Same Page For Life Ltd
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Same Page For Life Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Same Page For Life Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- Armed Forces Day
- Armed Forces Charities
We also pledge the following:

Communications, engagement and outreach: We are developing specific features within the Same Page platform tailored to the needs of military couples, such as long-distance relationship support and reintegration tools after deployment. We will also engage directly with military family charities to ensure our offering is genuinely helpful and informed by lived experience. Health: We are committed to helping reduce relationship breakdown, a major contributor to poor mental health. Our platform will promote preventative wellbeing for couples through regular check-ins, shared reflections and guided conversation prompts. Education: We aim to work with partners in the military education and transition space to ensure service leavers and their families are aware of the importance of relationship wellbeing as part of holistic resettlement support. Civic responsibilities: We will actively listen to and incorporate feedback from military families into our platform development. As we grow, we will seek ways to raise awareness of the unique relation-ship challenges faced by this community through thought leadership and campaigns. Any additional commitment the organisation wishes to make. Same Page pledges to donate a percentage of Armed Forces-related subscriptions annually to military family support charities. We are also open to collaboration with the MOD and third sector to co-develop new tools that help protect relationships under pressure.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.