My safety: online shopping
Source: gov.uk (2025-11-28)

OPSS is leading a fresh campaign to raise awareness of unsafe products sold online, with resources for local authorities, community groups and the public.

The Office for Product Safety and Standards (OPSS) is leading a fresh campaign to raise awareness of unsafe products sold online, even sometimes by tried and tested online marketplaces. Resources are provided for use by local authorities, community groups and the public, including a toolkit, video shorts and social media materials. These are aimed at 16-25 year olds in the first phase of the campaign before Christmas.

Read about things to consider when buying and using products. (https://www.gov.uk/guidance/consumer-product-safety-advice-for-staying-safe)

Resources

Toolkit

Online shopping safety toolkit (https://assets.publishing.service.gov.uk/media/692d88e3ce50d215cae9629c/online-shopping-2025-toolkit.pdf) (PDF, 1.92 MB, 11 pages)

Video shorts
- Online shopping safety VS1 (https://www.youtube.com/shorts/XT-5_MXXl34) – YouTube
- Online shopping safety VS2 (https://www.youtube.com/shorts/z_pC7hUd0CU) – YouTube
Social media materials

Messages
- Shopping online? / Not every smart buy is a safe one.
- Shopping online? / Stop. Check. Don’t get burnt.
- Buying online? / Don’t let a good deal turn into a bad surprise.
- Online shopping? / Don’t get burnt.
- Buying online? / A hot deal can still burn you.
- Online shopping? / That bargain could burn you.
- Even the most trusted online marketplaces sometime sell unsafe products that break, spark, or catch fire. / Stay tuned to learn how to shop safe this season and #Don’tGetBurnt
- Even the most trusted online marketplaces sometimes sell unsafe products. / Checking takes just seconds. Visit our feed for more info. #Don’tGetBurnt
English
- Online shopping safety SM01 (https://assets.publishing.service.gov.uk/media/6926dd60ce50d215cae95ff8/online-shopping-2025-social-media-01.png) (PNG, 565 KB)
- Online shopping safety SM02 (https://assets.publishing.service.gov.uk/media/6926dd729c1eda2cdf034094/online-shopping-2025-social-media-02.png) (PNG, 514 KB)
- Online shopping safety SM03 (https://assets.publishing.service.gov.uk/media/6926dd86345e31ab14ecf500/online-shopping-2025-social-media-03.png) (PNG, 352 KB)
- Online shopping safety SM04 (https://assets.publishing.service.gov.uk/media/6926dd99345e31ab14ecf501/online-shopping-2025-social-media-04.png) (PNG, 797 KB)
- Online shopping safety SM05 (https://assets.publishing.service.gov.uk/media/6926dda9345e31ab14ecf502/online-shopping-2025-social-media-05.png) (PNG, 508 KB)
- Online shopping safety SM06 (https://assets.publishing.service.gov.uk/media/6926ddc9ce50d215cae95ffa/online-shopping-2025-social-media-06.png) (PNG, 499 KB)
- Online shopping safety SM07 (https://assets.publishing.service.gov.uk/media/6926ddddb3b9afff34e95ffc/online-shopping-2025-social-media-07.png) (PNG, 590 KB)
- Online shopping safety SM07 background (https://assets.publishing.service.gov.uk/media/6926de01345e31ab14ecf504/online-shopping-2025-social-media-07-background.png) (PNG, 370 KB)
- Online shopping safety SM08 (https://assets.publishing.service.gov.uk/media/6926de14345e31ab14ecf505/online-shopping-2025-social-media-08.png) (PNG, 344 KB)
- Online shopping safety SM08 background (https://assets.publishing.service.gov.uk/media/6926de33a245b0985f034092/online-shopping-2025-social-media-08-background.png) (PNG, 349 KB)
Welsh
- Online shopping safety SM01 Welsh (https://assets.publishing.service.gov.uk/media/6929ae76b3b9afff34e96216/online-shopping-2025-social-media-P1-welsh.png) (PNG, 889 KB)
- Online shopping safety SM02 Welsh (https://assets.publishing.service.gov.uk/media/6929ae8cce50d215cae96206/online-shopping-2025-social-media-P2-welsh.png) (PNG, 591 KB)
- Online shopping safety SM03 Welsh (https://assets.publishing.service.gov.uk/media/6929aea3a245b0985f0342aa/online-shopping-2025-social-media-P3-welsh.png) (PNG, 676 KB)
- Online shopping safety SM04 Welsh (https://assets.publishing.service.gov.uk/media/6929aeb8b3b9afff34e96217/online-shopping-2025-social-media-P4-welsh.png) (PNG, 599 KB)
- Online shopping safety SM05 Welsh (https://assets.publishing.service.gov.uk/media/6929aecd345e31ab14ecf730/online-shopping-2025-social-media-P5-welsh.png) (PNG, 382 KB)
- Online shopping safety SM06 Welsh (https://assets.publishing.service.gov.uk/media/6929aee2345e31ab14ecf731/online-shopping-2025-social-media-P6-welsh.png) (PNG, 570 KB)