British Beer and Pub Association
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We British Beer and Pub Association will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 British Beer and Pub Association recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

We also pledge the following:

? As a trade organisation, we will encourage our members to join the Armed Forces Covenant, whereby they develop their own bespoke pledges that are tailored to their business. ? We will review the work we have done to support the Armed Forces community at BBPA?s quarterly Board meetings. ? We will use our social media platforms and member correspondence to demonstrate the work we have been doing to support the Armed Forces community, and we will encourage members to do the same. ? We will work with our members to develop their own pledges for the Armed Forces Covenant. ? We will discuss with members how the Armed Forces community can provide sought-after skills to the pubs and brewing sector. ? We will include AFC and ERS logos on the company website and in company literature to show we are an Armed Forces inclusive organisation. ? We will support the Poppy Appeal Day and Remembrance activities. ? We will promote diversity, inclusion and equality among our staff and in our role as a leading trade association for our sector. ? We will ensure the BBPA?s mental health first aider is equipped with up-to-date training. ? We will support candidates by giving reasonable adjustments where applicable in application processes. ? As a Disability Confident employer, we will provide employees with accessibility and support where required.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.