Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)..................................................................................................................................................................................................................................17
Base : All respondents
QZ6 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SH). HOUSEHOLD STATUS..............................................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................25
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................27
Base : All respondents
QB1. Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)..................................................................29
Base : All respondents
QB2 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)...............................................................................................................................................................................................................................................................................................31
Base : All respondents
QB3 (QB2). SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)......................................................................................................33
Base : All respondents
QB4A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)...................................................................................................................................................36
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)....................................................................................................................................................38
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)..................................................................................................................................................................................................................................................40
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)..................................................................................................................................................................................................................................42
Base : Those who listen to radio

TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ....................................................................................................................................................................................................................44
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)..................................................................................................................................................................................................................................................46
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)..............................................................................................................................................................................................................................................48
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE) ..............................................................................................................................................................................................................................................50
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)...............................................................................................................................................................................................................................................52
Base : Those who listen to radio
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................54
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTICODE)...........................................................................................................................................................................................................56
Base : Those with a landline phone at home
QC3A (QC21A). SHOWCARD Which of these suppliers do you use for your home landline service? (MULTICODE).............................................................................................................................................................................................................................................58
Base : Those with a landline phone at home
QC3B (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)................................................................................................................................................................................................................................................................60
Base : Those with a landline phone at home
QC4 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)........................................................................................................................................................................................................62
Base : Those without a landline phone at home
QC5 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTICODE) UNPROMPTED ...............................................................................................................................................................................................................................64
Base : Those unlikely to get a landline phone in next 12 months
QC6. SHOWCARD Thinking about landline phones, do you ever have/ think you might have (if do not currently have landline) difficulties with any of the following? (MULTICODE)........................................................................................................................................68
Base : All respondents
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................72
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................74
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................76
Base : Those who personally use a mobile phone
QD4 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................78
Base : Those who personally use a mobile phone
QD5 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................80
Base : Those who use a postpay/ contract mobile phone
QD6 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the HTC Desire. ............................................................................................................................................................................................................................................................................................................................82
Base : Those who personally use a mobile phone
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)..............................................................................................................................................................................................................................................84
Base : Those without a smartphone

TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
QD8 (QD38). Why are you unlikely to get a smartphone at home in the next 12 months? (MULTICODE) UNPROMPTED ....................................................................................................................................................................................................................................86
Base : Those unlikely to get a smartphone in the next 12 months
QD9 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTICODE).....................................................................................................................................................................................90
Base : All respondents
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTICODE OPTIONS 1-4 ONLY).................................................................................................................................................................................................................................................94
Base : All respondents
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)............................................................................................................................................................96
Base : All respondents
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE) .......................................................................................................................................................................................................98
Base : All respondents
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)..........................................................................................................................................................................................................102
Base : Those who use the internet at home or elsewhere
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)......................................................................................................................................................................................................................104
Base : Those with access to the internet at home
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)......................................................................................................................................................................................................................107
Base : All respondents
QE6 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)................................................................................................................................................................................................................................................................111
Base : Those with access to the internet at home
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..113
Base : Those in a household with mobile broadband
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..115
Base : All respondents
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ..........................................................................................................................................................................................................................117
Base : Those who use mobile broadband to access the internet
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ............................................................................................................................................................................................................119
Base : Those with access to the internet at home
QE10 (QENEW11) SHOWCARD What is the headline speed or advertised speed of your main home internet connection? (SINGLE CODE)...................................................................................................................................................................................................123
Base : Those with access to the internet at home who are BT or Virgin Media customers for their internet service
QE11 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?........................................................................................................................................................127
Base : Those with fixed broadband at home where there is more than one person in household
QE12 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?.....................................................................................................................................................129
Base : Those with mobile broadband at home where there is more than one person in household
QE13 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................131
Base : Those without internet access at home
QE14A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED..........................................................................................................................................................................................................................133
Base : Those unlikely to get internet access at home in the next 12 months
QE14B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) ..................................................................................................................................................................................................................137
Base : Those unlikely to get internet access at home in the next 12 months

TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
QE15 (QE22). SHOWCARD Thinking about personal computers or PCs, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE) ........................................................................................................................................................141
Base : All respondents
QE16 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)...............................................................................................................................................................................................................................................143
Base : All respondents
QE17 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE).............................................................................................................................................................................................................................145
Base : All respondents
QE18 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE) ...............................................................................................................................................................................147
Base : Those with access to internet voice services at home
QE19 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (MULTICODE) ...........................................................................................................................................................................................................................................149
Base : Those who have ever used internet voice services at home
QF1. SHOWCARD Thinking about regulating or controlling the internet, which of these statements comes closest to your own view? (SINGLE CODE)...................................................................................................................................................................................151
Base : All respondents
QF2. If someone was concerned by anything they saw on the internet, which organisation or organisations do you think they should contact? (MULTICODE).........................................................................................................................................................................153
Base : All respondents
QF3. SHOWCARD Which, if any, of these have you heard of before now? (MULTICODE)....................................................................................................................................................................................................................................................................................157
Base : All respondents
QF4. Do you have any internet filtering tools in operation on your PC, laptop, netbook or tablet computer? By this I mean software which is capable of screening the content of websites and blocking certain users, such as children, from accessing these sites.
(SINGLE CODE) ........................................................................................................................................................................................................................................................................................................................................................................................................159
Base : Those with access to the internet at home
QF5. SHOWCARD Which of these best describes the internet filtering tool you use? (SINGLE CODE)................................................................................................................................................................................................................................................................161
Base : Those with internet filtering tools in operation on their PC
QF6. SHOWCARD And how confident, if at all, are you that what you use is effective? (SINGLE CODE).............................................................................................................................................................................................................................................................163
Base : Those aware of the internet filtering being used
QF7. How would you go about finding such an internet filtering tool? (MULTICODE) .............................................................................................................................................................................................................................................................................................165
Base : Those who do not use internet filtering tools
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE) ............................................................................................................................................................................................................................167
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................171
Base : All respondents
QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE).......................................................................................................................................................................................................................................................175
Base : Those with Satellite TV
QH3 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTICODE)...................................................................................................................................................................................................................179
Base : Those with paid for Sky Satellite TV
QH4 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTICODE) .......................................................................................................................................................................................................................183
Base : Those with Cable TV
QH5 (QH44). How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet using a PC, laptop, netbook or tablet
computer or a mobile phone. (SINGLE CODE).........................................................................................................................................................................................................................................................................................................................................................185
Base : All respondents
QH6 (QJ13). SHOWCARD How likely is it that your household will get digital television within the next 12 months? (SINGLE CODE)................................................................................................................................................................................................................187
Base : Those without multichannel TV

TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
QH7 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED ........................................................................................................................................................................................................................................................189
Base : Those unlikely to get digital TV in the next 12 months
QH8 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have (if don't have a television) difficulties doing any of the following? (MULTICODE)..........................................................................................................................193
Base : All respondents
QCHECK. Can I just check that you have the following services? (MULTICODE)...................................................................................................................................................................................................................................................................................................197
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTICODE)..........................................................................................................................................................................199
Base : All respondents
QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)..............................................................................................................................................................................................................................201
Base : All respondents
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE) ................................................................................................................................................................................................................................................................................................................203
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier?
(MULTICODE)............................................................................................................................................................................................................................................................................................................................................................................................................205
Base : Those with at least one deal or package with the same supplier
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE).......................................................................................................................................................................................................................................207
Base : Those with at least one deal or package with the same supplier
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE) ...........................................................................................................................................................................................................................................................209
Base : Those with at least one deal or package with the same supplier
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................211
Base : Those with at least one deal or package with the same supplier
QI1. Ofcom (The Office of Communications) is the independent regulator and competition authority for the UK communications industries, Had you heard of Ofcom before today? (SINGLE CODE)..........................................................................................................215
Base : All respondents
QI2. Have you personally had a reason to make a complaint about your landline, mobile, or internet service or supplier in the last 12 months? (MULTICODE)........................................................................................................................................................................217
Base : All respondents
QI3. What was the issue you had a reason to complain about (in connection with your landline)? (MULTICODE)................................................................................................................................................................................................................................................219
Base : Those with a reason to complain about their landline service or supplier in the last 12 months
QI4. And did you go ahead and make a complaint about your landline service or supplier? (SINGLE CODE).......................................................................................................................................................................................................................................................221
Base : Those with a reason to complain about their landline service or supplier in the last 12 months
QI5. Why did you not make a complaint about your landline service or supplier? (MULTICODE)...........................................................................................................................................................................................................................................................................223
Base : Those did not go ahead and make a complaint about their landline service or supplier
QI6. What was the issue you had a reason to complain about, regarding your mobile phone service? (MULTICODE) .........................................................................................................................................................................................................................................225
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
QI7. And did you go ahead and make a complaint about your mobile service or supplier? (SINGLE CODE).........................................................................................................................................................................................................................................................229
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
QI8. Why did you not make a complaint about your mobile service or supplier? (MULTICODE).............................................................................................................................................................................................................................................................................231
Base : Those did not go ahead and make a complaint about their mobile service or supplier
QI9. What was the issue you had a reason to complain about, regarding your internet service? (MULTICODE)...................................................................................................................................................................................................................................................233
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months

TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
QI10. And did you go ahead and make a complaint about your internet service or supplier? (SINGLE CODE).....................................................................................................................................................................................................................................................237
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
QI11. Why did you not make a complaint about your internet service or supplier? (MULTICODE).........................................................................................................................................................................................................................................................................239
Base : Those did not go ahead and make a complaint about their fixed broadband/ narrowband internet service or supplier
QI12. What was the issue you had a reason to complain about, regarding your mobile broadband service? (MULTICODE)................................................................................................................................................................................................................................241
Base : Those with a reason to complain about their mobile broadband internet service or supplier in the last 12 months
QI13. And did you go ahead and make a complaint about your mobile broadband service or supplier? (SINGLE CODE)....................................................................................................................................................................................................................................243
Base : Those with a reason to complain about their mobile broadband internet service or supplier in the last 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................245
Base : All respondents
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................247
Base : All respondents
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)................................................................................................................................................................................................................................................253
Base : All respondents
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................257
Base : Those with poor vision, partial sight or blindness
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................261
Base : Those with poor hearing, partial hearing or deafness
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .........................................................................................................................................................................263
Base : All respondents
QZ9. SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE) ...................................................................................................................................................................................265
Base : All respondents

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
England
1621
778
843
216
314
562
530
259
148
180
380
421
483
292
421
1621
-
-
-
84%
84%
84%
84%
83%
84%
83%
78%
81%
81%
90%
87%
85%
82%
81%
100%
-%
-%
-%
ghi
n
pqr
Scotland
169
81
88
20
32
57
59
37
16
21
19
35
47
34
52
-
169
-
-
9%
9%
9%
8%
8%
9%
9%
11%
9%
9%
5%
7%
8%
10%
10%
-%
100%
-%
-%
j
j
j
oqr
Wales
96
45
51
11
19
34
32
22
11
13
13
20
25
17
32
-
-
96
-
5%
5%
5%
4%
5%
5%
5%
7%
6%
6%
3%
4%
4%
5%
6%
-%
-%
100%
-%
j
opr
Northern Ireland
53
26
28
8
12
18
16
12
8
8
9
10
16
12
16
-
-
-
53
3%
3%
3%
3%
3%
3%
2%
4%
5%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
England
1621
1431
190
916
694
1034
587
84%
85%
73%
85%
82%
88%
83%
b
f
Scotland
169
140
29
86
82
81
88
9%
8%
11%
8%
10%
7%
12%
e
Wales
96
75
21
53
43
61
35
5%
4%
8%
5%
5%
5%
5%
a
Northern Ireland
53
34
20
27
26
-
-
3%
2%
8%
3%
3%
-%
-%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
North East
82
41
42
13
16
28
25
14
17
6
17
20
23
13
26
82
-
-
-
4%
4%
4%
5%
4%
4%
4%
4%
9%
3%
4%
4%
4%
4%
5%
5%
-%
-%
-%
gij
pqr
North West
222
112
111
35
36
85
67
35
23
22
36
59
63
43
58
222
-
-
-
11%
12%
11%
14%
10%
13%
10%
11%
13%
10%
9%
12%
11%
12%
11%
14%
-%
-%
-%
pqr
Yorkshire
165
78
87
26
31
54
53
17
13
14
14
36
48
32
49
165
-
-
-
8%
8%
9%
10%
8%
8%
8%
5%
7%
6%
3%
7%
8%
9%
9%
10%
-%
-%
-%
pqr
East Midlands
137
70
67
19
27
43
49
21
10
15
22
33
42
25
36
137
-
-
-
7%
8%
7%
7%
7%
6%
8%
6%
6%
7%
5%
7%
7%
7%
7%
8%
-%
-%
-%
pqr
West Midlands
168
77
91
29
28
52
59
42
20
20
31
40
45
34
48
168
-
-
-
9%
8%
9%
11%
8%
8%
9%
13%
11%
9%
7%
8%
8%
10%
9%
10%
-%
-%
-%
j
pqr
East of England
182
86
96
21
37
71
54
25
17
22
52
48
46
37
50
182
-
-
-
9%
9%
9%
8%
10%
11%
8%
7%
9%
10%
12%
10%
8%
10%
10%
11%
-%
-%
-%
g
pqr
London
241
118
123
29
56
88
69
42
16
29
82
77
81
29
51
241
-
-
-
12%
13%
12%
11%
15%
13%
11%
13%
9%
13%
20%
16%
14%
8%
10%
15%
-%
-%
-%
ghi
mn
mn
pqr
South East
267
122
145
29
62
87
89
38
14
33
88
69
83
49
66
267
-
-
-
14%
13%
14%
11%
17%
13%
14%
12%
8%
15%
21%
14%
15%
14%
13%
16%
-%
-%
-%
h
ghi
pqr
South West
157
74
82
16
21
54
66
25
17
20
37
39
53
29
36
157
-
-
-
8%
8%
8%
6%
5%
8%
10%
8%
9%
9%
9%
8%
9%
8%
7%
10%
-%
-%
-%
cd
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Wales
96
45
51
11
19
34
32
22
11
13
13
20
25
17
32
-
-
96
-
5%
5%
5%
4%
5%
5%
5%
7%
6%
6%
3%
4%
4%
5%
6%
-%
-%
100%
-%
j
opr
Scotland
169
81
88
20
32
57
59
37
16
21
19
35
47
34
52
-
169
-
-
9%
9%
9%
8%
8%
9%
9%
11%
9%
9%
5%
7%
8%
10%
10%
-%
100%
-%
-%
j
j
j
oqr
Northern Ireland
53
26
28
8
12
18
16
12
8
8
9
10
16
12
16
-
-
-
53
3%
3%
3%
3%
3%
3%
2%
4%
5%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
North East
82
76
6
43
39
52
30
4%
5%
2%
4%
5%
4%
4%
North West
222
208
15
129
90
149
73
11%
12%
6%
12%
11%
13%
10%
b
Yorkshire
165
146
18
93
71
86
79
8%
9%
7%
9%
8%
7%
11%
e
East Midlands
137
115
22
75
59
101
36
7%
7%
9%
7%
7%
9%
5%
f
West Midlands
168
149
19
85
81
97
71
9%
9%
7%
8%
10%
8%
10%
East of England
182
147
35
112
68
138
44
9%
9%
14%
10%
8%
12%
6%
a
f
London
241
241
-
143
98
79
163
12%
14%
-%
13%
12%
7%
23%
b
e
South East
267
232
35
158
109
206
61
14%
14%
13%
15%
13%
18%
9%
f
South West
157
117
39
78
78
125
31
8%
7%
15%
7%
9%
11%
4%
a
f
Wales
96
75
21
53
43
61
35
5%
4%
8%
5%
5%
5%
5%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Scotland
169
140
29
86
82
81
88
9%
8%
11%
8%
10%
7%
12%
e
Northern Ireland
53
34
20
27
26
-
-
3%
2%
8%
3%
3%
-%
-%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Urban
xx-xxxx-xxxx
808
872
233
337
574
536
295
160
190
368
415
496
293
473
1431
140
75
34
87%
87%
86%
91%
90%
86%
84%
89%
87%
86%
88%
85%
87%
82%
91%
88%
83%
79%
63%
ef
f
m
klm
pqr
r
r
Rural
259
122
137
23
39
97
100
35
23
31
53
72
76
63
48
190
29
21
20
13%
13%
14%
9%
10%
14%
16%
11%
13%
14%
12%
15%
13%
18%
9%
12%
17%
21%
37%
c
cd
n
n
ln
o
o
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Urban
xx-xxxx-xxxx
xx-xxxx-xxxx
-
932
741
952
694
87%
100%
-%
86%
88%
81%
98%
b
e
Rural
259
-
259
150
105
223
16
13%
-%
100%
14%
12%
19%
2%
a
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
TELEWEST
349
169
180
54
69
122
105
62
32
39
82
80
104
70
94
287
62
-
-
18%
18%
18%
21%
18%
18%
17%
19%
18%
18%
19%
16%
18%
20%
18%
18%
37%
-%
-%
qr
oqr
NTL
608
297
311
92
123
207
186
94
59
77
163
162
183
102
159
564
10
23
12
31%
32%
31%
36%
33%
31%
29%
29%
32%
35%
39%
33%
32%
29%
31%
35%
6%
24%
22%
f
g
pqr
p
p
NEITHER
981
464
518
109
185
343
345
174
92
105
176
245
284
183
268
770
97
73
42
51%
50%
51%
43%
49%
51%
54%
53%
50%
48%
42%
50%
50%
52%
51%
47%
57%
76%
78%
c
c
j
j
o
op
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
TELEWEST
349
335
14
190
157
182
168
18%
20%
6%
18%
19%
15%
24%
b
e
NTL
608
600
8
355
251
387
210
31%
36%
3%
33%
30%
33%
29%
b
NEITHER
981
745
237
537
437
606
333
51%
44%
91%
50%
52%
52%
47%
a
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Low
1175
570
605
136
206
425
408
159
99
142
288
356
363
217
236
1034
81
61
-
61%
61%
60%
53%
55%
63%
64%
48%
54%
64%
69%
73%
64%
61%
45%
64%
48%
63%
-%
cd
cd
gh
gh
lmn
n
n
pr
r
pr
Medium
653
305
348
102
149
200
202
147
70
62
115
110
176
117
247
537
82
35
-
34%
33%
34%
40%
40%
30%
32%
45%
38%
28%
27%
23%
31%
33%
47%
33%
48%
37%
-%
ef
ef
ij
ij
k
k
klm
r
oqr
r
High
57
29
29
9
10
28
10
12
6
9
9
11
16
9
22
51
7
-
-
3%
3%
3%
4%
3%
4%
2%
4%
3%
4%
2%
2%
3%
2%
4%
3%
4%
-%
-%
f
f
qr
qr
Undefined
53
26
28
8
12
18
16
12
8
8
9
10
16
12
16
-
-
-
53
3%
3%
3%
3%
3%
3%
2%
4%
5%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Low
1175
952
223
677
491
1175
-
61%
57%
86%
63%
58%
100%
-%
a
d
f
Medium
653
637
16
343
305
-
653
34%
38%
6%
32%
36%
-%
92%
b
c
e
High
57
57
-
35
23
-
57
3%
3%
-%
3%
3%
-%
8%
b
e
Undefined
53
34
20
27
26
-
-
3%
2%
8%
3%
3%
-%
-%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Male
930
930
-
128
163
327
312
132
81
115
220
247
263
191
226
778
81
45
26
48%
100%
-%
50%
43%
49%
49%
40%
44%
52%
52%
51%
46%
54%
43%
48%
48%
47%
48%
b
g
g
n
ln
Female
1009
-
1009
128
213
344
324
198
102
106
201
239
308
164
295
843
88
51
28
52%
-%
100%
50%
57%
51%
51%
60%
56%
48%
48%
49%
54%
46%
57%
52%
52%
53%
52%
a
ij
m
km
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Male
930
808
122
558
366
570
334
48%
48%
47%
52%
43%
49%
47%
d
Female
1009
872
137
524
479
605
377
52%
52%
53%
48%
57%
51%
53%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
16 - 17
54
27
27
54
-
-
-
2
*
3
7
14
19
10
9
45
4
2
2
3%
3%
3%
21%
-%
-%
-%
1%
*%
1%
2%
3%
3%
3%
2%
3%
2%
3%
4%
def
18 - 24
202
101
100
202
-
-
-
38
13
19
23
29
77
33
63
170
17
9
6
10%
11%
10%
79%
-%
-%
-%
12%
7%
8%
5%
6%
13%
9%
12%
11%
10%
9%
11%
def
j
km
k
k
25 - 34
377
163
213
-
377
-
-
57
44
49
97
91
119
72
92
314
32
19
12
19%
18%
21%
-%
100%
-%
-%
17%
24%
22%
23%
19%
21%
20%
18%
19%
19%
20%
22%
a
cef
g
g
35 - 44
376
175
201
-
-
376
-
51
32
49
132
108
112
67
89
319
26
21
11
19%
19%
20%
-%
-%
56%
-%
15%
18%
22%
31%
22%
20%
19%
17%
20%
15%
22%
20%
cdf
g
ghi
n
45 - 54
295
152
144
-
-
295
-
30
29
38
87
83
74
65
74
243
32
13
8
15%
16%
14%
-%
-%
44%
-%
9%
16%
17%
21%
17%
13%
18%
14%
15%
19%
13%
14%
cdf
g
g
g
l
l
55 - 64
264
127
137
-
-
-
264
40
27
32
56
71
82
39
72
222
21
15
5
14%
14%
14%
-%
-%
-%
42%
12%
15%
14%
13%
15%
14%
11%
14%
14%
13%
16%
10%
cde
r
65 - 74
175
87
88
-
-
-
175
43
19
19
16
41
49
33
51
142
20
8
5
9%
9%
9%
-%
-%
-%
27%
13%
10%
9%
4%
8%
9%
9%
10%
9%
12%
9%
9%
cde
j
j
j
75+
197
98
99
-
-
-
197
69
18
12
4
50
40
36
71
166
18
8
5
10%
11%
10%
-%
-%
-%
31%
21%
10%
5%
1%
10%
7%
10%
14%
10%
11%
8%
10%
cde
hij
j
j
l
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
16 - 17
54
45
9
7
45
32
20
3%
3%
3%
1%
5%
3%
3%
c
18 - 24
202
188
14
115
87
105
91
10%
11%
5%
11%
10%
9%
13%
b
e
25 - 34
377
337
39
280
92
206
159
19%
20%
15%
26%
11%
17%
22%
b
d
e
35 - 44
376
323
52
289
85
242
123
19%
19%
20%
27%
10%
21%
17%
d
45 - 54
295
251
44
239
55
182
105
15%
15%
17%
22%
7%
16%
15%
d
55 - 64
264
217
47
125
139
175
84
14%
13%
18%
12%
16%
15%
12%
a
c
f
65 - 74
175
149
26
24
151
108
62
9%
9%
10%
2%
18%
9%
9%
c
75+
197
170
27
4
192
126
66
10%
10%
11%
*%
23%
11%
9%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
A
47
27
19
3
6
20
19
2
*
5
18
47
-
-
-
40
-
6
1
2%
3%
2%
1%
1%
3%
3%
*%
*%
2%
4%
10%
-%
-%
-%
2%
-%
6%
1%
gh
gh
lmn
p
opr
B
440
220
220
40
85
171
143
11
17
34
198
440
-
-
-
381
35
14
9
23%
24%
22%
16%
23%
25%
23%
3%
9%
15%
47%
90%
-%
-%
-%
24%
21%
15%
17%
c
c
c
g
g
ghi
lmn
qr
C1
571
263
308
96
119
185
170
60
52
79
135
-
571
-
-
483
47
25
16
29%
28%
31%
38%
32%
28%
27%
18%
28%
35%
32%
-%
100%
-%
-%
30%
28%
26%
29%
ef
g
g
g
kmn
C2
355
191
164
44
72
131
108
43
46
63
51
-
-
355
-
292
34
17
12
18%
21%
16%
17%
19%
20%
17%
13%
25%
29%
12%
-%
-%
100%
-%
18%
20%
18%
23%
b
gj
gj
kln
D
267
123
144
38
51
96
82
69
48
34
19
-
-
-
267
225
19
16
7
14%
13%
14%
15%
13%
14%
13%
21%
26%
15%
4%
-%
-%
-%
51%
14%
11%
17%
13%
j
ij
j
klm
E
254
103
151
34
42
67
111
145
20
7
-
-
-
-
254
195
33
16
9
13%
11%
15%
13%
11%
10%
17%
44%
11%
3%
-%
-%
-%
-%
49%
12%
19%
17%
17%
a
de
hij
ij
j
klm
o
o
o
Refused
5
3
2
*
2
*
2
2
-
-
-
-
-
-
-
4
*
1
-
*%
*%
*%
*%
1%
*%
*%
1%
-%
-%
-%
-%
-%
-%
-%
*%
*%
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
A
47
36
11
32
15
38
8
2%
2%
4%
3%
2%
3%
1%
a
d
f
B
440
379
61
287
150
318
113
23%
23%
24%
27%
18%
27%
16%
d
f
C1
571
496
76
361
206
363
193
29%
30%
29%
33%
24%
31%
27%
d
C2
355
293
63
222
131
217
125
18%
17%
24%
20%
16%
18%
18%
a
d
D
267
240
28
166
101
130
130
14%
14%
11%
15%
12%
11%
18%
d
e
E
254
233
21
12
240
106
139
13%
14%
8%
1%
28%
9%
20%
b
c
e
Refused
5
4
1
3
2
2
3
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Base for %
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Working full time (30hrs/wk+)
765
489
276
73
207
385
101
31
64
115
281
243
265
151
104
648
63
35
19
39%
53%
27%
29%
55%
57%
16%
9%
35%
52%
67%
50%
46%
42%
20%
40%
37%
36%
36%
b
f
cf
cf
g
gh
ghi
mn
n
n
Not working (i.e. under 8hrs/wk) - retired
414
202
212
-
-
8
406
117
47
41
26
103
104
77
128
342
42
18
12
21%
22%
21%
-%
-%
1%
64%
35%
26%
18%
6%
21%
18%
22%
25%
21%
25%
19%
23%
d
cde
hij
ij
j
l
Working part time (8-29 hrs/wk)
317
69
248
49
74
142
52
43
37
35
76
76
96
71
73
268
23
18
8
16%
7%
25%
19%
20%
21%
8%
13%
20%
16%
18%
16%
17%
20%
14%
17%
14%
19%
15%
a
f
f
f
g
g
n
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
219
39
180
18
53
87
61
65
25
17
26
32
33
33
121
183
15
15
6
11%
4%
18%
7%
14%
13%
10%
20%
13%
8%
6%
7%
6%
9%
23%
11%
9%
15%
11%
a
cf
cf
hij
ij
l
klm
p
Not working (i.e. under 8hrs/wk) - student
111
58
53
92
11
8
-
23
4
8
8
24
60
14
13
95
7
4
4
6%
6%
5%
36%
3%
1%
-%
7%
2%
4%
2%
5%
11%
4%
2%
6%
4%
4%
8%
def
ef
f
hj
n
kmn
Not working (i.e. under 8hrs/wk) -
unemployed (registered/not registered
but looking for work)
102
68
34
22
28
37
15
49
5
4
3
5
9
7
80
74
18
6
3
5%
7%
3%
9%
7%
6%
2%
15%
3%
2%
1%
1%
2%
2%
15%
5%
11%
6%
6%
b
f
f
f
hij
j
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Don't know
12
6
6
2
4
4
2
2
1
*
-
3
5
2
2
11
1
-
-
1%
1%
1%
1%
1%
1%
*%
1%
*%
*%
-%
1%
1%
1%
*%
1%
*%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Base for %
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Working full time (30hrs/wk+)
765
664
101
765
-
473
273
39%
40%
39%
71%
-%
40%
38%
d
Not working (i.e. under 8hrs/wk) - retired
414
354
60
-
414
267
135
21%
21%
23%
-%
49%
23%
19%
c
f
Working part time (8-29 hrs/wk)
317
268
49
317
-
204
105
16%
16%
19%
29%
-%
17%
15%
d
Not working (i.e. under 8hrs/wk) - housewife/ disabled/
other
219
196
23
-
219
122
91
11%
12%
9%
-%
26%
10%
13%
c
Not working (i.e. under 8hrs/wk) - student
111
98
12
-
111
54
52
6%
6%
5%
-%
13%
5%
7%
c
e
Not working (i.e. under 8hrs/wk) - unemployed
(registered/not registered but looking for work)
102
92
10
-
102
48
51
5%
6%
4%
-%
12%
4%
7%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Don't know
12
7
4
-
-
7
5
1%
*%
2%
-%
-%
1%
1%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Base for %
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Being bought on mortgage
662
328
334
81
148
351
82
22
38
92
253
232
221
127
80
559
56
26
21
34%
35%
33%
32%
39%
52%
13%
7%
21%
41%
60%
48%
39%
36%
15%
34%
33%
28%
38%
f
f
cdf
g
gh
ghi
lmn
n
n
q
q
Owned outright by household
505
260
245
28
20
82
374
70
56
51
92
172
145
93
93
428
33
28
16
26%
28%
24%
11%
5%
12%
59%
21%
31%
23%
22%
35%
25%
26%
18%
26%
20%
29%
29%
b
d
d
cde
gj
lmn
n
n
p
p
p
Rented from Local Authority/ Housing
Association/ Trust
435
179
256
60
96
133
146
159
49
50
18
18
83
86
247
342
62
22
9
22%
19%
25%
23%
26%
20%
23%
48%
27%
22%
4%
4%
15%
24%
47%
21%
37%
23%
17%
a
e
hij
j
j
k
kl
klm
oqr
Rented from Private Landlord
287
136
152
62
103
96
26
70
38
29
55
47
107
42
91
250
13
17
8
15%
15%
15%
24%
27%
14%
4%
21%
21%
13%
13%
10%
19%
12%
17%
15%
8%
18%
14%
ef
ef
f
ij
ij
km
km
p
p
p
Other
15
5
10
8
3
1
3
6
-
*
1
4
6
1
5
13
1
1
-
1%
1%
1%
3%
1%
*%
*%
2%
-%
*%
*%
1%
1%
*%
1%
1%
*%
2%
-%
def
hij
Don't know
35
21
14
17
6
8
4
3
1
*
1
14
9
6
7
30
4
*
1
2%
2%
1%
7%
2%
1%
1%
1%
1%
*%
*%
3%
2%
2%
1%
2%
2%
1%
1%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Base for %
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Being bought on mortgage
662
570
92
551
110
480
161
34%
34%
35%
51%
13%
41%
23%
d
f
Owned outright by household
505
420
84
170
335
346
143
26%
25%
33%
16%
40%
29%
20%
a
c
f
Rented from Local Authority/ Housing Association/ Trust
435
386
49
166
269
187
239
22%
23%
19%
15%
32%
16%
34%
c
e
Rented from Private Landlord
287
262
25
178
110
132
147
15%
16%
10%
16%
13%
11%
21%
b
d
e
Other
15
13
2
6
9
8
7
1%
1%
1%
1%
1%
1%
1%
Don't know
35
28
7
12
12
22
12
2%
2%
3%
1%
1%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
1
356
163
193
10
32
77
237
139
38
31
33
68
90
48
149
291
42
15
8
18%
18%
19%
4%
8%
11%
37%
42%
21%
14%
8%
14%
16%
13%
29%
18%
25%
16%
15%
c
c
cde
hij
ij
j
klm
oqr
2
632
311
321
60
96
165
312
101
67
70
125
172
184
117
155
532
53
32
15
33%
33%
32%
23%
25%
25%
49%
31%
37%
32%
30%
35%
32%
33%
30%
33%
31%
34%
28%
cde
n
3
375
179
197
64
104
152
56
40
29
42
98
96
124
63
92
309
33
22
12
19%
19%
19%
25%
28%
23%
9%
12%
16%
19%
23%
20%
22%
18%
18%
19%
20%
23%
22%
f
f
f
g
gh
4
370
168
202
73
93
181
23
30
33
50
107
109
106
81
73
315
24
20
11
19%
18%
20%
29%
25%
27%
4%
9%
18%
23%
25%
22%
19%
23%
14%
19%
14%
21%
21%
f
f
f
g
g
gh
n
n
n
p
p
p
5+
206
109
97
49
52
96
9
20
15
28
58
41
67
46
52
175
17
6
8
11%
12%
10%
19%
14%
14%
1%
6%
8%
13%
14%
8%
12%
13%
10%
11%
10%
6%
15%
f
f
f
g
g
k
q
q
Mean number of people
2.8
2.8
2.7
3.5
3.2
3.1
1.8
2.1
2.6
3.0
3.1
2.8
2.8
3.0
2.5
2.8
2.6
2.7
3.0
def
f
f
g
gh
gh
n
n
kn
p
opq
Standard deviation
1.38
1.42
1.35
1.34
1.36
1.37
.86
1.27
1.28
1.41
1.29
1.25
1.33
1.43
1.50
1.39
1.35
1.31
1.50
Standard error
.03
.04
.03
.07
.06
.05
.03
.05
.08
.08
.06
.05
.05
.06
.05
.03
.08
.08
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
1
356
312
44
117
237
199
148
18%
19%
17%
11%
28%
17%
21%
c
e
2
632
537
95
324
304
399
218
33%
32%
37%
30%
36%
34%
31%
c
3
375
330
45
256
117
233
131
19%
20%
18%
24%
14%
20%
18%
d
4
370
321
50
254
112
235
124
19%
19%
19%
24%
13%
20%
17%
d
5+
206
181
25
130
75
108
90
11%
11%
10%
12%
9%
9%
13%
d
e
Mean number of people
2.8
2.8
2.7
3.0
2.4
2.7
2.8
d
Standard deviation
1.38
1.39
1.35
1.34
1.37
1.31
1.49
Standard error
.03
.03
.06
.04
.03
.03
.05
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
None
1185
625
559
140
152
290
603
234
115
119
223
292
351
204
334
994
108
55
28
61%
67%
55%
55%
40%
43%
95%
71%
63%
54%
53%
60%
61%
58%
64%
61%
64%
57%
53%
b
de
cde
hij
j
m
r
r
1
317
133
184
64
86
143
23
40
23
35
83
91
107
54
63
259
25
21
12
16%
14%
18%
25%
23%
21%
4%
12%
13%
16%
20%
19%
19%
15%
12%
16%
15%
22%
22%
a
f
f
f
gh
n
n
o
op
2
303
115
187
32
94
168
8
42
30
46
87
81
80
68
74
256
24
14
9
16%
12%
19%
12%
25%
25%
1%
13%
16%
21%
21%
17%
14%
19%
14%
16%
14%
14%
17%
a
f
cf
cf
g
g
ln
3
102
44
58
17
30
54
1
11
12
14
24
20
27
20
36
87
8
3
3
5%
5%
6%
7%
8%
8%
*%
3%
7%
6%
6%
4%
5%
6%
7%
5%
5%
4%
6%
f
f
f
k
4
25
9
17
2
12
11
1
3
2
5
2
2
6
7
10
20
3
2
*
1%
1%
2%
1%
3%
2%
*%
1%
1%
2%
1%
*%
1%
2%
2%
1%
2%
2%
1%
f
f
f
k
k
5+
8
4
4
1
2
5
-
1
1
2
2
1
1
2
5
5
1
1
1
*%
*%
*%
*%
1%
1%
-%
*%
*%
1%
*%
*%
*%
*%
1%
*%
*%
2%
1%
f
f
o
o
Mean number of children
.7
.6
.8
.7
1.1
1.1
.1
.5
.7
.9
.8
.7
.7
.8
.7
.7
.7
.8
.8
a
f
cf
cf
g
gh
g
kl
Standard deviation
1.04
1.00
1.07
.99
1.16
1.13
.33
.94
1.07
1.19
1.03
.94
.97
1.11
1.15
1.03
1.04
1.13
1.11
Standard error
.02
.03
.03
.05
.05
.04
.01
.04
.06
.06
.05
.04
.03
.05
.04
.02
.06
.07
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
None
1185
1026
158
569
609
710
446
61%
61%
61%
53%
72%
60%
63%
c
1
317
272
45
221
96
204
101
16%
16%
17%
20%
11%
17%
14%
d
2
303
267
36
213
86
184
110
16%
16%
14%
20%
10%
16%
16%
d
3
102
85
17
61
41
60
39
5%
5%
7%
6%
5%
5%
5%
4
25
24
1
15
10
13
12
1%
1%
*%
1%
1%
1%
2%
5+
8
6
1
4
4
4
3
*%
*%
1%
*%
*%
*%
*%
Mean number of children
.7
.7
.7
.8
.5
.7
.7
d
Standard deviation
1.04
1.04
1.03
1.06
.99
1.02
1.08
Standard error
.02
.02
.05
.03
.03
.03
.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes
1261
615
645
168
247
469
377
180
120
155
337
375
380
222
282
1073
99
56
33
65%
66%
64%
66%
65%
70%
59%
54%
66%
70%
80%
77%
66%
62%
54%
66%
59%
59%
62%
f
f
g
g
ghi
lmn
n
n
pq
No
646
305
341
79
124
196
246
143
61
66
82
105
185
128
225
526
64
37
19
33%
33%
34%
31%
33%
29%
39%
43%
33%
30%
19%
21%
32%
36%
43%
32%
38%
38%
36%
ce
hij
j
j
k
k
klm
Don't know
32
10
23
8
6
6
12
8
2
-
2
7
6
5
14
22
6
3
1
2%
1%
2%
3%
2%
1%
2%
2%
1%
-%
1%
2%
1%
1%
3%
1%
4%
3%
2%
a
e
ij
l
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes
1261
1091
170
754
498
788
439
65%
65%
66%
70%
59%
67%
62%
d
f
No
646
559
87
313
330
371
255
33%
33%
33%
29%
39%
32%
36%
c
e
Don't know
32
30
2
15
17
15
16
2%
2%
1%
1%
2%
1%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
1
573
278
295
74
115
199
185
91
58
61
124
166
174
98
134
489
53
18
13
30%
30%
29%
29%
31%
30%
29%
28%
32%
28%
29%
34%
30%
28%
26%
30%
32%
19%
23%
mn
qr
qr
2
211
110
100
30
35
80
66
16
17
28
93
78
76
30
27
188
10
9
4
11%
12%
10%
12%
9%
12%
10%
5%
10%
12%
22%
16%
13%
8%
5%
12%
6%
9%
7%
g
g
ghi
mn
mn
n
pr
3 or more
90
52
38
16
11
46
17
8
5
13
44
34
24
22
11
81
6
2
1
5%
6%
4%
6%
3%
7%
3%
2%
3%
6%
10%
7%
4%
6%
2%
5%
4%
2%
2%
b
f
df
g
ghi
ln
n
n
q
None
380
173
206
46
84
143
107
63
39
53
74
93
106
70
109
308
29
27
15
20%
19%
20%
18%
22%
21%
17%
19%
21%
24%
18%
19%
19%
20%
21%
19%
17%
28%
29%
f
f
j
op
op
Don't know
7
2
5
2
1
2
3
2
*
-
3
3
1
2
2
7
-
*
*
*%
*%
1%
1%
*%
*%
*%
1%
*%
-%
1%
1%
*%
*%
*%
*%
-%
*%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
1
573
501
72
331
236
353
207
30%
30%
28%
31%
28%
30%
29%
2
211
190
21
127
82
125
82
11%
11%
8%
12%
10%
11%
12%
3 or more
90
74
16
62
28
64
25
5%
4%
6%
6%
3%
5%
3%
d
f
None
380
321
59
230
149
241
123
20%
19%
23%
21%
18%
21%
17%
d
Don't know
7
5
2
4
4
5
2
*%
*%
1%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB2). SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
7 days a week
(7.0)
938
448
490
98
160
349
331
139
82
115
234
270
275
178
215
790
77
44
27
48%
48%
49%
38%
42%
52%
52%
42%
45%
52%
56%
55%
48%
50%
41%
49%
45%
46%
51%
cd
cd
g
gh
ln
n
n
6 days a week
(6.0)
67
36
31
12
12
26
17
5
8
7
28
17
22
11
17
59
3
3
2
3%
4%
3%
5%
3%
4%
3%
1%
4%
3%
7%
3%
4%
3%
3%
4%
2%
4%
3%
g
g
5 days a week
(5.0)
154
87
67
20
27
69
38
13
15
24
41
50
45
27
32
129
12
7
6
8%
9%
7%
8%
7%
10%
6%
4%
8%
11%
10%
10%
8%
8%
6%
8%
7%
7%
11%
b
f
g
g
g
n
3 or 4 days a week
(3.5)
133
58
74
21
31
43
39
30
11
13
23
34
36
17
46
106
13
10
4
7%
6%
7%
8%
8%
6%
6%
9%
6%
6%
5%
7%
6%
5%
9%
7%
8%
10%
8%
j
m
o
1 or 2 days a week
(1.5)
181
88
93
29
36
63
52
33
22
22
23
40
54
36
50
155
12
10
4
9%
9%
9%
11%
10%
9%
8%
10%
12%
10%
6%
8%
10%
10%
10%
10%
7%
11%
7%
j
j
j
Less often
(0.5)
80
47
33
11
21
26
22
15
7
9
14
17
25
17
21
70
7
2
2
4%
5%
3%
4%
6%
4%
3%
4%
4%
4%
3%
4%
4%
5%
4%
4%
4%
2%
4%
b
Never/ do not listen to the radio
(0.0)
379
163
216
65
88
91
135
96
37
32
58
60
111
70
138
307
45
19
9
20%
18%
21%
25%
23%
14%
21%
29%
20%
14%
14%
12%
19%
20%
27%
19%
26%
20%
16%
a
e
e
e
hij
j
k
k
klm
or
Don't know
6
2
4
1
1
3
2
1
1
-
-
-
3
*
3
5
1
1
-
*%
*%
*%
*%
*%
*%
*%
*%
1%
-%
-%
-%
1%
*%
1%
*%
*%
1%
-%
Mean number of days during an
average week
4.4
4.5
4.3
3.8
4.0
4.8
4.5
3.7
4.2
4.7
5.1
5.0
4.4
4.4
3.9
4.4
4.0
4.3
4.7
cdf
cd
g
g
gh
lmn
n
n
p
Standard deviation
2.95
2.90
2.99
3.01
3.02
2.76
3.01
3.11
2.97
2.79
2.69
2.68
2.96
2.99
3.05
2.94
3.08
2.91
2.82
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB2). SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Standard error
.06
.08
.08
.16
.14
.09
.09
.13
.18
.15
.12
.11
.10
.13
.11
.06
.19
.18
.17
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB2). SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
7 days a week
(7.0)
938
799
139
551
381
632
279
48%
48%
54%
51%
45%
54%
39%
a
d
f
6 days a week
(6.0)
67
58
9
49
18
40
25
3%
3%
3%
5%
2%
3%
4%
d
5 days a week
(5.0)
154
132
22
108
46
103
45
8%
8%
9%
10%
5%
9%
6%
d
f
3 or 4 days a week
(3.5)
133
115
18
70
62
73
56
7%
7%
7%
6%
7%
6%
8%
1 or 2 days a week
(1.5)
181
155
26
93
86
102
76
9%
9%
10%
9%
10%
9%
11%
Less often
(0.5)
80
70
11
42
37
42
36
4%
4%
4%
4%
4%
4%
5%
Never/ do not listen to the radio
(0.0)
379
344
35
167
211
181
189
20%
20%
13%
15%
25%
15%
27%
b
c
e
Don't know
6
6
-
3
4
2
4
*%
*%
-%
*%
*%
*%
1%
Mean number of days during an average
week
4.4
4.3
4.8
4.7
4.0
4.8
3.8
a
d
f
Standard deviation
2.95
2.97
2.78
2.80
3.07
2.82
3.05
Standard error
.06
.06
.13
.08
.08
.07
.10
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
198
93
104
21
27
71
79
39
20
19
39
47
50
40
60
166
18
7
7
13%
12%
13%
11%
9%
12%
16%
17%
14%
10%
11%
11%
11%
14%
16%
13%
14%
10%
16%
d
ij
kl
At least weekly
128
60
67
17
21
39
52
24
12
19
27
34
39
22
31
102
15
5
5
8%
8%
9%
9%
7%
7%
10%
10%
9%
10%
7%
8%
9%
8%
8%
8%
12%
7%
12%
e
o
o
At least monthly
68
43
24
10
11
27
20
13
5
6
15
20
18
12
18
55
6
3
3
4%
6%
3%
5%
4%
5%
4%
6%
3%
3%
4%
5%
4%
4%
5%
4%
5%
4%
6%
b
Have tried it once
36
17
19
7
6
10
13
7
4
4
9
6
12
8
9
26
3
8
*
2%
2%
2%
4%
2%
2%
3%
3%
3%
2%
2%
2%
3%
3%
2%
2%
2%
10%
*%
opr
Never
818
392
426
95
161
314
248
100
81
112
219
234
253
151
178
701
53
40
24
53%
51%
54%
50%
56%
54%
50%
43%
56%
59%
60%
55%
55%
53%
47%
54%
43%
52%
54%
g
g
g
n
n
p
p
Do not have access to device
306
158
148
40
61
118
87
49
22
29
54
86
84
52
83
260
29
13
5
20%
21%
19%
21%
21%
20%
17%
21%
16%
15%
15%
20%
18%
18%
22%
20%
24%
17%
11%
j
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
198
169
29
94
104
119
71
13%
13%
13%
10%
16%
12%
14%
c
At least weekly
128
111
17
74
53
73
50
8%
8%
8%
8%
8%
7%
10%
At least monthly
68
60
8
39
29
42
23
4%
4%
3%
4%
5%
4%
4%
Have tried it once
36
31
6
17
19
22
14
2%
2%
3%
2%
3%
2%
3%
Never
818
675
142
505
304
550
243
53%
51%
63%
55%
48%
56%
47%
a
d
f
Do not have access to device
306
284
22
183
122
185
116
20%
21%
10%
20%
19%
19%
23%
b
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
436
186
250
50
54
152
181
85
54
46
97
124
117
74
118
368
30
23
15
28%
24%
32%
26%
19%
26%
36%
36%
38%
24%
27%
29%
26%
26%
31%
28%
24%
31%
34%
a
d
d
cde
ij
ij
p
At least weekly
276
140
136
33
58
92
92
49
28
38
50
75
79
40
79
233
21
13
9
18%
18%
17%
18%
20%
16%
19%
21%
19%
20%
14%
18%
17%
14%
21%
18%
17%
18%
19%
j
j
m
At least monthly
96
52
44
9
22
42
23
12
11
13
19
22
32
23
18
80
8
5
3
6%
7%
6%
5%
8%
7%
5%
5%
7%
7%
5%
5%
7%
8%
5%
6%
7%
7%
6%
f
f
Have tried it once
28
15
13
6
4
10
7
7
2
6
6
5
7
8
7
20
1
6
1
2%
2%
2%
3%
1%
2%
1%
3%
1%
3%
2%
1%
2%
3%
2%
1%
1%
8%
1%
opr
Never
494
259
235
59
99
201
135
46
33
66
147
143
156
97
99
420
39
21
14
32%
34%
30%
31%
35%
35%
27%
20%
23%
35%
40%
34%
34%
34%
26%
32%
32%
28%
31%
f
f
gh
gh
n
n
n
Do not have access to device
224
113
111
33
50
81
60
33
17
21
44
58
65
42
58
189
25
7
4
14%
15%
14%
17%
17%
14%
12%
14%
12%
11%
12%
14%
14%
15%
15%
14%
20%
9%
8%
f
f
qr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
436
359
77
225
208
293
128
28%
27%
34%
25%
33%
30%
25%
a
c
f
At least weekly
276
245
30
162
114
164
103
18%
18%
14%
18%
18%
17%
20%
b
At least monthly
96
78
18
53
41
54
39
6%
6%
8%
6%
7%
5%
8%
Have tried it once
28
21
7
16
11
21
6
2%
2%
3%
2%
2%
2%
1%
Never
494
420
75
314
177
338
142
32%
32%
33%
34%
28%
34%
28%
d
f
Do not have access to device
224
206
17
143
80
121
99
14%
16%
8%
16%
13%
12%
19%
b
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
48
27
21
14
6
13
15
6
1
5
7
12
10
9
15
40
1
3
3
3%
3%
3%
7%
2%
2%
3%
3%
1%
2%
2%
3%
2%
3%
4%
3%
1%
4%
6%
def
op
At least weekly
55
35
20
23
15
12
6
9
3
5
9
13
17
10
16
50
1
3
2
4%
5%
3%
12%
5%
2%
1%
4%
2%
3%
3%
3%
4%
4%
4%
4%
1%
4%
4%
b
def
ef
p
p
p
At least monthly
43
20
23
5
21
12
5
6
3
2
21
12
14
8
9
40
1
1
1
3%
3%
3%
3%
7%
2%
1%
2%
2%
1%
6%
3%
3%
3%
2%
3%
1%
1%
2%
cef
gi
Have tried it once
50
31
19
10
14
20
6
11
5
5
14
12
15
11
12
38
8
3
1
3%
4%
2%
5%
5%
3%
1%
5%
4%
3%
4%
3%
3%
4%
3%
3%
6%
4%
2%
f
f
f
or
Never
1132
552
580
121
205
459
347
150
117
158
291
323
341
206
256
949
97
56
31
73%
72%
74%
64%
71%
79%
70%
64%
81%
83%
80%
76%
75%
72%
68%
72%
78%
74%
68%
cdf
g
g
g
n
n
r
Do not have access to device
226
101
126
16
26
63
120
52
15
14
20
54
60
40
72
192
16
10
8
15%
13%
16%
9%
9%
11%
24%
22%
10%
8%
6%
13%
13%
14%
19%
15%
13%
13%
18%
cde
hij
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
48
41
7
20
27
32
13
3%
3%
3%
2%
4%
3%
3%
c
At least weekly
55
48
8
36
20
33
21
4%
4%
3%
4%
3%
3%
4%
At least monthly
43
39
4
28
14
26
16
3%
3%
2%
3%
2%
3%
3%
Have tried it once
50
42
8
37
12
21
28
3%
3%
4%
4%
2%
2%
5%
d
e
Never
1132
962
170
689
434
721
380
73%
72%
76%
75%
69%
73%
74%
d
Do not have access to device
226
198
28
103
123
159
59
15%
15%
12%
11%
20%
16%
11%
c
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
120
58
62
14
25
45
35
26
14
13
22
25
31
27
37
96
16
5
2
8%
8%
8%
8%
9%
8%
7%
11%
10%
7%
6%
6%
7%
10%
10%
7%
13%
7%
4%
j
k
oqr
At least weekly
203
108
95
25
42
84
52
36
26
25
47
51
55
41
57
161
19
16
8
13%
14%
12%
13%
14%
15%
11%
15%
18%
13%
13%
12%
12%
14%
15%
12%
15%
21%
18%
f
o
o
At least monthly
150
78
72
13
36
65
36
16
13
25
47
57
44
22
25
131
10
5
4
10%
10%
9%
7%
13%
11%
7%
7%
9%
13%
13%
13%
10%
8%
7%
10%
8%
7%
10%
cf
f
g
g
mn
Have tried it once
115
56
59
16
28
49
23
15
7
14
45
36
43
15
20
100
9
4
2
7%
7%
7%
8%
10%
8%
5%
6%
5%
7%
12%
8%
9%
5%
5%
8%
8%
5%
4%
f
f
f
ghi
mn
r
Never
805
395
410
106
131
287
281
109
72
105
190
227
240
151
185
678
62
42
23
52%
52%
52%
56%
46%
50%
56%
47%
50%
55%
52%
53%
52%
53%
49%
52%
50%
56%
51%
d
de
g
Do not have access to device
161
70
90
17
25
48
71
33
13
7
11
31
45
28
56
143
8
3
6
10%
9%
11%
9%
9%
8%
14%
14%
9%
4%
3%
7%
10%
10%
15%
11%
6%
5%
13%
cde
ij
ij
klm
pq
pq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
120
105
14
68
51
64
54
8%
8%
6%
7%
8%
6%
10%
e
At least weekly
203
168
35
133
70
124
71
13%
13%
16%
15%
11%
12%
14%
d
At least monthly
150
126
24
99
49
105
41
10%
9%
11%
11%
8%
11%
8%
d
Have tried it once
115
100
15
71
43
72
41
7%
8%
7%
8%
7%
7%
8%
Never
805
686
120
473
325
533
249
52%
52%
53%
52%
51%
54%
48%
f
Do not have access to device
161
145
16
68
92
93
61
10%
11%
7%
7%
15%
9%
12%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
48
29
20
8
5
21
14
5
1
8
16
21
12
9
6
45
1
2
1
3%
4%
2%
4%
2%
4%
3%
2%
1%
4%
5%
5%
3%
3%
2%
3%
1%
2%
1%
h
h
n
At least weekly
87
56
31
20
24
31
13
9
7
11
22
33
24
14
16
76
4
5
2
6%
7%
4%
11%
8%
5%
3%
4%
5%
6%
6%
8%
5%
5%
4%
6%
3%
7%
5%
b
ef
f
f
n
At least monthly
85
54
31
7
25
41
12
10
11
8
27
28
37
9
11
74
6
2
3
5%
7%
4%
4%
9%
7%
2%
4%
8%
4%
7%
6%
8%
3%
3%
6%
5%
3%
6%
b
cf
f
mn
mn
Have tried it once
64
37
27
10
15
29
10
6
4
7
22
27
17
12
7
49
12
2
1
4%
5%
3%
5%
5%
5%
2%
2%
2%
4%
6%
6%
4%
4%
2%
4%
10%
3%
2%
f
f
f
g
n
oqr
Never
988
461
527
125
181
384
298
125
95
136
260
275
292
190
228
832
72
55
30
64%
60%
67%
66%
63%
66%
60%
53%
66%
72%
72%
64%
64%
67%
60%
64%
58%
73%
66%
a
f
g
g
g
n
op
Do not have access to device
281
128
153
20
37
72
152
79
27
19
15
43
76
50
111
234
29
9
9
18%
17%
19%
11%
13%
12%
30%
34%
18%
10%
4%
10%
17%
18%
29%
18%
23%
12%
20%
cde
hij
ij
j
k
k
klm
q
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
48
42
7
38
10
33
15
3%
3%
3%
4%
2%
3%
3%
d
At least weekly
87
75
12
59
29
56
29
6%
6%
6%
6%
5%
6%
6%
At least monthly
85
76
9
64
19
60
23
5%
6%
4%
7%
3%
6%
4%
d
Have tried it once
64
55
9
50
14
36
27
4%
4%
4%
5%
2%
4%
5%
d
Never
988
833
155
601
378
642
316
64%
63%
69%
66%
60%
65%
61%
a
d
Do not have access to device
281
249
32
100
181
164
107
18%
19%
14%
11%
29%
17%
21%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
292
144
148
37
33
115
107
32
14
41
97
103
92
45
51
265
11
12
4
19%
19%
19%
19%
11%
20%
22%
14%
10%
21%
27%
24%
20%
16%
13%
20%
9%
16%
9%
d
d
d
gh
gh
mn
n
pr
pr
At least weekly
170
88
82
21
36
72
40
18
14
24
55
56
47
29
36
155
6
5
4
11%
12%
10%
11%
13%
13%
8%
8%
10%
13%
15%
13%
10%
10%
9%
12%
5%
7%
9%
f
f
g
g
pq
At least monthly
35
19
15
7
5
14
9
3
4
3
13
8
14
6
6
32
2
-
1
2%
3%
2%
4%
2%
2%
2%
1%
2%
2%
4%
2%
3%
2%
2%
2%
2%
-%
2%
g
q
q
Have tried it once
10
5
5
2
1
4
3
1
-
1
3
5
3
1
1
9
-
1
-
1%
1%
1%
1%
*%
1%
1%
1%
-%
1%
1%
1%
1%
*%
*%
1%
-%
2%
-%
Never
384
192
192
49
75
142
118
58
47
57
74
93
114
83
92
289
48
27
20
25%
25%
24%
26%
26%
25%
24%
25%
33%
30%
20%
22%
25%
29%
24%
22%
39%
36%
44%
j
j
k
o
o
o
Do not have access to device
663
317
347
74
138
230
221
121
65
63
122
161
187
120
193
560
57
30
16
43%
41%
44%
39%
48%
40%
44%
52%
45%
33%
34%
38%
41%
42%
51%
43%
46%
40%
36%
e
ij
ij
klm
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
292
255
37
175
114
205
83
19%
19%
16%
19%
18%
21%
16%
f
At least weekly
170
152
18
113
58
116
50
11%
11%
8%
12%
9%
12%
10%
d
At least monthly
35
32
3
24
10
25
9
2%
2%
1%
3%
2%
2%
2%
Have tried it once
10
9
1
5
3
8
2
1%
1%
1%
1%
1%
1%
*%
Never
384
312
72
228
153
248
116
25%
23%
32%
25%
24%
25%
22%
a
Do not have access to device
663
570
94
367
292
389
258
43%
43%
42%
40%
46%
39%
50%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
574
309
265
50
120
262
142
42
46
82
184
179
191
118
84
483
46
22
23
37%
40%
34%
26%
42%
45%
29%
18%
32%
43%
51%
42%
42%
41%
22%
37%
37%
29%
51%
b
cf
cf
g
gh
gh
n
n
n
q
opq
At least weekly
421
203
218
58
76
158
128
46
36
56
99
130
127
79
83
354
34
24
9
27%
26%
28%
31%
27%
27%
26%
20%
25%
30%
27%
30%
28%
28%
22%
27%
28%
32%
21%
g
g
n
n
r
At least monthly
86
44
42
9
22
26
29
15
8
6
17
23
20
17
26
75
5
3
2
6%
6%
5%
5%
8%
4%
6%
6%
6%
3%
5%
5%
4%
6%
7%
6%
4%
4%
5%
Have tried it once
11
4
7
-
1
3
7
3
2
2
1
2
5
1
3
9
-
2
1
1%
1%
1%
-%
*%
1%
1%
1%
2%
1%
*%
*%
1%
*%
1%
1%
-%
2%
1%
Never
221
105
116
30
39
69
82
48
24
26
44
62
52
44
63
180
17
18
6
14%
14%
15%
16%
14%
12%
17%
20%
17%
14%
12%
14%
11%
15%
17%
14%
14%
23%
13%
e
j
l
opr
Do not have access to device
241
100
141
42
29
59
110
81
28
17
19
32
62
26
120
208
22
7
4
16%
13%
18%
22%
10%
10%
22%
35%
20%
9%
5%
7%
14%
9%
32%
16%
17%
9%
10%
a
de
de
hij
ij
km
klm
qr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
574
483
91
427
144
419
133
37%
36%
41%
47%
23%
42%
26%
d
f
At least weekly
421
345
76
256
159
269
143
27%
26%
34%
28%
25%
27%
28%
a
At least monthly
86
73
13
41
45
47
37
6%
5%
6%
4%
7%
5%
7%
c
e
Have tried it once
11
9
2
6
5
7
3
1%
1%
1%
1%
1%
1%
1%
Never
221
194
27
105
115
139
76
14%
15%
12%
12%
18%
14%
15%
c
Do not have access to device
241
226
15
78
162
111
126
16%
17%
7%
9%
26%
11%
24%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
158
98
61
12
26
73
47
14
12
19
64
62
42
34
20
125
19
7
7
10%
13%
8%
6%
9%
13%
9%
6%
8%
10%
18%
15%
9%
12%
5%
10%
15%
9%
16%
b
c
ghi
ln
n
n
o
oq
At least weekly
144
75
69
19
26
49
50
21
9
22
34
45
40
29
30
116
15
8
5
9%
10%
9%
10%
9%
9%
10%
9%
6%
11%
9%
10%
9%
10%
8%
9%
12%
10%
11%
At least monthly
57
32
26
5
14
22
17
6
6
5
19
20
15
11
12
48
6
2
2
4%
4%
3%
3%
5%
4%
3%
2%
4%
3%
5%
5%
3%
4%
3%
4%
5%
2%
5%
Have tried it once
19
7
12
1
3
6
8
3
3
4
4
4
4
6
5
10
2
6
-
1%
1%
2%
1%
1%
1%
2%
1%
2%
2%
1%
1%
1%
2%
1%
1%
2%
8%
-%
opr
Never
722
350
372
88
153
275
206
93
75
107
188
199
225
142
152
601
53
44
24
46%
46%
47%
46%
53%
48%
41%
40%
52%
57%
52%
47%
49%
50%
40%
46%
43%
58%
54%
f
f
g
g
g
n
n
n
op
op
Do not have access to device
453
203
250
65
65
152
170
98
41
33
55
97
132
63
161
409
28
9
6
29%
27%
32%
34%
23%
26%
34%
42%
28%
17%
15%
23%
29%
22%
42%
31%
23%
12%
14%
a
de
de
hij
ij
km
klm
pqr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
158
134
25
118
40
98
53
10%
10%
11%
13%
6%
10%
10%
d
At least weekly
144
123
21
80
61
82
57
9%
9%
9%
9%
10%
8%
11%
At least monthly
57
45
13
36
21
37
19
4%
3%
6%
4%
3%
4%
4%
Have tried it once
19
17
2
11
8
12
7
1%
1%
1%
1%
1%
1%
1%
Never
722
603
119
456
261
491
207
46%
45%
53%
50%
41%
50%
40%
a
d
f
Do not have access to device
453
407
46
211
240
271
175
29%
31%
20%
23%
38%
27%
34%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2297
1126
1171
264
352
787
894
401
224
290
442
571
668
449
601
1676
192
206
223
Effective Weighted Sample
1811
884
927
201
274
649
734
313
169
228
364
455
541
350
464
1421
183
174
212
Total
1553
765
789
190
287
578
499
234
145
189
363
427
457
285
380
1309
124
76
45
Every day
54
31
23
11
10
22
11
5
2
5
27
21
16
11
5
47
1
5
2
3%
4%
3%
6%
3%
4%
2%
2%
1%
2%
7%
5%
4%
4%
1%
4%
1%
6%
4%
f
ghi
n
n
n
p
p
p
At least weekly
16
5
10
6
1
4
4
3
1
2
3
2
3
4
5
12
1
2
1
1%
1%
1%
3%
*%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
2%
3%
def
o
At least monthly
5
4
2
*
1
3
1
1
-
*
2
1
3
1
1
3
3
*
*
*%
*%
*%
*%
*%
1%
*%
*%
-%
*%
*%
*%
1%
*%
*%
*%
2%
*%
*%
o
Have tried it once
4
2
2
1
1
1
2
1
-
1
2
2
1
1
-
3
1
-
-
*%
*%
*%
*%
*%
*%
*%
*%
-%
1%
*%
*%
*%
*%
-%
*%
1%
-%
-%
Never
494
246
247
60
91
187
156
72
48
79
106
144
145
94
109
395
44
34
20
32%
32%
31%
32%
32%
32%
31%
31%
33%
42%
29%
34%
32%
33%
29%
30%
36%
45%
46%
gj
o
op
Do not have access to device
981
476
505
113
184
360
324
152
95
102
224
257
289
174
259
850
75
35
21
63%
62%
64%
59%
64%
62%
65%
65%
65%
54%
62%
60%
63%
61%
68%
65%
60%
47%
48%
i
i
km
qr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2297
1912
385
1109
1175
1365
709
Effective Weighted Sample
1811
1516
300
915
961
1127
593
Total
1553
1329
224
912
631
991
517
Every day
54
49
4
39
15
43
9
3%
4%
2%
4%
2%
4%
2%
d
f
At least weekly
16
13
3
10
6
8
6
1%
1%
1%
1%
1%
1%
1%
At least monthly
5
5
*
3
3
3
2
*%
*%
*%
*%
*%
*%
*%
Have tried it once
4
4
1
2
2
3
1
*%
*%
*%
*%
*%
*%
*%
Never
494
406
88
297
192
329
144
32%
31%
39%
33%
31%
33%
28%
a
f
Do not have access to device
981
853
128
562
413
604
355
63%
64%
57%
62%
65%
61%
69%
b
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Can use to make and receive calls
1614
770
844
183
265
580
586
228
147
191
392
458
484
293
375
1362
128
78
46
83%
83%
84%
72%
70%
86%
92%
69%
80%
86%
93%
94%
85%
82%
72%
84%
76%
81%
86%
cd
cde
g
g
ghi
lmn
n
n
p
p
Can receive but not make calls/ incoming
only
14
12
2
5
4
3
3
3
1
1
-
2
5
2
5
14
1
-
-
1%
1%
*%
2%
1%
*%
*%
1%
*%
*%
-%
*%
1%
1%
1%
1%
*%
-%
-%
b
ef
j
Line not working properly/ needs to be
repaired
5
1
3
*
3
1
1
1
-
1
2
1
2
1
1
4
-
*
-
*%
*%
*%
*%
1%
*%
*%
*%
-%
1%
*%
*%
*%
*%
*%
*%
-%
*%
-%
f
No, do not have landline phone
303
146
156
67
103
87
46
98
36
28
26
26
80
58
139
239
40
17
7
16%
16%
15%
26%
27%
13%
7%
30%
19%
12%
6%
5%
14%
16%
27%
15%
24%
18%
14%
ef
ef
f
hij
ij
j
k
k
klm
or
Don't know
3
*
3
1
2
1
*
-
-
*
1
1
-
1
1
3
-
1
-
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
*%
*%
-%
1%
-%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Can use to make and receive calls
1614
1385
229
919
685
1034
534
83%
82%
88%
85%
81%
88%
75%
a
d
f
Can receive but not make calls/ incoming only
14
12
2
8
7
5
10
1%
1%
1%
1%
1%
*%
1%
e
Line not working properly/ needs to be repaired
5
4
1
2
2
3
2
*%
*%
*%
*%
*%
*%
*%
No, do not have landline phone
303
275
27
151
150
130
165
16%
16%
11%
14%
18%
11%
23%
b
c
e
Don't know
3
3
-
2
1
3
-
*%
*%
-%
*%
*%
*%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTICODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2456
1171
1285
267
331
804
1054
404
241
300
487
621
731
485
611
1802
200
220
234
Effective Weighted Sample
1953
930
1024
206
264
662
871
317
186
240
400
498
593
386
480
1541
191
185
224
Total
1633
783
850
188
272
584
590
232
147
193
394
460
491
296
381
1380
129
78
46
Yes to make calls
1546
732
814
171
256
558
561
218
138
181
380
443
460
280
357
1301
124
77
45
95%
94%
96%
91%
94%
96%
95%
94%
94%
94%
97%
96%
94%
95%
94%
94%
96%
99%
98%
a
c
c
o
o
Yes to receive calls
1449
693
757
165
233
526
526
205
134
176
367
418
428
265
334
1221
114
70
44
89%
88%
89%
88%
86%
90%
89%
88%
91%
91%
93%
91%
87%
90%
88%
89%
88%
90%
95%
g
op
Yes for internet access
757
373
384
100
140
313
205
67
68
96
253
253
253
127
122
657
40
35
26
46%
48%
45%
53%
51%
54%
35%
29%
46%
50%
64%
55%
52%
43%
32%
48%
31%
45%
56%
f
f
f
g
g
ghi
mn
mn
n
p
p
opq
No do not use landline at home
36
16
20
7
7
7
15
8
5
4
5
9
11
5
11
33
2
-
1
2%
2%
2%
4%
3%
1%
3%
3%
3%
2%
1%
2%
2%
2%
3%
2%
2%
-%
1%
e
e
q
Don't know
6
2
3
*
-
3
2
1
1
-
1
-
3
1
1
5
-
*
-
*%
*%
*%
*%
-%
1%
*%
*%
1%
-%
*%
-%
1%
*%
*%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTICODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2456
2056
400
1147
1297
1455
767
Effective Weighted Sample
1953
xx-xxxx-xxxx
313
953
1069
1213
644
Total
1633
1401
232
929
694
1041
546
Yes to make calls
1546
1331
215
888
650
992
509
95%
95%
93%
96%
94%
95%
93%
Yes to receive calls
1449
1238
212
827
615
918
488
89%
88%
91%
89%
89%
88%
89%
Yes for internet access
757
636
121
488
265
501
230
46%
45%
52%
53%
38%
48%
42%
a
d
f
No do not use landline at home
36
28
7
12
23
21
14
2%
2%
3%
1%
3%
2%
2%
c
Don't know
6
6
-
2
3
3
2
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3A (QC21A). SHOWCARD Which of these suppliers do you use for your home landline service? (MULTICODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2456
1171
1285
267
331
804
1054
404
241
300
487
621
731
485
611
1802
200
220
234
Effective Weighted Sample
1953
930
1024
206
264
662
871
317
186
240
400
498
593
386
480
1541
191
185
224
Total
1633
783
850
188
272
584
590
232
147
193
394
460
491
296
381
1380
129
78
46
BT
822
393
429
91
115
287
329
129
72
83
190
256
233
141
190
691
65
38
28
50%
50%
51%
49%
42%
49%
56%
56%
49%
43%
48%
56%
47%
48%
50%
50%
50%
49%
61%
de
ij
lm
opq
Virgin Media (previously NTL/ TeleWest)
293
158
135
38
49
118
89
34
27
48
76
71
91
60
70
254
27
6
5
18%
20%
16%
20%
18%
20%
15%
14%
18%
25%
19%
15%
19%
20%
18%
18%
21%
8%
12%
b
f
g
qr
qr
Sky
213
88
125
23
59
91
39
19
21
31
71
61
70
43
39
175
18
14
6
13%
11%
15%
12%
22%
16%
7%
8%
14%
16%
18%
13%
14%
14%
10%
13%
14%
18%
12%
a
f
cef
f
g
g
g
n
o
Talk Talk (formerly Tiscali)/ Carphone
Warehouse
188
84
104
10
38
65
75
29
18
18
37
43
61
27
56
160
10
11
6
12%
11%
12%
5%
14%
11%
13%
13%
12%
9%
9%
9%
12%
9%
15%
12%
8%
15%
14%
c
c
c
km
p
Post Office
27
13
14
*
3
4
19
5
5
3
2
7
7
4
9
24
1
1
*
2%
2%
2%
*%
1%
1%
3%
2%
3%
1%
*%
1%
2%
1%
2%
2%
1%
2%
1%
ce
j
j
Other
84
44
40
9
9
26
40
15
6
13
19
24
30
18
12
69
6
7
1
5%
6%
5%
5%
3%
4%
7%
6%
4%
7%
5%
5%
6%
6%
3%
5%
5%
10%
3%
d
n
n
or
Don't know
32
18
14
18
3
3
8
5
*
1
6
8
9
7
6
28
2
1
*
2%
2%
2%
9%
1%
1%
1%
2%
*%
*%
1%
2%
2%
2%
2%
2%
2%
1%
1%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3A (QC21A). SHOWCARD Which of these suppliers do you use for your home landline service? (MULTICODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2456
2056
400
1147
1297
1455
767
Effective Weighted Sample
1953
xx-xxxx-xxxx
313
953
1069
1213
644
Total
1633
1401
232
929
694
1041
546
BT
822
663
159
446
370
517
277
50%
47%
69%
48%
53%
50%
51%
a
c
Virgin Media (previously NTL/ TeleWest)
293
284
9
181
111
187
101
18%
20%
4%
19%
16%
18%
18%
b
d
Sky
213
202
11
143
69
130
77
13%
14%
5%
15%
10%
12%
14%
b
d
Talk Talk (formerly Tiscali)/ Carphone Warehouse
188
168
20
107
81
117
64
12%
12%
9%
11%
12%
11%
12%
Post Office
27
20
7
10
16
22
4
2%
1%
3%
1%
2%
2%
1%
a
c
f
Other
84
62
22
43
40
64
19
5%
4%
10%
5%
6%
6%
3%
a
f
Don't know
32
25
6
16
15
20
11
2%
2%
3%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3B (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2456
1171
1285
267
331
804
1054
404
241
300
487
621
731
485
611
1802
200
220
234
Effective Weighted Sample
1953
930
1024
206
264
662
871
317
186
240
400
498
593
386
480
1541
191
185
224
Total
1633
783
850
188
272
584
590
232
147
193
394
460
491
296
381
1380
129
78
46
BT
806
385
421
90
112
281
322
128
71
81
186
251
225
140
189
679
63
37
27
49%
49%
50%
48%
41%
48%
55%
55%
48%
42%
47%
54%
46%
47%
50%
49%
49%
48%
59%
de
ij
lm
oq
Virgin Media (including NTL and
Telewest)
292
157
135
38
49
117
89
34
27
48
75
71
91
59
70
254
27
6
5
18%
20%
16%
20%
18%
20%
15%
14%
18%
25%
19%
15%
19%
20%
18%
18%
21%
8%
12%
b
f
g
qr
qr
Sky
210
87
123
23
57
90
39
18
21
31
69
59
70
42
39
172
18
14
6
13%
11%
14%
12%
21%
15%
7%
8%
14%
16%
18%
13%
14%
14%
10%
12%
14%
18%
12%
a
f
cef
f
g
g
g
n
o
Talk Talk (formerly Tiscali)/ Carphone
Warehouse
186
82
104
10
38
64
74
29
18
18
36
42
60
27
56
158
10
11
6
11%
10%
12%
5%
14%
11%
12%
13%
12%
9%
9%
9%
12%
9%
15%
11%
8%
15%
14%
c
c
c
km
p
Post Office
27
13
14
*
3
4
19
5
5
3
2
7
7
4
9
24
1
1
*
2%
2%
2%
*%
1%
1%
3%
2%
3%
1%
*%
1%
2%
1%
2%
2%
1%
2%
1%
ce
j
j
Other
80
41
39
9
9
23
39
13
6
13
19
22
29
17
11
66
6
7
1
5%
5%
5%
5%
3%
4%
7%
6%
4%
7%
5%
5%
6%
6%
3%
5%
5%
9%
2%
de
n
n
or
Don't know
32
18
14
18
3
3
8
5
*
1
6
8
9
7
6
28
2
1
*
2%
2%
2%
9%
1%
1%
1%
2%
*%
*%
1%
2%
2%
2%
2%
2%
2%
1%
1%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3B (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2456
2056
400
1147
1297
1455
767
Effective Weighted Sample
1953
xx-xxxx-xxxx
313
953
1069
1213
644
Total
1633
1401
232
929
694
1041
546
BT
806
651
156
436
365
507
272
49%
46%
67%
47%
53%
49%
50%
a
c
Virgin Media (including NTL and Telewest)
292
283
9
180
111
186
101
18%
20%
4%
19%
16%
18%
18%
b
d
Sky
210
199
11
141
68
128
76
13%
14%
5%
15%
10%
12%
14%
b
d
Talk Talk (formerly Tiscali)/ Carphone Warehouse
186
166
20
105
81
116
63
11%
12%
9%
11%
12%
11%
12%
Post Office
27
20
7
10
16
22
4
2%
1%
3%
1%
2%
2%
1%
a
c
f
Other
80
58
22
40
38
61
18
5%
4%
9%
4%
5%
6%
3%
a
f
Don't know
32
25
6
16
15
20
11
2%
2%
3%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)
Base : Those without a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
g
~h
~i
~j
~k
~l
~m
n
o
~p
~q
~r
Unweighted total
400
193
207
82
120
121
77
153
40
34
26
25
95
73
207
264
61
42
33
Effective Weighted Sample
309
152
157
63
91
101
62
120
32
27
22
20
77
56
159
219
59
36
31
Total
303
146
156
67
103
87
46
98
36
28
26
26
80
58
139
239
40
17
7
Certain to
5
3
2
**
1
3
**
1
**
**
**
**
**
**
2
4
**
**
**
2%
2%
1%
**
1%
4%
**
1%
**
**
**
**
**
**
1%
2%
**
**
**
Very likely
14
7
7
**
3
5
**
2
**
**
**
**
**
**
8
10
**
**
**
5%
5%
5%
**
3%
5%
**
2%
**
**
**
**
**
**
6%
4%
**
**
**
Likely
21
9
11
**
7
9
**
8
**
**
**
**
**
**
9
16
**
**
**
7%
6%
7%
**
7%
10%
**
8%
**
**
**
**
**
**
7%
7%
**
**
**
Unlikely
40
28
12
**
18
8
**
10
**
**
**
**
**
**
15
29
**
**
**
13%
19%
8%
**
17%
10%
**
10%
**
**
**
**
**
**
11%
12%
**
**
**
b
Very unlikely
66
27
39
**
26
17
**
23
**
**
**
**
**
**
33
53
**
**
**
22%
19%
25%
**
25%
20%
**
24%
**
**
**
**
**
**
23%
22%
**
**
**
Certain not to
119
54
66
**
37
29
**
47
**
**
**
**
**
**
57
97
**
**
**
39%
37%
42%
**
36%
34%
**
47%
**
**
**
**
**
**
41%
41%
**
**
**
Don't know
37
18
19
**
11
15
**
7
**
**
**
**
**
**
16
29
**
**
**
12%
12%
12%
**
10%
17%
**
7%
**
**
**
**
**
**
12%
12%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)
Base : Those without a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
400
355
45
153
244
163
204
Effective Weighted Sample
309
275
35
123
203
127
169
Total
303
275
27
151
150
130
165
Certain to
5
2
**
4
1
4
*
2%
1%
**
3%
1%
3%
*%
f
Very likely
14
12
**
9
6
9
5
5%
4%
**
6%
4%
7%
3%
Likely
21
19
**
10
11
6
13
7%
7%
**
6%
7%
5%
8%
Unlikely
40
38
**
23
17
17
23
13%
14%
**
15%
11%
13%
14%
Very unlikely
66
61
**
28
38
27
37
22%
22%
**
19%
25%
21%
22%
Certain not to
119
107
**
52
66
53
64
39%
39%
**
35%
44%
41%
39%
Don't know
37
36
**
25
12
14
23
12%
13%
**
17%
8%
11%
14%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
g
~h
~i
~j
~k
~l
~m
n
o
~p
~q
~r
Unweighted total
306
148
158
60
97
79
70
121
36
25
19
17
68
62
159
204
45
32
25
Effective Weighted Sample
239
118
121
47
76
66
56
94
29
21
16
14
56
48
123
171
43
27
24
Total
226
109
117
49
81
55
40
80
32
19
18
14
57
50
104
178
29
13
5
Happy to use mobile phone instead
128
63
65
**
**
**
**
41
**
**
**
**
**
**
56
103
**
**
**
57%
58%
56%
**
**
**
**
52%
**
**
**
**
**
**
54%
58%
**
**
**
No need
96
48
48
**
**
**
**
33
**
**
**
**
**
**
42
78
**
**
**
43%
44%
41%
**
**
**
**
41%
**
**
**
**
**
**
40%
44%
**
**
**
Line rental is too expensive
37
13
24
**
**
**
**
20
**
**
**
**
**
**
19
27
**
**
**
16%
12%
20%
**
**
**
**
25%
**
**
**
**
**
**
18%
15%
**
**
**
Too expensive generally
34
13
21
**
**
**
**
23
**
**
**
**
**
**
20
21
**
**
**
15%
11%
18%
**
**
**
**
29%
**
**
**
**
**
**
20%
12%
**
**
**
Call charges are too expensive
25
12
13
**
**
**
**
15
**
**
**
**
**
**
12
15
**
**
**
11%
11%
11%
**
**
**
**
18%
**
**
**
**
**
**
12%
8%
**
**
**
Can't afford it
15
5
10
**
**
**
**
11
**
**
**
**
**
**
11
8
**
**
**
7%
4%
9%
**
**
**
**
14%
**
**
**
**
**
**
11%
4%
**
**
**
Connection charge is too expensive
6
3
3
**
**
**
**
1
**
**
**
**
**
**
2
3
**
**
**
3%
3%
2%
**
**
**
**
1%
**
**
**
**
**
**
2%
2%
**
**
**
Satisfied with using payphones
2
-
2
**
**
**
**
2
**
**
**
**
**
**
-
2
**
**
**
1%
-%
2%
**
**
**
**
3%
**
**
**
**
**
**
-%
1%
**
**
**
Do not want to be contactable
1
1
*
**
**
**
**
*
**
**
**
**
**
**
*
1
**
**
**
1%
1%
*%
**
**
**
**
*%
**
**
**
**
**
**
*%
*%
**
**
**
Have no need to make telephone calls
1
1
-
**
**
**
**
1
**
**
**
**
**
**
1
-
**
**
**
*%
1%
-%
**
**
**
**
1%
**
**
**
**
**
**
1%
-%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
g
~h
~i
~j
~k
~l
~m
n
o
~p
~q
~r
Unweighted total
306
148
158
60
97
79
70
121
36
25
19
17
68
62
159
204
45
32
25
Effective Weighted Sample
239
118
121
47
76
66
56
94
29
21
16
14
56
48
123
171
43
27
24
Total
226
109
117
49
81
55
40
80
32
19
18
14
57
50
104
178
29
13
5
Other
17
6
12
**
**
**
**
6
**
**
**
**
**
**
5
14
**
**
**
8%
5%
10%
**
**
**
**
8%
**
**
**
**
**
**
4%
8%
**
**
**
ANY INVOLUNTARY REASONS
80
34
46
**
**
**
**
44
**
**
**
**
**
**
46
52
**
**
**
35%
31%
39%
**
**
**
**
55%
**
**
**
**
**
**
44%
29%
**
**
**
ANY VOLUNTARY REASONS
187
92
95
**
**
**
**
61
**
**
**
**
**
**
81
151
**
**
**
83%
84%
81%
**
**
**
**
76%
**
**
**
**
**
**
78%
84%
**
**
**
ONLY VOLUNTARY REASONS
139
71
68
**
**
**
**
35
**
**
**
**
**
**
57
120
**
**
**
62%
66%
58%
**
**
**
**
44%
**
**
**
**
**
**
54%
67%
**
**
**
Don't know
3
2
1
**
**
**
**
1
**
**
**
**
**
**
2
3
**
**
**
1%
2%
1%
**
**
**
**
1%
**
**
**
**
**
**
2%
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
306
273
33
107
196
125
156
Effective Weighted Sample
239
214
26
87
162
100
129
Total
226
206
20
103
121
97
124
Happy to use mobile phone instead
128
120
**
68
58
56
69
57%
58%
**
66%
48%
58%
56%
d
No need
96
86
**
45
51
42
51
43%
42%
**
43%
42%
44%
42%
Line rental is too expensive
37
32
**
16
21
18
18
16%
16%
**
16%
17%
18%
14%
Too expensive generally
34
29
**
10
24
11
21
15%
14%
**
9%
20%
12%
17%
c
Call charges are too expensive
25
21
**
10
15
9
15
11%
10%
**
10%
12%
9%
12%
Can't afford it
15
13
**
2
13
6
9
7%
7%
**
2%
11%
6%
7%
c
Connection charge is too expensive
6
5
**
4
2
1
5
3%
2%
**
4%
1%
1%
4%
Satisfied with using payphones
2
2
**
2
-
-
2
1%
1%
**
2%
-%
-%
2%
Do not want to be contactable
1
1
**
1
1
1
-
1%
1%
**
1%
1%
1%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
306
273
33
107
196
125
156
Effective Weighted Sample
239
214
26
87
162
100
129
Total
226
206
20
103
121
97
124
Have no need to make telephone calls
1
1
**
-
1
-
1
*%
*%
**
-%
1%
-%
*%
Other
17
14
**
7
11
12
5
8%
7%
**
6%
9%
13%
4%
f
ANY INVOLUNTARY REASONS
80
70
**
27
53
32
44
35%
34%
**
26%
44%
33%
36%
c
ANY VOLUNTARY REASONS
187
171
**
93
92
81
101
83%
83%
**
90%
76%
84%
82%
d
ONLY VOLUNTARY REASONS
139
130
**
72
65
59
78
62%
63%
**
70%
54%
61%
63%
d
Don't know
3
3
**
1
2
2
1
1%
2%
**
1%
2%
3%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6. SHOWCARD Thinking about landline phones, do you ever have/ think you might have (if do not currently have landline) difficulties with any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Hearing the person on the other end of
the line in a conversation even with the
volume turned up
43
19
24
2
4
7
30
13
4
2
9
16
8
8
12
33
8
3
1
2%
2%
2%
1%
1%
1%
5%
4%
2%
1%
2%
3%
1%
2%
2%
2%
4%
3%
1%
cde
i
l
or
Hearing the phone ring, even with the
volume turned up
25
12
13
-
1
6
18
10
4
1
6
7
4
4
10
19
3
2
1
1%
1%
1%
-%
*%
1%
3%
3%
2%
*%
1%
1%
1%
1%
2%
1%
2%
2%
1%
cde
i
l
Seeing a digital display
24
12
12
1
2
8
14
9
1
1
1
3
6
4
10
20
3
2
*
1%
1%
1%
*%
1%
1%
2%
3%
1%
1%
*%
1%
1%
1%
2%
1%
2%
2%
1%
c
j
Seeing the numbers used to dial with
22
12
10
2
2
6
12
8
1
3
1
3
6
3
11
17
2
3
*
1%
1%
1%
1%
1%
1%
2%
2%
1%
1%
*%
1%
1%
1%
2%
1%
1%
3%
*%
j
k
or
Pressing the buttons on the phone
16
6
11
1
2
4
10
7
*
-
2
3
4
2
8
15
1
1
*
1%
1%
1%
*%
1%
1%
2%
2%
*%
-%
*%
1%
1%
*%
1%
1%
*%
1%
*%
e
ij
Holding the handset to your ear
10
7
3
-
1
2
7
4
*
1
-
1
5
-
4
8
2
*
-
1%
1%
*%
-%
*%
*%
1%
1%
*%
*%
-%
*%
1%
-%
1%
1%
1%
*%
-%
j
m
Picking up the handset when the phone
rings
10
4
6
-
3
2
5
3
1
-
3
3
4
1
2
7
1
1
*
1%
*%
1%
-%
1%
*%
1%
1%
*%
-%
1%
1%
1%
*%
*%
*%
1%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6. SHOWCARD Thinking about landline phones, do you ever have/ think you might have (if do not currently have landline) difficulties with any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Any other difficulties
20
12
9
1
3
5
11
2
4
2
4
9
5
2
4
18
1
1
*
1%
1%
1%
*%
1%
1%
2%
1%
2%
1%
1%
2%
1%
1%
1%
1%
*%
1%
*%
No, none
1784
859
925
242
358
633
551
294
168
209
393
444
539
329
468
1495
154
85
50
92%
92%
92%
95%
95%
94%
87%
89%
92%
94%
93%
91%
94%
93%
90%
92%
91%
89%
94%
f
f
f
g
g
kn
q
Don't know
42
19
23
7
7
11
18
7
4
6
7
9
6
10
16
38
1
3
*
2%
2%
2%
3%
2%
2%
3%
2%
2%
3%
2%
2%
1%
3%
3%
2%
1%
3%
1%
l
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6. SHOWCARD Thinking about landline phones, do you ever have/ think you might have (if do not currently have landline) difficulties with any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Hearing the person on the other end of the line in a
conversation even with the volume turned up
43
35
8
11
32
28
15
2%
2%
3%
1%
4%
2%
2%
c
Hearing the phone ring, even with the volume turned up
25
16
9
5
20
19
5
1%
1%
3%
*%
2%
2%
1%
a
c
Seeing a digital display
24
19
5
7
17
13
11
1%
1%
2%
1%
2%
1%
1%
c
Seeing the numbers used to dial with
22
18
4
5
17
14
8
1%
1%
2%
*%
2%
1%
1%
c
Pressing the buttons on the phone
16
15
1
5
11
10
6
1%
1%
*%
*%
1%
1%
1%
c
Holding the handset to your ear
10
10
-
3
7
6
4
1%
1%
-%
*%
1%
*%
1%
Picking up the handset when the phone rings
10
10
-
4
6
5
4
1%
1%
-%
*%
1%
*%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6. SHOWCARD Thinking about landline phones, do you ever have/ think you might have (if do not currently have landline) difficulties with any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Any other difficulties
20
17
3
9
11
16
4
1%
1%
1%
1%
1%
1%
1%
No, none
1784
1545
239
1023
751
1075
659
92%
92%
92%
95%
89%
91%
93%
d
Don't know
42
39
3
23
19
30
12
2%
2%
1%
2%
2%
3%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
One
(1.0)
433
189
244
29
62
109
232
139
58
45
37
69
120
72
170
349
45
26
13
22%
20%
24%
12%
16%
16%
37%
42%
32%
21%
9%
14%
21%
20%
33%
22%
27%
27%
24%
a
cde
hij
ij
j
k
k
klm
Two
(2.0)
707
353
354
55
204
227
222
86
74
92
178
205
212
122
166
600
57
35
15
36%
38%
35%
21%
54%
34%
35%
26%
40%
41%
42%
42%
37%
34%
32%
37%
34%
36%
29%
cef
c
c
g
g
g
mn
n
r
Three
(3.0)
336
146
190
61
64
160
51
28
27
36
101
88
103
77
67
282
27
17
10
17%
16%
19%
24%
17%
24%
8%
9%
15%
16%
24%
18%
18%
22%
13%
17%
16%
18%
19%
a
df
f
df
g
g
ghi
n
n
n
Four or more
(4.0)
350
193
156
110
44
167
28
23
17
44
103
105
120
67
57
306
20
11
12
18%
21%
15%
43%
12%
25%
4%
7%
9%
20%
25%
22%
21%
19%
11%
19%
12%
12%
23%
b
def
f
df
gh
gh
n
n
n
pq
pq
None
(0.0)
112
48
64
-
2
7
102
54
7
5
2
18
15
17
61
82
20
6
3
6%
5%
6%
-%
1%
1%
16%
16%
4%
2%
*%
4%
3%
5%
12%
5%
12%
7%
5%
cde
hij
j
j
klm
oqr
Don't know
1
1
1
1
-
-
1
-
-
-
-
-
1
*
1
1
-
-
*
*%
*%
*%
*%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
-%
-%
*%
Mean mobiles in household
2.2
2.3
2.1
3.0
2.2
2.6
1.5
1.5
1.9
2.3
2.6
2.4
2.3
2.3
1.8
2.2
1.9
2.0
2.3
b
def
f
df
g
gh
ghi
n
n
n
pq
pq
Standard deviation
1.15
1.15
1.14
1.05
.88
1.07
1.00
1.08
.99
1.08
.96
1.09
1.11
1.13
1.15
1.14
1.17
1.10
1.22
Standard error
.02
.03
.03
.06
.04
.04
.03
.05
.06
.06
.04
.04
.04
.05
.04
.03
.07
.07
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
One
(1.0)
433
385
48
160
272
245
175
22%
23%
18%
15%
32%
21%
25%
c
e
Two
(2.0)
707
601
106
447
255
442
250
36%
36%
41%
41%
30%
38%
35%
d
Three
(3.0)
336
294
43
232
102
208
118
17%
17%
16%
21%
12%
18%
17%
d
Four or more
(4.0)
350
301
48
235
112
218
119
18%
18%
19%
22%
13%
19%
17%
d
None
(0.0)
112
97
14
8
103
60
49
6%
6%
6%
1%
12%
5%
7%
c
Don't know
1
1
*
-
1
-
1
*%
*%
*%
-%
*%
-%
*%
Mean mobiles in household
2.2
2.2
2.2
2.5
1.8
2.2
2.1
d
f
Standard deviation
1.15
1.15
1.12
1.01
1.20
1.13
1.16
Standard error
.02
.02
.05
.03
.03
.03
.04
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
No
(0.0)
61
33
28
3
3
15
41
9
2
8
9
10
22
13
16
49
5
4
2
3%
4%
3%
1%
1%
2%
6%
3%
1%
4%
2%
2%
4%
4%
3%
3%
3%
4%
4%
cde
1
(1.0)
1611
763
848
236
337
578
460
251
164
196
357
404
489
296
418
1349
135
82
45
83%
82%
84%
92%
89%
86%
72%
76%
89%
89%
85%
83%
86%
83%
80%
83%
80%
85%
85%
ef
f
f
g
g
g
n
2
(2.0)
128
71
57
10
32
58
28
15
7
7
49
47
37
25
20
115
8
3
3
7%
8%
6%
4%
8%
9%
4%
5%
4%
3%
12%
10%
6%
7%
4%
7%
5%
3%
5%
cf
cf
ghi
ln
n
n
q
3
(3.0)
17
11
6
*
3
11
3
1
3
3
4
5
6
2
4
16
1
*
-
1%
1%
1%
*%
1%
2%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
-%
cf
g
4 or more
(4.0)
8
3
5
5
-
2
1
-
*
2
*
3
2
2
1
7
-
*
*
*%
*%
*%
2%
-%
*%
*%
-%
*%
1%
*%
1%
*%
*%
*%
*%
-%
*%
*%
def
No mobiles in household
(0.0)
113
48
65
1
2
7
103
54
7
5
2
18
16
17
62
84
20
6
3
6%
5%
6%
*%
1%
1%
16%
16%
4%
2%
*%
4%
3%
5%
12%
5%
12%
7%
6%
cde
hij
j
j
klm
oqr
Mean mobiles used
1.0
1.0
1.0
1.1
1.1
1.1
.8
.9
1.0
1.0
1.1
1.1
1.0
1.0
.9
1.0
.9
.9
1.0
f
f
f
g
g
ghi
mn
n
n
pq
Standard deviation
.48
.49
.46
.49
.35
.45
.52
.48
.40
.47
.42
.50
.45
.48
.48
.48
.45
.43
.43
Standard error
.01
.01
.01
.03
.02
.01
.02
.02
.02
.03
.02
.02
.02
.02
.02
.01
.03
.03
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
No
(0.0)
61
47
14
20
41
39
19
3%
3%
6%
2%
5%
3%
3%
a
c
1
(1.0)
1611
1398
214
939
662
973
592
83%
83%
82%
87%
78%
83%
83%
d
2
(2.0)
128
112
16
98
30
83
43
7%
7%
6%
9%
4%
7%
6%
d
3
(3.0)
17
17
1
13
4
12
5
1%
1%
*%
1%
*%
1%
1%
d
4 or more
(4.0)
8
8
-
3
4
6
1
*%
*%
-%
*%
1%
1%
*%
No mobiles in household
(0.0)
113
99
15
8
104
60
50
6%
6%
6%
1%
12%
5%
7%
c
Mean mobiles used
1.0
1.0
1.0
1.1
.9
1.0
1.0
b
d
Standard deviation
.48
.49
.43
.43
.51
.50
.45
Standard error
.01
.01
.02
.01
.01
.01
.01
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2543
1218
1325
346
447
891
859
431
262
313
498
603
760
499
674
1859
222
224
238
Effective Weighted Sample
2010
963
1047
264
350
735
708
336
201
248
410
482
613
392
522
1576
212
191
227
Total
1765
848
917
252
371
649
492
267
174
209
410
458
534
325
443
1488
143
85
48
O2 (formerly BTCellnet)
489
233
256
90
118
172
110
83
46
56
115
126
143
88
130
384
52
21
32
28%
27%
28%
36%
32%
26%
22%
31%
27%
27%
28%
27%
27%
27%
29%
26%
36%
24%
67%
ef
f
oq
opq
Orange
413
203
210
60
74
158
121
54
42
39
92
108
110
93
100
350
26
29
7
23%
24%
23%
24%
20%
24%
25%
20%
24%
19%
22%
23%
21%
29%
23%
24%
18%
35%
14%
ln
r
opr
Vodafone
317
154
163
37
73
122
86
44
27
38
93
98
98
55
67
279
20
13
4
18%
18%
18%
15%
20%
19%
17%
16%
15%
18%
23%
21%
18%
17%
15%
19%
14%
15%
9%
gh
n
r
TMobile (formerly One2One)
235
120
115
37
47
91
60
35
26
29
50
50
78
37
70
212
16
6
1
13%
14%
12%
15%
13%
14%
12%
13%
15%
14%
12%
11%
15%
11%
16%
14%
11%
7%
2%
k
qr
r
r
'3'
100
44
56
14
27
43
15
12
11
15
27
27
35
17
21
84
8
5
2
6%
5%
6%
5%
7%
7%
3%
4%
7%
7%
7%
6%
6%
5%
5%
6%
6%
6%
4%
f
f
Virgin Media/ Any Virgin
90
36
54
8
15
29
38
13
7
13
25
21
29
14
24
78
9
2
1
5%
4%
6%
3%
4%
5%
8%
5%
4%
6%
6%
5%
5%
4%
6%
5%
6%
2%
1%
cde
r
r
Tesco
72
32
40
3
14
23
32
15
11
12
5
13
27
11
20
58
7
7
*
4%
4%
4%
1%
4%
4%
7%
6%
6%
6%
1%
3%
5%
4%
5%
4%
5%
9%
1%
ce
j
j
j
r
r
or
Other
24
12
12
3
3
10
8
4
2
3
2
8
8
6
1
22
1
1
*
1%
1%
1%
1%
1%
2%
2%
2%
1%
2%
1%
2%
2%
2%
*%
1%
1%
1%
*%
n
n
n
Don't know
26
14
12
1
2
1
21
8
1
4
2
7
5
4
9
21
3
1
*
1%
2%
1%
*%
1%
*%
4%
3%
1%
2%
*%
2%
1%
1%
2%
1%
2%
1%
1%
cde
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2543
2157
386
1265
1264
1451
854
Effective Weighted Sample
2010
1712
305
1040
1038
1202
712
Total
1765
1535
230
1054
700
1075
641
O2 (formerly BTCellnet)
489
432
57
304
182
279
177
28%
28%
25%
29%
26%
26%
28%
Orange
413
339
74
244
166
257
150
23%
22%
32%
23%
24%
24%
23%
a
Vodafone
317
267
50
194
122
218
95
18%
17%
22%
18%
17%
20%
15%
f
TMobile (formerly One2One)
235
219
16
146
88
125
109
13%
14%
7%
14%
13%
12%
17%
b
e
'3'
100
91
8
69
30
53
45
6%
6%
4%
7%
4%
5%
7%
d
Virgin Media/ Any Virgin
90
82
8
49
40
57
32
5%
5%
4%
5%
6%
5%
5%
Tesco
72
61
12
36
36
50
22
4%
4%
5%
3%
5%
5%
3%
Other
24
22
2
11
12
17
7
1%
1%
1%
1%
2%
2%
1%
Don't know
26
24
2
2
24
21
5
1%
2%
1%
*%
3%
2%
1%
c
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2543
1218
1325
346
447
891
859
431
262
313
498
603
760
499
674
1859
222
224
238
Effective Weighted Sample
2010
963
1047
264
350
735
708
336
201
248
410
482
613
392
522
1576
212
191
227
Total
1765
848
917
252
371
649
492
267
174
209
410
458
534
325
443
1488
143
85
48
Prepay/ Pay as you go
839
381
458
104
124
251
360
182
113
89
88
159
219
160
299
677
85
48
29
48%
45%
50%
41%
33%
39%
73%
68%
65%
43%
22%
35%
41%
49%
67%
45%
59%
57%
60%
a
d
cde
ij
ij
j
k
kl
klm
o
o
o
Postpay/ monthly contract
917
462
454
145
245
397
130
83
61
118
319
297
312
162
144
805
56
36
19
52%
54%
50%
58%
66%
61%
26%
31%
35%
57%
78%
65%
58%
50%
33%
54%
39%
43%
40%
b
f
cf
f
gh
ghi
lmn
mn
n
pqr
Other
3
2
1
*
-
1
2
-
-
*
2
1
2
-
-
2
-
*
-
*%
*%
*%
*%
-%
*%
*%
-%
-%
*%
*%
*%
*%
-%
-%
*%
-%
*%
-%
Don't know
7
3
3
2
3
1
1
2
*
1
1
1
1
4
*
4
3
-
-
*%
*%
*%
1%
1%
*%
*%
1%
*%
*%
*%
*%
*%
1%
*%
*%
2%
-%
-%
n
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2543
2157
386
1265
1264
1451
854
Effective Weighted Sample
2010
1712
305
1040
1038
1202
712
Total
1765
1535
230
1054
700
1075
641
Prepay/ Pay as you go
839
712
127
369
464
496
314
48%
46%
55%
35%
66%
46%
49%
a
c
Postpay/ monthly contract
917
814
102
680
231
572
325
52%
53%
44%
65%
33%
53%
51%
b
d
Other
3
2
*
2
1
2
1
*%
*%
*%
*%
*%
*%
*%
Don't know
7
7
-
3
4
6
1
*%
*%
-%
*%
1%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
1184
587
597
181
272
517
214
114
84
167
372
351
403
225
202
925
83
84
92
Effective Weighted Sample
951
475
476
145
216
432
178
90
63
136
310
287
325
181
160
788
79
75
87
Total
917
462
454
145
245
397
130
83
61
118
319
297
312
162
144
805
56
36
19
Handset and contract
812
418
394
130
218
352
112
63
**
107
295
267
276
143
124
713
**
**
**
89%
90%
87%
90%
89%
89%
86%
76%
**
90%
92%
90%
88%
89%
86%
89%
**
**
**
g
g
SIM card only
86
35
51
14
24
36
11
17
**
11
22
23
32
15
16
76
**
**
**
9%
8%
11%
10%
10%
9%
8%
20%
**
9%
7%
8%
10%
9%
11%
9%
**
**
**
ij
Don't know
19
9
9
1
3
8
7
3
**
*
3
7
4
4
3
16
**
**
**
2%
2%
2%
*%
1%
2%
6%
4%
**
*%
1%
2%
1%
2%
2%
2%
**
**
**
cde
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1184
1023
161
787
390
695
397
Effective Weighted Sample
951
827
128
650
320
583
333
Total
917
814
102
680
231
572
325
Handset and contract
812
728
84
613
195
507
289
89%
89%
82%
90%
84%
89%
89%
b
d
SIM card only
86
74
12
57
28
51
32
9%
9%
12%
8%
12%
9%
10%
Don't know
19
13
6
11
8
15
4
2%
2%
6%
2%
3%
3%
1%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2543
1218
1325
346
447
891
859
431
262
313
498
603
760
499
674
1859
222
224
238
Effective Weighted Sample
2010
963
1047
264
350
735
708
336
201
248
410
482
613
392
522
1576
212
191
227
Total
1765
848
917
252
371
649
492
267
174
209
410
458
534
325
443
1488
143
85
48
Yes
665
363
302
138
193
266
67
58
51
79
232
212
219
119
114
577
47
29
12
38%
43%
33%
55%
52%
41%
14%
22%
29%
38%
56%
46%
41%
37%
26%
39%
33%
34%
25%
b
ef
ef
f
g
g
ghi
mn
n
n
r
No
1081
478
603
112
176
378
415
205
121
127
173
242
313
202
321
895
95
55
36
61%
56%
66%
44%
47%
58%
84%
77%
70%
61%
42%
53%
59%
62%
72%
60%
66%
64%
74%
a
cd
cde
ij
j
j
k
klm
oq
Don't know
19
8
11
2
2
5
10
4
2
2
5
4
2
4
9
17
1
2
*
1%
1%
1%
1%
*%
1%
2%
1%
1%
1%
1%
1%
*%
1%
2%
1%
*%
2%
*%
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2543
2157
386
1265
1264
1451
854
Effective Weighted Sample
2010
1712
305
1040
1038
1202
712
Total
1765
1535
230
1054
700
1075
641
Yes
665
586
78
485
176
410
243
38%
38%
34%
46%
25%
38%
38%
d
No
1081
931
150
562
511
655
390
61%
61%
65%
53%
73%
61%
61%
c
Don't know
19
18
1
6
13
10
8
1%
1%
1%
1%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1675
760
915
161
225
546
743
345
194
201
231
353
475
334
508
1194
150
153
178
Effective Weighted Sample
1320
601
720
120
173
444
614
269
152
154
182
277
386
263
393
1012
144
129
169
Total
1081
478
603
112
176
378
415
205
121
127
173
242
313
202
321
895
95
55
36
Certain to
28
16
13
11
3
11
4
4
3
4
5
8
7
7
6
24
3
2
*
3%
3%
2%
10%
2%
3%
1%
2%
2%
3%
3%
3%
2%
3%
2%
3%
3%
3%
1%
def
f
Very likely
47
25
22
11
18
13
5
7
4
5
12
19
17
4
7
41
3
1
2
4%
5%
4%
10%
10%
3%
1%
3%
3%
4%
7%
8%
6%
2%
2%
5%
4%
1%
5%
ef
ef
f
mn
mn
Likely
71
35
36
18
18
22
12
6
4
7
16
12
29
14
16
59
5
6
2
7%
7%
6%
16%
10%
6%
3%
3%
4%
5%
9%
5%
9%
7%
5%
7%
5%
10%
6%
ef
f
f
gh
kn
Unlikely
139
58
81
18
21
60
40
21
12
24
27
34
45
24
36
113
10
11
5
13%
12%
13%
16%
12%
16%
10%
10%
10%
19%
16%
14%
14%
12%
11%
13%
11%
20%
15%
f
f
gh
op
Very unlikely
247
96
151
18
43
101
84
49
26
29
40
60
61
49
75
203
17
13
13
23%
20%
25%
17%
24%
27%
20%
24%
22%
23%
23%
25%
20%
24%
23%
23%
18%
24%
37%
a
cf
opq
Certain not to
432
194
239
16
51
114
251
102
60
42
47
87
113
79
154
365
38
19
10
40%
40%
40%
15%
29%
30%
60%
50%
50%
33%
27%
36%
36%
39%
48%
41%
40%
35%
29%
c
c
cde
ij
ij
klm
r
r
Don't know
117
54
62
19
22
56
20
16
12
16
25
23
40
25
27
91
19
4
3
11%
11%
10%
17%
12%
15%
5%
8%
10%
13%
14%
9%
13%
12%
8%
10%
20%
7%
8%
f
f
f
g
n
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1675
1404
271
710
956
946
551
Effective Weighted Sample
1320
1110
215
580
785
787
458
Total
1081
931
150
562
511
655
390
Certain to
28
24
4
19
8
21
7
3%
3%
3%
3%
2%
3%
2%
d
Very likely
47
39
8
30
16
30
16
4%
4%
5%
5%
3%
5%
4%
d
Likely
71
62
9
43
25
34
35
7%
7%
6%
8%
5%
5%
9%
d
e
Unlikely
139
122
17
87
52
78
56
13%
13%
11%
15%
10%
12%
14%
d
Very unlikely
247
203
44
142
104
157
77
23%
22%
29%
25%
20%
24%
20%
a
d
Certain not to
432
372
61
164
266
280
142
40%
40%
40%
29%
52%
43%
36%
c
f
Don't know
117
108
9
78
39
55
59
11%
12%
6%
14%
8%
8%
15%
b
d
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD38). Why are you unlikely to get a smartphone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a smartphone in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1290
570
720
69
149
402
670
290
162
155
156
271
344
256
416
920
103
122
145
Effective Weighted Sample
1010
450
562
50
113
323
551
225
126
117
121
214
274
199
321
777
99
102
138
Total
818
347
471
53
115
275
375
172
98
96
115
180
219
152
265
680
66
44
29
No need
531
230
301
**
67
165
272
100
62
63
73
124
157
101
147
446
39
25
21
65%
66%
64%
**
59%
60%
73%
58%
63%
66%
64%
69%
72%
66%
55%
66%
59%
57%
73%
de
n
n
n
pq
Satisfied with using home phones/ other
mobile phones
119
52
67
**
13
44
57
23
21
13
21
22
30
24
43
94
11
9
6
15%
15%
14%
**
12%
16%
15%
13%
21%
14%
18%
12%
13%
16%
16%
14%
16%
20%
22%
g
o
Can't afford it
115
38
77
**
29
41
30
37
12
14
6
11
27
12
65
89
17
7
2
14%
11%
16%
**
25%
15%
8%
22%
12%
15%
6%
6%
12%
8%
25%
13%
26%
16%
6%
a
ef
f
hj
j
k
klm
r
or
r
Don't know how you use smartphones
91
32
59
**
8
30
51
28
10
12
7
13
20
20
36
72
9
5
6
11%
9%
12%
**
7%
11%
14%
16%
10%
13%
6%
7%
9%
13%
14%
11%
14%
10%
20%
d
j
k
k
oq
Too expensive to set up/ buy
75
29
46
**
18
36
12
19
9
7
9
16
16
13
30
64
5
5
2
9%
8%
10%
**
15%
13%
3%
11%
9%
8%
8%
9%
7%
8%
11%
9%
7%
11%
5%
f
f
Contracts are too expensive
11
4
7
**
2
4
4
6
3
1
-
-
2
2
8
8
1
1
*
1%
1%
1%
**
1%
2%
1%
4%
3%
1%
-%
-%
1%
1%
3%
1%
2%
3%
2%
j
j
k
Calls are too expensive
5
1
4
**
1
1
3
2
*
1
-
1
1
1
3
5
1
-
-
1%
*%
1%
**
1%
*%
1%
1%
*%
1%
-%
*%
*%
1%
1%
1%
1%
-%
-%
Other
89
31
58
**
15
32
39
16
11
13
12
25
23
17
24
79
5
3
2
11%
9%
12%
**
13%
12%
10%
9%
11%
14%
10%
14%
11%
11%
9%
12%
7%
6%
8%
ANY INVOLUNTARY REASONS
263
97
166
**
50
95
91
80
30
32
20
36
58
44
123
210
29
15
9
32%
28%
35%
**
44%
35%
24%
47%
30%
33%
18%
20%
26%
29%
47%
31%
44%
35%
30%
a
f
f
hij
j
j
k
klm
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD38). Why are you unlikely to get a smartphone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a smartphone in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1290
570
720
69
149
402
670
290
162
155
156
271
344
256
416
920
103
122
145
Effective Weighted Sample
1010
450
562
50
113
323
551
225
126
117
121
214
274
199
321
777
99
102
138
Total
818
347
471
53
115
275
375
172
98
96
115
180
219
152
265
680
66
44
29
ANY VOLUNTARY REASONS
610
265
345
**
74
200
307
116
74
72
91
141
176
119
172
511
44
31
24
75%
76%
73%
**
64%
73%
82%
67%
76%
75%
79%
78%
80%
78%
65%
75%
67%
71%
82%
de
g
n
n
n
p
ONLY VOLUNTARY REASONS
483
218
265
**
54
155
253
78
60
55
86
126
142
96
119
406
34
25
19
59%
63%
56%
**
47%
56%
67%
45%
60%
57%
75%
70%
65%
63%
45%
60%
51%
57%
65%
b
de
g
g
ghi
n
n
n
p
Don't know
21
12
9
**
4
6
8
7
1
2
2
2
5
2
12
17
2
2
*
3%
3%
2%
**
4%
2%
2%
4%
1%
2%
1%
1%
2%
1%
5%
3%
3%
5%
1%
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD38). Why are you unlikely to get a smartphone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a smartphone in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1290
1069
221
496
790
755
390
Effective Weighted Sample
1010
838
176
398
653
628
321
Total
818
697
121
392
423
515
275
No need
531
453
78
252
276
348
161
65%
65%
64%
64%
65%
68%
59%
f
Satisfied with using home phones/ other mobile phones
119
98
21
60
60
59
53
15%
14%
18%
15%
14%
12%
19%
e
Can't afford it
115
107
8
43
71
56
57
14%
15%
6%
11%
17%
11%
21%
b
c
e
Don't know how you use smartphones
91
77
14
40
51
52
33
11%
11%
11%
10%
12%
10%
12%
Too expensive to set up/ buy
75
67
8
45
30
41
33
9%
10%
7%
12%
7%
8%
12%
d
e
Contracts are too expensive
11
11
*
2
9
7
4
1%
2%
*%
1%
2%
1%
2%
Calls are too expensive
5
4
2
1
4
3
2
1%
1%
1%
*%
1%
1%
1%
Other
89
72
17
43
46
59
28
11%
10%
14%
11%
11%
11%
10%
ANY INVOLUNTARY REASONS
263
233
30
116
146
144
110
32%
33%
24%
30%
35%
28%
40%
b
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD38). Why are you unlikely to get a smartphone at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get a smartphone in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1290
1069
221
496
790
755
390
Effective Weighted Sample
1010
838
176
398
653
628
321
Total
818
697
121
392
423
515
275
ANY VOLUNTARY REASONS
610
515
94
295
312
390
196
75%
74%
78%
75%
74%
76%
71%
ONLY VOLUNTARY REASONS
483
402
81
240
241
323
142
59%
58%
67%
61%
57%
63%
52%
a
f
Don't know
21
20
2
9
12
13
8
3%
3%
1%
2%
3%
3%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Writing text messages
74
38
36
3
4
10
56
26
7
8
7
16
15
12
31
62
7
3
1
4%
4%
4%
1%
1%
2%
9%
8%
4%
4%
2%
3%
3%
3%
6%
4%
4%
4%
3%
cde
ij
kl
Navigating the phone's menu system to
use the different features on your phone
64
26
38
*
-
13
50
24
7
4
5
14
13
13
23
49
11
3
1
3%
3%
4%
*%
-%
2%
8%
7%
4%
2%
1%
3%
2%
4%
4%
3%
7%
3%
2%
cd
cde
ij
j
l
oqr
Pressing the buttons on your mobile
phone
48
24
24
3
1
14
30
18
4
3
8
10
11
9
18
42
4
1
1
2%
3%
2%
1%
*%
2%
5%
5%
2%
1%
2%
2%
2%
2%
4%
3%
2%
2%
1%
d
cde
hij
Seeing and being able to read the digital
display
44
22
21
1
2
13
28
14
3
4
2
8
11
6
19
35
4
3
1
2%
2%
2%
*%
*%
2%
4%
4%
2%
2%
1%
2%
2%
2%
4%
2%
3%
3%
2%
cde
j
km
Hearing the phone ring, even with the
volume turned up
37
17
20
1
1
6
29
14
4
2
7
11
7
7
12
31
4
2
*
2%
2%
2%
*%
*%
1%
5%
4%
2%
1%
2%
2%
1%
2%
2%
2%
2%
2%
*%
cde
ij
r
Hearing the person on the other end of
the line in a conversation, even with the
volume turned up
37
19
18
2
2
7
25
14
3
4
4
10
4
9
14
31
3
2
1
2%
2%
2%
1%
1%
1%
4%
4%
2%
2%
1%
2%
1%
2%
3%
2%
2%
2%
1%
cde
j
l
l
Seeing the numbers used to dial with
32
15
17
1
1
7
23
13
2
1
1
7
9
5
12
27
2
1
1
2%
2%
2%
*%
*%
1%
4%
4%
1%
*%
*%
1%
2%
1%
2%
2%
1%
1%
2%
cde
hij
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Picking up the handset when your mobile
rings
17
7
9
2
-
5
10
6
1
-
3
2
2
1
11
14
1
1
*
1%
1%
1%
1%
-%
1%
2%
2%
1%
-%
1%
1%
*%
*%
2%
1%
1%
1%
*%
d
i
klm
Holding the mobile phone to your ear
14
7
7
1
-
5
9
5
*
2
-
2
1
2
10
11
1
1
*
1%
1%
1%
*%
-%
1%
1%
2%
*%
1%
-%
*%
*%
*%
2%
1%
1%
1%
1%
d
j
klm
Any other difficulties
32
21
11
3
3
14
12
8
4
4
2
8
10
4
10
27
2
1
2
2%
2%
1%
1%
1%
2%
2%
2%
2%
2%
*%
2%
2%
1%
2%
2%
1%
1%
3%
b
j
j
No, none
1656
784
871
241
358
603
454
239
157
195
384
424
507
309
411
1387
137
84
48
85%
84%
86%
94%
95%
90%
71%
72%
86%
88%
91%
87%
89%
87%
79%
86%
81%
88%
89%
ef
ef
f
g
g
gh
n
n
n
p
p
Don't know
58
31
27
2
6
7
42
21
2
3
8
13
12
6
26
42
12
3
1
3%
3%
3%
1%
2%
1%
7%
6%
1%
1%
2%
3%
2%
2%
5%
3%
7%
4%
1%
cde
hij
lm
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Writing text messages
74
59
15
18
56
53
20
4%
4%
6%
2%
7%
4%
3%
c
Navigating the phone's menu system to use the different
features on your phone
64
51
13
15
49
39
23
3%
3%
5%
1%
6%
3%
3%
c
Pressing the buttons on your mobile phone
48
37
11
17
31
32
15
2%
2%
4%
2%
4%
3%
2%
a
c
Seeing and being able to read the digital display
44
36
8
13
31
27
16
2%
2%
3%
1%
4%
2%
2%
c
Hearing the phone ring, even with the volume turned up
37
29
8
10
27
24
13
2%
2%
3%
1%
3%
2%
2%
c
Hearing the person on the other end of the line in a
conversation, even with the volume turned up
37
32
5
10
27
20
16
2%
2%
2%
1%
3%
2%
2%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Seeing the numbers used to dial with
32
25
7
8
24
16
15
2%
2%
3%
1%
3%
1%
2%
c
Picking up the handset when your mobile rings
17
15
1
9
8
7
10
1%
1%
*%
1%
1%
1%
1%
Holding the mobile phone to your ear
14
11
4
2
13
10
4
1%
1%
1%
*%
2%
1%
1%
c
Any other difficulties
32
22
10
18
14
23
7
2%
1%
4%
2%
2%
2%
1%
a
No, none
1656
1453
203
987
657
996
612
85%
86%
78%
91%
78%
85%
86%
b
d
Don't know
58
52
6
13
44
35
22
3%
3%
2%
1%
5%
3%
3%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTICODE OPTIONS 1-4 ONLY)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes - desktop PC
859
459
400
112
146
363
237
69
69
108
264
301
254
157
145
752
46
40
21
44%
49%
40%
44%
39%
54%
37%
21%
38%
49%
63%
62%
45%
44%
28%
46%
27%
42%
39%
b
f
cdf
g
gh
ghi
lmn
n
n
pr
p
p
Yes - laptop
1153
552
601
186
264
477
225
129
97
142
327
340
386
207
214
960
100
58
35
59%
59%
60%
73%
70%
71%
35%
39%
53%
64%
78%
70%
68%
58%
41%
59%
59%
61%
65%
f
f
f
g
gh
ghi
mn
mn
n
Yes - netbook
96
56
40
12
24
45
15
8
8
10
33
36
28
20
11
80
7
5
3
5%
6%
4%
5%
6%
7%
2%
2%
4%
5%
8%
7%
5%
6%
2%
5%
4%
5%
5%
b
f
f
g
n
n
n
Yes - tablet computer - e.g. iPad
69
35
34
15
16
33
6
6
1
6
37
33
25
5
5
62
4
2
2
4%
4%
3%
6%
4%
5%
1%
2%
1%
3%
9%
7%
4%
1%
1%
4%
2%
2%
3%
f
f
f
ghi
mn
mn
No
417
189
228
35
45
71
267
157
47
29
14
44
80
76
217
330
52
23
12
22%
20%
23%
14%
12%
11%
42%
48%
26%
13%
3%
9%
14%
21%
42%
20%
31%
24%
22%
cde
hij
ij
j
k
kl
klm
or
Don't know
4
2
2
1
1
2
1
1
-
1
-
-
*
2
1
3
1
-
*
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
-%
-%
*%
1%
*%
*%
*%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTICODE OPTIONS 1-4 ONLY)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes - desktop PC
859
733
126
546
306
575
262
44%
44%
49%
50%
36%
49%
37%
d
f
Yes - laptop
1153
996
156
777
365
726
392
59%
59%
60%
72%
43%
62%
55%
d
f
Yes - netbook
96
79
17
72
22
64
29
5%
5%
7%
7%
3%
5%
4%
d
Yes - tablet computer - e.g. iPad
69
60
9
50
20
47
21
4%
4%
4%
5%
2%
4%
3%
d
No
417
367
50
103
313
213
193
22%
22%
19%
9%
37%
18%
27%
c
e
Don't know
4
4
*
2
2
1
3
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes - have access and use at home
1468
716
752
223
322
588
335
159
131
187
406
439
476
264
285
1252
108
69
39
76%
77%
75%
87%
86%
88%
53%
48%
71%
85%
96%
90%
83%
74%
55%
77%
64%
72%
73%
f
f
f
g
gh
ghi
lmn
mn
n
p
p
Yes - have access but don't use at home
37
22
15
1
5
9
22
8
5
7
2
3
9
13
13
29
6
1
2
2%
2%
1%
1%
1%
1%
3%
2%
3%
3%
*%
1%
2%
4%
2%
2%
3%
1%
4%
cde
j
j
j
kl
k
No do not have access at home
421
185
235
31
47
71
272
162
46
25
13
41
83
74
222
330
52
25
13
22%
20%
23%
12%
12%
11%
43%
49%
25%
11%
3%
8%
15%
21%
43%
20%
31%
26%
24%
cde
hij
ij
j
k
kl
klm
o
o
Don't know
13
6
7
1
3
3
6
2
2
2
-
4
3
4
2
10
2
*
-
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
-%
1%
*%
1%
*%
1%
1%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes - have access and use at home
1468
1270
198
968
489
930
499
76%
76%
76%
89%
58%
79%
70%
d
f
Yes - have access but don't use at home
37
30
8
14
23
25
11
2%
2%
3%
1%
3%
2%
2%
c
No do not have access at home
421
369
52
96
324
213
195
22%
22%
20%
9%
38%
18%
27%
c
e
Don't know
13
11
2
4
9
8
5
1%
1%
1%
*%
1%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Your workplace
502
254
248
43
131
267
62
15
22
69
226
221
202
57
21
424
43
25
10
26%
27%
25%
17%
35%
40%
10%
5%
12%
31%
54%
45%
35%
16%
4%
26%
25%
26%
18%
f
cf
cf
g
gh
ghi
lmn
mn
n
r
r
Anywhere - using a 3G mobile phone/
smartphone
286
174
112
71
92
96
27
24
22
31
104
101
95
43
45
251
19
11
5
15%
19%
11%
28%
24%
14%
4%
7%
12%
14%
25%
21%
17%
12%
9%
15%
11%
11%
10%
b
ef
ef
f
g
g
ghi
mn
mn
r
In someone else's home
164
79
85
45
56
43
20
36
18
16
36
37
52
27
48
129
21
9
5
8%
9%
8%
18%
15%
6%
3%
11%
10%
7%
9%
8%
9%
8%
9%
8%
12%
10%
10%
ef
ef
f
o
Library
96
49
46
22
20
33
21
28
13
13
15
22
29
15
30
88
2
3
3
5%
5%
5%
9%
5%
5%
3%
8%
7%
6%
3%
5%
5%
4%
6%
5%
1%
3%
5%
ef
j
j
p
p
School/ college
92
55
37
70
12
8
2
12
4
7
14
24
46
15
8
80
4
4
4
5%
6%
4%
28%
3%
1%
*%
4%
2%
3%
3%
5%
8%
4%
2%
5%
2%
5%
7%
b
def
ef
f
n
kmn
n
p
Anywhere - using Wi-Fi/ wireless
broadband and a laptop/ portable media
player/ portable games console/ tablet
computer
84
54
30
12
23
35
14
4
4
12
42
42
28
9
5
75
4
4
2
4%
6%
3%
5%
6%
5%
2%
1%
2%
5%
10%
9%
5%
2%
1%
5%
2%
4%
3%
b
f
f
f
g
ghi
lmn
mn
University
41
20
21
21
9
8
3
10
*
4
8
17
19
3
1
35
4
1
1
2%
2%
2%
8%
2%
1%
*%
3%
*%
2%
2%
3%
3%
1%
*%
2%
2%
1%
2%
def
f
h
mn
mn
Internet cafe
38
25
13
13
8
9
8
6
5
2
11
16
10
4
7
32
4
1
*
2%
3%
1%
5%
2%
1%
1%
2%
3%
1%
3%
3%
2%
1%
1%
2%
3%
1%
1%
b
def
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Other
50
26
24
7
7
17
19
2
3
7
20
13
10
9
17
47
1
2
*
3%
3%
2%
3%
2%
3%
3%
1%
2%
3%
5%
3%
2%
3%
3%
3%
*%
3%
1%
g
g
pr
p
No, do not
999
439
559
67
132
296
505
238
109
102
110
173
227
222
375
823
91
54
31
52%
47%
55%
26%
35%
44%
79%
72%
60%
46%
26%
36%
40%
62%
72%
51%
54%
57%
58%
a
c
cd
cde
hij
ij
j
kl
klm
o
EVER USE INTERNET AT HOME OR
ELSEWHERE
1561
758
803
242
351
617
351
187
146
199
411
446
510
276
326
1322
124
75
41
81%
82%
80%
95%
93%
92%
55%
57%
80%
90%
98%
92%
89%
78%
63%
82%
73%
78%
77%
f
f
f
g
gh
ghi
mn
mn
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Your workplace
502
425
77
483
15
348
144
26%
25%
30%
45%
2%
30%
20%
d
f
Anywhere - using a 3G mobile phone/ smartphone
286
259
27
218
66
180
100
15%
15%
10%
20%
8%
15%
14%
b
d
In someone else's home
164
139
26
89
72
97
62
8%
8%
10%
8%
9%
8%
9%
Library
96
82
14
47
48
49
44
5%
5%
5%
4%
6%
4%
6%
e
School/ college
92
85
8
21
69
53
36
5%
5%
3%
2%
8%
5%
5%
c
Anywhere - using Wi-Fi/ wireless broadband and a
laptop/ portable media player/ portable games console/
tablet computer
84
70
14
67
17
58
24
4%
4%
5%
6%
2%
5%
3%
d
University
41
36
5
18
23
18
22
2%
2%
2%
2%
3%
2%
3%
e
Internet cafe
38
30
8
27
11
23
15
2%
2%
3%
3%
1%
2%
2%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Other
50
46
4
24
26
26
24
3%
3%
1%
2%
3%
2%
3%
No, do not
999
859
140
398
596
593
375
52%
51%
54%
37%
71%
50%
53%
c
EVER USE INTERNET AT HOME OR ELSEWHERE
1561
1350
211
1022
529
976
544
81%
80%
82%
94%
63%
83%
77%
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2205
1058
1147
330
424
848
603
296
216
297
502
571
718
419
492
1625
189
190
201
Effective Weighted Sample
1745
843
902
252
331
700
497
227
166
236
413
462
583
327
373
1377
180
163
191
Total
1561
758
803
242
351
617
351
187
146
199
411
446
510
276
326
1322
124
75
41
Every day
1104
553
551
189
272
452
190
107
91
143
335
351
386
182
182
948
75
54
27
71%
73%
69%
78%
77%
73%
54%
57%
62%
72%
81%
79%
76%
66%
56%
72%
61%
72%
65%
f
f
f
gh
ghi
mn
mn
n
p
p
Several times a week
264
116
148
37
52
89
85
40
28
36
54
60
82
49
73
216
29
12
7
17%
15%
18%
15%
15%
14%
24%
21%
19%
18%
13%
13%
16%
18%
22%
16%
23%
16%
17%
cde
j
kl
o
At least once a week
90
40
50
9
15
40
26
17
14
11
12
15
16
23
35
75
8
4
3
6%
5%
6%
4%
4%
6%
7%
9%
10%
5%
3%
3%
3%
8%
11%
6%
6%
6%
7%
c
j
j
kl
kl
At least once a month
33
13
20
2
2
15
14
10
4
2
3
7
8
6
12
24
5
3
2
2%
2%
3%
1%
1%
2%
4%
5%
3%
1%
1%
2%
2%
2%
4%
2%
4%
4%
4%
cd
ij
l
o
o
A few times a year
18
10
7
1
1
4
12
4
2
1
2
3
5
2
7
16
1
1
1
1%
1%
1%
*%
*%
1%
3%
2%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
cde
Less than once a year
8
5
2
-
2
2
3
1
-
2
1
1
2
*
5
6
1
-
-
*%
1%
*%
-%
1%
*%
1%
1%
-%
1%
*%
*%
*%
*%
1%
*%
1%
-%
-%
Never
31
13
19
2
4
9
17
5
4
3
3
6
9
8
8
27
2
1
2
2%
2%
2%
1%
1%
1%
5%
3%
3%
2%
1%
1%
2%
3%
3%
2%
1%
2%
4%
cde
j
j
Don't know
14
8
6
2
2
5
4
4
2
*
1
2
2
5
5
9
4
*
1
1%
1%
1%
1%
1%
1%
1%
2%
2%
*%
*%
*%
*%
2%
1%
1%
3%
*%
2%
ij
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2205
1863
342
1229
962
1290
714
Effective Weighted Sample
1745
1479
271
1011
787
1071
593
Total
1561
1350
211
1022
529
976
544
Every day
1104
955
149
767
329
708
368
71%
71%
71%
75%
62%
73%
68%
d
f
Several times a week
264
223
41
161
103
163
94
17%
17%
20%
16%
19%
17%
17%
c
At least once a week
90
82
7
50
40
47
40
6%
6%
3%
5%
7%
5%
7%
c
e
At least once a month
33
29
4
15
18
21
11
2%
2%
2%
1%
3%
2%
2%
c
A few times a year
18
16
2
8
10
12
6
1%
1%
1%
1%
2%
1%
1%
c
Less than once a year
8
6
2
3
4
5
3
*%
*%
1%
*%
1%
*%
1%
Never
31
27
5
12
18
14
16
2%
2%
2%
1%
3%
1%
3%
c
e
Don't know
14
13
1
7
6
7
6
1%
1%
*%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2141
1038
1103
309
392
820
620
262
207
294
496
570
692
424
449
1584
174
182
201
Effective Weighted Sample
xx-xxxx-xxxx
827
863
236
307
675
508
200
156
233
408
460
560
330
339
1341
166
156
191
Total
1505
738
767
224
327
597
357
166
135
195
408
441
485
277
298
1280
114
70
41
Ordinary phone line - dialup access
14
5
9
3
2
6
3
5
1
*
2
3
4
4
4
11
1
1
1
1%
1%
1%
2%
1%
1%
1%
3%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
3%
ij
o
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a
Wi-Fi router,
1310
654
656
182
260
539
328
121
104
167
387
410
427
232
236
1115
99
61
34
87%
89%
85%
81%
79%
90%
92%
73%
77%
86%
95%
93%
88%
84%
79%
87%
87%
87%
84%
cd
cd
gh
ghi
lmn
n
Mobile Broadband from a mobile network
- connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer
319
157
162
58
97
118
46
42
40
36
97
97
103
52
67
280
16
15
7
21%
21%
21%
26%
30%
20%
13%
25%
30%
19%
24%
22%
21%
19%
23%
22%
14%
21%
18%
ef
ef
f
i
p
TOTAL NARROWBAND
14
5
9
3
2
6
3
5
1
*
2
3
4
4
4
11
1
1
1
1%
1%
1%
2%
1%
1%
1%
3%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
3%
ij
o
TOTAL BROADBAND
1463
716
747
215
316
583
348
152
133
189
405
432
475
268
284
1245
110
68
39
97%
97%
97%
96%
97%
98%
97%
92%
98%
97%
99%
98%
98%
97%
96%
97%
96%
97%
97%
g
g
gi
n
MOBILE BROADBAND ONLY
152
62
90
33
57
43
20
31
28
22
18
21
48
36
47
130
10
7
5
10%
8%
12%
15%
17%
7%
6%
18%
21%
11%
4%
5%
10%
13%
16%
10%
9%
10%
13%
a
ef
ef
ij
ij
j
k
k
kl
Other
29
18
10
5
12
10
2
9
1
6
6
6
10
4
8
27
1
1
*
2%
2%
1%
2%
4%
2%
1%
6%
1%
3%
1%
1%
2%
1%
3%
2%
1%
1%
1%
f
hj
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2141
1038
1103
309
392
820
620
262
207
294
496
570
692
424
449
1584
174
182
201
Effective Weighted Sample
xx-xxxx-xxxx
827
863
236
307
675
508
200
156
233
408
460
560
330
339
1341
166
156
191
Total
1505
738
767
224
327
597
357
166
135
195
408
441
485
277
298
1280
114
70
41
Don't know
12
5
7
1
1
4
5
2
-
1
-
2
2
4
3
8
3
*
*
1%
1%
1%
*%
*%
1%
1%
1%
-%
1%
-%
1%
*%
2%
1%
1%
3%
1%
*%
j
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2141
1807
334
1186
942
1268
672
Effective Weighted Sample
xx-xxxx-xxxx
1432
262
976
767
1053
557
Total
1505
1300
205
982
512
955
510
Ordinary phone line - dialup access
14
10
4
10
4
11
1
1%
1%
2%
1%
1%
1%
*%
Fixed Broadband ADSL through a phone line or cable
service - perhaps using a Wi-Fi router,
1310
1126
183
862
438
849
427
87%
87%
89%
88%
85%
89%
84%
f
Mobile Broadband from a mobile network - connecting
via a USB stick or dongle, or built in connectivity in a
laptop or netbook or tablet computer
319
282
37
216
101
194
118
21%
22%
18%
22%
20%
20%
23%
TOTAL NARROWBAND
14
10
4
10
4
11
1
1%
1%
2%
1%
1%
1%
*%
TOTAL BROADBAND
1463
1265
198
956
496
927
496
97%
97%
96%
97%
97%
97%
97%
MOBILE BROADBAND ONLY
152
138
15
94
58
78
69
10%
11%
7%
10%
11%
8%
14%
e
Other
29
28
1
21
8
13
16
2%
2%
1%
2%
2%
1%
3%
e
Don't know
12
10
2
4
9
8
4
1%
1%
1%
*%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Ordinary phone line - dialup access
14
5
9
3
2
6
3
5
1
*
2
3
4
4
4
11
1
1
1
1%
1%
1%
1%
1%
1%
*%
2%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
2%
o
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a
Wi-Fi router,
1310
654
656
182
260
539
328
121
104
167
387
410
427
232
236
1115
99
61
34
68%
70%
65%
71%
69%
80%
52%
37%
57%
75%
92%
84%
75%
65%
45%
69%
59%
64%
64%
b
f
f
cdf
g
gh
ghi
lmn
mn
n
p
Mobile Broadband from a mobile network
- connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer
319
157
162
58
97
118
46
42
40
36
97
97
103
52
67
280
16
15
7
16%
17%
16%
23%
26%
18%
7%
13%
22%
16%
23%
20%
18%
15%
13%
17%
10%
16%
14%
f
ef
f
g
gi
mn
n
p
TOTAL NARROWBAND
14
5
9
3
2
6
3
5
1
*
2
3
4
4
4
11
1
1
1
1%
1%
1%
1%
1%
1%
*%
2%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
2%
o
TOTAL BROADBAND
1463
716
747
215
316
583
348
152
133
189
405
432
475
268
284
1245
110
68
39
75%
77%
74%
84%
84%
87%
55%
46%
72%
85%
96%
89%
83%
75%
55%
77%
65%
71%
74%
f
f
f
g
gh
ghi
lmn
mn
n
p
p
MOBILE BROADBAND ONLY
152
62
90
33
57
43
20
31
28
22
18
21
48
36
47
130
10
7
5
8%
7%
9%
13%
15%
6%
3%
9%
15%
10%
4%
4%
8%
10%
9%
8%
6%
7%
10%
a
ef
ef
f
j
gj
j
k
k
k
Other
29
18
10
5
12
10
2
9
1
6
6
6
10
4
8
27
1
1
*
1%
2%
1%
2%
3%
2%
*%
3%
1%
3%
1%
1%
2%
1%
2%
2%
1%
1%
1%
f
f
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Don't know
12
5
7
1
1
4
5
2
-
1
-
2
2
4
3
8
3
*
*
1%
1%
1%
*%
*%
1%
1%
1%
-%
1%
-%
1%
*%
1%
1%
1%
2%
1%
*%
o
No internet access at home
421
185
235
31
47
71
272
162
46
25
13
41
83
74
222
330
52
25
13
22%
20%
23%
12%
12%
11%
43%
49%
25%
11%
3%
8%
15%
21%
43%
20%
31%
26%
24%
cde
hij
ij
j
k
kl
klm
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Ordinary phone line - dialup access
14
10
4
10
4
11
1
1%
1%
1%
1%
*%
1%
*%
f
Fixed Broadband ADSL through a phone line or cable
service - perhaps using a Wi-Fi router,
1310
1126
183
862
438
849
427
68%
67%
71%
80%
52%
72%
60%
d
f
Mobile Broadband from a mobile network - connecting
via a USB stick or dongle, or built in connectivity in a
laptop or netbook or tablet computer
319
282
37
216
101
194
118
16%
17%
14%
20%
12%
17%
17%
d
TOTAL NARROWBAND
14
10
4
10
4
11
1
1%
1%
1%
1%
*%
1%
*%
f
TOTAL BROADBAND
1463
1265
198
956
496
927
496
75%
75%
76%
88%
59%
79%
70%
d
f
MOBILE BROADBAND ONLY
152
138
15
94
58
78
69
8%
8%
6%
9%
7%
7%
10%
e
Other
29
28
1
21
8
13
16
1%
2%
*%
2%
1%
1%
2%
d
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Don't know
12
10
2
4
9
8
4
1%
1%
1%
*%
1%
1%
1%
No internet access at home
421
369
52
96
324
213
195
22%
22%
20%
9%
38%
18%
27%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2141
1038
1103
309
392
820
620
262
207
294
496
570
692
424
449
1584
174
182
201
Effective Weighted Sample
xx-xxxx-xxxx
827
863
236
307
675
508
200
156
233
408
460
560
330
339
1341
166
156
191
Total
1505
738
767
224
327
597
357
166
135
195
408
441
485
277
298
1280
114
70
41
Ordinary phone line - dialup access
10
3
7
3
2
3
3
4
1
*
1
3
2
2
3
9
-
1
1
1%
*%
1%
2%
*%
*%
1%
2%
1%
*%
*%
1%
*%
1%
1%
1%
-%
1%
2%
ij
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a
Wi-Fi router,
1292
639
652
176
257
533
325
121
103
167
378
404
418
231
234
1100
98
60
34
86%
87%
85%
79%
79%
89%
91%
73%
76%
86%
93%
92%
86%
83%
79%
86%
86%
85%
84%
cd
cd
gh
ghi
lmn
n
Mobile Broadband from a mobile network
- connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer
171
77
95
39
59
51
23
31
30
23
27
28
57
36
50
146
12
8
5
11%
10%
12%
17%
18%
8%
6%
19%
22%
12%
7%
6%
12%
13%
17%
11%
11%
12%
13%
ef
ef
ij
ij
j
k
k
kl
ISDN line - mid speed access, allows you
to make voice calls at the same time as
using the internet
2
1
2
-
-
2
-
-
-
-
-
1
1
*
-
2
-
*
-
*%
*%
*%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
-%
*%
-%
1%
-%
Other
18
13
5
5
8
4
1
8
1
4
2
3
5
3
7
16
1
*
*
1%
2%
1%
2%
2%
1%
*%
5%
1%
2%
1%
1%
1%
1%
2%
1%
1%
*%
1%
b
f
ef
j
Don't know
12
5
7
1
1
4
5
2
-
1
-
2
2
4
3
8
3
*
*
1%
1%
1%
*%
*%
1%
1%
1%
-%
1%
-%
1%
*%
2%
1%
1%
3%
1%
*%
j
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2141
1807
334
1186
942
1268
672
Effective Weighted Sample
xx-xxxx-xxxx
1432
262
976
767
1053
557
Total
1505
1300
205
982
512
955
510
Ordinary phone line - dialup access
10
7
4
8
3
10
-
1%
1%
2%
1%
1%
1%
-%
a
f
Fixed Broadband ADSL through a phone line or cable
service - perhaps using a Wi-Fi router,
1292
1109
182
848
433
837
420
86%
85%
89%
86%
85%
88%
82%
f
Mobile Broadband from a mobile network - connecting
via a USB stick or dongle, or built in connectivity in a
laptop or netbook or tablet computer
171
156
15
107
63
90
76
11%
12%
7%
11%
12%
9%
15%
b
e
ISDN line - mid speed access, allows you to make voice
calls at the same time as using the internet
2
1
1
2
1
2
-
*%
*%
1%
*%
*%
*%
-%
Other
18
18
-
14
4
8
10
1%
1%
-%
1%
1%
1%
2%
Don't know
12
10
2
4
9
8
4
1%
1%
1%
*%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
353
171
182
62
95
134
62
54
43
44
97
99
114
61
78
274
20
31
28
Effective Weighted Sample
281
140
141
48
76
109
54
43
34
33
82
81
94
46
60
233
19
28
27
Total
319
157
162
58
97
118
46
42
40
36
97
97
103
52
67
280
16
15
7
Yes
274
138
135
**
**
101
**
**
**
**
**
**
92
**
**
238
**
**
**
86%
88%
83%
**
**
86%
**
**
**
**
**
**
89%
**
**
85%
**
**
**
No
38
15
24
**
**
12
**
**
**
**
**
**
10
**
**
36
**
**
**
12%
9%
15%
**
**
10%
**
**
**
**
**
**
10%
**
**
13%
**
**
**
Don't know
7
4
3
**
**
4
**
**
**
**
**
**
1
**
**
7
**
**
**
2%
2%
2%
**
**
4%
**
**
**
**
**
**
1%
**
**
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
353
306
47
206
145
210
115
Effective Weighted Sample
281
244
38
169
121
175
95
Total
319
282
37
216
101
194
118
Yes
274
246
**
191
82
167
101
86%
87%
**
89%
80%
86%
86%
d
No
38
29
**
20
17
23
15
12%
10%
**
9%
17%
12%
12%
Don't know
7
7
**
4
3
4
2
2%
2%
**
2%
3%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes
274
138
135
49
86
101
37
38
35
34
87
81
92
43
57
238
15
14
6
14%
15%
13%
19%
23%
15%
6%
12%
19%
15%
21%
17%
16%
12%
11%
15%
9%
15%
11%
f
ef
f
g
g
mn
n
p
No
38
15
24
8
11
12
8
2
5
2
8
13
10
7
9
36
1
1
1
2%
2%
2%
3%
3%
2%
1%
1%
3%
1%
2%
3%
2%
2%
2%
2%
*%
1%
2%
f
f
g
Don't know
7
4
3
1
-
4
2
2
*
-
2
3
1
2
1
7
-
-
-
*%
*%
*%
*%
-%
1%
*%
1%
*%
-%
1%
1%
*%
*%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes
274
246
28
191
82
167
101
14%
15%
11%
18%
10%
14%
14%
d
No
38
29
9
20
17
23
15
2%
2%
3%
2%
2%
2%
2%
a
Don't know
7
7
-
4
3
4
2
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
300
150
150
53
85
113
49
47
36
41
87
81
101
50
67
230
19
29
22
Effective Weighted Sample
240
124
117
41
67
93
43
38
29
31
73
67
83
37
53
196
18
26
21
Total
274
138
135
49
86
101
37
38
35
34
87
81
92
43
57
238
15
14
6
I always use in the home
103
41
62
**
**
31
**
**
**
**
**
**
34
**
**
82
**
**
**
38%
30%
46%
**
**
30%
**
**
**
**
**
**
37%
**
**
34%
**
**
**
a
I mainly use in the home
24
9
15
**
**
9
**
**
**
**
**
**
9
**
**
21
**
**
**
9%
6%
11%
**
**
9%
**
**
**
**
**
**
10%
**
**
9%
**
**
**
I use equally in the home and outside the
home
70
38
32
**
**
25
**
**
**
**
**
**
21
**
**
63
**
**
**
26%
27%
24%
**
**
25%
**
**
**
**
**
**
23%
**
**
27%
**
**
**
I mainly use outside the home
59
39
21
**
**
29
**
**
**
**
**
**
20
**
**
56
**
**
**
22%
28%
15%
**
**
29%
**
**
**
**
**
**
21%
**
**
24%
**
**
**
b
I always use outside the home
16
11
5
**
**
7
**
**
**
**
**
**
8
**
**
15
**
**
**
6%
8%
4%
**
**
7%
**
**
**
**
**
**
8%
**
**
6%
**
**
**
Don't know
2
1
*
**
**
-
**
**
**
**
**
**
*
**
**
1
**
**
**
1%
1%
*%
**
**
-%
**
**
**
**
**
**
*%
**
**
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
300
263
37
184
115
178
100
Effective Weighted Sample
240
212
29
151
97
147
84
Total
274
246
28
191
82
167
101
I always use in the home
103
93
**
61
42
51
49
38%
38%
**
32%
51%
31%
48%
c
e
I mainly use in the home
24
20
**
17
7
20
3
9%
8%
**
9%
8%
12%
3%
f
I use equally in the home and outside the home
70
65
**
55
15
50
19
26%
27%
**
29%
18%
30%
19%
I mainly use outside the home
59
54
**
43
16
32
27
22%
22%
**
23%
20%
19%
26%
I always use outside the home
16
12
**
14
1
12
3
6%
5%
**
7%
1%
7%
3%
d
Don't know
2
1
**
1
1
2
-
1%
*%
**
*%
1%
1%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2141
1038
1103
309
392
820
620
262
207
294
496
570
692
424
449
1584
174
182
201
Effective Weighted Sample
xx-xxxx-xxxx
827
863
236
307
675
508
200
156
233
408
460
560
330
339
1341
166
156
191
Total
1505
738
767
224
327
597
357
166
135
195
408
441
485
277
298
1280
114
70
41
BT Total Broadband/ BT Yahoo/ BT
Openworld
309
152
157
40
58
131
80
23
21
39
111
115
95
53
46
257
25
15
13
21%
21%
20%
18%
18%
22%
22%
14%
16%
20%
27%
26%
20%
19%
15%
20%
22%
21%
32%
ghi
lmn
opq
Virgin Media (NTL/ Telewest/
Blueyonder)
301
162
140
47
64
125
66
25
26
50
87
79
99
59
64
267
23
6
5
20%
22%
18%
21%
19%
21%
19%
15%
19%
26%
21%
18%
20%
21%
21%
21%
20%
9%
13%
g
qr
q
Sky
252
117
136
31
72
104
45
24
21
35
83
76
85
46
45
212
19
15
6
17%
16%
18%
14%
22%
17%
13%
15%
15%
18%
20%
17%
17%
17%
15%
17%
17%
22%
15%
cf
f
Talk Talk (Carphone Warehouse)
178
82
96
16
34
70
58
22
16
22
39
40
63
30
45
151
8
12
6
12%
11%
12%
7%
10%
12%
16%
13%
12%
11%
9%
9%
13%
11%
15%
12%
7%
18%
16%
c
cde
k
p
op
p
BT (other/ unspecified)
74
32
42
16
12
24
22
9
8
8
11
22
21
17
14
63
8
1
2
5%
4%
5%
7%
4%
4%
6%
6%
6%
4%
3%
5%
4%
6%
5%
5%
7%
2%
5%
q
Orange
62
24
38
10
11
30
11
9
11
5
17
14
15
23
10
55
1
4
1
4%
3%
5%
4%
3%
5%
3%
6%
8%
3%
4%
3%
3%
8%
3%
4%
1%
6%
3%
ij
kln
p
O2
51
35
15
11
21
13
6
6
6
4
12
16
13
7
15
45
4
1
1
3%
5%
2%
5%
6%
2%
2%
4%
5%
2%
3%
4%
3%
2%
5%
3%
4%
1%
2%
b
ef
ef
AOL
42
20
21
10
1
17
14
4
2
5
10
14
12
8
7
34
5
2
1
3%
3%
3%
4%
*%
3%
4%
2%
2%
3%
2%
3%
2%
3%
2%
3%
4%
3%
2%
d
d
d
'3'
41
20
21
8
13
14
7
9
8
6
5
4
14
10
14
30
5
5
1
3%
3%
3%
4%
4%
2%
2%
5%
6%
3%
1%
1%
3%
4%
5%
2%
4%
6%
4%
j
j
k
k
k
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2141
1038
1103
309
392
820
620
262
207
294
496
570
692
424
449
1584
174
182
201
Effective Weighted Sample
xx-xxxx-xxxx
827
863
236
307
675
508
200
156
233
408
460
560
330
339
1341
166
156
191
Total
1505
738
767
224
327
597
357
166
135
195
408
441
485
277
298
1280
114
70
41
Vodafone
32
16
16
6
13
8
5
9
7
4
1
2
9
6
15
30
2
-
-
2%
2%
2%
2%
4%
1%
1%
5%
5%
2%
*%
*%
2%
2%
5%
2%
2%
-%
-%
ef
j
j
j
k
k
klm
r
T-Mobile
23
14
9
3
7
12
2
4
2
4
2
8
9
3
4
20
3
1
-
2%
2%
1%
1%
2%
2%
*%
2%
2%
2%
1%
2%
2%
1%
1%
2%
2%
1%
-%
f
f
j
r
Plusnet
21
9
12
3
3
9
5
1
2
3
7
9
9
2
1
19
-
2
-
1%
1%
2%
2%
1%
1%
1%
*%
1%
2%
2%
2%
2%
1%
*%
1%
-%
2%
-%
n
r
BT Infinity
15
9
6
4
4
5
2
-
1
1
4
5
5
1
5
12
-
1
2
1%
1%
1%
2%
1%
1%
1%
-%
1%
*%
1%
1%
1%
*%
2%
1%
-%
2%
5%
op
Other
55
23
32
8
8
20
18
12
1
6
8
20
23
6
5
47
4
4
*
4%
3%
4%
4%
3%
3%
5%
7%
1%
3%
2%
5%
5%
2%
2%
4%
4%
5%
1%
hij
n
n
r
r
Don't know
49
21
27
12
6
15
16
9
2
2
9
16
14
9
9
38
8
1
1
3%
3%
4%
5%
2%
2%
5%
5%
1%
1%
2%
4%
3%
3%
3%
3%
7%
2%
3%
de
de
hij
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2141
1807
334
1186
942
1268
672
Effective Weighted Sample
xx-xxxx-xxxx
1432
262
976
767
1053
557
Total
1505
1300
205
982
512
955
510
BT Total Broadband/ BT Yahoo/ BT Openworld
309
230
79
206
102
205
92
21%
18%
39%
21%
20%
21%
18%
a
Virgin Media (NTL/ Telewest/ Blueyonder)
301
291
10
201
99
193
104
20%
22%
5%
20%
19%
20%
20%
b
Sky
252
240
12
177
73
148
98
17%
18%
6%
18%
14%
15%
19%
b
d
Talk Talk (Carphone Warehouse)
178
160
18
106
71
112
59
12%
12%
9%
11%
14%
12%
12%
c
BT (other/ unspecified)
74
54
20
44
30
53
19
5%
4%
10%
4%
6%
6%
4%
a
Orange
62
46
16
42
20
43
18
4%
4%
8%
4%
4%
4%
4%
a
O2
51
48
3
37
14
30
20
3%
4%
1%
4%
3%
3%
4%
AOL
42
33
9
29
13
28
13
3%
3%
4%
3%
3%
3%
3%
'3'
41
37
5
25
16
19
21
3%
3%
2%
3%
3%
2%
4%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2141
1807
334
1186
942
1268
672
Effective Weighted Sample
xx-xxxx-xxxx
1432
262
976
767
1053
557
Total
1505
1300
205
982
512
955
510
Vodafone
32
27
5
20
12
17
15
2%
2%
2%
2%
2%
2%
3%
T-Mobile
23
23
1
16
7
10
13
2%
2%
*%
2%
1%
1%
3%
e
Plusnet
21
16
5
14
7
16
5
1%
1%
2%
1%
1%
2%
1%
BT Infinity
15
14
2
13
3
5
8
1%
1%
1%
1%
1%
1%
2%
e
Other
55
41
14
26
25
41
14
4%
3%
7%
3%
5%
4%
3%
a
c
Don't know
49
42
7
28
20
37
10
3%
3%
3%
3%
4%
4%
2%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QENEW11) SHOWCARD What is the headline speed or advertised speed of your main home internet connection? (SINGLE CODE)
Base : Those with access to the internet at home who are BT or Virgin Media customers for their internet service
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
r
Unweighted total
1026
522
504
152
169
404
301
98
91
152
271
294
333
195
200
764
90
60
112
Effective Weighted Sample
817
420
397
117
135
332
249
78
71
117
223
235
274
156
153
654
86
52
107
Total
700
356
344
106
138
285
170
57
57
98
214
221
220
129
128
599
55
23
22
Up to 512kb
3
2
1
-
-
2
1
**
**
1
-
1
1
-
1
3
**
**
-
*%
1%
*%
-%
-%
1%
1%
**
**
1%
-%
1%
1%
-%
1%
1%
**
**
-%
Up to 1MB
5
2
3
1
1
2
1
**
**
-
1
1
2
1
1
5
**
**
-
1%
1%
1%
1%
1%
1%
1%
**
**
-%
1%
*%
1%
1%
1%
1%
**
**
-%
Up to 2MB
13
9
5
1
1
5
6
**
**
2
3
3
6
3
2
11
**
**
1
2%
2%
1%
1%
1%
2%
4%
**
**
2%
1%
1%
3%
2%
1%
2%
**
**
3%
Up to 4MB
10
8
3
2
1
6
1
**
**
3
4
2
4
2
2
8
**
**
-
1%
2%
1%
2%
1%
2%
*%
**
**
3%
2%
1%
2%
2%
1%
1%
**
**
-%
Up to 8MB
45
28
17
4
11
19
11
**
**
3
17
22
10
4
9
37
**
**
2
6%
8%
5%
3%
8%
7%
7%
**
**
3%
8%
10%
5%
3%
7%
6%
**
**
9%
lm
Up to 10MB
55
39
15
5
13
27
9
**
**
10
20
16
19
7
13
50
**
**
1
8%
11%
4%
5%
10%
10%
5%
**
**
10%
9%
7%
9%
5%
10%
8%
**
**
4%
b
f
Up to 16MB
16
9
7
1
8
4
3
**
**
3
10
8
5
1
1
14
**
**
1
2%
2%
2%
1%
6%
1%
2%
**
**
3%
5%
4%
2%
1%
1%
2%
**
**
3%
ef
Up to 20MB
88
52
36
15
15
40
17
**
**
8
25
26
26
16
19
74
**
**
3
13%
14%
10%
14%
11%
14%
10%
**
**
8%
12%
12%
12%
12%
15%
12%
**
**
13%
Up to 30MB
18
12
6
7
3
5
2
**
**
3
5
4
6
3
4
14
**
**
1
3%
3%
2%
7%
2%
2%
1%
**
**
3%
2%
2%
3%
3%
3%
2%
**
**
4%
ef
Up to 40MB
10
6
4
*
*
6
3
**
**
2
3
1
6
2
1
8
**
**
1
1%
2%
1%
*%
*%
2%
2%
**
**
2%
1%
1%
3%
1%
1%
1%
**
**
4%
o
Up to 50MB
14
6
8
1
3
8
2
**
**
1
6
5
6
2
*
11
**
**
1
2%
2%
2%
1%
2%
3%
1%
**
**
1%
3%
2%
3%
2%
*%
2%
**
**
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QENEW11) SHOWCARD What is the headline speed or advertised speed of your main home internet connection? (SINGLE CODE)
Base : Those with access to the internet at home who are BT or Virgin Media customers for their internet service
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
r
Unweighted total
1026
522
504
152
169
404
301
98
91
152
271
294
333
195
200
764
90
60
112
Effective Weighted Sample
817
420
397
117
135
332
249
78
71
117
223
235
274
156
153
654
86
52
107
Total
700
356
344
106
138
285
170
57
57
98
214
221
220
129
128
599
55
23
22
Up to 100MB
7
4
3
1
2
2
2
**
**
1
2
2
1
2
1
5
**
**
*
1%
1%
1%
1%
1%
1%
1%
**
**
1%
1%
1%
1%
2%
1%
1%
**
**
2%
Over 100MB
3
1
2
1
1
*
1
**
**
-
*
*
2
-
1
3
**
**
*
*%
*%
1%
1%
1%
*%
*%
**
**
-%
*%
*%
1%
-%
1%
*%
**
**
1%
Don't know
413
179
233
66
78
159
110
**
**
62
117
129
125
85
73
355
**
**
12
59%
50%
68%
62%
56%
56%
65%
**
**
63%
55%
58%
57%
66%
57%
59%
**
**
54%
a
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QENEW11) SHOWCARD What is the headline speed or advertised speed of your main home internet connection? (SINGLE CODE)
Base : Those with access to the internet at home who are BT or Virgin Media customers for their internet service
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1026
841
185
580
441
616
298
Effective Weighted Sample
817
678
140
478
366
523
250
Total
700
589
111
463
234
455
223
Up to 512kb
3
3
-
3
-
2
1
*%
1%
-%
1%
-%
*%
1%
Up to 1MB
5
2
3
3
2
4
1
1%
*%
3%
1%
1%
1%
*%
a
Up to 2MB
13
10
4
6
7
10
2
2%
2%
3%
1%
3%
2%
1%
Up to 4MB
10
9
1
9
1
7
3
1%
2%
1%
2%
1%
2%
1%
Up to 8MB
45
33
12
32
12
35
8
6%
6%
10%
7%
5%
8%
3%
a
f
Up to 10MB
55
51
4
41
14
33
20
8%
9%
3%
9%
6%
7%
9%
b
Up to 16MB
16
15
1
12
4
9
6
2%
3%
1%
3%
2%
2%
3%
Up to 20MB
88
79
9
57
30
48
36
13%
13%
8%
12%
13%
11%
16%
e
Up to 30MB
18
15
3
10
8
9
8
3%
3%
2%
2%
3%
2%
4%
Up to 40MB
10
9
1
8
2
6
3
1%
1%
1%
2%
1%
1%
1%
Up to 50MB
14
13
1
11
3
8
5
2%
2%
1%
2%
1%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QENEW11) SHOWCARD What is the headline speed or advertised speed of your main home internet connection? (SINGLE CODE)
Base : Those with access to the internet at home who are BT or Virgin Media customers for their internet service
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1026
841
185
580
441
616
298
Effective Weighted Sample
817
678
140
478
366
523
250
Total
700
589
111
463
234
455
223
Up to 100MB
7
3
4
4
2
6
1
1%
1%
3%
1%
1%
1%
*%
a
Over 100MB
3
3
-
1
2
2
1
*%
1%
-%
*%
1%
*%
1%
Don't know
413
343
70
265
145
275
126
59%
58%
63%
57%
62%
60%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1711
842
869
256
304
694
457
158
142
229
442
479
555
339
333
1270
135
142
164
Effective Weighted Sample
1364
673
691
199
239
571
376
119
110
186
363
389
452
274
251
1089
128
121
157
Total
1188
591
598
178
244
503
263
95
86
148
362
375
383
217
210
1015
87
54
32
1
95
34
61
8
27
29
31
18
13
15
9
13
29
18
34
80
7
5
2
8%
6%
10%
5%
11%
6%
12%
19%
16%
10%
3%
3%
8%
8%
16%
8%
8%
10%
7%
a
ce
ce
ij
j
j
k
k
klm
2
670
326
344
46
166
280
178
54
55
81
219
235
206
112
115
577
49
29
15
56%
55%
58%
26%
68%
56%
68%
57%
64%
55%
61%
63%
54%
52%
55%
57%
56%
53%
46%
ce
c
ce
lm
r
3
241
125
116
55
33
116
36
10
14
29
74
71
86
46
39
201
20
12
8
20%
21%
19%
31%
14%
23%
14%
10%
16%
20%
20%
19%
22%
21%
18%
20%
23%
21%
24%
def
df
g
g
4
132
71
60
47
14
56
15
7
2
17
46
47
41
31
12
111
7
8
5
11%
12%
10%
26%
6%
11%
6%
7%
2%
11%
13%
12%
11%
14%
6%
11%
8%
15%
17%
def
df
h
h
n
n
n
op
5 or more
51
35
16
22
4
22
3
7
2
6
13
10
21
10
10
45
4
*
2
4%
6%
3%
12%
2%
4%
1%
7%
2%
4%
4%
3%
5%
5%
5%
4%
5%
1%
6%
b
def
df
q
Mean number of people
2.5
2.6
2.4
3.2
2.2
2.6
2.2
2.3
2.2
2.5
2.5
2.5
2.5
2.6
2.3
2.5
2.5
2.4
2.7
b
def
df
h
gh
n
n
n
oq
Standard deviation
1.03
1.10
.94
1.16
.76
1.02
.89
1.25
1.11
1.11
.89
.86
1.06
1.14
1.09
1.02
1.12
.90
1.07
Standard error
.02
.04
.03
.07
.04
.04
.04
.10
.09
.07
.04
.04
.04
.06
.06
.03
.10
.08
.08
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1711
1437
274
977
722
1018
529
Effective Weighted Sample
1364
1150
216
814
589
856
443
Total
1188
1020
169
795
384
765
391
1
95
83
12
47
48
61
32
8%
8%
7%
6%
13%
8%
8%
c
2
670
569
101
468
196
441
214
56%
56%
60%
59%
51%
58%
55%
d
3
241
207
33
166
72
151
82
20%
20%
20%
21%
19%
20%
21%
4
132
114
17
87
44
86
40
11%
11%
10%
11%
11%
11%
10%
5 or more
51
46
5
27
24
26
24
4%
5%
3%
3%
6%
3%
6%
c
e
Mean number of people
2.5
2.5
2.4
2.5
2.5
2.5
2.5
Standard deviation
1.03
1.05
.88
.95
1.18
.99
1.09
Standard error
.02
.03
.05
.03
.04
.03
.05
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
317
150
167
61
89
122
45
43
36
41
89
90
103
53
70
246
17
29
25
Effective Weighted Sample
252
122
130
47
71
99
40
35
28
31
74
74
84
40
54
209
16
26
24
Total
290
139
151
57
93
108
33
35
34
34
89
89
94
47
60
256
13
14
6
1
79
35
44
**
**
30
**
**
**
**
**
**
22
**
**
70
**
**
**
27%
26%
29%
**
**
28%
**
**
**
**
**
**
23%
**
**
27%
**
**
**
2
144
69
75
**
**
50
**
**
**
**
**
**
50
**
**
124
**
**
**
50%
50%
50%
**
**
46%
**
**
**
**
**
**
53%
**
**
49%
**
**
**
3
41
21
20
**
**
19
**
**
**
**
**
**
11
**
**
36
**
**
**
14%
15%
13%
**
**
17%
**
**
**
**
**
**
12%
**
**
14%
**
**
**
4
20
11
9
**
**
8
**
**
**
**
**
**
8
**
**
20
**
**
**
7%
8%
6%
**
**
8%
**
**
**
**
**
**
8%
**
**
8%
**
**
**
5 or more
6
3
3
**
**
1
**
**
**
**
**
**
3
**
**
6
**
**
**
2%
2%
2%
**
**
1%
**
**
**
**
**
**
3%
**
**
2%
**
**
**
Mean number of people
2.1
2.1
2.0
**
**
2.1
**
**
**
**
**
**
2.2
**
**
2.1
**
**
**
Standard deviation
.97
1.01
.92
**
**
.92
**
**
**
**
**
**
.98
**
**
1.00
**
**
**
Standard error
.05
.08
.07
**
**
.08
**
**
**
**
**
**
.10
**
**
.06
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
~f
Unweighted total
317
274
43
184
131
193
99
Effective Weighted Sample
252
218
35
151
109
161
82
Total
290
256
34
196
93
179
105
1
79
64
**
52
26
52
**
27%
25%
**
27%
28%
29%
**
2
144
130
**
101
42
90
**
50%
51%
**
52%
45%
50%
**
3
41
39
**
27
14
25
**
14%
15%
**
14%
15%
14%
**
4
20
18
**
15
5
10
**
7%
7%
**
8%
6%
6%
**
5 or more
6
6
**
1
5
3
**
2%
2%
**
*%
5%
2%
**
c
Mean number of people
2.1
2.1
**
2.0
2.2
2.0
**
Standard deviation
.97
.97
**
.86
1.16
.90
**
Standard error
.05
.06
**
.06
.10
.06
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
703
318
385
40
59
102
502
291
72
39
18
72
130
131
368
473
84
80
66
Effective Weighted Sample
568
250
317
32
47
86
420
237
57
32
15
55
103
107
303
410
81
67
64
Total
421
185
235
31
47
71
272
162
46
25
13
41
83
74
222
330
52
25
13
Certain to
12
5
7
**
**
1
3
2
**
**
**
**
1
1
6
9
**
**
**
3%
3%
3%
**
**
2%
1%
1%
**
**
**
**
1%
1%
3%
3%
**
**
**
Very likely
13
7
6
**
**
3
3
5
**
**
**
**
6
2
4
10
**
**
**
3%
4%
3%
**
**
5%
1%
3%
**
**
**
**
7%
2%
2%
3%
**
**
**
f
n
Likely
36
18
17
**
**
10
5
9
**
**
**
**
9
6
16
30
**
**
**
8%
10%
7%
**
**
14%
2%
6%
**
**
**
**
11%
8%
7%
9%
**
**
**
f
Unlikely
28
14
15
**
**
9
10
9
**
**
**
**
5
5
18
18
**
**
**
7%
7%
6%
**
**
13%
4%
6%
**
**
**
**
6%
6%
8%
5%
**
**
**
f
Very unlikely
64
31
33
**
**
14
36
22
**
**
**
**
19
9
33
53
**
**
**
15%
17%
14%
**
**
20%
13%
14%
**
**
**
**
23%
12%
15%
16%
**
**
**
m
Certain not to
231
94
137
**
**
21
199
103
**
**
**
**
38
41
126
182
**
**
**
55%
51%
58%
**
**
30%
73%
63%
**
**
**
**
46%
56%
57%
55%
**
**
**
e
l
Don't know
38
17
21
**
**
11
16
12
**
**
**
**
5
10
18
29
**
**
**
9%
9%
9%
**
**
15%
6%
7%
**
**
**
**
6%
14%
8%
9%
**
**
**
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
703
594
109
114
587
346
291
Effective Weighted Sample
568
483
89
94
492
288
251
Total
421
369
52
96
324
213
195
Certain to
12
10
1
5
6
8
3
3%
3%
3%
6%
2%
4%
2%
d
Very likely
13
12
1
5
8
6
7
3%
3%
2%
6%
2%
3%
4%
Likely
36
34
2
18
17
16
18
8%
9%
3%
19%
5%
8%
9%
d
Unlikely
28
25
4
10
18
11
17
7%
7%
7%
11%
6%
5%
9%
Very unlikely
64
58
6
16
47
27
35
15%
16%
11%
17%
14%
13%
18%
Certain not to
231
197
33
27
203
125
97
55%
53%
64%
29%
63%
59%
50%
c
f
Don't know
38
34
4
13
25
19
18
9%
9%
9%
13%
8%
9%
9%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
563
250
313
20
24
64
455
244
57
30
8
54
104
102
302
378
69
60
56
Effective Weighted Sample
459
199
260
15
19
53
380
201
44
24
7
43
82
83
251
332
67
52
54
Total
323
138
184
15
17
45
245
134
36
17
4
27
62
55
177
253
42
17
11
No need
189
86
103
**
**
**
153
74
**
**
**
**
39
35
95
150
**
**
**
59%
62%
56%
**
**
**
62%
55%
**
**
**
**
62%
64%
54%
59%
**
**
**
Don't want a computer
86
38
48
**
**
**
77
37
**
**
**
**
18
13
45
59
**
**
**
27%
27%
26%
**
**
**
31%
27%
**
**
**
**
28%
23%
26%
23%
**
**
**
Don't know how you use computers
75
27
48
**
**
**
64
36
**
**
**
**
9
11
52
53
**
**
**
23%
19%
26%
**
**
**
26%
27%
**
**
**
**
14%
20%
29%
21%
**
**
**
l
Too old to use the internet
74
33
41
**
**
**
71
33
**
**
**
**
6
15
45
52
**
**
**
23%
24%
22%
**
**
**
29%
25%
**
**
**
**
10%
27%
25%
20%
**
**
**
l
l
Too expensive to set up
58
30
28
**
**
**
19
29
**
**
**
**
11
8
37
45
**
**
**
18%
22%
15%
**
**
**
8%
21%
**
**
**
**
17%
15%
21%
18%
**
**
**
Computer is too expensive to buy
27
12
15
**
**
**
12
14
**
**
**
**
5
3
19
19
**
**
**
8%
9%
8%
**
**
**
5%
10%
**
**
**
**
8%
5%
11%
8%
**
**
**
Friends/ family member checks things on
the internet for me
21
8
13
**
**
**
16
6
**
**
**
**
6
4
11
18
**
**
**
6%
6%
7%
**
**
**
7%
5%
**
**
**
**
9%
7%
6%
7%
**
**
**
Charges are too expensive
18
6
13
**
**
**
3
6
**
**
**
**
5
1
12
14
**
**
**
6%
4%
7%
**
**
**
1%
4%
**
**
**
**
8%
2%
7%
5%
**
**
**
Don't have a phone line
14
4
10
**
**
**
5
7
**
**
**
**
1
1
12
11
**
**
**
4%
3%
5%
**
**
**
2%
5%
**
**
**
**
1%
2%
7%
4%
**
**
**
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
563
250
313
20
24
64
455
244
57
30
8
54
104
102
302
378
69
60
56
Effective Weighted Sample
459
199
260
15
19
53
380
201
44
24
7
43
82
83
251
332
67
52
54
Total
323
138
184
15
17
45
245
134
36
17
4
27
62
55
177
253
42
17
11
Satisfied with using the internet
elsewhere
11
5
5
**
**
**
2
3
**
**
**
**
5
1
4
8
**
**
**
3%
4%
3%
**
**
**
1%
2%
**
**
**
**
9%
2%
2%
3%
**
**
**
n
Worries/ concerns about privacy issues
4
2
2
**
**
**
4
1
**
**
**
**
1
2
1
3
**
**
**
1%
1%
1%
**
**
**
2%
1%
**
**
**
**
1%
3%
1%
1%
**
**
**
Satisfied with using the internet at work
3
1
2
**
**
**
*
-
**
**
**
**
2
*
-
1
**
**
**
1%
*%
1%
**
**
**
*%
-%
**
**
**
**
3%
*%
-%
*%
**
**
**
n
Concerned about security/ fraud
3
1
2
**
**
**
2
1
**
**
**
**
*
1
1
2
**
**
**
1%
1%
1%
**
**
**
1%
1%
**
**
**
**
1%
1%
1%
1%
**
**
**
My computer is out of date
1
1
-
**
**
**
*
1
**
**
**
**
-
-
1
*
**
**
**
*%
1%
-%
**
**
**
*%
1%
**
**
**
**
-%
-%
1%
*%
**
**
**
Other
26
13
13
**
**
**
21
10
**
**
**
**
8
3
12
18
**
**
**
8%
10%
7%
**
**
**
9%
8%
**
**
**
**
12%
5%
7%
7%
**
**
**
Don't know
1
-
1
**
**
**
1
1
**
**
**
**
-
-
1
1
**
**
**
*%
-%
*%
**
**
**
*%
1%
**
**
**
**
-%
-%
*%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
563
473
90
65
496
276
231
Effective Weighted Sample
459
388
74
54
416
232
201
Total
323
280
43
54
267
163
149
No need
189
161
**
**
157
102
80
59%
57%
**
**
59%
62%
54%
Don't want a computer
86
71
**
**
75
48
32
27%
25%
**
**
28%
29%
22%
Don't know how you use computers
75
68
**
**
67
33
37
23%
24%
**
**
25%
20%
25%
Too old to use the internet
74
64
**
**
69
38
32
23%
23%
**
**
26%
23%
21%
Too expensive to set up
58
51
**
**
42
25
32
18%
18%
**
**
16%
15%
22%
Computer is too expensive to buy
27
24
**
**
19
13
13
8%
9%
**
**
7%
8%
9%
Friends/ family member checks things on the internet for
me
21
17
**
**
18
13
7
6%
6%
**
**
7%
8%
5%
Charges are too expensive
18
17
**
**
10
11
7
6%
6%
**
**
4%
6%
5%
Don't have a phone line
14
14
**
**
11
4
9
4%
5%
**
**
4%
3%
6%
Satisfied with using the internet elsewhere
11
11
**
**
4
5
6
3%
4%
**
**
1%
3%
4%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
563
473
90
65
496
276
231
Effective Weighted Sample
459
388
74
54
416
232
201
Total
323
280
43
54
267
163
149
Worries/ concerns about privacy issues
4
4
**
**
4
2
2
1%
1%
**
**
1%
1%
1%
Satisfied with using the internet at work
3
2
**
**
*
1
2
1%
1%
**
**
*%
1%
1%
Concerned about security/ fraud
3
2
**
**
3
1
2
1%
1%
**
**
1%
1%
1%
My computer is out of date
1
*
**
**
1
1
*
*%
*%
**
**
*%
*%
*%
Other
26
23
**
**
22
12
13
8%
8%
**
**
8%
8%
8%
Don't know
1
1
**
**
1
-
1
*%
*%
**
**
*%
-%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
563
250
313
20
24
64
455
244
57
30
8
54
104
102
302
378
69
60
56
Effective Weighted Sample
459
199
260
15
19
53
380
201
44
24
7
43
82
83
251
332
67
52
54
Total
323
138
184
15
17
45
245
134
36
17
4
27
62
55
177
253
42
17
11
No need
121
52
68
**
**
**
100
47
**
**
**
**
25
24
58
101
**
**
**
37%
38%
37%
**
**
**
41%
35%
**
**
**
**
40%
43%
32%
40%
**
**
**
Too old to use the internet
44
19
25
**
**
**
44
22
**
**
**
**
4
10
26
34
**
**
**
14%
14%
14%
**
**
**
18%
16%
**
**
**
**
7%
19%
15%
14%
**
**
**
l
Don't want a computer
39
16
23
**
**
**
35
16
**
**
**
**
8
6
19
28
**
**
**
12%
12%
12%
**
**
**
14%
12%
**
**
**
**
13%
10%
11%
11%
**
**
**
Don't know how you use computers
37
13
23
**
**
**
32
16
**
**
**
**
3
7
26
27
**
**
**
11%
10%
13%
**
**
**
13%
12%
**
**
**
**
5%
12%
15%
11%
**
**
**
l
Too expensive to set up
31
14
17
**
**
**
8
15
**
**
**
**
7
3
21
24
**
**
**
10%
10%
9%
**
**
**
3%
12%
**
**
**
**
11%
5%
12%
10%
**
**
**
Charges are too expensive
9
3
6
**
**
**
1
4
**
**
**
**
2
1
7
8
**
**
**
3%
2%
3%
**
**
**
*%
3%
**
**
**
**
3%
1%
4%
3%
**
**
**
Computer is too expensive to buy
8
4
4
**
**
**
3
4
**
**
**
**
-
*
8
5
**
**
**
3%
3%
2%
**
**
**
1%
3%
**
**
**
**
-%
1%
4%
2%
**
**
**
Friends/family member checks things on
the internet for me
7
4
3
**
**
**
5
2
**
**
**
**
4
1
2
6
**
**
**
2%
3%
2%
**
**
**
2%
1%
**
**
**
**
6%
2%
1%
2%
**
**
**
n
Satisfied with using the internet
elsewhere
5
2
3
**
**
**
1
1
**
**
**
**
3
1
1
4
**
**
**
2%
2%
2%
**
**
**
*%
*%
**
**
**
**
4%
2%
1%
2%
**
**
**
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
563
250
313
20
24
64
455
244
57
30
8
54
104
102
302
378
69
60
56
Effective Weighted Sample
459
199
260
15
19
53
380
201
44
24
7
43
82
83
251
332
67
52
54
Total
323
138
184
15
17
45
245
134
36
17
4
27
62
55
177
253
42
17
11
Satisfied with using the internet at work
1
1
1
**
**
**
*
-
**
**
**
**
1
*
-
-
**
**
**
*%
*%
*%
**
**
**
*%
-%
**
**
**
**
2%
*%
-%
-%
**
**
**
n
Don't have a phone line
1
1
1
**
**
**
-
1
**
**
**
**
-
-
1
1
**
**
**
*%
*%
*%
**
**
**
-%
*%
**
**
**
**
-%
-%
1%
*%
**
**
**
My computer is out of date
1
1
-
**
**
**
-
1
**
**
**
**
-
-
1
-
**
**
**
*%
*%
-%
**
**
**
-%
*%
**
**
**
**
-%
-%
*%
-%
**
**
**
Other
18
8
9
**
**
**
14
6
**
**
**
**
6
2
7
12
**
**
**
5%
6%
5%
**
**
**
6%
4%
**
**
**
**
9%
3%
4%
5%
**
**
**
Don't know
1
-
1
**
**
**
1
1
**
**
**
**
-
-
1
1
**
**
**
*%
-%
*%
**
**
**
*%
1%
**
**
**
**
-%
-%
*%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
563
473
90
65
496
276
231
Effective Weighted Sample
459
388
74
54
416
232
201
Total
323
280
43
54
267
163
149
No need
121
103
**
**
102
65
52
37%
37%
**
**
38%
40%
35%
Too old to use the internet
44
38
**
**
43
21
22
14%
14%
**
**
16%
13%
15%
Don't want a computer
39
30
**
**
33
24
13
12%
11%
**
**
12%
14%
9%
Don't know how you use computers
37
34
**
**
34
17
18
11%
12%
**
**
13%
11%
12%
Too expensive to set up
31
28
**
**
21
9
22
10%
10%
**
**
8%
6%
15%
e
Charges are too expensive
9
9
**
**
4
5
4
3%
3%
**
**
1%
3%
3%
Computer is too expensive to buy
8
7
**
**
5
4
4
3%
2%
**
**
2%
3%
3%
Friends/family member checks things on the internet for
me
7
7
**
**
5
5
2
2%
2%
**
**
2%
3%
2%
Satisfied with using the internet elsewhere
5
5
**
**
2
2
3
2%
2%
**
**
1%
1%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
563
473
90
65
496
276
231
Effective Weighted Sample
459
388
74
54
416
232
201
Total
323
280
43
54
267
163
149
Satisfied with using the internet at work
1
1
**
**
*
1
-
*%
*%
**
**
*%
1%
-%
Don't have a phone line
1
1
**
**
1
-
1
*%
*%
**
**
*%
-%
1%
My computer is out of date
1
-
**
**
1
1
-
*%
-%
**
**
*%
*%
-%
Other
18
15
**
**
16
10
7
5%
5%
**
**
6%
6%
5%
Don't know
1
1
**
**
1
-
1
*%
*%
**
**
*%
-%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22). SHOWCARD Thinking about personal computers or PCs, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Using the keyboard
55
26
29
1
2
11
41
21
5
4
3
3
11
16
25
43
7
3
1
3%
3%
3%
*%
1%
2%
6%
6%
3%
2%
1%
1%
2%
4%
5%
3%
4%
3%
3%
cde
ij
j
kl
kl
Using the mouse
52
20
32
1
4
8
40
19
8
3
2
6
11
14
22
43
5
3
1
3%
2%
3%
*%
1%
1%
6%
6%
4%
1%
*%
1%
2%
4%
4%
3%
3%
3%
3%
cde
ij
ij
k
kl
Seeing the letters and symbols on the
keyboard
27
9
18
-
-
3
24
13
2
1
1
3
5
6
13
21
2
2
1
1%
1%
2%
-%
-%
*%
4%
4%
1%
1%
*%
1%
1%
2%
3%
1%
1%
2%
2%
cde
hij
kl
Seeing the monitor display
26
12
14
-
-
5
21
12
-
2
2
2
7
7
10
19
4
3
1
1%
1%
1%
-%
-%
1%
3%
4%
-%
1%
*%
*%
1%
2%
2%
1%
2%
3%
1%
cde
hij
k
k
o
Any other difficulties
24
10
14
-
2
8
13
5
3
1
2
6
4
6
8
21
2
*
*
1%
1%
1%
-%
1%
1%
2%
1%
2%
*%
*%
1%
1%
2%
1%
1%
1%
*%
1%
c
No, none
1702
821
881
248
364
631
460
246
160
210
411
456
528
299
414
1435
133
86
48
88%
88%
87%
97%
97%
94%
72%
74%
87%
95%
98%
94%
92%
84%
79%
89%
79%
90%
90%
f
f
f
g
gh
gh
mn
mn
n
p
p
p
Don't know
132
63
70
7
5
16
104
53
10
4
3
15
19
28
69
101
25
4
3
7%
7%
7%
3%
1%
2%
16%
16%
5%
2%
1%
3%
3%
8%
13%
6%
15%
4%
5%
cde
hij
ij
kl
klm
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22). SHOWCARD Thinking about personal computers or PCs, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Using the keyboard
55
52
3
12
43
33
20
3%
3%
1%
1%
5%
3%
3%
c
Using the mouse
52
45
7
11
42
33
18
3%
3%
3%
1%
5%
3%
3%
c
Seeing the letters and symbols on the keyboard
27
24
4
2
26
15
11
1%
1%
1%
*%
3%
1%
2%
c
Seeing the monitor display
26
23
3
4
22
16
9
1%
1%
1%
*%
3%
1%
1%
c
Any other difficulties
24
19
5
11
12
16
7
1%
1%
2%
1%
1%
1%
1%
No, none
1702
1480
222
1029
664
1035
619
88%
88%
86%
95%
79%
88%
87%
d
Don't know
132
112
21
20
111
76
54
7%
7%
8%
2%
13%
6%
8%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes
1451
735
715
220
327
552
351
180
125
176
391
436
468
251
292
1246
109
62
34
75%
79%
71%
86%
87%
82%
55%
55%
69%
79%
93%
90%
82%
71%
56%
77%
65%
65%
63%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
No
472
187
285
35
49
117
271
143
57
45
30
47
101
102
221
362
59
32
19
24%
20%
28%
14%
13%
17%
43%
43%
31%
20%
7%
10%
18%
29%
42%
22%
35%
34%
35%
a
cde
hij
ij
j
k
kl
klm
o
o
o
Don't know
16
8
9
*
*
2
14
7
*
1
-
4
2
2
8
14
*
1
1
1%
1%
1%
*%
*%
*%
2%
2%
*%
1%
-%
1%
*%
1%
2%
1%
*%
1%
2%
cde
hj
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes
1451
1255
196
931
511
908
509
75%
75%
76%
86%
60%
77%
72%
d
f
No
472
410
62
150
318
255
198
24%
24%
24%
14%
38%
22%
28%
c
e
Don't know
16
15
1
*
16
12
3
1%
1%
*%
*%
2%
1%
*%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes
534
286
248
95
121
222
95
43
26
59
191
210
195
69
60
465
28
27
14
28%
31%
25%
37%
32%
33%
15%
13%
14%
27%
45%
43%
34%
19%
11%
29%
17%
28%
26%
b
f
f
f
gh
ghi
lmn
mn
n
p
p
p
No
1362
616
747
158
250
435
519
282
154
158
227
269
368
272
450
1121
139
65
37
70%
66%
74%
62%
66%
65%
82%
85%
84%
71%
54%
55%
64%
76%
86%
69%
82%
68%
70%
a
cde
ij
ij
j
k
kl
klm
oqr
Don't know
43
28
15
2
6
14
21
6
3
4
3
8
8
15
11
35
2
4
2
2%
3%
1%
1%
1%
2%
3%
2%
2%
2%
1%
2%
1%
4%
2%
2%
1%
4%
4%
b
c
kl
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes
534
475
59
367
164
349
171
28%
28%
23%
34%
19%
30%
24%
b
d
f
No
1362
1170
192
695
660
803
522
70%
70%
74%
64%
78%
68%
74%
c
e
Don't know
43
35
8
20
21
23
18
2%
2%
3%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : Those with access to internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
~n
o
~p
~q
~r
Unweighted total
771
406
365
137
151
306
177
73
47
98
231
278
278
115
98
587
44
67
73
Effective Weighted Sample
613
325
288
105
118
257
146
57
37
74
192
226
223
93
73
502
42
58
70
Total
534
286
248
95
121
222
95
43
26
59
191
210
195
69
60
465
28
27
14
Yes & currently using
421
223
198
76
101
171
73
**
**
**
157
175
155
50
**
370
**
**
**
79%
78%
80%
80%
83%
77%
77%
**
**
**
82%
83%
80%
73%
**
80%
**
**
**
m
Yes but stopped using
54
34
20
10
9
24
11
**
**
**
19
18
17
7
**
48
**
**
**
10%
12%
8%
10%
7%
11%
12%
**
**
**
10%
8%
9%
10%
**
10%
**
**
**
No never used
56
28
28
9
11
26
10
**
**
**
14
17
22
9
**
45
**
**
**
11%
10%
11%
9%
9%
12%
11%
**
**
**
7%
8%
11%
13%
**
10%
**
**
**
Don't know
3
1
2
-
*
1
1
**
**
**
1
-
*
2
**
3
**
**
**
*%
*%
1%
-%
*%
1%
1%
**
**
**
*%
-%
*%
3%
**
1%
**
**
**
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : Those with access to internet voice services at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
771
669
102
457
309
468
230
Effective Weighted Sample
613
533
83
378
251
387
198
Total
534
475
59
367
164
349
171
Yes & currently using
421
375
46
288
131
274
136
79%
79%
78%
78%
80%
78%
80%
Yes but stopped using
54
47
7
38
16
39
14
10%
10%
12%
10%
10%
11%
8%
No never used
56
50
6
39
16
35
20
11%
11%
11%
11%
10%
10%
12%
Don't know
3
3
-
2
*
2
1
*%
1%
-%
1%
*%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (MULTICODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
679
360
319
121
135
267
156
65
40
78
211
257
241
95
84
526
38
50
65
Effective Weighted Sample
540
289
252
93
106
225
129
51
31
61
175
209
194
76
62
449
36
44
62
Total
475
257
218
86
109
195
84
38
22
48
176
193
172
57
52
418
24
21
12
Skype
417
225
192
75
93
173
76
**
**
**
158
175
152
**
**
366
**
**
**
88%
87%
88%
87%
85%
89%
90%
**
**
**
90%
91%
88%
**
**
88%
**
**
**
MSN Messenger
35
15
20
15
10
7
3
**
**
**
5
8
14
**
**
32
**
**
**
7%
6%
9%
17%
9%
4%
4%
**
**
**
3%
4%
8%
**
**
8%
**
**
**
ef
BT Broadband voice/Home Hub
12
8
4
-
5
4
3
**
**
**
6
7
4
**
**
10
**
**
**
2%
3%
2%
-%
5%
2%
3%
**
**
**
3%
4%
2%
**
**
2%
**
**
**
c
BT Communicator
4
4
*
1
1
1
1
**
**
**
2
2
*
**
**
4
**
**
**
1%
1%
*%
1%
1%
*%
1%
**
**
**
1%
1%
*%
**
**
1%
**
**
**
Orange broadband/ Wanadoo/ Livebox
3
3
*
1
1
1
1
**
**
**
-
1
*
**
**
1
**
**
**
1%
1%
*%
1%
1%
*%
1%
**
**
**
-%
1%
*%
**
**
*%
**
**
**
Other
24
17
7
4
5
13
2
**
**
**
10
7
12
**
**
23
**
**
**
5%
7%
3%
4%
5%
7%
2%
**
**
**
6%
4%
7%
**
**
5%
**
**
**
Don't know
10
5
5
*
3
4
3
**
**
**
2
4
3
**
**
10
**
**
**
2%
2%
2%
1%
3%
2%
3%
**
**
**
1%
2%
2%
**
**
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (MULTICODE)
Base : Those who have ever used internet voice services at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
679
589
90
402
273
414
200
Effective Weighted Sample
540
470
73
332
223
344
171
Total
475
422
52
325
147
312
150
Skype
417
371
**
285
130
275
131
88%
88%
**
88%
88%
88%
87%
MSN Messenger
35
30
**
17
17
25
10
7%
7%
**
5%
12%
8%
6%
c
BT Broadband voice/Home Hub
12
9
**
9
2
8
4
2%
2%
**
3%
2%
3%
2%
BT Communicator
4
2
**
4
*
4
-
1%
1%
**
1%
*%
1%
-%
Orange broadband/ Wanadoo/ Livebox
3
1
**
2
1
3
-
1%
*%
**
1%
*%
1%
-%
Other
24
23
**
22
2
16
7
5%
5%
**
7%
1%
5%
5%
d
Don't know
10
10
**
7
4
5
5
2%
2%
**
2%
2%
2%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF1. SHOWCARD Thinking about regulating or controlling the internet, which of these statements comes closest to your own view? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Everybody should be allowed to choose
for themselves what they look at on the
internet
431
271
159
94
104
134
99
67
36
40
104
117
135
69
109
369
37
17
7
22%
29%
16%
37%
28%
20%
16%
20%
20%
18%
25%
24%
24%
19%
21%
23%
22%
18%
14%
b
def
ef
f
i
r
r
There should be some way of making
sure harmful things are removed from the
internet
1292
546
746
138
246
482
426
210
123
165
295
332
385
247
324
1077
105
68
42
67%
59%
74%
54%
65%
72%
67%
64%
67%
74%
70%
68%
67%
70%
62%
66%
62%
71%
78%
a
c
cdf
c
g
g
n
n
n
p
op
Neither of these
84
50
34
12
13
31
29
11
11
7
15
20
22
17
25
76
5
3
1
4%
5%
3%
5%
3%
5%
5%
3%
6%
3%
4%
4%
4%
5%
5%
5%
3%
3%
3%
b
Don't know
132
62
70
12
14
24
82
42
13
10
6
18
29
22
63
99
22
8
3
7%
7%
7%
5%
4%
4%
13%
13%
7%
4%
2%
4%
5%
6%
12%
6%
13%
8%
5%
cde
hij
j
j
klm
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF1. SHOWCARD Thinking about regulating or controlling the internet, which of these statements comes closest to your own view? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Everybody should be allowed to choose for themselves
what they look at on the internet
431
386
45
248
177
257
167
22%
23%
17%
23%
21%
22%
23%
b
There should be some way of making sure harmful
things are removed from the internet
1292
1095
197
741
545
807
443
67%
65%
76%
69%
64%
69%
62%
a
d
f
Neither of these
84
77
8
49
34
55
28
4%
5%
3%
5%
4%
5%
4%
Don't know
132
122
10
43
89
56
73
7%
7%
4%
4%
10%
5%
10%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF2. If someone was concerned by anything they saw on the internet, which organisation or organisations do you think they should contact? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
The Police
431
199
232
45
78
175
133
81
40
52
110
111
125
73
122
358
35
22
16
22%
21%
23%
18%
21%
26%
21%
25%
22%
24%
26%
23%
22%
20%
23%
22%
21%
23%
30%
cf
op
Ofcom
202
120
82
16
44
77
66
20
8
31
80
91
65
21
24
170
17
10
5
10%
13%
8%
6%
12%
11%
10%
6%
4%
14%
19%
19%
11%
6%
5%
11%
10%
10%
10%
b
c
c
c
gh
gh
lmn
mn
Internet Service Provider (eg. AOL,
Freeserve, etc.)
186
92
94
23
42
75
47
28
19
25
58
54
61
33
39
154
15
11
7
10%
10%
9%
9%
11%
11%
7%
8%
10%
11%
14%
11%
11%
9%
7%
9%
9%
11%
13%
f
f
g
n
n
Trading Standards Office
61
36
25
5
12
31
13
5
6
10
20
20
21
11
8
51
4
4
2
3%
4%
2%
2%
3%
5%
2%
1%
3%
4%
5%
4%
4%
3%
2%
3%
2%
4%
3%
f
g
g
n
n
Government
27
14
12
3
5
13
7
3
2
4
9
8
11
5
3
25
1
*
*
1%
2%
1%
1%
1%
2%
1%
1%
1%
2%
2%
2%
2%
1%
1%
2%
1%
*%
*%
n
n
ASA (Advertising Standards Authority)
25
13
12
1
6
14
4
2
*
4
9
5
11
5
4
21
2
1
1
1%
1%
1%
*%
2%
2%
1%
1%
*%
2%
2%
1%
2%
1%
1%
1%
1%
1%
2%
f
gh
(Oftel) Office Of Telecommunications
24
15
9
1
4
9
10
2
3
1
5
9
7
6
3
22
1
*
1
1%
2%
1%
*%
1%
1%
2%
1%
2%
1%
1%
2%
1%
2%
1%
1%
1%
*%
2%
TV complaints programmes/ Points of
View/ Right to Reply/ Watchdog
21
12
9
2
7
8
3
3
1
2
7
10
3
4
4
16
2
2
1
1%
1%
1%
1%
2%
1%
*%
1%
1%
1%
2%
2%
1%
1%
1%
1%
1%
2%
2%
f
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF2. If someone was concerned by anything they saw on the internet, which organisation or organisations do you think they should contact? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Internet Watch Foundation
19
12
7
2
5
9
4
2
3
2
3
4
8
5
3
19
-
-
*
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
-%
1%
BBC (British Broadcasting Corporation)
17
5
12
4
2
7
5
2
*
2
5
7
4
2
5
13
*
2
2
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
*%
2%
4%
op
(OFT) Office of Fair Trading
14
10
4
4
2
6
3
1
1
3
6
4
5
4
2
13
1
1
-
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
*%
1%
-%
BSC (Broadcasting Standards
Commission)
11
7
4
2
2
4
3
1
3
1
2
4
4
2
1
5
3
2
1
1%
1%
*%
1%
1%
1%
1%
*%
1%
*%
*%
1%
1%
1%
*%
*%
2%
2%
2%
o
o
o
Aware of organisation but can't
remember name
31
14
17
8
9
11
4
4
3
3
8
9
11
7
3
21
7
3
*
2%
2%
2%
3%
2%
2%
1%
1%
2%
1%
2%
2%
2%
2%
1%
1%
4%
3%
1%
f
f
f
n
n
n
or
Other
188
94
95
31
38
68
52
32
16
16
48
66
47
29
45
169
9
8
2
10%
10%
9%
12%
10%
10%
8%
10%
9%
7%
11%
14%
8%
8%
9%
10%
5%
8%
5%
lmn
pr
No organisation does this
49
30
19
10
9
14
16
7
4
4
10
9
15
9
15
44
1
3
*
3%
3%
2%
4%
2%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
3%
1%
3%
1%
b
Don't know
911
415
496
120
170
284
337
167
87
97
149
181
256
188
283
760
85
43
23
47%
45%
49%
47%
45%
42%
53%
50%
47%
44%
35%
37%
45%
53%
54%
47%
50%
45%
44%
a
de
j
j
j
k
kl
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF2. If someone was concerned by anything they saw on the internet, which organisation or organisations do you think they should contact? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
The Police
431
356
75
249
180
280
136
22%
21%
29%
23%
21%
24%
19%
a
f
Ofcom
202
170
32
136
64
133
64
10%
10%
12%
13%
8%
11%
9%
d
Internet Service Provider (eg. AOL, Freeserve, etc.)
186
151
35
121
64
132
47
10%
9%
14%
11%
8%
11%
7%
a
d
f
Trading Standards Office
61
53
8
42
18
42
17
3%
3%
3%
4%
2%
4%
2%
d
Government
27
26
1
18
9
18
8
1%
2%
*%
2%
1%
2%
1%
ASA (Advertising Standards Authority)
25
22
4
22
4
17
7
1%
1%
1%
2%
*%
1%
1%
d
(Oftel) Office Of Telecommunications
24
18
6
14
10
19
5
1%
1%
2%
1%
1%
2%
1%
a
TV complaints programmes/ Points of View/ Right to
Reply/ Watchdog
21
20
1
15
6
16
4
1%
1%
*%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF2. If someone was concerned by anything they saw on the internet, which organisation or organisations do you think they should contact? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Internet Watch Foundation
19
18
2
12
6
9
10
1%
1%
1%
1%
1%
1%
1%
BBC (British Broadcasting Corporation)
17
15
2
11
5
11
3
1%
1%
1%
1%
1%
1%
*%
(OFT) Office of Fair Trading
14
12
2
11
4
10
5
1%
1%
1%
1%
*%
1%
1%
BSC (Broadcasting Standards Commission)
11
7
4
9
3
7
3
1%
*%
2%
1%
*%
1%
*%
a
Aware of organisation but can't remember name
31
27
3
20
11
19
11
2%
2%
1%
2%
1%
2%
2%
Other
188
150
39
107
80
128
58
10%
9%
15%
10%
9%
11%
8%
a
f
No organisation does this
49
43
6
27
22
23
25
3%
3%
2%
2%
3%
2%
4%
e
Don't know
911
814
97
463
443
514
373
47%
48%
37%
43%
52%
44%
53%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF3. SHOWCARD Which, if any, of these have you heard of before now? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Controls offered by internet service
providers which allow you to restrict
access to certain sites
953
477
476
137
212
404
200
104
81
125
303
316
303
150
182
814
76
41
23
49%
51%
47%
54%
56%
60%
32%
32%
44%
56%
72%
65%
53%
42%
35%
50%
45%
43%
43%
f
f
f
g
gh
ghi
lmn
mn
n
qr
Software blocking access to sites which
contain specific words or pictures
831
430
400
134
190
350
156
88
67
97
248
276
272
132
148
710
61
40
19
43%
46%
40%
52%
51%
52%
25%
27%
36%
44%
59%
57%
48%
37%
28%
44%
36%
42%
35%
b
f
f
f
g
g
ghi
lmn
mn
n
pr
Sites where you have to give your age
717
379
338
140
181
288
108
82
54
94
215
228
226
118
142
630
47
26
14
37%
41%
33%
55%
48%
43%
17%
25%
29%
42%
51%
47%
40%
33%
27%
39%
28%
27%
26%
b
ef
f
f
gh
ghi
lmn
mn
n
pqr
A hotline (phone number) for reporting
illegal material
290
156
134
46
64
112
67
36
16
39
82
94
90
49
55
248
18
16
7
15%
17%
13%
18%
17%
17%
11%
11%
9%
18%
19%
19%
16%
14%
11%
15%
10%
17%
13%
b
f
f
f
gh
gh
mn
n
p
p
None of these
366
180
185
28
47
92
198
102
45
39
29
65
91
76
132
306
33
15
12
19%
19%
18%
11%
13%
14%
31%
31%
25%
17%
7%
13%
16%
21%
25%
19%
19%
15%
23%
cde
ij
j
j
kl
kl
q
Don't know
297
120
177
24
36
66
171
78
24
18
23
41
74
60
121
237
33
18
9
15%
13%
18%
9%
10%
10%
27%
24%
13%
8%
6%
8%
13%
17%
23%
15%
20%
19%
17%
a
cde
hij
j
k
k
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF3. SHOWCARD Which, if any, of these have you heard of before now? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Controls offered by internet service providers which
allow you to restrict access to certain sites
953
813
140
649
299
624
306
49%
48%
54%
60%
35%
53%
43%
d
f
Software blocking access to sites which contain specific
words or pictures
831
717
114
571
254
546
266
43%
43%
44%
53%
30%
46%
37%
d
f
Sites where you have to give your age
717
614
103
490
222
479
224
37%
37%
40%
45%
26%
41%
32%
d
f
A hotline (phone number) for reporting illegal material
290
250
39
195
93
191
91
15%
15%
15%
18%
11%
16%
13%
d
f
None of these
366
312
54
143
221
201
153
19%
19%
21%
13%
26%
17%
21%
c
e
Don't know
297
267
30
98
197
154
133
15%
16%
12%
9%
23%
13%
19%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF4. Do you have any internet filtering tools in operation on your PC, laptop, netbook or tablet computer? By this I mean software which is capable of screening the content of websites and blocking certain users, such as children, from accessing
these sites. (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2141
1038
1103
309
392
820
620
262
207
294
496
570
692
424
449
1584
174
182
201
Effective Weighted Sample
xx-xxxx-xxxx
827
863
236
307
675
508
200
156
233
408
460
560
330
339
1341
166
156
191
Total
1505
738
767
224
327
597
357
166
135
195
408
441
485
277
298
1280
114
70
41
Yes
557
263
294
80
128
265
85
59
49
63
150
168
171
107
108
468
37
35
17
37%
36%
38%
35%
39%
44%
24%
35%
36%
32%
37%
38%
35%
39%
36%
37%
32%
50%
43%
f
f
cf
op
p
No
799
412
387
125
174
287
212
88
73
116
233
234
272
139
154
692
62
25
20
53%
56%
50%
56%
53%
48%
59%
53%
54%
60%
57%
53%
56%
50%
52%
54%
54%
36%
48%
b
e
e
q
q
q
Don't know
149
63
86
19
25
45
60
20
13
15
24
40
42
31
35
120
16
10
4
10%
9%
11%
9%
8%
8%
17%
12%
10%
8%
6%
9%
9%
11%
12%
9%
14%
14%
9%
cde
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF4. Do you have any internet filtering tools in operation on your PC, laptop, netbook or tablet computer? By this I mean software which is capable of screening the content of websites and blocking certain users, such as children, from accessing
these sites. (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2141
1807
334
1186
942
1268
672
Effective Weighted Sample
xx-xxxx-xxxx
1432
262
976
767
1053
557
Total
1505
1300
205
982
512
955
510
Yes
557
467
90
379
172
366
174
37%
36%
44%
39%
34%
38%
34%
a
d
No
799
703
96
519
276
488
292
53%
54%
47%
53%
54%
51%
57%
b
e
Don't know
149
130
19
84
64
101
44
10%
10%
9%
9%
12%
11%
9%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF5. SHOWCARD Which of these best describes the internet filtering tool you use? (SINGLE CODE)
Base : Those with internet filtering tools in operation on their PC
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
814
383
431
120
165
375
154
92
75
99
190
221
255
168
166
585
57
88
84
Effective Weighted Sample
641
307
334
89
129
307
123
73
56
76
152
175
205
134
126
498
54
76
80
Total
557
263
294
80
128
265
85
59
49
63
150
168
171
107
108
468
37
35
17
A service which allows access to a tightly
limited range of content selected by my
service provider known as a 'walled
garden' (e.g. AOL Parental Controls)
221
107
115
26
53
117
25
**
**
**
64
62
64
46
50
186
**
**
**
40%
41%
39%
33%
41%
44%
29%
**
**
**
43%
37%
37%
43%
46%
40%
**
**
**
f
A software package where you have to
decide for yourself what content to filter
(e.g. Net Nanny, Cybersitter). These are
known as 'parent/ user controlled filtering
systems'
195
103
92
30
48
90
27
**
**
**
51
60
62
37
34
163
**
**
**
35%
39%
31%
37%
37%
34%
32%
**
**
**
34%
36%
36%
35%
31%
35%
**
**
**
b
I have internet filtering tools but do not
know what these are
141
53
88
23
27
57
33
**
**
**
35
46
46
24
25
119
**
**
**
25%
20%
30%
29%
21%
22%
39%
**
**
**
24%
27%
27%
23%
23%
25%
**
**
**
a
de
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF5. SHOWCARD Which of these best describes the internet filtering tool you use? (SINGLE CODE)
Base : Those with internet filtering tools in operation on their PC
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
814
665
149
480
327
495
235
Effective Weighted Sample
641
524
119
392
262
412
194
Total
557
467
90
379
172
366
174
A service which allows access to a tightly limited range
of content selected by my service provider known as a
'walled garden' (e.g. AOL Parental Controls)
221
188
34
160
59
147
70
40%
40%
37%
42%
34%
40%
40%
d
A software package where you have to decide for
yourself what content to filter (e.g. Net Nanny,
Cybersitter). These are known as 'parent/ user controlled
filtering systems'
195
165
29
134
60
123
63
35%
35%
33%
35%
35%
34%
36%
I have internet filtering tools but do not know what these
are
141
114
27
85
54
95
41
25%
24%
30%
23%
31%
26%
24%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF6. SHOWCARD And how confident, if at all, are you that what you use is effective? (SINGLE CODE)
Base : Those aware of the internet filtering being used
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
603
304
299
84
128
292
99
65
50
77
145
156
188
130
125
434
43
66
60
Effective Weighted Sample
473
245
228
63
100
239
78
50
37
59
116
125
151
104
93
368
41
57
57
Total
416
209
207
56
100
207
52
44
35
49
115
122
125
83
83
349
28
26
13
Very confident
226
116
109
**
55
101
**
**
**
**
57
71
64
46
43
190
**
**
**
54%
56%
53%
**
55%
49%
**
**
**
**
50%
58%
51%
56%
52%
54%
**
**
**
Fairly confident
143
72
71
**
34
80
**
**
**
**
45
38
43
29
31
118
**
**
**
34%
34%
34%
**
34%
38%
**
**
**
**
39%
32%
34%
35%
38%
34%
**
**
**
Fairly unconfident
21
11
10
**
4
13
**
**
**
**
5
5
9
4
3
19
**
**
**
5%
5%
5%
**
4%
6%
**
**
**
**
5%
4%
7%
5%
3%
5%
**
**
**
Very unconfident
11
4
8
**
4
7
**
**
**
**
3
4
4
2
2
10
**
**
**
3%
2%
4%
**
4%
3%
**
**
**
**
3%
3%
3%
2%
2%
3%
**
**
**
Don't Know
15
6
9
**
4
7
**
**
**
**
4
4
5
1
4
13
**
**
**
4%
3%
4%
**
4%
3%
**
**
**
**
4%
3%
4%
2%
5%
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF6. SHOWCARD And how confident, if at all, are you that what you use is effective? (SINGLE CODE)
Base : Those aware of the internet filtering being used
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
603
494
109
372
226
364
179
Effective Weighted Sample
473
389
87
304
178
303
146
Total
416
353
63
294
119
270
133
Very confident
226
191
35
153
71
148
70
54%
54%
55%
52%
60%
55%
53%
Fairly confident
143
124
19
108
33
91
47
34%
35%
30%
37%
28%
34%
35%
Fairly unconfident
21
17
4
16
5
16
4
5%
5%
6%
5%
5%
6%
3%
Very unconfident
11
11
1
7
4
5
6
3%
3%
1%
2%
4%
2%
5%
Don't Know
15
10
5
10
5
9
5
4%
3%
8%
3%
4%
3%
4%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF7. How would you go about finding such an internet filtering tool? (MULTICODE)
Base : Those who do not use internet filtering tools
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1327
655
672
189
227
445
466
170
132
195
306
349
437
256
283
999
117
94
117
Effective Weighted Sample
1050
521
528
147
179
368
385
127
100
156
256
285
355
197
213
843
112
80
111
Total
948
475
473
145
199
332
272
108
86
132
258
274
314
170
189
812
77
35
23
Internet - search/ find on
441
250
192
75
96
179
90
41
33
61
153
147
158
71
66
393
33
**
4
47%
52%
41%
52%
48%
54%
33%
38%
38%
46%
59%
54%
50%
42%
35%
48%
42%
**
19%
b
f
f
f
ghi
mn
n
r
r
Friend/ family - asked or told
171
63
108
21
33
50
67
23
14
27
41
48
49
39
34
145
13
**
4
18%
13%
23%
15%
17%
15%
24%
21%
17%
21%
16%
18%
16%
23%
18%
18%
17%
**
16%
a
cde
l
Computer shop/ store - asked for
143
74
68
24
32
59
28
9
10
21
63
53
42
25
22
118
14
**
5
15%
16%
14%
17%
16%
18%
10%
8%
12%
16%
24%
20%
13%
15%
12%
15%
18%
**
22%
f
ghi
ln
Other
53
30
22
9
17
16
11
5
2
8
23
24
19
5
5
47
1
**
1
6%
6%
5%
7%
8%
5%
4%
4%
2%
6%
9%
9%
6%
3%
3%
6%
1%
**
2%
f
h
mn
Don't know
241
107
134
35
47
64
95
37
30
30
30
47
72
51
71
192
26
**
11
25%
22%
28%
24%
24%
19%
35%
35%
35%
23%
12%
17%
23%
30%
38%
24%
33%
**
46%
a
cde
ij
ij
j
k
kl
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QF7. How would you go about finding such an internet filtering tool? (MULTICODE)
Base : Those who do not use internet filtering tools
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1327
1142
185
706
615
773
437
Effective Weighted Sample
1050
908
143
584
505
642
363
Total
948
833
115
603
340
589
336
Internet - search/ find on
441
393
48
323
116
282
155
47%
47%
42%
53%
34%
48%
46%
d
Friend/ family - asked or told
171
144
27
95
74
118
49
18%
17%
24%
16%
22%
20%
14%
c
f
Computer shop/ store - asked for
143
130
13
90
53
72
66
15%
16%
11%
15%
16%
12%
20%
e
Other
53
41
12
36
16
45
7
6%
5%
10%
6%
5%
8%
2%
a
f
Don't know
241
216
26
128
113
137
94
25%
26%
22%
21%
33%
23%
28%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Only terrestrial TV (Channels 1-4/1-5)
65
24
41
7
7
17
35
26
4
5
1
12
15
8
29
55
5
-
4
3%
3%
4%
3%
2%
2%
5%
8%
2%
2%
*%
2%
3%
2%
5%
3%
3%
-%
8%
a
de
hij
j
j
klm
q
q
opq
Terrestrial TV
190
90
100
28
33
61
69
30
16
25
56
54
52
37
47
177
2
-
11
10%
10%
10%
11%
9%
9%
11%
9%
9%
11%
13%
11%
9%
10%
9%
11%
1%
-%
20%
pq
opq
Cable TV (through Virgin Media -
previously NTL and Telewest)
268
137
131
39
47
105
77
30
19
42
68
60
84
57
66
233
26
5
4
14%
15%
13%
15%
12%
16%
12%
9%
11%
19%
16%
12%
15%
16%
13%
14%
15%
6%
8%
f
gh
g
qr
qr
Satellite TV (Sky)
782
386
397
112
174
313
184
77
63
98
230
221
254
151
155
630
68
55
29
40%
41%
39%
44%
46%
47%
29%
23%
34%
44%
55%
45%
45%
42%
30%
39%
41%
57%
54%
f
f
f
g
gh
ghi
n
n
n
op
op
Satellite TV (Other)
64
33
31
6
17
19
21
7
8
8
23
20
18
10
16
59
3
1
1
3%
4%
3%
2%
5%
3%
3%
2%
5%
4%
5%
4%
3%
3%
3%
4%
2%
1%
1%
g
Freeview (through a set-top box or digital
television set) with ONLY free channels
920
438
482
112
158
292
359
181
96
91
179
222
251
166
280
770
81
45
24
47%
47%
48%
44%
42%
43%
56%
55%
53%
41%
43%
46%
44%
47%
54%
47%
48%
47%
45%
cde
ij
ij
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Freeview (through a set-top box or digital
television set) with free channels PLUS
top-up channels such as ESPN, TV
favourites, Picturebox films)
84
40
44
15
16
31
22
14
11
8
18
23
26
15
21
69
9
5
1
4%
4%
4%
6%
4%
5%
4%
4%
6%
4%
4%
5%
5%
4%
4%
4%
5%
6%
2%
Digital TV via a broadband DSL line (e.g.
BT Vision, Tiscali)
32
15
17
4
6
15
7
4
2
2
12
15
7
4
6
25
4
2
1
2%
2%
2%
1%
2%
2%
1%
1%
1%
1%
3%
3%
1%
1%
1%
2%
3%
2%
2%
ln
No TV in household
46
27
19
10
16
13
6
16
7
3
7
10
24
5
8
41
3
1
1
2%
3%
2%
4%
4%
2%
1%
5%
4%
1%
2%
2%
4%
1%
1%
3%
2%
1%
1%
f
ef
ij
kmn
Don't know
5
2
3
-
1
1
4
2
1
-
-
1
1
1
2
4
1
-
-
*%
*%
*%
-%
*%
*%
1%
1%
1%
-%
-%
*%
*%
*%
*%
*%
1%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Only terrestrial TV (Channels 1-4/1-5)
65
57
7
20
45
32
29
3%
3%
3%
2%
5%
3%
4%
c
Terrestrial TV
190
176
14
103
87
106
73
10%
10%
5%
10%
10%
9%
10%
b
Cable TV (through Virgin Media - previously NTL and
Telewest)
268
259
9
161
105
171
93
14%
15%
3%
15%
12%
15%
13%
b
Satellite TV (Sky)
782
678
105
518
259
492
262
40%
40%
40%
48%
31%
42%
37%
d
f
Satellite TV (Other)
64
50
13
42
21
39
24
3%
3%
5%
4%
2%
3%
3%
a
d
Freeview (through a set-top box or digital television set)
with ONLY free channels
920
776
144
465
452
574
321
47%
46%
56%
43%
54%
49%
45%
a
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Freeview (through a set-top box or digital television set)
with free channels PLUS top-up channels such as
ESPN, TV favourites, Picturebox films)
84
74
11
48
37
57
26
4%
4%
4%
4%
4%
5%
4%
Digital TV via a broadband DSL line (e.g. BT Vision,
Tiscali)
32
24
8
25
7
20
12
2%
1%
3%
2%
1%
2%
2%
a
d
No TV in household
46
42
5
29
17
17
29
2%
2%
2%
3%
2%
1%
4%
e
Don't know
5
4
1
1
5
4
1
*%
*%
*%
*%
1%
*%
*%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Only terrestrial TV (Channels 1-4/1-5)
50
17
33
6
5
15
24
20
4
4
1
8
11
6
23
42
5
-
3
3%
2%
3%
2%
1%
2%
4%
6%
2%
2%
*%
2%
2%
2%
4%
3%
3%
-%
6%
a
d
hij
j
j
klm
q
q
oq
Terrestrial TV
29
10
19
2
2
3
22
10
3
3
1
7
6
7
8
27
1
-
1
1%
1%
2%
1%
*%
*%
4%
3%
1%
1%
*%
1%
1%
2%
2%
2%
1%
-%
2%
cde
j
q
Cable TV (through Virgin Media -
previously NTL and Telewest)
258
128
129
39
46
100
72
28
19
41
62
57
80
56
64
223
26
5
4
13%
14%
13%
15%
12%
15%
11%
9%
10%
19%
15%
12%
14%
16%
12%
14%
15%
6%
8%
f
gh
g
qr
qr
Satellite TV (Sky)
766
376
390
110
170
307
178
77
61
97
225
218
247
147
152
616
68
54
29
39%
40%
39%
43%
45%
46%
28%
23%
33%
44%
53%
45%
43%
42%
29%
38%
40%
56%
54%
f
f
f
g
gh
ghi
n
n
n
op
op
Satellite TV (Other)
48
25
23
2
17
13
15
6
5
6
17
17
11
7
13
46
1
1
1
2%
3%
2%
1%
5%
2%
2%
2%
3%
3%
4%
4%
2%
2%
3%
3%
1%
1%
1%
cef
p
Freeview (through a set-top box or digital
television set) with ONLY free channels
656
304
352
74
107
185
290
158
74
60
89
146
169
114
227
559
54
30
14
34%
33%
35%
29%
28%
28%
46%
48%
40%
27%
21%
30%
30%
32%
44%
34%
32%
31%
26%
cde
ij
ij
klm
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Freeview (through a set-top box or digital
television set) with free channels PLUS
top-up channels such as ESPN, TV
favourites, Picturebox films)
54
27
27
8
7
20
18
9
7
6
9
10
17
8
18
42
7
4
1
3%
3%
3%
3%
2%
3%
3%
3%
4%
3%
2%
2%
3%
2%
3%
3%
4%
5%
1%
r
Digital TV via a broadband DSL line (e.g.
BT Vision, Tiscali)
28
14
14
4
5
14
5
4
2
1
10
13
6
4
6
22
4
1
*
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
3%
1%
1%
1%
1%
3%
1%
1%
f
ln
No TV in household
46
27
19
10
16
13
6
16
7
3
7
10
24
5
8
41
3
1
1
2%
3%
2%
4%
4%
2%
1%
5%
4%
1%
2%
2%
4%
1%
1%
3%
2%
1%
1%
f
ef
ij
kmn
Don't know
5
2
3
-
1
1
4
2
1
-
-
1
1
1
2
4
1
-
-
*%
*%
*%
-%
*%
*%
1%
1%
1%
-%
-%
*%
*%
*%
*%
*%
1%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Only terrestrial TV (Channels 1-4/1-5)
50
43
7
16
33
23
23
3%
3%
3%
2%
4%
2%
3%
c
Terrestrial TV
29
27
2
4
25
16
12
1%
2%
1%
*%
3%
1%
2%
c
Cable TV (through Virgin Media - previously NTL and
Telewest)
258
249
9
154
101
163
90
13%
15%
3%
14%
12%
14%
13%
b
Satellite TV (Sky)
766
664
102
506
254
484
253
39%
40%
39%
47%
30%
41%
36%
d
f
Satellite TV (Other)
48
37
11
31
16
27
20
2%
2%
4%
3%
2%
2%
3%
a
Freeview (through a set-top box or digital television set)
with ONLY free channels
656
546
110
290
364
396
246
34%
33%
42%
27%
43%
34%
35%
a
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Freeview (through a set-top box or digital television set)
with free channels PLUS top-up channels such as
ESPN, TV favourites, Picturebox films)
54
47
6
29
24
28
24
3%
3%
3%
3%
3%
2%
3%
Digital TV via a broadband DSL line (e.g. BT Vision,
Tiscali)
28
21
7
22
5
17
11
1%
1%
3%
2%
1%
1%
1%
d
No TV in household
46
42
5
29
17
17
29
2%
2%
2%
3%
2%
1%
4%
e
Don't know
5
4
1
1
5
4
1
*%
*%
*%
*%
1%
*%
*%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1270
637
633
170
244
469
387
162
118
164
306
325
392
255
294
862
109
152
147
Effective Weighted Sample
984
489
495
126
191
381
311
116
91
129
251
256
313
201
217
732
104
128
140
Total
833
413
420
114
190
329
200
85
69
104
249
239
265
158
169
678
70
56
29
Sky satellite dish to receive subscription
channels - you pay a monthly
subscription fee
751
367
384
105
169
298
179
73
61
95
223
217
244
145
144
606
65
53
27
90%
89%
91%
92%
89%
90%
90%
86%
89%
92%
90%
91%
92%
92%
85%
89%
93%
95%
93%
n
n
Sky satellite dish for free to air services
only - you pay no monthly subscription
fee
36
18
18
4
8
15
9
8
3
4
12
7
11
6
12
29
4
2
1
4%
4%
4%
3%
4%
5%
5%
9%
4%
4%
5%
3%
4%
4%
7%
4%
6%
4%
4%
k
Freesat standard package with a dish
and standard set top box - you do not
pay a subscription fee
16
8
9
2
3
4
8
3
1
2
3
6
6
1
3
12
2
2
*
2%
2%
2%
1%
1%
1%
4%
4%
2%
2%
1%
3%
2%
*%
2%
2%
3%
3%
1%
e
Freesat HD package with a dish and high
definition (HD) set top box - you do not
pay a subscription fee
10
6
4
-
1
4
5
1
*
1
4
5
4
-
1
9
*
-
-
1%
1%
1%
-%
1%
1%
2%
1%
1%
1%
2%
2%
1%
-%
1%
1%
1%
-%
-%
m
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
8
7
*
-
6
2
-
*
2
-
4
1
1
2
3
7
-
-
1
1%
2%
*%
-%
3%
1%
-%
*%
2%
-%
2%
1%
1%
1%
2%
1%
-%
-%
2%
b
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1270
637
633
170
244
469
387
162
118
164
306
325
392
255
294
862
109
152
147
Effective Weighted Sample
984
489
495
126
191
381
311
116
91
129
251
256
313
201
217
732
104
128
140
Total
833
413
420
114
190
329
200
85
69
104
249
239
265
158
169
678
70
56
29
Other satellite dish, showing mainly non-
English programmes where you do not
pay a monthly subscription fee
4
3
2
2
1
2
-
-
1
2
1
1
1
-
3
4
-
-
-
1%
1%
*%
1%
1%
1%
-%
-%
1%
2%
*%
*%
*%
-%
1%
1%
-%
-%
-%
f
Broadband satellite - satellite provided
for the use of broadband internet access
but used to access free to air satellite
programmes
2
2
-
-
1
-
1
-
1
-
1
1
-
1
-
2
-
-
-
*%
1%
-%
-%
1%
-%
1%
-%
2%
-%
*%
*%
-%
1%
-%
*%
-%
-%
-%
Don't know
17
9
8
3
3
10
2
1
1
*
5
5
3
4
5
16
1
*
-
2%
2%
2%
3%
2%
3%
1%
2%
1%
*%
2%
2%
1%
3%
3%
2%
2%
1%
-%
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1270
1053
217
692
570
726
397
Effective Weighted Sample
984
824
166
569
455
595
329
Total
833
717
116
550
276
522
282
Sky satellite dish to receive subscription channels - you
pay a monthly subscription fee
751
650
100
497
249
478
246
90%
91%
87%
90%
90%
92%
87%
f
Sky satellite dish for free to air services only - you pay no
monthly subscription fee
36
26
10
22
14
20
15
4%
4%
9%
4%
5%
4%
5%
a
Freesat standard package with a dish and standard set
top box - you do not pay a subscription fee
16
12
5
7
8
12
4
2%
2%
4%
1%
3%
2%
2%
a
Freesat HD package with a dish and high definition (HD)
set top box - you do not pay a subscription fee
10
8
2
6
4
8
2
1%
1%
1%
1%
1%
1%
1%
Other satellite dish, showing mainly non-English
programmes where you pay a monthly subscription fee
8
7
1
8
-
1
6
1%
1%
1%
1%
-%
*%
2%
d
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)
Base : Those with Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1270
1053
217
692
570
726
397
Effective Weighted Sample
984
824
166
569
455
595
329
Total
833
717
116
550
276
522
282
Other satellite dish, showing mainly non-English
programmes where you do not pay a monthly
subscription fee
4
4
-
4
1
1
4
1%
1%
-%
1%
*%
*%
1%
e
Broadband satellite - satellite provided for the use of
broadband internet access but used to access free to air
satellite programmes
2
1
1
2
-
1
1
*%
*%
1%
*%
-%
*%
*%
Don't know
17
15
2
13
5
11
7
2%
2%
2%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTICODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1148
571
577
157
218
428
345
139
106
149
278
294
358
237
256
768
100
143
137
Effective Weighted Sample
886
438
449
116
169
347
276
99
82
117
227
229
284
186
191
652
96
121
130
Total
751
367
384
105
169
298
179
73
61
95
223
217
244
145
144
606
65
53
27
Sky Sports 1 only
20
13
7
5
3
7
5
4
1
2
6
5
9
4
2
17
2
1
1
3%
3%
2%
5%
2%
2%
3%
5%
2%
2%
3%
2%
4%
3%
1%
3%
2%
1%
4%
Sky Sports 2 only
5
3
2
1
*
1
3
*
-
-
2
1
2
2
*
4
-
1
*
1%
1%
1%
1%
*%
*%
2%
*%
-%
-%
1%
*%
1%
1%
*%
1%
-%
2%
1%
Sky Sports Pack (Sky Sports 1, 2, 3 and
4)
279
148
131
35
71
104
69
20
20
32
98
95
93
49
42
228
20
21
10
37%
40%
34%
33%
42%
35%
39%
27%
32%
34%
44%
44%
38%
34%
29%
38%
31%
40%
37%
g
mn
n
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
30
13
17
5
13
9
3
4
2
5
7
8
7
8
8
26
1
3
*
4%
3%
4%
4%
8%
3%
2%
5%
3%
5%
3%
3%
3%
5%
5%
4%
1%
6%
1%
ef
Sky Movies 2 only (Comedy, Indie, Sci-Fi
& Horror, Crime & Thriller, Action &
Adventure)
37
19
18
6
9
15
7
7
2
9
7
7
12
7
12
27
4
4
2
5%
5%
5%
6%
6%
5%
4%
9%
3%
10%
3%
3%
5%
4%
9%
4%
6%
8%
8%
j
j
k
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2, plus
Premiere and Disney Cinemagic)
245
117
128
40
57
106
42
14
19
30
87
76
86
53
29
201
22
14
9
33%
32%
33%
38%
33%
36%
24%
19%
31%
31%
39%
35%
35%
37%
20%
33%
34%
26%
32%
f
f
f
g
g
n
n
n
Sky+ HD (High Definition channels
through Sky+ HD box)
258
125
133
33
56
105
64
24
24
28
85
71
86
47
52
207
21
17
12
34%
34%
35%
31%
33%
35%
35%
32%
40%
29%
38%
33%
35%
33%
36%
34%
32%
33%
44%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTICODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1148
571
577
157
218
428
345
139
106
149
278
294
358
237
256
768
100
143
137
Effective Weighted Sample
886
438
449
116
169
347
276
99
82
117
227
229
284
186
191
652
96
121
130
Total
751
367
384
105
169
298
179
73
61
95
223
217
244
145
144
606
65
53
27
Basic package only
132
63
70
18
27
52
36
19
10
14
31
36
39
25
32
110
13
9
1
18%
17%
18%
17%
16%
17%
20%
26%
16%
15%
14%
16%
16%
17%
22%
18%
20%
16%
3%
ij
r
r
r
None of these
12
3
9
3
-
7
2
-
3
2
2
3
3
4
1
10
1
*
*
2%
1%
2%
3%
-%
2%
1%
-%
4%
2%
1%
1%
1%
3%
1%
2%
2%
1%
1%
d
d
g
Don't know
7
5
2
2
-
2
3
-
1
-
1
2
3
2
*
6
2
-
-
1%
1%
1%
2%
-%
1%
2%
-%
1%
-%
*%
1%
1%
2%
*%
1%
3%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTICODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1148
957
191
627
514
660
351
Effective Weighted Sample
886
747
145
516
406
539
293
Total
751
650
100
497
249
478
246
Sky Sports 1 only
20
18
2
12
8
12
7
3%
3%
2%
2%
3%
3%
3%
Sky Sports 2 only
5
5
1
3
2
3
2
1%
1%
1%
1%
1%
1%
1%
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
279
236
43
194
84
194
75
37%
36%
43%
39%
34%
41%
30%
f
Sky Movies 1 only (Comedy, Family, Classics, Modern
Greats, Drama & Romance)
30
28
2
21
9
22
8
4%
4%
2%
4%
4%
5%
3%
Sky Movies 2 only (Comedy, Indie, Sci-Fi & Horror,
Crime & Thriller, Action & Adventure)
37
30
7
26
11
21
14
5%
5%
7%
5%
5%
4%
6%
Sky Movies Pack (All Sky Movies channels in Sky
Movies 1 and 2, plus Premiere and Disney Cinemagic)
245
205
40
174
69
165
71
33%
32%
40%
35%
28%
35%
29%
d
Sky+ HD (High Definition channels through Sky+ HD
box)
258
226
31
175
81
162
84
34%
35%
31%
35%
33%
34%
34%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTICODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1148
957
191
627
514
660
351
Effective Weighted Sample
886
747
145
516
406
539
293
Total
751
650
100
497
249
478
246
Basic package only
132
120
12
85
46
70
62
18%
18%
12%
17%
19%
15%
25%
e
None of these
12
8
4
5
6
10
2
2%
1%
4%
1%
2%
2%
1%
a
Don't know
7
7
1
2
5
6
1
1%
1%
1%
*%
2%
1%
*%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTICODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
399
200
199
49
59
150
141
50
29
62
85
80
127
89
101
320
42
13
24
Effective Weighted Sample
326
166
160
41
48
127
118
42
23
50
71
67
104
73
81
270
40
11
23
Total
268
137
131
39
47
105
77
30
19
42
68
60
84
57
66
233
26
5
4
Sky Sports channels
45
22
22
**
**
17
14
**
**
**
**
**
13
**
7
35
**
**
**
17%
16%
17%
**
**
16%
18%
**
**
**
**
**
16%
**
11%
15%
**
**
**
Sky Movies channels
37
19
18
**
**
15
13
**
**
**
**
**
12
**
7
28
**
**
**
14%
14%
14%
**
**
14%
16%
**
**
**
**
**
14%
**
10%
12%
**
**
**
High Definition channel through V+ HD
box
69
34
35
**
**
29
16
**
**
**
**
**
25
**
10
57
**
**
**
26%
25%
26%
**
**
28%
21%
**
**
**
**
**
30%
**
15%
25%
**
**
**
n
Basic package only
141
73
68
**
**
57
43
**
**
**
**
**
40
**
41
126
**
**
**
53%
53%
52%
**
**
54%
57%
**
**
**
**
**
48%
**
63%
54%
**
**
**
None of these
20
10
11
**
**
6
5
**
**
**
**
**
7
**
6
16
**
**
**
8%
7%
8%
**
**
6%
6%
**
**
**
**
**
8%
**
9%
7%
**
**
**
Don't know
5
3
2
**
**
4
1
**
**
**
**
**
1
**
*
5
**
**
**
2%
2%
2%
**
**
4%
1%
**
**
**
**
**
1%
**
1%
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTICODE)
Base : Those with Cable TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
399
383
16
201
194
235
140
Effective Weighted Sample
326
312
15
170
164
199
118
Total
268
259
9
161
105
171
93
Sky Sports channels
45
41
**
27
17
23
21
17%
16%
**
17%
16%
13%
23%
e
Sky Movies channels
37
34
**
23
13
19
17
14%
13%
**
14%
13%
11%
18%
High Definition channel through V+ HD box
69
66
**
50
16
43
24
26%
25%
**
31%
15%
25%
26%
d
Basic package only
141
138
**
78
63
93
46
53%
53%
**
48%
60%
55%
49%
c
None of these
20
19
**
11
10
11
9
8%
7%
**
7%
9%
7%
9%
Don't know
5
5
**
4
2
3
2
2%
2%
**
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH44). How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet using a PC,
laptop, netbook or tablet computer or a mobile phone. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Every day
1626
760
866
200
305
568
553
275
162
184
345
404
460
298
459
1357
143
82
45
84%
82%
86%
78%
81%
85%
87%
83%
88%
83%
82%
83%
81%
84%
88%
84%
85%
86%
83%
a
c
cd
j
kl
A few times a week
158
86
72
35
36
52
35
19
7
18
42
43
66
30
20
137
11
6
4
8%
9%
7%
14%
10%
8%
5%
6%
4%
8%
10%
9%
11%
8%
4%
8%
7%
6%
8%
ef
f
h
gh
n
n
n
Once a week
33
19
14
8
6
13
5
5
4
5
12
7
13
8
5
30
1
*
2
2%
2%
1%
3%
2%
2%
1%
2%
2%
2%
3%
1%
2%
2%
1%
2%
1%
*%
3%
f
q
A few times a month
16
10
6
2
1
9
4
3
-
1
7
9
4
1
3
15
1
-
*
1%
1%
1%
1%
*%
1%
1%
1%
-%
*%
2%
2%
1%
*%
1%
1%
1%
-%
*%
h
mn
Once a month
10
6
5
-
4
6
1
1
1
1
2
5
1
2
2
7
2
1
*
1%
1%
*%
-%
1%
1%
*%
*%
1%
*%
*%
1%
*%
1%
*%
*%
1%
1%
1%
f
f
l
Less often
56
27
30
6
17
14
19
19
9
7
10
12
18
9
18
41
10
3
2
3%
3%
3%
3%
5%
2%
3%
6%
5%
3%
2%
2%
3%
3%
3%
3%
6%
3%
4%
e
j
o
Don't know
40
22
17
4
6
11
19
9
*
6
3
8
10
7
14
34
1
4
*
2%
2%
2%
2%
2%
2%
3%
3%
*%
3%
1%
2%
2%
2%
3%
2%
1%
4%
1%
hj
h
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH44). How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet using a PC,
laptop, netbook or tablet computer or a mobile phone. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Every day
1626
1414
211
888
728
993
588
84%
84%
82%
82%
86%
85%
83%
c
A few times a week
158
130
28
107
50
94
60
8%
8%
11%
10%
6%
8%
8%
a
d
Once a week
33
29
3
22
11
20
11
2%
2%
1%
2%
1%
2%
2%
A few times a month
16
14
2
11
5
12
4
1%
1%
1%
1%
1%
1%
1%
Once a month
10
9
2
7
3
6
4
1%
1%
1%
1%
*%
1%
1%
Less often
56
48
9
29
28
25
30
3%
3%
3%
3%
3%
2%
4%
e
Don't know
40
36
3
19
20
25
14
2%
2%
1%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QJ13). SHOWCARD How likely is it that your household will get digital television within the next 12 months? (SINGLE CODE)
Base : Those without multichannel TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
186
82
104
28
24
45
89
74
17
10
11
36
56
25
68
141
15
3
27
Effective Weighted Sample
144
64
80
24
19
38
72
57
13
7
9
29
43
19
54
118
15
3
26
Total
116
53
63
17
23
30
45
44
13
8
8
23
39
14
39
101
10
1
5
Certain to
16
**
7
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
**
13%
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
Very likely
4
**
2
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
Likely
10
**
6
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
9%
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
Unlikely
10
**
6
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
8%
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
Very unlikely
13
**
7
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
11%
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
Certain not to
34
**
17
**
**
**
**
**
**
**
**
**
**
**
**
30
**
**
**
29%
**
26%
**
**
**
**
**
**
**
**
**
**
**
**
30%
**
**
**
Don't know
30
**
18
**
**
**
**
**
**
**
**
**
**
**
**
27
**
**
**
26%
**
29%
**
**
**
**
**
**
**
**
**
**
**
**
27%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QJ13). SHOWCARD How likely is it that your household will get digital television within the next 12 months? (SINGLE CODE)
Base : Those without multichannel TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
~e
~f
Unweighted total
186
157
29
57
129
83
76
Effective Weighted Sample
144
123
24
46
110
72
64
Total
116
103
13
50
66
52
59
Certain to
16
13
**
**
8
**
**
13%
13%
**
**
13%
**
**
Very likely
4
2
**
**
3
**
**
3%
2%
**
**
4%
**
**
Likely
10
9
**
**
6
**
**
9%
9%
**
**
9%
**
**
Unlikely
10
8
**
**
3
**
**
8%
8%
**
**
5%
**
**
Very unlikely
13
11
**
**
7
**
**
11%
11%
**
**
10%
**
**
Certain not to
34
29
**
**
20
**
**
29%
28%
**
**
30%
**
**
Don't know
30
30
**
**
19
**
**
26%
29%
**
**
29%
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get digital TV in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
93
43
50
14
17
21
41
40
9
4
6
15
31
15
32
65
9
3
16
Effective Weighted Sample
70
32
38
12
14
18
32
28
7
2
5
12
24
11
24
54
9
3
16
Total
56
26
30
8
16
13
19
21
6
3
5
10
21
8
17
47
6
1
3
No need
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Would never watch
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Happy to use existing service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive generally
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Happy to use terrestrial service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford it
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Moving house/ will wait until I move
house
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor reception in our area
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not available in our area
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ANY INVOLUNTARY REASONS
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get digital TV in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
93
43
50
14
17
21
41
40
9
4
6
15
31
15
32
65
9
3
16
Effective Weighted Sample
70
32
38
12
14
18
32
28
7
2
5
12
24
11
24
54
9
3
16
Total
56
26
30
8
16
13
19
21
6
3
5
10
21
8
17
47
6
1
3
ANY VOLUNTARY REASONS
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ONLY VOLUNTARY REASONS
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get digital TV in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
93
75
18
30
63
39
38
Effective Weighted Sample
70
57
15
24
52
33
32
Total
56
48
8
26
30
24
29
No need
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Would never watch
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Happy to use existing service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive generally
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Happy to use terrestrial service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford it
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Moving house/ will wait until I move house
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor reception in our area
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not available in our area
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ANY INVOLUNTARY REASONS
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get digital TV in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
93
75
18
30
63
39
38
Effective Weighted Sample
70
57
15
24
52
33
32
Total
56
48
8
26
30
24
29
ANY VOLUNTARY REASONS
**
**
**
**
**
**
**
**
**
**
**
**
**
**
ONLY VOLUNTARY REASONS
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have (if don't have a television) difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Hearing quiet voices
43
21
22
2
2
6
33
18
5
4
5
12
7
11
14
35
5
3
1
2%
2%
2%
1%
*%
1%
5%
5%
3%
2%
1%
2%
1%
3%
3%
2%
3%
3%
1%
cde
ij
l
Difficulty hearing quiet parts of
programmes
40
21
19
1
3
5
31
18
5
4
1
8
8
9
15
31
5
3
*
2%
2%
2%
*%
1%
1%
5%
5%
3%
2%
*%
2%
1%
2%
3%
2%
3%
4%
1%
cde
ij
j
Hearing the television at a volume other
people find acceptable
35
16
20
1
2
8
25
11
6
3
4
6
7
7
15
32
2
1
1
2%
2%
2%
*%
*%
1%
4%
3%
3%
1%
1%
1%
1%
2%
3%
2%
1%
1%
2%
cde
j
kl
Seeing the buttons on the remote control
20
5
15
1
1
5
13
6
2
2
2
2
7
5
6
14
4
2
*
1%
1%
1%
*%
*%
1%
2%
2%
1%
1%
1%
*%
1%
1%
1%
1%
2%
2%
*%
a
de
Using the interactive services on your
television
19
7
12
-
-
2
16
4
4
1
2
4
2
6
7
16
2
1
*
1%
1%
1%
-%
-%
*%
3%
1%
2%
*%
*%
1%
*%
2%
1%
1%
1%
1%
*%
cde
l
Seeing small details on screen
17
6
11
-
-
2
15
7
3
1
2
3
3
4
7
13
1
2
1
1%
1%
1%
-%
-%
*%
2%
2%
1%
*%
*%
1%
*%
1%
1%
1%
1%
2%
1%
cde
j
Pressing the buttons on the remote
control
17
5
12
1
-
2
14
7
2
1
-
3
2
5
6
14
2
*
-
1%
1%
1%
*%
-%
*%
2%
2%
1%
*%
-%
1%
*%
1%
1%
1%
1%
*%
-%
cde
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have (if don't have a television) difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Holding the remote control
16
5
11
2
-
8
5
1
3
*
3
1
5
2
7
14
1
1
-
1%
1%
1%
1%
-%
1%
1%
*%
2%
*%
1%
*%
1%
1%
1%
1%
*%
1%
-%
d
Seeing the picture on the TV screen
15
4
11
1
-
6
9
5
3
1
3
1
4
2
8
12
1
2
*
1%
*%
1%
*%
-%
1%
1%
2%
1%
*%
1%
*%
1%
1%
1%
1%
1%
2%
*%
d
k
Picking up the remote control
13
3
11
1
2
6
4
2
1
2
2
2
7
2
2
8
4
1
-
1%
*%
1%
*%
1%
1%
1%
*%
1%
1%
*%
*%
1%
1%
*%
*%
2%
1%
-%
a
or
Any other difficulties
14
5
8
1
1
4
8
4
1
2
1
3
4
3
3
10
1
2
1
1%
1%
1%
1%
*%
1%
1%
1%
*%
1%
*%
1%
1%
1%
1%
1%
1%
2%
2%
o
No, none
1795
873
922
246
370
639
540
290
163
210
404
454
535
330
471
1503
154
88
51
93%
94%
91%
96%
98%
95%
85%
88%
89%
95%
96%
93%
94%
93%
90%
93%
91%
91%
95%
b
f
ef
f
gh
gh
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have (if don't have a television) difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Hearing quiet voices
43
36
7
10
33
23
19
2%
2%
3%
1%
4%
2%
3%
c
Difficulty hearing quiet parts of programmes
40
34
6
7
32
21
19
2%
2%
2%
1%
4%
2%
3%
c
Hearing the television at a volume other people find
acceptable
35
30
5
10
26
18
17
2%
2%
2%
1%
3%
2%
2%
c
Seeing the buttons on the remote control
20
18
2
6
15
10
10
1%
1%
1%
1%
2%
1%
1%
c
Using the interactive services on your television
19
15
4
2
17
14
4
1%
1%
2%
*%
2%
1%
1%
c
Seeing small details on screen
17
14
3
3
14
10
7
1%
1%
1%
*%
2%
1%
1%
c
Pressing the buttons on the remote control
17
15
2
3
14
9
8
1%
1%
1%
*%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have (if don't have a television) difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Holding the remote control
16
14
1
8
8
11
4
1%
1%
*%
1%
1%
1%
1%
Seeing the picture on the TV screen
15
13
2
3
12
10
5
1%
1%
1%
*%
1%
1%
1%
c
Picking up the remote control
13
12
1
7
6
6
8
1%
1%
*%
1%
1%
*%
1%
Any other difficulties
14
12
2
3
10
8
5
1%
1%
1%
*%
1%
1%
1%
c
No, none
1795
1556
239
1038
745
1092
652
93%
93%
92%
96%
88%
93%
92%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Landline phone
1633
783
850
188
272
584
590
232
147
193
394
460
491
296
381
1380
129
78
46
84%
84%
84%
74%
72%
87%
93%
70%
81%
87%
94%
95%
86%
83%
73%
85%
76%
81%
86%
cd
cde
g
gh
ghi
lmn
n
n
p
p
Mobile phone
1765
848
917
252
371
649
492
267
174
209
410
458
534
325
443
1488
143
85
48
91%
91%
91%
99%
99%
97%
77%
81%
95%
94%
97%
94%
93%
91%
85%
92%
85%
89%
90%
f
f
f
g
g
gi
n
n
n
p
Fixed Broadband internet access
1310
654
656
182
260
539
328
121
104
167
387
410
427
232
236
1115
99
61
34
68%
70%
65%
71%
69%
80%
52%
37%
57%
75%
92%
84%
75%
65%
45%
69%
59%
64%
64%
b
f
f
cdf
g
gh
ghi
lmn
mn
n
p
Mobile broadband internet access
319
157
162
58
97
118
46
42
40
36
97
97
103
52
67
280
16
15
7
16%
17%
16%
23%
26%
18%
7%
13%
22%
16%
23%
20%
18%
15%
13%
17%
10%
16%
14%
f
ef
f
g
gi
mn
n
p
Narrowband internet access
14
5
9
3
2
6
3
5
1
*
2
3
4
4
4
11
1
1
1
1%
1%
1%
1%
1%
1%
*%
2%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
2%
o
TV service with additional channels you
pay to receive
1047
520
527
148
226
415
259
106
83
139
301
289
331
207
217
861
95
59
33
54%
56%
52%
58%
60%
62%
41%
32%
45%
63%
71%
59%
58%
58%
42%
53%
56%
62%
61%
f
f
f
g
gh
ghi
n
n
n
o
o
No, none of these
12
6
6
-
1
4
6
7
-
-
-
-
1
1
9
6
5
*
1
1%
1%
1%
-%
*%
1%
1%
2%
-%
-%
-%
-%
*%
*%
2%
*%
3%
*%
1%
hij
klm
oq
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Landline phone
1633
1401
232
929
694
1041
546
84%
83%
89%
86%
82%
89%
77%
a
d
f
Mobile phone
1765
1535
230
1054
700
1075
641
91%
91%
89%
97%
83%
92%
90%
d
Fixed Broadband internet access
1310
1126
183
862
438
849
427
68%
67%
71%
80%
52%
72%
60%
d
f
Mobile broadband internet access
319
282
37
216
101
194
118
16%
17%
14%
20%
12%
17%
17%
d
Narrowband internet access
14
10
4
10
4
11
1
1%
1%
1%
1%
*%
1%
*%
f
TV service with additional channels you pay to receive
1047
931
117
682
356
662
353
54%
55%
45%
63%
42%
56%
50%
b
d
f
No, none of these
12
11
1
1
11
2
9
1%
1%
*%
*%
1%
*%
1%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Landline phone
1370
655
715
63
235
537
536
206
131
173
347
381
413
237
334
1158
110
66
36
71%
70%
71%
25%
62%
80%
84%
62%
72%
78%
83%
78%
72%
67%
64%
71%
65%
69%
68%
c
cd
cde
g
g
gh
lmn
n
p
Mobile phone
1469
715
754
180
317
560
412
223
142
180
355
392
444
262
369
1240
126
66
38
76%
77%
75%
70%
84%
83%
65%
68%
78%
81%
84%
80%
78%
74%
71%
76%
75%
69%
70%
cf
cf
g
g
gh
mn
n
qr
Fixed Broadband internet access
1085
549
537
69
221
500
295
108
95
148
337
337
355
183
207
924
85
51
26
56%
59%
53%
27%
59%
75%
46%
33%
52%
67%
80%
69%
62%
51%
40%
57%
50%
53%
48%
b
cf
cdf
c
g
gh
ghi
lmn
mn
n
pr
Mobile broadband internet access
234
118
115
37
72
92
32
30
32
29
73
71
73
39
52
205
14
10
6
12%
13%
11%
14%
19%
14%
5%
9%
18%
13%
17%
14%
13%
11%
10%
13%
8%
10%
11%
f
ef
f
g
g
n
p
Narrowband internet access
6
1
5
-
2
3
1
4
*
-
1
2
*
*
4
4
1
1
1
*%
*%
*%
-%
1%
*%
*%
1%
*%
-%
*%
*%
*%
*%
1%
*%
*%
1%
1%
l
o
TV service with additional channels you
pay to receive
788
386
401
42
179
353
214
86
68
112
243
212
256
148
170
652
70
45
21
41%
42%
40%
17%
48%
53%
34%
26%
37%
50%
58%
44%
45%
42%
33%
40%
41%
47%
39%
cf
cf
c
g
gh
gh
n
n
n
None of these
178
76
102
62
27
34
54
36
18
10
24
33
49
43
53
139
19
13
7
9%
8%
10%
24%
7%
5%
9%
11%
10%
5%
6%
7%
9%
12%
10%
9%
11%
14%
13%
def
e
ij
i
k
k
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Landline phone
1370
1183
187
801
563
874
461
71%
70%
72%
74%
67%
74%
65%
d
f
Mobile phone
1469
1286
183
892
570
906
526
76%
77%
71%
82%
67%
77%
74%
b
d
Fixed Broadband internet access
1085
933
152
748
332
715
344
56%
56%
59%
69%
39%
61%
48%
d
f
Mobile broadband internet access
234
207
27
164
69
140
88
12%
12%
10%
15%
8%
12%
12%
d
Narrowband internet access
6
6
*
4
2
5
-
*%
*%
*%
*%
*%
*%
-%
TV service with additional channels you pay to receive
788
706
82
535
250
500
266
41%
42%
32%
49%
30%
43%
37%
b
d
f
None of these
178
148
30
70
104
108
63
9%
9%
12%
6%
12%
9%
9%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes
1042
515
527
115
211
427
289
103
90
139
320
314
334
186
204
891
80
45
26
54%
55%
52%
45%
56%
64%
45%
31%
49%
63%
76%
65%
58%
52%
39%
55%
47%
47%
49%
cf
cdf
g
gh
ghi
lmn
mn
n
pq
No
806
373
433
109
151
224
322
214
87
74
83
150
208
147
299
660
80
42
23
42%
40%
43%
43%
40%
33%
51%
65%
47%
34%
20%
31%
36%
41%
57%
41%
47%
44%
44%
e
e
cde
hij
ij
j
k
k
klm
o
Don't know
91
41
50
32
15
20
25
13
7
8
17
22
30
22
17
70
9
9
4
5%
4%
5%
12%
4%
3%
4%
4%
4%
4%
4%
5%
5%
6%
3%
4%
5%
9%
7%
def
n
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes
1042
910
132
685
352
676
340
54%
54%
51%
63%
42%
58%
48%
d
f
No
806
691
115
350
450
438
344
42%
41%
44%
32%
53%
37%
48%
c
e
Don't know
91
79
12
46
43
61
26
5%
5%
5%
4%
5%
5%
4%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1513
747
766
161
266
587
499
168
144
216
390
413
488
293
313
1137
124
120
132
Effective Weighted Sample
1212
604
608
122
212
485
415
131
114
175
325
335
400
236
241
972
118
103
126
Total
1042
515
527
115
211
427
289
103
90
139
320
314
334
186
204
891
80
45
26
One deal or package
955
473
482
107
193
389
267
94
84
130
302
286
306
166
195
815
75
39
25
92%
92%
92%
93%
91%
91%
92%
92%
93%
93%
94%
91%
92%
89%
95%
92%
94%
87%
97%
m
oq
Two packages from one supplier
55
23
32
2
11
26
16
6
4
6
9
19
17
11
7
47
3
5
*
5%
5%
6%
2%
5%
6%
6%
6%
5%
4%
3%
6%
5%
6%
4%
5%
3%
10%
1%
r
opr
Two packages from different suppliers
14
8
5
1
4
7
1
-
2
1
6
5
6
2
*
11
2
1
*
1%
2%
1%
1%
2%
2%
*%
-%
2%
1%
2%
2%
2%
1%
*%
1%
2%
1%
2%
Three or more packages
9
5
3
2
2
2
2
1
-
2
1
1
2
4
2
8
-
*
-
1%
1%
1%
1%
1%
1%
1%
1%
-%
1%
*%
*%
1%
2%
1%
1%
-%
*%
-%
k
Don't know
10
6
4
3
2
3
2
2
-
1
3
4
4
2
*
9
1
1
*
1%
1%
1%
3%
1%
1%
1%
2%
-%
1%
1%
1%
1%
1%
*%
1%
1%
1%
1%
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1513
1294
219
852
656
917
464
Effective Weighted Sample
1212
1043
171
709
541
766
393
Total
1042
910
132
685
352
676
340
One deal or package
955
832
123
624
327
619
310
92%
91%
93%
91%
93%
92%
91%
Two packages from one supplier
55
49
6
40
15
33
22
5%
5%
5%
6%
4%
5%
7%
Two packages from different suppliers
14
12
1
9
5
11
2
1%
1%
1%
1%
1%
2%
1%
Three or more packages
9
9
-
5
3
4
4
1%
1%
-%
1%
1%
1%
1%
Don't know
10
8
2
7
3
9
1
1%
1%
1%
1%
1%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTICODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1499
739
760
156
265
584
494
166
144
214
387
408
484
289
312
1127
123
118
131
Effective Weighted Sample
1202
597
605
119
211
483
411
132
114
173
322
332
397
233
241
964
117
101
125
Total
1032
510
523
112
209
425
286
101
90
138
317
311
330
184
204
882
79
45
26
Landline phone
923
455
469
93
183
383
265
87
79
126
281
277
297
164
183
790
69
40
24
89%
89%
90%
83%
87%
90%
93%
86%
88%
91%
89%
89%
90%
89%
89%
90%
87%
89%
93%
c
cd
One mobile phone
61
22
39
8
11
28
14
8
5
7
21
20
20
12
9
54
6
1
1
6%
4%
7%
7%
5%
7%
5%
8%
6%
5%
7%
7%
6%
7%
4%
6%
8%
2%
3%
a
More than one mobile phone
25
14
11
2
5
10
8
1
2
5
6
10
5
6
4
20
2
3
*
2%
3%
2%
2%
2%
2%
3%
1%
2%
3%
2%
3%
1%
3%
2%
2%
2%
6%
2%
o
Internet - Fixed Broadband access
912
453
459
97
188
384
244
79
77
123
293
285
300
154
172
782
68
39
23
88%
89%
88%
87%
90%
90%
85%
78%
86%
89%
92%
92%
91%
84%
84%
89%
86%
87%
90%
f
g
g
mn
mn
Internet - Mobile Broadband access
55
25
30
12
14
19
10
4
6
8
18
18
17
9
11
47
3
3
1
5%
5%
6%
11%
7%
5%
3%
4%
7%
6%
6%
6%
5%
5%
5%
5%
4%
7%
5%
ef
Internet - not broadband access
1
1
*
*
-
1
-
-
*
-
-
-
1
1
-
1
-
*
*
*%
*%
*%
*%
-%
*%
-%
-%
*%
-%
-%
-%
*%
*%
-%
*%
-%
1%
1%
o
o
TV service
469
226
242
53
106
195
114
47
38
71
150
132
147
88
100
402
36
22
9
45%
44%
46%
48%
51%
46%
40%
46%
42%
51%
47%
42%
45%
48%
49%
46%
45%
49%
34%
f
r
r
Don't know
19
8
11
3
3
9
4
4
3
-
4
4
5
5
6
15
3
1
-
2%
2%
2%
3%
2%
2%
2%
4%
4%
-%
1%
1%
1%
3%
3%
2%
4%
2%
-%
ij
i
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTICODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1499
1282
217
844
650
905
463
Effective Weighted Sample
1202
1035
170
703
536
757
392
Total
1032
902
130
678
350
667
339
Landline phone
923
803
120
602
318
598
301
89%
89%
92%
89%
91%
90%
89%
One mobile phone
61
53
8
41
20
41
19
6%
6%
6%
6%
6%
6%
6%
More than one mobile phone
25
21
4
19
6
20
5
2%
2%
3%
3%
2%
3%
1%
Internet - Fixed Broadband access
912
794
118
614
295
582
307
88%
88%
90%
91%
84%
87%
90%
d
Internet - Mobile Broadband access
55
47
8
35
18
43
11
5%
5%
6%
5%
5%
6%
3%
f
Internet - not broadband access
1
1
*
1
1
1
-
*%
*%
*%
*%
*%
*%
-%
TV service
469
440
28
314
152
291
169
45%
49%
22%
46%
43%
44%
50%
b
e
Don't know
19
18
1
10
9
14
6
2%
2%
1%
2%
3%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1499
739
760
156
265
584
494
166
144
214
387
408
484
289
312
1127
123
118
131
Effective Weighted Sample
1202
597
605
119
211
483
411
132
114
173
322
332
397
233
241
964
117
101
125
Total
1032
510
523
112
209
425
286
101
90
138
317
311
330
184
204
882
79
45
26
Yes
736
363
373
62
146
322
206
70
66
97
240
226
243
128
137
625
64
30
16
71%
71%
71%
56%
70%
76%
72%
69%
73%
71%
76%
73%
73%
70%
67%
71%
81%
68%
62%
c
c
c
oqr
No
159
75
84
17
33
67
43
24
14
22
46
45
47
26
42
138
5
9
7
15%
15%
16%
15%
16%
16%
15%
23%
15%
16%
14%
14%
14%
14%
20%
16%
6%
21%
26%
j
l
p
p
op
Don't know
137
72
65
32
31
36
38
8
10
18
31
40
41
30
26
119
10
5
3
13%
14%
12%
29%
15%
8%
13%
8%
11%
13%
10%
13%
12%
16%
13%
13%
13%
11%
12%
def
e
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1499
1282
217
844
650
905
463
Effective Weighted Sample
1202
1035
170
703
536
757
392
Total
1032
902
130
678
350
667
339
Yes
736
648
88
507
225
488
232
71%
72%
67%
75%
64%
73%
68%
d
No
159
131
28
94
65
91
61
15%
15%
21%
14%
18%
14%
18%
a
c
e
Don't know
137
123
15
77
61
88
46
13%
14%
11%
11%
17%
13%
14%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1499
739
760
156
265
584
494
166
144
214
387
408
484
289
312
1127
123
118
131
Effective Weighted Sample
1202
597
605
119
211
483
411
132
114
173
322
332
397
233
241
964
117
101
125
Total
1032
510
523
112
209
425
286
101
90
138
317
311
330
184
204
882
79
45
26
One bill
975
478
497
97
198
406
274
96
88
131
304
292
317
166
197
830
78
42
24
94%
94%
95%
87%
95%
96%
95%
96%
99%
95%
96%
94%
96%
91%
96%
94%
98%
95%
94%
c
c
c
m
m
More than one bill
26
13
12
1
6
13
6
2
1
6
7
10
5
6
4
23
1
2
1
3%
3%
2%
1%
3%
3%
2%
2%
1%
5%
2%
3%
2%
3%
2%
3%
2%
3%
2%
Don't know
31
18
13
14
6
5
7
2
*
1
6
8
8
11
3
29
-
1
1
3%
4%
2%
12%
3%
1%
2%
2%
*%
1%
2%
3%
3%
6%
2%
3%
-%
2%
4%
def
ln
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1499
1282
217
844
650
905
463
Effective Weighted Sample
1202
1035
170
703
536
757
392
Total
1032
902
130
678
350
667
339
One bill
975
857
118
639
331
626
324
94%
95%
91%
94%
95%
94%
96%
b
More than one bill
26
22
4
21
5
18
7
3%
2%
3%
3%
1%
3%
2%
d
Don't know
31
23
8
17
14
23
8
3%
3%
6%
3%
4%
3%
2%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1499
739
760
156
265
584
494
166
144
214
387
408
484
289
312
1127
123
118
131
Effective Weighted Sample
1202
597
605
119
211
483
411
132
114
173
322
332
397
233
241
964
117
101
125
Total
1032
510
523
112
209
425
286
101
90
138
317
311
330
184
204
882
79
45
26
BT
282
139
142
32
47
119
83
21
24
30
98
106
86
44
45
236
24
11
10
27%
27%
27%
29%
23%
28%
29%
21%
26%
21%
31%
34%
26%
24%
22%
27%
31%
26%
37%
gi
lmn
o
Virgin Media (previously NTL/ Telewest)
275
145
130
36
51
110
79
27
22
47
78
70
83
58
62
240
25
5
4
27%
28%
25%
32%
24%
26%
27%
27%
25%
34%
24%
23%
25%
32%
30%
27%
31%
12%
17%
j
k
k
qr
qr
Sky
253
117
136
25
72
107
49
25
22
35
88
77
84
45
47
212
18
16
7
25%
23%
26%
22%
35%
25%
17%
25%
25%
25%
28%
25%
25%
25%
23%
24%
23%
36%
27%
cef
f
op
Talk Talk/ Carphone Warehouse
132
64
68
5
27
51
50
17
13
16
31
32
46
19
35
117
4
7
4
13%
13%
13%
4%
13%
12%
17%
16%
15%
11%
10%
10%
14%
10%
17%
13%
5%
16%
17%
c
c
ce
j
km
p
p
p
Orange
26
14
12
2
3
15
5
4
4
2
9
6
6
9
6
23
-
2
*
2%
3%
2%
2%
2%
4%
2%
4%
5%
1%
3%
2%
2%
5%
3%
3%
-%
5%
1%
l
p
O2
16
9
7
6
3
4
2
1
2
2
4
7
2
2
5
13
3
-
-
2%
2%
1%
5%
2%
1%
1%
1%
2%
1%
1%
2%
*%
1%
3%
1%
4%
-%
-%
def
l
l
oqr
Plusnet
12
6
6
1
2
6
2
1
1
1
6
3
7
1
*
11
-
1
-
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
2%
1%
*%
1%
-%
2%
-%
n
AOL
7
3
4
1
1
1
5
-
-
1
3
3
3
1
-
6
1
*
-
1%
1%
1%
1%
*%
*%
2%
-%
-%
1%
1%
1%
1%
1%
-%
1%
2%
*%
-%
e
Post Office
7
3
4
-
1
2
3
-
*
2
-
2
2
1
2
6
1
*
-
1%
1%
1%
-%
1%
1%
1%
-%
*%
1%
-%
1%
1%
1%
1%
1%
1%
*%
-%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1499
739
760
156
265
584
494
166
144
214
387
408
484
289
312
1127
123
118
131
Effective Weighted Sample
1202
597
605
119
211
483
411
132
114
173
322
332
397
233
241
964
117
101
125
Total
1032
510
523
112
209
425
286
101
90
138
317
311
330
184
204
882
79
45
26
Other
20
9
11
4
2
8
8
5
1
2
1
6
10
3
2
16
3
1
*
2%
2%
2%
3%
1%
2%
3%
5%
1%
2%
*%
2%
3%
2%
1%
2%
4%
2%
2%
hj
Don't know
2
1
1
1
-
1
*
1
-
-
-
-
2
*
-
2
-
-
-
*%
*%
*%
*%
-%
*%
*%
1%
-%
-%
-%
-%
1%
*%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1499
1282
217
844
650
905
463
Effective Weighted Sample
1202
1035
170
703
536
757
392
Total
1032
902
130
678
350
667
339
BT
282
211
70
189
93
181
91
27%
23%
54%
28%
27%
27%
27%
a
Virgin Media (previously NTL/ Telewest)
275
266
9
176
98
177
93
27%
29%
7%
26%
28%
27%
27%
b
Sky
253
236
17
176
75
156
90
25%
26%
13%
26%
21%
23%
27%
b
Talk Talk/ Carphone Warehouse
132
117
15
81
51
86
42
13%
13%
12%
12%
14%
13%
12%
Orange
26
19
6
17
9
21
5
2%
2%
5%
3%
3%
3%
1%
a
O2
16
15
1
12
4
9
7
2%
2%
1%
2%
1%
1%
2%
Plusnet
12
8
4
9
3
9
3
1%
1%
3%
1%
1%
1%
1%
a
AOL
7
6
1
5
2
6
1
1%
1%
1%
1%
1%
1%
*%
Post Office
7
4
3
2
5
7
-
1%
*%
2%
*%
1%
1%
-%
a
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1499
1282
217
844
650
905
463
Effective Weighted Sample
1202
1035
170
703
536
757
392
Total
1032
902
130
678
350
667
339
Other
20
16
4
9
10
14
6
2%
2%
3%
1%
3%
2%
2%
Don't know
2
2
-
1
1
1
1
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI1. Ofcom (The Office of Communications) is the independent regulator and competition authority for the UK communications industries, Had you heard of Ofcom before today? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes
1358
699
659
133
260
509
456
177
130
165
361
421
411
245
278
1155
108
61
34
70%
75%
65%
52%
69%
76%
72%
53%
71%
75%
86%
86%
72%
69%
53%
71%
64%
64%
63%
b
c
cd
c
g
g
ghi
lmn
n
n
pqr
No
581
231
351
123
117
162
180
154
53
56
59
66
160
111
243
466
61
35
20
30%
25%
35%
48%
31%
24%
28%
47%
29%
25%
14%
14%
28%
31%
47%
29%
36%
36%
37%
a
def
e
hij
j
j
k
k
klm
o
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI1. Ofcom (The Office of Communications) is the independent regulator and competition authority for the UK communications industries, Had you heard of Ofcom before today? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes
1358
1169
188
826
523
893
431
70%
70%
73%
76%
62%
76%
61%
d
f
No
581
511
71
256
322
282
279
30%
30%
27%
24%
38%
24%
39%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI2. Have you personally had a reason to make a complaint about your landline, mobile, or internet service or supplier in the last 12 months? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Yes landline
70
33
37
3
16
24
27
6
8
12
15
20
23
9
17
60
3
5
2
4%
4%
4%
1%
4%
4%
4%
2%
4%
5%
4%
4%
4%
3%
3%
4%
2%
5%
4%
c
c
c
g
g
p
Yes mobile
41
18
23
9
10
14
7
6
3
4
10
14
14
5
7
37
1
1
1
2%
2%
2%
4%
3%
2%
1%
2%
2%
2%
2%
3%
3%
1%
1%
2%
1%
1%
3%
f
Yes internet - fixed broadband/
narrowband
90
48
42
8
19
37
27
8
5
11
33
27
28
15
18
79
2
5
4
5%
5%
4%
3%
5%
5%
4%
2%
3%
5%
8%
6%
5%
4%
4%
5%
1%
5%
7%
gh
p
p
p
Yes internet - mobile broadband
6
2
4
-
5
1
-
1
2
1
-
*
5
-
1
5
1
-
-
*%
*%
*%
-%
1%
*%
-%
*%
1%
*%
-%
*%
1%
-%
*%
*%
*%
-%
-%
ef
j
ANY INTERNET
96
51
45
8
24
38
27
8
7
11
33
28
33
15
19
84
3
5
4
5%
5%
4%
3%
6%
6%
4%
3%
4%
5%
8%
6%
6%
4%
4%
5%
2%
5%
7%
gh
p
p
p
No none of these
1754
840
914
236
332
606
580
311
167
199
368
433
510
325
482
1459
162
86
47
90%
90%
91%
93%
88%
90%
91%
94%
91%
90%
87%
89%
89%
92%
93%
90%
96%
90%
89%
ij
kl
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI2. Have you personally had a reason to make a complaint about your landline, mobile, or internet service or supplier in the last 12 months? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Yes landline
70
58
12
39
30
48
20
4%
3%
5%
4%
4%
4%
3%
Yes mobile
41
35
6
26
15
21
18
2%
2%
2%
2%
2%
2%
3%
Yes internet - fixed broadband/ narrowband
90
70
20
62
28
60
26
5%
4%
8%
6%
3%
5%
4%
a
d
Yes internet - mobile broadband
6
5
1
5
1
1
5
*%
*%
*%
*%
*%
*%
1%
e
ANY INTERNET
96
75
20
67
29
61
31
5%
4%
8%
6%
3%
5%
4%
a
d
No none of these
1754
1530
224
967
776
1056
650
90%
91%
87%
89%
92%
90%
92%
b
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI3. What was the issue you had a reason to complain about (in connection with your landline)? (MULTICODE)
Base : Those with a reason to complain about their landline service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
106
47
59
5
21
32
48
9
14
21
16
26
34
18
27
79
5
12
10
Effective Weighted Sample
83
36
47
4
16
25
41
7
11
18
14
21
30
13
19
66
5
11
10
Total
70
33
37
3
16
24
27
6
8
12
15
20
23
9
17
60
3
5
2
Disruption of service
25
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
36%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor quality of service
12
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Bill incorrect
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
15%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Overcharged
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Charges not made clear/ unexpected
charges
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Service not as promised/ advertised
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Staff attitude/ problems with staff
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Bill not received
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Terms of contract were unfair
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
26
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
37%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI3. What was the issue you had a reason to complain about (in connection with your landline)? (MULTICODE)
Base : Those with a reason to complain about their landline service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
106
84
22
48
57
63
33
Effective Weighted Sample
83
66
18
39
47
53
27
Total
70
58
12
39
30
48
20
Disruption of service
25
**
**
**
**
**
**
36%
**
**
**
**
**
**
Poor quality of service
12
**
**
**
**
**
**
18%
**
**
**
**
**
**
Bill incorrect
11
**
**
**
**
**
**
15%
**
**
**
**
**
**
Overcharged
8
**
**
**
**
**
**
11%
**
**
**
**
**
**
Charges not made clear/ unexpected charges
8
**
**
**
**
**
**
11%
**
**
**
**
**
**
Service not as promised/ advertised
5
**
**
**
**
**
**
7%
**
**
**
**
**
**
Staff attitude/ problems with staff
2
**
**
**
**
**
**
3%
**
**
**
**
**
**
Bill not received
1
**
**
**
**
**
**
2%
**
**
**
**
**
**
Terms of contract were unfair
1
**
**
**
**
**
**
1%
**
**
**
**
**
**
Other
26
**
**
**
**
**
**
37%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI4. And did you go ahead and make a complaint about your landline service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their landline service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
106
47
59
5
21
32
48
9
14
21
16
26
34
18
27
79
5
12
10
Effective Weighted Sample
83
36
47
4
16
25
41
7
11
18
14
21
30
13
19
66
5
11
10
Total
70
33
37
3
16
24
27
6
8
12
15
20
23
9
17
60
3
5
2
Yes
57
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI4. And did you go ahead and make a complaint about your landline service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their landline service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
106
84
22
48
57
63
33
Effective Weighted Sample
83
66
18
39
47
53
27
Total
70
58
12
39
30
48
20
Yes
57
**
**
**
**
**
**
81%
**
**
**
**
**
**
No
13
**
**
**
**
**
**
19%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI5. Why did you not make a complaint about your landline service or supplier? (MULTICODE)
Base : Those did not go ahead and make a complaint about their landline service or supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
18
9
9
1
3
6
8
1
2
4
5
4
8
3
3
16
-
1
1
Effective Weighted Sample
14
7
8
1
3
4
7
1
1
4
5
3
7
3
3
13
-
1
1
Total
13
7
6
1
2
5
5
*
1
3
6
3
7
1
2
13
-
*
*
The problem was sorted out
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Not worth the hassle
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Did not know where to go
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Didn't have time
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI5. Why did you not make a complaint about your landline service or supplier? (MULTICODE)
Base : Those did not go ahead and make a complaint about their landline service or supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
18
15
3
7
11
12
5
Effective Weighted Sample
14
11
3
6
9
10
4
Total
13
11
2
7
6
10
3
The problem was sorted out
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not worth the hassle
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Did not know where to go
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Didn't have time
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI6. What was the issue you had a reason to complain about, regarding your mobile phone service? (MULTICODE)
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
54
26
28
11
12
20
11
9
3
6
13
16
17
9
12
43
2
3
6
Effective Weighted Sample
44
20
24
9
10
16
10
8
3
5
9
14
14
7
11
38
2
3
6
Total
41
18
23
9
10
14
7
6
3
4
10
14
14
5
7
37
1
1
1
Poor coverage
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Disruption of service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Bill incorrect
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Overcharged
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor quality of service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Charges not made clear/ unexpected
charges
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Speed of internet connection
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Service not as promised/ advertised
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Staff attitude/ problems with staff
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Terms of contract were unfair
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI6. What was the issue you had a reason to complain about, regarding your mobile phone service? (MULTICODE)
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
54
26
28
11
12
20
11
9
3
6
13
16
17
9
12
43
2
3
6
Effective Weighted Sample
44
20
24
9
10
16
10
8
3
5
9
14
14
7
11
38
2
3
6
Total
41
18
23
9
10
14
7
6
3
4
10
14
14
5
7
37
1
1
1
Advertised tariffs not available to me
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI6. What was the issue you had a reason to complain about, regarding your mobile phone service? (MULTICODE)
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
54
46
8
31
23
25
23
Effective Weighted Sample
44
38
6
25
19
22
20
Total
41
35
6
26
15
21
18
Poor coverage
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Disruption of service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Bill incorrect
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Overcharged
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor quality of service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Charges not made clear/ unexpected charges
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Speed of internet connection
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Service not as promised/ advertised
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Staff attitude/ problems with staff
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Terms of contract were unfair
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI6. What was the issue you had a reason to complain about, regarding your mobile phone service? (MULTICODE)
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
54
46
8
31
23
25
23
Effective Weighted Sample
44
38
6
25
19
22
20
Total
41
35
6
26
15
21
18
Advertised tariffs not available to me
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI7. And did you go ahead and make a complaint about your mobile service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
54
26
28
11
12
20
11
9
3
6
13
16
17
9
12
43
2
3
6
Effective Weighted Sample
44
20
24
9
10
16
10
8
3
5
9
14
14
7
11
38
2
3
6
Total
41
18
23
9
10
14
7
6
3
4
10
14
14
5
7
37
1
1
1
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI7. And did you go ahead and make a complaint about your mobile service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their mobile service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
54
46
8
31
23
25
23
Effective Weighted Sample
44
38
6
25
19
22
20
Total
41
35
6
26
15
21
18
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI8. Why did you not make a complaint about your mobile service or supplier? (MULTICODE)
Base : Those did not go ahead and make a complaint about their mobile service or supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
9
5
4
1
3
4
1
1
2
-
2
2
5
2
-
9
-
-
-
Effective Weighted Sample
8
5
4
1
3
4
1
1
2
-
2
2
4
2
-
8
-
-
-
Total
8
4
4
1
3
3
1
1
2
-
2
2
4
2
-
8
-
-
-
The problem was sorted out
**
**
**
**
**
**
**
**
**
-
**
**
**
**
-
**
-
-
-
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
-%
**
-%
-%
-%
Not worth the hassle
**
**
**
**
**
**
**
**
**
-
**
**
**
**
-
**
-
-
-
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
-%
**
-%
-%
-%
They wouldn't do anything anyway
**
**
**
**
**
**
**
**
**
-
**
**
**
**
-
**
-
-
-
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
-%
**
-%
-%
-%
Didn't have time
**
**
**
**
**
**
**
**
**
-
**
**
**
**
-
**
-
-
-
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
-%
**
-%
-%
-%
Other
**
**
**
**
**
**
**
**
**
-
**
**
**
**
-
**
-
-
-
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
-%
**
-%
-%
-%
Don't know
**
**
**
**
**
**
**
**
**
-
**
**
**
**
-
**
-
-
-
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
-%
**
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI8. Why did you not make a complaint about your mobile service or supplier? (MULTICODE)
Base : Those did not go ahead and make a complaint about their mobile service or supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
9
8
1
6
3
5
4
Effective Weighted Sample
8
7
1
6
3
5
4
Total
8
7
1
6
2
5
3
The problem was sorted out
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not worth the hassle
**
**
**
**
**
**
**
**
**
**
**
**
**
**
They wouldn't do anything anyway
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Didn't have time
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI9. What was the issue you had a reason to complain about, regarding your internet service? (MULTICODE)
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
133
74
59
15
25
47
46
10
9
19
42
37
46
23
26
99
4
12
18
Effective Weighted Sample
102
55
48
11
18
38
39
8
8
15
33
28
37
18
20
84
4
10
17
Total
90
48
42
8
19
37
27
8
5
11
33
27
28
15
18
79
2
5
4
Disruption of service
41
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
46%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor quality of service
25
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
28%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Speed of internet connection
22
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Overcharged
9
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Service not as promised/ advertised
9
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Bill incorrect
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor coverage
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Charges not made clear/ unexpected
charges
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Terms of contract were unfair
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Staff attitude/ problems with staff
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI9. What was the issue you had a reason to complain about, regarding your internet service? (MULTICODE)
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
133
74
59
15
25
47
46
10
9
19
42
37
46
23
26
99
4
12
18
Effective Weighted Sample
102
55
48
11
18
38
39
8
8
15
33
28
37
18
20
84
4
10
17
Total
90
48
42
8
19
37
27
8
5
11
33
27
28
15
18
79
2
5
4
Advertised tariffs not available to me
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI9. What was the issue you had a reason to complain about, regarding your internet service? (MULTICODE)
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
133
96
37
80
53
80
35
Effective Weighted Sample
102
76
28
63
43
66
29
Total
90
70
20
62
28
60
26
Disruption of service
41
**
**
**
**
**
**
46%
**
**
**
**
**
**
Poor quality of service
25
**
**
**
**
**
**
28%
**
**
**
**
**
**
Speed of internet connection
22
**
**
**
**
**
**
24%
**
**
**
**
**
**
Overcharged
9
**
**
**
**
**
**
10%
**
**
**
**
**
**
Service not as promised/ advertised
9
**
**
**
**
**
**
9%
**
**
**
**
**
**
Bill incorrect
7
**
**
**
**
**
**
8%
**
**
**
**
**
**
Poor coverage
6
**
**
**
**
**
**
7%
**
**
**
**
**
**
Charges not made clear/ unexpected charges
4
**
**
**
**
**
**
4%
**
**
**
**
**
**
Terms of contract were unfair
3
**
**
**
**
**
**
3%
**
**
**
**
**
**
Staff attitude/ problems with staff
2
**
**
**
**
**
**
3%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI9. What was the issue you had a reason to complain about, regarding your internet service? (MULTICODE)
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
133
96
37
80
53
80
35
Effective Weighted Sample
102
76
28
63
43
66
29
Total
90
70
20
62
28
60
26
Advertised tariffs not available to me
1
**
**
**
**
**
**
1%
**
**
**
**
**
**
Other
14
**
**
**
**
**
**
16%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI10. And did you go ahead and make a complaint about your internet service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
133
74
59
15
25
47
46
10
9
19
42
37
46
23
26
99
4
12
18
Effective Weighted Sample
102
55
48
11
18
38
39
8
8
15
33
28
37
18
20
84
4
10
17
Total
90
48
42
8
19
37
27
8
5
11
33
27
28
15
18
79
2
5
4
Yes
76
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI10. And did you go ahead and make a complaint about your internet service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their fixed broadband/ narrowband internet service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
133
96
37
80
53
80
35
Effective Weighted Sample
102
76
28
63
43
66
29
Total
90
70
20
62
28
60
26
Yes
76
**
**
**
**
**
**
84%
**
**
**
**
**
**
No
14
**
**
**
**
**
**
16%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI11. Why did you not make a complaint about your internet service or supplier? (MULTICODE)
Base : Those did not go ahead and make a complaint about their fixed broadband/ narrowband internet service or supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
23
16
7
5
5
7
6
1
2
6
4
5
12
2
3
16
-
3
4
Effective Weighted Sample
17
11
6
5
4
5
6
1
2
5
4
4
9
2
2
13
-
3
4
Total
14
9
5
2
5
5
3
*
1
3
4
4
7
1
1
12
-
1
1
The problem was sorted out
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Not worth the hassle
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI11. Why did you not make a complaint about your internet service or supplier? (MULTICODE)
Base : Those did not go ahead and make a complaint about their fixed broadband/ narrowband internet service or supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
23
10
13
13
10
17
2
Effective Weighted Sample
17
7
11
10
7
13
2
Total
14
8
6
9
5
12
1
The problem was sorted out
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not worth the hassle
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI12. What was the issue you had a reason to complain about, regarding your mobile broadband service? (MULTICODE)
Base : Those with a reason to complain about their mobile broadband internet service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
6
3
3
-
4
2
-
1
1
1
-
1
4
-
1
5
1
-
-
Effective Weighted Sample
5
3
2
-
3
2
-
1
1
1
-
1
3
-
1
4
1
-
-
Total
6
2
4
-
5
1
-
1
2
1
-
*
5
-
1
5
1
-
-
Overcharged
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Poor coverage
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Disruption of service
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Charges not made clear/ unexpected
charges
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Service not as promised/ advertised
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Bill not received
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI12. What was the issue you had a reason to complain about, regarding your mobile broadband service? (MULTICODE)
Base : Those with a reason to complain about their mobile broadband internet service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
6
5
1
4
2
2
4
Effective Weighted Sample
5
4
1
3
2
2
3
Total
6
5
1
5
1
1
5
Overcharged
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Poor coverage
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Disruption of service
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Charges not made clear/ unexpected charges
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Service not as promised/ advertised
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Bill not received
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI13. And did you go ahead and make a complaint about your mobile broadband service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their mobile broadband internet service or supplier in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
6
3
3
-
4
2
-
1
1
1
-
1
4
-
1
5
1
-
-
Effective Weighted Sample
5
3
2
-
3
2
-
1
1
1
-
1
3
-
1
4
1
-
-
Total
6
2
4
-
5
1
-
1
2
1
-
*
5
-
1
5
1
-
-
Yes
**
**
**
-
**
**
-
**
**
**
-
**
**
-
**
**
**
-
-
**
**
**
-%
**
**
-%
**
**
**
-%
**
**
-%
**
**
**
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QI13. And did you go ahead and make a complaint about your mobile broadband service or supplier? (SINGLE CODE)
Base : Those with a reason to complain about their mobile broadband internet service or supplier in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
6
5
1
4
2
2
4
Effective Weighted Sample
5
4
1
3
2
2
3
Total
6
5
1
5
1
1
5
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Married/ civil partnership
964
490
474
13
179
425
347
76
82
132
290
308
279
195
179
806
81
48
29
50%
53%
47%
5%
48%
63%
55%
23%
45%
60%
69%
63%
49%
55%
34%
50%
48%
50%
53%
b
c
cdf
cd
g
gh
ghi
lmn
n
ln
Co-habiting
143
64
79
23
64
46
11
15
20
23
42
30
45
34
34
118
15
8
3
7%
7%
8%
9%
17%
7%
2%
5%
11%
11%
10%
6%
8%
10%
7%
7%
9%
8%
5%
f
cef
f
g
g
g
k
Single
470
257
213
207
109
107
47
111
42
36
58
86
155
72
157
394
35
25
16
24%
28%
21%
81%
29%
16%
7%
34%
23%
16%
14%
18%
27%
20%
30%
24%
21%
26%
29%
b
def
ef
f
hij
j
km
km
p
Widowed, divorced or separated
334
106
229
13
21
84
217
122
37
26
26
52
87
51
144
279
36
14
7
17%
11%
23%
5%
5%
12%
34%
37%
20%
12%
6%
11%
15%
14%
28%
17%
21%
14%
13%
a
cd
cde
hij
ij
j
k
klm
r
Refused
28
13
15
1
4
10
14
6
2
3
6
11
6
3
7
24
3
1
-
1%
1%
2%
*%
1%
1%
2%
2%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
-%
c
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Married/ civil partnership
964
814
150
606
352
650
285
50%
48%
58%
56%
42%
55%
40%
a
d
f
Co-habiting
143
126
17
105
37
74
67
7%
8%
6%
10%
4%
6%
9%
d
e
Single
470
428
42
250
215
231
223
24%
25%
16%
23%
25%
20%
31%
b
e
Widowed, divorced or separated
334
288
46
105
229
203
125
17%
17%
18%
10%
27%
17%
18%
c
Refused
28
23
5
15
12
17
11
1%
1%
2%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
WHITE
British
1213
549
664
162
224
428
399
199
107
134
258
315
346
236
313
1084
53
39
35
63%
59%
66%
63%
59%
64%
63%
60%
59%
61%
61%
65%
61%
67%
60%
67%
32%
41%
66%
a
ln
pq
p
pq
English
257
146
111
28
34
76
119
39
32
29
55
60
93
43
62
249
5
4
1
13%
16%
11%
11%
9%
11%
19%
12%
18%
13%
13%
12%
16%
12%
12%
15%
3%
4%
1%
b
cde
g
n
pqr
Scottish
116
52
63
13
24
34
45
28
13
14
16
22
28
25
40
13
103
*
-
6%
6%
6%
5%
6%
5%
7%
8%
7%
6%
4%
5%
5%
7%
8%
1%
61%
*%
-%
j
kl
oqr
Welsh
56
25
31
7
11
20
18
12
7
8
9
12
15
10
18
7
2
47
*
3%
3%
3%
3%
3%
3%
3%
4%
4%
4%
2%
2%
3%
3%
4%
*%
1%
50%
1%
opr
Irish
26
11
15
3
4
9
9
6
1
5
7
5
7
6
7
12
1
-
13
1%
1%
1%
1%
1%
1%
1%
2%
1%
2%
2%
1%
1%
2%
1%
1%
*%
-%
24%
opq
Any other white background
76
32
43
7
31
30
8
12
8
7
29
19
25
12
20
66
4
2
3
4%
3%
4%
3%
8%
4%
1%
4%
4%
3%
7%
4%
4%
3%
4%
4%
3%
2%
6%
cef
f
g
q
MIXED
White and Black Caribbean
9
4
4
2
1
5
*
2
-
1
5
5
1
2
2
9
-
-
-
*%
*%
*%
1%
*%
1%
*%
1%
-%
1%
1%
1%
*%
1%
*%
1%
-%
-%
-%
f
f
l
White and Black African
5
3
1
2
*
2
-
1
-
-
4
2
2
-
*
4
-
-
*
*%
*%
*%
1%
*%
*%
-%
*%
-%
-%
1%
*%
*%
-%
*%
*%
-%
-%
*%
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
White and Asian
3
2
1
1
-
1
1
1
-
1
1
-
1
-
2
3
-
-
-
*%
*%
*%
1%
-%
*%
*%
*%
-%
*%
*%
-%
*%
-%
*%
*%
-%
-%
-%
Any other mixed background
6
4
2
2
3
1
-
-
-
-
4
1
3
-
2
6
-
-
-
*%
*%
*%
1%
1%
*%
-%
-%
-%
-%
1%
*%
1%
-%
*%
*%
-%
-%
-%
f
f
g
ASIAN AND BRITISH ASIAN
Indian
45
27
18
6
9
16
14
5
3
8
12
18
10
6
12
45
-
-
-
2%
3%
2%
2%
2%
2%
2%
1%
1%
4%
3%
4%
2%
2%
2%
3%
-%
-%
-%
l
pqr
Pakistani
27
17
10
4
10
7
5
5
2
3
3
2
8
4
13
27
-
-
-
1%
2%
1%
1%
3%
1%
1%
2%
1%
2%
1%
*%
1%
1%
3%
2%
-%
-%
-%
ef
k
pr
Bangladeshi
10
3
6
2
4
3
1
1
2
1
1
2
2
1
5
10
-
-
-
*%
*%
1%
1%
1%
*%
*%
*%
1%
*%
*%
*%
*%
*%
1%
1%
-%
-%
-%
f
Any other Asian background
12
6
5
2
4
3
3
4
1
1
2
2
5
2
3
11
-
1
-
1%
1%
1%
1%
1%
*%
*%
1%
1%
*%
*%
*%
1%
*%
1%
1%
-%
1%
-%
BLACK AND BLACK BRITISH
Caribbean
21
8
13
2
7
8
5
5
3
4
3
5
5
2
9
21
-
-
-
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
*%
2%
1%
-%
-%
-%
African
29
19
10
6
6
16
2
4
2
5
3
5
14
5
6
28
1
1
*
2%
2%
1%
2%
1%
2%
*%
1%
1%
2%
1%
1%
2%
1%
1%
2%
*%
1%
*%
f
f
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
2
1
1
1
-
1
1
*
-
-
1
1
1
-
-
2
-
-
*
*%
*%
*%
*%
-%
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
-%
-%
*%
Iranian
*
*
-
-
*
-
-
*
-
-
-
-
*
-
-
*
-
-
-
*%
*%
-%
-%
*%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
CHINESE OR OTHER ETHNIC GROUP
Chinese
11
5
6
4
3
3
1
3
-
-
3
4
5
*
1
10
-
1
*
1%
1%
1%
2%
1%
*%
*%
1%
-%
-%
1%
1%
1%
*%
*%
1%
-%
1%
1%
ef
Any other background
3
2
1
-
-
2
1
1
1
-
1
1
-
-
2
3
-
-
-
*%
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
*%
-%
-%
*%
*%
-%
-%
-%
Refused
12
9
3
1
2
6
4
2
-
1
4
6
1
*
4
10
1
1
*
1%
1%
*%
1%
*%
1%
1%
1%
-%
*%
1%
1%
*%
*%
1%
1%
*%
1%
1%
b
lm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
WHITE
British
1213
1046
166
687
516
803
374
63%
62%
64%
64%
61%
68%
53%
f
English
257
215
43
131
126
183
74
13%
13%
17%
12%
15%
16%
10%
c
f
Scottish
116
94
22
56
60
49
67
6%
6%
8%
5%
7%
4%
9%
e
Welsh
56
45
11
30
26
35
21
3%
3%
4%
3%
3%
3%
3%
Irish
26
19
7
15
11
9
4
1%
1%
3%
1%
1%
1%
1%
a
Any other white background
76
72
4
53
23
25
48
4%
4%
1%
5%
3%
2%
7%
b
d
e
MIXED
White and Black Caribbean
9
9
-
7
2
3
6
*%
1%
-%
1%
*%
*%
1%
e
White and Black African
5
3
1
4
1
1
3
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
White and Asian
3
3
-
1
2
2
1
*%
*%
-%
*%
*%
*%
*%
Any other mixed background
6
6
-
3
3
4
2
*%
*%
-%
*%
*%
*%
*%
ASIAN AND BRITISH ASIAN
Indian
45
45
-
29
17
23
22
2%
3%
-%
3%
2%
2%
3%
b
Pakistani
27
27
-
17
10
9
18
1%
2%
-%
2%
1%
1%
3%
b
e
Bangladeshi
10
10
-
6
4
2
7
*%
1%
-%
1%
*%
*%
1%
e
Any other Asian background
12
12
-
4
8
5
7
1%
1%
-%
*%
1%
*%
1%
BLACK AND BLACK BRITISH
Caribbean
21
21
-
9
12
4
18
1%
1%
-%
1%
1%
*%
2%
b
e
African
29
28
1
18
11
5
24
2%
2%
*%
2%
1%
*%
3%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
2
2
-
-
2
-
2
*%
*%
-%
-%
*%
-%
*%
e
Iranian
*
*
-
-
*
*
-
*%
*%
-%
-%
*%
*%
-%
CHINESE OR OTHER ETHNIC GROUP
Chinese
11
11
-
4
7
5
6
1%
1%
-%
*%
1%
*%
1%
Any other background
3
3
-
1
2
1
2
*%
*%
-%
*%
*%
*%
*%
Refused
12
8
4
8
3
7
5
1%
*%
2%
1%
*%
1%
1%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Cannot walk far or manage stairs or can
only do so with difficulty
121
54
66
2
3
24
92
48
10
7
4
24
21
19
58
94
15
7
4
6%
6%
7%
1%
1%
4%
14%
15%
6%
3%
1%
5%
4%
5%
11%
6%
9%
8%
7%
cd
cde
hij
j
j
klm
Breathlessness or chest pains
89
44
45
2
5
15
67
31
13
8
5
16
20
16
37
73
9
5
2
5%
5%
4%
1%
1%
2%
11%
10%
7%
4%
1%
3%
3%
4%
7%
4%
5%
5%
5%
cde
ij
j
j
kl
Poor hearing, partial hearing or deafness
75
38
37
1
-
9
65
33
9
3
*
14
16
12
32
59
9
5
2
4%
4%
4%
*%
-%
1%
10%
10%
5%
1%
*%
3%
3%
3%
6%
4%
5%
5%
3%
d
cde
hij
ij
j
klm
Poor vision, partial sight or blindness
51
16
35
4
1
8
39
21
6
2
3
8
14
7
22
41
4
4
2
3%
2%
3%
1%
*%
1%
6%
6%
3%
1%
1%
2%
3%
2%
4%
3%
3%
4%
3%
a
cde
ij
j
km
Limited ability to reach
32
9
23
-
2
3
27
12
4
2
-
5
7
3
17
28
2
1
*
2%
1%
2%
-%
1%
*%
4%
4%
2%
1%
-%
1%
1%
1%
3%
2%
1%
1%
*%
a
cde
ij
j
j
klm
Mental health problems or difficulties
21
10
11
*
2
11
6
12
2
1
2
3
2
2
13
17
1
1
*
1%
1%
1%
*%
1%
2%
1%
4%
1%
*%
*%
1%
*%
1%
3%
1%
1%
2%
1%
ij
klm
Dyslexia
18
11
7
3
6
7
2
5
*
6
3
2
5
3
8
16
1
1
*
1%
1%
1%
1%
2%
1%
*%
1%
*%
3%
1%
*%
1%
1%
1%
1%
*%
1%
1%
f
f
h
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Other illnesses or health problems which
limit your daily activities or the work that
you can do
111
52
59
4
4
37
66
39
13
12
8
18
22
16
55
84
11
12
4
6%
6%
6%
2%
1%
5%
10%
12%
7%
5%
2%
4%
4%
4%
11%
5%
7%
13%
7%
cd
cde
ij
j
j
klm
opr
None
1609
779
830
241
357
593
417
213
147
191
400
428
500
302
374
1355
137
73
44
83%
84%
82%
94%
95%
88%
66%
64%
81%
86%
95%
88%
87%
85%
72%
84%
81%
76%
83%
ef
ef
f
g
g
ghi
n
n
n
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Cannot walk far or manage stairs or can only do so with
difficulty
121
105
16
6
114
71
46
6%
6%
6%
1%
14%
6%
6%
c
Breathlessness or chest pains
89
79
10
18
71
49
38
5%
5%
4%
2%
8%
4%
5%
c
Poor hearing, partial hearing or deafness
75
66
8
10
64
45
28
4%
4%
3%
1%
8%
4%
4%
c
Poor vision, partial sight or blindness
51
47
4
8
43
31
19
3%
3%
2%
1%
5%
3%
3%
c
Limited ability to reach
32
27
5
3
29
16
16
2%
2%
2%
*%
3%
1%
2%
c
Mental health problems or difficulties
21
18
2
2
18
10
10
1%
1%
1%
*%
2%
1%
1%
c
Dyslexia
18
14
4
9
9
13
5
1%
1%
2%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Other illnesses or health problems which limit your daily
activities or the work that you can do
111
89
22
19
92
67
41
6%
5%
9%
2%
11%
6%
6%
a
c
None
1609
1399
210
1016
581
978
586
83%
83%
81%
94%
69%
83%
82%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
95
34
61
4
2
13
76
38
11
5
4
15
23
15
42
62
7
16
10
Effective Weighted Sample
73
26
47
3
2
11
61
32
9
4
3
11
17
12
34
54
7
14
10
Total
51
16
35
4
1
8
39
21
6
2
3
8
14
7
22
41
4
4
2
Have difficulty seeing ordinary
newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
95
34
61
4
2
13
76
38
11
5
4
15
23
15
42
62
7
16
10
Effective Weighted Sample
73
26
47
3
2
11
61
32
9
4
3
11
17
12
34
54
7
14
10
Total
51
16
35
4
1
8
39
21
6
2
3
8
14
7
22
41
4
4
2
Cannot see well enough to read a large
print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
95
85
10
10
85
54
31
Effective Weighted Sample
73
66
8
8
67
43
27
Total
51
47
4
8
43
31
19
Have difficulty seeing ordinary newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if close to
his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a
road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if he or
she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
95
85
10
10
85
54
31
Effective Weighted Sample
73
66
8
8
67
43
27
Total
51
47
4
8
43
31
19
Cannot see well enough to read a large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
131
64
67
1
-
15
115
61
13
6
1
25
27
21
58
89
14
19
9
Effective Weighted Sample
106
53
53
1
-
11
94
50
11
5
1
19
23
17
48
78
13
17
9
Total
75
38
37
1
-
9
65
33
9
3
*
14
16
12
32
59
9
5
2
Cannot follow a TV programme with the
volume turned up
5
**
**
**
-
**
4
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
-%
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking
in a loud voice in a quiet room
9
**
**
**
-
**
9
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
-%
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
3
**
**
**
-
**
2
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
-%
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
16
**
**
**
-
**
13
**
**
**
**
**
**
**
**
**
**
**
**
21%
**
**
**
-%
**
21%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
8
**
**
**
-
**
5
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
-%
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against
background noise
22
**
**
**
-
**
20
**
**
**
**
**
**
**
**
**
**
**
**
29%
**
**
**
-%
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
Other
8
**
**
**
-
**
8
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
-%
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
5
**
**
**
-
**
4
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
-%
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
~e
~f
Unweighted total
131
112
19
11
120
75
47
Effective Weighted Sample
106
92
15
10
99
63
40
Total
75
66
8
10
64
45
28
Cannot follow a TV programme with the volume turned
up
5
5
**
**
4
**
**
7%
7%
**
**
6%
**
**
Have difficulty hearing someone talking in a loud voice in
a quiet room
9
7
**
**
8
**
**
12%
10%
**
**
12%
**
**
Cannot hear a doorbell, alarm clock or telephone bell
3
2
**
**
2
**
**
3%
2%
**
**
2%
**
**
Cannot follow a TV programme at a volume others find
acceptable
16
15
**
**
13
**
**
21%
23%
**
**
20%
**
**
Difficulty hearing someone talking in a normal voice in a
quiet room
8
8
**
**
8
**
**
10%
12%
**
**
12%
**
**
Difficulty following a conversation against background
noise
22
19
**
**
18
**
**
29%
29%
**
**
29%
**
**
Other
8
7
**
**
7
**
**
10%
11%
**
**
11%
**
**
Don't know
5
4
**
**
5
**
**
7%
6%
**
**
8%
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Under £11,500
331
132
198
41
57
81
152
331
-
-
-
13
60
43
214
259
37
22
12
17%
14%
20%
16%
15%
12%
24%
100%
-%
-%
-%
3%
10%
12%
41%
16%
22%
23%
23%
a
cde
hij
k
k
klm
o
o
o
Above £11,500
1083
554
529
95
238
467
282
-
179
214
414
356
360
215
151
910
87
53
32
56%
60%
52%
37%
63%
70%
44%
-%
98%
96%
98%
73%
63%
60%
29%
56%
52%
56%
60%
b
cf
cdf
c
g
g
g
lmn
n
n
p
Don't know
181
86
95
91
26
21
43
-
2
3
3
35
51
36
57
151
17
10
3
9%
9%
9%
36%
7%
3%
7%
-%
1%
2%
1%
7%
9%
10%
11%
9%
10%
11%
6%
def
e
e
g
g
k
Refused
345
158
188
29
56
103
158
-
2
4
4
82
101
61
99
301
28
10
6
18%
17%
19%
11%
15%
15%
25%
-%
1%
2%
1%
17%
18%
17%
19%
19%
17%
10%
11%
cde
g
g
g
qr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Under £11,500
331
295
35
74
254
159
159
17%
18%
14%
7%
30%
14%
22%
c
e
Above £11,500
1083
935
147
781
296
711
339
56%
56%
57%
72%
35%
60%
48%
d
f
Don't know
181
157
23
66
114
94
83
9%
9%
9%
6%
14%
8%
12%
c
e
Refused
345
292
53
161
181
211
129
18%
17%
20%
15%
21%
18%
18%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9. SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2862
1365
1497
350
454
926
1132
557
281
335
514
647
826
561
820
2070
261
264
267
Effective Weighted Sample
2260
1079
1181
268
356
764
934
436
215
266
423
517
666
439
640
1755
249
223
255
Total
1939
930
1009
256
377
671
636
331
183
221
421
487
571
355
521
1621
169
96
53
Up to £221/ Under £11,500
331
132
198
41
57
81
152
331
-
-
-
13
60
43
214
259
37
22
12
17%
14%
20%
16%
15%
12%
24%
100%
-%
-%
-%
3%
10%
12%
41%
16%
22%
23%
23%
a
cde
hij
k
k
klm
o
o
o
£222 - £336/ £11,500 - £17,499
183
81
102
14
44
61
64
-
183
-
-
17
52
46
68
148
16
11
8
9%
9%
10%
5%
12%
9%
10%
-%
100%
-%
-%
4%
9%
13%
13%
9%
9%
11%
16%
c
c
gij
k
kl
kl
op
£337 - £576/ £17,500 - £29,999
221
115
106
21
49
87
63
-
-
221
-
39
79
63
41
180
21
13
8
11%
12%
11%
8%
13%
13%
10%
-%
-%
100%
-%
8%
14%
18%
8%
11%
12%
13%
16%
c
ghj
kn
kn
o
£578 - £961/ £30,000 - £49,999
253
134
118
14
63
127
49
-
-
-
253
110
88
40
15
220
16
10
6
13%
14%
12%
5%
17%
19%
8%
-%
-%
-%
60%
23%
15%
11%
3%
14%
10%
10%
12%
cf
cf
ghi
lmn
mn
n
£962 or over/ £50,000+
168
85
83
16
34
91
27
-
-
-
168
106
47
11
4
160
3
3
2
9%
9%
8%
6%
9%
14%
4%
-%
-%
-%
40%
22%
8%
3%
1%
10%
2%
3%
4%
f
cdf
ghi
lmn
mn
n
pqr
DK/ Refused
784
381
402
150
130
223
280
-
-
-
-
202
246
152
180
654
76
38
16
40%
41%
40%
59%
34%
33%
44%
-%
-%
-%
-%
42%
43%
43%
35%
40%
45%
40%
30%
def
de
n
n
n
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 1 2011 - MAIN SET. 16th May to 31st July 2011.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9. SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2862
2417
445
1304
1543
1624
971
Effective Weighted Sample
2260
1919
348
1073
1270
1341
810
Total
1939
xx-xxxx-xxxx
259
1082
845
1175
711
Up to £221/ Under £11,500
331
295
35
74
254
159
159
17%
18%
14%
7%
30%
14%
22%
c
e
£222 - £336/ £11,500 - £17,499
183
160
23
101
82
99
76
9%
10%
9%
9%
10%
8%
11%
£337 - £576/ £17,500 - £29,999
221
190
31
150
71
142
71
11%
11%
12%
14%
8%
12%
10%
d
£578 - £961/ £30,000 - £49,999
253
221
31
214
39
174
72
13%
13%
12%
20%
5%
15%
10%
d
f
£962 or over/ £50,000+
168
147
21
143
25
114
52
9%
9%
8%
13%
3%
10%
7%
d
DK/ Refused
784
666
117
400
375
487
281
40%
40%
45%
37%
44%
41%
40%
a
c
Columns Tested: a,b - c,d - e,f