Producing Irish Whiskey, Irish Cream or Irish Poteen
Source: gov.uk (2025-07-09)

Find out about applying for the Spirit Drinks Verification Scheme, how to submit brand information, fees and making sure your production process is compliant.

Find out about applying for the Spirit Drinks Verification Scheme, how to submit brand information, fees and making sure your production process is compliant.

If your business is involved in the production or marketing of Irish Whiskey, Irish Cream or Irish Poteen, this guidance will help you find out:
- who should apply for verification
- about the fees you’ll need to pay
- what happens if a production process is found to be non-compliant
- how HMRC verify compliance with the product specifications for Irish Whiskey, Irish Cream or Irish Poteen
The glossary of terms (#glossary) at the end of this guidance will help you understand some of the terms and abbreviations used.

Verifying Irish Whiskey, Irish Cream and Irish Poteen

Irish Whiskey, Irish Cream and Irish Poteen are registered Geographical Indications under Regulation (Eu) No 2019/787. This requires products to comply with the specifications of their relevant product specifications, that were originally submitted in accordance with Regulation (EC) 110/2008.

All Irish Whiskey (https://www.gov.uk/government/publications/protected-food-name-irish-whiskey-pgi), Irish Cream (https://www.gov.uk/government/publications/protected-food-name-irish-cream-pgi) and Irish Poteen (https://www.gov.uk/government/publications/protected-food-name-irish-poteen-pgi) produced in the UK must be verified and comply with the relevant product specifications.

We’ll:
- carry out verification visits (https://www.gov.uk/guidance/preparing-for-spirit-drink-verification-scheme-visits) to production facilities
- check that processes comply with the product specification
- verify products as compliant, for example by checking invoices, delivery records, equipment and procedures
- assure production processes using these Verification checks for Irish whiskey, Irish cream and Irish poteen (https://assets.publishing.service.gov.uk/media/685e913c62b2e559cbd7536b/Producing-Irish-whiskey-06-25.pdf) (PDF, 347 KB, 26 pages)
- record compliant processes as ‘assured’ – we can only verify a brand if all processes involved have been assured, including non-UK blending and bottling or labelling facilities
- publish details of production facilities and verified brands on the look-up service (https://customs.hmrc.gov.uk/sdvlookup/index.action)
- only access records relating to tax and duty assurance already held by us that are required to support the verification, as outlined in the verification checks
Our role does not extend to enforcement. Where appropriate and permitted, we’ll pass relevant information onto the appropriate enforcement authorities.

Unless there is a need to carry out verification on a more frequent basis, or you have agreed a longer period, we verify producers every 2 years.

The legislation

The following main pieces of legislation are given in respect of geographical indication for Irish Whiskey, Irish Cream or Irish Poteen.

The main regulations that apply in the EU

The regulations include:
- Regulation (EC) No 110/2008 (https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32008R0110&from=EN) on the definition, description, presentation, labelling and protection of geographical indications of spirit drinks — the provisions on geographical indications in this regulation were revoked and replaced in June 2019
- Regulation (EC) No 787/2019 (https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32019R0787&rid=6) on the definition, description, presentation, and labelling and the protection of geographical indications for spirit drinks — the provisions on geographical indications in this regulation became applicable from 8 June 2019
For Great Britain, these regulations became retained EU law through the EU (Withdrawal) Act 2018, with operability amendments made through secondary legislation.

The main regulations that apply in Great Britain

The regulations include:
- retained Regulation 110/2008 (https://www.legislation.gov.uk/eur/2008/110/contents), amended by the Agricultural Products, Food and Drink (Amendment etc.) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1637/pdfs/uksi_20201637_en.pdf) (S.I. 2020/1637), for the definition, description, presentation and labelling of spirit drinks
- retained Regulation 716/2013 (https://www.legislation.gov.uk/eur/2013/716/contents), amended by the Agricultural Products, Food and Drink (Amendment etc.) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1637/pdfs/uksi_20201637_en.pdf) (SI 2020/1637) and the Agricultural Products, Food and Drink (Amendment) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1661/pdfs/uksi_20201661_en.pdf) (S.I. 2020/1661), which contains provisions relating to compound terms, allusions and dilutions
- retained Regulation 2019/787 (https://www.legislation.gov.uk/eur/2019/787/contents), amended by the Agricultural Products, Food and Drink (Amendment etc.) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1637/pdfs/uksi_20201637_en.pdf) (S.I. 2020/1637) and the Agricultural Products, Food and Drink (Amendment) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1661/pdfs/uksi_20201661_en.pdf) (S.I 2020/1661), for the protection of geographical indications for spirit drinks
- Spirit Drinks, Wine and European Union Withdrawal (Consequential Modifications) (Amendment) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1636/made) (S.I. 2020/1636)
- Agricultural Products, Food and Drink (Amendment etc.) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1637/pdfs/uksi_20201637_en.pdf) (S.I. 2020/1637)
- Agricultural Products, Food and Drink (Amendment) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1661/pdfs/uksi_20201661_en.pdf) (S.I. 2020/1661)
These provide for the enforcement of the other regulations. Under Regulation 5, HMRC are the designated authority responsible for:
- verifying spirit drinks with a protected geographical indication
- making sure products comply with the specifications in the product specification
Enforcement authorities (food authorities and port health authorities) are designated under Regulation 6.

The Spirit Drinks (Costs of Verification) Regulations 2013 (https://www.legislation.gov.uk/uksi/2013/2949/introduction/made) also applies, providing the legal basis for our verification schemes and enabling us to charge a fee for verification.

The main regulation that applies in the Republic of Ireland

The Irish Whiskey Act 1980 (https://www.irishstatutebook.ie/eli/1980/act/33/enacted/en/html), defining Irish Whiskey and certain descriptions used in relation to Irish Whiskey, and to repeal the Irish Whiskey Act 1950.

The main regulations that apply in Northern Ireland

The regulations include:
- EU Regulation 2019/787 (https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32019R0787&from=EN) for the definition, description, presentation and labelling of spirit drinks and the protection of geographical indications for spirit drinks — this regulation may be amended or supplemented by delegated or implementing regulations, which can be found by searching the EU’s legislation website (https://eur-lex.europa.eu/search.html?scope=EURLEX&text=2019%2F787&lang=en&type=quick&qid=1623326674722)
- Spirit Drinks, Wine and European Union Withdrawal (Consequential Modifications) (Amendment) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1636/made) (S.I. 2020/1636)
- Agricultural Products, Food and Drink (Amendment etc.) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1637/pdfs/uksi_20201637_en.pdf) (S.I. 2020/1637)
- Agricultural Products, Food and Drink (Amendment) (EU Exit) Regulations 2020 (https://www.legislation.gov.uk/uksi/2020/1661/pdfs/uksi_20201661_en.pdf) (S.I. 2020/1661)
Who should apply for verification

You should apply for the Spirit Drinks Verification Scheme (https://www.gov.uk/guidance/spirit-drinks-with-a-protected-geographical-indication) if your business carries out:
- blending, bottling or labelling of Irish Whiskey, Irish Cream or Irish Poteen outside Northern Ireland consigned in bulk
- any of the following production processes carried out in Northern Ireland
Irish Whiskey, Irish Cream or Irish Poteen producers should select ‘Other Geographical Indicators’ on this form, and type in the appropriate product.

The brewing, fermentation and distillation of Irish Whiskey and Irish Poteen must take place at the same site.

How to submit brand information

Once your product has been verified under the scheme, you should submit brand information (https://www.gov.uk/guidance/submit-brand-information-for-verified-spirit-drinks) to us.

If you’re a brand owner, and someone else produces or bottles and labels your brand, you do not need to apply for verification. The blender or bottler is responsible for applying for verification and notifying us of your brands.

The verifying authority for Irish Whiskey and Irish Poteen produced in the Republic of Ireland is the Irish Revenue Commissioners. The verifying authority for Irish Cream produced in the Republic of Ireland is the Department of Agriculture, Food and Marine. Producers based in the Republic of Ireland should contact the relevant administration to apply for verification.

Re-bottling and re-labelling

Verification is required for Irish Whiskey, Irish Cream or Irish Poteen being bottled for the first time or being re-bottled and re-labelled.

Re-labelling is a verifiable process which comes under the verification for bottling and labelling or labelling only. If you are carrying out this process and are not already verified for bottling and labelling or labelling only you should apply for verification.

If you are a bottler and labeller you should apply for verification and demonstrate compliance of your processes with the specifications in the Irish Whiskey, Irish Cream or Irish Poteen technical files, in the same way as any other Irish Whiskey, Irish Cream or Irish Poteen producer or processor. If your processes are not assured the final bottled or labelled product cannot be verified and cannot be marketed legally.

Examples of re-labelling or re-bottling which require verification include:
- a business decants bottled stock into smaller bottles or uses their own labels, or both
- labelling of bottles in visitor centres that are often personalised and can be taken away – records must be maintained detailing the bottles sold, stock control and the Spirit Drinks Verification Unit may ask to see labels to ensure compliance with the technical file
- re-labelling bottles if the label is damaged or an existing labelled brand is to be sent to a different market and so requires a different label (for legal or marketing reasons) – such facilities are responsible for making sure that the labels comply with the requirements of the technical file
Assure production processes outside Northern Ireland

Bottlers located in the UK will be verified at their production premises. Bottlers located outside the UK who bottle bulk Irish Whiskey, Irish Cream or Irish Poteen from Northern Ireland should apply for verification.

How much you’ll need to pay

HMRC will charge a standard verification fee of £250 per facility for verifications conducted between 1 July 2025 and 30 June 2031.

Repeat visits, including verification of new processes and compliance checks, will be charged at a further £250 per facility.

All fees are to be paid before any verification work is carried out through physical verification visits.

Find out how to pay the verification fee (https://www.gov.uk/guidance/pay-spirits-drinks-verification-fee).

What happens if a production process is non-compliant

We identify non-compliant production processes, and potentially non-compliant (unverified) brands, either:
- during verification visits
- by notifications from other producers
- through information provided by members of the public
If your processes are non-compliant, the Spirit Drinks Verification Unit will discuss with you how you can make your processes compliant. A reasonable period of correction will be given to make your processes compliant. This time will normally be proposed by the Spirit Drinks Verification Unit and agreed with you.

If you do not take corrective action during this agreed period to comply we’ll amend, remove, or not include your details on the look-up service (https://customs.hmrc.gov.uk/sdvlookup/index.action).

If a production process loses its assured status, any spirits produced afterwards will not be verified and cannot be sold as Irish Whiskey, Irish Cream or Irish Poteen. You should make sure your customers are aware of this, so that they can make alternative supply arrangements.

We may also:
- inform the relevant enforcement authority through the legal gateways or Regulation (EU) No 2019/787
- inform the brand owner of the changed status of production process that may impact on their products
- inform the proprietor or producer of the changed status of their brand
- reflect the changed status of affected brands on the look-up service
Non-compliance could also result in breaches of local laws in EU countries where Irish Whiskey, Irish Cream or Irish Poteen is defined or protected as a Geographical Indication.

When we will not publish details of production facilities and brands

We will not publish details of production facilities or brands when:
- there is no application for verification
- a production facility has never operated an assured process
- a brand has not been notified to us
- a brand has never been verified
Where a production facility is not published as having assured processes, this will compromise all brands using processes at that production facility.

If a production facility does not maintain assurance of its production processes, or a brand does not maintain its verified status, the effective date of that change of status will be shown in the details published on the look-up service, rather than details being removed or not published.

Non-compliant products sold, delivered from the production facility or subject to a subsequent production process will not be verified as Irish Whiskey, Irish Cream or Irish Poteen. These products cannot legally be sold as Irish Whiskey, Irish Cream or Irish Poteen.

If a process stops to be verified, any product delivered from that production facility on or after the date that verification status is removed will be non-compliant.

If you have concerns about unverified products

You should contact the designated enforcement authorities directly. You can find these through the Food Standards Agency website (http://www.food.gov.uk/).

Glossary

This guidance uses terms which can have different meanings depending on the context. The terms explain their definitions.

More information

If you have any queries about your application, would like further advice, or need to change your details, email the Spirit Drinks Verification Unit at xxx@xxx.xx (mailto:xxx@xxx.xx).

You can also contact HMRC’s Alcohol Policy team either by email at xxx@xxx.xx (mailto:xxx@xxx.xx) or by post at:

HMRCAlcohol Policy TeamTrinity Bridge House2 Dearmans PlaceSalfordM3 5BSUnited Kingdom