Down The Range Coffee Co
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Down The Range Coffee Co will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Down The Range Coffee Co recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Reservists
- Armed Forces Day
- Discounts
We also pledge the following:

promoting the fact that we are an armed forces-friendly organisation; Our companies name highlights the fact that we are a friendly forces community that encourages serving, veterans and reserves to unite and help each other through times. seeking to support the employment of veterans young and old and working with the Career Once the coffee company expands I will be employing veterans or military personal to work within the company. Transition Partnership (CTP), in order to establish a tailored employment pathway for Service Leavers; I have served 24 years in the army (last 12 months of service) and appreciate CTP and their commitment. including by accommodating their training and deployment where possible; Serving for over two decades, I will support this in every way and understand the procedure aiming to actively participate in Armed Forces Day; We have committed to these already. offering a discount to members of the Armed Forces Community; I continue to offer discounts for serving, reserves or veterans alongside first responders. any additional commitments that Down The Range Coffee could make My ambassador for the Co. is a gentleman called Justin Davis, Ex rifles who lost both of his legs in Afghanistan. We work closely with him, help him on his future goals and ambitions

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.