Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)..................................................................................................................................................................................................................................17
Base : All respondents
QZ6 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SH). HOUSEHOLD STATUS..............................................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................25
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................27
Base : All respondents
SK (SM). Can you speak or write in Welsh at all?.......................................................................................................................................................................................................................................................................................................................................................29
Base : All respondents in Wales
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)..........................................................................................................................................................................................................31
Base : All respondents
QB2. SHOWCARD And do you personally use...? (MULTICODE).............................................................................................................................................................................................................................................................................................................................35
Base : Those who have access to any of listed devices at home
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE) ....................................................................................................................................................................................................................39
Base : Those who have access to a games console at home
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE) ..................................................................................................................................................................................................................................................................41
Base : Those who have access to a games console at home
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi connection? ........................45
Base : Those who personally use an e-reader/ digital book reader
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................47
Base : All respondents

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTI CODE)..........................................................................................................................................................................................................51
Base : Those with a landline phone at home
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................53
Base : All respondents
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................55
Base : All respondents
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................57
Base : Those with a landline phone at home
QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)...................................................................................................59
Base : Those with a landline phone at home
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................61
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................63
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................65
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the HTC Desire. ............................................................................................................................................................................................................................................................................................................................67
Base : Those who personally use a mobile phone
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE).............................................................................................................................................................................69
Base : Those with a smartphone
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE) .......................................................................71
Base : Those with a smartphone
QD7 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................73
Base : Those who personally use a mobile phone
QD8 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................75
Base : Those who use a postpay/ contract mobile phone
QD9A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).................................................................................................................................................................................................................77
Base : Those who personally use a mobile phone
QD9B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ..........................................................................................................................................................................................................................................79
Base : Those who personally use a mobile phone
QD9C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE).............................................................................................................................................................................................................81
Base : Those with a smartphone
QD9D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)...........................................................................................................................................................................................................................83
Base : Those with a smartphone
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE).......................................................................................................................................................................85
Base : Those who personally use a mobile phone
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)......................................................................................................................................................................................................................................................93
Base : Those who personally use a mobile phone

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QD12 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE).........................................................................................101
Base : Those who use their mobile phone to access the internet
QD13 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)................................................................................................................................................................................................................................103
Base : Those who use their mobile phone to access the internet
QD14 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)..........................................................................................................................................................................................105
Base : Those who use their mobile phone to access the internet outside the home
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) ...................................................................................................................................................................................................................107
Base : Those with a smartphone
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE).................................................................................................................................................................................111
Base : Those with a smartphone
QD17A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE) ....................115
Base : Those who personally use a mobile phone
QD17J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).....................................................117
Base : Those who personally use a mobile phone
QD17K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G). (SINGLE CODE).
....................................................................................................................................................................................................................................................................................................................................................................................................................................119
Base : Those with a smartphone
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)..............................................................................................................................................................................................................................................121
Base : All respondents
QE2 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)....................................................................................................................................................................................123
Base : Those without a tablet computer in the household
QE3 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)...............................................................................................................................................125
Base : All respondents
QE4 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)....................................................................................................................................................................................................127
Base : All respondents
QE5 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)..........................................................................................................................................................................................................131
Base : Those who use the internet at home or elsewhere
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE).....................................................................................................................................................................................................................133
Base : Those with access to the internet at home
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE).....................................................................................................................................................................................................................137
Base : All respondents
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..141
Base : Those in a household with mobile broadband
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ..........................................................................................................................................................................................................................143
Base : Those who use mobile broadband to access the internet
QE9 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ..............................................................................................................................................................................................145
Base : Those who use mobile broadband to access the internet outside the home
QE10 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ..........................................................................................................................................................................................................147
Base : Those with access to the internet at home

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QE11 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?........................................................................................................................................................151
Base : Those with fixed broadband at home where there is more than one person in household
QE12 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?.....................................................................................................................................................153
Base : Those with mobile broadband at home where there is more than one person in household
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE).............................................................................................................................................................................................155
Base : Those with access to the internet at home
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)..........................................................................................................................................................163
Base : Those with access to the internet at home
QE15 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)...........................................................................................................................................................................171
Base : Those who use broadband to connect to the internet at home
QE16 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE).............................................................................................................................................................................................................................................175
Base : Those who use broadband to connect to the internet at home
QE17 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)...................................................................................................................................................................................................................................179
Base : Those who use broadband to connect to the internet at home
QE18 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)........181
Base : Those in a household with mobile broadband
QE19A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE).........................................183
Base : Those in a household with mobile broadband
QE19B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE) ...................185
Base : Those in a household with mobile broadband
QE19C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)......................................187
Base : Those in a household with mobile broadband
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................189
Base : Those with fixed broadband at home
QE21A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)...............................................191
Base : Those with fixed broadband at home
QE21B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE).........................193
Base : Those with fixed broadband at home
QE21C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)............................................195
Base : Those with fixed broadband at home
QE22 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)...............................................................................................................................197
Base : Those with fixed broadband at home
QE23 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi) at least once a week? (MULTI CODE)..........................................................................................................................................199
Base : Those using a wireless internet connection at home
QE24 (QE11E). SHOWCARD How many of these devices has your household connected to the fixed wireless internet connection (Wi-Fi) in the last 12 months? (MULTI CODE)........................................................................................................................................203
Base : Those using a wireless internet connection at home
QE25 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................207
Base : Those without internet access at home

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QE26A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED.........................................................................................................................................................................................................................209
Base : Those unlikely to get internet access at home in the next 12 months
QE26B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) ..................................................................................................................................................................................................................213
Base : Those unlikely to get internet access at home in the next 12 months
QE27 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE) ..........................................................................................................................................................................................................................217
Base : All respondents in Scotland and Wales
QE28 (QE30). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................219
Base : All respondents
QE29 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)....................................................................................................................................................................................................................221
Base : Those who have ever used internet voice services at home
QE30 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)...........................................................................................................................................................................................................223
Base : Those who have ever used internet voice services at home
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE) ...........................................................................................................................................................................................................................225
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................229
Base : All respondents
QH2 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................233
Base : Those with a TV in the household
QH3 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................235
Base : Those whose main TV set is an HDTV or HD-ready
QH4 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video games. (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................237
Base : Those with a TV in the household
QH5 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE).....................................................................................................................................239
Base : Those whose main TV set is 3D ready
QH6 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE).............................................................................................................................................................................................................................241
Base : Those whose main TV set is 3D ready
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)......................................................................................................................................................................................................................................................243
Base : Those with Satellite TV
QH8 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)..................................................................................................................................................................................................................247
Base : Those with paid for Sky Satellite TV
QH9 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE) ......................................................................................................................................................................................................................251
Base : Those with Cable TV
QH10A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................253
Base : Those with Sky TV
QH10B (QR1B). Does your household have V+? (SINGLE CODE).........................................................................................................................................................................................................................................................................................................................255
Base : Those with Cable TV

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QH10C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................257
Base : Those with Freesat
QH10D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................259
Base : Those with Freeview
QH10E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................261
Base : Those with Broadband TV
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................263
Base : Those who own a DVR
QH12 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE).........................................................................................................................................................265
Base : Those who own a DVR
QH13 (QR14). SHOWCARD When you watch television, which, if any, of these do you usually do first? (SINGLE CODE)..................................................................................................................................................................................................................................267
Base : Those who own a DVR
QH14 (QH42A). Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY).............................................................................................................................................................................................................269
Base : Those with multichannel TV
QH15 (QH42B). How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown? ....................................................................................................................................................................................................................271
Base : Those who ever watch TV programmes 'on demand' through their TV service
QH16 (QH43A). Do you ever watch TV programmes online or download programmes from UK TV broadcasters' website (such as BBC iPlayer, ITV Player, Channel 4 On-Demand/ 4OD, Demand Five, or Sky Player) after they've been shown? I don't mean watching
live programmes online..............................................................................................................................................................................................................................................................................................................................................................................................273
Base : Those with access to the internet at home or elsewhere
QH17 (QH43B). How often, if ever, do you watch TV programmes online or download from UK TV broadcasters' websites after they've been shown?.....................................................................................................................................................................................275
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
QH18 (QH62). Are any of your TV sets 'Smart TVs'? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF NECESSARY - It's a TV
that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV. .................................................................................277
Base : Those with a TV in the household
QH19 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your 'Smart TV' set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games console or computer.
(MULTI CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................279
Base : Those with a 'Smart TV' in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................283
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................285
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................287
Base : All respondents
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................289
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................291
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................295
Base : All respondents

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)..................................................................................................................................................................298
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)...................................................................................................................................................................300
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)................................................................................................................................................................................................................................................302
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................304
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................306
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)................................................................................................................................................................................................................................................308
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)............................................................................................................................................................................................................................................310
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE) ............................................................................................................................................................................................................................................312
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE).............................................................................................................................................................................................................................................314
Base : Those who listen to radio
QP3 (QP2). Before today, had you heard of digital radios, sometimes called D-A-B radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)............................................................................................................................................................................316
Base : All respondents
QP4 (QP9). How many DAB sets do you have in your household? (SINGLE CODE).............................................................................................................................................................................................................................................................................................318
Base : Those who listen to radio
QP5 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................320
Base : Those who listen to radio but no DAB sets at home
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED.................................................................................................................................................................................................................................................322
Base : Those unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................326
Base : All respondents
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................328
Base : All respondents
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................334
Base : All respondents
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................338
Base : Those with poor vision, partial sight or blindness
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................341
Base : Those with poor hearing, partial hearing or deafness
QZ7 (SGA). Do you ever work from home? (SINGLE CODE) ..................................................................................................................................................................................................................................................................................................................................345
Base : Those working full or part time

OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
QZ8 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE) .....................................................................................................................................................................................................................................................347
Base : Those who ever work from home
QZ9 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .........................................................................................................................................................................349
Base : All respondents
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).......................................................................................................................................................................351
Base : All respondents
QZ12 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?...................................................................................................................................................................................353
Base : All respondents in Northern Ireland

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
England
1886
905
981
262
354
654
616
281
162
230
386
490
565
339
490
1886
-
-
-
84%
84%
84%
84%
84%
84%
83%
76%
78%
85%
92%
87%
85%
82%
81%
100%
-%
-%
-%
g
ghi
mn
n
pqr
Scotland
197
94
102
30
31
67
69
47
18
19
19
41
55
39
61
-
197
-
-
9%
9%
9%
10%
7%
9%
9%
13%
9%
7%
5%
7%
8%
10%
10%
-%
100%
-%
-%
ij
j
oqr
Wales
111
52
59
11
25
39
37
29
18
12
9
23
30
20
38
-
-
111
-
5%
5%
5%
3%
6%
5%
5%
8%
9%
4%
2%
4%
4%
5%
6%
-%
-%
100%
-%
j
j
opr
Northern Ireland
62
30
32
10
13
21
18
14
8
10
7
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
4%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
England
1886
286
308
194
160
199
205
189
95
251
1662
224
1069
808
1182
704
84%
100%
100%
100%
100%
100%
100%
100%
100%
100%
85%
74%
85%
82%
88%
83%
k
o
Scotland
197
-
-
-
-
-
-
-
-
-
163
33
100
95
96
101
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
8%
10%
7%
12%
n
Wales
111
-
-
-
-
-
-
-
-
-
87
24
61
50
67
45
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
5%
5%
j
Northern Ireland
62
-
-
-
-
-
-
-
-
-
39
23
32
30
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
-%
-%
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
North East
95
45
50
13
17
29
36
14
11
9
18
21
29
18
28
95
-
-
-
4%
4%
4%
4%
4%
4%
5%
4%
6%
3%
4%
4%
4%
4%
5%
5%
-%
-%
-%
pqr
North West
251
123
128
37
49
92
73
56
23
29
31
53
71
41
85
251
-
-
-
11%
11%
11%
12%
12%
12%
10%
15%
11%
11%
7%
9%
11%
10%
14%
13%
-%
-%
-%
j
klm
pqr
Yorkshire
189
92
97
22
42
55
70
28
21
26
29
39
53
40
56
189
-
-
-
8%
9%
8%
7%
10%
7%
9%
8%
10%
10%
7%
7%
8%
10%
9%
10%
-%
-%
-%
pqr
East Midlands
160
76
85
25
27
57
51
30
17
18
38
36
44
35
44
160
-
-
-
7%
7%
7%
8%
6%
7%
7%
8%
8%
7%
9%
6%
7%
9%
7%
8%
-%
-%
-%
pqr
West Midlands
199
101
98
29
41
61
67
32
14
28
31
36
59
45
58
199
-
-
-
9%
9%
8%
9%
10%
8%
9%
9%
7%
10%
7%
6%
9%
11%
10%
11%
-%
-%
-%
k
k
pqr
East of England
205
97
108
31
33
70
70
29
20
27
54
54
52
47
51
205
-
-
-
9%
9%
9%
10%
8%
9%
10%
8%
10%
10%
13%
10%
8%
11%
8%
11%
-%
-%
-%
g
l
pqr
London
286
134
152
43
68
100
75
33
20
32
41
88
102
34
62
286
-
-
-
13%
12%
13%
14%
16%
13%
10%
9%
10%
12%
10%
16%
15%
8%
10%
15%
-%
-%
-%
f
mn
mn
pqr
South East
308
146
162
34
46
117
111
34
17
33
99
111
95
42
60
308
-
-
-
14%
13%
14%
11%
11%
15%
15%
9%
8%
12%
23%
20%
14%
10%
10%
16%
-%
-%
-%
d
d
ghi
lmn
mn
pqr
South West
194
91
103
28
30
72
64
25
19
28
45
52
59
38
44
194
-
-
-
9%
8%
9%
9%
7%
9%
9%
7%
9%
10%
11%
9%
9%
9%
7%
10%
-%
-%
-%
g
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Wales
111
52
59
11
25
39
37
29
18
12
9
23
30
20
38
-
-
111
-
5%
5%
5%
3%
6%
5%
5%
8%
9%
4%
2%
4%
4%
5%
6%
-%
-%
100%
-%
j
j
opr
Scotland
197
94
102
30
31
67
69
47
18
19
19
41
55
39
61
-
197
-
-
9%
9%
9%
10%
7%
9%
9%
13%
9%
7%
5%
7%
8%
10%
10%
-%
100%
-%
-%
ij
j
oqr
Northern Ireland
62
30
32
10
13
21
18
14
8
10
7
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
4%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
North East
95
-
-
-
-
-
-
-
95
-
88
7
47
47
41
54
4%
-%
-%
-%
-%
-%
-%
-%
100%
-%
4%
2%
4%
5%
3%
6%
abcdefgi
k
n
North West
251
-
-
-
-
-
-
-
-
251
233
18
122
125
142
109
11%
-%
-%
-%
-%
-%
-%
-%
-%
100%
12%
6%
10%
13%
11%
13%
abcdefgh
k
l
Yorkshire
189
-
-
-
-
-
-
189
-
-
168
22
101
88
112
77
8%
-%
-%
-%
-%
-%
-%
100%
-%
-%
9%
7%
8%
9%
8%
9%
abcdefhi
East Midlands
160
-
-
-
160
-
-
-
-
-
133
27
90
70
119
41
7%
-%
-%
-%
100%
-%
-%
-%
-%
-%
7%
9%
7%
7%
9%
5%
abcefghi
o
West Midlands
199
-
-
-
-
199
-
-
-
-
177
22
110
89
110
89
9%
-%
-%
-%
-%
100%
-%
-%
-%
-%
9%
7%
9%
9%
8%
10%
abcdfghi
East of England
205
-
-
-
-
-
205
-
-
-
166
39
110
92
155
49
9%
-%
-%
-%
-%
-%
100%
-%
-%
-%
8%
13%
9%
9%
12%
6%
abcdeghi
j
o
London
286
286
-
-
-
-
-
-
-
-
286
-
183
103
98
188
13%
100%
-%
-%
-%
-%
-%
-%
-%
-%
15%
-%
15%
10%
7%
22%
bcdefghi
k
m
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
South East
308
-
308
-
-
-
-
-
-
-
266
41
187
121
246
62
14%
-%
100%
-%
-%
-%
-%
-%
-%
-%
14%
14%
15%
12%
18%
7%
acdefghi
o
South West
194
-
-
194
-
-
-
-
-
-
145
48
119
74
158
36
9%
-%
-%
100%
-%
-%
-%
-%
-%
-%
7%
16%
9%
7%
12%
4%
abdefghi
j
o
Wales
111
-
-
-
-
-
-
-
-
-
87
24
61
50
67
45
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
8%
5%
5%
5%
5%
j
Scotland
197
-
-
-
-
-
-
-
-
-
163
33
100
95
96
101
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
8%
10%
7%
12%
n
Northern Ireland
62
-
-
-
-
-
-
-
-
-
39
23
32
30
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
-%
-%
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Urban
1952
934
1018
272
383
666
631
335
170
236
360
478
574
353
546
1662
163
87
39
87%
86%
87%
87%
91%
85%
85%
90%
83%
87%
85%
85%
86%
85%
90%
88%
83%
78%
63%
ef
hj
klm
pqr
r
r
Rural
304
148
157
41
40
115
108
37
36
35
62
88
95
60
61
224
33
24
23
13%
14%
13%
13%
9%
15%
15%
10%
17%
13%
15%
15%
14%
15%
10%
12%
17%
22%
37%
d
d
g
g
n
n
n
o
o
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Urban
1952
286
266
145
133
177
166
168
88
233
1952
-
1082
862
1085
828
87%
100%
87%
75%
83%
89%
81%
89%
93%
93%
100%
-%
86%
88%
81%
97%
bcdefghi
c
c
cf
cf
bcdf
bcdf
k
n
Rural
304
-
41
48
27
22
39
22
7
18
-
304
180
123
259
22
13%
-%
13%
25%
17%
11%
19%
11%
7%
7%
-%
100%
14%
12%
19%
3%
ahi
abdeghi
ahi
a
aeghi
a
a
a
j
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
TELEWEST
447
219
228
79
98
148
122
76
36
66
68
93
132
93
130
397
50
-
-
20%
20%
19%
25%
23%
19%
16%
20%
17%
24%
16%
16%
20%
23%
21%
21%
26%
-%
-%
ef
f
hj
k
k
qr
qr
NTL
710
339
371
98
117
259
235
120
73
72
143
206
214
113
176
634
17
40
19
31%
31%
32%
31%
28%
33%
32%
32%
35%
26%
34%
36%
32%
27%
29%
34%
8%
36%
30%
d
i
i
mn
p
p
p
NEITHER
1099
524
575
136
207
374
383
176
97
134
211
267
323
207
302
855
130
71
43
49%
48%
49%
43%
49%
48%
52%
47%
47%
49%
50%
47%
48%
50%
50%
45%
66%
64%
70%
c
o
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
TELEWEST
447
112
22
25
-
70
18
70
20
59
445
2
250
194
200
247
20%
39%
7%
13%
-%
35%
9%
37%
21%
23%
23%
1%
20%
20%
15%
29%
bcdfhi
d
bd
bcdfhi
d
bcdfhi
bcdf
bcdf
k
n
NTL
710
104
176
18
83
8
67
51
22
105
697
13
401
306
430
261
31%
36%
57%
9%
52%
4%
33%
27%
23%
42%
36%
4%
32%
31%
32%
31%
cegh
acefghi
e
acefghi
ceh
ce
ce
cefgh
k
NEITHER
1099
70
110
150
77
120
119
69
53
87
809
290
611
484
714
342
49%
24%
36%
78%
48%
60%
58%
36%
55%
35%
41%
95%
48%
49%
53%
40%
a
abdefghi
abgi
abdgi
abdgi
a
abgi
a
j
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Low
1344
653
691
160
212
490
481
168
114
149
321
408
428
240
266
1182
96
67
-
60%
60%
59%
51%
50%
63%
65%
45%
55%
55%
76%
72%
64%
58%
44%
63%
49%
60%
-%
cd
cd
g
g
ghi
lmn
mn
n
pr
r
pr
Medium
806
381
425
133
186
256
231
179
81
108
90
144
210
151
300
667
94
45
-
36%
35%
36%
42%
44%
33%
31%
48%
40%
40%
21%
25%
31%
37%
49%
35%
48%
40%
-%
ef
ef
hij
j
j
k
k
klm
r
oqr
r
High
44
17
27
10
11
13
9
10
3
3
3
3
12
7
22
37
7
-
-
2%
2%
2%
3%
3%
2%
1%
3%
1%
1%
1%
*%
2%
2%
4%
2%
4%
-%
-%
f
j
k
k
kl
qr
qr
Undefined
62
30
32
10
13
21
18
14
8
10
7
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
4%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Low
1344
98
246
158
119
110
155
112
41
142
1085
259
803
537
1344
-
60%
34%
80%
82%
75%
55%
76%
59%
43%
57%
56%
85%
64%
55%
100%
-%
aeghi
aeghi
aeghi
ah
aeghi
ah
a
ah
j
m
o
Medium
806
173
62
36
41
79
49
69
50
109
784
22
406
395
-
806
36%
60%
20%
18%
25%
40%
24%
37%
52%
43%
40%
7%
32%
40%
-%
95%
bcdefgi
bcdf
bcdf
bcdefgi
bcdf
k
l
n
High
44
15
-
-
-
10
-
8
4
-
44
-
21
23
-
44
2%
5%
-%
-%
-%
5%
-%
4%
4%
-%
2%
-%
2%
2%
-%
5%
bcdfi
bcdfi
bcdfi
bcdfi
k
n
Undefined
62
-
-
-
-
-
-
-
-
-
39
23
32
30
-
-
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
3%
3%
-%
-%
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Male
1082
1082
-
161
178
360
382
168
95
135
217
285
309
229
259
905
94
52
30
48%
100%
-%
51%
42%
46%
52%
45%
46%
50%
51%
50%
46%
55%
43%
48%
48%
47%
48%
b
d
de
n
ln
Female
1174
-
1174
152
244
421
357
203
111
136
205
281
360
184
348
981
102
59
32
52%
-%
100%
49%
58%
54%
48%
55%
54%
50%
49%
50%
54%
45%
57%
52%
52%
53%
52%
a
cf
f
m
km
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Male
1082
134
146
91
76
101
97
92
45
123
934
148
626
453
653
399
48%
47%
47%
47%
47%
51%
47%
49%
48%
49%
48%
49%
50%
46%
49%
47%
Female
1174
152
162
103
85
98
108
97
50
128
1018
157
636
532
691
451
52%
53%
53%
53%
53%
49%
53%
51%
52%
51%
52%
51%
50%
54%
51%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
16 - 17
56
39
18
56
-
-
-
2
1
3
2
12
22
8
14
48
4
1
2
2%
4%
1%
18%
-%
-%
-%
*%
1%
1%
*%
2%
3%
2%
2%
3%
2%
1%
3%
b
def
18 - 24
257
122
134
257
-
-
-
43
24
19
22
40
98
40
79
214
26
9
8
11%
11%
11%
82%
-%
-%
-%
12%
12%
7%
5%
7%
15%
10%
13%
11%
13%
8%
13%
def
ij
ij
km
k
q
25 - 34
422
178
244
-
422
-
-
66
41
71
86
111
119
83
110
354
31
25
13
19%
16%
21%
-%
100%
-%
-%
18%
20%
26%
20%
20%
18%
20%
18%
19%
16%
22%
21%
a
cef
g
p
35 - 44
435
193
241
-
-
435
-
50
33
64
123
122
132
82
99
363
39
21
13
19%
18%
21%
-%
-%
56%
-%
14%
16%
24%
29%
21%
20%
20%
16%
19%
20%
19%
20%
cdf
gh
gh
n
45 - 54
346
167
179
-
-
346
-
52
28
42
93
87
104
64
91
291
28
18
9
15%
15%
15%
-%
-%
44%
-%
14%
14%
16%
22%
15%
16%
15%
15%
15%
14%
16%
14%
cdf
ghi
55 - 64
346
168
178
-
-
-
346
57
32
39
72
90
106
69
81
291
31
17
8
15%
16%
15%
-%
-%
-%
47%
15%
16%
14%
17%
16%
16%
17%
13%
15%
16%
15%
12%
cde
65 - 74
233
136
98
-
-
-
233
47
23
23
20
69
54
41
69
194
23
11
6
10%
13%
8%
-%
-%
-%
32%
13%
11%
9%
5%
12%
8%
10%
11%
10%
12%
10%
10%
b
cde
j
j
j
l
l
75+
160
78
81
-
-
-
160
54
23
11
4
37
34
26
63
132
15
9
4
7%
7%
7%
-%
-%
-%
22%
15%
11%
4%
1%
7%
5%
6%
10%
7%
8%
8%
7%
cde
ij
ij
j
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
16 - 17
56
8
5
3
5
5
9
5
4
4
48
9
10
45
30
24
2%
3%
2%
2%
3%
3%
4%
2%
4%
2%
2%
3%
1%
5%
2%
3%
l
18 - 24
257
35
29
25
20
24
22
18
9
33
224
33
125
130
129
119
11%
12%
9%
13%
13%
12%
11%
9%
9%
13%
11%
11%
10%
13%
10%
14%
l
n
25 - 34
422
68
46
30
27
41
33
42
17
49
383
40
296
126
212
197
19%
24%
15%
15%
17%
21%
16%
22%
18%
20%
20%
13%
23%
13%
16%
23%
bcf
b
k
m
n
35 - 44
435
55
75
35
29
40
35
32
15
47
377
58
346
88
268
154
19%
19%
24%
18%
18%
20%
17%
17%
16%
19%
19%
19%
27%
9%
20%
18%
gh
m
45 - 54
346
45
42
36
28
22
35
23
14
45
289
56
276
69
223
115
15%
16%
14%
19%
17%
11%
17%
12%
15%
18%
15%
19%
22%
7%
17%
14%
eg
e
e
e
j
m
o
55 - 64
346
40
50
27
25
33
35
35
15
32
302
44
164
180
235
104
15%
14%
16%
14%
16%
17%
17%
18%
15%
13%
15%
15%
13%
18%
17%
12%
l
o
65 - 74
233
20
39
22
12
21
21
21
11
27
195
39
43
190
148
79
10%
7%
13%
11%
8%
11%
10%
11%
11%
11%
10%
13%
3%
19%
11%
9%
a
l
75+
160
15
22
16
14
12
14
15
10
14
135
25
2
156
98
58
7%
5%
7%
8%
9%
6%
7%
8%
11%
6%
7%
8%
*%
16%
7%
7%
ai
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
A
44
27
17
4
7
20
14
1
*
3
18
44
-
-
-
37
2
4
1
2%
2%
1%
1%
2%
3%
2%
*%
*%
1%
4%
8%
-%
-%
-%
2%
1%
4%
1%
ghi
lmn
opr
B
522
258
264
48
104
188
182
11
24
51
182
522
-
-
-
453
39
19
11
23%
24%
22%
15%
25%
24%
25%
3%
12%
19%
43%
92%
-%
-%
-%
24%
20%
17%
17%
c
c
c
g
gh
ghi
lmn
qr
C1
669
309
360
120
119
236
194
62
70
98
135
-
669
-
-
565
55
30
18
30%
29%
31%
38%
28%
30%
26%
17%
34%
36%
32%
-%
100%
-%
-%
30%
28%
27%
29%
def
f
g
g
g
kmn
C2
413
229
184
48
83
146
137
36
51
75
69
-
-
413
-
339
39
20
14
18%
21%
16%
15%
20%
19%
18%
10%
25%
28%
16%
-%
-%
100%
-%
18%
20%
18%
23%
b
gj
gj
g
kln
o
D
297
131
166
52
54
109
82
72
35
40
18
-
-
-
297
249
24
17
7
13%
12%
14%
16%
13%
14%
11%
19%
17%
15%
4%
-%
-%
-%
49%
13%
12%
16%
12%
f
j
j
j
klm
E
310
127
183
42
56
81
131
190
26
5
-
-
-
-
310
241
37
21
11
14%
12%
16%
13%
13%
10%
18%
51%
12%
2%
-%
-%
-%
-%
51%
13%
19%
18%
18%
a
de
hij
ij
j
klm
o
o
o
Refused
1
*
1
*
-
-
1
*
-
-
-
-
-
-
-
1
-
-
-
*%
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
A
44
9
8
10
2
3
1
-
2
2
39
5
33
11
34
9
2%
3%
3%
5%
1%
1%
*%
-%
2%
1%
2%
2%
3%
1%
3%
1%
fg
fg
defghi
m
o
B
522
78
103
42
35
34
53
39
19
51
439
83
330
190
374
137
23%
27%
33%
22%
22%
17%
26%
21%
20%
20%
23%
27%
26%
19%
28%
16%
e
cdeghi
e
j
m
o
C1
669
102
95
59
44
59
52
53
29
71
574
95
432
234
428
222
30%
36%
31%
31%
28%
30%
25%
28%
30%
28%
29%
31%
34%
24%
32%
26%
f
m
o
C2
413
34
42
38
35
45
47
40
18
41
353
60
276
136
240
158
18%
12%
14%
20%
22%
23%
23%
21%
19%
17%
18%
20%
22%
14%
18%
19%
a
ab
ab
ab
ab
a
m
D
297
36
43
26
24
29
23
25
10
33
263
35
184
112
141
148
13%
13%
14%
14%
15%
15%
11%
13%
10%
13%
13%
11%
15%
11%
11%
17%
m
n
E
310
27
17
18
21
29
28
32
18
52
283
27
7
301
125
174
14%
9%
5%
9%
13%
15%
14%
17%
19%
21%
15%
9%
1%
31%
9%
20%
b
b
b
abc
abc
abcdf
k
l
n
Refused
1
-
-
-
-
-
1
-
*
-
1
*
-
1
1
*
*%
-%
-%
-%
-%
-%
*%
-%
*%
-%
*%
*%
-%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Base for %
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Working full time (30hrs/wk+)
887
547
340
93
216
458
121
39
76
146
265
271
304
196
116
752
72
42
22
39%
51%
29%
30%
51%
59%
16%
10%
37%
54%
63%
48%
45%
48%
19%
40%
36%
37%
35%
b
f
cf
cdf
g
gh
ghi
n
n
n
Working part time (8-29 hrs/wk)
375
79
295
42
80
164
89
40
34
44
91
92
128
79
76
317
28
20
10
17%
7%
25%
14%
19%
21%
12%
11%
17%
16%
22%
16%
19%
19%
12%
17%
14%
18%
16%
a
f
cf
g
g
g
n
n
n
Not working (i.e. under 8hrs/wk) -
retired
435
231
205
1
-
6
429
106
51
44
32
122
106
76
130
349
48
25
14
19%
21%
17%
*%
-%
1%
58%
28%
25%
16%
7%
22%
16%
18%
21%
19%
24%
22%
22%
b
cde
ij
ij
j
l
l
o
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered
but looking for work)
162
101
61
48
45
56
14
73
15
8
4
12
22
14
115
127
16
11
8
7%
9%
5%
15%
11%
7%
2%
20%
7%
3%
1%
2%
3%
3%
19%
7%
8%
10%
13%
b
ef
ef
f
hij
ij
klm
o
op
Not working (i.e. under 8hrs/wk) -
student
129
69
60
105
20
4
1
22
4
7
10
27
72
11
19
110
12
4
4
6%
6%
5%
33%
5%
1%
*%
6%
2%
2%
2%
5%
11%
3%
3%
6%
6%
4%
6%
def
ef
hij
m
kmn
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
257
51
206
21
61
92
83
89
25
23
20
40
33
36
149
222
20
10
5
11%
5%
18%
7%
15%
12%
11%
24%
12%
8%
5%
7%
5%
9%
25%
12%
10%
9%
8%
a
c
c
c
hij
j
j
l
klm
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Don't know
10
3
7
3
1
2
4
3
1
-
-
2
3
2
3
9
1
*
-
*%
*%
1%
1%
*%
*%
1%
1%
*%
-%
-%
*%
*%
*%
*%
*%
1%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Base for %
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Working full time (30hrs/wk+)
887
151
124
79
59
79
74
68
34
85
776
111
887
-
537
328
39%
53%
40%
41%
37%
40%
36%
36%
36%
34%
40%
36%
70%
-%
40%
39%
bcdefghi
m
Working part time (8-29 hrs/wk)
375
32
63
40
31
30
36
33
13
37
305
69
375
-
265
99
17%
11%
21%
21%
19%
15%
18%
17%
14%
15%
16%
23%
30%
-%
20%
12%
ah
ah
a
a
j
m
o
Not working (i.e. under 8hrs/wk) - retired
435
39
61
41
32
39
36
34
24
43
365
70
-
435
271
151
19%
14%
20%
21%
20%
19%
17%
18%
25%
17%
19%
23%
-%
44%
20%
18%
a
afgi
j
l
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered but
looking for work)
162
11
7
9
9
18
13
19
7
33
149
13
-
162
76
78
7%
4%
2%
5%
6%
9%
6%
10%
8%
13%
8%
4%
-%
16%
6%
9%
b
ab
b
abc
b
abcdfh
k
l
n
Not working (i.e. under 8hrs/wk) - student
129
21
15
6
9
12
15
8
7
17
115
14
-
129
64
62
6%
7%
5%
3%
6%
6%
7%
4%
7%
7%
6%
5%
-%
13%
5%
7%
c
c
c
l
n
Not working (i.e. under 8hrs/wk) - housewife/
disabled/ other
257
32
37
17
19
21
28
27
9
31
232
25
-
257
126
126
11%
11%
12%
9%
12%
10%
14%
14%
10%
12%
12%
8%
-%
26%
9%
15%
k
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Don't know
10
-
-
1
1
-
3
-
-
4
8
1
-
-
5
5
*%
-%
-%
*%
*%
-%
1%
-%
-%
2%
*%
*%
-%
-%
*%
1%
abegh
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Base for %
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Being bought on mortgage
749
362
387
89
155
401
104
29
42
97
256
254
271
144
80
627
68
29
24
33%
33%
33%
28%
37%
51%
14%
8%
20%
36%
61%
45%
41%
35%
13%
33%
35%
26%
38%
f
cf
cdf
g
gh
ghi
mn
mn
n
q
q
oq
Owned outright by household
608
313
295
31
28
110
439
81
61
76
92
213
171
106
118
516
46
28
18
27%
29%
25%
10%
7%
14%
59%
22%
30%
28%
22%
38%
26%
26%
20%
27%
24%
25%
29%
b
d
cde
gj
lmn
n
n
Rented from Local Authority/ Housing
Association/ Trust
502
212
291
81
110
155
156
175
56
38
26
27
91
99
284
405
54
34
10
22%
20%
25%
26%
26%
20%
21%
47%
27%
14%
6%
5%
14%
24%
47%
21%
27%
30%
16%
a
e
ef
hij
ij
j
k
kl
klm
r
or
or
Rented from Private Landlord
337
166
171
87
121
101
29
80
46
58
45
55
121
53
109
285
24
18
10
15%
15%
15%
28%
29%
13%
4%
22%
22%
22%
11%
10%
18%
13%
18%
15%
12%
17%
16%
ef
ef
f
j
j
j
km
km
Other
21
11
10
6
4
8
4
2
*
2
2
11
6
1
4
20
-
1
*
1%
1%
1%
2%
1%
1%
1%
1%
*%
1%
1%
2%
1%
*%
1%
1%
-%
1%
1%
f
mn
p
Don't know
38
19
19
19
4
6
9
4
1
1
1
7
9
10
12
33
3
1
*
2%
2%
2%
6%
1%
1%
1%
1%
*%
*%
*%
1%
1%
2%
2%
2%
2%
1%
1%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Base for %
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Being bought on mortgage
749
57
114
78
66
68
72
58
33
82
631
117
609
138
521
204
33%
20%
37%
40%
41%
34%
35%
31%
35%
33%
32%
39%
48%
14%
39%
24%
a
ag
agi
a
a
a
a
a
j
m
o
Owned outright by household
608
57
107
56
42
53
55
49
27
70
506
102
231
375
435
155
27%
20%
35%
29%
26%
27%
27%
26%
29%
28%
26%
34%
18%
38%
32%
18%
adg
a
a
a
j
l
o
Rented from Local Authority/ Housing
Association/ Trust
502
96
47
26
22
47
49
50
22
47
449
53
196
305
187
305
22%
34%
15%
13%
14%
24%
24%
26%
23%
19%
23%
18%
16%
31%
14%
36%
bcdefhi
bcd
bcd
bcdi
bcd
k
l
n
Rented from Private Landlord
337
68
25
34
29
26
21
30
9
43
312
25
202
136
166
162
15%
24%
8%
17%
18%
13%
10%
16%
10%
17%
16%
8%
16%
14%
12%
19%
befgh
bfh
bfh
b
bfh
k
n
Other
21
3
10
-
-
1
2
2
-
2
20
1
10
10
16
5
1%
1%
3%
-%
-%
1%
1%
1%
-%
1%
1%
*%
1%
1%
1%
1%
cdeh
Don't know
38
5
6
-
1
4
6
1
3
7
33
5
14
21
19
18
2%
2%
2%
-%
1%
2%
3%
*%
3%
3%
2%
2%
1%
2%
1%
2%
c
c
c
cg
cdg
cg
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
1
407
182
225
14
51
90
253
162
38
32
29
82
103
53
168
321
52
21
12
18%
17%
19%
4%
12%
12%
34%
44%
19%
12%
7%
15%
15%
13%
28%
17%
27%
19%
19%
c
c
cde
hij
ij
j
klm
oqr
2
716
385
331
64
98
180
375
94
84
101
123
196
213
132
174
589
68
41
18
32%
36%
28%
20%
23%
23%
51%
25%
41%
37%
29%
35%
32%
32%
29%
31%
34%
37%
29%
b
cde
gj
gj
n
or
3
467
212
255
93
118
177
79
64
34
59
112
115
139
94
119
393
37
23
14
21%
20%
22%
30%
28%
23%
11%
17%
17%
22%
27%
20%
21%
23%
20%
21%
19%
21%
22%
ef
ef
f
gh
4
447
214
233
95
98
230
24
34
32
58
107
121
143
95
88
390
28
17
12
20%
20%
20%
30%
23%
30%
3%
9%
15%
21%
25%
21%
21%
23%
14%
21%
14%
15%
20%
df
f
df
g
g
gh
n
n
n
pq
5+
219
88
130
47
59
103
10
17
18
22
51
52
70
38
58
192
11
9
6
10%
8%
11%
15%
14%
13%
1%
5%
9%
8%
12%
9%
11%
9%
10%
10%
6%
8%
10%
a
f
f
f
g
g
g
p
p
Refused
*
-
*
*
-
-
-
-
-
-
*
-
-
-
*
-
-
-
*
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
*%
Mean number of people
2.8
2.7
2.8
3.4
3.1
3.2
1.9
2.1
2.6
2.8
3.1
2.8
2.8
2.9
2.6
2.8
2.4
2.6
2.8
a
def
f
f
g
gh
ghi
n
n
n
pq
p
pq
Standard deviation
1.36
1.27
1.43
1.31
1.35
1.36
.84
1.27
1.26
1.25
1.28
1.27
1.35
1.32
1.45
1.37
1.22
1.30
1.40
Standard error
.02
.03
.03
.06
.05
.04
.02
.05
.06
.06
.05
.04
.04
.05
.04
.03
.05
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
1
407
54
43
27
22
35
26
37
23
54
356
51
133
271
221
174
18%
19%
14%
14%
13%
18%
13%
20%
24%
22%
18%
17%
11%
28%
16%
20%
f
bcdf
bcdf
l
n
2
716
71
103
70
50
68
62
64
29
72
610
106
374
341
454
244
32%
25%
34%
36%
31%
34%
30%
34%
31%
29%
31%
35%
30%
35%
34%
29%
a
a
a
a
l
o
3
467
65
67
45
35
38
46
39
16
42
405
62
313
150
282
171
21%
23%
22%
23%
22%
19%
23%
20%
17%
17%
21%
21%
25%
15%
21%
20%
m
4
447
63
69
33
32
39
47
38
17
52
390
57
309
137
267
168
20%
22%
22%
17%
20%
19%
23%
20%
18%
21%
20%
19%
24%
14%
20%
20%
m
5+
219
33
25
18
21
19
24
11
10
31
191
27
134
84
120
92
10%
12%
8%
9%
13%
10%
12%
6%
11%
12%
10%
9%
11%
9%
9%
11%
g
g
g
g
Refused
*
-
-
-
-
-
-
-
-
-
-
*
*
-
-
-
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
Mean number of people
2.8
2.9
2.8
2.8
2.9
2.8
3.0
2.6
2.6
2.8
2.8
2.7
3.0
2.5
2.7
2.8
g
g
gh
cgh
m
Standard deviation
1.36
1.37
1.29
1.27
1.43
1.41
1.43
1.20
1.40
1.50
1.37
1.29
1.29
1.38
1.29
1.45
Standard error
.02
.09
.08
.08
.09
.09
.09
.08
.09
.09
.03
.04
.03
.03
.03
.04
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
None
1386
736
651
173
170
329
715
258
134
158
220
366
406
241
373
1148
133
72
34
61%
68%
55%
55%
40%
42%
97%
69%
65%
58%
52%
65%
61%
58%
61%
61%
67%
65%
54%
b
de
cde
ij
j
m
r
or
r
1
358
150
208
79
102
157
20
47
32
46
86
77
109
77
96
298
31
17
12
16%
14%
18%
25%
24%
20%
3%
13%
15%
17%
20%
14%
16%
19%
16%
16%
16%
15%
19%
a
f
f
f
g
k
2
358
142
216
41
96
218
4
48
27
51
84
89
117
72
80
308
27
12
11
16%
13%
18%
13%
23%
28%
*%
13%
13%
19%
20%
16%
17%
17%
13%
16%
14%
11%
18%
a
f
cf
cdf
g
gh
n
n
q
q
3
109
42
67
12
40
56
1
13
10
13
23
28
27
18
36
93
4
8
4
5%
4%
6%
4%
9%
7%
*%
3%
5%
5%
5%
5%
4%
4%
6%
5%
2%
7%
6%
a
f
cf
cf
p
p
p
4
30
10
20
7
9
14
-
4
3
3
5
6
4
5
15
25
3
1
1
1%
1%
2%
2%
2%
2%
-%
1%
2%
1%
1%
1%
1%
1%
2%
1%
1%
1%
2%
f
f
f
kl
5+
15
2
13
2
6
8
-
2
*
1
4
1
5
1
7
14
-
1
*
1%
*%
1%
1%
1%
1%
-%
1%
*%
*%
1%
*%
1%
*%
1%
1%
-%
1%
1%
a
f
f
f
Mean number of children
.7
.6
.8
.7
1.1
1.1
*
.6
.6
.7
.9
.6
.7
.7
.8
.7
.5
.7
.8
a
f
cf
cf
g
gh
k
p
p
opq
Standard deviation
1.06
.95
1.14
1.04
1.19
1.15
.25
1.00
1.02
1.02
1.10
1.00
1.03
1.01
1.16
1.07
.90
1.10
1.11
Standard error
.02
.02
.03
.05
.05
.03
.01
.04
.05
.05
.05
.03
.03
.04
.04
.02
.04
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
None
1386
184
188
126
92
125
117
109
58
148
1194
192
670
710
838
515
61%
64%
61%
65%
57%
63%
57%
58%
61%
59%
61%
63%
53%
72%
62%
61%
l
1
358
42
43
31
23
31
37
35
14
41
314
44
244
112
202
144
16%
15%
14%
16%
14%
16%
18%
19%
15%
16%
16%
15%
19%
11%
15%
17%
m
2
358
39
60
27
30
29
33
35
18
37
309
49
262
95
225
121
16%
14%
20%
14%
19%
14%
16%
18%
19%
15%
16%
16%
21%
10%
17%
14%
m
3
109
14
13
6
11
10
14
9
4
13
94
14
63
45
62
42
5%
5%
4%
3%
7%
5%
7%
5%
4%
5%
5%
5%
5%
5%
5%
5%
c
4
30
5
-
4
1
3
2
1
1
7
25
4
15
13
12
17
1%
2%
-%
2%
1%
1%
1%
1%
1%
3%
1%
1%
1%
1%
1%
2%
b
b
b
n
5+
15
2
3
-
3
1
1
-
*
4
15
1
8
8
4
11
1%
1%
1%
-%
2%
*%
1%
-%
*%
2%
1%
*%
1%
1%
*%
1%
cg
cg
n
Mean number of children
.7
.7
.7
.6
.9
.7
.8
.7
.7
.8
.7
.7
.8
.5
.7
.7
c
c
m
Standard deviation
1.06
1.06
1.02
.98
1.20
1.05
1.07
.97
1.00
1.22
1.07
1.02
1.06
1.03
1.00
1.14
Standard error
.02
.07
.06
.06
.07
.07
.07
.06
.06
.08
.02
.03
.03
.02
.02
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all?
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
513
249
264
65
96
156
195
121
77
49
43
104
160
105
144
-
-
513
-
Effective Weighted Sample
341
168
174
47
68
106
128
88
52
35
27
67
106
68
104
-
-
341
-
Total
111
52
59
11
25
39
37
29
18
12
9
23
30
20
38
-
-
111
-
Yes, and fluent
16
7
9
**
**
4
9
3
**
**
**
4
4
3
4
-
-
16
-
14%
14%
14%
**
**
10%
24%
11%
**
**
**
18%
14%
14%
11%
-%
-%
14%
-%
e
Yes, but not fluent
18
8
10
**
**
7
5
4
**
**
**
2
5
2
8
-
-
18
-
16%
16%
17%
**
**
17%
15%
13%
**
**
**
10%
18%
11%
22%
-%
-%
16%
-%
k
No
77
37
41
**
**
29
22
22
**
**
**
17
20
15
25
-
-
77
-
70%
70%
69%
**
**
73%
61%
76%
**
**
**
72%
67%
75%
67%
-%
-%
70%
-%
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all?
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
513
-
-
-
-
-
-
-
-
-
249
264
228
284
359
154
Effective Weighted Sample
341
-
-
-
-
-
-
-
-
-
224
236
156
204
224
121
Total
111
-
-
-
-
-
-
-
-
-
87
24
61
50
67
45
Yes, and fluent
16
-
-
-
-
-
-
-
-
-
7
9
8
8
11
4
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
36%
12%
16%
17%
10%
j
Yes, but not fluent
18
-
-
-
-
-
-
-
-
-
14
4
11
7
8
11
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
17%
15%
18%
15%
11%
24%
n
No
77
-
-
-
-
-
-
-
-
-
65
12
43
35
47
30
70%
-%
-%
-%
-%
-%
-%
-%
-%
-%
75%
49%
70%
69%
71%
67%
k
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
A DVD player
1822
853
969
254
341
664
563
266
170
229
362
482
550
326
462
1516
167
93
46
81%
79%
83%
81%
81%
85%
76%
72%
83%
85%
86%
85%
82%
79%
76%
80%
85%
84%
74%
a
f
g
g
g
mn
n
r
or
r
Video games console connected to a
TV (e.g. Sony PlayStation, Nintendo
Wii or Microsoft Xbox)
1167
578
589
227
287
526
127
140
99
137
281
287
367
235
278
991
86
59
32
52%
53%
50%
73%
68%
67%
17%
38%
48%
51%
67%
51%
55%
57%
46%
53%
44%
53%
51%
f
f
f
g
g
ghi
n
kn
p
p
An MP3 player/iPod
965
483
482
187
214
428
137
86
67
116
292
309
336
167
153
826
74
39
25
43%
45%
41%
60%
51%
55%
18%
23%
32%
43%
69%
55%
50%
40%
25%
44%
37%
35%
41%
df
f
f
g
gh
ghi
mn
mn
n
pq
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
724
334
390
127
161
364
72
85
55
98
193
175
242
151
156
615
49
39
20
32%
31%
33%
41%
38%
47%
10%
23%
27%
36%
46%
31%
36%
36%
26%
33%
25%
35%
33%
f
f
df
gh
ghi
n
kn
n
p
p
p
A Blu Ray or HD (High Definition) DVD
player
376
224
153
69
83
167
59
29
29
35
127
127
119
67
63
333
19
16
8
17%
21%
13%
22%
20%
21%
8%
8%
14%
13%
30%
22%
18%
16%
10%
18%
10%
14%
14%
b
f
f
f
g
g
ghi
lmn
n
n
pr
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo eReader,
iRiver Reader)
323
160
163
43
50
144
86
15
13
30
132
129
110
48
36
273
25
17
8
14%
15%
14%
14%
12%
18%
12%
4%
6%
11%
31%
23%
16%
12%
6%
14%
13%
15%
13%
df
g
ghi
lmn
mn
n
None of these
204
95
109
11
23
29
141
69
16
11
6
31
45
38
91
166
18
9
10
9%
9%
9%
4%
5%
4%
19%
19%
8%
4%
1%
5%
7%
9%
15%
9%
9%
8%
17%
cde
hij
j
j
k
klm
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Don't know
2
1
1
*
-
1
1
-
1
-
*
*
-
-
2
2
-
*
-
*%
*%
*%
*%
-%
*%
*%
-%
*%
-%
*%
*%
-%
-%
*%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
A DVD player
1822
212
241
155
127
158
179
148
79
217
1578
244
1068
745
1126
650
81%
74%
78%
80%
79%
79%
88%
78%
83%
86%
81%
80%
85%
76%
84%
76%
abcdeg
a
abdeg
m
o
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
1167
133
157
104
90
113
114
95
46
138
1013
155
796
369
722
414
52%
46%
51%
54%
56%
57%
56%
50%
48%
55%
52%
51%
63%
38%
54%
49%
a
a
a
m
o
An MP3 player/iPod
965
113
159
102
65
81
105
59
39
104
818
146
674
288
658
281
43%
39%
52%
53%
41%
41%
52%
31%
41%
41%
42%
48%
53%
29%
49%
33%
adeghi
adeghi
g
g
adeghi
g
g
j
m
o
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
724
88
105
64
52
70
78
39
34
83
624
100
495
227
452
252
32%
31%
34%
33%
33%
35%
38%
21%
36%
33%
32%
33%
39%
23%
34%
30%
g
g
g
g
g
g
g
g
m
o
A Blu Ray or HD (High Definition) DVD
player
376
54
64
40
23
24
48
20
14
45
331
46
265
108
263
105
17%
19%
21%
21%
14%
12%
24%
11%
15%
18%
17%
15%
21%
11%
20%
12%
g
eg
eg
degh
g
m
o
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, iRiver Reader)
323
42
63
34
23
26
26
13
17
30
270
53
228
95
245
71
14%
15%
20%
18%
14%
13%
13%
7%
18%
12%
14%
18%
18%
10%
18%
8%
g
efgi
g
g
g
g
g
g
j
m
o
None of these
204
33
28
13
18
24
11
19
12
8
180
25
46
159
97
97
9%
12%
9%
7%
11%
12%
6%
10%
12%
3%
9%
8%
4%
16%
7%
11%
fi
i
fi
fi
i
cfi
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Don't know
2
-
1
-
-
-
-
-
-
1
2
-
-
2
*
2
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3333
1596
1737
462
575
1229
1065
583
365
423
568
756
996
675
904
2014
455
450
414
Effective Weighted Sample
2304
1103
1200
313
379
880
758
401
234
288
423
548
676
456
637
1752
326
306
314
Total
2050
986
1064
302
400
751
597
302
189
260
416
535
624
375
515
1718
178
102
52
A DVD player
1635
767
868
222
312
587
515
243
150
208
322
438
491
288
417
1355
154
87
39
80%
78%
82%
73%
78%
78%
86%
81%
79%
80%
77%
82%
79%
77%
81%
79%
86%
85%
76%
a
cde
m
or
or
Video games console connected to a
TV (e.g. Sony PlayStation, Nintendo
Wii or Microsoft Xbox)
753
434
319
197
210
285
62
87
57
82
178
184
232
155
181
639
55
40
19
37%
44%
30%
65%
53%
38%
10%
29%
30%
32%
43%
34%
37%
41%
35%
37%
31%
39%
36%
b
def
ef
f
ghi
kn
p
p
An MP3 player/iPod
689
361
328
166
170
263
90
61
41
78
208
230
249
112
98
587
56
29
17
34%
37%
31%
55%
43%
35%
15%
20%
22%
30%
50%
43%
40%
30%
19%
34%
32%
29%
32%
b
def
ef
f
gh
ghi
mn
mn
n
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
357
182
175
89
86
147
36
39
31
45
81
84
116
71
86
309
19
21
8
17%
18%
16%
29%
21%
20%
6%
13%
17%
17%
19%
16%
19%
19%
17%
18%
11%
21%
16%
def
f
f
g
p
p
A Blu Ray DVD player
315
199
117
58
72
137
47
22
24
33
106
104
106
58
48
278
16
15
6
15%
20%
11%
19%
18%
18%
8%
7%
13%
13%
25%
19%
17%
15%
9%
16%
9%
15%
12%
b
f
f
f
g
g
ghi
n
n
n
p
p
E-reader - digital book reader (e.g.
Kindle, Sony Reader, iRiver Reader)
234
105
128
26
39
107
61
12
10
21
97
97
80
31
25
196
17
15
5
11%
11%
12%
9%
10%
14%
10%
4%
5%
8%
23%
18%
13%
8%
5%
11%
10%
15%
10%
cdf
g
ghi
lmn
mn
n
None of these
100
41
59
9
9
41
42
18
13
13
12
17
36
17
31
86
6
4
4
5%
4%
6%
3%
2%
5%
7%
6%
7%
5%
3%
3%
6%
5%
6%
5%
4%
4%
8%
d
cd
j
j
k
k
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3333
1596
1737
462
575
1229
1065
583
365
423
568
756
996
675
904
2014
455
450
414
Effective Weighted Sample
2304
1103
1200
313
379
880
758
401
234
288
423
548
676
456
637
1752
326
306
314
Total
2050
986
1064
302
400
751
597
302
189
260
416
535
624
375
515
1718
178
102
52
Don't know
3
1
2
-
1
-
2
1
2
-
-
-
1
-
2
3
-
-
*
*%
*%
*%
-%
*%
-%
*%
*%
1%
-%
-%
-%
*%
-%
*%
*%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3333
206
222
231
230
209
235
223
216
242
2431
902
1716
1604
1874
1045
Effective Weighted Sample
2304
197
207
220
218
199
226
212
206
231
1916
415
1196
1175
1374
825
Total
2050
253
279
180
142
175
193
170
83
242
1770
279
1216
824
1247
751
A DVD player
1635
189
222
141
105
143
161
131
69
195
1420
215
960
666
1008
588
80%
75%
79%
78%
74%
82%
83%
77%
83%
81%
80%
77%
79%
81%
81%
78%
d
ad
ad
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
753
82
110
70
54
78
79
61
22
82
651
102
496
255
463
272
37%
32%
39%
39%
38%
45%
41%
36%
27%
34%
37%
37%
41%
31%
37%
36%
h
h
h
ahi
h
h
m
An MP3 player/iPod
689
89
123
72
39
56
70
43
25
70
593
96
474
214
475
198
34%
35%
44%
40%
28%
32%
36%
25%
31%
29%
34%
34%
39%
26%
38%
26%
g
deghi
dghi
g
m
o
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
357
51
59
33
22
35
39
17
15
39
305
52
230
125
219
129
17%
20%
21%
18%
15%
20%
20%
10%
19%
16%
17%
19%
19%
15%
18%
17%
g
g
g
g
g
g
m
A Blu Ray DVD player
315
46
57
34
17
23
42
16
9
34
275
40
224
88
220
88
15%
18%
20%
19%
12%
13%
22%
9%
11%
14%
16%
14%
18%
11%
18%
12%
gh
dgh
dgh
deghi
m
o
E-reader - digital book reader (e.g. Kindle,
Sony Reader, iRiver Reader)
234
24
50
27
17
17
15
11
10
24
193
41
165
69
180
48
11%
10%
18%
15%
12%
10%
8%
7%
12%
10%
11%
15%
14%
8%
14%
6%
aefgi
fg
g
j
m
o
None of these
100
12
10
9
11
6
9
10
3
16
85
16
50
50
55
41
5%
5%
3%
5%
8%
4%
5%
6%
4%
7%
5%
6%
4%
6%
4%
5%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTICODE)
Base : Those who have access to any of listed devices at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3333
206
222
231
230
209
235
223
216
242
2431
902
1716
1604
1874
1045
Effective Weighted Sample
2304
197
207
220
218
199
226
212
206
231
1916
415
1196
1175
1374
825
Total
2050
253
279
180
142
175
193
170
83
242
1770
279
1216
824
1247
751
Don't know
3
-
-
-
1
-
1
1
-
1
2
1
-
3
1
2
*%
-%
-%
-%
*%
-%
*%
*%
-%
*%
*%
*%
-%
*%
*%
*%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1958
944
1014
371
444
902
240
281
193
261
402
419
605
428
505
1190
233
264
271
Effective Weighted Sample
1353
664
689
250
291
646
174
184
124
176
298
303
419
295
342
1044
165
180
203
Total
1239
612
627
238
299
556
145
152
109
152
295
302
396
249
292
1049
93
63
34
Nintendo Wii
682
302
381
108
163
345
66
72
56
83
182
182
223
134
144
576
51
38
17
55%
49%
61%
45%
55%
62%
46%
48%
51%
55%
62%
60%
56%
54%
49%
55%
55%
61%
51%
a
c
cdf
gh
n
r
Nintendo DS/ DSi/ DS Lite
522
221
301
91
120
259
53
59
40
70
129
125
172
117
108
438
41
28
16
42%
36%
48%
38%
40%
46%
36%
39%
37%
46%
44%
42%
43%
47%
37%
42%
44%
45%
46%
a
cf
n
X Box 360
435
240
194
121
95
189
29
50
36
44
108
93
150
85
106
368
33
21
13
35%
39%
31%
51%
32%
34%
20%
33%
33%
29%
36%
31%
38%
34%
36%
35%
36%
33%
38%
b
def
f
f
k
PlayStation 3
347
194
153
85
90
152
19
46
36
37
86
89
106
64
88
293
28
16
10
28%
32%
24%
36%
30%
27%
13%
30%
33%
25%
29%
30%
27%
26%
30%
28%
30%
25%
30%
b
ef
f
f
PlayStation 2
244
118
126
55
41
124
23
34
21
29
61
56
74
58
55
212
15
12
5
20%
19%
20%
23%
14%
22%
16%
22%
19%
19%
21%
19%
19%
23%
19%
20%
16%
19%
15%
d
d
PlayStation Portable (PSP)
130
69
62
34
26
62
8
20
10
13
34
29
36
29
36
112
9
5
4
11%
11%
10%
14%
9%
11%
5%
13%
9%
9%
12%
10%
9%
12%
12%
11%
9%
8%
13%
f
f
Other
82
45
38
22
15
39
6
15
4
5
18
16
24
16
27
71
7
4
1
7%
7%
6%
9%
5%
7%
4%
10%
4%
4%
6%
5%
6%
6%
9%
7%
7%
6%
4%
f
i
k
Don't know
567
251
315
102
128
278
58
69
43
76
138
133
180
129
124
476
43
30
17
46%
41%
50%
43%
43%
50%
40%
45%
39%
50%
47%
44%
46%
52%
43%
45%
47%
48%
49%
a
df
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1958
118
127
136
144
138
142
122
129
134
1432
526
1202
751
1082
605
Effective Weighted Sample
1353
113
120
131
137
131
137
116
124
129
1128
238
835
544
805
481
Total
1239
147
165
111
93
120
121
98
51
143
1070
169
838
397
759
445
Nintendo Wii
682
71
97
72
55
66
70
44
30
71
577
105
479
202
437
228
55%
48%
59%
64%
59%
55%
58%
45%
59%
49%
54%
63%
57%
51%
58%
51%
g
agi
g
g
g
j
m
o
Nintendo DS/ DSi/ DS Lite
522
51
68
47
34
64
59
34
23
59
445
77
356
164
313
194
42%
35%
41%
42%
36%
53%
49%
35%
45%
41%
42%
46%
42%
41%
41%
44%
adg
adg
X Box 360
435
42
51
39
31
40
47
36
20
61
371
63
292
141
259
162
35%
29%
31%
35%
33%
33%
39%
37%
39%
43%
35%
38%
35%
35%
34%
36%
a
PlayStation 3
347
39
47
30
25
34
33
28
8
49
306
41
235
110
217
120
28%
27%
28%
27%
27%
29%
28%
29%
17%
34%
29%
24%
28%
28%
29%
27%
h
h
h
h
h
PlayStation 2
244
34
31
29
18
22
28
16
8
25
216
28
152
91
148
91
20%
23%
19%
26%
19%
19%
24%
16%
16%
18%
20%
17%
18%
23%
19%
20%
h
l
PlayStation Portable (PSP)
130
7
12
13
6
16
15
12
6
26
120
10
81
49
75
51
11%
5%
7%
12%
6%
13%
12%
13%
11%
18%
11%
6%
10%
12%
10%
11%
a
a
a
a
abd
k
Other
82
8
13
4
11
12
5
6
2
11
71
11
50
32
53
28
7%
5%
8%
4%
11%
10%
4%
6%
3%
8%
7%
7%
6%
8%
7%
6%
cfh
cfh
Don't know
567
56
71
52
35
67
61
40
26
68
487
79
382
182
337
213
46%
38%
43%
47%
37%
56%
50%
41%
51%
48%
46%
47%
46%
46%
44%
48%
abdg
d
d
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1958
944
1014
371
444
902
240
281
193
261
402
419
605
428
505
1190
233
264
271
Effective Weighted Sample
1353
664
689
250
291
646
174
184
124
176
298
303
419
295
342
1044
165
180
203
Total
1239
612
627
238
299
556
145
152
109
152
295
302
396
249
292
1049
93
63
34
Online gaming
339
207
132
105
79
142
14
35
23
44
83
80
112
69
78
298
19
10
13
27%
34%
21%
44%
26%
25%
10%
23%
21%
29%
28%
26%
28%
28%
27%
28%
20%
16%
37%
b
def
f
f
pq
opq
Watching DVDs/ Blu Ray DVDs
318
172
146
82
81
140
14
38
26
45
94
74
106
64
73
275
20
13
9
26%
28%
23%
34%
27%
25%
10%
25%
24%
30%
32%
25%
27%
26%
25%
26%
22%
20%
26%
b
ef
f
f
Watching catch-up TV e.g.
programmes on BBC iPlayer, ITV
Player, Sky Player
197
104
93
57
50
80
9
18
12
26
55
64
62
34
36
177
11
5
4
16%
17%
15%
24%
17%
14%
7%
12%
11%
17%
19%
21%
16%
14%
12%
17%
11%
9%
11%
def
f
f
mn
qr
Browsing the web/ internet
179
95
83
43
40
85
12
20
11
24
52
42
68
32
38
155
10
9
5
14%
16%
13%
18%
13%
15%
8%
13%
10%
16%
18%
14%
17%
13%
13%
15%
10%
15%
13%
f
f
h
Watching video clips online - e.g. on
YouTube
120
71
49
29
28
55
7
12
9
18
34
33
38
20
28
107
7
3
3
10%
12%
8%
12%
10%
10%
5%
8%
9%
12%
11%
11%
10%
8%
10%
10%
7%
4%
10%
b
f
f
q
q
Watching 'live' TV programmes/
content
86
49
37
17
24
41
5
6
8
13
26
25
32
14
15
74
7
3
2
7%
8%
6%
7%
8%
7%
3%
4%
7%
8%
9%
8%
8%
6%
5%
7%
7%
4%
6%
g
Other
2
-
2
*
-
*
1
-
-
*
1
-
2
-
-
1
-
*
*
*%
-%
*%
*%
-%
*%
1%
-%
-%
*%
*%
-%
*%
-%
-%
*%
-%
*%
1%
None of these
634
285
349
88
162
283
101
86
60
74
135
147
196
137
154
523
55
40
16
51%
47%
56%
37%
54%
51%
69%
57%
55%
49%
46%
49%
49%
55%
53%
50%
59%
63%
47%
a
c
c
cde
j
or
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1958
944
1014
371
444
902
240
281
193
261
402
419
605
428
505
1190
233
264
271
Effective Weighted Sample
1353
664
689
250
291
646
174
184
124
176
298
303
419
295
342
1044
165
180
203
Total
1239
612
627
238
299
556
145
152
109
152
295
302
396
249
292
1049
93
63
34
Don't know
41
16
25
5
7
19
10
3
6
2
8
12
14
7
8
36
3
2
*
3%
3%
4%
2%
2%
3%
7%
2%
5%
1%
3%
4%
4%
3%
3%
3%
3%
3%
1%
cde
i
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1958
118
127
136
144
138
142
122
129
134
1432
526
1202
751
1082
605
Effective Weighted Sample
1353
113
120
131
137
131
137
116
124
129
1128
238
835
544
805
481
Total
1239
147
165
111
93
120
121
98
51
143
1070
169
838
397
759
445
Online gaming
339
43
40
31
30
31
42
25
12
44
295
44
230
107
201
125
27%
29%
24%
28%
32%
26%
35%
26%
23%
31%
28%
26%
27%
27%
26%
28%
h
Watching DVDs/ Blu Ray DVDs
318
22
57
32
28
25
42
20
12
38
269
49
217
100
217
91
26%
15%
35%
29%
30%
21%
35%
20%
23%
26%
25%
29%
26%
25%
29%
21%
aegh
a
a
aegh
a
o
Watching catch-up TV e.g. programmes on
BBC iPlayer, ITV Player, Sky Player
197
15
36
22
16
21
27
11
6
23
169
28
134
62
133
60
16%
10%
22%
20%
17%
18%
22%
11%
12%
16%
16%
16%
16%
16%
18%
13%
agh
a
agh
Browsing the web/ internet
179
14
25
23
14
21
23
5
6
25
155
24
121
57
120
54
14%
9%
15%
21%
15%
17%
19%
5%
13%
17%
14%
14%
14%
14%
16%
12%
g
ag
g
g
ag
g
g
Watching video clips online - e.g. on
YouTube
120
12
17
16
12
5
19
5
4
18
105
14
80
39
80
36
10%
8%
10%
14%
13%
4%
16%
5%
7%
13%
10%
9%
10%
10%
11%
8%
eg
eg
egh
eg
Watching 'live' TV programmes/ content
86
8
13
13
4
5
10
2
3
16
74
12
67
18
62
22
7%
5%
8%
11%
5%
4%
8%
2%
5%
11%
7%
7%
8%
5%
8%
5%
deg
g
g
m
o
Other
2
-
1
-
-
-
-
-
*
-
1
*
*
1
1
*
*%
-%
1%
-%
-%
-%
-%
-%
1%
-%
*%
*%
*%
*%
*%
*%
None of these
634
83
75
56
44
59
54
59
29
65
547
87
419
213
376
242
51%
57%
46%
51%
47%
49%
45%
60%
57%
45%
51%
51%
50%
54%
49%
54%
bdfi
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1958
118
127
136
144
138
142
122
129
134
1432
526
1202
751
1082
605
Effective Weighted Sample
1353
113
120
131
137
131
137
116
124
129
1128
238
835
544
805
481
Total
1239
147
165
111
93
120
121
98
51
143
1070
169
838
397
759
445
Don't know
41
5
2
4
2
7
3
3
2
8
38
3
28
12
23
18
3%
3%
1%
4%
2%
6%
3%
3%
3%
5%
4%
2%
3%
3%
3%
4%
b
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
360
155
205
38
54
165
103
21
22
38
123
140
124
53
42
220
45
60
35
Effective Weighted Sample
255
110
145
28
36
117
76
14
13
27
96
101
89
35
29
195
30
40
24
Total
234
105
128
26
39
107
61
12
10
21
97
97
80
31
25
196
17
15
5
Yes
123
55
68
**
**
56
33
**
**
**
54
51
43
**
**
102
**
**
**
53%
52%
53%
**
**
52%
54%
**
**
**
56%
53%
54%
**
**
52%
**
**
**
No
88
44
44
**
**
43
23
**
**
**
30
38
30
**
**
75
**
**
**
37%
41%
34%
**
**
40%
38%
**
**
**
31%
40%
38%
**
**
38%
**
**
**
Don't know
23
6
17
**
**
8
5
**
**
**
12
7
6
**
**
20
**
**
**
10%
6%
13%
**
**
8%
8%
**
**
**
12%
8%
8%
**
**
10%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
~o
Unweighted total
360
19
42
33
25
19
18
14
25
25
249
111
240
120
254
71
Effective Weighted Sample
255
18
40
32
23
18
17
13
24
24
201
56
168
90
190
54
Total
234
24
50
27
17
17
15
11
10
24
193
41
165
69
180
48
Yes
123
**
**
**
**
**
**
**
**
**
102
21
86
37
93
**
53%
**
**
**
**
**
**
**
**
**
53%
51%
52%
54%
51%
**
No
88
**
**
**
**
**
**
**
**
**
72
16
66
22
71
**
37%
**
**
**
**
**
**
**
**
**
37%
38%
40%
32%
40%
**
Don't know
23
**
**
**
**
**
**
**
**
**
19
4
13
10
16
**
10%
**
**
**
**
**
**
**
**
**
10%
11%
8%
15%
9%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Can use to make and receive calls
1876
894
982
200
306
680
690
249
160
226
403
533
560
352
431
1579
160
87
50
83%
83%
84%
64%
72%
87%
93%
67%
77%
83%
95%
94%
84%
85%
71%
84%
81%
79%
80%
c
cd
cde
g
g
ghi
lmn
n
n
q
Can receive but not make calls/
incoming only
21
11
10
4
2
7
6
2
2
-
2
4
6
5
6
19
*
1
*
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
*%
1%
1%
1%
1%
1%
*%
1%
1%
Line not working properly/ needs to be
repaired
6
2
3
2
*
3
1
1
2
-
-
-
1
1
4
4
1
1
*
*%
*%
*%
1%
*%
*%
*%
*%
1%
-%
-%
-%
*%
*%
1%
*%
*%
1%
*%
o
No, do not have landline phone
352
174
178
106
114
90
43
119
43
45
17
30
101
55
166
283
36
22
12
16%
16%
15%
34%
27%
12%
6%
32%
21%
17%
4%
5%
15%
13%
27%
15%
18%
20%
20%
def
ef
f
hij
j
j
k
k
klm
o
o
Don't know
1
-
1
1
-
-
-
-
-
-
-
-
-
-
1
1
-
-
-
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
120
54
66
2
1
10
106
53
10
6
3
20
26
17
57
91
20
7
2
5%
5%
6%
1%
*%
1%
14%
14%
5%
2%
1%
3%
4%
4%
9%
5%
10%
6%
4%
cde
hij
j
klm
or
FIXED & MOBILE
1783
853
930
204
307
681
591
199
153
220
402
517
541
341
383
1512
141
82
48
79%
79%
79%
65%
73%
87%
80%
54%
74%
81%
95%
91%
81%
83%
63%
80%
72%
74%
77%
c
cdf
cd
g
g
ghi
lmn
n
n
pq
MOBILE ONLY
340
167
173
105
109
88
38
107
43
45
17
30
101
55
154
276
30
22
12
15%
15%
15%
33%
26%
11%
5%
29%
21%
17%
4%
5%
15%
13%
25%
15%
15%
20%
19%
def
ef
f
hij
j
j
k
k
klm
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
ALL FIXED
1903
907
995
206
309
691
697
253
163
226
404
536
568
358
440
1602
161
89
50
84%
84%
85%
66%
73%
88%
94%
68%
79%
83%
96%
95%
85%
87%
72%
85%
82%
80%
80%
c
cd
cde
g
g
ghi
lmn
n
n
qr
ALL MOBILE
2123
1020
1102
309
416
769
629
307
196
265
419
547
642
396
537
1788
171
104
59
94%
94%
94%
99%
99%
98%
85%
83%
95%
98%
99%
97%
96%
96%
88%
95%
87%
94%
95%
f
f
f
g
g
gh
n
n
n
p
p
p
NEITHER
14
7
6
2
5
2
5
11
*
-
-
-
1
*
13
7
6
-
*
1%
1%
1%
1%
1%
*%
1%
3%
*%
-%
-%
-%
*%
*%
2%
*%
3%
-%
1%
e
hij
klm
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Can use to make and receive calls
1876
219
278
170
137
155
190
158
78
195
1602
275
1080
787
1187
640
83%
76%
90%
88%
86%
78%
93%
84%
82%
78%
82%
90%
86%
80%
88%
75%
aeghi
aei
aei
adeghi
a
j
m
o
Can receive but not make calls/ incoming
only
21
4
4
3
1
1
2
-
1
4
18
3
12
8
9
11
1%
1%
1%
1%
*%
1%
1%
-%
1%
2%
1%
1%
1%
1%
1%
1%
g
Line not working properly/ needs to be
repaired
6
-
-
1
1
-
-
-
-
2
5
*
2
4
3
2
*%
-%
-%
1%
*%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
No, do not have landline phone
352
64
26
18
22
42
13
31
16
50
327
26
166
185
144
197
16%
22%
9%
9%
14%
21%
7%
16%
17%
20%
17%
8%
13%
19%
11%
23%
bcdf
f
bcdf
bcf
bcf
bcf
k
l
n
Don't know
1
-
-
1
-
-
-
-
-
-
-
1
1
-
1
-
*%
-%
-%
1%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
j
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
120
8
13
8
11
15
8
7
10
11
102
17
12
105
60
57
5%
3%
4%
4%
7%
8%
4%
4%
10%
4%
5%
6%
1%
11%
4%
7%
a
abcfgi
l
n
FIXED & MOBILE
1783
215
268
167
128
142
183
151
68
190
1523
260
1083
695
1139
596
79%
75%
87%
86%
80%
71%
90%
80%
72%
76%
78%
85%
86%
71%
85%
70%
adeghi
aehi
e
adeghi
eh
j
m
o
MOBILE ONLY
340
62
26
19
22
41
13
29
16
48
313
26
167
172
143
185
15%
21%
9%
10%
14%
21%
7%
16%
17%
19%
16%
9%
13%
17%
11%
22%
bcdf
f
bcdf
bf
bcf
bcf
k
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
ALL FIXED
1903
223
281
175
139
157
191
158
78
200
1625
277
1094
799
1199
653
84%
78%
91%
90%
86%
79%
93%
84%
83%
80%
83%
91%
87%
81%
89%
77%
aeghi
aeghi
ae
adeghi
j
m
o
ALL MOBILE
2123
276
294
186
149
183
197
181
84
237
1836
287
1250
866
1283
781
94%
96%
96%
96%
93%
92%
96%
96%
89%
95%
94%
94%
99%
88%
95%
92%
eh
h
h
h
h
h
m
o
NEITHER
14
2
-
-
-
1
-
1
1
3
13
*
1
13
1
12
1%
1%
-%
-%
-%
*%
-%
1%
1%
1%
1%
*%
*%
1%
*%
1%
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3177
1507
1670
316
435
1124
1300
501
331
388
554
784
936
665
790
1923
420
419
415
Effective Weighted Sample
2179
1028
1150
212
286
805
907
345
210
262
412
560
627
449
556
1669
300
273
316
Total
1903
907
995
206
309
691
697
253
163
226
404
536
568
358
440
1602
161
89
50
Yes to make calls
1790
859
931
176
285
653
676
244
154
218
383
506
535
335
412
1499
155
87
49
94%
95%
94%
85%
92%
95%
97%
96%
94%
96%
95%
94%
94%
94%
94%
94%
97%
97%
97%
c
c
cde
o
o
o
Yes to receive calls
1770
851
920
176
284
646
664
236
152
220
383
507
526
335
401
1487
151
83
49
93%
94%
92%
86%
92%
94%
95%
93%
93%
97%
95%
95%
93%
94%
91%
93%
94%
93%
98%
c
c
cd
gh
n
opq
Yes for internet access
1084
541
543
131
219
440
293
89
91
126
288
350
345
196
192
945
75
38
26
57%
60%
55%
64%
71%
64%
42%
35%
56%
56%
71%
65%
61%
55%
44%
59%
47%
43%
51%
b
f
ef
f
g
g
ghi
mn
n
n
pqr
No do not use landline at home
43
20
23
16
5
12
10
4
3
3
3
6
14
9
13
38
3
1
1
2%
2%
2%
8%
2%
2%
1%
1%
2%
2%
1%
1%
2%
3%
3%
2%
2%
1%
2%
def
k
Don't know
1
*
1
-
*
1
-
1
-
-
-
-
-
*
1
1
-
*
-
*%
*%
*%
-%
*%
*%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3177
188
230
229
227
192
236
211
210
200
2267
910
1550
1615
1837
925
Effective Weighted Sample
2179
179
214
218
215
183
226
200
200
190
1788
417
1086
1162
1345
730
Total
1903
223
281
175
139
157
191
158
78
200
1625
277
1094
799
1199
653
Yes to make calls
1790
217
259
158
128
146
184
154
75
179
1521
269
1022
759
1128
613
94%
97%
92%
91%
92%
93%
96%
97%
95%
89%
94%
97%
93%
95%
94%
94%
bcdi
ci
bcdi
i
j
Yes to receive calls
1770
222
254
154
124
147
186
155
75
170
1508
262
1013
748
1115
606
93%
99%
90%
88%
90%
94%
97%
98%
96%
85%
93%
94%
93%
94%
93%
93%
bcdehi
i
bcdi
bcdi
bcdi
Yes for internet access
1084
148
151
114
71
65
160
88
39
108
929
155
710
370
729
329
57%
67%
54%
65%
52%
42%
84%
56%
50%
54%
57%
56%
65%
46%
61%
50%
bdeghi
e
bdeghi
abcdeghi
e
e
m
o
No do not use landline at home
43
-
6
9
3
8
1
2
1
8
40
3
23
20
22
20
2%
-%
2%
5%
2%
5%
*%
1%
2%
4%
2%
1%
2%
2%
2%
3%
afgh
a
afgh
af
k
Don't know
1
-
-
1
-
-
-
-
-
-
1
*
*
1
*
1
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Mobile phone
1142
589
553
266
323
415
138
181
104
143
217
254
369
210
310
957
89
59
37
51%
54%
47%
85%
77%
53%
19%
49%
50%
53%
51%
45%
55%
51%
51%
51%
45%
53%
60%
b
def
ef
f
k
k
k
p
op
Landline phone at home
1028
450
578
42
90
332
564
173
100
117
190
296
276
187
267
860
96
49
23
46%
42%
49%
13%
21%
43%
76%
47%
48%
43%
45%
52%
41%
45%
44%
46%
49%
44%
36%
a
c
cd
cde
lmn
r
r
r
Landline phone at work
54
27
27
*
4
24
26
4
2
9
15
11
22
12
10
47
3
3
1
2%
3%
2%
*%
1%
3%
3%
1%
1%
3%
4%
2%
3%
3%
2%
3%
2%
2%
1%
cd
cd
gh
gh
Other
22
12
11
3
5
7
8
13
1
1
*
4
2
2
15
16
6
*
1
1%
1%
1%
1%
1%
1%
1%
4%
*%
*%
*%
1%
*%
*%
3%
1%
3%
*%
1%
hij
klm
oq
Don't know
9
3
5
2
1
2
4
*
*
1
*
2
*
3
4
6
2
*
1
*%
*%
*%
1%
*%
*%
1%
*%
*%
*%
*%
*%
*%
1%
1%
*%
1%
*%
1%
l
l
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Mobile phone
1142
179
139
96
80
99
77
89
53
144
1021
122
752
388
628
477
51%
62%
45%
50%
50%
50%
38%
47%
56%
57%
52%
40%
60%
39%
47%
56%
bcdefg
f
f
f
f
bf
bfg
k
m
n
Landline phone at home
1028
95
158
92
76
96
124
96
39
84
850
178
467
556
665
340
46%
33%
51%
48%
47%
48%
61%
51%
41%
34%
44%
59%
37%
56%
50%
40%
ahi
ai
ai
ai
abcdeghi
ahi
j
l
o
Landline phone at work
54
8
8
4
3
2
3
2
1
16
52
2
34
19
37
16
2%
3%
3%
2%
2%
1%
1%
1%
1%
6%
3%
1%
3%
2%
3%
2%
bcdefgh
k
Other
22
3
3
1
-
-
-
2
1
6
22
1
5
17
8
13
1%
1%
1%
*%
-%
-%
-%
1%
1%
3%
1%
*%
*%
2%
1%
2%
cdef
l
n
Don't know
9
2
-
1
1
1
-
-
1
-
7
2
4
5
5
4
*%
1%
-%
*%
1%
1%
-%
-%
1%
-%
*%
1%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Landline phone at home
1196
538
658
51
112
423
609
181
111
150
236
344
334
225
293
1003
113
54
25
53%
50%
56%
16%
27%
54%
82%
49%
54%
55%
56%
61%
50%
54%
48%
53%
58%
49%
41%
a
c
cd
cde
g
lmn
n
r
qr
r
Mobile phone
1023
526
497
257
302
348
117
172
94
119
184
217
329
186
291
854
77
56
36
45%
49%
42%
82%
72%
45%
16%
46%
45%
44%
44%
38%
49%
45%
48%
45%
39%
50%
57%
b
def
ef
f
k
k
k
p
p
op
Other
29
15
15
3
7
8
11
15
1
2
3
5
6
1
17
22
5
1
1
1%
1%
1%
1%
2%
1%
2%
4%
1%
1%
1%
1%
1%
*%
3%
1%
3%
1%
1%
hij
klm
o
Don't know
8
3
5
2
1
2
3
3
*
*
-
1
*
1
6
6
1
*
1
*%
*%
*%
1%
*%
*%
*%
1%
*%
*%
-%
*%
*%
*%
1%
*%
*%
*%
1%
j
kl
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Landline phone at home
1196
110
184
107
93
107
139
102
47
114
995
201
596
595
786
385
53%
38%
60%
55%
58%
54%
68%
54%
50%
45%
51%
66%
47%
60%
58%
45%
ahi
ai
ai
a
acdeghi
a
a
j
l
o
Mobile phone
1023
172
119
86
66
90
64
85
46
126
922
101
656
364
543
445
45%
60%
39%
44%
41%
45%
31%
45%
48%
50%
47%
33%
52%
37%
40%
52%
bcdefghi
f
f
f
f
bf
bf
k
m
n
Other
29
2
5
1
-
2
1
1
1
10
28
1
7
20
12
16
1%
1%
1%
*%
-%
1%
*%
1%
1%
4%
1%
*%
1%
2%
1%
2%
acdefgh
l
n
Don't know
8
3
-
1
1
-
-
-
1
1
7
1
3
5
2
4
*%
1%
-%
*%
1%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3177
1507
1670
316
435
1124
1300
501
331
388
554
784
936
665
790
1923
420
419
415
Effective Weighted Sample
2179
1028
1150
212
286
805
907
345
210
262
412
560
627
449
556
1669
300
273
316
Total
1903
907
995
206
309
691
697
253
163
226
404
536
568
358
440
1602
161
89
50
BT
897
426
470
95
118
292
391
118
78
92
191
266
275
148
208
733
87
46
30
47%
47%
47%
46%
38%
42%
56%
47%
48%
41%
47%
50%
48%
41%
47%
46%
54%
51%
60%
cde
m
m
o
oq
Virgin Media (including NTL and
Telewest)
348
165
182
38
53
152
104
41
34
47
81
98
95
73
83
311
22
10
5
18%
18%
18%
19%
17%
22%
15%
16%
21%
21%
20%
18%
17%
20%
19%
19%
13%
11%
11%
f
pqr
Talk Talk/ Carphone Warehouse
250
122
129
21
39
100
90
35
16
32
54
70
81
44
56
220
16
9
5
13%
13%
13%
10%
13%
14%
13%
14%
10%
14%
13%
13%
14%
12%
13%
14%
10%
10%
10%
SkyTalk
250
114
137
26
75
107
43
33
19
37
57
67
75
58
51
207
21
16
6
13%
13%
14%
13%
24%
15%
6%
13%
12%
16%
14%
12%
13%
16%
12%
13%
13%
18%
12%
f
cef
f
n
or
Post Office
22
12
10
-
3
1
18
4
2
4
4
3
6
7
5
19
2
*
*
1%
1%
1%
-%
1%
*%
3%
2%
1%
2%
1%
1%
1%
2%
1%
1%
1%
*%
1%
ce
Other
95
44
51
5
15
31
44
16
12
10
11
24
27
19
25
82
6
5
2
5%
5%
5%
3%
5%
4%
6%
6%
7%
5%
3%
5%
5%
5%
6%
5%
4%
6%
4%
c
j
j
Don't know
40
25
16
20
5
8
8
5
2
4
6
8
10
10
12
30
6
3
1
2%
3%
2%
10%
1%
1%
1%
2%
1%
2%
1%
2%
2%
3%
3%
2%
4%
3%
2%
def
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3177
188
230
229
227
192
236
211
210
200
2267
910
1550
1615
1837
925
Effective Weighted Sample
2179
179
214
218
215
183
226
200
200
190
1788
417
1086
1162
1345
730
Total
1903
223
281
175
139
157
191
158
78
200
1625
277
1094
799
1199
653
BT
897
99
145
92
59
87
86
54
39
74
701
196
484
408
602
264
47%
44%
51%
53%
42%
55%
45%
34%
50%
37%
43%
70%
44%
51%
50%
40%
g
gi
dgi
adfgi
g
gi
j
l
o
Virgin Media (including NTL and Telewest)
348
40
46
17
32
28
31
50
14
52
340
8
217
129
197
145
18%
18%
16%
10%
23%
18%
16%
32%
18%
26%
21%
3%
20%
16%
16%
22%
c
c
c
c
c
abcefh
c
bcf
k
m
n
Talk Talk/ Carphone Warehouse
250
39
25
30
17
21
30
18
8
32
219
31
139
112
161
84
13%
18%
9%
17%
12%
13%
16%
11%
11%
16%
13%
11%
13%
14%
13%
13%
b
b
b
b
SkyTalk
250
28
33
17
20
15
33
17
11
34
231
19
175
74
138
107
13%
13%
12%
10%
14%
10%
17%
11%
14%
17%
14%
7%
16%
9%
11%
16%
ce
ce
k
m
n
Post Office
22
1
6
1
-
2
3
4
*
1
19
3
12
10
14
8
1%
*%
2%
1%
-%
1%
2%
3%
1%
*%
1%
1%
1%
1%
1%
1%
d
d
d
Other
95
9
20
12
7
3
5
15
3
8
79
16
51
45
65
28
5%
4%
7%
7%
5%
2%
3%
9%
4%
4%
5%
6%
5%
6%
5%
4%
ef
e
aefhi
Don't know
40
6
7
6
4
1
2
1
2
1
36
4
17
23
22
18
2%
3%
3%
3%
3%
1%
1%
*%
3%
*%
2%
1%
2%
3%
2%
3%
gi
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3177
1507
1670
316
435
1124
1300
501
331
388
554
784
936
665
790
1923
420
419
415
Effective Weighted Sample
2179
1028
1150
212
286
805
907
345
210
262
412
560
627
449
556
1669
300
273
316
Total
1903
907
995
206
309
691
697
253
163
226
404
536
568
358
440
1602
161
89
50
Very satisfied
1049
482
567
99
164
372
415
152
89
134
223
284
313
204
248
878
103
46
22
55%
53%
57%
48%
53%
54%
59%
60%
55%
59%
55%
53%
55%
57%
56%
55%
64%
52%
44%
ce
r
oqr
Fairly satisfied
637
303
334
66
107
250
214
71
55
71
139
179
195
119
143
541
39
36
21
33%
33%
34%
32%
35%
36%
31%
28%
33%
31%
34%
33%
34%
33%
32%
34%
24%
40%
42%
f
p
op
op
Neither
97
57
39
19
15
31
31
9
6
12
23
41
24
15
16
83
8
2
4
5%
6%
4%
9%
5%
5%
5%
4%
3%
5%
6%
8%
4%
4%
4%
5%
5%
2%
7%
b
def
lmn
q
q
Fairly dissatisfied
58
32
26
8
15
20
15
10
7
5
10
17
18
8
14
48
5
3
1
3%
3%
3%
4%
5%
3%
2%
4%
4%
2%
3%
3%
3%
2%
3%
3%
3%
3%
2%
f
Very dissatisfied
45
26
19
3
6
17
19
7
6
3
7
12
12
7
15
38
3
2
1
2%
3%
2%
1%
2%
2%
3%
3%
4%
1%
2%
2%
2%
2%
3%
2%
2%
2%
2%
Don't know
18
8
10
11
3
*
4
3
1
1
2
3
5
5
4
13
3
1
1
1%
1%
1%
5%
1%
*%
1%
1%
*%
*%
*%
1%
1%
1%
1%
1%
2%
1%
3%
def
e
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3177
188
230
229
227
192
236
211
210
200
2267
910
1550
1615
1837
925
Effective Weighted Sample
2179
179
214
218
215
183
226
200
200
190
1788
417
1086
1162
1345
730
Total
1903
223
281
175
139
157
191
158
78
200
1625
277
1094
799
1199
653
Very satisfied
1049
79
138
93
59
107
132
100
48
123
910
139
578
467
663
364
55%
36%
49%
53%
42%
69%
69%
63%
61%
61%
56%
50%
53%
58%
55%
56%
a
ad
abcd
abcd
abcd
abd
abd
k
l
Fairly satisfied
637
122
96
56
61
44
41
44
25
52
535
102
399
235
390
226
33%
55%
34%
32%
44%
28%
21%
28%
32%
26%
33%
37%
36%
29%
33%
35%
bcdefghi
f
f
bcefghi
f
m
Neither
97
10
24
11
7
2
7
7
3
13
78
18
61
36
68
25
5%
4%
9%
6%
5%
1%
4%
5%
3%
6%
5%
7%
6%
5%
6%
4%
e
efh
e
e
e
e
Fairly dissatisfied
58
3
13
4
5
3
8
4
2
7
47
10
27
28
36
20
3%
2%
5%
2%
4%
2%
4%
3%
2%
4%
3%
4%
2%
4%
3%
3%
Very dissatisfied
45
5
9
7
6
2
3
4
-
3
40
5
23
21
32
11
2%
2%
3%
4%
4%
1%
2%
2%
-%
1%
2%
2%
2%
3%
3%
2%
h
h
eh
h
h
Don't know
18
4
1
3
1
-
-
-
1
3
15
3
6
12
10
7
1%
2%
*%
2%
*%
-%
-%
-%
2%
2%
1%
1%
1%
1%
1%
1%
f
f
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
One
(1.0)
502
216
286
38
95
118
251
164
59
42
32
96
121
74
211
403
52
29
18
22%
20%
24%
12%
23%
15%
34%
44%
28%
16%
8%
17%
18%
18%
35%
21%
26%
26%
29%
a
ce
cde
hij
ij
j
klm
o
o
Two
(2.0)
837
414
423
76
212
276
274
85
87
131
181
231
246
177
182
693
71
50
23
37%
38%
36%
24%
50%
35%
37%
23%
42%
48%
43%
41%
37%
43%
30%
37%
36%
45%
36%
cef
c
c
g
g
g
n
n
ln
opr
Three
(3.0)
410
197
212
79
77
186
68
37
33
56
109
111
131
79
87
360
26
15
9
18%
18%
18%
25%
18%
24%
9%
10%
16%
21%
26%
20%
20%
19%
14%
19%
13%
13%
14%
df
f
df
g
g
gh
n
n
n
pqr
Four or more
(4.0)
374
193
181
116
32
189
36
20
17
36
98
109
143
65
56
332
22
10
10
17%
18%
15%
37%
8%
24%
5%
5%
8%
13%
23%
19%
21%
16%
9%
18%
11%
9%
16%
def
df
g
ghi
n
mn
n
pq
pq
None
(0.0)
133
61
72
4
6
12
111
65
10
6
3
20
27
17
69
97
25
7
3
6%
6%
6%
1%
1%
2%
15%
17%
5%
2%
1%
3%
4%
4%
11%
5%
13%
6%
4%
cde
hij
j
klm
oqr
Don't know
1
1
*
1
-
-
-
-
-
-
-
*
-
-
1
1
-
-
*
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
-%
*%
Mean mobiles in household
2.2
2.2
2.1
2.9
2.1
2.5
1.6
1.4
1.9
2.3
2.6
2.3
2.4
2.2
1.8
2.2
1.8
1.9
2.1
b
def
f
df
g
gh
ghi
n
n
n
pqr
p
Standard deviation
1.13
1.13
1.13
1.09
.87
1.06
1.01
1.06
.99
.95
.94
1.07
1.13
1.05
1.12
1.12
1.15
1.01
1.12
Standard error
.02
.03
.03
.05
.04
.03
.03
.04
.05
.05
.04
.04
.03
.04
.03
.02
.05
.04
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
One
(1.0)
502
59
52
36
35
46
33
57
23
62
433
69
184
318
281
203
22%
21%
17%
19%
22%
23%
16%
30%
24%
25%
22%
23%
15%
32%
21%
24%
abcdf
bf
bf
l
Two
(2.0)
837
81
126
80
53
67
76
84
30
96
719
118
530
303
521
293
37%
28%
41%
41%
33%
34%
37%
44%
32%
38%
37%
39%
42%
31%
39%
34%
ah
ah
a
adeh
a
m
o
Three
(3.0)
410
80
64
34
31
34
38
27
16
35
360
50
287
122
249
152
18%
28%
21%
18%
19%
17%
18%
14%
17%
14%
18%
16%
23%
12%
19%
18%
cdefghi
i
m
Four or more
(4.0)
374
57
52
35
31
36
50
13
15
44
324
50
249
124
231
133
17%
20%
17%
18%
20%
18%
24%
7%
15%
18%
17%
16%
20%
13%
17%
16%
g
g
g
g
g
bgh
g
g
m
None
(0.0)
133
10
13
8
11
16
8
8
11
14
115
18
12
117
61
68
6%
4%
4%
4%
7%
8%
4%
4%
11%
5%
6%
6%
1%
12%
5%
8%
a
abcfgi
l
n
Don't know
1
-
-
-
-
-
-
1
-
-
1
*
-
1
-
1
*%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
*%
-%
*%
Mean mobiles in household
2.2
2.4
2.3
2.3
2.2
2.1
2.4
1.9
2.0
2.1
2.2
2.1
2.5
1.8
2.2
2.1
eghi
gh
gh
gh
g
eghi
g
m
o
Standard deviation
1.13
1.13
1.07
1.09
1.19
1.19
1.14
.93
1.22
1.14
1.13
1.12
1.00
1.18
1.10
1.17
Standard error
.02
.07
.07
.07
.07
.08
.07
.06
.08
.07
.02
.03
.02
.03
.02
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
No
(0.0)
50
25
25
3
4
9
34
10
6
3
3
7
12
10
21
42
5
2
2
2%
2%
2%
1%
1%
1%
5%
3%
3%
1%
1%
1%
2%
2%
3%
2%
2%
2%
3%
cde
j
j
k
1
(1.0)
1945
922
1023
290
389
698
568
283
183
249
375
504
585
359
495
1636
158
98
54
86%
85%
87%
93%
92%
89%
77%
76%
89%
92%
89%
89%
88%
87%
82%
87%
80%
88%
87%
f
f
f
g
g
g
n
n
n
p
p
p
2
(2.0)
114
61
52
14
23
52
24
13
7
13
37
32
39
24
18
97
8
5
3
5%
6%
4%
5%
6%
7%
3%
3%
3%
5%
9%
6%
6%
6%
3%
5%
4%
4%
5%
f
f
ghi
n
n
n
3
(3.0)
12
11
1
1
-
9
2
1
*
-
5
3
5
3
1
11
1
-
*
1%
1%
*%
*%
-%
1%
*%
*%
*%
-%
1%
*%
1%
1%
*%
1%
*%
-%
*%
b
df
4 or more
(4.0)
2
1
1
-
1
1
1
1
-
-
-
1
*
-
2
2
-
-
*
*%
*%
*%
-%
*%
*%
*%
*%
-%
-%
-%
*%
*%
-%
*%
*%
-%
-%
*%
No mobiles in household
(0.0)
133
61
72
5
6
12
111
65
10
6
3
20
27
17
70
98
25
7
3
6%
6%
6%
1%
1%
2%
15%
17%
5%
2%
1%
3%
4%
4%
12%
5%
13%
6%
5%
cde
hij
j
klm
oqr
Mean mobiles used
1.0
1.0
1.0
1.0
1.0
1.1
.8
.8
1.0
1.0
1.1
1.0
1.0
1.0
.9
1.0
.9
1.0
1.0
b
f
f
f
g
gh
ghi
n
n
n
p
p
p
Standard deviation
.40
.43
.37
.28
.31
.38
.47
.48
.33
.29
.37
.36
.38
.39
.45
.40
.45
.35
.38
Standard error
.01
.01
.01
.01
.01
.01
.01
.02
.02
.01
.02
.01
.01
.01
.01
.01
.02
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
No
(0.0)
50
6
4
7
4
6
4
5
1
6
43
7
12
38
26
22
2%
2%
1%
4%
2%
3%
2%
2%
1%
2%
2%
2%
1%
4%
2%
3%
l
1
(1.0)
1945
250
267
163
135
167
181
168
80
225
xx-xxxx-xxxx
263
1134
805
1171
720
86%
87%
87%
84%
84%
84%
89%
89%
85%
90%
86%
87%
90%
82%
87%
85%
m
2
(2.0)
114
17
21
14
10
9
11
8
3
6
98
16
93
21
76
35
5%
6%
7%
7%
6%
4%
5%
4%
3%
2%
5%
5%
7%
2%
6%
4%
i
hi
i
m
3
(3.0)
12
2
3
1
1
2
1
1
-
-
11
1
11
1
8
3
1%
1%
1%
*%
1%
1%
*%
*%
-%
-%
1%
*%
1%
*%
1%
*%
m
4 or more
(4.0)
2
-
-
1
-
-
1
-
-
1
2
*
-
2
2
-
*%
-%
-%
*%
-%
-%
*%
-%
-%
*%
*%
*%
-%
*%
*%
-%
No mobiles in household
(0.0)
133
10
13
8
11
16
8
8
11
14
116
18
12
118
61
69
6%
4%
4%
4%
7%
8%
4%
4%
11%
5%
6%
6%
1%
12%
5%
8%
a
abcfgi
l
n
Mean mobiles used
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
.9
1.0
1.0
1.0
1.1
.9
1.0
.9
h
h
h
h
h
h
m
o
Standard deviation
.40
.39
.40
.44
.43
.43
.38
.36
.38
.37
.40
.38
.35
.43
.40
.40
Standard error
.01
.03
.03
.03
.03
.03
.02
.02
.02
.02
.01
.01
.01
.01
.01
.01
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
O2 (formerly BTCellnet)
541
259
281
93
117
197
133
79
53
63
125
139
172
97
132
434
52
16
39
26%
26%
26%
31%
28%
26%
22%
27%
28%
24%
30%
26%
27%
25%
26%
25%
31%
15%
68%
f
f
q
oq
opq
Orange
464
225
240
76
80
162
146
70
49
50
90
121
140
90
113
380
40
40
5
22%
23%
22%
25%
19%
21%
25%
23%
26%
19%
22%
22%
22%
23%
22%
22%
24%
39%
9%
d
r
r
opr
Vodafone
394
189
205
51
72
160
112
38
30
59
90
123
124
69
77
340
28
19
7
19%
19%
19%
17%
17%
21%
19%
13%
16%
22%
22%
23%
20%
18%
15%
19%
17%
18%
13%
g
g
n
n
r
TMobile (formerly One2One)
252
119
133
39
64
92
58
39
23
27
38
58
83
42
68
223
17
12
*
12%
12%
12%
13%
15%
12%
10%
13%
12%
10%
9%
11%
13%
11%
13%
13%
10%
11%
1%
f
r
r
r
'3'
147
75
71
24
47
58
19
24
13
23
34
33
41
31
42
129
11
6
1
7%
8%
7%
8%
11%
8%
3%
8%
7%
9%
8%
6%
6%
8%
8%
7%
6%
6%
3%
f
ef
f
r
r
r
Virgin Media/ Any Virgin
123
65
58
8
12
49
54
11
13
24
24
29
34
28
32
111
7
5
1
6%
7%
5%
3%
3%
6%
9%
4%
7%
9%
6%
5%
5%
7%
6%
6%
4%
4%
2%
cd
cde
g
r
Tesco
91
39
53
12
15
28
37
18
7
10
9
21
18
22
30
75
10
5
1
4%
4%
5%
4%
4%
4%
6%
6%
3%
4%
2%
4%
3%
6%
6%
4%
6%
5%
2%
e
j
l
l
r
Other
32
14
18
3
6
11
12
9
1
5
3
8
10
2
11
29
1
1
1
2%
1%
2%
1%
1%
1%
2%
3%
*%
2%
1%
2%
2%
1%
2%
2%
1%
1%
1%
hj
m
Don't know
28
11
17
-
1
3
24
8
2
*
4
8
7
3
10
26
1
*
*
1%
1%
2%
-%
*%
*%
4%
3%
1%
*%
1%
1%
1%
1%
2%
2%
1%
*%
1%
cde
i
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
O2 (formerly BTCellnet)
541
60
82
53
33
41
60
35
23
47
461
79
335
203
325
176
26%
22%
28%
30%
23%
23%
31%
20%
27%
20%
26%
28%
27%
25%
26%
23%
gi
agi
Orange
464
36
50
49
43
53
34
37
23
53
386
78
258
206
314
145
22%
14%
17%
28%
29%
30%
18%
21%
27%
23%
22%
28%
21%
25%
25%
19%
abf
abf
abfg
a
abf
a
j
l
o
Vodafone
394
34
75
37
26
30
33
40
15
51
340
54
260
133
258
128
19%
13%
26%
21%
18%
17%
17%
23%
18%
22%
19%
19%
21%
16%
21%
17%
adefh
a
a
a
m
o
TMobile (formerly One2One)
252
84
25
6
14
17
22
21
9
25
227
26
152
98
118
134
12%
31%
9%
3%
10%
10%
11%
12%
10%
11%
13%
9%
12%
12%
9%
18%
bcdefghi
c
c
c
c
c
c
c
k
n
'3'
147
23
18
10
11
14
14
14
6
18
135
11
102
44
70
75
7%
9%
6%
6%
8%
8%
7%
8%
7%
8%
8%
4%
8%
5%
6%
10%
k
m
n
Virgin Media/ Any Virgin
123
13
16
11
8
12
12
16
4
19
110
13
69
53
73
49
6%
5%
5%
6%
5%
7%
6%
9%
4%
8%
6%
5%
6%
6%
6%
6%
h
Tesco
91
6
17
7
4
8
17
3
2
11
77
14
38
54
65
25
4%
2%
6%
4%
3%
5%
9%
2%
3%
5%
4%
5%
3%
6%
5%
3%
g
acdgh
l
o
Other
32
6
2
3
4
1
1
5
1
7
30
2
18
14
18
13
2%
2%
1%
2%
3%
*%
*%
3%
2%
3%
2%
1%
1%
2%
1%
2%
ef
ef
ef
Don't know
28
8
5
2
2
1
1
4
1
2
27
2
5
24
16
12
1%
3%
2%
1%
1%
1%
1%
2%
1%
1%
1%
1%
*%
3%
1%
2%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Yes
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
43%
45%
40%
68%
62%
44%
14%
30%
33%
33%
60%
52%
46%
37%
33%
43%
38%
42%
37%
b
ef
ef
f
ghi
lmn
mn
r
No
1184
545
639
96
157
424
506
206
126
176
165
256
336
244
347
987
102
59
36
57%
55%
59%
31%
38%
56%
85%
70%
66%
67%
40%
47%
53%
63%
67%
57%
61%
57%
63%
a
cd
cde
j
j
j
k
kl
kl
o
Don't know
6
2
4
1
1
1
3
1
1
1
-
3
1
1
1
5
*
*
*
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
-%
1%
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Yes
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
43%
48%
47%
46%
42%
39%
40%
37%
46%
41%
43%
40%
51%
30%
44%
41%
g
g
g
g
m
No
1184
139
152
95
84
109
117
109
45
137
1016
168
607
573
704
444
57%
52%
52%
53%
58%
61%
60%
62%
54%
59%
57%
60%
49%
69%
56%
59%
a
ab
l
Don't know
6
1
2
1
-
-
-
2
-
-
6
*
2
4
3
3
*%
*%
1%
*%
-%
-%
-%
1%
-%
-%
*%
*%
*%
1%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Apple iPhone
309
161
148
58
98
118
35
16
24
25
114
115
104
55
35
268
23
10
8
35%
36%
34%
28%
39%
35%
41%
18%
38%
29%
45%
41%
35%
39%
21%
36%
35%
23%
38%
c
c
g
gi
n
n
n
q
q
q
BlackBerry
216
92
124
80
61
61
13
20
18
24
41
67
73
23
53
179
19
12
6
24%
21%
28%
39%
24%
18%
16%
23%
28%
28%
16%
24%
25%
16%
31%
24%
29%
28%
29%
a
def
j
j
m
m
HTC
134
75
59
25
38
60
10
16
8
9
33
42
45
27
20
115
8
9
1
15%
17%
14%
12%
15%
18%
12%
17%
12%
11%
13%
15%
16%
19%
12%
15%
13%
20%
7%
r
r
Samsung
105
51
53
18
30
42
15
19
5
9
35
32
37
13
22
89
7
5
3
12%
11%
12%
9%
12%
13%
17%
21%
7%
10%
14%
11%
13%
9%
13%
12%
11%
12%
14%
c
hi
Nokia
44
22
22
4
13
22
4
4
4
8
15
9
14
11
11
39
2
2
1
5%
5%
5%
2%
5%
7%
5%
5%
7%
9%
6%
3%
5%
8%
6%
5%
3%
4%
5%
c
k
Sony Ericsson
31
20
12
7
6
16
3
4
3
6
8
6
7
8
10
28
1
2
*
4%
4%
3%
3%
2%
5%
3%
4%
6%
7%
3%
2%
2%
6%
6%
4%
2%
5%
1%
k
LG
14
9
4
5
3
5
1
5
*
1
1
3
3
2
6
12
1
1
*
2%
2%
1%
2%
1%
1%
1%
5%
*%
1%
*%
1%
1%
1%
4%
2%
1%
2%
2%
j
kl
Other
23
14
9
8
3
9
2
5
1
1
3
5
8
*
9
18
2
2
1
3%
3%
2%
4%
1%
3%
2%
6%
2%
1%
1%
2%
3%
*%
5%
2%
4%
5%
3%
j
m
Don't know
8
4
4
2
2
1
2
*
-
2
1
2
1
2
3
6
2
*
*
1%
1%
1%
1%
1%
*%
2%
*%
-%
3%
*%
1%
*%
2%
2%
1%
2%
1%
*%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Apple iPhone
309
**
57
**
**
**
**
**
**
**
270
39
245
64
214
87
35%
**
41%
**
**
**
**
**
**
**
35%
35%
39%
25%
39%
28%
m
o
BlackBerry
216
**
24
**
**
**
**
**
**
**
190
26
136
79
112
97
24%
**
18%
**
**
**
**
**
**
**
25%
23%
22%
31%
20%
31%
l
n
HTC
134
**
23
**
**
**
**
**
**
**
112
22
101
33
75
57
15%
**
17%
**
**
**
**
**
**
**
15%
19%
16%
13%
14%
18%
Samsung
105
**
18
**
**
**
**
**
**
**
94
10
72
32
72
29
12%
**
14%
**
**
**
**
**
**
**
12%
9%
12%
13%
13%
9%
Nokia
44
**
5
**
**
**
**
**
**
**
38
6
32
12
30
13
5%
**
3%
**
**
**
**
**
**
**
5%
5%
5%
5%
5%
4%
Sony Ericsson
31
**
3
**
**
**
**
**
**
**
28
3
19
13
21
10
4%
**
3%
**
**
**
**
**
**
**
4%
3%
3%
5%
4%
3%
LG
14
**
-
**
**
**
**
**
**
**
12
1
7
5
7
6
2%
**
-%
**
**
**
**
**
**
**
2%
1%
1%
2%
1%
2%
Other
23
**
7
**
**
**
**
**
**
**
20
2
13
9
14
8
3%
**
5%
**
**
**
**
**
**
**
3%
2%
2%
4%
3%
3%
Don't know
8
**
-
**
**
**
**
**
**
**
5
3
4
4
4
4
1%
**
-%
**
**
**
**
**
**
**
1%
2%
1%
2%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Apple iOS
295
151
144
53
93
117
33
16
23
24
112
111
101
50
33
257
20
10
8
33%
34%
33%
25%
37%
35%
38%
18%
36%
28%
44%
39%
35%
36%
19%
34%
31%
22%
39%
c
c
c
g
gi
n
n
n
q
q
Android
266
155
112
56
71
114
25
34
14
26
72
81
83
48
54
230
14
17
5
30%
34%
26%
27%
28%
34%
30%
39%
23%
31%
29%
29%
29%
34%
32%
31%
23%
38%
24%
b
h
pr
RIM BlackBerry OS
190
86
104
73
57
51
10
18
16
22
40
58
65
20
47
163
16
7
5
22%
19%
24%
35%
22%
15%
12%
21%
25%
26%
16%
21%
22%
14%
28%
22%
25%
16%
24%
def
ef
j
m
m
Microsoft Windows
27
9
17
1
10
13
2
3
2
1
7
7
6
5
9
21
1
4
*
3%
2%
4%
1%
4%
4%
2%
3%
3%
1%
3%
2%
2%
3%
5%
3%
2%
8%
1%
c
c
opr
Symbian
13
10
3
3
4
5
-
2
-
1
3
2
6
3
2
12
1
*
-
1%
2%
1%
2%
2%
2%
-%
2%
-%
1%
1%
1%
2%
2%
1%
2%
1%
*%
-%
Other
13
8
5
3
1
7
2
1
2
2
2
4
4
1
4
11
1
1
*
2%
2%
1%
2%
*%
2%
2%
1%
3%
2%
1%
1%
1%
*%
3%
2%
1%
2%
1%
d
Don't know
78
29
49
19
18
27
13
15
6
9
15
19
26
15
19
59
11
6
2
9%
6%
11%
9%
7%
8%
16%
17%
9%
11%
6%
7%
9%
10%
11%
8%
17%
13%
11%
a
de
j
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Apple iOS
295
**
56
**
**
**
**
**
**
**
256
39
234
60
204
82
33%
**
41%
**
**
**
**
**
**
**
33%
35%
37%
24%
37%
26%
m
o
Android
266
**
44
**
**
**
**
**
**
**
229
38
191
75
167
95
30%
**
32%
**
**
**
**
**
**
**
30%
34%
30%
30%
30%
30%
RIM BlackBerry OS
190
**
23
**
**
**
**
**
**
**
167
23
120
70
100
85
22%
**
17%
**
**
**
**
**
**
**
22%
21%
19%
28%
18%
27%
l
n
Microsoft Windows
27
**
-
**
**
**
**
**
**
**
23
3
19
8
18
8
3%
**
-%
**
**
**
**
**
**
**
3%
3%
3%
3%
3%
3%
Symbian
13
**
-
**
**
**
**
**
**
**
12
1
10
3
5
8
1%
**
-%
**
**
**
**
**
**
**
2%
1%
2%
1%
1%
3%
n
Other
13
**
6
**
**
**
**
**
**
**
13
1
9
4
11
3
2%
**
4%
**
**
**
**
**
**
**
2%
1%
1%
2%
2%
1%
Don't know
78
**
8
**
**
**
**
**
**
**
71
7
47
31
45
31
9%
**
6%
**
**
**
**
**
**
**
9%
6%
7%
12%
8%
10%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Prepay/ Pay as you go
941
445
496
118
139
277
408
203
101
117
101
192
241
168
340
783
74
50
35
45%
45%
46%
39%
34%
36%
69%
68%
53%
45%
24%
36%
38%
43%
66%
45%
44%
48%
60%
cde
hij
j
j
k
klm
opq
Postpay/ monthly contract
1118
542
576
188
273
477
180
92
89
140
313
343
384
215
175
951
91
53
23
54%
54%
53%
61%
66%
63%
30%
31%
47%
54%
75%
64%
61%
56%
34%
54%
55%
52%
40%
f
f
f
g
g
ghi
mn
n
n
r
r
r
Other
8
5
3
-
-
4
4
-
1
3
3
3
2
3
-
7
1
-
-
*%
1%
*%
-%
-%
1%
1%
-%
1%
1%
1%
1%
*%
1%
-%
*%
*%
-%
-%
g
n
Don't know
5
3
2
-
1
1
3
2
-
2
-
1
2
*
2
4
1
-
*
*%
*%
*%
-%
*%
*%
*%
1%
-%
1%
-%
*%
*%
*%
*%
*%
1%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Prepay/ Pay as you go
941
108
116
78
60
80
86
98
37
121
812
129
398
538
549
357
45%
40%
40%
44%
41%
45%
44%
56%
44%
52%
45%
46%
32%
65%
44%
47%
abcdefh
abd
l
Postpay/ monthly contract
1118
162
170
99
86
97
106
77
46
108
968
150
833
283
699
396
54%
60%
59%
55%
59%
55%
55%
44%
55%
47%
54%
53%
67%
34%
56%
52%
gi
gi
g
gi
g
g
g
m
Other
8
-
4
1
-
-
1
1
1
-
8
-
5
3
4
4
*%
-%
1%
1%
-%
-%
*%
*%
1%
-%
*%
-%
*%
*%
*%
1%
Don't know
5
-
-
1
-
-
1
-
*
3
4
2
1
4
4
1
*%
-%
-%
*%
-%
-%
*%
-%
*%
1%
*%
1%
*%
1%
*%
*%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1655
791
864
270
360
741
283
158
146
217
419
465
577
337
275
1040
224
223
168
Effective Weighted Sample
1174
564
610
190
246
545
203
108
98
153
315
336
398
246
197
913
162
150
119
Total
1118
542
576
188
273
477
180
92
89
140
313
343
384
215
175
951
91
53
23
Handset and contract
989
476
512
175
245
423
145
80
81
121
282
302
349
182
155
842
81
46
20
88%
88%
89%
93%
90%
89%
81%
87%
91%
87%
90%
88%
91%
84%
88%
89%
89%
86%
88%
f
f
f
m
SIM card only
117
59
58
12
26
48
32
12
8
18
27
39
30
32
17
100
8
6
3
11%
11%
10%
6%
10%
10%
18%
13%
9%
13%
9%
11%
8%
15%
10%
11%
9%
12%
12%
cde
l
Don't know
12
7
5
1
2
6
3
*
*
1
3
2
5
1
3
9
2
1
-
1%
1%
1%
1%
1%
1%
2%
*%
*%
1%
1%
1%
1%
1%
2%
1%
2%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
~g
h
i
j
k
l
m
n
o
Unweighted total
1655
126
130
117
129
110
123
92
110
103
1219
436
1153
500
971
516
Effective Weighted Sample
1174
121
122
113
123
105
119
88
106
98
981
205
817
376
726
404
Total
1118
162
170
99
86
97
106
77
46
108
968
150
833
283
699
396
Handset and contract
989
148
147
85
76
89
97
**
38
96
850
138
747
240
617
351
88%
91%
86%
86%
88%
92%
91%
**
83%
89%
88%
92%
90%
85%
88%
89%
m
SIM card only
117
14
20
13
10
7
8
**
7
11
107
10
80
38
75
40
11%
9%
12%
13%
12%
8%
8%
**
16%
10%
11%
7%
10%
13%
11%
10%
Don't know
12
-
3
1
1
1
1
**
*
1
11
1
7
5
7
5
1%
-%
2%
1%
1%
1%
1%
**
1%
1%
1%
1%
1%
2%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Several times a day
941
420
521
222
256
359
104
132
78
112
216
239
311
173
218
769
95
47
29
45%
42%
48%
73%
62%
47%
17%
44%
41%
43%
52%
44%
49%
45%
42%
44%
57%
46%
51%
a
def
ef
f
ghi
n
oq
o
Every day
420
170
250
57
92
185
87
43
35
58
89
119
121
71
109
359
25
25
10
20%
17%
23%
19%
22%
24%
15%
15%
18%
22%
21%
22%
19%
18%
21%
21%
15%
25%
18%
a
f
cf
g
g
p
pr
Several times a week
267
148
119
14
44
120
89
30
26
41
55
74
85
48
61
231
19
9
7
13%
15%
11%
4%
11%
16%
15%
10%
13%
16%
13%
14%
13%
12%
12%
13%
12%
9%
12%
b
c
cd
cd
g
q
At least once a week
128
67
61
7
11
45
66
19
9
19
24
34
37
27
30
112
8
5
3
6%
7%
6%
2%
3%
6%
11%
7%
5%
7%
6%
6%
6%
7%
6%
6%
5%
5%
5%
cd
cde
At least once a month
67
42
26
2
5
18
43
11
12
8
10
17
17
17
17
59
3
4
1
3%
4%
2%
1%
1%
2%
7%
4%
6%
3%
2%
3%
3%
4%
3%
3%
2%
4%
2%
b
c
cde
j
Less than once a month
69
41
28
2
3
13
51
8
6
9
10
20
22
11
16
60
5
3
1
3%
4%
3%
1%
1%
2%
9%
3%
3%
3%
2%
4%
4%
3%
3%
3%
3%
3%
2%
b
cde
Never
181
108
73
3
3
21
154
52
24
15
13
37
37
39
66
155
11
9
6
9%
11%
7%
1%
1%
3%
26%
17%
12%
6%
3%
7%
6%
10%
13%
9%
7%
9%
10%
b
d
cde
ij
ij
l
kl
Don't know
1
1
-
-
-
-
1
*
*
-
-
-
-
-
1
-
-
*
*
*%
*%
-%
-%
-%
-%
*%
*%
*%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Several times a day
941
93
121
86
55
72
87
86
35
134
827
114
640
299
566
346
45%
34%
42%
48%
38%
41%
45%
49%
43%
58%
46%
41%
52%
36%
45%
46%
ad
a
ad
abcdefh
k
m
Every day
420
76
68
32
39
45
39
20
21
18
358
62
277
143
237
173
20%
28%
23%
18%
26%
25%
20%
12%
26%
8%
20%
22%
22%
17%
19%
23%
cgi
gi
i
cgi
gi
gi
cgi
m
n
Several times a week
267
45
36
24
23
22
21
25
10
26
229
38
169
96
172
88
13%
17%
13%
14%
16%
12%
11%
14%
12%
11%
13%
14%
14%
12%
14%
12%
At least once a week
128
24
17
8
7
11
11
11
5
19
113
15
68
59
81
44
6%
9%
6%
4%
5%
6%
5%
6%
6%
8%
6%
5%
5%
7%
6%
6%
At least once a month
67
7
15
8
5
8
5
4
2
5
57
10
32
35
44
22
3%
3%
5%
4%
4%
5%
3%
2%
2%
2%
3%
4%
3%
4%
4%
3%
l
Less than once a month
69
11
9
8
2
9
6
6
2
8
53
16
18
51
47
20
3%
4%
3%
4%
1%
5%
3%
3%
2%
3%
3%
6%
1%
6%
4%
3%
d
d
d
j
l
Never
181
14
25
13
15
10
25
24
8
21
156
24
34
145
110
65
9%
5%
9%
7%
11%
5%
13%
14%
9%
9%
9%
9%
3%
18%
9%
9%
a
ae
ace
l
Don't know
1
-
-
-
-
-
-
-
-
-
1
-
-
1
-
*
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Several times a day
800
400
399
167
224
313
95
102
59
95
198
200
271
155
174
652
79
42
25
39%
40%
37%
55%
54%
41%
16%
34%
31%
36%
48%
37%
43%
40%
34%
37%
48%
41%
44%
ef
ef
f
ghi
kn
n
o
o
Every day
476
224
253
70
111
192
104
56
40
74
99
122
131
103
120
405
28
29
15
23%
22%
23%
23%
27%
25%
17%
19%
21%
28%
24%
23%
21%
27%
23%
23%
17%
28%
26%
f
f
f
g
l
p
p
p
Several times a week
354
157
196
41
57
137
120
60
34
44
68
100
103
59
91
296
32
16
10
17%
16%
18%
13%
14%
18%
20%
20%
18%
17%
16%
18%
16%
15%
18%
17%
19%
16%
17%
cd
At least once a week
196
89
107
15
12
66
104
32
28
21
32
57
61
28
51
172
14
7
3
9%
9%
10%
5%
3%
9%
17%
11%
15%
8%
8%
11%
10%
7%
10%
10%
8%
7%
6%
cd
cde
ij
r
At least once a month
102
46
56
8
5
30
59
16
9
16
8
30
23
20
28
92
6
3
1
5%
5%
5%
3%
1%
4%
10%
5%
5%
6%
2%
6%
4%
5%
5%
5%
4%
3%
2%
d
cde
j
j
j
r
Less than once a month
124
68
57
2
4
18
101
23
17
12
11
29
38
17
40
111
6
5
2
6%
7%
5%
1%
1%
2%
17%
8%
9%
4%
3%
5%
6%
4%
8%
6%
4%
5%
4%
c
cde
j
ij
m
Never
17
9
8
3
*
3
11
7
3
1
1
3
3
3
9
16
1
*
*
1%
1%
1%
1%
*%
*%
2%
2%
2%
*%
*%
*%
*%
1%
2%
1%
1%
*%
1%
de
ij
kl
Don't know
2
2
1
-
-
-
2
1
-
-
-
-
-
-
2
2
-
-
*
*%
*%
*%
-%
-%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Several times a day
800
92
116
63
41
51
77
62
28
122
724
76
573
225
479
295
39%
34%
40%
35%
28%
29%
40%
35%
34%
53%
40%
27%
46%
27%
38%
39%
de
de
abcdefgh
k
m
Every day
476
81
62
38
42
59
36
29
23
35
399
77
314
162
259
202
23%
30%
21%
21%
29%
33%
19%
16%
27%
15%
22%
28%
25%
20%
21%
27%
bcfgi
fgi
bcfgi
fgi
j
m
n
Several times a week
354
47
45
31
28
31
36
31
15
31
303
51
188
164
220
124
17%
18%
16%
18%
19%
17%
19%
17%
18%
13%
17%
18%
15%
20%
18%
16%
l
At least once a week
196
17
26
23
19
20
17
21
8
21
162
34
94
103
127
65
9%
6%
9%
13%
13%
11%
9%
12%
10%
9%
9%
12%
8%
12%
10%
9%
a
a
a
l
At least once a month
102
15
20
7
10
7
12
11
3
8
86
16
37
63
76
25
5%
6%
7%
4%
7%
4%
6%
6%
3%
4%
5%
6%
3%
8%
6%
3%
l
o
Less than once a month
124
17
19
14
6
8
12
17
6
13
100
24
28
97
83
39
6%
6%
6%
8%
4%
5%
6%
9%
7%
6%
6%
9%
2%
12%
7%
5%
de
j
l
Never
17
1
2
2
-
1
4
4
1
1
15
2
4
14
10
7
1%
*%
1%
1%
-%
*%
2%
2%
1%
*%
1%
1%
*%
2%
1%
1%
d
d
l
Don't know
2
-
-
-
-
-
-
2
-
-
2
-
1
1
1
1
*%
-%
-%
-%
-%
-%
-%
1%
-%
-%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Several times a day
399
225
175
107
118
151
23
35
20
35
131
136
148
51
64
341
33
17
8
45%
50%
40%
51%
46%
45%
27%
39%
31%
41%
52%
48%
51%
36%
38%
45%
52%
40%
38%
b
f
f
f
gh
mn
mn
r
Every day
233
108
125
56
78
80
19
20
15
23
70
76
78
36
42
202
11
14
7
26%
24%
29%
27%
30%
24%
23%
23%
24%
27%
28%
27%
27%
26%
25%
27%
17%
31%
32%
p
p
p
Several times a week
85
42
43
20
27
25
12
8
6
9
21
31
20
17
16
71
7
4
2
10%
9%
10%
10%
11%
8%
14%
9%
9%
11%
8%
11%
7%
12%
9%
9%
11%
10%
11%
e
At least once a week
37
18
19
6
8
20
3
3
6
4
6
9
11
9
7
30
3
2
2
4%
4%
4%
3%
3%
6%
3%
3%
10%
5%
3%
3%
4%
7%
4%
4%
5%
6%
8%
j
At least once a month
26
10
16
4
7
14
2
4
4
5
1
5
8
6
7
23
1
1
*
3%
2%
4%
2%
3%
4%
2%
4%
6%
5%
*%
2%
3%
4%
4%
3%
2%
3%
2%
j
j
j
Less than once a month
26
17
9
2
6
14
5
3
3
2
7
8
4
7
7
23
1
1
*
3%
4%
2%
1%
2%
4%
6%
3%
5%
3%
3%
3%
1%
5%
4%
3%
2%
2%
2%
c
c
l
Never
74
29
45
11
11
30
21
16
9
6
15
15
21
13
25
61
8
4
2
8%
6%
10%
5%
4%
9%
25%
17%
14%
7%
6%
5%
7%
9%
15%
8%
12%
9%
8%
a
d
cde
ij
j
kl
Don't know
3
1
2
1
-
1
1
-
-
1
-
-
1
1
1
3
-
-
-
*%
*%
*%
*%
-%
*%
1%
-%
-%
1%
-%
-%
*%
1%
1%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Several times a day
399
**
64
**
**
**
**
**
**
**
362
38
287
112
257
134
45%
**
46%
**
**
**
**
**
**
**
47%
34%
46%
44%
47%
43%
k
Every day
233
**
44
**
**
**
**
**
**
**
199
34
177
55
141
86
26%
**
32%
**
**
**
**
**
**
**
26%
30%
28%
22%
26%
27%
m
Several times a week
85
**
14
**
**
**
**
**
**
**
73
12
60
24
54
29
10%
**
10%
**
**
**
**
**
**
**
9%
11%
9%
10%
10%
9%
At least once a week
37
**
1
**
**
**
**
**
**
**
29
8
22
15
21
14
4%
**
1%
**
**
**
**
**
**
**
4%
7%
4%
6%
4%
5%
At least once a month
26
**
3
**
**
**
**
**
**
**
21
5
22
4
16
10
3%
**
2%
**
**
**
**
**
**
**
3%
4%
3%
2%
3%
3%
Less than once a month
26
**
2
**
**
**
**
**
**
**
22
5
18
8
15
11
3%
**
2%
**
**
**
**
**
**
**
3%
4%
3%
3%
3%
3%
Never
74
**
10
**
**
**
**
**
**
**
64
10
42
32
45
27
8%
**
7%
**
**
**
**
**
**
**
8%
9%
7%
13%
8%
9%
l
Don't know
3
**
-
**
**
**
**
**
**
**
2
1
2
1
1
1
*%
**
-%
**
**
**
**
**
**
**
*%
1%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Several times a day
323
185
138
92
96
118
17
26
17
31
105
106
120
44
53
277
26
14
6
37%
41%
32%
44%
38%
35%
20%
29%
27%
36%
42%
38%
41%
31%
32%
37%
41%
32%
30%
b
ef
f
f
gh
mn
Every day
198
93
105
49
63
71
16
21
11
26
58
57
69
31
41
173
10
10
6
22%
21%
24%
23%
25%
21%
18%
24%
18%
30%
23%
20%
24%
22%
24%
23%
16%
22%
26%
Several times a week
91
47
43
22
27
31
11
8
4
6
22
34
30
13
14
79
5
4
2
10%
11%
10%
11%
11%
9%
12%
9%
7%
7%
9%
12%
10%
9%
8%
11%
8%
9%
11%
At least once a week
81
37
44
13
25
37
7
6
12
8
25
32
20
14
15
66
7
7
2
9%
8%
10%
6%
10%
11%
8%
7%
19%
9%
10%
11%
7%
10%
9%
9%
10%
16%
8%
c
gj
o
At least once a month
33
15
18
6
7
14
6
2
4
1
10
12
10
6
5
27
4
2
1
4%
3%
4%
3%
3%
4%
7%
3%
6%
2%
4%
4%
4%
4%
3%
4%
7%
4%
2%
Less than once a month
34
18
17
3
7
17
7
2
3
4
10
11
7
10
6
30
1
2
2
4%
4%
4%
1%
3%
5%
9%
3%
5%
5%
4%
4%
3%
7%
4%
4%
1%
4%
7%
c
cd
l
p
Never
114
50
64
22
28
43
21
23
11
9
20
27
33
21
34
95
11
6
3
13%
11%
15%
10%
11%
13%
25%
25%
17%
10%
8%
9%
11%
15%
20%
13%
17%
13%
15%
cde
ij
j
kl
Don't know
8
3
5
2
1
4
1
1
-
1
1
2
2
1
2
7
-
-
*
1%
1%
1%
1%
*%
1%
1%
1%
-%
1%
*%
1%
1%
1%
1%
1%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Several times a day
323
**
50
**
**
**
**
**
**
**
299
24
233
90
207
110
37%
**
37%
**
**
**
**
**
**
**
39%
22%
37%
36%
38%
35%
k
Every day
198
**
33
**
**
**
**
**
**
**
173
25
146
51
113
79
22%
**
24%
**
**
**
**
**
**
**
22%
22%
23%
20%
21%
25%
Several times a week
91
**
12
**
**
**
**
**
**
**
73
18
62
29
63
25
10%
**
9%
**
**
**
**
**
**
**
9%
16%
10%
11%
11%
8%
j
At least once a week
81
**
15
**
**
**
**
**
**
**
73
9
62
18
51
28
9%
**
11%
**
**
**
**
**
**
**
9%
8%
10%
7%
9%
9%
At least once a month
33
**
7
**
**
**
**
**
**
**
27
7
24
9
22
11
4%
**
5%
**
**
**
**
**
**
**
3%
6%
4%
4%
4%
3%
Less than once a month
34
**
5
**
**
**
**
**
**
**
25
9
28
7
21
11
4%
**
4%
**
**
**
**
**
**
**
3%
8%
4%
3%
4%
4%
j
Never
114
**
16
**
**
**
**
**
**
**
96
18
71
43
68
43
13%
**
12%
**
**
**
**
**
**
**
12%
16%
11%
17%
12%
14%
l
Don't know
8
**
-
**
**
**
**
**
**
**
6
1
3
4
3
4
1%
**
-%
**
**
**
**
**
**
**
1%
1%
1%
2%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Send/ receive text messages (SMS)
1800
847
953
294
394
698
414
229
155
236
395
483
572
324
420
1521
142
88
50
87%
85%
89%
96%
95%
92%
70%
77%
82%
90%
95%
90%
91%
84%
81%
87%
85%
85%
86%
a
ef
ef
f
gh
ghi
mn
mn
Use your phone as a camera
1258
587
672
246
318
501
192
145
106
155
314
362
408
216
273
1067
104
57
30
61%
59%
62%
81%
77%
66%
32%
49%
56%
59%
75%
67%
65%
56%
53%
61%
63%
56%
52%
ef
ef
f
g
ghi
mn
mn
r
r
Accessing the internet
822
421
402
202
246
309
65
84
55
83
240
270
275
129
148
707
55
40
21
40%
42%
37%
66%
60%
41%
11%
28%
29%
32%
58%
50%
44%
33%
29%
40%
33%
39%
36%
b
ef
ef
f
ghi
lmn
mn
p
Send/ receive messages with pictures/
images
742
344
398
177
213
266
85
82
52
81
200
225
257
110
149
620
60
40
22
36%
35%
37%
58%
52%
35%
14%
28%
27%
31%
48%
42%
41%
28%
29%
35%
36%
39%
37%
ef
ef
f
ghi
mn
mn
Send/ receive emails (not SMS)
595
320
276
135
184
224
53
52
40
53
191
221
209
79
86
509
45
27
14
29%
32%
26%
44%
44%
29%
9%
18%
21%
20%
46%
41%
33%
20%
17%
29%
27%
27%
24%
b
ef
ef
f
ghi
lmn
mn
Upload pictures to PC/laptop
549
275
274
143
154
205
48
43
43
52
178
192
181
81
95
484
35
19
12
27%
28%
25%
47%
37%
27%
8%
15%
23%
20%
43%
36%
29%
21%
18%
28%
21%
19%
20%
def
ef
f
g
ghi
lmn
mn
pqr
Visiting social networking sites (e.g.
Facebook)
473
235
238
146
152
150
25
51
30
41
137
143
178
67
84
404
33
24
12
23%
24%
22%
48%
37%
20%
4%
17%
16%
16%
33%
26%
28%
17%
16%
23%
20%
23%
20%
def
ef
f
ghi
mn
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Listen to music using MP3 function
413
237
176
132
129
131
21
49
28
36
124
132
147
61
73
360
27
15
10
20%
24%
16%
43%
31%
17%
4%
16%
15%
14%
30%
24%
23%
16%
14%
21%
16%
15%
18%
b
def
ef
f
ghi
mn
mn
q
Play games which come pre-installed,
by yourself
412
229
184
129
121
143
20
46
29
41
109
112
147
66
88
359
28
15
10
20%
23%
17%
42%
29%
19%
3%
16%
15%
16%
26%
21%
23%
17%
17%
21%
17%
15%
17%
b
def
ef
f
ghi
mn
q
Download applications or programs
directly to your phone
404
226
178
104
133
138
29
40
24
40
138
137
152
51
65
351
29
16
8
19%
23%
17%
34%
32%
18%
5%
13%
13%
15%
33%
25%
24%
13%
12%
20%
17%
15%
14%
b
ef
ef
f
ghi
mn
mn
r
Use IM/ Instant messaging
393
206
187
129
117
124
23
28
20
40
117
120
142
62
70
338
24
22
9
19%
21%
17%
42%
28%
16%
4%
10%
11%
15%
28%
22%
23%
16%
13%
19%
15%
22%
16%
b
def
ef
f
g
ghi
mn
mn
p
p
Record video clips using the phone
275
140
135
90
85
86
14
30
18
23
88
81
97
39
57
229
25
12
8
13%
14%
13%
29%
21%
11%
2%
10%
10%
9%
21%
15%
15%
10%
11%
13%
15%
12%
14%
def
ef
f
ghi
mn
mn
Accessing/ receiving news
266
159
107
63
85
94
25
21
15
18
97
102
108
25
30
239
10
12
6
13%
16%
10%
21%
21%
12%
4%
7%
8%
7%
23%
19%
17%
7%
6%
14%
6%
11%
10%
b
ef
ef
f
ghi
mn
mn
pr
p
Listen to FM radio
236
135
101
52
78
85
21
29
15
24
71
73
84
33
46
213
7
9
7
11%
14%
9%
17%
19%
11%
3%
10%
8%
9%
17%
14%
13%
8%
9%
12%
4%
9%
11%
b
ef
ef
f
ghi
mn
mn
p
p
p
Send/ receive video clips
228
126
101
69
74
71
14
19
12
21
72
77
88
24
39
196
17
8
7
11%
13%
9%
23%
18%
9%
2%
6%
6%
8%
17%
14%
14%
6%
8%
11%
10%
8%
11%
b
ef
ef
f
ghi
mn
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Accessing/ receiving sports/ team
news/ scores
209
161
48
58
63
72
16
18
9
15
69
75
80
24
31
182
10
13
4
10%
16%
4%
19%
15%
10%
3%
6%
5%
6%
17%
14%
13%
6%
6%
10%
6%
13%
7%
b
ef
ef
f
ghi
mn
mn
pr
pr
Play games which come pre-installed,
with others
184
109
75
64
57
56
7
19
12
16
55
44
70
35
36
161
8
9
6
9%
11%
7%
21%
14%
7%
1%
6%
6%
6%
13%
8%
11%
9%
7%
9%
5%
9%
11%
b
def
ef
f
ghi
n
p
p
p
TV streaming
131
80
51
41
38
43
9
8
6
10
55
42
54
16
18
114
7
5
4
6%
8%
5%
13%
9%
6%
2%
3%
3%
4%
13%
8%
9%
4%
4%
7%
4%
5%
8%
b
ef
ef
f
ghi
mn
mn
Download a new video clip
123
72
51
39
45
32
7
8
6
11
44
35
53
13
23
109
6
4
5
6%
7%
5%
13%
11%
4%
1%
3%
3%
4%
11%
7%
8%
3%
4%
6%
3%
4%
8%
b
ef
ef
f
ghi
m
mn
p
pq
Using VoIP service e.g. Skype
114
66
48
24
39
40
10
10
7
3
47
43
48
13
10
103
4
4
3
5%
7%
4%
8%
9%
5%
2%
3%
3%
1%
11%
8%
8%
3%
2%
6%
2%
4%
6%
b
f
ef
f
ghi
mn
mn
p
p
Video streaming
107
73
34
41
31
31
3
8
5
7
36
29
50
15
13
97
5
2
4
5%
7%
3%
13%
8%
4%
1%
3%
2%
3%
9%
5%
8%
4%
3%
6%
3%
2%
6%
b
def
ef
f
ghi
n
mn
pq
pq
Video calling
90
52
37
31
35
21
3
6
3
7
36
34
34
8
13
84
1
2
3
4%
5%
3%
10%
8%
3%
*%
2%
2%
3%
9%
6%
5%
2%
3%
5%
1%
2%
5%
b
ef
ef
f
ghi
mn
mn
pq
pq
Listen to Podcasts
88
59
28
23
33
24
8
3
3
2
36
32
37
11
8
80
4
1
3
4%
6%
3%
7%
8%
3%
1%
1%
2%
1%
9%
6%
6%
3%
2%
5%
2%
1%
5%
b
ef
ef
f
ghi
mn
mn
q
pq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Other
9
3
5
*
1
5
3
2
*
*
3
4
3
*
2
7
1
1
*
*%
*%
1%
*%
*%
1%
1%
1%
*%
*%
1%
1%
*%
*%
*%
*%
*%
1%
*%
None of these
191
107
84
*
3
30
158
54
26
15
13
40
36
44
72
159
15
11
6
9%
11%
8%
*%
1%
4%
27%
18%
13%
6%
3%
7%
6%
11%
14%
9%
9%
11%
11%
b
cd
cde
ij
ij
kl
kl
Don't know
2
1
2
-
-
1
2
-
1
-
-
-
2
1
*
2
-
-
*
*%
*%
*%
-%
-%
*%
*%
-%
*%
-%
-%
-%
*%
*%
*%
*%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Send/ receive text messages (SMS)
1800
253
246
156
122
166
162
145
72
200
1559
241
1147
649
1089
661
87%
94%
85%
87%
84%
94%
84%
82%
86%
86%
87%
86%
93%
78%
87%
87%
bcdfghi
bcdfghi
m
Use your phone as a camera
1258
187
184
108
82
107
99
95
50
155
1097
162
844
411
745
484
61%
70%
63%
60%
56%
60%
51%
54%
60%
67%
61%
58%
68%
50%
59%
64%
cdfgh
fg
dfg
m
n
Accessing the internet
822
121
128
76
59
63
72
58
36
95
721
101
588
232
514
288
40%
45%
44%
42%
40%
36%
37%
33%
43%
41%
40%
36%
47%
28%
41%
38%
g
g
g
g
m
Send/ receive messages with pictures/
images
742
97
105
61
51
65
72
38
32
98
641
100
505
234
452
269
36%
36%
36%
34%
35%
37%
37%
22%
39%
42%
36%
36%
41%
28%
36%
35%
g
g
g
g
g
g
g
g
m
Send/ receive emails (not SMS)
595
100
101
56
40
40
49
38
22
63
524
71
440
152
383
199
29%
37%
35%
31%
27%
23%
25%
22%
27%
27%
29%
25%
36%
18%
30%
26%
defghi
efg
eg
m
o
Upload pictures to PC/laptop
549
107
82
51
40
42
59
22
22
59
485
64
384
163
333
205
27%
40%
28%
28%
27%
24%
31%
13%
26%
25%
27%
23%
31%
20%
26%
27%
bcdeghi
g
g
g
g
g
g
g
m
Visiting social networking sites (e.g.
Facebook)
473
69
66
51
32
40
42
36
21
48
417
55
321
148
283
177
23%
26%
23%
28%
22%
23%
22%
20%
26%
21%
23%
20%
26%
18%
23%
23%
g
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Listen to music using MP3 function
413
86
55
37
32
33
30
21
13
53
368
45
276
134
240
162
20%
32%
19%
21%
22%
19%
15%
12%
16%
23%
21%
16%
22%
16%
19%
21%
bcdefghi
g
g
g
fg
k
m
Play games which come pre-installed, by
yourself
412
74
58
37
29
46
33
23
13
46
367
46
276
135
235
167
20%
28%
20%
21%
20%
26%
17%
13%
16%
20%
20%
16%
22%
16%
19%
22%
fgh
g
fgh
m
Download applications or programs directly
to your phone
404
65
62
44
34
35
28
20
14
50
363
41
293
109
251
144
19%
24%
21%
24%
23%
20%
15%
11%
17%
21%
20%
15%
24%
13%
20%
19%
fg
g
fgh
fg
g
g
k
m
Use IM/ Instant messaging
393
73
55
32
28
43
29
18
20
40
349
44
282
109
230
154
19%
27%
19%
18%
19%
24%
15%
10%
24%
17%
19%
16%
23%
13%
18%
20%
cfgi
g
g
g
fg
fg
g
m
Record video clips using the phone
275
50
39
28
23
20
23
7
7
31
240
34
185
87
165
102
13%
19%
14%
15%
16%
11%
12%
4%
9%
13%
13%
12%
15%
11%
13%
13%
egh
g
gh
gh
g
g
g
g
m
Accessing/ receiving news
266
62
42
33
14
18
20
17
5
27
239
27
196
68
151
109
13%
23%
14%
19%
10%
10%
10%
10%
6%
12%
13%
10%
16%
8%
12%
14%
bdefghi
h
defghi
k
m
Listen to FM radio
236
53
27
16
13
20
17
17
7
45
213
24
167
67
131
98
11%
19%
9%
9%
9%
11%
9%
10%
9%
19%
12%
8%
14%
8%
10%
13%
bcdefgh
bcdefgh
k
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Send/ receive video clips
228
60
27
18
14
17
21
16
5
18
205
22
163
65
125
96
11%
22%
9%
10%
9%
10%
11%
9%
6%
8%
11%
8%
13%
8%
10%
13%
bcdefghi
k
m
n
Accessing/ receiving sports/ team news/
scores
209
58
25
14
11
15
16
13
6
24
191
19
153
55
114
91
10%
22%
9%
8%
7%
8%
8%
8%
7%
11%
11%
7%
12%
7%
9%
12%
bcdefghi
k
m
n
Play games which come pre-installed, with
others
184
29
21
17
13
20
15
14
4
28
162
22
129
55
108
70
9%
11%
7%
9%
9%
11%
8%
8%
5%
12%
9%
8%
10%
7%
9%
9%
h
h
h
m
TV streaming
131
29
22
15
11
13
6
5
4
9
118
12
102
27
88
39
6%
11%
7%
9%
7%
7%
3%
3%
5%
4%
7%
4%
8%
3%
7%
5%
fghi
fg
fgi
fg
g
m
Download a new video clip
123
30
17
16
6
14
9
7
3
6
114
9
92
30
73
45
6%
11%
6%
9%
4%
8%
5%
4%
4%
3%
6%
3%
7%
4%
6%
6%
dfghi
dghi
i
k
m
Using VoIP service e.g. Skype
114
23
25
10
10
6
11
4
3
12
102
12
82
32
77
33
5%
9%
9%
5%
7%
3%
6%
2%
4%
5%
6%
4%
7%
4%
6%
4%
egh
egh
g
m
Video streaming
107
26
13
15
9
9
6
5
2
12
97
9
76
30
65
38
5%
10%
4%
8%
7%
5%
3%
3%
3%
5%
5%
3%
6%
4%
5%
5%
bfgh
fgh
m
Video calling
90
25
16
9
6
9
6
3
2
8
83
7
66
24
53
34
4%
9%
6%
5%
4%
5%
3%
2%
3%
4%
5%
2%
5%
3%
4%
5%
dfghi
g
k
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Listen to Podcasts
88
15
13
10
5
14
6
4
2
12
75
13
62
25
62
22
4%
5%
5%
5%
4%
8%
3%
2%
2%
5%
4%
4%
5%
3%
5%
3%
fgh
m
o
Other
9
1
4
1
-
1
-
-
1
-
7
2
6
3
8
1
*%
*%
1%
*%
-%
*%
-%
-%
2%
-%
*%
1%
*%
*%
1%
*%
None of these
191
11
32
16
18
8
22
24
8
21
160
31
45
143
121
64
9%
4%
11%
9%
12%
4%
11%
14%
9%
9%
9%
11%
4%
17%
10%
9%
ae
a
ae
ae
ae
ae
a
l
Don't know
2
-
-
-
-
-
2
-
-
1
2
-
1
2
1
1
*%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Send/ receive text messages (SMS)
1611
753
858
267
376
652
316
205
136
212
365
435
511
289
375
1357
129
78
46
78%
76%
80%
88%
91%
86%
53%
69%
71%
81%
88%
80%
81%
75%
73%
78%
78%
76%
80%
a
f
ef
f
gh
ghi
mn
mn
Accessing the internet
660
342
319
171
211
234
45
67
43
72
194
210
225
103
122
570
41
32
17
32%
34%
30%
56%
51%
31%
8%
23%
23%
27%
47%
39%
36%
27%
24%
33%
25%
31%
29%
b
ef
ef
f
ghi
mn
mn
p
Use your phone as a camera
656
304
353
164
191
238
63
73
44
80
190
185
210
121
140
562
45
33
17
32%
31%
33%
54%
46%
31%
11%
25%
23%
30%
46%
34%
33%
31%
27%
32%
27%
32%
29%
ef
ef
f
ghi
n
n
Send/ receive emails (not SMS)
471
259
213
106
147
179
39
41
32
45
157
174
166
64
67
401
35
23
12
23%
26%
20%
35%
36%
24%
7%
14%
17%
17%
38%
32%
26%
17%
13%
23%
21%
23%
21%
b
ef
ef
f
ghi
lmn
mn
Send/ receive messages with pictures/
images
394
184
210
107
120
130
36
43
30
44
104
109
131
70
83
332
26
23
12
19%
18%
20%
35%
29%
17%
6%
15%
16%
17%
25%
20%
21%
18%
16%
19%
16%
23%
21%
ef
ef
f
ghi
n
p
Visiting social networking sites (e.g.
Facebook)
389
190
199
123
129
124
13
44
29
35
105
108
149
56
76
330
27
22
10
19%
19%
18%
40%
31%
16%
2%
15%
15%
13%
25%
20%
24%
14%
15%
19%
16%
21%
17%
def
ef
f
ghi
mn
mn
Listen to music using MP3 function
299
182
117
102
97
86
15
35
22
23
90
84
113
49
53
258
23
10
7
14%
18%
11%
33%
23%
11%
2%
12%
12%
9%
22%
16%
18%
13%
10%
15%
14%
10%
13%
b
def
ef
f
ghi
n
mn
q
Use IM/ Instant messaging
295
155
140
102
90
91
12
24
17
30
85
83
109
45
58
249
19
19
8
14%
16%
13%
33%
22%
12%
2%
8%
9%
11%
20%
15%
17%
12%
11%
14%
11%
19%
14%
def
ef
f
ghi
n
mn
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Upload pictures to PC/laptop
280
138
143
80
75
104
21
24
23
28
97
95
85
48
53
251
11
10
8
14%
14%
13%
26%
18%
14%
4%
8%
12%
11%
23%
18%
13%
12%
10%
14%
7%
10%
13%
def
ef
f
ghi
lmn
pq
p
Play games which come pre-installed,
by yourself
271
158
114
85
79
96
11
31
17
33
78
64
95
50
62
240
14
10
8
13%
16%
11%
28%
19%
13%
2%
11%
9%
12%
19%
12%
15%
13%
12%
14%
8%
10%
13%
b
def
ef
f
ghi
p
p
Download applications or programs
directly to your phone
205
121
84
60
66
70
9
17
13
19
67
70
76
26
34
178
13
9
5
10%
12%
8%
20%
16%
9%
2%
6%
7%
7%
16%
13%
12%
7%
7%
10%
8%
9%
9%
b
ef
ef
f
ghi
mn
mn
Accessing/ receiving news
179
111
68
42
58
66
14
15
13
11
64
65
73
20
21
164
4
7
4
9%
11%
6%
14%
14%
9%
2%
5%
7%
4%
15%
12%
12%
5%
4%
9%
2%
7%
6%
b
ef
ef
f
ghi
mn
mn
p
p
p
Accessing/ receiving sports/ team
news/ scores
150
122
27
46
45
49
9
12
6
10
49
50
60
16
24
130
7
10
3
7%
12%
3%
15%
11%
6%
2%
4%
3%
4%
12%
9%
9%
4%
5%
7%
4%
9%
5%
b
ef
ef
f
ghi
mn
mn
pr
Listen to FM radio
134
70
63
26
48
48
11
18
8
13
43
39
47
21
27
121
5
4
4
6%
7%
6%
9%
12%
6%
2%
6%
4%
5%
10%
7%
7%
5%
5%
7%
3%
4%
6%
f
ef
f
ghi
pq
p
Play games which come pre-installed,
with others
109
64
45
34
36
34
5
14
8
11
36
25
37
21
26
94
6
6
4
5%
6%
4%
11%
9%
4%
1%
5%
4%
4%
9%
5%
6%
5%
5%
5%
3%
6%
7%
b
ef
ef
f
ghi
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Record video clips using the phone
106
61
45
40
27
36
3
13
7
8
36
22
40
17
27
89
7
6
4
5%
6%
4%
13%
7%
5%
*%
4%
4%
3%
9%
4%
6%
4%
5%
5%
4%
6%
7%
b
def
f
f
ghi
Send/ receive video clips
74
38
35
26
25
20
4
4
3
6
27
15
31
15
12
63
4
3
4
4%
4%
3%
8%
6%
3%
1%
1%
1%
2%
6%
3%
5%
4%
2%
4%
2%
3%
6%
ef
ef
f
ghi
n
op
TV streaming
73
45
29
20
21
26
6
5
3
5
36
25
29
7
12
65
2
3
3
4%
4%
3%
7%
5%
3%
1%
2%
2%
2%
9%
5%
5%
2%
2%
4%
1%
3%
5%
b
ef
f
f
ghi
mn
mn
p
p
Using VoIP service e.g. Skype
68
40
28
14
27
21
6
6
4
2
29
26
27
8
6
61
3
2
2
3%
4%
3%
4%
7%
3%
1%
2%
2%
1%
7%
5%
4%
2%
1%
3%
2%
2%
4%
f
ef
f
ghi
mn
n
p
Download a new video clip
61
37
24
22
18
18
3
5
2
4
22
14
23
8
16
56
2
1
3
3%
4%
2%
7%
4%
2%
*%
2%
1%
2%
5%
3%
4%
2%
3%
3%
1%
*%
4%
b
ef
f
f
ghi
pq
pq
Listen to Podcasts
51
37
14
15
17
17
2
2
1
2
18
16
22
8
5
46
2
*
3
2%
4%
1%
5%
4%
2%
*%
1%
1%
1%
4%
3%
4%
2%
1%
3%
1%
*%
4%
b
ef
f
f
ghi
n
n
q
pq
Video streaming
50
39
11
19
13
18
-
5
1
2
18
9
24
8
10
45
2
1
2
2%
4%
1%
6%
3%
2%
-%
2%
1%
1%
4%
2%
4%
2%
2%
3%
1%
1%
4%
b
def
f
f
ghi
kn
q
pq
Video calling
36
23
13
15
13
7
2
1
2
1
20
10
17
4
6
34
*
*
1
2%
2%
1%
5%
3%
1%
*%
*%
1%
*%
5%
2%
3%
1%
1%
2%
*%
*%
2%
b
ef
ef
ghi
mn
p
pq
Other
2
1
2
*
1
1
*
-
*
*
2
1
1
*
1
1
*
1
*
*%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
*%
*%
1%
*%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
None of these
323
171
152
5
5
59
254
71
40
31
26
71
82
71
100
273
25
17
8
16%
17%
14%
2%
1%
8%
43%
24%
21%
12%
6%
13%
13%
18%
19%
16%
15%
17%
14%
b
cd
cde
ij
ij
j
kl
kl
Don't know
6
3
3
-
-
3
3
*
1
1
-
-
2
3
1
5
-
1
*
*%
*%
*%
-%
-%
*%
1%
*%
1%
*%
-%
-%
*%
1%
*%
*%
-%
1%
*%
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Send/ receive text messages (SMS)
1611
222
223
143
111
144
150
131
66
166
1398
213
1062
546
962
603
78%
82%
77%
80%
76%
81%
78%
75%
79%
72%
78%
76%
86%
66%
77%
79%
gi
i
i
m
Accessing the internet
660
94
109
67
46
48
63
43
29
71
577
84
472
186
422
222
32%
35%
38%
38%
32%
27%
33%
25%
35%
31%
32%
30%
38%
22%
34%
29%
g
eg
eg
g
m
o
Use your phone as a camera
656
85
112
62
44
43
53
53
23
85
574
82
442
213
392
247
32%
32%
39%
35%
30%
24%
28%
30%
28%
37%
32%
29%
36%
26%
31%
33%
efh
e
ef
m
Send/ receive emails (not SMS)
471
70
86
50
33
27
41
28
19
47
413
59
360
111
309
150
23%
26%
30%
28%
23%
15%
21%
16%
23%
20%
23%
21%
29%
13%
25%
20%
eg
efgi
eg
e
e
m
o
Send/ receive messages with pictures/
images
394
52
58
36
31
22
44
14
18
58
334
60
273
119
249
133
19%
19%
20%
20%
21%
13%
23%
8%
21%
25%
19%
22%
22%
14%
20%
18%
g
eg
eg
eg
eg
eg
eg
m
Visiting social networking sites (e.g.
Facebook)
389
56
53
40
26
30
37
28
20
39
339
50
260
127
238
141
19%
21%
18%
22%
18%
17%
19%
16%
24%
17%
19%
18%
21%
15%
19%
19%
g
m
Listen to music using MP3 function
299
68
44
27
21
18
16
18
10
35
265
34
202
94
170
122
14%
25%
15%
15%
15%
10%
8%
10%
12%
15%
15%
12%
16%
11%
14%
16%
bcdefghi
f
f
f
f
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Use IM/ Instant messaging
295
50
43
24
23
27
18
12
19
32
261
35
215
78
161
126
14%
19%
15%
13%
16%
15%
10%
7%
23%
14%
15%
12%
17%
9%
13%
17%
fg
g
g
fg
g
bcefgi
g
m
n
Upload pictures to PC/laptop
280
41
54
31
25
18
28
10
9
37
248
33
199
80
185
88
14%
15%
18%
17%
17%
10%
14%
5%
11%
16%
14%
12%
16%
10%
15%
12%
g
egh
eg
eg
g
g
g
m
o
Play games which come pre-installed, by
yourself
271
42
40
29
18
28
21
14
13
34
242
29
184
86
163
101
13%
16%
14%
16%
12%
16%
11%
8%
15%
15%
14%
10%
15%
10%
13%
13%
g
g
g
g
g
m
Download applications or programs directly
to your phone
205
26
35
27
20
13
19
5
7
26
183
22
155
49
133
67
10%
10%
12%
15%
14%
7%
10%
3%
9%
11%
10%
8%
13%
6%
11%
9%
g
g
eg
eg
g
g
g
g
m
Accessing/ receiving news
179
36
37
25
11
9
13
11
5
17
163
16
136
42
112
64
9%
14%
13%
14%
8%
5%
7%
6%
6%
7%
9%
6%
11%
5%
9%
8%
efghi
efgh
defghi
k
m
Accessing/ receiving sports/ team news/
scores
150
36
23
9
6
10
14
8
6
19
138
12
110
38
85
62
7%
13%
8%
5%
4%
5%
7%
4%
7%
8%
8%
4%
9%
5%
7%
8%
cdefgh
k
m
Listen to FM radio
134
32
16
8
8
6
7
8
5
30
122
11
99
33
76
54
6%
12%
5%
5%
6%
4%
4%
5%
6%
13%
7%
4%
8%
4%
6%
7%
bcdefgh
bcdefgh
k
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Play games which come pre-installed, with
others
109
12
15
14
7
10
9
7
3
16
93
16
77
32
70
35
5%
5%
5%
8%
5%
6%
5%
4%
3%
7%
5%
6%
6%
4%
6%
5%
h
m
Record video clips using the phone
106
16
20
10
10
6
8
5
4
11
90
16
68
37
70
32
5%
6%
7%
6%
7%
3%
4%
3%
5%
5%
5%
6%
6%
4%
6%
4%
g
g
Send/ receive video clips
74
15
10
7
6
6
8
6
2
3
67
7
56
18
44
26
4%
6%
3%
4%
4%
3%
4%
4%
2%
1%
4%
3%
4%
2%
3%
3%
i
i
i
m
TV streaming
73
15
19
6
6
5
3
2
2
7
67
6
55
18
54
16
4%
6%
6%
3%
4%
3%
1%
1%
3%
3%
4%
2%
4%
2%
4%
2%
fg
fg
g
m
o
Using VoIP service e.g. Skype
68
10
13
6
6
4
8
2
2
11
61
7
49
19
47
18
3%
4%
5%
3%
4%
2%
4%
1%
2%
5%
3%
3%
4%
2%
4%
2%
g
g
g
g
m
Download a new video clip
61
13
11
6
5
7
6
4
1
3
56
5
39
21
41
17
3%
5%
4%
3%
3%
4%
3%
2%
2%
1%
3%
2%
3%
3%
3%
2%
i
Listen to Podcasts
51
5
8
8
5
6
2
2
2
9
43
9
36
14
39
9
2%
2%
3%
4%
4%
3%
1%
1%
2%
4%
2%
3%
3%
2%
3%
1%
fg
fg
o
Video streaming
50
9
9
4
6
3
3
4
2
6
45
5
35
14
35
13
2%
3%
3%
2%
4%
2%
1%
2%
2%
3%
2%
2%
3%
2%
3%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8B (QD28B) And, which of these activities have you used your mobile for in the last week? (MULTICODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Video calling
36
7
8
4
4
2
4
1
2
4
33
4
27
9
25
10
2%
2%
3%
2%
3%
1%
2%
*%
2%
2%
2%
1%
2%
1%
2%
1%
Other
2
-
-
-
-
-
-
-
1
-
2
1
2
*
2
1
*%
-%
-%
-%
-%
-%
-%
-%
2%
-%
*%
*%
*%
*%
*%
*%
None of these
323
32
49
26
27
23
28
35
11
43
273
51
90
231
211
104
16%
12%
17%
14%
18%
13%
14%
20%
13%
19%
15%
18%
7%
28%
17%
14%
a
l
Don't know
6
-
-
1
-
2
2
-
-
1
6
*
3
3
4
1
*%
-%
-%
*%
-%
1%
1%
-%
-%
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1201
600
601
304
329
474
93
146
100
136
318
345
405
209
241
751
135
159
156
Effective Weighted Sample
836
425
412
207
222
348
66
99
62
91
234
254
279
145
162
658
95
108
117
Total
822
421
402
202
246
309
65
84
55
83
240
270
275
129
148
707
55
40
21
I always use in the home
53
23
30
10
13
22
**
11
5
3
12
15
13
12
13
48
1
1
3
6%
6%
7%
5%
5%
7%
**
13%
8%
4%
5%
6%
5%
9%
9%
7%
2%
4%
13%
ij
opq
I mainly use in the home
96
36
60
17
29
42
**
12
9
13
28
28
30
14
24
83
5
5
3
12%
9%
15%
9%
12%
13%
**
14%
15%
16%
11%
10%
11%
11%
16%
12%
10%
12%
14%
a
I use equally in the home and outside
the home
495
261
234
144
164
162
**
50
33
47
133
148
178
77
92
416
37
30
12
60%
62%
58%
72%
67%
52%
**
60%
60%
57%
56%
55%
65%
60%
62%
59%
67%
75%
59%
e
e
k
or
I mainly use outside the home
126
66
60
22
33
55
**
10
6
14
52
57
38
16
16
113
7
4
2
15%
16%
15%
11%
13%
18%
**
11%
11%
17%
22%
21%
14%
13%
11%
16%
13%
9%
10%
c
g
lmn
I always use outside the home
47
32
15
7
7
27
**
2
3
4
14
20
15
8
4
42
4
*
1
6%
8%
4%
4%
3%
9%
**
2%
6%
5%
6%
8%
6%
6%
2%
6%
7%
*%
4%
b
cd
n
q
q
Don't know
4
1
3
1
1
2
**
-
-
2
-
1
1
2
-
4
-
-
-
1%
*%
1%
1%
*%
1%
**
-%
-%
2%
-%
*%
*%
1%
-%
1%
-%
-%
-%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1201
92
94
89
87
68
81
68
85
87
896
305
790
408
685
360
Effective Weighted Sample
836
89
88
86
83
65
78
65
82
84
707
140
552
298
516
283
Total
822
121
128
76
59
63
72
58
36
95
721
101
588
232
514
288
I always use in the home
53
**
**
**
**
**
**
**
**
**
40
13
32
21
37
14
6%
**
**
**
**
**
**
**
**
**
6%
13%
5%
9%
7%
5%
j
l
I mainly use in the home
96
**
**
**
**
**
**
**
**
**
84
12
70
27
63
31
12%
**
**
**
**
**
**
**
**
**
12%
12%
12%
12%
12%
11%
I use equally in the home and outside the
home
495
**
**
**
**
**
**
**
**
**
440
55
342
150
296
187
60%
**
**
**
**
**
**
**
**
**
61%
55%
58%
65%
58%
65%
n
I mainly use outside the home
126
**
**
**
**
**
**
**
**
**
109
17
101
25
89
35
15%
**
**
**
**
**
**
**
**
**
15%
17%
17%
11%
17%
12%
m
I always use outside the home
47
**
**
**
**
**
**
**
**
**
44
4
40
7
27
19
6%
**
**
**
**
**
**
**
**
**
6%
4%
7%
3%
5%
7%
m
Don't know
4
**
**
**
**
**
**
**
**
**
4
-
2
2
2
2
1%
**
**
**
**
**
**
**
**
**
1%
-%
*%
1%
*%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1201
600
601
304
329
474
93
146
100
136
318
345
405
209
241
751
135
159
156
Effective Weighted Sample
836
425
412
207
222
348
66
99
62
91
234
254
279
145
162
658
95
108
117
Total
822
421
402
202
246
309
65
84
55
83
240
270
275
129
148
707
55
40
21
Via mobile network (2G or 3G)
606
329
277
153
187
219
**
59
44
59
181
200
206
93
107
523
41
30
13
74%
78%
69%
76%
76%
71%
**
70%
79%
70%
75%
74%
75%
72%
72%
74%
74%
74%
61%
b
r
r
r
Wi-Fi/ wireless broadband network at
home
411
211
200
93
123
161
**
33
24
34
142
150
147
56
58
365
18
17
11
50%
50%
50%
46%
50%
52%
**
39%
43%
40%
59%
56%
54%
43%
39%
52%
33%
41%
55%
ghi
mn
mn
pq
pq
Wi-Fi/ wireless broadband elsewhere
(i.e. 'hotspots')
200
102
98
49
59
75
**
14
10
19
59
74
78
26
23
181
10
6
4
24%
24%
24%
24%
24%
24%
**
16%
18%
22%
24%
27%
28%
20%
15%
26%
18%
16%
17%
n
n
q
Don't know
19
8
10
5
8
6
**
3
1
5
*
4
4
3
7
16
2
-
*
2%
2%
3%
2%
3%
2%
**
3%
2%
5%
*%
1%
2%
3%
5%
2%
4%
-%
2%
j
j
j
kl
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1201
92
94
89
87
68
81
68
85
87
896
305
790
408
685
360
Effective Weighted Sample
836
89
88
86
83
65
78
65
82
84
707
140
552
298
516
283
Total
822
121
128
76
59
63
72
58
36
95
721
101
588
232
514
288
Via mobile network (2G or 3G)
606
**
**
**
**
**
**
**
**
**
535
71
445
159
371
223
74%
**
**
**
**
**
**
**
**
**
74%
70%
76%
69%
72%
77%
m
Wi-Fi/ wireless broadband network at home
411
**
**
**
**
**
**
**
**
**
358
53
293
115
271
128
50%
**
**
**
**
**
**
**
**
**
50%
53%
50%
50%
53%
44%
o
Wi-Fi/ wireless broadband elsewhere (i.e.
'hotspots')
200
**
**
**
**
**
**
**
**
**
176
24
141
59
129
67
24%
**
**
**
**
**
**
**
**
**
24%
24%
24%
26%
25%
23%
Don't know
19
**
**
**
**
**
**
**
**
**
18
*
14
5
12
6
2%
**
**
**
**
**
**
**
**
**
3%
*%
2%
2%
2%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1107
561
546
285
304
435
82
126
90
125
301
325
380
186
216
689
132
152
134
Effective Weighted Sample
772
399
374
195
208
319
57
85
55
84
221
239
262
129
145
605
93
103
102
Total
765
396
369
191
232
285
56
74
51
78
228
254
261
115
135
655
54
39
18
When travelling (e.g. on a train or in a
car)
535
277
258
148
159
188
**
48
**
53
160
187
200
68
80
458
41
25
11
70%
70%
70%
78%
69%
66%
**
65%
**
68%
70%
74%
77%
59%
59%
70%
76%
65%
59%
de
mn
mn
r
r
Outdoors
525
283
242
139
161
188
**
41
**
52
163
176
203
63
83
446
41
26
12
69%
72%
66%
73%
69%
66%
**
56%
**
67%
72%
69%
78%
55%
61%
68%
76%
67%
69%
g
m
kmn
Indoor public spaces (e.g. pub/
restaurant/ theatre/ shopping centre)
512
276
236
136
158
178
**
48
**
53
157
169
196
66
82
432
43
26
11
67%
70%
64%
71%
68%
62%
**
65%
**
68%
69%
67%
75%
57%
61%
66%
80%
66%
62%
e
kmn
oqr
In other people's homes (e.g. friends/
family)
419
206
213
127
129
136
**
45
**
41
112
125
163
55
76
351
36
23
9
55%
52%
58%
67%
55%
48%
**
61%
**
52%
49%
49%
63%
48%
56%
54%
68%
58%
52%
de
km
or
At your workplace
379
222
156
74
117
155
**
22
**
40
132
128
147
65
38
321
29
22
7
49%
56%
42%
39%
50%
54%
**
30%
**
51%
58%
51%
56%
56%
28%
49%
54%
56%
40%
b
c
c
g
g
n
n
n
r
Other
21
10
11
13
1
4
**
2
**
1
4
3
8
3
5
17
2
1
*
3%
2%
3%
7%
*%
1%
**
3%
**
1%
2%
1%
3%
3%
4%
3%
5%
3%
1%
de
Don't know
21
6
15
2
7
8
**
2
**
1
3
7
5
2
7
20
-
1
*
3%
1%
4%
1%
3%
3%
**
3%
**
2%
1%
3%
2%
2%
5%
3%
-%
3%
1%
a
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1107
88
89
81
78
59
77
57
79
81
838
269
741
363
637
336
Effective Weighted Sample
772
85
84
78
75
57
74
55
77
78
661
122
519
265
477
263
Total
765
115
121
69
52
55
69
51
33
89
677
88
553
209
475
272
When travelling (e.g. on a train or in a car)
535
**
**
**
**
**
**
**
**
**
476
60
381
153
333
191
70%
**
**
**
**
**
**
**
**
**
70%
68%
69%
73%
70%
70%
Outdoors
525
**
**
**
**
**
**
**
**
**
467
58
373
149
320
193
69%
**
**
**
**
**
**
**
**
**
69%
67%
67%
72%
67%
71%
Indoor public spaces (e.g. pub/ restaurant/
theatre/ shopping centre)
512
**
**
**
**
**
**
**
**
**
456
56
362
148
308
193
67%
**
**
**
**
**
**
**
**
**
67%
64%
65%
71%
65%
71%
In other people's homes (e.g. friends/ family)
419
**
**
**
**
**
**
**
**
**
374
45
286
130
257
153
55%
**
**
**
**
**
**
**
**
**
55%
51%
52%
62%
54%
56%
l
At your workplace
379
**
**
**
**
**
**
**
**
**
332
46
330
46
249
123
49%
**
**
**
**
**
**
**
**
**
49%
52%
60%
22%
52%
45%
m
Other
21
**
**
**
**
**
**
**
**
**
18
3
9
11
11
9
3%
**
**
**
**
**
**
**
**
**
3%
3%
2%
5%
2%
3%
l
Don't know
21
**
**
**
**
**
**
**
**
**
17
4
17
4
17
4
3%
**
**
**
**
**
**
**
**
**
3%
4%
3%
2%
4%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Social networking (e.g. Facebook,
Twitter, LinkedIn)
518
252
267
159
169
164
26
50
35
51
148
162
184
79
94
443
39
25
12
59%
56%
61%
76%
67%
49%
31%
56%
55%
59%
59%
57%
63%
56%
56%
59%
60%
58%
55%
def
ef
f
Weather
463
251
212
100
138
179
46
33
29
45
154
170
169
66
58
408
29
19
7
52%
56%
49%
48%
54%
54%
54%
37%
46%
53%
62%
60%
58%
47%
35%
54%
45%
44%
35%
b
g
gh
mn
mn
n
qr
Games
452
249
202
132
143
152
24
48
32
39
136
132
163
67
90
393
28
21
10
51%
56%
47%
64%
56%
45%
28%
54%
50%
45%
54%
47%
56%
47%
53%
52%
44%
47%
46%
b
ef
ef
f
k
Maps/ navigation
442
254
188
100
131
172
39
35
28
40
150
156
159
61
66
393
27
15
7
50%
57%
43%
48%
52%
51%
46%
40%
44%
47%
60%
56%
55%
43%
39%
52%
42%
34%
35%
b
ghi
mn
mn
qr
News
412
237
175
93
132
152
36
39
26
34
143
147
154
52
60
363
30
12
7
47%
53%
40%
44%
52%
45%
42%
44%
41%
40%
57%
52%
53%
37%
35%
48%
47%
28%
33%
b
ghi
mn
mn
qr
qr
Music
380
209
171
134
113
113
20
40
24
28
99
117
137
59
67
331
25
14
9
43%
47%
39%
64%
44%
34%
24%
45%
39%
32%
39%
42%
47%
42%
40%
44%
40%
33%
43%
b
def
ef
q
Travel/ journey planning
361
203
158
81
105
140
34
28
23
35
126
130
134
53
44
327
17
12
5
41%
45%
36%
39%
41%
42%
40%
31%
36%
41%
50%
46%
46%
37%
26%
43%
26%
27%
26%
b
gh
n
n
n
pqr
Sports/ sports news
309
239
69
82
84
119
24
29
15
23
100
102
117
47
42
268
24
12
5
35%
53%
16%
39%
33%
35%
28%
33%
24%
27%
40%
36%
40%
34%
25%
36%
38%
27%
24%
b
hi
n
n
r
r
Shopping (e.g. Tesco, Ocado, eBay)
252
118
135
73
90
76
14
19
15
27
70
65
101
40
47
215
19
12
7
29%
26%
31%
35%
35%
23%
17%
21%
24%
31%
28%
23%
35%
28%
28%
29%
29%
27%
31%
ef
ef
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Banking
217
119
97
61
75
68
12
17
10
19
67
75
83
29
30
191
11
8
6
25%
27%
22%
29%
30%
20%
14%
19%
15%
22%
27%
27%
28%
21%
18%
25%
18%
19%
27%
ef
ef
h
n
n
Location-based services
123
73
50
32
38
47
6
8
7
4
43
47
49
15
13
113
5
4
2
14%
16%
12%
15%
15%
14%
8%
9%
10%
5%
17%
17%
17%
11%
8%
15%
8%
9%
9%
b
gi
n
n
p
Books
108
58
50
30
29
39
11
7
6
5
29
37
53
9
9
96
7
2
3
12%
13%
12%
14%
11%
12%
12%
8%
9%
6%
12%
13%
18%
6%
6%
13%
11%
6%
12%
mn
mn
q
Vouchers
94
40
55
22
31
33
7
5
6
11
38
24
43
16
11
79
7
7
1
11%
9%
13%
11%
12%
10%
9%
5%
10%
13%
15%
9%
15%
12%
7%
10%
11%
16%
6%
g
kn
r
Finance/ business
79
55
24
16
24
27
11
7
3
4
34
30
33
9
7
72
3
3
2
9%
12%
5%
8%
10%
8%
13%
7%
5%
5%
14%
11%
11%
6%
4%
10%
4%
6%
8%
b
hi
n
n
NONE OF THESE
109
43
65
15
22
50
21
16
12
11
16
27
27
21
34
89
10
6
4
12%
10%
15%
7%
9%
15%
24%
18%
19%
13%
6%
10%
9%
15%
20%
12%
15%
14%
20%
a
cd
cde
j
j
kl
o
Don't know
4
*
4
-
2
2
*
*
-
*
2
2
2
-
1
4
-
-
*
*%
*%
1%
-%
1%
1%
*%
*%
-%
*%
1%
1%
1%
-%
*%
*%
-%
-%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Social networking (e.g. Facebook, Twitter,
LinkedIn)
518
**
70
**
**
**
**
**
**
**
463
56
362
153
308
199
59%
**
51%
**
**
**
**
**
**
**
60%
50%
58%
61%
56%
64%
k
n
Weather
463
**
75
**
**
**
**
**
**
**
406
57
347
113
296
159
52%
**
55%
**
**
**
**
**
**
**
53%
51%
55%
45%
54%
51%
m
Games
452
**
56
**
**
**
**
**
**
**
396
56
304
146
282
160
51%
**
41%
**
**
**
**
**
**
**
51%
50%
48%
58%
51%
51%
l
Maps/ navigation
442
**
73
**
**
**
**
**
**
**
392
50
333
106
281
154
50%
**
53%
**
**
**
**
**
**
**
51%
45%
53%
42%
51%
49%
m
News
412
**
67
**
**
**
**
**
**
**
371
41
317
92
256
149
47%
**
49%
**
**
**
**
**
**
**
48%
37%
50%
37%
47%
48%
k
m
Music
380
**
51
**
**
**
**
**
**
**
339
41
260
119
233
138
43%
**
37%
**
**
**
**
**
**
**
44%
37%
41%
47%
42%
44%
Travel/ journey planning
361
**
62
**
**
**
**
**
**
**
326
35
276
84
221
134
41%
**
45%
**
**
**
**
**
**
**
42%
31%
44%
34%
40%
43%
k
m
Sports/ sports news
309
**
42
**
**
**
**
**
**
**
275
34
228
80
183
121
35%
**
30%
**
**
**
**
**
**
**
36%
30%
36%
32%
33%
39%
Shopping (e.g. Tesco, Ocado, eBay)
252
**
31
**
**
**
**
**
**
**
230
22
185
67
156
90
29%
**
23%
**
**
**
**
**
**
**
30%
20%
29%
27%
28%
29%
k
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Banking
217
**
25
**
**
**
**
**
**
**
194
23
166
49
129
82
25%
**
18%
**
**
**
**
**
**
**
25%
20%
26%
20%
23%
26%
m
Location-based services
123
**
18
**
**
**
**
**
**
**
113
11
97
25
84
38
14%
**
13%
**
**
**
**
**
**
**
15%
10%
15%
10%
15%
12%
m
Books
108
**
17
**
**
**
**
**
**
**
101
8
80
29
68
38
12%
**
12%
**
**
**
**
**
**
**
13%
7%
13%
11%
12%
12%
k
Vouchers
94
**
12
**
**
**
**
**
**
**
85
9
72
22
61
32
11%
**
9%
**
**
**
**
**
**
**
11%
8%
11%
9%
11%
10%
Finance/ business
79
**
14
**
**
**
**
**
**
**
68
11
63
16
54
23
9%
**
10%
**
**
**
**
**
**
**
9%
10%
10%
6%
10%
8%
NONE OF THESE
109
**
19
**
**
**
**
**
**
**
93
16
78
31
72
33
12%
**
14%
**
**
**
**
**
**
**
12%
14%
12%
12%
13%
11%
Don't know
4
**
-
**
**
**
**
**
**
**
3
1
3
1
4
-
*%
**
-%
**
**
**
**
**
**
**
*%
1%
*%
*%
1%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Games
120
75
45
35
37
42
6
15
10
10
38
35
45
15
25
105
7
6
2
14%
17%
10%
17%
15%
12%
7%
16%
15%
11%
15%
12%
15%
11%
15%
14%
10%
13%
11%
b
f
Music
70
42
28
26
18
21
5
7
6
4
22
28
30
5
8
58
6
4
1
8%
9%
7%
13%
7%
6%
5%
8%
10%
5%
9%
10%
10%
3%
5%
8%
10%
10%
4%
de
m
mn
Maps/ navigation
46
30
16
8
15
18
5
2
3
3
27
24
11
6
6
41
3
1
1
5%
7%
4%
4%
6%
5%
6%
3%
5%
4%
11%
9%
4%
4%
3%
5%
4%
3%
4%
b
gi
ln
Social networking (e.g. Facebook,
Twitter, LinkedIn)
38
17
21
14
11
12
1
5
3
5
9
14
9
4
11
31
2
4
1
4%
4%
5%
7%
4%
3%
1%
6%
5%
6%
4%
5%
3%
3%
6%
4%
4%
9%
3%
f
o
Travel/ journey planning
33
21
12
6
7
16
4
2
3
2
14
13
12
6
2
28
3
1
1
4%
5%
3%
3%
3%
5%
4%
2%
5%
3%
6%
5%
4%
4%
1%
4%
5%
3%
3%
Sports/ sports news
28
26
2
6
4
17
2
1
*
4
12
12
9
6
2
23
3
2
*
3%
6%
1%
3%
1%
5%
2%
2%
*%
4%
5%
4%
3%
4%
1%
3%
5%
4%
1%
b
d
Weather
22
9
13
6
5
8
4
1
2
3
6
12
6
1
3
20
*
1
1
2%
2%
3%
3%
2%
2%
4%
1%
3%
3%
3%
4%
2%
1%
2%
3%
*%
2%
3%
m
News
20
13
7
4
4
9
3
2
-
2
8
10
5
1
4
18
*
1
*
2%
3%
2%
2%
1%
3%
3%
2%
-%
2%
3%
4%
2%
1%
2%
2%
*%
2%
2%
Books
16
12
5
5
2
6
4
-
3
-
10
4
10
2
*
15
*
-
1
2%
3%
1%
2%
1%
2%
5%
-%
4%
-%
4%
1%
3%
2%
*%
2%
*%
-%
3%
d
gi
g
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Finance/ business
13
8
5
3
1
5
4
1
-
-
6
7
3
1
2
13
-
-
*
1%
2%
1%
1%
*%
1%
5%
1%
-%
-%
3%
3%
1%
1%
1%
2%
-%
-%
1%
d
Banking
11
6
5
2
2
6
2
-
*
1
5
6
4
1
1
10
-
1
1
1%
1%
1%
1%
1%
2%
2%
-%
*%
1%
2%
2%
1%
1%
1%
1%
-%
2%
3%
Shopping (e.g. Tesco, Ocado, eBay)
10
5
5
5
1
4
*
1
*
2
2
1
4
3
2
9
1
*
*
1%
1%
1%
2%
*%
1%
*%
1%
1%
2%
1%
*%
1%
2%
1%
1%
1%
*%
2%
Location-based services
9
7
2
2
3
5
*
1
-
*
5
3
5
1
1
9
-
*
*
1%
2%
*%
1%
1%
1%
*%
1%
-%
*%
2%
1%
2%
1%
1%
1%
-%
1%
1%
Vouchers
6
1
5
1
4
1
*
-
1
2
*
1
1
3
2
6
-
1
*
1%
*%
1%
1%
2%
*%
*%
-%
1%
2%
*%
*%
*%
2%
1%
1%
-%
2%
1%
kl
NONE OF THESE
629
298
331
141
177
244
67
69
42
59
165
192
205
106
126
541
44
27
17
71%
66%
76%
68%
69%
73%
79%
77%
67%
69%
66%
68%
70%
75%
75%
72%
69%
62%
80%
a
j
q
q
Don't know
23
10
14
2
9
10
1
2
3
1
4
11
6
2
4
19
*
4
1
3%
2%
3%
1%
4%
3%
1%
2%
5%
1%
2%
4%
2%
2%
2%
2%
*%
8%
3%
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Games
120
**
15
**
**
**
**
**
**
**
107
13
84
37
80
38
14%
**
11%
**
**
**
**
**
**
**
14%
11%
13%
15%
15%
12%
Music
70
**
10
**
**
**
**
**
**
**
63
7
50
20
50
19
8%
**
7%
**
**
**
**
**
**
**
8%
6%
8%
8%
9%
6%
Maps/ navigation
46
**
10
**
**
**
**
**
**
**
43
4
38
8
30
15
5%
**
7%
**
**
**
**
**
**
**
6%
3%
6%
3%
5%
5%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
38
**
3
**
**
**
**
**
**
**
35
2
24
14
19
18
4%
**
2%
**
**
**
**
**
**
**
5%
2%
4%
6%
3%
6%
Travel/ journey planning
33
**
4
**
**
**
**
**
**
**
29
4
29
5
23
10
4%
**
3%
**
**
**
**
**
**
**
4%
3%
5%
2%
4%
3%
m
Sports/ sports news
28
**
4
**
**
**
**
**
**
**
22
6
24
5
19
9
3%
**
3%
**
**
**
**
**
**
**
3%
5%
4%
2%
4%
3%
Weather
22
**
4
**
**
**
**
**
**
**
21
1
16
6
13
8
2%
**
3%
**
**
**
**
**
**
**
3%
1%
3%
2%
2%
3%
News
20
**
5
**
**
**
**
**
**
**
18
1
14
5
12
7
2%
**
4%
**
**
**
**
**
**
**
2%
1%
2%
2%
2%
2%
Books
16
**
6
**
**
**
**
**
**
**
15
1
15
1
13
3
2%
**
4%
**
**
**
**
**
**
**
2%
1%
2%
*%
2%
1%
m
Finance/ business
13
**
4
**
**
**
**
**
**
**
11
2
12
1
11
2
1%
**
3%
**
**
**
**
**
**
**
1%
2%
2%
*%
2%
1%
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Banking
11
**
4
**
**
**
**
**
**
**
8
3
10
1
8
2
1%
**
3%
**
**
**
**
**
**
**
1%
3%
2%
*%
1%
1%
Shopping (e.g. Tesco, Ocado, eBay)
10
**
-
**
**
**
**
**
**
**
9
1
7
3
6
4
1%
**
-%
**
**
**
**
**
**
**
1%
1%
1%
1%
1%
1%
Location-based services
9
**
1
**
**
**
**
**
**
**
9
*
9
-
9
-
1%
**
1%
**
**
**
**
**
**
**
1%
*%
1%
-%
2%
-%
m
o
Vouchers
6
**
-
**
**
**
**
**
**
**
6
*
4
3
1
6
1%
**
-%
**
**
**
**
**
**
**
1%
*%
1%
1%
*%
2%
n
NONE OF THESE
629
**
105
**
**
**
**
**
**
**
548
80
439
187
388
224
71%
**
76%
**
**
**
**
**
**
**
71%
72%
70%
74%
71%
72%
Don't know
23
**
-
**
**
**
**
**
**
**
19
4
17
6
16
7
3%
**
-%
**
**
**
**
**
**
**
2%
4%
3%
2%
3%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Very satisfied
1189
556
633
186
238
453
312
174
105
157
255
314
347
244
284
1000
100
57
33
57%
56%
59%
61%
58%
60%
52%
59%
55%
60%
61%
58%
55%
63%
55%
57%
60%
56%
56%
f
f
ln
Fairly satisfied
751
373
378
105
152
264
231
105
70
90
133
191
241
126
193
634
56
40
21
36%
37%
35%
34%
37%
35%
39%
35%
37%
35%
32%
35%
38%
33%
37%
36%
34%
39%
37%
m
Neither
62
34
28
7
10
22
24
8
9
10
15
19
16
6
22
53
6
2
2
3%
3%
3%
2%
2%
3%
4%
3%
5%
4%
4%
3%
3%
1%
4%
3%
3%
2%
3%
m
m
Fairly dissatisfied
30
14
16
6
4
10
9
1
2
3
9
11
10
5
4
27
1
1
1
1%
1%
1%
2%
1%
1%
2%
*%
1%
1%
2%
2%
2%
1%
1%
2%
1%
1%
1%
g
Very dissatisfied
11
6
6
1
5
2
3
2
*
*
3
2
6
*
2
10
-
*
1
1%
1%
1%
*%
1%
*%
*%
1%
*%
*%
1%
*%
1%
*%
*%
1%
-%
*%
2%
e
opq
Don't know
29
13
16
1
4
9
15
7
5
2
2
3
10
5
12
23
4
2
*
1%
1%
2%
*%
1%
1%
3%
2%
2%
1%
*%
1%
2%
1%
2%
1%
2%
2%
*%
ce
j
j
k
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Very satisfied
1189
124
160
97
74
75
136
119
51
163
1053
136
706
478
734
423
57%
46%
55%
54%
51%
42%
71%
68%
61%
70%
59%
48%
57%
58%
58%
56%
e
e
abcdeh
abcde
ade
abcdeh
k
Fairly satisfied
751
132
109
66
57
87
44
50
30
59
628
123
454
297
438
292
36%
49%
38%
37%
39%
49%
23%
29%
36%
26%
35%
44%
37%
36%
35%
39%
bcdfghi
fgi
fi
fgi
bcdfghi
fi
j
Neither
62
6
6
10
7
5
4
6
2
8
52
11
37
25
36
24
3%
2%
2%
6%
4%
3%
2%
4%
2%
3%
3%
4%
3%
3%
3%
3%
bfh
Fairly dissatisfied
30
6
4
3
6
2
4
-
1
1
26
4
21
8
23
6
1%
2%
1%
2%
4%
1%
2%
-%
1%
*%
1%
1%
2%
1%
2%
1%
g
g
ghi
g
Very dissatisfied
11
-
5
2
-
1
2
-
-
-
7
4
8
3
8
2
1%
-%
2%
1%
-%
1%
1%
-%
-%
-%
*%
1%
1%
*%
1%
*%
j
Don't know
29
1
7
1
2
8
4
-
*
1
27
2
12
16
18
11
1%
*%
2%
*%
1%
4%
2%
-%
*%
*%
2%
1%
1%
2%
1%
1%
g
acghi
g
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3392
1612
1780
472
593
1250
1075
589
373
429
571
766
1010
695
919
2043
430
456
463
Effective Weighted Sample
2321
1107
1215
318
390
889
752
397
235
291
423
550
680
469
635
1776
305
307
353
Total
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
Very satisfied
1113
515
598
179
230
409
296
164
99
144
226
287
332
221
272
941
95
48
29
54%
52%
56%
58%
56%
54%
50%
55%
52%
55%
54%
53%
53%
57%
53%
54%
57%
47%
50%
f
q
q
Fairly satisfied
712
354
358
95
140
263
213
93
70
90
135
178
227
125
182
599
51
41
21
34%
36%
33%
31%
34%
35%
36%
31%
37%
34%
32%
33%
36%
32%
35%
34%
31%
40%
37%
p
Neither
89
54
36
11
15
35
29
13
6
11
18
30
20
17
23
73
10
4
2
4%
5%
3%
3%
4%
5%
5%
4%
3%
4%
4%
6%
3%
4%
4%
4%
6%
3%
3%
b
l
Fairly dissatisfied
88
38
49
16
14
32
25
15
5
12
24
28
23
15
21
75
6
5
2
4%
4%
5%
5%
3%
4%
4%
5%
3%
5%
6%
5%
4%
4%
4%
4%
3%
5%
4%
Very dissatisfied
39
20
19
4
10
11
14
4
4
3
12
13
17
2
6
33
*
3
2
2%
2%
2%
1%
2%
1%
2%
1%
2%
1%
3%
2%
3%
1%
1%
2%
*%
3%
4%
m
mn
p
p
op
Don't know
32
14
18
1
4
10
17
8
5
3
2
4
11
5
12
25
4
2
1
2%
1%
2%
*%
1%
1%
3%
3%
2%
1%
*%
1%
2%
1%
2%
1%
2%
2%
2%
ce
j
j
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3392
220
232
229
236
211
235
233
216
231
2462
930
1752
1630
1880
1049
Effective Weighted Sample
2321
210
216
218
224
201
226
221
206
221
1930
422
1213
1179
1380
825
Total
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
Very satisfied
1113
118
142
83
72
87
132
115
47
144
1001
112
651
459
666
419
54%
44%
49%
46%
49%
49%
69%
66%
56%
62%
56%
40%
53%
55%
53%
55%
abcdeh
abcde
ac
abcde
k
Fairly satisfied
712
133
105
63
51
66
41
45
29
67
598
114
437
273
419
271
34%
49%
36%
35%
35%
37%
21%
25%
35%
29%
33%
41%
35%
33%
33%
36%
bcdefghi
fg
fg
fg
fg
fg
j
Neither
89
6
13
11
8
6
9
9
4
9
72
17
52
37
59
29
4%
2%
4%
6%
5%
3%
4%
5%
5%
4%
4%
6%
4%
4%
5%
4%
a
Fairly dissatisfied
88
9
17
14
9
8
5
5
2
6
66
21
60
28
65
21
4%
3%
6%
8%
6%
4%
3%
3%
3%
3%
4%
8%
5%
3%
5%
3%
afghi
j
o
Very dissatisfied
39
3
7
8
4
3
2
2
1
4
26
13
26
13
29
7
2%
1%
2%
4%
3%
2%
1%
1%
1%
2%
1%
5%
2%
2%
2%
1%
agh
j
o
Don't know
32
2
7
1
2
8
4
1
*
1
29
3
13
19
20
11
2%
1%
2%
*%
2%
4%
2%
*%
*%
*%
2%
1%
1%
2%
2%
1%
acghi
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G).
(SINGLE CODE).
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1302
647
655
309
340
524
128
153
115
144
336
364
437
231
270
809
157
174
162
Effective Weighted Sample
905
454
451
212
229
383
91
103
72
94
248
266
300
159
184
707
112
118
119
Total
883
448
434
208
255
335
85
89
63
85
251
281
292
141
168
754
64
43
21
Very satisfied
447
229
218
114
127
172
35
47
27
44
129
154
144
68
82
378
36
23
11
51%
51%
50%
55%
50%
51%
41%
52%
42%
52%
51%
55%
49%
48%
48%
50%
56%
53%
53%
f
Fairly satisfied
287
142
145
68
88
107
24
20
19
26
83
89
98
51
49
247
20
14
7
33%
32%
33%
33%
35%
32%
28%
22%
31%
30%
33%
32%
34%
36%
29%
33%
31%
33%
31%
g
Neither
59
30
30
15
14
26
5
6
9
7
17
14
19
10
16
52
5
1
1
7%
7%
7%
7%
5%
8%
6%
7%
14%
8%
7%
5%
7%
7%
10%
7%
8%
2%
6%
q
q
Fairly dissatisfied
35
17
17
7
9
11
7
5
4
3
14
12
11
6
5
31
*
2
*
4%
4%
4%
3%
3%
3%
8%
6%
6%
3%
6%
4%
4%
5%
3%
4%
1%
5%
2%
e
p
Very dissatisfied
13
10
3
1
4
5
4
2
2
*
1
2
8
1
3
12
*
1
1
2%
2%
1%
1%
1%
1%
4%
2%
3%
*%
*%
1%
3%
1%
2%
2%
*%
1%
3%
c
j
Don't know
41
20
21
3
13
14
11
10
2
6
7
11
12
5
13
34
3
3
1
5%
4%
5%
2%
5%
4%
13%
11%
4%
7%
3%
4%
4%
4%
8%
5%
4%
6%
5%
c
cde
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G).
(SINGLE CODE).
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1302
99
101
99
92
75
88
75
92
88
970
332
852
447
745
395
Effective Weighted Sample
905
95
95
95
88
72
85
72
89
84
763
153
595
326
556
310
Total
883
129
137
83
62
68
76
65
39
95
771
112
629
251
549
312
Very satisfied
447
**
64
**
**
**
**
**
**
**
411
36
314
131
274
162
51%
**
47%
**
**
**
**
**
**
**
53%
32%
50%
52%
50%
52%
k
Fairly satisfied
287
**
50
**
**
**
**
**
**
**
243
44
208
80
172
109
33%
**
37%
**
**
**
**
**
**
**
32%
39%
33%
32%
31%
35%
Neither
59
**
12
**
**
**
**
**
**
**
47
12
43
16
40
18
7%
**
9%
**
**
**
**
**
**
**
6%
11%
7%
6%
7%
6%
j
Fairly dissatisfied
35
**
3
**
**
**
**
**
**
**
29
6
28
6
25
9
4%
**
2%
**
**
**
**
**
**
**
4%
5%
5%
2%
5%
3%
Very dissatisfied
13
**
4
**
**
**
**
**
**
**
9
5
9
5
12
1
2%
**
3%
**
**
**
**
**
**
**
1%
4%
1%
2%
2%
*%
j
o
Don't know
41
**
4
**
**
**
**
**
**
**
32
9
27
14
26
13
5%
**
3%
**
**
**
**
**
**
**
4%
8%
4%
5%
5%
4%
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Yes - desktop PC
989
501
489
139
141
412
298
92
73
120
236
318
328
160
183
863
68
39
20
44%
46%
42%
45%
33%
53%
40%
25%
35%
44%
56%
56%
49%
39%
30%
46%
34%
35%
33%
b
d
cdf
d
g
gh
ghi
lmn
mn
n
pqr
Yes - laptop
1381
668
713
222
298
561
301
136
116
169
360
427
447
241
265
1172
110
63
37
61%
62%
61%
71%
71%
72%
41%
37%
56%
62%
85%
75%
67%
58%
44%
62%
56%
57%
60%
f
f
f
g
g
ghi
lmn
mn
n
p
Yes - netbook
149
77
72
24
28
78
19
9
11
15
48
52
56
22
19
126
12
7
4
7%
7%
6%
8%
7%
10%
3%
3%
5%
6%
11%
9%
8%
5%
3%
7%
6%
6%
7%
f
f
df
g
g
ghi
mn
mn
Yes - tablet computer - e.g. iPad
243
136
106
43
48
120
33
7
12
18
95
106
79
34
24
206
22
9
5
11%
13%
9%
14%
11%
15%
4%
2%
6%
7%
22%
19%
12%
8%
4%
11%
11%
8%
9%
b
f
f
f
g
g
ghi
lmn
mn
n
No
472
212
261
41
60
96
276
184
52
41
15
41
92
96
244
364
59
32
17
21%
20%
22%
13%
14%
12%
37%
50%
25%
15%
3%
7%
14%
23%
40%
19%
30%
29%
27%
cde
hij
ij
j
k
kl
klm
o
o
o
Don't know
6
3
3
-
2
-
4
1
1
2
-
*
*
*
5
6
*
*
-
*%
*%
*%
-%
*%
-%
1%
*%
*%
1%
-%
*%
*%
*%
1%
*%
*%
*%
-%
e
e
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Yes - desktop PC
989
138
156
92
70
90
110
58
36
111
845
144
627
360
640
329
44%
48%
51%
47%
44%
46%
54%
31%
38%
44%
43%
47%
50%
37%
48%
39%
gh
gh
gh
g
g
dghi
g
m
o
Yes - laptop
1381
162
203
144
107
97
141
108
55
155
1192
190
922
455
893
451
61%
57%
66%
74%
66%
49%
69%
57%
58%
62%
61%
62%
73%
46%
66%
53%
aeg
aeghi
aegh
aegh
e
m
o
Yes - netbook
149
14
30
24
9
11
8
9
9
12
129
20
113
36
110
35
7%
5%
10%
12%
6%
6%
4%
5%
9%
5%
7%
7%
9%
4%
8%
4%
afgi
adefgi
f
m
o
Yes - tablet computer - e.g. iPad
243
42
51
13
19
13
21
9
9
31
210
33
171
70
171
66
11%
15%
17%
7%
12%
6%
10%
5%
9%
12%
11%
11%
14%
7%
13%
8%
ceg
cefgh
eg
g
g
ceg
m
o
No
472
50
40
24
28
56
27
54
28
57
410
63
124
344
219
237
21%
18%
13%
13%
18%
28%
13%
28%
30%
23%
21%
21%
10%
35%
16%
28%
abcdf
abcdf
abcdf
bcf
l
n
Don't know
6
1
3
-
*
1
-
-
-
-
6
*
5
2
1
5
*%
1%
1%
-%
*%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
1%
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3434
1623
1811
429
550
1122
1331
723
394
417
454
689
980
709
1054
2033
449
483
469
Effective Weighted Sample
2335
1096
1239
285
365
787
926
493
247
282
337
488
653
470
736
1764
322
319
366
Total
2013
945
1068
270
375
661
707
364
194
253
327
460
590
379
583
1679
175
102
57
Certain to
45
17
28
7
13
16
9
6
2
2
11
15
19
5
7
34
7
3
*
2%
2%
3%
3%
4%
2%
1%
2%
1%
1%
3%
3%
3%
1%
1%
2%
4%
3%
1%
f
i
mn
mn
or
r
Very likely
93
44
49
11
29
28
25
6
4
14
33
34
30
11
18
80
5
6
2
5%
5%
5%
4%
8%
4%
4%
2%
2%
5%
10%
8%
5%
3%
3%
5%
3%
6%
3%
cef
g
ghi
mn
pr
Likely
195
109
86
24
52
82
37
21
16
27
56
64
59
37
33
160
15
15
5
10%
12%
8%
9%
14%
12%
5%
6%
8%
11%
17%
14%
10%
10%
6%
10%
9%
15%
8%
b
f
cf
f
g
ghi
lmn
n
n
opr
Unlikely
347
155
193
62
71
130
84
37
33
62
65
88
109
60
90
296
27
16
8
17%
16%
18%
23%
19%
20%
12%
10%
17%
25%
20%
19%
19%
16%
15%
18%
16%
16%
14%
f
f
f
g
gh
g
Very unlikely
422
200
222
57
69
137
159
71
48
46
59
105
119
76
121
356
33
19
14
21%
21%
21%
21%
18%
21%
23%
19%
25%
18%
18%
23%
20%
20%
21%
21%
19%
19%
24%
j
Certain not to
662
299
363
62
81
182
336
193
71
73
66
100
171
128
262
557
55
30
20
33%
32%
34%
23%
22%
28%
48%
53%
37%
29%
20%
22%
29%
34%
45%
33%
32%
29%
35%
d
cde
hij
j
j
k
k
klm
Don't know
249
122
127
48
59
87
56
29
19
28
37
52
83
61
53
196
33
12
9
12%
13%
12%
18%
16%
13%
8%
8%
10%
11%
11%
11%
14%
16%
9%
12%
19%
12%
15%
f
f
f
n
kn
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3434
205
209
234
236
226
228
241
231
223
2472
962
1568
1854
1836
1129
Effective Weighted Sample
2335
195
195
223
223
215
219
228
220
213
1942
425
1082
1329
1328
889
Total
2013
245
257
181
142
186
184
181
86
220
1742
271
1091
914
1172
784
Certain to
45
9
8
3
-
8
1
1
-
5
41
4
30
15
31
14
2%
4%
3%
2%
-%
4%
1%
1%
-%
2%
2%
1%
3%
2%
3%
2%
dfgh
dh
dh
dfgh
dh
Very likely
93
10
19
5
5
9
13
7
2
10
82
11
65
26
62
30
5%
4%
8%
3%
3%
5%
7%
4%
2%
4%
5%
4%
6%
3%
5%
4%
ch
ch
m
Likely
195
29
32
17
13
15
10
18
9
17
177
18
144
51
118
72
10%
12%
13%
9%
9%
8%
6%
10%
10%
8%
10%
7%
13%
6%
10%
9%
f
f
k
m
Unlikely
347
48
53
32
27
37
19
26
12
43
300
47
216
131
201
139
17%
20%
20%
18%
19%
20%
10%
14%
14%
20%
17%
17%
20%
14%
17%
18%
f
f
f
f
f
f
m
Very unlikely
422
37
54
56
40
44
25
36
19
45
363
58
220
199
246
162
21%
15%
21%
31%
28%
24%
14%
20%
22%
20%
21%
21%
20%
22%
21%
21%
f
abfghi
afg
af
f
Certain not to
662
65
72
57
38
46
101
83
24
70
558
104
259
400
386
255
33%
27%
28%
31%
27%
25%
55%
46%
28%
32%
32%
38%
24%
44%
33%
33%
abcdeghi
abcdehi
j
l
Don't know
249
47
19
10
19
27
13
11
19
30
220
29
157
92
129
111
12%
19%
7%
6%
13%
15%
7%
6%
23%
14%
13%
11%
14%
10%
11%
14%
bcfg
cfg
bcfg
bcdefgi
bcfg
m
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Yes - have access and use at home
1726
845
881
272
362
665
427
179
146
220
403
511
555
304
357
1474
132
77
44
77%
78%
75%
87%
86%
85%
58%
48%
71%
81%
95%
90%
83%
74%
59%
78%
67%
69%
70%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
Yes - have access but don't use at
home
52
27
25
3
12
17
20
11
6
6
4
11
12
11
16
39
7
5
1
2%
2%
2%
1%
3%
2%
3%
3%
3%
2%
1%
2%
2%
3%
3%
2%
3%
4%
2%
j
o
No do not have access at home
468
205
263
37
48
96
287
178
53
44
14
44
99
92
232
365
58
28
17
21%
19%
22%
12%
11%
12%
39%
48%
26%
16%
3%
8%
15%
22%
38%
19%
30%
25%
28%
a
cde
hij
ij
j
k
kl
klm
o
o
o
Don't know
10
5
5
*
1
3
6
3
1
1
1
*
2
6
2
8
*
2
-
*%
*%
*%
*%
*%
*%
1%
1%
*%
1%
*%
*%
*%
1%
*%
*%
*%
2%
-%
kln
opr
INTERNET ACCESS AT HOME
YES
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
79%
81%
77%
88%
88%
87%
61%
51%
74%
83%
96%
92%
85%
76%
61%
80%
70%
73%
72%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
NO
468
205
263
37
48
96
287
178
53
44
14
44
99
92
232
365
58
28
17
21%
19%
22%
12%
11%
12%
39%
48%
26%
16%
3%
8%
15%
22%
38%
19%
30%
25%
28%
a
cde
hij
ij
j
k
kl
klm
o
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Yes - have access and use at home
1726
224
255
168
132
136
175
138
63
183
1490
236
1107
614
1093
590
77%
78%
83%
87%
82%
69%
85%
73%
66%
73%
76%
78%
88%
62%
81%
69%
eh
eghi
aeghi
eghi
eghi
m
o
Yes - have access but don't use at home
52
1
9
3
1
4
4
4
4
8
47
5
25
27
32
18
2%
*%
3%
2%
1%
2%
2%
2%
5%
3%
2%
2%
2%
3%
2%
2%
a
ad
a
No do not have access at home
468
58
42
22
26
56
26
47
27
60
404
63
127
337
213
238
21%
20%
14%
12%
16%
28%
13%
25%
29%
24%
21%
21%
10%
34%
16%
28%
cf
abcdf
bcdf
abcdf
bcdf
l
n
Don't know
10
3
1
-
1
2
-
1
1
-
10
1
4
7
7
4
*%
1%
*%
-%
1%
1%
-%
*%
1%
-%
*%
*%
*%
1%
*%
*%
INTERNET ACCESS AT HOME
YES
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
79%
79%
86%
88%
83%
71%
87%
75%
71%
76%
79%
79%
90%
65%
84%
72%
h
aeghi
aeghi
egh
aeghi
m
o
NO
468
58
42
22
26
56
26
47
27
60
404
63
127
337
213
238
21%
20%
14%
12%
16%
28%
13%
25%
29%
24%
21%
21%
10%
34%
16%
28%
cf
abcdf
bcdf
abcdf
bcdf
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Your workplace
590
308
282
50
157
308
75
16
36
87
230
245
237
74
33
502
46
29
14
26%
28%
24%
16%
37%
39%
10%
4%
18%
32%
55%
43%
36%
18%
5%
27%
23%
26%
22%
b
f
cf
cf
g
gh
ghi
lmn
mn
n
Anywhere - using a 3G mobile phone/
smartphone
562
303
260
137
172
210
44
45
34
59
170
187
196
84
95
491
37
24
10
25%
28%
22%
44%
41%
27%
6%
12%
16%
22%
40%
33%
29%
20%
16%
26%
19%
21%
16%
b
ef
ef
f
g
ghi
mn
mn
n
pr
r
In someone else's home
324
161
163
92
98
95
39
45
27
46
78
93
110
50
71
271
27
18
8
14%
15%
14%
29%
23%
12%
5%
12%
13%
17%
18%
17%
16%
12%
12%
14%
14%
17%
13%
ef
ef
f
g
mn
mn
Anywhere - using Wi-Fi/ wireless
broadband and a laptop/ portable
media player/ portable games console/
tablet computer
174
108
66
25
49
74
25
19
5
20
67
73
60
22
19
156
8
7
3
8%
10%
6%
8%
12%
9%
3%
5%
3%
8%
16%
13%
9%
5%
3%
8%
4%
6%
5%
b
f
f
f
h
ghi
lmn
mn
pr
Library
115
54
61
32
32
29
22
25
8
15
19
35
36
13
31
102
7
2
3
5%
5%
5%
10%
8%
4%
3%
7%
4%
5%
4%
6%
5%
3%
5%
5%
4%
2%
5%
ef
ef
m
q
q
School/ college
114
63
51
86
12
13
3
10
3
5
15
32
50
17
14
99
8
3
4
5%
6%
4%
27%
3%
2%
*%
3%
1%
2%
4%
6%
7%
4%
2%
5%
4%
2%
6%
def
f
f
n
mn
q
q
Internet café
71
43
27
16
16
24
14
5
1
8
28
20
31
8
12
62
4
3
2
3%
4%
2%
5%
4%
3%
2%
1%
1%
3%
7%
4%
5%
2%
2%
3%
2%
3%
3%
b
f
f
ghi
mn
University
57
26
30
35
10
9
2
11
5
4
9
16
34
4
4
47
6
2
1
3%
2%
3%
11%
2%
1%
*%
3%
2%
1%
2%
3%
5%
1%
1%
3%
3%
2%
2%
def
f
f
mn
kmn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Other
19
9
10
4
3
9
3
7
4
1
4
5
5
1
8
14
3
2
1
1%
1%
1%
1%
1%
1%
*%
2%
2%
1%
1%
1%
1%
*%
1%
1%
2%
2%
1%
No, do not
1100
506
594
64
120
331
586
262
120
117
107
185
255
239
421
898
106
62
34
49%
47%
51%
20%
28%
42%
79%
71%
58%
43%
25%
33%
38%
58%
69%
48%
54%
56%
54%
a
c
cd
cde
hij
ij
j
k
kl
klm
o
o
o
EVER USE INTERNET AT HOME OR
ELSEWHERE
1834
892
942
297
396
697
444
209
162
239
412
527
589
323
395
1561
144
83
47
81%
82%
80%
95%
94%
89%
60%
56%
79%
88%
98%
93%
88%
78%
65%
83%
73%
74%
75%
ef
ef
f
g
gh
ghi
lmn
mn
n
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Your workplace
590
101
112
53
37
44
35
38
24
57
513
76
568
22
386
190
26%
35%
36%
27%
23%
22%
17%
20%
25%
23%
26%
25%
45%
2%
29%
22%
defghi
cdefghi
f
f
m
o
Anywhere - using a 3G mobile phone/
smartphone
562
97
89
59
32
42
42
50
22
59
501
62
406
154
347
206
25%
34%
29%
31%
20%
21%
20%
26%
23%
24%
26%
20%
32%
16%
26%
24%
defhi
df
def
k
m
In someone else's home
324
44
48
34
21
23
22
9
17
52
297
27
196
128
176
139
14%
15%
16%
18%
13%
12%
11%
5%
18%
21%
15%
9%
15%
13%
13%
16%
g
g
fg
g
g
g
fg
defg
k
n
Anywhere - using Wi-Fi/ wireless broadband
and a laptop/ portable media player/ portable
games console/ tablet computer
174
27
32
26
13
8
17
7
6
20
156
18
135
39
116
55
8%
9%
11%
14%
8%
4%
8%
4%
6%
8%
8%
6%
11%
4%
9%
6%
eg
eg
deghi
g
m
Library
115
43
17
6
3
1
4
2
7
19
110
6
62
52
55
56
5%
15%
6%
3%
2%
1%
2%
1%
7%
7%
6%
2%
5%
5%
4%
7%
bcdefghi
deg
defg
cdefg
k
n
School/ college
114
16
10
5
9
11
15
7
6
21
98
16
32
81
61
49
5%
5%
3%
3%
6%
5%
7%
4%
7%
8%
5%
5%
3%
8%
5%
6%
c
c
bcg
l
Internet café
71
10
19
6
5
2
3
1
5
11
63
8
47
23
42
26
3%
3%
6%
3%
3%
1%
2%
*%
5%
4%
3%
2%
4%
2%
3%
3%
g
efg
g
g
efg
eg
m
University
57
10
5
3
3
2
4
2
3
15
55
2
19
38
28
27
3%
4%
2%
1%
2%
1%
2%
1%
3%
6%
3%
1%
2%
4%
2%
3%
e
bcdefg
k
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Other
19
3
3
1
1
2
1
1
*
2
16
3
7
13
8
10
1%
1%
1%
1%
*%
1%
*%
1%
*%
1%
1%
1%
1%
1%
1%
1%
l
No, do not
1100
106
125
83
88
111
112
107
48
118
941
159
431
663
649
418
49%
37%
41%
43%
55%
56%
55%
56%
51%
47%
48%
52%
34%
67%
48%
49%
abc
abc
abc
abci
ab
a
l
EVER USE INTERNET AT HOME OR
ELSEWHERE
1834
247
269
172
135
148
176
144
67
203
1589
245
1171
657
1137
650
81%
86%
88%
89%
84%
74%
86%
76%
71%
81%
81%
80%
93%
67%
85%
76%
egh
eghi
eghi
egh
egh
h
m
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2884
1392
1492
453
560
1125
744
397
299
389
564
738
920
556
669
1772
368
369
375
Effective Weighted Sample
1993
969
1024
307
371
806
527
262
192
264
418
533
625
380
463
1549
260
246
282
Total
1834
892
942
297
396
697
444
209
162
239
412
527
589
323
395
1561
144
83
47
Every day
1287
664
623
234
291
504
258
125
105
164
337
417
431
199
240
1102
100
55
30
70%
74%
66%
79%
73%
72%
58%
60%
64%
68%
82%
79%
73%
62%
61%
71%
69%
67%
64%
b
ef
f
f
g
ghi
lmn
mn
r
Several times a week
310
131
179
38
62
115
95
35
29
46
49
76
90
67
77
261
24
14
11
17%
15%
19%
13%
16%
17%
21%
17%
18%
19%
12%
15%
15%
21%
19%
17%
17%
17%
24%
a
cde
j
j
kl
k
opq
At least once a week
106
40
66
10
20
39
37
19
9
13
15
13
38
24
31
86
9
7
3
6%
5%
7%
3%
5%
6%
8%
9%
6%
6%
4%
3%
6%
7%
8%
6%
6%
9%
7%
a
ce
j
k
k
k
o
At least once a month
51
24
27
6
11
18
15
8
5
8
3
9
15
11
16
41
6
2
1
3%
3%
3%
2%
3%
3%
3%
4%
3%
3%
1%
2%
3%
3%
4%
3%
4%
3%
3%
j
j
j
k
A few times a year
17
6
11
1
1
6
9
4
4
2
1
4
3
6
4
15
2
*
*
1%
1%
1%
*%
*%
1%
2%
2%
3%
1%
*%
1%
1%
2%
1%
1%
1%
*%
1%
de
j
j
l
Less than once a year
3
*
3
-
-
-
3
2
1
-
-
-
-
*
3
3
-
*
-
*%
*%
*%
-%
-%
-%
1%
1%
*%
-%
-%
-%
-%
*%
1%
*%
-%
*%
-%
e
l
Never
40
17
23
1
3
11
24
10
5
5
7
5
6
12
17
33
2
3
1
2%
2%
2%
*%
1%
2%
6%
5%
3%
2%
2%
1%
1%
4%
4%
2%
2%
4%
2%
cde
j
kl
kl
Don't know
21
10
11
6
8
4
3
5
5
2
1
2
7
4
8
20
*
1
*
1%
1%
1%
2%
2%
1%
1%
3%
3%
1%
*%
*%
1%
1%
2%
1%
*%
1%
*%
ef
e
j
j
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2884
198
210
217
217
171
212
183
168
196
2097
787
xx-xxxx-xxxx
1234
xx-xxxx-xxxx
860
Effective Weighted Sample
1993
190
197
207
206
163
204
174
161
188
1661
359
1140
902
1220
681
Total
1834
247
269
172
135
148
176
144
67
203
1589
245
1171
657
1137
650
Every day
1287
172
196
137
97
89
137
90
45
139
1107
180
863
420
843
414
70%
69%
73%
80%
72%
60%
78%
62%
67%
69%
70%
74%
74%
64%
74%
64%
eg
aeghi
eg
aeghi
m
o
Several times a week
310
41
49
24
22
31
16
35
11
32
272
38
192
118
163
136
17%
17%
18%
14%
16%
21%
9%
24%
17%
16%
17%
16%
16%
18%
14%
21%
f
f
f
f
cdfi
f
f
n
At least once a week
106
12
13
6
9
11
6
8
6
14
94
12
56
49
63
40
6%
5%
5%
4%
7%
8%
4%
6%
9%
7%
6%
5%
5%
7%
6%
6%
cf
l
At least once a month
51
11
7
-
3
5
2
2
3
9
47
4
28
23
25
24
3%
4%
2%
-%
2%
4%
1%
1%
5%
4%
3%
2%
2%
3%
2%
4%
c
c
c
c
cf
c
A few times a year
17
3
1
1
*
3
2
1
1
1
14
3
7
10
10
7
1%
1%
*%
1%
*%
2%
1%
1%
1%
*%
1%
1%
1%
2%
1%
1%
l
Less than once a year
3
2
-
-
-
-
1
-
-
-
3
*
-
3
1
2
*%
1%
-%
-%
-%
-%
*%
-%
-%
-%
*%
*%
-%
*%
*%
*%
l
Never
40
3
4
2
3
4
9
3
*
5
34
6
14
26
23
15
2%
1%
2%
1%
2%
3%
5%
2%
*%
3%
2%
2%
1%
4%
2%
2%
ach
l
Don't know
21
3
-
2
1
4
2
5
-
3
19
1
12
8
9
11
1%
1%
-%
1%
*%
2%
1%
3%
-%
2%
1%
1%
1%
1%
1%
2%
bh
bdh
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Ordinary phone line - dialup access
7
4
4
*
1
2
4
1
-
1
2
2
*
3
2
6
-
*
1
*%
*%
*%
*%
*%
*%
1%
1%
-%
1%
1%
*%
*%
1%
1%
*%
-%
*%
2%
l
op
Fixed Broadband ADSL through a
phone line or cable service - perhaps
using a Wi-Fi router,
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
91%
90%
92%
84%
85%
95%
95%
78%
89%
89%
96%
95%
92%
92%
83%
91%
91%
86%
91%
cd
cd
g
g
ghi
ln
n
n
q
q
Mobile Broadband from a mobile
network - connecting via a USB stick
or dongle, or built in connectivity in a
laptop or netbook or tablet computer
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
16%
18%
15%
24%
23%
15%
8%
19%
15%
17%
18%
17%
15%
17%
17%
16%
17%
21%
10%
b
ef
ef
f
r
r
or
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile
network
456
242
213
118
142
161
35
51
29
55
148
130
159
72
96
390
25
23
18
26%
28%
24%
43%
38%
24%
8%
27%
19%
25%
36%
25%
28%
23%
26%
26%
18%
29%
40%
b
ef
ef
f
ghi
p
p
opq
ISDN line - mid speed access, allows
you to make voice calls at the same
time as using the internet
6
4
2
1
-
2
3
-
1
-
1
3
1
1
1
6
-
-
-
*%
*%
*%
*%
-%
*%
1%
-%
*%
-%
*%
1%
*%
*%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
TOTAL NARROWBAND
14
8
6
1
1
4
7
1
1
1
4
5
2
4
3
13
-
*
1
1%
1%
1%
1%
*%
1%
2%
1%
*%
1%
1%
1%
*%
1%
1%
1%
-%
*%
2%
p
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1766
867
899
274
372
679
442
188
151
224
405
519
566
311
369
1505
138
79
44
99%
99%
99%
100%
100%
100%
99%
98%
99%
99%
100%
99%
100%
99%
99%
99%
100%
97%
98%
m
qr
q
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
97%
97%
97%
94%
94%
99%
98%
92%
96%
96%
99%
99%
97%
97%
94%
97%
97%
93%
95%
cd
cd
g
ghi
n
n
n
q
MOBILE BROADBAND ONLY
105
57
47
28
34
27
15
25
11
15
11
19
29
16
41
89
8
6
2
6%
7%
5%
10%
9%
4%
3%
13%
7%
7%
3%
4%
5%
5%
11%
6%
6%
8%
4%
ef
ef
ij
j
j
klm
Other
1
*
1
*
-
1
1
1
-
-
*
*
*
1
-
1
-
1
-
*%
*%
*%
*%
-%
*%
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
-%
1%
-%
o
Don't know
5
2
2
1
*
1
2
1
1
*
-
1
1
1
2
2
1
2
*
*%
*%
*%
*%
*%
*%
*%
1%
1%
*%
-%
*%
*%
*%
*%
*%
*%
2%
1%
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Ordinary phone line - dialup access
7
-
3
-
-
1
-
1
-
1
5
3
4
3
4
2
*%
-%
1%
-%
-%
1%
-%
1%
-%
*%
*%
1%
*%
1%
*%
*%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router,
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
91%
92%
93%
94%
88%
87%
98%
85%
92%
89%
91%
93%
93%
87%
93%
88%
g
deg
abdeghi
m
o
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or
tablet computer
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
16%
16%
18%
13%
21%
18%
11%
12%
14%
20%
17%
12%
17%
15%
14%
21%
f
cfg
f
k
n
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
456
42
71
52
34
52
30
40
26
43
409
46
324
130
279
158
26%
19%
27%
30%
26%
37%
17%
28%
38%
23%
27%
19%
29%
20%
25%
26%
f
af
f
adfi
af
abdfgi
k
m
ISDN line - mid speed access, allows you to
make voice calls at the same time as using
the internet
6
1
1
1
-
-
2
-
*
1
6
-
4
3
5
1
*%
1%
*%
*%
-%
-%
1%
-%
1%
1%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
TOTAL NARROWBAND
14
1
5
1
-
1
2
1
*
2
11
3
8
6
9
4
1%
1%
2%
*%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1766
225
262
171
133
139
179
140
66
189
1528
238
1126
634
1119
604
99%
100%
99%
100%
100%
99%
100%
99%
99%
99%
99%
99%
100%
99%
99%
99%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
97%
99%
98%
98%
98%
95%
100%
91%
98%
96%
97%
98%
98%
95%
97%
97%
eg
g
g
g
egi
g
m
MOBILE BROADBAND ONLY
105
16
12
7
14
10
3
8
4
13
93
12
50
55
48
55
6%
7%
5%
4%
10%
7%
2%
6%
6%
7%
6%
5%
4%
9%
4%
9%
f
bcf
f
f
f
f
l
n
Other
1
-
-
-
-
1
-
-
-
-
1
*
1
1
1
*
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Don't know
5
-
-
-
-
-
-
1
1
1
4
1
2
3
2
2
*%
-%
-%
-%
-%
-%
-%
1%
1%
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Ordinary phone line - dialup access
7
4
4
*
1
2
4
1
-
1
2
2
*
3
2
6
-
*
1
*%
*%
*%
*%
*%
*%
1%
*%
-%
*%
1%
*%
*%
1%
*%
*%
-%
*%
1%
op
Fixed Broadband ADSL through a
phone line or cable service - perhaps
using a Wi-Fi router,
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
72%
73%
71%
74%
75%
83%
57%
40%
66%
74%
93%
88%
78%
70%
51%
73%
64%
63%
66%
f
f
cdf
g
gh
ghi
lmn
mn
n
pqr
Mobile Broadband from a mobile
network - connecting via a USB stick
or dongle, or built in connectivity in a
laptop or netbook or tablet computer
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
13%
14%
11%
21%
20%
13%
5%
10%
11%
14%
17%
15%
13%
13%
10%
13%
12%
16%
7%
b
ef
ef
f
gh
n
r
r
r
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile
network
456
242
213
118
142
161
35
51
29
55
148
130
159
72
96
390
25
23
18
20%
22%
18%
38%
34%
21%
5%
14%
14%
20%
35%
23%
24%
17%
16%
21%
13%
21%
29%
b
ef
ef
f
g
ghi
mn
mn
p
p
opq
ISDN line - mid speed access, allows
you to make voice calls at the same
time as using the internet
6
4
2
1
-
2
3
-
1
-
1
3
1
1
1
6
-
-
-
*%
*%
*%
*%
-%
*%
*%
-%
*%
-%
*%
1%
*%
*%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
TOTAL NARROWBAND
14
8
6
1
1
4
7
1
1
1
4
5
2
4
3
13
-
*
1
1%
1%
1%
*%
*%
1%
1%
*%
*%
*%
1%
1%
*%
1%
*%
1%
-%
*%
1%
p
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1766
867
899
274
372
679
442
188
151
224
405
519
566
311
369
1505
138
79
44
78%
80%
77%
88%
88%
87%
60%
51%
73%
83%
96%
92%
85%
75%
61%
80%
70%
71%
71%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
76%
78%
75%
83%
83%
86%
59%
47%
71%
80%
96%
91%
82%
74%
57%
78%
68%
68%
69%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
MOBILE BROADBAND ONLY
105
57
47
28
34
27
15
25
11
15
11
19
29
16
41
89
8
6
2
5%
5%
4%
9%
8%
3%
2%
7%
5%
6%
3%
3%
4%
4%
7%
5%
4%
6%
3%
ef
ef
j
j
klm
Other
1
*
1
*
-
1
1
1
-
-
*
*
*
1
-
1
-
1
-
*%
*%
*%
*%
-%
*%
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
-%
1%
-%
o
Don't know
5
2
2
1
*
1
2
1
1
*
-
1
1
1
2
2
1
2
*
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
1%
1%
o
o
No internet access at home
468
205
263
37
48
96
287
178
53
44
14
44
99
92
232
365
58
28
17
21%
19%
22%
12%
11%
12%
39%
48%
26%
16%
3%
8%
15%
22%
38%
19%
30%
25%
28%
a
cde
hij
ij
j
k
kl
klm
o
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Ordinary phone line - dialup access
7
-
3
-
-
1
-
1
-
1
5
3
4
3
4
2
*%
-%
1%
-%
-%
*%
-%
1%
-%
*%
*%
1%
*%
*%
*%
*%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router,
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
72%
72%
80%
83%
73%
62%
85%
64%
65%
68%
71%
73%
84%
57%
78%
63%
e
eghi
adeghi
egh
adeghi
m
o
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or
tablet computer
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
13%
12%
15%
12%
18%
13%
10%
9%
10%
15%
13%
10%
15%
10%
12%
15%
g
fgh
g
k
m
n
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
456
42
71
52
34
52
30
40
26
43
409
46
324
130
279
158
20%
15%
23%
27%
21%
26%
15%
21%
27%
17%
21%
15%
26%
13%
21%
19%
af
afi
afi
afi
k
m
ISDN line - mid speed access, allows you to
make voice calls at the same time as using
the internet
6
1
1
1
-
-
2
-
*
1
6
-
4
3
5
1
*%
*%
*%
*%
-%
-%
1%
-%
*%
1%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
TOTAL NARROWBAND
14
1
5
1
-
1
2
1
*
2
11
3
8
6
9
4
1%
*%
2%
*%
-%
*%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1766
225
262
171
133
139
179
140
66
189
1528
238
1126
634
1119
604
78%
79%
85%
88%
83%
70%
87%
74%
70%
76%
78%
78%
89%
64%
83%
71%
eh
eghi
aeghi
eghi
aeghi
m
o
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
76%
78%
84%
87%
82%
67%
87%
69%
69%
73%
76%
77%
88%
62%
81%
69%
egh
eghi
aeghi
eghi
aeghi
m
o
MOBILE BROADBAND ONLY
105
16
12
7
14
10
3
8
4
13
93
12
50
55
48
55
5%
6%
4%
4%
9%
5%
2%
4%
4%
5%
5%
4%
4%
6%
4%
6%
f
bcf
f
f
l
n
Other
1
-
-
-
-
1
-
-
-
-
1
*
1
1
1
*
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Don't know
5
-
-
-
-
-
-
1
1
1
4
1
2
3
2
2
*%
-%
-%
-%
-%
-%
-%
*%
1%
*%
*%
*%
*%
*%
*%
*%
No internet access at home
468
58
42
22
26
56
26
47
27
60
404
63
127
337
213
238
21%
20%
14%
12%
16%
28%
13%
25%
29%
24%
21%
21%
10%
34%
16%
28%
cf
abcdf
bcdf
abcdf
bcdf
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
431
236
195
96
107
166
61
70
45
52
100
110
135
79
107
264
69
63
35
Effective Weighted Sample
303
165
138
68
78
119
42
45
26
39
72
82
92
58
73
231
45
48
30
Total
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
Yes
263
144
119
**
80
86
**
**
**
**
68
79
79
**
55
219
**
**
**
91%
92%
90%
**
95%
86%
**
**
**
**
93%
92%
90%
**
89%
90%
**
**
**
No
24
11
13
**
4
14
**
**
**
**
5
7
8
**
6
22
**
**
**
8%
7%
10%
**
5%
14%
**
**
**
**
7%
8%
9%
**
9%
9%
**
**
**
Don't know
1
1
*
**
-
*
**
**
**
**
-
-
*
**
1
1
**
**
**
1%
1%
*%
**
-%
*%
**
**
**
**
-%
-%
*%
**
2%
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
431
26
37
28
44
28
22
22
22
35
331
100
265
165
232
164
Effective Weighted Sample
303
25
34
27
42
27
21
21
21
34
263
45
184
126
165
130
Total
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
Yes
263
**
**
**
**
**
**
**
**
**
237
26
175
87
141
118
91%
**
**
**
**
**
**
**
**
**
91%
88%
91%
92%
90%
93%
No
24
**
**
**
**
**
**
**
**
**
21
3
17
7
16
8
8%
**
**
**
**
**
**
**
**
**
8%
11%
9%
8%
10%
6%
Don't know
1
**
**
**
**
**
**
**
**
**
1
*
1
-
*
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
1%
-%
*%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
394
218
176
94
101
145
53
65
43
45
92
99
123
74
98
236
67
60
31
Effective Weighted Sample
275
151
124
66
73
102
36
41
24
33
66
74
83
55
66
207
44
46
26
Total
263
144
119
65
80
86
31
34
22
32
68
79
79
49
55
219
23
17
4
I always use in the home
58
27
31
**
20
18
**
**
**
**
**
**
14
**
**
47
**
**
**
22%
19%
26%
**
25%
21%
**
**
**
**
**
**
18%
**
**
21%
**
**
**
I mainly use in the home
31
16
15
**
8
13
**
**
**
**
**
**
4
**
**
27
**
**
**
12%
11%
13%
**
10%
15%
**
**
**
**
**
**
5%
**
**
12%
**
**
**
I use equally in the home and outside
the home
122
71
51
**
41
33
**
**
**
**
**
**
53
**
**
101
**
**
**
46%
50%
43%
**
51%
38%
**
**
**
**
**
**
67%
**
**
46%
**
**
**
I mainly use outside the home
31
16
15
**
7
11
**
**
**
**
**
**
5
**
**
26
**
**
**
12%
11%
13%
**
9%
13%
**
**
**
**
**
**
6%
**
**
12%
**
**
**
I always use outside the home
18
11
7
**
3
10
**
**
**
**
**
**
2
**
**
17
**
**
**
7%
8%
6%
**
4%
12%
**
**
**
**
**
**
3%
**
**
8%
**
**
**
Don't know
2
1
*
**
*
1
**
**
**
**
**
**
1
**
**
-
**
**
**
1%
1%
*%
**
*%
1%
**
**
**
**
**
**
1%
**
**
-%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
394
25
35
25
39
23
22
21
18
28
303
91
242
151
212
151
Effective Weighted Sample
275
24
32
24
37
22
21
20
17
27
239
40
165
115
149
119
Total
263
34
44
21
25
21
19
17
7
31
237
26
175
87
141
118
I always use in the home
58
**
**
**
**
**
**
**
**
**
53
**
33
25
29
28
22%
**
**
**
**
**
**
**
**
**
22%
**
19%
29%
21%
24%
l
I mainly use in the home
31
**
**
**
**
**
**
**
**
**
29
**
13
18
15
15
12%
**
**
**
**
**
**
**
**
**
12%
**
8%
20%
11%
13%
l
I use equally in the home and outside the
home
122
**
**
**
**
**
**
**
**
**
107
**
84
38
62
59
46%
**
**
**
**
**
**
**
**
**
45%
**
48%
43%
44%
50%
I mainly use outside the home
31
**
**
**
**
**
**
**
**
**
30
**
27
4
20
11
12%
**
**
**
**
**
**
**
**
**
13%
**
16%
5%
15%
9%
m
I always use outside the home
18
**
**
**
**
**
**
**
**
**
16
**
17
1
13
4
7%
**
**
**
**
**
**
**
**
**
7%
**
10%
1%
10%
4%
m
Don't know
2
**
**
**
**
**
**
**
**
**
1
**
1
1
1
1
1%
**
**
**
**
**
**
**
**
**
1%
**
*%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
287
163
124
73
68
109
36
40
23
32
83
84
92
51
60
182
49
36
20
Effective Weighted Sample
207
118
89
54
52
77
26
27
14
24
59
62
65
39
41
160
32
28
17
Total
203
116
87
53
59
67
24
24
13
21
61
66
64
35
38
172
17
11
2
When travelling (e.g. on a train or in a
car)
131
78
53
**
**
41
**
**
**
**
**
**
**
**
**
108
**
**
**
64%
67%
61%
**
**
62%
**
**
**
**
**
**
**
**
**
63%
**
**
**
Indoor public spaces (e.g.
pub/restaurant/ theatre/ shopping
centre)
115
70
45
**
**
31
**
**
**
**
**
**
**
**
**
93
**
**
**
57%
60%
52%
**
**
47%
**
**
**
**
**
**
**
**
**
54%
**
**
**
Outdoors
109
67
41
**
**
32
**
**
**
**
**
**
**
**
**
89
**
**
**
54%
58%
48%
**
**
49%
**
**
**
**
**
**
**
**
**
52%
**
**
**
In other people's home (e.g. friends/
family)
92
47
45
**
**
28
**
**
**
**
**
**
**
**
**
75
**
**
**
45%
41%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
43%
**
**
**
At your work place
73
50
24
**
**
26
**
**
**
**
**
**
**
**
**
60
**
**
**
36%
43%
27%
**
**
39%
**
**
**
**
**
**
**
**
**
35%
**
**
**
b
Other
8
4
4
**
**
2
**
**
**
**
**
**
**
**
**
6
**
**
**
4%
4%
5%
**
**
3%
**
**
**
**
**
**
**
**
**
4%
**
**
**
Don't know
2
2
1
**
**
2
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
1%
1%
**
**
2%
**
**
**
**
**
**
**
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
o
Unweighted total
287
17
29
19
32
14
20
14
12
25
223
64
191
95
156
111
Effective Weighted Sample
207
17
27
18
30
13
19
13
12
24
180
30
133
77
113
89
Total
203
23
37
16
21
13
18
11
5
27
182
20
141
61
111
89
When travelling (e.g. on a train or in a car)
131
**
**
**
**
**
**
**
**
**
117
**
91
**
74
55
64%
**
**
**
**
**
**
**
**
**
64%
**
64%
**
67%
62%
Indoor public spaces (e.g. pub/restaurant/
theatre/ shopping centre)
115
**
**
**
**
**
**
**
**
**
104
**
76
**
58
56
57%
**
**
**
**
**
**
**
**
**
57%
**
54%
**
52%
62%
Outdoors
109
**
**
**
**
**
**
**
**
**
100
**
79
**
61
47
54%
**
**
**
**
**
**
**
**
**
55%
**
56%
**
55%
53%
In other people's home (e.g. friends/ family)
92
**
**
**
**
**
**
**
**
**
85
**
55
**
50
40
45%
**
**
**
**
**
**
**
**
**
46%
**
39%
**
45%
45%
At your work place
73
**
**
**
**
**
**
**
**
**
67
**
63
**
41
31
36%
**
**
**
**
**
**
**
**
**
37%
**
45%
**
37%
35%
Other
8
**
**
**
**
**
**
**
**
**
8
**
3
**
5
3
4%
**
**
**
**
**
**
**
**
**
4%
**
2%
**
5%
4%
Don't know
2
**
**
**
**
**
**
**
**
**
2
**
1
**
1
1
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Virgin Media (NTL/ Telewest/
Blueyonder)
392
200
192
65
69
164
93
45
37
50
92
113
124
73
82
349
25
12
5
22%
23%
21%
24%
19%
24%
21%
24%
25%
22%
23%
22%
22%
23%
22%
23%
18%
15%
11%
d
qr
r
BT Total Broadband/ BT Yahoo/ BT
Openworld
348
171
177
53
46
142
108
24
27
41
97
118
126
51
53
288
33
15
12
20%
20%
19%
19%
12%
21%
24%
13%
18%
18%
24%
23%
22%
16%
14%
19%
24%
18%
27%
d
d
d
g
mn
mn
oq
Sky
310
146
164
42
97
122
49
33
27
44
71
88
98
65
59
257
23
22
8
17%
17%
18%
15%
26%
18%
11%
17%
17%
19%
17%
17%
17%
21%
16%
17%
17%
27%
17%
cef
f
opr
Talk Talk (Carphone Warehouse)
237
119
117
21
41
98
76
27
16
30
54
72
75
40
49
211
12
8
5
13%
14%
13%
8%
11%
14%
17%
14%
10%
13%
13%
14%
13%
13%
13%
14%
9%
9%
12%
c
cd
p
Orange
63
27
36
18
11
21
13
10
8
10
12
11
24
9
20
53
6
3
1
4%
3%
4%
7%
3%
3%
3%
5%
5%
4%
3%
2%
4%
3%
5%
4%
5%
4%
1%
def
k
r
BT (other/ unspecified)
59
24
36
10
12
18
19
4
3
4
12
26
13
9
12
51
6
2
1
3%
3%
4%
4%
3%
3%
4%
2%
2%
2%
3%
5%
2%
3%
3%
3%
4%
2%
3%
l
AOL
55
35
20
3
8
25
20
3
6
10
13
20
13
12
11
42
8
4
1
3%
4%
2%
1%
2%
4%
4%
2%
4%
5%
3%
4%
2%
4%
3%
3%
6%
5%
3%
b
c
c
o
BT Infinity
50
23
28
6
11
20
14
3
2
9
18
18
14
10
8
37
4
4
5
3%
3%
3%
2%
3%
3%
3%
2%
1%
4%
4%
3%
2%
3%
2%
2%
3%
5%
11%
gh
o
opq
O2
49
26
24
9
15
15
10
9
7
3
6
9
17
8
15
41
5
1
2
3%
3%
3%
3%
4%
2%
2%
5%
5%
1%
2%
2%
3%
3%
4%
3%
4%
1%
5%
ij
ij
k
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
'3'
41
23
18
9
11
13
8
11
4
5
4
6
11
8
17
36
2
2
1
2%
3%
2%
3%
3%
2%
2%
6%
2%
2%
1%
1%
2%
2%
5%
2%
1%
3%
3%
ij
kl
Plusnet
29
10
19
4
8
8
8
2
4
3
6
11
10
7
1
26
2
1
*
2%
1%
2%
2%
2%
1%
2%
1%
3%
1%
1%
2%
2%
2%
*%
2%
1%
1%
1%
n
n
n
T-Mobile
22
9
13
5
14
3
-
3
4
4
-
2
4
3
13
18
3
2
-
1%
1%
1%
2%
4%
*%
-%
2%
2%
2%
-%
*%
1%
1%
3%
1%
2%
2%
-%
ef
ef
j
j
j
klm
r
r
Vodafone
16
8
8
2
9
4
1
4
1
4
2
3
7
2
4
13
1
2
1
1%
1%
1%
1%
2%
1%
*%
2%
1%
2%
*%
1%
1%
1%
1%
1%
1%
2%
1%
ef
Other
63
30
34
10
14
21
17
8
6
8
13
16
21
13
13
55
4
3
*
4%
3%
4%
4%
4%
3%
4%
4%
4%
3%
3%
3%
4%
4%
3%
4%
3%
4%
1%
r
Don't know
43
21
22
17
5
7
13
6
2
2
7
10
11
6
15
36
3
2
1
2%
2%
2%
6%
1%
1%
3%
3%
1%
1%
2%
2%
2%
2%
4%
2%
2%
3%
2%
def
e
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Virgin Media (NTL/ Telewest/ Blueyonder)
392
46
56
24
36
28
32
47
16
64
383
8
254
136
225
162
22%
20%
21%
14%
27%
20%
18%
33%
23%
34%
25%
4%
22%
21%
20%
27%
cf
abcef
c
abcefh
k
n
BT Total Broadband/ BT Yahoo/ BT
Openworld
348
30
59
48
26
29
38
23
13
22
264
84
223
124
256
80
20%
13%
22%
28%
19%
21%
21%
16%
20%
11%
17%
35%
20%
19%
23%
13%
ai
adgi
i
i
ai
i
j
o
Sky
310
47
42
16
21
24
37
17
15
38
281
28
223
85
175
127
17%
21%
16%
10%
16%
17%
21%
12%
22%
20%
18%
12%
20%
13%
16%
21%
cg
c
cg
cg
cg
k
m
n
Talk Talk (Carphone Warehouse)
237
38
25
29
17
19
28
19
7
30
207
29
140
97
157
74
13%
17%
9%
17%
13%
13%
16%
13%
11%
16%
13%
12%
12%
15%
14%
12%
b
b
Orange
63
2
12
10
4
8
7
2
3
5
50
14
40
23
44
19
4%
1%
5%
6%
3%
6%
4%
1%
5%
3%
3%
6%
4%
4%
4%
3%
ag
ag
ag
j
BT (other/ unspecified)
59
3
16
14
6
5
2
2
2
-
45
14
37
22
47
11
3%
1%
6%
8%
5%
4%
1%
1%
4%
-%
3%
6%
3%
3%
4%
2%
afgi
afgi
fi
i
i
j
o
AOL
55
11
2
3
3
5
5
3
2
8
46
9
33
23
34
20
3%
5%
1%
2%
2%
4%
3%
2%
3%
4%
3%
4%
3%
4%
3%
3%
b
b
b
BT Infinity
50
9
4
2
1
2
11
-
3
5
36
15
32
18
37
8
3%
4%
2%
1%
1%
1%
6%
-%
5%
2%
2%
6%
3%
3%
3%
1%
dg
bcdeg
cdg
g
j
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
O2
49
6
9
3
3
4
1
3
2
9
46
4
30
20
27
21
3%
3%
4%
2%
2%
3%
*%
2%
3%
5%
3%
1%
3%
3%
2%
3%
f
f
f
'3'
41
7
7
3
4
2
1
8
1
2
36
5
19
23
19
21
2%
3%
3%
2%
3%
2%
*%
6%
1%
1%
2%
2%
2%
4%
2%
4%
f
f
cfhi
l
n
Plusnet
29
2
4
7
2
2
4
3
*
2
22
7
20
9
20
9
2%
1%
1%
4%
2%
1%
2%
2%
*%
1%
1%
3%
2%
1%
2%
1%
ah
T-Mobile
22
7
1
1
2
3
1
2
*
1
21
1
11
11
10
12
1%
3%
1%
*%
1%
2%
*%
1%
1%
1%
1%
*%
1%
2%
1%
2%
cf
n
Vodafone
16
2
3
-
-
2
1
2
1
2
14
2
9
7
11
5
1%
1%
1%
-%
-%
1%
*%
2%
2%
1%
1%
1%
1%
1%
1%
1%
c
Other
63
10
14
6
7
3
5
10
1
1
49
14
42
22
41
22
4%
4%
5%
4%
5%
2%
3%
7%
1%
*%
3%
6%
4%
3%
4%
4%
i
hi
i
hi
efhi
j
Don't know
43
6
11
4
1
3
6
2
1
2
37
6
19
23
25
16
2%
3%
4%
2%
1%
2%
3%
2%
1%
1%
2%
2%
2%
4%
2%
3%
d
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2294
1105
1189
339
407
965
581
220
210
317
509
628
748
474
442
1423
290
281
300
Effective Weighted Sample
1585
773
813
228
265
692
416
143
137
210
377
451
509
322
307
1243
202
185
224
Total
1467
719
747
225
289
599
353
117
121
184
369
441
479
275
270
1256
110
63
37
1
111
41
70
15
28
43
26
29
17
10
9
17
33
15
45
91
8
8
5
8%
6%
9%
7%
10%
7%
7%
25%
14%
5%
3%
4%
7%
6%
17%
7%
7%
12%
14%
a
hij
ij
k
klm
o
op
2
848
428
420
60
195
344
249
61
74
118
242
286
266
153
142
715
74
40
19
58%
59%
56%
27%
67%
57%
71%
52%
61%
64%
66%
65%
55%
56%
53%
57%
67%
64%
50%
ce
c
ce
g
g
lmn
or
r
3
272
132
141
63
41
113
56
18
17
34
72
70
91
64
47
241
16
8
7
19%
18%
19%
28%
14%
19%
16%
15%
14%
19%
19%
16%
19%
23%
18%
19%
14%
13%
19%
def
k
q
4
175
90
86
65
18
79
14
7
9
17
29
52
62
35
26
154
10
6
5
12%
12%
11%
29%
6%
13%
4%
6%
7%
9%
8%
12%
13%
13%
10%
12%
9%
10%
13%
def
df
5 or more
57
27
29
22
8
19
7
2
3
4
16
15
25
8
9
52
3
1
1
4%
4%
4%
10%
3%
3%
2%
1%
2%
2%
4%
3%
5%
3%
3%
4%
3%
1%
3%
def
Don't know
4
2
2
1
*
1
1
*
1
*
-
1
2
*
*
3
*
*
*
*%
*%
*%
1%
*%
*%
*%
*%
1%
*%
-%
*%
1%
*%
*%
*%
*%
*%
1%
Mean number of people
2.4
2.5
2.4
3.0
2.2
2.4
2.2
2.0
2.2
2.4
2.5
2.4
2.5
2.5
2.2
2.5
2.3
2.2
2.3
b
def
df
gh
gh
n
n
n
pqr
Standard deviation
1.00
.97
1.03
1.30
.87
.97
.77
.97
.94
.88
.88
.91
1.06
.94
1.08
1.01
.88
.95
1.08
Standard error
.02
.03
.03
.07
.04
.03
.03
.07
.06
.05
.04
.04
.04
.04
.05
.03
.05
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2294
147
174
181
170
133
195
138
139
146
1663
631
1368
919
1355
639
Effective Weighted Sample
1585
141
163
173
161
127
187
132
133
140
1314
293
953
669
1008
505
Total
1467
184
226
144
108
114
162
109
55
155
1264
202
977
484
948
481
1
111
13
12
11
11
4
9
14
3
13
96
16
56
55
62
44
8%
7%
5%
8%
10%
3%
6%
13%
5%
8%
8%
8%
6%
11%
7%
9%
e
befh
l
2
848
85
143
78
61
62
95
69
32
90
730
117
586
259
582
247
58%
46%
63%
54%
56%
55%
59%
63%
59%
58%
58%
58%
60%
53%
61%
51%
a
a
a
a
a
m
o
3
272
39
37
30
25
28
34
18
10
22
233
39
184
86
169
96
19%
21%
16%
21%
23%
24%
21%
16%
17%
14%
18%
19%
19%
18%
18%
20%
i
4
175
35
27
17
8
13
19
6
7
23
152
23
115
60
104
67
12%
19%
12%
12%
7%
12%
12%
5%
13%
15%
12%
11%
12%
12%
11%
14%
dg
g
dg
5 or more
57
12
8
8
3
7
5
2
2
5
51
6
35
22
31
25
4%
6%
4%
6%
2%
6%
3%
2%
4%
3%
4%
3%
4%
4%
3%
5%
g
Don't know
4
-
-
-
1
-
-
1
1
1
3
1
2
2
2
2
*%
-%
-%
-%
1%
-%
-%
1%
1%
1%
*%
1%
*%
*%
*%
*%
Mean number of people
2.4
2.6
2.5
2.5
2.3
2.6
2.5
2.1
2.5
2.4
2.4
2.4
2.4
2.4
2.4
2.5
dgi
g
g
dg
g
g
g
n
Standard deviation
1.00
1.10
.95
1.06
.94
1.15
.93
.82
1.09
1.01
1.01
.95
.97
1.07
.95
1.10
Standard error
.02
.09
.07
.08
.07
.10
.07
.07
.09
.08
.02
.04
.03
.04
.03
.04
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
384
205
179
93
98
150
42
54
42
44
89
97
118
74
95
240
60
55
29
Effective Weighted Sample
272
144
128
66
71
107
30
33
25
35
65
71
81
55
66
209
39
42
25
Total
260
137
122
66
77
89
28
28
23
34
63
74
78
50
58
220
21
15
4
1
55
27
28
**
**
19
**
**
**
**
**
**
21
**
**
46
**
**
**
21%
19%
23%
**
**
21%
**
**
**
**
**
**
27%
**
**
21%
**
**
**
2
118
66
53
**
**
44
**
**
**
**
**
**
27
**
**
98
**
**
**
45%
48%
43%
**
**
50%
**
**
**
**
**
**
35%
**
**
44%
**
**
**
3
32
18
14
**
**
6
**
**
**
**
**
**
11
**
**
28
**
**
**
12%
13%
12%
**
**
7%
**
**
**
**
**
**
14%
**
**
13%
**
**
**
4
25
11
14
**
**
8
**
**
**
**
**
**
12
**
**
20
**
**
**
10%
8%
11%
**
**
9%
**
**
**
**
**
**
15%
**
**
9%
**
**
**
5 or more
8
5
3
**
**
3
**
**
**
**
**
**
5
**
**
8
**
**
**
3%
4%
3%
**
**
4%
**
**
**
**
**
**
7%
**
**
4%
**
**
**
Don't know
21
11
10
**
**
8
**
**
**
**
**
**
2
**
**
20
**
**
**
8%
8%
8%
**
**
9%
**
**
**
**
**
**
3%
**
**
9%
**
**
**
Mean number of people
2.0
2.1
2.0
**
**
2.0
**
**
**
**
**
**
2.3
**
**
2.0
**
**
**
Standard deviation
1.18
1.19
1.17
**
**
1.17
**
**
**
**
**
**
1.35
**
**
1.21
**
**
**
Standard error
.06
.08
.09
**
**
.10
**
**
**
**
**
**
.12
**
**
.08
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
384
22
34
27
42
25
20
20
20
30
297
87
240
143
212
143
Effective Weighted Sample
272
21
31
26
40
24
19
19
19
29
235
40
167
110
151
113
Total
260
30
43
22
27
23
18
16
8
33
233
27
176
83
143
113
1
55
**
**
**
**
**
**
**
**
**
51
**
36
18
31
23
21%
**
**
**
**
**
**
**
**
**
22%
**
20%
22%
22%
20%
2
118
**
**
**
**
**
**
**
**
**
102
**
90
28
67
50
45%
**
**
**
**
**
**
**
**
**
44%
**
51%
33%
47%
44%
m
3
32
**
**
**
**
**
**
**
**
**
31
**
17
15
19
13
12%
**
**
**
**
**
**
**
**
**
13%
**
10%
18%
13%
11%
l
4
25
**
**
**
**
**
**
**
**
**
21
**
12
13
15
9
10%
**
**
**
**
**
**
**
**
**
9%
**
7%
16%
11%
8%
l
5 or more
8
**
**
**
**
**
**
**
**
**
8
**
6
3
3
5
3%
**
**
**
**
**
**
**
**
**
4%
**
3%
3%
2%
4%
Don't know
21
**
**
**
**
**
**
**
**
**
20
**
15
6
7
13
8%
**
**
**
**
**
**
**
**
**
9%
**
9%
7%
5%
12%
n
Mean number of people
2.0
**
**
**
**
**
**
**
**
**
2.0
**
2.0
2.2
2.1
2.0
l
Standard deviation
1.18
**
**
**
**
**
**
**
**
**
1.20
**
1.12
1.29
1.09
1.29
Standard error
.06
**
**
**
**
**
**
**
**
**
.07
**
.07
.11
.08
.11
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Sending and receiving e-mail
1567
772
795
242
340
607
378
141
129
206
393
487
520
277
284
1350
113
69
36
88%
89%
88%
88%
91%
89%
84%
74%
85%
91%
97%
93%
92%
88%
76%
89%
82%
84%
80%
f
f
g
gh
ghi
mn
mn
n
pqr
General surfing/ browsing the internet
1553
770
783
243
331
606
372
149
131
207
378
469
522
269
292
1323
120
71
39
87%
88%
86%
88%
89%
89%
83%
78%
86%
92%
93%
90%
92%
85%
78%
87%
87%
86%
87%
f
f
f
g
g
gh
mn
mn
n
Purchasing goods/services/ tickets etc.
1298
627
671
183
284
526
305
113
111
169
355
416
432
229
221
1103
108
55
32
73%
72%
74%
66%
76%
77%
68%
59%
73%
75%
87%
80%
76%
73%
59%
73%
78%
67%
72%
cf
cf
g
g
ghi
mn
n
n
q
Banking
1114
549
564
160
262
464
227
83
82
149
327
396
381
193
144
972
76
40
25
63%
63%
62%
58%
70%
68%
51%
44%
54%
66%
80%
76%
67%
61%
39%
64%
55%
49%
56%
f
cf
cf
g
gh
ghi
lmn
n
n
pqr
Using social networking sites (such as
MySpace, Facebook or Bebo)
1103
499
604
239
263
454
147
114
100
130
275
307
374
191
232
928
90
57
29
62%
57%
67%
87%
70%
67%
33%
60%
66%
57%
68%
59%
66%
60%
62%
61%
65%
69%
65%
a
def
f
f
gi
k
o
Finding/ downloading information for
personal reasons e.g. information,
news, weather
1069
567
502
138
205
443
283
87
86
129
303
388
367
159
155
930
74
43
23
60%
65%
55%
50%
55%
65%
63%
45%
56%
57%
74%
74%
65%
50%
41%
61%
54%
52%
51%
b
cd
cd
g
g
ghi
lmn
mn
n
pqr
Finding/ downloading information for
work/ business
820
425
395
115
194
351
160
48
57
89
281
319
289
126
86
714
54
35
17
46%
49%
44%
42%
52%
51%
36%
25%
37%
39%
69%
61%
51%
40%
23%
47%
39%
43%
37%
b
cf
cf
g
g
ghi
lmn
mn
n
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
765
402
363
161
187
314
104
72
64
80
217
231
277
122
136
661
56
26
22
43%
46%
40%
58%
50%
46%
23%
38%
42%
36%
53%
44%
49%
39%
36%
44%
41%
32%
49%
b
def
f
f
ghi
n
mn
q
q
q
Playing games online/ interactively
708
344
364
153
161
297
97
77
68
79
178
182
231
131
164
615
46
27
19
40%
39%
40%
56%
43%
44%
22%
41%
45%
35%
44%
35%
41%
42%
44%
41%
33%
34%
43%
def
f
f
i
i
k
k
k
pq
pq
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to
contact local MP
701
364
337
75
127
311
188
50
58
87
232
267
246
101
87
638
38
15
10
39%
42%
37%
27%
34%
46%
42%
26%
38%
39%
57%
51%
43%
32%
23%
42%
28%
18%
23%
b
cd
cd
g
g
ghi
lmn
mn
n
pqr
q
Downloading music files, movies or
video clips
697
364
334
139
165
295
98
62
55
77
217
232
242
113
109
613
51
15
18
39%
42%
37%
51%
44%
43%
22%
33%
36%
34%
53%
45%
43%
36%
29%
41%
37%
19%
39%
b
ef
f
f
ghi
mn
mn
n
q
q
q
To find information on health related
issues e.g. NHS Direct/ NHS 24
677
328
349
81
157
278
161
60
56
80
214
241
243
92
101
612
34
18
13
38%
38%
39%
29%
42%
41%
36%
31%
37%
35%
53%
46%
43%
29%
27%
40%
25%
22%
28%
c
c
ghi
mn
mn
pqr
Finding/ downloading information for
school/ college/ university/ homework
659
307
352
143
129
317
70
59
56
72
200
219
237
106
95
581
37
25
16
37%
35%
39%
52%
34%
46%
16%
31%
37%
32%
49%
42%
42%
34%
26%
38%
26%
31%
35%
df
f
df
ghi
mn
mn
n
pq
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Watching catch-up TV (such as BBC
iPlayer, Sky Player, ITV Player)
651
335
317
133
134
263
121
53
51
72
196
228
236
97
91
563
54
18
17
37%
38%
35%
48%
36%
39%
27%
28%
33%
32%
48%
44%
42%
31%
24%
37%
39%
22%
37%
def
f
f
ghi
mn
mn
n
q
q
q
Communicating via instant messaging,
SMS messaging, chat rooms, voice
calls
564
282
282
124
145
224
72
56
36
65
180
174
205
87
97
495
39
19
11
32%
32%
31%
45%
39%
33%
16%
29%
24%
29%
44%
33%
36%
28%
26%
33%
28%
23%
25%
ef
f
f
ghi
n
mn
qr
Watching live TV programmes
502
267
235
122
109
197
74
43
35
54
169
164
190
72
76
443
33
13
13
28%
31%
26%
44%
29%
29%
17%
22%
23%
24%
42%
31%
33%
23%
20%
29%
24%
16%
29%
b
def
f
f
ghi
mn
mn
q
q
q
Real time gambling/ trading/ auctions
357
197
161
60
95
149
54
25
23
38
100
108
133
71
45
312
28
12
5
20%
23%
18%
22%
25%
22%
12%
13%
15%
17%
25%
21%
23%
23%
12%
21%
20%
15%
10%
b
f
f
f
ghi
n
n
n
qr
r
Listening to radio
353
211
142
59
90
140
64
25
27
34
129
131
128
49
46
315
21
9
9
20%
24%
16%
21%
24%
21%
14%
13%
18%
15%
32%
25%
23%
15%
12%
21%
15%
11%
19%
b
f
f
f
ghi
mn
mn
pq
q
Uploading/ adding content to the
internet
335
186
149
60
92
141
42
29
21
35
113
115
118
54
47
292
23
13
7
19%
21%
16%
22%
25%
21%
9%
15%
14%
16%
28%
22%
21%
17%
13%
19%
17%
16%
15%
b
f
f
f
ghi
n
n
Using Twitter (browsing/ reading site)
332
177
155
78
84
136
34
30
24
27
115
110
123
46
53
282
27
16
7
19%
20%
17%
28%
22%
20%
8%
16%
15%
12%
28%
21%
22%
15%
14%
19%
20%
20%
16%
ef
f
f
ghi
mn
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Watch news programmes
327
188
140
51
85
134
57
24
21
34
114
131
108
50
37
289
20
11
7
18%
22%
15%
19%
23%
20%
13%
12%
14%
15%
28%
25%
19%
16%
10%
19%
14%
14%
15%
b
f
f
f
ghi
lmn
n
n
q
Downloading films (Video on Demand)
229
134
95
59
60
94
16
23
16
18
75
65
94
34
37
199
19
6
5
13%
15%
10%
22%
16%
14%
4%
12%
11%
8%
19%
12%
17%
11%
10%
13%
14%
7%
11%
b
ef
f
f
ghi
kmn
q
q
Using Twitter (account holder, posting
on site)
196
108
87
52
49
78
17
16
15
14
67
58
81
29
28
169
16
7
3
11%
12%
10%
19%
13%
11%
4%
8%
10%
6%
17%
11%
14%
9%
8%
11%
11%
9%
8%
def
f
f
ghi
mn
Streamed audio services (free)
163
114
50
43
44
59
18
15
10
14
57
51
74
19
19
147
9
3
3
9%
13%
5%
15%
12%
9%
4%
8%
7%
6%
14%
10%
13%
6%
5%
10%
7%
4%
8%
b
ef
f
f
ghi
mn
mn
q
q
Streamed audio services (subscription)
55
35
20
18
17
17
4
5
2
4
18
16
28
5
7
52
2
*
1
3%
4%
2%
6%
5%
2%
1%
3%
1%
2%
4%
3%
5%
1%
2%
3%
1%
*%
3%
b
ef
f
f
mn
q
q
Other
11
6
6
1
2
3
6
4
1
4
*
4
4
2
2
11
-
1
*
1%
1%
1%
*%
*%
*%
1%
2%
*%
2%
*%
1%
1%
1%
*%
1%
-%
1%
1%
j
j
None of these
20
11
9
2
3
6
8
9
1
2
*
1
3
3
12
17
2
1
1
1%
1%
1%
1%
1%
1%
2%
5%
1%
1%
*%
*%
1%
1%
3%
1%
1%
1%
1%
hij
klm
Don't know
8
3
5
*
-
3
4
2
*
1
-
*
2
2
3
5
*
2
*
*%
*%
1%
*%
-%
*%
1%
1%
*%
*%
-%
*%
*%
1%
1%
*%
*%
2%
1%
k
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Sending and receiving e-mail
1567
215
231
156
122
126
157
124
60
158
1351
217
1019
544
1011
520
88%
95%
88%
91%
91%
90%
88%
88%
90%
83%
88%
90%
90%
85%
90%
85%
bfgi
i
i
m
o
General surfing/ browsing the internet
1553
209
222
153
116
125
150
127
58
163
1334
219
1015
533
995
518
87%
93%
84%
89%
87%
88%
84%
90%
86%
85%
87%
91%
90%
83%
89%
85%
bfhi
j
m
o
Purchasing goods/services/ tickets etc.
1298
159
191
132
105
92
141
100
49
133
1108
190
870
422
865
400
73%
71%
72%
77%
79%
65%
79%
71%
73%
70%
72%
79%
77%
66%
77%
66%
e
e
ei
j
m
o
Banking
1114
137
181
122
87
93
113
73
46
120
950
163
781
329
746
342
63%
61%
68%
71%
65%
66%
63%
52%
69%
63%
62%
68%
69%
51%
66%
56%
g
ag
g
g
g
g
g
j
m
o
Using social networking sites (such as
MySpace, Facebook or Bebo)
1103
153
140
103
81
88
122
81
49
111
957
146
742
358
676
398
62%
68%
53%
60%
61%
62%
68%
57%
73%
58%
62%
61%
66%
56%
60%
65%
bg
bgi
bcdegi
m
n
Finding/ downloading information for
personal reasons e.g. information, news,
weather
1069
154
168
119
88
75
101
69
34
121
909
161
715
352
713
334
60%
68%
64%
69%
66%
54%
56%
48%
51%
63%
59%
67%
63%
55%
63%
55%
efgh
gh
efgh
egh
gh
j
m
o
Finding/ downloading information for work/
business
820
128
133
92
66
56
73
50
31
86
705
115
632
186
542
261
46%
57%
50%
54%
49%
40%
41%
36%
46%
45%
46%
48%
56%
29%
48%
43%
efghi
efg
efg
g
m
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
765
123
96
83
67
59
71
60
22
80
667
98
528
234
464
279
43%
55%
36%
49%
50%
42%
40%
42%
33%
42%
43%
41%
47%
36%
41%
46%
befghi
bh
bfh
m
Playing games online/ interactively
708
89
96
78
51
63
78
54
28
80
608
100
459
246
434
255
40%
39%
36%
45%
38%
44%
44%
38%
42%
42%
40%
42%
41%
38%
39%
42%
Using local council/ Government sites, e.g.
to find information, to complete processes
such as tax returns, to contact local MP
701
127
116
87
53
49
68
41
26
70
597
104
479
220
477
213
39%
56%
44%
51%
40%
35%
38%
29%
38%
37%
39%
43%
42%
34%
42%
35%
bdefghi
g
defghi
g
m
o
Downloading music files, movies or video
clips
697
104
103
75
60
53
61
48
29
80
602
95
486
210
452
228
39%
46%
39%
44%
45%
37%
34%
34%
44%
42%
39%
39%
43%
33%
40%
37%
fg
f
fg
m
To find information on health related issues
e.g. NHS Direct/ NHS 24
677
117
108
68
51
48
66
60
25
69
588
89
462
213
436
228
38%
52%
41%
40%
38%
34%
37%
42%
37%
36%
38%
37%
41%
33%
39%
38%
bcdefhi
m
Finding/ downloading information for school/
college/ university/ homework
659
111
83
65
54
44
76
41
25
81
559
100
445
212
411
232
37%
49%
32%
38%
41%
31%
42%
29%
38%
42%
36%
41%
39%
33%
37%
38%
bcegh
g
beg
beg
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Watching catch-up TV (such as BBC iPlayer,
Sky Player, ITV Player)
651
100
97
84
54
45
59
42
21
61
558
93
440
208
444
191
37%
44%
37%
49%
41%
32%
33%
30%
32%
32%
36%
39%
39%
33%
39%
31%
efghi
befghi
g
m
o
Communicating via instant messaging, SMS
messaging, chat rooms, voice calls
564
62
88
60
49
49
53
40
26
68
497
67
383
178
360
193
32%
27%
33%
35%
37%
35%
30%
28%
39%
36%
32%
28%
34%
28%
32%
32%
ag
m
Watching live TV programmes
502
56
96
57
47
38
46
27
18
59
440
62
342
157
336
153
28%
25%
36%
33%
35%
27%
26%
19%
26%
31%
29%
26%
30%
24%
30%
25%
afgh
g
afg
g
m
o
Real time gambling/ trading/ auctions
357
52
45
30
35
22
39
28
19
43
307
50
261
95
224
129
20%
23%
17%
17%
26%
16%
22%
20%
28%
23%
20%
21%
23%
15%
20%
21%
bce
bce
m
Listening to radio
353
45
72
44
25
25
29
29
8
39
309
44
264
86
241
104
20%
20%
27%
26%
19%
17%
16%
20%
12%
20%
20%
18%
23%
13%
21%
17%
h
efh
fh
h
h
m
o
Uploading/ adding content to the internet
335
42
45
47
28
22
28
24
14
42
296
39
239
95
217
112
19%
19%
17%
28%
21%
16%
16%
17%
21%
22%
19%
16%
21%
15%
19%
18%
abefg
m
Using Twitter (browsing/ reading site)
332
43
51
25
27
33
18
33
16
36
296
36
234
97
200
126
19%
19%
19%
15%
20%
23%
10%
23%
24%
19%
19%
15%
21%
15%
18%
21%
f
f
f
cf
cf
cf
f
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Watch news programmes
327
43
56
45
26
32
23
20
10
35
282
45
243
83
220
101
18%
19%
21%
26%
19%
23%
13%
14%
14%
18%
18%
19%
21%
13%
20%
17%
f
fgh
fgh
m
Downloading films (Video on Demand)
229
40
37
23
19
15
17
8
10
31
203
26
164
63
146
78
13%
18%
14%
13%
14%
11%
9%
6%
15%
16%
13%
11%
15%
10%
13%
13%
fg
g
g
g
g
fg
m
Using Twitter (account holder, posting on
site)
196
24
34
19
18
12
11
18
11
22
178
18
140
55
121
71
11%
11%
13%
11%
13%
8%
6%
13%
16%
11%
12%
7%
12%
9%
11%
12%
f
f
f
ef
k
m
Streamed audio services (free)
163
21
30
17
14
16
14
5
6
25
139
24
117
44
114
46
9%
9%
11%
10%
10%
11%
8%
4%
9%
13%
9%
10%
10%
7%
10%
8%
g
g
g
g
g
g
g
m
Streamed audio services (subscription)
55
10
12
3
4
8
4
3
3
5
50
5
39
16
35
19
3%
4%
5%
2%
3%
6%
2%
2%
4%
2%
3%
2%
3%
2%
3%
3%
Other
11
3
2
2
1
-
1
-
*
2
10
1
7
5
8
4
1%
1%
1%
1%
1%
-%
*%
-%
*%
1%
1%
1%
1%
1%
1%
1%
None of these
20
-
1
2
*
1
1
2
1
8
19
1
7
13
11
8
1%
-%
*%
1%
*%
1%
1%
1%
1%
4%
1%
*%
1%
2%
1%
1%
abcdfh
l
Don't know
8
1
2
1
1
-
-
-
-
1
7
1
2
5
4
3
*%
*%
1%
*%
*%
-%
-%
-%
-%
*%
*%
*%
*%
1%
*%
1%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Sending and receiving e-mail
1390
677
714
215
308
546
321
125
116
185
356
443
471
238
238
1204
95
61
30
78%
78%
79%
78%
82%
80%
72%
66%
77%
82%
88%
85%
83%
76%
64%
80%
69%
75%
66%
f
f
f
g
g
ghi
mn
mn
n
pr
r
General surfing/ browsing the internet
1377
691
687
224
300
542
312
138
111
185
339
417
467
235
258
1181
101
60
35
77%
79%
76%
81%
80%
79%
70%
72%
73%
82%
83%
80%
82%
75%
69%
78%
73%
74%
78%
f
f
f
gh
gh
n
mn
Using social networking sites (such as
MySpace, Facebook or Bebo)
939
421
519
216
234
382
107
103
85
111
221
256
313
158
212
788
76
49
26
53%
48%
57%
79%
63%
56%
24%
54%
56%
49%
54%
49%
55%
50%
57%
52%
55%
60%
58%
a
def
ef
f
k
k
o
Banking
861
440
421
118
207
361
175
68
63
112
271
317
301
144
99
764
51
26
20
48%
50%
46%
43%
56%
53%
39%
36%
42%
50%
67%
61%
53%
46%
27%
51%
37%
31%
44%
cf
cf
g
ghi
lmn
mn
n
pqr
q
Finding/ downloading information for
personal reasons e.g. information,
news, weather
743
391
352
90
140
323
189
54
57
93
219
286
246
110
100
666
38
26
14
42%
45%
39%
33%
38%
47%
42%
29%
37%
41%
54%
55%
43%
35%
27%
44%
27%
31%
30%
b
cd
c
g
ghi
lmn
mn
n
pqr
Purchasing goods/ services/ tickets
etc.
721
350
371
97
159
296
169
64
63
90
223
246
242
118
115
621
50
30
21
41%
40%
41%
35%
42%
43%
38%
33%
42%
40%
55%
47%
43%
37%
31%
41%
36%
36%
46%
cf
ghi
mn
n
n
pq
Finding/ downloading information for
work/ business
545
296
249
68
124
249
104
35
37
61
197
237
193
68
47
484
26
24
11
31%
34%
27%
25%
33%
36%
23%
19%
24%
27%
48%
45%
34%
22%
13%
32%
19%
29%
24%
b
cf
cf
g
ghi
lmn
mn
n
pr
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
499
279
220
118
114
213
54
47
35
56
145
149
183
74
93
440
28
16
14
28%
32%
24%
43%
31%
31%
12%
25%
23%
25%
36%
28%
32%
23%
25%
29%
21%
20%
31%
b
def
f
f
ghi
mn
pq
pq
Playing games online/ interactively
463
220
243
101
106
196
60
60
58
59
110
109
141
84
129
408
27
16
12
26%
25%
27%
37%
29%
29%
13%
31%
38%
26%
27%
21%
25%
27%
35%
27%
20%
19%
26%
def
f
f
ij
k
klm
pq
Finding/ downloading information for
school/ college/ university/ homework
459
215
245
114
75
230
39
51
42
50
127
144
173
75
67
416
18
16
10
26%
25%
27%
42%
20%
34%
9%
27%
28%
22%
31%
27%
30%
24%
18%
28%
13%
19%
22%
def
f
df
i
n
mn
n
pqr
p
p
Communicating via instant messaging,
SMS messaging, chat rooms, voice
calls
380
194
186
88
105
147
40
39
29
45
117
116
132
64
67
339
21
13
6
21%
22%
21%
32%
28%
22%
9%
21%
19%
20%
29%
22%
23%
20%
18%
22%
15%
16%
14%
ef
ef
f
ghi
n
pqr
Downloading music files, movies or
video clips
373
197
176
83
80
170
40
39
29
43
120
108
141
54
69
328
26
8
11
21%
23%
19%
30%
21%
25%
9%
20%
19%
19%
30%
21%
25%
17%
18%
22%
18%
10%
24%
df
f
f
ghi
mn
q
q
q
Watching catch-up TV (such as BBC
iPlayer, Sky Player, ITV Player)
367
195
172
82
74
144
67
31
30
39
121
122
136
49
59
321
24
12
10
21%
22%
19%
30%
20%
21%
15%
16%
20%
17%
30%
23%
24%
16%
16%
21%
18%
14%
23%
def
f
ghi
mn
mn
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Watching live TV programmes
297
159
138
74
67
119
37
25
25
31
101
97
111
37
52
267
16
6
8
17%
18%
15%
27%
18%
18%
8%
13%
16%
14%
25%
18%
20%
12%
14%
18%
12%
8%
17%
def
f
f
ghi
m
mn
pq
q
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to
contact local MP
273
149
124
29
49
132
64
23
19
39
105
104
94
36
38
256
5
7
5
15%
17%
14%
10%
13%
19%
14%
12%
12%
17%
26%
20%
17%
11%
10%
17%
3%
9%
10%
b
cdf
ghi
mn
mn
pqr
p
p
To find information on health related
issues e.g. NHS Direct/ NHS 24
247
112
135
27
62
105
54
25
15
35
95
93
82
38
34
227
8
6
5
14%
13%
15%
10%
17%
15%
12%
13%
10%
15%
23%
18%
14%
12%
9%
15%
6%
8%
12%
c
c
ghi
mn
n
pq
p
Using Twitter (browsing/ reading site)
230
118
113
57
61
88
25
26
13
16
77
78
78
33
42
194
22
8
6
13%
14%
12%
21%
16%
13%
6%
13%
9%
7%
19%
15%
14%
10%
11%
13%
16%
10%
13%
ef
f
f
i
hi
m
q
Listening to radio
206
116
90
32
51
91
32
15
20
23
76
78
76
24
28
190
7
5
5
12%
13%
10%
12%
14%
13%
7%
8%
13%
10%
19%
15%
13%
8%
8%
13%
5%
6%
10%
b
f
f
f
gi
mn
mn
pq
p
Watch news programmes
191
112
79
30
40
90
31
14
12
17
74
76
71
22
22
170
10
6
4
11%
13%
9%
11%
11%
13%
7%
7%
8%
8%
18%
15%
12%
7%
6%
11%
8%
7%
9%
b
f
ghi
mn
mn
Uploading/ adding content to the
internet
180
104
77
32
43
77
29
14
13
19
65
66
59
27
28
160
11
7
3
10%
12%
8%
12%
12%
11%
6%
8%
9%
8%
16%
13%
10%
9%
7%
11%
8%
8%
8%
b
f
f
f
ghi
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2823
1367
1456
423
524
1113
761
370
285
380
559
735
904
553
629
1734
361
363
365
Effective Weighted Sample
1947
952
995
284
348
795
538
242
182
258
414
529
611
376
437
1513
253
241
275
Total
1778
872
906
275
373
682
448
191
152
226
407
522
567
315
373
1513
138
82
45
Real time gambling/ trading/ auctions
180
113
67
31
40
80
28
16
11
21
61
56
67
34
24
154
16
7
3
10%
13%
7%
11%
11%
12%
6%
8%
7%
9%
15%
11%
12%
11%
6%
10%
12%
8%
6%
b
f
f
f
ghi
n
n
n
r
Using Twitter (account holder, posting
on site)
128
79
49
35
33
48
12
11
9
7
49
41
53
13
21
112
9
4
3
7%
9%
5%
13%
9%
7%
3%
6%
6%
3%
12%
8%
9%
4%
6%
7%
7%
4%
6%
b
ef
f
f
ghi
m
mn
Downloading films (Video on Demand)
109
68
41
24
33
46
7
13
9
5
37
34
42
11
22
97
7
3
2
6%
8%
4%
9%
9%
7%
2%
7%
6%
2%
9%
6%
7%
3%
6%
6%
5%
3%
5%
b
f
f
f
i
i
m
m
Streamed audio services (free)
89
63
26
17
27
34
11
5
6
8
37
27
42
9
11
83
3
1
2
5%
7%
3%
6%
7%
5%
2%
3%
4%
3%
9%
5%
7%
3%
3%
5%
2%
1%
4%
b
f
f
f
ghi
mn
pq
Streamed audio services (subscription)
23
15
8
6
7
8
2
2
1
-
12
7
14
1
2
23
*
-
*
1%
2%
1%
2%
2%
1%
1%
1%
*%
-%
3%
1%
2%
*%
1%
2%
*%
-%
*%
f
i
mn
q
Other
6
4
2
1
-
1
4
1
1
2
-
2
2
2
*
6
-
*
-
*%
1%
*%
*%
-%
*%
1%
1%
*%
1%
-%
*%
*%
1%
*%
*%
-%
1%
-%
None of these
53
29
24
5
11
13
24
13
7
6
6
10
12
11
19
46
4
2
2
3%
3%
3%
2%
3%
2%
5%
7%
5%
2%
1%
2%
2%
4%
5%
3%
3%
2%
4%
ce
ij
j
kl
Don't know
15
6
10
*
-
7
8
2
1
1
1
5
2
4
4
10
2
3
1
1%
1%
1%
*%
-%
1%
2%
1%
1%
1%
*%
1%
*%
1%
1%
1%
1%
4%
1%
cd
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Sending and receiving e-mail
1390
187
220
145
107
102
146
107
53
135
1201
189
914
473
908
453
78%
83%
83%
85%
81%
73%
82%
76%
80%
71%
78%
79%
81%
74%
81%
74%
ei
ei
egi
i
ei
m
o
General surfing/ browsing the internet
1377
186
198
140
103
108
135
114
53
145
1182
195
911
462
884
459
77%
82%
75%
82%
77%
76%
76%
80%
79%
76%
77%
81%
81%
72%
79%
75%
m
Using social networking sites (such as
MySpace, Facebook or Bebo)
939
127
119
88
63
63
111
67
47
102
816
124
633
303
575
338
53%
56%
45%
51%
47%
45%
62%
47%
71%
53%
53%
51%
56%
47%
51%
56%
be
bcdeg
abcdegi
m
Banking
861
104
161
106
68
66
76
61
36
86
727
134
612
247
592
249
48%
46%
61%
62%
51%
47%
42%
43%
54%
45%
47%
56%
54%
39%
53%
41%
adefgi
adefgi
fg
j
m
o
Finding/ downloading information for
personal reasons e.g. information, news,
weather
743
113
138
91
59
32
89
43
22
80
632
110
513
228
509
220
42%
50%
52%
53%
44%
23%
50%
30%
33%
42%
41%
46%
45%
36%
45%
36%
egh
eghi
eghi
egh
egh
e
eg
m
o
Purchasing goods/ services/ tickets etc.
721
71
137
87
65
47
66
47
32
68
606
115
496
221
502
198
41%
31%
52%
51%
49%
33%
37%
33%
49%
36%
39%
48%
44%
35%
45%
33%
aefgi
aefgi
aefgi
aefgi
j
m
o
Finding/ downloading information for work/
business
545
87
97
71
41
31
50
24
21
63
469
76
436
107
371
163
31%
39%
37%
41%
31%
22%
28%
17%
31%
33%
31%
31%
39%
17%
33%
27%
efg
eg
defgh
g
g
g
eg
m
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
499
77
68
57
44
28
56
34
16
61
435
64
345
154
315
170
28%
34%
26%
33%
33%
20%
31%
24%
24%
32%
28%
27%
31%
24%
28%
28%
eg
eg
eg
e
e
m
Playing games online/ interactively
463
46
68
57
35
40
47
34
21
59
389
74
293
168
293
158
26%
21%
26%
34%
27%
28%
26%
24%
31%
31%
25%
31%
26%
26%
26%
26%
ag
a
a
j
Finding/ downloading information for school/
college/ university/ homework
459
75
57
51
40
33
59
25
19
58
390
69
294
164
288
162
26%
33%
22%
30%
30%
24%
33%
17%
28%
31%
25%
29%
26%
26%
26%
27%
bg
g
g
bg
g
bg
Communicating via instant messaging, SMS
messaging, chat rooms, voice calls
380
39
56
47
34
27
37
30
21
49
337
43
260
119
248
125
21%
17%
21%
27%
26%
19%
21%
21%
32%
25%
22%
18%
23%
19%
22%
21%
a
abefg
m
Downloading music files, movies or video
clips
373
41
73
41
41
25
27
14
20
44
321
52
255
116
247
114
21%
18%
28%
24%
31%
18%
15%
10%
30%
23%
21%
22%
23%
18%
22%
19%
g
aefg
fg
aefg
g
aefg
fg
m
Watching catch-up TV (such as BBC iPlayer,
Sky Player, ITV Player)
367
38
65
52
39
23
30
20
15
39
310
56
246
119
265
91
21%
17%
25%
30%
29%
16%
17%
14%
22%
20%
20%
23%
22%
19%
24%
15%
g
aefgi
aefgi
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Watching live TV programmes
297
37
62
31
34
22
27
7
13
35
260
37
207
88
194
96
17%
16%
24%
18%
25%
16%
15%
5%
19%
18%
17%
15%
18%
14%
17%
16%
g
fg
g
aefg
g
g
g
g
m
Using local council/ Government sites, e.g.
to find information, to complete processes
such as tax returns, to contact local MP
273
36
57
44
29
15
23
10
11
32
231
42
192
79
203
66
15%
16%
22%
26%
21%
11%
13%
7%
16%
17%
15%
17%
17%
12%
18%
11%
g
efg
aefghi
efg
g
g
m
o
To find information on health related issues
e.g. NHS Direct/ NHS 24
247
29
51
27
27
14
27
16
11
26
211
36
168
78
171
70
14%
13%
19%
16%
20%
10%
15%
11%
16%
13%
14%
15%
15%
12%
15%
12%
eg
eg
o
Using Twitter (browsing/ reading site)
230
21
42
18
20
19
15
19
12
28
206
25
162
67
143
82
13%
9%
16%
11%
15%
13%
8%
13%
18%
15%
13%
10%
14%
11%
13%
13%
f
f
acf
f
m
Listening to radio
206
28
47
27
17
12
16
15
4
24
181
25
160
46
155
47
12%
12%
18%
16%
13%
8%
9%
10%
7%
12%
12%
10%
14%
7%
14%
8%
efgh
efh
m
o
Watch news programmes
191
25
37
29
16
14
15
6
6
21
166
25
140
50
139
48
11%
11%
14%
17%
12%
10%
8%
4%
9%
11%
11%
10%
12%
8%
12%
8%
g
g
fgh
g
g
m
o
Uploading/ adding content to the internet
180
18
28
31
14
10
20
7
8
24
164
17
126
54
120
57
10%
8%
11%
18%
10%
7%
11%
5%
12%
12%
11%
7%
11%
8%
11%
9%
g
abdeg
g
g
g
g
k
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2823
181
207
218
214
163
216
181
170
184
2045
778
1599
1216
1639
819
Effective Weighted Sample
1947
174
194
208
203
155
207
172
163
176
1618
355
1108
886
1211
647
Total
1778
225
264
171
133
141
179
142
67
191
1538
241
1132
641
1125
608
Real time gambling/ trading/ auctions
180
8
32
22
20
12
13
13
12
23
150
30
135
45
125
53
10%
4%
12%
13%
15%
8%
7%
9%
18%
12%
10%
12%
12%
7%
11%
9%
a
a
af
a
aefg
a
m
Using Twitter (account holder, posting on
site)
128
13
24
13
12
8
10
7
8
19
118
10
86
40
82
43
7%
6%
9%
7%
9%
6%
5%
5%
12%
10%
8%
4%
8%
6%
7%
7%
fg
k
Downloading films (Video on Demand)
109
19
21
12
12
6
6
1
4
15
95
14
80
28
72
35
6%
8%
8%
7%
9%
5%
3%
1%
6%
8%
6%
6%
7%
4%
6%
6%
fg
g
g
fg
g
g
g
m
Streamed audio services (free)
89
8
24
11
9
4
6
2
5
15
76
13
69
20
63
24
5%
4%
9%
6%
7%
3%
3%
1%
7%
8%
5%
5%
6%
3%
6%
4%
aefg
g
g
g
fg
m
Streamed audio services (subscription)
23
3
11
2
1
1
2
1
2
2
20
3
17
6
20
3
1%
1%
4%
1%
1%
*%
1%
1%
2%
1%
1%
1%
2%
1%
2%
1%
ceg
o
Other
6
-
2
2
*
-
-
-
*
1
5
1
4
2
3
4
*%
-%
1%
1%
*%
-%
-%
-%
*%
1%
*%
*%
*%
*%
*%
1%
None of these
53
6
5
5
3
6
4
3
1
13
48
5
23
30
35
17
3%
3%
2%
3%
2%
4%
2%
2%
2%
7%
3%
2%
2%
5%
3%
3%
bdfgh
l
Don't know
15
1
2
1
3
2
-
-
*
1
12
3
6
9
10
4
1%
*%
1%
*%
3%
1%
-%
-%
1%
*%
1%
1%
1%
1%
1%
1%
fg
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2726
1321
1405
393
495
1091
745
340
271
367
553
726
878
533
587
xx-xxxx-xxxx
350
344
348
Effective Weighted Sample
1881
921
960
265
326
782
528
224
173
249
410
523
592
364
408
1468
245
228
261
Total
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
Up to 512kb
11
2
9
-
4
6
2
2
1
2
3
5
3
*
3
10
1
*
*
1%
*%
1%
-%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
1%
a
Up to 1MB
14
11
3
-
2
5
7
1
2
2
5
5
4
4
1
13
1
*
*
1%
1%
*%
-%
1%
1%
2%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
*%
1%
b
c
Up to 2MB
51
34
17
4
10
20
17
9
2
8
14
14
14
7
15
47
1
2
1
3%
4%
2%
1%
3%
3%
4%
5%
1%
3%
4%
3%
3%
2%
4%
3%
1%
3%
2%
b
h
p
Up to 4MB
46
32
14
7
4
16
19
5
5
7
7
18
16
8
4
42
1
1
1
3%
4%
2%
3%
1%
2%
4%
3%
3%
3%
2%
3%
3%
2%
1%
3%
1%
2%
3%
b
de
n
Up to 8MB
121
84
36
10
25
55
31
10
10
15
36
51
35
18
17
104
9
5
2
7%
10%
4%
4%
7%
8%
7%
6%
7%
7%
9%
10%
6%
6%
5%
7%
7%
7%
5%
b
c
lmn
Up to 10MB
97
65
32
12
22
44
19
8
8
12
35
34
31
19
13
85
8
3
2
6%
8%
4%
5%
6%
7%
4%
4%
6%
6%
9%
7%
6%
6%
4%
6%
6%
4%
4%
b
g
Up to 16MB
26
14
12
2
6
12
6
2
3
6
6
10
8
4
4
20
4
3
-
2%
2%
1%
1%
2%
2%
1%
1%
2%
3%
2%
2%
1%
1%
1%
1%
3%
3%
-%
r
or
Up to 20MB
125
72
53
19
33
48
26
13
10
23
27
29
48
26
22
106
9
8
3
7%
9%
6%
7%
9%
7%
6%
8%
7%
10%
7%
6%
9%
8%
6%
7%
6%
10%
7%
b
Up to 30MB
24
17
6
4
6
9
5
4
3
2
7
5
8
4
6
19
2
1
1
1%
2%
1%
1%
2%
1%
1%
2%
2%
1%
2%
1%
1%
1%
2%
1%
1%
1%
3%
b
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2726
1321
1405
393
495
1091
745
340
271
367
553
726
878
533
587
xx-xxxx-xxxx
350
344
348
Effective Weighted Sample
1881
921
960
265
326
782
528
224
173
249
410
523
592
364
408
1468
245
228
261
Total
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
Up to 40MB
7
4
3
2
1
2
2
1
2
*
1
2
3
2
1
5
1
-
1
*%
1%
*%
1%
*%
*%
*%
1%
1%
*%
*%
*%
*%
1%
*%
*%
*%
-%
3%
opq
Up to 50MB
18
12
6
3
5
7
4
1
2
3
4
10
4
2
2
14
1
2
1
1%
1%
1%
1%
1%
1%
1%
*%
2%
1%
1%
2%
1%
1%
1%
1%
1%
2%
3%
l
o
Up to 100MB
12
5
7
3
3
5
2
1
2
-
4
5
3
*
4
11
*
-
1
1%
1%
1%
1%
1%
1%
*%
1%
1%
-%
1%
1%
*%
*%
1%
1%
*%
-%
1%
Over 100MB
7
4
3
*
1
3
2
1
2
-
*
2
2
*
3
5
-
1
*
*%
*%
*%
*%
*%
*%
1%
*%
1%
-%
*%
*%
*%
*%
1%
*%
-%
1%
1%
Don't know
1165
489
676
195
232
441
297
117
95
136
251
324
375
211
254
990
96
50
29
68%
58%
77%
75%
66%
66%
68%
67%
65%
62%
62%
63%
68%
69%
73%
67%
72%
66%
67%
a
def
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2726
178
202
214
210
155
215
167
166
177
1972
754
1556
1162
1592
786
Effective Weighted Sample
1881
171
189
204
199
148
206
159
159
170
1560
346
1079
849
1175
621
Total
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
Up to 512kb
11
-
2
3
*
-
1
2
-
3
8
3
8
2
7
4
1%
-%
1%
2%
*%
-%
*%
1%
-%
1%
1%
1%
1%
*%
1%
1%
Up to 1MB
14
3
3
-
2
1
4
-
*
-
12
2
10
4
7
7
1%
1%
1%
-%
1%
1%
2%
-%
1%
-%
1%
1%
1%
1%
1%
1%
c
Up to 2MB
51
7
5
9
6
3
5
4
2
7
39
11
33
17
39
11
3%
3%
2%
5%
5%
2%
3%
3%
3%
4%
3%
5%
3%
3%
4%
2%
j
o
Up to 4MB
46
2
17
6
3
5
2
4
1
2
32
14
29
16
33
11
3%
1%
7%
3%
3%
4%
1%
3%
2%
1%
2%
6%
3%
3%
3%
2%
afhi
j
Up to 8MB
121
8
20
17
10
6
12
14
3
14
98
22
87
32
88
31
7%
4%
8%
10%
8%
4%
7%
11%
5%
8%
7%
9%
8%
5%
8%
5%
a
aeh
m
o
Up to 10MB
97
15
16
7
8
4
5
14
2
14
86
11
68
29
60
36
6%
7%
6%
4%
6%
3%
3%
10%
2%
8%
6%
5%
6%
5%
5%
6%
cefh
fh
Up to 16MB
26
3
4
2
1
2
-
2
2
3
24
2
15
10
13
13
2%
1%
2%
1%
1%
1%
-%
2%
3%
2%
2%
1%
1%
2%
1%
2%
f
f
Up to 20MB
125
12
18
13
8
14
8
10
6
17
116
9
82
42
75
47
7%
6%
7%
8%
6%
11%
5%
8%
9%
9%
8%
4%
7%
7%
7%
8%
f
k
Up to 30MB
24
1
-
2
2
5
3
2
1
4
22
1
15
8
11
12
1%
1%
-%
1%
1%
4%
1%
1%
2%
2%
1%
1%
1%
1%
1%
2%
ab
b
b
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2726
178
202
214
210
155
215
167
166
177
1972
754
1556
1162
1592
786
Effective Weighted Sample
1881
171
189
204
199
148
206
159
159
170
1560
346
1079
849
1175
621
Total
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
Up to 40MB
7
1
1
-
-
1
1
1
1
-
5
2
2
5
5
1
*%
*%
*%
-%
-%
*%
1%
1%
1%
-%
*%
1%
*%
1%
*%
*%
l
Up to 50MB
18
2
2
1
3
1
1
3
1
1
17
1
14
4
8
9
1%
1%
1%
1%
2%
*%
*%
2%
2%
1%
1%
*%
1%
1%
1%
2%
Up to 100MB
12
6
2
1
1
-
2
-
*
-
10
2
8
4
6
6
1%
3%
1%
*%
1%
-%
1%
-%
1%
-%
1%
1%
1%
1%
1%
1%
egi
Over 100MB
7
3
1
-
-
-
-
1
*
-
6
*
5
1
2
4
*%
1%
1%
-%
-%
-%
-%
*%
1%
-%
*%
*%
*%
*%
*%
1%
Don't know
1165
160
167
109
87
92
136
74
45
119
1009
156
727
436
741
395
68%
72%
65%
65%
67%
69%
76%
57%
69%
65%
68%
66%
66%
71%
68%
67%
g
g
bcdgi
g
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2726
1321
1405
393
495
1091
745
340
271
367
553
726
878
533
587
xx-xxxx-xxxx
350
344
348
Effective Weighted Sample
1881
921
960
265
326
782
528
224
173
249
410
523
592
364
408
1468
245
228
261
Total
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
512K
14
9
5
-
2
6
6
3
1
1
5
5
4
2
3
12
*
1
*
1%
1%
1%
-%
1%
1%
1%
2%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
750K
3
2
1
-
1
1
1
-
-
*
2
1
2
1
-
3
-
-
*
*%
*%
*%
-%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
-%
*%
-%
-%
*%
1MB
10
8
2
-
3
7
*
1
1
1
1
5
1
3
1
9
1
*
*
1%
1%
*%
-%
1%
1%
*%
*%
1%
1%
*%
1%
*%
1%
*%
1%
1%
*%
1%
f
f
1.5MB
14
12
2
1
1
8
4
1
2
3
1
7
2
1
3
14
-
*
*
1%
1%
*%
*%
*%
1%
1%
*%
1%
1%
*%
1%
*%
*%
1%
1%
-%
*%
1%
b
2MB
53
38
15
4
11
22
16
10
2
9
18
15
18
7
14
44
5
2
2
3%
5%
2%
1%
3%
3%
4%
6%
1%
4%
4%
3%
3%
2%
4%
3%
4%
2%
5%
b
h
h
3MB
41
29
11
3
10
14
13
5
1
6
13
15
9
7
9
35
4
2
-
2%
3%
1%
1%
3%
2%
3%
3%
*%
3%
3%
3%
2%
2%
2%
2%
3%
3%
-%
b
h
r
r
r
4MB
62
46
17
10
7
33
13
5
6
7
22
24
17
11
11
54
5
3
1
4%
5%
2%
4%
2%
5%
3%
3%
4%
3%
5%
5%
3%
3%
3%
4%
4%
4%
2%
b
d
8MB
88
50
38
6
23
38
20
10
9
11
22
30
28
15
15
78
4
5
1
5%
6%
4%
2%
7%
6%
5%
6%
6%
5%
6%
6%
5%
5%
4%
5%
3%
7%
3%
c
c
10MB
60
39
21
9
10
29
12
5
3
9
22
25
15
12
7
52
2
3
2
3%
5%
2%
3%
3%
4%
3%
3%
2%
4%
5%
5%
3%
4%
2%
4%
2%
4%
5%
b
n
16MB
28
18
10
3
7
9
9
2
4
4
8
9
14
3
3
24
2
1
-
2%
2%
1%
1%
2%
1%
2%
1%
3%
2%
2%
2%
2%
1%
1%
2%
2%
2%
-%
n
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2726
1321
1405
393
495
1091
745
340
271
367
553
726
878
533
587
xx-xxxx-xxxx
350
344
348
Effective Weighted Sample
1881
921
960
265
326
782
528
224
173
249
410
523
592
364
408
1468
245
228
261
Total
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
20MB
59
35
24
8
10
29
12
5
4
7
17
14
26
6
12
51
3
4
1
3%
4%
3%
3%
3%
4%
3%
3%
3%
3%
4%
3%
5%
2%
3%
3%
2%
5%
3%
m
24MB
15
10
6
3
4
6
3
1
1
1
4
6
6
1
3
13
2
*
1
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
2%
50MB
20
17
3
2
6
7
5
1
2
1
3
10
5
2
3
17
1
1
1
1%
2%
*%
1%
2%
1%
1%
1%
2%
1%
1%
2%
1%
1%
1%
1%
1%
2%
2%
b
100MB
11
4
7
6
2
2
1
*
2
-
5
3
3
1
4
10
1
-
*
1%
1%
1%
2%
1%
*%
*%
*%
1%
-%
1%
1%
1%
*%
1%
1%
1%
-%
1%
ef
Over 100MB
4
3
2
*
1
1
2
1
*
-
1
3
*
*
2
3
-
1
*
*%
*%
*%
*%
*%
*%
*%
1%
*%
-%
*%
*%
*%
*%
*%
*%
-%
2%
1%
o
o
Other
23
13
10
1
8
9
5
2
3
5
5
6
7
6
4
20
2
-
1
1%
2%
1%
1%
2%
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
1%
1%
-%
3%
q
Don't know
1216
511
704
201
245
451
318
124
105
150
254
338
394
228
255
1030
103
52
31
71%
61%
80%
78%
69%
67%
72%
71%
72%
69%
63%
66%
71%
74%
73%
70%
77%
68%
73%
a
de
e
j
j
k
k
k
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2726
178
202
214
210
155
215
167
166
177
1972
754
1556
1162
1592
786
Effective Weighted Sample
1881
171
189
204
199
148
206
159
159
170
1560
346
1079
849
1175
621
Total
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
512K
14
1
2
2
1
1
1
3
1
1
8
6
9
5
10
4
1%
1%
1%
1%
*%
1%
*%
2%
1%
1%
1%
3%
1%
1%
1%
1%
j
750K
3
-
-
2
1
-
-
-
*
-
2
1
2
1
3
-
*%
-%
-%
1%
1%
-%
-%
-%
*%
-%
*%
*%
*%
*%
*%
-%
1MB
10
2
1
4
1
-
1
1
-
-
5
5
10
1
9
1
1%
1%
*%
2%
1%
-%
*%
1%
-%
-%
*%
2%
1%
*%
1%
*%
j
m
1.5MB
14
2
1
4
*
-
3
1
1
2
12
2
7
7
10
4
1%
1%
*%
2%
*%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2MB
53
5
8
9
3
3
3
4
2
8
43
10
38
14
36
15
3%
2%
3%
5%
3%
2%
2%
3%
3%
4%
3%
4%
3%
2%
3%
3%
3MB
41
6
11
4
3
1
5
1
-
4
32
8
24
17
33
7
2%
3%
4%
3%
2%
1%
3%
*%
-%
2%
2%
4%
2%
3%
3%
1%
h
egh
h
h
h
o
4MB
62
2
17
7
6
7
6
4
2
3
52
11
46
16
48
13
4%
1%
7%
4%
5%
5%
3%
3%
3%
2%
3%
4%
4%
3%
4%
2%
ai
a
a
o
8MB
88
9
14
6
10
7
5
15
1
13
73
15
59
28
50
36
5%
4%
5%
3%
8%
5%
3%
12%
2%
7%
5%
6%
5%
5%
5%
6%
fh
abcefh
h
10MB
60
14
10
4
3
3
4
8
1
7
54
6
41
18
33
25
3%
6%
4%
2%
3%
2%
2%
6%
2%
4%
4%
2%
4%
3%
3%
4%
cfh
h
16MB
28
3
6
2
1
4
1
3
2
3
25
4
17
11
19
9
2%
1%
2%
1%
1%
3%
1%
3%
3%
1%
2%
1%
2%
2%
2%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2726
178
202
214
210
155
215
167
166
177
1972
754
1556
1162
1592
786
Effective Weighted Sample
1881
171
189
204
199
148
206
159
159
170
1560
346
1079
849
1175
621
Total
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
20MB
59
6
8
3
4
10
3
3
3
11
57
2
41
18
35
23
3%
3%
3%
2%
3%
7%
2%
3%
5%
6%
4%
1%
4%
3%
3%
4%
cf
cf
k
24MB
15
1
4
-
1
1
3
2
*
1
14
2
9
7
11
4
1%
1%
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
50MB
20
2
1
2
1
2
1
1
1
6
20
-
13
7
13
7
1%
1%
*%
1%
1%
1%
1%
1%
2%
3%
1%
-%
1%
1%
1%
1%
b
k
100MB
11
5
-
-
2
-
2
1
*
1
10
2
8
3
4
7
1%
2%
-%
-%
1%
-%
1%
*%
1%
1%
1%
1%
1%
*%
*%
1%
bc
n
Over 100MB
4
1
-
-
-
-
1
-
*
-
3
1
4
*
2
2
*%
1%
-%
-%
-%
-%
1%
-%
1%
-%
*%
*%
*%
*%
*%
*%
Other
23
1
2
1
-
-
7
1
3
5
18
5
12
11
15
7
1%
*%
1%
*%
-%
-%
4%
1%
4%
3%
1%
2%
1%
2%
1%
1%
abcdeg
abcdeg
de
Don't know
1216
162
174
120
92
97
134
83
48
120
1060
156
766
448
760
424
71%
73%
68%
71%
70%
73%
75%
64%
73%
65%
71%
66%
69%
73%
70%
72%
gi
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2726
1321
1405
393
495
1091
745
340
271
367
553
726
878
533
587
xx-xxxx-xxxx
350
344
348
Effective Weighted Sample
1881
921
960
265
326
782
528
224
173
249
410
523
592
364
408
1468
245
228
261
Total
1723
845
877
259
353
672
439
175
146
217
403
515
552
306
349
1470
134
76
43
Yes
576
407
168
82
122
242
130
54
46
75
164
199
196
91
90
491
43
28
13
33%
48%
19%
32%
35%
36%
30%
31%
31%
34%
41%
39%
36%
30%
26%
33%
32%
37%
30%
b
f
gh
mn
n
No
875
321
554
129
168
333
245
82
81
108
192
243
283
166
183
747
70
35
23
51%
38%
63%
50%
48%
50%
56%
47%
55%
50%
48%
47%
51%
54%
52%
51%
52%
46%
54%
a
de
k
Don't know
272
117
155
48
62
97
64
38
20
34
46
74
72
49
76
231
21
13
6
16%
14%
18%
19%
18%
14%
15%
22%
14%
16%
11%
14%
13%
16%
22%
16%
16%
17%
15%
a
hj
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2726
178
202
214
210
155
215
167
166
177
1972
754
1556
1162
1592
786
Effective Weighted Sample
1881
171
189
204
199
148
206
159
159
170
1560
346
1079
849
1175
621
Total
1723
222
258
168
131
133
178
130
65
184
1487
236
1105
612
1092
588
Yes
576
61
85
68
44
38
58
37
23
78
498
77
399
174
384
178
33%
27%
33%
40%
34%
28%
33%
28%
35%
43%
33%
33%
36%
28%
35%
30%
aeg
aefg
m
o
No
875
136
137
86
59
59
101
80
24
64
751
124
539
334
547
305
51%
61%
53%
51%
45%
45%
57%
62%
37%
35%
51%
53%
49%
55%
50%
52%
dehi
hi
hi
i
dehi
cdehi
l
Don't know
272
25
36
14
28
36
19
13
18
42
238
34
167
104
161
105
16%
11%
14%
8%
21%
27%
11%
10%
28%
23%
16%
14%
15%
17%
15%
18%
acfg
abcfg
abcfg
abcfg
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
431
236
195
96
107
166
61
70
45
52
100
110
135
79
107
264
69
63
35
Effective Weighted Sample
303
165
138
68
78
119
42
45
26
39
72
82
92
58
73
231
45
48
30
Total
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
A lot faster
8
5
3
**
*
2
**
**
**
**
4
2
1
**
2
7
**
**
**
3%
3%
2%
**
1%
2%
**
**
**
**
5%
3%
2%
**
3%
3%
**
**
**
A little faster
25
15
10
**
7
12
**
**
**
**
9
6
8
**
4
20
**
**
**
9%
10%
7%
**
8%
12%
**
**
**
**
13%
7%
10%
**
7%
8%
**
**
**
About the same
154
85
69
**
47
45
**
**
**
**
39
52
41
**
33
129
**
**
**
53%
55%
52%
**
56%
44%
**
**
**
**
54%
60%
47%
**
53%
53%
**
**
**
A little slower
43
24
19
**
12
17
**
**
**
**
10
11
17
**
8
38
**
**
**
15%
15%
14%
**
15%
16%
**
**
**
**
14%
13%
20%
**
13%
16%
**
**
**
A lot slower
17
10
7
**
4
10
**
**
**
**
6
6
5
**
4
14
**
**
**
6%
7%
5%
**
5%
10%
**
**
**
**
8%
7%
6%
**
6%
6%
**
**
**
Don't know
41
16
25
**
13
16
**
**
**
**
5
9
14
**
11
34
**
**
**
14%
10%
19%
**
16%
15%
**
**
**
**
7%
11%
16%
**
18%
14%
**
**
**
a
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
431
26
37
28
44
28
22
22
22
35
331
100
265
165
232
164
Effective Weighted Sample
303
25
34
27
42
27
21
21
21
34
263
45
184
126
165
130
Total
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
A lot faster
8
**
**
**
**
**
**
**
**
**
7
1
4
4
3
5
3%
**
**
**
**
**
**
**
**
**
3%
5%
2%
5%
2%
4%
A little faster
25
**
**
**
**
**
**
**
**
**
23
2
21
4
16
8
9%
**
**
**
**
**
**
**
**
**
9%
7%
11%
5%
10%
6%
About the same
154
**
**
**
**
**
**
**
**
**
135
19
103
50
80
72
53%
**
**
**
**
**
**
**
**
**
52%
65%
54%
53%
51%
57%
A little slower
43
**
**
**
**
**
**
**
**
**
39
3
26
17
21
21
15%
**
**
**
**
**
**
**
**
**
15%
12%
13%
18%
13%
17%
A lot slower
17
**
**
**
**
**
**
**
**
**
15
2
10
7
15
2
6%
**
**
**
**
**
**
**
**
**
6%
8%
5%
8%
10%
1%
o
Don't know
41
**
**
**
**
**
**
**
**
**
40
1
30
11
21
19
14%
**
**
**
**
**
**
**
**
**
15%
4%
15%
12%
14%
15%
k
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
431
236
195
96
107
166
61
70
45
52
100
110
135
79
107
264
69
63
35
Effective Weighted Sample
303
165
138
68
78
119
42
45
26
39
72
82
92
58
73
231
45
48
30
Total
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
Very satisfied
107
51
56
**
29
38
**
**
**
**
23
32
27
**
24
87
**
**
**
37%
33%
42%
**
34%
38%
**
**
**
**
32%
37%
31%
**
38%
36%
**
**
**
Fairly satisfied
118
72
46
**
37
35
**
**
**
**
33
33
41
**
27
99
**
**
**
41%
46%
35%
**
44%
35%
**
**
**
**
45%
39%
47%
**
44%
41%
**
**
**
b
Neither
31
18
13
**
7
16
**
**
**
**
8
9
9
**
6
27
**
**
**
11%
11%
10%
**
9%
16%
**
**
**
**
11%
11%
10%
**
9%
11%
**
**
**
Fairly dissatisfied
12
7
5
**
3
5
**
**
**
**
4
3
5
**
3
11
**
**
**
4%
4%
4%
**
4%
5%
**
**
**
**
6%
4%
6%
**
5%
5%
**
**
**
Very dissatisfied
3
1
2
**
1
1
**
**
**
**
2
*
-
**
1
3
**
**
**
1%
1%
2%
**
1%
1%
**
**
**
**
2%
*%
-%
**
2%
1%
**
**
**
Don't know
17
7
10
**
7
5
**
**
**
**
2
9
5
**
1
15
**
**
**
6%
4%
8%
**
8%
5%
**
**
**
**
3%
10%
6%
**
2%
6%
**
**
**
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
431
26
37
28
44
28
22
22
22
35
331
100
265
165
232
164
Effective Weighted Sample
303
25
34
27
42
27
21
21
21
34
263
45
184
126
165
130
Total
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
Very satisfied
107
**
**
**
**
**
**
**
**
**
96
11
70
37
65
41
37%
**
**
**
**
**
**
**
**
**
37%
39%
36%
40%
42%
32%
Fairly satisfied
118
**
**
**
**
**
**
**
**
**
104
14
77
40
54
61
41%
**
**
**
**
**
**
**
**
**
40%
47%
40%
42%
34%
48%
n
Neither
31
**
**
**
**
**
**
**
**
**
28
2
21
9
14
16
11%
**
**
**
**
**
**
**
**
**
11%
8%
11%
10%
9%
13%
Fairly dissatisfied
12
**
**
**
**
**
**
**
**
**
10
1
8
4
11
*
4%
**
**
**
**
**
**
**
**
**
4%
5%
4%
4%
7%
*%
o
Very dissatisfied
3
**
**
**
**
**
**
**
**
**
3
*
2
1
2
1
1%
**
**
**
**
**
**
**
**
**
1%
1%
1%
2%
1%
1%
Don't know
17
**
**
**
**
**
**
**
**
**
17
*
14
3
9
8
6%
**
**
**
**
**
**
**
**
**
7%
*%
7%
3%
6%
6%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
431
236
195
96
107
166
61
70
45
52
100
110
135
79
107
264
69
63
35
Effective Weighted Sample
303
165
138
68
78
119
42
45
26
39
72
82
92
58
73
231
45
48
30
Total
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
Very satisfied
96
46
50
**
26
34
**
**
**
**
20
27
25
**
22
76
**
**
**
33%
30%
38%
**
31%
34%
**
**
**
**
28%
32%
29%
**
35%
31%
**
**
**
Fairly satisfied
116
69
47
**
36
33
**
**
**
**
32
35
36
**
27
97
**
**
**
40%
44%
36%
**
42%
33%
**
**
**
**
44%
41%
41%
**
43%
40%
**
**
**
Neither
36
21
15
**
9
18
**
**
**
**
8
10
12
**
8
32
**
**
**
12%
14%
11%
**
10%
18%
**
**
**
**
11%
11%
14%
**
13%
13%
**
**
**
Fairly dissatisfied
18
11
6
**
5
8
**
**
**
**
8
5
7
**
2
16
**
**
**
6%
7%
5%
**
5%
8%
**
**
**
**
11%
6%
8%
**
3%
6%
**
**
**
Very dissatisfied
5
2
3
**
2
2
**
**
**
**
1
1
1
**
2
5
**
**
**
2%
1%
3%
**
2%
2%
**
**
**
**
2%
1%
1%
**
3%
2%
**
**
**
Don't know
17
7
11
**
7
6
**
**
**
**
3
9
6
**
1
16
**
**
**
6%
4%
8%
**
8%
6%
**
**
**
**
4%
10%
7%
**
2%
6%
**
**
**
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
431
26
37
28
44
28
22
22
22
35
331
100
265
165
232
164
Effective Weighted Sample
303
25
34
27
42
27
21
21
21
34
263
45
184
126
165
130
Total
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
Very satisfied
96
**
**
**
**
**
**
**
**
**
87
9
62
34
57
39
33%
**
**
**
**
**
**
**
**
**
33%
32%
32%
36%
36%
30%
Fairly satisfied
116
**
**
**
**
**
**
**
**
**
103
13
79
36
54
58
40%
**
**
**
**
**
**
**
**
**
40%
43%
41%
38%
35%
46%
Neither
36
**
**
**
**
**
**
**
**
**
33
3
24
12
17
18
12%
**
**
**
**
**
**
**
**
**
13%
11%
12%
13%
11%
14%
Fairly dissatisfied
18
**
**
**
**
**
**
**
**
**
15
3
12
6
14
4
6%
**
**
**
**
**
**
**
**
**
6%
9%
6%
6%
9%
3%
o
Very dissatisfied
5
**
**
**
**
**
**
**
**
**
4
1
2
3
5
-
2%
**
**
**
**
**
**
**
**
**
2%
3%
1%
3%
3%
-%
o
Don't know
17
**
**
**
**
**
**
**
**
**
17
*
14
3
9
8
6%
**
**
**
**
**
**
**
**
**
7%
*%
7%
3%
6%
6%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
431
236
195
96
107
166
61
70
45
52
100
110
135
79
107
264
69
63
35
Effective Weighted Sample
303
165
138
68
78
119
42
45
26
39
72
82
92
58
73
231
45
48
30
Total
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
Very satisfied
107
53
54
**
29
38
**
**
**
**
24
32
26
**
23
85
**
**
**
37%
34%
40%
**
35%
38%
**
**
**
**
33%
37%
30%
**
37%
35%
**
**
**
Fairly satisfied
110
68
42
**
34
35
**
**
**
**
29
30
38
**
26
94
**
**
**
38%
44%
32%
**
40%
35%
**
**
**
**
40%
34%
44%
**
42%
39%
**
**
**
b
Neither
34
17
17
**
8
13
**
**
**
**
7
10
12
**
8
29
**
**
**
12%
11%
13%
**
9%
13%
**
**
**
**
10%
12%
13%
**
12%
12%
**
**
**
Fairly dissatisfied
16
9
7
**
5
7
**
**
**
**
9
5
5
**
3
15
**
**
**
5%
6%
5%
**
6%
7%
**
**
**
**
12%
6%
6%
**
5%
6%
**
**
**
Very dissatisfied
4
2
2
**
2
2
**
**
**
**
1
*
1
**
1
4
**
**
**
1%
1%
2%
**
2%
2%
**
**
**
**
2%
*%
1%
**
2%
1%
**
**
**
Don't know
17
7
10
**
7
5
**
**
**
**
2
9
5
**
1
15
**
**
**
6%
4%
8%
**
8%
5%
**
**
**
**
3%
10%
6%
**
2%
6%
**
**
**
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
431
26
37
28
44
28
22
22
22
35
331
100
265
165
232
164
Effective Weighted Sample
303
25
34
27
42
27
21
21
21
34
263
45
184
126
165
130
Total
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
Very satisfied
107
**
**
**
**
**
**
**
**
**
95
12
71
35
64
41
37%
**
**
**
**
**
**
**
**
**
37%
40%
37%
37%
41%
33%
Fairly satisfied
110
**
**
**
**
**
**
**
**
**
99
12
72
38
49
59
38%
**
**
**
**
**
**
**
**
**
38%
40%
37%
40%
31%
46%
n
Neither
34
**
**
**
**
**
**
**
**
**
31
3
22
12
16
18
12%
**
**
**
**
**
**
**
**
**
12%
11%
11%
13%
10%
14%
Fairly dissatisfied
16
**
**
**
**
**
**
**
**
**
14
2
10
6
14
2
5%
**
**
**
**
**
**
**
**
**
5%
8%
5%
6%
9%
2%
o
Very dissatisfied
4
**
**
**
**
**
**
**
**
**
4
*
3
1
4
-
1%
**
**
**
**
**
**
**
**
**
1%
1%
2%
1%
2%
-%
Don't know
17
**
**
**
**
**
**
**
**
**
17
*
14
3
9
8
6%
**
**
**
**
**
**
**
**
**
7%
*%
7%
3%
6%
6%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2556
1228
1328
350
442
1043
719
290
248
346
537
703
829
505
517
1577
330
318
331
Effective Weighted Sample
1760
854
906
235
289
747
508
189
158
233
399
504
559
344
358
1374
232
208
246
Total
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
A lot faster
86
48
39
13
16
29
29
8
7
15
22
23
28
17
18
79
1
4
2
5%
6%
5%
5%
5%
4%
7%
5%
5%
8%
6%
5%
5%
6%
6%
6%
1%
6%
4%
p
p
p
A little faster
160
75
84
27
31
62
40
15
26
17
39
51
53
30
25
136
7
8
8
10%
10%
10%
11%
10%
10%
9%
10%
20%
8%
10%
10%
10%
10%
8%
10%
6%
12%
20%
gij
p
opq
About the same
880
431
449
135
180
353
212
75
67
119
201
257
298
156
169
740
81
41
19
54%
55%
54%
58%
57%
55%
50%
50%
50%
59%
51%
52%
57%
54%
55%
54%
64%
58%
46%
f
r
or
r
A little slower
217
102
115
26
41
93
58
24
15
21
68
89
65
25
38
189
18
5
5
13%
13%
14%
11%
13%
14%
14%
16%
11%
10%
17%
18%
12%
9%
12%
14%
14%
7%
13%
i
lmn
q
q
q
A lot slower
143
78
66
8
27
70
38
12
8
20
47
48
45
26
24
128
7
6
3
9%
10%
8%
3%
9%
11%
9%
8%
6%
10%
12%
10%
9%
9%
8%
9%
5%
8%
7%
c
c
c
h
p
Don't know
131
54
77
24
22
38
47
15
11
9
14
28
32
36
34
110
12
6
4
8%
7%
9%
10%
7%
6%
11%
10%
8%
5%
4%
6%
6%
12%
11%
8%
10%
8%
10%
e
e
ij
j
kl
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2556
166
190
205
187
143
211
156
156
163
1840
716
1480
1068
1511
714
Effective Weighted Sample
1760
159
178
196
177
136
202
149
149
156
1456
329
1029
775
1118
562
Total
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
A lot faster
86
12
14
5
4
6
16
5
3
14
77
10
52
35
56
29
5%
6%
6%
3%
4%
5%
9%
4%
4%
8%
5%
4%
5%
6%
5%
5%
cd
c
A little faster
160
21
24
14
11
15
13
17
7
14
138
22
106
54
99
52
10%
10%
10%
9%
9%
12%
8%
14%
11%
8%
10%
10%
10%
10%
9%
10%
About the same
880
108
127
81
63
73
92
66
30
99
784
96
593
285
555
306
54%
52%
52%
51%
54%
59%
53%
54%
49%
58%
56%
43%
56%
51%
53%
57%
k
m
A little slower
217
35
38
22
14
12
20
15
9
22
188
29
143
74
145
67
13%
17%
16%
14%
12%
10%
12%
13%
14%
13%
14%
13%
14%
13%
14%
13%
A lot slower
143
14
24
25
18
8
12
11
6
10
103
40
92
50
112
28
9%
7%
10%
16%
15%
6%
7%
9%
9%
6%
7%
18%
9%
9%
11%
5%
aefi
aefi
j
o
Don't know
131
17
18
13
7
9
21
7
7
10
104
27
70
60
77
50
8%
8%
7%
8%
6%
7%
12%
5%
12%
6%
7%
12%
7%
11%
7%
9%
dgi
g
j
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2556
1228
1328
350
442
1043
719
290
248
346
537
703
829
505
517
1577
330
318
331
Effective Weighted Sample
1760
854
906
235
289
747
508
189
158
233
399
504
559
344
358
1374
232
208
246
Total
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
Very satisfied
694
333
362
99
136
278
182
68
58
92
174
195
232
136
131
591
54
33
17
43%
42%
44%
43%
43%
43%
43%
45%
43%
46%
44%
39%
44%
47%
43%
43%
43%
47%
41%
k
Fairly satisfied
699
337
363
104
140
271
183
57
59
92
156
227
218
117
137
595
58
29
17
43%
43%
44%
45%
44%
42%
43%
38%
44%
46%
40%
46%
42%
40%
45%
43%
46%
41%
42%
Neither
93
48
45
12
12
44
25
9
6
8
19
32
28
15
18
79
7
3
4
6%
6%
5%
5%
4%
7%
6%
6%
4%
4%
5%
6%
5%
5%
6%
6%
5%
5%
9%
o
Fairly dissatisfied
72
38
33
8
21
32
10
8
7
7
29
31
23
11
6
67
2
1
1
4%
5%
4%
3%
7%
5%
2%
5%
5%
3%
7%
6%
4%
4%
2%
5%
2%
2%
3%
f
f
i
n
p
Very dissatisfied
40
21
18
4
9
15
11
5
3
2
13
9
15
5
10
36
2
1
1
2%
3%
2%
2%
3%
2%
3%
3%
2%
1%
3%
2%
3%
2%
3%
3%
1%
2%
2%
Don't know
20
11
9
4
-
4
12
4
2
1
1
2
6
6
5
13
4
3
1
1%
1%
1%
2%
-%
1%
3%
2%
1%
*%
*%
*%
1%
2%
2%
1%
3%
4%
2%
d
de
j
k
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2556
166
190
205
187
143
211
156
156
163
1840
716
1480
1068
1511
714
Effective Weighted Sample
1760
159
178
196
177
136
202
149
149
156
1456
329
1029
775
1118
562
Total
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
Very satisfied
694
43
112
58
35
53
97
73
27
93
620
74
448
244
462
215
43%
21%
46%
36%
30%
43%
55%
60%
44%
55%
44%
33%
42%
44%
44%
40%
ad
a
ad
acdeh
abcdeh
ad
acd
k
Fairly satisfied
699
132
96
77
61
57
60
34
25
54
590
109
465
233
429
253
43%
64%
39%
48%
52%
46%
34%
28%
41%
31%
42%
49%
44%
42%
41%
47%
bcdefghi
g
fgi
bfghi
fgi
g
j
n
Neither
93
17
11
7
10
6
5
7
5
11
81
12
62
31
57
32
6%
8%
5%
4%
9%
5%
3%
5%
8%
6%
6%
5%
6%
5%
5%
6%
f
f
Fairly dissatisfied
72
12
18
10
8
4
8
1
2
5
60
12
49
23
53
18
4%
6%
7%
6%
6%
3%
4%
1%
4%
3%
4%
5%
5%
4%
5%
3%
g
g
g
g
Very dissatisfied
40
2
6
8
3
2
3
6
1
4
26
14
24
14
32
7
2%
1%
2%
5%
3%
2%
2%
5%
1%
3%
2%
6%
2%
3%
3%
1%
ah
ah
j
o
Don't know
20
1
3
1
-
1
2
-
1
4
17
3
7
13
10
9
1%
*%
1%
1%
-%
1%
1%
-%
2%
2%
1%
1%
1%
2%
1%
2%
d
d
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2556
1228
1328
350
442
1043
719
290
248
346
537
703
829
505
517
1577
330
318
331
Effective Weighted Sample
1760
854
906
235
289
747
508
189
158
233
399
504
559
344
358
1374
232
208
246
Total
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
Very satisfied
624
299
325
95
128
247
153
57
54
73
147
175
199
128
121
533
49
28
13
39%
38%
39%
41%
40%
38%
36%
38%
40%
36%
38%
35%
38%
44%
39%
39%
39%
41%
32%
k
r
r
Fairly satisfied
651
310
341
103
129
247
172
64
57
88
142
203
217
101
130
552
54
27
17
40%
39%
41%
45%
41%
38%
41%
43%
42%
43%
36%
41%
42%
35%
42%
40%
43%
39%
42%
m
m
Neither
132
63
69
19
22
57
34
9
8
11
41
51
42
19
19
113
11
3
5
8%
8%
8%
8%
7%
9%
8%
6%
6%
5%
10%
10%
8%
7%
6%
8%
8%
5%
11%
i
n
q
Fairly dissatisfied
124
70
55
7
25
60
33
11
10
19
42
47
38
24
16
109
7
5
3
8%
9%
7%
3%
8%
9%
8%
7%
7%
9%
11%
9%
7%
8%
5%
8%
6%
7%
7%
c
c
c
n
Very dissatisfied
62
33
29
4
12
28
18
5
2
9
19
17
20
11
14
56
1
3
2
4%
4%
4%
2%
4%
4%
4%
3%
2%
4%
5%
3%
4%
4%
5%
4%
1%
4%
4%
p
p
p
Don't know
24
13
12
3
1
6
14
4
4
3
1
4
6
7
7
16
4
3
2
2%
2%
1%
1%
*%
1%
3%
2%
3%
1%
*%
1%
1%
2%
2%
1%
3%
4%
4%
de
j
j
o
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2556
166
190
205
187
143
211
156
156
163
1840
716
1480
1068
1511
714
Effective Weighted Sample
1760
159
178
196
177
136
202
149
149
156
1456
329
1029
775
1118
562
Total
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
Very satisfied
624
45
87
53
30
50
94
70
22
82
565
59
411
211
408
203
39%
22%
35%
33%
26%
41%
54%
58%
36%
48%
41%
26%
39%
38%
39%
38%
a
a
ad
abcdeh
abcdeh
a
abcdh
k
Fairly satisfied
651
114
104
59
59
55
50
25
26
58
561
91
422
227
394
240
40%
55%
42%
37%
51%
45%
29%
21%
42%
34%
40%
41%
40%
41%
38%
45%
bcfghi
fg
g
cfgi
fg
fg
g
n
Neither
132
21
17
19
9
7
15
13
5
9
115
16
90
42
89
39
8%
10%
7%
12%
7%
5%
8%
10%
8%
5%
8%
7%
9%
7%
8%
7%
ei
Fairly dissatisfied
124
21
25
14
12
7
7
5
5
14
97
27
86
39
93
29
8%
10%
10%
9%
10%
5%
4%
4%
7%
8%
7%
12%
8%
7%
9%
5%
f
fg
fg
j
o
Very dissatisfied
62
5
9
13
7
3
7
6
3
4
38
24
37
24
48
12
4%
2%
3%
8%
6%
3%
4%
5%
5%
3%
3%
11%
3%
4%
5%
2%
aei
j
o
Don't know
24
1
3
3
-
1
2
2
1
3
18
7
10
14
13
10
2%
*%
1%
2%
-%
1%
1%
2%
2%
2%
1%
3%
1%
3%
1%
2%
d
j
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2556
1228
1328
350
442
1043
719
290
248
346
537
703
829
505
517
1577
330
318
331
Effective Weighted Sample
1760
854
906
235
289
747
508
189
158
233
399
504
559
344
358
1374
232
208
246
Total
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
Very satisfied
690
327
364
96
139
281
175
64
54
90
171
197
223
140
130
590
54
31
15
43%
41%
44%
42%
44%
44%
41%
43%
40%
44%
44%
40%
43%
48%
42%
43%
42%
45%
38%
k
Fairly satisfied
675
331
344
105
136
256
177
58
63
85
151
214
226
108
127
570
58
29
18
42%
42%
41%
46%
43%
40%
42%
38%
47%
42%
38%
43%
43%
37%
41%
41%
46%
41%
44%
Neither
110
62
47
13
17
50
30
13
7
14
25
36
34
18
21
97
7
3
3
7%
8%
6%
5%
5%
8%
7%
9%
5%
7%
6%
7%
7%
6%
7%
7%
5%
4%
8%
Fairly dissatisfied
84
39
44
11
15
35
23
9
7
8
29
35
22
10
15
74
3
4
3
5%
5%
5%
5%
5%
5%
6%
6%
5%
4%
7%
7%
4%
4%
5%
5%
2%
5%
6%
m
p
Very dissatisfied
41
19
22
3
11
18
9
3
1
3
15
13
12
7
9
38
1
1
1
3%
2%
3%
1%
3%
3%
2%
2%
1%
2%
4%
3%
2%
3%
3%
3%
1%
1%
2%
Don't know
19
11
8
3
1
4
11
3
2
2
1
2
5
6
5
12
4
2
1
1%
1%
1%
1%
*%
1%
3%
2%
1%
1%
*%
*%
1%
2%
2%
1%
3%
3%
2%
de
j
k
k
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2556
166
190
205
187
143
211
156
156
163
1840
716
1480
1068
1511
714
Effective Weighted Sample
1760
159
178
196
177
136
202
149
149
156
1456
329
1029
775
1118
562
Total
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
Very satisfied
690
42
102
59
40
55
98
73
28
94
617
73
451
238
460
215
43%
20%
42%
36%
34%
45%
56%
60%
45%
55%
44%
33%
43%
43%
44%
40%
a
a
a
a
abcdeh
abcdeh
ad
abcd
k
Fairly satisfied
675
131
105
65
60
54
53
28
23
51
571
103
448
224
411
246
42%
64%
43%
40%
51%
44%
31%
23%
37%
30%
41%
46%
42%
40%
39%
46%
bcdefghi
fgi
fgi
cfghi
fgi
g
n
Neither
110
16
17
15
8
5
12
11
6
7
94
16
72
37
72
35
7%
8%
7%
9%
7%
4%
7%
9%
10%
4%
7%
7%
7%
7%
7%
6%
i
Fairly dissatisfied
84
14
14
10
6
7
5
4
2
11
69
14
51
32
62
19
5%
7%
6%
6%
5%
6%
3%
3%
4%
7%
5%
6%
5%
6%
6%
4%
o
Very dissatisfied
41
2
5
11
4
2
4
4
1
5
27
14
26
14
31
9
3%
1%
2%
7%
3%
1%
2%
3%
2%
3%
2%
6%
2%
3%
3%
2%
abef
j
Don't know
19
1
2
1
-
1
2
1
1
3
16
3
8
11
8
10
1%
*%
1%
1%
-%
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
2%
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2556
1228
1328
350
442
1043
719
290
248
346
537
703
829
505
517
1577
330
318
331
Effective Weighted Sample
1760
854
906
235
289
747
508
189
158
233
399
504
559
344
358
1374
232
208
246
Total
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
Yes
1373
673
700
206
286
569
313
121
102
164
367
455
442
231
245
1175
106
60
32
85%
85%
84%
89%
90%
88%
74%
81%
75%
81%
94%
92%
85%
80%
80%
85%
84%
85%
78%
f
f
f
ghi
lmn
r
r
No
196
98
98
17
29
64
85
22
28
33
23
34
63
48
50
164
17
7
8
12%
12%
12%
8%
9%
10%
20%
15%
21%
16%
6%
7%
12%
16%
16%
12%
14%
10%
20%
cde
j
j
j
k
k
k
oq
Don't know
49
17
32
8
3
12
26
6
5
4
2
7
18
12
13
42
2
3
1
3%
2%
4%
3%
1%
2%
6%
4%
4%
2%
1%
1%
3%
4%
4%
3%
2%
5%
2%
a
de
j
j
k
k
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those with fixed broadband at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2556
166
190
205
187
143
211
156
156
163
1840
716
1480
1068
1511
714
Effective Weighted Sample
1760
159
178
196
177
136
202
149
149
156
1456
329
1029
775
1118
562
Total
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
Yes
1373
175
229
133
92
92
153
100
51
149
1180
193
931
437
914
427
85%
85%
93%
82%
79%
75%
88%
83%
83%
87%
85%
86%
88%
79%
88%
80%
e
acdegh
de
de
m
o
No
196
14
13
23
22
29
17
20
9
19
171
25
104
92
105
83
12%
7%
5%
14%
19%
23%
10%
16%
14%
11%
12%
11%
10%
16%
10%
16%
ab
abfi
abcfhi
ab
ab
b
l
n
Don't know
49
18
4
6
3
2
5
2
2
2
43
6
21
28
24
24
3%
9%
2%
3%
2%
2%
3%
1%
3%
1%
3%
3%
2%
5%
2%
4%
bcdefghi
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi) at least once a week? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2108
1020
1088
305
390
892
521
225
184
276
489
624
685
398
400
1306
285
271
246
Effective Weighted Sample
1457
712
745
207
254
646
365
146
117
185
368
452
465
268
277
1141
198
176
181
Total
1373
673
700
206
286
569
313
121
102
164
367
455
442
231
245
1175
106
60
32
Laptop
1101
527
573
168
241
473
219
92
77
130
316
371
362
182
186
938
88
49
26
80%
78%
82%
82%
84%
83%
70%
76%
76%
79%
86%
81%
82%
79%
76%
80%
82%
82%
82%
f
f
f
ghi
n
Desktop PC
596
311
285
97
81
261
156
43
36
65
160
216
203
87
91
527
40
20
8
43%
46%
41%
47%
28%
46%
50%
35%
35%
39%
44%
47%
46%
37%
37%
45%
38%
34%
26%
b
d
d
d
mn
mn
qr
r
Smartphone
391
215
176
74
95
185
37
25
26
33
137
147
135
62
47
346
21
16
8
28%
32%
25%
36%
33%
33%
12%
20%
25%
20%
37%
32%
31%
27%
19%
29%
20%
27%
25%
b
f
f
f
ghi
n
n
n
p
Games console
294
167
127
73
67
135
19
26
24
34
96
91
100
47
55
263
16
9
7
21%
25%
18%
36%
23%
24%
6%
22%
24%
20%
26%
20%
23%
20%
23%
22%
15%
14%
21%
b
def
f
f
pq
Tablet computer (e.g. iPad)
189
104
85
32
30
103
23
5
9
12
79
85
61
29
14
157
21
6
5
14%
15%
12%
16%
11%
18%
7%
4%
8%
7%
22%
19%
14%
12%
6%
13%
20%
9%
16%
f
df
ghi
lmn
n
n
oq
Netbook
108
56
53
15
22
55
15
8
10
8
36
37
39
19
13
91
9
4
4
8%
8%
8%
7%
8%
10%
5%
7%
10%
5%
10%
8%
9%
8%
5%
8%
8%
7%
13%
f
o
E-reader (e.g. Kindle)
98
52
45
7
15
50
27
3
2
9
55
40
35
16
7
86
5
5
3
7%
8%
6%
3%
5%
9%
9%
3%
2%
5%
15%
9%
8%
7%
3%
7%
4%
8%
8%
c
c
ghi
n
n
n
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
90
48
42
15
13
55
7
4
8
11
31
29
37
16
8
84
2
2
2
7%
7%
6%
7%
5%
10%
2%
4%
8%
6%
9%
6%
8%
7%
3%
7%
2%
4%
5%
f
df
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi) at least once a week? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2108
1020
1088
305
390
892
521
225
184
276
489
624
685
398
400
1306
285
271
246
Effective Weighted Sample
1457
712
745
207
254
646
365
146
117
185
368
452
465
268
277
1141
198
176
181
Total
1373
673
700
206
286
569
313
121
102
164
367
455
442
231
245
1175
106
60
32
TV set
86
49
37
7
17
43
19
4
3
11
40
27
33
12
13
77
4
2
2
6%
7%
5%
3%
6%
8%
6%
3%
3%
7%
11%
6%
8%
5%
5%
7%
3%
4%
8%
c
gh
None of these
23
12
11
3
1
8
11
5
1
2
6
6
6
5
7
22
*
*
*
2%
2%
2%
2%
*%
1%
3%
4%
1%
1%
2%
1%
1%
2%
3%
2%
*%
*%
1%
de
Don't know
4
2
2
*
-
2
2
2
-
1
*
1
1
1
1
3
-
*
-
*%
*%
*%
*%
-%
*%
1%
1%
-%
1%
*%
*%
*%
*%
*%
*%
-%
*%
-%
Mean number of types of devices
2.2
2.3
2.0
2.4
2.0
2.4
1.7
1.7
1.9
1.9
2.6
2.3
2.3
2.0
1.8
2.2
1.9
1.9
2.0
b
df
f
df
ghi
mn
mn
n
pq
Standard deviation
1.43
1.54
1.30
1.40
1.25
1.57
1.18
1.20
1.22
1.21
1.65
1.45
1.53
1.37
1.13
1.44
1.30
1.29
1.37
Standard error
.03
.05
.04
.08
.06
.05
.05
.08
.09
.07
.07
.06
.06
.07
.06
.04
.08
.08
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi) at least once a week? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2108
139
175
166
142
107
182
127
128
140
1510
598
1277
825
1300
562
Effective Weighted Sample
1457
134
164
159
135
102
175
121
122
135
1199
280
894
597
959
438
Total
1373
175
229
133
92
92
153
100
51
149
1180
193
931
437
914
427
Laptop
1101
126
160
117
79
79
125
83
45
124
943
157
769
328
739
335
80%
72%
70%
88%
85%
86%
82%
83%
89%
83%
80%
81%
83%
75%
81%
79%
ab
ab
ab
ab
ab
ab
ab
m
Desktop PC
596
97
113
61
34
39
65
36
22
62
503
94
406
191
410
178
43%
55%
49%
46%
36%
42%
42%
35%
43%
41%
43%
48%
44%
44%
45%
42%
defghi
dg
Smartphone
391
52
61
53
29
27
44
14
17
50
348
43
288
102
271
112
28%
30%
27%
40%
31%
29%
29%
14%
33%
33%
29%
22%
31%
23%
30%
26%
g
g
bfg
g
g
g
g
g
k
m
Games console
294
23
49
39
25
27
33
19
12
37
261
33
210
84
189
98
21%
13%
21%
29%
27%
29%
21%
19%
24%
25%
22%
17%
23%
19%
21%
23%
a
a
a
a
a
Tablet computer (e.g. iPad)
189
27
40
11
14
9
19
7
7
23
163
26
134
54
138
45
14%
16%
18%
8%
15%
9%
12%
7%
15%
16%
14%
13%
14%
12%
15%
11%
cg
cg
cg
o
Netbook
108
8
21
16
8
5
8
6
7
11
96
12
83
25
81
23
8%
5%
9%
12%
8%
6%
5%
6%
13%
8%
8%
6%
9%
6%
9%
5%
af
af
m
o
E-reader (e.g. Kindle)
98
7
24
11
7
9
12
4
3
9
87
11
73
25
71
24
7%
4%
10%
9%
7%
10%
8%
4%
7%
6%
7%
6%
8%
6%
8%
6%
ag
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
90
4
25
13
6
4
7
4
4
18
79
11
68
22
70
19
7%
2%
11%
10%
6%
4%
5%
4%
7%
12%
7%
6%
7%
5%
8%
4%
aefg
a
a
aefg
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi) at least once a week? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2108
139
175
166
142
107
182
127
128
140
1510
598
1277
825
1300
562
Effective Weighted Sample
1457
134
164
159
135
102
175
121
122
135
1199
280
894
597
959
438
Total
1373
175
229
133
92
92
153
100
51
149
1180
193
931
437
914
427
TV set
86
8
15
15
8
5
6
1
5
15
78
7
61
24
66
17
6%
5%
6%
11%
9%
5%
4%
1%
9%
10%
7%
4%
7%
6%
7%
4%
g
afg
g
g
g
g
o
None of these
23
-
10
2
-
1
3
1
*
5
21
2
8
14
20
2
2%
-%
5%
2%
-%
1%
2%
1%
1%
3%
2%
1%
1%
3%
2%
1%
adh
ad
l
o
Don't know
4
-
1
-
2
-
-
1
-
-
3
*
2
2
4
-
*%
-%
*%
-%
2%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
-%
Mean number of types of devices
2.2
2.0
2.2
2.5
2.3
2.2
2.1
1.7
2.4
2.3
2.2
2.0
2.2
2.0
2.2
2.0
g
afg
g
g
g
afg
ag
m
o
Standard deviation
1.43
1.13
1.51
1.66
1.59
1.42
1.28
1.16
1.40
1.63
1.45
1.27
1.47
1.31
1.50
1.24
Standard error
.03
.10
.11
.13
.13
.14
.09
.10
.12
.14
.04
.05
.04
.05
.04
.05
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11E). SHOWCARD How many of these devices has your household connected to the fixed wireless internet connection (Wi-Fi) in the last 12 months? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2108
1020
1088
305
390
892
521
225
184
276
489
624
685
398
400
1306
285
271
246
Effective Weighted Sample
1457
712
745
207
254
646
365
146
117
185
368
452
465
268
277
1141
198
176
181
Total
1373
673
700
206
286
569
313
121
102
164
367
455
442
231
245
1175
106
60
32
Laptop
1117
537
580
171
243
481
222
93
77
131
324
381
367
183
186
950
91
50
26
81%
80%
83%
83%
85%
85%
71%
77%
76%
80%
88%
84%
83%
79%
76%
81%
85%
83%
82%
f
f
f
ghi
n
n
Desktop PC
608
316
292
97
84
268
158
44
36
66
167
224
204
88
91
536
43
20
8
44%
47%
42%
47%
29%
47%
51%
36%
35%
40%
46%
49%
46%
38%
37%
46%
41%
34%
26%
b
d
d
d
gh
mn
mn
qr
r
Smartphone
403
220
183
74
97
194
38
25
26
33
146
157
136
64
47
356
23
16
8
29%
33%
26%
36%
34%
34%
12%
20%
25%
20%
40%
34%
31%
28%
19%
30%
22%
27%
25%
b
f
f
f
ghi
n
n
n
p
Games console
300
169
131
76
69
136
19
26
26
34
97
92
103
47
57
268
16
9
7
22%
25%
19%
37%
24%
24%
6%
22%
25%
20%
26%
20%
23%
21%
23%
23%
15%
15%
23%
b
def
f
f
pq
p
Tablet computer (e.g. iPad)
189
104
86
32
30
104
23
5
9
12
80
86
61
29
14
157
22
6
5
14%
15%
12%
16%
11%
18%
7%
4%
8%
7%
22%
19%
14%
12%
6%
13%
20%
9%
16%
f
df
ghi
lmn
n
n
oq
Netbook
114
59
55
16
23
59
16
9
10
8
40
40
41
19
13
95
10
5
4
8%
9%
8%
8%
8%
10%
5%
7%
10%
5%
11%
9%
9%
8%
5%
8%
9%
8%
14%
f
i
n
o
E-reader (e.g. Kindle)
102
54
47
7
16
51
27
3
2
9
55
43
36
16
7
89
5
5
3
7%
8%
7%
3%
6%
9%
9%
3%
2%
5%
15%
9%
8%
7%
3%
8%
4%
8%
9%
c
c
ghi
n
n
n
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
93
48
44
15
14
57
7
4
9
11
33
29
38
17
8
86
2
2
2
7%
7%
6%
7%
5%
10%
2%
4%
9%
6%
9%
6%
9%
7%
3%
7%
2%
4%
6%
f
df
g
n
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11E). SHOWCARD How many of these devices has your household connected to the fixed wireless internet connection (Wi-Fi) in the last 12 months? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2108
1020
1088
305
390
892
521
225
184
276
489
624
685
398
400
1306
285
271
246
Effective Weighted Sample
1457
712
745
207
254
646
365
146
117
185
368
452
465
268
277
1141
198
176
181
Total
1373
673
700
206
286
569
313
121
102
164
367
455
442
231
245
1175
106
60
32
TV set
86
49
37
7
17
43
19
4
3
11
40
27
33
12
13
77
4
2
3
6%
7%
5%
3%
6%
8%
6%
3%
3%
7%
11%
6%
8%
5%
5%
7%
3%
4%
8%
c
gh
p
None of these
23
12
11
3
1
8
11
5
1
2
6
6
6
5
7
22
*
*
*
2%
2%
2%
2%
*%
1%
3%
4%
1%
1%
2%
1%
1%
2%
3%
2%
*%
*%
1%
de
Don't know
4
2
2
*
-
2
2
2
-
1
*
1
1
1
1
3
-
*
-
*%
*%
*%
*%
-%
*%
1%
1%
-%
1%
*%
*%
*%
*%
*%
*%
-%
*%
-%
Mean number of types of devices
2.2
2.3
2.1
2.4
2.1
2.5
1.7
1.8
1.9
1.9
2.7
2.4
2.3
2.1
1.8
2.2
2.0
1.9
2.1
b
df
f
df
ghi
mn
mn
n
pq
Standard deviation
1.45
1.56
1.33
1.42
1.27
1.60
1.19
1.25
1.24
1.20
1.69
1.50
1.54
1.38
1.13
1.46
1.37
1.30
1.47
Standard error
.03
.05
.04
.08
.06
.05
.05
.08
.09
.07
.08
.06
.06
.07
.06
.04
.08
.08
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11E). SHOWCARD How many of these devices has your household connected to the fixed wireless internet connection (Wi-Fi) in the last 12 months? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2108
139
175
166
142
107
182
127
128
140
1510
598
1277
825
1300
562
Effective Weighted Sample
1457
134
164
159
135
102
175
121
122
135
1199
280
894
597
959
438
Total
1373
175
229
133
92
92
153
100
51
149
1180
193
931
437
914
427
Laptop
1117
127
167
118
80
79
127
83
45
124
957
160
783
331
753
338
81%
72%
73%
89%
87%
86%
83%
83%
89%
83%
81%
83%
84%
76%
82%
79%
ab
ab
ab
ab
ab
ab
ab
m
Desktop PC
608
97
118
62
34
40
65
36
22
63
514
94
414
193
419
180
44%
55%
51%
47%
36%
44%
42%
35%
44%
42%
44%
49%
45%
44%
46%
42%
dfgi
dg
Smartphone
403
54
67
55
29
27
44
14
17
50
358
45
299
104
282
113
29%
31%
29%
41%
32%
29%
29%
14%
33%
33%
30%
23%
32%
24%
31%
27%
g
g
befg
g
g
g
g
g
k
m
Games console
300
26
49
39
25
27
34
19
12
37
266
34
216
85
193
100
22%
15%
21%
30%
27%
29%
22%
19%
24%
25%
23%
18%
23%
19%
21%
23%
ag
a
a
a
Tablet computer (e.g. iPad)
189
27
40
11
14
9
19
7
7
23
163
26
135
54
139
45
14%
16%
18%
8%
15%
9%
12%
7%
15%
16%
14%
14%
14%
12%
15%
11%
cg
cg
cg
o
Netbook
114
8
24
17
8
6
8
6
7
11
102
12
87
27
85
25
8%
5%
10%
13%
9%
6%
5%
6%
13%
8%
9%
6%
9%
6%
9%
6%
af
af
m
o
E-reader (e.g. Kindle)
102
8
24
11
8
9
12
5
3
9
90
11
76
25
73
25
7%
5%
10%
9%
9%
10%
8%
5%
7%
6%
8%
6%
8%
6%
8%
6%
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
93
4
28
13
6
4
7
4
4
18
82
11
69
23
70
21
7%
2%
12%
10%
6%
4%
5%
4%
7%
12%
7%
6%
7%
5%
8%
5%
aefg
a
a
aefg
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11E). SHOWCARD How many of these devices has your household connected to the fixed wireless internet connection (Wi-Fi) in the last 12 months? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2108
139
175
166
142
107
182
127
128
140
1510
598
1277
825
1300
562
Effective Weighted Sample
1457
134
164
159
135
102
175
121
122
135
1199
280
894
597
959
438
Total
1373
175
229
133
92
92
153
100
51
149
1180
193
931
437
914
427
TV set
86
8
15
15
8
5
6
1
5
15
79
7
61
24
66
17
6%
5%
6%
11%
9%
5%
4%
1%
9%
10%
7%
4%
7%
6%
7%
4%
g
afg
g
g
g
g
o
None of these
23
-
10
2
-
1
3
1
*
5
21
2
8
14
20
2
2%
-%
5%
2%
-%
1%
2%
1%
1%
3%
2%
1%
1%
3%
2%
1%
adh
ad
l
o
Don't know
4
-
1
-
2
-
-
1
-
-
3
*
2
2
4
-
*%
-%
*%
-%
2%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
-%
Mean number of types of devices
2.2
2.0
2.3
2.6
2.3
2.2
2.1
1.7
2.4
2.3
2.2
2.1
2.3
2.0
2.3
2.0
g
g
afg
g
g
g
ag
g
k
m
o
Standard deviation
1.45
1.13
1.60
1.64
1.61
1.41
1.27
1.20
1.40
1.64
1.48
1.27
1.49
1.35
1.53
1.25
Standard error
.03
.10
.12
.13
.13
.14
.09
.11
.12
.14
.04
.05
.04
.05
.04
.05
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
~i
~j
~k
l
m
n
o
p
q
r
Unweighted total
925
426
499
58
82
176
609
362
127
65
19
86
174
204
461
506
137
139
143
Effective Weighted Sample
634
279
354
41
52
121
429
260
80
43
15
60
115
133
330
440
106
93
113
Total
468
205
263
37
48
96
287
178
53
44
14
44
99
92
232
365
58
28
17
Certain to
15
4
10
**
**
5
1
3
1
**
**
**
7
3
3
12
*
2
*
3%
2%
4%
**
**
5%
*%
2%
2%
**
**
**
7%
3%
1%
3%
*%
8%
1%
f
n
pr
Very likely
25
10
15
**
**
6
3
8
3
**
**
**
8
4
12
22
1
1
1
5%
5%
6%
**
**
7%
1%
5%
5%
**
**
**
8%
5%
5%
6%
2%
3%
6%
f
Likely
41
19
21
**
**
13
8
14
7
**
**
**
12
9
20
33
2
5
1
9%
10%
8%
**
**
13%
3%
8%
13%
**
**
**
12%
9%
9%
9%
4%
17%
6%
f
opr
Unlikely
39
14
25
**
**
10
20
15
5
**
**
**
10
10
14
30
6
2
1
8%
7%
9%
**
**
10%
7%
9%
10%
**
**
**
10%
10%
6%
8%
10%
7%
7%
Very unlikely
63
32
30
**
**
15
40
26
9
**
**
**
9
11
35
45
11
4
4
13%
16%
12%
**
**
15%
14%
15%
17%
**
**
**
10%
12%
15%
12%
18%
13%
21%
o
Certain not to
243
102
141
**
**
37
196
99
25
**
**
**
46
44
130
190
31
13
9
52%
50%
54%
**
**
39%
68%
56%
46%
**
**
**
46%
48%
56%
52%
54%
45%
51%
e
Don't know
43
23
20
**
**
10
19
12
3
**
**
**
8
11
17
33
6
2
1
9%
11%
8%
**
**
11%
7%
7%
6%
**
**
**
8%
12%
7%
9%
11%
7%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
925
54
41
33
48
76
36
70
80
68
669
256
183
737
403
379
Effective Weighted Sample
634
51
39
31
46
73
35
67
77
65
529
111
129
525
291
302
Total
468
58
42
22
26
56
26
47
27
60
404
63
127
337
213
238
Certain to
15
**
**
**
**
**
**
**
**
**
15
*
9
5
6
8
3%
**
**
**
**
**
**
**
**
**
4%
*%
7%
2%
3%
3%
m
Very likely
25
**
**
**
**
**
**
**
**
**
20
5
12
13
9
15
5%
**
**
**
**
**
**
**
**
**
5%
8%
9%
4%
4%
6%
m
Likely
41
**
**
**
**
**
**
**
**
**
36
5
18
22
18
22
9%
**
**
**
**
**
**
**
**
**
9%
8%
15%
6%
9%
9%
m
Unlikely
39
**
**
**
**
**
**
**
**
**
29
10
13
25
24
14
8%
**
**
**
**
**
**
**
**
**
7%
16%
10%
7%
11%
6%
j
o
Very unlikely
63
**
**
**
**
**
**
**
**
**
55
8
16
47
26
33
13%
**
**
**
**
**
**
**
**
**
14%
12%
12%
14%
12%
14%
Certain not to
243
**
**
**
**
**
**
**
**
**
212
30
39
201
110
124
52%
**
**
**
**
**
**
**
**
**
53%
48%
31%
60%
52%
52%
l
Don't know
43
**
**
**
**
**
**
**
**
**
37
6
18
24
19
22
9%
**
**
**
**
**
**
**
**
**
9%
9%
14%
7%
9%
9%
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
710
328
382
19
33
107
551
289
98
43
8
70
128
156
356
381
112
97
120
Effective Weighted Sample
490
211
279
13
19
74
388
210
63
28
7
48
84
99
260
335
88
65
101
Total
344
148
196
11
16
61
256
140
39
26
6
34
65
65
180
264
48
18
14
No need
190
87
103
**
**
34
150
71
**
**
**
**
40
38
86
149
19
**
11
55%
59%
53%
**
**
56%
59%
51%
**
**
**
**
62%
58%
48%
56%
40%
**
77%
n
p
op
Don't want a computer
117
57
60
**
**
18
96
42
**
**
**
**
17
26
61
87
19
**
2
34%
39%
31%
**
**
29%
37%
30%
**
**
**
**
27%
40%
34%
33%
40%
**
17%
r
r
Don't know how you use computers
87
35
52
**
**
17
67
42
**
**
**
**
9
18
55
60
19
**
2
25%
24%
26%
**
**
27%
26%
30%
**
**
**
**
14%
27%
31%
23%
39%
**
18%
l
l
or
Too old to use the internet
82
37
45
**
**
*
81
39
**
**
**
**
11
13
49
63
9
**
3
24%
25%
23%
**
**
1%
32%
28%
**
**
**
**
17%
19%
27%
24%
20%
**
23%
e
l
Too expensive to set up
56
24
32
**
**
15
29
33
**
**
**
**
6
7
42
38
13
**
2
16%
16%
16%
**
**
25%
11%
24%
**
**
**
**
9%
11%
23%
14%
27%
**
14%
f
lm
or
Charges are too expensive
35
12
23
**
**
10
20
18
**
**
**
**
4
5
24
24
8
**
1
10%
8%
12%
**
**
16%
8%
13%
**
**
**
**
7%
8%
13%
9%
16%
**
8%
f
Computer is too expensive to buy
25
13
12
**
**
3
16
13
**
**
**
**
2
5
18
16
5
**
1
7%
8%
6%
**
**
5%
6%
9%
**
**
**
**
2%
8%
10%
6%
11%
**
10%
l
Friends/ family member checks things
on the internet for me
18
7
11
**
**
3
14
2
**
**
**
**
4
6
6
15
2
**
*
5%
5%
6%
**
**
4%
5%
1%
**
**
**
**
6%
8%
3%
6%
4%
**
3%
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
710
328
382
19
33
107
551
289
98
43
8
70
128
156
356
381
112
97
120
Effective Weighted Sample
490
211
279
13
19
74
388
210
63
28
7
48
84
99
260
335
88
65
101
Total
344
148
196
11
16
61
256
140
39
26
6
34
65
65
180
264
48
18
14
Don't have a phone line
14
7
7
**
**
7
3
5
**
**
**
**
2
3
9
11
1
**
1
4%
5%
3%
**
**
11%
1%
3%
**
**
**
**
3%
5%
5%
4%
2%
**
7%
f
Concerned about security/ fraud
7
2
5
**
**
1
6
1
**
**
**
**
1
2
1
7
1
**
-
2%
1%
3%
**
**
1%
3%
*%
**
**
**
**
1%
4%
1%
2%
1%
**
-%
Worries/ concerns about privacy
issues
6
3
3
**
**
2
4
1
**
**
**
**
1
-
2
6
-
**
-
2%
2%
1%
**
**
3%
2%
*%
**
**
**
**
1%
-%
1%
2%
-%
**
-%
Satisfied with using the internet at
work
6
4
2
**
**
4
-
-
**
**
**
**
4
-
-
5
-
**
*
2%
2%
1%
**
**
7%
-%
-%
**
**
**
**
7%
-%
-%
2%
-%
**
3%
f
mn
Satisfied with using the internet
elsewhere
3
*
3
**
**
3
*
*
**
**
**
**
3
*
1
3
*
**
*
1%
*%
2%
**
**
5%
*%
*%
**
**
**
**
4%
*%
*%
1%
*%
**
2%
f
n
Other
16
7
9
**
**
1
11
8
**
**
**
**
4
4
6
13
2
**
*
5%
5%
5%
**
**
2%
4%
5%
**
**
**
**
7%
6%
4%
5%
4%
**
1%
Don't know
5
2
3
**
**
1
3
2
**
**
**
**
-
1
4
4
-
**
*
1%
1%
1%
**
**
1%
1%
1%
**
**
**
**
-%
1%
2%
2%
-%
**
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
710
39
31
30
39
50
31
58
57
46
507
203
102
604
312
278
Effective Weighted Sample
490
38
30
29
37
49
30
56
56
45
407
88
71
431
224
231
Total
344
40
32
20
20
35
21
38
18
40
297
47
68
272
160
171
No need
190
**
**
**
**
**
**
**
**
**
161
30
37
151
96
84
55%
**
**
**
**
**
**
**
**
**
54%
62%
54%
55%
60%
49%
o
Don't want a computer
117
**
**
**
**
**
**
**
**
**
102
15
17
99
51
64
34%
**
**
**
**
**
**
**
**
**
34%
32%
26%
36%
32%
37%
Don't know how you use computers
87
**
**
**
**
**
**
**
**
**
75
11
14
72
27
57
25%
**
**
**
**
**
**
**
**
**
25%
24%
21%
26%
17%
34%
n
Too old to use the internet
82
**
**
**
**
**
**
**
**
**
73
9
1
81
36
43
24%
**
**
**
**
**
**
**
**
**
25%
18%
2%
30%
22%
25%
l
Too expensive to set up
56
**
**
**
**
**
**
**
**
**
50
6
9
47
20
34
16%
**
**
**
**
**
**
**
**
**
17%
13%
14%
17%
13%
20%
n
Charges are too expensive
35
**
**
**
**
**
**
**
**
**
32
3
8
27
10
23
10%
**
**
**
**
**
**
**
**
**
11%
6%
12%
10%
6%
14%
n
Computer is too expensive to buy
25
**
**
**
**
**
**
**
**
**
21
3
5
20
10
14
7%
**
**
**
**
**
**
**
**
**
7%
7%
7%
7%
6%
8%
Friends/ family member checks things on the
internet for me
18
**
**
**
**
**
**
**
**
**
17
2
4
15
8
10
5%
**
**
**
**
**
**
**
**
**
6%
3%
5%
5%
5%
6%
Don't have a phone line
14
**
**
**
**
**
**
**
**
**
13
2
5
9
4
9
4%
**
**
**
**
**
**
**
**
**
4%
3%
7%
3%
3%
5%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26A (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
710
39
31
30
39
50
31
58
57
46
507
203
102
604
312
278
Effective Weighted Sample
490
38
30
29
37
49
30
56
56
45
407
88
71
431
224
231
Total
344
40
32
20
20
35
21
38
18
40
297
47
68
272
160
171
Concerned about security/ fraud
7
**
**
**
**
**
**
**
**
**
6
1
1
6
4
3
2%
**
**
**
**
**
**
**
**
**
2%
2%
1%
2%
3%
2%
Worries/ concerns about privacy issues
6
**
**
**
**
**
**
**
**
**
5
1
2
4
5
1
2%
**
**
**
**
**
**
**
**
**
2%
2%
2%
2%
3%
1%
Satisfied with using the internet at work
6
**
**
**
**
**
**
**
**
**
6
*
6
-
4
1
2%
**
**
**
**
**
**
**
**
**
2%
*%
8%
-%
2%
1%
m
Satisfied with using the internet elsewhere
3
**
**
**
**
**
**
**
**
**
3
1
3
*
*
3
1%
**
**
**
**
**
**
**
**
**
1%
1%
4%
*%
*%
1%
m
Other
16
**
**
**
**
**
**
**
**
**
12
4
3
13
8
8
5%
**
**
**
**
**
**
**
**
**
4%
9%
4%
5%
5%
4%
j
Don't know
5
**
**
**
**
**
**
**
**
**
5
*
2
2
2
2
1%
**
**
**
**
**
**
**
**
**
2%
*%
3%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
710
328
382
19
33
107
551
289
98
43
8
70
128
156
356
381
112
97
120
Effective Weighted Sample
490
211
279
13
19
74
388
210
63
28
7
48
84
99
260
335
88
65
101
Total
344
148
196
11
16
61
256
140
39
26
6
34
65
65
180
264
48
18
14
No need
117
53
64
**
**
21
93
43
**
**
**
**
28
24
50
94
9
**
7
34%
36%
33%
**
**
35%
36%
31%
**
**
**
**
43%
36%
28%
36%
19%
**
50%
n
p
op
Don't want a computer
60
27
34
**
**
11
47
21
**
**
**
**
11
10
31
48
10
**
1
18%
18%
17%
**
**
19%
18%
15%
**
**
**
**
17%
16%
17%
18%
20%
**
7%
r
r
Too old to use the internet
54
23
31
**
**
-
54
27
**
**
**
**
5
9
35
42
7
**
2
16%
15%
16%
**
**
-%
21%
19%
**
**
**
**
7%
14%
19%
16%
14%
**
17%
e
l
Don't know how you use computers
38
14
24
**
**
11
26
19
**
**
**
**
5
9
23
25
11
**
1
11%
10%
12%
**
**
18%
10%
14%
**
**
**
**
8%
14%
13%
9%
22%
**
6%
or
Too expensive to set up
24
10
14
**
**
8
9
16
**
**
**
**
3
3
17
15
7
**
1
7%
6%
7%
**
**
12%
3%
11%
**
**
**
**
4%
5%
9%
6%
14%
**
5%
f
or
Charges are too expensive
13
4
9
**
**
2
8
2
**
**
**
**
3
2
7
11
1
**
*
4%
3%
4%
**
**
4%
3%
1%
**
**
**
**
5%
4%
4%
4%
2%
**
1%
Friends/family member checks things
on the internet for me
6
3
3
**
**
1
3
-
**
**
**
**
1
3
2
5
*
**
*
2%
2%
1%
**
**
2%
1%
-%
**
**
**
**
2%
4%
1%
2%
*%
**
3%
Computer is too expensive to buy
5
3
2
**
**
*
2
4
**
**
**
**
1
*
3
2
2
**
*
1%
2%
1%
**
**
*%
1%
2%
**
**
**
**
1%
*%
2%
1%
3%
**
3%
Satisfied with using the internet at
work
3
2
*
**
**
2
-
-
**
**
**
**
3
-
-
2
-
**
*
1%
2%
*%
**
**
3%
-%
-%
**
**
**
**
4%
-%
-%
1%
-%
**
3%
f
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
o
p
~q
r
Unweighted total
710
328
382
19
33
107
551
289
98
43
8
70
128
156
356
381
112
97
120
Effective Weighted Sample
490
211
279
13
19
74
388
210
63
28
7
48
84
99
260
335
88
65
101
Total
344
148
196
11
16
61
256
140
39
26
6
34
65
65
180
264
48
18
14
Don't have a phone line
2
1
1
**
**
*
1
*
**
**
**
**
*
1
1
2
*
**
*
1%
1%
1%
**
**
*%
*%
*%
**
**
**
**
*%
1%
1%
1%
*%
**
1%
Satisfied with using the internet
elsewhere
2
-
2
**
**
2
*
*
**
**
**
**
1
-
*
1
*
**
-
1%
-%
1%
**
**
3%
*%
*%
**
**
**
**
2%
-%
*%
1%
*%
**
-%
f
Other
15
7
7
**
**
1
9
7
**
**
**
**
4
3
6
12
1
**
*
4%
5%
4%
**
**
2%
4%
5%
**
**
**
**
7%
4%
4%
5%
3%
**
1%
Don't know
6
2
4
**
**
1
4
2
**
**
**
**
-
1
5
5
1
**
*
2%
1%
2%
**
**
2%
1%
1%
**
**
**
**
-%
1%
3%
2%
1%
**
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
710
39
31
30
39
50
31
58
57
46
507
203
102
604
312
278
Effective Weighted Sample
490
38
30
29
37
49
30
56
56
45
407
88
71
431
224
231
Total
344
40
32
20
20
35
21
38
18
40
297
47
68
272
160
171
No need
117
**
**
**
**
**
**
**
**
**
97
20
23
93
64
46
34%
**
**
**
**
**
**
**
**
**
33%
43%
34%
34%
40%
27%
o
Don't want a computer
60
**
**
**
**
**
**
**
**
**
53
8
11
48
25
35
18%
**
**
**
**
**
**
**
**
**
18%
16%
16%
18%
16%
20%
Too old to use the internet
54
**
**
**
**
**
**
**
**
**
49
5
*
54
24
28
16%
**
**
**
**
**
**
**
**
**
17%
10%
1%
20%
15%
16%
l
Don't know how you use computers
38
**
**
**
**
**
**
**
**
**
35
4
9
29
13
25
11%
**
**
**
**
**
**
**
**
**
12%
7%
13%
11%
8%
15%
n
Too expensive to set up
24
**
**
**
**
**
**
**
**
**
21
3
7
17
10
13
7%
**
**
**
**
**
**
**
**
**
7%
6%
10%
6%
6%
8%
Charges are too expensive
13
**
**
**
**
**
**
**
**
**
13
*
6
7
4
9
4%
**
**
**
**
**
**
**
**
**
4%
*%
8%
3%
2%
5%
k
m
Friends/family member checks things on the
internet for me
6
**
**
**
**
**
**
**
**
**
5
1
2
3
4
2
2%
**
**
**
**
**
**
**
**
**
2%
2%
4%
1%
2%
1%
Computer is too expensive to buy
5
**
**
**
**
**
**
**
**
**
4
*
*
4
1
3
1%
**
**
**
**
**
**
**
**
**
1%
1%
*%
2%
1%
2%
Satisfied with using the internet at work
3
**
**
**
**
**
**
**
**
**
3
*
3
-
2
-
1%
**
**
**
**
**
**
**
**
**
1%
*%
4%
-%
2%
-%
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
710
39
31
30
39
50
31
58
57
46
507
203
102
604
312
278
Effective Weighted Sample
490
38
30
29
37
49
30
56
56
45
407
88
71
431
224
231
Total
344
40
32
20
20
35
21
38
18
40
297
47
68
272
160
171
Don't have a phone line
2
**
**
**
**
**
**
**
**
**
2
*
*
2
*
2
1%
**
**
**
**
**
**
**
**
**
1%
1%
*%
1%
*%
1%
Satisfied with using the internet elsewhere
2
**
**
**
**
**
**
**
**
**
1
*
2
*
*
1
1%
**
**
**
**
**
**
**
**
**
*%
1%
2%
*%
*%
1%
m
Other
15
**
**
**
**
**
**
**
**
**
9
5
3
12
10
5
4%
**
**
**
**
**
**
**
**
**
3%
11%
4%
4%
6%
3%
j
Don't know
6
**
**
**
**
**
**
**
**
**
5
1
2
3
3
3
2%
**
**
**
**
**
**
**
**
**
2%
2%
3%
1%
2%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
~i
j
k
l
m
n
~o
p
q
~r
Unweighted total
1013
483
530
126
175
328
382
230
132
99
102
207
295
212
299
-
500
513
-
Effective Weighted Sample
660
310
350
77
118
225
243
162
85
67
63
131
181
131
217
-
360
341
-
Total
308
147
161
41
56
106
106
76
36
31
28
65
85
59
99
-
197
111
-
Yes
92
54
38
16
20
39
17
12
8
**
17
29
29
17
18
-
55
38
-
30%
37%
24%
39%
36%
37%
16%
16%
23%
**
62%
45%
34%
28%
18%
-%
28%
34%
-%
b
f
f
f
gh
lmn
n
n
No
187
79
108
21
31
57
77
59
25
**
10
32
49
34
72
-
127
60
-
61%
54%
67%
52%
56%
54%
73%
78%
69%
**
35%
49%
58%
57%
73%
-%
64%
54%
-%
a
cde
j
j
klm
q
Don't know
29
13
16
4
4
9
11
5
3
**
1
4
7
9
9
-
15
14
-
9%
9%
10%
9%
8%
9%
11%
6%
9%
**
3%
6%
8%
16%
9%
-%
8%
12%
-%
kl
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1013
-
-
-
-
-
-
-
-
-
513
500
483
526
659
354
Effective Weighted Sample
660
-
-
-
-
-
-
-
-
-
459
457
335
324
390
278
Total
308
-
-
-
-
-
-
-
-
-
250
58
161
145
162
146
Yes
92
-
-
-
-
-
-
-
-
-
76
16
64
27
53
39
30%
-%
-%
-%
-%
-%
-%
-%
-%
-%
31%
27%
40%
19%
33%
27%
m
No
187
-
-
-
-
-
-
-
-
-
153
34
82
105
91
96
61%
-%
-%
-%
-%
-%
-%
-%
-%
-%
61%
59%
51%
72%
56%
66%
l
n
Don't know
29
-
-
-
-
-
-
-
-
-
21
8
15
13
18
11
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
14%
10%
9%
11%
7%
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE30). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Have you or anyone in your household ever used one of these services to make voice calls using the internet at home?
(SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Yes & currently using
467
247
220
69
107
191
100
39
29
40
158
178
155
72
61
397
36
21
13
21%
23%
19%
22%
25%
24%
14%
11%
14%
15%
37%
31%
23%
18%
10%
21%
18%
19%
21%
b
f
f
f
ghi
lmn
mn
n
Yes but stopped using
126
62
63
26
28
48
24
13
9
16
31
37
42
19
27
108
11
5
2
6%
6%
5%
8%
7%
6%
3%
3%
4%
6%
7%
7%
6%
5%
4%
6%
6%
4%
3%
f
f
f
g
No never used
1638
765
873
212
285
537
604
316
163
214
232
349
460
316
513
1362
146
84
46
73%
71%
74%
68%
68%
69%
82%
85%
79%
79%
55%
62%
69%
76%
84%
72%
74%
75%
74%
a
cde
hij
j
j
k
kl
klm
Don't know
26
8
18
6
2
5
12
3
5
2
1
3
11
6
6
19
4
1
1
1%
1%
2%
2%
1%
1%
2%
1%
2%
1%
*%
*%
2%
1%
1%
1%
2%
1%
2%
e
j
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE30). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Have you or anyone in your household ever used one of these services to make voice calls using the internet at home?
(SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Yes & currently using
467
65
79
47
42
27
42
33
16
45
398
69
322
145
324
131
21%
23%
26%
24%
26%
14%
21%
18%
17%
18%
20%
23%
25%
15%
24%
15%
e
eghi
e
eghi
e
m
o
Yes but stopped using
126
12
26
9
9
11
7
14
4
15
112
14
76
49
93
31
6%
4%
9%
5%
6%
6%
4%
7%
4%
6%
6%
5%
6%
5%
7%
4%
f
o
No never used
1638
209
202
137
106
158
151
140
74
186
1419
219
854
776
914
678
73%
73%
66%
71%
66%
80%
74%
74%
78%
74%
73%
72%
68%
79%
68%
80%
bcd
b
bd
bd
l
n
Don't know
26
1
1
1
3
2
3
2
1
5
23
3
11
14
14
11
1%
*%
*%
1%
2%
1%
2%
1%
1%
2%
1%
1%
1%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
n
o
p
q
r
Unweighted total
913
467
446
149
181
372
211
95
70
95
254
298
316
151
147
561
111
121
120
Effective Weighted Sample
630
322
308
101
121
267
146
66
44
62
191
216
207
106
102
491
81
77
85
Total
593
309
283
95
134
239
124
52
38
56
188
215
198
91
89
505
47
26
15
Skype
543
285
259
86
122
224
111
**
**
**
178
204
177
86
76
461
44
25
13
92%
92%
91%
91%
91%
94%
89%
**
**
**
94%
95%
90%
94%
86%
91%
94%
95%
85%
n
MSN Messenger
35
15
20
12
7
14
2
**
**
**
8
12
12
5
7
33
1
*
*
6%
5%
7%
13%
5%
6%
2%
**
**
**
4%
5%
6%
5%
7%
7%
2%
1%
3%
def
q
FaceTime
9
6
3
1
1
5
1
**
**
**
5
4
3
1
*
7
1
1
*
1%
2%
1%
1%
1%
2%
1%
**
**
**
3%
2%
2%
1%
*%
1%
1%
2%
2%
BT Broadband voice/Home Hub
6
3
3
1
1
2
2
**
**
**
1
1
2
*
1
5
-
*
1
1%
1%
1%
1%
1%
1%
1%
**
**
**
1%
1%
1%
*%
2%
1%
-%
*%
6%
opq
BT Communicator
5
4
1
*
1
2
2
**
**
**
1
*
3
1
*
4
*
*
1
1%
1%
*%
*%
1%
1%
2%
**
**
**
*%
*%
2%
1%
*%
1%
*%
1%
4%
o
Orange broadband/ Wanadoo/ Livebox
4
4
-
-
1
1
1
**
**
**
2
2
*
-
1
4
-
-
-
1%
1%
-%
-%
1%
1%
1%
**
**
**
1%
1%
*%
-%
1%
1%
-%
-%
-%
b
Other
18
12
6
1
5
6
6
**
**
**
8
8
9
*
1
16
1
*
*
3%
4%
2%
1%
4%
3%
4%
**
**
**
4%
4%
4%
*%
1%
3%
3%
2%
1%
m
Don't know
12
5
7
2
2
4
5
**
**
**
1
1
4
2
5
11
1
1
*
2%
2%
2%
2%
1%
2%
4%
**
**
**
*%
1%
2%
2%
6%
2%
1%
2%
3%
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
913
60
81
69
79
43
60
59
52
58
653
260
558
354
578
215
Effective Weighted Sample
630
58
77
67
75
41
58
56
50
55
521
116
385
258
438
164
Total
593
77
105
56
51
38
50
47
20
60
510
83
398
194
416
161
Skype
543
**
**
**
**
**
**
**
**
**
467
76
370
172
381
149
92%
**
**
**
**
**
**
**
**
**
92%
92%
93%
89%
92%
92%
MSN Messenger
35
**
**
**
**
**
**
**
**
**
33
2
24
10
28
6
6%
**
**
**
**
**
**
**
**
**
6%
3%
6%
5%
7%
4%
FaceTime
9
**
**
**
**
**
**
**
**
**
7
2
8
1
7
1
1%
**
**
**
**
**
**
**
**
**
1%
2%
2%
*%
2%
1%
BT Broadband voice/Home Hub
6
**
**
**
**
**
**
**
**
**
4
2
3
3
3
2
1%
**
**
**
**
**
**
**
**
**
1%
2%
1%
2%
1%
1%
BT Communicator
5
**
**
**
**
**
**
**
**
**
4
*
4
1
3
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
1%
*%
1%
1%
Orange broadband/ Wanadoo/ Livebox
4
**
**
**
**
**
**
**
**
**
4
-
1
2
3
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
*%
1%
1%
1%
Other
18
**
**
**
**
**
**
**
**
**
16
2
13
5
10
8
3%
**
**
**
**
**
**
**
**
**
3%
2%
3%
3%
2%
5%
Don't know
12
**
**
**
**
**
**
**
**
**
10
3
5
7
10
1
2%
**
**
**
**
**
**
**
**
**
2%
3%
1%
4%
2%
1%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
n
o
p
q
r
Unweighted total
913
467
446
149
181
372
211
95
70
95
254
298
316
151
147
561
111
121
120
Effective Weighted Sample
630
322
308
101
121
267
146
66
44
62
191
216
207
106
102
491
81
77
85
Total
593
309
283
95
134
239
124
52
38
56
188
215
198
91
89
505
47
26
15
Laptop
398
206
191
68
93
165
72
**
**
**
131
157
124
56
61
336
33
17
11
67%
67%
68%
72%
69%
69%
58%
**
**
**
70%
73%
63%
61%
69%
67%
69%
67%
75%
f
f
lm
Desktop PC
204
112
92
27
35
84
58
**
**
**
70
84
70
27
23
179
15
7
4
34%
36%
33%
28%
26%
35%
47%
**
**
**
37%
39%
35%
30%
26%
35%
31%
28%
25%
cde
n
r
Smartphone
68
41
26
15
21
26
5
**
**
**
34
24
29
7
8
57
5
5
1
11%
13%
9%
16%
16%
11%
4%
**
**
**
18%
11%
15%
7%
9%
11%
11%
18%
8%
f
f
f
Tablet computer (e.g. iPad)
45
25
20
3
9
28
5
**
**
**
26
25
13
8
*
39
4
1
1
8%
8%
7%
3%
7%
12%
4%
**
**
**
14%
11%
6%
8%
*%
8%
8%
4%
7%
cf
n
n
n
Netbook
21
10
11
3
8
9
2
**
**
**
9
9
7
3
2
19
2
*
*
4%
3%
4%
3%
6%
4%
1%
**
**
**
5%
4%
4%
4%
2%
4%
3%
2%
3%
f
Dedicated handset
10
6
3
2
2
3
3
**
**
**
1
3
4
2
1
8
1
*
*
2%
2%
1%
2%
1%
1%
3%
**
**
**
1%
1%
2%
2%
2%
2%
2%
*%
2%
Standard landline phone
4
3
1
-
1
2
1
**
**
**
2
3
1
*
-
3
1
*
*
1%
1%
*%
-%
1%
1%
1%
**
**
**
1%
1%
1%
*%
-%
1%
1%
*%
1%
Other
13
5
8
1
6
4
2
**
**
**
2
4
3
2
3
12
-
*
*
2%
2%
3%
1%
5%
1%
2%
**
**
**
1%
2%
2%
3%
4%
2%
-%
1%
3%
Don't know
10
6
4
2
2
4
3
**
**
**
-
1
5
1
3
9
*
*
*
2%
2%
2%
2%
1%
2%
2%
**
**
**
-%
1%
2%
1%
3%
2%
*%
2%
3%
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
913
60
81
69
79
43
60
59
52
58
653
260
558
354
578
215
Effective Weighted Sample
630
58
77
67
75
41
58
56
50
55
521
116
385
258
438
164
Total
593
77
105
56
51
38
50
47
20
60
510
83
398
194
416
161
Laptop
398
**
**
**
**
**
**
**
**
**
348
49
277
120
272
115
67%
**
**
**
**
**
**
**
**
**
68%
60%
70%
62%
65%
71%
m
Desktop PC
204
**
**
**
**
**
**
**
**
**
171
34
140
64
144
57
34%
**
**
**
**
**
**
**
**
**
33%
41%
35%
33%
35%
35%
Smartphone
68
**
**
**
**
**
**
**
**
**
60
8
49
18
45
21
11%
**
**
**
**
**
**
**
**
**
12%
9%
12%
9%
11%
13%
Tablet computer (e.g. iPad)
45
**
**
**
**
**
**
**
**
**
41
4
38
7
33
11
8%
**
**
**
**
**
**
**
**
**
8%
5%
9%
4%
8%
7%
m
Netbook
21
**
**
**
**
**
**
**
**
**
20
1
15
6
15
6
4%
**
**
**
**
**
**
**
**
**
4%
2%
4%
3%
4%
4%
Dedicated handset
10
**
**
**
**
**
**
**
**
**
7
2
5
5
8
1
2%
**
**
**
**
**
**
**
**
**
1%
3%
1%
2%
2%
1%
Standard landline phone
4
**
**
**
**
**
**
**
**
**
4
*
2
2
3
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
*%
1%
1%
1%
Other
13
**
**
**
**
**
**
**
**
**
11
2
7
6
11
1
2%
**
**
**
**
**
**
**
**
**
2%
2%
2%
3%
3%
1%
Don't know
10
**
**
**
**
**
**
**
**
**
9
1
4
6
8
2
2%
**
**
**
**
**
**
**
**
**
2%
1%
1%
3%
2%
1%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Only terrestrial TV (Channels 1-4/1-5)
55
21
34
4
6
15
30
19
5
4
2
13
13
9
20
47
2
1
5
2%
2%
3%
1%
1%
2%
4%
5%
3%
2%
1%
2%
2%
2%
3%
3%
1%
1%
9%
cde
ij
j
q
opq
Terrestrial TV
185
88
96
19
23
75
68
27
17
34
55
54
61
37
33
163
11
1
10
8%
8%
8%
6%
5%
10%
9%
7%
8%
13%
13%
10%
9%
9%
5%
9%
6%
1%
16%
cd
d
g
gh
n
n
n
pq
q
opq
Cable TV (through Virgin Media -
previously NTL and Telewest)
364
188
176
60
55
148
102
39
37
48
79
101
106
70
87
324
22
11
7
16%
17%
15%
19%
13%
19%
14%
11%
18%
18%
19%
18%
16%
17%
14%
17%
11%
9%
10%
df
df
g
g
g
pqr
Satellite TV (Sky)
897
433
464
122
199
347
228
101
63
110
206
239
284
176
196
724
84
59
30
40%
40%
40%
39%
47%
44%
31%
27%
31%
41%
49%
42%
43%
43%
32%
38%
43%
53%
49%
f
cf
f
gh
ghi
n
n
n
op
o
Satellite (Freesat)
46
30
16
7
7
11
22
6
5
8
10
11
16
9
10
39
3
3
2
2%
3%
1%
2%
2%
1%
3%
2%
2%
3%
2%
2%
2%
2%
2%
2%
1%
2%
3%
b
e
Satellite TV (Other)
6
6
1
*
4
1
1
1
2
-
1
-
*
5
1
6
-
*
*
*%
1%
*%
*%
1%
*%
*%
*%
1%
-%
*%
-%
*%
1%
*%
*%
-%
*%
*%
b
ef
kln
Freeview (through a set-top box or
digital television set) with ONLY free
channels
1076
504
572
151
176
335
415
202
108
121
206
265
319
183
309
894
93
47
42
48%
47%
49%
48%
42%
43%
56%
54%
52%
44%
49%
47%
48%
44%
51%
47%
48%
42%
68%
cde
i
m
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Freeview (through a set-top box or
digital television set) with free
channels PLUS top-up channels such
as ESPN, TV favourites, Picturebox
films)
86
46
41
9
15
28
34
18
4
9
14
21
22
15
28
72
5
7
2
4%
4%
3%
3%
4%
4%
5%
5%
2%
3%
3%
4%
3%
4%
5%
4%
3%
6%
4%
h
p
Digital TV via a broadband DSL line
(e.g. BT Vision, Tiscali)
39
22
17
3
8
22
5
3
3
5
16
14
14
5
6
31
5
1
2
2%
2%
1%
1%
2%
3%
1%
1%
2%
2%
4%
2%
2%
1%
1%
2%
2%
1%
3%
f
f
g
n
o
No TV in household
37
18
19
9
8
12
8
15
3
2
2
6
19
3
9
29
7
1
*
2%
2%
2%
3%
2%
2%
1%
4%
1%
1%
*%
1%
3%
1%
2%
2%
4%
1%
1%
f
ij
km
oqr
Don't know
1
-
1
1
-
-
*
-
-
*
-
-
1
*
*
1
-
*
*
*%
-%
*%
*%
-%
-%
*%
-%
-%
*%
-%
-%
*%
*%
*%
*%
-%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Only terrestrial TV (Channels 1-4/1-5)
55
7
12
3
1
8
4
3
8
-
48
7
17
38
27
23
2%
3%
4%
2%
1%
4%
2%
2%
9%
-%
2%
2%
1%
4%
2%
3%
i
di
i
di
i
i
abcdefgi
l
Terrestrial TV
185
7
34
37
24
29
6
2
14
9
158
27
108
77
128
47
8%
2%
11%
19%
15%
15%
3%
1%
14%
4%
8%
9%
9%
8%
10%
6%
afgi
abfgi
afgi
afgi
afgi
g
o
Cable TV (through Virgin Media - previously
NTL and Telewest)
364
42
48
18
33
27
33
48
14
62
358
5
230
130
210
147
16%
15%
16%
9%
21%
13%
16%
25%
15%
25%
18%
2%
18%
13%
16%
17%
c
ce
c
abcefh
abcefh
k
m
Satellite TV (Sky)
897
113
119
82
55
70
109
60
38
78
758
139
586
307
535
332
40%
40%
39%
42%
34%
35%
53%
32%
41%
31%
39%
46%
46%
31%
40%
39%
gi
abcdeghi
gi
j
m
Satellite (Freesat)
46
4
10
7
3
6
6
2
1
1
40
6
19
27
33
11
2%
1%
3%
4%
2%
3%
3%
1%
1%
*%
2%
2%
2%
3%
2%
1%
i
gi
i
i
l
o
Satellite TV (Other)
6
-
-
1
2
1
-
-
*
2
5
1
3
3
4
2
*%
-%
-%
*%
1%
1%
-%
-%
*%
1%
*%
*%
*%
*%
*%
*%
Freeview (through a set-top box or digital
television set) with ONLY free channels
1076
120
136
105
77
99
93
82
51
131
901
175
550
521
669
365
48%
42%
44%
54%
48%
50%
46%
43%
53%
52%
46%
57%
44%
53%
50%
43%
abg
abg
a
j
l
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Freeview (through a set-top box or digital
television set) with free channels PLUS top-
up channels such as ESPN, TV favourites,
Picturebox films)
86
19
9
6
5
13
3
2
3
12
77
9
45
42
44
40
4%
7%
3%
3%
3%
7%
2%
1%
3%
5%
4%
3%
4%
4%
3%
5%
dfgh
fg
g
Digital TV via a broadband DSL line (e.g. BT
Vision, Tiscali)
39
5
1
5
3
4
4
3
3
4
28
11
26
13
29
8
2%
2%
*%
2%
2%
2%
2%
2%
3%
2%
1%
4%
2%
1%
2%
1%
j
o
No TV in household
37
6
7
3
5
1
-
6
1
1
35
2
14
24
22
15
2%
2%
2%
2%
3%
*%
-%
3%
1%
*%
2%
1%
1%
2%
2%
2%
f
f
efi
efi
l
Don't know
1
-
-
-
-
-
-
-
-
1
1
*
*
1
*
1
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Only terrestrial TV (Channels 1-4/1-5)
55
21
34
4
6
15
30
19
5
4
2
13
13
9
20
47
2
1
5
2%
2%
3%
1%
1%
2%
4%
5%
3%
2%
1%
2%
2%
2%
3%
3%
1%
1%
9%
cde
ij
j
q
opq
Terrestrial TV
16
9
7
*
2
5
8
2
3
3
5
3
4
6
3
15
1
-
1
1%
1%
1%
*%
1%
1%
1%
1%
2%
1%
1%
*%
1%
2%
1%
1%
*%
-%
1%
q
Cable TV (through Virgin Media -
previously NTL and Telewest)
352
180
172
57
54
140
100
38
37
46
77
97
102
68
84
313
22
11
6
16%
17%
15%
18%
13%
18%
13%
10%
18%
17%
18%
17%
15%
17%
14%
17%
11%
9%
9%
df
df
g
g
g
pqr
Satellite TV (Sky)
878
421
457
119
197
342
220
101
59
108
202
233
276
175
194
708
83
57
30
39%
39%
39%
38%
47%
44%
30%
27%
29%
40%
48%
41%
41%
42%
32%
38%
42%
51%
48%
f
cf
f
gh
ghi
n
n
n
op
o
Satellite (Freesat)
34
18
16
7
4
8
15
4
4
7
5
8
11
7
9
28
3
2
1
1%
2%
1%
2%
1%
1%
2%
1%
2%
3%
1%
1%
2%
2%
1%
1%
1%
2%
2%
Satellite TV (Other)
6
6
1
*
4
1
1
1
2
-
1
-
*
5
1
6
-
*
*
*%
1%
*%
*%
1%
*%
*%
*%
1%
-%
*%
-%
*%
1%
*%
*%
-%
*%
*%
b
ef
kln
Freeview (through a set-top box or
digital television set) with ONLY free
channels
783
358
425
108
126
221
327
175
86
89
114
181
220
124
258
665
70
34
15
35%
33%
36%
35%
30%
28%
44%
47%
42%
33%
27%
32%
33%
30%
42%
35%
35%
31%
24%
e
cde
ij
ij
klm
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Freeview (through a set-top box or
digital television set) with free
channels PLUS top-up channels such
as ESPN, TV favourites, Picturebox
films)
62
34
29
4
13
18
27
13
4
7
5
16
14
11
22
51
5
5
2
3%
3%
2%
1%
3%
2%
4%
4%
2%
3%
1%
3%
2%
3%
4%
3%
3%
4%
3%
c
j
Digital TV via a broadband DSL line
(e.g. BT Vision, Tiscali)
31
17
14
3
7
18
3
3
3
4
10
11
9
5
6
23
5
1
2
1%
2%
1%
1%
2%
2%
*%
1%
2%
2%
2%
2%
1%
1%
1%
1%
2%
1%
3%
f
f
g
o
No TV in household
37
18
19
9
8
12
8
15
3
2
2
6
19
3
9
29
7
1
*
2%
2%
2%
3%
2%
2%
1%
4%
1%
1%
*%
1%
3%
1%
2%
2%
4%
1%
1%
f
ij
km
oqr
Don't know
1
-
1
1
-
-
*
-
-
*
-
-
1
*
*
1
-
*
*
*%
-%
*%
*%
-%
-%
*%
-%
-%
*%
-%
-%
*%
*%
*%
*%
-%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Only terrestrial TV (Channels 1-4/1-5)
55
7
12
3
1
8
4
3
8
-
48
7
17
38
27
23
2%
3%
4%
2%
1%
4%
2%
2%
9%
-%
2%
2%
1%
4%
2%
3%
i
di
i
di
i
i
abcdefgi
l
Terrestrial TV
16
-
4
4
5
1
2
-
1
-
11
5
9
7
11
4
1%
-%
1%
2%
3%
*%
1%
-%
1%
-%
1%
2%
1%
1%
1%
1%
agi
aegi
j
Cable TV (through Virgin Media - previously
NTL and Telewest)
352
41
44
18
33
25
32
48
13
60
347
5
221
128
206
140
16%
14%
14%
9%
21%
12%
15%
25%
14%
24%
18%
2%
17%
13%
15%
16%
ce
c
abcefh
abcefh
k
m
Satellite TV (Sky)
878
110
116
80
54
69
108
57
37
77
741
137
573
302
522
326
39%
39%
38%
41%
34%
35%
53%
30%
39%
31%
38%
45%
45%
31%
39%
38%
gi
abcdeghi
gi
j
m
Satellite (Freesat)
34
3
6
6
3
4
4
1
1
1
30
4
15
19
22
10
1%
1%
2%
3%
2%
2%
2%
1%
1%
*%
2%
1%
1%
2%
2%
1%
i
Satellite TV (Other)
6
-
-
1
2
1
-
-
-
2
5
1
3
3
4
2
*%
-%
-%
*%
1%
1%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
Freeview (through a set-top box or digital
television set) with ONLY free channels
783
102
110
73
51
77
53
70
29
99
656
127
362
418
477
291
35%
36%
36%
38%
32%
39%
26%
37%
31%
40%
34%
42%
29%
42%
36%
34%
f
f
f
f
f
fh
j
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Freeview (through a set-top box or digital
television set) with free channels PLUS top-
up channels such as ESPN, TV favourites,
Picturebox films)
62
16
7
3
3
10
1
1
2
8
57
6
28
34
30
31
3%
6%
2%
1%
2%
5%
*%
1%
2%
3%
3%
2%
2%
3%
2%
4%
cdfg
cfg
f
f
n
Digital TV via a broadband DSL line (e.g. BT
Vision, Tiscali)
31
2
1
4
3
4
3
3
2
2
21
10
20
11
22
7
1%
1%
*%
2%
2%
2%
1%
2%
2%
1%
1%
3%
2%
1%
2%
1%
j
No TV in household
37
6
7
3
5
1
-
6
1
1
35
2
14
24
22
15
2%
2%
2%
2%
3%
*%
-%
3%
1%
*%
2%
1%
1%
2%
2%
2%
f
f
efi
efi
l
Don't know
1
-
-
-
-
-
-
-
-
1
1
*
*
1
*
1
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3713
1777
1936
466
597
1279
1369
717
410
444
576
812
1057
761
1081
2214
489
508
502
Effective Weighted Sample
2530
1206
1324
313
391
906
955
483
257
300
427
579
707
508
751
1919
350
338
383
Total
2217
1063
1154
303
414
769
731
357
203
269
420
560
649
410
598
1856
190
110
62
Yes, the main TV in the household is
an HDTV set or HD ready
1583
786
797
220
312
585
465
201
146
198
366
436
487
298
362
1332
142
69
41
71%
74%
69%
73%
75%
76%
64%
56%
72%
74%
87%
78%
75%
73%
60%
72%
75%
62%
67%
b
f
f
f
g
g
ghi
mn
n
n
qr
qr
No
539
250
289
68
93
161
217
136
47
63
47
103
140
93
201
444
43
37
15
24%
23%
25%
23%
22%
21%
30%
38%
23%
24%
11%
18%
22%
23%
34%
24%
22%
33%
25%
cde
hij
j
j
klm
opr
Don't know
96
28
68
15
9
23
49
20
10
7
7
21
21
19
35
80
5
5
5
4%
3%
6%
5%
2%
3%
7%
6%
5%
3%
2%
4%
3%
5%
6%
4%
3%
5%
8%
a
d
de
j
j
l
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3713
233
243
247
255
240
252
244
250
250
2681
1032
1773
1927
2026
1185
Effective Weighted Sample
2530
222
226
235
241
228
242
231
238
239
2101
462
1228
1382
1474
930
Total
2217
281
301
191
155
198
205
183
94
249
1915
302
1248
960
1322
834
Yes, the main TV in the household is an
HDTV set or HD ready
1583
193
220
138
125
135
156
120
62
182
1362
221
967
612
983
559
71%
69%
73%
72%
81%
68%
76%
66%
66%
73%
71%
73%
78%
64%
74%
67%
aceghi
gh
m
o
No
539
81
67
45
21
55
40
55
25
54
473
66
241
292
283
240
24%
29%
22%
23%
14%
28%
20%
30%
27%
22%
25%
22%
19%
30%
21%
29%
df
d
d
df
dfi
d
d
l
n
Don't know
96
7
14
8
8
7
8
8
7
13
80
15
40
56
55
35
4%
2%
5%
4%
5%
4%
4%
4%
7%
5%
4%
5%
3%
6%
4%
4%
a
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2592
1279
1313
333
456
962
839
388
287
339
505
631
791
532
638
1558
379
309
346
Effective Weighted Sample
1776
876
901
228
297
683
588
259
181
229
375
455
528
361
439
1359
265
200
270
Total
1583
786
797
220
312
585
465
201
146
198
366
436
487
298
362
1332
142
69
41
Yes
939
478
461
128
199
359
253
91
76
113
227
273
298
181
186
779
92
40
27
59%
61%
58%
58%
64%
61%
54%
45%
52%
57%
62%
63%
61%
61%
52%
59%
65%
59%
66%
f
f
g
gh
n
n
n
o
o
No
609
292
317
86
107
218
198
107
70
78
130
153
181
107
168
523
47
26
13
38%
37%
40%
39%
34%
37%
43%
53%
48%
39%
35%
35%
37%
36%
47%
39%
33%
39%
31%
d
ij
j
klm
r
Don't know
35
16
19
5
6
9
15
4
1
7
9
10
8
10
7
29
3
2
1
2%
2%
2%
2%
2%
1%
3%
2%
*%
3%
3%
2%
2%
3%
2%
2%
2%
3%
4%
e
h
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2592
158
177
175
200
160
191
157
163
177
1868
724
1387
1201
1475
771
Effective Weighted Sample
1776
151
166
167
189
152
183
149
156
170
1469
331
960
865
1089
604
Total
1583
193
220
138
125
135
156
120
62
182
1362
221
967
612
983
559
Yes
939
132
143
71
77
61
74
66
40
115
799
140
599
338
573
339
59%
68%
65%
52%
61%
45%
47%
55%
64%
63%
59%
63%
62%
55%
58%
61%
cefg
cef
ef
cef
cef
m
No
609
54
71
62
46
73
79
53
22
63
533
77
351
256
384
213
38%
28%
32%
45%
37%
54%
50%
44%
35%
35%
39%
35%
36%
42%
39%
38%
abi
abdhi
abdhi
ab
l
Don't know
35
7
6
4
3
1
3
1
1
4
31
4
18
18
26
7
2%
4%
3%
3%
2%
*%
2%
*%
1%
2%
2%
2%
2%
3%
3%
1%
e
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video
games. (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3713
1777
1936
466
597
1279
1369
717
410
444
576
812
1057
761
1081
2214
489
508
502
Effective Weighted Sample
2530
1206
1324
313
391
906
955
483
257
300
427
579
707
508
751
1919
350
338
383
Total
2217
1063
1154
303
414
769
731
357
203
269
420
560
649
410
598
1856
190
110
62
Yes, the main TV in the household is
3D ready
145
65
80
13
35
63
33
15
11
17
44
36
48
30
31
127
9
5
3
7%
6%
7%
4%
9%
8%
5%
4%
6%
6%
10%
6%
7%
7%
5%
7%
5%
5%
6%
cf
cf
ghi
No
2004
978
1026
282
372
690
661
331
185
243
367
506
584
369
545
1670
178
102
54
90%
92%
89%
93%
90%
90%
90%
93%
91%
91%
87%
90%
90%
90%
91%
90%
94%
92%
88%
b
j
or
Don't know
68
20
48
8
7
16
37
10
7
9
9
18
17
11
22
58
3
3
4
3%
2%
4%
3%
2%
2%
5%
3%
3%
3%
2%
3%
3%
3%
4%
3%
2%
3%
6%
a
de
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video
games. (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3713
233
243
247
255
240
252
244
250
250
2681
1032
1773
1927
2026
1185
Effective Weighted Sample
2530
222
226
235
241
228
242
231
238
239
2101
462
1228
1382
1474
930
Total
2217
281
301
191
155
198
205
183
94
249
1915
302
1248
960
1322
834
Yes, the main TV in the household is 3D
ready
145
31
27
12
7
6
17
11
2
14
132
13
104
41
103
38
7%
11%
9%
6%
5%
3%
8%
6%
3%
6%
7%
4%
8%
4%
8%
5%
deghi
eh
eh
k
m
o
No
2004
244
264
174
139
189
182
168
86
223
1724
280
1111
883
1178
772
90%
87%
88%
91%
89%
96%
89%
92%
92%
90%
90%
93%
89%
92%
89%
93%
abdfi
l
n
Don't know
68
6
9
6
9
3
5
4
6
11
59
9
32
35
40
24
3%
2%
3%
3%
6%
1%
2%
2%
6%
4%
3%
3%
3%
4%
3%
3%
aefg
aeg
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
205
96
109
19
45
90
51
24
18
23
56
48
65
47
45
131
24
21
29
Effective Weighted Sample
144
68
77
13
31
66
35
17
13
16
43
32
47
31
34
117
18
15
21
Total
145
65
80
13
35
63
33
15
11
17
44
36
48
30
31
127
9
5
3
Yes
58
**
31
**
**
**
**
**
**
**
**
**
**
**
**
50
**
**
**
40%
**
39%
**
**
**
**
**
**
**
**
**
**
**
**
39%
**
**
**
No
83
**
45
**
**
**
**
**
**
**
**
**
**
**
**
74
**
**
**
57%
**
56%
**
**
**
**
**
**
**
**
**
**
**
**
58%
**
**
**
Don't know
5
**
4
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
205
25
20
14
11
7
21
14
6
13
155
50
129
76
126
50
Effective Weighted Sample
144
24
19
14
10
7
20
14
6
12
127
19
94
55
98
40
Total
145
31
27
12
7
6
17
11
2
14
132
13
104
41
103
38
Yes
58
**
**
**
**
**
**
**
**
**
53
**
39
**
42
**
40%
**
**
**
**
**
**
**
**
**
40%
**
37%
**
41%
**
No
83
**
**
**
**
**
**
**
**
**
74
**
64
**
58
**
57%
**
**
**
**
**
**
**
**
**
56%
**
61%
**
57%
**
Don't know
5
**
**
**
**
**
**
**
**
**
5
**
2
**
3
**
3%
**
**
**
**
**
**
**
**
**
3%
**
2%
**
3%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
205
96
109
19
45
90
51
24
18
23
56
48
65
47
45
131
24
21
29
Effective Weighted Sample
144
68
77
13
31
66
35
17
13
16
43
32
47
31
34
117
18
15
21
Total
145
65
80
13
35
63
33
15
11
17
44
36
48
30
31
127
9
5
3
Every day
9
**
6
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
6%
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
Several times a week
14
**
7
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
**
10%
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
At least once a week
8
**
3
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
5%
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
At least once a month
16
**
8
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
11%
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
A few times a year
8
**
6
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
6%
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
Less than once a year
1
**
-
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Never
83
**
46
**
**
**
**
**
**
**
**
**
**
**
**
74
**
**
**
57%
**
57%
**
**
**
**
**
**
**
**
**
**
**
**
58%
**
**
**
Don't know
5
**
5
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
4%
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
205
25
20
14
11
7
21
14
6
13
155
50
129
76
126
50
Effective Weighted Sample
144
24
19
14
10
7
20
14
6
12
127
19
94
55
98
40
Total
145
31
27
12
7
6
17
11
2
14
132
13
104
41
103
38
Every day
9
**
**
**
**
**
**
**
**
**
8
**
3
**
5
**
6%
**
**
**
**
**
**
**
**
**
6%
**
3%
**
5%
**
Several times a week
14
**
**
**
**
**
**
**
**
**
11
**
10
**
10
**
10%
**
**
**
**
**
**
**
**
**
9%
**
10%
**
10%
**
At least once a week
8
**
**
**
**
**
**
**
**
**
7
**
6
**
6
**
5%
**
**
**
**
**
**
**
**
**
5%
**
5%
**
5%
**
At least once a month
16
**
**
**
**
**
**
**
**
**
16
**
11
**
14
**
11%
**
**
**
**
**
**
**
**
**
12%
**
10%
**
14%
**
A few times a year
8
**
**
**
**
**
**
**
**
**
8
**
7
**
6
**
6%
**
**
**
**
**
**
**
**
**
6%
**
7%
**
6%
**
Less than once a year
1
**
**
**
**
**
**
**
**
**
1
**
1
**
1
**
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
1%
**
Never
83
**
**
**
**
**
**
**
**
**
75
**
64
**
58
**
57%
**
**
**
**
**
**
**
**
**
57%
**
62%
**
57%
**
Don't know
5
**
**
**
**
**
**
**
**
**
5
**
2
**
3
**
4%
**
**
**
**
**
**
**
**
**
4%
**
2%
**
3%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1666
806
860
210
311
658
485
234
165
204
316
387
507
377
393
882
235
277
272
Effective Weighted Sample
1062
520
542
132
189
441
321
140
93
127
221
262
320
239
245
762
161
184
184
Total
942
463
480
129
208
357
248
107
69
118
214
248
297
190
206
763
87
61
32
Sky satellite dish to receive
subscription channels - you pay a
monthly subscription fee
822
393
429
114
183
325
199
89
60
104
193
215
266
165
175
663
81
50
29
87%
85%
90%
89%
88%
91%
80%
83%
87%
88%
90%
87%
90%
87%
85%
87%
93%
82%
91%
a
f
f
f
g
oq
q
Sky satellite dish for free to air
services only - you pay no monthly
subscription fee
63
37
27
7
14
19
23
12
3
5
13
23
15
10
15
52
3
8
1
7%
8%
6%
5%
7%
5%
9%
11%
5%
4%
6%
9%
5%
5%
8%
7%
3%
12%
4%
e
i
opr
Freesat standard package with a dish
and standard set top box - you do not
pay a subscription fee
27
15
12
5
4
4
15
3
3
5
4
5
9
5
8
23
1
1
1
3%
3%
3%
4%
2%
1%
6%
3%
4%
4%
2%
2%
3%
3%
4%
3%
1%
2%
4%
e
de
Freesat HD package with a dish and
high definition (HD) set top box - you
do not pay a subscription fee
13
10
3
*
2
4
6
1
1
3
5
5
4
3
1
11
*
1
1
1%
2%
1%
*%
1%
1%
2%
1%
1%
2%
2%
2%
1%
2%
1%
1%
*%
2%
2%
b
Other satellite dish, showing mainly
non-English programmes where you
pay a monthly subscription fee
5
5
*
*
4
1
*
1
2
-
1
-
*
4
1
5
-
*
*
1%
1%
*%
*%
2%
*%
*%
1%
3%
-%
*%
-%
*%
2%
*%
1%
-%
1%
1%
b
ef
ij
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1666
806
860
210
311
658
485
234
165
204
316
387
507
377
393
882
235
277
272
Effective Weighted Sample
1062
520
542
132
189
441
321
140
93
127
221
262
320
239
245
762
161
184
184
Total
942
463
480
129
208
357
248
107
69
118
214
248
297
190
206
763
87
61
32
Other satellite dish, showing mainly
non-English programmes where you
do not pay a monthly subscription fee
2
1
2
-
-
2
1
*
-
-
1
-
1
1
*
2
-
-
-
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
1%
-%
*%
*%
*%
*%
-%
-%
-%
Broadband satellite - satellite provided
for the use of broadband internet
access but used to access free to air
satellite programmes
*
-
*
-
-
*
-
-
-
-
-
-
*
-
-
-
-
-
*
*%
-%
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
*%
Don't know
18
9
9
3
3
5
7
2
2
2
1
3
6
2
8
14
2
1
*
2%
2%
2%
2%
1%
1%
3%
2%
2%
2%
1%
1%
2%
1%
4%
2%
2%
2%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
f
~g
h
~i
j
k
l
m
n
o
Unweighted total
1666
93
97
114
95
88
137
80
100
78
1131
535
938
723
906
488
Effective Weighted Sample
1062
89
90
109
90
83
131
76
96
74
855
226
605
491
631
368
Total
942
117
127
89
60
76
115
60
39
80
796
146
606
333
566
344
Sky satellite dish to receive subscription
channels - you pay a monthly subscription
fee
822
**
**
75
**
**
103
**
35
**
695
127
543
276
490
303
87%
**
**
84%
**
**
90%
**
89%
**
87%
87%
90%
83%
87%
88%
m
Sky satellite dish for free to air services only
- you pay no monthly subscription fee
63
**
**
7
**
**
4
**
4
**
52
11
38
25
40
22
7%
**
**
8%
**
**
3%
**
9%
**
7%
8%
6%
7%
7%
6%
Freesat standard package with a dish and
standard set top box - you do not pay a
subscription fee
27
**
**
5
**
**
2
**
*
**
24
3
10
18
19
6
3%
**
**
5%
**
**
2%
**
1%
**
3%
2%
2%
5%
3%
2%
l
Freesat HD package with a dish and high
definition (HD) set top box - you do not pay a
subscription fee
13
**
**
2
**
**
2
**
1
**
11
2
8
5
12
1
1%
**
**
2%
**
**
1%
**
2%
**
1%
1%
1%
2%
2%
*%
o
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
5
**
**
1
**
**
-
**
*
**
4
1
3
2
3
2
1%
**
**
1%
**
**
-%
**
1%
**
*%
1%
1%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
f
~g
h
~i
j
k
l
m
n
o
Unweighted total
1666
93
97
114
95
88
137
80
100
78
1131
535
938
723
906
488
Effective Weighted Sample
1062
89
90
109
90
83
131
76
96
74
855
226
605
491
631
368
Total
942
117
127
89
60
76
115
60
39
80
796
146
606
333
566
344
Other satellite dish, showing mainly non-
English programmes where you do not pay a
monthly subscription fee
2
**
**
-
**
**
-
**
-
**
2
-
1
1
1
1
*%
**
**
-%
**
**
-%
**
-%
**
*%
-%
*%
*%
*%
*%
Broadband satellite - satellite provided for
the use of broadband internet access but
used to access free to air satellite
programmes
*
**
**
-
**
**
-
**
-
**
-
*
-
*
-
-
*%
**
**
-%
**
**
-%
**
-%
**
-%
*%
-%
*%
-%
-%
Don't know
18
**
**
1
**
**
4
**
-
**
16
2
7
11
8
10
2%
**
**
1%
**
**
4%
**
-%
**
2%
1%
1%
3%
1%
3%
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1456
692
764
181
273
602
398
192
140
177
291
335
458
331
330
763
219
224
250
Effective Weighted Sample
924
442
482
116
164
404
260
115
78
109
203
226
289
208
205
659
151
148
173
Total
822
393
429
114
183
325
199
89
60
104
193
215
266
165
175
663
81
50
29
Sky Sports 1 only
21
11
9
4
4
7
6
1
1
1
4
6
7
3
4
19
-
2
*
3%
3%
2%
3%
2%
2%
3%
1%
2%
1%
2%
3%
3%
2%
2%
3%
-%
3%
1%
p
p
Sky Sports 2 only
5
2
3
1
1
*
3
-
1
1
-
2
1
1
1
5
-
*
*
1%
1%
1%
1%
*%
*%
1%
-%
1%
1%
-%
1%
*%
*%
1%
1%
-%
*%
1%
Sky Sports Pack (Sky Sports 1, 2, 3
and 4)
298
165
133
43
77
104
75
22
18
40
89
87
99
62
51
245
34
13
7
36%
42%
31%
38%
42%
32%
37%
25%
31%
38%
46%
40%
37%
37%
29%
37%
42%
25%
26%
b
e
g
gh
n
qr
qr
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
33
17
16
4
13
11
5
5
1
6
6
11
11
3
8
26
2
3
2
4%
4%
4%
4%
7%
3%
2%
6%
2%
6%
3%
5%
4%
2%
4%
4%
3%
6%
6%
f
Sky Movies 2 only (Comedy, Indie,
Sci-Fi & Horror, Crime & Thriller,
Action & Adventure)
13
8
5
*
4
5
3
*
*
1
5
4
4
2
3
10
1
2
*
2%
2%
1%
*%
2%
2%
2%
*%
*%
1%
3%
2%
2%
1%
2%
1%
2%
3%
1%
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2, plus
Premiere and Disney Cinemagic)
249
127
122
38
61
102
49
24
17
26
64
62
80
54
52
208
25
11
6
30%
32%
28%
33%
33%
31%
25%
27%
29%
25%
33%
29%
30%
33%
30%
31%
30%
21%
22%
qr
Sky+ HD (High Definition channels
through Sky+ HD box)
280
143
137
34
71
107
68
15
16
34
86
92
101
57
29
221
39
11
9
34%
36%
32%
30%
39%
33%
34%
17%
26%
33%
45%
43%
38%
35%
17%
33%
48%
23%
30%
g
ghi
n
n
n
q
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1456
692
764
181
273
602
398
192
140
177
291
335
458
331
330
763
219
224
250
Effective Weighted Sample
924
442
482
116
164
404
260
115
78
109
203
226
289
208
205
659
151
148
173
Total
822
393
429
114
183
325
199
89
60
104
193
215
266
165
175
663
81
50
29
Basic package only
246
103
143
29
41
114
63
41
23
29
51
52
75
47
73
190
22
20
14
30%
26%
33%
25%
23%
35%
31%
47%
38%
28%
26%
24%
28%
28%
41%
29%
27%
40%
50%
a
cd
d
ij
klm
op
op
None of these
16
8
8
3
2
9
3
3
1
-
4
9
1
3
3
15
-
*
-
2%
2%
2%
2%
1%
3%
1%
3%
1%
-%
2%
4%
1%
2%
2%
2%
-%
1%
-%
l
r
Don't know
20
5
16
7
4
8
1
1
-
3
5
2
11
2
5
18
1
*
*
2%
1%
4%
6%
2%
2%
1%
1%
-%
3%
3%
1%
4%
1%
3%
3%
1%
1%
2%
a
ef
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1456
87
78
95
81
75
123
69
89
66
987
469
845
607
785
421
Effective Weighted Sample
924
83
73
91
77
71
117
66
85
63
744
197
544
409
547
320
Total
822
110
103
75
52
65
103
52
35
69
695
127
543
276
490
303
Sky Sports 1 only
21
**
**
**
**
**
3
**
**
**
17
3
15
5
14
6
3%
**
**
**
**
**
3%
**
**
**
2%
3%
3%
2%
3%
2%
Sky Sports 2 only
5
**
**
**
**
**
2
**
**
**
5
*
1
4
4
1
1%
**
**
**
**
**
2%
**
**
**
1%
*%
*%
1%
1%
*%
l
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
298
**
**
**
**
**
35
**
**
**
247
51
203
95
187
104
36%
**
**
**
**
**
34%
**
**
**
36%
41%
37%
34%
38%
34%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
33
**
**
**
**
**
-
**
**
**
29
4
26
7
17
15
4%
**
**
**
**
**
-%
**
**
**
4%
3%
5%
2%
3%
5%
Sky Movies 2 only (Comedy, Indie, Sci-Fi &
Horror, Crime & Thriller, Action & Adventure)
13
**
**
**
**
**
2
**
**
**
11
2
10
3
4
9
2%
**
**
**
**
**
2%
**
**
**
2%
2%
2%
1%
1%
3%
n
Sky Movies Pack (All Sky Movies channels
in Sky Movies 1 and 2, plus Premiere and
Disney Cinemagic)
249
**
**
**
**
**
30
**
**
**
209
40
172
76
152
91
30%
**
**
**
**
**
29%
**
**
**
30%
32%
32%
27%
31%
30%
Sky+ HD (High Definition channels through
Sky+ HD box)
280
**
**
**
**
**
28
**
**
**
237
42
195
85
174
97
34%
**
**
**
**
**
27%
**
**
**
34%
33%
36%
31%
35%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1456
87
78
95
81
75
123
69
89
66
987
469
845
607
785
421
Effective Weighted Sample
924
83
73
91
77
71
117
66
85
63
744
197
544
409
547
320
Total
822
110
103
75
52
65
103
52
35
69
695
127
543
276
490
303
Basic package only
246
**
**
**
**
**
40
**
**
**
211
35
150
95
143
89
30%
**
**
**
**
**
38%
**
**
**
30%
28%
28%
34%
29%
29%
l
None of these
16
**
**
**
**
**
1
**
**
**
11
5
13
3
12
4
2%
**
**
**
**
**
1%
**
**
**
2%
4%
2%
1%
3%
1%
Don't know
20
**
**
**
**
**
3
**
**
**
19
2
11
8
14
6
2%
**
**
**
**
**
3%
**
**
**
3%
1%
2%
3%
3%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
496
258
238
75
72
194
155
66
57
73
92
123
139
100
134
376
45
31
44
Effective Weighted Sample
392
201
191
58
56
160
120
50
42
58
77
101
109
80
104
330
37
27
38
Total
364
188
176
60
55
148
102
39
37
48
79
101
106
70
87
324
22
11
7
Sky Sports channels
78
48
30
**
**
32
23
**
**
**
**
29
17
17
16
70
**
**
**
22%
26%
17%
**
**
22%
23%
**
**
**
**
29%
16%
24%
18%
21%
**
**
**
b
l
Sky Movies channels
51
31
20
**
**
17
15
**
**
**
**
18
14
11
9
45
**
**
**
14%
16%
12%
**
**
12%
15%
**
**
**
**
18%
13%
15%
10%
14%
**
**
**
High Definition channel through V+ HD
box
123
72
51
**
**
51
27
**
**
**
**
42
37
22
22
112
**
**
**
34%
38%
29%
**
**
35%
26%
**
**
**
**
42%
35%
31%
25%
34%
**
**
**
n
Basic package only
167
73
94
**
**
67
48
**
**
**
**
36
56
27
48
143
**
**
**
46%
39%
53%
**
**
45%
47%
**
**
**
**
36%
53%
38%
55%
44%
**
**
**
a
km
km
None of these
20
10
10
**
**
9
7
**
**
**
**
6
3
5
6
20
**
**
**
6%
5%
6%
**
**
6%
7%
**
**
**
**
6%
3%
7%
6%
6%
**
**
**
Don't know
14
7
7
**
**
5
5
**
**
**
**
2
2
8
3
14
**
**
**
4%
4%
4%
**
**
4%
5%
**
**
**
**
2%
2%
11%
4%
4%
**
**
**
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
496
35
37
22
56
33
40
60
35
58
476
20
268
224
256
196
Effective Weighted Sample
392
33
36
21
53
32
39
57
34
56
385
8
220
182
213
168
Total
364
42
48
18
33
27
33
48
14
62
358
5
230
130
210
147
Sky Sports channels
78
**
**
**
**
**
**
**
**
**
75
**
57
21
50
27
22%
**
**
**
**
**
**
**
**
**
21%
**
25%
16%
24%
18%
m
Sky Movies channels
51
**
**
**
**
**
**
**
**
**
48
**
38
13
32
17
14%
**
**
**
**
**
**
**
**
**
13%
**
16%
10%
15%
12%
High Definition channel through V+ HD box
123
**
**
**
**
**
**
**
**
**
119
**
83
40
73
47
34%
**
**
**
**
**
**
**
**
**
33%
**
36%
31%
35%
32%
Basic package only
167
**
**
**
**
**
**
**
**
**
166
**
99
66
93
70
46%
**
**
**
**
**
**
**
**
**
46%
**
43%
50%
44%
48%
None of these
20
**
**
**
**
**
**
**
**
**
20
**
12
8
9
11
6%
**
**
**
**
**
**
**
**
**
6%
**
5%
6%
4%
7%
Don't know
14
**
**
**
**
**
**
**
**
**
14
**
8
5
8
6
4%
**
**
**
**
**
**
**
**
**
4%
**
4%
4%
4%
4%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1589
761
828
198
296
640
453
218
152
192
306
370
489
353
375
834
230
263
262
Effective Weighted Sample
1008
486
522
126
179
428
296
131
84
117
213
251
306
221
233
719
158
174
179
Total
897
433
464
122
199
347
228
101
63
110
206
239
284
176
196
724
84
59
30
Yes
665
318
347
85
161
265
154
65
44
86
165
190
214
138
123
539
68
36
22
74%
74%
75%
70%
81%
76%
68%
64%
69%
79%
80%
80%
75%
78%
62%
75%
81%
62%
73%
cf
f
g
g
n
n
n
q
q
q
No
186
92
94
30
27
66
64
33
18
19
34
36
56
32
62
143
15
20
8
21%
21%
20%
24%
13%
19%
28%
33%
28%
17%
16%
15%
20%
18%
32%
20%
18%
34%
25%
d
de
ij
j
klm
op
Don't know
45
23
22
8
12
16
10
3
2
5
8
12
15
7
11
41
1
3
1
5%
5%
5%
6%
6%
5%
4%
3%
3%
5%
4%
5%
5%
4%
6%
6%
1%
4%
2%
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1589
90
90
104
87
81
130
79
98
75
1077
512
906
678
858
469
Effective Weighted Sample
1008
86
84
100
83
77
124
75
94
71
810
216
584
457
594
354
Total
897
113
119
82
55
70
109
60
38
78
758
139
586
307
535
332
Yes
665
**
**
65
**
**
75
**
**
**
559
106
450
214
422
221
74%
**
**
79%
**
**
69%
**
**
**
74%
77%
77%
70%
79%
67%
m
o
No
186
**
**
15
**
**
30
**
**
**
155
31
103
80
96
82
21%
**
**
18%
**
**
28%
**
**
**
20%
23%
18%
26%
18%
25%
l
n
Don't know
45
**
**
2
**
**
4
**
**
**
44
1
33
13
16
28
5%
**
**
3%
**
**
3%
**
**
**
6%
1%
6%
4%
3%
9%
k
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
496
258
238
75
72
194
155
66
57
73
92
123
139
100
134
376
45
31
44
Effective Weighted Sample
392
201
191
58
56
160
120
50
42
58
77
101
109
80
104
330
37
27
38
Total
364
188
176
60
55
148
102
39
37
48
79
101
106
70
87
324
22
11
7
Yes
217
113
104
**
**
90
53
**
**
**
**
61
66
41
48
192
**
**
**
60%
60%
59%
**
**
61%
52%
**
**
**
**
61%
62%
59%
56%
59%
**
**
**
No
135
66
69
**
**
52
45
**
**
**
**
35
37
26
36
120
**
**
**
37%
35%
39%
**
**
35%
44%
**
**
**
**
35%
35%
37%
41%
37%
**
**
**
Don't know
12
9
3
**
**
6
4
**
**
**
**
4
2
3
3
12
**
**
**
3%
5%
2%
**
**
4%
4%
**
**
**
**
4%
2%
4%
3%
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
496
35
37
22
56
33
40
60
35
58
476
20
268
224
256
196
Effective Weighted Sample
392
33
36
21
53
32
39
57
34
56
385
8
220
182
213
168
Total
364
42
48
18
33
27
33
48
14
62
358
5
230
130
210
147
Yes
217
**
**
**
**
**
**
**
**
**
213
**
141
74
131
82
60%
**
**
**
**
**
**
**
**
**
59%
**
61%
57%
62%
55%
No
135
**
**
**
**
**
**
**
**
**
133
**
83
51
72
61
37%
**
**
**
**
**
**
**
**
**
37%
**
36%
39%
34%
41%
Don't know
12
**
**
**
**
**
**
**
**
**
12
**
7
5
7
5
3%
**
**
**
**
**
**
**
**
**
3%
**
3%
4%
3%
3%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
69
38
31
9
13
15
32
15
7
12
12
17
19
15
18
42
4
13
10
Effective Weighted Sample
48
28
20
5
9
9
26
8
4
11
10
12
15
11
10
38
3
9
6
Total
40
25
15
5
6
8
21
4
3
8
9
10
13
8
9
35
1
3
2
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
69
3
9
9
4
6
5
3
3
-
49
20
28
41
46
13
Effective Weighted Sample
48
3
9
9
4
6
5
3
3
-
40
9
18
31
36
8
Total
40
4
10
7
2
5
4
2
1
-
35
5
18
23
31
7
Yes
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2095
989
1106
272
315
656
851
452
245
249
316
428
598
421
648
1178
251
258
408
Effective Weighted Sample
1372
640
731
172
190
432
592
300
144
151
232
303
382
260
437
1025
182
169
360
Total
1154
543
611
158
189
361
446
218
112
129
219
283
339
198
333
958
98
53
44
Yes
174
87
87
15
17
62
79
21
14
15
44
59
52
28
34
146
17
7
5
15%
16%
14%
10%
9%
17%
18%
10%
12%
12%
20%
21%
15%
14%
10%
15%
17%
13%
11%
cd
cd
ghi
mn
n
r
r
No
918
429
489
136
160
284
339
185
92
107
165
208
270
158
282
761
74
45
39
80%
79%
80%
86%
85%
79%
76%
85%
82%
82%
75%
73%
80%
80%
85%
79%
75%
85%
87%
f
f
j
k
p
op
Don't know
62
27
35
8
12
15
28
12
6
7
10
16
17
12
17
52
8
1
1
5%
5%
6%
5%
6%
4%
6%
5%
6%
6%
4%
6%
5%
6%
5%
5%
8%
2%
3%
qr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2095
115
124
146
135
137
118
115
143
145
1467
628
923
1165
1081
606
Effective Weighted Sample
1372
110
115
139
128
129
113
109
135
138
1112
274
598
814
807
468
Total
1154
136
145
111
82
112
97
83
53
140
972
182
590
559
707
402
Yes
174
13
24
22
16
22
14
11
7
18
137
37
95
79
129
40
15%
10%
16%
20%
19%
20%
14%
13%
13%
13%
14%
20%
16%
14%
18%
10%
a
a
a
j
o
No
918
116
112
84
60
83
78
72
45
110
779
139
465
449
538
341
80%
86%
77%
75%
74%
75%
81%
87%
85%
79%
80%
77%
79%
80%
76%
85%
cde
cde
de
n
Don't know
62
6
9
6
6
6
5
1
1
12
56
6
30
32
40
21
5%
5%
6%
5%
7%
5%
5%
1%
2%
9%
6%
3%
5%
6%
6%
5%
g
gh
g
gh
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
79
40
39
11
16
37
15
9
5
12
26
21
33
14
11
38
15
9
17
Effective Weighted Sample
48
27
21
6
8
26
9
4
3
8
17
15
20
7
7
33
10
6
15
Total
39
22
17
3
8
22
5
3
3
5
16
14
14
5
6
31
5
1
2
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
79
4
1
6
5
4
4
3
7
4
43
36
47
32
46
16
Effective Weighted Sample
48
4
1
6
5
4
4
3
7
4
33
15
30
19
32
12
Total
39
5
1
5
3
4
4
3
3
4
28
11
26
13
29
8
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1746
861
885
217
310
707
510
200
162
235
383
458
546
371
369
1029
252
209
256
Effective Weighted Sample
1185
592
593
144
197
500
362
125
98
156
277
330
366
250
241
894
181
134
193
Total
1062
529
534
141
216
418
288
100
81
132
269
317
335
205
204
885
100
48
30
Every day
395
214
181
43
99
159
94
36
33
55
116
117
137
74
67
340
29
17
10
37%
41%
34%
30%
46%
38%
33%
37%
41%
42%
43%
37%
41%
36%
33%
38%
29%
35%
32%
b
cf
p
A few times a week
286
147
139
38
53
111
84
26
19
33
87
85
87
56
57
215
46
13
12
27%
28%
26%
27%
25%
27%
29%
26%
24%
25%
32%
27%
26%
27%
28%
24%
46%
28%
40%
oq
oq
Once a week
102
39
63
15
19
45
23
10
7
16
23
29
27
25
21
87
9
4
2
10%
7%
12%
10%
9%
11%
8%
10%
8%
12%
9%
9%
8%
12%
10%
10%
9%
9%
6%
a
A few times a month
65
29
36
11
9
26
18
5
4
8
11
24
16
11
15
57
4
3
1
6%
5%
7%
8%
4%
6%
6%
5%
5%
6%
4%
8%
5%
5%
7%
6%
4%
6%
5%
Once a month
24
16
8
5
1
9
9
3
1
1
4
7
6
7
5
22
*
2
*
2%
3%
1%
4%
*%
2%
3%
3%
2%
1%
1%
2%
2%
3%
2%
2%
*%
4%
1%
d
d
p
Less often
51
26
26
8
10
18
15
5
7
4
7
14
20
10
8
44
5
2
1
5%
5%
5%
6%
5%
4%
5%
5%
8%
3%
3%
4%
6%
5%
4%
5%
5%
3%
4%
j
Never
82
34
48
12
12
29
29
9
5
7
15
26
30
11
15
72
4
2
3
8%
6%
9%
9%
5%
7%
10%
9%
6%
5%
6%
8%
9%
5%
8%
8%
4%
5%
11%
pq
Don't know
56
23
32
9
12
20
14
6
4
8
8
14
14
12
16
47
3
5
1
5%
4%
6%
6%
6%
5%
5%
6%
6%
6%
3%
4%
4%
6%
8%
5%
3%
10%
2%
r
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1746
96
109
122
120
105
129
120
109
119
1259
487
998
743
1015
475
Effective Weighted Sample
1185
92
101
116
114
100
124
114
105
114
976
223
685
534
754
370
Total
1062
120
138
96
74
88
106
94
42
126
910
152
690
369
693
339
Every day
395
**
59
40
28
43
49
46
16
40
346
50
259
134
287
99
37%
**
43%
41%
37%
48%
46%
49%
38%
32%
38%
33%
38%
36%
41%
29%
i
i
i
o
A few times a week
286
**
35
24
18
16
24
31
16
35
241
45
189
97
181
93
27%
**
25%
25%
25%
18%
23%
33%
38%
28%
26%
30%
27%
26%
26%
27%
e
cdef
Once a week
102
**
20
8
5
9
8
8
4
10
85
16
72
30
66
34
10%
**
14%
8%
6%
10%
7%
8%
9%
8%
9%
11%
10%
8%
9%
10%
A few times a month
65
**
8
1
5
9
3
1
3
10
56
9
46
19
38
26
6%
**
6%
1%
7%
10%
3%
2%
8%
8%
6%
6%
7%
5%
5%
8%
c
cfg
cg
cg
Once a month
24
**
3
4
2
2
3
1
*
3
18
6
17
7
17
7
2%
**
2%
4%
3%
2%
3%
1%
1%
2%
2%
4%
2%
2%
2%
2%
Less often
51
**
6
4
4
4
6
3
1
6
38
14
27
25
26
25
5%
**
4%
5%
5%
5%
5%
3%
3%
5%
4%
9%
4%
7%
4%
7%
j
l
n
Never
82
**
6
7
2
5
8
1
1
12
74
8
44
38
50
29
8%
**
4%
8%
3%
6%
7%
1%
2%
9%
8%
5%
6%
10%
7%
8%
gh
g
gh
l
Don't know
56
**
2
7
10
1
6
4
*
10
52
4
35
20
28
27
5%
**
1%
8%
14%
1%
6%
4%
1%
8%
6%
3%
5%
6%
4%
8%
beh
befgh
beh
k
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1746
861
885
217
310
707
510
200
162
235
383
458
546
371
369
1029
252
209
256
Effective Weighted Sample
1185
592
593
144
197
500
362
125
98
156
277
330
366
250
241
894
181
134
193
Total
1062
529
534
141
216
418
288
100
81
132
269
317
335
205
204
885
100
48
30
I always or almost always fast forward
through the adverts
765
394
371
105
153
309
198
69
57
96
208
226
242
159
138
646
71
30
19
72%
75%
69%
74%
71%
74%
69%
69%
70%
73%
77%
71%
72%
77%
68%
73%
71%
63%
63%
b
n
qr
I fast forward through the adverts
about half the time
119
60
60
15
29
45
30
10
10
18
25
39
36
20
24
92
16
6
6
11%
11%
11%
11%
13%
11%
11%
10%
12%
14%
9%
12%
11%
10%
12%
10%
16%
12%
19%
o
o
I never or hardly ever fast forward
through the adverts
42
18
24
5
9
15
13
4
4
3
12
9
15
6
11
31
4
4
2
4%
3%
4%
4%
4%
4%
5%
4%
5%
2%
4%
3%
5%
3%
6%
4%
4%
9%
6%
o
I never play back programmes
recorded from channels with adverts
35
12
22
3
9
11
11
2
1
2
8
16
9
4
6
28
3
1
2
3%
2%
4%
2%
4%
3%
4%
2%
1%
1%
3%
5%
3%
2%
3%
3%
3%
3%
8%
m
op
Don't know
101
44
57
12
17
37
35
14
9
12
18
26
33
17
25
87
6
6
2
10%
8%
11%
9%
8%
9%
12%
14%
11%
9%
7%
8%
10%
8%
12%
10%
6%
13%
5%
j
r
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1746
96
109
122
120
105
129
120
109
119
1259
487
998
743
1015
475
Effective Weighted Sample
1185
92
101
116
114
100
124
114
105
114
976
223
685
534
754
370
Total
1062
120
138
96
74
88
106
94
42
126
910
152
690
369
693
339
I always or almost always fast forward
through the adverts
765
**
117
73
50
70
85
68
37
81
652
113
509
253
523
223
72%
**
85%
76%
68%
80%
80%
72%
87%
65%
72%
74%
74%
68%
76%
66%
dgi
i
di
cdgi
m
o
I fast forward through the adverts about half
the time
119
**
13
7
5
10
8
12
3
17
100
20
80
39
68
46
11%
**
9%
7%
6%
12%
8%
13%
7%
13%
11%
13%
12%
11%
10%
13%
I never or hardly ever fast forward through
the adverts
42
**
5
4
2
2
4
6
1
6
35
7
20
21
26
14
4%
**
3%
4%
3%
2%
3%
6%
2%
5%
4%
4%
3%
6%
4%
4%
l
I never play back programmes recorded
from channels with adverts
35
**
2
4
4
1
1
-
1
7
30
4
19
15
22
10
3%
**
2%
4%
5%
1%
1%
-%
3%
5%
3%
3%
3%
4%
3%
3%
g
g
g
Don't know
101
**
1
8
14
5
8
8
*
15
92
9
60
41
53
47
10%
**
1%
8%
18%
6%
7%
9%
1%
12%
10%
6%
9%
11%
8%
14%
bh
bcefgh
bh
bh
bh
bh
k
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QR14). SHOWCARD When you watch television, which, if any, of these do you usually do first? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1746
861
885
217
310
707
510
200
162
235
383
458
546
371
369
1029
252
209
256
Effective Weighted Sample
1185
592
593
144
197
500
362
125
98
156
277
330
366
250
241
894
181
134
193
Total
1062
529
534
141
216
418
288
100
81
132
269
317
335
205
204
885
100
48
30
Check live TV (what is being broadcast
at that time)
630
323
307
79
127
251
174
60
47
79
187
195
207
117
112
530
59
22
19
59%
61%
58%
56%
59%
60%
60%
60%
58%
60%
70%
62%
62%
57%
55%
60%
59%
47%
62%
hi
q
q
q
Check recorded TV (see what you
have recorded on your DVR)
102
55
47
19
22
42
20
10
9
15
26
29
29
24
20
82
8
8
4
10%
10%
9%
13%
10%
10%
7%
10%
11%
12%
10%
9%
9%
11%
10%
9%
8%
17%
13%
f
op
Check on-demand services such as
BBC iPlayer, ITV Player, Sky
Anytime+, Virgin on demand
10
5
5
2
*
7
1
1
1
2
2
1
5
*
4
8
1
1
1
1%
1%
1%
2%
*%
2%
*%
1%
1%
2%
1%
*%
1%
*%
2%
1%
1%
2%
2%
k
It depends/ no set routine
240
108
132
29
55
91
65
19
18
27
42
68
70
49
52
195
28
12
5
23%
20%
25%
21%
26%
22%
23%
19%
22%
21%
16%
21%
21%
24%
26%
22%
28%
26%
17%
r
r
Don't know
79
38
42
12
12
28
28
10
6
8
11
24
24
15
15
70
4
4
2
7%
7%
8%
8%
6%
7%
10%
11%
8%
6%
4%
8%
7%
8%
7%
8%
4%
8%
5%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QR14). SHOWCARD When you watch television, which, if any, of these do you usually do first? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1746
96
109
122
120
105
129
120
109
119
1259
487
998
743
1015
475
Effective Weighted Sample
1185
92
101
116
114
100
124
114
105
114
976
223
685
534
754
370
Total
1062
120
138
96
74
88
106
94
42
126
910
152
690
369
693
339
Check live TV (what is being broadcast at
that time)
630
**
81
69
41
54
71
66
28
72
520
110
409
219
427
185
59%
**
58%
71%
55%
61%
68%
70%
66%
57%
57%
72%
59%
59%
62%
55%
bdi
d
di
j
o
Check recorded TV (see what you have
recorded on your DVR)
102
**
16
7
5
10
13
9
5
8
92
10
68
33
72
26
10%
**
11%
7%
7%
12%
12%
9%
11%
6%
10%
6%
10%
9%
10%
8%
Check on-demand services such as BBC
iPlayer, ITV Player, Sky Anytime+, Virgin on
demand
10
**
-
-
2
2
-
2
*
3
8
2
7
3
6
4
1%
**
-%
-%
2%
2%
-%
2%
1%
2%
1%
2%
1%
1%
1%
1%
It depends/ no set routine
240
**
36
12
15
18
14
16
9
31
218
22
163
77
140
95
23%
**
26%
13%
20%
20%
13%
17%
21%
25%
24%
15%
24%
21%
20%
28%
cf
cf
k
n
Don't know
79
**
5
8
12
5
7
2
*
12
71
8
43
36
48
30
7%
**
4%
9%
16%
5%
7%
2%
1%
9%
8%
5%
6%
10%
7%
9%
gh
befgh
h
gh
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH42A). Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY)
Base : Those with multichannel TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3579
1718
1861
460
585
1248
1284
664
392
438
571
789
1027
737
1024
2145
483
501
450
Effective Weighted Sample
2459
1178
1281
311
384
891
909
454
248
295
425
567
692
495
719
1865
346
334
341
Total
2162
1042
1120
299
408
754
701
338
198
264
418
547
636
401
577
1809
188
110
56
Yes
521
280
242
87
127
204
104
48
41
61
129
164
171
95
92
453
41
15
11
24%
27%
22%
29%
31%
27%
15%
14%
21%
23%
31%
30%
27%
24%
16%
25%
22%
14%
20%
b
f
f
f
g
g
ghi
mn
n
n
qr
q
q
No
1601
745
856
209
276
535
582
282
155
199
283
371
455
301
473
1320
145
92
45
74%
71%
76%
70%
68%
71%
83%
83%
78%
75%
68%
68%
72%
75%
82%
73%
77%
84%
80%
a
cde
ij
j
j
k
klm
op
o
Don't know
40
17
22
3
5
15
16
8
2
5
5
12
10
5
12
35
2
2
*
2%
2%
2%
1%
1%
2%
2%
2%
1%
2%
1%
2%
2%
1%
2%
2%
1%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH42A). Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY)
Base : Those with multichannel TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3579
226
233
243
252
230
246
239
226
250
2596
983
1747
1819
1979
1150
Effective Weighted Sample
2459
216
217
232
239
218
236
227
215
239
2043
447
1213
1321
1443
902
Total
2162
273
288
188
154
190
201
180
86
249
1867
295
1231
922
1295
811
Yes
521
79
57
39
45
52
49
31
22
80
472
49
350
170
310
201
24%
29%
20%
21%
29%
27%
24%
17%
26%
32%
25%
17%
28%
18%
24%
25%
bg
bcg
g
g
bcg
k
m
No
1601
195
226
145
103
136
141
149
63
162
1363
238
863
730
955
601
74%
71%
79%
77%
67%
71%
70%
83%
73%
65%
73%
81%
70%
79%
74%
74%
di
di
adefhi
j
l
Don't know
40
-
5
4
6
2
10
-
1
7
32
7
17
22
30
9
2%
-%
2%
2%
4%
1%
5%
-%
1%
3%
2%
3%
1%
2%
2%
1%
g
ag
ag
aegh
ag
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH42B). How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown?
Base : Those who ever watch TV programmes 'on demand' through their TV service
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
n
o
p
~q
~r
Unweighted total
765
405
360
120
165
314
166
84
68
89
182
217
246
149
153
512
104
54
95
Effective Weighted Sample
552
289
263
89
117
231
120
59
46
62
135
161
177
107
111
446
73
40
83
Total
521
280
242
87
127
204
104
48
41
61
129
164
171
95
92
453
41
15
11
Every day
58
27
31
11
16
20
12
**
**
**
14
16
20
7
15
53
4
**
**
11%
10%
13%
12%
12%
10%
11%
**
**
**
11%
10%
12%
8%
16%
12%
11%
**
**
A few times a week
163
90
73
33
35
60
37
**
**
**
30
51
48
36
29
136
19
**
**
31%
32%
30%
38%
27%
29%
35%
**
**
**
23%
31%
28%
38%
31%
30%
45%
**
**
o
Once a week
85
48
37
17
18
39
11
**
**
**
24
25
28
17
14
74
4
**
**
16%
17%
15%
20%
14%
19%
10%
**
**
**
18%
15%
17%
18%
15%
16%
10%
**
**
f
A few times a month
95
47
48
13
27
42
13
**
**
**
32
29
36
13
17
86
7
**
**
18%
17%
20%
15%
21%
21%
13%
**
**
**
25%
18%
21%
14%
18%
19%
16%
**
**
Once a month
40
21
19
6
10
16
8
**
**
**
10
16
13
7
4
35
2
**
**
8%
7%
8%
7%
8%
8%
8%
**
**
**
8%
10%
8%
8%
4%
8%
6%
**
**
Less often
73
45
29
8
19
24
23
**
**
**
19
27
23
12
10
65
5
**
**
14%
16%
12%
9%
15%
12%
22%
**
**
**
15%
17%
14%
13%
11%
14%
11%
**
**
ce
Don't know
7
2
5
-
3
4
*
**
**
**
-
*
1
1
3
5
*
**
**
1%
1%
2%
-%
2%
2%
*%
**
**
**
-%
*%
1%
1%
4%
1%
*%
**
**
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH42B). How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown?
Base : Those who ever watch TV programmes 'on demand' through their TV service
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
765
63
42
48
72
62
60
38
56
71
618
147
456
308
402
268
Effective Weighted Sample
552
60
40
46
69
60
58
37
54
69
488
69
334
235
316
215
Total
521
79
57
39
45
52
49
31
22
80
472
49
350
170
310
201
Every day
58
**
**
**
**
**
**
**
**
**
54
4
31
25
36
21
11%
**
**
**
**
**
**
**
**
**
11%
8%
9%
15%
12%
10%
l
A few times a week
163
**
**
**
**
**
**
**
**
**
150
14
103
61
78
80
31%
**
**
**
**
**
**
**
**
**
32%
28%
29%
36%
25%
40%
n
Once a week
85
**
**
**
**
**
**
**
**
**
76
9
64
21
51
32
16%
**
**
**
**
**
**
**
**
**
16%
17%
18%
12%
16%
16%
A few times a month
95
**
**
**
**
**
**
**
**
**
85
11
71
24
59
35
18%
**
**
**
**
**
**
**
**
**
18%
22%
20%
14%
19%
18%
Once a month
40
**
**
**
**
**
**
**
**
**
37
3
28
12
26
13
8%
**
**
**
**
**
**
**
**
**
8%
6%
8%
7%
8%
6%
Less often
73
**
**
**
**
**
**
**
**
**
65
9
49
24
57
15
14%
**
**
**
**
**
**
**
**
**
14%
18%
14%
14%
18%
8%
o
Don't know
7
**
**
**
**
**
**
**
**
**
6
*
4
2
2
4
1%
**
**
**
**
**
**
**
**
**
1%
1%
1%
1%
1%
2%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH43A). Do you ever watch TV programmes online or download programmes from UK TV broadcasters' website (such as BBC iPlayer, ITV Player, Channel 4 On-Demand/ 4OD, Demand Five, or Sky Player) after they've been shown? I don't
mean watching live programmes online.
Base : Those with access to the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2964
1429
1535
454
564
1158
786
415
310
399
569
750
936
579
697
1811
380
385
388
Effective Weighted Sample
2041
992
1049
307
374
825
555
273
198
270
420
541
633
394
480
1581
267
258
293
Total
1870
909
961
297
400
709
463
218
167
243
414
533
595
332
408
1588
147
87
48
Yes
706
362
344
145
157
276
128
66
51
84
204
231
253
106
115
617
56
18
15
38%
40%
36%
49%
39%
39%
28%
30%
30%
34%
49%
43%
42%
32%
28%
39%
38%
21%
32%
def
f
f
ghi
mn
mn
qr
q
q
No
1132
531
601
145
235
421
330
145
111
157
207
294
333
218
286
949
84
67
32
61%
58%
63%
49%
59%
59%
71%
67%
66%
64%
50%
55%
56%
66%
70%
60%
57%
77%
66%
c
c
cde
j
j
j
kl
kl
opr
p
Don't know
32
16
16
7
8
11
5
7
5
3
3
7
10
8
7
22
7
2
1
2%
2%
2%
2%
2%
2%
1%
3%
3%
1%
1%
1%
2%
2%
2%
1%
5%
2%
2%
j
j
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH43A). Do you ever watch TV programmes online or download programmes from UK TV broadcasters' website (such as BBC iPlayer, ITV Player, Channel 4 On-Demand/ 4OD, Demand Five, or Sky Player) after they've been shown? I don't
mean watching live programmes online.
Base : Those with access to the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2964
199
214
222
219
175
216
186
178
202
2155
809
1667
1288
1690
886
Effective Weighted Sample
2041
191
200
212
208
167
207
177
170
194
1702
367
1155
936
1248
699
Total
1870
248
273
175
137
151
179
146
70
209
1621
249
1184
679
1159
662
Yes
706
97
115
88
52
58
62
46
20
78
608
98
486
218
468
223
38%
39%
42%
50%
38%
38%
35%
32%
29%
37%
38%
39%
41%
32%
40%
34%
h
gh
adefghi
m
o
No
1132
151
155
86
82
92
110
100
49
126
984
148
680
448
668
433
61%
61%
57%
49%
60%
61%
61%
68%
70%
60%
61%
60%
57%
66%
58%
65%
c
c
c
c
bc
bcd
c
l
n
Don't know
32
-
3
2
3
1
7
-
1
5
29
3
18
13
24
7
2%
-%
1%
1%
2%
*%
4%
-%
1%
2%
2%
1%
2%
2%
2%
1%
aeg
ag
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH43B). How often, if ever, do you watch TV programmes online or download from UK TV broadcasters' websites after they've been shown?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1019
512
507
204
215
401
197
121
74
130
270
318
354
167
179
671
142
96
110
Effective Weighted Sample
731
372
359
142
144
302
148
80
51
91
202
231
255
118
127
592
100
61
82
Total
706
362
344
145
157
276
128
66
51
84
204
231
253
106
115
617
56
18
15
Every day
30
17
14
9
10
9
3
7
**
4
5
6
9
5
10
27
2
**
1
4%
5%
4%
6%
6%
3%
2%
11%
**
5%
3%
3%
4%
4%
9%
4%
4%
**
6%
j
kl
A few times a week
152
90
62
36
29
64
23
19
**
13
48
44
58
18
32
132
11
**
4
22%
25%
18%
25%
18%
23%
18%
28%
**
15%
23%
19%
23%
17%
28%
21%
20%
**
25%
b
i
m
Once a week
138
75
63
35
26
52
25
8
**
16
43
46
46
27
18
123
10
**
3
20%
21%
18%
24%
17%
19%
20%
13%
**
19%
21%
20%
18%
26%
16%
20%
18%
**
16%
A few times a month
164
76
88
28
49
67
20
15
**
20
54
61
59
21
23
140
16
**
3
23%
21%
25%
19%
31%
24%
15%
23%
**
24%
27%
26%
23%
20%
20%
23%
28%
**
22%
cf
f
Once a month
88
43
45
18
19
32
19
5
**
14
24
27
33
16
12
74
8
**
2
12%
12%
13%
12%
12%
12%
15%
8%
**
17%
12%
12%
13%
15%
10%
12%
15%
**
12%
Less often
130
57
73
18
23
52
37
11
**
16
28
45
46
20
19
118
8
**
3
18%
16%
21%
13%
15%
19%
29%
17%
**
19%
14%
20%
18%
18%
17%
19%
14%
**
18%
cde
Don't know
4
3
*
*
2
1
*
-
**
-
2
2
1
*
*
2
1
**
*
1%
1%
*%
*%
1%
*%
*%
-%
**
-%
1%
1%
*%
*%
*%
*%
1%
**
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH43B). How often, if ever, do you watch TV programmes online or download from UK TV broadcasters' websites after they've been shown?
Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1019
74
89
106
82
67
72
58
51
72
746
273
632
384
634
275
Effective Weighted Sample
731
72
84
102
78
64
69
56
48
69
605
136
458
288
483
220
Total
706
97
115
88
52
58
62
46
20
78
608
98
486
218
468
223
Every day
30
**
**
4
**
**
**
**
**
**
29
1
19
10
15
14
4%
**
**
4%
**
**
**
**
**
**
5%
2%
4%
5%
3%
6%
A few times a week
152
**
**
21
**
**
**
**
**
**
132
20
99
53
110
38
22%
**
**
24%
**
**
**
**
**
**
22%
21%
20%
24%
24%
17%
Once a week
138
**
**
21
**
**
**
**
**
**
118
20
96
42
96
40
20%
**
**
24%
**
**
**
**
**
**
19%
21%
20%
19%
20%
18%
A few times a month
164
**
**
17
**
**
**
**
**
**
143
21
122
41
104
56
23%
**
**
20%
**
**
**
**
**
**
24%
21%
25%
19%
22%
25%
m
Once a month
88
**
**
9
**
**
**
**
**
**
72
15
63
24
58
28
12%
**
**
10%
**
**
**
**
**
**
12%
16%
13%
11%
12%
13%
Less often
130
**
**
16
**
**
**
**
**
**
111
19
82
47
81
46
18%
**
**
18%
**
**
**
**
**
**
18%
19%
17%
22%
17%
21%
Don't know
4
**
**
-
**
**
**
**
**
**
3
1
3
*
4
-
1%
**
**
-%
**
**
**
**
**
**
*%
1%
1%
*%
1%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3713
1777
1936
466
597
1279
1369
717
410
444
576
812
1057
761
1081
2214
489
508
502
Effective Weighted Sample
2530
1206
1324
313
391
906
955
483
257
300
427
579
707
508
751
1919
350
338
383
Total
2217
1063
1154
303
414
769
731
357
203
269
420
560
649
410
598
1856
190
110
62
Yes
114
67
47
11
28
51
25
9
13
11
42
27
46
19
22
102
7
4
2
5%
6%
4%
4%
7%
7%
3%
2%
7%
4%
10%
5%
7%
5%
4%
5%
4%
3%
4%
b
f
cf
g
gi
n
No
2054
985
1069
287
378
704
685
342
186
253
372
522
588
383
560
1715
175
106
59
93%
93%
93%
95%
91%
91%
94%
96%
92%
94%
89%
93%
91%
93%
94%
92%
92%
96%
95%
hj
j
l
o
o
Don't know
49
12
37
6
8
14
21
7
4
4
7
10
14
9
16
40
7
1
1
2%
1%
3%
2%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
3%
2%
4%
1%
1%
a
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3713
233
243
247
255
240
252
244
250
250
2681
1032
1773
1927
2026
1185
Effective Weighted Sample
2530
222
226
235
241
228
242
231
238
239
2101
462
1228
1382
1474
930
Total
2217
281
301
191
155
198
205
183
94
249
1915
302
1248
960
1322
834
Yes
114
17
23
15
10
5
15
5
4
8
104
11
81
33
91
22
5%
6%
8%
8%
6%
3%
7%
3%
4%
3%
5%
4%
6%
3%
7%
3%
egi
egi
egi
m
o
No
2054
261
270
172
142
188
179
178
89
236
1766
288
1146
900
1199
797
93%
93%
90%
90%
92%
95%
87%
97%
94%
95%
92%
95%
92%
94%
91%
96%
f
bcf
bcdf
f
bcf
j
l
n
Don't know
49
3
8
4
3
5
11
1
1
4
46
3
22
26
32
16
2%
1%
3%
2%
2%
2%
5%
*%
1%
2%
2%
1%
2%
3%
2%
2%
aghi
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
159
93
66
18
34
69
38
15
14
14
62
41
62
29
27
111
18
15
15
Effective Weighted Sample
118
68
50
12
25
52
31
10
11
11
47
33
45
20
21
98
13
10
11
Total
114
67
47
11
28
51
25
9
13
11
42
27
46
19
22
102
7
4
2
Watching TV live - i.e. at the same
time as it is broadcast, and not
something you've recorded
58
**
**
**
**
**
**
**
**
**
**
**
**
**
**
51
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
51%
**
**
**
Catch-up services - watch
programmes or films recently
broadcast (e.g. using the BBC iPlayer)
52
**
**
**
**
**
**
**
**
**
**
**
**
**
**
47
**
**
**
45%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
46%
**
**
**
Watching TV you've previously
recorded
48
**
**
**
**
**
**
**
**
**
**
**
**
**
**
41
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
40%
**
**
**
Applications that come with the TV that
allow you to watch programmes and
video clips (e.g. YouTube, Amazon
video)
25
**
**
**
**
**
**
**
**
**
**
**
**
**
**
23
**
**
**
22%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
**
Video on-demand services - e.g. a
service which may provide films (such
as those recently available on DVD),
classic TV shows and other content
21
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19
**
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
159
93
66
18
34
69
38
15
14
14
62
41
62
29
27
111
18
15
15
Effective Weighted Sample
118
68
50
12
25
52
31
10
11
11
47
33
45
20
21
98
13
10
11
Total
114
67
47
11
28
51
25
9
13
11
42
27
46
19
22
102
7
4
2
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
21
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
Applications that come with the TV that
allow you to play games
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
12
**
**
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
Making voice calls using the internet
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
None of these
27
**
**
**
**
**
**
**
**
**
**
**
**
**
**
24
**
**
**
23%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
Don't know
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
159
14
16
18
14
6
19
6
10
8
125
34
100
58
114
30
Effective Weighted Sample
118
14
16
17
13
6
19
6
10
8
103
16
76
44
89
25
Total
114
17
23
15
10
5
15
5
4
8
104
11
81
33
91
22
Watching TV live - i.e. at the same time as it
is broadcast, and not something you've
recorded
58
**
**
**
**
**
**
**
**
**
52
**
40
**
44
**
51%
**
**
**
**
**
**
**
**
**
50%
**
50%
**
48%
**
Catch-up services - watch programmes or
films recently broadcast (e.g. using the BBC
iPlayer)
52
**
**
**
**
**
**
**
**
**
45
**
37
**
42
**
45%
**
**
**
**
**
**
**
**
**
44%
**
46%
**
47%
**
Watching TV you've previously recorded
48
**
**
**
**
**
**
**
**
**
43
**
31
**
37
**
42%
**
**
**
**
**
**
**
**
**
41%
**
39%
**
40%
**
Applications that come with the TV that allow
you to watch programmes and video clips
(e.g. YouTube, Amazon video)
25
**
**
**
**
**
**
**
**
**
23
**
17
**
22
**
22%
**
**
**
**
**
**
**
**
**
22%
**
21%
**
24%
**
Video on-demand services - e.g. a service
which may provide films (such as those
recently available on DVD), classic TV
shows and other content
21
**
**
**
**
**
**
**
**
**
19
**
13
**
19
**
19%
**
**
**
**
**
**
**
**
**
18%
**
16%
**
21%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
159
14
16
18
14
6
19
6
10
8
125
34
100
58
114
30
Effective Weighted Sample
118
14
16
17
13
6
19
6
10
8
103
16
76
44
89
25
Total
114
17
23
15
10
5
15
5
4
8
104
11
81
33
91
22
Browse the internet - e.g. online shopping,
checking emails, social networking sites
21
**
**
**
**
**
**
**
**
**
18
**
15
**
17
**
18%
**
**
**
**
**
**
**
**
**
18%
**
19%
**
19%
**
Applications that come with the TV that allow
you to play games
13
**
**
**
**
**
**
**
**
**
12
**
10
**
12
**
12%
**
**
**
**
**
**
**
**
**
11%
**
12%
**
14%
**
Making voice calls using the internet
4
**
**
**
**
**
**
**
**
**
3
**
2
**
4
**
3%
**
**
**
**
**
**
**
**
**
3%
**
2%
**
4%
**
None of these
27
**
**
**
**
**
**
**
**
**
26
**
19
**
24
**
23%
**
**
**
**
**
**
**
**
**
25%
**
23%
**
26%
**
Don't know
4
**
**
**
**
**
**
**
**
**
4
**
2
**
2
**
4%
**
**
**
**
**
**
**
**
**
4%
**
3%
**
2%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Landline phone
1903
907
995
206
309
691
697
253
163
226
404
536
568
358
440
1602
161
89
50
84%
84%
85%
66%
73%
88%
94%
68%
79%
83%
96%
95%
85%
87%
72%
85%
82%
80%
80%
c
cd
cde
g
g
ghi
lmn
n
n
qr
Mobile phone
2073
996
1077
305
413
760
595
297
190
262
416
540
629
386
516
1746
166
103
58
92%
92%
92%
98%
98%
97%
80%
80%
92%
97%
99%
95%
94%
93%
85%
93%
85%
92%
93%
f
f
f
g
gh
gh
n
n
n
p
p
p
Fixed Broadband internet access
1618
788
830
231
318
645
424
150
135
202
392
497
522
290
308
1381
126
70
41
72%
73%
71%
74%
75%
83%
57%
40%
66%
74%
93%
88%
78%
70%
51%
73%
64%
63%
66%
f
f
cdf
g
gh
ghi
lmn
mn
n
pqr
Mobile broadband internet access
288
156
132
67
84
100
37
37
24
38
73
86
87
52
62
242
24
18
4
13%
14%
11%
21%
20%
13%
5%
10%
11%
14%
17%
15%
13%
13%
10%
13%
12%
16%
7%
b
ef
ef
f
gh
n
r
r
r
Narrowband internet access
14
8
6
1
1
4
7
1
1
1
4
5
2
4
3
13
-
*
1
1%
1%
1%
*%
*%
1%
1%
*%
*%
*%
1%
1%
*%
1%
*%
1%
-%
*%
1%
p
TV service with additional channels
you pay to receive
1280
636
644
178
262
507
333
148
103
162
290
340
392
254
293
1062
113
66
39
57%
59%
55%
57%
62%
65%
45%
40%
50%
60%
69%
60%
59%
61%
48%
56%
57%
59%
63%
b
f
f
cf
g
gh
ghi
n
n
n
o
No, none of these
13
7
6
3
5
2
3
10
*
-
-
-
2
*
11
7
6
-
*
1%
1%
*%
1%
1%
*%
*%
3%
*%
-%
-%
-%
*%
*%
2%
*%
3%
-%
1%
e
hij
klm
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Landline phone
1903
223
281
175
139
157
191
158
78
200
1625
277
1094
799
1199
653
84%
78%
91%
90%
86%
79%
93%
84%
83%
80%
83%
91%
87%
81%
89%
77%
aeghi
aeghi
ae
adeghi
j
m
o
Mobile phone
2073
270
290
179
146
177
193
176
83
232
1793
280
1238
828
1257
758
92%
94%
94%
92%
91%
89%
94%
93%
88%
92%
92%
92%
98%
84%
94%
89%
h
eh
eh
m
o
Fixed Broadband internet access
1618
206
246
161
117
123
175
121
61
171
1394
224
1055
557
1044
533
72%
72%
80%
83%
73%
62%
85%
64%
65%
68%
71%
73%
84%
57%
78%
63%
e
eghi
adeghi
egh
adeghi
m
o
Mobile broadband internet access
288
35
47
23
28
25
19
17
9
38
259
29
193
95
156
127
13%
12%
15%
12%
18%
13%
10%
9%
10%
15%
13%
10%
15%
10%
12%
15%
g
fgh
g
k
m
n
Narrowband internet access
14
1
5
1
-
1
2
1
*
2
11
3
8
6
9
4
1%
*%
2%
*%
-%
*%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
TV service with additional channels you pay
to receive
1280
169
159
100
91
105
138
104
53
143
1129
151
818
456
755
486
57%
59%
52%
52%
57%
53%
67%
55%
56%
57%
58%
50%
65%
46%
56%
57%
bcdeghi
k
m
No, none of these
13
1
-
-
-
-
-
1
1
4
13
*
1
13
1
11
1%
*%
-%
-%
-%
-%
-%
1%
1%
1%
1%
*%
*%
1%
*%
1%
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Landline phone
1628
779
849
58
268
651
650
232
147
206
362
464
477
309
377
1364
140
82
42
72%
72%
72%
19%
64%
83%
88%
62%
72%
76%
86%
82%
71%
75%
62%
72%
71%
73%
68%
c
cd
cde
g
g
ghi
lmn
n
n
Mobile phone
1807
874
933
221
366
684
536
266
174
241
380
478
554
335
440
1514
151
90
52
80%
81%
79%
71%
87%
88%
72%
72%
84%
89%
90%
84%
83%
81%
72%
80%
77%
81%
84%
cf
cf
g
g
gh
n
n
n
p
Fixed Broadband internet access
1330
661
669
78
273
597
383
129
122
184
339
420
420
239
250
1127
108
62
33
59%
61%
57%
25%
65%
76%
52%
35%
59%
68%
80%
74%
63%
58%
41%
60%
55%
56%
54%
b
cf
cdf
c
g
gh
ghi
lmn
n
n
r
Mobile broadband internet access
171
104
67
25
56
62
27
24
13
27
43
52
52
30
37
140
16
11
4
8%
10%
6%
8%
13%
8%
4%
6%
6%
10%
10%
9%
8%
7%
6%
7%
8%
10%
6%
b
f
cef
f
g
n
Narrowband internet access
7
3
4
*
1
2
4
1
1
1
2
3
*
2
3
6
-
*
1
*%
*%
*%
*%
*%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
1%
TV service with additional channels
you pay to receive
1002
498
504
57
210
445
290
125
92
137
244
269
302
198
233
821
93
57
31
44%
46%
43%
18%
50%
57%
39%
34%
44%
51%
58%
48%
45%
48%
38%
44%
47%
51%
50%
cf
cdf
c
g
g
gh
n
n
n
o
o
None of these
162
72
90
74
20
28
40
32
10
10
14
30
42
24
65
139
14
4
4
7%
7%
8%
24%
5%
4%
5%
9%
5%
4%
3%
5%
6%
6%
11%
7%
7%
4%
6%
def
ij
klm
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Landline phone
1628
186
239
150
114
134
152
148
68
173
1385
243
957
663
1030
556
72%
65%
78%
78%
71%
67%
74%
78%
72%
69%
71%
80%
76%
67%
77%
65%
aei
aei
a
aei
j
m
o
Mobile phone
1807
251
259
154
111
160
155
162
74
188
1563
244
1098
703
1095
660
80%
88%
84%
79%
69%
80%
76%
85%
78%
75%
80%
80%
87%
71%
81%
78%
cdefhi
dfi
d
d
dfhi
d
m
o
Fixed Broadband internet access
1330
168
202
133
92
98
132
113
51
137
1139
191
900
425
864
432
59%
59%
66%
69%
57%
50%
64%
60%
54%
55%
58%
63%
71%
43%
64%
51%
ehi
adeghi
ehi
e
m
o
Mobile broadband internet access
171
24
22
14
16
17
6
11
6
24
151
20
120
50
94
73
8%
8%
7%
7%
10%
9%
3%
6%
7%
9%
8%
7%
9%
5%
7%
9%
f
f
f
f
f
f
f
m
Narrowband internet access
7
-
2
-
-
1
1
1
*
1
6
2
3
4
4
2
*%
-%
1%
-%
-%
*%
*%
1%
*%
*%
*%
1%
*%
*%
*%
*%
TV service with additional channels you pay
to receive
1002
128
117
79
62
82
98
94
43
119
883
119
662
335
596
375
44%
45%
38%
41%
38%
41%
48%
50%
45%
47%
45%
39%
52%
34%
44%
44%
bd
bd
bd
k
m
None of these
162
12
19
10
25
14
14
11
7
25
136
25
63
98
99
59
7%
4%
6%
5%
16%
7%
7%
6%
8%
10%
7%
8%
5%
10%
7%
7%
abcefgh
a
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Yes
1279
631
648
148
261
519
352
134
112
165
309
386
394
236
262
1102
93
52
31
57%
58%
55%
47%
62%
66%
48%
36%
55%
61%
73%
68%
59%
57%
43%
58%
47%
47%
51%
cf
cf
g
g
ghi
lmn
n
n
pqr
No
922
424
498
141
152
254
374
233
91
104
109
164
256
172
330
739
98
57
28
41%
39%
42%
45%
36%
33%
51%
63%
44%
38%
26%
29%
38%
42%
54%
39%
50%
51%
45%
de
de
hij
j
j
k
k
klm
o
o
o
Don't know
55
27
28
24
9
8
14
5
3
3
4
17
18
5
15
45
5
3
3
2%
2%
2%
8%
2%
1%
2%
1%
1%
1%
1%
3%
3%
1%
2%
2%
3%
2%
4%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Yes
1279
166
182
114
91
94
143
110
54
147
1108
171
823
453
809
438
57%
58%
59%
59%
57%
48%
70%
58%
57%
59%
57%
56%
65%
46%
60%
52%
e
e
e
e
abcdeghi
e
e
e
m
o
No
922
116
118
72
61
98
60
78
39
98
795
127
417
498
498
396
41%
40%
38%
37%
38%
49%
29%
41%
41%
39%
41%
42%
33%
51%
37%
47%
f
f
f
bcdfi
f
f
f
l
n
Don't know
55
5
8
7
8
6
1
2
2
6
49
6
21
33
37
15
2%
2%
2%
4%
5%
3%
1%
1%
2%
2%
2%
2%
2%
3%
3%
2%
f
fg
f
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2007
980
1027
214
363
829
600
247
210
283
416
531
619
408
448
1276
254
223
254
Effective Weighted Sample
1402
692
710
148
241
600
429
166
134
197
310
387
422
284
316
1110
177
152
195
Total
1279
631
648
148
261
519
352
134
112
165
309
386
394
236
262
1102
93
52
31
Landline phone
1168
565
603
124
222
484
339
126
100
151
289
354
356
222
235
1008
85
48
28
91%
90%
93%
84%
85%
93%
96%
94%
89%
91%
93%
92%
90%
94%
90%
91%
91%
92%
88%
a
cd
cde
n
One mobile phone
84
49
35
10
21
30
23
9
8
17
13
23
24
14
23
70
8
4
2
7%
8%
5%
7%
8%
6%
7%
7%
8%
10%
4%
6%
6%
6%
9%
6%
9%
7%
6%
j
More than one mobile phone
32
19
14
4
2
15
10
4
3
3
6
10
8
7
7
29
3
1
*
3%
3%
2%
3%
1%
3%
3%
3%
3%
2%
2%
3%
2%
3%
3%
3%
3%
2%
1%
Internet - Fixed Broadband access
1166
575
592
139
232
490
305
106
102
151
292
361
374
213
218
1008
84
47
28
91%
91%
91%
94%
89%
94%
87%
80%
91%
92%
95%
94%
95%
90%
83%
91%
90%
90%
89%
f
df
g
g
g
n
mn
n
Internet - Mobile Broadband access
40
25
15
6
13
13
7
6
4
8
6
13
10
4
13
34
3
3
1
3%
4%
2%
4%
5%
3%
2%
5%
4%
5%
2%
3%
3%
2%
5%
3%
3%
6%
3%
f
m
Internet - not broadband access
3
2
1
-
-
*
3
1
1
-
1
1
-
-
2
3
-
-
-
*%
*%
*%
-%
-%
*%
1%
1%
1%
-%
*%
*%
-%
-%
1%
*%
-%
-%
-%
TV service
578
283
295
69
129
244
136
61
55
76
144
169
168
117
125
493
44
27
15
45%
45%
45%
47%
49%
47%
39%
46%
49%
46%
46%
44%
43%
50%
47%
45%
47%
51%
47%
f
f
Don't know
12
6
5
3
5
2
1
-
1
2
2
4
4
2
3
11
*
*
*
1%
1%
1%
2%
2%
*%
*%
-%
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
1%
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2007
136
142
149
145
110
174
141
138
141
1486
521
1140
862
1163
590
Effective Weighted Sample
1402
130
133
142
136
104
167
134
132
135
1170
249
803
640
871
469
Total
1279
166
182
114
91
94
143
110
54
147
1108
171
823
453
809
438
Landline phone
1168
147
171
110
86
83
132
99
46
134
1013
155
746
419
752
388
91%
89%
94%
96%
94%
88%
92%
90%
86%
91%
91%
91%
91%
93%
93%
89%
h
aegh
h
o
One mobile phone
84
17
9
2
3
10
4
6
3
15
76
8
50
34
41
41
7%
10%
5%
2%
3%
11%
3%
6%
6%
10%
7%
5%
6%
8%
5%
9%
cdf
cdf
cdf
n
More than one mobile phone
32
4
3
3
5
1
3
1
3
7
28
4
28
4
22
10
3%
2%
1%
2%
6%
1%
2%
1%
5%
5%
3%
2%
3%
1%
3%
2%
eg
g
g
m
Internet - Fixed Broadband access
1166
148
165
112
85
85
135
102
47
128
1006
160
770
394
757
381
91%
89%
91%
98%
93%
90%
94%
93%
88%
87%
91%
94%
94%
87%
94%
87%
abehi
i
m
o
Internet - Mobile Broadband access
40
7
4
2
2
5
1
1
4
8
34
6
23
17
19
21
3%
4%
2%
2%
2%
5%
1%
1%
7%
6%
3%
3%
3%
4%
2%
5%
f
f
cdfg
f
n
Internet - not broadband access
3
-
1
-
-
-
1
-
*
1
3
-
*
3
3
-
*%
-%
1%
-%
-%
-%
*%
-%
1%
1%
*%
-%
*%
1%
*%
-%
TV service
578
67
69
33
43
49
64
51
26
91
540
38
387
189
349
214
45%
40%
38%
29%
47%
52%
45%
47%
49%
62%
49%
22%
47%
42%
43%
49%
c
c
bc
c
c
c
abcdfgh
k
m
n
Don't know
12
-
-
-
2
-
1
5
1
2
10
2
8
4
2
9
1%
-%
-%
-%
2%
-%
1%
4%
1%
2%
1%
1%
1%
1%
*%
2%
abce
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2007
980
1027
214
363
829
600
247
210
283
416
531
619
408
448
1276
254
223
254
Effective Weighted Sample
1402
692
710
148
241
600
429
166
134
197
310
387
422
284
316
1110
177
152
195
Total
1279
631
648
148
261
519
352
134
112
165
309
386
394
236
262
1102
93
52
31
Virgin Media (previously NTL/
Telewest)
349
173
175
42
56
151
99
36
33
45
88
103
103
69
74
310
23
11
6
27%
28%
27%
28%
22%
29%
28%
27%
29%
27%
28%
27%
26%
29%
28%
28%
25%
21%
18%
d
r
BT
332
156
177
38
53
131
110
24
26
44
95
114
111
50
57
281
27
12
12
26%
25%
27%
26%
20%
25%
31%
18%
23%
27%
31%
30%
28%
21%
22%
26%
29%
23%
38%
de
g
g
mn
mn
oq
Sky
301
142
158
36
89
123
52
37
28
39
67
85
88
64
63
247
25
21
8
24%
23%
24%
25%
34%
24%
15%
28%
25%
23%
22%
22%
22%
27%
24%
22%
27%
40%
25%
f
ef
f
opr
Talk Talk/ Carphone Warehouse
197
98
99
15
36
79
66
25
13
22
45
61
63
34
39
177
11
5
4
15%
15%
15%
10%
14%
15%
19%
19%
11%
13%
15%
16%
16%
14%
15%
16%
11%
10%
12%
c
Orange
23
12
11
7
4
7
5
2
4
4
2
5
9
4
5
18
3
1
*
2%
2%
2%
4%
2%
1%
1%
1%
3%
2%
1%
1%
2%
2%
2%
2%
3%
2%
1%
ef
O2
16
11
5
3
7
3
2
2
3
*
2
4
5
2
5
13
2
1
*
1%
2%
1%
2%
3%
1%
1%
2%
3%
*%
1%
1%
1%
1%
2%
1%
2%
1%
1%
ef
AOL
11
9
3
1
2
5
4
1
1
3
3
3
2
2
4
9
-
1
1
1%
1%
*%
1%
1%
1%
1%
1%
1%
2%
1%
1%
*%
1%
2%
1%
-%
2%
3%
op
Post Office
7
6
1
-
2
*
5
-
-
-
4
*
3
2
2
7
-
*
*
1%
1%
*%
-%
1%
*%
1%
-%
-%
-%
1%
*%
1%
1%
1%
1%
-%
*%
*%
b
e
Other
37
21
16
2
11
17
8
6
4
8
3
9
9
9
10
34
2
1
1
3%
3%
3%
1%
4%
3%
2%
4%
3%
5%
1%
2%
2%
4%
4%
3%
2%
1%
2%
j
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2007
980
1027
214
363
829
600
247
210
283
416
531
619
408
448
1276
254
223
254
Effective Weighted Sample
1402
692
710
148
241
600
429
166
134
197
310
387
422
284
316
1110
177
152
195
Total
1279
631
648
148
261
519
352
134
112
165
309
386
394
236
262
1102
93
52
31
Don't know
6
4
2
3
*
2
*
2
1
-
*
*
1
1
4
6
*
-
*
*%
1%
*%
2%
*%
*%
*%
1%
1%
-%
*%
*%
*%
*%
2%
1%
*%
-%
1%
def
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2007
136
142
149
145
110
174
141
138
141
1486
521
1140
862
1163
590
Effective Weighted Sample
1402
130
133
142
136
104
167
134
132
135
1170
249
803
640
871
469
Total
1279
166
182
114
91
94
143
110
54
147
1108
171
823
453
809
438
Virgin Media (previously NTL/ Telewest)
349
41
47
16
28
27
28
49
15
58
342
7
226
122
203
141
27%
24%
26%
14%
31%
29%
20%
45%
28%
39%
31%
4%
28%
27%
25%
32%
c
c
cf
c
abcdefh
c
abcfh
k
n
BT
332
38
56
46
25
21
42
23
12
18
243
89
206
126
244
77
26%
23%
31%
40%
27%
22%
29%
21%
23%
12%
22%
52%
25%
28%
30%
17%
i
i
adefghi
i
i
i
i
j
o
Sky
301
39
39
16
20
22
43
16
14
38
273
28
212
87
172
121
24%
24%
21%
14%
22%
24%
30%
15%
26%
26%
25%
16%
26%
19%
21%
28%
cg
cg
cg
k
m
n
Talk Talk/ Carphone Warehouse
197
34
18
26
10
16
26
16
7
24
172
25
118
79
129
64
15%
20%
10%
23%
11%
17%
18%
14%
14%
17%
16%
14%
14%
17%
16%
15%
bd
bd
b
Orange
23
1
7
2
*
3
1
-
2
1
17
6
16
6
18
4
2%
1%
4%
2%
*%
3%
1%
-%
4%
1%
2%
4%
2%
1%
2%
1%
g
g
dg
j
O2
16
5
1
-
1
3
-
-
1
3
15
1
8
7
5
10
1%
3%
1%
-%
2%
3%
-%
-%
1%
2%
1%
1%
1%
2%
1%
2%
cfg
cf
n
AOL
11
2
-
4
2
1
1
-
-
1
9
2
6
5
7
3
1%
1%
-%
3%
2%
1%
*%
-%
-%
1%
1%
1%
1%
1%
1%
1%
bgh
Post Office
7
1
5
-
1
1
-
-
-
-
4
2
5
2
5
2
1%
1%
2%
-%
1%
1%
-%
-%
-%
-%
*%
1%
1%
*%
1%
*%
f
Other
37
6
9
4
3
1
1
5
2
5
28
9
20
17
23
13
3%
3%
5%
3%
3%
1%
1%
5%
3%
4%
3%
5%
2%
4%
3%
3%
f
f
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2007
136
142
149
145
110
174
141
138
141
1486
521
1140
862
1163
590
Effective Weighted Sample
1402
130
133
142
136
104
167
134
132
135
1170
249
803
640
871
469
Total
1279
166
182
114
91
94
143
110
54
147
1108
171
823
453
809
438
Don't know
6
-
2
-
1
-
1
1
1
-
5
1
4
2
2
4
*%
-%
1%
-%
1%
-%
1%
1%
1%
-%
*%
1%
1%
*%
*%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
7 days a week
(7.0)
1094
539
555
98
192
412
392
146
96
148
266
327
332
202
233
925
86
52
31
48%
50%
47%
31%
45%
53%
53%
39%
47%
55%
63%
58%
50%
49%
38%
49%
44%
46%
51%
c
cd
cd
g
g
ghi
lmn
n
n
6 days a week
(6.0)
63
34
29
5
17
20
20
10
6
4
15
12
21
16
14
51
5
4
3
3%
3%
2%
2%
4%
3%
3%
3%
3%
1%
4%
2%
3%
4%
2%
3%
2%
4%
4%
c
5 days a week
(5.0)
173
96
77
20
29
79
44
24
18
23
45
46
45
42
40
143
18
7
5
8%
9%
7%
6%
7%
10%
6%
7%
9%
8%
11%
8%
7%
10%
7%
8%
9%
6%
8%
b
cf
g
ln
3 or 4 days a week
(3.5)
169
80
88
30
38
56
45
23
19
26
26
39
54
27
50
139
14
12
3
7%
7%
8%
10%
9%
7%
6%
6%
9%
9%
6%
7%
8%
6%
8%
7%
7%
11%
5%
f
or
1 or 2 days a week
(1.5)
194
90
104
34
36
52
71
35
15
20
25
39
55
34
65
164
17
9
4
9%
8%
9%
11%
9%
7%
10%
9%
7%
7%
6%
7%
8%
8%
11%
9%
9%
8%
7%
e
e
j
k
Less often
(0.5)
108
57
51
25
15
32
36
20
8
8
12
20
31
26
30
92
8
4
4
5%
5%
4%
8%
4%
4%
5%
5%
4%
3%
3%
4%
5%
6%
5%
5%
4%
3%
6%
def
k
Never/ do not listen to the
radio
(0.0)
454
186
268
102
94
128
130
113
43
42
34
83
130
65
175
370
47
24
12
20%
17%
23%
32%
22%
16%
18%
30%
21%
15%
8%
15%
20%
16%
29%
20%
24%
22%
20%
a
def
ef
hij
j
j
k
klm
Don't know
3
1
2
-
1
1
1
1
-
*
-
*
-
2
1
*
2
*
-
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
-%
*%
-%
*%
*%
*%
1%
*%
-%
or
Mean number of days during
an average week
4.4
4.5
4.2
3.1
4.2
4.7
4.6
3.6
4.3
4.8
5.5
4.9
4.4
4.6
3.6
4.4
4.1
4.3
4.5
b
c
cd
c
g
g
ghi
lmn
n
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Standard deviation
2.97
2.89
3.03
3.01
2.98
2.83
2.94
3.12
2.94
2.79
2.41
2.78
2.95
2.87
3.07
2.96
3.02
2.97
3.00
Standard error
.05
.07
.07
.14
.12
.08
.08
.11
.14
.13
.10
.10
.09
.10
.09
.06
.14
.13
.13
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
7 days a week
(7.0)
1094
130
173
98
65
86
131
90
40
113
939
155
653
438
734
329
48%
45%
56%
50%
41%
43%
64%
48%
42%
45%
48%
51%
52%
44%
55%
39%
adehi
d
acdeghi
m
o
6 days a week
(6.0)
63
6
6
8
4
7
5
9
3
3
57
6
39
24
33
27
3%
2%
2%
4%
3%
3%
3%
5%
3%
1%
3%
2%
3%
2%
2%
3%
i
i
5 days a week
(5.0)
173
18
22
14
16
12
14
16
9
21
145
28
124
49
108
60
8%
6%
7%
7%
10%
6%
7%
9%
9%
9%
7%
9%
10%
5%
8%
7%
m
3 or 4 days a week
(3.5)
169
17
19
18
12
17
11
15
8
23
144
25
98
71
100
66
7%
6%
6%
9%
7%
9%
6%
8%
8%
9%
7%
8%
8%
7%
7%
8%
1 or 2 days a week
(1.5)
194
18
30
18
14
20
15
17
7
25
168
25
99
93
115
75
9%
6%
10%
9%
9%
10%
7%
9%
8%
10%
9%
8%
8%
9%
9%
9%
Less often
(0.5)
108
16
17
14
11
8
4
8
3
10
97
11
52
54
63
41
5%
6%
5%
7%
7%
4%
2%
4%
3%
4%
5%
4%
4%
5%
5%
5%
f
fh
f
Never/ do not listen to the radio
(0.0)
454
80
40
24
37
49
24
35
25
57
400
54
197
254
192
250
20%
28%
13%
12%
23%
25%
12%
18%
26%
23%
20%
18%
16%
26%
14%
29%
bcfg
bcf
bcf
f
bcfg
bcf
l
n
Don't know
3
-
-
-
*
-
-
-
-
-
2
*
1
1
1
2
*%
-%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
Mean number of days during an
average week
4.4
4.0
4.8
4.6
4.0
4.0
5.3
4.5
4.0
4.1
4.3
4.6
4.7
3.9
4.8
3.7
adehi
adehi
acdeghi
m
o
Standard deviation
2.97
3.14
2.82
2.81
3.01
3.04
2.63
2.90
3.04
2.99
2.98
2.87
2.81
3.10
2.81
3.08
Standard error
.05
.20
.18
.18
.19
.20
.17
.18
.19
.19
.06
.09
.07
.07
.06
.09
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
238
116
123
21
40
78
100
43
21
33
51
64
67
38
69
197
18
14
9
13%
13%
14%
10%
12%
12%
16%
17%
13%
14%
13%
13%
12%
11%
16%
13%
12%
16%
19%
ce
m
op
At least weekly
133
76
57
15
18
57
43
22
15
16
16
28
38
27
41
111
13
7
3
7%
9%
6%
7%
6%
9%
7%
9%
9%
7%
4%
6%
7%
8%
9%
7%
9%
8%
5%
j
j
k
At least monthly
47
30
17
6
7
17
16
8
5
4
16
20
9
9
10
39
3
3
2
3%
3%
2%
3%
2%
3%
3%
3%
3%
2%
4%
4%
2%
3%
2%
3%
2%
4%
4%
b
l
Have tried it once
32
16
17
3
5
11
13
9
1
3
9
11
7
5
10
22
2
7
1
2%
2%
2%
1%
2%
2%
2%
3%
1%
1%
2%
2%
1%
2%
2%
1%
1%
8%
3%
h
opr
Never
1015
488
527
128
177
373
337
139
91
131
229
277
312
197
228
863
76
45
31
56%
55%
58%
61%
54%
57%
55%
54%
56%
57%
59%
57%
58%
57%
53%
57%
51%
51%
63%
pq
Do not have access to device
334
169
164
37
80
116
100
37
30
43
68
85
106
70
74
282
37
11
3
19%
19%
18%
18%
24%
18%
16%
14%
19%
19%
17%
17%
20%
20%
17%
19%
25%
13%
6%
ef
qr
oqr
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
238
26
31
12
14
23
63
-
6
22
214
25
128
108
139
90
13%
13%
12%
7%
12%
15%
35%
-%
8%
12%
14%
10%
12%
15%
12%
15%
g
g
g
g
cgh
abcdeghi
g
g
k
At least weekly
133
21
17
5
12
16
13
6
5
17
112
22
78
56
84
46
7%
10%
6%
3%
10%
11%
7%
4%
7%
9%
7%
9%
7%
8%
7%
8%
cg
cg
cg
c
c
At least monthly
47
7
8
4
4
4
3
1
3
6
45
2
26
21
27
18
3%
4%
3%
2%
3%
3%
1%
*%
4%
3%
3%
1%
2%
3%
2%
3%
g
g
g
g
k
Have tried it once
32
3
5
1
2
7
-
1
3
-
30
3
14
18
17
14
2%
1%
2%
1%
2%
5%
-%
*%
4%
-%
2%
1%
1%
2%
1%
2%
f
f
cfgi
cfgi
Never
1015
104
163
116
65
97
71
90
47
108
869
145
620
391
704
280
56%
51%
61%
68%
53%
65%
40%
58%
68%
56%
56%
58%
58%
54%
61%
47%
f
af
adfgi
f
adf
f
adfi
f
m
o
Do not have access to device
334
44
43
32
25
2
30
58
7
41
280
54
198
134
180
150
19%
21%
16%
19%
20%
1%
17%
37%
10%
21%
18%
22%
19%
18%
16%
25%
eh
e
eh
eh
eh
abcdefhi
e
eh
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
601
292
309
51
78
224
248
96
51
80
133
177
173
110
140
518
34
32
17
33%
33%
34%
24%
24%
34%
41%
38%
31%
35%
34%
37%
32%
32%
33%
34%
23%
36%
35%
cd
cde
p
p
p
At least weekly
295
149
146
39
58
102
97
44
35
39
56
67
89
59
81
246
25
18
6
16%
17%
16%
18%
18%
16%
16%
17%
22%
17%
14%
14%
16%
17%
19%
16%
17%
21%
12%
j
k
r
At least monthly
95
50
45
8
20
35
33
15
7
12
28
25
29
20
22
76
10
6
4
5%
6%
5%
4%
6%
5%
5%
6%
5%
5%
7%
5%
5%
6%
5%
5%
7%
7%
7%
Have tried it once
26
13
13
4
6
6
9
5
2
2
6
4
11
5
6
16
2
6
1
1%
1%
1%
2%
2%
1%
1%
2%
1%
1%
2%
1%
2%
1%
1%
1%
2%
7%
3%
opr
o
Never
550
279
271
83
107
202
158
69
44
73
119
149
158
110
132
466
48
18
19
31%
31%
30%
39%
33%
31%
26%
27%
27%
32%
31%
31%
29%
32%
31%
31%
32%
20%
38%
ef
f
f
q
q
oq
Do not have access to device
232
113
119
26
58
83
65
28
23
23
47
63
77
42
50
193
28
8
3
13%
13%
13%
12%
18%
13%
11%
11%
14%
10%
12%
13%
14%
12%
12%
13%
19%
9%
6%
ef
r
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
601
68
98
60
34
44
81
47
19
67
510
91
327
272
420
163
33%
33%
37%
35%
27%
29%
45%
31%
28%
34%
33%
36%
31%
37%
36%
27%
d
acdeghi
l
o
At least weekly
295
37
35
28
18
39
19
26
15
29
258
37
177
119
183
107
16%
18%
13%
17%
14%
26%
11%
17%
22%
15%
17%
15%
17%
16%
16%
18%
f
bcdfgi
bf
At least monthly
95
7
18
9
4
17
4
7
4
5
89
7
50
46
58
34
5%
3%
7%
6%
3%
11%
2%
4%
6%
3%
6%
3%
5%
6%
5%
6%
f
acdfgi
f
k
Have tried it once
26
1
2
2
1
-
5
1
3
2
23
2
14
12
15
9
1%
*%
1%
1%
1%
-%
3%
*%
4%
1%
2%
1%
1%
2%
1%
2%
e
abdeg
Never
550
46
85
52
49
48
54
46
23
64
471
79
360
186
364
167
31%
23%
32%
31%
40%
32%
30%
30%
33%
33%
30%
32%
34%
26%
32%
28%
afg
a
a
m
Do not have access to device
232
46
29
18
18
3
19
28
5
27
198
34
136
95
111
118
13%
22%
11%
11%
15%
2%
10%
18%
7%
14%
13%
14%
13%
13%
10%
20%
bcefhi
e
e
eh
e
bcefh
e
eh
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
42
21
21
12
11
14
4
6
2
1
15
11
20
3
7
36
2
2
2
2%
2%
2%
6%
3%
2%
1%
2%
1%
1%
4%
2%
4%
1%
2%
2%
1%
2%
4%
ef
f
f
i
mn
op
At least weekly
91
50
41
22
32
28
10
11
6
12
30
21
33
17
20
85
1
3
2
5%
6%
5%
10%
10%
4%
2%
4%
3%
5%
8%
4%
6%
5%
5%
6%
*%
3%
4%
ef
ef
f
gh
p
p
p
At least monthly
83
49
34
18
23
34
9
12
5
8
32
27
27
13
15
74
5
2
1
5%
5%
4%
8%
7%
5%
1%
5%
3%
3%
8%
6%
5%
4%
4%
5%
4%
3%
3%
f
f
f
ghi
Have tried it once
73
48
26
13
22
32
7
4
4
6
22
29
19
16
10
64
4
5
1
4%
5%
3%
6%
7%
5%
1%
1%
3%
3%
6%
6%
4%
5%
2%
4%
3%
5%
2%
b
f
f
f
g
n
r
r
Never
1292
617
675
137
209
488
458
169
121
172
268
355
372
259
305
1079
115
58
40
72%
69%
75%
65%
64%
75%
75%
66%
75%
75%
69%
73%
69%
75%
71%
71%
78%
66%
80%
a
cd
cd
g
g
oq
oq
Do not have access to device
219
111
108
10
30
56
123
56
24
30
19
40
66
38
74
177
21
17
4
12%
12%
12%
5%
9%
9%
20%
22%
15%
13%
5%
8%
12%
11%
17%
12%
14%
20%
8%
cde
ij
j
j
k
klm
r
r
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
42
6
5
3
2
2
3
5
2
8
39
3
27
14
26
14
2%
3%
2%
2%
2%
2%
1%
3%
3%
4%
3%
1%
3%
2%
2%
2%
At least weekly
91
20
16
6
1
8
1
11
3
19
84
7
65
26
47
42
5%
10%
6%
3%
1%
6%
1%
7%
5%
10%
5%
3%
6%
4%
4%
7%
cdf
df
f
df
df
df
cdf
k
m
n
At least monthly
83
13
10
9
7
13
4
8
3
7
73
9
57
26
50
32
5%
6%
4%
5%
6%
9%
2%
5%
4%
4%
5%
4%
5%
4%
4%
5%
f
f
bf
m
Have tried it once
73
14
11
6
2
4
5
9
3
10
71
3
51
22
41
32
4%
7%
4%
4%
2%
3%
3%
6%
4%
5%
5%
1%
5%
3%
4%
5%
d
k
m
Never
1292
121
199
128
84
106
160
105
50
127
1096
196
788
498
859
394
72%
59%
74%
75%
68%
71%
89%
68%
71%
65%
71%
78%
74%
68%
75%
66%
ai
ai
a
abcdeghi
a
j
m
o
Do not have access to device
219
31
27
18
27
16
8
17
9
24
186
32
76
143
129
86
12%
15%
10%
10%
22%
11%
4%
11%
14%
12%
12%
13%
7%
20%
11%
14%
f
f
f
bcefghi
f
f
f
f
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
92
42
50
8
30
35
20
22
7
12
17
23
23
11
35
74
10
5
2
5%
5%
6%
4%
9%
5%
3%
9%
4%
5%
4%
5%
4%
3%
8%
5%
7%
6%
5%
cef
f
j
klm
At least weekly
211
108
103
27
51
80
52
26
16
36
57
53
69
35
55
180
17
10
3
12%
12%
11%
13%
16%
12%
9%
10%
10%
16%
15%
11%
13%
10%
13%
12%
12%
12%
7%
f
f
g
r
r
r
At least monthly
168
87
81
19
26
73
50
15
16
25
61
53
52
33
30
139
20
5
4
9%
10%
9%
9%
8%
11%
8%
6%
10%
11%
16%
11%
10%
10%
7%
9%
14%
6%
7%
f
g
gh
n
oqr
Have tried it once
146
86
60
19
34
49
44
14
16
12
26
48
43
25
30
133
6
6
2
8%
10%
7%
9%
10%
7%
7%
5%
10%
5%
7%
10%
8%
7%
7%
9%
4%
7%
3%
b
pr
r
Never
1067
517
550
133
171
379
384
148
99
135
214
282
314
227
244
901
86
46
35
59%
58%
61%
63%
52%
58%
63%
58%
61%
59%
55%
58%
58%
66%
57%
59%
58%
53%
69%
d
d
kln
q
opq
Do not have access to device
115
57
59
6
14
36
59
32
9
8
13
24
39
15
38
89
8
14
5
6%
6%
6%
3%
4%
5%
10%
12%
5%
4%
3%
5%
7%
4%
9%
6%
5%
17%
9%
cde
hij
km
opr
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
92
11
11
10
3
1
9
11
2
17
81
11
50
42
61
29
5%
5%
4%
6%
2%
1%
5%
7%
3%
9%
5%
4%
5%
6%
5%
5%
e
e
e
e
de
deh
At least weekly
211
30
36
16
18
13
14
24
6
23
186
25
140
71
137
71
12%
15%
14%
10%
14%
9%
8%
15%
8%
12%
12%
10%
13%
10%
12%
12%
f
f
fh
m
At least monthly
168
15
30
16
10
19
15
17
4
13
144
24
104
63
107
57
9%
7%
11%
10%
8%
12%
9%
11%
5%
7%
9%
10%
10%
9%
9%
10%
h
h
Have tried it once
146
35
24
10
11
8
13
6
3
25
132
14
85
61
81
64
8%
17%
9%
6%
9%
5%
7%
4%
5%
13%
9%
6%
8%
8%
7%
11%
bcdefgh
g
g
cegh
k
n
Never
1067
93
152
109
68
103
127
90
50
110
909
158
638
424
701
332
59%
45%
57%
64%
55%
69%
70%
58%
71%
56%
59%
63%
60%
58%
61%
55%
a
a
abdgi
abdgi
a
abdgi
a
o
Do not have access to device
115
23
14
9
13
7
3
8
5
7
97
19
47
68
65
46
6%
11%
5%
5%
11%
4%
2%
5%
7%
4%
6%
7%
4%
9%
6%
8%
bcefgi
f
f
bcefgi
f
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
49
30
19
6
13
18
11
4
6
4
14
20
13
6
10
46
*
2
1
3%
3%
2%
3%
4%
3%
2%
1%
4%
2%
3%
4%
2%
2%
2%
3%
*%
2%
1%
f
m
p
p
At least weekly
119
73
45
23
33
36
26
9
15
12
41
43
44
12
21
111
3
3
2
7%
8%
5%
11%
10%
6%
4%
4%
9%
5%
11%
9%
8%
3%
5%
7%
2%
4%
3%
b
ef
ef
g
gi
mn
mn
pqr
At least monthly
101
61
40
14
23
44
20
7
4
14
36
32
39
18
12
83
13
3
1
6%
7%
4%
7%
7%
7%
3%
3%
2%
6%
9%
7%
7%
5%
3%
5%
9%
4%
3%
b
f
f
f
gh
gh
n
n
r
oqr
Have tried it once
89
50
38
9
31
33
17
6
4
12
27
33
28
18
9
81
4
4
1
5%
6%
4%
4%
9%
5%
3%
2%
2%
5%
7%
7%
5%
5%
2%
5%
3%
4%
1%
cef
f
g
gh
n
n
n
r
r
Never
1152
535
617
138
192
442
380
145
103
151
247
312
341
239
258
967
94
51
39
64%
60%
68%
65%
59%
68%
62%
57%
63%
66%
64%
65%
63%
69%
60%
64%
64%
59%
79%
a
df
g
g
n
opq
Do not have access to device
291
146
145
22
36
78
155
86
32
35
23
43
74
53
121
228
33
23
6
16%
16%
16%
10%
11%
12%
25%
33%
19%
15%
6%
9%
14%
15%
28%
15%
22%
27%
13%
cde
hij
j
j
k
k
klm
or
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
49
2
9
6
6
4
7
5
1
5
43
6
32
16
34
14
3%
1%
3%
4%
5%
2%
4%
3%
2%
3%
3%
2%
3%
2%
3%
2%
a
At least weekly
119
23
27
12
6
3
9
10
3
18
104
15
84
35
81
37
7%
11%
10%
7%
5%
2%
5%
6%
5%
9%
7%
6%
8%
5%
7%
6%
defh
ef
e
e
e
m
At least monthly
101
6
15
8
11
11
6
12
3
12
92
9
69
31
68
32
6%
3%
6%
5%
9%
7%
4%
8%
5%
6%
6%
4%
6%
4%
6%
5%
af
m
Have tried it once
89
17
15
9
5
9
8
12
2
5
81
8
66
22
57
31
5%
8%
6%
5%
4%
6%
4%
8%
3%
3%
5%
3%
6%
3%
5%
5%
hi
hi
m
Never
1152
110
171
117
71
107
140
88
47
114
984
168
707
440
763
349
64%
53%
64%
69%
58%
72%
78%
57%
68%
59%
63%
67%
66%
60%
66%
58%
a
adgi
adgi
abcdghi
adg
m
o
Do not have access to device
291
47
30
18
24
16
10
29
13
40
246
45
106
185
149
136
16%
23%
11%
11%
19%
11%
6%
19%
18%
21%
16%
18%
10%
25%
13%
23%
bcef
f
bcef
bcef
cf
bcef
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
344
173
171
24
44
130
146
26
24
41
112
145
108
53
37
302
20
17
5
19%
19%
19%
11%
13%
20%
24%
10%
15%
18%
29%
30%
20%
15%
9%
20%
14%
20%
9%
cd
cd
g
ghi
lmn
n
n
pr
r
At least weekly
161
92
69
17
31
65
48
13
11
14
53
53
57
22
29
143
13
4
1
9%
10%
8%
8%
10%
10%
8%
5%
7%
6%
14%
11%
11%
6%
7%
9%
9%
5%
2%
b
ghi
mn
mn
qr
r
At least monthly
35
19
16
3
9
15
8
3
3
4
11
6
16
8
5
31
1
1
1
2%
2%
2%
1%
3%
2%
1%
1%
2%
2%
3%
1%
3%
2%
1%
2%
1%
2%
3%
n
Have tried it once
16
10
6
1
5
7
4
2
*
2
2
5
4
4
3
14
*
1
1
1%
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
Never
546
259
287
78
89
197
182
87
48
78
89
124
149
129
144
454
40
27
24
30%
29%
32%
37%
27%
30%
30%
34%
30%
34%
23%
26%
28%
37%
33%
30%
27%
31%
48%
d
j
j
kl
kl
opq
Do not have access to device
697
343
355
89
150
237
221
125
75
90
121
149
205
130
214
571
72
37
18
39%
38%
39%
42%
46%
36%
36%
49%
46%
39%
31%
31%
38%
38%
50%
38%
49%
42%
37%
ef
ij
j
j
k
k
klm
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
344
72
64
32
26
22
38
24
10
14
291
53
205
138
255
85
19%
35%
24%
19%
21%
15%
21%
16%
14%
7%
19%
21%
19%
19%
22%
14%
bcdefghi
eghi
i
i
i
i
i
i
o
At least weekly
161
17
22
21
12
21
10
20
6
14
140
22
110
51
113
48
9%
8%
8%
12%
9%
14%
6%
13%
9%
7%
9%
9%
10%
7%
10%
8%
f
fi
f
m
At least monthly
35
1
6
3
3
3
2
6
1
6
34
1
25
10
24
9
2%
1%
2%
2%
3%
2%
1%
4%
2%
3%
2%
1%
2%
1%
2%
2%
a
k
Have tried it once
16
1
2
1
1
1
2
1
1
3
15
1
12
4
12
4
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
*%
1%
1%
Never
546
39
77
43
36
54
98
54
15
38
466
80
332
208
357
165
30%
19%
29%
26%
29%
36%
54%
35%
22%
20%
30%
32%
31%
29%
31%
28%
ai
ai
achi
abcdeghi
achi
Do not have access to device
697
76
97
69
46
49
29
49
36
119
604
93
379
318
390
289
39%
37%
36%
41%
37%
33%
16%
32%
51%
61%
39%
37%
36%
44%
34%
48%
f
f
f
f
f
f
abcdefg
abcdefg
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
702
378
325
60
143
312
187
50
49
106
226
229
222
153
97
601
56
21
24
39%
42%
36%
28%
44%
48%
31%
19%
30%
46%
58%
47%
41%
44%
22%
40%
38%
24%
48%
b
cf
cf
g
gh
ghi
ln
n
n
q
q
opq
At least weekly
458
216
242
64
75
168
151
42
50
66
88
126
146
85
101
389
36
23
10
25%
24%
27%
30%
23%
26%
25%
16%
31%
29%
23%
26%
27%
24%
23%
26%
24%
27%
20%
gj
g
g
r
r
At least monthly
68
33
35
10
14
17
27
9
4
7
8
20
21
13
15
57
5
4
3
4%
4%
4%
5%
4%
3%
4%
4%
3%
3%
2%
4%
4%
4%
3%
4%
3%
4%
6%
o
Have tried it once
15
10
5
4
2
2
7
3
1
1
1
6
2
4
3
11
*
3
*
1%
1%
1%
2%
1%
*%
1%
1%
*%
1%
*%
1%
*%
1%
1%
1%
*%
4%
*%
e
opr
Never
278
129
149
33
44
81
120
58
29
32
40
62
80
50
86
230
17
20
11
15%
14%
17%
16%
14%
12%
20%
23%
18%
14%
10%
13%
15%
14%
20%
15%
12%
23%
21%
de
ij
j
klm
op
op
Do not have access to device
277
130
147
41
49
71
117
94
29
17
25
40
67
41
130
226
33
16
2
15%
15%
16%
19%
15%
11%
19%
37%
18%
7%
6%
8%
12%
12%
30%
15%
23%
18%
4%
e
e
hij
ij
k
klm
r
or
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
702
59
129
71
35
52
88
61
26
80
603
100
520
181
493
185
39%
29%
48%
42%
28%
35%
49%
39%
37%
41%
39%
40%
49%
25%
43%
31%
adeh
ad
adeh
ad
ad
m
o
At least weekly
458
57
63
45
38
49
31
42
19
46
379
79
284
174
302
146
25%
28%
24%
26%
31%
33%
17%
27%
27%
24%
24%
32%
27%
24%
26%
24%
f
f
f
f
f
f
j
At least monthly
68
7
8
6
4
12
1
11
*
6
64
5
30
39
39
26
4%
3%
3%
4%
3%
8%
1%
7%
*%
3%
4%
2%
3%
5%
3%
4%
h
fh
bdfhi
fh
h
k
l
Have tried it once
15
2
1
4
1
1
1
-
*
1
12
3
4
10
9
6
1%
1%
*%
3%
1%
*%
*%
-%
1%
*%
1%
1%
*%
1%
1%
1%
g
l
Never
278
12
46
25
25
27
43
22
12
18
249
29
137
139
178
90
15%
6%
17%
14%
20%
18%
24%
14%
17%
9%
16%
12%
13%
19%
15%
15%
ai
a
ai
ai
acgi
a
ai
k
l
Do not have access to device
277
69
19
19
21
9
17
19
12
42
243
35
90
186
130
145
15%
33%
7%
11%
17%
6%
9%
12%
17%
22%
16%
14%
8%
25%
11%
24%
bcdefghi
bef
e
bef
bcefg
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
181
105
76
13
40
68
60
10
12
33
60
62
57
38
25
150
19
6
7
10%
12%
8%
6%
12%
11%
10%
4%
7%
14%
15%
13%
11%
11%
6%
10%
13%
6%
15%
b
c
gh
gh
n
n
n
q
oq
At least weekly
183
102
81
32
29
68
54
19
13
24
35
50
67
30
36
155
17
6
4
10%
11%
9%
15%
9%
10%
9%
7%
8%
11%
9%
10%
13%
9%
8%
10%
12%
7%
9%
def
n
At least monthly
43
22
21
4
8
17
14
2
1
4
13
15
12
9
8
35
5
1
2
2%
2%
2%
2%
3%
3%
2%
1%
1%
2%
3%
3%
2%
2%
2%
2%
3%
2%
4%
gh
Have tried it once
20
10
10
2
6
5
6
3
3
3
4
2
8
3
7
11
2
6
1
1%
1%
1%
1%
2%
1%
1%
1%
2%
1%
1%
*%
1%
1%
2%
1%
1%
7%
2%
opr
o
Never
923
437
486
104
160
350
310
119
93
120
207
262
274
187
199
779
63
49
32
51%
49%
54%
49%
49%
54%
51%
46%
57%
53%
53%
54%
51%
54%
46%
51%
43%
56%
65%
a
g
n
n
p
p
opq
Do not have access to device
449
220
229
55
84
144
166
104
41
44
70
92
120
80
158
385
42
19
3
25%
25%
25%
26%
26%
22%
27%
40%
25%
19%
18%
19%
22%
23%
37%
25%
28%
22%
6%
e
hij
j
klm
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
181
21
31
6
7
9
46
3
7
21
160
21
128
52
109
65
10%
10%
12%
3%
6%
6%
25%
2%
10%
11%
10%
8%
12%
7%
9%
11%
cg
cdg
g
abcdeghi
cg
cg
m
At least weekly
183
39
36
10
10
20
14
9
4
13
158
26
113
70
112
67
10%
19%
13%
6%
8%
13%
8%
6%
6%
7%
10%
10%
11%
10%
10%
11%
cdfghi
cghi
cghi
At least monthly
43
11
5
1
2
3
2
7
2
2
42
1
25
19
21
20
2%
5%
2%
*%
2%
2%
1%
4%
3%
1%
3%
1%
2%
3%
2%
3%
cfi
cfi
c
k
n
Have tried it once
20
-
-
1
5
1
-
2
*
3
17
2
12
8
9
10
1%
-%
-%
*%
4%
1%
-%
1%
1%
1%
1%
1%
1%
1%
1%
2%
abcfh
Never
923
52
162
111
65
105
86
74
43
81
777
146
569
351
651
239
51%
25%
61%
65%
53%
70%
47%
48%
61%
42%
50%
58%
53%
48%
57%
40%
afgi
adfgi
ai
adfgi
a
a
afgi
a
j
m
o
Do not have access to device
449
83
32
42
35
12
33
60
13
75
396
54
217
230
249
197
25%
40%
12%
25%
28%
8%
18%
39%
19%
39%
26%
21%
20%
32%
22%
33%
bcdefh
be
befh
e
bcdefh
e
bcdefh
l
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
Every day
71
45
26
9
5
35
22
5
7
12
20
23
28
15
5
61
1
7
2
4%
5%
3%
4%
2%
5%
4%
2%
4%
5%
5%
5%
5%
4%
1%
4%
1%
9%
4%
b
d
g
g
n
n
n
p
opr
p
At least weekly
31
14
17
3
7
13
9
3
3
2
9
9
10
7
5
24
1
5
*
2%
2%
2%
1%
2%
2%
1%
1%
2%
1%
2%
2%
2%
2%
1%
2%
1%
6%
*%
opr
At least monthly
4
2
2
1
-
2
1
*
*
1
1
-
2
2
*
4
-
1
-
*%
*%
*%
1%
-%
*%
*%
*%
*%
*%
*%
-%
*%
1%
*%
*%
-%
1%
-%
Have tried it once
3
1
2
1
1
1
-
-
-
-
*
1
*
1
1
3
*
*
-
*%
*%
*%
1%
*%
*%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
-%
f
Never
692
334
358
92
115
250
235
102
56
83
145
192
196
138
166
581
50
32
29
38%
37%
40%
43%
35%
38%
39%
40%
35%
36%
37%
40%
36%
40%
38%
38%
34%
37%
58%
opq
Do not have access to device
998
500
498
105
199
351
343
147
96
130
213
258
302
184
254
842
95
42
19
55%
56%
55%
50%
61%
54%
56%
57%
59%
57%
55%
53%
56%
53%
59%
56%
65%
48%
38%
ce
qr
oqr
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
Every day
71
10
19
7
5
3
6
4
2
5
59
12
52
19
49
20
4%
5%
7%
4%
4%
2%
3%
3%
2%
2%
4%
5%
5%
3%
4%
3%
eghi
m
At least weekly
31
2
3
5
3
4
-
3
1
3
27
4
19
11
25
6
2%
1%
1%
3%
2%
3%
-%
2%
1%
1%
2%
2%
2%
2%
2%
1%
f
f
f
f
At least monthly
4
-
-
-
1
1
-
2
-
-
3
1
2
2
2
2
*%
-%
-%
-%
1%
1%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
Have tried it once
3
1
1
-
-
-
-
1
-
-
3
*
1
2
1
2
*%
1%
*%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
Never
692
39
124
53
49
68
124
65
16
43
593
99
409
279
475
189
38%
19%
46%
31%
39%
45%
69%
42%
23%
22%
38%
40%
38%
38%
41%
32%
achi
ai
ahi
achi
abcdeghi
achi
o
Do not have access to device
998
153
120
104
66
73
50
80
51
144
864
134
581
415
600
379
55%
74%
45%
61%
53%
49%
28%
51%
74%
74%
56%
53%
55%
57%
52%
63%
bcdefg
f
befg
f
f
f
bcdefg
bcdefg
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP2). Before today, had you heard of digital radios, sometimes called D-A-B radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Yes
1839
943
896
251
361
682
545
252
161
236
392
511
563
339
426
1557
163
81
37
82%
87%
76%
80%
85%
87%
74%
68%
78%
87%
93%
90%
84%
82%
70%
83%
83%
73%
60%
b
f
f
cf
g
gh
ghi
lmn
n
n
qr
qr
r
No
371
124
247
56
56
87
172
105
37
33
27
51
93
64
163
294
26
28
22
16%
11%
21%
18%
13%
11%
23%
28%
18%
12%
6%
9%
14%
16%
27%
16%
13%
25%
35%
a
e
cde
hij
ij
j
k
k
klm
op
opq
Unsure
46
15
31
6
5
12
22
15
8
3
3
4
13
10
18
34
7
2
3
2%
1%
3%
2%
1%
2%
3%
4%
4%
1%
1%
1%
2%
2%
3%
2%
4%
2%
5%
a
e
ij
ij
k
k
o
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP2). Before today, had you heard of digital radios, sometimes called D-A-B radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Yes
1839
250
254
162
134
167
160
150
74
207
1591
248
1107
725
1136
666
82%
87%
82%
84%
83%
84%
78%
79%
79%
82%
82%
82%
88%
74%
85%
78%
fgh
m
o
No
371
30
49
28
25
28
44
37
19
33
322
49
136
233
191
158
16%
11%
16%
15%
16%
14%
21%
20%
20%
13%
16%
16%
11%
24%
14%
19%
aei
a
a
l
n
Unsure
46
6
5
3
1
4
1
1
2
11
39
7
20
26
16
27
2%
2%
2%
2%
1%
2%
1%
1%
2%
4%
2%
2%
2%
3%
1%
3%
dfg
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2963
1469
1494
330
459
1058
1114
506
319
379
520
706
866
616
773
1790
364
405
404
Effective Weighted Sample
2036
1006
1030
220
305
758
779
347
207
261
391
504
590
419
531
1559
266
269
314
Total
1800
896
904
211
327
652
609
257
163
229
388
483
538
346
431
1515
148
87
50
1
511
255
255
47
90
193
180
56
36
59
138
166
163
90
92
448
36
18
9
28%
28%
28%
22%
28%
30%
29%
22%
22%
26%
36%
34%
30%
26%
21%
30%
24%
21%
18%
c
c
ghi
mn
n
qr
2
127
80
47
15
18
57
37
7
12
12
51
55
46
15
11
116
4
6
1
7%
9%
5%
7%
5%
9%
6%
3%
7%
5%
13%
11%
9%
4%
3%
8%
3%
7%
2%
b
g
ghi
mn
mn
pr
pr
3 or more
53
27
26
5
5
18
26
2
3
7
17
22
18
7
5
48
3
1
1
3%
3%
3%
2%
1%
3%
4%
1%
2%
3%
4%
5%
3%
2%
1%
3%
2%
1%
2%
d
g
mn
n
None
1071
521
550
137
207
376
351
185
105
150
178
235
301
225
309
870
103
60
38
60%
58%
61%
65%
63%
58%
58%
72%
65%
66%
46%
49%
56%
65%
72%
57%
70%
69%
76%
j
j
j
k
kl
klm
o
o
o
Don't know
38
13
25
7
8
8
15
6
6
1
4
5
10
9
15
34
2
1
1
2%
1%
3%
3%
2%
1%
2%
2%
4%
*%
1%
1%
2%
3%
3%
2%
1%
1%
2%
a
e
ij
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2963
170
217
219
199
180
222
205
185
193
2148
815
1490
1464
1712
847
Effective Weighted Sample
2036
163
202
209
189
171
213
194
177
184
1686
376
1048
1053
1265
669
Total
1800
206
267
170
123
150
181
155
70
194
1549
250
1064
729
1151
598
1
511
85
78
56
38
47
39
34
25
46
439
72
321
188
353
149
28%
41%
29%
33%
31%
32%
21%
22%
36%
23%
28%
29%
30%
26%
31%
25%
bdfgi
fgi
fg
fg
fgi
m
o
2
127
15
29
8
8
7
17
19
3
10
104
23
86
40
95
31
7%
7%
11%
5%
6%
4%
9%
12%
5%
5%
7%
9%
8%
6%
8%
5%
cehi
cdehi
m
o
3 or more
53
5
6
8
1
1
14
5
1
7
46
7
30
23
40
12
3%
2%
2%
5%
1%
1%
8%
3%
1%
4%
3%
3%
3%
3%
3%
2%
eh
abdegh
None
1071
98
148
95
70
94
109
95
39
122
930
141
611
456
636
398
60%
47%
55%
56%
57%
63%
60%
61%
56%
63%
60%
56%
57%
63%
55%
66%
a
a
a
a
l
n
Don't know
38
3
7
3
5
1
2
2
1
10
31
7
16
22
28
9
2%
1%
3%
2%
4%
*%
1%
1%
1%
5%
2%
3%
1%
3%
2%
2%
eg
aefgh
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but no DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1855
900
955
220
301
647
686
377
216
247
253
366
512
404
572
1034
243
273
305
Effective Weighted Sample
1243
603
640
143
197
452
472
264
137
168
180
249
334
273
393
901
184
186
232
Total
1071
521
550
137
207
376
351
185
105
150
178
235
301
225
309
870
103
60
38
Certain to
19
8
11
2
5
7
4
3
2
2
7
7
4
4
5
15
2
1
1
2%
2%
2%
2%
3%
2%
1%
2%
2%
1%
4%
3%
1%
2%
2%
2%
2%
2%
2%
Very likely
50
25
25
5
15
20
10
5
3
10
8
16
17
10
7
40
6
4
1
5%
5%
5%
4%
7%
5%
3%
3%
3%
7%
5%
7%
6%
5%
2%
5%
5%
7%
1%
f
g
n
n
r
r
r
Likely
135
79
56
14
28
56
36
15
13
23
22
38
30
35
30
113
9
10
3
13%
15%
10%
11%
14%
15%
10%
8%
12%
16%
13%
16%
10%
16%
10%
13%
9%
16%
7%
b
f
g
ln
ln
r
pr
Unlikely
174
93
81
25
37
64
48
16
24
30
30
36
55
39
45
143
18
6
7
16%
18%
15%
18%
18%
17%
14%
9%
23%
20%
17%
15%
18%
17%
15%
16%
17%
10%
20%
g
g
g
q
q
Very unlikely
203
102
102
33
33
63
75
42
18
23
30
46
61
42
55
158
24
12
9
19%
19%
19%
24%
16%
17%
21%
23%
17%
15%
17%
20%
20%
18%
18%
18%
23%
21%
23%
e
Certain not to
316
141
175
22
57
109
127
82
36
33
41
57
86
61
111
263
25
19
9
29%
27%
32%
16%
28%
29%
36%
44%
34%
22%
23%
24%
29%
27%
36%
30%
24%
32%
23%
c
c
cde
hij
ij
klm
r
r
Don't know
174
73
101
35
31
57
51
22
10
28
40
36
49
35
55
138
20
7
9
16%
14%
18%
25%
15%
15%
15%
12%
9%
19%
22%
15%
16%
15%
18%
16%
19%
12%
24%
a
def
gh
gh
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but no DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1855
81
119
123
114
113
133
128
104
119
1342
513
896
954
970
580
Effective Weighted Sample
1243
78
110
117
109
107
128
121
100
114
1039
221
613
670
708
457
Total
1071
98
148
95
70
94
109
95
39
122
930
141
611
456
636
398
Certain to
19
**
3
1
1
3
1
1
1
1
17
3
9
10
15
4
2%
**
2%
1%
1%
3%
1%
2%
2%
1%
2%
2%
2%
2%
2%
1%
Very likely
50
**
6
3
2
9
3
2
2
4
48
2
33
17
22
28
5%
**
4%
3%
3%
9%
3%
2%
4%
3%
5%
1%
5%
4%
3%
7%
cfg
k
n
Likely
135
**
16
9
6
23
9
8
3
16
119
16
92
42
76
57
13%
**
11%
10%
9%
24%
8%
9%
7%
13%
13%
11%
15%
9%
12%
14%
bcdfghi
m
Unlikely
174
**
31
11
19
14
12
18
5
19
152
21
111
63
109
57
16%
**
21%
12%
26%
15%
11%
19%
12%
15%
16%
15%
18%
14%
17%
14%
f
cefhi
m
Very unlikely
203
**
22
39
15
10
12
18
10
20
169
35
105
96
130
65
19%
**
15%
41%
22%
11%
11%
19%
25%
16%
18%
25%
17%
21%
20%
16%
bdefghi
ef
ef
j
Certain not to
316
**
50
27
16
18
48
36
9
36
268
48
156
158
200
107
29%
**
34%
29%
23%
19%
45%
38%
22%
30%
29%
34%
25%
35%
31%
27%
e
cdehi
deh
l
Don't know
174
**
19
5
11
18
23
11
11
26
157
17
105
69
85
80
16%
**
13%
5%
15%
19%
21%
11%
28%
22%
17%
12%
17%
15%
13%
20%
c
c
c
cg
bcdg
cg
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1220
601
619
125
191
415
489
287
160
148
157
219
347
265
389
684
158
168
210
Effective Weighted Sample
823
401
422
84
127
287
334
199
101
100
111
149
226
180
272
599
118
115
164
Total
693
335
357
81
127
236
250
140
78
86
101
139
201
142
211
563
67
38
25
No need
406
193
213
42
74
137
152
83
46
47
55
87
116
82
121
337
33
20
16
59%
58%
59%
53%
58%
58%
61%
59%
58%
54%
55%
63%
57%
58%
57%
60%
50%
53%
62%
p
p
Happy to use existing service
212
105
107
18
27
71
96
43
26
22
36
44
59
46
63
169
18
18
8
31%
31%
30%
23%
21%
30%
38%
31%
34%
25%
35%
32%
29%
33%
30%
30%
27%
48%
30%
cde
opr
Can receive through digital TV service
43
21
22
6
15
14
9
12
4
10
5
4
12
8
19
22
13
7
1
6%
6%
6%
7%
12%
6%
3%
8%
5%
12%
5%
3%
6%
5%
9%
4%
20%
17%
5%
ef
k
or
or
Would never listen
40
24
16
8
10
14
9
6
6
6
7
6
14
13
8
30
6
2
2
6%
7%
5%
10%
8%
6%
4%
5%
7%
7%
7%
4%
7%
9%
4%
5%
10%
5%
6%
f
n
Happy to use analogue radio service
29
9
20
3
4
9
12
9
3
6
5
4
7
4
13
24
1
3
1
4%
3%
6%
4%
4%
4%
5%
6%
4%
7%
5%
3%
4%
3%
6%
4%
1%
9%
3%
a
opr
Poor reception in our area
27
13
14
*
1
16
10
*
*
5
8
11
9
5
3
25
1
1
1
4%
4%
4%
*%
1%
7%
4%
*%
*%
5%
8%
8%
4%
4%
1%
4%
1%
3%
3%
cd
gh
gh
n
n
Too expensive generally
22
13
10
2
7
9
5
7
3
5
3
5
5
2
11
17
2
1
2
3%
4%
3%
3%
5%
4%
2%
5%
3%
5%
3%
3%
3%
1%
5%
3%
3%
4%
8%
f
m
o
Can't afford it
17
8
9
5
3
6
3
6
3
2
-
2
2
6
8
12
2
1
1
2%
2%
2%
6%
2%
2%
1%
4%
4%
2%
-%
1%
1%
4%
4%
2%
3%
4%
5%
f
j
j
l
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1220
601
619
125
191
415
489
287
160
148
157
219
347
265
389
684
158
168
210
Effective Weighted Sample
823
401
422
84
127
287
334
199
101
100
111
149
226
180
272
599
118
115
164
Total
693
335
357
81
127
236
250
140
78
86
101
139
201
142
211
563
67
38
25
Don't know why I should
17
8
8
2
3
8
4
3
2
2
3
2
3
4
8
12
2
2
*
2%
2%
2%
2%
2%
3%
2%
2%
2%
2%
3%
1%
2%
3%
4%
2%
3%
5%
2%
Will get it when I have to/ when
switchover
5
4
1
-
1
1
2
2
*
-
-
1
2
*
2
3
1
-
*
1%
1%
*%
-%
1%
*%
1%
1%
*%
-%
-%
1%
1%
*%
1%
1%
2%
-%
2%
Haven't heard of it/ don't understand it
4
1
4
1
2
2
-
1
2
-
-
2
*
-
3
4
-
-
*
1%
*%
1%
1%
2%
1%
-%
1%
3%
-%
-%
1%
*%
-%
1%
1%
-%
-%
*%
f
Other
9
3
6
1
2
4
3
2
*
2
*
3
1
1
3
5
1
2
*
1%
1%
2%
1%
1%
2%
1%
2%
*%
2%
*%
2%
1%
1%
2%
1%
2%
4%
2%
o
Don't know
16
8
8
4
4
2
7
4
3
3
1
*
7
2
6
14
1
1
*
2%
2%
2%
4%
3%
1%
3%
3%
4%
4%
1%
*%
4%
1%
3%
2%
2%
1%
2%
e
k
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1220
39
85
102
83
51
91
97
61
75
861
359
554
662
653
357
Effective Weighted Sample
823
37
78
97
80
49
87
91
59
72
672
160
379
469
485
288
Total
693
47
103
78
50
42
73
73
23
75
589
104
372
317
439
229
No need
406
**
**
45
**
**
**
**
**
**
342
63
220
183
265
125
59%
**
**
58%
**
**
**
**
**
**
58%
61%
59%
58%
60%
54%
Happy to use existing service
212
**
**
21
**
**
**
**
**
**
176
36
111
101
133
71
31%
**
**
27%
**
**
**
**
**
**
30%
35%
30%
32%
30%
31%
Can receive through digital TV service
43
**
**
5
**
**
**
**
**
**
37
7
21
21
15
27
6%
**
**
6%
**
**
**
**
**
**
6%
6%
6%
7%
3%
12%
n
Would never listen
40
**
**
4
**
**
**
**
**
**
34
6
23
17
28
10
6%
**
**
6%
**
**
**
**
**
**
6%
6%
6%
5%
6%
4%
Happy to use analogue radio service
29
**
**
1
**
**
**
**
**
**
27
2
15
13
14
14
4%
**
**
2%
**
**
**
**
**
**
5%
2%
4%
4%
3%
6%
Poor reception in our area
27
**
**
5
**
**
**
**
**
**
17
10
18
9
23
3
4%
**
**
6%
**
**
**
**
**
**
3%
10%
5%
3%
5%
1%
j
o
Too expensive generally
22
**
**
1
**
**
**
**
**
**
19
3
13
10
14
7
3%
**
**
1%
**
**
**
**
**
**
3%
3%
3%
3%
3%
3%
Can't afford it
17
**
**
1
**
**
**
**
**
**
16
*
8
9
9
7
2%
**
**
1%
**
**
**
**
**
**
3%
*%
2%
3%
2%
3%
Don't know why I should
17
**
**
3
**
**
**
**
**
**
15
1
10
7
8
8
2%
**
**
4%
**
**
**
**
**
**
3%
1%
3%
2%
2%
4%
Will get it when I have to/ when switchover
5
**
**
-
**
**
**
**
**
**
4
*
1
3
3
2
1%
**
**
-%
**
**
**
**
**
**
1%
*%
*%
1%
1%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QJ14B). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1220
39
85
102
83
51
91
97
61
75
861
359
554
662
653
357
Effective Weighted Sample
823
37
78
97
80
49
87
91
59
72
672
160
379
469
485
288
Total
693
47
103
78
50
42
73
73
23
75
589
104
372
317
439
229
Haven't heard of it/ don't understand it
4
**
**
1
**
**
**
**
**
**
4
1
2
3
1
4
1%
**
**
1%
**
**
**
**
**
**
1%
1%
*%
1%
*%
2%
n
Other
9
**
**
-
**
**
**
**
**
**
7
2
6
2
6
2
1%
**
**
-%
**
**
**
**
**
**
1%
2%
2%
1%
1%
1%
Don't know
16
**
**
1
**
**
**
**
**
**
15
1
7
9
10
6
2%
**
**
2%
**
**
**
**
**
**
3%
1%
2%
3%
2%
3%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Married/ civil partnership
1139
584
555
21
197
490
431
91
92
169
297
354
345
227
212
967
92
51
28
50%
54%
47%
7%
47%
63%
58%
25%
44%
62%
71%
63%
52%
55%
35%
51%
47%
46%
45%
b
c
cdf
cd
g
gh
ghi
lmn
n
n
r
Co-habiting
201
100
101
38
75
68
19
19
28
31
47
42
48
61
49
169
15
12
4
9%
9%
9%
12%
18%
9%
3%
5%
13%
12%
11%
7%
7%
15%
8%
9%
8%
11%
7%
f
cef
f
g
g
g
kln
Single
544
280
264
254
139
109
42
132
43
44
53
105
179
70
191
448
56
24
18
24%
26%
22%
81%
33%
14%
6%
35%
21%
16%
12%
19%
27%
17%
31%
24%
28%
21%
28%
b
def
ef
f
hij
j
km
klm
q
q
Widowed, divorced or separated
362
113
249
-
11
107
244
129
43
26
21
61
95
53
153
292
33
24
12
16%
10%
21%
-%
3%
14%
33%
35%
21%
10%
5%
11%
14%
13%
25%
15%
17%
22%
19%
a
c
cd
cde
hij
ij
j
klm
o
Refused
10
5
5
-
1
6
3
1
1
-
4
4
2
2
2
10
*
-
*
*%
*%
*%
-%
*%
1%
*%
*%
*%
-%
1%
1%
*%
1%
*%
1%
*%
-%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Married/ civil partnership
1139
124
179
103
87
103
122
96
42
112
966
172
733
404
742
369
50%
43%
58%
53%
54%
52%
59%
50%
45%
45%
50%
57%
58%
41%
55%
43%
ahi
a
ahi
aghi
j
m
o
Co-habiting
201
27
30
20
21
16
11
17
8
19
175
25
153
46
113
84
9%
9%
10%
10%
13%
8%
5%
9%
8%
8%
9%
8%
12%
5%
8%
10%
f
f
m
Single
544
92
55
47
36
45
41
41
23
69
487
57
253
289
278
249
24%
32%
18%
24%
23%
23%
20%
21%
24%
27%
25%
19%
20%
29%
21%
29%
bdefg
b
k
l
n
Widowed, divorced or separated
362
41
42
24
16
34
29
35
21
49
315
47
116
241
205
144
16%
14%
14%
13%
10%
17%
14%
19%
23%
20%
16%
15%
9%
25%
15%
17%
d
d
abcdf
cd
l
Refused
10
2
1
-
*
1
2
1
-
2
8
2
7
3
5
4
*%
1%
*%
-%
*%
1%
1%
*%
-%
1%
*%
1%
1%
*%
*%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
WHITE
British
1444
683
761
204
255
504
481
230
131
165
292
354
442
260
387
1311
50
41
42
64%
63%
65%
65%
60%
65%
65%
62%
64%
61%
69%
63%
66%
63%
64%
69%
26%
37%
68%
gi
pq
p
pq
English
295
155
140
33
40
93
129
49
30
38
69
81
74
66
74
283
5
7
-
13%
14%
12%
11%
9%
12%
17%
13%
14%
14%
16%
14%
11%
16%
12%
15%
3%
6%
-%
cde
l
pqr
r
pr
Scottish
154
75
79
24
22
47
61
34
18
15
12
30
44
31
49
18
135
*
*
7%
7%
7%
8%
5%
6%
8%
9%
9%
5%
3%
5%
7%
7%
8%
1%
69%
*%
*%
d
j
j
oqr
Welsh
66
31
35
7
17
20
23
17
8
6
4
12
15
12
26
8
1
57
-
3%
3%
3%
2%
4%
3%
3%
5%
4%
2%
1%
2%
2%
3%
4%
*%
*%
51%
-%
j
j
kl
opr
Irish
32
17
15
4
5
14
9
7
3
3
8
8
10
5
8
13
*
2
16
1%
2%
1%
1%
1%
2%
1%
2%
1%
1%
2%
1%
1%
1%
1%
1%
*%
2%
26%
p
opq
Any other white background
65
30
35
9
21
22
14
9
9
10
13
18
21
13
13
59
2
2
2
3%
3%
3%
3%
5%
3%
2%
2%
5%
4%
3%
3%
3%
3%
2%
3%
1%
2%
4%
f
p
p
MIXED
White and Black Caribbean
11
4
7
1
6
3
-
2
-
2
1
2
3
1
5
11
-
-
-
*%
*%
1%
*%
2%
*%
-%
1%
-%
1%
*%
*%
*%
*%
1%
1%
-%
-%
-%
ef
f
White and Black African
7
3
4
3
2
2
*
1
2
2
-
*
6
-
1
7
-
-
-
*%
*%
*%
1%
1%
*%
*%
*%
1%
1%
-%
*%
1%
-%
*%
*%
-%
-%
-%
f
kmn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
White and Asian
2
-
2
-
2
-
-
1
-
-
-
1
1
-
-
2
-
-
-
*%
-%
*%
-%
*%
-%
-%
*%
-%
-%
-%
*%
*%
-%
-%
*%
-%
-%
-%
f
Any other mixed background
2
1
1
1
*
-
1
-
1
-
*
*
1
1
-
2
-
-
-
*%
*%
*%
*%
*%
-%
*%
-%
*%
-%
*%
*%
*%
*%
-%
*%
-%
-%
-%
ASIAN AND BRITISH ASIAN
Indian
49
27
22
5
12
20
13
7
1
3
8
18
12
11
9
46
1
2
*
2%
3%
2%
2%
3%
3%
2%
2%
*%
1%
2%
3%
2%
3%
1%
2%
1%
1%
*%
n
pr
Pakistani
23
10
12
5
6
11
1
1
2
5
6
4
8
1
9
22
-
1
*
1%
1%
1%
2%
1%
1%
*%
*%
1%
2%
1%
1%
1%
*%
2%
1%
-%
1%
*%
f
f
f
g
g
m
p
Bangladeshi
11
6
5
2
5
4
-
-
*
3
-
1
3
2
6
11
-
-
-
*%
1%
*%
1%
1%
1%
-%
-%
*%
1%
-%
*%
*%
*%
1%
1%
-%
-%
-%
f
f
f
gj
Any other Asian background
9
4
5
2
4
3
-
3
-
2
-
3
2
1
3
8
-
*
*
*%
*%
*%
1%
1%
*%
-%
1%
-%
1%
-%
*%
*%
*%
1%
*%
-%
*%
*%
f
f
BLACK AND BLACK BRITISH
Caribbean
32
9
22
8
10
8
6
6
1
7
-
10
10
2
9
31
-
*
*
1%
1%
2%
3%
2%
1%
1%
2%
*%
3%
-%
2%
2%
1%
2%
2%
-%
*%
*%
a
ef
f
j
hj
m
pr
African
30
13
17
2
9
18
1
3
-
7
5
12
8
5
5
30
-
-
-
1%
1%
1%
1%
2%
2%
*%
1%
-%
3%
1%
2%
1%
1%
1%
2%
-%
-%
-%
f
cf
gh
n
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Any other black background
2
1
2
-
2
1
-
-
-
1
-
2
-
-
1
2
-
-
-
*%
*%
*%
-%
*%
*%
-%
-%
-%
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
f
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
5
3
2
1
2
2
-
*
*
1
1
3
2
-
*
5
-
*
-
*%
*%
*%
*%
1%
*%
-%
*%
*%
*%
*%
1%
*%
-%
*%
*%
-%
*%
-%
f
Iranian
1
1
-
1
-
-
-
1
-
-
-
-
1
-
-
1
-
-
-
*%
*%
-%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
CHINESE OR OTHER ETHNIC GROUP
Chinese
5
3
2
*
2
3
-
*
-
-
1
3
2
-
*
5
-
-
*
*%
*%
*%
*%
*%
*%
-%
*%
-%
-%
*%
1%
*%
-%
*%
*%
-%
-%
*%
f
f
Any other background
6
3
3
1
1
3
1
2
*
1
1
*
4
*
1
4
1
-
*
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
1%
*%
*%
*%
1%
-%
*%
Refused
5
3
2
-
-
4
1
-
-
1
1
2
1
1
1
5
-
-
-
*%
*%
*%
-%
-%
1%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
WHITE
British
1444
152
223
126
107
161
136
143
81
180
1230
214
805
631
918
484
64%
53%
73%
65%
67%
81%
66%
76%
86%
72%
63%
70%
64%
64%
68%
57%
a
a
a
abcdfi
a
acdf
abcdfgi
a
j
o
English
295
15
51
43
36
9
52
31
6
40
259
37
156
138
223
72
13%
5%
16%
22%
23%
5%
26%
17%
6%
16%
13%
12%
12%
14%
17%
9%
aeh
aeh
aeh
abeghi
aeh
aeh
o
Scottish
154
1
-
2
3
1
4
-
4
4
130
24
73
79
71
82
7%
*%
-%
1%
2%
1%
2%
-%
4%
1%
7%
8%
6%
8%
5%
10%
g
bg
abceg
l
n
Welsh
66
3
-
3
1
-
-
-
-
2
52
14
34
32
35
31
3%
1%
-%
1%
1%
-%
-%
-%
-%
1%
3%
5%
3%
3%
3%
4%
j
Irish
32
5
4
1
1
2
-
-
-
1
25
7
19
13
6
9
1%
2%
1%
*%
*%
1%
-%
-%
-%
*%
1%
2%
1%
1%
*%
1%
fgh
Any other white background
65
14
12
11
8
3
4
2
-
5
60
5
39
26
35
28
3%
5%
4%
6%
5%
2%
2%
1%
-%
2%
3%
2%
3%
3%
3%
3%
gh
gh
efghi
gh
h
h
h
MIXED
White and Black Caribbean
11
4
-
-
1
1
2
2
1
1
11
-
8
3
3
8
*%
1%
-%
-%
*%
*%
1%
1%
1%
*%
1%
-%
1%
*%
*%
1%
n
White and Black African
7
4
-
-
1
1
-
-
-
1
7
-
5
2
2
5
*%
2%
-%
-%
1%
*%
-%
-%
-%
*%
*%
-%
*%
*%
*%
1%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
White and Asian
2
-
-
-
-
1
-
1
-
-
2
-
1
1
1
1
*%
-%
-%
-%
-%
*%
-%
1%
-%
-%
*%
-%
*%
*%
*%
*%
Any other mixed background
2
1
1
-
-
-
-
-
*
-
2
-
-
2
1
1
*%
*%
*%
-%
-%
-%
-%
-%
*%
-%
*%
-%
-%
*%
*%
*%
ASIAN AND BRITISH ASIAN
Indian
49
21
5
4
2
3
3
4
-
4
48
1
28
21
16
33
2%
7%
2%
2%
1%
2%
1%
2%
-%
2%
2%
*%
2%
2%
1%
4%
bcdefghi
h
h
h
h
k
n
Pakistani
23
3
1
-
-
6
-
5
-
7
23
*
14
9
8
14
1%
1%
*%
-%
-%
3%
-%
3%
-%
3%
1%
*%
1%
1%
1%
2%
bcdfh
bcdfh
bcdfh
k
n
Bangladeshi
11
2
1
-
-
6
1
-
1
-
11
-
8
3
1
10
*%
1%
*%
-%
-%
3%
1%
-%
1%
-%
1%
-%
1%
*%
*%
1%
bcdgi
n
Any other Asian background
9
4
1
1
-
1
-
-
-
1
9
-
5
3
4
5
*%
1%
*%
*%
-%
1%
-%
-%
-%
1%
*%
-%
*%
*%
*%
1%
BLACK AND BLACK BRITISH
Caribbean
32
26
4
1
-
-
-
1
-
-
31
1
24
8
5
26
1%
9%
1%
*%
-%
-%
-%
*%
-%
-%
2%
*%
2%
1%
*%
3%
bcdefghi
k
m
n
African
30
25
1
-
1
1
1
-
-
1
30
-
27
3
4
26
1%
9%
*%
-%
*%
*%
1%
-%
-%
*%
2%
-%
2%
*%
*%
3%
bcdefghi
k
m
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Any other black background
2
-
2
1
-
-
-
-
-
-
2
-
2
1
2
1
*%
-%
1%
*%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
5
-
-
-
-
-
1
1
-
3
5
-
2
3
2
3
*%
-%
-%
-%
-%
-%
*%
*%
-%
1%
*%
-%
*%
*%
*%
*%
Iranian
1
-
-
-
1
-
-
-
-
-
1
-
-
1
-
1
*%
-%
-%
-%
*%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
CHINESE OR OTHER ETHNIC GROUP
Chinese
5
2
-
1
-
1
-
-
1
-
5
*
4
1
3
2
*%
1%
-%
1%
-%
*%
-%
-%
1%
-%
*%
*%
*%
*%
*%
*%
Any other background
6
2
-
1
1
1
-
-
*
-
6
*
3
3
1
4
*%
1%
-%
*%
*%
*%
-%
-%
1%
-%
*%
*%
*%
*%
*%
1%
n
Refused
5
2
-
1
-
1
1
-
*
-
4
2
4
1
3
3
*%
1%
-%
*%
-%
1%
*%
-%
*%
-%
*%
1%
*%
*%
*%
*%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Cannot walk far or manage stairs or
can only do so with difficulty
108
59
48
-
1
14
93
49
17
6
4
13
18
21
56
85
9
11
3
5%
5%
4%
-%
*%
2%
13%
13%
8%
2%
1%
2%
3%
5%
9%
5%
5%
9%
5%
cd
cde
hij
ij
kl
klm
opr
Breathlessness or chest pains
83
44
39
2
7
12
61
29
9
4
5
15
15
16
36
65
5
9
3
4%
4%
3%
1%
2%
2%
8%
8%
5%
1%
1%
3%
2%
4%
6%
3%
2%
8%
5%
cde
ij
ij
kl
op
Poor hearing, partial hearing or
deafness
53
33
20
-
*
9
43
17
9
4
7
12
13
6
22
39
7
5
2
2%
3%
2%
-%
*%
1%
6%
5%
4%
2%
2%
2%
2%
2%
4%
2%
3%
5%
3%
b
cd
cde
ij
ij
lm
o
Poor vision, partial sight or blindness
43
24
19
1
2
9
32
14
5
5
4
8
9
9
18
32
5
4
3
2%
2%
2%
*%
*%
1%
4%
4%
2%
2%
1%
1%
1%
2%
3%
2%
2%
3%
4%
cde
j
kl
o
o
Mental health problems or difficulties
30
16
14
1
8
15
6
15
2
5
1
3
5
2
20
22
5
1
1
1%
1%
1%
*%
2%
2%
1%
4%
1%
2%
*%
*%
1%
*%
3%
1%
3%
1%
2%
cf
hj
klm
oq
Limited ability to reach
21
9
12
-
-
3
18
4
3
2
1
2
5
4
9
17
2
1
*
1%
1%
1%
-%
-%
*%
2%
1%
2%
1%
*%
*%
1%
1%
1%
1%
1%
1%
*%
cde
j
Dyslexia
15
6
9
7
4
2
2
3
4
-
3
4
3
3
4
13
1
*
*
1%
1%
1%
2%
1%
*%
*%
1%
2%
-%
1%
1%
*%
1%
1%
1%
1%
*%
1%
ef
i
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Other illnesses or health problems
which limit your daily activities or the
work that you can do
115
49
66
7
9
37
62
41
12
11
12
19
29
14
53
93
11
8
3
5%
5%
6%
2%
2%
5%
8%
11%
6%
4%
3%
3%
4%
3%
9%
5%
5%
7%
5%
cd
cde
hij
klm
None
1922
914
1008
296
395
700
530
256
164
244
390
504
598
364
456
1624
162
85
51
85%
84%
86%
95%
94%
90%
72%
69%
80%
90%
92%
89%
89%
88%
75%
86%
83%
76%
82%
ef
ef
f
g
gh
gh
n
n
n
q
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Cannot walk far or manage stairs or can only
do so with difficulty
108
10
14
9
6
8
5
8
6
18
93
14
4
103
58
47
5%
3%
5%
5%
4%
4%
3%
4%
6%
7%
5%
5%
*%
10%
4%
6%
f
l
Breathlessness or chest pains
83
8
13
7
4
5
5
4
6
12
75
8
20
63
40
39
4%
3%
4%
4%
3%
3%
2%
2%
7%
5%
4%
3%
2%
6%
3%
5%
defg
l
n
Poor hearing, partial hearing or deafness
53
1
7
5
3
3
2
3
3
10
42
11
12
39
34
17
2%
*%
2%
3%
2%
2%
1%
2%
3%
4%
2%
3%
1%
4%
3%
2%
a
af
l
Poor vision, partial sight or blindness
43
2
3
5
6
3
5
-
2
6
34
9
9
35
30
11
2%
1%
1%
3%
4%
2%
3%
-%
2%
3%
2%
3%
1%
4%
2%
1%
g
abg
g
g
g
l
Mental health problems or difficulties
30
3
1
3
2
3
1
1
1
7
25
5
4
26
12
17
1%
1%
*%
1%
2%
2%
1%
*%
1%
3%
1%
1%
*%
3%
1%
2%
bg
l
n
Limited ability to reach
21
3
4
1
1
2
1
-
1
3
17
3
1
19
13
7
1%
1%
1%
1%
1%
1%
1%
-%
2%
1%
1%
1%
*%
2%
1%
1%
l
Dyslexia
15
1
6
2
-
-
1
-
-
2
12
3
8
7
13
1
1%
*%
2%
1%
-%
-%
1%
-%
-%
1%
1%
1%
1%
1%
1%
*%
degh
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Other illnesses or health problems which
limit your daily activities or the work that you
can do
115
9
18
11
8
11
4
9
5
18
98
17
26
88
68
44
5%
3%
6%
6%
5%
5%
2%
5%
6%
7%
5%
6%
2%
9%
5%
5%
f
f
f
l
None
1922
258
265
163
139
169
184
168
77
200
1666
256
1190
724
1150
720
85%
90%
86%
84%
87%
85%
90%
89%
82%
80%
85%
84%
94%
74%
86%
85%
hi
i
hi
hi
m
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
103
53
50
2
4
20
77
38
15
7
4
16
18
21
48
48
12
17
26
Effective Weighted Sample
67
34
34
1
2
12
53
24
10
6
4
11
13
14
29
43
9
12
22
Total
43
24
19
1
2
9
32
14
5
5
4
8
9
9
18
32
5
4
3
Have difficulty seeing ordinary
newspaper print
10
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
large print book
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in
the room
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
11
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
26%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
103
2
3
8
12
4
7
-
5
7
67
36
12
91
56
21
Effective Weighted Sample
67
2
3
8
12
4
7
-
5
7
51
17
10
59
44
16
Total
43
2
3
5
6
3
5
-
2
6
34
9
9
35
30
11
Have difficulty seeing ordinary newspaper
print
10
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
23%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
5
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
11%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
4
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot see well enough to read a large print
book
3
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
2
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows
are
1
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
1
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the
room
1
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
103
2
3
8
12
4
7
-
5
7
67
36
12
91
56
21
Effective Weighted Sample
67
2
3
8
12
4
7
-
5
7
51
17
10
59
44
16
Total
43
2
3
5
6
3
5
-
2
6
34
9
9
35
30
11
Other
11
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
26%
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
121
74
47
-
1
13
107
36
21
10
10
22
28
20
51
57
17
29
18
Effective Weighted Sample
77
47
30
-
1
10
67
25
12
6
8
16
15
10
37
49
13
21
16
Total
53
33
20
-
*
9
43
17
9
4
7
12
13
6
22
39
7
5
2
Cannot hear sounds at all
1
**
**
-
**
**
*
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
-%
**
**
*%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with
the volume turned up
7
**
**
-
**
**
6
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
-%
**
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone
talking in a loud voice in a quiet room
8
**
**
-
**
**
7
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
-%
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
1
**
**
-
**
**
1
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
-%
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
12
**
**
-
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
-%
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
5
**
**
-
**
**
5
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
-%
**
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation
against background noise
14
**
**
-
**
**
12
**
**
**
**
**
**
**
**
**
**
**
**
27%
**
**
-%
**
**
29%
**
**
**
**
**
**
**
**
**
**
**
**
Other
*
**
**
-
**
**
*
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
-%
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
121
74
47
-
1
13
107
36
21
10
10
22
28
20
51
57
17
29
18
Effective Weighted Sample
77
47
30
-
1
10
67
25
12
6
8
16
15
10
37
49
13
21
16
Total
53
33
20
-
*
9
43
17
9
4
7
12
13
6
22
39
7
5
2
Don't know
4
**
**
-
**
**
3
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
-%
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
m
~n
~o
Unweighted total
121
1
7
8
6
4
3
6
11
11
76
45
18
101
66
37
Effective Weighted Sample
77
1
7
8
6
4
3
6
11
11
59
19
13
67
45
28
Total
53
1
7
5
3
3
2
3
3
10
42
11
12
39
34
17
Cannot hear sounds at all
1
**
**
**
**
**
**
**
**
**
**
**
**
*
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
Cannot follow a TV programme with the
volume turned up
7
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
Have difficulty hearing someone talking in a
loud voice in a quiet room
8
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
1
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
Cannot follow a TV programme at a volume
others find acceptable
12
**
**
**
**
**
**
**
**
**
**
**
**
8
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
21%
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
5
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
Difficulty following a conversation against
background noise
14
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
27%
**
**
**
**
**
**
**
**
**
**
**
**
32%
**
**
Other
*
**
**
**
**
**
**
**
**
**
**
**
**
*
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
m
~n
~o
Unweighted total
121
1
7
8
6
4
3
6
11
11
76
45
18
101
66
37
Effective Weighted Sample
77
1
7
8
6
4
3
6
11
11
59
19
13
67
45
28
Total
53
1
7
5
3
3
2
3
3
10
42
11
12
39
34
17
Don't know
4
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1788
886
902
178
381
950
279
128
180
292
471
449
616
453
270
1059
255
228
246
Effective Weighted Sample
1240
617
623
116
253
684
203
80
117
192
350
330
421
308
187
952
186
156
181
Total
1262
626
636
135
296
621
210
79
110
190
356
363
432
276
191
1069
100
61
32
Yes
342
193
149
8
67
193
73
14
18
25
149
168
113
42
19
301
20
15
6
27%
31%
23%
6%
23%
31%
35%
18%
16%
13%
42%
46%
26%
15%
10%
28%
20%
25%
17%
b
c
cd
cd
ghi
lmn
mn
pr
No
920
433
487
127
228
428
136
65
92
165
207
195
318
233
173
768
80
46
26
73%
69%
77%
94%
77%
69%
65%
82%
84%
87%
58%
54%
74%
85%
90%
72%
80%
75%
83%
a
def
ef
j
j
j
k
kl
kl
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
~m
n
o
Unweighted total
1788
131
128
131
124
110
115
110
105
105
1266
522
1788
-
1034
508
Effective Weighted Sample
1240
129
123
129
121
108
113
108
103
102
1020
237
1240
-
779
405
Total
1262
183
187
119
90
110
110
101
47
122
1082
180
1262
-
803
428
Yes
342
45
74
36
26
14
37
22
13
34
288
54
342
-
252
84
27%
25%
40%
30%
29%
13%
34%
22%
26%
28%
27%
30%
27%
-%
31%
20%
e
aegh
e
e
e
e
e
o
No
920
138
113
83
64
96
73
79
35
88
794
126
920
-
550
343
73%
75%
60%
70%
71%
87%
66%
78%
74%
72%
73%
70%
73%
-%
69%
80%
b
abcdfhi
b
b
n
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
454
263
191
11
83
270
90
21
25
44
182
204
155
71
24
298
57
60
39
Effective Weighted Sample
330
188
142
8
56
202
67
14
17
28
142
156
110
48
17
269
38
42
25
Total
342
193
149
8
67
193
73
14
18
25
149
168
113
42
19
301
20
15
6
Most of the time
132
67
65
**
**
75
**
**
**
**
55
55
47
**
**
123
**
**
**
39%
35%
44%
**
**
39%
**
**
**
**
37%
33%
42%
**
**
41%
**
**
**
Just occasionally
204
123
81
**
**
118
**
**
**
**
94
110
64
**
**
173
**
**
**
60%
63%
55%
**
**
61%
**
**
**
**
63%
65%
57%
**
**
57%
**
**
**
Don't know
6
4
3
**
**
1
**
**
**
**
-
3
2
**
**
6
**
**
**
2%
2%
2%
**
**
*%
**
**
**
**
-%
2%
1%
**
**
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
~m
n
~o
Unweighted total
454
33
54
40
36
15
39
24
28
29
320
134
454
-
317
98
Effective Weighted Sample
330
32
52
39
35
15
38
24
28
28
266
68
330
-
243
78
Total
342
45
74
36
26
14
37
22
13
34
288
54
342
-
252
84
Most of the time
132
**
**
**
**
**
**
**
**
**
116
16
132
-
104
**
39%
**
**
**
**
**
**
**
**
**
40%
30%
39%
-%
41%
**
Just occasionally
204
**
**
**
**
**
**
**
**
**
167
37
204
-
145
**
60%
**
**
**
**
**
**
**
**
**
58%
68%
60%
-%
58%
**
Don't know
6
**
**
**
**
**
**
**
**
**
5
1
6
-
3
**
2%
**
**
**
**
**
**
**
**
**
2%
3%
2%
-%
1%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Under £11,500
372
168
203
45
66
102
158
372
-
-
-
12
62
36
262
281
47
29
14
16%
16%
17%
14%
16%
13%
21%
100%
-%
-%
-%
2%
9%
9%
43%
15%
24%
26%
23%
cde
hij
k
k
klm
o
o
o
Above £11,500
1235
607
629
122
259
513
342
-
197
264
408
399
414
252
169
1042
106
57
31
55%
56%
54%
39%
61%
66%
46%
-%
96%
97%
97%
71%
62%
61%
28%
55%
54%
51%
50%
cf
cf
c
g
g
g
lmn
n
n
r
Don't know
214
102
112
105
33
32
44
-
6
2
4
34
61
44
75
183
12
11
9
9%
9%
10%
33%
8%
4%
6%
-%
3%
1%
1%
6%
9%
11%
12%
10%
6%
9%
15%
def
e
gi
g
k
k
kl
p
opq
Refused
435
205
230
42
65
133
196
-
3
6
10
121
132
81
101
380
32
15
8
19%
19%
20%
13%
15%
17%
26%
-%
1%
2%
2%
21%
20%
20%
17%
20%
16%
13%
13%
cde
g
g
g
n
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Under £11,500
372
33
34
25
30
32
29
28
14
56
335
37
79
290
168
189
16%
12%
11%
13%
18%
16%
14%
15%
15%
22%
17%
12%
6%
29%
13%
22%
ab
abcfgh
k
l
n
Above £11,500
1235
183
202
110
87
83
130
97
47
102
1059
176
881
353
781
424
55%
64%
66%
57%
54%
42%
63%
51%
49%
41%
54%
58%
70%
36%
58%
50%
deghi
deghi
ei
ei
deghi
ei
m
o
Don't know
214
24
24
23
20
24
22
16
9
20
188
26
83
130
115
89
9%
8%
8%
12%
12%
12%
11%
8%
9%
8%
10%
9%
7%
13%
9%
10%
l
Refused
435
46
47
35
24
59
23
48
25
73
370
65
218
211
279
148
19%
16%
15%
18%
15%
30%
11%
25%
26%
29%
19%
21%
17%
21%
21%
17%
f
abcdf
abdf
abcdf
abcdf
l
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3772
1804
1968
483
608
1295
1384
741
414
447
579
822
1085
765
1098
2251
500
513
508
Effective Weighted Sample
2575
1228
1347
326
400
919
965
505
261
302
430
586
730
511
764
1951
360
341
388
Total
2256
1082
1174
313
422
781
740
372
206
271
422
566
669
413
607
1886
197
111
62
Up to £221/ Under £11,500
372
168
203
45
66
102
158
372
-
-
-
12
62
36
262
281
47
29
14
16%
16%
17%
14%
16%
13%
21%
100%
-%
-%
-%
2%
9%
9%
43%
15%
24%
26%
23%
cde
hij
k
k
klm
o
o
o
£222 - £336/ £11,500 - £17,499
206
95
111
25
41
61
78
-
206
-
-
24
70
51
61
162
18
18
8
9%
9%
9%
8%
10%
8%
11%
-%
100%
-%
-%
4%
10%
12%
10%
9%
9%
16%
13%
e
gij
k
k
k
op
o
£337 - £576/ £17,500 - £29,999
271
135
136
22
71
106
73
-
-
271
-
54
98
75
45
230
19
12
10
12%
13%
12%
7%
17%
14%
10%
-%
-%
100%
-%
10%
15%
18%
7%
12%
10%
11%
16%
cf
cf
ghj
kn
kn
opq
£578 - £961/ £30,000 - £49,999
269
138
131
16
64
131
59
-
-
-
269
105
89
59
16
245
12
8
6
12%
13%
11%
5%
15%
17%
8%
-%
-%
-%
64%
18%
13%
14%
3%
13%
6%
7%
9%
cf
cf
ghi
ln
n
n
pqr
£962 or over/ £50,000+
152
79
74
8
22
85
37
-
-
-
152
96
45
10
2
141
7
2
2
7%
7%
6%
3%
5%
11%
5%
-%
-%
-%
36%
17%
7%
2%
*%
7%
4%
1%
3%
cdf
ghi
lmn
mn
n
pqr
DK/ Refused
985
466
519
197
159
295
334
-
-
-
-
276
305
182
222
827
93
43
22
44%
43%
44%
63%
38%
38%
45%
-%
-%
-%
-%
49%
46%
44%
37%
44%
47%
39%
36%
def
de
n
n
n
r
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3772
238
249
251
264
241
252
252
252
252
2731
1041
1788
1971
2057
1207
Effective Weighted Sample
2575
227
232
239
250
229
242
239
240
241
2143
466
1240
1418
1498
949
Total
2256
286
308
194
160
199
205
189
95
251
1952
304
1262
984
1344
850
Up to £221/ Under £11,500
372
33
34
25
30
32
29
28
14
56
335
37
79
290
168
189
16%
12%
11%
13%
18%
16%
14%
15%
15%
22%
17%
12%
6%
29%
13%
22%
ab
abcfgh
k
l
n
£222 - £336/ £11,500 - £17,499
206
20
17
19
17
14
20
21
11
23
170
36
110
95
114
84
9%
7%
6%
10%
11%
7%
10%
11%
12%
9%
9%
12%
9%
10%
8%
10%
b
b
b
j
£337 - £576/ £17,500 - £29,999
271
32
33
28
18
28
27
26
9
29
236
35
190
81
149
112
12%
11%
11%
14%
11%
14%
13%
14%
10%
12%
12%
11%
15%
8%
11%
13%
m
£578 - £961/ £30,000 - £49,999
269
24
55
24
24
23
37
24
11
22
232
38
225
45
193
71
12%
9%
18%
13%
15%
12%
18%
13%
12%
9%
12%
12%
18%
5%
14%
8%
ai
ai
ahi
m
o
£962 or over/ £50,000+
152
16
44
21
14
8
17
4
7
10
128
24
131
21
128
22
7%
6%
14%
11%
9%
4%
8%
2%
7%
4%
7%
8%
10%
2%
10%
3%
adefghi
aegi
egi
gi
g
m
o
DK/ Refused
985
160
124
77
58
95
74
85
42
112
851
135
526
453
591
372
44%
56%
40%
40%
36%
48%
36%
45%
44%
45%
44%
44%
42%
46%
44%
44%
bcdfghi
df
d
d
l
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
~k
l
m
n
~o
~p
~q
r
Unweighted total
508
249
259
75
92
179
162
128
73
81
58
71
149
125
163
-
-
-
508
Effective Weighted Sample
388
192
197
60
74
125
133
104
56
66
46
53
119
96
127
-
-
-
388
Total
62
30
32
10
13
21
18
14
8
10
7
11
18
14
19
-
-
-
62
Roman Catholic
25
11
14
**
**
10
5
5
**
**
**
**
7
6
7
-
-
-
25
40%
36%
43%
**
**
48%
30%
36%
**
**
**
**
37%
42%
37%
-%
-%
-%
40%
f
Presbyterian Church of Ireland
13
7
6
**
**
4
5
4
**
**
**
**
4
3
4
-
-
-
13
21%
23%
19%
**
**
17%
30%
27%
**
**
**
**
22%
22%
19%
-%
-%
-%
21%
e
Church of Ireland
8
3
5
**
**
3
3
2
**
**
**
**
2
2
3
-
-
-
8
13%
11%
14%
**
**
13%
16%
13%
**
**
**
**
12%
16%
14%
-%
-%
-%
13%
Methodist Church of Ireland
4
2
2
**
**
1
1
1
**
**
**
**
1
*
1
-
-
-
4
6%
5%
6%
**
**
5%
6%
6%
**
**
**
**
7%
3%
6%
-%
-%
-%
6%
Other Christian (including Christian
related)
2
2
1
**
**
1
1
1
**
**
**
**
1
*
1
-
-
-
2
4%
5%
2%
**
**
3%
6%
5%
**
**
**
**
5%
3%
4%
-%
-%
-%
4%
Other religions/ philosophies
1
1
1
**
**
*
*
*
**
**
**
**
1
-
1
-
-
-
1
2%
3%
2%
**
**
2%
*%
1%
**
**
**
**
4%
-%
3%
-%
-%
-%
2%
No religion
6
4
3
**
**
2
1
1
**
**
**
**
2
1
2
-
-
-
6
10%
13%
8%
**
**
10%
8%
9%
**
**
**
**
10%
10%
11%
-%
-%
-%
10%
Refused
3
1
2
**
**
1
1
1
**
**
**
**
1
1
1
-
-
-
3
5%
3%
6%
**
**
3%
4%
5%
**
**
**
**
4%
4%
6%
-%
-%
-%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS AND REGIONS TRACKER QUARTER 1 2012 - MAIN SET. 4th January to 27th February 2012.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
~n
~o
Unweighted total
508
-
-
-
-
-
-
-
-
-
255
253
246
262
-
-
Effective Weighted Sample
388
-
-
-
-
-
-
-
-
-
208
208
181
211
-
-
Total
62
-
-
-
-
-
-
-
-
-
39
23
32
30
-
-
Roman Catholic
25
-
-
-
-
-
-
-
-
-
15
9
15
10
-
-
40%
-%
-%
-%
-%
-%
-%
-%
-%
-%
39%
41%
47%
32%
-%
-%
m
Presbyterian Church of Ireland
13
-
-
-
-
-
-
-
-
-
8
5
5
8
-
-
21%
-%
-%
-%
-%
-%
-%
-%
-%
-%
20%
22%
17%
25%
-%
-%
l
Church of Ireland
8
-
-
-
-
-
-
-
-
-
5
3
3
5
-
-
13%
-%
-%
-%
-%
-%
-%
-%
-%
-%
14%
11%
10%
16%
-%
-%
Methodist Church of Ireland
4
-
-
-
-
-
-
-
-
-
3
1
2
2
-
-
6%
-%
-%
-%
-%
-%
-%
-%
-%
-%
7%
4%
5%
6%
-%
-%
Other Christian (including Christian related)
2
-
-
-
-
-
-
-
-
-
2
1
1
1
-
-
4%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
3%
4%
4%
-%
-%
Other religions/ philosophies
1
-
-
-
-
-
-
-
-
-
1
1
1
1
-
-
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
3%
2%
3%
-%
-%
No religion
6
-
-
-
-
-
-
-
-
-
5
2
3
3
-
-
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
7%
11%
10%
-%
-%
Refused
3
-
-
-
-
-
-
-
-
-
1
2
1
1
-
-
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
4%
5%
-%
-%
j
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o