Leading Edge Performance Limited t/a Leading Edge Coaching Limited
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Leading Edge Performance Limited t/a Leading Edge Coaching Limited will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Leading Edge Performance Limited t/a Leading Edge Coaching Limited recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- UK Cadets
- Armed Forces Day
- Reserve Forces Day
- Discounts
- Armed Forces Charities
We also pledge the following:

Employment support to members of the Armed Forces Community: Continue to offer support and connection with service leavers, being open to discussions and the opportunity to give advice and share our experiences. Continue to highly value the skillset of Veterans and offer opportunities for employment that provide challenge and development. Provide high quality, flexible opportunities for Veterans, with an emphasis on home working and flexibility for those transitioning or who have experienced life changing injuries and need to change their ways of working. Support to Reservists by providing flexibility and assistance to them and their family during their Service, including overseas postings. Celebrating the role of Reservists within our organisation. Communications, engagement and outreach: Represent the Armed Forces in a positive light through our social media channels and Podcast, including featuring the views and perspectives of those serving and veterans as appropriate. Promote the Armed Forces Covenant to our colleagues and clients, representing the benefits of employing Veterans and using our platform to promote their unique skills and experiences. Promote the Armed Forces Covenant to our employees, educating and engaging with them about Veterans and Veteran issues, as well as the role of the Armed Forces in the world. Use the Covenant and Employer Recognition Scheme logos in our website, communications and marketing, ensuring it ends up in front of influential stakeholders and being ready to engage them in discussions about the merits of hiring Veterans. Connect our staff to the wider military story and Veteran community by hosting our team building and connection events at military associated locations, immersing them in the history and culture of the Armed Forces. Additional commitment the organisation wishes to make: Where our work puts us in close contact with serving members of the Armed Forces, seek opportunities to highlight how skills and experiences can translate into wider world experience. Be proactive in challenging negative and harmful stereotypes about Veterans and members of the Armed Forces that we encounter in civilian life.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.