Child safety: baby sleep products
Source: gov.uk (2025-03-18)

OPSS is leading a fresh campaign to raise awareness about potential hazards to babies associated with sleep products.

OPSS has produced resources that can be used by local authorities, consumer bodies, community groups and the public to help protect babies from unsafe sleep products, including a stakeholder toolkit, videos, posters and social media materials.

Baby products safety campaign: stakeholder toolkit (https://assets.publishing.service.gov.uk/media/67d83abd1d56337f06b11f7e/baby-products-2025-stakeholder-toolkit.pdf) (PDF, 956 KB, 8 pages)

Videos

View the baby products safety videos. (https://www.youtube.com/playlist?list=PLLXyLAloYkPUekZJRsE1dHLAYCXiEhmPt)

Posters

1) Bought a baby product you think is unsafe?

Protect your baby. Report it!
- Baby products poster A4 print (https://assets.publishing.service.gov.uk/media/67d83b1d4e1deef5a8c15ea5/baby-products-2025-poster-print.pdf) (PDF, 1.35 MB, 1 page)
- Baby products poster A4 print Welsh (https://assets.publishing.service.gov.uk/media/67d955a25bad4b1a7f01ed32/baby-products-2025-poster-print-welsh.pdf) (PDF, 393 KB, 1 page)
- Baby products poster A4 web (https://assets.publishing.service.gov.uk/media/67d83b47752bf117d6c15e9b/baby-products-2025-poster-web.pdf) (PDF, 618 KB, 1 page)
- Baby products poster A4 web Welsh (https://assets.publishing.service.gov.uk/media/67d955cbb1857deda3da014f/baby-products-2025-poster-web-welsh.pdf) (PDF, 351 KB, 1 page)
Consumer products: reporting product safety issues (https://www.gov.uk/guidance/consumer-products-reporting-product-safety-issues)

Social media materials

1. Buying a baby sleeping bag online?

Not all of them are safe. Ensure it has arm holes and no hood. Check it fits your baby with no slipping.
- Baby products 01 4x5 (https://assets.publishing.service.gov.uk/media/67d83bdf79f0d993dfb11f83/baby-products-2025-social-media-1.png) (PNG, 246 KB)
- Baby products 01 4x5 Welsh (https://assets.publishing.service.gov.uk/media/67d83bfd1d56337f06b11f84/baby-products-2025-social-media-1-welsh.png) (PNG, 271 KB)
2. Buying a baby sleeping bag?

Check the sizing guide to make sure it fits your baby. Read the warnings on the label.
- Baby products 02 4x5 (https://assets.publishing.service.gov.uk/media/67d83c124e1deef5a8c15ea9/baby-products-2025-social-media-2.png) (PNG, 174 KB)
- Baby products 02 4x5 Welsh (https://assets.publishing.service.gov.uk/media/67d83c2e4e1deef5a8c15eaa/baby-products-2025-social-media-2-welsh.png) (PNG, 186 KB)
3. Not everything is safe for your baby to sleep with

Protect your baby and report unsafe products. Find out how on GOV.UK.
- Baby products 03 4x5 (https://assets.publishing.service.gov.uk/media/67d83c49d29c27fe69fe9322/baby-products-2025-social-media-3.png) (PNG, 292 KB)
- Baby products 03 4x5 Welsh (https://assets.publishing.service.gov.uk/media/67d83c631d56337f06b11f89/baby-products-2025-social-media-3-welsh.png) (PNG, 309 KB)
4. Buying a baby sleep product online?

Do you know exactly who you are buying from? Not all products advertised online are safe.
- Baby products 04 4x5 (https://assets.publishing.service.gov.uk/media/67d83c79752bf117d6c15e9d/baby-products-2025-social-media-4.png) (PNG, 283 KB)
- Baby products 04 4x5 Welsh (https://assets.publishing.service.gov.uk/media/67d83c93d29c27fe69fe9323/baby-products-2025-social-media-4-welsh.png) (PNG, 282 KB)