Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE) .............................................................................................................................................................................................................................17
Base : All respondents
QZ6 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SH). HOUSEHOLD STATUS..............................................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................25
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................27
Base : All respondents
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................29
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE) ..................................................................................................................................................................................................31
Base : Those with a landline phone at home
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................33
Base : All respondents
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................35
Base : All respondents
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE).................................................................................................................37
Base : Those with a landline phone at home
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE) ......................................................................................................................41
Base : Those with a landline phone at home
QC7 (QK2). If you have any free minutes included in your landline phone package, are calls to numbers beginning with 0870 included in these? (SINGLE CODE)...................................................................................................................................................................45
Base : Those with a landline phone at home

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QC8 (QK3). SHOWCARD Which of these numbers would you be concerned about calling from your home landline? By concerned we mean that you may think twice before calling? (SINGLE CODE) PROMPTED..................................................................................47
Base : Those with a landline phone at home
QC9 (QK4). SHOWCARD Which of the following types of services do you think you would be calling, if you dialled an 0870 number? (SINGLE CODE) PROMPTED...............................................................................................................................................................49
Base : All respondents
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................51
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................53
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................55
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the HTC Desire. ............................................................................................................................................................................................................................................................................................................................58
Base : Those who personally use a mobile phone
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................60
Base : Those who personally use a mobile phone
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................62
Base : Those who use a postpay/ contract mobile phone
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).................................................................................................................................................................................................................64
Base : Those who personally use a mobile phone
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ..........................................................................................................................................................................................................................................66
Base : Those who personally use a mobile phone
QD7C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE).............................................................................................................................................................................................................68
Base : Those with a smartphone
QD7D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)...........................................................................................................................................................................................................................70
Base : Those with a smartphone
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE) ........................................................................................................................................................................72
Base : Those who personally use a mobile phone
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ................................................................................................................................................................................................................................80
Base : Those who personally use a mobile phone
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)...........................................................................................88
Base : Those who use their mobile phone to access the internet
QD11 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)..................................................................................................................................................................................................................................92
Base : Those who use their mobile phone to access the internet
QD12 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)............................................................................................................................................................................................94
Base : Those who use their mobile phone to access the internet outside the home
QD13 (QD29) Do you ever use your mobile phone for personal reasons during working hours, or for work reasons outside of working hours?....................................................................................................................................................................................................96
Base : Those who personally use a mobile phone
QD14A (QD30A) HOW OFTEN USE MOBILE PHONE TO - Take part in personal phone calls during working hours (SINGLE CODE)................................................................................................................................................................................................................98
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QD14B (QD30B) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls while on holiday or annual leave (SINGLE CODE)......................................................................................................................................................................................100
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14C (QD30C) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls during your personal time outside of working hours (SINGLE CODE) .......................................................................................................................................................102
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14D (QD30D) HOW OFTEN USE MOBILE PHONE TO - Read or send personal emails during working hours (SINGLE CODE)...................................................................................................................................................................................................................104
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14E (QD30E) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails while on holiday or annual leave (SINGLE CODE).......................................................................................................................................................................................................106
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14F (QD30F) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails during your personal time outside of working hours (SINGLE CODE)..........................................................................................................................................................................108
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14G (QD30G) HOW OFTEN USE MOBILE PHONE TO - Discreetly use email or text messaging when you are in a meeting at work (SINGLE CODE) ..............................................................................................................................................................................110
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) ...................................................................................................................................................................................................................112
Base : Those with a smartphone
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE).................................................................................................................................................................................116
Base : Those with a smartphone
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE).............................................................................................................................120
Base : Those who personally use a mobile phone
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE) ..................................................................................................................................124
Base : Those who personally use a mobile phone
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)..............................................................................................................................................................................................................................................128
Base : All respondents
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)..........................................................................................................................................................130
Base : All respondents
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)....................................................................................................................................................................................................132
Base : All respondents
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)..........................................................................................................................................................................................................136
Base : Those who use the internet at home or elsewhere
QE5 (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE) .................................................................................................................................................................................140
Base : All respondents
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)..........................................................................................................................................................................................................................142
Base : Those aware that you can access broadband services on your PC or laptop using a mobile network
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)..........................................................................................................................................................................................................................144
Base : All respondents
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE).....................................................................................................................................................................................................................146
Base : Those with access to the internet at home
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE).....................................................................................................................................................................................................................150
Base : All respondents

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)................................................................................................................................................................................................................................................................154
Base : Those with access to the internet at home
QE9 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..158
Base : Those in a household with mobile broadband
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..160
Base : All respondents
QE10 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ........................................................................................................................................................................................................................162
Base : Those who use mobile broadband to access the internet
QE11 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ............................................................................................................................................................................................164
Base : Those who use mobile broadband to access the internet outside the home
QE12 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?........................................................................................................................................................166
Base : Those with fixed broadband at home where there is more than one person in household
QE13 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?.....................................................................................................................................................168
Base : Those with mobile broadband at home where there is more than one person in household
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)...............................................................................................................................................................................................170
Base : Those with access to the internet at home
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)............................................................................................................................................................180
Base : Those with access to the internet at home
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)...........................................................................................................................................................................190
Base : Those who use broadband as their main method of connecting to the internet at home
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE).............................................................................................................................................................................................................................................194
Base : Those who use broadband as their main method of connecting to the internet at home
QE18 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)..........................................................................................................................................................................................................200
Base : Those unaware of their broadband connection speed
QE19 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)........202
Base : Those with mobile broadband
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................204
Base : Those with fixed broadband at home
QE11 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE).............................................................................................................................206
Base : Those with fixed broadband at home
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE) ...........................................................................................................................................................................................................................208
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................212
Base : All respondents
QH2 (QH44). SHOWCARD How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet using a PC, laptop,
netbook or tablet computer or a mobile phone. (SINGLE CODE).............................................................................................................................................................................................................................................................................................................................216
Base : All respondents
QH3 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTI CODE)..................................................................................................................................................................................................................................218
Base : Those with a TV in the household

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QH4 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................220
Base : Those with a TV in the household
QH5 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................222
Base : Those whose main TV set is an HDTV or HD-ready
QH6 (QH55). Which supplier provides your HD TV service, for your main TV set?.................................................................................................................................................................................................................................................................................................224
Base : Those with an HD TV service for their main TV set
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)......................................................................................................................................................................................................................................................226
Base : Those with Satellite TV
QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE).....................................................................................................................................................................................................................................230
Base : Those with a Sky satellite dish for free to air services only
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)..................................................................................................................................................................................................................232
Base : Those with paid for Sky Satellite TV
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)....................................................................................................................................................................................................................236
Base : Those with Cable TV
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................238
Base : Those with Sky TV
QH11B (QR1B). Does your household have V+? (SINGLE CODE).........................................................................................................................................................................................................................................................................................................................240
Base : Those with Cable TV
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................242
Base : Those with Freesat
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................244
Base : Those with Freeview
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................246
Base : Those with Broadband TV
QH12 (QR2). Do you personally use this DVR (i.e. Digital Video Recorder)? IF NECESSARY - A DVR is sometimes known as a PVR. (SINGLE CODE)................................................................................................................................................................................248
Base : Those who own a DVR
QH13 (QR4). SHOWCARD How long have you owned your DVR? (SINGLE CODE).............................................................................................................................................................................................................................................................................................250
Base : Those who own a DVR
QH14 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................252
Base : Those who own a DVR
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE).....................................254
Base : Those who own a DVR
QH16 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE).........................................................................................................................................................260
Base : Those who own a DVR
QH17 (QR10). Since getting your DVR, do you think you watch more, less or about the same amount of television? (SINGLE CODE)..............................................................................................................................................................................................................262
Base : Those who own a DVR
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)....................................................................................................................................................................................................264
Base : Those who personally use their DVR

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QH19 (QR13). SHOWCARD How often, if at all, do you check what is on TV before watching a recorded programme? (SINGLE CODE)..........................................................................................................................................................................................................268
Base : Those who personally use their DVR
QH20 (QH56). SHOWCARD Which, if any, of these devices does your household have at the moment? (MULTI CODE)...................................................................................................................................................................................................................................270
Base : All respondents
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)......................................................................................................................................................272
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
QH22 (QH58). Have you connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your television to enable you to connect to the internet via your TV in the last 12 months?.................................................................................................................276
Base : Those with an Xbox, PlayStation 3, Nintendo DSi, or Apple TV digital multimedia receiver in the household
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE).......................................................................................278
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
QH24 (QH60). Have you ever connected another device, such as a laptop or home PC, to access or view the internet via your TV set? ...........................................................................................................................................................................................................282
Base : Those with a TV in the household
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE) ......................................................................................................................................................................................284
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
QH26 (QH62). Are any of your TV sets 'Smart TVs'? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF NECESSARY - It's a TV
that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV. .................................................................................288
Base : Those with a TV in the household
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your 'Smart TV' set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games console or computer.
(MULTI CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................290
Base : Those with a 'Smart TV' in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................294
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................296
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................298
Base : All respondents
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE) ................................................................................................................................................................................................................................................................................................................300
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................302
Base : Those with at least one deal or package with the same supplier
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE).......................................................................................................................................................................................................................................304
Base : Those with at least one deal or package with the same supplier
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE) ...........................................................................................................................................................................................................................................................306
Base : Those with at least one deal or package with the same supplier
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................308
Base : Those with at least one deal or package with the same supplier
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................312
Base : All respondents

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)..................................................................................................................................................................316
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)...................................................................................................................................................................318
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)................................................................................................................................................................................................................................................320
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................322
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................324
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)................................................................................................................................................................................................................................................326
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)............................................................................................................................................................................................................................................328
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE) ............................................................................................................................................................................................................................................330
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE).............................................................................................................................................................................................................................................332
Base : Those who listen to radio
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE).....................................................334
Base : All respondents
QP4 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)...................................................................................................................................................................................336
Base : All respondents
QP5 (QP2). Have you heard of the term DAB digital radio? (SINGLE CODE).........................................................................................................................................................................................................................................................................................................338
Base : All respondents
QP6 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................340
Base : Those who listen to radio
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................342
Base : Those who listen to radio but no DAB sets at home
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED....................................................................................................................................................................................................................................................344
Base : Those unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................348
Base : All respondents
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................350
Base : All respondents
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................356
Base : All respondents
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................360
Base : Those with poor vision, partial sight or blindness

TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................364
Base : Those with poor hearing, partial hearing or deafness
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .........................................................................................................................................................................368
Base : All respondents
QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).........................................................................................................................................................................370
Base : All respondents

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
England
1872
899
974
247
365
649
612
303
215
201
361
487
562
337
487
1872
-
-
-
84%
84%
84%
84%
84%
84%
83%
81%
85%
81%
86%
87%
85%
82%
81%
100%
-%
-%
-%
g
n
pqr
Scotland
195
94
101
24
36
66
68
33
19
28
37
41
55
39
61
-
195
-
-
9%
9%
9%
8%
8%
9%
9%
9%
7%
11%
9%
7%
8%
10%
10%
-%
100%
-%
-%
oqr
Wales
111
52
59
13
23
39
36
24
13
8
11
23
30
20
38
-
-
111
-
5%
5%
5%
4%
5%
5%
5%
6%
5%
3%
3%
4%
4%
5%
6%
-%
-%
100%
-%
j
opr
Northern Ireland
62
30
32
10
13
21
18
15
7
11
9
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
3%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
England
1872
1657
216
1062
800
1203
669
84%
85%
73%
85%
82%
89%
81%
b
f
Scotland
195
162
33
100
96
85
110
9%
8%
11%
8%
10%
6%
13%
e
Wales
111
88
23
61
49
68
42
5%
5%
8%
5%
5%
5%
5%
a
Northern Ireland
62
39
22
31
30
-
-
3%
2%
8%
2%
3%
-%
-%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
North East
93
42
51
13
15
32
33
32
8
4
8
12
26
21
34
93
-
-
-
4%
4%
4%
4%
3%
4%
4%
8%
3%
2%
2%
2%
4%
5%
6%
5%
-%
-%
-%
hij
k
k
pqr
North West
248
120
128
36
47
77
89
34
26
38
40
58
71
41
78
248
-
-
-
11%
11%
11%
12%
11%
10%
12%
9%
10%
15%
9%
10%
11%
10%
13%
13%
-%
-%
-%
gj
pqr
Yorkshire
188
90
98
20
34
70
64
31
21
22
37
42
49
38
58
188
-
-
-
8%
8%
8%
7%
8%
9%
9%
8%
8%
9%
9%
7%
7%
9%
10%
10%
-%
-%
-%
pqr
East Midlands
158
78
79
23
31
53
50
28
22
24
23
37
46
32
43
158
-
-
-
7%
7%
7%
8%
7%
7%
7%
7%
9%
10%
6%
7%
7%
8%
7%
8%
-%
-%
-%
j
pqr
West Midlands
197
96
101
28
35
69
65
26
22
17
34
59
54
35
49
197
-
-
-
9%
9%
9%
9%
8%
9%
9%
7%
9%
7%
8%
10%
8%
8%
8%
11%
-%
-%
-%
pqr
East of England
208
106
102
27
37
77
67
31
23
21
48
62
63
36
47
208
-
-
-
9%
10%
9%
9%
8%
10%
9%
8%
9%
9%
11%
11%
9%
9%
8%
11%
-%
-%
-%
pqr
London
280
135
145
41
59
107
73
46
34
16
65
79
98
42
61
280
-
-
-
12%
13%
12%
14%
14%
14%
10%
12%
13%
7%
16%
14%
15%
10%
10%
15%
-%
-%
-%
f
i
i
i
n
mn
pqr
South East
316
145
171
37
82
104
92
48
38
36
66
86
93
54
82
316
-
-
-
14%
13%
15%
13%
19%
13%
13%
13%
15%
15%
16%
15%
14%
13%
14%
17%
-%
-%
-%
cef
pqr
South West
185
86
99
22
24
60
79
28
21
21
41
52
61
38
34
185
-
-
-
8%
8%
8%
7%
6%
8%
11%
7%
8%
8%
10%
9%
9%
9%
6%
10%
-%
-%
-%
de
n
n
n
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Wales
111
52
59
13
23
39
36
24
13
8
11
23
30
20
38
-
-
111
-
5%
5%
5%
4%
5%
5%
5%
6%
5%
3%
3%
4%
4%
5%
6%
-%
-%
100%
-%
j
opr
Scotland
195
94
101
24
36
66
68
33
19
28
37
41
55
39
61
-
195
-
-
9%
9%
9%
8%
8%
9%
9%
9%
7%
11%
9%
7%
8%
10%
10%
-%
100%
-%
-%
oqr
Northern Ireland
62
30
32
10
13
21
18
15
7
11
9
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
3%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
North East
93
86
7
51
42
44
49
4%
4%
2%
4%
4%
3%
6%
e
North West
248
233
15
122
121
152
96
11%
12%
5%
10%
12%
11%
12%
b
c
Yorkshire
188
165
23
109
79
122
66
8%
8%
8%
9%
8%
9%
8%
East Midlands
158
134
24
85
72
95
63
7%
7%
8%
7%
7%
7%
8%
West Midlands
197
174
23
108
89
126
71
9%
9%
8%
9%
9%
9%
9%
East of England
208
169
39
124
83
161
47
9%
9%
13%
10%
9%
12%
6%
a
f
London
280
280
-
168
108
113
167
12%
14%
-%
13%
11%
8%
20%
b
e
South East
316
275
41
202
113
241
75
14%
14%
14%
16%
12%
18%
9%
d
f
South West
185
141
43
93
92
150
35
8%
7%
15%
7%
9%
11%
4%
a
f
Wales
111
88
23
61
49
68
42
5%
5%
8%
5%
5%
5%
5%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Scotland
195
162
33
100
96
85
110
9%
8%
11%
8%
10%
6%
13%
e
Northern Ireland
62
39
22
31
30
-
-
3%
2%
8%
2%
3%
-%
-%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Urban
1946
930
1016
260
402
670
614
345
215
207
358
480
580
346
540
1657
162
88
39
87%
87%
87%
89%
92%
86%
84%
92%
85%
83%
85%
85%
87%
84%
90%
88%
83%
79%
64%
f
ef
hij
km
pqr
r
r
Rural
294
144
150
34
34
105
121
30
38
41
61
82
84
64
63
216
33
23
22
13%
13%
13%
11%
8%
14%
16%
8%
15%
17%
15%
15%
13%
16%
10%
12%
17%
21%
36%
d
cd
g
g
g
n
n
o
o
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Urban
1946
1946
-
1094
841
1117
790
87%
100%
-%
87%
86%
82%
96%
b
e
Rural
294
-
294
159
134
239
32
13%
-%
100%
13%
14%
18%
4%
a
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
TELEWEST
411
183
228
59
80
146
125
77
62
40
69
105
119
70
117
344
68
-
-
18%
17%
20%
20%
18%
19%
17%
20%
25%
16%
16%
19%
18%
17%
19%
18%
35%
-%
-%
ij
qr
oqr
NTL
712
340
372
102
147
233
231
106
72
78
122
181
210
122
199
656
17
26
14
32%
32%
32%
35%
34%
30%
31%
28%
29%
31%
29%
32%
32%
30%
33%
35%
9%
23%
22%
pqr
p
p
NEITHER
1117
551
566
132
210
396
378
192
119
131
228
276
334
219
288
873
110
85
48
50%
51%
49%
45%
48%
51%
52%
51%
47%
53%
54%
49%
50%
53%
48%
47%
57%
77%
78%
o
op
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
TELEWEST
411
411
-
226
186
140
271
18%
21%
-%
18%
19%
10%
33%
b
e
NTL
712
712
-
398
307
455
244
32%
37%
-%
32%
32%
34%
30%
b
NEITHER
1117
823
294
629
482
761
307
50%
42%
100%
50%
49%
56%
37%
a
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Low
1356
666
690
162
247
494
453
168
148
157
300
419
423
239
275
1203
85
68
-
61%
62%
59%
55%
57%
64%
62%
45%
58%
63%
72%
74%
64%
58%
46%
64%
43%
62%
-%
cd
g
g
ghi
lmn
n
n
pr
r
pr
Medium
774
355
419
113
171
239
251
179
96
77
104
127
211
150
285
622
110
42
-
35%
33%
36%
38%
39%
31%
34%
48%
38%
31%
25%
23%
32%
37%
47%
33%
57%
38%
-%
e
e
hij
j
k
k
klm
r
oqr
r
High
47
23
25
9
5
21
13
13
3
3
5
5
12
7
24
47
-
-
-
2%
2%
2%
3%
1%
3%
2%
4%
1%
1%
1%
1%
2%
2%
4%
3%
-%
-%
-%
hj
klm
pqr
Undefined
62
30
32
10
13
21
18
15
7
11
9
11
18
14
19
-
-
-
62
3%
3%
3%
3%
3%
3%
2%
4%
3%
4%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Low
1356
1117
239
813
535
1356
-
61%
57%
81%
65%
55%
100%
-%
a
d
f
Medium
774
742
32
390
381
-
774
35%
38%
11%
31%
39%
-%
94%
b
c
e
High
47
47
-
18
29
-
47
2%
2%
-%
1%
3%
-%
6%
b
c
e
Undefined
62
39
22
31
30
-
-
3%
2%
8%
2%
3%
-%
-%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Male
1074
1074
-
140
181
368
385
162
129
117
220
288
302
226
258
899
94
52
30
48%
100%
-%
48%
42%
47%
52%
43%
51%
47%
53%
51%
45%
55%
43%
48%
48%
47%
48%
b
de
g
g
n
ln
Female
1166
-
1166
154
255
408
349
213
125
131
198
274
362
185
345
974
101
59
32
52%
-%
100%
52%
58%
53%
48%
57%
49%
53%
47%
49%
55%
45%
57%
52%
52%
53%
52%
a
f
f
hj
m
km
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Male
1074
930
144
640
428
666
378
48%
48%
49%
51%
44%
49%
46%
d
Female
1166
1016
150
613
547
690
444
52%
52%
51%
49%
56%
51%
54%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
16 - 17
69
42
27
69
-
-
-
5
5
*
7
16
19
12
22
56
7
4
2
3%
4%
2%
24%
-%
-%
-%
1%
2%
*%
2%
3%
3%
3%
4%
3%
4%
4%
3%
b
def
18 - 24
224
98
127
224
-
-
-
40
25
13
23
33
76
48
68
191
17
8
8
10%
9%
11%
76%
-%
-%
-%
11%
10%
5%
6%
6%
11%
12%
11%
10%
9%
8%
13%
def
ij
ij
k
k
k
25 - 34
437
181
255
-
437
-
-
60
50
62
104
111
150
62
113
365
36
23
13
20%
17%
22%
-%
100%
-%
-%
16%
20%
25%
25%
20%
23%
15%
19%
19%
19%
20%
21%
a
cef
g
g
m
35 - 44
442
211
232
-
-
442
-
48
44
65
125
131
120
88
103
371
41
18
12
20%
20%
20%
-%
-%
57%
-%
13%
17%
26%
30%
23%
18%
21%
17%
20%
21%
16%
20%
cdf
gh
gh
ln
45 - 54
333
157
176
-
-
333
-
44
31
38
88
94
92
66
81
278
26
21
9
15%
15%
15%
-%
-%
43%
-%
12%
12%
15%
21%
17%
14%
16%
13%
15%
13%
19%
14%
cdf
gh
55 - 64
325
173
152
-
-
-
325
55
40
36
52
89
96
50
90
272
31
14
8
15%
16%
13%
-%
-%
-%
44%
15%
16%
15%
12%
16%
14%
12%
15%
15%
16%
13%
14%
b
cde
65 - 74
237
119
119
-
-
-
237
63
37
23
13
52
66
44
75
197
22
12
6
11%
11%
10%
-%
-%
-%
32%
17%
15%
9%
3%
9%
10%
11%
12%
11%
11%
11%
9%
cde
ij
j
j
75+
172
94
78
-
-
-
172
60
22
11
6
36
45
40
50
143
15
10
4
8%
9%
7%
-%
-%
-%
23%
16%
9%
5%
1%
6%
7%
10%
8%
8%
8%
9%
6%
cde
hij
j
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
16 - 17
69
63
6
6
60
40
27
3%
3%
2%
*%
6%
3%
3%
c
18 - 24
224
196
28
112
111
122
95
10%
10%
10%
9%
11%
9%
12%
e
25 - 34
437
402
34
330
103
247
177
20%
21%
12%
26%
11%
18%
21%
b
d
35 - 44
442
376
67
342
100
278
152
20%
19%
23%
27%
10%
20%
19%
d
45 - 54
333
294
38
260
71
217
107
15%
15%
13%
21%
7%
16%
13%
d
55 - 64
325
274
51
167
156
202
115
15%
14%
17%
13%
16%
15%
14%
65 - 74
237
194
43
34
203
148
84
11%
10%
15%
3%
21%
11%
10%
a
c
75+
172
145
27
1
171
104
64
8%
7%
9%
*%
18%
8%
8%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
A
30
13
16
1
7
10
11
1
1
4
13
30
-
-
-
25
3
2
1
1%
1%
1%
*%
2%
1%
1%
*%
*%
2%
3%
5%
-%
-%
-%
1%
1%
2%
1%
gh
lmn
B
532
275
258
48
104
214
166
15
33
44
208
532
-
-
-
462
38
21
11
24%
26%
22%
16%
24%
28%
23%
4%
13%
18%
50%
95%
-%
-%
-%
25%
20%
19%
17%
c
cf
c
g
g
ghi
lmn
r
C1
664
302
362
95
150
212
208
65
82
90
139
-
664
-
-
562
55
30
18
30%
28%
31%
32%
34%
27%
28%
17%
32%
36%
33%
-%
100%
-%
-%
30%
28%
27%
29%
ef
g
g
g
kmn
C2
410
226
185
60
62
154
134
44
53
59
47
-
-
410
-
337
39
20
14
18%
21%
16%
20%
14%
20%
18%
12%
21%
24%
11%
-%
-%
100%
-%
18%
20%
18%
23%
b
d
d
gj
gj
kln
D
320
143
177
51
70
99
100
78
61
46
10
-
-
-
320
272
20
22
6
14%
13%
15%
17%
16%
13%
14%
21%
24%
18%
2%
-%
-%
-%
53%
15%
10%
20%
10%
j
j
j
klm
r
opr
E
283
115
169
39
43
86
116
172
24
6
1
-
-
-
283
215
40
16
13
13%
11%
14%
13%
10%
11%
16%
46%
10%
2%
*%
-%
-%
-%
47%
11%
21%
14%
20%
a
de
hij
ij
j
klm
o
o
SOCIAL GROUP
AB
562
288
274
49
111
225
177
16
33
48
221
562
-
-
-
487
41
23
11
25%
27%
24%
17%
25%
29%
24%
4%
13%
19%
53%
100%
-%
-%
-%
26%
21%
21%
18%
c
cf
c
g
g
ghi
lmn
r
C1C2
1074
528
547
155
212
366
342
109
135
149
186
-
664
410
-
899
94
50
32
48%
49%
47%
53%
49%
47%
47%
29%
53%
60%
44%
-%
100%
100%
-%
48%
48%
45%
52%
gj
gj
g
kn
kn
DE
603
258
345
90
113
185
216
250
85
52
11
-
-
-
603
487
61
38
19
27%
24%
30%
31%
26%
24%
29%
67%
34%
21%
3%
-%
-%
-%
100%
26%
31%
34%
30%
a
e
e
hij
ij
j
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
A
30
24
5
18
12
27
2
1%
1%
2%
1%
1%
2%
*%
f
B
532
456
77
355
177
392
130
24%
23%
26%
28%
18%
29%
16%
d
f
C1
664
580
84
420
236
423
223
30%
30%
29%
34%
24%
31%
27%
d
f
C2
410
346
64
260
149
239
157
18%
18%
22%
21%
15%
18%
19%
d
D
320
289
31
195
125
167
147
14%
15%
10%
16%
13%
12%
18%
b
e
E
283
251
33
5
276
108
163
13%
13%
11%
*%
28%
8%
20%
c
e
SOCIAL GROUP
AB
562
480
82
373
189
419
132
25%
25%
28%
30%
19%
31%
16%
d
f
C1C2
1074
926
148
680
384
663
380
48%
48%
51%
54%
39%
49%
46%
d
DE
603
540
63
199
402
275
310
27%
28%
22%
16%
41%
20%
38%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Base for %
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Working full time (30hrs/wk+)
901
567
333
72
244
458
126
39
85
132
273
289
302
186
123
769
72
39
20
40%
53%
29%
25%
56%
59%
17%
10%
34%
53%
65%
51%
46%
45%
20%
41%
37%
36%
33%
b
f
cf
cf
g
gh
ghi
ln
n
n
r
Working part time (8-29 hrs/wk)
352
73
279
46
86
144
77
41
40
46
80
84
118
74
76
292
28
21
11
16%
7%
24%
16%
20%
19%
10%
11%
16%
18%
19%
15%
18%
18%
13%
16%
14%
19%
18%
a
f
f
f
g
g
n
n
Not working (i.e. under 8hrs/wk) - retired
464
243
221
-
1
6
457
139
71
41
22
110
125
90
140
384
46
23
10
21%
23%
19%
-%
*%
1%
62%
37%
28%
17%
5%
19%
19%
22%
23%
21%
24%
21%
17%
b
cde
hij
ij
j
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered
but looking for work)
132
68
64
38
29
49
17
68
11
8
4
9
13
8
102
103
12
9
8
6%
6%
6%
13%
7%
6%
2%
18%
4%
3%
1%
2%
2%
2%
17%
6%
6%
8%
13%
def
f
f
hij
j
j
klm
op
Not working (i.e. under 8hrs/wk) - student
132
70
62
111
13
6
2
20
7
3
17
37
55
16
25
108
15
6
3
6%
7%
5%
38%
3%
1%
*%
5%
3%
1%
4%
7%
8%
4%
4%
6%
8%
5%
5%
def
ef
i
i
mn
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
246
47
200
22
60
110
54
66
38
19
23
33
43
35
135
204
22
11
9
11%
4%
17%
7%
14%
14%
7%
17%
15%
8%
6%
6%
6%
8%
22%
11%
12%
10%
14%
a
cf
cf
ij
ij
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Don't know
12
6
6
5
3
2
2
2
2
*
-
-
8
1
3
11
-
*
*
1%
1%
1%
2%
1%
*%
*%
1%
1%
*%
-%
-%
1%
*%
*%
1%
-%
*%
*%
ef
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Base for %
2240
1946
294
1253
975
1356
822
Working full time (30hrs/wk+)
901
790
111
901
-
580
300
40%
41%
38%
72%
-%
43%
36%
d
f
Working part time (8-29 hrs/wk)
352
305
48
352
-
233
109
16%
16%
16%
28%
-%
17%
13%
d
f
Not working (i.e. under 8hrs/wk) - retired
464
389
75
-
464
284
169
21%
20%
25%
-%
48%
21%
21%
a
c
Not working (i.e. under 8hrs/wk) - unemployed
(registered/ not registered but looking for work)
132
111
22
-
132
54
70
6%
6%
7%
-%
14%
4%
9%
c
e
Not working (i.e. under 8hrs/wk) - student
132
120
12
-
132
68
61
6%
6%
4%
-%
14%
5%
7%
c
e
Not working (i.e. under 8hrs/wk) - housewife/ disabled/
other
246
221
25
-
246
128
109
11%
11%
9%
-%
25%
9%
13%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Don't know
12
11
1
-
-
8
3
1%
1%
*%
-%
-%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Base for %
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Being bought on mortgage
793
368
426
95
193
410
95
30
44
98
263
280
270
164
79
675
61
38
20
35%
34%
36%
32%
44%
53%
13%
8%
18%
40%
63%
50%
41%
40%
13%
36%
31%
34%
33%
f
cf
cdf
g
gh
ghi
lmn
n
n
Owned outright by household
578
304
275
19
18
101
441
86
74
71
82
179
176
106
117
486
47
27
18
26%
28%
24%
6%
4%
13%
60%
23%
29%
29%
20%
32%
27%
26%
19%
26%
24%
24%
30%
b
cd
cde
j
j
lmn
n
n
Rented from Local Authority/ Housing
Association/ Trust
474
211
263
74
87
152
161
174
80
36
12
24
86
80
284
371
62
29
12
21%
20%
23%
25%
20%
20%
22%
46%
32%
15%
3%
4%
13%
20%
47%
20%
32%
26%
20%
hij
ij
j
k
kl
klm
or
o
Rented from Private Landlord
340
158
183
82
128
102
29
82
49
40
53
61
110
52
118
294
22
14
10
15%
15%
16%
28%
29%
13%
4%
22%
20%
16%
13%
11%
17%
13%
19%
16%
11%
12%
17%
ef
ef
f
j
j
k
km
Other
27
18
8
6
7
6
7
3
3
2
4
9
11
4
3
24
2
1
-
1%
2%
1%
2%
2%
1%
1%
1%
1%
1%
1%
2%
2%
1%
*%
1%
1%
1%
-%
b
n
Don't know
27
15
12
18
3
4
2
1
2
*
4
9
11
4
3
23
2
2
*
1%
1%
1%
6%
1%
*%
*%
*%
1%
*%
1%
2%
2%
1%
1%
1%
1%
2%
1%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Base for %
2240
1946
294
1253
975
1356
822
Being bought on mortgage
793
683
110
635
158
544
229
35%
35%
38%
51%
16%
40%
28%
d
f
Owned outright by household
578
485
93
200
376
396
164
26%
25%
32%
16%
39%
29%
20%
a
c
f
Rented from Local Authority/ Housing Association/ Trust
474
419
56
181
291
196
267
21%
22%
19%
14%
30%
14%
32%
c
e
Rented from Private Landlord
340
311
29
213
126
184
146
15%
16%
10%
17%
13%
14%
18%
b
d
e
Other
27
23
4
16
9
22
4
1%
1%
1%
1%
1%
2%
*%
f
Don't know
27
26
1
8
15
15
12
1%
1%
*%
1%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
1
393
202
191
17
46
87
243
169
56
32
17
65
112
57
160
309
49
24
11
18%
19%
16%
6%
10%
11%
33%
45%
22%
13%
4%
12%
17%
14%
26%
16%
25%
22%
18%
c
c
cde
hij
ij
j
k
klm
or
o
2
729
370
360
71
100
171
388
116
78
81
122
185
226
137
182
599
71
40
19
33%
34%
31%
24%
23%
22%
53%
31%
31%
33%
29%
33%
34%
33%
30%
32%
37%
36%
30%
cde
3
429
181
248
76
117
169
67
46
50
59
101
119
115
84
110
363
33
20
13
19%
17%
21%
26%
27%
22%
9%
12%
20%
24%
24%
21%
17%
20%
18%
19%
17%
18%
22%
a
f
f
f
g
g
g
4
447
200
247
79
113
233
23
26
41
49
131
136
136
87
88
388
31
16
11
20%
19%
21%
27%
26%
30%
3%
7%
16%
20%
31%
24%
20%
21%
15%
21%
16%
14%
19%
f
f
f
g
g
ghi
n
n
n
q
5+
241
121
121
51
62
114
14
19
29
26
48
57
76
45
64
213
10
10
8
11%
11%
10%
17%
14%
15%
2%
5%
11%
11%
11%
10%
11%
11%
11%
11%
5%
9%
12%
f
f
f
g
g
g
p
p
Mean number of people
2.8
2.7
2.8
3.4
3.2
3.2
1.9
2.0
2.7
2.9
3.2
2.9
2.8
2.9
2.6
2.8
2.5
2.6
2.9
f
f
f
g
g
ghi
n
n
n
pq
pq
Standard deviation
1.40
1.42
1.38
1.38
1.42
1.37
.92
1.30
1.38
1.28
1.25
1.28
1.42
1.38
1.48
1.40
1.35
1.35
1.50
Standard error
.03
.04
.04
.07
.07
.05
.03
.06
.08
.07
.06
.05
.05
.06
.05
.03
.09
.08
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
1
393
340
54
137
255
214
168
18%
17%
18%
11%
26%
16%
20%
c
e
2
729
620
109
358
367
460
251
33%
32%
37%
29%
38%
34%
31%
c
3
429
385
45
283
143
266
149
19%
20%
15%
23%
15%
20%
18%
d
4
447
391
55
326
118
294
141
20%
20%
19%
26%
12%
22%
17%
d
f
5+
241
210
31
149
92
122
112
11%
11%
11%
12%
9%
9%
14%
e
Mean number of people
2.8
2.8
2.7
3.0
2.5
2.8
2.8
d
Standard deviation
1.40
1.39
1.47
1.34
1.41
1.30
1.54
Standard error
.03
.03
.07
.04
.04
.03
.05
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
None
1341
716
624
136
181
320
703
284
162
139
198
311
403
249
377
1111
124
70
36
60%
67%
54%
46%
42%
41%
96%
76%
64%
56%
47%
55%
61%
61%
62%
59%
64%
63%
58%
b
cde
hij
j
j
k
1
372
139
233
93
104
149
25
48
30
46
79
108
101
61
101
305
33
20
12
17%
13%
20%
32%
24%
19%
3%
13%
12%
18%
19%
19%
15%
15%
17%
16%
17%
18%
20%
a
def
f
f
h
gh
2
373
159
215
43
110
215
5
28
37
41
113
113
112
71
77
324
29
11
9
17%
15%
18%
15%
25%
28%
1%
7%
15%
16%
27%
20%
17%
17%
13%
17%
15%
10%
15%
a
f
cf
cf
g
g
ghi
n
n
n
q
3
113
49
65
14
32
68
-
10
18
17
20
26
38
20
29
102
2
6
2
5%
5%
6%
5%
7%
9%
-%
3%
7%
7%
5%
5%
6%
5%
5%
5%
1%
6%
4%
f
f
cf
g
g
p
p
p
4
33
9
24
5
7
19
1
4
4
4
7
3
9
6
15
25
4
3
1
1%
1%
2%
2%
2%
2%
*%
1%
2%
2%
2%
*%
1%
1%
3%
1%
2%
2%
2%
a
f
f
f
k
5+
9
3
6
1
3
4
-
1
1
1
2
1
1
3
4
6
2
1
1
*%
*%
*%
*%
1%
1%
-%
*%
1%
*%
*%
*%
*%
1%
1%
*%
1%
1%
1%
f
f
f
o
Mean number of children
.7
.6
.8
.9
1.1
1.1
.1
.4
.7
.8
1.0
.8
.7
.7
.7
.7
.6
.7
.8
a
f
cf
cf
g
g
gh
Standard deviation
1.06
.98
1.11
1.03
1.14
1.16
.29
.86
1.11
1.09
1.08
.98
1.03
1.07
1.14
1.06
1.02
1.08
1.11
Standard error
.02
.03
.03
.06
.05
.04
.01
.04
.06
.06
.05
.04
.04
.05
.04
.02
.06
.07
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
None
1341
1162
178
638
695
820
485
60%
60%
61%
51%
71%
60%
59%
c
1
372
325
47
243
125
211
148
17%
17%
16%
19%
13%
16%
18%
d
2
373
329
44
283
90
242
122
17%
17%
15%
23%
9%
18%
15%
d
3
113
97
16
71
41
65
46
5%
5%
5%
6%
4%
5%
6%
4
33
27
6
15
18
16
15
1%
1%
2%
1%
2%
1%
2%
5+
9
6
2
3
5
2
5
*%
*%
1%
*%
1%
*%
1%
Mean number of children
.7
.7
.7
.9
.5
.7
.8
d
Standard deviation
1.06
1.05
1.13
1.05
1.04
1.02
1.12
Standard error
.02
.02
.05
.03
.03
.03
.04
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Can use to make and receive calls
1901
908
993
204
326
679
692
262
203
212
389
525
592
343
441
1602
162
87
50
85%
85%
85%
70%
75%
88%
94%
70%
80%
86%
93%
93%
89%
84%
73%
86%
83%
79%
81%
cd
cde
g
g
ghi
lmn
mn
n
qr
Can receive but not make calls/ incoming
only
16
10
5
3
3
5
5
*
2
3
4
4
3
5
3
14
1
-
1
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
1%
*%
1%
1%
1%
*%
-%
2%
g
g
oq
Line not working properly/ needs to be
repaired
13
8
5
3
6
4
1
2
2
3
3
3
6
2
2
13
1
-
-
1%
1%
*%
1%
1%
1%
*%
*%
1%
1%
1%
*%
1%
1%
*%
1%
*%
-%
-%
f
f
No, do not have landline phone
308
146
161
83
101
87
37
110
47
30
23
30
61
59
158
242
32
24
11
14%
14%
14%
28%
23%
11%
5%
29%
18%
12%
5%
5%
9%
14%
26%
13%
16%
21%
17%
ef
ef
f
hij
ij
j
k
kl
klm
o
Don't know
2
1
1
-
2
-
-
1
1
-
-
-
1
1
-
2
-
-
-
*%
*%
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
*%
*%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Can use to make and receive calls
1901
1633
268
1082
809
1194
657
85%
84%
91%
86%
83%
88%
80%
a
d
f
Can receive but not make calls/ incoming only
16
14
2
11
5
9
5
1%
1%
1%
1%
1%
1%
1%
Line not working properly/ needs to be repaired
13
12
2
11
3
8
5
1%
1%
1%
1%
*%
1%
1%
d
No, do not have landline phone
308
286
22
149
157
144
153
14%
15%
7%
12%
16%
11%
19%
b
c
e
Don't know
2
2
-
1
1
1
1
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Yes to make calls
1848
884
963
190
314
660
684
256
197
208
385
508
581
332
427
1559
158
84
47
96%
95%
96%
90%
94%
96%
98%
97%
96%
95%
97%
95%
96%
95%
96%
96%
96%
96%
93%
c
cde
Yes to receive calls
1792
854
938
183
300
648
661
248
189
209
378
496
564
324
408
1515
149
80
48
93%
92%
93%
87%
90%
94%
95%
94%
92%
96%
95%
93%
94%
93%
91%
93%
91%
92%
94%
cd
cd
Yes for internet access
1040
499
542
123
218
427
272
93
101
119
262
347
347
171
176
912
58
43
27
54%
54%
54%
59%
65%
62%
39%
35%
49%
55%
66%
65%
58%
49%
40%
56%
35%
50%
54%
f
f
f
g
g
ghi
lmn
mn
n
p
p
p
TOTAL PERSONALLY USE
1897
907
990
194
331
679
692
262
203
215
392
521
590
345
441
1601
160
86
50
98%
98%
99%
92%
99%
99%
99%
99%
99%
99%
99%
98%
98%
98%
99%
98%
98%
99%
98%
c
c
c
No do not use landline at home
32
19
12
15
4
9
4
2
3
3
5
11
11
4
5
26
4
1
1
2%
2%
1%
7%
1%
1%
1%
1%
1%
1%
1%
2%
2%
1%
1%
2%
2%
1%
2%
def
Don't know
2
1
1
1
-
-
1
-
-
-
-
-
1
1
-
2
-
-
-
*%
*%
*%
*%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Yes to make calls
1848
1583
265
1054
783
1161
640
96%
95%
97%
96%
96%
96%
96%
Yes to receive calls
1792
1535
257
1027
755
1146
598
93%
93%
95%
93%
92%
95%
90%
f
Yes for internet access
1040
891
149
698
337
725
288
54%
54%
55%
63%
41%
60%
43%
d
f
TOTAL PERSONALLY USE
1897
1626
270
1082
804
1191
656
98%
98%
100%
98%
98%
98%
98%
No do not use landline at home
32
30
1
20
12
18
12
2%
2%
*%
2%
1%
2%
2%
Don't know
2
2
-
1
1
2
-
*%
*%
-%
*%
*%
*%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Mobile phone
1115
548
566
242
323
411
138
168
125
128
225
267
351
201
296
951
74
49
40
50%
51%
49%
83%
74%
53%
19%
45%
49%
52%
54%
47%
53%
49%
49%
51%
38%
45%
64%
def
ef
f
g
p
opq
Landline phone at home
1045
478
567
42
104
335
564
191
124
113
178
272
289
196
288
858
111
57
20
47%
44%
49%
14%
24%
43%
77%
51%
49%
46%
43%
48%
44%
48%
48%
46%
57%
51%
32%
a
c
cd
cde
j
r
or
r
Landline phone at work
56
32
25
3
6
21
26
5
4
5
14
19
21
9
7
45
9
2
1
3%
3%
2%
1%
1%
3%
4%
1%
1%
2%
3%
3%
3%
2%
1%
2%
5%
2%
1%
cd
n
n
oqr
Public payphone
6
4
2
2
1
2
2
3
-
-
-
-
1
*
4
5
-
*
1
*%
*%
*%
1%
*%
*%
*%
1%
-%
-%
-%
-%
*%
*%
1%
*%
-%
*%
1%
o
Internet voice service (VoIP)
*
-
*
-
-
*
-
*
-
-
-
-
-
-
*
-
-
*
-
*%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
o
Other
7
4
3
2
1
2
2
5
-
-
*
1
-
-
5
5
-
1
1
*%
*%
*%
1%
*%
*%
*%
1%
-%
-%
*%
*%
-%
-%
1%
*%
-%
1%
1%
hj
lm
Don't know
11
9
2
2
1
5
3
2
1
2
2
2
2
4
3
9
1
1
*
*%
1%
*%
1%
*%
1%
*%
1%
*%
1%
*%
*%
*%
1%
*%
*%
*%
1%
*%
b
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Mobile phone
1115
1005
109
739
368
662
413
50%
52%
37%
59%
38%
49%
50%
b
d
Landline phone at home
1045
876
169
469
573
642
383
47%
45%
58%
37%
59%
47%
47%
a
c
Landline phone at work
56
45
11
35
21
39
17
3%
2%
4%
3%
2%
3%
2%
Public payphone
6
5
1
1
5
2
3
*%
*%
*%
*%
*%
*%
*%
Internet voice service (VoIP)
*
*
-
-
*
-
*
*%
*%
-%
-%
*%
-%
*%
Other
7
6
1
1
5
4
2
*%
*%
*%
*%
1%
*%
*%
Don't know
11
9
2
8
3
8
3
*%
*%
1%
1%
*%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Landline phone at home
1182
541
642
58
125
394
605
200
133
129
213
310
348
213
311
966
129
61
26
53%
50%
55%
20%
29%
51%
82%
53%
52%
52%
51%
55%
52%
52%
52%
52%
66%
56%
42%
a
c
cd
cde
r
oqr
r
Mobile phone
999
502
498
229
306
357
107
155
112
115
200
239
300
190
271
857
64
44
35
45%
47%
43%
78%
70%
46%
15%
41%
44%
46%
48%
42%
45%
46%
45%
46%
33%
40%
56%
def
ef
f
p
opq
Internet voice service (VoIP)
17
11
6
*
-
9
7
3
2
1
4
4
5
5
3
14
1
2
-
1%
1%
*%
*%
-%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
-%
d
d
Public payphone
5
3
2
1
2
2
-
3
*
-
1
-
1
*
3
3
-
*
1
*%
*%
*%
*%
*%
*%
-%
1%
*%
-%
*%
-%
*%
*%
*%
*%
-%
*%
1%
o
Other
11
5
6
4
2
3
2
7
1
-
1
3
1
-
7
9
1
1
1
*%
*%
1%
1%
1%
*%
*%
2%
1%
-%
*%
1%
*%
-%
1%
*%
*%
1%
1%
ij
lm
Don't know
26
13
13
1
2
10
13
8
6
3
1
7
9
2
8
24
-
2
-
1%
1%
1%
*%
*%
1%
2%
2%
2%
1%
*%
1%
1%
*%
1%
1%
-%
2%
-%
j
j
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Landline phone at home
1182
981
201
573
605
739
418
53%
50%
68%
46%
62%
54%
51%
a
c
Mobile phone
999
914
86
653
340
573
392
45%
47%
29%
52%
35%
42%
48%
b
d
e
Internet voice service (VoIP)
17
15
2
8
8
13
4
1%
1%
1%
1%
1%
1%
*%
Public payphone
5
3
1
1
3
2
2
*%
*%
*%
*%
*%
*%
*%
Other
11
9
2
4
7
7
3
*%
*%
1%
*%
1%
1%
*%
Don't know
26
23
3
14
12
23
3
1%
1%
1%
1%
1%
2%
*%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Free
(0.0)
279
132
147
15
45
114
105
26
32
36
58
82
85
49
63
229
34
11
6
14%
14%
15%
7%
14%
17%
15%
10%
16%
16%
15%
15%
14%
14%
14%
14%
21%
12%
11%
c
c
c
g
g
oqr
1-5p per minute
(3.0)
175
88
87
16
38
79
42
20
15
28
53
57
52
38
29
146
13
12
4
9%
10%
9%
8%
11%
11%
6%
8%
7%
13%
13%
11%
9%
11%
7%
9%
8%
14%
8%
f
f
gh
n
n
o
6-10p per minute
(8.0)
223
109
115
27
34
99
63
25
22
29
71
71
79
33
41
185
23
10
5
12%
12%
11%
13%
10%
14%
9%
9%
11%
13%
18%
13%
13%
9%
9%
11%
14%
12%
10%
f
gh
n
n
11-25p per minute
(18.0)
104
58
46
14
25
34
30
13
8
18
28
40
31
11
22
91
6
3
4
5%
6%
5%
7%
8%
5%
4%
5%
4%
8%
7%
7%
5%
3%
5%
6%
4%
3%
7%
f
m
26-50p per minute
(38.0)
75
40
35
4
13
35
23
16
12
10
16
6
27
15
26
65
6
1
3
4%
4%
3%
2%
4%
5%
3%
6%
6%
4%
4%
1%
5%
4%
6%
4%
3%
2%
5%
k
k
k
51p-£1 per minute
(76.0)
21
11
10
4
1
8
8
6
3
3
4
5
6
4
6
16
2
1
1
1%
1%
1%
2%
*%
1%
1%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
2%
3%
o
Over £1 per minute
(100.0)
4
2
2
1
2
-
1
-
1
1
-
1
2
1
-
3
-
*
*
*%
*%
*%
*%
1%
-%
*%
-%
*%
*%
-%
*%
*%
*%
-%
*%
-%
*%
1%
It depends
8
3
5
1
1
5
1
1
1
-
3
2
2
1
2
6
-
1
1
*%
*%
1%
*%
*%
1%
*%
*%
1%
-%
1%
*%
*%
*%
1%
*%
-%
1%
1%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Don't know
1042
484
558
129
175
315
422
157
112
95
163
269
319
198
256
888
80
47
27
54%
52%
56%
61%
52%
46%
61%
60%
54%
43%
41%
51%
53%
57%
57%
55%
49%
54%
53%
e
de
ij
ij
k
Mean cost per minute in
pence
10.2
10.7
9.7
13.3
9.8
9.6
10.4
14.7
12.2
10.6
9.4
8.2
10.8
10.6
11.9
10.3
8.6
9.1
15.6
def
ij
j
k
k
k
opq
Standard deviation
16.03
16.22
15.85
19.60
14.91
14.65
17.22
19.74
19.15
16.63
13.41
13.07
16.68
17.99
xx-xxxx-xxxx
15.85
15.05
17.24
22.11
Standard error
.50
.71
.69
2.05
1.14
.73
.89
1.62
1.76
1.36
.88
.79
.92
1.28
1.09
.58
1.44
1.86
2.29
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Free
(0.0)
279
242
37
162
117
158
115
14%
15%
14%
15%
14%
13%
17%
e
1-5p per minute
(3.0)
175
159
17
126
48
106
65
9%
10%
6%
11%
6%
9%
10%
d
6-10p per minute
(8.0)
223
191
32
148
76
145
73
12%
12%
12%
13%
9%
12%
11%
d
11-25p per minute
(18.0)
104
92
11
56
47
72
28
5%
6%
4%
5%
6%
6%
4%
26-50p per minute
(38.0)
75
69
6
51
24
44
28
4%
4%
2%
5%
3%
4%
4%
51p-£1 per minute
(76.0)
21
18
3
10
11
11
8
1%
1%
1%
1%
1%
1%
1%
Over £1 per minute
(100.0)
4
4
*
1
3
3
*
*%
*%
*%
*%
*%
*%
*%
It depends
8
7
1
5
3
5
2
*%
*%
*%
*%
*%
*%
*%
Don't know
1042
878
164
545
488
667
348
54%
53%
61%
49%
60%
55%
52%
a
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Mean cost per minute in pence
10.2
10.4
9.1
9.7
11.1
10.5
9.4
Standard deviation
16.03
16.17
15.01
14.69
18.10
15.97
15.58
Standard error
.50
.54
1.22
.61
.84
.65
.83
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Free
(0.0)
115
63
52
6
15
50
44
7
13
11
27
37
46
20
13
98
12
3
2
6%
7%
5%
3%
5%
7%
6%
2%
6%
5%
7%
7%
8%
6%
3%
6%
8%
4%
3%
c
c
g
g
n
n
n
r
1-5p per minute
(3.0)
29
11
18
-
7
15
7
4
5
2
10
11
7
6
5
22
3
3
1
1%
1%
2%
-%
2%
2%
1%
2%
3%
1%
2%
2%
1%
2%
1%
1%
2%
3%
2%
c
c
6-10p per minute
(8.0)
83
44
39
10
14
31
27
8
7
9
26
30
33
8
11
69
4
7
3
4%
5%
4%
5%
4%
5%
4%
3%
4%
4%
7%
6%
6%
2%
3%
4%
3%
8%
5%
g
mn
mn
op
11-25p per minute
(18.0)
133
80
53
11
31
48
42
14
9
17
45
41
39
23
29
110
13
8
3
7%
9%
5%
5%
9%
7%
6%
5%
4%
8%
11%
8%
6%
7%
7%
7%
8%
9%
5%
b
gh
26-50p per minute
(38.0)
221
99
122
20
51
101
49
32
22
34
56
62
68
45
45
183
25
6
6
11%
11%
12%
9%
15%
15%
7%
12%
11%
15%
14%
12%
11%
13%
10%
11%
15%
7%
12%
f
f
q
51p-£1 per minute
(76.0)
151
68
82
24
29
63
35
18
14
22
42
34
56
25
36
126
15
5
5
8%
7%
8%
11%
9%
9%
5%
7%
7%
10%
10%
6%
9%
7%
8%
8%
9%
6%
9%
f
f
f
Over £1 per minute
(100.0)
37
11
27
6
8
10
13
5
8
7
7
9
8
9
11
33
1
2
1
2%
1%
3%
3%
2%
1%
2%
2%
4%
3%
2%
2%
1%
2%
3%
2%
*%
2%
2%
a
It depends
13
8
5
-
2
6
5
2
3
1
3
3
2
4
3
10
1
*
2
1%
1%
*%
-%
1%
1%
1%
1%
1%
*%
1%
1%
*%
1%
1%
1%
*%
*%
4%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Don't know
1150
544
606
134
177
365
473
175
124
115
181
304
343
211
292
977
90
53
30
60%
59%
60%
64%
53%
53%
68%
66%
60%
53%
46%
57%
57%
60%
66%
60%
55%
61%
58%
de
de
ij
j
kl
Mean cost per minute in
pence
34.7
31.5
37.9
45.0
36.3
33.8
31.4
38.4
37.3
39.1
33.1
30.6
33.6
36.4
41.4
35.0
33.4
30.1
39.1
a
def
f
j
j
k
klm
q
pq
Standard deviation
29.80
28.27
30.91
31.68
28.85
28.63
30.80
28.80
33.29
30.02
28.67
28.53
29.80
29.99
30.54
30.07
27.22
30.13
30.51
Standard error
.99
1.35
1.43
3.40
2.24
1.53
1.79
2.64
3.38
2.71
1.97
1.86
1.74
2.27
2.18
1.18
2.81
3.48
3.43
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Free
(0.0)
115
105
11
72
42
73
40
6%
6%
4%
7%
5%
6%
6%
1-5p per minute
(3.0)
29
25
4
20
9
23
5
1%
2%
1%
2%
1%
2%
1%
f
6-10p per minute
(8.0)
83
73
9
52
30
63
17
4%
4%
3%
5%
4%
5%
3%
f
11-25p per minute
(18.0)
133
117
16
86
47
74
56
7%
7%
6%
8%
6%
6%
8%
26-50p per minute
(38.0)
221
188
33
156
64
136
79
11%
11%
12%
14%
8%
11%
12%
d
51p-£1 per minute
(76.0)
151
134
16
88
62
88
58
8%
8%
6%
8%
8%
7%
9%
Over £1 per minute
(100.0)
37
34
4
20
17
20
16
2%
2%
1%
2%
2%
2%
2%
It depends
13
10
3
6
6
5
5
1%
1%
1%
1%
1%
*%
1%
Don't know
1150
973
177
602
539
728
393
60%
59%
65%
55%
66%
60%
59%
a
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Mean cost per minute in pence
34.7
34.7
34.9
33.8
36.7
33.0
37.4
c
e
Standard deviation
29.80
30.06
28.01
28.69
31.68
29.49
30.17
Standard error
.99
1.08
2.49
1.27
1.60
1.29
1.75
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QK2). If you have any free minutes included in your landline phone package, are calls to numbers beginning with 0870 included in these? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Yes, 0870 numbers are included in my
free minutes
227
122
105
11
46
93
77
23
25
28
51
74
80
36
37
190
22
12
4
12%
13%
10%
5%
14%
14%
11%
9%
12%
13%
13%
14%
13%
10%
8%
12%
13%
14%
7%
c
c
c
n
n
r
r
r
No, 0870 numbers are not included in my
free minutes
485
200
284
37
103
194
151
59
66
71
126
130
160
92
102
422
30
19
15
25%
22%
28%
17%
31%
28%
22%
22%
32%
32%
32%
24%
27%
26%
23%
26%
18%
21%
29%
a
cf
cf
g
g
g
p
p
Do not have any free minutes
467
230
237
46
75
168
179
82
45
61
99
119
134
94
120
391
41
23
12
24%
25%
24%
22%
22%
24%
26%
31%
22%
28%
25%
22%
22%
27%
27%
24%
25%
26%
24%
h
Don't know
751
375
377
117
111
234
290
100
71
58
121
209
228
127
187
626
71
34
21
39%
40%
38%
55%
33%
34%
42%
38%
34%
27%
31%
39%
38%
36%
42%
38%
43%
39%
41%
def
de
ij
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QK2). If you have any free minutes included in your landline phone package, are calls to numbers beginning with 0870 included in these? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Yes, 0870 numbers are included in my free minutes
227
202
24
140
84
158
66
12%
12%
9%
13%
10%
13%
10%
f
No, 0870 numbers are not included in my free minutes
485
417
67
320
164
300
170
25%
25%
25%
29%
20%
25%
26%
d
Do not have any free minutes
467
407
60
262
204
277
178
24%
25%
22%
24%
25%
23%
27%
Don't know
751
632
119
381
365
477
254
39%
38%
44%
35%
45%
39%
38%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QK3). SHOWCARD Which of these numbers would you be concerned about calling from your home landline? By concerned we mean that you may think twice before calling? (SINGLE CODE) PROMPTED
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1136
1207
239
348
783
973
377
264
277
412
568
708
475
592
1726
210
201
206
Effective Weighted Sample
1914
931
983
196
279
655
815
314
217
221
349
464
583
393
494
1503
206
190
203
Total
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
Numbers beginning with 090
994
477
517
82
181
389
341
114
111
130
228
305
325
161
202
850
84
39
20
51%
51%
51%
39%
54%
57%
49%
43%
54%
59%
58%
57%
54%
46%
45%
52%
52%
45%
40%
c
cf
c
g
g
g
mn
mn
qr
r
Numbers beginning with 0870
821
383
438
73
162
322
264
110
85
109
199
224
256
156
186
697
62
40
23
43%
41%
44%
35%
49%
47%
38%
42%
41%
50%
50%
42%
42%
45%
42%
43%
38%
45%
46%
cf
cf
gh
Numbers beginning with 0845
732
333
399
72
159
273
227
97
69
102
168
203
221
143
165
616
55
39
22
38%
36%
40%
34%
47%
40%
33%
37%
33%
47%
42%
38%
37%
41%
37%
38%
34%
45%
42%
cef
f
gh
h
p
Numbers beginning with 01 or 02
106
47
58
10
20
35
40
16
13
11
26
30
30
20
25
84
9
6
6
5%
5%
6%
5%
6%
5%
6%
6%
6%
5%
7%
6%
5%
6%
6%
5%
6%
6%
13%
opq
None of these
278
145
132
24
47
86
121
46
36
28
54
66
88
61
62
223
34
12
8
14%
16%
13%
11%
14%
13%
17%
17%
17%
13%
14%
12%
15%
18%
14%
14%
21%
14%
16%
ce
k
o
Don't know
316
148
168
58
38
80
140
47
25
24
30
71
92
56
97
258
29
20
9
16%
16%
17%
27%
11%
12%
20%
18%
12%
11%
8%
13%
15%
16%
22%
16%
18%
23%
18%
def
de
ij
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QK3). SHOWCARD Which of these numbers would you be concerned about calling from your home landline? By concerned we mean that you may think twice before calling? (SINGLE CODE) PROMPTED
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1147
1186
1369
768
Effective Weighted Sample
1914
1626
289
952
1019
1161
666
Total
1930
1659
272
1103
816
1211
668
Numbers beginning with 090
994
880
114
599
392
611
362
51%
53%
42%
54%
48%
50%
54%
b
d
Numbers beginning with 0870
821
723
98
512
307
480
318
43%
44%
36%
46%
38%
40%
48%
b
d
e
Numbers beginning with 0845
732
652
79
454
276
443
267
38%
39%
29%
41%
34%
37%
40%
b
d
Numbers beginning with 01 or 02
106
96
10
55
51
56
43
5%
6%
4%
5%
6%
5%
6%
None of these
278
221
56
150
126
189
80
14%
13%
21%
14%
15%
16%
12%
a
f
Don't know
316
253
63
139
171
200
106
16%
15%
23%
13%
21%
17%
16%
a
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC9 (QK4). SHOWCARD Which of the following types of services do you think you would be calling, if you dialled an 0870 number? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Business number
917
456
462
106
184
350
277
111
109
114
188
247
302
158
210
785
72
46
15
41%
42%
40%
36%
42%
45%
38%
30%
43%
46%
45%
44%
46%
38%
35%
42%
37%
41%
24%
cf
g
g
g
n
mn
r
r
r
Customer service line
887
431
457
93
211
359
224
107
100
122
214
248
299
139
201
760
72
34
21
40%
40%
39%
32%
48%
46%
31%
29%
40%
49%
51%
44%
45%
34%
33%
41%
37%
31%
34%
cf
cf
g
gh
gh
mn
mn
qr
Competition line
326
158
168
37
63
151
76
47
35
48
93
89
97
57
83
270
34
15
8
15%
15%
14%
13%
14%
19%
10%
12%
14%
19%
22%
16%
15%
14%
14%
14%
17%
14%
13%
f
cdf
g
gh
Information updates
255
127
128
33
47
110
65
24
32
34
62
82
89
38
45
222
15
15
3
11%
12%
11%
11%
11%
14%
9%
6%
13%
14%
15%
15%
13%
9%
7%
12%
8%
14%
4%
f
g
g
g
mn
mn
r
pr
Entertainment (e.g. adult/ chat lines)
227
118
109
28
35
104
60
34
30
30
57
62
69
35
61
189
21
11
6
10%
11%
9%
10%
8%
13%
8%
9%
12%
12%
14%
11%
10%
9%
10%
10%
11%
10%
9%
df
g
Voting
134
66
68
19
27
62
26
19
11
13
50
38
50
21
25
114
13
4
2
6%
6%
6%
7%
6%
8%
4%
5%
4%
5%
12%
7%
8%
5%
4%
6%
7%
4%
4%
f
f
f
ghi
n
n
Residential home number in the UK
45
22
24
7
7
17
15
8
7
6
10
11
10
10
15
33
5
7
*
2%
2%
2%
2%
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
2%
6%
*%
opr
Other
35
15
20
6
7
9
12
11
3
4
6
5
10
4
15
28
3
3
*
2%
1%
2%
2%
2%
1%
2%
3%
1%
2%
1%
1%
2%
1%
3%
2%
2%
3%
*%
k
r
Don't know
626
296
329
98
86
155
287
147
72
43
71
138
147
124
216
516
47
39
23
28%
28%
28%
33%
20%
20%
39%
39%
28%
17%
17%
25%
22%
30%
36%
28%
24%
35%
38%
de
de
hij
ij
l
kl
op
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC9 (QK4). SHOWCARD Which of the following types of services do you think you would be calling, if you dialled an 0870 number? (SINGLE CODE) PROMPTED
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Business number
917
837
81
545
367
551
352
41%
43%
27%
43%
38%
41%
43%
b
d
Customer service line
887
785
102
565
317
530
336
40%
40%
35%
45%
33%
39%
41%
d
Competition line
326
276
50
206
121
206
113
15%
14%
17%
16%
12%
15%
14%
d
Information updates
255
220
35
171
85
151
102
11%
11%
12%
14%
9%
11%
12%
d
Entertainment (e.g. adult/ chat lines)
227
193
34
139
88
132
90
10%
10%
12%
11%
9%
10%
11%
Voting
134
111
23
81
53
79
53
6%
6%
8%
6%
5%
6%
6%
Residential home number in the UK
45
41
4
21
24
31
14
2%
2%
1%
2%
2%
2%
2%
Other
35
28
7
17
18
22
13
2%
1%
2%
1%
2%
2%
2%
Don't know
626
519
106
270
352
375
227
28%
27%
36%
22%
36%
28%
28%
a
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
One
(1.0)
471
227
244
40
73
111
247
172
73
50
26
83
128
67
193
356
68
33
14
21%
21%
21%
14%
17%
14%
34%
46%
29%
20%
6%
15%
19%
16%
32%
19%
35%
30%
22%
cde
hij
ij
j
klm
or
or
Two
(2.0)
859
394
464
84
242
276
256
82
100
120
199
222
286
162
188
729
70
37
22
38%
37%
40%
28%
55%
36%
35%
22%
39%
48%
47%
40%
43%
39%
31%
39%
36%
34%
35%
cef
c
c
g
gh
gh
n
n
n
Three
(3.0)
381
188
192
65
64
193
58
26
31
46
93
116
101
85
79
337
16
15
13
17%
18%
16%
22%
15%
25%
8%
7%
12%
18%
22%
21%
15%
21%
13%
18%
8%
13%
20%
df
f
df
g
gh
gh
ln
ln
p
pq
Four or more
(4.0)
379
192
187
102
55
185
37
24
33
29
100
122
116
71
70
334
21
14
10
17%
18%
16%
35%
13%
24%
5%
6%
13%
12%
24%
22%
18%
17%
12%
18%
11%
13%
17%
def
f
df
g
g
ghi
n
n
n
p
p
None
(0.0)
150
72
78
3
3
8
135
71
17
4
1
19
33
26
72
116
20
11
3
7%
7%
7%
1%
1%
1%
18%
19%
7%
1%
*%
3%
5%
6%
12%
6%
10%
10%
6%
cde
hij
ij
k
klm
o
o
Don't know
1
1
1
-
-
1
-
1
-
-
-
-
-
-
1
1
-
-
-
*%
*%
*%
-%
-%
*%
-%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
Mean mobiles in household
2.2
2.2
2.1
2.8
2.2
2.6
1.5
1.4
2.0
2.2
2.6
2.4
2.2
2.3
1.8
2.2
1.7
1.9
2.2
def
f
df
g
gh
ghi
lmn
n
n
pq
pq
Standard deviation
1.14
1.16
1.12
1.10
.89
1.04
1.04
1.06
1.10
.94
.92
1.09
1.09
1.12
1.16
1.13
1.09
1.16
1.14
Standard error
.02
.03
.03
.06
.04
.03
.03
.05
.06
.05
.04
.04
.04
.05
.04
.03
.07
.07
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
One
(1.0)
471
410
61
177
293
264
193
21%
21%
21%
14%
30%
19%
23%
c
e
Two
(2.0)
859
742
117
547
306
530
306
38%
38%
40%
44%
31%
39%
37%
d
Three
(3.0)
381
339
42
263
115
252
116
17%
17%
14%
21%
12%
19%
14%
d
f
Four or more
(4.0)
379
330
49
256
121
235
134
17%
17%
17%
20%
12%
17%
16%
d
None
(0.0)
150
124
26
11
138
75
71
7%
6%
9%
1%
14%
6%
9%
c
e
Don't know
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
Mean mobiles in household
2.2
2.2
2.1
2.5
1.8
2.2
2.1
d
f
Standard deviation
1.14
1.14
1.16
1.00
1.20
1.12
1.17
Standard error
.02
.02
.06
.03
.03
.03
.04
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
No
(0.0)
60
32
28
6
1
10
43
11
9
5
4
10
12
14
24
49
6
4
1
3%
3%
2%
2%
*%
1%
6%
3%
3%
2%
1%
2%
2%
3%
4%
3%
3%
3%
2%
d
cde
j
j
kl
1
(1.0)
1868
871
997
277
393
679
520
279
213
225
362
470
572
342
484
1560
167
89
52
83%
81%
86%
94%
90%
88%
71%
74%
84%
91%
86%
84%
86%
83%
80%
83%
85%
81%
84%
a
def
f
f
g
gh
g
n
2
(2.0)
142
84
58
7
35
69
31
9
13
15
48
58
43
23
18
129
2
6
5
6%
8%
5%
2%
8%
9%
4%
2%
5%
6%
11%
10%
6%
6%
3%
7%
1%
5%
8%
b
cf
cf
g
ghi
lmn
n
n
p
p
p
3
(3.0)
9
8
1
1
2
3
3
3
1
*
1
2
1
3
3
8
-
*
*
*%
1%
*%
*%
*%
*%
*%
1%
1%
*%
*%
*%
*%
1%
1%
*%
-%
*%
*%
b
4 or more
(4.0)
9
7
3
-
2
5
2
2
1
-
3
3
3
3
-
9
-
-
-
*%
1%
*%
-%
1%
1%
*%
1%
*%
-%
1%
1%
*%
1%
-%
1%
-%
-%
-%
n
n
No mobiles in household
(0.0)
151
72
79
3
3
10
135
71
17
4
1
19
33
26
74
117
20
11
3
7%
7%
7%
1%
1%
1%
18%
19%
7%
1%
*%
3%
5%
6%
12%
6%
10%
10%
6%
cde
hij
ij
k
klm
o
o
Mean mobiles used
1.0
1.0
1.0
1.0
1.1
1.1
.8
.8
1.0
1.0
1.1
1.1
1.0
1.0
.9
1.0
.9
.9
1.0
b
f
cf
cf
g
g
ghi
lmn
n
n
pq
p
Standard deviation
.46
.51
.41
.25
.39
.42
.54
.55
.44
.31
.43
.46
.43
.49
.45
.47
.36
.45
.42
Standard error
.01
.01
.01
.01
.02
.01
.02
.02
.02
.02
.02
.02
.02
.02
.02
.01
.02
.03
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
No
(0.0)
60
46
14
15
45
37
21
3%
2%
5%
1%
5%
3%
3%
a
c
1
(1.0)
1868
1636
232
1103
754
1140
677
83%
84%
79%
88%
77%
84%
82%
b
d
2
(2.0)
142
125
17
112
30
94
44
6%
6%
6%
9%
3%
7%
5%
d
3
(3.0)
9
8
1
6
3
7
2
*%
*%
*%
*%
*%
1%
*%
4 or more
(4.0)
9
6
4
6
4
3
6
*%
*%
1%
*%
*%
*%
1%
a
No mobiles in household
(0.0)
151
125
26
11
140
75
72
7%
6%
9%
1%
14%
6%
9%
c
e
Mean mobiles used
1.0
1.0
1.0
1.1
.9
1.0
1.0
d
Standard deviation
.46
.44
.57
.40
.50
.44
.49
Standard error
.01
.01
.03
.01
.01
.01
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
O2 (formerly BTCellnet)
520
245
275
87
125
182
125
74
55
66
113
124
159
112
125
412
52
15
41
26%
25%
26%
31%
29%
24%
23%
25%
24%
27%
27%
23%
26%
30%
25%
24%
31%
15%
72%
ef
f
k
q
oq
opq
Orange
465
224
241
65
101
159
140
58
55
49
100
130
137
97
101
381
32
47
5
23%
23%
23%
23%
23%
21%
25%
20%
24%
20%
24%
24%
22%
26%
20%
22%
19%
49%
9%
n
r
r
opr
Vodafone
388
186
202
45
80
163
100
60
37
48
94
111
114
68
95
338
32
12
6
19%
19%
19%
16%
19%
22%
18%
20%
16%
20%
23%
21%
18%
18%
19%
20%
19%
12%
11%
c
qr
r
TMobile (formerly One2One)
302
140
162
53
71
106
72
41
43
38
53
80
102
44
76
267
23
11
1
15%
14%
15%
19%
16%
14%
13%
14%
19%
16%
13%
15%
16%
12%
15%
16%
13%
11%
2%
f
m
r
r
r
'3'
122
63
59
17
30
58
16
16
12
13
27
30
42
22
28
106
11
3
2
6%
7%
6%
6%
7%
8%
3%
5%
5%
5%
6%
6%
7%
6%
6%
6%
6%
3%
4%
f
f
f
Virgin Media/ Any Virgin
106
52
54
6
11
42
47
22
15
8
15
32
26
14
33
94
9
2
*
5%
5%
5%
2%
2%
6%
8%
8%
7%
3%
4%
6%
4%
4%
7%
5%
5%
2%
1%
cd
cde
ij
r
r
Tesco
76
40
37
5
9
32
31
15
6
13
7
14
24
8
31
64
7
5
*
4%
4%
3%
2%
2%
4%
5%
5%
3%
5%
2%
3%
4%
2%
6%
4%
4%
6%
*%
cd
j
j
km
r
r
r
Talk Mobile (Carphone Warehouse)
10
1
9
-
2
5
3
1
1
1
2
5
1
1
3
8
2
*
*
*%
*%
1%
-%
1%
1%
*%
*%
1%
*%
*%
1%
*%
*%
*%
*%
1%
*%
*%
a
Other
22
12
10
4
2
7
9
2
3
2
1
6
8
2
6
21
1
*
*
1%
1%
1%
1%
*%
1%
2%
1%
1%
1%
*%
1%
1%
1%
1%
1%
*%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Don't know
18
6
12
1
1
2
14
5
2
2
-
2
6
3
7
16
1
-
*
1%
1%
1%
*%
*%
*%
2%
2%
1%
1%
-%
*%
1%
1%
1%
1%
1%
-%
*%
cde
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
O2 (formerly BTCellnet)
520
449
70
317
198
312
167
26%
25%
28%
26%
25%
25%
23%
Orange
465
394
72
292
172
321
139
23%
22%
28%
24%
22%
26%
19%
a
f
Vodafone
388
330
58
242
146
261
121
19%
19%
23%
20%
19%
21%
17%
f
TMobile (formerly One2One)
302
279
23
180
117
157
144
15%
16%
9%
15%
15%
13%
20%
b
e
'3'
122
111
11
83
37
65
54
6%
6%
4%
7%
5%
5%
7%
Virgin Media/ Any Virgin
106
99
6
54
51
55
51
5%
6%
3%
4%
6%
4%
7%
b
c
e
Tesco
76
67
9
39
37
47
29
4%
4%
4%
3%
5%
4%
4%
Talk Mobile (Carphone Warehouse)
10
9
1
6
4
6
4
*%
1%
*%
*%
1%
*%
1%
Other
22
21
1
10
12
11
11
1%
1%
1%
1%
1%
1%
2%
Don't know
18
15
3
3
15
9
9
1%
1%
1%
*%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Yes
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
45%
48%
41%
68%
64%
45%
18%
27%
40%
40%
59%
53%
50%
44%
30%
47%
35%
34%
34%
b
ef
ef
f
g
g
ghi
mn
mn
n
pqr
No
1116
499
618
90
157
415
455
213
137
144
169
250
307
207
353
906
109
64
38
55%
51%
58%
32%
36%
55%
82%
73%
60%
60%
41%
47%
50%
56%
70%
53%
65%
66%
66%
a
cd
cde
hij
j
j
kl
klm
o
o
o
Don't know
5
1
4
1
-
3
2
1
1
-
-
2
1
1
1
5
1
-
-
*%
*%
*%
*%
-%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Yes
907
797
109
675
225
578
310
45%
45%
43%
55%
29%
46%
43%
d
No
1116
972
145
551
561
660
418
55%
55%
57%
45%
71%
53%
57%
c
Don't know
5
5
-
2
4
5
-
*%
*%
-%
*%
*%
*%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Prepay/ Pay as you go
859
395
464
106
127
251
375
200
112
99
100
163
214
144
339
689
90
47
33
42%
41%
44%
37%
29%
33%
68%
68%
49%
41%
24%
31%
35%
39%
67%
40%
53%
49%
58%
d
cde
hij
j
j
k
klm
o
o
o
Postpay/ monthly contract
1158
570
588
178
306
496
179
92
112
140
311
366
403
227
162
1008
78
48
23
57%
59%
56%
62%
71%
66%
32%
32%
49%
58%
75%
69%
65%
61%
32%
59%
46%
50%
41%
f
cf
f
g
g
ghi
mn
n
n
pqr
Other
6
3
3
-
-
5
1
-
-
*
2
3
2
-
1
5
-
*
-
*%
*%
*%
-%
-%
1%
*%
-%
-%
*%
1%
1%
*%
-%
*%
*%
-%
*%
-%
Don't know
6
2
4
1
-
4
*
*
3
1
-
1
*
1
4
4
1
*
1
*%
*%
*%
*%
-%
1%
*%
*%
1%
*%
-%
*%
*%
*%
1%
*%
*%
1%
1%
j
CONTRACT TYPE
Subsidised handset
1002
496
506
148
280
428
145
74
95
124
277
307
355
201
140
870
70
43
19
49%
51%
48%
52%
65%
57%
26%
25%
42%
52%
67%
57%
57%
54%
28%
51%
41%
45%
33%
f
cef
f
g
gh
ghi
n
n
n
pr
r
SIM only
111
53
58
21
19
48
23
16
11
14
28
34
40
20
17
98
5
4
4
5%
6%
5%
8%
4%
6%
4%
6%
5%
6%
7%
6%
6%
5%
3%
6%
3%
4%
8%
f
n
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Prepay/ Pay as you go
859
748
111
338
518
479
347
42%
42%
44%
28%
66%
39%
48%
c
e
Postpay/ monthly contract
1158
1016
142
881
270
758
376
57%
57%
56%
72%
34%
61%
52%
d
f
Other
6
5
*
6
-
4
2
*%
*%
*%
*%
-%
*%
*%
d
Don't know
6
5
1
3
2
3
2
*%
*%
*%
*%
*%
*%
*%
CONTRACT TYPE
Subsidised handset
1002
878
124
780
217
646
337
49%
49%
49%
64%
27%
52%
46%
d
f
SIM only
111
101
10
74
36
74
33
5%
6%
4%
6%
5%
6%
5%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
q
~r
Unweighted total
1255
617
638
193
313
537
212
118
128
164
315
358
434
273
190
961
99
101
94
Effective Weighted Sample
1046
518
528
162
254
456
176
98
107
132
270
299
366
226
162
855
97
96
93
Total
1158
570
588
178
306
496
179
92
112
140
311
366
403
227
162
1008
78
48
23
Handset and contract
1002
496
506
148
280
428
145
74
95
124
277
307
355
201
140
870
**
43
**
87%
87%
86%
84%
92%
86%
81%
80%
85%
89%
89%
84%
88%
89%
86%
86%
**
90%
**
cef
g
SIM card only
111
53
58
21
19
48
23
16
11
14
28
34
40
20
17
98
**
4
**
10%
9%
10%
12%
6%
10%
13%
18%
10%
10%
9%
9%
10%
9%
11%
10%
**
8%
**
d
d
j
Don't know
45
21
24
8
6
20
11
2
6
2
6
25
8
6
5
40
**
1
**
4%
4%
4%
4%
2%
4%
6%
2%
5%
1%
2%
7%
2%
3%
3%
4%
**
3%
**
d
lm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1255
1077
178
885
364
771
390
Effective Weighted Sample
1046
912
134
746
313
670
339
Total
1158
1016
142
881
270
758
376
Handset and contract
1002
878
124
780
217
646
337
87%
86%
87%
89%
80%
85%
90%
d
SIM card only
111
101
10
74
36
74
33
10%
10%
7%
8%
13%
10%
9%
c
Don't know
45
37
8
27
17
38
6
4%
4%
6%
3%
6%
5%
2%
c
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Every day
1320
587
733
253
359
554
155
152
139
156
309
366
422
238
294
1106
117
55
42
65%
61%
69%
89%
83%
73%
28%
52%
61%
65%
75%
69%
68%
64%
58%
65%
69%
58%
73%
a
def
ef
f
g
g
ghi
n
n
q
q
oq
Several times a week
268
124
143
22
47
107
91
49
26
34
43
60
73
53
81
222
18
21
6
13%
13%
14%
8%
11%
14%
16%
17%
11%
14%
10%
11%
12%
14%
16%
13%
11%
22%
11%
c
cd
j
kl
opr
At least once a week
148
86
62
6
15
51
76
23
17
17
40
42
44
24
38
134
10
2
2
7%
9%
6%
2%
4%
7%
14%
8%
7%
7%
10%
8%
7%
6%
8%
8%
6%
3%
3%
b
cd
cde
qr
At least once a month
82
45
37
1
6
20
54
17
13
12
8
25
22
10
25
71
4
5
1
4%
5%
3%
1%
1%
3%
10%
6%
6%
5%
2%
5%
3%
3%
5%
4%
2%
6%
2%
c
cde
j
j
j
A few times a year
39
23
16
1
1
4
33
7
8
5
2
9
13
6
11
34
3
2
-
2%
2%
2%
*%
*%
1%
6%
2%
3%
2%
1%
2%
2%
2%
2%
2%
2%
2%
-%
cde
j
j
r
r
r
Less than once a year
15
8
6
-
-
2
13
1
3
1
3
4
5
1
5
13
1
1
-
1%
1%
1%
-%
-%
*%
2%
*%
1%
*%
1%
1%
1%
*%
1%
1%
*%
1%
-%
cde
Never
153
93
60
*
3
16
133
43
23
15
9
27
39
37
50
122
16
9
6
8%
10%
6%
*%
1%
2%
24%
15%
10%
6%
2%
5%
6%
10%
10%
7%
9%
9%
11%
b
c
cde
ij
j
j
kl
kl
o
Don't know
4
3
1
-
2
1
1
2
-
-
-
-
1
2
1
4
-
*
-
*%
*%
*%
-%
*%
*%
*%
1%
-%
-%
-%
-%
*%
1%
*%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Every day
1320
1173
147
917
396
803
475
65%
66%
58%
75%
50%
65%
65%
b
d
Several times a week
268
231
37
158
107
165
97
13%
13%
14%
13%
14%
13%
13%
At least once a week
148
126
23
80
69
96
51
7%
7%
9%
6%
9%
8%
7%
At least once a month
82
67
15
26
54
57
24
4%
4%
6%
2%
7%
5%
3%
c
A few times a year
39
36
3
12
27
25
14
2%
2%
1%
1%
3%
2%
2%
c
Less than once a year
15
13
1
4
11
8
7
1%
1%
1%
*%
1%
1%
1%
c
Never
153
125
28
27
126
88
59
8%
7%
11%
2%
16%
7%
8%
a
c
Don't know
4
4
-
4
*
2
2
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Every day
1218
586
632
227
309
504
178
132
123
141
287
340
387
231
259
1016
108
51
43
60%
60%
60%
80%
71%
67%
32%
45%
54%
59%
69%
64%
63%
62%
51%
60%
64%
53%
76%
def
f
f
g
g
ghi
n
n
n
q
opq
Several times a week
402
180
221
40
86
154
121
62
44
51
71
96
117
73
116
335
32
26
9
20%
19%
21%
14%
20%
20%
22%
21%
19%
21%
17%
18%
19%
20%
23%
20%
19%
27%
15%
c
c
or
At least once a week
184
83
102
11
21
60
92
45
28
19
34
39
53
31
61
158
14
10
2
9%
9%
10%
4%
5%
8%
17%
15%
12%
8%
8%
7%
9%
8%
12%
9%
9%
10%
4%
c
cde
ij
k
r
r
r
At least once a month
127
63
65
4
10
24
89
26
18
18
14
39
34
17
38
111
10
5
2
6%
6%
6%
1%
2%
3%
16%
9%
8%
8%
3%
7%
5%
4%
8%
6%
6%
5%
3%
cde
j
j
j
r
A few times a year
70
39
30
-
3
11
56
20
9
7
8
13
19
16
22
62
4
3
1
3%
4%
3%
-%
1%
1%
10%
7%
4%
3%
2%
2%
3%
4%
4%
4%
2%
3%
1%
c
cde
ij
r
Less than once a year
9
5
4
-
1
-
8
2
2
2
-
1
3
1
4
9
-
-
-
*%
1%
*%
-%
*%
-%
1%
1%
1%
1%
-%
*%
*%
*%
1%
1%
-%
-%
-%
ce
Never
14
12
2
2
1
1
10
4
4
2
-
3
5
1
5
11
1
1
*
1%
1%
*%
1%
*%
*%
2%
1%
2%
1%
-%
1%
1%
*%
1%
1%
*%
1%
1%
b
de
j
j
Don't know
4
2
2
-
2
1
1
2
-
-
-
1
1
2
-
4
-
*
-
*%
*%
*%
-%
*%
*%
*%
1%
-%
-%
-%
*%
*%
1%
-%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Every day
1218
1089
129
867
345
728
446
60%
61%
51%
71%
44%
59%
61%
b
d
Several times a week
402
344
58
227
171
253
140
20%
19%
23%
18%
22%
20%
19%
At least once a week
184
155
29
85
100
117
65
9%
9%
12%
7%
13%
9%
9%
c
At least once a month
127
105
23
28
98
89
37
6%
6%
9%
2%
12%
7%
5%
c
A few times a year
70
62
8
15
55
41
28
3%
3%
3%
1%
7%
3%
4%
c
Less than once a year
9
7
2
-
9
6
4
*%
*%
1%
-%
1%
*%
*%
c
Never
14
9
5
3
11
7
7
1%
1%
2%
*%
1%
1%
1%
a
c
Don't know
4
4
-
3
1
2
2
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
975
506
469
221
277
361
116
106
100
113
242
263
330
197
185
753
77
66
79
Effective Weighted Sample
808
424
384
181
224
310
97
86
82
90
206
222
279
164
152
667
75
63
78
Total
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
Every day
576
305
271
137
187
216
36
42
53
68
169
187
215
88
86
502
**
**
**
64%
65%
62%
71%
68%
64%
37%
54%
59%
71%
69%
66%
69%
54%
57%
63%
**
**
**
f
f
f
g
g
m
mn
Several times a week
117
71
46
27
33
39
17
19
10
10
23
38
36
22
21
101
**
**
**
13%
15%
11%
14%
12%
12%
17%
24%
11%
11%
9%
13%
11%
13%
14%
13%
**
**
**
hij
At least once a week
68
26
42
9
20
30
9
5
7
8
18
18
20
20
10
62
**
**
**
8%
5%
10%
5%
7%
9%
9%
6%
8%
9%
7%
6%
6%
13%
7%
8%
**
**
**
a
kl
At least once a month
32
18
14
2
8
13
9
2
4
1
9
8
14
1
9
28
**
**
**
4%
4%
3%
1%
3%
4%
9%
2%
4%
1%
3%
3%
4%
1%
6%
4%
**
**
**
cde
m
m
A few times a year
5
3
3
1
-
4
*
-
-
-
1
3
-
1
1
5
**
**
**
1%
1%
1%
*%
-%
1%
*%
-%
-%
-%
1%
1%
-%
1%
*%
1%
**
**
**
Less than once a year
6
4
3
2
2
-
3
1
1
-
2
3
2
-
2
6
**
**
**
1%
1%
1%
1%
1%
-%
3%
1%
1%
-%
1%
1%
1%
-%
1%
1%
**
**
**
e
Never
94
39
54
15
24
34
22
9
15
8
19
19
25
28
20
83
**
**
**
10%
8%
12%
8%
9%
10%
22%
11%
16%
9%
8%
7%
8%
17%
14%
10%
**
**
**
cde
j
kl
k
Don't know
8
5
3
1
3
3
2
1
1
-
5
6
-
2
1
8
**
**
**
1%
1%
1%
*%
1%
1%
2%
1%
1%
-%
2%
2%
-%
1%
1%
1%
**
**
**
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
975
837
138
670
299
573
323
Effective Weighted Sample
808
708
100
563
254
497
281
Total
907
797
109
675
225
578
310
Every day
576
510
65
442
130
376
188
64%
64%
60%
66%
58%
65%
61%
d
Several times a week
117
102
15
85
29
80
34
13%
13%
14%
13%
13%
14%
11%
At least once a week
68
58
10
53
15
43
24
8%
7%
9%
8%
7%
7%
8%
At least once a month
32
28
5
23
9
20
11
4%
3%
4%
3%
4%
3%
4%
A few times a year
5
4
1
3
2
3
2
1%
1%
1%
1%
1%
1%
1%
Less than once a year
6
6
-
4
2
3
4
1%
1%
-%
1%
1%
*%
1%
Never
94
80
13
58
35
49
43
10%
10%
12%
9%
15%
9%
14%
c
e
Don't know
8
8
-
5
3
5
4
1%
1%
-%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
975
506
469
221
277
361
116
106
100
113
242
263
330
197
185
753
77
66
79
Effective Weighted Sample
808
424
384
181
224
310
97
86
82
90
206
222
279
164
152
667
75
63
78
Total
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
Every day
502
268
234
132
164
178
28
39
40
54
155
170
176
79
77
441
**
**
**
55%
57%
54%
68%
59%
53%
28%
50%
44%
57%
63%
60%
57%
49%
51%
55%
**
**
**
ef
f
f
gh
m
Several times a week
114
63
51
26
32
44
12
16
13
11
26
28
39
26
20
94
**
**
**
13%
13%
12%
14%
12%
13%
12%
21%
14%
11%
11%
10%
13%
16%
13%
12%
**
**
**
j
At least once a week
74
35
39
9
22
30
13
4
10
9
17
18
32
13
10
63
**
**
**
8%
7%
9%
5%
8%
9%
13%
5%
11%
9%
7%
7%
10%
8%
7%
8%
**
**
**
c
At least once a month
42
21
20
6
10
19
7
2
8
4
10
10
14
8
10
37
**
**
**
5%
5%
5%
3%
4%
6%
8%
3%
9%
5%
4%
4%
5%
5%
7%
5%
**
**
**
A few times a year
15
6
9
1
6
4
4
-
3
1
7
8
4
-
3
14
**
**
**
2%
1%
2%
*%
2%
1%
4%
-%
3%
1%
3%
3%
1%
-%
2%
2%
**
**
**
c
m
Less than once a year
7
3
4
2
2
1
2
-
1
-
2
5
1
-
1
6
**
**
**
1%
1%
1%
1%
1%
*%
2%
-%
1%
-%
1%
2%
*%
-%
1%
1%
**
**
**
Never
139
64
75
17
38
55
29
15
15
16
23
35
42
35
27
125
**
**
**
15%
14%
17%
9%
14%
16%
30%
20%
16%
17%
10%
13%
13%
22%
18%
16%
**
**
**
c
cde
j
kl
Don't know
15
10
5
1
3
8
4
1
1
-
5
7
3
2
3
15
**
**
**
2%
2%
1%
*%
1%
2%
4%
1%
1%
-%
2%
2%
1%
1%
2%
2%
**
**
**
c
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
975
837
138
670
299
573
323
Effective Weighted Sample
808
708
100
563
254
497
281
Total
907
797
109
675
225
578
310
Every day
502
441
61
377
120
321
169
55%
55%
56%
56%
53%
55%
55%
Several times a week
114
102
12
89
24
72
40
13%
13%
11%
13%
11%
12%
13%
At least once a week
74
68
6
58
16
52
19
8%
8%
5%
9%
7%
9%
6%
At least once a month
42
33
8
32
9
27
14
5%
4%
8%
5%
4%
5%
5%
A few times a year
15
11
4
11
4
7
8
2%
1%
4%
2%
2%
1%
2%
Less than once a year
7
6
*
5
2
3
4
1%
1%
*%
1%
1%
*%
1%
Never
139
122
17
92
47
89
48
15%
15%
16%
14%
21%
15%
15%
c
Don't know
15
15
-
11
4
7
8
2%
2%
-%
2%
2%
1%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Send/ receive text messages (SMS)
1756
822
934
270
409
699
378
232
185
207
390
483
542
310
422
1482
143
82
48
87%
85%
88%
95%
95%
93%
68%
79%
81%
86%
94%
90%
87%
84%
84%
87%
85%
86%
85%
a
f
f
f
g
ghi
mn
Use your phone as a camera
1216
551
665
233
314
491
177
133
121
147
303
343
397
219
256
1035
102
45
33
60%
57%
63%
82%
73%
65%
32%
46%
53%
61%
73%
64%
64%
59%
51%
61%
60%
47%
59%
a
def
ef
f
g
ghi
n
n
n
q
q
q
Send/ receive messages with pictures/
images
766
370
396
153
228
306
80
63
69
85
218
235
273
134
124
654
64
27
21
38%
38%
37%
54%
53%
40%
14%
21%
30%
35%
53%
44%
44%
36%
24%
38%
38%
28%
36%
ef
ef
f
g
g
ghi
mn
mn
n
q
q
Accessing the internet
764
384
380
179
235
281
69
75
74
80
202
242
256
129
137
665
50
30
18
38%
40%
36%
63%
54%
37%
12%
26%
33%
33%
49%
45%
41%
35%
27%
39%
30%
32%
32%
def
ef
f
g
ghi
mn
mn
n
pq
Send/ receive emails (not SMS)
604
320
283
130
181
234
59
40
49
61
182
210
228
90
75
521
50
20
13
30%
33%
27%
46%
42%
31%
11%
14%
22%
25%
44%
39%
37%
24%
15%
31%
29%
21%
22%
b
ef
ef
f
g
g
ghi
mn
mn
n
qr
Upload pictures to PC/laptop
549
278
271
133
157
205
54
57
53
62
145
174
203
86
86
488
29
16
15
27%
29%
26%
47%
36%
27%
10%
20%
23%
26%
35%
33%
33%
23%
17%
29%
17%
17%
26%
def
ef
f
ghi
mn
mn
n
pq
pq
Visiting social networking sites
487
226
261
149
164
154
21
56
52
49
121
136
174
82
95
419
37
18
12
24%
23%
25%
52%
38%
20%
4%
19%
23%
21%
29%
25%
28%
22%
19%
25%
22%
19%
22%
def
ef
f
gi
n
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Download applications or programs
directly to your phone
443
251
192
121
134
158
30
39
36
47
122
148
157
68
69
392
26
14
11
22%
26%
18%
42%
31%
21%
5%
13%
16%
20%
29%
28%
25%
18%
14%
23%
16%
14%
19%
b
def
ef
f
g
ghi
mn
mn
n
pq
Listen to music using MP3 function
423
244
179
134
137
136
16
50
51
53
105
116
151
72
84
379
19
13
13
21%
25%
17%
47%
32%
18%
3%
17%
22%
22%
25%
22%
24%
19%
17%
22%
11%
13%
22%
b
def
ef
f
g
n
n
pq
pq
Use IM/ Instant messaging
421
209
212
124
128
135
34
41
40
46
123
137
152
65
67
374
18
20
9
21%
22%
20%
44%
30%
18%
6%
14%
17%
19%
30%
26%
25%
17%
13%
22%
11%
20%
16%
def
ef
f
ghi
mn
mn
pr
p
Play games which come pre-installed, by
yourself
418
241
177
120
131
135
31
44
42
50
113
108
146
86
77
374
21
9
14
21%
25%
17%
42%
30%
18%
6%
15%
18%
21%
27%
20%
24%
23%
15%
22%
12%
10%
24%
b
def
ef
f
gh
n
n
n
pq
pq
Accessing/ receiving news
292
184
109
59
92
116
26
17
24
24
102
120
112
33
27
263
18
7
5
14%
19%
10%
21%
21%
15%
5%
6%
11%
10%
25%
23%
18%
9%
5%
15%
11%
7%
9%
b
ef
ef
f
g
ghi
mn
mn
n
qr
Record video clips using the phone
288
144
144
86
79
108
15
29
24
33
91
91
101
49
47
256
16
8
8
14%
15%
14%
30%
18%
14%
3%
10%
10%
14%
22%
17%
16%
13%
9%
15%
9%
8%
15%
def
f
f
ghi
n
n
pq
q
Send/ receive video clips
252
143
110
68
76
89
19
16
23
17
83
90
91
37
35
225
15
6
6
12%
15%
10%
24%
17%
12%
3%
5%
10%
7%
20%
17%
15%
10%
7%
13%
9%
7%
11%
b
def
ef
f
g
ghi
mn
mn
q
Listen to FM radio
246
148
98
71
84
76
15
30
22
25
61
68
85
41
53
211
20
6
9
12%
15%
9%
25%
19%
10%
3%
10%
10%
10%
15%
13%
14%
11%
10%
12%
12%
7%
16%
b
ef
ef
f
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Accessing/ receiving sports/ team news/
scores
231
172
60
58
72
82
19
13
16
16
72
82
88
36
25
206
12
8
5
11%
18%
6%
21%
17%
11%
3%
5%
7%
7%
17%
15%
14%
10%
5%
12%
7%
8%
8%
b
ef
ef
f
ghi
mn
mn
n
p
Play games which come pre-installed,
with others
211
123
88
63
63
77
9
19
11
30
59
51
85
35
40
181
17
8
5
10%
13%
8%
22%
14%
10%
2%
6%
5%
13%
14%
10%
14%
10%
8%
11%
10%
9%
9%
b
def
ef
f
gh
gh
kmn
Download a new video clip
137
89
48
39
54
40
5
9
10
11
44
51
48
19
19
128
3
4
4
7%
9%
5%
14%
12%
5%
1%
3%
4%
5%
11%
10%
8%
5%
4%
7%
2%
4%
6%
b
ef
ef
f
ghi
mn
n
pq
p
Video streaming
121
90
32
36
44
36
5
10
7
14
43
47
42
18
14
112
5
2
3
6%
9%
3%
13%
10%
5%
1%
3%
3%
6%
10%
9%
7%
5%
3%
7%
3%
2%
5%
b
ef
ef
f
gh
mn
n
pq
Listen to Podcasts
106
64
42
21
41
40
5
7
11
18
38
40
43
13
10
90
7
6
3
5%
7%
4%
7%
9%
5%
1%
2%
5%
8%
9%
8%
7%
4%
2%
5%
4%
6%
5%
b
f
ef
f
g
g
mn
mn
Using VoIP service e.g. Skype
106
59
47
27
33
40
6
13
8
11
30
43
36
10
16
94
5
2
5
5%
6%
4%
9%
8%
5%
1%
5%
4%
5%
7%
8%
6%
3%
3%
6%
3%
2%
9%
ef
f
f
mn
mn
q
opq
Video calling
97
62
35
35
24
31
7
6
10
8
29
33
36
14
14
91
3
1
3
5%
6%
3%
12%
6%
4%
1%
2%
5%
3%
7%
6%
6%
4%
3%
5%
2%
1%
5%
b
def
f
f
g
n
n
pq
pq
TV streaming
88
61
27
27
31
25
5
7
10
9
22
27
34
14
13
80
3
1
4
4%
6%
3%
9%
7%
3%
1%
2%
4%
4%
5%
5%
6%
4%
3%
5%
2%
1%
6%
b
ef
ef
f
g
n
n
q
pq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Other
15
9
5
2
2
8
3
*
-
4
1
3
4
4
3
9
4
1
1
1%
1%
1%
1%
1%
1%
1%
*%
-%
2%
*%
1%
1%
1%
1%
1%
2%
1%
2%
g
o
o
WEB/ DATA ACCESS
942
475
466
215
286
353
89
92
94
103
246
290
324
156
172
817
62
40
23
46%
49%
44%
75%
66%
47%
16%
31%
41%
43%
59%
54%
52%
42%
34%
48%
37%
41%
40%
b
def
ef
f
g
g
ghi
mn
mn
n
pr
LISTEN TO AUDIO CONTENT
517
294
224
159
160
169
29
61
62
61
126
144
177
90
106
458
29
15
16
25%
30%
21%
56%
37%
22%
5%
21%
27%
26%
30%
27%
29%
24%
21%
27%
17%
15%
28%
b
def
ef
f
g
n
n
pq
pq
PLAY GAMES
478
265
212
136
142
167
33
49
46
60
128
121
170
94
94
426
24
12
15
24%
27%
20%
48%
33%
22%
6%
17%
20%
25%
31%
23%
27%
25%
19%
25%
14%
12%
26%
b
def
ef
f
g
gh
n
n
pq
pq
DOWNLOAD APPLICATIONS
443
251
192
121
134
158
30
39
36
47
122
148
157
68
69
392
26
14
11
22%
26%
18%
42%
31%
21%
5%
13%
16%
20%
29%
28%
25%
18%
14%
23%
16%
14%
19%
b
def
ef
f
g
ghi
mn
mn
n
pq
WATCHING AV CONTENT
211
137
74
60
81
61
8
15
17
22
65
73
75
34
29
195
7
4
5
10%
14%
7%
21%
19%
8%
2%
5%
8%
9%
16%
14%
12%
9%
6%
11%
4%
4%
10%
b
ef
ef
f
ghi
mn
n
n
pq
pq
None of these
186
103
83
1
9
21
155
43
32
18
15
37
56
39
54
152
18
10
6
9%
11%
8%
*%
2%
3%
28%
15%
14%
7%
4%
7%
9%
11%
11%
9%
11%
10%
11%
b
c
cde
ij
ij
j
k
Don't know
2
1
1
-
-
-
2
1
-
1
-
-
1
1
1
2
-
-
-
*%
*%
*%
-%
-%
-%
*%
*%
-%
*%
-%
-%
*%
*%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Send/ receive text messages (SMS)
1756
1548
208
1139
608
1080
628
87%
87%
82%
93%
77%
87%
86%
b
d
Use your phone as a camera
1216
1066
149
843
364
759
423
60%
60%
59%
69%
46%
61%
58%
d
Send/ receive messages with pictures/ images
766
658
108
559
202
485
261
38%
37%
43%
46%
26%
39%
36%
d
Accessing the internet
764
666
98
573
185
481
265
38%
38%
39%
47%
23%
39%
36%
d
Send/ receive emails (not SMS)
604
525
79
475
124
397
194
30%
30%
31%
39%
16%
32%
27%
d
f
Upload pictures to PC/laptop
549
486
63
397
148
347
187
27%
27%
25%
32%
19%
28%
26%
d
Visiting social networking sites
487
433
55
345
136
307
168
24%
24%
21%
28%
17%
25%
23%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Download applications or programs directly to your
phone
443
387
55
334
103
294
138
22%
22%
22%
27%
13%
24%
19%
d
f
Listen to music using MP3 function
423
380
43
298
121
255
155
21%
21%
17%
24%
15%
20%
21%
d
Use IM/ Instant messaging
421
367
54
294
123
250
161
21%
21%
21%
24%
16%
20%
22%
d
Play games which come pre-installed, by yourself
418
362
56
294
121
258
146
21%
20%
22%
24%
15%
21%
20%
d
Accessing/ receiving news
292
262
30
234
57
196
91
14%
15%
12%
19%
7%
16%
13%
d
Record video clips using the phone
288
253
34
208
79
162
117
14%
14%
13%
17%
10%
13%
16%
d
Send/ receive video clips
252
223
29
192
59
139
107
12%
13%
11%
16%
8%
11%
15%
d
e
Listen to FM radio
246
217
29
162
81
128
109
12%
12%
11%
13%
10%
10%
15%
d
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Accessing/ receiving sports/ team news/ scores
231
199
32
182
48
147
80
11%
11%
13%
15%
6%
12%
11%
d
Play games which come pre-installed, with others
211
188
23
155
54
118
89
10%
11%
9%
13%
7%
9%
12%
d
Download a new video clip
137
124
14
106
30
81
52
7%
7%
5%
9%
4%
7%
7%
d
Video streaming
121
110
11
94
28
75
43
6%
6%
4%
8%
4%
6%
6%
d
Listen to Podcasts
106
94
12
87
17
68
35
5%
5%
5%
7%
2%
5%
5%
d
Using VoIP service e.g. Skype
106
94
12
80
25
70
31
5%
5%
5%
7%
3%
6%
4%
d
Video calling
97
90
7
76
21
53
42
5%
5%
3%
6%
3%
4%
6%
d
TV streaming
88
82
6
72
15
57
27
4%
5%
2%
6%
2%
5%
4%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Other
15
11
3
9
5
10
4
1%
1%
1%
1%
1%
1%
1%
WEB/ DATA ACCESS
942
830
112
700
235
584
335
46%
47%
44%
57%
30%
47%
46%
d
LISTEN TO AUDIO CONTENT
517
460
57
354
158
299
202
25%
26%
23%
29%
20%
24%
28%
d
PLAY GAMES
478
419
59
333
140
283
180
24%
24%
23%
27%
18%
23%
25%
d
DOWNLOAD APPLICATIONS
443
387
55
334
103
294
138
22%
22%
22%
27%
13%
24%
19%
d
f
WATCHING AV CONTENT
211
192
19
164
47
130
75
10%
11%
7%
13%
6%
10%
10%
d
None of these
186
154
33
43
141
109
72
9%
9%
13%
3%
18%
9%
10%
a
c
Don't know
2
2
-
-
2
1
1
*%
*%
-%
-%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Send/ receive text messages (SMS)
1588
732
856
256
381
652
299
204
161
186
356
443
489
284
372
1340
134
70
45
78%
75%
81%
90%
88%
86%
54%
70%
71%
78%
86%
83%
79%
77%
74%
79%
79%
73%
79%
a
f
f
f
g
ghi
mn
n
Use your phone as a camera
687
301
386
160
217
248
61
78
63
81
192
195
238
114
140
608
36
25
18
34%
31%
36%
56%
50%
33%
11%
27%
28%
34%
46%
37%
38%
31%
28%
36%
21%
26%
31%
a
ef
ef
f
ghi
n
mn
pq
p
Accessing the internet
625
311
313
154
194
226
50
53
61
65
167
201
210
108
106
548
41
22
14
31%
32%
30%
54%
45%
30%
9%
18%
27%
27%
40%
38%
34%
29%
21%
32%
24%
23%
25%
def
ef
f
g
g
ghi
mn
n
n
pqr
Send/ receive emails (not SMS)
448
243
205
97
131
178
42
25
31
45
150
163
177
64
44
384
38
16
10
22%
25%
19%
34%
30%
24%
7%
9%
14%
19%
36%
31%
29%
17%
9%
23%
23%
17%
17%
b
ef
ef
f
g
g
ghi
mn
mn
n
Visiting social networking sites
411
180
230
129
138
130
13
46
48
42
107
113
151
67
80
353
34
14
11
20%
19%
22%
45%
32%
17%
2%
16%
21%
17%
26%
21%
24%
18%
16%
21%
20%
14%
19%
def
ef
f
gi
n
mn
q
Send/ receive messages with pictures/
images
402
184
217
90
132
139
40
31
34
48
127
122
143
70
67
351
27
13
11
20%
19%
21%
32%
31%
18%
7%
11%
15%
20%
31%
23%
23%
19%
13%
21%
16%
14%
19%
ef
ef
f
g
ghi
n
n
n
q
Listen to music using MP3 function
297
173
125
104
93
93
7
35
35
42
72
84
108
46
60
267
12
9
9
15%
18%
12%
37%
21%
12%
1%
12%
15%
18%
17%
16%
17%
12%
12%
16%
7%
10%
15%
b
def
ef
f
mn
pq
p
Use IM/ Instant messaging
293
147
146
89
93
91
20
30
26
34
84
92
106
46
50
259
14
14
6
14%
15%
14%
31%
22%
12%
4%
10%
12%
14%
20%
17%
17%
12%
10%
15%
8%
15%
11%
def
ef
f
gh
mn
mn
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Play games which come pre-installed, by
yourself
274
161
112
81
84
91
18
25
27
38
73
75
99
51
48
242
14
8
9
13%
17%
11%
29%
19%
12%
3%
9%
12%
16%
18%
14%
16%
14%
10%
14%
8%
9%
17%
b
def
ef
f
g
g
n
n
n
pq
pq
Upload pictures to PC/laptop
273
126
146
70
89
94
20
30
27
31
72
87
107
35
43
244
11
9
9
13%
13%
14%
25%
21%
12%
4%
10%
12%
13%
17%
16%
17%
9%
9%
14%
6%
10%
16%
ef
ef
f
g
mn
mn
p
p
Download applications or programs
directly to your phone
243
141
102
64
74
94
11
21
19
26
69
84
87
40
32
217
11
8
7
12%
15%
10%
22%
17%
12%
2%
7%
8%
11%
17%
16%
14%
11%
6%
13%
7%
8%
13%
b
ef
ef
f
ghi
mn
n
n
p
p
Accessing/ receiving news
192
120
72
32
63
83
14
8
19
16
66
79
73
21
18
174
10
3
4
9%
12%
7%
11%
15%
11%
2%
3%
8%
7%
16%
15%
12%
6%
4%
10%
6%
4%
7%
b
f
f
f
g
g
ghi
mn
mn
q
Accessing/ receiving sports/ team news/
scores
151
115
36
36
44
57
14
6
10
10
49
60
52
26
13
133
10
5
4
7%
12%
3%
13%
10%
8%
2%
2%
4%
4%
12%
11%
8%
7%
3%
8%
6%
5%
6%
b
ef
f
f
ghi
mn
n
n
Listen to FM radio
136
87
49
43
47
39
7
16
9
14
35
36
45
26
29
115
12
4
5
7%
9%
5%
15%
11%
5%
1%
5%
4%
6%
8%
7%
7%
7%
6%
7%
7%
4%
10%
b
ef
ef
f
h
q
Play games which come pre-installed,
with others
123
71
53
39
41
42
1
10
6
19
35
33
49
19
23
104
10
6
4
6%
7%
5%
14%
10%
6%
*%
3%
2%
8%
9%
6%
8%
5%
4%
6%
6%
6%
7%
b
ef
ef
f
gh
gh
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Record video clips using the phone
122
60
62
41
36
40
4
13
10
14
40
43
42
19
18
109
3
5
5
6%
6%
6%
14%
8%
5%
1%
4%
4%
6%
10%
8%
7%
5%
4%
6%
2%
5%
9%
def
f
f
gh
n
n
p
p
Send/ receive video clips
109
64
45
33
40
33
3
6
8
9
36
40
42
14
13
94
7
5
3
5%
7%
4%
12%
9%
4%
*%
2%
4%
4%
9%
8%
7%
4%
3%
6%
4%
5%
6%
b
ef
ef
f
ghi
mn
mn
Video streaming
61
44
17
17
23
19
1
6
4
7
18
27
19
8
6
55
2
2
1
3%
5%
2%
6%
5%
3%
*%
2%
2%
3%
4%
5%
3%
2%
1%
3%
1%
2%
3%
b
ef
ef
f
mn
n
Download a new video clip
59
36
23
20
22
15
3
4
3
6
18
24
21
4
10
53
1
3
2
3%
4%
2%
7%
5%
2%
*%
2%
1%
3%
4%
4%
3%
1%
2%
3%
1%
3%
3%
b
ef
ef
f
gh
mn
m
Listen to Podcasts
54
35
18
11
19
22
1
4
2
10
22
25
20
5
3
44
4
4
2
3%
4%
2%
4%
4%
3%
*%
1%
1%
4%
5%
5%
3%
1%
1%
3%
3%
4%
3%
b
f
f
f
gh
gh
mn
mn
Using VoIP service e.g. Skype
53
28
25
17
16
18
2
5
5
5
10
22
19
6
6
46
1
2
3
3%
3%
2%
6%
4%
2%
*%
2%
2%
2%
2%
4%
3%
2%
1%
3%
1%
2%
6%
ef
f
f
mn
n
opq
Video calling
50
30
20
22
11
14
3
3
6
3
16
16
19
7
9
46
1
1
2
2%
3%
2%
8%
3%
2%
*%
1%
3%
1%
4%
3%
3%
2%
2%
3%
1%
1%
4%
def
f
f
g
pq
TV streaming
39
27
12
11
15
12
1
3
3
5
11
13
17
6
3
33
1
1
3
2%
3%
1%
4%
3%
2%
*%
1%
1%
2%
3%
2%
3%
2%
1%
2%
1%
1%
6%
b
ef
f
f
n
n
opq
Other
11
7
4
2
2
4
3
*
-
3
1
2
4
3
2
7
2
1
1
1%
1%
*%
1%
1%
1%
*%
*%
-%
1%
*%
*%
1%
1%
*%
*%
1%
1%
2%
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
WEB/ DATA ACCESS
845
432
413
195
266
314
71
80
80
93
217
260
295
144
145
734
60
31
20
42%
45%
39%
69%
61%
41%
13%
27%
35%
39%
52%
49%
48%
39%
29%
43%
35%
32%
35%
b
ef
ef
f
g
ghi
mn
mn
n
pqr
LISTEN TO AUDIO CONTENT
363
210
153
125
112
113
13
40
41
48
87
98
132
61
72
322
20
11
11
18%
22%
14%
44%
26%
15%
2%
14%
18%
20%
21%
18%
21%
16%
14%
19%
12%
11%
19%
b
def
ef
f
g
g
n
pq
pq
PLAY GAMES
317
182
135
98
95
106
18
26
29
44
86
82
119
59
57
281
16
9
11
16%
19%
13%
34%
22%
14%
3%
9%
13%
18%
21%
15%
19%
16%
11%
16%
9%
10%
19%
b
def
ef
f
g
gh
n
n
pq
pq
DOWNLOAD APPLICATIONS
243
141
102
64
74
94
11
21
19
26
69
84
87
40
32
217
11
8
7
12%
15%
10%
22%
17%
12%
2%
7%
8%
11%
17%
16%
14%
11%
6%
13%
7%
8%
13%
b
ef
ef
f
ghi
mn
n
n
p
p
WATCHING AV CONTENT
109
68
41
30
42
33
4
6
9
13
34
41
40
15
13
99
2
4
4
5%
7%
4%
10%
10%
4%
1%
2%
4%
5%
8%
8%
6%
4%
3%
6%
1%
4%
8%
b
ef
ef
f
g
gh
mn
n
p
p
None of these
290
164
125
2
13
44
230
65
50
32
26
64
80
59
86
237
26
18
8
14%
17%
12%
1%
3%
6%
41%
22%
22%
13%
6%
12%
13%
16%
17%
14%
15%
19%
15%
b
cd
cde
ij
ij
j
kl
o
Don't know
13
9
4
1
1
4
7
2
2
2
2
1
5
2
6
12
-
1
-
1%
1%
*%
*%
*%
1%
1%
1%
1%
1%
1%
*%
1%
*%
1%
1%
-%
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Send/ receive text messages (SMS)
1588
1409
180
1059
520
966
577
78%
79%
71%
86%
66%
78%
79%
b
d
Use your phone as a camera
687
610
77
487
192
426
243
34%
34%
30%
40%
24%
34%
33%
d
Accessing the internet
625
540
84
470
152
405
206
31%
30%
33%
38%
19%
33%
28%
d
f
Send/ receive emails (not SMS)
448
390
59
363
82
301
138
22%
22%
23%
30%
10%
24%
19%
d
f
Visiting social networking sites
411
368
43
288
119
262
138
20%
21%
17%
23%
15%
21%
19%
d
Send/ receive messages with pictures/ images
402
344
58
294
103
258
133
20%
19%
23%
24%
13%
21%
18%
d
Listen to music using MP3 function
297
266
31
203
92
181
108
15%
15%
12%
17%
12%
15%
15%
d
Use IM/ Instant messaging
293
255
38
211
79
174
113
14%
14%
15%
17%
10%
14%
16%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Play games which come pre-installed, by yourself
274
238
36
198
75
164
100
13%
13%
14%
16%
10%
13%
14%
d
Upload pictures to PC/laptop
273
241
32
196
74
174
90
13%
14%
13%
16%
9%
14%
12%
d
Download applications or programs directly to your
phone
243
215
27
190
51
162
73
12%
12%
11%
16%
6%
13%
10%
d
Accessing/ receiving news
192
170
22
160
31
135
52
9%
10%
9%
13%
4%
11%
7%
d
f
Accessing/ receiving sports/ team news/ scores
151
131
20
119
32
100
48
7%
7%
8%
10%
4%
8%
7%
d
Listen to FM radio
136
124
12
87
47
65
66
7%
7%
5%
7%
6%
5%
9%
e
Play games which come pre-installed, with others
123
110
13
93
28
71
48
6%
6%
5%
8%
4%
6%
7%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Record video clips using the phone
122
114
8
91
31
73
44
6%
6%
3%
7%
4%
6%
6%
b
d
Send/ receive video clips
109
102
7
86
22
61
45
5%
6%
3%
7%
3%
5%
6%
b
d
Video streaming
61
59
2
47
14
39
21
3%
3%
1%
4%
2%
3%
3%
b
d
Download a new video clip
59
57
2
43
16
33
24
3%
3%
1%
4%
2%
3%
3%
b
d
Listen to Podcasts
54
50
3
43
10
34
18
3%
3%
1%
4%
1%
3%
2%
d
Using VoIP service e.g. Skype
53
48
4
41
12
30
19
3%
3%
2%
3%
2%
2%
3%
d
Video calling
50
49
2
36
13
25
23
2%
3%
1%
3%
2%
2%
3%
b
TV streaming
39
36
3
32
7
27
9
2%
2%
1%
3%
1%
2%
1%
d
Other
11
9
2
7
4
7
3
1%
*%
1%
1%
1%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
WEB/ DATA ACCESS
845
743
102
637
202
535
290
42%
42%
40%
52%
26%
43%
40%
d
LISTEN TO AUDIO CONTENT
363
327
36
244
115
210
142
18%
18%
14%
20%
15%
17%
19%
d
PLAY GAMES
317
276
41
229
86
189
118
16%
16%
16%
19%
11%
15%
16%
d
DOWNLOAD APPLICATIONS
243
215
27
190
51
162
73
12%
12%
11%
16%
6%
13%
10%
d
WATCHING AV CONTENT
109
104
5
87
22
67
38
5%
6%
2%
7%
3%
5%
5%
b
d
None of these
290
234
55
71
216
172
109
14%
13%
22%
6%
27%
14%
15%
a
c
Don't know
13
12
1
4
9
9
4
1%
1%
1%
*%
1%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
840
422
418
204
250
306
80
98
85
96
203
229
284
159
168
639
65
60
76
Effective Weighted Sample
692
353
339
167
202
259
66
81
69
78
173
192
240
129
138
565
64
58
75
Total
764
384
380
179
235
281
69
75
74
80
202
242
256
129
137
665
50
30
18
I always use in the home
52
17
35
10
17
19
**
**
**
**
8
16
8
11
18
47
**
**
**
7%
4%
9%
6%
7%
7%
**
**
**
**
4%
7%
3%
9%
13%
7%
**
**
**
a
l
kl
I mainly use in the home
70
29
42
12
35
18
**
**
**
**
24
26
16
8
21
58
**
**
**
9%
7%
11%
7%
15%
6%
**
**
**
**
12%
11%
6%
6%
15%
9%
**
**
**
ce
lm
I use equally in the home and outside the
home
470
231
239
133
138
168
**
**
**
**
104
132
183
73
81
416
**
**
**
61%
60%
63%
74%
59%
60%
**
**
**
**
51%
55%
71%
57%
59%
63%
**
**
**
de
kmn
I mainly use outside the home
140
88
52
22
42
61
**
**
**
**
51
51
43
33
13
118
**
**
**
18%
23%
14%
12%
18%
22%
**
**
**
**
26%
21%
17%
26%
9%
18%
**
**
**
b
c
n
n
ln
I always use outside the home
29
17
12
2
3
13
**
**
**
**
15
15
6
4
4
25
**
**
**
4%
4%
3%
1%
1%
5%
**
**
**
**
7%
6%
2%
3%
3%
4%
**
**
**
cd
ALWAYS/ MAINLY USE IN THE HOME
123
46
77
23
52
37
**
**
**
**
32
42
24
19
39
105
**
**
**
16%
12%
20%
13%
22%
13%
**
**
**
**
16%
17%
9%
14%
28%
16%
**
**
**
a
ce
l
klm
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
170
105
64
24
45
74
**
**
**
**
66
66
49
37
17
142
**
**
**
22%
27%
17%
13%
19%
26%
**
**
**
**
33%
27%
19%
29%
13%
21%
**
**
**
b
c
ln
ln
EVER USE OUTSIDE THE HOME
710
365
345
169
218
260
**
**
**
**
194
224
249
118
119
617
**
**
**
93%
95%
91%
94%
93%
92%
**
**
**
**
96%
93%
97%
91%
87%
93%
**
**
**
b
kmn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
840
422
418
204
250
306
80
98
85
96
203
229
284
159
168
639
65
60
76
Effective Weighted Sample
692
353
339
167
202
259
66
81
69
78
173
192
240
129
138
565
64
58
75
Total
764
384
380
179
235
281
69
75
74
80
202
242
256
129
137
665
50
30
18
Don't know
2
2
-
-
-
2
**
**
**
**
-
2
-
-
-
2
**
**
**
*%
*%
-%
-%
-%
1%
**
**
**
**
-%
1%
-%
-%
-%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
840
722
118
587
248
481
283
Effective Weighted Sample
692
607
86
489
209
419
244
Total
764
666
98
573
185
481
265
I always use in the home
52
46
6
37
15
24
26
7%
7%
6%
6%
8%
5%
10%
e
I mainly use in the home
70
63
7
43
27
39
27
9%
9%
7%
7%
15%
8%
10%
c
I use equally in the home and outside the home
470
411
59
346
118
305
156
61%
62%
60%
60%
64%
63%
59%
I mainly use outside the home
140
118
22
121
19
92
47
18%
18%
23%
21%
10%
19%
18%
d
I always use outside the home
29
26
4
24
5
20
9
4%
4%
4%
4%
3%
4%
3%
ALWAYS/ MAINLY USE IN THE HOME
123
109
13
80
43
63
54
16%
16%
14%
14%
23%
13%
20%
c
e
ALWAYS/ MAINLY USE OUTSIDE THE HOME
170
144
26
146
24
112
55
22%
22%
26%
25%
13%
23%
21%
d
EVER USE OUTSIDE THE HOME
710
618
92
534
170
456
238
93%
93%
94%
93%
92%
95%
90%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
840
722
118
587
248
481
283
Effective Weighted Sample
692
607
86
489
209
419
244
Total
764
666
98
573
185
481
265
Don't know
2
2
-
2
-
2
-
*%
*%
-%
*%
-%
*%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
840
422
418
204
250
306
80
98
85
96
203
229
284
159
168
639
65
60
76
Effective Weighted Sample
692
353
339
167
202
259
66
81
69
78
173
192
240
129
138
565
64
58
75
Total
764
384
380
179
235
281
69
75
74
80
202
242
256
129
137
665
50
30
18
Via mobile network (2G or 3G)
587
309
278
140
179
217
**
**
**
**
158
185
207
88
106
511
**
**
**
77%
80%
73%
78%
76%
77%
**
**
**
**
78%
77%
81%
69%
77%
77%
**
**
**
b
m
Wi-Fi/ wireless broadband network at
home
312
158
154
65
91
136
**
**
**
**
103
104
107
51
51
272
**
**
**
41%
41%
40%
36%
39%
49%
**
**
**
**
51%
43%
42%
39%
37%
41%
**
**
**
cd
Wi-Fi/ wireless broadband elsewhere (i.e.
'hotspots')
189
106
83
33
48
90
**
**
**
**
64
68
74
26
21
172
**
**
**
25%
28%
22%
18%
21%
32%
**
**
**
**
32%
28%
29%
21%
15%
26%
**
**
**
cd
n
n
MOBILE NETWORK AND NOT WI-FI
379
189
190
104
125
114
**
**
**
**
81
114
123
62
79
326
**
**
**
50%
49%
50%
58%
53%
41%
**
**
**
**
40%
47%
48%
48%
58%
49%
**
**
**
e
e
WI-FI AND NOT MOBILE NETWORK
165
69
96
37
55
57
**
**
**
**
44
53
47
37
28
143
**
**
**
22%
18%
25%
20%
23%
20%
**
**
**
**
22%
22%
18%
28%
21%
22%
**
**
**
a
l
ANY WI-FI USE
373
189
184
73
109
160
**
**
**
**
121
125
131
63
55
328
**
**
**
49%
49%
48%
40%
47%
57%
**
**
**
**
60%
52%
51%
49%
40%
49%
**
**
**
cd
n
n
Don't know
12
6
6
3
1
6
**
**
**
**
-
3
2
4
3
11
**
**
**
2%
2%
2%
1%
*%
2%
**
**
**
**
-%
1%
1%
3%
2%
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 35
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
840
722
118
587
248
481
283
Effective Weighted Sample
692
607
86
489
209
419
244
Total
764
666
98
573
185
481
265
Via mobile network (2G or 3G)
587
507
80
441
143
371
205
77%
76%
82%
77%
77%
77%
78%
Wi-Fi/ wireless broadband network at home
312
271
41
237
72
205
95
41%
41%
42%
41%
39%
43%
36%
Wi-Fi/ wireless broadband elsewhere (i.e. 'hotspots')
189
169
20
145
41
133
51
25%
25%
20%
25%
22%
28%
19%
f
MOBILE NETWORK AND NOT WI-FI
379
325
54
280
96
227
146
50%
49%
55%
49%
52%
47%
55%
WI-FI AND NOT MOBILE NETWORK
165
148
17
124
38
105
52
22%
22%
18%
22%
21%
22%
20%
ANY WI-FI USE
373
330
44
285
85
249
112
49%
50%
44%
50%
46%
52%
42%
f
Don't know
12
12
1
8
4
5
7
2%
2%
1%
1%
2%
1%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
775
402
373
190
228
284
73
87
75
88
194
213
273
145
144
589
63
57
66
Effective Weighted Sample
642
338
305
155
186
242
60
72
62
72
166
179
232
117
119
523
62
55
65
Total
710
365
345
169
218
260
64
69
67
74
194
224
249
118
119
617
49
29
16
Outdoors
540
287
253
120
171
203
**
**
**
**
152
167
198
86
89
468
**
**
**
76%
79%
73%
71%
79%
78%
**
**
**
**
78%
75%
79%
73%
74%
76%
**
**
**
When travelling (e.g. on a train or in a
car)
493
258
234
126
151
171
**
**
**
**
137
174
174
75
70
432
**
**
**
69%
71%
68%
75%
69%
66%
**
**
**
**
70%
78%
70%
64%
59%
70%
**
**
**
mn
n
Indoor public spaces (e.g. pub/
restaurant/ theatre/ shopping centre)
481
241
240
126
152
165
**
**
**
**
126
155
181
71
74
420
**
**
**
68%
66%
70%
75%
70%
64%
**
**
**
**
65%
69%
73%
60%
62%
68%
**
**
**
e
mn
At your workplace
325
180
145
59
120
131
**
**
**
**
106
100
129
51
45
278
**
**
**
46%
49%
42%
35%
55%
51%
**
**
**
**
55%
45%
52%
43%
38%
45%
**
**
**
c
c
n
Other
17
10
7
9
3
3
**
**
**
**
4
5
6
3
3
14
**
**
**
2%
3%
2%
6%
2%
1%
**
**
**
**
2%
2%
3%
2%
2%
2%
**
**
**
de
Don't know
7
4
3
*
-
5
**
**
**
**
2
1
3
2
1
6
**
**
**
1%
1%
1%
*%
-%
2%
**
**
**
**
1%
*%
1%
2%
1%
1%
**
**
**
d
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
775
667
108
547
223
456
253
Effective Weighted Sample
642
563
79
457
188
398
218
Total
710
618
92
534
170
456
238
Outdoors
540
474
66
414
123
349
179
76%
77%
72%
77%
73%
77%
75%
When travelling (e.g. on a train or in a car)
493
423
70
375
115
327
158
69%
68%
76%
70%
67%
72%
66%
Indoor public spaces (e.g. pub/ restaurant/ theatre/
shopping centre)
481
412
68
363
114
317
155
68%
67%
75%
68%
67%
70%
65%
At your workplace
325
287
37
300
24
215
104
46%
47%
41%
56%
14%
47%
44%
d
Other
17
15
2
5
12
12
4
2%
2%
2%
1%
7%
3%
2%
c
Don't know
7
6
1
3
4
4
2
1%
1%
1%
1%
2%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD29) Do you ever use your mobile phone for personal reasons during working hours, or for work reasons outside of working hours?
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Yes
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
42%
50%
34%
31%
54%
53%
22%
17%
36%
46%
61%
54%
44%
44%
24%
43%
34%
34%
41%
b
f
cf
cf
g
gh
ghi
lmn
n
n
pq
No - but do work
430
171
259
50
102
208
70
33
46
69
104
93
156
101
79
349
44
29
8
21%
18%
24%
17%
24%
28%
13%
11%
20%
29%
25%
18%
25%
27%
16%
20%
26%
30%
14%
a
f
cf
g
gh
g
kn
kn
r
r
or
No - and do not work
754
318
437
147
96
150
362
210
100
61
59
153
188
108
306
627
67
35
26
37%
33%
41%
52%
22%
20%
65%
72%
44%
25%
14%
29%
30%
29%
61%
37%
40%
36%
45%
a
de
cde
hij
ij
j
klm
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 37
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD29) Do you ever use your mobile phone for personal reasons during working hours, or for work reasons outside of working hours?
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Yes
844
738
106
800
42
554
267
42%
42%
42%
65%
5%
45%
37%
d
f
No - but do work
430
379
51
427
-
275
147
21%
21%
20%
35%
-%
22%
20%
d
No - and do not work
754
658
96
-
747
415
314
37%
37%
38%
-%
95%
33%
43%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD30A) HOW OFTEN USE MOBILE PHONE TO - Take part in personal phone calls during working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
273
183
91
**
62
149
40
**
**
32
91
95
88
58
33
247
**
**
**
32%
38%
25%
**
26%
37%
33%
**
**
29%
36%
33%
32%
36%
28%
34%
**
**
**
b
d
Occasionally
330
186
144
**
100
147
54
**
**
46
86
114
118
64
34
268
**
**
**
39%
39%
40%
**
42%
37%
43%
**
**
41%
34%
40%
43%
39%
28%
37%
**
**
**
n
n
Rarely
157
76
81
**
47
74
16
**
**
22
55
55
48
22
32
139
**
**
**
19%
16%
22%
**
20%
19%
13%
**
**
20%
22%
19%
18%
13%
26%
19%
**
**
**
a
m
EVER DO THIS
761
445
316
**
209
371
110
**
**
100
232
264
254
144
99
654
**
**
**
90%
93%
87%
**
89%
93%
89%
**
**
90%
92%
92%
92%
89%
82%
89%
**
**
**
b
n
n
Never
82
35
47
**
26
26
13
**
**
11
19
23
21
18
20
75
**
**
**
10%
7%
13%
**
11%
7%
10%
**
**
10%
8%
8%
8%
11%
16%
10%
**
**
**
a
kl
Don't know
2
1
1
**
-
1
1
**
**
-
-
-
-
-
2
2
**
**
**
*%
*%
*%
**
-%
*%
1%
**
**
-%
-%
-%
-%
-%
1%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD30A) HOW OFTEN USE MOBILE PHONE TO - Take part in personal phone calls during working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
273
233
41
256
**
187
80
32%
32%
38%
32%
**
34%
30%
Occasionally
330
282
48
320
**
206
114
39%
38%
45%
40%
**
37%
43%
Rarely
157
147
10
149
**
109
43
19%
20%
10%
19%
**
20%
16%
b
EVER DO THIS
761
661
100
725
**
502
236
90%
90%
93%
91%
**
91%
89%
Never
82
75
7
73
**
51
30
10%
10%
7%
9%
**
9%
11%
Don't know
2
2
-
2
**
1
1
*%
*%
-%
*%
**
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD30B) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls while on holiday or annual leave (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
139
95
44
**
33
71
26
**
**
13
59
57
50
21
11
128
**
**
**
16%
20%
12%
**
14%
18%
21%
**
**
11%
23%
20%
18%
13%
9%
18%
**
**
**
b
i
n
n
Occasionally
208
123
86
**
48
109
33
**
**
33
61
80
61
48
19
181
**
**
**
25%
25%
24%
**
20%
27%
27%
**
**
30%
24%
28%
22%
30%
16%
25%
**
**
**
n
n
Rarely
154
82
72
**
47
73
19
**
**
20
55
60
52
22
19
127
**
**
**
18%
17%
20%
**
20%
18%
16%
**
**
18%
22%
21%
19%
14%
16%
17%
**
**
**
EVER DO THIS
501
300
201
**
128
253
79
**
**
66
174
197
164
92
49
436
**
**
**
59%
62%
55%
**
54%
64%
63%
**
**
60%
69%
69%
60%
56%
41%
60%
**
**
**
d
lmn
n
n
Never
341
180
162
**
107
144
44
**
**
44
77
90
110
70
71
293
**
**
**
40%
37%
45%
**
46%
36%
35%
**
**
40%
30%
31%
40%
43%
59%
40%
**
**
**
a
e
k
klm
Don't know
2
1
1
**
-
1
1
**
**
1
1
-
1
1
-
2
**
**
**
*%
*%
*%
**
-%
*%
1%
**
**
1%
*%
-%
*%
*%
-%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD30B) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls while on holiday or annual leave (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
139
123
16
133
**
96
38
16%
17%
15%
17%
**
17%
14%
Occasionally
208
177
31
204
**
140
63
25%
24%
29%
25%
**
25%
24%
Rarely
154
136
18
145
**
108
42
18%
18%
17%
18%
**
19%
16%
EVER DO THIS
501
436
65
482
**
344
143
59%
59%
61%
60%
**
62%
54%
f
Never
341
300
41
318
**
210
123
40%
41%
39%
40%
**
38%
46%
e
Don't know
2
1
1
1
**
1
1
*%
*%
1%
*%
**
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD30C) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls during your personal time outside of working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
200
136
64
**
52
105
31
**
**
27
79
74
69
40
17
185
**
**
**
24%
28%
18%
**
22%
26%
25%
**
**
24%
31%
26%
25%
25%
14%
25%
**
**
**
b
n
n
n
Occasionally
270
162
108
**
57
140
45
**
**
38
82
107
83
52
26
229
**
**
**
32%
34%
30%
**
24%
35%
37%
**
**
34%
33%
37%
30%
32%
22%
31%
**
**
**
d
d
n
Rarely
153
76
77
**
50
66
20
**
**
23
46
58
48
20
27
126
**
**
**
18%
16%
21%
**
21%
17%
16%
**
**
21%
18%
20%
17%
12%
22%
17%
**
**
**
m
m
EVER DO THIS
623
374
249
**
159
311
97
**
**
88
207
240
200
113
70
540
**
**
**
74%
78%
69%
**
68%
78%
78%
**
**
80%
82%
83%
73%
69%
59%
74%
**
**
**
b
d
lmn
n
Never
219
106
113
**
76
86
26
**
**
22
44
48
74
50
48
188
**
**
**
26%
22%
31%
**
32%
22%
21%
**
**
20%
18%
17%
27%
31%
40%
26%
**
**
**
a
ef
k
k
kl
Don't know
3
1
1
**
-
2
1
**
**
1
-
-
1
-
2
3
**
**
**
*%
*%
*%
**
-%
*%
1%
**
**
1%
-%
-%
*%
-%
1%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD30C) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls during your personal time outside of working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
200
185
15
191
**
138
57
24%
25%
14%
24%
**
25%
21%
b
Occasionally
270
235
34
265
**
182
79
32%
32%
32%
33%
**
33%
30%
Rarely
153
126
26
142
**
105
42
18%
17%
25%
18%
**
19%
16%
EVER DO THIS
623
547
76
598
**
426
178
74%
74%
71%
75%
**
77%
67%
f
Never
219
189
30
201
**
127
87
26%
26%
28%
25%
**
23%
33%
e
Don't know
3
2
1
2
**
1
2
*%
*%
1%
*%
**
*%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14D (QD30D) HOW OFTEN USE MOBILE PHONE TO - Read or send personal emails during working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
194
129
65
**
54
100
20
**
**
11
66
80
71
29
14
175
**
**
**
23%
27%
18%
**
23%
25%
16%
**
**
10%
26%
28%
26%
18%
12%
24%
**
**
**
b
f
i
mn
n
Occasionally
194
121
73
**
61
86
24
**
**
25
68
66
85
27
16
161
**
**
**
23%
25%
20%
**
26%
22%
19%
**
**
23%
27%
23%
31%
17%
13%
22%
**
**
**
n
kmn
Rarely
84
49
35
**
24
42
10
**
**
12
29
40
16
18
9
73
**
**
**
10%
10%
10%
**
10%
10%
8%
**
**
11%
11%
14%
6%
11%
8%
10%
**
**
**
l
EVER DO THIS
472
299
173
**
139
228
53
**
**
48
163
187
172
74
39
410
**
**
**
56%
62%
48%
**
59%
57%
43%
**
**
43%
65%
65%
63%
45%
32%
56%
**
**
**
b
f
f
i
mn
mn
n
Never
369
180
189
**
96
168
68
**
**
62
88
101
100
88
80
317
**
**
**
44%
37%
52%
**
41%
42%
55%
**
**
56%
35%
35%
36%
54%
67%
43%
**
**
**
a
de
j
kl
klm
Don't know
4
2
1
**
-
1
2
**
**
1
1
-
2
1
1
4
**
**
**
*%
*%
*%
**
-%
*%
2%
**
**
1%
*%
-%
1%
*%
1%
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14D (QD30D) HOW OFTEN USE MOBILE PHONE TO - Read or send personal emails during working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
194
170
23
177
**
139
52
23%
23%
22%
22%
**
25%
19%
Occasionally
194
173
21
186
**
119
71
23%
23%
19%
23%
**
21%
26%
Rarely
84
69
15
84
**
58
22
10%
9%
14%
10%
**
10%
8%
EVER DO THIS
472
413
59
447
**
315
145
56%
56%
56%
56%
**
57%
54%
Never
369
322
46
351
**
237
120
44%
44%
44%
44%
**
43%
45%
Don't know
4
3
1
2
**
1
2
*%
*%
1%
*%
**
*%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14E (QD30E) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails while on holiday or annual leave (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
117
82
35
**
37
62
13
**
**
9
52
51
43
14
9
109
**
**
**
14%
17%
10%
**
16%
16%
10%
**
**
8%
21%
18%
16%
9%
7%
15%
**
**
**
b
i
mn
mn
Occasionally
130
70
60
**
31
62
22
**
**
16
41
61
49
15
6
116
**
**
**
15%
14%
17%
**
13%
16%
17%
**
**
15%
16%
21%
18%
9%
5%
16%
**
**
**
mn
mn
Rarely
93
59
33
**
30
42
9
**
**
11
29
40
28
16
9
77
**
**
**
11%
12%
9%
**
13%
11%
7%
**
**
10%
12%
14%
10%
10%
7%
10%
**
**
**
EVER DO THIS
340
211
129
**
98
167
43
**
**
37
122
151
120
45
24
301
**
**
**
40%
44%
35%
**
42%
42%
35%
**
**
33%
48%
53%
44%
28%
20%
41%
**
**
**
b
i
mn
mn
Never
499
265
233
**
137
228
79
**
**
73
129
136
153
115
95
424
**
**
**
59%
55%
64%
**
58%
57%
63%
**
**
66%
51%
47%
56%
71%
79%
58%
**
**
**
a
j
kl
kl
Don't know
6
5
1
**
-
2
2
**
**
1
1
-
2
2
2
6
**
**
**
1%
1%
*%
**
-%
1%
2%
**
**
1%
*%
-%
1%
1%
1%
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14E (QD30E) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails while on holiday or annual leave (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
117
106
11
111
**
85
30
14%
14%
10%
14%
**
15%
11%
Occasionally
130
111
19
126
**
86
41
15%
15%
18%
16%
**
16%
15%
Rarely
93
76
16
88
**
64
26
11%
10%
15%
11%
**
12%
10%
EVER DO THIS
340
293
47
325
**
236
96
40%
40%
44%
41%
**
43%
36%
Never
499
440
59
470
**
317
166
59%
60%
56%
59%
**
57%
62%
Don't know
6
5
1
5
**
1
5
1%
1%
1%
1%
**
*%
2%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14F (QD30F) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails during your personal time outside of working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
159
107
51
**
42
81
19
**
**
12
68
68
57
21
13
151
**
**
**
19%
22%
14%
**
18%
20%
16%
**
**
11%
27%
24%
21%
13%
11%
21%
**
**
**
b
i
mn
mn
Occasionally
162
91
71
**
39
78
23
**
**
17
53
69
58
28
8
140
**
**
**
19%
19%
20%
**
17%
20%
18%
**
**
15%
21%
24%
21%
17%
6%
19%
**
**
**
n
n
n
Rarely
78
48
30
**
26
38
8
**
**
6
25
38
22
9
9
63
**
**
**
9%
10%
8%
**
11%
9%
6%
**
**
6%
10%
13%
8%
6%
7%
9%
**
**
**
m
EVER DO THIS
399
247
152
**
108
197
50
**
**
35
147
175
136
58
30
354
**
**
**
47%
51%
42%
**
46%
50%
40%
**
**
32%
58%
61%
50%
36%
25%
49%
**
**
**
b
i
lmn
mn
Never
439
231
209
**
128
198
71
**
**
75
104
111
136
103
89
371
**
**
**
52%
48%
57%
**
54%
50%
57%
**
**
68%
41%
39%
50%
64%
74%
51%
**
**
**
a
j
k
kl
kl
Don't know
6
3
2
**
-
3
3
**
**
1
1
1
2
1
2
5
**
**
**
1%
1%
1%
**
-%
1%
2%
**
**
1%
*%
*%
1%
*%
1%
1%
**
**
**
d
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14F (QD30F) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails during your personal time outside of working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
159
147
11
149
**
114
42
19%
20%
11%
19%
**
21%
16%
b
Occasionally
162
140
22
159
**
110
47
19%
19%
21%
20%
**
20%
18%
Rarely
78
64
14
75
**
50
27
9%
9%
13%
9%
**
9%
10%
EVER DO THIS
399
351
48
382
**
275
117
47%
48%
45%
48%
**
50%
44%
Never
439
382
58
413
**
277
148
52%
52%
54%
52%
**
50%
55%
Don't know
6
5
1
5
**
2
3
1%
1%
1%
1%
**
*%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14G (QD30G) HOW OFTEN USE MOBILE PHONE TO - Discreetly use email or text messaging when you are in a meeting at work (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
898
523
375
92
240
430
136
56
89
129
255
269
291
208
130
662
74
65
97
Effective Weighted Sample
741
435
307
77
191
366
110
46
72
101
216
227
244
170
108
598
72
62
96
Total
844
481
363
88
235
398
124
49
82
110
252
287
275
162
120
731
58
32
23
Regularly
61
39
22
**
19
27
5
**
**
5
25
23
27
7
3
57
**
**
**
7%
8%
6%
**
8%
7%
4%
**
**
5%
10%
8%
10%
4%
3%
8%
**
**
**
mn
Occasionally
86
51
35
**
29
39
6
**
**
15
28
28
36
11
10
66
**
**
**
10%
11%
10%
**
12%
10%
5%
**
**
13%
11%
10%
13%
7%
8%
9%
**
**
**
f
m
Rarely
103
58
44
**
33
50
12
**
**
10
48
38
40
18
8
87
**
**
**
12%
12%
12%
**
14%
13%
10%
**
**
9%
19%
13%
14%
11%
6%
12%
**
**
**
i
n
EVER DO THIS
249
148
101
**
82
116
23
**
**
29
102
89
103
36
21
211
**
**
**
30%
31%
28%
**
35%
29%
18%
**
**
26%
40%
31%
38%
22%
17%
29%
**
**
**
f
f
i
n
mn
Never
585
325
260
**
153
275
97
**
**
79
149
198
169
122
96
510
**
**
**
69%
68%
72%
**
65%
69%
79%
**
**
72%
59%
69%
61%
75%
80%
70%
**
**
**
d
j
l
kl
Don't know
10
8
2
**
-
6
4
**
**
2
1
-
3
4
3
10
**
**
**
1%
2%
1%
**
-%
2%
3%
**
**
2%
*%
-%
1%
3%
2%
1%
**
**
**
d
k
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14G (QD30G) HOW OFTEN USE MOBILE PHONE TO - Discreetly use email or text messaging when you are in a meeting at work (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
Unweighted total
898
757
141
843
53
532
269
Effective Weighted Sample
741
638
105
695
47
470
236
Total
844
738
106
800
42
554
267
Regularly
61
54
7
57
**
44
16
7%
7%
7%
7%
**
8%
6%
Occasionally
86
75
10
81
**
48
35
10%
10%
9%
10%
**
9%
13%
Rarely
103
90
13
98
**
69
31
12%
12%
12%
12%
**
12%
12%
EVER DO THIS
249
219
30
237
**
161
81
30%
30%
28%
30%
**
29%
30%
Never
585
510
75
555
**
389
179
69%
69%
70%
69%
**
70%
67%
Don't know
10
8
2
9
**
4
6
1%
1%
2%
1%
**
1%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
975
506
469
221
277
361
116
106
100
113
242
263
330
197
185
753
77
66
79
Effective Weighted Sample
808
424
384
181
224
310
97
86
82
90
206
222
279
164
152
667
75
63
78
Total
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
Social networking (e.g. Facebook,
Twitter, LinkedIn)
518
253
265
151
180
165
24
47
55
46
134
153
187
83
95
450
**
**
**
57%
54%
61%
78%
65%
49%
24%
61%
61%
49%
55%
54%
60%
51%
63%
57%
**
**
**
a
def
ef
f
m
Games
474
272
203
138
139
164
34
46
42
48
130
135
170
84
85
424
**
**
**
52%
58%
46%
71%
50%
49%
34%
59%
46%
51%
53%
48%
55%
52%
56%
53%
**
**
**
b
def
f
f
Weather
457
259
197
85
137
186
49
33
36
47
148
171
162
64
60
406
**
**
**
50%
55%
45%
44%
50%
55%
50%
42%
40%
50%
61%
61%
52%
39%
40%
51%
**
**
**
b
c
gh
mn
mn
Maps/ navigation
436
257
179
80
140
175
41
33
39
45
137
156
159
65
56
382
**
**
**
48%
55%
41%
41%
51%
52%
41%
42%
43%
47%
56%
55%
51%
40%
37%
48%
**
**
**
b
c
gh
mn
mn
Music
422
240
182
126
136
137
23
35
35
45
101
133
149
67
73
365
**
**
**
47%
51%
42%
65%
49%
41%
23%
45%
39%
47%
41%
47%
48%
41%
48%
46%
**
**
**
b
def
ef
f
News
404
241
162
82
121
162
38
25
35
39
125
150
145
56
53
356
**
**
**
45%
51%
37%
42%
44%
48%
39%
32%
39%
41%
51%
53%
46%
34%
35%
45%
**
**
**
b
g
mn
mn
Travel/ journey planning
348
210
138
60
102
159
28
25
28
36
110
145
125
43
36
304
**
**
**
38%
45%
32%
31%
37%
47%
28%
32%
31%
38%
45%
51%
40%
26%
24%
38%
**
**
**
b
cdf
gh
lmn
mn
Sports/ sports news
297
227
70
70
89
115
23
19
24
23
90
110
102
45
40
258
**
**
**
33%
48%
16%
36%
32%
34%
23%
24%
27%
24%
37%
39%
33%
28%
26%
32%
**
**
**
b
f
f
gi
mn
Banking
241
128
113
53
89
85
15
21
20
38
62
89
87
34
31
213
**
**
**
27%
27%
26%
27%
32%
25%
15%
27%
22%
39%
25%
32%
28%
21%
20%
27%
**
**
**
f
f
f
hj
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
975
506
469
221
277
361
116
106
100
113
242
263
330
197
185
753
77
66
79
Effective Weighted Sample
808
424
384
181
224
310
97
86
82
90
206
222
279
164
152
667
75
63
78
Total
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
Shopping (e.g. Tesco, Ocado, eBay)
239
114
125
61
72
97
9
17
18
30
66
80
86
39
34
210
**
**
**
26%
24%
29%
32%
26%
29%
9%
22%
20%
31%
27%
29%
28%
24%
22%
26%
**
**
**
f
f
f
Books
165
85
81
34
46
73
12
8
13
24
55
70
54
21
20
147
**
**
**
18%
18%
18%
18%
17%
22%
12%
11%
14%
25%
23%
25%
17%
13%
14%
18%
**
**
**
f
g
g
lmn
Location-based services
137
95
42
23
44
62
9
10
10
15
45
57
49
16
15
125
**
**
**
15%
20%
10%
12%
16%
18%
9%
13%
11%
16%
18%
20%
16%
10%
10%
16%
**
**
**
b
f
mn
Finance/ business
108
78
30
23
30
48
8
7
7
14
34
46
36
17
9
95
**
**
**
12%
17%
7%
12%
11%
14%
8%
9%
8%
15%
14%
16%
12%
10%
6%
12%
**
**
**
b
n
Vouchers
97
52
46
21
29
41
6
2
5
17
31
43
33
16
6
81
**
**
**
11%
11%
11%
11%
11%
12%
6%
2%
6%
18%
13%
15%
11%
10%
4%
10%
**
**
**
gh
g
n
n
n
NONE OF THESE
114
54
60
9
30
52
24
13
17
14
26
26
39
28
21
101
**
**
**
13%
11%
14%
5%
11%
15%
24%
16%
18%
14%
10%
9%
13%
17%
14%
13%
**
**
**
c
c
cde
k
Don't know
25
14
12
3
8
7
7
2
4
5
5
9
5
5
5
24
**
**
**
3%
3%
3%
2%
3%
2%
7%
3%
5%
5%
2%
3%
2%
3%
4%
3%
**
**
**
ce
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
975
837
138
670
299
573
323
Effective Weighted Sample
808
708
100
563
254
497
281
Total
907
797
109
675
225
578
310
Social networking (e.g. Facebook, Twitter, LinkedIn)
518
459
59
376
137
332
173
57%
58%
54%
56%
61%
57%
56%
Games
474
414
61
342
127
298
165
52%
52%
55%
51%
56%
52%
53%
Weather
457
400
57
354
99
299
147
50%
50%
52%
53%
44%
52%
47%
d
Maps/ navigation
436
385
51
350
85
291
136
48%
48%
47%
52%
38%
50%
44%
d
Music
422
365
57
310
108
264
146
47%
46%
52%
46%
48%
46%
47%
News
404
354
49
318
81
256
139
45%
44%
45%
47%
36%
44%
45%
d
Travel/ journey planning
348
304
44
293
55
242
99
38%
38%
40%
43%
24%
42%
32%
d
f
Sports/ sports news
297
253
44
232
61
192
100
33%
32%
40%
34%
27%
33%
32%
d
Banking
241
211
30
192
47
162
73
27%
26%
28%
28%
21%
28%
24%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
975
837
138
670
299
573
323
Effective Weighted Sample
808
708
100
563
254
497
281
Total
907
797
109
675
225
578
310
Shopping (e.g. Tesco, Ocado, eBay)
239
212
27
182
53
154
78
26%
27%
24%
27%
23%
27%
25%
Books
165
141
25
139
26
115
47
18%
18%
23%
21%
11%
20%
15%
d
Location-based services
137
120
17
114
22
84
50
15%
15%
16%
17%
10%
14%
16%
d
Finance/ business
108
87
21
94
15
72
32
12%
11%
19%
14%
6%
13%
10%
a
d
Vouchers
97
85
13
84
13
69
25
11%
11%
12%
13%
6%
12%
8%
d
NONE OF THESE
114
98
16
83
31
71
41
13%
12%
15%
12%
14%
12%
13%
Don't know
25
23
2
16
9
15
10
3%
3%
2%
2%
4%
3%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
975
506
469
221
277
361
116
106
100
113
242
263
330
197
185
753
77
66
79
Effective Weighted Sample
808
424
384
181
224
310
97
86
82
90
206
222
279
164
152
667
75
63
78
Total
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
Games
143
89
53
47
40
49
7
10
9
18
37
45
43
33
22
129
**
**
**
16%
19%
12%
24%
14%
14%
7%
13%
10%
19%
15%
16%
14%
20%
15%
16%
**
**
**
b
def
Music
107
67
40
30
37
36
4
8
7
16
28
28
39
19
21
86
**
**
**
12%
14%
9%
15%
13%
11%
4%
10%
8%
17%
11%
10%
12%
11%
14%
11%
**
**
**
b
f
f
f
Maps/ navigation
56
42
14
5
17
26
8
2
5
5
22
21
22
10
2
46
**
**
**
6%
9%
3%
2%
6%
8%
9%
3%
5%
6%
9%
7%
7%
6%
2%
6%
**
**
**
b
c
c
n
n
n
Social networking (e.g. Facebook,
Twitter, LinkedIn)
53
32
21
17
22
13
1
6
6
4
10
14
15
9
15
46
**
**
**
6%
7%
5%
9%
8%
4%
2%
7%
7%
4%
4%
5%
5%
6%
10%
6%
**
**
**
ef
ef
Sports/ sports news
49
47
2
9
17
17
6
4
4
5
13
16
20
9
5
39
**
**
**
5%
10%
*%
5%
6%
5%
6%
5%
5%
5%
5%
6%
6%
5%
3%
5%
**
**
**
b
News
37
26
11
4
15
16
2
2
5
3
15
16
13
8
1
35
**
**
**
4%
6%
3%
2%
6%
5%
2%
3%
5%
3%
6%
6%
4%
5%
1%
4%
**
**
**
b
n
n
Books
35
14
21
7
13
13
2
1
4
10
15
11
11
6
6
32
**
**
**
4%
3%
5%
3%
5%
4%
2%
1%
4%
10%
6%
4%
4%
4%
4%
4%
**
**
**
g
Travel/ journey planning
33
26
7
7
13
11
2
3
3
3
9
12
12
3
6
28
**
**
**
4%
5%
2%
4%
5%
3%
2%
3%
3%
3%
4%
4%
4%
2%
4%
4%
**
**
**
b
Weather
31
18
14
4
10
13
4
2
1
5
11
10
8
10
4
28
**
**
**
3%
4%
3%
2%
4%
4%
4%
3%
1%
5%
5%
4%
3%
6%
2%
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
975
506
469
221
277
361
116
106
100
113
242
263
330
197
185
753
77
66
79
Effective Weighted Sample
808
424
384
181
224
310
97
86
82
90
206
222
279
164
152
667
75
63
78
Total
907
470
437
194
276
339
99
78
90
96
245
282
312
163
151
796
59
32
19
Shopping (e.g. Tesco, Ocado, eBay)
17
11
6
4
5
7
-
3
-
1
4
1
7
5
4
14
**
**
**
2%
2%
1%
2%
2%
2%
-%
4%
-%
2%
2%
*%
2%
3%
2%
2%
**
**
**
k
Banking
12
8
5
2
6
5
-
2
1
4
1
2
6
3
1
11
**
**
**
1%
2%
1%
1%
2%
1%
-%
3%
1%
4%
1%
1%
2%
2%
1%
1%
**
**
**
j
Finance/ business
10
9
1
-
2
6
2
*
1
1
4
5
3
2
-
10
**
**
**
1%
2%
*%
-%
1%
2%
2%
*%
1%
1%
2%
2%
1%
1%
-%
1%
**
**
**
b
c
Location-based services
8
8
-
1
1
5
1
-
1
1
5
3
3
2
-
7
**
**
**
1%
2%
-%
*%
*%
2%
1%
-%
1%
1%
2%
1%
1%
1%
-%
1%
**
**
**
b
Vouchers
8
3
6
2
2
2
2
-
1
3
-
3
3
2
-
7
**
**
**
1%
1%
1%
1%
1%
1%
2%
-%
2%
3%
-%
1%
1%
1%
-%
1%
**
**
**
j
NONE OF THESE
565
260
305
110
173
213
68
56
59
53
149
170
206
93
97
499
**
**
**
62%
55%
70%
57%
63%
63%
69%
72%
65%
56%
61%
60%
66%
57%
64%
63%
**
**
**
a
c
i
Don't know
55
30
25
6
16
23
9
3
9
6
17
23
14
9
9
51
**
**
**
6%
6%
6%
3%
6%
7%
9%
4%
10%
7%
7%
8%
4%
6%
6%
6%
**
**
**
c
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
975
837
138
670
299
573
323
Effective Weighted Sample
808
708
100
563
254
497
281
Total
907
797
109
675
225
578
310
Games
143
125
17
109
32
88
51
16%
16%
16%
16%
14%
15%
17%
Music
107
93
14
78
29
65
39
12%
12%
13%
12%
13%
11%
13%
Maps/ navigation
56
45
11
50
7
40
15
6%
6%
10%
7%
3%
7%
5%
d
Social networking (e.g. Facebook, Twitter, LinkedIn)
53
50
4
39
15
28
24
6%
6%
3%
6%
7%
5%
8%
Sports/ sports news
49
42
7
39
10
28
20
5%
5%
6%
6%
4%
5%
7%
News
37
31
6
35
3
25
11
4%
4%
6%
5%
1%
4%
4%
d
Books
35
33
2
29
6
20
14
4%
4%
2%
4%
2%
3%
5%
Travel/ journey planning
33
31
2
29
4
21
12
4%
4%
2%
4%
2%
4%
4%
Weather
31
28
4
28
3
18
13
3%
3%
3%
4%
1%
3%
4%
d
Shopping (e.g. Tesco, Ocado, eBay)
17
16
1
14
3
9
8
2%
2%
1%
2%
1%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
975
837
138
670
299
573
323
Effective Weighted Sample
808
708
100
563
254
497
281
Total
907
797
109
675
225
578
310
Banking
12
10
2
9
3
7
5
1%
1%
2%
1%
1%
1%
2%
Finance/ business
10
9
2
10
-
6
5
1%
1%
2%
2%
-%
1%
2%
d
Location-based services
8
6
2
7
2
6
2
1%
1%
2%
1%
1%
1%
1%
Vouchers
8
8
-
8
-
7
2
1%
1%
-%
1%
-%
1%
1%
NONE OF THESE
565
492
74
414
146
361
191
62%
62%
67%
61%
65%
62%
62%
Don't know
55
52
3
41
14
34
20
6%
6%
3%
6%
6%
6%
6%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Free
(0.0)
284
151
133
44
76
123
42
26
40
32
68
93
104
47
41
244
27
7
6
14%
16%
13%
15%
17%
16%
8%
9%
17%
13%
16%
17%
17%
13%
8%
14%
16%
8%
10%
f
f
f
g
g
mn
n
n
q
qr
1-5p per minute
(3.0)
71
41
30
8
18
26
19
11
8
15
16
16
20
18
16
58
9
3
1
3%
4%
3%
3%
4%
3%
3%
4%
3%
6%
4%
3%
3%
5%
3%
3%
5%
4%
2%
6-10p per minute
(8.0)
225
100
125
31
56
80
58
32
21
29
74
74
64
40
47
193
17
11
5
11%
10%
12%
11%
13%
11%
10%
11%
9%
12%
18%
14%
10%
11%
9%
11%
10%
11%
9%
ghi
n
11-25p per minute
(18.0)
237
125
112
39
54
87
56
32
25
34
50
66
63
42
65
197
21
11
8
12%
13%
11%
14%
13%
12%
10%
11%
11%
14%
12%
12%
10%
11%
13%
12%
12%
11%
13%
26-50p per minute
(38.0)
166
81
85
19
27
79
41
31
21
23
32
34
44
26
62
138
15
6
7
8%
8%
8%
7%
6%
10%
7%
11%
9%
9%
8%
6%
7%
7%
12%
8%
9%
6%
13%
df
klm
oq
51p-£1 per minute
(76.0)
65
35
30
15
14
21
15
11
12
12
5
7
16
19
23
47
9
4
4
3%
4%
3%
5%
3%
3%
3%
4%
5%
5%
1%
1%
3%
5%
4%
3%
5%
4%
7%
ef
j
j
j
kl
k
o
o
Over £1 per minute
(100.0)
15
6
9
1
4
5
5
4
3
*
1
1
3
3
8
12
1
2
1
1%
1%
1%
*%
1%
1%
1%
1%
2%
*%
*%
*%
*%
1%
2%
1%
1%
2%
1%
k
It depends
13
6
7
3
3
4
4
2
2
3
*
3
6
1
3
10
1
1
1
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
*%
1%
1%
1%
1%
2%
o
Don't know
953
426
527
125
181
331
317
144
95
92
167
239
298
174
241
808
69
51
25
47%
44%
50%
44%
42%
44%
57%
49%
42%
38%
40%
45%
48%
47%
48%
47%
41%
53%
43%
a
cde
ij
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Mean cost per minute in
pence
17.9
17.7
18.2
19.0
16.0
17.5
19.8
22.3
20.8
18.5
13.1
13.1
15.6
19.8
24.7
17.2
19.4
22.8
26.6
d
j
j
j
k
kl
klm
o
op
Standard deviation
22.06
21.89
22.24
23.42
21.96
21.24
22.60
24.46
26.08
21.69
16.14
16.71
20.73
24.55
24.97
21.32
24.01
27.03
26.47
Standard error
.63
.88
.89
1.72
1.33
.97
1.30
1.73
2.06
1.63
1.01
.97
1.09
1.55
1.37
.71
2.12
2.77
2.35
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Free
(0.0)
284
258
27
219
64
151
128
14%
15%
10%
18%
8%
12%
18%
d
e
1-5p per minute
(3.0)
71
63
8
45
25
48
21
3%
4%
3%
4%
3%
4%
3%
6-10p per minute
(8.0)
225
196
29
142
83
132
88
11%
11%
11%
12%
11%
11%
12%
11-25p per minute
(18.0)
237
202
34
129
106
126
103
12%
11%
14%
11%
13%
10%
14%
c
e
26-50p per minute
(38.0)
166
137
30
111
55
114
45
8%
8%
12%
9%
7%
9%
6%
a
f
51p-£1 per minute
(76.0)
65
60
5
36
29
40
21
3%
3%
2%
3%
4%
3%
3%
Over £1 per minute
(100.0)
15
13
3
6
9
10
5
1%
1%
1%
*%
1%
1%
1%
It depends
13
11
2
6
7
8
4
1%
1%
1%
1%
1%
1%
1%
Don't know
953
836
117
533
411
615
313
47%
47%
46%
43%
52%
49%
43%
c
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Mean cost per minute in pence
17.9
17.7
19.5
16.2
21.1
19.0
15.5
c
f
Standard deviation
22.06
22.22
20.94
20.84
23.92
22.63
20.52
Standard error
.63
.68
1.53
.77
1.05
.88
.97
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Free
(0.0)
77
40
37
15
20
29
13
10
12
10
10
23
28
12
14
62
14
1
*
4%
4%
3%
5%
5%
4%
2%
3%
5%
4%
2%
4%
5%
3%
3%
4%
8%
1%
*%
f
qr
oqr
1-5p per minute
(3.0)
9
4
4
2
3
2
1
2
-
3
1
2
2
3
2
8
-
-
1
*%
*%
*%
1%
1%
*%
*%
1%
-%
1%
*%
*%
*%
1%
*%
*%
-%
-%
1%
6-10p per minute
(8.0)
43
25
18
1
13
15
13
6
5
2
19
18
13
5
6
34
4
3
2
2%
3%
2%
*%
3%
2%
2%
2%
2%
1%
5%
3%
2%
1%
1%
2%
2%
3%
3%
c
c
c
i
n
11-25p per minute
(18.0)
121
73
49
15
27
53
27
13
12
23
35
35
36
22
29
108
6
4
3
6%
7%
5%
5%
6%
7%
5%
5%
5%
10%
8%
7%
6%
6%
6%
6%
3%
5%
6%
b
g
g
26-50p per minute
(38.0)
227
118
110
41
68
86
33
35
26
33
54
65
65
42
55
191
21
8
7
11%
12%
10%
14%
16%
11%
6%
12%
11%
14%
13%
12%
10%
11%
11%
11%
13%
8%
12%
f
ef
f
51p-£1 per minute
(76.0)
212
107
105
33
48
89
42
26
25
24
56
52
58
39
62
171
23
11
7
10%
11%
10%
12%
11%
12%
8%
9%
11%
10%
13%
10%
9%
11%
12%
10%
14%
11%
12%
f
f
f
Over £1 per minute
(100.0)
112
38
74
22
30
46
15
20
20
18
20
13
32
26
40
93
8
7
4
6%
4%
7%
8%
7%
6%
3%
7%
9%
8%
5%
2%
5%
7%
8%
5%
5%
8%
7%
a
f
f
f
k
k
k
It depends
18
10
7
5
2
6
5
3
3
-
4
5
5
5
3
15
-
1
2
1%
1%
1%
2%
1%
1%
1%
1%
1%
-%
1%
1%
1%
1%
1%
1%
-%
1%
3%
op
Don't know
1211
555
655
152
222
430
407
177
125
126
214
320
379
216
295
1025
93
61
32
60%
57%
62%
53%
51%
57%
73%
61%
55%
52%
52%
60%
61%
58%
58%
60%
55%
63%
56%
a
cde
ij
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2444
1171
1273
336
466
870
772
415
287
301
429
558
719
502
665
1780
218
213
233
Effective Weighted Sample
1990
958
1032
272
370
730
640
337
236
241
363
458
594
408
548
1553
214
202
230
Total
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
Mean cost per minute in
pence
48.0
44.2
51.9
50.7
47.0
48.9
45.1
49.9
51.4
47.3
46.7
40.8
46.4
51.2
54.8
47.6
45.8
57.6
52.5
a
f
f
k
kl
kl
op
op
Standard deviation
32.87
31.43
33.88
33.36
32.64
32.93
32.70
33.50
34.93
33.25
31.35
30.29
33.40
33.49
32.87
32.78
33.60
33.14
32.07
Standard error
1.08
1.46
1.56
2.69
2.16
1.72
2.40
2.72
3.19
2.85
2.23
2.09
2.04
2.42
2.03
1.27
3.41
3.83
3.29
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Free
(0.0)
77
71
6
59
18
50
27
4%
4%
3%
5%
2%
4%
4%
d
1-5p per minute
(3.0)
9
8
*
4
5
7
1
*%
*%
*%
*%
1%
1%
*%
6-10p per minute
(8.0)
43
39
3
28
14
29
12
2%
2%
1%
2%
2%
2%
2%
11-25p per minute
(18.0)
121
105
17
84
37
69
49
6%
6%
7%
7%
5%
6%
7%
d
26-50p per minute
(38.0)
227
203
24
156
71
139
81
11%
11%
9%
13%
9%
11%
11%
d
51p-£1 per minute
(76.0)
212
178
33
145
66
121
84
10%
10%
13%
12%
8%
10%
12%
d
Over £1 per minute
(100.0)
112
98
14
59
53
61
47
6%
6%
6%
5%
7%
5%
6%
It depends
18
16
1
10
8
10
6
1%
1%
1%
1%
1%
1%
1%
Don't know
1211
1055
155
682
518
759
420
60%
59%
61%
56%
66%
61%
58%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2444
2077
367
1291
1142
1384
827
Effective Weighted Sample
1990
1720
272
1066
974
1175
719
Total
2029
1775
254
1227
790
1244
728
Mean cost per minute in pence
48.0
47.4
52.8
46.0
52.3
46.4
50.3
a
c
e
Standard deviation
32.87
32.94
32.13
32.11
34.08
32.79
32.99
Standard error
1.08
1.17
2.75
1.36
1.76
1.46
1.80
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes - PC
983
504
478
129
154
416
283
94
88
110
247
320
321
161
181
866
59
36
22
44%
47%
41%
44%
35%
54%
39%
25%
35%
44%
59%
57%
48%
39%
30%
46%
30%
33%
35%
b
d
cdf
g
gh
ghi
lmn
mn
n
pqr
Yes - laptop
1357
649
709
216
325
537
280
138
142
156
350
419
443
240
255
1153
110
57
37
61%
60%
61%
73%
74%
69%
38%
37%
56%
63%
84%
74%
67%
59%
42%
62%
56%
52%
60%
f
f
f
g
g
ghi
lmn
mn
n
q
Yes - netbook
141
66
75
23
29
67
22
8
9
20
53
65
38
17
21
126
8
4
3
6%
6%
6%
8%
7%
9%
3%
2%
4%
8%
13%
12%
6%
4%
3%
7%
4%
4%
4%
f
f
f
gh
gh
lmn
n
Yes - tablet computer - e.g. iPad
141
68
73
15
34
65
27
5
9
19
51
69
46
17
9
126
9
2
4
6%
6%
6%
5%
8%
8%
4%
1%
4%
8%
12%
12%
7%
4%
1%
7%
4%
2%
6%
f
f
g
g
gh
lmn
mn
n
q
TOTAL YES
1785
855
930
255
387
700
442
196
193
212
407
521
579
316
368
1519
142
78
46
80%
80%
80%
87%
89%
90%
60%
52%
76%
86%
97%
93%
87%
77%
61%
81%
73%
70%
75%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
No
452
219
234
39
49
75
289
177
60
35
12
41
84
93
234
351
53
33
15
20%
20%
20%
13%
11%
10%
39%
47%
24%
14%
3%
7%
13%
23%
39%
19%
27%
30%
25%
cde
hij
ij
j
k
kl
klm
o
o
o
Don't know
3
*
3
-
-
-
3
2
-
1
-
-
1
1
1
2
1
-
*
*%
*%
*%
-%
-%
-%
*%
1%
-%
*%
-%
-%
*%
*%
*%
*%
*%
-%
1%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes - PC
983
852
130
631
345
633
328
44%
44%
44%
50%
35%
47%
40%
d
f
Yes - laptop
1357
1190
167
917
432
864
457
61%
61%
57%
73%
44%
64%
56%
d
f
Yes - netbook
141
120
21
94
46
109
29
6%
6%
7%
8%
5%
8%
4%
d
f
Yes - tablet computer - e.g. iPad
141
118
23
105
34
105
32
6%
6%
8%
8%
3%
8%
4%
d
f
TOTAL YES
1785
1563
222
1152
621
1128
610
80%
80%
76%
92%
64%
83%
74%
d
f
No
452
381
71
101
351
227
210
20%
20%
24%
8%
36%
17%
26%
c
e
Don't know
3
3
*
-
3
1
1
*%
*%
*%
-%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes - have access and use at home
1743
832
912
263
392
679
409
185
185
214
396
516
561
303
363
1488
136
76
44
78%
77%
78%
89%
90%
88%
56%
49%
73%
86%
95%
92%
84%
74%
60%
79%
69%
69%
70%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
Yes - have access but don't use at home
52
23
29
3
4
16
28
10
5
4
8
8
16
13
15
43
4
1
3
2%
2%
2%
1%
1%
2%
4%
3%
2%
2%
2%
1%
2%
3%
2%
2%
2%
1%
5%
cde
oq
No do not have access at home
438
216
222
27
41
79
291
177
62
29
15
37
86
93
221
335
55
32
15
20%
20%
19%
9%
9%
10%
40%
47%
25%
12%
4%
7%
13%
23%
37%
18%
28%
29%
24%
cde
hij
ij
j
k
kl
klm
o
o
o
Don't know
7
3
4
1
-
1
6
3
1
1
-
1
1
1
4
6
-
1
-
*%
*%
*%
*%
-%
*%
1%
1%
*%
1%
-%
*%
*%
*%
1%
*%
-%
1%
-%
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes - have access and use at home
1743
1529
215
1137
595
1107
593
78%
79%
73%
91%
61%
82%
72%
b
d
f
Yes - have access but don't use at home
52
46
6
22
29
25
23
2%
2%
2%
2%
3%
2%
3%
No do not have access at home
438
365
73
93
345
221
202
20%
19%
25%
7%
35%
16%
25%
a
c
e
Don't know
7
7
-
1
6
4
3
*%
*%
-%
*%
1%
*%
*%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Your workplace
635
329
306
46
187
308
94
22
47
76
250
273
241
83
38
544
53
25
12
28%
31%
26%
16%
43%
40%
13%
6%
19%
31%
60%
49%
36%
20%
6%
29%
27%
23%
20%
b
cf
cf
g
gh
ghi
lmn
mn
n
qr
Anywhere - using a 3G mobile phone/
smartphone
504
275
229
103
153
194
53
44
44
58
144
175
170
73
86
442
38
17
7
22%
26%
20%
35%
35%
25%
7%
12%
17%
23%
34%
31%
26%
18%
14%
24%
19%
16%
11%
b
ef
ef
f
g
g
ghi
lmn
mn
qr
r
In someone else's home
265
111
154
77
70
83
35
32
29
38
66
88
90
35
51
229
18
10
8
12%
10%
13%
26%
16%
11%
5%
9%
12%
15%
16%
16%
14%
9%
8%
12%
9%
9%
12%
a
def
ef
f
g
g
mn
mn
Anywhere - using Wi-Fi/ wireless
broadband and a laptop/ portable media
player/ portable games console/ tablet
computer
146
85
61
19
39
60
29
11
12
21
57
64
49
18
15
136
4
4
2
7%
8%
5%
7%
9%
8%
4%
3%
5%
9%
14%
11%
7%
4%
3%
7%
2%
3%
4%
b
f
f
g
gh
lmn
mn
pq
School/ college
130
65
65
98
16
16
1
15
6
1
24
41
48
17
24
115
9
4
2
6%
6%
6%
33%
4%
2%
*%
4%
3%
1%
6%
7%
7%
4%
4%
6%
4%
4%
4%
def
f
f
i
hi
mn
mn
Library
120
50
70
39
31
37
13
21
14
14
28
40
28
11
40
106
7
3
4
5%
5%
6%
13%
7%
5%
2%
6%
5%
6%
7%
7%
4%
3%
7%
6%
3%
3%
7%
def
f
f
lm
m
Internet café
77
44
33
12
25
27
13
10
5
11
26
27
27
9
14
70
4
1
2
3%
4%
3%
4%
6%
3%
2%
3%
2%
4%
6%
5%
4%
2%
2%
4%
2%
1%
3%
f
f
f
gh
mn
q
University
39
15
23
20
11
7
1
9
3
6
5
13
17
6
2
32
3
3
1
2%
1%
2%
7%
3%
1%
*%
2%
1%
2%
1%
2%
3%
1%
*%
2%
2%
2%
2%
def
ef
n
n
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
UK culture centre/ Learn Direct/ other
online learning centres
7
*
6
2
*
3
1
*
2
2
2
-
4
1
1
6
-
*
-
*%
*%
1%
1%
*%
*%
*%
*%
1%
1%
*%
-%
1%
*%
*%
*%
-%
*%
-%
a
Other
21
9
12
-
3
10
8
1
4
3
7
11
4
3
3
17
1
1
1
1%
1%
1%
-%
1%
1%
1%
*%
2%
1%
2%
2%
1%
1%
1%
1%
1%
1%
1%
g
g
n
No, do not
1078
507
571
71
131
312
564
260
149
110
84
170
255
235
419
879
103
61
36
48%
47%
49%
24%
30%
40%
77%
69%
59%
44%
20%
30%
38%
57%
69%
47%
53%
55%
58%
cd
cde
hij
ij
j
k
kl
klm
o
o
EVER USE INTERNET AT HOME OR
ELSEWHERE
1834
874
960
282
412
711
428
211
196
228
408
526
581
324
403
1560
145
81
48
82%
81%
82%
96%
94%
92%
58%
56%
77%
92%
97%
94%
87%
79%
67%
83%
74%
73%
78%
ef
f
f
g
gh
ghi
lmn
mn
n
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Your workplace
635
566
69
610
21
416
207
28%
29%
24%
49%
2%
31%
25%
b
d
f
Anywhere - using a 3G mobile phone/ smartphone
504
434
69
387
113
339
158
22%
22%
24%
31%
12%
25%
19%
d
f
In someone else's home
265
242
23
165
99
183
74
12%
12%
8%
13%
10%
13%
9%
b
d
f
Anywhere - using Wi-Fi/ wireless broadband and a
laptop/ portable media player/ portable games console/
tablet computer
146
121
25
114
30
112
32
7%
6%
9%
9%
3%
8%
4%
d
f
School/ college
130
119
11
31
97
69
59
6%
6%
4%
2%
10%
5%
7%
c
Library
120
111
9
56
61
63
52
5%
6%
3%
4%
6%
5%
6%
Internet café
77
72
5
54
23
44
31
3%
4%
2%
4%
2%
3%
4%
d
University
39
36
2
17
21
22
15
2%
2%
1%
1%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
UK culture centre/ Learn Direct/ other online learning
centres
7
6
*
5
2
6
1
*%
*%
*%
*%
*%
*%
*%
Other
21
19
1
11
10
14
6
1%
1%
*%
1%
1%
1%
1%
No, do not
1078
917
161
391
685
622
420
48%
47%
55%
31%
70%
46%
51%
a
c
e
EVER USE INTERNET AT HOME OR ELSEWHERE
1834
1609
225
1182
640
1149
636
82%
83%
77%
94%
66%
85%
77%
b
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2143
1021
1122
331
436
810
566
291
245
281
422
542
662
429
510
1588
186
173
196
Effective Weighted Sample
1755
843
912
268
349
681
470
237
200
224
359
448
547
349
425
1391
182
165
193
Total
1834
874
960
282
412
711
428
211
196
228
408
526
581
324
403
1560
145
81
48
Every day
1333
660
673
223
339
522
250
134
140
159
334
422
453
224
234
1145
97
61
31
73%
76%
70%
79%
82%
73%
58%
63%
71%
70%
82%
80%
78%
69%
58%
73%
67%
75%
64%
b
f
ef
f
ghi
mn
mn
n
r
r
Several times a week
275
121
155
36
53
112
75
34
26
36
53
69
77
55
75
229
28
9
10
15%
14%
16%
13%
13%
16%
17%
16%
13%
16%
13%
13%
13%
17%
19%
15%
19%
11%
20%
kl
q
oq
At least once a week
117
41
76
13
11
44
50
23
17
14
11
20
26
23
47
97
11
6
3
6%
5%
8%
5%
3%
6%
12%
11%
9%
6%
3%
4%
5%
7%
12%
6%
8%
8%
7%
a
d
cde
j
j
j
k
klm
At least once a month
36
15
21
3
5
14
14
6
2
4
5
5
8
8
16
30
2
2
2
2%
2%
2%
1%
1%
2%
3%
3%
1%
2%
1%
1%
1%
3%
4%
2%
2%
3%
4%
d
kl
A few times a year
21
10
11
1
-
5
15
5
4
2
-
3
5
7
7
18
2
2
*
1%
1%
1%
*%
-%
1%
3%
2%
2%
1%
-%
1%
1%
2%
2%
1%
1%
2%
*%
cde
j
j
Less than once a year
3
3
1
-
-
1
2
*
-
2
-
-
*
1
2
2
1
-
-
*%
*%
*%
-%
-%
*%
1%
*%
-%
1%
-%
-%
*%
*%
*%
*%
1%
-%
-%
Never
31
14
17
-
1
11
19
3
5
9
2
6
6
5
14
25
4
1
1
2%
2%
2%
-%
*%
2%
5%
1%
2%
4%
*%
1%
1%
1%
3%
2%
3%
1%
2%
cd
cde
j
j
kl
TOTAL AT LEAST ONCE A WEEK
1726
823
903
272
402
677
374
190
184
209
398
511
556
302
356
1471
136
75
44
94%
94%
94%
97%
98%
95%
87%
90%
94%
92%
97%
97%
96%
93%
88%
94%
94%
93%
91%
f
f
f
ghi
mn
n
n
TOTAL EVER
1787
851
936
277
407
697
405
202
190
217
403
519
570
318
381
1521
141
79
46
97%
97%
98%
98%
99%
98%
95%
96%
97%
95%
99%
99%
98%
98%
94%
97%
97%
98%
95%
f
f
f
gi
n
n
n
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2143
1021
1122
331
436
810
566
291
245
281
422
542
662
429
510
1588
186
173
196
Effective Weighted Sample
1755
843
912
268
349
681
470
237
200
224
359
448
547
349
425
1391
182
165
193
Total
1834
874
960
282
412
711
428
211
196
228
408
526
581
324
403
1560
145
81
48
Don't know
16
9
7
5
4
3
3
7
1
1
4
1
5
1
9
14
-
1
1
1%
1%
1%
2%
1%
*%
1%
3%
1%
1%
1%
*%
1%
*%
2%
1%
-%
1%
3%
e
i
km
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2143
1833
310
1227
905
1245
702
Effective Weighted Sample
1755
1524
232
1018
774
1063
612
Total
1834
1609
225
1182
640
1149
636
Every day
1333
1181
152
908
415
868
434
73%
73%
67%
77%
65%
76%
68%
d
f
Several times a week
275
232
43
179
95
159
107
15%
14%
19%
15%
15%
14%
17%
At least once a week
117
103
15
54
63
66
48
6%
6%
6%
5%
10%
6%
8%
c
At least once a month
36
30
6
17
19
14
21
2%
2%
3%
1%
3%
1%
3%
c
e
A few times a year
21
18
3
4
17
14
7
1%
1%
1%
*%
3%
1%
1%
c
Less than once a year
3
3
-
2
1
*
3
*%
*%
-%
*%
*%
*%
*%
Never
31
26
5
11
20
20
10
2%
2%
2%
1%
3%
2%
2%
c
TOTAL AT LEAST ONCE A WEEK
1726
1516
209
1141
573
1093
589
94%
94%
93%
97%
90%
95%
93%
d
f
TOTAL EVER
1787
1568
219
1164
611
1121
620
97%
97%
97%
99%
95%
98%
97%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2143
1833
310
1227
905
1245
702
Effective Weighted Sample
1755
1524
232
1018
774
1063
612
Total
1834
1609
225
1182
640
1149
636
Don't know
16
15
1
6
9
8
7
1%
1%
1%
1%
1%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes
xx-xxxx-xxxx
825
822
254
386
641
366
200
176
206
377
480
524
289
354
1388
136
84
39
74%
77%
71%
87%
88%
83%
50%
53%
69%
83%
90%
85%
79%
70%
59%
74%
70%
76%
64%
b
f
ef
f
g
gh
ghi
lmn
mn
n
r
r
No
528
222
306
35
44
120
329
153
72
39
39
78
121
111
217
426
57
24
21
24%
21%
26%
12%
10%
15%
45%
41%
28%
16%
9%
14%
18%
27%
36%
23%
29%
22%
33%
a
d
cde
hij
ij
j
kl
klm
o
oq
Don't know
65
27
38
4
7
14
40
22
6
3
3
4
19
10
33
58
2
3
2
3%
3%
3%
1%
2%
2%
5%
6%
2%
1%
1%
1%
3%
2%
5%
3%
1%
2%
3%
cde
hij
k
k
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes
xx-xxxx-xxxx
1432
215
1075
563
1024
583
74%
74%
73%
86%
58%
76%
71%
d
f
No
528
454
75
162
363
293
215
24%
23%
25%
13%
37%
22%
26%
c
e
Don't know
65
61
4
16
49
39
24
3%
3%
1%
1%
5%
3%
3%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)
Base : Those aware that you can access broadband services on your PC or laptop using a mobile network
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1915
961
954
298
412
725
480
274
220
253
385
487
592
385
451
1398
175
181
161
Effective Weighted Sample
1567
791
776
244
327
611
396
224
181
202
328
404
492
311
375
1225
172
172
159
Total
xx-xxxx-xxxx
825
822
254
386
641
366
200
176
206
377
480
524
289
354
1388
136
84
39
While at home only
196
87
109
42
51
71
32
27
34
19
36
53
59
36
48
163
17
12
4
12%
11%
13%
17%
13%
11%
9%
13%
19%
9%
10%
11%
11%
12%
14%
12%
12%
15%
9%
ef
ij
Outside the home only
106
54
52
15
25
47
19
4
11
11
36
37
38
17
14
89
11
5
1
6%
7%
6%
6%
6%
7%
5%
2%
6%
5%
10%
8%
7%
6%
4%
6%
8%
6%
2%
g
g
g
n
n
r
r
Both at home and outside the home
225
116
110
44
69
82
30
19
19
27
60
84
84
30
27
195
16
10
4
14%
14%
13%
17%
18%
13%
8%
10%
11%
13%
16%
18%
16%
10%
8%
14%
12%
12%
11%
f
ef
f
g
mn
mn
TOTAL YES
527
256
271
101
145
199
81
49
64
57
132
174
181
83
89
448
43
27
9
32%
31%
33%
40%
38%
31%
22%
25%
36%
27%
35%
36%
35%
29%
25%
32%
32%
32%
22%
ef
ef
f
g
g
mn
n
r
r
r
No
1112
564
548
152
240
439
281
149
111
149
242
302
342
205
263
935
92
56
30
68%
68%
67%
60%
62%
68%
77%
74%
63%
73%
64%
63%
65%
71%
74%
67%
68%
66%
77%
c
cde
hj
j
k
kl
oq
Don't know
8
4
3
1
*
3
3
2
*
-
4
3
2
1
2
5
1
1
*
*%
*%
*%
*%
*%
1%
1%
1%
*%
-%
1%
1%
*%
*%
1%
*%
*%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)
Base : Those aware that you can access broadband services on your PC or laptop using a mobile network
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1915
1622
293
1110
796
1109
645
Effective Weighted Sample
1567
1349
219
922
679
943
558
Total
xx-xxxx-xxxx
1432
215
1075
563
1024
583
While at home only
196
170
26
128
67
109
83
12%
12%
12%
12%
12%
11%
14%
e
Outside the home only
106
91
14
78
28
71
34
6%
6%
7%
7%
5%
7%
6%
Both at home and outside the home
225
190
36
166
55
149
72
14%
13%
17%
15%
10%
15%
12%
d
TOTAL YES
527
451
76
371
150
329
189
32%
32%
35%
35%
27%
32%
32%
d
No
1112
975
137
701
408
690
392
68%
68%
64%
65%
73%
67%
67%
c
Don't know
8
5
2
3
4
5
2
*%
*%
1%
*%
1%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
While at home only
196
87
109
42
51
71
32
27
34
19
36
53
59
36
48
163
17
12
4
9%
8%
9%
14%
12%
9%
4%
7%
13%
7%
9%
9%
9%
9%
8%
9%
8%
11%
6%
ef
f
f
gi
r
Outside the home only
106
54
52
15
25
47
19
4
11
11
36
37
38
17
14
89
11
5
1
5%
5%
4%
5%
6%
6%
3%
1%
4%
4%
9%
7%
6%
4%
2%
5%
5%
4%
2%
f
f
f
g
g
ghi
n
n
r
r
Both at home and outside the home
225
116
110
44
69
82
30
19
19
27
60
84
84
30
27
195
16
10
4
10%
11%
9%
15%
16%
11%
4%
5%
8%
11%
14%
15%
13%
7%
4%
10%
8%
9%
7%
f
ef
f
g
gh
mn
mn
n
TOTAL YES
527
256
271
101
145
199
81
49
64
57
132
174
181
83
89
448
43
27
9
24%
24%
23%
34%
33%
26%
11%
13%
25%
23%
31%
31%
27%
20%
15%
24%
22%
24%
14%
ef
ef
f
g
g
gi
mn
mn
n
r
r
r
No
1706
814
892
192
291
572
650
324
189
192
283
385
482
326
513
1419
151
82
53
76%
76%
76%
65%
67%
74%
88%
86%
75%
77%
68%
68%
72%
80%
85%
76%
77%
75%
85%
cd
cde
hij
j
kl
klm
opq
Don't know
8
4
3
1
*
3
3
2
*
-
4
3
2
1
2
5
1
1
*
*%
*%
*%
*%
*%
*%
*%
1%
*%
-%
1%
1%
*%
*%
*%
*%
*%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
While at home only
196
170
26
128
67
109
83
9%
9%
9%
10%
7%
8%
10%
d
Outside the home only
106
91
14
78
28
71
34
5%
5%
5%
6%
3%
5%
4%
d
Both at home and outside the home
225
190
36
166
55
149
72
10%
10%
12%
13%
6%
11%
9%
d
TOTAL YES
527
451
76
371
150
329
189
24%
23%
26%
30%
15%
24%
23%
d
No
1706
1490
216
879
820
1022
631
76%
77%
73%
70%
84%
75%
77%
c
Don't know
8
5
2
3
4
5
2
*%
*%
1%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Ordinary phone line - dialup access
17
8
9
1
3
7
7
3
2
1
7
8
3
4
3
15
2
*
*
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
2%
1%
*%
1%
1%
1%
1%
1%
*%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a
Wi-Fi router,
1600
779
821
208
346
641
406
155
160
189
383
488
531
281
300
1371
123
64
43
89%
91%
87%
78%
87%
92%
93%
79%
84%
87%
95%
93%
92%
89%
79%
90%
88%
82%
91%
b
c
cd
cd
g
ghi
mn
n
n
q
q
Mobile Broadband from a mobile network
- connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer
314
150
165
56
83
121
55
37
38
39
76
121
98
40
56
276
20
15
3
18%
18%
18%
21%
21%
17%
12%
19%
20%
18%
19%
23%
17%
13%
15%
18%
15%
20%
6%
f
f
f
lmn
r
r
r
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
421
201
221
91
134
157
40
43
32
48
135
144
133
66
79
374
23
14
11
23%
24%
23%
34%
34%
23%
9%
22%
17%
22%
34%
27%
23%
21%
21%
24%
16%
19%
23%
ef
ef
f
ghi
mn
p
ISDN line - mid speed access, allows you
to make voice calls at the same time as
using the internet
2
2
*
-
1
1
*
*
*
-
1
-
2
*
-
2
-
*
*
*%
*%
*%
-%
*%
*%
*%
*%
*%
-%
*%
-%
*%
*%
-%
*%
-%
*%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
TOTAL NARROWBAND
20
10
10
1
4
7
7
3
2
1
8
8
4
4
3
17
2
1
*
1%
1%
1%
*%
1%
1%
2%
2%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1767
843
924
261
395
685
427
191
187
217
396
519
571
308
369
1509
136
76
46
98%
99%
98%
98%
100%
98%
98%
98%
98%
99%
98%
99%
99%
97%
98%
99%
97%
98%
99%
f
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1713
828
885
240
377
675
421
179
184
206
390
510
563
300
340
1458
136
75
44
95%
97%
94%
90%
95%
97%
96%
92%
97%
94%
97%
97%
98%
95%
90%
95%
97%
97%
94%
b
c
c
c
g
g
n
mn
n
MOBILE BROADBAND ONLY
112
48
64
32
31
34
15
24
24
17
7
21
32
19
40
87
13
11
1
6%
6%
7%
12%
8%
5%
3%
12%
13%
8%
2%
4%
6%
6%
11%
6%
10%
14%
3%
ef
f
j
j
j
klm
or
or
Other
5
2
3
-
2
2
1
-
2
-
1
-
-
3
2
5
-
-
-
*%
*%
*%
-%
1%
*%
*%
-%
1%
-%
*%
-%
-%
1%
1%
*%
-%
-%
-%
kl
Don't know
15
7
8
4
-
5
6
1
-
-
4
3
3
3
4
11
2
1
*
1%
1%
1%
2%
-%
1%
1%
1%
-%
-%
1%
1%
1%
1%
1%
1%
2%
1%
1%
d
d
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Ordinary phone line - dialup access
17
12
5
12
5
13
4
1%
1%
2%
1%
1%
1%
1%
a
Fixed Broadband ADSL through a phone line or cable
service - perhaps using a Wi-Fi router,
1600
1398
202
1050
539
1032
526
89%
89%
92%
91%
86%
91%
85%
d
f
Mobile Broadband from a mobile network - connecting
via a USB stick or dongle, or built in connectivity in a
laptop or netbook or tablet computer
314
268
46
213
99
200
111
18%
17%
21%
18%
16%
18%
18%
Access to the internet using a mobile phone or
smartphone - through a Wi-Fi network or your phone's
mobile network
421
360
61
317
100
268
143
23%
23%
28%
27%
16%
24%
23%
d
ISDN line - mid speed access, allows you to make voice
calls at the same time as using the internet
2
2
*
2
*
1
1
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
TOTAL NARROWBAND
20
14
6
14
6
14
5
1%
1%
3%
1%
1%
1%
1%
a
TOTAL BROADBAND (INC. USING MOBILE PHONE)
1767
1551
217
1144
611
1118
603
98%
99%
98%
99%
98%
99%
98%
TOTAL BROADBAND (EXC. USING MOBILE PHONE)
1713
1503
210
1118
583
1090
579
95%
95%
95%
96%
93%
96%
94%
d
f
MOBILE BROADBAND ONLY
112
105
8
68
44
58
53
6%
7%
3%
6%
7%
5%
9%
e
Other
5
3
2
3
2
3
2
*%
*%
1%
*%
*%
*%
*%
Don't know
15
14
1
9
6
4
10
1%
1%
*%
1%
1%
*%
2%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Ordinary phone line - dialup access
17
8
9
1
3
7
7
3
2
1
7
8
3
4
3
15
2
*
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
2%
1%
*%
1%
1%
1%
1%
*%
*%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a
Wi-Fi router,
1600
779
821
208
346
641
406
155
160
189
383
488
531
281
300
1371
123
64
43
71%
73%
70%
71%
79%
83%
55%
41%
63%
76%
92%
87%
80%
68%
50%
73%
63%
58%
69%
f
cf
cf
g
gh
ghi
lmn
mn
n
pq
q
Mobile Broadband from a mobile network
- connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer
314
150
165
56
83
121
55
37
38
39
76
121
98
40
56
276
20
15
3
14%
14%
14%
19%
19%
16%
7%
10%
15%
16%
18%
21%
15%
10%
9%
15%
10%
14%
5%
f
f
f
g
g
g
lmn
mn
r
r
r
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
421
201
221
91
134
157
40
43
32
48
135
144
133
66
79
374
23
14
11
19%
19%
19%
31%
31%
20%
5%
12%
13%
19%
32%
26%
20%
16%
13%
20%
12%
13%
17%
ef
ef
f
gh
ghi
lmn
n
pq
ISDN line - mid speed access, allows you
to make voice calls at the same time as
using the internet
2
2
*
-
1
1
*
*
*
-
1
-
2
*
-
2
-
*
*
*%
*%
*%
-%
*%
*%
*%
*%
*%
-%
*%
-%
*%
*%
-%
*%
-%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
TOTAL NARROWBAND
20
10
10
1
4
7
7
3
2
1
8
8
4
4
3
17
2
1
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1767
843
924
261
395
685
427
191
187
217
396
519
571
308
369
1509
136
76
46
79%
79%
79%
89%
90%
88%
58%
51%
74%
87%
95%
92%
86%
75%
61%
81%
70%
69%
75%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1713
828
885
240
377
675
421
179
184
206
390
510
563
300
340
1458
136
75
44
76%
77%
76%
82%
86%
87%
57%
48%
73%
83%
93%
91%
85%
73%
56%
78%
70%
68%
71%
f
f
cf
g
gh
ghi
lmn
mn
n
pqr
MOBILE BROADBAND ONLY
112
48
64
32
31
34
15
24
24
17
7
21
32
19
40
87
13
11
1
5%
5%
5%
11%
7%
4%
2%
6%
10%
7%
2%
4%
5%
5%
7%
5%
7%
10%
2%
ef
f
f
j
j
j
k
r
r
or
Other
5
2
3
-
2
2
1
-
2
-
1
-
-
3
2
5
-
-
-
*%
*%
*%
-%
*%
*%
*%
-%
1%
-%
*%
-%
-%
1%
*%
*%
-%
-%
-%
l
Don't know
453
223
230
31
41
84
296
178
62
29
19
40
90
96
226
346
57
33
16
20%
21%
20%
11%
9%
11%
40%
47%
25%
12%
5%
7%
14%
24%
37%
19%
29%
30%
25%
cde
hij
ij
j
k
kl
klm
o
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Ordinary phone line - dialup access
17
12
5
12
5
13
4
1%
1%
2%
1%
1%
1%
*%
a
Fixed Broadband ADSL through a phone line or cable
service - perhaps using a Wi-Fi router,
1600
1398
202
1050
539
1032
526
71%
72%
69%
84%
55%
76%
64%
d
f
Mobile Broadband from a mobile network - connecting
via a USB stick or dongle, or built in connectivity in a
laptop or netbook or tablet computer
314
268
46
213
99
200
111
14%
14%
16%
17%
10%
15%
14%
d
Access to the internet using a mobile phone or
smartphone - through a Wi-Fi network or your phone's
mobile network
421
360
61
317
100
268
143
19%
19%
21%
25%
10%
20%
17%
d
ISDN line - mid speed access, allows you to make voice
calls at the same time as using the internet
2
2
*
2
*
1
1
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
TOTAL NARROWBAND
20
14
6
14
6
14
5
1%
1%
2%
1%
1%
1%
1%
a
TOTAL BROADBAND (INC. USING MOBILE PHONE)
1767
1551
217
1144
611
1118
603
79%
80%
74%
91%
63%
82%
73%
b
d
f
TOTAL BROADBAND (EXC. USING MOBILE PHONE)
1713
1503
210
1118
583
1090
579
76%
77%
71%
89%
60%
80%
70%
b
d
f
MOBILE BROADBAND ONLY
112
105
8
68
44
58
53
5%
5%
3%
5%
5%
4%
6%
b
e
Other
5
3
2
3
2
3
2
*%
*%
1%
*%
*%
*%
*%
Don't know
453
379
74
101
351
225
212
20%
19%
25%
8%
36%
17%
26%
a
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Ordinary phone line - dialup access
15
6
8
1
3
4
7
3
1
1
6
6
3
3
3
12
2
*
*
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
2%
1%
*%
1%
1%
1%
1%
1%
*%
Fixed Broadband ADSL through a phone
line or cable service - perhaps using a
Wi-Fi router,
1525
737
788
184
321
624
395
151
155
186
367
458
502
272
293
1302
120
62
41
85%
86%
84%
69%
81%
90%
90%
78%
82%
85%
91%
87%
87%
86%
78%
85%
85%
80%
88%
c
cd
cd
g
ghi
n
n
n
q
Mobile Broadband from a mobile network
- connecting via a USB stick or dongle, or
built in connectivity in a laptop or netbook
or tablet computer
119
52
66
33
31
36
19
23
24
16
9
24
37
18
40
95
12
10
1
7%
6%
7%
12%
8%
5%
4%
12%
13%
7%
2%
5%
6%
6%
11%
6%
9%
14%
3%
ef
f
j
j
j
klm
r
or
Access to the internet using a mobile
phone or smartphone - through a Wi-Fi
network or your phone's mobile network
118
51
67
44
40
25
10
17
8
15
17
33
31
19
36
107
5
3
3
7%
6%
7%
16%
10%
4%
2%
9%
4%
7%
4%
6%
5%
6%
9%
7%
3%
4%
7%
def
ef
j
l
ISDN line - mid speed access, allows you
to make voice calls at the same time as
using the internet
1
1
*
-
1
-
*
-
*
-
-
-
1
*
-
1
-
*
-
*%
*%
*%
-%
*%
-%
*%
-%
*%
-%
-%
-%
*%
*%
-%
*%
-%
*%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
TOTAL NARROWBAND
16
7
9
1
4
4
7
3
1
1
6
6
3
4
3
13
2
1
*
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
*%
TOTAL BROADBAND
xx-xxxx-xxxx
789
855
217
353
660
414
174
179
202
376
483
539
289
334
1397
132
73
43
92%
92%
91%
82%
89%
95%
95%
89%
94%
93%
93%
92%
93%
91%
88%
91%
94%
94%
91%
c
cd
cd
n
Other
3
1
2
-
-
2
1
-
2
-
1
-
-
1
1
3
-
-
-
*%
*%
*%
-%
-%
*%
*%
-%
1%
-%
*%
-%
-%
*%
*%
*%
-%
-%
-%
Don't know
15
7
8
4
-
5
6
1
-
-
4
3
3
3
4
11
2
1
*
1%
1%
1%
2%
-%
1%
1%
1%
-%
-%
1%
1%
1%
1%
1%
1%
2%
1%
1%
d
d
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Ordinary phone line - dialup access
15
10
4
9
5
12
3
1%
1%
2%
1%
1%
1%
*%
a
Fixed Broadband ADSL through a phone line or cable
service - perhaps using a Wi-Fi router,
1525
1342
183
997
519
982
502
85%
85%
83%
86%
83%
87%
81%
f
Mobile Broadband from a mobile network - connecting
via a USB stick or dongle, or built in connectivity in a
laptop or netbook or tablet computer
119
109
10
72
47
62
56
7%
7%
4%
6%
7%
5%
9%
e
Access to the internet using a mobile phone or
smartphone - through a Wi-Fi network or your phone's
mobile network
118
97
22
71
45
70
45
7%
6%
10%
6%
7%
6%
7%
a
ISDN line - mid speed access, allows you to make voice
calls at the same time as using the internet
1
1
-
1
*
-
1
*%
*%
-%
*%
*%
-%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
TOTAL NARROWBAND
16
11
4
10
6
12
4
1%
1%
2%
1%
1%
1%
1%
TOTAL BROADBAND
xx-xxxx-xxxx
1451
193
1069
566
1044
558
92%
92%
88%
92%
91%
92%
90%
b
Other
3
2
1
1
2
3
-
*%
*%
*%
*%
*%
*%
-%
Don't know
15
14
1
9
6
4
10
1%
1%
*%
1%
1%
*%
2%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
336
159
177
63
81
130
62
45
44
41
73
112
103
52
69
266
26
32
12
Effective Weighted Sample
281
135
146
52
66
114
51
37
38
34
62
94
91
41
60
233
26
30
12
Total
314
150
165
56
83
121
55
37
38
39
76
121
98
40
56
276
20
15
3
Yes
258
125
133
**
**
95
**
**
**
**
**
98
90
**
**
225
**
**
**
82%
84%
81%
**
**
79%
**
**
**
**
**
82%
91%
**
**
82%
**
**
**
No
49
21
27
**
**
23
**
**
**
**
**
20
8
**
**
44
**
**
**
15%
14%
17%
**
**
19%
**
**
**
**
**
17%
8%
**
**
16%
**
**
**
Don't know
8
3
5
**
**
2
**
**
**
**
**
2
1
**
**
7
**
**
**
2%
2%
3%
**
**
2%
**
**
**
**
**
2%
1%
**
**
3%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 59
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
336
287
49
205
128
207
117
Effective Weighted Sample
281
245
37
173
112
174
103
Total
314
268
46
213
99
200
111
Yes
258
217
**
187
68
162
94
82%
81%
**
88%
69%
81%
85%
d
No
49
43
**
24
24
35
12
15%
16%
**
11%
25%
18%
11%
c
Don't know
8
8
**
1
6
3
5
2%
3%
**
1%
6%
2%
4%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes
258
125
133
49
74
95
40
30
33
27
66
98
90
28
42
225
18
12
2
12%
12%
11%
17%
17%
12%
5%
8%
13%
11%
16%
18%
13%
7%
7%
12%
9%
11%
4%
f
ef
f
g
g
mn
mn
r
r
r
No
49
21
27
4
9
23
13
3
4
12
8
20
8
11
9
44
2
2
1
2%
2%
2%
1%
2%
3%
2%
1%
2%
5%
2%
4%
1%
3%
2%
2%
1%
2%
1%
gh
ln
Don't know
8
3
5
3
*
2
2
4
1
-
1
2
1
1
4
7
-
1
-
*%
*%
*%
1%
*%
*%
*%
1%
1%
-%
*%
*%
*%
*%
1%
*%
-%
1%
-%
DO NOT HAVE MOBILE BROADBAND
CONNECTION IN HOUSEHOLD
1926
924
1001
237
354
655
680
338
215
209
343
441
566
370
548
1597
175
95
59
86%
86%
86%
81%
81%
84%
93%
90%
85%
84%
82%
79%
85%
90%
91%
85%
90%
86%
95%
cde
hij
k
kl
kl
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes
258
217
41
187
68
162
94
12%
11%
14%
15%
7%
12%
11%
d
No
49
43
6
24
24
35
12
2%
2%
2%
2%
2%
3%
2%
Don't know
8
8
-
1
6
3
5
*%
*%
-%
*%
1%
*%
1%
c
DO NOT HAVE MOBILE BROADBAND CONNECTION
IN HOUSEHOLD
1926
1678
247
1040
876
1156
710
86%
86%
84%
83%
90%
85%
86%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
269
128
141
54
70
101
44
36
37
29
62
89
93
36
51
211
23
26
9
Effective Weighted Sample
225
110
115
45
57
88
36
30
32
24
53
75
82
28
44
185
23
25
9
Total
258
125
133
49
74
95
40
30
33
27
66
98
90
28
42
225
18
12
2
I always use in the home
80
29
51
**
**
27
**
**
**
**
**
**
**
**
**
65
**
**
**
31%
23%
38%
**
**
28%
**
**
**
**
**
**
**
**
**
29%
**
**
**
a
I mainly use in the home
34
18
16
**
**
9
**
**
**
**
**
**
**
**
**
29
**
**
**
13%
15%
12%
**
**
10%
**
**
**
**
**
**
**
**
**
13%
**
**
**
I use equally in the home and outside the
home
96
53
43
**
**
35
**
**
**
**
**
**
**
**
**
86
**
**
**
37%
42%
33%
**
**
37%
**
**
**
**
**
**
**
**
**
38%
**
**
**
I mainly use outside the home
32
18
15
**
**
17
**
**
**
**
**
**
**
**
**
31
**
**
**
12%
14%
11%
**
**
17%
**
**
**
**
**
**
**
**
**
14%
**
**
**
I always use outside the home
14
7
7
**
**
6
**
**
**
**
**
**
**
**
**
13
**
**
**
6%
6%
5%
**
**
6%
**
**
**
**
**
**
**
**
**
6%
**
**
**
ALWAYS/ MAINLY USE IN THE HOME
114
48
67
**
**
36
**
**
**
**
**
**
**
**
**
93
**
**
**
44%
38%
50%
**
**
38%
**
**
**
**
**
**
**
**
**
41%
**
**
**
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
46
25
22
**
**
23
**
**
**
**
**
**
**
**
**
44
**
**
**
18%
20%
16%
**
**
24%
**
**
**
**
**
**
**
**
**
20%
**
**
**
EVER USE OUTSIDE THE HOME
177
96
81
**
**
67
**
**
**
**
**
**
**
**
**
160
**
**
**
68%
77%
61%
**
**
71%
**
**
**
**
**
**
**
**
**
71%
**
**
**
b
Don't know
1
-
1
**
**
1
**
**
**
**
**
**
**
**
**
1
**
**
**
*%
-%
1%
**
**
1%
**
**
**
**
**
**
**
**
**
*%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 61
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
269
227
42
177
89
165
95
Effective Weighted Sample
225
195
31
150
77
138
84
Total
258
217
41
187
68
162
94
I always use in the home
80
69
**
54
**
41
**
31%
32%
**
29%
**
26%
**
I mainly use in the home
34
27
**
26
**
23
**
13%
13%
**
14%
**
14%
**
I use equally in the home and outside the home
96
79
**
69
**
71
**
37%
36%
**
37%
**
44%
**
I mainly use outside the home
32
29
**
26
**
16
**
12%
13%
**
14%
**
10%
**
I always use outside the home
14
13
**
11
**
8
**
6%
6%
**
6%
**
5%
**
ALWAYS/ MAINLY USE IN THE HOME
114
96
**
80
**
65
**
44%
44%
**
43%
**
40%
**
ALWAYS/ MAINLY USE OUTSIDE THE HOME
46
42
**
37
**
25
**
18%
19%
**
20%
**
15%
**
EVER USE OUTSIDE THE HOME
177
148
**
132
**
119
**
68%
68%
**
70%
**
74%
**
Don't know
1
-
**
1
**
1
**
*%
-%
**
1%
**
1%
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
173
92
81
32
42
68
31
19
21
17
48
71
64
16
22
143
12
14
4
Effective Weighted Sample
146
79
67
27
35
60
26
17
18
14
41
60
56
12
19
126
12
13
4
Total
177
96
81
30
48
67
31
16
21
17
54
82
65
12
18
160
9
7
1
When travelling (e.g. on a train or in a
car)
121
**
**
**
**
**
**
**
**
**
**
**
**
**
**
111
**
**
**
68%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
70%
**
**
**
Outdoors
98
**
**
**
**
**
**
**
**
**
**
**
**
**
**
89
**
**
**
55%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
56%
**
**
**
Indoor public spaces (e.g.
pub/restaurant/ theatre/ shopping centre)
96
**
**
**
**
**
**
**
**
**
**
**
**
**
**
86
**
**
**
54%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
54%
**
**
**
At your work place
55
**
**
**
**
**
**
**
**
**
**
**
**
**
**
48
**
**
**
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
30%
**
**
**
Other
9
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
Don't know
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
173
148
25
117
53
115
54
Effective Weighted Sample
146
128
19
101
46
97
48
Total
177
148
28
132
42
119
57
When travelling (e.g. on a train or in a car)
121
101
**
93
**
87
**
68%
68%
**
70%
**
73%
**
Outdoors
98
81
**
70
**
64
**
55%
55%
**
53%
**
53%
**
Indoor public spaces (e.g. pub/restaurant/ theatre/
shopping centre)
96
79
**
68
**
60
**
54%
53%
**
51%
**
50%
**
At your work place
55
51
**
52
**
39
**
31%
34%
**
39%
**
32%
**
Other
9
9
**
5
**
4
**
5%
6%
**
4%
**
3%
**
Don't know
4
*
**
4
**
4
**
2%
*%
**
3%
**
3%
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
796
844
229
326
664
421
144
161
218
381
448
532
340
320
1234
133
116
157
Effective Weighted Sample
1342
654
688
188
261
556
347
116
133
172
323
371
441
279
264
1082
130
111
155
Total
1432
690
742
201
316
592
323
104
132
171
369
445
474
259
254
1235
103
55
39
1
109
40
69
10
23
35
41
24
20
14
11
22
39
14
33
93
6
4
6
8%
6%
9%
5%
7%
6%
13%
23%
15%
8%
3%
5%
8%
6%
13%
8%
5%
7%
16%
a
cde
ij
j
j
klm
opq
2
817
394
423
59
216
334
209
46
70
114
238
263
281
145
128
693
70
32
22
57%
57%
57%
29%
68%
56%
65%
44%
53%
67%
64%
59%
59%
56%
50%
56%
67%
58%
57%
ce
c
ce
gh
gh
n
n
o
3
282
138
144
78
34
125
45
20
18
24
72
95
75
64
48
250
16
11
6
20%
20%
19%
39%
11%
21%
14%
20%
14%
14%
20%
21%
16%
25%
19%
20%
15%
20%
15%
def
df
l
l
4
155
82
72
40
26
69
19
5
16
13
36
47
57
24
27
137
9
5
3
11%
12%
10%
20%
8%
12%
6%
5%
12%
7%
10%
11%
12%
9%
10%
11%
9%
9%
8%
def
f
g
5 or more
58
30
28
13
11
26
8
7
8
4
11
18
19
9
12
52
3
1
1
4%
4%
4%
7%
3%
4%
3%
7%
6%
2%
3%
4%
4%
4%
5%
4%
3%
2%
4%
f
Don't know
11
5
7
1
7
3
1
2
-
2
1
-
2
3
6
9
-
2
-
1%
1%
1%
*%
2%
*%
*%
2%
-%
1%
*%
-%
1%
1%
2%
1%
-%
4%
-%
e
k
kl
opr
Mean number of people
2.4
2.5
2.4
2.9
2.3
2.5
2.2
2.2
2.4
2.3
2.4
2.5
2.4
2.5
2.3
2.4
2.4
2.3
2.3
b
def
df
gi
n
r
Standard deviation
1.03
1.03
1.04
1.11
1.02
1.02
.89
1.27
1.15
.88
.88
.96
1.06
.99
1.14
1.04
.95
.94
.99
Standard error
.03
.04
.04
.07
.06
.04
.04
.11
.09
.06
.05
.05
.05
.05
.06
.03
.08
.09
.08
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
xx-xxxx-xxxx
1397
243
980
651
984
499
Effective Weighted Sample
1342
1162
180
815
555
842
437
Total
1432
1251
181
959
463
925
467
1
109
92
17
51
57
66
36
8%
7%
9%
5%
12%
7%
8%
c
2
817
713
104
571
240
547
248
57%
57%
58%
60%
52%
59%
53%
d
f
3
282
249
33
179
101
176
100
20%
20%
18%
19%
22%
19%
21%
4
155
137
18
110
43
101
50
11%
11%
10%
11%
9%
11%
11%
5 or more
58
50
8
39
19
27
29
4%
4%
4%
4%
4%
3%
6%
e
Don't know
11
10
1
9
3
7
4
1%
1%
*%
1%
1%
1%
1%
Mean number of people
2.4
2.4
2.4
2.5
2.4
2.4
2.5
e
Standard deviation
1.03
1.03
1.04
1.01
1.08
.95
1.17
Standard error
.03
.03
.07
.03
.04
.03
.05
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
k
~l
~m
~n
o
~p
~q
~r
Unweighted total
297
138
159
57
74
116
50
33
35
36
68
100
88
49
60
237
20
29
11
Effective Weighted Sample
249
117
132
47
60
102
41
27
30
30
58
85
77
39
52
208
20
28
11
Total
277
130
147
51
75
107
45
26
31
33
72
108
83
38
49
245
16
14
3
1
78
40
38
**
**
24
**
**
**
**
**
28
**
**
**
71
**
**
**
28%
31%
26%
**
**
23%
**
**
**
**
**
26%
**
**
**
29%
**
**
**
2
135
55
80
**
**
54
**
**
**
**
**
54
**
**
**
119
**
**
**
49%
43%
54%
**
**
51%
**
**
**
**
**
50%
**
**
**
49%
**
**
**
3
31
14
17
**
**
11
**
**
**
**
**
17
**
**
**
27
**
**
**
11%
11%
11%
**
**
10%
**
**
**
**
**
15%
**
**
**
11%
**
**
**
4
18
11
7
**
**
11
**
**
**
**
**
6
**
**
**
15
**
**
**
7%
9%
5%
**
**
11%
**
**
**
**
**
6%
**
**
**
6%
**
**
**
5 or more
6
5
1
**
**
2
**
**
**
**
**
2
**
**
**
5
**
**
**
2%
4%
1%
**
**
2%
**
**
**
**
**
2%
**
**
**
2%
**
**
**
Don't know
9
4
5
**
**
4
**
**
**
**
**
1
**
**
**
7
**
**
**
3%
3%
3%
**
**
4%
**
**
**
**
**
1%
**
**
**
3%
**
**
**
Mean number of people
2.0
2.0
1.9
**
**
2.1
**
**
**
**
**
2.1
**
**
**
2.0
**
**
**
Standard deviation
1.04
1.19
.89
**
**
1.06
**
**
**
**
**
.96
**
**
**
1.04
**
**
**
Standard error
.06
.10
.07
**
**
.10
**
**
**
**
**
.10
**
**
**
.07
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 64
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
~f
Unweighted total
297
254
43
181
114
189
97
Effective Weighted Sample
249
217
32
152
99
160
85
Total
277
236
41
186
89
183
92
1
78
70
**
53
25
48
**
28%
30%
**
29%
28%
26%
**
2
135
116
**
96
37
93
**
49%
49%
**
52%
41%
51%
**
3
31
22
**
16
15
22
**
11%
9%
**
9%
16%
12%
**
4
18
15
**
13
5
13
**
7%
6%
**
7%
6%
7%
**
5 or more
6
5
**
4
2
2
**
2%
2%
**
2%
2%
1%
**
Don't know
9
8
**
3
6
5
**
3%
4%
**
2%
6%
3%
**
Mean number of people
2.0
1.9
**
2.0
2.0
2.0
**
Standard deviation
1.04
1.04
**
.96
1.21
.95
**
Standard error
.06
.07
**
.07
.11
.07
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
General surfing/ browsing the internet
1558
746
811
229
349
621
359
149
154
190
373
483
507
272
295
1320
127
72
38
87%
87%
86%
86%
88%
89%
82%
76%
81%
87%
92%
92%
88%
86%
78%
86%
91%
93%
82%
f
f
g
ghi
lmn
n
n
r
or
Sending and receiving e-mail
1554
743
812
212
356
620
366
155
164
186
379
487
528
264
275
1327
125
67
36
87%
87%
86%
80%
90%
89%
84%
79%
86%
85%
94%
93%
92%
84%
73%
87%
89%
86%
76%
cf
cf
ghi
mn
mn
n
r
r
r
Purchasing goods/services/ tickets etc.
1247
592
655
163
294
511
279
104
129
157
337
402
416
217
212
1064
100
48
35
69%
69%
70%
61%
74%
73%
64%
53%
68%
72%
83%
77%
72%
69%
56%
69%
72%
63%
74%
cf
cf
g
g
ghi
mn
n
n
q
Banking
1143
540
603
136
290
484
233
98
108
140
334
399
393
187
165
980
89
49
27
64%
63%
64%
51%
73%
70%
53%
50%
57%
64%
83%
76%
68%
59%
44%
64%
64%
63%
57%
cf
cf
g
ghi
lmn
mn
n
Using social networking sites (such as
MySpace, Facebook or Bebo)
1104
497
607
218
298
437
152
120
122
122
267
305
360
189
249
938
89
48
29
62%
58%
65%
82%
75%
63%
35%
61%
64%
56%
66%
58%
62%
60%
66%
61%
64%
61%
63%
a
ef
ef
f
i
k
Finding/ downloading information for
personal reasons e.g. information, news,
weather
1058
518
539
119
228
464
246
82
104
122
311
393
354
162
148
921
80
31
26
59%
61%
57%
45%
58%
67%
56%
42%
55%
56%
77%
75%
61%
51%
39%
60%
57%
40%
55%
c
cdf
c
g
g
ghi
lmn
mn
n
q
q
q
Finding/ downloading information for
work/ business
813
426
387
98
183
391
140
46
67
81
283
331
282
119
81
710
53
33
16
45%
50%
41%
37%
46%
56%
32%
24%
35%
37%
70%
63%
49%
38%
21%
46%
38%
43%
35%
b
cf
cdf
g
g
ghi
lmn
mn
n
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
769
389
380
145
211
320
92
64
79
79
209
245
255
121
147
658
64
28
19
43%
45%
40%
54%
53%
46%
21%
33%
41%
36%
52%
47%
44%
38%
39%
43%
46%
36%
40%
b
ef
ef
f
ghi
mn
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
704
359
345
52
170
324
158
51
74
84
235
296
235
99
74
634
39
17
15
39%
42%
37%
20%
43%
47%
36%
26%
39%
38%
58%
56%
41%
31%
20%
41%
28%
22%
32%
b
c
cf
c
g
g
ghi
lmn
mn
n
pqr
q
Downloading music files, movies or video
clips
691
347
344
136
176
270
109
59
61
75
210
236
242
102
111
603
42
26
20
38%
41%
37%
51%
44%
39%
25%
30%
32%
34%
52%
45%
42%
32%
29%
39%
30%
34%
42%
ef
f
f
ghi
mn
mn
p
p
Playing games online/ interactively
682
346
336
150
167
267
98
75
68
86
173
183
228
118
153
595
44
25
18
38%
40%
36%
56%
42%
38%
22%
39%
36%
40%
43%
35%
39%
37%
41%
39%
31%
33%
39%
b
def
f
f
To find information on health related
issues e.g. NHS Direct/ NHS 24
668
314
354
68
148
291
161
53
60
82
204
255
232
99
82
599
32
22
15
37%
37%
38%
25%
37%
42%
37%
27%
32%
37%
51%
49%
40%
31%
22%
39%
23%
28%
32%
c
c
c
g
ghi
lmn
mn
n
pqr
Finding/ downloading information for
school/ college/ university/ homework
630
279
351
132
121
308
70
55
67
63
185
211
223
95
101
546
41
29
14
35%
33%
37%
50%
31%
44%
16%
28%
35%
29%
46%
40%
39%
30%
27%
36%
29%
38%
30%
a
df
f
df
ghi
mn
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Watching catch-up TV (such as BBC
iPlayer, Sky Player, ITV Player)
627
313
314
113
150
250
115
54
56
75
173
232
230
80
85
553
39
17
18
35%
37%
33%
42%
38%
36%
26%
28%
29%
34%
43%
44%
40%
25%
22%
36%
28%
22%
38%
f
f
f
ghi
mn
mn
pq
pq
Communicating via instant messaging,
SMS messaging, chat rooms, voice calls
582
270
312
128
150
238
66
60
56
72
169
183
203
86
110
499
52
19
11
32%
32%
33%
48%
38%
34%
15%
30%
29%
33%
42%
35%
35%
27%
29%
33%
37%
25%
24%
def
f
f
ghi
m
mn
qr
qr
Watching live TV programmes
486
253
234
96
130
188
72
44
44
55
150
174
171
65
76
430
28
13
15
27%
30%
25%
36%
33%
27%
16%
23%
23%
25%
37%
33%
30%
21%
20%
28%
20%
16%
32%
b
ef
f
f
ghi
mn
mn
pq
pq
Using Twitter (browsing/ reading site)
347
170
177
85
95
135
32
21
28
42
108
126
122
47
52
296
30
13
8
19%
20%
19%
32%
24%
19%
7%
11%
15%
19%
27%
24%
21%
15%
14%
19%
22%
16%
17%
def
f
f
g
ghi
mn
mn
Watch news programmes
336
200
136
51
89
128
69
29
35
36
99
138
119
48
31
297
22
10
8
19%
23%
14%
19%
22%
18%
16%
15%
19%
17%
24%
26%
21%
15%
8%
19%
16%
13%
16%
b
f
gi
lmn
mn
n
q
Listening to radio
336
184
151
62
94
129
50
27
27
51
109
132
113
50
41
300
17
9
10
19%
22%
16%
23%
24%
19%
12%
14%
14%
23%
27%
25%
20%
16%
11%
20%
12%
12%
21%
b
f
f
f
gh
gh
lmn
n
pq
pq
Uploading/ adding content to the internet
311
163
148
66
74
130
41
24
30
37
98
106
120
42
43
268
28
9
6
17%
19%
16%
25%
19%
19%
9%
12%
16%
17%
24%
20%
21%
13%
11%
18%
20%
12%
12%
ef
f
f
ghi
mn
mn
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Real time gambling/ trading/ auctions
301
165
136
46
84
137
35
20
35
33
87
82
120
49
49
264
25
6
5
17%
19%
14%
17%
21%
20%
8%
10%
18%
15%
21%
16%
21%
16%
13%
17%
18%
8%
10%
b
f
f
f
g
g
kmn
qr
qr
Downloading films (Video on Demand)
221
123
98
62
61
72
26
19
17
23
65
87
73
28
34
199
9
6
7
12%
14%
10%
23%
15%
10%
6%
10%
9%
11%
16%
17%
13%
9%
9%
13%
6%
7%
16%
b
def
ef
f
gh
mn
pq
pq
Using Twitter (account holder, posting on
site)
191
94
97
50
58
71
12
10
16
19
64
70
74
27
20
162
22
3
4
11%
11%
10%
19%
15%
10%
3%
5%
8%
9%
16%
13%
13%
9%
5%
11%
16%
4%
8%
ef
ef
f
ghi
mn
mn
q
oqr
Streamed audio services (free)
171
116
54
40
51
66
14
15
14
17
53
62
70
19
19
157
8
3
3
10%
14%
6%
15%
13%
10%
3%
8%
7%
8%
13%
12%
12%
6%
5%
10%
6%
4%
6%
b
ef
f
f
gh
mn
mn
q
Streamed audio services (subscription)
55
36
19
11
17
20
7
3
6
3
20
27
19
5
4
51
2
1
1
3%
4%
2%
4%
4%
3%
2%
1%
3%
1%
5%
5%
3%
1%
1%
3%
1%
2%
3%
b
f
f
gi
mn
n
Other
32
16
16
2
7
6
17
4
6
1
7
10
9
3
10
26
4
1
1
2%
2%
2%
1%
2%
1%
4%
2%
3%
1%
2%
2%
2%
1%
3%
2%
3%
2%
2%
ce
USE SOCIAL NETWORKING SITES
1144
517
627
228
306
452
158
122
127
130
280
324
370
197
253
973
91
50
30
64%
60%
67%
86%
77%
65%
36%
62%
67%
60%
69%
62%
64%
62%
67%
64%
65%
65%
65%
a
def
ef
f
i
TV/ VIDEO VIEWING
988
483
505
176
243
393
176
94
96
112
266
330
347
148
162
863
64
34
26
55%
57%
54%
66%
61%
57%
40%
48%
51%
51%
66%
63%
60%
47%
43%
56%
46%
44%
57%
ef
f
f
ghi
mn
mn
pq
pq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
USE TWITTER
360
178
182
87
102
139
33
21
32
43
112
132
123
52
53
308
32
13
8
20%
21%
19%
33%
26%
20%
7%
11%
17%
20%
28%
25%
21%
16%
14%
20%
23%
16%
18%
ef
ef
f
g
ghi
mn
n
STREAMED AUDIO SERVICES
179
119
60
40
55
70
14
15
15
17
57
68
70
20
20
164
8
3
3
10%
14%
6%
15%
14%
10%
3%
8%
8%
8%
14%
13%
12%
6%
5%
11%
6%
4%
7%
b
ef
f
f
ghi
mn
mn
pq
None of these
19
8
11
-
3
3
13
3
2
1
3
4
6
5
5
17
-
1
2
1%
1%
1%
-%
1%
*%
3%
2%
1%
1%
1%
1%
1%
2%
1%
1%
-%
1%
4%
cde
op
Don't know
14
8
6
2
2
4
6
3
2
1
2
3
-
2
9
11
2
*
*
1%
1%
1%
1%
*%
1%
1%
2%
1%
*%
*%
1%
-%
1%
2%
1%
2%
1%
1%
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
General surfing/ browsing the internet
1558
1361
196
1022
524
1004
515
87%
86%
89%
88%
84%
89%
84%
d
f
Sending and receiving e-mail
1554
1365
190
1036
507
999
520
87%
87%
86%
89%
81%
88%
84%
d
f
Purchasing goods/services/ tickets etc.
1247
1098
149
853
384
818
394
69%
70%
67%
74%
62%
72%
64%
d
f
Banking
1143
1019
124
828
309
772
345
64%
65%
56%
71%
49%
68%
56%
b
d
f
Using social networking sites (such as MySpace,
Facebook or Bebo)
1104
977
127
756
338
692
383
62%
62%
58%
65%
54%
61%
62%
d
Finding/ downloading information for personal reasons
e.g. information, news, weather
1058
927
130
726
329
696
336
59%
59%
59%
63%
53%
61%
54%
d
f
Finding/ downloading information for work/ business
813
707
105
650
159
546
250
45%
45%
48%
56%
25%
48%
41%
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Watching video clips/ webcasts (e.g. YouTube or Big
Brother)
769
687
81
539
221
473
276
43%
44%
37%
47%
35%
42%
45%
d
Using local council/ Government sites, e.g. to find
information, to complete processes such as tax returns,
to contact local MP
704
610
94
510
191
493
197
39%
39%
43%
44%
31%
44%
32%
d
f
Downloading music files, movies or video clips
691
616
75
478
207
448
224
38%
39%
34%
41%
33%
40%
36%
d
Playing games online/ interactively
682
591
91
441
236
411
253
38%
38%
41%
38%
38%
36%
41%
To find information on health related issues e.g. NHS
Direct/ NHS 24
668
585
83
469
197
459
194
37%
37%
38%
40%
32%
41%
32%
d
f
Finding/ downloading information for school/ college/
university/ homework
630
546
84
419
208
397
219
35%
35%
38%
36%
33%
35%
35%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Watching catch-up TV (such as BBC iPlayer, Sky Player,
ITV Player)
627
550
77
426
198
444
165
35%
35%
35%
37%
32%
39%
27%
d
f
Communicating via instant messaging, SMS messaging,
chat rooms, voice calls
582
515
67
392
185
370
200
32%
33%
30%
34%
30%
33%
33%
Watching live TV programmes
486
428
58
338
145
316
155
27%
27%
26%
29%
23%
28%
25%
d
Using Twitter (browsing/ reading site)
347
307
40
258
86
240
99
19%
19%
18%
22%
14%
21%
16%
d
f
Watch news programmes
336
284
52
245
90
232
97
19%
18%
24%
21%
14%
20%
16%
a
d
f
Listening to radio
336
298
38
242
90
229
97
19%
19%
17%
21%
14%
20%
16%
d
f
Uploading/ adding content to the internet
311
282
28
219
90
213
92
17%
18%
13%
19%
14%
19%
15%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Real time gambling/ trading/ auctions
301
262
39
226
74
195
101
17%
17%
18%
20%
12%
17%
16%
d
Downloading films (Video on Demand)
221
190
31
160
59
137
77
12%
12%
14%
14%
10%
12%
12%
d
Using Twitter (account holder, posting on site)
191
178
13
142
48
133
54
11%
11%
6%
12%
8%
12%
9%
b
d
Streamed audio services (free)
171
155
16
129
40
117
51
10%
10%
7%
11%
6%
10%
8%
d
Streamed audio services (subscription)
55
50
5
45
10
36
18
3%
3%
2%
4%
2%
3%
3%
d
Other
32
26
7
17
16
19
12
2%
2%
3%
1%
2%
2%
2%
USE SOCIAL NETWORKING SITES
1144
1012
132
791
343
723
391
64%
64%
60%
68%
55%
64%
63%
d
TV/ VIDEO VIEWING
988
876
111
669
313
655
307
55%
56%
50%
58%
50%
58%
50%
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
USE TWITTER
360
320
40
270
87
251
101
20%
20%
18%
23%
14%
22%
16%
d
f
STREAMED AUDIO SERVICES
179
161
18
136
41
120
55
10%
10%
8%
12%
7%
11%
9%
d
None of these
19
18
1
9
11
7
10
1%
1%
1%
1%
2%
1%
2%
Don't know
14
13
1
3
11
6
7
1%
1%
*%
*%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Sending and receiving e-mail
1370
658
712
186
320
549
314
133
145
158
348
454
455
224
237
1173
111
57
28
76%
77%
76%
70%
81%
79%
72%
68%
76%
72%
86%
87%
79%
71%
63%
77%
79%
74%
60%
cf
cf
ghi
lmn
mn
n
r
r
r
General surfing/ browsing the internet
1331
649
682
198
308
538
287
129
127
153
329
416
433
235
247
1135
99
65
32
74%
76%
73%
75%
78%
77%
65%
66%
67%
70%
82%
79%
75%
74%
66%
74%
71%
85%
69%
f
f
f
ghi
n
n
n
opr
Using social networking sites (such as
MySpace, Facebook or Bebo)
939
410
529
198
269
353
118
107
105
109
216
243
311
162
223
805
70
39
25
52%
48%
56%
74%
68%
51%
27%
55%
55%
50%
54%
46%
54%
51%
59%
53%
50%
50%
54%
a
ef
ef
f
k
km
Banking
912
432
480
96
232
399
185
77
81
113
290
336
304
145
127
799
58
34
21
51%
51%
51%
36%
59%
57%
42%
40%
43%
52%
72%
64%
53%
46%
34%
52%
42%
44%
44%
cf
cf
g
ghi
lmn
mn
n
pqr
Purchasing goods/ services/ tickets etc.
722
339
383
90
185
308
140
60
68
95
227
250
241
122
109
626
42
34
20
40%
40%
41%
34%
47%
44%
32%
31%
36%
44%
56%
48%
42%
38%
29%
41%
30%
43%
44%
cf
cf
g
ghi
mn
n
n
p
p
p
Finding/ downloading information for
personal reasons e.g. information, news,
weather
687
341
346
74
151
301
161
57
62
72
227
267
229
102
89
604
46
20
17
38%
40%
37%
28%
38%
43%
37%
29%
33%
33%
56%
51%
40%
32%
24%
39%
33%
26%
35%
c
cf
c
ghi
lmn
mn
n
q
Finding/ downloading information for
work/ business
553
302
251
63
121
273
97
28
41
44
213
255
182
76
42
487
31
26
9
31%
35%
27%
24%
31%
39%
22%
14%
22%
20%
53%
49%
31%
24%
11%
32%
22%
34%
20%
b
f
cdf
ghi
lmn
mn
n
pr
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
504
269
235
107
142
200
55
41
50
55
138
150
165
79
109
436
39
19
10
28%
31%
25%
40%
36%
29%
12%
21%
26%
25%
34%
29%
29%
25%
29%
28%
28%
25%
21%
b
ef
ef
f
gi
r
Playing games online/ interactively
462
238
224
104
114
181
61
51
44
62
121
120
149
84
108
406
25
19
12
26%
28%
24%
39%
29%
26%
14%
26%
23%
28%
30%
23%
26%
27%
29%
27%
18%
25%
25%
def
f
f
p
Finding/ downloading information for
school/ college/ university/ homework
440
193
247
103
75
218
44
40
41
40
127
148
159
68
65
386
24
22
8
24%
23%
26%
39%
19%
31%
10%
20%
21%
18%
31%
28%
27%
22%
17%
25%
17%
28%
18%
def
f
df
ghi
mn
mn
pr
pr
Communicating via instant messaging,
SMS messaging, chat rooms, voice calls
385
176
208
85
112
149
39
44
34
50
107
119
121
59
85
327
33
16
7
21%
21%
22%
32%
28%
21%
9%
22%
18%
23%
26%
23%
21%
19%
22%
21%
24%
21%
16%
ef
ef
f
h
Downloading music files, movies or video
clips
377
194
184
81
103
146
48
35
29
43
115
124
127
54
72
334
15
17
12
21%
23%
20%
30%
26%
21%
11%
18%
15%
20%
29%
24%
22%
17%
19%
22%
11%
21%
25%
ef
f
f
ghi
m
p
p
p
Watching catch-up TV (such as BBC
iPlayer, Sky Player, ITV Player)
338
176
162
62
97
128
51
29
23
45
100
128
121
44
45
295
21
11
10
19%
21%
17%
23%
24%
18%
12%
15%
12%
21%
25%
24%
21%
14%
12%
19%
15%
14%
22%
f
ef
f
h
gh
mn
mn
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact
local MP
286
151
135
20
74
140
51
22
27
37
94
119
93
39
35
257
13
9
7
16%
18%
14%
8%
19%
20%
12%
11%
14%
17%
23%
23%
16%
12%
9%
17%
9%
12%
15%
cf
cf
gh
lmn
n
p
Watching live TV programmes
263
136
127
49
75
102
37
28
19
33
81
94
85
38
46
235
9
9
9
15%
16%
13%
18%
19%
15%
9%
15%
10%
15%
20%
18%
15%
12%
12%
15%
7%
12%
19%
f
f
f
h
mn
p
p
To find information on health related
issues e.g. NHS Direct/ NHS 24
252
120
132
29
58
112
54
25
19
31
82
99
85
33
36
231
7
8
6
14%
14%
14%
11%
15%
16%
12%
13%
10%
14%
20%
19%
15%
10%
10%
15%
5%
11%
13%
gh
mn
n
p
p
p
Using Twitter (browsing/ reading site)
230
107
122
61
65
84
20
14
22
31
68
81
79
30
40
192
23
10
5
13%
13%
13%
23%
17%
12%
5%
7%
12%
14%
17%
15%
14%
9%
11%
13%
17%
12%
10%
ef
f
f
g
g
mn
m
r
Uploading/ adding content to the internet
177
88
89
41
40
75
22
14
16
21
57
59
66
26
27
159
11
4
4
10%
10%
9%
15%
10%
11%
5%
7%
8%
10%
14%
11%
11%
8%
7%
10%
8%
5%
8%
f
f
f
gh
n
n
q
Listening to radio
171
101
70
31
50
68
23
15
8
29
54
64
48
30
29
153
7
7
5
10%
12%
7%
12%
13%
10%
5%
8%
4%
13%
13%
12%
8%
9%
8%
10%
5%
9%
10%
b
f
f
f
h
gh
n
p
Watch news programmes
168
110
59
26
40
69
34
16
17
20
47
68
55
30
16
151
7
6
5
9%
13%
6%
10%
10%
10%
8%
8%
9%
9%
12%
13%
10%
9%
4%
10%
5%
8%
10%
b
n
n
n
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
Real time gambling/ trading/ auctions
141
83
58
15
39
73
14
12
11
16
52
44
53
17
27
125
11
2
2
8%
10%
6%
5%
10%
10%
3%
6%
6%
7%
13%
8%
9%
5%
7%
8%
8%
2%
5%
b
f
cf
ghi
m
q
q
Using Twitter (account holder, posting on
site)
137
61
76
41
42
49
5
7
13
16
43
51
51
19
16
118
14
3
2
8%
7%
8%
15%
11%
7%
1%
4%
7%
7%
11%
10%
9%
6%
4%
8%
10%
4%
4%
ef
ef
f
g
n
n
r
qr
Downloading films (Video on Demand)
110
66
43
32
32
33
14
12
7
11
34
44
31
12
22
97
4
5
4
6%
8%
5%
12%
8%
5%
3%
6%
3%
5%
8%
8%
5%
4%
6%
6%
3%
6%
9%
b
ef
ef
h
m
p
Streamed audio services (free)
89
64
25
21
29
33
6
8
5
12
28
28
39
11
11
82
5
1
2
5%
7%
3%
8%
7%
5%
1%
4%
3%
6%
7%
5%
7%
4%
3%
5%
3%
1%
4%
b
f
f
f
h
mn
q
Streamed audio services (subscription)
23
14
9
6
7
8
1
3
2
2
6
12
5
3
3
20
1
1
*
1%
2%
1%
2%
2%
1%
*%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
f
f
Other
20
11
9
2
4
4
11
3
3
-
5
7
5
2
7
17
2
1
1
1%
1%
1%
1%
1%
1%
2%
1%
2%
-%
1%
1%
1%
1%
2%
1%
2%
1%
1%
e
i
USE SOCIAL NETWORKING SITES
981
431
550
209
276
371
124
109
109
115
231
262
318
171
230
836
77
43
26
55%
50%
59%
79%
70%
53%
28%
56%
57%
53%
57%
50%
55%
54%
61%
55%
55%
55%
56%
a
def
ef
f
k
TV/ VIDEO VIEWING
583
291
292
115
158
224
87
62
42
70
171
195
204
85
99
513
33
21
17
32%
34%
31%
43%
40%
32%
20%
32%
22%
32%
42%
37%
35%
27%
26%
34%
24%
27%
35%
ef
ef
f
h
h
ghi
mn
mn
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2094
998
1096
306
415
793
580
265
236
273
418
540
657
419
478
1559
180
165
190
Effective Weighted Sample
1716
822
894
250
333
666
482
216
193
217
355
446
544
343
397
1365
176
157
187
Total
1795
855
941
266
396
695
438
195
190
218
404
524
577
317
378
1531
140
77
47
USE TWITTER
247
114
133
65
73
89
20
15
25
34
70
86
83
36
42
209
24
10
5
14%
13%
14%
24%
18%
13%
5%
8%
13%
16%
17%
16%
14%
11%
11%
14%
17%
12%
10%
ef
ef
f
g
g
mn
r
STREAMED AUDIO SERVICES
94
66
28
21
31
36
7
8
6
12
28
31
39
12
12
87
5
1
2
5%
8%
3%
8%
8%
5%
2%
4%
3%
6%
7%
6%
7%
4%
3%
6%
3%
1%
4%
b
f
f
f
n
q
None of these
60
24
36
-
7
15
37
12
9
10
6
11
20
10
19
54
1
2
3
3%
3%
4%
-%
2%
2%
9%
6%
5%
4%
1%
2%
3%
3%
5%
4%
1%
3%
5%
c
c
cde
j
j
j
k
p
p
Don't know
25
11
14
4
2
9
10
3
3
2
3
5
1
5
14
18
5
1
1
1%
1%
1%
2%
*%
1%
2%
2%
1%
1%
1%
1%
*%
2%
4%
1%
3%
1%
3%
d
l
kl
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Sending and receiving e-mail
1370
1203
167
925
435
891
451
76%
76%
75%
80%
70%
79%
73%
d
f
General surfing/ browsing the internet
1331
1167
164
884
436
863
436
74%
74%
74%
76%
70%
76%
71%
d
f
Using social networking sites (such as MySpace,
Facebook or Bebo)
939
841
98
634
295
579
335
52%
53%
44%
55%
47%
51%
54%
b
d
Banking
912
810
102
679
228
620
271
51%
51%
46%
59%
36%
55%
44%
d
f
Purchasing goods/ services/ tickets etc.
722
636
86
513
203
490
212
40%
40%
39%
44%
33%
43%
34%
d
f
Finding/ downloading information for personal reasons
e.g. information, news, weather
687
608
79
473
213
460
210
38%
39%
36%
41%
34%
41%
34%
d
f
Finding/ downloading information for work/ business
553
482
71
449
104
388
156
31%
31%
32%
39%
17%
34%
25%
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Watching video clips/ webcasts (e.g. YouTube or Big
Brother)
504
456
47
352
146
311
183
28%
29%
21%
30%
23%
28%
30%
b
d
Playing games online/ interactively
462
400
61
302
156
286
165
26%
25%
28%
26%
25%
25%
27%
Finding/ downloading information for school/ college/
university/ homework
440
380
60
283
155
286
145
24%
24%
27%
24%
25%
25%
24%
Communicating via instant messaging, SMS messaging,
chat rooms, voice calls
385
341
44
253
129
253
124
21%
22%
20%
22%
21%
22%
20%
Downloading music files, movies or video clips
377
337
41
267
109
244
122
21%
21%
19%
23%
17%
22%
20%
d
Watching catch-up TV (such as BBC iPlayer, Sky Player,
ITV Player)
338
301
37
233
103
238
90
19%
19%
17%
20%
17%
21%
15%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Using local council/ Government sites, e.g. to find
information, to complete processes such as tax returns,
to contact local MP
286
246
40
212
72
199
80
16%
16%
18%
18%
12%
18%
13%
d
f
Watching live TV programmes
263
236
27
185
77
173
81
15%
15%
12%
16%
12%
15%
13%
d
To find information on health related issues e.g. NHS
Direct/ NHS 24
252
224
28
180
71
171
76
14%
14%
13%
16%
11%
15%
12%
d
Using Twitter (browsing/ reading site)
230
206
24
167
62
165
60
13%
13%
11%
14%
10%
15%
10%
d
f
Uploading/ adding content to the internet
177
161
16
123
54
126
48
10%
10%
7%
11%
9%
11%
8%
f
Listening to radio
171
159
13
121
50
112
55
10%
10%
6%
10%
8%
10%
9%
b
Watch news programmes
168
146
22
123
45
122
42
9%
9%
10%
11%
7%
11%
7%
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
Real time gambling/ trading/ auctions
141
119
22
107
34
92
46
8%
8%
10%
9%
5%
8%
7%
d
Using Twitter (account holder, posting on site)
137
128
9
97
40
104
31
8%
8%
4%
8%
6%
9%
5%
b
f
Downloading films (Video on Demand)
110
96
14
79
30
67
39
6%
6%
6%
7%
5%
6%
6%
Streamed audio services (free)
89
82
7
66
22
56
31
5%
5%
3%
6%
3%
5%
5%
d
Streamed audio services (subscription)
23
20
3
16
7
13
10
1%
1%
1%
1%
1%
1%
2%
Other
20
15
6
12
9
11
9
1%
1%
3%
1%
1%
1%
1%
a
USE SOCIAL NETWORKING SITES
981
876
105
667
304
610
345
55%
56%
48%
58%
49%
54%
56%
b
d
TV/ VIDEO VIEWING
583
525
58
403
178
390
176
32%
33%
26%
35%
29%
34%
29%
b
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2094
1790
304
1201
882
1227
677
Effective Weighted Sample
1716
1490
228
998
755
1048
591
Total
1795
1574
221
1159
624
1132
616
USE TWITTER
247
223
24
178
67
178
65
14%
14%
11%
15%
11%
16%
10%
d
f
STREAMED AUDIO SERVICES
94
86
8
70
22
58
34
5%
5%
4%
6%
4%
5%
5%
d
None of these
60
54
6
28
32
27
30
3%
3%
3%
2%
5%
2%
5%
c
e
Don't know
25
23
2
9
16
12
11
1%
1%
1%
1%
3%
1%
2%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1919
922
997
251
366
753
549
236
219
253
391
498
615
384
422
1422
169
155
173
Effective Weighted Sample
1575
760
815
206
294
631
459
192
181
201
332
413
509
316
351
1247
166
147
171
Total
xx-xxxx-xxxx
789
855
217
353
660
414
174
179
202
376
483
539
289
334
1397
132
73
43
Up to 512kb
13
12
1
2
3
5
4
2
3
*
4
5
3
3
3
13
-
-
1
1%
2%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
*%
1%
1%
1%
-%
-%
2%
b
Up to 1MB
15
10
5
4
2
8
1
2
3
1
1
5
5
3
2
14
1
*
1
1%
1%
1%
2%
1%
1%
*%
1%
2%
1%
*%
1%
1%
1%
1%
1%
1%
*%
1%
f
Up to 2MB
65
43
22
7
13
30
15
7
7
9
17
22
21
12
10
54
10
1
1
4%
5%
3%
3%
4%
5%
4%
4%
4%
5%
5%
5%
4%
4%
3%
4%
7%
1%
2%
b
oqr
Up to 4MB
58
39
19
8
14
17
19
3
11
13
14
18
15
13
12
50
4
1
3
4%
5%
2%
4%
4%
3%
5%
2%
6%
6%
4%
4%
3%
4%
4%
4%
3%
1%
6%
b
g
g
q
Up to 8MB
101
70
31
9
26
44
22
11
9
17
29
25
40
18
19
83
4
10
5
6%
9%
4%
4%
7%
7%
5%
6%
5%
8%
8%
5%
7%
6%
6%
6%
3%
14%
11%
b
op
op
Up to 10MB
107
73
34
7
26
50
23
10
9
14
24
35
31
22
19
89
9
6
2
6%
9%
4%
3%
7%
8%
6%
6%
5%
7%
6%
7%
6%
8%
6%
6%
7%
8%
4%
b
c
Up to 16MB
27
14
13
1
13
7
6
4
3
6
7
11
5
5
6
25
1
1
1
2%
2%
2%
1%
4%
1%
1%
2%
2%
3%
2%
2%
1%
2%
2%
2%
*%
1%
2%
cef
Up to 20MB
193
118
75
16
45
94
38
18
25
20
48
63
68
24
37
167
18
6
2
12%
15%
9%
7%
13%
14%
9%
11%
14%
10%
13%
13%
13%
8%
11%
12%
14%
9%
5%
b
c
cf
m
r
r
Up to 30MB
55
39
16
15
11
22
8
4
7
3
22
22
24
6
3
49
5
-
1
3%
5%
2%
7%
3%
3%
2%
2%
4%
2%
6%
5%
4%
2%
1%
4%
4%
-%
2%
b
ef
i
n
n
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1919
922
997
251
366
753
549
236
219
253
391
498
615
384
422
1422
169
155
173
Effective Weighted Sample
1575
760
815
206
294
631
459
192
181
201
332
413
509
316
351
1247
166
147
171
Total
xx-xxxx-xxxx
789
855
217
353
660
414
174
179
202
376
483
539
289
334
1397
132
73
43
Up to 40MB
9
4
5
3
*
5
1
3
1
1
3
2
2
2
3
6
-
1
2
1%
1%
1%
1%
*%
1%
*%
1%
*%
*%
1%
*%
*%
1%
1%
*%
-%
1%
4%
op
Up to 50MB
23
15
8
3
7
10
3
2
4
2
2
6
9
3
5
21
-
1
1
1%
2%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
2%
1%
2%
2%
-%
2%
1%
Up to 100MB
8
7
2
*
3
3
2
1
1
*
4
4
4
-
*
5
1
2
*
1%
1%
*%
*%
1%
1%
*%
1%
*%
*%
1%
1%
1%
-%
*%
*%
1%
3%
1%
o
Over 100MB
7
6
2
-
3
1
3
1
1
1
2
3
1
1
3
6
1
1
*
*%
1%
*%
-%
1%
*%
1%
1%
*%
*%
1%
1%
*%
*%
1%
*%
1%
1%
1%
SUPERFAST BROADBAND (30MB AND
ABOVE)
103
70
32
21
24
41
16
10
13
7
34
38
39
12
13
88
6
5
3
6%
9%
4%
10%
7%
6%
4%
6%
7%
4%
9%
8%
7%
4%
4%
6%
5%
7%
8%
b
f
i
mn
n
Don't know
962
339
623
142
186
365
269
107
96
114
197
261
312
177
213
815
79
43
25
59%
43%
73%
65%
53%
55%
65%
61%
54%
57%
52%
54%
58%
61%
64%
58%
60%
58%
59%
a
de
de
j
k
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1919
xx-xxxx-xxxx
270
1104
805
1137
609
Effective Weighted Sample
1575
1371
206
918
694
972
532
Total
xx-xxxx-xxxx
1451
193
1069
566
1044
558
Up to 512kb
13
11
3
12
2
6
7
1%
1%
1%
1%
*%
1%
1%
Up to 1MB
15
12
3
13
2
9
5
1%
1%
2%
1%
*%
1%
1%
Up to 2MB
65
52
13
38
27
45
20
4%
4%
7%
4%
5%
4%
4%
a
Up to 4MB
58
46
12
42
16
43
12
4%
3%
6%
4%
3%
4%
2%
a
f
Up to 8MB
101
84
17
66
33
69
27
6%
6%
9%
6%
6%
7%
5%
Up to 10MB
107
99
7
81
26
66
39
6%
7%
4%
8%
5%
6%
7%
d
Up to 16MB
27
25
2
19
7
22
4
2%
2%
1%
2%
1%
2%
1%
Up to 20MB
193
182
11
139
55
121
70
12%
13%
5%
13%
10%
12%
13%
b
d
Up to 30MB
55
55
*
38
17
21
34
3%
4%
*%
4%
3%
2%
6%
b
e
Up to 40MB
9
8
1
5
4
6
2
1%
1%
*%
*%
1%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1919
xx-xxxx-xxxx
270
1104
805
1137
609
Effective Weighted Sample
1575
1371
206
918
694
972
532
Total
xx-xxxx-xxxx
1451
193
1069
566
1044
558
Up to 50MB
23
20
3
16
8
13
10
1%
1%
1%
1%
1%
1%
2%
Up to 100MB
8
8
-
6
2
5
3
1%
1%
-%
1%
*%
*%
1%
Over 100MB
7
7
-
5
2
2
6
*%
1%
-%
*%
*%
*%
1%
e
SUPERFAST BROADBAND (30MB AND ABOVE)
103
99
4
69
33
45
54
6%
7%
2%
6%
6%
4%
10%
b
e
Don't know
962
841
121
590
366
618
319
59%
58%
63%
55%
65%
59%
57%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1919
922
997
251
366
753
549
236
219
253
391
498
615
384
422
1422
169
155
173
Effective Weighted Sample
1575
760
815
206
294
631
459
192
181
201
332
413
509
316
351
1247
166
147
171
Total
xx-xxxx-xxxx
789
855
217
353
660
414
174
179
202
376
483
539
289
334
1397
132
73
43
26K
4
1
3
1
1
2
1
1
2
-
-
1
1
-
1
3
1
-
*
*%
*%
*%
*%
*%
*%
*%
*%
1%
-%
-%
*%
*%
-%
*%
*%
1%
-%
1%
56K
3
3
-
-
-
1
2
-
-
-
1
1
1
1
-
3
-
-
-
*%
*%
-%
-%
-%
*%
1%
-%
-%
-%
*%
*%
*%
*%
-%
*%
-%
-%
-%
64K
6
5
1
2
-
1
3
-
-
-
4
3
2
1
*
6
-
*
-
*%
1%
*%
1%
-%
*%
1%
-%
-%
-%
1%
1%
*%
1%
*%
*%
-%
1%
-%
b
128K
4
2
3
1
1
1
2
-
3
-
-
-
4
-
1
4
-
1
-
*%
*%
*%
*%
*%
*%
1%
-%
2%
-%
-%
-%
1%
-%
*%
*%
-%
1%
-%
j
150K
1
1
1
-
-
1
1
1
-
1
-
-
1
1
-
1
-
-
-
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
-%
-%
*%
*%
-%
*%
-%
-%
-%
256K
5
4
1
-
1
2
2
1
-
1
2
2
-
1
1
5
-
-
*
*%
*%
*%
-%
*%
*%
*%
1%
-%
*%
*%
1%
-%
*%
*%
*%
-%
-%
1%
500K
11
7
4
2
3
5
1
1
2
-
5
5
4
1
1
11
-
1
-
1%
1%
1%
1%
1%
1%
*%
1%
1%
-%
1%
1%
1%
*%
*%
1%
-%
1%
-%
512K
6
3
3
2
-
4
1
1
1
2
2
2
*
3
1
5
1
-
*
*%
*%
*%
1%
-%
1%
*%
*%
1%
1%
1%
*%
*%
1%
*%
*%
1%
-%
1%
l
750K
4
4
-
-
2
1
1
-
-
2
1
4
-
-
-
4
-
-
-
*%
1%
-%
-%
1%
*%
*%
-%
-%
1%
*%
1%
-%
-%
-%
*%
-%
-%
-%
b
l
1MB
18
14
4
1
2
11
5
1
3
3
1
7
6
4
1
16
1
1
1
1%
2%
*%
*%
1%
2%
1%
1%
2%
1%
*%
1%
1%
1%
*%
1%
1%
1%
2%
b
1.5MB
24
21
3
3
8
8
5
2
6
2
7
12
7
1
4
21
1
2
*
1%
3%
*%
2%
2%
1%
1%
1%
3%
1%
2%
2%
1%
*%
1%
2%
1%
2%
1%
b
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1919
922
997
251
366
753
549
236
219
253
391
498
615
384
422
1422
169
155
173
Effective Weighted Sample
1575
760
815
206
294
631
459
192
181
201
332
413
509
316
351
1247
166
147
171
Total
xx-xxxx-xxxx
789
855
217
353
660
414
174
179
202
376
483
539
289
334
1397
132
73
43
2MB
57
39
19
6
14
23
14
3
3
9
19
22
16
11
8
39
16
1
1
3%
5%
2%
3%
4%
3%
3%
2%
2%
4%
5%
5%
3%
4%
2%
3%
12%
2%
3%
b
gh
oqr
3MB
32
24
7
6
7
13
5
6
4
4
8
7
8
9
8
25
3
1
2
2%
3%
1%
3%
2%
2%
1%
4%
2%
2%
2%
1%
2%
3%
2%
2%
2%
2%
4%
b
4MB
71
52
19
7
16
34
14
7
9
9
21
20
26
12
14
62
1
6
2
4%
7%
2%
3%
5%
5%
3%
4%
5%
4%
6%
4%
5%
4%
4%
4%
1%
8%
4%
b
p
op
p
8MB
79
48
31
3
23
35
19
9
7
11
21
21
33
7
17
68
3
7
1
5%
6%
4%
1%
6%
5%
5%
5%
4%
5%
6%
4%
6%
3%
5%
5%
3%
9%
2%
b
c
c
c
m
opr
10MB
80
57
23
5
23
36
15
9
7
7
23
26
28
12
13
69
6
3
2
5%
7%
3%
3%
7%
5%
4%
5%
4%
3%
6%
5%
5%
4%
4%
5%
4%
5%
4%
b
c
16MB
26
15
11
3
4
13
5
4
1
4
6
6
10
7
3
24
1
1
-
2%
2%
1%
2%
1%
2%
1%
2%
*%
2%
2%
1%
2%
2%
1%
2%
1%
1%
-%
20MB
70
42
28
15
10
34
10
3
14
5
16
18
27
13
12
65
2
1
1
4%
5%
3%
7%
3%
5%
2%
2%
8%
3%
4%
4%
5%
4%
4%
5%
2%
1%
3%
b
df
f
gi
q
24MB
35
27
8
8
6
15
6
1
3
1
18
19
9
7
1
34
1
-
*
2%
3%
1%
4%
2%
2%
1%
*%
2%
1%
5%
4%
2%
2%
*%
2%
*%
-%
1%
b
gi
ln
n
n
50MB
21
13
8
2
6
10
3
1
3
3
3
6
8
3
4
18
1
1
1
1%
2%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
100MB
2
2
-
-
2
*
*
*
-
*
-
*
2
-
*
2
-
1
-
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
-%
*%
*%
-%
*%
*%
-%
1%
-%
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1919
922
997
251
366
753
549
236
219
253
391
498
615
384
422
1422
169
155
173
Effective Weighted Sample
1575
760
815
206
294
631
459
192
181
201
332
413
509
316
351
1247
166
147
171
Total
xx-xxxx-xxxx
789
855
217
353
660
414
174
179
202
376
483
539
289
334
1397
132
73
43
Over 100MB
3
3
-
-
2
1
*
-
1
-
2
2
-
-
1
2
-
*
*
*%
*%
-%
-%
*%
*%
*%
-%
*%
-%
1%
*%
-%
-%
*%
*%
-%
1%
1%
Other
13
10
3
1
3
5
3
-
1
2
4
5
5
2
1
7
5
-
1
1%
1%
*%
1%
1%
1%
1%
-%
*%
1%
1%
1%
1%
1%
*%
*%
4%
-%
3%
b
oq
o
TOTAL 512K+
529
365
164
62
124
238
105
49
62
61
150
173
181
89
85
456
36
25
12
32%
46%
19%
28%
35%
36%
25%
28%
35%
30%
40%
36%
34%
31%
26%
33%
27%
34%
27%
b
f
cf
gi
n
n
TOTAL 2MB+
476
321
154
56
112
215
92
45
52
53
138
148
168
80
79
410
33
23
10
29%
41%
18%
26%
32%
33%
22%
26%
29%
26%
37%
31%
31%
28%
24%
29%
25%
31%
24%
b
f
f
gi
n
n
Don't know
1068
392
676
149
219
406
295
121
110
137
210
291
340
194
242
903
90
46
29
65%
50%
79%
68%
62%
61%
71%
69%
61%
68%
56%
60%
63%
67%
73%
65%
68%
64%
69%
a
de
j
j
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1919
xx-xxxx-xxxx
270
1104
805
1137
609
Effective Weighted Sample
1575
1371
206
918
694
972
532
Total
xx-xxxx-xxxx
1451
193
1069
566
1044
558
26K
4
3
*
1
3
2
1
*%
*%
*%
*%
*%
*%
*%
56K
3
1
2
1
2
2
1
*%
*%
1%
*%
*%
*%
*%
a
64K
6
6
-
5
2
6
*
*%
*%
-%
*%
*%
1%
*%
128K
4
4
-
4
1
2
2
*%
*%
-%
*%
*%
*%
*%
150K
1
-
1
1
1
1
-
*%
-%
1%
*%
*%
*%
-%
a
256K
5
4
1
4
1
4
1
*%
*%
*%
*%
*%
*%
*%
500K
11
8
3
9
2
11
-
1%
1%
2%
1%
*%
1%
-%
f
512K
6
5
1
6
1
6
-
*%
*%
1%
1%
*%
1%
-%
750K
4
3
1
3
1
4
-
*%
*%
*%
*%
*%
*%
-%
1MB
18
16
3
13
6
16
2
1%
1%
1%
1%
1%
2%
*%
f
1.5MB
24
15
9
15
9
19
5
1%
1%
5%
1%
2%
2%
1%
a
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1919
xx-xxxx-xxxx
270
1104
805
1137
609
Effective Weighted Sample
1575
1371
206
918
694
972
532
Total
xx-xxxx-xxxx
1451
193
1069
566
1044
558
2MB
57
48
9
46
11
41
15
3%
3%
5%
4%
2%
4%
3%
d
3MB
32
24
7
19
13
25
5
2%
2%
4%
2%
2%
2%
1%
a
4MB
71
59
12
51
19
48
21
4%
4%
6%
5%
3%
5%
4%
8MB
79
69
10
53
23
51
27
5%
5%
5%
5%
4%
5%
5%
10MB
80
78
2
67
13
50
28
5%
5%
1%
6%
2%
5%
5%
b
d
16MB
26
25
1
21
5
21
5
2%
2%
1%
2%
1%
2%
1%
d
20MB
70
66
3
51
19
39
29
4%
5%
2%
5%
3%
4%
5%
24MB
35
35
-
24
11
14
20
2%
2%
-%
2%
2%
1%
4%
b
e
50MB
21
20
*
11
8
9
10
1%
1%
*%
1%
1%
1%
2%
100MB
2
2
*
2
1
2
-
*%
*%
*%
*%
*%
*%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1919
xx-xxxx-xxxx
270
1104
805
1137
609
Effective Weighted Sample
1575
1371
206
918
694
972
532
Total
xx-xxxx-xxxx
1451
193
1069
566
1044
558
Over 100MB
3
3
-
3
-
-
3
*%
*%
-%
*%
-%
-%
1%
e
Other
13
12
1
10
3
7
4
1%
1%
*%
1%
1%
1%
1%
TOTAL 512K+
529
469
59
385
140
346
170
32%
32%
31%
36%
25%
33%
31%
d
TOTAL 2MB+
476
430
46
349
124
301
164
29%
30%
24%
33%
22%
29%
29%
d
Don't know
1068
942
126
649
412
662
376
65%
65%
65%
61%
73%
63%
68%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)
Base : Those unaware of their broadband connection speed
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1267
482
785
173
228
470
396
164
136
170
227
307
399
256
305
935
114
99
119
Effective Weighted Sample
1032
394
639
142
181
391
329
132
112
134
189
251
326
213
250
812
111
94
117
Total
1068
392
676
149
219
406
295
121
110
137
210
291
340
194
242
903
90
46
29
Base for %
1068
392
676
149
219
406
295
121
110
137
210
291
340
194
242
903
90
46
29
Yes, more than 512K
261
115
146
38
62
98
63
30
24
44
63
91
86
35
50
228
19
**
4
24%
29%
22%
26%
28%
24%
21%
25%
22%
32%
30%
31%
25%
18%
21%
25%
21%
**
15%
b
mn
m
r
No, 512K or less
33
13
20
3
2
16
12
6
5
3
7
11
14
3
5
30
2
**
1
3%
3%
3%
2%
1%
4%
4%
5%
5%
2%
4%
4%
4%
2%
2%
3%
2%
**
2%
d
Don't know
774
264
510
108
155
292
219
85
80
91
139
189
241
156
187
645
69
**
24
72%
67%
75%
72%
71%
72%
74%
70%
73%
66%
66%
65%
71%
80%
77%
71%
77%
**
83%
a
kl
k
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)
Base : Those unaware of their broadband connection speed
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1267
1095
172
665
595
728
420
Effective Weighted Sample
1032
902
131
550
514
618
364
Total
1068
942
126
649
412
662
376
Base for %
1068
942
126
649
412
662
376
Yes, more than 512K
261
238
23
168
92
173
84
24%
25%
18%
26%
22%
26%
22%
No, 512K or less
33
23
10
22
11
25
8
3%
2%
8%
3%
3%
4%
2%
a
Don't know
774
680
93
460
309
465
285
72%
72%
74%
71%
75%
70%
76%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
325
155
170
59
80
126
60
40
42
41
72
110
102
50
63
257
26
30
12
Effective Weighted Sample
273
132
141
49
65
111
50
33
36
34
61
92
90
40
55
226
26
29
12
Total
307
147
160
53
82
118
53
34
37
39
75
119
97
39
52
269
20
15
3
A lot faster
23
10
13
**
**
11
**
**
**
**
**
8
8
**
**
22
**
**
**
8%
7%
8%
**
**
9%
**
**
**
**
**
7%
8%
**
**
8%
**
**
**
A little faster
34
20
14
**
**
9
**
**
**
**
**
15
11
**
**
32
**
**
**
11%
14%
9%
**
**
7%
**
**
**
**
**
13%
11%
**
**
12%
**
**
**
TOTAL FASTER
57
31
27
**
**
20
**
**
**
**
**
24
19
**
**
54
**
**
**
19%
21%
17%
**
**
17%
**
**
**
**
**
20%
19%
**
**
20%
**
**
**
About the same
135
68
67
**
**
54
**
**
**
**
**
46
48
**
**
114
**
**
**
44%
46%
42%
**
**
46%
**
**
**
**
**
39%
49%
**
**
42%
**
**
**
A little slower
29
17
12
**
**
11
**
**
**
**
**
8
12
**
**
25
**
**
**
9%
12%
7%
**
**
10%
**
**
**
**
**
6%
12%
**
**
9%
**
**
**
A lot slower
34
15
19
**
**
13
**
**
**
**
**
15
8
**
**
30
**
**
**
11%
10%
12%
**
**
11%
**
**
**
**
**
13%
8%
**
**
11%
**
**
**
TOTAL SLOWER
62
32
31
**
**
24
**
**
**
**
**
23
19
**
**
55
**
**
**
20%
21%
19%
**
**
20%
**
**
**
**
**
19%
20%
**
**
20%
**
**
**
Don't know
52
17
35
**
**
20
**
**
**
**
**
26
11
**
**
46
**
**
**
17%
11%
22%
**
**
17%
**
**
**
**
**
22%
12%
**
**
17%
**
**
**
a
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 70
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
325
276
49
203
119
203
110
Effective Weighted Sample
273
237
37
172
105
171
97
Total
307
260
46
211
92
197
107
A lot faster
23
19
**
15
7
12
11
8%
7%
**
7%
8%
6%
10%
A little faster
34
27
**
27
7
23
11
11%
10%
**
13%
8%
12%
10%
TOTAL FASTER
57
46
**
42
14
35
21
19%
18%
**
20%
15%
18%
20%
About the same
135
120
**
91
43
84
50
44%
46%
**
43%
46%
43%
46%
A little slower
29
25
**
21
8
16
13
9%
10%
**
10%
9%
8%
12%
A lot slower
34
26
**
27
7
24
10
11%
10%
**
13%
7%
12%
9%
TOTAL SLOWER
62
51
**
48
15
39
23
20%
20%
**
23%
16%
20%
21%
Don't know
52
43
**
31
21
38
13
17%
17%
**
15%
23%
19%
12%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1855
908
947
236
357
728
534
213
198
240
397
498
603
370
384
1388
158
136
173
Effective Weighted Sample
1518
747
771
193
286
610
443
174
163
189
336
412
498
305
319
1215
155
129
171
Total
1600
779
821
208
346
641
406
155
160
189
383
488
531
281
300
1371
123
64
43
A lot faster
126
71
55
20
29
48
29
11
12
13
26
32
40
31
23
111
8
2
5
8%
9%
7%
10%
8%
8%
7%
7%
7%
7%
7%
7%
8%
11%
8%
8%
7%
3%
13%
k
q
oq
A little faster
184
92
92
35
44
59
45
23
27
26
46
48
67
36
33
161
10
5
8
12%
12%
11%
17%
13%
9%
11%
15%
17%
13%
12%
10%
13%
13%
11%
12%
8%
8%
18%
ef
opq
TOTAL FASTER
311
163
148
56
73
108
75
35
38
38
72
80
107
67
56
272
18
7
13
19%
21%
18%
27%
21%
17%
18%
23%
24%
20%
19%
16%
20%
24%
19%
20%
14%
11%
31%
ef
k
q
opq
About the same
738
350
388
91
173
303
171
60
67
100
184
249
255
111
123
626
65
31
16
46%
45%
47%
44%
50%
47%
42%
39%
42%
53%
48%
51%
48%
39%
41%
46%
53%
49%
37%
f
gh
mn
m
r
r
r
A little slower
253
131
122
25
48
109
71
27
22
22
72
81
81
48
44
213
21
13
6
16%
17%
15%
12%
14%
17%
18%
18%
14%
12%
19%
16%
15%
17%
15%
16%
17%
20%
13%
i
A lot slower
138
75
63
15
20
71
32
15
15
14
38
44
42
23
28
118
8
7
5
9%
10%
8%
7%
6%
11%
8%
9%
9%
7%
10%
9%
8%
8%
9%
9%
6%
11%
11%
d
TOTAL SLOWER
390
206
185
40
68
180
103
42
36
36
110
125
122
71
72
331
29
20
10
24%
26%
22%
19%
20%
28%
25%
27%
23%
19%
29%
26%
23%
25%
24%
24%
24%
31%
24%
cd
i
Don't know
162
61
101
22
33
50
57
17
19
15
17
35
46
32
49
141
11
6
3
10%
8%
12%
11%
9%
8%
14%
11%
12%
8%
5%
7%
9%
11%
16%
10%
9%
9%
8%
a
e
j
j
k
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 71
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1855
1582
273
1080
764
1108
574
Effective Weighted Sample
1518
1315
204
897
654
946
501
Total
1600
1398
202
1050
539
1032
526
A lot faster
126
115
12
83
41
66
55
8%
8%
6%
8%
8%
6%
10%
e
A little faster
184
151
33
122
60
123
54
12%
11%
16%
12%
11%
12%
10%
a
TOTAL FASTER
311
266
45
205
101
189
109
19%
19%
22%
20%
19%
18%
21%
About the same
738
667
71
494
239
479
243
46%
48%
35%
47%
44%
46%
46%
b
A little slower
253
216
37
175
77
166
81
16%
15%
18%
17%
14%
16%
15%
A lot slower
138
102
35
91
46
103
30
9%
7%
18%
9%
9%
10%
6%
a
f
TOTAL SLOWER
390
318
72
267
123
269
111
24%
23%
36%
25%
23%
26%
21%
a
f
Don't know
162
147
15
84
77
96
63
10%
11%
7%
8%
14%
9%
12%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1855
908
947
236
357
728
534
213
198
240
397
498
603
370
384
1388
158
136
173
Effective Weighted Sample
1518
747
771
193
286
610
443
174
163
189
336
412
498
305
319
1215
155
129
171
Total
1600
779
821
208
346
641
406
155
160
189
383
488
531
281
300
1371
123
64
43
Yes & currently using
1230
602
628
172
280
505
273
114
113
139
322
404
405
199
222
1047
97
53
34
77%
77%
77%
83%
81%
79%
67%
74%
71%
73%
84%
83%
76%
71%
74%
76%
79%
83%
79%
f
f
f
ghi
lmn
Yes but stopped using
57
30
27
7
16
20
13
4
6
11
13
13
24
12
8
53
2
*
1
4%
4%
3%
4%
5%
3%
3%
3%
4%
6%
3%
3%
5%
4%
3%
4%
2%
1%
3%
TOTAL YES
1287
632
655
179
297
525
286
118
119
150
334
417
429
211
230
1100
99
53
35
80%
81%
80%
86%
86%
82%
71%
76%
74%
79%
87%
85%
81%
75%
77%
80%
81%
84%
82%
f
f
f
ghi
mn
No never used
243
120
123
22
35
94
92
31
31
37
36
57
76
55
54
214
17
6
5
15%
15%
15%
11%
10%
15%
23%
20%
19%
19%
9%
12%
14%
20%
18%
16%
14%
10%
12%
cde
j
j
j
kl
k
Don't know
70
27
43
7
14
21
28
6
10
3
13
14
25
15
16
57
7
4
2
4%
3%
5%
3%
4%
3%
7%
4%
6%
2%
3%
3%
5%
5%
5%
4%
6%
7%
6%
e
i
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)
Base : Those with fixed broadband at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1855
1582
273
1080
764
1108
574
Effective Weighted Sample
1518
1315
204
897
654
946
501
Total
1600
1398
202
1050
539
1032
526
Yes & currently using
1230
1066
164
845
375
821
375
77%
76%
81%
81%
70%
80%
71%
d
f
Yes but stopped using
57
49
9
36
20
35
21
4%
3%
4%
3%
4%
3%
4%
TOTAL YES
1287
1114
173
881
395
856
396
80%
80%
85%
84%
73%
83%
75%
d
f
No never used
243
220
23
134
109
131
107
15%
16%
11%
13%
20%
13%
20%
c
e
Don't know
70
63
7
34
35
45
23
4%
5%
3%
3%
7%
4%
4%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Only terrestrial TV (Channels 1-4/1-5)
81
39
42
13
12
12
44
26
6
6
4
14
17
17
33
66
9
*
5
4%
4%
4%
5%
3%
2%
6%
7%
2%
3%
1%
2%
3%
4%
5%
4%
5%
*%
8%
e
de
hij
kl
q
q
oq
Terrestrial TV
224
115
109
21
34
84
84
35
28
34
61
70
69
32
53
191
22
-
11
10%
11%
9%
7%
8%
11%
11%
9%
11%
14%
15%
12%
10%
8%
9%
10%
11%
-%
19%
c
g
mn
q
q
opq
Cable TV (through Virgin Media -
previously NTL and Telewest)
326
152
173
32
79
112
102
40
33
40
74
118
81
62
64
297
18
4
5
15%
14%
15%
11%
18%
15%
14%
11%
13%
16%
18%
21%
12%
15%
11%
16%
9%
4%
9%
c
g
g
lmn
n
pqr
q
q
Satellite TV (Sky)
960
484
476
140
193
389
237
88
87
110
228
249
312
187
211
787
82
58
33
43%
45%
41%
48%
44%
50%
32%
24%
34%
44%
54%
44%
47%
46%
35%
42%
42%
52%
53%
b
f
f
f
g
gh
ghi
n
n
n
op
op
Satellite TV (Other)
46
31
15
2
16
13
15
4
8
4
9
16
14
5
11
41
2
2
1
2%
3%
1%
1%
4%
2%
2%
1%
3%
2%
2%
3%
2%
1%
2%
2%
1%
1%
2%
b
ce
g
Freeview (through a set-top box or digital
television set) with ONLY free channels
1018
466
552
127
175
331
385
217
126
122
175
234
286
190
309
839
90
58
31
45%
43%
47%
43%
40%
43%
52%
58%
50%
49%
42%
42%
43%
46%
51%
45%
46%
52%
50%
cde
hij
j
kl
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Freeview (through a set-top box or digital
television set) with free channels PLUS
top-up channels such as ESPN, TV
favourites, Picturebox films)
101
47
54
11
16
39
36
10
17
12
24
29
27
18
26
82
8
9
1
5%
4%
5%
4%
4%
5%
5%
3%
7%
5%
6%
5%
4%
4%
4%
4%
4%
9%
2%
g
g
opr
Digital TV via a broadband DSL line (e.g.
BT Vision, Tiscali)
42
15
26
9
6
21
6
3
4
5
12
14
17
4
7
39
1
1
*
2%
1%
2%
3%
1%
3%
1%
1%
2%
2%
3%
3%
2%
1%
1%
2%
*%
1%
1%
f
f
g
No TV in household
40
29
11
8
14
9
9
17
6
4
2
5
15
6
15
32
3
3
1
2%
3%
1%
3%
3%
1%
1%
5%
2%
2%
1%
1%
2%
1%
2%
2%
2%
3%
2%
b
ef
ij
Don't know
2
1
1
-
-
*
1
-
-
-
-
1
-
-
*
2
-
-
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Only terrestrial TV (Channels 1-4/1-5)
81
68
12
18
63
39
37
4%
4%
4%
1%
6%
3%
5%
c
e
Terrestrial TV
224
189
35
135
89
146
66
10%
10%
12%
11%
9%
11%
8%
f
Cable TV (through Virgin Media - previously NTL and
Telewest)
326
324
1
206
118
176
145
15%
17%
*%
16%
12%
13%
18%
b
d
e
Satellite TV (Sky)
960
815
144
624
328
616
311
43%
42%
49%
50%
34%
45%
38%
a
d
f
Satellite TV (Other)
46
42
4
30
16
30
14
2%
2%
1%
2%
2%
2%
2%
Freeview (through a set-top box or digital television set)
with ONLY free channels
1018
870
148
511
502
629
358
45%
45%
50%
41%
52%
46%
44%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Freeview (through a set-top box or digital television set)
with free channels PLUS top-up channels such as
ESPN, TV favourites, Picturebox films)
101
79
22
54
47
66
33
5%
4%
8%
4%
5%
5%
4%
a
Digital TV via a broadband DSL line (e.g. BT Vision,
Tiscali)
42
33
8
26
16
28
13
2%
2%
3%
2%
2%
2%
2%
No TV in household
40
38
2
22
18
18
20
2%
2%
1%
2%
2%
1%
2%
e
Don't know
2
1
1
-
2
1
*
*%
*%
*%
-%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Only terrestrial TV (Channels 1-4/1-5)
60
28
32
9
7
9
35
19
3
4
3
9
12
12
27
49
8
*
3
3%
3%
3%
3%
2%
1%
5%
5%
1%
2%
1%
2%
2%
3%
4%
3%
4%
*%
5%
e
de
hij
kl
q
q
q
Terrestrial TV
39
21
18
4
8
12
14
10
8
2
6
12
10
8
9
34
2
-
4
2%
2%
2%
2%
2%
2%
2%
3%
3%
1%
1%
2%
1%
2%
2%
2%
1%
-%
6%
q
opq
Cable TV (through Virgin Media -
previously NTL and Telewest)
312
147
165
30
77
103
102
40
32
39
70
111
79
60
63
285
18
4
5
14%
14%
14%
10%
18%
13%
14%
11%
13%
16%
17%
20%
12%
15%
10%
15%
9%
4%
8%
c
g
lmn
n
pqr
q
q
Satellite TV (Sky)
944
471
473
139
191
384
229
87
84
109
221
242
310
183
208
773
82
56
33
42%
44%
41%
47%
44%
50%
31%
23%
33%
44%
53%
43%
47%
45%
34%
41%
42%
51%
53%
f
f
f
g
gh
ghi
n
n
n
o
op
Satellite TV (Other)
44
29
15
2
15
13
14
5
7
4
6
13
15
5
11
39
2
2
1
2%
3%
1%
1%
3%
2%
2%
1%
3%
2%
2%
2%
2%
1%
2%
2%
1%
2%
2%
b
c
Freeview (through a set-top box or digital
television set) with ONLY free channels
714
311
403
90
113
210
300
186
101
77
91
145
200
120
248
586
76
37
14
32%
29%
35%
31%
26%
27%
41%
49%
40%
31%
22%
26%
30%
29%
41%
31%
39%
34%
23%
a
cde
hij
ij
j
klm
r
or
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Freeview (through a set-top box or digital
television set) with free channels PLUS
top-up channels such as ESPN, TV
favourites, Picturebox films)
59
31
29
8
9
18
25
8
9
6
12
16
14
13
17
47
5
6
1
3%
3%
2%
3%
2%
2%
3%
2%
4%
3%
3%
3%
2%
3%
3%
3%
3%
6%
1%
or
Digital TV via a broadband DSL line (e.g.
BT Vision, Tiscali)
27
8
19
3
4
15
4
3
4
2
7
8
9
3
7
25
1
1
*
1%
1%
2%
1%
1%
2%
1%
1%
2%
1%
2%
1%
1%
1%
1%
1%
*%
1%
1%
f
No TV in household
40
29
11
8
14
9
9
17
6
4
2
5
15
6
15
32
3
3
1
2%
3%
1%
3%
3%
1%
1%
5%
2%
2%
1%
1%
2%
1%
2%
2%
2%
3%
2%
b
ef
ij
Don't know
2
1
1
-
-
*
1
-
-
-
-
1
-
-
*
2
-
-
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
-%
-%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Only terrestrial TV (Channels 1-4/1-5)
60
51
9
14
46
33
24
3%
3%
3%
1%
5%
2%
3%
c
Terrestrial TV
39
29
10
15
24
18
18
2%
1%
4%
1%
2%
1%
2%
a
c
Cable TV (through Virgin Media - previously NTL and
Telewest)
312
311
1
195
116
166
141
14%
16%
*%
16%
12%
12%
17%
b
d
e
Satellite TV (Sky)
944
802
142
615
321
603
308
42%
41%
48%
49%
33%
44%
37%
a
d
f
Satellite TV (Other)
44
40
4
30
13
27
15
2%
2%
1%
2%
1%
2%
2%
Freeview (through a set-top box or digital television set)
with ONLY free channels
714
611
103
315
396
431
269
32%
31%
35%
25%
41%
32%
33%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 74
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Freeview (through a set-top box or digital television set)
with free channels PLUS top-up channels such as
ESPN, TV favourites, Picturebox films)
59
44
15
32
28
42
16
3%
2%
5%
3%
3%
3%
2%
a
Digital TV via a broadband DSL line (e.g. BT Vision,
Tiscali)
27
20
7
15
12
17
10
1%
1%
2%
1%
1%
1%
1%
a
No TV in household
40
38
2
22
18
18
20
2%
2%
1%
2%
2%
1%
2%
e
Don't know
2
1
1
-
2
1
*
*%
*%
*%
-%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH44). SHOWCARD How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet
using a PC, laptop, netbook or tablet computer or a mobile phone. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Every day
1976
943
1033
245
376
693
662
321
222
216
374
500
571
361
544
1657
176
89
54
88%
88%
89%
83%
86%
89%
90%
86%
88%
87%
89%
89%
86%
88%
90%
88%
90%
81%
87%
c
cd
l
q
q
q
A few times a week
166
80
86
37
39
54
36
25
15
24
34
45
56
33
32
138
14
9
5
7%
7%
7%
13%
9%
7%
5%
7%
6%
10%
8%
8%
8%
8%
5%
7%
7%
8%
8%
ef
f
n
Once a week
21
11
10
1
4
5
11
6
4
-
6
4
8
3
6
19
1
1
-
1%
1%
1%
*%
1%
1%
1%
2%
2%
-%
1%
1%
1%
1%
1%
1%
*%
*%
-%
i
i
A few times a month
21
7
14
6
3
5
7
3
3
3
2
4
11
3
3
18
2
-
1
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
*%
1%
2%
1%
1%
1%
1%
-%
2%
Once a month
2
1
1
-
-
1
1
1
-
-
-
1
*
-
1
2
-
*
-
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
-%
*%
*%
-%
*%
*%
-%
*%
-%
Less often
34
19
15
1
9
12
12
13
5
5
1
4
12
6
12
26
3
4
2
2%
2%
1%
1%
2%
2%
2%
3%
2%
2%
*%
1%
2%
2%
2%
1%
2%
4%
2%
j
j
o
Don't know
20
13
7
3
6
5
6
6
4
1
2
6
5
4
6
12
-
8
*
1%
1%
1%
1%
1%
1%
1%
2%
2%
*%
1%
1%
1%
1%
1%
1%
-%
7%
*%
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 75
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH44). SHOWCARD How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet
using a PC, laptop, netbook or tablet computer or a mobile phone. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Every day
1976
1713
263
1096
870
1210
712
88%
88%
90%
87%
89%
89%
87%
A few times a week
166
147
18
106
59
96
65
7%
8%
6%
8%
6%
7%
8%
d
Once a week
21
19
1
12
9
12
9
1%
1%
1%
1%
1%
1%
1%
A few times a month
21
18
3
10
9
13
7
1%
1%
1%
1%
1%
1%
1%
Once a month
2
2
-
-
2
2
*
*%
*%
-%
-%
*%
*%
*%
Less often
34
32
3
17
17
18
15
2%
2%
1%
1%
2%
1%
2%
Don't know
20
15
6
12
8
6
14
1%
1%
2%
1%
1%
*%
2%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTI CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2694
1287
1407
341
458
883
1012
514
319
307
434
593
762
552
787
1954
248
244
248
Effective Weighted Sample
2196
1053
1143
276
362
739
849
423
263
245
367
485
629
452
653
1703
244
232
244
Total
2196
1044
1152
286
423
764
723
357
248
244
417
556
648
405
587
1836
192
107
60
Access to digital TV channels (without
the need for a separate set-top box, i.e.
built-in Freeview or Freesat)
1310
644
665
158
270
477
404
187
160
149
286
375
384
248
303
1088
125
63
33
60%
62%
58%
55%
64%
62%
56%
52%
64%
61%
69%
68%
59%
61%
52%
59%
65%
59%
55%
cf
cf
g
g
g
lmn
n
n
r
Built-in DVD player (i.e. not a standalone
DVD player that you need to connect to
your TV)
203
97
105
21
43
77
62
22
20
20
57
72
54
38
40
167
23
8
5
9%
9%
9%
7%
10%
10%
9%
6%
8%
8%
14%
13%
8%
9%
7%
9%
12%
7%
8%
ghi
ln
Access to the internet (to access web
pages or video streamed through the TV
using any means, e.g. games console)
190
105
85
27
49
88
26
13
17
27
81
81
54
26
29
172
8
5
4
9%
10%
7%
9%
12%
12%
4%
4%
7%
11%
20%
15%
8%
6%
5%
9%
4%
5%
7%
b
f
f
f
g
ghi
lmn
n
pq
3D-capability (i.e. 3D ready - ability to
watch programmes in 3D)
41
20
22
7
13
12
9
2
4
7
14
13
14
5
10
36
2
3
*
2%
2%
2%
2%
3%
2%
1%
1%
2%
3%
3%
2%
2%
1%
2%
2%
1%
3%
1%
f
g
g
None of these
736
334
402
102
124
236
273
157
80
77
99
137
223
129
247
628
49
38
21
34%
32%
35%
36%
29%
31%
38%
44%
32%
32%
24%
25%
34%
32%
42%
34%
25%
35%
35%
de
hij
j
j
k
k
klm
p
p
p
Don't know
53
21
32
12
5
18
17
5
3
6
9
10
14
11
18
39
7
3
4
2%
2%
3%
4%
1%
2%
2%
1%
1%
3%
2%
2%
2%
3%
3%
2%
4%
3%
6%
d
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTI CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2694
2272
422
1295
1387
1513
933
Effective Weighted Sample
2196
1882
316
1070
1185
1284
808
Total
2196
1904
292
1229
954
1337
798
Access to digital TV channels (without the need for a
separate set-top box, i.e. built-in Freeview or Freesat)
1310
1171
139
789
513
827
450
60%
62%
48%
64%
54%
62%
56%
b
d
f
Built-in DVD player (i.e. not a standalone DVD player
that you need to connect to your TV)
203
167
36
125
75
112
86
9%
9%
12%
10%
8%
8%
11%
a
d
Access to the internet (to access web pages or video
streamed through the TV using any means, e.g. games
console)
190
171
19
145
45
130
55
9%
9%
7%
12%
5%
10%
7%
d
f
3D-capability (i.e. 3D ready - ability to watch
programmes in 3D)
41
37
4
28
14
24
17
2%
2%
1%
2%
1%
2%
2%
None of these
736
608
128
352
381
423
291
34%
32%
44%
29%
40%
32%
37%
a
c
e
Don't know
53
48
5
29
24
27
21
2%
3%
2%
2%
3%
2%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2694
1287
1407
341
458
883
1012
514
319
307
434
593
762
552
787
1954
248
244
248
Effective Weighted Sample
2196
1053
1143
276
362
739
849
423
263
245
367
485
629
452
653
1703
244
232
244
Total
2196
1044
1152
286
423
764
723
357
248
244
417
556
648
405
587
1836
192
107
60
Yes, the main TV in the household is an
HDTV set or HD ready
1540
755
784
196
316
567
461
180
171
189
336
441
472
293
333
1307
129
64
40
70%
72%
68%
68%
75%
74%
64%
50%
69%
77%
81%
79%
73%
72%
57%
71%
67%
60%
65%
b
f
f
g
gh
gh
lmn
n
n
q
No
537
245
291
70
87
166
213
149
67
46
72
91
145
87
213
433
54
34
16
24%
24%
25%
25%
21%
22%
29%
42%
27%
19%
17%
16%
22%
22%
36%
24%
28%
32%
27%
de
hij
ij
k
k
klm
o
Don't know
119
43
76
20
19
31
49
28
10
9
8
23
31
24
41
96
9
9
5
5%
4%
7%
7%
5%
4%
7%
8%
4%
4%
2%
4%
5%
6%
7%
5%
5%
8%
8%
a
e
hij
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2694
2272
422
1295
1387
1513
933
Effective Weighted Sample
2196
1882
316
1070
1185
1284
808
Total
2196
1904
292
1229
954
1337
798
Yes, the main TV in the household is an HDTV set or HD
ready
1540
1345
195
950
581
981
519
70%
71%
67%
77%
61%
73%
65%
d
f
No
537
455
81
231
303
281
239
24%
24%
28%
19%
32%
21%
30%
c
e
Don't know
119
104
15
49
70
74
40
5%
5%
5%
4%
7%
6%
5%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1837
907
930
231
342
650
614
257
215
239
351
460
547
392
438
1365
167
143
162
Effective Weighted Sample
1508
745
763
185
275
545
516
209
179
191
300
382
454
320
365
1194
164
135
160
Total
1540
755
784
196
316
567
461
180
171
189
336
441
472
293
333
1307
129
64
40
Yes
939
476
463
118
208
369
244
90
97
111
229
288
295
168
189
793
86
32
28
61%
63%
59%
61%
66%
65%
53%
50%
57%
59%
68%
65%
62%
57%
57%
61%
67%
50%
71%
f
f
ghi
mn
q
q
oq
No
565
267
298
72
99
189
205
85
67
74
100
144
165
124
133
483
41
31
11
37%
35%
38%
37%
31%
33%
44%
47%
39%
39%
30%
33%
35%
42%
40%
37%
32%
48%
28%
de
j
j
j
kl
k
r
opr
Don't know
35
12
23
5
9
9
12
5
7
4
7
10
12
2
11
31
2
2
1
2%
2%
3%
3%
3%
2%
3%
3%
4%
2%
2%
2%
3%
1%
3%
2%
2%
2%
1%
m
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1837
1570
267
988
841
1093
582
Effective Weighted Sample
1508
1304
205
827
719
936
504
Total
1540
1345
195
950
581
981
519
Yes
939
825
114
610
324
592
319
61%
61%
58%
64%
56%
60%
61%
d
No
565
487
78
319
244
370
184
37%
36%
40%
34%
42%
38%
35%
c
Don't know
35
32
3
21
14
18
16
2%
2%
1%
2%
2%
2%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH55). Which supplier provides your HD TV service, for your main TV set?
Base : Those with an HD TV service for their main TV set
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1087
555
532
143
214
411
319
127
117
140
238
289
339
221
238
790
111
71
115
Effective Weighted Sample
889
456
432
113
172
345
267
101
96
109
201
242
280
178
195
697
109
67
113
Total
939
476
463
118
208
369
244
90
97
111
229
288
295
168
189
793
86
32
28
Sky (via satellite dish)
563
291
272
82
110
249
121
44
45
66
145
164
179
105
114
462
58
**
18
60%
61%
59%
69%
53%
68%
50%
49%
47%
59%
63%
57%
61%
63%
60%
58%
67%
**
65%
df
df
gh
Virgin Media (via cable)
175
88
88
17
55
57
46
15
19
24
45
67
50
32
26
161
9
**
3
19%
18%
19%
15%
26%
16%
19%
17%
20%
21%
19%
23%
17%
19%
14%
20%
11%
**
11%
ce
n
pr
Freeview (via TV aerial)
155
69
86
17
35
45
58
27
27
12
31
40
50
25
40
130
15
**
6
17%
15%
19%
14%
17%
12%
24%
30%
28%
11%
14%
14%
17%
15%
21%
16%
18%
**
22%
ce
ij
ij
k
Freesat (via satellite dish)
35
23
12
2
5
10
16
2
5
6
8
12
13
4
6
31
3
**
-
4%
5%
3%
2%
3%
3%
7%
2%
5%
5%
3%
4%
4%
2%
3%
4%
3%
**
-%
e
r
Don't know
11
5
6
-
2
7
3
1
-
4
1
4
3
2
3
9
1
**
1
1%
1%
1%
-%
1%
2%
1%
1%
-%
3%
*%
2%
1%
1%
1%
1%
2%
**
2%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH55). Which supplier provides your HD TV service, for your main TV set?
Base : Those with an HD TV service for their main TV set
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1087
931
156
625
457
636
336
Effective Weighted Sample
889
767
125
518
392
553
290
Total
939
825
114
610
324
592
319
Sky (via satellite dish)
563
489
74
384
173
350
195
60%
59%
65%
63%
54%
59%
61%
d
Virgin Media (via cable)
175
174
1
120
55
103
69
19%
21%
1%
20%
17%
17%
22%
b
Freeview (via TV aerial)
155
124
31
77
77
109
41
17%
15%
27%
13%
24%
18%
13%
a
c
f
Freesat (via satellite dish)
35
29
5
21
14
25
9
4%
4%
5%
3%
4%
4%
3%
Don't know
11
8
3
7
4
5
5
1%
1%
3%
1%
1%
1%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1215
618
597
165
237
456
357
140
123
153
248
284
378
261
292
840
106
130
139
Effective Weighted Sample
977
500
478
134
182
379
293
110
94
118
210
230
308
209
238
738
104
123
137
Total
1003
512
491
142
209
400
252
92
95
114
236
263
326
192
222
826
84
59
34
Sky satellite dish to receive subscription
channels - you pay a monthly
subscription fee
891
449
442
127
182
369
213
75
78
107
214
237
295
172
187
725
80
55
31
89%
88%
90%
90%
87%
92%
84%
82%
82%
94%
91%
90%
91%
90%
84%
88%
95%
93%
91%
df
gh
gh
n
o
Sky satellite dish for free to air services
only - you pay no monthly subscription
fee
50
23
27
10
9
11
20
10
6
1
10
9
9
12
20
43
2
2
2
5%
4%
5%
7%
4%
3%
8%
10%
6%
1%
4%
3%
3%
6%
9%
5%
3%
4%
6%
e
e
ij
i
kl
Freesat standard package with a dish
and standard set top box - you do not
pay a subscription fee
20
12
8
1
5
9
5
2
2
2
4
10
3
2
6
17
1
2
*
2%
2%
2%
1%
2%
2%
2%
3%
2%
2%
2%
4%
1%
1%
2%
2%
1%
3%
1%
l
Freesat HD package with a dish and high
definition (HD) set top box - you do not
pay a subscription fee
20
17
3
-
3
6
11
2
3
4
4
4
9
3
4
19
-
1
*
2%
3%
1%
-%
2%
2%
4%
2%
3%
3%
2%
2%
3%
2%
2%
2%
-%
2%
1%
b
ce
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
7
5
2
-
7
*
-
*
3
1
3
1
3
2
2
6
-
1
1
1%
1%
*%
-%
3%
*%
-%
*%
4%
*%
1%
*%
1%
1%
1%
1%
-%
1%
3%
cef
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1215
618
597
165
237
456
357
140
123
153
248
284
378
261
292
840
106
130
139
Effective Weighted Sample
977
500
478
134
182
379
293
110
94
118
210
230
308
209
238
738
104
123
137
Total
1003
512
491
142
209
400
252
92
95
114
236
263
326
192
222
826
84
59
34
Other satellite dish, showing mainly non-
English programmes where you do not
pay a monthly subscription fee
12
8
4
-
6
4
3
1
2
1
4
6
3
-
3
11
1
1
-
1%
1%
1%
-%
3%
1%
1%
1%
2%
1%
2%
2%
1%
-%
1%
1%
1%
1%
-%
m
Broadband satellite - satellite provided
for the use of broadband internet access
but used to access free to air satellite
programmes
8
6
2
1
2
3
1
1
-
2
2
3
2
1
1
7
-
1
-
1%
1%
*%
1%
1%
1%
*%
1%
-%
2%
1%
1%
1%
1%
*%
1%
-%
1%
-%
Don't know
13
7
6
4
2
3
4
1
3
-
3
1
6
2
3
11
1
1
-
1%
1%
1%
3%
1%
1%
2%
1%
3%
-%
1%
*%
2%
1%
1%
1%
1%
1%
-%
i
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1215
1002
213
701
508
716
360
Effective Weighted Sample
977
819
160
572
427
611
309
Total
1003
855
148
652
343
646
323
Sky satellite dish to receive subscription channels - you
pay a monthly subscription fee
891
760
131
593
293
574
286
89%
89%
89%
91%
85%
89%
88%
d
Sky satellite dish for free to air services only - you pay no
monthly subscription fee
50
37
12
19
29
29
19
5%
4%
8%
3%
9%
4%
6%
a
c
Freesat standard package with a dish and standard set
top box - you do not pay a subscription fee
20
20
-
12
8
14
6
2%
2%
-%
2%
2%
2%
2%
b
Freesat HD package with a dish and high definition (HD)
set top box - you do not pay a subscription fee
20
17
3
12
8
17
3
2%
2%
2%
2%
2%
3%
1%
Other satellite dish, showing mainly non-English
programmes where you pay a monthly subscription fee
7
7
1
7
*
3
3
1%
1%
1%
1%
*%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1215
1002
213
701
508
716
360
Effective Weighted Sample
977
819
160
572
427
611
309
Total
1003
855
148
652
343
646
323
Other satellite dish, showing mainly non-English
programmes where you do not pay a monthly
subscription fee
12
12
-
8
4
8
4
1%
1%
-%
1%
1%
1%
1%
Broadband satellite - satellite provided for the use of
broadband internet access but used to access free to air
satellite programmes
8
8
-
6
2
6
2
1%
1%
-%
1%
1%
1%
1%
Don't know
13
12
1
7
4
8
5
1%
1%
1%
1%
1%
1%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE)
Base : Those with a Sky satellite dish for free to air services only
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
67
31
36
13
11
12
31
16
8
2
11
11
13
17
26
51
3
5
8
Effective Weighted Sample
55
26
29
11
9
10
26
13
6
2
9
9
11
13
22
45
3
5
8
Total
50
23
27
10
9
11
20
10
6
1
10
9
9
12
20
43
2
2
2
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE)
Base : Those with a Sky satellite dish for free to air services only
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
67
49
18
21
45
38
21
Effective Weighted Sample
55
40
15
18
38
32
19
Total
50
37
12
19
29
29
19
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1079
546
533
148
208
422
301
113
103
142
226
258
344
232
245
731
101
121
126
Effective Weighted Sample
866
440
426
119
160
350
246
89
78
110
192
208
280
186
199
643
99
115
124
Total
891
449
442
127
182
369
213
75
78
107
214
237
295
172
187
725
80
55
31
Sky Sports 1 only
40
19
22
3
9
16
12
4
6
3
11
14
13
3
10
37
-
2
1
5%
4%
5%
3%
5%
4%
6%
5%
8%
3%
5%
6%
4%
2%
5%
5%
-%
4%
4%
m
m
p
p
Sky Sports 2 only
1
-
1
*
*
-
*
-
-
-
*
-
*
*
*
*
-
*
*
*%
-%
*%
*%
*%
-%
*%
-%
-%
-%
*%
-%
*%
*%
*%
*%
-%
1%
1%
o
Sky Sports Pack (Sky Sports 1, 2, 3 and
4)
357
205
152
52
86
136
83
20
24
53
105
111
112
71
63
289
42
16
10
40%
46%
34%
41%
47%
37%
39%
27%
31%
49%
49%
47%
38%
41%
34%
40%
53%
28%
31%
b
e
gh
gh
n
q
oqr
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
30
16
14
4
3
12
10
2
*
4
6
6
11
5
8
23
2
3
2
3%
3%
3%
3%
2%
3%
5%
2%
1%
4%
3%
2%
4%
3%
4%
3%
3%
5%
6%
Sky Movies 2 only (Comedy, Indie, Sci-Fi
& Horror, Crime & Thriller, Action &
Adventure)
8
4
4
2
1
3
2
-
-
1
4
4
3
*
1
6
1
-
1
1%
1%
1%
2%
*%
1%
1%
-%
-%
1%
2%
2%
1%
*%
*%
1%
2%
-%
3%
o
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2, plus
Premiere and Disney Cinemagic)
278
145
134
50
66
115
47
17
18
33
79
74
88
62
54
220
42
11
6
31%
32%
30%
40%
36%
31%
22%
23%
23%
31%
37%
31%
30%
36%
29%
30%
52%
20%
20%
f
f
f
gh
qr
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1079
546
533
148
208
422
301
113
103
142
226
258
344
232
245
731
101
121
126
Effective Weighted Sample
866
440
426
119
160
350
246
89
78
110
192
208
280
186
199
643
99
115
124
Total
891
449
442
127
182
369
213
75
78
107
214
237
295
172
187
725
80
55
31
Sky+ HD (High Definition channels
through Sky+ HD box)
318
167
152
45
63
149
61
18
27
33
93
105
105
59
49
261
33
15
9
36%
37%
34%
35%
34%
40%
29%
24%
35%
31%
43%
44%
36%
34%
26%
36%
41%
28%
29%
f
gi
mn
n
q
ANY SPORTS
398
223
175
56
95
151
96
24
30
56
116
125
126
74
73
327
42
18
11
45%
50%
40%
44%
52%
41%
45%
32%
38%
52%
54%
53%
43%
43%
39%
45%
53%
33%
36%
b
e
g
gh
ln
q
qr
ANY MOVIES
316
164
152
57
70
131
59
19
18
38
88
84
102
68
62
248
45
14
9
35%
37%
34%
45%
38%
35%
28%
25%
23%
35%
41%
35%
35%
39%
33%
34%
57%
25%
28%
f
f
f
gh
q
oqr
SPORTS AND MOVIES
219
117
102
39
51
88
41
12
14
27
66
65
70
42
42
168
37
9
5
25%
26%
23%
30%
28%
24%
19%
16%
18%
25%
31%
27%
24%
24%
23%
23%
46%
17%
16%
f
f
gh
oqr
Basic package only
273
122
151
32
48
114
78
38
26
31
50
55
94
52
71
221
18
22
11
31%
27%
34%
25%
27%
31%
37%
50%
33%
29%
23%
23%
32%
30%
38%
31%
23%
40%
36%
a
cd
hij
k
k
p
p
None of these
13
6
8
2
4
4
3
1
1
2
1
2
6
1
5
11
1
*
1
1%
1%
2%
2%
2%
1%
1%
2%
2%
2%
1%
1%
2%
*%
2%
2%
1%
1%
3%
Don't know
13
2
11
4
4
4
1
-
2
3
1
3
5
4
1
11
1
1
*
1%
1%
2%
3%
2%
1%
1%
-%
3%
3%
1%
1%
2%
3%
*%
2%
1%
2%
1%
a
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1079
892
187
641
434
635
318
Effective Weighted Sample
866
728
139
522
364
543
272
Total
891
760
131
593
293
574
286
Sky Sports 1 only
40
32
9
30
11
25
15
5%
4%
7%
5%
4%
4%
5%
Sky Sports 2 only
1
*
1
-
1
1
-
*%
*%
1%
-%
*%
*%
-%
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
357
304
52
248
108
236
112
40%
40%
40%
42%
37%
41%
39%
Sky Movies 1 only (Comedy, Family, Classics, Modern
Greats, Drama & Romance)
30
24
5
15
14
19
9
3%
3%
4%
3%
5%
3%
3%
Sky Movies 2 only (Comedy, Indie, Sci-Fi & Horror,
Crime & Thriller, Action & Adventure)
8
7
1
5
2
3
4
1%
1%
1%
1%
1%
1%
1%
Sky Movies Pack (All Sky Movies channels in Sky
Movies 1 and 2, plus Premiere and Disney Cinemagic)
278
239
40
199
78
184
89
31%
31%
30%
34%
27%
32%
31%
d
Sky+ HD (High Definition channels through Sky+ HD
box)
318
286
32
231
86
214
95
36%
38%
24%
39%
29%
37%
33%
b
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1079
892
187
641
434
635
318
Effective Weighted Sample
866
728
139
522
364
543
272
Total
891
760
131
593
293
574
286
ANY SPORTS
398
336
62
278
119
261
126
45%
44%
47%
47%
41%
45%
44%
ANY MOVIES
316
270
47
219
95
207
101
35%
35%
35%
37%
32%
36%
35%
SPORTS AND MOVIES
219
191
28
158
62
137
78
25%
25%
22%
27%
21%
24%
27%
Basic package only
273
236
37
166
105
159
102
31%
31%
28%
28%
36%
28%
36%
c
e
None of these
13
9
4
8
5
7
6
1%
1%
3%
1%
2%
1%
2%
Don't know
13
12
1
8
5
6
7
1%
2%
1%
1%
2%
1%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
~l
~m
~n
o
~p
~q
~r
Unweighted total
361
173
188
39
71
119
132
55
36
45
68
110
89
78
84
303
25
10
23
Effective Weighted Sample
301
146
155
32
60
102
113
47
33
36
58
93
75
66
73
264
25
10
23
Total
326
152
173
32
79
112
102
40
33
40
74
118
81
62
64
297
18
4
5
Sky Sports channels
68
40
27
**
**
19
21
**
**
**
**
26
**
**
**
63
**
**
**
21%
26%
16%
**
**
17%
21%
**
**
**
**
22%
**
**
**
21%
**
**
**
b
Sky Movies channels
42
24
19
**
**
12
12
**
**
**
**
18
**
**
**
40
**
**
**
13%
16%
11%
**
**
11%
12%
**
**
**
**
15%
**
**
**
13%
**
**
**
High Definition channel through V+ HD
box
106
56
50
**
**
34
28
**
**
**
**
45
**
**
**
100
**
**
**
32%
37%
29%
**
**
30%
27%
**
**
**
**
38%
**
**
**
34%
**
**
**
Basic package only
146
61
84
**
**
50
50
**
**
**
**
45
**
**
**
129
**
**
**
45%
40%
49%
**
**
44%
49%
**
**
**
**
38%
**
**
**
43%
**
**
**
None of these
21
9
12
**
**
8
7
**
**
**
**
9
**
**
**
20
**
**
**
6%
6%
7%
**
**
7%
7%
**
**
**
**
7%
**
**
**
7%
**
**
**
Don't know
13
3
10
**
**
5
3
**
**
**
**
5
**
**
**
12
**
**
**
4%
2%
5%
**
**
5%
3%
**
**
**
**
4%
**
**
**
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
361
360
1
195
165
173
165
Effective Weighted Sample
301
300
1
168
143
149
145
Total
326
324
1
206
118
176
145
Sky Sports channels
68
68
**
45
22
40
26
21%
21%
**
22%
19%
23%
18%
Sky Movies channels
42
42
**
30
12
22
19
13%
13%
**
15%
10%
13%
13%
High Definition channel through V+ HD box
106
106
**
74
32
57
47
32%
33%
**
36%
27%
32%
33%
Basic package only
146
144
**
80
64
81
63
45%
44%
**
39%
54%
46%
43%
c
None of these
21
21
**
15
6
9
12
6%
6%
**
7%
5%
5%
8%
Don't know
13
13
**
8
5
5
7
4%
4%
**
4%
4%
3%
5%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1165
588
577
163
220
443
339
134
114
146
240
271
364
252
278
801
104
127
133
Effective Weighted Sample
937
475
462
132
169
369
277
106
86
113
203
219
296
202
227
703
102
120
131
Total
960
484
476
140
193
389
237
88
87
110
228
249
312
187
211
787
82
58
33
Yes
729
360
369
101
151
321
156
53
61
89
185
204
243
137
145
596
72
38
23
76%
74%
78%
72%
78%
83%
66%
60%
70%
81%
81%
82%
78%
73%
69%
76%
87%
66%
70%
f
cf
g
g
mn
n
q
oqr
No
210
115
95
36
37
62
76
32
25
20
38
40
62
48
60
174
9
19
9
22%
24%
20%
26%
19%
16%
32%
36%
28%
18%
17%
16%
20%
26%
28%
22%
11%
32%
28%
e
de
ij
j
k
kl
p
op
p
Don't know
20
9
11
4
5
6
5
3
1
1
5
5
7
2
6
17
2
1
1
2%
2%
2%
3%
3%
2%
2%
4%
1%
1%
2%
2%
2%
1%
3%
2%
2%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1165
959
206
672
487
685
347
Effective Weighted Sample
937
784
154
549
409
584
298
Total
960
815
144
624
328
616
311
Yes
729
617
112
499
224
489
217
76%
76%
77%
80%
68%
79%
70%
d
f
No
210
180
31
115
93
123
78
22%
22%
21%
18%
28%
20%
25%
c
Don't know
20
18
2
10
10
3
16
2%
2%
1%
2%
3%
1%
5%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
k
~l
~m
~n
o
~p
~q
~r
Unweighted total
361
173
188
39
71
119
132
55
36
45
68
110
89
78
84
303
25
10
23
Effective Weighted Sample
301
146
155
32
60
102
113
47
33
36
58
93
75
66
73
264
25
10
23
Total
326
152
173
32
79
112
102
40
33
40
74
118
81
62
64
297
18
4
5
Yes
179
83
96
**
**
64
43
**
**
**
**
75
**
**
**
170
**
**
**
55%
54%
56%
**
**
57%
42%
**
**
**
**
64%
**
**
**
57%
**
**
**
f
No
139
69
70
**
**
44
59
**
**
**
**
40
**
**
**
121
**
**
**
43%
45%
40%
**
**
39%
57%
**
**
**
**
34%
**
**
**
41%
**
**
**
e
Don't know
8
1
7
**
**
5
1
**
**
**
**
3
**
**
**
7
**
**
**
2%
1%
4%
**
**
5%
1%
**
**
**
**
3%
**
**
**
2%
**
**
**
a
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
361
360
1
195
165
173
165
Effective Weighted Sample
301
300
1
168
143
149
145
Total
326
324
1
206
118
176
145
Yes
179
179
**
126
53
105
72
55%
55%
**
61%
45%
60%
50%
d
No
139
139
**
76
61
66
69
43%
43%
**
37%
52%
38%
48%
c
Don't know
8
6
**
4
4
4
3
2%
2%
**
2%
4%
3%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
47
32
15
1
8
17
21
7
6
7
9
13
14
8
12
39
1
5
2
Effective Weighted Sample
38
26
13
1
7
14
18
5
5
7
7
11
11
8
10
33
1
5
2
Total
39
28
11
1
7
15
15
4
4
5
8
13
12
5
9
35
1
3
*
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
47
43
4
24
23
34
11
Effective Weighted Sample
38
35
4
20
20
28
9
Total
39
36
3
24
15
29
9
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1424
664
760
172
216
446
590
322
195
170
216
292
382
298
452
1012
127
155
130
Effective Weighted Sample
1166
542
624
139
167
376
498
267
164
135
181
239
315
244
377
885
125
147
128
Total
1102
503
599
137
188
361
416
227
141
133
190
252
310
206
334
905
98
67
32
Yes
200
93
107
23
27
61
90
23
27
26
47
70
63
34
34
177
14
7
3
18%
18%
18%
17%
14%
17%
22%
10%
19%
20%
25%
28%
20%
16%
10%
20%
14%
10%
9%
d
g
g
g
lmn
n
n
qr
No
798
369
429
105
138
265
290
191
103
92
125
159
212
158
271
641
74
57
27
72%
73%
72%
77%
74%
73%
70%
84%
73%
69%
66%
63%
68%
77%
81%
71%
75%
85%
84%
hij
kl
kl
op
o
Don't know
103
41
62
10
23
36
35
14
11
14
18
24
35
14
30
87
11
4
2
9%
8%
10%
7%
12%
10%
8%
6%
8%
11%
9%
10%
11%
7%
9%
10%
11%
5%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1424
1183
241
619
799
827
467
Effective Weighted Sample
1166
986
180
507
686
704
404
Total
1102
936
166
555
543
681
389
Yes
200
162
38
101
99
155
42
18%
17%
23%
18%
18%
23%
11%
f
No
798
678
120
394
402
460
312
72%
72%
72%
71%
74%
67%
80%
e
Don't know
103
95
8
60
42
66
35
9%
10%
5%
11%
8%
10%
9%
b
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
43
16
27
7
6
21
9
4
5
5
12
12
18
4
9
37
1
3
2
Effective Weighted Sample
36
13
23
6
5
18
8
4
5
4
10
10
15
4
8
33
1
3
2
Total
42
15
26
9
6
21
6
3
4
5
12
14
17
4
7
39
1
1
*
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
43
32
11
25
18
28
13
Effective Weighted Sample
36
27
10
21
15
24
11
Total
42
33
8
26
16
28
13
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR2). Do you personally use this DVR (i.e. Digital Video Recorder)? IF NECESSARY - A DVR is sometimes known as a PVR. (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
Yes
839
422
417
101
179
347
212
58
90
105
221
272
271
150
146
712
68
36
23
77%
80%
74%
75%
78%
79%
75%
68%
84%
77%
83%
81%
77%
77%
71%
77%
77%
77%
84%
b
g
g
n
No
189
79
110
27
39
67
56
21
14
23
31
49
64
35
42
159
17
9
4
17%
15%
20%
20%
17%
15%
20%
25%
13%
17%
11%
14%
18%
18%
21%
17%
19%
18%
16%
hj
Don't know
59
25
34
7
13
24
15
6
3
8
16
16
16
10
17
54
3
2
-
5%
5%
6%
5%
6%
5%
5%
7%
3%
6%
6%
5%
4%
5%
8%
6%
3%
4%
-%
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR2). Do you personally use this DVR (i.e. Digital Video Recorder)? IF NECESSARY - A DVR is sometimes known as a PVR. (SINGLE CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
Yes
839
707
132
568
270
583
233
77%
75%
90%
80%
73%
79%
72%
a
d
f
No
189
176
13
104
82
117
68
17%
19%
9%
15%
22%
16%
21%
b
c
Don't know
59
57
1
41
16
35
23
5%
6%
1%
6%
4%
5%
7%
b
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QR4). SHOWCARD How long have you owned your DVR? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
Less than 3 months
48
24
24
8
11
12
17
6
6
8
11
13
16
6
14
39
8
1
1
4%
5%
4%
6%
5%
3%
6%
7%
6%
6%
4%
4%
5%
3%
7%
4%
9%
2%
3%
e
o
3 to 6 months
68
32
36
11
16
23
18
9
5
8
17
21
23
12
12
60
4
4
1
6%
6%
6%
8%
7%
5%
6%
11%
5%
6%
6%
6%
7%
6%
6%
6%
4%
8%
3%
7 to 12 months
150
78
72
15
37
61
36
12
15
21
47
49
51
22
28
129
8
10
4
14%
15%
13%
11%
16%
14%
13%
14%
14%
16%
18%
14%
15%
11%
14%
14%
9%
21%
13%
p
More than 12 months
718
351
367
76
144
311
187
52
71
92
177
222
229
142
125
608
62
27
20
66%
67%
66%
56%
62%
71%
66%
61%
66%
68%
66%
66%
65%
73%
61%
66%
70%
59%
74%
cd
n
q
Don't know
103
42
62
25
23
30
25
5
10
6
15
33
32
13
26
90
7
5
2
10%
8%
11%
19%
10%
7%
9%
6%
10%
4%
6%
10%
9%
6%
13%
10%
8%
10%
7%
def
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QR4). SHOWCARD How long have you owned your DVR? (SINGLE CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
Less than 3 months
48
40
8
30
18
33
14
4%
4%
5%
4%
5%
4%
4%
3 to 6 months
68
57
11
39
29
41
26
6%
6%
7%
5%
8%
6%
8%
7 to 12 months
150
134
15
114
35
92
54
14%
14%
11%
16%
10%
13%
17%
d
More than 12 months
718
616
102
470
245
498
200
66%
66%
70%
66%
66%
68%
62%
Don't know
103
93
10
61
41
71
30
10%
10%
7%
9%
11%
10%
9%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
More than once a week
605
288
317
63
135
259
148
40
62
83
164
193
196
114
103
508
59
23
15
56%
55%
57%
47%
58%
59%
52%
47%
58%
62%
61%
57%
56%
59%
50%
55%
67%
49%
55%
c
c
g
g
oq
Once a week
135
74
61
21
28
52
33
8
7
18
28
40
44
26
24
116
9
8
2
12%
14%
11%
16%
12%
12%
12%
9%
7%
13%
10%
12%
12%
14%
12%
13%
10%
17%
7%
r
Once every 2-3 weeks
75
34
41
6
23
29
17
8
8
7
22
22
31
11
12
64
7
1
3
7%
7%
7%
4%
10%
7%
6%
9%
7%
6%
8%
7%
9%
5%
6%
7%
8%
3%
12%
q
Once a month
74
43
31
15
12
30
17
7
7
10
18
19
34
8
13
68
3
3
1
7%
8%
6%
11%
5%
7%
6%
8%
7%
7%
7%
6%
10%
4%
6%
7%
3%
6%
3%
m
Once every 2-4 months
30
16
14
3
5
9
14
5
6
1
5
9
6
3
11
24
3
2
1
3%
3%
2%
2%
2%
2%
5%
6%
6%
1%
2%
3%
2%
2%
5%
3%
3%
5%
2%
e
ij
i
lm
Less often than every 4 months
37
14
23
8
6
14
10
4
7
1
7
11
13
5
8
34
1
2
1
3%
3%
4%
6%
3%
3%
4%
5%
6%
1%
3%
3%
4%
3%
4%
4%
1%
3%
4%
i
Never
78
35
42
7
12
29
31
11
5
9
14
27
15
18
18
65
4
6
3
7%
7%
8%
5%
5%
7%
11%
13%
5%
6%
5%
8%
4%
9%
9%
7%
4%
13%
13%
cde
hj
l
l
l
op
op
Don't know
53
23
30
13
10
17
13
2
5
5
11
16
13
9
15
46
4
2
1
5%
4%
5%
10%
4%
4%
5%
3%
5%
4%
4%
5%
4%
5%
7%
5%
4%
3%
5%
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
More than once a week
605
516
89
415
189
428
161
56%
55%
61%
58%
51%
58%
50%
d
f
Once a week
135
113
21
88
45
86
47
12%
12%
14%
12%
12%
12%
14%
Once every 2-3 weeks
75
62
13
53
23
42
30
7%
7%
9%
7%
6%
6%
9%
e
Once a month
74
63
11
49
25
54
19
7%
7%
8%
7%
7%
7%
6%
Once every 2-4 months
30
27
3
13
17
21
9
3%
3%
2%
2%
5%
3%
3%
c
Less often than every 4 months
37
37
1
19
17
30
6
3%
4%
1%
3%
5%
4%
2%
b
Never
78
71
7
43
35
38
36
7%
8%
5%
6%
9%
5%
11%
c
e
Don't know
53
51
2
34
18
36
16
5%
5%
1%
5%
5%
5%
5%
b
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
Recorded a programme and watched it
on a different day to which it was
broadcast
805
392
414
91
174
337
204
54
77
106
219
261
264
142
139
683
69
33
20
74%
74%
74%
67%
75%
77%
72%
64%
72%
78%
82%
77%
75%
73%
68%
74%
78%
71%
74%
c
g
gh
n
Recorded a programme and watched it
on the same day
581
280
301
78
128
245
130
39
56
71
160
190
198
107
86
480
60
26
15
53%
53%
54%
58%
55%
56%
46%
45%
52%
53%
60%
56%
56%
55%
42%
52%
67%
57%
55%
f
f
f
g
n
n
n
o
Set to record an individual episode or
series link a particular programme
through the electronic programme guide,
also known as the on-screen TV guide
540
259
281
64
117
238
122
33
51
76
166
186
183
89
82
459
49
20
12
50%
49%
50%
47%
51%
54%
43%
38%
47%
56%
62%
55%
52%
46%
40%
50%
55%
44%
45%
f
g
gh
mn
n
Paused live television
454
224
230
54
102
205
93
22
44
68
146
159
144
82
69
386
39
18
10
42%
42%
41%
40%
44%
47%
33%
26%
41%
50%
55%
47%
41%
42%
34%
42%
44%
40%
37%
f
f
g
g
gh
n
Recorded a programme then watched it
back, fast forwarding through to just
watch the highlights (for example goals in
a football match)
380
211
169
41
96
162
81
18
35
55
118
131
128
69
53
323
34
14
9
35%
40%
30%
30%
42%
37%
29%
21%
32%
40%
44%
39%
36%
35%
26%
35%
39%
30%
34%
b
cf
f
g
gh
n
n
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
Rewound a programme I have been
watching to catch a highlight again
353
184
168
46
75
161
70
19
37
47
103
126
111
61
54
300
32
12
9
32%
35%
30%
34%
33%
37%
25%
22%
35%
35%
38%
37%
32%
31%
27%
32%
36%
26%
33%
f
f
g
g
g
n
Recorded a number of episodes of one
series and watched them all in one go
327
156
170
50
77
141
59
21
32
40
90
113
103
57
53
270
37
13
7
30%
30%
30%
37%
34%
32%
21%
25%
30%
29%
34%
34%
29%
30%
26%
29%
41%
28%
25%
f
f
f
or
Set to record an individual episode or
series link a particular programme by
clicking on the on screen icon available
on some live trailers for particular
programmeS
284
137
147
31
58
136
58
15
27
49
74
92
97
51
44
243
25
10
6
26%
26%
26%
23%
25%
31%
21%
17%
25%
36%
28%
27%
28%
26%
21%
26%
28%
21%
21%
f
g
g
Rewound a programme I have been
watching for another reason
249
129
121
25
59
113
52
13
27
30
73
86
88
45
30
212
23
10
5
23%
24%
22%
19%
26%
26%
18%
16%
25%
22%
27%
25%
25%
23%
15%
23%
26%
22%
18%
f
f
g
n
n
n
Recorded something using my DVR and
then put it onto video or DVD
80
49
31
18
8
34
20
6
11
8
16
31
27
17
6
72
3
4
1
7%
9%
6%
13%
3%
8%
7%
7%
10%
6%
6%
9%
8%
9%
3%
8%
4%
8%
4%
b
df
d
n
n
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
None of these
106
46
60
12
19
34
41
15
7
7
16
33
25
21
26
88
7
7
4
10%
9%
11%
9%
8%
8%
14%
17%
6%
5%
6%
10%
7%
11%
13%
10%
8%
14%
13%
de
hij
l
Don't know
27
10
16
5
3
10
9
2
4
6
2
5
6
5
10
24
-
2
1
2%
2%
3%
4%
1%
2%
3%
3%
4%
4%
1%
2%
2%
3%
5%
3%
-%
4%
2%
j
j
kl
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
Recorded a programme and watched it on a different
day to which it was broadcast
805
681
124
551
251
548
237
74%
72%
85%
77%
68%
74%
73%
a
d
Recorded a programme and watched it on the same day
581
481
100
406
172
403
163
53%
51%
69%
57%
47%
55%
50%
a
d
Set to record an individual episode or series link a
particular programme through the electronic programme
guide, also known as the on-screen TV guide
540
453
87
389
150
400
128
50%
48%
60%
55%
41%
54%
39%
a
d
f
Paused live television
454
384
70
327
127
326
118
42%
41%
48%
46%
35%
44%
36%
d
f
Recorded a programme then watched it back, fast
forwarding through to just watch the highlights (for
example goals in a football match)
380
323
57
276
105
278
93
35%
34%
39%
39%
28%
38%
29%
d
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
Rewound a programme I have been watching to catch a
highlight again
353
300
53
250
101
258
86
32%
32%
36%
35%
28%
35%
26%
d
f
Recorded a number of episodes of one series and
watched them all in one go
327
270
56
238
88
235
85
30%
29%
38%
33%
24%
32%
26%
a
d
Set to record an individual episode or series link a
particular programme by clicking on the on screen icon
available on some live trailers for particular programmeS
284
237
47
214
70
213
65
26%
25%
32%
30%
19%
29%
20%
d
f
Rewound a programme I have been watching for
another reason
249
211
38
184
65
185
59
23%
22%
26%
26%
18%
25%
18%
d
f
Recorded something using my DVR and then put it onto
video or DVD
80
64
16
59
21
65
14
7%
7%
11%
8%
6%
9%
4%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
None of these
106
101
4
56
48
64
38
10%
11%
3%
8%
13%
9%
12%
b
c
Don't know
27
25
2
15
12
14
13
2%
3%
1%
2%
3%
2%
4%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
I always or almost always fast forward
through the adverts
780
398
381
95
163
331
191
57
75
94
218
252
249
145
133
665
68
25
21
72%
76%
68%
71%
71%
76%
67%
67%
70%
70%
81%
75%
71%
75%
65%
72%
77%
55%
77%
b
f
ghi
n
n
q
q
q
I fast forward through the adverts about
half the time
122
50
72
13
33
44
33
10
10
22
24
41
40
16
25
100
8
12
3
11%
10%
13%
9%
14%
10%
12%
12%
9%
16%
9%
12%
12%
8%
12%
11%
9%
25%
9%
j
opr
I never or hardly ever fast forward
through the adverts
73
29
44
10
17
21
26
6
15
4
11
15
27
10
21
65
4
3
1
7%
5%
8%
7%
7%
5%
9%
7%
14%
3%
4%
4%
8%
5%
10%
7%
5%
6%
4%
e
ij
km
I never play back programmes recorded
from channels with adverts
112
49
63
17
18
42
34
12
7
15
16
29
34
23
25
94
8
6
3
10%
9%
11%
13%
8%
10%
12%
14%
6%
11%
6%
9%
10%
12%
12%
10%
9%
14%
10%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
I always or almost always fast forward through the
adverts
780
666
113
529
247
544
215
72%
71%
78%
74%
67%
74%
66%
d
f
I fast forward through the adverts about half the time
122
104
19
83
40
79
41
11%
11%
13%
12%
11%
11%
13%
I never or hardly ever fast forward through the adverts
73
63
10
43
30
42
30
7%
7%
7%
6%
8%
6%
9%
e
I never play back programmes recorded from channels
with adverts
112
108
4
59
52
71
38
10%
11%
3%
8%
14%
10%
12%
b
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QR10). Since getting your DVR, do you think you watch more, less or about the same amount of television? (SINGLE CODE)
Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1251
619
632
161
232
482
376
120
132
164
278
347
396
257
251
927
113
100
111
Effective Weighted Sample
1028
509
520
130
188
408
314
100
107
131
237
286
331
210
210
816
111
95
109
Total
1087
527
560
135
231
438
284
85
107
136
268
337
351
194
205
925
89
46
27
More
181
76
105
29
40
74
38
12
11
24
50
58
51
37
36
142
29
6
4
17%
14%
19%
22%
17%
17%
13%
14%
10%
18%
19%
17%
14%
19%
18%
15%
33%
12%
16%
f
oqr
About the same
745
372
373
85
152
302
207
58
78
91
177
226
248
135
137
640
53
32
21
69%
71%
67%
63%
66%
69%
73%
68%
72%
67%
66%
67%
71%
69%
67%
69%
60%
70%
75%
c
p
p
Less
64
39
24
6
20
27
11
5
7
8
25
23
25
7
9
59
1
2
1
6%
7%
4%
5%
9%
6%
4%
5%
7%
6%
9%
7%
7%
4%
4%
6%
2%
4%
5%
b
f
p
Don't know
97
39
58
14
19
36
28
10
11
13
16
31
27
16
23
84
5
7
1
9%
7%
10%
10%
8%
8%
10%
12%
10%
9%
6%
9%
8%
8%
11%
9%
6%
14%
5%
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QR10). Since getting your DVR, do you think you watch more, less or about the same amount of television? (SINGLE CODE)
Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1251
1065
186
728
519
785
355
Effective Weighted Sample
1028
883
146
607
447
676
308
Total
1087
941
146
713
368
735
324
More
181
154
27
123
59
116
61
17%
16%
18%
17%
16%
16%
19%
About the same
745
646
99
487
252
507
217
69%
69%
68%
68%
69%
69%
67%
Less
64
52
11
47
17
49
14
6%
6%
8%
7%
5%
7%
4%
Don't know
97
88
9
57
40
64
32
9%
9%
6%
8%
11%
9%
10%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)
Base : Those who personally use their DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
967
494
473
125
180
385
277
81
108
125
233
282
306
203
176
711
86
76
94
Effective Weighted Sample
794
407
388
99
145
328
231
67
88
100
199
234
255
163
148
628
84
72
93
Total
839
422
417
101
179
347
212
58
90
105
221
272
271
150
146
712
68
36
23
I record programmes because I am not
going to be at home
688
353
335
87
148
291
163
**
77
87
194
221
228
130
109
581
**
**
**
82%
84%
80%
86%
82%
84%
77%
**
86%
83%
88%
81%
84%
87%
75%
82%
**
**
**
f
f
n
n
I record programmes because two
programmes I want to watch are on at
the same time
541
276
265
53
106
226
156
**
57
75
160
182
180
96
83
460
**
**
**
65%
65%
64%
53%
59%
65%
74%
**
63%
72%
72%
67%
66%
64%
57%
65%
**
**
**
c
cde
I record programmes because someone
else is watching the TV
496
252
244
61
111
213
110
**
53
69
144
167
155
81
92
423
**
**
**
59%
60%
58%
61%
62%
61%
52%
**
58%
66%
65%
61%
57%
54%
63%
59%
**
**
**
f
I use my DVR so I can fast forward
through the ads when I am watching TV
286
143
143
28
60
126
73
**
22
43
95
103
95
49
40
249
**
**
**
34%
34%
34%
28%
33%
36%
34%
**
25%
41%
43%
38%
35%
33%
27%
35%
**
**
**
h
h
n
I use my DVR so that I can build up an
archive of the TV programmes I like
watching
129
71
58
21
21
55
31
**
7
20
36
46
41
23
19
97
**
**
**
15%
17%
14%
21%
12%
16%
15%
**
8%
19%
16%
17%
15%
15%
13%
14%
**
**
**
h
I never watch TV as it is broadcast,
instead I use my DVR to record all of my
TV watching for a week
42
18
25
5
9
15
13
**
5
4
11
14
19
3
6
36
**
**
**
5%
4%
6%
5%
5%
4%
6%
**
5%
4%
5%
5%
7%
2%
4%
5%
**
**
**
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)
Base : Those who personally use their DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
967
494
473
125
180
385
277
81
108
125
233
282
306
203
176
711
86
76
94
Effective Weighted Sample
794
407
388
99
145
328
231
67
88
100
199
234
255
163
148
628
84
72
93
Total
839
422
417
101
179
347
212
58
90
105
221
272
271
150
146
712
68
36
23
Other
14
4
10
-
2
6
6
**
2
1
1
6
1
5
2
12
**
**
**
2%
1%
2%
-%
1%
2%
3%
**
2%
1%
1%
2%
1%
4%
1%
2%
**
**
**
l
Don't know
12
4
8
2
-
7
4
**
1
-
3
5
3
2
2
12
**
**
**
1%
1%
2%
2%
-%
2%
2%
**
1%
-%
1%
2%
1%
1%
2%
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)
Base : Those who personally use their DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
967
807
160
587
379
620
253
Effective Weighted Sample
794
667
128
488
326
536
220
Total
839
707
132
568
270
583
233
I record programmes because I am not going to be at
home
688
575
113
487
200
493
176
82%
81%
86%
86%
74%
85%
75%
d
f
I record programmes because two programmes I want to
watch are on at the same time
541
454
87
371
170
395
133
65%
64%
66%
65%
63%
68%
57%
f
I record programmes because someone else is watching
the TV
496
415
81
345
151
346
138
59%
59%
61%
61%
56%
59%
59%
I use my DVR so I can fast forward through the ads
when I am watching TV
286
246
40
203
83
220
57
34%
35%
30%
36%
31%
38%
25%
f
I use my DVR so that I can build up an archive of the TV
programmes I like watching
129
105
23
85
44
95
31
15%
15%
18%
15%
16%
16%
13%
I never watch TV as it is broadcast, instead I use my
DVR to record all of my TV watching for a week
42
32
10
30
13
37
5
5%
5%
8%
5%
5%
6%
2%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)
Base : Those who personally use their DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
967
807
160
587
379
620
253
Effective Weighted Sample
794
667
128
488
326
536
220
Total
839
707
132
568
270
583
233
Other
14
12
2
9
6
7
8
2%
2%
2%
2%
2%
1%
3%
e
Don't know
12
11
1
7
5
10
1
1%
2%
1%
1%
2%
2%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QR13). SHOWCARD How often, if at all, do you check what is on TV before watching a recorded programme? (SINGLE CODE)
Base : Those who personally use their DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
967
494
473
125
180
385
277
81
108
125
233
282
306
203
176
711
86
76
94
Effective Weighted Sample
794
407
388
99
145
328
231
67
88
100
199
234
255
163
148
628
84
72
93
Total
839
422
417
101
179
347
212
58
90
105
221
272
271
150
146
712
68
36
23
Always
371
184
188
30
78
152
111
**
47
46
104
118
116
58
80
328
**
**
**
44%
43%
45%
29%
44%
44%
52%
**
52%
44%
47%
43%
43%
39%
55%
46%
**
**
**
c
c
ce
klm
Sometimes
345
168
177
51
73
150
71
**
34
42
83
117
111
63
54
284
**
**
**
41%
40%
42%
51%
41%
43%
33%
**
37%
40%
37%
43%
41%
42%
37%
40%
**
**
**
f
f
Rarely
67
39
28
12
15
26
14
**
5
11
21
24
23
14
5
57
**
**
**
8%
9%
7%
12%
8%
7%
7%
**
5%
11%
10%
9%
9%
10%
4%
8%
**
**
**
n
n
Never
44
22
22
4
12
17
11
**
4
5
12
9
18
12
5
37
**
**
**
5%
5%
5%
4%
7%
5%
5%
**
5%
5%
5%
3%
7%
8%
4%
5%
**
**
**
k
Don't know
12
10
2
3
1
2
5
**
*
-
1
5
3
2
2
6
**
**
**
1%
2%
1%
3%
1%
1%
2%
**
*%
-%
1%
2%
1%
2%
1%
1%
**
**
**
b
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 96
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QR13). SHOWCARD How often, if at all, do you check what is on TV before watching a recorded programme? (SINGLE CODE)
Base : Those who personally use their DVR
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
967
807
160
587
379
620
253
Effective Weighted Sample
794
667
128
488
326
536
220
Total
839
707
132
568
270
583
233
Always
371
325
46
230
139
267
96
44%
46%
35%
41%
52%
46%
41%
b
c
Sometimes
345
282
64
249
96
229
107
41%
40%
48%
44%
36%
39%
46%
d
Rarely
67
52
14
50
17
49
14
8%
7%
11%
9%
6%
8%
6%
Never
44
36
8
30
14
31
12
5%
5%
6%
5%
5%
5%
5%
Don't know
12
11
*
8
4
7
3
1%
2%
*%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH20 (QH56). SHOWCARD Which, if any, of these devices does your household have at the moment? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Sky+ HD box
602
300
302
88
123
269
123
47
54
76
147
174
197
113
119
504
50
30
18
27%
28%
26%
30%
28%
35%
17%
12%
21%
31%
35%
31%
30%
28%
20%
27%
26%
27%
29%
f
f
df
g
gh
gh
n
n
n
Xbox
383
187
196
84
99
164
35
46
47
53
98
84
105
89
105
335
22
14
11
17%
17%
17%
29%
23%
21%
5%
12%
19%
21%
23%
15%
16%
22%
17%
18%
11%
13%
18%
ef
f
f
g
g
g
kl
p
p
PlayStation 3
353
182
171
81
91
157
24
23
38
28
95
100
109
71
74
292
32
17
12
16%
17%
15%
28%
21%
20%
3%
6%
15%
11%
23%
18%
16%
17%
12%
16%
16%
15%
20%
def
f
f
g
g
ghi
n
n
n
Nintendo DSi
264
112
152
47
64
127
26
21
35
23
82
78
86
51
50
226
18
11
9
12%
10%
13%
16%
15%
16%
4%
6%
14%
9%
20%
14%
13%
12%
8%
12%
9%
10%
15%
a
f
f
f
g
gi
n
n
n
p
Virgin TiVo box
109
52
57
8
34
42
25
7
12
12
27
48
28
15
18
103
4
2
1
5%
5%
5%
3%
8%
5%
3%
2%
5%
5%
6%
9%
4%
4%
3%
5%
2%
2%
1%
cf
f
g
g
g
lmn
pqr
BT Vision+ box
52
20
32
5
13
24
9
1
7
11
14
19
19
6
7
49
1
2
1
2%
2%
3%
2%
3%
3%
1%
*%
3%
4%
3%
3%
3%
1%
1%
3%
*%
1%
1%
f
f
g
g
g
mn
n
p
Apple TV digital multimedia receiver
19
16
3
7
3
6
3
*
1
1
5
7
3
6
3
17
1
*
1
1%
1%
*%
2%
1%
1%
*%
*%
*%
*%
1%
1%
1%
1%
1%
1%
*%
*%
2%
b
ef
None of these
1067
506
561
99
166
276
526
267
125
111
139
230
305
185
347
872
110
59
26
48%
47%
48%
34%
38%
36%
72%
71%
49%
45%
33%
41%
46%
45%
57%
47%
56%
53%
43%
cde
hij
j
j
klm
or
r
Don't know
27
11
15
2
4
9
12
2
5
3
2
5
8
7
7
23
1
1
1
1%
1%
1%
1%
1%
1%
2%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH20 (QH56). SHOWCARD Which, if any, of these devices does your household have at the moment? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Sky+ HD box
602
521
81
412
185
390
194
27%
27%
28%
33%
19%
29%
24%
d
f
Xbox
383
329
53
260
119
236
136
17%
17%
18%
21%
12%
17%
17%
d
PlayStation 3
353
300
53
232
119
204
137
16%
15%
18%
19%
12%
15%
17%
d
Nintendo DSi
264
216
48
180
82
158
97
12%
11%
16%
14%
8%
12%
12%
a
d
Virgin TiVo box
109
107
2
84
25
64
44
5%
6%
1%
7%
3%
5%
5%
b
d
BT Vision+ box
52
39
12
38
14
35
16
2%
2%
4%
3%
1%
3%
2%
a
d
Apple TV digital multimedia receiver
19
18
1
15
4
14
4
1%
1%
*%
1%
*%
1%
*%
d
None of these
1067
926
141
469
594
623
418
48%
48%
48%
37%
61%
46%
51%
c
e
Don't know
27
24
3
9
17
18
8
1%
1%
1%
1%
2%
1%
1%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
837
419
418
115
170
350
202
77
87
111
185
229
266
167
175
618
69
72
78
Effective Weighted Sample
685
344
342
92
136
297
166
63
69
87
158
190
219
137
148
546
68
69
77
Total
744
366
378
101
166
322
155
55
71
94
182
237
235
129
142
637
54
33
19
Watching TV you've previously recorded
563
283
280
82
118
248
115
**
**
68
155
192
187
89
95
477
**
**
**
76%
77%
74%
81%
71%
77%
74%
**
**
72%
85%
81%
80%
69%
67%
75%
**
**
**
i
mn
mn
Watching TV live - i.e. at the same time
as it is broadcast, and not something
you've recorded
508
257
251
67
107
221
113
**
**
65
138
169
169
85
85
437
**
**
**
68%
70%
67%
67%
64%
69%
73%
**
**
70%
76%
71%
72%
66%
60%
69%
**
**
**
n
n
Catch-up services - watch programmes
or films recently broadcast (e.g. using the
BBC iPlayer)
240
118
122
43
56
101
39
**
**
29
70
94
85
28
33
214
**
**
**
32%
32%
32%
43%
34%
31%
25%
**
**
31%
39%
40%
36%
21%
23%
34%
**
**
**
ef
mn
mn
Video on-demand services - e.g. a
service which may provide films (such as
those recently available on DVD), classic
TV shows and other content
120
69
51
24
23
55
18
**
**
15
48
51
46
12
11
110
**
**
**
16%
19%
13%
23%
14%
17%
12%
**
**
16%
26%
22%
20%
10%
7%
17%
**
**
**
b
f
mn
mn
Any other applications to watch
programmes and video clips (e.g.
YouTube)
45
27
18
11
10
16
8
**
**
10
12
11
17
9
9
41
**
**
**
6%
7%
5%
11%
6%
5%
5%
**
**
10%
7%
5%
7%
7%
6%
6%
**
**
**
e
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
837
419
418
115
170
350
202
77
87
111
185
229
266
167
175
618
69
72
78
Effective Weighted Sample
685
344
342
92
136
297
166
63
69
87
158
190
219
137
148
546
68
69
77
Total
744
366
378
101
166
322
155
55
71
94
182
237
235
129
142
637
54
33
19
Any applications to play games
38
24
14
8
6
22
2
**
**
2
19
13
14
3
7
35
**
**
**
5%
7%
4%
8%
4%
7%
1%
**
**
3%
10%
6%
6%
3%
5%
5%
**
**
**
f
f
i
Anything else
11
6
4
1
1
7
1
**
**
2
3
2
4
1
3
11
**
**
**
1%
2%
1%
1%
*%
2%
1%
**
**
2%
2%
1%
2%
1%
2%
2%
**
**
**
Don't know
64
27
37
9
16
23
16
**
**
9
8
14
13
19
18
58
**
**
**
9%
7%
10%
8%
10%
7%
10%
**
**
9%
4%
6%
5%
15%
13%
9%
**
**
**
kl
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
837
720
117
523
310
498
261
Effective Weighted Sample
685
593
94
435
265
430
224
Total
744
653
90
518
221
477
247
Watching TV you've previously recorded
563
489
74
403
155
379
171
76%
75%
82%
78%
70%
79%
69%
d
f
Watching TV live - i.e. at the same time as it is
broadcast, and not something you've recorded
508
444
65
354
152
335
162
68%
68%
72%
68%
69%
70%
66%
Catch-up services - watch programmes or films recently
broadcast (e.g. using the BBC iPlayer)
240
212
27
176
62
164
71
32%
33%
30%
34%
28%
34%
29%
Video on-demand services - e.g. a service which may
provide films (such as those recently available on DVD),
classic TV shows and other content
120
104
16
91
29
89
29
16%
16%
18%
18%
13%
19%
12%
f
Any other applications to watch programmes and video
clips (e.g. YouTube)
45
40
5
30
15
30
15
6%
6%
5%
6%
7%
6%
6%
Any applications to play games
38
35
3
30
8
25
12
5%
5%
4%
6%
4%
5%
5%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
837
720
117
523
310
498
261
Effective Weighted Sample
685
593
94
435
265
430
224
Total
744
653
90
518
221
477
247
Anything else
11
11
-
8
3
9
2
1%
2%
-%
2%
1%
2%
1%
Don't know
64
56
8
40
24
34
28
9%
9%
9%
8%
11%
7%
11%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH22 (QH58). Have you connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your television to enable you to connect to the internet via your TV in the last 12 months?
Base : Those with an Xbox, PlayStation 3, Nintendo DSi, or Apple TV digital multimedia receiver in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
837
402
435
181
211
366
79
101
101
97
193
178
245
194
220
618
58
64
97
Effective Weighted Sample
678
329
349
147
165
306
62
80
83
75
165
149
204
153
181
547
57
61
95
Total
724
353
371
155
193
311
65
74
87
76
191
186
220
145
173
626
46
29
24
Yes
284
154
131
69
86
118
**
21
34
**
79
65
97
57
65
247
**
**
**
39%
44%
35%
45%
45%
38%
**
28%
39%
**
41%
35%
44%
39%
38%
39%
**
**
**
b
g
No
422
190
231
85
103
187
**
49
49
**
107
112
120
85
105
364
**
**
**
58%
54%
62%
55%
54%
60%
**
66%
55%
**
56%
60%
55%
58%
60%
58%
**
**
**
a
Don't know
18
9
9
1
3
7
**
4
5
**
5
9
2
3
3
15
**
**
**
2%
3%
2%
1%
2%
2%
**
6%
5%
**
2%
5%
1%
2%
2%
2%
**
**
**
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH22 (QH58). Have you connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your television to enable you to connect to the internet via your TV in the last 12 months?
Base : Those with an Xbox, PlayStation 3, Nintendo DSi, or Apple TV digital multimedia receiver in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
837
697
140
517
314
459
281
Effective Weighted Sample
678
581
97
423
260
397
242
Total
724
619
105
488
230
443
258
Yes
284
242
42
191
91
177
99
39%
39%
40%
39%
40%
40%
39%
No
422
359
63
286
133
257
150
58%
58%
60%
59%
58%
58%
58%
Don't know
18
18
*
11
7
9
8
2%
3%
*%
2%
3%
2%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE)
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
329
179
150
78
98
138
15
28
38
44
80
67
106
77
79
248
24
24
33
Effective Weighted Sample
273
151
122
66
76
119
14
21
32
33
71
57
89
62
66
222
24
23
33
Total
284
154
131
69
86
118
11
21
34
37
79
65
97
57
65
247
19
11
8
To play games on a games console at
home by yourself or with friends
211
119
92
**
**
89
**
**
**
**
**
**
73
**
**
183
**
**
**
74%
77%
71%
**
**
75%
**
**
**
**
**
**
75%
**
**
74%
**
**
**
To play multiplayer games with other
people over the internet (i.e. with people
not in your household at the time)
151
87
64
**
**
59
**
**
**
**
**
**
52
**
**
134
**
**
**
53%
56%
49%
**
**
50%
**
**
**
**
**
**
54%
**
**
54%
**
**
**
Catch-up services - watch programmes
or films recently broadcast (e.g. using the
BBC iPlayer)
87
53
34
**
**
41
**
**
**
**
**
**
28
**
**
78
**
**
**
31%
34%
26%
**
**
35%
**
**
**
**
**
**
29%
**
**
32%
**
**
**
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
54
33
21
**
**
20
**
**
**
**
**
**
18
**
**
47
**
**
**
19%
21%
16%
**
**
17%
**
**
**
**
**
**
18%
**
**
19%
**
**
**
Video on-demand services - e.g. a
service which may provide films (such as
those recently available on DVD), classic
TV shows and other content
47
27
21
**
**
16
**
**
**
**
**
**
14
**
**
40
**
**
**
17%
17%
16%
**
**
14%
**
**
**
**
**
**
14%
**
**
16%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE)
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
329
179
150
78
98
138
15
28
38
44
80
67
106
77
79
248
24
24
33
Effective Weighted Sample
273
151
122
66
76
119
14
21
32
33
71
57
89
62
66
222
24
23
33
Total
284
154
131
69
86
118
11
21
34
37
79
65
97
57
65
247
19
11
8
Any other applications to watch
programmes and video clips (e.g.
YouTube)
45
28
16
**
**
19
**
**
**
**
**
**
16
**
**
38
**
**
**
16%
18%
13%
**
**
16%
**
**
**
**
**
**
17%
**
**
15%
**
**
**
Anything else
7
3
3
**
**
3
**
**
**
**
**
**
5
**
**
6
**
**
**
2%
2%
3%
**
**
2%
**
**
**
**
**
**
5%
**
**
3%
**
**
**
Don't know
11
3
8
**
**
5
**
**
**
**
**
**
4
**
**
9
**
**
**
4%
2%
6%
**
**
4%
**
**
**
**
**
**
4%
**
**
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE)
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
329
276
53
208
119
183
113
Effective Weighted Sample
273
230
44
172
101
162
98
Total
284
242
42
191
91
177
99
To play games on a games console at home by yourself
or with friends
211
183
**
141
68
131
75
74%
75%
**
74%
75%
74%
76%
To play multiplayer games with other people over the
internet (i.e. with people not in your household at the
time)
151
129
**
101
50
101
45
53%
53%
**
53%
55%
57%
46%
Catch-up services - watch programmes or films recently
broadcast (e.g. using the BBC iPlayer)
87
80
**
57
30
53
32
31%
33%
**
30%
33%
30%
33%
Browse the internet - e.g. online shopping, checking
emails, social networking sites
54
48
**
31
23
38
15
19%
20%
**
16%
25%
21%
15%
Video on-demand services - e.g. a service which may
provide films (such as those recently available on DVD),
classic TV shows and other content
47
41
**
30
17
33
13
17%
17%
**
16%
18%
19%
13%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE)
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
329
276
53
208
119
183
113
Effective Weighted Sample
273
230
44
172
101
162
98
Total
284
242
42
191
91
177
99
Any other applications to watch programmes and video
clips (e.g. YouTube)
45
40
**
29
15
29
15
16%
17%
**
15%
17%
16%
15%
Anything else
7
7
**
5
2
4
2
2%
3%
**
3%
2%
2%
2%
Don't know
11
8
**
6
6
8
3
4%
3%
**
3%
6%
5%
3%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH24 (QH60). Have you ever connected another device, such as a laptop or home PC, to access or view the internet via your TV set?
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2694
1287
1407
341
458
883
1012
514
319
307
434
593
762
552
787
1954
248
244
248
Effective Weighted Sample
2196
1053
1143
276
362
739
849
423
263
245
367
485
629
452
653
1703
244
232
244
Total
2196
1044
1152
286
423
764
723
357
248
244
417
556
648
405
587
1836
192
107
60
Yes
213
120
93
44
55
87
27
22
22
24
55
80
63
29
42
189
11
7
6
10%
11%
8%
15%
13%
11%
4%
6%
9%
10%
13%
14%
10%
7%
7%
10%
6%
6%
10%
b
f
f
f
g
lmn
p
No
1968
917
1050
241
366
668
692
330
223
219
362
471
584
374
539
1633
181
99
55
90%
88%
91%
85%
86%
87%
96%
92%
90%
90%
87%
85%
90%
92%
92%
89%
94%
93%
90%
a
cde
j
k
k
k
o
Don't know
15
6
8
-
2
9
3
5
3
2
-
5
1
2
6
14
-
1
-
1%
1%
1%
-%
1%
1%
*%
1%
1%
1%
-%
1%
*%
*%
1%
1%
-%
1%
-%
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH24 (QH60). Have you ever connected another device, such as a laptop or home PC, to access or view the internet via your TV set?
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2694
2272
422
1295
1387
1513
933
Effective Weighted Sample
2196
1882
316
1070
1185
1284
808
Total
2196
1904
292
1229
954
1337
798
Yes
213
188
25
143
70
138
70
10%
10%
9%
12%
7%
10%
9%
d
No
1968
1703
265
1081
874
1193
720
90%
89%
91%
88%
92%
89%
90%
c
Don't know
15
13
2
5
10
6
9
1%
1%
1%
*%
1%
*%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE)
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
233
139
94
50
60
89
34
28
27
30
53
73
67
46
47
180
15
14
24
Effective Weighted Sample
190
116
76
40
46
76
29
23
23
24
45
61
58
35
41
159
15
13
24
Total
213
120
93
44
55
87
27
22
22
24
55
80
63
29
42
189
11
7
6
Catch-up services - watch programmes
or films recently broadcast (e.g. using the
BBC iPlayer)
80
52
**
**
**
**
**
**
**
**
**
**
**
**
**
71
**
**
**
38%
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
37%
**
**
**
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
58
40
**
**
**
**
**
**
**
**
**
**
**
**
**
52
**
**
**
27%
33%
**
**
**
**
**
**
**
**
**
**
**
**
**
28%
**
**
**
To play games on a games console at
home by yourself or with friend
57
39
**
**
**
**
**
**
**
**
**
**
**
**
**
47
**
**
**
27%
32%
**
**
**
**
**
**
**
**
**
**
**
**
**
25%
**
**
**
Watching TV live - i.e. at the same time
as it is broadcast, and not something
you've recorded
56
37
**
**
**
**
**
**
**
**
**
**
**
**
**
48
**
**
**
26%
31%
**
**
**
**
**
**
**
**
**
**
**
**
**
26%
**
**
**
Watching TV you've previously recorded
40
25
**
**
**
**
**
**
**
**
**
**
**
**
**
34
**
**
**
19%
21%
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
Video on-demand services - e.g. a
service which may provide films (such as
those recently available on DVD), classic
TV shows and other content
38
24
**
**
**
**
**
**
**
**
**
**
**
**
**
33
**
**
**
18%
20%
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE)
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
233
139
94
50
60
89
34
28
27
30
53
73
67
46
47
180
15
14
24
Effective Weighted Sample
190
116
76
40
46
76
29
23
23
24
45
61
58
35
41
159
15
13
24
Total
213
120
93
44
55
87
27
22
22
24
55
80
63
29
42
189
11
7
6
To play multiplayer games with other
people over the internet (i.e. with people
not in your household at the time)
35
31
**
**
**
**
**
**
**
**
**
**
**
**
**
30
**
**
**
16%
26%
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
Anything else
28
14
**
**
**
**
**
**
**
**
**
**
**
**
**
25
**
**
**
13%
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
Don't know
7
2
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
3%
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE)
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
233
195
38
145
88
137
72
Effective Weighted Sample
190
162
30
117
77
119
63
Total
213
188
25
143
70
138
70
Catch-up services - watch programmes or films recently
broadcast (e.g. using the BBC iPlayer)
80
74
**
53
**
50
**
38%
39%
**
37%
**
36%
**
Browse the internet - e.g. online shopping, checking
emails, social networking sites
58
53
**
37
**
44
**
27%
28%
**
26%
**
32%
**
To play games on a games console at home by yourself
or with friend
57
50
**
39
**
34
**
27%
27%
**
27%
**
25%
**
Watching TV live - i.e. at the same time as it is
broadcast, and not something you've recorded
56
49
**
35
**
34
**
26%
26%
**
24%
**
25%
**
Watching TV you've previously recorded
40
36
**
27
**
25
**
19%
19%
**
19%
**
18%
**
Video on-demand services - e.g. a service which may
provide films (such as those recently available on DVD),
classic TV shows and other content
38
37
**
28
**
23
**
18%
20%
**
19%
**
17%
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE)
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
233
195
38
145
88
137
72
Effective Weighted Sample
190
162
30
117
77
119
63
Total
213
188
25
143
70
138
70
To play multiplayer games with other people over the
internet (i.e. with people not in your household at the
time)
35
32
**
25
**
22
**
16%
17%
**
17%
**
16%
**
Anything else
28
23
**
19
**
18
**
13%
12%
**
14%
**
13%
**
Don't know
7
7
**
6
**
2
**
3%
4%
**
4%
**
1%
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH26 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2694
1287
1407
341
458
883
1012
514
319
307
434
593
762
552
787
1954
248
244
248
Effective Weighted Sample
2196
1053
1143
276
362
739
849
423
263
245
367
485
629
452
653
1703
244
232
244
Total
2196
1044
1152
286
423
764
723
357
248
244
417
556
648
405
587
1836
192
107
60
Yes
95
57
38
19
15
50
11
6
10
13
32
38
28
15
14
86
4
4
1
4%
5%
3%
7%
4%
7%
1%
2%
4%
5%
8%
7%
4%
4%
2%
5%
2%
4%
1%
b
f
f
df
g
g
mn
r
r
No
2050
975
1075
259
387
703
701
342
233
225
378
505
604
379
561
1709
182
100
59
93%
93%
93%
91%
91%
92%
97%
96%
94%
92%
91%
91%
93%
94%
96%
93%
95%
93%
98%
cde
ij
k
oq
Don't know
51
12
39
8
21
11
11
9
5
7
7
12
16
11
12
41
6
3
1
2%
1%
3%
3%
5%
1%
1%
3%
2%
3%
2%
2%
3%
3%
2%
2%
3%
3%
1%
a
ef
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 103
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH26 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2694
2272
422
1295
1387
1513
933
Effective Weighted Sample
2196
1882
316
1070
1185
1284
808
Total
2196
1904
292
1229
954
1337
798
Yes
95
84
11
63
32
61
34
4%
4%
4%
5%
3%
5%
4%
d
No
2050
1772
277
1138
900
1241
750
93%
93%
95%
93%
94%
93%
94%
Don't know
51
47
4
29
22
35
15
2%
2%
1%
2%
2%
3%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
102
64
38
20
19
48
15
9
9
14
31
35
30
19
18
84
6
9
3
Effective Weighted Sample
89
56
33
18
16
43
13
8
8
13
28
31
27
16
16
76
6
9
3
Total
95
57
38
19
15
50
11
6
10
13
32
38
28
15
14
86
4
4
1
Watching TV live - i.e. at the same time
as it is broadcast, and not something
you've recorded
49
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watching TV you've previously recorded
43
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
45%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Catch-up services - watch programmes
or films recently broadcast (e.g. using the
BBC iPlayer)
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
38%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Video on-demand services - e.g. a
service which may provide films (such as
those recently available on DVD), classic
TV shows and other content
24
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
25%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Applications that come with the TV that
allow you to watch programmes and
video clips (e.g. YouTube, Amazon
video)
18
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Applications that come with the TV that
allow you to play games
17
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
102
64
38
20
19
48
15
9
9
14
31
35
30
19
18
84
6
9
3
Effective Weighted Sample
89
56
33
18
16
43
13
8
8
13
28
31
27
16
16
76
6
9
3
Total
95
57
38
19
15
50
11
6
10
13
32
38
28
15
14
86
4
4
1
Browse the internet - e.g. online
shopping, checking emails, social
networking sites
16
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
None of these
17
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
102
87
15
61
41
66
33
Effective Weighted Sample
89
76
13
54
36
57
31
Total
95
84
11
63
32
61
34
Watching TV live - i.e. at the same time as it is
broadcast, and not something you've recorded
49
**
**
**
**
**
**
52%
**
**
**
**
**
**
Watching TV you've previously recorded
43
**
**
**
**
**
**
45%
**
**
**
**
**
**
Catch-up services - watch programmes or films recently
broadcast (e.g. using the BBC iPlayer)
36
**
**
**
**
**
**
38%
**
**
**
**
**
**
Video on-demand services - e.g. a service which may
provide films (such as those recently available on DVD),
classic TV shows and other content
24
**
**
**
**
**
**
25%
**
**
**
**
**
**
Applications that come with the TV that allow you to
watch programmes and video clips (e.g. YouTube,
Amazon video)
18
**
**
**
**
**
**
18%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
102
87
15
61
41
66
33
Effective Weighted Sample
89
76
13
54
36
57
31
Total
95
84
11
63
32
61
34
Applications that come with the TV that allow you to play
games
17
**
**
**
**
**
**
17%
**
**
**
**
**
**
Browse the internet - e.g. online shopping, checking
emails, social networking sites
16
**
**
**
**
**
**
17%
**
**
**
**
**
**
None of these
17
**
**
**
**
**
**
18%
**
**
**
**
**
**
Don't know
4
**
**
**
**
**
**
4%
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Landline phone
1930
927
1004
210
334
688
697
264
206
218
396
533
602
350
446
1629
164
87
51
86%
86%
86%
72%
77%
89%
95%
70%
81%
88%
95%
95%
91%
85%
74%
87%
84%
79%
83%
cd
cde
g
gh
ghi
lmn
mn
n
q
Mobile phone
2029
970
1059
284
433
756
556
293
228
240
414
534
619
371
505
1707
169
96
57
91%
90%
91%
97%
99%
97%
76%
78%
90%
97%
99%
95%
93%
90%
84%
91%
87%
87%
92%
f
cf
f
g
gh
gh
mn
n
n
pq
p
Fixed Broadband internet access
1600
779
821
208
346
641
406
155
160
189
383
488
531
281
300
1371
123
64
43
71%
73%
70%
71%
79%
83%
55%
41%
63%
76%
92%
87%
80%
68%
50%
73%
63%
58%
69%
f
cf
cf
g
gh
ghi
lmn
mn
n
pq
q
Mobile broadband internet access
314
150
165
56
83
121
55
37
38
39
76
121
98
40
56
276
20
15
3
14%
14%
14%
19%
19%
16%
7%
10%
15%
16%
18%
21%
15%
10%
9%
15%
10%
14%
5%
f
f
f
g
g
g
lmn
mn
r
r
r
Narrowband internet access
20
10
10
1
4
7
7
3
2
1
8
8
4
4
3
17
2
1
*
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
TV service with additional channels you
pay to receive
1311
648
662
170
280
516
345
127
128
159
308
376
405
253
276
1101
103
67
39
59%
60%
57%
58%
64%
67%
47%
34%
51%
64%
74%
67%
61%
62%
46%
59%
53%
61%
63%
f
f
cf
g
gh
ghi
ln
n
n
p
No, none of these
8
6
2
2
2
2
2
6
-
-
-
-
-
1
7
6
-
1
1
*%
1%
*%
1%
*%
*%
*%
2%
-%
-%
-%
-%
-%
*%
1%
*%
-%
1%
1%
hij
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 105
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Landline phone
1930
1659
272
1103
816
1211
668
86%
85%
93%
88%
84%
89%
81%
a
d
f
Mobile phone
2029
1775
254
1227
790
1244
728
91%
91%
87%
98%
81%
92%
89%
b
d
f
Fixed Broadband internet access
1600
1398
202
1050
539
1032
526
71%
72%
69%
84%
55%
76%
64%
d
f
Mobile broadband internet access
314
268
46
213
99
200
111
14%
14%
16%
17%
10%
15%
14%
d
Narrowband internet access
20
14
6
14
6
14
5
1%
1%
2%
1%
1%
1%
1%
a
TV service with additional channels you pay to receive
1311
1151
160
850
454
813
459
59%
59%
54%
68%
47%
60%
56%
d
No, none of these
8
7
1
-
7
4
3
*%
*%
*%
-%
1%
*%
*%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Landline phone
1617
779
838
60
279
634
644
235
182
203
340
453
495
293
377
1353
149
72
43
72%
73%
72%
20%
64%
82%
88%
63%
72%
82%
81%
81%
75%
71%
62%
72%
76%
65%
70%
c
cd
cde
g
gh
gh
lmn
n
n
q
q
Mobile phone
1670
804
867
189
362
643
476
240
188
209
355
439
513
306
413
1411
130
79
50
75%
75%
74%
64%
83%
83%
65%
64%
74%
84%
85%
78%
77%
74%
68%
75%
67%
72%
80%
cf
cf
g
gh
gh
n
n
n
p
pq
Fixed Broadband internet access
1300
641
659
67
284
580
368
134
141
171
321
404
430
224
242
1099
111
54
35
58%
60%
57%
23%
65%
75%
50%
36%
56%
69%
77%
72%
65%
55%
40%
59%
57%
49%
57%
cf
cdf
c
g
gh
ghi
lmn
mn
n
q
Mobile broadband internet access
213
98
115
28
57
90
38
33
33
27
44
74
67
25
47
183
17
11
1
9%
9%
10%
10%
13%
12%
5%
9%
13%
11%
10%
13%
10%
6%
8%
10%
8%
10%
2%
f
f
f
mn
m
r
r
r
Narrowband internet access
11
5
6
1
1
5
4
2
1
1
3
2
3
3
2
9
2
*
-
*%
*%
*%
*%
*%
1%
1%
1%
*%
*%
1%
*%
*%
1%
*%
*%
1%
*%
-%
TV service with additional channels you
pay to receive
1011
500
510
53
216
439
303
96
106
142
248
294
315
193
209
832
93
55
30
45%
47%
44%
18%
49%
57%
41%
26%
42%
57%
59%
52%
47%
47%
35%
44%
48%
50%
49%
cf
cdf
c
g
gh
gh
n
n
n
None of these
193
84
110
78
30
38
47
41
18
11
20
39
51
38
66
169
10
10
5
9%
8%
9%
26%
7%
5%
6%
11%
7%
4%
5%
7%
8%
9%
11%
9%
5%
9%
8%
def
ij
kl
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 106
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Landline phone
1617
1377
240
955
655
1017
557
72%
71%
82%
76%
67%
75%
68%
a
d
f
Mobile phone
1670
1456
214
1044
619
1040
581
75%
75%
73%
83%
64%
77%
71%
d
f
Fixed Broadband internet access
1300
1127
174
899
394
843
422
58%
58%
59%
72%
40%
62%
51%
d
f
Mobile broadband internet access
213
185
28
147
64
124
88
9%
9%
10%
12%
7%
9%
11%
d
Narrowband internet access
11
9
2
7
4
8
3
*%
*%
1%
1%
*%
1%
*%
TV service with additional channels you pay to receive
1011
875
135
683
324
625
356
45%
45%
46%
55%
33%
46%
43%
d
None of these
193
172
22
68
121
111
78
9%
9%
7%
5%
12%
8%
10%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes
1151
554
597
110
238
467
337
119
119
136
267
356
368
195
233
991
90
41
29
51%
52%
51%
37%
54%
60%
46%
32%
47%
55%
64%
63%
55%
47%
39%
53%
46%
37%
47%
cf
cf
c
g
g
ghi
lmn
mn
n
pq
q
q
No
989
476
513
133
182
294
381
249
126
106
141
177
264
194
354
799
97
63
29
44%
44%
44%
45%
42%
38%
52%
66%
50%
43%
34%
31%
40%
47%
59%
43%
50%
57%
47%
e
de
hij
j
j
k
kl
klm
o
or
Don't know
100
44
56
51
17
14
17
7
8
6
12
30
32
22
16
83
8
6
3
4%
4%
5%
17%
4%
2%
2%
2%
3%
3%
3%
5%
5%
5%
3%
4%
4%
6%
6%
def
e
n
n
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 107
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes
1151
1015
137
752
392
733
389
51%
52%
47%
60%
40%
54%
47%
d
f
No
989
839
150
461
527
568
392
44%
43%
51%
37%
54%
42%
48%
a
c
e
Don't know
100
93
7
40
55
55
41
4%
5%
2%
3%
6%
4%
5%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1335
649
686
125
249
524
437
164
153
168
278
365
423
252
295
1013
116
88
118
Effective Weighted Sample
1097
535
562
101
199
440
368
134
128
134
234
304
347
209
246
885
114
84
117
Total
1151
554
597
110
238
467
337
119
119
136
267
356
368
195
233
991
90
41
29
One deal or package
1075
514
561
104
222
431
318
113
116
130
250
333
337
183
223
921
87
**
28
93%
93%
94%
95%
94%
92%
94%
95%
97%
95%
94%
94%
92%
94%
95%
93%
96%
**
97%
Two packages from one supplier
38
22
16
2
13
14
9
5
2
5
7
7
19
6
7
35
2
**
1
3%
4%
3%
2%
6%
3%
3%
5%
2%
3%
3%
2%
5%
3%
3%
4%
2%
**
2%
k
Two packages from different suppliers
22
10
12
-
1
18
3
-
2
1
6
10
7
4
2
20
-
**
*
2%
2%
2%
-%
1%
4%
1%
-%
1%
1%
2%
3%
2%
2%
1%
2%
-%
**
1%
cdf
Three or more packages
7
4
4
2
-
2
3
-
-
-
-
3
2
1
1
6
2
**
-
1%
1%
1%
2%
-%
*%
1%
-%
-%
-%
-%
1%
1%
*%
1%
1%
2%
**
-%
Don't know
9
4
5
2
1
2
4
-
-
1
3
2
4
2
1
8
1
**
-
1%
1%
1%
2%
*%
*%
1%
-%
-%
*%
1%
1%
1%
1%
*%
1%
1%
**
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 108
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1335
1147
188
768
560
795
422
Effective Weighted Sample
1097
954
145
640
485
679
370
Total
1151
1015
137
752
392
733
389
One deal or package
1075
941
134
695
376
691
355
93%
93%
98%
92%
96%
94%
91%
a
c
Two packages from one supplier
38
38
*
28
8
18
20
3%
4%
*%
4%
2%
2%
5%
b
e
Two packages from different suppliers
22
21
1
20
3
14
8
2%
2%
1%
3%
1%
2%
2%
d
Three or more packages
7
7
-
3
4
6
1
1%
1%
-%
*%
1%
1%
*%
Don't know
9
7
2
7
2
5
4
1%
1%
1%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1326
645
681
123
248
522
433
164
153
167
276
363
419
250
294
1005
115
88
118
Effective Weighted Sample
1089
531
558
99
198
438
365
134
128
134
233
302
343
207
245
878
113
84
117
Total
1142
550
593
108
237
465
333
119
119
136
263
353
364
193
232
982
90
41
29
Landline phone
1029
486
543
95
209
415
310
102
108
130
238
320
326
175
207
891
78
**
26
90%
88%
92%
88%
88%
89%
93%
85%
90%
96%
90%
91%
90%
91%
89%
91%
87%
**
90%
de
g
One mobile phone
65
33
31
4
14
34
12
10
9
6
21
21
20
9
15
53
7
**
1
6%
6%
5%
4%
6%
7%
4%
8%
8%
5%
8%
6%
5%
5%
6%
5%
7%
**
4%
f
More than one mobile phone
21
10
11
5
5
6
6
4
1
4
3
3
7
5
6
18
3
**
-
2%
2%
2%
4%
2%
1%
2%
3%
1%
3%
1%
1%
2%
2%
3%
2%
4%
**
-%
e
r
Internet - Fixed Broadband access
999
477
522
92
211
418
278
91
102
120
245
315
322
168
194
867
74
**
27
87%
87%
88%
86%
89%
90%
83%
77%
86%
88%
93%
89%
89%
87%
83%
88%
82%
**
93%
f
g
gh
n
p
Internet - Mobile Broadband access
59
30
29
7
12
32
8
9
7
5
12
24
19
4
12
54
2
**
*
5%
5%
5%
7%
5%
7%
2%
7%
6%
4%
4%
7%
5%
2%
5%
5%
2%
**
1%
f
f
m
r
Internet - not broadband access
1
*
1
-
-
-
1
-
*
-
-
1
-
*
-
1
-
**
-
*%
*%
*%
-%
-%
-%
*%
-%
*%
-%
-%
*%
-%
*%
-%
*%
-%
**
-%
TV service
611
300
310
54
134
263
160
56
53
65
153
193
181
110
127
526
51
**
14
53%
55%
52%
50%
57%
57%
48%
47%
44%
48%
58%
55%
50%
57%
55%
54%
57%
**
47%
f
gh
Don't know
28
13
15
3
7
10
8
4
3
1
3
12
8
3
5
20
3
**
1
2%
2%
2%
2%
3%
2%
2%
3%
3%
1%
1%
3%
2%
2%
2%
2%
3%
**
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 109
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1326
1140
186
762
557
789
419
Effective Weighted Sample
1089
948
143
635
482
673
367
Total
1142
1007
135
745
390
729
385
Landline phone
1029
899
129
669
353
658
345
90%
89%
96%
90%
91%
90%
90%
a
One mobile phone
65
61
4
47
16
40
23
6%
6%
3%
6%
4%
5%
6%
More than one mobile phone
21
21
-
15
7
14
8
2%
2%
-%
2%
2%
2%
2%
Internet - Fixed Broadband access
999
877
122
669
325
643
329
87%
87%
90%
90%
83%
88%
86%
d
Internet - Mobile Broadband access
59
48
11
46
12
35
24
5%
5%
8%
6%
3%
5%
6%
d
Internet - not broadband access
1
1
-
-
1
1
*
*%
*%
-%
-%
*%
*%
*%
TV service
611
562
49
410
198
359
238
53%
56%
36%
55%
51%
49%
62%
b
e
Don't know
28
23
5
15
13
21
7
2%
2%
4%
2%
3%
3%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1326
645
681
123
248
522
433
164
153
167
276
363
419
250
294
1005
115
88
118
Effective Weighted Sample
1089
531
558
99
198
438
365
134
128
134
233
302
343
207
245
878
113
84
117
Total
1142
550
593
108
237
465
333
119
119
136
263
353
364
193
232
982
90
41
29
Yes
805
383
423
59
183
335
229
77
77
101
200
265
256
127
157
673
77
**
20
70%
70%
71%
55%
77%
72%
69%
65%
64%
75%
76%
75%
70%
66%
68%
68%
86%
**
68%
cf
c
c
gh
m
or
No
188
89
98
12
31
80
65
32
32
25
39
45
60
34
48
176
4
**
5
16%
16%
17%
11%
13%
17%
20%
27%
27%
18%
15%
13%
17%
18%
21%
18%
4%
**
17%
c
j
j
k
p
p
Don't know
150
78
72
37
23
50
39
9
11
10
24
44
48
31
27
134
8
**
4
13%
14%
12%
34%
10%
11%
12%
8%
9%
7%
9%
12%
13%
16%
12%
14%
9%
**
15%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 110
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1326
1140
186
762
557
789
419
Effective Weighted Sample
1089
948
143
635
482
673
367
Total
1142
1007
135
745
390
729
385
Yes
805
701
104
536
263
516
270
70%
70%
77%
72%
68%
71%
70%
No
188
174
14
122
64
114
69
16%
17%
10%
16%
16%
16%
18%
b
Don't know
150
132
18
86
63
99
46
13%
13%
13%
12%
16%
14%
12%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1326
645
681
123
248
522
433
164
153
167
276
363
419
250
294
1005
115
88
118
Effective Weighted Sample
1089
531
558
99
198
438
365
134
128
134
233
302
343
207
245
878
113
84
117
Total
1142
550
593
108
237
465
333
119
119
136
263
353
364
193
232
982
90
41
29
One bill
1064
510
554
94
220
433
317
110
112
132
246
328
342
180
213
914
85
**
26
93%
93%
94%
87%
93%
93%
95%
93%
93%
97%
93%
93%
94%
94%
92%
93%
95%
**
91%
c
More than one bill
40
22
18
2
10
22
7
6
4
3
11
14
11
2
13
35
2
**
2
3%
4%
3%
2%
4%
5%
2%
5%
4%
2%
4%
4%
3%
1%
6%
4%
2%
**
6%
f
m
m
Don't know
39
18
21
12
7
10
10
3
4
1
7
11
11
11
6
33
3
**
1
3%
3%
3%
11%
3%
2%
3%
2%
3%
1%
3%
3%
3%
6%
3%
3%
3%
**
3%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 111
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1326
1140
186
762
557
789
419
Effective Weighted Sample
1089
948
143
635
482
673
367
Total
1142
1007
135
745
390
729
385
One bill
1064
938
126
695
363
675
363
93%
93%
93%
93%
93%
93%
94%
More than one bill
40
36
4
29
10
25
13
3%
4%
3%
4%
3%
3%
3%
Don't know
39
34
5
21
17
29
9
3%
3%
4%
3%
4%
4%
2%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1326
645
681
123
248
522
433
164
153
167
276
363
419
250
294
1005
115
88
118
Effective Weighted Sample
1089
531
558
99
198
438
365
134
128
134
233
302
343
207
245
878
113
84
117
Total
1142
550
593
108
237
465
333
119
119
136
263
353
364
193
232
982
90
41
29
Sky
402
206
196
46
91
175
90
28
35
45
98
116
126
72
87
334
35
**
11
35%
37%
33%
42%
39%
38%
27%
23%
29%
33%
37%
33%
35%
37%
37%
34%
39%
**
39%
f
f
f
g
Virgin Media (previously NTL/ Telewest)
304
141
163
18
74
122
90
40
32
35
67
104
82
55
63
273
23
**
4
27%
26%
27%
17%
31%
26%
27%
34%
27%
26%
25%
30%
22%
28%
27%
28%
26%
**
14%
c
c
l
r
r
BT
220
97
123
20
31
89
80
26
22
27
57
79
74
31
36
187
17
**
10
19%
18%
21%
18%
13%
19%
24%
22%
19%
20%
22%
22%
20%
16%
15%
19%
19%
**
33%
d
n
op
Talk Talk/ Carphone Warehouse
125
51
73
12
24
38
50
12
15
19
23
33
48
18
26
108
8
**
3
11%
9%
12%
11%
10%
8%
15%
10%
13%
14%
9%
9%
13%
9%
11%
11%
9%
**
12%
e
Orange
19
10
9
1
2
11
5
3
2
1
6
4
9
4
2
16
2
**
-
2%
2%
2%
1%
1%
2%
2%
3%
1%
1%
2%
1%
2%
2%
1%
2%
3%
**
-%
O2
15
7
8
3
4
7
1
4
1
1
4
5
4
1
5
13
1
**
*
1%
1%
1%
3%
2%
2%
*%
3%
1%
1%
2%
1%
1%
*%
2%
1%
2%
**
2%
f
AOL
8
4
4
-
1
4
4
-
2
2
-
1
4
1
2
6
1
**
-
1%
1%
1%
-%
*%
1%
1%
-%
2%
1%
-%
*%
1%
1%
1%
1%
1%
**
-%
j
Plusnet
7
3
4
1
1
3
2
-
2
-
3
3
1
1
1
7
-
**
-
1%
*%
1%
1%
1%
1%
1%
-%
2%
-%
1%
1%
*%
1%
*%
1%
-%
**
-%
Post Office
5
4
1
2
-
2
2
-
-
1
1
1
2
2
-
5
-
**
-
*%
1%
*%
2%
-%
*%
1%
-%
-%
*%
*%
*%
1%
1%
-%
*%
-%
**
-%
Other
34
24
10
4
8
14
7
5
7
4
5
6
12
6
9
31
2
**
*
3%
4%
2%
4%
4%
3%
2%
5%
6%
3%
2%
2%
3%
3%
4%
3%
2%
**
1%
b
j
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1326
645
681
123
248
522
433
164
153
167
276
363
419
250
294
1005
115
88
118
Effective Weighted Sample
1089
531
558
99
198
438
365
134
128
134
233
302
343
207
245
878
113
84
117
Total
1142
550
593
108
237
465
333
119
119
136
263
353
364
193
232
982
90
41
29
Don't know
4
2
2
*
-
1
2
-
-
-
-
1
*
2
1
2
1
**
-
*%
*%
*%
*%
-%
*%
1%
-%
-%
-%
-%
*%
*%
1%
*%
*%
1%
**
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1326
1140
186
762
557
789
419
Effective Weighted Sample
1089
948
143
635
482
673
367
Total
1142
1007
135
745
390
729
385
Sky
402
358
44
273
128
251
140
35%
35%
33%
37%
33%
34%
36%
Virgin Media (previously NTL/ Telewest)
304
302
3
199
103
162
138
27%
30%
2%
27%
26%
22%
36%
b
e
BT
220
161
58
145
74
165
45
19%
16%
43%
19%
19%
23%
12%
a
f
Talk Talk/ Carphone Warehouse
125
106
19
67
56
82
39
11%
10%
14%
9%
14%
11%
10%
c
Orange
19
16
3
14
6
16
3
2%
2%
2%
2%
1%
2%
1%
O2
15
15
-
11
4
9
5
1%
1%
-%
1%
1%
1%
1%
AOL
8
8
1
3
4
6
2
1%
1%
*%
*%
1%
1%
1%
Plusnet
7
7
-
6
1
5
1
1%
1%
-%
1%
*%
1%
*%
Post Office
5
5
1
3
2
2
3
*%
*%
*%
*%
*%
*%
1%
Other
34
28
6
23
10
28
6
3%
3%
4%
3%
3%
4%
2%
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 112
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1326
1140
186
762
557
789
419
Effective Weighted Sample
1089
948
143
635
482
673
367
Total
1142
1007
135
745
390
729
385
Don't know
4
3
1
1
2
2
1
*%
*%
1%
*%
1%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
7 days a week
(7.0)
1030
500
530
82
189
381
378
147
107
137
221
301
298
199
231
872
86
41
32
46%
47%
45%
28%
43%
49%
51%
39%
42%
55%
53%
54%
45%
49%
38%
47%
44%
37%
52%
c
c
cd
gh
gh
ln
n
n
q
q
6 days a week
(6.0)
82
42
40
17
14
27
25
10
11
10
18
24
28
19
11
71
3
6
3
4%
4%
3%
6%
3%
3%
3%
3%
4%
4%
4%
4%
4%
5%
2%
4%
2%
5%
4%
n
n
n
p
5 days a week
(5.0)
210
116
93
20
45
94
50
21
26
27
54
60
69
32
49
168
21
14
6
9%
11%
8%
7%
10%
12%
7%
6%
10%
11%
13%
11%
10%
8%
8%
9%
11%
13%
10%
b
f
cf
g
g
g
3 or 4 days a week
(3.5)
169
84
85
28
37
59
45
26
19
18
38
46
45
23
55
135
21
9
4
8%
8%
7%
10%
8%
8%
6%
7%
8%
7%
9%
8%
7%
6%
9%
7%
11%
8%
7%
f
m
1 or 2 days a week
(1.5)
190
92
99
41
40
60
50
45
23
16
27
33
54
38
65
165
13
8
4
8%
9%
8%
14%
9%
8%
7%
12%
9%
6%
6%
6%
8%
9%
11%
9%
7%
7%
7%
ef
ij
k
k
Less often
(0.5)
120
50
70
21
25
40
33
18
10
13
19
27
40
25
28
103
9
5
3
5%
5%
6%
7%
6%
5%
4%
5%
4%
5%
5%
5%
6%
6%
5%
5%
5%
5%
4%
Never/ do not listen to the radio
(0.0)
424
184
241
79
83
109
153
107
56
27
38
66
127
73
158
348
40
27
10
19%
17%
21%
27%
19%
14%
21%
29%
22%
11%
9%
12%
19%
18%
26%
19%
20%
25%
16%
a
def
e
e
ij
ij
k
k
klm
or
Don't know
14
6
8
4
4
5
1
1
-
-
3
4
3
1
6
12
2
*
-
1%
1%
1%
1%
1%
1%
*%
*%
-%
-%
1%
1%
*%
*%
1%
1%
1%
*%
-%
f
Mean number of days during an
average week
4.4
4.5
4.2
3.3
4.2
4.7
4.5
3.6
4.2
5.0
5.1
5.0
4.3
4.4
3.7
4.4
4.3
4.0
4.8
b
c
cd
c
g
gh
gh
lmn
n
n
q
opq
Standard deviation
2.92
2.85
2.99
2.93
2.92
2.77
2.99
3.09
2.96
2.64
2.53
2.66
2.93
2.95
3.02
2.93
2.91
2.96
2.82
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Standard error
.06
.08
.08
.16
.13
.09
.09
.13
.16
.15
.12
.11
.10
.12
.11
.07
.18
.19
.18
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
7 days a week
(7.0)
1030
880
150
601
426
656
342
46%
45%
51%
48%
44%
48%
42%
a
d
f
6 days a week
(6.0)
82
65
17
56
27
61
19
4%
3%
6%
4%
3%
4%
2%
a
d
f
5 days a week
(5.0)
210
173
37
154
55
138
65
9%
9%
13%
12%
6%
10%
8%
a
d
3 or 4 days a week
(3.5)
169
145
24
90
76
100
65
8%
7%
8%
7%
8%
7%
8%
1 or 2 days a week
(1.5)
190
176
14
101
89
111
75
8%
9%
5%
8%
9%
8%
9%
b
Less often
(0.5)
120
105
15
61
56
70
48
5%
5%
5%
5%
6%
5%
6%
Never/ do not listen to the radio
(0.0)
424
390
35
186
237
216
198
19%
20%
12%
15%
24%
16%
24%
b
c
e
Don't know
14
12
2
5
9
5
9
1%
1%
1%
*%
1%
*%
1%
e
Mean number of days during an average
week
4.4
4.3
5.0
4.6
4.0
4.6
3.9
a
d
f
Standard deviation
2.92
2.96
2.63
2.78
3.06
2.83
3.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 113
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Standard error
.06
.06
.13
.08
.08
.07
.10
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
271
137
134
21
35
98
117
48
29
27
39
71
78
54
68
225
20
14
12
15%
16%
15%
10%
10%
15%
20%
18%
15%
12%
10%
14%
15%
16%
15%
15%
13%
16%
23%
d
cde
j
op
At least weekly
178
99
79
27
27
63
61
32
21
21
37
39
52
32
55
145
22
5
5
10%
11%
9%
13%
8%
10%
10%
12%
11%
9%
10%
8%
10%
9%
13%
10%
15%
6%
9%
k
oq
At least monthly
60
25
35
9
12
21
18
8
7
7
19
13
21
10
17
51
6
2
1
3%
3%
4%
4%
3%
3%
3%
3%
4%
3%
5%
3%
4%
3%
4%
3%
4%
2%
1%
r
Have tried it once
49
21
28
7
8
22
12
8
4
5
15
16
15
7
10
40
1
8
1
3%
2%
3%
3%
2%
3%
2%
3%
2%
2%
4%
3%
3%
2%
2%
3%
*%
9%
1%
opr
Never
928
444
484
113
197
342
275
136
100
129
200
264
278
180
206
770
86
43
29
52%
50%
53%
54%
56%
52%
47%
51%
51%
58%
53%
54%
52%
54%
47%
51%
56%
52%
56%
f
n
n
Do not have access to device
315
158
157
33
70
115
98
35
36
33
68
89
91
52
84
281
19
11
5
18%
18%
17%
16%
20%
17%
17%
13%
18%
15%
18%
18%
17%
16%
19%
19%
12%
13%
9%
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 114
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
271
223
48
148
121
173
86
15%
14%
19%
14%
17%
15%
14%
At least weekly
178
149
29
105
71
108
65
10%
10%
11%
10%
10%
10%
11%
At least monthly
60
44
16
35
23
42
17
3%
3%
6%
3%
3%
4%
3%
a
Have tried it once
49
45
4
28
21
33
15
3%
3%
1%
3%
3%
3%
2%
Never
928
813
116
558
366
586
313
52%
53%
45%
53%
50%
52%
51%
b
Do not have access to device
315
270
45
188
127
192
119
18%
17%
18%
18%
17%
17%
19%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
566
277
289
41
82
185
258
97
61
74
105
155
164
111
136
481
45
24
16
31%
31%
31%
20%
23%
28%
44%
36%
31%
33%
28%
32%
31%
33%
31%
32%
29%
28%
32%
c
cde
j
At least weekly
337
177
161
52
62
129
95
61
38
45
73
72
97
59
109
274
36
21
7
19%
20%
18%
25%
18%
19%
16%
23%
19%
20%
19%
15%
18%
17%
25%
18%
23%
25%
13%
f
klm
r
or
At least monthly
93
44
49
7
19
33
34
10
14
12
30
23
34
15
21
80
9
4
*
5%
5%
5%
3%
6%
5%
6%
4%
7%
5%
8%
5%
6%
5%
5%
5%
6%
5%
*%
g
r
r
r
Have tried it once
28
13
16
5
3
13
8
3
3
6
7
9
11
4
4
21
1
5
1
2%
1%
2%
2%
1%
2%
1%
1%
1%
2%
2%
2%
2%
1%
1%
1%
*%
6%
3%
op
Never
568
269
299
80
134
223
131
75
52
64
126
173
157
114
124
478
48
18
23
32%
30%
33%
38%
38%
34%
23%
28%
26%
29%
33%
35%
29%
34%
28%
32%
31%
22%
45%
f
f
f
n
q
q
opq
Do not have access to device
208
105
104
26
50
79
54
21
29
21
37
58
72
33
45
178
16
11
4
12%
12%
11%
12%
14%
12%
9%
8%
15%
10%
10%
12%
13%
10%
10%
12%
10%
13%
7%
f
g
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 115
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
566
484
82
294
270
359
191
31%
31%
32%
28%
37%
32%
31%
c
At least weekly
337
295
43
200
133
190
140
19%
19%
17%
19%
18%
17%
23%
e
At least monthly
93
72
21
61
32
63
30
5%
5%
8%
6%
4%
6%
5%
a
Have tried it once
28
22
6
15
13
23
4
2%
1%
2%
1%
2%
2%
1%
f
Never
568
493
75
363
200
369
176
32%
32%
29%
34%
27%
32%
29%
d
Do not have access to device
208
178
30
128
80
131
73
12%
12%
12%
12%
11%
12%
12%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
28
17
10
5
8
11
4
4
2
3
9
10
6
7
5
22
1
3
2
2%
2%
1%
2%
2%
2%
1%
1%
1%
1%
2%
2%
1%
2%
1%
1%
*%
4%
3%
f
f
op
p
At least weekly
78
50
28
30
24
18
6
13
8
8
15
16
29
13
19
67
6
2
3
4%
6%
3%
14%
7%
3%
1%
5%
4%
4%
4%
3%
6%
4%
4%
4%
4%
3%
5%
b
def
ef
f
At least monthly
87
49
38
23
26
32
5
7
15
9
19
20
34
16
17
78
7
1
1
5%
6%
4%
11%
7%
5%
1%
3%
8%
4%
5%
4%
6%
5%
4%
5%
4%
1%
3%
ef
f
f
g
q
q
Have tried it once
93
50
43
21
26
39
8
6
16
7
22
41
23
13
16
89
1
1
2
5%
6%
5%
10%
7%
6%
1%
2%
8%
3%
6%
8%
4%
4%
4%
6%
1%
1%
3%
ef
f
f
gi
g
lmn
pq
Never
1284
603
681
115
239
509
421
180
126
165
293
354
379
244
307
1054
128
61
41
71%
68%
74%
55%
68%
77%
73%
68%
64%
74%
78%
72%
71%
73%
70%
70%
83%
73%
79%
a
c
cd
c
h
gh
oq
o
Do not have access to device
232
116
117
16
28
53
136
57
29
30
20
51
63
42
75
203
11
15
4
13%
13%
13%
8%
8%
8%
23%
21%
15%
13%
5%
10%
12%
13%
17%
13%
7%
18%
7%
cde
ij
j
j
kl
pr
pr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
28
26
1
17
11
16
10
2%
2%
*%
2%
2%
1%
2%
At least weekly
78
73
5
51
25
39
36
4%
5%
2%
5%
3%
3%
6%
b
e
At least monthly
87
76
11
65
22
48
38
5%
5%
4%
6%
3%
4%
6%
d
Have tried it once
93
76
17
60
33
59
32
5%
5%
7%
6%
5%
5%
5%
Never
1284
1098
186
778
497
821
421
71%
71%
72%
73%
68%
72%
69%
d
Do not have access to device
232
195
37
91
141
152
77
13%
13%
14%
9%
19%
13%
12%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
84
33
51
12
20
35
17
8
12
11
11
18
24
19
24
65
14
3
3
5%
4%
6%
6%
6%
5%
3%
3%
6%
5%
3%
4%
4%
6%
5%
4%
9%
4%
6%
f
f
oq
At least weekly
163
81
82
23
31
68
40
23
18
21
48
47
44
28
44
137
17
4
5
9%
9%
9%
11%
9%
10%
7%
8%
9%
10%
13%
10%
8%
8%
10%
9%
11%
5%
10%
f
q
At least monthly
168
87
82
19
44
67
39
20
19
23
48
45
54
31
39
145
17
4
1
9%
10%
9%
9%
13%
10%
7%
7%
10%
10%
13%
9%
10%
9%
9%
10%
11%
5%
3%
f
f
g
qr
qr
Have tried it once
151
77
74
21
20
66
45
18
17
16
41
54
51
20
25
144
2
3
2
8%
9%
8%
10%
6%
10%
8%
7%
8%
7%
11%
11%
10%
6%
6%
10%
1%
4%
4%
d
mn
n
pqr
Never
1076
527
549
123
205
379
369
161
113
126
213
289
322
209
256
890
92
56
37
60%
60%
60%
58%
59%
57%
64%
61%
57%
57%
56%
59%
60%
62%
58%
59%
60%
67%
72%
e
o
op
Do not have access to device
159
79
80
12
29
47
70
38
18
24
16
38
41
28
52
131
12
13
3
9%
9%
9%
6%
8%
7%
12%
14%
9%
11%
4%
8%
8%
8%
12%
9%
8%
15%
5%
ce
j
j
j
kl
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
84
76
8
39
45
44
38
5%
5%
3%
4%
6%
4%
6%
c
e
At least weekly
163
142
21
105
57
99
59
9%
9%
8%
10%
8%
9%
10%
At least monthly
168
138
31
117
52
119
48
9%
9%
12%
11%
7%
10%
8%
d
Have tried it once
151
133
18
98
53
94
55
8%
9%
7%
9%
7%
8%
9%
Never
1076
916
160
628
439
685
354
60%
59%
62%
59%
60%
60%
58%
Do not have access to device
159
138
20
76
83
96
61
9%
9%
8%
7%
11%
8%
10%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
59
23
35
8
23
20
7
4
6
11
15
25
18
6
9
56
1
*
1
3%
3%
4%
4%
7%
3%
1%
1%
3%
5%
4%
5%
3%
2%
2%
4%
1%
*%
2%
f
ef
f
g
mn
pq
At least weekly
80
51
29
14
17
34
15
5
5
10
29
28
25
11
16
67
10
2
1
4%
6%
3%
7%
5%
5%
3%
2%
3%
5%
8%
6%
5%
3%
4%
4%
7%
3%
2%
b
f
f
gh
r
At least monthly
111
64
47
17
36
40
18
7
9
13
36
46
38
14
13
92
13
4
1
6%
7%
5%
8%
10%
6%
3%
3%
5%
6%
9%
9%
7%
4%
3%
6%
9%
4%
3%
f
ef
f
gh
mn
n
r
r
Have tried it once
113
69
44
20
19
54
20
9
19
6
37
47
40
13
13
107
1
4
1
6%
8%
5%
10%
5%
8%
3%
3%
9%
3%
10%
10%
7%
4%
3%
7%
1%
4%
2%
b
f
f
gi
gi
mn
mn
pr
p
Never
1140
533
607
122
211
438
368
161
115
146
243
305
334
233
268
949
94
54
42
63%
60%
66%
58%
60%
66%
63%
60%
58%
66%
64%
62%
62%
69%
61%
63%
61%
66%
82%
a
c
kln
opq
Do not have access to device
299
144
154
29
44
75
151
81
43
35
19
40
80
58
120
242
33
19
5
17%
16%
17%
14%
12%
11%
26%
30%
22%
16%
5%
8%
15%
17%
27%
16%
21%
23%
10%
cde
hij
j
j
k
k
klm
r
r
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
59
58
1
42
17
41
17
3%
4%
*%
4%
2%
4%
3%
b
At least weekly
80
71
9
62
17
51
28
4%
5%
4%
6%
2%
4%
5%
d
At least monthly
111
89
22
77
32
76
33
6%
6%
8%
7%
4%
7%
5%
d
Have tried it once
113
100
13
78
35
75
36
6%
6%
5%
7%
5%
7%
6%
d
Never
1140
974
166
684
448
720
377
63%
63%
65%
64%
61%
63%
61%
Do not have access to device
299
252
46
119
180
171
122
17%
16%
18%
11%
25%
15%
20%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
292
147
145
12
56
105
119
22
28
35
79
124
95
40
33
258
20
10
4
16%
17%
16%
6%
16%
16%
20%
8%
14%
16%
21%
25%
18%
12%
8%
17%
13%
12%
9%
c
c
ce
g
g
gh
lmn
mn
n
r
At least weekly
152
82
71
23
29
63
38
12
17
19
55
60
47
23
23
137
7
5
3
8%
9%
8%
11%
8%
10%
7%
4%
8%
9%
15%
12%
9%
7%
5%
9%
5%
6%
5%
f
f
g
ghi
mn
n
p
At least monthly
42
25
17
11
10
15
6
4
2
4
12
14
13
10
5
37
3
1
1
2%
3%
2%
5%
3%
2%
1%
1%
1%
2%
3%
3%
2%
3%
1%
2%
2%
2%
2%
ef
f
n
Have tried it once
23
12
11
2
8
10
3
1
2
4
12
11
4
4
4
22
-
1
*
1%
1%
1%
1%
2%
1%
1%
*%
1%
2%
3%
2%
1%
1%
1%
1%
-%
1%
*%
f
g
Never
653
310
343
86
126
244
196
115
68
73
112
149
196
138
169
530
56
39
27
36%
35%
37%
41%
36%
37%
34%
43%
34%
33%
30%
30%
37%
41%
38%
35%
37%
47%
53%
hij
k
k
k
op
op
Do not have access to device
639
309
330
76
120
225
218
114
81
86
107
134
179
121
205
528
68
27
16
35%
35%
36%
36%
34%
34%
38%
43%
41%
39%
28%
27%
34%
36%
47%
35%
44%
32%
32%
j
j
j
k
k
klm
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
292
250
43
179
112
196
92
16%
16%
17%
17%
15%
17%
15%
At least weekly
152
132
20
111
41
107
42
8%
9%
8%
10%
6%
9%
7%
d
At least monthly
42
31
11
27
15
31
10
2%
2%
4%
3%
2%
3%
2%
a
Have tried it once
23
20
3
18
5
10
12
1%
1%
1%
2%
1%
1%
2%
d
Never
653
558
95
371
274
400
226
36%
36%
37%
35%
38%
35%
37%
Do not have access to device
639
554
85
356
282
390
232
35%
36%
33%
34%
39%
34%
38%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
683
353
330
52
140
322
168
43
64
104
207
227
211
139
106
581
51
25
26
38%
40%
36%
25%
40%
49%
29%
16%
32%
47%
55%
46%
39%
42%
24%
38%
33%
30%
50%
cf
cdf
g
gh
gh
ln
n
n
q
opq
At least weekly
468
229
240
69
84
161
155
47
56
64
101
145
142
91
91
398
39
22
10
26%
26%
26%
33%
24%
24%
27%
18%
29%
29%
27%
30%
27%
27%
21%
26%
25%
26%
19%
de
g
g
g
n
n
n
r
At least monthly
63
28
35
10
9
25
19
10
6
10
9
14
22
16
12
57
2
3
1
3%
3%
4%
5%
3%
4%
3%
4%
3%
5%
2%
3%
4%
5%
3%
4%
1%
3%
2%
Have tried it once
22
9
13
3
3
7
9
6
2
6
4
4
8
4
6
18
1
3
*
1%
1%
1%
1%
1%
1%
2%
2%
1%
3%
1%
1%
1%
1%
1%
1%
*%
4%
1%
opr
Never
328
152
176
45
77
81
126
79
41
28
49
68
99
52
110
263
37
16
11
18%
17%
19%
22%
22%
12%
22%
30%
21%
13%
13%
14%
18%
15%
25%
17%
24%
20%
22%
e
e
e
hij
ij
klm
o
Do not have access to device
237
114
123
32
38
65
103
81
29
9
7
33
54
34
115
195
24
14
4
13%
13%
13%
15%
11%
10%
18%
31%
15%
4%
2%
7%
10%
10%
26%
13%
15%
17%
7%
e
de
hij
ij
klm
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
683
566
117
513
166
478
178
38%
37%
45%
48%
23%
42%
29%
a
d
f
At least weekly
468
402
66
280
187
325
133
26%
26%
26%
26%
26%
29%
22%
f
At least monthly
63
55
8
32
31
35
27
3%
4%
3%
3%
4%
3%
4%
Have tried it once
22
18
4
8
14
14
7
1%
1%
1%
1%
2%
1%
1%
c
Never
328
282
47
147
175
173
144
18%
18%
18%
14%
24%
15%
23%
c
e
Do not have access to device
237
221
16
81
156
109
124
13%
14%
6%
8%
21%
10%
20%
b
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
208
115
93
19
34
105
50
13
20
25
49
76
60
45
27
173
20
6
9
12%
13%
10%
9%
10%
16%
9%
5%
10%
11%
13%
16%
11%
13%
6%
11%
13%
8%
17%
cdf
g
g
g
ln
n
n
oq
At least weekly
171
93
78
24
34
64
49
11
23
20
41
54
50
34
33
135
25
6
4
9%
10%
9%
11%
10%
10%
8%
4%
11%
9%
11%
11%
9%
10%
7%
9%
17%
7%
8%
g
g
g
oqr
At least monthly
47
23
24
5
4
17
20
6
7
10
9
14
18
3
12
40
5
2
*
3%
3%
3%
2%
1%
3%
4%
2%
4%
4%
2%
3%
3%
1%
3%
3%
3%
3%
*%
d
m
m
r
Have tried it once
46
26
19
5
7
23
11
6
2
7
20
15
14
8
9
39
2
5
*
3%
3%
2%
2%
2%
4%
2%
2%
1%
3%
5%
3%
3%
2%
2%
3%
1%
6%
*%
gh
opr
Never
928
425
503
105
203
331
289
135
96
124
205
249
286
177
215
773
76
44
34
52%
48%
55%
50%
58%
50%
50%
51%
49%
56%
54%
51%
54%
53%
49%
51%
50%
54%
66%
a
ef
opq
Do not have access to device
402
202
200
52
68
121
161
96
49
36
53
82
106
69
145
353
26
19
4
22%
23%
22%
25%
19%
18%
28%
36%
25%
16%
14%
17%
20%
20%
33%
23%
17%
23%
8%
e
de
hij
ij
klm
pr
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
208
181
27
159
47
131
68
12%
12%
11%
15%
6%
12%
11%
d
At least weekly
171
139
32
112
58
112
55
9%
9%
12%
11%
8%
10%
9%
At least monthly
47
40
8
29
18
31
16
3%
3%
3%
3%
2%
3%
3%
Have tried it once
46
43
3
28
17
30
15
3%
3%
1%
3%
2%
3%
2%
Never
928
793
135
541
380
595
299
52%
51%
52%
51%
52%
52%
49%
Do not have access to device
402
349
53
193
209
237
161
22%
23%
21%
18%
29%
21%
26%
c
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
Every day
101
43
58
11
27
39
24
5
9
13
23
41
33
14
12
87
5
6
3
6%
5%
6%
5%
8%
6%
4%
2%
4%
6%
6%
8%
6%
4%
3%
6%
3%
7%
6%
f
g
g
mn
n
At least weekly
42
20
22
7
3
20
12
1
3
4
7
24
3
9
5
37
1
3
1
2%
2%
2%
3%
1%
3%
2%
*%
2%
2%
2%
5%
1%
3%
1%
2%
*%
4%
1%
d
d
ln
l
p
At least monthly
9
5
4
2
2
3
3
-
2
1
3
4
1
3
2
8
1
-
-
*%
1%
*%
1%
1%
*%
*%
-%
1%
*%
1%
1%
*%
1%
*%
1%
1%
-%
-%
Have tried it once
6
2
3
-
-
5
1
-
-
2
1
-
2
1
2
6
-
-
-
*%
*%
*%
-%
-%
1%
*%
-%
-%
1%
*%
-%
*%
*%
1%
*%
-%
-%
-%
Never
764
355
409
88
152
285
239
116
88
85
154
197
227
155
185
626
60
44
34
42%
40%
45%
42%
43%
43%
41%
44%
45%
38%
41%
40%
42%
46%
42%
41%
39%
53%
65%
op
opq
Do not have access to device
880
459
421
103
166
310
301
144
95
117
190
226
268
153
233
749
87
30
14
49%
52%
46%
49%
48%
47%
52%
54%
48%
53%
50%
46%
50%
46%
53%
50%
57%
36%
27%
b
km
qr
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
Every day
101
79
22
78
23
71
26
6%
5%
8%
7%
3%
6%
4%
a
d
At least weekly
42
35
6
25
16
31
10
2%
2%
2%
2%
2%
3%
2%
At least monthly
9
9
-
5
4
5
4
*%
1%
-%
*%
1%
*%
1%
Have tried it once
6
4
2
4
2
3
2
*%
*%
1%
*%
*%
*%
*%
Never
764
657
107
442
314
461
269
42%
43%
42%
42%
43%
41%
44%
Do not have access to device
880
760
120
508
369
564
302
49%
49%
47%
48%
51%
50%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes
1350
647
704
169
278
503
401
166
151
160
311
399
420
223
308
1173
98
49
30
60%
60%
60%
57%
64%
65%
55%
44%
59%
65%
74%
71%
63%
54%
51%
63%
50%
45%
49%
f
cf
g
g
ghi
lmn
mn
pqr
No
837
408
429
109
153
253
322
201
96
84
106
153
228
177
279
655
94
60
29
37%
38%
37%
37%
35%
33%
44%
54%
38%
34%
25%
27%
34%
43%
46%
35%
48%
54%
47%
cde
hij
j
j
k
kl
kl
o
o
o
Don't know
52
19
33
16
6
19
11
8
6
4
2
10
16
10
16
44
4
2
3
2%
2%
3%
6%
1%
2%
1%
2%
2%
2%
1%
2%
2%
3%
3%
2%
2%
1%
4%
def
j
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes
1350
1182
168
817
531
850
470
60%
61%
57%
65%
54%
63%
57%
d
f
No
837
713
124
410
419
472
336
37%
37%
42%
33%
43%
35%
41%
c
e
Don't know
52
51
2
26
25
34
15
2%
3%
1%
2%
3%
3%
2%
b
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
None
503
234
269
87
120
169
128
126
56
32
73
104
149
76
173
404
56
24
19
22%
22%
23%
30%
27%
22%
17%
34%
22%
13%
17%
19%
22%
19%
29%
22%
29%
22%
31%
ef
ef
f
hij
i
klm
o
oq
1
885
407
478
98
189
308
289
146
106
111
148
172
268
178
267
718
96
47
24
40%
38%
41%
33%
43%
40%
39%
39%
42%
45%
35%
31%
40%
43%
44%
38%
49%
43%
38%
c
j
k
k
k
or
2-3
678
346
332
85
109
232
252
85
76
80
152
214
203
126
135
594
33
35
17
30%
32%
28%
29%
25%
30%
34%
23%
30%
32%
36%
38%
31%
31%
22%
32%
17%
32%
27%
d
g
g
g
lmn
n
n
p
p
p
4-5
124
62
61
9
15
47
53
12
14
16
35
57
31
18
17
116
4
2
2
6%
6%
5%
3%
3%
6%
7%
3%
5%
6%
8%
10%
5%
4%
3%
6%
2%
2%
3%
cd
g
g
lmn
pq
6-10
25
14
11
6
2
10
8
3
2
6
6
8
8
5
4
23
1
1
-
1%
1%
1%
2%
*%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
*%
-%
11 or more
1
1
-
-
-
1
-
-
-
1
-
-
-
1
-
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
*%
-%
*%
-%
-%
-%
ANY 'ACTIVE' RADIO SETS IN THE
HOME
1712
830
882
198
315
597
602
245
198
214
341
451
509
329
424
1452
133
85
42
76%
77%
76%
68%
72%
77%
82%
65%
78%
86%
81%
80%
77%
80%
70%
78%
68%
76%
69%
c
cde
g
gh
g
n
n
n
pr
p
Don't know
25
10
15
9
2
9
5
3
-
2
5
7
6
5
7
17
6
2
*
1%
1%
1%
3%
1%
1%
1%
1%
-%
1%
1%
1%
1%
1%
1%
1%
3%
2%
*%
def
or
Mean number of 'active' radio sets
1.4
1.5
1.4
1.3
1.2
1.5
1.6
1.1
1.4
1.7
1.7
1.7
1.4
1.5
1.1
1.5
1.0
1.2
1.2
b
cd
cd
g
gh
gh
lmn
n
n
pqr
p
Standard deviation
1.27
1.30
1.24
1.31
1.10
1.34
1.26
1.16
1.17
1.43
1.34
1.39
1.22
1.32
1.10
1.31
1.00
1.00
1.12
Standard error
.02
.04
.03
.07
.05
.05
.04
.05
.06
.08
.06
.06
.04
.06
.04
.03
.06
.06
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
None
503
443
60
270
230
282
202
22%
23%
21%
22%
24%
21%
25%
e
1
885
767
118
486
394
524
337
40%
39%
40%
39%
40%
39%
41%
2-3
678
590
88
390
285
427
235
30%
30%
30%
31%
29%
31%
29%
4-5
124
109
15
81
43
86
35
6%
6%
5%
6%
4%
6%
4%
d
f
6-10
25
19
6
13
12
19
6
1%
1%
2%
1%
1%
1%
1%
11 or more
1
1
-
1
-
-
1
*%
*%
-%
*%
-%
-%
*%
ANY 'ACTIVE' RADIO SETS IN THE HOME
1712
1485
227
971
734
1057
613
76%
76%
77%
77%
75%
78%
75%
Don't know
25
18
6
13
11
18
7
1%
1%
2%
1%
1%
1%
1%
a
Mean number of 'active' radio sets
1.4
1.4
1.5
1.5
1.3
1.5
1.3
d
f
Standard deviation
1.27
1.27
1.30
1.30
1.23
1.31
1.21
Standard error
.02
.03
.06
.04
.03
.03
.04
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP2). Have you heard of the term DAB digital radio? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Yes
1736
894
842
199
352
665
519
225
189
205
378
491
537
310
398
1463
155
79
38
77%
83%
72%
68%
81%
86%
71%
60%
75%
83%
90%
87%
81%
76%
66%
78%
80%
72%
62%
b
cf
cdf
g
gh
ghi
lmn
mn
n
qr
qr
r
No
474
169
305
82
83
102
207
143
62
42
37
65
123
95
190
380
39
31
22
21%
16%
26%
28%
19%
13%
28%
38%
24%
17%
9%
12%
19%
23%
31%
20%
20%
28%
36%
a
de
e
de
hij
ij
j
k
k
klm
op
op
Don't know
31
12
19
13
2
8
7
7
2
1
4
6
4
5
15
29
1
-
1
1%
1%
2%
4%
*%
1%
1%
2%
1%
*%
1%
1%
1%
1%
3%
2%
*%
-%
2%
def
l
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP2). Have you heard of the term DAB digital radio? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Yes
1736
1497
238
1064
665
1107
591
77%
77%
81%
85%
68%
82%
72%
d
f
No
474
419
55
176
293
225
226
21%
22%
19%
14%
30%
17%
27%
c
e
Don't know
31
30
*
13
18
24
5
1%
2%
*%
1%
2%
2%
1%
b
f
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2186
1079
1107
242
376
761
807
376
259
278
394
519
631
455
581
1590
198
188
210
Effective Weighted Sample
1781
883
898
199
297
638
671
309
214
224
334
424
521
372
482
1388
194
178
207
Total
1801
884
917
210
350
662
580
267
197
221
378
491
535
336
440
1512
154
83
52
1
548
273
274
53
113
212
169
56
47
66
151
197
171
92
88
483
34
18
12
30%
31%
30%
25%
32%
32%
29%
21%
24%
30%
40%
40%
32%
27%
20%
32%
22%
22%
23%
g
ghi
lmn
n
n
pqr
2
92
43
50
12
13
36
32
8
10
11
32
48
21
14
9
83
2
5
2
5%
5%
5%
6%
4%
5%
6%
3%
5%
5%
8%
10%
4%
4%
2%
5%
2%
6%
4%
g
lmn
p
p
3 or more
44
24
20
4
6
17
17
-
1
7
11
25
12
5
2
43
1
-
*
2%
3%
2%
2%
2%
2%
3%
-%
*%
3%
3%
5%
2%
2%
*%
3%
*%
-%
*%
gh
gh
lmn
n
pqr
ANY DAB SETS
684
340
344
69
133
264
219
63
58
85
194
270
205
110
99
609
38
23
14
38%
38%
38%
33%
38%
40%
38%
24%
29%
39%
51%
55%
38%
33%
22%
40%
24%
28%
27%
gh
ghi
lmn
n
n
pqr
None
1068
529
539
135
208
379
346
193
132
130
177
210
319
213
327
866
110
58
35
59%
60%
59%
64%
59%
57%
60%
72%
67%
59%
47%
43%
60%
63%
74%
57%
71%
70%
67%
ij
j
j
k
k
klm
o
o
o
Don't know
49
16
33
6
9
19
15
10
7
6
7
12
11
12
14
38
7
2
3
3%
2%
4%
3%
3%
3%
3%
4%
4%
3%
2%
2%
2%
4%
3%
2%
4%
2%
5%
a
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 126
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2186
1815
371
1119
1057
1261
715
Effective Weighted Sample
1781
1506
277
924
904
1076
617
Total
1801
1544
257
1062
729
1135
614
1
548
455
93
350
196
361
175
30%
29%
36%
33%
27%
32%
28%
a
d
2
92
80
13
60
32
66
25
5%
5%
5%
6%
4%
6%
4%
3 or more
44
42
3
28
17
36
8
2%
3%
1%
3%
2%
3%
1%
f
ANY DAB SETS
684
576
108
437
245
462
208
38%
37%
42%
41%
34%
41%
34%
d
f
None
1068
922
146
603
457
644
389
59%
60%
57%
57%
63%
57%
63%
c
e
Don't know
49
46
3
22
27
29
17
3%
3%
1%
2%
4%
3%
3%
c
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but no DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1353
668
685
157
238
451
507
277
180
169
190
233
387
297
436
940
141
130
142
Effective Weighted Sample
1105
547
557
127
187
382
424
226
146
136
165
193
320
240
357
824
139
123
140
Total
1068
529
539
135
208
379
346
193
132
130
177
210
319
213
327
866
110
58
35
Certain to
24
10
14
1
3
13
8
1
3
2
3
4
7
8
5
21
1
1
1
2%
2%
3%
*%
1%
3%
2%
*%
2%
2%
2%
2%
2%
4%
2%
2%
1%
2%
3%
Very likely
52
28
23
*
9
27
15
4
4
6
15
16
17
8
11
39
5
7
1
5%
5%
4%
*%
5%
7%
4%
2%
3%
4%
8%
8%
5%
4%
3%
4%
5%
12%
2%
c
c
c
gh
n
opr
Likely
99
57
43
5
27
34
34
10
15
12
13
18
26
22
33
81
9
8
1
9%
11%
8%
4%
13%
9%
10%
5%
12%
9%
7%
9%
8%
10%
10%
9%
8%
13%
3%
c
c
g
r
r
TOTAL LIKELY
175
95
80
6
39
73
57
15
22
20
31
38
49
38
50
141
15
16
3
16%
18%
15%
4%
19%
19%
16%
8%
17%
16%
18%
18%
15%
18%
15%
16%
14%
28%
8%
c
c
c
g
g
g
r
opr
Unlikely
188
96
91
23
38
74
53
31
28
25
30
37
64
38
48
152
25
6
5
18%
18%
17%
17%
18%
19%
15%
16%
21%
19%
17%
18%
20%
18%
15%
18%
23%
10%
14%
q
q
Very unlikely
240
117
123
32
48
90
71
52
32
31
42
44
74
45
78
188
23
17
13
23%
22%
23%
24%
23%
24%
20%
27%
25%
23%
24%
21%
23%
21%
24%
22%
21%
29%
38%
op
Certain not to
261
133
128
19
52
83
108
59
26
34
42
49
69
54
88
211
28
13
9
24%
25%
24%
14%
25%
22%
31%
30%
20%
26%
24%
24%
22%
26%
27%
24%
25%
23%
26%
c
ce
h
TOTAL UNLIKELY
689
347
343
74
138
246
232
142
87
90
115
131
207
137
214
551
76
36
27
65%
66%
64%
55%
66%
65%
67%
73%
65%
69%
65%
62%
65%
64%
66%
64%
69%
62%
78%
c
c
c
oq
Don't know
204
87
117
55
32
60
58
36
24
20
31
41
62
38
63
175
19
6
5
19%
16%
22%
41%
15%
16%
17%
19%
18%
16%
18%
19%
20%
18%
19%
20%
17%
10%
14%
a
def
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 127
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but no DAB sets at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1353
1123
230
666
678
744
467
Effective Weighted Sample
1105
934
175
550
577
639
404
Total
1068
922
146
603
457
644
389
Certain to
24
20
4
16
8
16
6
2%
2%
2%
3%
2%
3%
2%
Very likely
52
43
9
37
15
39
12
5%
5%
6%
6%
3%
6%
3%
d
f
Likely
99
85
14
57
42
59
39
9%
9%
10%
9%
9%
9%
10%
TOTAL LIKELY
175
148
27
109
65
115
57
16%
16%
18%
18%
14%
18%
15%
Unlikely
188
166
22
109
78
115
68
18%
18%
15%
18%
17%
18%
17%
Very unlikely
240
199
41
137
100
150
77
23%
22%
28%
23%
22%
23%
20%
Certain not to
261
225
36
140
121
147
105
24%
24%
25%
23%
26%
23%
27%
TOTAL UNLIKELY
689
591
99
386
299
412
250
65%
64%
68%
64%
65%
64%
64%
Don't know
204
184
20
107
93
118
82
19%
20%
14%
18%
20%
18%
21%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
r
Unweighted total
902
453
449
94
157
302
349
208
119
122
127
148
259
199
296
611
98
83
110
Effective Weighted Sample
735
372
363
77
124
255
289
169
95
99
109
122
214
163
242
537
97
79
108
Total
689
347
343
74
138
246
232
142
87
90
115
131
207
137
214
551
76
36
27
No need
367
192
175
**
69
130
124
66
41
44
64
72
115
80
99
302
**
**
16
53%
55%
51%
**
50%
53%
54%
47%
47%
49%
56%
55%
56%
59%
46%
55%
**
**
57%
n
Happy to use existing service
195
89
106
**
38
66
73
39
26
21
29
33
59
42
61
149
**
**
7
28%
26%
31%
**
27%
27%
31%
28%
29%
24%
25%
25%
28%
31%
29%
27%
**
**
27%
Can receive through digital TV service
76
37
39
**
21
24
20
12
16
11
14
9
25
12
30
59
**
**
2
11%
11%
11%
**
15%
10%
9%
8%
19%
12%
12%
7%
12%
9%
14%
11%
**
**
7%
g
k
Would never listen
54
32
22
**
10
26
13
7
6
7
13
17
14
11
12
41
**
**
2
8%
9%
6%
**
7%
10%
6%
5%
7%
8%
11%
13%
7%
8%
5%
7%
**
**
9%
f
g
ln
Too expensive generally
35
23
12
**
7
14
11
14
3
7
4
4
7
4
19
22
**
**
1
5%
7%
4%
**
5%
6%
5%
10%
4%
8%
3%
3%
4%
3%
9%
4%
**
**
3%
j
klm
Can't afford it
25
12
13
**
5
14
3
9
3
3
1
-
6
4
15
16
**
**
1
4%
3%
4%
**
4%
6%
1%
6%
3%
3%
1%
-%
3%
3%
7%
3%
**
**
4%
f
j
kl
Happy to use analogue radio service
17
6
11
**
3
2
12
8
3
4
1
*
6
2
9
13
**
**
1
3%
2%
3%
**
2%
1%
5%
5%
3%
4%
1%
*%
3%
1%
4%
2%
**
**
4%
e
k
Poor reception in our area
16
9
7
**
4
6
5
4
2
1
4
4
5
2
4
15
**
**
1
2%
3%
2%
**
3%
3%
2%
2%
2%
1%
3%
3%
3%
2%
2%
3%
**
**
2%
Don't know why I should
13
8
5
**
2
5
4
1
-
6
2
1
3
5
4
8
**
**
1
2%
2%
1%
**
1%
2%
2%
*%
-%
7%
2%
*%
1%
4%
2%
1%
**
**
2%
gh
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
g
h
i
j
k
l
m
n
o
~p
~q
r
Unweighted total
902
453
449
94
157
302
349
208
119
122
127
148
259
199
296
611
98
83
110
Effective Weighted Sample
735
372
363
77
124
255
289
169
95
99
109
122
214
163
242
537
97
79
108
Total
689
347
343
74
138
246
232
142
87
90
115
131
207
137
214
551
76
36
27
Not available in our area
6
4
3
**
-
*
5
1
-
*
3
3
1
1
1
5
**
**
1
1%
1%
1%
**
-%
*%
2%
1%
-%
*%
2%
2%
1%
*%
1%
1%
**
**
3%
e
Will get it when I have to/ when
switchover
4
2
2
**
1
1
1
1
1
-
1
-
2
1
1
2
**
**
1
1%
*%
1%
**
1%
1%
*%
1%
1%
-%
1%
-%
1%
1%
*%
*%
**
**
2%
Other
9
5
4
**
-
1
6
3
1
2
1
2
1
3
2
7
**
**
*
1%
1%
1%
**
-%
1%
3%
2%
1%
3%
1%
1%
1%
3%
1%
1%
**
**
2%
ANY INVOLUNTARY REASONS
79
44
35
**
16
33
24
26
8
11
11
10
20
10
39
54
**
**
3
11%
13%
10%
**
12%
13%
10%
19%
10%
12%
10%
7%
10%
8%
18%
10%
**
**
11%
hj
klm
ANY VOLUNTARY REASONS
619
307
312
**
124
220
207
118
79
79
103
116
191
127
184
494
**
**
26
90%
89%
91%
**
90%
90%
89%
83%
91%
88%
90%
89%
92%
93%
86%
90%
**
**
93%
n
n
ONLY VOLUNTARY REASONS
593
293
300
**
118
210
200
111
76
76
101
116
182
122
173
482
**
**
24
86%
85%
88%
**
86%
85%
86%
78%
88%
85%
88%
89%
88%
89%
81%
88%
**
**
86%
g
n
n
n
Don't know
9
5
5
**
3
2
3
2
1
1
2
3
4
1
1
7
**
**
*
1%
1%
1%
**
2%
1%
1%
2%
2%
1%
1%
2%
2%
*%
1%
1%
**
**
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
902
735
167
439
458
486
306
Effective Weighted Sample
735
612
127
361
391
418
268
Total
689
591
99
386
299
412
250
No need
367
307
60
212
155
219
133
53%
52%
61%
55%
52%
53%
53%
Happy to use existing service
195
169
26
113
80
109
79
28%
29%
26%
29%
27%
26%
31%
Can receive through digital TV service
76
63
13
41
35
42
32
11%
11%
13%
11%
12%
10%
13%
Would never listen
54
45
9
35
19
37
14
8%
8%
9%
9%
6%
9%
6%
Too expensive generally
35
29
6
14
20
20
14
5%
5%
6%
4%
7%
5%
6%
Can't afford it
25
23
2
11
14
12
12
4%
4%
2%
3%
5%
3%
5%
Happy to use analogue radio service
17
15
3
9
9
12
5
3%
2%
3%
2%
3%
3%
2%
Poor reception in our area
16
13
3
7
9
14
1
2%
2%
3%
2%
3%
3%
*%
f
Don't know why I should
13
11
2
9
3
8
4
2%
2%
2%
2%
1%
2%
2%
Not available in our area
6
5
2
2
5
4
1
1%
1%
2%
*%
2%
1%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 128
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
902
735
167
439
458
486
306
Effective Weighted Sample
735
612
127
361
391
418
268
Total
689
591
99
386
299
412
250
Will get it when I have to/ when switchover
4
3
*
2
2
1
2
1%
1%
*%
*%
1%
*%
1%
Other
9
7
2
5
4
7
1
1%
1%
2%
1%
1%
2%
1%
ANY INVOLUNTARY REASONS
79
67
12
33
46
49
27
11%
11%
12%
9%
15%
12%
11%
c
ANY VOLUNTARY REASONS
619
529
90
356
260
365
228
90%
90%
91%
92%
87%
89%
91%
d
ONLY VOLUNTARY REASONS
593
509
84
344
246
354
216
86%
86%
85%
89%
82%
86%
86%
d
Don't know
9
8
1
4
4
2
7
1%
1%
1%
1%
1%
1%
3%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Married/ civil partnership
1182
578
604
26
210
507
439
103
120
159
291
373
357
234
218
993
102
58
28
53%
54%
52%
9%
48%
65%
60%
27%
47%
64%
70%
66%
54%
57%
36%
53%
52%
52%
46%
c
cdf
cd
g
gh
gh
lmn
n
n
r
Co-habiting
211
100
111
26
86
79
20
23
27
26
60
43
57
53
58
189
11
5
5
9%
9%
9%
9%
20%
10%
3%
6%
11%
10%
14%
8%
9%
13%
10%
10%
6%
5%
8%
f
cef
f
g
g
g
kl
pq
Single
535
295
240
241
128
104
62
131
65
32
59
98
161
79
197
439
49
28
19
24%
27%
21%
82%
29%
13%
8%
35%
26%
13%
14%
17%
24%
19%
33%
23%
25%
25%
31%
b
def
ef
f
hij
ij
k
klm
o
Widowed, divorced or separated
304
100
204
-
12
82
210
117
40
31
8
46
88
43
126
245
30
19
9
14%
9%
17%
-%
3%
11%
29%
31%
16%
13%
2%
8%
13%
11%
21%
13%
16%
18%
14%
a
c
cd
cde
hij
j
j
k
klm
Refused
8
1
7
-
2
3
3
1
2
-
-
3
1
1
4
6
2
-
*
*%
*%
1%
-%
*%
*%
*%
*%
1%
-%
-%
*%
*%
*%
1%
*%
1%
-%
1%
a
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Married/ civil partnership
1182
1000
182
750
427
780
373
53%
51%
62%
60%
44%
58%
45%
a
d
f
Co-habiting
211
187
24
153
57
128
77
9%
10%
8%
12%
6%
9%
9%
d
Single
535
485
50
253
277
282
235
24%
25%
17%
20%
28%
21%
29%
b
c
e
Widowed, divorced or separated
304
266
38
94
210
166
130
14%
14%
13%
7%
22%
12%
16%
c
e
Refused
8
8
-
4
5
1
7
*%
*%
-%
*%
*%
*%
1%
e
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
WHITE
British
1427
662
765
196
260
500
470
227
149
165
266
382
408
270
366
1303
45
45
33
64%
62%
66%
67%
60%
64%
64%
61%
59%
66%
64%
68%
61%
66%
61%
70%
23%
40%
54%
a
ln
pqr
p
pq
English
277
144
133
18
43
87
129
57
33
30
66
58
93
48
79
271
2
3
1
12%
13%
11%
6%
10%
11%
18%
15%
13%
12%
16%
10%
14%
12%
13%
14%
1%
3%
1%
c
cde
pqr
Scottish
151
76
74
18
23
52
58
26
16
20
28
29
39
31
52
16
134
*
*
7%
7%
6%
6%
5%
7%
8%
7%
6%
8%
7%
5%
6%
8%
9%
1%
69%
*%
1%
k
oqr
Welsh
68
31
37
7
12
23
26
17
9
6
8
12
18
12
26
7
3
58
-
3%
3%
3%
2%
3%
3%
3%
5%
4%
2%
2%
2%
3%
3%
4%
*%
2%
52%
-%
j
k
or
opr
Irish
38
18
21
6
6
10
16
6
6
6
3
9
11
6
13
14
1
1
22
2%
2%
2%
2%
1%
1%
2%
2%
2%
2%
1%
2%
2%
1%
2%
1%
1%
1%
36%
opq
Any other white background
78
34
44
17
36
18
7
13
14
6
10
14
28
14
22
68
4
3
3
3%
3%
4%
6%
8%
2%
1%
3%
6%
2%
2%
3%
4%
3%
4%
4%
2%
3%
5%
ef
ef
f
j
MIXED
White and Black Caribbean
11
7
4
4
-
5
2
2
1
-
2
2
3
2
4
11
-
1
-
1%
1%
*%
1%
-%
1%
*%
1%
*%
-%
*%
*%
*%
1%
1%
1%
-%
1%
-%
df
White and Black African
8
3
4
1
-
5
1
1
-
-
3
4
2
-
1
7
1
-
-
*%
*%
*%
*%
-%
1%
*%
*%
-%
-%
1%
1%
*%
-%
*%
*%
*%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
White and Asian
6
3
3
3
2
2
-
*
-
-
3
3
1
1
1
6
-
-
*
*%
*%
*%
1%
*%
*%
-%
*%
-%
-%
1%
1%
*%
*%
*%
*%
-%
-%
*%
f
Any other mixed background
3
2
1
-
1
2
-
-
1
1
-
-
1
1
1
3
-
-
-
*%
*%
*%
-%
*%
*%
-%
-%
*%
*%
-%
-%
*%
*%
*%
*%
-%
-%
-%
ASIAN AND BRITISH ASIAN
Indian
33
15
18
1
7
18
6
4
6
2
5
11
14
2
5
31
2
-
*
1%
1%
2%
*%
2%
2%
1%
1%
2%
1%
1%
2%
2%
*%
1%
2%
1%
-%
*%
cf
m
m
q
Pakistani
24
14
10
4
11
7
2
4
3
2
2
4
9
4
6
24
-
-
-
1%
1%
1%
1%
3%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
-%
-%
f
ef
Bangladeshi
10
9
2
3
6
1
1
1
2
-
2
2
5
-
3
10
-
-
*
*%
1%
*%
1%
1%
*%
*%
*%
1%
-%
*%
*%
1%
-%
1%
1%
-%
-%
*%
b
ef
ef
Any other Asian background
13
8
5
-
6
4
4
2
4
-
3
6
1
2
5
13
-
-
-
1%
1%
*%
-%
1%
1%
*%
1%
1%
-%
1%
1%
*%
1%
1%
1%
-%
-%
-%
l
BLACK AND BLACK BRITISH
Caribbean
29
20
9
-
7
16
5
8
1
5
3
4
8
10
8
29
-
-
-
1%
2%
1%
-%
2%
2%
1%
2%
*%
2%
1%
1%
1%
2%
1%
2%
-%
-%
-%
b
c
cf
h
k
r
African
40
17
23
8
10
17
5
4
3
2
13
17
13
2
7
40
-
-
-
2%
2%
2%
3%
2%
2%
1%
1%
1%
1%
3%
3%
2%
1%
1%
2%
-%
-%
-%
f
f
f
g
mn
m
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Any other black background
1
-
1
-
-
1
-
-
1
-
-
-
-
-
1
1
-
-
-
*%
-%
*%
-%
-%
*%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
6
1
5
3
2
1
-
-
1
1
-
2
3
-
-
6
-
-
-
*%
*%
*%
1%
*%
*%
-%
-%
1%
*%
-%
*%
*%
-%
-%
*%
-%
-%
-%
ef
CHINESE OR OTHER ETHNIC GROUP
Chinese
6
3
2
2
1
2
1
1
-
1
1
2
3
1
-
5
-
-
1
*%
*%
*%
1%
*%
*%
*%
*%
-%
*%
*%
*%
*%
*%
-%
*%
-%
-%
1%
Any other background
7
6
1
1
4
2
1
1
2
1
1
1
3
3
-
6
1
-
*
*%
1%
*%
*%
1%
*%
*%
*%
1%
*%
*%
*%
*%
1%
-%
*%
*%
-%
*%
b
f
n
Refused
6
2
4
-
2
3
*
1
2
1
-
*
1
1
3
3
2
*
*
*%
*%
*%
-%
*%
*%
*%
*%
1%
*%
-%
*%
*%
*%
1%
*%
1%
*%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
WHITE
British
1427
1224
203
802
617
956
437
64%
63%
69%
64%
63%
70%
53%
a
f
English
277
242
35
144
133
180
97
12%
12%
12%
11%
14%
13%
12%
Scottish
151
125
26
71
79
66
84
7%
6%
9%
6%
8%
5%
10%
c
e
Welsh
68
55
13
33
35
40
28
3%
3%
4%
3%
4%
3%
3%
Irish
38
28
11
18
20
10
7
2%
1%
4%
1%
2%
1%
1%
a
Any other white background
78
74
4
64
14
34
41
3%
4%
1%
5%
1%
3%
5%
b
d
e
MIXED
White and Black Caribbean
11
11
*
5
7
5
6
1%
1%
*%
*%
1%
*%
1%
White and Black African
8
8
-
6
2
2
6
*%
*%
-%
*%
*%
*%
1%
e
White and Asian
6
6
-
1
5
6
1
*%
*%
-%
*%
1%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Any other mixed background
3
3
-
1
1
-
3
*%
*%
-%
*%
*%
-%
*%
e
ASIAN AND BRITISH ASIAN
Indian
33
33
-
21
11
19
13
1%
2%
-%
2%
1%
1%
2%
b
Pakistani
24
24
-
13
9
3
21
1%
1%
-%
1%
1%
*%
3%
b
e
Bangladeshi
10
10
-
7
3
4
6
*%
1%
-%
1%
*%
*%
1%
Any other Asian background
13
13
-
11
3
7
6
1%
1%
-%
1%
*%
1%
1%
BLACK AND BLACK BRITISH
Caribbean
29
28
1
19
10
8
21
1%
1%
*%
2%
1%
1%
3%
e
African
40
40
-
25
13
8
31
2%
2%
-%
2%
1%
1%
4%
b
e
Any other black background
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
6
6
-
4
1
2
3
*%
*%
-%
*%
*%
*%
*%
CHINESE OR OTHER ETHNIC GROUP
Chinese
6
5
*
2
4
-
5
*%
*%
*%
*%
*%
-%
1%
e
Any other background
7
6
1
3
4
5
2
*%
*%
*%
*%
*%
*%
*%
Refused
6
6
-
3
3
2
3
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Cannot walk far or manage stairs or can
only do so with difficulty
128
54
74
1
5
29
93
46
23
7
4
13
35
23
57
106
12
7
4
6%
5%
6%
*%
1%
4%
13%
12%
9%
3%
1%
2%
5%
6%
10%
6%
6%
6%
6%
cd
cde
ij
ij
k
k
klm
Breathlessness or chest pains
95
49
46
5
5
18
67
37
14
6
6
13
19
12
51
76
9
9
2
4%
5%
4%
2%
1%
2%
9%
10%
6%
2%
2%
2%
3%
3%
8%
4%
5%
8%
3%
cde
hij
ij
klm
or
Poor vision, partial sight or blindness
60
27
33
2
7
14
36
19
11
4
6
9
14
12
25
54
2
3
*
3%
3%
3%
1%
2%
2%
5%
5%
4%
2%
1%
2%
2%
3%
4%
3%
1%
3%
1%
cde
ij
j
kl
Poor hearing, partial hearing or deafness
56
30
26
-
3
9
45
21
9
3
4
8
8
14
26
45
5
4
2
2%
3%
2%
-%
1%
1%
6%
5%
3%
1%
1%
1%
1%
3%
4%
2%
3%
4%
3%
cde
ij
j
kl
kl
Mental health problems or difficulties
38
19
19
5
7
15
10
16
6
2
3
3
10
4
21
27
8
1
1
2%
2%
2%
2%
2%
2%
1%
4%
2%
1%
1%
*%
1%
1%
3%
1%
4%
1%
2%
ij
klm
o
Limited ability to reach
26
7
19
1
2
9
14
8
4
1
1
1
5
8
11
25
-
1
-
1%
1%
2%
*%
*%
1%
2%
2%
2%
*%
*%
*%
1%
2%
2%
1%
-%
1%
-%
a
d
j
k
k
Dyslexia
17
8
9
4
3
8
3
5
3
2
3
5
2
3
8
15
2
*
*
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
*%
1%
1%
1%
1%
*%
*%
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Other illnesses or health problems which
limit your daily activities or the work that
you can do
94
48
46
3
5
28
58
34
16
5
6
14
19
19
42
79
6
5
4
4%
4%
4%
1%
1%
4%
8%
9%
6%
2%
1%
3%
3%
5%
7%
4%
3%
5%
7%
cd
cde
ij
ij
kl
None
1896
907
990
278
411
685
523
255
200
225
395
515
586
350
446
1596
161
88
51
85%
84%
85%
95%
94%
88%
71%
68%
79%
91%
94%
92%
88%
85%
74%
85%
82%
80%
83%
ef
ef
f
g
gh
gh
mn
n
n
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Cannot walk far or manage stairs or can only do so with
difficulty
128
105
23
9
116
74
51
6%
5%
8%
1%
12%
5%
6%
c
Breathlessness or chest pains
95
82
13
14
80
51
42
4%
4%
4%
1%
8%
4%
5%
c
Poor vision, partial sight or blindness
60
46
14
8
52
39
20
3%
2%
5%
1%
5%
3%
2%
a
c
Poor hearing, partial hearing or deafness
56
48
8
6
49
28
26
2%
2%
3%
1%
5%
2%
3%
c
Mental health problems or difficulties
38
34
4
7
31
16
20
2%
2%
1%
1%
3%
1%
2%
c
e
Limited ability to reach
26
22
4
7
19
13
13
1%
1%
1%
1%
2%
1%
2%
c
Dyslexia
17
15
3
9
8
11
7
1%
1%
1%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Other illnesses or health problems which limit your daily
activities or the work that you can do
94
82
13
13
79
54
36
4%
4%
4%
1%
8%
4%
4%
c
None
1896
1653
243
1195
693
1160
685
85%
85%
83%
95%
71%
86%
83%
d
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
76
35
41
3
6
18
49
28
14
4
6
11
17
15
33
62
3
9
2
Effective Weighted Sample
64
29
35
3
5
14
43
24
12
4
5
9
14
14
28
55
3
9
2
Total
60
27
33
2
7
14
36
19
11
4
6
9
14
12
25
54
2
3
*
Have difficulty seeing ordinary
newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large
print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a
friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
76
35
41
3
6
18
49
28
14
4
6
11
17
15
33
62
3
9
2
Effective Weighted Sample
64
29
35
3
5
14
43
24
12
4
5
9
14
14
28
55
3
9
2
Total
60
27
33
2
7
14
36
19
11
4
6
9
14
12
25
54
2
3
*
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
76
57
19
6
70
49
25
Effective Weighted Sample
64
48
16
5
60
41
22
Total
60
46
14
8
52
39
20
Have difficulty seeing ordinary newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a
road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if close to
his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if he or
she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
76
57
19
6
70
49
25
Effective Weighted Sample
64
48
16
5
60
41
22
Total
60
46
14
8
52
39
20
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
84
47
37
-
3
11
70
32
14
4
4
13
14
21
36
58
7
11
8
Effective Weighted Sample
69
39
30
-
2
8
60
25
12
3
3
12
12
19
28
51
7
11
8
Total
56
30
26
-
3
9
45
21
9
3
4
8
8
14
26
45
5
4
2
Cannot hear sounds at all
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with the
volume turned up
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking
in a loud voice in a quiet room
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a
normal voice in a quiet room
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against
background noise
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
84
47
37
-
3
11
70
32
14
4
4
13
14
21
36
58
7
11
8
Effective Weighted Sample
69
39
30
-
2
8
60
25
12
3
3
12
12
19
28
51
7
11
8
Total
56
30
26
-
3
9
45
21
9
3
4
8
8
14
26
45
5
4
2
Don't know
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
84
68
16
8
76
44
32
Effective Weighted Sample
69
57
14
5
65
40
27
Total
56
48
8
6
49
28
26
Cannot hear sounds at all
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with the volume turned
up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking in a loud voice in
a quiet room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or telephone bell
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a volume others find
acceptable
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a normal voice in a
quiet room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against background
noise
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
84
68
16
8
76
44
32
Effective Weighted Sample
69
57
14
5
65
40
27
Total
56
48
8
6
49
28
26
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Under £11,500
375
162
213
45
60
92
178
375
-
-
-
16
65
44
250
303
33
24
15
17%
15%
18%
15%
14%
12%
24%
100%
-%
-%
-%
3%
10%
11%
41%
16%
17%
22%
24%
a
cde
hij
k
k
klm
o
o
Above £11,500
1266
632
635
117
288
515
345
-
243
245
405
421
419
229
198
1084
99
49
34
57%
59%
54%
40%
66%
66%
47%
-%
96%
99%
97%
75%
63%
56%
33%
58%
51%
45%
54%
b
cf
cf
c
g
gh
g
lmn
mn
n
pq
q
Don't know
177
76
100
90
22
27
38
-
2
1
4
25
50
40
61
130
28
11
7
8%
7%
9%
31%
5%
4%
5%
-%
1%
*%
1%
5%
8%
10%
10%
7%
15%
10%
12%
def
g
k
k
k
o
o
Refused
422
204
218
41
66
140
174
-
8
2
10
99
131
97
95
356
34
26
6
19%
19%
19%
14%
15%
18%
24%
-%
3%
1%
2%
18%
20%
24%
16%
19%
18%
24%
9%
cde
gi
g
kn
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Under £11,500
375
345
30
80
293
168
192
17%
18%
10%
6%
30%
12%
23%
b
c
e
Above £11,500
1266
1082
184
889
375
833
399
57%
56%
63%
71%
39%
61%
49%
a
d
f
Don't know
177
160
17
51
123
82
87
8%
8%
6%
4%
13%
6%
11%
c
e
Refused
422
360
62
234
183
273
143
19%
19%
21%
19%
19%
20%
17%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2749
1325
1424
348
472
899
1030
536
326
311
437
600
782
560
807
1992
252
252
253
Effective Weighted Sample
2240
1084
1156
282
374
752
862
440
269
249
369
491
645
458
668
1736
248
239
249
Total
2240
1074
1166
293
437
775
734
375
253
248
419
562
664
410
603
1872
195
111
62
Under £11,500
375
162
213
45
60
92
178
375
-
-
-
16
65
44
250
303
33
24
15
17%
15%
18%
15%
14%
12%
24%
100%
-%
-%
-%
3%
10%
11%
41%
16%
17%
22%
24%
a
cde
hij
k
k
klm
o
o
£11,500 - £17,499
253
129
125
30
50
74
99
-
253
-
-
33
82
53
85
215
19
13
7
11%
12%
11%
10%
11%
10%
13%
-%
100%
-%
-%
6%
12%
13%
14%
12%
10%
12%
11%
e
gij
k
k
k
£17,500 - £29,999
248
117
131
13
62
103
70
-
-
248
-
48
90
59
52
201
28
8
11
11%
11%
11%
4%
14%
13%
10%
-%
-%
100%
-%
8%
14%
14%
9%
11%
14%
7%
18%
cf
cf
c
ghj
kn
kn
q
oq
£30,000 - £49,999
263
136
127
26
61
123
53
-
-
-
263
110
105
38
11
220
29
7
7
12%
13%
11%
9%
14%
16%
7%
-%
-%
-%
63%
20%
16%
9%
2%
12%
15%
6%
11%
cf
cf
ghi
mn
mn
n
q
q
£50,000+
155
84
71
5
43
90
18
-
-
-
155
111
34
10
1
141
8
4
3
7%
8%
6%
2%
10%
12%
2%
-%
-%
-%
37%
20%
5%
2%
*%
8%
4%
3%
4%
cf
cf
ghi
lmn
mn
n
q
REFUSED BUT ABOVE £11.5K
372
182
190
49
81
131
111
-
-
-
-
126
119
74
54
328
18
19
6
17%
17%
16%
17%
18%
17%
15%
-%
-%
-%
-%
22%
18%
18%
9%
18%
9%
17%
10%
n
n
n
pr
pr
DK/ Refused
572
264
309
126
79
161
206
-
-
-
-
118
170
133
152
464
60
35
13
26%
25%
26%
43%
18%
21%
28%
-%
-%
-%
-%
21%
26%
33%
25%
25%
31%
32%
21%
def
de
kln
or
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
TECHNOLOGY TRACKER QUARTER 3 2011 - MAIN SET. 1st October to 10th December 2011.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2749
2321
428
1320
1417
1539
957
Effective Weighted Sample
2240
1923
320
1091
1209
1304
830
Total
2240
1946
294
1253
975
1356
822
Under £11,500
375
345
30
80
293
168
192
17%
18%
10%
6%
30%
12%
23%
b
c
e
£11,500 - £17,499
253
215
38
125
127
148
99
11%
11%
13%
10%
13%
11%
12%
c
£17,500 - £29,999
248
207
41
177
71
157
80
11%
11%
14%
14%
7%
12%
10%
d
£30,000 - £49,999
263
225
39
214
49
180
77
12%
12%
13%
17%
5%
13%
9%
d
f
£50,000+
155
133
22
139
17
120
33
7%
7%
8%
11%
2%
9%
4%
d
f
REFUSED BUT ABOVE £11.5K
372
327
45
250
123
240
126
17%
17%
15%
20%
13%
18%
15%
d
DK/ Refused
572
495
77
269
295
343
216
26%
25%
26%
21%
30%
25%
26%
c
Columns Tested: a,b - c,d - e,f