MultiMax Marketing Ltd
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We MultiMax Marketing Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 MultiMax Marketing Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- Flexible Leave For Spouses
- UK Reservists
- UK Cadets
- Armed Forces Day
- Reserve Forces Day
- Armed Forces Charities
We also pledge the following:

Promoting the Armed Forces: Promote our work with Promoting our work, activities and events through our own digi-tal and social media channels as well as working with the press. To help educate the gen-eral public on issues and challenges that armed forces face on a day to day to basis. Publishing our Covenant pledges on a dedicated Covenant section/page on our website Promoting the fact that we are an Armed Forces friendly organisation, to our staff, contractors, customers, suppliers and wider public. Veterans: Working with and advertising vacancies through Career Transition Partnership (CTP), as well as advertising widely in the Armed Forces community, to ensure employment opportunities are made available to veterans. This will be done through franchise oppor-tunities giving veterans a possibility to have autonomy in their lives with relevant sup-port. Welcoming Applications from and guaranteeing interviews with veterans who meet the criteria in the job specification. Giving them best opportunity to succeed in our industry. Recognising military skills and qualifications in our recruitment and selection process. Service Spouses & Partners: Supporting the employment of Service spouses and partners by welcoming applications from spouses/partners who meet the criteria in the job specifications. Partnering with and advertising vacancies on Forces Families Jobs and Recruit for Spouses, as well as advertising widely within the Armed Forces community. Endeavouring to offer a degree of flexibility in granting leave for services spouses and partners before, during and after a partners deployment. Reserves: Supporting our employees who are already members of the Reserve Force and give flexi-bility so they can fulfil their reservist role. Help reservist to organise their time to ensure they have a lifestyle and income that re-warding and secure. Supporting and aiding reservists when deployed or mobilised. Cadet Organisations: Supporting our franchisees who are volunteer leaders in military cadet organisations. Help franchisees organise their time for training and cadet camps. Supporting local military cadet units Recognising the benefits of giving franchise opportunities to cadets/ex-cadets within the workforce. National Events: Supporting Armed Forces Day, Reserves Day, the Poppy Appeal Day and Remembrance activities and promotes support for transitioning into civilian life. Armed Forces Charities: Supporting Armed Forces charities with fundraising and supporting franchisees who vol-unteer to assist. Commercial Support: Multimax® Direct want to provide opportunities and remove barriers to entry for franchising by awarding any more in the armed forces or ex-armed forces a 10% on franchising. Any additional commitments the company wishes to make: Multimax® Direct aim to provide armed forces and ex-armed forces support to grow and flourish into civilian life.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.