Dads Unlimited
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Dads Unlimited will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Dads Unlimited recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
We also pledge the following:

Appoint an Armed Forces Champion within Dads Unlimited to act as a focal point for organising and promoting support for the Armed Forces Community. Create a dedicated Armed Forces page on our website www.dadsunltd.org.uk; The webpage will serve as a comprehensive resource for information, services, and support tailored to the Armed Forces Community. Engage with any local Armed Forces presence for example, local Army units, reservist units, RAF stations and/or naval bases to foster relationships to better understand and address the specific needs of the Armed Forces Community. Develop relationships and work collaboratively with other organisations supporting the Covenant and the Armed Forces Community across England and Wales. Support Armed Forces Events across England and Wales. Theme 3: Ensure the Armed Forces Community has fair access to our Mentoring and Save DAVE Services and is not put at a disadvantage by their service. Theme 4: Ensure our available suicide prevention, domestic abuse and family breakdown services for members of the Armed Forces Community are signposted and promoted. Ensure we continue to work hard and raise awareness of the issues around male suicide as a result of loss of contact with children and/or family breakdown and male victims of domestic abuse amongst the Armed Forces Community and Network. Theme 5: Promote awareness of housing and homelessness services among the Armed Forces Community; specifically in our Save DAVE Service. Ensure that individuals within the Armed Forces Community are informed about available resources. Theme 6: Support and promote the wellbeing of service children, recognising the particular experiences and challenges they may face. Theme 7: Take part in remembrance and other ceremonial activities. This participation serves as a demonstration of respect and solidarity with the Armed Forces Community during significant events

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.