Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)..................................................................................................................................................................................................................................19
Base : All respondents
QZ6 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................21
Base : All respondents
QZ12 (SH). HOUSEHOLD STATUS............................................................................................................................................................................................................................................................................................................................................................................25
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................27
Base : All respondents
SI (SK). Household size...............................................................................................................................................................................................................................................................................................................................................................................................29
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................31
Base : All respondents
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)...........................................................................................................................................................................................................................................................................................................................33
Base : All respondents in Wales
SL (SN). What is you preferred language? (SINGLE CODE)......................................................................................................................................................................................................................................................................................................................................35
Base : All respondents in Wales
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE).........................................................................................................................................................................................................37
Base : All respondents
QB2. SHOWCARD And do you personally use...? (MULTI CODE)............................................................................................................................................................................................................................................................................................................................41
Base : All respondents
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE) ...................................................................................................................................................................................................................45
Base : Those who have access to a games console at home
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE) .................................................................................................................................................................................................................................................................49
Base : Those who have access to a games console at home

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi connection? ........................57
Base : Those who personally use an e-reader/ digital book reader
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................59
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE) ..................................................................................................................................................................................................63
Base : Those with a landline phone at home
QC3 (QC29). Do you use a pre-payment plan for your landline where you pay 12 months line rental in advance? IF NECESSARY - Line rental would usually be charged a month in advance for those with monthly bills or a quarter in advance for those with quarterly
bills. This type of pre-payment plan covers the line rental in advance for a full 12 months. (SINGLE CODE)...........................................................................................................................................................................................................................................................65
Base : Those with a landline phone at home that can used to make and receive calls
QC4 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................67
Base : All respondents
QC5 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................69
Base : All respondents
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................71
Base : Those with a landline phone at home
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)...................................................................................................75
Base : Those with a landline phone at home
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................77
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................79
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................83
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4...............................................................................................................................................................................................................................................................................................................87
Base : Those who personally use a mobile phone
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE).............................................................................................................................................................................89
Base : Those with a smartphone
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE) .......................................................................93
Base : Those with a smartphone
QD7 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.............................................................................................................................................................................................................................................95
Base : Those with a smartphone
QD8 (QD42). Which mobile network did you use before you took up the 4G service? (SINGLE CODE)..................................................................................................................................................................................................................................................................97
Base : Those who have a 4G service on their smartphone
QD9 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................................101
Base : Those without a smartphone
QD10 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) ...................................................................................................................................................................................................................105
Base : Those who personally use a mobile phone
QD11 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).....................................................................................................................................................................107
Base : Those who use a postpay/ contract mobile phone

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QD12A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).............................................................................................................................................................................................................109
Base : Those who personally use a mobile phone
QD12B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ......................................................................................................................................................................................................................................113
Base : Those who personally use a mobile phone
QD12C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE).........................................................................................................................................................................................................117
Base : Those with a smartphone
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)....................................................................................................................................................................121
Base : Those who personally use a mobile phone
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ...........................................................................................................................................................................................................................135
Base : Those who personally use a mobile phone
QD15 (QD28E). SHOWCARD You said that you use your mobile phone to access the internet. Which of these ways do you use your mobile phone to access the internet? (MULTI CODE) .......................................................................................................................150
Base : Those who use their mobile phone to access the internet
QD16 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE) ................................................................................................................................................................................................152
Base : Those who use their mobile phone to access the internet
QD17 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE).........................................................................................................................................................................................155
Base : Those who use their mobile phone to access the internet outside the home
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) ..................................................................................................................................................................................................................159
Base : Those with a smartphone
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)................................................................................................................................................................................165
Base : Those with a smartphone
QD20A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE) ....................171
Base : Those who personally use a mobile phone
QD20J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).....................................................173
Base : Those who personally use a mobile phone
QD21K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or 4G). (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................175
Base : Those with a smartphone
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE).................................................................................................................................................................................................................................................................................177
Base : All respondents
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE) ...............................................................................................................................................................................................................................................................................179
Base : Those with any tablet computers in the household
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)..................................................................................................................................................................................................................................................................................181
Base : Those with any tablet computers in the household
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)......................................................................183
Base : Those who personally use a tablet computer
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)..........................................................................................185
Base : Those who use a 3G or 4G enabled tablet computer
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)........................................................................................................................................187
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)....................................................................................................................................................................................189
Base : Those without a tablet computer in the household
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)...................................................................................................................................191
Base : All respondents
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)................................................................................................................................194
Base : All respondents
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)........................................................................................................................................................................................................198
Base : Those who use the internet at home or elsewhere
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)..................................................................................................................................................................................................202
Base : Those who use the internet at home or elsewhere
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)...................................................................................................................................................................................................................205
Base : Those with access to the internet at home
QE13 (QE44A). Has your household ever used a mobile broadband connection (connecting via a USB stick or dingle, or built-in connectivity in a laptop or other device)? ....................................................................................................................................................213
Base : Those in a household with access to the internet at home and that does not use mobile broadband
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)...............................................................................................................................................................................215
Base : Those whose household has previously used mobile broadband, but no longer uses
QE15 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 221
Base : Those in a household with mobile broadband
QE16 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ........................................................................................................................................................................................................................223
Base : Those who use mobile broadband to access the internet
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ............................................................................................................................................................................................227
Base : Those who use mobile broadband to access the internet outside the home
QE18 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to? ........................................................................................................................................................230
Base : Those with fixed broadband at home where there is more than one person in household
QE19 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to? .....................................................................................................................................................232
Base : Those with mobile broadband at home where there is more than one person in household
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ..........................................................................................................................................................................................................234
Base : Those with access to the internet at home
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE) .........................................................................................................................................................................................................................................................................240
Base : Those who use the internet at home or elsewhere
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)..............................................................................................................................................................................................................256
Base : Those who use the internet at home or elsewhere
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE).........................................................................................................................................................272
Base : Those in a household with fixed broadband
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)...........................................................................................................................................................................................................................278
Base : Those in a household with fixed broadband
QE25 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)...................................................................................................................................................................................................................................284
Base : Those who use broadband to connect to the internet at home

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QE26 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)........286
Base : Those in a household with mobile broadband
QE27A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE).........................................289
Base : Those in a household with mobile broadband
QE27B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE) ...................293
Base : Those in a household with mobile broadband
QE27C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)......................................297
Base : Those in a household with mobile broadband
QE28 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................301
Base : Those in a household with fixed broadband
QE29A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)...............................................305
Base : Those in a household with fixed broadband
QE29B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE).........................309
Base : Those in a household with fixed broadband
QE29C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)............................................313
Base : Those in a household with fixed broadband
QE30 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)...............................................................................................................................317
Base : Those in a household with fixed broadband
QE31 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE) ............................................................................................................................................................................319
Base : Those using a wireless internet connection at home
QE32 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................323
Base : Those without internet access at home
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED...........................................................................................................................................................................................................................325
Base : Those unlikely to get internet access at home in the next 12 months
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED..........................................................................................................................................................................................333
Base : Those unlikely to get internet access at home in the next 12 months
QE35 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE) ..........................................................................................................................................................................................................................339
Base : All respondents in Scotland and Wales
QE36 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE) ...............................................................................................................................................................................341
Base : All respondents
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)....................................................................................................................................................................................................................343
Base : Those who have ever used internet voice services at home
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)...........................................................................................................................................................................................................347
Base : Those who have ever used internet voice services at home
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE) .................................................................................................................................351
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................355
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED..........................................................................................................................................................................................359
Base : Those without a TV in the household
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................363
Base : Those with a TV in the household
QH4 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................365
Base : Those whose main TV set is an HDTV or HD-ready
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video games. (SINGLE
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................367
Base : Those with a TV in the household
QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE).....................................................................................................................................369
Base : Those whose main TV set is 3D ready
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE).............................................................................................................................................................................................................................371
Base : Those whose main TV set is 3D ready
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)......................................................................................................................................................................................................................................................373
Base : Those with Satellite TV
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)..................................................................................................................................................................................................................379
Base : Those with paid for Sky Satellite TV
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)....................................................................................................................................................................................................................385
Base : Those with Cable TV
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................387
Base : Those with Sky Satellite TV
QH11B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)..................................................................................................................................................................................................................................................................................................389
Base : Those with Virgin Media (Cable TV)
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................391
Base : Those with Freesat
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................393
Base : Those with Freeview
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................395
Base : Those with BT Vision or TalkTalk TV
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes. (SINGLE CODE).....397
Base : Those with a TV in the household
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)............................................399
Base : Those with a TV in the household
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................401
Base : Those who own a DVR
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE).............................................................................................................................................................405
Base : Those with a TV in the household
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)......................................................................................................................................................409
Base : Those with a TV in the household

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QH15 (QH62). Are any of your TV sets 'Smart TVs'? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF NECESSARY - It's a TV
that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV. ................................................................................413
Base : Those with a TV in the household
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your 'Smart TV' set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games console or computer.
(MULTI CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................415
Base : Those with a 'Smart TV' in the household
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have you personally
ever used? (MULTI CODE)........................................................................................................................................................................................................................................................................................................................................................................................423
Base : Those who use the internet at home or elsewhere
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)..................................................................................................................................................................................................................................................................................427
Base : Those who use the internet at home or elsewhere
QH18A (QH64A). Which of these TV channels can you receive on your television - RTÉ1? ..................................................................................................................................................................................................................................................................................432
Base : All respondents in Northern Ireland with a TV in the household
QH18B (QH64B). Which of these TV channels can you receive on your television - RTÉ2? ..................................................................................................................................................................................................................................................................................434
Base : All respondents in Northern Ireland with a TV in the household
QH18C (QH64C). Which of these TV channels can you receive on your television - TV3?.....................................................................................................................................................................................................................................................................................436
Base : All respondents in Northern Ireland with a TV in the household
QH18D (QH64D). Which of these TV channels can you receive on your television - TG4? ....................................................................................................................................................................................................................................................................................438
Base : All respondents in Northern Ireland with a TV in the household
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE).........................................................................................................................................................................................................................................................440
Base : All respondents in Northern Ireland with a TV in the household
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE).........................................................................................................................................................................................................................................................443
Base : All respondents in Northern Ireland with a TV in the household
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)...........................................................................................................................................................................................................................................................447
Base : All respondents in Northern Ireland with a TV in the household
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE) ..........................................................................................................................................................................................................................................................451
Base : All respondents in Northern Ireland with a TV in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................455
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................459
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................463
Base : All respondents
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................465
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................469
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................473
Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)..................................................................................................................................................................477
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)...................................................................................................................................................................479
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)................................................................................................................................................................................................................................................481
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................483
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................485
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)................................................................................................................................................................................................................................................487
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)............................................................................................................................................................................................................................................489
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE) ............................................................................................................................................................................................................................................491
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)..............................................................................................................................................................................................................................................493
Base : Those who listen to radio
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)................................................................................................................................................................................................................................................495
Base : Those who listen to radio via a mobile phone
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)................................................................................................................................................................................................................................498
Base : All respondents
QP5 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE).....................................................500
Base : All respondents
QP6 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................502
Base : All respondents
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................505
Base : Those do not have any DAB sets at home
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED....................................................................................................................................................................................................................................................508
Base : Those unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................512
Base : All respondents
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................514
Base : All respondents
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................522
Base : All respondents
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................526
Base : Those with poor vision, partial sight or blindness

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................530
Base : Those with poor hearing, partial hearing or deafness
QZ7 (SGC). Are you self-employed? (SINGLE CODE).............................................................................................................................................................................................................................................................................................................................................534
Base : Those working full or part time
QZ8 (SGD). Is your business VAT registered? (SINGLE CODE).............................................................................................................................................................................................................................................................................................................................536
Base : Those who are self-employed
QZ9 (SGE). Is your business based at your home or at a separate office? (SINGLE CODE).................................................................................................................................................................................................................................................................................538
Base : Those who are self-employed
QZ10 (SGA). Do you ever work from home? (SINGLE CODE)................................................................................................................................................................................................................................................................................................................................540
Base : Those working full or part time
QZ11 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)...................................................................................................................................................................................................................................................542
Base : Those who ever work from home
QZ13 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .......................................................................................................................................................................544
Base : All respondents
QZ9 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).........................................................................................................................................................................546
Base : All respondents
QZ15 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?...................................................................................................................................................................................550
Base : All respondents in Northern Ireland

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
England
2122
1019
1104
318
375
736
693
366
230
229
405
552
637
382
548
2122
-
-
-
84%
84%
84%
83%
84%
84%
83%
81%
83%
83%
86%
87%
85%
82%
81%
100%
-%
-%
-%
g
mn
n
pqr
48%
52%
15%
18%
35%
33%
17%
11%
11%
19%
26%
30%
18%
26%
100%
-%
-%
-%
Scotland
221
106
115
30
38
75
77
52
19
22
36
46
61
44
68
-
221
-
-
9%
9%
9%
8%
9%
9%
9%
12%
7%
8%
8%
7%
8%
10%
10%
-%
100%
-%
-%
h
oqr
48%
52%
14%
17%
34%
35%
24%
9%
10%
16%
21%
28%
20%
31%
-%
100%
-%
-%
Wales
125
59
66
18
22
44
41
22
19
17
22
26
34
23
43
-
-
125
-
5%
5%
5%
5%
5%
5%
5%
5%
7%
6%
5%
4%
4%
5%
6%
-%
-%
100%
-%
opr
47%
53%
15%
17%
35%
33%
18%
16%
13%
17%
21%
27%
18%
34%
-%
-%
100%
-%
Northern Ireland
70
34
36
14
11
24
20
13
10
9
6
13
20
16
21
-
-
-
70
3%
3%
3%
4%
3%
3%
2%
3%
3%
3%
1%
2%
3%
3%
3%
-%
-%
-%
100%
opq
48%
52%
21%
16%
34%
29%
18%
14%
12%
9%
18%
29%
23%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
England
2122
322
346
220
177
220
238
209
107
284
1872
251
1210
912
1324
799
84%
100%
100%
100%
100%
100%
100%
100%
100%
100%
85%
74%
85%
82%
85%
81%
k
o
15%
16%
10%
8%
10%
11%
10%
5%
13%
88%
12%
57%
43%
62%
38%
Scotland
221
-
-
-
-
-
-
-
-
-
184
37
112
108
110
111
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
8%
10%
7%
11%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
51%
49%
50%
50%
Wales
125
-
-
-
-
-
-
-
-
-
99
26
69
56
78
47
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
8%
5%
5%
5%
5%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
55%
45%
62%
38%
Northern Ireland
70
-
-
-
-
-
-
-
-
-
44
26
36
34
40
30
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
2%
3%
3%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
51%
49%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
North East
107
50
57
20
19
31
36
16
12
12
21
20
35
20
31
107
-
-
-
4%
4%
4%
5%
4%
4%
4%
3%
4%
4%
4%
3%
5%
4%
5%
5%
-%
-%
-%
pqr
47%
53%
18%
18%
29%
34%
15%
11%
11%
19%
19%
33%
19%
29%
100%
-%
-%
-%
North West
284
149
135
55
45
88
96
53
37
27
71
64
85
41
95
284
-
-
-
11%
12%
10%
14%
10%
10%
11%
12%
13%
10%
15%
10%
11%
9%
14%
13%
-%
-%
-%
e
i
km
pqr
52%
48%
19%
16%
31%
34%
19%
13%
10%
25%
23%
30%
14%
33%
100%
-%
-%
-%
Yorkshire
209
95
114
25
33
76
75
29
12
21
32
55
54
39
60
209
-
-
-
8%
8%
9%
7%
7%
9%
9%
6%
4%
8%
7%
9%
7%
8%
9%
10%
-%
-%
-%
pqr
45%
55%
12%
16%
37%
36%
14%
6%
10%
15%
26%
26%
19%
29%
100%
-%
-%
-%
East Midlands
177
87
90
30
36
48
64
41
35
38
43
34
47
32
64
177
-
-
-
7%
7%
7%
8%
8%
5%
8%
9%
13%
14%
9%
5%
6%
7%
9%
8%
-%
-%
-%
g
kl
pqr
49%
51%
17%
20%
27%
36%
23%
20%
21%
24%
19%
27%
18%
36%
100%
-%
-%
-%
West Midlands
220
106
114
32
41
71
76
34
19
15
13
42
74
43
61
220
-
-
-
9%
9%
9%
8%
9%
8%
9%
7%
7%
5%
3%
7%
10%
9%
9%
10%
-%
-%
-%
j
j
k
pqr
48%
52%
14%
19%
32%
35%
15%
9%
7%
6%
19%
34%
20%
28%
100%
-%
-%
-%
East of England
238
113
125
39
47
85
67
64
20
19
36
74
67
46
50
238
-
-
-
9%
9%
9%
10%
10%
10%
8%
14%
7%
7%
8%
12%
9%
10%
7%
11%
-%
-%
-%
hij
n
pqr
48%
52%
16%
20%
36%
28%
27%
8%
8%
15%
31%
28%
19%
21%
100%
-%
-%
-%
London
322
159
163
46
76
123
77
55
26
37
42
76
109
64
70
322
-
-
-
13%
13%
12%
12%
17%
14%
9%
12%
9%
13%
9%
12%
15%
14%
10%
15%
-%
-%
-%
cf
f
n
pqr
49%
51%
14%
24%
38%
24%
17%
8%
12%
13%
24%
34%
20%
22%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
South East
346
153
193
43
38
138
126
47
46
37
97
119
99
59
69
346
-
-
-
14%
13%
15%
11%
9%
16%
15%
10%
16%
14%
21%
19%
13%
13%
10%
16%
-%
-%
-%
d
d
g
gi
lmn
pqr
44%
56%
13%
11%
40%
37%
14%
13%
11%
28%
34%
29%
17%
20%
100%
-%
-%
-%
South West
220
107
113
28
40
75
76
26
24
23
51
67
66
39
48
220
-
-
-
9%
9%
9%
7%
9%
9%
9%
6%
9%
8%
11%
11%
9%
8%
7%
10%
-%
-%
-%
g
n
pqr
49%
51%
13%
18%
34%
35%
12%
11%
11%
23%
30%
30%
18%
22%
100%
-%
-%
-%
Wales
125
59
66
18
22
44
41
22
19
17
22
26
34
23
43
-
-
125
-
5%
5%
5%
5%
5%
5%
5%
5%
7%
6%
5%
4%
4%
5%
6%
-%
-%
100%
-%
opr
47%
53%
15%
17%
35%
33%
18%
16%
13%
17%
21%
27%
18%
34%
-%
-%
100%
-%
Scotland
221
106
115
30
38
75
77
52
19
22
36
46
61
44
68
-
221
-
-
9%
9%
9%
8%
9%
9%
9%
12%
7%
8%
8%
7%
8%
10%
10%
-%
100%
-%
-%
h
oqr
48%
52%
14%
17%
34%
35%
24%
9%
10%
16%
21%
28%
20%
31%
-%
100%
-%
-%
Northern Ireland
70
34
36
14
11
24
20
13
10
9
6
13
20
16
21
-
-
-
70
3%
3%
3%
4%
3%
3%
2%
3%
3%
3%
1%
2%
3%
3%
3%
-%
-%
-%
100%
opq
48%
52%
21%
16%
34%
29%
18%
14%
12%
9%
18%
29%
23%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
North East
107
-
-
-
-
-
-
-
107
-
99
8
58
49
51
55
4%
-%
-%
-%
-%
-%
-%
-%
100%
-%
4%
2%
4%
4%
3%
6%
abcdefgi
k
n
-%
-%
-%
-%
-%
-%
-%
100%
-%
93%
7%
54%
46%
48%
52%
North West
284
-
-
-
-
-
-
-
-
284
265
19
146
138
160
125
11%
-%
-%
-%
-%
-%
-%
-%
-%
100%
12%
6%
10%
12%
10%
13%
abcdefgh
k
-%
-%
-%
-%
-%
-%
-%
-%
100%
93%
7%
52%
48%
56%
44%
Yorkshire
209
-
-
-
-
-
-
209
-
-
185
24
105
103
141
68
8%
-%
-%
-%
-%
-%
-%
100%
-%
-%
8%
7%
7%
9%
9%
7%
abcdefhi
o
-%
-%
-%
-%
-%
-%
100%
-%
-%
88%
12%
51%
49%
68%
32%
East Midlands
177
-
-
-
177
-
-
-
-
-
148
29
91
86
110
67
7%
-%
-%
-%
100%
-%
-%
-%
-%
-%
7%
8%
6%
8%
7%
7%
abcefghi
-%
-%
-%
100%
-%
-%
-%
-%
-%
84%
16%
52%
48%
62%
38%
West Midlands
220
-
-
-
-
220
-
-
-
-
196
24
123
97
138
82
9%
-%
-%
-%
-%
100%
-%
-%
-%
-%
9%
7%
9%
9%
9%
8%
abcdfghi
-%
-%
-%
-%
100%
-%
-%
-%
-%
89%
11%
56%
44%
63%
37%
East of England
238
-
-
-
-
-
238
-
-
-
195
43
143
95
178
60
9%
-%
-%
-%
-%
-%
100%
-%
-%
-%
9%
13%
10%
9%
11%
6%
abcdeghi
j
o
-%
-%
-%
-%
-%
100%
-%
-%
-%
82%
18%
60%
40%
75%
25%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
London
322
322
-
-
-
-
-
-
-
-
322
-
216
106
89
233
13%
100%
-%
-%
-%
-%
-%
-%
-%
-%
15%
-%
15%
10%
6%
24%
bcdefghi
k
m
n
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
67%
33%
28%
72%
South East
346
-
346
-
-
-
-
-
-
-
296
50
195
151
279
67
14%
-%
100%
-%
-%
-%
-%
-%
-%
-%
13%
15%
14%
14%
18%
7%
acdefghi
o
-%
100%
-%
-%
-%
-%
-%
-%
-%
86%
14%
56%
44%
81%
19%
South West
220
-
-
220
-
-
-
-
-
-
166
54
133
87
177
43
9%
-%
-%
100%
-%
-%
-%
-%
-%
-%
8%
16%
9%
8%
11%
4%
abdefghi
j
o
-%
-%
100%
-%
-%
-%
-%
-%
-%
76%
24%
60%
40%
81%
19%
Wales
125
-
-
-
-
-
-
-
-
-
99
26
69
56
78
47
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
8%
5%
5%
5%
5%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
55%
45%
62%
38%
Scotland
221
-
-
-
-
-
-
-
-
-
184
37
112
108
110
111
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
8%
11%
8%
10%
7%
11%
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
51%
49%
50%
50%
Northern Ireland
70
-
-
-
-
-
-
-
-
-
44
26
36
34
40
30
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
8%
2%
3%
3%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
51%
49%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Urban
2199
1060
1139
343
396
750
710
396
238
233
391
528
653
400
613
1872
184
99
44
87%
87%
86%
90%
89%
85%
85%
87%
86%
84%
83%
83%
87%
86%
90%
88%
83%
79%
63%
ef
k
klm
pqr
r
r
48%
52%
16%
18%
34%
32%
18%
11%
11%
18%
24%
30%
18%
28%
85%
8%
5%
2%
Rural
340
158
182
38
51
129
123
58
40
43
79
110
99
65
67
251
37
26
26
13%
13%
14%
10%
11%
15%
15%
13%
14%
16%
17%
17%
13%
14%
10%
12%
17%
21%
37%
c
c
ln
n
n
o
o
opq
46%
54%
11%
15%
38%
36%
17%
12%
13%
23%
32%
29%
19%
20%
74%
11%
8%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Urban
2199
322
296
166
148
196
195
185
99
265
2199
-
1237
960
1252
947
87%
100%
86%
76%
84%
89%
82%
88%
93%
93%
100%
-%
87%
86%
81%
96%
bcdefghi
c
c
cf
cf
bcdf
bcdf
k
n
15%
13%
8%
7%
9%
9%
8%
4%
12%
100%
-%
56%
44%
57%
43%
Rural
340
-
50
54
29
24
43
24
8
19
-
340
189
151
300
40
13%
-%
14%
24%
16%
11%
18%
12%
7%
7%
-%
100%
13%
14%
19%
4%
ahi
abdeghi
ahi
a
aeghi
a
a
a
j
o
-%
15%
16%
8%
7%
13%
7%
2%
6%
-%
100%
56%
44%
88%
12%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
TELEWEST
535
261
274
89
95
183
168
81
45
43
96
128
162
87
158
446
89
-
-
21%
21%
21%
23%
21%
21%
20%
18%
16%
16%
20%
20%
22%
19%
23%
21%
40%
-%
-%
m
qr
oqr
49%
51%
17%
18%
34%
31%
15%
8%
8%
18%
24%
30%
16%
30%
83%
17%
-%
-%
NTL
775
377
398
112
134
280
249
160
81
86
132
191
216
163
204
708
28
25
14
31%
31%
30%
30%
30%
32%
30%
35%
29%
31%
28%
30%
29%
35%
30%
33%
13%
20%
19%
j
l
pqr
p
p
49%
51%
15%
17%
36%
32%
21%
10%
11%
17%
25%
28%
21%
26%
91%
4%
3%
2%
NEITHER
1229
580
649
180
219
416
415
213
152
147
242
318
374
216
318
968
105
100
56
48%
48%
49%
47%
49%
47%
50%
47%
55%
53%
52%
50%
50%
46%
47%
46%
47%
80%
81%
g
op
op
47%
53%
15%
18%
34%
34%
17%
12%
12%
20%
26%
30%
18%
26%
79%
9%
8%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
TELEWEST
535
87
13
48
-
100
53
55
12
77
532
3
304
231
294
241
21%
27%
4%
22%
-%
46%
22%
26%
11%
27%
24%
1%
21%
21%
19%
24%
bdh
d
bdh
abcdfghi
bdh
bdh
bd
bdh
k
n
16%
3%
9%
-%
19%
10%
10%
2%
14%
99%
1%
57%
43%
55%
45%
NTL
775
143
152
23
109
40
81
46
23
90
738
37
416
358
427
348
31%
45%
44%
11%
61%
18%
34%
22%
22%
32%
34%
11%
29%
32%
27%
35%
cefghi
cefghi
abcefghi
c
cegh
c
c
cegh
k
n
18%
20%
3%
14%
5%
10%
6%
3%
12%
95%
5%
54%
46%
55%
45%
NEITHER
1229
91
180
149
68
80
104
107
72
117
929
300
706
522
832
397
48%
28%
52%
68%
39%
36%
44%
51%
67%
41%
42%
88%
49%
47%
54%
40%
adei
abdefgi
a
a
adei
abdefgi
a
j
o
7%
15%
12%
6%
6%
8%
9%
6%
10%
76%
24%
57%
42%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Low
1552
727
825
204
236
525
587
217
157
180
354
472
455
280
343
1324
110
78
40
61%
60%
62%
54%
53%
60%
71%
48%
57%
65%
75%
74%
60%
60%
50%
62%
50%
62%
57%
cd
cde
g
gh
ghi
lmn
n
n
p
p
p
47%
53%
13%
15%
34%
38%
14%
10%
12%
23%
30%
29%
18%
22%
85%
7%
5%
3%
Medium
903
450
453
155
193
324
231
210
111
90
112
150
273
166
312
734
101
42
26
36%
37%
34%
41%
43%
37%
28%
46%
40%
33%
24%
24%
36%
36%
46%
35%
46%
33%
37%
f
ef
f
ij
j
j
k
k
klm
oqr
50%
50%
17%
21%
36%
26%
23%
12%
10%
12%
17%
30%
18%
35%
81%
11%
5%
3%
High
84
41
43
22
17
30
14
26
9
7
3
15
25
19
26
65
9
6
4
3%
3%
3%
6%
4%
3%
2%
6%
3%
2%
1%
2%
3%
4%
4%
3%
4%
5%
6%
f
f
f
ij
j
o
48%
52%
26%
20%
36%
17%
31%
11%
8%
4%
18%
30%
22%
30%
77%
11%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Low
1552
89
279
177
110
138
178
141
51
160
1252
300
851
702
1552
-
61%
28%
81%
81%
62%
63%
75%
68%
48%
56%
57%
88%
60%
63%
100%
-%
adeghi
adeghi
ah
ah
adehi
ahi
a
a
j
o
6%
18%
11%
7%
9%
11%
9%
3%
10%
81%
19%
55%
45%
100%
-%
Medium
903
186
67
43
67
82
60
68
55
107
863
40
518
383
-
903
36%
58%
19%
19%
38%
37%
25%
32%
52%
38%
39%
12%
36%
34%
-%
91%
bcdefgi
bcf
bcf
bc
bcdefgi
bcf
k
n
21%
7%
5%
7%
9%
7%
7%
6%
12%
96%
4%
57%
42%
-%
100%
High
84
48
-
-
-
-
-
-
-
17
84
-
58
26
-
84
3%
15%
-%
-%
-%
-%
-%
-%
-%
6%
4%
-%
4%
2%
-%
9%
bcdefghi
bcdefgh
k
m
n
57%
-%
-%
-%
-%
-%
-%
-%
20%
100%
-%
69%
31%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Male
1217
1217
-
191
197
419
411
197
130
139
245
326
338
248
302
1019
106
59
34
48%
100%
-%
50%
44%
48%
49%
43%
47%
50%
52%
51%
45%
53%
44%
48%
48%
47%
48%
b
g
ln
ln
100%
-%
16%
16%
34%
34%
16%
11%
11%
20%
27%
28%
20%
25%
84%
9%
5%
3%
Female
1322
-
1322
190
250
460
422
257
148
137
224
311
414
217
378
1104
115
66
36
52%
-%
100%
50%
56%
52%
51%
57%
53%
50%
48%
49%
55%
47%
56%
52%
52%
53%
52%
a
j
km
km
-%
100%
14%
19%
35%
32%
19%
11%
10%
17%
24%
31%
16%
29%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Male
1217
159
153
107
87
106
113
95
50
149
1060
158
726
491
727
490
48%
49%
44%
49%
49%
48%
48%
45%
47%
52%
48%
46%
51%
44%
47%
50%
m
13%
13%
9%
7%
9%
9%
8%
4%
12%
87%
13%
60%
40%
60%
40%
Female
1322
163
193
113
90
114
125
114
57
135
1139
182
700
620
825
497
52%
51%
56%
51%
51%
52%
52%
55%
53%
48%
52%
54%
49%
56%
53%
50%
l
12%
15%
9%
7%
9%
9%
9%
4%
10%
86%
14%
53%
47%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
16 - 17
61
34
27
61
-
-
-
3
2
1
3
9
20
14
18
55
3
1
2
2%
3%
2%
16%
-%
-%
-%
1%
1%
*%
1%
1%
3%
3%
3%
3%
2%
1%
3%
def
56%
44%
100%
-%
-%
-%
5%
3%
1%
5%
15%
32%
24%
29%
89%
6%
2%
3%
18 - 24
320
156
163
320
-
-
-
66
25
30
29
52
120
60
87
263
27
17
13
13%
13%
12%
84%
-%
-%
-%
15%
9%
11%
6%
8%
16%
13%
13%
12%
12%
13%
18%
def
hj
j
k
k
k
op
49%
51%
100%
-%
-%
-%
21%
8%
10%
9%
16%
38%
19%
27%
82%
8%
5%
4%
25 - 34
447
197
250
-
447
-
-
82
51
59
102
119
138
80
110
375
38
22
11
18%
16%
19%
-%
100%
-%
-%
18%
18%
22%
22%
19%
18%
17%
16%
18%
17%
17%
16%
cef
44%
56%
-%
100%
-%
-%
18%
11%
13%
23%
27%
31%
18%
25%
84%
9%
5%
3%
35 - 44
484
226
257
-
-
484
-
60
53
60
134
143
144
92
104
410
37
24
13
19%
19%
19%
-%
-%
55%
-%
13%
19%
22%
29%
22%
19%
20%
15%
19%
17%
19%
18%
cdf
g
g
ghi
n
n
n
47%
53%
-%
-%
100%
-%
12%
11%
12%
28%
30%
30%
19%
22%
85%
8%
5%
3%
45 - 54
395
193
202
-
-
395
-
57
32
33
105
106
123
70
97
326
38
20
11
16%
16%
15%
-%
-%
45%
-%
12%
11%
12%
22%
17%
16%
15%
14%
15%
17%
16%
16%
cdf
ghi
49%
51%
-%
-%
100%
-%
14%
8%
8%
27%
27%
31%
18%
24%
83%
10%
5%
3%
55 - 64
384
189
195
-
-
-
384
65
48
48
59
96
101
67
119
318
36
20
10
15%
16%
15%
-%
-%
-%
46%
14%
17%
18%
13%
15%
13%
14%
18%
15%
16%
16%
14%
cde
l
49%
51%
-%
-%
-%
100%
17%
13%
13%
15%
25%
26%
17%
31%
83%
9%
5%
2%
65 - 74
251
130
121
-
-
-
251
55
40
25
30
61
60
46
80
209
24
12
7
10%
11%
9%
-%
-%
-%
30%
12%
14%
9%
6%
10%
8%
10%
12%
10%
11%
10%
9%
cde
j
j
l
52%
48%
-%
-%
-%
100%
22%
16%
10%
12%
24%
24%
18%
32%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
75+
198
92
106
-
-
-
198
65
26
19
7
50
46
36
66
166
17
10
4
8%
8%
8%
-%
-%
-%
24%
14%
9%
7%
2%
8%
6%
8%
10%
8%
8%
8%
6%
cde
hij
j
j
l
47%
53%
-%
-%
-%
100%
33%
13%
10%
4%
25%
23%
18%
33%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
16 - 17
61
7
10
5
4
7
6
7
4
4
54
7
16
45
42
20
2%
2%
3%
2%
2%
3%
2%
3%
4%
1%
2%
2%
1%
4%
3%
2%
l
11%
16%
9%
7%
12%
10%
12%
7%
7%
88%
12%
26%
74%
68%
32%
18 - 24
320
39
33
23
26
24
33
18
16
51
289
31
183
137
162
157
13%
12%
10%
10%
15%
11%
14%
9%
15%
18%
13%
9%
13%
12%
10%
16%
g
g
bceg
k
n
12%
10%
7%
8%
8%
10%
6%
5%
16%
90%
10%
57%
43%
51%
49%
25 - 34
447
76
38
40
36
41
47
33
19
45
396
51
333
114
236
211
18%
24%
11%
18%
20%
19%
20%
16%
18%
16%
18%
15%
23%
10%
15%
21%
bgi
b
b
b
b
b
m
n
17%
9%
9%
8%
9%
10%
7%
4%
10%
89%
11%
74%
25%
53%
47%
35 - 44
484
85
80
40
27
40
43
34
14
47
415
69
382
102
274
210
19%
26%
23%
18%
15%
18%
18%
16%
13%
17%
19%
20%
27%
9%
18%
21%
cdefghi
dh
m
n
17%
17%
8%
6%
8%
9%
7%
3%
10%
86%
14%
79%
21%
57%
43%
45 - 54
395
38
58
35
21
31
42
42
17
41
335
60
298
97
250
145
16%
12%
17%
16%
12%
14%
18%
20%
16%
14%
15%
18%
21%
9%
16%
15%
ad
m
10%
15%
9%
5%
8%
11%
11%
4%
10%
85%
15%
75%
25%
63%
37%
55 - 64
384
39
45
39
31
35
30
38
18
43
329
54
186
197
261
123
15%
12%
13%
18%
17%
16%
13%
18%
17%
15%
15%
16%
13%
18%
17%
12%
l
o
10%
12%
10%
8%
9%
8%
10%
5%
11%
86%
14%
49%
51%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
65 - 74
251
23
43
21
17
21
22
21
9
31
213
38
26
224
182
68
10%
7%
12%
10%
10%
9%
9%
10%
9%
11%
10%
11%
2%
20%
12%
7%
l
o
9%
17%
8%
7%
8%
9%
8%
4%
12%
85%
15%
10%
89%
73%
27%
75+
198
14
38
17
15
21
14
16
9
22
167
31
3
195
144
54
8%
4%
11%
8%
9%
9%
6%
7%
8%
8%
8%
9%
*%
18%
9%
5%
a
a
l
o
7%
19%
8%
8%
10%
7%
8%
4%
11%
84%
16%
2%
98%
73%
27%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
A
67
28
38
8
12
28
18
-
5
4
21
67
-
-
-
59
1
4
2
3%
2%
3%
2%
3%
3%
2%
-%
2%
1%
5%
10%
-%
-%
-%
3%
*%
3%
3%
g
g
ghi
lmn
p
p
p
42%
58%
13%
19%
41%
27%
-%
7%
6%
32%
100%
-%
-%
-%
89%
1%
6%
3%
B
570
297
273
53
107
222
189
33
31
50
221
570
-
-
-
492
46
22
10
22%
24%
21%
14%
24%
25%
23%
7%
11%
18%
47%
90%
-%
-%
-%
23%
21%
18%
15%
b
c
c
c
gh
ghi
lmn
qr
r
52%
48%
9%
19%
39%
33%
6%
5%
9%
39%
100%
-%
-%
-%
86%
8%
4%
2%
C1
752
338
414
140
138
267
207
84
73
100
149
-
752
-
-
637
61
34
20
30%
28%
31%
37%
31%
30%
25%
18%
26%
36%
32%
-%
100%
-%
-%
30%
28%
27%
29%
ef
f
f
g
gh
g
kmn
45%
55%
19%
18%
36%
28%
11%
10%
13%
20%
-%
100%
-%
-%
85%
8%
4%
3%
C2
465
248
217
74
80
162
149
63
71
61
62
-
-
465
-
382
44
23
16
18%
20%
16%
20%
18%
18%
18%
14%
26%
22%
13%
-%
-%
100%
-%
18%
20%
18%
23%
b
gj
gj
kln
o
53%
47%
16%
17%
35%
32%
14%
15%
13%
13%
-%
-%
100%
-%
82%
10%
5%
3%
D
344
158
186
58
59
115
112
75
58
56
16
-
-
-
344
276
33
26
9
14%
13%
14%
15%
13%
13%
13%
17%
21%
20%
3%
-%
-%
-%
51%
13%
15%
21%
12%
j
j
j
klm
or
46%
54%
17%
17%
33%
33%
22%
17%
16%
5%
-%
-%
-%
100%
80%
10%
8%
2%
E
336
144
192
47
51
86
152
198
39
6
1
-
-
-
336
272
35
17
12
13%
12%
14%
12%
11%
10%
18%
44%
14%
2%
*%
-%
-%
-%
49%
13%
16%
13%
18%
cde
hij
ij
j
klm
o
43%
57%
14%
15%
25%
45%
59%
12%
2%
*%
-%
-%
-%
100%
81%
10%
5%
4%
Refused
4
3
2
-
-
-
4
1
1
-
-
-
-
-
-
4
1
-
-
*%
*%
*%
-%
-%
-%
1%
*%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
e
62%
38%
-%
-%
-%
100%
28%
25%
-%
-%
-%
-%
-%
-%
83%
17%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
A
67
14
8
13
1
-
2
15
2
5
59
8
43
23
52
15
3%
4%
2%
6%
*%
-%
1%
7%
2%
2%
3%
2%
3%
2%
3%
1%
def
e
defhi
bdefhi
e
e
o
21%
12%
19%
1%
-%
4%
22%
3%
8%
88%
12%
65%
35%
78%
22%
B
570
62
112
54
34
42
72
40
18
59
469
102
366
205
420
151
22%
19%
32%
25%
19%
19%
30%
19%
17%
21%
21%
30%
26%
18%
27%
15%
adeghi
h
adeghi
j
m
o
11%
20%
10%
6%
7%
13%
7%
3%
10%
82%
18%
64%
36%
74%
26%
C1
752
109
99
66
47
74
67
54
35
85
653
99
496
256
455
298
30%
34%
29%
30%
27%
34%
28%
26%
33%
30%
30%
29%
35%
23%
29%
30%
m
15%
13%
9%
6%
10%
9%
7%
5%
11%
87%
13%
66%
34%
60%
40%
C2
465
64
59
39
32
43
46
39
20
41
400
65
299
165
280
185
18%
20%
17%
18%
18%
20%
19%
19%
19%
14%
18%
19%
21%
15%
18%
19%
m
14%
13%
8%
7%
9%
10%
8%
4%
9%
86%
14%
64%
36%
60%
40%
D
344
43
27
38
34
22
29
31
14
39
311
33
215
129
186
158
14%
13%
8%
17%
19%
10%
12%
15%
13%
14%
14%
10%
15%
12%
12%
16%
b
be
bef
b
b
k
m
n
13%
8%
11%
10%
6%
9%
9%
4%
11%
90%
10%
62%
38%
54%
46%
E
336
26
42
10
30
39
21
30
17
56
302
34
7
329
157
179
13%
8%
12%
5%
17%
18%
9%
14%
16%
20%
14%
10%
1%
30%
10%
18%
c
acf
acf
ac
acf
abcf
k
l
n
8%
13%
3%
9%
12%
6%
9%
5%
17%
90%
10%
2%
98%
47%
53%
Refused
4
3
-
-
-
-
-
1
-
-
4
*
-
4
3
2
*%
1%
-%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
*%
*%
*%
l
69%
-%
-%
-%
-%
-%
14%
-%
-%
96%
4%
-%
87%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Working full time (30hrs/wk+)
1022
627
394
138
243
512
129
51
100
141
293
313
363
206
140
867
82
49
24
40%
52%
30%
36%
54%
58%
16%
11%
36%
51%
62%
49%
48%
44%
21%
41%
37%
39%
35%
b
f
cf
cf
g
gh
ghi
n
n
n
r
61%
39%
14%
24%
50%
13%
5%
10%
14%
29%
31%
35%
20%
14%
85%
8%
5%
2%
Working part time (8-29 hrs/wk)
405
99
306
61
90
168
86
62
50
49
93
96
133
93
83
343
31
20
11
16%
8%
23%
16%
20%
19%
10%
14%
18%
18%
20%
15%
18%
20%
12%
16%
14%
16%
16%
a
f
f
f
g
n
kn
24%
76%
15%
22%
42%
21%
15%
12%
12%
23%
24%
33%
23%
20%
85%
8%
5%
3%
Not working (i.e. under 8hrs/wk) -
retired
530
260
270
-
2
11
518
139
79
49
41
138
132
91
165
434
55
28
14
21%
21%
20%
-%
*%
1%
62%
31%
28%
18%
9%
22%
18%
20%
24%
20%
25%
22%
19%
c
cde
ij
ij
j
lm
49%
51%
-%
*%
2%
98%
26%
15%
9%
8%
26%
25%
17%
31%
82%
10%
5%
3%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/not
registered but looking for work)
168
106
62
39
48
62
19
90
21
6
4
7
14
13
134
128
21
12
7
7%
9%
5%
10%
11%
7%
2%
20%
8%
2%
1%
1%
2%
3%
20%
6%
10%
9%
10%
b
f
ef
f
hij
ij
k
klm
o
o
o
63%
37%
23%
28%
37%
11%
53%
12%
3%
2%
4%
8%
8%
80%
76%
13%
7%
4%
Not working (i.e. under 8hrs/wk) -
student
144
70
74
123
14
4
3
31
5
4
13
33
69
18
25
119
14
5
6
6%
6%
6%
32%
3%
*%
*%
7%
2%
1%
3%
5%
9%
4%
4%
6%
6%
4%
9%
def
ef
hij
kmn
oq
49%
51%
85%
10%
3%
2%
22%
3%
3%
9%
23%
48%
12%
17%
83%
10%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
268
54
214
20
50
122
77
79
23
27
25
50
41
43
134
232
18
12
7
11%
4%
16%
5%
11%
14%
9%
17%
8%
10%
5%
8%
5%
9%
20%
11%
8%
9%
10%
a
c
cf
c
hij
j
l
klm
20%
80%
8%
19%
45%
28%
30%
9%
10%
9%
19%
15%
16%
50%
86%
7%
4%
3%
Don't know
2
*
1
-
1
-
1
1
-
-
-
-
-
1
*
1
1
-
*
*%
*%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
-%
*%
o
7%
93%
-%
43%
-%
57%
53%
-%
-%
-%
-%
-%
50%
10%
43%
40%
-%
17%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Working full time (30hrs/wk+)
1022
159
137
85
64
92
107
74
39
108
883
139
1022
-
610
412
40%
50%
40%
39%
36%
42%
45%
36%
36%
38%
40%
41%
72%
-%
39%
42%
bcdghi
dg
m
16%
13%
8%
6%
9%
10%
7%
4%
11%
86%
14%
100%
-%
60%
40%
Working part time (8-29 hrs/wk)
405
56
57
47
28
31
36
31
19
38
354
51
405
-
241
164
16%
18%
17%
22%
16%
14%
15%
15%
18%
13%
16%
15%
28%
-%
16%
17%
ei
m
14%
14%
12%
7%
8%
9%
8%
5%
9%
88%
12%
100%
-%
59%
41%
Not working (i.e. under 8hrs/wk) - retired
530
42
88
47
38
44
45
49
24
56
446
85
-
530
388
143
21%
13%
26%
21%
22%
20%
19%
23%
23%
20%
20%
25%
-%
48%
25%
14%
a
a
a
a
a
a
j
l
o
8%
17%
9%
7%
8%
8%
9%
5%
11%
84%
16%
-%
100%
73%
27%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/not registered but
looking for work)
168
13
12
9
19
13
9
15
8
30
155
13
-
168
79
89
7%
4%
3%
4%
11%
6%
4%
7%
8%
11%
7%
4%
-%
15%
5%
9%
abcef
b
abcf
k
l
n
8%
7%
5%
11%
7%
5%
9%
5%
18%
92%
8%
-%
100%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Not working (i.e. under 8hrs/wk) - student
144
24
12
11
7
11
15
13
7
20
131
13
-
144
80
64
6%
7%
3%
5%
4%
5%
6%
6%
7%
7%
6%
4%
-%
13%
5%
6%
l
17%
8%
7%
5%
8%
10%
9%
5%
14%
91%
9%
-%
100%
56%
44%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
268
27
39
21
21
30
26
26
10
31
228
40
-
268
154
114
11%
8%
11%
9%
12%
13%
11%
13%
9%
11%
10%
12%
-%
24%
10%
12%
l
10%
15%
8%
8%
11%
10%
10%
4%
12%
85%
15%
-%
100%
57%
43%
Don't know
2
-
-
-
-
-
1
-
-
-
1
*
-
-
*
1
*%
-%
-%
-%
-%
-%
*%
-%
-%
-%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
-%
43%
-%
-%
-%
93%
7%
-%
-%
7%
93%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (SH). HOUSEHOLD STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Being bought on mortgage
762
359
402
87
157
410
108
31
38
75
287
282
252
146
82
642
63
31
25
30%
30%
30%
23%
35%
47%
13%
7%
14%
27%
61%
44%
34%
31%
12%
30%
28%
25%
36%
f
cf
cdf
g
gh
ghi
lmn
n
n
opq
47%
53%
11%
21%
54%
14%
4%
5%
10%
38%
37%
33%
19%
11%
84%
8%
4%
3%
Rented from Local Authority/
Housing Association/ Trust
656
283
373
113
132
217
194
247
103
72
18
37
145
135
339
528
73
39
16
26%
23%
28%
30%
29%
25%
23%
54%
37%
26%
4%
6%
19%
29%
50%
25%
33%
31%
22%
a
f
f
hij
ij
j
k
kl
klm
or
or
43%
57%
17%
20%
33%
30%
38%
16%
11%
3%
6%
22%
21%
52%
81%
11%
6%
2%
Owned outright by household
634
312
322
46
16
102
469
77
71
73
101
216
178
105
131
535
48
35
16
25%
26%
24%
12%
4%
12%
56%
17%
26%
26%
21%
34%
24%
22%
19%
25%
22%
28%
22%
d
d
cde
g
g
lmn
n
p
49%
51%
7%
3%
16%
74%
12%
11%
11%
16%
34%
28%
16%
21%
84%
8%
6%
2%
Rented from Private Landlord
416
223
193
104
134
137
42
92
61
53
58
82
157
66
111
351
36
17
13
16%
18%
15%
27%
30%
16%
5%
20%
22%
19%
12%
13%
21%
14%
16%
17%
16%
13%
18%
b
ef
ef
f
j
j
j
kmn
54%
46%
25%
32%
33%
10%
22%
15%
13%
14%
20%
38%
16%
27%
84%
9%
4%
3%
Other
41
22
18
9
5
13
13
7
3
3
4
12
9
6
12
37
1
2
-
2%
2%
1%
2%
1%
1%
2%
2%
1%
1%
1%
2%
1%
1%
2%
2%
1%
2%
-%
r
r
55%
45%
23%
13%
32%
32%
18%
8%
8%
9%
31%
23%
15%
30%
91%
4%
6%
-%
Don't know
31
18
13
21
3
*
7
-
1
-
2
7
11
8
5
28
1
*
1
1%
1%
1%
5%
1%
*%
1%
-%
*%
-%
*%
1%
1%
2%
1%
1%
1%
*%
1%
def
e
e
58%
42%
67%
10%
1%
22%
-%
4%
-%
7%
23%
34%
24%
18%
92%
4%
1%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ12 (SH). HOUSEHOLD STATUS
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Being bought on mortgage
762
85
128
78
41
55
82
74
37
61
640
122
624
138
542
220
30%
26%
37%
36%
23%
25%
35%
35%
35%
21%
29%
36%
44%
12%
35%
22%
adei
adei
dei
adei
adei
j
m
o
11%
17%
10%
5%
7%
11%
10%
5%
8%
84%
16%
82%
18%
71%
29%
Rented from Local Authority/ Housing
Association/ Trust
656
91
75
35
64
56
56
44
24
84
574
82
278
378
291
365
26%
28%
22%
16%
36%
25%
23%
21%
22%
30%
26%
24%
19%
34%
19%
37%
c
bcefgh
c
c
cg
l
n
14%
11%
5%
10%
9%
8%
7%
4%
13%
87%
13%
42%
58%
44%
56%
Owned outright by household
634
41
95
75
50
65
61
59
26
64
526
108
215
418
483
151
25%
13%
28%
34%
28%
29%
25%
28%
25%
22%
24%
32%
15%
38%
31%
15%
a
afhi
a
a
a
a
a
a
j
l
o
6%
15%
12%
8%
10%
10%
9%
4%
10%
83%
17%
34%
66%
76%
24%
Rented from Private Landlord
416
93
32
26
19
40
31
27
16
66
397
19
277
139
191
225
16%
29%
9%
12%
11%
18%
13%
13%
15%
23%
18%
6%
19%
13%
12%
23%
bcdefgh
bd
bcdfgh
k
m
n
22%
8%
6%
5%
10%
8%
6%
4%
16%
95%
5%
66%
34%
46%
54%
Other
41
6
7
5
4
2
5
1
1
6
33
8
20
20
24
17
2%
2%
2%
2%
2%
1%
2%
*%
1%
2%
1%
2%
1%
2%
2%
2%
16%
17%
13%
9%
4%
13%
2%
3%
15%
81%
19%
50%
48%
58%
42%
Don't know
31
6
8
1
-
3
3
3
2
3
29
2
13
18
22
9
1%
2%
2%
*%
-%
1%
1%
2%
2%
1%
1%
1%
1%
2%
1%
1%
d
d
d
d
19%
24%
2%
-%
9%
9%
11%
7%
10%
94%
6%
43%
57%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
1
477
228
250
24
47
101
306
185
70
41
20
76
128
75
195
383
56
25
15
19%
19%
19%
6%
10%
12%
37%
41%
25%
15%
4%
12%
17%
16%
29%
18%
25%
20%
21%
c
c
cde
hij
ij
j
k
k
klm
o
48%
52%
5%
10%
21%
64%
39%
15%
9%
4%
16%
27%
16%
41%
80%
12%
5%
3%
2
830
426
404
80
129
211
409
131
82
107
172
245
247
148
189
683
87
40
20
33%
35%
31%
21%
29%
24%
49%
29%
30%
39%
37%
38%
33%
32%
28%
32%
39%
32%
28%
b
c
cde
gh
g
lmn
n
or
51%
49%
10%
16%
25%
49%
16%
10%
13%
21%
29%
30%
18%
23%
82%
10%
5%
2%
3
486
213
273
110
119
189
67
78
43
46
109
118
149
89
130
410
36
27
13
19%
17%
21%
29%
27%
22%
8%
17%
16%
17%
23%
19%
20%
19%
19%
19%
16%
22%
18%
a
ef
f
f
ghi
44%
56%
23%
24%
39%
14%
16%
9%
9%
22%
24%
31%
18%
27%
84%
7%
6%
3%
4
499
238
261
97
97
264
40
39
56
47
136
147
158
97
96
430
32
23
14
20%
20%
20%
25%
22%
30%
5%
9%
20%
17%
29%
23%
21%
21%
14%
20%
15%
18%
19%
f
f
df
g
g
ghi
n
n
n
p
48%
52%
19%
19%
53%
8%
8%
11%
10%
27%
29%
32%
20%
19%
86%
6%
5%
3%
5+
247
114
133
70
55
112
10
20
26
35
34
51
70
56
70
217
10
10
9
10%
9%
10%
18%
12%
13%
1%
4%
9%
13%
7%
8%
9%
12%
10%
10%
5%
8%
13%
def
f
f
g
gj
k
p
pq
46%
54%
28%
22%
45%
4%
8%
11%
14%
14%
21%
28%
22%
28%
88%
4%
4%
4%
Mean number of people
2.7
2.7
2.8
3.4
3.0
3.1
1.8
2.1
2.7
2.8
3.0
2.8
2.8
2.9
2.6
2.8
2.4
2.7
2.8
def
f
f
g
g
ghi
n
n
n
p
p
p
Standard deviation
1.39
1.39
1.39
1.43
1.36
1.38
.87
1.22
1.51
1.40
1.13
1.23
1.33
1.45
1.53
1.41
1.17
1.36
1.43
Standard error
.02
.03
.03
.06
.06
.04
.02
.05
.07
.07
.05
.04
.04
.05
.05
.03
.05
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
1
477
38
72
35
34
48
34
35
21
64
422
56
157
320
299
179
19%
12%
21%
16%
19%
22%
14%
17%
19%
23%
19%
16%
11%
29%
19%
18%
a
a
af
a
af
l
8%
15%
7%
7%
10%
7%
7%
4%
13%
88%
12%
33%
67%
63%
37%
2
830
70
108
81
61
69
85
75
34
101
696
134
429
400
541
288
33%
22%
31%
37%
34%
31%
36%
36%
32%
36%
32%
39%
30%
36%
35%
29%
a
a
a
a
a
a
a
a
j
l
o
8%
13%
10%
7%
8%
10%
9%
4%
12%
84%
16%
52%
48%
65%
35%
3
486
69
58
41
38
36
63
41
21
44
418
68
341
144
278
208
19%
22%
17%
19%
21%
16%
26%
20%
19%
15%
19%
20%
24%
13%
18%
21%
bcei
m
14%
12%
8%
8%
7%
13%
8%
4%
9%
86%
14%
70%
30%
57%
43%
4
499
97
76
44
29
35
35
44
23
45
437
62
364
134
301
198
20%
30%
22%
20%
16%
16%
15%
21%
22%
16%
20%
18%
26%
12%
19%
20%
bcdefghi
f
m
19%
15%
9%
6%
7%
7%
9%
5%
9%
88%
12%
73%
27%
60%
40%
5+
247
47
32
18
16
32
21
14
8
30
226
21
135
112
133
114
10%
15%
9%
8%
9%
14%
9%
7%
8%
11%
10%
6%
9%
10%
9%
12%
cdfgh
cgh
k
n
19%
13%
7%
6%
13%
9%
6%
3%
12%
92%
8%
55%
45%
54%
46%
Mean number of people
2.7
3.2
2.7
2.7
2.7
2.8
2.7
2.7
2.7
2.6
2.8
2.6
3.0
2.4
2.7
2.8
bcdefghi
k
m
n
Standard deviation
1.39
1.39
1.43
1.29
1.33
1.62
1.30
1.31
1.34
1.45
1.41
1.22
1.29
1.46
1.35
1.44
Standard error
.02
.09
.09
.08
.08
.10
.08
.08
.08
.09
.03
.04
.03
.03
.03
.04
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Small (1-2 people)
1307
654
654
103
176
312
715
317
152
148
192
321
375
223
384
1065
143
65
34
51%
54%
49%
27%
39%
36%
86%
70%
55%
54%
41%
50%
50%
48%
56%
50%
65%
52%
49%
b
c
c
cde
hij
j
j
klm
oqr
50%
50%
8%
13%
24%
55%
24%
12%
11%
15%
25%
29%
17%
29%
81%
11%
5%
3%
Medium (3-4 people)
985
450
535
207
216
454
107
117
99
93
244
265
307
186
226
840
68
50
26
39%
37%
40%
54%
48%
52%
13%
26%
36%
34%
52%
42%
41%
40%
33%
40%
31%
40%
38%
f
f
f
g
g
ghi
n
n
n
p
p
p
46%
54%
21%
22%
46%
11%
12%
10%
9%
25%
27%
31%
19%
23%
85%
7%
5%
3%
Large (5+ people)
247
114
133
70
55
112
10
20
26
35
34
51
70
56
70
217
10
10
9
10%
9%
10%
18%
12%
13%
1%
4%
9%
13%
7%
8%
9%
12%
10%
10%
5%
8%
13%
def
f
f
g
gj
k
p
pq
46%
54%
28%
22%
45%
4%
8%
11%
14%
14%
21%
28%
22%
28%
88%
4%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Small (1-2 people)
1307
108
180
116
95
117
119
110
55
166
1117
190
586
720
840
467
51%
34%
52%
53%
54%
53%
50%
53%
51%
58%
51%
56%
41%
65%
54%
47%
a
a
a
a
a
a
a
a
l
o
8%
14%
9%
7%
9%
9%
8%
4%
13%
85%
15%
45%
55%
64%
36%
Medium (3-4 people)
985
167
134
86
67
71
98
85
44
88
855
130
705
279
579
406
39%
52%
39%
39%
38%
32%
41%
41%
41%
31%
39%
38%
49%
25%
37%
41%
bcdefghi
i
i
i
m
17%
14%
9%
7%
7%
10%
9%
4%
9%
87%
13%
72%
28%
59%
41%
Large (5+ people)
247
47
32
18
16
32
21
14
8
30
226
21
135
112
133
114
10%
15%
9%
8%
9%
14%
9%
7%
8%
11%
10%
6%
9%
10%
9%
12%
cdfgh
cgh
k
n
19%
13%
7%
6%
13%
9%
6%
3%
12%
92%
8%
55%
45%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
None
1600
849
751
206
199
398
796
324
168
173
256
395
489
281
430
1319
159
76
45
63%
70%
57%
54%
44%
45%
96%
71%
60%
63%
54%
62%
65%
60%
63%
62%
72%
61%
64%
b
de
cde
hij
j
oqr
53%
47%
13%
12%
25%
50%
20%
10%
11%
16%
25%
31%
18%
27%
82%
10%
5%
3%
1
392
155
236
96
101
170
26
61
28
35
93
102
104
86
100
327
32
23
10
15%
13%
18%
25%
23%
19%
3%
13%
10%
13%
20%
16%
14%
18%
15%
15%
14%
18%
14%
a
ef
f
f
ghi
l
40%
60%
24%
26%
43%
7%
16%
7%
9%
24%
26%
27%
22%
26%
84%
8%
6%
3%
2
389
154
235
50
101
229
9
52
56
42
101
118
115
68
88
338
23
18
9
15%
13%
18%
13%
23%
26%
1%
11%
20%
15%
22%
18%
15%
15%
13%
16%
11%
14%
13%
a
f
cf
cf
g
gi
n
p
40%
60%
13%
26%
59%
2%
13%
14%
11%
26%
30%
30%
17%
23%
87%
6%
5%
2%
3
104
40
65
18
27
58
1
13
11
22
11
15
31
22
36
90
4
6
4
4%
3%
5%
5%
6%
7%
*%
3%
4%
8%
2%
2%
4%
5%
5%
4%
2%
5%
6%
a
f
f
f
ghj
k
k
p
p
p
38%
62%
17%
26%
55%
1%
12%
10%
21%
11%
15%
29%
21%
35%
86%
4%
6%
4%
4
41
14
27
7
16
18
-
3
11
3
9
7
10
7
17
35
3
2
1
2%
1%
2%
2%
4%
2%
-%
1%
4%
1%
2%
1%
1%
1%
3%
2%
1%
2%
1%
f
f
f
gi
34%
66%
17%
40%
43%
-%
8%
27%
7%
21%
17%
25%
16%
42%
85%
7%
5%
2%
5+
13
6
8
4
3
7
-
1
4
2
-
*
3
2
8
12
-
1
*
1%
*%
1%
1%
1%
1%
-%
*%
2%
1%
-%
*%
*%
1%
1%
1%
-%
1%
*%
f
f
f
j
k
43%
57%
27%
21%
52%
-%
11%
32%
13%
-%
1%
24%
18%
58%
92%
-%
6%
2%
Mean number of children
.7
.6
.8
.8
1.0
1.0
.1
.5
.9
.7
.8
.6
.6
.7
.7
.7
.5
.7
.7
a
f
cf
cf
g
g
g
p
p
p
Standard deviation
1.06
.99
1.11
1.10
1.19
1.16
.29
.91
1.31
1.16
.99
.94
1.03
1.05
1.19
1.07
.86
1.11
1.09
Standard error
.02
.02
.03
.05
.05
.03
.01
.03
.06
.06
.04
.03
.03
.04
.04
.02
.04
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
None
1600
177
216
136
107
150
155
127
62
189
1382
218
791
808
999
601
63%
55%
63%
62%
60%
68%
65%
61%
58%
66%
63%
64%
55%
73%
64%
61%
ah
a
a
l
11%
14%
9%
7%
9%
10%
8%
4%
12%
86%
14%
49%
50%
62%
38%
1
392
59
45
32
33
21
43
42
17
36
340
51
272
120
219
173
15%
18%
13%
15%
18%
9%
18%
20%
16%
13%
15%
15%
19%
11%
14%
18%
e
e
e
bei
e
m
n
15%
11%
8%
8%
5%
11%
11%
4%
9%
87%
13%
69%
31%
56%
44%
2
389
65
65
38
24
28
29
30
21
38
335
54
287
101
244
145
15%
20%
19%
17%
14%
13%
12%
14%
20%
13%
15%
16%
20%
9%
16%
15%
ef
ef
m
17%
17%
10%
6%
7%
8%
8%
6%
10%
86%
14%
74%
26%
63%
37%
3
104
18
9
9
9
15
8
6
3
12
92
12
50
54
55
49
4%
6%
3%
4%
5%
7%
3%
3%
3%
4%
4%
4%
4%
5%
4%
5%
bg
18%
8%
9%
9%
15%
8%
5%
3%
11%
88%
12%
48%
52%
53%
47%
4
41
3
10
3
3
3
1
1
2
9
37
4
20
21
27
14
2%
1%
3%
1%
2%
1%
*%
1%
2%
3%
2%
1%
1%
2%
2%
1%
f
f
7%
23%
8%
8%
8%
2%
3%
6%
21%
91%
9%
49%
51%
66%
34%
5+
13
-
2
1
1
3
2
3
*
1
12
1
6
7
8
6
1%
-%
*%
*%
1%
1%
1%
1%
*%
*%
1%
*%
*%
1%
*%
1%
-%
11%
5%
8%
22%
14%
21%
3%
7%
92%
8%
44%
56%
58%
42%
Mean number of children
.7
.8
.7
.7
.7
.7
.6
.7
.8
.7
.7
.6
.8
.5
.7
.7
f
m
Standard deviation
1.06
1.01
1.09
1.04
1.08
1.23
1.03
1.03
1.06
1.08
1.07
1.01
1.04
1.07
1.05
1.07
Standard error
.02
.06
.07
.07
.07
.08
.06
.06
.07
.07
.02
.03
.02
.02
.02
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
491
232
259
59
66
133
233
102
82
65
67
110
146
113
122
-
-
491
-
Effective Weighted Sample
313
150
163
39
47
94
156
63
53
41
44
69
95
73
86
-
-
313
-
Total
125
59
66
18
22
44
41
22
19
17
22
26
34
23
43
-
-
125
-
47%
53%
**
**
35%
33%
18%
**
**
**
21%
27%
18%
34%
-%
-%
100%
-%
Yes, and fluent
12
5
7
**
**
4
5
2
**
**
**
3
4
3
2
-
-
12
-
10%
9%
11%
**
**
9%
12%
10%
**
**
**
11%
12%
12%
6%
-%
-%
10%
-%
42%
58%
**
**
32%
39%
19%
**
**
**
25%
33%
23%
19%
-%
-%
100%
-%
Yes, but not fluent
15
7
8
**
**
6
5
2
**
**
**
5
4
2
4
-
-
15
-
12%
11%
12%
**
**
13%
12%
9%
**
**
**
18%
13%
7%
9%
-%
-%
12%
-%
46%
54%
**
**
38%
33%
14%
**
**
**
32%
31%
11%
26%
-%
-%
100%
-%
No
99
47
51
**
**
34
32
18
**
**
**
19
25
18
36
-
-
99
-
79%
80%
77%
**
**
79%
77%
81%
**
**
**
71%
75%
81%
85%
-%
-%
79%
-%
k
48%
52%
**
**
35%
32%
18%
**
**
**
19%
26%
18%
37%
-%
-%
100%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SM). Can you speak or write in Welsh at all? (SINGLE CODE)
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
491
-
-
-
-
-
-
-
-
-
252
239
197
294
359
132
Effective Weighted Sample
313
-
-
-
-
-
-
-
-
-
209
202
137
204
220
99
Total
125
-
-
-
-
-
-
-
-
-
99
26
69
56
78
47
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
55%
45%
62%
38%
Yes, and fluent
12
-
-
-
-
-
-
-
-
-
7
5
7
5
10
2
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
7%
20%
10%
9%
13%
4%
j
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
57%
43%
57%
43%
84%
16%
Yes, but not fluent
15
-
-
-
-
-
-
-
-
-
11
4
8
7
10
4
12%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
15%
11%
12%
13%
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
52%
48%
70%
30%
No
99
-
-
-
-
-
-
-
-
-
81
17
54
44
57
41
79%
-%
-%
-%
-%
-%
-%
-%
-%
-%
82%
65%
79%
78%
74%
87%
k
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
55%
45%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SL (SN). What is you preferred language? (SINGLE CODE)
Base : All respondents in Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
~o
~p
q
~r
Unweighted total
491
232
259
59
66
133
233
102
82
65
67
110
146
113
122
-
-
491
-
Effective Weighted Sample
313
150
163
39
47
94
156
63
53
41
44
69
95
73
86
-
-
313
-
Total
125
59
66
18
22
44
41
22
19
17
22
26
34
23
43
-
-
125
-
47%
53%
**
**
35%
33%
18%
**
**
**
21%
27%
18%
34%
-%
-%
100%
-%
PREFERRED LANGUAGE FOR THOSE WHO CAN SPEAK OR WRITE IN WELSH
English
21
10
11
**
**
8
7
2
**
**
**
6
7
3
5
-
-
21
-
16%
16%
16%
**
**
18%
18%
10%
**
**
**
23%
19%
15%
11%
-%
-%
16%
-%
n
47%
53%
**
**
38%
36%
11%
**
**
**
30%
32%
16%
22%
-%
-%
100%
-%
Welsh
5
2
3
**
**
1
2
1
**
**
**
2
1
1
1
-
-
5
-
4%
3%
4%
**
**
2%
5%
5%
**
**
**
6%
4%
4%
2%
-%
-%
4%
-%
44%
56%
**
**
22%
48%
25%
**
**
**
33%
30%
21%
17%
-%
-%
100%
-%
Don't know
2
-
2
**
**
1
-
1
**
**
**
-
1
-
1
-
-
2
-
1%
-%
2%
**
**
1%
-%
4%
**
**
**
-%
2%
-%
2%
-%
-%
1%
-%
-%
100%
**
**
40%
-%
60%
**
**
**
-%
40%
-%
60%
-%
-%
100%
-%
CANNOT SPEAK OR WRITE IN
WELSH
99
47
51
**
**
34
32
18
**
**
**
19
25
18
36
-
-
99
-
79%
80%
77%
**
**
79%
77%
81%
**
**
**
71%
75%
81%
85%
-%
-%
79%
-%
k
48%
52%
**
**
35%
32%
18%
**
**
**
19%
26%
18%
37%
-%
-%
100%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SL (SN). What is you preferred language? (SINGLE CODE)
Base : All respondents in Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
491
-
-
-
-
-
-
-
-
-
252
239
197
294
359
132
Effective Weighted Sample
313
-
-
-
-
-
-
-
-
-
209
202
137
204
220
99
Total
125
-
-
-
-
-
-
-
-
-
99
26
69
56
78
47
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
55%
45%
62%
38%
PREFERRED LANGUAGE FOR THOSE WHO CAN SPEAK OR WRITE IN WELSH
English
21
-
-
-
-
-
-
-
-
-
15
5
11
10
15
5
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
15%
21%
15%
18%
20%
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
74%
26%
51%
49%
75%
25%
Welsh
5
-
-
-
-
-
-
-
-
-
1
4
3
2
4
*
4%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
14%
4%
4%
6%
*%
j
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
21%
79%
55%
45%
95%
5%
Don't know
2
-
-
-
-
-
-
-
-
-
2
-
2
-
1
1
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
-%
2%
-%
1%
2%
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
100%
-%
40%
60%
CANNOT SPEAK OR WRITE IN WELSH
99
-
-
-
-
-
-
-
-
-
81
17
54
44
57
41
79%
-%
-%
-%
-%
-%
-%
-%
-%
-%
82%
65%
79%
78%
74%
87%
k
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
55%
45%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
A standard DVD player
1484
692
792
237
241
552
453
228
158
157
291
379
438
281
385
1246
126
66
46
58%
57%
60%
62%
54%
63%
54%
50%
57%
57%
62%
60%
58%
61%
57%
59%
57%
53%
65%
df
df
g
opq
47%
53%
16%
16%
37%
31%
15%
11%
11%
20%
26%
30%
19%
26%
84%
8%
4%
3%
Video games console connected to
a TV (e.g. Sony PlayStation,
Nintendo Wii or Microsoft Xbox)
1190
560
629
277
258
528
128
159
125
124
286
308
372
232
277
996
97
62
35
47%
46%
48%
73%
58%
60%
15%
35%
45%
45%
61%
48%
50%
50%
41%
47%
44%
49%
50%
def
f
f
g
g
ghi
n
n
n
47%
53%
23%
22%
44%
11%
13%
10%
10%
24%
26%
31%
19%
23%
84%
8%
5%
3%
An MP3 player/iPod
872
432
441
195
179
380
119
81
68
94
254
275
273
162
163
722
82
39
29
34%
35%
33%
51%
40%
43%
14%
18%
24%
34%
54%
43%
36%
35%
24%
34%
37%
31%
42%
def
f
f
g
gh
ghi
lmn
n
n
oq
49%
51%
22%
21%
44%
14%
9%
8%
11%
29%
31%
31%
19%
19%
83%
9%
4%
3%
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo
eReader, Nook eReader)
621
306
314
90
97
267
166
41
51
64
201
225
182
115
98
524
47
31
19
24%
25%
24%
24%
22%
30%
20%
9%
18%
23%
43%
35%
24%
25%
14%
25%
21%
24%
28%
cdf
g
g
ghi
lmn
n
n
p
49%
51%
15%
16%
43%
27%
7%
8%
10%
32%
36%
29%
19%
16%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Handheld/ portable games player
(e.g. Nintendo DS, Sony PSP)
608
263
346
131
130
295
53
65
73
68
145
149
190
129
141
513
46
34
15
24%
22%
26%
34%
29%
34%
6%
14%
26%
25%
31%
23%
25%
28%
21%
24%
21%
27%
21%
a
f
f
f
g
g
g
n
n
pr
43%
57%
21%
21%
48%
9%
11%
12%
11%
24%
24%
31%
21%
23%
84%
8%
6%
2%
A Blu Ray DVD player
543
304
239
100
110
222
111
41
43
61
157
190
167
102
84
471
33
26
12
21%
25%
18%
26%
25%
25%
13%
9%
16%
22%
33%
30%
22%
22%
12%
22%
15%
21%
18%
b
f
f
f
g
gh
ghi
lmn
n
n
pr
56%
44%
18%
20%
41%
20%
8%
8%
11%
29%
35%
31%
19%
15%
87%
6%
5%
2%
None of these
468
225
243
29
64
109
266
150
51
47
38
78
126
84
177
388
42
27
11
18%
18%
18%
8%
14%
12%
32%
33%
18%
17%
8%
12%
17%
18%
26%
18%
19%
21%
16%
c
c
cde
hij
j
j
k
k
klm
r
48%
52%
6%
14%
23%
57%
32%
11%
10%
8%
17%
27%
18%
38%
83%
9%
6%
2%
Don't know
8
5
4
-
-
3
5
*
2
1
-
1
5
1
1
8
*
*
*
*%
*%
*%
-%
-%
*%
1%
*%
1%
*%
-%
*%
1%
*%
*%
*%
*%
*%
*%
57%
43%
-%
-%
37%
63%
3%
25%
6%
-%
9%
58%
13%
9%
93%
2%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
A standard DVD player
1484
152
205
150
106
108
145
146
78
155
1271
213
865
619
949
535
58%
47%
59%
68%
60%
49%
61%
70%
73%
55%
58%
63%
61%
56%
61%
54%
ae
abei
ae
ae
abdefi
abdefi
m
o
10%
14%
10%
7%
7%
10%
10%
5%
10%
86%
14%
58%
42%
64%
36%
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
1190
107
163
119
86
111
116
101
56
137
1035
155
817
373
729
461
47%
33%
47%
54%
49%
50%
49%
48%
53%
48%
47%
45%
57%
34%
47%
47%
a
a
a
a
a
a
a
a
m
9%
14%
10%
7%
9%
10%
8%
5%
12%
87%
13%
69%
31%
61%
39%
An MP3 player/iPod
872
79
144
91
51
57
90
71
49
90
770
102
617
255
577
296
34%
25%
42%
41%
29%
26%
38%
34%
46%
32%
35%
30%
43%
23%
37%
30%
adei
adei
ade
a
adegi
k
m
o
9%
16%
10%
6%
7%
10%
8%
6%
10%
88%
12%
71%
29%
66%
34%
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, Nook
eReader)
621
52
99
70
39
46
55
59
38
66
522
98
443
178
424
197
24%
16%
29%
32%
22%
21%
23%
28%
36%
23%
24%
29%
31%
16%
27%
20%
a
adefi
a
adefi
j
m
o
8%
16%
11%
6%
7%
9%
9%
6%
11%
84%
16%
71%
29%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
608
76
80
66
34
53
49
48
39
68
540
69
424
184
373
235
24%
23%
23%
30%
19%
24%
21%
23%
36%
24%
25%
20%
30%
17%
24%
24%
df
abdefgi
k
m
12%
13%
11%
6%
9%
8%
8%
6%
11%
89%
11%
70%
30%
61%
39%
A Blu Ray DVD player
543
56
99
58
41
26
63
44
33
51
484
59
367
176
355
187
21%
18%
29%
26%
23%
12%
27%
21%
31%
18%
22%
17%
26%
16%
23%
19%
aei
aei
e
aei
e
adegi
k
m
o
10%
18%
11%
8%
5%
12%
8%
6%
9%
89%
11%
68%
32%
65%
35%
None of these
468
95
51
20
28
54
44
26
10
60
409
59
183
283
264
205
18%
29%
15%
9%
16%
24%
18%
13%
10%
21%
19%
17%
13%
25%
17%
21%
bcdfghi
ch
bcdgh
ch
cgh
l
n
20%
11%
4%
6%
11%
9%
6%
2%
13%
87%
13%
39%
61%
56%
44%
Don't know
8
4
1
1
1
2
-
-
-
-
7
1
4
5
5
4
*%
1%
*%
*%
*%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
43%
12%
9%
6%
23%
-%
-%
-%
-%
87%
13%
46%
54%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
A standard DVD player
1242
576
666
194
208
445
396
201
143
139
234
314
367
231
330
1044
106
56
36
49%
47%
50%
51%
46%
51%
48%
44%
51%
50%
50%
49%
49%
50%
49%
49%
48%
44%
51%
46%
54%
16%
17%
36%
32%
16%
11%
11%
19%
25%
30%
19%
27%
84%
9%
4%
3%
Video games console connected to
a TV (e.g. Sony PlayStation,
Nintendo Wii or Microsoft Xbox)
678
403
275
215
161
243
59
90
69
69
146
173
223
128
154
573
53
37
15
27%
33%
21%
56%
36%
28%
7%
20%
25%
25%
31%
27%
30%
28%
23%
27%
24%
29%
22%
b
def
ef
f
g
n
n
r
r
59%
41%
32%
24%
36%
9%
13%
10%
10%
22%
26%
33%
19%
23%
85%
8%
5%
2%
An MP3 player/iPod
604
315
289
167
138
223
76
65
38
62
170
196
184
113
110
498
60
28
18
24%
26%
22%
44%
31%
25%
9%
14%
14%
23%
36%
31%
25%
24%
16%
23%
27%
22%
26%
b
def
ef
f
gh
ghi
lmn
n
n
52%
48%
28%
23%
37%
13%
11%
6%
10%
28%
32%
31%
19%
18%
82%
10%
5%
3%
A Blu Ray DVD player
443
256
187
81
97
177
87
37
35
53
131
157
139
82
64
386
26
21
9
17%
21%
14%
21%
22%
20%
10%
8%
13%
19%
28%
25%
18%
18%
9%
18%
12%
17%
13%
b
f
f
f
g
gh
ghi
lmn
n
n
pr
58%
42%
18%
22%
40%
20%
8%
8%
12%
30%
35%
31%
19%
15%
87%
6%
5%
2%
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo
eReader, Nook eReader)
431
185
246
57
74
176
124
31
44
46
139
158
136
72
64
358
36
23
14
17%
15%
19%
15%
17%
20%
15%
7%
16%
17%
30%
25%
18%
16%
9%
17%
16%
18%
20%
a
cf
g
g
ghi
lmn
n
n
43%
57%
13%
17%
41%
29%
7%
10%
11%
32%
37%
32%
17%
15%
83%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Handheld/ portable games player
(e.g. Nintendo DS, Sony PSP)
257
146
111
79
73
90
15
32
30
28
55
54
84
54
65
220
17
16
4
10%
12%
8%
21%
16%
10%
2%
7%
11%
10%
12%
8%
11%
12%
10%
10%
8%
13%
6%
b
ef
ef
f
g
r
pr
57%
43%
31%
29%
35%
6%
12%
12%
11%
21%
21%
33%
21%
25%
86%
7%
6%
2%
None of these
669
304
365
51
96
205
317
179
75
72
76
124
187
118
236
555
59
36
18
26%
25%
28%
13%
22%
23%
38%
39%
27%
26%
16%
19%
25%
25%
35%
26%
27%
29%
26%
c
c
cde
hij
j
j
k
k
klm
45%
55%
8%
14%
31%
47%
27%
11%
11%
11%
19%
28%
18%
35%
83%
9%
5%
3%
Don't know
12
6
6
1
-
6
6
1
2
1
2
1
8
2
1
11
*
*
1
*%
*%
*%
*%
-%
1%
1%
*%
1%
*%
*%
*%
1%
*%
*%
1%
*%
*%
1%
n
49%
51%
9%
-%
46%
45%
11%
17%
6%
12%
9%
62%
16%
6%
90%
3%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
A standard DVD player
1242
132
175
123
92
95
124
122
60
121
1063
179
717
525
791
451
49%
41%
51%
56%
52%
43%
52%
58%
56%
43%
48%
53%
50%
47%
51%
46%
a
aei
ai
ai
aei
aei
o
11%
14%
10%
7%
8%
10%
10%
5%
10%
86%
14%
58%
42%
64%
36%
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
678
65
93
72
53
68
71
48
32
71
596
82
469
209
419
259
27%
20%
27%
33%
30%
31%
30%
23%
30%
25%
27%
24%
33%
19%
27%
26%
ag
a
a
a
a
m
10%
14%
11%
8%
10%
10%
7%
5%
10%
88%
12%
69%
31%
62%
38%
An MP3 player/iPod
604
54
103
67
33
37
64
44
34
62
539
65
431
173
399
205
24%
17%
30%
30%
19%
17%
27%
21%
32%
22%
24%
19%
30%
16%
26%
21%
adeg
adegi
ade
adegi
k
m
o
9%
17%
11%
6%
6%
11%
7%
6%
10%
89%
11%
71%
29%
66%
34%
A Blu Ray DVD player
443
48
72
46
34
18
59
38
26
45
396
47
303
139
284
159
17%
15%
21%
21%
19%
8%
25%
18%
25%
16%
18%
14%
21%
13%
18%
16%
e
e
e
e
aei
e
aei
e
k
m
11%
16%
10%
8%
4%
13%
8%
6%
10%
89%
11%
69%
31%
64%
36%
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, Nook
eReader)
431
39
64
53
29
31
39
35
27
42
361
70
307
124
291
141
17%
12%
18%
24%
16%
14%
16%
17%
26%
15%
16%
21%
22%
11%
19%
14%
adefi
adefgi
j
m
o
9%
15%
12%
7%
7%
9%
8%
6%
10%
84%
16%
71%
29%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
257
35
29
31
14
23
24
15
18
30
228
29
182
75
153
104
10%
11%
8%
14%
8%
11%
10%
7%
17%
11%
10%
9%
13%
7%
10%
11%
bdg
bdefgi
m
14%
11%
12%
5%
9%
9%
6%
7%
12%
89%
11%
71%
29%
59%
41%
None of these
669
117
79
37
33
68
62
46
17
96
584
85
299
368
374
295
26%
36%
23%
17%
19%
31%
26%
22%
16%
34%
27%
25%
21%
33%
24%
30%
bcdfgh
cdgh
ch
bcdgh
l
n
17%
12%
6%
5%
10%
9%
7%
3%
14%
87%
13%
45%
55%
56%
44%
Don't know
12
4
1
2
1
3
-
-
-
1
10
2
6
6
7
5
*%
1%
*%
1%
*%
1%
-%
-%
-%
*%
*%
1%
*%
1%
*%
1%
30%
8%
13%
4%
25%
-%
-%
-%
9%
80%
20%
52%
48%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1755
832
923
403
368
763
221
251
197
215
365
371
553
397
434
1058
229
219
249
Effective Weighted Sample
1207
572
635
280
258
519
152
183
126
137
251
255
384
280
307
919
156
149
227
Total
1259
588
671
288
276
556
140
170
134
132
294
321
394
247
297
1057
99
67
36
47%
53%
23%
22%
44%
11%
13%
11%
11%
23%
25%
31%
20%
24%
84%
8%
5%
3%
Nintendo Wii/ Wii U
531
233
298
108
100
269
55
54
55
55
130
136
180
103
112
457
38
22
15
42%
40%
44%
37%
36%
48%
39%
32%
41%
41%
44%
42%
46%
42%
38%
43%
38%
33%
40%
cdf
g
n
q
44%
56%
20%
19%
51%
10%
10%
10%
10%
24%
26%
34%
19%
21%
86%
7%
4%
3%
XBox 360
440
222
218
119
94
201
26
59
42
48
98
98
134
94
114
367
39
24
11
35%
38%
32%
41%
34%
36%
19%
35%
31%
36%
33%
31%
34%
38%
38%
35%
39%
36%
30%
f
f
f
k
50%
50%
27%
21%
46%
6%
13%
10%
11%
22%
22%
30%
21%
26%
83%
9%
5%
2%
PlayStation 3
416
212
204
118
92
174
33
48
42
45
104
100
139
80
97
345
38
20
13
33%
36%
30%
41%
33%
31%
24%
28%
31%
34%
35%
31%
35%
32%
33%
33%
38%
30%
35%
b
ef
f
51%
49%
28%
22%
42%
8%
11%
10%
11%
25%
24%
33%
19%
23%
83%
9%
5%
3%
Nintendo DS/ DSi/ DS Lite/ 3DS
407
163
244
71
97
201
38
37
57
42
100
98
128
82
99
353
30
14
10
32%
28%
36%
25%
35%
36%
27%
22%
42%
32%
34%
30%
32%
33%
33%
33%
30%
21%
28%
a
c
cf
g
g
g
q
40%
60%
18%
24%
49%
9%
9%
14%
10%
25%
24%
31%
20%
24%
87%
7%
3%
3%
PlayStation 2
155
73
81
34
30
69
21
26
18
13
30
37
48
23
46
123
14
13
4
12%
12%
12%
12%
11%
12%
15%
15%
13%
10%
10%
12%
12%
9%
16%
12%
14%
19%
11%
m
or
47%
53%
22%
20%
45%
14%
17%
12%
9%
20%
24%
31%
15%
30%
80%
9%
8%
3%
XBox
104
42
63
29
20
44
12
13
11
11
27
26
37
17
24
87
12
3
2
8%
7%
9%
10%
7%
8%
8%
8%
8%
9%
9%
8%
9%
7%
8%
8%
12%
5%
6%
qr
40%
60%
27%
19%
42%
11%
12%
10%
11%
26%
25%
36%
17%
23%
84%
11%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1755
832
923
403
368
763
221
251
197
215
365
371
553
397
434
1058
229
219
249
Effective Weighted Sample
1207
572
635
280
258
519
152
183
126
137
251
255
384
280
307
919
156
149
227
Total
1259
588
671
288
276
556
140
170
134
132
294
321
394
247
297
1057
99
67
36
47%
53%
23%
22%
44%
11%
13%
11%
11%
23%
25%
31%
20%
24%
84%
8%
5%
3%
PlayStation Portable (PSP)/
PlayStation Vita
83
41
42
20
15
44
3
8
11
10
18
24
20
20
19
74
4
3
2
7%
7%
6%
7%
6%
8%
2%
5%
8%
7%
6%
7%
5%
8%
6%
7%
5%
4%
5%
f
f
50%
50%
25%
18%
53%
4%
9%
13%
11%
21%
29%
25%
24%
22%
89%
5%
3%
2%
PlayStation 4
61
37
24
14
12
32
3
8
2
6
14
20
18
16
7
44
10
5
2
5%
6%
4%
5%
4%
6%
2%
5%
2%
4%
5%
6%
4%
7%
2%
4%
11%
7%
4%
b
n
n
or
61%
39%
22%
20%
52%
6%
14%
4%
9%
23%
33%
29%
27%
11%
72%
17%
8%
3%
XBox One
28
16
13
7
6
15
*
3
3
*
7
5
10
9
3
26
1
*
1
2%
3%
2%
3%
2%
3%
*%
2%
2%
*%
3%
2%
3%
4%
1%
2%
1%
*%
4%
f
n
q
55%
45%
26%
20%
54%
*%
12%
9%
1%
26%
19%
37%
32%
12%
91%
3%
*%
5%
Other
15
7
8
6
3
6
1
6
3
1
1
2
3
4
6
13
1
*
1
1%
1%
1%
2%
1%
1%
*%
4%
2%
*%
*%
1%
1%
2%
2%
1%
1%
*%
2%
ij
48%
52%
39%
20%
37%
4%
40%
18%
3%
5%
11%
21%
28%
40%
87%
8%
2%
4%
Don't know
28
13
15
4
4
10
9
5
1
2
5
7
7
9
6
25
1
1
1
2%
2%
2%
1%
2%
2%
6%
3%
1%
1%
2%
2%
2%
3%
2%
2%
1%
1%
3%
cde
47%
53%
15%
16%
36%
33%
20%
4%
5%
17%
24%
24%
31%
21%
90%
3%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1755
97
109
130
117
119
124
117
127
118
1278
477
1078
677
1085
670
Effective Weighted Sample
1207
92
103
124
111
113
118
110
121
111
1013
209
747
491
717
490
Total
1259
129
168
123
88
113
125
103
60
147
1096
163
858
401
762
497
**
13%
10%
7%
9%
10%
8%
5%
12%
87%
13%
68%
32%
61%
39%
Nintendo Wii/ Wii U
531
**
86
60
41
56
41
49
23
45
464
67
376
155
332
199
42%
**
51%
49%
46%
50%
33%
47%
38%
31%
42%
41%
44%
39%
44%
40%
fi
fi
fi
fi
fi
**
16%
11%
8%
11%
8%
9%
4%
8%
87%
13%
71%
29%
63%
37%
XBox 360
440
**
60
42
31
40
54
40
24
45
384
57
304
137
273
167
35%
**
35%
34%
35%
35%
43%
39%
40%
30%
35%
35%
35%
34%
36%
34%
i
**
14%
9%
7%
9%
12%
9%
5%
10%
87%
13%
69%
31%
62%
38%
PlayStation 3
416
**
51
29
31
38
39
30
15
44
377
39
295
121
242
174
33%
**
30%
23%
35%
34%
31%
29%
25%
30%
34%
24%
34%
30%
32%
35%
k
**
12%
7%
7%
9%
9%
7%
4%
11%
91%
9%
71%
29%
58%
42%
Nintendo DS/ DSi/ DS Lite/ 3DS
407
**
67
46
22
43
26
34
22
40
354
53
273
134
262
145
32%
**
40%
38%
25%
38%
21%
33%
37%
27%
32%
33%
32%
33%
34%
29%
df
df
df
f
df
**
16%
11%
5%
11%
6%
8%
5%
10%
87%
13%
67%
33%
64%
36%
PlayStation 2
155
**
22
15
11
17
15
9
6
20
130
25
94
61
103
51
12%
**
13%
12%
13%
15%
12%
8%
9%
13%
12%
15%
11%
15%
14%
10%
l
**
14%
10%
7%
11%
10%
6%
4%
13%
84%
16%
61%
39%
67%
33%
XBox
104
**
6
12
7
8
9
10
8
17
87
17
71
33
66
38
8%
**
3%
10%
8%
7%
7%
10%
13%
12%
8%
11%
8%
8%
9%
8%
b
b
**
5%
12%
7%
8%
9%
10%
7%
16%
83%
17%
68%
32%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1755
97
109
130
117
119
124
117
127
118
1278
477
1078
677
1085
670
Effective Weighted Sample
1207
92
103
124
111
113
118
110
121
111
1013
209
747
491
717
490
Total
1259
129
168
123
88
113
125
103
60
147
1096
163
858
401
762
497
**
13%
10%
7%
9%
10%
8%
5%
12%
87%
13%
68%
32%
61%
39%
PlayStation Portable (PSP)/ PlayStation
Vita
83
**
23
7
9
3
5
3
3
10
76
7
62
21
54
29
7%
**
13%
6%
10%
2%
4%
3%
4%
7%
7%
4%
7%
5%
7%
6%
efgh
eg
**
27%
9%
11%
3%
6%
3%
3%
12%
92%
8%
75%
25%
66%
34%
PlayStation 4
61
**
3
4
5
5
6
7
4
7
51
10
42
19
42
19
5%
**
1%
3%
6%
4%
5%
7%
7%
5%
5%
6%
5%
5%
5%
4%
b
**
4%
7%
9%
8%
10%
12%
7%
12%
83%
17%
68%
32%
68%
32%
XBox One
28
**
6
1
2
2
5
1
8
1
25
4
22
6
18
10
2%
**
3%
1%
2%
2%
4%
1%
14%
1%
2%
2%
3%
2%
2%
2%
bcdefgi
**
20%
3%
7%
7%
17%
3%
29%
5%
87%
13%
77%
23%
64%
36%
Other
15
**
1
2
1
1
1
-
1
6
15
*
8
7
7
8
1%
**
1%
1%
2%
1%
*%
-%
2%
4%
1%
*%
1%
2%
1%
2%
g
**
9%
11%
10%
7%
4%
-%
7%
39%
97%
3%
55%
45%
46%
54%
Don't know
28
**
5
3
1
2
4
4
1
3
25
3
12
16
14
14
2%
**
3%
3%
2%
1%
3%
4%
2%
2%
2%
2%
1%
4%
2%
3%
l
**
18%
12%
5%
6%
15%
14%
5%
12%
91%
9%
42%
58%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1755
832
923
403
368
763
221
251
197
215
365
371
553
397
434
1058
229
219
249
Effective Weighted Sample
1207
572
635
280
258
519
152
183
126
137
251
255
384
280
307
919
156
149
227
Total
1259
588
671
288
276
556
140
170
134
132
294
321
394
247
297
1057
99
67
36
47%
53%
23%
22%
44%
11%
13%
11%
11%
23%
25%
31%
20%
24%
84%
8%
5%
3%
Online gaming
340
207
133
119
78
121
23
44
43
37
64
87
109
75
69
274
38
19
9
27%
35%
20%
41%
28%
22%
16%
26%
32%
28%
22%
27%
28%
30%
23%
26%
39%
29%
24%
b
def
ef
j
or
61%
39%
35%
23%
35%
7%
13%
13%
11%
19%
26%
32%
22%
20%
80%
11%
6%
3%
Watching DVDs/ Blu Ray DVDs
263
148
115
90
62
103
8
29
27
36
62
71
80
61
52
221
22
10
10
21%
25%
17%
31%
23%
18%
6%
17%
20%
27%
21%
22%
20%
25%
17%
21%
22%
15%
28%
b
def
f
f
g
n
oq
56%
44%
34%
24%
39%
3%
11%
10%
14%
24%
27%
30%
23%
20%
84%
8%
4%
4%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go
231
123
108
71
62
84
13
25
22
29
64
63
77
44
47
196
19
9
7
18%
21%
16%
25%
23%
15%
9%
15%
16%
22%
22%
20%
19%
18%
16%
19%
19%
13%
20%
b
ef
ef
53%
47%
31%
27%
37%
6%
11%
10%
12%
28%
27%
33%
19%
21%
85%
8%
4%
3%
Browsing the web/ internet
185
110
75
66
46
59
14
21
25
20
36
34
71
32
48
153
17
9
6
15%
19%
11%
23%
17%
11%
10%
12%
18%
15%
12%
11%
18%
13%
16%
14%
18%
13%
15%
b
ef
e
k
60%
40%
36%
25%
32%
8%
11%
13%
11%
19%
18%
39%
17%
26%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1755
832
923
403
368
763
221
251
197
215
365
371
553
397
434
1058
229
219
249
Effective Weighted Sample
1207
572
635
280
258
519
152
183
126
137
251
255
384
280
307
919
156
149
227
Total
1259
588
671
288
276
556
140
170
134
132
294
321
394
247
297
1057
99
67
36
47%
53%
23%
22%
44%
11%
13%
11%
11%
23%
25%
31%
20%
24%
84%
8%
5%
3%
Watching purchased TV
programmes/ films online or
downloads, either via pay per view
services (e.g. Playstation Movies,
Blinkbox) or via a 'standalone'
subscription service (e.g. LoveFilm
Instant, Netflix)
134
81
53
44
40
43
7
12
18
17
32
41
41
25
27
116
9
5
4
11%
14%
8%
15%
15%
8%
5%
7%
13%
13%
11%
13%
10%
10%
9%
11%
9%
8%
11%
b
ef
ef
60%
40%
33%
30%
32%
5%
9%
13%
12%
24%
30%
31%
19%
20%
86%
7%
4%
3%
Watching short video clips online
(e.g. YouTube or Dailymotion)
109
71
38
41
25
36
7
7
14
16
17
23
44
22
20
91
10
3
5
9%
12%
6%
14%
9%
6%
5%
4%
10%
12%
6%
7%
11%
9%
7%
9%
10%
5%
12%
b
ef
g
gj
q
65%
35%
37%
23%
33%
6%
7%
12%
15%
15%
21%
40%
20%
19%
83%
10%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1755
832
923
403
368
763
221
251
197
215
365
371
553
397
434
1058
229
219
249
Effective Weighted Sample
1207
572
635
280
258
519
152
183
126
137
251
255
384
280
307
919
156
149
227
Total
1259
588
671
288
276
556
140
170
134
132
294
321
394
247
297
1057
99
67
36
47%
53%
23%
22%
44%
11%
13%
11%
11%
23%
25%
31%
20%
24%
84%
8%
5%
3%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube or on other sites
e.g. Vimeo, South Park Studios)
92
63
29
29
28
30
5
8
10
13
21
18
31
18
25
76
9
4
3
7%
11%
4%
10%
10%
5%
4%
5%
8%
10%
7%
6%
8%
7%
8%
7%
9%
6%
7%
b
ef
ef
68%
32%
32%
30%
33%
5%
9%
11%
14%
23%
20%
34%
20%
27%
83%
9%
4%
3%
Watching 'live' TV programmes/
content via your internet connection
62
43
19
23
16
20
3
3
8
8
10
15
19
12
16
51
7
1
2
5%
7%
3%
8%
6%
4%
2%
2%
6%
6%
3%
5%
5%
5%
5%
5%
7%
2%
7%
b
ef
q
q
69%
31%
37%
26%
32%
5%
6%
12%
12%
17%
25%
30%
19%
26%
82%
11%
2%
4%
Other
1
1
-
-
-
1
-
1
-
-
-
-
-
-
1
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
1%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
100%
-%
-%
-%
100%
-%
100%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
None of these
638
256
383
98
135
315
90
89
64
62
163
156
189
124
169
545
43
35
16
51%
44%
57%
34%
49%
57%
65%
52%
47%
47%
56%
49%
48%
50%
57%
52%
43%
52%
43%
a
c
cd
cd
l
r
40%
60%
15%
21%
49%
14%
14%
10%
10%
26%
25%
30%
19%
26%
85%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1755
832
923
403
368
763
221
251
197
215
365
371
553
397
434
1058
229
219
249
Effective Weighted Sample
1207
572
635
280
258
519
152
183
126
137
251
255
384
280
307
919
156
149
227
Total
1259
588
671
288
276
556
140
170
134
132
294
321
394
247
297
1057
99
67
36
47%
53%
23%
22%
44%
11%
13%
11%
11%
23%
25%
31%
20%
24%
84%
8%
5%
3%
Don't know
33
11
21
6
3
15
9
5
4
6
5
9
10
6
8
29
1
1
2
3%
2%
3%
2%
1%
3%
6%
3%
3%
4%
2%
3%
3%
3%
3%
3%
1%
1%
6%
cde
opq
35%
65%
19%
8%
46%
27%
16%
12%
17%
16%
27%
30%
19%
24%
88%
2%
3%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1755
97
109
130
117
119
124
117
127
118
1278
477
1078
677
1085
670
Effective Weighted Sample
1207
92
103
124
111
113
118
110
121
111
1013
209
747
491
717
490
Total
1259
129
168
123
88
113
125
103
60
147
1096
163
858
401
762
497
**
13%
10%
7%
9%
10%
8%
5%
12%
87%
13%
68%
32%
61%
39%
Online gaming
340
**
40
29
29
23
44
28
16
23
300
41
240
101
223
117
27%
**
24%
24%
32%
21%
35%
27%
27%
16%
27%
25%
28%
25%
29%
24%
ei
cei
i
o
**
12%
9%
8%
7%
13%
8%
5%
7%
88%
12%
70%
30%
66%
34%
Watching DVDs/ Blu Ray DVDs
263
**
45
34
31
12
25
19
14
25
225
38
199
64
174
89
21%
**
27%
28%
35%
10%
20%
18%
24%
17%
20%
24%
23%
16%
23%
18%
e
e
efgi
e
e
m
o
**
17%
13%
12%
4%
9%
7%
5%
9%
85%
15%
76%
24%
66%
34%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go
231
**
51
24
20
10
23
16
13
30
202
29
167
64
142
89
18%
**
30%
20%
23%
9%
18%
16%
22%
20%
18%
18%
19%
16%
19%
18%
efg
e
e
e
e
e
**
22%
11%
9%
4%
10%
7%
6%
13%
87%
13%
72%
28%
61%
39%
Browsing the web/ internet
185
**
30
25
14
17
20
9
7
16
163
22
123
62
108
77
15%
**
18%
20%
15%
15%
16%
8%
12%
11%
15%
14%
14%
15%
14%
15%
g
g
**
16%
13%
7%
9%
11%
5%
4%
9%
88%
12%
67%
33%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1755
97
109
130
117
119
124
117
127
118
1278
477
1078
677
1085
670
Effective Weighted Sample
1207
92
103
124
111
113
118
110
121
111
1013
209
747
491
717
490
Total
1259
129
168
123
88
113
125
103
60
147
1096
163
858
401
762
497
**
13%
10%
7%
9%
10%
8%
5%
12%
87%
13%
68%
32%
61%
39%
Watching purchased TV programmes/
films online or downloads, either via pay
per view services (e.g. Playstation Movies,
Blinkbox) or via a 'standalone' subscription
service (e.g. LoveFilm Instant, Netflix)
134
**
23
19
20
3
13
7
4
11
117
17
97
37
81
54
11%
**
14%
16%
22%
3%
10%
7%
7%
7%
11%
10%
11%
9%
11%
11%
e
egh
efghi
e
**
17%
14%
15%
2%
10%
5%
3%
8%
87%
13%
72%
28%
60%
40%
Watching short video clips online (e.g.
YouTube or Dailymotion)
109
**
17
17
15
7
7
6
2
8
95
13
76
33
64
44
9%
**
10%
14%
17%
7%
6%
6%
3%
5%
9%
8%
9%
8%
8%
9%
h
fhi
efghi
**
16%
15%
13%
7%
7%
6%
2%
7%
88%
12%
70%
30%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1755
97
109
130
117
119
124
117
127
118
1278
477
1078
677
1085
670
Effective Weighted Sample
1207
92
103
124
111
113
118
110
121
111
1013
209
747
491
717
490
Total
1259
129
168
123
88
113
125
103
60
147
1096
163
858
401
762
497
**
13%
10%
7%
9%
10%
8%
5%
12%
87%
13%
68%
32%
61%
39%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on YouTube channels such as
Channel 4, Jamie Oliver's Foodtube or on
other sites e.g. Vimeo, South Park
Studios)
92
**
12
18
12
3
7
3
2
9
78
14
68
24
58
34
7%
**
7%
14%
14%
3%
6%
3%
3%
6%
7%
8%
8%
6%
8%
7%
efghi
efgh
**
13%
19%
13%
4%
8%
3%
2%
10%
85%
15%
74%
26%
63%
37%
Watching 'live' TV programmes/ content
via your internet connection
62
**
9
12
6
4
2
2
1
8
54
8
41
21
38
24
5%
**
5%
9%
6%
3%
2%
2%
2%
5%
5%
5%
5%
5%
5%
5%
efgh
**
14%
19%
9%
6%
3%
4%
2%
13%
88%
12%
67%
33%
61%
39%
Other
1
**
-
-
-
-
-
-
-
1
1
-
-
1
-
1
*%
**
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
-%
*%
-%
*%
**
-%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
100%
-%
100%
None of these
638
**
80
65
38
68
59
55
26
94
559
79
424
214
370
268
51%
**
48%
53%
43%
60%
47%
53%
43%
64%
51%
49%
49%
53%
49%
54%
dh
bdfh
**
13%
10%
6%
11%
9%
9%
4%
15%
88%
12%
66%
34%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1755
97
109
130
117
119
124
117
127
118
1278
477
1078
677
1085
670
Effective Weighted Sample
1207
92
103
124
111
113
118
110
121
111
1013
209
747
491
717
490
Total
1259
129
168
123
88
113
125
103
60
147
1096
163
858
401
762
497
**
13%
10%
7%
9%
10%
8%
5%
12%
87%
13%
68%
32%
61%
39%
Don't know
33
**
-
1
2
4
2
7
3
1
30
3
20
13
15
18
3%
**
-%
1%
2%
4%
2%
7%
4%
1%
3%
2%
2%
3%
2%
4%
b
bci
b
**
-%
4%
5%
13%
7%
21%
8%
4%
90%
10%
61%
39%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
~n
o
~p
~q
r
Unweighted total
645
279
366
89
101
244
211
50
65
77
187
215
215
123
92
364
90
88
103
Effective Weighted Sample
416
183
233
62
63
156
140
35
39
46
123
132
143
84
64
308
62
56
94
Total
431
185
246
57
74
176
124
31
44
46
139
158
136
72
64
358
36
23
14
43%
57%
**
17%
41%
29%
**
**
**
32%
37%
32%
17%
**
83%
**
**
3%
Yes
189
82
107
**
26
88
46
**
**
**
66
73
62
30
**
154
**
**
6
44%
44%
44%
**
35%
50%
37%
**
**
**
47%
46%
46%
42%
**
43%
**
**
40%
df
43%
57%
**
14%
46%
24%
**
**
**
35%
38%
33%
16%
**
81%
**
**
3%
No
205
91
114
**
41
80
61
**
**
**
63
76
60
36
**
171
**
**
7
47%
49%
46%
**
55%
45%
49%
**
**
**
45%
48%
44%
49%
**
48%
**
**
52%
44%
56%
**
20%
39%
30%
**
**
**
31%
37%
29%
17%
**
84%
**
**
4%
Don't know
38
13
25
**
7
9
17
**
**
**
10
10
14
7
**
32
**
**
1
9%
7%
10%
**
10%
5%
14%
**
**
**
7%
6%
10%
9%
**
9%
**
**
8%
e
34%
66%
**
20%
23%
46%
**
**
**
26%
25%
37%
17%
**
86%
**
**
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
645
29
42
56
38
30
42
38
57
32
448
197
403
242
441
204
Effective Weighted Sample
416
28
39
53
36
27
39
35
54
30
337
81
266
166
278
138
Total
431
39
64
53
29
31
39
35
27
42
361
70
307
124
291
141
**
**
**
**
**
**
**
**
**
84%
16%
71%
29%
67%
33%
Yes
189
**
**
**
**
**
**
**
**
**
160
29
147
41
118
71
44%
**
**
**
**
**
**
**
**
**
44%
41%
48%
33%
41%
51%
m
**
**
**
**
**
**
**
**
**
85%
15%
78%
22%
62%
38%
No
205
**
**
**
**
**
**
**
**
**
168
36
137
67
148
57
47%
**
**
**
**
**
**
**
**
**
47%
52%
45%
54%
51%
41%
**
**
**
**
**
**
**
**
**
82%
18%
67%
33%
72%
28%
Don't know
38
**
**
**
**
**
**
**
**
**
32
5
22
16
25
12
9%
**
**
**
**
**
**
**
**
**
9%
7%
7%
13%
9%
9%
**
**
**
**
**
**
**
**
**
86%
14%
59%
41%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Can use to make and receive calls
2058
977
1081
265
299
731
762
294
211
226
428
583
625
375
472
1726
182
96
54
81%
80%
82%
70%
67%
83%
92%
65%
76%
82%
91%
91%
83%
81%
69%
81%
82%
76%
77%
cd
cde
g
g
ghi
lmn
n
n
qr
47%
53%
13%
15%
36%
37%
14%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Can receive but not make calls/
incoming only
49
29
20
9
14
20
6
10
6
10
7
12
13
11
12
43
1
1
3
2%
2%
2%
2%
3%
2%
1%
2%
2%
3%
1%
2%
2%
2%
2%
2%
1%
1%
5%
f
f
f
opq
59%
41%
18%
30%
41%
12%
21%
12%
20%
14%
24%
27%
22%
25%
88%
3%
2%
7%
Line not working properly/ needs to
be repaired
23
6
17
7
7
8
1
7
3
3
4
3
9
3
8
21
-
1
1
1%
1%
1%
2%
2%
1%
*%
2%
1%
1%
1%
*%
1%
1%
1%
1%
-%
1%
1%
a
f
f
f
27%
73%
29%
30%
36%
6%
32%
14%
15%
16%
13%
39%
11%
37%
92%
-%
5%
3%
No, do not have landline phone
409
205
204
101
126
119
63
142
58
37
31
40
105
77
187
332
37
27
12
16%
17%
15%
26%
28%
14%
8%
31%
21%
13%
7%
6%
14%
16%
28%
16%
17%
22%
17%
ef
ef
f
hij
ij
j
k
k
klm
o
50%
50%
25%
31%
29%
15%
35%
14%
9%
8%
10%
26%
19%
46%
81%
9%
7%
3%
Don't know
*
*
*
-
*
*
-
-
-
-
-
*
*
-
-
-
-
*
*
*%
*%
*%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
-%
*%
*%
38%
62%
-%
38%
62%
-%
-%
-%
-%
-%
38%
62%
-%
-%
-%
-%
62%
38%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
110
48
62
*
*
5
104
50
14
3
1
13
19
22
56
88
14
6
3
4%
4%
5%
*%
*%
1%
13%
11%
5%
1%
*%
2%
3%
5%
8%
4%
6%
4%
4%
cde
hij
ij
kl
klm
43%
57%
*%
*%
5%
95%
45%
12%
3%
1%
12%
18%
20%
51%
80%
12%
5%
3%
FIXED & MOBILE
2020
964
1055
280
321
754
665
262
207
236
437
584
627
367
437
1702
170
92
55
80%
79%
80%
73%
72%
86%
80%
58%
74%
85%
93%
92%
83%
79%
64%
80%
77%
74%
79%
cdf
cd
g
gh
ghi
lmn
mn
n
q
48%
52%
14%
16%
37%
33%
13%
10%
12%
22%
29%
31%
18%
22%
84%
8%
5%
3%
MOBILE ONLY
401
199
202
101
124
119
58
135
57
37
31
40
105
75
181
328
34
27
12
16%
16%
15%
26%
28%
14%
7%
30%
20%
13%
7%
6%
14%
16%
27%
15%
16%
22%
17%
ef
ef
f
hij
ij
j
k
k
klm
op
50%
50%
25%
31%
30%
14%
34%
14%
9%
8%
10%
26%
19%
45%
82%
9%
7%
3%
ALL FIXED
2130
1012
1117
280
321
759
769
312
220
239
438
597
647
388
493
1790
184
98
58
84%
83%
85%
74%
72%
86%
92%
69%
79%
87%
93%
94%
86%
84%
72%
84%
83%
78%
83%
cd
cde
g
gh
ghi
lmn
n
n
q
48%
52%
13%
15%
36%
36%
15%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
ALL MOBILE
2421
1164
1257
381
444
873
723
397
264
273
468
624
732
442
618
2030
205
119
67
95%
96%
95%
100%
99%
99%
87%
87%
95%
99%
100%
98%
97%
95%
91%
96%
92%
95%
96%
f
f
f
g
gh
gh
mn
mn
n
p
p
48%
52%
16%
18%
36%
30%
16%
11%
11%
19%
26%
30%
18%
26%
84%
8%
5%
3%
NEITHER
8
6
2
-
2
1
5
7
1
-
-
-
1
1
6
5
3
*
*
*%
*%
*%
-%
1%
*%
1%
2%
*%
-%
-%
-%
*%
*%
1%
*%
1%
*%
*%
e
ij
kl
or
73%
27%
-%
29%
7%
64%
85%
8%
-%
-%
-%
10%
14%
75%
58%
38%
3%
1%
MOBILE ONLY NO FIXED
BROADBAND
280
139
142
62
73
91
55
102
43
21
16
21
60
54
146
227
24
21
9
11%
11%
11%
16%
16%
10%
7%
22%
16%
8%
3%
3%
8%
12%
21%
11%
11%
16%
13%
ef
ef
f
hij
ij
j
k
kl
klm
op
49%
51%
22%
26%
32%
19%
36%
15%
8%
6%
7%
21%
19%
52%
81%
9%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Can use to make and receive calls
2058
249
307
192
131
181
202
168
85
211
1764
294
1169
888
1329
729
81%
77%
89%
87%
74%
82%
85%
81%
80%
74%
80%
86%
82%
80%
86%
74%
adeghi
adghi
di
adi
j
o
12%
15%
9%
6%
9%
10%
8%
4%
10%
86%
14%
57%
43%
65%
35%
Can receive but not make calls/ incoming
only
49
27
2
4
3
1
-
3
-
3
46
3
35
13
18
31
2%
8%
1%
2%
2%
*%
-%
2%
-%
1%
2%
1%
2%
1%
1%
3%
bcdefghi
fh
fh
m
n
55%
4%
8%
6%
1%
-%
7%
-%
6%
94%
6%
72%
28%
36%
64%
Line not working properly/ needs to be
repaired
23
4
-
1
5
1
2
3
*
4
23
*
13
10
8
15
1%
1%
-%
1%
3%
*%
1%
2%
*%
1%
1%
*%
1%
1%
1%
2%
beh
k
n
19%
-%
5%
22%
4%
10%
14%
2%
16%
99%
1%
58%
42%
34%
66%
No, do not have landline phone
409
42
37
22
39
38
34
33
21
67
366
43
208
200
197
212
16%
13%
11%
10%
22%
17%
14%
16%
20%
23%
17%
13%
15%
18%
13%
21%
abcf
bc
abc
abcfg
k
l
n
10%
9%
5%
9%
9%
8%
8%
5%
16%
90%
10%
51%
49%
48%
52%
Don't know
*
-
-
-
-
-
-
-
-
-
-
*
*
-
*
-
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
100%
-%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
110
9
13
5
10
17
10
6
9
11
91
18
4
106
69
41
4%
3%
4%
2%
6%
8%
4%
3%
8%
4%
4%
5%
*%
10%
4%
4%
acg
abcgi
l
8%
11%
4%
9%
15%
9%
5%
8%
10%
83%
17%
4%
96%
63%
37%
FIXED & MOBILE
2020
271
296
193
129
166
194
169
77
207
1741
279
1214
805
1286
734
80%
84%
86%
88%
73%
75%
82%
81%
72%
73%
79%
82%
85%
72%
83%
74%
dehi
dehi
dehi
dhi
dhi
m
o
13%
15%
10%
6%
8%
10%
8%
4%
10%
86%
14%
60%
40%
64%
36%
MOBILE ONLY
401
41
36
22
37
38
34
33
20
67
360
41
208
192
193
208
16%
13%
10%
10%
21%
17%
14%
16%
19%
23%
16%
12%
15%
17%
12%
21%
abc
bc
bc
abcfg
k
n
10%
9%
6%
9%
9%
9%
8%
5%
17%
90%
10%
52%
48%
48%
52%
ALL FIXED
2130
280
309
198
138
182
204
175
85
218
1832
297
1218
911
1355
775
84%
87%
89%
90%
78%
83%
86%
84%
80%
77%
83%
87%
85%
82%
87%
79%
dhi
dehi
dehi
di
i
j
m
o
13%
15%
9%
7%
9%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
ALL MOBILE
2421
312
332
215
166
203
228
202
97
274
2101
320
1422
998
1479
942
95%
97%
96%
98%
94%
92%
96%
97%
91%
96%
96%
94%
100%
90%
95%
95%
eh
h
deh
h
eh
h
m
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
59%
41%
61%
39%
NEITHER
8
1
1
-
1
-
-
1
1
-
7
2
1
8
4
4
*%
*%
*%
-%
1%
-%
-%
*%
1%
-%
*%
*%
*%
1%
*%
*%
l
10%
13%
-%
16%
-%
-%
9%
11%
-%
80%
20%
8%
92%
53%
47%
MOBILE ONLY NO FIXED BROADBAND
280
14
23
14
26
31
27
25
18
48
245
35
122
157
144
136
11%
4%
7%
6%
15%
14%
11%
12%
17%
17%
11%
10%
9%
14%
9%
14%
abc
abc
ac
abc
abc
abc
l
n
5%
8%
5%
9%
11%
10%
9%
7%
17%
88%
12%
44%
56%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3143
1504
1639
389
406
994
1354
505
371
368
547
734
967
675
761
1883
431
408
421
Effective Weighted Sample
2117
1011
1106
268
277
688
924
357
229
246
376
495
652
471
533
1616
297
256
382
Total
2130
1012
1117
280
321
759
769
312
220
239
438
597
647
388
493
1790
184
98
58
48%
52%
13%
15%
36%
36%
15%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Yes to make calls
1960
928
1032
234
280
704
741
277
209
218
408
556
589
358
452
1646
169
93
52
92%
92%
92%
84%
87%
93%
96%
89%
95%
91%
93%
93%
91%
92%
92%
92%
92%
95%
90%
cd
cde
g
g
or
47%
53%
12%
14%
36%
38%
14%
11%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Yes to receive calls
1989
946
1043
244
295
713
738
285
214
228
410
558
600
362
464
1682
163
92
52
93%
93%
93%
87%
92%
94%
96%
91%
97%
95%
93%
93%
93%
93%
94%
94%
89%
94%
89%
c
cd
gj
pr
pr
48%
52%
12%
15%
36%
37%
14%
11%
11%
21%
28%
30%
18%
23%
85%
8%
5%
3%
Yes for internet access
1226
611
615
170
221
489
346
132
118
149
324
395
385
209
235
1049
81
53
44
58%
60%
55%
61%
69%
64%
45%
42%
54%
62%
74%
66%
59%
54%
48%
59%
44%
54%
75%
b
f
f
f
g
g
ghi
lmn
n
p
p
opq
50%
50%
14%
18%
40%
28%
11%
10%
12%
26%
32%
31%
17%
19%
86%
7%
4%
4%
TOTAL PERSONALLY USE
2071
986
1086
265
308
741
757
297
220
235
428
583
628
377
478
1748
171
96
56
97%
97%
97%
95%
96%
98%
98%
95%
100%
98%
98%
98%
97%
97%
97%
98%
93%
98%
97%
c
cd
gj
p
p
p
48%
52%
13%
15%
36%
37%
14%
11%
11%
21%
28%
30%
18%
23%
84%
8%
5%
3%
No do not use landline at home
57
26
31
15
13
17
12
15
*
4
11
14
18
11
13
41
13
2
2
3%
3%
3%
5%
4%
2%
2%
5%
*%
1%
2%
2%
3%
3%
3%
2%
7%
2%
3%
ef
f
hi
h
oqr
46%
54%
26%
22%
31%
22%
26%
1%
6%
19%
25%
32%
19%
23%
72%
22%
3%
3%
Don't know
1
-
1
-
-
1
-
-
-
1
-
-
-
-
1
1
-
-
-
*%
-%
*%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
-%
-%
-%
-%
100%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
-%
100%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3143
220
223
226
197
208
216
210
198
185
2246
897
1508
1633
2073
1070
Effective Weighted Sample
2117
208
204
213
185
194
203
195
186
171
1750
395
1041
1157
1356
761
Total
2130
280
309
198
138
182
204
175
85
218
1832
297
1218
911
1355
775
13%
15%
9%
7%
9%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
Yes to make calls
1960
247
292
183
128
162
196
162
80
195
1676
284
1111
848
1273
687
92%
88%
94%
93%
92%
89%
96%
93%
93%
90%
91%
95%
91%
93%
94%
89%
ae
aei
j
o
13%
15%
9%
7%
8%
10%
8%
4%
10%
86%
14%
57%
43%
65%
35%
Yes to receive calls
1989
273
295
186
134
161
193
166
80
195
1707
282
1134
855
1283
706
93%
97%
96%
94%
96%
88%
95%
95%
94%
89%
93%
95%
93%
94%
95%
91%
ei
ei
e
ei
e
e
o
14%
15%
9%
7%
8%
10%
8%
4%
10%
86%
14%
57%
43%
65%
35%
Yes for internet access
1226
176
172
130
88
61
128
98
48
148
1051
175
804
422
778
448
58%
63%
56%
66%
63%
34%
63%
56%
56%
68%
57%
59%
66%
46%
57%
58%
e
e
be
e
e
e
e
begh
m
14%
14%
11%
7%
5%
10%
8%
4%
12%
86%
14%
66%
34%
63%
37%
TOTAL PERSONALLY USE
2071
279
301
192
136
172
203
171
82
212
1781
290
1185
886
1325
746
97%
99%
97%
97%
98%
94%
99%
98%
96%
97%
97%
98%
97%
97%
98%
96%
eh
e
eh
o
13%
15%
9%
7%
8%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
No do not use landline at home
57
2
8
5
1
10
1
4
4
6
50
7
32
25
30
27
3%
1%
3%
3%
1%
6%
1%
2%
4%
3%
3%
2%
3%
3%
2%
4%
adf
af
3%
14%
9%
2%
18%
2%
7%
6%
10%
88%
12%
56%
44%
52%
48%
Don't know
1
-
-
-
1
-
-
-
-
-
1
-
1
-
-
1
*%
-%
-%
-%
1%
-%
-%
-%
-%
-%
*%
-%
*%
-%
-%
*%
-%
-%
-%
100%
-%
-%
-%
-%
-%
100%
-%
100%
-%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC29). Do you use a pre-payment plan for your landline where you pay 12 months line rental in advance? IF NECESSARY - Line rental would usually be charged a month in advance for those with monthly bills or a quarter in advance for
those with quarterly bills. This type of pre-payment plan covers the line rental in advance for a full 12 months. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3049
1458
1591
366
381
958
1344
482
356
353
534
718
936
658
732
1825
429
401
394
Effective Weighted Sample
2055
983
1073
253
260
664
917
345
219
236
367
484
634
458
514
1565
295
250
357
Total
2058
977
1081
265
299
731
762
294
211
226
428
583
625
375
472
1726
182
96
54
47%
53%
13%
15%
36%
37%
14%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Yes
419
201
218
49
54
160
156
55
47
50
92
126
135
73
84
370
25
14
10
20%
21%
20%
18%
18%
22%
20%
19%
22%
22%
21%
22%
22%
20%
18%
21%
14%
14%
18%
pq
48%
52%
12%
13%
38%
37%
13%
11%
12%
22%
30%
32%
18%
20%
88%
6%
3%
2%
No
1515
709
806
140
236
550
588
228
161
173
315
421
448
274
369
1243
155
77
40
74%
73%
75%
53%
79%
75%
77%
78%
76%
77%
73%
72%
72%
73%
78%
72%
85%
81%
74%
c
c
c
kl
or
or
47%
53%
9%
16%
36%
39%
15%
11%
11%
21%
28%
30%
18%
24%
82%
10%
5%
3%
Don't know
124
67
57
76
9
22
18
11
3
3
22
36
42
27
19
113
3
4
5
6%
7%
5%
29%
3%
3%
2%
4%
1%
1%
5%
6%
7%
7%
4%
7%
1%
5%
8%
def
hi
n
n
p
p
p
54%
46%
61%
7%
17%
14%
9%
2%
3%
18%
29%
34%
22%
15%
91%
2%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC29). Do you use a pre-payment plan for your landline where you pay 12 months line rental in advance? IF NECESSARY - Line rental would usually be charged a month in advance for those with monthly bills or a quarter in advance for
those with quarterly bills. This type of pre-payment plan covers the line rental in advance for a full 12 months. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3049
198
221
221
186
206
214
202
197
180
2164
885
1452
1595
2035
1014
Effective Weighted Sample
2055
187
203
208
175
192
202
187
185
166
1691
390
1003
1131
1331
724
Total
2058
249
307
192
131
181
202
168
85
211
1764
294
1169
888
1329
729
12%
15%
9%
6%
9%
10%
8%
4%
10%
86%
14%
57%
43%
65%
35%
Yes
419
48
89
52
32
50
25
19
20
35
340
78
248
171
258
160
20%
19%
29%
27%
25%
28%
12%
11%
23%
17%
19%
27%
21%
19%
19%
22%
g
afgi
fgi
fg
afgi
fg
j
11%
21%
12%
8%
12%
6%
5%
5%
8%
81%
19%
59%
41%
62%
38%
No
1515
197
193
129
94
110
167
133
58
163
1310
205
858
656
986
529
74%
79%
63%
67%
72%
61%
83%
79%
68%
77%
74%
70%
73%
74%
74%
73%
bceh
e
bcdeh
bceh
bce
13%
13%
9%
6%
7%
11%
9%
4%
11%
86%
14%
57%
43%
65%
35%
Don't know
124
5
25
11
5
20
11
16
7
13
113
11
64
61
85
39
6%
2%
8%
6%
4%
11%
5%
10%
8%
6%
6%
4%
5%
7%
6%
5%
a
a
adf
ad
a
a
k
4%
20%
9%
4%
16%
9%
13%
6%
11%
91%
9%
51%
49%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Mobile phone
1596
795
802
358
396
620
222
260
175
166
324
381
497
309
409
1347
126
73
51
63%
65%
61%
94%
89%
71%
27%
57%
63%
60%
69%
60%
66%
66%
60%
63%
57%
58%
73%
b
def
ef
f
gi
kn
kn
p
opq
50%
50%
22%
25%
39%
14%
16%
11%
10%
20%
24%
31%
19%
26%
84%
8%
5%
3%
Landline phone at home
865
383
481
17
45
228
575
177
96
104
128
234
228
144
255
712
88
47
18
34%
31%
36%
5%
10%
26%
69%
39%
35%
38%
27%
37%
30%
31%
37%
34%
40%
38%
26%
a
c
cd
cde
j
j
j
lm
lm
r
or
r
44%
56%
2%
5%
26%
66%
20%
11%
12%
15%
27%
26%
17%
29%
82%
10%
5%
2%
Landline phone at work
48
23
25
2
4
17
26
8
5
6
13
13
20
8
7
43
2
2
1
2%
2%
2%
1%
1%
2%
3%
2%
2%
2%
3%
2%
3%
2%
1%
2%
1%
2%
1%
cd
n
48%
52%
5%
7%
35%
53%
16%
10%
12%
28%
26%
42%
17%
15%
90%
5%
4%
1%
Other
15
9
5
*
2
7
6
7
1
*
-
5
3
1
6
10
3
2
*
1%
1%
*%
*%
*%
1%
1%
1%
*%
*%
-%
1%
*%
*%
1%
*%
1%
1%
1%
ij
64%
36%
1%
12%
47%
40%
46%
8%
1%
-%
32%
19%
9%
39%
66%
20%
11%
3%
Don't know
15
6
8
3
1
7
4
2
*
-
5
5
4
3
3
10
2
2
*
1%
1%
1%
1%
*%
1%
*%
1%
*%
-%
1%
1%
*%
1%
*%
*%
1%
2%
*%
or
43%
57%
19%
9%
45%
26%
16%
1%
-%
31%
34%
24%
17%
20%
69%
17%
14%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Mobile phone
1596
243
210
125
111
139
129
128
66
197
1409
187
1090
505
882
714
63%
75%
61%
57%
63%
63%
54%
61%
62%
69%
64%
55%
76%
46%
57%
72%
bcdefgh
f
cf
k
m
n
15%
13%
8%
7%
9%
8%
8%
4%
12%
88%
12%
68%
32%
55%
45%
Landline phone at home
865
73
124
85
64
77
102
73
37
78
720
145
294
571
623
241
34%
23%
36%
38%
36%
35%
43%
35%
34%
27%
33%
43%
21%
51%
40%
24%
ai
ai
ai
a
ai
a
a
j
l
o
8%
14%
10%
7%
9%
12%
8%
4%
9%
83%
17%
34%
66%
72%
28%
Landline phone at work
48
5
10
7
1
4
4
3
3
6
45
4
29
19
28
20
2%
2%
3%
3%
*%
2%
2%
1%
2%
2%
2%
1%
2%
2%
2%
2%
d
d
11%
21%
15%
1%
9%
9%
5%
5%
12%
92%
8%
60%
40%
58%
42%
Other
15
1
1
2
1
-
1
-
1
2
11
3
6
9
8
7
1%
*%
*%
1%
1%
-%
1%
-%
1%
1%
1%
1%
*%
1%
1%
1%
5%
7%
16%
9%
-%
9%
-%
9%
11%
76%
24%
41%
59%
53%
47%
Don't know
15
-
-
1
-
-
1
6
-
2
14
1
8
7
11
4
1%
-%
-%
*%
-%
-%
1%
3%
-%
1%
1%
*%
1%
1%
1%
*%
abcdeh
-%
-%
6%
-%
-%
9%
38%
-%
16%
94%
6%
51%
45%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Mobile phone
1487
739
747
355
378
549
203
255
163
158
281
341
460
295
390
1249
119
70
48
59%
61%
57%
93%
85%
63%
24%
56%
59%
57%
60%
54%
61%
63%
57%
59%
54%
56%
69%
b
def
ef
f
k
kn
opq
50%
50%
24%
25%
37%
14%
17%
11%
11%
19%
23%
31%
20%
26%
84%
8%
5%
3%
Landline phone at home
1023
464
560
25
61
318
620
188
112
116
183
288
283
166
282
855
95
53
21
40%
38%
42%
6%
14%
36%
74%
41%
40%
42%
39%
45%
38%
36%
42%
40%
43%
42%
30%
a
c
cd
cde
lm
m
r
r
r
45%
55%
2%
6%
31%
61%
18%
11%
11%
18%
28%
28%
16%
28%
84%
9%
5%
2%
Other
22
12
9
*
5
9
7
9
2
2
4
6
6
3
7
14
4
3
1
1%
1%
1%
*%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
2%
2%
1%
c
o
o
57%
43%
1%
24%
43%
31%
40%
11%
10%
18%
29%
26%
14%
31%
65%
19%
13%
3%
Don't know
7
2
5
1
2
2
2
2
*
-
1
2
3
1
1
4
3
*
-
*%
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
1%
*%
-%
or
29%
71%
9%
27%
32%
32%
24%
1%
-%
15%
21%
43%
16%
12%
57%
42%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Mobile phone
1487
229
180
116
107
130
123
117
63
184
1327
160
1003
483
797
690
59%
71%
52%
53%
61%
59%
52%
56%
59%
65%
60%
47%
70%
43%
51%
70%
bcdefgh
f
bcfg
k
m
n
15%
12%
8%
7%
9%
8%
8%
4%
12%
89%
11%
67%
32%
54%
46%
Landline phone at home
1023
92
164
101
67
89
111
90
42
100
850
174
409
614
737
286
40%
29%
47%
46%
38%
40%
47%
43%
40%
35%
39%
51%
29%
55%
47%
29%
adi
ai
a
a
adi
a
a
j
l
o
9%
16%
10%
7%
9%
11%
9%
4%
10%
83%
17%
40%
60%
72%
28%
Other
22
1
2
2
3
1
2
1
2
-
15
6
11
10
14
7
1%
*%
1%
1%
2%
*%
1%
*%
1%
-%
1%
2%
1%
1%
1%
1%
i
j
4%
11%
9%
15%
4%
11%
3%
7%
-%
71%
29%
52%
48%
66%
34%
Don't know
7
-
-
1
-
-
2
1
-
-
7
1
4
3
4
3
*%
-%
-%
*%
-%
-%
1%
1%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
11%
-%
-%
27%
18%
-%
-%
92%
8%
51%
41%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3143
1504
1639
389
406
994
1354
505
371
368
547
734
967
675
761
1883
431
408
421
Effective Weighted Sample
2117
1011
1106
268
277
688
924
357
229
246
376
495
652
471
533
1616
297
256
382
Total
2130
1012
1117
280
321
759
769
312
220
239
438
597
647
388
493
1790
184
98
58
48%
52%
13%
15%
36%
36%
15%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
BT
954
459
495
99
120
314
420
145
90
110
195
282
267
180
223
794
71
52
37
45%
45%
44%
36%
37%
41%
55%
46%
41%
46%
45%
47%
41%
46%
45%
44%
39%
53%
63%
cde
l
op
opq
48%
52%
10%
13%
33%
44%
15%
9%
12%
20%
30%
28%
19%
23%
83%
7%
5%
4%
Virgin Media (including NTL and
Telewest)
394
186
208
53
59
160
123
51
42
39
93
117
121
72
84
344
44
3
4
19%
18%
19%
19%
18%
21%
16%
16%
19%
16%
21%
20%
19%
19%
17%
19%
24%
4%
6%
f
qr
qr
47%
53%
13%
15%
41%
31%
13%
11%
10%
23%
30%
31%
18%
21%
87%
11%
1%
1%
SkyTalk
357
170
188
71
72
138
77
50
41
48
73
88
110
66
93
286
46
16
9
17%
17%
17%
25%
22%
18%
10%
16%
19%
20%
17%
15%
17%
17%
19%
16%
25%
17%
16%
ef
f
f
oqr
47%
53%
20%
20%
39%
21%
14%
11%
14%
21%
25%
31%
18%
26%
80%
13%
5%
3%
Talk Talk/ Carphone Warehouse
234
101
132
28
32
91
83
34
29
27
37
60
80
41
53
202
14
12
6
11%
10%
12%
10%
10%
12%
11%
11%
13%
11%
8%
10%
12%
11%
11%
11%
7%
13%
10%
p
p
43%
57%
12%
14%
39%
35%
14%
12%
11%
16%
26%
34%
17%
23%
86%
6%
5%
3%
EE/ Everything Everywhere
37
23
15
9
8
12
9
6
4
1
13
12
14
5
6
30
2
5
*
2%
2%
1%
3%
2%
2%
1%
2%
2%
1%
3%
2%
2%
1%
1%
2%
1%
5%
1%
f
i
opr
61%
39%
23%
21%
33%
23%
15%
10%
4%
34%
32%
37%
14%
17%
80%
6%
12%
1%
Post Office
32
16
16
2
3
6
21
9
3
2
6
6
7
6
13
30
1
*
*
2%
2%
1%
1%
1%
1%
3%
3%
2%
1%
1%
1%
1%
1%
3%
2%
1%
*%
1%
e
l
49%
51%
6%
10%
20%
64%
28%
11%
5%
17%
19%
22%
18%
41%
93%
5%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3143
1504
1639
389
406
994
1354
505
371
368
547
734
967
675
761
1883
431
408
421
Effective Weighted Sample
2117
1011
1106
268
277
688
924
357
229
246
376
495
652
471
533
1616
297
256
382
Total
2130
1012
1117
280
321
759
769
312
220
239
438
597
647
388
493
1790
184
98
58
48%
52%
13%
15%
36%
36%
15%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Plusnet
27
12
15
3
8
9
8
1
3
5
8
12
10
4
1
24
2
1
*
1%
1%
1%
1%
2%
1%
1%
*%
1%
2%
2%
2%
1%
1%
*%
1%
1%
1%
1%
n
n
44%
56%
10%
29%
33%
28%
5%
11%
19%
28%
44%
36%
15%
5%
91%
6%
2%
1%
Other
62
29
33
4
14
23
22
8
8
4
13
15
26
9
13
55
3
4
1
3%
3%
3%
1%
4%
3%
3%
3%
4%
2%
3%
3%
4%
2%
3%
3%
2%
4%
1%
c
46%
54%
6%
23%
36%
35%
13%
12%
6%
22%
25%
41%
14%
20%
88%
5%
6%
1%
Don't know
31
17
15
12
6
6
8
8
1
3
1
6
13
6
7
25
1
4
1
1%
2%
1%
4%
2%
1%
1%
3%
*%
1%
*%
1%
2%
1%
1%
1%
1%
4%
2%
ef
j
op
53%
47%
37%
18%
20%
24%
25%
3%
9%
2%
19%
42%
18%
22%
81%
4%
12%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3143
220
223
226
197
208
216
210
198
185
2246
897
1508
1633
2073
1070
Effective Weighted Sample
2117
208
204
213
185
194
203
195
186
171
1750
395
1041
1157
1356
761
Total
2130
280
309
198
138
182
204
175
85
218
1832
297
1218
911
1355
775
13%
15%
9%
7%
9%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
BT
954
145
136
94
46
79
100
83
38
73
767
187
519
435
651
303
45%
52%
44%
47%
33%
43%
49%
47%
44%
34%
42%
63%
43%
48%
48%
39%
di
di
di
d
di
di
di
j
l
o
15%
14%
10%
5%
8%
11%
9%
4%
8%
80%
20%
54%
46%
68%
32%
Virgin Media (including NTL and Telewest)
394
42
70
33
37
43
38
26
14
41
380
15
246
148
227
168
19%
15%
23%
17%
26%
24%
19%
15%
16%
19%
21%
5%
20%
16%
17%
22%
ag
acgh
ag
k
m
n
11%
18%
8%
9%
11%
10%
7%
3%
10%
96%
4%
62%
38%
57%
43%
SkyTalk
357
42
35
20
30
24
29
33
19
54
328
29
227
131
198
159
17%
15%
11%
10%
22%
13%
14%
19%
22%
25%
18%
10%
19%
14%
15%
21%
bce
bc
bce
abcef
k
m
n
12%
10%
6%
8%
7%
8%
9%
5%
15%
92%
8%
63%
37%
56%
44%
Talk Talk/ Carphone Warehouse
234
34
43
29
12
14
19
15
11
24
193
40
128
105
153
81
11%
12%
14%
14%
9%
8%
9%
8%
13%
11%
11%
14%
11%
12%
11%
10%
e
e
15%
18%
12%
5%
6%
8%
6%
5%
10%
83%
17%
55%
45%
65%
35%
EE/ Everything Everywhere
37
4
5
5
4
3
2
1
1
5
36
2
27
11
21
17
2%
2%
2%
3%
3%
2%
1%
*%
1%
2%
2%
1%
2%
1%
2%
2%
g
k
11%
12%
14%
12%
8%
4%
2%
2%
14%
95%
5%
71%
29%
55%
45%
Post Office
32
2
9
4
1
5
1
3
-
5
30
2
12
21
25
7
2%
1%
3%
2%
1%
3%
1%
2%
-%
2%
2%
1%
1%
2%
2%
1%
h
h
h
l
5%
27%
12%
4%
16%
3%
9%
-%
16%
92%
8%
36%
64%
77%
23%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3143
220
223
226
197
208
216
210
198
185
2246
897
1508
1633
2073
1070
Effective Weighted Sample
2117
208
204
213
185
194
203
195
186
171
1750
395
1041
1157
1356
761
Total
2130
280
309
198
138
182
204
175
85
218
1832
297
1218
911
1355
775
13%
15%
9%
7%
9%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
Plusnet
27
2
3
5
1
1
1
4
1
5
22
5
16
11
19
8
1%
1%
1%
3%
1%
1%
*%
2%
2%
2%
1%
2%
1%
1%
1%
1%
8%
13%
18%
3%
5%
3%
16%
5%
19%
80%
20%
58%
42%
69%
31%
Other
62
7
4
5
6
10
7
7
1
8
49
13
34
28
42
20
3%
3%
1%
2%
4%
5%
3%
4%
1%
4%
3%
4%
3%
3%
3%
3%
h
bh
h
11%
6%
8%
9%
16%
11%
12%
1%
13%
79%
21%
55%
45%
68%
32%
Don't know
31
1
3
3
2
3
6
3
1
2
27
4
10
21
20
11
1%
*%
1%
2%
1%
2%
3%
2%
2%
1%
1%
1%
1%
2%
1%
1%
a
l
4%
11%
10%
6%
10%
20%
9%
4%
7%
87%
13%
33%
67%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3143
1504
1639
389
406
994
1354
505
371
368
547
734
967
675
761
1883
431
408
421
Effective Weighted Sample
2117
1011
1106
268
277
688
924
357
229
246
376
495
652
471
533
1616
297
256
382
Total
2130
1012
1117
280
321
759
769
312
220
239
438
597
647
388
493
1790
184
98
58
48%
52%
13%
15%
36%
36%
15%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Very satisfied
1235
583
651
160
173
417
484
202
119
141
225
327
384
218
302
1050
105
52
28
58%
58%
58%
57%
54%
55%
63%
65%
54%
59%
51%
55%
59%
56%
61%
59%
57%
53%
48%
de
hj
k
r
r
47%
53%
13%
14%
34%
39%
16%
10%
11%
18%
27%
31%
18%
24%
85%
9%
4%
2%
Fairly satisfied
628
295
333
68
99
242
219
69
75
75
154
187
189
115
136
517
54
35
21
29%
29%
30%
24%
31%
32%
28%
22%
34%
31%
35%
31%
29%
30%
28%
29%
30%
36%
36%
c
g
g
g
o
o
47%
53%
11%
16%
39%
35%
11%
12%
12%
25%
30%
30%
18%
22%
82%
9%
6%
3%
Neither
118
61
58
24
19
53
21
16
10
8
29
43
33
25
17
101
9
4
4
6%
6%
5%
9%
6%
7%
3%
5%
5%
4%
7%
7%
5%
6%
4%
6%
5%
4%
7%
f
f
f
n
n
q
51%
49%
20%
16%
45%
18%
13%
9%
7%
24%
36%
28%
21%
15%
85%
8%
3%
4%
Fairly dissatisfied
69
34
35
10
11
19
29
14
7
7
13
20
17
12
20
55
8
4
2
3%
3%
3%
4%
3%
2%
4%
5%
3%
3%
3%
3%
3%
3%
4%
3%
5%
4%
3%
50%
50%
15%
16%
27%
42%
20%
10%
10%
20%
29%
24%
18%
30%
80%
12%
5%
3%
Very dissatisfied
41
18
24
3
7
21
11
3
6
4
12
14
11
7
8
34
4
1
2
2%
2%
2%
1%
2%
3%
1%
1%
3%
1%
3%
2%
2%
2%
2%
2%
2%
1%
3%
f
42%
58%
8%
16%
50%
26%
7%
15%
9%
28%
34%
28%
17%
19%
83%
9%
3%
5%
Don't know
39
21
17
14
12
7
5
9
3
4
5
6
12
11
9
32
3
2
1
2%
2%
2%
5%
4%
1%
1%
3%
1%
2%
1%
1%
2%
3%
2%
2%
2%
2%
2%
ef
ef
k
55%
45%
36%
31%
19%
14%
23%
8%
12%
14%
16%
31%
30%
23%
83%
8%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with the overall service provided by (MAIN SUPPLIER). (SINGLE CODE)
Base : Those with a landline phone at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3143
220
223
226
197
208
216
210
198
185
2246
897
1508
1633
2073
1070
Effective Weighted Sample
2117
208
204
213
185
194
203
195
186
171
1750
395
1041
1157
1356
761
Total
2130
280
309
198
138
182
204
175
85
218
1832
297
1218
911
1355
775
13%
15%
9%
7%
9%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
Very satisfied
1235
143
178
88
74
138
153
94
51
131
1068
166
682
553
796
438
58%
51%
58%
45%
53%
76%
75%
54%
60%
60%
58%
56%
56%
61%
59%
57%
c
abcdghi
abcdghi
c
c
l
12%
14%
7%
6%
11%
12%
8%
4%
11%
87%
13%
55%
45%
65%
35%
Fairly satisfied
628
111
99
67
43
36
30
51
22
57
537
90
373
255
393
235
29%
40%
32%
34%
31%
20%
15%
29%
26%
26%
29%
30%
31%
28%
29%
30%
efghi
ef
ef
ef
ef
f
f
18%
16%
11%
7%
6%
5%
8%
4%
9%
86%
14%
59%
41%
63%
37%
Neither
118
9
20
19
9
4
7
14
6
12
95
23
79
39
77
41
6%
3%
7%
10%
7%
2%
4%
8%
7%
5%
5%
8%
7%
4%
6%
5%
e
aef
e
ae
e
j
m
8%
17%
16%
8%
3%
6%
12%
5%
10%
80%
20%
67%
33%
65%
35%
Fairly dissatisfied
69
7
5
11
5
3
5
8
4
8
63
6
36
33
43
26
3%
3%
2%
5%
4%
1%
3%
4%
4%
4%
3%
2%
3%
4%
3%
3%
be
10%
7%
16%
7%
4%
8%
11%
5%
12%
91%
9%
52%
48%
62%
38%
Very dissatisfied
41
6
4
9
4
-
2
6
1
2
34
8
27
14
25
16
2%
2%
1%
5%
3%
-%
1%
3%
2%
1%
2%
3%
2%
2%
2%
2%
e
efi
e
e
13%
11%
22%
9%
-%
4%
14%
4%
5%
82%
18%
65%
34%
61%
39%
Don't know
39
4
2
3
3
2
7
3
2
8
35
3
21
18
21
18
2%
1%
1%
1%
2%
1%
3%
2%
2%
4%
2%
1%
2%
2%
2%
2%
b
b
10%
4%
7%
8%
4%
18%
8%
4%
21%
91%
9%
54%
46%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
One
(1.0)
589
258
331
55
98
128
308
207
94
55
27
96
155
90
243
464
70
38
17
23%
21%
25%
14%
22%
15%
37%
46%
34%
20%
6%
15%
21%
19%
36%
22%
32%
30%
24%
a
ce
cde
hij
ij
j
k
klm
or
o
44%
56%
9%
17%
22%
52%
35%
16%
9%
5%
16%
26%
15%
41%
79%
12%
6%
3%
Two
(2.0)
991
473
518
108
231
356
297
119
111
135
245
295
305
180
210
846
72
49
24
39%
39%
39%
28%
52%
40%
36%
26%
40%
49%
52%
46%
41%
39%
31%
40%
33%
39%
35%
cef
cf
c
g
gh
gh
lmn
n
n
pr
48%
52%
11%
23%
36%
30%
12%
11%
14%
25%
30%
31%
18%
21%
85%
7%
5%
2%
Three
(3.0)
413
197
216
87
68
194
65
42
33
46
97
116
128
81
88
349
35
17
12
16%
16%
16%
23%
15%
22%
8%
9%
12%
17%
21%
18%
17%
17%
13%
16%
16%
14%
18%
df
f
df
g
gh
n
n
n
48%
52%
21%
16%
47%
16%
10%
8%
11%
23%
28%
31%
20%
21%
84%
8%
4%
3%
Four or more
(4.0)
427
235
192
131
48
195
53
29
26
37
99
116
144
90
77
371
27
15
13
17%
19%
15%
34%
11%
22%
6%
6%
9%
14%
21%
18%
19%
19%
11%
17%
12%
12%
19%
b
def
f
df
g
ghi
n
n
n
pq
pq
55%
45%
31%
11%
46%
12%
7%
6%
9%
23%
27%
34%
21%
18%
87%
6%
4%
3%
None
(0.0)
118
54
64
*
3
6
109
57
14
3
1
13
20
23
62
93
17
6
3
5%
4%
5%
*%
1%
1%
13%
13%
5%
1%
*%
2%
3%
5%
9%
4%
8%
5%
4%
cde
hij
ij
kl
klm
or
45%
55%
*%
2%
5%
93%
48%
12%
3%
1%
11%
17%
19%
53%
78%
14%
5%
2%
Mean mobiles in
household
2.2
2.2
2.1
2.8
2.1
2.5
1.6
1.5
1.9
2.2
2.6
2.4
2.3
2.3
1.8
2.2
1.9
2.0
2.2
b
def
f
df
g
gh
ghi
n
n
n
pq
pq
Standard deviation
1.11
1.12
1.09
1.08
.90
1.01
1.02
1.04
1.01
.95
.89
1.01
1.08
1.13
1.13
1.10
1.13
1.06
1.15
Standard error
.02
.03
.02
.05
.04
.03
.03
.04
.05
.05
.04
.04
.03
.04
.03
.02
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
One
(1.0)
589
53
69
51
40
52
52
48
25
75
517
72
216
372
367
223
23%
17%
20%
23%
23%
23%
22%
23%
23%
26%
24%
21%
15%
33%
24%
23%
a
l
9%
12%
9%
7%
9%
9%
8%
4%
13%
88%
12%
37%
63%
62%
38%
Two
(2.0)
991
107
138
89
79
88
93
81
41
130
848
143
623
368
618
374
39%
33%
40%
41%
45%
40%
39%
39%
38%
46%
39%
42%
44%
33%
40%
38%
a
a
m
11%
14%
9%
8%
9%
9%
8%
4%
13%
86%
14%
63%
37%
62%
38%
Three
(3.0)
413
66
67
33
26
29
48
30
18
31
354
59
294
119
246
168
16%
21%
20%
15%
15%
13%
20%
15%
16%
11%
16%
17%
21%
11%
16%
17%
ei
i
ei
m
16%
16%
8%
6%
7%
12%
7%
4%
8%
86%
14%
71%
29%
59%
41%
Four or more
(4.0)
427
86
58
41
21
35
36
43
14
37
381
46
288
138
248
179
17%
27%
17%
19%
12%
16%
15%
20%
13%
13%
17%
14%
20%
12%
16%
18%
bcdefhi
d
dhi
k
m
20%
14%
10%
5%
8%
8%
10%
3%
9%
89%
11%
67%
32%
58%
42%
None
(0.0)
118
10
14
5
11
17
10
6
10
11
98
20
5
113
74
44
5%
3%
4%
2%
6%
8%
4%
3%
9%
4%
4%
6%
*%
10%
5%
5%
c
acg
abcfgi
l
8%
12%
4%
9%
14%
8%
5%
8%
9%
83%
17%
4%
96%
62%
38%
Mean mobiles in household
2.2
2.5
2.3
2.3
2.0
2.1
2.2
2.3
2.0
2.0
2.2
2.1
2.5
1.8
2.1
2.2
bcdefghi
dhi
dhi
dhi
m
Standard deviation
1.11
1.14
1.08
1.08
1.05
1.14
1.07
1.12
1.14
1.03
1.11
1.07
.99
1.15
1.10
1.12
Standard error
.02
.07
.07
.07
.07
.07
.07
.07
.07
.07
.02
.03
.02
.03
.02
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
No
(0.0)
55
26
28
1
1
8
44
7
8
7
3
12
11
11
22
44
5
4
1
2%
2%
2%
*%
*%
1%
5%
1%
3%
3%
1%
2%
1%
2%
3%
2%
2%
3%
2%
cde
j
j
l
48%
52%
1%
2%
15%
81%
12%
15%
14%
6%
22%
19%
19%
39%
81%
10%
7%
2%
1
(1.0)
2172
1028
1144
348
403
778
643
368
236
245
422
561
659
384
565
1810
194
108
61
86%
84%
87%
91%
90%
88%
77%
81%
85%
89%
90%
88%
88%
82%
83%
85%
88%
86%
87%
f
f
f
g
g
mn
mn
47%
53%
16%
19%
36%
30%
17%
11%
11%
19%
26%
30%
18%
26%
83%
9%
5%
3%
2
(2.0)
149
81
68
20
35
66
29
15
15
17
38
46
45
33
25
135
5
6
4
6%
7%
5%
5%
8%
8%
3%
3%
6%
6%
8%
7%
6%
7%
4%
6%
2%
5%
6%
f
f
g
n
n
n
p
p
54%
46%
13%
23%
44%
19%
10%
10%
11%
26%
31%
30%
22%
17%
90%
3%
4%
3%
3
(3.0)
24
14
9
7
*
13
3
5
2
2
1
2
7
8
6
23
*
*
1
1%
1%
1%
2%
*%
1%
*%
1%
1%
1%
*%
*%
1%
2%
1%
1%
*%
*%
1%
df
df
k
60%
40%
31%
1%
55%
14%
23%
10%
9%
6%
9%
30%
35%
27%
97%
1%
*%
2%
4 or more
(4.0)
21
14
7
5
5
8
3
1
1
2
3
3
11
6
1
18
*
2
1
1%
1%
1%
1%
1%
1%
*%
*%
*%
1%
1%
*%
1%
1%
*%
1%
*%
2%
1%
n
n
p
67%
33%
24%
23%
38%
16%
5%
5%
9%
14%
14%
52%
30%
4%
87%
1%
10%
3%
No mobiles in household
(0.0)
118
54
64
*
3
6
109
57
14
3
1
13
20
23
62
93
17
6
3
5%
4%
5%
*%
1%
1%
13%
13%
5%
1%
*%
2%
3%
5%
9%
4%
8%
5%
4%
cde
hij
ij
kl
klm
or
45%
55%
*%
2%
5%
93%
48%
12%
3%
1%
11%
17%
19%
53%
78%
14%
5%
2%
Mean mobiles used
1.0
1.1
1.0
1.1
1.1
1.1
.9
.9
1.0
1.1
1.1
1.1
1.1
1.1
.9
1.0
.9
1.0
1.0
b
f
f
f
g
g
gh
n
n
n
p
p
p
Standard deviation
.49
.53
.45
.48
.42
.47
.50
.49
.46
.43
.39
.41
.51
.58
.45
.50
.35
.53
.46
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Standard error
.01
.01
.01
.02
.02
.01
.01
.02
.02
.02
.02
.01
.02
.02
.01
.01
.02
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
No
(0.0)
55
7
7
4
4
5
5
6
2
5
49
5
4
50
37
17
2%
2%
2%
2%
2%
2%
2%
3%
2%
2%
2%
2%
*%
5%
2%
2%
l
14%
13%
7%
7%
9%
9%
10%
3%
10%
91%
9%
8%
92%
68%
32%
1
(1.0)
2172
241
292
197
153
186
217
185
92
248
1870
302
1273
898
1352
820
86%
75%
84%
90%
86%
84%
91%
89%
86%
87%
85%
89%
89%
81%
87%
83%
a
a
a
a
abe
a
a
a
j
m
o
11%
13%
9%
7%
9%
10%
9%
4%
11%
86%
14%
59%
41%
62%
38%
2
(2.0)
149
48
23
14
8
9
4
9
2
18
139
10
116
34
72
77
6%
15%
7%
6%
4%
4%
2%
4%
2%
6%
6%
3%
8%
3%
5%
8%
bcdefghi
fh
fh
fh
k
m
n
32%
16%
9%
5%
6%
3%
6%
1%
12%
93%
7%
77%
23%
48%
52%
3
(3.0)
24
6
9
1
2
1
1
1
1
-
21
2
13
10
10
13
1%
2%
3%
1%
1%
1%
1%
1%
1%
-%
1%
1%
1%
1%
1%
1%
i
i
27%
37%
5%
8%
6%
6%
5%
3%
-%
91%
9%
57%
43%
43%
57%
4 or more
(4.0)
21
10
1
-
-
3
1
1
*
3
21
*
15
6
7
14
1%
3%
*%
-%
-%
1%
*%
*%
*%
1%
1%
*%
1%
1%
*%
1%
bcdfgh
k
n
46%
5%
-%
-%
14%
4%
4%
2%
12%
99%
1%
71%
29%
35%
65%
No mobiles in household
(0.0)
118
10
14
5
11
17
10
6
10
11
98
20
5
113
74
44
5%
3%
4%
2%
6%
8%
4%
3%
9%
4%
4%
6%
*%
10%
5%
5%
c
acg
abcfgi
l
8%
12%
4%
9%
14%
8%
5%
8%
9%
83%
17%
4%
96%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Mean mobiles used
1.0
1.2
1.1
1.0
1.0
1.0
1.0
1.0
.9
1.0
1.0
1.0
1.1
.9
1.0
1.1
bcdefghi
dfh
h
h
h
k
m
n
Standard deviation
.49
.71
.50
.35
.41
.53
.37
.40
.42
.45
.50
.37
.45
.51
.43
.56
Standard error
.01
.04
.03
.02
.03
.03
.02
.03
.03
.03
.01
.01
.01
.01
.01
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
O2
586
279
307
101
122
221
143
91
60
68
115
156
174
99
157
460
60
25
42
25%
25%
25%
26%
28%
26%
21%
23%
23%
26%
25%
26%
24%
23%
26%
23%
30%
21%
65%
f
f
f
oq
opq
48%
52%
17%
21%
38%
24%
16%
10%
12%
20%
27%
30%
17%
27%
78%
10%
4%
7%
Vodafone
445
226
220
59
64
184
139
61
45
51
110
137
131
72
106
382
38
18
8
19%
20%
18%
15%
14%
21%
20%
16%
17%
19%
24%
22%
18%
17%
18%
19%
19%
15%
12%
cd
cd
g
m
r
r
51%
49%
13%
14%
41%
31%
14%
10%
11%
25%
31%
29%
16%
24%
86%
9%
4%
2%
Orange
397
185
212
64
75
132
126
80
40
42
65
95
138
67
96
335
27
30
6
17%
16%
17%
17%
17%
15%
19%
20%
16%
16%
14%
16%
19%
15%
16%
17%
13%
26%
8%
j
r
r
opr
47%
53%
16%
19%
33%
32%
20%
10%
11%
16%
24%
35%
17%
24%
84%
7%
8%
1%
T-Mobile
226
96
130
46
28
87
66
40
22
21
30
38
74
54
58
203
16
7
1
10%
8%
11%
12%
6%
10%
10%
10%
9%
8%
6%
6%
10%
13%
10%
10%
8%
6%
1%
d
d
j
k
k
k
qr
r
r
43%
57%
20%
12%
38%
29%
18%
10%
9%
13%
17%
33%
24%
26%
90%
7%
3%
*%
'3'
207
110
97
36
64
79
27
29
24
26
46
45
66
45
50
179
15
10
3
9%
10%
8%
9%
15%
9%
4%
7%
9%
10%
10%
7%
9%
10%
8%
9%
8%
9%
4%
f
cef
f
r
r
r
53%
47%
17%
31%
38%
13%
14%
12%
13%
22%
22%
32%
22%
24%
86%
7%
5%
1%
EE/ Everything Everywhere
167
91
76
33
40
57
36
35
16
20
45
62
46
25
33
140
14
11
2
7%
8%
6%
9%
9%
7%
5%
9%
6%
8%
10%
10%
6%
6%
6%
7%
7%
9%
3%
f
f
lmn
r
r
r
54%
46%
20%
24%
34%
22%
21%
9%
12%
27%
37%
28%
15%
20%
84%
8%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Virgin Media/ Any Virgin
127
53
74
12
17
42
56
20
17
16
27
31
36
23
36
111
13
2
1
5%
5%
6%
3%
4%
5%
8%
5%
7%
6%
6%
5%
5%
5%
6%
6%
6%
2%
1%
cde
qr
qr
41%
59%
9%
13%
33%
44%
16%
13%
13%
21%
24%
29%
18%
28%
88%
10%
2%
*%
Tesco
117
52
65
22
10
33
53
16
18
13
17
29
27
31
30
95
12
8
2
5%
5%
5%
6%
2%
4%
8%
4%
7%
5%
4%
5%
4%
7%
5%
5%
6%
7%
3%
d
de
j
l
r
r
44%
56%
19%
8%
28%
45%
14%
16%
11%
15%
24%
23%
27%
25%
81%
10%
7%
2%
Other
75
37
38
8
23
28
16
16
12
7
10
18
22
12
23
64
5
5
1
3%
3%
3%
2%
5%
3%
2%
4%
5%
3%
2%
3%
3%
3%
4%
3%
2%
4%
1%
cf
r
50%
50%
10%
31%
37%
21%
21%
17%
10%
13%
24%
29%
16%
31%
86%
7%
6%
1%
Don't know
19
8
10
-
-
2
17
3
2
*
-
2
6
3
8
17
1
*
1
1%
1%
1%
-%
-%
*%
3%
1%
1%
*%
-%
*%
1%
1%
1%
1%
*%
*%
1%
cde
45%
55%
-%
-%
9%
91%
17%
9%
1%
-%
10%
34%
14%
42%
90%
3%
2%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
O2
586
62
81
43
36
41
46
59
19
72
497
89
358
228
350
237
25%
20%
25%
20%
22%
20%
21%
30%
20%
27%
24%
28%
25%
24%
24%
26%
acefh
11%
14%
7%
6%
7%
8%
10%
3%
12%
85%
15%
61%
39%
60%
40%
Vodafone
445
39
91
51
30
22
36
44
20
49
378
67
281
164
307
138
19%
13%
28%
24%
18%
11%
16%
22%
21%
18%
18%
21%
20%
17%
21%
15%
adefi
aef
e
ae
ae
e
o
9%
20%
12%
7%
5%
8%
10%
4%
11%
85%
15%
63%
37%
69%
31%
Orange
397
23
42
36
33
59
46
23
23
51
340
57
237
159
245
152
17%
7%
13%
17%
20%
30%
21%
12%
24%
19%
17%
18%
17%
17%
17%
16%
a
abg
abcdfgi
abg
abg
ag
6%
11%
9%
8%
15%
12%
6%
6%
13%
86%
14%
60%
40%
62%
38%
T-Mobile
226
84
22
13
14
6
21
12
8
24
201
25
134
92
108
118
10%
28%
7%
6%
9%
3%
9%
6%
8%
9%
10%
8%
9%
10%
7%
13%
bcdefghi
e
e
e
e
n
37%
10%
6%
6%
2%
9%
5%
3%
11%
89%
11%
59%
41%
48%
52%
'3'
207
44
16
17
14
21
23
20
6
18
185
22
136
70
109
98
9%
14%
5%
8%
9%
10%
10%
10%
6%
7%
9%
7%
10%
7%
8%
11%
bchi
b
b
b
n
21%
8%
8%
7%
10%
11%
10%
3%
9%
89%
11%
66%
34%
53%
47%
EE/ Everything Everywhere
167
14
25
16
13
18
19
9
8
17
146
21
104
63
114
52
7%
4%
8%
8%
8%
9%
9%
5%
8%
6%
7%
7%
7%
7%
8%
6%
o
8%
15%
10%
8%
11%
11%
6%
5%
10%
87%
13%
62%
38%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Virgin Media/ Any Virgin
127
7
19
17
11
10
15
11
5
16
117
10
70
57
83
44
5%
2%
6%
8%
7%
5%
7%
6%
5%
6%
6%
3%
5%
6%
6%
5%
a
a
a
k
6%
15%
13%
9%
8%
12%
9%
4%
13%
92%
8%
55%
45%
65%
35%
Tesco
117
14
23
11
4
13
13
9
3
6
102
16
54
63
79
39
5%
5%
7%
5%
2%
7%
6%
5%
3%
2%
5%
5%
4%
7%
5%
4%
di
di
l
12%
19%
9%
3%
11%
11%
8%
3%
5%
87%
13%
46%
54%
67%
33%
Other
75
14
3
6
7
8
4
6
3
13
69
6
43
32
34
41
3%
5%
1%
3%
4%
4%
2%
3%
3%
5%
3%
2%
3%
3%
2%
4%
b
b
b
b
n
18%
5%
8%
10%
11%
6%
8%
3%
17%
92%
8%
57%
43%
46%
54%
Don't know
19
4
2
1
*
1
1
3
1
3
17
2
*
19
13
5
1%
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
1%
*%
2%
1%
1%
l
20%
11%
7%
2%
7%
8%
17%
4%
14%
90%
10%
1%
99%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Yes
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
65%
66%
65%
88%
85%
73%
31%
51%
53%
61%
82%
73%
71%
62%
53%
66%
69%
62%
58%
ef
ef
f
gh
ghi
mn
mn
n
r
r
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
No
806
391
415
45
67
231
463
189
120
100
81
162
203
162
274
674
61
44
28
34%
34%
34%
12%
15%
27%
68%
48%
47%
38%
17%
26%
28%
38%
46%
34%
31%
38%
42%
cd
cde
ij
ij
j
kl
klm
op
49%
51%
6%
8%
29%
57%
23%
15%
12%
10%
20%
25%
20%
34%
84%
8%
5%
3%
Don't know
10
1
9
-
1
4
6
2
-
2
3
2
4
1
4
10
-
1
-
*%
*%
1%
-%
*%
*%
1%
1%
-%
1%
1%
*%
1%
*%
1%
*%
-%
1%
-%
a
9%
91%
-%
11%
34%
55%
20%
-%
20%
31%
16%
36%
11%
37%
93%
-%
7%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Yes
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
65%
72%
67%
70%
61%
57%
66%
64%
67%
63%
66%
61%
77%
48%
64%
67%
dei
e
e
e
e
k
m
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
No
806
85
105
62
63
86
75
69
32
98
686
120
313
492
508
299
34%
28%
32%
29%
39%
43%
34%
35%
33%
36%
33%
38%
22%
52%
35%
32%
ac
abcfh
l
11%
13%
8%
8%
11%
9%
8%
4%
12%
85%
15%
39%
61%
63%
37%
Don't know
10
-
4
2
-
-
-
2
-
2
7
3
6
4
6
4
*%
-%
1%
1%
-%
-%
-%
1%
-%
1%
*%
1%
*%
*%
*%
*%
-%
37%
16%
-%
-%
-%
19%
-%
21%
72%
28%
57%
43%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Apple iPhone
618
289
328
141
171
256
50
66
43
59
182
205
220
108
85
506
65
29
18
40%
39%
41%
42%
46%
41%
24%
33%
32%
36%
48%
46%
43%
40%
27%
39%
47%
41%
48%
f
f
f
ghi
n
n
n
o
o
47%
53%
23%
28%
41%
8%
11%
7%
10%
30%
33%
36%
17%
14%
82%
10%
5%
3%
Samsung
527
246
281
98
135
200
93
82
56
59
120
145
169
93
120
454
38
23
11
34%
33%
35%
29%
36%
32%
44%
41%
41%
36%
32%
32%
33%
35%
38%
35%
28%
33%
29%
ce
j
p
47%
53%
19%
26%
38%
18%
16%
11%
11%
23%
27%
32%
18%
23%
86%
7%
4%
2%
BlackBerry
109
44
65
31
22
43
12
12
12
14
14
33
35
15
25
92
10
4
3
7%
6%
8%
9%
6%
7%
6%
6%
9%
9%
4%
7%
7%
6%
8%
7%
7%
6%
7%
j
j
40%
60%
29%
20%
40%
11%
11%
11%
13%
13%
30%
33%
14%
23%
84%
9%
4%
3%
Nokia
89
46
43
20
17
31
20
13
7
9
14
16
31
16
26
78
6
3
2
6%
6%
5%
6%
5%
5%
9%
7%
5%
5%
4%
4%
6%
6%
8%
6%
4%
4%
5%
de
k
51%
49%
23%
20%
35%
22%
15%
8%
10%
15%
18%
35%
18%
29%
88%
7%
3%
2%
HTC
82
46
36
15
16
39
12
9
7
9
25
21
17
17
27
67
8
4
2
5%
6%
5%
4%
4%
6%
6%
4%
5%
6%
7%
5%
3%
6%
9%
5%
6%
6%
5%
l
kl
56%
44%
18%
19%
48%
15%
11%
9%
11%
31%
26%
20%
21%
33%
82%
10%
5%
2%
Sony Xperia
78
46
31
21
10
35
11
9
6
7
13
18
24
11
25
63
9
5
1
5%
6%
4%
6%
3%
6%
5%
5%
4%
4%
3%
4%
5%
4%
8%
5%
6%
7%
3%
b
d
k
60%
40%
27%
13%
45%
15%
12%
7%
9%
17%
24%
30%
14%
32%
81%
11%
6%
1%
LG
12
9
4
4
-
7
2
1
*
1
6
4
7
1
1
10
1
1
1
1%
1%
*%
1%
-%
1%
1%
*%
*%
*%
2%
1%
1%
*%
*%
1%
1%
1%
2%
d
70%
30%
33%
-%
54%
13%
7%
1%
4%
46%
32%
57%
6%
4%
82%
7%
5%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Other
27
19
8
4
2
14
8
4
5
5
5
4
10
5
8
25
*
1
*
2%
3%
1%
1%
1%
2%
4%
2%
3%
3%
1%
1%
2%
2%
2%
2%
*%
2%
1%
b
cd
70%
30%
14%
8%
51%
28%
14%
17%
17%
18%
15%
37%
20%
28%
92%
2%
4%
2%
Don't know
8
1
7
-
1
4
3
3
*
-
1
2
3
1
2
7
1
*
*
1%
*%
1%
-%
*%
1%
1%
2%
*%
-%
*%
1%
1%
*%
1%
1%
1%
1%
*%
a
c
11%
89%
-%
11%
56%
32%
43%
2%
-%
9%
28%
33%
9%
30%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Apple iPhone
618
82
95
61
24
45
63
58
23
55
530
87
476
141
402
216
40%
37%
44%
41%
24%
40%
43%
46%
37%
33%
39%
46%
43%
31%
43%
35%
d
d
d
d
d
di
d
m
o
13%
15%
10%
4%
7%
10%
9%
4%
9%
86%
14%
77%
23%
65%
35%
Samsung
527
96
65
53
40
51
47
32
12
58
473
55
353
174
295
232
34%
44%
30%
36%
41%
45%
32%
25%
19%
35%
35%
28%
32%
39%
32%
37%
bfgh
h
h
gh
bfgh
h
h
l
n
18%
12%
10%
8%
10%
9%
6%
2%
11%
90%
10%
67%
33%
56%
44%
BlackBerry
109
22
19
3
9
3
12
5
5
15
96
13
71
38
55
53
7%
10%
9%
2%
9%
2%
8%
4%
8%
9%
7%
7%
6%
8%
6%
9%
ceg
ce
ce
c
c
ce
20%
17%
3%
8%
2%
11%
4%
5%
13%
88%
12%
65%
35%
51%
49%
Nokia
89
11
10
13
7
2
5
10
7
13
82
7
61
28
46
43
6%
5%
5%
8%
7%
1%
3%
8%
12%
8%
6%
4%
6%
6%
5%
7%
e
e
abef
e
13%
11%
14%
8%
2%
5%
12%
8%
15%
92%
8%
69%
31%
51%
49%
HTC
82
1
9
8
11
7
7
10
4
10
69
13
59
22
58
24
5%
1%
4%
6%
11%
6%
5%
8%
7%
6%
5%
7%
5%
5%
6%
4%
a
a
ab
a
a
a
a
a
2%
11%
10%
13%
8%
9%
13%
5%
12%
84%
16%
73%
27%
71%
29%
Sony Xperia
78
5
9
9
5
5
5
6
9
10
68
9
53
25
43
35
5%
2%
4%
6%
5%
4%
3%
5%
14%
6%
5%
5%
5%
6%
5%
6%
abcdefgi
6%
12%
12%
6%
6%
7%
8%
11%
13%
88%
12%
68%
32%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
LG
12
-
2
-
-
1
1
2
*
4
11
2
7
5
6
6
1%
-%
1%
-%
-%
1%
*%
2%
1%
2%
1%
1%
1%
1%
1%
1%
-%
18%
-%
-%
8%
5%
19%
4%
30%
86%
14%
59%
41%
48%
52%
Other
27
2
5
2
4
-
5
2
2
4
21
6
14
13
18
9
2%
1%
2%
1%
4%
-%
3%
2%
2%
2%
2%
3%
1%
3%
2%
1%
e
l
9%
19%
6%
14%
-%
17%
7%
6%
15%
79%
21%
51%
49%
66%
34%
Don't know
8
-
2
-
1
-
3
-
*
-
8
*
3
5
5
3
1%
-%
1%
-%
1%
-%
2%
-%
1%
-%
1%
*%
*%
1%
1%
1%
-%
28%
-%
11%
-%
41%
-%
4%
-%
98%
2%
40%
60%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Android
722
366
356
150
166
286
120
103
72
80
162
188
228
133
173
616
59
32
14
47%
49%
44%
45%
44%
45%
57%
52%
53%
49%
42%
42%
44%
50%
54%
47%
43%
46%
38%
cde
j
j
kl
r
51%
49%
21%
23%
40%
17%
14%
10%
11%
22%
26%
32%
18%
24%
85%
8%
4%
2%
Apple iOS
624
289
335
143
171
259
51
67
48
61
181
208
220
110
86
513
65
29
18
40%
39%
42%
43%
46%
41%
24%
33%
36%
37%
48%
46%
43%
41%
27%
39%
47%
41%
47%
f
f
f
ghi
n
n
n
o
o
46%
54%
23%
27%
42%
8%
11%
8%
10%
29%
33%
35%
18%
14%
82%
10%
5%
3%
RIM BlackBerry OS
70
30
40
17
15
30
8
9
6
9
15
22
26
7
15
60
5
3
2
5%
4%
5%
5%
4%
5%
4%
4%
4%
5%
4%
5%
5%
3%
5%
5%
4%
4%
4%
42%
58%
25%
21%
42%
12%
12%
8%
12%
21%
32%
37%
10%
22%
86%
7%
4%
2%
Microsoft Windows
58
35
23
19
8
23
8
6
3
7
13
11
19
6
22
50
4
3
2
4%
5%
3%
6%
2%
4%
4%
3%
2%
4%
3%
3%
4%
2%
7%
4%
3%
4%
5%
d
klm
61%
39%
33%
14%
40%
14%
10%
6%
12%
22%
19%
32%
11%
37%
85%
6%
5%
3%
Other
13
5
8
1
4
4
4
1
-
5
1
3
6
2
2
12
*
1
*
1%
1%
1%
*%
1%
1%
2%
1%
-%
3%
*%
1%
1%
1%
1%
1%
*%
1%
*%
j
37%
63%
9%
31%
32%
27%
10%
-%
35%
5%
25%
44%
13%
17%
90%
3%
6%
1%
Don't know
62
21
42
4
11
28
20
14
6
2
10
16
16
10
21
52
6
3
2
4%
3%
5%
1%
3%
4%
10%
7%
4%
1%
3%
4%
3%
4%
6%
4%
4%
4%
6%
a
c
cde
ij
l
33%
67%
6%
17%
44%
32%
22%
10%
4%
16%
25%
26%
16%
33%
83%
9%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Android
722
103
85
74
59
60
69
48
23
94
644
78
490
232
411
310
47%
47%
39%
50%
60%
53%
47%
38%
37%
56%
47%
41%
45%
51%
44%
50%
gh
abfgh
bgh
bgh
l
n
14%
12%
10%
8%
8%
10%
7%
3%
13%
89%
11%
68%
32%
57%
43%
Apple iOS
624
83
99
61
24
44
66
57
22
57
537
87
477
146
400
225
40%
38%
46%
41%
24%
40%
45%
45%
35%
34%
40%
46%
43%
32%
43%
36%
d
d
d
d
d
d
m
o
13%
16%
10%
4%
7%
11%
9%
4%
9%
86%
14%
76%
23%
64%
36%
RIM BlackBerry OS
70
18
13
2
7
2
5
3
5
5
60
10
46
24
38
32
5%
8%
6%
1%
7%
2%
4%
3%
8%
3%
4%
5%
4%
5%
4%
5%
ceg
c
c
ce
26%
18%
3%
10%
3%
8%
5%
7%
8%
86%
14%
66%
34%
54%
46%
Microsoft Windows
58
5
7
8
5
5
2
7
7
4
50
8
42
16
31
27
4%
2%
3%
6%
5%
4%
1%
5%
11%
2%
4%
4%
4%
4%
3%
4%
f
abfi
9%
11%
14%
9%
8%
3%
12%
12%
6%
86%
14%
73%
27%
53%
47%
Other
13
4
5
-
2
-
-
2
*
-
12
1
7
6
8
5
1%
2%
2%
-%
2%
-%
-%
1%
1%
-%
1%
1%
1%
1%
1%
1%
27%
35%
-%
12%
-%
-%
13%
3%
-%
91%
9%
57%
43%
58%
42%
Don't know
62
7
8
4
3
1
5
9
6
8
55
7
35
27
40
22
4%
3%
4%
2%
3%
1%
4%
7%
9%
4%
4%
4%
3%
6%
4%
4%
e
ace
l
12%
13%
6%
5%
2%
9%
15%
9%
12%
88%
12%
56%
44%
65%
35%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Yes
302
151
151
75
58
142
27
37
24
28
82
101
105
46
49
241
41
14
6
19%
20%
19%
23%
16%
22%
13%
19%
18%
17%
22%
23%
20%
17%
15%
19%
30%
20%
15%
df
df
n
oqr
50%
50%
25%
19%
47%
9%
12%
8%
9%
27%
34%
35%
15%
16%
80%
14%
5%
2%
No
1184
576
608
249
308
464
163
151
105
130
284
326
391
209
259
1007
92
53
31
76%
77%
76%
75%
82%
74%
78%
76%
78%
80%
75%
73%
76%
78%
81%
77%
67%
75%
81%
ce
k
p
p
49%
51%
21%
26%
39%
14%
13%
9%
11%
24%
28%
33%
18%
22%
85%
8%
5%
3%
Don't know
63
18
45
10
8
24
20
12
6
5
14
21
18
13
11
53
4
4
2
4%
2%
6%
3%
2%
4%
10%
6%
4%
3%
4%
5%
4%
5%
3%
4%
3%
5%
5%
a
cde
29%
71%
16%
13%
39%
32%
18%
9%
8%
23%
34%
29%
20%
17%
84%
7%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Yes
302
44
31
27
15
19
30
21
16
37
265
37
220
82
181
121
19%
20%
14%
18%
15%
17%
20%
17%
26%
22%
20%
19%
20%
18%
20%
19%
bd
15%
10%
9%
5%
6%
10%
7%
5%
12%
88%
12%
73%
27%
60%
40%
No
1184
167
174
115
83
88
113
98
44
125
1039
146
841
343
710
474
76%
76%
80%
78%
84%
78%
76%
78%
70%
74%
77%
76%
77%
76%
77%
76%
h
14%
15%
10%
7%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Don't know
63
8
11
6
1
6
5
7
3
6
54
9
37
26
37
26
4%
4%
5%
4%
1%
5%
3%
5%
4%
3%
4%
5%
3%
6%
4%
4%
l
13%
18%
9%
2%
9%
8%
11%
4%
9%
85%
15%
58%
42%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD42). Which mobile network did you use before you took up the 4G service? (SINGLE CODE)
Base : Those who have a 4G service on their smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
387
200
187
98
76
171
42
47
31
43
97
110
139
69
69
234
74
44
35
Effective Weighted Sample
283
147
137
71
55
128
32
37
21
29
68
80
103
53
53
203
61
31
32
Total
302
151
151
75
58
142
27
37
24
28
82
101
105
46
49
241
41
14
6
50%
50%
**
**
47%
**
**
**
**
**
34%
35%
**
**
80%
**
**
**
Orange
76
33
43
**
**
36
**
**
**
**
**
31
25
**
**
57
**
**
**
25%
22%
29%
**
**
26%
**
**
**
**
**
31%
24%
**
**
24%
**
**
**
43%
57%
**
**
48%
**
**
**
**
**
41%
33%
**
**
75%
**
**
**
O2
59
28
31
**
**
31
**
**
**
**
**
23
19
**
**
48
**
**
**
20%
18%
21%
**
**
22%
**
**
**
**
**
23%
18%
**
**
20%
**
**
**
47%
53%
**
**
53%
**
**
**
**
**
39%
32%
**
**
81%
**
**
**
Vodafone
50
29
21
**
**
24
**
**
**
**
**
16
15
**
**
40
**
**
**
17%
19%
14%
**
**
17%
**
**
**
**
**
15%
14%
**
**
17%
**
**
**
58%
42%
**
**
48%
**
**
**
**
**
31%
30%
**
**
80%
**
**
**
EE/ Everything Everywhere
32
20
12
**
**
14
**
**
**
**
**
11
7
**
**
24
**
**
**
11%
13%
8%
**
**
10%
**
**
**
**
**
11%
7%
**
**
10%
**
**
**
62%
38%
**
**
43%
**
**
**
**
**
36%
22%
**
**
75%
**
**
**
T-Mobile
30
13
17
**
**
13
**
**
**
**
**
9
13
**
**
28
**
**
**
10%
8%
11%
**
**
9%
**
**
**
**
**
8%
13%
**
**
12%
**
**
**
43%
57%
**
**
43%
**
**
**
**
**
29%
44%
**
**
93%
**
**
**
'3'
29
13
16
**
**
10
**
**
**
**
**
3
17
**
**
21
**
**
**
10%
9%
11%
**
**
7%
**
**
**
**
**
3%
16%
**
**
9%
**
**
**
k
45%
55%
**
**
34%
**
**
**
**
**
11%
58%
**
**
74%
**
**
**
Virgin Media/ Any Virgin
8
7
1
**
**
4
**
**
**
**
**
4
2
**
**
8
**
**
**
3%
5%
1%
**
**
3%
**
**
**
**
**
4%
2%
**
**
3%
**
**
**
83%
17%
**
**
49%
**
**
**
**
**
45%
27%
**
**
98%
**
**
**
Tesco
6
3
2
**
**
2
**
**
**
**
**
1
1
**
**
3
**
**
**
2%
2%
1%
**
**
1%
**
**
**
**
**
1%
1%
**
**
1%
**
**
**
61%
39%
**
**
38%
**
**
**
**
**
19%
18%
**
**
63%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD42). Which mobile network did you use before you took up the 4G service? (SINGLE CODE)
Base : Those who have a 4G service on their smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
387
200
187
98
76
171
42
47
31
43
97
110
139
69
69
234
74
44
35
Effective Weighted Sample
283
147
137
71
55
128
32
37
21
29
68
80
103
53
53
203
61
31
32
Total
302
151
151
75
58
142
27
37
24
28
82
101
105
46
49
241
41
14
6
50%
50%
**
**
47%
**
**
**
**
**
34%
35%
**
**
80%
**
**
**
Other
5
2
2
**
**
2
**
**
**
**
**
-
3
**
**
4
**
**
**
1%
1%
2%
**
**
2%
**
**
**
**
**
-%
3%
**
**
2%
**
**
**
50%
50%
**
**
54%
**
**
**
**
**
-%
67%
**
**
84%
**
**
**
Don't know
7
3
4
**
**
5
**
**
**
**
**
3
2
**
**
7
**
**
**
2%
2%
3%
**
**
3%
**
**
**
**
**
3%
2%
**
**
3%
**
**
**
43%
57%
**
**
64%
**
**
**
**
**
47%
28%
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD42). Which mobile network did you use before you took up the 4G service? (SINGLE CODE)
Base : Those who have a 4G service on their smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
387
31
19
27
19
21
30
24
33
30
304
83
263
124
242
145
Effective Weighted Sample
283
30
18
26
18
20
28
23
32
28
242
43
191
98
167
116
Total
302
44
31
27
15
19
30
21
16
37
265
37
220
82
181
121
**
**
**
**
**
**
**
**
**
88%
**
73%
27%
60%
40%
Orange
76
**
**
**
**
**
**
**
**
**
68
**
58
18
46
30
25%
**
**
**
**
**
**
**
**
**
26%
**
26%
23%
26%
25%
**
**
**
**
**
**
**
**
**
89%
**
76%
24%
61%
39%
O2
59
**
**
**
**
**
**
**
**
**
51
**
41
18
32
27
20%
**
**
**
**
**
**
**
**
**
19%
**
19%
22%
18%
22%
**
**
**
**
**
**
**
**
**
86%
**
69%
31%
55%
45%
Vodafone
50
**
**
**
**
**
**
**
**
**
46
**
41
9
29
21
17%
**
**
**
**
**
**
**
**
**
17%
**
18%
12%
16%
18%
**
**
**
**
**
**
**
**
**
91%
**
81%
19%
57%
43%
EE/ Everything Everywhere
32
**
**
**
**
**
**
**
**
**
24
**
23
9
24
8
11%
**
**
**
**
**
**
**
**
**
9%
**
11%
11%
13%
6%
**
**
**
**
**
**
**
**
**
76%
**
73%
27%
75%
25%
T-Mobile
30
**
**
**
**
**
**
**
**
**
25
**
22
8
17
13
10%
**
**
**
**
**
**
**
**
**
9%
**
10%
10%
9%
11%
**
**
**
**
**
**
**
**
**
84%
**
73%
27%
56%
44%
'3'
29
**
**
**
**
**
**
**
**
**
27
**
21
8
17
12
10%
**
**
**
**
**
**
**
**
**
10%
**
9%
10%
9%
10%
**
**
**
**
**
**
**
**
**
92%
**
71%
29%
58%
42%
Virgin Media/ Any Virgin
8
**
**
**
**
**
**
**
**
**
7
**
3
5
5
3
3%
**
**
**
**
**
**
**
**
**
3%
**
1%
6%
3%
3%
l
**
**
**
**
**
**
**
**
**
88%
**
38%
62%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD42). Which mobile network did you use before you took up the 4G service? (SINGLE CODE)
Base : Those who have a 4G service on their smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
387
31
19
27
19
21
30
24
33
30
304
83
263
124
242
145
Effective Weighted Sample
283
30
18
26
18
20
28
23
32
28
242
43
191
98
167
116
Total
302
44
31
27
15
19
30
21
16
37
265
37
220
82
181
121
**
**
**
**
**
**
**
**
**
88%
**
73%
27%
60%
40%
Tesco
6
**
**
**
**
**
**
**
**
**
5
**
4
1
3
2
2%
**
**
**
**
**
**
**
**
**
2%
**
2%
2%
2%
2%
**
**
**
**
**
**
**
**
**
97%
**
74%
26%
57%
43%
Other
5
**
**
**
**
**
**
**
**
**
5
**
3
1
2
2
1%
**
**
**
**
**
**
**
**
**
2%
**
1%
2%
1%
2%
**
**
**
**
**
**
**
**
**
100%
**
70%
30%
54%
46%
Don't know
7
**
**
**
**
**
**
**
**
**
7
**
5
3
5
2
2%
**
**
**
**
**
**
**
**
**
3%
**
2%
3%
3%
2%
**
**
**
**
**
**
**
**
**
100%
**
64%
36%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1354
670
684
73
90
356
835
321
214
166
118
239
352
307
450
794
157
199
204
Effective Weighted Sample
912
450
462
50
63
240
568
226
135
109
83
152
233
215
319
692
103
119
185
Total
806
391
415
45
67
231
463
189
120
100
81
162
203
162
274
674
61
44
28
49%
51%
**
**
29%
57%
23%
15%
12%
10%
20%
25%
20%
34%
84%
8%
5%
3%
Certain to
25
15
10
**
**
11
7
1
4
2
5
5
5
8
7
22
*
3
*
3%
4%
3%
**
**
5%
2%
*%
4%
2%
6%
3%
2%
5%
2%
3%
*%
6%
1%
f
g
g
r
pr
59%
41%
**
**
45%
28%
3%
17%
8%
19%
20%
19%
31%
27%
88%
1%
11%
1%
Very likely
23
12
11
**
**
8
7
5
6
2
4
5
6
5
7
20
2
-
1
3%
3%
3%
**
**
4%
1%
3%
5%
2%
5%
3%
3%
3%
2%
3%
3%
-%
3%
f
q
q
51%
49%
**
**
36%
29%
21%
28%
8%
18%
22%
27%
22%
29%
87%
9%
-%
4%
Likely
76
38
39
**
**
33
21
13
12
12
8
24
16
15
21
63
6
4
3
9%
10%
9%
**
**
14%
5%
7%
10%
12%
10%
15%
8%
9%
8%
9%
10%
8%
11%
f
ln
49%
51%
**
**
43%
28%
17%
16%
16%
11%
32%
21%
20%
28%
83%
8%
5%
4%
TOTAL LIKELY
124
64
60
**
**
52
35
19
23
16
17
34
27
28
34
105
8
6
4
15%
16%
14%
**
**
23%
8%
10%
19%
16%
21%
21%
13%
17%
13%
16%
14%
15%
15%
f
g
g
ln
52%
48%
**
**
42%
28%
15%
18%
13%
14%
28%
22%
22%
28%
85%
7%
5%
3%
Unlikely
117
58
59
**
**
42
60
22
16
15
14
23
36
23
35
97
9
5
6
14%
15%
14%
**
**
18%
13%
12%
13%
15%
17%
14%
17%
14%
13%
14%
14%
12%
22%
oq
50%
50%
**
**
36%
51%
19%
14%
13%
12%
20%
30%
20%
30%
83%
7%
5%
5%
Very unlikely
204
101
103
**
**
51
131
46
28
33
18
39
53
41
69
169
19
11
5
25%
26%
25%
**
**
22%
28%
24%
24%
33%
22%
24%
26%
25%
25%
25%
31%
25%
17%
r
r
50%
50%
**
**
25%
64%
23%
14%
16%
9%
19%
26%
20%
34%
83%
9%
5%
2%
Certain not to
265
124
141
**
**
52
198
77
37
18
22
51
60
52
99
226
15
14
9
33%
32%
34%
**
**
23%
43%
41%
31%
18%
27%
31%
30%
32%
36%
34%
25%
33%
33%
e
ij
i
47%
53%
**
**
20%
75%
29%
14%
7%
8%
19%
23%
20%
37%
85%
6%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1354
670
684
73
90
356
835
321
214
166
118
239
352
307
450
794
157
199
204
Effective Weighted Sample
912
450
462
50
63
240
568
226
135
109
83
152
233
215
319
692
103
119
185
Total
806
391
415
45
67
231
463
189
120
100
81
162
203
162
274
674
61
44
28
49%
51%
**
**
29%
57%
23%
15%
12%
10%
20%
25%
20%
34%
84%
8%
5%
3%
TOTAL UNLIKELY
586
283
303
**
**
146
389
146
81
66
53
113
149
116
204
492
43
31
20
73%
72%
73%
**
**
63%
84%
77%
68%
66%
66%
70%
73%
71%
74%
73%
70%
71%
73%
e
hij
48%
52%
**
**
25%
66%
25%
14%
11%
9%
19%
25%
20%
35%
84%
7%
5%
3%
Don't know
96
44
52
**
**
33
39
24
16
18
11
15
27
18
36
77
10
6
3
12%
11%
13%
**
**
14%
8%
13%
13%
18%
13%
9%
13%
11%
13%
11%
16%
15%
12%
f
46%
54%
**
**
34%
40%
25%
17%
19%
11%
15%
28%
19%
37%
79%
10%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1354
72
88
79
95
106
86
93
82
93
946
408
436
916
866
488
Effective Weighted Sample
912
68
82
76
89
100
81
88
79
87
745
178
290
647
575
337
Total
806
85
105
62
63
86
75
69
32
98
686
120
313
492
508
299
**
**
**
**
11%
**
**
**
**
85%
15%
39%
61%
63%
37%
Certain to
25
**
**
**
**
1
**
**
**
**
23
2
16
9
10
15
3%
**
**
**
**
1%
**
**
**
**
3%
2%
5%
2%
2%
5%
m
n
**
**
**
**
4%
**
**
**
**
92%
8%
62%
38%
41%
59%
Very likely
23
**
**
**
**
4
**
**
**
**
19
4
11
12
9
13
3%
**
**
**
**
4%
**
**
**
**
3%
3%
4%
2%
2%
4%
n
**
**
**
**
16%
**
**
**
**
82%
18%
49%
51%
41%
59%
Likely
76
**
**
**
**
9
**
**
**
**
64
12
37
39
44
32
9%
**
**
**
**
11%
**
**
**
**
9%
10%
12%
8%
9%
11%
**
**
**
**
12%
**
**
**
**
84%
16%
49%
51%
58%
42%
TOTAL LIKELY
124
**
**
**
**
14
**
**
**
**
106
18
64
60
64
60
15%
**
**
**
**
16%
**
**
**
**
15%
15%
20%
12%
13%
20%
m
n
**
**
**
**
11%
**
**
**
**
85%
15%
51%
49%
52%
48%
Unlikely
117
**
**
**
**
17
**
**
**
**
100
16
59
57
69
47
14%
**
**
**
**
20%
**
**
**
**
15%
14%
19%
12%
14%
16%
m
**
**
**
**
15%
**
**
**
**
86%
14%
51%
49%
59%
41%
Very unlikely
204
**
**
**
**
24
**
**
**
**
176
28
70
135
133
72
25%
**
**
**
**
28%
**
**
**
**
26%
23%
22%
27%
26%
24%
**
**
**
**
12%
**
**
**
**
86%
14%
34%
66%
65%
35%
Certain not to
265
**
**
**
**
18
**
**
**
**
224
41
72
193
185
80
33%
**
**
**
**
21%
**
**
**
**
33%
34%
23%
39%
37%
27%
l
o
**
**
**
**
7%
**
**
**
**
85%
15%
27%
73%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)
Base : Those without a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1354
72
88
79
95
106
86
93
82
93
946
408
436
916
866
488
Effective Weighted Sample
912
68
82
76
89
100
81
88
79
87
745
178
290
647
575
337
Total
806
85
105
62
63
86
75
69
32
98
686
120
313
492
508
299
**
**
**
**
11%
**
**
**
**
85%
15%
39%
61%
63%
37%
TOTAL UNLIKELY
586
**
**
**
**
60
**
**
**
**
501
85
201
385
387
198
73%
**
**
**
**
69%
**
**
**
**
73%
71%
64%
78%
76%
66%
l
o
**
**
**
**
10%
**
**
**
**
85%
15%
34%
66%
66%
34%
Don't know
96
**
**
**
**
12
**
**
**
**
79
17
49
48
56
40
12%
**
**
**
**
14%
**
**
**
**
12%
14%
16%
10%
11%
13%
m
**
**
**
**
13%
**
**
**
**
82%
18%
50%
49%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Prepay/ Pay as you go
826
392
434
94
107
230
396
214
121
92
71
147
215
146
317
680
65
49
32
35%
34%
35%
25%
24%
27%
58%
55%
48%
35%
15%
24%
30%
34%
53%
34%
33%
43%
48%
cde
ij
ij
j
k
k
klm
op
op
47%
53%
11%
13%
28%
48%
26%
15%
11%
9%
18%
26%
18%
38%
82%
8%
6%
4%
Postpay/ monthly contract
1532
739
793
286
336
631
278
174
134
174
393
464
502
285
278
1299
134
65
34
65%
65%
65%
75%
76%
73%
41%
44%
52%
65%
85%
76%
70%
66%
47%
65%
67%
56%
52%
f
f
f
g
gh
ghi
lmn
n
n
qr
qr
48%
52%
19%
22%
41%
18%
11%
9%
11%
26%
30%
33%
19%
18%
85%
9%
4%
2%
Other
4
4
*
-
-
2
2
1
-
-
1
*
2
-
1
3
-
*
*
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
*%
-%
*%
*%
93%
7%
-%
-%
46%
54%
27%
-%
-%
35%
11%
57%
-%
33%
85%
-%
11%
5%
Don't know
4
2
2
-
-
2
2
1
-
-
*
1
2
-
*
3
-
1
-
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
*%
-%
1%
-%
55%
45%
-%
-%
41%
59%
30%
-%
-%
4%
34%
55%
-%
11%
81%
-%
19%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Prepay/ Pay as you go
826
82
103
62
67
84
77
77
32
97
707
119
314
510
487
339
35%
27%
32%
29%
41%
42%
35%
39%
33%
36%
34%
38%
22%
54%
34%
37%
abc
abc
ac
a
l
10%
12%
8%
8%
10%
9%
9%
4%
12%
86%
14%
38%
62%
59%
41%
Postpay/ monthly contract
1532
223
220
147
95
114
145
120
63
170
1337
196
1100
432
949
583
65%
73%
68%
70%
59%
58%
65%
61%
66%
64%
65%
62%
78%
46%
66%
63%
degi
e
de
m
15%
14%
10%
6%
7%
9%
8%
4%
11%
87%
13%
72%
28%
62%
38%
Other
4
-
-
2
-
-
-
-
*
1
4
*
2
2
2
1
*%
-%
-%
1%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
-%
-%
52%
-%
-%
-%
-%
10%
23%
96%
4%
61%
39%
63%
37%
Don't know
4
-
2
-
-
-
1
-
-
-
4
*
*
4
3
1
*%
-%
1%
-%
-%
-%
*%
-%
-%
-%
*%
*%
*%
*%
*%
*%
l
-%
55%
-%
-%
-%
26%
-%
-%
-%
92%
8%
8%
92%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1998
968
1030
376
401
786
435
230
190
260
459
512
677
445
361
1253
280
230
235
Effective Weighted Sample
1401
679
722
269
284
556
302
172
124
175
325
359
477
321
266
1084
207
156
214
Total
1532
739
793
286
336
631
278
174
134
174
393
464
502
285
278
1299
134
65
34
48%
52%
19%
22%
41%
18%
11%
9%
11%
26%
30%
33%
19%
18%
85%
9%
4%
2%
Handset and contract
1349
640
709
262
304
564
219
146
117
155
355
414
459
249
227
1141
122
60
27
88%
87%
89%
91%
90%
89%
79%
84%
87%
89%
90%
89%
91%
87%
82%
88%
91%
92%
78%
f
f
f
g
n
n
r
r
r
47%
53%
19%
22%
42%
16%
11%
9%
11%
26%
31%
34%
18%
17%
85%
9%
4%
2%
SIM card only
172
98
75
23
29
65
55
27
15
19
37
48
42
35
46
149
12
5
7
11%
13%
9%
8%
9%
10%
20%
15%
11%
11%
9%
10%
8%
12%
17%
11%
9%
7%
20%
b
cde
kl
opq
57%
43%
14%
17%
38%
32%
15%
9%
11%
22%
28%
24%
20%
27%
86%
7%
3%
4%
Don't know
10
2
9
1
4
2
4
1
2
-
1
3
1
2
5
8
1
1
1
1%
*%
1%
*%
1%
*%
1%
1%
1%
-%
*%
1%
*%
1%
2%
1%
1%
1%
2%
a
l
16%
84%
11%
36%
16%
38%
13%
15%
-%
7%
25%
12%
15%
48%
82%
7%
6%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1998
165
143
158
127
116
143
133
136
132
1497
501
1302
696
1300
698
Effective Weighted Sample
1401
157
134
150
120
109
136
125
129
124
1185
228
920
519
874
527
Total
1532
223
220
147
95
114
145
120
63
170
1337
196
1100
432
949
583
15%
14%
10%
6%
7%
9%
8%
4%
11%
87%
13%
72%
28%
62%
38%
Handset and contract
1349
206
188
125
84
109
135
101
58
135
1180
169
978
371
832
517
88%
93%
85%
85%
88%
95%
93%
84%
91%
79%
88%
86%
89%
86%
88%
89%
bcgi
bcgi
bcgi
i
15%
14%
9%
6%
8%
10%
7%
4%
10%
87%
13%
73%
27%
62%
38%
SIM card only
172
15
32
21
11
6
8
17
5
34
148
25
117
56
110
63
11%
7%
15%
14%
11%
5%
5%
14%
8%
20%
11%
13%
11%
13%
12%
11%
aef
aef
aef
aefh
9%
19%
12%
6%
3%
4%
10%
3%
20%
86%
14%
68%
32%
64%
36%
Don't know
10
2
-
1
1
-
3
1
*
1
9
2
5
5
8
3
1%
1%
-%
1%
1%
-%
2%
1%
1%
1%
1%
1%
*%
1%
1%
*%
15%
-%
9%
5%
-%
24%
14%
4%
11%
83%
17%
49%
51%
73%
27%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Several times a day
1291
597
694
299
335
495
163
180
135
136
302
359
420
227
285
1098
99
57
37
55%
52%
57%
79%
76%
57%
24%
46%
53%
51%
65%
59%
58%
53%
48%
55%
50%
49%
56%
ef
ef
f
ghi
n
n
46%
54%
23%
26%
38%
13%
14%
10%
11%
23%
28%
33%
18%
22%
85%
8%
4%
3%
Every day
447
203
244
59
73
200
115
67
48
54
88
105
129
91
121
349
51
32
14
19%
18%
20%
16%
16%
23%
17%
17%
19%
20%
19%
17%
18%
21%
20%
18%
26%
28%
21%
cdf
o
or
45%
55%
13%
16%
45%
26%
15%
11%
12%
20%
24%
29%
20%
27%
78%
12%
7%
3%
Several times a week
238
129
109
13
20
86
120
36
35
26
42
62
64
45
65
201
22
8
6
10%
11%
9%
3%
4%
10%
18%
9%
14%
10%
9%
10%
9%
10%
11%
10%
11%
7%
10%
b
cd
cde
54%
46%
5%
8%
36%
50%
15%
15%
11%
18%
26%
27%
19%
27%
85%
9%
3%
3%
At least once a week
118
62
56
6
8
35
69
29
7
18
11
31
28
19
41
99
11
6
2
5%
5%
5%
1%
2%
4%
10%
7%
3%
7%
2%
5%
4%
4%
7%
5%
6%
5%
4%
cd
cde
hj
hj
l
53%
47%
5%
7%
30%
59%
25%
6%
16%
10%
26%
24%
16%
35%
84%
10%
5%
2%
At least once a month
59
36
23
1
4
18
35
16
6
9
6
13
21
7
16
48
5
5
1
2%
3%
2%
*%
1%
2%
5%
4%
2%
3%
1%
2%
3%
2%
3%
2%
2%
4%
2%
c
cde
j
r
61%
39%
2%
7%
31%
60%
27%
10%
15%
9%
23%
37%
13%
28%
82%
8%
8%
2%
Less than once a month
57
31
27
2
-
9
46
14
5
6
7
14
17
7
18
52
3
2
1
2%
3%
2%
*%
-%
1%
7%
3%
2%
2%
2%
2%
2%
2%
3%
3%
2%
2%
1%
d
cde
r
54%
46%
3%
-%
16%
81%
24%
9%
10%
13%
24%
30%
13%
31%
91%
5%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Never
150
77
73
*
3
20
126
44
17
16
9
28
38
35
49
132
7
6
5
6%
7%
6%
*%
1%
2%
19%
11%
7%
6%
2%
5%
5%
8%
8%
7%
4%
5%
7%
cd
cde
ij
j
j
kl
kl
p
51%
49%
*%
2%
13%
84%
29%
12%
11%
6%
19%
25%
23%
33%
88%
5%
4%
3%
Don't know
7
4
3
-
1
1
5
4
1
-
*
1
4
1
2
7
*
*
-
*%
*%
*%
-%
*%
*%
1%
1%
*%
-%
*%
*%
1%
*%
*%
*%
*%
*%
-%
55%
45%
-%
11%
14%
75%
56%
10%
-%
2%
11%
56%
10%
24%
97%
2%
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Several times a day
1291
186
166
116
85
93
123
110
43
177
1128
163
902
389
763
528
55%
61%
51%
55%
53%
47%
55%
56%
45%
66%
55%
52%
64%
41%
53%
57%
beh
h
h
h
bcdefgh
m
14%
13%
9%
7%
7%
10%
8%
3%
14%
87%
13%
70%
30%
59%
41%
Every day
447
49
64
31
30
49
50
25
24
27
390
56
284
163
269
178
19%
16%
20%
15%
19%
25%
22%
13%
25%
10%
19%
18%
20%
17%
19%
19%
gi
i
acgi
cgi
acgi
11%
14%
7%
7%
11%
11%
6%
5%
6%
87%
13%
63%
36%
60%
40%
Several times a week
238
30
34
25
24
20
15
23
13
18
204
34
118
120
143
95
10%
10%
11%
12%
15%
10%
7%
12%
14%
7%
10%
11%
8%
13%
10%
10%
fi
fi
l
12%
14%
11%
10%
8%
6%
10%
6%
7%
86%
14%
49%
50%
60%
40%
At least once a week
118
13
17
10
7
13
9
17
5
7
98
20
47
71
78
40
5%
4%
5%
5%
4%
7%
4%
9%
5%
2%
5%
6%
3%
7%
5%
4%
i
i
l
11%
15%
9%
6%
11%
8%
14%
4%
6%
83%
17%
40%
60%
66%
34%
At least once a month
59
5
6
6
4
7
7
-
2
11
48
10
25
34
41
17
2%
2%
2%
3%
2%
4%
3%
-%
2%
4%
2%
3%
2%
4%
3%
2%
g
g
g
g
g
g
l
9%
11%
11%
7%
12%
11%
-%
3%
18%
82%
18%
43%
57%
71%
29%
Less than once a month
57
6
11
10
1
7
4
4
3
6
46
11
13
44
42
15
2%
2%
3%
5%
1%
3%
2%
2%
3%
2%
2%
3%
1%
5%
3%
2%
d
l
o
11%
19%
17%
2%
12%
6%
7%
5%
10%
81%
19%
22%
78%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Never
150
15
25
13
10
9
14
18
6
23
129
21
29
120
101
49
6%
5%
8%
6%
6%
4%
6%
9%
6%
8%
6%
7%
2%
13%
7%
5%
l
10%
17%
9%
7%
6%
9%
12%
4%
15%
86%
14%
19%
80%
67%
33%
Don't know
7
1
1
-
1
1
1
-
-
2
7
*
*
7
4
3
*%
*%
*%
-%
*%
*%
1%
-%
-%
1%
*%
*%
*%
1%
*%
*%
l
13%
17%
-%
11%
11%
21%
-%
-%
25%
97%
3%
2%
98%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Several times a day
1102
563
539
241
275
429
157
149
122
117
260
301
360
208
232
931
92
46
33
47%
49%
44%
63%
62%
50%
23%
38%
48%
44%
56%
49%
50%
48%
39%
47%
46%
40%
50%
b
ef
ef
f
g
ghi
n
n
n
q
q
51%
49%
22%
25%
39%
14%
14%
11%
11%
24%
27%
33%
19%
21%
84%
8%
4%
3%
Every day
497
225
271
70
91
217
119
84
47
58
93
125
143
95
132
401
46
33
16
21%
20%
22%
18%
21%
25%
18%
22%
18%
22%
20%
20%
20%
22%
22%
20%
23%
29%
25%
cf
o
o
45%
55%
14%
18%
44%
24%
17%
9%
12%
19%
25%
29%
19%
27%
81%
9%
7%
3%
Several times a week
355
160
195
40
51
125
139
66
42
40
58
86
99
64
105
300
27
18
10
15%
14%
16%
10%
12%
14%
21%
17%
16%
15%
13%
14%
14%
15%
18%
15%
13%
16%
15%
cde
l
45%
55%
11%
14%
35%
39%
18%
12%
11%
16%
24%
28%
18%
30%
85%
8%
5%
3%
At least once a week
196
89
107
17
17
46
116
39
19
26
29
48
60
33
53
164
18
10
4
8%
8%
9%
5%
4%
5%
17%
10%
7%
10%
6%
8%
8%
8%
9%
8%
9%
9%
6%
cde
j
45%
55%
9%
8%
24%
59%
20%
10%
13%
15%
25%
31%
17%
27%
84%
9%
5%
2%
At least once a month
107
48
59
4
5
31
67
24
12
13
16
26
33
17
30
92
9
4
2
5%
4%
5%
1%
1%
4%
10%
6%
5%
5%
3%
4%
5%
4%
5%
5%
5%
3%
3%
cd
cde
45%
55%
4%
5%
29%
63%
22%
11%
12%
15%
24%
31%
16%
28%
86%
9%
3%
2%
Less than once a month
86
43
44
7
2
14
64
21
10
10
8
19
21
12
35
78
5
3
1
4%
4%
4%
2%
*%
2%
9%
5%
4%
4%
2%
3%
3%
3%
6%
4%
2%
2%
1%
cde
j
klm
r
49%
51%
8%
2%
16%
74%
24%
12%
11%
9%
22%
24%
14%
40%
91%
5%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Never
19
7
11
1
2
3
14
7
3
1
1
6
4
1
7
15
3
1
*
1%
1%
1%
*%
*%
*%
2%
2%
1%
*%
*%
1%
1%
*%
1%
1%
1%
1%
1%
cde
j
38%
62%
4%
9%
14%
73%
36%
15%
4%
3%
32%
22%
8%
38%
80%
14%
5%
2%
Don't know
5
3
2
-
1
1
3
2
-
-
*
1
2
1
2
5
*
-
-
*%
*%
*%
-%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
55%
45%
-%
15%
21%
63%
37%
-%
-%
3%
15%
37%
13%
34%
97%
3%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Several times a day
1102
189
136
92
66
74
112
82
27
153
969
133
795
307
623
479
47%
62%
42%
44%
40%
37%
50%
42%
29%
57%
47%
42%
56%
32%
43%
52%
bcdefgh
h
h
h
deh
h
bcdegh
m
n
17%
12%
8%
6%
7%
10%
7%
2%
14%
88%
12%
72%
28%
56%
44%
Every day
497
67
70
30
33
46
53
32
26
44
435
62
319
177
297
200
21%
22%
21%
14%
20%
23%
24%
16%
27%
17%
21%
20%
23%
19%
21%
22%
c
c
c
c
cgi
m
13%
14%
6%
7%
9%
11%
7%
5%
9%
88%
12%
64%
36%
60%
40%
Several times a week
355
31
44
41
38
37
25
36
20
28
301
54
179
176
219
136
15%
10%
14%
19%
24%
19%
11%
18%
21%
10%
15%
17%
13%
19%
15%
15%
afi
abfi
afi
afi
afi
l
9%
12%
12%
11%
10%
7%
10%
6%
8%
85%
15%
50%
49%
62%
38%
At least once a week
196
12
27
22
15
25
15
22
11
15
170
26
75
121
134
62
8%
4%
8%
10%
9%
13%
7%
11%
12%
6%
8%
8%
5%
13%
9%
7%
a
a
afi
ai
ai
l
o
6%
14%
11%
7%
13%
8%
11%
6%
8%
87%
13%
38%
62%
68%
32%
At least once a month
107
4
20
16
4
9
9
9
5
16
86
21
31
76
85
22
5%
1%
6%
7%
3%
5%
4%
5%
5%
6%
4%
7%
2%
8%
6%
2%
a
ad
a
a
a
a
j
l
o
4%
19%
15%
4%
9%
9%
9%
4%
15%
80%
20%
29%
71%
80%
20%
Less than once a month
86
2
25
11
4
6
3
14
5
9
70
16
15
72
68
19
4%
1%
8%
5%
2%
3%
1%
7%
5%
3%
3%
5%
1%
8%
5%
2%
adef
af
adf
af
a
l
o
2%
29%
12%
5%
7%
3%
16%
6%
10%
81%
19%
17%
83%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Never
19
-
4
-
2
-
5
1
1
2
16
3
4
14
13
5
1%
-%
1%
-%
1%
-%
2%
1%
2%
1%
1%
1%
*%
2%
1%
1%
ace
l
-%
20%
-%
10%
-%
26%
7%
8%
9%
85%
15%
23%
77%
70%
30%
Don't know
5
-
-
-
1
1
1
1
-
2
5
*
*
5
3
2
*%
-%
-%
-%
*%
*%
*%
*%
-%
1%
*%
*%
*%
*%
*%
*%
l
-%
-%
-%
15%
15%
16%
13%
-%
37%
97%
3%
3%
97%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Several times a day
844
420
424
227
247
306
64
109
67
85
234
273
277
150
143
725
69
30
19
54%
56%
53%
68%
66%
49%
30%
55%
50%
52%
61%
61%
54%
56%
45%
56%
50%
42%
50%
ef
ef
f
h
ln
n
n
q
50%
50%
27%
29%
36%
8%
13%
8%
10%
28%
32%
33%
18%
17%
86%
8%
4%
2%
Every day
330
157
173
68
68
158
36
37
31
37
82
91
118
55
65
259
38
22
10
21%
21%
22%
20%
18%
25%
17%
18%
23%
22%
22%
20%
23%
21%
20%
20%
27%
32%
27%
df
o
o
o
48%
52%
21%
21%
48%
11%
11%
9%
11%
25%
28%
36%
17%
20%
79%
11%
7%
3%
Several times a week
130
67
63
20
28
51
31
16
14
18
23
28
42
22
38
105
14
7
4
8%
9%
8%
6%
7%
8%
15%
8%
11%
11%
6%
6%
8%
8%
12%
8%
10%
10%
11%
cde
k
52%
48%
16%
22%
39%
24%
13%
11%
14%
18%
22%
32%
17%
29%
81%
11%
5%
3%
At least once a week
61
29
32
7
11
29
14
6
7
5
7
18
18
11
14
56
2
2
1
4%
4%
4%
2%
3%
5%
7%
3%
5%
3%
2%
4%
4%
4%
4%
4%
1%
3%
4%
cd
j
p
48%
52%
11%
18%
48%
23%
10%
12%
7%
11%
29%
30%
18%
23%
92%
3%
3%
2%
At least once a month
31
11
20
4
3
13
11
2
4
6
4
3
13
7
7
28
1
2
*
2%
1%
2%
1%
1%
2%
5%
1%
3%
3%
1%
1%
3%
3%
2%
2%
1%
2%
1%
cde
35%
65%
12%
9%
42%
37%
8%
14%
18%
13%
11%
42%
24%
23%
89%
5%
5%
1%
Less than once a month
38
14
24
2
4
21
10
6
3
3
10
10
12
4
13
33
2
2
*
2%
2%
3%
1%
1%
3%
5%
3%
2%
2%
3%
2%
2%
1%
4%
3%
2%
3%
1%
cd
cd
m
38%
62%
6%
12%
56%
27%
15%
9%
7%
25%
26%
31%
9%
34%
88%
6%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Never
113
47
66
6
12
51
44
23
7
10
21
25
33
18
37
93
11
6
2
7%
6%
8%
2%
3%
8%
21%
12%
5%
6%
5%
6%
6%
7%
12%
7%
8%
8%
6%
cd
cde
j
klm
41%
59%
5%
11%
45%
39%
21%
6%
9%
18%
22%
29%
16%
33%
83%
10%
5%
2%
Don't know
3
1
2
1
1
1
-
-
*
-
1
-
1
1
1
2
1
*
-
*%
*%
*%
*%
*%
*%
-%
-%
*%
-%
*%
-%
*%
*%
*%
*%
1%
1%
-%
22%
78%
18%
40%
43%
-%
-%
14%
-%
22%
-%
47%
16%
37%
64%
22%
14%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Several times a day
844
135
95
95
61
42
92
77
22
104
737
107
625
219
493
351
54%
62%
44%
64%
61%
38%
62%
62%
35%
62%
54%
56%
57%
49%
53%
57%
beh
beh
beh
beh
beh
beh
m
16%
11%
11%
7%
5%
11%
9%
3%
12%
87%
13%
74%
26%
58%
42%
Every day
330
36
64
24
17
39
18
18
12
32
295
35
241
89
200
130
21%
16%
30%
16%
17%
35%
12%
14%
19%
19%
22%
18%
22%
20%
22%
21%
acdfghi
acdfghi
11%
19%
7%
5%
12%
5%
5%
4%
10%
89%
11%
73%
27%
61%
39%
Several times a week
130
21
15
8
6
16
9
9
9
12
115
15
89
40
72
57
8%
9%
7%
5%
6%
15%
6%
7%
14%
7%
8%
8%
8%
9%
8%
9%
cdf
cdf
16%
11%
6%
5%
13%
7%
7%
7%
9%
88%
12%
69%
31%
56%
44%
At least once a week
61
9
12
5
5
8
7
3
3
4
52
9
41
20
43
18
4%
4%
6%
3%
5%
7%
5%
2%
5%
2%
4%
5%
4%
5%
5%
3%
15%
20%
8%
8%
13%
12%
4%
6%
7%
85%
15%
67%
33%
71%
29%
At least once a month
31
6
3
3
2
1
4
2
3
3
27
4
20
11
16
15
2%
3%
1%
2%
2%
1%
3%
1%
5%
2%
2%
2%
2%
3%
2%
2%
21%
9%
11%
7%
4%
13%
6%
10%
9%
88%
12%
63%
37%
50%
50%
Less than once a month
38
6
4
4
-
3
4
5
2
5
32
6
26
12
26
12
2%
3%
2%
3%
-%
3%
3%
4%
3%
3%
2%
3%
2%
3%
3%
2%
d
16%
11%
10%
-%
9%
11%
14%
5%
12%
84%
16%
69%
31%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Never
113
6
23
9
7
2
13
12
11
9
97
16
55
58
76
37
7%
3%
11%
6%
7%
2%
9%
9%
18%
6%
7%
8%
5%
13%
8%
6%
ae
ae
ae
acdefgi
l
5%
21%
8%
6%
2%
11%
10%
10%
8%
86%
14%
49%
51%
67%
33%
Don't know
3
-
-
-
1
-
1
-
1
-
3
*
1
2
2
1
*%
-%
-%
-%
1%
-%
1%
-%
1%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
23%
-%
25%
-%
16%
-%
95%
5%
39%
61%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Send/ receive text messages (SMS)
2106
1011
1095
367
418
808
512
320
218
238
443
557
650
380
514
1760
186
103
57
89%
89%
89%
97%
94%
93%
76%
82%
86%
90%
95%
91%
90%
88%
86%
89%
93%
89%
86%
ef
f
f
g
ghi
n
n
or
48%
52%
17%
20%
38%
24%
15%
10%
11%
21%
26%
31%
18%
24%
84%
9%
5%
3%
Take photos
1462
690
772
312
344
584
222
185
139
168
348
409
476
263
315
1218
134
68
42
62%
61%
63%
82%
78%
68%
33%
47%
54%
63%
75%
67%
66%
61%
53%
61%
67%
59%
64%
ef
ef
f
gh
ghi
n
n
n
q
47%
53%
21%
24%
40%
15%
13%
10%
11%
24%
28%
33%
18%
22%
83%
9%
5%
3%
General browsing/ surfing the
internet
1222
604
618
282
317
491
131
135
109
121
328
383
403
216
221
1026
110
54
31
52%
53%
50%
74%
72%
57%
19%
35%
43%
46%
70%
63%
56%
50%
37%
52%
55%
47%
48%
ef
ef
f
g
g
ghi
lmn
mn
n
qr
49%
51%
23%
26%
40%
11%
11%
9%
10%
27%
31%
33%
18%
18%
84%
9%
4%
3%
Send/ receive emails (not SMS)
1054
525
529
246
269
426
113
116
92
111
303
344
367
168
175
883
100
48
24
45%
46%
43%
65%
61%
49%
17%
30%
36%
42%
65%
56%
51%
39%
29%
44%
50%
41%
37%
ef
ef
f
g
ghi
mn
mn
n
r
qr
50%
50%
23%
26%
40%
11%
11%
9%
11%
29%
33%
35%
16%
17%
84%
9%
5%
2%
Send/ receive messages with
pictures/ images
998
480
518
256
268
371
103
128
88
112
240
272
350
187
190
821
102
47
27
42%
42%
42%
67%
60%
43%
15%
33%
34%
42%
52%
44%
48%
43%
32%
41%
51%
41%
42%
def
ef
f
g
ghi
n
n
n
oqr
48%
52%
26%
27%
37%
10%
13%
9%
11%
24%
27%
35%
19%
19%
82%
10%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
919
421
499
260
281
323
55
115
80
96
241
266
317
167
169
778
73
42
26
39%
37%
41%
68%
64%
37%
8%
29%
31%
36%
52%
43%
44%
39%
28%
39%
37%
36%
39%
ef
ef
f
ghi
n
n
n
46%
54%
28%
31%
35%
6%
12%
9%
10%
26%
29%
34%
18%
18%
85%
8%
5%
3%
Download apps or programs directly
to your phone
830
410
421
229
230
307
63
100
73
87
224
246
278
146
159
701
66
40
24
35%
36%
34%
60%
52%
36%
9%
26%
29%
33%
48%
40%
39%
34%
27%
35%
33%
34%
37%
def
ef
f
g
ghi
mn
n
n
49%
51%
28%
28%
37%
8%
12%
9%
10%
27%
30%
34%
18%
19%
84%
8%
5%
3%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
802
388
414
238
228
283
53
96
66
83
199
243
271
146
143
677
65
39
21
34%
34%
34%
63%
52%
33%
8%
25%
26%
31%
43%
40%
38%
34%
24%
34%
33%
34%
32%
def
ef
f
ghi
n
n
n
48%
52%
30%
28%
35%
7%
12%
8%
10%
25%
30%
34%
18%
18%
84%
8%
5%
3%
Play games
760
368
392
228
212
274
47
110
72
90
169
182
250
155
173
641
69
29
21
32%
32%
32%
60%
48%
32%
7%
28%
28%
34%
36%
30%
35%
36%
29%
32%
35%
25%
32%
def
ef
f
gh
n
kn
q
q
48%
52%
30%
28%
36%
6%
14%
9%
12%
22%
24%
33%
20%
23%
84%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Record video clips using the phone
702
334
368
200
206
245
51
83
49
80
179
203
229
128
142
583
70
31
19
30%
29%
30%
53%
47%
28%
8%
21%
19%
30%
38%
33%
32%
30%
24%
29%
35%
27%
28%
ef
ef
f
gh
ghi
n
n
n
oq
48%
52%
28%
29%
35%
7%
12%
7%
11%
25%
29%
33%
18%
20%
83%
10%
4%
3%
Accessing/ receiving news
626
356
270
146
165
253
62
60
47
62
199
215
224
99
88
535
46
29
16
26%
31%
22%
38%
37%
29%
9%
15%
18%
23%
43%
35%
31%
23%
15%
27%
23%
25%
24%
b
ef
ef
f
g
ghi
mn
mn
n
57%
43%
23%
26%
40%
10%
10%
8%
10%
32%
34%
36%
16%
14%
85%
7%
5%
3%
Watching short video clips (e.g. on
YouTube or Dailymotion)
583
310
272
184
181
190
28
64
41
59
163
169
203
97
113
504
36
27
15
25%
27%
22%
48%
41%
22%
4%
16%
16%
22%
35%
28%
28%
23%
19%
25%
18%
23%
23%
b
def
ef
f
ghi
n
mn
p
53%
47%
32%
31%
33%
5%
11%
7%
10%
28%
29%
35%
17%
19%
87%
6%
5%
3%
Listen to music using MP3 function
556
295
261
182
169
177
27
76
53
52
142
140
176
110
129
478
35
25
17
23%
26%
21%
48%
38%
20%
4%
19%
21%
19%
31%
23%
24%
26%
22%
24%
18%
21%
26%
b
def
ef
f
ghi
p
p
53%
47%
33%
30%
32%
5%
14%
10%
9%
26%
25%
32%
20%
23%
86%
6%
4%
3%
Send/ receive video clips
518
251
267
159
145
187
27
52
38
57
133
143
182
102
92
432
51
23
11
22%
22%
22%
42%
33%
22%
4%
13%
15%
22%
29%
23%
25%
24%
15%
22%
26%
20%
17%
def
ef
f
g
ghi
n
n
n
r
r
49%
51%
31%
28%
36%
5%
10%
7%
11%
26%
28%
35%
20%
18%
83%
10%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
461
212
249
152
132
154
24
59
40
43
117
126
154
88
93
395
31
21
14
19%
19%
20%
40%
30%
18%
3%
15%
16%
16%
25%
21%
21%
20%
16%
20%
16%
18%
21%
def
ef
f
ghi
n
n
n
46%
54%
33%
29%
33%
5%
13%
9%
9%
25%
27%
33%
19%
20%
86%
7%
5%
3%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
461
216
244
123
150
157
31
49
32
55
146
148
148
83
82
390
33
25
13
19%
19%
20%
32%
34%
18%
5%
13%
13%
21%
31%
24%
21%
19%
14%
20%
16%
22%
20%
ef
ef
f
gh
ghi
n
n
n
47%
53%
27%
33%
34%
7%
11%
7%
12%
32%
32%
32%
18%
18%
85%
7%
5%
3%
Accessing/ receiving sports/ team
news/ scores
388
276
111
101
99
152
36
35
25
39
117
117
131
68
72
326
31
21
9
16%
24%
9%
26%
22%
18%
5%
9%
10%
15%
25%
19%
18%
16%
12%
16%
16%
18%
14%
b
ef
ef
f
g
ghi
n
n
71%
29%
26%
26%
39%
9%
9%
6%
10%
30%
30%
34%
18%
18%
84%
8%
5%
2%
Listen to FM radio
379
201
178
96
104
132
47
54
30
37
97
114
105
79
82
337
17
17
8
16%
18%
14%
25%
24%
15%
7%
14%
12%
14%
21%
19%
15%
18%
14%
17%
9%
15%
13%
b
ef
ef
f
ghi
n
n
pr
p
53%
47%
25%
28%
35%
12%
14%
8%
10%
26%
30%
28%
21%
22%
89%
5%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Making video calls e.g. via
Facetime, Skype
348
174
174
114
99
120
15
39
20
33
89
113
111
58
66
290
33
18
8
15%
15%
14%
30%
22%
14%
2%
10%
8%
12%
19%
18%
15%
13%
11%
15%
16%
16%
12%
def
ef
f
ghi
mn
n
50%
50%
33%
28%
34%
4%
11%
6%
9%
25%
32%
32%
17%
19%
83%
9%
5%
2%
Making voice calls using a VoIP
service e.g. Viber, Skype
342
180
162
97
103
119
23
39
24
37
93
109
106
57
70
293
29
14
6
14%
16%
13%
26%
23%
14%
3%
10%
10%
14%
20%
18%
15%
13%
12%
15%
14%
12%
9%
ef
ef
f
ghi
mn
r
r
53%
47%
28%
30%
35%
7%
11%
7%
11%
27%
32%
31%
17%
21%
86%
8%
4%
2%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
287
155
132
104
88
88
6
30
19
29
82
88
101
44
55
246
18
16
8
12%
14%
11%
27%
20%
10%
1%
8%
7%
11%
18%
14%
14%
10%
9%
12%
9%
14%
12%
b
def
ef
f
ghi
mn
mn
54%
46%
36%
31%
31%
2%
10%
6%
10%
29%
31%
35%
15%
19%
85%
6%
6%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
266
145
121
88
71
91
16
26
21
22
71
78
78
53
56
228
12
17
9
11%
13%
10%
23%
16%
11%
2%
7%
8%
8%
15%
13%
11%
12%
9%
11%
6%
15%
13%
b
def
ef
f
ghi
p
p
p
54%
46%
33%
27%
34%
6%
10%
8%
8%
27%
30%
29%
20%
21%
86%
5%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Watching live TV on the internet at
the same time as it is broadcast
173
98
75
53
58
53
10
16
10
19
51
53
56
26
38
150
8
11
4
7%
9%
6%
14%
13%
6%
2%
4%
4%
7%
11%
9%
8%
6%
6%
8%
4%
10%
6%
b
ef
ef
f
gh
p
p
57%
43%
30%
33%
31%
6%
9%
6%
11%
30%
31%
32%
15%
22%
87%
5%
6%
2%
Listen to Podcasts
166
106
61
42
57
55
12
21
3
14
53
66
49
26
25
139
13
10
4
7%
9%
5%
11%
13%
6%
2%
5%
1%
5%
11%
11%
7%
6%
4%
7%
6%
9%
7%
b
ef
ef
f
h
h
ghi
lmn
n
64%
36%
26%
34%
33%
7%
13%
2%
8%
32%
40%
29%
16%
15%
84%
8%
6%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. Vimeo, South Park
Studios)
145
83
62
51
41
48
5
20
12
18
24
34
46
32
33
125
7
9
4
6%
7%
5%
13%
9%
6%
1%
5%
5%
7%
5%
6%
6%
7%
6%
6%
3%
8%
5%
b
ef
ef
f
p
p
57%
43%
35%
28%
33%
3%
14%
8%
13%
17%
24%
31%
22%
23%
86%
5%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
LoveFilm Instant)
129
61
67
46
47
33
4
16
7
17
28
31
46
27
25
116
3
6
3
5%
5%
5%
12%
11%
4%
1%
4%
3%
6%
6%
5%
6%
6%
4%
6%
2%
5%
5%
ef
ef
f
h
p
p
p
48%
52%
35%
36%
26%
3%
12%
5%
13%
22%
24%
35%
21%
20%
90%
3%
5%
3%
Other
26
13
14
1
5
11
8
4
3
5
2
5
15
4
2
23
2
2
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
2%
*%
1%
2%
1%
*%
1%
1%
1%
1%
n
48%
52%
5%
21%
42%
32%
14%
11%
18%
7%
21%
58%
14%
8%
87%
6%
6%
1%
None of these
177
87
90
*
3
26
148
51
27
18
14
37
47
37
56
156
8
8
6
7%
8%
7%
*%
1%
3%
22%
13%
10%
7%
3%
6%
6%
9%
9%
8%
4%
7%
9%
cd
cde
ij
j
j
kl
p
p
49%
51%
*%
2%
15%
84%
29%
15%
10%
8%
21%
26%
21%
32%
88%
5%
4%
3%
Don't know
3
2
1
-
-
1
2
2
1
-
-
-
1
*
2
3
-
*
-
*%
*%
*%
-%
-%
*%
*%
*%
1%
-%
-%
-%
*%
*%
*%
*%
-%
*%
-%
56%
44%
-%
-%
36%
64%
56%
44%
-%
-%
-%
36%
2%
62%
89%
-%
11%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Send/ receive text messages (SMS)
2106
273
286
192
145
183
203
172
84
223
1825
281
1326
779
1271
835
89%
90%
88%
91%
89%
92%
91%
88%
88%
83%
89%
89%
94%
82%
88%
90%
i
i
i
m
13%
14%
9%
7%
9%
10%
8%
4%
11%
87%
13%
63%
37%
60%
40%
Take photos
1462
211
197
140
118
94
124
125
66
144
1289
173
1002
460
849
613
62%
69%
61%
66%
72%
47%
55%
64%
69%
54%
63%
55%
71%
49%
59%
66%
efi
e
efi
befgi
ei
efi
k
m
n
14%
13%
10%
8%
6%
8%
9%
5%
10%
88%
12%
69%
31%
58%
42%
General browsing/ surfing the internet
1222
168
175
129
76
94
103
103
46
133
1078
144
903
319
735
487
52%
55%
54%
61%
47%
47%
46%
52%
48%
49%
53%
46%
64%
34%
51%
53%
defhi
k
m
14%
14%
11%
6%
8%
8%
8%
4%
11%
88%
12%
74%
26%
60%
40%
Send/ receive emails (not SMS)
1054
159
160
113
60
62
104
78
30
117
919
135
790
263
633
421
45%
52%
49%
53%
37%
31%
47%
40%
31%
43%
45%
43%
56%
28%
44%
46%
degh
deh
deghi
deh
eh
m
15%
15%
11%
6%
6%
10%
7%
3%
11%
87%
13%
75%
25%
60%
40%
Send/ receive messages with pictures/
images
998
157
135
87
64
62
76
80
44
116
889
110
716
283
552
447
42%
51%
42%
41%
40%
31%
34%
41%
46%
43%
43%
35%
50%
30%
38%
48%
bcdefg
e
e
e
ef
ef
k
m
n
16%
14%
9%
6%
6%
8%
8%
4%
12%
89%
11%
72%
28%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
919
95
143
92
66
60
92
79
40
112
804
115
672
247
544
376
39%
31%
44%
44%
41%
30%
41%
40%
42%
42%
39%
36%
47%
26%
38%
41%
ae
ae
ae
ae
e
ae
ae
m
10%
16%
10%
7%
7%
10%
9%
4%
12%
87%
13%
73%
27%
59%
41%
Download apps or programs directly to
your phone
830
111
119
84
66
54
53
73
34
107
740
91
610
221
475
356
35%
37%
37%
40%
41%
27%
24%
37%
35%
40%
36%
29%
43%
23%
33%
38%
ef
ef
ef
ef
ef
f
ef
k
m
n
13%
14%
10%
8%
6%
6%
9%
4%
13%
89%
11%
73%
27%
57%
43%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
802
137
112
65
60
50
68
60
30
96
710
93
586
216
448
354
34%
45%
34%
30%
37%
25%
30%
30%
32%
36%
35%
29%
41%
23%
31%
38%
bcefgh
e
e
e
k
m
n
17%
14%
8%
7%
6%
8%
7%
4%
12%
88%
12%
73%
27%
56%
44%
Play games
760
122
101
74
64
56
50
62
34
77
666
94
530
230
409
351
32%
40%
31%
35%
39%
28%
23%
31%
35%
29%
32%
30%
37%
24%
28%
38%
efi
f
f
efi
f
f
m
n
16%
13%
10%
8%
7%
7%
8%
4%
10%
88%
12%
70%
30%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Record video clips using the phone
702
114
91
60
51
37
51
68
30
80
638
65
512
190
404
298
30%
37%
28%
28%
32%
19%
23%
35%
31%
30%
31%
21%
36%
20%
28%
32%
bcef
e
e
ef
ef
e
e
k
m
n
16%
13%
8%
7%
5%
7%
10%
4%
11%
91%
9%
73%
27%
58%
42%
Accessing/ receiving news
626
113
104
52
40
28
53
52
23
69
561
65
486
140
354
273
26%
37%
32%
25%
25%
14%
24%
26%
24%
26%
27%
21%
34%
15%
25%
29%
cdefghi
e
e
e
e
e
e
e
k
m
n
18%
17%
8%
6%
5%
8%
8%
4%
11%
90%
10%
78%
22%
56%
44%
Watching short video clips (e.g. on
YouTube or Dailymotion)
583
93
90
65
46
16
47
48
22
75
527
56
427
155
339
244
25%
31%
28%
31%
29%
8%
21%
25%
23%
28%
26%
18%
30%
16%
24%
26%
ef
e
ef
e
e
e
e
e
k
m
16%
16%
11%
8%
3%
8%
8%
4%
13%
90%
10%
73%
27%
58%
42%
Listen to music using MP3 function
556
101
71
61
49
21
34
52
18
72
504
51
406
150
306
250
23%
33%
22%
29%
30%
11%
15%
27%
19%
27%
25%
16%
29%
16%
21%
27%
befh
e
efh
befh
ef
e
efh
k
m
n
18%
13%
11%
9%
4%
6%
9%
3%
13%
91%
9%
73%
27%
55%
45%
Send/ receive video clips
518
106
70
36
37
33
34
36
20
61
474
44
382
135
279
239
22%
35%
21%
17%
23%
17%
15%
18%
21%
23%
23%
14%
27%
14%
19%
26%
bcdefghi
f
f
k
m
n
20%
13%
7%
7%
6%
7%
7%
4%
12%
92%
8%
74%
26%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
'Check-in' and share your location on
social networking sites (e.g. Facebook,
Foursquare)
461
56
68
41
43
37
36
39
22
53
409
51
326
135
266
195
19%
19%
21%
19%
27%
19%
16%
20%
23%
20%
20%
16%
23%
14%
18%
21%
aef
m
12%
15%
9%
9%
8%
8%
8%
5%
11%
89%
11%
71%
29%
58%
42%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
461
47
79
63
33
6
39
46
17
60
402
58
356
105
278
182
19%
15%
24%
30%
20%
3%
17%
23%
18%
22%
20%
19%
25%
11%
19%
20%
e
ae
adefh
e
e
ae
e
e
m
10%
17%
14%
7%
1%
8%
10%
4%
13%
87%
13%
77%
23%
60%
40%
Accessing/ receiving sports/ team news/
scores
388
70
49
30
29
27
30
35
16
40
342
46
299
89
213
174
16%
23%
15%
14%
18%
14%
14%
18%
17%
15%
17%
15%
21%
9%
15%
19%
bcefi
m
n
18%
13%
8%
7%
7%
8%
9%
4%
10%
88%
12%
77%
23%
55%
45%
Listen to FM radio
379
66
59
42
30
18
31
29
10
52
334
45
266
113
214
166
16%
22%
18%
20%
19%
9%
14%
15%
10%
19%
16%
14%
19%
12%
15%
18%
efh
eh
eh
eh
eh
m
n
17%
15%
11%
8%
5%
8%
8%
3%
14%
88%
12%
70%
30%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Making video calls e.g. via Facetime,
Skype
348
69
58
33
22
7
21
33
12
35
315
33
262
86
196
152
15%
23%
18%
16%
14%
4%
9%
17%
13%
13%
15%
11%
19%
9%
14%
16%
defhi
ef
ef
e
e
ef
e
e
k
m
20%
17%
10%
6%
2%
6%
9%
3%
10%
90%
10%
75%
25%
56%
44%
Making voice calls using a VoIP service
e.g. Viber, Skype
342
78
48
35
31
8
19
31
6
38
309
33
247
95
186
156
14%
26%
15%
16%
19%
4%
9%
16%
6%
14%
15%
11%
17%
10%
13%
17%
bcefghi
eh
efh
efh
e
efh
eh
k
m
n
23%
14%
10%
9%
2%
6%
9%
2%
11%
90%
10%
72%
28%
54%
46%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
287
38
42
27
21
13
27
31
14
31
254
33
209
78
161
127
12%
13%
13%
13%
13%
6%
12%
16%
15%
12%
12%
11%
15%
8%
11%
14%
e
e
e
e
e
e
e
m
13%
15%
9%
7%
4%
9%
11%
5%
11%
88%
12%
73%
27%
56%
44%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
266
34
53
28
21
9
17
19
11
38
239
27
196
69
155
111
11%
11%
16%
13%
13%
4%
8%
10%
11%
14%
12%
9%
14%
7%
11%
12%
e
efg
e
e
e
e
ef
m
13%
20%
10%
8%
3%
6%
7%
4%
14%
90%
10%
74%
26%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Watching live TV on the internet at the
same time as it is broadcast
173
36
25
18
14
7
11
15
6
19
158
15
131
43
101
72
7%
12%
8%
8%
9%
4%
5%
7%
6%
7%
8%
5%
9%
4%
7%
8%
efh
e
e
k
m
21%
14%
10%
8%
4%
6%
8%
3%
11%
91%
9%
75%
25%
58%
42%
Listen to Podcasts
166
30
19
20
7
12
9
15
7
19
151
16
134
33
97
69
7%
10%
6%
9%
5%
6%
4%
8%
7%
7%
7%
5%
9%
3%
7%
7%
df
f
m
18%
12%
12%
4%
7%
5%
9%
4%
12%
91%
9%
80%
20%
59%
41%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. Vimeo, South Park
Studios)
145
30
26
12
14
4
6
10
4
21
132
13
106
39
72
74
6%
10%
8%
5%
8%
2%
3%
5%
4%
8%
6%
4%
8%
4%
5%
8%
efh
ef
e
ef
ef
m
n
21%
18%
8%
9%
2%
4%
7%
3%
14%
91%
9%
73%
27%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, LoveFilm
Instant)
129
29
25
10
9
4
7
12
3
16
120
9
100
28
64
65
5%
9%
8%
5%
6%
2%
3%
6%
3%
6%
6%
3%
7%
3%
4%
7%
efh
ef
e
e
e
k
m
n
22%
19%
8%
7%
3%
6%
9%
3%
13%
93%
7%
78%
22%
49%
51%
Other
26
9
1
3
1
2
3
2
*
1
20
6
17
10
21
5
1%
3%
*%
2%
*%
1%
2%
1%
*%
*%
1%
2%
1%
1%
1%
1%
bdh
33%
4%
13%
2%
7%
13%
8%
1%
5%
77%
23%
63%
37%
79%
21%
None of these
177
17
34
16
11
13
12
16
6
30
152
25
41
136
123
54
7%
6%
11%
8%
7%
6%
6%
8%
7%
11%
7%
8%
3%
14%
9%
6%
af
l
o
10%
19%
9%
6%
7%
7%
9%
4%
17%
86%
14%
23%
77%
70%
30%
Don't know
3
-
1
-
-
-
-
-
-
2
3
*
*
3
1
2
*%
-%
*%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
-%
34%
-%
-%
-%
-%
-%
-%
54%
89%
11%
10%
90%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Send/ receive text messages (SMS)
1917
908
1009
340
401
740
437
289
201
216
415
520
588
348
458
1601
171
92
54
81%
80%
82%
89%
90%
86%
64%
74%
79%
82%
89%
85%
81%
81%
77%
81%
86%
79%
82%
f
ef
f
g
ghi
n
n
oq
47%
53%
18%
21%
39%
23%
15%
10%
11%
22%
27%
31%
18%
24%
83%
9%
5%
3%
General browsing/ surfing the
internet
1021
496
525
240
278
398
104
107
93
101
290
331
322
182
186
856
93
45
27
43%
44%
43%
63%
63%
46%
15%
28%
36%
38%
62%
54%
45%
42%
31%
43%
47%
39%
42%
ef
ef
f
g
g
ghi
lmn
n
n
49%
51%
24%
27%
39%
10%
11%
9%
10%
28%
32%
32%
18%
18%
84%
9%
4%
3%
Take photos
908
403
505
217
243
357
91
106
90
95
217
254
297
176
181
774
60
45
28
38%
35%
41%
57%
55%
41%
13%
27%
35%
36%
47%
41%
41%
41%
30%
39%
30%
39%
42%
a
ef
ef
f
g
g
ghi
n
n
n
p
p
p
44%
56%
24%
27%
39%
10%
12%
10%
10%
24%
28%
33%
19%
20%
85%
7%
5%
3%
Send/ receive emails (not SMS)
831
423
409
197
212
337
85
90
62
92
261
287
276
137
132
707
68
37
19
35%
37%
33%
52%
48%
39%
13%
23%
24%
35%
56%
47%
38%
32%
22%
36%
34%
32%
30%
b
ef
ef
f
gh
ghi
lmn
mn
n
r
51%
49%
24%
26%
40%
10%
11%
7%
11%
31%
34%
33%
16%
16%
85%
8%
4%
2%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
782
347
436
227
241
271
43
92
74
84
204
230
261
146
145
662
62
34
23
33%
30%
35%
60%
54%
31%
6%
24%
29%
32%
44%
38%
36%
34%
24%
33%
31%
30%
35%
a
ef
ef
f
g
ghi
n
n
n
44%
56%
29%
31%
35%
6%
12%
9%
11%
26%
29%
33%
19%
19%
85%
8%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
631
292
339
190
184
217
41
77
50
61
169
193
207
116
116
537
45
30
19
27%
26%
28%
50%
41%
25%
6%
20%
20%
23%
36%
31%
29%
27%
19%
27%
23%
26%
29%
def
ef
f
ghi
n
n
n
46%
54%
30%
29%
34%
7%
12%
8%
10%
27%
31%
33%
18%
18%
85%
7%
5%
3%
Send/ receive messages with
pictures/ images
540
262
278
153
142
198
46
63
46
57
125
153
191
103
94
460
40
27
14
23%
23%
23%
40%
32%
23%
7%
16%
18%
22%
27%
25%
26%
24%
16%
23%
20%
23%
21%
def
ef
f
gh
n
n
n
48%
52%
28%
26%
37%
9%
12%
8%
11%
23%
28%
35%
19%
17%
85%
7%
5%
3%
Play games
519
262
257
171
143
178
26
72
47
63
113
114
160
115
130
447
35
21
16
22%
23%
21%
45%
32%
21%
4%
19%
18%
24%
24%
19%
22%
27%
22%
23%
18%
18%
24%
def
ef
f
g
k
pq
50%
50%
33%
27%
34%
5%
14%
9%
12%
22%
22%
31%
22%
25%
86%
7%
4%
3%
Accessing/ receiving news
451
263
188
104
122
184
42
38
33
48
144
161
153
73
64
396
26
19
10
19%
23%
15%
27%
27%
21%
6%
10%
13%
18%
31%
26%
21%
17%
11%
20%
13%
17%
15%
b
ef
ef
f
g
ghi
lmn
n
n
pr
58%
42%
23%
27%
41%
9%
8%
7%
11%
32%
36%
34%
16%
14%
88%
6%
4%
2%
Download apps or programs directly
to your phone
441
226
215
132
122
159
27
50
39
42
125
136
140
75
89
380
21
27
12
19%
20%
18%
35%
28%
18%
4%
13%
15%
16%
27%
22%
19%
17%
15%
19%
11%
23%
19%
def
ef
f
ghi
n
n
p
p
p
51%
49%
30%
28%
36%
6%
11%
9%
9%
28%
31%
32%
17%
20%
86%
5%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Listen to music using MP3 function
401
206
194
134
137
112
17
57
40
37
98
101
122
86
91
347
23
18
13
17%
18%
16%
35%
31%
13%
3%
15%
16%
14%
21%
17%
17%
20%
15%
17%
12%
15%
19%
ef
ef
f
gi
n
p
p
52%
48%
33%
34%
28%
4%
14%
10%
9%
25%
25%
30%
22%
23%
87%
6%
4%
3%
Watching short video clips (e.g. on
YouTube or Dailymotion)
365
210
155
129
116
106
14
37
25
38
103
105
124
62
75
324
15
16
10
15%
18%
13%
34%
26%
12%
2%
9%
10%
14%
22%
17%
17%
14%
13%
16%
8%
14%
16%
b
def
ef
f
g
ghi
n
n
p
p
p
57%
43%
35%
32%
29%
4%
10%
7%
10%
28%
29%
34%
17%
20%
89%
4%
4%
3%
Record video clips using the phone
328
158
170
106
96
104
22
37
22
38
77
95
103
56
74
289
15
14
10
14%
14%
14%
28%
22%
12%
3%
9%
9%
14%
17%
15%
14%
13%
12%
15%
7%
12%
14%
ef
ef
f
h
gh
p
p
p
48%
52%
32%
29%
32%
7%
11%
7%
11%
24%
29%
31%
17%
23%
88%
5%
4%
3%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
322
144
178
114
99
95
13
42
33
30
80
87
103
67
65
273
22
15
11
14%
13%
14%
30%
22%
11%
2%
11%
13%
11%
17%
14%
14%
15%
11%
14%
11%
13%
16%
def
ef
f
gi
n
p
45%
55%
36%
31%
30%
4%
13%
10%
9%
25%
27%
32%
21%
20%
85%
7%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
277
130
147
67
98
93
19
26
24
32
85
84
93
50
50
243
10
16
8
12%
11%
12%
18%
22%
11%
3%
7%
9%
12%
18%
14%
13%
12%
8%
12%
5%
14%
13%
ef
ef
f
g
ghi
n
n
p
p
p
47%
53%
24%
35%
34%
7%
9%
9%
11%
31%
30%
34%
18%
18%
88%
3%
6%
3%
Accessing/ receiving sports/ team
news/ scores
265
197
68
74
70
98
24
26
16
27
79
76
87
50
52
228
19
12
7
11%
17%
6%
19%
16%
11%
4%
7%
6%
10%
17%
12%
12%
12%
9%
11%
10%
10%
10%
b
ef
ef
f
ghi
n
n
74%
26%
28%
26%
37%
9%
10%
6%
10%
30%
29%
33%
19%
19%
86%
7%
4%
3%
Send/ receive video clips
233
117
116
80
65
76
11
21
23
30
50
55
85
46
47
200
16
11
6
10%
10%
9%
21%
15%
9%
2%
5%
9%
11%
11%
9%
12%
11%
8%
10%
8%
10%
10%
def
ef
f
g
g
g
n
50%
50%
34%
28%
33%
5%
9%
10%
13%
21%
24%
37%
20%
20%
86%
7%
5%
3%
Listen to FM radio
223
123
99
54
61
79
28
32
17
22
56
66
55
50
52
198
8
11
6
9%
11%
8%
14%
14%
9%
4%
8%
7%
8%
12%
11%
8%
11%
9%
10%
4%
9%
9%
b
ef
ef
f
h
l
p
p
p
55%
45%
24%
28%
36%
12%
14%
8%
10%
25%
30%
25%
22%
23%
89%
4%
5%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
212
110
102
63
67
69
13
22
21
27
51
71
65
32
44
191
11
7
4
9%
10%
8%
17%
15%
8%
2%
6%
8%
10%
11%
12%
9%
7%
7%
10%
5%
6%
6%
ef
ef
f
g
g
mn
pr
52%
48%
30%
32%
32%
6%
11%
10%
13%
24%
34%
31%
15%
21%
90%
5%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
207
113
94
78
68
57
4
18
12
24
60
68
68
35
36
177
13
11
6
9%
10%
8%
20%
15%
7%
1%
5%
5%
9%
13%
11%
9%
8%
6%
9%
6%
9%
9%
ef
ef
f
g
gh
n
n
54%
46%
38%
33%
28%
2%
9%
6%
11%
29%
33%
33%
17%
17%
86%
6%
5%
3%
Making video calls e.g. via
Facetime, Skype
200
95
105
65
66
61
9
25
13
18
51
67
61
32
40
173
14
10
4
8%
8%
9%
17%
15%
7%
1%
6%
5%
7%
11%
11%
8%
7%
7%
9%
7%
8%
6%
ef
ef
f
gh
n
47%
53%
32%
33%
30%
4%
13%
7%
9%
25%
33%
31%
16%
20%
86%
7%
5%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
157
86
72
55
50
45
8
17
17
13
38
43
47
33
35
136
6
11
5
7%
8%
6%
15%
11%
5%
1%
4%
7%
5%
8%
7%
7%
8%
6%
7%
3%
9%
8%
ef
ef
f
g
p
p
p
55%
45%
35%
31%
28%
5%
11%
11%
8%
24%
27%
30%
21%
22%
86%
4%
7%
3%
Listen to Podcasts
95
62
34
23
31
34
7
7
2
9
30
46
23
14
12
82
6
6
2
4%
5%
3%
6%
7%
4%
1%
2%
1%
3%
6%
8%
3%
3%
2%
4%
3%
5%
3%
b
f
ef
f
h
gh
lmn
65%
35%
24%
33%
35%
7%
7%
2%
9%
31%
49%
25%
15%
12%
86%
6%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Watching live TV on the internet at
the same time as it is broadcast
90
52
38
29
32
22
6
8
7
12
22
22
32
14
22
79
6
3
2
4%
5%
3%
8%
7%
3%
1%
2%
3%
5%
5%
4%
4%
3%
4%
4%
3%
2%
2%
ef
ef
f
g
58%
42%
33%
36%
25%
7%
9%
8%
13%
24%
25%
35%
15%
25%
88%
7%
3%
2%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. Vimeo, South Park
Studios)
82
49
33
26
27
26
3
11
7
15
12
20
29
17
16
73
4
4
1
3%
4%
3%
7%
6%
3%
*%
3%
3%
6%
3%
3%
4%
4%
3%
4%
2%
3%
2%
b
ef
ef
f
j
60%
40%
32%
33%
32%
4%
13%
9%
18%
15%
24%
35%
21%
20%
89%
4%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
LoveFilm Instant)
67
31
36
22
29
14
1
10
3
12
11
14
24
17
13
61
3
2
1
3%
3%
3%
6%
7%
2%
*%
2%
1%
4%
2%
2%
3%
4%
2%
3%
1%
1%
2%
ef
ef
f
h
46%
54%
33%
44%
21%
2%
14%
4%
17%
16%
20%
36%
25%
19%
91%
4%
3%
2%
Other
16
9
7
1
4
5
6
3
1
5
*
3
9
2
2
14
1
1
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
2%
*%
*%
1%
*%
*%
1%
1%
1%
*%
j
58%
42%
9%
26%
30%
35%
21%
9%
29%
3%
18%
57%
13%
12%
86%
7%
6%
2%
None of these
279
141
139
3
6
52
219
78
36
31
23
51
77
54
96
241
15
15
8
12%
12%
11%
1%
1%
6%
32%
20%
14%
12%
5%
8%
11%
13%
16%
12%
7%
13%
12%
cd
cde
ij
j
j
k
kl
p
p
p
50%
50%
1%
2%
19%
78%
28%
13%
11%
8%
18%
28%
19%
34%
86%
5%
5%
3%
Don't know
3
2
1
-
-
1
2
2
1
-
-
-
1
*
2
3
-
*
-
*%
*%
*%
-%
-%
*%
*%
*%
1%
-%
-%
-%
*%
*%
*%
*%
-%
*%
-%
56%
44%
-%
-%
36%
64%
56%
44%
-%
-%
-%
36%
2%
62%
89%
-%
11%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Send/ receive text messages (SMS)
1917
250
270
172
118
156
187
166
75
207
1662
256
1234
683
1164
753
81%
82%
83%
81%
73%
78%
84%
85%
79%
77%
81%
81%
87%
72%
81%
81%
d
d
d
d
d
m
13%
14%
9%
6%
8%
10%
9%
4%
11%
87%
13%
64%
36%
61%
39%
General browsing/ surfing the internet
1021
135
144
117
65
78
85
91
35
105
895
126
751
270
634
387
43%
44%
44%
55%
40%
39%
38%
46%
37%
39%
44%
40%
53%
28%
44%
42%
abdefghi
m
13%
14%
11%
6%
8%
8%
9%
3%
10%
88%
12%
74%
26%
62%
38%
Take photos
908
159
134
81
79
23
80
94
38
87
812
95
640
266
531
377
38%
52%
41%
38%
48%
11%
36%
48%
40%
32%
40%
30%
45%
28%
37%
41%
bcefhi
e
e
cefi
e
cefi
e
e
k
m
18%
15%
9%
9%
2%
9%
10%
4%
10%
89%
11%
71%
29%
58%
42%
Send/ receive emails (not SMS)
831
127
134
101
46
38
86
71
20
85
714
117
631
199
518
313
35%
42%
41%
48%
28%
19%
39%
36%
21%
32%
35%
37%
45%
21%
36%
34%
dehi
dehi
deghi
e
deh
eh
eh
m
15%
16%
12%
5%
5%
10%
8%
2%
10%
86%
14%
76%
24%
62%
38%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
782
71
116
88
57
43
80
74
36
97
685
98
568
215
473
310
33%
23%
36%
42%
35%
22%
36%
38%
38%
36%
33%
31%
40%
23%
33%
33%
ae
ae
ae
ae
ae
ae
ae
m
9%
15%
11%
7%
5%
10%
9%
5%
12%
88%
12%
73%
27%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
631
107
93
51
49
27
56
50
22
83
556
75
468
163
353
279
27%
35%
29%
24%
30%
14%
25%
25%
23%
31%
27%
24%
33%
17%
24%
30%
cefgh
e
e
e
e
e
e
e
m
n
17%
15%
8%
8%
4%
9%
8%
3%
13%
88%
12%
74%
26%
56%
44%
Send/ receive messages with pictures/
images
540
80
88
53
39
12
45
54
19
68
484
57
403
137
316
225
23%
26%
27%
25%
24%
6%
20%
28%
20%
25%
24%
18%
28%
14%
22%
24%
e
e
e
e
e
e
e
e
k
m
15%
16%
10%
7%
2%
8%
10%
4%
13%
89%
11%
75%
25%
58%
42%
Play games
519
75
64
61
49
31
36
53
21
56
458
61
350
168
292
227
22%
25%
20%
29%
30%
16%
16%
27%
23%
21%
22%
19%
25%
18%
20%
25%
ef
bef
befi
ef
m
n
14%
12%
12%
9%
6%
7%
10%
4%
11%
88%
12%
67%
32%
56%
44%
Accessing/ receiving news
451
89
74
43
34
10
40
47
14
44
405
46
361
90
263
188
19%
29%
23%
20%
21%
5%
18%
24%
14%
16%
20%
15%
25%
9%
18%
20%
cdefhi
eh
e
e
e
ehi
e
e
k
m
20%
16%
10%
7%
2%
9%
11%
3%
10%
90%
10%
80%
20%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Download apps or programs directly to
your phone
441
56
72
55
39
16
27
41
15
59
395
45
328
112
265
176
19%
19%
22%
26%
24%
8%
12%
21%
15%
22%
19%
14%
23%
12%
18%
19%
e
ef
efh
efh
ef
e
ef
k
m
13%
16%
13%
9%
4%
6%
9%
3%
13%
90%
10%
74%
26%
60%
40%
Listen to music using MP3 function
401
69
47
52
38
10
21
45
14
50
361
39
288
112
215
185
17%
23%
14%
25%
24%
5%
9%
23%
15%
19%
18%
12%
20%
12%
15%
20%
befh
e
befh
befh
befh
e
ef
k
m
n
17%
12%
13%
10%
3%
5%
11%
4%
12%
90%
10%
72%
28%
54%
46%
Watching short video clips (e.g. on
YouTube or Dailymotion)
365
53
51
49
32
7
30
37
11
55
329
36
264
101
212
153
15%
18%
16%
23%
20%
3%
13%
19%
11%
20%
16%
12%
19%
11%
15%
17%
e
e
befh
eh
e
eh
e
efh
k
m
15%
14%
13%
9%
2%
8%
10%
3%
15%
90%
10%
72%
28%
58%
42%
Record video clips using the phone
328
54
48
35
32
5
22
38
12
43
301
27
236
92
187
141
14%
18%
15%
17%
20%
2%
10%
19%
13%
16%
15%
9%
17%
10%
13%
15%
ef
e
ef
efh
e
ef
e
ef
k
m
17%
15%
11%
10%
1%
7%
12%
4%
13%
92%
8%
72%
28%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
'Check-in' and share your location on
social networking sites (e.g. Facebook,
Foursquare)
322
46
40
26
36
17
27
35
16
29
294
28
226
96
181
140
14%
15%
12%
12%
22%
8%
12%
18%
16%
11%
14%
9%
16%
10%
13%
15%
e
bcefi
ei
e
k
m
14%
12%
8%
11%
5%
9%
11%
5%
9%
91%
9%
70%
30%
56%
44%
Use your handset to help you shop e.g.
compare prices online, read internet
reviews, take photos of products
277
29
48
40
23
1
25
33
8
36
248
29
205
71
175
102
12%
10%
15%
19%
14%
1%
11%
17%
8%
13%
12%
9%
14%
8%
12%
11%
e
eh
aefh
e
e
aeh
e
e
m
11%
17%
15%
8%
*%
9%
12%
3%
13%
90%
10%
74%
26%
63%
37%
Accessing/ receiving sports/ team news/
scores
265
49
26
24
23
17
19
32
12
27
237
29
204
61
144
121
11%
16%
8%
11%
14%
9%
8%
16%
13%
10%
12%
9%
14%
6%
10%
13%
bef
b
bef
m
n
18%
10%
9%
9%
7%
7%
12%
4%
10%
89%
11%
77%
23%
54%
46%
Send/ receive video clips
233
47
25
22
23
4
14
27
7
32
212
21
173
60
133
100
10%
15%
8%
11%
14%
2%
6%
14%
8%
12%
10%
7%
12%
6%
9%
11%
befh
e
e
befh
e
bef
e
ef
k
m
20%
11%
10%
10%
2%
6%
11%
3%
14%
91%
9%
74%
26%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Listen to FM radio
223
38
39
26
20
6
21
16
7
24
195
28
160
62
130
93
9%
12%
12%
12%
13%
3%
9%
8%
8%
9%
9%
9%
11%
7%
9%
10%
e
e
e
e
e
e
e
e
m
17%
18%
12%
9%
3%
9%
7%
3%
11%
87%
13%
72%
28%
58%
42%
Making voice calls using a VoIP service
e.g. Viber, Skype
212
54
26
23
22
4
17
19
4
22
194
19
157
55
118
94
9%
18%
8%
11%
13%
2%
8%
9%
4%
8%
9%
6%
11%
6%
8%
10%
bcefghi
e
eh
efh
e
eh
e
k
m
26%
12%
11%
10%
2%
8%
9%
2%
10%
91%
9%
74%
26%
56%
44%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
207
25
30
21
16
5
19
26
9
25
183
23
147
60
123
84
9%
8%
9%
10%
10%
3%
9%
13%
10%
9%
9%
7%
10%
6%
9%
9%
e
e
e
e
e
e
e
e
m
12%
14%
10%
8%
3%
9%
13%
4%
12%
89%
11%
71%
29%
59%
41%
Making video calls e.g. via Facetime,
Skype
200
37
26
21
17
1
18
23
8
22
183
17
155
45
117
83
8%
12%
8%
10%
10%
1%
8%
12%
8%
8%
9%
5%
11%
5%
8%
9%
e
e
e
e
e
e
e
e
k
m
19%
13%
10%
8%
1%
9%
12%
4%
11%
91%
9%
78%
22%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
157
29
22
18
16
4
14
12
4
18
143
15
113
45
88
69
7%
9%
7%
8%
10%
2%
6%
6%
4%
7%
7%
5%
8%
5%
6%
7%
eh
e
eh
eh
e
e
m
18%
14%
11%
10%
3%
9%
8%
2%
11%
91%
9%
72%
28%
56%
44%
Listen to Podcasts
95
21
11
16
5
1
3
12
4
10
88
7
76
19
53
42
4%
7%
3%
7%
3%
1%
1%
6%
4%
4%
4%
2%
5%
2%
4%
5%
ef
e
ef
e
ef
e
e
m
22%
11%
17%
6%
1%
3%
12%
4%
11%
92%
8%
80%
20%
56%
44%
Watching live TV on the internet at the
same time as it is broadcast
90
17
9
12
10
1
8
10
3
9
79
10
71
18
56
34
4%
6%
3%
6%
6%
1%
4%
5%
3%
3%
4%
3%
5%
2%
4%
4%
e
e
e
e
e
e
m
19%
10%
13%
11%
1%
9%
11%
4%
10%
89%
11%
80%
20%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Watching other free professional TV
programmes or video channels online
(e.g. via official YouTube channels such
as Channel 4 or Jamie Oliver's Foodtube)
or on other sites (e.g. Vimeo, South Park
Studios)
82
21
12
3
10
-
6
8
2
12
75
8
62
20
39
43
3%
7%
4%
2%
6%
-%
3%
4%
2%
4%
4%
2%
4%
2%
3%
5%
cefh
e
ceh
e
e
e
m
n
26%
14%
4%
12%
-%
7%
10%
2%
14%
91%
9%
75%
25%
48%
52%
Watching purchased TV programmes/
films online or downloads either via 'pay
per view' services (e.g. iTunes, Google
Play, Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix, LoveFilm
Instant)
67
18
10
5
8
-
4
8
2
7
63
4
50
17
31
35
3%
6%
3%
2%
5%
-%
2%
4%
2%
2%
3%
1%
4%
2%
2%
4%
ef
e
e
e
e
e
e
e
k
m
n
27%
14%
7%
12%
-%
6%
12%
3%
10%
94%
6%
75%
25%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Other
16
4
1
2
-
2
2
1
*
1
12
4
9
7
13
3
1%
1%
*%
1%
-%
1%
1%
1%
*%
*%
1%
1%
1%
1%
1%
*%
22%
7%
14%
-%
11%
15%
6%
2%
8%
74%
26%
59%
41%
81%
19%
None of these
279
25
45
28
19
28
22
20
10
44
241
38
68
212
188
92
12%
8%
14%
13%
12%
14%
10%
10%
11%
16%
12%
12%
5%
22%
13%
10%
af
l
o
9%
16%
10%
7%
10%
8%
7%
4%
16%
86%
14%
24%
76%
67%
33%
Don't know
3
-
1
-
-
-
-
-
-
2
3
*
*
3
1
2
*%
-%
*%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
-%
34%
-%
-%
-%
-%
-%
-%
54%
89%
11%
10%
90%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28E). SHOWCARD You said that you use your mobile phone to access the internet. Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1852
904
948
449
455
704
244
248
177
220
417
449
638
388
377
1142
262
208
240
Effective Weighted Sample
1296
636
660
310
313
503
175
182
115
149
293
321
446
279
274
993
192
145
219
Total
1427
699
728
325
360
572
170
178
126
149
359
423
479
250
276
1203
125
64
35
49%
51%
23%
25%
40%
12%
12%
9%
10%
25%
30%
34%
18%
19%
84%
9%
5%
2%
Via mobile network (2G, 3G or 4G)
1049
524
525
247
286
411
104
127
96
103
278
314
356
178
202
884
96
49
20
73%
75%
72%
76%
80%
72%
61%
71%
76%
69%
77%
74%
74%
71%
73%
73%
77%
77%
58%
f
ef
f
r
r
r
50%
50%
24%
27%
39%
10%
12%
9%
10%
27%
30%
34%
17%
19%
84%
9%
5%
2%
Wi-Fi/ wireless broadband network
at home
983
476
506
223
249
394
117
94
83
109
268
309
320
185
168
834
83
38
27
69%
68%
70%
69%
69%
69%
68%
53%
66%
73%
75%
73%
67%
74%
61%
69%
67%
59%
77%
g
g
g
n
ln
q
opq
48%
52%
23%
25%
40%
12%
10%
8%
11%
27%
31%
33%
19%
17%
85%
8%
4%
3%
Wi-Fi/ wireless broadband
elsewhere (i.e. 'hotspots')
461
225
236
114
126
173
47
49
45
44
136
149
148
77
87
400
34
17
9
32%
32%
32%
35%
35%
30%
28%
27%
36%
30%
38%
35%
31%
31%
31%
33%
27%
26%
27%
g
49%
51%
25%
27%
38%
10%
11%
10%
10%
30%
32%
32%
17%
19%
87%
7%
4%
2%
Don't know
25
9
16
3
1
13
8
3
4
2
3
4
8
5
8
23
*
1
1
2%
1%
2%
1%
*%
2%
5%
2%
3%
1%
1%
1%
2%
2%
3%
2%
*%
2%
2%
d
cd
k
34%
66%
12%
5%
51%
32%
13%
17%
9%
14%
14%
33%
19%
34%
90%
2%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28E). SHOWCARD You said that you use your mobile phone to access the internet. Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1852
151
125
146
119
102
134
125
117
123
1400
452
1216
635
1144
708
Effective Weighted Sample
1296
144
117
139
113
97
127
118
111
116
1105
203
865
465
764
532
Total
1427
209
196
140
90
103
136
115
55
160
1257
171
1040
387
838
589
15%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
73%
27%
59%
41%
Via mobile network (2G, 3G or 4G)
1049
157
144
100
68
75
106
77
49
107
932
117
780
268
587
462
73%
75%
74%
71%
76%
73%
78%
67%
89%
67%
74%
69%
75%
69%
70%
78%
abcdefgi
m
n
15%
14%
10%
7%
7%
10%
7%
5%
10%
89%
11%
74%
26%
56%
44%
Wi-Fi/ wireless broadband network at
home
983
161
129
112
63
70
73
95
32
98
873
109
728
255
591
392
69%
77%
66%
80%
70%
68%
54%
82%
59%
61%
69%
64%
70%
66%
70%
66%
bfhi
befhi
f
f
bdefhi
16%
13%
11%
6%
7%
7%
10%
3%
10%
89%
11%
74%
26%
60%
40%
Wi-Fi/ wireless broadband elsewhere (i.e.
'hotspots')
461
84
56
53
41
14
37
39
15
61
417
44
347
113
262
199
32%
40%
29%
38%
46%
14%
28%
34%
27%
38%
33%
26%
33%
29%
31%
34%
efh
e
e
befh
e
e
e
e
k
18%
12%
12%
9%
3%
8%
8%
3%
13%
91%
9%
75%
25%
57%
43%
Don't know
25
1
5
2
1
2
5
1
-
6
22
3
16
9
18
7
2%
1%
3%
1%
1%
2%
4%
1%
-%
4%
2%
2%
2%
2%
2%
1%
h
h
5%
21%
7%
2%
6%
21%
3%
-%
24%
87%
13%
64%
36%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1852
904
948
449
455
704
244
248
177
220
417
449
638
388
377
1142
262
208
240
Effective Weighted Sample
1296
636
660
310
313
503
175
182
115
149
293
321
446
279
274
993
192
145
219
Total
1427
699
728
325
360
572
170
178
126
149
359
423
479
250
276
1203
125
64
35
49%
51%
23%
25%
40%
12%
12%
9%
10%
25%
30%
34%
18%
19%
84%
9%
5%
2%
I always use in the home
109
46
63
16
25
42
26
23
6
13
11
25
34
20
30
96
7
4
3
8%
7%
9%
5%
7%
7%
15%
13%
5%
9%
3%
6%
7%
8%
11%
8%
5%
6%
9%
cde
hj
j
k
42%
58%
15%
23%
39%
23%
21%
6%
12%
10%
23%
31%
19%
28%
87%
6%
4%
3%
I mainly use in the home
232
99
133
49
49
97
38
25
26
27
60
71
71
42
48
192
18
13
9
16%
14%
18%
15%
14%
17%
22%
14%
20%
18%
17%
17%
15%
17%
17%
16%
14%
20%
26%
a
cd
op
43%
57%
21%
21%
42%
16%
11%
11%
12%
26%
30%
31%
18%
21%
83%
8%
6%
4%
I use equally in the home and
outside the home
927
464
463
234
256
363
74
109
83
97
233
271
324
159
173
782
84
42
20
65%
66%
64%
72%
71%
63%
43%
61%
66%
65%
65%
64%
68%
64%
63%
65%
67%
65%
56%
ef
ef
f
r
r
50%
50%
25%
28%
39%
8%
12%
9%
10%
25%
29%
35%
17%
19%
84%
9%
5%
2%
I mainly use outside the home
126
74
51
23
26
60
16
14
8
7
48
49
36
19
21
103
15
5
3
9%
11%
7%
7%
7%
11%
9%
8%
6%
5%
13%
12%
7%
8%
8%
9%
12%
7%
9%
b
hi
59%
41%
19%
21%
48%
13%
12%
6%
6%
38%
39%
29%
15%
17%
82%
12%
4%
2%
I always use outside the home
15
7
9
1
1
7
6
1
*
4
3
4
5
5
1
13
2
1
-
1%
1%
1%
*%
*%
1%
4%
1%
*%
2%
1%
1%
1%
2%
*%
1%
1%
1%
-%
cde
44%
56%
9%
6%
43%
42%
9%
3%
23%
18%
26%
34%
33%
7%
86%
11%
3%
-%
Don't know
18
8
10
1
3
3
10
5
3
1
5
4
8
4
2
17
-
*
*
1%
1%
1%
*%
1%
1%
6%
3%
2%
1%
1%
1%
2%
2%
1%
1%
-%
*%
*%
cde
46%
54%
8%
16%
18%
58%
26%
17%
6%
26%
21%
44%
21%
13%
98%
-%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1852
151
125
146
119
102
134
125
117
123
1400
452
1216
635
1144
708
Effective Weighted Sample
1296
144
117
139
113
97
127
118
111
116
1105
203
865
465
764
532
Total
1427
209
196
140
90
103
136
115
55
160
1257
171
1040
387
838
589
15%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
73%
27%
59%
41%
I always use in the home
109
4
22
8
8
6
26
11
3
9
99
11
62
47
69
40
8%
2%
11%
6%
9%
5%
19%
9%
5%
5%
8%
6%
6%
12%
8%
7%
a
a
acdeghi
a
l
4%
20%
7%
7%
5%
24%
10%
3%
8%
90%
10%
57%
43%
63%
37%
I mainly use in the home
232
17
36
28
18
7
26
27
5
26
200
32
154
78
147
84
16%
8%
19%
20%
20%
7%
19%
24%
9%
16%
16%
19%
15%
20%
18%
14%
aeh
aeh
aeh
aeh
aeh
ae
l
8%
16%
12%
8%
3%
11%
12%
2%
11%
86%
14%
66%
34%
64%
36%
I use equally in the home and outside the
home
927
173
112
93
54
87
62
66
28
106
818
110
700
227
525
402
65%
83%
57%
66%
61%
85%
46%
57%
51%
66%
65%
64%
67%
59%
63%
68%
bcdfghi
fh
f
bcdfghi
fh
m
n
19%
12%
10%
6%
9%
7%
7%
3%
11%
88%
12%
76%
24%
57%
43%
I mainly use outside the home
126
11
21
5
8
2
14
10
15
17
111
15
99
26
78
48
9%
5%
11%
4%
9%
2%
10%
8%
28%
10%
9%
9%
10%
7%
9%
8%
ce
e
ce
abcdefgi
ce
9%
17%
4%
7%
2%
11%
8%
12%
13%
88%
12%
79%
21%
62%
38%
I always use outside the home
15
-
-
4
-
-
3
1
3
2
15
1
10
5
8
7
1%
-%
-%
3%
-%
-%
3%
*%
6%
1%
1%
*%
1%
1%
1%
1%
abdeg
-%
-%
24%
-%
-%
23%
4%
21%
15%
95%
5%
68%
32%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1852
151
125
146
119
102
134
125
117
123
1400
452
1216
635
1144
708
Effective Weighted Sample
1296
144
117
139
113
97
127
118
111
116
1105
203
865
465
764
532
Total
1427
209
196
140
90
103
136
115
55
160
1257
171
1040
387
838
589
15%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
73%
27%
59%
41%
Don't know
18
3
5
2
1
-
5
1
1
1
14
3
14
4
10
7
1%
1%
2%
1%
1%
-%
4%
1%
1%
1%
1%
2%
1%
1%
1%
1%
e
15%
27%
10%
3%
-%
30%
4%
3%
6%
81%
19%
77%
23%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1678
831
847
422
412
644
200
215
156
196
396
419
581
348
330
1026
249
190
213
Effective Weighted Sample
1172
583
589
290
285
461
141
155
104
134
279
297
406
250
241
891
182
134
196
Total
1300
645
656
307
332
526
134
150
117
135
344
395
437
226
243
1090
118
60
32
50%
50%
24%
26%
40%
10%
12%
9%
10%
26%
30%
34%
17%
19%
84%
9%
5%
2%
When travelling (e.g. on a train or in
a car)
990
473
517
234
264
406
87
115
85
92
272
322
336
164
168
840
97
36
18
76%
73%
79%
76%
79%
77%
64%
76%
73%
68%
79%
82%
77%
73%
69%
77%
82%
60%
55%
a
f
f
f
i
mn
n
qr
qr
48%
52%
24%
27%
41%
9%
12%
9%
9%
28%
33%
34%
17%
17%
85%
10%
4%
2%
Indoor public spaces (e.g. pub/
restaurant/ theatre/ shopping
centre)
927
462
465
222
244
371
90
110
85
94
250
292
312
159
164
781
92
35
21
71%
72%
71%
72%
73%
70%
67%
73%
73%
70%
73%
74%
71%
70%
67%
72%
78%
57%
64%
qr
qr
50%
50%
24%
26%
40%
10%
12%
9%
10%
27%
32%
34%
17%
18%
84%
10%
4%
2%
Outdoors
919
465
454
219
253
370
77
107
81
93
251
295
307
154
163
780
86
34
19
71%
72%
69%
71%
76%
70%
57%
71%
69%
69%
73%
75%
70%
68%
67%
72%
73%
56%
60%
f
f
f
qr
qr
51%
49%
24%
28%
40%
8%
12%
9%
10%
27%
32%
33%
17%
18%
85%
9%
4%
2%
In other people's homes (e.g.
friends/ family)
814
389
425
224
230
301
58
112
80
85
197
232
281
139
161
682
83
32
17
63%
60%
65%
73%
69%
57%
43%
74%
69%
63%
57%
59%
64%
62%
66%
63%
70%
53%
54%
ef
ef
f
ij
j
qr
qr
48%
52%
28%
28%
37%
7%
14%
10%
10%
24%
29%
35%
17%
20%
84%
10%
4%
2%
At your workplace
726
403
322
154
211
317
44
65
66
77
223
233
253
142
98
606
75
31
15
56%
63%
49%
50%
64%
60%
33%
43%
56%
57%
65%
59%
58%
63%
40%
56%
63%
51%
45%
b
f
cf
cf
g
g
g
n
n
n
r
qr
56%
44%
21%
29%
44%
6%
9%
9%
11%
31%
32%
35%
20%
13%
83%
10%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1678
831
847
422
412
644
200
215
156
196
396
419
581
348
330
1026
249
190
213
Effective Weighted Sample
1172
583
589
290
285
461
141
155
104
134
279
297
406
250
241
891
182
134
196
Total
1300
645
656
307
332
526
134
150
117
135
344
395
437
226
243
1090
118
60
32
50%
50%
24%
26%
40%
10%
12%
9%
10%
26%
30%
34%
17%
19%
84%
9%
5%
2%
Other
28
12
16
4
13
9
2
6
-
2
4
13
9
3
3
25
2
1
1
2%
2%
2%
1%
4%
2%
2%
4%
-%
1%
1%
3%
2%
1%
1%
2%
1%
1%
3%
c
hj
44%
56%
13%
47%
31%
9%
22%
-%
6%
14%
48%
30%
11%
11%
89%
6%
2%
3%
Don't know
8
5
3
2
2
2
2
*
1
-
2
4
3
*
1
7
1
*
*
1%
1%
1%
1%
1%
*%
1%
*%
1%
-%
1%
1%
1%
*%
*%
1%
1%
*%
*%
60%
40%
30%
27%
24%
19%
3%
18%
-%
24%
46%
40%
1%
13%
84%
12%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
~e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1678
146
104
135
107
95
103
112
109
115
1272
406
1120
558
1037
641
Effective Weighted Sample
1172
140
98
129
102
90
97
106
104
109
999
185
799
404
688
484
Total
1300
202
169
131
81
97
105
104
52
151
1144
157
964
336
759
541
16%
13%
10%
6%
**
8%
8%
4%
12%
88%
12%
74%
26%
58%
42%
When travelling (e.g. on a train or in a car)
990
169
142
104
62
**
63
75
39
117
873
117
736
254
569
421
76%
84%
84%
80%
77%
**
61%
73%
75%
78%
76%
75%
76%
75%
75%
78%
fg
f
f
f
f
f
17%
14%
10%
6%
**
6%
8%
4%
12%
88%
12%
74%
26%
57%
43%
Indoor public spaces (e.g. pub/ restaurant/
theatre/ shopping centre)
927
154
123
100
62
**
71
66
37
102
805
122
682
245
547
381
71%
76%
73%
76%
77%
**
68%
63%
71%
68%
70%
78%
71%
73%
72%
70%
g
g
g
j
17%
13%
11%
7%
**
8%
7%
4%
11%
87%
13%
74%
26%
59%
41%
Outdoors
919
155
113
95
64
**
76
71
38
98
816
103
688
231
521
397
71%
77%
67%
73%
79%
**
72%
68%
75%
65%
71%
66%
71%
69%
69%
73%
i
i
17%
12%
10%
7%
**
8%
8%
4%
11%
89%
11%
75%
25%
57%
43%
In other people's homes (e.g. friends/
family)
814
139
94
88
58
**
58
62
31
94
717
97
597
217
460
353
63%
69%
55%
68%
71%
**
55%
60%
61%
63%
63%
62%
62%
64%
61%
65%
bf
bf
17%
12%
11%
7%
**
7%
8%
4%
12%
88%
12%
73%
27%
57%
43%
At your workplace
726
130
99
70
38
**
49
48
29
85
642
84
641
84
399
326
56%
64%
59%
54%
47%
**
47%
46%
57%
57%
56%
54%
67%
25%
53%
60%
dfg
m
n
18%
14%
10%
5%
**
7%
7%
4%
12%
88%
12%
88%
12%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
~e
f
g
h
i
j
k
l
m
n
o
Unweighted total
1678
146
104
135
107
95
103
112
109
115
1272
406
1120
558
1037
641
Effective Weighted Sample
1172
140
98
129
102
90
97
106
104
109
999
185
799
404
688
484
Total
1300
202
169
131
81
97
105
104
52
151
1144
157
964
336
759
541
16%
13%
10%
6%
**
8%
8%
4%
12%
88%
12%
74%
26%
58%
42%
Other
28
14
1
1
3
**
-
3
1
-
25
3
19
9
13
15
2%
7%
1%
1%
4%
**
-%
3%
2%
-%
2%
2%
2%
3%
2%
3%
bcfi
fi
50%
5%
3%
12%
**
-%
9%
3%
-%
89%
11%
67%
33%
46%
54%
Don't know
8
-
1
-
-
**
3
1
-
-
8
*
4
4
7
1
1%
-%
1%
-%
-%
**
3%
1%
-%
-%
1%
*%
*%
1%
1%
*%
ac
-%
18%
-%
-%
**
42%
11%
-%
-%
97%
3%
51%
49%
87%
13%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Weather
954
478
475
200
246
394
113
104
77
88
266
309
318
176
151
816
74
42
22
62%
64%
59%
60%
66%
63%
54%
52%
57%
54%
70%
69%
62%
66%
47%
63%
53%
59%
58%
b
f
f
ghi
ln
n
n
p
50%
50%
21%
26%
41%
12%
11%
8%
9%
28%
32%
33%
18%
16%
86%
8%
4%
2%
Social networking (e.g. Facebook,
Twitter, LinkedIn)
933
436
498
262
273
340
58
116
78
91
232
279
310
166
179
789
79
41
25
60%
58%
62%
78%
73%
54%
27%
58%
58%
56%
61%
62%
60%
62%
56%
61%
57%
58%
64%
ef
ef
f
47%
53%
28%
29%
36%
6%
12%
8%
10%
25%
30%
33%
18%
19%
85%
8%
4%
3%
Maps/ navigation
860
451
409
172
227
368
93
81
66
82
242
291
285
150
133
737
68
37
18
55%
60%
51%
51%
61%
58%
44%
40%
49%
50%
64%
65%
55%
56%
42%
57%
49%
51%
47%
b
cf
cf
ghi
lmn
n
n
r
52%
48%
20%
26%
43%
11%
9%
8%
10%
28%
34%
33%
17%
15%
86%
8%
4%
2%
Games
832
411
421
241
239
308
44
124
70
90
180
216
269
165
182
714
60
36
23
54%
55%
52%
72%
64%
49%
21%
62%
52%
55%
47%
48%
52%
61%
57%
55%
43%
50%
60%
def
ef
f
j
kl
k
p
pq
49%
51%
29%
29%
37%
5%
15%
8%
11%
22%
26%
32%
20%
22%
86%
7%
4%
3%
News
782
420
363
157
204
339
83
69
45
82
236
271
270
130
111
671
54
37
21
50%
56%
45%
47%
54%
54%
39%
34%
34%
50%
62%
60%
53%
49%
35%
52%
39%
52%
54%
b
f
cf
gh
ghi
lmn
n
n
p
p
p
54%
46%
20%
26%
43%
11%
9%
6%
11%
30%
35%
35%
17%
14%
86%
7%
5%
3%
Music
688
361
328
202
221
227
38
94
54
66
161
185
229
129
145
581
57
31
19
44%
48%
41%
60%
59%
36%
18%
47%
40%
40%
42%
41%
45%
48%
45%
45%
41%
44%
50%
b
ef
ef
f
52%
48%
29%
32%
33%
6%
14%
8%
10%
23%
27%
33%
19%
21%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Travel/ journey planning
613
322
291
124
172
258
58
60
50
51
180
222
213
98
80
539
37
25
12
40%
43%
36%
37%
46%
41%
28%
30%
37%
32%
47%
49%
41%
37%
25%
41%
27%
36%
31%
b
f
cf
f
ghi
lmn
n
n
pr
53%
47%
20%
28%
42%
9%
10%
8%
8%
29%
36%
35%
16%
13%
88%
6%
4%
2%
Banking
562
285
277
139
175
202
46
58
56
58
163
162
210
96
93
462
56
28
16
36%
38%
34%
42%
47%
32%
22%
29%
42%
36%
43%
36%
41%
36%
29%
35%
40%
39%
43%
ef
ef
f
g
g
n
o
51%
49%
25%
31%
36%
8%
10%
10%
10%
29%
29%
37%
17%
17%
82%
10%
5%
3%
Shopping (e.g. Tesco, Ocado,
eBay)
537
233
304
130
169
208
29
67
49
60
148
151
183
95
108
449
46
26
16
35%
31%
38%
39%
45%
33%
14%
34%
37%
37%
39%
34%
36%
35%
34%
34%
33%
36%
42%
a
f
ef
f
o
43%
57%
24%
32%
39%
5%
12%
9%
11%
28%
28%
34%
18%
20%
84%
9%
5%
3%
Sports/ sports news
480
355
125
115
129
195
40
45
35
48
124
145
159
91
85
401
41
25
13
31%
48%
16%
34%
34%
31%
19%
23%
26%
29%
32%
32%
31%
34%
27%
31%
29%
35%
34%
b
f
f
f
g
n
74%
26%
24%
27%
41%
8%
9%
7%
10%
26%
30%
33%
19%
18%
84%
8%
5%
3%
Books
277
143
133
68
89
94
26
32
16
21
74
110
88
38
41
236
21
11
9
18%
19%
17%
20%
24%
15%
12%
16%
12%
13%
19%
24%
17%
14%
13%
18%
15%
15%
23%
ef
ef
h
lmn
pq
52%
48%
24%
32%
34%
9%
12%
6%
8%
27%
40%
32%
14%
15%
86%
8%
4%
3%
Finance/ business
182
130
52
44
51
75
12
17
13
9
53
72
63
29
18
157
12
8
6
12%
17%
6%
13%
14%
12%
6%
9%
10%
5%
14%
16%
12%
11%
6%
12%
8%
11%
16%
b
f
f
f
i
mn
n
n
p
71%
29%
24%
28%
41%
7%
10%
7%
5%
29%
40%
35%
16%
10%
86%
6%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Vouchers
176
86
89
42
64
59
10
20
11
11
54
58
62
28
27
146
12
14
5
11%
12%
11%
13%
17%
9%
5%
10%
8%
7%
14%
13%
12%
10%
9%
11%
8%
19%
12%
f
ef
f
i
opr
49%
51%
24%
36%
34%
6%
11%
6%
6%
31%
33%
35%
16%
16%
83%
7%
8%
3%
NONE OF THESE
160
68
92
11
22
65
62
32
18
19
25
32
55
27
47
133
14
8
5
10%
9%
11%
3%
6%
10%
30%
16%
14%
12%
7%
7%
11%
10%
15%
10%
10%
11%
14%
cd
cde
j
j
k
43%
57%
7%
14%
41%
39%
20%
12%
12%
16%
20%
34%
17%
29%
83%
9%
5%
3%
Don't know
6
1
5
1
1
2
2
-
-
-
-
2
1
*
2
4
2
*
-
*%
*%
1%
*%
*%
*%
1%
-%
-%
-%
-%
1%
*%
*%
1%
*%
1%
*%
-%
o
16%
84%
9%
19%
36%
36%
-%
-%
-%
-%
40%
16%
4%
40%
65%
34%
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Weather
954
150
160
103
57
55
80
86
26
99
840
113
715
239
571
382
62%
68%
74%
69%
58%
49%
54%
68%
41%
59%
62%
59%
65%
53%
62%
62%
efh
defhi
defh
h
h
efh
h
m
16%
17%
11%
6%
6%
8%
9%
3%
10%
88%
12%
75%
25%
60%
40%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
933
109
142
90
61
65
88
82
36
115
817
116
687
246
554
379
60%
50%
66%
61%
61%
58%
59%
65%
58%
68%
60%
61%
63%
55%
60%
61%
a
a
a
m
12%
15%
10%
7%
7%
9%
9%
4%
12%
88%
12%
74%
26%
59%
41%
Maps/ navigation
860
136
132
94
52
53
74
72
21
103
765
95
659
200
507
352
55%
62%
61%
64%
53%
47%
50%
57%
34%
61%
56%
49%
60%
44%
55%
57%
efh
eh
efh
h
h
h
h
eh
m
16%
15%
11%
6%
6%
9%
8%
2%
12%
89%
11%
77%
23%
59%
41%
Games
832
120
113
92
62
71
69
75
32
79
731
101
598
234
471
361
54%
55%
52%
62%
62%
63%
47%
59%
51%
47%
54%
53%
54%
52%
51%
58%
fhi
fi
fi
f
n
14%
14%
11%
7%
9%
8%
9%
4%
10%
88%
12%
72%
28%
57%
43%
News
782
149
119
87
38
46
61
60
24
87
680
103
608
174
465
317
50%
68%
55%
58%
38%
40%
41%
48%
38%
52%
50%
53%
55%
39%
50%
51%
bdefghi
defh
defh
dh
m
19%
15%
11%
5%
6%
8%
8%
3%
11%
87%
13%
78%
22%
60%
40%
Music
688
105
97
71
48
56
50
62
22
70
610
79
502
187
374
315
44%
48%
45%
48%
48%
50%
34%
49%
35%
42%
45%
41%
46%
41%
40%
51%
fh
fh
fh
fh
fh
n
15%
14%
10%
7%
8%
7%
9%
3%
10%
89%
11%
73%
27%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Travel/ journey planning
613
117
106
61
31
34
53
44
13
80
535
78
472
141
350
262
40%
53%
49%
41%
32%
30%
36%
35%
21%
47%
39%
41%
43%
31%
38%
42%
cdefgh
defgh
h
h
h
degh
m
19%
17%
10%
5%
6%
9%
7%
2%
13%
87%
13%
77%
23%
57%
43%
Banking
562
71
91
58
33
30
42
44
17
75
496
66
436
126
314
248
36%
32%
42%
39%
33%
27%
29%
35%
26%
45%
36%
35%
40%
28%
34%
40%
efh
h
aefh
m
n
13%
16%
10%
6%
5%
8%
8%
3%
13%
88%
12%
78%
22%
56%
44%
Shopping (e.g. Tesco, Ocado, eBay)
537
70
70
59
33
28
51
52
17
67
471
66
412
125
301
235
35%
32%
32%
40%
33%
25%
35%
41%
27%
40%
35%
34%
37%
28%
32%
38%
eh
eh
eh
m
n
13%
13%
11%
6%
5%
10%
10%
3%
12%
88%
12%
77%
23%
56%
44%
Sports/ sports news
480
83
68
44
24
43
39
38
19
42
425
54
375
104
270
210
31%
38%
32%
30%
25%
38%
26%
30%
31%
25%
31%
28%
34%
23%
29%
34%
dfi
dfi
m
17%
14%
9%
5%
9%
8%
8%
4%
9%
89%
11%
78%
22%
56%
44%
Books
277
46
38
35
16
24
20
18
12
29
240
37
206
70
160
116
18%
21%
17%
24%
16%
21%
14%
14%
18%
17%
18%
19%
19%
16%
17%
19%
fg
16%
14%
13%
6%
9%
7%
6%
4%
10%
87%
13%
75%
25%
58%
42%
Finance/ business
182
20
40
22
8
11
18
14
3
20
160
22
147
35
111
71
12%
9%
19%
15%
8%
10%
12%
11%
5%
12%
12%
12%
13%
8%
12%
11%
adh
h
h
h
m
11%
22%
12%
4%
6%
10%
8%
2%
11%
88%
12%
81%
19%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Vouchers
176
21
12
26
11
22
13
19
3
20
159
17
138
38
105
70
11%
10%
6%
17%
11%
19%
9%
15%
5%
12%
12%
9%
13%
8%
11%
11%
abfh
abfh
bh
h
m
12%
7%
15%
6%
12%
7%
11%
2%
11%
90%
10%
79%
21%
60%
40%
NONE OF THESE
160
11
15
15
17
12
25
13
10
15
136
24
83
77
103
57
10%
5%
7%
10%
17%
11%
17%
10%
16%
9%
10%
12%
8%
17%
11%
9%
ab
ab
ab
l
7%
9%
9%
11%
7%
16%
8%
6%
10%
85%
15%
52%
48%
64%
36%
Don't know
6
-
-
-
-
1
-
2
1
-
6
*
4
2
4
2
*%
-%
-%
-%
-%
1%
-%
2%
1%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
16%
-%
40%
9%
-%
96%
4%
68%
32%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Games
160
102
57
62
42
53
3
21
14
13
45
42
57
32
29
140
9
7
4
10%
14%
7%
19%
11%
8%
1%
11%
10%
8%
12%
9%
11%
12%
9%
11%
7%
9%
11%
b
def
f
f
64%
36%
39%
26%
33%
2%
13%
9%
8%
28%
26%
36%
20%
18%
88%
6%
4%
3%
Music
122
71
51
41
35
39
7
16
2
11
35
40
36
25
20
103
12
3
3
8%
10%
6%
12%
9%
6%
3%
8%
2%
7%
9%
9%
7%
9%
6%
8%
9%
4%
7%
b
ef
f
h
h
h
58%
42%
34%
28%
32%
6%
13%
2%
9%
29%
33%
30%
21%
17%
85%
10%
3%
2%
Maps/ navigation
42
30
13
4
13
19
7
1
4
2
19
19
10
6
8
37
2
3
1
3%
4%
2%
1%
3%
3%
3%
*%
3%
1%
5%
4%
2%
2%
2%
3%
1%
4%
2%
b
g
l
70%
30%
10%
30%
44%
17%
2%
10%
5%
44%
44%
23%
15%
18%
87%
5%
7%
2%
Social networking (e.g. Facebook,
Twitter, LinkedIn)
39
14
24
13
5
16
4
5
4
1
7
10
14
8
6
35
2
1
1
2%
2%
3%
4%
1%
3%
2%
3%
3%
1%
2%
2%
3%
3%
2%
3%
1%
2%
2%
d
37%
63%
35%
14%
42%
10%
14%
9%
4%
19%
25%
37%
21%
16%
89%
5%
3%
2%
Books
34
17
17
10
6
16
2
1
*
1
19
15
13
4
2
29
3
2
1
2%
2%
2%
3%
2%
3%
1%
1%
*%
1%
5%
3%
3%
2%
1%
2%
2%
2%
2%
ghi
n
n
51%
49%
29%
18%
47%
6%
4%
*%
3%
55%
44%
39%
12%
6%
85%
8%
5%
2%
Sports/ sports news
34
30
4
8
5
17
3
*
3
4
12
18
8
2
5
26
6
1
1
2%
4%
*%
2%
1%
3%
1%
*%
3%
2%
3%
4%
2%
1%
2%
2%
4%
1%
2%
b
g
g
lm
o
88%
12%
24%
16%
51%
9%
1%
10%
11%
36%
54%
25%
5%
16%
78%
18%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Travel/ journey planning
31
13
18
10
3
14
4
3
3
2
13
13
11
2
5
28
*
1
1
2%
2%
2%
3%
1%
2%
2%
2%
2%
1%
4%
3%
2%
1%
2%
2%
*%
2%
1%
d
m
43%
57%
33%
9%
45%
12%
11%
10%
5%
43%
41%
37%
5%
17%
92%
1%
5%
2%
Weather
25
15
10
7
4
9
5
5
1
2
6
4
9
6
7
23
1
1
*
2%
2%
1%
2%
1%
1%
3%
3%
1%
1%
2%
1%
2%
2%
2%
2%
1%
2%
1%
59%
41%
27%
17%
35%
21%
20%
5%
8%
23%
14%
37%
23%
26%
89%
4%
6%
1%
News
23
16
7
2
6
11
3
1
1
5
7
9
8
3
3
21
1
1
1
1%
2%
1%
1%
2%
2%
2%
*%
1%
3%
2%
2%
2%
1%
1%
2%
*%
1%
2%
b
g
71%
29%
9%
28%
48%
15%
3%
6%
22%
31%
41%
37%
11%
11%
92%
2%
3%
3%
Shopping (e.g. Tesco, Ocado,
eBay)
23
9
13
6
10
7
-
3
2
4
1
6
8
6
3
19
3
-
*
1%
1%
2%
2%
3%
1%
-%
1%
2%
2%
*%
1%
1%
2%
1%
1%
2%
-%
1%
f
f
j
41%
59%
25%
46%
29%
-%
12%
10%
18%
5%
28%
34%
27%
11%
85%
13%
-%
2%
Banking
16
10
7
4
3
6
4
3
1
-
2
6
3
3
4
16
-
*
*
1%
1%
1%
1%
1%
1%
2%
2%
1%
-%
1%
1%
1%
1%
1%
1%
-%
*%
*%
59%
41%
25%
17%
35%
23%
21%
6%
-%
14%
39%
19%
16%
27%
99%
-%
1%
1%
Finance/ business
11
7
4
2
4
5
1
1
*
1
3
5
3
3
-
9
1
*
*
1%
1%
*%
1%
1%
1%
*%
1%
*%
*%
1%
1%
1%
1%
-%
1%
1%
*%
1%
n
66%
34%
16%
34%
44%
6%
9%
3%
5%
30%
44%
26%
31%
-%
86%
9%
1%
4%
Vouchers
2
1
1
-
1
*
1
-
-
*
1
-
1
1
-
2
-
-
*
*%
*%
*%
-%
*%
*%
*%
-%
-%
*%
*%
-%
*%
*%
-%
*%
-%
-%
*%
42%
58%
-%
58%
9%
33%
-%
-%
9%
33%
-%
67%
33%
-%
91%
-%
-%
9%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
NONE OF THESE
1181
534
647
225
274
497
185
158
110
129
267
330
384
208
260
987
110
55
30
76%
72%
80%
67%
73%
79%
88%
79%
82%
79%
70%
74%
75%
78%
82%
76%
80%
77%
78%
a
c
cde
j
j
j
kl
45%
55%
19%
23%
42%
16%
13%
9%
11%
23%
28%
32%
18%
22%
84%
9%
5%
3%
Don't know
36
17
19
7
9
16
5
2
5
5
8
16
11
5
5
30
3
3
1
2%
2%
2%
2%
2%
2%
3%
1%
4%
3%
2%
3%
2%
2%
2%
2%
2%
4%
3%
g
47%
53%
18%
24%
43%
15%
4%
15%
14%
23%
43%
30%
13%
14%
82%
8%
8%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Games
160
21
27
15
15
11
14
18
6
12
143
17
119
40
86
73
10%
10%
12%
10%
15%
10%
9%
14%
10%
7%
10%
9%
11%
9%
9%
12%
13%
17%
10%
9%
7%
9%
11%
4%
8%
89%
11%
75%
25%
54%
46%
Music
122
23
14
11
5
10
10
14
7
9
103
19
93
28
68
54
8%
11%
7%
8%
5%
9%
7%
11%
11%
5%
8%
10%
8%
6%
7%
9%
d
19%
12%
9%
4%
8%
8%
12%
6%
8%
85%
15%
77%
23%
56%
44%
Maps/ navigation
42
3
7
5
3
-
4
3
1
10
37
5
32
11
27
15
3%
1%
3%
3%
3%
-%
3%
2%
2%
6%
3%
3%
3%
2%
3%
2%
ae
8%
17%
11%
7%
-%
10%
7%
3%
23%
88%
12%
75%
25%
65%
35%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
39
1
5
5
2
2
8
4
2
5
32
7
28
11
29
10
2%
*%
3%
3%
2%
2%
5%
3%
4%
3%
2%
4%
3%
2%
3%
2%
a
3%
14%
12%
6%
6%
20%
10%
6%
13%
81%
19%
73%
27%
74%
26%
Books
34
4
6
4
1
-
3
3
2
5
32
2
28
6
21
13
2%
2%
3%
3%
1%
-%
2%
2%
4%
3%
2%
1%
3%
1%
2%
2%
e
13%
17%
13%
2%
-%
10%
8%
7%
14%
93%
7%
81%
19%
63%
37%
Sports/ sports news
34
3
3
4
1
-
-
4
6
6
29
5
26
7
18
16
2%
1%
1%
3%
1%
-%
-%
3%
9%
4%
2%
2%
2%
2%
2%
3%
f
f
abcdefg
f
9%
7%
13%
3%
-%
-%
10%
18%
18%
87%
13%
78%
22%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Travel/ journey planning
31
5
10
4
2
-
5
1
1
2
24
7
21
10
18
13
2%
2%
4%
2%
2%
-%
3%
1%
1%
1%
2%
4%
2%
2%
2%
2%
e
15%
31%
11%
5%
-%
16%
3%
3%
8%
77%
23%
67%
33%
58%
42%
Weather
25
4
1
1
2
1
4
3
1
5
23
2
21
5
15
10
2%
2%
1%
1%
2%
1%
3%
2%
1%
3%
2%
1%
2%
1%
2%
2%
17%
6%
4%
9%
3%
16%
12%
2%
21%
92%
8%
82%
18%
61%
39%
News
23
7
-
3
3
-
5
1
-
4
19
4
20
3
13
9
1%
3%
-%
2%
3%
-%
3%
1%
-%
2%
1%
2%
2%
1%
1%
1%
bh
bh
29%
-%
12%
11%
-%
20%
4%
-%
16%
83%
17%
88%
12%
59%
41%
Shopping (e.g. Tesco, Ocado, eBay)
23
1
4
3
1
-
5
4
1
-
18
5
18
4
16
7
1%
1%
2%
2%
1%
-%
3%
3%
2%
-%
1%
2%
2%
1%
2%
1%
i
i
6%
16%
14%
3%
-%
22%
19%
5%
-%
79%
21%
82%
18%
69%
31%
Banking
16
1
1
3
1
1
5
1
-
1
14
2
11
5
12
4
1%
1%
1%
2%
1%
1%
4%
1%
-%
1%
1%
1%
1%
1%
1%
1%
h
9%
9%
21%
4%
6%
33%
8%
-%
8%
90%
10%
71%
29%
77%
23%
Finance/ business
11
-
3
-
1
1
1
2
-
-
8
3
11
-
10
1
1%
-%
1%
-%
1%
1%
1%
2%
-%
-%
1%
1%
1%
-%
1%
*%
m
o
-%
29%
-%
13%
11%
12%
21%
-%
-%
73%
27%
100%
-%
94%
6%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD19 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Vouchers
2
-
-
-
-
-
1
1
-
-
2
-
2
-
2
*
*%
-%
-%
-%
-%
-%
1%
1%
-%
-%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
58%
33%
-%
-%
100%
-%
100%
-%
91%
9%
NONE OF THESE
1181
166
169
111
78
88
116
87
46
126
1034
147
819
361
720
461
76%
75%
78%
75%
78%
78%
79%
69%
72%
75%
76%
77%
75%
80%
78%
74%
l
14%
14%
9%
7%
7%
10%
7%
4%
11%
88%
12%
69%
31%
61%
39%
Don't know
36
6
4
2
1
3
1
5
1
6
33
4
27
10
19
17
2%
3%
2%
2%
1%
3%
1%
4%
1%
3%
2%
2%
2%
2%
2%
3%
17%
11%
6%
2%
9%
4%
14%
3%
16%
90%
10%
74%
26%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Very satisfied
1418
642
776
234
291
506
387
232
159
157
273
362
449
265
340
1213
111
58
36
60%
56%
63%
62%
66%
59%
57%
60%
62%
59%
59%
59%
62%
61%
57%
61%
56%
50%
55%
a
ef
qr
45%
55%
16%
21%
36%
27%
16%
11%
11%
19%
26%
32%
19%
24%
86%
8%
4%
3%
Fairly satisfied
773
414
359
126
118
297
231
118
75
89
165
209
223
139
200
625
78
46
24
33%
36%
29%
33%
27%
34%
34%
30%
29%
34%
35%
34%
31%
32%
34%
31%
39%
40%
37%
b
d
d
o
o
o
54%
46%
16%
15%
38%
30%
15%
10%
12%
21%
27%
29%
18%
26%
81%
10%
6%
3%
Neither
91
39
52
9
14
34
34
18
11
10
12
24
23
16
28
77
7
5
2
4%
3%
4%
2%
3%
4%
5%
5%
4%
4%
3%
4%
3%
4%
5%
4%
4%
4%
3%
c
43%
57%
10%
15%
37%
38%
20%
12%
11%
13%
26%
25%
17%
31%
85%
8%
5%
2%
Fairly dissatisfied
35
17
18
6
9
11
9
7
7
3
6
7
12
4
11
28
2
3
2
1%
2%
1%
2%
2%
1%
1%
2%
3%
1%
1%
1%
2%
1%
2%
1%
1%
2%
3%
49%
51%
17%
26%
32%
25%
22%
21%
8%
19%
21%
35%
13%
31%
81%
6%
8%
5%
Very dissatisfied
29
16
13
5
9
9
6
4
3
4
7
7
11
3
8
25
1
2
1
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
2%
1%
1%
1%
*%
2%
2%
p
54%
46%
17%
32%
31%
20%
14%
10%
15%
23%
25%
38%
9%
28%
85%
3%
7%
5%
Don't know
21
10
10
-
1
8
12
10
*
2
3
3
3
5
10
19
*
2
-
1%
1%
1%
-%
*%
1%
2%
3%
*%
1%
1%
1%
*%
1%
2%
1%
*%
2%
-%
cd
hj
l
r
pr
50%
50%
-%
7%
37%
56%
47%
*%
10%
12%
15%
15%
24%
46%
89%
1%
10%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... The overall service provided by MAIN SUPPLIER. (SINGLE CODE)
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Very satisfied
1418
185
201
116
87
129
155
123
60
157
1231
187
863
554
884
534
60%
61%
62%
55%
54%
65%
69%
63%
63%
58%
60%
59%
61%
58%
61%
58%
cd
cdi
13%
14%
8%
6%
9%
11%
9%
4%
11%
87%
13%
61%
39%
62%
38%
Fairly satisfied
773
107
113
77
58
59
42
57
28
85
678
95
462
311
435
338
33%
35%
35%
36%
36%
29%
19%
29%
29%
32%
33%
30%
33%
33%
30%
37%
f
f
f
f
f
f
f
f
n
14%
15%
10%
8%
8%
5%
7%
4%
11%
88%
12%
60%
40%
56%
44%
Neither
91
10
7
9
10
5
7
9
3
16
73
17
46
44
63
27
4%
3%
2%
4%
6%
3%
3%
4%
4%
6%
4%
6%
3%
5%
4%
3%
b
b
11%
7%
10%
11%
6%
8%
10%
4%
18%
81%
19%
51%
49%
70%
30%
Fairly dissatisfied
35
2
3
6
2
4
4
3
-
4
30
5
22
13
23
12
1%
1%
1%
3%
1%
2%
2%
1%
-%
2%
1%
1%
2%
1%
2%
1%
h
h
h
5%
9%
17%
7%
12%
12%
7%
-%
12%
87%
13%
64%
36%
65%
35%
Very dissatisfied
29
-
1
3
3
2
8
4
2
2
19
10
17
12
24
5
1%
-%
*%
2%
2%
1%
4%
2%
2%
1%
1%
3%
1%
1%
2%
*%
abi
a
a
j
o
-%
3%
11%
10%
6%
28%
13%
8%
6%
66%
34%
59%
41%
84%
16%
Don't know
21
1
-
1
1
-
8
1
1
5
19
1
7
14
12
9
1%
*%
-%
*%
1%
-%
4%
1%
1%
2%
1%
*%
*%
2%
1%
1%
abcdeg
l
5%
-%
3%
6%
-%
39%
7%
7%
22%
93%
7%
31%
69%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3405
1652
1753
533
561
1143
1168
602
411
406
574
734
1051
726
888
2055
447
438
465
Effective Weighted Sample
2319
1122
1197
369
387
795
799
431
258
270
397
496
713
512
635
1768
314
282
423
Total
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Very satisfied
1307
596
711
220
268
459
360
229
146
155
221
324
415
240
325
1116
107
52
32
55%
52%
58%
58%
60%
53%
53%
59%
57%
58%
48%
53%
58%
56%
54%
56%
53%
45%
49%
a
ef
j
j
j
qr
q
46%
54%
17%
20%
35%
28%
17%
11%
12%
17%
25%
32%
18%
25%
85%
8%
4%
2%
Fairly satisfied
736
384
352
106
116
290
224
109
69
88
168
197
219
135
185
597
72
45
22
31%
34%
29%
28%
26%
34%
33%
28%
27%
33%
36%
32%
30%
31%
31%
30%
36%
39%
34%
b
d
d
gh
o
o
52%
48%
14%
16%
39%
30%
15%
9%
12%
23%
27%
30%
18%
25%
81%
10%
6%
3%
Neither
113
60
53
15
16
42
41
13
18
9
27
29
29
21
33
94
9
7
3
5%
5%
4%
4%
4%
5%
6%
3%
7%
3%
6%
5%
4%
5%
6%
5%
5%
6%
4%
g
53%
47%
13%
14%
37%
36%
11%
16%
8%
24%
26%
26%
19%
29%
83%
8%
6%
2%
Fairly dissatisfied
125
50
74
30
26
47
21
16
13
7
33
38
36
22
28
107
8
7
3
5%
4%
6%
8%
6%
5%
3%
4%
5%
3%
7%
6%
5%
5%
5%
5%
4%
6%
4%
f
f
f
i
40%
60%
24%
21%
38%
17%
13%
10%
5%
27%
31%
29%
18%
23%
86%
6%
6%
2%
Very dissatisfied
61
34
26
8
17
20
16
11
8
5
14
18
19
9
14
49
4
3
5
3%
3%
2%
2%
4%
2%
2%
3%
3%
2%
3%
3%
3%
2%
2%
2%
2%
3%
7%
opq
56%
44%
14%
28%
33%
26%
19%
13%
9%
23%
30%
31%
14%
23%
81%
6%
5%
8%
Don't know
25
13
12
1
1
6
16
12
1
2
3
5
4
5
11
22
1
1
1
1%
1%
1%
*%
*%
1%
2%
3%
1%
1%
1%
1%
1%
1%
2%
1%
*%
1%
2%
cde
hij
l
52%
48%
5%
4%
26%
66%
50%
5%
9%
10%
19%
17%
20%
44%
88%
2%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD20J (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Reception/ accessing network. (SINGLE CODE).
Base : Those who personally use a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3405
232
230
238
226
218
233
234
218
226
2487
918
1733
1669
2152
1253
Effective Weighted Sample
2319
220
212
225
213
203
220
218
206
210
1940
405
1208
1196
1420
899
Total
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Very satisfied
1307
179
180
96
86
118
153
98
56
150
1148
159
776
530
792
514
55%
59%
55%
45%
53%
59%
68%
50%
58%
56%
56%
50%
55%
56%
55%
56%
c
c
c
abcdghi
c
c
k
14%
14%
7%
7%
9%
12%
8%
4%
11%
88%
12%
59%
41%
61%
39%
Fairly satisfied
736
106
105
77
49
61
34
58
30
77
641
95
436
300
433
303
31%
35%
32%
36%
31%
30%
15%
30%
31%
29%
31%
30%
31%
32%
30%
33%
f
f
f
f
f
f
f
f
14%
14%
10%
7%
8%
5%
8%
4%
11%
87%
13%
59%
41%
59%
41%
Neither
113
9
18
10
9
7
10
11
5
15
97
16
70
42
76
37
5%
3%
6%
5%
6%
4%
5%
5%
5%
6%
5%
5%
5%
4%
5%
4%
8%
16%
9%
8%
6%
9%
9%
4%
13%
86%
14%
62%
37%
67%
33%
Fairly dissatisfied
125
8
17
19
7
8
10
18
2
17
105
19
90
35
80
44
5%
3%
5%
9%
4%
4%
4%
9%
2%
6%
5%
6%
6%
4%
6%
5%
aeh
adefh
h
m
7%
14%
15%
6%
7%
8%
15%
1%
14%
84%
16%
72%
28%
64%
36%
Very dissatisfied
61
1
4
10
8
4
7
10
2
3
39
22
36
25
45
16
3%
*%
1%
5%
5%
2%
3%
5%
2%
1%
2%
7%
3%
3%
3%
2%
abi
abi
a
abi
j
o
2%
7%
16%
14%
7%
11%
16%
4%
6%
64%
36%
60%
40%
74%
26%
Don't know
25
2
-
1
2
1
10
1
1
5
21
4
9
16
15
10
1%
1%
-%
*%
1%
*%
4%
1%
1%
2%
1%
1%
1%
2%
1%
1%
abcdegh
l
8%
-%
2%
7%
4%
38%
6%
4%
19%
85%
15%
35%
65%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2038
981
1057
460
469
783
326
276
197
237
454
493
695
416
434
1252
290
235
261
Effective Weighted Sample
1421
684
737
320
323
557
229
205
125
159
315
347
483
299
316
1085
211
163
238
Total
1549
745
804
335
375
630
210
199
135
163
381
449
514
268
319
1302
138
71
38
48%
52%
22%
24%
41%
14%
13%
9%
11%
25%
29%
33%
17%
21%
84%
9%
5%
2%
Very satisfied
819
391
428
184
220
317
98
108
68
100
180
226
285
146
161
696
72
35
17
53%
52%
53%
55%
59%
50%
47%
54%
51%
61%
47%
50%
55%
55%
51%
53%
52%
49%
43%
ef
j
r
48%
52%
22%
27%
39%
12%
13%
8%
12%
22%
28%
35%
18%
20%
85%
9%
4%
2%
Fairly satisfied
481
238
243
106
110
205
60
58
43
38
141
155
151
80
95
393
52
22
15
31%
32%
30%
32%
29%
33%
28%
29%
32%
23%
37%
35%
29%
30%
30%
30%
38%
31%
38%
i
o
o
50%
50%
22%
23%
43%
12%
12%
9%
8%
29%
32%
31%
17%
20%
82%
11%
5%
3%
Neither
91
52
39
22
13
44
12
10
7
9
28
30
20
19
22
79
5
5
2
6%
7%
5%
7%
3%
7%
6%
5%
5%
5%
7%
7%
4%
7%
7%
6%
3%
7%
5%
d
l
57%
43%
25%
14%
48%
13%
11%
7%
10%
31%
33%
22%
20%
25%
87%
5%
6%
2%
Fairly dissatisfied
50
18
32
11
13
17
9
5
7
3
9
16
18
8
8
43
3
3
1
3%
2%
4%
3%
4%
3%
4%
2%
5%
2%
2%
4%
4%
3%
2%
3%
2%
4%
3%
37%
63%
21%
27%
33%
19%
10%
14%
5%
19%
32%
36%
15%
16%
85%
6%
6%
2%
Very dissatisfied
36
18
18
7
11
16
2
4
4
6
9
10
12
6
8
30
2
1
3
2%
2%
2%
2%
3%
3%
1%
2%
3%
3%
2%
2%
2%
2%
2%
2%
1%
2%
7%
opq
51%
49%
21%
29%
45%
5%
11%
10%
15%
25%
27%
34%
16%
22%
84%
5%
4%
7%
Don't know
72
27
45
4
7
31
30
15
6
8
14
11
28
10
24
61
5
5
1
5%
4%
6%
1%
2%
5%
14%
8%
5%
5%
4%
3%
5%
4%
7%
5%
4%
7%
4%
cd
cde
j
k
km
37%
63%
6%
9%
43%
41%
21%
9%
11%
19%
16%
39%
13%
33%
84%
7%
7%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD21K (QD21K). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following... Ability to connect to the internet using the mobile network (3G or
4G). (SINGLE CODE).
Base : Those with a smartphone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2038
160
139
157
131
112
147
139
136
131
1534
504
1292
745
1277
761
Effective Weighted Sample
1421
153
130
149
125
106
139
131
129
123
1206
228
916
545
853
568
Total
1549
220
216
148
99
112
148
126
63
168
1358
192
1098
451
928
622
14%
14%
10%
6%
7%
10%
8%
4%
11%
88%
12%
71%
29%
60%
40%
Very satisfied
819
150
103
55
51
65
97
55
28
92
717
103
584
235
475
344
53%
68%
47%
37%
52%
58%
66%
43%
44%
55%
53%
53%
53%
52%
51%
55%
bcdghi
c
cgh
bcdgh
c
18%
13%
7%
6%
8%
12%
7%
3%
11%
87%
13%
71%
29%
58%
42%
Fairly satisfied
481
63
76
61
33
32
29
38
21
41
432
49
345
136
289
192
31%
28%
35%
41%
33%
28%
20%
30%
33%
24%
32%
26%
31%
30%
31%
31%
f
aefi
f
f
f
13%
16%
13%
7%
7%
6%
8%
4%
8%
90%
10%
72%
28%
60%
40%
Neither
91
2
16
11
6
5
1
14
5
19
77
14
70
21
61
30
6%
1%
7%
7%
6%
4%
1%
11%
9%
11%
6%
7%
6%
5%
7%
5%
af
af
af
af
af
af
2%
17%
12%
7%
5%
1%
15%
6%
20%
84%
16%
77%
23%
67%
33%
Fairly dissatisfied
50
3
5
5
3
3
8
8
3
5
43
7
37
13
26
24
3%
1%
2%
3%
3%
2%
5%
6%
5%
3%
3%
4%
3%
3%
3%
4%
a
a
6%
10%
10%
5%
5%
16%
16%
6%
11%
85%
15%
75%
25%
51%
49%
Very dissatisfied
36
-
1
9
4
2
4
4
1
5
25
11
27
9
28
9
2%
-%
1%
6%
4%
2%
3%
3%
1%
3%
2%
6%
2%
2%
3%
1%
abh
a
a
a
a
j
-%
4%
25%
11%
6%
12%
11%
2%
13%
69%
31%
76%
24%
76%
24%
Don't know
72
2
15
6
3
6
9
8
5
7
65
7
35
37
50
22
5%
1%
7%
4%
3%
5%
6%
6%
8%
4%
5%
4%
3%
8%
5%
4%
a
a
a
a
ad
l
3%
21%
9%
4%
8%
12%
11%
7%
9%
90%
10%
49%
51%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Yes - PC
898
456
441
122
109
384
283
92
80
84
243
329
263
147
157
782
60
35
21
35%
37%
33%
32%
24%
44%
34%
20%
29%
30%
52%
52%
35%
32%
23%
37%
27%
28%
30%
b
d
cdf
d
g
g
ghi
lmn
n
n
pqr
51%
49%
14%
12%
43%
31%
10%
9%
9%
27%
37%
29%
16%
18%
87%
7%
4%
2%
Yes - laptop
1604
796
808
277
304
642
381
175
156
188
385
509
515
279
299
1353
137
72
42
63%
65%
61%
73%
68%
73%
46%
39%
56%
68%
82%
80%
69%
60%
44%
64%
62%
57%
59%
b
f
f
f
g
gh
ghi
lmn
mn
n
q
50%
50%
17%
19%
40%
24%
11%
10%
12%
24%
32%
32%
17%
19%
84%
9%
4%
3%
Yes - netbook
202
102
100
27
36
102
37
18
11
17
60
81
56
32
33
172
18
8
4
8%
8%
8%
7%
8%
12%
4%
4%
4%
6%
13%
13%
7%
7%
5%
8%
8%
6%
6%
f
f
cf
ghi
lmn
n
50%
50%
13%
18%
50%
18%
9%
5%
8%
30%
40%
28%
16%
17%
85%
9%
4%
2%
Yes - tablet computer - e.g. iPad
1111
533
578
185
228
465
233
106
90
118
317
355
353
207
196
930
93
57
31
44%
44%
44%
49%
51%
53%
28%
23%
32%
43%
68%
56%
47%
45%
29%
44%
42%
45%
45%
f
f
f
g
gh
ghi
lmn
n
n
48%
52%
17%
21%
42%
21%
10%
8%
11%
29%
32%
32%
19%
18%
84%
8%
5%
3%
No
526
231
295
54
71
108
293
205
74
42
12
39
110
113
261
428
51
30
17
21%
19%
22%
14%
16%
12%
35%
45%
27%
15%
3%
6%
15%
24%
38%
20%
23%
24%
24%
a
cde
hij
ij
j
k
kl
klm
o
44%
56%
10%
14%
21%
56%
39%
14%
8%
2%
7%
21%
22%
50%
81%
10%
6%
3%
Don't know
3
1
1
-
-
1
2
1
1
-
1
-
1
1
1
2
*
-
-
*%
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
-%
*%
*%
*%
*%
*%
-%
-%
47%
53%
-%
-%
21%
79%
48%
21%
-%
26%
-%
31%
26%
43%
86%
14%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Yes - PC
898
112
170
102
60
69
77
85
30
78
765
133
550
347
607
291
35%
35%
49%
46%
34%
31%
33%
41%
28%
27%
35%
39%
39%
31%
39%
29%
adefhi
adefhi
ehi
m
o
12%
19%
11%
7%
8%
9%
9%
3%
9%
85%
15%
61%
39%
68%
32%
Yes - laptop
1604
216
243
135
103
124
147
147
62
176
1384
220
1067
536
982
622
63%
67%
70%
61%
58%
56%
62%
71%
58%
62%
63%
65%
75%
48%
63%
63%
de
cdefh
cdefh
m
13%
15%
8%
6%
8%
9%
9%
4%
11%
86%
14%
67%
33%
61%
39%
Yes - netbook
202
19
39
17
7
16
19
22
12
21
178
24
144
58
137
65
8%
6%
11%
8%
4%
7%
8%
10%
12%
7%
8%
7%
10%
5%
9%
7%
d
d
ad
m
o
10%
19%
8%
3%
8%
10%
11%
6%
10%
88%
12%
71%
29%
68%
32%
Yes - tablet computer - e.g. iPad
1111
147
169
120
76
68
89
98
47
116
953
159
771
340
708
404
44%
46%
49%
55%
43%
31%
38%
47%
44%
41%
43%
47%
54%
31%
46%
41%
e
ef
defhi
e
ef
e
e
m
o
13%
15%
11%
7%
6%
8%
9%
4%
10%
86%
14%
69%
31%
64%
36%
No
526
44
48
36
39
66
62
36
27
71
459
67
154
372
309
217
21%
14%
14%
16%
22%
30%
26%
17%
25%
25%
21%
20%
11%
33%
20%
22%
ab
abcg
abcg
abcg
abc
l
8%
9%
7%
7%
13%
12%
7%
5%
13%
87%
13%
29%
71%
59%
41%
Don't know
3
-
1
-
-
-
-
-
1
1
2
1
1
2
2
1
*%
-%
*%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
*%
-%
43%
-%
-%
-%
-%
-%
21%
21%
65%
35%
21%
79%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1544
744
800
261
287
622
374
145
151
193
396
421
513
329
280
913
219
188
224
Effective Weighted Sample
1042
503
539
174
199
419
258
108
94
124
273
289
342
233
191
788
151
127
202
Total
1111
533
578
185
228
465
233
106
90
118
317
355
353
207
196
930
93
57
31
48%
52%
17%
21%
42%
21%
10%
8%
11%
29%
32%
32%
19%
18%
84%
8%
5%
3%
One
(1.0)
748
351
397
108
168
293
179
86
66
85
197
233
244
133
138
628
63
37
20
67%
66%
69%
58%
74%
63%
77%
81%
73%
72%
62%
66%
69%
64%
71%
68%
68%
65%
63%
ce
ce
j
j
47%
53%
14%
22%
39%
24%
11%
9%
11%
26%
31%
33%
18%
18%
84%
8%
5%
3%
Two
(2.0)
254
132
121
56
44
107
46
13
17
21
90
87
72
56
39
209
22
15
8
23%
25%
21%
30%
19%
23%
20%
12%
19%
18%
28%
24%
20%
27%
20%
22%
24%
26%
26%
df
gi
52%
48%
22%
17%
42%
18%
5%
7%
8%
36%
34%
28%
22%
16%
82%
9%
6%
3%
Three
(3.0)
67
31
37
15
9
38
6
6
5
7
19
20
23
13
11
56
4
5
3
6%
6%
6%
8%
4%
8%
2%
6%
5%
6%
6%
6%
7%
6%
6%
6%
4%
8%
9%
f
df
p
46%
54%
22%
13%
57%
8%
9%
7%
10%
27%
30%
35%
19%
17%
84%
5%
7%
4%
Four
(4.0)
28
14
14
5
4
17
2
1
2
3
8
9
12
3
4
24
3
1
*
2%
3%
2%
3%
2%
4%
1%
1%
3%
3%
3%
2%
3%
2%
2%
3%
3%
1%
1%
f
49%
51%
18%
13%
61%
8%
5%
8%
11%
31%
31%
43%
13%
13%
86%
11%
2%
1%
Five or more
(5.0)
13
5
8
2
4
8
-
-
*
3
3
5
3
2
3
12
1
*
*
1%
1%
1%
1%
2%
2%
-%
-%
*%
2%
1%
2%
1%
1%
1%
1%
1%
*%
1%
f
f
37%
63%
12%
28%
60%
-%
-%
1%
21%
24%
41%
19%
19%
21%
89%
7%
1%
2%
Don't know
1
1
-
-
-
1
-
-
-
-
-
1
-
-
-
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
-%
-%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
Mean number
1.5
1.5
1.5
1.6
1.4
1.6
1.3
1.3
1.4
1.5
1.5
1.5
1.5
1.5
1.4
1.5
1.5
1.5
1.5
df
df
g
Standard deviation
.81
.79
.83
.82
.78
.91
.55
.63
.72
.89
.81
.84
.82
.79
.81
.82
.81
.72
.78
Standard error
.02
.03
.03
.05
.05
.04
.03
.05
.06
.06
.04
.04
.04
.04
.05
.03
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1544
109
112
131
103
68
88
109
100
93
1092
452
955
588
1028
516
Effective Weighted Sample
1042
104
104
125
98
63
83
102
95
87
857
198
654
417
663
379
Total
1111
147
169
120
76
68
89
98
47
116
953
159
771
340
708
404
13%
15%
11%
7%
**
**
9%
4%
**
86%
14%
69%
31%
64%
36%
One
(1.0)
748
114
100
84
53
**
**
58
31
**
636
112
509
239
483
265
67%
78%
59%
70%
70%
**
**
59%
66%
**
67%
71%
66%
70%
68%
66%
bg
15%
13%
11%
7%
**
**
8%
4%
**
85%
15%
68%
32%
65%
35%
Two
(2.0)
254
26
47
25
14
**
**
22
13
**
219
35
190
64
155
99
23%
18%
28%
21%
19%
**
**
23%
27%
**
23%
22%
25%
19%
22%
24%
m
10%
19%
10%
6%
**
**
9%
5%
**
86%
14%
75%
25%
61%
39%
Three
(3.0)
67
5
12
9
3
**
**
14
1
**
61
6
43
24
38
29
6%
3%
7%
7%
4%
**
**
15%
2%
**
6%
4%
6%
7%
5%
7%
adh
7%
18%
13%
5%
**
**
21%
1%
**
91%
9%
64%
36%
57%
43%
Four
(4.0)
28
-
6
2
3
**
**
3
2
**
25
3
17
10
21
7
2%
-%
3%
1%
4%
**
**
3%
5%
**
3%
2%
2%
3%
3%
2%
a
a
-%
21%
6%
11%
**
**
10%
9%
**
90%
10%
63%
37%
75%
25%
Five or more
(5.0)
13
2
3
-
2
**
**
-
-
**
11
2
10
3
10
3
1%
1%
2%
-%
3%
**
**
-%
-%
**
1%
1%
1%
1%
1%
1%
15%
24%
-%
17%
**
**
-%
-%
**
84%
16%
76%
24%
75%
25%
Don't know
1
-
-
-
-
**
**
1
-
**
1
-
1
-
1
-
*%
-%
-%
-%
-%
**
**
1%
-%
**
*%
-%
*%
-%
*%
-%
-%
-%
-%
-%
**
**
100%
-%
**
100%
-%
100%
-%
100%
-%
Mean number
1.5
1.3
1.6
1.4
1.5
**
**
1.6
1.5
**
1.5
1.4
1.5
1.5
1.5
1.5
a
ac
Standard deviation
.81
.66
.90
.69
.97
**
**
.85
.78
**
.82
.77
.81
.83
.84
.77
Standard error
.02
.06
.09
.06
.10
**
**
.08
.08
**
.02
.04
.03
.03
.03
.03
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1544
744
800
261
287
622
374
145
151
193
396
421
513
329
280
913
219
188
224
Effective Weighted Sample
1042
503
539
174
199
419
258
108
94
124
273
289
342
233
191
788
151
127
202
Total
1111
533
578
185
228
465
233
106
90
118
317
355
353
207
196
930
93
57
31
48%
52%
17%
21%
42%
21%
10%
8%
11%
29%
32%
32%
19%
18%
84%
8%
5%
3%
Yes
878
411
467
148
194
358
178
81
72
92
250
301
278
153
145
722
83
48
25
79%
77%
81%
80%
85%
77%
76%
77%
79%
78%
79%
85%
79%
74%
74%
78%
89%
85%
81%
ef
lmn
or
47%
53%
17%
22%
41%
20%
9%
8%
11%
28%
34%
32%
17%
17%
82%
9%
5%
3%
No
233
123
110
37
34
107
56
24
19
26
67
54
75
54
50
208
10
9
6
21%
23%
19%
20%
15%
23%
24%
23%
21%
22%
21%
15%
21%
26%
26%
22%
11%
15%
19%
d
d
k
k
k
p
p
53%
47%
16%
14%
46%
24%
10%
8%
11%
29%
23%
32%
23%
22%
89%
4%
4%
3%
Don't know
*
-
*
-
*
-
-
-
-
-
-
-
-
*
-
-
*
-
-
*%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
100%
-%
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1544
109
112
131
103
68
88
109
100
93
1092
452
955
588
1028
516
Effective Weighted Sample
1042
104
104
125
98
63
83
102
95
87
857
198
654
417
663
379
Total
1111
147
169
120
76
68
89
98
47
116
953
159
771
340
708
404
13%
15%
11%
7%
**
**
9%
4%
**
86%
14%
69%
31%
64%
36%
Yes
878
108
123
100
61
**
**
77
36
**
752
126
605
272
561
317
79%
73%
73%
83%
80%
**
**
78%
77%
**
79%
79%
79%
80%
79%
79%
12%
14%
11%
7%
**
**
9%
4%
**
86%
14%
69%
31%
64%
36%
No
233
39
46
21
15
**
**
22
11
**
201
33
165
68
147
86
21%
27%
27%
17%
20%
**
**
22%
23%
**
21%
21%
21%
20%
21%
21%
17%
20%
9%
6%
**
**
9%
5%
**
86%
14%
71%
29%
63%
37%
Don't know
*
-
-
-
-
**
**
-
-
**
-
*
-
*
*
-
*%
-%
-%
-%
-%
**
**
-%
-%
**
-%
*%
-%
*%
*%
-%
-%
-%
-%
-%
**
**
-%
-%
**
-%
100%
-%
100%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1228
578
650
216
247
479
286
115
119
149
321
359
410
246
212
706
186
156
180
Effective Weighted Sample
830
391
439
142
171
322
203
87
73
98
219
246
275
177
145
612
132
107
162
Total
878
411
467
148
194
358
178
81
72
92
250
301
278
153
145
722
83
48
25
47%
53%
17%
22%
41%
20%
9%
8%
11%
28%
34%
32%
17%
17%
82%
9%
5%
3%
Yes
374
193
181
59
87
167
62
35
27
37
111
137
111
69
58
316
29
19
10
43%
47%
39%
40%
45%
47%
35%
42%
37%
40%
45%
45%
40%
45%
40%
44%
35%
40%
40%
b
f
f
52%
48%
16%
23%
45%
16%
9%
7%
10%
30%
37%
30%
18%
15%
85%
8%
5%
3%
No
439
195
244
84
98
165
91
39
39
44
129
151
144
73
70
352
49
25
13
50%
48%
52%
57%
51%
46%
51%
48%
54%
47%
52%
50%
52%
48%
48%
49%
59%
52%
50%
e
o
44%
56%
19%
22%
38%
21%
9%
9%
10%
29%
34%
33%
17%
16%
80%
11%
6%
3%
Don't know
65
23
42
5
9
26
25
8
6
12
10
13
23
12
17
53
5
4
3
7%
6%
9%
3%
4%
7%
14%
9%
8%
13%
4%
4%
8%
8%
12%
7%
6%
8%
10%
cde
j
k
35%
65%
8%
13%
40%
39%
12%
9%
18%
15%
20%
35%
18%
27%
82%
8%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1228
79
81
107
83
53
69
83
75
76
871
357
763
464
827
401
Effective Weighted Sample
830
75
75
102
79
49
65
78
71
71
685
154
520
332
530
300
Total
878
108
123
100
61
53
71
77
36
94
752
126
605
272
561
317
**
**
11%
**
**
**
**
**
**
86%
14%
69%
31%
64%
36%
Yes
374
**
**
44
**
**
**
**
**
**
320
55
258
116
233
141
43%
**
**
44%
**
**
**
**
**
**
42%
43%
43%
43%
41%
45%
**
**
12%
**
**
**
**
**
**
85%
15%
69%
31%
62%
38%
No
439
**
**
43
**
**
**
**
**
**
380
59
314
124
284
155
50%
**
**
44%
**
**
**
**
**
**
51%
47%
52%
46%
51%
49%
**
**
10%
**
**
**
**
**
**
87%
13%
72%
28%
65%
35%
Don't know
65
**
**
12
**
**
**
**
**
**
52
13
33
32
44
21
7%
**
**
12%
**
**
**
**
**
**
7%
10%
5%
12%
8%
7%
l
**
**
19%
**
**
**
**
**
**
80%
20%
50%
50%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
~n
o
~p
~q
~r
Unweighted total
515
265
250
87
108
218
102
47
44
65
132
156
163
109
87
314
60
65
76
Effective Weighted Sample
351
178
173
59
77
146
73
37
26
44
92
110
109
80
59
270
44
45
69
Total
374
193
181
59
87
167
62
35
27
37
111
137
111
69
58
316
29
19
10
52%
48%
**
23%
45%
16%
**
**
**
30%
37%
30%
18%
**
85%
**
**
**
Yes
136
68
67
**
35
60
19
**
**
**
47
50
43
26
**
121
**
**
**
36%
35%
37%
**
40%
36%
30%
**
**
**
42%
37%
38%
38%
**
38%
**
**
**
50%
50%
**
26%
45%
14%
**
**
**
35%
37%
31%
19%
**
89%
**
**
**
No
232
124
109
**
51
104
42
**
**
**
61
85
67
40
**
191
**
**
**
62%
64%
60%
**
58%
62%
68%
**
**
**
55%
62%
60%
59%
**
60%
**
**
**
53%
47%
**
22%
45%
18%
**
**
**
26%
37%
29%
17%
**
82%
**
**
**
Don't know
6
1
5
**
1
2
1
**
**
**
3
1
1
2
**
4
**
**
**
2%
*%
3%
**
1%
1%
2%
**
**
**
3%
1%
1%
3%
**
1%
**
**
**
12%
88%
**
19%
37%
21%
**
**
**
55%
23%
22%
31%
**
66%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
515
32
36
47
38
25
21
40
42
33
369
146
325
190
338
177
Effective Weighted Sample
351
31
34
45
36
23
20
37
40
31
291
61
221
139
217
134
Total
374
43
56
44
28
26
23
37
20
41
320
55
258
116
233
141
**
**
**
**
**
**
**
**
**
85%
15%
69%
31%
62%
38%
Yes
136
**
**
**
**
**
**
**
**
**
115
21
102
33
84
52
36%
**
**
**
**
**
**
**
**
**
36%
38%
40%
29%
36%
37%
m
**
**
**
**
**
**
**
**
**
85%
15%
75%
25%
62%
38%
No
232
**
**
**
**
**
**
**
**
**
200
32
152
80
144
88
62%
**
**
**
**
**
**
**
**
**
63%
59%
59%
69%
62%
62%
l
**
**
**
**
**
**
**
**
**
86%
14%
65%
35%
62%
38%
Don't know
6
**
**
**
**
**
**
**
**
**
5
2
4
2
4
2
2%
**
**
**
**
**
**
**
**
**
1%
3%
2%
2%
2%
1%
**
**
**
**
**
**
**
**
**
75%
25%
65%
35%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
164
84
80
27
44
67
26
10
10
21
48
49
57
36
22
118
16
15
15
Effective Weighted Sample
118
59
59
19
33
48
19
8
8
14
35
38
40
27
15
99
13
9
14
Total
136
68
67
21
35
60
19
6
10
12
47
50
43
26
16
121
9
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
Every day
59
**
**
**
**
**
**
**
**
**
**
**
**
**
**
51
**
**
**
44%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
Several times a week
31
**
**
**
**
**
**
**
**
**
**
**
**
**
**
29
**
**
**
23%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
At least once a week
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
12
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
At least once a month
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
A few times a year
9
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Less than once a year
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
41%
**
**
**
Never
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
62%
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE44). SHOWCARD And how often do you personally use the mobile signal on your tablet computer to go online - rather than using a Wi-Fi connection? (SINGLE CODE)
Base : Those with a separate mobile subscription for their 3G or 4G enabled tablet computer
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
164
12
18
13
11
13
5
13
20
13
123
41
113
51
109
55
Effective Weighted Sample
118
12
17
13
10
12
5
12
19
12
98
20
81
41
74
44
Total
136
16
28
12
8
14
5
12
9
18
115
21
102
33
84
52
**
**
**
**
**
**
**
**
**
85%
**
75%
**
62%
**
Every day
59
**
**
**
**
**
**
**
**
**
52
**
43
**
33
**
44%
**
**
**
**
**
**
**
**
**
46%
**
42%
**
39%
**
**
**
**
**
**
**
**
**
**
88%
**
73%
**
55%
**
Several times a week
31
**
**
**
**
**
**
**
**
**
25
**
28
**
20
**
23%
**
**
**
**
**
**
**
**
**
22%
**
27%
**
24%
**
**
**
**
**
**
**
**
**
**
80%
**
89%
**
65%
**
At least once a week
13
**
**
**
**
**
**
**
**
**
12
**
8
**
6
**
10%
**
**
**
**
**
**
**
**
**
11%
**
8%
**
7%
**
**
**
**
**
**
**
**
**
**
92%
**
63%
**
43%
**
At least once a month
13
**
**
**
**
**
**
**
**
**
11
**
10
**
11
**
9%
**
**
**
**
**
**
**
**
**
10%
**
10%
**
14%
**
**
**
**
**
**
**
**
**
**
89%
**
79%
**
91%
**
A few times a year
9
**
**
**
**
**
**
**
**
**
7
**
7
**
7
**
7%
**
**
**
**
**
**
**
**
**
6%
**
7%
**
9%
**
**
**
**
**
**
**
**
**
**
71%
**
73%
**
79%
**
Less than once a year
1
**
**
**
**
**
**
**
**
**
1
**
1
**
1
**
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
**
1%
**
**
**
**
**
**
**
**
**
**
82%
**
100%
**
59%
**
Never
5
**
**
**
**
**
**
**
**
**
4
**
4
**
3
**
4%
**
**
**
**
**
**
**
**
**
3%
**
4%
**
4%
**
**
**
**
**
**
**
**
**
**
76%
**
71%
**
61%
**
Don't know
3
**
**
**
**
**
**
**
**
**
2
**
1
**
2
**
2%
**
**
**
**
**
**
**
**
**
2%
**
1%
**
3%
**
**
**
**
**
**
**
**
**
**
70%
**
32%
**
68%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2196
1072
1124
275
280
543
1098
582
313
227
186
356
602
471
762
1336
282
303
275
Effective Weighted Sample
1505
728
777
197
193
393
755
411
196
158
128
235
411
330
554
1145
200
190
251
Total
1428
684
744
196
219
414
599
348
188
158
152
282
399
258
485
1192
128
69
39
48%
52%
14%
15%
29%
42%
24%
13%
11%
11%
20%
28%
18%
34%
84%
9%
5%
3%
Certain to
54
28
26
15
9
22
8
10
6
8
5
14
13
10
17
48
4
2
1
4%
4%
3%
8%
4%
5%
1%
3%
3%
5%
3%
5%
3%
4%
3%
4%
3%
3%
2%
f
f
f
52%
48%
28%
17%
41%
15%
18%
11%
15%
9%
27%
24%
18%
31%
88%
7%
4%
1%
Very likely
84
44
40
14
29
24
17
11
15
11
14
29
25
15
15
76
3
3
2
6%
6%
5%
7%
13%
6%
3%
3%
8%
7%
9%
10%
6%
6%
3%
6%
2%
4%
5%
f
cef
f
g
g
mn
n
p
53%
47%
16%
35%
29%
20%
14%
17%
13%
17%
34%
29%
18%
18%
91%
4%
3%
2%
Likely
177
75
102
35
41
67
34
35
16
18
32
39
55
28
54
146
17
8
6
12%
11%
14%
18%
19%
16%
6%
10%
9%
12%
21%
14%
14%
11%
11%
12%
14%
12%
15%
f
f
f
ghi
42%
58%
20%
23%
38%
19%
20%
9%
10%
18%
22%
31%
16%
30%
82%
10%
4%
3%
Unlikely
199
99
100
28
36
77
59
45
29
25
33
36
67
39
57
168
16
10
5
14%
14%
13%
14%
16%
18%
10%
13%
15%
16%
21%
13%
17%
15%
12%
14%
13%
15%
13%
f
f
g
n
50%
50%
14%
18%
39%
30%
23%
15%
13%
16%
18%
33%
20%
29%
84%
8%
5%
2%
Very unlikely
240
107
133
26
28
63
123
63
34
28
16
41
57
45
95
195
22
17
6
17%
16%
18%
13%
13%
15%
21%
18%
18%
18%
11%
15%
14%
18%
20%
16%
17%
25%
17%
cde
j
l
or
44%
56%
11%
12%
26%
51%
26%
14%
12%
7%
17%
24%
19%
39%
81%
9%
7%
3%
Certain not to
395
194
201
18
33
69
276
133
49
35
24
66
98
66
164
328
36
18
13
28%
28%
27%
9%
15%
17%
46%
38%
26%
22%
16%
24%
25%
25%
34%
28%
28%
27%
34%
c
cde
hij
j
klm
49%
51%
5%
8%
17%
70%
34%
12%
9%
6%
17%
25%
17%
41%
83%
9%
5%
3%
Don't know
278
137
141
61
43
92
83
50
39
33
29
55
85
55
83
232
30
10
6
19%
20%
19%
31%
19%
22%
14%
14%
21%
21%
19%
20%
21%
21%
17%
19%
23%
15%
16%
def
f
q
49%
51%
22%
15%
33%
30%
18%
14%
12%
10%
20%
31%
20%
30%
83%
11%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE1A). SHOWCARD How likely is it that your household will get a tablet computer - such as an iPad - in the next 12 months? (SINGLE CODE)
Base : Those without a tablet computer in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2196
142
136
120
149
180
164
143
151
151
1633
563
797
1396
1346
850
Effective Weighted Sample
1505
133
125
112
140
170
155
135
144
139
1271
250
564
1005
905
601
Total
1428
175
177
100
101
152
149
110
60
169
1246
182
656
771
845
583
12%
12%
7%
7%
11%
10%
8%
4%
12%
87%
13%
46%
54%
59%
41%
Certain to
54
17
3
2
3
11
1
3
1
6
51
3
36
18
17
37
4%
10%
2%
2%
3%
7%
1%
3%
1%
4%
4%
1%
5%
2%
2%
6%
bcdfgh
bfh
k
m
n
31%
6%
5%
6%
20%
2%
6%
1%
12%
95%
5%
67%
33%
32%
68%
Very likely
84
19
15
7
1
11
5
6
3
9
77
7
54
29
48
36
6%
11%
9%
7%
1%
7%
3%
6%
5%
5%
6%
4%
8%
4%
6%
6%
df
d
d
d
d
d
d
m
23%
18%
8%
1%
13%
6%
8%
4%
11%
91%
9%
65%
35%
57%
43%
Likely
177
27
17
14
10
20
12
12
9
26
151
26
106
70
98
79
12%
16%
10%
14%
9%
13%
8%
11%
15%
15%
12%
14%
16%
9%
12%
14%
f
f
m
15%
10%
8%
5%
11%
7%
7%
5%
15%
85%
15%
60%
40%
55%
45%
Unlikely
199
15
24
15
15
20
26
20
6
26
177
22
106
93
116
83
14%
8%
13%
16%
15%
13%
18%
19%
10%
16%
14%
12%
16%
12%
14%
14%
ah
ah
m
7%
12%
8%
8%
10%
13%
10%
3%
13%
89%
11%
53%
47%
58%
42%
Very unlikely
240
17
31
21
24
34
19
15
9
23
206
34
91
149
150
91
17%
10%
17%
21%
24%
23%
13%
14%
15%
14%
17%
19%
14%
19%
18%
16%
a
afghi
af
l
7%
13%
9%
10%
14%
8%
6%
4%
10%
86%
14%
38%
62%
62%
38%
Certain not to
395
31
62
27
30
29
49
35
22
43
345
50
113
282
268
127
28%
18%
35%
27%
30%
19%
33%
32%
36%
25%
28%
27%
17%
37%
32%
22%
ae
ae
ae
ae
ae
l
o
8%
16%
7%
8%
7%
12%
9%
5%
11%
87%
13%
29%
71%
68%
32%
Don't know
278
49
24
13
18
28
36
17
11
34
239
40
150
129
148
130
19%
28%
14%
13%
18%
18%
24%
16%
19%
20%
19%
22%
23%
17%
18%
22%
bcg
bc
m
n
17%
9%
5%
7%
10%
13%
6%
4%
12%
86%
14%
54%
46%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Yes - have access and use at home
2029
985
1044
355
407
767
500
264
211
242
456
584
651
358
434
1706
176
95
53
80%
81%
79%
93%
91%
87%
60%
58%
76%
87%
97%
92%
87%
77%
64%
80%
80%
76%
76%
ef
ef
f
g
gh
ghi
lmn
mn
n
r
49%
51%
17%
20%
38%
25%
13%
10%
12%
22%
29%
32%
18%
21%
84%
9%
5%
3%
Yes - have access but don't use at
home
54
21
33
3
5
20
26
6
8
5
6
8
13
13
21
42
3
6
3
2%
2%
2%
1%
1%
2%
3%
1%
3%
2%
1%
1%
2%
3%
3%
2%
1%
5%
4%
cd
k
op
op
40%
60%
6%
10%
36%
48%
11%
15%
9%
11%
14%
24%
23%
39%
79%
5%
11%
5%
No do not have access at home
452
210
241
23
33
90
306
182
59
30
6
46
88
93
223
371
42
25
14
18%
17%
18%
6%
7%
10%
37%
40%
21%
11%
1%
7%
12%
20%
33%
17%
19%
20%
20%
c
cde
hij
ij
j
k
kl
klm
47%
53%
5%
7%
20%
68%
40%
13%
7%
1%
10%
19%
21%
49%
82%
9%
5%
3%
Don't know
4
1
3
-
1
3
-
2
*
-
1
-
*
2
2
4
-
*
-
*%
*%
*%
-%
*%
*%
-%
*%
*%
-%
*%
-%
*%
*%
*%
*%
-%
*%
-%
16%
84%
-%
32%
68%
-%
38%
4%
-%
29%
-%
4%
41%
55%
96%
-%
4%
-%
INTERNET ACCESS AT HOME
YES
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
82%
83%
81%
94%
92%
89%
63%
59%
79%
89%
98%
93%
88%
80%
67%
82%
81%
80%
80%
ef
f
f
g
gh
ghi
lmn
mn
n
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
NO
452
210
241
23
33
90
306
182
59
30
6
46
88
93
223
371
42
25
14
18%
17%
18%
6%
7%
10%
37%
40%
21%
11%
1%
7%
12%
20%
33%
17%
19%
20%
20%
c
cde
hij
ij
j
k
kl
klm
47%
53%
5%
7%
20%
68%
40%
13%
7%
1%
10%
19%
21%
49%
82%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Yes - have access and use at home
2029
271
292
185
143
162
182
174
75
220
1757
272
1297
731
1248
781
80%
84%
85%
84%
81%
74%
77%
84%
70%
78%
80%
80%
91%
66%
80%
79%
efh
efh
efh
h
eh
m
13%
14%
9%
7%
8%
9%
9%
4%
11%
87%
13%
64%
36%
62%
38%
Yes - have access but don't use at home
54
8
6
7
1
1
2
3
8
6
46
8
24
30
35
19
2%
2%
2%
3%
1%
1%
1%
1%
7%
2%
2%
2%
2%
3%
2%
2%
e
abdefgi
14%
11%
14%
3%
2%
4%
5%
14%
11%
86%
14%
45%
55%
64%
36%
No do not have access at home
452
43
47
28
33
56
53
29
24
57
392
60
104
347
265
186
18%
13%
14%
13%
18%
26%
22%
14%
22%
20%
18%
18%
7%
31%
17%
19%
abcg
abcg
abcg
c
l
10%
10%
6%
7%
12%
12%
7%
5%
13%
87%
13%
23%
77%
59%
41%
Don't know
4
-
-
-
1
-
-
2
-
1
4
*
1
3
4
-
*%
-%
-%
-%
*%
-%
-%
1%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
13%
-%
-%
55%
-%
29%
96%
4%
33%
67%
100%
-%
INTERNET ACCESS AT HOME
YES
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
82%
87%
86%
87%
81%
74%
78%
85%
78%
80%
82%
82%
93%
68%
83%
81%
efhi
efh
efhi
efh
m
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
NO
452
43
47
28
33
56
53
29
24
57
392
60
104
347
265
186
18%
13%
14%
13%
18%
26%
22%
14%
22%
20%
18%
18%
7%
31%
17%
19%
abcg
abcg
abcg
c
l
10%
10%
6%
7%
12%
12%
7%
5%
13%
87%
13%
23%
77%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Your workplace
824
454
370
138
210
393
83
53
77
97
278
300
308
140
75
693
74
39
17
32%
37%
28%
36%
47%
45%
10%
12%
28%
35%
59%
47%
41%
30%
11%
33%
34%
31%
25%
b
f
cf
cf
g
g
ghi
lmn
mn
n
r
r
55%
45%
17%
26%
48%
10%
6%
9%
12%
34%
36%
37%
17%
9%
84%
9%
5%
2%
In someone else's home
688
318
369
191
167
252
78
87
66
74
164
189
222
130
146
569
65
35
19
27%
26%
28%
50%
37%
29%
9%
19%
24%
27%
35%
30%
30%
28%
22%
27%
29%
28%
27%
def
ef
f
g
ghi
n
n
n
46%
54%
28%
24%
37%
11%
13%
10%
11%
24%
27%
32%
19%
21%
83%
9%
5%
3%
Library
173
75
98
58
35
55
25
45
26
9
23
49
51
28
45
149
17
4
2
7%
6%
7%
15%
8%
6%
3%
10%
9%
3%
5%
8%
7%
6%
7%
7%
8%
4%
3%
def
f
f
ij
ij
qr
qr
43%
57%
33%
20%
32%
14%
26%
15%
5%
14%
28%
29%
16%
26%
86%
10%
3%
1%
Internet café
169
79
90
48
37
66
18
21
18
17
44
60
61
26
22
150
12
2
5
7%
6%
7%
13%
8%
8%
2%
5%
7%
6%
9%
9%
8%
6%
3%
7%
6%
2%
7%
def
f
f
g
mn
n
n
q
q
q
47%
53%
28%
22%
39%
11%
12%
11%
10%
26%
35%
36%
16%
13%
88%
7%
1%
3%
School/ college
145
81
64
99
15
21
9
20
8
7
15
41
60
17
27
129
7
4
4
6%
7%
5%
26%
3%
2%
1%
4%
3%
3%
3%
6%
8%
4%
4%
6%
3%
3%
6%
b
def
f
f
mn
mn
p
56%
44%
68%
10%
15%
6%
14%
6%
5%
10%
28%
41%
12%
19%
89%
5%
3%
3%
University
86
36
50
55
12
16
2
16
3
2
24
30
39
11
6
71
8
4
3
3%
3%
4%
15%
3%
2%
*%
3%
1%
1%
5%
5%
5%
2%
1%
3%
4%
3%
4%
def
f
f
i
hi
mn
mn
n
42%
58%
65%
14%
18%
3%
18%
4%
2%
27%
35%
45%
13%
7%
83%
9%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
UK culture centre/ Learn Direct/
other online learning centres
32
17
15
11
5
14
2
7
4
1
4
7
12
4
8
30
1
1
*
1%
1%
1%
3%
1%
2%
*%
2%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
*%
f
f
f
54%
46%
34%
16%
44%
6%
22%
11%
4%
11%
23%
38%
14%
26%
92%
4%
3%
1%
Other
166
77
89
28
43
55
40
22
11
20
45
55
54
20
36
150
5
8
3
7%
6%
7%
7%
10%
6%
5%
5%
4%
7%
10%
9%
7%
4%
5%
7%
2%
6%
5%
ef
gh
mn
m
p
p
46%
54%
17%
26%
33%
24%
13%
7%
12%
27%
33%
32%
12%
22%
90%
3%
5%
2%
No, do not
1169
535
634
64
120
342
643
280
148
133
116
207
278
243
440
983
94
59
33
46%
44%
48%
17%
27%
39%
77%
62%
53%
48%
25%
32%
37%
52%
65%
46%
42%
47%
48%
a
c
cd
cde
hij
j
j
kl
klm
46%
54%
5%
10%
29%
55%
24%
13%
11%
10%
18%
24%
21%
38%
84%
8%
5%
3%
EVER USE INTERNET AT HOME
OR ELSEWHERE
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
84%
85%
84%
98%
95%
92%
63%
65%
81%
91%
99%
94%
89%
81%
71%
84%
86%
80%
79%
ef
ef
f
g
gh
ghi
lmn
mn
n
r
r
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Your workplace
824
150
129
74
43
49
51
66
38
94
725
99
781
42
477
347
32%
46%
37%
34%
24%
22%
22%
32%
36%
33%
33%
29%
55%
4%
31%
35%
bcdefghi
def
def
ef
def
def
m
n
18%
16%
9%
5%
6%
6%
8%
5%
11%
88%
12%
95%
5%
58%
42%
In someone else's home
688
111
106
69
35
37
41
65
26
78
602
86
464
224
389
298
27%
34%
31%
31%
20%
17%
17%
31%
25%
27%
27%
25%
33%
20%
25%
30%
defh
def
def
def
ef
ef
m
n
16%
15%
10%
5%
5%
6%
10%
4%
11%
87%
13%
67%
33%
57%
43%
Library
173
48
33
13
7
4
9
4
3
28
159
13
93
79
79
93
7%
15%
10%
6%
4%
2%
4%
2%
3%
10%
7%
4%
7%
7%
5%
9%
cdefgh
defgh
eg
defgh
k
n
28%
19%
7%
4%
2%
5%
2%
2%
16%
92%
8%
54%
46%
46%
54%
Internet café
169
54
34
17
6
1
8
5
4
20
158
11
120
49
78
91
7%
17%
10%
8%
4%
1%
3%
3%
4%
7%
7%
3%
8%
4%
5%
9%
bcdefghi
defgh
defg
e
e
e
eg
k
m
n
32%
20%
10%
4%
1%
5%
3%
2%
12%
93%
7%
71%
29%
46%
54%
School/ college
145
37
14
12
13
11
8
12
7
16
127
18
60
85
76
68
6%
12%
4%
5%
7%
5%
3%
6%
6%
6%
6%
5%
4%
8%
5%
7%
bcefghi
f
l
n
26%
10%
8%
9%
7%
5%
8%
5%
11%
88%
12%
41%
59%
53%
47%
University
86
26
9
4
4
2
2
3
1
20
83
2
41
45
30
56
3%
8%
3%
2%
2%
1%
1%
1%
1%
7%
4%
1%
3%
4%
2%
6%
bcdefgh
bcdefgh
k
n
30%
10%
5%
5%
2%
3%
3%
1%
23%
97%
3%
48%
52%
34%
66%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
UK culture centre/ Learn Direct/ other
online learning centres
32
14
2
3
2
1
2
1
*
5
31
2
21
11
12
20
1%
4%
1%
1%
1%
1%
1%
*%
*%
2%
1%
1%
1%
1%
1%
2%
bcdefgh
n
45%
6%
8%
6%
4%
5%
2%
1%
14%
95%
5%
66%
34%
38%
62%
Other
166
43
17
15
24
7
7
11
9
17
143
23
106
61
96
70
7%
13%
5%
7%
14%
3%
3%
5%
8%
6%
6%
7%
7%
5%
6%
7%
bcefgi
bcefgi
ef
m
26%
10%
9%
15%
4%
4%
6%
5%
10%
86%
14%
64%
36%
58%
42%
No, do not
1169
103
157
94
91
137
154
89
47
111
993
176
430
738
771
399
46%
32%
45%
43%
51%
62%
65%
42%
44%
39%
45%
52%
30%
66%
50%
40%
a
a
ai
abcdghi
abcdghi
a
a
j
l
o
9%
13%
8%
8%
12%
13%
8%
4%
10%
85%
15%
37%
63%
66%
34%
EVER USE INTERNET AT HOME OR
ELSEWHERE
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
84%
90%
86%
89%
84%
77%
78%
86%
76%
84%
84%
83%
94%
71%
84%
84%
efh
efh
efh
eh
efh
eh
m
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Every day
1624
812
812
318
352
625
328
197
159
194
417
508
526
276
314
1386
119
79
40
76%
79%
74%
85%
83%
78%
62%
67%
71%
77%
90%
85%
78%
73%
65%
78%
63%
78%
73%
b
ef
f
f
g
ghi
lmn
n
n
pr
p
p
50%
50%
20%
22%
39%
20%
12%
10%
12%
26%
31%
32%
17%
19%
85%
7%
5%
2%
Several times a week
309
137
172
38
49
120
101
48
41
32
31
56
101
61
90
239
49
11
9
14%
13%
16%
10%
11%
15%
19%
16%
18%
13%
7%
9%
15%
16%
19%
13%
26%
11%
17%
c
cde
j
j
j
k
k
k
oqr
44%
56%
12%
16%
39%
33%
16%
13%
10%
10%
18%
33%
20%
29%
77%
16%
4%
3%
At least once a week
105
44
60
11
15
33
46
25
11
12
10
20
29
17
38
83
12
7
4
5%
4%
5%
3%
3%
4%
9%
9%
5%
5%
2%
3%
4%
4%
8%
5%
6%
7%
6%
cde
j
klm
42%
58%
11%
14%
31%
44%
24%
11%
12%
10%
19%
28%
16%
37%
79%
11%
7%
3%
At least once a month
43
19
23
2
7
9
24
13
8
5
3
5
6
11
22
35
5
2
1
2%
2%
2%
1%
2%
1%
5%
4%
4%
2%
1%
1%
1%
3%
4%
2%
3%
2%
2%
cde
j
j
kl
kl
45%
55%
6%
17%
22%
56%
30%
19%
12%
7%
12%
13%
25%
51%
81%
11%
4%
3%
A few times a year
16
5
11
-
2
3
11
1
2
3
2
4
4
4
3
15
1
*
1
1%
1%
1%
-%
*%
*%
2%
*%
1%
1%
*%
1%
1%
1%
1%
1%
*%
*%
1%
cde
33%
67%
-%
13%
21%
66%
6%
15%
18%
10%
27%
27%
27%
19%
91%
4%
2%
3%
Less than once a year
7
3
5
-
*
1
6
1
1
-
1
2
*
1
2
7
-
-
*
*%
*%
*%
-%
*%
*%
1%
*%
*%
-%
*%
*%
*%
*%
*%
*%
-%
-%
*%
ce
37%
63%
-%
5%
16%
79%
18%
15%
-%
10%
29%
3%
16%
22%
97%
-%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Never
20
4
16
-
1
10
10
8
1
4
*
3
4
3
11
17
2
1
1
1%
*%
1%
-%
*%
1%
2%
3%
*%
2%
*%
*%
1%
1%
2%
1%
1%
1%
1%
a
c
cd
hj
j
kl
21%
79%
-%
3%
48%
48%
39%
3%
19%
1%
12%
19%
15%
54%
85%
9%
3%
2%
Don't know
8
4
4
2
1
3
2
2
1
-
-
3
-
3
2
5
2
1
-
*%
*%
*%
1%
*%
*%
*%
1%
*%
-%
-%
*%
-%
1%
*%
*%
1%
1%
-%
l
o
55%
45%
29%
7%
36%
29%
30%
10%
-%
-%
35%
-%
37%
28%
61%
26%
13%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Every day
1624
226
240
168
115
99
151
145
54
188
1404
220
1094
530
1007
617
76%
78%
81%
86%
77%
59%
81%
80%
66%
78%
76%
78%
81%
68%
77%
74%
eh
eh
adeh
eh
eh
eh
eh
m
14%
15%
10%
7%
6%
9%
9%
3%
12%
86%
14%
67%
33%
62%
38%
Several times a week
309
42
35
16
15
48
21
18
16
28
276
33
173
136
181
127
14%
14%
12%
8%
10%
28%
11%
10%
20%
12%
15%
12%
13%
17%
14%
15%
c
abcdfgi
bcdfgi
l
13%
11%
5%
5%
15%
7%
6%
5%
9%
89%
11%
56%
44%
59%
41%
At least once a week
105
10
10
7
9
9
7
11
6
13
88
17
50
54
58
46
5%
4%
3%
4%
6%
6%
4%
6%
7%
5%
5%
6%
4%
7%
4%
6%
l
10%
10%
7%
9%
9%
6%
11%
5%
12%
84%
16%
48%
51%
56%
44%
At least once a month
43
5
4
2
5
4
4
3
2
6
38
5
12
31
25
17
2%
2%
1%
1%
4%
2%
2%
2%
3%
3%
2%
2%
1%
4%
2%
2%
l
11%
8%
5%
13%
8%
8%
7%
6%
15%
88%
12%
28%
72%
59%
41%
A few times a year
16
1
6
2
-
2
1
1
1
1
16
1
8
9
12
4
1%
*%
2%
1%
-%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
*%
8%
34%
10%
-%
11%
5%
8%
7%
8%
96%
4%
46%
54%
75%
25%
Less than once a year
7
2
-
1
-
2
-
1
1
1
7
*
-
7
6
2
*%
1%
-%
*%
-%
1%
-%
*%
1%
*%
*%
*%
-%
1%
*%
*%
l
29%
-%
9%
-%
28%
-%
9%
9%
13%
96%
4%
-%
100%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Never
20
4
1
1
2
5
2
1
1
-
17
4
6
14
11
10
1%
1%
*%
*%
1%
3%
1%
1%
2%
-%
1%
1%
*%
2%
1%
1%
ci
l
19%
7%
3%
9%
22%
11%
7%
7%
-%
82%
18%
32%
68%
53%
47%
Don't know
8
-
-
-
3
-
-
-
-
2
7
1
5
3
2
6
*%
-%
-%
-%
2%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
1%
acg
n
-%
-%
-%
37%
-%
-%
-%
-%
24%
83%
17%
57%
43%
21%
79%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Laptop
842
419
423
125
148
338
232
112
90
98
178
252
268
142
180
699
84
39
20
40%
41%
38%
33%
35%
42%
44%
38%
40%
39%
38%
42%
40%
38%
37%
39%
45%
38%
36%
cd
cd
r
50%
50%
15%
18%
40%
27%
13%
11%
12%
21%
30%
32%
17%
21%
83%
10%
5%
2%
Smartphone
498
243
255
154
173
150
21
78
55
59
105
109
161
103
125
420
39
25
14
23%
24%
23%
41%
41%
19%
4%
26%
25%
24%
23%
18%
24%
27%
26%
24%
21%
24%
25%
ef
ef
f
k
k
k
49%
51%
31%
35%
30%
4%
16%
11%
12%
21%
22%
32%
21%
25%
84%
8%
5%
3%
Desktop PC
426
231
195
43
33
160
190
59
53
45
91
137
122
64
100
375
26
18
7
20%
22%
18%
12%
8%
20%
36%
20%
24%
18%
20%
23%
18%
17%
21%
21%
14%
18%
12%
b
cd
cde
m
pr
r
54%
46%
10%
8%
38%
45%
14%
12%
11%
21%
32%
29%
15%
23%
88%
6%
4%
2%
Tablet computer (e.g. iPad)
314
117
197
40
66
138
71
35
20
42
84
95
107
56
56
250
33
17
13
15%
11%
18%
11%
15%
17%
13%
12%
9%
17%
18%
16%
16%
15%
12%
14%
17%
17%
24%
a
c
h
gh
n
opq
37%
63%
13%
21%
44%
22%
11%
6%
13%
27%
30%
34%
18%
18%
80%
10%
6%
4%
Other device
31
13
18
11
4
7
9
6
5
4
4
5
8
4
14
26
3
1
1
1%
1%
2%
3%
1%
1%
2%
2%
2%
2%
1%
1%
1%
1%
3%
1%
2%
1%
2%
e
kl
43%
57%
35%
14%
23%
28%
19%
15%
12%
11%
16%
25%
14%
43%
82%
10%
4%
4%
None
12
2
10
*
2
8
2
6
1
2
1
2
4
1
5
10
2
*
1
1%
*%
1%
*%
*%
1%
*%
2%
*%
1%
*%
*%
1%
*%
1%
1%
1%
*%
1%
a
j
18%
82%
1%
15%
64%
20%
45%
6%
18%
9%
18%
31%
11%
40%
78%
16%
2%
4%
Don't know
9
3
5
*
1
4
4
1
1
-
1
2
-
4
3
7
2
-
*
*%
*%
*%
*%
*%
*%
1%
*%
*%
-%
*%
*%
-%
1%
1%
*%
1%
-%
*%
l
l
38%
62%
1%
10%
47%
42%
17%
8%
-%
12%
20%
-%
43%
37%
81%
18%
-%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Laptop
842
131
115
55
42
69
75
76
33
103
728
115
534
309
508
334
40%
45%
39%
28%
28%
41%
40%
42%
41%
43%
39%
41%
40%
39%
39%
40%
cd
cd
cd
cd
cd
cd
cd
16%
14%
7%
5%
8%
9%
9%
4%
12%
86%
14%
63%
37%
60%
40%
Smartphone
498
66
53
52
46
34
49
41
20
60
443
55
368
129
281
217
23%
23%
18%
27%
31%
20%
26%
23%
24%
25%
24%
19%
27%
16%
22%
26%
b
be
m
n
13%
11%
11%
9%
7%
10%
8%
4%
12%
89%
11%
74%
26%
56%
44%
Desktop PC
426
56
76
55
35
36
30
28
13
46
371
55
221
204
281
145
20%
19%
26%
28%
23%
22%
16%
15%
16%
19%
20%
19%
16%
26%
22%
17%
fgh
afghi
g
l
o
13%
18%
13%
8%
9%
7%
7%
3%
11%
87%
13%
52%
48%
66%
34%
Tablet computer (e.g. iPad)
314
35
43
30
20
22
31
34
14
23
265
50
202
112
201
114
15%
12%
15%
15%
13%
13%
16%
19%
17%
10%
14%
18%
15%
14%
15%
14%
i
i
11%
14%
9%
6%
7%
10%
11%
4%
7%
84%
16%
64%
36%
64%
36%
Other device
31
1
7
3
3
3
1
2
2
4
26
5
11
20
22
10
1%
*%
2%
1%
2%
2%
1%
1%
2%
2%
1%
2%
1%
3%
2%
1%
l
3%
21%
9%
10%
10%
4%
5%
5%
13%
84%
16%
34%
64%
69%
31%
None
12
2
-
1
3
3
-
-
-
1
10
2
6
6
6
6
1%
1%
-%
1%
2%
2%
-%
-%
-%
*%
1%
1%
*%
1%
*%
1%
bfg
12%
-%
9%
27%
23%
-%
-%
-%
7%
84%
16%
48%
52%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE40). SHOWCARD Which is the most important device you use to connect to the internet, at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Don't know
9
-
1
-
1
2
-
1
-
3
8
*
5
3
4
4
*%
-%
*%
-%
*%
1%
-%
*%
-%
1%
*%
*%
*%
*%
*%
1%
-%
16%
-%
8%
18%
-%
9%
-%
30%
97%
3%
64%
36%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Ordinary phone line - dialup access
11
6
5
3
-
4
4
1
1
3
3
4
2
1
4
10
-
*
-
1%
1%
*%
1%
-%
*%
1%
*%
*%
1%
1%
1%
*%
*%
1%
1%
-%
*%
-%
54%
46%
25%
-%
35%
40%
11%
9%
27%
25%
36%
21%
9%
34%
98%
-%
2%
-%
Fixed Broadband ADSL through a
phone line or cable service -
perhaps using a Wi-Fi router. This
would include superfast broadband
services.
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
89%
90%
88%
83%
84%
91%
93%
80%
86%
89%
94%
95%
89%
88%
81%
89%
90%
86%
88%
cd
cd
g
ghi
lmn
n
n
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Mobile Broadband from a mobile
network - connecting via a USB
stick or dongle, or built in
connectivity in a laptop or netbook
or tablet computer with a SIM card
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
10%
10%
10%
9%
11%
11%
7%
7%
11%
9%
11%
10%
10%
10%
10%
10%
8%
9%
6%
f
f
r
49%
51%
16%
23%
43%
18%
10%
12%
10%
24%
28%
33%
17%
21%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Access to the internet using a
mobile phone or smartphone -
through a Wi-Fi network or your
phone's mobile network
775
370
405
192
205
299
79
105
77
87
184
216
261
132
165
646
70
24
35
37%
37%
38%
54%
50%
38%
15%
39%
35%
35%
40%
37%
39%
36%
36%
37%
39%
24%
63%
ef
ef
f
q
q
opq
48%
52%
25%
26%
39%
10%
14%
10%
11%
24%
28%
34%
17%
21%
83%
9%
3%
5%
Accessing the internet on a device
such as a laptop or tablet using your
mobile phone's internet connection -
known as tethering
58
36
23
15
19
17
8
4
5
10
20
20
21
8
10
50
2
6
1
3%
4%
2%
4%
5%
2%
2%
1%
2%
4%
4%
3%
3%
2%
2%
3%
1%
6%
1%
b
f
ef
g
opr
61%
39%
25%
33%
29%
14%
6%
8%
17%
35%
34%
36%
14%
16%
85%
4%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Accessing the internet through a Mi-
Fi mobile broadband wireless router
- which taps into a 3G or 4G mobile
network and can be shared between
devices within range of the signal
31
19
12
8
7
11
5
*
3
3
7
7
14
8
3
26
3
2
*
1%
2%
1%
2%
2%
1%
1%
*%
1%
1%
2%
1%
2%
2%
1%
1%
2%
2%
1%
n
n
61%
39%
26%
21%
35%
17%
1%
8%
10%
22%
21%
44%
26%
8%
82%
10%
7%
2%
TOTAL BROADBAND (EXC.
USING MOBILE PHONE)
1946
951
995
315
371
748
511
232
199
230
450
580
623
342
398
1638
168
88
51
93%
94%
92%
88%
90%
95%
97%
86%
91%
93%
97%
98%
94%
92%
87%
94%
94%
88%
92%
cd
cd
g
ghi
lmn
n
n
q
q
49%
51%
16%
19%
38%
26%
12%
10%
12%
23%
30%
32%
18%
20%
84%
9%
5%
3%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
103
48
55
21
26
35
21
16
13
12
16
22
35
16
30
89
7
4
2
5%
5%
5%
6%
6%
4%
4%
6%
6%
5%
4%
4%
5%
4%
7%
5%
4%
4%
4%
k
47%
53%
20%
25%
34%
21%
15%
13%
11%
16%
21%
34%
15%
29%
86%
7%
4%
2%
Other
3
1
2
*
-
1
2
*
1
*
*
*
1
-
1
2
1
*
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
-%
39%
61%
7%
-%
21%
72%
12%
33%
7%
6%
15%
57%
-%
28%
61%
24%
15%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Don't know
9
3
6
1
1
3
4
3
-
1
2
1
2
2
4
8
*
1
*
*%
*%
1%
*%
*%
*%
1%
1%
-%
*%
*%
*%
*%
1%
1%
*%
*%
1%
*%
35%
65%
11%
8%
39%
42%
30%
-%
11%
21%
9%
21%
25%
45%
84%
4%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Ordinary phone line - dialup access
11
-
1
1
1
2
1
1
-
4
9
2
6
4
10
1
1%
-%
*%
*%
1%
1%
*%
*%
-%
2%
*%
1%
*%
1%
1%
*%
-%
12%
6%
9%
15%
9%
7%
-%
41%
83%
17%
58%
42%
91%
9%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a Wi-
Fi router. This would include superfast
broadband services.
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
89%
96%
93%
95%
87%
81%
81%
88%
84%
85%
89%
87%
90%
86%
89%
89%
defghi
defhi
defghi
m
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer with a SIM card
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
10%
5%
9%
10%
11%
14%
17%
9%
14%
11%
9%
14%
10%
10%
11%
8%
a
a
abcg
a
a
j
7%
13%
9%
7%
11%
15%
7%
6%
12%
81%
19%
61%
38%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
775
119
71
72
56
55
69
69
41
92
694
82
555
221
408
367
37%
43%
24%
38%
39%
34%
37%
39%
49%
41%
38%
29%
42%
29%
32%
46%
b
b
b
b
b
b
bcef
b
k
m
n
15%
9%
9%
7%
7%
9%
9%
5%
12%
89%
11%
72%
28%
53%
47%
Accessing the internet on a device such
as a laptop or tablet using your mobile
phone's internet connection - known as
tethering
58
6
1
6
11
-
6
6
5
9
52
6
46
13
35
24
3%
2%
*%
3%
8%
-%
3%
3%
6%
4%
3%
2%
3%
2%
3%
3%
be
abce
be
be
be
be
m
11%
2%
10%
19%
-%
10%
10%
9%
16%
90%
10%
79%
21%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Accessing the internet through a Mi-Fi
mobile broadband wireless router - which
taps into a 3G or 4G mobile network and
can be shared between devices within
range of the signal
31
-
5
2
2
1
3
9
1
2
28
4
25
6
24
7
1%
-%
2%
1%
1%
1%
1%
5%
2%
1%
2%
1%
2%
1%
2%
1%
abcdefi
m
-%
15%
7%
7%
3%
8%
30%
5%
7%
88%
12%
81%
19%
77%
23%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1946
271
288
185
132
152
171
161
75
203
1679
267
1248
697
1205
741
93%
97%
97%
96%
92%
93%
93%
91%
90%
90%
93%
95%
94%
92%
94%
93%
defghi
dghi
ghi
m
14%
15%
9%
7%
8%
9%
8%
4%
10%
86%
14%
64%
36%
62%
38%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
103
5
10
2
7
21
21
7
6
10
80
22
57
45
70
32
5%
2%
4%
1%
5%
13%
12%
4%
7%
4%
4%
8%
4%
6%
5%
4%
c
abcdgi
abcdgi
c
ac
c
j
5%
10%
1%
7%
20%
21%
7%
6%
9%
78%
22%
55%
44%
69%
31%
Other
3
-
-
-
-
-
-
-
1
1
2
*
*
2
2
1
*%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
28%
33%
85%
15%
13%
87%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Don't know
9
-
-
1
3
1
-
1
1
1
8
1
2
7
7
2
*%
-%
-%
*%
2%
*%
-%
1%
1%
*%
*%
*%
*%
1%
1%
*%
l
-%
-%
9%
29%
6%
-%
15%
13%
11%
94%
6%
21%
79%
74%
26%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE44A). Has your household ever used a mobile broadband connection (connecting via a USB stick or dingle, or built-in connectivity in a laptop or other device)?
Base : Those in a household with access to the internet at home and that does not use mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2668
1296
1372
456
461
921
830
368
312
345
520
646
865
565
589
1578
374
348
368
Effective Weighted Sample
1804
877
927
312
319
634
559
262
196
227
356
433
586
391
420
1363
264
220
335
Total
1876
906
971
325
365
697
489
250
195
225
413
534
595
335
411
1567
165
92
52
48%
52%
17%
19%
37%
26%
13%
10%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Yes, but no longer use
154
80
74
26
56
55
18
26
19
16
39
35
46
28
45
136
9
7
3
8%
9%
8%
8%
15%
8%
4%
10%
10%
7%
9%
7%
8%
8%
11%
9%
5%
7%
5%
f
cef
f
k
r
52%
48%
17%
36%
35%
11%
17%
12%
10%
25%
23%
30%
18%
29%
88%
6%
4%
2%
No, have never used
1670
803
867
289
303
627
451
217
167
203
367
482
538
295
353
1387
153
82
48
89%
89%
89%
89%
83%
90%
92%
87%
86%
90%
89%
90%
90%
88%
86%
89%
93%
89%
91%
d
d
d
n
n
o
48%
52%
17%
18%
38%
27%
13%
10%
12%
22%
29%
32%
18%
21%
83%
9%
5%
3%
Don't know
52
22
30
10
6
15
20
8
9
7
7
17
12
12
12
44
3
3
2
3%
2%
3%
3%
2%
2%
4%
3%
4%
3%
2%
3%
2%
3%
3%
3%
2%
3%
3%
43%
57%
19%
12%
30%
39%
15%
16%
13%
14%
32%
22%
22%
23%
85%
6%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE44A). Has your household ever used a mobile broadband connection (connecting via a USB stick or dingle, or built-in connectivity in a laptop or other device)?
Base : Those in a household with access to the internet at home and that does not use mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2668
200
189
193
175
152
157
189
159
164
1938
730
1474
1193
1709
959
Effective Weighted Sample
1804
189
174
182
166
143
148
176
150
153
1511
318
1017
846
1112
693
Total
1876
264
271
173
129
141
153
162
71
202
1635
242
1194
682
1144
732
14%
14%
9%
7%
8%
8%
9%
4%
11%
87%
13%
64%
36%
61%
39%
Yes, but no longer use
154
19
24
15
18
6
8
18
12
16
141
13
107
48
82
72
8%
7%
9%
8%
14%
4%
5%
11%
17%
8%
9%
6%
9%
7%
7%
10%
aef
ef
abcefi
12%
15%
10%
12%
4%
5%
12%
8%
11%
91%
9%
69%
31%
53%
47%
No, have never used
1670
237
243
156
107
130
140
140
57
178
1448
222
1059
611
1034
636
89%
90%
89%
90%
83%
92%
91%
87%
81%
88%
89%
92%
89%
90%
90%
87%
h
h
dh
dh
dh
o
14%
15%
9%
6%
8%
8%
8%
3%
11%
87%
13%
63%
37%
62%
38%
Don't know
52
8
5
2
4
5
6
3
2
8
45
7
29
23
28
24
3%
3%
2%
1%
3%
4%
4%
2%
2%
4%
3%
3%
2%
3%
2%
3%
16%
10%
5%
7%
10%
11%
6%
3%
16%
87%
13%
56%
44%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)
Base : Those whose household has previously used mobile broadband, but no longer uses
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
199
100
99
31
64
71
33
32
22
27
52
39
63
41
56
142
19
21
17
Effective Weighted Sample
144
72
72
23
48
52
24
27
17
20
36
28
44
31
42
119
13
13
15
Total
154
80
74
26
56
55
18
26
19
16
39
35
46
28
45
136
9
7
3
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
PROMPTED RESPONSES
Problems with coverage/ getting a
mobile signal
39
20
**
**
**
**
**
**
**
**
**
**
**
**
**
30
**
**
**
25%
25%
**
**
**
**
**
**
**
**
**
**
**
**
**
22%
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
77%
**
**
**
Upgraded to fixed line broadband
38
18
**
**
**
**
**
**
**
**
**
**
**
**
**
34
**
**
**
25%
22%
**
**
**
**
**
**
**
**
**
**
**
**
**
25%
**
**
**
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
Use a mobile phone/ smartphone
38
24
**
**
**
**
**
**
**
**
**
**
**
**
**
35
**
**
**
25%
30%
**
**
**
**
**
**
**
**
**
**
**
**
**
26%
**
**
**
63%
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Fixed broadband is more reliable
19
15
**
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
13%
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
77%
**
**
**
**
**
**
**
**
**
**
**
**
**
76%
**
**
**
Use mobile phone/ smartphone to
tether to the internet connection
18
6
**
**
**
**
**
**
**
**
**
**
**
**
**
16
**
**
**
12%
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
Fixed broadband speeds improved
16
9
**
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
10%
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
54%
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)
Base : Those whose household has previously used mobile broadband, but no longer uses
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
199
100
99
31
64
71
33
32
22
27
52
39
63
41
56
142
19
21
17
Effective Weighted Sample
144
72
72
23
48
52
24
27
17
20
36
28
44
31
42
119
13
13
15
Total
154
80
74
26
56
55
18
26
19
16
39
35
46
28
45
136
9
7
3
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
Fixed broadband is more affordable
12
8
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
8%
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
66%
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
Use Mi-Fi/ mobile wireless router
10
3
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
7%
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
30%
**
**
**
**
**
**
**
**
**
**
**
**
**
97%
**
**
**
UNPROMPTED RESPONSES
Used when abroad/ travelling
9
9
**
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
6%
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
99%
**
**
**
**
**
**
**
**
**
**
**
**
**
96%
**
**
**
No longer use that laptop
8
1
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
Too expensive
7
3
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
4%
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
47%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
Too slow
4
3
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
76%
**
**
**
**
**
**
**
**
**
**
**
**
**
96%
**
**
**
Moved home
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
74%
**
**
**
**
**
**
**
**
**
**
**
**
**
74%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)
Base : Those whose household has previously used mobile broadband, but no longer uses
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
199
100
99
31
64
71
33
32
22
27
52
39
63
41
56
142
19
21
17
Effective Weighted Sample
144
72
72
23
48
52
24
27
17
20
36
28
44
31
42
119
13
13
15
Total
154
80
74
26
56
55
18
26
19
16
39
35
46
28
45
136
9
7
3
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
Don't know
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
1%
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)
Base : Those whose household has previously used mobile broadband, but no longer uses
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
199
13
15
16
26
6
7
22
24
13
161
38
128
71
116
83
Effective Weighted Sample
144
12
14
16
25
6
7
20
23
12
128
17
91
56
78
66
Total
154
19
24
15
18
6
8
18
12
16
141
13
107
48
82
72
**
**
**
**
**
**
**
**
**
91%
**
69%
**
53%
**
PROMPTED RESPONSES
Problems with coverage/ getting a mobile
signal
39
**
**
**
**
**
**
**
**
**
33
**
26
**
18
**
25%
**
**
**
**
**
**
**
**
**
24%
**
24%
**
21%
**
**
**
**
**
**
**
**
**
**
85%
**
67%
**
45%
**
Upgraded to fixed line broadband
38
**
**
**
**
**
**
**
**
**
37
**
26
**
20
**
25%
**
**
**
**
**
**
**
**
**
26%
**
24%
**
24%
**
**
**
**
**
**
**
**
**
**
97%
**
68%
**
51%
**
Use a mobile phone/ smartphone
38
**
**
**
**
**
**
**
**
**
36
**
29
**
22
**
25%
**
**
**
**
**
**
**
**
**
26%
**
27%
**
27%
**
**
**
**
**
**
**
**
**
**
95%
**
75%
**
58%
**
Fixed broadband is more reliable
19
**
**
**
**
**
**
**
**
**
18
**
13
**
9
**
13%
**
**
**
**
**
**
**
**
**
13%
**
12%
**
11%
**
**
**
**
**
**
**
**
**
**
94%
**
67%
**
47%
**
Use mobile phone/ smartphone to tether
to the internet connection
18
**
**
**
**
**
**
**
**
**
18
**
14
**
10
**
12%
**
**
**
**
**
**
**
**
**
13%
**
14%
**
12%
**
**
**
**
**
**
**
**
**
**
98%
**
79%
**
55%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)
Base : Those whose household has previously used mobile broadband, but no longer uses
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
199
13
15
16
26
6
7
22
24
13
161
38
128
71
116
83
Effective Weighted Sample
144
12
14
16
25
6
7
20
23
12
128
17
91
56
78
66
Total
154
19
24
15
18
6
8
18
12
16
141
13
107
48
82
72
**
**
**
**
**
**
**
**
**
91%
**
69%
**
53%
**
Fixed broadband speeds improved
16
**
**
**
**
**
**
**
**
**
15
**
10
**
6
**
10%
**
**
**
**
**
**
**
**
**
11%
**
10%
**
7%
**
**
**
**
**
**
**
**
**
**
98%
**
66%
**
39%
**
Fixed broadband is more affordable
12
**
**
**
**
**
**
**
**
**
12
**
8
**
5
**
8%
**
**
**
**
**
**
**
**
**
9%
**
7%
**
7%
**
**
**
**
**
**
**
**
**
**
98%
**
61%
**
44%
**
Use Mi-Fi/ mobile wireless router
10
**
**
**
**
**
**
**
**
**
10
**
9
**
6
**
7%
**
**
**
**
**
**
**
**
**
7%
**
8%
**
8%
**
**
**
**
**
**
**
**
**
**
99%
**
86%
**
62%
**
UNPROMPTED RESPONSES
Used when abroad/ travelling
9
**
**
**
**
**
**
**
**
**
8
**
6
**
9
**
6%
**
**
**
**
**
**
**
**
**
6%
**
6%
**
11%
**
**
**
**
**
**
**
**
**
**
93%
**
69%
**
100%
**
No longer use that laptop
8
**
**
**
**
**
**
**
**
**
8
**
6
**
2
**
5%
**
**
**
**
**
**
**
**
**
6%
**
5%
**
2%
**
**
**
**
**
**
**
**
**
**
98%
**
69%
**
22%
**
Too expensive
7
**
**
**
**
**
**
**
**
**
4
**
5
**
3
**
4%
**
**
**
**
**
**
**
**
**
3%
**
5%
**
4%
**
**
**
**
**
**
**
**
**
**
64%
**
80%
**
47%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE45). SHOWCARD Which of these best describe why your household stopped using mobile broadband to access the internet? (MULTI CODE)
Base : Those whose household has previously used mobile broadband, but no longer uses
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
199
13
15
16
26
6
7
22
24
13
161
38
128
71
116
83
Effective Weighted Sample
144
12
14
16
25
6
7
20
23
12
128
17
91
56
78
66
Total
154
19
24
15
18
6
8
18
12
16
141
13
107
48
82
72
**
**
**
**
**
**
**
**
**
91%
**
69%
**
53%
**
Too slow
4
**
**
**
**
**
**
**
**
**
3
**
4
**
*
**
2%
**
**
**
**
**
**
**
**
**
2%
**
3%
**
*%
**
**
**
**
**
**
**
**
**
**
96%
**
100%
**
4%
**
Moved home
2
**
**
**
**
**
**
**
**
**
1
**
2
**
*
**
1%
**
**
**
**
**
**
**
**
**
1%
**
2%
**
1%
**
**
**
**
**
**
**
**
**
**
74%
**
100%
**
26%
**
Don't know
2
**
**
**
**
**
**
**
**
**
2
**
2
**
2
**
1%
**
**
**
**
**
**
**
**
**
1%
**
2%
**
2%
**
**
**
**
**
**
**
**
**
**
100%
**
100%
**
100%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Yes
172
86
86
**
**
77
**
**
**
**
**
**
**
**
**
153
**
**
**
83%
85%
81%
**
**
86%
**
**
**
**
**
**
**
**
**
85%
**
**
**
50%
50%
**
**
45%
**
**
**
**
**
**
**
**
**
89%
**
**
**
No
33
14
20
**
**
12
**
**
**
**
**
**
**
**
**
27
**
**
**
16%
13%
19%
**
**
13%
**
**
**
**
**
**
**
**
**
15%
**
**
**
41%
59%
**
**
35%
**
**
**
**
**
**
**
**
**
80%
**
**
**
Don't know
1
1
*
**
**
1
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
1%
*%
**
**
1%
**
**
**
**
**
**
**
**
**
1%
**
**
**
85%
15%
**
**
85%
**
**
**
**
**
**
**
**
**
85%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Yes
172
**
**
**
**
**
**
**
**
**
139
**
108
64
119
**
83%
**
**
**
**
**
**
**
**
**
83%
**
85%
80%
85%
**
**
**
**
**
**
**
**
**
**
81%
**
63%
37%
69%
**
No
33
**
**
**
**
**
**
**
**
**
29
**
18
16
19
**
16%
**
**
**
**
**
**
**
**
**
17%
**
14%
20%
14%
**
**
**
**
**
**
**
**
**
**
87%
**
54%
46%
57%
**
Don't know
1
**
**
**
**
**
**
**
**
**
*
**
1
*
1
**
1%
**
**
**
**
**
**
**
**
**
*%
**
1%
*%
1%
**
**
**
**
**
**
**
**
**
**
15%
**
85%
15%
85%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
220
105
115
39
47
92
42
28
28
22
41
51
65
44
60
159
26
18
17
Effective Weighted Sample
160
76
85
31
34
67
34
23
18
15
31
38
48
33
47
133
17
13
16
Total
172
86
86
26
43
77
26
18
23
15
42
51
53
27
41
153
11
6
2
50%
50%
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
I always use in the home
62
30
32
**
**
**
**
**
**
**
**
**
**
**
**
57
**
**
**
36%
35%
37%
**
**
**
**
**
**
**
**
**
**
**
**
37%
**
**
**
49%
51%
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
I mainly use in the home
17
8
9
**
**
**
**
**
**
**
**
**
**
**
**
13
**
**
**
10%
9%
11%
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
46%
54%
**
**
**
**
**
**
**
**
**
**
**
**
76%
**
**
**
I use equally in the home and
outside the home
53
27
26
**
**
**
**
**
**
**
**
**
**
**
**
46
**
**
**
31%
32%
30%
**
**
**
**
**
**
**
**
**
**
**
**
30%
**
**
**
51%
49%
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
I mainly use outside the home
24
10
14
**
**
**
**
**
**
**
**
**
**
**
**
22
**
**
**
14%
12%
16%
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
43%
57%
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
I always use outside the home
14
10
4
**
**
**
**
**
**
**
**
**
**
**
**
14
**
**
**
8%
12%
4%
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
73%
27%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
ALWAYS/ MAINLY USE IN THE
HOME
80
38
41
**
**
**
**
**
**
**
**
**
**
**
**
70
**
**
**
46%
44%
48%
**
**
**
**
**
**
**
**
**
**
**
**
46%
**
**
**
48%
52%
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
220
105
115
39
47
92
42
28
28
22
41
51
65
44
60
159
26
18
17
Effective Weighted Sample
160
76
85
31
34
67
34
23
18
15
31
38
48
33
47
133
17
13
16
Total
172
86
86
26
43
77
26
18
23
15
42
51
53
27
41
153
11
6
2
50%
50%
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
ALWAYS/ MAINLY USE OUTSIDE
THE HOME
38
21
17
**
**
**
**
**
**
**
**
**
**
**
**
36
**
**
**
22%
24%
20%
**
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
**
54%
46%
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
**
**
EVER USE OUTSIDE THE HOME
109
56
53
**
**
**
**
**
**
**
**
**
**
**
**
95
**
**
**
63%
65%
61%
**
**
**
**
**
**
**
**
**
**
**
**
62%
**
**
**
52%
48%
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
Don't know
1
-
1
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
-%
1%
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
-%
100%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
220
9
12
17
17
19
28
16
23
18
159
61
115
104
152
68
Effective Weighted Sample
160
9
12
16
16
17
26
15
22
17
126
34
85
84
110
49
Total
172
12
21
16
12
19
28
13
10
22
139
33
108
64
119
53
**
**
**
**
**
**
**
**
**
81%
**
63%
37%
69%
**
I always use in the home
62
**
**
**
**
**
**
**
**
**
47
**
30
32
43
**
36%
**
**
**
**
**
**
**
**
**
34%
**
28%
50%
37%
**
l
**
**
**
**
**
**
**
**
**
76%
**
48%
51%
70%
**
I mainly use in the home
17
**
**
**
**
**
**
**
**
**
13
**
11
6
12
**
10%
**
**
**
**
**
**
**
**
**
9%
**
10%
10%
10%
**
**
**
**
**
**
**
**
**
**
73%
**
65%
35%
67%
**
I use equally in the home and outside the
home
53
**
**
**
**
**
**
**
**
**
44
**
35
18
30
**
31%
**
**
**
**
**
**
**
**
**
31%
**
33%
28%
25%
**
**
**
**
**
**
**
**
**
**
82%
**
66%
34%
56%
**
I mainly use outside the home
24
**
**
**
**
**
**
**
**
**
21
**
19
5
21
**
14%
**
**
**
**
**
**
**
**
**
15%
**
18%
8%
18%
**
**
**
**
**
**
**
**
**
**
87%
**
79%
21%
88%
**
I always use outside the home
14
**
**
**
**
**
**
**
**
**
14
**
11
3
13
**
8%
**
**
**
**
**
**
**
**
**
10%
**
10%
5%
11%
**
**
**
**
**
**
**
**
**
**
100%
**
78%
22%
91%
**
ALWAYS/ MAINLY USE IN THE HOME
80
**
**
**
**
**
**
**
**
**
60
**
41
38
55
**
46%
**
**
**
**
**
**
**
**
**
43%
**
38%
59%
46%
**
l
**
**
**
**
**
**
**
**
**
75%
**
52%
47%
69%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
220
9
12
17
17
19
28
16
23
18
159
61
115
104
152
68
Effective Weighted Sample
160
9
12
16
16
17
26
15
22
17
126
34
85
84
110
49
Total
172
12
21
16
12
19
28
13
10
22
139
33
108
64
119
53
**
**
**
**
**
**
**
**
**
81%
**
63%
37%
69%
**
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
38
**
**
**
**
**
**
**
**
**
35
**
30
8
34
**
22%
**
**
**
**
**
**
**
**
**
25%
**
28%
13%
28%
**
m
**
**
**
**
**
**
**
**
**
92%
**
79%
21%
89%
**
EVER USE OUTSIDE THE HOME
109
**
**
**
**
**
**
**
**
**
91
**
77
32
75
**
63%
**
**
**
**
**
**
**
**
**
65%
**
71%
50%
63%
**
m
**
**
**
**
**
**
**
**
**
84%
**
71%
29%
69%
**
Don't know
1
**
**
**
**
**
**
**
**
**
1
**
1
-
-
**
1%
**
**
**
**
**
**
**
**
**
1%
**
1%
-%
-%
**
**
**
**
**
**
**
**
**
**
100%
**
100%
-%
-%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
132
68
64
24
32
54
22
12
10
15
34
35
46
30
21
93
16
14
9
Effective Weighted Sample
96
47
49
18
23
41
17
10
8
12
26
25
35
23
17
78
11
12
8
Total
109
56
53
16
30
50
13
7
11
11
36
34
39
20
15
95
7
5
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
When travelling (e.g. on a train or in
a car)
81
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
74%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Indoor public spaces (e.g.
pub/restaurant/ theatre/ shopping
centre)
69
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
64%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Outdoors
64
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
59%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
In other people's home (e.g. friends/
family)
54
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
49%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
At your work place
45
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
41%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
132
8
9
15
7
11
11
6
15
11
102
30
77
55
90
42
Effective Weighted Sample
96
8
9
14
6
10
10
5
14
10
79
17
59
43
66
30
Total
109
10
16
14
5
12
11
5
7
15
91
18
77
32
75
34
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
When travelling (e.g. on a train or in a car)
81
**
**
**
**
**
**
**
**
**
67
**
**
**
**
**
74%
**
**
**
**
**
**
**
**
**
73%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
82%
**
**
**
**
**
Indoor public spaces (e.g. pub/restaurant/
theatre/ shopping centre)
69
**
**
**
**
**
**
**
**
**
58
**
**
**
**
**
64%
**
**
**
**
**
**
**
**
**
63%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
**
**
Outdoors
64
**
**
**
**
**
**
**
**
**
58
**
**
**
**
**
59%
**
**
**
**
**
**
**
**
**
63%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
90%
**
**
**
**
**
In other people's home (e.g. friends/
family)
54
**
**
**
**
**
**
**
**
**
44
**
**
**
**
**
49%
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
**
**
At your work place
45
**
**
**
**
**
**
**
**
**
40
**
**
**
**
**
41%
**
**
**
**
**
**
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
**
**
Other
1
**
**
**
**
**
**
**
**
**
1
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
~l
~m
~n
~o
Unweighted total
132
8
9
15
7
11
11
6
15
11
102
30
77
55
90
42
Effective Weighted Sample
96
8
9
14
6
10
10
5
14
10
79
17
59
43
66
30
Total
109
10
16
14
5
12
11
5
7
15
91
18
77
32
75
34
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
Don't know
1
**
**
**
**
**
**
**
**
**
1
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2285
1128
1157
387
392
862
644
230
233
292
517
600
733
508
443
1381
316
275
313
Effective Weighted Sample
1552
764
789
268
271
598
433
166
148
192
357
407
509
352
310
1194
222
174
284
Total
1649
807
843
282
319
669
380
165
152
189
418
508
526
302
312
1395
138
73
44
49%
51%
17%
19%
41%
23%
10%
9%
11%
25%
31%
32%
18%
19%
85%
8%
4%
3%
1
125
33
93
11
39
47
28
32
27
7
10
24
30
21
51
101
15
7
3
8%
4%
11%
4%
12%
7%
7%
20%
18%
4%
2%
5%
6%
7%
16%
7%
11%
9%
8%
a
cef
ij
ij
klm
26%
74%
9%
31%
38%
22%
26%
22%
6%
8%
19%
24%
17%
41%
80%
12%
5%
3%
2
950
469
481
89
207
373
280
80
83
128
280
327
304
158
160
805
82
39
23
58%
58%
57%
32%
65%
56%
74%
48%
54%
68%
67%
64%
58%
52%
51%
58%
60%
54%
51%
ce
c
cde
gh
gh
lmn
49%
51%
9%
22%
39%
30%
8%
9%
13%
29%
34%
32%
17%
17%
85%
9%
4%
2%
3
302
156
146
86
34
139
42
35
25
34
73
85
99
61
56
253
23
16
9
18%
19%
17%
31%
11%
21%
11%
21%
17%
18%
17%
17%
19%
20%
18%
18%
17%
22%
21%
def
df
52%
48%
28%
11%
46%
14%
11%
8%
11%
24%
28%
33%
20%
19%
84%
8%
5%
3%
4
205
115
91
70
24
84
28
12
13
14
43
51
72
52
30
178
13
8
6
12%
14%
11%
25%
7%
12%
7%
8%
8%
7%
10%
10%
14%
17%
10%
13%
10%
11%
14%
b
def
df
kn
56%
44%
34%
12%
41%
13%
6%
6%
7%
21%
25%
35%
25%
15%
86%
7%
4%
3%
5 or more
63
31
32
25
13
24
1
6
4
4
12
20
20
10
13
55
3
2
3
4%
4%
4%
9%
4%
4%
*%
4%
3%
2%
3%
4%
4%
3%
4%
4%
2%
3%
6%
def
f
f
49%
51%
40%
20%
38%
2%
9%
6%
7%
19%
32%
31%
16%
21%
87%
5%
4%
4%
Don't know
3
3
-
-
2
1
1
-
-
1
1
1
2
-
1
3
1
-
-
*%
*%
-%
-%
1%
*%
*%
-%
-%
1%
*%
*%
*%
-%
*%
*%
*%
-%
-%
100%
-%
-%
50%
33%
17%
-%
-%
33%
17%
17%
50%
-%
33%
83%
17%
-%
-%
Mean number of people
2.4
2.5
2.4
3.0
2.2
2.5
2.2
2.2
2.2
2.3
2.4
2.4
2.5
2.6
2.3
2.5
2.3
2.4
2.6
b
def
df
ghi
n
n
n
p
p
op
Standard deviation
1.01
.98
1.03
1.17
.96
1.01
.69
1.06
1.01
.81
.87
.95
1.00
1.00
1.11
1.01
.93
1.03
1.06
Standard error
.02
.03
.03
.06
.05
.03
.03
.07
.07
.05
.04
.04
.04
.04
.05
.03
.05
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2285
186
163
180
152
123
143
161
138
135
1651
634
1341
944
1480
805
Effective Weighted Sample
1552
176
151
170
145
116
135
150
131
126
1294
281
929
675
964
589
Total
1649
248
239
163
114
116
140
141
64
170
1430
219
1104
545
1008
641
15%
15%
10%
7%
7%
8%
9%
4%
10%
87%
13%
67%
33%
61%
39%
1
125
17
11
12
9
14
8
11
6
12
113
13
71
54
64
62
8%
7%
5%
7%
8%
12%
6%
8%
10%
7%
8%
6%
6%
10%
6%
10%
b
l
n
13%
9%
10%
7%
11%
6%
9%
5%
10%
90%
10%
57%
43%
51%
49%
2
950
110
137
104
67
66
85
89
37
111
810
139
628
322
612
338
58%
44%
57%
64%
59%
57%
61%
63%
58%
65%
57%
64%
57%
59%
61%
53%
a
a
a
a
a
a
a
a
j
o
12%
14%
11%
7%
7%
9%
9%
4%
12%
85%
15%
66%
34%
64%
36%
3
302
53
56
26
20
16
26
19
12
27
261
41
216
86
181
120
18%
21%
23%
16%
18%
14%
18%
13%
18%
16%
18%
19%
20%
16%
18%
19%
g
m
17%
18%
9%
7%
5%
8%
6%
4%
9%
86%
14%
72%
28%
60%
40%
4
205
53
27
15
13
15
13
20
7
13
184
22
146
60
119
87
12%
22%
11%
9%
12%
13%
10%
14%
11%
8%
13%
10%
13%
11%
12%
14%
bcdfhi
26%
13%
8%
7%
7%
7%
10%
3%
6%
89%
11%
71%
29%
58%
42%
5 or more
63
13
8
5
4
5
8
2
2
8
59
4
41
22
29
34
4%
5%
3%
3%
4%
4%
6%
2%
3%
4%
4%
2%
4%
4%
3%
5%
n
21%
13%
8%
6%
8%
12%
4%
3%
12%
93%
7%
65%
35%
46%
54%
Don't know
3
3
-
-
-
-
-
-
-
-
3
-
2
2
3
-
*%
1%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
*%
-%
83%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
50%
50%
100%
-%
Mean number of people
2.4
2.7
2.4
2.3
2.4
2.4
2.5
2.4
2.4
2.4
2.5
2.4
2.5
2.4
2.4
2.5
bceghi
n
Standard deviation
1.01
1.13
.95
.90
1.09
1.07
.98
.96
1.00
.98
1.03
.86
.98
1.06
.94
1.11
Standard error
.02
.08
.07
.07
.09
.10
.08
.08
.08
.08
.03
.03
.03
.03
.02
.04
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
240
109
131
45
50
94
51
22
27
32
47
53
81
54
52
173
23
24
20
Effective Weighted Sample
175
78
98
34
35
69
40
18
18
21
36
39
60
41
40
145
16
18
18
Total
185
88
97
32
44
76
33
15
22
20
46
49
66
35
35
164
11
8
3
47%
53%
**
**
**
**
**
**
**
**
**
**
**
**
88%
**
**
**
1
41
16
25
**
**
**
**
**
**
**
**
**
**
**
**
35
**
**
**
22%
19%
25%
**
**
**
**
**
**
**
**
**
**
**
**
21%
**
**
**
40%
60%
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
2
100
53
47
**
**
**
**
**
**
**
**
**
**
**
**
89
**
**
**
54%
61%
48%
**
**
**
**
**
**
**
**
**
**
**
**
54%
**
**
**
53%
47%
**
**
**
**
**
**
**
**
**
**
**
**
89%
**
**
**
3
23
11
12
**
**
**
**
**
**
**
**
**
**
**
**
21
**
**
**
13%
13%
13%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
48%
52%
**
**
**
**
**
**
**
**
**
**
**
**
90%
**
**
**
4
13
3
10
**
**
**
**
**
**
**
**
**
**
**
**
12
**
**
**
7%
3%
10%
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
23%
77%
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
5 or more
7
3
4
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
4%
3%
4%
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
44%
56%
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
Don't know
1
1
-
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
*%
1%
-%
**
**
**
**
**
**
**
**
**
**
**
**
*%
**
**
**
100%
-%
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
Mean number of people
2.2
2.1
2.2
**
**
**
**
**
**
**
**
**
**
**
**
2.2
**
**
**
Standard deviation
1.08
.93
1.20
**
**
**
**
**
**
**
**
**
**
**
**
1.10
**
**
**
Standard error
.07
.09
.11
**
**
**
**
**
**
**
**
**
**
**
**
.08
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
240
10
15
20
17
21
28
18
26
18
178
62
122
117
160
80
Effective Weighted Sample
175
9
14
19
16
18
26
17
25
17
140
36
92
93
116
60
Total
185
13
25
18
12
20
28
15
11
22
150
35
114
71
122
63
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
66%
**
1
41
**
**
**
**
**
**
**
**
**
34
**
22
19
29
**
22%
**
**
**
**
**
**
**
**
**
23%
**
20%
27%
24%
**
**
**
**
**
**
**
**
**
**
82%
**
54%
46%
71%
**
2
100
**
**
**
**
**
**
**
**
**
82
**
65
35
66
**
54%
**
**
**
**
**
**
**
**
**
55%
**
57%
49%
54%
**
**
**
**
**
**
**
**
**
**
82%
**
65%
35%
66%
**
3
23
**
**
**
**
**
**
**
**
**
20
**
17
6
12
**
13%
**
**
**
**
**
**
**
**
**
14%
**
15%
9%
10%
**
**
**
**
**
**
**
**
**
**
87%
**
70%
27%
53%
**
4
13
**
**
**
**
**
**
**
**
**
9
**
7
6
10
**
7%
**
**
**
**
**
**
**
**
**
6%
**
7%
8%
8%
**
**
**
**
**
**
**
**
**
**
67%
**
58%
42%
77%
**
5 or more
7
**
**
**
**
**
**
**
**
**
4
**
2
5
4
**
4%
**
**
**
**
**
**
**
**
**
3%
**
1%
7%
3%
**
l
**
**
**
**
**
**
**
**
**
60%
**
24%
76%
52%
**
Don't know
1
**
**
**
**
**
**
**
**
**
1
**
1
-
1
**
*%
**
**
**
**
**
**
**
**
**
1%
**
1%
-%
1%
**
**
**
**
**
**
**
**
**
**
100%
**
100%
-%
100%
**
Mean number of people
2.2
**
**
**
**
**
**
**
**
**
2.1
**
2.1
2.3
2.1
**
Standard deviation
1.08
**
**
**
**
**
**
**
**
**
1.05
**
.87
1.35
1.11
**
Standard error
.07
**
**
**
**
**
**
**
**
**
.08
**
.08
.13
.09
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Virgin Media (NTL/ Telewest/
Blueyonder)
450
220
231
83
81
179
108
57
41
44
104
127
155
78
90
391
48
4
7
22%
22%
21%
23%
20%
23%
21%
21%
19%
18%
23%
22%
23%
21%
20%
22%
27%
4%
12%
qr
qr
q
49%
51%
18%
18%
40%
24%
13%
9%
10%
23%
28%
34%
17%
20%
87%
11%
1%
1%
Sky
417
199
218
90
87
167
74
57
49
54
88
98
133
87
98
333
49
24
11
20%
20%
20%
25%
21%
21%
14%
21%
22%
22%
19%
17%
20%
24%
22%
19%
28%
24%
20%
f
f
f
k
or
48%
52%
22%
21%
40%
18%
14%
12%
13%
21%
24%
32%
21%
24%
80%
12%
6%
3%
BT Total Broadband/ BT Yahoo/ BT
Openworld
311
161
150
38
50
122
101
31
23
44
81
120
84
57
50
249
26
27
10
15%
16%
14%
11%
12%
16%
19%
12%
11%
18%
17%
20%
13%
15%
11%
14%
14%
27%
17%
c
cd
gh
gh
ln
n
opr
52%
48%
12%
16%
39%
32%
10%
8%
14%
26%
38%
27%
18%
16%
80%
8%
9%
3%
Talk Talk (Carphone Warehouse)
221
96
125
26
36
83
76
27
30
32
38
59
75
36
51
189
13
13
5
11%
10%
12%
7%
9%
11%
14%
10%
14%
13%
8%
10%
11%
10%
11%
11%
7%
13%
9%
cde
j
j
p
44%
56%
12%
16%
38%
34%
12%
14%
15%
17%
27%
34%
16%
23%
86%
6%
6%
2%
BT Infinity
170
92
77
32
30
67
40
14
12
22
48
55
58
33
24
146
5
6
13
8%
9%
7%
9%
7%
9%
8%
5%
5%
9%
10%
9%
9%
9%
5%
8%
3%
6%
24%
gh
n
n
n
p
opq
54%
46%
19%
18%
40%
24%
8%
7%
13%
28%
32%
34%
19%
14%
86%
3%
3%
8%
BT (other/ unspecified)
101
49
51
7
19
36
39
8
9
13
29
43
31
13
14
86
10
2
2
5%
5%
5%
2%
5%
5%
7%
3%
4%
5%
6%
7%
5%
3%
3%
5%
6%
2%
4%
c
c
ce
g
mn
q
q
49%
51%
7%
19%
36%
39%
8%
9%
12%
29%
42%
31%
13%
14%
86%
10%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Orange
51
25
26
4
16
22
9
7
5
3
15
17
15
3
16
42
4
5
*
2%
2%
2%
1%
4%
3%
2%
3%
2%
1%
3%
3%
2%
1%
3%
2%
2%
5%
1%
c
m
m
r
or
50%
50%
8%
31%
43%
18%
15%
9%
6%
30%
33%
30%
6%
31%
82%
7%
10%
1%
O2
40
19
21
16
12
9
3
8
4
5
4
5
16
7
12
31
3
2
3
2%
2%
2%
4%
3%
1%
*%
3%
2%
2%
1%
1%
2%
2%
3%
2%
2%
2%
6%
ef
ef
j
opq
47%
53%
40%
31%
23%
6%
20%
10%
14%
10%
14%
39%
18%
29%
79%
8%
5%
8%
Plusnet
39
15
23
6
9
12
12
1
3
5
14
14
17
6
1
34
2
2
*
2%
2%
2%
2%
2%
2%
2%
*%
1%
2%
3%
2%
3%
2%
*%
2%
1%
2%
1%
g
g
n
n
n
40%
60%
15%
24%
31%
30%
1%
7%
13%
36%
35%
45%
16%
4%
88%
5%
5%
1%
'3'
32
15
17
4
11
13
3
6
8
2
6
4
14
2
11
27
3
1
1
2%
2%
2%
1%
3%
2%
1%
2%
4%
1%
1%
1%
2%
1%
2%
2%
2%
1%
1%
f
ij
km
47%
53%
13%
35%
41%
11%
19%
26%
7%
19%
13%
44%
8%
35%
85%
9%
4%
2%
AOL
30
14
16
1
5
12
12
5
3
5
6
8
8
4
10
27
1
2
*
1%
1%
1%
*%
1%
2%
2%
2%
1%
2%
1%
1%
1%
1%
2%
2%
*%
2%
1%
c
48%
52%
5%
15%
40%
40%
16%
10%
16%
21%
28%
26%
14%
32%
90%
3%
6%
1%
Vodafone
19
7
12
6
6
5
2
8
4
1
-
-
3
5
11
17
2
-
*
1%
1%
1%
2%
1%
1%
*%
3%
2%
*%
-%
-%
*%
1%
2%
1%
1%
-%
1%
f
ij
j
k
kl
36%
64%
31%
31%
27%
11%
40%
23%
6%
-%
-%
16%
27%
57%
89%
8%
-%
3%
T-Mobile
15
7
9
7
3
4
1
4
4
1
1
-
5
2
8
14
1
*
*
1%
1%
1%
2%
1%
1%
*%
1%
2%
1%
*%
-%
1%
1%
2%
1%
1%
*%
*%
ef
j
k
k
44%
56%
44%
18%
29%
8%
26%
27%
8%
9%
-%
35%
13%
52%
89%
7%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2940
1424
1516
504
517
1030
889
399
343
378
569
708
951
622
656
1768
404
376
392
Effective Weighted Sample
2000
968
1032
347
357
714
605
286
215
249
393
477
650
433
470
1522
285
241
357
Total
2083
1007
1077
358
412
786
526
270
219
247
462
591
664
371
455
1748
179
100
56
48%
52%
17%
20%
38%
25%
13%
11%
12%
22%
28%
32%
18%
22%
84%
9%
5%
3%
Post Office
15
9
6
1
2
4
8
2
1
1
6
4
3
3
5
14
1
*
*
1%
1%
1%
*%
1%
1%
1%
1%
*%
*%
1%
1%
*%
1%
1%
1%
*%
*%
*%
62%
38%
7%
15%
27%
52%
14%
6%
7%
37%
29%
20%
20%
30%
92%
6%
1%
2%
Tesco.net
12
5
7
1
7
-
4
*
6
*
2
3
4
3
2
11
1
*
-
1%
1%
1%
*%
2%
-%
1%
*%
3%
*%
1%
1%
1%
1%
*%
1%
*%
*%
-%
e
e
gij
44%
56%
11%
53%
-%
36%
*%
45%
2%
19%
26%
30%
26%
17%
92%
5%
3%
-%
Other
63
31
32
10
14
22
16
11
10
1
13
18
14
13
18
53
3
6
1
3%
3%
3%
3%
3%
3%
3%
4%
4%
1%
3%
3%
2%
3%
4%
3%
1%
6%
1%
i
i
i
r
opr
49%
51%
16%
23%
36%
26%
18%
15%
2%
20%
28%
23%
20%
29%
85%
4%
10%
1%
TOTAL BT
582
302
279
77
99
226
180
53
44
79
158
217
173
102
88
481
41
34
25
28%
30%
26%
21%
24%
29%
34%
20%
20%
32%
34%
37%
26%
28%
19%
28%
23%
34%
45%
b
c
cde
gh
gh
lmn
n
n
op
opq
52%
48%
13%
17%
39%
31%
9%
8%
14%
27%
37%
30%
18%
15%
83%
7%
6%
4%
Don't know
98
41
56
26
25
28
18
23
9
12
6
16
28
19
34
83
8
5
2
5%
4%
5%
7%
6%
4%
3%
9%
4%
5%
1%
3%
4%
5%
8%
5%
4%
5%
3%
ef
hj
j
j
kl
43%
57%
27%
26%
29%
18%
24%
9%
12%
6%
16%
29%
19%
35%
85%
8%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Virgin Media (NTL/ Telewest/ Blueyonder)
450
61
73
42
41
51
34
28
14
47
436
15
299
151
243
207
22%
22%
24%
22%
28%
31%
19%
16%
17%
21%
24%
5%
23%
20%
19%
26%
g
fgh
acfghi
k
n
14%
16%
9%
9%
11%
8%
6%
3%
10%
97%
3%
66%
34%
54%
46%
Sky
417
47
42
24
36
32
33
42
21
57
384
34
281
136
239
178
20%
17%
14%
12%
25%
19%
18%
24%
26%
25%
21%
12%
21%
18%
19%
22%
abc
bc
abc
abc
k
n
11%
10%
6%
9%
8%
8%
10%
5%
14%
92%
8%
67%
33%
57%
43%
BT Total Broadband/ BT Yahoo/ BT
Openworld
311
45
60
29
13
8
38
33
6
18
238
73
193
118
235
76
15%
16%
20%
15%
9%
5%
20%
19%
7%
8%
13%
26%
15%
16%
18%
10%
dehi
dehi
ehi
dehi
dehi
j
o
14%
19%
9%
4%
3%
12%
11%
2%
6%
77%
23%
62%
38%
75%
25%
Talk Talk (Carphone Warehouse)
221
31
38
24
14
17
21
15
8
22
181
40
131
90
138
83
11%
11%
13%
13%
10%
10%
11%
8%
10%
10%
10%
14%
10%
12%
11%
10%
j
14%
17%
11%
6%
8%
9%
7%
4%
10%
82%
18%
59%
41%
62%
38%
BT Infinity
170
40
13
19
8
10
16
15
10
16
137
32
128
42
103
67
8%
14%
4%
10%
6%
6%
8%
8%
12%
7%
8%
12%
10%
6%
8%
8%
bdei
b
bd
j
m
24%
8%
11%
5%
6%
9%
9%
6%
9%
81%
19%
75%
25%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
BT (other/ unspecified)
101
10
20
19
3
5
4
6
5
15
73
27
58
43
71
30
5%
4%
7%
10%
2%
3%
2%
3%
6%
7%
4%
10%
4%
6%
6%
4%
df
adefg
df
j
10%
19%
19%
3%
5%
4%
6%
5%
15%
73%
27%
57%
43%
71%
29%
Orange
51
6
2
4
3
10
5
1
4
7
48
3
33
18
32
19
2%
2%
1%
2%
2%
6%
3%
1%
5%
3%
3%
1%
2%
2%
2%
2%
bcg
bg
12%
4%
7%
7%
19%
10%
2%
7%
13%
94%
6%
64%
36%
63%
37%
O2
40
7
8
1
1
4
-
2
2
6
32
7
25
15
22
18
2%
3%
3%
1%
*%
2%
-%
1%
3%
3%
2%
3%
2%
2%
2%
2%
f
f
f
f
f
18%
21%
3%
2%
10%
-%
5%
6%
14%
81%
19%
63%
37%
55%
45%
Plusnet
39
5
2
6
2
1
2
6
1
9
32
6
26
13
25
13
2%
2%
1%
3%
1%
1%
1%
4%
2%
4%
2%
2%
2%
2%
2%
2%
b
b
12%
5%
15%
4%
3%
6%
16%
4%
23%
84%
16%
67%
33%
65%
35%
'3'
32
3
5
4
2
3
3
2
1
4
24
8
18
13
21
11
2%
1%
2%
2%
2%
2%
2%
1%
1%
2%
1%
3%
1%
2%
2%
1%
j
9%
15%
13%
8%
9%
9%
7%
3%
13%
75%
25%
57%
41%
66%
34%
AOL
30
6
4
2
6
3
1
2
1
2
24
5
19
11
20
10
1%
2%
1%
1%
4%
2%
*%
1%
2%
1%
1%
2%
1%
1%
2%
1%
fg
19%
12%
8%
20%
11%
3%
5%
5%
7%
82%
18%
64%
36%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2940
211
205
214
196
175
189
208
186
184
2137
803
1612
1326
1893
1047
Effective Weighted Sample
2000
200
189
202
186
164
178
194
176
172
1667
356
1119
950
1242
758
Total
2083
279
299
192
144
164
185
177
83
226
1803
280
1321
761
1283
800
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
62%
38%
Vodafone
19
-
2
3
-
2
3
3
1
2
17
2
9
10
9
9
1%
-%
1%
1%
-%
1%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
a
-%
13%
15%
-%
12%
16%
18%
4%
11%
92%
8%
45%
55%
50%
50%
T-Mobile
15
5
2
-
1
-
-
1
1
4
14
1
6
9
7
8
1%
2%
1%
-%
1%
-%
-%
*%
1%
2%
1%
*%
*%
1%
1%
1%
c
35%
12%
-%
8%
-%
-%
4%
5%
25%
92%
8%
40%
60%
47%
53%
Post Office
15
2
6
2
-
1
-
1
-
1
14
1
7
8
9
6
1%
1%
2%
1%
-%
1%
-%
1%
-%
1%
1%
1%
1%
1%
1%
1%
d
10%
43%
16%
-%
10%
-%
6%
-%
8%
90%
10%
47%
53%
61%
39%
Tesco.net
12
-
2
3
1
2
2
1
-
2
11
2
8
4
7
5
1%
-%
1%
1%
1%
1%
1%
*%
-%
1%
1%
1%
1%
1%
1%
1%
-%
12%
20%
9%
14%
15%
4%
-%
17%
85%
15%
65%
35%
58%
42%
Other
63
1
11
6
4
7
4
10
3
7
52
11
34
29
47
16
3%
*%
4%
3%
3%
5%
2%
5%
3%
3%
3%
4%
3%
4%
4%
2%
a
a
a
a
o
2%
18%
9%
7%
12%
7%
15%
4%
11%
83%
17%
54%
46%
74%
26%
TOTAL BT
582
95
92
67
24
23
57
54
21
48
449
133
378
203
409
173
28%
34%
31%
35%
17%
14%
31%
30%
25%
21%
25%
47%
29%
27%
32%
22%
dehi
dei
dehi
dei
dei
e
j
o
16%
16%
12%
4%
4%
10%
9%
4%
8%
77%
23%
65%
35%
70%
30%
Don't know
98
10
9
5
9
7
20
9
4
10
86
11
47
50
54
44
5%
4%
3%
3%
6%
4%
11%
5%
5%
4%
5%
4%
4%
7%
4%
5%
abcei
l
10%
9%
5%
9%
7%
20%
10%
4%
10%
88%
12%
48%
51%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
General surfing/ browsing the
internet
1835
908
927
327
376
689
443
232
190
213
428
541
596
312
384
1532
164
92
47
86%
88%
84%
88%
88%
86%
84%
78%
84%
85%
92%
90%
89%
83%
80%
86%
87%
91%
84%
b
g
ghi
mn
mn
or
49%
51%
18%
20%
38%
24%
13%
10%
12%
23%
29%
32%
17%
21%
83%
9%
5%
3%
Sending and receiving e-mail
1751
861
890
310
350
673
418
209
171
214
426
531
580
298
341
1458
167
84
42
82%
84%
81%
83%
82%
84%
79%
71%
76%
86%
92%
88%
87%
79%
71%
82%
88%
84%
75%
f
gh
ghi
mn
mn
n
r
or
r
49%
51%
18%
20%
38%
24%
12%
10%
12%
24%
30%
33%
17%
19%
83%
10%
5%
2%
Purchasing goods/services/ tickets
etc.
1355
653
702
231
285
538
301
146
132
157
359
426
458
224
247
1124
123
71
38
64%
63%
64%
62%
67%
67%
57%
49%
59%
63%
77%
71%
68%
60%
51%
63%
65%
71%
68%
f
f
g
g
ghi
mn
mn
n
o
48%
52%
17%
21%
40%
22%
11%
10%
12%
26%
31%
34%
17%
18%
83%
9%
5%
3%
Banking
1224
634
591
199
281
493
251
120
113
142
343
409
424
195
195
1024
109
63
28
57%
62%
54%
53%
66%
61%
47%
41%
50%
57%
74%
68%
63%
52%
40%
57%
57%
63%
51%
b
cf
cf
g
g
ghi
mn
mn
n
r
r
52%
48%
16%
23%
40%
20%
10%
9%
12%
28%
33%
35%
16%
16%
84%
9%
5%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
1143
511
632
277
289
428
149
140
120
127
280
337
374
193
238
953
97
61
31
54%
50%
57%
74%
68%
53%
28%
47%
53%
51%
60%
56%
56%
52%
49%
53%
52%
61%
55%
a
ef
ef
f
gi
n
n
op
45%
55%
24%
25%
37%
13%
12%
10%
11%
25%
30%
33%
17%
21%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
959
455
504
238
248
332
141
112
99
99
230
279
317
155
206
810
81
45
24
45%
44%
46%
64%
58%
41%
27%
38%
44%
40%
50%
46%
47%
41%
43%
45%
43%
44%
42%
ef
ef
f
gi
47%
53%
25%
26%
35%
15%
12%
10%
10%
24%
29%
33%
16%
22%
84%
8%
5%
2%
Finding/ downloading information for
work/ business
894
494
400
144
207
399
144
68
75
106
298
342
299
134
118
764
63
48
19
42%
48%
36%
39%
49%
50%
27%
23%
33%
42%
64%
57%
45%
36%
24%
43%
33%
48%
34%
b
f
cf
cf
g
g
ghi
lmn
mn
n
pr
pr
55%
45%
16%
23%
45%
16%
8%
8%
12%
33%
38%
33%
15%
13%
85%
7%
5%
2%
Watching short video clips (e.g.
YouTube, Dailymotion)
805
438
367
204
202
291
107
88
73
83
206
237
273
132
163
691
58
34
22
38%
43%
33%
55%
47%
36%
20%
30%
33%
33%
44%
39%
41%
35%
34%
39%
31%
34%
39%
b
ef
ef
f
ghi
n
p
p
54%
46%
25%
25%
36%
13%
11%
9%
10%
26%
29%
34%
16%
20%
86%
7%
4%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
770
401
368
183
177
269
141
81
58
79
222
250
260
122
138
646
62
40
21
36%
39%
33%
49%
41%
33%
27%
27%
26%
32%
48%
42%
39%
33%
29%
36%
33%
40%
38%
b
def
ef
f
ghi
mn
mn
52%
48%
24%
23%
35%
18%
11%
8%
10%
29%
32%
34%
16%
18%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
To find information on health related
issues e.g. NHS Direct/ NHS 24
758
348
411
116
163
298
181
79
71
97
217
261
255
100
142
645
58
39
16
36%
34%
37%
31%
38%
37%
34%
27%
31%
39%
47%
43%
38%
27%
30%
36%
31%
39%
29%
c
g
ghi
mn
mn
r
r
46%
54%
15%
21%
39%
24%
10%
9%
13%
29%
34%
34%
13%
19%
85%
8%
5%
2%
Playing games online/ interactively
741
397
344
199
190
258
94
109
69
84
159
183
227
146
184
629
66
32
14
35%
39%
31%
53%
45%
32%
18%
37%
31%
34%
34%
30%
34%
39%
38%
35%
35%
32%
25%
b
def
ef
f
k
k
r
r
54%
46%
27%
26%
35%
13%
15%
9%
11%
21%
25%
31%
20%
25%
85%
9%
4%
2%
Downloading music files
695
382
313
186
187
248
74
76
49
59
181
214
233
114
132
581
67
27
20
33%
37%
28%
50%
44%
31%
14%
26%
22%
24%
39%
36%
35%
31%
27%
32%
36%
26%
36%
b
ef
ef
f
ghi
n
n
q
q
55%
45%
27%
27%
36%
11%
11%
7%
9%
26%
31%
34%
16%
19%
84%
10%
4%
3%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
690
352
338
93
138
284
174
66
67
80
228
265
219
86
119
599
45
35
11
32%
34%
31%
25%
32%
35%
33%
22%
30%
32%
49%
44%
33%
23%
25%
33%
24%
35%
19%
c
c
c
g
ghi
lmn
mn
pr
pr
51%
49%
14%
20%
41%
25%
10%
10%
12%
33%
38%
32%
13%
17%
87%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Accessing news
643
341
302
129
132
260
122
57
57
72
187
223
222
101
96
553
53
27
11
30%
33%
27%
35%
31%
32%
23%
19%
25%
29%
40%
37%
33%
27%
20%
31%
28%
27%
19%
b
f
f
f
g
ghi
mn
mn
n
r
r
r
53%
47%
20%
21%
40%
19%
9%
9%
11%
29%
35%
34%
16%
15%
86%
8%
4%
2%
Finding/ downloading information for
school/ college/ university/
homework
615
295
320
174
128
255
58
73
49
57
177
241
198
76
100
526
45
28
16
29%
29%
29%
47%
30%
32%
11%
25%
22%
23%
38%
40%
30%
20%
21%
29%
24%
28%
29%
def
f
f
ghi
lmn
mn
p
48%
52%
28%
21%
41%
9%
12%
8%
9%
29%
39%
32%
12%
16%
86%
7%
5%
3%
Making voice calls using a VoIP
service e.g. Skype
583
298
285
133
148
201
102
59
56
60
161
213
191
77
101
503
48
21
12
27%
29%
26%
36%
35%
25%
19%
20%
25%
24%
35%
36%
28%
21%
21%
28%
25%
20%
22%
ef
ef
f
ghi
lmn
mn
qr
51%
49%
23%
25%
34%
18%
10%
10%
10%
28%
37%
33%
13%
17%
86%
8%
4%
2%
Trading/ auctions
508
296
212
90
120
213
85
49
50
58
150
151
159
95
103
437
34
29
8
24%
29%
19%
24%
28%
26%
16%
17%
22%
23%
32%
25%
24%
25%
21%
24%
18%
29%
15%
b
f
f
f
ghi
pr
pr
58%
42%
18%
24%
42%
17%
10%
10%
11%
29%
30%
31%
19%
20%
86%
7%
6%
2%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
465
240
225
124
115
166
59
46
45
46
137
144
160
75
85
391
34
23
16
22%
23%
20%
33%
27%
21%
11%
16%
20%
18%
30%
24%
24%
20%
18%
22%
18%
23%
30%
ef
ef
f
ghi
n
n
op
52%
48%
27%
25%
36%
13%
10%
10%
10%
29%
31%
34%
16%
18%
84%
7%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Listening to radio
412
228
184
104
92
150
66
47
25
44
122
138
130
64
80
352
34
18
8
19%
22%
17%
28%
22%
19%
12%
16%
11%
17%
26%
23%
19%
17%
17%
20%
18%
18%
14%
b
def
f
f
h
ghi
mn
r
55%
45%
25%
22%
37%
16%
11%
6%
11%
30%
33%
32%
16%
19%
85%
8%
4%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
404
239
165
106
97
147
54
43
40
41
107
135
132
63
74
347
28
19
10
19%
23%
15%
28%
23%
18%
10%
15%
18%
16%
23%
23%
20%
17%
15%
19%
15%
19%
18%
b
ef
f
f
gi
mn
59%
41%
26%
24%
36%
13%
11%
10%
10%
26%
34%
33%
15%
18%
86%
7%
5%
2%
Using Twitter (browsing/ reading
site)
385
202
183
123
112
126
25
40
28
42
100
112
143
59
70
320
32
21
11
18%
20%
17%
33%
26%
16%
5%
14%
12%
17%
22%
19%
21%
16%
15%
18%
17%
21%
20%
def
ef
f
gh
mn
53%
47%
32%
29%
33%
6%
10%
7%
11%
26%
29%
37%
15%
18%
83%
8%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. Vimeo, South Park Studios)
345
207
138
95
90
122
37
43
23
35
89
109
114
58
64
299
19
17
9
16%
20%
13%
26%
21%
15%
7%
15%
10%
14%
19%
18%
17%
15%
13%
17%
10%
17%
17%
b
ef
ef
f
h
n
p
p
p
60%
40%
28%
26%
36%
11%
12%
7%
10%
26%
32%
33%
17%
18%
87%
6%
5%
3%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
LoveFilm Instant)
267
166
101
76
82
83
25
23
16
34
75
90
84
42
50
229
15
15
8
13%
16%
9%
20%
19%
10%
5%
8%
7%
14%
16%
15%
13%
11%
10%
13%
8%
15%
14%
b
ef
ef
f
gh
gh
n
p
p
p
62%
38%
29%
31%
31%
9%
9%
6%
13%
28%
34%
32%
16%
19%
86%
6%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Using Twitter (account holder,
posting on site)
248
140
108
96
70
70
12
25
11
31
61
75
91
37
46
208
19
12
8
12%
14%
10%
26%
16%
9%
2%
8%
5%
12%
13%
12%
14%
10%
9%
12%
10%
12%
15%
b
def
ef
f
h
h
n
57%
43%
39%
28%
28%
5%
10%
5%
12%
24%
30%
37%
15%
18%
84%
8%
5%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
230
161
69
83
58
74
15
32
17
22
61
68
68
35
58
201
15
10
4
11%
16%
6%
22%
14%
9%
3%
11%
7%
9%
13%
11%
10%
9%
12%
11%
8%
10%
8%
b
def
ef
f
h
r
70%
30%
36%
25%
32%
7%
14%
7%
9%
27%
30%
30%
15%
25%
87%
6%
4%
2%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
166
105
61
49
47
61
9
29
10
24
31
45
52
23
46
139
16
8
3
8%
10%
6%
13%
11%
8%
2%
10%
5%
9%
7%
7%
8%
6%
10%
8%
8%
8%
6%
b
ef
ef
f
h
h
63%
37%
30%
29%
37%
5%
17%
6%
14%
19%
27%
31%
14%
28%
84%
9%
5%
2%
Real time gambling
134
92
42
39
45
39
11
20
12
15
37
35
34
26
38
109
17
5
4
6%
9%
4%
10%
11%
5%
2%
7%
6%
6%
8%
6%
5%
7%
8%
6%
9%
5%
7%
b
ef
ef
f
69%
31%
29%
34%
29%
8%
15%
9%
11%
28%
26%
26%
20%
29%
81%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
112
77
36
37
28
42
6
14
9
14
26
33
32
16
30
96
11
4
1
5%
7%
3%
10%
6%
5%
1%
5%
4%
6%
6%
6%
5%
4%
6%
5%
6%
4%
2%
b
ef
f
f
r
r
68%
32%
33%
25%
37%
5%
13%
8%
13%
23%
30%
29%
14%
27%
86%
9%
4%
1%
Other
18
12
6
1
3
6
8
6
2
3
3
4
2
2
10
16
1
1
1
1%
1%
1%
*%
1%
1%
2%
2%
1%
1%
1%
1%
*%
1%
2%
1%
*%
1%
1%
l
65%
35%
8%
16%
31%
44%
31%
13%
14%
17%
22%
11%
13%
54%
89%
3%
4%
4%
None of these
47
17
30
2
3
24
19
11
3
6
3
5
14
8
20
41
4
1
1
2%
2%
3%
*%
1%
3%
4%
4%
2%
2%
1%
1%
2%
2%
4%
2%
2%
1%
2%
cd
cd
j
kl
36%
64%
4%
5%
51%
40%
24%
7%
13%
7%
11%
30%
16%
43%
87%
9%
2%
2%
Don't know
3
3
*
1
-
2
-
*
1
-
-
-
-
2
1
3
-
*
-
*%
*%
*%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
1%
*%
*%
-%
*%
-%
98%
2%
35%
-%
65%
-%
2%
33%
-%
-%
-%
-%
67%
33%
98%
-%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
General surfing/ browsing the internet
1835
233
269
182
124
154
151
153
69
199
1590
246
1183
651
1138
697
86%
80%
91%
93%
83%
91%
81%
85%
85%
83%
86%
87%
88%
83%
87%
84%
adfi
adfghi
adfhi
m
o
13%
15%
10%
7%
8%
8%
8%
4%
11%
87%
13%
64%
35%
62%
38%
Sending and receiving e-mail
1751
243
267
174
120
122
140
143
61
189
1511
240
1142
608
1076
675
82%
84%
90%
89%
80%
72%
75%
79%
75%
79%
82%
86%
85%
77%
83%
81%
efh
defghi
defghi
m
14%
15%
10%
7%
7%
8%
8%
3%
11%
86%
14%
65%
35%
61%
39%
Purchasing goods/services/ tickets etc.
1355
156
212
141
96
88
108
131
50
143
1170
185
909
446
848
507
64%
54%
72%
72%
64%
52%
58%
72%
62%
60%
63%
66%
67%
57%
65%
61%
aefhi
aefhi
ae
aefhi
m
11%
16%
10%
7%
6%
8%
10%
4%
11%
86%
14%
67%
33%
63%
37%
Banking
1224
159
184
131
80
82
94
105
51
138
1078
147
875
349
760
465
57%
55%
62%
67%
54%
49%
51%
58%
62%
58%
58%
52%
65%
44%
58%
56%
ef
adef
ef
k
m
13%
15%
11%
7%
7%
8%
9%
4%
11%
88%
12%
72%
28%
62%
38%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
1143
119
170
119
86
74
95
99
46
145
991
151
781
362
686
457
54%
41%
57%
61%
58%
44%
51%
55%
56%
61%
54%
54%
58%
46%
53%
55%
ae
ae
ae
a
ae
ae
ae
m
10%
15%
10%
8%
6%
8%
9%
4%
13%
87%
13%
68%
32%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
959
138
147
93
75
50
67
86
35
119
838
121
648
311
580
379
45%
47%
50%
47%
50%
30%
36%
48%
43%
50%
45%
43%
48%
40%
45%
46%
ef
ef
ef
ef
ef
e
ef
m
14%
15%
10%
8%
5%
7%
9%
4%
12%
87%
13%
68%
32%
61%
39%
Finding/ downloading information for work/
business
894
131
148
79
61
52
71
72
34
117
776
118
713
181
563
331
42%
45%
50%
40%
40%
31%
38%
40%
42%
49%
42%
42%
53%
23%
43%
40%
e
efg
e
ef
m
15%
17%
9%
7%
6%
8%
8%
4%
13%
87%
13%
80%
20%
63%
37%
Watching short video clips (e.g. YouTube,
Dailymotion)
805
137
126
82
61
31
52
84
22
97
713
92
567
238
457
348
38%
47%
43%
42%
41%
18%
28%
47%
26%
41%
39%
33%
42%
30%
35%
42%
efh
efh
efh
efh
e
efh
efh
k
m
n
17%
16%
10%
8%
4%
6%
10%
3%
12%
89%
11%
70%
30%
57%
43%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
770
77
138
85
60
40
58
75
26
86
679
91
535
235
476
293
36%
26%
47%
43%
40%
24%
31%
41%
32%
36%
37%
32%
40%
30%
37%
35%
aefhi
aefh
ae
aef
ae
m
10%
18%
11%
8%
5%
8%
10%
3%
11%
88%
12%
70%
30%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
To find information on health related
issues e.g. NHS Direct/ NHS 24
758
102
131
70
67
49
47
60
36
82
662
97
515
243
471
287
36%
35%
44%
35%
44%
29%
26%
34%
44%
34%
36%
34%
38%
31%
36%
35%
f
efg
f
efgi
efg
m
13%
17%
9%
9%
6%
6%
8%
5%
11%
87%
13%
68%
32%
62%
38%
Playing games online/ interactively
741
91
102
77
70
60
60
61
34
74
648
93
499
241
426
315
35%
31%
35%
39%
46%
36%
32%
34%
42%
31%
35%
33%
37%
31%
33%
38%
abefgi
ai
m
n
12%
14%
10%
9%
8%
8%
8%
5%
10%
87%
13%
67%
33%
57%
43%
Downloading music files
695
91
92
80
56
50
45
65
28
74
615
80
489
206
404
291
33%
31%
31%
41%
37%
30%
24%
36%
34%
31%
33%
29%
36%
26%
31%
35%
bef
f
f
f
m
13%
13%
11%
8%
7%
7%
9%
4%
11%
88%
12%
70%
30%
58%
42%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
690
100
129
87
54
23
35
65
25
81
597
93
491
198
439
251
32%
34%
44%
44%
36%
14%
19%
36%
31%
34%
32%
33%
36%
25%
34%
30%
ef
efh
aefhi
ef
ef
ef
ef
m
14%
19%
13%
8%
3%
5%
9%
4%
12%
86%
14%
71%
29%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Accessing news
643
100
104
60
43
24
62
67
21
73
553
90
462
181
369
274
30%
35%
35%
30%
29%
14%
33%
37%
26%
31%
30%
32%
34%
23%
28%
33%
e
e
e
e
e
eh
e
e
m
n
16%
16%
9%
7%
4%
10%
10%
3%
11%
86%
14%
72%
28%
57%
43%
Finding/ downloading information for
school/ college/ university/ homework
615
96
124
43
47
27
41
52
21
76
537
78
404
211
381
234
29%
33%
42%
22%
31%
16%
22%
29%
25%
32%
29%
28%
30%
27%
29%
28%
cef
cdefghi
cef
e
e
cef
16%
20%
7%
8%
4%
7%
9%
3%
12%
87%
13%
66%
34%
62%
38%
Making voice calls using a VoIP service
e.g. Skype
583
131
89
55
43
24
39
43
17
62
516
67
404
180
326
258
27%
45%
30%
28%
29%
14%
21%
24%
21%
26%
28%
24%
30%
23%
25%
31%
bcdefghi
ef
e
e
e
e
m
n
23%
15%
9%
7%
4%
7%
7%
3%
11%
88%
12%
69%
31%
56%
44%
Trading/ auctions
508
56
57
62
50
26
42
56
24
63
441
67
369
139
303
205
24%
19%
19%
32%
33%
15%
23%
31%
29%
26%
24%
24%
27%
18%
23%
25%
abe
abef
abe
abe
e
m
11%
11%
12%
10%
5%
8%
11%
5%
12%
87%
13%
73%
27%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
465
55
87
42
41
19
34
41
16
57
406
59
332
133
274
191
22%
19%
30%
22%
27%
11%
18%
23%
19%
24%
22%
21%
25%
17%
21%
23%
e
aefh
e
aef
e
e
e
m
12%
19%
9%
9%
4%
7%
9%
3%
12%
87%
13%
71%
29%
59%
41%
Listening to radio
412
56
63
49
36
21
29
33
13
51
355
57
286
126
240
172
19%
19%
21%
25%
24%
13%
16%
19%
16%
21%
19%
20%
21%
16%
18%
21%
e
efh
efh
e
m
14%
15%
12%
9%
5%
7%
8%
3%
12%
86%
14%
69%
31%
58%
42%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
404
49
77
43
33
20
25
32
17
52
366
38
289
115
234
170
19%
17%
26%
22%
22%
12%
14%
18%
21%
22%
20%
14%
21%
15%
18%
20%
aefg
ef
ef
e
ef
k
m
12%
19%
11%
8%
5%
6%
8%
4%
13%
91%
9%
72%
28%
58%
42%
Using Twitter (browsing/ reading site)
385
53
59
30
22
26
26
36
23
46
338
47
272
113
215
170
18%
18%
20%
15%
15%
15%
14%
20%
28%
19%
18%
17%
20%
14%
17%
20%
acdef
m
n
14%
15%
8%
6%
7%
7%
9%
6%
12%
88%
12%
71%
29%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. Vimeo, South Park
Studios)
345
46
66
39
29
15
19
23
11
50
307
37
246
99
199
146
16%
16%
22%
20%
19%
9%
10%
13%
13%
21%
17%
13%
18%
13%
15%
18%
e
efgh
ef
ef
efg
m
13%
19%
11%
8%
4%
6%
7%
3%
15%
89%
11%
71%
29%
58%
42%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, LoveFilm
Instant)
267
43
46
25
25
7
20
16
9
37
240
27
207
59
143
123
13%
15%
15%
13%
17%
4%
11%
9%
11%
16%
13%
10%
15%
8%
11%
15%
e
eg
e
eg
e
e
eg
m
n
16%
17%
9%
9%
3%
8%
6%
3%
14%
90%
10%
78%
22%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Using Twitter (account holder, posting on
site)
248
33
37
22
18
8
19
24
16
31
218
29
174
74
135
113
12%
12%
13%
11%
12%
5%
10%
13%
20%
13%
12%
10%
13%
9%
10%
14%
e
e
e
e
e
acdef
e
m
n
14%
15%
9%
7%
3%
8%
10%
6%
12%
88%
12%
70%
30%
55%
45%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
230
28
29
24
22
22
11
19
11
35
209
21
168
62
121
109
11%
10%
10%
12%
15%
13%
6%
10%
13%
15%
11%
7%
12%
8%
9%
13%
f
f
f
f
f
k
m
n
12%
12%
11%
9%
9%
5%
8%
5%
15%
91%
9%
73%
27%
53%
47%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
166
35
13
18
14
7
10
12
10
21
150
16
114
52
87
79
8%
12%
5%
9%
9%
4%
5%
6%
12%
9%
8%
6%
8%
7%
7%
9%
befg
e
bef
n
21%
8%
11%
8%
4%
6%
7%
6%
12%
90%
10%
69%
31%
53%
47%
Real time gambling
134
14
9
14
11
13
7
5
14
23
121
13
102
32
60
74
6%
5%
3%
7%
7%
8%
4%
3%
17%
9%
7%
5%
8%
4%
5%
9%
g
abcdefgi
bfg
m
n
10%
7%
11%
8%
9%
5%
4%
10%
17%
90%
10%
76%
24%
45%
55%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
112
11
17
9
12
3
7
13
6
18
103
9
85
27
59
53
5%
4%
6%
4%
8%
2%
4%
7%
7%
7%
6%
3%
6%
3%
5%
6%
e
e
e
e
m
10%
15%
8%
11%
3%
6%
11%
5%
16%
92%
8%
76%
24%
52%
48%
Other
18
1
4
-
1
2
3
1
*
4
14
4
4
14
9
9
1%
*%
1%
-%
1%
1%
1%
*%
*%
2%
1%
1%
*%
2%
1%
1%
l
5%
21%
-%
6%
14%
15%
4%
2%
22%
80%
20%
25%
75%
49%
51%
None of these
47
9
6
4
5
7
2
1
2
5
43
4
25
22
27
20
2%
3%
2%
2%
3%
4%
1%
*%
2%
2%
2%
2%
2%
3%
2%
2%
g
g
g
19%
13%
9%
11%
14%
5%
2%
4%
11%
91%
9%
52%
48%
58%
42%
Don't know
3
-
-
-
-
-
1
-
-
2
3
*
2
1
2
1
*%
-%
-%
-%
-%
-%
1%
-%
-%
1%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
30%
-%
-%
68%
98%
2%
65%
35%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
General surfing/ browsing the
internet
1656
833
823
301
344
626
385
204
169
197
392
487
539
288
340
1381
152
81
42
78%
81%
75%
81%
81%
78%
73%
69%
75%
79%
85%
81%
80%
77%
71%
77%
80%
80%
76%
b
f
f
f
g
gh
n
n
n
50%
50%
18%
21%
38%
23%
12%
10%
12%
24%
29%
33%
17%
21%
83%
9%
5%
3%
Sending and receiving e-mail
1523
756
767
270
311
580
362
172
143
192
391
482
515
256
270
1280
137
71
34
71%
73%
69%
72%
73%
72%
68%
58%
64%
76%
84%
80%
77%
68%
56%
72%
72%
70%
62%
b
gh
ghi
mn
mn
n
r
r
r
50%
50%
18%
20%
38%
24%
11%
9%
13%
26%
32%
34%
17%
18%
84%
9%
5%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
975
426
549
245
246
364
120
123
104
108
239
281
320
164
209
819
79
51
26
46%
41%
50%
66%
58%
45%
23%
42%
46%
43%
51%
47%
48%
44%
43%
46%
42%
51%
47%
a
def
ef
f
gi
p
44%
56%
25%
25%
37%
12%
13%
11%
11%
24%
29%
33%
17%
21%
84%
8%
5%
3%
Banking
948
487
461
144
223
390
191
86
87
114
275
332
315
152
149
799
77
51
21
44%
47%
42%
39%
52%
48%
36%
29%
39%
45%
59%
55%
47%
40%
31%
45%
41%
51%
39%
b
cf
cf
g
g
ghi
lmn
mn
n
r
pr
51%
49%
15%
24%
41%
20%
9%
9%
12%
29%
35%
33%
16%
16%
84%
8%
5%
2%
Purchasing goods/services/ tickets
etc.
743
355
388
118
161
306
158
73
71
93
225
264
235
118
125
631
53
41
18
35%
34%
35%
32%
38%
38%
30%
25%
32%
37%
49%
44%
35%
31%
26%
35%
28%
41%
32%
f
cf
g
ghi
lmn
n
p
pr
48%
52%
16%
22%
41%
21%
10%
10%
13%
30%
36%
32%
16%
17%
85%
7%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
680
325
355
178
177
225
100
79
70
68
162
203
222
108
147
589
42
33
17
32%
32%
32%
48%
41%
28%
19%
27%
31%
27%
35%
34%
33%
29%
30%
33%
22%
32%
30%
ef
ef
f
gi
p
p
p
48%
52%
26%
26%
33%
15%
12%
10%
10%
24%
30%
33%
16%
22%
87%
6%
5%
2%
Finding/ downloading information for
work/ business
621
352
269
104
151
268
98
45
48
70
213
253
205
88
75
544
34
32
12
29%
34%
24%
28%
35%
33%
19%
15%
21%
28%
46%
42%
31%
24%
15%
30%
18%
32%
21%
b
f
cf
f
g
ghi
lmn
mn
n
pr
pr
57%
43%
17%
24%
43%
16%
7%
8%
11%
34%
41%
33%
14%
12%
88%
5%
5%
2%
Watching short video clips (e.g.
YouTube, Dailymotion)
536
317
219
150
147
177
62
57
47
54
141
162
171
84
118
474
26
21
15
25%
31%
20%
40%
34%
22%
12%
19%
21%
22%
30%
27%
26%
22%
24%
27%
14%
20%
27%
b
ef
ef
f
ghi
pq
p
p
59%
41%
28%
27%
33%
12%
11%
9%
10%
26%
30%
32%
16%
22%
89%
5%
4%
3%
Playing games online/ interactively
479
267
211
135
119
164
60
78
46
63
91
107
139
103
129
412
36
21
9
22%
26%
19%
36%
28%
20%
11%
26%
21%
25%
20%
18%
21%
27%
27%
23%
19%
21%
16%
b
def
ef
f
j
kl
kl
r
56%
44%
28%
25%
34%
13%
16%
10%
13%
19%
22%
29%
22%
27%
86%
8%
4%
2%
Accessing news
454
249
205
89
86
193
87
43
36
52
132
174
148
63
68
397
30
20
7
21%
24%
19%
24%
20%
24%
16%
15%
16%
21%
28%
29%
22%
17%
14%
22%
16%
20%
13%
b
f
f
ghi
lmn
mn
pr
r
55%
45%
20%
19%
42%
19%
9%
8%
11%
29%
38%
33%
14%
15%
87%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go)
439
242
197
116
116
147
61
50
43
41
123
141
139
69
91
371
33
23
12
21%
24%
18%
31%
27%
18%
11%
17%
19%
16%
27%
23%
21%
18%
19%
21%
17%
23%
22%
b
ef
ef
f
ghi
55%
45%
26%
26%
33%
14%
11%
10%
9%
28%
32%
32%
16%
21%
84%
8%
5%
3%
Finding/ downloading information for
school/ college/ university/
homework
387
192
195
124
80
155
29
49
32
40
103
161
129
44
53
332
28
18
10
18%
19%
18%
33%
19%
19%
6%
17%
14%
16%
22%
27%
19%
12%
11%
19%
15%
18%
18%
def
f
f
hi
lmn
mn
50%
50%
32%
21%
40%
8%
13%
8%
10%
27%
42%
33%
11%
14%
86%
7%
5%
3%
Downloading music files
359
210
149
116
102
108
33
40
24
31
79
109
108
62
79
301
31
15
11
17%
20%
14%
31%
24%
13%
6%
14%
11%
12%
17%
18%
16%
17%
16%
17%
16%
15%
20%
b
def
ef
f
h
58%
42%
32%
28%
30%
9%
11%
7%
9%
22%
30%
30%
17%
22%
84%
9%
4%
3%
Making voice calls using a VoIP
service e.g. Skype
304
156
148
78
81
94
51
34
36
32
66
111
84
50
58
262
25
11
6
14%
15%
13%
21%
19%
12%
10%
12%
16%
13%
14%
19%
12%
13%
12%
15%
13%
11%
11%
ef
ef
lmn
51%
49%
26%
27%
31%
17%
11%
12%
11%
22%
37%
28%
17%
19%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Using Twitter (browsing/ reading
site)
265
140
125
91
73
82
18
28
20
32
67
74
103
38
50
226
18
13
8
12%
14%
11%
25%
17%
10%
3%
10%
9%
13%
14%
12%
15%
10%
10%
13%
10%
13%
14%
def
ef
f
g
mn
53%
47%
34%
28%
31%
7%
11%
8%
12%
25%
28%
39%
14%
19%
85%
7%
5%
3%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
262
134
128
41
52
97
71
23
24
34
82
105
75
33
48
227
17
15
3
12%
13%
12%
11%
12%
12%
14%
8%
11%
13%
18%
18%
11%
9%
10%
13%
9%
15%
6%
g
gh
lmn
r
pr
51%
49%
16%
20%
37%
27%
9%
9%
13%
31%
40%
29%
13%
18%
87%
6%
6%
1%
Trading/ auctions
256
152
104
54
53
114
35
22
28
35
70
69
69
57
61
227
11
14
4
12%
15%
9%
15%
12%
14%
7%
7%
12%
14%
15%
11%
10%
15%
13%
13%
6%
14%
8%
b
f
f
f
g
g
l
pr
pr
59%
41%
21%
21%
45%
14%
8%
11%
14%
27%
27%
27%
22%
24%
89%
4%
6%
2%
To find information on health related
issues e.g. NHS Direct/ NHS 24
256
116
140
46
59
86
66
31
32
32
63
79
80
31
66
223
15
13
5
12%
11%
13%
12%
14%
11%
12%
11%
14%
13%
14%
13%
12%
8%
14%
12%
8%
13%
8%
m
m
m
pr
p
45%
55%
18%
23%
34%
26%
12%
13%
12%
25%
31%
31%
12%
26%
87%
6%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
242
128
114
68
65
85
24
29
25
23
65
78
82
33
49
205
16
12
10
11%
12%
10%
18%
15%
11%
5%
10%
11%
9%
14%
13%
12%
9%
10%
11%
8%
12%
18%
ef
ef
f
m
opq
53%
47%
28%
27%
35%
10%
12%
10%
9%
27%
32%
34%
14%
20%
85%
6%
5%
4%
Listening to radio
240
131
110
63
56
77
45
25
12
28
75
85
72
37
47
202
22
11
5
11%
13%
10%
17%
13%
10%
8%
9%
5%
11%
16%
14%
11%
10%
10%
11%
12%
11%
8%
b
ef
f
h
gh
mn
54%
46%
26%
23%
32%
19%
11%
5%
12%
31%
35%
30%
15%
20%
84%
9%
5%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
221
132
88
71
55
70
25
21
21
28
58
73
73
31
43
190
15
10
5
10%
13%
8%
19%
13%
9%
5%
7%
9%
11%
13%
12%
11%
8%
9%
11%
8%
10%
9%
b
def
ef
f
g
m
60%
40%
32%
25%
32%
11%
10%
10%
13%
26%
33%
33%
14%
20%
86%
7%
5%
2%
Using Twitter (account holder,
posting on site)
166
98
68
70
49
38
9
19
10
21
30
47
62
28
30
142
11
8
6
8%
10%
6%
19%
11%
5%
2%
6%
5%
8%
6%
8%
9%
7%
6%
8%
6%
8%
10%
b
def
ef
f
p
59%
41%
42%
29%
23%
5%
11%
6%
12%
18%
28%
37%
17%
18%
85%
7%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. Vimeo, South Park Studios)
164
104
60
53
46
51
14
22
11
18
34
46
53
25
40
142
9
8
6
8%
10%
5%
14%
11%
6%
3%
7%
5%
7%
7%
8%
8%
7%
8%
8%
5%
8%
10%
b
ef
ef
f
p
64%
36%
32%
28%
31%
9%
13%
7%
11%
21%
28%
32%
15%
25%
86%
5%
5%
3%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
LoveFilm Instant)
142
88
53
46
48
40
7
14
11
20
34
44
40
25
32
123
6
9
4
7%
9%
5%
12%
11%
5%
1%
5%
5%
8%
7%
7%
6%
7%
7%
7%
3%
9%
7%
b
ef
ef
f
p
p
p
62%
38%
33%
34%
28%
5%
10%
8%
14%
24%
31%
28%
18%
23%
87%
4%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
115
83
32
44
34
32
6
15
7
13
31
35
31
18
32
101
7
5
2
5%
8%
3%
12%
8%
4%
1%
5%
3%
5%
7%
6%
5%
5%
7%
6%
4%
5%
3%
b
ef
ef
f
r
72%
28%
38%
29%
27%
6%
13%
6%
11%
27%
30%
26%
15%
28%
88%
6%
5%
1%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
86
56
31
27
27
26
6
14
6
13
11
21
27
11
27
74
7
4
1
4%
5%
3%
7%
6%
3%
1%
5%
3%
5%
2%
4%
4%
3%
6%
4%
4%
4%
3%
b
ef
ef
f
64%
36%
31%
31%
31%
7%
16%
7%
15%
12%
24%
32%
13%
31%
86%
8%
4%
2%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
59
43
16
23
18
17
1
6
5
9
14
19
15
7
18
53
4
1
*
3%
4%
1%
6%
4%
2%
*%
2%
2%
3%
3%
3%
2%
2%
4%
3%
2%
1%
1%
b
ef
ef
f
r
73%
27%
40%
30%
28%
2%
10%
9%
15%
23%
32%
25%
12%
31%
90%
7%
3%
1%
Real time gambling
51
34
17
13
17
15
6
9
6
5
13
13
13
10
15
39
8
2
2
2%
3%
2%
3%
4%
2%
1%
3%
2%
2%
3%
2%
2%
3%
3%
2%
4%
2%
4%
b
f
ef
o
67%
33%
25%
34%
28%
12%
17%
11%
9%
26%
25%
26%
19%
30%
76%
16%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Other
12
9
3
1
3
3
5
5
2
1
*
2
-
1
8
11
*
*
*
1%
1%
*%
*%
1%
*%
1%
2%
1%
*%
*%
*%
-%
*%
2%
1%
*%
*%
1%
b
j
klm
78%
22%
11%
25%
23%
42%
45%
20%
11%
3%
19%
-%
11%
69%
91%
4%
2%
3%
None of these
93
31
62
6
8
37
43
24
12
8
9
13
24
13
40
80
7
3
3
4%
3%
6%
1%
2%
5%
8%
8%
5%
3%
2%
2%
4%
4%
8%
4%
4%
3%
5%
a
cd
cde
ij
j
klm
33%
67%
6%
8%
39%
46%
26%
13%
9%
10%
14%
26%
15%
43%
86%
8%
3%
3%
Don't know
3
3
*
1
-
2
-
*
1
-
-
-
-
2
1
3
-
*
-
*%
*%
*%
*%
-%
*%
-%
*%
*%
-%
-%
-%
-%
1%
*%
*%
-%
*%
-%
98%
2%
35%
-%
65%
-%
2%
33%
-%
-%
-%
-%
67%
33%
98%
-%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
General surfing/ browsing the internet
1656
217
249
166
102
135
131
144
62
175
1440
216
1081
574
1030
626
78%
75%
84%
85%
68%
80%
71%
80%
76%
73%
78%
77%
80%
73%
79%
75%
adfhi
adfhi
df
df
m
13%
15%
10%
6%
8%
8%
9%
4%
11%
87%
13%
65%
35%
62%
38%
Sending and receiving e-mail
1523
224
249
168
92
86
125
136
45
155
1311
212
1014
509
952
571
71%
77%
84%
85%
62%
51%
67%
76%
56%
65%
71%
76%
75%
65%
73%
69%
defhi
defghi
adefghi
e
eh
dehi
e
m
o
15%
16%
11%
6%
6%
8%
9%
3%
10%
86%
14%
67%
33%
62%
38%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
975
92
143
108
78
55
73
95
41
135
847
127
657
318
589
386
46%
32%
48%
55%
52%
33%
39%
53%
50%
56%
46%
45%
49%
41%
45%
47%
ae
aef
aef
aef
aef
aef
m
9%
15%
11%
8%
6%
7%
10%
4%
14%
87%
13%
67%
33%
60%
40%
Banking
948
123
159
102
64
43
76
93
34
106
833
115
698
250
599
349
44%
42%
54%
52%
43%
26%
41%
51%
42%
44%
45%
41%
52%
32%
46%
42%
e
adefh
efh
e
e
ef
e
e
m
13%
17%
11%
7%
5%
8%
10%
4%
11%
88%
12%
74%
26%
63%
37%
Purchasing goods/services/ tickets etc.
743
85
142
84
58
28
61
75
23
73
635
107
518
225
495
248
35%
29%
48%
43%
39%
17%
33%
42%
29%
31%
34%
38%
38%
29%
38%
30%
e
aefhi
aefhi
aeh
e
aehi
e
e
m
o
11%
19%
11%
8%
4%
8%
10%
3%
10%
86%
14%
70%
30%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
680
103
103
73
50
28
48
77
21
85
600
80
459
221
418
262
32%
36%
35%
37%
33%
17%
26%
43%
26%
35%
32%
29%
34%
28%
32%
32%
ef
e
efh
e
e
efh
e
e
m
15%
15%
11%
7%
4%
7%
11%
3%
12%
88%
12%
68%
32%
61%
39%
Finding/ downloading information for work/
business
621
103
111
61
44
26
44
48
20
86
540
81
505
116
393
228
29%
36%
38%
31%
30%
15%
23%
27%
25%
36%
29%
29%
37%
15%
30%
27%
efh
efgh
e
e
e
e
efgh
m
17%
18%
10%
7%
4%
7%
8%
3%
14%
87%
13%
81%
19%
63%
37%
Watching short video clips (e.g. YouTube,
Dailymotion)
536
101
81
63
47
15
28
64
13
63
477
58
373
163
306
229
25%
35%
27%
32%
32%
9%
15%
35%
17%
26%
26%
21%
28%
21%
24%
28%
efh
efh
efh
efh
efh
e
efh
k
m
n
19%
15%
12%
9%
3%
5%
12%
3%
12%
89%
11%
70%
30%
57%
43%
Playing games online/ interactively
479
61
64
58
50
30
41
50
17
42
418
60
308
170
285
194
22%
21%
22%
30%
33%
18%
22%
27%
21%
17%
23%
21%
23%
22%
22%
23%
aei
abefhi
ei
13%
13%
12%
10%
6%
9%
10%
4%
9%
87%
13%
64%
35%
60%
40%
Accessing news
454
75
80
40
25
15
45
52
12
53
391
63
334
120
263
191
21%
26%
27%
21%
17%
9%
24%
29%
14%
22%
21%
23%
25%
15%
20%
23%
deh
deh
e
e
eh
deh
e
m
16%
18%
9%
6%
3%
10%
11%
3%
12%
86%
14%
74%
26%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go)
439
42
72
58
43
17
36
45
10
48
395
45
303
136
267
172
21%
14%
24%
29%
29%
10%
19%
25%
13%
20%
21%
16%
23%
17%
21%
21%
aeh
aefhi
aefh
e
aeh
e
k
m
9%
16%
13%
10%
4%
8%
10%
2%
11%
90%
10%
69%
31%
61%
39%
Finding/ downloading information for
school/ college/ university/ homework
387
66
81
27
27
10
26
37
8
50
338
49
249
139
243
145
18%
23%
27%
14%
18%
6%
14%
21%
10%
21%
18%
17%
18%
18%
19%
17%
cefh
cdefh
e
eh
e
eh
eh
17%
21%
7%
7%
3%
7%
10%
2%
13%
87%
13%
64%
36%
63%
37%
Downloading music files
359
57
41
38
34
17
21
42
16
35
319
41
251
109
210
149
17%
20%
14%
20%
23%
10%
11%
23%
20%
15%
17%
14%
19%
14%
16%
18%
ef
ef
befi
befi
ef
m
16%
11%
11%
9%
5%
6%
12%
5%
10%
89%
11%
70%
30%
59%
41%
Making voice calls using a VoIP service
e.g. Skype
304
86
27
28
29
6
26
24
5
30
274
30
204
100
148
156
14%
30%
9%
14%
19%
4%
14%
13%
7%
13%
15%
11%
15%
13%
11%
19%
bcdefghi
e
eh
beh
eh
eh
e
k
n
28%
9%
9%
10%
2%
9%
8%
2%
10%
90%
10%
67%
33%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Using Twitter (browsing/ reading site)
265
41
42
22
18
10
17
33
14
30
235
30
179
87
151
115
12%
14%
14%
11%
12%
6%
9%
18%
17%
13%
13%
11%
13%
11%
12%
14%
e
e
e
cef
ef
e
15%
16%
8%
7%
4%
6%
12%
5%
11%
89%
11%
67%
33%
57%
43%
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
262
39
47
34
28
2
14
25
8
31
228
34
191
71
176
86
12%
13%
16%
17%
19%
1%
7%
14%
9%
13%
12%
12%
14%
9%
14%
10%
e
ef
efh
efh
e
e
e
e
m
o
15%
18%
13%
11%
1%
5%
9%
3%
12%
87%
13%
73%
27%
67%
33%
Trading/ auctions
256
22
29
38
32
9
19
38
13
26
223
33
189
67
154
103
12%
8%
10%
19%
21%
6%
10%
21%
16%
11%
12%
12%
14%
9%
12%
12%
abefi
abefi
abefi
ae
m
9%
12%
15%
12%
4%
7%
15%
5%
10%
87%
13%
74%
26%
60%
40%
To find information on health related
issues e.g. NHS Direct/ NHS 24
256
38
37
33
31
9
19
22
7
26
225
31
165
91
146
110
12%
13%
13%
17%
21%
6%
10%
12%
8%
11%
12%
11%
12%
12%
11%
13%
e
e
eh
abefghi
e
15%
15%
13%
12%
4%
7%
8%
3%
10%
88%
12%
65%
35%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Uploading/ adding content to the internet
e.g. photos, videos, blog posts
242
31
44
24
27
3
13
23
10
31
209
33
174
69
142
101
11%
11%
15%
12%
18%
2%
7%
13%
12%
13%
11%
12%
13%
9%
11%
12%
e
ef
e
aef
e
e
e
e
m
13%
18%
10%
11%
1%
5%
10%
4%
13%
86%
14%
72%
28%
58%
42%
Listening to radio
240
35
25
34
25
4
20
25
5
29
209
31
163
77
140
100
11%
12%
8%
17%
17%
2%
11%
14%
7%
12%
11%
11%
12%
10%
11%
12%
e
e
beh
beh
e
eh
e
15%
10%
14%
10%
2%
8%
10%
2%
12%
87%
13%
68%
32%
58%
42%
Watching live TV on the internet at the
same time as it's broadcast (e.g. via BBC
iPlayer, Sky Go, Virgin TV Anywhere)
221
29
44
23
23
5
17
18
7
24
201
20
150
70
136
85
10%
10%
15%
12%
15%
3%
9%
10%
8%
10%
11%
7%
11%
9%
10%
10%
e
eh
e
eh
e
e
e
e
k
13%
20%
10%
10%
2%
8%
8%
3%
11%
91%
9%
68%
32%
62%
38%
Using Twitter (account holder, posting on
site)
166
28
19
15
15
3
10
23
9
19
147
19
114
52
87
79
8%
10%
6%
8%
10%
2%
5%
13%
12%
8%
8%
7%
8%
7%
7%
10%
e
e
e
e
bef
ef
e
n
17%
11%
9%
9%
2%
6%
14%
6%
11%
88%
12%
68%
32%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching other free professional TV
programmes or video channels online
(e.g. on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. Vimeo, South Park
Studios)
164
27
23
21
19
2
10
11
3
27
147
18
109
55
95
69
8%
9%
8%
11%
13%
1%
5%
6%
3%
11%
8%
6%
8%
7%
7%
8%
eh
e
eh
efgh
e
e
eh
16%
14%
13%
11%
1%
6%
7%
2%
16%
89%
11%
66%
34%
58%
42%
Watching purchased TV programmes/
films online or downloads via 'pay per
view' services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix, LoveFilm
Instant)
142
30
22
13
16
-
12
9
2
18
128
14
108
34
74
67
7%
10%
8%
7%
11%
-%
7%
5%
2%
8%
7%
5%
8%
4%
6%
8%
egh
eh
eh
egh
eh
e
eh
m
n
21%
16%
9%
12%
-%
9%
6%
1%
13%
90%
10%
76%
24%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
115
13
9
17
19
8
6
13
3
15
104
11
81
34
64
51
5%
4%
3%
9%
12%
5%
3%
7%
3%
6%
6%
4%
6%
4%
5%
6%
bfh
abefhi
11%
7%
15%
16%
7%
5%
11%
2%
13%
90%
10%
71%
29%
56%
44%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on
online dating sites
86
24
5
9
10
1
7
7
5
6
80
6
58
28
48
39
4%
8%
2%
5%
6%
1%
4%
4%
6%
2%
4%
2%
4%
4%
4%
5%
befi
e
be
be
k
28%
6%
11%
11%
2%
8%
8%
6%
7%
93%
7%
67%
33%
55%
45%
Streamed audio services (subscription)
e.g. Spotify Premium or Deezer Premium
59
7
5
6
11
-
3
7
2
11
53
6
41
18
30
29
3%
3%
2%
3%
8%
-%
2%
4%
2%
4%
3%
2%
3%
2%
2%
3%
e
e
abcefh
e
e
e
13%
8%
10%
19%
-%
5%
12%
3%
18%
90%
10%
70%
30%
51%
49%
Real time gambling
51
8
2
3
7
-
2
5
4
6
44
8
33
19
27
24
2%
3%
1%
2%
5%
-%
1%
3%
5%
3%
2%
3%
2%
2%
2%
3%
e
bef
e
bcef
e
16%
5%
7%
13%
-%
4%
11%
9%
12%
85%
15%
64%
36%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Other
12
1
1
-
1
1
1
1
*
4
10
2
1
10
5
7
1%
*%
*%
-%
1%
*%
1%
*%
*%
2%
1%
1%
*%
1%
*%
1%
l
8%
11%
-%
10%
6%
12%
7%
3%
34%
81%
19%
13%
87%
39%
61%
None of these
93
11
12
7
9
13
5
6
7
11
82
11
39
54
60
33
4%
4%
4%
3%
6%
8%
3%
3%
8%
5%
4%
4%
3%
7%
5%
4%
f
cfg
l
12%
13%
7%
10%
14%
6%
6%
7%
12%
88%
12%
42%
58%
65%
35%
Don't know
3
-
-
-
-
-
1
-
-
2
3
*
2
1
2
1
*%
-%
-%
-%
-%
-%
1%
-%
-%
1%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
30%
-%
-%
68%
98%
2%
65%
35%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Up to 512kb
4
1
2
1
-
1
3
1
1
*
1
2
1
1
1
2
1
1
*
*%
*%
*%
*%
-%
*%
1%
*%
*%
*%
*%
*%
*%
*%
*%
*%
*%
2%
*%
o
35%
65%
16%
-%
16%
68%
19%
20%
2%
38%
48%
19%
15%
19%
41%
19%
38%
3%
Up to 1MB
6
3
2
1
-
4
1
-
*
-
2
3
2
2
-
5
-
*
-
*%
*%
*%
*%
-%
1%
*%
-%
*%
-%
*%
*%
*%
*%
-%
*%
-%
*%
-%
57%
43%
13%
-%
63%
23%
-%
8%
-%
27%
45%
27%
28%
-%
97%
-%
3%
-%
Up to 2MB
15
11
5
1
4
7
3
*
3
2
2
5
3
3
4
10
4
1
1
1%
1%
*%
*%
1%
1%
1%
*%
2%
1%
*%
1%
1%
1%
1%
1%
2%
1%
1%
o
70%
30%
7%
28%
43%
23%
1%
20%
13%
12%
33%
22%
20%
26%
68%
23%
5%
3%
Up to 4MB
38
27
11
5
9
9
14
3
5
4
12
17
8
7
5
33
2
2
1
2%
3%
1%
2%
3%
1%
3%
2%
3%
2%
3%
3%
1%
2%
1%
2%
1%
3%
1%
b
e
70%
30%
14%
24%
24%
38%
9%
14%
10%
30%
46%
22%
19%
14%
86%
6%
6%
2%
Up to 8MB
79
54
25
8
13
32
27
9
4
12
31
33
21
11
14
64
9
5
1
4%
6%
3%
3%
4%
4%
5%
4%
2%
5%
7%
6%
4%
3%
4%
4%
5%
6%
3%
b
h
r
69%
31%
10%
16%
40%
34%
11%
6%
15%
39%
42%
26%
14%
18%
80%
11%
7%
2%
Up to 10MB
49
30
19
4
12
21
12
4
7
11
15
16
21
5
7
43
4
1
1
3%
3%
2%
1%
4%
3%
2%
2%
4%
5%
3%
3%
4%
2%
2%
3%
2%
2%
2%
61%
39%
9%
25%
43%
24%
8%
14%
22%
30%
33%
42%
10%
15%
87%
8%
3%
2%
Up to 16MB
52
40
11
7
16
24
5
1
9
3
15
18
20
6
8
43
4
3
1
3%
4%
1%
2%
5%
3%
1%
*%
5%
2%
3%
3%
3%
2%
2%
3%
3%
3%
3%
b
f
f
g
g
78%
22%
13%
31%
46%
10%
1%
17%
6%
28%
34%
39%
12%
15%
83%
8%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Up to 20MB
81
63
18
22
11
36
12
13
6
7
17
24
31
12
15
75
5
1
1
4%
7%
2%
7%
3%
5%
2%
6%
3%
3%
4%
4%
5%
4%
4%
5%
3%
1%
2%
b
df
f
q
77%
23%
27%
13%
45%
15%
16%
7%
8%
21%
30%
38%
14%
18%
92%
6%
1%
1%
Up to 30MB
62
40
23
8
20
25
10
6
5
9
18
23
21
12
7
53
7
1
1
3%
4%
2%
3%
6%
3%
2%
3%
3%
4%
4%
4%
3%
4%
2%
3%
5%
1%
2%
b
f
q
63%
37%
12%
32%
40%
16%
10%
8%
15%
29%
37%
33%
19%
12%
85%
12%
2%
2%
Up to 40MB
31
23
8
1
9
13
8
4
5
-
11
11
12
4
4
29
-
1
1
2%
3%
1%
*%
3%
2%
2%
2%
3%
-%
3%
2%
2%
1%
1%
2%
-%
1%
3%
b
c
i
i
p
p
75%
25%
4%
29%
42%
25%
11%
16%
-%
35%
36%
39%
14%
11%
93%
-%
2%
4%
Up to 50MB
27
18
9
9
5
10
3
2
3
3
6
7
9
7
4
24
1
2
*
1%
2%
1%
3%
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
2%
*%
3%
1%
f
66%
34%
34%
19%
35%
12%
6%
13%
11%
21%
27%
32%
24%
16%
88%
2%
8%
2%
Up to 100MB
34
23
12
7
7
14
6
3
2
6
9
16
10
4
4
29
4
-
1
2%
2%
1%
2%
2%
2%
1%
1%
1%
3%
2%
3%
2%
1%
1%
2%
3%
-%
1%
q
q
66%
34%
20%
21%
41%
18%
7%
7%
17%
26%
45%
30%
12%
13%
86%
12%
-%
2%
Over 100MB
31
18
13
5
7
12
7
3
4
1
9
11
11
3
5
29
1
1
1
2%
2%
1%
2%
2%
2%
2%
1%
2%
1%
2%
2%
2%
1%
1%
2%
*%
1%
2%
59%
41%
15%
23%
38%
24%
9%
13%
5%
30%
36%
36%
11%
18%
92%
2%
3%
3%
SUPERFAST BROADBAND (30MB
AND ABOVE)
186
121
65
29
48
73
35
17
20
20
53
68
63
30
25
164
13
5
4
10%
13%
7%
10%
14%
10%
7%
8%
11%
9%
12%
12%
11%
9%
7%
11%
8%
6%
9%
b
f
n
n
q
65%
35%
16%
26%
39%
19%
9%
11%
11%
28%
37%
34%
16%
14%
88%
7%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Don't know
1339
556
784
218
233
509
379
169
132
160
288
373
423
251
290
1115
120
66
39
72%
61%
83%
74%
67%
71%
77%
78%
71%
73%
66%
67%
71%
77%
79%
72%
75%
76%
79%
a
de
j
k
kl
o
41%
59%
16%
17%
38%
28%
13%
10%
12%
22%
28%
32%
19%
22%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Up to 512kb
4
-
-
1
1
-
-
-
-
-
2
2
1
3
3
1
*%
-%
-%
*%
1%
-%
-%
-%
-%
-%
*%
1%
*%
*%
*%
*%
-%
-%
22%
19%
-%
-%
-%
-%
-%
55%
45%
29%
71%
81%
19%
Up to 1MB
6
-
-
1
2
-
-
2
1
-
5
1
3
2
4
2
*%
-%
-%
*%
2%
-%
-%
1%
1%
-%
*%
*%
*%
*%
*%
*%
-%
-%
16%
36%
-%
-%
34%
11%
-%
82%
18%
61%
39%
66%
34%
Up to 2MB
15
1
3
1
-
1
1
1
1
1
11
4
9
6
8
7
1%
1%
1%
1%
-%
*%
1%
*%
1%
1%
1%
2%
1%
1%
1%
1%
9%
20%
10%
-%
4%
9%
4%
6%
7%
73%
27%
58%
42%
53%
47%
Up to 4MB
38
6
3
4
2
2
-
2
4
10
30
9
27
11
27
11
2%
2%
1%
2%
1%
2%
-%
1%
5%
5%
2%
4%
2%
2%
2%
2%
bfg
bfg
16%
9%
11%
5%
6%
-%
4%
10%
26%
78%
22%
71%
29%
70%
30%
Up to 8MB
79
9
9
11
6
2
3
5
6
14
60
19
44
35
58
21
4%
3%
3%
6%
4%
1%
2%
3%
8%
7%
4%
8%
4%
5%
5%
3%
e
ef
e
j
o
11%
11%
14%
7%
2%
4%
7%
7%
17%
76%
24%
55%
45%
73%
27%
Up to 10MB
49
10
14
4
5
-
1
2
4
3
42
7
36
14
32
17
3%
4%
5%
2%
4%
-%
1%
1%
6%
2%
3%
3%
3%
2%
3%
2%
e
efg
e
efgi
20%
28%
9%
11%
-%
2%
3%
9%
6%
86%
14%
72%
28%
66%
34%
Up to 16MB
52
9
14
4
3
4
1
4
2
3
47
5
42
10
24
28
3%
3%
5%
2%
2%
3%
1%
3%
3%
1%
3%
2%
3%
2%
2%
4%
f
m
n
17%
27%
8%
5%
7%
2%
8%
4%
5%
91%
9%
80%
20%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Up to 20MB
81
8
16
7
6
13
3
4
6
12
70
11
64
18
38
44
4%
3%
6%
4%
4%
10%
2%
3%
8%
6%
4%
5%
5%
3%
3%
6%
acfg
afg
m
n
10%
20%
9%
7%
16%
4%
5%
7%
15%
86%
14%
78%
22%
47%
53%
Up to 30MB
62
7
9
7
6
8
2
5
3
5
56
7
45
17
33
29
3%
3%
3%
4%
5%
6%
1%
4%
5%
3%
3%
3%
4%
3%
3%
4%
f
11%
15%
11%
10%
13%
3%
9%
5%
9%
89%
11%
72%
28%
53%
47%
Up to 40MB
31
2
7
2
4
4
-
4
1
5
27
4
24
7
21
10
2%
1%
2%
1%
3%
3%
-%
3%
1%
3%
2%
2%
2%
1%
2%
1%
f
f
f
f
6%
22%
7%
13%
14%
-%
14%
2%
17%
86%
14%
78%
22%
69%
31%
Up to 50MB
27
1
4
3
3
1
5
1
1
5
25
2
20
7
17
10
1%
*%
1%
2%
2%
1%
3%
*%
1%
3%
2%
1%
2%
1%
2%
1%
a
5%
14%
12%
9%
4%
19%
3%
2%
19%
93%
7%
75%
25%
63%
37%
Up to 100MB
34
3
4
4
4
5
2
1
*
5
30
4
29
5
22
12
2%
1%
2%
2%
4%
4%
1%
1%
1%
3%
2%
2%
2%
1%
2%
2%
m
9%
12%
12%
13%
15%
6%
3%
1%
14%
88%
12%
85%
15%
64%
36%
Over 100MB
31
14
2
2
2
3
3
1
-
1
30
2
22
10
6
25
2%
5%
1%
1%
2%
3%
2%
*%
-%
*%
2%
1%
2%
1%
1%
4%
bcghi
n
44%
7%
7%
6%
11%
11%
2%
-%
3%
95%
5%
69%
31%
19%
81%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
SUPERFAST BROADBAND (30MB AND
ABOVE)
186
27
26
19
19
22
12
12
5
22
167
19
140
46
100
86
10%
10%
9%
10%
15%
16%
8%
8%
7%
11%
10%
8%
12%
7%
9%
12%
gh
fgh
m
n
14%
14%
10%
10%
12%
7%
7%
3%
12%
90%
10%
75%
25%
54%
46%
Don't know
1339
197
193
130
82
89
128
125
43
129
1172
168
830
508
845
494
72%
74%
69%
71%
66%
67%
85%
80%
61%
67%
73%
69%
69%
78%
74%
69%
h
abcdehi
bdehi
l
o
15%
14%
10%
6%
7%
10%
9%
3%
10%
87%
13%
62%
38%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
512K
7
4
3
-
*
3
4
1
-
1
2
5
1
*
1
6
*
*
-
*%
*%
*%
-%
*%
*%
1%
*%
-%
*%
1%
1%
*%
*%
*%
*%
*%
*%
-%
62%
38%
-%
2%
38%
60%
10%
-%
16%
36%
72%
15%
3%
10%
95%
2%
3%
-%
750K
2
1
1
1
-
1
*
1
1
-
*
*
1
-
1
2
*
*
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
*%
*%
-%
*%
*%
*%
*%
-%
67%
33%
52%
-%
42%
7%
52%
33%
-%
15%
9%
58%
-%
33%
85%
7%
9%
-%
1MB
3
3
*
-
1
3
-
*
-
1
1
*
1
*
1
2
1
*
*
*%
*%
*%
-%
*%
*%
-%
*%
-%
1%
*%
*%
*%
*%
*%
*%
*%
*%
1%
88%
12%
-%
17%
83%
-%
6%
-%
38%
16%
14%
37%
9%
40%
66%
16%
7%
11%
1.5MB
8
7
1
1
4
2
1
-
-
-
3
3
3
1
*
7
*
-
*
*%
1%
*%
*%
1%
*%
*%
-%
-%
-%
1%
1%
1%
*%
*%
*%
*%
-%
*%
b
87%
13%
17%
46%
28%
9%
-%
-%
-%
43%
41%
39%
19%
1%
93%
4%
-%
2%
2MB
23
15
8
3
2
12
6
1
1
5
9
9
6
3
5
17
3
2
*
1%
2%
1%
1%
1%
2%
1%
*%
1%
2%
2%
2%
1%
1%
1%
1%
2%
3%
1%
64%
36%
12%
11%
53%
25%
3%
5%
23%
41%
40%
25%
15%
21%
74%
14%
10%
2%
3MB
16
10
6
3
2
8
3
5
1
1
5
8
3
3
1
12
2
1
*
1%
1%
1%
1%
1%
1%
1%
2%
1%
*%
1%
1%
*%
1%
*%
1%
1%
2%
1%
63%
37%
18%
14%
49%
20%
34%
7%
5%
34%
53%
16%
21%
9%
74%
14%
9%
3%
4MB
42
31
11
3
11
9
18
4
4
5
17
21
9
4
7
36
2
2
1
2%
3%
1%
1%
3%
1%
4%
2%
2%
2%
4%
4%
1%
1%
2%
2%
1%
2%
2%
b
ce
lm
74%
26%
6%
27%
23%
44%
10%
10%
13%
41%
51%
21%
11%
17%
87%
5%
5%
2%
8MB
56
38
18
9
9
26
11
5
5
8
26
25
14
9
9
46
5
4
1
3%
4%
2%
3%
3%
4%
2%
2%
3%
4%
6%
4%
2%
3%
2%
3%
3%
4%
1%
b
g
69%
31%
16%
17%
47%
20%
9%
10%
14%
47%
44%
24%
16%
15%
83%
9%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
10MB
50
37
13
6
17
20
7
4
4
5
18
20
21
3
6
43
5
2
1
3%
4%
1%
2%
5%
3%
2%
2%
2%
2%
4%
4%
4%
1%
2%
3%
3%
2%
1%
b
f
m
m
74%
26%
13%
34%
39%
15%
9%
7%
10%
36%
40%
42%
6%
12%
85%
11%
4%
1%
16MB
47
36
11
8
11
23
6
2
6
4
10
13
15
7
12
41
4
2
*
3%
4%
1%
3%
3%
3%
1%
1%
3%
2%
2%
2%
2%
2%
3%
3%
3%
3%
*%
b
f
r
r
r
77%
23%
17%
22%
48%
13%
4%
12%
9%
21%
28%
31%
16%
25%
86%
9%
5%
*%
20MB
51
37
15
9
11
22
10
8
4
5
7
16
18
4
13
46
4
*
1
3%
4%
2%
3%
3%
3%
2%
4%
2%
2%
2%
3%
3%
1%
3%
3%
3%
*%
2%
b
q
q
71%
29%
18%
21%
42%
19%
15%
8%
10%
14%
32%
36%
8%
24%
89%
8%
1%
2%
24MB
35
27
8
7
6
15
7
3
6
4
7
16
11
2
6
31
1
2
1
2%
3%
1%
2%
2%
2%
1%
1%
3%
2%
2%
3%
2%
1%
2%
2%
1%
2%
2%
b
m
77%
23%
19%
18%
42%
21%
8%
16%
10%
21%
45%
30%
7%
18%
89%
3%
6%
2%
50MB
41
26
15
13
7
10
12
3
2
7
8
12
17
9
3
36
2
2
1
2%
3%
2%
4%
2%
1%
3%
2%
1%
3%
2%
2%
3%
3%
1%
2%
1%
3%
1%
e
n
64%
36%
30%
16%
23%
30%
8%
6%
16%
19%
29%
42%
21%
8%
88%
4%
6%
1%
100MB
19
13
6
2
6
6
5
3
3
4
1
5
7
3
4
15
3
1
1
1%
1%
1%
1%
2%
1%
1%
1%
2%
2%
*%
1%
1%
1%
1%
1%
2%
1%
1%
70%
30%
11%
31%
31%
27%
16%
17%
20%
8%
28%
39%
15%
19%
80%
13%
4%
3%
Over 100MB
12
11
1
1
2
4
5
1
3
1
2
3
3
3
2
11
-
*
*
1%
1%
*%
*%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
-%
*%
1%
b
93%
7%
7%
17%
31%
45%
12%
25%
12%
20%
28%
27%
24%
21%
94%
-%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Other
51
33
18
4
10
25
12
5
7
4
19
18
14
6
13
47
2
1
1
3%
4%
2%
1%
3%
3%
2%
2%
4%
2%
4%
3%
2%
2%
3%
3%
1%
1%
3%
b
64%
36%
7%
20%
49%
24%
10%
15%
8%
37%
36%
28%
11%
25%
92%
3%
2%
3%
TOTAL 512K+
412
297
115
65
89
161
97
42
40
51
119
158
129
53
71
352
33
20
7
22%
33%
12%
22%
26%
23%
20%
19%
21%
23%
27%
28%
22%
16%
19%
23%
21%
23%
14%
b
g
lmn
m
r
r
r
72%
28%
16%
22%
39%
24%
10%
10%
12%
29%
38%
31%
13%
17%
85%
8%
5%
2%
TOTAL 2MB+
392
282
111
63
84
153
92
40
39
49
113
149
123
51
68
334
32
19
6
21%
31%
12%
21%
24%
21%
19%
18%
21%
22%
26%
27%
21%
16%
19%
22%
20%
22%
13%
b
g
lmn
m
r
r
r
72%
28%
16%
22%
39%
23%
10%
10%
12%
29%
38%
31%
13%
17%
85%
8%
5%
2%
Don't know
1387
578
809
228
248
529
382
170
140
164
297
383
448
268
286
1155
126
65
41
75%
64%
86%
77%
71%
74%
78%
78%
75%
75%
68%
68%
76%
82%
77%
74%
78%
76%
83%
a
d
j
k
kl
k
oq
42%
58%
16%
18%
38%
28%
12%
10%
12%
21%
28%
32%
19%
21%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
512K
7
-
-
2
2
-
1
-
-
2
4
3
5
2
6
1
*%
-%
-%
1%
1%
-%
1%
-%
-%
1%
*%
1%
*%
*%
1%
*%
j
-%
-%
27%
25%
-%
20%
-%
-%
22%
57%
43%
77%
23%
90%
10%
750K
2
-
-
-
-
-
-
-
1
1
2
*
1
1
2
*
*%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
-%
33%
52%
85%
15%
48%
52%
93%
7%
1MB
3
-
-
-
-
-
-
2
-
-
2
1
3
*
2
1
*%
-%
-%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
-%
66%
-%
-%
66%
34%
92%
8%
65%
35%
1.5MB
8
3
-
1
1
1
1
1
-
-
6
2
6
1
3
5
*%
1%
-%
1%
1%
1%
*%
*%
-%
-%
*%
1%
1%
*%
*%
1%
45%
-%
13%
8%
9%
9%
9%
-%
-%
80%
20%
82%
18%
36%
64%
2MB
23
1
2
8
-
-
2
2
2
1
17
5
14
9
17
6
1%
*%
1%
4%
-%
-%
1%
1%
3%
1%
1%
2%
1%
1%
1%
1%
abdei
d
5%
7%
34%
-%
-%
9%
7%
8%
5%
77%
23%
60%
40%
75%
25%
3MB
16
-
4
1
-
-
1
1
1
3
12
4
11
5
7
8
1%
-%
1%
1%
-%
-%
1%
1%
2%
2%
1%
1%
1%
1%
1%
1%
-%
23%
8%
-%
-%
6%
9%
8%
21%
77%
23%
68%
32%
46%
54%
4MB
42
5
3
8
4
-
2
3
1
10
32
9
23
19
26
16
2%
2%
1%
4%
3%
-%
1%
2%
2%
5%
2%
4%
2%
3%
2%
2%
be
e
bef
12%
7%
20%
10%
-%
4%
7%
3%
25%
78%
22%
55%
45%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
8MB
56
6
12
6
1
-
1
4
4
11
45
11
37
19
32
24
3%
2%
4%
4%
1%
-%
1%
2%
6%
6%
3%
4%
3%
3%
3%
3%
def
e
def
def
12%
22%
11%
1%
-%
2%
7%
8%
20%
81%
19%
66%
34%
58%
42%
10MB
50
6
8
5
5
3
2
5
5
4
47
3
40
10
32
19
3%
2%
3%
3%
4%
2%
2%
3%
7%
2%
3%
1%
3%
2%
3%
3%
acefi
m
12%
16%
10%
10%
5%
5%
10%
10%
7%
94%
6%
80%
20%
63%
37%
16MB
47
10
11
5
3
2
2
3
2
3
42
5
38
9
19
28
3%
4%
4%
3%
3%
2%
1%
2%
3%
1%
3%
2%
3%
1%
2%
4%
m
n
21%
24%
10%
7%
5%
4%
6%
5%
6%
89%
11%
81%
19%
41%
59%
20MB
51
4
14
4
2
10
1
2
3
7
42
9
39
12
24
27
3%
2%
5%
2%
1%
7%
1%
2%
4%
3%
3%
4%
3%
2%
2%
4%
f
acdfg
n
8%
27%
7%
3%
19%
3%
5%
5%
13%
82%
18%
76%
24%
47%
53%
24MB
35
2
7
3
4
5
1
3
3
3
32
3
24
12
24
11
2%
1%
3%
1%
4%
4%
1%
2%
4%
2%
2%
1%
2%
2%
2%
2%
7%
21%
8%
13%
13%
3%
8%
7%
9%
91%
9%
67%
33%
69%
31%
50MB
41
7
1
6
6
2
8
3
*
3
35
7
25
16
23
18
2%
3%
*%
3%
5%
1%
5%
2%
1%
2%
2%
3%
2%
2%
2%
3%
b
bh
bh
17%
2%
15%
14%
4%
19%
8%
1%
8%
84%
16%
62%
38%
56%
44%
100MB
19
-
2
2
-
3
3
1
1
3
19
*
14
5
11
8
1%
-%
1%
1%
-%
2%
2%
*%
1%
2%
1%
*%
1%
1%
1%
1%
ad
a
-%
11%
9%
-%
17%
18%
3%
4%
18%
99%
1%
72%
28%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Over 100MB
12
4
-
1
5
-
-
1
-
-
12
*
8
4
1
11
1%
2%
-%
1%
4%
-%
-%
*%
-%
-%
1%
*%
1%
1%
*%
1%
bcefghi
n
34%
-%
10%
45%
-%
-%
5%
-%
-%
98%
2%
64%
36%
12%
88%
Other
51
-
8
6
7
1
-
5
1
18
44
7
38
13
33
18
3%
-%
3%
3%
6%
1%
-%
3%
2%
9%
3%
3%
3%
2%
3%
2%
af
af
aef
af
abcefgh
-%
16%
12%
14%
2%
-%
11%
2%
35%
86%
14%
74%
26%
65%
35%
TOTAL 512K+
412
49
64
52
33
25
26
30
23
51
349
63
287
125
230
182
22%
19%
23%
28%
26%
19%
17%
19%
33%
26%
22%
26%
24%
19%
20%
26%
aefg
abefg
m
n
12%
16%
13%
8%
6%
6%
7%
6%
12%
85%
15%
70%
30%
56%
44%
TOTAL 2MB+
392
46
64
49
30
24
23
27
23
48
335
57
272
121
217
175
21%
17%
23%
27%
24%
18%
16%
17%
33%
25%
21%
23%
23%
18%
19%
25%
afg
aefg
f
m
n
12%
16%
12%
8%
6%
6%
7%
6%
12%
86%
14%
69%
31%
55%
45%
Don't know
1387
217
206
125
85
106
124
121
45
125
1213
174
871
516
875
512
75%
81%
74%
68%
68%
80%
83%
77%
65%
65%
76%
71%
73%
79%
77%
72%
cdhi
cdhi
cdhi
hi
l
o
16%
15%
9%
6%
8%
9%
9%
3%
9%
87%
13%
63%
37%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2729
1336
1393
442
456
973
858
342
309
351
553
690
887
577
572
1645
382
340
362
Effective Weighted Sample
1853
909
944
306
313
673
585
244
194
231
383
466
609
403
406
1417
269
215
330
Total
1946
951
995
315
371
748
511
232
199
230
450
580
623
342
398
1638
168
88
51
49%
51%
16%
19%
38%
26%
12%
10%
12%
23%
30%
32%
18%
20%
84%
9%
5%
3%
Yes
659
437
222
122
136
260
142
62
57
60
207
258
203
92
106
568
47
30
14
34%
46%
22%
39%
37%
35%
28%
27%
28%
26%
46%
44%
33%
27%
27%
35%
28%
34%
27%
b
f
f
f
ghi
lmn
mn
pr
66%
34%
18%
21%
39%
22%
9%
9%
9%
31%
39%
31%
14%
16%
86%
7%
5%
2%
No
970
411
560
136
187
358
289
134
102
133
203
243
313
191
222
793
103
47
27
50%
43%
56%
43%
50%
48%
57%
58%
51%
58%
45%
42%
50%
56%
56%
48%
61%
53%
54%
a
ce
j
j
k
k
k
o
42%
58%
14%
19%
37%
30%
14%
10%
14%
21%
25%
32%
20%
23%
82%
11%
5%
3%
Don't know
316
103
213
57
48
130
81
36
41
37
41
79
107
60
70
277
18
11
10
16%
11%
21%
18%
13%
17%
16%
16%
21%
16%
9%
14%
17%
18%
17%
17%
11%
13%
19%
a
j
j
j
p
pq
32%
68%
18%
15%
41%
25%
11%
13%
12%
13%
25%
34%
19%
22%
88%
6%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)
Base : Those who use broadband to connect to the internet at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2729
206
198
206
179
162
176
188
166
164
1968
761
1518
1209
1770
959
Effective Weighted Sample
1853
195
182
195
170
151
165
175
157
153
1537
340
1051
865
1158
695
Total
1946
271
288
185
132
152
171
161
75
203
1679
267
1248
697
1205
741
14%
15%
9%
7%
8%
9%
8%
4%
10%
86%
14%
64%
36%
62%
38%
Yes
659
83
102
91
43
48
42
48
26
86
571
88
457
202
423
236
34%
30%
35%
49%
32%
32%
24%
30%
34%
43%
34%
33%
37%
29%
35%
32%
f
abdefgh
aefg
m
13%
15%
14%
6%
7%
6%
7%
4%
13%
87%
13%
69%
31%
64%
36%
No
970
110
131
79
77
70
107
90
42
88
827
143
593
376
610
361
50%
40%
45%
43%
58%
46%
63%
56%
56%
43%
49%
54%
48%
54%
51%
49%
abcei
abcei
aci
aci
l
11%
13%
8%
8%
7%
11%
9%
4%
9%
85%
15%
61%
39%
63%
37%
Don't know
316
79
56
15
12
34
22
23
7
28
281
36
197
119
172
144
16%
29%
19%
8%
9%
22%
13%
14%
10%
14%
17%
13%
16%
17%
14%
19%
bcdfghi
cdh
cdfh
c
n
25%
18%
5%
4%
11%
7%
7%
2%
9%
89%
11%
62%
38%
55%
45%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
A lot faster
15
13
2
**
**
7
**
**
**
**
**
**
**
**
**
13
**
**
**
7%
12%
2%
**
**
7%
**
**
**
**
**
**
**
**
**
7%
**
**
**
b
86%
14%
**
**
46%
**
**
**
**
**
**
**
**
**
89%
**
**
**
A little faster
25
14
11
**
**
16
**
**
**
**
**
**
**
**
**
24
**
**
**
12%
14%
10%
**
**
18%
**
**
**
**
**
**
**
**
**
13%
**
**
**
56%
44%
**
**
65%
**
**
**
**
**
**
**
**
**
95%
**
**
**
TOTAL FASTER
40
27
13
**
**
23
**
**
**
**
**
**
**
**
**
37
**
**
**
19%
26%
12%
**
**
25%
**
**
**
**
**
**
**
**
**
20%
**
**
**
b
67%
33%
**
**
58%
**
**
**
**
**
**
**
**
**
93%
**
**
**
About the same
92
46
46
**
**
38
**
**
**
**
**
**
**
**
**
77
**
**
**
44%
46%
43%
**
**
43%
**
**
**
**
**
**
**
**
**
42%
**
**
**
50%
50%
**
**
42%
**
**
**
**
**
**
**
**
**
84%
**
**
**
A little slower
24
9
15
**
**
7
**
**
**
**
**
**
**
**
**
24
**
**
**
12%
9%
14%
**
**
8%
**
**
**
**
**
**
**
**
**
13%
**
**
**
38%
62%
**
**
30%
**
**
**
**
**
**
**
**
**
97%
**
**
**
A lot slower
11
5
6
**
**
6
**
**
**
**
**
**
**
**
**
10
**
**
**
5%
5%
6%
**
**
6%
**
**
**
**
**
**
**
**
**
6%
**
**
**
43%
57%
**
**
49%
**
**
**
**
**
**
**
**
**
92%
**
**
**
TOTAL SLOWER
36
14
22
**
**
13
**
**
**
**
**
**
**
**
**
34
**
**
**
17%
14%
20%
**
**
14%
**
**
**
**
**
**
**
**
**
19%
**
**
**
40%
60%
**
**
36%
**
**
**
**
**
**
**
**
**
95%
**
**
**
Don't know
40
14
26
**
**
16
**
**
**
**
**
**
**
**
**
34
**
**
**
19%
14%
24%
**
**
17%
**
**
**
**
**
**
**
**
**
19%
**
**
**
36%
64%
**
**
39%
**
**
**
**
**
**
**
**
**
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
A lot faster
15
**
**
**
**
**
**
**
**
**
10
**
10
5
9
**
7%
**
**
**
**
**
**
**
**
**
6%
**
8%
6%
6%
**
**
**
**
**
**
**
**
**
**
71%
**
68%
32%
61%
**
A little faster
25
**
**
**
**
**
**
**
**
**
17
**
20
5
18
**
12%
**
**
**
**
**
**
**
**
**
10%
**
16%
7%
13%
**
m
**
**
**
**
**
**
**
**
**
68%
**
79%
21%
70%
**
TOTAL FASTER
40
**
**
**
**
**
**
**
**
**
27
**
30
10
26
**
19%
**
**
**
**
**
**
**
**
**
16%
**
23%
12%
19%
**
m
**
**
**
**
**
**
**
**
**
69%
**
75%
25%
67%
**
About the same
92
**
**
**
**
**
**
**
**
**
75
**
55
37
61
**
44%
**
**
**
**
**
**
**
**
**
44%
**
43%
46%
44%
**
**
**
**
**
**
**
**
**
**
82%
**
60%
40%
67%
**
A little slower
24
**
**
**
**
**
**
**
**
**
21
**
15
9
17
**
12%
**
**
**
**
**
**
**
**
**
12%
**
12%
11%
12%
**
**
**
**
**
**
**
**
**
**
85%
**
64%
36%
69%
**
A lot slower
11
**
**
**
**
**
**
**
**
**
11
**
7
5
7
**
5%
**
**
**
**
**
**
**
**
**
6%
**
5%
6%
5%
**
**
**
**
**
**
**
**
**
**
93%
**
58%
42%
66%
**
TOTAL SLOWER
36
**
**
**
**
**
**
**
**
**
31
**
22
14
24
**
17%
**
**
**
**
**
**
**
**
**
19%
**
17%
17%
17%
**
**
**
**
**
**
**
**
**
**
88%
**
62%
38%
68%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Don't know
40
**
**
**
**
**
**
**
**
**
35
**
20
19
27
**
19%
**
**
**
**
**
**
**
**
**
21%
**
16%
24%
20%
**
**
**
**
**
**
**
**
**
**
88%
**
51%
48%
68%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Base for %
188
94
94
30
47
84
28
19
23
19
45
52
63
29
44
164
13
8
3
50%
50%
**
**
44%
**
**
**
**
**
**
**
**
**
87%
**
**
**
Very satisfied
79
41
38
**
**
32
**
**
**
**
**
**
**
**
**
70
**
**
**
42%
44%
40%
**
**
38%
**
**
**
**
**
**
**
**
**
43%
**
**
**
52%
48%
**
**
40%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Fairly satisfied
86
44
43
**
**
39
**
**
**
**
**
**
**
**
**
77
**
**
**
46%
46%
45%
**
**
47%
**
**
**
**
**
**
**
**
**
47%
**
**
**
51%
49%
**
**
46%
**
**
**
**
**
**
**
**
**
89%
**
**
**
TOTAL SATISFIED
166
85
81
**
**
71
**
**
**
**
**
**
**
**
**
147
**
**
**
88%
90%
86%
**
**
85%
**
**
**
**
**
**
**
**
**
89%
**
**
**
51%
49%
**
**
43%
**
**
**
**
**
**
**
**
**
89%
**
**
**
Neither
13
5
8
**
**
8
**
**
**
**
**
**
**
**
**
10
**
**
**
7%
6%
8%
**
**
9%
**
**
**
**
**
**
**
**
**
6%
**
**
**
42%
58%
**
**
57%
**
**
**
**
**
**
**
**
**
75%
**
**
**
Fairly dissatisfied
7
3
3
**
**
2
**
**
**
**
**
**
**
**
**
5
**
**
**
4%
3%
4%
**
**
3%
**
**
**
**
**
**
**
**
**
3%
**
**
**
47%
53%
**
**
34%
**
**
**
**
**
**
**
**
**
77%
**
**
**
Very dissatisfied
3
*
2
**
**
2
**
**
**
**
**
**
**
**
**
2
**
**
**
1%
*%
2%
**
**
3%
**
**
**
**
**
**
**
**
**
1%
**
**
**
12%
88%
**
**
91%
**
**
**
**
**
**
**
**
**
88%
**
**
**
TOTAL DISSATISFIED
9
3
6
**
**
5
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
4%
6%
**
**
6%
**
**
**
**
**
**
**
**
**
4%
**
**
**
38%
62%
**
**
50%
**
**
**
**
**
**
**
**
**
80%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Don't know
19
7
12
**
**
6
**
**
**
**
**
**
**
**
**
17
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Base for %
188
12
23
18
14
19
29
15
11
24
153
35
118
69
126
62
**
**
**
**
**
**
**
**
**
81%
**
63%
37%
67%
**
Very satisfied
79
**
**
**
**
**
**
**
**
**
62
**
51
27
59
**
42%
**
**
**
**
**
**
**
**
**
40%
**
43%
40%
47%
**
**
**
**
**
**
**
**
**
**
78%
**
65%
35%
75%
**
Fairly satisfied
86
**
**
**
**
**
**
**
**
**
70
**
50
36
55
**
46%
**
**
**
**
**
**
**
**
**
46%
**
42%
52%
44%
**
**
**
**
**
**
**
**
**
**
81%
**
58%
42%
64%
**
TOTAL SATISFIED
166
**
**
**
**
**
**
**
**
**
132
**
101
64
114
**
88%
**
**
**
**
**
**
**
**
**
86%
**
86%
92%
91%
**
**
**
**
**
**
**
**
**
**
79%
**
61%
38%
69%
**
Neither
13
**
**
**
**
**
**
**
**
**
13
**
11
2
7
**
7%
**
**
**
**
**
**
**
**
**
8%
**
9%
3%
5%
**
**
**
**
**
**
**
**
**
**
98%
**
84%
16%
50%
**
Fairly dissatisfied
7
**
**
**
**
**
**
**
**
**
6
**
3
3
3
**
4%
**
**
**
**
**
**
**
**
**
4%
**
3%
5%
2%
**
**
**
**
**
**
**
**
**
**
87%
**
50%
50%
46%
**
Very dissatisfied
3
**
**
**
**
**
**
**
**
**
2
**
2
*
2
**
1%
**
**
**
**
**
**
**
**
**
1%
**
2%
*%
2%
**
**
**
**
**
**
**
**
**
**
88%
**
91%
9%
91%
**
TOTAL DISSATISFIED
9
**
**
**
**
**
**
**
**
**
8
**
6
4
5
**
5%
**
**
**
**
**
**
**
**
**
5%
**
5%
5%
4%
**
**
**
**
**
**
**
**
**
**
87%
**
62%
38%
59%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Don't know
19
**
**
**
**
**
**
**
**
**
16
**
9
10
13
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Base for %
188
94
94
30
47
84
28
19
23
19
45
52
63
29
44
164
13
8
3
50%
50%
**
**
44%
**
**
**
**
**
**
**
**
**
87%
**
**
**
Very satisfied
74
43
31
**
**
32
**
**
**
**
**
**
**
**
**
66
**
**
**
39%
46%
33%
**
**
38%
**
**
**
**
**
**
**
**
**
40%
**
**
**
58%
42%
**
**
43%
**
**
**
**
**
**
**
**
**
89%
**
**
**
Fairly satisfied
79
33
46
**
**
31
**
**
**
**
**
**
**
**
**
70
**
**
**
42%
35%
49%
**
**
37%
**
**
**
**
**
**
**
**
**
43%
**
**
**
a
41%
59%
**
**
39%
**
**
**
**
**
**
**
**
**
89%
**
**
**
TOTAL SATISFIED
153
76
77
**
**
63
**
**
**
**
**
**
**
**
**
136
**
**
**
81%
81%
82%
**
**
75%
**
**
**
**
**
**
**
**
**
83%
**
**
**
49%
51%
**
**
41%
**
**
**
**
**
**
**
**
**
89%
**
**
**
Neither
18
12
6
**
**
10
**
**
**
**
**
**
**
**
**
13
**
**
**
9%
13%
6%
**
**
12%
**
**
**
**
**
**
**
**
**
8%
**
**
**
67%
33%
**
**
58%
**
**
**
**
**
**
**
**
**
76%
**
**
**
Fairly dissatisfied
13
6
7
**
**
7
**
**
**
**
**
**
**
**
**
11
**
**
**
7%
6%
8%
**
**
8%
**
**
**
**
**
**
**
**
**
7%
**
**
**
45%
55%
**
**
51%
**
**
**
**
**
**
**
**
**
84%
**
**
**
Very dissatisfied
4
*
4
**
**
3
**
**
**
**
**
**
**
**
**
4
**
**
**
2%
*%
4%
**
**
4%
**
**
**
**
**
**
**
**
**
2%
**
**
**
12%
88%
**
**
86%
**
**
**
**
**
**
**
**
**
88%
**
**
**
TOTAL DISSATISFIED
17
7
11
**
**
10
**
**
**
**
**
**
**
**
**
15
**
**
**
9%
7%
12%
**
**
12%
**
**
**
**
**
**
**
**
**
9%
**
**
**
37%
63%
**
**
59%
**
**
**
**
**
**
**
**
**
85%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Don't know
19
7
12
**
**
6
**
**
**
**
**
**
**
**
**
17
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Base for %
188
12
23
18
14
19
29
15
11
24
153
35
118
69
126
62
**
**
**
**
**
**
**
**
**
81%
**
63%
37%
67%
**
Very satisfied
74
**
**
**
**
**
**
**
**
**
60
**
48
26
53
**
39%
**
**
**
**
**
**
**
**
**
39%
**
40%
37%
42%
**
**
**
**
**
**
**
**
**
**
80%
**
64%
35%
71%
**
Fairly satisfied
79
**
**
**
**
**
**
**
**
**
64
**
46
33
51
**
42%
**
**
**
**
**
**
**
**
**
42%
**
39%
47%
40%
**
**
**
**
**
**
**
**
**
**
81%
**
58%
42%
65%
**
TOTAL SATISFIED
153
**
**
**
**
**
**
**
**
**
123
**
94
59
103
**
81%
**
**
**
**
**
**
**
**
**
81%
**
79%
85%
82%
**
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
68%
**
Neither
18
**
**
**
**
**
**
**
**
**
16
**
14
4
12
**
9%
**
**
**
**
**
**
**
**
**
11%
**
11%
6%
9%
**
**
**
**
**
**
**
**
**
**
92%
**
77%
23%
67%
**
Fairly dissatisfied
13
**
**
**
**
**
**
**
**
**
9
**
8
6
9
**
7%
**
**
**
**
**
**
**
**
**
6%
**
6%
8%
7%
**
**
**
**
**
**
**
**
**
**
70%
**
57%
43%
63%
**
Very dissatisfied
4
**
**
**
**
**
**
**
**
**
3
**
3
1
3
**
2%
**
**
**
**
**
**
**
**
**
2%
**
3%
1%
2%
**
**
**
**
**
**
**
**
**
**
86%
**
82%
18%
65%
**
TOTAL DISSATISFIED
17
**
**
**
**
**
**
**
**
**
13
**
11
7
11
**
9%
**
**
**
**
**
**
**
**
**
8%
**
9%
9%
9%
**
**
**
**
**
**
**
**
**
**
74%
**
62%
38%
64%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE
CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Don't know
19
**
**
**
**
**
**
**
**
**
16
**
9
10
13
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Base for %
188
94
94
30
47
84
28
19
23
19
45
52
63
29
44
164
13
8
3
50%
50%
**
**
44%
**
**
**
**
**
**
**
**
**
87%
**
**
**
Very satisfied
82
48
34
**
**
33
**
**
**
**
**
**
**
**
**
72
**
**
**
44%
51%
36%
**
**
39%
**
**
**
**
**
**
**
**
**
44%
**
**
**
b
59%
41%
**
**
40%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Fairly satisfied
77
36
41
**
**
36
**
**
**
**
**
**
**
**
**
68
**
**
**
41%
38%
44%
**
**
43%
**
**
**
**
**
**
**
**
**
41%
**
**
**
46%
54%
**
**
46%
**
**
**
**
**
**
**
**
**
88%
**
**
**
TOTAL SATISFIED
159
84
75
**
**
68
**
**
**
**
**
**
**
**
**
140
**
**
**
85%
89%
80%
**
**
82%
**
**
**
**
**
**
**
**
**
85%
**
**
**
53%
47%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Neither
16
6
10
**
**
9
**
**
**
**
**
**
**
**
**
13
**
**
**
8%
6%
10%
**
**
11%
**
**
**
**
**
**
**
**
**
8%
**
**
**
37%
63%
**
**
59%
**
**
**
**
**
**
**
**
**
82%
**
**
**
Fairly dissatisfied
11
4
7
**
**
3
**
**
**
**
**
**
**
**
**
9
**
**
**
6%
4%
7%
**
**
4%
**
**
**
**
**
**
**
**
**
5%
**
**
**
36%
64%
**
**
33%
**
**
**
**
**
**
**
**
**
82%
**
**
**
Very dissatisfied
3
*
2
**
**
3
**
**
**
**
**
**
**
**
**
2
**
**
**
1%
*%
2%
**
**
3%
**
**
**
**
**
**
**
**
**
1%
**
**
**
13%
87%
**
**
100%
**
**
**
**
**
**
**
**
**
87%
**
**
**
TOTAL DISSATISFIED
13
4
9
**
**
6
**
**
**
**
**
**
**
**
**
11
**
**
**
7%
4%
10%
**
**
7%
**
**
**
**
**
**
**
**
**
7%
**
**
**
31%
69%
**
**
46%
**
**
**
**
**
**
**
**
**
83%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
272
128
144
48
56
109
59
31
31
33
49
62
86
57
67
190
30
28
24
Effective Weighted Sample
195
91
105
36
38
80
46
25
20
22
38
44
64
42
51
159
21
21
22
Total
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
49%
51%
**
**
43%
**
**
**
**
**
**
**
**
**
88%
**
**
**
Don't know
19
7
12
**
**
6
**
**
**
**
**
**
**
**
**
17
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Base for %
188
12
23
18
14
19
29
15
11
24
153
35
118
69
126
62
**
**
**
**
**
**
**
**
**
81%
**
63%
37%
67%
**
Very satisfied
82
**
**
**
**
**
**
**
**
**
66
**
52
29
56
**
44%
**
**
**
**
**
**
**
**
**
43%
**
44%
42%
45%
**
**
**
**
**
**
**
**
**
**
81%
**
63%
36%
69%
**
Fairly satisfied
77
**
**
**
**
**
**
**
**
**
61
**
46
31
55
**
41%
**
**
**
**
**
**
**
**
**
40%
**
39%
45%
44%
**
**
**
**
**
**
**
**
**
**
80%
**
60%
40%
71%
**
TOTAL SATISFIED
159
**
**
**
**
**
**
**
**
**
127
**
98
60
111
**
85%
**
**
**
**
**
**
**
**
**
84%
**
83%
87%
88%
**
**
**
**
**
**
**
**
**
**
80%
**
62%
38%
70%
**
Neither
16
**
**
**
**
**
**
**
**
**
15
**
12
4
7
**
8%
**
**
**
**
**
**
**
**
**
10%
**
10%
6%
5%
**
**
**
**
**
**
**
**
**
**
93%
**
74%
26%
43%
**
Fairly dissatisfied
11
**
**
**
**
**
**
**
**
**
8
**
6
4
6
**
6%
**
**
**
**
**
**
**
**
**
5%
**
5%
6%
4%
**
**
**
**
**
**
**
**
**
**
76%
**
60%
40%
54%
**
Very dissatisfied
3
**
**
**
**
**
**
**
**
**
3
**
2
*
3
**
1%
**
**
**
**
**
**
**
**
**
2%
**
2%
*%
2%
**
**
**
**
**
**
**
**
**
**
96%
**
87%
13%
96%
**
TOTAL DISSATISFIED
13
**
**
**
**
**
**
**
**
**
11
**
9
5
8
**
7%
**
**
**
**
**
**
**
**
**
7%
**
7%
7%
6%
**
**
**
**
**
**
**
**
**
**
80%
**
65%
35%
62%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE27C (QE8AC). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with mobile broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
~o
Unweighted total
272
11
16
21
21
23
32
19
27
20
199
73
138
133
184
88
Effective Weighted Sample
195
10
15
20
20
20
30
18
26
19
156
40
102
105
131
65
Total
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
**
**
**
**
**
**
**
**
**
81%
**
61%
38%
67%
**
Don't know
19
**
**
**
**
**
**
**
**
**
16
**
9
10
13
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
A lot faster
118
54
63
19
26
45
29
14
12
14
31
37
40
21
20
105
3
6
4
6%
6%
7%
6%
7%
6%
6%
7%
6%
6%
7%
7%
7%
6%
5%
7%
2%
7%
8%
p
p
p
46%
54%
16%
22%
38%
24%
12%
10%
12%
26%
32%
34%
18%
17%
89%
3%
5%
3%
A little faster
263
142
121
49
46
100
68
30
40
37
55
74
87
42
60
226
22
10
6
14%
16%
13%
17%
13%
14%
14%
14%
22%
17%
13%
13%
15%
13%
16%
15%
14%
11%
12%
gj
54%
46%
19%
17%
38%
26%
11%
15%
14%
21%
28%
33%
16%
23%
86%
8%
4%
2%
TOTAL FASTER
381
196
185
68
72
145
97
44
52
51
86
111
126
64
80
331
25
16
10
21%
22%
20%
23%
21%
20%
20%
20%
28%
23%
20%
20%
21%
19%
22%
21%
16%
18%
20%
j
p
51%
49%
18%
19%
38%
25%
12%
14%
13%
22%
29%
33%
17%
21%
87%
7%
4%
3%
About the same
1004
484
521
164
204
372
264
109
86
108
241
315
316
175
196
827
108
46
24
54%
53%
55%
55%
59%
52%
54%
50%
46%
49%
55%
56%
53%
54%
53%
53%
67%
53%
49%
h
oqr
48%
52%
16%
20%
37%
26%
11%
9%
11%
24%
31%
31%
17%
20%
82%
11%
5%
2%
A little slower
212
110
103
26
30
101
55
25
23
30
53
69
69
33
40
180
15
11
6
11%
12%
11%
9%
9%
14%
11%
12%
12%
14%
12%
12%
12%
10%
11%
12%
10%
13%
13%
cd
52%
48%
12%
14%
48%
26%
12%
11%
14%
25%
33%
33%
16%
19%
85%
7%
5%
3%
A lot slower
113
59
54
17
19
51
26
21
9
11
39
38
35
17
22
97
4
7
5
6%
6%
6%
6%
5%
7%
5%
9%
5%
5%
9%
7%
6%
5%
6%
6%
2%
8%
10%
p
p
op
52%
48%
15%
16%
45%
23%
18%
8%
9%
35%
34%
32%
15%
19%
86%
3%
6%
4%
TOTAL SLOWER
325
168
156
43
49
152
81
46
32
41
92
108
105
50
62
277
19
17
11
18%
19%
17%
15%
14%
21%
17%
21%
17%
19%
21%
19%
18%
15%
17%
18%
12%
20%
23%
cdf
p
p
p
52%
48%
13%
15%
47%
25%
14%
10%
13%
28%
33%
32%
15%
19%
85%
6%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Don't know
140
59
81
21
23
46
49
18
18
20
17
26
45
38
30
119
9
7
5
8%
6%
9%
7%
7%
6%
10%
8%
9%
9%
4%
5%
8%
12%
8%
8%
5%
8%
9%
e
j
j
j
k
kl
k
42%
58%
15%
17%
33%
35%
13%
13%
14%
12%
18%
32%
27%
22%
85%
6%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
A lot faster
118
29
21
4
9
4
14
7
3
15
108
10
75
43
62
55
6%
11%
7%
2%
7%
3%
9%
5%
4%
8%
7%
4%
6%
7%
5%
8%
cegh
c
c
ce
c
25%
18%
3%
7%
3%
12%
6%
3%
12%
92%
8%
63%
37%
53%
47%
A little faster
263
60
43
30
24
10
21
14
5
19
235
28
184
79
135
128
14%
22%
15%
16%
19%
8%
14%
9%
7%
10%
15%
12%
15%
12%
12%
18%
efghi
eh
egh
eghi
m
n
23%
16%
11%
9%
4%
8%
5%
2%
7%
89%
11%
70%
30%
51%
49%
TOTAL FASTER
381
89
64
34
33
14
35
22
8
33
343
38
259
122
198
183
21%
33%
23%
19%
26%
11%
23%
14%
11%
17%
21%
15%
22%
19%
17%
26%
bcefghi
egh
e
egh
egh
k
n
23%
17%
9%
9%
4%
9%
6%
2%
9%
90%
10%
68%
32%
52%
48%
About the same
1004
121
146
96
54
86
95
91
42
96
876
129
655
348
654
350
54%
45%
53%
52%
43%
65%
63%
58%
61%
50%
55%
53%
55%
53%
57%
49%
abcdi
acdi
ad
ad
o
12%
15%
10%
5%
9%
9%
9%
4%
10%
87%
13%
65%
35%
65%
35%
A little slower
212
31
30
30
9
19
11
19
7
24
173
39
133
80
125
88
11%
12%
11%
16%
7%
14%
8%
12%
10%
12%
11%
16%
11%
12%
11%
12%
df
d
j
15%
14%
14%
4%
9%
5%
9%
3%
11%
81%
19%
63%
37%
59%
41%
A lot slower
113
9
16
14
15
-
2
9
3
29
93
20
74
38
75
38
6%
3%
6%
8%
12%
-%
1%
6%
5%
15%
6%
8%
6%
6%
7%
5%
e
ef
ef
aefh
ef
e
abcefgh
8%
14%
13%
13%
-%
2%
8%
3%
26%
82%
18%
66%
34%
67%
33%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE28 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
TOTAL SLOWER
325
40
46
44
24
19
13
29
11
53
265
59
207
118
200
125
18%
15%
17%
24%
19%
14%
9%
18%
15%
27%
17%
24%
17%
18%
18%
18%
f
aefh
f
f
abefh
j
12%
14%
14%
7%
6%
4%
9%
3%
16%
82%
18%
64%
36%
61%
39%
Don't know
140
17
22
9
15
13
7
15
9
11
121
18
74
65
87
52
8%
6%
8%
5%
12%
10%
5%
10%
13%
6%
8%
8%
6%
10%
8%
7%
cfi
acfi
l
12%
16%
7%
11%
10%
5%
11%
6%
8%
87%
13%
53%
47%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Base for %
1819
894
926
295
345
704
475
213
183
215
432
556
584
320
358
1526
160
85
48
49%
51%
16%
19%
39%
26%
12%
10%
12%
24%
31%
32%
18%
20%
84%
9%
5%
3%
Very satisfied
893
431
462
142
178
337
236
114
86
117
193
262
285
163
182
763
74
36
20
49%
48%
50%
48%
52%
48%
50%
54%
47%
54%
45%
47%
49%
51%
51%
50%
46%
42%
42%
j
j
qr
48%
52%
16%
20%
38%
26%
13%
10%
13%
22%
29%
32%
18%
20%
85%
8%
4%
2%
Fairly satisfied
713
354
359
118
127
280
188
68
78
77
177
222
240
119
131
585
67
39
22
39%
40%
39%
40%
37%
40%
40%
32%
43%
36%
41%
40%
41%
37%
37%
38%
42%
46%
45%
g
g
o
o
50%
50%
17%
18%
39%
26%
10%
11%
11%
25%
31%
34%
17%
18%
82%
9%
6%
3%
TOTAL SATISFIED
1606
785
821
260
306
617
424
183
164
193
369
484
525
282
314
1348
141
75
42
88%
88%
89%
88%
89%
88%
89%
86%
90%
90%
86%
87%
90%
88%
88%
88%
88%
88%
87%
49%
51%
16%
19%
38%
26%
11%
10%
12%
23%
30%
33%
18%
20%
84%
9%
5%
3%
Neither
102
44
58
19
20
40
24
16
10
7
31
28
29
20
24
80
14
5
3
6%
5%
6%
6%
6%
6%
5%
8%
6%
3%
7%
5%
5%
6%
7%
5%
9%
6%
6%
o
43%
57%
18%
19%
39%
23%
16%
10%
7%
30%
27%
29%
20%
23%
78%
14%
5%
3%
Fairly dissatisfied
78
45
33
12
14
32
20
9
4
10
20
32
24
11
12
70
2
3
2
4%
5%
4%
4%
4%
5%
4%
4%
2%
5%
5%
6%
4%
3%
3%
5%
1%
4%
4%
p
58%
42%
15%
18%
41%
25%
12%
5%
13%
26%
41%
31%
14%
15%
90%
3%
4%
2%
Very dissatisfied
34
20
13
5
6
15
8
5
5
3
11
13
5
7
9
29
2
2
1
2%
2%
1%
2%
2%
2%
2%
2%
3%
2%
3%
2%
1%
2%
2%
2%
1%
2%
3%
60%
40%
14%
17%
45%
24%
14%
14%
10%
33%
38%
16%
21%
26%
85%
6%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
TOTAL DISSATISFIED
112
65
46
17
20
47
28
14
9
14
32
44
29
17
21
99
4
5
3
6%
7%
5%
6%
6%
7%
6%
7%
5%
6%
7%
8%
5%
5%
6%
6%
3%
6%
6%
b
p
p
58%
42%
15%
18%
42%
25%
13%
8%
12%
28%
40%
26%
16%
18%
89%
4%
5%
3%
Don't know
31
13
17
1
2
12
16
3
5
4
3
4
8
7
11
28
1
1
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Base for %
1819
261
271
180
125
132
147
155
66
190
1579
240
1181
638
1120
700
14%
15%
10%
7%
7%
8%
9%
4%
10%
87%
13%
65%
35%
62%
38%
Very satisfied
893
121
135
76
56
70
91
77
39
97
785
108
586
307
566
327
49%
46%
50%
42%
45%
53%
62%
50%
60%
51%
50%
45%
50%
48%
51%
47%
abcdg
acd
14%
15%
9%
6%
8%
10%
9%
4%
11%
88%
12%
66%
34%
63%
37%
Fairly satisfied
713
116
109
70
46
57
46
57
22
62
619
94
462
251
426
288
39%
44%
40%
39%
37%
44%
31%
36%
33%
33%
39%
39%
39%
39%
38%
41%
fhi
f
16%
15%
10%
7%
8%
6%
8%
3%
9%
87%
13%
65%
35%
60%
40%
TOTAL SATISFIED
1606
236
244
147
103
128
137
134
61
159
1404
202
1048
558
992
614
88%
91%
90%
81%
82%
97%
93%
86%
92%
84%
89%
84%
89%
88%
89%
88%
cd
cd
abcdgi
cdgi
cdi
k
15%
15%
9%
6%
8%
9%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Neither
102
9
12
15
10
3
4
12
2
14
84
18
63
38
58
44
6%
3%
4%
8%
8%
2%
3%
8%
3%
7%
5%
7%
5%
6%
5%
6%
aefh
e
e
e
8%
12%
15%
9%
3%
4%
12%
2%
14%
82%
18%
62%
37%
57%
43%
Fairly dissatisfied
78
16
8
12
8
1
5
6
3
12
64
14
47
30
49
29
4%
6%
3%
7%
6%
1%
3%
4%
4%
7%
4%
6%
4%
5%
4%
4%
e
e
e
e
21%
10%
16%
10%
2%
6%
7%
3%
16%
83%
17%
61%
39%
62%
38%
Very dissatisfied
34
-
7
6
5
-
1
4
1
4
27
7
22
11
22
12
2%
-%
3%
4%
4%
-%
1%
2%
1%
2%
2%
3%
2%
2%
2%
2%
a
ae
ae
a
a
-%
21%
19%
15%
-%
4%
11%
2%
13%
79%
21%
66%
34%
65%
35%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The overall service provided by MAIN PROVIDER. (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
TOTAL DISSATISFIED
112
16
15
19
13
1
6
9
3
17
91
21
70
42
70
41
6%
6%
5%
10%
10%
1%
4%
6%
5%
9%
6%
9%
6%
7%
6%
6%
e
e
ef
ef
e
e
14%
13%
17%
11%
1%
5%
8%
3%
15%
82%
18%
63%
37%
63%
37%
Don't know
31
5
7
3
-
1
3
1
4
3
27
4
14
16
19
12
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Base for %
1816
892
925
295
345
703
473
213
183
214
432
556
583
319
357
1524
160
85
47
49%
51%
16%
19%
39%
26%
12%
10%
12%
24%
31%
32%
18%
20%
84%
9%
5%
3%
Very satisfied
858
402
455
139
173
327
218
106
89
117
171
254
270
154
179
733
72
34
19
47%
45%
49%
47%
50%
47%
46%
50%
49%
55%
40%
46%
46%
48%
50%
48%
45%
39%
40%
j
j
j
qr
47%
53%
16%
20%
38%
25%
12%
10%
14%
20%
30%
32%
18%
21%
85%
8%
4%
2%
Fairly satisfied
675
345
330
113
132
255
176
66
64
67
178
215
215
117
127
556
64
36
20
37%
39%
36%
38%
38%
36%
37%
31%
35%
31%
41%
39%
37%
37%
36%
36%
40%
42%
41%
gi
51%
49%
17%
19%
38%
26%
10%
9%
10%
26%
32%
32%
17%
19%
82%
9%
5%
3%
TOTAL SATISFIED
1533
747
786
253
304
582
394
172
153
183
349
469
485
271
306
1288
136
70
39
84%
84%
85%
86%
88%
83%
83%
81%
84%
86%
81%
84%
83%
85%
86%
85%
85%
82%
81%
e
49%
51%
16%
20%
38%
26%
11%
10%
12%
23%
31%
32%
18%
20%
84%
9%
5%
3%
Neither
112
48
63
20
21
45
26
15
11
11
31
32
41
19
19
89
15
6
2
6%
5%
7%
7%
6%
6%
5%
7%
6%
5%
7%
6%
7%
6%
5%
6%
9%
7%
5%
o
43%
57%
18%
19%
41%
23%
14%
10%
10%
28%
29%
37%
17%
17%
79%
13%
5%
2%
Fairly dissatisfied
116
61
55
16
10
51
40
17
12
14
33
32
43
21
19
101
7
4
4
6%
7%
6%
5%
3%
7%
8%
8%
7%
6%
8%
6%
7%
7%
5%
7%
4%
5%
8%
d
d
52%
48%
14%
8%
44%
34%
15%
11%
12%
28%
28%
37%
18%
17%
88%
6%
4%
3%
Very dissatisfied
56
36
20
7
10
25
14
9
7
6
18
22
14
8
13
46
2
6
3
3%
4%
2%
2%
3%
4%
3%
4%
4%
3%
4%
4%
2%
2%
4%
3%
1%
7%
6%
b
op
op
64%
36%
13%
19%
44%
24%
15%
12%
10%
33%
39%
25%
14%
22%
81%
4%
10%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
TOTAL DISSATISFIED
172
97
75
23
20
76
53
26
19
19
51
54
57
29
32
147
9
10
6
9%
11%
8%
8%
6%
11%
11%
12%
10%
9%
12%
10%
10%
9%
9%
10%
6%
11%
13%
d
d
p
p
p
56%
44%
13%
12%
44%
31%
15%
11%
11%
30%
32%
33%
17%
18%
86%
5%
6%
4%
Don't know
33
15
18
1
2
12
18
4
5
6
3
4
9
8
13
30
1
1
2
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Base for %
1816
261
271
180
125
132
147
154
65
190
1577
240
1181
635
1118
699
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Very satisfied
858
120
125
68
63
71
94
70
36
84
757
101
572
285
516
342
47%
46%
46%
38%
50%
54%
64%
46%
55%
44%
48%
42%
48%
45%
46%
49%
c
c
abcdgi
c
14%
15%
8%
7%
8%
11%
8%
4%
10%
88%
12%
67%
33%
60%
40%
Fairly satisfied
675
118
102
74
38
53
42
51
21
57
592
84
436
240
425
250
37%
45%
38%
41%
30%
40%
29%
33%
32%
30%
38%
35%
37%
38%
38%
36%
dfghi
dfi
f
17%
15%
11%
6%
8%
6%
8%
3%
8%
88%
12%
64%
36%
63%
37%
TOTAL SATISFIED
1533
238
227
143
100
125
136
122
56
141
1348
185
1008
525
941
592
84%
91%
84%
79%
80%
95%
93%
79%
86%
74%
86%
77%
85%
83%
84%
85%
bcdgi
i
bcdghi
bcdgi
i
k
16%
15%
9%
7%
8%
9%
8%
4%
9%
88%
12%
66%
34%
61%
39%
Neither
112
3
20
14
5
4
5
14
2
21
86
26
66
45
67
44
6%
1%
7%
8%
4%
3%
3%
9%
4%
11%
5%
11%
6%
7%
6%
6%
a
a
aef
adefh
j
3%
18%
12%
4%
4%
4%
13%
2%
19%
77%
23%
59%
40%
60%
40%
Fairly dissatisfied
116
13
15
17
12
2
5
13
6
18
95
21
72
43
73
43
6%
5%
6%
10%
10%
2%
3%
8%
9%
10%
6%
9%
6%
7%
7%
6%
ef
ef
e
ef
ef
11%
13%
15%
10%
2%
4%
11%
5%
16%
82%
18%
62%
38%
63%
37%
Very dissatisfied
56
7
9
6
8
-
1
6
*
9
48
8
35
21
36
20
3%
3%
3%
4%
6%
-%
1%
4%
1%
5%
3%
3%
3%
3%
3%
3%
e
e
efh
e
efh
12%
15%
11%
14%
-%
2%
10%
1%
17%
85%
15%
63%
37%
65%
35%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The speed of your service while online (not just the connection)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
TOTAL DISSATISFIED
172
19
23
24
20
2
6
18
7
28
143
29
108
64
109
62
9%
7%
9%
13%
16%
2%
4%
12%
10%
15%
9%
12%
9%
10%
10%
9%
e
e
ef
abef
ef
e
aef
11%
14%
14%
11%
1%
4%
11%
4%
16%
83%
17%
63%
37%
64%
36%
Don't know
33
5
7
3
-
1
3
2
5
3
29
4
14
19
21
12
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Base for %
1818
893
925
295
345
704
474
213
182
215
432
556
583
319
357
1525
160
85
48
49%
51%
16%
19%
39%
26%
12%
10%
12%
24%
31%
32%
18%
20%
84%
9%
5%
3%
Very satisfied
913
445
468
147
184
341
241
115
92
125
187
275
278
170
190
776
76
40
21
50%
50%
51%
50%
53%
48%
51%
54%
51%
58%
43%
49%
48%
53%
53%
51%
48%
47%
45%
j
j
49%
51%
16%
20%
37%
26%
13%
10%
14%
21%
30%
30%
19%
21%
85%
8%
4%
2%
Fairly satisfied
686
343
343
111
126
268
181
69
71
67
182
213
235
112
124
569
62
34
20
38%
38%
37%
38%
36%
38%
38%
32%
39%
31%
42%
38%
40%
35%
35%
37%
38%
40%
43%
gi
50%
50%
16%
18%
39%
26%
10%
10%
10%
27%
31%
34%
16%
18%
83%
9%
5%
3%
TOTAL SATISFIED
1598
787
811
259
309
609
422
183
163
192
369
488
513
282
314
1345
138
74
42
88%
88%
88%
88%
90%
87%
89%
86%
89%
89%
86%
88%
88%
88%
88%
88%
86%
87%
88%
49%
51%
16%
19%
38%
26%
11%
10%
12%
23%
31%
32%
18%
20%
84%
9%
5%
3%
Neither
112
49
62
20
20
45
27
15
8
12
26
27
37
19
28
88
16
5
3
6%
6%
7%
7%
6%
6%
6%
7%
5%
6%
6%
5%
6%
6%
8%
6%
10%
5%
6%
oqr
44%
56%
18%
18%
40%
24%
13%
7%
11%
24%
24%
33%
17%
25%
79%
15%
4%
2%
Fairly dissatisfied
73
36
37
11
8
33
21
9
7
9
23
28
25
12
8
65
4
3
2
4%
4%
4%
4%
2%
5%
4%
4%
4%
4%
5%
5%
4%
4%
2%
4%
2%
3%
4%
n
49%
51%
16%
10%
45%
29%
13%
9%
12%
32%
38%
34%
16%
11%
88%
5%
4%
2%
Very dissatisfied
35
21
14
5
8
17
5
6
4
2
13
12
8
6
8
28
2
4
1
2%
2%
2%
2%
2%
2%
1%
3%
2%
1%
3%
2%
1%
2%
2%
2%
1%
4%
3%
op
59%
41%
14%
24%
49%
13%
16%
12%
5%
37%
35%
24%
18%
22%
79%
6%
11%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
TOTAL DISSATISFIED
108
57
51
16
16
50
26
15
11
10
36
40
33
18
16
92
6
7
3
6%
6%
6%
6%
5%
7%
5%
7%
6%
5%
8%
7%
6%
6%
5%
6%
4%
8%
7%
52%
48%
15%
15%
46%
24%
14%
10%
10%
34%
37%
31%
17%
15%
86%
5%
6%
3%
Don't know
32
14
17
1
2
12
17
3
6
4
3
4
9
8
12
29
1
1
1
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Base for %
1818
261
271
180
125
132
146
155
65
190
1578
240
1181
636
1119
699
14%
15%
10%
7%
7%
8%
9%
4%
10%
87%
13%
65%
35%
62%
38%
Very satisfied
913
121
129
73
68
72
95
77
40
100
805
108
605
308
553
360
50%
46%
48%
41%
55%
55%
65%
50%
61%
53%
51%
45%
51%
48%
49%
51%
c
c
abcgi
abcg
c
13%
14%
8%
7%
8%
10%
8%
4%
11%
88%
12%
66%
34%
61%
39%
Fairly satisfied
686
115
110
74
37
52
44
58
17
63
593
93
431
254
432
253
38%
44%
41%
41%
29%
39%
30%
38%
26%
33%
38%
39%
37%
40%
39%
36%
dfhi
dh
dfh
h
h
17%
16%
11%
5%
8%
6%
9%
2%
9%
86%
14%
63%
37%
63%
37%
TOTAL SATISFIED
1598
236
239
147
105
124
140
136
57
163
1397
201
1037
562
985
613
88%
90%
88%
82%
84%
94%
96%
88%
87%
86%
89%
84%
88%
88%
88%
88%
c
cdi
bcdghi
k
15%
15%
9%
7%
8%
9%
9%
4%
10%
87%
13%
65%
35%
62%
38%
Neither
112
11
14
17
6
7
1
10
5
15
93
19
73
38
63
49
6%
4%
5%
10%
5%
6%
1%
6%
8%
8%
6%
8%
6%
6%
6%
7%
f
af
f
f
f
f
f
10%
13%
15%
6%
7%
1%
9%
5%
13%
83%
17%
65%
34%
56%
44%
Fairly dissatisfied
73
12
10
12
8
1
4
4
3
10
59
14
47
26
48
26
4%
5%
4%
7%
7%
1%
3%
3%
5%
5%
4%
6%
4%
4%
4%
4%
e
e
e
e
e
17%
14%
16%
11%
1%
6%
6%
4%
14%
81%
19%
64%
36%
65%
35%
Very dissatisfied
35
2
7
4
6
-
1
5
-
2
28
7
25
10
23
12
2%
1%
3%
2%
5%
-%
1%
4%
-%
1%
2%
3%
2%
2%
2%
2%
aeh
eh
5%
21%
13%
17%
-%
4%
16%
-%
5%
80%
20%
71%
29%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE29C (QE8C). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for... The reliability of the service from MAIN PROVIDER? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
TOTAL DISSATISFIED
108
14
18
16
14
1
5
10
3
12
87
21
72
36
71
37
6%
5%
7%
9%
11%
1%
4%
6%
5%
6%
6%
9%
6%
6%
6%
5%
e
e
e
aefh
e
e
e
j
13%
16%
15%
13%
1%
5%
9%
3%
11%
81%
19%
67%
33%
65%
35%
Don't know
32
5
7
3
-
1
4
1
5
3
28
4
14
17
20
12
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2601
1280
1321
415
427
930
829
319
290
335
541
672
847
551
528
1553
367
334
347
Effective Weighted Sample
1760
867
893
285
295
642
560
225
180
220
374
451
579
383
373
1340
258
212
316
Total
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Yes
1715
838
877
282
329
673
431
192
170
213
423
529
551
302
332
1455
140
75
45
93%
92%
93%
95%
95%
94%
88%
89%
91%
97%
97%
95%
93%
92%
90%
94%
87%
88%
92%
f
f
f
gh
gh
n
pq
p
49%
51%
16%
19%
39%
25%
11%
10%
12%
25%
31%
32%
18%
19%
85%
8%
4%
3%
No
104
54
50
10
17
33
44
21
14
5
11
26
34
18
26
75
18
9
3
6%
6%
5%
3%
5%
5%
9%
10%
7%
2%
2%
5%
6%
6%
7%
5%
11%
10%
5%
cde
ij
ij
or
or
52%
48%
10%
17%
31%
42%
21%
13%
5%
10%
25%
32%
18%
25%
72%
17%
8%
2%
Don't know
30
15
16
4
2
9
16
3
3
1
2
4
8
6
11
24
3
2
1
2%
2%
2%
1%
*%
1%
3%
2%
2%
1%
*%
1%
1%
2%
3%
2%
2%
2%
2%
de
k
48%
52%
13%
5%
30%
52%
11%
11%
4%
6%
14%
25%
21%
36%
80%
10%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE30 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)
Base : Those in a household with fixed broadband
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2601
202
192
204
169
142
154
181
154
155
1879
722
1459
1141
1689
912
Effective Weighted Sample
1760
191
177
193
160
134
145
169
146
144
1466
321
1010
808
1100
661
Total
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Yes
1715
251
265
172
121
117
131
150
63
184
1493
222
1124
591
1066
649
93%
94%
95%
94%
96%
89%
88%
96%
90%
95%
93%
91%
94%
90%
94%
91%
f
efh
efh
efh
ef
m
15%
15%
10%
7%
7%
8%
9%
4%
11%
87%
13%
66%
34%
62%
38%
No
104
10
10
9
4
13
17
4
4
4
85
19
59
46
58
46
6%
4%
4%
5%
3%
10%
11%
3%
5%
2%
5%
8%
5%
7%
5%
6%
abdgi
abcdgi
9%
10%
9%
4%
13%
16%
4%
3%
3%
81%
19%
56%
44%
56%
44%
Don't know
30
6
2
2
1
2
2
2
3
5
28
3
13
17
14
16
2%
2%
1%
1%
*%
1%
1%
1%
5%
3%
2%
1%
1%
3%
1%
2%
bcdg
l
19%
7%
6%
2%
5%
5%
6%
11%
18%
92%
8%
43%
57%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2374
1173
1201
392
404
866
712
276
257
318
521
629
775
496
472
1437
328
288
321
Effective Weighted Sample
1613
796
817
269
278
599
484
195
162
212
361
421
538
349
331
1244
229
186
292
Total
1715
838
877
282
329
673
431
192
170
213
423
529
551
302
332
1455
140
75
45
49%
51%
16%
19%
39%
25%
11%
10%
12%
25%
31%
32%
18%
19%
85%
8%
4%
3%
Laptop
1367
672
695
230
268
558
311
130
137
164
354
452
441
236
236
1155
117
59
35
80%
80%
79%
82%
82%
83%
72%
68%
80%
77%
84%
86%
80%
78%
71%
79%
84%
78%
77%
f
f
f
g
g
g
lmn
n
n
r
49%
51%
17%
20%
41%
23%
9%
10%
12%
26%
33%
32%
17%
17%
85%
9%
4%
3%
Tablet computer (e.g. iPad)
876
417
459
161
175
362
179
80
65
96
262
295
272
167
142
731
79
39
27
51%
50%
52%
57%
53%
54%
41%
42%
38%
45%
62%
56%
49%
55%
43%
50%
56%
52%
59%
f
f
f
ghi
n
n
o
48%
52%
18%
20%
41%
20%
9%
7%
11%
30%
34%
31%
19%
16%
83%
9%
4%
3%
Smartphone
856
418
439
186
210
357
103
72
71
101
253
265
293
155
144
735
64
34
23
50%
50%
50%
66%
64%
53%
24%
38%
42%
48%
60%
50%
53%
51%
43%
51%
46%
45%
51%
ef
ef
f
g
ghi
n
n
49%
51%
22%
25%
42%
12%
8%
8%
12%
30%
31%
34%
18%
17%
86%
8%
4%
3%
Desktop PC
602
314
288
78
81
246
196
58
55
66
174
226
173
108
95
532
39
20
11
35%
37%
33%
28%
25%
37%
46%
30%
32%
31%
41%
43%
31%
36%
28%
37%
28%
26%
23%
cd
cde
ghi
ln
n
pqr
52%
48%
13%
13%
41%
33%
10%
9%
11%
29%
37%
29%
18%
16%
88%
7%
3%
2%
Games console
319
168
150
74
79
144
22
24
32
27
112
93
106
63
57
269
31
11
8
19%
20%
17%
26%
24%
21%
5%
12%
19%
13%
26%
18%
19%
21%
17%
18%
22%
14%
17%
f
f
f
gi
q
53%
47%
23%
25%
45%
7%
8%
10%
8%
35%
29%
33%
20%
18%
84%
10%
3%
2%
E-reader (e.g. Kindle)
219
109
110
32
37
100
50
6
14
17
96
89
68
36
25
190
15
8
6
13%
13%
13%
11%
11%
15%
12%
3%
8%
8%
23%
17%
12%
12%
8%
13%
11%
11%
13%
g
g
ghi
ln
n
n
50%
50%
15%
17%
46%
23%
3%
6%
8%
44%
41%
31%
17%
11%
87%
7%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2374
1173
1201
392
404
866
712
276
257
318
521
629
775
496
472
1437
328
288
321
Effective Weighted Sample
1613
796
817
269
278
599
484
195
162
212
361
421
538
349
331
1244
229
186
292
Total
1715
838
877
282
329
673
431
192
170
213
423
529
551
302
332
1455
140
75
45
49%
51%
16%
19%
39%
25%
11%
10%
12%
25%
31%
32%
18%
19%
85%
8%
4%
3%
TV set
174
84
90
24
34
89
28
12
12
21
67
64
49
37
25
140
17
13
5
10%
10%
10%
8%
10%
13%
7%
6%
7%
10%
16%
12%
9%
12%
8%
10%
12%
17%
10%
cf
ghi
n
n
or
48%
52%
14%
20%
51%
16%
7%
7%
12%
38%
36%
28%
21%
14%
80%
10%
8%
3%
Netbook
150
72
78
18
29
75
28
15
11
11
49
63
46
19
22
132
8
7
4
9%
9%
9%
6%
9%
11%
7%
8%
6%
5%
11%
12%
8%
6%
7%
9%
5%
9%
8%
cf
i
mn
48%
52%
12%
19%
50%
19%
10%
7%
7%
32%
42%
30%
13%
15%
88%
5%
5%
3%
Other portable/ handheld device
(e.g. portable games console/ iPod
Touch)
66
34
32
13
10
38
6
3
8
5
22
21
23
13
10
61
2
2
1
4%
4%
4%
4%
3%
6%
1%
2%
5%
2%
5%
4%
4%
4%
3%
4%
2%
3%
3%
f
f
52%
48%
19%
15%
58%
8%
5%
12%
8%
32%
32%
35%
19%
14%
92%
3%
3%
2%
None of these
2
1
1
1
-
-
1
-
-
1
-
-
1
1
-
2
-
-
-
*%
*%
*%
*%
-%
-%
*%
-%
-%
*%
-%
-%
*%
*%
-%
*%
-%
-%
-%
36%
64%
36%
-%
-%
64%
-%
-%
36%
-%
-%
28%
72%
-%
100%
-%
-%
-%
Don't know
6
2
4
1
-
4
1
*
1
1
-
1
2
1
3
6
-
-
*
*%
*%
1%
*%
-%
1%
*%
*%
1%
1%
-%
*%
*%
*%
1%
*%
-%
-%
1%
29%
71%
15%
-%
71%
14%
8%
14%
20%
-%
14%
25%
19%
42%
93%
-%
-%
7%
Mean number of types of devices
2.7
2.7
2.7
2.9
2.8
2.9
2.1
2.1
2.4
2.4
3.3
3.0
2.7
2.8
2.3
2.7
2.7
2.6
2.6
f
f
f
g
g
ghi
lmn
n
n
Standard deviation
1.62
1.68
1.56
1.61
1.48
1.77
1.32
1.30
1.38
1.38
1.74
1.65
1.60
1.69
1.43
1.62
1.58
1.61
1.56
Standard error
.03
.05
.04
.08
.07
.06
.05
.08
.09
.08
.08
.07
.06
.08
.07
.04
.09
.09
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2374
190
181
191
162
124
134
174
135
146
1723
651
1363
1010
1551
823
Effective Weighted Sample
1613
180
168
181
154
117
126
162
128
136
1348
289
943
720
1015
598
Total
1715
251
265
172
121
117
131
150
63
184
1493
222
1124
591
1066
649
15%
15%
10%
7%
7%
8%
9%
4%
11%
87%
13%
66%
34%
62%
38%
Laptop
1367
203
217
118
89
97
97
125
53
156
1194
173
940
426
832
535
80%
81%
82%
69%
74%
82%
74%
83%
84%
85%
80%
78%
84%
72%
78%
82%
c
c
c
cd
cd
cdf
m
n
15%
16%
9%
7%
7%
7%
9%
4%
11%
87%
13%
69%
31%
61%
39%
Tablet computer (e.g. iPad)
876
126
131
98
62
40
60
80
40
94
763
113
614
261
552
324
51%
50%
50%
57%
52%
34%
46%
53%
63%
51%
51%
51%
55%
44%
52%
50%
e
e
e
e
e
abefi
e
m
14%
15%
11%
7%
5%
7%
9%
5%
11%
87%
13%
70%
30%
63%
37%
Smartphone
856
144
118
98
56
54
54
87
28
96
771
85
635
221
504
352
50%
57%
44%
57%
47%
46%
41%
58%
44%
52%
52%
38%
57%
37%
47%
54%
bfh
bfh
bfh
k
m
n
17%
14%
11%
7%
6%
6%
10%
3%
11%
90%
10%
74%
26%
59%
41%
Desktop PC
602
64
135
72
43
44
40
60
19
55
514
88
370
232
422
180
35%
26%
51%
42%
35%
37%
30%
40%
30%
30%
34%
40%
33%
39%
40%
28%
adefghi
afhi
a
a
a
l
o
11%
23%
12%
7%
7%
7%
10%
3%
9%
85%
15%
62%
38%
70%
30%
Games console
319
27
65
39
30
5
19
32
16
36
279
40
237
82
225
94
19%
11%
24%
23%
24%
5%
14%
21%
26%
20%
19%
18%
21%
14%
21%
14%
aef
ae
aef
e
ae
aef
ae
m
o
8%
20%
12%
9%
2%
6%
10%
5%
11%
87%
13%
74%
26%
71%
29%
E-reader (e.g. Kindle)
219
14
61
26
16
7
13
23
13
16
190
29
169
50
169
50
13%
6%
23%
15%
14%
6%
10%
16%
21%
9%
13%
13%
15%
8%
16%
8%
adefi
ae
ae
ae
aefi
m
o
7%
28%
12%
7%
3%
6%
11%
6%
7%
87%
13%
77%
23%
77%
23%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE31 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE)
Base : Those using a wireless internet connection at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2374
190
181
191
162
124
134
174
135
146
1723
651
1363
1010
1551
823
Effective Weighted Sample
1613
180
168
181
154
117
126
162
128
136
1348
289
943
720
1015
598
Total
1715
251
265
172
121
117
131
150
63
184
1493
222
1124
591
1066
649
15%
15%
10%
7%
7%
8%
9%
4%
11%
87%
13%
66%
34%
62%
38%
TV set
174
18
45
22
12
-
5
15
6
17
159
16
135
39
118
57
10%
7%
17%
13%
10%
-%
4%
10%
10%
9%
11%
7%
12%
7%
11%
9%
e
aefi
ef
ef
e
ef
ef
e
m
10%
26%
12%
7%
-%
3%
8%
4%
10%
91%
9%
78%
22%
68%
32%
Netbook
150
17
25
11
7
15
12
12
10
22
132
18
111
39
96
54
9%
7%
10%
6%
6%
13%
9%
8%
15%
12%
9%
8%
10%
7%
9%
8%
d
acdg
m
12%
17%
7%
5%
10%
8%
8%
6%
14%
88%
12%
74%
26%
64%
36%
Other portable/ handheld device (e.g.
portable games console/ iPod Touch)
66
3
24
14
6
1
2
5
2
3
53
14
54
12
50
16
4%
1%
9%
8%
5%
1%
2%
4%
4%
2%
4%
6%
5%
2%
5%
2%
aefgi
aefi
j
m
o
5%
37%
20%
8%
2%
3%
8%
3%
4%
80%
20%
82%
18%
76%
24%
None of these
2
-
-
1
1
-
-
1
-
-
2
-
1
1
1
1
*%
-%
-%
*%
1%
-%
-%
1%
-%
-%
*%
-%
*%
*%
*%
*%
-%
-%
28%
36%
-%
-%
36%
-%
-%
100%
-%
72%
28%
64%
36%
Don't know
6
-
2
1
-
-
1
1
*
-
5
1
4
2
5
1
*%
-%
1%
1%
-%
-%
1%
1%
1%
-%
*%
*%
*%
*%
*%
*%
-%
36%
18%
-%
-%
15%
16%
8%
-%
86%
14%
64%
36%
78%
22%
Mean number of types of devices
2.7
2.5
3.1
2.9
2.7
2.2
2.3
2.9
3.0
2.7
2.7
2.6
2.9
2.3
2.8
2.6
adefi
aef
ef
aef
aef
ef
m
o
Standard deviation
1.62
1.29
1.93
1.69
1.60
1.16
1.40
1.79
1.74
1.55
1.62
1.59
1.67
1.43
1.69
1.49
Standard error
.03
.09
.14
.12
.13
.10
.12
.14
.15
.13
.04
.06
.05
.04
.04
.05
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
~i
~j
~k
l
m
n
o
~p
q
r
Unweighted total
794
391
403
32
48
131
583
326
120
42
12
69
163
176
383
476
97
114
107
Effective Weighted Sample
558
274
285
23
33
98
411
233
79
33
7
51
106
129
272
419
65
74
97
Total
452
210
241
23
33
90
306
182
59
30
6
46
88
93
223
371
42
25
14
47%
53%
**
**
20%
68%
40%
13%
**
**
**
19%
21%
49%
82%
**
5%
3%
Certain to
10
3
6
**
**
2
4
2
1
**
**
**
2
-
5
9
**
-
-
2%
2%
3%
**
**
2%
1%
1%
2%
**
**
**
3%
-%
2%
2%
**
-%
-%
34%
66%
**
**
19%
42%
20%
11%
**
**
**
23%
-%
54%
93%
**
-%
-%
Very likely
16
8
8
**
**
4
4
8
2
**
**
**
3
1
8
14
**
1
*
3%
4%
3%
**
**
4%
1%
5%
3%
**
**
**
3%
1%
4%
4%
**
5%
1%
51%
49%
**
**
22%
27%
52%
11%
**
**
**
19%
5%
50%
92%
**
8%
1%
Likely
34
13
20
**
**
17
11
10
6
**
**
**
5
9
16
31
**
1
1
7%
6%
8%
**
**
19%
3%
5%
11%
**
**
**
6%
10%
7%
8%
**
4%
5%
f
40%
60%
**
**
50%
31%
30%
19%
**
**
**
15%
28%
47%
91%
**
3%
2%
Unlikely
45
27
17
**
**
16
18
19
6
**
**
**
6
9
26
37
**
3
1
10%
13%
7%
**
**
18%
6%
10%
10%
**
**
**
7%
10%
12%
10%
**
12%
9%
b
f
61%
39%
**
**
37%
39%
42%
13%
**
**
**
14%
21%
58%
83%
**
7%
3%
Very unlikely
73
30
43
**
**
15
51
31
12
**
**
**
14
15
36
54
**
5
3
16%
14%
18%
**
**
16%
17%
17%
21%
**
**
**
16%
17%
16%
15%
**
21%
22%
41%
59%
**
**
20%
71%
42%
17%
**
**
**
19%
21%
49%
75%
**
7%
4%
Certain not to
234
109
125
**
**
27
200
101
27
**
**
**
53
44
115
188
**
12
9
52%
52%
52%
**
**
30%
65%
56%
46%
**
**
**
60%
48%
51%
51%
**
50%
60%
e
47%
53%
**
**
12%
85%
43%
11%
**
**
**
23%
19%
49%
80%
**
5%
4%
Don't know
41
20
21
**
**
9
19
12
4
**
**
**
4
14
18
37
**
2
1
9%
9%
9%
**
**
11%
6%
6%
7%
**
**
**
5%
15%
8%
10%
**
7%
4%
ln
r
48%
52%
**
**
23%
45%
28%
11%
**
**
**
11%
33%
43%
91%
**
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE32 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
794
40
43
37
55
73
63
41
65
59
583
211
138
654
475
319
Effective Weighted Sample
558
38
42
35
53
69
60
39
63
55
469
93
100
469
327
232
Total
452
43
47
28
33
56
53
29
24
57
392
60
104
347
265
186
**
**
**
**
**
**
**
**
**
87%
13%
23%
77%
59%
41%
Certain to
10
**
**
**
**
**
**
**
**
**
10
*
3
7
7
3
2%
**
**
**
**
**
**
**
**
**
2%
*%
3%
2%
3%
1%
**
**
**
**
**
**
**
**
**
99%
1%
32%
68%
74%
26%
Very likely
16
**
**
**
**
**
**
**
**
**
13
2
6
9
9
7
3%
**
**
**
**
**
**
**
**
**
3%
4%
6%
3%
3%
4%
**
**
**
**
**
**
**
**
**
85%
15%
41%
59%
55%
45%
Likely
34
**
**
**
**
**
**
**
**
**
30
4
13
20
14
19
7%
**
**
**
**
**
**
**
**
**
8%
7%
13%
6%
5%
10%
m
n
**
**
**
**
**
**
**
**
**
88%
12%
40%
60%
42%
58%
Unlikely
45
**
**
**
**
**
**
**
**
**
39
6
16
29
23
21
10%
**
**
**
**
**
**
**
**
**
10%
9%
15%
8%
9%
11%
m
**
**
**
**
**
**
**
**
**
87%
13%
35%
65%
52%
48%
Very unlikely
73
**
**
**
**
**
**
**
**
**
61
12
15
58
45
28
16%
**
**
**
**
**
**
**
**
**
16%
19%
15%
17%
17%
15%
**
**
**
**
**
**
**
**
**
84%
16%
21%
79%
62%
38%
Certain not to
234
**
**
**
**
**
**
**
**
**
203
31
34
200
147
87
52%
**
**
**
**
**
**
**
**
**
52%
51%
33%
57%
55%
47%
l
o
**
**
**
**
**
**
**
**
**
87%
13%
15%
85%
63%
37%
Don't know
41
**
**
**
**
**
**
**
**
**
35
6
16
25
20
21
9%
**
**
**
**
**
**
**
**
**
9%
9%
15%
7%
8%
11%
m
**
**
**
**
**
**
**
**
**
86%
14%
39%
61%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
No need
208
100
109
**
**
**
176
82
28
**
**
**
46
46
97
171
**
**
**
59%
60%
58%
**
**
**
66%
55%
62%
**
**
**
62%
67%
55%
61%
**
**
**
n
48%
52%
**
**
**
85%
39%
13%
**
**
**
22%
22%
47%
82%
**
**
**
Don't want a computer
103
46
57
**
**
**
85
37
17
**
**
**
22
21
49
84
**
**
**
29%
28%
31%
**
**
**
32%
25%
38%
**
**
**
30%
30%
28%
30%
**
**
**
g
45%
55%
**
**
**
83%
36%
17%
**
**
**
21%
20%
48%
82%
**
**
**
Too old to use the internet
90
39
52
**
**
**
88
41
12
**
**
**
16
13
47
72
**
**
**
26%
23%
28%
**
**
**
33%
28%
26%
**
**
**
22%
19%
26%
26%
**
**
**
43%
57%
**
**
**
97%
46%
13%
**
**
**
18%
15%
52%
79%
**
**
**
Too expensive to set up
76
34
42
**
**
**
35
42
11
**
**
**
10
10
53
53
**
**
**
22%
20%
23%
**
**
**
13%
28%
24%
**
**
**
14%
15%
30%
19%
**
**
**
lm
45%
55%
**
**
**
46%
56%
14%
**
**
**
14%
14%
70%
71%
**
**
**
Don't know how you use computers
70
34
36
**
**
**
64
34
12
**
**
**
8
15
43
48
**
**
**
20%
20%
19%
**
**
**
24%
22%
27%
**
**
**
11%
22%
24%
17%
**
**
**
l
l
48%
52%
**
**
**
92%
48%
17%
**
**
**
12%
22%
62%
69%
**
**
**
Charges are too expensive
34
15
20
**
**
**
18
19
5
**
**
**
7
4
22
23
**
**
**
10%
9%
11%
**
**
**
7%
13%
10%
**
**
**
10%
6%
12%
8%
**
**
**
42%
58%
**
**
**
52%
55%
14%
**
**
**
20%
11%
64%
67%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
Computer is too expensive to buy
25
11
14
**
**
**
17
9
6
**
**
**
7
2
15
20
**
**
**
7%
7%
8%
**
**
**
6%
6%
13%
**
**
**
10%
3%
8%
7%
**
**
**
44%
56%
**
**
**
69%
37%
23%
**
**
**
28%
9%
58%
78%
**
**
**
Friends/ family member checks
things on the internet for me
22
10
12
**
**
**
18
8
7
**
**
**
2
6
11
17
**
**
**
6%
6%
7%
**
**
**
7%
5%
15%
**
**
**
2%
9%
6%
6%
**
**
**
g
45%
55%
**
**
**
81%
37%
30%
**
**
**
8%
28%
51%
75%
**
**
**
Don't have a phone line
16
10
6
**
**
**
6
10
1
**
**
**
1
3
11
12
**
**
**
5%
6%
3%
**
**
**
2%
7%
2%
**
**
**
1%
5%
6%
4%
**
**
**
62%
38%
**
**
**
35%
63%
4%
**
**
**
6%
20%
66%
75%
**
**
**
Satisfied with using the internet
elsewhere
10
4
6
**
**
**
3
2
1
**
**
**
2
3
3
9
**
**
**
3%
2%
3%
**
**
**
1%
1%
3%
**
**
**
2%
4%
2%
3%
**
**
**
37%
63%
**
**
**
31%
20%
12%
**
**
**
17%
26%
33%
89%
**
**
**
Worries/ concerns about privacy
issues
8
2
6
**
**
**
5
2
1
**
**
**
3
1
2
7
**
**
**
2%
1%
3%
**
**
**
2%
1%
2%
**
**
**
4%
1%
1%
3%
**
**
**
29%
71%
**
**
**
65%
28%
10%
**
**
**
34%
11%
27%
91%
**
**
**
Concerned about security/ fraud
7
2
4
**
**
**
6
1
1
**
**
**
3
1
2
6
**
**
**
2%
1%
2%
**
**
**
2%
1%
2%
**
**
**
4%
1%
1%
2%
**
**
**
36%
64%
**
**
**
82%
18%
14%
**
**
**
45%
11%
25%
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
Satisfied with using the internet at
work
4
4
-
**
**
**
1
-
-
**
**
**
4
-
-
3
**
**
**
1%
2%
-%
**
**
**
*%
-%
-%
**
**
**
6%
-%
-%
1%
**
**
**
b
mn
100%
-%
**
**
**
15%
-%
-%
**
**
**
100%
-%
-%
78%
**
**
**
Health reasons - bad eyesight
3
2
1
**
**
**
2
1
-
**
**
**
1
1
1
2
**
**
**
1%
1%
*%
**
**
**
1%
*%
-%
**
**
**
1%
1%
1%
1%
**
**
**
78%
22%
**
**
**
73%
20%
-%
**
**
**
31%
20%
49%
80%
**
**
**
Other
2
*
2
**
**
**
1
1
*
**
**
**
-
*
1
2
**
**
**
1%
*%
1%
**
**
**
*%
1%
1%
**
**
**
-%
*%
*%
1%
**
**
**
9%
91%
**
**
**
55%
33%
13%
**
**
**
-%
13%
38%
76%
**
**
**
ANY INVOLUNTARY REASONS
228
105
123
**
**
**
168
107
31
**
**
**
44
36
127
173
**
**
**
65%
64%
66%
**
**
**
63%
71%
70%
**
**
**
60%
53%
72%
62%
**
**
**
lm
46%
54%
**
**
**
74%
47%
14%
**
**
**
19%
16%
56%
76%
**
**
**
ANY VOLUNTARY REASONS
267
128
138
**
**
**
215
104
37
**
**
**
54
60
127
218
**
**
**
76%
77%
74%
**
**
**
80%
69%
83%
**
**
**
74%
87%
72%
78%
**
**
**
g
ln
48%
52%
**
**
**
81%
39%
14%
**
**
**
20%
22%
48%
82%
**
**
**
ONLY VOLUNTARY REASONS
121
59
61
**
**
**
99
42
13
**
**
**
28
32
48
104
**
**
**
34%
36%
33%
**
**
**
37%
28%
29%
**
**
**
39%
46%
27%
37%
**
**
**
n
n
49%
51%
**
**
**
82%
35%
11%
**
**
**
23%
26%
39%
86%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
Don't know
3
1
1
**
**
**
2
2
*
**
**
**
1
1
1
2
**
**
**
1%
1%
1%
**
**
**
1%
1%
*%
**
**
**
1%
1%
1%
1%
**
**
**
46%
54%
**
**
**
68%
68%
8%
**
**
**
22%
24%
54%
78%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
No need
208
**
**
**
**
**
**
**
**
**
182
27
**
170
133
76
59%
**
**
**
**
**
**
**
**
**
60%
56%
**
59%
62%
55%
**
**
**
**
**
**
**
**
**
87%
13%
**
82%
64%
36%
Don't want a computer
103
**
**
**
**
**
**
**
**
**
85
18
**
85
66
37
29%
**
**
**
**
**
**
**
**
**
28%
37%
**
30%
31%
27%
**
**
**
**
**
**
**
**
**
83%
17%
**
82%
64%
36%
Too old to use the internet
90
**
**
**
**
**
**
**
**
**
77
14
**
89
58
32
26%
**
**
**
**
**
**
**
**
**
25%
28%
**
31%
27%
24%
**
**
**
**
**
**
**
**
**
85%
15%
**
99%
64%
36%
Too expensive to set up
76
**
**
**
**
**
**
**
**
**
65
10
**
55
36
40
22%
**
**
**
**
**
**
**
**
**
22%
22%
**
19%
17%
30%
n
**
**
**
**
**
**
**
**
**
86%
14%
**
73%
47%
53%
Don't know how you use computers
70
**
**
**
**
**
**
**
**
**
59
11
**
61
42
28
20%
**
**
**
**
**
**
**
**
**
19%
22%
**
21%
20%
20%
**
**
**
**
**
**
**
**
**
85%
15%
**
88%
60%
40%
Charges are too expensive
34
**
**
**
**
**
**
**
**
**
30
5
**
27
15
19
10%
**
**
**
**
**
**
**
**
**
10%
10%
**
9%
7%
14%
n
**
**
**
**
**
**
**
**
**
86%
14%
**
77%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
Computer is too expensive to buy
25
**
**
**
**
**
**
**
**
**
24
2
**
19
13
13
7%
**
**
**
**
**
**
**
**
**
8%
4%
**
7%
6%
9%
**
**
**
**
**
**
**
**
**
93%
7%
**
77%
50%
50%
Friends/ family member checks things on
the internet for me
22
**
**
**
**
**
**
**
**
**
19
4
**
20
14
8
6%
**
**
**
**
**
**
**
**
**
6%
8%
**
7%
7%
6%
**
**
**
**
**
**
**
**
**
83%
17%
**
90%
64%
36%
Don't have a phone line
16
**
**
**
**
**
**
**
**
**
14
2
**
12
7
10
5%
**
**
**
**
**
**
**
**
**
5%
5%
**
4%
3%
7%
n
**
**
**
**
**
**
**
**
**
85%
15%
**
74%
40%
60%
Satisfied with using the internet elsewhere
10
**
**
**
**
**
**
**
**
**
10
*
**
4
5
6
3%
**
**
**
**
**
**
**
**
**
3%
1%
**
2%
2%
4%
**
**
**
**
**
**
**
**
**
97%
3%
**
43%
45%
55%
Worries/ concerns about privacy issues
8
**
**
**
**
**
**
**
**
**
8
*
**
4
5
3
2%
**
**
**
**
**
**
**
**
**
3%
*%
**
1%
2%
2%
**
**
**
**
**
**
**
**
**
98%
2%
**
46%
68%
32%
Concerned about security/ fraud
7
**
**
**
**
**
**
**
**
**
7
*
**
4
6
1
2%
**
**
**
**
**
**
**
**
**
2%
*%
**
2%
3%
1%
**
**
**
**
**
**
**
**
**
97%
3%
**
66%
83%
17%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
Satisfied with using the internet at work
4
**
**
**
**
**
**
**
**
**
4
*
**
-
1
3
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
-%
*%
2%
n
**
**
**
**
**
**
**
**
**
98%
2%
**
-%
17%
83%
Health reasons - bad eyesight
3
**
**
**
**
**
**
**
**
**
3
-
**
3
2
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
100%
69%
31%
Other
2
**
**
**
**
**
**
**
**
**
2
*
**
1
1
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
*%
1%
1%
**
**
**
**
**
**
**
**
**
93%
7%
**
51%
62%
38%
ANY INVOLUNTARY REASONS
228
**
**
**
**
**
**
**
**
**
199
29
**
191
129
99
65%
**
**
**
**
**
**
**
**
**
66%
60%
**
67%
60%
73%
n
**
**
**
**
**
**
**
**
**
87%
13%
**
84%
57%
43%
ANY VOLUNTARY REASONS
267
**
**
**
**
**
**
**
**
**
230
37
**
212
166
101
76%
**
**
**
**
**
**
**
**
**
76%
77%
**
74%
77%
74%
**
**
**
**
**
**
**
**
**
86%
14%
**
79%
62%
38%
ONLY VOLUNTARY REASONS
121
**
**
**
**
**
**
**
**
**
102
19
**
92
84
36
34%
**
**
**
**
**
**
**
**
**
34%
39%
**
32%
39%
26%
o
**
**
**
**
**
**
**
**
**
84%
16%
**
77%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE33 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
Don't know
3
**
**
**
**
**
**
**
**
**
2
*
**
2
2
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
92%
8%
**
92%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
No need
140
67
73
**
**
**
121
56
15
**
**
**
34
31
61
121
**
**
**
40%
40%
40%
**
**
**
45%
37%
34%
**
**
**
47%
45%
34%
43%
**
**
**
n
48%
52%
**
**
**
86%
40%
11%
**
**
**
24%
22%
43%
86%
**
**
**
Too old to use the internet
51
20
31
**
**
**
51
24
6
**
**
**
12
6
24
39
**
**
**
15%
12%
16%
**
**
**
19%
16%
13%
**
**
**
16%
9%
14%
14%
**
**
**
40%
60%
**
**
**
100%
47%
12%
**
**
**
23%
12%
48%
76%
**
**
**
Don't want a computer
49
21
28
**
**
**
38
17
8
**
**
**
11
14
21
40
**
**
**
14%
13%
15%
**
**
**
14%
11%
17%
**
**
**
15%
20%
12%
14%
**
**
**
n
43%
57%
**
**
**
77%
35%
16%
**
**
**
22%
28%
42%
82%
**
**
**
Too expensive to set up
37
18
18
**
**
**
10
23
4
**
**
**
5
5
26
25
**
**
**
10%
11%
10%
**
**
**
4%
15%
9%
**
**
**
7%
7%
15%
9%
**
**
**
m
50%
50%
**
**
**
28%
63%
11%
**
**
**
14%
13%
72%
68%
**
**
**
Don't know how you use computers
30
16
14
**
**
**
28
13
5
**
**
**
3
5
22
21
**
**
**
8%
10%
7%
**
**
**
10%
9%
12%
**
**
**
4%
8%
12%
8%
**
**
**
l
53%
47%
**
**
**
94%
45%
18%
**
**
**
9%
18%
73%
70%
**
**
**
Charges are too expensive
13
5
9
**
**
**
4
6
2
**
**
**
3
1
9
8
**
**
**
4%
3%
5%
**
**
**
1%
4%
5%
**
**
**
4%
2%
5%
3%
**
**
**
36%
64%
**
**
**
29%
47%
16%
**
**
**
20%
9%
66%
61%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
Friends/family member checks
things on the internet for me
5
4
2
**
**
**
3
2
2
**
**
**
*
3
2
4
**
**
**
2%
2%
1%
**
**
**
1%
1%
4%
**
**
**
*%
4%
1%
1%
**
**
**
69%
31%
**
**
**
64%
32%
30%
**
**
**
5%
50%
45%
70%
**
**
**
Don't have a phone line
4
4
*
**
**
**
1
2
-
**
**
**
-
1
2
4
**
**
**
1%
2%
*%
**
**
**
*%
2%
-%
**
**
**
-%
1%
1%
1%
**
**
**
b
95%
5%
**
**
**
15%
55%
-%
**
**
**
-%
15%
55%
95%
**
**
**
Satisfied with using the internet
elsewhere
4
2
2
**
**
**
1
1
-
**
**
**
-
1
2
3
**
**
**
1%
1%
1%
**
**
**
*%
1%
-%
**
**
**
-%
1%
1%
1%
**
**
**
49%
51%
**
**
**
31%
21%
-%
**
**
**
-%
19%
50%
79%
**
**
**
Computer is too expensive to buy
4
1
3
**
**
**
4
2
1
**
**
**
1
-
3
4
**
**
**
1%
1%
1%
**
**
**
1%
2%
3%
**
**
**
1%
-%
2%
1%
**
**
**
32%
68%
**
**
**
100%
63%
37%
**
**
**
23%
-%
77%
92%
**
**
**
Worries/ concerns about privacy
issues
4
1
2
**
**
**
2
*
-
**
**
**
1
-
*
3
**
**
**
1%
1%
1%
**
**
**
1%
*%
-%
**
**
**
2%
-%
*%
1%
**
**
**
37%
63%
**
**
**
46%
7%
-%
**
**
**
31%
-%
12%
84%
**
**
**
Health reasons - bad eyesight
3
2
1
**
**
**
2
1
-
**
**
**
1
1
1
2
**
**
**
1%
1%
*%
**
**
**
1%
*%
-%
**
**
**
1%
1%
1%
1%
**
**
**
78%
22%
**
**
**
73%
20%
-%
**
**
**
31%
20%
49%
80%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
656
325
331
15
22
90
529
281
101
24
7
54
140
142
317
371
87
99
99
Effective Weighted Sample
455
225
232
12
14
64
369
201
67
18
4
39
91
103
222
328
60
63
90
Total
351
166
186
12
13
58
269
151
45
17
3
31
73
69
176
279
39
21
13
47%
53%
**
**
**
76%
43%
13%
**
**
**
21%
20%
50%
79%
**
**
**
Satisfied with using the internet at
work
2
2
-
**
**
**
-
-
-
**
**
**
2
-
-
2
**
**
**
1%
1%
-%
**
**
**
-%
-%
-%
**
**
**
2%
-%
-%
1%
**
**
**
n
100%
-%
**
**
**
-%
-%
-%
**
**
**
100%
-%
-%
90%
**
**
**
Other
2
1
2
**
**
**
2
1
1
**
**
**
1
1
1
2
**
**
**
1%
*%
1%
**
**
**
1%
1%
3%
**
**
**
1%
2%
*%
1%
**
**
**
31%
69%
**
**
**
64%
46%
50%
**
**
**
29%
42%
29%
75%
**
**
**
ANY INVOLUNTARY REASONS
146
68
77
**
**
**
101
72
19
**
**
**
25
19
88
106
**
**
**
41%
41%
42%
**
**
**
38%
48%
41%
**
**
**
34%
27%
50%
38%
**
**
**
lm
47%
53%
**
**
**
70%
50%
13%
**
**
**
17%
13%
61%
73%
**
**
**
ANY VOLUNTARY REASONS
201
95
105
**
**
**
164
75
25
**
**
**
47
48
86
170
**
**
**
57%
58%
57%
**
**
**
61%
50%
55%
**
**
**
64%
70%
49%
61%
**
**
**
n
n
47%
53%
**
**
**
82%
38%
12%
**
**
**
23%
24%
43%
85%
**
**
**
Don't know
3
1
1
**
**
**
2
2
*
**
**
**
1
1
1
2
**
**
**
1%
1%
1%
**
**
**
1%
1%
*%
**
**
**
1%
1%
1%
1%
**
**
**
48%
52%
**
**
**
65%
65%
8%
**
**
**
21%
23%
52%
75%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
No need
140
**
**
**
**
**
**
**
**
**
123
18
**
112
94
46
40%
**
**
**
**
**
**
**
**
**
40%
36%
**
39%
44%
34%
o
**
**
**
**
**
**
**
**
**
88%
12%
**
80%
67%
33%
Too old to use the internet
51
**
**
**
**
**
**
**
**
**
44
7
**
51
34
17
15%
**
**
**
**
**
**
**
**
**
15%
14%
**
18%
16%
12%
**
**
**
**
**
**
**
**
**
87%
13%
**
100%
67%
33%
Don't want a computer
49
**
**
**
**
**
**
**
**
**
40
9
**
39
29
20
14%
**
**
**
**
**
**
**
**
**
13%
19%
**
14%
14%
14%
**
**
**
**
**
**
**
**
**
82%
18%
**
79%
60%
40%
Too expensive to set up
37
**
**
**
**
**
**
**
**
**
32
5
**
27
15
22
10%
**
**
**
**
**
**
**
**
**
10%
10%
**
9%
7%
16%
n
**
**
**
**
**
**
**
**
**
87%
13%
**
74%
41%
59%
Don't know how you use computers
30
**
**
**
**
**
**
**
**
**
23
7
**
28
17
13
8%
**
**
**
**
**
**
**
**
**
8%
14%
**
10%
8%
10%
**
**
**
**
**
**
**
**
**
77%
23%
**
95%
56%
44%
Charges are too expensive
13
**
**
**
**
**
**
**
**
**
12
1
**
10
7
7
4%
**
**
**
**
**
**
**
**
**
4%
3%
**
3%
3%
5%
**
**
**
**
**
**
**
**
**
90%
10%
**
71%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
Friends/family member checks things on
the internet for me
5
**
**
**
**
**
**
**
**
**
5
*
**
3
3
2
2%
**
**
**
**
**
**
**
**
**
2%
1%
**
1%
1%
2%
**
**
**
**
**
**
**
**
**
93%
7%
**
64%
57%
43%
Don't have a phone line
4
**
**
**
**
**
**
**
**
**
4
1
**
3
1
4
1%
**
**
**
**
**
**
**
**
**
1%
2%
**
1%
*%
3%
n
**
**
**
**
**
**
**
**
**
82%
18%
**
70%
18%
82%
Satisfied with using the internet elsewhere
4
**
**
**
**
**
**
**
**
**
4
-
**
1
3
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
*%
2%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
31%
79%
21%
Computer is too expensive to buy
4
**
**
**
**
**
**
**
**
**
4
-
**
3
3
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
71%
69%
31%
Worries/ concerns about privacy issues
4
**
**
**
**
**
**
**
**
**
4
*
**
2
4
-
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
2%
-%
**
**
**
**
**
**
**
**
**
98%
2%
**
40%
100%
-%
Health reasons - bad eyesight
3
**
**
**
**
**
**
**
**
**
3
-
**
3
2
1
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
100%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE34 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
~l
m
n
o
Unweighted total
656
27
31
29
44
56
48
38
51
47
472
184
95
559
406
250
Effective Weighted Sample
455
26
30
28
43
53
46
36
50
44
380
80
66
396
275
181
Total
351
28
34
20
25
43
39
27
18
45
303
48
65
286
215
136
**
**
**
**
**
**
**
**
**
86%
14%
**
81%
61%
39%
Satisfied with using the internet at work
2
**
**
**
**
**
**
**
**
**
2
-
**
-
-
2
1%
**
**
**
**
**
**
**
**
**
1%
-%
**
-%
-%
1%
**
**
**
**
**
**
**
**
**
100%
-%
**
-%
-%
100%
Other
2
**
**
**
**
**
**
**
**
**
2
*
**
2
2
1
1%
**
**
**
**
**
**
**
**
**
1%
*%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
94%
6%
**
100%
64%
36%
ANY INVOLUNTARY REASONS
146
**
**
**
**
**
**
**
**
**
125
21
**
126
82
64
41%
**
**
**
**
**
**
**
**
**
41%
43%
**
44%
38%
47%
**
**
**
**
**
**
**
**
**
86%
14%
**
86%
56%
44%
ANY VOLUNTARY REASONS
201
**
**
**
**
**
**
**
**
**
174
27
**
155
130
70
57%
**
**
**
**
**
**
**
**
**
57%
56%
**
54%
60%
52%
**
**
**
**
**
**
**
**
**
87%
13%
**
77%
65%
35%
Don't know
3
**
**
**
**
**
**
**
**
**
2
*
**
2
2
1
1%
**
**
**
**
**
**
**
**
**
1%
1%
**
1%
1%
1%
**
**
**
**
**
**
**
**
**
88%
12%
**
88%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE35 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
~o
p
q
~r
Unweighted total
992
479
513
119
144
296
433
201
139
119
168
210
303
223
254
-
501
491
-
Effective Weighted Sample
632
306
326
84
102
198
258
123
86
76
109
131
200
137
173
-
350
313
-
Total
347
165
181
49
60
119
119
75
39
38
58
73
95
67
111
-
221
125
-
48%
52%
14%
17%
34%
34%
22%
11%
11%
17%
21%
27%
19%
32%
-%
64%
36%
-%
Yes
119
65
54
23
19
48
29
24
11
14
25
33
34
21
31
-
86
33
-
34%
39%
30%
46%
31%
40%
24%
32%
29%
36%
43%
46%
36%
31%
28%
-%
39%
26%
-%
b
df
f
h
mn
q
54%
46%
19%
16%
41%
25%
20%
9%
12%
21%
28%
29%
17%
26%
-%
72%
28%
-%
No
190
88
102
23
32
59
77
42
22
20
29
33
51
39
66
-
120
70
-
55%
53%
56%
47%
53%
49%
64%
56%
57%
53%
50%
46%
54%
58%
59%
-%
54%
56%
-%
ce
k
k
46%
54%
12%
17%
31%
40%
22%
12%
11%
15%
18%
27%
20%
35%
-%
63%
37%
-%
Don't know
38
13
25
3
9
12
13
9
5
4
4
6
10
8
14
-
16
22
-
11%
8%
14%
6%
16%
10%
11%
12%
14%
11%
7%
9%
10%
11%
13%
-%
7%
18%
-%
a
c
p
34%
66%
8%
25%
32%
35%
24%
14%
11%
10%
16%
26%
20%
37%
-%
41%
59%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE35 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)
Base : All respondents in Scotland and Wales
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
992
-
-
-
-
-
-
-
-
-
513
479
445
546
680
312
Effective Weighted Sample
632
-
-
-
-
-
-
-
-
-
443
431
311
323
405
244
Total
347
-
-
-
-
-
-
-
-
-
283
64
181
165
188
158
-%
-%
-%
-%
-%
-%
-%
-%
-%
82%
18%
52%
48%
54%
46%
Yes
119
-
-
-
-
-
-
-
-
-
104
14
73
45
59
59
34%
-%
-%
-%
-%
-%
-%
-%
-%
-%
37%
22%
40%
28%
31%
38%
k
m
-%
-%
-%
-%
-%
-%
-%
-%
-%
88%
12%
62%
38%
50%
50%
No
190
-
-
-
-
-
-
-
-
-
145
45
91
99
107
84
55%
-%
-%
-%
-%
-%
-%
-%
-%
-%
51%
71%
50%
60%
57%
53%
j
l
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
48%
52%
56%
44%
Don't know
38
-
-
-
-
-
-
-
-
-
33
4
17
21
23
15
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
7%
9%
13%
12%
10%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
89%
11%
45%
55%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE36 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Yes & currently using
775
385
390
159
188
277
151
86
67
85
213
266
261
117
131
661
65
30
19
31%
32%
30%
42%
42%
32%
18%
19%
24%
31%
45%
42%
35%
25%
19%
31%
30%
24%
27%
ef
ef
f
g
ghi
lmn
mn
n
q
50%
50%
21%
24%
36%
19%
11%
9%
11%
27%
34%
34%
15%
17%
85%
8%
4%
2%
Yes but stopped using
170
93
76
34
37
61
38
19
19
20
47
52
52
33
33
146
11
8
5
7%
8%
6%
9%
8%
7%
5%
4%
7%
7%
10%
8%
7%
7%
5%
7%
5%
6%
7%
f
f
f
g
n
55%
45%
20%
22%
36%
22%
11%
11%
12%
28%
31%
31%
20%
19%
86%
6%
5%
3%
TOTAL YES
945
478
467
194
225
338
189
105
86
105
260
318
312
150
164
807
76
38
24
37%
39%
35%
51%
50%
38%
23%
23%
31%
38%
55%
50%
42%
32%
24%
38%
34%
30%
34%
b
ef
ef
f
g
g
ghi
lmn
mn
n
q
51%
49%
20%
24%
36%
20%
11%
9%
11%
28%
34%
33%
16%
17%
85%
8%
4%
3%
No never used
1564
723
841
183
221
531
630
348
190
167
202
314
430
308
509
1286
145
87
46
62%
59%
64%
48%
49%
60%
76%
77%
68%
60%
43%
49%
57%
66%
75%
61%
65%
70%
65%
a
cd
cde
hij
ij
j
k
kl
klm
o
46%
54%
12%
14%
34%
40%
22%
12%
11%
13%
20%
27%
20%
33%
82%
9%
6%
3%
Don't know
30
16
14
5
2
10
14
1
2
4
7
6
10
6
8
29
*
*
*
1%
1%
1%
1%
*%
1%
2%
*%
1%
2%
2%
1%
1%
1%
1%
1%
*%
*%
*%
d
g
g
53%
47%
15%
5%
34%
46%
3%
8%
14%
24%
20%
34%
21%
26%
96%
1%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE36 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Yes & currently using
775
154
127
82
51
39
46
60
21
81
680
95
527
248
461
315
31%
48%
37%
37%
29%
18%
19%
29%
20%
28%
31%
28%
37%
22%
30%
32%
bcdefghi
efh
defhi
efh
efh
efh
m
20%
16%
11%
7%
5%
6%
8%
3%
10%
88%
12%
68%
32%
59%
41%
Yes but stopped using
170
25
21
16
10
11
6
15
10
32
150
19
123
46
101
68
7%
8%
6%
7%
5%
5%
2%
7%
10%
11%
7%
6%
9%
4%
7%
7%
f
f
f
f
bdef
m
15%
12%
9%
6%
7%
3%
9%
6%
19%
89%
11%
73%
27%
60%
40%
TOTAL YES
945
179
148
97
60
50
52
75
31
113
831
114
650
295
562
383
37%
56%
43%
44%
34%
23%
22%
36%
29%
40%
38%
34%
46%
27%
36%
39%
bcdefghi
defh
defh
ef
ef
efh
m
19%
16%
10%
6%
5%
5%
8%
3%
12%
88%
12%
69%
31%
59%
41%
No never used
1564
140
187
122
117
168
183
132
74
165
1340
224
763
799
969
595
62%
44%
54%
55%
66%
76%
77%
63%
69%
58%
61%
66%
54%
72%
62%
60%
a
a
abc
abcdgi
abcdgi
ab
abci
a
l
9%
12%
8%
7%
11%
12%
8%
5%
11%
86%
14%
49%
51%
62%
38%
Don't know
30
3
11
1
1
2
3
2
2
6
28
3
13
17
21
9
1%
1%
3%
*%
*%
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
1%
cd
9%
36%
3%
2%
5%
11%
5%
6%
19%
92%
8%
43%
57%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1221
619
602
260
248
414
299
132
116
149
298
355
415
240
210
758
161
136
166
Effective Weighted Sample
841
426
415
177
179
290
204
97
78
99
210
246
288
167
151
655
120
89
151
Total
945
478
467
194
225
338
189
105
86
105
260
318
312
150
164
807
76
38
24
51%
49%
20%
24%
36%
20%
11%
9%
11%
28%
34%
33%
16%
17%
85%
8%
4%
3%
Skype
862
441
421
185
198
305
174
97
76
91
245
301
284
133
143
733
71
35
23
91%
92%
90%
95%
88%
90%
92%
92%
88%
87%
94%
95%
91%
88%
88%
91%
93%
94%
94%
d
i
mn
51%
49%
21%
23%
35%
20%
11%
9%
11%
28%
35%
33%
15%
17%
85%
8%
4%
3%
MSN Messenger
39
19
20
6
10
19
4
2
9
9
6
8
16
6
9
37
1
-
*
4%
4%
4%
3%
5%
6%
2%
2%
10%
9%
2%
3%
5%
4%
5%
5%
2%
-%
1%
f
gj
gj
qr
49%
51%
15%
26%
49%
10%
6%
23%
24%
14%
21%
41%
15%
22%
96%
4%
-%
1%
FaceTime
36
14
21
5
11
13
7
2
4
4
10
11
16
7
2
27
4
3
1
4%
3%
5%
2%
5%
4%
4%
2%
4%
4%
4%
3%
5%
5%
1%
3%
5%
9%
6%
n
o
40%
60%
13%
29%
37%
20%
6%
10%
12%
29%
31%
44%
20%
5%
76%
11%
9%
4%
Vonage
15
12
4
1
4
8
1
3
1
2
5
4
3
6
3
15
-
-
-
2%
2%
1%
1%
2%
2%
1%
3%
2%
2%
2%
1%
1%
4%
2%
2%
-%
-%
-%
l
76%
24%
10%
29%
52%
9%
18%
10%
14%
33%
27%
18%
38%
17%
100%
-%
-%
-%
BT Broadband voice/Home Hub
13
10
3
2
4
5
2
1
*
3
2
4
2
2
4
10
2
1
*
1%
2%
1%
1%
2%
1%
1%
1%
*%
2%
1%
1%
1%
1%
3%
1%
2%
3%
2%
73%
27%
14%
31%
37%
18%
5%
2%
20%
19%
31%
19%
16%
35%
76%
14%
7%
3%
BT Communicator
7
2
5
2
3
1
1
3
1
1
-
1
1
*
4
7
-
*
-
1%
*%
1%
1%
1%
*%
*%
3%
2%
1%
-%
*%
*%
*%
3%
1%
-%
*%
-%
j
klm
26%
74%
36%
37%
16%
10%
40%
19%
16%
-%
19%
16%
1%
64%
99%
-%
1%
-%
Voipfone
7
3
4
3
3
1
-
2
-
*
3
4
2
1
*
6
-
*
*
1%
1%
1%
1%
1%
*%
-%
2%
-%
*%
1%
1%
1%
*%
*%
1%
-%
*%
1%
41%
59%
38%
41%
20%
-%
27%
-%
3%
39%
62%
27%
9%
3%
95%
-%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1221
619
602
260
248
414
299
132
116
149
298
355
415
240
210
758
161
136
166
Effective Weighted Sample
841
426
415
177
179
290
204
97
78
99
210
246
288
167
151
655
120
89
151
Total
945
478
467
194
225
338
189
105
86
105
260
318
312
150
164
807
76
38
24
51%
49%
20%
24%
36%
20%
11%
9%
11%
28%
34%
33%
16%
17%
85%
8%
4%
3%
Other
32
14
19
8
10
8
6
3
5
4
8
9
9
4
11
31
1
*
*
3%
3%
4%
4%
5%
2%
3%
3%
5%
4%
3%
3%
3%
2%
7%
4%
2%
*%
*%
l
r
42%
58%
25%
32%
25%
18%
8%
14%
14%
25%
27%
27%
12%
35%
95%
5%
*%
*%
Don't know
10
1
9
1
3
5
2
1
1
3
2
5
1
2
2
8
1
1
-
1%
*%
2%
1%
1%
1%
1%
1%
2%
2%
1%
2%
*%
1%
1%
1%
1%
2%
-%
a
14%
86%
11%
25%
45%
19%
9%
13%
26%
17%
52%
10%
18%
20%
83%
11%
7%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1221
131
98
103
81
51
52
87
67
88
919
302
747
474
776
445
Effective Weighted Sample
841
124
92
98
77
47
49
81
63
82
717
131
520
349
510
331
Total
945
179
148
97
60
50
52
75
31
113
831
114
650
295
562
383
19%
**
10%
**
**
**
**
**
**
88%
12%
69%
31%
59%
41%
Skype
862
166
**
91
**
**
**
**
**
**
759
103
591
271
507
355
91%
93%
**
94%
**
**
**
**
**
**
91%
90%
91%
92%
90%
93%
19%
**
11%
**
**
**
**
**
**
88%
12%
69%
31%
59%
41%
MSN Messenger
39
20
**
1
**
**
**
**
**
**
38
1
30
9
18
21
4%
11%
**
1%
**
**
**
**
**
**
5%
1%
5%
3%
3%
5%
c
51%
**
3%
**
**
**
**
**
**
97%
3%
76%
24%
46%
54%
FaceTime
36
-
**
5
**
**
**
**
**
**
35
1
26
10
24
12
4%
-%
**
5%
**
**
**
**
**
**
4%
1%
4%
3%
4%
3%
a
-%
**
13%
**
**
**
**
**
**
97%
3%
72%
28%
67%
33%
Vonage
15
9
**
1
**
**
**
**
**
**
12
3
13
2
7
8
2%
5%
**
1%
**
**
**
**
**
**
1%
3%
2%
1%
1%
2%
57%
**
8%
**
**
**
**
**
**
78%
22%
87%
13%
47%
53%
BT Broadband voice/Home Hub
13
-
**
3
**
**
**
**
**
**
11
2
9
4
10
3
1%
-%
**
3%
**
**
**
**
**
**
1%
2%
1%
1%
2%
1%
-%
**
20%
**
**
**
**
**
**
86%
14%
68%
32%
77%
23%
BT Communicator
7
3
**
-
**
**
**
**
**
**
6
1
4
3
2
4
1%
2%
**
-%
**
**
**
**
**
**
1%
1%
1%
1%
*%
1%
45%
**
-%
**
**
**
**
**
**
83%
17%
54%
46%
36%
64%
Voipfone
7
4
**
-
**
**
**
**
**
**
5
2
5
1
3
4
1%
2%
**
-%
**
**
**
**
**
**
1%
1%
1%
*%
1%
1%
54%
**
-%
**
**
**
**
**
**
77%
23%
79%
21%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE37 (QE31). SHOWCARD Which supplier does/ did your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1221
131
98
103
81
51
52
87
67
88
919
302
747
474
776
445
Effective Weighted Sample
841
124
92
98
77
47
49
81
63
82
717
131
520
349
510
331
Total
945
179
148
97
60
50
52
75
31
113
831
114
650
295
562
383
19%
**
10%
**
**
**
**
**
**
88%
12%
69%
31%
59%
41%
Other
32
4
**
2
**
**
**
**
**
**
29
3
25
8
18
14
3%
2%
**
2%
**
**
**
**
**
**
4%
3%
4%
3%
3%
4%
12%
**
7%
**
**
**
**
**
**
90%
10%
77%
23%
56%
44%
Don't know
10
2
**
1
**
**
**
**
**
**
8
2
6
4
6
4
1%
1%
**
1%
**
**
**
**
**
**
1%
2%
1%
1%
1%
1%
23%
**
12%
**
**
**
**
**
**
77%
23%
60%
40%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1221
619
602
260
248
414
299
132
116
149
298
355
415
240
210
758
161
136
166
Effective Weighted Sample
841
426
415
177
179
290
204
97
78
99
210
246
288
167
151
655
120
89
151
Total
945
478
467
194
225
338
189
105
86
105
260
318
312
150
164
807
76
38
24
51%
49%
20%
24%
36%
20%
11%
9%
11%
28%
34%
33%
16%
17%
85%
8%
4%
3%
Laptop
576
306
270
123
126
217
111
63
48
65
169
223
182
83
87
488
54
21
13
61%
64%
58%
63%
56%
64%
59%
60%
56%
62%
65%
70%
58%
55%
53%
61%
70%
57%
53%
lmn
oqr
53%
47%
21%
22%
38%
19%
11%
8%
11%
29%
39%
32%
14%
15%
85%
9%
4%
2%
Smartphone
263
137
126
72
97
83
11
30
31
33
63
68
97
45
54
230
15
12
6
28%
29%
27%
37%
43%
25%
6%
29%
36%
31%
24%
21%
31%
30%
33%
28%
19%
32%
27%
ef
ef
f
k
k
p
p
52%
48%
27%
37%
32%
4%
11%
12%
13%
24%
26%
37%
17%
20%
87%
6%
5%
2%
Tablet computer (e.g. iPad)
248
122
126
49
66
94
40
21
16
24
77
90
79
41
38
213
18
11
7
26%
25%
27%
25%
29%
28%
21%
20%
19%
23%
30%
28%
25%
27%
23%
26%
23%
29%
28%
49%
51%
20%
26%
38%
16%
8%
7%
10%
31%
36%
32%
16%
15%
86%
7%
4%
3%
Desktop PC
190
104
87
30
28
71
61
20
19
15
45
86
54
18
32
168
13
7
3
20%
22%
19%
16%
13%
21%
32%
19%
23%
15%
17%
27%
17%
12%
20%
21%
17%
18%
14%
d
cde
lm
54%
46%
16%
15%
37%
32%
10%
10%
8%
23%
45%
28%
10%
17%
88%
7%
4%
2%
Netbook
23
18
6
2
5
12
5
5
1
1
12
13
1
4
5
23
-
1
*
2%
4%
1%
1%
2%
4%
2%
5%
1%
1%
5%
4%
*%
2%
3%
3%
-%
1%
1%
b
l
l
75%
25%
9%
20%
52%
20%
22%
3%
5%
51%
56%
6%
15%
23%
97%
-%
2%
1%
Standard landline phone
10
4
6
7
-
2
1
4
3
*
-
2
3
3
1
9
1
*
*
1%
1%
1%
4%
-%
1%
*%
4%
3%
*%
-%
1%
1%
2%
1%
1%
1%
*%
1%
def
j
j
41%
59%
69%
-%
24%
8%
37%
29%
2%
-%
22%
35%
30%
13%
89%
6%
2%
3%
TV set
5
1
4
*
1
4
*
-
-
*
4
4
1
-
*
5
-
*
*
1%
*%
1%
*%
*%
1%
*%
-%
-%
*%
2%
1%
*%
-%
*%
1%
-%
*%
1%
28%
72%
2%
12%
85%
1%
-%
-%
1%
85%
71%
27%
-%
2%
95%
-%
1%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1221
619
602
260
248
414
299
132
116
149
298
355
415
240
210
758
161
136
166
Effective Weighted Sample
841
426
415
177
179
290
204
97
78
99
210
246
288
167
151
655
120
89
151
Total
945
478
467
194
225
338
189
105
86
105
260
318
312
150
164
807
76
38
24
51%
49%
20%
24%
36%
20%
11%
9%
11%
28%
34%
33%
16%
17%
85%
8%
4%
3%
Other
13
5
8
3
6
3
2
1
1
1
3
3
6
3
1
12
*
*
*
1%
1%
2%
1%
3%
1%
1%
1%
1%
1%
1%
1%
2%
2%
*%
2%
*%
*%
2%
39%
61%
20%
44%
21%
15%
5%
5%
7%
26%
21%
49%
25%
5%
94%
1%
1%
4%
Don't know
7
4
2
*
-
4
3
1
-
*
2
5
1
*
-
5
1
1
-
1%
1%
*%
*%
-%
1%
2%
1%
-%
*%
1%
1%
*%
*%
-%
1%
1%
1%
-%
67%
33%
1%
-%
53%
46%
20%
-%
4%
32%
72%
22%
6%
-%
77%
14%
8%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1221
131
98
103
81
51
52
87
67
88
919
302
747
474
776
445
Effective Weighted Sample
841
124
92
98
77
47
49
81
63
82
717
131
520
349
510
331
Total
945
179
148
97
60
50
52
75
31
113
831
114
650
295
562
383
19%
**
10%
**
**
**
**
**
**
88%
12%
69%
31%
59%
41%
Laptop
576
120
**
52
**
**
**
**
**
**
505
72
406
170
345
232
61%
67%
**
54%
**
**
**
**
**
**
61%
63%
62%
58%
61%
60%
c
21%
**
9%
**
**
**
**
**
**
88%
12%
70%
30%
60%
40%
Smartphone
263
73
**
25
**
**
**
**
**
**
241
22
194
69
120
143
28%
41%
**
26%
**
**
**
**
**
**
29%
20%
30%
23%
21%
37%
c
k
m
n
28%
**
10%
**
**
**
**
**
**
92%
8%
74%
26%
46%
54%
Tablet computer (e.g. iPad)
248
43
**
32
**
**
**
**
**
**
221
27
179
69
160
88
26%
24%
**
32%
**
**
**
**
**
**
27%
24%
28%
23%
28%
23%
17%
**
13%
**
**
**
**
**
**
89%
11%
72%
28%
64%
36%
Desktop PC
190
30
**
27
**
**
**
**
**
**
158
32
122
69
123
67
20%
17%
**
27%
**
**
**
**
**
**
19%
28%
19%
23%
22%
18%
j
16%
**
14%
**
**
**
**
**
**
83%
17%
64%
36%
65%
35%
Netbook
23
5
**
3
**
**
**
**
**
**
21
3
17
7
15
8
2%
3%
**
3%
**
**
**
**
**
**
3%
2%
3%
2%
3%
2%
20%
**
14%
**
**
**
**
**
**
89%
11%
71%
29%
65%
35%
Standard landline phone
10
3
**
-
**
**
**
**
**
**
8
2
7
3
2
7
1%
2%
**
-%
**
**
**
**
**
**
1%
1%
1%
1%
*%
2%
n
33%
**
-%
**
**
**
**
**
**
84%
16%
70%
30%
25%
75%
TV set
5
-
**
-
**
**
**
**
**
**
5
*
5
*
5
*
1%
-%
**
-%
**
**
**
**
**
**
1%
*%
1%
*%
1%
*%
-%
**
-%
**
**
**
**
**
**
95%
5%
97%
3%
96%
4%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE38 (QE33). SHOWCARD Which device or devices does your household use to make voice calls using the internet? (MULTI CODE)
Base : Those who have ever used internet voice services at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
1221
131
98
103
81
51
52
87
67
88
919
302
747
474
776
445
Effective Weighted Sample
841
124
92
98
77
47
49
81
63
82
717
131
520
349
510
331
Total
945
179
148
97
60
50
52
75
31
113
831
114
650
295
562
383
19%
**
10%
**
**
**
**
**
**
88%
12%
69%
31%
59%
41%
Other
13
-
**
5
**
**
**
**
**
**
9
4
7
7
10
3
1%
-%
**
5%
**
**
**
**
**
**
1%
4%
1%
2%
2%
1%
a
j
-%
**
36%
**
**
**
**
**
**
66%
34%
50%
50%
77%
23%
Don't know
7
-
**
1
**
**
**
**
**
**
6
1
3
4
4
3
1%
-%
**
1%
**
**
**
**
**
**
1%
1%
*%
1%
1%
1%
-%
**
19%
**
**
**
**
**
**
84%
16%
41%
59%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Virgin Media (Cable TV)
414
200
213
62
71
154
127
54
41
38
87
109
132
78
94
361
43
4
6
16%
16%
16%
16%
16%
17%
15%
12%
15%
14%
19%
17%
17%
17%
14%
17%
19%
4%
8%
g
qr
qr
q
48%
52%
15%
17%
37%
31%
13%
10%
9%
21%
26%
32%
19%
23%
87%
10%
1%
1%
Sky Satellite TV
980
452
528
165
191
373
250
116
104
118
213
273
297
191
218
801
84
61
34
39%
37%
40%
43%
43%
42%
30%
26%
37%
43%
45%
43%
39%
41%
32%
38%
38%
49%
49%
f
f
f
g
g
gh
n
n
n
op
op
46%
54%
17%
20%
38%
26%
12%
11%
12%
22%
28%
30%
20%
22%
82%
9%
6%
3%
Freesat Satellite TV
96
62
34
11
15
34
36
9
17
13
21
23
31
17
25
79
4
10
3
4%
5%
3%
3%
3%
4%
4%
2%
6%
5%
5%
4%
4%
4%
4%
4%
2%
8%
4%
b
g
g
g
op
p
65%
35%
11%
16%
35%
38%
10%
18%
13%
22%
24%
32%
18%
26%
82%
4%
10%
3%
Other Satellite TV
19
10
9
3
5
8
4
2
1
6
2
2
6
4
8
17
1
1
1
1%
1%
1%
1%
1%
1%
*%
*%
*%
2%
1%
*%
1%
1%
1%
1%
1%
*%
1%
gj
53%
47%
13%
26%
41%
19%
9%
6%
33%
13%
9%
31%
19%
41%
87%
7%
3%
3%
Freeview (through a set-top box or
television set) with ONLY free
channels
1118
558
560
150
170
357
441
243
125
111
182
261
309
205
342
924
77
60
57
44%
46%
42%
39%
38%
41%
53%
54%
45%
40%
39%
41%
41%
44%
50%
44%
35%
48%
81%
cde
hij
klm
p
p
opq
50%
50%
13%
15%
32%
39%
22%
11%
10%
16%
23%
28%
18%
31%
83%
7%
5%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
137
65
71
23
21
38
54
33
14
16
15
23
33
33
46
111
14
6
6
5%
5%
5%
6%
5%
4%
7%
7%
5%
6%
3%
4%
4%
7%
7%
5%
6%
5%
8%
e
j
kl
kl
o
48%
52%
17%
16%
28%
40%
24%
10%
12%
11%
17%
24%
24%
34%
81%
10%
5%
4%
BT Vision
83
43
40
10
15
35
23
6
12
12
22
24
25
16
18
66
10
4
3
3%
4%
3%
3%
3%
4%
3%
1%
4%
4%
5%
4%
3%
3%
3%
3%
5%
3%
4%
g
g
g
52%
48%
13%
18%
42%
28%
7%
15%
14%
26%
29%
30%
19%
22%
79%
12%
5%
3%
TalkTalk TV
33
14
19
5
5
11
12
10
4
2
4
7
9
6
12
25
5
2
1
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
2%
1%
2%
2%
1%
43%
57%
16%
14%
34%
35%
29%
11%
7%
13%
21%
26%
18%
35%
76%
15%
7%
2%
No TV in household
74
40
35
16
17
21
20
25
6
3
13
24
23
10
17
61
10
1
2
3%
3%
3%
4%
4%
2%
2%
6%
2%
1%
3%
4%
3%
2%
3%
3%
5%
1%
3%
hij
q
q
53%
47%
22%
23%
28%
27%
34%
8%
5%
17%
33%
31%
13%
23%
82%
14%
2%
2%
Don't know
7
3
4
2
3
1
1
3
-
-
*
*
3
*
3
6
*
1
-
*%
*%
*%
*%
1%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
*%
1%
-%
41%
59%
24%
42%
20%
15%
46%
-%
-%
2%
3%
45%
5%
47%
84%
5%
11%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Virgin Media (Cable TV)
414
44
65
33
38
53
40
30
13
43
398
16
253
161
234
180
16%
14%
19%
15%
22%
24%
17%
14%
13%
15%
18%
5%
18%
14%
15%
18%
agh
acfghi
k
m
n
11%
16%
8%
9%
13%
10%
7%
3%
10%
96%
4%
61%
39%
57%
43%
Sky Satellite TV
980
135
130
70
66
61
87
96
52
105
829
151
633
347
615
365
39%
42%
37%
32%
37%
28%
37%
46%
49%
37%
38%
44%
44%
31%
40%
37%
ce
e
e
e
cef
bcdefi
e
j
m
14%
13%
7%
7%
6%
9%
10%
5%
11%
85%
15%
65%
35%
63%
37%
Freesat Satellite TV
96
18
16
8
3
5
11
12
1
5
78
18
53
43
61
35
4%
6%
5%
4%
2%
2%
5%
6%
1%
2%
4%
5%
4%
4%
4%
4%
dhi
h
h
dhi
19%
16%
8%
4%
5%
12%
13%
1%
5%
81%
19%
55%
45%
64%
36%
Other Satellite TV
19
10
2
-
3
-
-
1
*
-
18
1
13
6
6
13
1%
3%
1%
-%
2%
-%
-%
1%
*%
-%
1%
*%
1%
1%
*%
1%
cefghi
n
53%
12%
-%
14%
-%
-%
6%
2%
-%
95%
5%
69%
31%
32%
68%
Freeview (through a set-top box or
television set) with ONLY free channels
1118
116
134
101
68
96
115
107
50
136
954
164
527
590
692
426
44%
36%
39%
46%
38%
44%
48%
51%
47%
48%
43%
48%
37%
53%
45%
43%
a
abd
abd
a
ad
l
10%
12%
9%
6%
9%
10%
10%
4%
12%
85%
15%
47%
53%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Freeview (through a set-top box or
television set) with free channels PLUS
payment for extra channels such as Top-
up TV, Picturebox films
137
35
14
13
6
14
10
6
7
6
119
18
68
68
84
53
5%
11%
4%
6%
3%
6%
4%
3%
6%
2%
5%
5%
5%
6%
5%
5%
bcdfgi
i
i
i
26%
10%
9%
4%
10%
7%
4%
5%
5%
87%
13%
50%
50%
61%
39%
BT Vision
83
6
17
13
4
8
5
3
2
8
65
18
60
23
65
18
3%
2%
5%
6%
2%
4%
2%
1%
2%
3%
3%
5%
4%
2%
4%
2%
g
adfgh
j
m
o
8%
20%
16%
5%
10%
6%
4%
3%
9%
79%
21%
72%
28%
78%
22%
TalkTalk TV
33
3
8
-
4
3
2
2
3
1
26
7
16
17
21
13
1%
1%
2%
-%
2%
1%
1%
1%
3%
*%
1%
2%
1%
2%
1%
1%
ci
c
ci
8%
25%
-%
11%
8%
6%
7%
9%
2%
79%
21%
49%
51%
62%
38%
No TV in household
74
14
13
12
4
3
3
1
2
10
72
2
42
33
29
45
3%
4%
4%
5%
2%
1%
1%
*%
1%
3%
3%
1%
3%
3%
2%
5%
g
g
efgh
g
k
n
18%
17%
16%
6%
4%
4%
1%
2%
13%
98%
2%
56%
44%
39%
61%
Don't know
7
3
1
-
-
-
1
1
-
-
6
1
3
4
4
3
*%
1%
*%
-%
-%
-%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
40%
19%
-%
-%
-%
10%
14%
-%
-%
92%
8%
43%
57%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Virgin Media (Cable TV)
402
193
208
59
70
150
123
51
39
37
85
106
127
75
93
349
43
4
6
16%
16%
16%
16%
16%
17%
15%
11%
14%
13%
18%
17%
17%
16%
14%
16%
19%
4%
8%
g
qr
qr
q
48%
52%
15%
17%
37%
31%
13%
10%
9%
21%
26%
32%
19%
23%
87%
11%
1%
1%
Sky Satellite TV
961
445
516
164
189
369
240
112
103
117
213
270
292
188
209
783
83
61
34
38%
37%
39%
43%
42%
42%
29%
25%
37%
42%
45%
42%
39%
40%
31%
37%
38%
49%
48%
f
f
f
g
g
gh
n
n
n
op
op
46%
54%
17%
20%
38%
25%
12%
11%
12%
22%
28%
30%
20%
22%
81%
9%
6%
4%
Freesat Satellite TV
70
43
27
10
12
23
24
7
14
10
16
18
24
9
19
57
4
7
2
3%
4%
2%
3%
3%
3%
3%
1%
5%
4%
3%
3%
3%
2%
3%
3%
2%
5%
3%
b
g
g
op
62%
38%
14%
18%
33%
35%
9%
21%
14%
23%
25%
34%
13%
27%
82%
5%
10%
3%
Other Satellite TV
16
8
8
2
4
6
4
2
1
5
2
-
5
3
8
14
1
-
*
1%
1%
1%
1%
1%
1%
*%
*%
*%
2%
*%
-%
1%
1%
1%
1%
1%
-%
1%
k
50%
50%
13%
26%
38%
23%
11%
4%
29%
10%
-%
31%
19%
49%
89%
8%
-%
3%
Freeview (through a set-top box or
television set) with ONLY free
channels
815
400
415
105
116
247
347
210
93
81
113
176
231
141
266
699
55
42
19
32%
33%
31%
27%
26%
28%
42%
46%
34%
29%
24%
28%
31%
30%
39%
33%
25%
33%
27%
cde
hij
j
klm
pr
p
49%
51%
13%
14%
30%
43%
26%
11%
10%
14%
22%
28%
17%
33%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
92
39
53
8
17
23
43
30
8
10
7
15
20
19
37
74
10
4
4
4%
3%
4%
2%
4%
3%
5%
7%
3%
3%
2%
2%
3%
4%
5%
3%
5%
3%
6%
ce
hj
kl
o
42%
58%
9%
18%
25%
47%
33%
9%
11%
8%
17%
22%
20%
40%
80%
11%
4%
4%
BT Vision
72
35
38
10
14
29
19
5
10
12
19
22
20
13
18
56
10
4
2
3%
3%
3%
3%
3%
3%
2%
1%
4%
4%
4%
3%
3%
3%
3%
3%
5%
3%
3%
g
g
g
48%
52%
14%
20%
39%
27%
7%
14%
16%
27%
30%
27%
19%
25%
78%
14%
5%
3%
TalkTalk TV
30
11
19
5
5
9
11
9
3
2
3
5
8
6
11
23
4
2
1
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
2%
1%
2%
1%
1%
38%
62%
18%
16%
31%
35%
31%
10%
7%
9%
18%
25%
20%
36%
77%
15%
6%
2%
No TV in household
74
40
35
16
17
21
20
25
6
3
13
24
23
10
17
61
10
1
2
3%
3%
3%
4%
4%
2%
2%
6%
2%
1%
3%
4%
3%
2%
3%
3%
5%
1%
3%
hij
q
q
53%
47%
22%
23%
28%
27%
34%
8%
5%
17%
33%
31%
13%
23%
82%
14%
2%
2%
Don't know
7
3
4
2
3
1
1
3
-
-
*
*
3
*
3
6
*
1
-
*%
*%
*%
*%
1%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
*%
1%
-%
41%
59%
24%
42%
20%
15%
46%
-%
-%
2%
3%
45%
5%
47%
84%
5%
11%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Virgin Media (Cable TV)
402
43
60
33
38
52
38
30
13
42
387
15
247
155
226
176
16%
13%
17%
15%
21%
24%
16%
14%
12%
15%
18%
4%
17%
14%
15%
18%
agh
acfghi
k
m
n
11%
15%
8%
9%
13%
9%
7%
3%
10%
96%
4%
61%
39%
56%
44%
Sky Satellite TV
961
120
130
70
66
60
87
94
51
105
811
151
625
336
611
350
38%
37%
37%
32%
37%
27%
37%
45%
48%
37%
37%
44%
44%
30%
39%
36%
e
e
e
e
ce
abcdefi
e
j
m
12%
13%
7%
7%
6%
9%
10%
5%
11%
84%
16%
65%
35%
64%
36%
Freesat Satellite TV
70
16
10
6
3
3
9
7
1
2
53
16
38
31
44
26
3%
5%
3%
3%
2%
1%
4%
4%
1%
1%
2%
5%
3%
3%
3%
3%
ehi
hi
hi
j
22%
15%
8%
4%
4%
13%
11%
1%
3%
77%
23%
55%
45%
63%
37%
Other Satellite TV
16
8
2
-
2
-
-
1
*
-
15
1
10
6
5
10
1%
3%
1%
-%
1%
-%
-%
1%
*%
-%
1%
*%
1%
1%
*%
1%
cefhi
n
53%
14%
-%
12%
-%
-%
8%
3%
-%
95%
5%
64%
36%
34%
66%
Freeview (through a set-top box or
television set) with ONLY free channels
815
89
101
76
52
80
92
67
31
110
693
122
354
460
506
309
32%
28%
29%
35%
29%
36%
39%
32%
29%
39%
32%
36%
25%
41%
33%
31%
a
abdh
abdh
l
11%
12%
9%
6%
10%
11%
8%
4%
14%
85%
15%
43%
56%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Freeview (through a set-top box or
television set) with free channels PLUS
payment for extra channels such as Top-
up TV, Picturebox films
92
22
8
11
5
11
3
3
4
6
80
12
43
49
52
40
4%
7%
2%
5%
3%
5%
1%
2%
4%
2%
4%
4%
3%
4%
3%
4%
bdfgi
fg
fg
24%
8%
12%
6%
12%
3%
4%
5%
7%
87%
13%
47%
53%
56%
44%
BT Vision
72
6
12
12
3
8
3
1
2
8
58
15
51
21
58
15
3%
2%
4%
6%
2%
4%
1%
1%
2%
3%
3%
4%
4%
2%
4%
2%
g
adfgh
g
m
o
9%
17%
17%
4%
12%
5%
1%
2%
11%
80%
20%
70%
30%
79%
21%
TalkTalk TV
30
1
8
-
4
3
2
2
3
1
23
7
14
16
18
12
1%
*%
2%
-%
2%
1%
1%
1%
2%
*%
1%
2%
1%
1%
1%
1%
aci
c
aci
3%
28%
-%
12%
9%
6%
8%
9%
3%
77%
23%
48%
52%
60%
40%
No TV in household
74
14
13
12
4
3
3
1
2
10
72
2
42
33
29
45
3%
4%
4%
5%
2%
1%
1%
*%
1%
3%
3%
1%
3%
3%
2%
5%
g
g
efgh
g
k
n
18%
17%
16%
6%
4%
4%
1%
2%
13%
98%
2%
56%
44%
39%
61%
Don't know
7
3
1
-
-
-
1
1
-
-
6
1
3
4
4
3
*%
1%
*%
-%
-%
-%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
40%
19%
-%
-%
-%
10%
14%
-%
-%
92%
8%
43%
57%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
94
52
42
24
16
26
28
36
6
5
13
21
34
16
23
58
18
7
11
Effective Weighted Sample
67
36
31
17
12
20
19
26
4
3
10
17
24
12
17
50
16
6
10
Total
74
40
35
16
17
21
20
25
6
3
13
24
23
10
17
61
10
1
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not interested in watching TV
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV
set
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
94
52
42
24
16
26
28
36
6
5
13
21
34
16
23
58
18
7
11
Effective Weighted Sample
67
36
31
17
12
20
19
26
4
3
10
17
24
12
17
50
16
6
10
Total
74
40
35
16
17
21
20
25
6
3
13
24
23
10
17
61
10
1
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
94
11
9
14
6
4
3
1
4
6
81
13
42
52
44
50
Effective Weighted Sample
67
10
8
13
6
4
3
1
4
6
64
12
32
38
30
38
Total
74
14
13
12
4
3
3
1
2
10
72
2
42
33
29
45
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Not interested in watching TV
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED
Base : Those without a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
94
11
9
14
6
4
3
1
4
6
81
13
42
52
44
50
Effective Weighted Sample
67
10
8
13
6
4
3
1
4
6
64
12
32
38
30
38
Total
74
14
13
12
4
3
3
1
2
10
72
2
42
33
29
45
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV set
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Yes, the main TV in the household
is an HDTV set or HD ready
1850
919
931
290
352
685
524
251
209
221
410
520
562
354
411
1547
160
92
51
75%
78%
73%
80%
82%
80%
65%
59%
77%
81%
90%
85%
77%
78%
62%
75%
76%
74%
75%
b
f
f
f
g
g
ghi
lmn
n
n
50%
50%
16%
19%
37%
28%
14%
11%
12%
22%
28%
30%
19%
22%
84%
9%
5%
3%
No
517
234
284
60
64
153
240
151
59
45
38
82
137
86
209
433
45
26
13
21%
20%
22%
17%
15%
18%
30%
36%
22%
16%
8%
13%
19%
19%
32%
21%
21%
21%
20%
cde
hij
j
j
k
k
klm
45%
55%
12%
12%
30%
46%
29%
11%
9%
7%
16%
27%
17%
40%
84%
9%
5%
3%
Don't know
91
23
68
13
11
19
48
23
4
7
9
10
27
14
39
76
5
6
4
4%
2%
5%
4%
2%
2%
6%
5%
2%
3%
2%
2%
4%
3%
6%
4%
3%
5%
6%
a
de
hj
k
klm
p
25%
75%
15%
12%
21%
53%
25%
5%
8%
10%
11%
30%
16%
44%
84%
6%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Yes, the main TV in the household is an
HDTV set or HD ready
1850
235
243
175
141
150
168
156
71
208
1595
255
1137
712
1168
682
75%
77%
73%
84%
82%
69%
72%
75%
68%
76%
75%
76%
82%
66%
77%
73%
h
befghi
befh
m
o
13%
13%
9%
8%
8%
9%
8%
4%
11%
86%
14%
61%
38%
63%
37%
No
517
59
74
26
27
62
61
36
30
57
446
71
216
301
291
226
21%
19%
22%
13%
16%
29%
26%
17%
28%
21%
21%
21%
16%
28%
19%
24%
c
acdg
cdg
acdg
c
l
n
11%
14%
5%
5%
12%
12%
7%
6%
11%
86%
14%
42%
58%
56%
44%
Don't know
91
11
15
8
4
4
5
16
4
9
79
12
29
62
60
31
4%
4%
4%
4%
2%
2%
2%
8%
4%
3%
4%
3%
2%
6%
4%
3%
defi
l
12%
16%
8%
5%
5%
5%
17%
5%
10%
87%
13%
32%
68%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2666
1349
1317
405
440
900
921
393
336
334
507
631
813
591
628
1596
369
336
365
Effective Weighted Sample
1811
907
905
281
305
627
626
282
214
222
355
427
554
421
440
1374
254
219
331
Total
1850
919
931
290
352
685
524
251
209
221
410
520
562
354
411
1547
160
92
51
50%
50%
16%
19%
37%
28%
14%
11%
12%
22%
28%
30%
19%
22%
84%
9%
5%
3%
Yes
1303
654
649
191
244
537
331
149
134
171
318
388
400
251
262
1089
111
66
37
70%
71%
70%
66%
69%
78%
63%
60%
64%
78%
78%
75%
71%
71%
64%
70%
69%
72%
73%
cdf
gh
gh
n
n
n
50%
50%
15%
19%
41%
25%
11%
10%
13%
24%
30%
31%
19%
20%
84%
9%
5%
3%
No
486
241
245
85
96
138
167
90
70
46
84
121
145
87
133
407
43
25
12
26%
26%
26%
29%
27%
20%
32%
36%
34%
21%
20%
23%
26%
24%
32%
26%
27%
27%
23%
e
e
e
ij
ij
klm
50%
50%
18%
20%
28%
34%
18%
14%
10%
17%
25%
30%
18%
27%
84%
9%
5%
2%
Don't know
61
24
38
13
12
9
26
12
5
3
8
11
17
17
17
52
6
1
2
3%
3%
4%
5%
4%
1%
5%
5%
2%
1%
2%
2%
3%
5%
4%
3%
4%
1%
4%
e
e
e
ij
k
39%
61%
22%
20%
15%
43%
20%
7%
5%
13%
18%
28%
27%
27%
85%
10%
2%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2666
179
168
196
198
161
173
186
160
175
1935
731
1398
1265
1731
935
Effective Weighted Sample
1811
169
155
185
186
150
163
173
151
163
1508
321
974
902
1143
669
Total
1850
235
243
175
141
150
168
156
71
208
1595
255
1137
712
1168
682
13%
13%
9%
8%
8%
9%
8%
4%
11%
86%
14%
61%
38%
63%
37%
Yes
1303
173
192
126
87
102
104
114
52
139
1109
194
848
454
843
460
70%
74%
79%
72%
61%
68%
62%
73%
73%
67%
70%
76%
75%
64%
72%
67%
df
defi
df
df
df
j
m
o
13%
15%
10%
7%
8%
8%
9%
4%
11%
85%
15%
65%
35%
65%
35%
No
486
51
44
42
51
46
56
34
18
63
431
54
266
219
281
205
26%
22%
18%
24%
36%
31%
33%
22%
25%
30%
27%
21%
23%
31%
24%
30%
abcgh
b
abg
b
k
l
n
10%
9%
9%
11%
9%
12%
7%
4%
13%
89%
11%
55%
45%
58%
42%
Don't know
61
12
7
6
4
2
9
7
1
6
54
7
23
38
45
17
3%
5%
3%
3%
2%
2%
5%
5%
1%
3%
3%
3%
2%
5%
4%
2%
h
l
19%
11%
9%
6%
4%
14%
12%
1%
9%
89%
11%
38%
62%
73%
27%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video
games. (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Yes, the main TV in the household
is 3D ready
253
132
120
37
41
111
64
19
29
25
70
94
63
54
41
220
16
11
6
10%
11%
9%
10%
10%
13%
8%
4%
10%
9%
15%
15%
9%
12%
6%
11%
7%
9%
9%
f
g
g
gi
ln
n
52%
48%
15%
16%
44%
25%
8%
11%
10%
28%
37%
25%
21%
16%
87%
6%
4%
2%
No
2130
1014
1116
315
381
716
717
391
238
242
379
503
640
392
592
1771
191
110
58
87%
86%
87%
87%
89%
84%
88%
92%
88%
89%
83%
82%
88%
86%
90%
86%
91%
89%
85%
e
e
hj
j
k
k
or
48%
52%
15%
18%
34%
34%
18%
11%
11%
18%
24%
30%
18%
28%
83%
9%
5%
3%
Don't know
75
29
46
11
4
29
30
15
5
6
8
16
23
9
26
65
4
2
4
3%
2%
4%
3%
1%
3%
4%
3%
2%
2%
2%
3%
3%
2%
4%
3%
2%
2%
6%
d
d
d
m
opq
38%
62%
15%
6%
39%
40%
20%
7%
8%
10%
21%
31%
11%
35%
86%
6%
3%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video
games. (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Yes, the main TV in the household is 3D
ready
253
19
47
20
27
15
24
24
9
35
211
41
173
79
158
94
10%
6%
14%
10%
15%
7%
10%
12%
9%
13%
10%
12%
13%
7%
10%
10%
ae
aeh
a
ae
m
8%
19%
8%
11%
6%
9%
10%
4%
14%
84%
16%
69%
31%
63%
37%
No
2130
277
271
185
144
197
207
171
93
227
1842
288
1177
951
1316
814
87%
91%
82%
89%
83%
91%
88%
83%
89%
83%
87%
85%
85%
89%
87%
87%
bdgi
b
bdgi
b
b
l
13%
13%
9%
7%
9%
10%
8%
4%
11%
86%
14%
55%
45%
62%
38%
Don't know
75
9
13
4
3
5
3
11
3
13
67
9
31
44
45
30
3%
3%
4%
2%
1%
3%
1%
5%
3%
5%
3%
3%
2%
4%
3%
3%
cdf
df
l
12%
18%
5%
3%
7%
5%
15%
4%
18%
89%
11%
42%
58%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
335
174
161
52
51
130
102
31
34
40
82
97
90
85
63
217
38
40
40
Effective Weighted Sample
232
120
112
36
35
91
76
24
22
26
60
70
62
62
46
186
27
28
36
Total
253
132
120
37
41
111
64
19
29
25
70
94
63
54
41
220
16
11
6
52%
48%
**
**
44%
25%
**
**
**
**
**
**
**
**
87%
**
**
**
Yes
116
65
51
**
**
51
24
**
**
**
**
**
**
**
**
100
**
**
**
46%
49%
43%
**
**
46%
37%
**
**
**
**
**
**
**
**
46%
**
**
**
56%
44%
**
**
44%
20%
**
**
**
**
**
**
**
**
86%
**
**
**
No
133
67
65
**
**
60
37
**
**
**
**
**
**
**
**
117
**
**
**
52%
51%
54%
**
**
54%
59%
**
**
**
**
**
**
**
**
53%
**
**
**
51%
49%
**
**
45%
28%
**
**
**
**
**
**
**
**
89%
**
**
**
Don't know
4
*
4
**
**
*
3
**
**
**
**
**
**
**
**
2
**
**
**
2%
*%
3%
**
**
*%
4%
**
**
**
**
**
**
**
**
1%
**
**
**
4%
96%
**
**
4%
71%
**
**
**
**
**
**
**
**
56%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
335
13
32
21
36
17
23
27
20
28
246
89
197
138
215
120
Effective Weighted Sample
232
12
29
20
34
16
22
26
19
26
188
45
140
104
148
84
Total
253
19
47
20
27
15
24
24
9
35
211
41
173
79
158
94
**
**
**
**
**
**
**
**
**
84%
**
69%
31%
63%
37%
Yes
116
**
**
**
**
**
**
**
**
**
98
**
81
36
81
35
46%
**
**
**
**
**
**
**
**
**
47%
**
46%
45%
51%
37%
o
**
**
**
**
**
**
**
**
**
85%
**
69%
31%
70%
30%
No
133
**
**
**
**
**
**
**
**
**
109
**
91
42
75
57
52%
**
**
**
**
**
**
**
**
**
52%
**
52%
53%
47%
61%
**
**
**
**
**
**
**
**
**
83%
**
68%
32%
57%
43%
Don't know
4
**
**
**
**
**
**
**
**
**
4
**
2
2
2
2
2%
**
**
**
**
**
**
**
**
**
2%
**
1%
2%
1%
2%
**
**
**
**
**
**
**
**
**
89%
**
57%
43%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
335
174
161
52
51
130
102
31
34
40
82
97
90
85
63
217
38
40
40
Effective Weighted Sample
232
120
112
36
35
91
76
24
22
26
60
70
62
62
46
186
27
28
36
Total
253
132
120
37
41
111
64
19
29
25
70
94
63
54
41
220
16
11
6
52%
48%
**
**
44%
25%
**
**
**
**
**
**
**
**
87%
**
**
**
Every day
13
9
5
**
**
6
1
**
**
**
**
**
**
**
**
12
**
**
**
5%
7%
4%
**
**
5%
2%
**
**
**
**
**
**
**
**
5%
**
**
**
65%
35%
**
**
44%
10%
**
**
**
**
**
**
**
**
88%
**
**
**
Several times a week
15
6
8
**
**
9
2
**
**
**
**
**
**
**
**
12
**
**
**
6%
5%
7%
**
**
8%
3%
**
**
**
**
**
**
**
**
6%
**
**
**
44%
56%
**
**
59%
12%
**
**
**
**
**
**
**
**
84%
**
**
**
At least once a week
16
12
4
**
**
6
6
**
**
**
**
**
**
**
**
11
**
**
**
6%
9%
4%
**
**
6%
10%
**
**
**
**
**
**
**
**
5%
**
**
**
73%
27%
**
**
39%
37%
**
**
**
**
**
**
**
**
70%
**
**
**
At least once a month
35
17
17
**
**
15
3
**
**
**
**
**
**
**
**
29
**
**
**
14%
13%
14%
**
**
13%
5%
**
**
**
**
**
**
**
**
13%
**
**
**
50%
50%
**
**
43%
9%
**
**
**
**
**
**
**
**
84%
**
**
**
A few times a year
28
18
10
**
**
11
10
**
**
**
**
**
**
**
**
27
**
**
**
11%
14%
8%
**
**
10%
15%
**
**
**
**
**
**
**
**
12%
**
**
**
65%
35%
**
**
39%
34%
**
**
**
**
**
**
**
**
96%
**
**
**
Less than once a year
7
2
5
**
**
3
2
**
**
**
**
**
**
**
**
6
**
**
**
3%
1%
4%
**
**
3%
3%
**
**
**
**
**
**
**
**
3%
**
**
**
29%
71%
**
**
47%
25%
**
**
**
**
**
**
**
**
99%
**
**
**
Never
133
68
65
**
**
60
37
**
**
**
**
**
**
**
**
117
**
**
**
53%
51%
54%
**
**
55%
59%
**
**
**
**
**
**
**
**
53%
**
**
**
51%
49%
**
**
45%
28%
**
**
**
**
**
**
**
**
88%
**
**
**
Don't know
6
*
6
**
**
1
3
**
**
**
**
**
**
**
**
5
**
**
**
2%
*%
5%
**
**
1%
4%
**
**
**
**
**
**
**
**
2%
**
**
**
a
2%
98%
**
**
13%
46%
**
**
**
**
**
**
**
**
72%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE)
Base : Those whose main TV set is 3D ready
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
335
13
32
21
36
17
23
27
20
28
246
89
197
138
215
120
Effective Weighted Sample
232
12
29
20
34
16
22
26
19
26
188
45
140
104
148
84
Total
253
19
47
20
27
15
24
24
9
35
211
41
173
79
158
94
**
**
**
**
**
**
**
**
**
84%
**
69%
31%
63%
37%
Every day
13
**
**
**
**
**
**
**
**
**
12
**
10
4
7
6
5%
**
**
**
**
**
**
**
**
**
6%
**
6%
5%
5%
7%
**
**
**
**
**
**
**
**
**
90%
**
71%
29%
54%
46%
Several times a week
15
**
**
**
**
**
**
**
**
**
8
**
13
2
12
3
6%
**
**
**
**
**
**
**
**
**
4%
**
7%
2%
8%
3%
**
**
**
**
**
**
**
**
**
52%
**
90%
10%
82%
18%
At least once a week
16
**
**
**
**
**
**
**
**
**
13
**
11
5
10
7
6%
**
**
**
**
**
**
**
**
**
6%
**
6%
7%
6%
7%
**
**
**
**
**
**
**
**
**
80%
**
67%
33%
60%
40%
At least once a month
35
**
**
**
**
**
**
**
**
**
33
**
23
11
24
11
14%
**
**
**
**
**
**
**
**
**
16%
**
14%
14%
15%
11%
**
**
**
**
**
**
**
**
**
95%
**
67%
33%
70%
30%
A few times a year
28
**
**
**
**
**
**
**
**
**
25
**
19
9
21
7
11%
**
**
**
**
**
**
**
**
**
12%
**
11%
12%
13%
8%
**
**
**
**
**
**
**
**
**
90%
**
67%
33%
75%
25%
Less than once a year
7
**
**
**
**
**
**
**
**
**
5
**
3
3
5
2
3%
**
**
**
**
**
**
**
**
**
2%
**
2%
4%
3%
2%
**
**
**
**
**
**
**
**
**
78%
**
52%
48%
71%
29%
Never
133
**
**
**
**
**
**
**
**
**
109
**
91
42
76
57
53%
**
**
**
**
**
**
**
**
**
52%
**
52%
53%
48%
61%
**
**
**
**
**
**
**
**
**
82%
**
68%
32%
57%
43%
Don't know
6
**
**
**
**
**
**
**
**
**
6
**
4
3
4
2
2%
**
**
**
**
**
**
**
**
**
3%
**
2%
4%
3%
2%
**
**
**
**
**
**
**
**
**
93%
**
56%
44%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1648
788
860
253
278
566
551
211
201
213
315
375
485
381
405
897
228
260
263
Effective Weighted Sample
1049
503
546
167
187
370
342
142
115
137
205
235
317
255
265
765
147
168
239
Total
1078
512
566
177
210
409
282
125
119
134
231
293
330
208
245
883
89
69
37
47%
53%
16%
19%
38%
26%
12%
11%
12%
21%
27%
31%
19%
23%
82%
8%
6%
3%
Sky satellite dish to receive
subscription channels - you pay a
monthly subscription fee
918
434
483
155
179
357
227
97
99
111
210
260
284
180
193
744
83
58
33
85%
85%
85%
88%
85%
87%
80%
77%
83%
83%
91%
89%
86%
86%
79%
84%
93%
85%
87%
f
f
gi
n
n
n
oq
47%
53%
17%
20%
39%
25%
11%
11%
12%
23%
28%
31%
20%
21%
81%
9%
6%
4%
Sky satellite dish for free to air
services only - you pay no monthly
subscription fee
70
26
44
9
16
25
20
18
6
9
6
13
18
10
28
63
1
4
2
6%
5%
8%
5%
8%
6%
7%
14%
5%
7%
3%
4%
5%
5%
12%
7%
2%
6%
5%
hj
j
klm
p
38%
62%
13%
23%
35%
28%
25%
9%
13%
8%
18%
25%
15%
41%
90%
2%
6%
2%
Freesat standard package with a
dish and standard set top box - you
do not pay a subscription fee
45
29
16
3
7
17
18
3
8
5
11
14
16
4
11
38
1
4
2
4%
6%
3%
2%
3%
4%
6%
3%
6%
4%
5%
5%
5%
2%
5%
4%
1%
6%
6%
b
c
p
p
64%
36%
7%
16%
37%
40%
8%
17%
12%
23%
30%
35%
10%
25%
84%
2%
9%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1648
788
860
253
278
566
551
211
201
213
315
375
485
381
405
897
228
260
263
Effective Weighted Sample
1049
503
546
167
187
370
342
142
115
137
205
235
317
255
265
765
147
168
239
Total
1078
512
566
177
210
409
282
125
119
134
231
293
330
208
245
883
89
69
37
47%
53%
16%
19%
38%
26%
12%
11%
12%
21%
27%
31%
19%
23%
82%
8%
6%
3%
Freesat HD package with a dish and
high definition (HD) set top box -
you do not pay a subscription fee
27
15
12
6
6
3
12
3
5
5
5
6
9
8
3
22
2
2
1
2%
3%
2%
3%
3%
1%
4%
2%
4%
4%
2%
2%
3%
4%
1%
3%
2%
3%
2%
e
e
55%
45%
21%
22%
13%
44%
12%
19%
18%
20%
23%
35%
29%
13%
84%
6%
7%
3%
Other satellite dish, showing mainly
non-English programmes where you
pay a monthly subscription fee
9
6
3
-
3
3
3
1
1
5
1
-
3
2
3
8
1
-
*
1%
1%
*%
-%
1%
1%
1%
1%
1%
3%
*%
-%
1%
1%
1%
1%
1%
-%
1%
j
68%
32%
-%
36%
35%
29%
13%
8%
53%
10%
-%
33%
27%
40%
90%
7%
-%
2%
Other satellite dish, showing mainly
non-English programmes where you
do not pay a monthly subscription
fee
11
8
3
1
1
8
1
-
-
5
-
2
3
2
4
10
1
-
-
1%
1%
1%
*%
*%
2%
*%
-%
-%
3%
-%
1%
1%
1%
2%
1%
1%
-%
-%
f
ghj
71%
29%
8%
6%
78%
7%
-%
-%
43%
-%
15%
27%
16%
42%
94%
6%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1648
788
860
253
278
566
551
211
201
213
315
375
485
381
405
897
228
260
263
Effective Weighted Sample
1049
503
546
167
187
370
342
142
115
137
205
235
317
255
265
765
147
168
239
Total
1078
512
566
177
210
409
282
125
119
134
231
293
330
208
245
883
89
69
37
47%
53%
16%
19%
38%
26%
12%
11%
12%
21%
27%
31%
19%
23%
82%
8%
6%
3%
Broadband satellite - satellite
provided for the use of broadband
internet access but used to access
free to air satellite programmes
6
3
3
-
2
3
*
1
*
2
3
1
4
*
1
5
*
-
*
1%
1%
*%
-%
1%
1%
*%
1%
*%
1%
1%
*%
1%
*%
*%
1%
*%
-%
1%
57%
43%
-%
43%
53%
4%
13%
3%
30%
51%
24%
61%
2%
13%
94%
2%
-%
3%
PAY SATELLITE
926
440
486
155
183
360
229
98
100
115
211
260
287
182
197
752
84
58
33
86%
86%
86%
88%
87%
88%
81%
78%
84%
86%
91%
89%
87%
87%
80%
85%
94%
85%
88%
f
g
n
n
n
oqr
48%
52%
17%
20%
39%
25%
11%
11%
12%
23%
28%
31%
20%
21%
81%
9%
6%
4%
Don't know
15
6
8
4
1
3
7
3
*
*
-
1
4
3
6
12
*
2
*
1%
1%
1%
2%
*%
1%
2%
3%
*%
*%
-%
*%
1%
1%
2%
1%
1%
3%
*%
j
r
42%
58%
26%
6%
22%
46%
23%
3%
*%
-%
8%
29%
21%
42%
83%
3%
14%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1648
123
96
84
96
68
97
121
120
92
1112
536
894
753
1078
570
Effective Weighted Sample
1049
116
89
80
91
64
91
113
113
86
840
230
591
496
657
392
Total
1078
159
145
77
72
65
97
106
53
110
909
170
689
388
671
407
15%
**
**
**
**
**
10%
5%
**
84%
16%
64%
36%
62%
38%
Sky satellite dish to receive subscription
channels - you pay a monthly subscription
fee
918
105
**
**
**
**
**
92
50
**
773
145
607
310
588
330
85%
66%
**
**
**
**
**
87%
94%
**
85%
85%
88%
80%
88%
81%
a
a
m
o
11%
**
**
**
**
**
10%
5%
**
84%
16%
66%
34%
64%
36%
Sky satellite dish for free to air services
only - you pay no monthly subscription fee
70
32
**
**
**
**
**
6
2
**
62
8
36
33
29
40
6%
20%
**
**
**
**
**
6%
3%
**
7%
5%
5%
9%
4%
10%
gh
l
n
46%
**
**
**
**
**
9%
2%
**
88%
12%
52%
48%
42%
58%
Freesat standard package with a dish and
standard set top box - you do not pay a
subscription fee
45
6
**
**
**
**
**
5
*
**
35
10
25
20
32
13
4%
4%
**
**
**
**
**
5%
1%
**
4%
6%
4%
5%
5%
3%
13%
**
**
**
**
**
11%
1%
**
78%
22%
55%
45%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1648
123
96
84
96
68
97
121
120
92
1112
536
894
753
1078
570
Effective Weighted Sample
1049
116
89
80
91
64
91
113
113
86
840
230
591
496
657
392
Total
1078
159
145
77
72
65
97
106
53
110
909
170
689
388
671
407
15%
**
**
**
**
**
10%
5%
**
84%
16%
64%
36%
62%
38%
Freesat HD package with a dish and high
definition (HD) set top box - you do not
pay a subscription fee
27
9
**
**
**
**
**
2
-
**
21
6
14
12
15
12
2%
6%
**
**
**
**
**
2%
-%
**
2%
3%
2%
3%
2%
3%
h
35%
**
**
**
**
**
8%
-%
**
78%
22%
54%
46%
55%
45%
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
9
5
**
**
**
**
**
-
-
**
8
*
7
2
3
6
1%
3%
**
**
**
**
**
-%
-%
**
1%
*%
1%
*%
*%
1%
59%
**
**
**
**
**
-%
-%
**
98%
2%
82%
18%
32%
68%
Other satellite dish, showing mainly non-
English programmes where you do not
pay a monthly subscription fee
11
10
**
**
**
**
**
-
-
**
11
-
8
3
-
11
1%
6%
**
**
**
**
**
-%
-%
**
1%
-%
1%
1%
-%
3%
gh
n
94%
**
**
**
**
**
-%
-%
**
100%
-%
76%
24%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1648
123
96
84
96
68
97
121
120
92
1112
536
894
753
1078
570
Effective Weighted Sample
1049
116
89
80
91
64
91
113
113
86
840
230
591
496
657
392
Total
1078
159
145
77
72
65
97
106
53
110
909
170
689
388
671
407
15%
**
**
**
**
**
10%
5%
**
84%
16%
64%
36%
62%
38%
Broadband satellite - satellite provided for
the use of broadband internet access but
used to access free to air satellite
programmes
6
2
**
**
**
**
**
-
-
**
4
2
5
1
2
3
1%
1%
**
**
**
**
**
-%
-%
**
*%
1%
1%
*%
*%
1%
30%
**
**
**
**
**
-%
-%
**
72%
28%
84%
16%
41%
59%
PAY SATELLITE
926
110
**
**
**
**
**
92
50
**
781
145
614
312
591
336
86%
69%
**
**
**
**
**
87%
94%
**
86%
86%
89%
80%
88%
82%
a
a
m
o
12%
**
**
**
**
**
10%
5%
**
84%
16%
66%
34%
64%
36%
Don't know
15
-
**
**
**
**
**
3
1
**
12
2
4
11
12
3
1%
-%
**
**
**
**
**
3%
2%
**
1%
1%
1%
3%
2%
1%
l
-%
**
**
**
**
**
20%
7%
**
83%
17%
27%
73%
80%
20%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1398
668
730
223
238
501
436
164
157
179
292
328
416
329
324
759
203
210
226
Effective Weighted Sample
894
427
467
147
159
328
272
112
93
116
187
207
275
221
213
643
134
141
206
Total
918
434
483
155
179
357
227
97
99
111
210
260
284
180
193
744
83
58
33
47%
53%
17%
20%
39%
25%
11%
11%
12%
23%
28%
31%
20%
21%
81%
9%
6%
4%
Sky Sports 1 only
20
12
8
6
4
8
2
1
*
3
4
8
5
5
2
18
-
1
1
2%
3%
2%
4%
2%
2%
1%
1%
*%
3%
2%
3%
2%
3%
1%
2%
-%
2%
4%
p
59%
41%
29%
21%
38%
12%
6%
*%
14%
19%
40%
25%
26%
9%
88%
-%
5%
7%
Sky Sports 2 only
6
4
3
*
1
4
1
1
1
2
1
3
1
2
1
6
-
*
*
1%
1%
1%
*%
1%
1%
*%
1%
1%
2%
1%
1%
*%
1%
*%
1%
-%
*%
1%
56%
44%
1%
22%
66%
11%
20%
22%
37%
20%
46%
19%
25%
11%
93%
-%
1%
6%
Sky Sports Pack (Sky Sports 1, 2, 3
and 4)
290
161
129
54
46
114
76
28
26
44
74
75
95
68
51
227
32
20
11
32%
37%
27%
35%
26%
32%
34%
29%
26%
39%
35%
29%
34%
38%
27%
31%
38%
34%
33%
b
h
kn
55%
45%
19%
16%
39%
26%
10%
9%
15%
25%
26%
33%
24%
18%
78%
11%
7%
4%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
58
30
28
7
13
22
16
1
7
6
14
26
16
11
6
49
2
4
3
6%
7%
6%
5%
7%
6%
7%
1%
7%
6%
7%
10%
6%
6%
3%
7%
3%
7%
9%
g
g
g
n
p
52%
48%
12%
23%
38%
27%
1%
11%
10%
25%
44%
27%
19%
10%
84%
4%
7%
5%
Sky Movies 2 only (Comedy, Indie,
Sci-Fi & Horror, Crime & Thriller,
Action & Adventure)
13
5
8
1
4
7
1
1
1
2
7
8
2
2
1
12
*
1
*
1%
1%
2%
1%
2%
2%
*%
1%
1%
1%
3%
3%
1%
1%
1%
2%
*%
1%
2%
40%
60%
8%
30%
53%
9%
8%
11%
13%
50%
59%
16%
17%
9%
90%
1%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1398
668
730
223
238
501
436
164
157
179
292
328
416
329
324
759
203
210
226
Effective Weighted Sample
894
427
467
147
159
328
272
112
93
116
187
207
275
221
213
643
134
141
206
Total
918
434
483
155
179
357
227
97
99
111
210
260
284
180
193
744
83
58
33
47%
53%
17%
20%
39%
25%
11%
11%
12%
23%
28%
31%
20%
21%
81%
9%
6%
4%
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2,
plus Premiere and Disney
Cinemagic)
242
121
121
49
54
92
47
25
23
24
63
65
77
55
46
184
35
14
9
26%
28%
25%
32%
30%
26%
21%
26%
23%
22%
30%
25%
27%
30%
24%
25%
42%
24%
27%
f
f
oqr
50%
50%
20%
22%
38%
19%
10%
10%
10%
26%
27%
32%
23%
19%
76%
14%
6%
4%
Sky+ HD (High Definition channels
through Sky+ HD box)
383
182
201
63
81
162
78
29
38
50
113
112
115
83
72
307
47
21
9
42%
42%
42%
40%
45%
45%
35%
30%
38%
46%
54%
43%
41%
46%
37%
41%
56%
36%
26%
f
f
g
gh
r
oqr
48%
52%
16%
21%
42%
20%
8%
10%
13%
29%
29%
30%
22%
19%
80%
12%
6%
2%
ANY SKY SPORTS
316
176
140
60
52
126
79
31
27
49
79
86
102
75
54
251
32
21
13
34%
41%
29%
38%
29%
35%
35%
32%
27%
44%
38%
33%
36%
42%
28%
34%
38%
36%
39%
b
h
n
56%
44%
19%
16%
40%
25%
10%
9%
15%
25%
27%
32%
24%
17%
79%
10%
7%
4%
ANY SKY MOVIES
313
157
156
57
71
121
64
27
31
32
84
98
95
68
53
245
37
19
12
34%
36%
32%
37%
40%
34%
28%
27%
32%
29%
40%
38%
33%
38%
27%
33%
45%
32%
38%
f
g
n
n
oq
50%
50%
18%
23%
39%
20%
8%
10%
10%
27%
31%
30%
22%
17%
78%
12%
6%
4%
SKY SPORTS AND SKY MOVIES
176
95
81
33
33
75
35
16
17
20
50
51
55
45
26
142
19
8
7
19%
22%
17%
21%
18%
21%
15%
17%
18%
18%
24%
20%
19%
25%
13%
19%
23%
14%
22%
b
n
q
54%
46%
19%
19%
43%
20%
9%
10%
11%
28%
29%
31%
25%
15%
81%
11%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1398
668
730
223
238
501
436
164
157
179
292
328
416
329
324
759
203
210
226
Effective Weighted Sample
894
427
467
147
159
328
272
112
93
116
187
207
275
221
213
643
134
141
206
Total
918
434
483
155
179
357
227
97
99
111
210
260
284
180
193
744
83
58
33
47%
53%
17%
20%
39%
25%
11%
11%
12%
23%
28%
31%
20%
21%
81%
9%
6%
4%
Basic package only
253
106
146
46
51
85
71
39
36
25
46
59
82
45
66
213
14
15
11
28%
24%
30%
30%
28%
24%
31%
40%
36%
23%
22%
23%
29%
25%
34%
29%
17%
25%
35%
e
ij
ij
km
p
pq
42%
58%
18%
20%
34%
28%
16%
14%
10%
18%
23%
33%
18%
26%
84%
5%
6%
5%
None of these
12
6
7
*
-
10
2
2
2
*
-
3
3
3
3
11
1
*
*
1%
1%
1%
*%
-%
3%
1%
2%
2%
*%
-%
1%
1%
2%
1%
2%
1%
1%
*%
cd
47%
53%
1%
-%
83%
16%
12%
13%
2%
-%
27%
26%
25%
22%
91%
5%
3%
1%
Don't know
13
7
7
5
*
3
5
2
1
1
*
3
4
2
5
12
*
*
1
1%
2%
1%
3%
*%
1%
2%
2%
1%
1%
*%
1%
1%
1%
3%
2%
*%
*%
2%
de
50%
50%
38%
1%
21%
40%
14%
7%
11%
3%
24%
26%
12%
38%
93%
1%
1%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1398
78
82
74
85
60
82
103
113
82
960
438
797
600
923
475
Effective Weighted Sample
894
74
76
70
80
57
77
96
106
76
718
191
527
396
572
322
Total
918
105
124
69
64
57
83
92
50
100
773
145
607
310
588
330
**
**
**
**
**
**
10%
5%
**
84%
16%
66%
34%
64%
36%
Sky Sports 1 only
20
**
**
**
**
**
**
1
1
**
16
4
15
6
15
6
2%
**
**
**
**
**
**
1%
1%
**
2%
3%
2%
2%
2%
2%
**
**
**
**
**
**
5%
3%
**
81%
19%
72%
28%
72%
28%
Sky Sports 2 only
6
**
**
**
**
**
**
-
-
**
4
2
6
1
2
4
1%
**
**
**
**
**
**
-%
-%
**
1%
2%
1%
*%
*%
1%
**
**
**
**
**
**
-%
-%
**
64%
36%
88%
12%
34%
66%
Sky Sports Pack (Sky Sports 1, 2, 3 and
4)
290
**
**
**
**
**
**
35
16
**
250
39
198
91
190
99
32%
**
**
**
**
**
**
38%
32%
**
32%
27%
33%
29%
32%
30%
**
**
**
**
**
**
12%
5%
**
86%
14%
69%
31%
66%
34%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
58
**
**
**
**
**
**
1
1
**
47
11
41
17
42
16
6%
**
**
**
**
**
**
1%
1%
**
6%
7%
7%
6%
7%
5%
**
**
**
**
**
**
2%
1%
**
81%
19%
71%
29%
73%
27%
Sky Movies 2 only (Comedy, Indie, Sci-Fi
& Horror, Crime & Thriller, Action &
Adventure)
13
**
**
**
**
**
**
1
-
**
10
3
12
2
8
5
1%
**
**
**
**
**
**
1%
-%
**
1%
2%
2%
*%
1%
2%
**
**
**
**
**
**
9%
-%
**
80%
20%
88%
12%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1398
78
82
74
85
60
82
103
113
82
960
438
797
600
923
475
Effective Weighted Sample
894
74
76
70
80
57
77
96
106
76
718
191
527
396
572
322
Total
918
105
124
69
64
57
83
92
50
100
773
145
607
310
588
330
**
**
**
**
**
**
10%
5%
**
84%
16%
66%
34%
64%
36%
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2, plus
Premiere and Disney Cinemagic)
242
**
**
**
**
**
**
26
16
**
215
27
167
75
138
104
26%
**
**
**
**
**
**
28%
33%
**
28%
19%
28%
24%
23%
32%
k
n
**
**
**
**
**
**
11%
7%
**
89%
11%
69%
31%
57%
43%
Sky+ HD (High Definition channels
through Sky+ HD box)
383
**
**
**
**
**
**
50
29
**
335
49
271
112
233
151
42%
**
**
**
**
**
**
54%
57%
**
43%
33%
45%
36%
40%
46%
k
m
**
**
**
**
**
**
13%
7%
**
87%
13%
71%
29%
61%
39%
ANY SKY SPORTS
316
**
**
**
**
**
**
36
17
**
271
45
219
98
207
109
34%
**
**
**
**
**
**
39%
33%
**
35%
31%
36%
31%
35%
33%
**
**
**
**
**
**
11%
5%
**
86%
14%
69%
31%
65%
35%
ANY SKY MOVIES
313
**
**
**
**
**
**
29
17
**
273
41
220
93
188
125
34%
**
**
**
**
**
**
31%
34%
**
35%
28%
36%
30%
32%
38%
**
**
**
**
**
**
9%
5%
**
87%
13%
70%
30%
60%
40%
SKY SPORTS AND SKY MOVIES
176
**
**
**
**
**
**
21
12
**
155
21
131
45
109
67
19%
**
**
**
**
**
**
23%
24%
**
20%
14%
22%
15%
18%
20%
m
**
**
**
**
**
**
12%
7%
**
88%
12%
74%
26%
62%
38%
Basic package only
253
**
**
**
**
**
**
22
9
**
204
49
157
96
174
78
28%
**
**
**
**
**
**
24%
18%
**
26%
34%
26%
31%
30%
24%
j
**
**
**
**
**
**
9%
4%
**
81%
19%
62%
38%
69%
31%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1398
78
82
74
85
60
82
103
113
82
960
438
797
600
923
475
Effective Weighted Sample
894
74
76
70
80
57
77
96
106
76
718
191
527
396
572
322
Total
918
105
124
69
64
57
83
92
50
100
773
145
607
310
588
330
**
**
**
**
**
**
10%
5%
**
84%
16%
66%
34%
64%
36%
None of these
12
**
**
**
**
**
**
-
*
**
9
3
9
4
9
3
1%
**
**
**
**
**
**
-%
1%
**
1%
2%
1%
1%
2%
1%
**
**
**
**
**
**
-%
3%
**
75%
25%
71%
29%
77%
23%
Don't know
13
**
**
**
**
**
**
3
*
**
11
3
4
10
11
2
1%
**
**
**
**
**
**
4%
1%
**
1%
2%
1%
3%
2%
1%
l
**
**
**
**
**
**
24%
3%
**
81%
19%
29%
71%
84%
16%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
516
252
264
79
78
175
184
77
53
50
94
118
165
107
125
392
70
18
36
Effective Weighted Sample
416
201
214
63
62
147
149
62
44
39
76
92
135
91
101
341
64
15
34
Total
414
200
213
62
71
154
127
54
41
38
87
109
132
78
94
361
43
4
6
48%
52%
**
**
37%
31%
**
**
**
**
26%
32%
19%
23%
87%
**
**
**
Sky Sports channels
82
49
34
**
**
28
30
**
**
**
**
24
28
21
10
73
**
**
**
20%
24%
16%
**
**
18%
24%
**
**
**
**
22%
21%
27%
10%
20%
**
**
**
b
n
n
n
59%
41%
**
**
34%
36%
**
**
**
**
29%
34%
25%
12%
89%
**
**
**
Sky Movies channels
61
33
28
**
**
20
20
**
**
**
**
18
20
15
8
51
**
**
**
15%
17%
13%
**
**
13%
16%
**
**
**
**
17%
15%
19%
8%
14%
**
**
**
n
54%
46%
**
**
33%
33%
**
**
**
**
30%
33%
24%
13%
83%
**
**
**
High Definition channel through V+
HD box
177
91
85
**
**
74
47
**
**
**
**
53
56
32
35
153
**
**
**
43%
46%
40%
**
**
48%
37%
**
**
**
**
49%
43%
41%
37%
42%
**
**
**
f
52%
48%
**
**
42%
26%
**
**
**
**
30%
32%
18%
20%
86%
**
**
**
Basic package only
167
72
95
**
**
57
56
**
**
**
**
36
53
30
48
141
**
**
**
40%
36%
45%
**
**
37%
44%
**
**
**
**
33%
40%
38%
51%
39%
**
**
**
k
43%
57%
**
**
34%
34%
**
**
**
**
21%
32%
18%
29%
84%
**
**
**
None of these
25
14
11
**
**
7
8
**
**
**
**
6
7
5
7
24
**
**
**
6%
7%
5%
**
**
4%
6%
**
**
**
**
5%
6%
6%
8%
7%
**
**
**
55%
45%
**
**
27%
32%
**
**
**
**
22%
30%
19%
29%
97%
**
**
**
Don't know
5
2
3
**
**
2
-
**
**
**
**
3
-
2
-
5
**
**
**
1%
1%
1%
**
**
1%
-%
**
**
**
**
3%
-%
2%
-%
1%
**
**
**
35%
65%
**
**
50%
-%
**
**
**
**
64%
-%
36%
-%
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
516
35
47
39
57
60
45
41
30
38
489
27
265
251
297
219
Effective Weighted Sample
416
34
44
37
54
57
42
39
29
36
398
17
222
209
236
180
Total
414
44
65
33
38
53
40
30
13
43
398
16
253
161
234
180
**
**
**
**
**
**
**
**
**
96%
**
61%
39%
57%
43%
Sky Sports channels
82
**
**
**
**
**
**
**
**
**
81
**
53
30
53
29
20%
**
**
**
**
**
**
**
**
**
20%
**
21%
19%
23%
16%
**
**
**
**
**
**
**
**
**
99%
**
64%
36%
65%
35%
Sky Movies channels
61
**
**
**
**
**
**
**
**
**
59
**
35
26
43
19
15%
**
**
**
**
**
**
**
**
**
15%
**
14%
16%
18%
10%
o
**
**
**
**
**
**
**
**
**
96%
**
57%
43%
69%
31%
High Definition channel through V+ HD
box
177
**
**
**
**
**
**
**
**
**
173
**
111
65
107
69
43%
**
**
**
**
**
**
**
**
**
43%
**
44%
41%
46%
39%
**
**
**
**
**
**
**
**
**
98%
**
63%
37%
61%
39%
Basic package only
167
**
**
**
**
**
**
**
**
**
161
**
99
68
83
84
40%
**
**
**
**
**
**
**
**
**
41%
**
39%
42%
36%
47%
n
**
**
**
**
**
**
**
**
**
97%
**
59%
41%
50%
50%
None of these
25
**
**
**
**
**
**
**
**
**
22
**
15
10
19
6
6%
**
**
**
**
**
**
**
**
**
6%
**
6%
6%
8%
3%
o
**
**
**
**
**
**
**
**
**
88%
**
59%
41%
77%
23%
Don't know
5
**
**
**
**
**
**
**
**
**
5
**
5
-
2
3
1%
**
**
**
**
**
**
**
**
**
1%
**
2%
-%
1%
2%
**
**
**
**
**
**
**
**
**
100%
**
100%
-%
36%
64%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1489
697
792
239
252
525
473
193
173
188
294
343
437
348
359
817
207
227
238
Effective Weighted Sample
954
446
508
158
169
342
299
131
99
122
188
216
287
234
239
694
136
150
217
Total
980
452
528
165
191
373
250
116
104
118
213
273
297
191
218
801
84
61
34
46%
54%
17%
20%
38%
26%
12%
11%
12%
22%
28%
30%
20%
22%
82%
9%
6%
3%
Yes
839
386
453
140
174
337
188
86
89
109
200
251
254
166
168
679
76
54
29
86%
85%
86%
85%
91%
90%
75%
74%
86%
92%
94%
92%
86%
87%
77%
85%
91%
89%
86%
f
f
f
g
g
gh
ln
n
n
46%
54%
17%
21%
40%
22%
10%
11%
13%
24%
30%
30%
20%
20%
81%
9%
6%
3%
No
120
58
62
19
14
35
52
24
13
9
12
19
36
21
42
102
7
6
5
12%
13%
12%
12%
7%
9%
21%
21%
13%
8%
6%
7%
12%
11%
19%
13%
9%
10%
13%
cde
ij
j
klm
49%
51%
16%
11%
29%
44%
20%
11%
8%
10%
16%
30%
17%
35%
85%
6%
5%
4%
Don't know
21
8
13
5
4
2
11
6
1
-
1
2
7
5
8
20
1
*
*
2%
2%
3%
3%
2%
1%
4%
5%
1%
-%
*%
1%
2%
2%
4%
2%
1%
1%
1%
e
e
ij
38%
62%
24%
17%
9%
50%
29%
5%
-%
4%
11%
32%
22%
36%
93%
3%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
g
h
~i
j
k
l
m
n
o
Unweighted total
1489
105
85
75
89
64
86
108
117
88
1024
465
826
662
971
518
Effective Weighted Sample
954
99
79
71
84
60
81
101
110
82
770
199
545
441
599
355
Total
980
135
130
70
66
61
87
96
52
105
829
151
633
347
615
365
14%
**
**
**
**
**
10%
5%
**
85%
15%
65%
35%
63%
37%
Yes
839
93
**
**
**
**
**
85
45
**
710
129
567
271
543
295
86%
69%
**
**
**
**
**
88%
87%
**
86%
85%
90%
78%
88%
81%
a
a
m
o
11%
**
**
**
**
**
10%
5%
**
85%
15%
68%
32%
65%
35%
No
120
32
**
**
**
**
**
10
6
**
100
19
60
59
60
59
12%
24%
**
**
**
**
**
11%
12%
**
12%
13%
10%
17%
10%
16%
gh
l
n
27%
**
**
**
**
**
9%
5%
**
84%
16%
50%
50%
50%
50%
Don't know
21
9
**
**
**
**
**
1
1
**
19
3
5
16
11
10
2%
7%
**
**
**
**
**
1%
2%
**
2%
2%
1%
5%
2%
3%
g
l
44%
**
**
**
**
**
3%
4%
**
87%
13%
24%
76%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
516
252
264
79
78
175
184
77
53
50
94
118
165
107
125
392
70
18
36
Effective Weighted Sample
416
201
214
63
62
147
149
62
44
39
76
92
135
91
101
341
64
15
34
Total
414
200
213
62
71
154
127
54
41
38
87
109
132
78
94
361
43
4
6
48%
52%
**
**
37%
31%
**
**
**
**
26%
32%
19%
23%
87%
**
**
**
Yes
287
140
147
**
**
109
86
**
**
**
**
75
97
54
60
248
**
**
**
69%
70%
69%
**
**
71%
68%
**
**
**
**
69%
74%
70%
63%
69%
**
**
**
49%
51%
**
**
38%
30%
**
**
**
**
26%
34%
19%
21%
86%
**
**
**
No
119
56
63
**
**
44
40
**
**
**
**
32
32
20
35
106
**
**
**
29%
28%
30%
**
**
28%
32%
**
**
**
**
30%
24%
26%
37%
29%
**
**
**
l
47%
53%
**
**
36%
34%
**
**
**
**
27%
27%
17%
29%
88%
**
**
**
Don't know
7
4
3
**
**
1
1
**
**
**
**
1
3
3
*
7
**
**
**
2%
2%
1%
**
**
1%
*%
**
**
**
**
1%
2%
4%
*%
2%
**
**
**
57%
43%
**
**
21%
8%
**
**
**
**
18%
38%
43%
2%
95%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
m
n
o
Unweighted total
516
35
47
39
57
60
45
41
30
38
489
27
265
251
297
219
Effective Weighted Sample
416
34
44
37
54
57
42
39
29
36
398
17
222
209
236
180
Total
414
44
65
33
38
53
40
30
13
43
398
16
253
161
234
180
**
**
**
**
**
**
**
**
**
96%
**
61%
39%
57%
43%
Yes
287
**
**
**
**
**
**
**
**
**
277
**
186
101
163
124
69%
**
**
**
**
**
**
**
**
**
70%
**
74%
63%
70%
69%
m
**
**
**
**
**
**
**
**
**
96%
**
65%
35%
57%
43%
No
119
**
**
**
**
**
**
**
**
**
114
**
63
57
66
53
29%
**
**
**
**
**
**
**
**
**
29%
**
25%
35%
28%
30%
l
**
**
**
**
**
**
**
**
**
96%
**
53%
47%
55%
45%
Don't know
7
**
**
**
**
**
**
**
**
**
7
**
4
3
5
2
2%
**
**
**
**
**
**
**
**
**
2%
**
2%
2%
2%
1%
**
**
**
**
**
**
**
**
**
100%
**
54%
46%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
163
96
67
14
23
40
86
18
31
23
24
37
45
35
46
79
20
40
24
Effective Weighted Sample
96
61
35
9
15
27
51
12
19
13
18
22
26
22
28
69
14
23
21
Total
96
62
34
11
15
34
36
9
17
13
21
23
31
17
25
79
4
10
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Yes
47
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
47
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
n
~o
Unweighted total
163
13
11
10
5
5
12
16
3
4
93
70
66
97
118
45
Effective Weighted Sample
96
13
10
9
5
5
11
15
3
4
71
31
43
60
65
31
Total
96
18
16
8
3
5
11
12
1
5
78
18
53
43
61
35
**
**
**
**
**
**
**
**
**
**
**
**
**
64%
**
Yes
47
**
**
**
**
**
**
**
**
**
**
**
**
**
29
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
63%
**
No
47
**
**
**
**
**
**
**
**
**
**
**
**
**
30
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
65%
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2063
1041
1022
278
279
599
907
462
268
225
263
399
583
442
636
1146
209
265
443
Effective Weighted Sample
1338
670
669
179
176
387
616
323
159
138
171
253
366
290
443
992
141
165
401
Total
1254
623
631
172
191
395
495
275
138
127
196
284
342
238
388
1035
90
66
62
50%
50%
14%
15%
32%
39%
22%
11%
10%
16%
23%
27%
19%
31%
83%
7%
5%
5%
Yes
312
162
150
27
47
106
131
41
30
40
68
90
88
62
71
273
18
13
8
25%
26%
24%
16%
25%
27%
26%
15%
22%
31%
35%
32%
26%
26%
18%
26%
20%
19%
13%
c
c
c
g
gh
n
n
n
r
52%
48%
9%
15%
34%
42%
13%
10%
13%
22%
29%
28%
20%
23%
88%
6%
4%
3%
No
894
442
453
140
136
275
344
220
102
84
123
185
242
163
303
723
69
52
51
71%
71%
72%
81%
71%
69%
70%
80%
74%
66%
63%
65%
71%
69%
78%
70%
76%
78%
83%
def
ij
j
klm
o
o
49%
51%
16%
15%
31%
38%
25%
11%
9%
14%
21%
27%
18%
34%
81%
8%
6%
6%
Don't know
48
19
28
6
8
14
20
14
6
4
4
10
11
13
13
39
4
2
2
4%
3%
5%
3%
4%
4%
4%
5%
4%
3%
2%
4%
3%
6%
3%
4%
5%
3%
4%
41%
59%
12%
17%
30%
41%
29%
13%
8%
9%
21%
24%
28%
28%
82%
9%
4%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2063
125
115
132
108
130
137
137
136
126
1451
612
852
1208
1304
759
Effective Weighted Sample
1338
117
107
124
102
120
129
128
129
117
1100
255
532
850
833
505
Total
1254
152
149
114
74
110
125
113
57
142
1072
182
595
658
776
479
12%
12%
9%
6%
9%
10%
9%
5%
11%
86%
14%
47%
53%
62%
38%
Yes
312
60
55
32
9
31
26
21
12
29
278
34
161
151
213
99
25%
39%
37%
28%
12%
28%
20%
18%
20%
20%
26%
19%
27%
23%
27%
21%
dfghi
dfghi
d
d
k
o
19%
18%
10%
3%
10%
8%
7%
4%
9%
89%
11%
52%
48%
68%
32%
No
894
83
87
77
64
76
91
89
43
111
754
140
407
486
529
366
71%
55%
59%
68%
86%
69%
73%
79%
76%
78%
70%
77%
68%
74%
68%
76%
a
abcef
a
ab
ab
ab
ab
j
l
n
9%
10%
9%
7%
9%
10%
10%
5%
12%
84%
16%
46%
54%
59%
41%
Don't know
48
9
7
4
1
3
8
3
2
2
40
8
26
22
34
14
4%
6%
4%
4%
2%
3%
7%
3%
4%
1%
4%
4%
4%
3%
4%
3%
i
18%
14%
9%
3%
7%
17%
7%
5%
4%
83%
17%
55%
45%
71%
29%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT Vision or TalkTalk TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
180
87
93
22
27
63
68
24
24
25
37
42
61
36
41
90
42
23
25
Effective Weighted Sample
111
55
55
14
15
40
46
17
15
15
22
26
34
24
27
76
27
15
22
Total
116
57
59
16
19
46
35
15
16
14
26
31
33
22
29
91
15
6
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Yes
100
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
14
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT Vision or TalkTalk TV
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
180
6
17
13
11
11
7
7
11
7
112
68
103
77
138
42
Effective Weighted Sample
111
6
16
12
11
10
7
7
10
6
83
29
63
55
82
29
Total
116
9
25
13
8
11
6
5
5
8
92
25
76
40
85
31
**
**
**
**
**
**
**
**
**
79%
**
66%
**
73%
**
Yes
100
**
**
**
**
**
**
**
**
**
77
**
67
**
76
**
86%
**
**
**
**
**
**
**
**
**
84%
**
87%
**
89%
**
**
**
**
**
**
**
**
**
**
77%
**
67%
**
77%
**
No
14
**
**
**
**
**
**
**
**
**
12
**
9
**
8
**
12%
**
**
**
**
**
**
**
**
**
13%
**
12%
**
9%
**
**
**
**
**
**
**
**
**
**
85%
**
63%
**
54%
**
Don't know
3
**
**
**
**
**
**
**
**
**
3
**
1
**
1
**
2%
**
**
**
**
**
**
**
**
**
3%
**
1%
**
2%
**
**
**
**
**
**
**
**
**
**
100%
**
32%
**
56%
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes.
(SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Yes
151
80
71
17
36
59
38
18
14
15
41
49
47
24
30
115
22
8
5
6%
7%
5%
5%
8%
7%
5%
4%
5%
6%
9%
8%
6%
5%
5%
6%
11%
6%
8%
cf
f
g
n
o
53%
47%
12%
24%
39%
25%
12%
9%
10%
27%
32%
31%
16%
20%
76%
15%
5%
3%
No
2257
1074
1183
336
379
778
764
397
253
250
410
552
663
420
619
1899
185
112
62
92%
91%
92%
93%
89%
91%
94%
93%
93%
92%
90%
90%
91%
92%
94%
92%
88%
91%
90%
de
k
p
48%
52%
15%
17%
34%
34%
18%
11%
11%
18%
24%
29%
19%
27%
84%
8%
5%
3%
Don't know
50
20
29
10
11
19
10
11
5
7
5
13
16
10
11
42
3
3
1
2%
2%
2%
3%
3%
2%
1%
3%
2%
3%
1%
2%
2%
2%
2%
2%
2%
3%
2%
41%
59%
20%
23%
38%
19%
22%
11%
15%
10%
25%
33%
20%
22%
84%
7%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes.
(SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Yes
151
27
21
10
3
7
5
10
19
14
126
25
107
44
79
72
6%
9%
6%
5%
2%
3%
2%
5%
18%
5%
6%
7%
8%
4%
5%
8%
def
df
d
abcdefgi
d
m
n
18%
14%
7%
2%
5%
3%
6%
13%
9%
84%
16%
71%
29%
52%
48%
No
2257
257
309
198
170
201
228
194
84
257
1950
307
1245
1011
1419
838
92%
84%
93%
95%
98%
93%
97%
94%
80%
93%
92%
91%
90%
94%
93%
89%
ah
ah
abceghi
ah
abehi
ah
ah
l
o
11%
14%
9%
8%
9%
10%
9%
4%
11%
86%
14%
55%
45%
63%
37%
Don't know
50
22
1
-
-
9
1
3
1
4
43
6
30
20
22
28
2%
7%
*%
-%
-%
4%
1%
1%
1%
1%
2%
2%
2%
2%
1%
3%
bcdfghi
bcdf
n
44%
3%
-%
-%
18%
3%
6%
3%
8%
87%
13%
60%
40%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Yes
74
41
34
7
17
36
15
2
4
11
28
27
24
14
9
55
12
5
2
3%
3%
3%
2%
4%
4%
2%
*%
1%
4%
6%
4%
3%
3%
1%
3%
6%
4%
2%
f
f
gh
gh
n
n
n
or
55%
45%
9%
22%
48%
20%
2%
5%
15%
38%
36%
32%
19%
13%
75%
16%
7%
2%
No
2335
1112
1223
347
399
804
785
413
263
253
424
573
687
431
640
1960
195
116
65
95%
95%
95%
96%
94%
94%
97%
97%
97%
93%
93%
93%
95%
95%
97%
95%
93%
94%
95%
de
ij
ij
klm
p
48%
52%
15%
17%
34%
34%
18%
11%
11%
18%
25%
29%
18%
27%
84%
8%
5%
3%
Don't know
48
22
26
9
11
16
12
10
5
8
5
13
15
10
10
41
3
3
2
2%
2%
2%
3%
3%
2%
1%
2%
2%
3%
1%
2%
2%
2%
2%
2%
2%
2%
3%
46%
54%
19%
23%
34%
25%
21%
10%
17%
11%
27%
32%
20%
22%
84%
7%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Yes
74
8
13
4
*
5
2
2
11
10
59
15
56
19
40
35
3%
3%
4%
2%
*%
2%
1%
1%
11%
4%
3%
4%
4%
2%
3%
4%
d
df
abcdefgi
d
m
11%
18%
5%
1%
6%
3%
3%
15%
13%
80%
20%
75%
25%
53%
47%
No
2335
274
317
204
171
208
232
201
92
261
2018
317
1297
1036
1460
875
95%
90%
96%
98%
99%
96%
99%
97%
87%
95%
95%
94%
94%
96%
96%
93%
ah
ah
abehi
ah
abehi
ah
ah
l
o
12%
14%
9%
7%
9%
10%
9%
4%
11%
86%
14%
56%
44%
63%
37%
Don't know
48
23
1
1
1
5
-
3
3
4
43
6
29
20
20
28
2%
8%
*%
*%
1%
2%
-%
1%
2%
1%
2%
2%
2%
2%
1%
3%
bcdefghi
f
f
n
48%
3%
1%
2%
9%
-%
6%
5%
8%
88%
12%
59%
41%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2161
1044
1117
314
353
761
733
258
247
275
443
526
665
486
480
1291
317
282
271
Effective Weighted Sample
1468
711
757
216
246
523
509
193
157
183
302
352
456
348
338
1100
225
189
247
Total
1520
729
791
220
288
583
429
171
161
183
357
438
462
294
323
1262
141
78
39
48%
52%
14%
19%
38%
28%
11%
11%
12%
23%
29%
30%
19%
21%
83%
9%
5%
3%
Every day
491
226
264
79
110
199
102
49
52
63
128
143
143
94
111
417
33
30
11
32%
31%
33%
36%
38%
34%
24%
29%
32%
34%
36%
33%
31%
32%
35%
33%
23%
38%
27%
f
f
f
p
pr
46%
54%
16%
22%
41%
21%
10%
11%
13%
26%
29%
29%
19%
23%
85%
7%
6%
2%
A few times a week
417
214
203
51
77
145
144
35
36
55
108
143
130
75
68
335
48
22
11
27%
29%
26%
23%
27%
25%
34%
20%
22%
30%
30%
33%
28%
26%
21%
27%
34%
29%
28%
ce
g
g
mn
n
o
51%
49%
12%
18%
35%
35%
8%
9%
13%
26%
34%
31%
18%
16%
80%
12%
5%
3%
Once a week
151
71
79
24
23
62
41
16
13
17
49
34
52
34
31
126
17
4
3
10%
10%
10%
11%
8%
11%
10%
9%
8%
9%
14%
8%
11%
11%
10%
10%
12%
6%
8%
q
47%
53%
16%
15%
41%
27%
11%
9%
11%
33%
23%
34%
22%
21%
84%
11%
3%
2%
A few times a month
90
49
41
8
14
40
27
13
11
9
25
36
21
12
20
73
11
5
2
6%
7%
5%
4%
5%
7%
6%
8%
7%
5%
7%
8%
5%
4%
6%
6%
8%
6%
5%
lm
55%
45%
9%
16%
45%
30%
15%
13%
10%
27%
40%
24%
13%
22%
81%
12%
5%
2%
Once a month
41
21
21
5
8
18
11
3
8
5
8
14
9
7
11
35
4
2
1
3%
3%
3%
2%
3%
3%
3%
2%
5%
2%
2%
3%
2%
2%
3%
3%
3%
2%
2%
51%
49%
11%
19%
43%
27%
8%
20%
11%
20%
33%
22%
17%
27%
84%
11%
4%
2%
Less often
115
52
63
19
17
44
35
13
15
12
15
33
33
27
20
94
10
6
4
8%
7%
8%
9%
6%
8%
8%
8%
9%
7%
4%
8%
7%
9%
6%
7%
7%
8%
10%
j
45%
55%
17%
15%
38%
30%
12%
13%
11%
13%
29%
29%
23%
18%
82%
9%
5%
3%
Never
144
64
80
21
28
43
52
29
13
16
18
23
51
31
39
122
13
3
6
9%
9%
10%
10%
10%
7%
12%
17%
8%
9%
5%
5%
11%
11%
12%
10%
9%
4%
16%
e
hij
k
k
k
q
q
opq
44%
56%
15%
20%
30%
36%
20%
9%
11%
12%
16%
35%
22%
27%
85%
9%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2161
1044
1117
314
353
761
733
258
247
275
443
526
665
486
480
1291
317
282
271
Effective Weighted Sample
1468
711
757
216
246
523
509
193
157
183
302
352
456
348
338
1100
225
189
247
Total
1520
729
791
220
288
583
429
171
161
183
357
438
462
294
323
1262
141
78
39
48%
52%
14%
19%
38%
28%
11%
11%
12%
23%
29%
30%
19%
21%
83%
9%
5%
3%
Don't know
72
32
40
12
11
31
17
12
12
7
6
13
23
14
21
60
5
6
1
5%
4%
5%
6%
4%
5%
4%
7%
7%
4%
2%
3%
5%
5%
7%
5%
4%
7%
3%
j
j
k
r
45%
55%
17%
15%
44%
24%
17%
16%
9%
8%
18%
33%
20%
30%
83%
7%
8%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2161
141
150
152
135
145
133
146
154
135
1588
573
1188
971
1446
715
Effective Weighted Sample
1468
134
138
143
128
135
125
136
145
125
1227
259
824
701
946
523
Total
1520
185
223
138
99
130
130
126
68
162
1318
202
970
549
983
537
12%
15%
9%
7%
9%
9%
8%
4%
11%
87%
13%
64%
36%
65%
35%
Every day
491
33
74
55
34
33
62
46
17
63
432
58
333
157
318
172
32%
18%
33%
40%
34%
26%
48%
37%
25%
39%
33%
29%
34%
29%
32%
32%
a
aeh
a
abdeh
ah
aeh
m
7%
15%
11%
7%
7%
13%
9%
4%
13%
88%
12%
68%
32%
65%
35%
A few times a week
417
46
31
53
29
41
41
31
23
41
346
71
265
152
284
133
27%
25%
14%
38%
29%
32%
31%
24%
33%
26%
26%
35%
27%
28%
29%
25%
b
abgi
b
b
b
b
b
b
j
11%
7%
13%
7%
10%
10%
7%
5%
10%
83%
17%
64%
36%
68%
32%
Once a week
151
17
39
7
10
11
8
5
7
21
129
22
101
50
105
46
10%
9%
18%
5%
10%
8%
6%
4%
11%
13%
10%
11%
10%
9%
11%
9%
cefg
g
cg
11%
26%
5%
7%
7%
5%
4%
5%
14%
85%
15%
67%
33%
69%
31%
A few times a month
90
13
26
5
5
6
3
8
4
3
78
12
57
33
64
26
6%
7%
12%
3%
5%
5%
2%
6%
6%
2%
6%
6%
6%
6%
6%
5%
cdefi
14%
29%
5%
5%
7%
3%
9%
5%
4%
86%
14%
63%
37%
71%
29%
Once a month
41
8
9
6
2
4
2
3
1
-
35
6
30
11
25
17
3%
4%
4%
4%
2%
3%
2%
2%
1%
-%
3%
3%
3%
2%
3%
3%
i
i
i
19%
21%
14%
6%
9%
6%
7%
2%
-%
85%
15%
72%
26%
60%
40%
Less often
115
28
10
3
3
17
6
7
7
14
105
10
62
52
60
55
8%
15%
5%
2%
3%
13%
4%
6%
10%
8%
8%
5%
6%
10%
6%
10%
bcdfg
bcdfg
cd
c
l
n
24%
9%
2%
3%
15%
5%
6%
6%
12%
92%
8%
54%
46%
52%
48%
Never
144
21
24
8
9
16
7
12
8
18
129
16
80
64
92
53
9%
11%
11%
6%
9%
12%
6%
9%
12%
11%
10%
8%
8%
12%
9%
10%
c
c
l
14%
16%
5%
6%
11%
5%
8%
6%
12%
89%
11%
56%
44%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2161
141
150
152
135
145
133
146
154
135
1588
573
1188
971
1446
715
Effective Weighted Sample
1468
134
138
143
128
135
125
136
145
125
1227
259
824
701
946
523
Total
1520
185
223
138
99
130
130
126
68
162
1318
202
970
549
983
537
12%
15%
9%
7%
9%
9%
8%
4%
11%
87%
13%
64%
36%
65%
35%
Don't know
72
19
11
2
7
2
2
14
1
2
65
7
42
30
36
35
5%
10%
5%
1%
7%
1%
1%
11%
1%
1%
5%
3%
4%
5%
4%
7%
cefhi
cefhi
cefhi
n
27%
16%
3%
9%
3%
2%
20%
1%
3%
91%
9%
58%
42%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Yes, I watch Tv programmes/ films
using the catch-up services (e.g.
BBC iPlayer, ITV Player, Demand 5,
YouView, Sky on Demand, Virgin on
Demand)
588
298
290
96
139
241
112
45
46
64
183
186
188
107
106
487
62
27
12
24%
25%
23%
26%
33%
28%
14%
11%
17%
23%
40%
30%
26%
24%
16%
24%
29%
22%
17%
f
f
f
g
g
ghi
mn
n
n
r
oqr
51%
49%
16%
24%
41%
19%
8%
8%
11%
31%
32%
32%
18%
18%
83%
11%
5%
2%
Yes, I watch TV programmes/ films
using the pay per view services
(e.g. on Sky Box Office on Sky on
Demand, Virgin Movies on Virgin
Media)
351
182
169
61
67
156
66
27
36
40
88
103
115
70
64
283
48
13
8
14%
15%
13%
17%
16%
18%
8%
6%
13%
15%
19%
17%
16%
15%
10%
14%
23%
10%
11%
f
f
f
g
g
gh
n
n
n
oqr
52%
48%
18%
19%
45%
19%
8%
10%
11%
25%
29%
33%
20%
18%
81%
14%
4%
2%
Yes, I was TV programmes/ films
using a 'standalone' subscription
service such as Netflix (e.g. on
Virgin TiVo)
162
92
70
29
49
65
19
12
17
25
49
53
51
29
29
139
14
7
2
7%
8%
5%
8%
12%
8%
2%
3%
6%
9%
11%
9%
7%
6%
4%
7%
7%
6%
3%
b
f
ef
f
g
g
gh
n
n
r
r
57%
43%
18%
30%
40%
12%
8%
10%
15%
30%
33%
31%
18%
18%
86%
9%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
TOTAL 'YES'
842
423
419
136
184
359
164
68
79
90
240
264
273
151
154
695
95
34
18
34%
36%
33%
37%
43%
42%
20%
16%
29%
33%
53%
43%
38%
33%
23%
34%
45%
27%
27%
f
f
f
g
g
ghi
mn
n
n
qr
oqr
50%
50%
16%
22%
43%
19%
8%
9%
11%
29%
31%
32%
18%
18%
83%
11%
4%
2%
No
1572
728
845
220
230
486
636
342
191
180
212
340
443
294
492
1321
115
88
50
64%
62%
66%
61%
54%
57%
78%
81%
70%
66%
46%
56%
61%
65%
75%
64%
54%
71%
73%
a
cde
hij
j
j
k
klm
p
op
op
46%
54%
14%
15%
31%
40%
22%
12%
11%
13%
22%
28%
19%
31%
84%
7%
6%
3%
Don't know
43
24
19
7
13
12
12
15
2
4
5
8
11
10
13
40
1
2
1
2%
2%
1%
2%
3%
1%
1%
4%
1%
1%
1%
1%
1%
2%
2%
2%
*%
1%
1%
hj
p
56%
44%
17%
30%
27%
27%
35%
5%
8%
10%
20%
25%
22%
31%
92%
2%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Yes, I watch Tv programmes/ films using
the catch-up services (e.g. BBC iPlayer,
ITV Player, Demand 5, YouView, Sky on
Demand, Virgin on Demand)
588
49
88
55
42
48
50
51
34
70
528
60
426
162
370
218
24%
16%
27%
26%
24%
22%
21%
25%
33%
25%
25%
18%
31%
15%
24%
23%
a
a
a
a
adef
a
k
m
8%
15%
9%
7%
8%
8%
9%
6%
12%
90%
10%
72%
28%
63%
37%
Yes, I watch TV programmes/ films using
the pay per view services (e.g. on Sky Box
Office on Sky on Demand, Virgin Movies
on Virgin Media)
351
36
57
35
25
27
25
27
16
35
313
38
252
99
210
141
14%
12%
17%
17%
15%
12%
11%
13%
15%
13%
15%
11%
18%
9%
14%
15%
f
k
m
10%
16%
10%
7%
8%
7%
8%
5%
10%
89%
11%
72%
28%
60%
40%
Yes, I was TV programmes/ films using a
'standalone' subscription service such as
Netflix (e.g. on Virgin TiVo)
162
11
18
19
25
11
19
11
10
14
137
25
127
35
91
71
7%
4%
6%
9%
15%
5%
8%
5%
9%
5%
6%
7%
9%
3%
6%
8%
a
abefgi
a
m
7%
11%
12%
16%
7%
11%
7%
6%
9%
85%
15%
79%
21%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on demand' through your TV service? (READ EXPLANATION IF NECESSARY) (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
TOTAL 'YES'
842
81
132
85
63
69
65
68
42
91
744
98
605
237
533
309
34%
26%
40%
41%
36%
32%
28%
33%
40%
33%
35%
29%
44%
22%
35%
33%
af
aef
a
af
k
m
10%
16%
10%
7%
8%
8%
8%
5%
11%
88%
12%
72%
28%
63%
37%
No
1572
207
198
119
110
146
165
138
63
175
1337
235
754
817
966
606
64%
68%
60%
57%
63%
67%
71%
67%
59%
64%
63%
69%
55%
76%
64%
65%
c
c
bch
c
j
l
13%
13%
8%
7%
9%
11%
9%
4%
11%
85%
15%
48%
52%
61%
39%
Don't know
43
17
2
5
1
2
3
1
*
9
38
5
23
20
20
23
2%
6%
1%
2%
*%
1%
1%
*%
*%
3%
2%
1%
2%
2%
1%
2%
bdefgh
dgh
n
40%
5%
11%
2%
4%
8%
1%
1%
20%
89%
11%
53%
47%
46%
54%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Games console
437
238
198
118
108
176
35
49
53
44
109
114
143
83
97
366
38
21
12
18%
20%
15%
32%
25%
21%
4%
12%
19%
16%
24%
19%
20%
18%
15%
18%
18%
17%
18%
b
def
f
f
g
gi
n
55%
45%
27%
25%
40%
8%
11%
12%
10%
25%
26%
33%
19%
22%
84%
9%
5%
3%
Set top box (such as Sky+, Virgin
TiVo, YouView, Apple TV)
304
159
145
44
69
132
59
24
27
34
95
94
96
54
59
246
44
8
6
12%
14%
11%
12%
16%
15%
7%
6%
10%
12%
21%
15%
13%
12%
9%
12%
21%
7%
8%
f
f
f
g
g
ghi
n
n
qr
oqr
52%
48%
14%
23%
44%
19%
8%
9%
11%
31%
31%
31%
18%
19%
81%
15%
3%
2%
Laptop/ desktop PC
283
179
104
60
62
125
37
27
28
36
88
85
93
49
56
241
21
12
9
12%
15%
8%
16%
15%
15%
5%
6%
10%
13%
19%
14%
13%
11%
8%
12%
10%
10%
14%
b
f
f
f
g
g
ghi
n
n
63%
37%
21%
22%
44%
13%
10%
10%
13%
31%
30%
33%
17%
20%
85%
7%
4%
3%
USB device (such as Google
Chrome, Roku)
34
16
18
11
5
13
5
2
4
6
4
6
12
10
6
28
3
1
1
1%
1%
1%
3%
1%
2%
1%
1%
2%
2%
1%
1%
2%
2%
1%
1%
1%
1%
2%
f
g
48%
52%
32%
14%
39%
15%
7%
12%
17%
13%
17%
36%
29%
17%
83%
9%
4%
4%
ANY DEVICES CONNECTING TV
TO THE INTERNET
723
391
332
149
163
305
106
82
79
81
194
203
234
133
151
603
73
29
18
29%
33%
26%
41%
38%
36%
13%
19%
29%
30%
42%
33%
32%
29%
23%
29%
35%
24%
27%
b
f
f
f
g
g
ghi
n
n
n
q
oqr
54%
46%
21%
23%
42%
15%
11%
11%
11%
27%
28%
32%
18%
21%
83%
10%
4%
3%
None of these
1675
760
914
204
254
524
692
335
189
187
258
397
472
308
494
1400
136
91
48
68%
65%
71%
56%
59%
61%
85%
79%
69%
68%
56%
65%
65%
68%
75%
68%
65%
74%
71%
a
cde
hij
j
j
klm
op
45%
55%
12%
15%
31%
41%
20%
11%
11%
15%
24%
28%
18%
30%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Don't know
60
23
36
9
10
27
14
8
4
6
5
12
20
14
14
54
1
3
2
2%
2%
3%
3%
2%
3%
2%
2%
1%
2%
1%
2%
3%
3%
2%
3%
1%
3%
2%
f
p
39%
61%
16%
16%
45%
23%
13%
6%
9%
9%
21%
33%
23%
23%
90%
2%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Games console
437
28
78
57
43
38
34
28
23
38
384
52
315
121
267
170
18%
9%
23%
27%
25%
17%
14%
14%
22%
14%
18%
15%
23%
11%
18%
18%
afgi
aefgi
afgi
a
afgi
m
6%
18%
13%
10%
9%
8%
6%
5%
9%
88%
12%
72%
28%
61%
39%
Set top box (such as Sky+, Virgin TiVo,
YouView, Apple TV)
304
31
58
46
20
1
19
17
13
41
267
37
221
82
187
117
12%
10%
17%
22%
11%
1%
8%
8%
12%
15%
13%
11%
16%
8%
12%
12%
e
aefg
adefghi
e
e
e
e
efg
m
10%
19%
15%
7%
*%
6%
6%
4%
13%
88%
12%
73%
27%
62%
38%
Laptop/ desktop PC
283
36
63
36
28
6
19
10
8
35
246
38
213
70
164
119
12%
12%
19%
17%
16%
3%
8%
5%
8%
13%
12%
11%
15%
7%
11%
13%
eg
aefgh
efgh
efgh
e
e
eg
m
13%
22%
13%
10%
2%
7%
4%
3%
12%
87%
13%
75%
25%
58%
42%
USB device (such as Google Chrome,
Roku)
34
1
9
3
3
4
1
3
1
3
29
4
24
9
26
8
1%
*%
3%
1%
2%
2%
1%
2%
1%
1%
1%
1%
2%
1%
2%
1%
m
4%
27%
8%
9%
11%
3%
9%
3%
8%
87%
13%
72%
28%
77%
23%
ANY DEVICES CONNECTING TV TO
THE INTERNET
723
75
130
94
57
45
46
45
32
79
634
89
516
207
434
289
29%
25%
39%
45%
33%
21%
20%
22%
30%
29%
30%
26%
37%
19%
29%
31%
aefgi
adefghi
aefg
efg
f
m
10%
18%
13%
8%
6%
6%
6%
4%
11%
88%
12%
71%
29%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QH45). SHOWCARD have you or anyone in your household used any of these devices to connect your TV to the internet in the last 12 months? (MULTI CODE)
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
None of these
1675
212
200
111
113
168
182
155
71
188
1430
245
837
837
1058
617
68%
69%
60%
53%
65%
77%
78%
75%
67%
68%
67%
72%
61%
78%
70%
66%
bc
c
bcdhi
abcdhi
bcd
c
c
j
l
o
13%
12%
7%
7%
10%
11%
9%
4%
11%
85%
15%
50%
50%
63%
37%
Don't know
60
18
2
3
3
4
5
7
2
8
56
4
29
30
28
32
2%
6%
1%
2%
2%
2%
2%
4%
2%
3%
3%
1%
2%
3%
2%
3%
bcdefh
b
n
31%
4%
5%
4%
7%
9%
12%
4%
14%
93%
7%
49%
51%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3635
1761
1874
509
548
1136
1442
686
458
415
568
755
1077
783
1014
2186
481
480
488
Effective Weighted Sample
2466
1190
1276
352
377
790
991
488
286
279
391
508
727
548
721
1873
333
306
443
Total
2458
1175
1283
363
427
856
812
425
272
273
457
613
726
455
660
2056
210
123
68
48%
52%
15%
17%
35%
33%
17%
11%
11%
19%
25%
30%
19%
27%
84%
9%
5%
3%
Yes
288
163
125
48
50
128
61
21
25
20
100
110
89
49
38
256
16
11
4
12%
14%
10%
13%
12%
15%
8%
5%
9%
7%
22%
18%
12%
11%
6%
12%
8%
9%
7%
b
f
f
f
g
ghi
lmn
n
n
pr
57%
43%
17%
17%
45%
21%
7%
9%
7%
35%
38%
31%
17%
13%
89%
5%
4%
2%
No
2119
988
1131
309
364
714
732
395
243
247
350
492
628
389
607
1753
191
111
63
86%
84%
88%
85%
85%
83%
90%
93%
89%
90%
77%
80%
86%
85%
92%
85%
91%
90%
92%
a
cde
j
j
j
k
k
klm
o
o
o
47%
53%
15%
17%
34%
35%
19%
11%
12%
17%
23%
30%
18%
29%
83%
9%
5%
3%
Don't know
51
24
27
6
13
14
19
9
4
6
7
10
9
17
14
46
3
1
1
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
1%
4%
2%
2%
2%
1%
1%
kl
48%
52%
12%
25%
26%
37%
18%
9%
12%
14%
20%
18%
33%
28%
90%
6%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer, LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3635
238
238
237
246
244
248
250
247
238
2637
998
1706
1925
2323
1312
Effective Weighted Sample
2466
224
219
223
232
227
233
233
233
221
2051
441
1185
1379
1527
939
Total
2458
306
332
208
173
217
234
207
105
275
2120
338
1382
1074
1519
938
12%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
56%
44%
62%
38%
Yes
288
41
48
36
22
14
22
27
9
36
251
37
205
83
188
100
12%
14%
15%
17%
13%
7%
10%
13%
8%
13%
12%
11%
15%
8%
12%
11%
e
eh
efh
e
e
e
m
14%
17%
12%
8%
5%
8%
9%
3%
13%
87%
13%
71%
29%
65%
35%
No
2119
244
277
169
151
200
212
176
94
231
1820
299
1150
967
1301
818
86%
80%
84%
81%
87%
92%
90%
85%
90%
84%
86%
88%
83%
90%
86%
87%
a
abcgi
abci
abc
l
11%
13%
8%
7%
9%
10%
8%
4%
11%
86%
14%
54%
46%
61%
39%
Don't know
51
21
6
4
1
3
-
4
2
7
49
2
26
25
31
21
2%
7%
2%
2%
*%
1%
-%
2%
2%
3%
2%
1%
2%
2%
2%
2%
bcdefghi
f
f
f
f
df
k
40%
12%
7%
1%
5%
-%
7%
3%
14%
96%
4%
51%
49%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
368
204
164
58
62
146
102
26
31
34
119
126
118
71
52
241
42
51
34
Effective Weighted Sample
253
143
110
42
44
103
69
20
24
21
83
82
85
53
37
209
27
33
31
Total
288
163
125
48
50
128
61
21
25
20
100
110
89
49
38
256
16
11
4
57%
43%
**
**
45%
21%
**
**
**
35%
38%
31%
**
**
89%
**
**
**
Watching TV you've previously
recorded
173
91
82
**
**
88
33
**
**
**
63
65
50
**
**
153
**
**
**
60%
56%
65%
**
**
68%
54%
**
**
**
63%
58%
57%
**
**
60%
**
**
**
53%
47%
**
**
51%
19%
**
**
**
37%
37%
29%
**
**
88%
**
**
**
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5)
154
84
70
**
**
70
29
**
**
**
62
62
43
**
**
136
**
**
**
53%
51%
56%
**
**
54%
48%
**
**
**
61%
56%
49%
**
**
53%
**
**
**
54%
46%
**
**
45%
19%
**
**
**
40%
40%
28%
**
**
88%
**
**
**
Watching short video clips (e.g. on
YouTube or Dailymotion
85
56
29
**
**
41
11
**
**
**
33
29
28
**
**
80
**
**
**
30%
34%
23%
**
**
32%
19%
**
**
**
33%
26%
32%
**
**
31%
**
**
**
66%
34%
**
**
48%
13%
**
**
**
38%
34%
33%
**
**
93%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
368
204
164
58
62
146
102
26
31
34
119
126
118
71
52
241
42
51
34
Effective Weighted Sample
253
143
110
42
44
103
69
20
24
21
83
82
85
53
37
209
27
33
31
Total
288
163
125
48
50
128
61
21
25
20
100
110
89
49
38
256
16
11
4
57%
43%
**
**
45%
21%
**
**
**
35%
38%
31%
**
**
89%
**
**
**
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on Vimeo or South
Park Studios)
67
42
26
**
**
34
11
**
**
**
20
20
23
**
**
59
**
**
**
23%
26%
20%
**
**
26%
19%
**
**
**
20%
18%
26%
**
**
23%
**
**
**
62%
38%
**
**
50%
17%
**
**
**
29%
30%
34%
**
**
88%
**
**
**
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
62
42
20
**
**
32
10
**
**
**
20
26
15
**
**
54
**
**
**
21%
26%
16%
**
**
25%
17%
**
**
**
20%
24%
16%
**
**
21%
**
**
**
68%
32%
**
**
51%
17%
**
**
**
32%
42%
24%
**
**
87%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
368
204
164
58
62
146
102
26
31
34
119
126
118
71
52
241
42
51
34
Effective Weighted Sample
253
143
110
42
44
103
69
20
24
21
83
82
85
53
37
209
27
33
31
Total
288
163
125
48
50
128
61
21
25
20
100
110
89
49
38
256
16
11
4
57%
43%
**
**
45%
21%
**
**
**
35%
38%
31%
**
**
89%
**
**
**
Watching purchased TV
programmes/ films online or
downloads, either via pay per view
services (e.g. PlayStation Movies,
Blinkbox) or via a 'standalone'
subscription service (e.g. LoveFilm
Instant, Netflix)
51
26
25
**
**
24
6
**
**
**
18
16
15
**
**
44
**
**
**
18%
16%
20%
**
**
19%
10%
**
**
**
18%
14%
16%
**
**
17%
**
**
**
51%
49%
**
**
48%
12%
**
**
**
35%
31%
29%
**
**
86%
**
**
**
Applications that come with the TV
that allow you to play games
26
14
12
**
**
10
4
**
**
**
6
10
5
**
**
23
**
**
**
9%
9%
10%
**
**
8%
6%
**
**
**
6%
9%
5%
**
**
9%
**
**
**
54%
46%
**
**
38%
14%
**
**
**
24%
39%
18%
**
**
87%
**
**
**
Making voice calls using the internet
9
3
6
**
**
5
2
**
**
**
4
6
2
**
**
8
**
**
**
3%
2%
5%
**
**
4%
3%
**
**
**
4%
5%
3%
**
**
3%
**
**
**
35%
65%
**
**
53%
20%
**
**
**
48%
64%
27%
**
**
86%
**
**
**
None of these
46
31
15
**
**
13
18
**
**
**
14
13
20
**
**
40
**
**
**
16%
19%
12%
**
**
10%
30%
**
**
**
14%
12%
22%
**
**
15%
**
**
**
e
68%
32%
**
**
28%
40%
**
**
**
31%
29%
43%
**
**
86%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
368
204
164
58
62
146
102
26
31
34
119
126
118
71
52
241
42
51
34
Effective Weighted Sample
253
143
110
42
44
103
69
20
24
21
83
82
85
53
37
209
27
33
31
Total
288
163
125
48
50
128
61
21
25
20
100
110
89
49
38
256
16
11
4
57%
43%
**
**
45%
21%
**
**
**
35%
38%
31%
**
**
89%
**
**
**
Don't know
5
1
4
**
**
2
*
**
**
**
2
3
2
**
**
5
**
**
**
2%
1%
3%
**
**
2%
*%
**
**
**
2%
3%
2%
**
**
2%
**
**
**
20%
80%
**
**
45%
2%
**
**
**
34%
58%
36%
**
**
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
368
27
32
38
28
16
22
32
17
29
264
104
223
145
253
115
Effective Weighted Sample
253
26
30
36
27
15
21
30
16
27
212
45
160
106
166
87
Total
288
41
48
36
22
14
22
27
9
36
251
37
205
83
188
100
**
**
**
**
**
**
**
**
**
87%
13%
71%
29%
65%
35%
Watching TV you've previously recorded
173
**
**
**
**
**
**
**
**
**
147
26
123
50
115
58
60%
**
**
**
**
**
**
**
**
**
59%
70%
60%
60%
61%
58%
**
**
**
**
**
**
**
**
**
85%
15%
71%
29%
66%
34%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5)
154
**
**
**
**
**
**
**
**
**
132
22
110
44
100
53
53%
**
**
**
**
**
**
**
**
**
53%
58%
53%
53%
53%
53%
**
**
**
**
**
**
**
**
**
86%
14%
71%
29%
65%
35%
Watching short video clips (e.g. on
YouTube or Dailymotion
85
**
**
**
**
**
**
**
**
**
80
5
67
18
52
33
30%
**
**
**
**
**
**
**
**
**
32%
15%
33%
22%
28%
33%
k
**
**
**
**
**
**
**
**
**
94%
6%
79%
21%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
368
27
32
38
28
16
22
32
17
29
264
104
223
145
253
115
Effective Weighted Sample
253
26
30
36
27
15
21
30
16
27
212
45
160
106
166
87
Total
288
41
48
36
22
14
22
27
9
36
251
37
205
83
188
100
**
**
**
**
**
**
**
**
**
87%
13%
71%
29%
65%
35%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on Vimeo
or South Park Studios)
67
**
**
**
**
**
**
**
**
**
60
7
50
17
35
33
23%
**
**
**
**
**
**
**
**
**
24%
20%
24%
21%
18%
33%
n
**
**
**
**
**
**
**
**
**
89%
11%
74%
26%
51%
49%
Browse the internet - e.g. online shopping,
checking emails, social networking sites
62
**
**
**
**
**
**
**
**
**
53
9
48
14
38
24
21%
**
**
**
**
**
**
**
**
**
21%
23%
23%
17%
20%
24%
**
**
**
**
**
**
**
**
**
86%
14%
77%
23%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
368
27
32
38
28
16
22
32
17
29
264
104
223
145
253
115
Effective Weighted Sample
253
26
30
36
27
15
21
30
16
27
212
45
160
106
166
87
Total
288
41
48
36
22
14
22
27
9
36
251
37
205
83
188
100
**
**
**
**
**
**
**
**
**
87%
13%
71%
29%
65%
35%
Watching purchased TV programmes/
films online or downloads, either via pay
per view services (e.g. PlayStation
Movies, Blinkbox) or via a 'standalone'
subscription service (e.g. LoveFilm
Instant, Netflix)
51
**
**
**
**
**
**
**
**
**
46
5
35
16
25
26
18%
**
**
**
**
**
**
**
**
**
18%
13%
17%
20%
13%
26%
n
**
**
**
**
**
**
**
**
**
91%
9%
68%
32%
49%
51%
Applications that come with the TV that
allow you to play games
26
**
**
**
**
**
**
**
**
**
22
5
19
7
15
12
9%
**
**
**
**
**
**
**
**
**
9%
12%
9%
9%
8%
12%
**
**
**
**
**
**
**
**
**
83%
17%
72%
28%
55%
45%
Making voice calls using the internet
9
**
**
**
**
**
**
**
**
**
4
5
8
1
8
1
3%
**
**
**
**
**
**
**
**
**
1%
14%
4%
1%
4%
1%
j
**
**
**
**
**
**
**
**
**
41%
59%
89%
11%
89%
11%
None of these
46
**
**
**
**
**
**
**
**
**
42
4
28
18
30
16
16%
**
**
**
**
**
**
**
**
**
17%
10%
14%
22%
16%
16%
**
**
**
**
**
**
**
**
**
92%
8%
61%
39%
64%
36%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last month? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
368
27
32
38
28
16
22
32
17
29
264
104
223
145
253
115
Effective Weighted Sample
253
26
30
36
27
15
21
30
16
27
212
45
160
106
166
87
Total
288
41
48
36
22
14
22
27
9
36
251
37
205
83
188
100
**
**
**
**
**
**
**
**
**
87%
13%
71%
29%
65%
35%
Don't know
5
**
**
**
**
**
**
**
**
**
5
*
5
*
2
4
2%
**
**
**
**
**
**
**
**
**
2%
1%
2%
*%
1%
4%
**
**
**
**
**
**
**
**
**
91%
9%
96%
4%
33%
67%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
4OD, Demand 5, Sky On Demand)
1090
528
562
210
236
437
207
113
103
106
315
357
353
188
191
906
107
50
27
51%
51%
51%
56%
55%
54%
39%
38%
46%
42%
68%
59%
53%
50%
40%
51%
56%
50%
49%
f
f
f
ghi
lmn
n
n
48%
52%
19%
22%
40%
19%
10%
9%
10%
29%
33%
32%
17%
18%
83%
10%
5%
2%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on Vimeo or South
Park Studios)
331
193
139
78
90
124
39
27
24
37
90
104
101
60
67
286
22
15
9
16%
19%
13%
21%
21%
15%
7%
9%
11%
15%
19%
17%
15%
16%
14%
16%
11%
15%
16%
b
ef
ef
f
g
gh
p
58%
42%
24%
27%
37%
12%
8%
7%
11%
27%
31%
30%
18%
20%
86%
7%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching TV/ films online via a
'standalone' video subscription
service (e.g. Netflix or LoveFilm
Instant)
305
163
142
70
105
101
28
35
25
43
83
113
97
40
56
263
20
13
9
14%
16%
13%
19%
25%
13%
5%
12%
11%
17%
18%
19%
14%
11%
12%
15%
11%
13%
16%
ef
ef
f
gh
mn
p
53%
47%
23%
34%
33%
9%
12%
8%
14%
27%
37%
32%
13%
18%
86%
7%
4%
3%
Watching TV programmes/ films you
have paid for on online stores to
rent or keep permanently (e.g. via
iTunes, Google Play, Blinkbox)
158
80
78
36
43
68
11
8
12
17
50
60
49
31
19
138
11
5
4
7%
8%
7%
10%
10%
8%
2%
3%
5%
7%
11%
10%
7%
8%
4%
8%
6%
5%
7%
f
f
f
g
gh
n
n
n
50%
50%
23%
27%
43%
7%
5%
8%
11%
32%
38%
31%
19%
12%
87%
7%
3%
2%
None of these
951
450
501
147
164
335
305
171
113
134
137
215
291
175
267
800
78
46
26
45%
44%
45%
40%
38%
42%
58%
58%
50%
54%
30%
36%
43%
47%
55%
45%
41%
46%
47%
cde
j
j
j
k
k
klm
47%
53%
15%
17%
35%
32%
18%
12%
14%
14%
23%
31%
18%
28%
84%
8%
5%
3%
Don't know
17
9
9
3
3
6
5
3
*
3
-
4
7
5
2
17
-
1
*
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
-%
1%
1%
1%
*%
1%
-%
1%
*%
j
j
49%
51%
15%
19%
36%
30%
16%
1%
18%
-%
22%
39%
27%
12%
96%
-%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, 4OD,
Demand 5, Sky On Demand)
1090
108
177
125
76
65
85
103
45
122
962
128
742
348
696
394
51%
37%
60%
64%
51%
38%
46%
57%
55%
51%
52%
46%
55%
44%
53%
48%
aef
adefi
ae
aef
ae
ae
k
m
o
10%
16%
12%
7%
6%
8%
9%
4%
11%
88%
12%
68%
32%
64%
36%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on Vimeo
or South Park Studios)
331
49
59
36
31
15
14
24
16
43
288
43
240
91
197
135
16%
17%
20%
19%
20%
9%
7%
13%
19%
18%
16%
15%
18%
12%
15%
16%
ef
ef
ef
ef
ef
ef
m
15%
18%
11%
9%
4%
4%
7%
5%
13%
87%
13%
73%
27%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QH46). SHOWCARD Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anywhere, which of the following, if any, have
you personally ever used? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching TV/ films online via a
'standalone' video subscription service
(e.g. Netflix or LoveFilm Instant)
305
33
48
27
31
14
29
25
17
37
277
28
222
83
160
145
14%
12%
16%
14%
21%
8%
16%
14%
21%
16%
15%
10%
16%
11%
12%
17%
e
ae
e
ae
e
k
m
n
11%
16%
9%
10%
4%
10%
8%
6%
12%
91%
9%
73%
27%
52%
48%
Watching TV programmes/ films you have
paid for on online stores to rent or keep
permanently (e.g. via iTunes, Google
Play, Blinkbox)
158
20
45
12
11
7
10
8
7
18
146
12
118
40
91
67
7%
7%
15%
6%
8%
4%
5%
4%
9%
7%
8%
4%
9%
5%
7%
8%
acdefgi
k
m
13%
28%
8%
7%
4%
6%
5%
4%
11%
92%
8%
75%
25%
58%
42%
None of these
951
148
111
68
70
97
96
68
35
107
805
146
540
410
564
387
45%
51%
38%
35%
47%
58%
51%
38%
42%
45%
43%
52%
40%
52%
43%
47%
bcg
c
bcdghi
bcg
c
j
l
16%
12%
7%
7%
10%
10%
7%
4%
11%
85%
15%
57%
43%
59%
41%
Don't know
17
7
3
-
-
3
2
1
-
1
16
1
11
6
10
7
1%
3%
1%
-%
-%
2%
1%
1%
-%
*%
1%
*%
1%
1%
1%
1%
cdh
42%
17%
-%
-%
15%
10%
6%
-%
6%
93%
7%
66%
34%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
4OD, Demand 5, Sky On Demand)
750
351
399
154
168
290
138
82
68
79
221
246
238
132
133
619
77
31
22
35%
34%
36%
41%
39%
36%
26%
28%
30%
32%
48%
41%
36%
35%
28%
35%
41%
31%
40%
f
f
f
ghi
n
n
n
oq
q
47%
53%
20%
22%
39%
18%
11%
9%
11%
29%
33%
32%
18%
18%
83%
10%
4%
3%
Watching TV/ films online via a
'standalone' video subscription
service (e.g. Netflix or LoveFilm
Instant)
178
98
80
36
72
55
16
22
17
24
51
67
48
20
42
159
8
6
5
8%
10%
7%
10%
17%
7%
3%
8%
8%
10%
11%
11%
7%
5%
9%
9%
4%
6%
9%
f
cef
f
lm
m
p
p
55%
45%
20%
40%
31%
9%
12%
10%
14%
29%
38%
27%
11%
24%
89%
4%
3%
3%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on official
YouTube channels such as Channel
4 or Jamie Oliver's Foodtube) or on
other sites (e.g. on Vimeo or South
Park Studios)
159
95
64
39
40
55
25
15
14
17
41
48
44
28
38
142
6
6
5
7%
9%
6%
10%
9%
7%
5%
5%
6%
7%
9%
8%
7%
8%
8%
8%
3%
6%
10%
b
ef
f
g
p
p
60%
40%
24%
25%
35%
15%
9%
9%
11%
26%
30%
28%
18%
24%
89%
4%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2976
1440
1536
523
538
1047
868
433
342
378
569
714
952
621
684
1802
415
369
390
Effective Weighted Sample
2042
988
1055
361
370
731
603
314
219
250
395
484
654
435
498
1555
296
236
355
Total
2133
1029
1104
373
426
805
528
296
225
250
464
601
670
375
483
1787
189
101
56
48%
52%
17%
20%
38%
25%
14%
11%
12%
22%
28%
31%
18%
23%
84%
9%
5%
3%
Watching TV programmes/ films you
have paid for on online stores to
rent or keep permanently (e.g. via
iTunes, Google Play, Blinkbox)
50
22
28
8
17
20
5
4
3
2
17
20
16
9
5
45
3
1
1
2%
2%
3%
2%
4%
3%
1%
1%
1%
1%
4%
3%
2%
2%
1%
3%
2%
1%
2%
f
f
i
n
44%
56%
17%
34%
40%
9%
8%
5%
4%
34%
40%
33%
17%
10%
89%
7%
2%
2%
None of these
301
154
148
44
52
139
66
27
31
22
86
94
105
51
52
249
30
17
5
14%
15%
13%
12%
12%
17%
13%
9%
14%
9%
19%
16%
16%
13%
11%
14%
16%
17%
9%
cdf
gi
n
n
r
r
r
51%
49%
15%
17%
46%
22%
9%
10%
7%
28%
31%
35%
17%
17%
83%
10%
6%
2%
Don't know
5
1
4
*
2
2
*
*
-
-
1
3
2
-
-
3
1
1
-
*%
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
1%
1%
-%
o
15%
85%
5%
40%
50%
5%
10%
-%
-%
21%
52%
48%
-%
-%
59%
20%
21%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, 4OD,
Demand 5, Sky On Demand)
750
59
130
86
62
44
61
66
25
86
667
83
519
231
474
276
35%
20%
44%
44%
41%
26%
33%
36%
31%
36%
36%
30%
39%
29%
36%
33%
aefh
aefh
aeh
a
ae
a
a
k
m
8%
17%
12%
8%
6%
8%
9%
3%
11%
89%
11%
69%
31%
63%
37%
Watching TV/ films online via a
'standalone' video subscription service
(e.g. Netflix or LoveFilm Instant)
178
22
28
19
22
6
16
11
8
26
163
16
132
46
90
88
8%
8%
9%
10%
15%
3%
9%
6%
10%
11%
9%
6%
10%
6%
7%
11%
e
e
aeg
e
e
e
k
m
n
12%
16%
11%
12%
3%
9%
6%
4%
15%
91%
9%
74%
26%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on official YouTube channels
such as Channel 4 or Jamie Oliver's
Foodtube) or on other sites (e.g. on Vimeo
or South Park Studios)
159
24
28
19
20
3
8
12
5
23
141
18
115
44
101
58
7%
8%
10%
10%
13%
2%
4%
7%
6%
10%
8%
7%
9%
6%
8%
7%
e
e
e
efgh
e
e
e
m
15%
18%
12%
12%
2%
5%
7%
3%
14%
88%
12%
72%
28%
64%
36%
Watching TV programmes/ films you have
paid for on online stores to rent or keep
permanently (e.g. via iTunes, Google
Play, Blinkbox)
50
8
11
4
6
3
3
2
2
6
49
1
34
17
26
24
2%
3%
4%
2%
4%
2%
1%
1%
2%
2%
3%
1%
2%
2%
2%
3%
k
17%
22%
7%
13%
6%
5%
4%
3%
11%
97%
3%
67%
33%
52%
48%
None of these
301
48
36
34
10
22
16
37
17
29
263
38
196
106
197
105
14%
17%
12%
17%
7%
13%
8%
21%
21%
12%
14%
14%
15%
13%
15%
13%
df
df
d
bdfi
bdfi
16%
12%
11%
3%
7%
5%
12%
6%
10%
87%
13%
65%
35%
65%
35%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QH47). And which, if any, of these have you used in the last week? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2976
219
203
218
203
181
190
211
182
195
2178
798
1638
1336
1902
1074
Effective Weighted Sample
2042
207
187
206
192
169
179
197
172
182
1710
355
1140
970
1258
785
Total
2133
290
296
196
150
169
186
180
82
239
1852
281
1347
784
1303
830
14%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
63%
37%
61%
39%
Don't know
5
-
-
-
-
-
2
-
*
-
4
*
3
2
4
1
*%
-%
-%
-%
-%
-%
1%
-%
1%
-%
*%
*%
*%
*%
*%
*%
-%
-%
-%
-%
-%
50%
-%
10%
-%
92%
8%
68%
32%
85%
15%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18A (QH64A). Which of these TV channels can you receive on your television - RTÉ1?
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Yes
47
23
24
**
**
18
14
**
**
**
**
**
13
**
13
-
-
-
47
69%
70%
68%
**
**
76%
67%
**
**
**
**
**
69%
**
64%
-%
-%
-%
69%
49%
51%
**
**
38%
29%
**
**
**
**
**
28%
**
28%
-%
-%
-%
100%
No
15
7
9
**
**
4
6
**
**
**
**
**
4
**
6
-
-
-
15
23%
20%
25%
**
**
18%
29%
**
**
**
**
**
22%
**
29%
-%
-%
-%
23%
e
43%
57%
**
**
27%
38%
**
**
**
**
**
27%
**
40%
-%
-%
-%
100%
Don't know
6
3
2
**
**
1
1
**
**
**
**
**
2
**
1
-
-
-
6
8%
10%
7%
**
**
6%
4%
**
**
**
**
**
10%
**
7%
-%
-%
-%
8%
58%
42%
**
**
24%
14%
**
**
**
**
**
33%
**
26%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18A (QH64A). Which of these TV channels can you receive on your television - RTÉ1?
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Yes
47
-
-
-
-
-
-
-
-
-
29
18
25
22
27
20
69%
-%
-%
-%
-%
-%
-%
-%
-%
-%
69%
70%
70%
68%
69%
70%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
52%
47%
58%
42%
No
15
-
-
-
-
-
-
-
-
-
9
7
7
8
10
6
23%
-%
-%
-%
-%
-%
-%
-%
-%
-%
20%
27%
20%
25%
25%
19%
-%
-%
-%
-%
-%
-%
-%
-%
-%
55%
45%
45%
55%
64%
36%
Don't know
6
-
-
-
-
-
-
-
-
-
5
1
4
2
2
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
4%
10%
6%
6%
11%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
83%
17%
63%
37%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18B (QH64B). Which of these TV channels can you receive on your television - RTÉ2?
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Yes
46
23
23
**
**
18
13
**
**
**
**
**
13
**
13
-
-
-
46
68%
69%
66%
**
**
76%
66%
**
**
**
**
**
67%
**
61%
-%
-%
-%
68%
49%
51%
**
**
38%
29%
**
**
**
**
**
28%
**
27%
-%
-%
-%
100%
No
16
7
9
**
**
4
6
**
**
**
**
**
4
**
6
-
-
-
16
23%
21%
26%
**
**
19%
28%
**
**
**
**
**
22%
**
30%
-%
-%
-%
23%
43%
57%
**
**
28%
36%
**
**
**
**
**
27%
**
40%
-%
-%
-%
100%
Don't know
6
3
3
**
**
1
1
**
**
**
**
**
2
**
2
-
-
-
6
9%
10%
8%
**
**
6%
5%
**
**
**
**
**
11%
**
9%
-%
-%
-%
9%
54%
46%
**
**
21%
17%
**
**
**
**
**
32%
**
31%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18B (QH64B). Which of these TV channels can you receive on your television - RTÉ2?
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Yes
46
-
-
-
-
-
-
-
-
-
28
18
24
22
26
20
68%
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
69%
69%
66%
67%
69%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
52%
47%
57%
43%
No
16
-
-
-
-
-
-
-
-
-
9
7
7
9
10
6
23%
-%
-%
-%
-%
-%
-%
-%
-%
-%
21%
27%
21%
26%
25%
20%
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
46%
54%
63%
37%
Don't know
6
-
-
-
-
-
-
-
-
-
5
1
4
3
3
3
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
13%
4%
11%
8%
8%
11%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
85%
15%
59%
41%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18C (QH64C). Which of these TV channels can you receive on your television - TV3?
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Yes
32
17
15
**
**
13
9
**
**
**
**
**
9
**
9
-
-
-
32
47%
51%
43%
**
**
57%
45%
**
**
**
**
**
45%
**
44%
-%
-%
-%
47%
f
52%
48%
**
**
42%
29%
**
**
**
**
**
27%
**
28%
-%
-%
-%
100%
No
24
11
13
**
**
7
8
**
**
**
**
**
6
**
8
-
-
-
24
35%
32%
38%
**
**
29%
39%
**
**
**
**
**
33%
**
40%
-%
-%
-%
35%
44%
56%
**
**
29%
33%
**
**
**
**
**
26%
**
35%
-%
-%
-%
100%
Don't know
12
5
7
**
**
3
3
**
**
**
**
**
4
**
3
-
-
-
12
18%
17%
19%
**
**
13%
15%
**
**
**
**
**
22%
**
16%
-%
-%
-%
18%
45%
55%
**
**
26%
26%
**
**
**
**
**
35%
**
27%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18C (QH64C). Which of these TV channels can you receive on your television - TV3?
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Yes
32
-
-
-
-
-
-
-
-
-
18
15
16
16
18
14
47%
-%
-%
-%
-%
-%
-%
-%
-%
-%
41%
57%
47%
47%
47%
48%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
55%
45%
51%
49%
57%
43%
No
24
-
-
-
-
-
-
-
-
-
15
9
11
13
14
10
35%
-%
-%
-%
-%
-%
-%
-%
-%
-%
36%
33%
32%
38%
36%
33%
-%
-%
-%
-%
-%
-%
-%
-%
-%
64%
36%
48%
52%
60%
40%
Don't know
12
-
-
-
-
-
-
-
-
-
10
2
7
5
7
5
18%
-%
-%
-%
-%
-%
-%
-%
-%
-%
23%
10%
21%
14%
17%
19%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
80%
20%
60%
39%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18D (QH64D). Which of these TV channels can you receive on your television - TG4?
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Yes
36
19
17
**
**
15
10
**
**
**
**
**
10
**
10
-
-
-
36
52%
57%
49%
**
**
64%
49%
**
**
**
**
**
51%
**
49%
-%
-%
-%
52%
f
52%
48%
**
**
42%
28%
**
**
**
**
**
27%
**
29%
-%
-%
-%
100%
No
22
9
12
**
**
6
8
**
**
**
**
**
6
**
7
-
-
-
22
32%
29%
34%
**
**
24%
38%
**
**
**
**
**
29%
**
35%
-%
-%
-%
32%
e
44%
56%
**
**
26%
35%
**
**
**
**
**
26%
**
34%
-%
-%
-%
100%
Don't know
11
5
6
**
**
3
3
**
**
**
**
**
4
**
3
-
-
-
11
16%
14%
17%
**
**
11%
13%
**
**
**
**
**
20%
**
16%
-%
-%
-%
16%
44%
56%
**
**
24%
24%
**
**
**
**
**
35%
**
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18D (QH64D). Which of these TV channels can you receive on your television - TG4?
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Yes
36
-
-
-
-
-
-
-
-
-
21
15
19
16
21
15
52%
-%
-%
-%
-%
-%
-%
-%
-%
-%
49%
58%
55%
50%
52%
53%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
41%
54%
46%
57%
43%
No
22
-
-
-
-
-
-
-
-
-
13
8
9
12
13
8
32%
-%
-%
-%
-%
-%
-%
-%
-%
-%
31%
33%
26%
38%
34%
29%
l
-%
-%
-%
-%
-%
-%
-%
-%
-%
61%
39%
42%
57%
62%
38%
Don't know
11
-
-
-
-
-
-
-
-
-
8
2
7
4
6
5
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
20%
9%
19%
13%
14%
18%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
78%
22%
60%
38%
51%
49%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Every day
5
3
2
**
**
2
2
**
**
**
**
**
1
**
2
-
-
-
5
8%
9%
6%
**
**
7%
10%
**
**
**
**
**
5%
**
8%
-%
-%
-%
8%
57%
43%
**
**
32%
40%
**
**
**
**
**
19%
**
31%
-%
-%
-%
100%
At least weekly
11
6
5
**
**
4
4
**
**
**
**
**
3
**
3
-
-
-
11
16%
19%
14%
**
**
19%
18%
**
**
**
**
**
16%
**
16%
-%
-%
-%
16%
55%
45%
**
**
40%
34%
**
**
**
**
**
28%
**
29%
-%
-%
-%
100%
At least monthly
8
4
3
**
**
3
2
**
**
**
**
**
2
**
2
-
-
-
8
11%
13%
10%
**
**
14%
10%
**
**
**
**
**
9%
**
12%
-%
-%
-%
11%
56%
44%
**
**
42%
26%
**
**
**
**
**
22%
**
32%
-%
-%
-%
100%
Less often than monthly
12
5
7
**
**
5
4
**
**
**
**
**
3
**
3
-
-
-
12
17%
14%
20%
**
**
22%
18%
**
**
**
**
**
16%
**
12%
-%
-%
-%
17%
39%
61%
**
**
44%
31%
**
**
**
**
**
26%
**
23%
-%
-%
-%
100%
EVER WATCH
35
18
18
**
**
14
11
**
**
**
**
**
9
**
10
-
-
-
35
52%
54%
49%
**
**
62%
56%
**
**
**
**
**
46%
**
47%
-%
-%
-%
52%
50%
50%
**
**
41%
32%
**
**
**
**
**
25%
**
28%
-%
-%
-%
100%
Never
11
5
6
**
**
3
2
**
**
**
**
**
4
**
3
-
-
-
11
16%
15%
17%
**
**
15%
8%
**
**
**
**
**
21%
**
16%
-%
-%
-%
16%
45%
55%
**
**
32%
15%
**
**
**
**
**
36%
**
30%
-%
-%
-%
100%
Don't know
1
*
1
**
**
-
1
**
**
**
**
**
*
**
*
-
-
-
1
1%
1%
2%
**
**
-%
3%
**
**
**
**
**
2%
**
1%
-%
-%
-%
1%
e
23%
77%
**
**
-%
65%
**
**
**
**
**
35%
**
16%
-%
-%
-%
100%
DON'T RECEIVE THIS CHANNEL
21
10
11
**
**
6
7
**
**
**
**
**
6
**
8
-
-
-
21
31%
30%
32%
**
**
24%
33%
**
**
**
**
**
31%
**
36%
-%
-%
-%
31%
47%
53%
**
**
26%
32%
**
**
**
**
**
28%
**
36%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Every day
5
-
-
-
-
-
-
-
-
-
3
2
3
2
2
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
6%
9%
8%
7%
6%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
54%
46%
57%
43%
45%
55%
At least weekly
11
-
-
-
-
-
-
-
-
-
5
6
6
5
6
5
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
24%
16%
16%
15%
18%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
44%
56%
50%
49%
54%
46%
At least monthly
8
-
-
-
-
-
-
-
-
-
5
3
3
4
4
4
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
11%
9%
13%
9%
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
43%
57%
48%
52%
Less often than monthly
12
-
-
-
-
-
-
-
-
-
8
3
6
5
8
4
17%
-%
-%
-%
-%
-%
-%
-%
-%
-%
20%
12%
18%
15%
19%
14%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
54%
44%
65%
35%
EVER WATCH
35
-
-
-
-
-
-
-
-
-
21
15
18
17
20
16
52%
-%
-%
-%
-%
-%
-%
-%
-%
-%
49%
57%
51%
52%
50%
55%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
41%
51%
48%
55%
45%
Never
11
-
-
-
-
-
-
-
-
-
8
3
6
5
7
4
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
18%
11%
17%
15%
18%
13%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
55%
45%
64%
36%
Don't know
1
-
-
-
-
-
-
-
-
-
1
*
1
*
1
*
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
1%
2%
1%
2%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
72%
28%
63%
37%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19A (QH65A). How frequently, if at all, do you watch each of these channels - RTÉ1? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
DON'T RECEIVE THIS CHANNEL
21
-
-
-
-
-
-
-
-
-
13
8
11
11
12
9
31%
-%
-%
-%
-%
-%
-%
-%
-%
-%
31%
30%
30%
32%
31%
30%
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
50%
50%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Every day
3
2
2
**
**
1
2
**
**
**
**
**
*
**
1
-
-
-
3
5%
6%
4%
**
**
4%
8%
**
**
**
**
**
2%
**
7%
-%
-%
-%
5%
55%
45%
**
**
26%
48%
**
**
**
**
**
12%
**
40%
-%
-%
-%
100%
At least weekly
11
6
5
**
**
5
3
**
**
**
**
**
3
**
3
-
-
-
11
16%
20%
13%
**
**
20%
17%
**
**
**
**
**
17%
**
15%
-%
-%
-%
16%
58%
42%
**
**
41%
30%
**
**
**
**
**
28%
**
28%
-%
-%
-%
100%
At least monthly
8
5
3
**
**
3
2
**
**
**
**
**
2
**
2
-
-
-
8
12%
15%
9%
**
**
15%
10%
**
**
**
**
**
11%
**
10%
-%
-%
-%
12%
b
62%
38%
**
**
42%
26%
**
**
**
**
**
26%
**
25%
-%
-%
-%
100%
Less often than monthly
11
4
7
**
**
5
4
**
**
**
**
**
3
**
2
-
-
-
11
15%
12%
19%
**
**
21%
18%
**
**
**
**
**
14%
**
12%
-%
-%
-%
15%
a
36%
64%
**
**
47%
35%
**
**
**
**
**
25%
**
23%
-%
-%
-%
100%
EVER WATCH
33
17
16
**
**
14
11
**
**
**
**
**
8
**
9
-
-
-
33
49%
53%
46%
**
**
60%
53%
**
**
**
**
**
44%
**
43%
-%
-%
-%
49%
52%
48%
**
**
42%
32%
**
**
**
**
**
25%
**
27%
-%
-%
-%
100%
Never
12
5
6
**
**
4
2
**
**
**
**
**
4
**
3
-
-
-
12
17%
16%
18%
**
**
15%
11%
**
**
**
**
**
21%
**
17%
-%
-%
-%
17%
45%
55%
**
**
31%
18%
**
**
**
**
**
34%
**
30%
-%
-%
-%
100%
Don't know
1
*
1
**
**
*
1
**
**
**
**
**
*
**
*
-
-
-
1
1%
*%
3%
**
**
*%
2%
**
**
**
**
**
2%
**
1%
-%
-%
-%
1%
a
8%
92%
**
**
12%
52%
**
**
**
**
**
37%
**
17%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
DON'T RECEIVE THIS CHANNEL
22
10
12
**
**
6
7
**
**
**
**
**
6
**
8
-
-
-
22
32%
31%
34%
**
**
24%
34%
**
**
**
**
**
33%
**
39%
-%
-%
-%
32%
46%
54%
**
**
26%
31%
**
**
**
**
**
28%
**
37%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Every day
3
-
-
-
-
-
-
-
-
-
1
2
1
2
2
2
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
3%
8%
4%
6%
5%
6%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
42%
58%
42%
58%
54%
46%
At least weekly
11
-
-
-
-
-
-
-
-
-
5
6
6
5
6
6
16%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
24%
17%
16%
14%
20%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
46%
54%
54%
46%
49%
51%
At least monthly
8
-
-
-
-
-
-
-
-
-
5
3
4
4
4
4
12%
-%
-%
-%
-%
-%
-%
-%
-%
-%
12%
12%
11%
13%
11%
13%
-%
-%
-%
-%
-%
-%
-%
-%
-%
61%
39%
48%
51%
53%
47%
Less often than monthly
11
-
-
-
-
-
-
-
-
-
8
3
6
5
7
4
15%
-%
-%
-%
-%
-%
-%
-%
-%
-%
18%
11%
17%
14%
17%
14%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
56%
43%
63%
37%
EVER WATCH
33
-
-
-
-
-
-
-
-
-
19
14
17
16
18
15
49%
-%
-%
-%
-%
-%
-%
-%
-%
-%
45%
55%
49%
48%
47%
52%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
58%
42%
52%
47%
55%
45%
Never
12
-
-
-
-
-
-
-
-
-
8
3
6
5
7
4
17%
-%
-%
-%
-%
-%
-%
-%
-%
-%
20%
12%
18%
17%
19%
15%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
73%
27%
53%
47%
63%
37%
Don't know
1
-
-
-
-
-
-
-
-
-
1
*
1
*
1
*
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
2%
2%
1%
2%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
41%
61%
39%
65%
35%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19B (QH65B). How frequently, if at all, do you watch each of these channels - RTÉ2? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
DON'T RECEIVE THIS CHANNEL
22
-
-
-
-
-
-
-
-
-
14
8
11
11
13
9
32%
-%
-%
-%
-%
-%
-%
-%
-%
-%
33%
31%
31%
34%
33%
31%
-%
-%
-%
-%
-%
-%
-%
-%
-%
64%
36%
50%
50%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Every day
2
1
1
**
**
*
1
**
**
**
**
**
*
**
1
-
-
-
2
3%
4%
2%
**
**
1%
4%
**
**
**
**
**
3%
**
2%
-%
-%
-%
3%
60%
40%
**
**
17%
42%
**
**
**
**
**
25%
**
26%
-%
-%
-%
100%
At least weekly
6
4
2
**
**
3
1
**
**
**
**
**
2
**
2
-
-
-
6
9%
12%
6%
**
**
13%
7%
**
**
**
**
**
9%
**
10%
-%
-%
-%
9%
b
64%
36%
**
**
51%
25%
**
**
**
**
**
29%
**
34%
-%
-%
-%
100%
At least monthly
6
3
3
**
**
3
1
**
**
**
**
**
1
**
2
-
-
-
6
8%
9%
8%
**
**
12%
7%
**
**
**
**
**
6%
**
8%
-%
-%
-%
8%
50%
50%
**
**
47%
24%
**
**
**
**
**
18%
**
30%
-%
-%
-%
100%
Less often than monthly
7
4
3
**
**
3
3
**
**
**
**
**
2
**
1
-
-
-
7
11%
11%
10%
**
**
14%
13%
**
**
**
**
**
8%
**
6%
-%
-%
-%
11%
52%
48%
**
**
46%
37%
**
**
**
**
**
22%
**
19%
-%
-%
-%
100%
EVER WATCH
21
12
9
**
**
9
6
**
**
**
**
**
5
**
6
-
-
-
21
31%
35%
26%
**
**
40%
32%
**
**
**
**
**
26%
**
27%
-%
-%
-%
31%
b
55%
45%
**
**
45%
31%
**
**
**
**
**
23%
**
27%
-%
-%
-%
100%
Never
10
5
6
**
**
4
2
**
**
**
**
**
3
**
3
-
-
-
10
15%
14%
16%
**
**
16%
11%
**
**
**
**
**
17%
**
15%
-%
-%
-%
15%
46%
54%
**
**
36%
22%
**
**
**
**
**
32%
**
31%
-%
-%
-%
100%
Don't know
1
1
1
**
**
*
1
**
**
**
**
**
*
**
*
-
-
-
1
2%
2%
2%
**
**
2%
2%
**
**
**
**
**
2%
**
2%
-%
-%
-%
2%
47%
53%
**
**
39%
45%
**
**
**
**
**
36%
**
33%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
DON'T RECEIVE THIS CHANNEL
36
16
20
**
**
10
11
**
**
**
**
**
10
**
12
-
-
-
36
53%
49%
57%
**
**
43%
55%
**
**
**
**
**
55%
**
56%
-%
-%
-%
53%
e
44%
56%
**
**
28%
31%
**
**
**
**
**
29%
**
32%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Every day
2
-
-
-
-
-
-
-
-
-
*
2
1
1
1
1
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
6%
3%
3%
3%
2%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
21%
79%
55%
45%
65%
35%
At least weekly
6
-
-
-
-
-
-
-
-
-
3
3
3
3
3
3
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
6%
13%
8%
9%
7%
11%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
46%
54%
48%
52%
46%
54%
At least monthly
6
-
-
-
-
-
-
-
-
-
2
4
3
3
2
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
16%
8%
9%
6%
12%
j
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
28%
72%
46%
52%
39%
61%
Less often than monthly
7
-
-
-
-
-
-
-
-
-
5
3
4
4
4
3
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
10%
10%
11%
11%
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
64%
36%
51%
49%
59%
41%
EVER WATCH
21
-
-
-
-
-
-
-
-
-
9
12
10
11
11
10
31%
-%
-%
-%
-%
-%
-%
-%
-%
-%
22%
45%
29%
32%
27%
36%
j
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
45%
55%
49%
50%
51%
49%
Never
10
-
-
-
-
-
-
-
-
-
8
2
6
5
7
3
15%
-%
-%
-%
-%
-%
-%
-%
-%
-%
18%
10%
16%
14%
18%
11%
k
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
55%
45%
69%
31%
Don't know
1
-
-
-
-
-
-
-
-
-
1
1
1
1
1
*
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
1%
2%
2%
2%
2%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
46%
54%
55%
45%
70%
30%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19C (QH65C). How frequently, if at all, do you watch each of these channels - TV3? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
DON'T RECEIVE THIS CHANNEL
36
-
-
-
-
-
-
-
-
-
25
11
19
17
21
15
53%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
43%
53%
53%
53%
52%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
69%
31%
52%
48%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
Every day
2
1
1
**
**
*
1
**
**
**
**
**
*
**
1
-
-
-
2
3%
4%
3%
**
**
1%
5%
**
**
**
**
**
2%
**
4%
-%
-%
-%
3%
58%
42%
**
**
15%
45%
**
**
**
**
**
18%
**
34%
-%
-%
-%
100%
At least weekly
5
3
2
**
**
2
1
**
**
**
**
**
2
**
2
-
-
-
5
8%
10%
5%
**
**
9%
7%
**
**
**
**
**
9%
**
7%
-%
-%
-%
8%
63%
37%
**
**
43%
28%
**
**
**
**
**
32%
**
29%
-%
-%
-%
100%
At least monthly
6
4
2
**
**
3
1
**
**
**
**
**
1
**
2
-
-
-
6
8%
11%
6%
**
**
13%
4%
**
**
**
**
**
5%
**
9%
-%
-%
-%
8%
f
63%
37%
**
**
54%
16%
**
**
**
**
**
15%
**
32%
-%
-%
-%
100%
Less often than monthly
9
4
5
**
**
5
3
**
**
**
**
**
3
**
2
-
-
-
9
14%
13%
14%
**
**
20%
15%
**
**
**
**
**
15%
**
9%
-%
-%
-%
14%
47%
53%
**
**
51%
32%
**
**
**
**
**
30%
**
19%
-%
-%
-%
100%
EVER WATCH
22
12
10
**
**
10
6
**
**
**
**
**
6
**
6
-
-
-
22
33%
38%
28%
**
**
44%
32%
**
**
**
**
**
30%
**
28%
-%
-%
-%
33%
b
f
56%
44%
**
**
46%
29%
**
**
**
**
**
26%
**
26%
-%
-%
-%
100%
Never
12
5
7
**
**
4
3
**
**
**
**
**
4
**
4
-
-
-
12
17%
16%
19%
**
**
18%
14%
**
**
**
**
**
19%
**
19%
-%
-%
-%
17%
45%
55%
**
**
36%
24%
**
**
**
**
**
30%
**
33%
-%
-%
-%
100%
Don't know
1
1
1
**
**
*
1
**
**
**
**
**
*
**
*
-
-
-
1
2%
2%
2%
**
**
2%
4%
**
**
**
**
**
2%
**
2%
-%
-%
-%
2%
53%
47%
**
**
30%
57%
**
**
**
**
**
28%
**
25%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
488
244
244
89
77
157
165
85
69
57
48
94
139
97
158
-
-
-
488
Effective Weighted Sample
443
222
222
82
71
143
150
79
63
52
44
87
127
88
144
-
-
-
443
Total
68
33
35
13
11
23
20
12
9
8
6
13
19
16
21
-
-
-
68
48%
52%
**
**
34%
30%
**
**
**
**
**
28%
**
31%
-%
-%
-%
100%
DON'T RECEIVE THIS CHANNEL
32
14
18
**
**
8
10
**
**
**
**
**
9
**
11
-
-
-
32
48%
43%
51%
**
**
36%
51%
**
**
**
**
**
49%
**
51%
-%
-%
-%
48%
e
44%
56%
**
**
26%
32%
**
**
**
**
**
29%
**
33%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
Every day
2
-
-
-
-
-
-
-
-
-
1
2
1
1
1
1
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
6%
3%
4%
4%
3%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
33%
67%
49%
51%
62%
38%
At least weekly
5
-
-
-
-
-
-
-
-
-
2
3
3
3
3
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
5%
11%
8%
8%
7%
9%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
44%
56%
52%
48%
51%
49%
At least monthly
6
-
-
-
-
-
-
-
-
-
2
4
4
2
3
3
8%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
15%
10%
7%
7%
11%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
31%
69%
61%
39%
45%
55%
Less often than monthly
9
-
-
-
-
-
-
-
-
-
6
3
5
4
5
4
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
15%
12%
15%
13%
13%
14%
-%
-%
-%
-%
-%
-%
-%
-%
-%
68%
32%
55%
45%
57%
43%
EVER WATCH
22
-
-
-
-
-
-
-
-
-
11
11
12
10
12
11
33%
-%
-%
-%
-%
-%
-%
-%
-%
-%
26%
44%
35%
31%
30%
37%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
49%
51%
55%
45%
53%
47%
Never
12
-
-
-
-
-
-
-
-
-
9
3
6
6
8
4
17%
-%
-%
-%
-%
-%
-%
-%
-%
-%
21%
11%
18%
17%
19%
15%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
76%
24%
53%
47%
64%
36%
Don't know
1
-
-
-
-
-
-
-
-
-
1
1
1
1
1
*
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
2%
2%
2%
3%
1%
-%
-%
-%
-%
-%
-%
-%
-%
-%
59%
41%
49%
51%
77%
23%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19D (QH65D). How frequently, if at all, do you watch each of these channels - TG4? (SINGLE CODE)
Base : All respondents in Northern Ireland with a TV in the household
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
488
-
-
-
-
-
-
-
-
-
240
248
248
238
290
198
Effective Weighted Sample
443
-
-
-
-
-
-
-
-
-
233
241
225
216
261
182
Total
68
-
-
-
-
-
-
-
-
-
43
26
35
33
39
29
-%
-%
-%
-%
-%
-%
-%
-%
-%
62%
38%
51%
48%
58%
42%
DON'T RECEIVE THIS CHANNEL
32
-
-
-
-
-
-
-
-
-
22
11
16
17
19
14
48%
-%
-%
-%
-%
-%
-%
-%
-%
-%
51%
42%
45%
50%
48%
47%
-%
-%
-%
-%
-%
-%
-%
-%
-%
67%
33%
48%
51%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Landline phone
2130
1012
1117
280
321
759
769
312
220
239
438
597
647
388
493
1790
184
98
58
84%
83%
85%
74%
72%
86%
92%
69%
79%
87%
93%
94%
86%
84%
72%
84%
83%
78%
83%
cd
cde
g
gh
ghi
lmn
n
n
q
48%
52%
13%
15%
36%
36%
15%
10%
11%
21%
28%
30%
18%
23%
84%
9%
5%
3%
Mobile phone
2366
1137
1229
380
443
864
679
390
255
266
465
612
721
431
596
1985
199
116
66
93%
93%
93%
100%
99%
98%
82%
86%
92%
96%
99%
96%
96%
93%
88%
94%
90%
92%
94%
ef
f
f
g
gh
ghi
mn
mn
n
p
p
48%
52%
16%
19%
37%
29%
16%
11%
11%
20%
26%
30%
18%
25%
84%
8%
5%
3%
Fixed broadband internet access
1850
907
943
296
348
715
491
216
188
219
435
559
592
327
369
1554
161
86
49
73%
75%
71%
78%
78%
81%
59%
48%
68%
79%
93%
88%
79%
70%
54%
73%
73%
69%
70%
f
f
f
g
gh
ghi
lmn
mn
n
49%
51%
16%
19%
39%
27%
12%
10%
12%
24%
30%
32%
18%
20%
84%
9%
5%
3%
Mobile broadband internet access
207
101
106
33
47
89
37
20
25
21
49
58
69
36
44
181
14
9
3
8%
8%
8%
9%
11%
10%
4%
4%
9%
8%
10%
9%
9%
8%
7%
9%
6%
7%
5%
f
f
f
g
g
r
49%
51%
16%
23%
43%
18%
10%
12%
10%
24%
28%
33%
17%
21%
88%
7%
4%
2%
Narrowband internet access
11
6
5
3
-
4
4
1
1
3
3
4
2
1
4
10
-
*
-
*%
*%
*%
1%
-%
*%
1%
*%
*%
1%
1%
1%
*%
*%
1%
*%
-%
*%
-%
54%
46%
25%
-%
35%
40%
11%
9%
27%
25%
36%
21%
9%
34%
98%
-%
2%
-%
TV service with additional channels
you pay to receive
1522
721
802
238
286
571
427
196
162
176
325
409
459
298
354
1252
151
73
46
60%
59%
61%
63%
64%
65%
51%
43%
58%
64%
69%
64%
61%
64%
52%
59%
68%
58%
65%
f
f
f
g
g
gh
n
n
n
oq
oq
47%
53%
16%
19%
37%
28%
13%
11%
12%
21%
27%
30%
20%
23%
82%
10%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
No, none of these
8
7
2
*
2
1
5
7
1
-
-
-
1
1
6
4
3
1
*
*%
1%
*%
*%
*%
*%
1%
2%
*%
-%
-%
-%
*%
*%
1%
*%
1%
1%
*%
ij
kl
or
79%
21%
3%
21%
12%
64%
82%
8%
-%
-%
-%
13%
14%
72%
50%
38%
11%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Landline phone
2130
280
309
198
138
182
204
175
85
218
1832
297
1218
911
1355
775
84%
87%
89%
90%
78%
83%
86%
84%
80%
77%
83%
87%
85%
82%
87%
79%
dhi
dehi
dehi
di
i
j
m
o
13%
15%
9%
7%
9%
10%
8%
4%
10%
86%
14%
57%
43%
64%
36%
Mobile phone
2366
305
325
212
162
199
224
196
95
268
2051
315
1417
948
1441
925
93%
95%
94%
96%
92%
90%
94%
94%
89%
94%
93%
93%
99%
85%
93%
94%
h
deh
h
h
m
13%
14%
9%
7%
8%
9%
8%
4%
11%
87%
13%
60%
40%
61%
39%
Fixed broadband internet access
1850
266
278
183
125
132
150
156
70
193
1606
244
1196
654
1139
711
73%
83%
80%
83%
71%
60%
63%
75%
66%
68%
73%
72%
84%
59%
73%
72%
defghi
defhi
defghi
e
efh
m
14%
15%
10%
7%
7%
8%
8%
4%
10%
87%
13%
65%
35%
62%
38%
Mobile broadband internet access
207
14
27
19
15
22
32
15
12
24
169
38
127
79
139
68
8%
4%
8%
9%
9%
10%
13%
7%
11%
8%
8%
11%
9%
7%
9%
7%
a
ag
a
j
7%
13%
9%
7%
11%
15%
7%
6%
12%
81%
19%
61%
38%
67%
33%
Narrowband internet access
11
-
1
1
1
2
1
1
-
4
9
2
6
4
10
1
*%
-%
*%
*%
1%
1%
*%
*%
-%
2%
*%
1%
*%
*%
1%
*%
o
-%
12%
6%
9%
15%
9%
7%
-%
41%
83%
17%
58%
42%
91%
9%
TV service with additional channels you
pay to receive
1522
177
215
126
116
131
130
128
72
157
1325
197
966
556
950
572
60%
55%
62%
57%
66%
60%
55%
61%
67%
55%
60%
58%
68%
50%
61%
58%
afi
acfi
m
12%
14%
8%
8%
9%
9%
8%
5%
10%
87%
13%
63%
37%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
No, none of these
8
1
1
-
1
-
-
-
1
-
7
2
1
8
4
4
*%
*%
*%
-%
1%
-%
-%
-%
1%
-%
*%
*%
*%
1%
*%
*%
l
10%
13%
-%
16%
-%
-%
-%
11%
-%
80%
20%
8%
92%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Landline phone
1797
856
942
124
267
685
721
265
206
208
400
530
536
312
416
1508
168
78
44
71%
70%
71%
33%
60%
78%
87%
58%
74%
75%
85%
83%
71%
67%
61%
71%
76%
63%
62%
c
cd
cde
g
g
ghi
lmn
n
n
qr
qr
48%
52%
7%
15%
38%
40%
15%
11%
12%
22%
29%
30%
17%
23%
84%
9%
4%
2%
Mobile phone
2078
1005
1072
300
394
768
616
347
237
240
422
548
620
381
525
1730
190
98
59
82%
83%
81%
79%
88%
87%
74%
77%
85%
87%
90%
86%
82%
82%
77%
81%
86%
79%
85%
cf
cf
g
g
g
n
n
n
oq
q
48%
52%
14%
19%
37%
30%
17%
11%
12%
20%
26%
30%
18%
25%
83%
9%
5%
3%
Fixed broadband internet access
1538
753
785
142
293
644
459
176
170
193
395
494
482
255
305
1286
146
68
38
61%
62%
59%
37%
65%
73%
55%
39%
61%
70%
84%
78%
64%
55%
45%
61%
66%
55%
54%
cf
cdf
c
g
gh
ghi
lmn
mn
n
qr
qr
49%
51%
9%
19%
42%
30%
11%
11%
13%
26%
32%
31%
17%
20%
84%
9%
4%
2%
Mobile broadband internet access
151
76
75
18
38
65
30
16
17
16
37
41
55
22
33
133
10
5
2
6%
6%
6%
5%
8%
7%
4%
4%
6%
6%
8%
6%
7%
5%
5%
6%
5%
4%
4%
cf
f
g
r
50%
50%
12%
25%
43%
20%
11%
11%
11%
25%
27%
36%
14%
22%
88%
7%
3%
2%
Narrowband internet access
7
3
3
1
-
3
3
1
1
2
2
2
2
-
3
7
-
*
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
1%
*%
*%
*%
-%
*%
*%
-%
*%
-%
48%
52%
16%
-%
41%
43%
16%
14%
24%
26%
37%
23%
-%
40%
97%
-%
3%
-%
TV service with additional channels
you pay to receive
1171
545
625
98
225
477
370
162
132
147
268
316
359
223
270
944
137
57
33
46%
45%
47%
26%
50%
54%
44%
36%
47%
53%
57%
50%
48%
48%
40%
44%
62%
45%
48%
cf
cf
c
g
g
gh
n
n
n
oqr
47%
53%
8%
19%
41%
32%
14%
11%
13%
23%
27%
31%
19%
23%
81%
12%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
None of these
184
82
102
67
29
49
39
34
7
14
21
27
60
37
59
156
9
14
5
7%
7%
8%
18%
7%
6%
5%
7%
2%
5%
4%
4%
8%
8%
9%
7%
4%
11%
7%
def
h
k
k
k
p
opr
45%
55%
36%
16%
27%
21%
18%
4%
8%
11%
15%
33%
20%
32%
85%
5%
7%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Landline phone
1797
230
255
175
119
149
169
153
73
185
1534
263
1047
750
1155
643
71%
71%
74%
80%
67%
68%
71%
73%
68%
65%
70%
77%
73%
68%
74%
65%
i
adefhi
j
m
o
13%
14%
10%
7%
8%
9%
9%
4%
10%
85%
15%
58%
42%
64%
36%
Mobile phone
2078
251
280
188
146
165
192
179
88
241
1801
277
1255
822
1281
796
82%
78%
81%
85%
82%
75%
81%
86%
83%
85%
82%
81%
88%
74%
83%
81%
ae
ae
e
e
m
12%
13%
9%
7%
8%
9%
9%
4%
12%
87%
13%
60%
40%
62%
38%
Fixed broadband internet access
1538
203
232
161
108
106
119
139
56
163
1326
212
1020
518
962
576
61%
63%
67%
73%
61%
48%
50%
66%
52%
57%
60%
62%
71%
47%
62%
58%
efh
efhi
adefhi
ef
efhi
m
13%
15%
10%
7%
7%
8%
9%
4%
11%
86%
14%
66%
34%
63%
37%
Mobile broadband internet access
151
6
15
12
13
13
27
13
10
23
120
31
99
51
106
45
6%
2%
4%
5%
7%
6%
11%
6%
9%
8%
5%
9%
7%
5%
7%
5%
a
a
abce
a
ab
a
j
m
o
4%
10%
8%
9%
9%
18%
9%
7%
15%
79%
21%
66%
34%
70%
30%
Narrowband internet access
7
-
-
-
-
2
-
1
-
4
7
*
4
2
7
-
*%
-%
-%
-%
-%
1%
-%
*%
-%
2%
*%
*%
*%
*%
*%
-%
o
-%
-%
-%
-%
23%
-%
10%
-%
64%
97%
3%
64%
36%
100%
-%
TV service with additional channels you
pay to receive
1171
124
156
98
92
86
101
108
58
120
1011
159
757
413
740
430
46%
39%
45%
45%
52%
39%
43%
52%
54%
42%
46%
47%
53%
37%
48%
44%
aefi
aefi
abcefi
m
o
11%
13%
8%
8%
7%
9%
9%
5%
10%
86%
14%
65%
35%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
None of these
184
34
29
9
12
16
12
15
8
21
168
16
82
101
107
77
7%
11%
8%
4%
7%
7%
5%
7%
8%
7%
8%
5%
6%
9%
7%
8%
cf
k
l
18%
16%
5%
7%
9%
6%
8%
4%
11%
92%
8%
45%
55%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Yes
1603
791
813
221
301
615
466
181
166
195
393
495
489
290
328
1350
141
74
38
63%
65%
62%
58%
67%
70%
56%
40%
60%
70%
84%
78%
65%
62%
48%
64%
64%
59%
54%
cf
cf
g
gh
ghi
lmn
n
n
r
r
49%
51%
14%
19%
38%
29%
11%
10%
12%
24%
31%
30%
18%
20%
84%
9%
5%
2%
No
864
397
468
133
133
243
356
262
109
77
71
132
236
160
335
711
78
45
30
34%
33%
35%
35%
30%
28%
43%
58%
39%
28%
15%
21%
31%
34%
49%
34%
35%
36%
43%
e
cde
hij
ij
j
k
k
klm
op
46%
54%
15%
15%
28%
41%
30%
13%
9%
8%
15%
27%
18%
39%
82%
9%
5%
3%
Don't know
71
30
41
27
12
21
10
11
3
5
6
11
28
16
17
61
2
6
3
3%
2%
3%
7%
3%
2%
1%
2%
1%
2%
1%
2%
4%
3%
3%
3%
1%
4%
4%
def
f
k
p
p
42%
58%
38%
17%
30%
14%
15%
4%
7%
9%
15%
39%
22%
24%
85%
3%
8%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Yes
1603
205
228
153
118
122
152
137
69
167
1390
213
1027
575
1010
593
63%
64%
66%
70%
66%
56%
64%
65%
65%
59%
63%
63%
72%
52%
65%
60%
e
ei
e
e
e
m
o
13%
14%
10%
7%
8%
9%
9%
4%
10%
87%
13%
64%
36%
63%
37%
No
864
99
103
65
57
93
82
67
36
110
743
122
364
499
495
369
34%
31%
30%
30%
32%
42%
34%
32%
33%
39%
34%
36%
26%
45%
32%
37%
abcdgh
bc
l
n
11%
12%
8%
7%
11%
9%
8%
4%
13%
86%
14%
42%
58%
57%
43%
Don't know
71
18
15
1
2
5
5
5
2
7
66
5
35
36
47
25
3%
6%
4%
1%
1%
2%
2%
2%
2%
3%
3%
2%
2%
3%
3%
2%
cdefh
cd
26%
21%
2%
3%
7%
7%
7%
3%
10%
92%
8%
49%
51%
66%
34%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2253
1109
1144
304
373
804
772
280
262
288
477
576
700
490
484
1381
325
282
265
Effective Weighted Sample
1547
768
779
214
259
560
533
203
166
196
336
399
487
345
344
1185
228
182
240
Total
1603
791
813
221
301
615
466
181
166
195
393
495
489
290
328
1350
141
74
38
49%
51%
14%
19%
38%
29%
11%
10%
12%
24%
31%
30%
18%
20%
84%
9%
5%
2%
Landline phone
1467
714
753
194
260
563
450
168
148
182
354
462
445
260
298
1236
132
65
35
91%
90%
93%
88%
86%
92%
96%
92%
89%
94%
90%
93%
91%
90%
91%
92%
93%
87%
92%
d
cde
q
q
49%
51%
13%
18%
38%
31%
11%
10%
12%
24%
32%
30%
18%
20%
84%
9%
4%
2%
One mobile phone
116
64
53
13
26
38
38
20
13
14
22
33
37
23
23
105
7
4
1
7%
8%
6%
6%
9%
6%
8%
11%
8%
7%
6%
7%
8%
8%
7%
8%
5%
5%
2%
j
r
55%
45%
11%
23%
33%
33%
17%
12%
12%
19%
28%
32%
19%
20%
90%
6%
3%
1%
More than one mobile phone
41
14
26
4
12
15
9
6
7
1
9
14
6
11
10
34
4
3
1
3%
2%
3%
2%
4%
2%
2%
3%
4%
*%
2%
3%
1%
4%
3%
2%
3%
3%
1%
i
i
l
35%
65%
10%
30%
37%
23%
14%
18%
2%
23%
36%
14%
27%
24%
83%
10%
6%
1%
Internet - Fixed Broadband access
1466
727
738
208
277
576
405
152
149
180
379
464
456
263
280
1229
132
69
35
91%
92%
91%
94%
92%
94%
87%
84%
90%
92%
97%
94%
93%
91%
86%
91%
94%
92%
94%
f
f
f
g
ghi
n
n
n
50%
50%
14%
19%
39%
28%
10%
10%
12%
26%
32%
31%
18%
19%
84%
9%
5%
2%
Internet - Mobile Broadband access
42
17
25
8
9
17
9
3
6
4
8
11
14
9
9
38
2
2
*
3%
2%
3%
3%
3%
3%
2%
1%
4%
2%
2%
2%
3%
3%
3%
3%
1%
3%
1%
41%
59%
18%
20%
40%
21%
6%
14%
8%
18%
26%
33%
20%
21%
90%
5%
4%
1%
Internet - not broadband access
2
2
-
-
-
-
2
-
-
2
-
-
-
-
2
2
-
-
-
*%
*%
-%
-%
-%
-%
*%
-%
-%
1%
-%
-%
-%
-%
*%
*%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
100%
-%
-%
-%
-%
100%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2253
1109
1144
304
373
804
772
280
262
288
477
576
700
490
484
1381
325
282
265
Effective Weighted Sample
1547
768
779
214
259
560
533
203
166
196
336
399
487
345
344
1185
228
182
240
Total
1603
791
813
221
301
615
466
181
166
195
393
495
489
290
328
1350
141
74
38
49%
51%
14%
19%
38%
29%
11%
10%
12%
24%
31%
30%
18%
20%
84%
9%
5%
2%
TV service
785
376
409
130
149
311
195
101
81
96
174
197
239
155
193
641
96
32
16
49%
48%
50%
59%
49%
51%
42%
56%
49%
49%
44%
40%
49%
53%
59%
47%
68%
43%
43%
def
f
f
j
k
k
kl
oqr
48%
52%
17%
19%
40%
25%
13%
10%
12%
22%
25%
30%
20%
25%
82%
12%
4%
2%
Don't know
4
4
1
1
-
2
2
1
-
*
-
-
2
1
2
4
1
-
-
*%
*%
*%
*%
-%
*%
*%
1%
-%
*%
-%
-%
*%
*%
1%
*%
1%
-%
-%
80%
20%
24%
-%
37%
40%
32%
-%
3%
-%
-%
45%
14%
41%
83%
17%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2253
154
158
171
162
131
156
161
153
135
1645
608
1250
1002
1487
766
Effective Weighted Sample
1547
146
145
161
153
123
147
150
145
125
1290
277
878
721
978
568
Total
1603
205
228
153
118
122
152
137
69
167
1390
213
1027
575
1010
593
13%
14%
10%
7%
8%
9%
9%
4%
10%
87%
13%
64%
36%
63%
37%
Landline phone
1467
189
211
146
106
110
140
122
61
151
1263
204
926
540
926
541
91%
92%
92%
95%
90%
90%
92%
89%
89%
91%
91%
96%
90%
94%
92%
91%
h
j
l
13%
14%
10%
7%
7%
10%
8%
4%
10%
86%
14%
63%
37%
63%
37%
One mobile phone
116
22
13
9
9
10
5
9
4
25
106
10
76
40
71
46
7%
11%
6%
6%
7%
8%
4%
7%
6%
15%
8%
5%
7%
7%
7%
8%
f
bcdfgh
19%
11%
8%
7%
8%
5%
8%
3%
21%
91%
9%
66%
34%
61%
39%
More than one mobile phone
41
-
12
4
1
3
11
2
*
1
29
12
27
14
26
14
3%
-%
5%
2%
1%
2%
7%
2%
*%
1%
2%
5%
3%
2%
3%
2%
adhi
adghi
j
-%
29%
9%
3%
6%
26%
6%
1%
2%
72%
28%
66%
34%
65%
35%
Internet - Fixed Broadband access
1466
193
211
151
106
108
125
125
63
147
1272
194
962
503
918
548
91%
94%
92%
98%
90%
88%
82%
92%
91%
88%
91%
91%
94%
87%
91%
92%
f
f
bdefghi
f
f
f
m
13%
14%
10%
7%
7%
9%
9%
4%
10%
87%
13%
66%
34%
63%
37%
Internet - Mobile Broadband access
42
4
4
1
3
5
13
1
3
4
30
12
27
15
30
12
3%
2%
2%
1%
2%
4%
9%
1%
4%
2%
2%
6%
3%
3%
3%
2%
abcdgi
c
j
11%
8%
3%
6%
12%
31%
3%
7%
9%
70%
30%
63%
37%
72%
28%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2253
154
158
171
162
131
156
161
153
135
1645
608
1250
1002
1487
766
Effective Weighted Sample
1547
146
145
161
153
123
147
150
145
125
1290
277
878
721
978
568
Total
1603
205
228
153
118
122
152
137
69
167
1390
213
1027
575
1010
593
13%
14%
10%
7%
8%
9%
9%
4%
10%
87%
13%
64%
36%
63%
37%
Internet - not broadband access
2
-
-
-
-
-
-
-
-
2
2
-
2
-
2
-
*%
-%
-%
-%
-%
-%
-%
-%
-%
1%
*%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
100%
-%
100%
-%
100%
-%
TV service
785
58
105
54
70
82
74
64
40
94
722
64
506
279
475
310
49%
28%
46%
35%
59%
67%
49%
47%
58%
56%
52%
30%
49%
48%
47%
52%
a
abcg
abcfg
ac
ac
ac
ac
k
n
7%
13%
7%
9%
10%
9%
8%
5%
12%
92%
8%
64%
35%
60%
40%
Don't know
4
1
1
-
-
-
-
2
-
-
4
*
1
3
3
2
*%
*%
*%
-%
-%
-%
-%
1%
-%
-%
*%
*%
*%
1%
*%
*%
20%
22%
-%
-%
-%
-%
41%
-%
-%
97%
3%
24%
76%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2253
1109
1144
304
373
804
772
280
262
288
477
576
700
490
484
1381
325
282
265
Effective Weighted Sample
1547
768
779
214
259
560
533
203
166
196
336
399
487
345
344
1185
228
182
240
Total
1603
791
813
221
301
615
466
181
166
195
393
495
489
290
328
1350
141
74
38
49%
51%
14%
19%
38%
29%
11%
10%
12%
24%
31%
30%
18%
20%
84%
9%
5%
2%
BT
450
235
215
49
71
170
160
32
39
65
127
181
129
73
66
379
27
25
18
28%
30%
26%
22%
23%
28%
34%
18%
24%
33%
32%
36%
26%
25%
20%
28%
19%
34%
49%
cde
gh
gh
lmn
n
p
p
opq
52%
48%
11%
16%
38%
36%
7%
9%
14%
28%
40%
29%
16%
15%
84%
6%
6%
4%
Sky
425
207
218
79
94
163
89
59
50
56
96
105
124
91
105
340
49
26
11
27%
26%
27%
36%
31%
27%
19%
32%
30%
29%
24%
21%
25%
31%
32%
25%
35%
35%
29%
ef
f
f
j
k
kl
o
o
49%
51%
19%
22%
38%
21%
14%
12%
13%
23%
25%
29%
21%
25%
80%
12%
6%
3%
Virgin Media (previously NTL/
Telewest)
409
200
209
59
68
162
120
49
39
38
99
120
130
70
88
354
47
4
3
26%
25%
26%
27%
23%
26%
26%
27%
23%
20%
25%
24%
27%
24%
27%
26%
33%
6%
9%
qr
oqr
49%
51%
14%
17%
40%
29%
12%
9%
9%
24%
29%
32%
17%
21%
87%
12%
1%
1%
Talk Talk/ Carphone Warehouse
175
80
95
17
27
70
62
23
24
24
31
46
56
33
41
147
12
12
4
11%
10%
12%
8%
9%
11%
13%
13%
15%
13%
8%
9%
11%
11%
12%
11%
8%
16%
11%
c
j
op
46%
54%
10%
15%
40%
35%
13%
14%
14%
18%
26%
32%
19%
23%
84%
7%
7%
2%
Orange
28
15
13
1
9
12
5
3
4
1
10
10
10
2
6
25
1
1
*
2%
2%
2%
1%
3%
2%
1%
2%
2%
*%
2%
2%
2%
1%
2%
2%
1%
2%
1%
54%
46%
5%
32%
44%
19%
12%
13%
3%
34%
37%
37%
6%
20%
91%
4%
5%
1%
Plusnet
25
8
17
5
7
9
5
2
1
4
6
7
12
4
2
23
2
*
*
2%
1%
2%
2%
2%
1%
1%
1%
1%
2%
2%
1%
2%
1%
1%
2%
1%
*%
1%
33%
67%
19%
26%
36%
19%
9%
5%
18%
25%
29%
46%
17%
8%
91%
8%
*%
1%
Post Office
14
9
5
1
2
4
7
2
1
1
6
4
3
2
4
13
1
*
*
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
1%
66%
34%
7%
15%
28%
50%
13%
6%
7%
39%
31%
22%
17%
31%
93%
5%
1%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2253
1109
1144
304
373
804
772
280
262
288
477
576
700
490
484
1381
325
282
265
Effective Weighted Sample
1547
768
779
214
259
560
533
203
166
196
336
399
487
345
344
1185
228
182
240
Total
1603
791
813
221
301
615
466
181
166
195
393
495
489
290
328
1350
141
74
38
49%
51%
14%
19%
38%
29%
11%
10%
12%
24%
31%
30%
18%
20%
84%
9%
5%
2%
AOL
9
3
6
-
3
2
5
1
2
2
1
5
2
1
1
9
*
-
-
1%
*%
1%
-%
1%
*%
1%
1%
1%
1%
*%
1%
*%
*%
*%
1%
*%
-%
-%
39%
61%
-%
28%
20%
52%
12%
17%
17%
6%
52%
21%
12%
15%
98%
2%
-%
-%
Tesco
9
5
4
1
5
1
1
*
3
-
1
3
3
2
1
9
-
*
-
1%
1%
*%
*%
2%
*%
*%
*%
2%
-%
*%
1%
1%
1%
*%
1%
-%
*%
-%
ef
57%
43%
13%
57%
15%
15%
1%
30%
-%
13%
30%
40%
18%
12%
99%
-%
1%
-%
Other
52
25
28
6
16
18
12
8
4
3
14
12
18
12
11
46
2
4
*
3%
3%
3%
3%
5%
3%
3%
5%
2%
2%
4%
2%
4%
4%
3%
3%
1%
6%
*%
f
r
pr
47%
53%
12%
31%
34%
23%
16%
7%
6%
27%
23%
35%
22%
20%
88%
4%
8%
*%
Don't know
7
3
4
2
-
4
1
2
-
1
2
2
1
-
3
5
*
1
-
*%
*%
1%
1%
-%
1%
*%
1%
-%
1%
1%
*%
*%
-%
1%
*%
*%
1%
-%
37%
63%
37%
-%
53%
11%
30%
-%
16%
30%
34%
21%
-%
45%
82%
2%
16%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2253
154
158
171
162
131
156
161
153
135
1645
608
1250
1002
1487
766
Effective Weighted Sample
1547
146
145
161
153
123
147
150
145
125
1290
277
878
721
978
568
Total
1603
205
228
153
118
122
152
137
69
167
1390
213
1027
575
1010
593
13%
14%
10%
7%
8%
9%
9%
4%
10%
87%
13%
64%
36%
63%
37%
BT
450
70
71
58
22
20
50
45
15
28
343
107
290
160
326
124
28%
34%
31%
38%
19%
16%
33%
33%
21%
17%
25%
50%
28%
28%
32%
21%
dehi
dei
dehi
dehi
dehi
j
o
16%
16%
13%
5%
4%
11%
10%
3%
6%
76%
24%
64%
36%
72%
28%
Sky
425
41
37
24
40
32
37
40
27
62
390
35
281
144
250
175
27%
20%
16%
16%
34%
26%
24%
29%
39%
37%
28%
16%
27%
25%
25%
30%
abc
bc
bc
abcef
abcf
k
n
10%
9%
6%
9%
8%
9%
9%
6%
15%
92%
8%
66%
34%
59%
41%
Virgin Media (previously NTL/ Telewest)
409
50
67
33
37
50
39
26
12
40
393
16
267
142
231
178
26%
25%
29%
21%
31%
41%
26%
19%
17%
24%
28%
7%
26%
25%
23%
30%
h
cgh
abcfghi
k
n
12%
16%
8%
9%
12%
10%
6%
3%
10%
96%
4%
65%
35%
57%
43%
Talk Talk/ Carphone Warehouse
175
23
33
20
10
10
15
12
9
17
142
33
99
77
115
60
11%
11%
14%
13%
9%
8%
10%
8%
13%
10%
10%
16%
10%
13%
11%
10%
j
l
13%
19%
11%
6%
5%
8%
7%
5%
10%
81%
19%
56%
44%
66%
34%
Orange
28
5
2
4
2
3
4
1
2
3
26
2
20
8
17
11
2%
2%
1%
2%
2%
2%
3%
*%
3%
2%
2%
1%
2%
1%
2%
2%
17%
7%
13%
7%
10%
16%
2%
7%
12%
91%
9%
71%
29%
62%
38%
Plusnet
25
2
1
5
1
2
2
3
1
5
20
5
17
8
15
10
2%
1%
*%
3%
1%
2%
1%
2%
2%
3%
1%
2%
2%
1%
1%
2%
9%
3%
20%
4%
9%
8%
13%
6%
21%
81%
19%
69%
31%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2253
154
158
171
162
131
156
161
153
135
1645
608
1250
1002
1487
766
Effective Weighted Sample
1547
146
145
161
153
123
147
150
145
125
1290
277
878
721
978
568
Total
1603
205
228
153
118
122
152
137
69
167
1390
213
1027
575
1010
593
13%
14%
10%
7%
8%
9%
9%
4%
10%
87%
13%
64%
36%
63%
37%
Post Office
14
2
6
2
-
1
-
1
-
1
13
1
7
7
9
5
1%
1%
3%
2%
-%
1%
-%
1%
-%
1%
1%
1%
1%
1%
1%
1%
dfh
11%
45%
17%
-%
5%
-%
6%
-%
9%
91%
9%
50%
50%
64%
36%
AOL
9
4
3
-
2
-
-
1
1
-
7
2
5
4
5
4
1%
2%
1%
-%
1%
-%
-%
*%
1%
-%
1%
1%
*%
1%
*%
1%
39%
29%
-%
17%
-%
-%
7%
6%
-%
81%
19%
53%
47%
55%
45%
Tesco
9
-
2
1
1
3
1
-
-
1
8
1
8
1
5
4
1%
-%
1%
1%
1%
2%
1%
-%
-%
1%
1%
1%
1%
*%
*%
1%
-%
17%
15%
13%
30%
13%
-%
-%
12%
87%
13%
87%
13%
56%
44%
Other
52
8
8
5
3
3
4
6
2
7
42
11
32
21
33
20
3%
4%
3%
3%
2%
2%
2%
4%
3%
4%
3%
5%
3%
4%
3%
3%
16%
15%
10%
5%
5%
7%
12%
4%
14%
80%
20%
60%
40%
62%
38%
Don't know
7
-
-
1
1
-
-
2
*
1
6
*
3
4
4
3
*%
-%
-%
1%
1%
-%
-%
1%
1%
1%
*%
*%
*%
1%
*%
*%
-%
-%
18%
12%
-%
-%
27%
5%
20%
94%
6%
47%
53%
63%
37%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
7 days a week
(7.0)
1122
546
576
115
142
427
439
170
101
134
257
324
342
201
253
946
85
57
35
44%
45%
44%
30%
32%
49%
53%
38%
36%
48%
55%
51%
46%
43%
37%
45%
38%
45%
49%
cd
cd
gh
gh
mn
n
n
p
p
49%
51%
10%
13%
38%
39%
15%
9%
12%
23%
29%
31%
18%
23%
84%
8%
5%
3%
6 days a week
(6.0)
62
36
26
8
13
23
18
9
11
4
13
15
20
14
13
51
4
5
2
2%
3%
2%
2%
3%
3%
2%
2%
4%
2%
3%
2%
3%
3%
2%
2%
2%
4%
3%
58%
42%
14%
20%
37%
29%
14%
17%
7%
22%
24%
33%
23%
20%
82%
7%
8%
3%
5 days a week
(5.0)
204
106
97
26
52
76
50
23
20
29
62
49
64
52
39
158
25
14
6
8%
9%
7%
7%
12%
9%
6%
5%
7%
11%
13%
8%
8%
11%
6%
7%
12%
11%
9%
cf
f
g
gh
n
n
o
o
52%
48%
13%
26%
37%
25%
11%
10%
14%
30%
24%
31%
25%
19%
77%
13%
7%
3%
3 or 4 days a week
(3.5)
178
79
99
28
38
61
51
29
23
14
37
51
47
30
50
139
23
10
6
7%
6%
7%
7%
9%
7%
6%
6%
8%
5%
8%
8%
6%
6%
7%
7%
10%
8%
8%
o
44%
56%
15%
21%
35%
29%
16%
13%
8%
21%
29%
27%
17%
28%
78%
13%
6%
3%
1 or 2 days a week
(1.5)
236
114
122
46
45
72
74
50
29
26
38
51
69
40
75
199
24
9
4
9%
9%
9%
12%
10%
8%
9%
11%
11%
10%
8%
8%
9%
9%
11%
9%
11%
7%
6%
e
r
r
48%
52%
20%
19%
30%
31%
21%
12%
11%
16%
22%
29%
17%
32%
84%
10%
4%
2%
Less often
(0.5)
137
52
85
27
32
36
42
25
16
16
18
39
48
15
35
119
9
6
4
5%
4%
6%
7%
7%
4%
5%
6%
6%
6%
4%
6%
6%
3%
5%
6%
4%
5%
5%
a
e
e
m
m
38%
62%
20%
23%
26%
31%
18%
12%
11%
13%
28%
35%
11%
26%
87%
6%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Never/ do not listen to the
radio
(0.0)
595
280
314
130
125
181
159
145
78
53
43
108
159
113
214
506
51
24
14
23%
23%
24%
34%
28%
21%
19%
32%
28%
19%
9%
17%
21%
24%
32%
24%
23%
19%
20%
ef
ef
ij
ij
j
k
klm
47%
53%
22%
21%
30%
27%
24%
13%
9%
7%
18%
27%
19%
36%
85%
9%
4%
2%
Don't know
6
4
1
1
1
2
1
2
-
-
1
1
3
1
1
6
-
-
*
*%
*%
*%
*%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
*%
75%
25%
22%
25%
40%
13%
37%
-%
-%
16%
16%
48%
11%
25%
99%
-%
-%
1%
Mean number of days
during an average week
4.1
4.2
4.0
3.1
3.5
4.4
4.5
3.4
3.6
4.4
5.1
4.5
4.2
4.1
3.5
4.0
3.9
4.4
4.5
cd
cd
gh
ghi
lmn
n
n
p
op
Standard deviation
3.03
3.01
3.05
3.02
2.97
2.96
2.98
3.12
3.04
2.96
2.55
2.91
3.01
3.00
3.10
3.05
2.92
2.90
2.96
Standard error
.05
.07
.07
.13
.12
.09
.08
.12
.14
.14
.11
.10
.09
.11
.10
.06
.13
.13
.13
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
7 days a week
(7.0)
1122
114
181
120
69
102
103
96
38
122
963
159
656
465
764
358
44%
35%
52%
55%
39%
46%
43%
46%
35%
43%
44%
47%
46%
42%
49%
36%
adfhi
adfhi
ah
ah
m
o
10%
16%
11%
6%
9%
9%
9%
3%
11%
86%
14%
58%
41%
68%
32%
6 days a week
(6.0)
62
4
10
1
8
7
5
6
2
8
46
16
36
26
41
21
2%
1%
3%
1%
5%
3%
2%
3%
2%
3%
2%
5%
3%
2%
3%
2%
ac
c
j
6%
17%
2%
13%
11%
8%
9%
4%
12%
74%
26%
58%
42%
65%
35%
5 days a week
(5.0)
204
19
29
14
12
13
17
18
13
22
168
35
139
64
119
84
8%
6%
8%
6%
7%
6%
7%
9%
12%
8%
8%
10%
10%
6%
8%
9%
ace
m
9%
14%
7%
6%
7%
8%
9%
6%
11%
83%
17%
68%
32%
59%
41%
3 or 4 days a week
(3.5)
178
28
20
20
12
14
12
14
8
11
154
23
105
73
110
68
7%
9%
6%
9%
7%
6%
5%
7%
7%
4%
7%
7%
7%
7%
7%
7%
i
i
16%
11%
11%
7%
8%
7%
8%
4%
6%
87%
13%
59%
41%
62%
38%
1 or 2 days a week
(1.5)
236
30
27
23
23
10
20
24
7
34
207
30
115
121
140
96
9%
9%
8%
10%
13%
5%
8%
11%
7%
12%
9%
9%
8%
11%
9%
10%
e
e
eh
e
e
l
13%
12%
10%
10%
4%
9%
10%
3%
14%
87%
13%
49%
51%
59%
41%
Less often
(0.5)
137
28
24
14
5
11
10
8
7
12
118
19
75
62
83
53
5%
9%
7%
6%
3%
5%
4%
4%
7%
4%
5%
6%
5%
6%
5%
5%
dgi
d
d
21%
17%
10%
3%
8%
8%
6%
5%
9%
86%
14%
55%
45%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Never/ do not listen to the radio
(0.0)
595
98
54
28
46
63
67
43
31
76
538
57
295
299
292
303
23%
30%
16%
13%
26%
29%
28%
21%
30%
27%
24%
17%
21%
27%
19%
31%
bcg
bc
bcg
bc
c
bcg
bc
k
l
n
16%
9%
5%
8%
11%
11%
7%
5%
13%
90%
10%
50%
50%
49%
51%
Don't know
6
1
-
-
1
-
3
-
-
-
5
1
5
1
2
4
*%
*%
-%
-%
1%
-%
1%
-%
-%
-%
*%
*%
*%
*%
*%
*%
24%
-%
-%
16%
-%
59%
-%
-%
-%
87%
13%
87%
13%
35%
65%
Mean number of days during an
average week
4.1
3.3
4.6
4.7
3.8
4.0
3.9
4.3
3.6
3.9
4.0
4.5
4.3
3.8
4.4
3.5
adefhi
adefhi
a
a
ah
j
m
o
Standard deviation
3.03
3.08
2.90
2.83
3.03
3.15
3.13
2.97
3.05
3.10
3.05
2.87
2.96
3.09
2.95
3.07
Standard error
.05
.19
.18
.18
.19
.20
.20
.19
.19
.20
.06
.09
.07
.07
.06
.08
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
240
115
124
24
31
67
118
51
23
22
43
54
69
48
69
207
16
10
7
12%
12%
12%
10%
10%
10%
18%
17%
12%
10%
10%
10%
12%
14%
15%
13%
9%
10%
12%
cde
ij
k
48%
52%
10%
13%
28%
49%
21%
10%
9%
18%
22%
29%
20%
29%
86%
7%
4%
3%
At least weekly
122
64
59
12
16
44
49
17
11
9
33
32
33
27
31
102
13
5
2
6%
7%
6%
5%
5%
6%
7%
6%
6%
4%
8%
6%
6%
8%
7%
6%
8%
5%
4%
52%
48%
10%
13%
36%
40%
14%
9%
7%
27%
26%
27%
22%
25%
84%
11%
4%
2%
At least monthly
64
33
31
8
10
21
25
12
7
10
11
21
13
9
20
51
10
2
2
3%
4%
3%
3%
3%
3%
4%
4%
3%
5%
3%
4%
2%
3%
4%
3%
6%
2%
3%
oq
51%
49%
13%
16%
33%
39%
19%
10%
16%
17%
33%
21%
15%
31%
80%
15%
2%
2%
Have tried it once
80
37
43
7
18
35
22
7
2
13
24
22
31
13
14
69
5
5
1
4%
4%
4%
3%
5%
5%
3%
2%
1%
6%
6%
4%
5%
4%
3%
4%
3%
5%
3%
gh
gh
46%
54%
8%
22%
43%
27%
8%
3%
16%
30%
27%
39%
16%
18%
86%
6%
6%
2%
Never
1077
516
561
142
171
401
364
166
114
131
227
306
339
195
233
870
102
67
38
56%
55%
56%
57%
53%
58%
54%
54%
57%
59%
53%
58%
57%
56%
50%
54%
60%
66%
67%
n
n
o
o
48%
52%
13%
16%
37%
34%
15%
11%
12%
21%
28%
31%
18%
22%
81%
9%
6%
3%
Do not have access to device
356
168
188
56
75
128
96
54
43
39
87
94
105
59
98
312
24
12
7
18%
18%
19%
23%
23%
18%
14%
18%
22%
17%
20%
18%
18%
17%
21%
19%
14%
12%
12%
f
f
f
pqr
47%
53%
16%
21%
36%
27%
15%
12%
11%
24%
26%
30%
16%
27%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
240
46
30
10
12
19
33
25
5
27
211
29
124
116
122
118
12%
21%
10%
5%
9%
12%
20%
15%
7%
13%
13%
10%
11%
14%
10%
17%
bcdeh
c
bcdh
ch
c
l
n
19%
13%
4%
5%
8%
14%
10%
2%
11%
88%
12%
52%
48%
51%
49%
At least weekly
122
26
19
7
10
7
4
13
6
10
104
18
72
50
70
52
6%
12%
7%
4%
8%
4%
2%
8%
8%
5%
6%
6%
6%
6%
6%
8%
cefi
f
f
f
f
21%
16%
6%
8%
6%
3%
11%
5%
8%
85%
15%
59%
41%
57%
43%
At least monthly
64
11
14
4
1
8
1
5
2
5
50
14
37
27
41
23
3%
5%
5%
2%
1%
5%
1%
3%
3%
2%
3%
5%
3%
3%
3%
3%
df
df
df
17%
22%
6%
1%
13%
2%
8%
4%
8%
78%
22%
58%
42%
64%
36%
Have tried it once
80
17
30
2
1
5
4
6
3
-
62
18
52
28
61
19
4%
8%
10%
1%
1%
3%
2%
4%
4%
-%
4%
6%
5%
4%
5%
3%
cdfi
cdefghi
i
i
i
i
j
o
22%
37%
3%
1%
7%
5%
8%
4%
-%
77%
23%
64%
36%
77%
23%
Never
1077
81
143
115
76
110
112
107
45
82
903
173
633
443
754
323
56%
36%
49%
60%
59%
70%
67%
64%
59%
39%
55%
61%
56%
55%
60%
48%
a
abi
ai
abcdi
abi
abi
abi
j
o
7%
13%
11%
7%
10%
10%
10%
4%
8%
84%
16%
59%
41%
70%
30%
Do not have access to device
356
42
55
54
29
8
15
10
15
85
326
30
209
147
210
145
18%
19%
19%
28%
23%
5%
9%
6%
19%
41%
20%
11%
19%
18%
17%
21%
efg
efg
abefg
efg
efg
abcdefgh
k
n
12%
16%
15%
8%
2%
4%
3%
4%
24%
92%
8%
59%
41%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
546
266
281
51
62
175
259
109
51
63
96
132
158
103
152
461
38
32
15
28%
28%
28%
21%
19%
25%
38%
36%
26%
28%
23%
25%
27%
29%
33%
29%
23%
31%
27%
cde
hj
kl
p
p
49%
51%
9%
11%
32%
47%
20%
9%
12%
18%
24%
29%
19%
28%
84%
7%
6%
3%
At least weekly
282
154
129
36
50
102
95
43
38
27
63
63
83
56
79
223
35
19
6
15%
16%
13%
14%
16%
15%
14%
14%
19%
12%
15%
12%
14%
16%
17%
14%
20%
19%
10%
b
i
k
or
or
54%
46%
13%
18%
36%
34%
15%
14%
10%
22%
22%
30%
20%
28%
79%
12%
7%
2%
At least monthly
98
43
54
10
17
38
33
14
14
14
16
27
32
16
23
77
12
7
2
5%
5%
5%
4%
5%
5%
5%
5%
7%
6%
4%
5%
5%
4%
5%
5%
7%
7%
3%
r
r
44%
56%
10%
17%
39%
34%
14%
14%
14%
16%
28%
33%
16%
24%
79%
12%
7%
2%
Have tried it once
60
28
32
8
15
22
15
3
3
9
20
17
19
12
11
52
2
4
1
3%
3%
3%
3%
5%
3%
2%
1%
2%
4%
5%
3%
3%
4%
2%
3%
1%
4%
2%
f
g
g
p
46%
54%
13%
24%
37%
25%
5%
5%
15%
33%
28%
32%
21%
19%
87%
4%
7%
2%
Never
683
315
368
98
112
253
220
95
66
82
152
212
213
122
135
561
65
29
28
35%
34%
37%
39%
35%
36%
33%
31%
33%
37%
36%
40%
36%
35%
29%
35%
38%
29%
49%
n
n
q
opq
46%
54%
14%
16%
37%
32%
14%
10%
12%
22%
31%
31%
18%
20%
82%
10%
4%
4%
Do not have access to device
270
128
142
47
66
106
50
42
28
28
79
78
85
42
64
237
18
10
5
14%
14%
14%
19%
21%
15%
7%
14%
14%
13%
19%
15%
14%
12%
14%
15%
11%
10%
8%
f
ef
f
qr
47%
53%
17%
25%
39%
19%
16%
10%
10%
29%
29%
31%
16%
24%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
546
70
91
58
27
44
38
41
21
71
475
72
277
269
338
208
28%
32%
31%
30%
21%
28%
23%
25%
28%
34%
29%
25%
25%
33%
27%
31%
d
d
d
df
l
13%
17%
11%
5%
8%
7%
7%
4%
13%
87%
13%
51%
49%
62%
38%
At least weekly
282
49
33
25
13
26
13
27
14
24
244
39
164
119
166
117
15%
22%
11%
13%
10%
16%
8%
16%
18%
12%
15%
14%
15%
15%
13%
17%
bcdfi
f
f
df
n
17%
12%
9%
4%
9%
5%
9%
5%
9%
86%
14%
58%
42%
59%
41%
At least monthly
98
20
15
8
2
9
6
6
2
9
80
17
55
43
68
30
5%
9%
5%
4%
1%
6%
4%
4%
2%
4%
5%
6%
5%
5%
5%
4%
dfgh
d
d
21%
15%
9%
2%
10%
6%
6%
2%
9%
82%
18%
56%
44%
69%
31%
Have tried it once
60
6
15
9
1
4
2
8
7
1
47
13
41
19
41
18
3%
2%
5%
4%
1%
3%
1%
5%
9%
1%
3%
5%
4%
2%
3%
3%
dfi
dfi
dfi
adefi
9%
25%
14%
2%
7%
3%
13%
12%
2%
78%
22%
68%
32%
69%
31%
Never
683
41
90
52
65
68
100
74
21
50
564
119
416
267
494
189
35%
18%
31%
27%
50%
43%
60%
45%
28%
24%
34%
42%
37%
33%
39%
28%
a
a
abchi
abchi
abceghi
abchi
a
j
o
6%
13%
8%
10%
10%
15%
11%
3%
7%
83%
17%
61%
39%
72%
28%
Do not have access to device
270
37
48
40
22
7
9
11
11
53
247
23
174
96
151
119
14%
17%
16%
21%
17%
4%
5%
6%
15%
25%
15%
8%
15%
12%
12%
17%
efg
efg
efg
efg
efg
befgh
k
m
n
14%
18%
15%
8%
2%
3%
4%
4%
20%
92%
8%
64%
36%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
68
37
31
18
17
25
8
7
4
10
12
17
20
14
17
60
4
2
2
3%
4%
3%
7%
5%
4%
1%
2%
2%
4%
3%
3%
3%
4%
4%
4%
2%
2%
3%
ef
f
f
54%
46%
27%
24%
37%
11%
11%
6%
14%
18%
25%
29%
20%
25%
89%
5%
3%
2%
At least weekly
146
78
68
50
43
42
11
30
14
16
39
40
34
28
43
128
7
8
3
8%
8%
7%
20%
14%
6%
2%
10%
7%
7%
9%
8%
6%
8%
9%
8%
4%
8%
6%
ef
ef
f
l
p
53%
47%
34%
30%
28%
8%
20%
9%
11%
26%
28%
23%
19%
30%
87%
5%
6%
2%
At least monthly
96
56
40
24
27
31
14
12
4
13
30
26
31
22
17
80
11
4
1
5%
6%
4%
10%
9%
4%
2%
4%
2%
6%
7%
5%
5%
6%
4%
5%
7%
4%
2%
b
ef
ef
f
h
h
r
r
58%
42%
25%
29%
32%
14%
13%
4%
13%
31%
27%
32%
23%
18%
83%
12%
4%
1%
Have tried it once
95
45
50
14
28
47
5
8
7
12
31
37
33
15
10
82
5
6
1
5%
5%
5%
6%
9%
7%
1%
3%
3%
5%
7%
7%
6%
4%
2%
5%
3%
6%
2%
f
f
f
gh
n
n
r
r
47%
53%
15%
30%
50%
6%
9%
7%
13%
33%
39%
35%
16%
10%
86%
6%
7%
1%
Never
1367
629
738
138
195
513
521
201
148
164
303
389
428
236
309
1122
132
69
44
71%
67%
73%
55%
61%
74%
77%
66%
74%
73%
71%
74%
73%
67%
67%
70%
77%
68%
78%
a
cd
cd
g
g
mn
n
oq
oq
46%
54%
10%
14%
38%
38%
15%
11%
12%
22%
28%
31%
17%
23%
82%
10%
5%
3%
Do not have access to device
167
89
78
6
10
37
115
48
24
9
11
19
44
36
68
139
11
12
5
9%
10%
8%
2%
3%
5%
17%
16%
12%
4%
3%
4%
7%
10%
15%
9%
7%
12%
9%
c
cde
ij
ij
k
k
klm
p
53%
47%
3%
6%
22%
68%
29%
14%
6%
6%
11%
26%
22%
41%
83%
7%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
68
7
10
7
5
4
9
5
3
9
53
14
52
16
41
27
3%
3%
3%
4%
4%
3%
5%
3%
5%
4%
3%
5%
5%
2%
3%
4%
m
11%
15%
11%
8%
6%
13%
7%
5%
13%
79%
21%
77%
23%
60%
40%
At least weekly
146
31
21
15
11
6
7
15
5
16
134
12
90
56
70
76
8%
14%
7%
8%
9%
4%
4%
9%
6%
8%
8%
4%
8%
7%
6%
11%
befh
e
k
n
22%
14%
10%
8%
4%
5%
10%
3%
11%
92%
8%
62%
38%
48%
52%
At least monthly
96
27
12
7
8
6
2
6
1
11
88
8
71
25
48
48
5%
12%
4%
4%
6%
4%
1%
4%
2%
5%
5%
3%
6%
3%
4%
7%
bcefghi
fh
f
k
m
n
28%
12%
7%
8%
7%
2%
6%
1%
12%
91%
9%
74%
26%
50%
50%
Have tried it once
95
26
20
12
1
4
5
2
4
7
87
7
73
22
60
35
5%
12%
7%
6%
1%
3%
3%
1%
6%
3%
5%
3%
6%
3%
5%
5%
defgi
dg
dg
dg
k
m
27%
21%
13%
1%
5%
5%
2%
5%
8%
92%
8%
77%
23%
63%
37%
Never
1367
114
210
133
92
120
140
122
51
141
1147
220
789
577
936
431
71%
51%
72%
69%
71%
77%
84%
74%
67%
68%
69%
78%
70%
71%
74%
63%
a
a
a
a
abcdghi
a
a
a
j
o
8%
15%
10%
7%
9%
10%
9%
4%
10%
84%
16%
58%
42%
68%
32%
Do not have access to device
167
18
19
18
11
16
5
17
11
24
147
20
52
115
104
64
9%
8%
6%
10%
9%
10%
3%
10%
14%
12%
9%
7%
5%
14%
8%
9%
f
f
f
f
bf
f
l
11%
11%
11%
7%
9%
3%
10%
6%
14%
88%
12%
31%
69%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
123
48
75
20
20
39
45
18
14
15
23
37
40
14
32
104
9
7
3
6%
5%
7%
8%
6%
6%
7%
6%
7%
6%
5%
7%
7%
4%
7%
6%
5%
7%
6%
a
m
m
m
39%
61%
16%
16%
32%
37%
14%
11%
12%
18%
30%
33%
11%
26%
84%
8%
6%
3%
At least weekly
194
97
98
35
45
66
48
32
26
20
46
43
52
48
52
157
18
14
5
10%
10%
10%
14%
14%
10%
7%
10%
13%
9%
11%
8%
9%
14%
11%
10%
11%
14%
9%
f
ef
kl
50%
50%
18%
23%
34%
25%
16%
13%
10%
24%
22%
27%
25%
27%
81%
9%
7%
3%
At least monthly
143
73
70
18
23
55
47
22
15
13
48
34
49
24
35
113
19
5
6
7%
8%
7%
7%
7%
8%
7%
7%
7%
6%
11%
6%
8%
7%
8%
7%
11%
5%
11%
i
oq
oq
51%
49%
13%
16%
38%
33%
16%
10%
9%
34%
24%
34%
17%
25%
79%
13%
4%
4%
Have tried it once
153
75
77
16
28
78
31
11
11
24
49
51
62
22
18
129
12
9
3
8%
8%
8%
6%
9%
11%
5%
4%
6%
11%
11%
10%
11%
6%
4%
8%
7%
9%
6%
f
cf
g
gh
n
mn
49%
51%
10%
18%
51%
20%
7%
7%
16%
32%
33%
41%
15%
11%
84%
8%
6%
2%
Never
1212
583
629
149
187
431
444
191
117
147
251
341
360
226
281
1009
109
59
34
62%
62%
63%
60%
58%
62%
66%
62%
59%
66%
59%
65%
61%
64%
61%
63%
64%
59%
61%
d
48%
52%
12%
15%
36%
37%
16%
10%
12%
21%
28%
30%
19%
23%
83%
9%
5%
3%
Do not have access to device
114
57
57
12
18
27
57
33
17
5
8
22
28
18
47
100
3
7
4
6%
6%
6%
5%
6%
4%
9%
11%
8%
2%
2%
4%
5%
5%
10%
6%
2%
7%
7%
e
ij
ij
klm
p
p
p
50%
50%
10%
16%
23%
50%
29%
15%
5%
7%
19%
24%
16%
41%
88%
3%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
123
11
23
8
4
6
15
11
3
22
102
21
71
52
74
49
6%
5%
8%
4%
3%
4%
9%
7%
5%
11%
6%
7%
6%
6%
6%
7%
cd
acdeh
9%
18%
6%
3%
5%
12%
9%
3%
18%
83%
17%
58%
42%
60%
40%
At least weekly
194
29
27
24
16
10
7
15
11
18
179
15
120
74
118
77
10%
13%
9%
12%
12%
7%
4%
9%
14%
8%
11%
5%
11%
9%
9%
11%
ef
f
f
f
f
ef
k
15%
14%
12%
8%
5%
3%
8%
6%
9%
92%
8%
62%
38%
61%
39%
At least monthly
143
21
26
12
7
8
4
13
6
16
123
20
81
62
91
52
7%
9%
9%
6%
5%
5%
2%
8%
8%
8%
7%
7%
7%
8%
7%
8%
f
f
f
f
f
15%
18%
9%
5%
5%
3%
9%
4%
11%
86%
14%
56%
43%
64%
36%
Have tried it once
153
22
40
21
7
12
1
5
10
9
130
23
118
35
106
47
8%
10%
14%
11%
5%
8%
*%
3%
14%
5%
8%
8%
10%
4%
8%
7%
fg
dfgi
dfgi
f
f
f
dfgi
f
m
15%
26%
14%
5%
8%
*%
4%
7%
6%
85%
15%
77%
23%
70%
30%
Never
1212
125
159
112
92
104
138
116
39
125
1021
191
695
517
809
403
62%
56%
54%
58%
71%
66%
82%
70%
52%
60%
62%
67%
62%
64%
64%
59%
abchi
bh
abcdeghi
abchi
j
o
10%
13%
9%
8%
9%
11%
10%
3%
10%
84%
16%
57%
43%
67%
33%
Do not have access to device
114
15
17
15
4
17
3
4
5
19
100
14
43
71
61
53
6%
7%
6%
8%
3%
11%
2%
3%
7%
9%
6%
5%
4%
9%
5%
8%
f
dfg
dfg
f
dfg
l
n
13%
15%
13%
3%
15%
3%
4%
5%
17%
88%
12%
37%
63%
53%
47%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
65
37
28
22
9
22
11
9
2
4
20
25
22
9
10
56
5
3
1
3%
4%
3%
9%
3%
3%
2%
3%
1%
2%
5%
5%
4%
2%
2%
4%
3%
3%
1%
def
h
n
r
57%
43%
35%
15%
34%
17%
14%
4%
7%
31%
38%
34%
13%
15%
87%
8%
4%
1%
At least weekly
131
74
57
24
26
57
24
15
12
11
39
46
43
23
20
114
8
7
2
7%
8%
6%
10%
8%
8%
4%
5%
6%
5%
9%
9%
7%
7%
4%
7%
5%
7%
4%
f
f
f
g
n
n
r
56%
44%
18%
20%
43%
19%
11%
9%
8%
29%
35%
32%
18%
15%
87%
6%
5%
2%
At least monthly
106
62
44
20
27
40
19
14
6
8
37
44
35
15
13
91
11
2
3
5%
7%
4%
8%
8%
6%
3%
4%
3%
4%
9%
8%
6%
4%
3%
6%
6%
2%
5%
b
f
f
f
ghi
mn
n
q
q
q
58%
42%
19%
26%
38%
18%
13%
6%
7%
34%
41%
33%
14%
12%
85%
10%
2%
3%
Have tried it once
90
31
59
12
17
46
14
9
7
12
29
24
42
16
8
77
8
3
1
5%
3%
6%
5%
5%
7%
2%
3%
4%
5%
7%
4%
7%
4%
2%
5%
5%
3%
3%
a
f
f
f
g
n
n
n
35%
65%
14%
19%
52%
15%
10%
8%
13%
32%
26%
47%
18%
9%
86%
9%
4%
2%
Never
1326
625
702
150
215
481
481
195
141
172
289
363
401
246
313
1088
121
75
42
68%
67%
70%
60%
67%
69%
71%
64%
71%
77%
68%
69%
68%
70%
67%
68%
71%
74%
76%
c
c
gj
o
o
47%
53%
11%
16%
36%
36%
15%
11%
13%
22%
27%
30%
19%
24%
82%
9%
6%
3%
Do not have access to device
220
105
116
21
26
50
124
64
31
17
13
27
49
43
101
185
18
11
6
11%
11%
12%
8%
8%
7%
18%
21%
16%
8%
3%
5%
8%
12%
22%
12%
10%
11%
11%
cde
ij
ij
j
kl
klm
47%
53%
9%
12%
23%
56%
29%
14%
8%
6%
12%
22%
20%
46%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
65
2
3
10
5
3
10
5
1
16
57
8
45
19
38
27
3%
1%
1%
5%
4%
2%
6%
3%
2%
8%
3%
3%
4%
2%
3%
4%
ab
abh
abeh
m
3%
5%
15%
8%
5%
16%
8%
2%
25%
88%
12%
70%
30%
58%
42%
At least weekly
131
22
28
16
7
8
5
12
2
14
121
10
89
42
71
60
7%
10%
10%
8%
6%
5%
3%
7%
3%
7%
7%
4%
8%
5%
6%
9%
fh
fh
fh
k
m
n
16%
21%
12%
5%
6%
4%
9%
2%
11%
92%
8%
68%
32%
54%
46%
At least monthly
106
20
22
18
4
3
3
7
2
12
91
15
71
35
60
47
5%
9%
8%
9%
3%
2%
2%
4%
2%
6%
6%
5%
6%
4%
5%
7%
defh
defh
defh
19%
21%
17%
3%
3%
3%
7%
2%
11%
86%
14%
67%
33%
56%
44%
Have tried it once
90
17
14
8
3
8
1
6
10
9
81
9
73
17
59
31
5%
8%
5%
4%
3%
5%
1%
4%
14%
4%
5%
3%
6%
2%
5%
4%
df
f
f
f
bcdefgi
f
m
19%
16%
9%
4%
9%
1%
6%
12%
10%
90%
10%
81%
19%
66%
34%
Never
1326
140
200
112
98
115
142
122
44
116
1115
212
779
547
905
422
68%
63%
68%
58%
75%
73%
85%
74%
58%
56%
67%
75%
69%
67%
72%
62%
chi
achi
achi
abcdeghi
achi
j
o
11%
15%
8%
7%
9%
11%
9%
3%
9%
84%
16%
59%
41%
68%
32%
Do not have access to device
220
23
25
29
13
20
6
14
16
41
191
29
69
151
125
95
11%
10%
8%
15%
10%
13%
3%
8%
21%
20%
12%
10%
6%
19%
10%
14%
f
bfg
f
f
abdfg
abdfg
l
n
10%
11%
13%
6%
9%
3%
6%
7%
19%
87%
13%
31%
69%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
421
194
227
33
46
168
174
36
34
46
143
186
112
60
61
363
29
23
5
22%
21%
23%
13%
14%
24%
26%
12%
17%
21%
34%
35%
19%
17%
13%
23%
17%
23%
9%
cd
cd
g
ghi
lmn
n
r
r
r
46%
54%
8%
11%
40%
41%
9%
8%
11%
34%
44%
27%
14%
14%
86%
7%
5%
1%
At least weekly
158
87
72
22
30
57
51
12
10
18
61
54
53
27
25
137
12
8
2
8%
9%
7%
9%
9%
8%
8%
4%
5%
8%
14%
10%
9%
8%
5%
8%
7%
7%
4%
g
ghi
n
n
r
55%
45%
14%
19%
36%
32%
8%
6%
11%
39%
34%
34%
17%
16%
86%
8%
5%
1%
At least monthly
35
21
13
6
3
18
7
2
4
4
7
13
8
10
4
29
2
1
2
2%
2%
1%
2%
1%
3%
1%
1%
2%
2%
2%
2%
1%
3%
1%
2%
1%
1%
4%
f
n
n
opq
62%
38%
17%
10%
53%
20%
5%
12%
11%
21%
37%
24%
29%
10%
84%
6%
3%
7%
Have tried it once
17
4
13
1
6
7
3
*
2
2
4
5
8
2
1
14
1
2
*
1%
*%
1%
1%
2%
1%
*%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
2%
1%
f
25%
75%
7%
32%
43%
17%
1%
10%
14%
24%
32%
45%
15%
9%
80%
7%
11%
2%
Never
753
367
387
98
128
274
254
136
75
95
115
176
245
141
190
605
81
37
31
39%
39%
38%
39%
40%
39%
38%
44%
38%
42%
27%
33%
41%
40%
41%
38%
47%
37%
55%
j
j
j
k
k
k
oq
opq
49%
51%
13%
17%
36%
34%
18%
10%
13%
15%
23%
33%
19%
25%
80%
11%
5%
4%
Do not have access to device
554
260
294
89
109
170
185
120
75
58
95
94
164
111
184
464
45
30
15
29%
28%
29%
36%
34%
25%
27%
39%
38%
26%
22%
18%
28%
32%
40%
29%
26%
30%
27%
ef
ef
ij
ij
k
k
klm
47%
53%
16%
20%
31%
33%
22%
14%
11%
17%
17%
30%
20%
33%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
421
40
98
58
19
33
31
29
9
45
354
67
253
168
315
106
22%
18%
34%
30%
15%
21%
19%
17%
12%
22%
21%
24%
22%
21%
25%
16%
adefghi
adfgh
h
h
o
10%
23%
14%
5%
8%
7%
7%
2%
11%
84%
16%
60%
40%
75%
25%
At least weekly
158
21
24
13
12
16
10
20
7
14
130
28
103
55
108
50
8%
9%
8%
7%
9%
10%
6%
12%
9%
6%
8%
10%
9%
7%
9%
7%
f
13%
15%
8%
7%
10%
6%
13%
4%
9%
82%
18%
65%
35%
68%
32%
At least monthly
35
7
6
1
2
1
1
4
4
4
30
5
24
10
23
12
2%
3%
2%
*%
1%
1%
*%
2%
6%
2%
2%
2%
2%
1%
2%
2%
c
cdef
21%
19%
2%
5%
3%
2%
10%
12%
11%
86%
14%
70%
30%
65%
35%
Have tried it once
17
2
5
-
-
1
1
2
2
2
12
5
14
3
13
4
1%
1%
2%
-%
-%
1%
1%
1%
2%
1%
1%
2%
1%
*%
1%
1%
cd
m
11%
27%
-%
-%
6%
6%
10%
10%
11%
71%
29%
81%
19%
79%
21%
Never
753
87
70
59
68
86
107
68
17
42
638
115
436
318
490
264
39%
39%
24%
31%
52%
55%
64%
41%
23%
20%
39%
41%
39%
39%
39%
39%
bhi
i
abcghi
abcghi
abcdghi
bchi
12%
9%
8%
9%
11%
14%
9%
2%
6%
85%
15%
58%
42%
65%
35%
Do not have access to device
554
65
89
61
29
20
18
43
36
102
491
63
297
257
309
245
29%
29%
30%
32%
22%
13%
11%
26%
48%
49%
30%
22%
26%
32%
25%
36%
ef
ef
def
ef
ef
abcdefg
abcdefg
k
l
n
12%
16%
11%
5%
4%
3%
8%
6%
18%
89%
11%
54%
46%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
664
343
321
71
109
294
190
58
55
89
203
209
218
132
105
557
45
35
27
34%
37%
32%
28%
34%
42%
28%
19%
28%
40%
48%
39%
37%
38%
23%
35%
27%
35%
47%
b
cdf
g
gh
gh
n
n
n
p
p
opq
52%
48%
11%
16%
44%
29%
9%
8%
13%
31%
31%
33%
20%
16%
84%
7%
5%
4%
At least weekly
459
219
240
69
98
153
140
39
47
58
118
134
147
92
86
361
57
30
11
24%
23%
24%
27%
30%
22%
21%
13%
24%
26%
28%
25%
25%
26%
18%
22%
34%
30%
19%
f
ef
g
g
g
n
n
n
or
or
48%
52%
15%
21%
33%
31%
9%
10%
13%
26%
29%
32%
20%
19%
79%
12%
7%
2%
At least monthly
87
40
47
13
14
29
31
10
5
11
21
28
23
12
24
77
4
5
2
5%
4%
5%
5%
4%
4%
5%
3%
3%
5%
5%
5%
4%
3%
5%
5%
2%
5%
3%
p
46%
54%
15%
16%
33%
36%
11%
6%
12%
24%
32%
27%
13%
28%
89%
4%
5%
2%
Have tried it once
23
8
16
3
4
8
8
9
1
1
2
5
8
3
7
20
1
1
1
1%
1%
2%
1%
1%
1%
1%
3%
*%
*%
1%
1%
1%
1%
2%
1%
*%
1%
1%
hij
33%
67%
13%
17%
34%
36%
40%
3%
4%
9%
23%
36%
11%
30%
87%
3%
6%
3%
Never
439
196
243
54
51
147
188
101
55
48
58
106
130
71
129
371
37
18
13
23%
21%
24%
22%
16%
21%
28%
33%
28%
21%
14%
20%
22%
20%
28%
23%
22%
18%
23%
cde
ij
j
j
klm
45%
55%
12%
12%
33%
43%
23%
13%
11%
13%
24%
30%
16%
29%
84%
8%
4%
3%
Do not have access to device
266
128
138
40
46
65
115
89
36
17
23
46
64
42
113
224
26
11
4
14%
14%
14%
16%
14%
9%
17%
29%
18%
8%
5%
9%
11%
12%
24%
14%
15%
11%
6%
e
e
e
hij
ij
klm
r
r
r
48%
52%
15%
17%
25%
43%
33%
14%
6%
9%
17%
24%
16%
43%
84%
10%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
664
47
95
75
37
60
61
64
20
98
559
105
482
182
467
197
34%
21%
32%
39%
29%
38%
36%
39%
26%
47%
34%
37%
43%
22%
37%
29%
a
adh
ah
ah
adh
abdh
m
o
7%
14%
11%
6%
9%
9%
10%
3%
15%
84%
16%
73%
27%
70%
30%
At least weekly
459
62
60
55
14
41
26
42
26
34
388
71
275
184
290
169
24%
28%
21%
28%
11%
26%
15%
26%
35%
16%
23%
25%
24%
23%
23%
25%
dfi
d
dfi
dfi
dfi
bdfi
14%
13%
12%
3%
9%
6%
9%
6%
7%
85%
15%
60%
40%
63%
37%
At least monthly
87
12
24
8
4
9
7
7
1
5
70
18
49
39
61
26
5%
5%
8%
4%
3%
6%
4%
5%
2%
2%
4%
6%
4%
5%
5%
4%
dhi
13%
28%
9%
4%
11%
8%
9%
2%
6%
80%
20%
56%
44%
70%
30%
Have tried it once
23
7
2
1
1
1
2
1
5
-
19
5
13
10
11
12
1%
3%
1%
*%
1%
1%
1%
1%
7%
-%
1%
2%
1%
1%
1%
2%
ci
bcdefgi
32%
10%
3%
3%
5%
7%
6%
21%
-%
80%
20%
55%
45%
48%
52%
Never
439
55
66
29
57
36
71
32
9
16
371
68
211
228
301
138
23%
25%
23%
15%
44%
23%
42%
19%
11%
8%
22%
24%
19%
28%
24%
20%
chi
chi
i
abceghi
hi
abceghi
hi
l
13%
15%
7%
13%
8%
16%
7%
2%
4%
84%
16%
48%
52%
69%
31%
Do not have access to device
266
39
44
25
17
10
1
18
14
56
250
16
97
168
128
138
14%
18%
15%
13%
13%
6%
1%
11%
19%
27%
15%
6%
9%
21%
10%
20%
ef
ef
ef
ef
f
f
efg
bcdefg
k
l
n
15%
17%
9%
6%
4%
*%
7%
5%
21%
94%
6%
36%
63%
48%
52%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
179
105
74
22
31
64
62
12
14
28
56
69
54
28
29
148
16
9
6
9%
11%
7%
9%
10%
9%
9%
4%
7%
12%
13%
13%
9%
8%
6%
9%
9%
9%
11%
b
g
gh
lmn
59%
41%
12%
17%
36%
35%
7%
8%
15%
31%
39%
30%
15%
16%
83%
9%
5%
3%
At least weekly
159
81
78
22
31
52
53
10
16
15
50
51
46
35
27
127
23
6
2
8%
9%
8%
9%
10%
8%
8%
3%
8%
7%
12%
10%
8%
10%
6%
8%
14%
6%
4%
g
gi
n
n
r
oqr
51%
49%
14%
20%
33%
33%
6%
10%
9%
31%
32%
29%
22%
17%
80%
15%
4%
2%
At least monthly
52
28
24
5
8
22
16
4
6
9
13
15
14
11
11
43
5
3
1
3%
3%
2%
2%
3%
3%
2%
1%
3%
4%
3%
3%
2%
3%
2%
3%
3%
3%
2%
g
54%
46%
10%
16%
42%
32%
7%
11%
17%
24%
29%
28%
21%
22%
83%
10%
5%
2%
Have tried it once
68
28
40
10
14
27
16
13
*
12
14
20
23
14
11
60
3
4
1
3%
3%
4%
4%
4%
4%
2%
4%
*%
5%
3%
4%
4%
4%
2%
4%
2%
4%
2%
h
h
h
41%
59%
15%
21%
40%
24%
19%
1%
18%
20%
29%
34%
21%
16%
88%
4%
6%
2%
Never
1070
493
577
130
153
415
372
160
115
120
237
294
334
196
242
880
89
64
37
55%
53%
57%
52%
48%
60%
55%
52%
57%
53%
56%
56%
57%
56%
52%
55%
52%
63%
66%
a
cd
d
op
op
46%
54%
12%
14%
39%
35%
15%
11%
11%
22%
28%
31%
18%
23%
82%
8%
6%
3%
Do not have access to device
411
198
213
60
83
114
154
108
49
41
56
79
119
67
145
354
34
15
8
21%
21%
21%
24%
26%
16%
23%
35%
25%
18%
13%
15%
20%
19%
31%
22%
20%
15%
15%
e
e
e
hij
j
k
klm
qr
48%
52%
15%
20%
28%
37%
26%
12%
10%
14%
19%
29%
16%
35%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
179
16
15
12
8
21
27
24
3
21
145
35
131
48
107
73
9%
7%
5%
6%
6%
13%
16%
15%
4%
10%
9%
12%
12%
6%
8%
11%
bcdh
abcdh
abcdh
h
j
m
9%
8%
7%
5%
12%
15%
14%
2%
12%
81%
19%
73%
27%
60%
40%
At least weekly
159
34
25
11
7
12
14
6
8
10
135
24
97
62
94
65
8%
15%
9%
6%
5%
8%
9%
4%
11%
5%
8%
8%
9%
8%
7%
10%
cdegi
g
g
gi
21%
16%
7%
4%
8%
9%
4%
5%
6%
85%
15%
61%
39%
59%
41%
At least monthly
52
10
17
1
1
5
-
6
1
3
38
13
32
20
36
16
3%
4%
6%
*%
1%
3%
-%
4%
2%
2%
2%
5%
3%
2%
3%
2%
cf
cdfhi
cf
cf
j
18%
32%
1%
2%
9%
-%
11%
2%
6%
74%
26%
62%
38%
69%
31%
Have tried it once
68
21
17
2
1
4
1
9
3
3
59
9
50
17
48
20
3%
9%
6%
1%
1%
2%
*%
6%
4%
1%
4%
3%
4%
2%
4%
3%
cdefhi
cdfi
cdfi
cdf
m
31%
24%
2%
1%
6%
1%
14%
4%
5%
87%
13%
74%
26%
71%
29%
Never
1070
95
157
113
86
98
109
100
43
78
901
169
628
441
754
316
55%
43%
54%
59%
66%
63%
65%
61%
57%
37%
54%
60%
56%
54%
60%
46%
ai
ai
abi
ai
abi
ai
ai
o
9%
15%
11%
8%
9%
10%
9%
4%
7%
84%
16%
59%
41%
70%
30%
Do not have access to device
411
48
61
55
27
17
16
20
17
93
378
33
188
222
220
191
21%
21%
21%
28%
21%
11%
10%
12%
23%
45%
23%
12%
17%
27%
17%
28%
efg
efg
efg
efg
efg
abcdefgh
k
l
n
12%
15%
13%
7%
4%
4%
5%
4%
23%
92%
8%
46%
54%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2885
1424
1461
357
406
939
1183
493
350
347
524
654
894
615
717
1686
392
403
404
Effective Weighted Sample
1932
960
974
242
277
643
801
351
215
231
360
436
594
424
509
1450
273
257
366
Total
1939
933
1006
250
321
695
673
306
200
224
425
528
591
351
464
1611
170
101
56
48%
52%
13%
17%
36%
35%
16%
10%
12%
22%
27%
30%
18%
24%
83%
9%
5%
3%
Every day
109
64
44
12
13
55
28
6
4
12
49
57
24
18
10
95
6
6
1
6%
7%
4%
5%
4%
8%
4%
2%
2%
5%
11%
11%
4%
5%
2%
6%
4%
6%
2%
b
df
g
ghi
lmn
n
r
r
59%
41%
11%
12%
51%
25%
5%
3%
11%
45%
53%
22%
16%
9%
88%
6%
5%
1%
At least weekly
82
43
39
10
12
32
28
6
6
4
27
36
21
13
13
64
14
4
1
4%
5%
4%
4%
4%
5%
4%
2%
3%
2%
6%
7%
4%
4%
3%
4%
8%
3%
1%
gi
lmn
r
oqr
52%
48%
12%
15%
39%
34%
8%
7%
5%
33%
44%
25%
15%
15%
78%
17%
4%
1%
At least monthly
10
6
4
4
3
1
2
-
1
-
2
4
1
4
1
8
1
2
*
1%
1%
*%
2%
1%
*%
*%
-%
1%
-%
*%
1%
*%
1%
*%
*%
1%
2%
*%
ef
o
56%
44%
39%
27%
10%
23%
-%
14%
-%
17%
40%
9%
36%
14%
75%
9%
16%
1%
Have tried it once
3
2
1
1
-
1
1
-
*
-
*
1
-
2
-
2
-
*
*
*%
*%
*%
*%
-%
*%
*%
-%
*%
-%
*%
*%
-%
1%
-%
*%
-%
*%
*%
l
57%
43%
33%
-%
48%
18%
-%
6%
-%
10%
17%
-%
83%
-%
84%
-%
10%
6%
Never
954
443
511
117
156
345
336
155
98
120
172
252
307
175
217
780
88
50
36
49%
48%
51%
47%
49%
50%
50%
51%
49%
54%
40%
48%
52%
50%
47%
48%
51%
49%
64%
j
j
j
opq
46%
54%
12%
16%
36%
35%
16%
10%
13%
18%
26%
32%
18%
23%
82%
9%
5%
4%
Do not have access to device
781
375
406
105
136
260
279
140
90
88
176
178
238
140
224
661
61
40
18
40%
40%
40%
42%
43%
37%
41%
46%
45%
39%
41%
34%
40%
40%
48%
41%
36%
40%
32%
k
klm
r
r
48%
52%
14%
17%
33%
36%
18%
12%
11%
22%
23%
30%
18%
29%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 141
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2885
174
211
217
182
176
179
196
176
175
2043
842
1420
1463
1917
968
Effective Weighted Sample
1932
164
194
205
172
163
168
183
166
163
1586
370
973
1028
1245
687
Total
1939
223
292
192
130
157
168
166
75
209
1656
283
1127
811
1258
681
11%
15%
10%
7%
8%
9%
9%
4%
11%
85%
15%
58%
42%
65%
35%
Every day
109
21
18
13
9
8
3
9
3
11
98
11
86
22
79
30
6%
9%
6%
7%
7%
5%
2%
5%
3%
5%
6%
4%
8%
3%
6%
4%
fh
f
f
m
19%
17%
12%
8%
8%
3%
8%
2%
10%
90%
10%
80%
20%
73%
27%
At least weekly
82
18
17
7
3
3
2
6
2
6
60
23
52
30
58
24
4%
8%
6%
4%
3%
2%
1%
3%
3%
3%
4%
8%
5%
4%
5%
4%
defhi
f
j
22%
20%
9%
4%
3%
2%
7%
2%
7%
73%
27%
63%
37%
70%
30%
At least monthly
10
-
4
-
1
-
-
-
1
2
10
*
6
4
9
1
1%
-%
1%
-%
1%
-%
-%
-%
1%
1%
1%
*%
1%
1%
1%
*%
-%
40%
-%
9%
-%
-%
-%
9%
16%
96%
4%
58%
42%
86%
14%
Have tried it once
3
1
-
1
-
-
-
-
*
-
3
*
2
1
1
2
*%
1%
-%
1%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
*%
*%
39%
-%
33%
-%
-%
-%
-%
12%
-%
90%
10%
82%
18%
28%
72%
Never
954
108
106
76
80
117
140
79
18
56
802
152
549
405
644
309
49%
48%
36%
40%
62%
75%
83%
47%
24%
27%
48%
54%
49%
50%
51%
45%
bhi
h
hi
abcghi
abcdghi
abcdeghi
bhi
o
11%
11%
8%
8%
12%
15%
8%
2%
6%
84%
16%
58%
42%
68%
32%
Do not have access to device
781
75
147
94
36
29
22
72
51
135
684
97
432
349
467
314
40%
33%
50%
49%
28%
18%
13%
44%
68%
65%
41%
34%
38%
43%
37%
46%
ef
adef
adef
ef
def
abcdefg
abcdefg
k
l
n
10%
19%
12%
5%
4%
3%
9%
7%
17%
88%
12%
55%
45%
60%
40%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
494
270
224
131
134
171
58
68
43
65
125
124
150
108
112
325
61
57
51
Effective Weighted Sample
356
197
160
95
95
126
41
54
27
48
90
93
103
80
84
284
43
41
47
Total
404
215
189
106
116
145
38
58
28
50
112
120
118
79
87
350
27
20
7
53%
47%
26%
29%
36%
**
**
**
**
28%
30%
29%
20%
21%
87%
**
**
**
Live via a built in FM radio app
222
124
98
63
64
75
**
**
**
**
68
70
61
43
49
201
**
**
**
55%
58%
52%
60%
55%
52%
**
**
**
**
61%
58%
51%
54%
57%
57%
**
**
**
56%
44%
28%
29%
34%
**
**
**
**
30%
31%
27%
19%
22%
90%
**
**
**
Live via a station website
122
67
55
37
29
40
**
**
**
**
30
32
43
22
25
96
**
**
**
30%
31%
29%
35%
25%
28%
**
**
**
**
27%
27%
36%
28%
29%
27%
**
**
**
55%
45%
30%
24%
33%
**
**
**
**
25%
26%
35%
18%
20%
78%
**
**
**
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer,
Tunein or apps downloaded for
specific radio stations
94
54
40
29
27
33
**
**
**
**
25
32
28
19
15
81
**
**
**
23%
25%
21%
28%
23%
23%
**
**
**
**
22%
26%
24%
25%
18%
23%
**
**
**
57%
43%
31%
29%
35%
**
**
**
**
26%
34%
30%
21%
16%
86%
**
**
**
Via podcasts
18
13
5
9
3
6
**
**
**
**
4
6
7
2
3
16
**
**
**
4%
6%
2%
8%
3%
4%
**
**
**
**
3%
5%
6%
3%
4%
5%
**
**
**
73%
27%
50%
17%
33%
**
**
**
**
22%
31%
39%
12%
18%
89%
**
**
**
Other ways
*
*
-
-
-
*
**
**
**
**
-
-
-
*
-
-
**
**
**
*%
*%
-%
-%
-%
*%
**
**
**
**
-%
-%
-%
*%
-%
-%
**
**
**
100%
-%
-%
-%
61%
**
**
**
**
-%
-%
-%
100%
-%
-%
**
**
**
Don't know
38
12
25
5
12
16
**
**
**
**
8
9
14
5
9
35
**
**
**
9%
6%
13%
5%
10%
11%
**
**
**
**
7%
8%
12%
6%
11%
10%
**
**
**
a
33%
67%
13%
32%
42%
**
**
**
**
21%
25%
37%
14%
25%
92%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
494
65
41
42
34
20
23
33
31
36
380
114
316
178
286
208
Effective Weighted Sample
356
62
39
40
32
19
22
31
29
34
310
50
232
131
194
162
Total
404
91
63
41
26
21
22
27
14
44
362
42
285
119
218
186
**
**
**
**
**
**
**
**
**
90%
10%
71%
29%
54%
46%
Live via a built in FM radio app
222
**
**
**
**
**
**
**
**
**
207
15
158
65
108
114
55%
**
**
**
**
**
**
**
**
**
57%
36%
55%
55%
50%
61%
k
n
**
**
**
**
**
**
**
**
**
93%
7%
71%
29%
49%
51%
Live via a station website
122
**
**
**
**
**
**
**
**
**
108
14
84
39
77
45
30%
**
**
**
**
**
**
**
**
**
30%
33%
29%
32%
35%
24%
o
**
**
**
**
**
**
**
**
**
89%
11%
69%
31%
63%
37%
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer, Tunein
or apps downloaded for specific radio
stations
94
**
**
**
**
**
**
**
**
**
79
15
75
19
58
36
23%
**
**
**
**
**
**
**
**
**
22%
35%
26%
16%
27%
19%
j
m
**
**
**
**
**
**
**
**
**
84%
16%
80%
20%
62%
38%
Via podcasts
18
**
**
**
**
**
**
**
**
**
15
3
15
2
10
8
4%
**
**
**
**
**
**
**
**
**
4%
7%
5%
2%
5%
4%
**
**
**
**
**
**
**
**
**
84%
16%
86%
14%
57%
43%
Other ways
*
**
**
**
**
**
**
**
**
**
-
*
*
-
*
-
*%
**
**
**
**
**
**
**
**
**
-%
1%
*%
-%
*%
-%
**
**
**
**
**
**
**
**
**
-%
100%
100%
-%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
494
65
41
42
34
20
23
33
31
36
380
114
316
178
286
208
Effective Weighted Sample
356
62
39
40
32
19
22
31
29
34
310
50
232
131
194
162
Total
404
91
63
41
26
21
22
27
14
44
362
42
285
119
218
186
**
**
**
**
**
**
**
**
**
90%
10%
71%
29%
54%
46%
Don't know
38
**
**
**
**
**
**
**
**
**
35
3
23
14
17
21
9%
**
**
**
**
**
**
**
**
**
10%
6%
8%
12%
8%
11%
**
**
**
**
**
**
**
**
**
93%
7%
62%
38%
44%
56%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Yes
2154
1076
1078
326
378
775
676
322
228
250
445
590
671
377
511
1801
192
107
53
85%
88%
82%
85%
85%
88%
81%
71%
82%
90%
95%
93%
89%
81%
75%
85%
87%
86%
76%
b
f
g
gh
ghi
lmn
mn
n
r
r
r
50%
50%
15%
18%
36%
31%
15%
11%
12%
21%
27%
31%
18%
24%
84%
9%
5%
2%
No
346
122
224
49
60
94
143
128
44
23
23
44
70
73
160
290
26
15
14
14%
10%
17%
13%
13%
11%
17%
28%
16%
8%
5%
7%
9%
16%
24%
14%
12%
12%
20%
a
e
hij
ij
kl
klm
opq
35%
65%
14%
17%
27%
41%
37%
13%
7%
7%
13%
20%
21%
46%
84%
8%
4%
4%
Unsure
39
19
20
6
9
10
13
4
6
4
1
4
12
15
9
31
3
3
2
2%
2%
1%
2%
2%
1%
2%
1%
2%
1%
*%
1%
2%
3%
1%
1%
1%
2%
3%
j
kln
o
49%
51%
16%
23%
26%
35%
11%
16%
11%
3%
9%
30%
38%
22%
80%
7%
7%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Yes
2154
261
314
198
142
193
194
179
88
232
1868
287
1274
879
1350
804
85%
81%
91%
90%
80%
88%
81%
86%
83%
82%
85%
84%
89%
79%
87%
82%
adfhi
adfhi
d
m
o
12%
15%
9%
7%
9%
9%
8%
4%
11%
87%
13%
59%
41%
63%
37%
No
346
53
31
22
33
26
44
27
18
38
297
49
132
214
180
166
14%
16%
9%
10%
19%
12%
18%
13%
17%
13%
14%
14%
9%
19%
12%
17%
bc
bce
bce
bc
l
n
15%
9%
6%
10%
7%
13%
8%
5%
11%
86%
14%
38%
62%
52%
48%
Unsure
39
8
1
-
3
1
1
2
1
14
34
5
20
18
23
16
2%
3%
*%
-%
2%
1%
*%
1%
1%
5%
2%
1%
1%
2%
1%
2%
bcf
bcdefgh
21%
2%
-%
7%
4%
2%
5%
2%
37%
87%
13%
53%
47%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Yes
1690
820
870
260
282
608
541
223
176
179
411
494
514
296
383
1426
146
77
41
67%
67%
66%
68%
63%
69%
65%
49%
63%
65%
88%
77%
68%
64%
56%
67%
66%
62%
59%
d
g
g
ghi
lmn
n
n
r
r
49%
51%
15%
17%
36%
32%
13%
10%
11%
24%
29%
30%
18%
23%
84%
9%
5%
2%
No
803
379
425
112
154
256
282
222
96
90
57
136
224
163
280
658
73
46
26
32%
31%
32%
29%
34%
29%
34%
49%
35%
33%
12%
21%
30%
35%
41%
31%
33%
37%
38%
e
hij
j
j
k
kl
klm
o
o
47%
53%
14%
19%
32%
35%
28%
12%
11%
7%
17%
28%
20%
35%
82%
9%
6%
3%
Don't know
45
18
27
9
11
15
10
9
6
7
2
8
15
5
18
38
3
2
2
2%
1%
2%
2%
2%
2%
1%
2%
2%
3%
*%
1%
2%
1%
3%
2%
1%
2%
3%
j
j
j
o
40%
60%
20%
25%
34%
22%
20%
13%
16%
4%
17%
33%
11%
39%
84%
6%
5%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Yes
1690
202
271
164
113
117
127
148
84
200
1464
226
1009
681
1085
606
67%
63%
78%
75%
64%
53%
53%
71%
79%
70%
67%
67%
71%
61%
70%
61%
ef
adefi
adef
ef
ef
adefgi
ef
m
o
12%
16%
10%
7%
7%
8%
9%
5%
12%
87%
13%
60%
40%
64%
36%
No
803
110
73
52
60
103
108
56
20
75
695
108
391
412
442
362
32%
34%
21%
24%
34%
47%
45%
27%
19%
26%
32%
32%
27%
37%
28%
37%
bch
bch
abcdghi
abcdghi
h
h
l
n
14%
9%
7%
7%
13%
13%
7%
2%
9%
87%
13%
49%
51%
55%
45%
Don't know
45
10
1
4
4
-
3
5
3
9
39
6
27
18
26
19
2%
3%
*%
2%
2%
-%
1%
2%
2%
3%
2%
2%
2%
2%
2%
2%
be
e
e
e
be
21%
3%
8%
8%
-%
7%
10%
6%
21%
87%
13%
60%
40%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP9). How many DAB sets do you have in your household?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
1
(1.0)
682
333
349
97
102
251
233
79
67
73
176
237
208
113
123
574
62
30
16
27%
27%
26%
25%
23%
29%
28%
18%
24%
26%
38%
37%
28%
24%
18%
27%
28%
24%
22%
d
d
g
g
ghi
lmn
n
n
r
49%
51%
14%
15%
37%
34%
12%
10%
11%
26%
35%
30%
17%
18%
84%
9%
4%
2%
2
(2.0)
168
86
82
18
17
64
69
16
15
18
61
65
52
22
29
144
13
11
1
7%
7%
6%
5%
4%
7%
8%
3%
5%
7%
13%
10%
7%
5%
4%
7%
6%
8%
2%
d
cd
g
ghi
lmn
n
r
r
r
51%
49%
11%
10%
38%
41%
9%
9%
11%
37%
39%
31%
13%
17%
85%
8%
6%
1%
3 or more
(3.0)
87
53
34
6
9
36
36
7
5
13
35
37
23
12
15
76
6
4
1
3%
4%
3%
2%
2%
4%
4%
2%
2%
5%
7%
6%
3%
3%
2%
4%
3%
4%
1%
b
c
cd
g
gh
lmn
r
r
61%
39%
7%
11%
41%
42%
8%
6%
14%
40%
43%
27%
14%
17%
87%
7%
5%
1%
ANY DAB SETS
938
472
465
120
128
351
338
102
87
103
273
339
283
147
167
793
81
45
18
37%
39%
35%
32%
29%
40%
41%
23%
31%
37%
58%
53%
38%
32%
25%
37%
37%
36%
25%
cd
cd
g
g
ghi
lmn
mn
n
r
r
r
50%
50%
13%
14%
37%
36%
11%
9%
11%
29%
36%
30%
16%
18%
85%
9%
5%
2%
None
(0.0)
1565
732
833
250
314
516
485
344
190
169
193
294
455
312
502
1301
134
79
51
62%
60%
63%
66%
70%
59%
58%
76%
68%
61%
41%
46%
60%
67%
74%
61%
61%
63%
73%
ef
ef
hij
j
j
k
kl
klm
opq
47%
53%
16%
20%
33%
31%
22%
12%
11%
12%
19%
29%
20%
32%
83%
9%
5%
3%
Don't know
36
14
23
11
5
12
10
7
1
4
4
5
14
6
12
28
6
1
1
1%
1%
2%
3%
1%
1%
1%
2%
*%
2%
1%
1%
2%
1%
2%
1%
3%
1%
2%
f
o
37%
63%
29%
13%
32%
26%
20%
2%
12%
11%
13%
39%
16%
32%
76%
17%
4%
4%
Mean score
.5
.6
.5
.4
.4
.6
.6
.3
.4
.5
.9
.8
.5
.4
.3
.5
.5
.5
.3
b
cd
cd
g
gh
ghi
lmn
mn
n
r
r
r
Standard deviation
.77
.81
.73
.66
.66
.80
.82
.61
.68
.81
.91
.86
.76
.71
.66
.78
.73
.80
.57
Standard error
.01
.02
.02
.03
.03
.02
.02
.02
.03
.04
.04
.03
.02
.03
.02
.02
.03
.04
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP9). How many DAB sets do you have in your household?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
1
(1.0)
682
68
109
66
39
62
48
54
41
86
578
104
415
267
437
246
27%
21%
32%
30%
22%
28%
20%
26%
39%
30%
26%
31%
29%
24%
28%
25%
adf
adf
f
acdefgi
af
m
10%
16%
10%
6%
9%
7%
8%
6%
13%
85%
15%
61%
39%
64%
36%
2
(2.0)
168
20
33
23
18
8
4
16
6
14
140
28
108
59
125
43
7%
6%
10%
11%
10%
4%
2%
8%
6%
5%
6%
8%
8%
5%
8%
4%
f
efi
efi
efi
f
f
m
o
12%
20%
14%
11%
5%
2%
9%
4%
8%
83%
17%
64%
35%
74%
26%
3 or more
(3.0)
87
4
15
7
6
2
3
15
2
24
79
8
54
33
69
18
3%
1%
4%
3%
3%
1%
1%
7%
1%
8%
4%
2%
4%
3%
4%
2%
e
acefh
acdefh
o
5%
17%
7%
7%
2%
3%
17%
2%
27%
91%
9%
62%
38%
79%
21%
ANY DAB SETS
938
93
157
96
63
72
55
85
49
123
797
140
577
360
630
307
37%
29%
45%
44%
35%
33%
23%
41%
46%
43%
36%
41%
40%
32%
41%
31%
adef
aef
f
f
af
adef
aef
j
m
o
10%
17%
10%
7%
8%
6%
9%
5%
13%
85%
15%
62%
38%
67%
33%
None
(0.0)
1565
226
185
124
112
146
182
121
54
152
1371
194
831
733
898
667
62%
70%
53%
56%
63%
67%
76%
58%
50%
54%
62%
57%
58%
66%
58%
68%
bcghi
bhi
bchi
bcdeghi
k
l
n
14%
12%
8%
7%
9%
12%
8%
3%
10%
88%
12%
53%
47%
57%
43%
Don't know
36
3
4
-
2
1
1
3
4
9
30
6
18
18
24
13
1%
1%
1%
-%
1%
1%
1%
1%
3%
3%
1%
2%
1%
2%
2%
1%
cef
cef
9%
11%
-%
6%
3%
4%
7%
10%
25%
82%
18%
49%
51%
66%
34%
Mean score
.5
.4
.6
.6
.5
.4
.3
.6
.6
.7
.5
.6
.6
.4
.6
.4
aef
aef
aef
f
aef
aef
aef
m
o
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP9). How many DAB sets do you have in your household?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Standard deviation
.77
.67
.83
.80
.81
.61
.56
.91
.68
.92
.77
.75
.79
.73
.82
.66
Standard error
.01
.04
.05
.05
.05
.04
.04
.06
.04
.06
.01
.02
.02
.02
.02
.02
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2379
1128
1251
355
405
699
920
561
317
252
258
370
690
533
782
1391
296
324
368
Effective Weighted Sample
1595
744
851
249
279
483
618
395
194
166
171
237
456
375
552
1200
208
203
334
Total
1565
732
833
250
314
516
485
344
190
169
193
294
455
312
502
1301
134
79
51
47%
53%
16%
20%
33%
31%
22%
12%
11%
12%
19%
29%
20%
32%
83%
9%
5%
3%
Certain to
28
10
18
4
8
11
5
5
3
5
6
7
7
7
7
26
*
1
1
2%
1%
2%
2%
3%
2%
1%
2%
1%
3%
3%
2%
1%
2%
1%
2%
*%
1%
1%
p
34%
66%
15%
30%
37%
18%
19%
9%
19%
20%
24%
24%
26%
26%
94%
*%
3%
2%
Very likely
51
25
26
8
8
18
17
4
10
8
7
8
16
12
15
44
3
3
1
3%
3%
3%
3%
3%
4%
3%
1%
5%
5%
4%
3%
4%
4%
3%
3%
2%
4%
1%
g
g
g
r
48%
52%
15%
16%
36%
33%
8%
20%
15%
14%
15%
32%
23%
30%
86%
6%
7%
1%
Likely
127
60
67
18
27
50
33
20
16
9
28
35
29
29
34
107
10
7
2
8%
8%
8%
7%
9%
10%
7%
6%
8%
5%
15%
12%
6%
9%
7%
8%
8%
9%
4%
ghi
ln
r
r
47%
53%
14%
21%
39%
26%
16%
12%
7%
22%
27%
23%
23%
27%
84%
8%
6%
2%
Unlikely
275
137
138
44
54
98
79
50
31
42
47
67
82
49
76
221
35
9
10
18%
19%
17%
18%
17%
19%
16%
15%
16%
25%
24%
23%
18%
16%
15%
17%
26%
12%
20%
gh
g
mn
oq
q
50%
50%
16%
20%
36%
29%
18%
11%
15%
17%
24%
30%
18%
28%
80%
13%
3%
4%
Very unlikely
338
165
173
57
64
109
107
69
50
30
40
44
106
74
113
278
28
23
9
22%
23%
21%
23%
20%
21%
22%
20%
26%
18%
21%
15%
23%
24%
22%
21%
21%
29%
18%
k
k
k
or
49%
51%
17%
19%
32%
32%
20%
15%
9%
12%
13%
31%
22%
33%
82%
8%
7%
3%
Certain not to
472
210
263
62
87
152
172
135
49
44
46
91
120
84
177
400
29
25
18
30%
29%
32%
25%
28%
29%
35%
39%
26%
26%
24%
31%
26%
27%
35%
31%
22%
32%
35%
cde
hij
lm
p
p
p
44%
56%
13%
18%
32%
36%
29%
10%
9%
10%
19%
25%
18%
37%
85%
6%
5%
4%
Don't know
273
125
148
57
66
79
72
61
32
31
18
42
94
57
79
225
29
9
11
17%
17%
18%
23%
21%
15%
15%
18%
17%
18%
10%
14%
21%
18%
16%
17%
21%
12%
21%
ef
ef
j
j
j
kn
q
q
46%
54%
21%
24%
29%
26%
22%
12%
11%
7%
15%
34%
21%
29%
82%
10%
3%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2379
180
131
141
159
169
193
153
130
135
1732
647
1051
1325
1457
922
Effective Weighted Sample
1595
169
121
133
150
158
182
144
123
124
1347
269
714
947
936
660
Total
1565
226
185
124
112
146
182
121
54
152
1371
194
831
733
898
667
14%
12%
8%
7%
9%
12%
8%
3%
10%
88%
12%
53%
47%
57%
43%
Certain to
28
5
3
5
2
6
2
1
1
1
24
4
20
8
14
14
2%
2%
2%
4%
2%
4%
1%
1%
1%
*%
2%
2%
2%
1%
2%
2%
i
m
19%
12%
19%
6%
21%
8%
4%
2%
2%
87%
13%
72%
28%
49%
51%
Very likely
51
7
10
4
5
11
1
2
1
3
44
7
35
16
33
18
3%
3%
5%
4%
4%
8%
*%
1%
1%
2%
3%
4%
4%
2%
4%
3%
f
f
f
f
fghi
m
15%
20%
9%
9%
22%
1%
3%
1%
7%
86%
14%
69%
31%
64%
36%
Likely
127
33
26
5
4
16
3
6
3
12
122
5
74
53
64
63
8%
14%
14%
4%
4%
11%
2%
5%
5%
8%
9%
3%
9%
7%
7%
9%
cdfgh
cdfgh
cdf
f
k
26%
20%
4%
3%
12%
2%
5%
2%
10%
96%
4%
58%
42%
51%
49%
Unlikely
275
22
21
23
23
21
34
33
8
36
233
42
154
121
164
111
18%
10%
11%
19%
21%
14%
19%
27%
14%
24%
17%
22%
18%
17%
18%
17%
a
ab
a
abeh
abe
8%
8%
8%
8%
8%
12%
12%
3%
13%
85%
15%
56%
44%
60%
40%
Very unlikely
338
48
42
35
22
25
24
32
14
36
302
36
181
157
185
153
22%
21%
23%
29%
20%
17%
13%
26%
26%
23%
22%
19%
22%
21%
21%
23%
f
f
ef
f
f
f
14%
12%
10%
7%
7%
7%
9%
4%
11%
89%
11%
53%
46%
55%
45%
Certain not to
472
52
62
41
40
40
85
23
24
34
407
65
223
249
290
182
30%
23%
33%
33%
36%
27%
47%
19%
44%
22%
30%
34%
27%
34%
32%
27%
agi
agi
agi
abcdegi
aegi
l
o
11%
13%
9%
9%
9%
18%
5%
5%
7%
86%
14%
47%
53%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those do not have any DAB sets at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
2379
180
131
141
159
169
193
153
130
135
1732
647
1051
1325
1457
922
Effective Weighted Sample
1595
169
121
133
150
158
182
144
123
124
1347
269
714
947
936
660
Total
1565
226
185
124
112
146
182
121
54
152
1371
194
831
733
898
667
14%
12%
8%
7%
9%
12%
8%
3%
10%
88%
12%
53%
47%
57%
43%
Don't know
273
59
20
10
16
27
33
25
5
30
239
34
144
129
149
124
17%
26%
11%
8%
14%
19%
18%
21%
9%
20%
17%
18%
17%
18%
17%
19%
bcdh
ch
ch
bch
ch
21%
7%
4%
6%
10%
12%
9%
2%
11%
87%
13%
53%
47%
54%
46%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1716
811
905
232
280
500
704
433
236
173
183
259
500
364
590
992
206
247
271
Effective Weighted Sample
1141
534
607
165
190
341
472
304
147
115
118
166
326
252
416
854
143
152
246
Total
1085
512
574
163
205
359
358
254
130
116
133
202
309
206
365
899
92
57
37
47%
53%
15%
19%
33%
33%
23%
12%
11%
12%
19%
28%
19%
34%
83%
8%
5%
3%
No need
701
332
369
123
133
217
228
160
89
75
87
136
199
131
234
600
47
30
24
65%
65%
64%
76%
65%
61%
64%
63%
69%
65%
65%
67%
64%
64%
64%
67%
51%
53%
66%
def
pq
pq
47%
53%
18%
19%
31%
32%
23%
13%
11%
12%
19%
28%
19%
33%
86%
7%
4%
3%
Happy to use existing service
255
117
139
27
44
86
98
65
35
30
29
46
79
52
77
211
21
14
9
24%
23%
24%
17%
22%
24%
27%
25%
27%
26%
22%
23%
26%
25%
21%
23%
23%
25%
25%
c
46%
54%
11%
17%
34%
38%
25%
14%
12%
11%
18%
31%
20%
30%
83%
8%
6%
4%
Would never listen
184
86
98
25
41
62
56
39
24
21
20
28
52
39
65
151
18
10
6
17%
17%
17%
15%
20%
17%
16%
15%
18%
18%
15%
14%
17%
19%
18%
17%
19%
17%
15%
47%
53%
14%
22%
34%
30%
21%
13%
11%
11%
15%
28%
21%
35%
82%
10%
5%
3%
Can receive through digital TV
service
51
30
21
7
10
21
13
8
10
5
10
9
15
9
18
29
12
8
1
5%
6%
4%
4%
5%
6%
4%
3%
7%
4%
7%
4%
5%
4%
5%
3%
13%
14%
4%
g
g
or
or
59%
41%
13%
20%
41%
25%
15%
19%
9%
20%
18%
29%
18%
35%
57%
24%
16%
3%
Happy to use analogue radio
service
29
10
19
2
3
7
17
7
5
4
3
7
8
5
8
22
5
1
1
3%
2%
3%
1%
1%
2%
5%
3%
4%
4%
2%
3%
3%
3%
2%
2%
5%
2%
4%
cde
34%
66%
6%
9%
26%
60%
24%
16%
15%
9%
23%
28%
18%
26%
76%
15%
4%
5%
Poor reception in our area
29
20
9
1
4
13
10
2
4
4
3
10
9
4
6
25
*
3
*
3%
4%
2%
1%
2%
4%
3%
1%
3%
4%
3%
5%
3%
2%
2%
3%
1%
5%
1%
b
g
n
pr
69%
31%
5%
15%
46%
34%
7%
15%
15%
12%
35%
32%
13%
20%
88%
2%
9%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1716
811
905
232
280
500
704
433
236
173
183
259
500
364
590
992
206
247
271
Effective Weighted Sample
1141
534
607
165
190
341
472
304
147
115
118
166
326
252
416
854
143
152
246
Total
1085
512
574
163
205
359
358
254
130
116
133
202
309
206
365
899
92
57
37
47%
53%
15%
19%
33%
33%
23%
12%
11%
12%
19%
28%
19%
34%
83%
8%
5%
3%
Can't afford it
25
9
16
6
5
9
6
12
5
2
-
1
2
-
23
18
6
1
1
2%
2%
3%
4%
2%
2%
2%
5%
4%
2%
-%
*%
1%
-%
6%
2%
6%
2%
2%
j
j
klm
or
37%
63%
23%
18%
34%
25%
46%
22%
8%
-%
4%
8%
-%
89%
70%
22%
5%
3%
Don't know why I should
24
16
8
2
9
7
7
7
5
2
6
5
6
5
8
23
1
*
1
2%
3%
1%
1%
4%
2%
2%
3%
4%
2%
5%
3%
2%
3%
2%
3%
1%
*%
2%
65%
35%
8%
35%
29%
28%
28%
19%
10%
25%
21%
25%
21%
32%
94%
3%
*%
2%
Too expensive generally
24
13
11
3
2
12
6
13
1
2
3
2
3
5
13
19
1
3
1
2%
2%
2%
2%
1%
3%
2%
5%
1%
2%
2%
1%
1%
3%
4%
2%
1%
4%
3%
h
l
53%
47%
14%
10%
52%
24%
54%
3%
7%
12%
8%
12%
23%
56%
81%
3%
11%
5%
Listen in the car/ on phone/
online/elsewhere
7
4
3
1
1
5
-
2
-
-
2
1
4
1
2
6
-
1
*
1%
1%
1%
1%
*%
1%
-%
1%
-%
-%
2%
*%
1%
*%
*%
1%
-%
1%
1%
f
f
58%
42%
18%
10%
72%
-%
22%
-%
-%
32%
12%
58%
9%
22%
86%
-%
11%
3%
Other
14
9
6
*
3
6
5
7
1
-
3
6
2
1
6
10
2
2
*
1%
2%
1%
*%
2%
2%
1%
3%
1%
-%
2%
3%
1%
*%
2%
1%
2%
3%
1%
lm
61%
39%
*%
24%
41%
35%
48%
6%
-%
20%
43%
14%
4%
39%
73%
14%
11%
2%
Don't know
16
8
8
6
3
4
3
6
1
1
2
4
4
3
5
12
1
1
1
1%
2%
1%
4%
2%
1%
1%
2%
*%
1%
1%
2%
1%
1%
1%
1%
1%
3%
3%
f
51%
49%
37%
21%
25%
17%
41%
4%
6%
11%
24%
24%
20%
32%
78%
5%
9%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1716
98
91
114
123
98
152
113
108
95
1220
496
735
978
1076
640
Effective Weighted Sample
1141
92
84
108
116
92
143
106
102
87
950
210
490
697
680
461
Total
1085
122
125
99
86
86
144
87
45
105
942
143
557
527
638
447
**
**
9%
8%
**
13%
8%
4%
**
87%
13%
51%
49%
59%
41%
No need
701
**
**
60
59
**
99
48
23
**
610
91
357
344
413
289
65%
**
**
60%
69%
**
69%
56%
52%
**
65%
64%
64%
65%
65%
65%
gh
gh
**
**
8%
8%
**
14%
7%
3%
**
87%
13%
51%
49%
59%
41%
Happy to use existing service
255
**
**
29
16
**
18
26
12
**
221
34
129
126
138
117
24%
**
**
30%
19%
**
12%
30%
27%
**
24%
24%
23%
24%
22%
26%
f
f
f
**
**
11%
6%
**
7%
10%
5%
**
87%
13%
51%
49%
54%
46%
Would never listen
184
**
**
12
9
**
22
15
8
**
163
21
102
81
102
82
17%
**
**
12%
10%
**
15%
17%
17%
**
17%
15%
18%
15%
16%
18%
**
**
6%
5%
**
12%
8%
4%
**
88%
12%
55%
44%
55%
45%
Can receive through digital TV service
51
**
**
2
1
**
6
3
7
**
42
9
26
25
26
25
5%
**
**
2%
1%
**
4%
3%
15%
**
4%
6%
5%
5%
4%
6%
cdfg
**
**
5%
1%
**
11%
5%
13%
**
83%
17%
51%
49%
51%
49%
Happy to use analogue radio service
29
**
**
4
1
**
3
4
1
**
25
4
12
17
16
13
3%
**
**
4%
1%
**
2%
4%
2%
**
3%
3%
2%
3%
3%
3%
**
**
13%
2%
**
11%
13%
3%
**
86%
14%
41%
59%
56%
44%
Poor reception in our area
29
**
**
6
5
**
3
3
*
**
21
7
19
9
22
7
3%
**
**
6%
5%
**
2%
4%
1%
**
2%
5%
3%
2%
3%
2%
h
h
j
**
**
21%
16%
**
9%
12%
1%
**
74%
26%
67%
33%
76%
24%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
c
d
~e
f
g
h
~i
j
k
l
m
n
o
Unweighted total
1716
98
91
114
123
98
152
113
108
95
1220
496
735
978
1076
640
Effective Weighted Sample
1141
92
84
108
116
92
143
106
102
87
950
210
490
697
680
461
Total
1085
122
125
99
86
86
144
87
45
105
942
143
557
527
638
447
**
**
9%
8%
**
13%
8%
4%
**
87%
13%
51%
49%
59%
41%
Can't afford it
25
**
**
3
3
**
2
1
1
**
25
1
4
21
13
12
2%
**
**
3%
4%
**
1%
1%
2%
**
3%
*%
1%
4%
2%
3%
k
l
**
**
11%
13%
**
6%
2%
3%
**
98%
2%
16%
84%
51%
49%
Don't know why I should
24
**
**
2
5
**
6
2
1
**
22
2
16
9
9
16
2%
**
**
2%
5%
**
4%
2%
2%
**
2%
2%
3%
2%
1%
4%
n
**
**
7%
19%
**
23%
6%
3%
**
91%
9%
65%
35%
36%
64%
Too expensive generally
24
**
**
2
3
**
2
2
1
**
20
3
11
13
13
11
2%
**
**
2%
4%
**
1%
2%
2%
**
2%
2%
2%
3%
2%
2%
**
**
7%
13%
**
9%
8%
3%
**
86%
14%
44%
56%
54%
46%
Listen in the car/ on phone/
online/elsewhere
7
**
**
1
-
**
1
1
1
**
7
1
5
2
4
3
1%
**
**
1%
-%
**
1%
1%
2%
**
1%
1%
1%
*%
1%
1%
**
**
16%
-%
**
18%
13%
14%
**
89%
11%
73%
27%
55%
45%
Other
14
**
**
2
3
**
1
-
-
**
11
3
7
7
10
4
1%
**
**
2%
3%
**
*%
-%
-%
**
1%
2%
1%
1%
2%
1%
**
**
15%
18%
**
5%
-%
-%
**
79%
21%
48%
52%
69%
31%
Don't know
16
**
**
1
2
**
4
1
1
**
14
2
7
9
11
5
1%
**
**
1%
2%
**
3%
1%
2%
**
1%
1%
1%
2%
2%
1%
**
**
5%
10%
**
25%
8%
6%
**
90%
10%
44%
56%
68%
32%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Married/ civil partnership
1237
612
626
38
185
556
458
105
121
150
340
406
358
235
237
1053
89
60
35
49%
50%
47%
10%
41%
63%
55%
23%
44%
54%
73%
64%
48%
51%
35%
50%
40%
48%
50%
c
cdf
cd
g
gh
ghi
lmn
n
n
p
p
p
49%
51%
3%
15%
45%
37%
8%
10%
12%
28%
33%
29%
19%
19%
85%
7%
5%
3%
Co-habiting
222
114
108
40
74
85
23
27
23
36
60
50
59
52
61
175
26
15
7
9%
9%
8%
11%
17%
10%
3%
6%
8%
13%
13%
8%
8%
11%
9%
8%
12%
12%
9%
f
cef
f
g
g
l
o
o
51%
49%
18%
33%
38%
10%
12%
10%
16%
27%
23%
26%
24%
28%
79%
12%
7%
3%
Single
680
348
332
297
173
149
62
178
75
49
57
124
226
116
213
570
62
28
19
27%
29%
25%
78%
39%
17%
7%
39%
27%
18%
12%
19%
30%
25%
31%
27%
28%
22%
28%
b
def
ef
f
hij
ij
j
km
k
km
51%
49%
44%
25%
22%
9%
26%
11%
7%
8%
18%
33%
17%
31%
84%
9%
4%
3%
Widowed, divorced or separated
394
140
253
6
15
87
286
143
59
41
12
56
108
60
166
319
43
22
9
15%
12%
19%
2%
3%
10%
34%
32%
21%
15%
2%
9%
14%
13%
24%
15%
20%
18%
13%
a
cd
cde
hij
ij
j
k
k
klm
or
36%
64%
1%
4%
22%
73%
36%
15%
10%
3%
14%
28%
15%
42%
81%
11%
6%
2%
Refused
6
3
3
-
-
2
4
2
*
-
-
1
1
1
3
5
1
*
*
*%
*%
*%
-%
-%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
48%
52%
-%
-%
30%
70%
28%
7%
-%
-%
13%
18%
13%
45%
80%
13%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Married/ civil partnership
1237
163
182
106
76
98
135
120
52
121
1050
187
744
492
803
434
49%
51%
53%
48%
43%
44%
57%
57%
49%
43%
48%
55%
52%
44%
52%
44%
di
dei
cdei
j
m
o
13%
15%
9%
6%
8%
11%
10%
4%
10%
85%
15%
60%
40%
65%
35%
Co-habiting
222
18
24
23
22
21
25
9
7
26
201
22
170
53
137
85
9%
6%
7%
10%
13%
10%
10%
5%
6%
9%
9%
6%
12%
5%
9%
9%
g
abgh
g
g
g
m
8%
11%
10%
10%
9%
11%
4%
3%
12%
90%
10%
76%
24%
62%
38%
Single
680
111
86
55
50
59
53
50
26
80
608
72
383
297
351
329
27%
35%
25%
25%
28%
27%
22%
24%
24%
28%
28%
21%
27%
27%
23%
33%
bcfgh
k
n
16%
13%
8%
7%
9%
8%
7%
4%
12%
89%
11%
56%
44%
52%
48%
Widowed, divorced or separated
394
28
54
35
29
42
25
29
22
56
335
59
127
266
258
136
15%
9%
16%
16%
16%
19%
11%
14%
21%
20%
15%
17%
9%
24%
17%
14%
a
a
a
af
af
af
l
7%
14%
9%
7%
11%
6%
7%
6%
14%
85%
15%
32%
68%
65%
35%
Refused
6
2
-
1
-
-
1
1
-
1
5
1
2
3
3
3
*%
*%
-%
*%
-%
-%
*%
*%
-%
*%
*%
*%
*%
*%
*%
*%
27%
-%
13%
-%
-%
12%
13%
-%
16%
86%
14%
43%
47%
47%
53%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
WHITE
British
1692
785
907
245
270
581
597
292
193
178
326
445
501
314
428
1544
58
52
39
67%
64%
69%
64%
60%
66%
72%
64%
69%
64%
69%
70%
67%
68%
63%
73%
26%
42%
55%
a
cde
n
pqr
p
pq
46%
54%
14%
16%
34%
35%
17%
11%
11%
19%
26%
30%
19%
25%
91%
3%
3%
2%
English
224
124
100
29
28
68
99
40
23
29
51
62
57
36
70
216
5
3
*
9%
10%
8%
8%
6%
8%
12%
9%
8%
10%
11%
10%
8%
8%
10%
10%
2%
3%
*%
b
cde
pqr
r
r
55%
45%
13%
12%
30%
44%
18%
10%
13%
23%
27%
25%
16%
31%
96%
2%
1%
*%
Scottish
158
77
81
22
24
56
56
40
15
15
26
28
41
36
53
11
147
*
-
6%
6%
6%
6%
5%
6%
7%
9%
5%
5%
6%
4%
5%
8%
8%
*%
66%
*%
-%
k
k
oqr
49%
51%
14%
15%
35%
36%
25%
10%
9%
16%
18%
26%
23%
33%
7%
93%
*%
-%
Welsh
66
32
34
7
11
26
21
10
9
8
13
11
21
14
20
8
*
58
-
3%
3%
3%
2%
3%
3%
3%
2%
3%
3%
3%
2%
3%
3%
3%
*%
*%
46%
-%
opr
48%
52%
10%
17%
40%
33%
16%
14%
12%
20%
17%
32%
21%
30%
12%
*%
88%
-%
Irish
43
23
20
9
7
14
13
9
5
7
5
10
15
8
11
16
*
*
27
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
1%
*%
*%
38%
opq
54%
46%
21%
16%
33%
30%
20%
13%
16%
12%
22%
34%
19%
24%
37%
*%
1%
62%
Any other white background
94
42
52
14
36
33
10
17
11
17
11
16
26
22
30
84
5
3
2
4%
3%
4%
4%
8%
4%
1%
4%
4%
6%
2%
3%
3%
5%
4%
4%
2%
2%
3%
f
cef
f
j
45%
55%
15%
39%
35%
11%
18%
12%
19%
12%
18%
27%
24%
32%
89%
6%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
MIXED
White and Black Caribbean
17
7
10
8
7
2
1
2
-
3
2
6
5
2
4
16
1
-
-
1%
1%
1%
2%
2%
*%
*%
*%
-%
1%
1%
1%
1%
*%
1%
1%
*%
-%
-%
ef
ef
39%
61%
45%
41%
10%
5%
11%
-%
20%
14%
32%
29%
12%
26%
95%
5%
-%
-%
White and Black African
2
-
2
-
-
2
-
2
-
-
-
-
-
-
2
2
-
-
-
*%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
White and Asian
3
1
1
-
1
1
1
1
-
1
-
1
1
-
1
3
-
-
-
*%
*%
*%
-%
*%
*%
*%
*%
-%
*%
-%
*%
*%
-%
*%
*%
-%
-%
-%
50%
50%
-%
24%
25%
50%
50%
-%
24%
-%
30%
45%
-%
25%
100%
-%
-%
-%
Any other mixed background
7
4
3
4
-
2
1
3
-
-
2
5
1
*
1
7
-
-
*
*%
*%
*%
1%
-%
*%
*%
1%
-%
-%
*%
1%
*%
*%
*%
*%
-%
-%
*%
def
52%
48%
58%
-%
26%
16%
45%
-%
-%
23%
66%
15%
3%
16%
97%
-%
-%
3%
ASIAN AND BRITISH ASIAN
Indian
73
36
37
10
31
22
9
8
5
2
8
20
29
10
15
67
3
2
-
3%
3%
3%
3%
7%
3%
1%
2%
2%
1%
2%
3%
4%
2%
2%
3%
2%
2%
-%
f
cef
f
r
r
r
49%
51%
14%
43%
31%
13%
10%
7%
2%
11%
27%
39%
13%
20%
92%
5%
3%
-%
Pakistani
44
20
24
12
8
21
2
4
6
3
4
7
18
6
13
41
1
2
-
2%
2%
2%
3%
2%
2%
*%
1%
2%
1%
1%
1%
2%
1%
2%
2%
*%
1%
-%
f
f
f
pr
r
45%
55%
28%
19%
49%
5%
9%
13%
8%
10%
15%
41%
14%
30%
94%
2%
4%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Bangladeshi
19
11
8
5
4
8
3
2
3
5
1
4
5
6
4
19
-
1
-
1%
1%
1%
1%
1%
1%
*%
*%
1%
2%
*%
1%
1%
1%
1%
1%
-%
*%
-%
j
r
59%
41%
25%
20%
39%
16%
11%
14%
25%
6%
19%
27%
32%
22%
97%
-%
3%
-%
Any other Asian background
16
11
5
1
7
5
3
3
-
2
2
5
5
2
3
15
-
1
-
1%
1%
*%
*%
2%
1%
*%
1%
-%
1%
1%
1%
1%
1%
*%
1%
-%
*%
-%
cf
68%
32%
5%
47%
32%
16%
21%
-%
11%
15%
32%
32%
15%
21%
97%
-%
3%
-%
BLACK AND BLACK BRITISH
Caribbean
16
7
10
2
3
4
7
7
1
4
3
3
1
2
9
16
-
-
-
1%
1%
1%
1%
1%
*%
1%
2%
*%
1%
1%
*%
*%
*%
1%
1%
-%
-%
-%
l
40%
60%
14%
22%
25%
40%
42%
6%
25%
17%
19%
9%
14%
58%
100%
-%
-%
-%
African
32
18
14
6
7
13
5
8
3
2
8
6
15
5
5
31
-
*
-
1%
1%
1%
2%
2%
1%
1%
2%
1%
1%
2%
1%
2%
1%
1%
1%
-%
*%
-%
n
pr
57%
43%
20%
23%
41%
16%
26%
8%
5%
25%
20%
47%
17%
17%
98%
-%
2%
-%
Any other black background
2
1
1
1
1
1
-
1
1
-
-
-
1
-
1
2
-
-
-
*%
*%
*%
*%
*%
*%
-%
*%
*%
-%
-%
-%
*%
-%
*%
*%
-%
-%
-%
60%
40%
30%
40%
30%
-%
60%
40%
-%
-%
-%
30%
-%
70%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic
origin
7
4
4
-
-
7
*
*
2
1
2
4
1
-
3
4
-
3
*
*%
*%
*%
-%
-%
1%
*%
*%
1%
*%
*%
1%
*%
-%
*%
*%
-%
2%
*%
f
opr
51%
49%
-%
-%
96%
4%
6%
27%
10%
28%
50%
7%
-%
43%
62%
-%
37%
2%
Iranian
1
1
-
-
1
-
-
1
-
-
-
-
-
-
1
1
-
-
-
*%
*%
-%
-%
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
100%
-%
-%
100%
-%
-%
100%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
CHINESE OR OTHER ETHNIC GROUP
Chinese
9
4
5
2
*
6
1
1
-
1
3
3
6
-
1
9
-
-
*
*%
*%
*%
1%
*%
1%
*%
*%
-%
*%
1%
*%
1%
-%
*%
*%
-%
-%
*%
f
mn
45%
55%
24%
4%
65%
7%
16%
-%
10%
29%
29%
65%
-%
7%
99%
-%
-%
1%
Any other background
7
5
2
1
-
6
-
1
1
-
1
-
3
1
4
7
-
-
-
*%
*%
*%
*%
-%
1%
-%
*%
*%
-%
*%
-%
*%
*%
1%
*%
-%
-%
-%
f
72%
28%
16%
-%
84%
-%
16%
11%
-%
13%
-%
36%
11%
53%
100%
-%
-%
-%
Refused
8
6
2
3
*
1
3
*
*
-
1
3
2
1
1
4
1
-
2
*%
*%
*%
1%
*%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
*%
1%
-%
3%
opq
79%
21%
43%
2%
17%
37%
4%
4%
-%
12%
39%
24%
13%
16%
58%
16%
-%
26%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
WHITE
British
1692
127
268
176
143
172
191
170
95
202
1440
252
932
760
1132
560
67%
40%
77%
80%
81%
78%
80%
82%
89%
71%
65%
74%
65%
68%
73%
57%
a
ai
ai
a
ai
ai
abcdefgi
a
j
o
8%
16%
10%
8%
10%
11%
10%
6%
12%
85%
15%
55%
45%
67%
33%
English
224
13
48
22
17
19
21
27
8
41
206
19
111
114
169
56
9%
4%
14%
10%
10%
8%
9%
13%
8%
14%
9%
5%
8%
10%
11%
6%
ah
a
a
a
a
a
ah
k
l
o
6%
21%
10%
8%
8%
9%
12%
4%
18%
92%
8%
49%
51%
75%
25%
Scottish
158
3
1
2
-
-
2
1
-
2
131
27
78
80
81
77
6%
1%
*%
1%
-%
-%
1%
*%
-%
1%
6%
8%
5%
7%
5%
8%
n
2%
1%
1%
-%
-%
1%
*%
-%
2%
83%
17%
49%
51%
51%
49%
Welsh
66
2
2
1
1
1
-
-
*
1
50
16
37
29
44
22
3%
*%
*%
1%
1%
*%
-%
-%
*%
*%
2%
5%
3%
3%
3%
2%
j
2%
2%
2%
2%
1%
-%
-%
*%
1%
75%
25%
57%
43%
67%
33%
Irish
43
5
3
1
1
1
1
-
*
4
30
14
22
21
19
24
2%
2%
1%
*%
*%
*%
*%
-%
*%
1%
1%
4%
2%
2%
1%
2%
j
n
11%
8%
2%
1%
2%
2%
-%
1%
10%
69%
31%
52%
48%
44%
56%
Any other white background
94
41
5
11
7
3
8
2
-
6
89
5
79
15
36
58
4%
13%
1%
5%
4%
1%
4%
1%
-%
2%
4%
1%
6%
1%
2%
6%
bcdefghi
begh
gh
h
h
k
m
n
44%
5%
12%
7%
3%
9%
2%
-%
7%
95%
5%
84%
16%
38%
62%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
MIXED
White and Black Caribbean
17
2
3
2
3
3
-
2
-
2
13
5
13
4
8
9
1%
1%
1%
1%
2%
1%
-%
1%
-%
1%
1%
1%
1%
*%
1%
1%
fh
12%
16%
10%
18%
15%
-%
9%
-%
14%
74%
26%
75%
25%
48%
52%
White and Black African
2
2
-
-
-
-
-
-
-
-
2
-
2
-
-
2
*%
1%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
-%
*%
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
100%
-%
-%
100%
White and Asian
3
-
-
1
-
1
-
1
-
-
3
-
-
3
1
2
*%
-%
-%
1%
-%
*%
-%
*%
-%
-%
*%
-%
-%
*%
*%
*%
-%
-%
45%
-%
25%
-%
30%
-%
-%
100%
-%
-%
100%
45%
55%
Any other mixed background
7
3
4
-
-
-
-
-
-
-
6
1
4
3
3
4
*%
1%
1%
-%
-%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
37%
59%
-%
-%
-%
-%
-%
-%
-%
86%
14%
55%
45%
40%
60%
ASIAN AND BRITISH ASIAN
Indian
73
46
3
-
1
8
5
-
-
4
71
2
57
15
21
52
3%
14%
1%
-%
*%
4%
2%
-%
-%
2%
3%
*%
4%
1%
1%
5%
bcdefghi
bcdgh
cgh
k
m
n
63%
5%
-%
1%
11%
7%
-%
-%
6%
98%
2%
79%
20%
29%
71%
Pakistani
44
11
-
1
2
6
2
5
2
13
44
-
23
21
10
33
2%
3%
-%
*%
1%
3%
1%
2%
2%
5%
2%
-%
2%
2%
1%
3%
bc
bc
b
bcdf
k
n
26%
-%
2%
4%
13%
6%
10%
4%
30%
100%
-%
53%
47%
24%
76%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Bangladeshi
19
14
-
-
-
2
3
-
-
-
19
*
7
13
7
12
1%
4%
-%
-%
-%
1%
1%
-%
-%
-%
1%
*%
*%
1%
*%
1%
bcdeghi
k
n
71%
-%
-%
-%
10%
16%
-%
-%
-%
99%
1%
34%
66%
36%
64%
Any other Asian background
16
10
3
-
-
-
1
-
*
-
16
-
11
4
6
10
1%
3%
1%
-%
-%
-%
1%
-%
*%
-%
1%
-%
1%
*%
*%
1%
cdefghi
n
65%
21%
-%
-%
-%
8%
-%
2%
-%
100%
-%
71%
29%
35%
65%
BLACK AND BLACK BRITISH
Caribbean
16
16
-
-
-
1
-
-
-
-
16
-
8
8
-
16
1%
5%
-%
-%
-%
*%
-%
-%
-%
-%
1%
-%
1%
1%
-%
2%
bcdefghi
n
96%
-%
-%
-%
4%
-%
-%
-%
-%
100%
-%
52%
48%
-%
100%
African
32
22
3
2
1
-
2
1
-
1
32
-
22
10
5
27
1%
7%
1%
1%
*%
-%
1%
*%
-%
*%
1%
-%
2%
1%
*%
3%
bcdefghi
k
n
70%
10%
5%
3%
-%
5%
2%
-%
3%
100%
-%
68%
32%
16%
84%
Any other black background
2
-
-
-
2
-
-
-
-
-
2
-
-
2
-
2
*%
-%
-%
-%
1%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
100%
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
7
2
-
-
-
-
-
-
-
3
7
*
5
2
2
5
*%
*%
-%
-%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
1%
22%
-%
-%
-%
-%
-%
-%
-%
39%
98%
2%
76%
24%
28%
72%
Iranian
1
-
-
-
-
1
-
-
-
-
1
-
-
1
-
1
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
CHINESE OR OTHER ETHNIC GROUP
Chinese
9
2
-
1
-
1
1
1
1
1
9
*
6
3
1
8
*%
1%
-%
*%
-%
1%
*%
1%
1%
*%
*%
*%
*%
*%
*%
1%
n
26%
-%
10%
-%
13%
13%
12%
10%
15%
99%
1%
69%
31%
14%
86%
Any other background
7
1
3
-
-
3
-
-
-
-
7
-
6
1
5
3
*%
*%
1%
-%
-%
1%
-%
-%
-%
-%
*%
-%
*%
*%
*%
*%
21%
39%
-%
-%
40%
-%
-%
-%
-%
100%
-%
84%
16%
64%
36%
Refused
8
1
-
1
-
-
-
-
-
3
7
*
3
4
3
5
*%
*%
-%
*%
-%
-%
-%
-%
-%
1%
*%
*%
*%
*%
*%
*%
10%
-%
10%
-%
-%
-%
-%
-%
38%
94%
6%
44%
48%
39%
61%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Cannot walk far or manage stairs or
can only do so with difficulty
133
68
65
1
5
26
101
42
21
13
6
15
28
21
69
110
10
9
3
5%
6%
5%
*%
1%
3%
12%
9%
7%
5%
1%
2%
4%
5%
10%
5%
5%
7%
5%
cd
cde
ij
j
j
k
klm
51%
49%
1%
4%
20%
76%
32%
16%
10%
5%
11%
21%
16%
52%
83%
8%
7%
2%
Breathlessness or chest pains
98
52
45
3
5
28
62
32
16
8
5
16
17
13
51
76
11
9
2
4%
4%
3%
1%
1%
3%
7%
7%
6%
3%
1%
2%
2%
3%
8%
4%
5%
7%
3%
cd
cde
ij
j
klm
or
53%
47%
3%
5%
28%
64%
33%
16%
9%
5%
16%
18%
13%
53%
78%
11%
9%
2%
Poor hearing, partial hearing or
deafness
64
38
26
2
1
7
55
17
14
4
4
10
17
11
26
51
9
2
2
3%
3%
2%
*%
*%
1%
7%
4%
5%
1%
1%
2%
2%
2%
4%
2%
4%
1%
2%
cde
j
ij
k
q
59%
41%
3%
1%
10%
86%
26%
22%
6%
6%
16%
26%
17%
40%
80%
15%
2%
3%
Poor vision, partial sight or
blindness
44
22
22
1
1
12
30
13
7
2
4
11
9
6
18
37
3
2
1
2%
2%
2%
*%
*%
1%
4%
3%
3%
1%
1%
2%
1%
1%
3%
2%
2%
2%
1%
cde
j
l
49%
51%
2%
2%
27%
69%
30%
17%
5%
10%
25%
20%
13%
42%
85%
8%
5%
2%
Mental health problems or
difficulties
43
20
22
5
4
20
13
19
4
2
*
1
9
4
28
34
4
3
1
2%
2%
2%
1%
1%
2%
2%
4%
2%
1%
*%
*%
1%
1%
4%
2%
2%
2%
2%
hij
j
klm
48%
52%
12%
10%
48%
30%
45%
10%
6%
1%
3%
20%
10%
67%
80%
10%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Limited ability to reach
36
12
24
-
2
7
28
13
6
3
*
2
6
6
23
33
2
1
*
1%
1%
2%
-%
*%
1%
3%
3%
2%
1%
*%
*%
1%
1%
3%
2%
1%
1%
1%
cde
j
j
j
klm
33%
67%
-%
5%
20%
76%
36%
16%
8%
*%
5%
17%
15%
63%
90%
6%
3%
1%
Dyslexia
21
10
11
5
5
8
4
2
3
4
2
2
6
4
9
19
1
1
1
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
*%
*%
1%
1%
1%
1%
*%
1%
1%
47%
53%
24%
21%
37%
18%
11%
16%
19%
11%
10%
30%
17%
43%
89%
3%
5%
3%
Other illnesses or health problems
which limit your daily activities or the
work that you can do
126
70
56
11
12
33
70
42
21
8
10
23
22
24
58
105
12
7
3
5%
6%
4%
3%
3%
4%
8%
9%
7%
3%
2%
4%
3%
5%
9%
5%
5%
6%
4%
cde
ij
ij
l
klm
56%
44%
9%
10%
26%
55%
34%
16%
6%
8%
18%
17%
19%
46%
83%
9%
6%
2%
None
2160
1024
1136
361
420
783
596
333
220
248
443
578
674
400
503
1810
187
102
61
85%
84%
86%
95%
94%
89%
72%
73%
79%
90%
94%
91%
90%
86%
74%
85%
84%
82%
87%
ef
ef
f
gh
ghi
mn
n
n
47%
53%
17%
19%
36%
28%
15%
10%
11%
21%
27%
31%
19%
23%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Cannot walk far or manage stairs or can
only do so with difficulty
133
6
22
13
9
15
3
16
7
20
116
17
13
120
88
45
5%
2%
6%
6%
5%
7%
1%
8%
6%
7%
5%
5%
1%
11%
6%
5%
af
af
af
af
af
af
af
l
5%
16%
9%
7%
11%
2%
12%
5%
15%
87%
13%
10%
90%
66%
34%
Breathlessness or chest pains
98
4
15
7
5
8
5
14
4
14
83
14
18
80
56
42
4%
1%
4%
3%
3%
4%
2%
7%
3%
5%
4%
4%
1%
7%
4%
4%
a
af
a
l
4%
16%
8%
5%
8%
5%
14%
4%
14%
86%
14%
18%
82%
57%
43%
Poor hearing, partial hearing or deafness
64
-
8
8
9
7
1
8
3
7
51
13
13
51
44
20
3%
-%
2%
4%
5%
3%
*%
4%
3%
3%
2%
4%
1%
5%
3%
2%
a
af
af
af
af
af
af
l
-%
13%
12%
14%
11%
1%
12%
5%
11%
80%
20%
20%
80%
68%
32%
Poor vision, partial sight or blindness
44
1
3
5
9
4
2
7
3
4
36
8
8
35
27
17
2%
*%
1%
2%
5%
2%
1%
3%
2%
1%
2%
2%
1%
3%
2%
2%
abfi
a
l
3%
7%
11%
20%
9%
6%
16%
6%
9%
82%
18%
19%
81%
62%
38%
Mental health problems or difficulties
43
-
8
1
4
4
1
8
3
4
38
5
4
38
21
21
2%
-%
2%
1%
2%
2%
*%
4%
3%
1%
2%
1%
*%
3%
1%
2%
a
a
a
acf
af
l
-%
19%
4%
10%
10%
2%
18%
8%
9%
88%
12%
10%
90%
50%
50%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Limited ability to reach
36
4
8
3
2
2
2
4
2
5
31
5
-
36
22
14
1%
1%
2%
1%
1%
1%
1%
2%
2%
2%
1%
1%
-%
3%
1%
1%
l
10%
22%
7%
5%
6%
7%
12%
7%
15%
86%
14%
-%
100%
61%
39%
Dyslexia
21
1
2
4
4
1
1
2
*
4
16
5
11
11
13
9
1%
*%
1%
2%
2%
*%
*%
1%
*%
1%
1%
1%
1%
1%
1%
1%
6%
11%
17%
17%
3%
4%
11%
1%
18%
77%
23%
51%
49%
59%
41%
Other illnesses or health problems which
limit your daily activities or the work that
you can do
126
12
19
24
5
10
3
10
7
15
104
23
30
96
76
50
5%
4%
6%
11%
3%
4%
1%
5%
6%
5%
5%
7%
2%
9%
5%
5%
f
abdefgi
f
f
f
f
l
9%
15%
19%
4%
8%
2%
8%
5%
12%
82%
18%
24%
76%
60%
40%
None
2160
297
287
174
148
186
226
169
89
233
1873
286
1348
810
1319
841
85%
92%
83%
79%
84%
84%
95%
81%
84%
82%
85%
84%
95%
73%
85%
85%
bcdeghi
bcdeghi
m
14%
13%
8%
7%
9%
10%
8%
4%
11%
87%
13%
62%
38%
61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
73
36
37
2
1
17
53
21
14
4
5
16
15
11
31
51
5
10
7
Effective Weighted Sample
57
29
29
2
1
15
41
18
11
2
5
12
13
9
25
46
5
7
6
Total
44
22
22
1
1
12
30
13
7
2
4
11
9
6
18
37
3
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture
in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if close to his or
her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if he or she is at
arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
73
36
37
2
1
17
53
21
14
4
5
16
15
11
31
51
5
10
7
Effective Weighted Sample
57
29
29
2
1
15
41
18
11
2
5
12
13
9
25
46
5
7
6
Total
44
22
22
1
1
12
30
13
7
2
4
11
9
6
18
37
3
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty seeing ordinary
newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
73
1
3
6
13
5
3
9
7
4
57
16
10
63
41
32
Effective Weighted Sample
57
1
3
6
12
5
3
9
7
4
48
9
9
49
33
25
Total
44
1
3
5
9
4
2
7
3
4
36
8
8
35
27
17
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows
are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
Unweighted total
73
1
3
6
13
5
3
9
7
4
57
16
10
63
41
32
Effective Weighted Sample
57
1
3
6
12
5
3
9
7
4
48
9
9
49
33
25
Total
44
1
3
5
9
4
2
7
3
4
36
8
8
35
27
17
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large
print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty seeing ordinary newspaper
print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
115
74
41
2
1
9
103
32
27
5
7
18
29
21
46
70
21
11
13
Effective Weighted Sample
84
52
32
2
1
7
74
24
19
3
5
15
20
16
33
62
15
8
12
Total
64
38
26
2
1
7
55
17
14
4
4
10
17
11
26
51
9
2
2
**
**
**
**
**
86%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear sounds at all
2
**
**
**
**
**
2
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with
the volume turned up
10
**
**
**
**
**
7
**
**
**
**
**
**
**
**
**
**
**
**
15%
**
**
**
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
72%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone
talking in a loud voice in a quiet
room
8
**
**
**
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock
or telephone bell
3
**
**
**
**
**
3
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
12
**
**
**
**
**
9
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
74%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
115
74
41
2
1
9
103
32
27
5
7
18
29
21
46
70
21
11
13
Effective Weighted Sample
84
52
32
2
1
7
74
24
19
3
5
15
20
16
33
62
15
8
12
Total
64
38
26
2
1
7
55
17
14
4
4
10
17
11
26
51
9
2
2
**
**
**
**
**
86%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in
a normal voice in a quiet room
7
**
**
**
**
**
7
**
**
**
**
**
**
**
**
**
**
**
**
10%
**
**
**
**
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation
against background noise
16
**
**
**
**
**
13
**
**
**
**
**
**
**
**
**
**
**
**
25%
**
**
**
**
**
24%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
Other
4
**
**
**
**
**
3
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
3
**
**
**
**
**
3
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
m
~n
~o
Unweighted total
115
-
8
11
13
10
1
11
9
7
81
34
13
102
77
38
Effective Weighted Sample
84
-
8
11
12
10
1
10
9
6
67
17
12
75
56
28
Total
64
-
8
8
9
7
1
8
3
7
51
13
13
51
44
20
-%
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
Cannot hear sounds at all
2
-
**
**
**
**
**
**
**
**
**
**
**
2
**
**
3%
-%
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
Cannot follow a TV programme with the
volume turned up
10
-
**
**
**
**
**
**
**
**
**
**
**
6
**
**
15%
-%
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
58%
**
**
Have difficulty hearing someone talking in
a loud voice in a quiet room
8
-
**
**
**
**
**
**
**
**
**
**
**
6
**
**
12%
-%
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
79%
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
3
-
**
**
**
**
**
**
**
**
**
**
**
3
**
**
5%
-%
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
Cannot follow a TV programme at a
volume others find acceptable
12
-
**
**
**
**
**
**
**
**
**
**
**
10
**
**
19%
-%
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
m
~n
~o
Unweighted total
115
-
8
11
13
10
1
11
9
7
81
34
13
102
77
38
Effective Weighted Sample
84
-
8
11
12
10
1
10
9
6
67
17
12
75
56
28
Total
64
-
8
8
9
7
1
8
3
7
51
13
13
51
44
20
-%
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
7
-
**
**
**
**
**
**
**
**
**
**
**
7
**
**
10%
-%
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
Difficulty following a conversation against
background noise
16
-
**
**
**
**
**
**
**
**
**
**
**
11
**
**
25%
-%
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
72%
**
**
Other
4
-
**
**
**
**
**
**
**
**
**
**
**
3
**
**
6%
-%
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
Don't know
3
-
**
**
**
**
**
**
**
**
**
**
**
3
**
**
5%
-%
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SGC). Are you self-employed? (SINGLE CODE)
Base : Those working full or part time
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1752
910
842
235
380
840
297
113
204
269
460
431
618
447
256
1055
248
197
252
Effective Weighted Sample
1219
630
589
166
265
586
205
91
130
179
319
299
437
320
185
939
177
137
229
Total
1427
726
700
199
333
680
216
113
150
190
386
409
496
299
222
1210
112
69
36
51%
49%
14%
23%
48%
15%
8%
11%
13%
27%
29%
35%
21%
16%
85%
8%
5%
2%
Base for %
1377
701
676
193
329
650
205
110
142
186
376
396
474
293
215
1164
110
68
35
51%
49%
14%
24%
47%
15%
8%
10%
13%
27%
29%
34%
21%
16%
85%
8%
5%
3%
Yes
254
170
84
24
47
128
54
10
23
28
77
95
84
56
18
224
14
10
5
18%
24%
12%
13%
14%
20%
26%
9%
16%
15%
20%
24%
18%
19%
9%
19%
13%
15%
15%
b
c
cde
g
ln
n
n
p
67%
33%
10%
19%
50%
21%
4%
9%
11%
30%
38%
33%
22%
7%
88%
6%
4%
2%
No
1123
532
592
168
282
522
150
100
119
157
299
300
390
236
196
940
95
58
30
82%
76%
88%
87%
86%
80%
74%
91%
84%
85%
80%
76%
82%
81%
91%
81%
87%
85%
85%
a
ef
f
f
j
k
klm
o
47%
53%
15%
25%
47%
13%
9%
11%
14%
27%
27%
35%
21%
17%
84%
8%
5%
3%
Refused
49
25
24
6
3
29
11
3
8
5
10
14
22
6
8
45
3
1
*
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SGC). Are you self-employed? (SINGLE CODE)
Base : Those working full or part time
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
~m
n
o
Unweighted total
1752
145
116
127
107
114
127
103
114
102
1261
491
1752
-
1105
647
Effective Weighted Sample
1219
141
110
124
104
110
124
100
110
98
1020
212
1219
-
732
487
Total
1427
216
195
133
91
123
143
105
58
146
1237
189
1427
-
851
576
15%
14%
9%
6%
9%
10%
7%
4%
10%
87%
13%
100%
-%
60%
40%
Base for %
1377
211
186
132
85
120
138
101
57
134
1198
180
1377
-
818
559
15%
14%
10%
**
9%
10%
**
4%
**
87%
13%
100%
-%
59%
41%
Yes
254
42
42
27
**
23
18
**
7
**
218
36
254
-
170
84
18%
20%
23%
21%
**
19%
13%
**
13%
**
18%
20%
18%
-%
21%
15%
fh
o
16%
17%
11%
**
9%
7%
**
3%
**
86%
14%
100%
-%
67%
33%
No
1123
170
144
104
**
98
121
**
50
**
980
144
1123
-
648
475
82%
80%
77%
79%
**
81%
87%
**
87%
**
82%
80%
82%
-%
79%
85%
b
b
n
15%
13%
9%
**
9%
11%
**
4%
**
87%
13%
100%
-%
58%
42%
Refused
49
4
9
1
**
2
5
**
1
**
40
10
49
-
33
17
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGD). Is your business VAT registered? (SINGLE CODE)
Base : Those who are self-employed
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
305
210
95
23
52
161
69
11
27
39
87
96
104
86
19
191
33
40
41
Effective Weighted Sample
210
144
66
18
37
110
46
7
19
25
63
68
75
55
15
171
23
27
38
Total
254
170
84
24
47
128
54
10
23
28
77
95
84
56
18
224
14
10
5
67%
**
**
**
50%
**
**
**
**
**
**
33%
**
**
88%
**
**
**
Base for %
227
153
73
20
42
114
51
9
19
25
70
88
75
48
16
201
13
7
5
68%
**
**
**
50%
**
**
**
**
**
**
**
**
**
89%
**
**
**
Yes
84
59
**
**
**
47
**
**
**
**
**
**
**
**
**
75
**
**
**
37%
39%
**
**
**
41%
**
**
**
**
**
**
**
**
**
37%
**
**
**
71%
**
**
**
56%
**
**
**
**
**
**
**
**
**
89%
**
**
**
No
143
94
**
**
**
67
**
**
**
**
**
**
**
**
**
127
**
**
**
63%
61%
**
**
**
59%
**
**
**
**
**
**
**
**
**
63%
**
**
**
66%
**
**
**
47%
**
**
**
**
**
**
**
**
**
89%
**
**
**
Refused
27
16
**
**
**
14
**
**
**
**
**
**
**
**
**
23
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SGD). Is your business VAT registered? (SINGLE CODE)
Base : Those who are self-employed
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
305
29
26
26
13
21
15
28
16
17
207
98
305
-
212
93
Effective Weighted Sample
210
28
25
25
12
20
15
27
15
16
172
41
210
-
140
70
Total
254
42
42
27
10
23
18
30
7
25
218
36
254
-
170
84
**
**
**
**
**
**
**
**
**
86%
**
100%
-%
67%
**
Base for %
227
38
40
24
7
21
16
28
6
21
197
29
227
-
153
74
**
**
**
**
**
**
**
**
**
87%
**
100%
-%
68%
**
Yes
84
**
**
**
**
**
**
**
**
**
69
**
84
-
52
**
37%
**
**
**
**
**
**
**
**
**
35%
**
37%
-%
34%
**
**
**
**
**
**
**
**
**
**
82%
**
100%
-%
62%
**
No
143
**
**
**
**
**
**
**
**
**
128
**
143
-
101
**
63%
**
**
**
**
**
**
**
**
**
65%
**
63%
-%
66%
**
**
**
**
**
**
**
**
**
**
90%
**
100%
-%
71%
**
Refused
27
**
**
**
**
**
**
**
**
**
21
**
27
-
17
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (SGE). Is your business based at your home or at a separate office? (SINGLE CODE)
Base : Those who are self-employed
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
305
210
95
23
52
161
69
11
27
39
87
96
104
86
19
191
33
40
41
Effective Weighted Sample
210
144
66
18
37
110
46
7
19
25
63
68
75
55
15
171
23
27
38
Total
254
170
84
24
47
128
54
10
23
28
77
95
84
56
18
224
14
10
5
67%
**
**
**
50%
**
**
**
**
**
**
33%
**
**
88%
**
**
**
Base for %
242
165
78
23
45
121
53
9
21
28
75
91
81
52
18
213
13
10
5
68%
**
**
**
50%
**
**
**
**
**
**
33%
**
**
88%
**
**
**
Home
147
95
**
**
**
73
**
**
**
**
**
**
50
**
**
130
**
**
**
61%
58%
**
**
**
60%
**
**
**
**
**
**
61%
**
**
61%
**
**
**
64%
**
**
**
49%
**
**
**
**
**
**
34%
**
**
88%
**
**
**
Separate office/ elsewhere
95
70
**
**
**
49
**
**
**
**
**
**
31
**
**
84
**
**
**
39%
42%
**
**
**
40%
**
**
**
**
**
**
39%
**
**
39%
**
**
**
73%
**
**
**
51%
**
**
**
**
**
**
33%
**
**
88%
**
**
**
Refused
12
5
**
**
**
7
**
**
**
**
**
**
3
**
**
11
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (SGE). Is your business based at your home or at a separate office? (SINGLE CODE)
Base : Those who are self-employed
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
~k
l
~m
n
~o
Unweighted total
305
29
26
26
13
21
15
28
16
17
207
98
305
-
212
93
Effective Weighted Sample
210
28
25
25
12
20
15
27
15
16
172
41
210
-
140
70
Total
254
42
42
27
10
23
18
30
7
25
218
36
254
-
170
84
**
**
**
**
**
**
**
**
**
86%
**
100%
-%
67%
**
Base for %
242
39
42
26
9
20
16
28
7
25
208
34
242
-
164
78
**
**
**
**
**
**
**
**
**
86%
**
100%
-%
68%
**
Home
147
**
**
**
**
**
**
**
**
**
128
**
147
-
106
**
61%
**
**
**
**
**
**
**
**
**
62%
**
61%
-%
65%
**
**
**
**
**
**
**
**
**
**
87%
**
100%
-%
72%
**
Separate office/ elsewhere
95
**
**
**
**
**
**
**
**
**
80
**
95
-
58
**
39%
**
**
**
**
**
**
**
**
**
38%
**
39%
-%
35%
**
**
**
**
**
**
**
**
**
**
84%
**
100%
-%
61%
**
Refused
12
**
**
**
**
**
**
**
**
**
10
**
12
-
6
**
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1752
910
842
235
380
840
297
113
204
269
460
431
618
447
256
1055
248
197
252
Effective Weighted Sample
1219
630
589
166
265
586
205
91
130
179
319
299
437
320
185
939
177
137
229
Total
1427
726
700
199
333
680
216
113
150
190
386
409
496
299
222
1210
112
69
36
51%
49%
14%
23%
48%
15%
8%
11%
13%
27%
29%
35%
21%
16%
85%
8%
5%
2%
Yes
322
199
123
22
58
179
64
13
21
33
128
170
101
31
20
280
20
15
7
23%
27%
18%
11%
17%
26%
29%
12%
14%
17%
33%
41%
20%
11%
9%
23%
18%
22%
19%
b
cd
cd
ghi
lmn
mn
62%
38%
7%
18%
56%
20%
4%
7%
10%
40%
53%
31%
10%
6%
87%
6%
5%
2%
No
1105
528
577
177
275
501
152
100
129
158
258
240
395
267
202
930
92
54
29
77%
73%
82%
89%
83%
74%
71%
88%
86%
83%
67%
59%
80%
89%
91%
77%
82%
78%
81%
a
ef
ef
j
j
j
k
kl
kl
48%
52%
16%
25%
45%
14%
9%
12%
14%
23%
22%
36%
24%
18%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (SGA). Do you ever work from home? (SINGLE CODE)
Base : Those working full or part time
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
~m
n
o
Unweighted total
1752
145
116
127
107
114
127
103
114
102
1261
491
1752
-
1105
647
Effective Weighted Sample
1219
141
110
124
104
110
124
100
110
98
1020
212
1219
-
732
487
Total
1427
216
195
133
91
123
143
105
58
146
1237
189
1427
-
851
576
15%
14%
9%
6%
9%
10%
7%
4%
10%
87%
13%
100%
-%
60%
40%
Yes
322
41
55
44
15
27
25
27
9
37
274
48
322
-
225
97
23%
19%
28%
33%
16%
22%
17%
26%
16%
25%
22%
26%
23%
-%
26%
17%
dfh
adfh
o
13%
17%
14%
5%
8%
8%
8%
3%
11%
85%
15%
100%
-%
70%
30%
No
1105
175
140
89
77
95
118
79
48
110
964
141
1105
-
626
479
77%
81%
72%
67%
84%
78%
83%
74%
84%
75%
78%
74%
77%
-%
74%
83%
c
bc
bc
bc
n
16%
13%
8%
7%
9%
11%
7%
4%
10%
87%
13%
100%
-%
57%
43%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
372
229
143
20
64
211
77
14
24
42
140
172
117
61
22
231
42
50
49
Effective Weighted Sample
260
159
101
16
46
145
54
9
16
27
102
124
88
37
17
208
31
34
45
Total
322
199
123
22
58
179
64
13
21
33
128
170
101
31
20
280
20
15
7
62%
38%
**
**
56%
**
**
**
**
40%
53%
31%
**
**
87%
**
**
**
Most of the time
146
87
59
**
**
77
**
**
**
**
49
64
48
**
**
129
**
**
**
45%
44%
48%
**
**
43%
**
**
**
**
38%
38%
47%
**
**
46%
**
**
**
59%
41%
**
**
53%
**
**
**
**
34%
44%
33%
**
**
89%
**
**
**
Just occasionally
174
111
63
**
**
101
**
**
**
**
79
105
51
**
**
149
**
**
**
54%
56%
51%
**
**
56%
**
**
**
**
62%
62%
50%
**
**
53%
**
**
**
64%
36%
**
**
58%
**
**
**
**
45%
61%
29%
**
**
86%
**
**
**
Don't know
2
1
1
**
**
1
**
**
**
**
-
-
2
**
**
2
**
**
**
1%
*%
1%
**
**
1%
**
**
**
**
-%
-%
2%
**
**
1%
**
**
**
42%
58%
**
**
42%
**
**
**
**
-%
-%
100%
**
**
100%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ11 (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)
Base : Those who ever work from home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
~m
n
o
Unweighted total
372
27
32
41
17
25
21
25
19
24
261
111
372
-
263
109
Effective Weighted Sample
260
26
31
40
17
24
21
24
18
23
213
51
260
-
180
80
Total
322
41
55
44
15
27
25
27
9
37
274
48
322
-
225
97
**
**
**
**
**
**
**
**
**
85%
15%
100%
-%
70%
30%
Most of the time
146
**
**
**
**
**
**
**
**
**
127
19
146
-
106
40
45%
**
**
**
**
**
**
**
**
**
46%
38%
45%
-%
47%
41%
**
**
**
**
**
**
**
**
**
87%
13%
100%
-%
73%
27%
Just occasionally
174
**
**
**
**
**
**
**
**
**
144
30
174
-
116
58
54%
**
**
**
**
**
**
**
**
**
53%
62%
54%
-%
52%
59%
**
**
**
**
**
**
**
**
**
83%
17%
100%
-%
67%
33%
Don't know
2
**
**
**
**
**
**
**
**
**
2
-
2
-
2
-
1%
**
**
**
**
**
**
**
**
**
1%
-%
1%
-%
1%
-%
**
**
**
**
**
**
**
**
**
100%
-%
100%
-%
100%
-%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Under £11,500
454
197
257
70
82
117
185
454
-
-
-
33
84
63
273
366
52
22
13
18%
16%
19%
18%
18%
13%
22%
100%
-%
-%
-%
5%
11%
14%
40%
17%
24%
18%
18%
a
e
e
e
hij
k
k
klm
o
43%
57%
15%
18%
26%
41%
100%
-%
-%
-%
7%
18%
14%
60%
81%
12%
5%
3%
Above £11,500
1401
701
700
162
284
553
402
-
272
271
458
444
456
260
240
1167
128
74
33
55%
58%
53%
42%
64%
63%
48%
-%
98%
98%
98%
70%
61%
56%
35%
55%
58%
59%
47%
b
cf
cf
g
g
g
lmn
n
n
r
r
r
50%
50%
12%
20%
40%
29%
-%
19%
19%
33%
32%
33%
19%
17%
83%
9%
5%
2%
Don't know
203
90
113
97
36
33
36
-
1
5
4
36
66
49
53
164
13
13
13
8%
7%
9%
26%
8%
4%
4%
-%
*%
2%
1%
6%
9%
10%
8%
8%
6%
11%
19%
def
ef
g
g
k
k
p
opq
44%
56%
48%
18%
16%
18%
-%
*%
2%
2%
18%
32%
24%
26%
81%
6%
7%
6%
Refused
481
229
252
52
44
175
210
-
5
1
7
124
147
93
115
425
28
16
11
19%
19%
19%
14%
10%
20%
25%
-%
2%
*%
1%
19%
20%
20%
17%
20%
13%
13%
16%
cd
cde
g
g
pq
48%
52%
11%
9%
36%
44%
-%
1%
*%
1%
26%
31%
19%
24%
88%
6%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 158
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ13 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Under £11,500
454
55
47
26
41
34
64
29
16
53
396
58
113
340
217
237
18%
17%
14%
12%
23%
15%
27%
14%
15%
19%
18%
17%
8%
31%
14%
24%
bcegh
abceghi
c
l
n
12%
10%
6%
9%
7%
14%
6%
3%
12%
87%
13%
25%
75%
48%
52%
Above £11,500
1401
205
212
149
122
77
112
87
55
148
1182
219
974
427
913
487
55%
64%
61%
68%
69%
35%
47%
42%
51%
52%
54%
64%
68%
38%
59%
49%
efghi
efghi
efghi
efghi
e
eg
eg
j
m
o
15%
15%
11%
9%
5%
8%
6%
4%
11%
84%
16%
70%
30%
65%
35%
Don't know
203
27
29
17
6
21
21
12
12
20
182
21
82
121
125
78
8%
8%
8%
8%
3%
10%
9%
6%
11%
7%
8%
6%
6%
11%
8%
8%
d
d
d
d
d
dg
l
13%
14%
8%
3%
10%
10%
6%
6%
10%
90%
10%
40%
60%
61%
39%
Refused
481
35
57
28
8
88
42
80
24
63
439
42
258
223
297
184
19%
11%
17%
13%
5%
40%
18%
39%
23%
22%
20%
12%
18%
20%
19%
19%
d
d
d
abcdfhi
ad
abcdfhi
acd
acd
k
7%
12%
6%
2%
18%
9%
17%
5%
13%
91%
9%
54%
46%
62%
38%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3740
1816
1924
536
567
1165
1472
727
464
420
582
777
1115
800
1042
2249
501
491
499
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
Total
2539
1217
1322
381
447
879
832
454
278
276
470
637
752
465
680
2122
221
125
70
48%
52%
15%
18%
35%
33%
18%
11%
11%
18%
25%
30%
18%
27%
84%
9%
5%
3%
Under £11,500
454
197
257
70
82
117
185
454
-
-
-
33
84
63
273
366
52
22
13
18%
16%
19%
18%
18%
13%
22%
100%
-%
-%
-%
5%
11%
14%
40%
17%
24%
18%
18%
a
e
e
e
hij
k
k
klm
o
43%
57%
15%
18%
26%
41%
100%
-%
-%
-%
7%
18%
14%
60%
81%
12%
5%
3%
£11,500 - £17,499
278
130
148
27
51
85
115
-
278
-
-
35
73
71
97
230
19
19
10
11%
11%
11%
7%
11%
10%
14%
-%
100%
-%
-%
6%
10%
15%
14%
11%
9%
16%
14%
c
ce
gij
k
kl
kl
op
p
47%
53%
10%
18%
31%
41%
-%
100%
-%
-%
13%
26%
26%
35%
83%
7%
7%
3%
£17,500 - £29,999
276
139
137
31
59
93
93
-
-
276
-
55
100
61
61
229
22
17
9
11%
11%
10%
8%
13%
11%
11%
-%
-%
100%
-%
9%
13%
13%
9%
11%
10%
13%
12%
c
ghj
kn
kn
50%
50%
11%
22%
34%
34%
-%
-%
100%
-%
20%
36%
22%
22%
83%
8%
6%
3%
£30,000 - £49,999
310
164
147
22
75
140
73
-
-
-
310
128
116
52
14
270
21
15
4
12%
13%
11%
6%
17%
16%
9%
-%
-%
-%
66%
20%
15%
11%
2%
13%
10%
12%
5%
cf
cf
ghi
lmn
mn
n
r
r
r
53%
47%
7%
24%
45%
24%
-%
-%
-%
100%
41%
37%
17%
5%
87%
7%
5%
1%
£50,000+
159
82
78
11
27
98
23
-
-
-
159
114
33
10
2
135
15
6
3
6%
7%
6%
3%
6%
11%
3%
-%
-%
-%
34%
18%
4%
2%
*%
6%
7%
5%
4%
cf
cdf
ghi
lmn
mn
n
r
51%
49%
7%
17%
62%
14%
-%
-%
-%
100%
72%
21%
6%
1%
85%
9%
4%
2%
REFUSED BUT ABOVE £11.5K
400
196
205
76
74
146
104
-
-
-
-
117
143
71
69
320
54
18
9
16%
16%
15%
20%
17%
17%
12%
-%
-%
-%
-%
18%
19%
15%
10%
15%
25%
14%
12%
f
f
f
n
n
n
oqr
49%
51%
19%
19%
36%
26%
-%
-%
-%
-%
29%
36%
18%
17%
80%
14%
4%
2%
DK/ Refused
661
310
351
145
77
200
240
-
-
-
-
155
203
137
164
573
37
27
24
26%
25%
27%
38%
17%
23%
29%
-%
-%
-%
-%
24%
27%
29%
24%
27%
17%
22%
34%
def
d
de
n
p
opq
47%
53%
22%
12%
30%
36%
-%
-%
-%
-%
23%
31%
21%
25%
87%
6%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2539
1227
1312
370
391
812
1010
516
290
282
401
524
753
561
741
1926
350
313
454
HOUSEHOLD INCOME
UNDER
£11.5K
454
197
257
70
82
117
185
454
-
-
-
33
84
63
273
366
52
22
13
18%
16%
19%
18%
18%
13%
22%
100%
-%
-%
-%
5%
11%
14%
40%
17%
24%
18%
18%
a
e
e
e
hij
k
k
klm
o
43%
57%
15%
18%
26%
41%
100%
-%
-%
-%
7%
18%
14%
60%
81%
12%
5%
3%
£11.5K-
£17.5K
278
130
148
27
51
85
115
-
278
-
-
35
73
71
97
230
19
19
10
11%
11%
11%
7%
11%
10%
14%
-%
100%
-%
-%
6%
10%
15%
14%
11%
9%
16%
14%
c
ce
gij
k
kl
kl
op
p
47%
53%
10%
18%
31%
41%
-%
100%
-%
-%
13%
26%
26%
35%
83%
7%
7%
3%
£17.5K-
£29.9K
276
139
137
31
59
93
93
-
-
276
-
55
100
61
61
229
22
17
9
11%
11%
10%
8%
13%
11%
11%
-%
-%
100%
-%
9%
13%
13%
9%
11%
10%
13%
12%
c
ghj
kn
kn
50%
50%
11%
22%
34%
34%
-%
-%
100%
-%
20%
36%
22%
22%
83%
8%
6%
3%
£30K+
470
245
224
32
102
239
96
-
-
-
470
243
149
62
16
405
36
22
6
18%
20%
17%
8%
23%
27%
12%
-%
-%
-%
100%
38%
20%
13%
2%
19%
16%
17%
9%
b
cf
cf
ghi
lmn
mn
n
r
r
r
52%
48%
7%
22%
51%
21%
-%
-%
-%
100%
52%
32%
13%
3%
86%
8%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
Under £11,500
454
55
47
26
41
34
64
29
16
53
396
58
113
340
217
237
18%
17%
14%
12%
23%
15%
27%
14%
15%
19%
18%
17%
8%
31%
14%
24%
bcegh
abceghi
c
l
n
12%
10%
6%
9%
7%
14%
6%
3%
12%
87%
13%
25%
75%
48%
52%
£11,500 - £17,499
278
26
46
24
35
19
20
12
12
37
238
40
150
128
157
120
11%
8%
13%
11%
20%
9%
8%
6%
11%
13%
11%
12%
11%
12%
10%
12%
g
g
acefgh
g
g
9%
16%
9%
13%
7%
7%
4%
4%
13%
86%
14%
54%
46%
57%
43%
£17,500 - £29,999
276
37
37
23
38
15
19
21
12
27
233
43
190
86
180
96
11%
12%
11%
11%
21%
7%
8%
10%
11%
10%
11%
13%
13%
8%
12%
10%
abcefghi
m
13%
14%
8%
14%
5%
7%
8%
4%
10%
84%
16%
69%
31%
65%
35%
£30,000 - £49,999
310
32
51
30
36
12
29
16
14
51
258
53
249
61
224
86
12%
10%
15%
14%
20%
5%
12%
8%
13%
18%
12%
15%
17%
6%
14%
9%
eg
eg
aefgh
e
e
aeg
j
m
o
10%
17%
10%
11%
4%
9%
5%
5%
16%
83%
17%
80%
20%
72%
28%
£50,000+
159
10
45
21
7
1
7
15
7
21
133
26
137
22
130
29
6%
3%
13%
10%
4%
1%
3%
7%
6%
7%
6%
8%
10%
2%
8%
3%
e
adefghi
adef
e
e
aef
e
aef
m
o
6%
29%
13%
5%
1%
5%
10%
4%
13%
84%
16%
86%
14%
82%
18%
REFUSED BUT ABOVE £11.5K
400
102
34
52
9
33
36
24
15
15
340
60
265
135
236
164
16%
32%
10%
23%
5%
15%
15%
11%
14%
5%
15%
18%
19%
12%
15%
17%
bcdefghi
bdefghi
di
di
di
di
m
25%
8%
13%
2%
8%
9%
6%
4%
4%
85%
15%
66%
34%
59%
41%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 159
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3740
251
248
251
252
248
252
252
251
244
2725
1015
1752
1984
2374
1366
Effective Weighted Sample
2539
236
228
236
237
231
237
235
237
226
2120
447
1219
1421
1561
978
Total
2539
322
346
220
177
220
238
209
107
284
2199
340
1427
1111
1552
987
13%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
56%
44%
61%
39%
DK/ Refused
661
60
85
43
12
107
63
91
32
80
600
61
322
339
407
254
26%
19%
25%
20%
7%
48%
26%
44%
30%
28%
27%
18%
23%
30%
26%
26%
d
d
d
abcdfhi
ad
abcdfhi
acd
acd
k
l
9%
13%
7%
2%
16%
9%
14%
5%
12%
91%
9%
49%
51%
62%
38%
HOUSEHOLD INCOME
UNDER
£11.5K
454
55
47
26
41
34
64
29
16
53
396
58
113
340
217
237
18%
17%
14%
12%
23%
15%
27%
14%
15%
19%
18%
17%
8%
31%
14%
24%
bcegh
abceghi
c
l
n
12%
10%
6%
9%
7%
14%
6%
3%
12%
87%
13%
25%
75%
48%
52%
£11.5K-
£17.5K
278
26
46
24
35
19
20
12
12
37
238
40
150
128
157
120
11%
8%
13%
11%
20%
9%
8%
6%
11%
13%
11%
12%
11%
12%
10%
12%
g
g
acefgh
g
g
9%
16%
9%
13%
7%
7%
4%
4%
13%
86%
14%
54%
46%
57%
43%
£17.5K-
£29.9K
276
37
37
23
38
15
19
21
12
27
233
43
190
86
180
96
11%
12%
11%
11%
21%
7%
8%
10%
11%
10%
11%
13%
13%
8%
12%
10%
abcefghi
m
13%
14%
8%
14%
5%
7%
8%
4%
10%
84%
16%
69%
31%
65%
35%
£30K+
470
42
97
51
43
13
36
32
21
71
391
79
386
83
354
115
18%
13%
28%
23%
24%
6%
15%
15%
19%
25%
18%
23%
27%
8%
23%
12%
e
aefgh
aefg
aefg
e
e
e
aefg
j
m
o
9%
21%
11%
9%
3%
8%
7%
4%
15%
83%
17%
82%
18%
75%
25%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ15 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
499
250
249
95
79
160
165
90
70
58
49
94
147
99
159
-
-
-
499
Effective Weighted Sample
454
227
227
88
73
146
150
83
64
52
45
87
134
90
145
-
-
-
454
Total
70
34
36
14
11
24
20
13
10
9
6
13
20
16
21
-
-
-
70
48%
52%
**
**
34%
29%
**
**
**
**
**
29%
**
30%
-%
-%
-%
100%
Roman Catholic
22
10
12
**
**
7
5
**
**
**
**
**
7
**
7
-
-
-
22
31%
29%
33%
**
**
30%
23%
**
**
**
**
**
34%
**
35%
-%
-%
-%
31%
45%
55%
**
**
33%
22%
**
**
**
**
**
32%
**
34%
-%
-%
-%
100%
Presbyterian Church of Ireland
17
8
9
**
**
5
6
**
**
**
**
**
4
**
6
-
-
-
17
24%
23%
26%
**
**
22%
31%
**
**
**
**
**
18%
**
26%
-%
-%
-%
24%
45%
55%
**
**
31%
37%
**
**
**
**
**
22%
**
32%
-%
-%
-%
100%
Church of Ireland
8
4
4
**
**
3
3
**
**
**
**
**
2
**
2
-
-
-
8
11%
11%
11%
**
**
11%
15%
**
**
**
**
**
12%
**
11%
-%
-%
-%
11%
49%
51%
**
**
35%
40%
**
**
**
**
**
31%
**
30%
-%
-%
-%
100%
Methodist Church of Ireland
2
1
1
**
**
1
1
**
**
**
**
**
1
**
*
-
-
-
2
3%
4%
2%
**
**
3%
5%
**
**
**
**
**
4%
**
2%
-%
-%
-%
3%
69%
31%
**
**
31%
53%
**
**
**
**
**
37%
**
22%
-%
-%
-%
100%
Other Christian (including Christian
related)
4
1
3
**
**
2
1
**
**
**
**
**
1
**
1
-
-
-
4
5%
3%
7%
**
**
9%
3%
**
**
**
**
**
4%
**
6%
-%
-%
-%
5%
f
31%
69%
**
**
56%
17%
**
**
**
**
**
23%
**
32%
-%
-%
-%
100%
Other religions/ philosophies
1
1
1
**
**
1
*
**
**
**
**
**
*
**
*
-
-
-
1
2%
2%
3%
**
**
4%
1%
**
**
**
**
**
2%
**
1%
-%
-%
-%
2%
36%
64%
**
**
62%
16%
**
**
**
**
**
32%
**
11%
-%
-%
-%
100%
No religion
9
5
4
**
**
3
1
**
**
**
**
**
3
**
2
-
-
-
9
13%
16%
10%
**
**
12%
4%
**
**
**
**
**
15%
**
10%
-%
-%
-%
13%
f
58%
42%
**
**
31%
8%
**
**
**
**
**
34%
**
22%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ15 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
~o
~p
~q
r
Unweighted total
499
250
249
95
79
160
165
90
70
58
49
94
147
99
159
-
-
-
499
Effective Weighted Sample
454
227
227
88
73
146
150
83
64
52
45
87
134
90
145
-
-
-
454
Total
70
34
36
14
11
24
20
13
10
9
6
13
20
16
21
-
-
-
70
48%
52%
**
**
34%
29%
**
**
**
**
**
29%
**
30%
-%
-%
-%
100%
Refused
7
4
3
**
**
2
3
**
**
**
**
**
2
**
2
-
-
-
7
10%
12%
8%
**
**
9%
16%
**
**
**
**
**
10%
**
10%
-%
-%
-%
10%
56%
44%
**
**
31%
47%
**
**
**
**
**
30%
**
29%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ15 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
499
-
-
-
-
-
-
-
-
-
247
252
252
245
295
204
Effective Weighted Sample
454
-
-
-
-
-
-
-
-
-
240
245
229
222
266
188
Total
70
-
-
-
-
-
-
-
-
-
44
26
36
34
40
30
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
51%
49%
57%
43%
Roman Catholic
22
-
-
-
-
-
-
-
-
-
12
10
10
11
7
15
31%
-%
-%
-%
-%
-%
-%
-%
-%
-%
28%
37%
29%
33%
18%
49%
j
n
-%
-%
-%
-%
-%
-%
-%
-%
-%
56%
44%
47%
52%
33%
67%
Presbyterian Church of Ireland
17
-
-
-
-
-
-
-
-
-
12
6
8
9
11
6
24%
-%
-%
-%
-%
-%
-%
-%
-%
-%
26%
21%
23%
26%
29%
19%
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
68%
32%
48%
52%
67%
33%
Church of Ireland
8
-
-
-
-
-
-
-
-
-
4
4
5
3
5
3
11%
-%
-%
-%
-%
-%
-%
-%
-%
-%
10%
13%
13%
9%
13%
9%
-%
-%
-%
-%
-%
-%
-%
-%
-%
54%
46%
60%
40%
66%
34%
Methodist Church of Ireland
2
-
-
-
-
-
-
-
-
-
2
*
1
1
2
*
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
4%
1%
3%
3%
4%
1%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
90%
10%
47%
53%
80%
20%
Other Christian (including Christian
related)
4
-
-
-
-
-
-
-
-
-
2
2
2
1
3
1
5%
-%
-%
-%
-%
-%
-%
-%
-%
-%
3%
8%
7%
4%
7%
4%
j
-%
-%
-%
-%
-%
-%
-%
-%
-%
41%
59%
66%
34%
71%
29%
Other religions/ philosophies
1
-
-
-
-
-
-
-
-
-
1
1
1
1
1
1
2%
-%
-%
-%
-%
-%
-%
-%
-%
-%
2%
3%
2%
2%
1%
3%
-%
-%
-%
-%
-%
-%
-%
-%
-%
53%
47%
56%
44%
40%
60%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2014. 4th January to 28th February 2014.
Table 160
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ15 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?
Base : All respondents in Northern Ireland
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
499
-
-
-
-
-
-
-
-
-
247
252
252
245
295
204
Effective Weighted Sample
454
-
-
-
-
-
-
-
-
-
240
245
229
222
266
188
Total
70
-
-
-
-
-
-
-
-
-
44
26
36
34
40
30
-%
-%
-%
-%
-%
-%
-%
-%
-%
63%
37%
51%
49%
57%
43%
No religion
9
-
-
-
-
-
-
-
-
-
7
2
5
4
6
3
13%
-%
-%
-%
-%
-%
-%
-%
-%
-%
16%
7%
15%
11%
15%
10%
k
-%
-%
-%
-%
-%
-%
-%
-%
-%
79%
21%
58%
42%
67%
33%
Refused
7
-
-
-
-
-
-
-
-
-
5
2
3
4
6
2
10%
-%
-%
-%
-%
-%
-%
-%
-%
-%
11%
10%
9%
12%
14%
5%
o
-%
-%
-%
-%
-%
-%
-%
-%
-%
65%
35%
43%
57%
78%
22%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o