Brand Scotland takes centre stage at Royal Highland Show
Source: gov.uk (2025-06-19)

Scottish Secretary to bang the drum for Scotland's iconic food, drink, agriculture and farming sectors at the Edinburgh event

Fresh from new Spending Review financial backing, the UK Government’s Brand Scotland campaign to boost exports of Scottish products and promotion of inward investment takes centre stage at the Royal Highland Show from today (Thursday June 19).

Scottish Secretary Ian Murray will be in attendance and later host a reception with the Scotch Whisky Association to promote our iconic national tipple, enjoyed by tens of millions around the world.

Exhibitors and showgoers will hear how the UK Government is working with Scottish businesses to maximise the benefits of recent trade deals with India, US and the EU to create significant opportunities at home and abroad.

The UK-India trade deal slashes tariffs on whisky. Meanwhile the UK-EU deal also means that British farms will be able to sell sausages and burgers to the EU for the first time in five years.

Scottish Secretary Ian Murray said:

Scotland is at the heart of the UK Government’s Plan for Change to put more money in the pockets of working Scots by investing in the country’s renewal. That’s why in last week’s Spending Review the Chancellor unleashed a new era of growth for Scotland, confirming billions of pounds of investment and creating thousands of high-skilled jobs.

Our Brand Scotland campaign is an important part of this commitment and the Royal Highland Show is a fantastic opportunity to bang the drum for our iconic produce and help turbo-charge sales of Scottish goods and services at home and abroad. Following my recent successful trips to Norway, Malaysia, Singapore, Washington and New York - and last week’s all women trade mission to Spain, led by Scotland Office Minister Kirsty McNeill - we’re already seeing positive results from championing Brand Scotland.

The trio of trade deals sealed by the Prime Minister is a fantastic opportunity for Scotland’s food and drink sector – from slashing tariffs on whisky and gin in India to putting Scottish burgers and sausages back on the menu for the EU. I look forward to continuing to work with Scottish businesses and other key partners as we give our country the global platform it deserves.

The Scottish Secretary is expected to meet with NFU Scotland President Andrew Connon, Quality Meat Scotland, Lidl executives to discuss the retailers’ ambitions for growth in Scotland and support of Scottish food and drink suppliers and Graham’s Dairies to chat about export opportunities. He is also due to visit Scotland’s Larder where a huge range of Scottish food and drink producers will be in attendance.

Other stakeholders lined up include Penicuik-based Moredun Institute which employs over 170 scientists, vets and support staff promoting livestock health and welfare through cutting-edge research and education.

Showgoers dropping into the UK Government marquee will be able to hear from UK Government departments and agencies about how they are delivering for people in Scotland and for our businesses across the world

Also present in the marquee will be exhibits from a number of exciting UK Government funded projects, including The Royal Edinburgh Military Tattoo, Scottish Football Association (grassroots football funding), Dramtubes & Project Harmless (British Business Bank funded) and Destination Tweed (National Lottery Heritage Fund).

Other government departments and agencies in attendance will be:
- Foreign, Commonwealth & Development Office (promoting the UK’s extensive overseas network, which works day in day out to promote our country)
- Department for Business & Trade (direct access to global trade expertise)
- Department for Environment, Food & Rural Affairs
- Department for Work & Pensions
- Ministry of Defence (Army, Navy, RAF)
- Department for Transport (with Northern Lighthouse Board - responsible for the waters surrounding Scotland and the Isle of Man)
- Shared Rural Network (SRN - designed to improve mobile coverage and boost connectivity across the UK, with the biggest uplifts in rural parts of Scotland and Wales. It is jointly funded by the Government and the UK’s four mobile network operators - EE, Three, VMO2 and Vodafone - with the objective of delivering 4G coverage to 95% of the UK by December 2025).
Further information The Royal Highland Show is Scotland’s biggest outdoor event, attracting around 190,000 people. It runs from June 19 to 22.

The Scotland Office’s Spending Review settlement allocates £0.75 million each year to champion our ‘Brand Scotland’ trade missions to promote Scotland’s goods and services on the world stage and to encourage further growth and investment.

As well as the Brand Scotland visits mentioned earlier, we have also supported a trade mission from Glasgow to Shanghai and have plans for more visits during the year.