Kneads Training Academy & Therapy Centre
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Kneads Training Academy & Therapy Centre will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Kneads Training Academy & Therapy Centre recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- Discounts
We also pledge the following:

Promoting the Armed Forces: We will recognise the service and sacrifice of the Armed Forces community by marking key national events and raising awareness within our organisation and networks. Communications, engagement and outreach: We will maintain a positive and welcoming attitude towards those connected to the Armed Forces and will engage with Armed Forces community networks where practical. Health: As a therapy and training provider, we will aim to support wellbeing and inclusion for Armed Forces learners or clients through sensitivity, trauma-informed practices, and tailored support where reasonably achievable. Housing: While we do not provide accommodation, we will signpost Armed Forces community members to housing support or advice services where appropriate. Education: We will welcome Armed Forces community learners to our courses, offer flexible learning options where possible, and recognise prior learning or experience through our standard RPL procedures. Civic responsibilities: We support community cohesion and inclusion. Our staff are encouraged to participate in civic activities, and we are open to collaborating with local Armed Forces events or initiatives, subject to availability. Any additional commitment the organisation wishes to make: We will review our commitments annually to ensure they reflect what we can realistically offer. We commit to upholding the spirit of the Covenant and to being a respectful and inclusive organisation for those who serve or have served.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.