
32%
33%
22%
13%
82%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1949
965
984
436
479
786
248
230
178
266
523
506
659
371
413
1185
268
239
257
Effective Weighted Sample
1389
683
705
300
343
562
186
163
133
184
386
361
488
271
293
1057
182
175
226
Total
1487
733
754
308
364
629
187
147
133
190
445
450
450
305
281
1242
133
72
40
49%
51%
21%
24%
42%
13%
10%
9%
13%
30%
30%
30%
21%
19%
83%
9%
5%
3%
Other
48
27
21
15
6
19
7
9
1
5
14
13
15
8
10
40
3
4
*
3%
4%
3%
5%
2%
3%
4%
6%
*%
3%
3%
3%
3%
3%
4%
3%
2%
6%
*%
d
h
r
r
56%
44%
32%
12%
40%
15%
19%
1%
10%
29%
28%
33%
17%
22%
84%
7%
9%
*%
Don't know
15
5
10
2
5
4
4
5
1
*
3
2
1
4
8
13
1
1
1
1%
1%
1%
1%
1%
1%
2%
4%
1%
*%
1%
*%
*%
1%
3%
1%
*%
1%
2%
ij
kl
34%
66%
16%
32%
27%
25%
36%
9%
1%
17%
10%
10%
28%
52%
86%
3%
5%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1949
161
132
131
117
123
134
123
138
126
1474
475
1365
579
959
990
Effective Weighted Sample
1389
155
125
127
113
118
130
119
133
121
1186
215
974
430
654
735
Total
1487
218
200
131
97
119
140
115
66
156
1311
177
1104
381
686
802
15%
13%
9%
7%
8%
9%
8%
4%
10%
88%
12%
74%
26%
46%
54%
When travelling (e.g. on a train or in a car)
1133
177
175
102
64
84
94
75
43
134
1011
121
851
280
520
612
76%
81%
88%
78%
66%
71%
67%
65%
65%
86%
77%
69%
77%
73%
76%
76%
dfgh
cdefgh
fgh
defgh
k
16%
15%
9%
6%
7%
8%
7%
4%
12%
89%
11%
75%
25%
46%
54%
Outdoors
1029
177
138
98
65
80
70
73
40
106
921
108
780
246
475
554
69%
81%
69%
75%
67%
67%
50%
64%
61%
68%
70%
61%
71%
65%
69%
69%
bdefghi
f
fh
f
f
f
f
k
m
17%
13%
10%
6%
8%
7%
7%
4%
10%
90%
10%
76%
24%
46%
54%
Indoor public spaces (e.g. pub/ restaurant/
theatre/ shopping centre)
988
155
135
98
58
72
74
76
43
96
878
110
733
255
462
526
66%
71%
68%
75%
60%
60%
53%
66%
64%
62%
67%
62%
66%
67%
67%
66%
f
f
defi
f
16%
14%
10%
6%
7%
7%
8%
4%
10%
89%
11%
74%
26%
47%
53%
In other people's homes (e.g. friends/
family)
887
128
117
96
51
71
63
72
37
95
784
103
655
230
404
483
60%
59%
59%
73%
53%
60%
45%
62%
56%
61%
60%
59%
59%
60%
59%
60%
f
f
abdefhi
f
f
f
14%
13%
11%
6%
8%
7%
8%
4%
11%
88%
12%
74%
26%
46%
54%
At your workplace
781
120
102
77
53
63
61
49
33
79
692
89
718
63
361
420
53%
55%
51%
59%
55%
53%
44%
42%
50%
51%
53%
51%
65%
17%
53%
52%
g
fg
m
15%
13%
10%
7%
8%
8%
6%
4%
10%
89%
11%
92%
8%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1949
161
132
131
117
123
134
123
138
126
1474
475
1365
579
959
990
Effective Weighted Sample
1389
155
125
127
113
118
130
119
133
121
1186
215
974
430
654
735
Total
1487
218
200
131
97
119
140
115
66
156
1311
177
1104
381
686
802
15%
13%
9%
7%
8%
9%
8%
4%
10%
88%
12%
74%
26%
46%
54%
Other
48
18
3
2
4
1
-
3
3
6
42
6
32
15
23
25
3%
8%
2%
1%
4%
1%
-%
3%
5%
4%
3%
3%
3%
4%
3%
3%
bcefg
f
f
f
38%
7%
4%
8%
2%
-%
6%
7%
13%
88%
12%
68%
32%
48%
52%
Don't know
15
-
-
1
2
3
4
3
*
-
12
3
8
6
10
5
1%
-%
-%
1%
2%
2%
3%
2%
1%
-%
1%
2%
1%
2%
1%
1%
a
-%
-%
7%
14%
20%
26%
17%
3%
-%
81%
19%
57%
43%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Social networking (e.g. Facebook,
Twitter, LinkedIn)
1101
518
583
278
307
432
83
117
106
144
302
320
312
229
240
925
95
53
28
62%
59%
65%
85%
75%
59%
28%
62%
63%
62%
62%
63%
61%
62%
64%
62%
65%
64%
59%
a
def
ef
f
47%
53%
25%
28%
39%
8%
11%
10%
13%
27%
29%
28%
21%
22%
84%
9%
5%
3%
Weather
1091
562
529
194
250
480
166
105
84
133
351
368
327
212
183
920
96
50
24
62%
65%
59%
59%
61%
66%
56%
55%
50%
58%
72%
72%
64%
58%
49%
62%
66%
61%
51%
b
cf
ghi
lmn
n
n
r
r
r
52%
48%
18%
23%
44%
15%
10%
8%
12%
32%
34%
30%
19%
17%
84%
9%
5%
2%
Maps/ navigation
1030
544
487
196
261
439
134
87
82
141
329
346
317
204
164
891
78
40
21
58%
62%
54%
60%
64%
60%
45%
46%
49%
61%
68%
68%
62%
55%
44%
60%
53%
48%
44%
b
f
f
f
gh
gh
mn
n
n
qr
53%
47%
19%
25%
43%
13%
8%
8%
14%
32%
34%
31%
20%
16%
87%
8%
4%
2%
Games
915
463
452
232
259
346
78
104
86
118
257
231
280
202
202
768
81
38
28
52%
53%
51%
71%
63%
47%
26%
55%
51%
51%
53%
45%
55%
55%
54%
52%
55%
46%
61%
def
ef
f
k
k
k
oq
51%
49%
25%
28%
38%
9%
11%
9%
13%
28%
25%
31%
22%
22%
84%
9%
4%
3%
News
890
504
386
160
220
386
125
76
63
110
309
320
270
172
128
748
79
43
20
50%
58%
43%
49%
54%
53%
42%
40%
37%
48%
63%
63%
53%
47%
34%
50%
54%
52%
43%
b
f
f
h
ghi
lmn
n
n
r
r
r
57%
43%
18%
25%
43%
14%
9%
7%
12%
35%
36%
30%
19%
14%
84%
9%
5%
2%
Music
756
398
359
213
202
281
60
75
67
101
224
232
230
153
142
628
79
31
18
43%
46%
40%
65%
50%
38%
20%
39%
40%
44%
46%
45%
45%
41%
38%
42%
54%
37%
39%
b
def
ef
f
n
n
oqr
53%
47%
28%
27%
37%
8%
10%
9%
13%
30%
31%
30%
20%
19%
83%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Travel/ journey planning
734
405
329
136
184
304
110
63
48
94
253
281
221
136
96
643
49
29
14
42%
46%
37%
41%
45%
42%
37%
33%
28%
41%
52%
55%
43%
37%
26%
43%
33%
35%
29%
b
f
h
ghi
lmn
n
n
pqr
55%
45%
18%
25%
41%
15%
9%
6%
13%
35%
38%
30%
18%
13%
88%
7%
4%
2%
Banking
689
349
340
146
197
289
57
72
64
84
201
216
203
153
117
575
66
31
17
39%
40%
38%
45%
48%
40%
19%
38%
38%
37%
41%
42%
39%
42%
31%
39%
45%
38%
37%
f
ef
f
n
n
n
51%
49%
21%
29%
42%
8%
10%
9%
12%
29%
31%
29%
22%
17%
83%
10%
5%
2%
Shopping (e.g. Tesco, Ocado,
eBay)
592
253
338
142
176
239
34
51
52
93
183
196
162
124
109
479
63
33
17
34%
29%
38%
43%
43%
33%
11%
27%
31%
40%
38%
38%
32%
34%
29%
32%
43%
40%
36%
a
ef
ef
f
gh
g
ln
o
o
43%
57%
24%
30%
40%
6%
9%
9%
16%
31%
33%
27%
21%
18%
81%
11%
6%
3%
Sports/ sports news
561
431
130
133
128
242
58
53
35
73
178
174
162
119
105
459
59
29
14
32%
49%
15%
40%
31%
33%
19%
28%
21%
32%
37%
34%
32%
32%
28%
31%
40%
35%
30%
b
def
f
f
h
gh
or
77%
23%
24%
23%
43%
10%
9%
6%
13%
32%
31%
29%
21%
19%
82%
10%
5%
2%
Books
270
143
127
56
69
115
30
24
11
35
93
99
86
50
35
231
17
15
6
15%
16%
14%
17%
17%
16%
10%
13%
7%
15%
19%
19%
17%
14%
9%
16%
12%
19%
14%
f
f
f
h
h
gh
mn
n
53%
47%
21%
26%
43%
11%
9%
4%
13%
35%
37%
32%
19%
13%
86%
6%
6%
2%
Vouchers
196
89
106
47
59
74
15
19
8
21
60
70
65
32
28
150
24
19
2
11%
10%
12%
14%
15%
10%
5%
10%
5%
9%
12%
14%
13%
9%
8%
10%
17%
23%
4%
ef
ef
f
h
mn
n
r
or
or
46%
54%
24%
30%
38%
8%
9%
4%
11%
31%
36%
33%
16%
14%
77%
12%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Finance/ business
188
118
70
35
54
82
17
14
9
14
71
87
54
26
20
153
16
13
5
11%
14%
8%
11%
13%
11%
6%
7%
5%
6%
15%
17%
10%
7%
5%
10%
11%
16%
11%
b
f
f
f
ghi
lmn
n
o
63%
37%
19%
29%
44%
9%
7%
5%
8%
38%
47%
29%
14%
11%
82%
8%
7%
3%
NONE OF THESE
160
75
85
8
18
66
67
19
26
26
24
33
46
30
51
128
17
10
5
9%
9%
10%
3%
4%
9%
23%
10%
16%
11%
5%
6%
9%
8%
14%
9%
12%
12%
11%
cd
cde
j
j
j
klm
47%
53%
5%
11%
41%
42%
12%
17%
16%
15%
21%
29%
19%
32%
80%
11%
6%
3%
Don't know
11
4
7
*
*
4
6
3
2
2
-
1
1
5
4
8
1
1
1
1%
*%
1%
*%
*%
1%
2%
1%
1%
1%
-%
*%
*%
1%
1%
1%
*%
2%
1%
cde
j
j
kl
36%
64%
1%
1%
39%
58%
24%
19%
14%
-%
5%
9%
45%
40%
76%
6%
12%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
1101
171
117
108
73
86
108
89
48
125
974
127
797
301
468
632
62%
68%
51%
62%
63%
58%
65%
65%
64%
64%
63%
59%
64%
59%
58%
66%
be
b
b
b
b
b
n
16%
11%
10%
7%
8%
10%
8%
4%
11%
88%
12%
72%
27%
43%
57%
Weather
1091
158
141
122
72
87
111
86
40
103
939
151
818
270
533
558
62%
63%
62%
70%
62%
58%
67%
63%
55%
53%
61%
70%
65%
53%
66%
59%
ehi
hi
j
m
o
14%
13%
11%
7%
8%
10%
8%
4%
9%
86%
14%
75%
25%
49%
51%
Maps/ navigation
1030
165
138
109
77
84
101
79
34
104
902
129
788
240
487
543
58%
66%
61%
62%
67%
56%
61%
58%
46%
54%
58%
59%
63%
47%
60%
57%
hi
h
h
hi
h
h
m
16%
13%
11%
7%
8%
10%
8%
3%
10%
88%
12%
76%
23%
47%
53%
Games
915
124
109
93
72
79
84
81
36
88
800
115
653
260
420
495
52%
49%
48%
53%
62%
53%
51%
60%
48%
45%
52%
53%
52%
51%
52%
52%
abhi
bi
14%
12%
10%
8%
9%
9%
9%
4%
10%
87%
13%
71%
28%
46%
54%
News
890
122
127
94
64
69
93
61
32
85
764
126
678
210
454
436
50%
49%
56%
54%
55%
46%
57%
45%
43%
44%
49%
58%
54%
41%
56%
46%
hi
hi
ghi
j
m
o
14%
14%
11%
7%
8%
10%
7%
4%
10%
86%
14%
76%
24%
51%
49%
Music
756
100
75
89
52
69
71
59
33
81
673
83
539
215
335
422
43%
40%
33%
51%
45%
46%
43%
43%
44%
42%
43%
38%
43%
42%
41%
44%
ab
b
b
b
13%
10%
12%
7%
9%
9%
8%
4%
11%
89%
11%
71%
28%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Travel/ journey planning
734
141
107
72
44
48
78
54
21
77
639
95
557
174
353
381
42%
56%
47%
42%
38%
32%
47%
39%
28%
39%
41%
44%
45%
34%
43%
40%
cdeghi
eh
h
eh
h
h
m
19%
15%
10%
6%
7%
11%
7%
3%
10%
87%
13%
76%
24%
48%
52%
Banking
689
117
69
63
48
49
68
59
27
75
606
83
529
158
299
390
39%
47%
30%
36%
42%
33%
41%
43%
37%
38%
39%
38%
42%
31%
37%
41%
bce
b
b
m
17%
10%
9%
7%
7%
10%
9%
4%
11%
88%
12%
77%
23%
43%
57%
Shopping (e.g. Tesco, Ocado, eBay)
592
74
58
61
38
46
59
52
25
66
519
73
456
133
259
332
34%
29%
26%
35%
33%
31%
36%
38%
34%
34%
33%
34%
36%
26%
32%
35%
b
m
13%
10%
10%
6%
8%
10%
9%
4%
11%
88%
12%
77%
22%
44%
56%
Sports/ sports news
561
89
66
45
42
45
44
39
27
62
494
67
423
136
257
304
32%
36%
29%
26%
36%
30%
26%
29%
37%
32%
32%
31%
34%
27%
32%
32%
c
cf
m
16%
12%
8%
7%
8%
8%
7%
5%
11%
88%
12%
75%
24%
46%
54%
Books
270
39
29
24
25
29
32
18
11
25
236
34
204
63
128
141
15%
16%
13%
14%
21%
19%
19%
13%
14%
13%
15%
16%
16%
12%
16%
15%
i
m
15%
11%
9%
9%
11%
12%
7%
4%
9%
87%
13%
76%
23%
48%
52%
Vouchers
196
19
25
25
13
21
16
14
9
8
173
23
159
37
97
99
11%
8%
11%
14%
11%
14%
10%
10%
12%
4%
11%
11%
13%
7%
12%
10%
i
ai
i
i
i
i
i
m
10%
13%
13%
6%
11%
8%
7%
4%
4%
88%
12%
81%
19%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Finance/ business
188
24
30
21
11
14
16
19
9
11
165
23
159
28
96
92
11%
9%
13%
12%
9%
9%
10%
14%
12%
5%
11%
11%
13%
6%
12%
10%
i
i
i
i
m
13%
16%
11%
6%
7%
9%
10%
5%
6%
88%
12%
85%
15%
51%
49%
NONE OF THESE
160
20
17
16
9
19
11
12
7
17
143
17
90
70
68
92
9%
8%
8%
9%
8%
13%
7%
9%
10%
9%
9%
8%
7%
14%
8%
10%
l
12%
11%
10%
6%
12%
7%
7%
5%
10%
89%
11%
56%
44%
42%
58%
Don't know
11
1
1
1
-
2
-
2
1
1
10
1
3
7
4
7
1%
*%
1%
*%
-%
1%
-%
1%
1%
*%
1%
*%
*%
1%
*%
1%
l
9%
13%
6%
-%
17%
-%
18%
5%
8%
91%
9%
26%
66%
33%
67%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Games
124
77
47
40
35
39
11
16
11
12
35
37
43
25
19
102
14
3
5
7%
9%
5%
12%
8%
5%
4%
8%
7%
5%
7%
7%
8%
7%
5%
7%
10%
4%
10%
b
ef
ef
q
q
62%
38%
32%
28%
32%
8%
13%
9%
10%
28%
30%
34%
20%
15%
82%
12%
2%
4%
Music
105
51
54
38
26
36
5
11
15
12
23
29
42
13
21
73
27
2
4
6%
6%
6%
12%
6%
5%
2%
6%
9%
5%
5%
6%
8%
4%
6%
5%
18%
2%
9%
def
f
f
m
oqr
oq
49%
51%
36%
25%
34%
4%
10%
14%
12%
22%
28%
40%
12%
20%
69%
25%
2%
4%
Maps/ navigation
45
28
17
9
10
18
8
6
*
5
15
24
9
11
1
37
5
2
1
3%
3%
2%
3%
2%
2%
3%
3%
*%
2%
3%
5%
2%
3%
*%
2%
4%
2%
2%
h
h
ln
n
61%
39%
21%
21%
39%
19%
13%
1%
11%
33%
52%
21%
24%
3%
82%
12%
4%
2%
Social networking (e.g. Facebook,
Twitter, LinkedIn)
42
17
25
11
12
15
4
6
7
6
10
10
12
10
10
38
2
1
1
2%
2%
3%
3%
3%
2%
1%
3%
4%
3%
2%
2%
2%
3%
3%
3%
1%
2%
2%
40%
60%
26%
29%
36%
8%
14%
17%
15%
25%
24%
28%
24%
25%
90%
4%
4%
3%
Books
36
20
16
9
8
15
4
5
3
3
13
14
10
9
2
29
4
1
1
2%
2%
2%
3%
2%
2%
1%
3%
2%
1%
3%
3%
2%
3%
1%
2%
3%
1%
3%
n
n
55%
45%
26%
22%
41%
11%
14%
8%
8%
37%
39%
28%
26%
7%
81%
11%
3%
4%
Sports/ sports news
29
26
3
5
7
12
5
4
3
3
6
11
8
4
6
24
4
-
1
2%
3%
*%
1%
2%
2%
2%
2%
2%
1%
1%
2%
1%
1%
2%
2%
3%
-%
2%
b
q
q
90%
10%
16%
24%
43%
17%
12%
9%
11%
20%
36%
26%
15%
22%
83%
13%
-%
4%
Banking
29
14
15
6
6
12
4
1
2
6
7
9
9
8
3
26
2
-
1
2%
2%
2%
2%
2%
2%
1%
1%
1%
3%
1%
2%
2%
2%
1%
2%
1%
-%
2%
q
48%
52%
22%
22%
42%
14%
5%
8%
21%
23%
31%
32%
29%
9%
90%
7%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Travel/ journey planning
26
16
9
5
5
9
6
2
2
2
10
14
7
4
*
25
*
*
1
1%
2%
1%
2%
1%
1%
2%
1%
1%
1%
2%
3%
1%
1%
*%
2%
*%
*%
2%
n
n
64%
36%
21%
19%
36%
23%
8%
8%
8%
39%
55%
29%
15%
1%
96%
1%
1%
3%
Weather
24
13
11
3
4
11
6
2
2
3
11
7
3
12
3
20
3
1
*
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
2%
1%
*%
3%
1%
1%
2%
2%
1%
ln
54%
46%
14%
16%
43%
27%
10%
9%
12%
43%
28%
11%
50%
12%
81%
13%
6%
1%
News
20
12
8
3
2
13
2
1
2
3
5
4
9
6
1
18
1
*
1
1%
1%
1%
1%
*%
2%
1%
*%
1%
1%
1%
1%
2%
2%
*%
1%
1%
*%
1%
n
61%
39%
15%
9%
66%
11%
4%
11%
14%
26%
20%
46%
29%
5%
89%
6%
1%
3%
Shopping (e.g. Tesco, Ocado,
eBay)
18
8
10
5
4
8
1
1
1
8
3
2
8
6
3
16
1
*
1
1%
1%
1%
2%
1%
1%
*%
*%
1%
4%
1%
*%
1%
2%
1%
1%
1%
*%
1%
ghj
44%
56%
28%
24%
42%
7%
4%
5%
46%
19%
10%
42%
32%
17%
90%
5%
1%
4%
Vouchers
14
9
5
4
7
1
2
1
1
1
5
3
8
2
*
7
7
*
*
1%
1%
1%
1%
2%
*%
1%
1%
1%
1%
1%
1%
2%
1%
*%
*%
5%
*%
1%
e
e
n
oqr
64%
36%
27%
52%
10%
11%
7%
10%
10%
34%
24%
59%
17%
1%
50%
47%
1%
2%
Finance/ business
8
8
-
3
1
2
1
-
-
1
1
2
4
1
1
8
*
-
*
*%
1%
-%
1%
*%
*%
*%
-%
-%
1%
*%
*%
1%
*%
*%
1%
*%
-%
1%
b
100%
-%
38%
16%
30%
16%
-%
-%
16%
14%
20%
52%
13%
15%
94%
2%
-%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
NONE OF THESE
1409
667
742
242
324
596
246
152
131
189
395
401
407
290
311
1206
98
71
35
80%
77%
83%
74%
79%
82%
82%
80%
78%
82%
81%
79%
79%
79%
83%
81%
67%
85%
74%
a
c
c
pr
pr
47%
53%
17%
23%
42%
17%
11%
9%
13%
28%
28%
29%
21%
22%
86%
7%
5%
2%
Don't know
60
34
26
15
7
22
16
6
5
7
19
13
14
18
14
48
7
3
1
3%
4%
3%
5%
2%
3%
5%
3%
3%
3%
4%
3%
3%
5%
4%
3%
5%
4%
3%
d
d
56%
44%
25%
12%
36%
27%
10%
8%
12%
32%
22%
24%
30%
24%
81%
11%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Games
124
12
11
20
8
8
11
16
6
10
108
15
87
36
60
64
7%
5%
5%
11%
7%
5%
7%
12%
8%
5%
7%
7%
7%
7%
7%
7%
abi
abi
10%
9%
16%
6%
7%
9%
13%
5%
8%
88%
12%
71%
29%
49%
51%
Music
105
7
5
13
3
6
6
11
5
15
97
8
71
35
44
61
6%
3%
2%
8%
3%
4%
4%
8%
7%
8%
6%
4%
6%
7%
5%
6%
ab
ab
ab
6%
5%
13%
3%
6%
6%
10%
5%
15%
92%
8%
67%
33%
42%
58%
Maps/ navigation
45
4
9
5
2
5
3
1
2
5
40
5
35
10
30
15
3%
2%
4%
3%
2%
3%
2%
1%
2%
3%
3%
2%
3%
2%
4%
2%
o
10%
20%
10%
5%
12%
8%
3%
4%
11%
90%
10%
79%
21%
67%
33%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
42
1
6
5
2
2
11
3
-
8
37
5
32
9
17
25
2%
1%
2%
3%
2%
1%
7%
2%
-%
4%
2%
2%
3%
2%
2%
3%
h
aegh
ah
3%
13%
11%
5%
4%
27%
7%
-%
19%
88%
12%
77%
23%
41%
59%
Books
36
1
5
4
2
2
3
6
3
2
32
4
28
7
20
16
2%
*%
2%
2%
2%
1%
2%
4%
5%
1%
2%
2%
2%
1%
2%
2%
a
a
3%
15%
12%
5%
6%
8%
16%
10%
7%
89%
11%
79%
21%
56%
44%
Sports/ sports news
29
3
8
1
4
1
1
2
1
4
26
3
25
3
16
13
2%
1%
3%
*%
3%
1%
1%
1%
1%
2%
2%
1%
2%
1%
2%
1%
m
11%
26%
3%
13%
3%
4%
6%
3%
14%
91%
9%
88%
12%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Banking
29
8
1
1
3
-
7
1
-
5
25
4
24
5
13
16
2%
3%
1%
1%
3%
-%
4%
1%
-%
2%
2%
2%
2%
1%
2%
2%
eh
bceh
26%
4%
4%
10%
-%
24%
4%
-%
16%
87%
13%
84%
16%
45%
55%
Travel/ journey planning
26
4
8
4
1
1
4
1
*
1
24
2
18
8
19
7
1%
2%
4%
2%
1%
1%
2%
1%
1%
1%
2%
1%
1%
2%
2%
1%
o
15%
33%
16%
3%
4%
14%
4%
2%
5%
94%
6%
69%
31%
74%
26%
Weather
24
1
1
5
1
1
4
2
1
1
20
5
20
4
13
11
1%
1%
1%
3%
1%
1%
3%
2%
2%
1%
1%
2%
2%
1%
2%
1%
6%
5%
22%
6%
4%
18%
9%
6%
5%
81%
19%
83%
17%
53%
47%
News
20
2
3
2
1
2
4
2
1
1
18
2
18
2
8
12
1%
1%
1%
1%
1%
1%
3%
2%
1%
1%
1%
1%
1%
*%
1%
1%
11%
13%
9%
4%
11%
22%
11%
3%
6%
88%
12%
89%
11%
41%
59%
Shopping (e.g. Tesco, Ocado, eBay)
18
1
1
2
3
1
5
2
1
1
17
1
13
5
7
11
1%
*%
1%
1%
2%
1%
3%
1%
1%
1%
1%
*%
1%
1%
1%
1%
6%
7%
10%
15%
5%
25%
10%
4%
7%
94%
6%
72%
28%
40%
60%
Vouchers
14
2
-
2
-
-
2
1
-
-
13
1
11
3
9
5
1%
1%
-%
1%
-%
-%
1%
1%
-%
-%
1%
1%
1%
1%
1%
1%
16%
-%
14%
-%
-%
12%
8%
-%
-%
90%
10%
76%
24%
65%
35%
Finance/ business
8
2
1
2
-
-
2
-
-
-
8
*
6
2
4
5
*%
1%
1%
1%
-%
-%
1%
-%
-%
-%
1%
*%
*%
*%
*%
1%
30%
16%
28%
-%
-%
20%
-%
-%
-%
96%
4%
74%
26%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
NONE OF THESE
1409
208
196
124
97
127
127
103
62
162
1243
165
994
415
638
770
80%
83%
86%
71%
84%
85%
77%
75%
84%
83%
80%
76%
79%
81%
79%
81%
c
cfg
c
cg
c
c
15%
14%
9%
7%
9%
9%
7%
4%
11%
88%
12%
71%
29%
45%
55%
Don't know
60
9
7
13
4
5
4
4
1
2
46
14
35
22
28
31
3%
3%
3%
7%
3%
4%
3%
3%
1%
1%
3%
6%
3%
4%
3%
3%
fhi
j
14%
12%
22%
6%
9%
7%
6%
1%
3%
76%
24%
59%
36%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Base for %
2463
1191
1272
357
459
896
751
339
264
308
587
680
681
527
575
2072
209
116
67
48%
52%
15%
19%
36%
30%
14%
11%
13%
24%
28%
28%
21%
23%
84%
8%
5%
3%
Very satisfied
1434
692
743
237
259
497
441
194
157
170
320
371
407
320
336
1223
119
56
37
58%
58%
58%
66%
56%
55%
59%
57%
60%
55%
54%
55%
60%
61%
58%
59%
57%
48%
56%
def
k
q
q
48%
52%
17%
18%
35%
31%
14%
11%
12%
22%
26%
28%
22%
23%
85%
8%
4%
3%
Fairly satisfied
811
389
422
97
163
313
238
114
85
102
207
242
207
168
193
663
71
53
24
33%
33%
33%
27%
36%
35%
32%
34%
32%
33%
35%
36%
30%
32%
34%
32%
34%
45%
36%
c
c
l
opr
48%
52%
12%
20%
39%
29%
14%
11%
13%
26%
30%
26%
21%
24%
82%
9%
7%
3%
TOTAL SATISFIED
2245
1081
1164
334
422
810
679
308
243
271
527
614
614
488
529
1886
190
109
61
91%
91%
92%
93%
92%
90%
90%
91%
92%
88%
90%
90%
90%
93%
92%
91%
91%
94%
92%
48%
52%
15%
19%
36%
30%
14%
11%
12%
23%
27%
27%
22%
24%
84%
8%
5%
3%
Neither
117
60
57
8
18
45
45
18
13
21
35
40
33
18
27
101
10
3
3
5%
5%
4%
2%
4%
5%
6%
5%
5%
7%
6%
6%
5%
3%
5%
5%
5%
3%
4%
c
c
52%
48%
7%
15%
39%
39%
15%
11%
18%
30%
34%
28%
15%
23%
87%
9%
3%
2%
Fairly dissatisfied
52
20
32
9
12
20
11
10
4
9
9
15
16
11
10
42
6
3
2
2%
2%
3%
3%
3%
2%
1%
3%
1%
3%
2%
2%
2%
2%
2%
2%
3%
2%
2%
38%
62%
18%
23%
38%
21%
19%
7%
17%
17%
30%
30%
21%
19%
81%
11%
5%
3%
Very dissatisfied
49
31
18
6
7
21
15
4
5
7
16
11
19
10
9
43
3
2
1
2%
3%
1%
2%
2%
2%
2%
1%
2%
2%
3%
2%
3%
2%
2%
2%
1%
2%
2%
b
62%
38%
12%
14%
42%
32%
8%
9%
15%
32%
23%
38%
21%
19%
87%
6%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
TOTAL DISSATISFIED
101
50
51
15
19
41
27
14
9
16
25
27
34
21
19
85
9
5
3
4%
4%
4%
4%
4%
5%
4%
4%
3%
5%
4%
4%
5%
4%
3%
4%
4%
4%
4%
50%
50%
15%
19%
40%
26%
14%
8%
16%
24%
26%
34%
21%
19%
84%
9%
5%
3%
Don't know
12
7
5
*
1
3
7
4
1
1
3
3
2
4
3
7
2
2
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Base for %
2463
311
349
223
174
216
229
199
105
265
2124
340
1518
941
1162
1302
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Very satisfied
1434
150
197
125
85
165
141
103
68
188
1246
189
885
547
651
783
58%
48%
57%
56%
49%
76%
62%
52%
65%
71%
59%
56%
58%
58%
56%
60%
abcdfgh
adg
adg
abcdfg
n
10%
14%
9%
6%
12%
10%
7%
5%
13%
87%
13%
62%
38%
45%
55%
Fairly satisfied
811
124
130
77
72
44
60
68
29
59
705
106
495
315
391
420
33%
40%
37%
34%
41%
20%
26%
34%
27%
22%
33%
31%
33%
33%
34%
32%
efhi
efhi
ei
efhi
ei
15%
16%
9%
9%
5%
7%
8%
4%
7%
87%
13%
61%
39%
48%
52%
TOTAL SATISFIED
2245
274
327
201
157
209
201
172
97
247
1950
295
1380
862
1043
1203
91%
88%
94%
90%
90%
97%
88%
86%
92%
93%
92%
87%
91%
92%
90%
92%
afg
acdfgh
g
k
n
12%
15%
9%
7%
9%
9%
8%
4%
11%
87%
13%
61%
38%
46%
54%
Neither
117
20
9
14
11
2
18
14
5
8
97
20
73
44
65
52
5%
6%
3%
6%
6%
1%
8%
7%
5%
3%
5%
6%
5%
5%
6%
4%
e
e
e
bei
be
e
17%
8%
12%
9%
2%
16%
12%
4%
7%
83%
17%
62%
38%
56%
44%
Fairly dissatisfied
52
14
2
5
2
4
2
6
2
4
40
12
32
20
23
29
2%
5%
1%
2%
1%
2%
1%
3%
2%
2%
2%
4%
2%
2%
2%
2%
bdf
b
j
28%
4%
10%
3%
7%
4%
12%
4%
8%
77%
23%
62%
38%
44%
56%
Very dissatisfied
49
3
11
3
4
1
7
7
1
6
36
13
34
15
31
18
2%
1%
3%
1%
2%
*%
3%
3%
1%
2%
2%
4%
2%
2%
3%
1%
e
e
e
j
o
5%
22%
7%
9%
2%
15%
14%
3%
11%
74%
26%
69%
31%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
TOTAL DISSATISFIED
101
17
13
8
6
5
9
13
4
10
76
25
66
35
54
47
4%
5%
4%
4%
3%
2%
4%
6%
3%
4%
4%
7%
4%
4%
5%
4%
e
j
17%
13%
8%
6%
5%
9%
13%
4%
10%
75%
25%
65%
35%
53%
47%
Don't know
12
-
-
-
2
-
1
1
1
2
11
1
5
7
5
7
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Base for %
2458
1189
1269
358
458
894
749
338
262
308
587
680
681
527
571
2067
207
117
66
48%
52%
15%
19%
36%
30%
14%
11%
13%
24%
28%
28%
21%
23%
84%
8%
5%
3%
Very satisfied
1311
629
683
220
243
451
398
183
151
165
281
320
377
299
316
1116
108
52
35
53%
53%
54%
61%
53%
50%
53%
54%
58%
54%
48%
47%
55%
57%
55%
54%
52%
44%
53%
def
j
k
k
k
q
q
q
48%
52%
17%
18%
34%
30%
14%
11%
13%
21%
24%
29%
23%
24%
85%
8%
4%
3%
Fairly satisfied
811
394
417
100
162
304
245
112
82
96
190
235
217
170
189
665
74
51
22
33%
33%
33%
28%
35%
34%
33%
33%
31%
31%
32%
35%
32%
32%
33%
32%
35%
43%
33%
c
c
opr
49%
51%
12%
20%
38%
30%
14%
10%
12%
23%
29%
27%
21%
23%
82%
9%
6%
3%
TOTAL SATISFIED
2123
1023
1100
320
404
755
644
295
233
261
471
555
594
469
505
1781
182
103
57
86%
86%
87%
89%
88%
85%
86%
87%
89%
85%
80%
82%
87%
89%
88%
86%
88%
87%
85%
e
j
j
k
k
k
48%
52%
15%
19%
36%
30%
14%
11%
12%
22%
26%
28%
22%
24%
84%
9%
5%
3%
Neither
125
71
54
13
22
50
41
15
13
18
41
45
32
24
24
108
7
6
4
5%
6%
4%
3%
5%
6%
5%
4%
5%
6%
7%
7%
5%
4%
4%
5%
3%
5%
6%
57%
43%
10%
17%
40%
33%
12%
11%
15%
33%
36%
26%
19%
19%
87%
6%
4%
3%
Fairly dissatisfied
124
51
73
21
13
53
37
14
10
18
46
55
27
23
20
105
10
5
4
5%
4%
6%
6%
3%
6%
5%
4%
4%
6%
8%
8%
4%
4%
3%
5%
5%
4%
6%
d
d
gh
lmn
41%
59%
17%
11%
42%
30%
11%
8%
15%
37%
44%
22%
18%
16%
85%
8%
4%
3%
Very dissatisfied
86
45
42
5
18
36
27
15
6
10
29
25
28
12
23
72
8
4
2
4%
4%
3%
1%
4%
4%
4%
4%
2%
3%
5%
4%
4%
2%
4%
3%
4%
3%
3%
c
c
c
52%
48%
6%
21%
42%
31%
17%
7%
12%
34%
28%
32%
13%
26%
83%
10%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
TOTAL DISSATISFIED
211
96
115
26
32
89
64
29
16
28
75
79
55
34
42
177
18
9
6
9%
8%
9%
7%
7%
10%
9%
8%
6%
9%
13%
12%
8%
6%
7%
9%
9%
8%
9%
gh
lmn
45%
55%
12%
15%
42%
31%
14%
8%
13%
36%
38%
26%
16%
20%
84%
9%
4%
3%
Don't know
17
9
8
-
2
6
9
5
3
2
2
4
2
4
7
12
4
1
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Base for %
2458
310
348
223
174
216
228
199
105
265
2120
338
1514
940
1154
1304
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Very satisfied
1311
149
187
105
85
140
131
93
59
166
1153
158
814
494
587
724
53%
48%
54%
47%
49%
65%
57%
47%
57%
63%
54%
47%
54%
53%
51%
56%
abcdg
acg
cg
acdg
k
n
11%
14%
8%
6%
11%
10%
7%
5%
13%
88%
12%
62%
38%
45%
55%
Fairly satisfied
811
133
117
77
59
63
55
65
31
66
703
108
479
332
362
449
33%
43%
34%
35%
34%
29%
24%
33%
30%
25%
33%
32%
32%
35%
31%
34%
befghi
fi
fi
fi
f
16%
14%
9%
7%
8%
7%
8%
4%
8%
87%
13%
59%
41%
45%
55%
TOTAL SATISFIED
2123
281
304
182
144
203
186
159
91
232
1856
266
1293
826
950
1173
86%
91%
87%
82%
83%
94%
82%
80%
87%
87%
88%
79%
85%
88%
82%
90%
cdfg
g
bcdfghi
g
g
k
n
13%
14%
9%
7%
10%
9%
7%
4%
11%
87%
13%
61%
39%
45%
55%
Neither
125
13
15
21
10
5
14
15
6
9
106
19
78
47
72
53
5%
4%
4%
9%
6%
2%
6%
8%
5%
4%
5%
6%
5%
5%
6%
4%
abei
e
e
o
11%
12%
17%
8%
4%
11%
12%
4%
7%
85%
15%
62%
37%
58%
42%
Fairly dissatisfied
124
12
15
11
8
7
16
15
6
14
100
24
84
40
74
50
5%
4%
4%
5%
5%
3%
7%
8%
6%
5%
5%
7%
6%
4%
6%
4%
j
o
10%
12%
9%
6%
6%
13%
12%
5%
11%
81%
19%
68%
32%
59%
41%
Very dissatisfied
86
3
14
9
11
1
12
10
2
10
57
29
59
27
59
28
4%
1%
4%
4%
7%
*%
5%
5%
2%
4%
3%
9%
4%
3%
5%
2%
ae
ae
aeh
ae
ae
e
j
o
4%
16%
10%
13%
1%
13%
11%
3%
11%
66%
34%
68%
32%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
TOTAL DISSATISFIED
211
16
29
20
19
8
28
25
8
24
157
53
144
67
132
78
9%
5%
8%
9%
11%
4%
12%
12%
8%
9%
7%
16%
9%
7%
11%
6%
e
e
ae
ae
ae
e
j
m
o
7%
14%
10%
9%
4%
13%
12%
4%
11%
75%
25%
68%
32%
63%
37%
Don't know
17
1
1
1
2
-
2
1
2
2
14
3
9
8
13
5
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
Base for %
1683
829
854
324
400
704
255
176
158
215
475
500
491
352
340
1421
141
77
44
49%
51%
19%
24%
42%
15%
10%
9%
13%
28%
30%
29%
21%
20%
84%
8%
5%
3%
Very satisfied
892
446
445
192
212
368
120
84
95
115
236
238
276
189
188
746
87
33
25
53%
54%
52%
59%
53%
52%
47%
48%
60%
54%
50%
48%
56%
54%
55%
53%
62%
43%
57%
ef
gj
k
k
q
oq
q
50%
50%
22%
24%
41%
13%
9%
11%
13%
26%
27%
31%
21%
21%
84%
10%
4%
3%
Fairly satisfied
571
276
295
92
151
237
92
67
49
64
168
183
162
117
109
487
38
34
12
34%
33%
35%
28%
38%
34%
36%
38%
31%
30%
35%
37%
33%
33%
32%
34%
27%
44%
28%
c
c
p
opr
48%
52%
16%
26%
42%
16%
12%
9%
11%
29%
32%
28%
20%
19%
85%
7%
6%
2%
TOTAL SATISFIED
1463
722
741
283
363
605
211
151
144
179
403
421
439
306
297
1234
125
67
37
87%
87%
87%
87%
91%
86%
83%
86%
91%
83%
85%
84%
89%
87%
87%
87%
89%
87%
85%
ef
i
k
49%
51%
19%
25%
41%
14%
10%
10%
12%
28%
29%
30%
21%
20%
84%
9%
5%
3%
Neither
92
46
46
16
20
40
15
10
6
17
29
30
25
15
22
81
3
5
3
5%
6%
5%
5%
5%
6%
6%
6%
4%
8%
6%
6%
5%
4%
6%
6%
2%
6%
6%
p
p
p
50%
50%
18%
22%
44%
16%
11%
7%
19%
31%
33%
27%
16%
24%
89%
3%
5%
3%
Fairly dissatisfied
83
37
46
16
9
38
20
8
7
8
32
36
19
17
11
72
7
3
1
5%
4%
5%
5%
2%
5%
8%
4%
5%
4%
7%
7%
4%
5%
3%
5%
5%
4%
2%
d
d
ln
44%
56%
19%
11%
46%
24%
9%
9%
10%
38%
43%
23%
20%
14%
86%
8%
4%
1%
Very dissatisfied
46
24
21
9
8
21
8
7
1
10
11
13
8
15
10
35
6
2
3
3%
3%
2%
3%
2%
3%
3%
4%
*%
5%
2%
3%
2%
4%
3%
2%
4%
3%
6%
h
h
l
o
54%
46%
19%
17%
46%
18%
16%
1%
23%
24%
29%
18%
32%
21%
76%
13%
5%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2334
1149
1185
461
533
922
418
288
229
328
575
579
765
448
542
1437
303
288
306
Effective Weighted Sample
1664
814
850
318
383
661
304
207
170
224
425
411
561
331
387
1285
201
207
268
Total
1766
871
894
328
407
730
300
190
168
231
488
510
514
369
373
1489
147
83
47
49%
51%
19%
23%
41%
17%
11%
10%
13%
28%
29%
29%
21%
21%
84%
8%
5%
3%
TOTAL DISSATISFIED
129
61
67
24
17
59
28
15
8
18
43
49
28
31
21
106
13
6
4
8%
7%
8%
8%
4%
8%
11%
9%
5%
9%
9%
10%
6%
9%
6%
7%
9%
7%
9%
d
d
l
48%
52%
19%
13%
46%
22%
12%
6%
14%
33%
38%
22%
24%
16%
83%
10%
4%
3%
Don't know
83
42
41
4
7
26
45
14
10
16
13
10
23
16
34
68
6
6
3
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
Base for %
1683
247
219
158
112
145
162
123
70
185
1478
206
1213
466
770
913
15%
13%
9%
7%
9%
10%
7%
4%
11%
88%
12%
72%
28%
46%
54%
Very satisfied
892
114
111
73
52
86
97
58
42
114
795
96
653
236
382
510
53%
46%
50%
46%
46%
59%
60%
47%
60%
62%
54%
47%
54%
51%
50%
56%
acdg
acdg
acdg
acdg
k
n
13%
12%
8%
6%
10%
11%
7%
5%
13%
89%
11%
73%
26%
43%
57%
Fairly satisfied
571
106
85
56
45
41
47
48
15
44
509
62
403
168
263
308
34%
43%
39%
35%
41%
29%
29%
39%
21%
24%
34%
30%
33%
36%
34%
34%
efhi
hi
hi
efhi
hi
18%
15%
10%
8%
7%
8%
8%
3%
8%
89%
11%
70%
29%
46%
54%
TOTAL SATISFIED
1463
219
196
129
97
127
144
107
57
158
1305
158
1055
404
645
818
87%
89%
89%
82%
87%
88%
88%
87%
81%
86%
88%
77%
87%
87%
84%
90%
k
n
15%
13%
9%
7%
9%
10%
7%
4%
11%
89%
11%
72%
28%
44%
56%
Neither
92
12
10
15
6
9
8
6
4
10
78
14
60
31
44
47
5%
5%
4%
9%
6%
7%
5%
5%
6%
6%
5%
7%
5%
7%
6%
5%
13%
10%
16%
7%
10%
9%
7%
5%
11%
85%
15%
66%
34%
49%
51%
Fairly dissatisfied
83
11
12
10
7
4
8
5
6
10
66
17
66
17
50
33
5%
4%
6%
6%
6%
2%
5%
4%
9%
5%
4%
8%
5%
4%
6%
4%
e
j
o
13%
15%
12%
8%
4%
9%
6%
7%
12%
80%
20%
80%
20%
60%
40%
Very dissatisfied
46
5
2
5
1
4
3
6
3
6
28
17
32
14
31
15
3%
2%
1%
3%
1%
3%
2%
5%
4%
3%
2%
8%
3%
3%
4%
2%
b
j
o
10%
4%
11%
3%
9%
7%
13%
6%
14%
62%
38%
69%
30%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2334
188
150
179
140
155
159
147
156
163
1742
592
1562
766
1151
1183
Effective Weighted Sample
1664
181
143
173
135
148
154
142
150
156
1412
268
1112
568
784
880
Total
1766
251
228
174
116
150
165
137
74
195
1549
217
1252
510
813
952
14%
13%
10%
7%
8%
9%
8%
4%
11%
88%
12%
71%
29%
46%
54%
TOTAL DISSATISFIED
129
16
14
15
8
8
11
11
9
16
94
34
98
30
81
48
8%
6%
6%
9%
7%
5%
7%
9%
12%
9%
6%
17%
8%
7%
10%
5%
e
j
o
12%
11%
11%
6%
6%
8%
8%
7%
13%
74%
26%
76%
24%
63%
37%
Don't know
83
4
8
16
4
5
3
13
4
10
71
11
39
44
43
39
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes - desktop PC
922
504
418
129
109
358
327
67
77
104
262
338
242
206
137
816
52
34
20
34%
39%
30%
35%
23%
39%
35%
16%
27%
32%
44%
47%
34%
35%
21%
37%
22%
26%
28%
b
d
d
d
g
g
ghi
lmn
n
n
pqr
55%
45%
14%
12%
39%
35%
7%
8%
11%
28%
37%
26%
22%
15%
88%
6%
4%
2%
Yes - laptop
1726
842
885
266
320
695
445
145
160
230
479
555
524
350
298
1471
129
86
40
65%
65%
64%
73%
68%
76%
48%
35%
55%
71%
80%
78%
73%
60%
45%
66%
55%
65%
55%
f
f
df
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
19%
40%
26%
8%
9%
13%
28%
32%
30%
20%
17%
85%
7%
5%
2%
Yes - netbook
216
115
101
36
28
109
43
10
10
19
84
90
62
41
23
184
20
8
4
8%
9%
7%
10%
6%
12%
5%
2%
3%
6%
14%
13%
9%
7%
3%
8%
8%
6%
6%
df
df
g
ghi
lmn
n
n
53%
47%
17%
13%
51%
20%
5%
4%
9%
39%
42%
29%
19%
11%
85%
9%
4%
2%
Yes - tablet computer - e.g. iPad
1436
679
757
218
285
587
346
122
126
199
428
467
420
304
246
1197
121
79
40
54%
52%
55%
60%
61%
64%
37%
30%
44%
61%
72%
66%
58%
52%
37%
54%
52%
60%
54%
f
f
f
g
gh
ghi
lmn
mn
n
op
47%
53%
15%
20%
41%
24%
9%
9%
14%
30%
33%
29%
21%
17%
83%
8%
6%
3%
TOTAL YES
2219
1093
1125
325
421
836
637
216
229
298
584
670
642
478
429
1877
175
110
56
83%
84%
82%
89%
90%
91%
69%
52%
79%
92%
98%
94%
89%
82%
65%
84%
75%
84%
77%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
19%
38%
29%
10%
10%
13%
26%
30%
29%
22%
19%
85%
8%
5%
3%
PC ONLY
138
77
61
11
15
33
79
20
21
17
19
32
33
41
32
123
8
5
4
5%
6%
4%
3%
3%
4%
9%
5%
7%
5%
3%
4%
5%
7%
5%
5%
3%
3%
5%
cde
j
56%
44%
8%
11%
24%
57%
15%
15%
12%
14%
23%
24%
30%
23%
89%
5%
3%
3%
LAPTOP ONLY
479
238
240
69
100
159
151
65
62
68
98
116
146
101
115
411
38
20
10
18%
18%
17%
19%
21%
17%
16%
16%
21%
21%
16%
16%
20%
17%
17%
18%
16%
15%
14%
f
g
r
50%
50%
14%
21%
33%
31%
14%
13%
14%
20%
24%
31%
21%
24%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TABLET ONLY
195
76
119
32
65
50
49
37
31
30
38
31
46
46
73
146
27
14
8
7%
6%
9%
9%
14%
5%
5%
9%
11%
9%
6%
4%
6%
8%
11%
7%
12%
10%
11%
a
ef
cef
j
k
kl
o
o
o
39%
61%
16%
33%
26%
25%
19%
16%
15%
20%
16%
23%
24%
37%
75%
14%
7%
4%
No
452
205
247
41
47
78
286
193
60
27
11
41
78
103
230
355
58
22
17
17%
16%
18%
11%
10%
9%
31%
47%
21%
8%
2%
6%
11%
18%
35%
16%
25%
16%
24%
cde
hij
ij
j
k
kl
klm
oq
oq
45%
55%
9%
10%
17%
63%
43%
13%
6%
2%
9%
17%
23%
51%
79%
13%
5%
4%
Don't know
4
2
3
*
-
1
3
3
1
-
-
1
-
*
3
4
*
-
*
*%
*%
*%
*%
-%
*%
*%
1%
*%
-%
-%
*%
-%
*%
1%
*%
*%
-%
*%
j
l
41%
59%
3%
-%
20%
77%
74%
23%
-%
-%
21%
-%
3%
76%
94%
3%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes - desktop PC
922
123
172
103
51
83
88
64
33
100
792
130
567
353
508
414
34%
38%
46%
44%
27%
36%
36%
28%
29%
33%
34%
35%
37%
32%
40%
29%
dg
defghi
dghi
d
m
o
13%
19%
11%
6%
9%
10%
7%
4%
11%
86%
14%
62%
38%
55%
45%
Yes - laptop
1726
223
258
163
109
146
175
136
69
194
1480
246
1154
569
853
873
65%
68%
69%
70%
58%
63%
70%
61%
61%
65%
64%
67%
74%
51%
68%
62%
d
dgh
dgh
dgh
m
o
13%
15%
9%
6%
8%
10%
8%
4%
11%
86%
14%
67%
33%
49%
51%
Yes - netbook
216
24
36
21
12
25
20
16
13
17
189
27
154
62
111
105
8%
7%
10%
9%
6%
11%
8%
7%
12%
6%
8%
7%
10%
6%
9%
7%
i
di
m
11%
17%
10%
5%
12%
9%
7%
6%
8%
87%
13%
71%
29%
51%
49%
Yes - tablet computer - e.g. iPad
1436
164
225
146
88
113
135
110
60
155
1236
200
976
457
743
693
54%
50%
61%
62%
47%
49%
54%
49%
53%
52%
54%
55%
63%
41%
59%
49%
adegi
adeghi
m
o
11%
16%
10%
6%
8%
9%
8%
4%
11%
86%
14%
68%
32%
52%
48%
TOTAL YES
2219
281
331
214
151
177
218
177
87
241
1910
308
1432
783
1092
1127
83%
86%
89%
92%
80%
77%
88%
79%
77%
81%
83%
84%
92%
70%
87%
80%
egh
deghi
adeghi
deghi
m
o
13%
15%
10%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
49%
51%
PC ONLY
138
23
20
18
11
8
14
12
4
13
121
18
63
75
70
68
5%
7%
5%
8%
6%
3%
6%
5%
3%
4%
5%
5%
4%
7%
6%
5%
eh
l
17%
15%
13%
8%
6%
10%
8%
3%
9%
87%
13%
46%
54%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
LAPTOP ONLY
479
70
62
37
40
37
54
42
16
54
414
65
292
186
189
289
18%
21%
17%
16%
21%
16%
22%
19%
14%
18%
18%
18%
19%
17%
15%
20%
h
n
15%
13%
8%
8%
8%
11%
9%
3%
11%
86%
14%
61%
39%
40%
60%
TABLET ONLY
195
16
21
16
21
10
20
17
8
17
173
22
119
76
87
108
7%
5%
6%
7%
11%
4%
8%
8%
7%
6%
7%
6%
8%
7%
7%
8%
abei
8%
11%
8%
11%
5%
10%
9%
4%
9%
89%
11%
61%
39%
45%
55%
No
452
46
39
19
38
54
30
45
26
58
395
57
117
333
165
287
17%
14%
11%
8%
20%
23%
12%
20%
23%
19%
17%
16%
8%
30%
13%
20%
c
bcf
abcf
bcf
abcf
bcf
l
n
10%
9%
4%
8%
12%
7%
10%
6%
13%
87%
13%
26%
74%
36%
64%
Don't know
4
-
1
-
1
-
1
2
-
-
4
1
2
2
3
2
*%
-%
*%
-%
*%
-%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
-%
17%
-%
12%
-%
23%
41%
-%
-%
80%
20%
47%
53%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1933
923
1010
312
367
755
499
190
178
299
509
526
645
388
374
1164
238
277
254
Effective Weighted Sample
1363
650
713
212
261
534
359
134
131
199
374
378
464
284
260
1036
158
196
221
Total
1436
679
757
218
285
587
346
122
126
199
428
467
420
304
246
1197
121
79
40
47%
53%
15%
20%
41%
24%
9%
9%
14%
30%
33%
29%
21%
17%
83%
8%
6%
3%
One
(1.0)
874
422
452
122
177
321
253
84
84
131
232
264
254
176
180
725
78
48
23
61%
62%
60%
56%
62%
55%
73%
68%
67%
66%
54%
57%
60%
58%
73%
61%
64%
60%
58%
e
cde
j
j
j
klm
48%
52%
14%
20%
37%
29%
10%
10%
15%
27%
30%
29%
20%
21%
83%
9%
5%
3%
Two
(2.0)
361
167
194
57
71
162
71
26
30
43
135
129
109
87
37
299
31
19
12
25%
25%
26%
26%
25%
28%
21%
21%
24%
21%
31%
28%
26%
28%
15%
25%
26%
24%
29%
f
gi
n
n
n
46%
54%
16%
20%
45%
20%
7%
8%
12%
37%
36%
30%
24%
10%
83%
9%
5%
3%
Three
(3.0)
131
59
73
28
25
64
15
8
9
14
36
48
33
29
22
111
7
9
4
9%
9%
10%
13%
9%
11%
4%
7%
7%
7%
8%
10%
8%
10%
9%
9%
6%
12%
9%
f
f
f
45%
55%
21%
19%
49%
11%
6%
7%
11%
27%
36%
25%
22%
17%
85%
5%
7%
3%
Four
(4.0)
48
24
25
7
9
28
4
4
1
6
20
18
14
11
5
41
4
3
1
3%
3%
3%
3%
3%
5%
1%
3%
1%
3%
5%
4%
3%
4%
2%
3%
3%
3%
2%
f
49%
51%
14%
19%
58%
9%
8%
3%
13%
42%
38%
29%
23%
11%
85%
7%
5%
2%
Five or more
(5.0)
20
7
13
4
2
12
1
1
1
5
5
6
10
1
2
18
1
*
*
1%
1%
2%
2%
1%
2%
*%
1%
1%
2%
1%
1%
2%
*%
1%
2%
1%
*%
1%
f
m
33%
67%
22%
10%
60%
7%
5%
3%
23%
27%
32%
52%
5%
11%
93%
5%
1%
1%
Don't know
2
2
*
-
*
-
1
*
1
-
-
1
-
*
-
1
-
1
-
*%
*%
*%
-%
*%
-%
*%
*%
1%
-%
-%
*%
-%
*%
-%
*%
-%
1%
-%
o
90%
10%
-%
18%
-%
82%
10%
61%
-%
-%
82%
-%
18%
-%
61%
-%
39%
-%
Mean number
1.6
1.6
1.6
1.7
1.6
1.7
1.3
1.5
1.4
1.5
1.7
1.7
1.6
1.6
1.4
1.6
1.5
1.6
1.6
f
f
df
gh
n
n
n
Standard deviation
.89
.86
.92
.95
.84
.98
.66
.82
.72
.93
.91
.91
.94
.83
.81
.91
.81
.85
.82
Standard error
.02
.03
.03
.05
.04
.04
.03
.06
.05
.05
.04
.04
.04
.04
.04
.03
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1933
123
152
152
109
116
133
120
128
131
1406
527
1242
688
1049
884
Effective Weighted Sample
1363
119
144
147
104
111
128
116
123
125
1129
249
870
507
716
647
Total
1436
164
225
146
88
113
135
110
60
155
1236
200
976
457
743
693
11%
16%
10%
6%
8%
9%
8%
4%
11%
86%
14%
68%
32%
52%
48%
One
(1.0)
874
100
152
89
60
64
77
60
32
93
757
117
570
301
440
434
61%
61%
68%
61%
68%
57%
57%
54%
52%
60%
61%
58%
58%
66%
59%
63%
gh
gh
l
11%
17%
10%
7%
7%
9%
7%
4%
11%
87%
13%
65%
34%
50%
50%
Two
(2.0)
361
30
52
35
18
31
42
34
19
38
300
61
259
101
205
156
25%
18%
23%
24%
21%
28%
31%
31%
31%
25%
24%
31%
27%
22%
28%
22%
a
a
a
j
o
8%
14%
10%
5%
9%
12%
9%
5%
11%
83%
17%
72%
28%
57%
43%
Three
(3.0)
131
22
16
13
7
15
13
7
8
11
113
19
96
36
65
66
9%
14%
7%
9%
8%
13%
9%
7%
12%
7%
9%
9%
10%
8%
9%
10%
17%
12%
10%
6%
11%
10%
6%
6%
8%
86%
14%
73%
27%
50%
50%
Four
(4.0)
48
9
3
6
1
2
4
4
2
10
46
2
37
12
26
22
3%
5%
1%
4%
1%
2%
3%
4%
4%
6%
4%
1%
4%
3%
4%
3%
b
k
19%
6%
12%
2%
4%
9%
9%
5%
20%
95%
5%
76%
24%
54%
46%
Five or more
(5.0)
20
2
3
3
1
1
-
5
*
3
19
1
14
6
5
14
1%
1%
1%
2%
2%
1%
-%
5%
*%
2%
2%
*%
1%
1%
1%
2%
fh
n
9%
13%
16%
7%
3%
-%
26%
1%
17%
96%
4%
70%
30%
28%
72%
Don't know
2
1
-
-
-
-
-
-
-
-
1
*
*
1
1
1
*%
1%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
61%
-%
-%
-%
-%
-%
-%
-%
-%
82%
18%
18%
82%
39%
61%
Mean number
1.6
1.7
1.5
1.6
1.5
1.6
1.6
1.7
1.7
1.7
1.6
1.5
1.6
1.5
1.6
1.6
bd
b
m
Standard deviation
.89
.98
.78
.96
.83
.82
.78
1.06
.87
1.00
.91
.74
.91
.85
.85
.94
Standard error
.02
.09
.06
.08
.08
.08
.07
.10
.08
.09
.02
.03
.03
.03
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1933
923
1010
312
367
755
499
190
178
299
509
526
645
388
374
1164
238
277
254
Effective Weighted Sample
1363
650
713
212
261
534
359
134
131
199
374
378
464
284
260
1036
158
196
221
Total
1436
679
757
218
285
587
346
122
126
199
428
467
420
304
246
1197
121
79
40
47%
53%
15%
20%
41%
24%
9%
9%
14%
30%
33%
29%
21%
17%
83%
8%
6%
3%
Yes
1140
540
601
171
238
474
257
93
95
159
358
391
342
229
178
941
105
64
30
79%
79%
79%
79%
83%
81%
74%
76%
75%
80%
84%
84%
82%
75%
72%
79%
87%
81%
76%
f
f
h
mn
mn
or
47%
53%
15%
21%
42%
23%
8%
8%
14%
31%
34%
30%
20%
16%
83%
9%
6%
3%
No
293
138
155
47
46
113
88
29
32
40
68
76
76
74
68
253
16
15
9
20%
20%
20%
21%
16%
19%
25%
24%
25%
20%
16%
16%
18%
24%
28%
21%
13%
18%
23%
de
j
j
kl
kl
p
p
47%
53%
16%
16%
39%
30%
10%
11%
14%
23%
26%
26%
25%
23%
87%
5%
5%
3%
Don't know
3
1
1
-
1
*
1
*
-
*
2
*
1
1
-
2
-
*
*
*%
*%
*%
-%
1%
*%
*%
*%
-%
*%
1%
*%
*%
*%
-%
*%
-%
*%
1%
49%
51%
-%
51%
8%
41%
6%
-%
8%
86%
8%
44%
48%
-%
82%
-%
6%
12%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1933
123
152
152
109
116
133
120
128
131
1406
527
1242
688
1049
884
Effective Weighted Sample
1363
119
144
147
104
111
128
116
123
125
1129
249
870
507
716
647
Total
1436
164
225
146
88
113
135
110
60
155
1236
200
976
457
743
693
11%
16%
10%
6%
8%
9%
8%
4%
11%
86%
14%
68%
32%
52%
48%
Yes
1140
130
172
112
67
94
106
92
46
121
983
157
782
358
611
529
79%
79%
76%
77%
77%
83%
78%
84%
77%
78%
80%
79%
80%
78%
82%
76%
o
11%
15%
10%
6%
8%
9%
8%
4%
11%
86%
14%
69%
31%
54%
46%
No
293
33
53
34
20
19
28
18
14
34
250
43
191
100
131
162
20%
20%
24%
23%
23%
17%
21%
16%
23%
22%
20%
21%
20%
22%
18%
23%
n
11%
18%
12%
7%
7%
10%
6%
5%
12%
85%
15%
65%
34%
45%
55%
Don't know
3
1
-
-
-
-
1
-
-
-
3
*
3
-
2
1
*%
1%
-%
-%
-%
-%
1%
-%
-%
-%
*%
*%
*%
-%
*%
*%
40%
-%
-%
-%
-%
41%
-%
-%
-%
90%
10%
100%
-%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1543
726
817
256
308
597
382
147
134
242
427
443
532
288
280
914
204
227
198
Effective Weighted Sample
1084
512
572
175
216
424
275
103
98
161
311
317
380
214
194
813
137
161
172
Total
1140
540
601
171
238
474
257
93
95
159
358
391
342
229
178
941
105
64
30
47%
53%
15%
21%
42%
23%
8%
8%
14%
31%
34%
30%
20%
16%
82%
9%
6%
3%
Yes
450
215
235
65
98
194
94
32
39
52
135
151
137
88
74
392
24
23
11
39%
40%
39%
38%
41%
41%
37%
35%
41%
32%
38%
39%
40%
39%
42%
42%
23%
36%
35%
p
p
p
48%
52%
14%
22%
43%
21%
7%
9%
11%
30%
34%
30%
20%
16%
87%
5%
5%
2%
No
607
295
312
97
130
252
128
50
49
90
208
213
184
120
90
486
75
31
15
53%
55%
52%
57%
55%
53%
50%
53%
52%
56%
58%
54%
54%
53%
50%
52%
72%
48%
49%
oqr
49%
51%
16%
21%
42%
21%
8%
8%
15%
34%
35%
30%
20%
15%
80%
12%
5%
2%
Don't know
83
29
54
10
9
28
35
12
7
18
15
27
21
20
14
62
6
10
5
7%
5%
9%
6%
4%
6%
14%
12%
7%
11%
4%
7%
6%
9%
8%
7%
6%
15%
16%
a
cde
j
j
op
op
36%
64%
12%
11%
34%
43%
14%
8%
22%
18%
33%
26%
24%
17%
75%
7%
12%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
~d
~e
f
g
~h
i
j
k
l
m
n
o
Unweighted total
1543
95
116
117
84
96
105
101
97
103
1118
425
1002
539
859
684
Effective Weighted Sample
1084
91
110
113
80
92
101
98
93
98
900
197
698
396
586
498
Total
1140
130
172
112
67
94
106
92
46
121
983
157
782
358
611
529
**
15%
10%
**
**
9%
8%
**
11%
86%
14%
69%
31%
54%
46%
Yes
450
**
60
38
**
**
25
51
**
54
393
57
308
142
229
221
39%
**
35%
34%
**
**
24%
55%
**
44%
40%
36%
39%
40%
37%
42%
bcf
f
**
13%
8%
**
**
6%
11%
**
12%
87%
13%
69%
31%
51%
49%
No
607
**
105
61
**
**
75
28
**
61
521
86
433
174
336
272
53%
**
61%
55%
**
**
70%
30%
**
50%
53%
55%
55%
49%
55%
51%
g
g
cgi
g
m
**
17%
10%
**
**
12%
5%
**
10%
86%
14%
71%
29%
55%
45%
Don't know
83
**
7
13
**
**
6
14
**
6
69
14
41
42
47
36
7%
**
4%
11%
**
**
6%
15%
**
5%
7%
9%
5%
12%
8%
7%
b
bfi
l
**
8%
15%
**
**
8%
17%
**
8%
83%
17%
50%
50%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
593
286
307
94
124
245
130
49
47
76
167
167
206
110
110
387
62
80
64
Effective Weighted Sample
428
208
221
70
91
174
96
35
37
54
119
121
152
85
79
346
34
56
55
Total
450
215
235
65
98
194
94
32
39
52
135
151
137
88
74
392
24
23
11
48%
52%
**
22%
43%
21%
**
**
**
30%
34%
30%
20%
16%
87%
**
**
**
Yes
189
95
93
**
39
88
32
**
**
**
56
62
66
35
26
172
**
**
**
42%
44%
40%
**
40%
45%
34%
**
**
**
41%
41%
48%
40%
34%
44%
**
**
**
n
51%
49%
**
21%
47%
17%
**
**
**
30%
33%
35%
19%
14%
91%
**
**
**
No
246
111
134
**
57
99
58
**
**
**
78
82
71
49
44
207
**
**
**
55%
52%
57%
**
59%
51%
62%
**
**
**
58%
54%
52%
55%
59%
53%
**
**
**
45%
55%
**
23%
40%
24%
**
**
**
32%
34%
29%
20%
18%
84%
**
**
**
Don't know
15
8
7
**
1
6
4
**
**
**
1
6
*
4
4
14
**
**
**
3%
4%
3%
**
1%
3%
4%
**
**
**
1%
4%
*%
5%
6%
4%
**
**
**
l
l
l
54%
46%
**
8%
41%
26%
**
**
**
7%
42%
2%
27%
29%
90%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
593
46
43
39
34
56
24
55
45
45
445
148
395
197
316
277
Effective Weighted Sample
428
44
40
38
33
54
23
53
43
43
362
71
281
149
223
206
Total
450
63
60
38
27
53
25
51
21
54
393
57
308
142
229
221
**
**
**
**
**
**
**
**
**
87%
13%
69%
31%
51%
49%
Yes
189
**
**
**
**
**
**
**
**
**
171
18
134
54
78
111
42%
**
**
**
**
**
**
**
**
**
43%
32%
44%
39%
34%
50%
n
**
**
**
**
**
**
**
**
**
90%
10%
71%
29%
41%
59%
No
246
**
**
**
**
**
**
**
**
**
209
36
166
79
140
106
55%
**
**
**
**
**
**
**
**
**
53%
64%
54%
56%
61%
48%
o
**
**
**
**
**
**
**
**
**
85%
15%
68%
32%
57%
43%
Don't know
15
**
**
**
**
**
**
**
**
**
13
3
8
8
11
5
3%
**
**
**
**
**
**
**
**
**
3%
4%
2%
5%
5%
2%
**
**
**
**
**
**
**
**
**
84%
16%
50%
50%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
215
110
105
38
43
95
39
22
18
26
57
56
84
41
34
163
14
23
15
Effective Weighted Sample
169
86
83
31
33
74
31
18
14
20
46
45
67
35
26
146
9
17
14
Total
189
95
93
30
39
88
32
17
17
22
56
62
66
35
26
172
7
8
2
51%
49%
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Every day
88
45
42
**
**
**
**
**
**
**
**
**
**
**
**
80
**
**
**
46%
48%
45%
**
**
**
**
**
**
**
**
**
**
**
**
46%
**
**
**
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Several times a week
38
19
19
**
**
**
**
**
**
**
**
**
**
**
**
35
**
**
**
20%
20%
20%
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
50%
50%
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
At least once a week
21
12
8
**
**
**
**
**
**
**
**
**
**
**
**
17
**
**
**
11%
13%
9%
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
59%
41%
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
At least once a month
17
6
11
**
**
**
**
**
**
**
**
**
**
**
**
17
**
**
**
9%
7%
11%
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
38%
62%
**
**
**
**
**
**
**
**
**
**
**
**
97%
**
**
**
A few times a year
15
6
9
**
**
**
**
**
**
**
**
**
**
**
**
14
**
**
**
8%
7%
9%
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
43%
57%
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Less than once a year
2
-
2
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
1%
-%
2%
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
-%
100%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Never
5
3
2
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
3%
4%
2%
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
64%
36%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Don't know
3
2
1
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
3%
1%
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
74%
26%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
o
Unweighted total
215
38
20
10
14
14
9
21
20
17
178
37
147
68
96
119
Effective Weighted Sample
169
37
18
10
14
13
9
20
19
17
149
21
114
56
74
95
Total
189
51
27
11
11
12
9
21
9
20
171
18
134
54
78
111
**
**
**
**
**
**
**
**
**
90%
**
71%
**
**
59%
Every day
88
**
**
**
**
**
**
**
**
**
83
**
59
**
**
61
46%
**
**
**
**
**
**
**
**
**
49%
**
44%
**
**
55%
**
**
**
**
**
**
**
**
**
94%
**
68%
**
**
69%
Several times a week
38
**
**
**
**
**
**
**
**
**
34
**
33
**
**
24
20%
**
**
**
**
**
**
**
**
**
20%
**
25%
**
**
22%
**
**
**
**
**
**
**
**
**
90%
**
88%
**
**
63%
At least once a week
21
**
**
**
**
**
**
**
**
**
17
**
15
**
**
9
11%
**
**
**
**
**
**
**
**
**
10%
**
11%
**
**
9%
**
**
**
**
**
**
**
**
**
82%
**
72%
**
**
46%
At least once a month
17
**
**
**
**
**
**
**
**
**
16
**
13
**
**
5
9%
**
**
**
**
**
**
**
**
**
9%
**
10%
**
**
4%
**
**
**
**
**
**
**
**
**
92%
**
77%
**
**
28%
A few times a year
15
**
**
**
**
**
**
**
**
**
14
**
7
**
**
7
8%
**
**
**
**
**
**
**
**
**
8%
**
5%
**
**
6%
**
**
**
**
**
**
**
**
**
90%
**
48%
**
**
44%
Less than once a year
2
**
**
**
**
**
**
**
**
**
1
**
-
**
**
-
1%
**
**
**
**
**
**
**
**
**
*%
**
-%
**
**
-%
**
**
**
**
**
**
**
**
**
44%
**
-%
**
**
-%
Never
5
**
**
**
**
**
**
**
**
**
5
**
5
**
**
3
3%
**
**
**
**
**
**
**
**
**
3%
**
3%
**
**
3%
**
**
**
**
**
**
**
**
**
84%
**
86%
**
**
55%
Don't know
3
**
**
**
**
**
**
**
**
**
2
**
2
**
**
2
2%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
**
2%
**
**
**
**
**
**
**
**
**
71%
**
55%
**
**
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1823
909
914
202
239
434
948
485
257
174
190
302
475
393
652
1100
254
219
250
Effective Weighted Sample
1276
629
647
146
176
302
664
338
183
126
148
211
349
267
466
977
169
159
219
Total
1239
621
618
147
183
328
581
290
163
126
167
245
301
277
417
1040
112
53
34
50%
50%
12%
15%
26%
47%
23%
13%
10%
13%
20%
24%
22%
34%
84%
9%
4%
3%
Certain to
59
29
30
13
15
14
17
10
8
7
10
14
29
4
12
51
6
1
1
5%
5%
5%
9%
8%
4%
3%
4%
5%
5%
6%
6%
9%
1%
3%
5%
5%
2%
4%
ef
f
m
mn
49%
51%
22%
26%
24%
28%
18%
13%
11%
18%
24%
48%
7%
21%
86%
10%
2%
2%
Very likely
79
35
44
16
21
30
13
12
12
7
20
16
24
21
18
68
7
3
1
6%
6%
7%
11%
12%
9%
2%
4%
8%
5%
12%
7%
8%
8%
4%
7%
7%
6%
3%
f
f
f
g
n
n
r
44%
56%
20%
27%
37%
16%
15%
15%
8%
25%
20%
31%
27%
22%
86%
9%
4%
1%
Likely
123
63
60
27
22
45
30
18
10
13
24
24
33
23
44
104
11
5
4
10%
10%
10%
18%
12%
14%
5%
6%
6%
10%
14%
10%
11%
8%
11%
10%
10%
9%
11%
f
f
f
gh
51%
49%
22%
18%
36%
24%
15%
8%
10%
19%
20%
27%
18%
35%
84%
9%
4%
3%
TOTAL LIKELY
262
126
135
55
59
88
59
40
30
26
54
55
86
48
73
223
24
8
6
21%
20%
22%
38%
32%
27%
10%
14%
18%
21%
32%
22%
28%
17%
18%
21%
22%
16%
18%
ef
f
f
ghi
mn
48%
52%
21%
22%
34%
23%
15%
11%
10%
21%
21%
33%
18%
28%
85%
9%
3%
2%
Unlikely
206
99
108
26
36
51
94
48
29
23
32
42
57
48
60
181
12
9
5
17%
16%
17%
17%
20%
16%
16%
16%
18%
18%
19%
17%
19%
17%
14%
17%
10%
17%
13%
p
48%
52%
12%
17%
25%
45%
23%
14%
11%
16%
20%
27%
23%
29%
88%
6%
4%
2%
Very unlikely
167
84
83
19
17
33
99
41
22
22
15
35
42
44
46
134
18
10
5
13%
13%
13%
13%
9%
10%
17%
14%
13%
17%
9%
14%
14%
16%
11%
13%
16%
18%
15%
de
j
50%
50%
11%
10%
20%
59%
24%
13%
13%
9%
21%
25%
26%
28%
80%
11%
6%
3%
Certain not to
371
181
191
14
35
70
252
119
50
22
31
71
61
92
147
311
38
14
9
30%
29%
31%
9%
19%
21%
43%
41%
31%
17%
18%
29%
20%
33%
35%
30%
33%
27%
25%
c
c
cde
hij
ij
l
l
l
49%
51%
4%
10%
19%
68%
32%
13%
6%
8%
19%
17%
25%
40%
84%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1823
909
914
202
239
434
948
485
257
174
190
302
475
393
652
1100
254
219
250
Effective Weighted Sample
1276
629
647
146
176
302
664
338
183
126
148
211
349
267
466
977
169
159
219
Total
1239
621
618
147
183
328
581
290
163
126
167
245
301
277
417
1040
112
53
34
50%
50%
12%
15%
26%
47%
23%
13%
10%
13%
20%
24%
22%
34%
84%
9%
4%
3%
TOTAL UNLIKELY
745
363
381
58
88
154
445
207
101
66
78
148
160
184
253
626
67
33
19
60%
58%
62%
39%
48%
47%
77%
71%
62%
52%
47%
60%
53%
66%
61%
60%
60%
62%
54%
cde
hij
j
l
l
49%
51%
8%
12%
21%
60%
28%
14%
9%
10%
20%
22%
25%
34%
84%
9%
4%
2%
Don't know
232
131
101
34
36
85
77
43
32
34
35
42
55
45
91
191
21
12
9
19%
21%
16%
23%
20%
26%
13%
15%
20%
27%
21%
17%
18%
16%
22%
18%
19%
22%
26%
b
f
f
f
g
o
57%
43%
15%
16%
37%
33%
18%
14%
15%
15%
18%
24%
19%
39%
82%
9%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
~c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1823
129
106
95
136
133
119
132
123
127
1312
511
726
1092
818
1005
Effective Weighted Sample
1276
124
99
92
131
127
115
127
117
122
1066
223
514
784
543
733
Total
1239
163
146
88
101
118
113
114
53
144
1073
167
575
661
516
723
13%
12%
**
8%
10%
9%
9%
4%
12%
87%
13%
46%
53%
42%
58%
Certain to
59
14
8
**
7
6
3
6
-
5
55
4
36
23
17
42
5%
9%
5%
**
7%
5%
3%
5%
-%
3%
5%
2%
6%
3%
3%
6%
fh
h
h
h
h
h
m
n
24%
13%
**
12%
10%
5%
10%
-%
8%
93%
7%
61%
39%
28%
72%
Very likely
79
21
5
**
4
9
11
7
2
5
69
11
50
30
23
56
6%
13%
4%
**
4%
7%
9%
6%
4%
3%
6%
6%
9%
4%
4%
8%
bdghi
m
n
27%
7%
**
5%
11%
13%
8%
3%
6%
87%
13%
63%
37%
29%
71%
Likely
123
22
14
**
3
14
6
11
4
18
110
14
72
51
52
72
10%
13%
10%
**
3%
11%
5%
10%
7%
12%
10%
8%
12%
8%
10%
10%
df
d
d
d
df
m
18%
11%
**
2%
11%
4%
9%
3%
15%
89%
11%
58%
42%
42%
58%
TOTAL LIKELY
262
58
27
**
13
28
19
24
6
27
233
29
158
104
91
171
21%
35%
18%
**
13%
24%
17%
21%
11%
19%
22%
17%
27%
16%
18%
24%
bdefghi
dh
h
m
n
22%
10%
**
5%
11%
7%
9%
2%
10%
89%
11%
60%
40%
35%
65%
Unlikely
206
20
40
**
21
26
18
14
8
21
173
33
103
102
85
121
17%
13%
28%
**
20%
22%
16%
12%
15%
14%
16%
20%
18%
15%
16%
17%
afghi
ag
10%
19%
**
10%
13%
9%
7%
4%
10%
84%
16%
50%
50%
41%
59%
Very unlikely
167
10
20
**
13
19
11
21
7
22
141
26
75
92
80
87
13%
6%
13%
**
13%
16%
10%
18%
13%
15%
13%
16%
13%
14%
16%
12%
a
a
a
6%
12%
**
8%
11%
7%
12%
4%
13%
84%
16%
45%
55%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
~c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1823
129
106
95
136
133
119
132
123
127
1312
511
726
1092
818
1005
Effective Weighted Sample
1276
124
99
92
131
127
115
127
117
122
1066
223
514
784
543
733
Total
1239
163
146
88
101
118
113
114
53
144
1073
167
575
661
516
723
13%
12%
**
8%
10%
9%
9%
4%
12%
87%
13%
46%
53%
42%
58%
Certain not to
371
48
46
**
29
25
43
30
22
40
323
48
113
256
160
212
30%
29%
32%
**
29%
21%
38%
27%
41%
28%
30%
29%
20%
39%
31%
29%
e
degi
l
13%
12%
**
8%
7%
11%
8%
6%
11%
87%
13%
30%
69%
43%
57%
TOTAL UNLIKELY
745
79
106
**
63
69
71
65
37
83
638
107
291
451
325
420
60%
48%
73%
**
62%
59%
63%
57%
69%
58%
59%
64%
51%
68%
63%
58%
aegi
a
a
ag
l
11%
14%
**
8%
9%
10%
9%
5%
11%
86%
14%
39%
61%
44%
56%
Don't know
232
27
13
**
25
21
23
25
10
33
202
30
126
106
100
133
19%
16%
9%
**
25%
18%
20%
22%
19%
23%
19%
18%
22%
16%
19%
18%
b
b
b
b
b
m
11%
6%
**
11%
9%
10%
11%
4%
14%
87%
13%
54%
46%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes - have access and use at home
2197
1076
1121
330
437
838
592
240
227
299
568
654
637
464
441
1854
178
110
55
82%
83%
82%
90%
93%
92%
64%
58%
78%
92%
96%
92%
88%
80%
67%
83%
76%
83%
75%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
20%
38%
27%
11%
10%
14%
26%
30%
29%
21%
20%
84%
8%
5%
3%
Yes - have access but don't use at
home
71
40
31
2
5
21
44
9
9
7
17
16
10
24
21
59
5
4
3
3%
3%
2%
1%
1%
2%
5%
2%
3%
2%
3%
2%
1%
4%
3%
3%
2%
3%
4%
c
cde
l
l
56%
44%
3%
7%
29%
61%
12%
12%
9%
24%
23%
14%
33%
30%
84%
6%
5%
5%
No do not have access at home
399
180
219
31
25
57
286
163
51
20
8
41
69
90
199
315
50
18
15
15%
14%
16%
9%
5%
6%
31%
40%
18%
6%
1%
6%
10%
16%
30%
14%
22%
14%
21%
cde
hij
ij
j
k
kl
klm
oq
oq
45%
55%
8%
6%
14%
72%
41%
13%
5%
2%
10%
17%
23%
50%
79%
13%
5%
4%
Don't know
8
5
4
2
1
*
5
1
2
*
1
*
5
2
1
7
*
*
*
*%
*%
*%
1%
*%
*%
1%
*%
1%
*%
*%
*%
1%
*%
*%
*%
*%
*%
*%
e
54%
46%
22%
16%
2%
60%
14%
30%
2%
13%
2%
57%
29%
12%
89%
4%
6%
2%
INTERNET ACCESS AT HOME
YES
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
85%
86%
84%
91%
94%
94%
69%
60%
82%
94%
98%
94%
90%
84%
70%
86%
78%
86%
79%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
NO
399
180
219
31
25
57
286
163
51
20
8
41
69
90
199
315
50
18
15
15%
14%
16%
9%
5%
6%
31%
40%
18%
6%
1%
6%
10%
16%
30%
14%
22%
14%
21%
cde
hij
ij
j
k
kl
klm
oq
oq
45%
55%
8%
6%
14%
72%
41%
13%
5%
2%
10%
17%
23%
50%
79%
13%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes - have access and use at home
2197
281
326
204
153
167
212
179
89
244
1899
298
1429
765
1070
1127
82%
86%
88%
87%
81%
72%
85%
80%
78%
82%
82%
81%
92%
68%
85%
80%
eh
degh
egh
e
eh
e
e
m
o
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
49%
51%
Yes - have access but don't use at home
71
7
12
6
4
9
6
3
2
10
58
13
30
41
40
32
3%
2%
3%
3%
2%
4%
2%
1%
2%
3%
3%
4%
2%
4%
3%
2%
g
l
10%
17%
9%
6%
13%
9%
4%
3%
14%
82%
18%
42%
58%
56%
44%
No do not have access at home
399
38
33
20
31
55
30
40
22
45
344
55
89
307
144
254
15%
12%
9%
9%
17%
24%
12%
18%
20%
15%
15%
15%
6%
27%
11%
18%
bc
abcdfi
bc
abcf
bc
l
n
10%
8%
5%
8%
14%
7%
10%
6%
11%
86%
14%
22%
77%
36%
64%
Don't know
8
1
-
3
1
-
1
2
*
-
7
1
3
5
5
3
*%
*%
-%
1%
*%
-%
*%
1%
*%
-%
*%
*%
*%
*%
*%
*%
14%
-%
32%
7%
-%
9%
22%
5%
-%
87%
13%
42%
58%
63%
37%
INTERNET ACCESS AT HOME
YES
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
85%
88%
91%
90%
83%
76%
88%
81%
80%
85%
85%
85%
94%
72%
88%
82%
egh
deghi
degh
egh
e
m
o
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
NO
399
38
33
20
31
55
30
40
22
45
344
55
89
307
144
254
15%
12%
9%
9%
17%
24%
12%
18%
20%
15%
15%
15%
6%
27%
11%
18%
bc
abcdfi
bc
abcf
bc
l
n
10%
8%
5%
8%
14%
7%
10%
6%
11%
86%
14%
22%
77%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Your workplace
938
486
452
129
228
469
112
47
71
134
361
337
328
176
98
793
81
40
24
35%
37%
33%
35%
49%
51%
12%
11%
24%
41%
61%
47%
46%
30%
15%
35%
35%
30%
32%
b
f
cf
cf
g
gh
ghi
mn
mn
n
52%
48%
14%
24%
50%
12%
5%
8%
14%
38%
36%
35%
19%
10%
85%
9%
4%
3%
In someone else's home
838
392
446
190
192
321
135
102
84
107
241
256
244
151
187
707
74
36
21
31%
30%
32%
52%
41%
35%
15%
25%
29%
33%
40%
36%
34%
26%
28%
32%
32%
28%
28%
def
ef
f
g
ghi
mn
mn
47%
53%
23%
23%
38%
16%
12%
10%
13%
29%
31%
29%
18%
22%
84%
9%
4%
2%
Library
171
77
94
52
39
53
27
43
20
10
29
35
65
26
45
151
12
4
4
6%
6%
7%
14%
8%
6%
3%
10%
7%
3%
5%
5%
9%
4%
7%
7%
5%
3%
5%
def
f
f
ij
i
km
q
45%
55%
30%
23%
31%
16%
25%
12%
6%
17%
20%
38%
15%
26%
89%
7%
2%
2%
School/ college
169
90
79
108
27
26
8
20
13
12
33
48
58
33
31
153
7
4
5
6%
7%
6%
30%
6%
3%
1%
5%
5%
4%
6%
7%
8%
6%
5%
7%
3%
3%
7%
def
ef
f
n
pq
pq
53%
47%
64%
16%
15%
5%
12%
8%
7%
19%
28%
34%
19%
18%
90%
4%
2%
3%
Internet café
160
83
78
36
43
63
18
14
17
12
41
45
61
29
25
143
11
4
3
6%
6%
6%
10%
9%
7%
2%
3%
6%
4%
7%
6%
8%
5%
4%
6%
5%
3%
4%
f
f
f
g
n
mn
q
51%
49%
22%
27%
40%
12%
9%
11%
7%
25%
28%
38%
18%
16%
89%
7%
2%
2%
University
99
50
48
63
21
11
4
18
9
4
21
33
49
7
9
82
9
6
2
4%
4%
4%
17%
5%
1%
*%
4%
3%
1%
4%
5%
7%
1%
1%
4%
4%
5%
2%
def
ef
i
i
mn
mn
51%
49%
64%
22%
11%
4%
18%
9%
4%
22%
33%
50%
8%
9%
83%
9%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
UK culture centre/ Learn Direct/
other online learning centres
24
13
10
6
3
11
3
3
3
3
7
6
9
4
4
21
2
1
-
1%
1%
1%
2%
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
-%
f
f
r
56%
44%
26%
13%
46%
15%
12%
11%
14%
31%
26%
40%
18%
16%
91%
7%
2%
-%
Other
198
102
96
26
42
71
59
25
15
23
66
82
50
33
34
169
17
11
1
7%
8%
7%
7%
9%
8%
6%
6%
5%
7%
11%
11%
7%
6%
5%
8%
7%
8%
2%
gh
lmn
r
r
r
52%
48%
13%
21%
36%
30%
12%
7%
12%
33%
41%
25%
17%
17%
85%
9%
6%
1%
No, do not
1076
500
576
54
106
267
649
238
144
120
122
205
215
283
373
877
99
63
37
40%
38%
42%
15%
23%
29%
70%
58%
50%
37%
21%
29%
30%
49%
56%
39%
43%
48%
50%
c
cd
cde
hij
ij
j
kl
klm
o
op
47%
53%
5%
10%
25%
60%
22%
13%
11%
11%
19%
20%
26%
35%
81%
9%
6%
3%
EVER USE INTERNET AT HOME
OR ELSEWHERE
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
86%
86%
86%
97%
97%
95%
67%
65%
84%
94%
98%
94%
92%
83%
73%
87%
80%
84%
78%
f
ef
f
g
gh
ghi
mn
mn
n
pr
r
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Your workplace
938
142
127
93
58
68
105
67
34
100
810
127
881
56
463
475
35%
43%
34%
40%
31%
29%
42%
30%
30%
33%
35%
35%
57%
5%
37%
34%
bdeghi
degh
degh
m
15%
14%
10%
6%
7%
11%
7%
4%
11%
86%
14%
94%
6%
49%
51%
In someone else's home
838
133
99
89
49
65
48
81
33
109
725
113
549
288
411
427
31%
41%
27%
38%
26%
28%
20%
36%
29%
37%
31%
31%
35%
26%
33%
30%
bdefh
bdefh
f
bdf
f
bdef
m
16%
12%
11%
6%
8%
6%
10%
4%
13%
87%
13%
66%
34%
49%
51%
Library
171
37
19
13
12
12
15
19
9
15
152
19
84
87
63
108
6%
11%
5%
6%
6%
5%
6%
8%
8%
5%
7%
5%
5%
8%
5%
8%
bcdefi
l
n
22%
11%
8%
7%
7%
9%
11%
5%
9%
89%
11%
49%
51%
37%
63%
School/ college
169
38
19
16
7
12
19
19
6
18
148
21
73
95
60
109
6%
12%
5%
7%
3%
5%
8%
9%
5%
6%
6%
6%
5%
9%
5%
8%
bdehi
d
d
l
n
22%
11%
9%
4%
7%
11%
11%
3%
10%
88%
12%
44%
56%
35%
65%
Internet café
160
44
19
12
6
9
11
14
8
21
139
21
117
43
76
84
6%
13%
5%
5%
3%
4%
4%
6%
7%
7%
6%
6%
8%
4%
6%
6%
bcdefghi
d
m
27%
12%
7%
4%
5%
7%
9%
5%
13%
87%
13%
73%
27%
47%
53%
University
99
19
9
6
3
13
12
7
5
8
86
12
46
53
36
63
4%
6%
2%
2%
2%
5%
5%
3%
5%
3%
4%
3%
3%
5%
3%
4%
d
d
d
d
l
n
19%
9%
6%
3%
13%
12%
7%
5%
8%
88%
12%
47%
53%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
UK culture centre/ Learn Direct/ other
online learning centres
24
7
-
-
4
6
3
-
1
-
20
3
15
8
13
11
1%
2%
-%
-%
2%
2%
1%
-%
1%
-%
1%
1%
1%
1%
1%
1%
bcgi
bcgi
bcgi
31%
-%
-%
18%
23%
14%
-%
4%
-%
87%
13%
65%
35%
55%
45%
Other
198
37
25
22
11
6
7
27
23
12
179
19
123
75
108
91
7%
11%
7%
9%
6%
2%
3%
12%
20%
4%
8%
5%
8%
7%
9%
6%
defi
ef
efi
bdefi
abcdefgi
o
19%
12%
11%
6%
3%
3%
13%
12%
6%
90%
10%
62%
38%
54%
46%
No, do not
1076
77
162
83
83
118
104
84
48
117
917
159
397
674
497
579
40%
24%
44%
36%
44%
51%
42%
38%
42%
39%
40%
43%
26%
60%
39%
41%
a
a
a
acfgi
a
a
a
a
l
7%
15%
8%
8%
11%
10%
8%
4%
11%
85%
15%
37%
63%
46%
54%
EVER USE INTERNET AT HOME OR
ELSEWHERE
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
86%
91%
90%
91%
85%
79%
88%
84%
81%
86%
86%
85%
96%
73%
88%
84%
degh
eh
deghi
eh
m
o
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Every day
1788
888
900
317
394
700
377
189
174
236
516
559
530
353
346
1532
134
84
38
78%
79%
77%
90%
87%
81%
61%
70%
72%
77%
89%
84%
80%
73%
71%
79%
72%
76%
66%
ef
ef
f
ghi
mn
mn
pr
r
50%
50%
18%
22%
39%
21%
11%
10%
13%
29%
31%
30%
20%
19%
86%
7%
5%
2%
Several times a week
284
135
150
23
35
113
114
26
39
47
48
64
94
74
52
221
36
15
13
12%
12%
13%
7%
8%
13%
18%
10%
16%
15%
8%
10%
14%
15%
11%
11%
19%
14%
22%
cd
cde
gj
gj
k
kn
o
oq
47%
53%
8%
12%
40%
40%
9%
14%
17%
17%
22%
33%
26%
18%
78%
13%
5%
4%
At least once a week
99
41
58
4
19
26
50
16
11
8
11
28
16
21
34
86
4
5
4
4%
4%
5%
1%
4%
3%
8%
6%
4%
3%
2%
4%
2%
4%
7%
4%
2%
5%
7%
c
cde
ij
l
op
41%
59%
4%
20%
26%
50%
16%
11%
8%
12%
29%
17%
21%
34%
86%
4%
5%
4%
At least once a month
51
17
33
3
3
15
29
21
7
5
1
7
9
12
22
41
5
3
2
2%
2%
3%
1%
1%
2%
5%
8%
3%
2%
*%
1%
1%
3%
5%
2%
3%
3%
3%
a
cde
hij
j
j
kl
34%
66%
7%
6%
29%
57%
42%
13%
10%
2%
14%
18%
24%
44%
81%
10%
6%
4%
A few times a year
19
9
10
1
-
5
12
6
2
2
1
1
3
5
10
16
2
*
*
1%
1%
1%
*%
-%
1%
2%
2%
1%
1%
*%
*%
*%
1%
2%
1%
1%
*%
*%
cde
j
kl
46%
54%
8%
-%
28%
65%
33%
10%
10%
4%
4%
17%
25%
53%
86%
12%
1%
1%
Less than once a year
3
3
-
*
-
-
2
*
-
-
-
1
-
1
*
2
-
-
*
*%
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
*%
-%
*%
*%
*%
-%
-%
*%
100%
-%
5%
-%
-%
95%
5%
-%
-%
-%
48%
-%
47%
5%
95%
-%
-%
5%
Never
40
21
19
-
2
5
33
7
8
8
*
6
7
14
13
33
4
3
*
2%
2%
2%
-%
*%
1%
5%
2%
3%
3%
*%
1%
1%
3%
3%
2%
2%
3%
1%
cde
j
j
j
kl
kl
r
52%
48%
-%
4%
12%
84%
17%
20%
20%
*%
14%
17%
36%
33%
82%
9%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
TOTAL AT LEAST ONCE A WEEK
2172
1064
1108
344
449
839
540
231
224
291
576
651
641
447
432
1839
174
104
55
94%
95%
94%
97%
98%
97%
87%
86%
93%
95%
99%
98%
97%
93%
89%
95%
94%
94%
95%
f
f
f
g
g
ghi
mn
mn
49%
51%
16%
21%
39%
25%
11%
10%
13%
27%
30%
30%
21%
20%
85%
8%
5%
3%
TOTAL EVER
2244
1093
1151
349
452
859
584
259
233
298
578
660
653
465
465
1898
181
108
57
98%
97%
98%
99%
99%
99%
94%
96%
96%
97%
99%
99%
99%
96%
96%
98%
97%
97%
99%
f
f
f
ghi
mn
mn
q
49%
51%
16%
20%
38%
26%
12%
10%
13%
26%
29%
29%
21%
21%
85%
8%
5%
3%
Don't know
14
9
6
4
2
3
5
5
1
1
3
2
2
3
8
12
1
1
*
1%
1%
*%
1%
*%
*%
1%
2%
*%
*%
1%
*%
*%
1%
2%
1%
1%
1%
*%
kl
60%
40%
28%
15%
22%
35%
32%
7%
7%
21%
12%
15%
20%
53%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Every day
1788
225
270
180
122
138
185
147
73
192
1557
230
1230
555
885
903
78%
75%
81%
84%
76%
76%
85%
78%
80%
75%
78%
74%
83%
68%
80%
76%
adei
adei
m
o
13%
15%
10%
7%
8%
10%
8%
4%
11%
87%
13%
69%
31%
50%
50%
Several times a week
284
46
31
17
18
23
15
25
10
36
237
47
166
118
128
156
12%
15%
9%
8%
11%
13%
7%
13%
11%
14%
12%
15%
11%
15%
12%
13%
cf
f
f
l
16%
11%
6%
6%
8%
5%
9%
4%
13%
83%
17%
58%
41%
45%
55%
At least once a week
99
7
16
9
8
12
7
9
5
13
84
15
49
50
43
56
4%
2%
5%
4%
5%
6%
3%
5%
5%
5%
4%
5%
3%
6%
4%
5%
a
l
7%
16%
9%
8%
12%
7%
9%
5%
13%
85%
15%
50%
50%
44%
56%
At least once a month
51
8
8
4
5
3
3
2
2
6
41
10
18
32
23
28
2%
3%
3%
2%
3%
2%
2%
1%
2%
2%
2%
3%
1%
4%
2%
2%
l
15%
17%
7%
9%
7%
7%
4%
3%
11%
81%
19%
36%
64%
44%
56%
A few times a year
19
3
2
2
4
2
1
-
1
1
15
4
3
16
12
7
1%
1%
1%
1%
3%
1%
*%
-%
1%
*%
1%
1%
*%
2%
1%
1%
gi
l
17%
13%
11%
23%
9%
4%
-%
6%
3%
81%
19%
17%
83%
61%
39%
Less than once a year
3
1
-
-
-
-
-
-
-
1
3
-
-
3
1
1
*%
*%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
*%
*%
*%
l
47%
-%
-%
-%
-%
-%
-%
-%
48%
100%
-%
-%
100%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Never
40
5
6
-
3
3
6
4
*
6
36
3
10
30
11
29
2%
2%
2%
-%
2%
2%
3%
2%
*%
2%
2%
1%
1%
4%
1%
2%
c
c
c
c
c
l
n
11%
14%
-%
8%
8%
15%
10%
1%
14%
91%
9%
24%
76%
27%
73%
TOTAL AT LEAST ONCE A WEEK
2172
278
317
207
148
173
207
180
88
241
1879
293
1445
723
1057
1115
94%
93%
95%
97%
92%
95%
95%
95%
96%
94%
95%
94%
97%
89%
95%
94%
d
m
13%
15%
10%
7%
8%
10%
8%
4%
11%
87%
13%
67%
33%
49%
51%
TOTAL EVER
2244
290
328
213
156
178
211
182
91
249
1938
306
1467
773
1092
1152
98%
97%
98%
100%
97%
98%
97%
96%
99%
97%
98%
99%
99%
95%
99%
97%
dfg
m
o
13%
15%
9%
7%
8%
9%
8%
4%
11%
86%
14%
65%
34%
49%
51%
Don't know
14
4
-
1
2
1
1
3
*
1
13
1
7
8
5
9
1%
1%
-%
*%
1%
1%
1%
1%
*%
*%
1%
*%
*%
1%
*%
1%
25%
-%
7%
11%
7%
8%
18%
2%
8%
92%
8%
46%
54%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Smartphone
758
354
404
213
210
271
63
103
78
107
169
170
208
179
201
639
69
29
21
33%
32%
34%
60%
46%
31%
10%
38%
32%
35%
29%
25%
31%
37%
41%
33%
37%
26%
37%
def
ef
f
j
k
kl
kl
q
q
q
47%
53%
28%
28%
36%
8%
14%
10%
14%
22%
22%
27%
24%
27%
84%
9%
4%
3%
Laptop
694
352
342
73
116
283
221
68
84
106
170
211
229
135
119
590
48
42
15
30%
31%
29%
21%
25%
33%
36%
25%
35%
35%
29%
32%
35%
28%
25%
30%
26%
37%
26%
cd
cd
g
g
n
mn
opr
51%
49%
11%
17%
41%
32%
10%
12%
15%
24%
30%
33%
19%
17%
85%
7%
6%
2%
Tablet computer (e.g. iPad)
447
185
262
37
80
191
139
43
33
57
151
152
128
93
74
358
50
25
14
19%
17%
22%
11%
17%
22%
22%
16%
14%
19%
26%
23%
19%
19%
15%
18%
27%
22%
25%
a
c
c
c
ghi
n
o
o
41%
59%
8%
18%
43%
31%
10%
7%
13%
34%
34%
29%
21%
17%
80%
11%
6%
3%
Desktop PC
320
188
133
15
37
99
169
42
38
32
76
115
77
61
67
287
15
12
6
14%
17%
11%
4%
8%
11%
27%
16%
16%
10%
13%
17%
12%
13%
14%
15%
8%
10%
10%
b
c
c
cde
lm
pqr
59%
41%
5%
12%
31%
53%
13%
12%
10%
24%
36%
24%
19%
21%
90%
5%
4%
2%
Netbook
13
6
7
-
2
6
5
1
1
*
5
4
3
2
3
12
1
-
*
1%
1%
1%
-%
*%
1%
1%
*%
*%
*%
1%
1%
1%
*%
1%
1%
*%
-%
*%
48%
52%
-%
13%
45%
42%
4%
9%
1%
36%
30%
27%
17%
25%
94%
5%
-%
1%
Other device
29
17
12
9
6
8
6
7
2
2
6
7
9
5
8
26
1
1
1
1%
1%
1%
2%
1%
1%
1%
3%
1%
1%
1%
1%
1%
1%
2%
1%
*%
1%
2%
e
i
58%
42%
30%
21%
28%
21%
26%
7%
6%
22%
23%
32%
17%
28%
91%
2%
3%
3%
None
12
8
4
3
-
1
8
1
3
1
1
3
3
2
5
10
1
1
*
1%
1%
*%
1%
-%
*%
1%
*%
1%
*%
*%
*%
*%
*%
1%
1%
1%
1%
*%
de
63%
37%
22%
-%
13%
65%
11%
23%
8%
6%
22%
22%
18%
38%
82%
9%
7%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Don't know
26
13
12
3
5
7
10
4
2
2
4
7
6
5
8
21
1
3
-
1%
1%
1%
1%
1%
1%
2%
2%
1%
1%
1%
1%
1%
1%
2%
1%
1%
2%
-%
r
51%
49%
13%
19%
28%
39%
17%
9%
8%
15%
26%
22%
20%
31%
84%
5%
11%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Smartphone
758
132
96
62
52
50
59
64
31
94
692
66
541
214
290
468
33%
44%
29%
29%
32%
27%
27%
34%
33%
37%
35%
21%
36%
26%
26%
39%
bcdefgh
ef
k
m
n
17%
13%
8%
7%
7%
8%
8%
4%
12%
91%
9%
71%
28%
38%
62%
Laptop
694
82
103
63
50
63
71
53
29
77
577
117
429
264
338
357
30%
27%
31%
29%
31%
34%
33%
28%
31%
30%
29%
38%
29%
33%
30%
30%
j
12%
15%
9%
7%
9%
10%
8%
4%
11%
83%
17%
62%
38%
49%
51%
Tablet computer (e.g. iPad)
447
33
72
39
32
43
46
39
16
39
376
71
308
139
268
179
19%
11%
22%
18%
20%
23%
21%
21%
17%
15%
19%
23%
21%
17%
24%
15%
a
a
a
ai
a
a
m
o
7%
16%
9%
7%
10%
10%
9%
4%
9%
84%
16%
69%
31%
60%
40%
Desktop PC
320
41
59
39
21
22
27
24
15
39
273
47
164
156
185
135
14%
14%
18%
18%
13%
12%
13%
13%
16%
15%
14%
15%
11%
19%
17%
11%
l
o
13%
19%
12%
7%
7%
9%
8%
5%
12%
85%
15%
51%
49%
58%
42%
Netbook
13
1
2
3
3
1
-
1
*
1
9
3
9
4
8
5
1%
*%
*%
1%
2%
1%
-%
1%
*%
*%
*%
1%
1%
*%
1%
*%
7%
13%
23%
20%
9%
-%
8%
3%
9%
73%
27%
70%
30%
59%
41%
Other device
29
2
2
6
3
-
5
3
*
5
25
4
12
17
13
16
1%
1%
1%
3%
2%
-%
2%
2%
*%
2%
1%
1%
1%
2%
1%
1%
e
e
l
8%
6%
20%
11%
-%
16%
12%
1%
17%
85%
15%
40%
60%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
None
12
3
-
-
-
2
4
1
-
-
12
*
5
7
2
10
1%
1%
-%
-%
-%
1%
2%
*%
-%
-%
1%
*%
*%
1%
*%
1%
bci
n
27%
-%
-%
-%
13%
36%
6%
-%
-%
98%
2%
44%
56%
15%
85%
Don't know
26
4
-
2
1
2
6
4
1
2
24
2
15
11
5
20
1%
1%
-%
1%
1%
1%
3%
2%
1%
1%
1%
1%
1%
1%
*%
2%
b
b
n
15%
-%
8%
5%
7%
23%
16%
3%
7%
93%
7%
58%
42%
20%
80%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
Ordinary phone line - dialup access
17
8
8
2
4
8
2
1
*
2
*
4
5
4
4
13
1
-
2
1%
1%
1%
1%
1%
1%
*%
*%
*%
1%
*%
1%
1%
1%
1%
1%
1%
-%
3%
oq
49%
51%
13%
22%
51%
14%
5%
1%
12%
2%
24%
29%
24%
23%
81%
9%
-%
10%
Fixed Broadband ADSL through a
phone line or cable service -
perhaps using a Wi-Fi router. This
would include superfast broadband
services.
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
91%
92%
91%
91%
85%
91%
96%
80%
87%
93%
97%
96%
93%
90%
84%
92%
91%
89%
88%
d
d
cde
g
gh
ghi
lmn
n
n
r
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Mobile Broadband from a mobile
network - connecting via a USB
stick or dongle, or built in
connectivity in a laptop or netbook
or tablet computer with a SIM card
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
7%
8%
7%
7%
10%
9%
5%
7%
6%
5%
9%
9%
7%
8%
6%
7%
8%
4%
10%
f
f
q
q
52%
48%
13%
26%
44%
17%
11%
8%
10%
32%
34%
25%
23%
18%
85%
9%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
Access to the internet using a
mobile phone or smartphone -
through a Wi-Fi network or your
phone's mobile network
890
430
460
164
224
373
128
92
74
104
263
247
256
199
187
760
71
28
30
39%
39%
40%
49%
51%
43%
20%
37%
31%
34%
45%
37%
40%
41%
40%
40%
39%
25%
51%
f
ef
f
ghi
q
q
opq
48%
52%
18%
25%
42%
14%
10%
8%
12%
30%
28%
29%
22%
21%
85%
8%
3%
3%
Accessing the internet on a device
such as a laptop or tablet using your
mobile phone's internet connection -
known as tethering
64
38
26
9
18
29
7
11
7
8
19
13
19
15
17
58
4
1
1
3%
3%
2%
3%
4%
3%
1%
4%
3%
2%
3%
2%
3%
3%
4%
3%
2%
1%
2%
f
f
q
60%
40%
15%
29%
45%
12%
17%
10%
12%
29%
20%
30%
24%
26%
90%
7%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
Accessing the internet through a Mi-
Fi mobile broadband wireless router
- which taps into a 3G or 4G mobile
network and can be shared between
devices within range of the signal
41
25
16
5
11
18
6
3
4
2
10
14
12
7
8
35
3
2
1
2%
2%
1%
2%
3%
2%
1%
1%
2%
1%
2%
2%
2%
1%
2%
2%
2%
2%
2%
f
61%
39%
13%
28%
44%
16%
7%
10%
5%
23%
34%
29%
17%
20%
84%
8%
5%
3%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
2252
1108
1145
332
439
855
627
247
234
304
584
669
644
484
455
1901
182
113
57
99%
99%
99%
100%
99%
100%
99%
99%
99%
100%
100%
100%
100%
99%
98%
99%
100%
99%
98%
f
n
n
r
r
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
TOTAL BROADBAND (EXC.
USING MOBILE PHONE)
2129
1059
1071
312
397
806
615
209
215
290
573
654
614
456
405
1803
170
103
53
94%
95%
93%
94%
90%
94%
97%
84%
91%
95%
98%
97%
95%
93%
88%
94%
93%
91%
92%
d
cde
g
g
ghi
lmn
n
n
q
50%
50%
15%
19%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
3%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
67
35
31
8
28
24
6
11
13
8
7
13
16
19
19
58
5
2
2
3%
3%
3%
3%
6%
3%
1%
4%
6%
3%
1%
2%
2%
4%
4%
3%
3%
2%
4%
cef
f
j
j
k
53%
47%
13%
42%
36%
9%
17%
20%
12%
11%
19%
24%
28%
29%
86%
7%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
SMARTPHONE ACCESS ONLY,
NOT FIXED OR NARROWBAND
OR MOBILE BROADBAND
99
36
63
17
33
40
9
33
13
11
9
10
22
25
42
77
10
9
3
4%
3%
5%
5%
7%
5%
1%
13%
6%
4%
1%
2%
3%
5%
9%
4%
5%
8%
6%
a
f
ef
f
hij
j
j
k
k
klm
o
36%
64%
18%
33%
40%
9%
34%
13%
11%
9%
10%
22%
25%
43%
78%
10%
9%
3%
ONLY MOBILE ACCESS, NOT
FIXED OR NARROWBAND
172
76
96
27
64
66
15
47
29
19
17
23
41
45
64
139
16
11
6
8%
7%
8%
8%
14%
8%
2%
19%
12%
6%
3%
3%
6%
9%
14%
7%
9%
10%
9%
f
cef
f
hij
ij
j
k
k
klm
44%
56%
16%
37%
38%
9%
27%
17%
11%
10%
13%
24%
26%
37%
81%
9%
6%
3%
Other
4
3
*
-
2
2
*
1
-
1
-
*
*
3
1
3
*
*
*
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
-%
*%
*%
1%
*%
*%
*%
*%
*%
94%
6%
-%
42%
50%
8%
22%
-%
29%
-%
8%
2%
68%
22%
86%
4%
8%
2%
Don't know
13
7
6
*
3
2
8
2
2
1
2
1
2
3
7
11
1
1
*
1%
1%
1%
*%
1%
*%
1%
1%
1%
*%
*%
*%
*%
1%
2%
1%
*%
1%
1%
e
kl
50%
50%
3%
22%
16%
59%
14%
15%
6%
17%
6%
18%
20%
56%
88%
5%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
Ordinary phone line - dialup access
17
10
1
1
-
-
-
1
1
-
14
2
13
3
1
16
1%
3%
*%
*%
-%
-%
-%
*%
1%
-%
1%
1%
1%
*%
*%
1%
bcdefgi
n
58%
8%
4%
-%
-%
-%
5%
5%
-%
86%
14%
81%
19%
6%
94%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a Wi-
Fi router. This would include superfast
broadband services.
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
91%
88%
98%
95%
92%
89%
95%
83%
91%
90%
91%
94%
92%
91%
94%
89%
adeghi
aegi
g
aegi
g
g
j
o
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer with a SIM card
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
7%
8%
8%
8%
5%
7%
8%
11%
6%
5%
7%
7%
9%
5%
8%
7%
di
m
13%
16%
10%
5%
7%
11%
12%
3%
8%
87%
13%
75%
25%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
890
95
124
78
54
84
78
80
51
115
796
93
646
243
399
490
39%
33%
37%
37%
35%
48%
36%
44%
56%
45%
41%
30%
44%
30%
36%
42%
abcdf
a
abcdfgi
adf
k
m
n
11%
14%
9%
6%
9%
9%
9%
6%
13%
90%
10%
73%
27%
45%
55%
Accessing the internet on a device such
as a laptop or tablet using your mobile
phone's internet connection - known as
tethering
64
3
8
11
8
6
1
11
3
7
53
11
49
15
36
28
3%
1%
2%
5%
5%
4%
*%
6%
3%
3%
3%
3%
3%
2%
3%
2%
af
af
f
abf
m
5%
12%
17%
12%
10%
1%
18%
4%
11%
83%
17%
77%
23%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
Accessing the internet through a Mi-Fi
mobile broadband wireless router - which
taps into a 3G or 4G mobile network and
can be shared between devices within
range of the signal
41
6
4
-
5
6
2
5
-
6
35
7
31
10
17
24
2%
2%
1%
-%
3%
3%
1%
3%
-%
2%
2%
2%
2%
1%
2%
2%
ch
ch
ch
ch
ch
15%
10%
-%
13%
13%
5%
13%
-%
15%
84%
16%
76%
24%
41%
59%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
2252
288
338
207
155
175
216
181
90
252
1945
307
1454
795
1101
1152
99%
100%
100%
98%
99%
99%
99%
100%
99%
99%
99%
99%
100%
99%
99%
99%
m
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
49%
51%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
2129
266
334
202
146
166
213
161
86
229
1830
300
1374
752
1066
1063
94%
92%
99%
96%
93%
94%
98%
89%
94%
90%
93%
96%
94%
93%
96%
92%
acdeghi
gi
adgi
j
o
12%
16%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
67
13
3
1
5
10
5
12
3
5
58
9
47
20
25
42
3%
5%
1%
1%
3%
6%
2%
7%
3%
2%
3%
3%
3%
3%
2%
4%
bc
bc
bcfi
c
20%
5%
2%
7%
15%
8%
18%
5%
8%
87%
13%
70%
30%
37%
63%
SMARTPHONE ACCESS ONLY, NOT
FIXED OR NARROWBAND OR MOBILE
BROADBAND
99
17
2
4
6
7
3
17
5
17
93
6
62
37
28
71
4%
6%
1%
2%
4%
4%
1%
9%
5%
7%
5%
2%
4%
5%
2%
6%
bcf
b
b
bcdef
bf
bcf
k
n
17%
2%
4%
6%
7%
3%
17%
5%
17%
94%
6%
62%
38%
28%
72%
ONLY MOBILE ACCESS, NOT FIXED OR
NARROWBAND
172
30
5
6
12
17
8
30
8
24
158
14
113
59
55
118
8%
11%
2%
3%
8%
10%
4%
16%
8%
9%
8%
5%
8%
7%
5%
10%
bcf
bc
bcf
bcdfhi
bcf
bcf
k
n
18%
3%
4%
7%
10%
4%
17%
4%
14%
92%
8%
66%
34%
32%
68%
Other
4
1
-
-
-
-
-
2
-
-
3
1
3
1
1
2
*%
*%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
38%
-%
-%
-%
-%
-%
48%
-%
-%
86%
14%
78%
22%
39%
61%
Don't know
13
-
-
3
1
1
3
1
*
2
10
3
4
9
7
6
1%
-%
-%
1%
1%
1%
1%
*%
*%
1%
1%
1%
*%
1%
1%
*%
l
-%
-%
22%
11%
10%
20%
6%
3%
17%
79%
21%
30%
70%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Ordinary phone line - dialup access
17
8
8
2
4
8
2
1
*
2
*
4
5
4
4
13
1
-
2
1%
1%
1%
1%
1%
1%
*%
*%
*%
1%
*%
1%
1%
1%
1%
1%
1%
-%
2%
oq
49%
51%
13%
22%
51%
14%
5%
1%
12%
2%
24%
29%
24%
23%
81%
9%
-%
10%
Fixed Broadband ADSL through a
phone line or cable service -
perhaps using a Wi-Fi router. This
would include superfast broadband
services.
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
78%
79%
76%
83%
80%
86%
66%
48%
71%
87%
95%
91%
83%
75%
59%
79%
71%
77%
69%
b
f
f
df
g
gh
ghi
lmn
mn
n
pr
r
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Mobile Broadband from a mobile
network - connecting via a USB
stick or dongle, or built in
connectivity in a laptop or netbook
or tablet computer with a SIM card
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
6%
7%
6%
6%
9%
8%
3%
4%
4%
5%
9%
8%
6%
7%
5%
6%
6%
4%
8%
f
f
f
ghi
n
q
q
52%
48%
13%
26%
44%
17%
11%
8%
10%
32%
34%
25%
23%
18%
85%
9%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Access to the internet using a
mobile phone or smartphone -
through a Wi-Fi network or your
phone's mobile network
890
430
460
164
224
373
128
92
74
104
263
247
256
200
187
760
71
28
30
33%
33%
33%
45%
48%
41%
14%
22%
26%
32%
44%
35%
36%
34%
28%
34%
31%
21%
41%
f
ef
f
g
ghi
n
n
n
q
q
opq
48%
52%
18%
25%
42%
14%
10%
8%
12%
30%
28%
29%
22%
21%
85%
8%
3%
3%
Accessing the internet on a device
such as a laptop or tablet using your
mobile phone's internet connection -
known as tethering
64
38
26
9
18
29
7
11
7
8
19
13
19
15
17
58
4
1
1
2%
3%
2%
3%
4%
3%
1%
3%
2%
2%
3%
2%
3%
3%
2%
3%
2%
1%
1%
f
f
f
q
60%
40%
15%
29%
45%
12%
17%
10%
12%
29%
20%
30%
24%
26%
90%
7%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Accessing the internet through a Mi-
Fi mobile broadband wireless router
- which taps into a 3G or 4G mobile
network and can be shared between
devices within range of the signal
41
25
16
5
11
18
6
3
4
2
10
14
12
7
8
35
3
2
1
2%
2%
1%
1%
2%
2%
1%
1%
1%
1%
2%
2%
2%
1%
1%
2%
1%
2%
1%
f
f
61%
39%
13%
28%
44%
16%
7%
10%
5%
23%
34%
29%
17%
20%
84%
8%
5%
3%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
2253
1108
1145
332
439
856
627
247
234
304
584
669
644
485
456
1901
182
113
58
84%
85%
83%
91%
94%
93%
68%
60%
81%
93%
98%
94%
89%
83%
69%
85%
78%
85%
78%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
TOTAL BROADBAND (EXC.
USING MOBILE PHONE)
2129
1059
1071
312
397
806
615
209
215
290
573
654
614
456
405
1803
170
103
53
80%
81%
78%
85%
85%
88%
66%
51%
74%
89%
96%
92%
85%
79%
61%
81%
73%
78%
72%
b
f
f
f
g
gh
ghi
lmn
mn
n
pr
50%
50%
15%
19%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
3%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
67
35
31
8
28
24
6
11
13
8
7
13
16
19
19
58
5
2
2
2%
3%
2%
2%
6%
3%
1%
3%
5%
2%
1%
2%
2%
3%
3%
3%
2%
1%
3%
f
cef
f
j
53%
47%
13%
42%
36%
9%
17%
20%
12%
11%
19%
24%
28%
29%
86%
7%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
SMARTPHONE ACCESS ONLY,
NOT FIXED OR NARROWBAND
OR MOBILE BROADBAND
99
36
63
18
33
40
9
34
13
11
9
10
22
25
43
77
10
9
4
4%
3%
5%
5%
7%
4%
1%
8%
5%
3%
1%
1%
3%
4%
6%
3%
4%
7%
5%
a
f
ef
f
hij
j
k
kl
o
37%
63%
18%
33%
40%
9%
34%
13%
11%
9%
10%
22%
25%
43%
78%
10%
9%
4%
ONLY MOBILE ACCESS, NOT
FIXED OR NARROWBAND
173
77
96
27
64
66
15
48
29
19
17
23
41
45
65
139
16
11
6
6%
6%
7%
7%
14%
7%
2%
12%
10%
6%
3%
3%
6%
8%
10%
6%
7%
8%
8%
f
cef
f
ij
j
j
k
k
kl
44%
56%
16%
37%
38%
9%
27%
17%
11%
10%
13%
23%
26%
37%
81%
9%
6%
4%
Other
4
3
*
-
2
2
*
1
-
1
-
*
*
3
1
3
*
*
*
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
-%
*%
*%
*%
*%
*%
*%
*%
*%
94%
6%
-%
42%
50%
8%
22%
-%
29%
-%
8%
2%
68%
22%
86%
4%
8%
2%
Don't know
13
7
6
*
3
2
8
2
2
1
2
1
2
3
7
11
1
1
*
*%
1%
*%
*%
1%
*%
1%
*%
1%
*%
*%
*%
*%
*%
1%
1%
*%
*%
*%
k
50%
50%
3%
22%
16%
59%
14%
15%
6%
17%
6%
18%
20%
56%
88%
5%
5%
2%
No internet access at home
399
180
219
31
25
57
286
163
51
20
8
41
69
90
199
315
50
18
15
15%
14%
16%
9%
5%
6%
31%
40%
18%
6%
1%
6%
10%
16%
30%
14%
22%
14%
21%
cde
hij
ij
j
k
kl
klm
oq
oq
45%
55%
8%
6%
14%
72%
41%
13%
5%
2%
10%
17%
23%
50%
79%
13%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Ordinary phone line - dialup access
17
10
1
1
-
-
-
1
1
-
14
2
13
3
1
16
1%
3%
*%
*%
-%
-%
-%
*%
1%
-%
1%
1%
1%
*%
*%
1%
bcdefgi
n
58%
8%
4%
-%
-%
-%
5%
5%
-%
86%
14%
81%
19%
6%
94%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a Wi-
Fi router. This would include superfast
broadband services.
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
78%
78%
89%
86%
76%
68%
84%
67%
73%
76%
77%
80%
86%
66%
83%
73%
eg
adeghi
adeghi
g
deghi
eg
m
o
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer with a SIM card
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
6%
7%
7%
8%
4%
5%
7%
9%
5%
4%
6%
6%
8%
4%
7%
6%
d
m
13%
16%
10%
5%
7%
11%
12%
3%
8%
87%
13%
75%
25%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
890
95
124
78
54
84
78
80
51
115
797
93
646
244
399
491
33%
29%
33%
34%
29%
36%
31%
35%
45%
39%
35%
25%
42%
22%
32%
35%
abcdfg
ad
k
m
11%
14%
9%
6%
9%
9%
9%
6%
13%
90%
10%
73%
27%
45%
55%
Accessing the internet on a device such
as a laptop or tablet using your mobile
phone's internet connection - known as
tethering
64
3
8
11
8
6
1
11
3
7
53
11
49
15
36
28
2%
1%
2%
5%
4%
3%
*%
5%
2%
2%
2%
3%
3%
1%
3%
2%
af
af
f
af
m
5%
12%
17%
12%
10%
1%
18%
4%
11%
83%
17%
77%
23%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Accessing the internet through a Mi-Fi
mobile broadband wireless router - which
taps into a 3G or 4G mobile network and
can be shared between devices within
range of the signal
41
6
4
-
5
6
2
5
-
6
35
7
31
10
17
24
2%
2%
1%
-%
3%
2%
1%
2%
-%
2%
2%
2%
2%
1%
1%
2%
ch
ch
ch
ch
ch
m
15%
10%
-%
13%
13%
5%
13%
-%
15%
84%
16%
76%
24%
41%
59%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
2253
288
338
207
155
175
216
181
90
252
1945
308
1454
796
1101
1152
84%
88%
91%
89%
82%
76%
87%
81%
79%
84%
84%
84%
94%
71%
87%
81%
egh
deghi
egh
eh
e
m
o
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
49%
51%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
2129
266
334
202
146
166
213
161
86
229
1830
300
1374
752
1066
1063
80%
81%
90%
86%
77%
72%
86%
72%
75%
77%
79%
82%
89%
67%
85%
75%
eg
adeghi
deghi
deghi
m
o
12%
16%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
67
13
3
1
5
10
5
12
3
5
58
9
47
20
25
42
2%
4%
1%
*%
2%
4%
2%
5%
3%
2%
3%
2%
3%
2%
2%
3%
bc
bc
bcfi
c
m
20%
5%
2%
7%
15%
8%
18%
5%
8%
87%
13%
70%
30%
37%
63%
SMARTPHONE ACCESS ONLY, NOT
FIXED OR NARROWBAND OR MOBILE
BROADBAND
99
17
2
4
6
7
3
17
5
17
94
6
62
38
28
72
4%
5%
1%
2%
3%
3%
1%
7%
4%
6%
4%
2%
4%
3%
2%
5%
bcf
b
b
bcef
bf
bcf
k
n
17%
2%
4%
6%
7%
3%
17%
5%
17%
94%
6%
62%
38%
28%
72%
ONLY MOBILE ACCESS, NOT FIXED OR
NARROWBAND
173
30
5
6
12
17
8
30
8
24
158
14
114
59
55
118
6%
9%
1%
3%
6%
7%
3%
13%
7%
8%
7%
4%
7%
5%
4%
8%
bcf
b
bcf
bcdefh
bc
bcf
k
m
n
18%
3%
4%
7%
10%
4%
17%
4%
14%
92%
8%
66%
34%
32%
68%
Other
4
1
-
-
-
-
-
2
-
-
3
1
3
1
1
2
*%
*%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
38%
-%
-%
-%
-%
-%
48%
-%
-%
86%
14%
78%
22%
39%
61%
Don't know
13
-
-
3
1
1
3
1
*
2
10
3
4
9
7
6
*%
-%
-%
1%
1%
1%
1%
*%
*%
1%
*%
1%
*%
1%
1%
*%
l
-%
-%
22%
11%
10%
20%
6%
3%
17%
79%
21%
30%
70%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
No internet access at home
399
38
33
20
31
55
30
40
22
45
344
55
89
307
144
254
15%
12%
9%
9%
17%
24%
12%
18%
20%
15%
15%
15%
6%
27%
11%
18%
bc
abcdfi
bc
abcf
bc
l
n
10%
8%
5%
8%
14%
7%
10%
6%
11%
86%
14%
22%
77%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Yes
143
74
69
**
**
**
**
**
**
**
**
**
**
**
**
123
**
**
**
85%
85%
85%
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
No
21
11
10
**
**
**
**
**
**
**
**
**
**
**
**
17
**
**
**
13%
13%
12%
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
54%
46%
**
**
**
**
**
**
**
**
**
**
**
**
78%
**
**
**
Don't know
4
2
2
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
2%
3%
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
49%
51%
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Yes
143
**
**
**
**
**
**
**
**
**
125
**
109
**
77
66
85%
**
**
**
**
**
**
**
**
**
85%
**
86%
**
87%
83%
**
**
**
**
**
**
**
**
**
87%
**
76%
**
54%
46%
No
21
**
**
**
**
**
**
**
**
**
17
**
15
**
10
12
13%
**
**
**
**
**
**
**
**
**
12%
**
12%
**
11%
15%
**
**
**
**
**
**
**
**
**
81%
**
72%
**
45%
55%
Don't know
4
**
**
**
**
**
**
**
**
**
4
**
2
**
2
2
3%
**
**
**
**
**
**
**
**
**
3%
**
2%
**
2%
3%
**
**
**
**
**
**
**
**
**
96%
**
54%
**
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
145
76
70
17
41
66
22
15
11
14
52
52
39
32
22
123
13
3
7
5%
6%
5%
5%
9%
7%
2%
4%
4%
4%
9%
7%
5%
5%
3%
5%
5%
2%
10%
f
cf
f
ghi
n
n
q
q
opq
52%
48%
12%
28%
45%
15%
10%
8%
9%
36%
36%
27%
22%
15%
84%
9%
2%
5%
No
21
11
10
3
3
8
7
1
1
3
3
6
3
4
9
17
2
2
1
1%
1%
1%
1%
1%
1%
1%
*%
*%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
l
54%
46%
16%
13%
39%
32%
7%
5%
16%
14%
28%
13%
18%
40%
78%
9%
7%
5%
Don't know
4
2
2
1
*
2
1
1
1
*
-
-
2
3
-
4
-
*
*
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
*%
-%
*%
-%
*%
*%
49%
51%
31%
4%
49%
15%
31%
15%
5%
-%
-%
38%
62%
-%
91%
-%
4%
5%
DO NOT HAVE MOBILE
BROADBAND CONNECTION IN
HOUSEHOLD
2504
1211
1293
343
424
839
898
395
276
308
540
654
676
542
632
2093
218
127
65
94%
93%
94%
94%
91%
92%
97%
96%
96%
95%
91%
92%
94%
93%
95%
94%
94%
96%
89%
cde
j
j
j
k
r
r
or
48%
52%
14%
17%
34%
36%
16%
11%
12%
22%
26%
27%
22%
25%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes
145
19
26
16
7
9
17
15
5
10
127
18
111
35
78
68
5%
6%
7%
7%
4%
4%
7%
7%
4%
3%
6%
5%
7%
3%
6%
5%
m
13%
18%
11%
5%
6%
11%
10%
3%
7%
87%
13%
76%
24%
54%
46%
No
21
4
2
1
1
2
1
4
*
2
17
4
15
6
10
12
1%
1%
*%
*%
*%
1%
*%
2%
*%
1%
1%
1%
1%
1%
1%
1%
18%
8%
5%
3%
10%
4%
17%
2%
10%
81%
19%
72%
28%
45%
55%
Don't know
4
-
-
-
-
1
1
1
-
1
4
*
2
2
2
2
*%
-%
-%
-%
-%
*%
*%
1%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
18%
15%
27%
-%
31%
96%
4%
54%
46%
51%
49%
DO NOT HAVE MOBILE BROADBAND
CONNECTION IN HOUSEHOLD
2504
305
343
216
181
220
230
204
108
285
2160
344
1423
1075
1169
1335
94%
93%
93%
92%
96%
95%
93%
91%
95%
96%
94%
94%
92%
96%
93%
94%
g
l
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
57%
43%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
193
107
86
30
55
78
30
22
13
24
61
54
62
37
40
116
20
13
44
Effective Weighted Sample
134
70
64
20
38
55
23
17
11
14
44
40
44
28
28
104
15
9
39
Total
145
76
70
17
41
66
22
15
11
14
52
52
39
32
22
123
13
3
7
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
To have access to broadband on
the move
71
35
**
**
**
**
**
**
**
**
**
**
**
**
**
62
**
**
**
49%
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
50%
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
Because I don't want to pay for a
landline
20
13
**
**
**
**
**
**
**
**
**
**
**
**
**
18
**
**
**
14%
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
67%
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
As a back-up in case I have
problems with my fixed broadband
line
19
12
**
**
**
**
**
**
**
**
**
**
**
**
**
17
**
**
**
13%
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
64%
**
**
**
**
**
**
**
**
**
**
**
**
**
94%
**
**
**
Because it was cheaper than a fixed
broadband contract
15
6
**
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
**
10%
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
41%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
Because it is less of a commitment
than a fixed broadband contract
11
9
**
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
7%
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
79%
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
193
107
86
30
55
78
30
22
13
24
61
54
62
37
40
116
20
13
44
Effective Weighted Sample
134
70
64
20
38
55
23
17
11
14
44
40
44
28
28
104
15
9
39
Total
145
76
70
17
41
66
22
15
11
14
52
52
39
32
22
123
13
3
7
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
For work/ my employer purchased it
7
6
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
5%
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
90%
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
Other
25
11
**
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
17%
14%
**
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
58%
**
**
**
Don't know
4
3
**
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
68%
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
~o
Unweighted total
193
13
18
16
9
10
16
16
10
8
149
44
139
54
99
94
Effective Weighted Sample
134
13
17
16
8
10
15
16
10
8
114
20
96
39
72
62
Total
145
19
26
16
7
9
17
15
5
10
127
18
111
35
78
68
**
**
**
**
**
**
**
**
**
87%
**
76%
**
**
**
To have access to broadband on the
move
71
**
**
**
**
**
**
**
**
**
61
**
58
**
**
**
49%
**
**
**
**
**
**
**
**
**
48%
**
53%
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
82%
**
**
**
Because I don't want to pay for a landline
20
**
**
**
**
**
**
**
**
**
18
**
14
**
**
**
14%
**
**
**
**
**
**
**
**
**
14%
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
72%
**
**
**
As a back-up in case I have problems with
my fixed broadband line
19
**
**
**
**
**
**
**
**
**
17
**
15
**
**
**
13%
**
**
**
**
**
**
**
**
**
13%
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
83%
**
**
**
Because it was cheaper than a fixed
broadband contract
15
**
**
**
**
**
**
**
**
**
13
**
10
**
**
**
10%
**
**
**
**
**
**
**
**
**
10%
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
68%
**
**
**
Because it is less of a commitment than a
fixed broadband contract
11
**
**
**
**
**
**
**
**
**
10
**
7
**
**
**
7%
**
**
**
**
**
**
**
**
**
8%
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
97%
**
66%
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE39). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
~o
Unweighted total
193
13
18
16
9
10
16
16
10
8
149
44
139
54
99
94
Effective Weighted Sample
134
13
17
16
8
10
15
16
10
8
114
20
96
39
72
62
Total
145
19
26
16
7
9
17
15
5
10
127
18
111
35
78
68
**
**
**
**
**
**
**
**
**
87%
**
76%
**
**
**
For work/ my employer purchased it
7
**
**
**
**
**
**
**
**
**
4
**
6
**
**
**
5%
**
**
**
**
**
**
**
**
**
3%
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
53%
**
90%
**
**
**
Other
25
**
**
**
**
**
**
**
**
**
24
**
19
**
**
**
17%
**
**
**
**
**
**
**
**
**
19%
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
76%
**
**
**
Don't know
4
**
**
**
**
**
**
**
**
**
4
**
1
**
**
**
3%
**
**
**
**
**
**
**
**
**
3%
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
32%
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
193
107
86
30
55
78
30
22
13
24
61
54
62
37
40
116
20
13
44
Effective Weighted Sample
134
70
64
20
38
55
23
17
11
14
44
40
44
28
28
104
15
9
39
Total
145
76
70
17
41
66
22
15
11
14
52
52
39
32
22
123
13
3
7
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
I always use in the home
27
11
**
**
**
**
**
**
**
**
**
**
**
**
**
24
**
**
**
19%
15%
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
41%
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
I mainly use in the home
26
12
**
**
**
**
**
**
**
**
**
**
**
**
**
24
**
**
**
18%
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
46%
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
I use equally in the home and
outside the home
49
33
**
**
**
**
**
**
**
**
**
**
**
**
**
41
**
**
**
34%
44%
**
**
**
**
**
**
**
**
**
**
**
**
**
33%
**
**
**
68%
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
I mainly use outside the home
26
13
**
**
**
**
**
**
**
**
**
**
**
**
**
22
**
**
**
18%
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
**
**
I always use outside the home
13
6
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
9%
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
45%
**
**
**
**
**
**
**
**
**
**
**
**
**
72%
**
**
**
ALWAYS/ MAINLY USE IN THE
HOME
54
23
**
**
**
**
**
**
**
**
**
**
**
**
**
48
**
**
**
37%
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
39%
**
**
**
44%
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
193
107
86
30
55
78
30
22
13
24
61
54
62
37
40
116
20
13
44
Effective Weighted Sample
134
70
64
20
38
55
23
17
11
14
44
40
44
28
28
104
15
9
39
Total
145
76
70
17
41
66
22
15
11
14
52
52
39
32
22
123
13
3
7
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
ALWAYS/ MAINLY USE OUTSIDE
THE HOME
40
19
**
**
**
**
**
**
**
**
**
**
**
**
**
31
**
**
**
27%
25%
**
**
**
**
**
**
**
**
**
**
**
**
**
25%
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
78%
**
**
**
EVER USE OUTSIDE THE HOME
115
65
**
**
**
**
**
**
**
**
**
**
**
**
**
96
**
**
**
79%
85%
**
**
**
**
**
**
**
**
**
**
**
**
**
78%
**
**
**
56%
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
Don't know
3
-
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
~o
Unweighted total
193
13
18
16
9
10
16
16
10
8
149
44
139
54
99
94
Effective Weighted Sample
134
13
17
16
8
10
15
16
10
8
114
20
96
39
72
62
Total
145
19
26
16
7
9
17
15
5
10
127
18
111
35
78
68
**
**
**
**
**
**
**
**
**
87%
**
76%
**
**
**
I always use in the home
27
**
**
**
**
**
**
**
**
**
26
**
16
**
**
**
19%
**
**
**
**
**
**
**
**
**
20%
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
94%
**
59%
**
**
**
I mainly use in the home
26
**
**
**
**
**
**
**
**
**
25
**
18
**
**
**
18%
**
**
**
**
**
**
**
**
**
20%
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
97%
**
67%
**
**
**
I use equally in the home and outside the
home
49
**
**
**
**
**
**
**
**
**
43
**
41
**
**
**
34%
**
**
**
**
**
**
**
**
**
33%
**
37%
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
84%
**
**
**
I mainly use outside the home
26
**
**
**
**
**
**
**
**
**
20
**
22
**
**
**
18%
**
**
**
**
**
**
**
**
**
15%
**
20%
**
**
**
**
**
**
**
**
**
**
**
**
74%
**
84%
**
**
**
I always use outside the home
13
**
**
**
**
**
**
**
**
**
11
**
11
**
**
**
9%
**
**
**
**
**
**
**
**
**
9%
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
84%
**
**
**
ALWAYS/ MAINLY USE IN THE HOME
54
**
**
**
**
**
**
**
**
**
51
**
34
**
**
**
37%
**
**
**
**
**
**
**
**
**
40%
**
30%
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
63%
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22C). SHOWCARD Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
~o
Unweighted total
193
13
18
16
9
10
16
16
10
8
149
44
139
54
99
94
Effective Weighted Sample
134
13
17
16
8
10
15
16
10
8
114
20
96
39
72
62
Total
145
19
26
16
7
9
17
15
5
10
127
18
111
35
78
68
**
**
**
**
**
**
**
**
**
87%
**
76%
**
**
**
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
40
**
**
**
**
**
**
**
**
**
31
**
34
**
**
**
27%
**
**
**
**
**
**
**
**
**
24%
**
30%
**
**
**
**
**
**
**
**
**
**
**
**
77%
**
84%
**
**
**
EVER USE OUTSIDE THE HOME
115
**
**
**
**
**
**
**
**
**
99
**
92
**
**
**
79%
**
**
**
**
**
**
**
**
**
78%
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
80%
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
3
**
2
**
**
**
2%
**
**
**
**
**
**
**
**
**
2%
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
78%
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
156
91
65
24
46
63
23
14
6
21
57
49
55
26
26
89
14
11
42
Effective Weighted Sample
105
59
46
16
31
42
17
11
5
11
40
36
38
19
18
80
11
7
37
Total
115
65
51
15
34
50
17
10
5
11
47
48
34
20
13
96
10
3
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
When travelling (e.g. on a train or in
a car)
81
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
70%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Outdoors
67
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
58%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Indoor public spaces (e.g.
pub/restaurant/ theatre/ shopping
centre)
54
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
At your work place
48
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
In other people's home (e.g. friends/
family)
44
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
38%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
~o
Unweighted total
156
7
17
16
6
8
11
12
4
8
117
39
120
36
85
71
Effective Weighted Sample
105
7
16
16
6
8
11
12
4
8
88
18
81
25
60
45
Total
115
10
25
16
5
7
12
10
2
10
99
17
92
23
65
50
**
**
**
**
**
**
**
**
**
86%
**
80%
**
**
**
When travelling (e.g. on a train or in a car)
81
**
**
**
**
**
**
**
**
**
67
**
65
**
**
**
70%
**
**
**
**
**
**
**
**
**
67%
**
71%
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
80%
**
**
**
Outdoors
67
**
**
**
**
**
**
**
**
**
54
**
56
**
**
**
58%
**
**
**
**
**
**
**
**
**
55%
**
61%
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
84%
**
**
**
Indoor public spaces (e.g. pub/restaurant/
theatre/ shopping centre)
54
**
**
**
**
**
**
**
**
**
45
**
46
**
**
**
47%
**
**
**
**
**
**
**
**
**
46%
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
85%
**
**
**
At your work place
48
**
**
**
**
**
**
**
**
**
38
**
48
**
**
**
42%
**
**
**
**
**
**
**
**
**
38%
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
79%
**
100%
**
**
**
In other people's home (e.g. friends/
family)
44
**
**
**
**
**
**
**
**
**
37
**
35
**
**
**
38%
**
**
**
**
**
**
**
**
**
37%
**
38%
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
79%
**
**
**
Other
3
**
**
**
**
**
**
**
**
**
3
**
1
**
**
**
3%
**
**
**
**
**
**
**
**
**
3%
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
26%
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
~n
~o
Unweighted total
156
7
17
16
6
8
11
12
4
8
117
39
120
36
85
71
Effective Weighted Sample
105
7
16
16
6
8
11
12
4
8
88
18
81
25
60
45
Total
115
10
25
16
5
7
12
10
2
10
99
17
92
23
65
50
**
**
**
**
**
**
**
**
**
86%
**
80%
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
1
**
1
**
**
**
2%
**
**
**
**
**
**
**
**
**
2%
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
56%
**
44%
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2467
1226
1241
400
457
928
682
236
242
368
629
654
806
521
486
1548
288
331
300
Effective Weighted Sample
1765
874
891
282
327
661
500
168
180
250
472
474
590
378
350
1384
190
232
262
Total
1873
928
945
296
358
731
487
154
175
248
540
584
538
406
344
1596
140
91
46
50%
50%
16%
19%
39%
26%
8%
9%
13%
29%
31%
29%
22%
18%
85%
7%
5%
2%
1
135
42
93
16
23
43
53
36
28
19
8
20
31
34
51
115
8
8
4
7%
5%
10%
6%
6%
6%
11%
23%
16%
8%
2%
3%
6%
8%
15%
7%
6%
9%
9%
a
cde
ij
ij
j
k
klm
31%
69%
12%
17%
32%
39%
26%
20%
14%
6%
15%
23%
25%
37%
85%
6%
6%
3%
2
1085
562
523
87
249
411
338
72
110
161
362
383
305
224
173
923
85
52
24
58%
61%
55%
29%
69%
56%
69%
46%
63%
65%
67%
66%
57%
55%
50%
58%
61%
57%
53%
b
ce
c
ce
g
g
g
lmn
52%
48%
8%
23%
38%
31%
7%
10%
15%
33%
35%
28%
21%
16%
85%
8%
5%
2%
3
356
179
177
98
45
161
52
26
21
40
95
105
96
85
70
310
23
15
8
19%
19%
19%
33%
12%
22%
11%
17%
12%
16%
18%
18%
18%
21%
20%
19%
16%
16%
18%
def
df
50%
50%
28%
13%
45%
15%
7%
6%
11%
27%
30%
27%
24%
20%
87%
6%
4%
2%
4
219
111
108
66
31
92
30
12
11
22
57
59
81
42
36
181
20
11
6
12%
12%
11%
22%
9%
13%
6%
8%
6%
9%
11%
10%
15%
10%
11%
11%
15%
12%
13%
def
f
kmn
51%
49%
30%
14%
42%
14%
6%
5%
10%
26%
27%
37%
19%
17%
83%
9%
5%
3%
5 or more
74
32
43
28
11
23
13
8
5
6
16
16
25
19
14
63
3
5
3
4%
3%
5%
9%
3%
3%
3%
5%
3%
2%
3%
3%
5%
5%
4%
4%
2%
6%
6%
def
p
43%
57%
38%
15%
30%
17%
10%
6%
8%
22%
21%
34%
25%
19%
85%
4%
7%
4%
Don't know
4
3
1
-
*
2
2
1
2
*
*
1
-
3
-
4
-
*
*
*%
*%
*%
-%
*%
*%
*%
1%
1%
*%
*%
*%
-%
1%
-%
*%
-%
*%
*%
j
l
70%
30%
-%
6%
48%
46%
27%
45%
6%
4%
27%
-%
73%
-%
88%
-%
8%
3%
Mean number of people
2.4
2.5
2.4
3.0
2.3
2.5
2.2
2.1
2.0
2.3
2.5
2.4
2.5
2.4
2.3
2.4
2.4
2.4
2.5
def
df
h
ghi
kmn
Standard deviation
1.00
.94
1.06
1.23
.87
.96
.86
1.20
.92
.86
.84
.88
1.04
1.03
1.09
1.00
.91
1.05
1.23
Standard error
.02
.03
.03
.06
.04
.03
.03
.08
.06
.04
.03
.03
.04
.05
.05
.03
.05
.06
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2467
181
208
186
167
153
189
143
151
170
1797
670
1541
921
1316
1151
Effective Weighted Sample
1765
175
196
180
160
147
182
138
145
162
1465
318
1093
688
917
849
Total
1873
236
305
180
131
149
192
130
71
202
1612
262
1239
631
947
926
13%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
66%
34%
51%
49%
1
135
14
20
20
10
3
19
11
7
9
113
22
69
65
63
72
7%
6%
7%
11%
7%
2%
10%
9%
11%
5%
7%
9%
6%
10%
7%
8%
e
ei
e
e
e
ei
l
10%
15%
15%
7%
2%
14%
8%
6%
7%
83%
17%
51%
48%
47%
53%
2
1085
123
193
93
80
75
120
81
33
125
921
164
735
349
591
494
58%
52%
63%
52%
61%
50%
62%
62%
47%
62%
57%
63%
59%
55%
62%
53%
aceh
h
ceh
eh
eh
o
11%
18%
9%
7%
7%
11%
7%
3%
12%
85%
15%
68%
32%
54%
46%
3
356
58
48
33
25
33
37
17
17
44
311
45
247
109
168
188
19%
24%
16%
18%
19%
22%
19%
13%
23%
22%
19%
17%
20%
17%
18%
20%
bg
g
g
16%
13%
9%
7%
9%
10%
5%
5%
12%
87%
13%
69%
31%
47%
53%
4
219
32
28
27
14
25
11
14
9
21
193
26
150
69
97
122
12%
14%
9%
15%
11%
17%
6%
11%
13%
10%
12%
10%
12%
11%
10%
13%
f
f
bf
f
15%
13%
12%
7%
12%
5%
6%
4%
9%
88%
12%
68%
32%
44%
56%
5 or more
74
9
16
7
2
14
4
4
4
4
71
4
36
37
27
48
4%
4%
5%
4%
2%
9%
2%
3%
6%
2%
4%
1%
3%
6%
3%
5%
dfgi
fi
k
l
n
12%
21%
10%
3%
18%
5%
6%
6%
5%
95%
5%
48%
49%
36%
64%
Don't know
4
-
-
-
-
-
1
3
-
-
4
*
2
2
1
3
*%
-%
-%
-%
-%
-%
1%
2%
-%
-%
*%
*%
*%
*%
*%
*%
b
-%
-%
-%
-%
-%
24%
64%
-%
-%
88%
12%
52%
48%
27%
73%
Mean number of people
2.4
2.5
2.5
2.5
2.3
2.8
2.2
2.3
2.5
2.4
2.5
2.3
2.4
2.4
2.4
2.5
f
f
f
abcdfgi
dfg
k
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Standard deviation
1.00
.98
1.06
1.01
.91
1.15
.86
1.02
1.14
.83
1.02
.86
.94
1.10
.92
1.08
Standard error
.02
.07
.07
.07
.07
.09
.06
.09
.09
.06
.02
.03
.02
.04
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
192
103
89
33
53
76
30
18
14
22
59
56
57
42
37
121
20
17
34
Effective Weighted Sample
137
72
66
23
36
58
22
14
11
14
45
42
42
32
26
109
14
13
30
Total
152
80
71
21
40
68
23
12
11
15
54
54
38
37
22
129
12
5
5
53%
**
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
1
36
19
**
**
**
**
**
**
**
**
**
**
**
**
**
31
**
**
**
24%
23%
**
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
2
83
44
**
**
**
**
**
**
**
**
**
**
**
**
**
72
**
**
**
55%
55%
**
**
**
**
**
**
**
**
**
**
**
**
**
56%
**
**
**
53%
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
3
19
12
**
**
**
**
**
**
**
**
**
**
**
**
**
17
**
**
**
13%
14%
**
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
60%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
4
4
3
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
3%
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
74%
**
**
**
**
**
**
**
**
**
**
**
**
**
45%
**
**
**
5 or more
2
*
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
*%
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
**
61%
**
**
**
Don't know
7
3
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
96%
**
**
**
Mean number of people
1.9
1.9
**
**
**
**
**
**
**
**
**
**
**
**
**
1.8
**
**
**
Standard deviation
.88
.86
**
**
**
**
**
**
**
**
**
**
**
**
**
.83
**
**
**
Standard error
.06
.08
**
**
**
**
**
**
**
**
**
**
**
**
**
.08
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
192
15
18
17
9
11
17
18
9
7
147
45
140
52
100
92
Effective Weighted Sample
137
15
17
17
9
11
16
18
9
7
115
23
103
36
75
63
Total
152
21
26
18
7
10
17
17
4
9
130
22
119
33
81
71
**
**
**
**
**
**
**
**
**
86%
**
78%
**
53%
**
1
36
**
**
**
**
**
**
**
**
**
34
**
26
**
23
**
24%
**
**
**
**
**
**
**
**
**
26%
**
22%
**
28%
**
**
**
**
**
**
**
**
**
**
92%
**
72%
**
63%
**
2
83
**
**
**
**
**
**
**
**
**
71
**
70
**
43
**
55%
**
**
**
**
**
**
**
**
**
55%
**
59%
**
53%
**
**
**
**
**
**
**
**
**
**
86%
**
84%
**
52%
**
3
19
**
**
**
**
**
**
**
**
**
15
**
12
**
8
**
13%
**
**
**
**
**
**
**
**
**
12%
**
10%
**
10%
**
**
**
**
**
**
**
**
**
**
78%
**
63%
**
41%
**
4
4
**
**
**
**
**
**
**
**
**
4
**
2
**
2
**
3%
**
**
**
**
**
**
**
**
**
3%
**
2%
**
3%
**
**
**
**
**
**
**
**
**
**
94%
**
59%
**
53%
**
5 or more
2
**
**
**
**
**
**
**
**
**
2
**
1
**
*
**
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
*%
**
**
**
**
**
**
**
**
**
**
100%
**
76%
**
14%
**
Don't know
7
**
**
**
**
**
**
**
**
**
5
**
7
**
5
**
5%
**
**
**
**
**
**
**
**
**
4%
**
6%
**
6%
**
**
**
**
**
**
**
**
**
**
64%
**
99%
**
67%
**
Mean number of people
1.9
**
**
**
**
**
**
**
**
**
1.9
**
1.8
**
1.8
**
Standard deviation
.88
**
**
**
**
**
**
**
**
**
.87
**
.85
**
.85
**
Standard error
.06
**
**
**
**
**
**
**
**
**
.07
**
.07
**
.08
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
Sky
494
237
257
82
117
194
100
47
45
59
141
136
139
117
102
398
46
36
13
22%
21%
22%
25%
27%
23%
16%
19%
19%
19%
24%
20%
21%
24%
22%
21%
25%
32%
23%
f
f
f
or
48%
52%
17%
24%
39%
20%
10%
9%
12%
29%
28%
28%
24%
21%
81%
9%
7%
3%
Virgin Media (NTL/ Telewest/
Blueyonder)
455
250
205
77
96
180
102
39
46
65
115
126
140
104
85
389
44
17
5
20%
22%
18%
23%
22%
21%
16%
16%
20%
21%
20%
19%
22%
21%
18%
20%
24%
15%
8%
b
f
f
f
qr
qr
r
55%
45%
17%
21%
40%
22%
9%
10%
14%
25%
28%
31%
23%
19%
86%
10%
4%
1%
BT Infinity
261
133
129
28
37
108
88
18
15
34
82
113
73
43
32
238
5
8
10
12%
12%
11%
8%
8%
13%
14%
7%
6%
11%
14%
17%
11%
9%
7%
12%
3%
7%
18%
cd
cd
gh
lmn
n
pq
p
opq
51%
49%
11%
14%
41%
34%
7%
6%
13%
32%
43%
28%
16%
12%
91%
2%
3%
4%
Talk Talk (Carphone Warehouse)
257
120
136
26
50
95
86
40
23
42
49
71
60
61
65
225
15
11
6
11%
11%
12%
8%
11%
11%
14%
16%
10%
14%
8%
11%
9%
12%
14%
12%
8%
9%
10%
c
hj
j
l
47%
53%
10%
19%
37%
34%
16%
9%
16%
19%
28%
23%
24%
25%
88%
6%
4%
2%
BT Total Broadband/ BT Yahoo/ BT
Openworld
228
116
112
35
22
82
89
17
22
40
61
79
72
48
29
177
32
12
7
10%
10%
10%
10%
5%
10%
14%
7%
9%
13%
10%
12%
11%
10%
6%
9%
17%
11%
12%
d
d
de
g
n
n
oq
51%
49%
15%
10%
36%
39%
7%
9%
17%
27%
35%
32%
21%
13%
78%
14%
5%
3%
BT (other/ unspecified)
130
56
74
21
23
37
49
11
14
16
47
42
37
22
28
97
15
9
9
6%
5%
6%
6%
5%
4%
8%
5%
6%
5%
8%
6%
6%
5%
6%
5%
8%
8%
16%
e
o
opq
43%
57%
16%
17%
29%
38%
9%
11%
12%
36%
33%
29%
17%
21%
75%
12%
7%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
Plusnet
57
31
25
6
13
16
23
8
10
6
17
16
23
9
9
50
3
3
1
3%
3%
2%
2%
3%
2%
4%
3%
4%
2%
3%
2%
4%
2%
2%
3%
2%
3%
1%
e
55%
45%
10%
22%
28%
40%
14%
17%
10%
30%
28%
41%
16%
15%
88%
5%
5%
1%
'3'
41
16
24
7
11
20
3
12
8
6
6
1
7
17
15
36
2
2
-
2%
1%
2%
2%
2%
2%
*%
5%
4%
2%
1%
*%
1%
3%
3%
2%
1%
2%
-%
f
f
f
j
j
kl
kl
r
r
40%
60%
16%
26%
50%
7%
29%
21%
15%
16%
4%
18%
42%
37%
89%
6%
5%
-%
AOL
25
14
11
1
1
7
15
3
1
4
5
7
8
6
4
22
1
1
*
1%
1%
1%
*%
*%
1%
2%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
cde
55%
45%
5%
6%
29%
61%
13%
3%
17%
20%
27%
33%
22%
17%
89%
5%
6%
1%
O2
21
8
13
4
8
5
4
6
3
2
4
3
5
2
10
16
2
1
2
1%
1%
1%
1%
2%
1%
1%
2%
1%
1%
1%
*%
1%
*%
2%
1%
1%
1%
3%
ef
j
klm
oq
38%
62%
18%
40%
25%
18%
30%
14%
12%
21%
14%
25%
9%
51%
76%
12%
4%
9%
Tesco.net
17
8
9
3
3
7
5
2
4
1
4
3
5
5
4
13
3
1
*
1%
1%
1%
1%
1%
1%
1%
1%
2%
*%
1%
*%
1%
1%
1%
1%
1%
1%
*%
46%
54%
15%
16%
41%
28%
13%
23%
7%
24%
19%
28%
30%
24%
77%
15%
6%
1%
Orange
15
10
5
2
2
7
4
2
3
1
2
3
*
6
6
12
2
1
*
1%
1%
*%
1%
*%
1%
1%
1%
1%
*%
*%
*%
*%
1%
1%
1%
1%
1%
*%
l
l
64%
36%
13%
11%
48%
27%
16%
17%
7%
13%
17%
2%
41%
40%
77%
14%
8%
1%
T-Mobile
14
9
6
-
7
6
2
-
4
4
2
3
7
1
3
13
*
*
*
1%
1%
*%
-%
2%
1%
*%
-%
2%
1%
*%
*%
1%
*%
1%
1%
*%
*%
*%
cf
gj
60%
40%
-%
48%
40%
12%
-%
31%
30%
13%
19%
52%
8%
21%
95%
1%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3062
1500
1562
464
572
1101
925
391
338
441
685
763
991
622
686
1881
381
418
382
Effective Weighted Sample
2169
1063
1107
321
410
778
668
272
248
303
512
549
718
450
486
1676
252
295
333
Total
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
Vodafone
14
7
7
3
3
7
1
5
2
-
4
3
3
3
6
10
3
1
*
1%
1%
1%
1%
1%
1%
*%
2%
1%
-%
1%
*%
*%
1%
1%
1%
2%
1%
*%
i
49%
51%
22%
20%
49%
9%
34%
12%
-%
26%
19%
18%
18%
44%
72%
20%
7%
2%
Post Office
12
5
7
3
2
4
3
3
1
*
3
2
3
3
4
11
-
1
-
1%
*%
1%
1%
*%
*%
1%
1%
1%
*%
*%
*%
1%
1%
1%
1%
-%
1%
-%
42%
58%
26%
15%
32%
27%
23%
10%
4%
23%
17%
27%
26%
30%
92%
-%
8%
-%
Other
66
25
41
6
11
22
27
4
6
7
18
34
13
11
9
62
1
2
1
3%
2%
4%
2%
3%
3%
4%
1%
2%
2%
3%
5%
2%
2%
2%
3%
1%
1%
2%
c
lmn
p
38%
62%
9%
17%
33%
41%
6%
8%
10%
27%
51%
19%
16%
14%
94%
2%
2%
2%
TOTAL BT
619
304
314
84
82
228
226
46
51
90
191
234
183
113
89
512
52
29
26
27%
27%
27%
25%
18%
27%
36%
19%
22%
29%
33%
35%
28%
23%
19%
27%
28%
25%
45%
d
d
cde
gh
gh
lmn
n
opq
49%
51%
14%
13%
37%
36%
7%
8%
14%
31%
38%
30%
18%
14%
83%
8%
5%
4%
Don't know
94
40
54
22
26
23
22
20
17
8
8
13
23
21
37
80
6
6
2
4%
4%
5%
7%
6%
3%
4%
8%
7%
3%
1%
2%
4%
4%
8%
4%
3%
5%
4%
ef
e
ij
ij
k
klm
43%
57%
23%
28%
25%
24%
22%
18%
8%
8%
13%
24%
23%
40%
85%
6%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
Sky
494
62
63
46
28
50
38
36
24
50
444
49
327
164
246
248
22%
22%
19%
22%
18%
28%
18%
20%
26%
20%
23%
16%
22%
20%
22%
21%
bdf
df
k
13%
13%
9%
6%
10%
8%
7%
5%
10%
90%
10%
66%
33%
50%
50%
Virgin Media (NTL/ Telewest/ Blueyonder)
455
61
47
37
28
59
61
30
28
38
428
26
309
146
181
274
20%
21%
14%
18%
18%
34%
28%
17%
31%
15%
22%
8%
21%
18%
16%
24%
b
abcdgi
bcdgi
abcdgi
k
n
13%
10%
8%
6%
13%
13%
7%
6%
8%
94%
6%
68%
32%
40%
60%
BT Infinity
261
33
68
39
17
15
12
18
7
30
205
57
168
94
152
109
12%
11%
20%
19%
11%
9%
5%
10%
7%
12%
10%
18%
11%
12%
14%
9%
f
adefghi
adefghi
f
f
j
o
13%
26%
15%
6%
6%
4%
7%
3%
11%
78%
22%
64%
36%
58%
42%
Talk Talk (Carphone Warehouse)
257
30
50
18
30
12
17
24
10
34
235
22
151
106
130
126
11%
10%
15%
9%
19%
7%
8%
13%
11%
13%
12%
7%
10%
13%
12%
11%
cef
acefh
e
e
k
l
12%
20%
7%
12%
5%
6%
9%
4%
13%
91%
9%
59%
41%
51%
49%
BT Total Broadband/ BT Yahoo/ BT
Openworld
228
27
35
13
15
6
42
11
5
23
158
70
150
77
142
86
10%
9%
10%
6%
10%
4%
19%
6%
5%
9%
8%
23%
10%
10%
13%
7%
e
e
e
abcdeghi
e
j
o
12%
15%
6%
7%
3%
18%
5%
2%
10%
69%
31%
66%
34%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
BT (other/ unspecified)
130
9
30
14
5
7
11
5
2
14
107
23
82
47
72
58
6%
3%
9%
7%
3%
4%
5%
3%
2%
5%
5%
7%
6%
6%
6%
5%
adgh
h
7%
23%
11%
4%
6%
8%
4%
1%
11%
83%
17%
64%
36%
55%
45%
Plusnet
57
5
3
9
4
2
7
5
1
13
42
15
38
19
30
27
3%
2%
1%
4%
3%
1%
3%
3%
2%
5%
2%
5%
3%
2%
3%
2%
be
be
j
9%
6%
16%
8%
3%
13%
9%
3%
22%
74%
26%
66%
34%
53%
47%
'3'
41
3
7
2
3
3
2
11
1
6
37
4
24
17
13
28
2%
1%
2%
1%
2%
2%
1%
6%
1%
2%
2%
1%
2%
2%
1%
2%
abcdefh
n
8%
17%
6%
7%
7%
4%
26%
2%
14%
90%
10%
58%
42%
31%
69%
AOL
25
2
7
3
5
-
-
1
-
2
20
5
14
11
15
10
1%
1%
2%
2%
3%
-%
-%
1%
-%
1%
1%
2%
1%
1%
1%
1%
fh
efh
10%
29%
13%
22%
-%
-%
6%
-%
9%
81%
19%
55%
45%
60%
40%
O2
21
-
-
-
2
4
-
3
2
5
19
1
11
10
7
14
1%
-%
-%
-%
1%
2%
-%
1%
2%
2%
1%
*%
1%
1%
1%
1%
abcf
abcf
abcf
-%
-%
-%
8%
21%
-%
12%
10%
24%
93%
7%
52%
48%
33%
67%
Tesco.net
17
-
5
2
1
2
1
-
*
2
14
3
12
4
8
8
1%
-%
1%
1%
*%
1%
*%
-%
1%
1%
1%
1%
1%
1%
1%
1%
-%
28%
11%
3%
12%
6%
-%
3%
14%
83%
17%
75%
25%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3062
218
231
220
199
183
218
200
196
216
2229
833
1829
1227
1583
1479
Effective Weighted Sample
2169
210
218
213
191
176
210
193
188
206
1805
388
1293
902
1085
1085
Total
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
Orange
15
-
2
3
2
2
-
-
1
3
14
1
5
10
6
9
1%
-%
*%
1%
1%
1%
-%
-%
1%
1%
1%
*%
*%
1%
1%
1%
l
-%
11%
18%
11%
11%
-%
-%
4%
23%
96%
4%
33%
67%
41%
59%
T-Mobile
14
4
-
1
3
-
-
1
-
5
14
*
12
2
3
12
1%
1%
-%
1%
2%
-%
-%
*%
-%
2%
1%
*%
1%
*%
*%
1%
bf
n
30%
-%
7%
19%
-%
-%
6%
-%
33%
98%
2%
82%
18%
18%
82%
Vodafone
14
-
2
-
-
1
3
2
1
1
13
1
7
7
6
8
1%
-%
1%
-%
-%
1%
1%
1%
1%
*%
1%
*%
*%
1%
1%
1%
-%
12%
-%
-%
9%
20%
15%
8%
8%
92%
8%
49%
51%
41%
59%
Post Office
12
3
2
-
-
-
1
3
*
2
8
4
7
5
6
6
1%
1%
1%
-%
-%
-%
*%
2%
*%
1%
*%
1%
*%
1%
1%
1%
22%
15%
-%
-%
-%
8%
25%
3%
20%
69%
31%
58%
42%
49%
51%
Other
66
9
8
10
2
1
7
19
1
6
55
11
43
23
39
28
3%
3%
2%
5%
1%
*%
3%
10%
2%
2%
3%
4%
3%
3%
3%
2%
de
e
abcdefhi
13%
12%
15%
2%
1%
11%
28%
2%
9%
83%
17%
65%
35%
58%
42%
TOTAL BT
619
69
133
66
37
29
64
34
13
67
470
149
400
217
366
253
27%
24%
39%
31%
24%
16%
29%
19%
14%
26%
24%
48%
27%
27%
33%
22%
h
adefghi
egh
h
egh
eh
j
o
11%
21%
11%
6%
5%
10%
6%
2%
11%
76%
24%
65%
35%
59%
41%
Don't know
94
17
5
10
8
10
13
7
1
9
81
13
57
37
33
61
4%
6%
2%
5%
5%
6%
6%
4%
1%
4%
4%
4%
4%
5%
3%
5%
bh
bh
bh
bh
n
18%
6%
10%
8%
11%
14%
7%
1%
10%
86%
14%
60%
40%
35%
65%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
General surfing/ browsing the
internet
1964
960
1005
313
398
755
499
211
193
262
532
602
577
397
389
1662
157
98
48
85%
86%
85%
88%
87%
87%
80%
78%
80%
85%
91%
90%
87%
82%
80%
86%
84%
88%
82%
f
f
f
g
ghi
mn
mn
49%
51%
16%
20%
38%
25%
11%
10%
13%
27%
31%
29%
20%
20%
85%
8%
5%
2%
Sending and receiving e-mail
1908
937
971
287
401
746
474
187
187
258
533
601
588
380
338
1623
159
85
41
83%
83%
83%
81%
88%
86%
76%
69%
77%
84%
92%
90%
89%
79%
70%
84%
86%
76%
71%
cf
cf
g
gh
ghi
mn
mn
n
qr
qr
49%
51%
15%
21%
39%
25%
10%
10%
14%
28%
32%
31%
20%
18%
85%
8%
4%
2%
Purchasing goods/services/ tickets
etc.
1435
714
721
202
288
576
369
120
128
211
462
472
456
287
220
1193
135
73
34
62%
64%
61%
57%
63%
66%
59%
45%
53%
69%
79%
71%
69%
60%
45%
61%
73%
65%
58%
cf
g
gh
ghi
mn
mn
n
or
50%
50%
14%
20%
40%
26%
8%
9%
15%
32%
33%
32%
20%
15%
83%
9%
5%
2%
Banking
1398
698
701
183
320
601
294
125
139
186
462
466
441
290
201
1188
118
64
28
61%
62%
60%
52%
70%
69%
47%
46%
57%
61%
79%
70%
67%
60%
41%
61%
64%
57%
48%
cf
cf
g
g
ghi
mn
mn
n
r
r
r
50%
50%
13%
23%
43%
21%
9%
10%
13%
33%
33%
32%
21%
14%
85%
8%
5%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
1210
547
664
266
310
469
165
130
119
147
349
352
377
230
252
1010
100
72
28
53%
49%
56%
75%
68%
54%
27%
48%
49%
48%
60%
53%
57%
48%
52%
52%
54%
65%
48%
a
def
ef
f
ghi
m
opr
45%
55%
22%
26%
39%
14%
11%
10%
12%
29%
29%
31%
19%
21%
83%
8%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
1062
480
582
228
280
401
153
116
98
138
311
315
334
198
215
906
79
54
23
46%
43%
50%
65%
61%
46%
25%
43%
40%
45%
54%
47%
50%
41%
44%
47%
42%
49%
39%
a
ef
ef
f
ghi
mn
r
r
45%
55%
22%
26%
38%
14%
11%
9%
13%
29%
30%
31%
19%
20%
85%
7%
5%
2%
Finding/ downloading information for
work/ business
961
507
454
137
209
431
184
67
73
116
358
380
307
172
101
833
66
45
16
42%
45%
39%
39%
46%
50%
30%
25%
30%
38%
62%
57%
46%
36%
21%
43%
36%
41%
27%
b
f
f
cf
g
ghi
lmn
mn
n
pr
r
r
53%
47%
14%
22%
45%
19%
7%
8%
12%
37%
40%
32%
18%
10%
87%
7%
5%
2%
To find information on health related
issues e.g. NHS Direct/ NHS 24
866
399
467
101
188
360
217
70
83
103
301
329
263
150
125
763
51
42
11
38%
36%
40%
28%
41%
42%
35%
26%
34%
33%
52%
49%
40%
31%
26%
39%
27%
37%
20%
a
cf
cf
c
g
ghi
lmn
mn
pr
r
pr
46%
54%
12%
22%
42%
25%
8%
10%
12%
35%
38%
30%
17%
14%
88%
6%
5%
1%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
845
453
392
172
200
331
141
91
75
106
263
271
272
144
158
728
61
39
16
37%
40%
33%
49%
44%
38%
23%
34%
31%
34%
45%
41%
41%
30%
32%
37%
33%
35%
28%
b
ef
f
f
ghi
mn
mn
r
54%
46%
20%
24%
39%
17%
11%
9%
13%
31%
32%
32%
17%
19%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
810
418
392
161
174
323
152
75
69
110
264
277
255
153
126
691
66
42
12
35%
37%
33%
46%
38%
37%
24%
28%
29%
36%
45%
41%
39%
32%
26%
36%
36%
37%
20%
def
f
f
g
ghi
mn
mn
n
r
r
r
52%
48%
20%
21%
40%
19%
9%
9%
14%
33%
34%
31%
19%
15%
85%
8%
5%
1%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
760
391
369
75
162
334
190
58
56
103
298
308
231
129
92
665
50
35
10
33%
35%
31%
21%
35%
38%
30%
21%
23%
34%
51%
46%
35%
27%
19%
34%
27%
31%
18%
c
cf
c
gh
ghi
lmn
mn
n
pr
r
r
52%
48%
10%
21%
44%
25%
8%
7%
14%
39%
41%
30%
17%
12%
87%
7%
5%
1%
Playing games online/ interactively
749
383
365
167
175
284
123
97
67
106
197
196
207
169
176
634
58
35
21
33%
34%
31%
47%
38%
33%
20%
36%
28%
35%
34%
29%
31%
35%
36%
33%
31%
32%
37%
def
ef
f
h
k
51%
49%
22%
23%
38%
16%
13%
9%
14%
26%
26%
28%
23%
24%
85%
8%
5%
3%
Downloading music files
747
394
353
176
186
280
106
66
67
91
256
262
241
131
114
625
74
32
16
33%
35%
30%
50%
41%
32%
17%
24%
28%
30%
44%
39%
36%
27%
23%
32%
40%
29%
28%
b
def
ef
f
ghi
mn
mn
oqr
53%
47%
24%
25%
37%
14%
9%
9%
12%
34%
35%
32%
17%
15%
84%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Accessing news
648
347
301
97
122
274
155
45
44
80
220
252
203
101
93
562
54
23
9
28%
31%
26%
27%
27%
32%
25%
17%
18%
26%
38%
38%
31%
21%
19%
29%
29%
21%
15%
b
f
gh
ghi
lmn
mn
qr
qr
r
54%
46%
15%
19%
42%
24%
7%
7%
12%
34%
39%
31%
16%
14%
87%
8%
4%
1%
Making voice calls using a VoIP
service e.g. Skype
636
324
313
123
159
243
111
70
53
68
205
229
207
103
97
552
44
29
12
28%
29%
27%
35%
35%
28%
18%
26%
22%
22%
35%
34%
31%
21%
20%
28%
23%
26%
21%
ef
ef
f
ghi
mn
mn
r
51%
49%
19%
25%
38%
17%
11%
8%
11%
32%
36%
33%
16%
15%
87%
7%
5%
2%
Finding/ downloading information for
school/ college/ university/
homework
634
282
352
187
138
247
62
60
49
55
219
213
215
108
98
553
34
35
11
28%
25%
30%
53%
30%
29%
10%
22%
20%
18%
38%
32%
32%
22%
20%
28%
18%
31%
20%
a
def
f
f
ghi
mn
mn
pr
pr
44%
56%
30%
22%
39%
10%
9%
8%
9%
35%
34%
34%
17%
15%
87%
5%
5%
2%
Trading/ auctions
563
294
269
68
141
258
96
44
44
70
224
200
171
110
82
466
48
39
10
25%
26%
23%
19%
31%
30%
15%
16%
18%
23%
39%
30%
26%
23%
17%
24%
26%
35%
17%
cf
cf
ghi
mn
n
n
r
r
opr
52%
48%
12%
25%
46%
17%
8%
8%
12%
40%
36%
30%
20%
14%
83%
9%
7%
2%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
543
258
285
113
138
205
87
55
44
68
182
184
173
96
90
460
46
27
10
24%
23%
24%
32%
30%
24%
14%
21%
18%
22%
31%
28%
26%
20%
19%
24%
25%
24%
18%
ef
ef
f
ghi
mn
mn
r
48%
52%
21%
25%
38%
16%
10%
8%
13%
34%
34%
32%
18%
17%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Listening to radio
459
245
214
72
112
175
100
51
37
52
177
180
133
70
77
408
24
20
7
20%
22%
18%
21%
25%
20%
16%
19%
15%
17%
30%
27%
20%
15%
16%
21%
13%
18%
12%
b
f
f
ghi
lmn
m
pr
r
53%
47%
16%
24%
38%
22%
11%
8%
11%
39%
39%
29%
15%
17%
89%
5%
4%
1%
Using Twitter (browsing/ reading
site)
421
221
200
114
121
150
37
37
30
45
140
159
135
62
66
336
48
27
10
18%
20%
17%
32%
27%
17%
6%
14%
12%
15%
24%
24%
20%
13%
14%
17%
26%
24%
18%
ef
ef
f
ghi
mn
mn
or
o
53%
47%
27%
29%
35%
9%
9%
7%
11%
33%
38%
32%
15%
16%
80%
11%
6%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
420
251
170
93
84
178
66
36
27
45
153
157
115
78
71
363
31
18
8
18%
22%
14%
26%
18%
21%
11%
13%
11%
15%
26%
23%
17%
16%
15%
19%
17%
16%
14%
b
def
f
f
ghi
lmn
r
60%
40%
22%
20%
42%
16%
9%
6%
11%
36%
37%
27%
18%
17%
86%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
360
195
165
92
84
138
46
36
20
42
118
125
113
60
61
315
21
15
9
16%
17%
14%
26%
19%
16%
7%
13%
8%
14%
20%
19%
17%
12%
13%
16%
11%
14%
15%
b
def
f
f
h
ghi
mn
mn
p
54%
46%
26%
23%
38%
13%
10%
6%
12%
33%
35%
31%
17%
17%
88%
6%
4%
2%
Using Twitter (account holder,
posting on site)
291
148
143
77
92
102
21
30
21
31
105
101
94
48
49
242
26
15
8
13%
13%
12%
22%
20%
12%
3%
11%
9%
10%
18%
15%
14%
10%
10%
12%
14%
13%
14%
ef
ef
f
ghi
mn
mn
51%
49%
26%
32%
35%
7%
10%
7%
11%
36%
35%
32%
17%
17%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
283
154
129
77
75
113
18
31
22
37
98
83
99
51
49
235
28
12
9
12%
14%
11%
22%
17%
13%
3%
11%
9%
12%
17%
12%
15%
11%
10%
12%
15%
11%
15%
ef
f
f
gh
mn
54%
46%
27%
27%
40%
7%
11%
8%
13%
35%
29%
35%
18%
17%
83%
10%
4%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
264
150
113
75
66
93
29
24
19
30
95
79
96
46
43
218
23
13
10
11%
13%
10%
21%
14%
11%
5%
9%
8%
10%
16%
12%
15%
10%
9%
11%
12%
12%
18%
b
def
f
f
ghi
mn
oq
57%
43%
29%
25%
35%
11%
9%
7%
11%
36%
30%
36%
18%
16%
82%
9%
5%
4%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
218
111
106
62
65
68
22
25
18
25
58
56
81
42
39
185
20
8
5
9%
10%
9%
18%
14%
8%
4%
9%
7%
8%
10%
8%
12%
9%
8%
10%
11%
7%
8%
ef
ef
f
kn
51%
49%
29%
30%
31%
10%
11%
8%
12%
27%
26%
37%
19%
18%
85%
9%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
139
86
53
42
37
45
15
13
4
12
57
48
48
23
20
122
5
8
4
6%
8%
5%
12%
8%
5%
2%
5%
2%
4%
10%
7%
7%
5%
4%
6%
3%
7%
7%
b
ef
f
f
h
ghi
n
n
p
p
p
62%
38%
30%
26%
33%
11%
9%
3%
8%
41%
35%
34%
16%
15%
88%
4%
6%
3%
Real time gambling
135
82
53
31
43
54
8
17
17
15
41
45
38
25
27
101
25
4
4
6%
7%
5%
9%
9%
6%
1%
6%
7%
5%
7%
7%
6%
5%
6%
5%
14%
4%
7%
b
f
ef
f
oqr
61%
39%
23%
32%
40%
6%
12%
13%
11%
31%
33%
28%
19%
20%
75%
19%
3%
3%
Other
31
16
15
1
2
9
20
3
4
5
2
11
10
6
4
27
2
1
1
1%
1%
1%
*%
*%
1%
3%
1%
2%
2%
*%
2%
1%
1%
1%
1%
1%
1%
1%
cde
j
52%
48%
3%
5%
29%
63%
11%
13%
17%
7%
35%
31%
20%
14%
86%
7%
4%
3%
USE SOCIAL NETWORKING
SITES
1294
586
708
283
335
502
173
139
128
154
372
385
400
241
268
1082
105
76
30
56%
52%
60%
80%
74%
58%
28%
52%
53%
50%
64%
58%
60%
50%
55%
56%
57%
68%
53%
a
def
ef
f
ghi
m
m
opr
45%
55%
22%
26%
39%
13%
11%
10%
12%
29%
30%
31%
19%
21%
84%
8%
6%
2%
TV/ VIDEO VIEWING
1232
632
600
235
286
485
226
127
112
160
375
394
396
226
216
1051
102
59
20
54%
56%
51%
67%
63%
56%
36%
47%
46%
52%
65%
59%
60%
47%
45%
54%
55%
53%
35%
b
ef
ef
f
ghi
mn
mn
r
r
r
51%
49%
19%
23%
39%
18%
10%
9%
13%
30%
32%
32%
18%
18%
85%
8%
5%
2%
USE TWITTER
480
244
236
129
141
170
40
48
37
55
157
177
152
73
78
391
49
29
12
21%
22%
20%
37%
31%
20%
6%
18%
15%
18%
27%
27%
23%
15%
16%
20%
26%
26%
20%
ef
ef
f
ghi
mn
mn
o
o
51%
49%
27%
29%
35%
8%
10%
8%
11%
33%
37%
32%
15%
16%
81%
10%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
STREAMED AUDIO SERVICES
296
168
128
85
75
101
36
27
21
32
107
90
111
49
47
244
25
17
11
13%
15%
11%
24%
16%
12%
6%
10%
9%
10%
18%
13%
17%
10%
10%
13%
13%
15%
19%
b
def
ef
f
ghi
mn
op
57%
43%
29%
25%
34%
12%
9%
7%
11%
36%
30%
37%
16%
16%
82%
8%
6%
4%
None of these
65
36
29
4
3
16
43
18
11
7
4
8
14
16
27
55
4
4
1
3%
3%
2%
1%
1%
2%
7%
7%
4%
2%
1%
1%
2%
3%
6%
3%
2%
4%
2%
cde
ij
j
j
k
kl
56%
44%
6%
5%
24%
66%
27%
17%
11%
6%
13%
21%
25%
41%
85%
6%
7%
2%
Don't know
8
2
5
2
2
1
3
4
1
-
-
1
-
4
3
7
1
*
-
*%
*%
*%
1%
*%
*%
1%
1%
1%
-%
-%
*%
-%
1%
1%
*%
*%
*%
-%
ij
l
l
31%
69%
24%
23%
10%
43%
46%
19%
-%
-%
13%
-%
52%
35%
91%
7%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
General surfing/ browsing the internet
1964
256
277
191
123
165
182
170
84
214
1696
268
1287
674
973
991
85%
86%
83%
90%
76%
90%
83%
90%
91%
84%
85%
86%
87%
83%
88%
83%
d
d
bd
bdf
bdfi
m
o
13%
14%
10%
6%
8%
9%
9%
4%
11%
86%
14%
66%
34%
50%
50%
Sending and receiving e-mail
1908
261
274
191
127
155
179
151
76
207
1643
265
1265
639
957
951
83%
87%
82%
90%
79%
85%
82%
80%
83%
81%
83%
85%
85%
79%
86%
80%
dg
bdfgi
m
o
14%
14%
10%
7%
8%
9%
8%
4%
11%
86%
14%
66%
33%
50%
50%
Purchasing goods/services/ tickets etc.
1435
124
217
156
116
102
144
118
63
153
1217
217
990
445
791
644
62%
41%
65%
73%
72%
56%
66%
62%
69%
60%
61%
70%
67%
55%
71%
54%
a
aegi
aegi
a
ae
a
ae
a
j
m
o
9%
15%
11%
8%
7%
10%
8%
4%
11%
85%
15%
69%
31%
55%
45%
Banking
1398
194
198
140
99
107
138
117
57
138
1192
206
1007
391
718
680
61%
65%
59%
66%
61%
58%
63%
62%
62%
54%
60%
66%
68%
48%
65%
57%
i
i
j
m
o
14%
14%
10%
7%
8%
10%
8%
4%
10%
85%
15%
72%
28%
51%
49%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
1210
135
155
137
84
84
128
101
59
128
1049
161
859
349
571
640
53%
45%
47%
64%
52%
46%
58%
53%
65%
50%
53%
52%
58%
43%
52%
54%
abdegi
abe
abdegi
m
11%
13%
11%
7%
7%
11%
8%
5%
11%
87%
13%
71%
29%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
1062
156
104
117
88
69
116
95
50
112
924
138
733
326
497
566
46%
52%
31%
55%
54%
38%
53%
50%
54%
44%
47%
44%
49%
40%
45%
48%
be
bei
bei
be
be
bei
b
m
15%
10%
11%
8%
7%
11%
9%
5%
11%
87%
13%
69%
31%
47%
53%
Finding/ downloading information for work/
business
961
142
141
117
66
62
107
70
43
85
818
143
751
209
522
439
42%
48%
42%
55%
41%
34%
49%
37%
47%
33%
41%
46%
51%
26%
47%
37%
egi
bdegi
egi
ei
m
o
15%
15%
12%
7%
6%
11%
7%
4%
9%
85%
15%
78%
22%
54%
46%
To find information on health related
issues e.g. NHS Direct/ NHS 24
866
100
147
116
57
60
86
81
43
73
735
131
596
269
474
392
38%
34%
44%
54%
35%
33%
39%
43%
47%
29%
37%
42%
40%
33%
43%
33%
aei
abdefgi
i
ei
adei
m
o
12%
17%
13%
7%
7%
10%
9%
5%
8%
85%
15%
69%
31%
55%
45%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
845
109
99
110
60
53
88
69
48
91
740
105
579
264
420
425
37%
37%
30%
52%
38%
29%
40%
37%
53%
36%
37%
34%
39%
33%
38%
36%
abdefgi
be
abdefgi
m
13%
12%
13%
7%
6%
10%
8%
6%
11%
88%
12%
69%
31%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
810
73
120
115
62
40
76
77
40
89
699
111
565
243
435
375
35%
24%
36%
54%
39%
22%
35%
41%
43%
35%
35%
36%
38%
30%
39%
31%
ae
abdefghi
ae
ae
ae
ae
ae
m
o
9%
15%
14%
8%
5%
9%
9%
5%
11%
86%
14%
70%
30%
54%
46%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
760
77
146
111
53
43
73
65
35
63
639
121
537
223
450
310
33%
26%
44%
52%
33%
23%
34%
34%
38%
25%
32%
39%
36%
28%
41%
26%
adefgi
adefghi
e
ei
ei
aei
j
m
o
10%
19%
15%
7%
6%
10%
9%
5%
8%
84%
16%
71%
29%
59%
41%
Playing games online/ interactively
749
74
101
83
65
56
66
81
45
63
644
105
496
251
366
383
33%
25%
30%
39%
40%
31%
30%
43%
49%
24%
32%
34%
33%
31%
33%
32%
ai
abefi
abefi
abcefi
10%
13%
11%
9%
7%
9%
11%
6%
8%
86%
14%
66%
33%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Downloading music files
747
75
88
102
60
55
68
69
35
73
650
97
528
217
406
342
33%
25%
27%
48%
37%
30%
31%
37%
38%
28%
33%
31%
36%
27%
37%
29%
abdefghi
ab
ab
abi
m
o
10%
12%
14%
8%
7%
9%
9%
5%
10%
87%
13%
71%
29%
54%
46%
Accessing news
648
113
87
89
40
32
53
52
32
64
568
80
445
203
354
294
28%
38%
26%
42%
25%
17%
24%
27%
35%
25%
29%
26%
30%
25%
32%
25%
bdefgi
e
bdefgi
e
bdefi
m
o
17%
13%
14%
6%
5%
8%
8%
5%
10%
88%
12%
69%
31%
55%
45%
Making voice calls using a VoIP service
e.g. Skype
636
149
82
76
37
36
62
48
22
40
551
86
436
198
294
342
28%
50%
25%
36%
23%
19%
28%
26%
24%
16%
28%
28%
29%
24%
27%
29%
bcdefghi
i
bdeghi
ei
i
i
m
23%
13%
12%
6%
6%
10%
8%
4%
6%
87%
13%
69%
31%
46%
54%
Finding/ downloading information for
school/ college/ university/ homework
634
95
91
75
42
49
68
50
25
59
549
85
427
204
327
307
28%
32%
27%
35%
26%
27%
31%
26%
27%
23%
28%
27%
29%
25%
30%
26%
i
di
15%
14%
12%
7%
8%
11%
8%
4%
9%
87%
13%
67%
32%
52%
48%
Trading/ auctions
563
33
97
72
59
29
62
45
29
39
475
88
437
124
304
260
25%
11%
29%
34%
37%
16%
28%
24%
32%
15%
24%
28%
29%
15%
27%
22%
aei
aegi
aegi
aei
aei
aei
m
o
6%
17%
13%
11%
5%
11%
8%
5%
7%
84%
16%
78%
22%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
543
73
71
75
40
25
58
46
27
46
474
69
377
164
272
272
24%
25%
21%
35%
25%
13%
27%
25%
29%
18%
24%
22%
25%
20%
25%
23%
e
e
abdegi
e
ei
e
ei
m
13%
13%
14%
7%
5%
11%
9%
5%
9%
87%
13%
69%
30%
50%
50%
Listening to radio
459
42
89
70
30
20
48
48
20
41
392
67
316
143
260
200
20%
14%
27%
33%
19%
11%
22%
25%
22%
16%
20%
22%
21%
18%
23%
17%
aei
adefhi
e
ae
aei
ae
m
o
9%
19%
15%
7%
4%
10%
10%
4%
9%
85%
15%
69%
31%
57%
43%
Using Twitter (browsing/ reading site)
421
73
38
43
25
27
45
23
23
39
366
55
299
123
188
233
18%
25%
12%
20%
16%
15%
21%
12%
25%
15%
18%
18%
20%
15%
17%
20%
bdegi
bg
bg
bdegi
m
17%
9%
10%
6%
6%
11%
5%
5%
9%
87%
13%
71%
29%
45%
55%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
420
54
65
50
31
22
43
30
24
45
371
50
296
122
222
199
18%
18%
19%
23%
19%
12%
20%
16%
26%
17%
19%
16%
20%
15%
20%
17%
e
e
egi
m
o
13%
15%
12%
7%
5%
10%
7%
6%
11%
88%
12%
70%
29%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
360
47
49
50
24
24
38
29
21
32
317
42
252
106
173
187
16%
16%
15%
23%
15%
13%
17%
16%
23%
13%
16%
14%
17%
13%
16%
16%
abdegi
bdei
m
13%
14%
14%
7%
7%
11%
8%
6%
9%
88%
12%
70%
29%
48%
52%
Using Twitter (account holder, posting on
site)
291
52
32
31
26
11
29
21
18
24
252
39
211
81
142
149
13%
17%
9%
15%
16%
6%
13%
11%
19%
9%
13%
13%
14%
10%
13%
13%
bei
e
bei
e
begi
m
18%
11%
11%
9%
4%
10%
7%
6%
8%
87%
13%
72%
28%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, Amazon
Prime Instant)
283
36
29
38
31
9
26
25
19
22
250
33
207
74
127
157
12%
12%
9%
18%
19%
5%
12%
13%
21%
8%
13%
11%
14%
9%
11%
13%
e
bei
befi
e
e
abefi
m
13%
10%
13%
11%
3%
9%
9%
7%
8%
88%
12%
73%
26%
45%
55%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
264
26
34
40
17
14
25
21
15
27
226
38
183
78
145
119
11%
9%
10%
19%
10%
8%
11%
11%
17%
11%
11%
12%
12%
10%
13%
10%
abdefgi
ae
o
10%
13%
15%
6%
5%
9%
8%
6%
10%
86%
14%
69%
30%
55%
45%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
218
50
22
24
11
13
19
25
9
13
194
24
148
67
102
116
9%
17%
7%
11%
7%
7%
9%
13%
10%
5%
10%
8%
10%
8%
9%
10%
bdefi
i
bdei
23%
10%
11%
5%
6%
9%
11%
4%
6%
89%
11%
68%
31%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
139
25
19
16
14
5
12
11
10
11
122
17
98
39
73
66
6%
8%
6%
8%
9%
3%
5%
6%
11%
4%
6%
6%
7%
5%
7%
6%
e
e
e
efi
18%
13%
12%
10%
4%
8%
8%
7%
8%
88%
12%
70%
28%
53%
47%
Real time gambling
135
9
17
7
13
10
15
12
12
5
117
18
96
39
68
68
6%
3%
5%
3%
8%
5%
7%
7%
13%
2%
6%
6%
6%
5%
6%
6%
aci
i
i
abcefgi
7%
12%
5%
9%
7%
11%
9%
9%
4%
86%
14%
71%
29%
50%
50%
Other
31
3
6
3
1
4
-
5
1
3
27
4
12
19
11
20
1%
1%
2%
1%
*%
2%
-%
3%
2%
1%
1%
1%
1%
2%
1%
2%
f
f
f
l
10%
21%
9%
2%
14%
-%
17%
5%
10%
87%
13%
38%
62%
36%
64%
USE SOCIAL NETWORKING SITES
1294
164
161
143
87
88
134
104
60
141
1126
167
910
382
590
703
56%
55%
48%
67%
54%
48%
61%
55%
66%
55%
57%
54%
61%
47%
53%
59%
abdegi
be
abdegi
m
n
13%
12%
11%
7%
7%
10%
8%
5%
11%
87%
13%
70%
29%
46%
54%
TV/ VIDEO VIEWING
1232
162
157
149
90
79
124
103
59
129
1077
155
855
374
618
614
54%
54%
47%
70%
56%
44%
57%
54%
64%
51%
54%
50%
58%
46%
56%
52%
e
abdefgi
e
be
e
abei
m
o
13%
13%
12%
7%
6%
10%
8%
5%
10%
87%
13%
69%
30%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
USE TWITTER
480
92
44
45
33
29
51
26
25
46
415
65
337
143
214
266
21%
31%
13%
21%
21%
16%
23%
14%
27%
18%
21%
21%
23%
18%
19%
22%
bcdegi
bg
b
bg
begi
m
19%
9%
9%
7%
6%
11%
5%
5%
10%
86%
14%
70%
30%
45%
55%
STREAMED AUDIO SERVICES
296
34
39
44
23
14
25
22
16
27
255
42
200
94
161
136
13%
11%
12%
21%
14%
8%
11%
12%
18%
11%
13%
13%
13%
12%
15%
11%
abefgi
e
ei
o
11%
13%
15%
8%
5%
8%
8%
5%
9%
86%
14%
67%
32%
54%
46%
None of these
65
14
10
1
7
3
7
4
1
9
56
9
30
35
21
44
3%
5%
3%
1%
4%
2%
3%
2%
1%
3%
3%
3%
2%
4%
2%
4%
ch
ch
c
l
n
21%
16%
2%
10%
5%
10%
6%
1%
13%
87%
13%
46%
54%
33%
67%
Don't know
8
-
-
1
1
2
2
1
-
-
8
*
2
5
1
7
*%
-%
-%
1%
1%
1%
1%
*%
-%
-%
*%
*%
*%
1%
*%
1%
-%
-%
17%
16%
23%
24%
11%
-%
-%
98%
2%
31%
69%
13%
87%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
General surfing/ browsing the
internet
1964
960
1005
313
398
755
499
211
193
262
532
602
577
397
389
1662
157
98
48
73%
74%
73%
86%
85%
82%
54%
51%
67%
81%
89%
85%
80%
68%
59%
74%
67%
74%
65%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
16%
20%
38%
25%
11%
10%
13%
27%
31%
29%
20%
20%
85%
8%
5%
2%
Sending and receiving e-mail
1908
937
971
287
401
746
474
187
187
258
533
601
588
380
338
1623
159
85
41
71%
72%
71%
79%
86%
81%
51%
45%
65%
79%
90%
84%
82%
66%
51%
73%
68%
64%
56%
f
cf
f
g
gh
ghi
mn
mn
n
qr
r
r
49%
51%
15%
21%
39%
25%
10%
10%
14%
28%
32%
31%
20%
18%
85%
8%
4%
2%
Purchasing goods/services/ tickets
etc.
1435
714
721
202
288
576
369
120
128
211
462
472
456
287
220
1193
135
73
34
54%
55%
52%
55%
62%
63%
40%
29%
44%
65%
78%
66%
63%
49%
33%
53%
58%
55%
46%
f
f
cf
g
gh
ghi
mn
mn
n
r
r
r
50%
50%
14%
20%
40%
26%
8%
9%
15%
32%
33%
32%
20%
15%
83%
9%
5%
2%
Banking
1398
698
701
183
320
601
294
125
139
186
462
466
441
290
201
1188
118
64
28
52%
54%
51%
50%
68%
66%
32%
30%
48%
57%
78%
65%
61%
50%
30%
53%
51%
48%
38%
f
cf
cf
g
gh
ghi
mn
mn
n
r
r
r
50%
50%
13%
23%
43%
21%
9%
10%
13%
33%
33%
32%
21%
14%
85%
8%
5%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
1210
547
664
266
310
469
165
130
119
147
349
352
377
230
252
1010
100
72
28
45%
42%
48%
73%
66%
51%
18%
32%
41%
45%
59%
49%
52%
40%
38%
45%
43%
55%
38%
a
def
ef
f
g
g
ghi
mn
mn
r
opr
45%
55%
22%
26%
39%
14%
11%
10%
12%
29%
29%
31%
19%
21%
83%
8%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
1062
480
582
228
280
401
153
116
98
138
311
315
334
198
215
906
79
54
23
40%
37%
42%
63%
60%
44%
16%
28%
34%
43%
52%
44%
46%
34%
32%
41%
34%
41%
31%
a
ef
ef
f
gh
ghi
mn
mn
pr
pr
45%
55%
22%
26%
38%
14%
11%
9%
13%
29%
30%
31%
19%
20%
85%
7%
5%
2%
Finding/ downloading information for
work/ business
961
507
454
137
209
431
184
67
73
116
358
380
307
172
101
833
66
45
16
36%
39%
33%
38%
45%
47%
20%
16%
25%
36%
60%
53%
43%
30%
15%
37%
29%
34%
21%
b
f
cf
cf
g
gh
ghi
lmn
mn
n
pr
r
r
53%
47%
14%
22%
45%
19%
7%
8%
12%
37%
40%
32%
18%
10%
87%
7%
5%
2%
To find information on health related
issues e.g. NHS Direct/ NHS 24
866
399
467
101
188
360
217
70
83
103
301
329
263
150
125
763
51
42
11
32%
31%
34%
28%
40%
39%
23%
17%
29%
32%
51%
46%
36%
26%
19%
34%
22%
32%
15%
cf
cf
g
g
ghi
lmn
mn
n
pr
r
pr
46%
54%
12%
22%
42%
25%
8%
10%
12%
35%
38%
30%
17%
14%
88%
6%
5%
1%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
845
453
392
172
200
331
141
91
75
106
263
271
272
144
158
728
61
39
16
32%
35%
29%
47%
43%
36%
15%
22%
26%
32%
44%
38%
38%
25%
24%
33%
26%
30%
22%
b
ef
ef
f
g
ghi
mn
mn
pr
r
54%
46%
20%
24%
39%
17%
11%
9%
13%
31%
32%
32%
17%
19%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
810
418
392
161
174
323
152
75
69
110
264
277
255
153
126
691
66
42
12
30%
32%
29%
44%
37%
35%
16%
18%
24%
34%
44%
39%
35%
26%
19%
31%
28%
32%
16%
b
def
f
f
gh
ghi
mn
mn
n
r
r
r
52%
48%
20%
21%
40%
19%
9%
9%
14%
33%
34%
31%
19%
15%
85%
8%
5%
1%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
760
391
369
75
162
334
190
58
56
103
298
308
231
129
92
665
50
35
10
28%
30%
27%
21%
35%
36%
20%
14%
19%
32%
50%
43%
32%
22%
14%
30%
22%
26%
14%
cf
cf
g
gh
ghi
lmn
mn
n
pr
r
r
52%
48%
10%
21%
44%
25%
8%
7%
14%
39%
41%
30%
17%
12%
87%
7%
5%
1%
Playing games online/ interactively
749
383
365
167
175
284
123
97
67
106
197
196
207
169
176
634
58
35
21
28%
29%
27%
46%
37%
31%
13%
23%
23%
33%
33%
28%
29%
29%
27%
28%
25%
27%
29%
def
ef
f
gh
gh
51%
49%
22%
23%
38%
16%
13%
9%
14%
26%
26%
28%
23%
24%
85%
8%
5%
3%
Downloading music files
747
394
353
176
186
280
106
66
67
91
256
262
241
131
114
625
74
32
16
28%
30%
26%
48%
40%
31%
11%
16%
23%
28%
43%
37%
33%
23%
17%
28%
32%
24%
22%
b
def
ef
f
g
g
ghi
mn
mn
n
r
qr
53%
47%
24%
25%
37%
14%
9%
9%
12%
34%
35%
32%
17%
15%
84%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Accessing news
648
347
301
97
122
274
155
45
44
80
220
252
203
101
93
562
54
23
9
24%
27%
22%
27%
26%
30%
17%
11%
15%
24%
37%
35%
28%
17%
14%
25%
23%
18%
12%
b
f
f
f
gh
ghi
lmn
mn
qr
r
r
54%
46%
15%
19%
42%
24%
7%
7%
12%
34%
39%
31%
16%
14%
87%
8%
4%
1%
Making voice calls using a VoIP
service e.g. Skype
636
324
313
123
159
243
111
70
53
68
205
229
207
103
97
552
44
29
12
24%
25%
23%
34%
34%
27%
12%
17%
18%
21%
35%
32%
29%
18%
15%
25%
19%
22%
16%
ef
ef
f
ghi
mn
mn
pr
r
51%
49%
19%
25%
38%
17%
11%
8%
11%
32%
36%
33%
16%
15%
87%
7%
5%
2%
Finding/ downloading information for
school/ college/ university/
homework
634
282
352
187
138
247
62
60
49
55
219
213
215
108
98
553
34
35
11
24%
22%
26%
51%
29%
27%
7%
15%
17%
17%
37%
30%
30%
19%
15%
25%
15%
26%
16%
a
def
f
f
ghi
mn
mn
pr
pr
44%
56%
30%
22%
39%
10%
9%
8%
9%
35%
34%
34%
17%
15%
87%
5%
5%
2%
Trading/ auctions
563
294
269
68
141
258
96
44
44
70
224
200
171
110
82
466
48
39
10
21%
23%
20%
19%
30%
28%
10%
11%
15%
21%
38%
28%
24%
19%
12%
21%
21%
30%
13%
f
cf
cf
gh
ghi
mn
mn
n
r
r
opr
52%
48%
12%
25%
46%
17%
8%
8%
12%
40%
36%
30%
20%
14%
83%
9%
7%
2%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
543
258
285
113
138
205
87
55
44
68
182
184
173
96
90
460
46
27
10
20%
20%
21%
31%
30%
22%
9%
13%
15%
21%
31%
26%
24%
17%
14%
21%
20%
20%
14%
ef
ef
f
g
ghi
mn
mn
r
r
r
48%
52%
21%
25%
38%
16%
10%
8%
13%
34%
34%
32%
18%
17%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Listening to radio
459
245
214
72
112
175
100
51
37
52
177
180
133
70
77
408
24
20
7
17%
19%
16%
20%
24%
19%
11%
12%
13%
16%
30%
25%
18%
12%
12%
18%
10%
15%
9%
b
f
ef
f
ghi
lmn
mn
pr
r
53%
47%
16%
24%
38%
22%
11%
8%
11%
39%
39%
29%
15%
17%
89%
5%
4%
1%
Using Twitter (browsing/ reading
site)
421
221
200
114
121
150
37
37
30
45
140
159
135
62
66
336
48
27
10
16%
17%
15%
31%
26%
16%
4%
9%
10%
14%
23%
22%
19%
11%
10%
15%
21%
20%
14%
ef
ef
f
g
ghi
mn
mn
or
or
53%
47%
27%
29%
35%
9%
9%
7%
11%
33%
38%
32%
15%
16%
80%
11%
6%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
420
251
170
93
84
178
66
36
27
45
153
157
115
78
71
363
31
18
8
16%
19%
12%
25%
18%
19%
7%
9%
9%
14%
26%
22%
16%
13%
11%
16%
13%
14%
11%
b
def
f
f
g
ghi
lmn
n
r
60%
40%
22%
20%
42%
16%
9%
6%
11%
36%
37%
27%
18%
17%
86%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
360
195
165
92
84
138
46
36
20
42
118
125
113
60
61
315
21
15
9
13%
15%
12%
25%
18%
15%
5%
9%
7%
13%
20%
18%
16%
10%
9%
14%
9%
12%
12%
b
def
f
f
h
ghi
mn
mn
p
54%
46%
26%
23%
38%
13%
10%
6%
12%
33%
35%
31%
17%
17%
88%
6%
4%
2%
Using Twitter (account holder,
posting on site)
291
148
143
77
92
102
21
30
21
31
105
101
94
48
49
242
26
15
8
11%
11%
10%
21%
20%
11%
2%
7%
7%
9%
18%
14%
13%
8%
7%
11%
11%
11%
11%
ef
ef
f
ghi
mn
mn
51%
49%
26%
32%
35%
7%
10%
7%
11%
36%
35%
32%
17%
17%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
283
154
129
77
75
113
18
31
22
37
98
83
99
51
49
235
28
12
9
11%
12%
9%
21%
16%
12%
2%
7%
8%
11%
16%
12%
14%
9%
7%
10%
12%
9%
12%
b
ef
f
f
ghi
n
mn
54%
46%
27%
27%
40%
7%
11%
8%
13%
35%
29%
35%
18%
17%
83%
10%
4%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
264
150
113
75
66
93
29
24
19
30
95
79
96
46
43
218
23
13
10
10%
12%
8%
21%
14%
10%
3%
6%
7%
9%
16%
11%
13%
8%
6%
10%
10%
10%
14%
b
def
ef
f
ghi
n
mn
o
57%
43%
29%
25%
35%
11%
9%
7%
11%
36%
30%
36%
18%
16%
82%
9%
5%
4%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
218
111
106
62
65
68
22
25
18
25
58
56
81
42
39
185
20
8
5
8%
9%
8%
17%
14%
7%
2%
6%
6%
8%
10%
8%
11%
7%
6%
8%
8%
6%
6%
ef
ef
f
g
kmn
51%
49%
29%
30%
31%
10%
11%
8%
12%
27%
26%
37%
19%
18%
85%
9%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
139
86
53
42
37
45
15
13
4
12
57
48
48
23
20
122
5
8
4
5%
7%
4%
11%
8%
5%
2%
3%
1%
4%
10%
7%
7%
4%
3%
5%
2%
6%
6%
b
ef
ef
f
ghi
mn
mn
p
p
p
62%
38%
30%
26%
33%
11%
9%
3%
8%
41%
35%
34%
16%
15%
88%
4%
6%
3%
Real time gambling
135
82
53
31
43
54
8
17
17
15
41
45
38
25
27
101
25
4
4
5%
6%
4%
8%
9%
6%
1%
4%
6%
5%
7%
6%
5%
4%
4%
5%
11%
3%
6%
b
f
ef
f
g
oqr
61%
39%
23%
32%
40%
6%
12%
13%
11%
31%
33%
28%
19%
20%
75%
19%
3%
3%
Other
31
16
15
1
2
9
20
3
4
5
2
11
10
6
4
27
2
1
1
1%
1%
1%
*%
*%
1%
2%
1%
1%
2%
*%
2%
1%
1%
1%
1%
1%
1%
1%
cd
52%
48%
3%
5%
29%
63%
11%
13%
17%
7%
35%
31%
20%
14%
86%
7%
4%
3%
USE SOCIAL NETWORKING
SITES
1294
586
708
283
335
502
173
139
128
154
372
385
400
241
268
1082
105
76
30
48%
45%
51%
77%
72%
55%
19%
34%
44%
47%
63%
54%
56%
41%
40%
48%
45%
57%
41%
a
ef
ef
f
g
g
ghi
mn
mn
r
opr
45%
55%
22%
26%
39%
13%
11%
10%
12%
29%
30%
31%
19%
21%
84%
8%
6%
2%
TV/ VIDEO VIEWING
1232
632
600
235
286
485
226
127
112
160
375
394
396
226
216
1051
102
59
20
46%
49%
44%
64%
61%
53%
24%
31%
39%
49%
63%
55%
55%
39%
33%
47%
44%
45%
27%
b
ef
ef
f
g
gh
ghi
mn
mn
n
r
r
r
51%
49%
19%
23%
39%
18%
10%
9%
13%
30%
32%
32%
18%
18%
85%
8%
5%
2%
USE TWITTER
480
244
236
129
141
170
40
48
37
55
157
177
152
73
78
391
49
29
12
18%
19%
17%
35%
30%
19%
4%
12%
13%
17%
26%
25%
21%
13%
12%
17%
21%
22%
16%
ef
ef
f
g
ghi
mn
mn
or
51%
49%
27%
29%
35%
8%
10%
8%
11%
33%
37%
32%
15%
16%
81%
10%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
STREAMED AUDIO SERVICES
296
168
128
85
75
101
36
27
21
32
107
90
111
49
47
244
25
17
11
11%
13%
9%
23%
16%
11%
4%
7%
7%
10%
18%
13%
15%
8%
7%
11%
11%
13%
15%
b
def
ef
f
ghi
mn
mn
o
57%
43%
29%
25%
34%
12%
9%
7%
11%
36%
30%
37%
16%
16%
82%
8%
6%
4%
None of these
65
36
29
4
3
16
43
18
11
7
4
8
14
16
27
55
4
4
1
2%
3%
2%
1%
1%
2%
5%
4%
4%
2%
1%
1%
2%
3%
4%
2%
2%
3%
2%
cde
j
j
j
kl
56%
44%
6%
5%
24%
66%
27%
17%
11%
6%
13%
21%
25%
41%
85%
6%
7%
2%
Don't know
8
2
5
2
2
1
3
4
1
-
-
1
-
4
3
7
1
*
-
*%
*%
*%
1%
*%
*%
*%
1%
1%
-%
-%
*%
-%
1%
*%
*%
*%
*%
-%
j
l
31%
69%
24%
23%
10%
43%
46%
19%
-%
-%
13%
-%
52%
35%
91%
7%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
General surfing/ browsing the internet
1964
256
277
191
123
165
182
170
84
214
1696
268
1287
674
973
991
73%
78%
75%
82%
65%
71%
73%
76%
74%
72%
73%
73%
83%
60%
77%
70%
d
d
defhi
d
d
m
o
13%
14%
10%
6%
8%
9%
9%
4%
11%
86%
14%
66%
34%
50%
50%
Sending and receiving e-mail
1908
261
274
191
127
155
179
151
76
207
1643
265
1265
639
957
951
71%
80%
74%
82%
67%
67%
72%
68%
67%
69%
71%
72%
82%
57%
76%
67%
deghi
bdefghi
m
o
14%
14%
10%
7%
8%
9%
8%
4%
11%
86%
14%
66%
33%
50%
50%
Purchasing goods/services/ tickets etc.
1435
124
217
156
116
102
144
118
63
153
1217
217
990
445
791
644
54%
38%
58%
67%
62%
44%
58%
52%
56%
51%
53%
59%
64%
40%
63%
45%
ae
aefghi
aegi
ae
a
ae
a
j
m
o
9%
15%
11%
8%
7%
10%
8%
4%
11%
85%
15%
69%
31%
55%
45%
Banking
1398
194
198
140
99
107
138
117
57
138
1192
206
1007
391
718
680
52%
59%
53%
60%
52%
46%
56%
52%
50%
46%
52%
56%
65%
35%
57%
48%
ehi
ehi
ei
m
o
14%
14%
10%
7%
8%
10%
8%
4%
10%
85%
15%
72%
28%
51%
49%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
1210
135
155
137
84
84
128
101
59
128
1049
161
859
349
571
640
45%
41%
42%
59%
45%
36%
51%
45%
52%
43%
45%
44%
55%
31%
45%
45%
abdegi
abe
abei
m
11%
13%
11%
7%
7%
11%
8%
5%
11%
87%
13%
71%
29%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
1062
156
104
117
88
69
116
95
50
112
924
138
733
326
497
566
40%
48%
28%
50%
46%
30%
47%
42%
44%
37%
40%
38%
47%
29%
39%
40%
bei
bei
bei
bei
be
be
b
m
15%
10%
11%
8%
7%
11%
9%
5%
11%
87%
13%
69%
31%
47%
53%
Finding/ downloading information for work/
business
961
142
141
117
66
62
107
70
43
85
818
143
751
209
522
439
36%
43%
38%
50%
35%
27%
43%
31%
38%
29%
35%
39%
48%
19%
41%
31%
egi
ei
bdeghi
egi
ei
m
o
15%
15%
12%
7%
6%
11%
7%
4%
9%
85%
15%
78%
22%
54%
46%
To find information on health related
issues e.g. NHS Direct/ NHS 24
866
100
147
116
57
60
86
81
43
73
735
131
596
269
474
392
32%
31%
40%
50%
30%
26%
34%
36%
38%
25%
32%
36%
38%
24%
38%
28%
adei
abdefghi
ei
ei
ei
m
o
12%
17%
13%
7%
7%
10%
9%
5%
8%
85%
15%
69%
31%
55%
45%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
845
109
99
110
60
53
88
69
48
91
740
105
579
264
420
425
32%
33%
27%
47%
32%
23%
35%
31%
42%
31%
32%
29%
37%
24%
33%
30%
e
abdefgi
e
be
abdegi
m
13%
12%
13%
7%
6%
10%
8%
6%
11%
88%
12%
69%
31%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
810
73
120
115
62
40
76
77
40
89
699
111
565
243
435
375
30%
22%
32%
49%
33%
17%
31%
34%
35%
30%
30%
30%
36%
22%
35%
26%
ae
abdefghi
ae
ae
ae
ae
e
m
o
9%
15%
14%
8%
5%
9%
9%
5%
11%
86%
14%
70%
30%
54%
46%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
760
77
146
111
53
43
73
65
35
63
639
121
537
223
450
310
28%
23%
39%
48%
28%
18%
30%
29%
31%
21%
28%
33%
35%
20%
36%
22%
adefgi
adefghi
e
ei
ei
ei
j
m
o
10%
19%
15%
7%
6%
10%
9%
5%
8%
84%
16%
71%
29%
59%
41%
Playing games online/ interactively
749
74
101
83
65
56
66
81
45
63
644
105
496
251
366
383
28%
23%
27%
36%
34%
24%
27%
36%
40%
21%
28%
29%
32%
22%
29%
27%
abefi
aei
abefi
abefi
m
10%
13%
11%
9%
7%
9%
11%
6%
8%
86%
14%
66%
33%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Downloading music files
747
75
88
102
60
55
68
69
35
73
650
97
528
217
406
342
28%
23%
24%
44%
32%
24%
27%
31%
30%
24%
28%
27%
34%
19%
32%
24%
abdefghi
abe
m
o
10%
12%
14%
8%
7%
9%
9%
5%
10%
87%
13%
71%
29%
54%
46%
Accessing news
648
113
87
89
40
32
53
52
32
64
568
80
445
203
354
294
24%
35%
23%
38%
21%
14%
21%
23%
29%
21%
25%
22%
29%
18%
28%
21%
bdefgi
e
bdefghi
e
e
e
e
e
m
o
17%
13%
14%
6%
5%
8%
8%
5%
10%
88%
12%
69%
31%
55%
45%
Making voice calls using a VoIP service
e.g. Skype
636
149
82
76
37
36
62
48
22
40
551
86
436
198
294
342
24%
46%
22%
33%
19%
15%
25%
22%
20%
13%
24%
23%
28%
18%
23%
24%
bcdefghi
i
bdeghi
ei
i
m
23%
13%
12%
6%
6%
10%
8%
4%
6%
87%
13%
69%
31%
46%
54%
Finding/ downloading information for
school/ college/ university/ homework
634
95
91
75
42
49
68
50
25
59
549
85
427
204
327
307
24%
29%
25%
32%
22%
21%
27%
22%
22%
20%
24%
23%
28%
18%
26%
22%
ei
deghi
i
m
o
15%
14%
12%
7%
8%
11%
8%
4%
9%
87%
13%
67%
32%
52%
48%
Trading/ auctions
563
33
97
72
59
29
62
45
29
39
475
88
437
124
304
260
21%
10%
26%
31%
31%
13%
25%
20%
25%
13%
21%
24%
28%
11%
24%
18%
aei
aegi
aegi
aei
aei
aei
m
o
6%
17%
13%
11%
5%
11%
8%
5%
7%
84%
16%
78%
22%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
543
73
71
75
40
25
58
46
27
46
474
69
377
164
272
272
20%
22%
19%
32%
21%
11%
23%
21%
24%
16%
21%
19%
24%
15%
22%
19%
e
e
abdefghi
e
ei
e
ei
m
13%
13%
14%
7%
5%
11%
9%
5%
9%
87%
13%
69%
30%
50%
50%
Listening to radio
459
42
89
70
30
20
48
48
20
41
392
67
316
143
260
200
17%
13%
24%
30%
16%
9%
19%
21%
18%
14%
17%
18%
20%
13%
21%
14%
adei
adefghi
e
e
aei
e
m
o
9%
19%
15%
7%
4%
10%
10%
4%
9%
85%
15%
69%
31%
57%
43%
Using Twitter (browsing/ reading site)
421
73
38
43
25
27
45
23
23
39
366
55
299
123
188
233
16%
22%
10%
18%
13%
12%
18%
10%
20%
13%
16%
15%
19%
11%
15%
16%
bdegi
beg
beg
begi
m
17%
9%
10%
6%
6%
11%
5%
5%
9%
87%
13%
71%
29%
45%
55%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
420
54
65
50
31
22
43
30
24
45
371
50
296
122
222
199
16%
17%
17%
21%
17%
10%
17%
13%
21%
15%
16%
14%
19%
11%
18%
14%
e
e
eg
e
e
eg
m
o
13%
15%
12%
7%
5%
10%
7%
6%
11%
88%
12%
70%
29%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
360
47
49
50
24
24
38
29
21
32
317
42
252
106
173
187
13%
14%
13%
21%
13%
10%
15%
13%
19%
11%
14%
12%
16%
9%
14%
13%
abdegi
ei
m
13%
14%
14%
7%
7%
11%
8%
6%
9%
88%
12%
70%
29%
48%
52%
Using Twitter (account holder, posting on
site)
291
52
32
31
26
11
29
21
18
24
252
39
211
81
142
149
11%
16%
8%
13%
14%
5%
12%
9%
16%
8%
11%
11%
14%
7%
11%
11%
begi
e
ei
e
e
begi
m
18%
11%
11%
9%
4%
10%
7%
6%
8%
87%
13%
72%
28%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, Amazon
Prime Instant)
283
36
29
38
31
9
26
25
19
22
250
33
207
74
127
157
11%
11%
8%
16%
16%
4%
10%
11%
17%
7%
11%
9%
13%
7%
10%
11%
e
bei
bei
e
e
befi
m
13%
10%
13%
11%
3%
9%
9%
7%
8%
88%
12%
73%
26%
45%
55%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
264
26
34
40
17
14
25
21
15
27
226
38
183
78
145
119
10%
8%
9%
17%
9%
6%
10%
9%
14%
9%
10%
10%
12%
7%
12%
8%
abdefgi
ae
m
o
10%
13%
15%
6%
5%
9%
8%
6%
10%
86%
14%
69%
30%
55%
45%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
218
50
22
24
11
13
19
25
9
13
194
24
148
67
102
116
8%
15%
6%
10%
6%
5%
7%
11%
8%
4%
8%
6%
10%
6%
8%
8%
bdefhi
i
bdei
m
23%
10%
11%
5%
6%
9%
11%
4%
6%
89%
11%
68%
31%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
139
25
19
16
14
5
12
11
10
11
122
17
98
39
73
66
5%
8%
5%
7%
7%
2%
5%
5%
9%
4%
5%
5%
6%
3%
6%
5%
e
e
e
ei
m
18%
13%
12%
10%
4%
8%
8%
7%
8%
88%
12%
70%
28%
53%
47%
Real time gambling
135
9
17
7
13
10
15
12
12
5
117
18
96
39
68
68
5%
3%
4%
3%
7%
4%
6%
6%
11%
2%
5%
5%
6%
3%
5%
5%
ai
i
i
abcegi
m
7%
12%
5%
9%
7%
11%
9%
9%
4%
86%
14%
71%
29%
50%
50%
Other
31
3
6
3
1
4
-
5
1
3
27
4
12
19
11
20
1%
1%
2%
1%
*%
2%
-%
2%
1%
1%
1%
1%
1%
2%
1%
1%
f
f
f
l
10%
21%
9%
2%
14%
-%
17%
5%
10%
87%
13%
38%
62%
36%
64%
USE SOCIAL NETWORKING SITES
1294
164
161
143
87
88
134
104
60
141
1126
167
910
382
590
703
48%
50%
43%
61%
46%
38%
54%
46%
53%
47%
49%
46%
59%
34%
47%
50%
e
abdegi
be
be
e
m
13%
12%
11%
7%
7%
10%
8%
5%
11%
87%
13%
70%
29%
46%
54%
TV/ VIDEO VIEWING
1232
162
157
149
90
79
124
103
59
129
1077
155
855
374
618
614
46%
49%
42%
64%
47%
34%
50%
46%
52%
43%
47%
42%
55%
33%
49%
43%
e
abdefghi
e
e
e
be
e
m
o
13%
13%
12%
7%
6%
10%
8%
5%
10%
87%
13%
69%
30%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
USE TWITTER
480
92
44
45
33
29
51
26
25
46
415
65
337
143
214
266
18%
28%
12%
19%
18%
13%
20%
12%
22%
15%
18%
18%
22%
13%
17%
19%
bcdefgi
beg
beg
beg
m
19%
9%
9%
7%
6%
11%
5%
5%
10%
86%
14%
70%
30%
45%
55%
STREAMED AUDIO SERVICES
296
34
39
44
23
14
25
22
16
27
255
42
200
94
161
136
11%
10%
10%
19%
12%
6%
10%
10%
14%
9%
11%
11%
13%
8%
13%
10%
abdefgi
e
e
m
o
11%
13%
15%
8%
5%
8%
8%
5%
9%
86%
14%
67%
32%
54%
46%
None of these
65
14
10
1
7
3
7
4
1
9
56
9
30
35
21
44
2%
4%
3%
1%
3%
1%
3%
2%
1%
3%
2%
2%
2%
3%
2%
3%
ch
ch
n
21%
16%
2%
10%
5%
10%
6%
1%
13%
87%
13%
46%
54%
33%
67%
Don't know
8
-
-
1
1
2
2
1
-
-
8
*
2
5
1
7
*%
-%
-%
1%
1%
1%
1%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
17%
16%
23%
24%
11%
-%
-%
98%
2%
31%
69%
13%
87%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
General surfing/ browsing the
internet
1664
821
843
267
335
645
418
162
153
222
461
524
490
329
322
1399
134
88
44
72%
73%
72%
75%
73%
74%
67%
60%
63%
72%
79%
78%
74%
68%
66%
72%
72%
79%
75%
f
f
f
gh
ghi
mn
mn
o
49%
51%
16%
20%
39%
25%
10%
9%
13%
28%
31%
29%
20%
19%
84%
8%
5%
3%
Sending and receiving e-mail
1554
770
784
224
327
627
377
139
148
205
453
511
486
290
267
1322
124
75
33
68%
69%
67%
63%
72%
72%
61%
51%
61%
67%
78%
76%
73%
60%
55%
68%
67%
67%
57%
cf
cf
g
g
ghi
mn
mn
r
r
r
50%
50%
14%
21%
40%
24%
9%
10%
13%
29%
33%
31%
19%
17%
85%
8%
5%
2%
Banking
1055
532
522
137
234
456
228
97
115
133
354
367
332
205
150
896
86
52
20
46%
47%
44%
39%
51%
53%
37%
36%
48%
43%
61%
55%
50%
43%
31%
46%
46%
47%
35%
cf
cf
g
ghi
mn
mn
n
r
r
r
50%
50%
13%
22%
43%
22%
9%
11%
13%
34%
35%
31%
19%
14%
85%
8%
5%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
952
410
542
220
230
375
127
112
94
109
274
260
300
185
206
788
80
59
24
41%
37%
46%
62%
50%
43%
20%
42%
39%
36%
47%
39%
45%
38%
43%
41%
43%
53%
42%
a
def
ef
f
hi
km
opr
43%
57%
23%
24%
39%
13%
12%
10%
11%
29%
27%
32%
19%
22%
83%
8%
6%
3%
Purchasing goods/ services/ tickets
etc.
742
360
382
102
150
309
181
68
55
95
272
254
239
135
113
624
58
37
23
32%
32%
32%
29%
33%
36%
29%
25%
23%
31%
47%
38%
36%
28%
23%
32%
31%
33%
39%
cf
h
ghi
mn
mn
op
48%
52%
14%
20%
42%
24%
9%
7%
13%
37%
34%
32%
18%
15%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
703
306
396
170
177
269
87
84
58
82
201
205
219
125
153
602
46
38
16
31%
27%
34%
48%
39%
31%
14%
31%
24%
27%
35%
31%
33%
26%
32%
31%
25%
35%
27%
a
def
ef
f
hi
m
pr
44%
56%
24%
25%
38%
12%
12%
8%
12%
29%
29%
31%
18%
22%
86%
7%
5%
2%
Finding/ downloading information for
work/ business
571
309
263
78
108
279
106
34
44
58
239
251
187
84
50
497
37
25
12
25%
28%
22%
22%
24%
32%
17%
12%
18%
19%
41%
38%
28%
17%
10%
26%
20%
22%
21%
b
f
f
cdf
g
ghi
lmn
mn
n
54%
46%
14%
19%
49%
18%
6%
8%
10%
42%
44%
33%
15%
9%
87%
7%
4%
2%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
523
284
240
129
118
207
70
55
43
58
172
166
170
84
103
450
37
24
12
23%
25%
20%
36%
26%
24%
11%
21%
18%
19%
30%
25%
26%
17%
21%
23%
20%
22%
21%
b
def
f
f
ghi
m
m
54%
46%
25%
22%
39%
13%
11%
8%
11%
33%
32%
32%
16%
20%
86%
7%
5%
2%
Playing games online/ interactively
476
242
234
110
111
175
80
64
37
74
120
115
135
107
119
408
31
22
15
21%
22%
20%
31%
24%
20%
13%
24%
15%
24%
21%
17%
20%
22%
24%
21%
17%
20%
26%
def
f
f
h
h
k
k
p
51%
49%
23%
23%
37%
17%
14%
8%
16%
25%
24%
28%
23%
25%
86%
6%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
467
244
223
104
105
181
77
46
41
64
158
155
152
83
76
403
35
20
9
20%
22%
19%
29%
23%
21%
12%
17%
17%
21%
27%
23%
23%
17%
16%
21%
19%
18%
16%
def
f
f
ghi
mn
mn
52%
48%
22%
23%
39%
16%
10%
9%
14%
34%
33%
33%
18%
16%
86%
8%
4%
2%
Accessing news
462
256
206
67
78
203
114
34
29
58
165
184
143
67
69
397
44
14
6
20%
23%
18%
19%
17%
23%
18%
13%
12%
19%
28%
27%
22%
14%
14%
20%
24%
13%
11%
b
df
gh
ghi
lmn
mn
qr
qr
55%
45%
15%
17%
44%
25%
7%
6%
12%
36%
40%
31%
14%
15%
86%
10%
3%
1%
Finding/ downloading information for
school/ college/ university/
homework
357
161
196
131
62
139
24
40
28
26
117
120
127
55
55
313
19
17
9
16%
14%
17%
37%
14%
16%
4%
15%
12%
8%
20%
18%
19%
11%
11%
16%
10%
15%
15%
def
f
f
i
hi
mn
mn
p
45%
55%
37%
17%
39%
7%
11%
8%
7%
33%
34%
36%
15%
15%
88%
5%
5%
2%
To find information on health related
issues e.g. NHS Direct/ NHS 24
325
151
173
49
70
128
77
37
36
39
117
115
100
52
58
300
7
10
7
14%
13%
15%
14%
15%
15%
12%
14%
15%
13%
20%
17%
15%
11%
12%
15%
4%
9%
11%
gi
mn
m
pq
p
p
47%
53%
15%
21%
39%
24%
11%
11%
12%
36%
35%
31%
16%
18%
92%
2%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Downloading music files
315
175
140
101
65
113
35
39
34
31
106
93
117
50
55
265
26
13
11
14%
16%
12%
29%
14%
13%
6%
14%
14%
10%
18%
14%
18%
10%
11%
14%
14%
12%
19%
b
def
f
f
i
mn
oq
56%
44%
32%
21%
36%
11%
12%
11%
10%
34%
30%
37%
16%
17%
84%
8%
4%
4%
Making voice calls using a VoIP
service e.g. Skype
284
141
143
61
72
107
44
36
19
23
94
100
93
44
47
249
14
13
8
12%
13%
12%
17%
16%
12%
7%
13%
8%
8%
16%
15%
14%
9%
10%
13%
8%
11%
13%
ef
f
f
hi
hi
mn
mn
p
p
50%
50%
21%
25%
38%
16%
13%
7%
8%
33%
35%
33%
15%
17%
88%
5%
4%
3%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
281
126
155
72
67
103
39
26
16
37
102
90
87
56
47
236
24
11
9
12%
11%
13%
20%
15%
12%
6%
10%
7%
12%
18%
13%
13%
12%
10%
12%
13%
10%
15%
def
f
f
h
ghi
45%
55%
26%
24%
37%
14%
9%
6%
13%
37%
32%
31%
20%
17%
84%
9%
4%
3%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
276
146
130
30
54
121
71
25
18
32
118
119
81
41
35
251
9
10
7
12%
13%
11%
9%
12%
14%
11%
9%
7%
10%
20%
18%
12%
9%
7%
13%
5%
9%
12%
c
ghi
lmn
n
pq
p
53%
47%
11%
19%
44%
26%
9%
7%
12%
43%
43%
29%
15%
13%
91%
3%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Using Twitter (browsing/ reading
site)
255
137
118
75
73
87
20
19
15
27
92
92
88
31
43
205
30
12
9
11%
12%
10%
21%
16%
10%
3%
7%
6%
9%
16%
14%
13%
6%
9%
11%
16%
10%
15%
ef
ef
f
ghi
mn
mn
oq
o
54%
46%
30%
29%
34%
8%
8%
6%
11%
36%
36%
34%
12%
17%
80%
12%
5%
3%
Listening to radio
242
130
112
46
49
96
52
26
14
27
97
93
72
36
40
211
13
12
6
11%
12%
10%
13%
11%
11%
8%
10%
6%
9%
17%
14%
11%
7%
8%
11%
7%
10%
10%
f
ghi
mn
54%
46%
19%
20%
40%
21%
11%
6%
11%
40%
38%
30%
15%
17%
87%
5%
5%
2%
Trading/ auctions
241
131
110
32
54
112
44
25
19
26
99
72
78
52
39
209
10
17
5
10%
12%
9%
9%
12%
13%
7%
9%
8%
9%
17%
11%
12%
11%
8%
11%
5%
15%
9%
f
f
ghi
n
p
opr
54%
46%
13%
22%
46%
18%
10%
8%
11%
41%
30%
32%
21%
16%
87%
4%
7%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
214
128
86
50
39
97
28
21
12
19
77
73
67
37
37
188
13
7
6
9%
11%
7%
14%
9%
11%
5%
8%
5%
6%
13%
11%
10%
8%
8%
10%
7%
6%
11%
b
df
f
f
ghi
q
q
60%
40%
23%
18%
45%
13%
10%
6%
9%
36%
34%
32%
17%
17%
88%
6%
3%
3%
Using Twitter (account holder,
posting on site)
184
90
94
50
62
62
11
19
10
13
75
69
55
27
33
154
18
6
6
8%
8%
8%
14%
14%
7%
2%
7%
4%
4%
13%
10%
8%
6%
7%
8%
10%
5%
11%
ef
ef
f
ghi
mn
q
q
49%
51%
27%
34%
34%
6%
11%
6%
7%
40%
37%
30%
15%
18%
84%
10%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
184
98
85
54
46
66
18
25
9
19
54
56
62
30
36
162
9
5
7
8%
9%
7%
15%
10%
8%
3%
9%
4%
6%
9%
8%
9%
6%
7%
8%
5%
5%
12%
def
f
f
h
h
pq
opq
53%
47%
30%
25%
36%
10%
14%
5%
10%
29%
30%
34%
16%
19%
88%
5%
3%
4%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
162
88
74
45
41
66
11
16
14
21
55
39
57
35
30
139
10
6
7
7%
8%
6%
13%
9%
8%
2%
6%
6%
7%
9%
6%
9%
7%
6%
7%
5%
5%
12%
ef
f
f
opq
55%
45%
28%
25%
41%
6%
10%
8%
13%
34%
24%
35%
21%
19%
86%
6%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
146
83
63
43
41
49
14
13
8
17
56
42
56
26
23
120
13
6
7
6%
7%
5%
12%
9%
6%
2%
5%
3%
6%
10%
6%
8%
5%
5%
6%
7%
5%
13%
ef
ef
f
ghi
n
opq
57%
43%
29%
28%
34%
9%
9%
5%
12%
39%
28%
38%
18%
16%
82%
9%
4%
5%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
92
44
47
25
28
30
9
12
6
6
26
25
34
14
18
77
8
3
4
4%
4%
4%
7%
6%
3%
1%
5%
3%
2%
4%
4%
5%
3%
4%
4%
5%
2%
7%
ef
ef
f
oq
48%
52%
27%
31%
32%
9%
13%
7%
7%
28%
27%
38%
15%
20%
84%
9%
3%
4%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
81
48
34
27
25
22
7
6
3
7
34
27
27
15
12
72
3
3
3
4%
4%
3%
8%
5%
3%
1%
2%
1%
2%
6%
4%
4%
3%
2%
4%
1%
3%
6%
ef
ef
ghi
p
58%
42%
33%
31%
27%
9%
8%
4%
8%
42%
33%
34%
19%
14%
89%
3%
4%
4%
Real time gambling
65
41
24
12
18
28
7
9
8
8
21
19
17
17
12
43
18
2
3
3%
4%
2%
3%
4%
3%
1%
3%
3%
3%
4%
3%
3%
3%
2%
2%
9%
2%
4%
b
f
f
f
oqr
o
63%
37%
19%
27%
43%
11%
14%
12%
13%
32%
29%
27%
26%
18%
66%
27%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Other
21
9
13
1
2
7
12
2
2
4
2
7
6
5
3
19
1
1
1
1%
1%
1%
*%
*%
1%
2%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
cd
42%
58%
4%
7%
35%
54%
10%
7%
20%
8%
33%
30%
23%
13%
90%
5%
2%
2%
USE SOCIAL NETWORKING
SITES
1022
447
575
232
252
404
133
119
100
121
295
288
322
193
220
848
86
62
26
44%
40%
49%
66%
55%
47%
21%
44%
41%
39%
51%
43%
49%
40%
45%
44%
46%
55%
45%
a
def
ef
f
hi
m
opr
44%
56%
23%
25%
40%
13%
12%
10%
12%
29%
28%
31%
19%
21%
83%
8%
6%
3%
TV/ VIDEO VIEWING
839
438
401
182
201
326
130
90
80
105
260
266
270
143
160
718
64
41
16
37%
39%
34%
52%
44%
38%
21%
33%
33%
34%
45%
40%
41%
30%
33%
37%
34%
37%
28%
b
def
ef
f
ghi
mn
mn
r
r
52%
48%
22%
24%
39%
15%
11%
10%
13%
31%
32%
32%
17%
19%
86%
8%
5%
2%
USE TWITTER
299
156
143
84
90
105
21
28
18
29
108
111
97
40
51
245
31
14
10
13%
14%
12%
24%
20%
12%
3%
10%
7%
9%
19%
17%
15%
8%
11%
13%
17%
12%
17%
ef
ef
f
ghi
mn
mn
o
52%
48%
28%
30%
35%
7%
9%
6%
10%
36%
37%
32%
13%
17%
82%
10%
5%
3%
STREAMED AUDIO SERVICES
165
92
72
49
47
52
17
15
9
18
65
48
63
28
25
134
14
8
8
7%
8%
6%
14%
10%
6%
3%
6%
4%
6%
11%
7%
10%
6%
5%
7%
8%
7%
14%
ef
ef
f
ghi
mn
opq
56%
44%
30%
28%
31%
10%
9%
5%
11%
39%
29%
38%
17%
15%
81%
9%
5%
5%
None of these
127
65
61
11
12
28
76
29
14
16
12
20
25
33
48
109
8
7
2
6%
6%
5%
3%
3%
3%
12%
11%
6%
5%
2%
3%
4%
7%
10%
6%
4%
6%
4%
cde
ij
j
j
kl
kl
52%
48%
8%
10%
22%
60%
23%
11%
12%
9%
16%
20%
26%
38%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Don't know
12
5
8
2
2
4
5
4
3
*
1
2
1
5
4
10
2
1
*
1%
*%
1%
1%
*%
*%
1%
1%
1%
*%
*%
*%
*%
1%
1%
1%
1%
*%
1%
j
j
l
38%
62%
15%
15%
31%
38%
30%
27%
4%
8%
16%
8%
42%
34%
81%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
General surfing/ browsing the internet
1664
162
253
175
94
149
148
144
77
199
1439
226
1106
555
853
812
72%
54%
76%
82%
58%
81%
68%
76%
84%
78%
72%
73%
75%
68%
77%
68%
ad
adf
adf
a
ad
abdf
adf
m
o
10%
15%
11%
6%
9%
9%
9%
5%
12%
86%
14%
66%
33%
51%
49%
Sending and receiving e-mail
1554
167
247
172
93
126
152
127
58
180
1325
229
1054
496
807
747
68%
56%
74%
80%
58%
69%
70%
67%
63%
70%
67%
74%
71%
61%
73%
63%
adh
adefghi
ad
ad
a
ad
j
m
o
11%
16%
11%
6%
8%
10%
8%
4%
12%
85%
15%
68%
32%
52%
48%
Banking
1055
157
137
112
73
64
111
92
45
106
904
150
762
293
541
513
46%
53%
41%
52%
46%
35%
51%
49%
49%
41%
46%
48%
51%
36%
49%
43%
bei
bei
e
be
e
e
m
o
15%
13%
11%
7%
6%
10%
9%
4%
10%
86%
14%
72%
28%
51%
49%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
952
78
110
114
64
61
107
86
55
113
824
128
666
285
451
501
41%
26%
33%
53%
40%
33%
49%
46%
60%
44%
41%
41%
45%
35%
41%
42%
abde
a
abe
abe
abdefgi
abe
m
8%
12%
12%
7%
6%
11%
9%
6%
12%
87%
13%
70%
30%
47%
53%
Purchasing goods/ services/ tickets etc.
742
59
108
96
59
36
86
69
38
74
624
118
524
217
407
335
32%
20%
32%
45%
37%
20%
39%
37%
41%
29%
31%
38%
35%
27%
37%
28%
ae
abei
ae
aei
ae
aei
ae
j
m
o
8%
15%
13%
8%
5%
12%
9%
5%
10%
84%
16%
71%
29%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
703
79
64
90
60
43
72
72
40
81
609
94
481
221
322
381
31%
26%
19%
42%
37%
24%
33%
38%
43%
32%
31%
30%
32%
27%
29%
32%
abei
abe
be
abe
abefi
b
m
11%
9%
13%
8%
6%
10%
10%
6%
12%
87%
13%
68%
31%
46%
54%
Finding/ downloading information for work/
business
571
69
82
82
43
28
72
38
31
52
474
97
465
107
342
230
25%
23%
25%
39%
27%
15%
33%
20%
33%
20%
24%
31%
31%
13%
31%
19%
e
abdegi
e
aegi
aegi
j
m
o
12%
14%
14%
8%
5%
13%
7%
5%
9%
83%
17%
81%
19%
60%
40%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
523
68
51
75
38
25
57
51
33
52
458
65
355
166
240
283
23%
23%
15%
35%
23%
14%
26%
27%
36%
20%
23%
21%
24%
20%
22%
24%
be
abdefi
be
be
be
abdefi
13%
10%
14%
7%
5%
11%
10%
6%
10%
88%
12%
68%
32%
46%
54%
Playing games online/ interactively
476
44
59
54
47
29
48
49
33
45
413
63
320
153
234
242
21%
15%
18%
25%
29%
16%
22%
26%
37%
17%
21%
20%
22%
19%
21%
20%
ae
abei
abei
abcefgi
9%
12%
11%
10%
6%
10%
10%
7%
9%
87%
13%
67%
32%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
467
35
54
74
43
18
47
50
26
55
402
64
328
138
240
227
20%
12%
16%
35%
27%
10%
22%
27%
28%
22%
20%
21%
22%
17%
22%
19%
abefi
abe
ae
abe
abe
ae
m
7%
12%
16%
9%
4%
10%
11%
5%
12%
86%
14%
70%
30%
51%
49%
Accessing news
462
76
64
71
30
15
38
37
23
42
400
62
316
146
266
196
20%
26%
19%
33%
19%
8%
17%
19%
25%
17%
20%
20%
21%
18%
24%
16%
efi
e
bdefgi
e
e
e
efi
e
m
o
17%
14%
15%
7%
3%
8%
8%
5%
9%
86%
14%
68%
32%
58%
42%
Finding/ downloading information for
school/ college/ university/ homework
357
35
46
50
27
24
47
34
17
33
308
49
226
129
186
171
16%
12%
14%
23%
17%
13%
21%
18%
18%
13%
15%
16%
15%
16%
17%
14%
abei
abei
10%
13%
14%
8%
7%
13%
10%
5%
9%
86%
14%
63%
36%
52%
48%
To find information on health related
issues e.g. NHS Direct/ NHS 24
325
44
48
44
23
8
52
39
18
23
267
58
225
100
172
153
14%
15%
14%
20%
15%
5%
24%
21%
19%
9%
13%
19%
15%
12%
16%
13%
e
e
ei
e
abdei
ei
ei
j
14%
15%
13%
7%
3%
16%
12%
5%
7%
82%
18%
69%
31%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Downloading music files
315
33
33
41
30
20
38
30
20
22
266
49
221
92
156
159
14%
11%
10%
19%
19%
11%
17%
16%
22%
8%
13%
16%
15%
11%
14%
13%
abei
abei
bi
i
abei
m
10%
10%
13%
10%
6%
12%
9%
6%
7%
84%
16%
70%
29%
49%
51%
Making voice calls using a VoIP service
e.g. Skype
284
49
41
37
24
13
35
21
14
15
239
45
200
84
140
144
12%
16%
12%
17%
15%
7%
16%
11%
16%
6%
12%
15%
13%
10%
13%
12%
ei
i
ei
ei
ei
ei
m
17%
14%
13%
8%
5%
12%
7%
5%
5%
84%
16%
70%
30%
49%
51%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
281
27
39
46
22
7
35
25
16
19
238
42
198
80
134
146
12%
9%
12%
22%
13%
4%
16%
13%
17%
8%
12%
14%
13%
10%
12%
12%
e
e
abdegi
e
aei
e
aei
m
10%
14%
17%
8%
2%
13%
9%
6%
7%
85%
15%
71%
28%
48%
52%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
276
24
47
46
28
7
42
21
15
21
221
56
197
79
166
110
12%
8%
14%
21%
17%
4%
19%
11%
17%
8%
11%
18%
13%
10%
15%
9%
e
abegi
aei
aegi
e
aei
j
m
o
9%
17%
17%
10%
3%
15%
8%
6%
8%
80%
20%
71%
29%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Using Twitter (browsing/ reading site)
255
35
23
27
13
12
37
17
17
25
218
37
188
66
118
137
11%
12%
7%
13%
8%
7%
17%
9%
18%
10%
11%
12%
13%
8%
11%
12%
be
bdegi
bdegi
m
14%
9%
10%
5%
5%
14%
7%
7%
10%
85%
15%
74%
26%
46%
54%
Listening to radio
242
21
52
37
19
3
25
23
14
16
200
42
166
76
138
104
11%
7%
16%
17%
11%
2%
12%
12%
15%
6%
10%
13%
11%
9%
12%
9%
e
aei
aei
e
e
ei
aei
e
o
9%
22%
15%
8%
1%
11%
9%
6%
7%
83%
17%
69%
31%
57%
43%
Trading/ auctions
241
16
25
27
31
12
34
26
18
20
198
43
185
56
128
113
10%
5%
7%
13%
19%
6%
16%
14%
20%
8%
10%
14%
12%
7%
12%
9%
ae
abei
abei
abe
abcei
j
m
7%
10%
11%
13%
5%
14%
11%
8%
8%
82%
18%
77%
23%
53%
47%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
214
29
31
30
20
8
21
15
14
20
194
20
149
65
111
103
9%
10%
9%
14%
13%
4%
10%
8%
16%
8%
10%
6%
10%
8%
10%
9%
e
egi
e
e
egi
k
14%
14%
14%
10%
4%
10%
7%
7%
9%
91%
9%
70%
30%
52%
48%
Using Twitter (account holder, posting on
site)
184
22
26
26
15
7
20
12
12
14
158
27
134
50
92
92
8%
7%
8%
12%
9%
4%
9%
7%
13%
6%
8%
9%
9%
6%
8%
8%
ei
e
e
egi
m
12%
14%
14%
8%
4%
11%
7%
7%
8%
86%
14%
73%
27%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
184
27
26
34
11
9
16
14
10
16
160
23
129
55
81
102
8%
9%
8%
16%
7%
5%
7%
7%
11%
6%
8%
8%
9%
7%
7%
9%
abdefgi
e
15%
14%
18%
6%
5%
9%
8%
5%
9%
87%
13%
70%
30%
44%
56%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, Amazon
Prime Instant)
162
20
13
22
19
4
19
19
12
12
145
17
120
42
71
91
7%
7%
4%
10%
12%
2%
9%
10%
13%
5%
7%
5%
8%
5%
6%
8%
e
bei
bei
e
bei
abei
m
12%
8%
14%
12%
2%
12%
11%
8%
7%
90%
10%
74%
26%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
146
16
20
22
7
2
17
13
9
14
120
26
103
43
80
66
6%
5%
6%
10%
4%
1%
8%
7%
10%
5%
6%
8%
7%
5%
7%
6%
e
e
de
e
e
de
e
11%
14%
15%
5%
2%
12%
9%
6%
9%
82%
18%
71%
29%
55%
45%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
92
16
11
13
4
5
8
9
6
5
80
12
62
30
44
48
4%
5%
3%
6%
2%
3%
4%
5%
6%
2%
4%
4%
4%
4%
4%
4%
i
i
17%
12%
14%
4%
5%
9%
10%
6%
6%
87%
13%
67%
33%
48%
52%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
81
13
11
11
8
-
9
6
6
7
69
12
60
21
44
37
4%
4%
3%
5%
5%
-%
4%
3%
7%
3%
3%
4%
4%
3%
4%
3%
e
e
e
e
e
e
e
e
16%
14%
14%
10%
-%
11%
7%
8%
9%
85%
15%
74%
26%
55%
45%
Real time gambling
65
3
10
3
8
2
7
4
5
2
59
6
48
17
32
33
3%
1%
3%
1%
5%
1%
3%
2%
5%
1%
3%
2%
3%
2%
3%
3%
acei
acei
4%
15%
4%
12%
2%
11%
7%
7%
4%
91%
9%
74%
26%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Other
21
3
4
2
1
3
-
4
1
2
18
3
10
12
5
16
1%
1%
1%
1%
*%
1%
-%
2%
1%
1%
1%
1%
1%
1%
*%
1%
f
n
14%
19%
9%
3%
12%
-%
20%
5%
9%
86%
14%
45%
55%
25%
75%
USE SOCIAL NETWORKING SITES
1022
94
116
121
67
65
116
89
56
123
889
133
711
311
471
551
44%
32%
35%
57%
42%
36%
53%
47%
61%
48%
45%
43%
48%
38%
43%
46%
abde
a
abde
abe
abdegi
abe
m
9%
11%
12%
7%
6%
11%
9%
5%
12%
87%
13%
70%
30%
46%
54%
TV/ VIDEO VIEWING
839
109
93
113
70
41
92
78
42
80
735
104
570
266
409
429
37%
36%
28%
53%
44%
23%
42%
41%
45%
31%
37%
33%
38%
33%
37%
36%
e
abefgi
bei
bei
bei
bei
m
13%
11%
13%
8%
5%
11%
9%
5%
10%
88%
12%
68%
32%
49%
51%
USE TWITTER
299
44
32
33
18
14
39
19
19
28
252
47
219
80
136
163
13%
15%
10%
15%
11%
8%
18%
10%
20%
11%
13%
15%
15%
10%
12%
14%
e
e
begi
bdegi
m
15%
11%
11%
6%
5%
13%
6%
6%
9%
84%
16%
73%
27%
46%
54%
STREAMED AUDIO SERVICES
165
18
21
26
11
2
17
13
10
14
137
28
115
50
90
75
7%
6%
6%
12%
7%
1%
8%
7%
11%
5%
7%
9%
8%
6%
8%
6%
e
e
abei
e
e
e
e
e
11%
13%
16%
7%
1%
11%
8%
6%
8%
83%
17%
70%
30%
54%
46%
None of these
127
25
15
6
10
8
10
9
4
22
108
19
55
72
50
77
6%
9%
4%
3%
6%
4%
5%
5%
4%
8%
5%
6%
4%
9%
5%
6%
c
c
l
20%
12%
5%
8%
6%
8%
7%
3%
17%
85%
15%
44%
56%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Don't know
12
-
-
1
2
2
2
3
-
-
12
*
6
6
3
9
1%
-%
-%
1%
1%
1%
1%
2%
-%
-%
1%
*%
*%
1%
*%
1%
-%
-%
11%
16%
15%
15%
24%
-%
-%
98%
2%
51%
49%
27%
73%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
General surfing/ browsing the
internet
1664
821
843
267
335
645
418
162
153
222
461
524
490
329
322
1399
134
88
44
62%
63%
61%
73%
72%
70%
45%
39%
53%
68%
77%
74%
68%
57%
49%
63%
58%
66%
59%
f
f
f
g
gh
ghi
lmn
mn
n
pr
49%
51%
16%
20%
39%
25%
10%
9%
13%
28%
31%
29%
20%
19%
84%
8%
5%
3%
Sending and receiving e-mail
1554
770
784
224
327
627
377
139
148
205
453
511
486
290
267
1322
124
75
33
58%
59%
57%
61%
70%
68%
41%
34%
51%
63%
76%
72%
67%
50%
40%
59%
53%
56%
44%
f
cf
cf
g
gh
ghi
mn
mn
n
pr
r
r
50%
50%
14%
21%
40%
24%
9%
10%
13%
29%
33%
31%
19%
17%
85%
8%
5%
2%
Banking
1055
532
522
137
234
456
228
97
115
133
354
367
332
205
150
896
86
52
20
39%
41%
38%
37%
50%
50%
25%
23%
40%
41%
60%
52%
46%
35%
23%
40%
37%
40%
28%
f
cf
cf
g
g
ghi
lmn
mn
n
r
r
r
50%
50%
13%
22%
43%
22%
9%
11%
13%
34%
35%
31%
19%
14%
85%
8%
5%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
952
410
542
220
230
375
127
112
94
109
274
260
300
185
206
788
80
59
24
36%
32%
39%
60%
49%
41%
14%
27%
33%
34%
46%
36%
42%
32%
31%
35%
34%
45%
33%
a
def
ef
f
ghi
n
kmn
opr
43%
57%
23%
24%
39%
13%
12%
10%
11%
29%
27%
32%
19%
22%
83%
8%
6%
3%
Purchasing goods/ services/ tickets
etc.
742
360
382
102
150
309
181
68
55
95
272
254
239
135
113
624
58
37
23
28%
28%
28%
28%
32%
34%
20%
17%
19%
29%
46%
36%
33%
23%
17%
28%
25%
28%
31%
f
f
f
gh
ghi
mn
mn
n
48%
52%
14%
20%
42%
24%
9%
7%
13%
37%
34%
32%
18%
15%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
703
306
396
170
177
269
87
84
58
82
201
205
219
125
153
602
46
38
16
26%
24%
29%
46%
38%
29%
9%
20%
20%
25%
34%
29%
30%
22%
23%
27%
20%
29%
21%
a
def
ef
f
ghi
mn
mn
pr
pr
44%
56%
24%
25%
38%
12%
12%
8%
12%
29%
29%
31%
18%
22%
86%
7%
5%
2%
Finding/ downloading information for
work/ business
571
309
263
78
108
279
106
34
44
58
239
251
187
84
50
497
37
25
12
21%
24%
19%
21%
23%
31%
11%
8%
15%
18%
40%
35%
26%
14%
8%
22%
16%
19%
16%
b
f
f
cdf
g
g
ghi
lmn
mn
n
pr
54%
46%
14%
19%
49%
18%
6%
8%
10%
42%
44%
33%
15%
9%
87%
7%
4%
2%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
523
284
240
129
118
207
70
55
43
58
172
166
170
84
103
450
37
24
12
20%
22%
17%
35%
25%
23%
8%
13%
15%
18%
29%
23%
24%
15%
16%
20%
16%
18%
16%
b
def
f
f
ghi
mn
mn
54%
46%
25%
22%
39%
13%
11%
8%
11%
33%
32%
32%
16%
20%
86%
7%
5%
2%
Playing games online/ interactively
476
242
234
110
111
175
80
64
37
74
120
115
135
107
119
408
31
22
15
18%
19%
17%
30%
24%
19%
9%
16%
13%
23%
20%
16%
19%
19%
18%
18%
13%
16%
20%
def
ef
f
gh
h
p
p
51%
49%
23%
23%
37%
17%
14%
8%
16%
25%
24%
28%
23%
25%
86%
6%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
467
244
223
104
105
181
77
46
41
64
158
155
152
83
76
403
35
20
9
17%
19%
16%
28%
22%
20%
8%
11%
14%
20%
27%
22%
21%
14%
12%
18%
15%
15%
13%
ef
f
f
g
ghi
mn
mn
r
52%
48%
22%
23%
39%
16%
10%
9%
14%
34%
33%
33%
18%
16%
86%
8%
4%
2%
Accessing news
462
256
206
67
78
203
114
34
29
58
165
184
143
67
69
397
44
14
6
17%
20%
15%
18%
17%
22%
12%
8%
10%
18%
28%
26%
20%
11%
10%
18%
19%
11%
9%
b
f
f
df
gh
ghi
lmn
mn
qr
qr
55%
45%
15%
17%
44%
25%
7%
6%
12%
36%
40%
31%
14%
15%
86%
10%
3%
1%
Finding/ downloading information for
school/ college/ university/
homework
357
161
196
131
62
139
24
40
28
26
117
120
127
55
55
313
19
17
9
13%
12%
14%
36%
13%
15%
3%
10%
10%
8%
20%
17%
18%
9%
8%
14%
8%
13%
12%
def
f
f
ghi
mn
mn
p
45%
55%
37%
17%
39%
7%
11%
8%
7%
33%
34%
36%
15%
15%
88%
5%
5%
2%
To find information on health related
issues e.g. NHS Direct/ NHS 24
325
151
173
49
70
128
77
37
36
39
117
115
100
52
58
300
7
10
7
12%
12%
13%
14%
15%
14%
8%
9%
12%
12%
20%
16%
14%
9%
9%
13%
3%
8%
9%
f
f
f
ghi
mn
mn
pqr
p
p
47%
53%
15%
21%
39%
24%
11%
11%
12%
36%
35%
31%
16%
18%
92%
2%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Downloading music files
315
175
140
101
65
113
35
39
34
31
106
93
117
50
55
265
26
13
11
12%
13%
10%
28%
14%
12%
4%
9%
12%
10%
18%
13%
16%
9%
8%
12%
11%
10%
15%
b
def
f
f
ghi
mn
mn
q
56%
44%
32%
21%
36%
11%
12%
11%
10%
34%
30%
37%
16%
17%
84%
8%
4%
4%
Making voice calls using a VoIP
service e.g. Skype
284
141
143
61
72
107
44
36
19
23
94
100
93
44
47
249
14
13
8
11%
11%
10%
17%
15%
12%
5%
9%
7%
7%
16%
14%
13%
8%
7%
11%
6%
10%
10%
ef
f
f
ghi
mn
mn
p
p
50%
50%
21%
25%
38%
16%
13%
7%
8%
33%
35%
33%
15%
17%
88%
5%
4%
3%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
281
126
155
72
67
103
39
26
16
37
102
90
87
56
47
236
24
11
9
10%
10%
11%
20%
14%
11%
4%
6%
6%
11%
17%
13%
12%
10%
7%
11%
10%
9%
12%
def
f
f
gh
ghi
n
n
45%
55%
26%
24%
37%
14%
9%
6%
13%
37%
32%
31%
20%
17%
84%
9%
4%
3%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
276
146
130
30
54
121
71
25
18
32
118
119
81
41
35
251
9
10
7
10%
11%
9%
8%
11%
13%
8%
6%
6%
10%
20%
17%
11%
7%
5%
11%
4%
7%
9%
f
cf
ghi
lmn
mn
pq
p
p
53%
47%
11%
19%
44%
26%
9%
7%
12%
43%
43%
29%
15%
13%
91%
3%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Using Twitter (browsing/ reading
site)
255
137
118
75
73
87
20
19
15
27
92
92
88
31
43
205
30
12
9
10%
11%
9%
21%
16%
9%
2%
5%
5%
8%
15%
13%
12%
5%
7%
9%
13%
9%
12%
ef
ef
f
g
ghi
mn
mn
o
54%
46%
30%
29%
34%
8%
8%
6%
11%
36%
36%
34%
12%
17%
80%
12%
5%
3%
Listening to radio
242
130
112
46
49
96
52
26
14
27
97
93
72
36
40
211
13
12
6
9%
10%
8%
12%
10%
10%
6%
6%
5%
8%
16%
13%
10%
6%
6%
9%
6%
9%
8%
f
f
f
ghi
mn
mn
p
54%
46%
19%
20%
40%
21%
11%
6%
11%
40%
38%
30%
15%
17%
87%
5%
5%
2%
Trading/ auctions
241
131
110
32
54
112
44
25
19
26
99
72
78
52
39
209
10
17
5
9%
10%
8%
9%
12%
12%
5%
6%
7%
8%
17%
10%
11%
9%
6%
9%
4%
13%
7%
f
f
f
ghi
n
n
n
p
opr
54%
46%
13%
22%
46%
18%
10%
8%
11%
41%
30%
32%
21%
16%
87%
4%
7%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
214
128
86
50
39
97
28
21
12
19
77
73
67
37
37
188
13
7
6
8%
10%
6%
14%
8%
11%
3%
5%
4%
6%
13%
10%
9%
6%
6%
8%
5%
5%
8%
b
df
f
f
ghi
mn
mn
q
60%
40%
23%
18%
45%
13%
10%
6%
9%
36%
34%
32%
17%
17%
88%
6%
3%
3%
Using Twitter (account holder,
posting on site)
184
90
94
50
62
62
11
19
10
13
75
69
55
27
33
154
18
6
6
7%
7%
7%
14%
13%
7%
1%
5%
4%
4%
13%
10%
8%
5%
5%
7%
8%
4%
8%
ef
ef
f
ghi
mn
mn
q
49%
51%
27%
34%
34%
6%
11%
6%
7%
40%
37%
30%
15%
18%
84%
10%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
184
98
85
54
46
66
18
25
9
19
54
56
62
30
36
162
9
5
7
7%
8%
6%
15%
10%
7%
2%
6%
3%
6%
9%
8%
9%
5%
5%
7%
4%
4%
9%
def
f
f
h
h
mn
pq
pq
53%
47%
30%
25%
36%
10%
14%
5%
10%
29%
30%
34%
16%
19%
88%
5%
3%
4%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
162
88
74
45
41
66
11
16
14
21
55
39
57
35
30
139
10
6
7
6%
7%
5%
12%
9%
7%
1%
4%
5%
6%
9%
6%
8%
6%
5%
6%
4%
4%
10%
ef
f
f
gh
n
opq
55%
45%
28%
25%
41%
6%
10%
8%
13%
34%
24%
35%
21%
19%
86%
6%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
146
83
63
43
41
49
14
13
8
17
56
42
56
26
23
120
13
6
7
5%
6%
5%
12%
9%
5%
1%
3%
3%
5%
9%
6%
8%
5%
3%
5%
6%
4%
10%
ef
ef
f
ghi
n
mn
opq
57%
43%
29%
28%
34%
9%
9%
5%
12%
39%
28%
38%
18%
16%
82%
9%
4%
5%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
92
44
47
25
28
30
9
12
6
6
26
25
34
14
18
77
8
3
4
3%
3%
3%
7%
6%
3%
1%
3%
2%
2%
4%
4%
5%
2%
3%
3%
4%
2%
5%
ef
ef
f
i
mn
q
48%
52%
27%
31%
32%
9%
13%
7%
7%
28%
27%
38%
15%
20%
84%
9%
3%
4%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
81
48
34
27
25
22
7
6
3
7
34
27
27
15
12
72
3
3
3
3%
4%
2%
7%
5%
2%
1%
2%
1%
2%
6%
4%
4%
3%
2%
3%
1%
2%
4%
ef
ef
f
ghi
n
n
p
p
58%
42%
33%
31%
27%
9%
8%
4%
8%
42%
33%
34%
19%
14%
89%
3%
4%
4%
Real time gambling
65
41
24
12
18
28
7
9
8
8
21
19
17
17
12
43
18
2
3
2%
3%
2%
3%
4%
3%
1%
2%
3%
3%
3%
3%
2%
3%
2%
2%
8%
2%
3%
b
f
f
f
oqr
o
63%
37%
19%
27%
43%
11%
14%
12%
13%
32%
29%
27%
26%
18%
66%
27%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Other
21
9
13
1
2
7
12
2
2
4
2
7
6
5
3
19
1
1
1
1%
1%
1%
*%
*%
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
1%
*%
*%
1%
42%
58%
4%
7%
35%
54%
10%
7%
20%
8%
33%
30%
23%
13%
90%
5%
2%
2%
USE SOCIAL NETWORKING
SITES
1022
447
575
232
252
404
133
119
100
121
295
288
322
193
220
848
86
62
26
38%
34%
42%
64%
54%
44%
14%
29%
35%
37%
50%
41%
45%
33%
33%
38%
37%
47%
35%
a
def
ef
f
g
ghi
mn
mn
opr
44%
56%
23%
25%
40%
13%
12%
10%
12%
29%
28%
31%
19%
21%
83%
8%
6%
3%
TV/ VIDEO VIEWING
839
438
401
182
201
326
130
90
80
105
260
266
270
143
160
718
64
41
16
31%
34%
29%
50%
43%
36%
14%
22%
28%
32%
44%
37%
38%
25%
24%
32%
27%
31%
22%
b
def
ef
f
g
ghi
mn
mn
r
r
52%
48%
22%
24%
39%
15%
11%
10%
13%
31%
32%
32%
17%
19%
86%
8%
5%
2%
USE TWITTER
299
156
143
84
90
105
21
28
18
29
108
111
97
40
51
245
31
14
10
11%
12%
10%
23%
19%
11%
2%
7%
6%
9%
18%
16%
13%
7%
8%
11%
13%
10%
13%
ef
ef
f
ghi
mn
mn
52%
48%
28%
30%
35%
7%
9%
6%
10%
36%
37%
32%
13%
17%
82%
10%
5%
3%
STREAMED AUDIO SERVICES
165
92
72
49
47
52
17
15
9
18
65
48
63
28
25
134
14
8
8
6%
7%
5%
13%
10%
6%
2%
4%
3%
5%
11%
7%
9%
5%
4%
6%
6%
6%
11%
b
ef
ef
f
ghi
n
mn
opq
56%
44%
30%
28%
31%
10%
9%
5%
11%
39%
29%
38%
17%
15%
81%
9%
5%
5%
None of these
127
65
61
11
12
28
76
29
14
16
12
20
25
33
48
109
8
7
2
5%
5%
4%
3%
3%
3%
8%
7%
5%
5%
2%
3%
4%
6%
7%
5%
4%
5%
3%
cde
j
j
j
k
kl
52%
48%
8%
10%
22%
60%
23%
11%
12%
9%
16%
20%
26%
38%
86%
7%
5%
2%
Don't know
12
5
8
2
2
4
5
4
3
*
1
2
1
5
4
10
2
1
*
*%
*%
1%
1%
*%
*%
1%
1%
1%
*%
*%
*%
*%
1%
1%
*%
1%
*%
*%
l
38%
62%
15%
15%
31%
38%
30%
27%
4%
8%
16%
8%
42%
34%
81%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
General surfing/ browsing the internet
1664
162
253
175
94
149
148
144
77
199
1439
226
1106
555
853
812
62%
49%
68%
75%
50%
64%
59%
64%
68%
67%
62%
62%
71%
50%
68%
57%
adf
adefgi
ad
ad
ad
ad
ad
m
o
10%
15%
11%
6%
9%
9%
9%
5%
12%
86%
14%
66%
33%
51%
49%
Sending and receiving e-mail
1554
167
247
172
93
126
152
127
58
180
1325
229
1054
496
807
747
58%
51%
67%
74%
49%
54%
61%
57%
51%
60%
57%
62%
68%
44%
64%
53%
adegh
adefghi
adh
adh
j
m
o
11%
16%
11%
6%
8%
10%
8%
4%
12%
85%
15%
68%
32%
52%
48%
Banking
1055
157
137
112
73
64
111
92
45
106
904
150
762
293
541
513
39%
48%
37%
48%
39%
28%
44%
41%
39%
35%
39%
41%
49%
26%
43%
36%
bdei
e
bei
e
ei
e
e
m
o
15%
13%
11%
7%
6%
10%
9%
4%
10%
86%
14%
72%
28%
51%
49%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
952
78
110
114
64
61
107
86
55
113
824
128
666
285
451
501
36%
24%
30%
49%
34%
26%
43%
39%
49%
38%
36%
35%
43%
26%
36%
35%
abdegi
a
abde
abe
abdegi
ae
m
8%
12%
12%
7%
6%
11%
9%
6%
12%
87%
13%
70%
30%
47%
53%
Purchasing goods/ services/ tickets etc.
742
59
108
96
59
36
86
69
38
74
624
118
524
217
407
335
28%
18%
29%
41%
31%
15%
34%
31%
33%
25%
27%
32%
34%
19%
32%
24%
ae
abdegi
ae
aei
ae
aei
e
j
m
o
8%
15%
13%
8%
5%
12%
9%
5%
10%
84%
16%
71%
29%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
703
79
64
90
60
43
72
72
40
81
609
94
481
221
322
381
26%
24%
17%
39%
32%
19%
29%
32%
35%
27%
26%
26%
31%
20%
26%
27%
abefi
be
be
abe
abe
be
m
11%
9%
13%
8%
6%
10%
10%
6%
12%
87%
13%
68%
31%
46%
54%
Finding/ downloading information for work/
business
571
69
82
82
43
28
72
38
31
52
474
97
465
107
342
230
21%
21%
22%
35%
23%
12%
29%
17%
27%
17%
21%
27%
30%
10%
27%
16%
e
e
abdegi
e
aegi
egi
j
m
o
12%
14%
14%
8%
5%
13%
7%
5%
9%
83%
17%
81%
19%
60%
40%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
523
68
51
75
38
25
57
51
33
52
458
65
355
166
240
283
20%
21%
14%
32%
20%
11%
23%
23%
29%
17%
20%
18%
23%
15%
19%
20%
be
abdefgi
e
be
be
abdei
e
m
13%
10%
14%
7%
5%
11%
10%
6%
10%
88%
12%
68%
32%
46%
54%
Playing games online/ interactively
476
44
59
54
47
29
48
49
33
45
413
63
320
153
234
242
18%
14%
16%
23%
25%
13%
19%
22%
30%
15%
18%
17%
21%
14%
19%
17%
abei
abei
e
ae
abefi
m
9%
12%
11%
10%
6%
10%
10%
7%
9%
87%
13%
67%
32%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
467
35
54
74
43
18
47
50
26
55
402
64
328
138
240
227
17%
11%
15%
32%
23%
8%
19%
22%
23%
18%
17%
18%
21%
12%
19%
16%
e
abdefghi
abe
ae
abe
abe
ae
m
o
7%
12%
16%
9%
4%
10%
11%
5%
12%
86%
14%
70%
30%
51%
49%
Accessing news
462
76
64
71
30
15
38
37
23
42
400
62
316
146
266
196
17%
23%
17%
31%
16%
7%
15%
16%
21%
14%
17%
17%
20%
13%
21%
14%
defi
e
bdefghi
e
e
e
e
e
m
o
17%
14%
15%
7%
3%
8%
8%
5%
9%
86%
14%
68%
32%
58%
42%
Finding/ downloading information for
school/ college/ university/ homework
357
35
46
50
27
24
47
34
17
33
308
49
226
129
186
171
13%
11%
12%
21%
14%
10%
19%
15%
15%
11%
13%
13%
15%
11%
15%
12%
abdei
aei
m
o
10%
13%
14%
8%
7%
13%
10%
5%
9%
86%
14%
63%
36%
52%
48%
To find information on health related
issues e.g. NHS Direct/ NHS 24
325
44
48
44
23
8
52
39
18
23
267
58
225
100
172
153
12%
14%
13%
19%
12%
4%
21%
18%
16%
8%
12%
16%
14%
9%
14%
11%
ei
e
ei
e
abdei
ei
ei
e
j
m
o
14%
15%
13%
7%
3%
16%
12%
5%
7%
82%
18%
69%
31%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Downloading music files
315
33
33
41
30
20
38
30
20
22
266
49
221
92
156
159
12%
10%
9%
18%
16%
8%
15%
13%
18%
7%
12%
13%
14%
8%
12%
11%
abei
abei
bei
i
abei
m
10%
10%
13%
10%
6%
12%
9%
6%
7%
84%
16%
70%
29%
49%
51%
Making voice calls using a VoIP service
e.g. Skype
284
49
41
37
24
13
35
21
14
15
239
45
200
84
140
144
11%
15%
11%
16%
13%
6%
14%
9%
13%
5%
10%
12%
13%
8%
11%
10%
ei
ei
egi
ei
ei
ei
m
17%
14%
13%
8%
5%
12%
7%
5%
5%
84%
16%
70%
30%
49%
51%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
281
27
39
46
22
7
35
25
16
19
238
42
198
80
134
146
10%
8%
10%
20%
11%
3%
14%
11%
14%
6%
10%
12%
13%
7%
11%
10%
e
e
abdegi
e
aei
e
aei
m
10%
14%
17%
8%
2%
13%
9%
6%
7%
85%
15%
71%
28%
48%
52%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
276
24
47
46
28
7
42
21
15
21
221
56
197
79
166
110
10%
7%
13%
20%
15%
3%
17%
9%
13%
7%
10%
15%
13%
7%
13%
8%
e
ei
abegi
aei
aegi
e
aei
e
j
m
o
9%
17%
17%
10%
3%
15%
8%
6%
8%
80%
20%
71%
29%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Using Twitter (browsing/ reading site)
255
35
23
27
13
12
37
17
17
25
218
37
188
66
118
137
10%
11%
6%
11%
7%
5%
15%
8%
15%
8%
9%
10%
12%
6%
9%
10%
e
be
bdegi
bdegi
m
14%
9%
10%
5%
5%
14%
7%
7%
10%
85%
15%
74%
26%
46%
54%
Listening to radio
242
21
52
37
19
3
25
23
14
16
200
42
166
76
138
104
9%
7%
14%
16%
10%
1%
10%
10%
12%
5%
9%
11%
11%
7%
11%
7%
e
aei
aei
e
e
e
aei
e
m
o
9%
22%
15%
8%
1%
11%
9%
6%
7%
83%
17%
69%
31%
57%
43%
Trading/ auctions
241
16
25
27
31
12
34
26
18
20
198
43
185
56
128
113
9%
5%
7%
12%
17%
5%
14%
12%
16%
7%
9%
12%
12%
5%
10%
8%
ae
abei
abei
ae
abei
j
m
o
7%
10%
11%
13%
5%
14%
11%
8%
8%
82%
18%
77%
23%
53%
47%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
214
29
31
30
20
8
21
15
14
20
194
20
149
65
111
103
8%
9%
8%
13%
11%
4%
9%
7%
13%
7%
8%
5%
10%
6%
9%
7%
e
e
egi
e
e
egi
k
m
14%
14%
14%
10%
4%
10%
7%
7%
9%
91%
9%
70%
30%
52%
48%
Using Twitter (account holder, posting on
site)
184
22
26
26
15
7
20
12
12
14
158
27
134
50
92
92
7%
7%
7%
11%
8%
3%
8%
6%
11%
5%
7%
7%
9%
4%
7%
6%
egi
e
e
egi
m
12%
14%
14%
8%
4%
11%
7%
7%
8%
86%
14%
73%
27%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
184
27
26
34
11
9
16
14
10
16
160
23
129
55
81
102
7%
8%
7%
15%
6%
4%
6%
6%
8%
5%
7%
6%
8%
5%
6%
7%
e
abdefghi
e
m
15%
14%
18%
6%
5%
9%
8%
5%
9%
87%
13%
70%
30%
44%
56%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, Amazon
Prime Instant)
162
20
13
22
19
4
19
19
12
12
145
17
120
42
71
91
6%
6%
4%
9%
10%
2%
8%
8%
11%
4%
6%
5%
8%
4%
6%
6%
e
bei
bei
e
bei
bei
m
12%
8%
14%
12%
2%
12%
11%
8%
7%
90%
10%
74%
26%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
146
16
20
22
7
2
17
13
9
14
120
26
103
43
80
66
5%
5%
5%
9%
4%
1%
7%
6%
8%
5%
5%
7%
7%
4%
6%
5%
e
e
dei
e
e
e
e
m
11%
14%
15%
5%
2%
12%
9%
6%
9%
82%
18%
71%
29%
55%
45%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
92
16
11
13
4
5
8
9
6
5
80
12
62
30
44
48
3%
5%
3%
6%
2%
2%
3%
4%
5%
2%
3%
3%
4%
3%
3%
3%
dei
17%
12%
14%
4%
5%
9%
10%
6%
6%
87%
13%
67%
33%
48%
52%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
81
13
11
11
8
-
9
6
6
7
69
12
60
21
44
37
3%
4%
3%
5%
4%
-%
4%
3%
6%
2%
3%
3%
4%
2%
4%
3%
e
e
e
e
e
e
e
e
m
16%
14%
14%
10%
-%
11%
7%
8%
9%
85%
15%
74%
26%
55%
45%
Real time gambling
65
3
10
3
8
2
7
4
5
2
59
6
48
17
32
33
2%
1%
3%
1%
4%
1%
3%
2%
4%
1%
3%
2%
3%
2%
3%
2%
acei
acei
m
4%
15%
4%
12%
2%
11%
7%
7%
4%
91%
9%
74%
26%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Other
21
3
4
2
1
3
-
4
1
2
18
3
10
12
5
16
1%
1%
1%
1%
*%
1%
-%
2%
1%
1%
1%
1%
1%
1%
*%
1%
f
n
14%
19%
9%
3%
12%
-%
20%
5%
9%
86%
14%
45%
55%
25%
75%
USE SOCIAL NETWORKING SITES
1022
94
116
121
67
65
116
89
56
123
889
133
711
311
471
551
38%
29%
31%
52%
36%
28%
47%
40%
49%
41%
39%
36%
46%
28%
37%
39%
abdegi
abde
ae
abdeg
abe
m
9%
11%
12%
7%
6%
11%
9%
5%
12%
87%
13%
70%
30%
46%
54%
TV/ VIDEO VIEWING
839
109
93
113
70
41
92
78
42
80
735
104
570
266
409
429
31%
33%
25%
48%
37%
18%
37%
35%
37%
27%
32%
28%
37%
24%
33%
30%
be
abdefghi
bei
bei
be
bei
e
m
13%
11%
13%
8%
5%
11%
9%
5%
10%
88%
12%
68%
32%
49%
51%
USE TWITTER
299
44
32
33
18
14
39
19
19
28
252
47
219
80
136
163
11%
14%
9%
14%
10%
6%
16%
8%
17%
9%
11%
13%
14%
7%
11%
12%
e
eg
bdegi
bdegi
m
15%
11%
11%
6%
5%
13%
6%
6%
9%
84%
16%
73%
27%
46%
54%
STREAMED AUDIO SERVICES
165
18
21
26
11
2
17
13
10
14
137
28
115
50
90
75
6%
6%
6%
11%
6%
1%
7%
6%
9%
5%
6%
8%
7%
4%
7%
5%
e
e
abdegi
e
e
e
e
e
m
11%
13%
16%
7%
1%
11%
8%
6%
8%
83%
17%
70%
30%
54%
46%
None of these
127
25
15
6
10
8
10
9
4
22
108
19
55
72
50
77
5%
8%
4%
3%
6%
4%
4%
4%
3%
7%
5%
5%
4%
6%
4%
5%
ceh
c
l
20%
12%
5%
8%
6%
8%
7%
3%
17%
85%
15%
44%
56%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Don't know
12
-
-
1
2
2
2
3
-
-
12
*
6
6
3
9
*%
-%
-%
1%
1%
1%
1%
1%
-%
-%
1%
*%
*%
1%
*%
1%
-%
-%
11%
16%
15%
15%
24%
-%
-%
98%
2%
51%
49%
27%
73%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Up to 512kb
5
4
2
-
-
5
1
1
-
-
4
-
4
-
2
5
-
-
-
*%
*%
*%
-%
-%
1%
*%
*%
-%
-%
1%
-%
1%
-%
*%
*%
-%
-%
-%
71%
29%
-%
-%
85%
15%
16%
-%
-%
69%
-%
65%
-%
35%
100%
-%
-%
-%
Up to 1MB
9
7
2
1
1
4
3
-
1
1
3
3
2
4
*
7
1
1
*
*%
1%
*%
*%
*%
*%
1%
-%
*%
1%
1%
*%
*%
1%
*%
*%
1%
1%
1%
80%
20%
9%
12%
42%
37%
-%
8%
16%
34%
33%
18%
47%
2%
78%
11%
7%
5%
Up to 2MB
24
16
8
1
7
9
7
3
2
6
5
7
6
7
4
19
2
2
1
1%
2%
1%
*%
2%
1%
1%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
2%
1%
67%
33%
5%
28%
38%
29%
11%
9%
23%
21%
30%
24%
30%
15%
77%
10%
10%
3%
Up to 4MB
31
17
14
2
8
16
5
4
2
6
13
12
8
4
7
25
3
3
1
2%
2%
1%
1%
2%
2%
1%
2%
1%
2%
2%
2%
1%
1%
2%
1%
2%
2%
2%
55%
45%
7%
26%
50%
17%
11%
6%
19%
41%
38%
26%
14%
22%
78%
11%
8%
3%
Up to 8MB
70
51
20
7
15
31
17
7
8
9
30
22
22
18
9
56
8
6
*
3%
5%
2%
2%
4%
4%
3%
3%
4%
3%
5%
3%
4%
4%
2%
3%
5%
6%
1%
b
r
r
or
72%
28%
10%
22%
44%
24%
9%
11%
13%
43%
31%
31%
26%
12%
79%
12%
8%
*%
Up to 10MB
35
27
8
6
2
13
14
4
1
4
13
18
10
5
3
31
*
4
1
2%
3%
1%
2%
1%
2%
2%
2%
*%
1%
2%
3%
2%
1%
1%
2%
*%
3%
1%
b
n
p
77%
23%
17%
7%
37%
40%
11%
2%
12%
35%
50%
29%
13%
8%
88%
1%
10%
2%
Up to 16MB
64
46
18
7
21
21
16
6
5
8
30
24
23
8
10
57
3
2
1
3%
4%
2%
2%
6%
3%
3%
3%
2%
3%
5%
4%
4%
2%
2%
3%
2%
2%
2%
b
cef
72%
28%
10%
33%
33%
24%
10%
7%
12%
47%
37%
36%
12%
15%
90%
5%
4%
1%
Up to 20MB
58
40
19
9
14
23
12
7
5
9
14
21
19
8
10
46
7
3
2
3%
4%
2%
3%
4%
3%
2%
3%
2%
3%
2%
3%
3%
2%
3%
3%
4%
3%
4%
b
68%
32%
15%
24%
40%
21%
12%
9%
16%
24%
36%
32%
14%
18%
80%
12%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Up to 30MB
54
36
18
10
10
22
12
9
5
10
15
21
17
9
8
51
2
*
1
3%
4%
2%
3%
3%
3%
2%
4%
3%
3%
3%
3%
3%
2%
2%
3%
1%
*%
2%
b
q
67%
33%
19%
18%
41%
22%
16%
10%
18%
27%
39%
31%
16%
14%
94%
3%
1%
2%
Up to 40MB
51
33
17
8
7
25
11
4
2
11
18
15
17
7
11
43
6
*
1
2%
3%
2%
3%
2%
3%
2%
2%
1%
4%
3%
2%
3%
2%
3%
2%
4%
*%
2%
b
q
q
66%
34%
17%
13%
49%
21%
7%
5%
21%
35%
30%
34%
15%
21%
86%
12%
1%
2%
Up to 50MB
64
44
20
10
11
25
17
8
9
4
16
21
17
15
11
58
4
1
1
3%
4%
2%
3%
3%
3%
3%
4%
4%
1%
3%
3%
3%
3%
3%
3%
2%
1%
2%
b
i
69%
31%
16%
18%
39%
27%
12%
14%
6%
26%
32%
27%
23%
18%
91%
6%
2%
2%
Up to 100MB
61
44
18
7
12
34
9
3
2
10
26
20
19
15
8
55
4
1
1
3%
4%
2%
2%
3%
4%
1%
2%
1%
3%
5%
3%
3%
3%
2%
3%
2%
1%
2%
b
f
gh
71%
29%
11%
20%
55%
15%
5%
3%
16%
42%
32%
31%
25%
12%
90%
6%
2%
2%
Over 100MB
49
32
17
7
9
27
5
4
4
4
13
15
12
14
8
41
6
1
*
2%
3%
2%
2%
2%
3%
1%
2%
2%
1%
2%
2%
2%
3%
2%
2%
4%
1%
1%
b
f
f
r
r
65%
35%
15%
19%
56%
11%
8%
8%
8%
26%
31%
24%
29%
16%
85%
12%
2%
1%
SUPERFAST BROADBAND (30MB
AND ABOVE)
279
189
90
43
49
133
54
27
23
38
87
92
82
60
45
249
21
5
4
13%
18%
9%
14%
13%
17%
9%
14%
11%
13%
15%
14%
14%
14%
12%
14%
13%
4%
8%
b
f
f
f
qr
q
68%
32%
15%
18%
48%
19%
10%
8%
14%
31%
33%
29%
22%
16%
89%
8%
2%
2%
Don't know
1497
633
864
228
257
530
482
142
159
202
368
447
427
323
301
1261
118
77
41
72%
61%
83%
75%
69%
68%
79%
71%
78%
71%
65%
69%
71%
74%
77%
72%
71%
76%
80%
a
e
de
j
kl
op
42%
58%
15%
17%
35%
32%
9%
11%
13%
25%
30%
28%
22%
20%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Up to 512kb
5
1
2
-
1
-
-
1
-
1
5
-
5
1
2
3
*%
*%
*%
-%
1%
-%
-%
1%
-%
*%
*%
-%
*%
*%
*%
*%
20%
29%
-%
15%
-%
-%
20%
-%
16%
100%
-%
84%
16%
45%
55%
Up to 1MB
9
-
-
1
2
-
1
-
-
2
5
4
7
2
5
4
*%
-%
-%
1%
2%
-%
1%
-%
-%
1%
*%
1%
1%
*%
*%
*%
j
-%
-%
12%
26%
-%
13%
-%
-%
27%
54%
46%
77%
23%
54%
46%
Up to 2MB
24
2
2
1
7
1
4
2
*
-
14
10
18
7
18
6
1%
1%
1%
1%
5%
1%
2%
1%
1%
-%
1%
3%
1%
1%
2%
1%
abcehi
j
o
7%
9%
5%
28%
4%
15%
8%
2%
-%
58%
42%
73%
27%
74%
26%
Up to 4MB
31
1
1
4
5
-
5
4
1
4
22
10
23
8
20
11
2%
1%
*%
2%
3%
-%
2%
3%
1%
2%
1%
3%
2%
1%
2%
1%
be
e
j
5%
4%
12%
15%
-%
16%
12%
3%
12%
69%
31%
75%
25%
63%
37%
Up to 8MB
70
5
7
7
7
5
10
7
3
5
56
15
50
21
43
27
3%
2%
2%
3%
5%
3%
5%
5%
4%
2%
3%
5%
4%
3%
4%
3%
7%
11%
10%
9%
7%
14%
10%
4%
8%
79%
21%
71%
29%
61%
39%
Up to 10MB
35
4
9
2
2
3
4
3
1
3
29
6
23
13
24
12
2%
1%
3%
1%
2%
2%
2%
2%
1%
1%
2%
2%
2%
2%
2%
1%
o
10%
25%
5%
6%
10%
12%
8%
3%
8%
82%
18%
64%
36%
67%
33%
Up to 16MB
64
11
4
8
5
4
8
12
4
1
57
7
42
22
31
32
3%
4%
1%
4%
3%
3%
4%
8%
5%
*%
3%
2%
3%
3%
3%
3%
bi
bi
i
i
bei
bi
17%
6%
13%
7%
6%
13%
19%
7%
1%
89%
11%
66%
34%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Up to 20MB
58
7
7
8
9
4
2
4
4
1
48
10
44
14
22
36
3%
3%
2%
4%
6%
3%
1%
2%
5%
*%
3%
3%
3%
2%
2%
3%
i
bfi
fi
12%
12%
14%
16%
7%
4%
6%
7%
2%
83%
17%
76%
24%
38%
62%
Up to 30MB
54
2
13
3
6
9
7
5
1
4
45
10
32
22
30
24
3%
1%
4%
2%
4%
5%
3%
4%
1%
2%
3%
3%
2%
3%
3%
2%
a
ah
4%
24%
6%
11%
16%
12%
10%
2%
7%
82%
18%
59%
41%
55%
45%
Up to 40MB
51
5
12
5
1
7
2
3
2
7
47
4
36
15
30
20
2%
2%
4%
2%
1%
4%
1%
2%
3%
3%
3%
1%
3%
2%
3%
2%
df
11%
23%
10%
2%
13%
4%
5%
4%
14%
92%
8%
70%
30%
60%
40%
Up to 50MB
64
16
8
1
6
13
4
3
6
-
61
3
46
18
22
41
3%
6%
2%
1%
4%
9%
2%
2%
7%
-%
3%
1%
3%
2%
2%
4%
cfgi
i
ci
bcfgi
bcfgi
k
n
26%
13%
2%
9%
21%
7%
5%
9%
-%
95%
5%
71%
29%
35%
65%
Up to 100MB
61
3
11
13
4
10
2
4
2
7
50
11
47
15
29
32
3%
1%
3%
7%
3%
6%
1%
2%
2%
3%
3%
4%
4%
2%
3%
3%
af
af
m
4%
18%
21%
7%
16%
3%
6%
3%
12%
81%
19%
76%
24%
48%
52%
Over 100MB
49
13
4
3
1
2
5
10
2
-
47
2
38
11
19
30
2%
5%
1%
1%
1%
1%
2%
7%
3%
-%
3%
1%
3%
2%
2%
3%
bcdi
i
bcdefi
i
k
27%
9%
6%
2%
5%
10%
21%
5%
-%
96%
4%
77%
23%
38%
62%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
SUPERFAST BROADBAND (30MB AND
ABOVE)
279
40
49
26
18
41
20
25
14
18
249
30
198
81
131
148
13%
16%
15%
13%
12%
26%
9%
17%
17%
8%
14%
10%
15%
11%
13%
14%
i
i
abcdfghi
fi
fi
k
m
14%
17%
9%
6%
15%
7%
9%
5%
6%
89%
11%
71%
29%
47%
53%
Don't know
1497
184
251
144
89
99
154
93
55
193
1296
202
926
568
750
748
72%
72%
76%
72%
62%
63%
74%
62%
67%
85%
73%
69%
69%
77%
72%
73%
dg
deg
dg
deg
abcdefgh
l
12%
17%
10%
6%
7%
10%
6%
4%
13%
87%
13%
62%
38%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
512K
5
2
3
*
-
4
1
*
*
1
3
2
2
1
*
3
1
1
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
1%
1%
-%
39%
61%
2%
-%
78%
20%
2%
1%
26%
51%
42%
30%
24%
4%
60%
28%
12%
-%
750K
2
1
1
1
-
1
-
-
-
1
-
-
1
-
1
2
-
*
-
*%
*%
*%
*%
-%
*%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
-%
*%
-%
64%
36%
40%
-%
60%
-%
-%
-%
36%
-%
-%
64%
-%
36%
96%
-%
4%
-%
1MB
5
5
*
1
1
*
3
-
1
1
1
1
2
1
1
4
-
1
*
*%
*%
*%
*%
*%
*%
*%
-%
1%
*%
*%
*%
*%
*%
*%
*%
-%
1%
*%
b
96%
4%
21%
21%
2%
56%
-%
24%
19%
11%
13%
40%
23%
24%
78%
-%
19%
4%
1.5MB
8
5
3
*
2
2
3
2
*
2
3
3
4
*
1
5
2
1
1
*%
*%
*%
*%
1%
*%
1%
1%
*%
1%
1%
*%
1%
*%
*%
*%
1%
1%
1%
o
58%
42%
3%
26%
28%
43%
25%
2%
29%
37%
38%
48%
4%
10%
59%
27%
8%
6%
2MB
25
14
10
6
4
9
6
4
2
4
10
10
6
5
3
18
2
4
*
1%
1%
1%
2%
1%
1%
1%
2%
1%
1%
2%
2%
1%
1%
1%
1%
1%
4%
1%
or
59%
41%
23%
14%
37%
26%
16%
9%
15%
41%
40%
26%
19%
14%
74%
9%
16%
1%
3MB
13
8
5
*
2
5
6
*
1
2
5
5
6
2
1
11
2
1
*
1%
1%
*%
*%
1%
1%
1%
*%
*%
1%
1%
1%
1%
*%
*%
1%
1%
1%
*%
61%
39%
1%
19%
37%
44%
3%
7%
19%
34%
34%
44%
14%
7%
79%
13%
7%
1%
4MB
32
26
6
*
8
13
10
3
1
4
19
12
9
6
5
26
3
3
1
2%
3%
1%
*%
2%
2%
2%
2%
1%
1%
3%
2%
2%
1%
1%
1%
2%
3%
1%
b
c
c
c
h
81%
19%
1%
26%
41%
32%
10%
4%
11%
60%
38%
29%
19%
14%
81%
9%
8%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
8MB
53
38
15
8
10
22
13
8
4
6
21
18
19
7
9
43
5
5
*
3%
4%
1%
3%
3%
3%
2%
4%
2%
2%
4%
3%
3%
2%
2%
2%
3%
5%
1%
b
or
71%
29%
15%
19%
42%
24%
15%
7%
11%
41%
34%
35%
13%
17%
81%
9%
9%
1%
10MB
45
38
7
7
5
23
10
4
4
8
14
20
8
11
7
42
*
2
1
2%
4%
1%
2%
1%
3%
2%
2%
2%
3%
3%
3%
1%
2%
2%
2%
*%
2%
1%
b
l
p
p
84%
16%
16%
11%
50%
23%
8%
9%
18%
32%
45%
17%
23%
14%
92%
1%
5%
2%
16MB
56
39
18
10
14
21
11
4
7
10
21
18
20
10
8
48
5
3
1
3%
4%
2%
3%
4%
3%
2%
2%
3%
3%
4%
3%
3%
2%
2%
3%
3%
2%
1%
b
68%
32%
18%
25%
38%
20%
8%
12%
17%
38%
33%
35%
18%
15%
85%
9%
4%
1%
20MB
35
21
14
5
7
12
11
3
4
3
13
14
11
4
6
31
2
1
1
2%
2%
1%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
1%
2%
2%
1%
1%
3%
60%
40%
14%
21%
34%
31%
10%
10%
8%
37%
40%
31%
12%
17%
87%
5%
4%
4%
24MB
28
18
10
5
6
12
4
3
*
5
8
10
9
6
3
25
3
*
*
1%
2%
1%
2%
2%
2%
1%
1%
*%
2%
1%
1%
1%
1%
1%
1%
2%
*%
*%
65%
35%
18%
22%
44%
15%
10%
*%
20%
30%
34%
32%
23%
10%
88%
10%
1%
1%
50MB
81
58
23
10
15
34
23
5
8
10
29
28
21
20
12
74
6
1
1
4%
6%
2%
3%
4%
4%
4%
3%
4%
4%
5%
4%
3%
5%
3%
4%
3%
1%
2%
b
q
q
72%
28%
12%
18%
42%
28%
7%
10%
13%
35%
34%
25%
25%
15%
91%
7%
1%
1%
100MB
37
25
11
5
6
20
6
1
3
8
8
8
13
9
6
31
4
1
1
2%
2%
1%
2%
2%
2%
1%
1%
1%
3%
1%
1%
2%
2%
2%
2%
2%
1%
2%
b
f
69%
31%
13%
17%
53%
17%
3%
8%
21%
21%
23%
35%
25%
18%
84%
10%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Over 100MB
33
21
12
4
7
19
3
1
5
1
9
13
7
7
6
26
7
*
*
2%
2%
1%
1%
2%
2%
1%
1%
2%
*%
2%
2%
1%
2%
2%
1%
4%
*%
*%
f
f
oqr
64%
36%
11%
21%
59%
9%
3%
14%
4%
28%
38%
21%
22%
18%
78%
20%
1%
*%
Other
43
31
11
6
7
20
11
3
4
2
16
16
18
4
4
35
6
1
*
2%
3%
1%
2%
2%
3%
2%
2%
2%
1%
3%
3%
3%
1%
1%
2%
4%
1%
1%
b
i
mn
qr
73%
27%
13%
16%
46%
25%
7%
9%
5%
37%
38%
43%
9%
10%
83%
15%
2%
1%
TOTAL 512K+
459
320
140
62
88
198
112
40
39
66
164
162
137
90
70
388
41
23
7
22%
31%
13%
20%
23%
25%
18%
20%
19%
23%
29%
25%
23%
21%
18%
22%
25%
23%
15%
b
f
gh
n
r
r
r
70%
30%
13%
19%
43%
24%
9%
9%
14%
36%
35%
30%
20%
15%
84%
9%
5%
2%
TOTAL 2MB+
439
307
132
59
85
191
104
38
38
61
158
156
128
88
67
374
37
21
7
21%
30%
13%
20%
23%
24%
17%
19%
18%
22%
28%
24%
21%
20%
17%
21%
23%
21%
13%
b
f
f
gh
n
r
r
r
70%
30%
14%
19%
43%
24%
9%
9%
14%
36%
36%
29%
20%
15%
85%
8%
5%
2%
Don't know
1572
679
893
236
281
567
489
156
162
215
387
466
445
344
316
1333
118
77
43
76%
66%
86%
78%
75%
72%
80%
78%
79%
76%
68%
72%
74%
78%
81%
76%
72%
76%
85%
a
e
j
j
j
k
kl
opq
43%
57%
15%
18%
36%
31%
10%
10%
14%
25%
30%
28%
22%
20%
85%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
512K
5
1
-
-
1
-
-
-
*
-
4
1
4
1
3
2
*%
*%
-%
-%
1%
-%
-%
-%
1%
-%
*%
*%
*%
*%
*%
*%
22%
-%
-%
30%
-%
-%
-%
8%
-%
83%
17%
82%
18%
69%
31%
750K
2
-
1
-
1
-
-
-
-
-
2
*
1
1
2
-
*%
-%
*%
-%
1%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
-%
-%
60%
-%
36%
-%
-%
-%
-%
-%
96%
4%
64%
36%
100%
-%
1MB
5
-
-
-
-
-
1
1
-
2
3
2
2
3
3
2
*%
-%
-%
-%
-%
-%
*%
1%
-%
1%
*%
1%
*%
*%
*%
*%
-%
-%
-%
-%
-%
15%
21%
-%
42%
55%
45%
37%
63%
66%
34%
1.5MB
8
-
-
1
1
-
2
-
-
1
4
4
6
2
6
2
*%
-%
-%
1%
1%
-%
1%
-%
-%
*%
*%
1%
*%
*%
1%
*%
j
-%
-%
14%
14%
-%
20%
-%
-%
10%
56%
44%
78%
22%
80%
20%
2MB
25
1
-
2
7
1
3
2
1
1
14
11
17
8
18
6
1%
1%
-%
1%
5%
1%
1%
1%
1%
1%
1%
4%
1%
1%
2%
1%
abcei
j
o
5%
-%
8%
27%
4%
12%
9%
4%
5%
57%
43%
67%
33%
74%
26%
3MB
13
-
3
2
1
-
2
2
*
-
7
7
11
3
10
3
1%
-%
1%
1%
1%
-%
1%
1%
*%
-%
*%
2%
1%
*%
1%
*%
j
-%
23%
16%
8%
-%
16%
14%
2%
-%
50%
50%
79%
21%
78%
22%
4MB
32
1
5
6
5
-
3
3
-
2
23
9
24
9
21
11
2%
1%
1%
3%
3%
-%
2%
2%
-%
1%
1%
3%
2%
1%
2%
1%
eh
aeh
j
5%
15%
19%
15%
-%
10%
9%
-%
8%
72%
28%
73%
26%
65%
35%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
8MB
53
3
8
5
4
3
5
4
3
8
47
6
34
19
34
19
3%
1%
2%
2%
3%
2%
2%
3%
4%
3%
3%
2%
3%
3%
3%
2%
o
7%
15%
9%
8%
5%
9%
7%
6%
15%
90%
10%
64%
36%
64%
36%
10MB
45
9
5
6
7
2
3
6
2
2
38
7
27
19
20
25
2%
4%
2%
3%
5%
1%
1%
4%
2%
1%
2%
2%
2%
3%
2%
2%
fi
20%
11%
14%
15%
4%
6%
13%
4%
5%
85%
15%
59%
41%
44%
56%
16MB
56
9
3
5
7
1
7
6
6
5
52
4
45
12
26
30
3%
4%
1%
2%
5%
*%
3%
4%
8%
2%
3%
2%
3%
2%
3%
3%
b
be
be
bcei
m
16%
4%
8%
12%
1%
12%
11%
11%
9%
92%
8%
79%
21%
46%
54%
20MB
35
5
9
2
2
1
2
6
2
3
28
7
25
11
20
15
2%
2%
3%
1%
2%
1%
1%
4%
2%
1%
2%
2%
2%
1%
2%
2%
15%
24%
5%
7%
3%
5%
16%
5%
8%
80%
20%
70%
30%
56%
44%
24MB
28
4
4
5
1
2
3
-
2
4
22
6
18
10
16
12
1%
2%
1%
2%
1%
1%
2%
-%
3%
2%
1%
2%
1%
1%
1%
1%
g
15%
13%
17%
5%
6%
11%
-%
8%
14%
79%
21%
64%
36%
56%
44%
50MB
81
11
15
7
5
17
6
2
4
6
72
9
56
25
42
39
4%
4%
5%
4%
3%
11%
3%
1%
5%
3%
4%
3%
4%
3%
4%
4%
abcdfgi
g
14%
19%
9%
6%
21%
7%
2%
5%
7%
88%
12%
69%
31%
52%
48%
100MB
37
5
6
7
3
5
-
2
1
2
35
2
28
9
16
21
2%
2%
2%
4%
2%
3%
-%
1%
1%
1%
2%
1%
2%
1%
2%
2%
f
f
f
f
14%
15%
19%
9%
15%
-%
5%
2%
5%
95%
5%
77%
23%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Over 100MB
33
5
5
2
-
1
2
7
3
-
33
*
25
8
9
24
2%
2%
2%
1%
-%
1%
1%
5%
4%
-%
2%
*%
2%
1%
1%
2%
cdefi
cdi
k
n
14%
16%
5%
-%
3%
7%
23%
10%
-%
99%
1%
75%
25%
27%
73%
Other
43
11
5
1
2
5
3
4
1
4
38
5
32
10
15
28
2%
4%
1%
*%
1%
3%
1%
2%
1%
2%
2%
2%
2%
1%
1%
3%
c
c
n
26%
12%
2%
4%
12%
6%
8%
2%
9%
88%
12%
76%
24%
34%
66%
TOTAL 512K+
459
56
63
49
46
32
38
41
25
37
385
74
321
138
249
211
22%
22%
19%
25%
32%
21%
18%
27%
30%
16%
22%
25%
24%
19%
24%
21%
i
abefi
fi
bfi
m
12%
14%
11%
10%
7%
8%
9%
5%
8%
84%
16%
70%
30%
54%
46%
TOTAL 2MB+
439
55
62
48
43
32
36
40
24
34
372
67
308
131
233
206
21%
22%
19%
24%
30%
21%
17%
27%
29%
15%
21%
23%
23%
18%
22%
20%
i
bfi
fi
bfi
m
13%
14%
11%
10%
7%
8%
9%
6%
8%
85%
15%
70%
30%
53%
47%
Don't know
1572
186
263
150
95
120
167
106
57
187
1358
214
982
587
783
789
76%
73%
80%
75%
66%
76%
80%
70%
69%
82%
76%
73%
74%
80%
75%
77%
dgh
dgh
adgh
l
12%
17%
10%
6%
8%
11%
7%
4%
12%
86%
14%
62%
37%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2860
1416
1444
424
515
1031
890
329
311
421
673
746
939
581
594
1767
355
386
352
Effective Weighted Sample
2028
1002
1026
298
367
728
644
230
226
288
502
537
681
420
421
1576
232
269
307
Total
2129
1059
1071
312
397
806
615
209
215
290
573
654
614
456
405
1803
170
103
53
50%
50%
15%
19%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
3%
Yes
718
485
233
99
154
308
158
53
50
101
261
276
226
118
99
619
56
34
10
34%
46%
22%
32%
39%
38%
26%
25%
23%
35%
46%
42%
37%
26%
24%
34%
33%
33%
18%
b
f
f
f
gh
ghi
mn
mn
r
r
r
68%
32%
14%
21%
43%
22%
7%
7%
14%
36%
38%
31%
16%
14%
86%
8%
5%
1%
No
1183
479
703
179
206
416
382
125
138
159
275
318
325
287
253
1008
89
54
31
56%
45%
66%
57%
52%
52%
62%
60%
64%
55%
48%
49%
53%
63%
62%
56%
53%
53%
58%
a
de
j
ij
kl
kl
41%
59%
15%
17%
35%
32%
11%
12%
13%
23%
27%
27%
24%
21%
85%
8%
5%
3%
Don't know
229
94
135
34
38
83
75
31
26
30
37
60
64
51
54
176
25
15
13
11%
9%
13%
11%
9%
10%
12%
15%
12%
10%
6%
9%
10%
11%
13%
10%
15%
15%
24%
a
j
j
k
o
o
opq
41%
59%
15%
16%
36%
33%
14%
12%
13%
16%
26%
28%
22%
24%
77%
11%
7%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2860
203
229
211
186
172
212
177
182
195
2064
796
1725
1130
1514
1346
Effective Weighted Sample
2028
196
216
204
178
165
204
171
175
186
1679
372
1218
831
1042
988
Total
2129
266
334
202
146
166
213
161
86
229
1830
300
1374
752
1066
1063
12%
16%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
50%
50%
Yes
718
73
121
79
59
43
74
66
37
67
605
114
514
204
379
339
34%
27%
36%
39%
40%
26%
35%
41%
43%
29%
33%
38%
37%
27%
36%
32%
e
aei
aei
aei
aei
m
10%
17%
11%
8%
6%
10%
9%
5%
9%
84%
16%
72%
28%
53%
47%
No
1183
175
181
104
76
97
123
71
41
140
1032
151
720
461
576
606
56%
66%
54%
52%
52%
59%
57%
44%
48%
61%
56%
50%
52%
61%
54%
57%
bcdgh
g
g
gh
k
l
15%
15%
9%
6%
8%
10%
6%
3%
12%
87%
13%
61%
39%
49%
51%
Don't know
229
18
32
19
11
26
17
24
8
22
193
36
140
87
111
118
11%
7%
10%
9%
8%
15%
8%
15%
9%
10%
11%
12%
10%
12%
10%
11%
adf
adf
8%
14%
8%
5%
11%
7%
10%
3%
10%
84%
16%
61%
38%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Base for %
158
83
75
21
44
68
26
14
13
17
52
55
41
37
25
133
15
5
6
53%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
Very satisfied
61
33
**
**
**
**
**
**
**
**
**
**
**
**
**
46
**
**
**
38%
40%
**
**
**
**
**
**
**
**
**
**
**
**
**
35%
**
**
**
55%
**
**
**
**
**
**
**
**
**
**
**
**
**
76%
**
**
**
Fairly satisfied
75
36
**
**
**
**
**
**
**
**
**
**
**
**
**
67
**
**
**
48%
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
50%
**
**
**
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
TOTAL SATISFIED
136
69
**
**
**
**
**
**
**
**
**
**
**
**
**
113
**
**
**
86%
83%
**
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
Neither
15
9
**
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
**
9%
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
63%
**
**
**
**
**
**
**
**
**
**
**
**
**
90%
**
**
**
Fairly dissatisfied
6
4
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
4%
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
66%
**
**
**
**
**
**
**
**
**
**
**
**
**
97%
**
**
**
Very dissatisfied
1
1
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
73%
**
**
**
**
**
**
**
**
**
**
**
**
**
64%
**
**
**
TOTAL DISSATISFIED
8
5
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
67%
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Don't know
10
4
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Base for %
158
17
26
18
6
12
17
20
5
13
136
22
118
41
88
71
**
**
**
**
**
**
**
**
**
86%
**
74%
**
55%
**
Very satisfied
61
**
**
**
**
**
**
**
**
**
51
**
43
**
35
**
38%
**
**
**
**
**
**
**
**
**
38%
**
36%
**
39%
**
**
**
**
**
**
**
**
**
**
84%
**
71%
**
57%
**
Fairly satisfied
75
**
**
**
**
**
**
**
**
**
63
**
61
**
40
**
48%
**
**
**
**
**
**
**
**
**
46%
**
51%
**
45%
**
**
**
**
**
**
**
**
**
**
84%
**
80%
**
52%
**
TOTAL SATISFIED
136
**
**
**
**
**
**
**
**
**
115
**
103
**
74
**
86%
**
**
**
**
**
**
**
**
**
84%
**
88%
**
85%
**
**
**
**
**
**
**
**
**
**
84%
**
76%
**
54%
**
Neither
15
**
**
**
**
**
**
**
**
**
14
**
7
**
8
**
9%
**
**
**
**
**
**
**
**
**
10%
**
6%
**
9%
**
**
**
**
**
**
**
**
**
**
98%
**
48%
**
55%
**
Fairly dissatisfied
6
**
**
**
**
**
**
**
**
**
6
**
6
**
4
**
4%
**
**
**
**
**
**
**
**
**
5%
**
5%
**
5%
**
**
**
**
**
**
**
**
**
**
97%
**
99%
**
69%
**
Very dissatisfied
1
**
**
**
**
**
**
**
**
**
1
**
1
**
1
**
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
1%
**
**
**
**
**
**
**
**
**
**
91%
**
73%
**
73%
**
TOTAL DISSATISFIED
8
**
**
**
**
**
**
**
**
**
8
**
7
**
5
**
5%
**
**
**
**
**
**
**
**
**
6%
**
6%
**
6%
**
**
**
**
**
**
**
**
**
**
96%
**
94%
**
70%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Don't know
10
**
**
**
**
**
**
**
**
**
10
**
9
**
2
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Base for %
158
83
75
21
44
68
26
14
13
17
52
55
41
37
25
133
15
5
6
53%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
Very satisfied
55
27
**
**
**
**
**
**
**
**
**
**
**
**
**
43
**
**
**
35%
32%
**
**
**
**
**
**
**
**
**
**
**
**
**
32%
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
77%
**
**
**
Fairly satisfied
66
34
**
**
**
**
**
**
**
**
**
**
**
**
**
58
**
**
**
42%
40%
**
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
TOTAL SATISFIED
122
61
**
**
**
**
**
**
**
**
**
**
**
**
**
100
**
**
**
77%
73%
**
**
**
**
**
**
**
**
**
**
**
**
**
75%
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
**
**
Neither
20
15
**
**
**
**
**
**
**
**
**
**
**
**
**
18
**
**
**
13%
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
71%
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
Fairly dissatisfied
12
5
**
**
**
**
**
**
**
**
**
**
**
**
**
11
**
**
**
7%
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
46%
**
**
**
**
**
**
**
**
**
**
**
**
**
98%
**
**
**
Very dissatisfied
4
3
**
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
59%
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
TOTAL DISSATISFIED
16
8
**
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
10%
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Don't know
11
4
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Base for %
158
17
26
18
6
12
17
20
5
13
136
22
118
40
88
71
**
**
**
**
**
**
**
**
**
86%
**
74%
**
55%
**
Very satisfied
55
**
**
**
**
**
**
**
**
**
44
**
38
**
33
**
35%
**
**
**
**
**
**
**
**
**
33%
**
32%
**
37%
**
**
**
**
**
**
**
**
**
**
80%
**
68%
**
59%
**
Fairly satisfied
66
**
**
**
**
**
**
**
**
**
59
**
53
**
32
**
42%
**
**
**
**
**
**
**
**
**
43%
**
45%
**
36%
**
**
**
**
**
**
**
**
**
**
88%
**
80%
**
48%
**
TOTAL SATISFIED
122
**
**
**
**
**
**
**
**
**
103
**
91
**
65
**
77%
**
**
**
**
**
**
**
**
**
76%
**
77%
**
74%
**
**
**
**
**
**
**
**
**
**
85%
**
75%
**
53%
**
Neither
20
**
**
**
**
**
**
**
**
**
19
**
16
**
15
**
13%
**
**
**
**
**
**
**
**
**
14%
**
13%
**
17%
**
**
**
**
**
**
**
**
**
**
93%
**
78%
**
71%
**
Fairly dissatisfied
12
**
**
**
**
**
**
**
**
**
12
**
7
**
5
**
7%
**
**
**
**
**
**
**
**
**
9%
**
6%
**
5%
**
**
**
**
**
**
**
**
**
**
99%
**
61%
**
40%
**
Very dissatisfied
4
**
**
**
**
**
**
**
**
**
3
**
4
**
4
**
3%
**
**
**
**
**
**
**
**
**
2%
**
3%
**
4%
**
**
**
**
**
**
**
**
**
**
60%
**
90%
**
82%
**
TOTAL DISSATISFIED
16
**
**
**
**
**
**
**
**
**
14
**
11
**
8
**
10%
**
**
**
**
**
**
**
**
**
10%
**
9%
**
10%
**
**
**
**
**
**
**
**
**
**
88%
**
69%
**
52%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Don't know
11
**
**
**
**
**
**
**
**
**
10
**
9
**
2
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Base for %
158
83
75
21
44
68
26
14
13
17
52
55
41
37
25
133
15
5
6
53%
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
Very satisfied
61
31
**
**
**
**
**
**
**
**
**
**
**
**
**
49
**
**
**
39%
38%
**
**
**
**
**
**
**
**
**
**
**
**
**
37%
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**
Fairly satisfied
68
32
**
**
**
**
**
**
**
**
**
**
**
**
**
58
**
**
**
43%
38%
**
**
**
**
**
**
**
**
**
**
**
**
**
44%
**
**
**
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
TOTAL SATISFIED
129
63
**
**
**
**
**
**
**
**
**
**
**
**
**
107
**
**
**
82%
76%
**
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
Neither
18
15
**
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
11%
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
82%
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
Fairly dissatisfied
9
3
**
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
6%
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
37%
**
**
**
**
**
**
**
**
**
**
**
**
**
97%
**
**
**
Very dissatisfied
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
2%
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
85%
**
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**
TOTAL DISSATISFIED
11
5
**
**
**
**
**
**
**
**
**
**
**
**
**
11
**
**
**
7%
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
94%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
Don't know
10
4
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Base for %
158
17
26
18
6
12
17
20
5
13
136
22
118
41
88
71
**
**
**
**
**
**
**
**
**
86%
**
74%
**
55%
**
Very satisfied
61
**
**
**
**
**
**
**
**
**
51
**
45
**
36
**
39%
**
**
**
**
**
**
**
**
**
38%
**
38%
**
41%
**
**
**
**
**
**
**
**
**
**
84%
**
73%
**
59%
**
Fairly satisfied
68
**
**
**
**
**
**
**
**
**
58
**
54
**
31
**
43%
**
**
**
**
**
**
**
**
**
43%
**
46%
**
36%
**
**
**
**
**
**
**
**
**
**
86%
**
79%
**
46%
**
TOTAL SATISFIED
129
**
**
**
**
**
**
**
**
**
109
**
98
**
67
**
82%
**
**
**
**
**
**
**
**
**
80%
**
83%
**
77%
**
**
**
**
**
**
**
**
**
**
85%
**
76%
**
52%
**
Neither
18
**
**
**
**
**
**
**
**
**
17
**
12
**
13
**
11%
**
**
**
**
**
**
**
**
**
12%
**
10%
**
15%
**
**
**
**
**
**
**
**
**
**
95%
**
67%
**
72%
**
Fairly dissatisfied
9
**
**
**
**
**
**
**
**
**
9
**
5
**
5
**
6%
**
**
**
**
**
**
**
**
**
6%
**
5%
**
6%
**
**
**
**
**
**
**
**
**
**
99%
**
61%
**
57%
**
Very dissatisfied
3
**
**
**
**
**
**
**
**
**
1
**
2
**
2
**
2%
**
**
**
**
**
**
**
**
**
1%
**
2%
**
3%
**
**
**
**
**
**
**
**
**
**
50%
**
85%
**
85%
**
TOTAL DISSATISFIED
11
**
**
**
**
**
**
**
**
**
10
**
8
**
7
**
7%
**
**
**
**
**
**
**
**
**
7%
**
6%
**
8%
**
**
**
**
**
**
**
**
**
**
88%
**
66%
**
63%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
Don't know
10
**
**
**
**
**
**
**
**
**
10
**
9
**
2
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
A lot faster
111
63
48
26
9
43
32
6
15
13
27
32
32
26
20
96
7
4
3
5%
6%
5%
9%
2%
6%
5%
3%
7%
5%
5%
5%
5%
6%
5%
5%
4%
4%
7%
df
d
d
g
57%
43%
24%
8%
39%
29%
5%
14%
12%
24%
29%
29%
24%
18%
87%
7%
4%
3%
A little faster
225
125
100
35
43
80
67
16
27
34
54
61
74
47
42
198
13
8
6
11%
12%
10%
11%
11%
10%
11%
8%
13%
12%
9%
10%
12%
11%
11%
11%
8%
8%
11%
55%
45%
15%
19%
36%
30%
7%
12%
15%
24%
27%
33%
21%
19%
88%
6%
4%
3%
TOTAL FASTER
335
187
148
61
52
124
99
22
42
47
80
93
107
74
62
294
20
12
9
16%
18%
14%
20%
14%
16%
16%
11%
20%
17%
14%
14%
18%
17%
16%
17%
12%
12%
18%
b
d
gj
56%
44%
18%
16%
37%
29%
7%
13%
14%
24%
28%
32%
22%
19%
88%
6%
4%
3%
About the same
1120
548
572
178
222
441
279
104
95
162
347
368
335
217
201
944
100
51
26
54%
53%
55%
59%
59%
56%
46%
52%
47%
57%
61%
57%
56%
49%
51%
54%
60%
50%
50%
f
f
f
h
gh
m
m
qr
49%
51%
16%
20%
39%
25%
9%
9%
14%
31%
33%
30%
19%
18%
84%
9%
5%
2%
A little slower
267
153
114
30
54
99
85
25
26
34
77
93
70
55
49
229
20
12
7
13%
15%
11%
10%
14%
13%
14%
12%
13%
12%
14%
14%
12%
13%
13%
13%
12%
12%
13%
b
57%
43%
11%
20%
37%
32%
9%
10%
13%
29%
35%
26%
21%
18%
86%
7%
4%
3%
A lot slower
120
53
68
8
19
54
39
16
10
17
31
31
32
36
21
102
8
9
2
6%
5%
7%
3%
5%
7%
6%
8%
5%
6%
5%
5%
5%
8%
5%
6%
5%
9%
4%
c
c
k
r
44%
56%
7%
16%
45%
32%
13%
8%
15%
26%
26%
27%
30%
17%
85%
7%
7%
2%
TOTAL SLOWER
388
206
182
38
73
152
124
41
36
51
108
124
102
91
70
331
28
20
9
19%
20%
17%
13%
20%
19%
20%
20%
17%
18%
19%
19%
17%
21%
18%
19%
17%
20%
17%
c
c
c
53%
47%
10%
19%
39%
32%
10%
9%
13%
28%
32%
26%
24%
18%
85%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Don't know
231
89
142
26
27
68
110
33
32
23
32
59
57
57
58
187
17
18
8
11%
9%
14%
9%
7%
9%
18%
17%
16%
8%
6%
9%
10%
13%
15%
11%
10%
18%
16%
a
cde
ij
ij
kl
op
o
39%
61%
11%
12%
29%
47%
14%
14%
10%
14%
26%
25%
25%
25%
81%
8%
8%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
A lot faster
111
22
19
13
11
2
10
5
7
6
99
11
63
47
51
60
5%
9%
6%
6%
8%
1%
5%
3%
9%
3%
6%
4%
5%
6%
5%
6%
egi
e
e
ei
egi
20%
17%
12%
10%
2%
9%
4%
6%
6%
90%
10%
57%
43%
46%
54%
A little faster
225
44
30
29
20
8
23
13
8
23
204
20
147
78
101
124
11%
17%
9%
15%
14%
5%
11%
9%
10%
10%
11%
7%
11%
11%
10%
12%
beghi
e
e
e
k
20%
13%
13%
9%
3%
10%
6%
4%
10%
91%
9%
65%
35%
45%
55%
TOTAL FASTER
335
66
49
42
31
10
33
18
15
30
304
32
210
126
151
184
16%
26%
15%
21%
22%
6%
16%
12%
18%
13%
17%
11%
16%
17%
14%
18%
befgi
e
egi
egi
e
e
e
k
n
20%
15%
13%
9%
3%
10%
5%
5%
9%
91%
9%
63%
37%
45%
55%
About the same
1120
110
190
104
68
90
120
85
44
133
965
155
767
350
589
531
54%
43%
57%
52%
47%
57%
58%
56%
54%
58%
54%
53%
57%
48%
56%
52%
ad
a
ad
a
a
ad
m
o
10%
17%
9%
6%
8%
11%
8%
4%
12%
86%
14%
69%
31%
53%
47%
A little slower
267
48
43
29
20
25
16
19
6
22
235
33
170
98
123
144
13%
19%
13%
15%
14%
16%
8%
12%
8%
10%
13%
11%
13%
13%
12%
14%
fhi
fh
f
fh
18%
16%
11%
8%
9%
6%
7%
2%
8%
88%
12%
64%
36%
46%
54%
A lot slower
120
11
13
16
16
5
12
8
5
15
81
39
76
44
66
54
6%
4%
4%
8%
11%
3%
6%
5%
6%
7%
5%
13%
6%
6%
6%
5%
abefg
j
9%
11%
13%
14%
4%
10%
6%
4%
12%
67%
33%
63%
36%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
TOTAL SLOWER
388
59
56
46
37
30
28
27
11
37
316
72
246
141
189
198
19%
23%
17%
23%
26%
19%
14%
18%
13%
16%
18%
25%
18%
19%
18%
19%
fh
fh
bfhi
j
15%
15%
12%
10%
8%
7%
7%
3%
10%
81%
19%
63%
36%
49%
51%
Don't know
231
19
36
9
8
28
27
21
12
29
196
35
112
119
117
114
11%
8%
11%
4%
6%
18%
13%
14%
14%
13%
11%
12%
8%
16%
11%
11%
c
acd
cd
cd
acd
cd
l
8%
15%
4%
3%
12%
12%
9%
5%
12%
85%
15%
49%
51%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Base for %
2020
1006
1014
301
374
777
568
190
197
278
565
630
595
418
377
1710
163
97
49
50%
50%
15%
18%
38%
28%
9%
10%
14%
28%
31%
29%
21%
19%
85%
8%
5%
2%
Very satisfied
914
454
459
155
164
345
249
86
89
126
245
275
272
186
181
780
72
35
26
45%
45%
45%
51%
44%
44%
44%
45%
45%
45%
43%
44%
46%
44%
48%
46%
44%
36%
53%
ef
q
opq
50%
50%
17%
18%
38%
27%
9%
10%
14%
27%
30%
30%
20%
20%
85%
8%
4%
3%
Fairly satisfied
825
414
411
116
163
322
224
77
79
111
233
272
241
169
143
690
67
50
18
41%
41%
41%
38%
44%
41%
39%
40%
40%
40%
41%
43%
41%
40%
38%
40%
41%
51%
37%
opr
50%
50%
14%
20%
39%
27%
9%
10%
13%
28%
33%
29%
20%
17%
84%
8%
6%
2%
TOTAL SATISFIED
1739
869
870
271
328
667
473
163
169
237
479
547
514
354
324
1470
139
85
45
86%
86%
86%
90%
88%
86%
83%
86%
86%
85%
85%
87%
86%
85%
86%
86%
85%
87%
90%
f
o
50%
50%
16%
19%
38%
27%
9%
10%
14%
28%
31%
30%
20%
19%
85%
8%
5%
3%
Neither
123
63
60
13
27
40
42
9
13
18
39
35
38
23
26
102
13
6
2
6%
6%
6%
4%
7%
5%
7%
5%
7%
6%
7%
6%
6%
5%
7%
6%
8%
6%
3%
r
51%
49%
11%
22%
33%
34%
8%
10%
14%
32%
29%
31%
19%
21%
83%
11%
5%
1%
Fairly dissatisfied
103
49
53
15
12
42
34
12
13
13
27
32
28
24
20
94
5
3
1
5%
5%
5%
5%
3%
5%
6%
6%
7%
5%
5%
5%
5%
6%
5%
6%
3%
3%
2%
d
r
48%
52%
14%
11%
41%
33%
12%
13%
13%
26%
31%
27%
23%
19%
92%
5%
3%
1%
Very dissatisfied
55
25
30
3
7
27
19
6
2
10
20
16
16
17
7
44
6
3
2
3%
2%
3%
1%
2%
4%
3%
3%
1%
4%
4%
3%
3%
4%
2%
3%
3%
4%
4%
c
c
45%
55%
5%
12%
49%
34%
10%
4%
18%
36%
29%
28%
31%
12%
80%
10%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
TOTAL DISSATISFIED
158
74
84
17
19
69
53
18
15
23
47
48
43
41
27
138
10
6
3
8%
7%
8%
6%
5%
9%
9%
9%
8%
8%
8%
8%
7%
10%
7%
8%
6%
6%
6%
d
d
47%
53%
11%
12%
44%
33%
11%
10%
15%
30%
30%
27%
26%
17%
87%
7%
4%
2%
Don't know
54
24
30
2
1
8
43
9
8
6
2
15
5
20
14
46
2
4
2
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Base for %
2020
247
321
198
140
152
200
149
80
223
1737
283
1317
699
1023
997
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
65%
35%
51%
49%
Very satisfied
914
68
141
96
48
95
97
69
46
120
806
108
601
310
461
453
45%
27%
44%
49%
34%
62%
49%
46%
58%
54%
46%
38%
46%
44%
45%
45%
a
ad
abcdfg
ad
ad
abdg
abd
k
7%
15%
11%
5%
10%
11%
8%
5%
13%
88%
12%
66%
34%
50%
50%
Fairly satisfied
825
121
153
78
68
44
72
55
23
76
703
122
539
285
416
409
41%
49%
48%
39%
48%
29%
36%
37%
29%
34%
40%
43%
41%
41%
41%
41%
efghi
efghi
eh
efghi
15%
19%
9%
8%
5%
9%
7%
3%
9%
85%
15%
65%
35%
50%
50%
TOTAL SATISFIED
1739
189
294
175
116
139
169
124
69
196
1509
230
1141
595
877
862
86%
76%
92%
88%
83%
91%
85%
83%
86%
88%
87%
81%
87%
85%
86%
86%
adfg
a
adg
a
a
a
k
11%
17%
10%
7%
8%
10%
7%
4%
11%
87%
13%
66%
34%
50%
50%
Neither
123
25
12
12
10
7
9
16
4
7
106
17
74
49
62
61
6%
10%
4%
6%
7%
4%
5%
11%
5%
3%
6%
6%
6%
7%
6%
6%
befi
befi
21%
9%
9%
8%
5%
8%
13%
4%
5%
86%
14%
60%
40%
50%
50%
Fairly dissatisfied
103
32
6
11
11
1
10
4
6
13
80
23
62
40
49
54
5%
13%
2%
5%
8%
1%
5%
3%
8%
6%
5%
8%
5%
6%
5%
5%
bcefgi
e
beg
e
beg
be
j
31%
6%
11%
11%
1%
10%
4%
6%
12%
78%
22%
60%
39%
48%
52%
Very dissatisfied
55
2
10
1
3
5
11
5
*
7
42
14
41
15
35
20
3%
1%
3%
1%
2%
4%
6%
3%
*%
3%
2%
5%
3%
2%
3%
2%
ch
ach
c
j
3%
17%
2%
5%
10%
20%
8%
1%
13%
75%
25%
73%
27%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
TOTAL DISSATISFIED
158
33
16
12
14
7
21
9
7
20
122
36
103
55
84
74
8%
13%
5%
6%
10%
4%
11%
6%
8%
9%
7%
13%
8%
8%
8%
7%
bceg
be
be
j
21%
10%
7%
9%
4%
13%
6%
4%
13%
77%
23%
65%
35%
53%
47%
Don't know
54
7
10
3
4
5
8
2
2
5
44
10
18
36
23
31
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Base for %
2008
1000
1008
302
374
774
559
189
195
275
562
627
592
417
371
1700
162
96
49
50%
50%
15%
19%
39%
28%
9%
10%
14%
28%
31%
30%
21%
18%
85%
8%
5%
2%
Very satisfied
861
431
430
146
153
336
226
80
80
110
244
263
261
166
170
737
69
29
27
43%
43%
43%
48%
41%
43%
40%
42%
41%
40%
43%
42%
44%
40%
46%
43%
43%
30%
54%
f
q
q
opq
50%
50%
17%
18%
39%
26%
9%
9%
13%
28%
31%
30%
19%
20%
86%
8%
3%
3%
Fairly satisfied
753
385
369
115
160
284
195
68
68
117
209
236
220
165
133
624
67
47
16
38%
38%
37%
38%
43%
37%
35%
36%
35%
43%
37%
38%
37%
40%
36%
37%
41%
49%
32%
f
r
or
51%
49%
15%
21%
38%
26%
9%
9%
16%
28%
31%
29%
22%
18%
83%
9%
6%
2%
TOTAL SATISFIED
1615
816
799
261
313
620
421
148
148
227
452
499
481
331
303
1360
136
76
42
80%
82%
79%
87%
84%
80%
75%
78%
76%
83%
80%
80%
81%
79%
82%
80%
84%
79%
86%
ef
f
f
oq
51%
49%
16%
19%
38%
26%
9%
9%
14%
28%
31%
30%
21%
19%
84%
8%
5%
3%
Neither
159
79
80
21
24
54
59
19
22
17
40
51
41
34
32
139
10
8
2
8%
8%
8%
7%
6%
7%
11%
10%
11%
6%
7%
8%
7%
8%
9%
8%
6%
9%
5%
de
i
r
50%
50%
14%
15%
34%
37%
12%
14%
10%
25%
32%
26%
21%
20%
87%
6%
5%
1%
Fairly dissatisfied
158
76
83
16
25
63
55
12
19
18
46
55
49
32
22
141
8
7
3
8%
8%
8%
5%
7%
8%
10%
6%
10%
7%
8%
9%
8%
8%
6%
8%
5%
7%
6%
c
48%
52%
10%
16%
40%
34%
7%
12%
11%
29%
35%
31%
20%
14%
89%
5%
4%
2%
Very dissatisfied
76
29
47
3
11
37
25
11
6
13
24
21
22
20
13
60
9
5
2
4%
3%
5%
1%
3%
5%
4%
6%
3%
5%
4%
3%
4%
5%
3%
4%
5%
5%
4%
a
c
c
38%
62%
4%
15%
48%
33%
14%
8%
18%
31%
28%
29%
26%
17%
79%
11%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
TOTAL DISSATISFIED
235
105
130
19
36
100
80
23
25
31
70
77
70
52
35
201
17
12
5
12%
10%
13%
6%
10%
13%
14%
12%
13%
11%
12%
12%
12%
13%
9%
12%
10%
13%
10%
c
cd
45%
55%
8%
15%
42%
34%
10%
10%
13%
30%
33%
30%
22%
15%
86%
7%
5%
2%
Don't know
66
31
35
2
1
11
52
10
10
9
5
18
8
21
19
56
3
5
2
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Base for %
2008
245
320
197
140
150
199
148
81
220
1726
282
1313
691
1017
991
12%
16%
10%
7%
7%
10%
7%
4%
11%
86%
14%
65%
34%
51%
49%
Very satisfied
861
62
141
87
48
87
97
62
43
110
759
102
574
285
453
408
43%
25%
44%
44%
34%
58%
49%
42%
54%
50%
44%
36%
44%
41%
45%
41%
ad
ad
abcdg
ad
a
adg
ad
k
7%
16%
10%
6%
10%
11%
7%
5%
13%
88%
12%
67%
33%
53%
47%
Fairly satisfied
753
109
129
71
59
38
64
56
24
73
656
98
486
267
358
395
38%
45%
40%
36%
42%
26%
32%
38%
30%
33%
38%
35%
37%
39%
35%
40%
efhi
eh
e
efh
e
n
15%
17%
9%
8%
5%
8%
7%
3%
10%
87%
13%
65%
35%
48%
52%
TOTAL SATISFIED
1615
171
270
158
107
126
161
118
68
183
1415
200
1060
552
811
804
80%
70%
84%
80%
77%
84%
81%
79%
84%
83%
82%
71%
81%
80%
80%
81%
a
a
a
a
a
a
a
k
11%
17%
10%
7%
8%
10%
7%
4%
11%
88%
12%
66%
34%
50%
50%
Neither
159
32
19
15
11
14
12
19
5
11
135
24
98
60
79
80
8%
13%
6%
8%
8%
9%
6%
13%
7%
5%
8%
9%
7%
9%
8%
8%
bfhi
bfi
20%
12%
9%
7%
9%
7%
12%
3%
7%
85%
15%
62%
38%
50%
50%
Fairly dissatisfied
158
38
21
20
13
7
12
7
6
16
129
30
103
55
77
82
8%
15%
7%
10%
9%
5%
6%
5%
7%
7%
7%
10%
8%
8%
8%
8%
befghi
24%
13%
13%
8%
5%
8%
4%
4%
10%
81%
19%
65%
35%
48%
52%
Very dissatisfied
76
4
10
4
9
3
14
4
2
10
48
28
52
24
50
26
4%
2%
3%
2%
7%
2%
7%
3%
3%
5%
3%
10%
4%
3%
5%
3%
ac
ace
j
o
5%
13%
5%
12%
5%
18%
5%
3%
13%
63%
37%
69%
31%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
TOTAL DISSATISFIED
235
42
31
24
22
11
26
11
8
26
177
58
155
79
127
108
12%
17%
10%
12%
15%
7%
13%
7%
10%
12%
10%
21%
12%
11%
12%
11%
begh
eg
j
18%
13%
10%
9%
5%
11%
5%
3%
11%
75%
25%
66%
34%
54%
46%
Don't know
66
9
11
4
4
7
9
2
2
8
55
11
22
44
30
36
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Base for %
2016
1004
1012
300
374
776
566
190
196
278
563
630
595
419
373
1708
163
96
49
50%
50%
15%
19%
39%
28%
9%
10%
14%
28%
31%
30%
21%
19%
85%
8%
5%
2%
Very satisfied
914
466
447
148
172
349
245
85
86
123
260
270
276
187
180
785
69
34
26
45%
46%
44%
49%
46%
45%
43%
45%
44%
44%
46%
43%
46%
45%
48%
46%
42%
35%
53%
q
opq
51%
49%
16%
19%
38%
27%
9%
9%
13%
28%
30%
30%
20%
20%
86%
8%
4%
3%
Fairly satisfied
765
382
383
106
143
297
218
70
71
113
199
255
212
164
133
630
73
45
17
38%
38%
38%
35%
38%
38%
39%
37%
36%
41%
35%
41%
36%
39%
36%
37%
45%
47%
34%
or
or
50%
50%
14%
19%
39%
29%
9%
9%
15%
26%
33%
28%
22%
17%
82%
10%
6%
2%
TOTAL SATISFIED
1678
848
830
254
315
647
463
155
157
236
458
525
489
351
313
1415
141
79
43
83%
84%
82%
85%
84%
83%
82%
81%
80%
85%
81%
83%
82%
84%
84%
83%
87%
82%
86%
51%
49%
15%
19%
39%
28%
9%
9%
14%
27%
31%
29%
21%
19%
84%
8%
5%
3%
Neither
146
74
72
19
28
51
48
14
16
13
51
47
49
27
23
126
9
8
3
7%
7%
7%
6%
8%
7%
8%
7%
8%
5%
9%
7%
8%
7%
6%
7%
6%
8%
6%
i
51%
49%
13%
19%
35%
33%
10%
11%
9%
35%
32%
33%
19%
16%
86%
6%
6%
2%
Fairly dissatisfied
132
55
77
24
21
49
38
14
19
18
33
38
42
26
26
117
8
5
2
7%
5%
8%
8%
6%
6%
7%
7%
10%
7%
6%
6%
7%
6%
7%
7%
5%
5%
3%
a
r
41%
59%
18%
16%
37%
29%
11%
14%
14%
25%
29%
32%
20%
19%
89%
6%
4%
1%
Very dissatisfied
61
27
33
3
10
29
18
7
4
10
20
19
16
14
11
50
4
4
2
3%
3%
3%
1%
3%
4%
3%
4%
2%
4%
4%
3%
3%
3%
3%
3%
3%
4%
4%
c
c
45%
55%
5%
17%
49%
30%
12%
6%
17%
34%
31%
26%
23%
19%
83%
7%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
TOTAL DISSATISFIED
192
82
110
27
31
79
56
22
23
29
53
57
58
40
37
167
12
9
4
10%
8%
11%
9%
8%
10%
10%
11%
12%
10%
9%
9%
10%
10%
10%
10%
7%
9%
8%
a
43%
57%
14%
16%
41%
29%
11%
12%
15%
28%
30%
30%
21%
19%
87%
6%
5%
2%
Don't know
58
26
32
3
1
8
45
9
9
6
4
15
5
19
18
48
2
5
2
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Base for %
2016
247
319
198
140
151
200
149
81
223
1733
283
1315
698
1020
996
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
65%
35%
51%
49%
Very satisfied
914
70
153
90
55
90
100
72
44
111
806
107
617
294
469
444
45%
28%
48%
46%
39%
59%
50%
49%
55%
50%
47%
38%
47%
42%
46%
45%
a
a
a
abcd
ad
a
ad
ad
k
m
8%
17%
10%
6%
10%
11%
8%
5%
12%
88%
12%
68%
32%
51%
49%
Fairly satisfied
765
111
130
77
57
45
61
50
25
74
653
111
485
279
369
396
38%
45%
41%
39%
41%
30%
31%
34%
31%
33%
38%
39%
37%
40%
36%
40%
efghi
ef
ef
15%
17%
10%
7%
6%
8%
7%
3%
10%
85%
15%
64%
36%
48%
52%
TOTAL SATISFIED
1678
180
283
168
112
135
161
122
69
184
1460
218
1103
573
838
840
83%
73%
89%
85%
80%
89%
81%
82%
86%
83%
84%
77%
84%
82%
82%
84%
adf
a
adf
a
a
a
k
11%
17%
10%
7%
8%
10%
7%
4%
11%
87%
13%
66%
34%
50%
50%
Neither
146
25
15
16
10
10
16
17
4
13
124
22
89
57
83
63
7%
10%
5%
8%
7%
7%
8%
11%
5%
6%
7%
8%
7%
8%
8%
6%
b
b
17%
10%
11%
7%
7%
11%
11%
3%
9%
85%
15%
61%
39%
57%
43%
Fairly dissatisfied
132
39
14
11
12
3
10
7
5
16
109
23
77
54
60
72
7%
16%
4%
6%
9%
2%
5%
4%
7%
7%
6%
8%
6%
8%
6%
7%
bcdefghi
e
e
29%
11%
8%
9%
2%
7%
5%
4%
12%
83%
17%
58%
41%
46%
54%
Very dissatisfied
61
3
7
3
6
3
13
3
2
10
41
20
46
14
39
22
3%
1%
2%
2%
5%
2%
6%
2%
2%
4%
2%
7%
4%
2%
4%
2%
abc
j
o
5%
12%
5%
11%
6%
21%
5%
3%
16%
67%
33%
76%
24%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
TOTAL DISSATISFIED
192
42
21
14
19
7
22
10
7
26
150
43
123
68
99
94
10%
17%
7%
7%
13%
4%
11%
7%
9%
12%
9%
15%
9%
10%
10%
9%
bcegh
bceg
e
e
j
22%
11%
7%
10%
3%
11%
5%
4%
13%
78%
22%
64%
35%
51%
49%
Don't know
58
7
12
3
4
6
8
2
2
5
48
10
21
37
26
31
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Yes
1979
985
993
297
362
756
563
189
192
271
559
618
584
416
361
1678
158
94
48
95%
96%
95%
98%
96%
96%
92%
95%
94%
96%
99%
96%
97%
95%
92%
96%
96%
93%
95%
f
f
f
ghi
n
mn
q
50%
50%
15%
18%
38%
28%
10%
10%
14%
28%
31%
30%
21%
18%
85%
8%
5%
2%
No
64
28
36
4
10
22
27
7
9
8
7
20
12
13
19
53
4
5
1
3%
3%
3%
1%
3%
3%
4%
3%
4%
3%
1%
3%
2%
3%
5%
3%
3%
5%
2%
c
j
j
l
44%
56%
7%
16%
34%
43%
11%
14%
13%
10%
32%
18%
20%
30%
84%
7%
8%
2%
Don't know
32
17
14
2
3
7
20
4
4
4
1
6
5
10
11
25
3
3
2
2%
2%
1%
1%
1%
1%
3%
2%
2%
1%
*%
1%
1%
2%
3%
1%
2%
3%
3%
cde
j
j
j
kl
o
54%
46%
6%
9%
21%
64%
12%
12%
13%
4%
19%
16%
31%
34%
78%
8%
8%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Yes
1979
242
317
194
141
146
199
143
80
216
1699
279
1284
691
1006
973
95%
95%
96%
97%
98%
92%
96%
95%
97%
95%
95%
95%
96%
94%
96%
95%
e
m
12%
16%
10%
7%
7%
10%
7%
4%
11%
86%
14%
65%
35%
51%
49%
No
64
11
12
5
1
4
7
5
1
7
56
7
40
24
25
39
3%
4%
4%
2%
1%
2%
4%
4%
1%
3%
3%
3%
3%
3%
2%
4%
d
17%
19%
8%
2%
6%
11%
9%
1%
11%
88%
12%
63%
37%
39%
61%
Don't know
32
1
2
2
2
8
2
2
2
5
25
6
11
20
16
16
2%
*%
1%
1%
1%
5%
1%
2%
2%
2%
1%
2%
1%
3%
2%
2%
abcdf
l
4%
6%
5%
5%
25%
5%
8%
5%
15%
80%
20%
35%
65%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2636
1308
1328
397
463
970
806
294
276
393
652
705
883
527
521
1644
328
346
318
Effective Weighted Sample
1882
931
951
282
333
685
589
208
201
272
490
508
646
384
372
1466
217
243
278
Total
1979
985
993
297
362
756
563
189
192
271
559
618
584
416
361
1678
158
94
48
50%
50%
15%
18%
38%
28%
10%
10%
14%
28%
31%
30%
21%
18%
85%
8%
5%
2%
Laptop
1503
762
741
246
256
608
392
127
130
208
443
495
460
292
256
1285
116
68
32
76%
77%
75%
83%
71%
80%
70%
67%
67%
77%
79%
80%
79%
70%
71%
77%
74%
73%
67%
df
df
gh
gh
mn
mn
r
51%
49%
16%
17%
40%
26%
8%
9%
14%
29%
33%
31%
19%
17%
86%
8%
5%
2%
Tablet computer (e.g. iPad)
1202
574
628
175
237
507
283
92
97
162
398
412
348
257
186
1005
105
61
31
61%
58%
63%
59%
65%
67%
50%
49%
50%
60%
71%
67%
60%
62%
51%
60%
66%
65%
64%
a
f
f
cf
gh
ghi
ln
n
n
48%
52%
15%
20%
42%
24%
8%
8%
14%
33%
34%
29%
21%
15%
84%
9%
5%
3%
Smartphone
1138
581
557
222
259
489
168
91
88
160
361
378
326
236
198
981
81
51
25
58%
59%
56%
75%
72%
65%
30%
48%
46%
59%
65%
61%
56%
57%
55%
58%
51%
54%
53%
ef
ef
f
gh
gh
p
51%
49%
20%
23%
43%
15%
8%
8%
14%
32%
33%
29%
21%
17%
86%
7%
4%
2%
Desktop PC
615
328
287
83
66
230
236
47
54
55
192
231
160
135
89
547
36
20
13
31%
33%
29%
28%
18%
30%
42%
25%
28%
20%
34%
37%
27%
33%
25%
33%
22%
21%
27%
b
d
d
cde
gi
ln
n
pq
53%
47%
14%
11%
37%
38%
8%
9%
9%
31%
38%
26%
22%
14%
89%
6%
3%
2%
Games console
415
204
211
88
85
203
39
39
26
60
145
119
123
85
88
354
39
14
8
21%
21%
21%
30%
24%
27%
7%
20%
14%
22%
26%
19%
21%
20%
24%
21%
25%
15%
17%
f
f
f
h
h
q
qr
49%
51%
21%
21%
49%
9%
9%
6%
14%
35%
29%
30%
21%
21%
85%
9%
3%
2%
TV set
281
145
136
44
57
122
58
22
14
32
111
106
76
56
43
247
13
13
8
14%
15%
14%
15%
16%
16%
10%
11%
7%
12%
20%
17%
13%
14%
12%
15%
8%
14%
16%
f
f
ghi
n
p
p
p
51%
49%
15%
20%
44%
21%
8%
5%
11%
39%
38%
27%
20%
15%
88%
5%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2636
1308
1328
397
463
970
806
294
276
393
652
705
883
527
521
1644
328
346
318
Effective Weighted Sample
1882
931
951
282
333
685
589
208
201
272
490
508
646
384
372
1466
217
243
278
Total
1979
985
993
297
362
756
563
189
192
271
559
618
584
416
361
1678
158
94
48
50%
50%
15%
18%
38%
28%
10%
10%
14%
28%
31%
30%
21%
18%
85%
8%
5%
2%
E-reader (e.g. Kindle)
271
119
152
30
43
131
66
8
17
28
123
121
89
41
20
244
10
11
6
14%
12%
15%
10%
12%
17%
12%
4%
9%
10%
22%
20%
15%
10%
6%
15%
7%
11%
13%
a
cdf
g
ghi
mn
mn
n
p
p
44%
56%
11%
16%
48%
24%
3%
6%
10%
46%
45%
33%
15%
7%
90%
4%
4%
2%
Netbook
130
67
63
19
14
66
31
5
5
14
46
56
34
26
14
112
11
5
2
7%
7%
6%
6%
4%
9%
5%
3%
2%
5%
8%
9%
6%
6%
4%
7%
7%
5%
5%
df
gh
ln
52%
48%
15%
11%
51%
24%
4%
4%
10%
35%
43%
26%
20%
11%
86%
9%
4%
2%
Other portable/ handheld device
(e.g. portable games console/ iPod
Touch)
55
29
26
12
11
26
5
3
2
6
22
25
15
11
5
50
1
2
2
3%
3%
3%
4%
3%
3%
1%
2%
1%
2%
4%
4%
3%
3%
1%
3%
1%
2%
4%
f
f
f
h
n
p
53%
47%
22%
21%
48%
10%
6%
4%
11%
40%
45%
27%
19%
9%
90%
3%
4%
3%
Smart watch (e.g. Pebble,
Samsung, Sony)
12
6
5
3
3
4
1
1
-
3
3
1
4
4
2
10
1
*
*
1%
1%
1%
1%
1%
1%
*%
1%
-%
1%
1%
*%
1%
1%
1%
1%
1%
*%
1%
55%
45%
29%
27%
35%
9%
10%
-%
22%
25%
7%
36%
36%
21%
89%
7%
1%
3%
None of these
4
3
1
1
1
-
2
2
-
*
1
-
1
2
1
2
1
-
*
*%
*%
*%
*%
*%
-%
*%
1%
-%
*%
*%
-%
*%
*%
*%
*%
1%
-%
*%
71%
29%
24%
31%
-%
45%
42%
-%
5%
24%
-%
24%
50%
26%
66%
29%
-%
5%
Don't know
5
1
3
2
*
*
2
*
-
*
1
2
1
2
*
4
-
1
*
*%
*%
*%
1%
*%
*%
*%
*%
-%
*%
*%
*%
*%
1%
*%
*%
-%
1%
1%
28%
72%
34%
4%
10%
52%
2%
-%
2%
24%
32%
14%
52%
2%
77%
-%
15%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Mean number of types of devices
2.8
2.9
2.8
3.1
2.9
3.2
2.3
2.3
2.2
2.7
3.3
3.1
2.8
2.7
2.5
2.9
2.6
2.6
2.7
df
f
df
gh
ghi
lmn
n
n
pqr
Standard deviation
1.64
1.66
1.63
1.66
1.50
1.70
1.48
1.43
1.38
1.41
1.78
1.71
1.64
1.65
1.42
1.66
1.51
1.37
1.76
Standard error
.03
.05
.04
.08
.07
.05
.05
.08
.08
.07
.07
.06
.06
.07
.06
.04
.08
.07
.10
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2636
185
218
203
179
150
198
157
170
184
1909
727
1610
1021
1410
1226
Effective Weighted Sample
1882
179
205
196
172
145
191
151
163
176
1557
346
1141
758
980
903
Total
1979
242
317
194
141
146
199
143
80
216
1699
279
1284
691
1006
973
12%
16%
10%
7%
7%
10%
7%
4%
11%
86%
14%
65%
35%
51%
49%
Laptop
1503
194
232
144
98
114
158
112
61
172
1293
210
990
509
756
747
76%
80%
73%
74%
70%
78%
79%
79%
77%
79%
76%
75%
77%
74%
75%
77%
d
d
d
13%
15%
10%
7%
8%
11%
7%
4%
11%
86%
14%
66%
34%
50%
50%
Tablet computer (e.g. iPad)
1202
130
200
133
77
79
121
83
49
134
1031
171
837
363
652
550
61%
54%
63%
68%
55%
55%
60%
58%
61%
62%
61%
61%
65%
53%
65%
57%
ade
m
o
11%
17%
11%
6%
7%
10%
7%
4%
11%
86%
14%
70%
30%
54%
46%
Smartphone
1138
171
186
131
72
87
113
75
47
99
1000
138
819
316
549
589
58%
71%
58%
67%
51%
60%
57%
53%
59%
46%
59%
50%
64%
46%
55%
61%
bdefghi
i
dfgi
i
i
i
k
m
n
15%
16%
11%
6%
8%
10%
7%
4%
9%
88%
12%
72%
28%
48%
52%
Desktop PC
615
69
137
72
36
42
56
37
24
74
525
90
364
252
367
249
31%
29%
43%
37%
26%
29%
28%
26%
30%
34%
31%
32%
28%
36%
36%
26%
adefgh
dg
l
o
11%
22%
12%
6%
7%
9%
6%
4%
12%
85%
15%
59%
41%
60%
40%
Games console
415
32
73
59
25
15
44
34
24
49
366
50
308
107
204
211
21%
13%
23%
31%
18%
10%
22%
24%
30%
23%
22%
18%
24%
15%
20%
22%
ae
ade
ae
ae
ade
ae
m
8%
18%
14%
6%
4%
11%
8%
6%
12%
88%
12%
74%
26%
49%
51%
TV set
281
30
55
52
23
5
17
27
18
20
246
35
197
84
145
136
14%
12%
17%
27%
16%
3%
8%
19%
23%
9%
14%
12%
15%
12%
14%
14%
e
efi
abdefi
ef
e
efi
aefi
e
m
11%
20%
19%
8%
2%
6%
10%
6%
7%
88%
12%
70%
30%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2636
185
218
203
179
150
198
157
170
184
1909
727
1610
1021
1410
1226
Effective Weighted Sample
1882
179
205
196
172
145
191
151
163
176
1557
346
1141
758
980
903
Total
1979
242
317
194
141
146
199
143
80
216
1699
279
1284
691
1006
973
12%
16%
10%
7%
7%
10%
7%
4%
11%
86%
14%
65%
35%
51%
49%
E-reader (e.g. Kindle)
271
23
52
40
21
10
36
23
12
27
230
41
195
76
169
102
14%
9%
16%
21%
15%
7%
18%
16%
15%
12%
14%
15%
15%
11%
17%
10%
ae
aei
e
ae
e
e
m
o
8%
19%
15%
8%
4%
13%
8%
5%
10%
85%
15%
72%
28%
62%
38%
Netbook
130
8
27
16
9
18
7
7
8
13
113
17
92
35
77
54
7%
3%
8%
8%
6%
12%
3%
5%
10%
6%
7%
6%
7%
5%
8%
6%
af
af
adfgi
af
6%
21%
13%
7%
14%
5%
5%
6%
10%
87%
13%
71%
27%
59%
41%
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
55
3
4
16
4
2
4
7
4
7
49
6
40
15
33
22
3%
1%
1%
8%
3%
1%
2%
5%
5%
3%
3%
2%
3%
2%
3%
2%
abdefi
a
abe
5%
8%
28%
7%
3%
7%
12%
8%
12%
89%
11%
73%
27%
60%
40%
Smart watch (e.g. Pebble, Samsung,
Sony)
12
1
2
3
-
-
1
-
1
3
10
2
7
4
6
6
1%
*%
*%
1%
-%
-%
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
9%
14%
23%
-%
-%
11%
-%
10%
22%
83%
17%
63%
37%
49%
51%
None of these
4
-
-
1
1
1
-
-
-
-
3
1
*
3
1
2
*%
-%
-%
*%
*%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
l
-%
-%
24%
16%
26%
-%
-%
-%
-%
74%
26%
5%
95%
31%
69%
Don't know
5
1
1
-
-
-
1
-
-
-
2
3
3
2
3
2
*%
1%
*%
-%
-%
-%
1%
-%
-%
-%
*%
1%
*%
*%
*%
*%
j
26%
24%
-%
-%
-%
26%
-%
-%
-%
46%
54%
64%
36%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Mean number of types of devices
2.8
2.7
3.0
3.4
2.6
2.6
2.8
2.8
3.1
2.8
2.9
2.7
3.0
2.6
2.9
2.7
ade
abdefgi
adei
m
o
Standard deviation
1.64
1.42
1.73
1.90
1.66
1.49
1.47
1.77
1.81
1.59
1.64
1.67
1.65
1.58
1.71
1.56
Standard error
.03
.10
.12
.13
.12
.12
.10
.14
.14
.12
.04
.06
.04
.05
.05
.04
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
681
324
357
48
32
87
514
282
94
31
12
64
123
156
337
374
109
77
121
Effective Weighted Sample
469
219
250
35
25
59
353
199
63
22
9
40
92
102
239
335
73
58
107
Total
399
180
219
31
25
57
286
163
51
20
8
41
69
90
199
315
50
18
15
45%
55%
**
**
**
72%
41%
**
**
**
**
17%
23%
50%
79%
13%
**
4%
Certain to
11
5
6
**
**
**
4
1
**
**
**
**
4
2
2
10
1
**
*
3%
3%
3%
**
**
**
1%
1%
**
**
**
**
5%
3%
1%
3%
2%
**
2%
n
47%
53%
**
**
**
38%
10%
**
**
**
**
33%
21%
21%
86%
8%
**
3%
Very likely
8
3
4
**
**
**
1
2
**
**
**
**
2
1
5
7
1
**
*
2%
2%
2%
**
**
**
*%
1%
**
**
**
**
3%
1%
3%
2%
1%
**
2%
46%
54%
**
**
**
15%
26%
**
**
**
**
24%
8%
67%
88%
7%
**
3%
Likely
30
15
15
**
**
**
13
10
**
**
**
**
6
7
14
25
2
**
1
7%
8%
7%
**
**
**
5%
6%
**
**
**
**
8%
8%
7%
8%
4%
**
7%
49%
51%
**
**
**
45%
35%
**
**
**
**
19%
25%
46%
85%
7%
**
4%
TOTAL LIKELY
49
23
25
**
**
**
19
13
**
**
**
**
11
10
21
42
3
**
2
12%
13%
12%
**
**
**
7%
8%
**
**
**
**
16%
11%
11%
13%
7%
**
11%
48%
52%
**
**
**
39%
28%
**
**
**
**
23%
21%
43%
86%
7%
**
3%
Unlikely
37
15
22
**
**
**
21
11
**
**
**
**
6
9
17
34
1
**
1
9%
8%
10%
**
**
**
7%
7%
**
**
**
**
8%
10%
8%
11%
3%
**
4%
p
41%
59%
**
**
**
55%
31%
**
**
**
**
15%
25%
44%
91%
4%
**
2%
Very unlikely
76
39
37
**
**
**
51
35
**
**
**
**
15
10
44
60
11
**
2
19%
22%
17%
**
**
**
18%
21%
**
**
**
**
22%
11%
22%
19%
23%
**
15%
m
m
52%
48%
**
**
**
67%
45%
**
**
**
**
20%
13%
58%
79%
15%
**
3%
Certain not to
201
93
108
**
**
**
177
90
**
**
**
**
31
51
98
151
32
**
8
50%
52%
49%
**
**
**
62%
55%
**
**
**
**
45%
56%
49%
48%
64%
**
51%
o
46%
54%
**
**
**
88%
45%
**
**
**
**
15%
25%
49%
75%
16%
**
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
681
324
357
48
32
87
514
282
94
31
12
64
123
156
337
374
109
77
121
Effective Weighted Sample
469
219
250
35
25
59
353
199
63
22
9
40
92
102
239
335
73
58
107
Total
399
180
219
31
25
57
286
163
51
20
8
41
69
90
199
315
50
18
15
45%
55%
**
**
**
72%
41%
**
**
**
**
17%
23%
50%
79%
13%
**
4%
TOTAL UNLIKELY
314
148
166
**
**
**
249
136
**
**
**
**
51
70
158
244
45
**
11
79%
82%
76%
**
**
**
87%
83%
**
**
**
**
75%
78%
80%
78%
89%
**
70%
or
47%
53%
**
**
**
79%
43%
**
**
**
**
16%
22%
50%
78%
14%
**
3%
Don't know
36
9
27
**
**
**
19
14
**
**
**
**
6
10
19
29
2
**
3
9%
5%
12%
**
**
**
7%
8%
**
**
**
**
9%
11%
10%
9%
4%
**
19%
a
op
26%
74%
**
**
**
52%
38%
**
**
**
**
17%
27%
54%
81%
6%
**
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
681
33
27
24
45
66
33
50
54
42
479
202
133
546
275
406
Effective Weighted Sample
469
32
26
23
44
63
32
48
52
41
390
84
88
385
170
299
Total
399
38
33
20
31
55
30
40
22
45
344
55
89
307
144
254
**
**
**
**
**
**
**
**
**
86%
14%
22%
77%
36%
64%
Certain to
11
**
**
**
**
**
**
**
**
**
8
4
7
4
5
6
3%
**
**
**
**
**
**
**
**
**
2%
7%
8%
1%
4%
2%
j
m
**
**
**
**
**
**
**
**
**
67%
33%
65%
35%
48%
52%
Very likely
8
**
**
**
**
**
**
**
**
**
7
*
5
2
1
6
2%
**
**
**
**
**
**
**
**
**
2%
1%
5%
1%
1%
2%
m
**
**
**
**
**
**
**
**
**
96%
4%
62%
25%
19%
81%
Likely
30
**
**
**
**
**
**
**
**
**
27
3
16
14
7
22
7%
**
**
**
**
**
**
**
**
**
8%
5%
18%
4%
5%
9%
m
**
**
**
**
**
**
**
**
**
90%
10%
54%
46%
25%
75%
TOTAL LIKELY
49
**
**
**
**
**
**
**
**
**
41
7
28
20
14
34
12%
**
**
**
**
**
**
**
**
**
12%
13%
31%
6%
10%
14%
m
**
**
**
**
**
**
**
**
**
85%
15%
58%
40%
29%
71%
Unlikely
37
**
**
**
**
**
**
**
**
**
33
5
9
28
13
24
9%
**
**
**
**
**
**
**
**
**
9%
8%
10%
9%
9%
9%
**
**
**
**
**
**
**
**
**
88%
12%
24%
76%
36%
64%
Very unlikely
76
**
**
**
**
**
**
**
**
**
64
12
20
56
31
45
19%
**
**
**
**
**
**
**
**
**
19%
22%
23%
18%
21%
18%
**
**
**
**
**
**
**
**
**
84%
16%
27%
73%
41%
59%
Certain not to
201
**
**
**
**
**
**
**
**
**
175
26
21
179
75
126
50%
**
**
**
**
**
**
**
**
**
51%
48%
23%
58%
52%
49%
l
**
**
**
**
**
**
**
**
**
87%
13%
10%
89%
37%
63%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
681
33
27
24
45
66
33
50
54
42
479
202
133
546
275
406
Effective Weighted Sample
469
32
26
23
44
63
32
48
52
41
390
84
88
385
170
299
Total
399
38
33
20
31
55
30
40
22
45
344
55
89
307
144
254
**
**
**
**
**
**
**
**
**
86%
14%
22%
77%
36%
64%
TOTAL UNLIKELY
314
**
**
**
**
**
**
**
**
**
271
43
50
263
120
194
79%
**
**
**
**
**
**
**
**
**
79%
79%
56%
86%
83%
76%
l
**
**
**
**
**
**
**
**
**
86%
14%
16%
84%
38%
62%
Don't know
36
**
**
**
**
**
**
**
**
**
32
5
11
25
11
26
9%
**
**
**
**
**
**
**
**
**
9%
8%
13%
8%
7%
10%
**
**
**
**
**
**
**
**
**
88%
12%
31%
69%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
541
269
272
18
16
60
447
237
79
20
8
50
92
126
272
301
95
61
84
Effective Weighted Sample
382
186
197
13
13
43
314
167
54
14
7
35
69
87
193
270
64
47
75
Total
314
148
166
12
13
41
249
136
42
14
5
34
51
70
158
244
45
14
11
47%
53%
**
**
**
79%
43%
**
**
**
**
**
22%
50%
78%
**
**
**
No need
174
84
90
**
**
**
150
72
**
**
**
**
**
39
83
143
**
**
**
55%
57%
54%
**
**
**
60%
53%
**
**
**
**
**
55%
52%
58%
**
**
**
48%
52%
**
**
**
86%
41%
**
**
**
**
**
22%
48%
82%
**
**
**
Don't want a computer
86
47
40
**
**
**
76
35
**
**
**
**
**
22
41
66
**
**
**
27%
32%
24%
**
**
**
31%
25%
**
**
**
**
**
31%
26%
27%
**
**
**
54%
46%
**
**
**
88%
40%
**
**
**
**
**
25%
47%
76%
**
**
**
Too old to use the internet
79
39
40
**
**
**
77
30
**
**
**
**
**
22
33
52
**
**
**
25%
26%
24%
**
**
**
31%
22%
**
**
**
**
**
31%
21%
21%
**
**
**
49%
51%
**
**
**
98%
38%
**
**
**
**
**
28%
43%
66%
**
**
**
Don't know how you use computers
66
30
36
**
**
**
59
27
**
**
**
**
**
15
37
48
**
**
**
21%
21%
22%
**
**
**
24%
20%
**
**
**
**
**
21%
23%
20%
**
**
**
46%
54%
**
**
**
89%
41%
**
**
**
**
**
22%
56%
73%
**
**
**
Too expensive to set up
63
35
28
**
**
**
29
26
**
**
**
**
**
13
38
49
**
**
**
20%
24%
17%
**
**
**
12%
19%
**
**
**
**
**
19%
24%
20%
**
**
**
56%
44%
**
**
**
46%
41%
**
**
**
**
**
21%
59%
78%
**
**
**
Computer is too expensive to buy
31
14
17
**
**
**
18
16
**
**
**
**
**
7
20
24
**
**
**
10%
9%
10%
**
**
**
7%
12%
**
**
**
**
**
10%
12%
10%
**
**
**
45%
55%
**
**
**
57%
52%
**
**
**
**
**
24%
64%
80%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
541
269
272
18
16
60
447
237
79
20
8
50
92
126
272
301
95
61
84
Effective Weighted Sample
382
186
197
13
13
43
314
167
54
14
7
35
69
87
193
270
64
47
75
Total
314
148
166
12
13
41
249
136
42
14
5
34
51
70
158
244
45
14
11
47%
53%
**
**
**
79%
43%
**
**
**
**
**
22%
50%
78%
**
**
**
Friends/ family member checks
things on the internet for me
26
15
12
**
**
**
19
4
**
**
**
**
**
14
10
21
**
**
**
8%
10%
7%
**
**
**
7%
3%
**
**
**
**
**
20%
6%
9%
**
**
**
n
56%
44%
**
**
**
70%
13%
**
**
**
**
**
52%
37%
79%
**
**
**
Charges are too expensive
23
11
12
**
**
**
12
9
**
**
**
**
**
6
11
16
**
**
**
7%
8%
7%
**
**
**
5%
6%
**
**
**
**
**
8%
7%
6%
**
**
**
49%
51%
**
**
**
50%
37%
**
**
**
**
**
24%
47%
68%
**
**
**
Don't have a phone line
18
13
5
**
**
**
5
10
**
**
**
**
**
*
15
13
**
**
**
6%
9%
3%
**
**
**
2%
7%
**
**
**
**
**
*%
10%
5%
**
**
**
b
m
73%
27%
**
**
**
27%
54%
**
**
**
**
**
1%
83%
70%
**
**
**
Concerned about security/ fraud
9
4
5
**
**
**
6
3
**
**
**
**
**
2
5
8
**
**
**
3%
3%
3%
**
**
**
2%
2%
**
**
**
**
**
3%
3%
3%
**
**
**
43%
57%
**
**
**
69%
29%
**
**
**
**
**
27%
56%
94%
**
**
**
Worries/ concerns about privacy
issues
8
3
5
**
**
**
5
3
**
**
**
**
**
2
5
7
**
**
**
2%
2%
3%
**
**
**
2%
2%
**
**
**
**
**
3%
3%
3%
**
**
**
36%
64%
**
**
**
63%
44%
**
**
**
**
**
31%
62%
93%
**
**
**
Satisfied with using the internet
elsewhere
2
2
*
**
**
**
2
*
**
**
**
**
**
-
*
2
**
**
**
1%
1%
*%
**
**
**
1%
*%
**
**
**
**
**
-%
*%
1%
**
**
**
89%
11%
**
**
**
100%
4%
**
**
**
**
**
-%
9%
85%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
541
269
272
18
16
60
447
237
79
20
8
50
92
126
272
301
95
61
84
Effective Weighted Sample
382
186
197
13
13
43
314
167
54
14
7
35
69
87
193
270
64
47
75
Total
314
148
166
12
13
41
249
136
42
14
5
34
51
70
158
244
45
14
11
47%
53%
**
**
**
79%
43%
**
**
**
**
**
22%
50%
78%
**
**
**
Other
33
14
19
**
**
**
24
20
**
**
**
**
**
4
19
28
**
**
**
11%
10%
11%
**
**
**
10%
15%
**
**
**
**
**
6%
12%
11%
**
**
**
43%
57%
**
**
**
71%
59%
**
**
**
**
**
12%
57%
84%
**
**
**
ANY INVOLUNTARY REASONS
194
95
99
**
**
**
145
81
**
**
**
**
**
43
101
144
**
**
**
62%
64%
60%
**
**
**
58%
59%
**
**
**
**
**
61%
64%
59%
**
**
**
49%
51%
**
**
**
75%
42%
**
**
**
**
**
22%
52%
74%
**
**
**
ANY VOLUNTARY REASONS
223
111
111
**
**
**
190
90
**
**
**
**
**
54
105
177
**
**
**
71%
75%
67%
**
**
**
76%
66%
**
**
**
**
**
76%
66%
72%
**
**
**
50%
50%
**
**
**
85%
41%
**
**
**
**
**
24%
47%
79%
**
**
**
ONLY VOLUNTARY REASONS
104
49
55
**
**
**
91
43
**
**
**
**
**
27
46
87
**
**
**
33%
33%
33%
**
**
**
37%
32%
**
**
**
**
**
38%
29%
35%
**
**
**
47%
53%
**
**
**
87%
42%
**
**
**
**
**
26%
44%
83%
**
**
**
Don't know
2
-
2
**
**
**
2
1
**
**
**
**
**
-
-
1
**
**
**
*%
-%
1%
**
**
**
1%
1%
**
**
**
**
**
-%
-%
*%
**
**
**
-%
100%
**
**
**
100%
47%
**
**
**
**
**
-%
-%
53%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
541
22
24
21
37
48
25
42
48
34
387
154
79
461
226
315
Effective Weighted Sample
382
22
23
20
36
46
24
40
46
33
319
66
53
330
145
238
Total
314
23
28
18
25
40
21
34
19
36
271
43
50
263
120
194
**
**
**
**
**
**
**
**
**
86%
14%
**
84%
38%
62%
No need
174
**
**
**
**
**
**
**
**
**
149
24
**
150
76
97
55%
**
**
**
**
**
**
**
**
**
55%
57%
**
57%
64%
50%
o
**
**
**
**
**
**
**
**
**
86%
14%
**
86%
44%
56%
Don't want a computer
86
**
**
**
**
**
**
**
**
**
76
11
**
72
33
53
27%
**
**
**
**
**
**
**
**
**
28%
25%
**
27%
28%
27%
**
**
**
**
**
**
**
**
**
87%
13%
**
84%
38%
62%
Too old to use the internet
79
**
**
**
**
**
**
**
**
**
70
9
**
71
35
44
25%
**
**
**
**
**
**
**
**
**
26%
21%
**
27%
29%
23%
**
**
**
**
**
**
**
**
**
89%
11%
**
91%
44%
56%
Don't know how you use computers
66
**
**
**
**
**
**
**
**
**
58
8
**
57
25
42
21%
**
**
**
**
**
**
**
**
**
21%
19%
**
22%
21%
21%
**
**
**
**
**
**
**
**
**
88%
12%
**
86%
37%
63%
Too expensive to set up
63
**
**
**
**
**
**
**
**
**
57
6
**
47
13
51
20%
**
**
**
**
**
**
**
**
**
21%
14%
**
18%
11%
26%
n
**
**
**
**
**
**
**
**
**
91%
9%
**
74%
20%
80%
Computer is too expensive to buy
31
**
**
**
**
**
**
**
**
**
26
5
**
24
8
23
10%
**
**
**
**
**
**
**
**
**
9%
12%
**
9%
6%
12%
**
**
**
**
**
**
**
**
**
83%
17%
**
78%
25%
75%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
541
22
24
21
37
48
25
42
48
34
387
154
79
461
226
315
Effective Weighted Sample
382
22
23
20
36
46
24
40
46
33
319
66
53
330
145
238
Total
314
23
28
18
25
40
21
34
19
36
271
43
50
263
120
194
**
**
**
**
**
**
**
**
**
86%
14%
**
84%
38%
62%
Friends/ family member checks things on
the internet for me
26
**
**
**
**
**
**
**
**
**
22
4
**
19
9
17
8%
**
**
**
**
**
**
**
**
**
8%
9%
**
7%
8%
9%
**
**
**
**
**
**
**
**
**
85%
15%
**
72%
35%
65%
Charges are too expensive
23
**
**
**
**
**
**
**
**
**
20
3
**
15
6
17
7%
**
**
**
**
**
**
**
**
**
7%
7%
**
6%
5%
9%
**
**
**
**
**
**
**
**
**
87%
13%
**
66%
26%
74%
Don't have a phone line
18
**
**
**
**
**
**
**
**
**
16
2
**
14
5
13
6%
**
**
**
**
**
**
**
**
**
6%
5%
**
5%
4%
7%
**
**
**
**
**
**
**
**
**
87%
13%
**
76%
26%
74%
Concerned about security/ fraud
9
**
**
**
**
**
**
**
**
**
7
2
**
6
5
4
3%
**
**
**
**
**
**
**
**
**
3%
4%
**
2%
5%
2%
**
**
**
**
**
**
**
**
**
81%
19%
**
68%
61%
39%
Worries/ concerns about privacy issues
8
**
**
**
**
**
**
**
**
**
6
2
**
6
4
4
2%
**
**
**
**
**
**
**
**
**
2%
4%
**
2%
3%
2%
**
**
**
**
**
**
**
**
**
78%
22%
**
73%
47%
53%
Satisfied with using the internet elsewhere
2
**
**
**
**
**
**
**
**
**
1
1
**
1
1
1
1%
**
**
**
**
**
**
**
**
**
*%
3%
**
*%
1%
1%
**
**
**
**
**
**
**
**
**
48%
52%
**
57%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
541
22
24
21
37
48
25
42
48
34
387
154
79
461
226
315
Effective Weighted Sample
382
22
23
20
36
46
24
40
46
33
319
66
53
330
145
238
Total
314
23
28
18
25
40
21
34
19
36
271
43
50
263
120
194
**
**
**
**
**
**
**
**
**
86%
14%
**
84%
38%
62%
Other
33
**
**
**
**
**
**
**
**
**
28
5
**
25
11
22
11%
**
**
**
**
**
**
**
**
**
10%
12%
**
10%
10%
11%
**
**
**
**
**
**
**
**
**
84%
16%
**
75%
34%
66%
ANY INVOLUNTARY REASONS
194
**
**
**
**
**
**
**
**
**
172
22
**
158
65
129
62%
**
**
**
**
**
**
**
**
**
63%
52%
**
60%
54%
66%
n
**
**
**
**
**
**
**
**
**
89%
11%
**
82%
33%
67%
ANY VOLUNTARY REASONS
223
**
**
**
**
**
**
**
**
**
193
30
**
188
93
130
71%
**
**
**
**
**
**
**
**
**
71%
69%
**
71%
78%
67%
o
**
**
**
**
**
**
**
**
**
87%
13%
**
84%
42%
58%
ONLY VOLUNTARY REASONS
104
**
**
**
**
**
**
**
**
**
87
17
**
91
50
54
33%
**
**
**
**
**
**
**
**
**
32%
40%
**
35%
42%
28%
o
**
**
**
**
**
**
**
**
**
83%
17%
**
88%
48%
52%
Don't know
2
**
**
**
**
**
**
**
**
**
1
*
**
2
1
1
*%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
1%
*%
**
**
**
**
**
**
**
**
**
94%
6%
**
100%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
541
269
272
18
16
60
447
237
79
20
8
50
92
126
272
301
95
61
84
Effective Weighted Sample
382
186
197
13
13
43
314
167
54
14
7
35
69
87
193
270
64
47
75
Total
314
148
166
12
13
41
249
136
42
14
5
34
51
70
158
244
45
14
11
47%
53%
**
**
**
79%
43%
**
**
**
**
**
22%
50%
78%
**
**
**
No need
120
55
65
**
**
**
105
55
**
**
**
**
**
27
58
99
**
**
**
38%
37%
39%
**
**
**
42%
40%
**
**
**
**
**
39%
37%
40%
**
**
**
46%
54%
**
**
**
88%
46%
**
**
**
**
**
23%
49%
82%
**
**
**
Too old to use the internet
47
19
29
**
**
**
46
17
**
**
**
**
**
16
18
28
**
**
**
15%
13%
17%
**
**
**
19%
13%
**
**
**
**
**
23%
11%
11%
**
**
**
n
39%
61%
**
**
**
97%
37%
**
**
**
**
**
34%
38%
59%
**
**
**
Don't want a computer
35
23
13
**
**
**
30
13
**
**
**
**
**
8
16
30
**
**
**
11%
15%
8%
**
**
**
12%
10%
**
**
**
**
**
11%
10%
12%
**
**
**
b
64%
36%
**
**
**
86%
37%
**
**
**
**
**
22%
46%
84%
**
**
**
Too expensive to set up
33
17
15
**
**
**
8
13
**
**
**
**
**
6
21
27
**
**
**
10%
12%
9%
**
**
**
3%
10%
**
**
**
**
**
8%
14%
11%
**
**
**
52%
48%
**
**
**
26%
40%
**
**
**
**
**
17%
66%
83%
**
**
**
Don't know how you use computers
28
15
13
**
**
**
24
12
**
**
**
**
**
4
17
18
**
**
**
9%
10%
8%
**
**
**
10%
9%
**
**
**
**
**
6%
11%
8%
**
**
**
55%
45%
**
**
**
86%
42%
**
**
**
**
**
15%
60%
65%
**
**
**
Charges are too expensive
9
2
7
**
**
**
2
5
**
**
**
**
**
2
6
6
**
**
**
3%
1%
4%
**
**
**
1%
4%
**
**
**
**
**
3%
4%
3%
**
**
**
21%
79%
**
**
**
22%
58%
**
**
**
**
**
24%
72%
72%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
541
269
272
18
16
60
447
237
79
20
8
50
92
126
272
301
95
61
84
Effective Weighted Sample
382
186
197
13
13
43
314
167
54
14
7
35
69
87
193
270
64
47
75
Total
314
148
166
12
13
41
249
136
42
14
5
34
51
70
158
244
45
14
11
47%
53%
**
**
**
79%
43%
**
**
**
**
**
22%
50%
78%
**
**
**
Friends/family member checks
things on the internet for me
8
5
3
**
**
**
7
1
**
**
**
**
**
4
2
7
**
**
**
2%
3%
2%
**
**
**
3%
*%
**
**
**
**
**
6%
1%
3%
**
**
**
n
62%
38%
**
**
**
99%
7%
**
**
**
**
**
55%
30%
88%
**
**
**
Computer is too expensive to buy
7
1
6
**
**
**
6
5
**
**
**
**
**
1
5
7
**
**
**
2%
*%
4%
**
**
**
2%
4%
**
**
**
**
**
1%
3%
3%
**
**
**
a
10%
90%
**
**
**
84%
76%
**
**
**
**
**
12%
73%
93%
**
**
**
Other
25
12
14
**
**
**
18
14
**
**
**
**
**
3
13
22
**
**
**
8%
8%
8%
**
**
**
7%
10%
**
**
**
**
**
4%
9%
9%
**
**
**
47%
53%
**
**
**
70%
56%
**
**
**
**
**
10%
53%
86%
**
**
**
ANY INVOLUNTARY REASONS
124
54
70
**
**
**
87
53
**
**
**
**
**
29
68
86
**
**
**
40%
36%
42%
**
**
**
35%
39%
**
**
**
**
**
41%
43%
35%
**
**
**
43%
57%
**
**
**
70%
43%
**
**
**
**
**
23%
55%
70%
**
**
**
ANY VOLUNTARY REASONS
163
82
81
**
**
**
143
68
**
**
**
**
**
39
77
135
**
**
**
52%
56%
49%
**
**
**
57%
50%
**
**
**
**
**
56%
49%
55%
**
**
**
50%
50%
**
**
**
88%
42%
**
**
**
**
**
24%
47%
83%
**
**
**
Don't know
2
-
2
**
**
**
2
1
**
**
**
**
**
-
-
1
**
**
**
*%
-%
1%
**
**
**
1%
1%
**
**
**
**
**
-%
-%
*%
**
**
**
-%
100%
**
**
**
100%
47%
**
**
**
**
**
-%
-%
53%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
541
22
24
21
37
48
25
42
48
34
387
154
79
461
226
315
Effective Weighted Sample
382
22
23
20
36
46
24
40
46
33
319
66
53
330
145
238
Total
314
23
28
18
25
40
21
34
19
36
271
43
50
263
120
194
**
**
**
**
**
**
**
**
**
86%
14%
**
84%
38%
62%
No need
120
**
**
**
**
**
**
**
**
**
104
16
**
108
54
67
38%
**
**
**
**
**
**
**
**
**
38%
38%
**
41%
45%
34%
o
**
**
**
**
**
**
**
**
**
86%
14%
**
90%
45%
55%
Too old to use the internet
47
**
**
**
**
**
**
**
**
**
43
5
**
42
21
26
15%
**
**
**
**
**
**
**
**
**
16%
11%
**
16%
17%
14%
**
**
**
**
**
**
**
**
**
90%
10%
**
90%
44%
56%
Don't want a computer
35
**
**
**
**
**
**
**
**
**
28
8
**
27
15
21
11%
**
**
**
**
**
**
**
**
**
10%
18%
**
10%
12%
11%
**
**
**
**
**
**
**
**
**
78%
22%
**
76%
41%
59%
Too expensive to set up
33
**
**
**
**
**
**
**
**
**
29
4
**
22
7
26
10%
**
**
**
**
**
**
**
**
**
11%
9%
**
8%
6%
13%
n
**
**
**
**
**
**
**
**
**
88%
12%
**
67%
21%
79%
Don't know how you use computers
28
**
**
**
**
**
**
**
**
**
26
2
**
23
9
19
9%
**
**
**
**
**
**
**
**
**
10%
5%
**
9%
7%
10%
**
**
**
**
**
**
**
**
**
92%
8%
**
82%
32%
68%
Charges are too expensive
9
**
**
**
**
**
**
**
**
**
8
1
**
6
1
8
3%
**
**
**
**
**
**
**
**
**
3%
2%
**
2%
1%
4%
**
**
**
**
**
**
**
**
**
88%
12%
**
73%
12%
88%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
541
22
24
21
37
48
25
42
48
34
387
154
79
461
226
315
Effective Weighted Sample
382
22
23
20
36
46
24
40
46
33
319
66
53
330
145
238
Total
314
23
28
18
25
40
21
34
19
36
271
43
50
263
120
194
**
**
**
**
**
**
**
**
**
86%
14%
**
84%
38%
62%
Friends/family member checks things on
the internet for me
8
**
**
**
**
**
**
**
**
**
6
1
**
8
4
4
2%
**
**
**
**
**
**
**
**
**
2%
3%
**
3%
3%
2%
**
**
**
**
**
**
**
**
**
82%
18%
**
100%
52%
48%
Computer is too expensive to buy
7
**
**
**
**
**
**
**
**
**
7
*
**
7
1
7
2%
**
**
**
**
**
**
**
**
**
3%
1%
**
3%
*%
3%
**
**
**
**
**
**
**
**
**
95%
5%
**
96%
7%
93%
Other
25
**
**
**
**
**
**
**
**
**
20
5
**
19
9
17
8%
**
**
**
**
**
**
**
**
**
7%
12%
**
7%
7%
9%
**
**
**
**
**
**
**
**
**
80%
20%
**
74%
34%
66%
ANY INVOLUNTARY REASONS
124
**
**
**
**
**
**
**
**
**
112
12
**
101
38
86
40%
**
**
**
**
**
**
**
**
**
41%
29%
**
38%
32%
44%
n
**
**
**
**
**
**
**
**
**
90%
10%
**
81%
31%
69%
ANY VOLUNTARY REASONS
163
**
**
**
**
**
**
**
**
**
138
25
**
142
72
91
52%
**
**
**
**
**
**
**
**
**
51%
59%
**
54%
60%
47%
o
**
**
**
**
**
**
**
**
**
84%
16%
**
87%
44%
56%
Don't know
2
**
**
**
**
**
**
**
**
**
1
*
**
2
1
1
*%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
1%
*%
**
**
**
**
**
**
**
**
**
94%
6%
**
100%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
~o
p
q
~r
Unweighted total
988
491
497
134
152
303
399
183
132
126
158
212
297
218
261
-
492
496
-
Effective Weighted Sample
617
305
312
98
116
179
234
122
78
75
92
128
188
129
177
-
326
352
-
Total
365
176
189
48
61
124
132
63
46
49
65
83
98
84
99
-
233
132
-
48%
52%
13%
17%
34%
36%
17%
12%
14%
18%
23%
27%
23%
27%
-%
64%
36%
-%
Yes
138
76
62
20
25
55
37
12
16
17
34
43
42
25
28
-
97
40
-
38%
43%
33%
42%
41%
45%
28%
19%
34%
34%
52%
52%
43%
29%
28%
-%
42%
31%
-%
b
f
f
f
g
g
ghi
mn
mn
q
55%
45%
15%
18%
40%
27%
9%
11%
12%
25%
31%
31%
18%
20%
-%
71%
29%
-%
No
201
87
115
26
32
62
81
47
27
29
31
39
52
51
59
-
125
76
-
55%
49%
61%
54%
52%
50%
62%
74%
60%
60%
47%
47%
53%
61%
60%
-%
54%
58%
-%
a
e
hij
k
k
43%
57%
13%
16%
31%
40%
23%
14%
15%
15%
19%
26%
25%
29%
-%
62%
38%
-%
Don't know
26
14
13
2
4
7
13
4
3
3
1
1
4
8
12
-
11
16
-
7%
8%
7%
4%
7%
5%
10%
7%
6%
7%
1%
1%
4%
10%
12%
-%
5%
12%
-%
j
j
k
kl
p
52%
48%
7%
16%
25%
51%
16%
10%
12%
2%
5%
16%
32%
47%
-%
41%
59%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
988
-
-
-
-
-
-
-
-
-
495
493
511
475
535
453
Effective Weighted Sample
617
-
-
-
-
-
-
-
-
-
425
456
321
301
298
326
Total
365
-
-
-
-
-
-
-
-
-
295
70
206
159
154
211
-%
-%
-%
-%
-%
-%
-%
-%
-%
81%
19%
56%
43%
42%
58%
Yes
138
-
-
-
-
-
-
-
-
-
115
23
91
47
60
78
38%
-%
-%
-%
-%
-%
-%
-%
-%
-%
39%
33%
44%
29%
39%
37%
k
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
84%
16%
66%
34%
44%
56%
No
201
-
-
-
-
-
-
-
-
-
159
43
102
99
88
113
55%
-%
-%
-%
-%
-%
-%
-%
-%
-%
54%
61%
49%
63%
57%
54%
j
l
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
51%
49%
44%
56%
Don't know
26
-
-
-
-
-
-
-
-
-
22
5
13
13
6
20
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
7%
7%
7%
8%
4%
10%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
51%
49%
22%
78%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
2232
1082
1150
349
442
826
616
271
238
292
568
648
642
471
471
1887
186
109
51
83%
83%
84%
95%
94%
90%
66%
66%
82%
90%
95%
91%
89%
81%
71%
84%
80%
82%
69%
ef
ef
f
g
gh
ghi
mn
mn
n
pr
r
r
48%
52%
16%
20%
37%
28%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
2%
No
411
200
211
14
25
80
292
136
49
31
26
60
75
97
179
328
43
21
19
15%
15%
15%
4%
5%
9%
31%
33%
17%
10%
4%
8%
10%
17%
27%
15%
19%
16%
26%
cd
cde
hij
ij
j
kl
klm
opq
49%
51%
3%
6%
19%
71%
33%
12%
8%
6%
15%
18%
23%
44%
80%
11%
5%
5%
Don't know
31
18
13
2
1
9
19
6
3
2
1
3
3
13
12
21
4
2
4
1%
1%
1%
1%
*%
1%
2%
1%
1%
*%
*%
*%
*%
2%
2%
1%
2%
2%
5%
d
j
kl
kl
opq
58%
42%
7%
3%
29%
61%
18%
8%
5%
4%
10%
11%
40%
39%
68%
13%
8%
12%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes
2232
276
314
209
156
186
205
182
97
262
1927
305
1411
818
1066
1166
83%
84%
85%
90%
83%
80%
83%
81%
86%
88%
83%
83%
91%
73%
85%
82%
defg
e
m
12%
14%
9%
7%
8%
9%
8%
4%
12%
86%
14%
63%
37%
48%
52%
No
411
45
53
24
31
40
41
40
16
37
358
53
127
282
183
228
15%
14%
14%
10%
17%
17%
17%
18%
14%
12%
16%
15%
8%
25%
15%
16%
c
c
c
l
11%
13%
6%
8%
10%
10%
10%
4%
9%
87%
13%
31%
69%
45%
55%
Don't know
31
6
4
-
2
6
2
2
-
-
23
8
13
18
10
22
1%
2%
1%
-%
1%
3%
1%
1%
-%
-%
1%
2%
1%
2%
1%
2%
chi
chi
j
20%
11%
-%
5%
19%
6%
7%
-%
-%
74%
26%
42%
58%
31%
69%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE35 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes & currently using
954
468
486
186
235
361
171
98
75
115
304
305
313
174
161
820
76
41
17
36%
36%
35%
51%
50%
39%
18%
24%
26%
35%
51%
43%
44%
30%
24%
37%
33%
31%
22%
ef
ef
f
gh
ghi
mn
mn
n
r
r
r
49%
51%
20%
25%
38%
18%
10%
8%
12%
32%
32%
33%
18%
17%
86%
8%
4%
2%
Yes but stopped using
252
121
132
42
50
90
70
25
28
33
64
91
69
36
56
221
14
14
4
9%
9%
10%
11%
11%
10%
8%
6%
10%
10%
11%
13%
10%
6%
8%
10%
6%
11%
5%
f
f
g
g
mn
m
pr
pr
48%
52%
16%
20%
36%
28%
10%
11%
13%
25%
36%
27%
14%
22%
88%
5%
6%
1%
TOTAL YES
1206
589
618
228
286
451
241
123
103
148
368
396
382
210
218
1041
90
56
20
45%
45%
45%
62%
61%
49%
26%
30%
36%
45%
62%
56%
53%
36%
33%
47%
39%
42%
27%
ef
ef
f
gh
ghi
mn
mn
pr
r
r
49%
51%
19%
24%
37%
20%
10%
9%
12%
31%
33%
32%
17%
18%
86%
7%
5%
2%
No never used
1434
695
739
133
180
453
668
284
184
174
225
308
331
360
434
1168
141
73
51
54%
53%
54%
36%
38%
50%
72%
69%
64%
53%
38%
43%
46%
62%
66%
52%
61%
56%
69%
cd
cde
ij
ij
j
kl
kl
o
opq
48%
52%
9%
13%
32%
47%
20%
13%
12%
16%
22%
23%
25%
30%
81%
10%
5%
4%
Don't know
34
17
18
5
2
10
17
5
2
4
2
7
6
10
11
27
2
3
3
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
*%
1%
1%
2%
2%
1%
1%
2%
3%
op
49%
51%
13%
7%
30%
49%
15%
5%
11%
6%
21%
19%
29%
31%
78%
5%
9%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE35 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes & currently using
954
171
158
102
50
59
92
78
33
76
830
124
645
307
426
528
36%
52%
43%
44%
27%
26%
37%
35%
29%
26%
36%
34%
42%
27%
34%
37%
bdefghi
dehi
deghi
dei
ei
m
18%
17%
11%
5%
6%
10%
8%
3%
8%
87%
13%
68%
32%
45%
55%
Yes but stopped using
252
28
31
25
19
23
25
23
12
36
217
36
167
85
133
120
9%
8%
8%
11%
10%
10%
10%
10%
11%
12%
9%
10%
11%
8%
11%
8%
m
11%
12%
10%
7%
9%
10%
9%
5%
14%
86%
14%
66%
34%
53%
47%
TOTAL YES
1206
199
189
127
69
82
116
101
45
112
1047
160
812
391
559
647
45%
61%
51%
55%
36%
35%
47%
45%
40%
37%
45%
44%
52%
35%
44%
46%
bdefghi
dehi
deghi
dei
e
m
16%
16%
11%
6%
7%
10%
8%
4%
9%
87%
13%
67%
32%
46%
54%
No never used
1434
127
178
103
119
146
129
118
67
180
1233
201
720
711
680
754
54%
39%
48%
44%
63%
63%
52%
53%
59%
60%
53%
55%
46%
64%
54%
53%
a
abcfg
abcfg
a
a
abc
abc
l
9%
12%
7%
8%
10%
9%
8%
5%
13%
86%
14%
50%
50%
47%
53%
Don't know
34
1
3
3
1
3
3
5
1
7
29
5
19
15
20
14
1%
*%
1%
1%
1%
1%
1%
2%
1%
2%
1%
1%
1%
1%
2%
1%
4%
10%
9%
4%
9%
8%
14%
3%
19%
84%
16%
55%
45%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE36 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1527
753
774
308
340
540
339
175
138
200
429
438
540
257
292
995
196
199
137
Effective Weighted Sample
1115
552
563
219
252
399
249
129
103
143
319
319
410
189
213
891
125
141
123
Total
1206
589
618
228
286
451
241
123
103
148
368
396
382
210
218
1041
90
56
20
49%
51%
19%
24%
37%
20%
10%
9%
12%
31%
33%
32%
17%
18%
86%
7%
5%
2%
Skype
1054
515
539
197
249
393
215
111
94
121
316
353
332
183
184
915
72
51
15
87%
88%
87%
87%
87%
87%
89%
90%
91%
82%
86%
89%
87%
87%
85%
88%
80%
91%
77%
i
pr
pr
49%
51%
19%
24%
37%
20%
11%
9%
11%
30%
34%
32%
17%
18%
87%
7%
5%
1%
Facebook
155
69
86
51
38
58
9
24
18
23
39
44
51
26
34
141
8
4
3
13%
12%
14%
23%
13%
13%
4%
20%
17%
16%
11%
11%
13%
12%
16%
14%
9%
7%
14%
def
f
f
j
q
44%
56%
33%
24%
37%
6%
16%
11%
15%
25%
29%
33%
17%
22%
91%
5%
3%
2%
MSN Messenger
51
17
33
14
17
17
3
6
6
7
11
10
28
5
8
42
7
1
1
4%
3%
5%
6%
6%
4%
1%
5%
6%
5%
3%
2%
7%
3%
4%
4%
7%
1%
7%
a
f
f
f
km
q
q
34%
66%
28%
33%
34%
5%
11%
12%
13%
23%
19%
54%
11%
16%
83%
13%
1%
3%
Voipfone
10
4
5
-
2
5
2
*
2
1
3
4
4
1
1
9
-
*
-
1%
1%
1%
-%
1%
1%
1%
*%
2%
1%
1%
1%
1%
*%
1%
1%
-%
1%
-%
44%
56%
-%
24%
51%
25%
4%
20%
8%
29%
40%
38%
9%
13%
96%
-%
4%
-%
BT Broadband voice/Home Hub
10
2
7
2
*
5
3
*
-
*
3
4
2
1
4
8
1
1
*
1%
*%
1%
1%
*%
1%
1%
*%
-%
*%
1%
1%
*%
*%
2%
1%
1%
1%
1%
26%
74%
16%
4%
53%
27%
3%
-%
2%
31%
40%
17%
6%
37%
86%
7%
5%
1%
Other
180
90
90
30
52
76
23
11
9
27
62
60
62
32
27
154
16
7
3
15%
15%
15%
13%
18%
17%
10%
9%
9%
18%
17%
15%
16%
15%
12%
15%
18%
12%
17%
f
f
gh
gh
50%
50%
16%
29%
42%
13%
6%
5%
15%
34%
33%
35%
18%
15%
86%
9%
4%
2%
Don't know
11
3
7
1
2
6
2
1
-
3
6
2
5
1
2
10
*
1
*
1%
1%
1%
*%
1%
1%
1%
1%
-%
2%
2%
1%
1%
1%
1%
1%
*%
1%
1%
32%
68%
9%
19%
57%
14%
8%
-%
31%
56%
22%
46%
13%
19%
90%
1%
7%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE36 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
~h
~i
j
k
l
m
n
o
Unweighted total
1527
151
128
132
85
85
112
109
96
97
1131
396
957
567
760
767
Effective Weighted Sample
1115
145
121
128
81
82
108
105
92
93
934
193
699
430
533
582
Total
1206
199
189
127
69
82
116
101
45
112
1047
160
812
391
559
647
16%
16%
11%
**
**
10%
8%
**
**
87%
13%
67%
32%
46%
54%
Skype
1054
180
170
113
**
**
101
83
**
**
917
137
705
346
495
558
87%
91%
90%
89%
**
**
87%
82%
**
**
88%
86%
87%
88%
89%
86%
17%
16%
11%
**
**
10%
8%
**
**
87%
13%
67%
33%
47%
53%
Facebook
155
66
19
10
**
**
10
15
**
**
140
15
105
50
38
117
13%
33%
10%
8%
**
**
8%
15%
**
**
13%
9%
13%
13%
7%
18%
bcfg
n
42%
12%
6%
**
**
6%
9%
**
**
90%
10%
68%
32%
25%
75%
MSN Messenger
51
19
4
7
**
**
3
3
**
**
47
4
34
17
21
30
4%
9%
2%
6%
**
**
2%
3%
**
**
5%
2%
4%
4%
4%
5%
bfg
36%
8%
15%
**
**
5%
5%
**
**
93%
7%
66%
34%
42%
58%
Voipfone
10
5
-
-
**
**
-
-
**
**
10
-
6
3
3
7
1%
3%
-%
-%
**
**
-%
-%
**
**
1%
-%
1%
1%
*%
1%
54%
-%
-%
**
**
-%
-%
**
**
100%
-%
65%
35%
27%
73%
BT Broadband voice/Home Hub
10
-
2
1
**
**
2
-
**
**
6
3
5
5
6
3
1%
-%
1%
1%
**
**
1%
-%
**
**
1%
2%
1%
1%
1%
*%
-%
18%
11%
**
**
17%
-%
**
**
66%
34%
50%
50%
67%
33%
Other
180
41
28
19
**
**
16
13
**
**
158
22
131
49
75
106
15%
21%
15%
15%
**
**
13%
13%
**
**
15%
14%
16%
13%
13%
16%
23%
15%
10%
**
**
9%
7%
**
**
88%
12%
73%
27%
41%
59%
Don't know
11
-
1
-
**
**
3
3
**
**
9
1
8
2
5
5
1%
-%
*%
-%
**
**
2%
3%
**
**
1%
1%
1%
1%
1%
1%
a
-%
8%
-%
**
**
25%
26%
**
**
88%
12%
77%
23%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1527
753
774
308
340
540
339
175
138
200
429
438
540
257
292
995
196
199
137
Effective Weighted Sample
1115
552
563
219
252
399
249
129
103
143
319
319
410
189
213
891
125
141
123
Total
1206
589
618
228
286
451
241
123
103
148
368
396
382
210
218
1041
90
56
20
49%
51%
19%
24%
37%
20%
10%
9%
12%
31%
33%
32%
17%
18%
86%
7%
5%
2%
Laptop
632
316
316
124
142
259
107
53
51
75
200
230
208
96
97
550
41
34
6
52%
54%
51%
55%
50%
57%
44%
43%
50%
51%
54%
58%
55%
46%
44%
53%
46%
61%
32%
f
f
g
mn
mn
r
r
pr
50%
50%
20%
22%
41%
17%
8%
8%
12%
32%
36%
33%
15%
15%
87%
6%
5%
1%
Smartphone
435
216
219
115
129
159
32
57
40
52
119
119
138
72
106
379
36
10
10
36%
37%
35%
51%
45%
35%
13%
47%
39%
35%
32%
30%
36%
34%
49%
36%
40%
19%
47%
ef
ef
f
j
klm
q
q
oq
50%
50%
26%
30%
37%
7%
13%
9%
12%
27%
27%
32%
16%
24%
87%
8%
2%
2%
Tablet computer (e.g. iPad)
377
173
204
67
90
143
76
38
23
35
148
142
109
73
54
333
25
12
7
31%
29%
33%
30%
32%
32%
31%
31%
23%
24%
40%
36%
28%
35%
25%
32%
27%
22%
37%
hi
ln
n
q
q
46%
54%
18%
24%
38%
20%
10%
6%
9%
39%
38%
29%
19%
14%
88%
7%
3%
2%
Desktop PC
177
101
76
20
24
67
66
17
15
13
55
72
56
32
17
157
11
7
2
15%
17%
12%
9%
8%
15%
27%
14%
15%
9%
15%
18%
15%
15%
8%
15%
12%
13%
8%
b
cd
cde
n
n
n
r
57%
43%
11%
13%
38%
37%
10%
9%
7%
31%
41%
32%
18%
10%
89%
6%
4%
1%
TV set
15
12
4
4
4
4
3
*
2
3
2
8
*
3
4
15
-
*
-
1%
2%
1%
2%
2%
1%
1%
*%
2%
2%
*%
2%
*%
1%
2%
1%
-%
*%
-%
b
l
l
76%
24%
29%
28%
26%
17%
2%
10%
21%
12%
51%
3%
16%
29%
99%
-%
1%
-%
Netbook
14
8
6
3
*
6
5
1
2
-
4
6
3
3
3
13
1
*
*
1%
1%
1%
1%
*%
1%
2%
1%
2%
-%
1%
1%
1%
1%
1%
1%
1%
1%
*%
d
57%
43%
19%
3%
40%
38%
8%
16%
-%
29%
40%
20%
20%
20%
88%
9%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1527
753
774
308
340
540
339
175
138
200
429
438
540
257
292
995
196
199
137
Effective Weighted Sample
1115
552
563
219
252
399
249
129
103
143
319
319
410
189
213
891
125
141
123
Total
1206
589
618
228
286
451
241
123
103
148
368
396
382
210
218
1041
90
56
20
49%
51%
19%
24%
37%
20%
10%
9%
12%
31%
33%
32%
17%
18%
86%
7%
5%
2%
Standard landline phone
13
9
4
4
4
4
*
1
*
3
4
6
3
3
1
13
*
*
*
1%
2%
1%
2%
2%
1%
*%
1%
*%
2%
1%
2%
1%
2%
*%
1%
*%
*%
1%
f
69%
31%
34%
33%
31%
2%
6%
2%
22%
33%
48%
21%
25%
6%
96%
2%
1%
1%
Other
14
6
8
3
1
8
2
1
2
1
6
5
4
2
3
13
-
1
*
1%
1%
1%
1%
*%
2%
1%
1%
2%
1%
2%
1%
1%
1%
1%
1%
-%
1%
2%
46%
54%
21%
9%
54%
16%
9%
12%
9%
40%
39%
26%
12%
23%
92%
-%
5%
3%
Don't know
18
8
10
1
5
8
4
1
2
6
3
8
4
3
3
16
*
2
*
2%
1%
2%
*%
2%
2%
2%
1%
2%
4%
1%
2%
1%
1%
2%
2%
*%
3%
*%
j
45%
55%
4%
29%
45%
22%
4%
11%
35%
16%
42%
24%
16%
18%
90%
1%
9%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
~h
~i
j
k
l
m
n
o
Unweighted total
1527
151
128
132
85
85
112
109
96
97
1131
396
957
567
760
767
Effective Weighted Sample
1115
145
121
128
81
82
108
105
92
93
934
193
699
430
533
582
Total
1206
199
189
127
69
82
116
101
45
112
1047
160
812
391
559
647
16%
16%
11%
**
**
10%
8%
**
**
87%
13%
67%
32%
46%
54%
Laptop
632
134
107
56
**
**
62
46
**
**
548
84
425
205
284
348
52%
67%
57%
44%
**
**
53%
46%
**
**
52%
53%
52%
52%
51%
54%
cfg
c
21%
17%
9%
**
**
10%
7%
**
**
87%
13%
67%
32%
45%
55%
Smartphone
435
107
57
40
**
**
32
42
**
**
397
38
308
126
148
287
36%
54%
30%
32%
**
**
28%
41%
**
**
38%
24%
38%
32%
26%
44%
bcf
f
k
n
25%
13%
9%
**
**
7%
10%
**
**
91%
9%
71%
29%
34%
66%
Tablet computer (e.g. iPad)
377
68
58
45
**
**
38
40
**
**
323
54
266
111
180
197
31%
34%
30%
35%
**
**
32%
39%
**
**
31%
34%
33%
28%
32%
30%
18%
15%
12%
**
**
10%
11%
**
**
86%
14%
71%
29%
48%
52%
Desktop PC
177
23
31
24
**
**
17
16
**
**
154
23
102
75
104
73
15%
11%
17%
19%
**
**
15%
16%
**
**
15%
14%
13%
19%
19%
11%
l
o
13%
18%
14%
**
**
10%
9%
**
**
87%
13%
58%
42%
59%
41%
TV set
15
1
7
1
**
**
-
2
**
**
15
*
10
5
8
7
1%
1%
3%
1%
**
**
-%
2%
**
**
1%
*%
1%
1%
2%
1%
10%
43%
7%
**
**
-%
12%
**
**
97%
3%
67%
33%
56%
44%
Netbook
14
1
1
2
**
**
1
2
**
**
8
6
10
5
8
7
1%
*%
1%
2%
**
**
1%
2%
**
**
1%
4%
1%
1%
1%
1%
j
6%
9%
15%
**
**
7%
14%
**
**
56%
44%
67%
33%
53%
47%
Standard landline phone
13
7
2
-
**
**
2
1
**
**
11
2
10
4
4
9
1%
4%
1%
-%
**
**
2%
1%
**
**
1%
1%
1%
1%
1%
1%
c
55%
13%
-%
**
**
17%
5%
**
**
83%
17%
72%
28%
31%
69%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
~h
~i
j
k
l
m
n
o
Unweighted total
1527
151
128
132
85
85
112
109
96
97
1131
396
957
567
760
767
Effective Weighted Sample
1115
145
121
128
81
82
108
105
92
93
934
193
699
430
533
582
Total
1206
199
189
127
69
82
116
101
45
112
1047
160
812
391
559
647
16%
16%
11%
**
**
10%
8%
**
**
87%
13%
67%
32%
46%
54%
Other
14
-
-
4
**
**
1
1
**
**
12
2
9
5
9
5
1%
-%
-%
3%
**
**
1%
1%
**
**
1%
1%
1%
1%
2%
1%
a
-%
-%
27%
**
**
7%
5%
**
**
88%
12%
67%
33%
64%
36%
Don't know
18
2
3
-
**
**
3
2
**
**
18
*
15
3
11
7
2%
1%
2%
-%
**
**
3%
2%
**
**
2%
*%
2%
1%
2%
1%
10%
16%
-%
**
**
17%
11%
**
**
98%
2%
82%
18%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE34). Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones, or any equipment or software you needed to purchase solely to be able to make calls using the internet.
(SINGLE CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1527
753
774
308
340
540
339
175
138
200
429
438
540
257
292
995
196
199
137
Effective Weighted Sample
1115
552
563
219
252
399
249
129
103
143
319
319
410
189
213
891
125
141
123
Total
1206
589
618
228
286
451
241
123
103
148
368
396
382
210
218
1041
90
56
20
49%
51%
19%
24%
37%
20%
10%
9%
12%
31%
33%
32%
17%
18%
86%
7%
5%
2%
Yes, pay for any elements
63
39
24
11
21
19
13
9
4
7
20
36
16
7
5
52
8
3
*
5%
7%
4%
5%
7%
4%
6%
7%
3%
5%
6%
9%
4%
3%
2%
5%
9%
5%
2%
b
lmn
r
62%
38%
17%
33%
30%
21%
14%
6%
11%
32%
57%
25%
10%
8%
82%
13%
4%
1%
No, do not pay for any elements
1102
529
574
209
257
418
219
108
95
135
338
348
355
198
200
955
80
49
19
91%
90%
93%
92%
90%
93%
91%
88%
92%
91%
92%
88%
93%
94%
92%
92%
89%
88%
92%
k
k
48%
52%
19%
23%
38%
20%
10%
9%
12%
31%
32%
32%
18%
18%
87%
7%
4%
2%
Don't know
40
21
20
8
8
15
9
6
4
6
9
12
11
5
12
34
1
4
1
3%
3%
3%
4%
3%
3%
4%
5%
4%
4%
3%
3%
3%
3%
5%
3%
2%
7%
5%
op
51%
49%
20%
20%
37%
23%
16%
11%
14%
23%
30%
27%
13%
30%
84%
3%
10%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE34). Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones, or any equipment or software you needed to purchase solely to be able to make calls using the internet.
(SINGLE CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
~h
~i
j
k
l
m
n
o
Unweighted total
1527
151
128
132
85
85
112
109
96
97
1131
396
957
567
760
767
Effective Weighted Sample
1115
145
121
128
81
82
108
105
92
93
934
193
699
430
533
582
Total
1206
199
189
127
69
82
116
101
45
112
1047
160
812
391
559
647
16%
16%
11%
**
**
10%
8%
**
**
87%
13%
67%
32%
46%
54%
Yes, pay for any elements
63
14
19
3
**
**
6
4
**
**
58
5
46
15
26
37
5%
7%
10%
3%
**
**
5%
4%
**
**
6%
3%
6%
4%
5%
6%
c
22%
30%
5%
**
**
9%
6%
**
**
92%
8%
73%
24%
41%
59%
No, do not pay for any elements
1102
184
166
117
**
**
109
91
**
**
952
150
739
363
508
594
91%
92%
88%
91%
**
**
94%
90%
**
**
91%
94%
91%
93%
91%
92%
17%
15%
11%
**
**
10%
8%
**
**
86%
14%
67%
33%
46%
54%
Don't know
40
1
4
7
**
**
2
6
**
**
36
4
27
13
25
15
3%
1%
2%
6%
**
**
1%
6%
**
**
3%
2%
3%
3%
4%
2%
a
a
3%
11%
19%
**
**
4%
16%
**
**
90%
10%
68%
32%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - ACCESS TO/ USE OF INTERNET ACROSS ANY CONNECTION/ ANY DEVICE/ ANY LOCATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
ACCESS TO INTERNET - ANY
CONNECTION/ ANY DEVICE/ ANY
LOCATION
2363
1154
1209
356
461
882
665
281
251
312
592
683
669
505
507
1998
189
115
61
88%
89%
88%
98%
98%
96%
72%
68%
87%
96%
99%
96%
93%
87%
76%
89%
81%
87%
83%
f
ef
f
g
gh
ghi
lmn
mn
n
pr
p
49%
51%
15%
19%
37%
28%
12%
11%
13%
25%
29%
28%
21%
21%
85%
8%
5%
3%
USE INTERNET - ANY
CONNECTION/ ANY DEVICE/ ANY
LOCATION
2314
1130
1184
355
461
873
625
274
244
307
582
670
665
487
493
1956
187
112
59
87%
87%
86%
97%
98%
95%
67%
66%
84%
95%
98%
94%
92%
84%
74%
87%
80%
85%
80%
f
ef
f
g
gh
ghi
mn
mn
n
pr
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - ACCESS TO/ USE OF INTERNET ACROSS ANY CONNECTION/ ANY DEVICE/ ANY LOCATION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
ACCESS TO INTERNET - ANY
CONNECTION/ ANY DEVICE/ ANY
LOCATION
2363
305
342
220
165
191
224
191
95
264
2042
321
1506
854
1139
1224
88%
93%
92%
94%
87%
83%
90%
85%
84%
89%
88%
88%
97%
76%
90%
86%
degh
egh
deghi
eh
m
o
13%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
64%
36%
48%
52%
USE INTERNET - ANY CONNECTION/
ANY DEVICE/ ANY LOCATION
2314
301
333
215
161
186
220
191
93
257
2002
312
1493
817
1114
1200
87%
92%
90%
92%
85%
81%
88%
85%
82%
86%
87%
85%
96%
73%
88%
85%
deghi
eh
deghi
eh
m
o
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
65%
35%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - ACCESS TO INTERNET
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
ACCESS TO INTERNET AT HOME
2268
1116
1152
332
442
858
635
248
236
305
586
671
647
488
463
1914
182
113
58
85%
86%
84%
91%
94%
94%
69%
60%
82%
94%
98%
94%
90%
84%
70%
86%
78%
86%
79%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
19%
38%
28%
11%
10%
13%
26%
30%
29%
22%
20%
84%
8%
5%
3%
ACCESS TO INTERNET AT HOME
OR USES A MOBILE PHONE/
DEVICE TO CONNECT TO
INTERNET
2315
1137
1177
349
452
870
643
259
245
307
590
677
658
501
479
1957
184
114
60
87%
87%
86%
96%
97%
95%
69%
63%
85%
94%
99%
95%
91%
86%
72%
87%
79%
86%
81%
f
f
f
g
gh
ghi
lmn
mn
n
pr
pr
49%
51%
15%
20%
38%
28%
11%
11%
13%
25%
29%
28%
22%
21%
85%
8%
5%
3%
MOBILE INTERNET (MOBILE
BROADBAND OR VIA MOBILE
PHONE)
1723
847
876
329
414
711
269
181
157
219
488
511
508
359
345
1451
145
80
46
64%
65%
64%
90%
88%
78%
29%
44%
54%
67%
82%
72%
71%
62%
52%
65%
62%
61%
63%
ef
ef
f
g
gh
ghi
mn
mn
n
49%
51%
19%
24%
41%
16%
11%
9%
13%
28%
30%
29%
21%
20%
84%
8%
5%
3%
MOBILE PHONE ACCESS ONLY
136
54
82
30
41
49
16
40
23
11
11
15
31
36
54
111
10
10
5
5%
4%
6%
8%
9%
5%
2%
10%
8%
3%
2%
2%
4%
6%
8%
5%
4%
7%
7%
a
f
ef
f
ij
ij
k
k
kl
40%
60%
22%
30%
36%
12%
29%
17%
8%
8%
11%
23%
26%
40%
82%
8%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - ACCESS TO INTERNET
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
ACCESS TO INTERNET AT HOME
2268
288
338
210
157
176
218
182
91
254
1957
311
1458
806
1109
1158
85%
88%
91%
90%
83%
76%
88%
81%
80%
85%
85%
85%
94%
72%
88%
82%
egh
deghi
degh
egh
e
m
o
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
ACCESS TO INTERNET AT HOME OR
USES A MOBILE PHONE/ DEVICE TO
CONNECT TO INTERNET
2315
297
338
217
159
187
223
184
93
259
1999
316
1486
825
1124
1190
87%
91%
91%
93%
84%
81%
90%
82%
82%
87%
87%
86%
96%
74%
89%
84%
degh
degh
deghi
egh
m
o
13%
15%
9%
7%
8%
10%
8%
4%
11%
86%
14%
64%
36%
49%
51%
MOBILE INTERNET (MOBILE
BROADBAND OR VIA MOBILE PHONE)
1723
247
228
158
114
145
165
135
74
184
1512
211
1239
481
800
922
64%
76%
62%
68%
60%
63%
67%
60%
65%
62%
65%
57%
80%
43%
64%
65%
bdefghi
k
m
14%
13%
9%
7%
8%
10%
8%
4%
11%
88%
12%
72%
28%
46%
54%
MOBILE PHONE ACCESS ONLY
136
23
2
10
8
17
8
15
6
22
124
12
81
55
40
96
5%
7%
1%
4%
4%
7%
3%
7%
5%
7%
5%
3%
5%
5%
3%
7%
bf
b
b
bf
b
b
b
bf
n
17%
1%
8%
6%
12%
6%
11%
4%
16%
91%
9%
59%
41%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Virgin Media (Cable TV)
424
222
202
64
75
175
110
39
47
63
106
112
114
107
90
366
38
13
6
16%
17%
15%
18%
16%
19%
12%
9%
16%
19%
18%
16%
16%
18%
14%
16%
16%
10%
8%
f
f
f
g
g
g
n
qr
qr
52%
48%
15%
18%
41%
26%
9%
11%
15%
25%
26%
27%
25%
21%
86%
9%
3%
1%
Sky Satellite TV
996
504
492
166
174
384
271
115
102
113
254
280
273
219
224
816
82
65
34
37%
39%
36%
45%
37%
42%
29%
28%
35%
35%
43%
39%
38%
38%
34%
36%
35%
49%
46%
df
f
f
g
g
ghi
n
op
op
51%
49%
17%
18%
39%
27%
12%
10%
11%
25%
28%
27%
22%
23%
82%
8%
6%
3%
Freesat Satellite TV
123
67
56
14
19
39
51
23
17
17
27
34
34
23
31
112
4
7
1
5%
5%
4%
4%
4%
4%
5%
6%
6%
5%
5%
5%
5%
4%
5%
5%
2%
5%
1%
pr
pr
55%
45%
11%
15%
32%
42%
19%
14%
14%
22%
28%
27%
19%
26%
91%
3%
5%
1%
Other Satellite TV
20
10
9
2
7
7
3
3
-
8
3
4
2
5
8
18
1
1
1
1%
1%
1%
1%
2%
1%
*%
1%
-%
2%
*%
1%
*%
1%
1%
1%
*%
*%
1%
f
ghj
l
53%
47%
11%
38%
37%
15%
13%
-%
38%
13%
22%
12%
25%
41%
91%
4%
3%
3%
Freeview (through a set-top box or
television set) with ONLY free
channels
1121
513
608
121
169
340
491
204
111
125
235
294
287
236
304
941
104
51
24
42%
39%
44%
33%
36%
37%
53%
49%
38%
38%
39%
41%
40%
41%
46%
42%
45%
39%
32%
a
cde
hij
l
r
r
r
46%
54%
11%
15%
30%
44%
18%
10%
11%
21%
26%
26%
21%
27%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
131
63
68
11
19
42
59
29
17
17
24
29
37
28
37
106
7
9
9
5%
5%
5%
3%
4%
5%
6%
7%
6%
5%
4%
4%
5%
5%
6%
5%
3%
7%
12%
c
j
p
opq
48%
52%
9%
14%
32%
45%
22%
13%
13%
19%
22%
28%
21%
28%
81%
6%
7%
7%
BT TV (formerly BT Vision)
110
51
59
13
13
47
37
4
7
14
45
43
31
23
12
92
8
5
6
4%
4%
4%
4%
3%
5%
4%
1%
2%
4%
8%
6%
4%
4%
2%
4%
3%
3%
8%
d
g
gh
n
n
n
opq
46%
54%
12%
12%
43%
33%
4%
6%
12%
41%
40%
28%
21%
11%
83%
7%
4%
6%
TalkTalk TV
81
34
47
8
17
34
21
17
9
9
13
21
16
26
19
71
5
2
3
3%
3%
3%
2%
4%
4%
2%
4%
3%
3%
2%
3%
2%
4%
3%
3%
2%
2%
3%
l
42%
58%
10%
21%
42%
26%
21%
12%
11%
17%
26%
19%
32%
23%
88%
6%
3%
3%
No TV in household
79
46
33
22
34
13
9
18
10
8
12
21
31
7
19
65
9
3
2
3%
4%
2%
6%
7%
1%
1%
4%
3%
2%
2%
3%
4%
1%
3%
3%
4%
2%
2%
ef
ef
j
m
m
58%
42%
29%
43%
17%
11%
23%
12%
10%
15%
27%
40%
9%
24%
83%
11%
3%
2%
Don't know
11
1
10
4
2
*
5
2
-
-
2
3
3
3
2
9
1
*
1
*%
*%
1%
1%
*%
*%
1%
*%
-%
-%
*%
*%
*%
*%
*%
*%
1%
*%
1%
a
e
e
9%
91%
34%
17%
1%
47%
14%
-%
-%
22%
26%
29%
25%
20%
79%
13%
3%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
MAIN TV PLATFORM
DIGITAL TOTAL
2586
1254
1332
339
432
902
913
393
280
317
581
687
686
571
642
2162
223
129
72
97%
96%
97%
93%
92%
99%
98%
95%
97%
98%
98%
97%
95%
98%
97%
97%
96%
98%
97%
cd
cd
g
l
48%
52%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
FREEVIEW TOTAL
907
402
505
77
140
247
444
204
103
110
158
216
239
179
273
755
88
40
25
34%
31%
37%
21%
30%
27%
48%
49%
36%
34%
27%
30%
33%
31%
41%
34%
38%
30%
34%
a
c
c
cde
hij
j
j
klm
q
44%
56%
8%
15%
27%
49%
22%
11%
12%
17%
24%
26%
20%
30%
83%
10%
4%
3%
FREEVIEW ONLY
812
360
452
71
123
222
395
178
88
97
147
199
212
158
243
678
82
32
21
30%
28%
33%
19%
26%
24%
43%
43%
30%
30%
25%
28%
29%
27%
37%
30%
35%
24%
28%
a
c
cde
hij
klm
q
qr
44%
56%
9%
15%
27%
49%
22%
11%
12%
18%
25%
26%
20%
30%
83%
10%
4%
3%
PAY DIGITAL
1572
798
774
237
270
614
452
176
159
200
397
442
422
371
337
1300
136
89
47
59%
61%
56%
65%
58%
67%
49%
43%
55%
62%
67%
62%
59%
64%
51%
58%
58%
67%
63%
b
df
f
df
g
g
gh
n
n
ln
op
o
51%
49%
15%
17%
39%
29%
11%
10%
13%
25%
28%
27%
24%
21%
83%
9%
6%
3%
CABLE
418
219
200
64
73
172
109
39
46
63
104
112
111
105
90
361
38
13
6
16%
17%
15%
18%
16%
19%
12%
9%
16%
19%
17%
16%
15%
18%
14%
16%
16%
10%
8%
f
f
f
g
g
g
n
qr
qr
52%
48%
15%
17%
41%
26%
9%
11%
15%
25%
27%
27%
25%
21%
86%
9%
3%
1%
SATELLITE
1097
559
538
178
196
413
310
133
116
127
274
306
298
242
252
909
85
70
34
41%
43%
39%
49%
42%
45%
33%
32%
40%
39%
46%
43%
41%
42%
38%
41%
36%
53%
45%
b
f
f
f
g
gi
opr
p
51%
49%
16%
18%
38%
28%
12%
11%
12%
25%
28%
27%
22%
23%
83%
8%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Virgin Media (Cable TV)
424
53
41
35
34
55
62
26
26
34
401
23
282
142
168
256
16%
16%
11%
15%
18%
24%
25%
12%
23%
12%
17%
6%
18%
13%
13%
18%
b
abcgi
abcgi
bcgi
k
m
n
12%
10%
8%
8%
13%
15%
6%
6%
8%
95%
5%
66%
34%
40%
60%
Sky Satellite TV
996
117
138
86
57
83
93
90
39
113
843
152
629
365
504
491
37%
36%
37%
37%
30%
36%
37%
40%
34%
38%
37%
42%
41%
33%
40%
35%
d
j
m
o
12%
14%
9%
6%
8%
9%
9%
4%
11%
85%
15%
63%
37%
51%
49%
Freesat Satellite TV
123
23
24
11
13
10
6
5
2
18
97
26
65
58
66
57
5%
7%
7%
5%
7%
4%
2%
2%
1%
6%
4%
7%
4%
5%
5%
4%
fgh
fgh
h
fgh
h
gh
j
19%
20%
9%
10%
8%
5%
4%
1%
14%
79%
21%
53%
47%
54%
46%
Other Satellite TV
20
3
1
1
4
3
1
2
1
1
19
1
12
7
11
9
1%
1%
*%
*%
2%
1%
1%
1%
1%
*%
1%
*%
1%
1%
1%
1%
14%
7%
5%
20%
14%
6%
10%
7%
6%
95%
5%
62%
38%
54%
46%
Freeview (through a set-top box or
television set) with ONLY free channels
1121
117
135
125
74
86
75
122
55
152
947
173
584
535
562
558
42%
36%
36%
54%
39%
37%
30%
54%
48%
51%
41%
47%
38%
48%
45%
39%
abdef
f
abdef
abdef
abdef
j
l
o
10%
12%
11%
7%
8%
7%
11%
5%
14%
85%
15%
52%
48%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Freeview (through a set-top box or
television set) with free channels PLUS
payment for extra channels such as Top-
up TV, Picturebox films
131
18
15
4
15
6
16
15
3
13
111
20
68
62
72
59
5%
5%
4%
2%
8%
3%
7%
7%
3%
4%
5%
6%
4%
6%
6%
4%
c
ceh
ce
ce
14%
11%
3%
11%
5%
12%
12%
3%
10%
84%
16%
52%
47%
55%
45%
BT TV (formerly BT Vision)
110
8
18
14
10
7
11
8
4
13
86
24
79
31
64
46
4%
3%
5%
6%
5%
3%
4%
4%
3%
4%
4%
7%
5%
3%
5%
3%
j
m
o
7%
16%
12%
9%
6%
10%
7%
4%
12%
78%
22%
72%
28%
58%
42%
TalkTalk TV
81
10
17
8
7
4
7
8
2
9
77
4
55
26
36
45
3%
3%
5%
3%
3%
2%
3%
4%
2%
3%
3%
1%
4%
2%
3%
3%
k
12%
21%
10%
8%
5%
9%
10%
3%
11%
96%
4%
68%
32%
45%
55%
No TV in household
79
25
10
3
3
7
9
3
3
2
75
3
43
36
8
71
3%
8%
3%
1%
2%
3%
4%
1%
3%
1%
3%
1%
3%
3%
1%
5%
bcdeghi
i
k
n
32%
13%
4%
4%
8%
12%
4%
4%
3%
96%
4%
55%
45%
10%
90%
Don't know
11
1
3
3
1
-
1
-
-
-
8
2
5
6
4
6
*%
*%
1%
1%
*%
-%
1%
-%
-%
-%
*%
1%
*%
1%
*%
*%
11%
25%
24%
8%
-%
12%
-%
-%
-%
77%
23%
42%
58%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
MAIN TV PLATFORM
DIGITAL TOTAL
2586
301
358
228
185
225
238
221
110
296
2225
361
1504
1076
1247
1339
97%
92%
97%
98%
98%
97%
96%
99%
97%
99%
96%
98%
97%
96%
99%
95%
a
a
a
a
a
a
abf
j
o
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
FREEVIEW TOTAL
907
93
131
82
70
64
62
91
42
118
763
144
430
474
447
460
34%
29%
35%
35%
37%
28%
25%
41%
37%
40%
33%
39%
28%
42%
36%
32%
f
f
aef
aef
aef
aef
j
l
10%
14%
9%
8%
7%
7%
10%
5%
13%
84%
16%
47%
52%
49%
51%
FREEVIEW ONLY
812
82
119
79
58
60
50
84
40
105
685
127
385
425
391
421
30%
25%
32%
34%
31%
26%
20%
37%
36%
35%
30%
35%
25%
38%
31%
30%
f
af
f
aef
aef
aef
j
l
10%
15%
10%
7%
7%
6%
10%
5%
13%
84%
16%
47%
52%
48%
52%
PAY DIGITAL
1572
179
212
133
113
141
173
116
66
167
1372
200
1008
561
775
797
59%
55%
57%
57%
60%
61%
69%
52%
58%
56%
59%
55%
65%
50%
62%
56%
g
abcdghi
k
m
o
11%
13%
8%
7%
9%
11%
7%
4%
11%
87%
13%
64%
36%
49%
51%
CABLE
418
53
39
35
32
55
62
25
25
34
396
23
277
141
164
255
16%
16%
11%
15%
17%
24%
25%
11%
22%
12%
17%
6%
18%
13%
13%
18%
b
abcgi
abcdgi
bgi
k
m
n
13%
9%
8%
8%
13%
15%
6%
6%
8%
95%
5%
66%
34%
39%
61%
SATELLITE
1097
139
156
94
68
94
99
92
39
128
925
172
684
411
557
540
41%
42%
42%
40%
36%
41%
40%
41%
34%
43%
40%
47%
44%
37%
44%
38%
j
m
o
13%
14%
9%
6%
9%
9%
8%
4%
12%
84%
16%
62%
37%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Virgin Media (Cable TV)
418
219
200
64
73
172
109
39
46
63
104
112
111
105
90
361
38
13
6
16%
17%
15%
18%
16%
19%
12%
9%
16%
19%
17%
16%
15%
18%
14%
16%
16%
10%
8%
f
f
f
g
g
g
n
qr
qr
52%
48%
15%
17%
41%
26%
9%
11%
15%
25%
27%
27%
25%
21%
86%
9%
3%
1%
Sky Satellite TV
987
498
489
165
174
380
268
114
102
111
251
278
271
217
221
809
81
64
33
37%
38%
36%
45%
37%
42%
29%
28%
35%
34%
42%
39%
38%
37%
33%
36%
35%
49%
44%
df
f
f
g
g
ghi
n
op
op
50%
50%
17%
18%
38%
27%
12%
10%
11%
25%
28%
27%
22%
22%
82%
8%
7%
3%
Freesat Satellite TV
95
53
42
11
17
27
40
17
14
10
20
24
27
20
25
87
3
5
*
4%
4%
3%
3%
4%
3%
4%
4%
5%
3%
3%
3%
4%
3%
4%
4%
1%
4%
*%
pr
pr
56%
44%
12%
18%
28%
42%
18%
15%
10%
22%
25%
28%
21%
26%
91%
3%
5%
*%
Other Satellite TV
15
8
7
1
5
7
2
3
-
6
2
4
-
4
7
13
1
*
1
1%
1%
*%
*%
1%
1%
*%
1%
-%
2%
*%
1%
-%
1%
1%
1%
*%
*%
1%
f
hj
l
l
l
55%
45%
7%
34%
44%
15%
17%
-%
38%
14%
26%
-%
29%
45%
90%
4%
3%
4%
Freeview (through a set-top box or
television set) with ONLY free
channels
812
360
452
71
123
222
395
178
88
97
147
199
212
158
243
678
82
32
21
30%
28%
33%
19%
26%
24%
43%
43%
30%
30%
25%
28%
29%
27%
37%
30%
35%
24%
28%
a
c
cde
hij
klm
q
qr
44%
56%
9%
15%
27%
49%
22%
11%
12%
18%
25%
26%
20%
30%
83%
10%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
96
43
53
6
16
25
49
25
15
13
11
17
27
20
31
77
6
8
4
4%
3%
4%
2%
3%
3%
5%
6%
5%
4%
2%
2%
4%
4%
5%
3%
3%
6%
5%
ce
j
j
k
op
o
45%
55%
7%
17%
26%
51%
26%
16%
14%
12%
18%
28%
21%
32%
81%
7%
8%
4%
BT TV (formerly BT Vision)
91
43
48
12
10
39
30
4
7
10
34
35
24
21
11
75
7
4
5
3%
3%
4%
3%
2%
4%
3%
1%
2%
3%
6%
5%
3%
4%
2%
3%
3%
3%
6%
d
g
gh
n
n
n
opq
47%
53%
14%
11%
42%
33%
4%
7%
11%
37%
39%
27%
23%
12%
82%
8%
4%
5%
TalkTalk TV
72
31
41
7
14
31
20
14
9
8
12
18
14
25
16
63
5
2
2
3%
2%
3%
2%
3%
3%
2%
3%
3%
2%
2%
3%
2%
4%
2%
3%
2%
1%
3%
l
43%
57%
10%
20%
43%
27%
19%
12%
11%
16%
25%
19%
34%
22%
87%
7%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Virgin Media (Cable TV)
418
53
39
35
32
55
62
25
25
34
396
23
277
141
164
255
16%
16%
11%
15%
17%
24%
25%
11%
22%
12%
17%
6%
18%
13%
13%
18%
b
abcgi
abcdgi
bgi
k
m
n
13%
9%
8%
8%
13%
15%
6%
6%
8%
95%
5%
66%
34%
39%
61%
Sky Satellite TV
987
116
137
86
56
83
93
88
38
112
836
151
625
360
500
487
37%
35%
37%
37%
30%
36%
37%
39%
34%
37%
36%
41%
40%
32%
40%
34%
d
j
m
o
12%
14%
9%
6%
8%
9%
9%
4%
11%
85%
15%
63%
37%
51%
49%
Freesat Satellite TV
95
20
19
7
8
10
5
3
-
14
75
20
51
44
47
47
4%
6%
5%
3%
4%
4%
2%
1%
-%
5%
3%
6%
3%
4%
4%
3%
fgh
gh
h
h
h
h
gh
j
22%
20%
7%
9%
10%
5%
3%
-%
15%
79%
21%
54%
46%
50%
50%
Other Satellite TV
15
3
-
1
4
2
1
1
*
1
14
1
8
7
9
6
1%
1%
-%
*%
2%
1%
1%
*%
*%
*%
1%
*%
1%
1%
1%
*%
b
18%
-%
7%
27%
11%
9%
6%
3%
8%
95%
5%
56%
44%
60%
40%
Freeview (through a set-top box or
television set) with ONLY free channels
812
82
119
79
58
60
50
84
40
105
685
127
385
425
391
421
30%
25%
32%
34%
31%
26%
20%
37%
36%
35%
30%
35%
25%
38%
31%
30%
f
af
f
aef
aef
aef
j
l
10%
15%
10%
7%
7%
6%
10%
5%
13%
84%
16%
47%
52%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Freeview (through a set-top box or
television set) with free channels PLUS
payment for extra channels such as Top-
up TV, Picturebox films
96
11
12
4
13
4
11
7
2
13
78
17
45
49
56
39
4%
4%
3%
2%
7%
2%
5%
3%
2%
4%
3%
5%
3%
4%
4%
3%
ceh
l
o
12%
13%
4%
13%
4%
12%
7%
2%
14%
82%
18%
47%
52%
59%
41%
BT TV (formerly BT Vision)
91
7
14
9
8
7
10
5
3
11
72
18
64
27
49
42
3%
2%
4%
4%
4%
3%
4%
2%
3%
4%
3%
5%
4%
2%
4%
3%
j
m
8%
16%
10%
9%
8%
11%
6%
4%
12%
80%
20%
70%
30%
54%
46%
TalkTalk TV
72
8
17
8
7
4
5
7
1
5
69
3
48
23
30
42
3%
3%
5%
3%
3%
2%
2%
3%
1%
2%
3%
1%
3%
2%
2%
3%
h
k
12%
24%
11%
9%
5%
8%
10%
1%
7%
96%
4%
67%
33%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TV MULTI-PLATFORM OWNERSHIP
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
CABLE ONLY
332
170
162
45
61
143
82
34
40
57
78
91
88
78
75
287
30
10
5
12%
13%
12%
12%
13%
16%
9%
8%
14%
17%
13%
13%
12%
13%
11%
13%
13%
8%
6%
f
f
g
g
g
qr
qr
51%
49%
14%
18%
43%
25%
10%
12%
17%
24%
27%
26%
24%
22%
86%
9%
3%
1%
CABLE AND FREEVIEW
82
46
36
18
11
27
27
5
7
4
23
20
23
27
13
71
7
3
1
3%
4%
3%
5%
2%
3%
3%
1%
2%
1%
4%
3%
3%
5%
2%
3%
3%
2%
2%
gi
n
56%
44%
22%
13%
33%
32%
6%
9%
5%
28%
24%
28%
32%
15%
86%
9%
4%
2%
FREEVIEW ONLY
896
394
503
76
138
243
439
204
103
105
153
210
233
182
271
748
88
39
20
34%
30%
37%
21%
29%
27%
47%
49%
36%
32%
26%
29%
32%
31%
41%
33%
38%
30%
28%
a
c
c
cde
hij
j
j
klm
r
qr
44%
56%
9%
15%
27%
49%
23%
12%
12%
17%
23%
26%
20%
30%
83%
10%
4%
2%
SATELLITE AND FREEVIEW
237
121
115
34
34
94
74
23
16
31
68
76
58
48
54
198
14
17
9
9%
9%
8%
9%
7%
10%
8%
5%
5%
9%
11%
11%
8%
8%
8%
9%
6%
13%
12%
g
gh
op
p
51%
49%
14%
15%
40%
31%
10%
7%
13%
29%
32%
25%
20%
23%
84%
6%
7%
4%
SATELLITE ONLY
867
440
427
145
160
325
238
114
101
99
204
233
241
194
199
716
71
54
25
32%
34%
31%
40%
34%
35%
26%
28%
35%
30%
34%
33%
33%
33%
30%
32%
30%
41%
34%
f
f
f
g
g
op
51%
49%
17%
18%
37%
27%
13%
12%
11%
24%
27%
28%
22%
23%
83%
8%
6%
3%
NO TV
79
46
33
22
34
13
9
18
10
8
12
21
31
7
19
65
9
3
2
3%
4%
2%
6%
7%
1%
1%
4%
3%
2%
2%
3%
4%
1%
3%
3%
4%
2%
2%
ef
ef
j
m
m
58%
42%
29%
43%
17%
11%
23%
12%
10%
15%
27%
40%
9%
24%
83%
11%
3%
2%
OTHER
168
81
87
20
28
68
52
13
13
20
55
57
42
41
28
143
12
5
8
6%
6%
6%
6%
6%
7%
6%
3%
4%
6%
9%
8%
6%
7%
4%
6%
5%
4%
11%
g
gh
n
n
opq
48%
52%
12%
16%
41%
31%
8%
8%
12%
33%
34%
25%
24%
17%
85%
7%
3%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TV MULTI-PLATFORM OWNERSHIP
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Mean TV platforms
1.1
1.1
1.1
1.1
1.1
1.2
1.1
1.0
1.1
1.1
1.2
1.1
1.1
1.1
1.1
1.1
1.1
1.2
1.1
cdf
d
g
ghi
ln
ln
p
p
Standard deviation
.44
.45
.44
.48
.47
.44
.39
.41
.39
.42
.48
.46
.45
.43
.40
.44
.40
.43
.51
Standard error
.01
.01
.01
.02
.02
.01
.01
.02
.02
.02
.02
.02
.01
.02
.01
.01
.02
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TV MULTI-PLATFORM OWNERSHIP
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
CABLE ONLY
332
41
37
19
27
43
51
16
24
29
313
19
223
109
126
206
12%
13%
10%
8%
14%
18%
20%
7%
21%
10%
14%
5%
14%
10%
10%
15%
g
cg
bcgi
abcgi
abcgi
k
m
n
12%
11%
6%
8%
13%
15%
5%
7%
9%
94%
6%
67%
33%
38%
62%
CABLE AND FREEVIEW
82
12
3
16
4
11
11
7
1
5
80
3
51
31
35
47
3%
4%
1%
7%
2%
5%
4%
3%
1%
2%
3%
1%
3%
3%
3%
3%
bdhi
bhi
bh
k
14%
4%
19%
5%
14%
13%
9%
1%
6%
97%
3%
62%
38%
42%
58%
FREEVIEW ONLY
896
95
128
82
69
63
62
90
41
117
759
137
420
473
444
453
34%
29%
35%
35%
36%
27%
25%
40%
36%
39%
33%
38%
27%
42%
35%
32%
f
f
ef
aef
ef
aef
l
11%
14%
9%
8%
7%
7%
10%
5%
13%
85%
15%
47%
53%
50%
50%
SATELLITE AND FREEVIEW
237
24
16
26
12
16
16
33
12
42
193
44
151
86
134
103
9%
7%
4%
11%
6%
7%
6%
15%
11%
14%
8%
12%
10%
8%
11%
7%
b
abdef
b
abdef
j
o
10%
7%
11%
5%
7%
7%
14%
5%
18%
81%
19%
64%
36%
57%
43%
SATELLITE ONLY
867
118
141
67
57
79
83
58
27
88
737
130
533
332
423
444
32%
36%
38%
29%
30%
34%
33%
26%
24%
29%
32%
35%
34%
30%
34%
31%
gh
cghi
h
h
m
14%
16%
8%
7%
9%
10%
7%
3%
10%
85%
15%
61%
38%
49%
51%
NO TV
79
25
10
3
3
7
9
3
3
2
75
3
43
36
8
71
3%
8%
3%
1%
2%
3%
4%
1%
3%
1%
3%
1%
3%
3%
1%
5%
bcdeghi
i
k
n
32%
13%
4%
4%
8%
12%
4%
4%
3%
96%
4%
55%
45%
10%
90%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TV MULTI-PLATFORM OWNERSHIP
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
OTHER
168
11
32
18
16
12
16
16
6
15
142
26
123
45
83
85
6%
3%
9%
8%
9%
5%
6%
7%
5%
5%
6%
7%
8%
4%
7%
6%
a
a
a
m
7%
19%
11%
10%
7%
10%
10%
4%
9%
84%
16%
73%
27%
50%
50%
Mean TV platforms
1.1
1.1
1.0
1.2
1.1
1.1
1.1
1.2
1.2
1.2
1.1
1.2
1.1
1.1
1.2
1.1
abdef
b
abdef
ab
abef
j
m
o
Standard deviation
.44
.48
.37
.48
.44
.38
.42
.47
.51
.44
.44
.44
.45
.42
.44
.43
Standard error
.01
.03
.02
.03
.03
.02
.03
.03
.03
.03
.01
.01
.01
.01
.01
.01
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
ALL MULTICHANNEL TV
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
97%
96%
97%
93%
92%
98%
98%
95%
97%
97%
98%
97%
95%
98%
97%
97%
96%
98%
93%
cd
cd
g
l
r
r
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
DIGITAL TERRESTRIAL
1243
573
670
132
187
379
546
233
127
142
256
321
322
259
341
1039
112
60
32
46%
44%
49%
36%
40%
41%
59%
56%
44%
44%
43%
45%
45%
45%
51%
46%
48%
46%
44%
a
cde
hij
klm
46%
54%
11%
15%
30%
44%
19%
10%
11%
21%
26%
26%
21%
27%
84%
9%
5%
3%
DIGITAL SATELLITE
1121
571
550
181
199
425
317
136
117
134
278
311
305
246
259
930
85
71
35
42%
44%
40%
49%
42%
46%
34%
33%
40%
41%
47%
44%
42%
42%
39%
42%
37%
54%
47%
b
df
f
f
g
g
g
op
op
51%
49%
16%
18%
38%
28%
12%
10%
12%
25%
28%
27%
22%
23%
83%
8%
6%
3%
PAY DIGITAL SATELLITE
902
466
436
148
158
349
247
95
83
109
238
260
249
201
193
730
80
62
30
34%
36%
32%
40%
34%
38%
27%
23%
29%
34%
40%
37%
35%
35%
29%
33%
34%
47%
40%
b
f
f
f
g
gh
n
n
n
op
o
52%
48%
16%
18%
39%
27%
11%
9%
12%
26%
29%
28%
22%
21%
81%
9%
7%
3%
FREE DIGITAL SATELLITE
171
90
81
22
31
61
56
34
30
19
31
45
45
31
50
158
2
8
3
6%
7%
6%
6%
7%
7%
6%
8%
10%
6%
5%
6%
6%
5%
8%
7%
1%
6%
4%
ij
pr
p
p
53%
47%
13%
18%
36%
33%
20%
17%
11%
18%
26%
26%
18%
29%
92%
1%
4%
2%
CABLE
424
222
202
64
75
175
110
39
47
63
106
112
114
107
90
366
38
13
6
16%
17%
15%
18%
16%
19%
12%
9%
16%
19%
18%
16%
16%
18%
14%
16%
16%
10%
8%
f
f
f
g
g
g
n
qr
qr
52%
48%
15%
18%
41%
26%
9%
11%
15%
25%
26%
27%
25%
21%
86%
9%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
NO MULTICHANNEL TV
92
48
45
26
37
14
15
20
10
9
14
25
35
11
22
74
10
3
5
3%
4%
3%
7%
8%
2%
2%
5%
3%
3%
2%
3%
5%
2%
3%
3%
4%
2%
7%
ef
ef
j
m
oq
52%
48%
28%
39%
16%
16%
22%
11%
10%
16%
27%
38%
12%
24%
80%
11%
3%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
ALL MULTICHANNEL TV
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
97%
92%
97%
98%
98%
97%
96%
99%
97%
99%
96%
98%
97%
96%
99%
94%
a
a
a
a
a
a
abf
j
o
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
DIGITAL TERRESTRIAL
1243
133
150
128
88
91
91
135
58
165
1050
193
646
594
629
614
46%
41%
40%
55%
47%
39%
36%
60%
51%
55%
45%
53%
42%
53%
50%
43%
abef
f
abdefh
abef
abef
j
l
o
11%
12%
10%
7%
7%
7%
11%
5%
13%
84%
16%
52%
48%
51%
49%
DIGITAL SATELLITE
1121
142
159
97
72
96
99
94
41
130
946
174
698
420
567
554
42%
44%
43%
41%
38%
42%
40%
42%
36%
43%
41%
48%
45%
38%
45%
39%
j
m
o
13%
14%
9%
6%
9%
9%
8%
4%
12%
84%
16%
62%
37%
51%
49%
PAY DIGITAL SATELLITE
902
100
130
78
56
71
84
72
36
103
764
138
577
323
479
423
34%
30%
35%
33%
29%
31%
34%
32%
32%
35%
33%
38%
37%
29%
38%
30%
m
o
11%
14%
9%
6%
8%
9%
8%
4%
11%
85%
15%
64%
36%
53%
47%
FREE DIGITAL SATELLITE
171
41
23
16
9
16
9
20
3
20
150
21
96
75
62
109
6%
13%
6%
7%
5%
7%
4%
9%
3%
7%
6%
6%
6%
7%
5%
8%
bcdefhi
h
h
fh
h
n
24%
13%
9%
5%
9%
5%
12%
2%
12%
88%
12%
56%
44%
36%
64%
CABLE
424
53
41
35
34
55
62
26
26
34
401
23
282
142
168
256
16%
16%
11%
15%
18%
24%
25%
12%
23%
12%
17%
6%
18%
13%
13%
18%
b
abcgi
abcgi
bcgi
k
m
n
12%
10%
8%
8%
13%
15%
6%
6%
8%
95%
5%
66%
34%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
NO MULTICHANNEL TV
92
26
13
5
4
7
11
3
3
2
85
7
49
43
13
79
3%
8%
3%
2%
2%
3%
4%
1%
3%
1%
4%
2%
3%
4%
1%
6%
bcdeghi
i
i
k
n
28%
14%
6%
4%
7%
11%
3%
3%
2%
92%
8%
53%
47%
14%
86%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
101
54
47
32
38
18
13
26
12
10
12
26
43
10
22
59
18
10
14
Effective Weighted Sample
72
41
31
23
30
11
9
18
9
6
10
18
33
5
17
54
15
7
12
Total
79
46
33
22
34
13
9
18
10
8
12
21
31
7
19
65
9
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not interested in watching TV
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
46%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
19
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
101
54
47
32
38
18
13
26
12
10
12
26
43
10
22
59
18
10
14
Effective Weighted Sample
72
41
31
23
30
11
9
18
9
6
10
18
33
5
17
54
15
7
12
Total
79
46
33
22
34
13
9
18
10
8
12
21
31
7
19
65
9
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV
set
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
101
19
7
3
3
7
9
3
6
2
82
19
49
52
17
84
Effective Weighted Sample
72
18
7
3
3
7
9
3
6
2
67
7
35
39
9
63
Total
79
25
10
3
3
7
9
3
3
2
75
3
43
36
8
71
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not interested in watching TV
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
46%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
19
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
101
19
7
3
3
7
9
3
6
2
82
19
49
52
17
84
Effective Weighted Sample
72
18
7
3
3
7
9
3
6
2
67
7
35
39
9
63
Total
79
25
10
3
3
7
9
3
3
2
75
3
43
36
8
71
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV set
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes, the main TV in the household
is an HDTV set or HD ready
1952
984
968
262
349
738
604
223
200
264
514
556
542
449
405
1634
168
100
50
76%
79%
73%
77%
81%
82%
66%
57%
72%
84%
88%
81%
79%
79%
63%
76%
76%
78%
73%
b
f
f
f
g
gh
ghi
n
n
n
50%
50%
13%
18%
38%
31%
11%
10%
14%
26%
28%
28%
23%
21%
84%
9%
5%
3%
No
509
236
273
56
67
136
249
132
68
48
51
107
111
100
190
435
43
21
11
20%
19%
20%
17%
15%
15%
27%
34%
24%
15%
9%
16%
16%
18%
30%
20%
19%
16%
16%
cde
hij
ij
j
klm
r
46%
54%
11%
13%
27%
49%
26%
13%
9%
10%
21%
22%
20%
37%
85%
8%
4%
2%
Don't know
122
32
89
21
15
27
59
37
11
4
16
25
32
20
45
93
12
8
8
5%
3%
7%
6%
3%
3%
6%
9%
4%
1%
3%
4%
5%
4%
7%
4%
5%
6%
12%
a
e
de
hij
i
klm
opq
27%
73%
17%
12%
22%
49%
30%
9%
3%
13%
20%
26%
17%
37%
77%
10%
7%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes, the main TV in the household is an
HDTV set or HD ready
1952
238
272
195
137
161
175
158
89
208
1687
266
1233
716
995
958
76%
79%
76%
86%
74%
72%
74%
72%
81%
70%
76%
74%
82%
67%
80%
72%
i
bdefgi
egi
m
o
12%
14%
10%
7%
8%
9%
8%
5%
11%
86%
14%
63%
37%
51%
49%
No
509
58
59
24
43
52
57
45
17
80
431
77
222
285
199
309
20%
19%
16%
10%
23%
23%
24%
21%
15%
27%
19%
22%
15%
26%
16%
23%
c
ch
ch
bch
c
bch
l
n
11%
12%
5%
8%
10%
11%
9%
3%
16%
85%
15%
44%
56%
39%
61%
Don't know
122
5
27
9
5
12
5
17
4
8
105
16
47
74
52
70
5%
2%
8%
4%
3%
6%
2%
8%
4%
3%
5%
5%
3%
7%
4%
5%
adfi
a
adfi
l
4%
22%
7%
4%
10%
4%
14%
4%
7%
87%
13%
39%
61%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2663
1357
1306
358
463
941
901
350
295
380
610
644
835
577
606
1648
329
364
322
Effective Weighted Sample
1902
964
938
253
331
671
658
250
218
271
452
459
606
426
440
1459
223
260
281
Total
1952
984
968
262
349
738
604
223
200
264
514
556
542
449
405
1634
168
100
50
50%
50%
13%
18%
38%
31%
11%
10%
14%
26%
28%
28%
23%
21%
84%
9%
5%
3%
Yes
1466
765
702
204
258
578
426
146
149
206
425
438
409
343
277
1233
126
69
38
75%
78%
72%
78%
74%
78%
71%
65%
74%
78%
83%
79%
75%
76%
68%
75%
75%
69%
75%
b
f
f
g
g
gh
n
n
n
q
52%
48%
14%
18%
39%
29%
10%
10%
14%
29%
30%
28%
23%
19%
84%
9%
5%
3%
No
436
207
229
47
86
144
159
69
45
49
83
106
122
95
113
366
32
28
10
22%
21%
24%
18%
24%
20%
26%
31%
23%
19%
16%
19%
22%
21%
28%
22%
19%
28%
20%
ce
hij
j
km
pr
48%
52%
11%
20%
33%
36%
16%
10%
11%
19%
24%
28%
22%
26%
84%
7%
6%
2%
Don't know
50
13
38
10
6
16
18
9
6
8
6
11
11
11
16
35
10
3
2
3%
1%
4%
4%
2%
2%
3%
4%
3%
3%
1%
2%
2%
3%
4%
2%
6%
3%
5%
a
j
o
o
25%
75%
20%
12%
31%
37%
17%
12%
17%
12%
23%
23%
22%
32%
69%
19%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2663
179
189
204
178
169
176
178
195
180
1960
703
1561
1096
1425
1238
Effective Weighted Sample
1902
173
178
197
170
162
169
172
187
172
1589
330
1110
815
988
915
Total
1952
238
272
195
137
161
175
158
89
208
1687
266
1233
716
995
958
12%
14%
10%
7%
8%
9%
8%
5%
11%
86%
14%
63%
37%
51%
49%
Yes
1466
184
221
145
91
120
134
116
60
161
1251
216
952
511
757
709
75%
78%
81%
74%
66%
75%
76%
73%
67%
78%
74%
81%
77%
71%
76%
74%
dh
dh
d
dh
j
m
13%
15%
10%
6%
8%
9%
8%
4%
11%
85%
15%
65%
35%
52%
48%
No
436
53
47
43
45
38
39
34
26
41
391
45
257
179
218
218
22%
22%
17%
22%
33%
24%
22%
21%
30%
20%
23%
17%
21%
25%
22%
23%
abcfgi
bi
k
l
12%
11%
10%
10%
9%
9%
8%
6%
9%
90%
10%
59%
41%
50%
50%
Don't know
50
-
4
7
2
2
3
8
3
6
45
5
24
26
20
30
3%
-%
1%
4%
1%
1%
2%
5%
3%
3%
3%
2%
2%
4%
2%
3%
a
abde
a
a
l
-%
8%
15%
3%
4%
6%
16%
6%
12%
90%
10%
48%
52%
39%
61%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video
games. (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes, the main TV in the household
is 3D ready
327
169
158
48
58
144
77
29
36
40
105
104
90
69
64
285
19
19
3
13%
13%
12%
14%
14%
16%
8%
7%
13%
13%
18%
15%
13%
12%
10%
13%
9%
15%
5%
f
f
f
g
g
gi
n
pr
pr
52%
48%
15%
18%
44%
23%
9%
11%
12%
32%
32%
28%
21%
20%
87%
6%
6%
1%
No
2139
1042
1097
275
362
719
782
342
228
267
454
554
564
478
543
1782
194
105
57
83%
83%
82%
81%
84%
80%
86%
87%
81%
85%
78%
81%
82%
84%
85%
82%
87%
81%
84%
ce
hj
j
oq
49%
51%
13%
17%
34%
37%
16%
11%
12%
21%
26%
26%
22%
25%
83%
9%
5%
3%
Don't know
117
42
75
15
11
38
53
21
16
9
22
29
31
23
34
95
9
5
8
5%
3%
6%
5%
3%
4%
6%
5%
6%
3%
4%
4%
5%
4%
5%
4%
4%
4%
11%
a
d
opq
36%
64%
13%
10%
32%
45%
18%
13%
7%
19%
25%
26%
20%
29%
81%
8%
4%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video
games. (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes, the main TV in the household is 3D
ready
327
44
33
38
25
27
42
30
16
31
274
53
223
102
174
153
13%
15%
9%
16%
14%
12%
18%
14%
14%
10%
12%
15%
15%
9%
14%
11%
b
bi
m
14%
10%
11%
8%
8%
13%
9%
5%
10%
84%
16%
68%
31%
53%
47%
No
2139
243
302
181
153
194
190
176
91
252
1840
299
1217
918
1016
1123
83%
81%
84%
79%
83%
86%
80%
80%
82%
85%
83%
83%
81%
85%
82%
84%
c
l
11%
14%
8%
7%
9%
9%
8%
4%
12%
86%
14%
57%
43%
48%
52%
Don't know
117
13
23
10
7
4
6
15
4
13
110
7
62
55
56
61
5%
4%
6%
4%
4%
2%
2%
7%
4%
5%
5%
2%
4%
5%
4%
5%
ef
ef
k
11%
20%
8%
6%
3%
5%
13%
3%
11%
94%
6%
53%
47%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
409
212
197
54
74
173
108
44
48
53
126
112
125
85
87
286
46
57
20
Effective Weighted Sample
313
164
149
41
53
134
86
33
38
41
96
84
102
66
67
255
28
42
18
Total
327
169
158
48
58
144
77
29
36
40
105
104
90
69
64
285
19
19
3
52%
48%
**
**
44%
23%
**
**
**
32%
32%
28%
**
**
87%
**
**
**
Yes
172
79
93
**
**
80
35
**
**
**
55
45
52
**
**
145
**
**
**
53%
47%
59%
**
**
55%
45%
**
**
**
52%
43%
57%
**
**
51%
**
**
**
a
46%
54%
**
**
46%
20%
**
**
**
32%
26%
30%
**
**
84%
**
**
**
No
153
90
63
**
**
63
42
**
**
**
49
58
38
**
**
140
**
**
**
47%
53%
40%
**
**
44%
55%
**
**
**
46%
56%
42%
**
**
49%
**
**
**
b
59%
41%
**
**
41%
27%
**
**
**
32%
38%
25%
**
**
92%
**
**
**
Don't know
2
-
2
**
**
1
-
**
**
**
1
1
*
**
**
-
**
**
**
*%
-%
1%
**
**
1%
-%
**
**
**
1%
1%
*%
**
**
-%
**
**
**
-%
100%
**
**
88%
-%
**
**
**
88%
77%
12%
**
**
-%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
409
33
23
39
32
25
42
32
34
26
303
106
266
142
231
178
Effective Weighted Sample
313
32
21
38
31
24
41
31
32
25
255
59
203
112
174
139
Total
327
44
33
38
25
27
42
30
16
31
274
53
223
102
174
153
**
**
**
**
**
**
**
**
**
84%
16%
68%
31%
53%
47%
Yes
172
**
**
**
**
**
**
**
**
**
147
25
123
49
90
82
53%
**
**
**
**
**
**
**
**
**
54%
46%
55%
48%
52%
54%
**
**
**
**
**
**
**
**
**
86%
14%
72%
28%
52%
48%
No
153
**
**
**
**
**
**
**
**
**
125
28
98
53
84
69
47%
**
**
**
**
**
**
**
**
**
46%
53%
44%
52%
48%
45%
**
**
**
**
**
**
**
**
**
81%
19%
64%
34%
55%
45%
Don't know
2
**
**
**
**
**
**
**
**
**
1
*
2
-
*
1
*%
**
**
**
**
**
**
**
**
**
1%
*%
1%
-%
*%
1%
**
**
**
**
**
**
**
**
**
88%
12%
100%
-%
12%
88%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
409
212
197
54
74
173
108
44
48
53
126
112
125
85
87
286
46
57
20
Effective Weighted Sample
313
164
149
41
53
134
86
33
38
41
96
84
102
66
67
255
28
42
18
Total
327
169
158
48
58
144
77
29
36
40
105
104
90
69
64
285
19
19
3
52%
48%
**
**
44%
23%
**
**
**
32%
32%
28%
**
**
87%
**
**
**
Every day
19
11
8
**
**
8
2
**
**
**
3
4
6
**
**
14
**
**
**
6%
7%
5%
**
**
6%
3%
**
**
**
3%
4%
7%
**
**
5%
**
**
**
57%
43%
**
**
42%
11%
**
**
**
15%
19%
30%
**
**
73%
**
**
**
Several times a week
28
15
13
**
**
11
4
**
**
**
4
13
8
**
**
27
**
**
**
9%
9%
8%
**
**
8%
6%
**
**
**
4%
13%
9%
**
**
9%
**
**
**
54%
46%
**
**
38%
15%
**
**
**
14%
47%
30%
**
**
94%
**
**
**
At least once a week
21
8
13
**
**
9
8
**
**
**
5
6
4
**
**
19
**
**
**
6%
5%
8%
**
**
6%
10%
**
**
**
4%
5%
4%
**
**
7%
**
**
**
38%
62%
**
**
42%
38%
**
**
**
22%
26%
18%
**
**
91%
**
**
**
At least once a month
34
16
18
**
**
15
5
**
**
**
14
5
10
**
**
27
**
**
**
10%
10%
11%
**
**
10%
7%
**
**
**
13%
5%
11%
**
**
10%
**
**
**
47%
53%
**
**
43%
15%
**
**
**
40%
15%
30%
**
**
80%
**
**
**
A few times a year
43
17
27
**
**
30
7
**
**
**
15
11
15
**
**
39
**
**
**
13%
10%
17%
**
**
21%
9%
**
**
**
14%
11%
17%
**
**
14%
**
**
**
f
39%
61%
**
**
69%
15%
**
**
**
35%
26%
35%
**
**
90%
**
**
**
Less than once a year
11
5
6
**
**
3
2
**
**
**
7
3
4
**
**
7
**
**
**
3%
3%
4%
**
**
2%
3%
**
**
**
6%
2%
5%
**
**
2%
**
**
**
47%
53%
**
**
29%
20%
**
**
**
60%
22%
37%
**
**
58%
**
**
**
Never
163
95
67
**
**
65
46
**
**
**
54
59
42
**
**
149
**
**
**
50%
57%
43%
**
**
45%
60%
**
**
**
51%
57%
46%
**
**
52%
**
**
**
b
e
59%
41%
**
**
40%
28%
**
**
**
33%
36%
26%
**
**
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
409
212
197
54
74
173
108
44
48
53
126
112
125
85
87
286
46
57
20
Effective Weighted Sample
313
164
149
41
53
134
86
33
38
41
96
84
102
66
67
255
28
42
18
Total
327
169
158
48
58
144
77
29
36
40
105
104
90
69
64
285
19
19
3
52%
48%
**
**
44%
23%
**
**
**
32%
32%
28%
**
**
87%
**
**
**
Don't know
7
1
6
**
**
3
2
**
**
**
4
3
1
**
**
4
**
**
**
2%
*%
4%
**
**
2%
3%
**
**
**
4%
3%
1%
**
**
1%
**
**
**
a
13%
87%
**
**
53%
32%
**
**
**
66%
51%
16%
**
**
63%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
409
33
23
39
32
25
42
32
34
26
303
106
266
142
231
178
Effective Weighted Sample
313
32
21
38
31
24
41
31
32
25
255
59
203
112
174
139
Total
327
44
33
38
25
27
42
30
16
31
274
53
223
102
174
153
**
**
**
**
**
**
**
**
**
84%
16%
68%
31%
53%
47%
Every day
19
**
**
**
**
**
**
**
**
**
19
*
14
5
7
12
6%
**
**
**
**
**
**
**
**
**
7%
*%
6%
5%
4%
8%
k
**
**
**
**
**
**
**
**
**
99%
1%
72%
28%
38%
62%
Several times a week
28
**
**
**
**
**
**
**
**
**
28
1
19
10
5
23
9%
**
**
**
**
**
**
**
**
**
10%
1%
8%
9%
3%
15%
k
n
**
**
**
**
**
**
**
**
**
98%
2%
67%
33%
19%
81%
At least once a week
21
**
**
**
**
**
**
**
**
**
17
4
11
10
10
11
6%
**
**
**
**
**
**
**
**
**
6%
7%
5%
10%
6%
7%
**
**
**
**
**
**
**
**
**
83%
17%
52%
48%
49%
51%
At least once a month
34
**
**
**
**
**
**
**
**
**
26
8
30
5
23
11
10%
**
**
**
**
**
**
**
**
**
10%
15%
13%
4%
13%
7%
m
**
**
**
**
**
**
**
**
**
77%
23%
87%
13%
68%
32%
A few times a year
43
**
**
**
**
**
**
**
**
**
34
9
32
12
29
14
13%
**
**
**
**
**
**
**
**
**
13%
17%
14%
11%
17%
9%
o
**
**
**
**
**
**
**
**
**
79%
21%
73%
27%
68%
32%
Less than once a year
11
**
**
**
**
**
**
**
**
**
11
*
8
4
7
5
3%
**
**
**
**
**
**
**
**
**
4%
1%
3%
4%
4%
3%
**
**
**
**
**
**
**
**
**
97%
3%
67%
33%
58%
42%
Never
163
**
**
**
**
**
**
**
**
**
132
31
104
57
88
74
50%
**
**
**
**
**
**
**
**
**
48%
57%
47%
56%
51%
49%
**
**
**
**
**
**
**
**
**
81%
19%
64%
35%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
409
33
23
39
32
25
42
32
34
26
303
106
266
142
231
178
Effective Weighted Sample
313
32
21
38
31
24
41
31
32
25
255
59
203
112
174
139
Total
327
44
33
38
25
27
42
30
16
31
274
53
223
102
174
153
**
**
**
**
**
**
**
**
**
84%
16%
68%
31%
53%
47%
Don't know
7
**
**
**
**
**
**
**
**
**
5
1
6
*
3
3
2%
**
**
**
**
**
**
**
**
**
2%
2%
3%
*%
2%
2%
**
**
**
**
**
**
**
**
**
82%
18%
98%
2%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1631
839
792
250
274
587
520
210
178
219
357
385
492
348
406
931
206
282
212
Effective Weighted Sample
1115
570
545
174
194
400
353
151
121
143
255
262
343
244
281
833
128
196
185
Total
1121
571
550
181
199
425
317
136
117
134
278
311
305
246
259
930
85
71
35
51%
49%
16%
18%
38%
28%
12%
10%
12%
25%
28%
27%
22%
23%
83%
8%
6%
3%
Sky satellite dish to receive
subscription channels - you pay a
monthly subscription fee
891
461
430
148
153
346
244
92
83
104
238
257
246
197
190
720
80
62
30
80%
81%
78%
82%
77%
81%
77%
68%
71%
77%
85%
83%
81%
80%
73%
77%
94%
87%
85%
ghi
n
n
or
o
o
52%
48%
17%
17%
39%
27%
10%
9%
12%
27%
29%
28%
22%
21%
81%
9%
7%
3%
Sky satellite dish for free to air
services only - you pay no monthly
subscription fee
80
39
41
13
13
34
20
16
17
8
13
17
19
14
30
72
2
4
3
7%
7%
7%
7%
7%
8%
6%
12%
14%
6%
5%
6%
6%
6%
12%
8%
2%
5%
8%
j
ij
klm
p
p
49%
51%
16%
17%
43%
25%
20%
21%
10%
16%
22%
24%
17%
38%
90%
2%
5%
3%
Freesat standard package with a
dish and standard set top box - you
do not pay a subscription fee
67
39
28
9
13
22
23
14
10
6
16
18
17
14
18
63
1
3
*
6%
7%
5%
5%
6%
5%
7%
10%
8%
4%
6%
6%
6%
6%
7%
7%
1%
4%
1%
i
pr
r
58%
42%
13%
19%
33%
35%
21%
15%
9%
24%
27%
26%
20%
26%
94%
1%
5%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1631
839
792
250
274
587
520
210
178
219
357
385
492
348
406
931
206
282
212
Effective Weighted Sample
1115
570
545
174
194
400
353
151
121
143
255
262
343
244
281
833
128
196
185
Total
1121
571
550
181
199
425
317
136
117
134
278
311
305
246
259
930
85
71
35
51%
49%
16%
18%
38%
28%
12%
10%
12%
25%
28%
27%
22%
23%
83%
8%
6%
3%
Freesat HD package with a dish and
high definition (HD) set top box -
you do not pay a subscription fee
26
13
13
1
6
6
13
5
4
5
3
9
9
4
4
25
-
1
*
2%
2%
2%
*%
3%
1%
4%
4%
3%
4%
1%
3%
3%
2%
2%
3%
-%
1%
1%
ce
j
50%
50%
3%
23%
23%
51%
21%
16%
20%
11%
36%
33%
14%
17%
96%
-%
3%
1%
Other satellite dish, showing mainly
non-English programmes where you
pay a monthly subscription fee
13
8
6
*
6
5
2
3
-
6
2
5
2
3
3
12
1
*
*
1%
1%
1%
*%
3%
1%
1%
2%
-%
4%
1%
1%
1%
1%
1%
1%
1%
*%
1%
c
hj
58%
42%
1%
42%
39%
18%
20%
-%
43%
14%
34%
19%
24%
23%
93%
4%
1%
2%
Other satellite dish, showing mainly
non-English programmes where you
do not pay a monthly subscription
fee
6
3
3
3
1
1
1
2
-
-
*
*
2
1
3
6
-
-
*
1%
1%
1%
2%
*%
*%
*%
1%
-%
-%
*%
*%
1%
*%
1%
1%
-%
-%
*%
e
54%
46%
51%
15%
14%
19%
34%
-%
-%
2%
2%
29%
17%
53%
98%
-%
-%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1631
839
792
250
274
587
520
210
178
219
357
385
492
348
406
931
206
282
212
Effective Weighted Sample
1115
570
545
174
194
400
353
151
121
143
255
262
343
244
281
833
128
196
185
Total
1121
571
550
181
199
425
317
136
117
134
278
311
305
246
259
930
85
71
35
51%
49%
16%
18%
38%
28%
12%
10%
12%
25%
28%
27%
22%
23%
83%
8%
6%
3%
Broadband satellite - satellite
provided for the use of broadband
internet access but used to access
free to air satellite programmes
4
4
*
*
*
3
1
-
-
*
2
1
2
1
-
4
-
*
*
*%
1%
*%
*%
*%
1%
*%
-%
-%
*%
1%
*%
1%
*%
-%
*%
-%
*%
1%
90%
10%
3%
3%
76%
18%
-%
-%
11%
55%
18%
55%
27%
-%
85%
-%
5%
10%
PAY SATELLITE
902
466
436
148
158
349
247
95
83
109
238
260
249
201
193
730
80
62
30
80%
82%
79%
82%
80%
82%
78%
70%
71%
81%
85%
84%
81%
82%
74%
79%
94%
87%
86%
g
gh
n
n
n
or
o
o
52%
48%
16%
18%
39%
27%
11%
9%
12%
26%
29%
28%
22%
21%
81%
9%
7%
3%
Don't know
49
14
35
11
8
13
17
8
5
6
7
7
11
13
17
42
3
1
2
4%
2%
6%
6%
4%
3%
5%
6%
5%
5%
3%
2%
4%
5%
7%
5%
4%
2%
5%
a
k
29%
71%
22%
16%
26%
36%
16%
11%
13%
15%
15%
23%
27%
35%
87%
6%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
~h
i
j
k
l
m
n
o
Unweighted total
1631
113
113
101
96
102
100
106
89
111
1113
518
948
681
880
751
Effective Weighted Sample
1115
110
105
98
92
98
96
102
86
105
897
238
646
482
575
540
Total
1121
142
159
97
72
96
99
94
41
130
946
174
698
420
567
554
13%
14%
9%
**
9%
9%
8%
**
12%
84%
16%
62%
37%
51%
49%
Sky satellite dish to receive subscription
channels - you pay a monthly subscription
fee
891
97
129
78
**
71
83
72
**
102
753
138
570
319
473
418
80%
68%
81%
80%
**
74%
84%
77%
**
79%
80%
79%
82%
76%
83%
76%
a
a
a
m
o
11%
14%
9%
**
8%
9%
8%
**
11%
85%
15%
64%
36%
53%
47%
Sky satellite dish for free to air services
only - you pay no monthly subscription fee
80
18
7
8
**
9
5
17
**
4
74
7
43
37
22
59
7%
12%
5%
8%
**
9%
5%
19%
**
3%
8%
4%
6%
9%
4%
11%
bi
bcfi
k
n
22%
9%
10%
**
11%
6%
22%
**
6%
92%
8%
53%
47%
27%
73%
Freesat standard package with a dish and
standard set top box - you do not pay a
subscription fee
67
21
9
5
**
6
2
4
**
11
58
9
38
29
24
43
6%
15%
6%
5%
**
6%
2%
4%
**
8%
6%
5%
5%
7%
4%
8%
bcefg
n
31%
14%
8%
**
8%
4%
5%
**
16%
86%
14%
56%
44%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
~h
i
j
k
l
m
n
o
Unweighted total
1631
113
113
101
96
102
100
106
89
111
1113
518
948
681
880
751
Effective Weighted Sample
1115
110
105
98
92
98
96
102
86
105
897
238
646
482
575
540
Total
1121
142
159
97
72
96
99
94
41
130
946
174
698
420
567
554
13%
14%
9%
**
9%
9%
8%
**
12%
84%
16%
62%
37%
51%
49%
Freesat HD package with a dish and high
definition (HD) set top box - you do not
pay a subscription fee
26
3
7
3
**
2
2
1
**
5
21
5
17
9
16
10
2%
2%
4%
3%
**
2%
2%
1%
**
4%
2%
3%
2%
2%
3%
2%
11%
25%
11%
**
6%
8%
2%
**
21%
80%
20%
64%
36%
62%
38%
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
13
4
1
-
**
-
1
-
**
1
13
*
10
3
6
7
1%
3%
1%
-%
**
-%
1%
-%
**
1%
1%
*%
1%
1%
1%
1%
33%
10%
-%
**
-%
10%
-%
**
10%
97%
3%
76%
24%
45%
55%
Other satellite dish, showing mainly non-
English programmes where you do not
pay a monthly subscription fee
6
2
-
-
**
3
-
1
**
-
6
*
2
4
2
4
1%
1%
-%
-%
**
3%
-%
1%
**
-%
1%
*%
*%
1%
*%
1%
35%
-%
-%
**
44%
-%
19%
**
-%
98%
2%
34%
66%
33%
67%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
~h
i
j
k
l
m
n
o
Unweighted total
1631
113
113
101
96
102
100
106
89
111
1113
518
948
681
880
751
Effective Weighted Sample
1115
110
105
98
92
98
96
102
86
105
897
238
646
482
575
540
Total
1121
142
159
97
72
96
99
94
41
130
946
174
698
420
567
554
13%
14%
9%
**
9%
9%
8%
**
12%
84%
16%
62%
37%
51%
49%
Broadband satellite - satellite provided for
the use of broadband internet access but
used to access free to air satellite
programmes
4
-
-
-
**
-
1
-
**
1
2
2
4
*
3
1
*%
-%
-%
-%
**
-%
1%
-%
**
1%
*%
1%
1%
*%
1%
*%
-%
-%
-%
**
-%
27%
-%
**
28%
49%
51%
89%
11%
72%
28%
PAY SATELLITE
902
100
130
78
**
71
84
72
**
103
764
138
577
323
479
423
80%
70%
82%
80%
**
74%
85%
77%
**
80%
81%
79%
83%
77%
84%
76%
a
a
m
o
11%
14%
9%
**
8%
9%
8%
**
11%
85%
15%
64%
36%
53%
47%
Don't know
49
4
8
3
**
7
4
2
**
5
36
13
23
25
26
22
4%
3%
5%
3%
**
7%
4%
2%
**
4%
4%
7%
3%
6%
5%
4%
j
l
7%
17%
6%
**
14%
9%
4%
**
10%
74%
26%
48%
52%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any paid-for TV services
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2367
1189
1178
353
390
856
768
322
255
318
511
559
704
522
582
1408
290
333
336
Effective Weighted Sample
1656
828
828
246
279
600
542
222
186
216
372
394
507
374
404
1256
188
238
294
Total
1702
853
850
257
295
662
489
200
179
215
422
475
455
394
378
1418
139
93
52
50%
50%
15%
17%
39%
29%
12%
10%
13%
25%
28%
27%
23%
22%
83%
8%
5%
3%
Sky Sports channels
497
280
217
76
75
206
140
39
36
52
163
162
147
105
84
403
51
29
14
29%
33%
26%
30%
26%
31%
29%
20%
20%
24%
39%
34%
32%
27%
22%
28%
37%
31%
26%
b
ghi
mn
n
or
56%
44%
15%
15%
41%
28%
8%
7%
11%
33%
32%
30%
21%
17%
81%
10%
6%
3%
Sky Movies channels
452
228
224
83
81
178
110
39
38
55
142
148
132
87
85
374
42
25
11
27%
27%
26%
32%
28%
27%
22%
20%
21%
26%
34%
31%
29%
22%
23%
26%
30%
27%
21%
f
ghi
mn
mn
r
50%
50%
18%
18%
39%
24%
9%
8%
12%
31%
33%
29%
19%
19%
83%
9%
6%
2%
High Definition channels through
HD receiver/ box
443
245
198
61
79
187
117
29
40
65
149
135
128
97
84
357
51
31
5
26%
29%
23%
24%
27%
28%
24%
15%
22%
30%
35%
28%
28%
25%
22%
25%
37%
34%
9%
b
g
g
gh
n
n
r
or
or
55%
45%
14%
18%
42%
26%
7%
9%
15%
34%
30%
29%
22%
19%
80%
11%
7%
1%
BT Sport channels
175
100
76
28
20
82
45
7
10
24
73
56
46
42
31
136
27
6
6
10%
12%
9%
11%
7%
12%
9%
4%
6%
11%
17%
12%
10%
11%
8%
10%
19%
6%
12%
d
g
ghi
oqr
q
57%
43%
16%
12%
47%
26%
4%
6%
13%
42%
32%
26%
24%
18%
78%
15%
3%
4%
Basic package only
585
271
315
98
107
210
170
68
71
72
118
141
162
147
136
502
40
27
17
34%
32%
37%
38%
36%
32%
35%
34%
40%
34%
28%
30%
35%
37%
36%
35%
29%
30%
32%
a
j
k
46%
54%
17%
18%
36%
29%
12%
12%
12%
20%
24%
28%
25%
23%
86%
7%
5%
3%
None of these
169
83
86
22
26
75
46
33
16
18
34
47
30
38
53
140
9
8
12
10%
10%
10%
8%
9%
11%
9%
16%
9%
8%
8%
10%
7%
10%
14%
10%
7%
9%
23%
hij
l
opq
49%
51%
13%
15%
45%
27%
20%
9%
11%
20%
28%
18%
23%
32%
83%
5%
5%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any paid-for TV services
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2367
1189
1178
353
390
856
768
322
255
318
511
559
704
522
582
1408
290
333
336
Effective Weighted Sample
1656
828
828
246
279
600
542
222
186
216
372
394
507
374
404
1256
188
238
294
Total
1702
853
850
257
295
662
489
200
179
215
422
475
455
394
378
1418
139
93
52
50%
50%
15%
17%
39%
29%
12%
10%
13%
25%
28%
27%
23%
22%
83%
8%
5%
3%
Don't know
111
56
55
18
15
40
39
18
13
16
25
31
24
23
33
98
6
4
4
7%
7%
6%
7%
5%
6%
8%
9%
7%
7%
6%
7%
5%
6%
9%
7%
4%
5%
7%
l
51%
49%
16%
13%
36%
35%
17%
12%
14%
22%
28%
22%
20%
30%
88%
5%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any paid-for TV services
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2367
153
152
148
157
162
182
153
150
151
1728
639
1381
981
1226
1141
Effective Weighted Sample
1656
148
143
143
151
156
175
148
145
144
1391
284
971
706
818
838
Total
1702
201
225
143
121
155
183
138
71
180
1482
220
1081
617
822
880
12%
13%
8%
7%
9%
11%
8%
4%
11%
87%
13%
64%
36%
48%
52%
Sky Sports channels
497
65
78
34
23
47
50
34
20
54
420
77
338
159
282
215
29%
32%
35%
23%
19%
30%
27%
24%
28%
30%
28%
35%
31%
26%
34%
24%
d
cd
d
d
j
m
o
13%
16%
7%
5%
9%
10%
7%
4%
11%
85%
15%
68%
32%
57%
43%
Sky Movies channels
452
68
68
36
19
40
54
30
15
44
383
69
303
147
238
214
27%
34%
30%
25%
16%
26%
30%
22%
21%
24%
26%
31%
28%
24%
29%
24%
dgh
d
d
d
o
15%
15%
8%
4%
9%
12%
7%
3%
10%
85%
15%
67%
33%
53%
47%
High Definition channels through HD
receiver/ box
443
56
53
52
19
33
46
37
19
41
390
53
293
150
230
214
26%
28%
23%
37%
16%
21%
25%
27%
27%
23%
26%
24%
27%
24%
28%
24%
d
bdefi
d
d
d
13%
12%
12%
4%
7%
10%
8%
4%
9%
88%
12%
66%
34%
52%
48%
BT Sport channels
175
21
24
18
11
11
22
5
3
20
147
28
121
54
96
79
10%
10%
11%
12%
9%
7%
12%
4%
5%
11%
10%
13%
11%
9%
12%
9%
g
g
gh
gh
gh
12%
14%
10%
6%
7%
13%
3%
2%
12%
84%
16%
69%
31%
55%
45%
Basic package only
585
78
75
47
55
50
60
37
25
75
515
71
364
219
271
314
34%
39%
33%
33%
45%
32%
33%
27%
36%
42%
35%
32%
34%
36%
33%
36%
g
bcefg
g
13%
13%
8%
9%
8%
10%
6%
4%
13%
88%
12%
62%
37%
46%
54%
None of these
169
11
26
7
19
19
23
17
10
8
143
25
103
65
71
98
10%
5%
11%
5%
16%
12%
13%
13%
14%
4%
10%
12%
10%
11%
9%
11%
i
aci
aci
aci
aci
aci
6%
15%
4%
11%
11%
14%
10%
6%
5%
85%
15%
61%
39%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any paid-for TV services
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2367
153
152
148
157
162
182
153
150
151
1728
639
1381
981
1226
1141
Effective Weighted Sample
1656
148
143
143
151
156
175
148
145
144
1391
284
971
706
818
838
Total
1702
201
225
143
121
155
183
138
71
180
1482
220
1081
617
822
880
12%
13%
8%
7%
9%
11%
8%
4%
11%
87%
13%
64%
36%
48%
52%
Don't know
111
4
13
9
9
11
13
18
4
17
95
17
65
46
58
53
7%
2%
6%
6%
8%
7%
7%
13%
5%
10%
6%
8%
6%
7%
7%
6%
a
a
a
abch
a
4%
12%
8%
8%
10%
11%
16%
3%
16%
85%
15%
59%
41%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1464
752
712
233
242
535
454
180
155
190
330
350
446
315
353
817
195
248
204
Effective Weighted Sample
994
508
486
161
170
362
307
127
105
121
233
237
307
221
241
729
121
174
177
Total
996
504
492
166
174
384
271
115
102
113
254
280
273
219
224
816
82
65
34
51%
49%
17%
18%
39%
27%
12%
10%
11%
25%
28%
27%
22%
23%
82%
8%
6%
3%
Yes
854
436
418
142
154
336
223
81
89
100
236
261
234
185
174
690
75
61
28
86%
87%
85%
86%
88%
87%
82%
70%
87%
88%
93%
93%
86%
84%
78%
85%
92%
94%
84%
f
g
g
g
lmn
n
or
or
51%
49%
17%
18%
39%
26%
9%
10%
12%
28%
31%
27%
22%
20%
81%
9%
7%
3%
No
128
63
65
22
21
42
43
32
11
12
15
16
35
31
46
115
6
3
4
13%
13%
13%
13%
12%
11%
16%
28%
11%
11%
6%
6%
13%
14%
20%
14%
8%
5%
11%
hij
k
k
kl
q
q
49%
51%
17%
16%
33%
34%
25%
9%
9%
12%
13%
27%
24%
36%
90%
5%
2%
3%
Don't know
13
4
9
1
*
6
5
2
1
1
3
2
3
3
4
11
*
1
1
1%
1%
2%
1%
*%
1%
2%
2%
1%
*%
1%
1%
1%
1%
2%
1%
*%
1%
3%
28%
72%
11%
1%
45%
43%
15%
11%
4%
24%
17%
26%
21%
35%
85%
1%
6%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
g
~h
~i
j
k
l
m
n
o
Unweighted total
1464
93
96
89
77
86
94
101
85
96
1001
463
866
597
788
676
Effective Weighted Sample
994
90
90
87
74
83
91
98
82
91
803
208
585
419
511
483
Total
996
117
138
86
57
83
93
90
39
113
843
152
629
365
504
491
**
**
**
**
**
**
9%
**
**
85%
15%
63%
37%
51%
49%
Yes
854
**
**
**
**
**
**
66
**
**
724
130
555
297
446
408
86%
**
**
**
**
**
**
73%
**
**
86%
85%
88%
81%
88%
83%
m
o
**
**
**
**
**
**
8%
**
**
85%
15%
65%
35%
52%
48%
No
128
**
**
**
**
**
**
23
**
**
107
22
68
60
56
72
13%
**
**
**
**
**
**
26%
**
**
13%
14%
11%
17%
11%
15%
l
**
**
**
**
**
**
18%
**
**
83%
17%
53%
47%
44%
56%
Don't know
13
**
**
**
**
**
**
1
**
**
12
1
5
8
2
11
1%
**
**
**
**
**
**
1%
**
**
1%
*%
1%
2%
*%
2%
n
**
**
**
**
**
**
9%
**
**
95%
5%
37%
63%
16%
84%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
477
247
230
77
85
174
141
56
54
64
99
110
150
104
113
358
53
29
37
Effective Weighted Sample
388
201
187
61
66
146
118
42
47
54
87
89
128
90
89
319
43
27
35
Total
424
222
202
64
75
175
110
39
47
63
106
112
114
107
90
366
38
13
6
52%
48%
**
**
41%
26%
**
**
**
**
26%
27%
25%
21%
86%
**
**
**
Yes
330
175
154
**
**
148
71
**
**
**
**
88
82
89
70
286
**
**
**
78%
79%
76%
**
**
85%
64%
**
**
**
**
78%
72%
83%
78%
78%
**
**
**
f
53%
47%
**
**
45%
21%
**
**
**
**
27%
25%
27%
21%
87%
**
**
**
No
85
45
40
**
**
25
35
**
**
**
**
22
30
17
16
73
**
**
**
20%
20%
20%
**
**
14%
31%
**
**
**
**
20%
26%
16%
17%
20%
**
**
**
e
53%
47%
**
**
30%
41%
**
**
**
**
26%
35%
20%
18%
85%
**
**
**
Don't know
10
2
8
**
**
2
5
**
**
**
**
2
2
1
5
8
**
**
**
2%
1%
4%
**
**
1%
5%
**
**
**
**
2%
2%
1%
5%
2%
**
**
**
20%
80%
**
**
18%
54%
**
**
**
**
20%
21%
10%
48%
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
477
37
24
36
40
56
59
28
51
27
442
35
285
192
190
287
Effective Weighted Sample
388
36
23
34
39
54
57
27
50
26
366
22
238
156
155
233
Total
424
53
41
35
34
55
62
26
26
34
401
23
282
142
168
256
**
**
**
**
**
**
**
**
**
95%
**
66%
34%
40%
60%
Yes
330
**
**
**
**
**
**
**
**
**
315
**
229
101
132
197
78%
**
**
**
**
**
**
**
**
**
79%
**
81%
71%
79%
77%
m
**
**
**
**
**
**
**
**
**
96%
**
69%
31%
40%
60%
No
85
**
**
**
**
**
**
**
**
**
78
**
48
37
32
53
20%
**
**
**
**
**
**
**
**
**
19%
**
17%
26%
19%
21%
l
**
**
**
**
**
**
**
**
**
92%
**
56%
44%
37%
63%
Don't know
10
**
**
**
**
**
**
**
**
**
8
**
5
4
4
6
2%
**
**
**
**
**
**
**
**
**
2%
**
2%
3%
2%
2%
**
**
**
**
**
**
**
**
**
88%
**
55%
45%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
164
88
76
16
23
47
78
31
26
25
31
40
51
26
47
112
13
34
5
Effective Weighted Sample
119
63
57
13
18
35
54
25
18
17
24
28
39
19
37
101
9
24
5
Total
123
67
56
14
19
39
51
23
17
17
27
34
34
23
31
112
4
7
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Yes
56
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52
**
**
**
45%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
94%
**
**
**
No
60
**
**
**
**
**
**
**
**
**
**
**
**
**
**
53
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
Don't know
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
164
18
20
12
17
13
6
6
4
16
105
59
77
86
95
69
Effective Weighted Sample
119
17
19
12
16
13
6
6
4
15
88
34
56
64
67
53
Total
123
23
24
11
13
10
6
5
2
18
97
26
65
58
66
57
**
**
**
**
**
**
**
**
**
79%
**
**
**
**
**
Yes
56
**
**
**
**
**
**
**
**
**
43
**
**
**
**
**
45%
**
**
**
**
**
**
**
**
**
44%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
77%
**
**
**
**
**
No
60
**
**
**
**
**
**
**
**
**
50
**
**
**
**
**
49%
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
Don't know
7
**
**
**
**
**
**
**
**
**
4
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
50%
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1808
849
959
195
238
520
855
396
209
215
307
380
515
371
541
1105
241
228
234
Effective Weighted Sample
1275
598
677
136
170
364
613
279
152
150
234
272
377
260
388
975
161
162
204
Total
1243
573
670
132
187
379
546
233
127
142
256
321
322
259
341
1039
112
60
32
46%
54%
11%
15%
30%
44%
19%
10%
11%
21%
26%
26%
21%
27%
84%
9%
5%
3%
Yes
302
148
154
27
36
88
150
38
33
42
75
99
86
67
50
270
17
10
5
24%
26%
23%
21%
19%
23%
28%
16%
26%
30%
29%
31%
27%
26%
15%
26%
15%
16%
17%
d
g
g
g
n
n
n
pqr
49%
51%
9%
12%
29%
50%
12%
11%
14%
25%
33%
28%
22%
16%
89%
6%
3%
2%
No
856
393
463
96
139
265
356
179
82
93
166
204
213
173
265
696
92
47
21
69%
69%
69%
73%
74%
70%
65%
77%
65%
66%
65%
64%
66%
67%
78%
67%
82%
78%
64%
f
hij
klm
or
or
46%
54%
11%
16%
31%
42%
21%
10%
11%
19%
24%
25%
20%
31%
81%
11%
6%
2%
Don't know
86
33
53
9
12
26
39
17
12
6
15
18
23
19
26
74
3
3
6
7%
6%
8%
7%
6%
7%
7%
7%
9%
5%
6%
6%
7%
7%
8%
7%
3%
6%
19%
p
opq
38%
62%
10%
14%
31%
45%
19%
14%
7%
17%
21%
26%
23%
30%
86%
3%
4%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
~f
g
h
i
j
k
l
m
n
o
Unweighted total
1808
103
108
139
117
101
97
154
138
148
1286
522
840
963
931
877
Effective Weighted Sample
1275
99
102
134
112
96
94
148
132
142
1040
246
590
703
642
633
Total
1243
133
150
128
88
91
91
135
58
165
1050
193
646
594
629
614
11%
12%
10%
7%
7%
**
11%
5%
13%
84%
16%
52%
48%
51%
49%
Yes
302
27
65
40
17
16
**
36
17
31
240
61
155
147
176
126
24%
20%
43%
31%
20%
17%
**
27%
30%
19%
23%
32%
24%
25%
28%
20%
adeghi
dei
ei
j
o
9%
22%
13%
6%
5%
**
12%
6%
10%
80%
20%
51%
49%
58%
42%
No
856
91
84
75
65
70
**
93
38
117
743
112
452
400
412
443
69%
68%
56%
59%
74%
77%
**
69%
65%
71%
71%
58%
70%
67%
66%
72%
bc
bch
b
bc
k
n
11%
10%
9%
8%
8%
**
11%
4%
14%
87%
13%
53%
47%
48%
52%
Don't know
86
15
1
13
5
5
**
6
3
17
67
19
39
47
40
46
7%
11%
1%
10%
6%
6%
**
4%
6%
10%
6%
10%
6%
8%
6%
7%
bg
b
b
b
b
bg
18%
1%
15%
6%
6%
**
7%
4%
19%
78%
22%
45%
55%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT Vision or TalkTalk TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
269
124
145
31
46
108
84
36
26
34
75
75
79
63
52
156
25
26
62
Effective Weighted Sample
178
78
101
19
30
71
59
22
18
24
49
53
50
44
35
139
17
18
55
Total
191
85
106
21
30
82
58
21
16
23
58
64
47
49
31
163
13
7
9
45%
55%
**
**
43%
**
**
**
**
**
**
**
**
**
85%
**
**
**
Yes
141
61
80
**
**
64
**
**
**
**
**
**
**
**
**
119
**
**
**
74%
72%
76%
**
**
79%
**
**
**
**
**
**
**
**
**
73%
**
**
**
43%
57%
**
**
46%
**
**
**
**
**
**
**
**
**
85%
**
**
**
No
38
17
21
**
**
15
**
**
**
**
**
**
**
**
**
33
**
**
**
20%
20%
20%
**
**
18%
**
**
**
**
**
**
**
**
**
20%
**
**
**
44%
56%
**
**
39%
**
**
**
**
**
**
**
**
**
87%
**
**
**
Don't know
12
7
4
**
**
2
**
**
**
**
**
**
**
**
**
10
**
**
**
6%
9%
4%
**
**
3%
**
**
**
**
**
**
**
**
**
6%
**
**
**
62%
38%
**
**
19%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT Vision or TalkTalk TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
269
13
23
22
19
13
18
17
13
18
185
84
178
90
149
120
Effective Weighted Sample
178
12
22
21
18
12
17
16
13
17
147
34
116
65
94
84
Total
191
18
35
21
16
11
18
16
6
22
163
28
134
57
100
91
**
**
**
**
**
**
**
**
**
85%
**
70%
**
52%
48%
Yes
141
**
**
**
**
**
**
**
**
**
124
**
95
**
73
68
74%
**
**
**
**
**
**
**
**
**
76%
**
71%
**
74%
74%
**
**
**
**
**
**
**
**
**
88%
**
68%
**
52%
48%
No
38
**
**
**
**
**
**
**
**
**
33
**
28
**
18
20
20%
**
**
**
**
**
**
**
**
**
20%
**
21%
**
18%
22%
**
**
**
**
**
**
**
**
**
86%
**
74%
**
48%
52%
Don't know
12
**
**
**
**
**
**
**
**
**
6
**
10
**
8
4
6%
**
**
**
**
**
**
**
**
**
4%
**
8%
**
8%
4%
**
**
**
**
**
**
**
**
**
54%
**
87%
**
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes.
(SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
187
77
110
20
30
78
59
18
22
24
49
65
46
35
41
158
19
8
2
7%
6%
8%
6%
7%
9%
6%
5%
8%
7%
8%
9%
7%
6%
6%
7%
9%
6%
3%
a
g
mn
r
r
r
41%
59%
11%
16%
42%
31%
10%
12%
13%
26%
35%
24%
19%
22%
85%
10%
4%
1%
No
2262
1110
1152
299
383
768
811
350
240
274
507
593
608
504
557
1905
179
112
65
88%
89%
87%
88%
89%
85%
89%
89%
86%
87%
87%
86%
89%
88%
87%
88%
80%
87%
95%
e
p
p
opq
49%
51%
13%
17%
34%
36%
15%
11%
12%
22%
26%
27%
22%
25%
84%
8%
5%
3%
Don't know
134
66
68
20
18
54
42
24
17
18
25
29
31
30
43
99
25
9
2
5%
5%
5%
6%
4%
6%
5%
6%
6%
6%
4%
4%
5%
5%
7%
5%
11%
7%
2%
r
or
r
49%
51%
15%
13%
41%
31%
18%
13%
14%
19%
22%
23%
23%
32%
74%
19%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes.
(SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes
187
32
25
14
12
10
18
14
14
18
162
25
115
72
88
99
7%
11%
7%
6%
7%
4%
8%
6%
12%
6%
7%
7%
8%
7%
7%
7%
e
bcdegi
17%
13%
8%
7%
5%
10%
8%
7%
10%
87%
13%
61%
39%
47%
53%
No
2262
261
321
204
161
203
210
197
94
253
1950
312
1306
952
1094
1168
88%
87%
90%
90%
87%
90%
88%
89%
85%
85%
88%
87%
87%
89%
88%
87%
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Don't know
134
7
12
9
12
12
10
9
3
25
111
23
81
50
64
70
5%
2%
3%
4%
6%
5%
4%
4%
2%
8%
5%
6%
5%
5%
5%
5%
ah
abh
5%
9%
7%
9%
9%
7%
7%
2%
18%
83%
17%
61%
38%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
67
31
37
11
13
26
17
8
6
9
16
27
15
12
13
59
2
6
*
3%
2%
3%
3%
3%
3%
2%
2%
2%
3%
3%
4%
2%
2%
2%
3%
1%
4%
1%
ln
r
pr
45%
55%
17%
20%
38%
25%
12%
9%
14%
24%
41%
22%
18%
19%
88%
3%
9%
1%
No
2378
1154
1224
305
401
819
853
362
256
288
536
630
635
526
588
2004
195
113
66
92%
92%
92%
90%
93%
91%
94%
92%
92%
91%
92%
92%
93%
92%
92%
93%
88%
88%
96%
ce
pq
opq
49%
51%
13%
17%
34%
36%
15%
11%
12%
23%
26%
27%
22%
25%
84%
8%
5%
3%
Don't know
137
68
69
23
17
56
42
23
17
18
29
30
36
32
40
100
26
10
2
5%
5%
5%
7%
4%
6%
5%
6%
6%
6%
5%
4%
5%
6%
6%
5%
11%
8%
3%
or
or
50%
50%
17%
12%
40%
31%
17%
13%
13%
21%
22%
26%
23%
29%
73%
19%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes
67
20
5
4
5
2
5
5
8
6
62
5
41
26
24
43
3%
7%
1%
2%
3%
1%
2%
2%
7%
2%
3%
1%
3%
2%
2%
3%
bcefgi
bcdefgi
n
29%
8%
5%
8%
3%
8%
7%
11%
8%
92%
8%
61%
39%
36%
64%
No
2378
274
343
217
167
211
221
203
99
269
2050
328
1375
999
1156
1222
92%
91%
96%
95%
90%
94%
93%
92%
90%
91%
92%
91%
92%
93%
93%
91%
adhi
dh
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
49%
51%
Don't know
137
7
10
7
13
11
12
13
4
22
111
27
86
49
66
72
5%
2%
3%
3%
7%
5%
5%
6%
3%
7%
5%
7%
6%
5%
5%
5%
ab
abch
j
5%
8%
5%
9%
8%
9%
9%
3%
16%
81%
19%
62%
36%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DVR HOUSEHOLD OWNERSHIP
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
DVR IN HOUSEHOLD
1652
836
816
238
272
642
501
155
173
214
456
502
448
385
317
1389
136
83
44
62%
64%
59%
65%
58%
70%
54%
37%
60%
66%
77%
71%
62%
66%
48%
62%
58%
63%
60%
b
df
df
g
g
ghi
ln
n
n
51%
49%
14%
16%
39%
30%
9%
10%
13%
28%
30%
27%
23%
19%
84%
8%
5%
3%
NO DVR IN HOUSEHOLD
1002
457
545
125
191
267
419
255
115
110
132
202
267
194
338
828
97
48
29
37%
35%
40%
34%
41%
29%
45%
62%
40%
34%
22%
28%
37%
33%
51%
37%
42%
37%
40%
a
e
ce
hij
j
j
k
klm
46%
54%
13%
19%
27%
42%
25%
11%
11%
13%
20%
27%
19%
34%
83%
10%
5%
3%
UNSURE
20
8
13
2
5
7
7
3
2
1
7
7
5
2
7
19
1
*
*
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
1%
1%
*%
*%
*%
38%
62%
11%
23%
32%
34%
17%
9%
5%
34%
34%
24%
8%
33%
95%
3%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DVR HOUSEHOLD OWNERSHIP
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
DVR IN HOUSEHOLD
1652
189
249
157
109
137
169
122
78
179
1420
232
1046
603
847
805
62%
58%
67%
67%
58%
59%
68%
54%
68%
60%
62%
63%
67%
54%
67%
57%
adg
adg
adeg
adeg
m
o
11%
15%
9%
7%
8%
10%
7%
5%
11%
86%
14%
63%
37%
51%
49%
NO DVR IN HOUSEHOLD
1002
133
122
75
78
92
77
99
36
116
874
128
493
506
403
600
37%
41%
33%
32%
41%
40%
31%
44%
32%
39%
38%
35%
32%
45%
32%
42%
fh
cfh
f
bcfh
l
n
13%
12%
8%
8%
9%
8%
10%
4%
12%
87%
13%
49%
51%
40%
60%
UNSURE
20
5
-
2
1
2
2
3
-
3
14
6
12
8
10
11
1%
2%
-%
1%
1%
1%
1%
1%
-%
1%
1%
2%
1%
1%
1%
1%
bh
j
26%
-%
8%
6%
12%
11%
16%
-%
16%
70%
30%
59%
41%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2263
1156
1107
324
364
830
745
247
244
312
540
585
697
500
481
1387
284
317
275
Effective Weighted Sample
1592
808
785
223
257
582
538
172
179
213
401
411
501
364
342
1226
182
222
240
Total
1652
836
816
238
272
642
501
155
173
214
456
502
448
385
317
1389
136
83
44
51%
49%
14%
16%
39%
30%
9%
10%
13%
28%
30%
27%
23%
19%
84%
8%
5%
3%
Every day
498
244
254
79
87
214
118
52
46
74
141
134
128
138
98
429
34
28
7
30%
29%
31%
33%
32%
33%
24%
34%
26%
35%
31%
27%
29%
36%
31%
31%
25%
33%
16%
f
f
f
kl
r
r
r
49%
51%
16%
17%
43%
24%
11%
9%
15%
28%
27%
26%
28%
20%
86%
7%
6%
1%
A few times a week
447
232
215
57
72
176
142
32
52
64
133
151
120
96
79
358
59
22
8
27%
28%
26%
24%
26%
27%
28%
21%
30%
30%
29%
30%
27%
25%
25%
26%
43%
26%
19%
g
g
g
r
oqr
52%
48%
13%
16%
39%
32%
7%
12%
14%
30%
34%
27%
21%
18%
80%
13%
5%
2%
Once a week
151
69
81
19
25
62
44
13
16
12
67
57
36
31
26
137
5
7
2
9%
8%
10%
8%
9%
10%
9%
8%
9%
6%
15%
11%
8%
8%
8%
10%
4%
9%
4%
gi
pr
r
46%
54%
13%
17%
41%
29%
8%
10%
8%
44%
38%
24%
21%
17%
91%
3%
5%
1%
A few times a month
136
77
58
11
29
53
43
9
16
12
31
47
32
32
26
108
16
7
5
8%
9%
7%
5%
11%
8%
8%
6%
9%
6%
7%
9%
7%
8%
8%
8%
12%
9%
11%
c
57%
43%
8%
21%
39%
31%
6%
12%
9%
23%
34%
23%
23%
19%
79%
12%
5%
4%
Once a month
41
18
23
2
8
13
18
4
4
7
7
17
15
3
6
31
5
1
4
2%
2%
3%
1%
3%
2%
4%
2%
2%
3%
1%
3%
3%
1%
2%
2%
4%
1%
8%
c
m
m
oq
43%
57%
6%
19%
31%
45%
9%
11%
18%
16%
41%
38%
7%
14%
77%
12%
2%
9%
Less often
131
76
55
20
18
46
47
11
13
17
31
35
46
24
25
114
6
5
6
8%
9%
7%
8%
7%
7%
9%
7%
7%
8%
7%
7%
10%
6%
8%
8%
4%
6%
14%
m
opq
58%
42%
15%
14%
35%
36%
9%
10%
13%
24%
27%
35%
18%
19%
87%
4%
4%
5%
Never
191
92
99
37
24
56
74
26
23
19
37
54
50
44
43
167
8
6
11
12%
11%
12%
16%
9%
9%
15%
17%
13%
9%
8%
11%
11%
12%
14%
12%
6%
7%
24%
de
de
ij
pq
opq
48%
52%
19%
13%
29%
39%
14%
12%
10%
19%
28%
26%
23%
23%
87%
4%
3%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2263
1156
1107
324
364
830
745
247
244
312
540
585
697
500
481
1387
284
317
275
Effective Weighted Sample
1592
808
785
223
257
582
538
172
179
213
401
411
501
364
342
1226
182
222
240
Total
1652
836
816
238
272
642
501
155
173
214
456
502
448
385
317
1389
136
83
44
51%
49%
14%
16%
39%
30%
9%
10%
13%
28%
30%
27%
23%
19%
84%
8%
5%
3%
Don't know
58
28
31
12
9
22
15
8
4
9
10
8
21
16
13
46
4
8
2
4%
3%
4%
5%
3%
3%
3%
5%
2%
4%
2%
2%
5%
4%
4%
3%
3%
9%
4%
j
k
k
k
opr
48%
52%
21%
15%
38%
26%
14%
6%
15%
17%
14%
35%
28%
22%
78%
6%
13%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2263
143
170
163
138
144
168
137
171
153
1632
631
1344
917
1224
1039
Effective Weighted Sample
1592
138
160
157
132
138
162
132
164
146
1318
293
938
672
828
765
Total
1652
189
249
157
109
137
169
122
78
179
1420
232
1046
603
847
805
11%
15%
9%
7%
8%
10%
7%
5%
11%
86%
14%
63%
37%
51%
49%
Every day
498
44
74
64
32
36
57
40
24
57
438
60
326
172
253
245
30%
23%
30%
41%
30%
26%
34%
33%
31%
32%
31%
26%
31%
28%
30%
30%
abde
a
9%
15%
13%
6%
7%
11%
8%
5%
12%
88%
12%
66%
34%
51%
49%
A few times a week
447
39
64
38
30
40
38
31
27
51
382
65
273
173
232
215
27%
20%
26%
25%
28%
29%
22%
25%
35%
28%
27%
28%
26%
29%
27%
27%
acf
9%
14%
9%
7%
9%
9%
7%
6%
11%
86%
14%
61%
39%
52%
48%
Once a week
151
11
34
20
14
11
23
8
4
11
121
30
112
38
95
56
9%
6%
14%
13%
13%
8%
14%
6%
6%
6%
9%
13%
11%
6%
11%
7%
aghi
h
ahi
aghi
j
m
o
7%
22%
13%
10%
7%
15%
5%
3%
7%
80%
20%
74%
26%
63%
37%
A few times a month
136
22
20
8
7
11
10
8
7
15
116
20
89
47
62
73
8%
12%
8%
5%
7%
8%
6%
7%
9%
8%
8%
9%
8%
8%
7%
9%
c
16%
15%
6%
5%
8%
8%
6%
5%
11%
85%
15%
66%
34%
46%
54%
Once a month
41
6
6
5
4
3
2
2
1
4
32
8
21
20
16
25
2%
3%
2%
3%
4%
2%
1%
1%
2%
2%
2%
4%
2%
3%
2%
3%
14%
15%
12%
10%
6%
4%
4%
4%
10%
80%
20%
51%
49%
40%
60%
Less often
131
21
15
7
7
19
12
9
4
20
118
12
83
48
79
52
8%
11%
6%
4%
7%
14%
7%
8%
5%
11%
8%
5%
8%
8%
9%
6%
ch
bcdfh
ch
o
16%
12%
5%
5%
15%
9%
7%
3%
15%
91%
9%
63%
37%
60%
40%
Never
191
32
31
8
11
15
25
19
10
16
164
28
109
81
83
108
12%
17%
12%
5%
10%
11%
15%
16%
13%
9%
12%
12%
10%
13%
10%
13%
ci
c
c
c
c
n
17%
16%
4%
6%
8%
13%
10%
5%
8%
86%
14%
57%
42%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2263
143
170
163
138
144
168
137
171
153
1632
631
1344
917
1224
1039
Effective Weighted Sample
1592
138
160
157
132
138
162
132
164
146
1318
293
938
672
828
765
Total
1652
189
249
157
109
137
169
122
78
179
1420
232
1046
603
847
805
11%
15%
9%
7%
8%
10%
7%
5%
11%
86%
14%
63%
37%
51%
49%
Don't know
58
14
5
7
3
3
2
5
1
6
50
9
34
25
26
32
4%
8%
2%
5%
3%
2%
1%
4%
1%
3%
3%
4%
3%
4%
3%
4%
befh
h
25%
8%
12%
5%
5%
3%
9%
1%
10%
85%
15%
58%
42%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes, I watch Tv programmes/ films
using the catch-up services (e.g.
BBC iPlayer, ITV Player, Demand 5,
YouView, Sky on Demand, Virgin on
Demand)
742
379
363
119
139
318
167
49
59
102
259
251
205
170
116
624
74
37
7
29%
30%
27%
35%
32%
35%
18%
12%
21%
32%
45%
37%
30%
30%
18%
29%
33%
28%
11%
f
f
f
g
gh
ghi
lmn
n
n
r
r
r
51%
49%
16%
19%
43%
23%
7%
8%
14%
35%
34%
28%
23%
16%
84%
10%
5%
1%
Yes, I watch TV programmes/ films
using the pay per view services
(e.g. on Sky Box Office on Sky on
Demand, Virgin Movies on Virgin
Media)
441
213
228
84
98
180
80
35
47
53
141
151
114
100
76
362
44
19
16
17%
17%
17%
25%
23%
20%
9%
9%
17%
17%
24%
22%
17%
18%
12%
17%
20%
15%
24%
f
f
f
g
g
ghi
ln
n
n
oq
48%
52%
19%
22%
41%
18%
8%
11%
12%
32%
34%
26%
23%
17%
82%
10%
4%
4%
Yes, I was TV programmes/ films
using a 'standalone' subscription
service such as Netflix (e.g. on
Virgin TiVo)
294
156
137
53
70
126
45
26
24
42
105
80
93
63
58
255
26
8
4
11%
12%
10%
16%
16%
14%
5%
7%
9%
13%
18%
12%
14%
11%
9%
12%
11%
6%
6%
f
f
f
g
gh
n
qr
qr
53%
47%
18%
24%
43%
15%
9%
8%
14%
36%
27%
32%
21%
20%
87%
9%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TOTAL 'YES'
1096
559
537
187
213
456
239
84
98
147
356
356
307
246
187
922
103
48
23
42%
45%
40%
55%
49%
51%
26%
21%
35%
47%
61%
52%
45%
43%
29%
43%
46%
37%
34%
b
f
f
f
g
gh
ghi
lmn
n
n
r
qr
51%
49%
17%
19%
42%
22%
8%
9%
13%
33%
32%
28%
22%
17%
84%
9%
4%
2%
No
1435
672
763
143
210
425
657
302
176
165
213
316
366
313
440
1197
116
78
44
56%
54%
57%
42%
49%
47%
72%
77%
63%
52%
37%
46%
53%
55%
69%
55%
52%
61%
65%
cde
hij
ij
j
k
k
klm
p
op
47%
53%
10%
15%
30%
46%
21%
12%
12%
15%
22%
25%
22%
31%
83%
8%
5%
3%
Don't know
52
22
30
9
8
19
15
7
5
3
11
15
12
11
14
44
4
3
1
2%
2%
2%
3%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
2%
2%
2%
2%
43%
57%
18%
16%
37%
29%
13%
9%
7%
21%
28%
24%
21%
27%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes, I watch Tv programmes/ films using
the catch-up services (e.g. BBC iPlayer,
ITV Player, Demand 5, YouView, Sky on
Demand, Virgin on Demand)
742
51
90
94
44
87
76
56
40
86
637
105
524
218
441
301
29%
17%
25%
41%
24%
39%
32%
25%
37%
29%
29%
29%
35%
20%
35%
23%
a
abdfgi
abdgi
ad
a
abdg
a
m
o
7%
12%
13%
6%
12%
10%
8%
5%
12%
86%
14%
71%
29%
59%
41%
Yes, I watch TV programmes/ films using
the pay per view services (e.g. on Sky Box
Office on Sky on Demand, Virgin Movies
on Virgin Media)
441
81
56
31
33
32
44
27
17
42
385
56
300
140
187
253
17%
27%
16%
14%
18%
14%
18%
12%
16%
14%
17%
16%
20%
13%
15%
19%
bcdefghi
m
n
18%
13%
7%
7%
7%
10%
6%
4%
10%
87%
13%
68%
32%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes, I was TV programmes/ films using a
'standalone' subscription service such as
Netflix (e.g. on Virgin TiVo)
294
53
27
34
30
19
33
16
14
29
257
37
208
84
142
151
11%
18%
8%
15%
16%
8%
14%
7%
13%
10%
12%
10%
14%
8%
11%
11%
begi
beg
begi
bg
m
18%
9%
12%
10%
6%
11%
6%
5%
10%
87%
13%
71%
29%
48%
52%
TOTAL 'YES'
1096
133
140
112
69
110
107
73
53
126
952
144
756
339
570
525
42%
44%
39%
49%
37%
49%
45%
33%
48%
42%
43%
40%
50%
31%
46%
39%
g
bdg
bdg
g
dg
g
m
o
12%
13%
10%
6%
10%
10%
7%
5%
11%
87%
13%
69%
31%
52%
48%
No
1435
158
212
114
112
113
121
144
56
167
1222
213
719
713
655
780
56%
52%
59%
50%
60%
50%
51%
65%
51%
56%
55%
59%
48%
66%
53%
58%
cefh
acefhi
l
n
11%
15%
8%
8%
8%
8%
10%
4%
12%
85%
15%
50%
50%
46%
54%
Don't know
52
10
7
2
5
2
10
4
1
4
50
2
27
23
21
31
2%
3%
2%
1%
3%
1%
4%
2%
1%
1%
2%
1%
2%
2%
2%
2%
ce
ceh
k
19%
13%
3%
10%
3%
19%
7%
2%
8%
96%
4%
51%
45%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF THOSE WHO WATCH NON-LINEAR PROGRAMMING
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
WATCH PROGRAMMES
RECORDED ON DVR
1402
716
686
188
238
564
412
121
146
187
410
440
377
324
261
1177
124
70
32
52%
55%
50%
52%
51%
62%
44%
29%
51%
58%
69%
62%
52%
56%
39%
53%
53%
53%
43%
b
f
f
cdf
g
g
ghi
lmn
n
n
r
r
r
51%
49%
13%
17%
40%
29%
9%
10%
13%
29%
31%
27%
23%
19%
84%
9%
5%
2%
WATCH TV PROGRAMMES ON
DEMAND THROUGH TV SERVICE
624
316
307
116
139
259
110
50
60
82
208
200
180
132
111
524
58
23
19
23%
24%
22%
32%
30%
28%
12%
12%
21%
25%
35%
28%
25%
23%
17%
23%
25%
17%
26%
f
f
f
g
g
ghi
mn
n
n
q
q
q
51%
49%
19%
22%
42%
18%
8%
10%
13%
33%
32%
29%
21%
18%
84%
9%
4%
3%
WATCH TV PROGRAMMES ON
DEMAND THROUGH TV/ MOBILE/
ONLINE
785
411
373
163
184
321
117
77
73
99
258
243
237
165
140
659
71
31
24
29%
32%
27%
45%
39%
35%
13%
19%
25%
30%
43%
34%
33%
28%
21%
29%
30%
24%
33%
b
ef
f
f
g
g
ghi
mn
n
n
q
q
q
52%
48%
21%
23%
41%
15%
10%
9%
13%
33%
31%
30%
21%
18%
84%
9%
4%
3%
WATCH BROADCASTER CATCH-
UP SERVICES THROUGH TV
SERVICE, ONLINE OR MOBILE
1255
633
622
225
257
507
267
111
116
168
392
403
387
257
207
1063
110
64
18
47%
49%
45%
61%
55%
55%
29%
27%
40%
52%
66%
57%
54%
44%
31%
48%
47%
49%
24%
f
f
f
g
gh
ghi
mn
mn
n
r
r
r
50%
50%
18%
20%
40%
21%
9%
9%
13%
31%
32%
31%
20%
17%
85%
9%
5%
1%
ANY NON-LINEAR
PROGRAMMING
1879
937
941
287
363
717
511
192
191
259
521
575
540
416
348
1583
160
95
41
70%
72%
68%
79%
78%
78%
55%
47%
66%
80%
88%
81%
75%
72%
53%
71%
68%
72%
56%
b
f
f
f
g
gh
ghi
lmn
n
n
r
r
r
50%
50%
15%
19%
38%
27%
10%
10%
14%
28%
31%
29%
22%
19%
84%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF THOSE WHO WATCH NON-LINEAR PROGRAMMING
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
NONE
796
363
433
78
105
198
416
220
98
67
74
137
180
165
314
653
74
37
33
30%
28%
32%
21%
22%
22%
45%
53%
34%
20%
12%
19%
25%
28%
47%
29%
32%
28%
44%
a
cde
hij
ij
j
k
k
klm
opq
46%
54%
10%
13%
25%
52%
28%
12%
8%
9%
17%
23%
21%
39%
82%
9%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF THOSE WHO WATCH NON-LINEAR PROGRAMMING
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
WATCH PROGRAMMES RECORDED
ON DVR
1402
142
213
141
96
119
142
98
67
158
1207
195
904
498
737
665
52%
44%
58%
60%
51%
52%
57%
44%
59%
53%
52%
53%
58%
45%
59%
47%
ag
adg
ag
ag
ag
m
o
10%
15%
10%
7%
9%
10%
7%
5%
11%
86%
14%
64%
36%
53%
47%
WATCH TV PROGRAMMES ON
DEMAND THROUGH TV SERVICE
624
106
78
51
50
45
61
38
26
70
547
77
433
190
277
347
23%
32%
21%
22%
27%
19%
24%
17%
23%
23%
24%
21%
28%
17%
22%
24%
bcefghi
g
g
m
17%
12%
8%
8%
7%
10%
6%
4%
11%
88%
12%
69%
30%
44%
56%
WATCH TV PROGRAMMES ON
DEMAND THROUGH TV/ MOBILE/
ONLINE
785
127
94
71
70
53
75
50
35
82
690
95
545
236
346
439
29%
39%
25%
30%
37%
23%
30%
22%
31%
28%
30%
26%
35%
21%
27%
31%
bcefgi
g
begi
eg
m
n
16%
12%
9%
9%
7%
10%
6%
4%
10%
88%
12%
69%
30%
44%
56%
WATCH BROADCASTER CATCH-UP
SERVICES THROUGH TV SERVICE,
ONLINE OR MOBILE
1255
123
158
155
90
111
116
104
57
150
1084
171
865
388
687
568
47%
38%
43%
66%
47%
48%
47%
46%
50%
50%
47%
47%
56%
35%
55%
40%
abdefghi
a
a
a
a
a
m
o
10%
13%
12%
7%
9%
9%
8%
5%
12%
86%
14%
69%
31%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF THOSE WHO WATCH NON-LINEAR PROGRAMMING
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
ANY NON-LINEAR PROGRAMMING
1879
218
275
191
133
150
180
141
83
211
1621
258
1224
651
957
921
70%
67%
74%
82%
71%
65%
73%
63%
73%
71%
70%
70%
79%
58%
76%
65%
eg
abdefghi
g
g
m
o
12%
15%
10%
7%
8%
10%
7%
4%
11%
86%
14%
65%
35%
51%
49%
NONE
796
109
96
43
56
81
68
83
31
88
688
109
327
467
302
495
30%
33%
26%
18%
29%
35%
27%
37%
27%
29%
30%
30%
21%
42%
24%
35%
c
c
c
bc
c
bcfh
c
c
l
n
14%
12%
5%
7%
10%
9%
10%
4%
11%
86%
14%
41%
59%
38%
62%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Games console
508
257
251
103
117
244
44
57
37
65
154
138
149
112
109
429
47
20
11
20%
21%
19%
30%
27%
27%
5%
14%
13%
21%
27%
20%
22%
20%
17%
20%
21%
16%
17%
f
f
f
gh
gh
n
51%
49%
20%
23%
48%
9%
11%
7%
13%
30%
27%
29%
22%
21%
84%
9%
4%
2%
Set top box (such as Sky+, Virgin
TiVo, YouView, Apple TV)
337
166
171
55
72
141
69
26
29
41
121
125
87
65
60
268
49
18
2
13%
13%
13%
16%
17%
16%
8%
7%
10%
13%
21%
18%
13%
11%
9%
12%
22%
14%
4%
f
f
f
g
ghi
lmn
n
r
oqr
r
49%
51%
16%
21%
42%
20%
8%
9%
12%
36%
37%
26%
19%
18%
79%
15%
5%
1%
Laptop/ desktop PC
259
139
120
41
61
110
46
20
18
33
98
89
79
54
38
217
26
11
5
10%
11%
9%
12%
14%
12%
5%
5%
6%
10%
17%
13%
11%
9%
6%
10%
12%
9%
7%
f
f
f
g
ghi
n
n
n
54%
46%
16%
24%
43%
18%
8%
7%
13%
38%
34%
30%
21%
15%
84%
10%
4%
2%
USB device (such as Google
Chrome, Roku)
61
32
28
5
19
26
11
8
3
6
12
13
20
17
11
54
1
5
1
2%
3%
2%
1%
4%
3%
1%
2%
1%
2%
2%
2%
3%
3%
2%
3%
*%
4%
2%
cf
f
p
p
53%
47%
8%
31%
43%
17%
13%
4%
10%
19%
21%
33%
28%
18%
90%
1%
8%
2%
ANY DEVICES CONNECTING TV
TO THE INTERNET
817
403
414
145
186
357
129
80
66
105
250
249
230
181
157
681
82
39
15
32%
32%
31%
43%
43%
40%
14%
20%
24%
33%
43%
36%
34%
32%
24%
31%
37%
30%
22%
f
f
f
gh
ghi
n
n
n
r
r
r
49%
51%
18%
23%
44%
16%
10%
8%
13%
31%
31%
28%
22%
19%
83%
10%
5%
2%
None of these
1672
809
863
179
234
507
752
301
205
199
304
409
432
368
464
1409
136
79
48
65%
65%
65%
53%
54%
56%
83%
77%
73%
63%
52%
60%
63%
65%
72%
65%
61%
61%
70%
cde
ij
ij
j
klm
pq
48%
52%
11%
14%
30%
45%
18%
12%
12%
18%
24%
26%
22%
28%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
93
40
53
15
11
37
30
12
9
11
26
29
23
21
21
72
5
11
5
4%
3%
4%
4%
3%
4%
3%
3%
3%
4%
5%
4%
3%
4%
3%
3%
2%
8%
8%
op
op
43%
57%
16%
12%
39%
33%
13%
9%
12%
28%
31%
25%
23%
22%
78%
5%
12%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Games console
508
41
58
58
37
48
48
51
36
52
447
61
356
151
236
272
20%
14%
16%
26%
20%
21%
20%
23%
33%
17%
20%
17%
24%
14%
19%
20%
abi
a
a
abdefgi
m
8%
11%
11%
7%
9%
9%
10%
7%
10%
88%
12%
70%
30%
46%
54%
Set top box (such as Sky+, Virgin TiVo,
YouView, Apple TV)
337
46
40
40
28
9
37
24
15
28
305
32
225
112
160
177
13%
15%
11%
17%
15%
4%
16%
11%
14%
9%
14%
9%
15%
10%
13%
13%
e
e
begi
e
ei
e
e
e
k
m
14%
12%
12%
8%
3%
11%
7%
5%
8%
91%
9%
67%
33%
48%
52%
Laptop/ desktop PC
259
31
41
37
15
6
31
22
10
25
221
38
184
74
125
134
10%
10%
11%
16%
8%
3%
13%
10%
9%
8%
10%
11%
12%
7%
10%
10%
e
e
dehi
e
e
e
e
e
m
12%
16%
14%
6%
2%
12%
9%
4%
9%
85%
15%
71%
29%
48%
52%
USB device (such as Google Chrome,
Roku)
61
7
13
9
2
1
6
4
4
6
53
8
46
14
34
27
2%
2%
4%
4%
1%
1%
3%
2%
4%
2%
2%
2%
3%
1%
3%
2%
e
e
e
m
12%
22%
15%
4%
2%
10%
7%
7%
11%
87%
13%
77%
23%
56%
44%
ANY DEVICES CONNECTING TV TO
THE INTERNET
817
94
106
95
59
56
83
68
42
78
722
95
558
258
396
421
32%
31%
30%
42%
32%
25%
35%
31%
38%
26%
32%
26%
37%
24%
32%
31%
abdegi
ei
ei
k
m
12%
13%
12%
7%
7%
10%
8%
5%
10%
88%
12%
68%
32%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
None of these
1672
185
242
128
121
161
141
151
65
215
1420
252
884
786
810
862
65%
62%
67%
56%
65%
72%
59%
68%
59%
73%
64%
70%
59%
73%
65%
64%
c
c
acfh
cfh
acfh
j
l
11%
14%
8%
7%
10%
8%
9%
4%
13%
85%
15%
53%
47%
48%
52%
Don't know
93
22
11
5
6
7
13
2
3
3
81
12
60
31
39
54
4%
7%
3%
2%
3%
3%
6%
1%
3%
1%
4%
3%
4%
3%
3%
4%
bcghi
gi
23%
11%
6%
6%
8%
14%
3%
3%
3%
87%
13%
64%
33%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH62). Are any of your TV sets "Smart TVs"? These are newer types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3616
1766
1850
475
561
1163
1417
641
422
454
681
796
1064
763
992
2197
472
485
462
Effective Weighted Sample
2546
1234
1312
331
404
824
1004
452
304
317
509
568
774
542
705
1949
309
344
402
Total
2583
1253
1330
339
431
901
912
392
279
316
581
687
685
570
641
2162
223
129
68
49%
51%
13%
17%
35%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
535
280
256
75
105
245
110
44
42
67
179
185
151
103
96
460
43
21
10
21%
22%
19%
22%
24%
27%
12%
11%
15%
21%
31%
27%
22%
18%
15%
21%
19%
17%
15%
f
f
f
g
ghi
lmn
n
qr
52%
48%
14%
20%
46%
21%
8%
8%
12%
34%
34%
28%
19%
18%
86%
8%
4%
2%
No
1977
952
1025
254
315
633
776
336
227
246
387
487
511
451
528
1648
172
103
55
77%
76%
77%
75%
73%
70%
85%
86%
81%
78%
67%
71%
75%
79%
82%
76%
77%
79%
80%
cde
ij
j
j
k
kl
48%
52%
13%
16%
32%
39%
17%
11%
12%
20%
25%
26%
23%
27%
83%
9%
5%
3%
Don't know
70
21
49
9
12
23
26
12
10
3
14
15
22
16
17
54
8
5
4
3%
2%
4%
3%
3%
3%
3%
3%
4%
1%
2%
2%
3%
3%
3%
2%
3%
4%
6%
a
i
i
o
30%
70%
13%
17%
33%
37%
18%
14%
5%
20%
21%
32%
23%
24%
76%
11%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH62). Are any of your TV sets "Smart TVs"? These are newer types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3616
232
249
241
241
242
242
249
245
256
2614
1002
1901
1707
1837
1779
Effective Weighted Sample
2546
224
234
233
231
232
233
240
234
245
2113
460
1342
1241
1243
1303
Total
2583
301
358
228
185
225
238
221
110
296
2223
359
1502
1075
1246
1337
12%
14%
9%
7%
9%
9%
9%
4%
11%
86%
14%
58%
42%
48%
52%
Yes
535
97
59
70
33
18
51
43
24
65
452
83
380
155
274
261
21%
32%
17%
31%
18%
8%
21%
20%
22%
22%
20%
23%
25%
14%
22%
20%
bdefghi
e
bdefghi
e
e
e
e
e
m
18%
11%
13%
6%
3%
9%
8%
4%
12%
84%
16%
71%
29%
51%
49%
No
1977
183
296
151
148
204
184
174
84
226
1706
272
1076
896
938
1039
77%
61%
83%
66%
80%
91%
77%
79%
76%
76%
77%
76%
72%
83%
75%
78%
ac
ac
abcdfghi
ac
ac
ac
ac
l
9%
15%
8%
7%
10%
9%
9%
4%
11%
86%
14%
54%
45%
47%
53%
Don't know
70
21
4
7
5
2
4
4
2
5
66
4
46
24
33
37
3%
7%
1%
3%
3%
1%
2%
2%
2%
2%
3%
1%
3%
2%
3%
3%
bcdefghi
k
30%
5%
10%
7%
3%
5%
5%
4%
8%
94%
6%
66%
34%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF CONNECTED TV
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TV CONNECTED TO INTERNET
VIA A DEVICE
817
403
414
145
186
357
129
80
66
105
250
249
230
181
157
681
82
39
15
31%
31%
30%
40%
40%
39%
14%
19%
23%
32%
42%
35%
32%
31%
24%
30%
35%
30%
21%
f
f
f
gh
ghi
n
n
n
r
r
r
49%
51%
18%
23%
44%
16%
10%
8%
13%
31%
31%
28%
22%
19%
83%
10%
5%
2%
SMART TV SET
535
280
256
75
105
245
110
44
42
67
179
185
151
103
96
460
43
21
10
20%
21%
19%
21%
22%
27%
12%
11%
15%
20%
30%
26%
21%
18%
15%
21%
19%
16%
14%
f
f
cf
g
ghi
lmn
n
r
52%
48%
14%
20%
46%
21%
8%
8%
12%
34%
34%
28%
19%
18%
86%
8%
4%
2%
ANY CONNECTED TV
1076
537
539
172
234
468
202
100
90
141
328
334
302
233
208
906
99
50
21
40%
41%
39%
47%
50%
51%
22%
24%
31%
43%
55%
47%
42%
40%
31%
41%
42%
38%
28%
f
f
f
g
gh
ghi
mn
n
n
r
r
r
50%
50%
16%
22%
44%
19%
9%
8%
13%
30%
31%
28%
22%
19%
84%
9%
5%
2%
NONE
1599
764
835
194
234
447
725
313
199
184
267
378
419
348
455
1330
134
82
53
60%
59%
61%
53%
50%
49%
78%
76%
69%
57%
45%
53%
58%
60%
69%
59%
58%
62%
72%
cde
hij
ij
j
k
klm
opq
48%
52%
12%
15%
28%
45%
20%
12%
11%
17%
24%
26%
22%
28%
83%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF CONNECTED TV
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
TV CONNECTED TO INTERNET VIA A
DEVICE
817
94
106
95
59
56
83
68
42
78
722
95
558
258
396
421
31%
29%
29%
41%
31%
24%
34%
30%
37%
26%
31%
26%
36%
23%
31%
30%
abdegi
e
ei
k
m
12%
13%
12%
7%
7%
10%
8%
5%
10%
88%
12%
68%
32%
48%
52%
SMART TV SET
535
97
59
70
33
18
51
43
24
65
452
83
380
155
274
261
20%
30%
16%
30%
17%
8%
20%
19%
21%
22%
20%
23%
24%
14%
22%
18%
bdefghi
e
bdefghi
e
e
e
e
e
m
o
18%
11%
13%
6%
3%
9%
8%
4%
12%
84%
16%
71%
29%
51%
49%
ANY CONNECTED TV
1076
141
131
129
77
63
109
86
51
119
933
143
742
332
535
541
40%
43%
35%
55%
41%
27%
44%
38%
45%
40%
40%
39%
48%
30%
42%
38%
e
abdefghi
e
e
e
be
e
m
o
13%
12%
12%
7%
6%
10%
8%
5%
11%
87%
13%
69%
31%
50%
50%
NONE
1599
186
240
104
112
168
140
138
63
179
1376
223
809
786
724
875
60%
57%
65%
45%
59%
73%
56%
62%
55%
60%
60%
61%
52%
70%
58%
62%
c
ch
c
acdfghi
c
c
c
c
l
n
12%
15%
7%
7%
11%
9%
9%
4%
11%
86%
14%
51%
49%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
675
352
323
97
134
292
152
56
55
95
222
212
216
121
126
448
81
77
69
Effective Weighted Sample
502
267
235
71
96
221
116
46
43
68
163
152
164
94
98
402
55
53
62
Total
537
280
257
75
105
245
111
44
42
67
181
185
151
104
96
461
43
21
11
52%
48%
**
20%
46%
21%
**
**
**
34%
34%
28%
19%
18%
86%
**
**
**
Watching TV you've previously
recorded
307
163
144
**
57
136
64
**
**
**
103
112
87
54
54
264
**
**
**
57%
58%
56%
**
54%
56%
58%
**
**
**
57%
61%
58%
51%
56%
57%
**
**
**
53%
47%
**
19%
44%
21%
**
**
**
34%
37%
28%
17%
18%
86%
**
**
**
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5)
302
155
147
**
62
135
62
**
**
**
106
109
81
63
49
264
**
**
**
56%
56%
57%
**
60%
55%
56%
**
**
**
59%
59%
54%
60%
51%
57%
**
**
**
51%
49%
**
21%
45%
20%
**
**
**
35%
36%
27%
21%
16%
87%
**
**
**
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on South Park
Studios)
131
76
55
**
30
63
19
**
**
**
46
45
39
28
19
117
**
**
**
24%
27%
21%
**
28%
26%
17%
**
**
**
26%
24%
25%
27%
20%
25%
**
**
**
f
58%
42%
**
23%
48%
14%
**
**
**
35%
35%
29%
21%
15%
89%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
675
352
323
97
134
292
152
56
55
95
222
212
216
121
126
448
81
77
69
Effective Weighted Sample
502
267
235
71
96
221
116
46
43
68
163
152
164
94
98
402
55
53
62
Total
537
280
257
75
105
245
111
44
42
67
181
185
151
104
96
461
43
21
11
52%
48%
**
20%
46%
21%
**
**
**
34%
34%
28%
19%
18%
86%
**
**
**
Watching purchased TV
programmes/ films online or
downloads, either via pay per view
services (e.g. PlayStation Movies,
Blinkbox) or via a 'standalone'
subscription service (e.g. Amazon
Prime Instant, Netflix)
129
69
60
**
32
61
14
**
**
**
56
52
33
24
21
112
**
**
**
24%
25%
23%
**
31%
25%
13%
**
**
**
31%
28%
22%
23%
21%
24%
**
**
**
f
f
53%
47%
**
25%
47%
11%
**
**
**
43%
40%
25%
18%
16%
86%
**
**
**
Watching short video clips (e.g. on
YouTube or Dailymotion or Vimeo)
126
77
48
**
22
67
18
**
**
**
54
53
35
21
17
109
**
**
**
23%
28%
19%
**
21%
27%
16%
**
**
**
30%
28%
23%
20%
18%
24%
**
**
**
b
f
62%
38%
**
18%
53%
14%
**
**
**
43%
42%
28%
16%
14%
87%
**
**
**
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
90
59
32
**
21
46
9
**
**
**
41
34
26
17
14
76
**
**
**
17%
21%
12%
**
20%
19%
8%
**
**
**
23%
18%
17%
16%
14%
16%
**
**
**
b
f
f
65%
35%
**
23%
51%
9%
**
**
**
46%
38%
29%
18%
15%
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
675
352
323
97
134
292
152
56
55
95
222
212
216
121
126
448
81
77
69
Effective Weighted Sample
502
267
235
71
96
221
116
46
43
68
163
152
164
94
98
402
55
53
62
Total
537
280
257
75
105
245
111
44
42
67
181
185
151
104
96
461
43
21
11
52%
48%
**
20%
46%
21%
**
**
**
34%
34%
28%
19%
18%
86%
**
**
**
Applications that come with the TV
that allow you to play games
43
29
14
**
11
18
2
**
**
**
14
13
13
6
12
36
**
**
**
8%
10%
6%
**
10%
7%
2%
**
**
**
8%
7%
9%
6%
12%
8%
**
**
**
b
f
67%
33%
**
25%
40%
6%
**
**
**
32%
29%
30%
15%
27%
83%
**
**
**
Making voice calls using the internet
15
9
6
**
3
9
1
**
**
**
5
8
2
1
4
13
**
**
**
3%
3%
2%
**
3%
4%
1%
**
**
**
3%
4%
1%
1%
4%
3%
**
**
**
60%
40%
**
18%
59%
4%
**
**
**
34%
54%
14%
8%
24%
89%
**
**
**
None of these
106
55
51
**
15
50
27
**
**
**
22
30
31
25
20
87
**
**
**
20%
20%
20%
**
14%
20%
24%
**
**
**
12%
16%
21%
24%
20%
19%
**
**
**
52%
48%
**
14%
47%
26%
**
**
**
21%
28%
29%
24%
19%
82%
**
**
**
Don't know
5
4
1
**
*
1
2
**
**
**
-
2
1
1
1
4
**
**
**
1%
1%
*%
**
*%
*%
2%
**
**
**
-%
1%
1%
1%
1%
1%
**
**
**
77%
23%
**
3%
21%
41%
**
**
**
-%
34%
25%
15%
26%
79%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
675
74
41
75
41
16
51
46
51
53
488
187
460
214
375
300
Effective Weighted Sample
502
72
39
73
40
15
49
45
49
51
408
98
339
166
277
228
Total
537
97
59
71
33
18
51
43
24
65
452
84
381
155
275
262
**
**
**
**
**
**
**
**
**
84%
16%
71%
29%
51%
49%
Watching TV you've previously recorded
307
**
**
**
**
**
**
**
**
**
250
57
213
94
164
143
57%
**
**
**
**
**
**
**
**
**
55%
67%
56%
61%
60%
54%
j
**
**
**
**
**
**
**
**
**
81%
19%
69%
31%
54%
46%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5)
302
**
**
**
**
**
**
**
**
**
256
47
220
82
167
135
56%
**
**
**
**
**
**
**
**
**
57%
55%
58%
53%
61%
52%
o
**
**
**
**
**
**
**
**
**
85%
15%
73%
27%
55%
45%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on South
Park Studios)
131
**
**
**
**
**
**
**
**
**
109
22
98
33
67
65
24%
**
**
**
**
**
**
**
**
**
24%
27%
26%
21%
24%
25%
**
**
**
**
**
**
**
**
**
83%
17%
75%
25%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
675
74
41
75
41
16
51
46
51
53
488
187
460
214
375
300
Effective Weighted Sample
502
72
39
73
40
15
49
45
49
51
408
98
339
166
277
228
Total
537
97
59
71
33
18
51
43
24
65
452
84
381
155
275
262
**
**
**
**
**
**
**
**
**
84%
16%
71%
29%
51%
49%
Watching purchased TV programmes/
films online or downloads, either via pay
per view services (e.g. PlayStation
Movies, Blinkbox) or via a 'standalone'
subscription service (e.g. Amazon Prime
Instant, Netflix)
129
**
**
**
**
**
**
**
**
**
107
23
97
33
70
60
24%
**
**
**
**
**
**
**
**
**
24%
27%
25%
21%
25%
23%
**
**
**
**
**
**
**
**
**
82%
18%
75%
25%
54%
46%
Watching short video clips (e.g. on
YouTube or Dailymotion or Vimeo)
126
**
**
**
**
**
**
**
**
**
108
18
97
28
65
60
23%
**
**
**
**
**
**
**
**
**
24%
21%
26%
18%
24%
23%
**
**
**
**
**
**
**
**
**
86%
14%
78%
22%
52%
48%
Browse the internet - e.g. online shopping,
checking emails, social networking sites
90
**
**
**
**
**
**
**
**
**
72
18
70
20
51
39
17%
**
**
**
**
**
**
**
**
**
16%
22%
18%
13%
19%
15%
**
**
**
**
**
**
**
**
**
80%
20%
78%
22%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
675
74
41
75
41
16
51
46
51
53
488
187
460
214
375
300
Effective Weighted Sample
502
72
39
73
40
15
49
45
49
51
408
98
339
166
277
228
Total
537
97
59
71
33
18
51
43
24
65
452
84
381
155
275
262
**
**
**
**
**
**
**
**
**
84%
16%
71%
29%
51%
49%
Applications that come with the TV that
allow you to play games
43
**
**
**
**
**
**
**
**
**
38
6
32
11
20
24
8%
**
**
**
**
**
**
**
**
**
8%
7%
8%
7%
7%
9%
**
**
**
**
**
**
**
**
**
87%
13%
74%
26%
46%
54%
Making voice calls using the internet
15
**
**
**
**
**
**
**
**
**
15
1
13
2
7
8
3%
**
**
**
**
**
**
**
**
**
3%
1%
3%
1%
2%
3%
**
**
**
**
**
**
**
**
**
97%
3%
88%
12%
44%
56%
None of these
106
**
**
**
**
**
**
**
**
**
96
10
71
35
41
65
20%
**
**
**
**
**
**
**
**
**
21%
12%
19%
22%
15%
25%
k
n
**
**
**
**
**
**
**
**
**
90%
10%
67%
33%
39%
61%
Don't know
5
**
**
**
**
**
**
**
**
**
5
-
1
4
3
3
1%
**
**
**
**
**
**
**
**
**
1%
-%
*%
3%
1%
1%
l
**
**
**
**
**
**
**
**
**
100%
-%
26%
74%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
4OD, Demand 5, Sky On Demand)
1293
640
653
227
261
531
275
106
123
176
405
431
365
269
229
1090
115
63
24
56%
57%
56%
64%
57%
61%
44%
39%
51%
57%
70%
65%
55%
56%
47%
56%
62%
57%
42%
df
f
f
g
g
ghi
lmn
n
n
r
r
r
49%
51%
18%
20%
41%
21%
8%
10%
14%
31%
33%
28%
21%
18%
84%
9%
5%
2%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on South Park
Studios)
422
236
185
98
106
165
53
50
35
53
127
134
126
84
78
362
43
9
8
18%
21%
16%
28%
23%
19%
9%
18%
14%
17%
22%
20%
19%
17%
16%
19%
23%
8%
14%
b
ef
f
f
h
qr
qr
q
56%
44%
23%
25%
39%
13%
12%
8%
12%
30%
32%
30%
20%
19%
86%
10%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching TV/ films online via a
'standalone' video subscription
service (e.g. Netflix or Amazon
Prime Instant)
410
214
197
93
108
172
37
36
26
58
145
122
119
91
79
334
49
18
10
18%
19%
17%
26%
24%
20%
6%
13%
11%
19%
25%
18%
18%
19%
16%
17%
26%
17%
17%
ef
f
f
h
ghi
oqr
52%
48%
23%
26%
42%
9%
9%
6%
14%
35%
30%
29%
22%
19%
81%
12%
5%
2%
Watching TV programmes/ films you
have paid for on online stores to
rent or keep permanently (e.g. via
iTunes, Google Play, Blinkbox)
163
90
73
35
42
68
17
13
9
22
62
56
45
33
29
129
24
5
5
7%
8%
6%
10%
9%
8%
3%
5%
4%
7%
11%
8%
7%
7%
6%
7%
13%
4%
8%
f
f
f
gh
oq
55%
45%
22%
26%
42%
11%
8%
5%
14%
38%
35%
27%
20%
18%
79%
15%
3%
3%
None of these
881
421
461
103
157
285
335
143
106
115
148
210
263
186
223
750
59
42
30
38%
38%
39%
29%
35%
33%
54%
53%
44%
37%
25%
31%
40%
39%
46%
39%
32%
38%
52%
cde
hij
j
j
k
k
klm
p
opq
48%
52%
12%
18%
32%
38%
16%
12%
13%
17%
24%
30%
21%
25%
85%
7%
5%
3%
Don't know
15
2
13
1
6
4
4
4
2
1
1
1
3
4
7
9
2
3
1
1%
*%
1%
*%
1%
*%
1%
2%
1%
*%
*%
*%
*%
1%
2%
*%
1%
2%
2%
a
j
kl
o
o
13%
87%
5%
43%
27%
25%
29%
14%
3%
8%
5%
19%
26%
50%
64%
12%
17%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, 4OD,
Demand 5, Sky On Demand)
1293
138
193
147
67
91
123
118
56
156
1121
173
886
404
682
612
56%
46%
58%
69%
42%
50%
56%
62%
61%
61%
56%
56%
60%
50%
62%
51%
ad
abdef
ad
ade
ade
ade
m
o
11%
15%
11%
5%
7%
10%
9%
4%
12%
87%
13%
69%
31%
53%
47%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on South
Park Studios)
422
60
44
43
34
37
44
37
25
37
364
58
303
116
197
225
18%
20%
13%
20%
21%
20%
20%
20%
27%
14%
18%
19%
20%
14%
18%
19%
b
b
b
bi
m
14%
10%
10%
8%
9%
11%
9%
6%
9%
86%
14%
72%
28%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching TV/ films online via a
'standalone' video subscription service
(e.g. Netflix or Amazon Prime Instant)
410
38
45
49
42
17
42
29
28
44
362
49
304
104
189
222
18%
13%
14%
23%
26%
9%
19%
16%
30%
17%
18%
16%
21%
13%
17%
19%
abe
abegi
e
abefgi
e
m
9%
11%
12%
10%
4%
10%
7%
7%
11%
88%
12%
74%
25%
46%
54%
Watching TV programmes/ films you have
paid for on online stores to rent or keep
permanently (e.g. via iTunes, Google
Play, Blinkbox)
163
17
18
17
15
12
21
10
9
10
142
21
121
40
75
88
7%
6%
5%
8%
9%
6%
10%
5%
10%
4%
7%
7%
8%
5%
7%
7%
i
i
i
m
10%
11%
10%
9%
7%
13%
6%
6%
6%
87%
13%
74%
24%
46%
54%
None of these
881
136
132
60
74
82
84
62
31
89
757
125
512
369
379
502
38%
46%
40%
28%
46%
45%
38%
33%
34%
35%
38%
40%
35%
45%
34%
42%
cghi
c
cghi
cghi
c
l
n
15%
15%
7%
8%
9%
10%
7%
4%
10%
86%
14%
58%
42%
43%
57%
Don't know
15
1
2
-
1
-
-
5
-
-
13
2
8
7
4
11
1%
*%
1%
-%
1%
-%
-%
3%
-%
-%
1%
1%
1%
1%
*%
1%
cefhi
8%
14%
-%
10%
-%
-%
33%
-%
-%
87%
13%
54%
45%
24%
76%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
4OD, Demand 5, Sky On Demand)
881
439
442
166
183
347
185
73
81
120
279
308
240
177
156
736
87
42
17
38%
39%
38%
47%
40%
40%
30%
27%
33%
39%
48%
46%
36%
37%
32%
38%
47%
38%
29%
ef
f
f
g
ghi
lmn
r
oqr
r
50%
50%
19%
21%
39%
21%
8%
9%
14%
32%
35%
27%
20%
18%
83%
10%
5%
2%
Watching TV/ films online via a
'standalone' video subscription
service (e.g. Netflix or Amazon
Prime Instant)
258
128
130
67
71
98
22
27
17
36
91
79
76
55
48
222
19
10
6
11%
11%
11%
19%
15%
11%
4%
10%
7%
12%
16%
12%
11%
11%
10%
11%
10%
9%
11%
ef
ef
f
gh
50%
50%
26%
27%
38%
9%
11%
7%
14%
35%
31%
29%
21%
19%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on South Park
Studios)
244
134
110
64
70
93
17
33
18
31
67
72
70
48
54
216
19
5
5
11%
12%
9%
18%
15%
11%
3%
12%
7%
10%
12%
11%
11%
10%
11%
11%
10%
4%
8%
ef
ef
f
q
q
q
55%
45%
26%
29%
38%
7%
14%
7%
13%
28%
29%
29%
20%
22%
89%
8%
2%
2%
Watching TV programmes/ films you
have paid for on online stores to
rent or keep permanently (e.g. via
iTunes, Google Play, Blinkbox)
61
36
24
13
19
23
6
6
2
8
24
16
18
14
12
47
9
2
2
3%
3%
2%
4%
4%
3%
1%
2%
1%
3%
4%
2%
3%
3%
2%
2%
5%
2%
4%
f
f
f
h
o
60%
40%
21%
31%
37%
10%
10%
3%
14%
40%
26%
30%
24%
19%
78%
15%
4%
4%
None of these
351
172
178
48
62
161
81
28
39
45
106
99
118
74
60
299
26
20
6
15%
15%
15%
13%
14%
19%
13%
10%
16%
15%
18%
15%
18%
15%
12%
15%
14%
18%
10%
cdf
g
g
n
r
r
49%
51%
14%
18%
46%
23%
8%
11%
13%
30%
28%
34%
21%
17%
85%
7%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3095
1514
1581
496
585
1108
906
417
344
443
680
762
1010
612
711
1911
388
413
383
Effective Weighted Sample
2197
1069
1128
344
422
786
652
298
253
305
509
545
736
441
510
1703
257
290
335
Total
2298
1122
1176
353
456
867
622
270
242
307
581
668
662
483
485
1943
186
111
58
49%
51%
15%
20%
38%
27%
12%
11%
13%
25%
29%
29%
21%
21%
85%
8%
5%
3%
Don't know
18
10
8
4
3
9
2
-
1
6
*
4
5
4
5
13
3
1
1
1%
1%
1%
1%
1%
1%
*%
-%
1%
2%
*%
1%
1%
1%
1%
1%
2%
1%
1%
gj
56%
44%
21%
19%
48%
11%
-%
8%
35%
2%
20%
30%
24%
26%
75%
17%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, 4OD,
Demand 5, Sky On Demand)
881
96
115
105
48
56
94
79
43
100
768
113
598
283
468
413
38%
32%
34%
49%
30%
30%
43%
42%
47%
39%
39%
36%
40%
35%
42%
35%
abdei
ade
ade
abde
d
m
o
11%
13%
12%
5%
6%
11%
9%
5%
11%
87%
13%
68%
32%
53%
47%
Watching TV/ films online via a
'standalone' video subscription service
(e.g. Netflix or Amazon Prime Instant)
258
28
32
37
27
7
23
21
19
29
228
30
184
72
120
138
11%
9%
10%
17%
17%
4%
10%
11%
20%
11%
11%
10%
12%
9%
11%
12%
e
e
abef
abe
e
e
abefgi
e
m
11%
12%
14%
10%
3%
9%
8%
7%
11%
88%
12%
71%
28%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on South
Park Studios)
244
42
15
24
20
17
29
27
16
26
217
27
174
70
104
140
11%
14%
5%
11%
12%
9%
13%
14%
17%
10%
11%
9%
12%
9%
9%
12%
b
b
b
b
b
b
bei
b
m
17%
6%
10%
8%
7%
12%
11%
6%
11%
89%
11%
71%
29%
43%
57%
Watching TV programmes/ films you have
paid for on online stores to rent or keep
permanently (e.g. via iTunes, Google
Play, Blinkbox)
61
6
6
8
4
4
10
5
4
1
52
8
44
17
26
34
3%
2%
2%
4%
2%
2%
4%
3%
4%
*%
3%
3%
3%
2%
2%
3%
i
i
i
i
10%
10%
13%
6%
6%
16%
9%
6%
1%
87%
13%
72%
28%
44%
56%
None of these
351
34
76
31
14
35
17
33
11
48
307
44
248
102
178
172
15%
12%
23%
15%
9%
19%
8%
17%
12%
19%
15%
14%
17%
13%
16%
14%
acdfh
f
adf
df
adf
m
10%
22%
9%
4%
10%
5%
9%
3%
14%
88%
12%
71%
29%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3095
226
227
223
204
191
217
209
197
217
2257
838
1854
1235
1587
1508
Effective Weighted Sample
2197
218
214
216
196
184
209
202
189
208
1832
389
1313
910
1085
1114
Total
2298
298
333
214
161
183
218
189
92
255
1987
311
1483
811
1108
1190
13%
14%
9%
7%
8%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Don't know
18
-
1
4
3
-
1
1
-
3
12
6
14
4
9
9
1%
-%
*%
2%
2%
-%
*%
1%
-%
1%
1%
2%
1%
*%
1%
1%
a
aeh
j
-%
5%
22%
20%
-%
5%
6%
-%
17%
65%
35%
78%
22%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
462
225
237
71
79
157
155
93
42
66
61
94
123
96
148
-
-
-
462
Effective Weighted Sample
402
197
206
64
71
135
133
80
35
59
54
83
109
83
133
-
-
-
402
Total
68
33
35
10
12
24
22
13
6
10
9
15
16
17
20
-
-
-
68
49%
51%
**
**
36%
32%
**
**
**
**
**
24%
**
30%
-%
-%
-%
100%
Every day
5
2
3
**
**
1
3
**
**
**
**
**
2
**
1
-
-
-
5
7%
5%
9%
**
**
5%
15%
**
**
**
**
**
10%
**
7%
-%
-%
-%
7%
e
35%
65%
**
**
24%
65%
**
**
**
**
**
32%
**
28%
-%
-%
-%
100%
At least weekly
11
6
4
**
**
5
3
**
**
**
**
**
3
**
2
-
-
-
11
16%
19%
13%
**
**
20%
13%
**
**
**
**
**
18%
**
12%
-%
-%
-%
16%
59%
41%
**
**
44%
27%
**
**
**
**
**
27%
**
22%
-%
-%
-%
100%
At least monthly
4
2
2
**
**
1
1
**
**
**
**
**
1
**
1
-
-
-
4
6%
6%
5%
**
**
6%
5%
**
**
**
**
**
5%
**
4%
-%
-%
-%
6%
55%
45%
**
**
38%
28%
**
**
**
**
**
20%
**
23%
-%
-%
-%
100%
Less often than monthly
6
3
3
**
**
3
1
**
**
**
**
**
1
**
3
-
-
-
6
9%
8%
10%
**
**
11%
6%
**
**
**
**
**
6%
**
12%
-%
-%
-%
9%
44%
56%
**
**
44%
23%
**
**
**
**
**
17%
**
41%
-%
-%
-%
100%
EVER WATCH
26
13
13
**
**
10
9
**
**
**
**
**
6
**
7
-
-
-
26
38%
39%
37%
**
**
42%
40%
**
**
**
**
**
38%
**
35%
-%
-%
-%
38%
50%
50%
**
**
39%
34%
**
**
**
**
**
24%
**
28%
-%
-%
-%
100%
Never
42
20
22
**
**
14
13
**
**
**
**
**
10
**
13
-
-
-
42
61%
61%
62%
**
**
58%
59%
**
**
**
**
**
60%
**
63%
-%
-%
-%
61%
48%
52%
**
**
34%
31%
**
**
**
**
**
23%
**
31%
-%
-%
-%
100%
Don't know
1
*
1
**
**
-
*
**
**
**
**
**
*
**
*
-
-
-
1
1%
1%
2%
**
**
-%
1%
**
**
**
**
**
2%
**
2%
-%
-%
-%
1%
30%
70%
**
**
-%
28%
**
**
**
**
**
42%
**
42%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
462
-
-
-
-
-
-
-
-
-
230
232
254
206
228
234
Effective Weighted Sample
402
-
-
-
-
-
-
-
-
-
213
222
221
180
200
206
Total
68
-
-
-
-
-
-
-
-
-
43
25
38
30
31
38
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
45%
55%
Every day
5
-
-
-
-
-
-
-
-
-
1
4
2
3
1
4
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
3%
15%
6%
9%
5%
10%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
25%
75%
44%
53%
29%
71%
At least weekly
11
-
-
-
-
-
-
-
-
-
6
5
7
4
4
6
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
13%
21%
18%
13%
14%
17%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
52%
48%
64%
36%
40%
60%
At least monthly
4
-
-
-
-
-
-
-
-
-
3
1
3
1
1
2
6%
-%
-%
-%
-%
-%
-%
-%
-%
-%
6%
4%
7%
3%
4%
6%
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
74%
26%
36%
64%
Less often than monthly
6
-
-
-
-
-
-
-
-
-
5
1
3
2
2
4
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
5%
9%
8%
7%
10%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
77%
23%
57%
39%
36%
64%
EVER WATCH
26
-
-
-
-
-
-
-
-
-
14
11
15
10
9
16
38%
-%
-%
-%
-%
-%
-%
-%
-%
-%
33%
45%
40%
33%
30%
43%
j
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
60%
38%
36%
64%
Never
42
-
-
-
-
-
-
-
-
-
28
14
23
19
21
21
61%
-%
-%
-%
-%
-%
-%
-%
-%
-%
65%
54%
59%
65%
68%
55%
k
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
54%
46%
50%
50%
Don't know
1
-
-
-
-
-
-
-
-
-
1
*
*
1
*
*
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
*%
1%
2%
1%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
89%
11%
30%
70%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
462
225
237
71
79
157
155
93
42
66
61
94
123
96
148
-
-
-
462
Effective Weighted Sample
402
197
206
64
71
135
133
80
35
59
54
83
109
83
133
-
-
-
402
Total
68
33
35
10
12
24
22
13
6
10
9
15
16
17
20
-
-
-
68
49%
51%
**
**
36%
32%
**
**
**
**
**
24%
**
30%
-%
-%
-%
100%
Every day
4
1
3
**
**
1
2
**
**
**
**
**
1
**
1
-
-
-
4
5%
4%
7%
**
**
4%
11%
**
**
**
**
**
6%
**
4%
-%
-%
-%
5%
e
32%
68%
**
**
28%
63%
**
**
**
**
**
27%
**
24%
-%
-%
-%
100%
At least weekly
10
6
4
**
**
4
3
**
**
**
**
**
3
**
3
-
-
-
10
15%
19%
12%
**
**
17%
15%
**
**
**
**
**
18%
**
14%
-%
-%
-%
15%
60%
40%
**
**
40%
30%
**
**
**
**
**
29%
**
27%
-%
-%
-%
100%
At least monthly
5
3
2
**
**
2
2
**
**
**
**
**
1
**
1
-
-
-
5
7%
8%
6%
**
**
7%
8%
**
**
**
**
**
4%
**
5%
-%
-%
-%
7%
56%
44%
**
**
37%
37%
**
**
**
**
**
16%
**
23%
-%
-%
-%
100%
Less often than monthly
6
3
4
**
**
3
1
**
**
**
**
**
1
**
2
-
-
-
6
9%
8%
10%
**
**
11%
7%
**
**
**
**
**
8%
**
11%
-%
-%
-%
9%
43%
57%
**
**
45%
24%
**
**
**
**
**
20%
**
37%
-%
-%
-%
100%
EVER WATCH
25
13
12
**
**
10
9
**
**
**
**
**
6
**
7
-
-
-
25
37%
38%
35%
**
**
40%
40%
**
**
**
**
**
36%
**
35%
-%
-%
-%
37%
51%
49%
**
**
39%
35%
**
**
**
**
**
24%
**
28%
-%
-%
-%
100%
Never
42
20
22
**
**
15
13
**
**
**
**
**
10
**
13
-
-
-
42
62%
61%
63%
**
**
60%
59%
**
**
**
**
**
61%
**
63%
-%
-%
-%
62%
48%
52%
**
**
35%
30%
**
**
**
**
**
24%
**
30%
-%
-%
-%
100%
Don't know
1
*
1
**
**
*
*
**
**
**
**
**
*
**
*
-
-
-
1
2%
1%
2%
**
**
*%
1%
**
**
**
**
**
3%
**
2%
-%
-%
-%
2%
23%
77%
**
**
9%
21%
**
**
**
**
**
41%
**
47%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
462
-
-
-
-
-
-
-
-
-
230
232
254
206
228
234
Effective Weighted Sample
402
-
-
-
-
-
-
-
-
-
213
222
221
180
200
206
Total
68
-
-
-
-
-
-
-
-
-
43
25
38
30
31
38
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
45%
55%
Every day
4
-
-
-
-
-
-
-
-
-
1
3
2
2
1
3
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
3%
11%
5%
6%
4%
7%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
29%
71%
47%
50%
33%
67%
At least weekly
10
-
-
-
-
-
-
-
-
-
5
5
7
4
4
6
15%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
20%
17%
13%
13%
17%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
51%
49%
62%
38%
39%
61%
At least monthly
5
-
-
-
-
-
-
-
-
-
3
1
3
2
2
3
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
7%
5%
8%
5%
5%
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
70%
30%
67%
33%
35%
65%
Less often than monthly
6
-
-
-
-
-
-
-
-
-
4
2
4
2
2
4
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
10%
7%
9%
8%
7%
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
71%
29%
57%
39%
36%
64%
EVER WATCH
25
-
-
-
-
-
-
-
-
-
14
11
15
10
9
16
37%
-%
-%
-%
-%
-%
-%
-%
-%
-%
33%
44%
39%
33%
30%
42%
j
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
59%
39%
37%
63%
Never
42
-
-
-
-
-
-
-
-
-
28
14
23
19
21
21
62%
-%
-%
-%
-%
-%
-%
-%
-%
-%
65%
56%
60%
65%
69%
56%
k
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
54%
46%
50%
50%
Don't know
1
-
-
-
-
-
-
-
-
-
1
*
*
1
*
1
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
1%
1%
2%
1%
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
82%
18%
47%
53%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
462
225
237
71
79
157
155
93
42
66
61
94
123
96
148
-
-
-
462
Effective Weighted Sample
402
197
206
64
71
135
133
80
35
59
54
83
109
83
133
-
-
-
402
Total
68
33
35
10
12
24
22
13
6
10
9
15
16
17
20
-
-
-
68
49%
51%
**
**
36%
32%
**
**
**
**
**
24%
**
30%
-%
-%
-%
100%
Every day
3
1
2
**
**
1
2
**
**
**
**
**
1
**
1
-
-
-
3
5%
3%
6%
**
**
4%
7%
**
**
**
**
**
6%
**
4%
-%
-%
-%
5%
33%
67%
**
**
34%
49%
**
**
**
**
**
31%
**
29%
-%
-%
-%
100%
At least weekly
8
5
3
**
**
3
2
**
**
**
**
**
2
**
2
-
-
-
8
11%
15%
8%
**
**
10%
11%
**
**
**
**
**
15%
**
9%
-%
-%
-%
11%
b
65%
35%
**
**
33%
32%
**
**
**
**
**
32%
**
24%
-%
-%
-%
100%
At least monthly
4
2
2
**
**
2
1
**
**
**
**
**
1
**
1
-
-
-
4
6%
6%
6%
**
**
7%
6%
**
**
**
**
**
4%
**
4%
-%
-%
-%
6%
52%
48%
**
**
42%
32%
**
**
**
**
**
18%
**
22%
-%
-%
-%
100%
Less often than monthly
6
2
4
**
**
3
1
**
**
**
**
**
1
**
2
-
-
-
6
8%
6%
10%
**
**
12%
5%
**
**
**
**
**
7%
**
11%
-%
-%
-%
8%
f
37%
63%
**
**
50%
18%
**
**
**
**
**
20%
**
41%
-%
-%
-%
100%
EVER WATCH
20
10
10
**
**
8
6
**
**
**
**
**
5
**
6
-
-
-
20
30%
30%
29%
**
**
33%
28%
**
**
**
**
**
32%
**
29%
-%
-%
-%
30%
50%
50%
**
**
40%
30%
**
**
**
**
**
26%
**
29%
-%
-%
-%
100%
Never
46
23
24
**
**
16
15
**
**
**
**
**
11
**
14
-
-
-
46
67%
67%
67%
**
**
66%
68%
**
**
**
**
**
65%
**
66%
-%
-%
-%
67%
49%
51%
**
**
35%
32%
**
**
**
**
**
23%
**
29%
-%
-%
-%
100%
Don't know
2
1
1
**
**
*
1
**
**
**
**
**
1
**
1
-
-
-
2
3%
2%
3%
**
**
1%
3%
**
**
**
**
**
4%
**
5%
-%
-%
-%
3%
41%
59%
**
**
13%
39%
**
**
**
**
**
31%
**
51%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
462
-
-
-
-
-
-
-
-
-
230
232
254
206
228
234
Effective Weighted Sample
402
-
-
-
-
-
-
-
-
-
213
222
221
180
200
206
Total
68
-
-
-
-
-
-
-
-
-
43
25
38
30
31
38
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
45%
55%
Every day
3
-
-
-
-
-
-
-
-
-
1
2
2
1
1
2
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
5%
4%
3%
6%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
34%
66%
61%
35%
31%
69%
At least weekly
8
-
-
-
-
-
-
-
-
-
4
4
5
3
4
4
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
9%
15%
12%
10%
11%
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
51%
49%
61%
39%
46%
54%
At least monthly
4
-
-
-
-
-
-
-
-
-
2
2
3
1
2
2
6%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
7%
8%
3%
6%
6%
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
76%
24%
43%
57%
Less often than monthly
6
-
-
-
-
-
-
-
-
-
3
2
3
2
2
4
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
9%
9%
7%
6%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
41%
58%
38%
33%
67%
EVER WATCH
20
-
-
-
-
-
-
-
-
-
11
10
13
7
8
12
30%
-%
-%
-%
-%
-%
-%
-%
-%
-%
24%
39%
34%
24%
26%
33%
j
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
52%
48%
63%
35%
39%
61%
Never
46
-
-
-
-
-
-
-
-
-
31
15
25
21
22
24
67%
-%
-%
-%
-%
-%
-%
-%
-%
-%
71%
60%
65%
72%
73%
63%
k
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
54%
46%
48%
52%
Don't know
2
-
-
-
-
-
-
-
-
-
2
*
1
1
*
2
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
*%
2%
4%
1%
4%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
95%
5%
34%
66%
18%
82%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
462
225
237
71
79
157
155
93
42
66
61
94
123
96
148
-
-
-
462
Effective Weighted Sample
402
197
206
64
71
135
133
80
35
59
54
83
109
83
133
-
-
-
402
Total
68
33
35
10
12
24
22
13
6
10
9
15
16
17
20
-
-
-
68
49%
51%
**
**
36%
32%
**
**
**
**
**
24%
**
30%
-%
-%
-%
100%
Every day
2
1
2
**
**
1
1
**
**
**
**
**
1
**
1
-
-
-
2
3%
2%
4%
**
**
2%
5%
**
**
**
**
**
5%
**
3%
-%
-%
-%
3%
28%
72%
**
**
29%
55%
**
**
**
**
**
36%
**
26%
-%
-%
-%
100%
At least weekly
8
5
2
**
**
3
2
**
**
**
**
**
3
**
2
-
-
-
8
12%
16%
7%
**
**
12%
11%
**
**
**
**
**
15%
**
9%
-%
-%
-%
12%
b
69%
31%
**
**
36%
31%
**
**
**
**
**
32%
**
24%
-%
-%
-%
100%
At least monthly
4
2
2
**
**
2
2
**
**
**
**
**
1
**
1
-
-
-
4
6%
7%
5%
**
**
6%
7%
**
**
**
**
**
5%
**
4%
-%
-%
-%
6%
54%
46%
**
**
38%
37%
**
**
**
**
**
18%
**
19%
-%
-%
-%
100%
Less often than monthly
6
2
4
**
**
3
1
**
**
**
**
**
1
**
2
-
-
-
6
8%
5%
11%
**
**
10%
5%
**
**
**
**
**
7%
**
12%
-%
-%
-%
8%
a
32%
68%
**
**
46%
21%
**
**
**
**
**
22%
**
45%
-%
-%
-%
100%
EVER WATCH
20
10
10
**
**
8
6
**
**
**
**
**
5
**
6
-
-
-
20
29%
30%
27%
**
**
31%
29%
**
**
**
**
**
32%
**
28%
-%
-%
-%
29%
51%
49%
**
**
39%
32%
**
**
**
**
**
27%
**
29%
-%
-%
-%
100%
Never
47
23
24
**
**
17
15
**
**
**
**
**
11
**
14
-
-
-
47
68%
68%
69%
**
**
68%
68%
**
**
**
**
**
64%
**
67%
-%
-%
-%
68%
48%
52%
**
**
35%
32%
**
**
**
**
**
22%
**
29%
-%
-%
-%
100%
Don't know
2
1
1
**
**
*
1
**
**
**
**
**
1
**
1
-
-
-
2
3%
2%
3%
**
**
1%
3%
**
**
**
**
**
4%
**
5%
-%
-%
-%
3%
39%
61%
**
**
17%
37%
**
**
**
**
**
34%
**
49%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
462
-
-
-
-
-
-
-
-
-
230
232
254
206
228
234
Effective Weighted Sample
402
-
-
-
-
-
-
-
-
-
213
222
221
180
200
206
Total
68
-
-
-
-
-
-
-
-
-
43
25
38
30
31
38
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
45%
55%
Every day
2
-
-
-
-
-
-
-
-
-
1
1
1
1
1
1
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
5%
3%
3%
3%
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
42%
58%
60%
40%
44%
56%
At least weekly
8
-
-
-
-
-
-
-
-
-
4
4
5
3
3
5
12%
-%
-%
-%
-%
-%
-%
-%
-%
-%
9%
17%
13%
10%
11%
12%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
47%
53%
61%
37%
41%
59%
At least monthly
4
-
-
-
-
-
-
-
-
-
2
2
3
1
1
3
6%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
7%
7%
4%
5%
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
58%
42%
70%
30%
35%
65%
Less often than monthly
6
-
-
-
-
-
-
-
-
-
3
2
3
2
2
4
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
7%
9%
9%
7%
6%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
57%
43%
59%
37%
34%
66%
EVER WATCH
20
-
-
-
-
-
-
-
-
-
10
10
12
7
7
12
29%
-%
-%
-%
-%
-%
-%
-%
-%
-%
23%
38%
32%
23%
24%
32%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
51%
49%
62%
36%
38%
62%
Never
47
-
-
-
-
-
-
-
-
-
31
15
25
22
23
24
68%
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
61%
66%
72%
74%
64%
k
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
54%
46%
49%
51%
Don't know
2
-
-
-
-
-
-
-
-
-
2
*
1
1
*
2
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
1%
2%
4%
1%
4%
k
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
91%
9%
38%
62%
17%
83%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
84%
85%
84%
72%
71%
87%
93%
68%
77%
88%
94%
95%
85%
84%
72%
85%
82%
83%
84%
cd
cde
g
gh
ghi
lmn
n
n
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
Mobile phone
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
93%
92%
93%
98%
98%
98%
82%
83%
92%
95%
99%
96%
95%
91%
87%
93%
91%
90%
91%
f
f
f
g
g
ghi
mn
mn
n
q
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
Fixed broadband internet access
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
78%
79%
76%
83%
80%
86%
66%
48%
71%
87%
95%
91%
83%
75%
59%
79%
71%
77%
69%
b
f
f
df
g
gh
ghi
lmn
mn
n
pr
r
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
Mobile broadband internet access
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
6%
7%
6%
6%
9%
8%
3%
4%
4%
5%
9%
8%
6%
7%
5%
6%
6%
4%
8%
f
f
f
ghi
n
q
q
52%
48%
13%
26%
44%
17%
11%
8%
10%
32%
34%
25%
23%
18%
85%
9%
3%
4%
Narrowband internet access
17
8
8
2
4
8
2
1
*
2
*
4
5
4
4
13
1
-
2
1%
1%
1%
1%
1%
1%
*%
*%
*%
1%
*%
1%
1%
1%
1%
1%
1%
-%
2%
oq
49%
51%
13%
22%
51%
14%
5%
1%
12%
2%
24%
29%
24%
23%
81%
9%
-%
10%
TV service with additional channels
you pay to receive
1593
808
785
237
273
621
461
178
160
205
404
452
430
371
340
1318
136
90
49
60%
62%
57%
65%
58%
68%
50%
43%
55%
63%
68%
63%
60%
64%
51%
59%
58%
68%
66%
b
f
f
df
g
gh
gh
n
n
n
op
op
51%
49%
15%
17%
39%
29%
11%
10%
13%
25%
28%
27%
23%
21%
83%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No, none of these
14
12
2
-
2
2
10
8
*
-
-
2
-
2
10
11
2
1
*
1%
1%
*%
-%
*%
*%
1%
2%
*%
-%
-%
*%
-%
*%
2%
*%
1%
1%
*%
b
e
hij
klm
86%
14%
-%
15%
16%
69%
56%
3%
-%
-%
11%
-%
15%
74%
77%
17%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Landline phone
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
84%
85%
92%
88%
83%
75%
93%
74%
79%
84%
84%
90%
86%
83%
92%
78%
eg
adeghi
egh
eg
adeghi
eg
j
o
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
Mobile phone
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
93%
95%
94%
96%
93%
93%
93%
89%
94%
90%
92%
93%
98%
85%
93%
92%
gi
g
gi
m
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
Fixed broadband internet access
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
78%
78%
89%
86%
76%
68%
84%
67%
73%
76%
77%
80%
86%
66%
83%
73%
eg
adeghi
adeghi
g
deghi
eg
m
o
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
Mobile broadband internet access
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
6%
7%
7%
8%
4%
5%
7%
9%
5%
4%
6%
6%
8%
4%
7%
6%
d
m
13%
16%
10%
5%
7%
11%
12%
3%
8%
87%
13%
75%
25%
53%
47%
Narrowband internet access
17
10
1
1
-
-
-
1
1
-
14
2
13
3
1
16
1%
3%
*%
*%
-%
-%
-%
*%
1%
-%
1%
1%
1%
*%
*%
1%
bcdefgi
n
58%
8%
4%
-%
-%
-%
5%
5%
-%
86%
14%
81%
19%
6%
94%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
TV service with additional channels you
pay to receive
1593
181
216
134
115
141
174
121
68
169
1388
205
1022
567
788
805
60%
55%
58%
57%
61%
61%
70%
54%
60%
57%
60%
56%
66%
51%
63%
57%
abcdeghi
m
o
11%
14%
8%
7%
9%
11%
8%
4%
11%
87%
13%
64%
36%
49%
51%
No, none of these
14
3
-
-
1
-
-
2
1
5
13
*
1
12
4
10
1%
1%
-%
-%
*%
-%
-%
1%
1%
2%
1%
*%
*%
1%
*%
1%
l
22%
-%
-%
5%
-%
-%
11%
6%
33%
97%
3%
11%
89%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
1937
960
977
101
293
728
816
261
207
267
497
581
534
420
403
1614
173
98
52
72%
74%
71%
28%
63%
80%
88%
63%
72%
82%
84%
82%
74%
72%
61%
72%
74%
75%
70%
c
cd
cde
g
gh
gh
lmn
n
n
50%
50%
5%
15%
38%
42%
13%
11%
14%
26%
30%
28%
22%
21%
83%
9%
5%
3%
Mobile phone
2226
1097
1129
281
430
815
700
312
250
287
534
621
617
472
516
1873
185
108
59
83%
84%
82%
77%
92%
89%
76%
76%
86%
88%
90%
87%
86%
81%
78%
84%
79%
82%
80%
cf
cf
g
g
g
mn
mn
49%
51%
13%
19%
37%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
8%
5%
3%
Fixed broadband internet access
1732
871
862
120
329
712
572
175
185
263
496
549
509
365
309
1457
147
89
40
65%
67%
63%
33%
70%
78%
62%
42%
64%
81%
83%
77%
71%
63%
47%
65%
63%
67%
54%
b
cf
cdf
c
g
gh
gh
lmn
mn
n
r
r
r
50%
50%
7%
19%
41%
33%
10%
11%
15%
29%
32%
29%
21%
18%
84%
8%
5%
2%
Mobile broadband internet access
127
66
61
11
37
57
21
16
13
13
44
43
34
29
21
108
11
3
5
5%
5%
4%
3%
8%
6%
2%
4%
4%
4%
7%
6%
5%
5%
3%
5%
5%
2%
7%
cf
cf
g
n
q
q
52%
48%
9%
29%
45%
17%
13%
10%
11%
34%
34%
27%
23%
16%
85%
9%
2%
4%
Narrowband internet access
11
5
7
1
4
6
1
1
-
*
-
4
2
3
2
10
*
-
2
*%
*%
*%
*%
1%
1%
*%
*%
-%
*%
-%
1%
*%
1%
*%
*%
*%
-%
2%
opq
43%
57%
5%
31%
53%
11%
4%
-%
3%
-%
34%
19%
27%
19%
83%
2%
-%
15%
TV service with additional channels
you pay to receive
1269
646
623
87
234
538
408
153
136
180
342
368
345
301
255
1040
114
77
39
47%
50%
45%
24%
50%
59%
44%
37%
47%
55%
58%
52%
48%
52%
39%
46%
49%
58%
53%
b
cf
cdf
c
g
gh
gh
n
n
n
op
o
51%
49%
7%
18%
42%
32%
12%
11%
14%
27%
29%
27%
24%
20%
82%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None of these
189
78
111
64
24
50
51
25
10
14
40
52
42
43
52
162
15
6
6
7%
6%
8%
18%
5%
5%
6%
6%
3%
4%
7%
7%
6%
7%
8%
7%
6%
5%
8%
a
def
h
41%
59%
34%
13%
26%
27%
13%
5%
7%
21%
28%
22%
23%
27%
86%
8%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Landline phone
1937
228
305
177
136
139
207
144
79
199
1649
288
1150
785
1001
936
72%
70%
82%
76%
72%
60%
83%
64%
70%
67%
71%
79%
74%
70%
80%
66%
e
adeghi
egi
e
acdeghi
e
j
m
o
12%
16%
9%
7%
7%
11%
7%
4%
10%
85%
15%
59%
41%
52%
48%
Mobile phone
2226
255
324
211
152
189
217
186
102
238
1918
308
1391
831
1059
1166
83%
78%
87%
90%
80%
82%
87%
83%
90%
80%
83%
84%
90%
74%
84%
82%
adi
adegi
adi
adegi
m
11%
15%
9%
7%
8%
10%
8%
5%
11%
86%
14%
63%
37%
48%
52%
Fixed broadband internet access
1732
205
287
166
118
126
182
126
71
178
1479
254
1149
582
896
836
65%
63%
77%
71%
62%
54%
73%
56%
62%
60%
64%
69%
74%
52%
71%
59%
adeghi
adeghi
adeghi
j
m
o
12%
17%
10%
7%
7%
10%
7%
4%
10%
85%
15%
66%
34%
52%
48%
Mobile broadband internet access
127
14
22
12
8
8
14
18
4
8
109
18
97
30
69
58
5%
4%
6%
5%
4%
3%
6%
8%
3%
3%
5%
5%
6%
3%
5%
4%
ehi
m
11%
18%
9%
6%
6%
11%
14%
3%
6%
86%
14%
76%
24%
54%
46%
Narrowband internet access
11
8
-
1
-
-
-
-
*
-
11
1
10
2
1
11
*%
3%
-%
*%
-%
-%
-%
-%
*%
-%
*%
*%
1%
*%
*%
1%
bcdefghi
m
n
73%
-%
6%
-%
-%
-%
-%
4%
-%
94%
6%
87%
13%
8%
92%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
TV service with additional channels you
pay to receive
1269
126
185
99
91
106
153
99
54
126
1099
170
837
430
654
615
47%
39%
50%
42%
48%
46%
61%
44%
48%
42%
48%
46%
54%
38%
52%
43%
a
a
abcdeghi
a
m
o
10%
15%
8%
7%
8%
12%
8%
4%
10%
87%
13%
66%
34%
52%
48%
None of these
189
37
20
11
15
18
6
16
5
34
162
27
83
106
89
100
7%
11%
5%
5%
8%
8%
2%
7%
4%
11%
7%
7%
5%
10%
7%
7%
bcfh
f
f
f
bcfh
l
19%
10%
6%
8%
10%
3%
9%
3%
18%
86%
14%
44%
56%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
63%
64%
63%
53%
66%
73%
57%
39%
58%
73%
82%
76%
66%
64%
47%
64%
61%
67%
61%
cf
cdf
g
gh
ghi
lmn
n
n
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
No
904
436
469
132
157
234
381
250
112
83
94
153
227
191
333
752
86
41
25
34%
33%
34%
36%
34%
26%
41%
61%
39%
26%
16%
21%
32%
33%
50%
34%
37%
31%
34%
e
e
de
hij
ij
j
k
k
klm
48%
52%
15%
17%
26%
42%
28%
12%
9%
10%
17%
25%
21%
37%
83%
10%
4%
3%
Don't know
74
36
38
41
3
17
14
4
8
3
12
20
16
19
20
63
5
3
3
3%
3%
3%
11%
1%
2%
1%
1%
3%
1%
2%
3%
2%
3%
3%
3%
2%
2%
4%
def
g
49%
51%
55%
4%
23%
18%
5%
11%
4%
17%
27%
21%
25%
27%
85%
7%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
63%
45%
71%
75%
60%
60%
79%
56%
65%
63%
63%
67%
71%
52%
73%
55%
adeg
adeghi
a
a
abdeghi
a
ag
a
m
o
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
No
904
172
100
50
70
83
50
92
38
98
791
113
408
494
309
596
34%
53%
27%
21%
37%
36%
20%
41%
34%
33%
34%
31%
26%
44%
25%
42%
bcdefghi
bcf
bcf
bcf
cf
cf
l
n
19%
11%
5%
8%
9%
6%
10%
4%
11%
87%
13%
45%
55%
34%
66%
Don't know
74
6
9
9
5
11
2
7
2
13
65
10
35
39
33
42
3%
2%
2%
4%
3%
5%
1%
3%
2%
4%
3%
3%
2%
4%
3%
3%
f
f
f
8%
12%
12%
7%
14%
3%
9%
2%
18%
87%
13%
47%
53%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
Landline phone
1574
773
800
172
264
618
520
147
150
222
453
512
440
343
278
1316
138
79
41
93%
93%
92%
89%
86%
93%
98%
93%
89%
93%
93%
95%
92%
93%
90%
93%
97%
89%
90%
d
cde
n
oqr
49%
51%
11%
17%
39%
33%
9%
10%
14%
29%
33%
28%
22%
18%
84%
9%
5%
3%
One mobile phone
111
57
54
6
18
48
39
14
15
15
33
34
33
19
24
95
8
5
3
7%
7%
6%
3%
6%
7%
7%
8%
9%
6%
7%
6%
7%
5%
8%
7%
6%
5%
6%
c
c
52%
48%
5%
17%
43%
35%
12%
13%
13%
29%
31%
30%
17%
22%
86%
7%
4%
3%
More than one mobile phone
44
23
21
4
7
24
8
2
5
6
12
14
18
7
4
39
3
1
1
3%
3%
2%
2%
2%
4%
2%
1%
3%
3%
2%
3%
4%
2%
1%
3%
2%
1%
2%
f
n
q
53%
47%
10%
16%
56%
19%
4%
11%
15%
28%
32%
41%
17%
10%
91%
6%
1%
2%
Internet - Fixed Broadband access
1602
788
814
184
291
631
496
145
156
232
475
514
457
343
288
1340
137
85
40
94%
95%
94%
95%
95%
95%
93%
91%
92%
97%
97%
95%
96%
93%
93%
94%
96%
96%
88%
gh
gh
r
r
r
49%
51%
12%
18%
39%
31%
9%
10%
14%
30%
32%
29%
21%
18%
84%
9%
5%
2%
Internet - Mobile Broadband access
27
13
14
2
11
10
4
4
3
1
7
14
3
4
6
24
*
2
1
2%
2%
2%
1%
4%
2%
1%
2%
2%
*%
1%
3%
1%
1%
2%
2%
*%
2%
2%
ef
l
p
47%
53%
8%
40%
37%
15%
13%
11%
4%
25%
50%
12%
16%
22%
89%
1%
8%
3%
Internet - not broadband access
*
*
-
-
-
-
*
-
-
-
-
*
-
-
-
-
-
-
*
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
-%
1%
o
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
TV service
869
424
445
111
178
356
225
71
89
124
250
251
232
219
167
708
86
55
21
51%
51%
51%
57%
58%
54%
42%
44%
52%
52%
51%
47%
49%
59%
54%
50%
61%
62%
45%
f
f
f
kl
k
or
or
49%
51%
13%
21%
41%
26%
8%
10%
14%
29%
29%
27%
25%
19%
81%
10%
6%
2%
Don't know
2
*
2
-
-
2
*
-
-
-
-
-
*
2
-
2
-
-
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
*%
11%
89%
-%
-%
89%
11%
-%
-%
-%
-%
-%
11%
89%
-%
89%
-%
-%
11%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
Landline phone
1574
140
239
165
103
120
192
118
66
173
1345
229
1024
546
859
715
93%
94%
91%
95%
90%
87%
97%
94%
90%
93%
93%
94%
92%
93%
94%
92%
e
bdehi
e
9%
15%
10%
7%
8%
12%
8%
4%
11%
85%
15%
65%
35%
55%
45%
One mobile phone
111
5
16
12
4
19
6
10
10
13
100
11
72
38
61
50
7%
3%
6%
7%
3%
14%
3%
8%
14%
7%
7%
5%
7%
7%
7%
6%
abcdf
abcdf
4%
15%
11%
3%
17%
6%
9%
9%
12%
90%
10%
65%
35%
55%
45%
More than one mobile phone
44
4
13
4
3
3
4
3
1
5
40
4
31
13
20
23
3%
2%
5%
2%
3%
2%
2%
2%
1%
3%
3%
2%
3%
2%
2%
3%
h
8%
30%
10%
7%
7%
9%
6%
2%
11%
91%
9%
70%
30%
47%
53%
Internet - Fixed Broadband access
1602
136
254
169
109
125
184
117
66
179
1368
233
1054
544
878
723
94%
92%
97%
97%
96%
91%
93%
93%
90%
95%
94%
96%
95%
93%
96%
93%
eh
eh
h
o
9%
16%
11%
7%
8%
11%
7%
4%
11%
85%
15%
66%
34%
55%
45%
Internet - Mobile Broadband access
27
1
2
3
1
4
3
3
3
4
24
4
16
12
13
15
2%
1%
1%
1%
1%
3%
2%
2%
4%
2%
2%
1%
1%
2%
1%
2%
b
5%
7%
9%
4%
15%
12%
11%
11%
15%
87%
13%
58%
42%
46%
54%
Internet - not broadband access
*
-
-
-
-
-
-
-
-
-
*
-
-
*
-
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
TV service
869
60
124
86
59
96
104
48
47
82
788
81
603
264
440
429
51%
41%
47%
49%
52%
70%
53%
39%
65%
44%
54%
33%
54%
45%
48%
55%
g
abcdfgi
ag
abcdfgi
k
m
n
7%
14%
10%
7%
11%
12%
6%
5%
9%
91%
9%
69%
30%
51%
49%
Don't know
2
-
-
-
-
-
-
-
-
2
2
-
2
-
*
2
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
89%
100%
-%
100%
-%
11%
89%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
1574
773
800
172
264
618
520
147
150
222
453
512
440
343
278
1316
138
79
41
59%
59%
58%
47%
56%
68%
56%
36%
52%
68%
76%
72%
61%
59%
42%
59%
59%
60%
55%
c
cdf
c
g
gh
ghi
lmn
n
n
49%
51%
11%
17%
39%
33%
9%
10%
14%
29%
33%
28%
22%
18%
84%
9%
5%
3%
One mobile phone
111
57
54
6
18
48
39
14
15
15
33
34
33
19
24
95
8
5
3
4%
4%
4%
2%
4%
5%
4%
3%
5%
5%
5%
5%
5%
3%
4%
4%
4%
4%
4%
c
c
52%
48%
5%
17%
43%
35%
12%
13%
13%
29%
31%
30%
17%
22%
86%
7%
4%
3%
More than one mobile phone
44
23
21
4
7
24
8
2
5
6
12
14
18
7
4
39
3
1
1
2%
2%
2%
1%
2%
3%
1%
*%
2%
2%
2%
2%
2%
1%
1%
2%
1%
*%
1%
f
g
g
n
n
53%
47%
10%
16%
56%
19%
4%
11%
15%
28%
32%
41%
17%
10%
91%
6%
1%
2%
Internet - Fixed Broadband access
1602
788
814
184
291
631
496
145
156
232
475
514
457
343
288
1340
137
85
40
60%
61%
59%
50%
62%
69%
53%
35%
54%
71%
80%
72%
63%
59%
43%
60%
59%
64%
54%
cf
cdf
g
gh
ghi
lmn
n
n
r
r
49%
51%
12%
18%
39%
31%
9%
10%
14%
30%
32%
29%
21%
18%
84%
9%
5%
2%
Internet - Mobile Broadband access
27
13
14
2
11
10
4
4
3
1
7
14
3
4
6
24
*
2
1
1%
1%
1%
1%
2%
1%
*%
1%
1%
*%
1%
2%
*%
1%
1%
1%
*%
2%
1%
cf
l
p
47%
53%
8%
40%
37%
15%
13%
11%
4%
25%
50%
12%
16%
22%
89%
1%
8%
3%
Internet - not broadband access
*
*
-
-
-
-
*
-
-
-
-
*
-
-
-
-
-
-
*
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
o
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TV service
869
424
445
111
178
356
225
71
89
124
250
251
232
219
167
708
86
55
21
32%
33%
32%
30%
38%
39%
24%
17%
31%
38%
42%
35%
32%
38%
25%
32%
37%
41%
28%
f
cf
cf
g
gh
gh
n
n
ln
r
or
49%
51%
13%
21%
41%
26%
8%
10%
14%
29%
29%
27%
25%
19%
81%
10%
6%
2%
Don't know
2
*
2
-
-
2
*
-
-
-
-
-
*
2
-
2
-
-
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
*%
11%
89%
-%
-%
89%
11%
-%
-%
-%
-%
-%
11%
89%
-%
89%
-%
-%
11%
DO NOT HAVE A PACKAGE/
BUNDLE OF SERVICES
979
472
507
172
160
251
395
254
120
87
106
172
243
210
353
816
91
44
28
37%
36%
37%
47%
34%
27%
43%
61%
42%
27%
18%
24%
34%
36%
53%
36%
39%
33%
39%
de
e
de
hij
ij
j
k
k
klm
48%
52%
18%
16%
26%
40%
26%
12%
9%
11%
18%
25%
21%
36%
83%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Landline phone
1574
140
239
165
103
120
192
118
66
173
1345
229
1024
546
859
715
59%
43%
64%
71%
54%
52%
77%
53%
58%
58%
58%
62%
66%
49%
68%
50%
adeg
adeghi
a
abdeghi
a
a
a
m
o
9%
15%
10%
7%
8%
12%
8%
4%
11%
85%
15%
65%
35%
55%
45%
One mobile phone
111
5
16
12
4
19
6
10
10
13
100
11
72
38
61
50
4%
1%
4%
5%
2%
8%
3%
4%
9%
4%
4%
3%
5%
3%
5%
3%
a
adf
a
abdfi
a
4%
15%
11%
3%
17%
6%
9%
9%
12%
90%
10%
65%
35%
55%
45%
More than one mobile phone
44
4
13
4
3
3
4
3
1
5
40
4
31
13
20
23
2%
1%
4%
2%
2%
1%
2%
1%
1%
2%
2%
1%
2%
1%
2%
2%
h
8%
30%
10%
7%
7%
9%
6%
2%
11%
91%
9%
70%
30%
47%
53%
Internet - Fixed Broadband access
1602
136
254
169
109
125
184
117
66
179
1368
233
1054
544
878
723
60%
42%
68%
72%
58%
54%
74%
52%
58%
60%
59%
64%
68%
49%
70%
51%
adeghi
adeghi
a
a
adeghi
a
a
a
m
o
9%
16%
11%
7%
8%
11%
7%
4%
11%
85%
15%
66%
34%
55%
45%
Internet - Mobile Broadband access
27
1
2
3
1
4
3
3
3
4
24
4
16
12
13
15
1%
*%
*%
1%
1%
2%
1%
1%
3%
1%
1%
1%
1%
1%
1%
1%
a
5%
7%
9%
4%
15%
12%
11%
11%
15%
87%
13%
58%
42%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Internet - not broadband access
*
-
-
-
-
-
-
-
-
-
*
-
-
*
-
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
TV service
869
60
124
86
59
96
104
48
47
82
788
81
603
264
440
429
32%
18%
34%
37%
31%
42%
42%
22%
42%
27%
34%
22%
39%
24%
35%
30%
ag
agi
ag
adgi
adgi
adgi
a
k
m
o
7%
14%
10%
7%
11%
12%
6%
5%
9%
91%
9%
69%
30%
51%
49%
Don't know
2
-
-
-
-
-
-
-
-
2
2
-
2
-
*
2
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
89%
100%
-%
100%
-%
11%
89%
DO NOT HAVE A PACKAGE/ BUNDLE
OF SERVICES
979
178
108
59
75
93
52
98
40
111
856
123
443
533
341
637
37%
55%
29%
25%
40%
40%
21%
44%
35%
37%
37%
33%
29%
48%
27%
45%
bcdefghi
f
bcf
bcf
bcfh
cf
cf
l
n
18%
11%
6%
8%
10%
5%
10%
4%
11%
87%
13%
45%
54%
35%
65%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
BT
471
229
242
50
55
174
193
33
39
67
158
181
141
85
64
387
43
21
20
28%
28%
28%
26%
18%
26%
36%
21%
23%
28%
32%
34%
30%
23%
21%
27%
30%
24%
44%
d
d
cde
gh
mn
mn
opq
49%
51%
11%
12%
37%
41%
7%
8%
14%
34%
38%
30%
18%
14%
82%
9%
5%
4%
Sky
450
216
234
62
110
181
97
38
40
57
130
127
124
106
93
359
41
37
13
27%
26%
27%
32%
36%
27%
18%
24%
24%
24%
27%
24%
26%
29%
30%
25%
29%
42%
29%
f
ef
f
k
opr
48%
52%
14%
25%
40%
22%
8%
9%
13%
29%
28%
28%
24%
21%
80%
9%
8%
3%
Virgin Media (previously NTL/
Telewest)
402
220
181
48
76
167
110
37
43
58
110
116
112
98
75
342
39
17
5
24%
27%
21%
25%
25%
25%
21%
24%
25%
24%
23%
22%
24%
26%
24%
24%
27%
19%
10%
b
r
qr
r
55%
45%
12%
19%
42%
27%
9%
11%
14%
27%
29%
28%
24%
19%
85%
10%
4%
1%
Talk Talk/ Carphone Warehouse
205
88
117
17
37
77
74
34
22
36
40
61
40
50
54
178
14
8
5
12%
11%
14%
9%
12%
12%
14%
21%
13%
15%
8%
11%
8%
14%
17%
13%
10%
9%
12%
hj
j
l
kl
43%
57%
8%
18%
38%
36%
17%
11%
18%
20%
30%
20%
24%
26%
87%
7%
4%
3%
Plusnet
40
18
22
3
9
13
16
6
6
3
13
11
16
7
7
36
1
2
1
2%
2%
3%
2%
3%
2%
3%
4%
4%
1%
3%
2%
3%
2%
2%
3%
1%
2%
1%
44%
56%
8%
21%
32%
39%
16%
16%
8%
32%
27%
40%
17%
16%
90%
4%
5%
1%
AOL
9
6
4
1
1
2
6
*
2
1
4
3
5
*
1
8
1
*
*
1%
1%
*%
*%
*%
*%
1%
*%
1%
1%
1%
1%
1%
*%
*%
1%
1%
*%
*%
62%
38%
7%
7%
22%
63%
2%
17%
13%
38%
34%
56%
2%
7%
87%
10%
2%
2%
Other
72
29
43
6
15
26
25
5
9
7
26
30
18
14
10
68
1
2
1
4%
4%
5%
3%
5%
4%
5%
3%
6%
3%
5%
6%
4%
4%
3%
5%
*%
3%
3%
p
40%
60%
8%
21%
36%
35%
7%
13%
10%
35%
41%
26%
19%
14%
94%
1%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
Don't know
8
4
5
6
1
-
1
1
-
1
1
2
1
3
1
7
1
-
*
*%
*%
1%
3%
*%
-%
*%
*%
-%
1%
*%
*%
*%
1%
*%
1%
*%
-%
1%
def
45%
55%
73%
18%
-%
9%
8%
-%
17%
14%
30%
18%
36%
16%
88%
8%
-%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
BT
471
47
96
54
27
19
57
27
10
49
343
128
301
169
302
169
28%
32%
37%
31%
24%
14%
29%
22%
14%
26%
24%
52%
27%
29%
33%
22%
eh
deghi
eh
eh
eh
eh
j
o
10%
20%
11%
6%
4%
12%
6%
2%
10%
73%
27%
64%
36%
64%
36%
Sky
450
39
62
46
25
47
39
31
22
48
405
45
312
136
237
214
27%
26%
24%
26%
22%
34%
20%
25%
30%
26%
28%
19%
28%
23%
26%
27%
bdf
f
k
m
9%
14%
10%
5%
10%
9%
7%
5%
11%
90%
10%
69%
30%
53%
47%
Virgin Media (previously NTL/ Telewest)
402
35
40
36
27
57
66
21
25
35
380
22
273
129
177
224
24%
24%
15%
21%
24%
41%
33%
17%
34%
19%
26%
9%
25%
22%
19%
29%
abcdgi
bcgi
bcgi
k
n
9%
10%
9%
7%
14%
16%
5%
6%
9%
95%
5%
68%
32%
44%
56%
Talk Talk/ Carphone Warehouse
205
14
39
15
26
9
16
23
8
28
192
13
119
86
108
97
12%
9%
15%
9%
23%
7%
8%
18%
11%
15%
13%
5%
11%
15%
12%
12%
ef
acefh
cef
ef
k
l
7%
19%
7%
13%
4%
8%
11%
4%
14%
93%
7%
58%
42%
53%
47%
Plusnet
40
2
2
7
2
2
6
4
*
11
28
12
27
14
22
18
2%
2%
1%
4%
2%
1%
3%
3%
1%
6%
2%
5%
2%
2%
2%
2%
h
beh
j
6%
5%
17%
5%
4%
14%
9%
1%
27%
70%
30%
66%
34%
56%
44%
AOL
9
-
4
1
-
-
-
1
1
2
7
2
2
7
7
2
1%
-%
1%
*%
-%
-%
-%
1%
1%
1%
1%
1%
*%
1%
1%
*%
l
-%
39%
7%
-%
-%
-%
8%
8%
25%
78%
22%
25%
75%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
Other
72
1
11
14
3
4
8
15
3
9
57
15
44
28
41
32
4%
1%
4%
8%
3%
3%
4%
12%
4%
5%
4%
6%
4%
5%
4%
4%
ade
abdefhi
2%
16%
20%
4%
5%
11%
21%
4%
12%
79%
21%
61%
39%
56%
44%
Don't know
8
1
1
-
1
-
2
1
-
-
6
2
4
5
6
2
*%
1%
*%
-%
1%
-%
1%
1%
-%
-%
*%
1%
*%
1%
1%
*%
14%
15%
-%
17%
-%
30%
12%
-%
-%
70%
30%
43%
57%
80%
20%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
LANDLINE & BROADBAND
735
359
376
78
113
263
281
79
67
104
212
258
208
139
130
631
50
32
22
43%
43%
43%
40%
37%
40%
53%
50%
40%
43%
43%
48%
44%
37%
42%
44%
35%
36%
48%
cde
m
pq
pq
49%
51%
11%
15%
36%
38%
11%
9%
14%
29%
35%
28%
19%
18%
86%
7%
4%
3%
LANDLINE, BROADBAND &
MULTI-CHANNEL TV
664
327
337
83
134
279
167
50
59
97
199
201
182
166
115
536
73
41
14
39%
39%
39%
43%
44%
42%
31%
32%
35%
41%
41%
37%
38%
45%
37%
38%
52%
46%
31%
f
f
f
g
kn
r
or
or
49%
51%
13%
20%
42%
25%
8%
9%
15%
30%
30%
27%
25%
17%
81%
11%
6%
2%
MULTI-CHANNEL TV &
BROADBAND
90
41
48
20
32
28
10
7
15
13
26
20
27
20
22
75
3
8
3
5%
5%
6%
10%
10%
4%
2%
4%
9%
5%
5%
4%
6%
5%
7%
5%
2%
9%
6%
ef
ef
f
k
op
p
46%
54%
22%
36%
31%
11%
8%
16%
14%
29%
23%
30%
23%
25%
84%
4%
9%
3%
LANDLINE & MULTI-CHANNEL TV
52
21
31
2
3
20
26
7
8
4
8
11
8
17
15
43
4
2
3
3%
2%
4%
1%
1%
3%
5%
4%
5%
1%
2%
2%
2%
5%
5%
3%
3%
2%
6%
cd
j
ij
kl
kl
o
40%
60%
5%
6%
39%
50%
13%
16%
7%
15%
21%
16%
34%
29%
83%
8%
4%
5%
LANDLINE, BROADBAND, MOBILE
& MULTI-CHANNEL TV
51
30
21
3
7
22
19
4
5
10
16
13
14
13
11
43
6
3
*
3%
4%
2%
2%
2%
3%
4%
2%
3%
4%
3%
2%
3%
4%
4%
3%
4%
3%
1%
r
r
59%
41%
6%
14%
43%
37%
8%
9%
19%
30%
25%
27%
26%
22%
84%
11%
5%
1%
LANDLINE, MOBILE &
BROADBAND
48
25
23
1
2
27
17
3
8
6
16
18
19
5
5
43
3
1
*
3%
3%
3%
1%
1%
4%
3%
2%
5%
3%
3%
3%
4%
1%
2%
3%
2%
1%
1%
cd
d
m
52%
48%
3%
4%
56%
37%
6%
17%
13%
33%
38%
40%
11%
11%
91%
7%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
MOBILE & BROADBAND
23
9
15
1
9
12
1
2
3
3
8
4
10
4
5
21
1
1
1
1%
1%
2%
1%
3%
2%
*%
1%
2%
1%
2%
1%
2%
1%
2%
1%
1%
1%
2%
f
f
37%
63%
5%
39%
52%
4%
9%
13%
14%
35%
19%
41%
17%
23%
89%
4%
2%
4%
LANDLINE & DIAL-UP
*
*
-
-
-
-
*
-
-
-
-
*
-
-
-
-
-
-
*
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
-%
1%
o
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
-%
-%
100%
OTHER
32
17
15
4
7
11
9
6
4
2
5
13
9
4
7
27
1
2
2
2%
2%
2%
2%
2%
2%
2%
4%
2%
1%
1%
2%
2%
1%
2%
2%
1%
2%
4%
ij
op
52%
48%
13%
23%
35%
29%
20%
11%
7%
17%
39%
28%
12%
21%
86%
3%
5%
6%
DON'T KNOW
2
*
2
-
-
2
*
-
-
-
-
-
*
2
-
2
-
-
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
*%
11%
89%
-%
-%
89%
11%
-%
-%
-%
-%
-%
11%
89%
-%
89%
-%
-%
11%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
LANDLINE & BROADBAND
735
81
127
76
50
32
87
67
21
89
582
153
442
292
434
301
43%
55%
49%
44%
44%
23%
44%
54%
28%
48%
40%
63%
40%
50%
47%
39%
eh
eh
eh
eh
eh
eh
eh
j
l
o
11%
17%
10%
7%
4%
12%
9%
3%
12%
79%
21%
60%
40%
59%
41%
LANDLINE, BROADBAND & MULTI-
CHANNEL TV
664
46
82
72
46
67
85
39
33
65
603
60
475
186
340
324
39%
31%
31%
41%
40%
48%
43%
31%
45%
35%
42%
25%
43%
32%
37%
42%
abgi
abg
abg
k
m
7%
12%
11%
7%
10%
13%
6%
5%
10%
91%
9%
72%
28%
51%
49%
MULTI-CHANNEL TV & BROADBAND
90
6
20
9
7
12
5
3
5
8
78
12
58
31
43
47
5%
4%
8%
5%
6%
9%
3%
3%
6%
4%
5%
5%
5%
5%
5%
6%
f
fg
7%
22%
10%
8%
13%
5%
4%
5%
9%
87%
13%
65%
35%
48%
52%
LANDLINE & MULTI-CHANNEL TV
52
8
4
2
3
6
9
3
4
5
48
3
27
24
19
33
3%
5%
1%
1%
3%
4%
4%
3%
5%
3%
3%
1%
2%
4%
2%
4%
c
c
c
n
15%
7%
4%
7%
11%
17%
7%
7%
9%
93%
7%
53%
47%
37%
63%
LANDLINE, BROADBAND, MOBILE &
MULTI-CHANNEL TV
51
-
14
3
2
9
5
2
6
1
48
4
32
19
29
22
3%
-%
6%
2%
2%
7%
3%
2%
8%
*%
3%
2%
3%
3%
3%
3%
ai
acgi
acdfgi
-%
28%
7%
4%
18%
10%
4%
11%
2%
93%
7%
63%
37%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
LANDLINE, MOBILE & BROADBAND
48
2
6
9
1
4
3
4
2
11
43
4
32
15
23
25
3%
2%
2%
5%
1%
3%
1%
4%
3%
6%
3%
2%
3%
3%
2%
3%
df
df
5%
13%
20%
2%
8%
6%
9%
5%
23%
91%
9%
68%
32%
48%
52%
MOBILE & BROADBAND
23
3
2
1
4
5
-
3
2
2
21
2
17
7
10
13
1%
2%
1%
*%
3%
4%
-%
3%
3%
1%
1%
1%
2%
1%
1%
2%
f
bcf
f
f
11%
7%
3%
15%
23%
-%
15%
9%
6%
89%
11%
72%
28%
44%
56%
LANDLINE & DIAL-UP
*
-
-
-
-
-
-
-
-
-
*
-
-
*
-
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
OTHER
32
3
7
2
-
4
2
3
1
5
28
4
21
11
19
13
2%
2%
3%
1%
-%
3%
1%
2%
1%
3%
2%
2%
2%
2%
2%
2%
10%
23%
8%
-%
12%
7%
8%
2%
16%
87%
13%
67%
33%
59%
41%
DON'T KNOW
2
-
-
-
-
-
-
-
-
2
2
-
2
-
*
2
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
89%
100%
-%
100%
-%
11%
89%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2311
1140
1171
265
402
862
782
258
253
359
574
625
742
473
471
1413
281
323
294
Effective Weighted Sample
1643
805
838
184
289
613
564
181
184
246
429
452
540
345
333
1260
188
229
258
Total
1696
829
868
193
307
664
532
159
169
239
489
539
477
370
310
1421
142
88
45
49%
51%
11%
18%
39%
31%
9%
10%
14%
29%
32%
28%
22%
18%
84%
8%
5%
3%
DOUBLE PLAY
918
439
479
103
162
328
325
99
95
125
256
299
262
183
175
785
60
44
30
54%
53%
55%
53%
53%
49%
61%
62%
56%
52%
52%
55%
55%
49%
56%
55%
42%
49%
65%
de
ij
p
opq
48%
52%
11%
18%
36%
35%
11%
10%
14%
28%
33%
28%
20%
19%
86%
7%
5%
3%
TRIPLE PLAY
718
355
363
87
137
309
186
55
69
104
216
222
201
172
123
585
77
41
15
42%
43%
42%
45%
45%
47%
35%
34%
41%
44%
44%
41%
42%
47%
40%
41%
54%
46%
33%
f
f
f
g
r
or
r
49%
51%
12%
19%
43%
26%
8%
10%
14%
30%
31%
28%
24%
17%
81%
11%
6%
2%
QUAD PLAY
54
34
20
3
8
22
21
5
5
10
15
15
14
13
12
45
6
3
*
3%
4%
2%
2%
3%
3%
4%
3%
3%
4%
3%
3%
3%
4%
4%
3%
4%
4%
1%
b
r
r
r
62%
38%
6%
15%
40%
39%
9%
8%
18%
29%
28%
26%
25%
21%
83%
10%
6%
1%
Don't know
6
1
5
-
1
5
*
*
-
-
2
3
*
2
1
5
-
1
*
*%
*%
1%
-%
*%
1%
*%
*%
-%
-%
*%
1%
*%
*%
*%
*%
-%
1%
*%
9%
91%
-%
15%
82%
3%
5%
-%
-%
32%
55%
3%
27%
15%
87%
-%
9%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2311
113
181
184
143
143
197
138
155
159
1673
638
1405
902
1295
1016
Effective Weighted Sample
1643
109
170
178
137
137
190
133
149
152
1358
301
997
666
900
744
Total
1696
149
263
175
114
138
197
125
73
187
1453
244
1108
585
918
779
9%
15%
10%
7%
8%
12%
7%
4%
11%
86%
14%
65%
34%
54%
46%
DOUBLE PLAY
918
100
156
90
65
56
103
79
32
105
746
173
557
360
515
404
54%
67%
59%
52%
57%
41%
53%
63%
43%
56%
51%
71%
50%
62%
56%
52%
cefh
eh
eh
e
ceh
eh
j
l
11%
17%
10%
7%
6%
11%
9%
3%
11%
81%
19%
61%
39%
56%
44%
TRIPLE PLAY
718
49
92
80
47
72
88
44
36
77
652
67
512
204
370
349
42%
33%
35%
46%
41%
52%
45%
35%
49%
41%
45%
27%
46%
35%
40%
45%
ab
abg
a
abg
k
m
7%
13%
11%
7%
10%
12%
6%
5%
11%
91%
9%
71%
28%
51%
49%
QUAD PLAY
54
-
13
5
2
10
4
2
6
4
50
4
35
19
34
20
3%
-%
5%
3%
2%
7%
2%
2%
8%
2%
3%
2%
3%
3%
4%
3%
a
adfgi
acdfgi
-%
23%
9%
4%
18%
7%
4%
10%
7%
92%
8%
64%
36%
62%
38%
Don't know
6
-
2
-
-
-
1
-
*
2
5
*
4
2
*
6
*%
-%
1%
-%
-%
-%
1%
-%
*%
1%
*%
*%
*%
*%
*%
1%
n
-%
32%
-%
-%
-%
23%
-%
5%
27%
95%
5%
63%
37%
3%
97%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
LANDLINE & BROADBAND
735
359
376
78
113
263
281
79
67
104
212
258
208
139
130
631
50
32
22
27%
28%
27%
21%
24%
29%
30%
19%
23%
32%
36%
36%
29%
24%
20%
28%
22%
24%
29%
c
cd
gh
gh
lmn
mn
p
p
49%
51%
11%
15%
36%
38%
11%
9%
14%
29%
35%
28%
19%
18%
86%
7%
4%
3%
LANDLINE, BROADBAND &
MULTI-CHANNEL TV
664
327
337
83
134
279
167
50
59
97
199
201
182
166
115
536
73
41
14
25%
25%
24%
23%
29%
31%
18%
12%
21%
30%
33%
28%
25%
29%
17%
24%
31%
31%
19%
f
f
cf
g
gh
gh
n
n
n
r
or
or
49%
51%
13%
20%
42%
25%
8%
9%
15%
30%
30%
27%
25%
17%
81%
11%
6%
2%
MULTI-CHANNEL TV &
BROADBAND
90
41
48
20
32
28
10
7
15
13
26
20
27
20
22
75
3
8
3
3%
3%
4%
5%
7%
3%
1%
2%
5%
4%
4%
3%
4%
3%
3%
3%
1%
6%
4%
f
ef
f
g
g
op
p
46%
54%
22%
36%
31%
11%
8%
16%
14%
29%
23%
30%
23%
25%
84%
4%
9%
3%
LANDLINE & MULTI-CHANNEL TV
52
21
31
2
3
20
26
7
8
4
8
11
8
17
15
43
4
2
3
2%
2%
2%
1%
1%
2%
3%
2%
3%
1%
1%
2%
1%
3%
2%
2%
2%
2%
4%
d
cd
l
o
40%
60%
5%
6%
39%
50%
13%
16%
7%
15%
21%
16%
34%
29%
83%
8%
4%
5%
LANDLINE, BROADBAND, MOBILE
& MULTI-CHANNEL TV
51
30
21
3
7
22
19
4
5
10
16
13
14
13
11
43
6
3
*
2%
2%
2%
1%
2%
2%
2%
1%
2%
3%
3%
2%
2%
2%
2%
2%
2%
2%
*%
g
g
r
r
r
59%
41%
6%
14%
43%
37%
8%
9%
19%
30%
25%
27%
26%
22%
84%
11%
5%
1%
LANDLINE, MOBILE &
BROADBAND
48
25
23
1
2
27
17
3
8
6
16
18
19
5
5
43
3
1
*
2%
2%
2%
*%
*%
3%
2%
1%
3%
2%
3%
3%
3%
1%
1%
2%
1%
1%
1%
cd
cd
g
g
mn
mn
52%
48%
3%
4%
56%
37%
6%
17%
13%
33%
38%
40%
11%
11%
91%
7%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
MOBILE & BROADBAND
23
9
15
1
9
12
1
2
3
3
8
4
10
4
5
21
1
1
1
1%
1%
1%
*%
2%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
1%
cf
f
37%
63%
5%
39%
52%
4%
9%
13%
14%
35%
19%
41%
17%
23%
89%
4%
2%
4%
LANDLINE & DIAL-UP
*
*
-
-
-
-
*
-
-
-
-
*
-
-
-
-
-
-
*
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
o
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
-%
-%
100%
OTHER
32
17
15
4
7
11
9
6
4
2
5
13
9
4
7
27
1
2
2
1%
1%
1%
1%
2%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
*%
1%
3%
op
52%
48%
13%
23%
35%
29%
20%
11%
7%
17%
39%
28%
12%
21%
86%
3%
5%
6%
DON'T KNOW
2
*
2
-
-
2
*
-
-
-
-
-
*
2
-
2
-
-
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
*%
11%
89%
-%
-%
89%
11%
-%
-%
-%
-%
-%
11%
89%
-%
89%
-%
-%
11%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
LANDLINE & BROADBAND
735
81
127
76
50
32
87
67
21
89
582
153
442
292
434
301
27%
25%
34%
33%
27%
14%
35%
30%
18%
30%
25%
42%
29%
26%
34%
21%
e
aeh
eh
eh
adeh
eh
eh
j
o
11%
17%
10%
7%
4%
12%
9%
3%
12%
79%
21%
60%
40%
59%
41%
LANDLINE, BROADBAND & MULTI-
CHANNEL TV
664
46
82
72
46
67
85
39
33
65
603
60
475
186
340
324
25%
14%
22%
31%
24%
29%
34%
17%
29%
22%
26%
17%
31%
17%
27%
23%
a
abgi
a
ag
abdgi
ag
a
k
m
o
7%
12%
11%
7%
10%
13%
6%
5%
10%
91%
9%
72%
28%
51%
49%
MULTI-CHANNEL TV & BROADBAND
90
6
20
9
7
12
5
3
5
8
78
12
58
31
43
47
3%
2%
5%
4%
4%
5%
2%
1%
4%
3%
3%
3%
4%
3%
3%
3%
afg
ag
7%
22%
10%
8%
13%
5%
4%
5%
9%
87%
13%
65%
35%
48%
52%
LANDLINE & MULTI-CHANNEL TV
52
8
4
2
3
6
9
3
4
5
48
3
27
24
19
33
2%
2%
1%
1%
2%
2%
4%
2%
3%
2%
2%
1%
2%
2%
2%
2%
c
15%
7%
4%
7%
11%
17%
7%
7%
9%
93%
7%
53%
47%
37%
63%
LANDLINE, BROADBAND, MOBILE &
MULTI-CHANNEL TV
51
-
14
3
2
9
5
2
6
1
48
4
32
19
29
22
2%
-%
4%
1%
1%
4%
2%
1%
5%
*%
2%
1%
2%
2%
2%
2%
agi
agi
a
acdgi
-%
28%
7%
4%
18%
10%
4%
11%
2%
93%
7%
63%
37%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE - I.E. SIMPLE BUNDLE
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
LANDLINE, MOBILE & BROADBAND
48
2
6
9
1
4
3
4
2
11
43
4
32
15
23
25
2%
1%
2%
4%
*%
2%
1%
2%
2%
4%
2%
1%
2%
1%
2%
2%
ad
ad
5%
13%
20%
2%
8%
6%
9%
5%
23%
91%
9%
68%
32%
48%
52%
MOBILE & BROADBAND
23
3
2
1
4
5
-
3
2
2
21
2
17
7
10
13
1%
1%
*%
*%
2%
2%
-%
2%
2%
1%
1%
1%
1%
1%
1%
1%
f
f
f
11%
7%
3%
15%
23%
-%
15%
9%
6%
89%
11%
72%
28%
44%
56%
LANDLINE & DIAL-UP
*
-
-
-
-
-
-
-
-
-
*
-
-
*
-
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
OTHER
32
3
7
2
-
4
2
3
1
5
28
4
21
11
19
13
1%
1%
2%
1%
-%
2%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
d
d
d
10%
23%
8%
-%
12%
7%
8%
2%
16%
87%
13%
67%
33%
59%
41%
DON'T KNOW
2
-
-
-
-
-
-
-
-
2
2
-
2
-
*
2
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
89%
100%
-%
100%
-%
11%
89%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
NO PACKAGES
979
472
507
172
160
251
395
254
120
87
106
172
243
210
353
816
91
44
28
37%
36%
37%
47%
34%
27%
43%
61%
42%
27%
18%
24%
34%
36%
53%
36%
39%
33%
39%
de
e
de
hij
ij
j
k
k
klm
48%
52%
18%
16%
26%
40%
26%
12%
9%
11%
18%
25%
21%
36%
83%
9%
4%
3%
DOUBLE PLAY
918
439
479
103
162
328
325
99
95
125
256
299
262
183
175
785
60
44
30
34%
34%
35%
28%
35%
36%
35%
24%
33%
38%
43%
42%
36%
32%
26%
35%
26%
33%
40%
c
c
g
g
gh
lmn
n
n
p
p
opq
48%
52%
11%
18%
36%
35%
11%
10%
14%
28%
33%
28%
20%
19%
86%
7%
5%
3%
TRIPLE PLAY
718
355
363
87
137
309
186
55
69
104
216
222
201
172
123
585
77
41
15
27%
27%
26%
24%
29%
34%
20%
13%
24%
32%
36%
31%
28%
30%
19%
26%
33%
31%
21%
f
cf
g
gh
gh
n
n
n
r
or
r
49%
51%
12%
19%
43%
26%
8%
10%
14%
30%
31%
28%
24%
17%
81%
11%
6%
2%
QUAD PLAY
54
34
20
3
8
22
21
5
5
10
15
15
14
13
12
45
6
3
*
2%
3%
1%
1%
2%
2%
2%
1%
2%
3%
3%
2%
2%
2%
2%
2%
2%
2%
*%
b
r
r
r
62%
38%
6%
15%
40%
39%
9%
8%
18%
29%
28%
26%
25%
21%
83%
10%
6%
1%
Don't know
6
1
5
-
1
5
*
*
-
-
2
3
*
2
1
5
-
1
*
*%
*%
*%
-%
*%
1%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
*%
*%
f
9%
91%
-%
15%
82%
3%
5%
-%
-%
32%
55%
3%
27%
15%
87%
-%
9%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
NO PACKAGES
979
178
108
59
75
93
52
98
40
111
856
123
443
533
341
637
37%
55%
29%
25%
40%
40%
21%
44%
35%
37%
37%
33%
29%
48%
27%
45%
bcdefghi
f
bcf
bcf
bcfh
cf
cf
l
n
18%
11%
6%
8%
10%
5%
10%
4%
11%
87%
13%
45%
54%
35%
65%
DOUBLE PLAY
918
100
156
90
65
56
103
79
32
105
746
173
557
360
515
404
34%
30%
42%
39%
34%
24%
42%
35%
28%
35%
32%
47%
36%
32%
41%
29%
aeh
eh
e
aeh
e
e
j
m
o
11%
17%
10%
7%
6%
11%
9%
3%
11%
81%
19%
61%
39%
56%
44%
TRIPLE PLAY
718
49
92
80
47
72
88
44
36
77
652
67
512
204
370
349
27%
15%
25%
34%
25%
31%
35%
20%
32%
26%
28%
18%
33%
18%
29%
25%
a
abdgi
a
ag
abdgi
ag
a
k
m
o
7%
13%
11%
7%
10%
12%
6%
5%
11%
91%
9%
71%
28%
51%
49%
QUAD PLAY
54
-
13
5
2
10
4
2
6
4
50
4
35
19
34
20
2%
-%
3%
2%
1%
4%
2%
1%
5%
1%
2%
1%
2%
2%
3%
1%
a
a
adgi
a
adfgi
o
-%
23%
9%
4%
18%
7%
4%
10%
7%
92%
8%
64%
36%
62%
38%
Don't know
6
-
2
-
-
-
1
-
*
2
5
*
4
2
*
6
*%
-%
*%
-%
-%
-%
1%
-%
*%
1%
*%
*%
*%
*%
*%
*%
n
-%
32%
-%
-%
-%
23%
-%
5%
27%
95%
5%
63%
37%
3%
97%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED BROADBAND
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2781
1376
1405
410
483
1005
883
313
299
412
665
737
916
560
568
1721
345
380
335
Effective Weighted Sample
1975
977
999
288
345
710
640
220
215
283
496
529
666
407
403
1535
226
264
292
Total
2074
1030
1044
303
375
785
611
199
205
284
567
645
601
438
391
1756
165
101
51
50%
50%
15%
18%
38%
29%
10%
10%
14%
27%
31%
29%
21%
19%
85%
8%
5%
2%
FIXED BROADBAND
STANDALONE
472
242
230
119
84
154
116
54
49
52
92
130
144
95
103
416
29
16
11
23%
23%
22%
39%
23%
20%
19%
27%
24%
18%
16%
20%
24%
22%
26%
24%
17%
16%
22%
def
ij
j
k
pq
51%
49%
25%
18%
33%
24%
11%
10%
11%
19%
28%
31%
20%
22%
88%
6%
3%
2%
FIXED BROADBAND BUNDLE
1602
788
814
184
291
631
496
145
156
232
475
514
457
343
288
1340
137
85
40
77%
77%
78%
61%
77%
80%
81%
73%
76%
82%
84%
80%
76%
78%
74%
76%
83%
84%
78%
c
c
c
g
gh
n
o
o
49%
51%
12%
18%
39%
31%
9%
10%
14%
30%
32%
29%
21%
18%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED BROADBAND
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2781
195
227
210
183
163
207
166
176
194
2004
777
1676
1100
1485
1296
Effective Weighted Sample
1975
188
214
203
176
157
199
160
169
185
1633
364
1185
810
1022
954
Total
2074
254
331
201
144
157
208
151
82
228
1781
293
1335
735
1046
1028
12%
16%
10%
7%
8%
10%
7%
4%
11%
86%
14%
64%
35%
50%
50%
FIXED BROADBAND STANDALONE
472
117
77
32
34
32
24
33
16
49
413
60
282
191
168
304
23%
46%
23%
16%
24%
20%
12%
22%
20%
22%
23%
20%
21%
26%
16%
30%
bcdefghi
f
cf
f
f
f
f
l
n
25%
16%
7%
7%
7%
5%
7%
3%
10%
87%
13%
60%
40%
36%
64%
FIXED BROADBAND BUNDLE
1602
136
254
169
109
125
184
117
66
179
1368
233
1054
544
878
723
77%
54%
77%
84%
76%
80%
88%
78%
80%
78%
77%
80%
79%
74%
84%
70%
a
ad
a
a
abdeghi
a
a
a
m
o
9%
16%
11%
7%
8%
11%
7%
4%
11%
85%
15%
66%
34%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED LINE
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
FIXED LINE STANDALONE
685
330
355
91
71
180
344
135
74
65
108
162
174
147
201
580
53
31
21
30%
30%
31%
35%
21%
23%
40%
48%
33%
23%
19%
24%
28%
30%
42%
31%
28%
28%
34%
de
de
hij
ij
k
klm
48%
52%
13%
10%
26%
50%
20%
11%
9%
16%
24%
25%
21%
29%
85%
8%
4%
3%
FIXED LINE BUNDLE
1574
773
800
172
264
618
520
147
150
222
453
512
440
343
278
1316
138
79
41
70%
70%
69%
65%
79%
77%
60%
52%
67%
77%
81%
76%
72%
70%
58%
69%
72%
72%
66%
cf
cf
g
gh
gh
mn
n
n
49%
51%
11%
17%
39%
33%
9%
10%
14%
29%
33%
28%
22%
18%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED LINE
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
FIXED LINE STANDALONE
685
139
103
41
53
53
41
49
24
78
585
100
303
381
295
390
30%
50%
30%
20%
34%
31%
17%
29%
26%
31%
30%
31%
23%
41%
26%
35%
bcdefghi
cf
cf
cf
cf
f
cf
l
n
20%
15%
6%
8%
8%
6%
7%
3%
11%
85%
15%
44%
56%
43%
57%
FIXED LINE BUNDLE
1574
140
239
165
103
120
192
118
66
173
1345
229
1024
546
859
715
70%
50%
70%
80%
66%
69%
83%
71%
74%
69%
70%
69%
77%
59%
74%
65%
a
abdegi
a
a
abdeghi
a
a
a
m
o
9%
15%
10%
7%
8%
12%
8%
4%
11%
85%
15%
65%
35%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
FIXED LINE PURCHASING BEHAVIOUR - PRE-PAYMENT
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3148
1541
1607
354
436
1024
1334
467
344
423
662
784
953
663
747
1905
403
423
417
Effective Weighted Sample
2203
1074
1128
244
312
720
944
323
243
288
494
557
688
471
522
1691
262
298
362
Total
2259
1103
1155
263
334
798
863
282
224
287
562
675
614
490
479
1896
191
109
62
49%
51%
12%
15%
35%
38%
12%
10%
13%
25%
30%
27%
22%
21%
84%
8%
5%
3%
PRE-PAYMENT ONLY
31
21
10
2
2
12
16
2
4
4
6
10
8
4
9
27
2
1
1
1%
2%
1%
1%
1%
1%
2%
1%
2%
1%
1%
2%
1%
1%
2%
1%
1%
1%
2%
b
67%
33%
6%
6%
38%
50%
8%
11%
13%
20%
33%
26%
12%
29%
86%
6%
4%
5%
BUNDLE AND PRE-PAYMENT
78
39
39
4
9
32
33
3
7
17
29
27
32
12
7
66
5
3
3
3%
4%
3%
2%
3%
4%
4%
1%
3%
6%
5%
4%
5%
2%
2%
4%
3%
3%
5%
g
g
n
mn
50%
50%
6%
12%
41%
42%
4%
8%
22%
38%
35%
41%
15%
10%
85%
7%
4%
4%
BUNDLE ONLY
1496
735
761
168
255
587
487
144
144
205
424
485
408
332
271
1250
133
76
38
66%
67%
66%
64%
76%
74%
56%
51%
64%
72%
75%
72%
66%
68%
56%
66%
69%
69%
61%
f
cf
cf
g
g
gh
ln
n
n
r
r
49%
51%
11%
17%
39%
33%
10%
10%
14%
28%
32%
27%
22%
18%
84%
9%
5%
3%
NEITHER BUNDLE NOR PRE-
PAYMENT
654
309
344
89
69
168
328
133
70
60
102
152
166
143
192
553
51
29
20
29%
28%
30%
34%
21%
21%
38%
47%
31%
21%
18%
23%
27%
29%
40%
29%
27%
27%
32%
de
de
hij
ij
k
klm
47%
53%
14%
11%
26%
50%
20%
11%
9%
16%
23%
25%
22%
29%
85%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
FIXED LINE PURCHASING BEHAVIOUR - PRE-PAYMENT
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3148
216
239
220
204
184
236
189
200
217
2240
908
1680
1462
1695
1453
Effective Weighted Sample
2203
208
225
212
195
176
227
182
191
207
1808
421
1178
1055
1150
1054
Total
2259
279
342
206
156
172
232
167
90
251
1929
329
1327
927
1154
1104
12%
15%
9%
7%
8%
10%
7%
4%
11%
85%
15%
59%
41%
51%
49%
PRE-PAYMENT ONLY
31
-
10
4
2
-
2
-
1
7
24
7
16
15
13
19
1%
-%
3%
2%
1%
-%
1%
-%
2%
3%
1%
2%
1%
2%
1%
2%
aeg
aeg
aeg
-%
32%
14%
7%
-%
5%
-%
4%
23%
78%
22%
51%
49%
40%
60%
BUNDLE AND PRE-PAYMENT
78
7
9
11
3
2
5
2
9
18
67
11
49
29
50
28
3%
2%
3%
6%
2%
1%
2%
1%
10%
7%
3%
3%
4%
3%
4%
3%
eg
abdefg
abdefg
o
9%
12%
15%
4%
2%
7%
3%
11%
23%
86%
14%
63%
37%
64%
36%
BUNDLE ONLY
1496
134
230
154
100
118
187
116
57
155
1278
218
975
517
810
686
66%
48%
67%
74%
64%
69%
80%
69%
64%
62%
66%
66%
73%
56%
70%
62%
a
adhi
a
a
abdeghi
a
a
a
m
o
9%
15%
10%
7%
8%
12%
8%
4%
10%
85%
15%
65%
35%
54%
46%
NEITHER BUNDLE NOR PRE-PAYMENT
654
139
93
37
51
53
39
49
22
70
560
94
287
366
283
371
29%
50%
27%
18%
33%
31%
17%
29%
25%
28%
29%
28%
22%
39%
24%
34%
bcdefghi
cf
cf
cf
cf
f
cf
l
n
21%
14%
6%
8%
8%
6%
7%
3%
11%
86%
14%
44%
56%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE BROADBAND
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
219
117
102
34
59
86
40
26
16
26
62
61
65
44
49
136
24
19
40
Effective Weighted Sample
156
80
75
24
40
63
29
20
13
17
46
45
48
33
34
122
17
14
35
Total
169
87
81
22
44
75
29
18
13
17
54
58
43
38
30
143
15
5
6
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
85%
**
**
**
MOBILE BROADBAND
STANDALONE
142
75
67
**
**
**
**
**
**
**
**
**
**
**
**
119
**
**
**
84%
85%
82%
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
53%
47%
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
MOBILE BROADBAND BUNDLE
27
13
14
**
**
**
**
**
**
**
**
**
**
**
**
24
**
**
**
16%
15%
18%
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
47%
53%
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE BROADBAND
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
219
16
19
17
10
13
18
21
11
11
167
52
153
66
113
106
Effective Weighted Sample
156
16
18
17
9
12
17
20
11
11
132
24
110
47
83
72
Total
169
22
27
18
8
12
18
20
5
13
147
22
127
42
89
80
**
**
**
**
**
**
**
**
**
87%
**
75%
**
53%
47%
MOBILE BROADBAND STANDALONE
142
**
**
**
**
**
**
**
**
**
123
**
111
**
77
65
84%
**
**
**
**
**
**
**
**
**
84%
**
88%
**
86%
82%
**
**
**
**
**
**
**
**
**
87%
**
78%
**
54%
46%
MOBILE BROADBAND BUNDLE
27
**
**
**
**
**
**
**
**
**
24
**
16
**
13
15
16%
**
**
**
**
**
**
**
**
**
16%
**
12%
**
14%
18%
**
**
**
**
**
**
**
**
**
87%
**
58%
**
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE PHONE
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3425
1661
1764
505
595
1160
1165
556
389
449
691
788
1059
696
881
2080
450
439
456
Effective Weighted Sample
2407
1159
1248
351
428
819
823
387
283
308
516
562
768
494
621
1847
296
311
397
Total
2475
1199
1277
358
460
900
758
344
265
310
589
683
683
531
578
2079
211
119
67
48%
52%
14%
19%
36%
31%
14%
11%
13%
24%
28%
28%
21%
23%
84%
9%
5%
3%
MOBILE PHONE STANDALONE
2321
1118
1203
348
435
828
711
328
246
289
545
635
632
504
549
1944
200
113
64
94%
93%
94%
97%
94%
92%
94%
96%
93%
93%
92%
93%
93%
95%
95%
94%
95%
95%
94%
ef
48%
52%
15%
19%
36%
31%
14%
11%
12%
23%
27%
27%
22%
24%
84%
9%
5%
3%
MOBILE PHONE BUNDLE
154
80
74
10
25
72
47
15
19
21
45
48
51
27
29
134
11
5
4
6%
7%
6%
3%
6%
8%
6%
4%
7%
7%
8%
7%
7%
5%
5%
6%
5%
5%
6%
c
c
52%
48%
6%
16%
47%
30%
10%
13%
14%
29%
31%
33%
17%
19%
87%
7%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE PHONE
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3425
237
240
235
225
230
230
221
233
229
2479
946
1926
1493
1703
1722
Effective Weighted Sample
2407
229
226
227
216
220
222
213
223
219
2000
433
1356
1084
1149
1258
Total
2475
311
349
223
176
216
230
199
106
267
2134
341
1524
948
1167
1309
13%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
62%
38%
47%
53%
MOBILE PHONE STANDALONE
2321
303
319
208
169
194
220
187
95
249
1995
326
1421
897
1085
1236
94%
97%
92%
93%
96%
90%
95%
94%
90%
93%
93%
96%
93%
95%
93%
94%
bcehi
beh
eh
13%
14%
9%
7%
8%
9%
8%
4%
11%
86%
14%
61%
39%
47%
53%
MOBILE PHONE BUNDLE
154
8
29
16
7
22
10
13
11
18
139
15
103
51
81
73
6%
3%
8%
7%
4%
10%
5%
6%
10%
7%
7%
4%
7%
5%
7%
6%
ad
a
adf
adf
a
5%
19%
10%
4%
14%
7%
8%
7%
12%
90%
10%
67%
33%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - PAY TV SERVICE
Base : Those with a Pay TV service
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2222
1126
1096
327
364
806
725
287
233
305
489
534
668
495
525
1306
281
322
313
Effective Weighted Sample
1549
783
766
226
258
563
512
196
170
207
354
375
478
353
365
1163
183
230
274
Total
1593
808
785
237
273
621
461
178
160
205
404
452
430
371
340
1318
136
90
49
51%
49%
15%
17%
39%
29%
11%
10%
13%
25%
28%
27%
23%
21%
83%
9%
6%
3%
PAY TV STANDALONE
724
383
340
127
95
266
237
107
71
81
154
200
198
152
173
610
50
35
28
45%
47%
43%
53%
35%
43%
51%
60%
45%
39%
38%
44%
46%
41%
51%
46%
37%
39%
58%
de
d
de
hij
m
pq
opq
53%
47%
18%
13%
37%
33%
15%
10%
11%
21%
28%
27%
21%
24%
84%
7%
5%
4%
PAY TV BUNDLE
869
424
445
111
178
356
225
71
89
124
250
251
232
219
167
708
86
55
21
55%
53%
57%
47%
65%
57%
49%
40%
55%
61%
62%
56%
54%
59%
49%
54%
63%
61%
42%
cef
cf
g
g
g
n
r
or
or
49%
51%
13%
21%
41%
26%
8%
10%
14%
29%
29%
27%
25%
19%
81%
10%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - PAY TV SERVICE
Base : Those with a Pay TV service
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2222
137
145
139
148
147
173
134
141
142
1621
601
1312
905
1168
1054
Effective Weighted Sample
1549
133
137
135
142
141
167
130
136
135
1302
265
918
650
782
768
Total
1593
181
216
134
115
141
174
121
68
169
1388
205
1022
567
788
805
11%
14%
8%
7%
9%
11%
8%
4%
11%
87%
13%
64%
36%
49%
51%
PAY TV STANDALONE
724
120
92
48
56
45
69
72
20
87
600
124
419
303
348
376
45%
67%
42%
36%
49%
32%
40%
60%
30%
52%
43%
60%
41%
53%
44%
47%
bcdefhi
h
ceh
bcefh
cefh
j
l
17%
13%
7%
8%
6%
10%
10%
3%
12%
83%
17%
58%
42%
48%
52%
PAY TV BUNDLE
869
60
124
86
59
96
104
48
47
82
788
81
603
264
440
429
55%
33%
58%
64%
51%
68%
60%
40%
70%
48%
57%
40%
59%
47%
56%
53%
ag
adgi
a
adgi
agi
abdgi
a
k
m
7%
14%
10%
7%
11%
12%
6%
5%
9%
91%
9%
69%
30%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
7 days a week
(7.0)
1197
615
583
86
163
435
514
151
113
154
345
380
325
258
234
994
102
64
37
45%
47%
42%
24%
35%
47%
55%
37%
39%
47%
58%
53%
45%
45%
35%
44%
44%
48%
50%
b
c
cd
cde
gh
ghi
lmn
n
n
o
51%
49%
7%
14%
36%
43%
13%
9%
13%
29%
32%
27%
22%
20%
83%
9%
5%
3%
6 days a week
(6.0)
109
62
47
10
22
36
41
18
15
13
23
28
31
22
28
94
6
7
3
4%
5%
3%
3%
5%
4%
4%
4%
5%
4%
4%
4%
4%
4%
4%
4%
3%
5%
4%
57%
43%
9%
20%
33%
37%
17%
13%
12%
21%
26%
29%
20%
25%
86%
6%
6%
3%
5 days a week
(5.0)
213
109
104
29
51
86
47
21
20
29
57
52
65
47
48
169
26
12
6
8%
8%
8%
8%
11%
9%
5%
5%
7%
9%
10%
7%
9%
8%
7%
8%
11%
9%
8%
f
f
f
g
g
o
51%
49%
14%
24%
41%
22%
10%
9%
14%
27%
25%
31%
22%
23%
80%
12%
6%
3%
3 or 4 days a week
(3.5)
222
101
121
41
35
84
62
33
30
29
39
60
58
48
56
188
18
9
7
8%
8%
9%
11%
7%
9%
7%
8%
10%
9%
7%
8%
8%
8%
8%
8%
8%
6%
10%
f
f
j
45%
55%
19%
16%
38%
28%
15%
14%
13%
18%
27%
26%
22%
25%
85%
8%
4%
3%
1 or 2 days a week
(1.5)
209
105
105
42
42
65
60
43
25
26
38
56
49
45
59
175
19
12
3
8%
8%
8%
12%
9%
7%
6%
10%
8%
8%
6%
8%
7%
8%
9%
8%
8%
9%
4%
ef
j
r
r
r
50%
50%
20%
20%
31%
29%
21%
12%
12%
18%
27%
23%
22%
28%
84%
9%
6%
2%
Less often
(0.5)
116
56
60
17
24
36
39
16
16
11
17
22
36
26
32
100
9
4
3
4%
4%
4%
5%
5%
4%
4%
4%
5%
3%
3%
3%
5%
4%
5%
4%
4%
3%
4%
48%
52%
15%
21%
31%
33%
14%
13%
9%
15%
19%
31%
22%
28%
86%
8%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Never/ do not listen to the
radio
(0.0)
600
253
346
137
130
169
164
129
69
62
77
113
153
132
202
509
53
24
14
22%
19%
25%
37%
28%
18%
18%
31%
24%
19%
13%
16%
21%
23%
31%
23%
23%
18%
19%
a
def
ef
hij
j
j
k
k
klm
42%
58%
23%
22%
28%
27%
21%
12%
10%
13%
19%
26%
22%
34%
85%
9%
4%
2%
Don't know
8
*
8
3
1
4
1
1
2
1
*
1
3
1
3
7
*
1
*
*%
*%
1%
1%
*%
*%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
a
f
4%
96%
32%
11%
46%
12%
13%
30%
11%
2%
11%
35%
16%
38%
87%
2%
6%
4%
Mean number of days
during an average week
4.2
4.4
4.0
2.8
3.7
4.5
4.8
3.5
3.9
4.5
5.1
4.8
4.3
4.2
3.6
4.2
4.2
4.5
4.6
b
c
cd
cd
gh
ghi
lmn
n
n
o
op
Standard deviation
2.98
2.92
3.03
2.89
3.00
2.87
2.90
3.08
2.99
2.89
2.66
2.80
2.96
2.99
3.06
2.99
2.97
2.89
2.90
Standard error
.05
.07
.07
.13
.12
.08
.08
.12
.14
.13
.10
.10
.09
.11
.10
.06
.13
.13
.13
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
7 days a week
(7.0)
1197
106
206
120
78
103
125
85
45
126
1000
197
722
473
679
519
45%
33%
55%
51%
41%
45%
50%
38%
40%
42%
43%
54%
47%
42%
54%
37%
adeghi
adghi
a
a
agh
a
j
m
o
9%
17%
10%
7%
9%
10%
7%
4%
11%
84%
16%
60%
39%
57%
43%
6 days a week
(6.0)
109
12
15
6
5
11
18
9
6
12
92
17
64
45
56
53
4%
4%
4%
3%
2%
5%
7%
4%
5%
4%
4%
5%
4%
4%
4%
4%
cd
11%
14%
5%
4%
10%
16%
8%
5%
11%
84%
16%
59%
41%
51%
49%
5 days a week
(5.0)
213
24
30
20
15
10
14
20
9
26
184
29
157
56
111
102
8%
7%
8%
9%
8%
4%
6%
9%
8%
9%
8%
8%
10%
5%
9%
7%
e
m
11%
14%
9%
7%
5%
7%
10%
4%
12%
86%
14%
74%
26%
52%
48%
3 or 4 days a week
(3.5)
222
29
22
25
12
16
23
16
10
34
192
30
129
93
99
123
8%
9%
6%
11%
6%
7%
9%
7%
9%
11%
8%
8%
8%
8%
8%
9%
b
13%
10%
11%
5%
7%
10%
7%
5%
15%
87%
13%
58%
42%
45%
55%
1 or 2 days a week
(1.5)
209
22
31
18
21
19
13
19
13
18
181
28
111
99
94
115
8%
7%
8%
8%
11%
8%
5%
9%
12%
6%
8%
8%
7%
9%
7%
8%
f
afi
10%
15%
9%
10%
9%
6%
9%
6%
9%
87%
13%
53%
47%
45%
55%
Less often
(0.5)
116
15
17
9
7
10
17
12
5
8
103
14
64
53
46
71
4%
5%
5%
4%
4%
4%
7%
5%
4%
3%
4%
4%
4%
5%
4%
5%
i
13%
15%
8%
6%
9%
14%
10%
4%
6%
88%
12%
55%
45%
39%
61%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Never/ do not listen to the radio
(0.0)
600
116
49
34
51
60
38
60
25
75
549
51
300
297
171
429
22%
35%
13%
15%
27%
26%
15%
27%
22%
25%
24%
14%
19%
27%
14%
30%
bcdefghi
bcf
bcf
bcf
bc
bcf
k
l
n
19%
8%
6%
8%
10%
6%
10%
4%
12%
91%
9%
50%
50%
28%
72%
Don't know
8
3
-
1
-
-
1
3
-
-
7
1
5
3
3
5
*%
1%
-%
*%
-%
-%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
32%
-%
8%
-%
-%
12%
35%
-%
-%
86%
14%
60%
40%
40%
60%
Mean number of days during an
average week
4.2
3.3
4.9
4.7
3.8
4.0
4.7
3.8
4.0
4.1
4.1
4.9
4.4
3.9
4.9
3.6
adeghi
adeghi
a
adeghi
a
a
j
m
o
Standard deviation
2.98
3.08
2.78
2.77
3.07
3.09
2.85
3.05
2.96
2.96
3.00
2.75
2.89
3.07
2.73
3.07
Standard error
.05
.19
.17
.18
.20
.20
.18
.19
.19
.18
.06
.09
.07
.07
.06
.07
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
201
111
90
11
15
56
119
37
20
25
42
62
49
39
52
162
17
12
11
10%
11%
9%
5%
5%
8%
16%
13%
9%
10%
8%
10%
9%
9%
11%
9%
9%
11%
18%
cde
j
opq
55%
45%
6%
8%
28%
59%
18%
10%
12%
21%
31%
24%
19%
26%
80%
8%
6%
5%
At least weekly
153
76
78
19
31
41
62
24
14
22
22
46
42
29
36
125
14
9
6
7%
7%
8%
8%
9%
6%
8%
8%
7%
9%
4%
8%
7%
7%
8%
7%
8%
8%
9%
e
e
j
j
49%
51%
12%
20%
27%
41%
15%
9%
15%
14%
30%
28%
19%
24%
81%
9%
6%
4%
At least monthly
68
42
26
9
6
31
22
6
11
7
18
18
18
18
15
59
6
1
2
3%
4%
3%
4%
2%
4%
3%
2%
5%
3%
4%
3%
3%
4%
3%
3%
4%
1%
3%
q
62%
38%
13%
9%
45%
32%
9%
16%
10%
27%
27%
26%
26%
21%
86%
9%
2%
3%
Have tried it once
74
40
35
6
13
30
25
9
6
15
20
20
21
20
14
69
3
3
*
4%
4%
3%
3%
4%
4%
3%
3%
3%
6%
4%
3%
4%
4%
3%
4%
2%
2%
1%
pr
54%
46%
9%
17%
41%
33%
12%
8%
20%
26%
26%
29%
27%
18%
92%
4%
3%
1%
EVER
497
269
228
45
66
158
228
76
52
69
103
145
131
105
116
414
40
24
19
24%
26%
22%
20%
19%
21%
30%
27%
24%
26%
20%
24%
23%
24%
25%
24%
22%
23%
32%
cde
j
j
opq
54%
46%
9%
13%
32%
46%
15%
10%
14%
21%
29%
26%
21%
23%
83%
8%
5%
4%
Never
1110
562
549
127
183
411
389
155
113
140
293
325
313
243
230
911
106
60
34
54%
54%
54%
56%
54%
55%
51%
55%
52%
54%
56%
54%
55%
54%
50%
53%
59%
56%
57%
51%
49%
11%
16%
37%
35%
14%
10%
13%
26%
29%
28%
22%
21%
82%
10%
5%
3%
Do not have access to device
459
217
243
53
88
172
145
52
53
52
123
128
120
99
112
395
34
24
7
22%
21%
24%
24%
26%
23%
19%
18%
24%
20%
24%
21%
21%
22%
24%
23%
19%
22%
11%
f
f
r
r
r
47%
53%
12%
19%
38%
32%
11%
11%
11%
27%
28%
26%
22%
24%
86%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
201
42
29
5
12
10
26
8
7
22
179
22
91
110
108
93
10%
20%
9%
3%
9%
6%
12%
5%
8%
10%
10%
7%
7%
13%
10%
9%
bcdefghi
c
c
ceg
c
c
k
l
21%
14%
2%
6%
5%
13%
4%
4%
11%
89%
11%
45%
55%
54%
46%
At least weekly
153
32
17
14
7
8
11
11
5
19
130
23
76
77
77
76
7%
15%
5%
7%
5%
5%
5%
7%
6%
9%
7%
7%
6%
9%
7%
8%
bcdefgh
l
21%
11%
9%
5%
5%
7%
7%
3%
13%
85%
15%
49%
51%
50%
50%
At least monthly
68
8
14
4
3
10
6
6
2
7
59
9
46
22
35
33
3%
4%
5%
2%
2%
6%
3%
4%
2%
3%
3%
3%
4%
3%
3%
3%
c
12%
21%
5%
4%
14%
9%
9%
2%
10%
87%
13%
68%
32%
51%
49%
Have tried it once
74
17
16
11
2
4
4
7
1
7
62
12
48
26
32
43
4%
8%
5%
6%
1%
2%
2%
4%
1%
3%
4%
4%
4%
3%
3%
4%
defhi
dh
dh
h
23%
21%
15%
2%
5%
6%
10%
1%
9%
84%
16%
65%
35%
42%
58%
EVER
497
99
76
34
24
32
47
33
15
55
431
66
261
235
251
246
24%
47%
24%
17%
17%
19%
22%
20%
17%
25%
25%
21%
21%
29%
23%
25%
bcdefghi
l
20%
15%
7%
5%
6%
9%
7%
3%
11%
87%
13%
53%
47%
51%
49%
Never
1110
59
195
80
76
116
131
95
45
112
954
157
691
418
573
537
54%
28%
61%
40%
55%
68%
63%
59%
51%
50%
54%
50%
55%
51%
53%
55%
aci
a
ac
acdhi
achi
ac
ac
a
m
5%
18%
7%
7%
10%
12%
9%
4%
10%
86%
14%
62%
38%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
459
50
50
85
38
22
31
33
28
57
368
91
294
165
260
199
22%
24%
15%
43%
28%
13%
15%
20%
32%
26%
21%
29%
24%
20%
24%
20%
bef
abdefghi
bef
befg
bef
j
o
11%
11%
18%
8%
5%
7%
7%
6%
12%
80%
20%
64%
36%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
556
274
283
39
53
171
294
90
54
66
117
170
139
123
124
471
35
33
18
27%
26%
28%
17%
16%
23%
39%
32%
25%
25%
23%
28%
25%
28%
27%
27%
20%
30%
30%
d
cde
j
p
p
p
49%
51%
7%
10%
31%
53%
16%
10%
12%
21%
30%
25%
22%
22%
85%
6%
6%
3%
At least weekly
320
152
168
36
58
108
117
44
39
43
61
84
90
67
79
266
30
16
7
15%
15%
16%
16%
17%
15%
15%
16%
18%
17%
12%
14%
16%
15%
17%
15%
17%
15%
11%
j
47%
53%
11%
18%
34%
37%
14%
12%
14%
19%
26%
28%
21%
25%
83%
10%
5%
2%
At least monthly
112
67
46
14
14
44
40
16
15
14
22
37
24
24
27
100
7
4
2
5%
6%
4%
6%
4%
6%
5%
5%
7%
5%
4%
6%
4%
5%
6%
6%
4%
4%
3%
r
59%
41%
12%
13%
39%
35%
14%
13%
12%
20%
33%
21%
22%
24%
89%
6%
4%
1%
Have tried it once
43
20
24
7
3
18
15
8
5
6
15
7
15
10
11
38
1
3
*
2%
2%
2%
3%
1%
2%
2%
3%
2%
2%
3%
1%
3%
2%
2%
2%
1%
3%
*%
d
r
r
45%
55%
17%
6%
43%
34%
17%
11%
13%
34%
16%
35%
24%
25%
89%
3%
7%
1%
EVER
1032
512
520
96
129
342
465
157
113
129
216
297
267
225
242
875
74
57
26
50%
49%
51%
43%
38%
46%
61%
56%
52%
49%
42%
50%
47%
50%
53%
51%
41%
53%
44%
d
cde
j
j
j
pr
pr
50%
50%
9%
12%
33%
45%
15%
11%
12%
21%
29%
26%
22%
23%
85%
7%
5%
3%
Never
698
369
328
87
145
270
195
85
64
97
203
202
203
151
142
558
80
34
26
34%
35%
32%
39%
43%
36%
26%
30%
30%
37%
39%
34%
36%
34%
31%
32%
44%
31%
44%
f
ef
f
gh
oq
oq
53%
47%
12%
21%
39%
28%
12%
9%
14%
29%
29%
29%
22%
20%
80%
11%
5%
4%
Do not have access to device
337
166
171
42
63
130
101
40
40
36
100
99
94
71
73
287
26
17
7
16%
16%
17%
19%
19%
18%
13%
14%
19%
14%
19%
17%
17%
16%
16%
17%
15%
16%
11%
f
f
f
r
49%
51%
13%
19%
39%
30%
12%
12%
11%
30%
29%
28%
21%
22%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
556
67
90
46
37
45
51
40
21
74
462
94
286
269
290
267
27%
32%
28%
23%
27%
26%
25%
25%
24%
33%
26%
30%
23%
33%
27%
27%
c
l
12%
16%
8%
7%
8%
9%
7%
4%
13%
83%
17%
51%
48%
52%
48%
At least weekly
320
40
40
32
16
19
15
33
18
53
275
45
172
148
151
169
15%
19%
12%
16%
12%
11%
7%
21%
21%
24%
16%
14%
14%
18%
14%
17%
ef
f
bdef
bdef
bcdef
l
n
13%
12%
10%
5%
6%
5%
10%
6%
17%
86%
14%
54%
46%
47%
53%
At least monthly
112
15
29
5
5
8
7
9
5
17
96
16
72
40
57
56
5%
7%
9%
2%
4%
5%
3%
6%
5%
7%
5%
5%
6%
5%
5%
6%
c
cdf
c
13%
26%
4%
5%
7%
6%
8%
4%
15%
86%
14%
64%
36%
50%
50%
Have tried it once
43
5
3
11
2
1
6
5
-
6
37
6
27
17
24
19
2%
2%
1%
6%
2%
*%
3%
3%
-%
3%
2%
2%
2%
2%
2%
2%
h
bdeh
h
h
h
12%
7%
26%
5%
2%
13%
11%
-%
13%
87%
13%
62%
38%
55%
45%
EVER
1032
127
162
94
61
72
79
87
44
149
871
161
557
474
522
510
50%
61%
50%
47%
44%
42%
38%
54%
50%
67%
50%
51%
45%
58%
48%
52%
bcdef
f
ef
f
bcdefgh
l
12%
16%
9%
6%
7%
8%
8%
4%
14%
84%
16%
54%
46%
51%
49%
Never
698
45
118
48
52
75
105
57
23
35
601
97
468
228
378
320
34%
22%
37%
24%
38%
44%
50%
35%
26%
16%
34%
31%
38%
28%
35%
33%
achi
i
achi
achi
abcdghi
achi
i
m
6%
17%
7%
8%
11%
15%
8%
3%
5%
86%
14%
67%
33%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
337
37
42
58
25
24
25
17
21
39
281
56
221
116
186
151
16%
18%
13%
29%
18%
14%
12%
11%
24%
18%
16%
18%
18%
14%
17%
15%
abdefgi
befg
m
11%
12%
17%
7%
7%
7%
5%
6%
12%
83%
17%
66%
34%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
83
42
41
22
25
27
9
8
9
5
23
26
19
17
21
75
2
4
2
4%
4%
4%
10%
7%
4%
1%
3%
4%
2%
4%
4%
3%
4%
5%
4%
1%
4%
4%
ef
ef
f
p
p
p
50%
50%
26%
30%
32%
11%
10%
11%
6%
28%
32%
22%
20%
25%
90%
2%
5%
3%
At least weekly
134
78
56
35
33
59
7
19
13
18
42
36
47
22
29
120
6
4
3
6%
7%
6%
15%
10%
8%
1%
7%
6%
7%
8%
6%
8%
5%
6%
7%
4%
4%
5%
ef
f
f
m
p
58%
42%
26%
25%
44%
5%
14%
10%
13%
31%
27%
35%
16%
21%
90%
5%
3%
2%
At least monthly
85
49
36
23
16
31
14
10
5
14
28
30
30
15
10
73
7
3
1
4%
5%
3%
10%
5%
4%
2%
3%
2%
5%
5%
5%
5%
3%
2%
4%
4%
3%
3%
def
f
f
n
n
58%
42%
27%
19%
36%
17%
12%
6%
17%
33%
35%
35%
18%
12%
86%
9%
3%
2%
Have tried it once
132
65
67
19
34
56
23
11
9
13
54
44
37
22
29
125
3
2
2
6%
6%
7%
8%
10%
8%
3%
4%
4%
5%
10%
7%
7%
5%
6%
7%
2%
2%
3%
f
f
f
ghi
pqr
49%
51%
14%
26%
42%
17%
8%
7%
10%
41%
33%
28%
16%
22%
95%
2%
2%
1%
EVER
434
233
201
98
109
173
54
48
36
49
147
136
133
76
89
394
18
14
8
21%
22%
20%
43%
32%
23%
7%
17%
17%
19%
28%
23%
24%
17%
19%
23%
10%
13%
14%
def
ef
f
ghi
m
m
pqr
54%
46%
23%
25%
40%
12%
11%
8%
11%
34%
31%
31%
17%
20%
91%
4%
3%
2%
Never
1350
682
669
112
198
508
533
181
139
183
341
398
363
298
292
1114
129
66
42
65%
65%
66%
50%
59%
68%
70%
64%
64%
70%
66%
66%
64%
67%
64%
65%
71%
61%
71%
c
cd
cd
oq
oq
50%
50%
8%
15%
38%
39%
13%
10%
14%
25%
29%
27%
22%
22%
82%
10%
5%
3%
Do not have access to device
283
132
150
16
30
62
175
54
43
29
30
64
69
73
77
212
33
28
9
14%
13%
15%
7%
9%
8%
23%
19%
20%
11%
6%
11%
12%
16%
17%
12%
18%
26%
15%
cde
ij
ij
j
k
kl
o
opr
47%
53%
6%
11%
22%
62%
19%
15%
10%
11%
23%
24%
26%
27%
75%
12%
10%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
83
22
17
9
4
4
4
6
3
4
80
3
56
27
37
46
4%
11%
5%
5%
3%
3%
2%
4%
3%
2%
5%
1%
5%
3%
3%
5%
cdefghi
k
27%
21%
11%
5%
5%
5%
7%
4%
5%
96%
4%
68%
32%
45%
55%
At least weekly
134
21
19
20
4
12
7
14
8
15
117
17
97
37
59
75
6%
10%
6%
10%
3%
7%
3%
9%
9%
7%
7%
5%
8%
4%
5%
8%
df
df
df
df
m
n
16%
14%
15%
3%
9%
5%
11%
6%
11%
87%
13%
73%
27%
44%
56%
At least monthly
85
8
10
6
8
8
8
6
6
12
69
15
58
26
46
39
4%
4%
3%
3%
6%
5%
4%
4%
7%
5%
4%
5%
5%
3%
4%
4%
10%
12%
7%
10%
10%
9%
8%
7%
14%
82%
18%
69%
31%
54%
46%
Have tried it once
132
11
48
14
7
5
6
13
2
19
110
22
95
36
64
68
6%
5%
15%
7%
5%
3%
3%
8%
3%
8%
6%
7%
8%
4%
6%
7%
acdefghi
h
fh
efh
m
9%
37%
11%
5%
4%
4%
10%
2%
14%
83%
17%
72%
28%
48%
52%
EVER
434
63
95
49
23
30
25
39
19
50
376
57
308
126
206
228
21%
30%
30%
24%
17%
18%
12%
25%
22%
22%
21%
18%
25%
15%
19%
23%
def
def
f
f
f
f
m
n
15%
22%
11%
5%
7%
6%
9%
4%
11%
87%
13%
71%
29%
47%
53%
Never
1350
104
199
123
87
125
168
103
55
151
1150
201
823
526
729
621
65%
50%
62%
62%
63%
73%
80%
64%
62%
67%
66%
64%
66%
64%
67%
63%
a
a
a
abcdh
abcdghi
a
a
a
8%
15%
9%
6%
9%
12%
8%
4%
11%
85%
15%
61%
39%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
283
42
27
27
28
16
16
18
15
23
227
56
115
166
150
132
14%
20%
8%
14%
21%
9%
8%
11%
17%
10%
13%
18%
9%
20%
14%
13%
befgi
befgi
bef
j
l
15%
9%
10%
10%
6%
6%
6%
5%
8%
80%
20%
41%
59%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
120
49
71
8
20
46
46
23
10
12
30
35
34
18
33
101
15
4
1
6%
5%
7%
4%
6%
6%
6%
8%
5%
5%
6%
6%
6%
4%
7%
6%
8%
3%
2%
a
m
r
qr
41%
59%
7%
16%
39%
38%
19%
9%
10%
25%
29%
29%
15%
28%
84%
12%
3%
1%
At least weekly
168
81
86
29
30
58
51
21
19
15
48
59
48
23
38
135
21
8
3
8%
8%
8%
13%
9%
8%
7%
7%
9%
6%
9%
10%
9%
5%
8%
8%
12%
7%
5%
ef
m
m
r
or
49%
51%
17%
18%
35%
30%
12%
11%
9%
28%
35%
29%
13%
23%
81%
13%
5%
2%
At least monthly
175
93
81
17
31
81
45
11
12
20
76
72
50
39
14
148
16
7
3
8%
9%
8%
8%
9%
11%
6%
4%
5%
8%
15%
12%
9%
9%
3%
9%
9%
7%
6%
f
g
ghi
n
n
n
54%
46%
10%
18%
47%
26%
6%
7%
12%
44%
41%
29%
22%
8%
85%
9%
4%
2%
Have tried it once
137
67
70
13
17
66
41
6
14
19
50
49
42
26
21
121
10
5
1
7%
6%
7%
6%
5%
9%
5%
2%
6%
7%
10%
8%
7%
6%
5%
7%
6%
5%
2%
df
g
g
g
n
r
r
49%
51%
10%
13%
48%
30%
4%
10%
14%
36%
35%
30%
19%
15%
88%
7%
4%
1%
EVER
600
292
308
67
98
252
183
60
55
67
204
215
174
105
106
505
62
24
9
29%
28%
30%
30%
29%
34%
24%
21%
25%
26%
39%
36%
31%
23%
23%
29%
34%
22%
15%
f
ghi
mn
mn
qr
qr
r
49%
51%
11%
16%
42%
31%
10%
9%
11%
34%
36%
29%
17%
18%
84%
10%
4%
1%
Never
1246
662
584
145
203
437
460
173
137
175
286
335
338
288
284
1053
87
64
41
60%
63%
57%
64%
60%
59%
60%
61%
63%
67%
55%
56%
60%
64%
62%
61%
48%
60%
70%
b
j
k
k
p
p
opq
53%
47%
12%
16%
35%
37%
14%
11%
14%
23%
27%
27%
23%
23%
85%
7%
5%
3%
Do not have access to device
221
93
128
13
36
53
119
49
26
19
28
48
52
54
67
161
32
19
9
11%
9%
13%
6%
11%
7%
16%
17%
12%
7%
5%
8%
9%
12%
15%
9%
18%
18%
15%
a
c
cde
ij
j
k
kl
o
o
o
42%
58%
6%
16%
24%
54%
22%
12%
9%
13%
22%
23%
25%
30%
73%
14%
9%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
120
11
28
14
8
2
11
9
5
11
109
11
72
48
62
58
6%
5%
9%
7%
6%
1%
5%
6%
6%
5%
6%
4%
6%
6%
6%
6%
e
e
e
e
e
e
k
9%
23%
12%
7%
2%
9%
8%
4%
9%
91%
9%
60%
40%
51%
49%
At least weekly
168
21
15
28
8
5
17
18
8
16
138
29
99
68
84
84
8%
10%
5%
14%
6%
3%
8%
11%
9%
7%
8%
9%
8%
8%
8%
9%
e
bdei
e
be
e
12%
9%
17%
5%
3%
10%
11%
5%
10%
83%
17%
59%
41%
50%
50%
At least monthly
175
11
46
19
9
9
11
17
5
21
151
23
128
46
100
74
8%
5%
14%
10%
7%
5%
5%
10%
6%
9%
9%
7%
10%
6%
9%
8%
adefh
m
6%
26%
11%
5%
5%
6%
10%
3%
12%
87%
13%
73%
27%
58%
42%
Have tried it once
137
15
33
15
5
11
4
9
11
19
104
33
96
42
76
61
7%
7%
10%
8%
3%
6%
2%
6%
12%
8%
6%
11%
8%
5%
7%
6%
f
df
f
f
f
dfg
df
j
m
11%
24%
11%
3%
8%
3%
7%
8%
14%
76%
24%
70%
30%
55%
45%
EVER
600
57
123
77
30
27
42
53
29
67
503
97
396
204
322
277
29%
28%
38%
39%
22%
16%
20%
33%
33%
30%
29%
31%
32%
25%
30%
28%
e
adef
adef
def
def
ef
m
10%
21%
13%
5%
5%
7%
9%
5%
11%
84%
16%
66%
34%
54%
46%
Never
1246
110
184
101
91
130
153
100
52
133
1067
179
751
494
653
592
60%
53%
57%
51%
66%
76%
73%
62%
59%
59%
61%
57%
60%
60%
60%
60%
ac
abcdghi
abcghi
c
9%
15%
8%
7%
10%
12%
8%
4%
11%
86%
14%
60%
40%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
221
42
15
21
17
13
14
8
7
24
183
38
100
120
110
112
11%
20%
5%
11%
13%
8%
7%
5%
8%
11%
10%
12%
8%
15%
10%
11%
bcefghi
bg
bg
bg
l
19%
7%
10%
8%
6%
7%
3%
3%
11%
83%
17%
45%
54%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
74
38
36
6
17
27
23
8
2
4
31
33
19
11
11
59
7
6
1
4%
4%
3%
3%
5%
4%
3%
3%
1%
1%
6%
5%
3%
2%
2%
3%
4%
5%
2%
ghi
mn
r
52%
48%
8%
24%
37%
32%
10%
3%
5%
41%
44%
26%
15%
15%
81%
10%
8%
2%
At least weekly
116
65
51
23
25
46
23
12
8
11
38
40
40
20
15
100
10
5
2
6%
6%
5%
10%
7%
6%
3%
4%
4%
4%
7%
7%
7%
5%
3%
6%
5%
4%
3%
ef
f
f
h
n
n
r
56%
44%
19%
22%
39%
20%
11%
7%
9%
33%
35%
34%
17%
13%
86%
8%
4%
1%
At least monthly
126
66
60
21
30
51
24
10
11
16
61
52
38
21
15
109
12
4
1
6%
6%
6%
9%
9%
7%
3%
4%
5%
6%
12%
9%
7%
5%
3%
6%
6%
3%
2%
f
f
f
ghi
mn
n
r
r
52%
48%
16%
24%
40%
19%
8%
9%
13%
49%
41%
30%
17%
12%
87%
9%
3%
1%
Have tried it once
116
68
48
11
19
55
30
8
8
14
41
54
30
16
15
105
6
5
*
6%
7%
5%
5%
6%
7%
4%
3%
4%
6%
8%
9%
5%
4%
3%
6%
3%
5%
*%
f
gh
lmn
r
r
r
59%
41%
10%
17%
47%
26%
7%
7%
12%
36%
47%
26%
14%
13%
90%
5%
5%
*%
EVER
431
238
194
60
92
179
100
38
28
45
171
179
127
69
56
373
34
20
4
21%
23%
19%
27%
27%
24%
13%
13%
13%
17%
33%
30%
23%
15%
12%
22%
19%
18%
7%
b
f
f
f
ghi
lmn
mn
r
r
r
55%
45%
14%
21%
41%
23%
9%
6%
10%
40%
42%
29%
16%
13%
87%
8%
5%
1%
Never
1316
665
651
148
197
486
485
168
147
185
321
358
361
304
293
1104
103
65
46
64%
64%
64%
65%
59%
66%
64%
59%
68%
71%
62%
60%
64%
68%
64%
64%
57%
60%
77%
d
g
gj
k
p
opq
51%
49%
11%
15%
37%
37%
13%
11%
14%
24%
27%
27%
23%
22%
84%
8%
5%
3%
Do not have access to device
319
144
175
18
47
77
176
77
42
32
26
61
76
74
108
243
43
23
9
15%
14%
17%
8%
14%
10%
23%
27%
19%
12%
5%
10%
13%
17%
24%
14%
24%
21%
16%
a
c
cde
hij
ij
j
k
klm
or
o
45%
55%
6%
15%
24%
55%
24%
13%
10%
8%
19%
24%
23%
34%
76%
14%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
74
9
12
8
5
1
12
8
1
4
58
16
50
23
48
26
4%
4%
4%
4%
4%
1%
6%
5%
2%
2%
3%
5%
4%
3%
4%
3%
e
e
e
e
ehi
e
o
12%
16%
11%
7%
1%
16%
11%
2%
5%
79%
21%
68%
32%
65%
35%
At least weekly
116
15
27
18
8
6
8
7
4
7
95
21
71
45
57
59
6%
7%
8%
9%
6%
3%
4%
4%
4%
3%
5%
7%
6%
6%
5%
6%
ei
efhi
13%
23%
16%
7%
5%
7%
6%
3%
6%
82%
18%
61%
39%
50%
50%
At least monthly
126
8
39
9
7
6
7
15
9
11
112
14
90
35
66
60
6%
4%
12%
4%
5%
3%
3%
9%
10%
5%
6%
4%
7%
4%
6%
6%
acdefi
ef
acef
m
6%
31%
7%
6%
4%
5%
12%
7%
9%
89%
11%
72%
28%
53%
47%
Have tried it once
116
10
37
13
2
5
5
7
5
19
94
22
85
31
57
59
6%
5%
12%
7%
1%
3%
2%
5%
5%
9%
5%
7%
7%
4%
5%
6%
adefgh
df
def
m
9%
32%
12%
2%
4%
4%
6%
4%
17%
81%
19%
73%
27%
49%
51%
EVER
431
42
115
48
22
17
32
37
19
41
359
72
297
135
228
204
21%
20%
36%
24%
16%
10%
15%
23%
21%
18%
21%
23%
24%
16%
21%
21%
e
acdefghi
def
e
e
e
m
10%
27%
11%
5%
4%
7%
9%
4%
10%
83%
17%
69%
31%
53%
47%
Never
1316
116
188
123
95
135
160
98
49
140
1134
183
817
498
696
620
64%
56%
58%
62%
69%
79%
76%
61%
56%
63%
65%
58%
66%
61%
64%
63%
abh
abcdghi
abcghi
k
m
9%
14%
9%
7%
10%
12%
7%
4%
11%
86%
14%
62%
38%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
319
50
19
28
21
19
18
25
20
42
259
59
133
185
161
158
15%
24%
6%
14%
15%
11%
9%
16%
23%
19%
15%
19%
11%
23%
15%
16%
bcdef
b
bf
bf
bcef
bef
j
l
16%
6%
9%
7%
6%
6%
8%
6%
13%
81%
19%
42%
58%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
478
253
225
21
44
181
232
34
44
59
171
205
140
82
52
413
26
33
6
23%
24%
22%
9%
13%
24%
30%
12%
20%
22%
33%
34%
25%
18%
11%
24%
15%
31%
10%
cd
cde
g
g
ghi
lmn
mn
n
pr
opr
53%
47%
4%
9%
38%
49%
7%
9%
12%
36%
43%
29%
17%
11%
86%
5%
7%
1%
At least weekly
150
81
69
14
25
60
51
7
13
25
45
50
55
25
19
128
13
7
1
7%
8%
7%
6%
7%
8%
7%
2%
6%
10%
9%
8%
10%
6%
4%
7%
7%
7%
2%
g
g
g
n
mn
r
r
r
54%
46%
9%
16%
40%
34%
4%
9%
17%
30%
33%
37%
17%
13%
86%
9%
5%
1%
At least monthly
38
27
11
4
6
13
15
2
4
8
6
13
11
8
7
34
2
1
1
2%
3%
1%
2%
2%
2%
2%
1%
2%
3%
1%
2%
2%
2%
1%
2%
1%
1%
2%
b
g
71%
29%
10%
15%
35%
39%
5%
10%
22%
17%
34%
28%
20%
18%
90%
4%
4%
3%
Have tried it once
19
13
6
1
2
10
6
2
1
3
9
4
8
3
4
17
*
1
-
1%
1%
1%
*%
1%
1%
1%
1%
*%
1%
2%
1%
1%
1%
1%
1%
*%
1%
-%
r
69%
31%
5%
9%
55%
31%
10%
4%
16%
46%
19%
41%
19%
21%
92%
1%
7%
-%
EVER
685
374
311
40
76
265
304
45
62
95
231
271
213
118
82
593
41
43
8
33%
36%
30%
18%
22%
36%
40%
16%
28%
36%
44%
45%
38%
26%
18%
34%
23%
40%
13%
b
cd
cd
g
g
ghi
lmn
mn
n
pr
r
pr
55%
45%
6%
11%
39%
44%
7%
9%
14%
34%
40%
31%
17%
12%
87%
6%
6%
1%
Never
680
341
340
91
126
239
224
120
78
85
147
168
180
152
181
550
68
21
41
33%
33%
33%
40%
37%
32%
29%
42%
36%
32%
28%
28%
32%
34%
40%
32%
38%
20%
70%
ef
f
ij
j
kl
q
q
opq
50%
50%
13%
19%
35%
33%
18%
12%
12%
22%
25%
27%
22%
27%
81%
10%
3%
6%
Do not have access to device
701
332
370
95
135
238
233
118
77
82
141
160
170
177
194
577
71
43
10
34%
32%
36%
42%
40%
32%
31%
42%
36%
31%
27%
27%
30%
40%
42%
34%
39%
40%
17%
a
ef
ef
ij
j
kl
kl
r
r
or
47%
53%
13%
19%
34%
33%
17%
11%
12%
20%
23%
24%
25%
28%
82%
10%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
478
40
107
55
29
27
53
33
16
53
393
85
284
195
311
168
23%
19%
33%
27%
21%
16%
25%
21%
19%
24%
22%
27%
23%
24%
29%
17%
adeghi
eh
e
j
o
8%
22%
11%
6%
6%
11%
7%
3%
11%
82%
18%
59%
41%
65%
35%
At least weekly
150
22
21
15
11
9
6
18
5
21
127
23
92
58
80
70
7%
10%
6%
8%
8%
5%
3%
11%
6%
9%
7%
7%
7%
7%
7%
7%
f
f
f
ef
f
14%
14%
10%
7%
6%
4%
12%
4%
14%
84%
16%
61%
38%
53%
47%
At least monthly
38
-
6
4
3
4
3
4
2
7
33
5
24
14
23
15
2%
-%
2%
2%
3%
2%
2%
3%
2%
3%
2%
2%
2%
2%
2%
2%
a
a
a
-%
16%
10%
9%
10%
9%
11%
5%
19%
87%
13%
62%
38%
60%
40%
Have tried it once
19
-
3
6
1
-
3
3
1
-
13
6
11
7
13
6
1%
-%
1%
3%
1%
-%
1%
2%
1%
-%
1%
2%
1%
1%
1%
1%
aei
j
-%
17%
31%
6%
-%
17%
14%
7%
-%
69%
31%
61%
39%
69%
31%
EVER
685
62
137
79
45
40
65
59
25
81
566
119
411
274
427
259
33%
30%
43%
40%
32%
24%
31%
37%
28%
36%
32%
38%
33%
33%
39%
26%
adefh
eh
e
e
j
o
9%
20%
12%
7%
6%
10%
9%
4%
12%
83%
17%
60%
40%
62%
38%
Never
680
83
90
37
58
84
95
53
17
34
585
95
411
268
327
353
33%
40%
28%
19%
42%
49%
45%
33%
19%
15%
33%
30%
33%
33%
30%
36%
bchi
chi
bchi
bcghi
bcghi
chi
n
12%
13%
5%
8%
12%
14%
8%
2%
5%
86%
14%
60%
39%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
701
63
95
83
36
47
49
49
47
109
602
99
424
276
331
370
34%
30%
29%
42%
26%
27%
23%
31%
53%
49%
34%
32%
34%
34%
31%
38%
abdefg
abcdefg
abdefg
n
9%
14%
12%
5%
7%
7%
7%
7%
16%
86%
14%
61%
39%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
746
399
346
69
131
341
204
46
71
106
249
246
214
188
98
629
55
33
28
36%
38%
34%
31%
39%
46%
27%
16%
33%
40%
48%
41%
38%
42%
21%
37%
31%
31%
48%
b
cf
cdf
g
g
ghi
n
n
n
opq
54%
46%
9%
18%
46%
27%
6%
10%
14%
33%
33%
29%
25%
13%
84%
7%
4%
4%
At least weekly
533
261
272
76
82
175
201
45
40
81
146
180
149
110
95
443
42
37
10
26%
25%
27%
34%
24%
24%
26%
16%
18%
31%
28%
30%
26%
24%
21%
26%
23%
35%
18%
def
gh
gh
n
n
r
opr
49%
51%
14%
15%
33%
38%
8%
8%
15%
27%
34%
28%
21%
18%
83%
8%
7%
2%
At least monthly
91
50
41
10
18
27
36
14
12
9
14
24
30
19
18
79
5
6
1
4%
5%
4%
4%
5%
4%
5%
5%
6%
4%
3%
4%
5%
4%
4%
5%
3%
6%
2%
r
r
55%
45%
11%
20%
30%
39%
15%
13%
10%
15%
27%
33%
20%
20%
87%
5%
7%
1%
Have tried it once
27
16
12
5
6
10
6
2
3
3
9
7
11
2
8
25
1
1
-
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
2%
1%
2%
*%
2%
1%
1%
1%
-%
m
r
57%
43%
18%
23%
37%
22%
9%
12%
12%
34%
26%
39%
7%
28%
93%
4%
3%
-%
EVER
1397
726
671
160
237
553
447
107
126
200
419
457
404
318
218
1176
103
78
40
68%
69%
66%
71%
70%
75%
59%
38%
58%
76%
81%
76%
72%
71%
48%
68%
57%
72%
67%
f
f
f
g
gh
gh
n
n
n
p
p
p
52%
48%
11%
17%
40%
32%
8%
9%
14%
30%
33%
29%
23%
16%
84%
7%
6%
3%
Never
386
192
194
41
66
109
169
86
52
40
74
97
93
75
121
317
41
13
15
19%
18%
19%
18%
20%
15%
22%
30%
24%
15%
14%
16%
16%
17%
26%
18%
23%
12%
26%
e
ij
ij
klm
q
q
oq
50%
50%
11%
17%
28%
44%
22%
13%
10%
19%
25%
24%
20%
31%
82%
11%
3%
4%
Do not have access to device
284
129
155
24
34
80
146
90
40
22
26
44
68
54
118
227
36
17
4
14%
12%
15%
11%
10%
11%
19%
32%
18%
8%
5%
7%
12%
12%
26%
13%
20%
16%
7%
cde
hij
ij
k
k
klm
r
or
r
45%
55%
9%
12%
28%
52%
32%
14%
8%
9%
16%
24%
19%
42%
80%
13%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
746
78
127
80
43
57
81
56
24
83
632
114
570
175
412
334
36%
37%
39%
40%
31%
34%
39%
35%
27%
37%
36%
36%
46%
21%
38%
34%
h
h
h
h
h
m
10%
17%
11%
6%
8%
11%
8%
3%
11%
85%
15%
76%
23%
55%
45%
At least weekly
533
53
91
57
25
50
28
41
32
67
451
82
309
224
296
237
26%
25%
28%
29%
18%
29%
14%
25%
36%
30%
26%
26%
25%
27%
27%
24%
f
df
df
df
f
adfg
df
10%
17%
11%
5%
9%
5%
8%
6%
13%
85%
15%
58%
42%
56%
44%
At least monthly
91
9
16
11
4
9
9
11
2
8
80
11
49
42
56
36
4%
4%
5%
5%
3%
5%
4%
7%
2%
4%
5%
4%
4%
5%
5%
4%
h
10%
18%
12%
4%
10%
10%
12%
2%
9%
88%
12%
54%
46%
61%
39%
Have tried it once
27
3
4
5
3
1
3
2
1
5
25
2
15
12
13
14
1%
1%
1%
3%
2%
*%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
10%
13%
20%
9%
3%
11%
7%
2%
19%
91%
9%
56%
44%
48%
52%
EVER
1397
143
237
153
74
117
121
110
58
163
1188
209
943
454
777
620
68%
68%
74%
77%
54%
69%
58%
69%
65%
73%
68%
67%
76%
55%
72%
63%
df
df
dfh
df
df
d
df
m
o
10%
17%
11%
5%
8%
9%
8%
4%
12%
85%
15%
68%
32%
56%
44%
Never
386
39
45
16
49
37
74
29
9
19
318
68
192
193
190
196
19%
18%
14%
8%
35%
22%
35%
18%
11%
8%
18%
22%
15%
24%
18%
20%
chi
abceghi
chi
abceghi
chi
l
10%
12%
4%
13%
10%
19%
8%
2%
5%
82%
18%
50%
50%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
284
28
39
30
15
17
14
21
21
42
247
37
111
172
118
166
14%
13%
12%
15%
11%
10%
7%
13%
24%
19%
14%
12%
9%
21%
11%
17%
f
f
f
abcdefg
def
l
n
10%
14%
10%
5%
6%
5%
8%
8%
15%
87%
13%
39%
60%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 161
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
219
138
81
13
39
92
75
12
21
28
74
79
65
44
31
177
27
6
9
11%
13%
8%
6%
12%
12%
10%
4%
10%
11%
14%
13%
12%
10%
7%
10%
15%
6%
15%
b
c
c
g
g
g
n
n
q
oq
oq
63%
37%
6%
18%
42%
34%
6%
10%
13%
34%
36%
30%
20%
14%
81%
12%
3%
4%
At least weekly
181
99
82
20
26
64
71
10
11
31
56
67
53
36
25
151
11
14
4
9%
9%
8%
9%
8%
9%
9%
3%
5%
12%
11%
11%
9%
8%
6%
9%
6%
13%
8%
gh
gh
n
n
opr
55%
45%
11%
15%
35%
39%
5%
6%
17%
31%
37%
29%
20%
14%
84%
6%
8%
2%
At least monthly
46
25
20
5
11
14
17
8
3
4
11
13
15
9
8
38
3
2
2
2%
2%
2%
2%
3%
2%
2%
3%
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
4%
o
55%
45%
10%
24%
30%
36%
17%
7%
9%
24%
29%
33%
20%
18%
82%
7%
5%
5%
Have tried it once
58
34
24
8
9
22
19
8
6
11
15
12
17
17
11
53
*
4
*
3%
3%
2%
3%
3%
3%
2%
3%
3%
4%
3%
2%
3%
4%
2%
3%
*%
4%
1%
pr
pr
59%
41%
13%
16%
38%
32%
13%
10%
19%
27%
21%
30%
30%
19%
92%
1%
7%
1%
EVER
503
296
207
45
86
192
181
37
42
74
156
171
151
106
75
419
41
26
16
24%
28%
20%
20%
25%
26%
24%
13%
19%
28%
30%
29%
27%
24%
16%
24%
23%
25%
28%
b
gh
gh
n
n
n
59%
41%
9%
17%
38%
36%
7%
8%
15%
31%
34%
30%
21%
15%
83%
8%
5%
3%
Never
1079
525
554
133
176
398
372
140
120
142
278
327
288
237
227
903
89
52
34
52%
50%
54%
59%
52%
54%
49%
50%
55%
54%
54%
55%
51%
53%
50%
53%
50%
49%
57%
f
q
49%
51%
12%
16%
37%
34%
13%
11%
13%
26%
30%
27%
22%
21%
84%
8%
5%
3%
Do not have access to device
485
226
259
47
76
153
209
105
56
46
85
101
125
104
155
398
49
29
9
23%
22%
25%
21%
22%
21%
27%
37%
26%
18%
16%
17%
22%
23%
34%
23%
27%
27%
15%
a
ce
hij
ij
k
k
klm
r
r
r
47%
53%
10%
16%
32%
43%
22%
11%
10%
18%
21%
26%
21%
32%
82%
10%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 161
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
219
36
28
13
7
17
35
12
5
25
184
34
170
49
139
80
11%
17%
9%
6%
5%
10%
17%
8%
5%
11%
11%
11%
14%
6%
13%
8%
bcdgh
bcdgh
dh
m
o
16%
13%
6%
3%
8%
16%
6%
2%
11%
84%
16%
78%
22%
64%
36%
At least weekly
181
29
42
12
8
12
12
12
7
18
155
26
106
75
111
70
9%
14%
13%
6%
6%
7%
6%
7%
8%
8%
9%
8%
9%
9%
10%
7%
cdef
cdf
o
16%
23%
7%
4%
7%
6%
7%
4%
10%
86%
14%
59%
41%
61%
39%
At least monthly
46
7
7
4
2
4
3
2
2
6
40
5
27
19
30
16
2%
3%
2%
2%
2%
2%
1%
1%
2%
3%
2%
2%
2%
2%
3%
2%
14%
16%
10%
5%
9%
7%
5%
5%
14%
88%
12%
59%
41%
65%
35%
Have tried it once
58
12
16
10
2
4
1
4
-
5
47
11
36
22
28
30
3%
6%
5%
5%
1%
2%
1%
2%
-%
2%
3%
4%
3%
3%
3%
3%
dfh
fh
fh
h
h
h
21%
27%
17%
3%
6%
2%
6%
-%
8%
81%
19%
63%
37%
48%
52%
EVER
503
83
92
39
19
37
51
30
14
54
427
77
339
164
307
196
24%
40%
29%
20%
14%
21%
24%
19%
16%
24%
24%
24%
27%
20%
28%
20%
bcdefghi
cdgh
dh
d
m
o
17%
18%
8%
4%
7%
10%
6%
3%
11%
85%
15%
67%
33%
61%
39%
Never
1079
74
182
94
83
116
122
93
39
100
928
150
664
414
546
533
52%
35%
57%
47%
60%
68%
58%
58%
44%
45%
53%
48%
53%
51%
50%
54%
ahi
a
achi
abcghi
achi
achi
7%
17%
9%
8%
11%
11%
9%
4%
9%
86%
14%
62%
38%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 161
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
485
52
48
66
36
18
36
38
35
70
398
87
244
240
232
253
23%
25%
15%
33%
26%
10%
17%
24%
40%
31%
23%
28%
20%
29%
21%
26%
be
befg
bef
be
abdefg
bef
j
l
n
11%
10%
14%
7%
4%
8%
8%
7%
14%
82%
18%
50%
49%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 162
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
Every day
165
98
68
10
31
74
50
7
9
14
64
66
49
27
24
136
13
12
5
8%
9%
7%
4%
9%
10%
7%
2%
4%
5%
12%
11%
9%
6%
5%
8%
7%
11%
8%
b
c
cf
ghi
mn
n
59%
41%
6%
19%
45%
31%
4%
5%
9%
39%
40%
29%
17%
14%
82%
8%
7%
3%
At least weekly
90
48
42
11
15
31
34
3
8
14
23
41
28
11
10
77
7
4
2
4%
5%
4%
5%
4%
4%
4%
1%
4%
5%
4%
7%
5%
2%
2%
4%
4%
3%
4%
g
g
g
mn
mn
53%
47%
12%
16%
34%
38%
3%
9%
15%
25%
46%
31%
12%
11%
85%
8%
4%
2%
At least monthly
21
11
10
*
6
5
9
1
2
*
6
9
5
5
1
19
1
1
1
1%
1%
1%
*%
2%
1%
1%
*%
1%
*%
1%
2%
1%
1%
*%
1%
*%
1%
1%
n
53%
47%
1%
30%
26%
43%
5%
10%
1%
27%
43%
26%
25%
6%
91%
3%
3%
3%
Have tried it once
9
8
*
-
1
7
1
1
-
3
2
2
1
2
3
8
-
*
-
*%
1%
*%
-%
*%
1%
*%
*%
-%
1%
*%
*%
*%
1%
1%
*%
-%
*%
-%
b
f
99%
1%
-%
10%
81%
9%
10%
-%
40%
27%
26%
15%
27%
32%
99%
-%
1%
-%
EVER
285
166
120
21
53
117
94
11
19
31
95
118
83
46
38
240
21
16
7
14%
16%
12%
9%
16%
16%
12%
4%
9%
12%
18%
20%
15%
10%
8%
14%
12%
15%
13%
b
c
c
g
g
ghi
lmn
mn
58%
42%
7%
19%
41%
33%
4%
7%
11%
33%
42%
29%
16%
13%
84%
7%
6%
3%
Never
829
418
411
101
142
280
306
125
99
111
181
232
223
178
197
681
77
29
42
40%
40%
40%
45%
42%
38%
40%
44%
46%
42%
35%
39%
39%
40%
43%
40%
43%
27%
71%
j
j
j
q
q
opq
50%
50%
12%
17%
34%
37%
15%
12%
13%
22%
28%
27%
21%
24%
82%
9%
3%
5%
Do not have access to device
953
463
489
104
142
345
362
147
100
120
242
248
258
223
223
798
81
63
10
46%
44%
48%
46%
42%
47%
47%
52%
46%
46%
47%
41%
46%
50%
49%
46%
45%
58%
17%
k
k
r
r
opr
49%
51%
11%
15%
36%
38%
15%
10%
13%
25%
26%
27%
23%
23%
84%
9%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 162
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Every day
165
26
25
16
11
7
12
12
6
20
141
24
125
40
101
64
8%
13%
8%
8%
8%
4%
6%
8%
7%
9%
8%
8%
10%
5%
9%
7%
ef
m
o
16%
15%
10%
7%
4%
7%
7%
4%
12%
85%
15%
76%
24%
61%
39%
At least weekly
90
18
17
6
7
4
3
14
2
5
83
7
61
29
42
48
4%
9%
5%
3%
5%
2%
2%
9%
3%
2%
5%
2%
5%
4%
4%
5%
cefhi
f
f
cefhi
k
20%
19%
6%
8%
4%
4%
16%
3%
5%
92%
8%
67%
33%
47%
53%
At least monthly
21
4
9
2
1
2
1
-
*
-
17
4
14
7
13
9
1%
2%
3%
1%
1%
1%
1%
-%
*%
-%
1%
1%
1%
1%
1%
1%
gi
20%
44%
8%
5%
8%
5%
-%
2%
-%
80%
20%
66%
34%
60%
40%
Have tried it once
9
-
5
1
1
-
1
1
-
-
6
2
8
1
4
4
*%
-%
1%
1%
*%
-%
1%
1%
-%
-%
*%
1%
1%
*%
*%
*%
-%
53%
14%
8%
-%
14%
10%
-%
-%
72%
28%
88%
12%
51%
49%
EVER
285
49
56
24
20
13
18
28
9
24
247
38
207
78
160
125
14%
23%
17%
12%
15%
8%
8%
17%
10%
11%
14%
12%
17%
10%
15%
13%
cdefhi
efh
e
efh
m
17%
20%
9%
7%
5%
6%
10%
3%
9%
87%
13%
73%
27%
56%
44%
Never
829
99
109
49
70
103
129
63
18
41
708
121
479
349
431
398
40%
47%
34%
25%
51%
60%
62%
39%
21%
18%
40%
39%
38%
43%
40%
41%
bchi
chi
bcghi
abcghi
abcdghi
chi
l
12%
13%
6%
8%
12%
16%
8%
2%
5%
85%
15%
58%
42%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 162
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Do not have access to device
953
62
157
125
48
55
63
70
62
159
798
155
561
391
494
459
46%
30%
49%
63%
34%
32%
30%
43%
70%
71%
46%
49%
45%
48%
46%
47%
adef
abdefg
aef
abdefg
abdefg
6%
16%
13%
5%
6%
7%
7%
6%
17%
84%
16%
59%
41%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 163
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
YES, EVER USED
1205
635
570
112
189
468
436
117
115
151
367
430
345
229
201
1017
102
65
21
58%
61%
56%
50%
56%
63%
57%
41%
53%
58%
71%
72%
61%
51%
44%
59%
56%
61%
35%
b
cdf
c
g
g
ghi
lmn
mn
n
r
r
r
53%
47%
9%
16%
39%
36%
10%
10%
13%
30%
36%
29%
19%
17%
84%
8%
5%
2%
YES, USE AT LEAST MONTHLY
1123
596
527
104
171
430
418
112
107
137
343
405
322
210
185
947
95
61
20
54%
57%
52%
46%
51%
58%
55%
40%
49%
52%
66%
68%
57%
47%
41%
55%
53%
57%
33%
b
cd
c
g
g
ghi
lmn
mn
r
r
r
53%
47%
9%
15%
38%
37%
10%
10%
12%
31%
36%
29%
19%
17%
84%
8%
5%
2%
YES, USE AT LEAST WEEKLY
997
532
465
81
141
386
389
97
93
122
312
370
288
172
166
838
88
54
17
48%
51%
46%
36%
42%
52%
51%
34%
43%
46%
60%
62%
51%
39%
36%
49%
49%
51%
28%
b
cd
cd
g
g
ghi
lmn
mn
r
r
r
53%
47%
8%
14%
39%
39%
10%
9%
12%
31%
37%
29%
17%
17%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 163
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
YES, EVER USED
1205
125
222
138
82
70
100
105
48
128
1011
194
763
442
666
539
58%
60%
69%
69%
59%
41%
48%
65%
54%
57%
58%
62%
61%
54%
61%
55%
ef
defhi
defhi
ef
efh
e
e
m
o
10%
18%
11%
7%
6%
8%
9%
4%
11%
84%
16%
63%
37%
55%
45%
YES, USE AT LEAST MONTHLY
1123
121
203
123
77
63
97
102
43
117
945
177
700
422
629
494
54%
58%
63%
62%
56%
37%
46%
64%
48%
53%
54%
56%
56%
52%
58%
50%
ef
efhi
efh
e
efhi
e
e
m
o
11%
18%
11%
7%
6%
9%
9%
4%
10%
84%
16%
62%
38%
56%
44%
YES, USE AT LEAST WEEKLY
997
113
181
113
66
50
88
86
37
105
836
161
613
383
567
430
48%
54%
56%
57%
48%
29%
42%
54%
42%
47%
48%
51%
49%
47%
52%
44%
efh
efh
efh
e
e
efh
e
e
o
11%
18%
11%
7%
5%
9%
9%
4%
11%
84%
16%
62%
38%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 164
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
YES, EVER USED
1205
635
570
112
189
468
436
117
115
151
367
430
345
229
201
1017
102
65
21
45%
49%
41%
31%
40%
51%
47%
28%
40%
47%
62%
60%
48%
39%
30%
45%
44%
49%
28%
b
c
cd
cd
g
g
ghi
lmn
mn
n
r
r
r
53%
47%
9%
16%
39%
36%
10%
10%
13%
30%
36%
29%
19%
17%
84%
8%
5%
2%
YES, USE AT LEAST MONTHLY
1123
596
527
104
171
430
418
112
107
137
343
405
322
210
185
947
95
61
20
42%
46%
38%
29%
36%
47%
45%
27%
37%
42%
58%
57%
45%
36%
28%
42%
41%
47%
27%
b
c
cd
cd
g
g
ghi
lmn
mn
n
r
r
r
53%
47%
9%
15%
38%
37%
10%
10%
12%
31%
36%
29%
19%
17%
84%
8%
5%
2%
YES, USE AT LEAST WEEKLY
997
532
465
81
141
386
389
97
93
122
312
370
288
172
166
838
88
54
17
37%
41%
34%
22%
30%
42%
42%
23%
32%
37%
52%
52%
40%
30%
25%
37%
38%
41%
22%
b
c
cd
cd
g
g
ghi
lmn
mn
r
r
r
53%
47%
8%
14%
39%
39%
10%
9%
12%
31%
37%
29%
17%
17%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 164
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
YES, EVER USED
1205
125
222
138
82
70
100
105
48
128
1011
194
763
442
666
539
45%
38%
60%
59%
43%
30%
40%
47%
42%
43%
44%
53%
49%
40%
53%
38%
adefghi
adefghi
e
e
e
e
e
j
m
o
10%
18%
11%
7%
6%
8%
9%
4%
11%
84%
16%
63%
37%
55%
45%
YES, USE AT LEAST MONTHLY
1123
121
203
123
77
63
97
102
43
117
945
177
700
422
629
494
42%
37%
55%
53%
41%
27%
39%
46%
38%
39%
41%
48%
45%
38%
50%
35%
e
adefghi
adefhi
e
e
e
e
e
j
m
o
11%
18%
11%
7%
6%
9%
9%
4%
10%
84%
16%
62%
38%
56%
44%
YES, USE AT LEAST WEEKLY
997
113
181
113
66
50
88
86
37
105
836
161
613
383
567
430
37%
34%
49%
48%
35%
22%
35%
38%
32%
35%
36%
44%
40%
34%
45%
30%
e
adefghi
adefghi
e
e
e
e
e
j
m
o
11%
18%
11%
7%
5%
9%
9%
4%
11%
84%
16%
62%
38%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 165
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER LISTEN TO RADIO
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
YES, EVER USED
2061
1042
1018
225
336
739
760
282
218
262
518
597
562
447
454
1715
180
107
58
77%
80%
74%
62%
72%
81%
82%
68%
75%
81%
87%
84%
78%
77%
69%
77%
77%
81%
79%
b
c
cd
cd
g
g
ghi
lmn
n
n
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
YES, USE AT LEAST MONTHLY
2051
1038
1012
224
335
735
756
280
217
261
517
595
560
446
450
1706
180
107
58
77%
80%
74%
61%
72%
80%
82%
68%
75%
80%
87%
84%
78%
77%
68%
76%
77%
81%
78%
b
c
cd
cd
g
g
ghi
lmn
n
n
o
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
YES, USE AT LEAST WEEKLY
1981
1004
977
213
318
720
729
264
204
255
511
581
539
430
430
1647
173
105
57
74%
77%
71%
58%
68%
79%
79%
64%
70%
79%
86%
82%
75%
74%
65%
74%
74%
79%
77%
b
c
cd
cd
gh
ghi
lmn
n
n
o
51%
49%
11%
16%
36%
37%
13%
10%
13%
26%
29%
27%
22%
22%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 165
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER LISTEN TO RADIO
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
YES, EVER USED
2061
208
321
197
137
171
209
160
88
224
1747
314
1242
816
1083
977
77%
63%
87%
84%
73%
74%
84%
71%
78%
75%
76%
86%
80%
73%
86%
69%
adeghi
adegi
a
a
adegi
a
a
j
m
o
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
YES, USE AT LEAST MONTHLY
2051
208
320
195
136
168
208
159
87
224
1740
311
1236
812
1078
972
77%
63%
86%
84%
72%
73%
84%
71%
77%
75%
75%
85%
80%
73%
86%
69%
adeghi
adegi
a
a
adegi
a
a
j
m
o
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
YES, USE AT LEAST WEEKLY
1981
203
308
190
131
161
199
152
85
218
1682
299
1201
777
1045
935
74%
62%
83%
81%
69%
70%
80%
68%
75%
73%
73%
82%
77%
70%
83%
66%
adeghi
adegi
adeg
a
a
j
m
o
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
61%
39%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 166
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
524
290
234
140
122
186
76
72
43
61
154
139
178
89
118
367
51
54
52
Effective Weighted Sample
381
208
173
102
91
139
54
50
36
46
118
99
140
66
84
325
32
37
45
Total
434
233
201
98
109
173
54
48
36
49
147
136
133
76
89
394
18
14
8
54%
46%
23%
25%
40%
**
**
**
**
34%
31%
31%
**
20%
91%
**
**
**
Live via a built in FM radio app
233
131
102
55
66
88
**
**
**
**
83
65
72
**
57
214
**
**
**
54%
56%
51%
56%
61%
51%
**
**
**
**
56%
48%
54%
**
64%
54%
**
**
**
k
56%
44%
24%
29%
38%
**
**
**
**
36%
28%
31%
**
24%
92%
**
**
**
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer,
Tunein or apps downloaded for
specific radio stations
100
50
51
22
22
54
**
**
**
**
35
40
30
**
11
93
**
**
**
23%
21%
25%
22%
20%
31%
**
**
**
**
24%
29%
23%
**
13%
24%
**
**
**
n
49%
51%
22%
22%
54%
**
**
**
**
35%
40%
30%
**
11%
93%
**
**
**
Live via a station website
92
47
45
25
20
34
**
**
**
**
27
27
25
**
20
84
**
**
**
21%
20%
22%
25%
18%
19%
**
**
**
**
18%
20%
19%
**
22%
21%
**
**
**
51%
49%
27%
21%
37%
**
**
**
**
30%
30%
27%
**
21%
91%
**
**
**
Via podcasts
19
14
5
6
2
9
**
**
**
**
6
13
2
**
2
16
**
**
**
4%
6%
3%
7%
1%
5%
**
**
**
**
4%
9%
2%
**
3%
4%
**
**
**
l
71%
29%
34%
9%
48%
**
**
**
**
33%
67%
11%
**
13%
85%
**
**
**
Other ways
3
1
2
1
-
1
**
**
**
**
-
-
1
**
1
2
**
**
**
1%
*%
1%
1%
-%
1%
**
**
**
**
-%
-%
*%
**
1%
1%
**
**
**
30%
70%
27%
-%
30%
**
**
**
**
-%
-%
18%
**
39%
84%
**
**
**
Don't know
50
26
24
6
13
19
**
**
**
**
12
10
17
**
11
45
**
**
**
12%
11%
12%
7%
12%
11%
**
**
**
**
8%
8%
13%
**
12%
11%
**
**
**
52%
48%
13%
27%
37%
**
**
**
**
23%
21%
35%
**
21%
89%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 166
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
524
47
62
50
28
29
24
41
42
44
395
129
342
180
253
271
Effective Weighted Sample
381
45
59
48
27
28
23
40
40
42
320
63
252
134
181
200
Total
434
63
95
49
23
30
25
39
19
50
376
57
308
126
206
228
**
**
**
**
**
**
**
**
**
87%
13%
71%
29%
47%
53%
Live via a built in FM radio app
233
**
**
**
**
**
**
**
**
**
205
28
171
62
97
135
54%
**
**
**
**
**
**
**
**
**
54%
49%
55%
49%
47%
59%
n
**
**
**
**
**
**
**
**
**
88%
12%
73%
26%
42%
58%
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer, Tunein
or apps downloaded for specific radio
stations
100
**
**
**
**
**
**
**
**
**
84
17
78
23
58
42
23%
**
**
**
**
**
**
**
**
**
22%
29%
25%
18%
28%
19%
o
**
**
**
**
**
**
**
**
**
83%
17%
78%
22%
58%
42%
Live via a station website
92
**
**
**
**
**
**
**
**
**
81
11
58
34
45
47
21%
**
**
**
**
**
**
**
**
**
21%
20%
19%
27%
22%
20%
**
**
**
**
**
**
**
**
**
88%
12%
63%
37%
49%
51%
Via podcasts
19
**
**
**
**
**
**
**
**
**
15
4
11
8
11
8
4%
**
**
**
**
**
**
**
**
**
4%
7%
4%
6%
5%
3%
**
**
**
**
**
**
**
**
**
78%
22%
59%
41%
59%
41%
Other ways
3
**
**
**
**
**
**
**
**
**
3
*
1
2
2
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
*%
2%
1%
*%
**
**
**
**
**
**
**
**
**
95%
5%
23%
77%
70%
30%
Don't know
50
**
**
**
**
**
**
**
**
**
44
6
32
18
22
29
12%
**
**
**
**
**
**
**
**
**
12%
11%
10%
14%
11%
13%
**
**
**
**
**
**
**
**
**
88%
12%
64%
36%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 167
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
2269
1147
1122
285
401
832
751
294
232
296
559
658
627
490
494
1898
204
109
57
85%
88%
82%
78%
86%
91%
81%
71%
80%
91%
94%
92%
87%
84%
75%
85%
88%
83%
78%
b
cf
cdf
g
gh
gh
lmn
n
n
r
r
51%
49%
13%
18%
37%
33%
13%
10%
13%
25%
29%
28%
22%
22%
84%
9%
5%
3%
No
369
143
226
74
61
76
159
107
54
27
34
51
88
84
146
311
27
19
13
14%
11%
16%
20%
13%
8%
17%
26%
19%
8%
6%
7%
12%
15%
22%
14%
11%
14%
17%
a
de
e
de
hij
ij
k
k
klm
p
39%
61%
20%
16%
20%
43%
29%
15%
7%
9%
14%
24%
23%
40%
84%
7%
5%
3%
Unsure
37
10
27
6
6
7
17
11
3
1
3
2
6
6
23
28
2
4
4
1%
1%
2%
2%
1%
1%
2%
3%
1%
*%
*%
*%
1%
1%
3%
1%
1%
3%
5%
a
e
ij
klm
o
op
28%
72%
17%
16%
19%
47%
30%
9%
4%
7%
6%
16%
16%
61%
74%
6%
10%
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 167
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Yes
2269
236
336
203
163
205
205
187
98
266
1951
318
1391
873
1122
1147
85%
72%
91%
87%
86%
89%
83%
83%
86%
89%
85%
87%
90%
78%
89%
81%
afg
a
a
a
a
a
a
af
m
o
10%
15%
9%
7%
9%
9%
8%
4%
12%
86%
14%
61%
38%
49%
51%
No
369
86
34
31
25
22
42
31
15
27
325
44
147
221
124
245
14%
26%
9%
13%
13%
9%
17%
14%
13%
9%
14%
12%
9%
20%
10%
17%
bcdefghi
bei
l
n
23%
9%
8%
7%
6%
11%
9%
4%
7%
88%
12%
40%
60%
34%
66%
Unsure
37
5
1
-
2
5
1
5
1
6
32
5
13
24
13
24
1%
2%
*%
-%
1%
2%
1%
2%
1%
2%
1%
1%
1%
2%
1%
2%
c
c
c
c
l
15%
4%
-%
4%
14%
4%
15%
3%
16%
88%
12%
36%
64%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 168
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
1
(1.0)
721
379
341
63
100
263
294
66
70
92
220
239
206
152
123
612
54
38
17
27%
29%
25%
17%
21%
29%
32%
16%
24%
28%
37%
34%
29%
26%
19%
27%
23%
29%
23%
b
cd
cd
g
g
ghi
lmn
n
n
r
r
53%
47%
9%
14%
37%
41%
9%
10%
13%
30%
33%
29%
21%
17%
85%
7%
5%
2%
2
(2.0)
179
104
76
14
22
74
70
10
17
26
67
79
50
29
21
155
12
11
2
7%
8%
6%
4%
5%
8%
8%
2%
6%
8%
11%
11%
7%
5%
3%
7%
5%
8%
2%
b
cd
cd
g
g
gh
lmn
n
r
r
58%
42%
8%
12%
41%
39%
5%
9%
14%
37%
44%
28%
16%
12%
87%
7%
6%
1%
3 or more
(3.0)
62
39
23
6
10
17
28
3
2
8
22
30
19
7
5
52
7
3
*
2%
3%
2%
2%
2%
2%
3%
1%
1%
3%
4%
4%
3%
1%
1%
2%
3%
2%
*%
b
g
gh
mn
n
r
r
63%
37%
10%
16%
28%
46%
4%
4%
14%
35%
49%
31%
12%
9%
85%
11%
4%
1%
ANY DAB SETS
962
522
440
83
132
355
392
78
89
126
308
349
274
189
150
819
72
52
19
36%
40%
32%
23%
28%
39%
42%
19%
31%
39%
52%
49%
38%
33%
23%
37%
31%
39%
25%
b
cd
cd
g
gh
ghi
lmn
mn
n
pr
pr
54%
46%
9%
14%
37%
41%
8%
9%
13%
32%
36%
29%
20%
16%
85%
7%
5%
2%
None
(0.0)
1666
761
905
262
328
553
523
329
197
195
282
353
439
382
491
1382
156
78
49
62%
59%
66%
72%
70%
60%
56%
80%
68%
60%
47%
50%
61%
66%
74%
62%
67%
59%
67%
a
ef
ef
hij
ij
j
k
k
klm
q
oq
46%
54%
16%
20%
33%
31%
20%
12%
12%
17%
21%
26%
23%
29%
83%
9%
5%
3%
Don't know
48
18
30
20
8
8
12
6
3
4
6
10
6
10
21
35
5
2
6
2%
1%
2%
6%
2%
1%
1%
1%
1%
1%
1%
1%
1%
2%
3%
2%
2%
2%
8%
def
kl
opq
37%
63%
43%
16%
16%
26%
12%
7%
9%
12%
21%
14%
21%
45%
73%
10%
5%
12%
Mean score
.5
.5
.4
.3
.4
.5
.6
.2
.4
.5
.7
.7
.5
.4
.3
.5
.4
.5
.3
b
cd
cd
g
gh
ghi
lmn
mn
n
r
r
r
Standard deviation
.73
.77
.68
.64
.68
.73
.76
.51
.64
.75
.81
.83
.74
.65
.57
.73
.72
.74
.55
Standard error
.01
.02
.02
.03
.03
.02
.02
.02
.03
.03
.03
.03
.02
.02
.02
.02
.03
.03
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 168
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
1
(1.0)
721
76
117
79
57
51
61
44
33
94
600
121
432
288
412
309
27%
23%
31%
34%
30%
22%
25%
20%
29%
31%
26%
33%
28%
26%
33%
22%
aeg
aefg
eg
g
aeg
j
o
11%
16%
11%
8%
7%
9%
6%
5%
13%
83%
17%
60%
40%
57%
43%
2
(2.0)
179
9
46
12
17
10
20
23
5
14
144
35
112
67
123
57
7%
3%
12%
5%
9%
4%
8%
10%
4%
5%
6%
10%
7%
6%
10%
4%
acehi
aeh
a
acehi
j
o
5%
25%
7%
9%
5%
11%
13%
3%
8%
80%
20%
62%
37%
68%
32%
3 or more
(3.0)
62
1
6
8
6
1
9
12
2
6
52
10
34
28
34
28
2%
*%
2%
4%
3%
*%
4%
5%
2%
2%
2%
3%
2%
3%
3%
2%
ae
ae
ae
abehi
2%
10%
14%
10%
1%
15%
20%
3%
10%
84%
16%
55%
45%
55%
45%
ANY DAB SETS
962
86
169
100
80
61
91
80
39
114
796
166
578
384
569
393
36%
26%
45%
43%
42%
27%
37%
36%
35%
38%
34%
45%
37%
34%
45%
28%
aefgh
ae
ae
ae
ae
a
ae
j
o
9%
18%
10%
8%
6%
9%
8%
4%
12%
83%
17%
60%
40%
59%
41%
None
(0.0)
1666
239
195
131
106
169
151
137
73
180
1471
195
952
710
668
998
62%
73%
53%
56%
56%
73%
61%
61%
64%
60%
64%
53%
61%
64%
53%
70%
bcdfghi
bcdfghi
b
k
n
14%
12%
8%
6%
10%
9%
8%
4%
11%
88%
12%
57%
43%
40%
60%
Don't know
48
2
7
3
3
1
6
7
1
5
42
5
21
24
22
25
2%
1%
2%
1%
2%
*%
3%
3%
1%
2%
2%
1%
1%
2%
2%
2%
e
ae
4%
15%
6%
7%
2%
13%
15%
2%
10%
89%
11%
44%
51%
47%
53%
Mean score
.5
.3
.6
.6
.6
.3
.5
.6
.4
.5
.5
.6
.5
.5
.6
.4
aehi
aeh
aeh
ae
aeh
a
ae
j
o
Standard deviation
.73
.53
.77
.76
.80
.57
.80
.89
.66
.68
.72
.77
.73
.72
.78
.66
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 168
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Standard error
.01
.03
.05
.05
.05
.04
.05
.06
.04
.04
.01
.02
.02
.02
.02
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 169
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2934
1476
1458
331
439
974
1190
473
339
383
608
710
901
608
714
1735
386
406
407
Effective Weighted Sample
2032
1024
1008
231
309
674
834
322
241
262
453
501
644
423
496
1539
250
289
354
Total
2067
1047
1020
226
337
742
762
283
218
262
519
598
564
447
457
1720
180
107
59
51%
49%
11%
16%
36%
37%
14%
11%
13%
25%
29%
27%
22%
22%
83%
9%
5%
3%
1
(1.0)
660
349
312
45
85
248
282
61
65
84
199
219
193
136
112
559
49
37
15
32%
33%
31%
20%
25%
33%
37%
22%
30%
32%
38%
37%
34%
30%
25%
33%
27%
34%
25%
cd
cd
g
g
gh
mn
n
n
r
r
53%
47%
7%
13%
38%
43%
9%
10%
13%
30%
33%
29%
21%
17%
85%
7%
6%
2%
2
(2.0)
174
101
73
10
22
74
69
8
17
25
66
79
48
27
20
150
12
11
2
8%
10%
7%
4%
6%
10%
9%
3%
8%
10%
13%
13%
8%
6%
4%
9%
6%
10%
3%
b
c
c
g
g
gh
lmn
n
r
r
r
58%
42%
6%
13%
42%
40%
5%
10%
15%
38%
46%
27%
16%
11%
86%
7%
6%
1%
3 or more
(3.0)
62
39
23
6
10
17
28
3
2
8
22
30
19
7
5
52
6
3
*
3%
4%
2%
3%
3%
2%
4%
1%
1%
3%
4%
5%
3%
2%
1%
3%
4%
2%
1%
g
gh
mn
n
r
r
63%
37%
10%
16%
28%
46%
4%
4%
14%
35%
49%
31%
12%
9%
85%
10%
4%
1%
ANY DAB SETS
896
488
408
61
117
339
379
72
85
118
287
328
260
171
137
762
67
50
17
43%
47%
40%
27%
35%
46%
50%
26%
39%
45%
55%
55%
46%
38%
30%
44%
37%
47%
29%
b
cd
cd
g
g
ghi
lmn
mn
n
pr
r
pr
54%
46%
7%
13%
38%
42%
8%
9%
13%
32%
37%
29%
19%
15%
85%
8%
6%
2%
None
(0.0)
1150
551
600
155
217
399
380
207
132
141
230
267
301
272
310
946
110
57
38
56%
53%
59%
68%
64%
54%
50%
73%
61%
54%
44%
45%
53%
61%
68%
55%
61%
53%
64%
a
ef
ef
hij
j
j
k
kl
klm
oq
48%
52%
13%
19%
35%
33%
18%
11%
12%
20%
23%
26%
24%
27%
82%
10%
5%
3%
Don't know
20
8
12
11
4
3
3
3
1
3
2
3
4
4
9
12
3
1
4
1%
1%
1%
5%
1%
*%
*%
1%
*%
1%
*%
*%
1%
1%
2%
1%
2%
1%
7%
def
kl
opq
38%
62%
52%
17%
17%
14%
15%
5%
13%
10%
14%
18%
22%
47%
61%
14%
4%
21%
Mean score
.6
.6
.5
.4
.5
.6
.7
.3
.5
.6
.8
.8
.6
.5
.4
.6
.5
.6
.4
b
cd
cd
g
g
ghi
lmn
mn
n
r
r
r
Standard deviation
.77
.80
.73
.71
.74
.76
.79
.57
.69
.79
.83
.86
.78
.69
.63
.77
.78
.77
.58
Standard error
.01
.02
.02
.04
.04
.02
.02
.03
.04
.04
.03
.03
.03
.03
.02
.02
.04
.04
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 169
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
1
(1.0)
660
72
110
73
48
43
57
43
30
83
546
114
397
263
384
276
32%
34%
34%
37%
35%
25%
27%
27%
34%
37%
31%
36%
32%
32%
35%
28%
efg
efg
o
11%
17%
11%
7%
7%
9%
7%
5%
13%
83%
17%
60%
40%
58%
42%
2
(2.0)
174
9
46
12
14
9
20
23
5
13
140
34
110
64
122
53
8%
4%
14%
6%
10%
5%
10%
14%
5%
6%
8%
11%
9%
8%
11%
5%
acehi
a
acehi
o
5%
26%
7%
8%
5%
11%
13%
3%
7%
80%
20%
63%
37%
70%
30%
3 or more
(3.0)
62
1
6
8
6
1
9
12
2
6
52
10
34
28
34
27
3%
1%
2%
4%
5%
*%
4%
8%
2%
3%
3%
3%
3%
3%
3%
3%
ae
ae
ae
abehi
2%
10%
14%
10%
1%
15%
20%
3%
10%
84%
16%
55%
45%
55%
45%
ANY DAB SETS
896
82
162
94
68
52
86
79
37
102
738
158
541
355
540
356
43%
39%
51%
47%
50%
31%
41%
49%
42%
46%
42%
50%
43%
43%
50%
36%
ae
e
e
e
e
e
e
j
o
9%
18%
10%
8%
6%
10%
9%
4%
11%
82%
18%
60%
40%
60%
40%
None
(0.0)
1150
127
157
104
68
118
121
78
51
121
996
155
698
450
532
618
56%
61%
49%
52%
49%
69%
58%
49%
58%
54%
57%
49%
56%
55%
49%
63%
bdg
bcdfghi
k
n
11%
14%
9%
6%
10%
10%
7%
4%
10%
87%
13%
61%
39%
46%
54%
Don't know
20
-
2
1
1
-
3
4
*
1
19
1
7
13
13
7
1%
-%
*%
*%
1%
-%
1%
2%
1%
1%
1%
*%
1%
2%
1%
1%
e
l
-%
8%
4%
7%
-%
14%
20%
2%
6%
93%
7%
36%
64%
65%
35%
Mean score
.6
.4
.7
.6
.7
.4
.6
.8
.5
.6
.6
.7
.6
.6
.7
.5
aeh
ae
aeh
e
acefhi
e
e
j
o
Standard deviation
.77
.61
.79
.79
.84
.60
.84
.96
.70
.72
.77
.79
.77
.78
.80
.73
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 169
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2934
159
224
210
181
183
210
179
195
194
2064
870
1603
1325
1604
1330
Effective Weighted Sample
2032
153
211
203
173
175
202
172
186
186
1655
400
1116
945
1080
953
Total
2067
209
321
199
138
171
209
161
89
224
1753
314
1246
818
1085
982
10%
16%
10%
7%
8%
10%
8%
4%
11%
85%
15%
60%
40%
53%
47%
Standard error
.01
.05
.05
.05
.06
.04
.06
.07
.05
.05
.02
.03
.02
.02
.02
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 170
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2389
1098
1291
361
427
730
871
536
291
284
333
424
682
523
759
1401
332
306
350
Effective Weighted Sample
1650
751
898
255
305
510
594
376
208
192
247
292
488
360
533
1244
222
216
305
Total
1666
761
905
262
328
553
523
329
197
195
282
353
439
382
491
1382
156
78
49
46%
54%
16%
20%
33%
31%
20%
12%
12%
17%
21%
26%
23%
29%
83%
9%
5%
3%
Certain to
26
12
15
1
7
10
9
3
3
8
5
5
10
6
5
23
1
1
2
2%
2%
2%
*%
2%
2%
2%
1%
1%
4%
2%
1%
2%
2%
1%
2%
1%
1%
4%
g
opq
44%
56%
4%
25%
37%
35%
12%
10%
29%
18%
20%
38%
25%
18%
86%
5%
3%
7%
Very likely
50
34
17
7
7
21
14
7
4
8
9
15
11
13
12
33
8
6
4
3%
4%
2%
3%
2%
4%
3%
2%
2%
4%
3%
4%
2%
3%
2%
2%
5%
7%
9%
b
o
o
o
67%
33%
14%
15%
43%
28%
15%
7%
17%
18%
31%
21%
25%
23%
64%
16%
11%
8%
Likely
108
50
58
12
22
45
29
12
15
14
21
37
30
19
22
90
8
6
3
6%
7%
6%
5%
7%
8%
5%
4%
8%
7%
7%
10%
7%
5%
4%
7%
5%
8%
7%
g
g
mn
46%
54%
12%
21%
41%
26%
11%
14%
13%
19%
34%
28%
18%
20%
84%
8%
5%
3%
TOTAL LIKELY
185
95
90
21
36
76
52
22
21
30
35
57
51
38
38
145
18
12
9
11%
13%
10%
8%
11%
14%
10%
7%
11%
15%
12%
16%
12%
10%
8%
11%
11%
16%
19%
c
g
g
mn
n
o
op
52%
48%
11%
20%
41%
28%
12%
11%
16%
19%
31%
27%
21%
21%
79%
10%
7%
5%
Unlikely
268
126
142
52
57
94
64
40
35
35
46
58
75
74
61
230
23
11
4
16%
17%
16%
20%
17%
17%
12%
12%
18%
18%
16%
16%
17%
19%
12%
17%
15%
14%
8%
f
f
f
n
n
r
r
r
47%
53%
20%
21%
35%
24%
15%
13%
13%
17%
22%
28%
28%
23%
86%
9%
4%
1%
Very unlikely
362
176
186
57
88
103
114
80
54
45
75
77
95
82
108
300
41
17
5
22%
23%
21%
22%
27%
19%
22%
24%
27%
23%
27%
22%
22%
21%
22%
22%
26%
22%
10%
e
r
r
r
49%
51%
16%
24%
28%
32%
22%
15%
12%
21%
21%
26%
23%
30%
83%
11%
5%
1%
Certain not to
551
234
317
67
92
171
221
143
59
54
75
95
142
126
188
463
48
27
13
33%
31%
35%
26%
28%
31%
42%
44%
30%
28%
27%
27%
32%
33%
38%
34%
31%
34%
26%
cde
hij
kl
r
r
42%
58%
12%
17%
31%
40%
26%
11%
10%
14%
17%
26%
23%
34%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 170
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2389
1098
1291
361
427
730
871
536
291
284
333
424
682
523
759
1401
332
306
350
Effective Weighted Sample
1650
751
898
255
305
510
594
376
208
192
247
292
488
360
533
1244
222
216
305
Total
1666
761
905
262
328
553
523
329
197
195
282
353
439
382
491
1382
156
78
49
46%
54%
16%
20%
33%
31%
20%
12%
12%
17%
21%
26%
23%
29%
83%
9%
5%
3%
TOTAL UNLIKELY
1182
537
645
176
238
368
400
264
148
134
196
230
312
282
357
994
112
54
22
71%
71%
71%
67%
72%
67%
76%
80%
75%
69%
70%
65%
71%
74%
73%
72%
72%
70%
44%
ce
ij
k
k
r
r
r
45%
55%
15%
20%
31%
34%
22%
13%
11%
17%
19%
26%
24%
30%
84%
9%
5%
2%
Don't know
299
129
170
64
55
109
71
43
28
31
50
66
76
61
95
243
26
11
19
18%
17%
19%
25%
17%
20%
14%
13%
14%
16%
18%
19%
17%
16%
19%
18%
17%
15%
38%
df
f
opq
43%
57%
22%
18%
36%
24%
14%
9%
10%
17%
22%
25%
21%
32%
81%
9%
4%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 170
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2389
186
134
138
137
183
154
155
162
152
1739
650
1226
1158
1053
1336
Effective Weighted Sample
1650
179
126
133
131
175
148
150
154
146
1402
274
847
828
673
977
Total
1666
239
195
131
106
169
151
137
73
180
1471
195
952
710
668
998
14%
12%
8%
6%
10%
9%
8%
4%
11%
88%
12%
57%
43%
40%
60%
Certain to
26
7
3
3
-
4
5
2
*
-
21
5
14
13
12
14
2%
3%
1%
2%
-%
2%
3%
1%
1%
-%
1%
3%
1%
2%
2%
1%
i
di
25%
11%
10%
-%
14%
18%
6%
2%
-%
80%
20%
51%
49%
47%
53%
Very likely
50
3
4
3
1
7
3
4
2
5
44
7
36
14
27
24
3%
1%
2%
2%
1%
4%
2%
3%
3%
3%
3%
3%
4%
2%
4%
2%
m
7%
9%
5%
1%
14%
7%
8%
4%
10%
87%
13%
72%
28%
53%
47%
Likely
108
17
10
16
7
24
3
6
4
4
92
16
73
35
49
59
6%
7%
5%
12%
7%
14%
2%
4%
5%
2%
6%
8%
8%
5%
7%
6%
fi
bfghi
abdfghi
m
16%
9%
15%
6%
23%
3%
5%
4%
3%
85%
15%
67%
33%
46%
54%
TOTAL LIKELY
185
27
17
21
8
35
11
12
6
9
156
28
123
62
88
96
11%
11%
9%
16%
7%
21%
7%
8%
8%
5%
11%
15%
13%
9%
13%
10%
i
dfghi
abdfghi
m
o
15%
9%
11%
4%
19%
6%
6%
3%
5%
85%
15%
66%
34%
48%
52%
Unlikely
268
32
42
23
16
30
25
24
7
33
238
30
176
91
109
159
16%
13%
21%
17%
15%
18%
16%
17%
10%
18%
16%
15%
18%
13%
16%
16%
h
h
h
m
12%
16%
8%
6%
11%
9%
9%
3%
12%
89%
11%
66%
34%
41%
59%
Very unlikely
362
43
45
36
22
39
17
36
16
45
320
42
207
155
143
219
22%
18%
23%
28%
21%
23%
11%
27%
22%
25%
22%
22%
22%
22%
21%
22%
f
af
f
f
f
f
f
12%
12%
10%
6%
11%
5%
10%
4%
12%
88%
12%
57%
43%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 170
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2389
186
134
138
137
183
154
155
162
152
1739
650
1226
1158
1053
1336
Effective Weighted Sample
1650
179
126
133
131
175
148
150
154
146
1402
274
847
828
673
977
Total
1666
239
195
131
106
169
151
137
73
180
1471
195
952
710
668
998
14%
12%
8%
6%
10%
9%
8%
4%
11%
88%
12%
57%
43%
40%
60%
Certain not to
551
103
69
38
35
23
70
41
29
56
496
56
269
280
207
344
33%
43%
35%
29%
33%
13%
46%
30%
40%
31%
34%
29%
28%
39%
31%
35%
cegi
e
e
e
cdegi
e
e
e
l
19%
13%
7%
6%
4%
13%
7%
5%
10%
90%
10%
49%
51%
38%
62%
TOTAL UNLIKELY
1182
178
156
97
72
91
112
101
52
134
1054
128
652
527
460
722
71%
74%
80%
74%
69%
54%
74%
74%
72%
74%
72%
66%
68%
74%
69%
72%
e
de
e
e
e
e
e
e
k
l
15%
13%
8%
6%
8%
10%
9%
4%
11%
89%
11%
55%
45%
39%
61%
Don't know
299
34
23
13
25
43
28
25
15
38
261
39
177
122
120
179
18%
14%
12%
10%
24%
25%
18%
18%
20%
21%
18%
20%
19%
17%
18%
18%
abc
abc
c
c
bc
11%
8%
4%
9%
14%
9%
8%
5%
13%
87%
13%
59%
41%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 171
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio and do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1690
798
892
216
285
544
645
352
204
209
272
335
495
377
482
952
239
228
271
Effective Weighted Sample
1136
537
599
155
197
367
427
237
143
140
200
223
342
255
332
843
155
162
236
Total
1150
551
600
155
217
399
380
207
132
141
230
267
301
272
310
946
110
57
38
48%
52%
13%
19%
35%
33%
18%
11%
12%
20%
23%
26%
24%
27%
82%
10%
5%
3%
Certain to
21
11
10
*
6
7
8
2
2
5
5
5
7
5
4
18
1
1
1
2%
2%
2%
*%
3%
2%
2%
1%
2%
4%
2%
2%
2%
2%
1%
2%
1%
1%
3%
52%
48%
1%
28%
35%
37%
11%
11%
25%
23%
24%
34%
22%
19%
85%
6%
3%
6%
Very likely
48
32
16
6
6
21
14
7
3
8
9
15
10
13
10
32
8
4
4
4%
6%
3%
4%
3%
5%
4%
3%
3%
5%
4%
6%
3%
5%
3%
3%
7%
7%
10%
b
o
o
o
67%
33%
12%
13%
45%
30%
14%
7%
16%
19%
32%
21%
26%
21%
67%
17%
9%
8%
Likely
91
40
51
9
20
35
27
10
14
11
20
31
23
18
20
75
8
5
3
8%
7%
9%
6%
9%
9%
7%
5%
11%
8%
9%
11%
8%
7%
6%
8%
7%
9%
8%
g
n
44%
56%
10%
22%
39%
29%
11%
16%
12%
22%
34%
25%
20%
22%
82%
9%
5%
3%
TOTAL LIKELY
159
82
77
15
32
64
48
19
20
24
34
51
40
35
33
124
17
10
8
14%
15%
13%
10%
15%
16%
13%
9%
15%
17%
15%
19%
13%
13%
11%
13%
16%
17%
21%
g
n
o
52%
48%
10%
20%
40%
30%
12%
13%
15%
21%
32%
25%
22%
21%
78%
11%
6%
5%
Unlikely
194
95
98
33
37
70
54
24
28
23
39
43
58
55
38
168
15
8
3
17%
17%
16%
22%
17%
17%
14%
11%
21%
16%
17%
16%
19%
20%
12%
18%
13%
14%
9%
f
g
n
n
r
49%
51%
17%
19%
36%
28%
12%
14%
12%
20%
22%
30%
28%
20%
87%
8%
4%
2%
Very unlikely
253
128
125
35
59
75
84
50
30
34
68
60
63
60
70
211
26
12
4
22%
23%
21%
23%
27%
19%
22%
24%
23%
24%
30%
23%
21%
22%
23%
22%
23%
22%
10%
e
r
r
r
51%
49%
14%
23%
29%
33%
20%
12%
13%
27%
24%
25%
24%
28%
83%
10%
5%
1%
Certain not to
325
147
178
31
55
106
133
86
32
34
51
61
89
77
99
269
29
19
8
28%
27%
30%
20%
25%
27%
35%
42%
24%
24%
22%
23%
30%
28%
32%
28%
26%
33%
21%
cde
hij
k
r
r
45%
55%
10%
17%
33%
41%
27%
10%
11%
16%
19%
27%
24%
30%
83%
9%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 171
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio and do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1690
798
892
216
285
544
645
352
204
209
272
335
495
377
482
952
239
228
271
Effective Weighted Sample
1136
537
599
155
197
367
427
237
143
140
200
223
342
255
332
843
155
162
236
Total
1150
551
600
155
217
399
380
207
132
141
230
267
301
272
310
946
110
57
38
48%
52%
13%
19%
35%
33%
18%
11%
12%
20%
23%
26%
24%
27%
82%
10%
5%
3%
TOTAL UNLIKELY
772
371
401
100
151
250
270
160
90
92
158
164
209
192
207
648
69
39
15
67%
67%
67%
65%
70%
63%
71%
77%
68%
65%
69%
61%
70%
70%
67%
69%
63%
69%
39%
e
hij
k
k
r
r
r
48%
52%
13%
20%
32%
35%
21%
12%
12%
20%
21%
27%
25%
27%
84%
9%
5%
2%
Don't know
219
98
122
39
34
85
61
28
22
26
38
53
51
45
70
173
23
8
15
19%
18%
20%
25%
16%
21%
16%
13%
17%
18%
17%
20%
17%
17%
23%
18%
21%
14%
40%
df
opq
45%
55%
18%
15%
39%
28%
13%
10%
12%
17%
24%
23%
21%
32%
79%
10%
4%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 171
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio and do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
~d
e
f
~g
h
i
j
k
l
m
n
o
Unweighted total
1690
98
107
109
90
126
121
86
113
102
1182
508
921
765
841
849
Effective Weighted Sample
1136
94
101
105
86
121
116
83
108
98
941
215
622
533
531
605
Total
1150
127
157
104
68
118
121
78
51
121
996
155
698
450
532
618
**
14%
9%
**
10%
10%
**
4%
10%
87%
13%
61%
39%
46%
54%
Certain to
21
**
3
2
**
3
3
**
*
-
16
5
12
8
11
10
2%
**
2%
2%
**
2%
3%
**
1%
-%
2%
3%
2%
2%
2%
2%
**
13%
9%
**
14%
16%
**
2%
-%
75%
25%
59%
41%
54%
46%
Very likely
48
**
4
2
**
7
3
**
2
5
41
7
35
12
26
21
4%
**
3%
2%
**
6%
3%
**
4%
4%
4%
4%
5%
3%
5%
3%
m
**
9%
4%
**
14%
7%
**
4%
11%
86%
14%
74%
26%
56%
44%
Likely
91
**
10
15
**
20
3
**
4
4
75
16
64
27
45
46
8%
**
6%
14%
**
17%
3%
**
7%
3%
8%
10%
9%
6%
8%
7%
fi
bfhi
m
**
11%
16%
**
22%
3%
**
4%
4%
83%
17%
71%
29%
49%
51%
TOTAL LIKELY
159
**
17
19
**
30
10
**
6
9
132
28
112
47
83
77
14%
**
11%
18%
**
25%
8%
**
12%
7%
13%
18%
16%
11%
16%
12%
fi
bfhi
m
**
11%
12%
**
19%
6%
**
4%
5%
83%
17%
70%
30%
52%
48%
Unlikely
194
**
33
21
**
22
22
**
7
27
170
24
131
62
90
103
17%
**
21%
20%
**
19%
18%
**
13%
23%
17%
15%
19%
14%
17%
17%
m
**
17%
11%
**
11%
11%
**
3%
14%
88%
12%
68%
32%
47%
53%
Very unlikely
253
**
40
31
**
25
13
**
11
32
219
34
158
95
115
138
22%
**
25%
29%
**
21%
10%
**
21%
27%
22%
22%
23%
21%
22%
22%
f
f
f
f
f
**
16%
12%
**
10%
5%
**
4%
13%
87%
13%
62%
38%
45%
55%
Certain not to
325
**
48
25
**
15
55
**
15
21
288
37
163
160
149
176
28%
**
30%
24%
**
13%
46%
**
29%
17%
29%
24%
23%
35%
28%
28%
ei
e
bcehi
e
l
**
15%
8%
**
5%
17%
**
5%
6%
89%
11%
50%
49%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 171
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio and do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
~d
e
f
~g
h
i
j
k
l
m
n
o
Unweighted total
1690
98
107
109
90
126
121
86
113
102
1182
508
921
765
841
849
Effective Weighted Sample
1136
94
101
105
86
121
116
83
108
98
941
215
622
533
531
605
Total
1150
127
157
104
68
118
121
78
51
121
996
155
698
450
532
618
**
14%
9%
**
10%
10%
**
4%
10%
87%
13%
61%
39%
46%
54%
TOTAL UNLIKELY
772
**
121
76
**
62
90
**
33
80
677
95
453
317
355
417
67%
**
77%
73%
**
52%
74%
**
63%
67%
68%
61%
65%
70%
67%
67%
eh
e
e
e
l
**
16%
10%
**
8%
12%
**
4%
10%
88%
12%
59%
41%
46%
54%
Don't know
219
**
20
9
**
27
21
**
13
31
187
33
133
86
95
124
19%
**
13%
9%
**
23%
17%
**
25%
26%
19%
21%
19%
19%
18%
20%
c
bc
bc
**
9%
4%
**
12%
10%
**
6%
14%
85%
15%
61%
39%
43%
57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 172
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1615
740
875
223
284
467
641
418
211
184
221
260
458
367
529
1002
230
224
159
Effective Weighted Sample
1148
515
633
165
215
330
452
297
153
127
169
186
338
258
382
886
158
158
140
Total
1182
537
645
176
238
368
400
264
148
134
196
230
312
282
357
994
112
54
22
45%
55%
15%
20%
31%
34%
22%
13%
11%
17%
19%
26%
24%
30%
84%
9%
5%
2%
No need
757
329
429
116
157
237
247
174
88
89
120
152
189
183
233
664
49
28
16
64%
61%
66%
66%
66%
64%
62%
66%
59%
67%
61%
66%
60%
65%
65%
67%
44%
52%
72%
pq
pq
43%
57%
15%
21%
31%
33%
23%
12%
12%
16%
20%
25%
24%
31%
88%
7%
4%
2%
Would never listen
202
95
107
34
42
64
63
39
32
25
35
37
55
42
68
162
26
11
3
17%
18%
17%
19%
18%
17%
16%
15%
21%
18%
18%
16%
18%
15%
19%
16%
23%
20%
15%
o
47%
53%
17%
21%
31%
31%
19%
16%
12%
17%
18%
27%
21%
34%
80%
13%
5%
2%
Happy to use existing service
182
84
98
16
31
45
90
44
21
21
30
32
49
42
58
142
23
15
2
15%
16%
15%
9%
13%
12%
22%
17%
14%
16%
15%
14%
16%
15%
16%
14%
20%
27%
11%
cde
r
or
46%
54%
9%
17%
25%
49%
24%
12%
12%
16%
18%
27%
23%
32%
78%
12%
8%
1%
Can receive through digital TV
service
52
22
30
8
12
18
15
13
7
8
12
9
13
15
15
35
13
5
*
4%
4%
5%
4%
5%
5%
4%
5%
5%
6%
6%
4%
4%
5%
4%
3%
11%
9%
2%
or
or
43%
57%
15%
22%
35%
28%
25%
14%
15%
22%
18%
25%
28%
29%
66%
24%
9%
1%
Can't afford it
27
10
16
4
6
8
8
13
6
2
1
3
6
6
12
15
7
4
*
2%
2%
3%
2%
3%
2%
2%
5%
4%
2%
1%
1%
2%
2%
3%
1%
7%
7%
1%
j
j
or
or
38%
62%
15%
24%
30%
30%
47%
23%
9%
4%
11%
22%
23%
44%
56%
28%
15%
1%
Poor reception in our area
25
11
14
*
1
11
13
*
2
2
8
7
7
5
6
18
6
1
*
2%
2%
2%
*%
*%
3%
3%
*%
1%
1%
4%
3%
2%
2%
2%
2%
5%
2%
1%
cd
cd
g
or
44%
56%
1%
3%
45%
52%
2%
9%
7%
31%
28%
29%
20%
23%
73%
22%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 172
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1615
740
875
223
284
467
641
418
211
184
221
260
458
367
529
1002
230
224
159
Effective Weighted Sample
1148
515
633
165
215
330
452
297
153
127
169
186
338
258
382
886
158
158
140
Total
1182
537
645
176
238
368
400
264
148
134
196
230
312
282
357
994
112
54
22
45%
55%
15%
20%
31%
34%
22%
13%
11%
17%
19%
26%
24%
30%
84%
9%
5%
2%
Too expensive generally
22
9
13
2
5
7
8
9
5
-
1
5
4
4
8
17
1
3
*
2%
2%
2%
1%
2%
2%
2%
3%
3%
-%
1%
2%
1%
2%
2%
2%
1%
6%
1%
i
i
opr
42%
58%
10%
21%
33%
35%
42%
21%
-%
5%
23%
19%
20%
39%
77%
6%
15%
1%
Happy to use analogue radio
service
21
10
11
*
4
5
11
5
3
3
6
5
4
4
8
13
4
4
1
2%
2%
2%
*%
2%
1%
3%
2%
2%
2%
3%
2%
1%
1%
2%
1%
3%
7%
3%
o
46%
54%
2%
21%
25%
53%
23%
16%
15%
27%
22%
21%
19%
37%
60%
18%
19%
3%
Don't know why I should
19
11
8
4
3
4
7
5
3
3
2
3
4
4
8
17
1
1
1
2%
2%
1%
2%
1%
1%
2%
2%
2%
2%
1%
1%
1%
2%
2%
2%
1%
1%
5%
opq
57%
43%
23%
17%
23%
37%
26%
16%
16%
8%
15%
21%
23%
40%
88%
3%
3%
5%
Other
62
31
31
17
7
19
19
16
5
9
10
7
18
13
23
52
6
3
*
5%
6%
5%
10%
3%
5%
5%
6%
4%
7%
5%
3%
6%
5%
6%
5%
6%
5%
2%
df
49%
51%
27%
11%
31%
31%
25%
9%
15%
16%
12%
29%
21%
37%
84%
10%
5%
1%
ANY INVOLUNTARY REASONS
72
31
41
7
12
25
27
21
13
5
10
14
18
16
24
50
14
7
1
6%
6%
6%
4%
5%
7%
7%
8%
9%
3%
5%
6%
6%
5%
7%
5%
13%
13%
4%
or
or
43%
57%
10%
16%
35%
38%
29%
18%
6%
14%
19%
25%
22%
34%
69%
20%
10%
1%
ANY VOLUNTARY REASONS
1079
488
591
160
223
330
365
237
132
126
183
210
289
257
324
911
100
48
20
91%
91%
92%
91%
94%
90%
91%
90%
89%
94%
93%
91%
92%
91%
91%
92%
89%
88%
93%
45%
55%
15%
21%
31%
34%
22%
12%
12%
17%
19%
27%
24%
30%
84%
9%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 172
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1615
740
875
223
284
467
641
418
211
184
221
260
458
367
529
1002
230
224
159
Effective Weighted Sample
1148
515
633
165
215
330
452
297
153
127
169
186
338
258
382
886
158
158
140
Total
1182
537
645
176
238
368
400
264
148
134
196
230
312
282
357
994
112
54
22
45%
55%
15%
20%
31%
34%
22%
13%
11%
17%
19%
26%
24%
30%
84%
9%
5%
2%
ONLY VOLUNTARY REASONS
1053
477
576
156
217
320
359
229
131
124
178
206
282
251
314
895
94
45
19
89%
89%
89%
89%
92%
87%
90%
87%
89%
93%
90%
90%
90%
89%
88%
90%
84%
83%
90%
pq
45%
55%
15%
21%
30%
34%
22%
12%
12%
17%
20%
27%
24%
30%
85%
9%
4%
2%
Don't know
28
13
15
6
6
13
3
8
1
2
3
8
2
8
10
25
1
1
1
2%
2%
2%
4%
2%
3%
1%
3%
1%
2%
2%
3%
1%
3%
3%
3%
1%
1%
4%
f
f
l
l
l
47%
53%
23%
20%
45%
12%
28%
4%
8%
11%
27%
7%
30%
36%
90%
4%
2%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 172
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1615
137
107
101
95
99
115
117
118
113
1199
416
780
830
680
935
Effective Weighted Sample
1148
132
101
97
91
95
110
113
113
109
986
181
563
605
450
698
Total
1182
178
156
97
72
91
112
101
52
134
1054
128
652
527
460
722
15%
13%
8%
**
**
10%
9%
4%
11%
89%
11%
55%
45%
39%
61%
No need
757
147
102
73
**
**
73
67
24
76
681
77
417
337
274
484
64%
82%
66%
75%
**
**
65%
66%
46%
57%
65%
60%
64%
64%
60%
67%
bfghi
h
hi
h
h
n
19%
14%
10%
**
**
10%
9%
3%
10%
90%
10%
55%
45%
36%
64%
Would never listen
202
14
21
6
**
**
13
27
15
40
179
24
115
88
82
120
17%
8%
14%
6%
**
**
11%
26%
28%
30%
17%
18%
18%
17%
18%
17%
abcf
abcf
abcf
7%
11%
3%
**
**
6%
13%
7%
20%
88%
12%
57%
43%
41%
59%
Happy to use existing service
182
7
17
14
**
**
15
16
13
27
162
20
88
94
96
86
15%
4%
11%
14%
**
**
13%
16%
25%
20%
15%
15%
14%
18%
21%
12%
a
a
a
abf
a
l
o
4%
9%
8%
**
**
8%
9%
7%
15%
89%
11%
49%
51%
53%
47%
Can receive through digital TV service
52
3
4
13
**
**
-
3
5
4
48
5
32
20
28
24
4%
2%
3%
13%
**
**
-%
3%
10%
3%
5%
4%
5%
4%
6%
3%
abfgi
abfgi
o
5%
8%
24%
**
**
-%
6%
10%
8%
91%
9%
62%
38%
54%
46%
Can't afford it
27
1
3
2
**
**
3
1
*
-
24
2
14
12
10
16
2%
1%
2%
2%
**
**
3%
1%
1%
-%
2%
2%
2%
2%
2%
2%
6%
10%
6%
**
**
11%
3%
1%
-%
92%
8%
54%
46%
38%
62%
Poor reception in our area
25
-
11
2
**
**
-
-
-
5
21
4
17
8
18
7
2%
-%
7%
2%
**
**
-%
-%
-%
4%
2%
3%
3%
2%
4%
1%
afgh
afgh
o
-%
42%
8%
**
**
-%
-%
-%
20%
84%
16%
67%
33%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 172
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1615
137
107
101
95
99
115
117
118
113
1199
416
780
830
680
935
Effective Weighted Sample
1148
132
101
97
91
95
110
113
113
109
986
181
563
605
450
698
Total
1182
178
156
97
72
91
112
101
52
134
1054
128
652
527
460
722
15%
13%
8%
**
**
10%
9%
4%
11%
89%
11%
55%
45%
39%
61%
Too expensive generally
22
4
-
4
**
**
1
-
*
2
20
2
8
13
9
13
2%
2%
-%
4%
**
**
1%
-%
1%
2%
2%
2%
1%
3%
2%
2%
bg
17%
-%
17%
**
**
3%
-%
1%
10%
90%
10%
39%
61%
40%
60%
Happy to use analogue radio service
21
3
1
-
**
**
-
2
1
1
17
4
11
10
8
13
2%
1%
1%
-%
**
**
-%
2%
2%
1%
2%
3%
2%
2%
2%
2%
13%
5%
-%
**
**
-%
9%
5%
6%
83%
17%
52%
48%
40%
60%
Don't know why I should
19
4
3
-
**
**
4
1
-
2
18
1
11
8
9
10
2%
2%
2%
-%
**
**
4%
1%
-%
1%
2%
1%
2%
2%
2%
1%
h
22%
18%
-%
**
**
21%
4%
-%
8%
96%
4%
57%
43%
48%
52%
Other
62
11
8
8
**
**
9
4
5
3
48
13
31
31
26
36
5%
6%
5%
9%
**
**
8%
4%
9%
3%
5%
11%
5%
6%
6%
5%
i
j
18%
14%
13%
**
**
14%
7%
8%
6%
78%
22%
51%
49%
43%
57%
ANY INVOLUNTARY REASONS
72
5
13
6
**
**
4
1
1
7
63
9
39
33
37
35
6%
3%
9%
7%
**
**
3%
1%
1%
5%
6%
7%
6%
6%
8%
5%
gh
gh
g
o
7%
19%
9%
**
**
5%
1%
1%
10%
88%
12%
55%
45%
51%
49%
ANY VOLUNTARY REASONS
1079
166
137
88
**
**
99
95
51
126
966
113
594
483
422
657
91%
93%
88%
91%
**
**
89%
94%
98%
94%
92%
89%
91%
92%
92%
91%
bcf
15%
13%
8%
**
**
9%
9%
5%
12%
89%
11%
55%
45%
39%
61%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 172
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
~e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1615
137
107
101
95
99
115
117
118
113
1199
416
780
830
680
935
Effective Weighted Sample
1148
132
101
97
91
95
110
113
113
109
986
181
563
605
450
698
Total
1182
178
156
97
72
91
112
101
52
134
1054
128
652
527
460
722
15%
13%
8%
**
**
10%
9%
4%
11%
89%
11%
55%
45%
39%
61%
ONLY VOLUNTARY REASONS
1053
166
132
85
**
**
99
94
51
124
943
111
579
471
404
649
89%
93%
85%
88%
**
**
88%
93%
97%
92%
89%
87%
89%
89%
88%
90%
b
b
bcf
16%
13%
8%
**
**
9%
9%
5%
12%
89%
11%
55%
45%
38%
62%
Don't know
28
3
6
1
**
**
6
3
-
1
24
4
20
8
8
20
2%
2%
4%
1%
**
**
6%
3%
-%
1%
2%
3%
3%
1%
2%
3%
h
h
11%
21%
4%
**
**
22%
10%
-%
5%
87%
13%
73%
27%
29%
71%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 173
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QN1. SHOWCARD Which of the following do you use for news nowadays? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Television
2269
1105
1164
264
345
796
864
345
251
282
502
593
598
515
564
1898
193
113
65
85%
85%
85%
72%
74%
87%
93%
84%
87%
87%
84%
83%
83%
89%
85%
85%
83%
85%
89%
cd
cde
kl
op
49%
51%
12%
15%
35%
38%
15%
11%
12%
22%
26%
26%
23%
25%
84%
8%
5%
3%
Newspapers
1230
638
592
125
194
390
521
171
152
150
257
329
349
279
274
1021
122
52
35
46%
49%
43%
34%
41%
43%
56%
41%
53%
46%
43%
46%
48%
48%
41%
46%
53%
39%
47%
b
c
c
cde
gj
n
n
q
oq
q
52%
48%
10%
16%
32%
42%
14%
12%
12%
21%
27%
28%
23%
22%
83%
10%
4%
3%
Radio
1055
559
496
78
153
397
427
113
114
129
300
362
297
210
186
898
69
53
35
39%
43%
36%
21%
33%
43%
46%
27%
39%
40%
50%
51%
41%
36%
28%
40%
29%
40%
48%
b
c
cd
cd
g
g
ghi
lmn
n
n
p
p
opq
53%
47%
7%
14%
38%
40%
11%
11%
12%
28%
34%
28%
20%
18%
85%
7%
5%
3%
Internet or apps on a computer/
laptop/ netbook/ tablet
813
434
379
107
177
337
193
58
71
96
301
327
255
124
108
675
95
34
10
30%
33%
28%
29%
38%
37%
21%
14%
25%
30%
51%
46%
35%
21%
16%
30%
41%
26%
14%
b
f
cf
cf
g
g
ghi
lmn
mn
n
r
oqr
r
53%
47%
13%
22%
41%
24%
7%
9%
12%
37%
40%
31%
15%
13%
83%
12%
4%
1%
Word of mouth (family/ friebds/
colleagues) - in person, by phone,
email
553
273
280
85
99
199
170
78
62
73
160
152
168
113
120
478
31
22
23
21%
21%
20%
23%
21%
22%
18%
19%
22%
22%
27%
21%
23%
20%
18%
21%
13%
17%
31%
f
g
n
p
opq
49%
51%
15%
18%
36%
31%
14%
11%
13%
29%
27%
30%
21%
22%
86%
6%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 173
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QN1. SHOWCARD Which of the following do you use for news nowadays? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Internet or apps on a mobile phone
523
289
234
108
135
227
54
47
39
57
196
187
157
90
89
451
40
21
10
20%
22%
17%
29%
29%
25%
6%
11%
14%
18%
33%
26%
22%
15%
13%
20%
17%
16%
14%
b
f
f
f
g
ghi
lmn
mn
r
55%
45%
21%
26%
43%
10%
9%
8%
11%
37%
36%
30%
17%
17%
86%
8%
4%
2%
Magazines
167
79
88
20
39
55
54
18
17
20
59
63
43
32
29
152
8
4
3
6%
6%
6%
5%
8%
6%
6%
4%
6%
6%
10%
9%
6%
5%
4%
7%
4%
3%
4%
g
lmn
pqr
47%
53%
12%
23%
33%
32%
11%
10%
12%
35%
38%
26%
19%
17%
91%
5%
2%
2%
Interactive TV services via the 'red
button' or apps on the TV
93
60
33
6
14
41
31
7
4
12
42
43
21
18
10
81
7
2
3
3%
5%
2%
2%
3%
4%
3%
2%
1%
4%
7%
6%
3%
3%
1%
4%
3%
2%
4%
b
c
ghi
lmn
n
65%
35%
7%
16%
44%
34%
7%
4%
13%
46%
47%
23%
20%
11%
87%
7%
2%
3%
None of these
39
14
25
17
7
11
4
12
3
2
5
4
9
8
18
34
1
2
2
1%
1%
2%
5%
1%
1%
*%
3%
1%
1%
1%
1%
1%
1%
3%
2%
*%
2%
3%
def
f
ij
kl
p
p
36%
64%
43%
18%
29%
11%
31%
8%
5%
13%
9%
23%
22%
46%
87%
1%
6%
5%
Don't know
2
1
1
1
-
*
-
1
-
-
-
*
1
-
1
1
-
*
*
*%
*%
*%
*%
-%
*%
-%
*%
-%
-%
-%
*%
*%
-%
*%
*%
-%
*%
*%
66%
34%
75%
-%
25%
-%
57%
-%
-%
-%
9%
34%
-%
57%
83%
-%
9%
9%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 173
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QN1. SHOWCARD Which of the following do you use for news nowadays? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Television
2269
274
311
194
167
198
199
192
95
269
1947
322
1306
960
1099
1170
85%
84%
84%
83%
88%
86%
80%
86%
83%
90%
84%
88%
84%
86%
87%
83%
f
abcfh
o
12%
14%
9%
7%
9%
9%
8%
4%
12%
86%
14%
58%
42%
48%
52%
Newspapers
1230
227
140
81
68
92
106
98
61
149
1070
160
678
551
557
673
46%
69%
38%
35%
36%
40%
42%
44%
54%
50%
46%
44%
44%
49%
44%
48%
bcdefghi
c
bcdefg
bcde
l
18%
11%
7%
6%
7%
9%
8%
5%
12%
87%
13%
55%
45%
45%
55%
Radio
1055
104
149
116
73
87
92
87
47
143
874
180
645
409
587
468
39%
32%
40%
50%
39%
38%
37%
39%
41%
48%
38%
49%
42%
37%
47%
33%
abdefg
a
adefg
j
m
o
10%
14%
11%
7%
8%
9%
8%
4%
14%
83%
17%
61%
39%
56%
44%
Internet or apps on a computer/ laptop/
netbook/ tablet
813
89
118
99
33
46
90
79
37
83
694
120
555
256
454
360
30%
27%
32%
43%
18%
20%
36%
35%
33%
28%
30%
33%
36%
23%
36%
25%
d
de
abdehi
adei
de
de
de
m
o
11%
15%
12%
4%
6%
11%
10%
5%
10%
85%
15%
68%
32%
56%
44%
Word of mouth (family/ friebds/
colleagues) - in person, by phone, email
553
43
46
67
62
29
38
79
39
74
462
91
338
215
274
279
21%
13%
12%
29%
33%
13%
15%
35%
35%
25%
20%
25%
22%
19%
22%
20%
abef
abef
abefi
abefi
abef
j
8%
8%
12%
11%
5%
7%
14%
7%
13%
83%
17%
61%
39%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 173
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QN1. SHOWCARD Which of the following do you use for news nowadays? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Internet or apps on a mobile phone
523
49
71
74
28
33
51
49
28
68
458
65
394
126
278
246
20%
15%
19%
32%
15%
14%
20%
22%
25%
23%
20%
18%
25%
11%
22%
17%
abdefgi
ae
ade
ade
m
o
9%
13%
14%
5%
6%
10%
9%
5%
13%
87%
13%
75%
24%
53%
47%
Magazines
167
28
21
17
13
7
19
17
5
23
139
28
109
58
87
81
6%
9%
6%
7%
7%
3%
8%
8%
4%
8%
6%
8%
7%
5%
7%
6%
e
e
e
e
e
m
17%
13%
10%
8%
4%
11%
10%
3%
14%
83%
17%
65%
35%
52%
48%
Interactive TV services via the 'red button'
or apps on the TV
93
8
21
8
7
5
14
5
4
10
75
18
66
27
61
31
3%
2%
6%
3%
4%
2%
6%
2%
3%
3%
3%
5%
4%
2%
5%
2%
e
e
m
o
8%
22%
8%
8%
5%
15%
6%
4%
11%
80%
20%
71%
29%
66%
34%
None of these
39
8
1
4
1
4
2
8
2
3
37
2
20
19
11
28
1%
2%
*%
2%
1%
2%
1%
4%
2%
1%
2%
*%
1%
2%
1%
2%
bdf
k
n
20%
4%
10%
3%
10%
5%
21%
6%
9%
96%
4%
51%
49%
28%
72%
Don't know
2
-
-
-
-
-
-
1
*
-
1
*
1
1
*
1
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
57%
25%
-%
91%
9%
34%
66%
9%
91%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 174
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QN2. SHOWCARD you said you use the internet or apps on a computer, laptop, netbook or tablet for news nowadays. Which of these do you use? (MULTI CODE)
Base : Those who use the internet or apps on a computer/ laptop/ netbook/ tablet for news nowadays
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
~r
Unweighted total
1024
551
473
147
215
400
262
90
96
132
350
359
362
159
144
654
166
136
68
Effective Weighted Sample
765
408
357
110
161
301
194
63
75
96
268
269
279
119
110
586
120
94
61
Total
813
434
379
107
177
337
193
58
71
96
301
327
255
124
108
675
95
34
10
53%
47%
13%
22%
41%
24%
**
**
12%
37%
40%
31%
15%
13%
83%
12%
4%
**
Laptop/ netbook computer
443
250
193
70
94
190
89
**
**
51
172
187
150
53
53
373
48
18
**
54%
58%
51%
65%
53%
56%
46%
**
**
53%
57%
57%
59%
43%
49%
55%
50%
53%
**
df
f
m
m
57%
43%
16%
21%
43%
20%
**
**
12%
39%
42%
34%
12%
12%
84%
11%
4%
**
Tablet computer
401
196
205
46
95
179
81
**
**
45
175
170
119
68
44
332
49
15
**
49%
45%
54%
43%
54%
53%
42%
**
**
46%
58%
52%
47%
55%
41%
49%
52%
45%
**
a
f
f
i
n
49%
51%
11%
24%
45%
20%
**
**
11%
44%
42%
30%
17%
11%
83%
12%
4%
**
Desktop computer
163
112
51
9
20
73
62
**
**
14
60
76
45
26
16
143
11
8
**
20%
26%
13%
9%
11%
22%
32%
**
**
14%
20%
23%
18%
21%
15%
21%
11%
22%
**
b
cd
cde
p
p
69%
31%
6%
12%
44%
38%
**
**
8%
37%
47%
27%
16%
10%
88%
6%
5%
**
None of these
19
7
11
4
5
8
3
**
**
1
4
5
3
2
9
13
3
2
**
2%
2%
3%
4%
3%
2%
1%
**
**
1%
1%
2%
1%
2%
8%
2%
3%
7%
**
klm
o
39%
61%
21%
25%
40%
14%
**
**
3%
19%
28%
14%
12%
46%
69%
17%
12%
**
Don't know
7
5
2
-
1
4
2
**
**
*
1
1
2
3
*
5
1
*
**
1%
1%
*%
-%
*%
1%
1%
**
**
*%
*%
*%
1%
3%
*%
1%
1%
1%
**
73%
27%
-%
12%
62%
26%
**
**
6%
13%
22%
25%
52%
2%
78%
14%
7%
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 174
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QN2. SHOWCARD you said you use the internet or apps on a computer, laptop, netbook or tablet for news nowadays. Which of these do you use? (MULTI CODE)
Base : Those who use the internet or apps on a computer/ laptop/ netbook/ tablet for news nowadays
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1024
67
79
104
39
47
86
85
76
71
762
262
660
361
581
443
Effective Weighted Sample
765
65
76
100
37
45
83
82
73
68
636
132
493
279
425
340
Total
813
89
118
99
33
46
90
79
37
83
694
120
555
256
454
360
**
**
12%
**
**
**
**
**
**
85%
15%
68%
32%
56%
44%
Laptop/ netbook computer
443
**
**
57
**
**
**
**
**
**
371
72
300
140
234
209
54%
**
**
57%
**
**
**
**
**
**
54%
60%
54%
55%
52%
58%
**
**
13%
**
**
**
**
**
**
84%
16%
68%
32%
53%
47%
Tablet computer
401
**
**
56
**
**
**
**
**
**
344
57
290
111
232
169
49%
**
**
57%
**
**
**
**
**
**
50%
48%
52%
43%
51%
47%
m
**
**
14%
**
**
**
**
**
**
86%
14%
72%
28%
58%
42%
Desktop computer
163
**
**
27
**
**
**
**
**
**
139
24
104
57
102
61
20%
**
**
27%
**
**
**
**
**
**
20%
20%
19%
22%
22%
17%
**
**
17%
**
**
**
**
**
**
85%
15%
64%
35%
63%
37%
None of these
19
**
**
-
**
**
**
**
**
**
18
1
15
4
10
9
2%
**
**
-%
**
**
**
**
**
**
3%
*%
3%
2%
2%
3%
**
**
-%
**
**
**
**
**
**
97%
3%
77%
23%
52%
48%
Don't know
7
**
**
-
**
**
**
**
**
**
6
*
4
3
5
1
1%
**
**
-%
**
**
**
**
**
**
1%
*%
1%
1%
1%
*%
**
**
-%
**
**
**
**
**
**
98%
2%
61%
39%
81%
19%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 175
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Married/ civil partnership
1360
709
651
25
220
583
532
96
134
198
433
456
365
317
223
1162
103
61
35
51%
55%
47%
7%
47%
64%
57%
23%
46%
61%
73%
64%
51%
55%
34%
52%
44%
47%
47%
b
c
cdf
cd
g
gh
ghi
lmn
n
n
p
52%
48%
2%
16%
43%
39%
7%
10%
15%
32%
33%
27%
23%
16%
85%
8%
5%
3%
Co-habiting
250
114
137
33
91
102
25
30
29
39
72
58
72
65
56
206
27
12
6
9%
9%
10%
9%
19%
11%
3%
7%
10%
12%
12%
8%
10%
11%
8%
9%
12%
9%
8%
f
cef
f
g
g
45%
55%
13%
36%
41%
10%
12%
12%
16%
29%
23%
29%
26%
22%
82%
11%
5%
2%
Single
662
340
322
306
147
139
70
154
78
51
72
124
189
124
225
541
59
40
21
25%
26%
23%
84%
31%
15%
8%
37%
27%
16%
12%
17%
26%
21%
34%
24%
25%
30%
29%
def
ef
f
hij
ij
km
klm
o
o
51%
49%
46%
22%
21%
11%
23%
12%
8%
11%
19%
29%
19%
34%
82%
9%
6%
3%
Widowed, divorced or separated
395
133
262
2
10
88
296
132
49
36
18
73
92
73
158
321
44
19
12
15%
10%
19%
*%
2%
10%
32%
32%
17%
11%
3%
10%
13%
13%
24%
14%
19%
14%
16%
a
cd
cde
hij
ij
j
klm
o
34%
66%
*%
2%
22%
75%
33%
12%
9%
5%
18%
23%
18%
40%
81%
11%
5%
3%
Refused
8
4
3
-
-
4
3
-
-
1
*
2
3
2
1
7
-
1
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
1%
*%
57%
43%
-%
-%
57%
43%
-%
-%
7%
2%
32%
33%
25%
11%
86%
-%
10%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 175
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Married/ civil partnership
1360
170
226
128
90
115
127
105
49
153
1149
211
857
501
720
640
51%
52%
61%
55%
47%
50%
51%
47%
43%
51%
50%
58%
55%
45%
57%
45%
adefghi
h
j
m
o
12%
17%
9%
7%
8%
9%
8%
4%
11%
84%
16%
63%
37%
53%
47%
Co-habiting
250
27
29
21
27
14
23
30
9
26
222
29
201
50
135
116
9%
8%
8%
9%
14%
6%
9%
13%
8%
9%
10%
8%
13%
4%
11%
8%
abeh
beh
m
o
11%
11%
8%
11%
6%
9%
12%
3%
10%
89%
11%
80%
20%
54%
46%
Single
662
98
66
49
48
62
61
55
32
71
602
60
372
287
218
444
25%
30%
18%
21%
26%
27%
25%
24%
28%
24%
26%
16%
24%
26%
17%
31%
bc
b
b
b
k
n
15%
10%
7%
7%
9%
9%
8%
5%
11%
91%
9%
56%
43%
33%
67%
Widowed, divorced or separated
395
32
51
36
24
38
36
35
22
47
329
66
117
277
182
213
15%
10%
14%
16%
13%
16%
15%
16%
20%
16%
14%
18%
8%
25%
14%
15%
a
ad
j
l
8%
13%
9%
6%
10%
9%
9%
6%
12%
83%
17%
30%
70%
46%
54%
Refused
8
1
-
-
-
2
1
-
2
1
7
*
4
3
4
3
*%
*%
-%
-%
-%
1%
*%
-%
1%
*%
*%
*%
*%
*%
*%
*%
13%
-%
-%
-%
23%
15%
-%
20%
15%
97%
3%
59%
41%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 176
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
English
1563
779
784
216
249
505
593
245
166
188
349
405
415
355
388
1525
10
21
7
58%
60%
57%
59%
53%
55%
64%
59%
57%
58%
59%
57%
58%
61%
59%
68%
4%
16%
9%
de
pqr
pr
p
50%
50%
14%
16%
32%
38%
16%
11%
12%
22%
26%
27%
23%
25%
98%
1%
1%
*%
Scottish
211
102
109
22
32
73
84
37
30
33
40
49
55
52
56
26
183
2
*
8%
8%
8%
6%
7%
8%
9%
9%
10%
10%
7%
7%
8%
9%
8%
1%
79%
1%
1%
oqr
48%
52%
10%
15%
34%
40%
17%
14%
16%
19%
23%
26%
25%
26%
12%
87%
1%
*%
Welsh
98
48
50
15
11
34
39
18
11
8
9
21
23
23
31
12
1
85
*
4%
4%
4%
4%
2%
4%
4%
4%
4%
3%
2%
3%
3%
4%
5%
1%
*%
64%
*%
j
j
opr
49%
51%
15%
11%
34%
39%
18%
11%
9%
9%
22%
24%
23%
31%
12%
1%
86%
*%
Northern Irish
48
24
24
6
6
19
18
7
4
10
9
9
13
14
14
10
*
*
38
2%
2%
2%
2%
1%
2%
2%
2%
1%
3%
2%
1%
2%
2%
2%
*%
*%
*%
52%
opq
50%
50%
12%
12%
39%
36%
14%
9%
20%
20%
18%
26%
28%
28%
20%
*%
1%
79%
British
549
254
295
78
103
209
159
69
60
61
152
178
165
98
108
481
28
20
20
21%
19%
21%
21%
22%
23%
17%
17%
21%
19%
26%
25%
23%
17%
16%
22%
12%
15%
27%
f
f
gi
mn
mn
pq
opq
46%
54%
14%
19%
38%
29%
13%
11%
11%
28%
32%
30%
18%
20%
88%
5%
4%
4%
Other
205
94
111
29
67
75
34
37
18
25
35
51
49
39
67
181
12
4
8
8%
7%
8%
8%
14%
8%
4%
9%
6%
8%
6%
7%
7%
7%
10%
8%
5%
3%
12%
f
cef
f
lm
pq
opq
46%
54%
14%
33%
37%
17%
18%
9%
12%
17%
25%
24%
19%
33%
88%
6%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 176
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
English
1563
141
242
148
167
158
182
155
95
238
1351
212
897
661
819
745
58%
43%
65%
63%
88%
68%
73%
69%
84%
80%
59%
58%
58%
59%
65%
53%
a
a
abcefgi
a
ac
a
abcefg
abceg
o
9%
16%
9%
11%
10%
12%
10%
6%
15%
86%
14%
57%
42%
52%
48%
Scottish
211
-
8
3
1
2
3
1
2
7
177
35
116
95
87
125
8%
-%
2%
1%
1%
1%
1%
1%
2%
2%
8%
9%
8%
8%
7%
9%
a
a
-%
4%
1%
*%
1%
1%
1%
1%
4%
84%
16%
55%
45%
41%
59%
Welsh
98
2
3
3
1
1
-
-
-
2
77
21
51
47
47
51
4%
1%
1%
1%
1%
*%
-%
-%
-%
1%
3%
6%
3%
4%
4%
4%
j
2%
3%
3%
1%
1%
-%
-%
-%
2%
79%
21%
52%
48%
48%
52%
Northern Irish
48
2
-
1
-
3
-
-
-
4
31
17
28
20
19
29
2%
1%
-%
*%
-%
1%
-%
-%
-%
1%
1%
5%
2%
2%
2%
2%
j
5%
-%
2%
-%
5%
-%
-%
-%
9%
65%
35%
58%
42%
40%
60%
British
549
133
90
62
12
32
47
48
14
42
487
62
330
219
231
318
21%
41%
24%
27%
7%
14%
19%
21%
13%
14%
21%
17%
21%
20%
18%
22%
bcdefghi
dehi
defhi
d
d
dehi
d
d
k
n
24%
16%
11%
2%
6%
9%
9%
3%
8%
89%
11%
60%
40%
42%
58%
Other
205
49
29
16
8
36
17
20
2
5
186
20
129
76
57
149
8%
15%
8%
7%
4%
16%
7%
9%
2%
2%
8%
5%
8%
7%
4%
11%
bcdfghi
hi
hi
bcdfghi
hi
dhi
k
n
24%
14%
8%
4%
18%
8%
10%
1%
3%
90%
10%
63%
37%
28%
72%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
WHITE
British
1300
604
696
177
187
453
483
198
136
154
319
371
358
260
311
1168
51
36
46
49%
46%
51%
48%
40%
49%
52%
48%
47%
47%
54%
52%
50%
45%
47%
52%
22%
27%
63%
a
d
d
d
m
pq
opq
46%
54%
14%
14%
35%
37%
15%
10%
12%
25%
29%
28%
20%
24%
90%
4%
3%
4%
English
648
352
297
76
120
191
261
102
63
82
154
167
163
166
152
630
7
9
2
24%
27%
22%
21%
26%
21%
28%
25%
22%
25%
26%
23%
23%
29%
23%
28%
3%
7%
3%
b
ce
kln
pqr
pr
54%
46%
12%
18%
30%
40%
16%
10%
13%
24%
26%
25%
26%
23%
97%
1%
1%
*%
Scottish
186
93
93
23
31
63
69
31
31
29
38
44
44
46
52
23
161
2
*
7%
7%
7%
6%
7%
7%
7%
7%
11%
9%
6%
6%
6%
8%
8%
1%
69%
1%
1%
j
oqr
50%
50%
13%
16%
34%
37%
16%
16%
15%
20%
23%
24%
24%
28%
12%
86%
1%
*%
Welsh
85
41
44
12
8
30
36
17
10
7
6
17
18
22
28
7
1
77
*
3%
3%
3%
3%
2%
3%
4%
4%
4%
2%
1%
2%
2%
4%
4%
*%
*%
58%
*%
d
j
j
l
opr
49%
51%
14%
9%
35%
42%
21%
12%
9%
7%
20%
21%
26%
33%
8%
1%
90%
*%
Irish
44
23
22
3
10
15
15
7
3
6
10
10
10
10
15
19
3
3
20
2%
2%
2%
1%
2%
2%
2%
2%
1%
2%
2%
1%
1%
2%
2%
1%
1%
2%
27%
opq
51%
49%
8%
23%
35%
35%
16%
6%
14%
23%
22%
22%
22%
33%
42%
7%
6%
45%
Any other white background
113
49
64
18
36
43
16
21
12
17
20
32
30
18
32
99
7
3
4
4%
4%
5%
5%
8%
5%
2%
5%
4%
5%
3%
5%
4%
3%
5%
4%
3%
2%
6%
f
ef
f
q
q
43%
57%
16%
32%
38%
14%
19%
11%
15%
17%
29%
27%
16%
28%
88%
6%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TOTAL WHITE
2376
1161
1216
310
391
795
881
376
254
295
547
640
624
521
591
1946
229
129
73
89%
89%
88%
85%
84%
87%
95%
91%
88%
91%
92%
90%
87%
90%
89%
87%
98%
98%
99%
cde
o
o
o
49%
51%
13%
16%
33%
37%
16%
11%
12%
23%
27%
26%
22%
25%
82%
10%
5%
3%
MIXED
White and Black Caribbean
13
4
9
4
7
2
-
2
-
2
3
5
6
-
3
13
-
-
-
*%
*%
1%
1%
2%
*%
-%
*%
-%
1%
*%
1%
1%
-%
*%
1%
-%
-%
-%
f
ef
m
28%
72%
27%
57%
16%
-%
15%
-%
18%
21%
35%
45%
-%
20%
100%
-%
-%
-%
White and Asian
10
8
2
2
2
6
-
-
-
2
2
2
2
4
2
10
-
*
*
*%
1%
*%
1%
*%
1%
-%
-%
-%
1%
*%
*%
*%
1%
*%
*%
-%
*%
*%
f
f
f
76%
24%
21%
22%
56%
-%
-%
-%
19%
24%
23%
17%
38%
22%
97%
-%
2%
2%
Any other mixed/ multiple ethnic
background
6
2
4
2
-
3
1
2
-
-
2
3
1
-
2
5
1
1
-
*%
*%
*%
1%
-%
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
*%
*%
*%
-%
41%
59%
35%
-%
46%
20%
31%
-%
-%
36%
46%
23%
-%
31%
78%
12%
10%
-%
TOTAL MIXED/ MULTIPLE
29
14
15
8
10
10
1
4
-
4
7
10
9
4
7
27
1
1
*
1%
1%
1%
2%
2%
1%
*%
1%
-%
1%
1%
1%
1%
1%
1%
1%
*%
1%
*%
f
f
f
h
h
48%
52%
27%
33%
36%
4%
13%
-%
14%
25%
33%
31%
13%
23%
94%
2%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
ASIAN AND BRITISH ASIAN
Indian
61
32
29
9
18
22
13
5
4
9
15
17
14
15
16
57
2
1
*
2%
2%
2%
2%
4%
2%
1%
1%
1%
3%
2%
2%
2%
3%
2%
3%
1%
1%
*%
f
r
52%
48%
14%
29%
36%
21%
8%
6%
14%
24%
28%
22%
24%
26%
94%
3%
2%
*%
Pakistani
71
32
39
10
21
27
14
8
9
7
6
15
20
13
24
71
-
-
-
3%
2%
3%
3%
4%
3%
2%
2%
3%
2%
1%
2%
3%
2%
4%
3%
-%
-%
-%
f
f
j
pqr
45%
55%
13%
29%
37%
20%
12%
12%
10%
8%
21%
28%
18%
33%
100%
-%
-%
-%
Bangladeshi
21
11
10
7
4
8
3
5
3
2
3
4
8
4
5
21
-
1
-
1%
1%
1%
2%
1%
1%
*%
1%
1%
1%
*%
1%
1%
1%
1%
1%
-%
*%
-%
f
r
51%
49%
31%
17%
36%
16%
24%
15%
11%
12%
19%
35%
21%
25%
98%
-%
2%
-%
Any other Asian background
12
6
6
4
3
1
3
2
1
1
-
1
9
-
2
12
-
*
-
*%
*%
*%
1%
1%
*%
*%
*%
*%
*%
-%
*%
1%
-%
*%
1%
-%
*%
-%
e
km
51%
49%
37%
26%
10%
27%
13%
10%
12%
-%
9%
72%
-%
18%
98%
-%
2%
-%
TOTAL ASIAN/ BRITISH ASIAN
165
81
84
29
45
57
33
20
17
19
23
37
50
32
47
161
2
2
*
6%
6%
6%
8%
10%
6%
4%
5%
6%
6%
4%
5%
7%
5%
7%
7%
1%
2%
*%
f
ef
f
pqr
r
49%
51%
18%
27%
35%
20%
12%
10%
12%
14%
22%
30%
19%
28%
97%
1%
1%
*%
BLACK AND BLACK BRITISH
Caribbean
20
6
14
1
3
15
-
1
3
3
6
7
7
5
1
20
-
-
-
1%
*%
1%
*%
1%
2%
-%
*%
1%
1%
1%
1%
1%
1%
*%
1%
-%
-%
-%
f
f
n
n
r
29%
71%
6%
17%
77%
-%
5%
16%
16%
30%
34%
37%
24%
4%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
African
45
20
25
8
7
23
7
7
10
2
4
8
18
10
8
45
*
*
-
2%
2%
2%
2%
2%
3%
1%
2%
4%
*%
1%
1%
3%
2%
1%
2%
*%
*%
-%
f
f
ij
pqr
44%
56%
17%
16%
51%
16%
16%
23%
3%
9%
19%
40%
23%
19%
99%
*%
1%
-%
Any other black background
3
-
3
1
1
1
-
1
-
-
1
-
1
-
1
2
1
-
-
*%
-%
*%
*%
*%
*%
-%
*%
-%
-%
*%
-%
*%
-%
*%
*%
*%
-%
-%
-%
100%
29%
19%
52%
-%
52%
-%
-%
19%
-%
48%
-%
52%
81%
19%
-%
-%
TOTAL BLACK/ BLACK BRITISH
68
26
42
10
11
40
7
10
14
5
11
15
27
15
11
67
1
*
-
3%
2%
3%
3%
2%
4%
1%
2%
5%
1%
2%
2%
4%
3%
2%
3%
*%
*%
-%
f
f
f
ij
n
pqr
38%
62%
14%
16%
59%
11%
14%
20%
7%
15%
23%
40%
22%
16%
98%
1%
1%
-%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic
origin
7
3
3
4
1
1
-
1
-
1
1
-
3
2
1
7
-
-
*
*%
*%
*%
1%
*%
*%
-%
*%
-%
*%
*%
-%
*%
*%
*%
*%
-%
-%
*%
ef
49%
51%
61%
21%
18%
-%
19%
-%
14%
16%
-%
44%
36%
21%
98%
-%
-%
2%
TOTAL MIDDLE EAST AND
ARABIC ORIGIN
7
3
3
4
1
1
-
1
-
1
1
-
3
2
1
7
-
-
*
*%
*%
*%
1%
*%
*%
-%
*%
-%
*%
*%
-%
*%
*%
*%
*%
-%
-%
*%
ef
49%
51%
61%
21%
18%
-%
19%
-%
14%
16%
-%
44%
36%
21%
98%
-%
-%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
CHINESE OR OTHER ETHNIC GROUP
Chinese
6
1
5
1
3
2
-
1
2
-
2
2
1
2
1
6
1
-
-
*%
*%
*%
*%
1%
*%
-%
*%
1%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
f
20%
80%
9%
56%
36%
-%
9%
36%
-%
36%
36%
9%
40%
16%
91%
9%
-%
-%
Any other background
8
5
3
1
3
3
-
2
2
-
3
3
2
2
2
8
-
-
*
*%
*%
*%
*%
1%
*%
-%
*%
1%
-%
1%
*%
*%
*%
*%
*%
-%
-%
*%
f
f
60%
40%
17%
42%
41%
-%
21%
27%
-%
38%
33%
26%
20%
21%
97%
-%
-%
3%
TOTAL CHINESE OR OTHER
ETHNIC GROUP
14
6
8
2
7
6
-
2
4
-
5
5
3
4
3
14
1
-
*
1%
*%
1%
1%
1%
1%
-%
1%
2%
-%
1%
1%
*%
1%
*%
1%
*%
-%
*%
f
f
f
i
43%
57%
13%
48%
39%
-%
16%
31%
-%
37%
34%
18%
28%
19%
95%
4%
-%
2%
Refused
15
10
5
2
3
6
4
*
*
1
1
5
5
2
3
14
*
*
*
1%
1%
*%
1%
1%
1%
*%
*%
*%
*%
*%
1%
1%
*%
*%
1%
*%
*%
*%
65%
35%
16%
18%
38%
27%
1%
1%
4%
8%
32%
33%
15%
20%
96%
1%
1%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
WHITE
British
1300
105
187
145
122
101
129
142
71
166
1102
197
763
537
688
612
49%
32%
50%
62%
65%
44%
52%
64%
62%
55%
48%
54%
49%
48%
55%
43%
a
abef
abefi
a
a
abef
abef
ae
j
o
8%
14%
11%
9%
8%
10%
11%
5%
13%
85%
15%
59%
41%
53%
47%
English
648
54
123
67
51
53
94
40
37
111
564
85
364
282
343
306
24%
17%
33%
29%
27%
23%
38%
18%
33%
37%
24%
23%
23%
25%
27%
22%
aeg
ag
ag
acdeg
aeg
adeg
o
8%
19%
10%
8%
8%
14%
6%
6%
17%
87%
13%
56%
43%
53%
47%
Scottish
186
-
4
3
1
2
4
2
1
6
154
32
104
82
78
108
7%
-%
1%
1%
1%
1%
2%
1%
1%
2%
7%
9%
7%
7%
6%
8%
a
-%
2%
2%
1%
1%
2%
1%
*%
3%
83%
17%
56%
44%
42%
58%
Welsh
85
-
1
2
-
1
1
-
-
2
67
18
42
43
42
43
3%
-%
*%
1%
-%
*%
*%
-%
-%
1%
3%
5%
3%
4%
3%
3%
j
-%
1%
2%
-%
1%
1%
-%
-%
3%
79%
21%
49%
51%
49%
51%
Irish
44
6
6
-
-
1
4
1
-
1
32
12
28
16
16
28
2%
2%
2%
-%
-%
1%
1%
*%
-%
*%
1%
3%
2%
1%
1%
2%
cdh
j
14%
13%
-%
-%
3%
8%
2%
-%
2%
72%
28%
63%
37%
37%
63%
Any other white background
113
30
20
14
8
5
11
9
1
1
97
16
78
35
34
79
4%
9%
5%
6%
4%
2%
4%
4%
1%
*%
4%
4%
5%
3%
3%
6%
defghi
hi
ehi
hi
hi
hi
m
n
27%
17%
13%
7%
5%
10%
8%
1%
1%
86%
14%
69%
31%
30%
70%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
TOTAL WHITE
2376
195
341
231
182
164
242
194
109
288
2016
361
1379
995
1201
1176
89%
60%
92%
99%
97%
71%
97%
87%
96%
96%
87%
98%
89%
89%
95%
83%
ae
abeg
abeg
a
abeg
ae
abeg
abeg
j
o
8%
14%
10%
8%
7%
10%
8%
5%
12%
85%
15%
58%
42%
51%
49%
MIXED
White and Black Caribbean
13
5
-
-
1
3
-
1
-
3
13
-
7
6
6
7
*%
2%
-%
-%
1%
1%
-%
*%
-%
1%
1%
-%
*%
1%
*%
*%
40%
-%
-%
11%
21%
-%
7%
-%
22%
100%
-%
55%
45%
48%
52%
White and Asian
10
2
6
-
-
1
-
1
-
-
10
*
8
-
3
7
*%
1%
2%
-%
-%
*%
-%
*%
-%
-%
*%
*%
1%
-%
*%
1%
i
m
17%
58%
-%
-%
11%
-%
11%
-%
-%
98%
2%
79%
-%
28%
72%
Any other mixed/ multiple ethnic
background
6
1
4
-
-
-
-
-
-
-
6
-
3
3
3
3
*%
*%
1%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
20%
59%
-%
-%
-%
-%
-%
-%
-%
100%
-%
57%
43%
46%
54%
TOTAL MIXED/ MULTIPLE
29
8
9
-
1
4
-
2
-
3
29
*
18
8
12
17
1%
2%
3%
-%
1%
2%
-%
1%
-%
1%
1%
*%
1%
1%
1%
1%
cfh
cfh
cfh
k
28%
32%
-%
5%
13%
-%
7%
-%
10%
99%
1%
64%
29%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
ASIAN AND BRITISH ASIAN
Indian
61
28
2
1
2
17
1
6
1
-
58
3
35
25
16
45
2%
9%
1%
*%
1%
7%
*%
3%
1%
-%
3%
1%
2%
2%
1%
3%
bcdfghi
bcdfghi
cfhi
k
n
46%
3%
1%
3%
28%
2%
10%
1%
-%
95%
5%
58%
42%
26%
74%
Pakistani
71
14
10
-
1
36
-
5
1
5
71
-
41
30
4
67
3%
4%
3%
-%
*%
16%
-%
2%
*%
2%
3%
-%
3%
3%
*%
5%
cdfh
cdf
abcdfghi
cf
cf
k
n
19%
14%
-%
1%
51%
-%
7%
1%
7%
100%
-%
57%
42%
6%
94%
Bangladeshi
21
12
1
1
1
3
-
1
-
1
21
-
9
13
3
19
1%
4%
*%
*%
*%
1%
-%
1%
-%
*%
1%
-%
1%
1%
*%
1%
bcdfghi
k
n
56%
6%
4%
4%
15%
-%
5%
-%
6%
100%
-%
41%
59%
12%
88%
Any other Asian background
12
11
-
-
-
1
-
-
-
-
12
-
6
6
1
11
*%
3%
-%
-%
-%
*%
-%
-%
-%
-%
1%
-%
*%
1%
*%
1%
bcdefghi
n
91%
-%
-%
-%
7%
-%
-%
-%
-%
100%
-%
51%
49%
10%
90%
TOTAL ASIAN/ BRITISH ASIAN
165
64
13
2
3
57
1
13
1
6
162
3
91
74
24
141
6%
20%
4%
1%
2%
25%
*%
6%
1%
2%
7%
1%
6%
7%
2%
10%
bcdfghi
cf
bcdfghi
cdfhi
k
n
39%
8%
1%
2%
35%
1%
8%
1%
4%
98%
2%
55%
45%
14%
86%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
BLACK AND BLACK BRITISH
Caribbean
20
13
-
-
2
1
1
3
-
-
20
-
15
5
4
16
1%
4%
-%
-%
1%
*%
1%
1%
-%
-%
1%
-%
1%
*%
*%
1%
bcdefhi
k
n
67%
-%
-%
8%
4%
7%
14%
-%
-%
100%
-%
75%
25%
19%
81%
African
45
31
2
-
-
1
-
8
1
1
45
*
27
18
6
39
2%
10%
1%
-%
-%
*%
-%
4%
1%
*%
2%
*%
2%
2%
*%
3%
bcdefghi
bcdefhi
k
n
69%
5%
-%
-%
2%
-%
18%
2%
3%
100%
*%
59%
41%
13%
87%
Any other black background
3
-
1
-
-
1
-
-
-
-
3
-
-
3
2
1
*%
-%
*%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
*%
-%
52%
-%
-%
29%
-%
-%
-%
-%
100%
-%
-%
100%
71%
29%
TOTAL BLACK/ BLACK BRITISH
68
45
4
-
2
3
1
11
1
1
68
*
42
26
12
57
3%
14%
1%
-%
1%
1%
1%
5%
1%
*%
3%
*%
3%
2%
1%
4%
bcdefghi
bcdefhi
k
n
66%
5%
-%
2%
4%
2%
16%
1%
2%
100%
*%
62%
38%
17%
83%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
7
6
-
-
-
-
-
1
-
-
7
-
2
5
1
6
*%
2%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
*%
*%
bcdefhi
84%
-%
-%
-%
-%
-%
14%
-%
-%
100%
-%
30%
70%
14%
86%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 177
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
TOTAL MIDDLE EAST AND ARABIC
ORIGIN
7
6
-
-
-
-
-
1
-
-
7
-
2
5
1
6
*%
2%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
*%
*%
*%
bcdefhi
84%
-%
-%
-%
-%
-%
14%
-%
-%
100%
-%
30%
70%
14%
86%
CHINESE OR OTHER ETHNIC GROUP
Chinese
6
-
2
1
-
2
-
-
-
-
6
-
6
1
2
4
*%
-%
1%
*%
-%
1%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
-%
36%
16%
-%
40%
-%
-%
-%
-%
100%
-%
91%
9%
36%
64%
Any other background
8
1
2
-
-
-
3
2
1
-
8
-
5
3
3
5
*%
*%
*%
-%
-%
-%
1%
1%
1%
-%
*%
-%
*%
*%
*%
*%
14%
20%
-%
-%
-%
35%
21%
7%
-%
100%
-%
59%
41%
35%
65%
TOTAL CHINESE OR OTHER ETHNIC
GROUP
14
1
4
1
-
2
3
2
1
-
14
-
10
4
5
9
1%
*%
1%
*%
-%
1%
1%
1%
1%
-%
1%
-%
1%
*%
*%
1%
8%
27%
7%
-%
17%
20%
12%
4%
-%
100%
-%
73%
27%
35%
65%
Refused
15
8
-
-
-
1
2
1
2
1
12
3
9
6
5
10
1%
2%
-%
-%
-%
1%
1%
1%
1%
*%
1%
1%
1%
1%
*%
1%
bcdi
52%
-%
-%
-%
10%
10%
8%
10%
6%
82%
18%
57%
43%
35%
65%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 178
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Cannot walk far or manage stairs or
can only do so with difficulty
117
56
61
*
3
24
89
39
14
14
4
15
27
30
45
95
12
8
2
4%
4%
4%
*%
1%
3%
10%
9%
5%
4%
1%
2%
4%
5%
7%
4%
5%
6%
3%
cd
cde
hij
j
j
k
kl
r
48%
52%
*%
2%
20%
77%
33%
12%
12%
4%
13%
23%
25%
39%
81%
10%
7%
2%
Breathlessness or chest pains
96
47
49
3
2
20
70
31
15
9
3
15
18
20
42
77
10
5
4
4%
4%
4%
1%
*%
2%
8%
8%
5%
3%
*%
2%
3%
3%
6%
3%
4%
4%
5%
d
cde
ij
j
j
klm
49%
51%
4%
2%
21%
73%
32%
15%
9%
3%
16%
19%
21%
44%
81%
10%
5%
4%
Poor vision, partial sight or
blindness
75
36
39
7
3
14
51
27
6
7
8
17
11
16
30
67
5
2
1
3%
3%
3%
2%
1%
2%
5%
6%
2%
2%
1%
2%
2%
3%
5%
3%
2%
1%
1%
cde
hij
kl
48%
52%
10%
4%
18%
68%
36%
8%
9%
11%
23%
15%
21%
40%
90%
6%
2%
1%
Poor hearing, partial hearing or
deafness
72
38
35
2
1
7
63
22
8
10
6
15
10
19
28
59
9
3
1
3%
3%
3%
1%
*%
1%
7%
5%
3%
3%
1%
2%
1%
3%
4%
3%
4%
2%
2%
cde
j
j
j
l
kl
52%
48%
3%
1%
9%
87%
30%
11%
13%
8%
21%
14%
27%
38%
81%
13%
4%
2%
Mental health problems or
difficulties
49
27
21
7
8
20
14
21
5
4
4
3
6
9
31
34
11
3
1
2%
2%
2%
2%
2%
2%
1%
5%
2%
1%
1%
*%
1%
1%
5%
2%
5%
2%
1%
hij
k
klm
or
56%
44%
15%
16%
41%
28%
43%
11%
9%
9%
5%
13%
18%
64%
70%
23%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 178
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Limited ability to reach
29
12
17
-
1
10
18
11
2
3
2
3
9
2
14
26
1
1
1
1%
1%
1%
-%
*%
1%
2%
3%
1%
1%
*%
*%
1%
*%
2%
1%
*%
1%
1%
c
cd
j
km
43%
57%
-%
3%
36%
61%
36%
8%
12%
7%
11%
32%
7%
50%
91%
3%
4%
3%
Dyslexia
17
12
5
4
7
3
3
6
2
2
4
2
5
2
8
16
1
*
*
1%
1%
*%
1%
2%
*%
*%
1%
1%
1%
1%
*%
1%
*%
1%
1%
1%
*%
*%
ef
k
69%
31%
23%
42%
15%
20%
34%
11%
11%
22%
11%
27%
14%
48%
90%
8%
*%
1%
Cannot walk at all / use a
wheelchair
13
6
6
-
-
3
10
6
1
1
*
3
1
3
6
9
1
2
*
*%
*%
*%
-%
-%
*%
1%
2%
*%
*%
*%
*%
*%
*%
1%
*%
*%
2%
1%
cde
j
l
o
50%
50%
-%
-%
21%
79%
51%
6%
4%
1%
20%
9%
22%
50%
70%
8%
19%
3%
Difficulty in speaking or in
communicating
7
6
1
2
-
1
4
2
1
-
-
-
1
2
4
6
-
*
1
*%
*%
*%
*%
-%
*%
*%
*%
*%
-%
-%
-%
*%
*%
1%
*%
-%
*%
1%
o
83%
17%
22%
-%
17%
61%
22%
15%
-%
-%
-%
11%
33%
55%
88%
-%
3%
10%
Other illnesses or health problems
which limit your daily activities or the
work that you can do
128
59
69
6
18
34
71
49
16
7
13
24
28
27
49
106
8
13
1
5%
5%
5%
2%
4%
4%
8%
12%
5%
2%
2%
3%
4%
5%
7%
5%
3%
10%
1%
cde
hij
ij
klm
r
r
opr
46%
54%
5%
14%
26%
55%
38%
12%
5%
10%
19%
22%
21%
38%
83%
6%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 178
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
2259
1097
1163
340
433
828
659
271
239
282
563
636
638
492
493
1897
191
105
66
84%
84%
85%
93%
92%
91%
71%
66%
83%
87%
95%
89%
89%
85%
74%
85%
82%
80%
89%
f
f
f
g
g
ghi
mn
mn
n
q
opq
49%
51%
15%
19%
37%
29%
12%
11%
12%
25%
28%
28%
22%
22%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 178
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Cannot walk far or manage stairs or can
only do so with difficulty
117
9
15
10
6
10
5
10
10
19
104
13
7
110
44
72
4%
3%
4%
4%
3%
4%
2%
4%
8%
7%
4%
3%
*%
10%
4%
5%
adf
f
l
n
8%
13%
9%
6%
9%
4%
8%
8%
17%
89%
11%
6%
94%
38%
62%
Breathlessness or chest pains
96
5
7
12
6
7
2
10
8
21
83
13
16
80
35
60
4%
1%
2%
5%
3%
3%
1%
4%
7%
7%
4%
4%
1%
7%
3%
4%
abf
f
f
f
abf
abdef
l
n
5%
7%
13%
6%
8%
2%
10%
8%
22%
87%
13%
17%
83%
37%
63%
Poor vision, partial sight or blindness
75
13
8
12
3
3
7
7
4
11
70
5
18
57
38
36
3%
4%
2%
5%
2%
1%
3%
3%
4%
4%
3%
1%
1%
5%
3%
3%
de
k
l
17%
11%
16%
4%
4%
9%
10%
6%
14%
93%
7%
24%
76%
51%
49%
Poor hearing, partial hearing or deafness
72
6
6
6
9
2
-
10
5
14
61
11
11
61
39
33
3%
2%
2%
2%
5%
1%
-%
5%
5%
5%
3%
3%
1%
5%
3%
2%
f
f
f
ef
ef
bef
bef
l
8%
8%
8%
12%
3%
-%
14%
8%
20%
84%
16%
15%
85%
54%
46%
Mental health problems or difficulties
49
1
3
6
1
5
2
6
3
6
44
5
8
41
16
33
2%
*%
1%
2%
1%
2%
1%
3%
3%
2%
2%
1%
*%
4%
1%
2%
a
a
l
n
3%
7%
12%
3%
10%
5%
12%
7%
12%
90%
10%
15%
85%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 178
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Limited ability to reach
29
4
2
5
3
-
1
1
1
9
24
5
3
26
14
15
1%
1%
1%
2%
1%
-%
*%
*%
1%
3%
1%
1%
*%
2%
1%
1%
e
befg
l
15%
7%
18%
10%
-%
3%
3%
4%
31%
83%
17%
10%
90%
47%
53%
Dyslexia
17
1
2
2
2
-
2
4
2
1
15
2
5
12
6
11
1%
*%
1%
1%
1%
-%
1%
2%
2%
*%
1%
1%
*%
1%
1%
1%
e
l
6%
13%
10%
14%
-%
11%
21%
11%
5%
88%
12%
28%
72%
38%
62%
Cannot walk at all / use a wheelchair
13
2
-
-
1
-
2
2
1
2
10
2
1
12
7
6
*%
1%
-%
-%
*%
-%
1%
1%
1%
1%
*%
1%
*%
1%
1%
*%
l
17%
-%
-%
4%
-%
13%
15%
6%
15%
80%
20%
8%
92%
54%
46%
Difficulty in speaking or in communicating
7
-
-
-
-
1
1
1
1
3
7
*
1
6
1
6
*%
-%
-%
-%
-%
*%
*%
*%
1%
1%
*%
*%
*%
1%
*%
*%
l
-%
-%
-%
-%
12%
12%
12%
10%
41%
96%
4%
15%
85%
16%
84%
Other illnesses or health problems which
limit your daily activities or the work that
you can do
128
19
20
15
2
7
8
13
10
12
116
13
33
95
60
68
5%
6%
5%
7%
1%
3%
3%
6%
9%
4%
5%
3%
2%
9%
5%
5%
d
d
d
d
defi
d
l
15%
16%
12%
1%
5%
6%
10%
8%
9%
90%
10%
26%
74%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 178
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
None
2259
278
326
190
165
198
226
180
88
246
1941
319
1469
784
1079
1181
84%
85%
88%
81%
87%
86%
91%
80%
77%
82%
84%
87%
95%
70%
86%
83%
h
cgh
gh
h
acghi
m
12%
14%
8%
7%
9%
10%
8%
4%
11%
86%
14%
65%
35%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 179
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
104
52
52
10
4
16
74
39
10
8
8
17
19
19
49
75
10
10
9
Effective Weighted Sample
77
38
39
7
3
13
54
30
7
7
7
14
13
16
37
66
7
8
8
Total
75
36
39
7
3
14
51
27
6
7
8
17
11
16
30
67
5
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see anything at all/ blind
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture
in the room
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if close to his or
her face
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if he or she is at
arm's length
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 179
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
104
52
52
10
4
16
74
39
10
8
8
17
19
19
49
75
10
10
9
Effective Weighted Sample
77
38
39
7
3
13
54
30
7
7
7
14
13
16
37
66
7
8
8
Total
75
36
39
7
3
14
51
27
6
7
8
17
11
16
30
67
5
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
large print book
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a room
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a road
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing glasses/ contact lenses
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 179
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
104
52
52
10
4
16
74
39
10
8
8
17
19
19
49
75
10
10
9
Effective Weighted Sample
77
38
39
7
3
13
54
30
7
7
7
14
13
16
37
66
7
8
8
Total
75
36
39
7
3
14
51
27
6
7
8
17
11
16
30
67
5
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
23
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 179
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
104
11
6
13
5
3
8
9
11
9
82
22
20
84
52
52
Effective Weighted Sample
77
11
6
13
5
3
8
9
11
9
70
9
15
64
39
39
Total
75
13
8
12
3
3
7
7
4
11
70
5
18
57
38
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see anything at all/ blind
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows
are
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the
room
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if he or she is at arm's length
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 179
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
104
11
6
13
5
3
8
9
11
9
82
22
20
84
52
52
Effective Weighted Sample
77
11
6
13
5
3
8
9
11
9
70
9
15
64
39
39
Total
75
13
8
12
3
3
7
7
4
11
70
5
18
57
38
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large
print book
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing glasses/ contact lenses
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 179
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
104
11
6
13
5
3
8
9
11
9
82
22
20
84
52
52
Effective Weighted Sample
77
11
6
13
5
3
8
9
11
9
70
9
15
64
39
39
Total
75
13
8
12
3
3
7
7
4
11
70
5
18
57
38
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
23
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 180
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
114
62
52
2
1
11
100
32
16
10
8
18
22
29
45
72
20
11
11
Effective Weighted Sample
86
45
41
2
1
8
76
26
12
10
7
16
14
23
34
65
13
9
10
Total
72
38
35
2
1
7
63
22
8
10
6
15
10
19
28
59
9
3
1
**
**
**
**
**
87%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear sounds at all
1
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with
the volume turned up
9
**
**
**
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone
talking in a loud voice in a quiet
room
9
**
**
**
**
**
9
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock
or telephone bell
3
**
**
**
**
**
2
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
67%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
12
**
**
**
**
**
10
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 180
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
114
62
52
2
1
11
100
32
16
10
8
18
22
29
45
72
20
11
11
Effective Weighted Sample
86
45
41
2
1
8
76
26
12
10
7
16
14
23
34
65
13
9
10
Total
72
38
35
2
1
7
63
22
8
10
6
15
10
19
28
59
9
3
1
**
**
**
**
**
87%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in
a normal voice in a quiet room
5
**
**
**
**
**
5
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
98%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation
against background noise
23
**
**
**
**
**
18
**
**
**
**
**
**
**
**
**
**
**
**
31%
**
**
**
**
**
28%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
78%
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing my hearing aid
8
**
**
**
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Other
3
**
**
**
**
**
3
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
94%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 180
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
114
5
5
7
13
3
-
12
13
14
83
31
15
99
55
59
Effective Weighted Sample
86
5
5
7
13
3
-
12
13
14
71
16
12
74
45
42
Total
72
6
6
6
9
2
-
10
5
14
61
11
11
61
39
33
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Cannot hear sounds at all
1
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with the
volume turned up
9
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking in
a loud voice in a quiet room
9
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
3
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
12
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 180
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
114
5
5
7
13
3
-
12
13
14
83
31
15
99
55
59
Effective Weighted Sample
86
5
5
7
13
3
-
12
13
14
71
16
12
74
45
42
Total
72
6
6
6
9
2
-
10
5
14
61
11
11
61
39
33
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
5
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against
background noise
23
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
31%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing my hearing aid
8
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Other
3
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 181
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1968
1002
966
242
429
938
359
140
210
320
589
513
686
456
313
1181
265
246
276
Effective Weighted Sample
1384
696
688
165
302
664
254
99
152
215
437
364
496
320
225
1063
173
175
239
Total
1551
776
775
185
345
752
269
107
154
225
511
470
466
369
247
1304
133
74
41
50%
50%
12%
22%
48%
17%
7%
10%
14%
33%
30%
30%
24%
16%
84%
9%
5%
3%
Yes
379
202
177
13
81
206
79
17
16
28
199
196
113
52
18
325
28
18
9
24%
26%
23%
7%
24%
27%
29%
16%
11%
12%
39%
42%
24%
14%
7%
25%
21%
24%
22%
c
c
c
ghi
lmn
mn
n
53%
47%
3%
21%
54%
21%
4%
4%
7%
52%
52%
30%
14%
5%
86%
7%
5%
2%
No
1172
574
598
172
264
546
190
90
137
197
312
273
353
317
229
979
105
56
32
76%
74%
77%
93%
76%
73%
71%
84%
89%
88%
61%
58%
76%
86%
93%
75%
79%
76%
78%
def
j
j
j
k
kl
klm
49%
51%
15%
23%
47%
16%
8%
12%
17%
27%
23%
30%
27%
20%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 181
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
~m
n
o
Unweighted total
1968
142
138
148
127
112
144
117
127
126
1394
574
1968
-
1033
935
Effective Weighted Sample
1384
138
132
145
124
108
140
114
123
122
1137
263
1384
-
700
685
Total
1551
201
220
154
110
117
158
116
64
163
1325
227
1551
-
761
790
13%
14%
10%
7%
8%
10%
7%
4%
11%
85%
15%
100%
-%
49%
51%
Yes
379
38
76
53
25
14
45
22
13
37
303
77
379
-
233
146
24%
19%
35%
35%
22%
12%
29%
19%
21%
23%
23%
34%
24%
-%
31%
18%
adeghi
adeghi
e
e
e
j
o
10%
20%
14%
6%
4%
12%
6%
4%
10%
80%
20%
100%
-%
62%
38%
No
1172
163
144
101
86
103
113
94
51
126
1022
150
1172
-
528
644
76%
81%
65%
65%
78%
88%
71%
81%
79%
77%
77%
66%
76%
-%
69%
82%
bc
bc
bcdfi
bc
bc
bc
k
n
14%
12%
9%
7%
9%
10%
8%
4%
11%
87%
13%
100%
-%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 182
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
469
262
207
16
100
250
103
19
22
51
223
213
164
68
24
290
57
65
57
Effective Weighted Sample
331
181
150
12
73
176
70
15
16
30
166
152
122
46
18
260
36
46
51
Total
379
202
177
13
81
206
79
17
16
28
199
196
113
52
18
325
28
18
9
53%
47%
**
21%
54%
21%
**
**
**
52%
52%
30%
**
**
86%
**
**
**
Most of the time
146
74
73
**
30
73
37
**
**
**
66
69
47
**
**
128
**
**
**
39%
36%
41%
**
37%
35%
47%
**
**
**
33%
35%
41%
**
**
39%
**
**
**
50%
50%
**
20%
50%
25%
**
**
**
45%
47%
32%
**
**
88%
**
**
**
Just occasionally
233
129
104
**
51
133
42
**
**
**
132
127
67
**
**
197
**
**
**
61%
64%
59%
**
63%
65%
53%
**
**
**
67%
65%
59%
**
**
61%
**
**
**
55%
45%
**
22%
57%
18%
**
**
**
57%
55%
29%
**
**
84%
**
**
**
Don't know
*
*
-
**
-
*
-
**
**
**
-
-
-
**
**
-
**
**
**
*%
*%
-%
**
-%
*%
-%
**
**
**
-%
-%
-%
**
**
-%
**
**
**
100%
-%
**
-%
100%
-%
**
**
**
-%
-%
-%
**
**
-%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 182
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
~m
n
o
Unweighted total
469
27
48
52
29
13
42
22
28
29
311
158
469
-
296
173
Effective Weighted Sample
331
26
46
51
28
13
41
22
27
28
251
84
331
-
203
127
Total
379
38
76
53
25
14
45
22
13
37
303
77
379
-
233
146
**
**
**
**
**
**
**
**
**
80%
20%
100%
-%
62%
38%
Most of the time
146
**
**
**
**
**
**
**
**
**
110
36
146
-
100
46
39%
**
**
**
**
**
**
**
**
**
36%
47%
39%
-%
43%
32%
o
**
**
**
**
**
**
**
**
**
75%
25%
100%
-%
68%
32%
Just occasionally
233
**
**
**
**
**
**
**
**
**
192
40
233
-
133
100
61%
**
**
**
**
**
**
**
**
**
64%
53%
61%
-%
57%
68%
n
**
**
**
**
**
**
**
**
**
83%
17%
100%
-%
57%
43%
Don't know
*
**
**
**
**
**
**
**
**
**
*
-
*
-
-
*
*%
**
**
**
**
**
**
**
**
**
*%
-%
*%
-%
-%
*%
**
**
**
**
**
**
**
**
**
100%
-%
100%
-%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 183
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Under £11,500
413
175
238
57
72
96
188
413
-
-
-
24
67
62
259
336
38
25
14
15%
13%
17%
16%
15%
10%
20%
100%
-%
-%
-%
3%
9%
11%
39%
15%
16%
19%
19%
a
e
e
de
hij
k
k
klm
o
o
42%
58%
14%
17%
23%
45%
100%
-%
-%
-%
6%
16%
15%
63%
81%
9%
6%
3%
Above £11,500
1579
788
791
156
309
649
465
-
280
321
583
511
463
367
238
1325
153
69
32
59%
61%
58%
43%
66%
71%
50%
-%
97%
99%
98%
72%
64%
63%
36%
59%
66%
52%
44%
cf
cf
c
g
g
g
lmn
n
n
qr
oqr
r
50%
50%
10%
20%
41%
29%
-%
18%
20%
37%
32%
29%
23%
15%
84%
10%
4%
2%
Don't know
258
118
141
119
40
32
67
-
6
2
7
43
67
69
80
220
13
16
9
10%
9%
10%
33%
9%
3%
7%
-%
2%
1%
1%
6%
9%
12%
12%
10%
5%
12%
13%
def
e
e
g
g
k
k
k
p
p
p
46%
54%
46%
16%
12%
26%
-%
2%
1%
3%
17%
26%
27%
31%
85%
5%
6%
4%
Refused
425
220
205
32
47
139
207
-
3
2
5
134
123
82
85
355
30
22
18
16%
17%
15%
9%
10%
15%
22%
-%
1%
1%
1%
19%
17%
14%
13%
16%
13%
16%
25%
cd
cde
g
g
mn
n
opq
52%
48%
8%
11%
33%
49%
-%
1%
1%
1%
32%
29%
19%
20%
84%
7%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 183
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Under £11,500
413
52
42
25
43
28
37
49
24
37
362
51
107
304
136
276
15%
16%
11%
11%
23%
12%
15%
22%
21%
12%
16%
14%
7%
27%
11%
20%
abcefi
bcefi
bcei
l
n
12%
10%
6%
10%
7%
9%
12%
6%
9%
88%
12%
26%
74%
33%
67%
Above £11,500
1579
181
231
176
121
94
168
129
47
177
1339
240
1139
439
823
756
59%
55%
62%
75%
64%
41%
68%
57%
42%
59%
58%
66%
73%
39%
65%
53%
eh
eh
abdeghi
aeh
aegh
eh
eh
j
m
o
11%
15%
11%
8%
6%
11%
8%
3%
11%
85%
15%
72%
28%
52%
48%
Don't know
258
46
38
16
10
36
21
14
14
25
230
28
96
160
90
168
10%
14%
10%
7%
5%
15%
8%
6%
12%
8%
10%
8%
6%
14%
7%
12%
cdfgi
cdfgi
cdg
l
n
18%
15%
6%
4%
14%
8%
6%
5%
10%
89%
11%
37%
62%
35%
65%
Refused
425
48
59
16
14
74
22
32
28
60
378
47
209
215
209
216
16%
15%
16%
7%
7%
32%
9%
14%
25%
20%
16%
13%
14%
19%
17%
15%
cd
cdf
abcdfgi
cd
abcdfg
cdf
l
11%
14%
4%
3%
18%
5%
8%
7%
14%
89%
11%
49%
51%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 184
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3756
1832
1924
514
606
1189
1447
675
435
473
699
828
1120
781
1026
2264
492
496
504
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
Total
2675
1301
1374
365
468
915
927
413
289
325
595
712
720
580
663
2236
233
132
74
49%
51%
14%
17%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Under £11,500
413
175
238
57
72
96
188
413
-
-
-
24
67
62
259
336
38
25
14
15%
13%
17%
16%
15%
10%
20%
100%
-%
-%
-%
3%
9%
11%
39%
15%
16%
19%
19%
a
e
e
de
hij
k
k
klm
o
o
42%
58%
14%
17%
23%
45%
100%
-%
-%
-%
6%
16%
15%
63%
81%
9%
6%
3%
£11,500 - £17,499
289
127
162
25
53
83
128
-
289
-
-
35
78
77
99
237
31
15
7
11%
10%
12%
7%
11%
9%
14%
-%
100%
-%
-%
5%
11%
13%
15%
11%
13%
11%
9%
c
ce
gij
k
k
kl
44%
56%
9%
18%
29%
44%
-%
100%
-%
-%
12%
27%
27%
34%
82%
11%
5%
2%
£17,500 - £29,999
325
162
163
23
60
135
107
-
-
325
-
70
107
90
57
264
37
13
12
12%
12%
12%
6%
13%
15%
12%
-%
-%
100%
-%
10%
15%
16%
9%
12%
16%
10%
16%
c
cf
c
ghj
kn
kn
q
oq
50%
50%
7%
19%
41%
33%
-%
-%
100%
-%
22%
33%
28%
18%
81%
11%
4%
4%
£30,000 - £49,999
353
194
159
21
86
170
75
-
-
-
353
125
112
88
28
304
33
9
7
13%
15%
12%
6%
18%
19%
8%
-%
-%
-%
59%
18%
16%
15%
4%
14%
14%
7%
9%
b
cf
cf
ghi
n
n
n
qr
qr
55%
45%
6%
24%
48%
21%
-%
-%
-%
100%
35%
32%
25%
8%
86%
9%
3%
2%
£50,000+
242
129
113
25
43
130
45
-
-
-
242
155
58
24
5
217
18
5
2
9%
10%
8%
7%
9%
14%
5%
-%
-%
-%
41%
22%
8%
4%
1%
10%
8%
4%
3%
f
cdf
ghi
lmn
mn
n
qr
qr
53%
47%
10%
18%
54%
18%
-%
-%
-%
100%
64%
24%
10%
2%
90%
7%
2%
1%
REFUSED BUT ABOVE £11.5K
395
191
204
66
73
137
119
-
-
-
-
129
117
92
56
324
37
29
6
15%
15%
15%
18%
16%
15%
13%
-%
-%
-%
-%
18%
16%
16%
9%
14%
16%
22%
8%
f
n
n
n
r
r
opr
48%
52%
17%
19%
35%
30%
-%
-%
-%
-%
33%
30%
23%
14%
82%
9%
7%
1%
DK/ Refused
657
323
334
149
80
165
265
-
-
-
-
174
180
146
158
555
40
36
26
25%
25%
24%
41%
17%
18%
29%
-%
-%
-%
-%
24%
25%
25%
24%
25%
17%
27%
36%
def
de
p
p
opq
49%
51%
23%
12%
25%
40%
-%
-%
-%
-%
26%
27%
22%
24%
84%
6%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 184
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2634
1278
1356
358
436
837
1021
472
313
325
522
588
813
551
725
2010
326
352
438
HOUSEHOLD INCOME
UNDER
£11.5K
413
175
238
57
72
96
188
413
-
-
-
24
67
62
259
336
38
25
14
15%
13%
17%
16%
15%
10%
20%
100%
-%
-%
-%
3%
9%
11%
39%
15%
16%
19%
19%
a
e
e
de
hij
k
k
klm
o
o
42%
58%
14%
17%
23%
45%
100%
-%
-%
-%
6%
16%
15%
63%
81%
9%
6%
3%
£11.5K-
£17.5K
289
127
162
25
53
83
128
-
289
-
-
35
78
77
99
237
31
15
7
11%
10%
12%
7%
11%
9%
14%
-%
100%
-%
-%
5%
11%
13%
15%
11%
13%
11%
9%
c
ce
gij
k
k
kl
44%
56%
9%
18%
29%
44%
-%
100%
-%
-%
12%
27%
27%
34%
82%
11%
5%
2%
£17.5K-
£29.9K
325
162
163
23
60
135
107
-
-
325
-
70
107
90
57
264
37
13
12
12%
12%
12%
6%
13%
15%
12%
-%
-%
100%
-%
10%
15%
16%
9%
12%
16%
10%
16%
c
cf
c
ghj
kn
kn
q
oq
50%
50%
7%
19%
41%
33%
-%
-%
100%
-%
22%
33%
28%
18%
81%
11%
4%
4%
£30K+
595
323
272
46
129
300
120
-
-
-
595
280
170
112
33
521
51
14
9
22%
25%
20%
13%
28%
33%
13%
-%
-%
-%
100%
39%
24%
19%
5%
23%
22%
10%
12%
b
cf
cf
ghi
lmn
n
n
qr
qr
54%
46%
8%
22%
50%
20%
-%
-%
-%
100%
47%
29%
19%
6%
88%
9%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 184
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
Under £11,500
413
52
42
25
43
28
37
49
24
37
362
51
107
304
136
276
15%
16%
11%
11%
23%
12%
15%
22%
21%
12%
16%
14%
7%
27%
11%
20%
abcefi
bcefi
bcei
l
n
12%
10%
6%
10%
7%
9%
12%
6%
9%
88%
12%
26%
74%
33%
67%
£11,500 - £17,499
289
30
16
22
24
23
36
37
15
34
252
37
154
136
118
171
11%
9%
4%
9%
13%
10%
14%
17%
13%
11%
11%
10%
10%
12%
9%
12%
b
b
b
b
b
abce
b
b
n
10%
6%
8%
8%
8%
12%
13%
5%
12%
87%
13%
53%
47%
41%
59%
£17,500 - £29,999
325
24
48
22
36
16
28
26
15
48
281
44
225
100
161
164
12%
7%
13%
9%
19%
7%
11%
11%
14%
16%
12%
12%
14%
9%
13%
12%
ae
acefg
ae
ace
m
8%
15%
7%
11%
5%
9%
8%
5%
15%
86%
14%
69%
31%
49%
51%
£30,000 - £49,999
353
31
48
43
39
23
51
24
9
36
294
59
307
46
205
148
13%
10%
13%
19%
21%
10%
20%
11%
8%
12%
13%
16%
20%
4%
16%
10%
aeghi
abeghi
abeghi
m
o
9%
14%
12%
11%
7%
14%
7%
3%
10%
83%
17%
87%
13%
58%
42%
£50,000+
242
17
69
34
10
7
26
17
8
29
190
52
204
38
170
72
9%
5%
19%
15%
5%
3%
11%
8%
7%
10%
8%
14%
13%
3%
14%
5%
adefghi
adegh
ade
e
e
j
m
o
7%
28%
14%
4%
3%
11%
7%
3%
12%
79%
21%
84%
16%
70%
30%
REFUSED BUT ABOVE £11.5K
395
84
52
57
13
27
31
26
4
31
345
50
262
132
178
217
15%
26%
14%
24%
7%
12%
12%
11%
3%
10%
15%
14%
17%
12%
14%
15%
bdefghi
dh
bdefghi
h
h
h
h
m
21%
13%
14%
3%
7%
8%
6%
1%
8%
87%
13%
66%
33%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 184
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3756
252
258
247
245
249
252
252
251
258
2718
1038
1968
1780
1867
1889
Effective Weighted Sample
2634
243
243
238
235
238
243
243
240
247
2192
471
1384
1289
1257
1377
Total
2675
327
371
234
189
231
249
224
113
299
2309
366
1551
1118
1259
1416
12%
14%
9%
7%
9%
9%
8%
4%
11%
86%
14%
58%
42%
47%
53%
DK/ Refused
657
89
96
29
23
108
41
46
39
84
584
73
293
362
291
367
25%
27%
26%
13%
12%
47%
16%
20%
34%
28%
25%
20%
19%
32%
23%
26%
cdf
cdf
abcdfghi
cd
bcdfg
cdfg
k
l
13%
15%
4%
4%
16%
6%
7%
6%
13%
89%
11%
45%
55%
44%
56%
HOUSEHOLD INCOME
UNDER
£11.5K
413
52
42
25
43
28
37
49
24
37
362
51
107
304
136
276
15%
16%
11%
11%
23%
12%
15%
22%
21%
12%
16%
14%
7%
27%
11%
20%
abcefi
bcefi
bcei
l
n
12%
10%
6%
10%
7%
9%
12%
6%
9%
88%
12%
26%
74%
33%
67%
£11.5K-
£17.5K
289
30
16
22
24
23
36
37
15
34
252
37
154
136
118
171
11%
9%
4%
9%
13%
10%
14%
17%
13%
11%
11%
10%
10%
12%
9%
12%
b
b
b
b
b
abce
b
b
n
10%
6%
8%
8%
8%
12%
13%
5%
12%
87%
13%
53%
47%
41%
59%
£17.5K-
£29.9K
325
24
48
22
36
16
28
26
15
48
281
44
225
100
161
164
12%
7%
13%
9%
19%
7%
11%
11%
14%
16%
12%
12%
14%
9%
13%
12%
ae
acefg
ae
ace
m
8%
15%
7%
11%
5%
9%
8%
5%
15%
86%
14%
69%
31%
49%
51%
£30K+
595
48
117
78
49
31
77
41
17
64
485
111
511
84
375
220
22%
15%
31%
33%
26%
13%
31%
18%
15%
22%
21%
30%
33%
8%
30%
16%
aeghi
aeghi
aegh
aeghi
e
j
m
o
8%
20%
13%
8%
5%
13%
7%
3%
11%
81%
19%
86%
14%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 185
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
~o
~p
~q
r
Unweighted total
504
242
262
81
87
167
169
102
45
77
64
100
138
104
161
-
-
-
504
Effective Weighted Sample
438
212
226
72
78
144
145
88
38
69
56
88
122
90
144
-
-
-
438
Total
74
36
38
12
13
26
24
14
7
12
9
16
18
18
22
-
-
-
74
48%
52%
**
**
35%
32%
19%
**
**
**
22%
24%
24%
30%
-%
-%
-%
100%
Roman Catholic
23
10
12
**
**
9
6
6
**
**
**
4
5
6
8
-
-
-
23
31%
29%
32%
**
**
34%
26%
44%
**
**
**
25%
26%
36%
34%
-%
-%
-%
31%
46%
54%
**
**
39%
27%
27%
**
**
**
17%
21%
29%
33%
-%
-%
-%
100%
Presbyterian Church of Ireland
13
6
7
**
**
5
5
2
**
**
**
3
3
3
4
-
-
-
13
18%
18%
18%
**
**
18%
23%
15%
**
**
**
17%
18%
17%
20%
-%
-%
-%
18%
49%
51%
**
**
35%
41%
16%
**
**
**
20%
25%
23%
33%
-%
-%
-%
100%
Church of Ireland
8
4
4
**
**
2
4
2
**
**
**
2
2
2
3
-
-
-
8
11%
11%
10%
**
**
9%
17%
16%
**
**
**
10%
9%
12%
12%
-%
-%
-%
11%
e
50%
50%
**
**
30%
50%
27%
**
**
**
20%
20%
27%
33%
-%
-%
-%
100%
Methodist Church of Ireland
5
3
2
**
**
1
2
1
**
**
**
1
2
1
2
-
-
-
5
6%
8%
4%
**
**
3%
8%
5%
**
**
**
5%
9%
3%
8%
-%
-%
-%
6%
e
65%
35%
**
**
16%
43%
16%
**
**
**
18%
34%
12%
36%
-%
-%
-%
100%
Other Christian (including Christian
related)
6
2
4
**
**
2
2
1
**
**
**
1
2
2
2
-
-
-
6
8%
5%
11%
**
**
8%
8%
4%
**
**
**
7%
10%
9%
7%
-%
-%
-%
8%
a
30%
70%
**
**
36%
30%
10%
**
**
**
18%
31%
26%
25%
-%
-%
-%
100%
Other religions/ philosophies
1
*
1
**
**
*
-
-
**
**
**
*
*
*
*
-
-
-
1
1%
1%
1%
**
**
1%
-%
-%
**
**
**
1%
2%
1%
1%
-%
-%
-%
1%
45%
55%
**
**
24%
-%
-%
**
**
**
10%
46%
22%
22%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 185
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
~o
~p
~q
r
Unweighted total
504
242
262
81
87
167
169
102
45
77
64
100
138
104
161
-
-
-
504
Effective Weighted Sample
438
212
226
72
78
144
145
88
38
69
56
88
122
90
144
-
-
-
438
Total
74
36
38
12
13
26
24
14
7
12
9
16
18
18
22
-
-
-
74
48%
52%
**
**
35%
32%
19%
**
**
**
22%
24%
24%
30%
-%
-%
-%
100%
No religion
8
4
4
**
**
3
1
1
**
**
**
2
3
2
1
-
-
-
8
11%
11%
11%
**
**
11%
6%
5%
**
**
**
13%
14%
11%
6%
-%
-%
-%
11%
n
47%
53%
**
**
34%
16%
9%
**
**
**
27%
32%
24%
17%
-%
-%
-%
100%
Refused
10
6
5
**
**
4
3
1
**
**
**
4
2
2
3
-
-
-
10
14%
16%
12%
**
**
17%
13%
11%
**
**
**
22%
11%
12%
12%
-%
-%
-%
14%
ln
56%
44%
**
**
42%
29%
14%
**
**
**
34%
19%
20%
26%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 185
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
504
-
-
-
-
-
-
-
-
-
249
255
276
226
239
265
Effective Weighted Sample
438
-
-
-
-
-
-
-
-
-
230
244
239
198
210
232
Total
74
-
-
-
-
-
-
-
-
-
46
27
41
32
32
42
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
43%
57%
Roman Catholic
23
-
-
-
-
-
-
-
-
-
12
10
12
10
6
17
31%
-%
-%
-%
-%
-%
-%
-%
-%
-%
26%
38%
29%
32%
19%
40%
j
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
54%
46%
53%
46%
26%
74%
Presbyterian Church of Ireland
13
-
-
-
-
-
-
-
-
-
8
5
7
6
7
6
18%
-%
-%
-%
-%
-%
-%
-%
-%
-%
18%
17%
17%
19%
21%
15%
-%
-%
-%
-%
-%
-%
-%
-%
-%
64%
36%
53%
47%
51%
49%
Church of Ireland
8
-
-
-
-
-
-
-
-
-
5
3
4
4
4
4
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
10%
12%
10%
12%
12%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
58%
42%
51%
49%
48%
52%
Methodist Church of Ireland
5
-
-
-
-
-
-
-
-
-
4
1
2
2
2
2
6%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
3%
6%
6%
7%
5%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
84%
16%
54%
46%
51%
49%
Other Christian (including Christian
related)
6
-
-
-
-
-
-
-
-
-
4
2
4
2
3
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
10%
6%
9%
7%
9%
7%
-%
-%
-%
-%
-%
-%
-%
-%
-%
74%
26%
62%
38%
49%
51%
Other religions/ philosophies
1
-
-
-
-
-
-
-
-
-
*
1
1
*
*
1
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
2%
2%
1%
1%
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
37%
63%
63%
37%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 185
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
504
-
-
-
-
-
-
-
-
-
249
255
276
226
239
265
Effective Weighted Sample
438
-
-
-
-
-
-
-
-
-
230
244
239
198
210
232
Total
74
-
-
-
-
-
-
-
-
-
46
27
41
32
32
42
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
56%
44%
43%
57%
No religion
8
-
-
-
-
-
-
-
-
-
6
2
5
3
4
4
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
8%
13%
8%
12%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
71%
29%
67%
33%
47%
53%
Refused
10
-
-
-
-
-
-
-
-
-
7
4
6
5
6
5
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
15%
13%
14%
14%
18%
11%
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
65%
35%
56%
44%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o