Unsung Limited
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Unsung Limited will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Unsung Limited recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- Armed Forces Charities
We also pledge the following:

Promoting the Armed Forces: Raising Awareness: Actively highlighting the value, skills and dedication of our Armed Forces community both within our organisation and externally. Events & Recognition: Hosting and participating in events that celebrate and acknowledge the contributions and sacrifices made by the Armed Forces Community. Engaging in Partnerships: Collaborating with military organisations, charities and support groups to further promote understanding and integration. Employment support to members of the Armed Forces Community: Encouraging Employment: Seek opportunities to employ veterans, reservists and military spouses whether on a permanent, contract or early careers basis. Supporting Transition & Resettlement: Offering support for veterans, reservists and military spouses and providing them with the necessary resources and training where practicable. Flexible Working Conditions: We offer flexible working arrangements to address the unique challenges faced by reservists and military families, ensuring their commitments are accommodated. Communications, engagement and outreach: Tailored Communication Channels: Develop and maintain dedicated communication platforms that specifically address the needs, concerns, and updates relevant to the Armed Forces community, ensuring they are well-informed and engaged. Community Engagement Events: Host and participate in regular events that foster interactions between our organisation, the Armed Forces community, and the wider public, promoting understanding, collaboration, and mutual support. Outreach Collaborations: Partner with military organizations, charities, and veteran groups to co-create awareness campaigns, workshops, and initiatives that spotlight the Armed Forces’ contributions and address their unique challenges

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.