Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

Quadrangle Operations 
The Butlers Wharf Building 
36 Shad Thames 
London SE1 2YE 
Tel No: xx-xxxx-xxxx 
 
MRS 
-    Sam Day 
DIR 
-  Kay Rossiter-Base 
Private & Confidential 
W2 2014 
 
 
QUESTIONNAIRE – ADULTS AGED 16 AND OVER 
JN10097  
 
 
2-DIGIT RESPONDENT ID NUMBER: 
(to be found on the respondent list) 
 
 
 
 
 
 
 
 
PLEASE ENSURE THE RESPONDENT POSTCODE IS STILL WRITTEN BELOW… 
 
 
 
Interviewers Declaration: 
 
This interview was conducted by me with the respondent under the Code of Conduct laid down by the Market Research Society and 
according to the instructions I was given. 
 
Date of Interview:  
 
Start time 
 Finish Time:   
 
 
 
 
 
Signed:   
 
 
 
 
Interviewer Name: 
 
 
Interviewer No.   
 
  
 
 
 
 
 
 
Signed off by:  
 
 Client 
 
Signed off by:  
 
 FieldWorks 
 
Signed off by:  
 
 DP 
 
  
 
 
 
 
 
 
FULL POSTCODE FOR PUNCHING: 
PLEASE ENSURE YOU COMPLETE FULLY   
 
 
 
 
 
 
 
 
 
SERIAL NO: 
 
 
 
 
 
 
 
 
 
 
Sample point number  
  
  
 
Interviewer Note: 
For backchecking purposes please note down the respondent 
address directly onto your blue respondent list. 
 
To link the questionnaire to a set of personal details, please 
write the relevant 2-digit Respondent ID from the respondent 
list in these two boxes.  
Region: 
 
England 
 
1 
Scotland 
 
2 
Wales 
 
3 
Northern Ireland 
4 
 
 
 
1 

  
 
 
 
 
 
 
 
 
 
 
2 

INTRODUCTION 
 
Good morning/afternoon/evening.  My name is … I am here on behalf of Quadrangle Operations, the market research company.  
We are conducting a special survey on behalf of Ofcom, the regulator for the UK communications industry.  Ofcom is very 
interested in hearing your views on a variety of things including mobile phones, home phones, internet and TV. The interview will 
take about 30 minutes. 
 
IF INTERVIEWING IN WALES, ONCE RESPONDENT AGREES TO TAKE PART SAY: The interview will be conducted in 
English. If you would prefer to conduct the interview in Welsh I can arrange for a colleague to re-contact you to come back at an 
agreed time. What would you prefer? 
 
CONTINUE IF RESPONDENT IS HAPPY WITH BEING INTERVIEWED IN ENGLISH. IF RESPONDENT WOULD PREFER TO 
BE INTERVIEWED IN WELSH – NOTE THEIR NAME, TELEPHONE NUMBER AND FULL ADDRESS AND PASS THIS 
INFORMATION BACK TO YOUR AREA SUPERVISOR.  
 
 
Additional information if needed by interviewer – “Ofcom (the Office of Communications) became the new regulator for the 
UK communications industry on 29 December 2003. Ofcom inherited the duties of the five previous communications regulators - 
the Broadcasting Standards Commission (BSC), the Independent Television Commission (ITC), Oftel, the Radio Authority and 
the Radio communications Agency.” 
 
COMPLETE FOR ALL RESPONDENTS 
 
SE 
CODE GENDER (DO NOT ASK) 
Male ........................................................................................... 1 
 
 
Female ....................................................................................... 2 
 
 
SF 
ASK ALL 
 
What is your age? 
 
WRITE IN AND CODE EXACT AGE  
 
 
 
 
 
 
 
 
 
 
 
16 - 17 ........................................................................................ 1 
 
 
 
18 - 24 ........................................................................................ 2 
 
 
25 - 34 ........................................................................................ 3 
 
 
35 - 44 ........................................................................................ 4 
 
 
45 - 54 ........................................................................................ 5 
 
 
55 - 64 ........................................................................................ 6 
 
 
65 - 74 ........................................................................................ 7 
 
 
75+ ............................................................................................. 8 
 
QZ8 
ASK ALL 
 
What is the occupation of the main wage earner in your household? 
 
 
Position/ Rank/ Grade:____________________________   Industry/ type of company:_______________________________ 
 
 
Qual’s/ degree/ apprenticeship:_____________________   Number of staff responsible for________________ 
 
 
 
 
 
 
 
 
CODE SOCIAL GRADE BELOW 
 
 
 
 
 
 
A ................................................................................................. 1 
 
 
B ................................................................................................. 2 
 
 
C1 ............................................................................................... 3 
 
 
C2 ............................................................................................... 4 
 
 
D ................................................................................................. 5 
 
 
E ................................................................................................. 6 
 
 
Refused ...................................................................................... 7 
 
 
 
3 

SI 
ASK ALL 
 
What is the total number of people in the household (including respondent and any children)? 
 
WRITE IN 
 
 
 
 
 
 
SK 
CODE HOUSEHOLD SIZE (FROM SI) 
 
SINGLE CODE 
Small (1-2 people) ...................................................................... 1 
 
 
Medium (3-4 people) .................................................................. 2 
 
 
Large (5+ people) ....................................................................... 3 
 
 
SJ 
ASK ALL 
 
And what is the total number of children in the household (Under 18), including respondent (if respondent is under 18) 
 
WRITE IN 
 
 
 
 
 
 
 
 
SL 
ASK THOSE WITH CHILDREN AGED UNDER 18 IN THE HOUSEHOLD AT SJ – OTHERS 
SKIP TO FIXED LINE SECTION (Next page) 
 
And are you the parent or guardian of any of the children in the household? 
 
SINGLE CODE 
 
 
 
Yes ................................................................................................. 1 
 
 
No ................................................................................................... 2 
 
 
Refused .......................................................................................... 3 
 
 
 
4 

FIXED LINE PHONE SECTION 
 
SAY TO RESPONDENT – I’d like to ask you some questions about landline telephone services in your home.  By landline, I 
mean the phone line that comes into your home, not a mobile phone or internet voice service. 
 
QC1 
ASK ALL 
 
Is there a landline phone in your home that can be used to make and receive calls?  IF NECESSARY: Not a mobile 
phone or internet voice service.  IF YES, ASK: Can this phone be used to make and receive calls? 
 
SINGLE CODE – IF HAVE LINE/ PHONE BUT CAN’T USE PROBE TO PRECODE REASON(S) 
 
 
 
Can use to make and receive calls .................................................................................................. 1 
 
 
Can receive but not make calls/ incoming only ................................................................................ 2 
 
 
Line not working properly/ needs to be repaired .............................................................................. 3 
 
 
No, do not have landline phone ....................................................................................................... 4 
 
 
Don’t know ....................................................................................................................................... 5 
 
QC2A 
ASK IF HAVE A LANDLINE PHONE AT HOME (QC1 CODES 1-3) – OTHERS SKIP TO QC7A 
(Next page) 
Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? 
 
MULTI CODE OK 
 
 
Yes to make calls ................................................................................................................... 1 
 
 
Yes to receive calls ................................................................................................................ 2 
 
 
Yes for internet access .......................................................................................................... 3 
 
 
No do not use landline at home (SINGLE CODE) ................................................................. 4 
 
 
Don’t know (SINGLE CODE) ................................................................................................. 5 
 
 
QC30 
ASK IF HAVE A LANDLINE PHONE AT HOME THAT CAN BE USED TO MAKE AND RECEIVE 
CALLS (QC1 CODE 1)  - OTHERS SKIP TO QC21B 
SHOWCARD 
How do you pay the line rental for your landline phone service? Please answer about your line rental only and not 
charges for calls and other costs. 
SINGLE CODE 
 
 
On a monthly or quarterly basis, alongside calls charges and other costs ...................................... 1 
 
 
12 months in advance (a lump sum of around £120-£140 for the year) and then pay monthly 
 
 
or quarterly for call charges and other costs .................................................................................... 2 
 
 
Don’t know ....................................................................................................................................... 3 
 
 
 
 
 
5 

QC21B ASK IF HAVE A HOME LANDLINE PHONE AT QC1 (CODES 1-3) 
SHOWCARD C21  
Which of these do you consider is your main supplier?  
SINGLE CODE 
 
 
BT ....................................................................................................................... 1 
 
 
EE/ Everything Everywhere ................................................................................ 2 
 
 
Homecall ............................................................................................................. 3 
 
 
Kingston Communications .................................................................................. 4 
 
 
Post Office .......................................................................................................... 5 
 
 
Plusnet ................................................................................................................ 6 
 
 
Primus ................................................................................................................. 7 
 
 
Sky ...................................................................................................................... 8 
 
 
Spacetel .............................................................................................................. 9 
 
 
Superline ........................................................................................................... 10 
 
 
Swiftcall ............................................................................................................. 11 
 
 
TalkTalk/ AOL  .................................................................................................. 12 
 
 
Tesco Telecom ................................................................................................. 13 
 
 
Tiscali ................................................................................................................ 14 
 
 
Toucan .............................................................................................................. 15 
 
 
Virgin Media (including NTL and Telewest) ...................................................... 16 
 
 
Other (WRITE IN) ______________________________________________ 17 
 
 
Don’t know ........................................................................................................ 18 
 
 
 
QC7A 
ASK ALL WITHOUT A LANDLINE PHONE AT HOME (QC1 CODE 4) – OTHERS SKIP TO QC6 (Next 
page) 
SHOWCARD X   How likely is it that your household will get a landline phone at home in the next 12 months?  
SINGLE CODE 
 
 
Certain to .................................................................. 1 QC6 
 
 
Very likely  ................................................................ 2 QC6 
 
 
Likely ........................................................................ 3 QC6 
 
 
 
Unlikely ..................................................................... 4  
 
 
Very unlikely ............................................................. 5  
 
 
Certain not to ............................................................ 6  
 
 
 
Don’t know ............................................................... 7 QC6 
 
 
 
 
6 

QC7B 
ASK ALL WHO ARE UNLIKELY TO GET A LANDLINE PHONE IN NEXT 12 MONTHS AT QC7A   
(CODES 4-6) – OTHERS SKIP TO QC6 (Below) 
Why are you unlikely to get a landline phone at home in the next 12 months?  
DO NOT PROMPT MULTI CODE OK 
 
 
No need ..................................................................................................................... 1 
 
 
Happy to use mobile phone instead ........................................................................... 2 
 
 
Line rental is too expensive ....................................................................................... 3 
 
 
Call charges are too expensive .................................................................................. 4 
 
 
Too expensive generally ............................................................................................ 5 
 
 
Outstanding debt to landline supplier/ won’t reconnect ............................................. 6 
 
 
Can’t afford it .............................................................................................................. 7 
 
 
Satisfied with using landline at work .......................................................................... 8 
 
 
Satisfied with using payphones .................................................................................. 9 
 
 
Have no need to make telephone calls .................................................................... 10 
 
 
Connection charge is too expensive ........................................................................ 11 
 
 
Do not want to be contactable ................................................................................. 12 
 
 
To avoid unsolicited calls ......................................................................................... 13 
 
 
Complicated billing ................................................................................................... 14 
 
 
Inconvenient/would never be at home to use it ........................................................ 15 
 
 
Other (WRITE IN AND CODE 16) _____________________________________ 16 
 
 
 
 __________________________________________________________________  
 
 
Don’t know ............................................................................................................... 17 
 
 
 
QC6 
ASK ALL 
SHOWCARD X  
Thinking about landline phones, do you ever have difficulties with any of the following? 
 
[IF DON’T HAVE A LANDLINE PHONE] Do you think you might have any of these difficulties? 
 
CODE ALL THAT APPLY – Just read out the letter/s that apply 
 
MULTICODE OK FOR CODES 1-9 
 
 
 
A. Picking up the handset when the phone rings .................................................................................................. 1 
 
 
B. Holding the handset to your ear ........................................................................................................................ 2 
 
 
C. Seeing a digital display ..................................................................................................................................... 3 
 
 
D. Seeing the numbers used to dial with ............................................................................................................... 4 
 
 
E. Pressing the buttons on the phone ................................................................................................................... 5 
 
 
F. Hearing the phone ring, even with the volume turned up .................................................................................. 6 
 
 
G. Hearing the person on the other end of the line in a conversation even with the volume turned up ................ 7 
 
 
H. Hearing the dialling tone when you hold the handset to your ear ..................................................................... 8 
 
 
Any other difficulties (WRITE IN AND CODE 9) _________________________________________________ 9 
 
 
 
 ________________________________________________________________________________________  
 
No, none (SINGLE CODE) .................................................................................................................................. 10 
 
 
Don’t know (SINGLE CODE) ............................................................................................................................... 11 
 
 
 
7 

 
 
 
8 

MOBILE PHONE SECTION 
 
SAY TO RESPONDENT – I’d like to ask you some questions now about mobile phones. 
 
 
QD1 
ASK ALL  
 
How many mobile phones in total do you and members of your household use? 
 
SINGLE CODE  
 
 
One .............................................................. 1  
 
Two .............................................................. 2  
 
Three ........................................................... 3  
 
Four or more ................................................ 4 
 
 
None ............................................................ 5 
 
 
Don’t know ................................................... 6 
 
 
QD2 
ASK IF HAVE ANY MOBILE PHONES IN HOUSEHOLD AT QD1 (CODES 1-4) – OTHERS SKIP 
TO QD6 (Pg XX) 
 
Do you personally use a mobile phone?  IF YES, ASK: How many mobile phones with different telephone numbers do 
you use at least once a month? Please include any phones used for work or other purposes.  
 
SINGLE CODE 
 
 
1 ................................................................... 1 
 
 
2 ................................................................... 2 
 
 
3 ................................................................... 3 
 
 
4 or more ..................................................... 4 
 
 
None ............................................................ 5 
 
 
QD10 
ASK ALL WHO PERSONALLY USE A MOBILE PHONE AT QD2 (CODES 1-4) – OTHERS SKIP 
TO QD6 (Pg XX) 
 
SHOWCARD D3 
 
Which mobile network do you use most often?  
 
SINGLE CODE 
 
 
Orange ................................................................................. 1 
 
 
TMobile ................................................................................ 2 
 
 
Vodafone .............................................................................. 3 
 
 
O2 ........................................................................................ 4 
 
 
‘3’ .......................................................................................... 5 
 
 
Virgin Media/ Any Virgin ....................................................... 6 
 
 
Tesco ................................................................................... 7 
 
 
Everything Everywhere ........................................................ 8 
 
 
Other (WRITE IN) ________________________________ 9 
 
 
 
 _______________________________________________  
 
 
Don’t know ......................................................................... 10 
 
QD11 
ASK ALL WHO PERSONALLY USE A MOBILE PHONE AT QD2 (CODES 1-4) 
 
SHOWCARD D11 
 
Which of these best describes the mobile package you personally use most often?  
 
SINGLE CODE 
 
 
Prepay/ Pay as you go ............................................................... 1 
 
 
Postpay/ monthly contract .......................................................... 2 
 
 
Other (WRITE IN) ___________________________________ 3 
 
 
 
 __________________________________________________  
 
 
Don’t know ................................................................................. 4 
 
 
 
9 

QD11A ASK IF HAVE A POSTPAY/ CONTRACT PHONE AT QD11 (CODE 2) – OTHERS SKIP TO 
QD24B 
 
When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? 
 
SINGLE CODE 
 
 
Handset and contract ................................................................. 1 
 
 
SIM card only ............................................................................. 2 
 
 
Don’t know ................................................................................. 3 
 
 
QD24B ASK ALL WHO PERSONALLY USE A MOBILE PHONE AT QD2 (CODES 1-4) 
 
Do you personally use a smartphone? A smartphone is a phone on which you can easily access emails, download files and 
applications, as well as view websites and generally surf the internet.  Popular brands of smartphone include BlackBerry, iPhone 
and Android phones such as the Samsung Galaxy S4. 
 
SINGLE CODE 
 
 
 
Yes ........................................................................... 1 QD28A  
 
 
No ............................................................................. 2  
 
 
 
Don’t know ............................................................... 3 QD28A 
 
 
QD27 
ASK ALL WITHOUT A SMARTPHONE (QD24B CODE 2) – OTHERS SKIP TO QD28A (Next page) 
SHOWCARD X How likely is it that you will get a smartphone in the next 12 months?  
 
IF NECESSARY - A Smartphone is a phone on which you can easily access emails, download files and applications, 
as well as view websites and generally surf the internet.  Popular brands of Smartphone include BlackBerry, iPhone 
and Android phones such as the Samsung Galaxy. 
SINGLE CODE 
 
 
Certain to .................................................................. 1 QD28A 
 
 
Very likely  ................................................................ 2 QD28A 
 
 
Likely ........................................................................ 3 QD28A  
 
 
Unlikely ..................................................................... 4 
 
 
Very unlikely ............................................................. 5 
 
 
Certain not to ............................................................ 6  
 
 
 
Don’t know ............................................................... 7 QD28A 
 
 
QD38 
ASK ALL WHO ARE UNLIKELY TO GET A SMARTPHONE IN NEXT 12 MONTHS (QD27 CODES 4-6) – 
OTHERS SKIP TO QD28A (Next page) 
Why are you unlikely to get a smartphone at home in the next 12 months?  
DO NOT PROMPT MULTICODE OK 
 
 
No need ........................................................................................................ 1 
 
 
Can’t afford it ................................................................................................. 2 
 
 
Too expensive to set up/ buy ........................................................................ 3 
 
 
Contracts are too expensive ......................................................................... 4 
 
 
Calls are too expensive ................................................................................. 5 
 
 
Sending text messages are too expensive ................................................... 6 
 
 
Don’t know how you use smartphones ......................................................... 7 
 
 
Satisfied with using home phones/ other mobile phones .............................. 8 
 
 
No reception where I live .............................................................................. 9 
 
 
Don’t like being contactable/ lack of privacy ............................................... 10 
 
 
Health risks associated with using mobile phones ...................................... 11 
 
 
Difficulties using due to sight/ hearing issues/ other health problems ........ 12 
 
 
Other (WRITE IN AND CODE 13) _______________________________ 13 
 
 
 
 ____________________________________________________________  
 
 
 
Don’t know .................................................................................................. 14 
 
 
 
10 

QD28A ASK ALL WHO PERSONALLY USE A MOBILE PHONE AT QD2 (CODES 1-4) 
 
SHOWCARD D28 
 
Which, if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? Just read 
out the letter or letters that apply.  MULTICODE OK FOR CODES 1-27 
 
QD28B ASK IF MENTION ANY ACTIVITY AT QD28A (CODES 1-27) – OTHERS SKIP TO ROUTING AT 
QD28G (Pg XX)   SHOWCARD D28 AGAIN   
And which of these activities have you used your mobile for in the last week? 
MULTICODE OK – ONLY ALLOW RESPONSES ALREADY GIVEN AT QD28A 
 
 
QD28A 
EVER USED 
QD28B 
USED IN 
LAST WEEK 
PHONE FEATURES 
A 
Listen to FM radio 
1 
1 
B 
Listen to music using MP3 function 
2 
2 
C 
Listen to Podcasts 
3 
3 
D 
Play games  
4 
4 
E 
Take photos 
5 
5 
F 
Record video clips using the phone 
6 
6 
SMS 
G 
Send / receive text messages (SMS) 
7 
7 
H 
Use IM/ Instant Messaging (e.g. BlackBerry Messenger/ BBM, Apple iMessage, 
WhatsApp, Facebook messenger) 
8 
8 
MMS MESSAGING 
I 
Send / receive messages with pictures/ images 
9 
9 
J 
Send / receive video clips 
10 
10 
MOBILE WEB 
K 
Download apps or programs directly to your phone 
11 
11 
L 
Send / receive emails (not SMS) 
12 
12 
M 
General browsing/ surfing the internet 
13 
13 
N 
Making voice calls using a VoIP service e.g. Viber, Skype 
14 
14 
O 
Making video calls e.g. via Facetime, Skype 
15 
15 
P 
Watching short video clips (e.g. on YouTube or Dailymotion)  
16 
16 
Q 
Watching TV programmes/ films on catch-up services (e.g. BBC iPlayer, ITV Player, 
4OD, Demand 5 or Sky Go) 
17 
17 
R 
Watching live TV on the internet at the same time as it is broadcast  
18 
18 
S 
Watching purchased TV programmes/ films online or downloads either via ‘pay per 
view’ services (e.g. iTunes, Google Play, Blinkbox) or via a ‘standalone’ subscription 
service (e.g. Netflix, Amazon Prime Instant)  
19 
19 
T 
Watching other free professional TV programmes or video channels online (e.g. via 
official YouTube channels such as Channel 4 or Jamie Oliver’s Foodtube) or on other 
sites (e.g. Vimeo, South Park Studios)  
20 
20 
U 
Accessing/ receiving news 
21 
21 
V 
Accessing/ receiving sports/ team news/ scores 
22 
22 
W 
Using social networking sites e.g. Facebook, Twitter, LinkedIn 
23 
23 
X 
Sending a tweet on Twitter (through a text, an app, the browser, or phone’s built in 
feature) 
24 
24 
Y 
‘Check-in’ and share your location on social networking sites (e.g. Facebook, 
Foursquare) 
25 
25 
Z 
Use your handset to help you shop e.g. compare prices online, read internet reviews, 
take photos of products 
26 
26 
 
Other (WRITE IN) 
 
 
27 
27 
 
None of these (SINGLE CODE) 
28 
28 
 
Don’t know (SINGLE CODE) 
29 
29 
 
 
 
11 

QD6 
ASK ALL  
SHOWCARD X  
Thinking about mobile phones, do you ever have difficulties with any of the following? 
 
[IF DON’T HAVE A MOBILE PHONE] Do you think you might have any of these difficulties? 
CODE ALL THAT APPLY – Just read out the letter/s that apply 
 
MULTICODE OK FOR CODES 1-13 
 
 
 
A: Picking up the handset when your mobile rings ...................................................................................... 1 
 
 
B: Holding the mobile phone to your ear ..................................................................................................... 2 
 
 
C: Seeing and being able to read the digital display.................................................................................... 3 
 
 
D: Seeing the numbers used to dial with ..................................................................................................... 4 
 
 
E: Pressing the buttons on your mobile phone ............................................................................................ 5 
 
 
F: Hearing the phone ring, even with the volume turned up ........................................................................ 6 
 
G: Hearing the person on the other end of the line in a conversation, even with the volume turned up ..... 7 
 
 
H: Navigating the phone’s menu system to use the different features on your phone ................................ 8 
 
 
I: Writing text messages .............................................................................................................................. 9 
 
 
J. Using touch to open, close or move within the screen........................................................................... 10 
 
 
K. Using the letters displayed on the on-screen keyboard ........................................................................ 11 
 
 
L. Seeing the letters and symbols on the on-screen keyboard .................................................................. 12 
 
 
Any other difficulties (WRITE IN AND CODE 13) ___________________________________________ 13 
 
 
 
 ___________________________________________________________________________________  
 
 
No, none (SINGLE CODE) ........................................................................................................................ 14 
 
 
Don’t know (SINGLE CODE) ..................................................................................................................... 15 
 
 
 
 
 
 
12 

INTERNET SECTION 
 
INTERVIEWER NOTE - PLEASE PAY PARTICULAR ATTENTION TO THE ROUTING IN THIS SECTION AND ENSURE YOU 
COMPLETE ALL RELEVANT QUESTIONS. THERE ARE QUESTIONS TO BE ANSWERED EVEN BY RESPONDENTS WHO 
NEVER USE THE INTERNET 
 
SAY TO RESPONDENT – I’d now like to ask you some questions about the internet at home or elsewhere 
 
QE1 
ASK ALL 
Does your household have a desktop PC, laptop, netbook or tablet computer? 
MULTICODE OK FOR CODES 1-4 ONLY 
 
 
Yes – desktop PC .......................................................................... 1 
 
 
Yes – laptop  .................................................................................. 2 
 
 
Yes – netbook  ............................................................................... 3 
 
 
 
 
Yes – tablet computer – e.g. iPad  ................................................. 4 
QE35  
 
 
No (SINGLE CODE) ....................................................................... 5 
 
 
Don’t know (SINGLE CODE) ......................................................... 6 
 
QE35  
ASK WITH TABLET COMPUTER IN THEIR HOUSEHOLD AT QE1 (CODE 4) – OTHERS SKIP 
TO QE2 (Next page) 
 
How many tablet computers do you have in your household? 
 
PROMPT IF NECESSARY  SINGLE CODE 
 
 
One ................................................................................. 1 
 
 
Two ................................................................................. 2 
 
 
Three .............................................................................. 3 
 
 
Four ................................................................................ 4 
 
 
Five or more.................................................................... 5 
 
 
Don’t know ...................................................................... 6 
 
QE36  
ASK WITH TABLET COMPUTER IN THEIR HOUSEHOLD AT QE1 (CODE 4) 
 
Do you personally use this/ any of these tablet computer/s? 
 
SINGLE CODE 
 
 
Yes.................................................................................. 1 
 
 
No ................................................................................... 2 
 
 
Don’t know ...................................................................... 3 
 
 
QE46 
ASK IF PERSONALLY USE TABLET COMPUTER AT QE36 (CODE 1) – OTHERS SKIP TO 
QE2 (Pg XX) 
 
SHOWCARD X 
 
Which one of these best describes where you use your tablet computer? 
 
NOTE – IF RESPOND WITH CODES 1-4 AT QE22C, CHECK THAT RESPONDENT HAS CODED ‘YES’ (CODE 1) AT 
QE2. OTHERWISE QUERY THE RESPONSE AT QE2 – IF NECESSARY RECODE QE2 AS YES 
 
 
 
I always use in the home ................................................................ 1 
 
 
I mainly use in the home  ............................................................... 2 
 
 
I use equally in the home and outside the home ............................ 3 
 
 
I mainly use outside the home ....................................................... 4 
 
 
I always use outside the home ....................................................... 5 
 
 
Don’t know ..................................................................................... 6 
 
 
 
 
 
13 

QE47 
ASK IF USE TABLET COMPUTER OUTSIDE THE HOME AT QE46 (CODES 2-5) – OTHERS SKIP TO 
QE37 (Below) 
 
SHOWCARD X 
 
In which of these places do you use your tablet computer outside of the home? 
 
MULTICODE OK FOR CODES 1-6 
 
 
When travelling (e.g. on a train or in a car) ......................................................................... 1 
 
 
Indoor public spaces (e.g. pub/ restaurant/ theatre/ shopping centre)  ............................... 2 
 
 
Outdoors .............................................................................................................................. 3 
 
 
At your workplace ................................................................................................................ 4 
 
 
In other people’s homes (e.g. friends/ family)...................................................................... 5 
 
 
Other (WRITE IN) ________________________________________________________ 6 
 
 
 
 _______________________________________________________________________ 
 
 
Don’t know (SINGLE CODE) ............................................................................................... 7 
 
 
QE37 
ASK IF PERSONALLY USE TABLET COMPUTER AT QE36 (CODE 1) 
 
Is your tablet computer 3G or 4G enabled? This means that the tablet could be used – with a SIM card - to go online 
from anywhere with a signal, without the need for a Wi-Fi connection. 
 
SINGLE CODE 
 
 
Yes ..................................................................................................................................... 1 
 
 
No ....................................................................................................................................... 2 
 
 
Don’t know .......................................................................................................................... 3 
 
 
QE38 
ASK IF TABLET IS 3G OR 4G ENABLED AT QE37 (CODE 1) – OTHERS SKIP TO QE2 (Next 
page) 
 
And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G 
or 4G signal, without the need for a Wi-Fi connection? 
 
INTERVIEWER - IF RESPONDENT CAN GO ONLINE ANYWHERE WITH A 4G SIGNAL, CODE 1 
 
SINGLE CODE 
 
 
Yes ..................................................................................................................................... 1 
 
 
No ....................................................................................................................................... 2 
 
 
Don’t know .......................................................................................................................... 3 
 
 
 
14 

QE2 
ASK ALL 
 
Do you or does anyone in your household have access to the Internet/ Worldwide Web at HOME (via any device, e.g. 
PC, mobile phone etc)?  IF YES, ASK: And do you personally use the Internet at home? 
 
SINGLE CODE 
 
 
Yes – have access and use at home ............................................. 1 
 
 
Yes – have access but don’t use at home ..................................... 2 
 
 
No do not have access at home ..................................................... 3 
 
 
Don’t know ..................................................................................... 4 
 
 
IN6 
ASK ALL 
 
SHOWCARD O 
 
Do you ever access the internet anywhere other than in your home at all?  IF YES: Where is that? 
 
MULTICODE OK FOR CODES 1-8 
 
 
 
Your workplace .......................................................................................................................................... 1 
 
 
School/ college .......................................................................................................................................... 2 
 
 
University ................................................................................................................................................... 3 
 
 
Library ....................................................................................................................................................... 4 
 
 
UK culture centre/ Learn Direct/ other online learning centres .................................................................. 5 
 
 
Internet café .............................................................................................................................................. 6 
 
 
In someone else’s home ........................................................................................................................... 7 
 
 
Other (WRITE IN) __________________________________________________________________ 8 
 
 
 _________________________________________________________________________________  
 
 
No, do not (SINGLE CODE) ...................................................................................................................... 9 
 
 
 
QE23 
ASK IF USE INTERNET AT HOME AT QE2 (CODE 1) OR ELSEWHERE AT IN6 (CODES 1-8) – 
OTHERS SKIP TO ROUTING AHEAD OF QE9 
 
SHOWCARD E4 
 
And how often do you personally use the Internet nowadays either at home or elsewhere? 
 
SINGLE CODE  
 
 
Every day ................................................................................... 1 
 
 
Several times a week ................................................................. 2 
 
 
At least once a week .................................................................. 3 
 
 
At least once a month ................................................................ 4 
 
 
A few times a year ...................................................................... 5 
 
 
Less than once a year ................................................................ 6 
 
 
Never .......................................................................................... 7 
 
 
Don’t know ................................................................................. 8 
 
 
 
CONTINUE IF HAVE ACCESS TO THE INTERNET AT HOME AT QE2 (CODE 1 OR 2, Above) 
CONTINUE IF USE THE INTERNET ANYWHERE ELSE AT IN6 (CODES 1-8, Above)  
 
THOSE WITHOUT ACCESS AT HOME AND WHO DO NOT USE THE INTERNET ANYWHERE ELSE 
SKIP TO QE24 (Pg XX) 
 
 
 
 
 
 
 
15 

QE9 
ASK IF HAVE ACCESS TO THE INTERNET AT HOME AT QE2 (CODE 1 OR 2) – THOSE 
WITHOUT ACCESS AT HOME SKIP TO QE5A (Pg XX) 
 
SHOWCARD E9 
 Which of these methods does your household use to connect to the internet at home? Just read out the letter or letters 
that apply.  
 MULTICODE OK FOR CODES 1-7 
 
 
 
A – Ordinary phone line – dial-up access ......................................................................................... 1 Narrowband 
 
B – Fixed Broadband ADSL through a phone line or cable service – perhaps using a Wi-Fi  
 
 
router. This would include superfast broadband services. .................................................................. 2 Fixed Broadband 
 
 
C – Mobile Broadband from a mobile network – connecting via a USB stick or dongle, or built  
 
 
in connectivity in a laptop or netbook or tablet computer with a SIM card .......................................... 3 Mobile Broadband 
 
 
D – Access to the internet using a mobile phone or smartphone – through a Wi-Fi network  
 
 
or your phone’s mobile network .......................................................................................................... 4 Mobile Internet 
 
 
E – Accessing the internet on a device such as a laptop or tablet using your mobile phone’s  
 
 
internet connection – known as tethering .......................................................................................... 5 Tethering 
 
 
F – Accessing the internet through a MiFi mobile broadband wireless router – which taps into  
 
 
a 3G or 4G mobile network and can be shared between devices within range of the signal .............. 6 MiFi 
 
 
Other (WRITE IN) ............................................................................................................................... 7  Unknown 
 
 
Don’t know (SINGLE CODE) .............................................................................................................. 8 Unknown 
 
 
QE22B ASK IF ANYONE USES MOBILE BROADBAND AT QE9 (CODE 3, Pg XX) – OTHERS SKIP TO QE7 
(Next page) 
 
You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or 
built in connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile 
broadband?   
 
SINGLE CODE  
 
 
Yes .............................................................................................. 1 
 
 
No ................................................................................................ 2 
 
 
Don’t know .................................................................................. 3 
 
 
QE22D ASK IF USE MOBILE BROADBAND  AT QE22B (CODE 1) – OTHERS SKIP TO QE7 (Next page) 
 
SHOWCARD X 
 
Which of these best describe what you use to connect to your mobile broadband service (connecting via a USB stick 
or dongle, or built in 3G connectivity in a laptop or another device)? 
 
MULTICODE OK FOR CODES 1-3 
 
 
 
We have a dongle or USB stick that plugs into a computer or tablet to connect to mobile broadband .............. 1 
 
 
Our computer or tablet has a SIM card built in that connects to mobile broadband ........................................... 2 
 
 
We have a standalone mobile broadband modem (MiFi) ................................................................................... 3 
 
 
Don’t know .......................................................................................................................................................... 4 
 
 
 
 
16 

QE7 
ASK IF HAVE ACCESS TO THE INTERNET AT HOME AT QE2 (CODE 1-2) 
 
SHOWCARD E7  
 
Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? 
 
SINGLE CODE 
 
 
AOL ..................................................................................................................... 1 
 
 
BT Total Broadband/ BT Yahoo/ BT Openworld ................................................. 2 
 
 
BT Infinity ............................................................................................................ 3 
 
 
BT (other/ unspecified) ........................................................................................ 4 
 
 
Demon Internet ................................................................................................... 5 
 
 
Eclipse Internet ................................................................................................... 6 
 
 
IC24 .................................................................................................................... 7 
 
 
Orange ................................................................................................................ 8 
 
 
Plusnet ................................................................................................................ 9 
 
 
Supanet ............................................................................................................. 10 
 
 
Sky .................................................................................................................... 11 
 
 
TalkTalk (Carphone Warehouse) ...................................................................... 12 
 
 
Tesco.net .......................................................................................................... 13 
 
 
Virgin Media (NTL/ Telewest/ Blueyonder) ....................................................... 14 
 
 
O2 ..................................................................................................................... 15 
 
 
‘3’ ...................................................................................................................... 16 
 
 
T-Mobile ............................................................................................................ 17 
 
 
Post Office ........................................................................................................ 18 
 
 
Vodafone ........................................................................................................... 19 
 
 
Other (WRITE IN) ______________________________________________ 20 
 
 
 
 _______________________________________________________________  
 
 
Don’t know ........................................................................................................ 21 
 
 
 
QE3B 
ASK IF HAVE FIXED BROADBAND AT HOME (QE9 CODE 2, Pg XX) AND MORE THAN ONE 
PERSON IN HOUSEHOLD (2 OR MORE CODED AT SI, Pg X) 
 
How many people aged 16 or over in your household (including yourself) could access the fixed Broadband 
connection in your home if they wanted to? 
 
WRITE NUMBER IN BOX 
 
 
 
 
 
 
 
 
 
QE3A 
ASK IF HAVE MOBILE BROADBAND AT HOME (QE9 CODE 3, Pg XX) AND MORE THAN 
ONE PERSON IN HOUSEHOLD (2 OR MORE CODED AT SI, Pg X) 
 
How many people aged 16 or over in your household (including yourself) could access the mobile Broadband 
connection in your home if they wanted to? 
 
WRITE NUMBER IN BOX 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
17 

QE5A 
ASK IF USE INTERNET AT HOME AT QE2 (CODE 1, Pg XX) OR ELSEWHERE AT IN6 (CODES 1-8, Pg 
XX) – OTHERS SKIP TO ROUTING AT QENEW11 (Pg XX) 
 
SHOWCARD E5 
 
Which, if any, of these do you use the internet for?  
 
MULTICODE OK FOR CODES 1-29 
 
QE5B 
ASK IF MENTION ANY ACTIVITY AT QE5A (CODES 1-29) – OTHERS SKIP TO ROUTING AT QENEW11 
(Pg XX) 
 
SHOWCARD E5 
 
And, which, if any, of these activities have you used the internet for in the last week? 
 
MULTICODE OK FOR CODES 1-29 – ONLY ALLOW RESPONSES ALREADY GIVEN AT QE5A 
 
 
QE5A 
EVER USED 
QE5B 
USED IN LAST 
WEEK 
A 
Playing games online/ interactively 
1 
1 
B 
Purchasing goods/services/ tickets etc 
2 
2 
C 
Banking 
3 
3 
D 
Real time gambling 
4 
4 
E 
Trading/ auctions 
5 
5 
F 
Sending and receiving e-mail 
6 
6 
G 
Communicating via instant messaging e.g. Facebook Chat, MSN Messenger, Skype Chat 
7 
7 
H 
Communicating via chat rooms e.g. virtual assistance on a website, chatting on online 
dating sites 
8 
8 
I 
Making voice calls using a VoIP service e.g. Skype 
9 
9 
J 
General surfing/ browsing the internet 
10 
10 
K 
Finding/ downloading information for work/ business 
11 
11 
L 
Finding/ downloading information for school/ college/ university/ homework 
12 
12 
M 
Using local council/ Government sites, e.g. to find information, to complete processes such 
as tax returns, to contact local MP 
13 
13 
N 
To find information on health related issues e.g. NHS Direct/ NHS 24 
14 
14 
O 
Downloading music files 
15 
15 
P 
Watching TV programmes/ films on catch-up services (e.g. BBC iPlayer, ITV Player, 4OD, 
Demand 5 or Sky Go) 
16 
16 
Q 
Watching live TV on the internet at the same time as it’s broadcast (e.g. via BBC iPlayer, 
Sky Go, Virgin TV Anywhere) 
17 
17 
R 
Watching other free professional TV programmes or video channels online (e.g. on official 
YouTube channels such as Channel 4, Jamie Oliver’s Foodtube) or on other sites (e.g. 
Vimeo, South Park Studios) 
18 
18 
S 
Watching purchased TV programmes/ films online or downloads via ‘pay per view’ services 
(e.g. iTunes, Google Play, Blinkbox) or through a standalone subscription service (e.g. 
Netflix, Amazon Prime Instant) 
19 
19 
T 
Listening to radio 
20 
21 
U 
Streamed audio services (free) e.g. Spotify (free) or Deezer (free) 
21 
22 
V 
Streamed audio services (subscription) e.g. Spotify Premium or Deezer Premium 
22 
23 
W 
Watching short video clips (e.g. YouTube, Dailymotion) 
23 
24 
X 
Using social networking sites (such as Facebook, LinkedIn or Bebo) 
24 
25 
Y 
Using Twitter (browsing/ reading site) 
25 
26 
Z 
Using Twitter (account holder, posting on site) 
26 
27 
AA 
Uploading/ adding content to the internet e.g. photos, videos, blog posts 
27 
28 
AB 
Accessing news 
28 
29 
AC 
Other (WRITE IN) 
 
 
29 
30 
 
None of these (SINGLE CODE) 
30 
31 
 
Don’t know (SINGLE CODE) 
31 
29 
 
 
 
18 

QE24 
ASK ALL WITHOUT INTERNET AT HOME (QE2 CODE 3, Pg XX) – OTHERS SKIP TO QE17 (Next page) 
SHOWCARD X How likely are you to get internet access at home in the next 12 months? 
SINGLE CODE  
 
 
 
 
Certain to ............................................................................................................ 1 
QE17 
 
 
Very likely ............................................................................................................ 2 
QE17 
 
 
Likely ................................................................................................................... 3 
QE17  
 
 
Unlikely ............................................................................................................... 4 
 
 
Very unlikely ........................................................................................................ 5 
 
 
Certain not to ...................................................................................................... 6 
 
 
 
 
Don’t know .......................................................................................................... 7 
QE17 
 
 
QE25A ASK ALL WHO ARE UNLIKELY TO GET INTERNET ACCESS IN NEXT 12 MONTHS (QE24 CODES 4-6) 
– OTHERS SKIP TO QE17 (Next page) 
 
Why are you unlikely to get Internet access at home in the next 12 months? 
 
DO NOT PROMPT MULTICODE OK 
 
QE25B ASK IF GIVE MORE THAN ONE REASON AT QE25A CODES 1-15 – OTHERS SKIP TO QE17 (Next 
page) 
 
And, which one of these reasons is your MAIN reason for not getting internet access at home? 
 
SINGLE CODE – ONLY ALLOW RESPONSE GIVEN AT QE25A 
 
 
QE25A 
ANY REASONS 
QE25B 
MAIN REASON 
No need 
1 
1 
Too expensive to set up   
2 
2 
Charges are too expensive 
3 
3 
Don’t know how you use computers 
4 
4 
My computer is out of date 
5 
5 
Satisfied with using the Internet at work 
6 
6 
Satisfied with using the Internet elsewhere 
7 
7 
Don’t have a phone line 
8 
8 
Computer is too expensive to buy 
9 
9 
Don’t want a computer 
10 
10 
Too old to use the internet 
11 
11 
Concerned about security/ fraud 
12 
12 
Worries/ concerns about privacy issues 
13 
13 
Friends/family member checks things on the internet for me 
14 
14 
Other (WRITE IN) 
 
 
 
 
15 
15 
Don’t know (SINGLE CODE) 
16 
16 
 
 
 
 
19 

QE17 
ASK ALL 
 
SHOWCARD X  
 
Thinking about personal computers or desktop PCs or laptops, do you ever have difficulties doing any of the following?  
 
[IF DON’T HAVE A PERSONAL COMPUTER/ DESKTOP PC/ LAPTOP] Do you think you might have any of these 
difficulties? 
 
CODE ALL THAT APPLY – Just read out the letter/s that apply 
 
MULTICODE OK FOR CODES 1-5 
 
 
 
A. Using the mouse ............................................................................................. 1 
 
 
B. Using the keyboard ......................................................................................... 2 
 
 
C. Seeing the monitor display ............................................................................. 3 
 
 
D. Seeing the letters and symbols on the keyboard ........................................... 4 
 
 
Any other difficulties (WRITE IN AND CODE 5) ________________________ 5 
 
 
 
 _______________________________________________________________  
 
 
None of these (SINGLE CODE) .......................................................................... 6 
 
 
Don’t know (SINGLE CODE) .............................................................................. 7 
 
QE41 ASK ALL 
 
SHOWCARD X  
 
Thinking about tablet computers (like an iPad), do you ever have difficulties doing any of the following?  
 
[IF DON’T HAVE A TABLET COMPUTER] Do you think you might have any of these difficulties? 
 
CODE ALL THAT APPLY – Just read out the letter/s that apply 
 
MULTICODE OK FOR CODES 1-5 
 
 
 
A. Using touch to open, close or move within the screen ................................... 1 
 
 
B. Using the letters displayed on the on-screen keyboard .................................. 2 
 
 
C. Seeing the screen display .............................................................................. 3 
 
 
D. Seeing the letters and symbols on the on-screen keyboard .......................... 4 
 
 
Any other difficulties (WRITE IN AND CODE 5) ________________________ 5 
 
 
 
 _______________________________________________________________  
 
 
None of these (SINGLE CODE) .......................................................................... 6 
 
 
Don’t know (SINGLE CODE) .............................................................................. 7 
 
 
READ OUT TO ALL - In addition to landlines and mobile phones it is possible to make phone calls using the Internet, using services 
such as Skype.   
 
QE29 
ASK ALL 
 
Before now, were you aware that you could make voice calls using the internet? 
 
SINGLE CODE  
 
 
Yes.................................................................................. 1 
 
 
No ................................................................................... 2 
 
 
Don’t know ...................................................................... 3 
 
QE30 
ASK ALL  
 
SHOWCARD X 
 
Have you or anyone in your household ever used one of these services to make voice calls using the Internet at home? 
 
SINGLE CODE 
 
 
Yes & currently using ...................................................................................................... 1 
QE31 
 
 
Yes but stopped using ..................................................................................................... 2 
QE31  
 
 
No never used ................................................................................................................. 3 
QB1 
 
 
Don’t know ....................................................................................................................... 4 
QB1 
 
 
 
20 

QE31 
ASK IF ‘YES’ AT QE30 (CODES 1-2) – OTHERS SKIP TO DEVICES OWNED SECTION (Pg 
XX) 
 
SHOWCARD X 
 
Which supplier does/ did your household use to make voice calls using the internet? 
 
MULTICODE OK FOR CODES 1-12 
 
 
 
Skype .............................................................................................................................. 1 
 
 
Vonage ............................................................................................................................ 2 
 
 
BT Communicator ........................................................................................................... 3 
 
 
BT Broadband voice/Home Hub ...................................................................................... 4 
 
 
Orange broadband/ Wanadoo/ Livebox .......................................................................... 5 
 
 
MSN Messenger .............................................................................................................. 6 
 
 
056me ............................................................................................................................. 7 
 
 
AOL ................................................................................................................................. 8 
 
 
Bulldog ............................................................................................................................ 9 
 
 
Voipfone ........................................................................................................................ 10 
 
 
Plusnet (Plustalk) .......................................................................................................... 11 
 
 
Other (WRITE IN) _____________________________________________________ 12 
 
 
 
 _____________________________________________________________________  
 
 
Don’t know (SINGLE CODE) ......................................................................................... 13 
 
 
QE33 
ASK IF ‘YES’ AT QE30 (CODES 1-2) 
 
SHOWCARD X 
 
Which device or devices does your household use to make voice calls using the internet? 
 
MULTICODE OK FOR CODES 1-9 
 
 
 
Desktop PC ..................................................................................................................... 1 
 
 
Laptop ............................................................................................................................. 2 
 
 
Netbook ........................................................................................................................... 3 
 
 
Tablet computer (e.g. iPad) ............................................................................................. 4 
 
 
Smartphone ..................................................................................................................... 5 
 
 
Standard landline phone ................................................................................................. 6 
 
 
Dedicated handset .......................................................................................................... 7 
 
 
TV set .............................................................................................................................. 8 
 
 
Other (WRITE IN) ______________________________________________________ 9 
 
 
 
 _____________________________________________________________________  
 
 
Don’t know (SINGLE CODE) ......................................................................................... 10 
 
 
QE34 
ASK IF ‘YES’ AT QE30 (CODES 1-2) 
 
Do you pay for any elements of your service to make calls using the internet? Perhaps calls made to landline or mobile phones 
or any equipment or software you needed to purchase solely to be able to make calls using the internet. 
 
SINGLE CODE 
 
 
Yes, pay for any elements ............................................................................................... 1 
 
 
No, do not pay for any elements ..................................................................................... 2 
 
 
Don't know ....................................................................................................................... 3 
 
 
 
 
 
21 

DEVICES OWNED SECTION 
 
SAY TO RESPONDENT - I’d like to ask you about a type of device you may have in your home. 
 
 
QB1 
ASK ALL 
 
SHOWCARD X  
 
Do you or does anyone in your household have an e-reader, or digital book reader in your home at the moment? 
 
SINGLE CODE 
 
QB2 
IF HAS ITEM AT QB1, ASK QB2 STRAIGHT AFTER – OTHERS SKIP TO TELEVISION 
SECTION (Pg XX) 
 
SHOWCARD X AGAIN   
 
And do you personally use this e-reader or digital book reader? 
 
SINGLE CODE 
 
 
 
 
QB1 
AT HOME 
QB2 
USE PERSONALLY 
D 
E-reader – digital book reader (e.g. Kindle, Sony 
Reader, Kobo eReader, iRiver Reader) 
4 
4 
 
None of these (SINGLE CODE) 
7 
7 
 
Don’t know (SINGLE CODE) 
8 
8 
 
 
 
 
22 

MULTI-CHANNEL TV SECTION 
 
SAY TO RESPONDENT - Moving on, I’d now like to ask you some questions about your television service. 
 
INTERVIEWER NOTE – DIGITAL SWITCHOVER (TURNING OFF THE ANALOGUE TV SIGNAL) IS NOW COMPLETE, SO 
ALL HOUSEHOLDS MUST USE ONE OR MORE OF THE DIGITAL SERVICES SHOWN AT QH1A TO RECEIVE A TV SIGNAL. 
 
QH1A 
ASK ALL 
 
SHOWCARD H1  
 
Which, if any, of these types of television does your household receive at the moment? Please think about all of the 
TV sets in your household. 
 
MULTICODE OK FOR CODES 1-8 
 
SINGLE CODE FOR CODES 9-10 
 
INTERVIEWER – IF RESPONDENT HAS THE ‘YOUVIEW’ SERVICE, CHECK IF THIS IS WITH BT - CODE 7 
 
 
IF RESPONDENT HAS THE ‘YOUVIEW’ SERVICE, CHECK IF THIS IS WITH TALKTALK – CODE 8 
 
 
IF RESPONDENT HAS THE ‘YOUVIEW’ AS A STANDALONE BOX – CODE 5 OR 6 DEPENDING ON  
 
 
 
WHETHER THEY PAY FOR EXTRA CHANNELS 
 
QH1B 
SHOWCARD H1 AGAIN  
 
And which of these do you consider is your main type of television?  
 
SINGLE CODE 
 
QH1A 
ALL PLATFORMS 
QH1B 
MAIN PLATFORM 
Virgin Media (Cable TV) 
1 
1 
Sky Satellite TV 
2 
2 
Freesat Satellite TV 
3 
3 
Other Satellite TV 
4 
4 
Freeview (through a set-top box or television set) with ONLY 
free channels  
5 
5 
Freeview (through a set-top box or television set) with free 
channels PLUS payment for extra channels such as Top-up 
TV, Picturebox films) 
6 
6 
BT TV (formerly BT Vision) 
7 
7 
TalkTalk TV 
8 
8 
No TV in household (SINGLE CODE) 
9 
N/A 
Don’t know (SINGLE CODE) 
10 
N/A 
 
 
QH66 
ASK ALL WITH NO TV IN THE HOUSEHOLD AT QH1A (CODE 9) – OTHERS SKIP TO QH53 (Next 
page) 
 
What are the reasons why you don’t have a television set in your household? 
 
DO NOT READ OUT  PROBE FOR ALL REASONS – What other reasons? 
 
MULTICODE OK FOR CODES 1-9 
 
 
Not interested in watching TV ......................................................................................... 1 
 
 
Don’t want to pay the TV Licence .................................................................................... 2 
 
 
Can’t afford to pay the TV Licence .................................................................................. 3 
 
 
Busy with other interests  ................................................................................................ 4 
 
 
Watch online instead ....................................................................................................... 5 
 
 
Can’t afford to replace broken TV set .............................................................................. 6 
 
 
Too expensive to buy and install ..................................................................................... 7 
 
 
Recently moved home ..................................................................................................... 8 
 
 
Other (WRITE IN) ______________________________________________________ 9 
 
 
 
 _____________________________________________________________________  
 
 
Don’t know ..................................................................................................................... 10 
 
 
 
23 

QH3 
ASK ALL WITH SATELLITE TV AT QH1A (CODES 2-4, Pg XX) – OTHERS SKIP TO ROUTING AT QH5 
 
SHOWCARD H3  
 
Which of the following best describes your satellite TV service/s? 
 
MULTICODE OK 
 
 
 
Sky satellite dish to receive subscription channels – you pay a monthly subscription fee ................................................ 1 
 
 
Sky satellite dish for free to air services only – you pay no monthly subscription fee ....................................................... 2 
 
 
Freesat standard package with a dish and standard set top box – you do not pay a subscription fee ............................. 3 
 
 
Freesat HD package with a dish and high definition (HD) set top box – you do not pay a subscription fee ..................... 4 
 
 
Other satellite dish, showing mainly non-English programmes where you pay a monthly subscription fee...................... 5 
 
Other satellite dish, showing mainly non-English programmes where you do not pay a monthly subscription fee........... 6 
 
 
Broadband satellite – satellite provided for the use of broadband internet access but used to access free to  
 
 
air satellite programmes .................................................................................................................................................... 7 
 
 
Don’t know ........................................................................................................................................................................ 8 
 
 
Q5 
ASK IF HAVE PAID FOR SKY SATELLITE SERVICES AT QH3 (CODE 1 OR 5) 
 
SHOWCARD Q5 
 
Which, if any, of these channels do you subscribe to through your Sky satellite service? 
 
MULTICODE OK FOR CODES 1-7 
 
 
 
Sky Sports 1 only .................................................................................................................................................. 1 
 
 
Sky Sports 2 only .................................................................................................................................................. 2 
 
 
 
Sky Sports Pack (Sky Sports 1, 2, 3 and 4) .......................................................................................................... 3 
 
 
Sky Movies 1 only (Comedy, Family, Classics, Modern Greats, Drama & Romance) ......................................... 4 
 
 
Sky Movies 2 only (Comedy, Indie, Sci-Fi & Horror, Crime & Thriller, Action & Adventure) ................................. 5 
 
 
Sky Movies Pack (All Sky Movies channels in Sky Movies 1 and 2, plus Premiere & Disney Cinemagic) .......... 6 
 
 
Sky+ HD (High Definition channels through Sky+ HD box) .................................................................................. 7 
 
 
Basic package only (SINGLE CODE) ................................................................................................................... 8 
 
 
None of these (SINGLE CODE) ........................................................................................................................... 9 
 
 
Don’t know (SINGLE CODE) .............................................................................................................................. 10 
 
 
QH5 
ASK IF HAVE CABLE TV AT QH1A (CODE 1, Pg XX) – OTHERS SKIP TO QH23 
 
SHOWCARD H5  
 
Which, if any, of these channels do you subscribe to through your Cable TV service? 
 
MULTICODE OK FOR CODES 1-3 
 
 
 
Sky Sports channels ............................................................................................................................................. 1 
 
 
Sky Movies channels ............................................................................................................................................ 2 
 
 
 
High Definition channels through V+ HD box ....................................................................................................... 3 
 
 
Basic package only (SINGLE CODE) ................................................................................................................... 4 
 
 
None of these (SINGLE CODE) ........................................................................................................................... 5 
 
 
Don’t know (SINGLE CODE) ................................................................................................................................ 6 
 
 
 
 
24 

QH67 
ASK IF HAVE A TV AT QH1A (CODES 1-8,10) – OTHERS SKIP TO QH23 
 
SHOWCARD  
 
At the same time as watching TV on your TV set, how frequently – if at all – do you also do any of the following 
activities? 
 
READ OUT EACH OF QH67A-H IN TURN 
 
SINGLE CODE ONE ANSWER PER ROW 
 
 
 
 
Every 
day 
Several 
times a 
week 
At least 
once a 
month 
Several 
times a 
year 
Less 
often 
Never 
Don’t 
know 
A 
Go online using a desktop computer, laptop, 
tablet computer, smartphone or e-reader to 
find out more about the programme you are 
watching 
1 
2 
3 
4 
5 
6 
7 
B 
Go online using a desktop computer, laptop, 
tablet computer, smartphone or e-reader to 
do something else 
1 
2 
3 
4 
5 
6 
7 
C 
Use a desktop computer, laptop or tablet 
computer, without going online 
 
 
 
 
 
 
 
D 
Listen to the radio 
1 
2 
3 
4 
5 
6 
7 
E 
Use a mobile phone, without going online 
1 
2 
3 
4 
5 
6 
7 
F 
Use a landline phone 
1 
2 
3 
4 
5 
6 
7 
G 
Play games on a games console 
1 
2 
3 
4 
5 
6 
7 
H 
Listen to music (on a stereo, an MP3 player, 
a mobile phone or a computer) 
1 
2 
3 
4 
5 
6 
7 
 
 
QH62 
ASK IF HAVE A TV AT QH1A (CODES 1-8,10) 
 
Are any of your TV sets “Smart TVs”? These are newer types of TV that are connected to the internet and can stream 
video directly onto your television screen, without the need for a computer, set-top box or games console. 
 
IF NECESSARY – It’s a TV that allows you to surf the internet and stream movies, TV shows and videos using services 
such as BBC iPlayer, Netflix and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.  
 
SINGLE CODE 
 
 
Yes .......................................................................................... 1 
 
 
 
No ............................................................................................ 2 
 
 
 
Don’t know ............................................................................... 3 
  
 
 
 
 
 
25 

QH23 
ASK ALL 
 
SHOWCARD X  
 
Thinking about televisions, do you have any difficulties doing any of the following?  
 
[IF DON’T HAVE A TELEVISION] Do you think you might have any of these difficulties? 
 
CODE ALL THAT APPLY – Just read out the letter/s that apply 
 
MULTICODE OK FOR CODES 1-12 
 
  
 
 
 
A - Picking up the remote control  ................................................................................... 1 
 
 
 
B - Holding the remote control ......................................................................................... 2 
 
 
 
C - Seeing the buttons on the remote control .................................................................. 3 
 
 
 
D - Pressing the buttons on the remote control ............................................................... 4 
 
 
 
E - Hearing the television at a volume other people find acceptable .............................. 5 
 
 
 
F - Seeing the picture on the TV screen .......................................................................... 6 
 
 
 
G - Using the interactive services on your television ....................................................... 7 
 
 
 
H - Difficulty hearing quiet parts of programmes ............................................................. 8 
 
 
 
I - Hearing quiet voices .................................................................................................... 9 
 
 
 
J - Seeing small details on screen ................................................................................. 10 
 
 
K – Using the on-screen Electronic Programme Guide (EPG) ...................................... 11 
 
 
Any other difficulties (WRITE IN AND CODE 12) _____________________________ 12 
 
 
 
 
 _____________________________________________________________________  
 
 
No, none (SINGLE CODE) ............................................................................................ 13 
 
 
Don’t know (SINGLE CODE) ......................................................................................... 14 
 
 
 
 
26 

BUNDLING SECTION 
 
QCHECK READ OUT TO ALL RESPONDENTS 
 
Can I just check that you have the following services? 
 
MULTICODE OK FOR CODES 1-6 
 
QDM 
ASK ALL WITH ANY SERVICES AT QCHECK (CODES 1-6) – OTHERS SKIP TO QG5 (Pg X) 
 
And which, if any, of these services are you primarily or jointly RESPONSIBLE FOR - in terms of deciding which 
supplier or  network to use? 
 
ASK FOR EACH SERVICE CODED AT QCHECK, MULTICODE OK FOR CODES 1-6 
 
 
QCHECK 
QDM 
 
 Landline phone (QC1 CODES 1-3, Pg X) ................................................................................................................. 1  .......... 1 
 
 Mobile phone (QD2 CODES 1-4, Pg X) .................................................................................................................... 2 ........... 2 
 
 Fixed broadband internet access (QE9 CODE 2, Pg X) ........................................................................................... 3 ........... 3 
 
 Mobile broadband internet access (QE9 CODE 3, Pg X) .......................................................................................... 4 ........... 4 
 
 Narrowband internet access (QE9 CODE 1, Pg X)  .................................................................................................. 5 ........... 5 
 
 TV service with additional channels you pay to receive (QH1A CODES 1,7,8 Pg X OR QH3 CODES 1,5 Pg X) .... 6 ........... 6 
 
 No, none of these (SINGLE CODE) .......................................................................................................................... 7 ........... 7 
 
 
QG1 
ASK THOSE WHO HAVE 2 OR MORE SERVICES AT QCHECK – OTHERS SKIP TO QG5 (Next page)  
 
Do you receive more than one of these services as part of an overall deal or package from the same supplier? 
 
SINGLE CODE 
 
 
 
Yes ......................................................................................................... 1 
QG2 
 
 
 
No ........................................................................................................... 2 
QG5 
 
 
Don’t know .............................................................................................. 3 
QG5 
 
QG2 
ASK IF RECEIVE A DEAL/ PACKAGE AT QG1 (CODE 1) – OTHERS SKIP TO QG5 (Next 
page) 
 
Is this ONE deal or package, or more than one?   
 
IF MORE THAN ONE, ASK: Are they from the SAME supplier, or different ones? 
 
SINGLE CODE 
 
 
One deal or package .............................................................................. 1 
 
 
Two packages from one supplier ............................................................ 2 
 
 
Two packages from different suppliers ................................................... 3 
 
 
Three or more packages ........................................................................ 4 
 
 
Don’t know  ............................................................................................. 5 
 
QG3A 
ASK IF RECEIVE A DEAL/ PACKAGE AT QG1 (CODE 1) 
 
SHOWCARD G3A  
 
INTERVIEWER NOTE: FOR THOSE WHO HAVE MORE THAN ONE DEAL OR PACKAGE - ASK ABOUT THEIR 
MAIN PACKAGE AT THIS QUESTION 
 
Please could you tell me which services are part of this deal or package you have with the same supplier? 
 
COMPLETE FOR MAIN DEAL OR PACKAGE RECEIVED  
 
MUST MULTI CODE 1-7 
 
 
 
 
Landline phone ....................................................................................... 1 
 
 
One mobile phone .................................................................................. 2 
 
 
More than one mobile phone .................................................................. 3 
 
 
Internet – fixed broadband access ......................................................... 4 
 
 
Internet – mobile broadband access ...................................................... 5 
 
 
Internet – not broadband access ............................................................ 6 
 
 
TV service ............................................................................................... 7 
 
 
Don’t know (SINGLE CODE) .................................................................. 8 
 
 
 
27 

QG3B 
ASK IF RECEIVE A DEAL/ PACKAGE AT QG1 (CODE 1) 
 
Do you receive a discount or special deal for subscribing to this package of services? 
 
IF RESPONDENT IS UNSURE, CHECK: Do you think that you pay less than you would if you had the services 
individually? 
 
 
 
Yes ......................................................................................................... 1 
 
 
No ........................................................................................................... 2 
 
 
Don’t know  ............................................................................................. 3 
 
 
QG3D 
ASK IF RECEIVE A DEAL/ PACKAGE AT QG1 (CODE 1) 
 
SHOWCARD G3D  
 
Which supplier do you use for this package of services? 
 
 
 
AOL ........................................................................................................ 1 
 
 
BT ........................................................................................................... 2 
 
 
Be  .......................................................................................................... 3 
 
 
Orange .................................................................................................... 4 
 
 
Plusnet .................................................................................................... 5 
 
 
Sky .......................................................................................................... 6 
 
 
TalkTalk/ Carphone Warehouse ............................................................. 7 
 
 
Tesco ...................................................................................................... 8 
 
 
Virgin Media (previously NTL / Telewest) ............................................... 9 
 
 
Vodafone .............................................................................................. 10 
 
 
O2 ......................................................................................................... 11 
 
 
3 ............................................................................................................ 12 
 
 
T-Mobile ................................................................................................ 13 
 
 
Post-Office ............................................................................................ 14 
 
 
 
Other (WRITE IN) ________________________________________ 15 
 
 
 
 _________________________________________________________  
 
 
Don’t know ............................................................................................ 16 
 
 
 
 
 
 
 
 
28 

RADIO SECTION 
 
SAY TO RESPONDENT – I’d now like to ask you some questions about your use of radio. 
 
QP1 
ASK ALL 
 
SHOWCARD P1  
 
During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile 
phone, personal stereo)? 
 
SINGLE CODE 
 
 
7 days a week ................................................................................................................. 1 
 
 
6 days a week ................................................................................................................. 2 
 
 
5 days a week ................................................................................................................. 3 
 
 
3 or 4 days a week .......................................................................................................... 4 
 
 
1 or 2 days a week .......................................................................................................... 5 
 
 
Less often ........................................................................................................................ 6 
 
 
Never/ do not listen to the radio ...................................................................................... 7 
 
 
Don’t know ....................................................................................................................... 8 
 
QP11 
ASK ALL WHO LISTEN TO RADIO AT QP1 (CODES 1-6) – OTHERS SKIP TO DESCRIPTION 
TO READ OUT BEFORE Q3 (Top of next page) 
 
SHOWCARD P11 
 
How often, if at all, do you access the radio via…READ OUT 
 
SINGLE CODE PER ROW  
 
 
Every day 
At least 
weekly 
At least 
monthly 
Have tried it 
once 
Never  
Do not have 
access to 
device 
A 
Radio set with AM Stereo – either 
at home or on portable radio 
1 
2 
3 
4 
5 
6 
B 
Radio set with FM stereo – either 
at home or on portable radio 
1 
2 
3 
4 
5 
6 
C 
Mobile phone 
1 
2 
3 
4 
5 
6 
D 
Digital radio through TV 
1 
2 
3 
4 
5 
6 
E 
Digital radio through the internet 
1 
2 
3 
4 
5 
6 
F 
DAB radio set 
1 
2 
3 
4 
5 
6 
G 
A car radio (FM) 
1 
2 
3 
4 
5 
6 
H 
A car radio (AM) 
1 
2 
3 
4 
5 
6 
I 
A car radio (DAB) 
1 
2 
3 
4 
5 
6 
 
 
QP16 
ASK ALL WHO LISTEN TO RADIO VIA A MOBILE PHONE AT QP11C (CODES 1-4) – OTHERS SKIP TO 
DESCRIPTION TO READ OUT AHEAD OF Q3 (Top of next page) 
 
SHOWCARD X 
 
In which of these ways do you listen to radio on your mobile phone? 
 
MULTICODE OK FOR CODES 1-5 
 
 
Live via a station website ................................................................................................ 1 
 
 
Live via a built in FM radio app ........................................................................................ 2 
 
 
Via a downloaded app such as RadioPlayer, BBC Radio iPlayer, TuneIn or apps  ..........  
 
 
downloaded for specific radio stations............................................................................. 3 
 
 
Via podcasts .................................................................................................................... 4 
 
 
Other ways - SPECIFY __________________________________________________ 5 
 
 
 
 _____________________________________________________________________  
 
 
Don’t know (SINGLE CODE) ........................................................................................... 6 
 
 
 
 
29 

READ OUT TO ALL - Digital radio is a transmission system, not just an FM/ AM radio with a digital display. Digital radios can 
receive more radio stations (such as Absolute Radio 80s, BBC Radio 4 Extra, Radio 5 Live Sports Extra,) and have a clear 
signal with no interference. Digital radio can be listened to in a number of ways including a DAB set and via digital TV or 
broadband internet. 
 
(INTERVIEWER NOTE: “DAB” is pronounced “D”, “A”, “B”) 
 
 
Q3 
ASK ALL 
 
SHOWCARD P3 
 
Before today, had you heard of digital radio?  
 
Digital radios are sometimes called D-A-B radios and may have ones of these logos (SHOWCARD X). They can 
receive more radio stations such as Absolute 80s, Radio 4 Extra, Radio 5 Live Sports Extra, and have a clear signal 
with no interference. It doesn’t simply refer to a radio with a digital display panel. 
 
 
 
Yes, had heard ........................................................................... 1 
 
 
No, had not heard ...................................................................... 2 
 
 
Unsure ........................................................................................ 3 
 
QP3 
ASK ALL 
 
Do you, or does anyone in your household, have digital radio channels in your home at the moment – whether through 
a specialist DAB radio receiver, through a digital television or over the Internet? 
 
 
 
Yes ............................................................................................. 1 
 
 
No ............................................................................................... 2 
 
 
 
 
Don’t know ................................................................................. 3 
 
 
 
QP4 
ASK ALL  
 
I’m now going to ask about  any radio sets that you have at home. Please include any mains or battery powered radio 
sets or wind-up radios. For now, please don’t include car radios, radio listening through computers, TVs or phones. 
 
 
SHOWCARD X 
 
In which of these rooms at home do you have any radios? 
 
MULTICODE OK FOR CODES 1-13 
 
 
 
Living Room/ Lounge ................................................................................................................... 1 
 
 
Dining room .................................................................................................................................. 2 
 
 
Kitchen/ Kitchen diner .................................................................................................................. 3 
 
 
Hallway/ Landing .......................................................................................................................... 4 
 
 
Bathroom/ Shower room/ WC ...................................................................................................... 5 
 
 
Adult’s bedroom ........................................................................................................................... 6 
 
 
Child’s bedroom ........................................................................................................................... 7 
 
 
Spare bedroom ............................................................................................................................ 8 
 
 
Conservatory ................................................................................................................................ 9 
 
 
Garage ....................................................................................................................................... 10 
 
 
Study/ Home office ..................................................................................................................... 11 
 
 
Move around as needed/ portable ............................................................................................. 12 
 
 
Other (WRITE IN) ___________________________________________________________ 13 
 
 
 
 ___________________________________________________________________________  
 
 
None – do not have any radio sets at home  (SINGLE CODE) ................................................. 14 
 
 
 
 
30 

QP19  
ASK ALL 
 
In total, how many radio sets do you have in your home? Please include any mains or battery powered radio sets or 
wind-up radios. For now, please don’t include car radios, radio listening through computers, TVs or phones. 
 
WRITE IN NUMBER AND CIRCLE IN CODEFRAME 
 
 
 
 
 
 
 
None ........................................................................................... 1 
QP8 
 
 
 
1 ................................................................................................. 2 
 
 
2-3 .............................................................................................. 3 
 
 
4-5 .............................................................................................. 4 
 
 
6-10 ............................................................................................ 5 
 
 
11 or more .................................................................................. 6 
 
 
 
 
Don’t know ................................................................................. 7 
QP8 
 
 
QP5  
ASK ALL WITH ONE OR MORE RADIOS AT QP19 (CODES 2-6) – OTHERS SKIP TO QP8 (Next page) 
 
And, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? 
 
WRITE IN NUMBER AND CIRCLE IN CODEFRAME 
 
 
 
 
 
 
 
None ........................................................................................... 1 
QP8 
 
 
 
1 ................................................................................................. 2 
 
 
2-3 .............................................................................................. 3 
 
 
4-5 .............................................................................................. 4 
 
 
6-10 ............................................................................................ 5 
 
 
11 or more .................................................................................. 6 
 
 
 
 
Don’t know ................................................................................. 7 
QP8 
 
 
QP7  
ASK ALL WHO HAVE AT LEAST ONE ACTIVE RADIO SET AT QP5 (CODES 2-6) – OTHERS 
SKIP TO QP8 (Next page)  
 
SHOWCARD X AGAIN 
 
You said that you have [READ OUT NUMBER IN BOX AT QP5] radio sets in your home that someone in the 
household listens to in most weeks. How many of these [NUMBER AT QP5] radio sets are digital radios? 
 
SAY TO RESPONDENT - Digital radios are sometimes called D-A-B radios and may have ones of these logos 
(SHOWCARD X). They can receive more radio stations such as Absolute 80s, Radio 4 Extra and Radio 5 Live Sports 
Extra, and have a clear signal with no interference. It doesn’t simply refer to a radio with a digital display panel. 
 
WRITE IN NUMBER AND CIRCLE IN CODEFRAME 
 
 
 
 
 
 
 
None ........................................................................................... 1 
 
 
1 ................................................................................................. 2 
 
 
2-3 .............................................................................................. 3 
 
 
4-5 .............................................................................................. 4 
 
 
6-10 ............................................................................................ 5 
 
 
11 or more .................................................................................. 6 
 
 
Don’t know ................................................................................. 7 
 
 
 
 
31 

QP8  
ASK ALL 
 
In most weeks, how many motor vehicles do you personally use –as a driver or a passenger? 
 
WRITE IN NUMBER AND CIRCLE IN CODEFRAME 
 
 
 
 
 
 
 
None ........................................................................................... 1 
 
 
1 ................................................................................................. 2 
 
 
2 ................................................................................................. 3 
 
 
3 ................................................................................................. 4 
 
 
 
4 or more .................................................................................... 5 
 
 
Don’t know ................................................................................. 6 
 
QP9  
ASK ALL WHO USE AT LEAST ONE CAR AT QP8 (CODES 2-5) – OTHERS SKIP TO QP13  (Next page) 
 
How many of these vehicles have a radio? 
 WRITE IN NUMBER AND CIRCLE IN CODEFRAME 
 
 
 
 
 
 
 
None ........................................................................................... 1 
QP13  
 
 
1 ................................................................................................. 2 
QP10  
 
 
2 ................................................................................................. 3 
 
 
3 ................................................................................................. 4 
QP11 
 
 
4 or more .................................................................................... 5 
 
 
 
 
Don’t know ................................................................................. 6 
QP13 
 
QP10 
ASK ALL WITH 1 RADIO AT QP9 (CODE 2) – OTHERS SKIP TO INSTRUCTIONS AT QP11 
 
SHOWCARD X AGAIN 
 
Is the radio in this vehicle a digital radio?SAY TO RESPONDENT - Digital radios are sometimes called D-A-B radios and may have 
ones of these logos (SHOWCARD X). They can receive more radio stations such as Absolute 80s, Radio 4 Extra and Radio 5 Live 
Sports Extra, and have a clear signal with no interference. It doesn’t simply refer to a radio with a digital display panel. 
 
IF NECESSARY – This would include radios using DAB adapters. 
 
 
 
Yes, a digital radio ...................................................................... 1 
 
 
No, not a digital radio ................................................................. 2 
 
 
Unsure ........................................................................................ 3 
 
QP11 
ASK ALL WITH 2+ RADIOS AT QP9 (CODES 3-5) – OTHERS SKIP TO QP13 
 
SHOWCARD X AGAIN 
 
How many of the radios in those [READ OUT NUMBER IN BOX AT QP9] vehicles are digital radios? 
 
SAY TO RESPONDENT - Digital radios are sometimes called D-A-B radios and may have ones of these logos (SHOWCARD X). 
They can receive more radio stations such as Absolute 80s, Radio 4 Extra and Radio 5 Live Sports Extra, and have a clear signal 
with no interference. It doesn’t simply refer to a radio with a digital display panel. 
 
IF NECESSARY – This would include radios using DAB adapters. 
 
WRITE IN NUMBER AND CIRCLE IN CODEFRAME 
 
 
 
 
 
 
 
None ........................................................................................... 1 
 
 
1 ................................................................................................. 2 
 
 
2 ................................................................................................. 3 
 
 
3 ................................................................................................. 4 
 
 
4 or more .................................................................................... 5 
 
 
Don’t know ................................................................................. 6 
 
 
 
32 

QP13  
ASK ALL  
 
SHOWCARD X 
 
Here is a list of some other ways of listening to radio programmes as they are broadcast. Before today, were you aware that you 
can listen to radio programmes as they are broadcast in these other ways? 
 
MULTICODE OK FOR CODES 1-5 
 
 
 
Using a computer connected to the internet .............................................................................................. 1 
 
 
Through a TV service – such as Freeview, Sky, Virgin, BT Vision ........................................................... 2 
 
 
Using a smartphone – such as an iPhone or BlackBerry .......................................................................... 3 
 
 
Using an MP3 player – such as an iPod ................................................................................................... 4 
 
 
Using a games console – such as a PlayStation or Wii ............................................................................ 5 
 
 
None of these (SINGLE CODE) ................................................................................................................ 6 
 
 
QP14  
ASK ALL AWARE OF DIGITAL RADIO AT Q3 (CODE 1, Pg XX) OR HAVE DIGITAL RADIO AT QP7 
(CODES 2-6, Pg XX) OR QP10 (CODE 1, Pg XX) OR QP11 (CODES 2-5, Pg XX) OR AWARE OF ANY 
WAYS OF LISTENING AT QP13 (CODES 1, 2 OR 5, Above) – OTHERS SKIP TO QP17 (Next page) 
 
SHOWCARD X 
 
Which, if any, of these features did you associate with digital radio before today? 
 
MULTICODE OK FOR CODES 1-6 
 
 
 
A wider choice of radio stations/ digital-only radio stations ....................................................................... 1 
 
 
Clear and high quality sound/ interference free ......................................................................................... 2 
 
 
Extra features (including ability to pause and rewind live radio, programme guides) ............................... 3 
 
 
Scrolling text information about the programme (e.g. track and artist name, phone numbers,  
 
 
topics, guests) ........................................................................................................................................... 4 
 
 
 
Ease of use (e.g. find your station by name, not frequency) ..................................................................... 5 
 
 
Future-proof/ ready for switchover ............................................................................................................ 6 
 
 
None of these (SINGLE CODE) ................................................................................................................ 7 
 
QP15 
ASK THOSE WITH DIGITAL RADIO AT QP7 (CODES 2-6, Pg XX) OR QP10 (CODE 1, Pg XX) OR 
QP11 (CODES 2-5, Pg XX) – OTHERS SKIP TO QP17 
 
SHOWCARD X 
 
As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to 
digital radio? 
 
MULTICODE OK FOR CODES 1-5 
 
 
 
A wider choice of radio stations/ digital-only radio stations ....................................................................... 1 
 
 
Clear and high quality sound/ interference free ......................................................................................... 2 
 
 
Extra features (including ability to pause and rewind live radio, programme guides) ............................... 3 
 
 
Scrolling text information about the programme (e.g. track and artist name, phone numbers,  
 
 
topics, guests) ........................................................................................................................................... 4 
 
 
Ease of use (e.g. find your station by name, not frequency) ..................................................................... 5 
 
 
None of these (SINGLE CODE) ................................................................................................................ 6 
 
 
Don’t know (SINGLE CODE) ..................................................................................................................... 7 
 
 
 
 
 
 
33 

QP17  
ASK ALL  
 
SHOWCARD X 
 
Here is a list of some other ways of listening to radio programmes after they are broadcast. Before today, were you 
aware that you can listen to radio programmes after they are broadcast in these ways? 
 
MULTICODE OK FOR CODES 1-4 
 
QP18  
ASK ALL AWARE OF ANY WAYS OF LISTENING AT QP17 (CODES 1-4) – OTHERS SKIP TO QP12 
 
SHOWCARD X 
 
And do you ever listen to radio programmes after they have been broadcast in any of these ways? 
 
MULTICODE OK FOR CODES 1-4 
 
 
 
QP17 
QP18 
 
 
 
Via the ‘listen again’ function on radio apps such as Radio Player and BBC Radio iPlayer ...... 1 ...................... 1 
 
 
Via radio station websites .......................................................................................................... 2 ...................... 2 
 
 
Via radio station apps ................................................................................................................ 3 ...................... 3 
 
 
Via podcasts .............................................................................................................................. 4 ...................... 4 
 
 
None of these (SINGLE CODE) ................................................................................................ 5 ...................... 5 
 
 
 
QP12  
ASK ALL WITH NO DAB SETS IN THEIR HOUSEHOLD AT QP7 (CODE 1, Pg XX) – OTHERS SKIP TO 
COMPLAINTS SECTION (Next page) 
 
SHOWCARD X  
 
How likely is it that your household will get a DAB radio in the next 12 months? 
 
SINGLE CODE 
 
 
Certain to ........................................................................ 1 
QM1 
 
 
Very likely ....................................................................... 2 
QM1 
 
 
Likely............................................................................... 3 
QM1 
 
 
 
Unlikely ........................................................................... 4 
 
 
Very unlikely ................................................................... 5 
 
 
Certain not to .................................................................. 6 
 
 
 
 
Don’t know ...................................................................... 7 
QM1 
 
 
QJ14 
ASK ALL UNLIKELY TO GET DAB SET IN NEXT 12 MONTHS AT QP12 (CODES 4-6) – OTHERS SKIP 
TO COMPLAINTS SECTION (Next page) 
 
Why are you unlikely to get digital radio in the next 12 months? 
 
DO NOT PROMPT MULTICODE OK FOR CODES 1-12 
 
 
 
No need ............................................................................................................................ 1 
 
 
Happy to use existing service ........................................................................................... 2 
 
 
Happy to use analogue radio service ............................................................................... 3 
 
 
Too expensive generally .................................................................................................. 4 
 
 
Don’t know why I should ................................................................................................... 5 
 
 
Can’t afford it .................................................................................................................... 6 
 
 
Would never listen ............................................................................................................ 7 
 
 
Will get it when I have to/ when switchover ...................................................................... 8 
 
 
Poor reception in our area ................................................................................................ 9 
 
 
Not available in our area ................................................................................................. 10 
 
 
Can receive through digital TV service ............................................................................ 11 
 
 
Other (WRITE IN) ............................................................................................................ 12 
 
 
 
 _____________________________________________________________________  
 
 
Don’t know (SINGLE CODE) ........................................................................................... 13 
 
 
 
34 

COMPLAINTS SECTION 
 
QI2 
ASK ALL  
 
Have you personally had a reason to make a complaint about your landline, mobile, or internet service or supplier in the last 
12 months?  
 
IF INTERNET, PROMPT FOR FIXED BROADBAND/ NARROWBAND AND MOBILE BROADBAND TO CODE BELOW 
 
MULTICODE OK FOR CODES 1-4 
 
Landline 
1 
CONTINUE 
Mobile phone 
2 
CONTINUE 
Internet – fixed broadband/ narrowband (QE9 codes 1 or 2) 
3 
CONTINUE 
Internet – mobile broadband (QE9 code 3) 
4 
CONTINUE 
No, none of these (SINGLE CODE) 
5 
SKIP TO DEMOGRAPHICS (Pg 
XX) 
 
 
 
QI4 
ASK IF ‘LANDLINE’ AT QI2 (CODE 1) – OTHERS SKIP TO INSTRUCTION AT QI7  
 
And did you go ahead and make a complaint about your landline service or supplier? 
 
 
 
Yes ..................................................................1 
 
 
No ....................................................................2 
 
 
QI7 
ASK IF ‘MOBILE PHONE’ AT QI2 (CODE 2) – OTHERS SKIP TO DEMOGRAPHICS SECTION 
 
And did you go ahead and make a complaint about your mobile service or supplier? 
 
 
 
Yes ..................................................................1 
 
 
No ....................................................................2 
 
 
 
 
 
 
 
 
35 

 
 
 
36 

DEMOGRAPHICS 
 
COMPLETE THIS SECTION FOR ALL RESPONDENTS 
 
QZ1 
ASK ALL 
 
 
SHOWCARD Z1  
 
Could you please take a look at the options shown on this card and let me know which applies to you? 
 
SINGLE CODE 
 
 
Married/ civil partnership .................................................................................. 1 
 
 
Co-habiting ....................................................................................................... 2 
 
 
Single ............................................................................................................... 3 
 
 
Widowed, divorced or separated ..................................................................... 4 
 
 
Refused............................................................................................................ 5 
 
 
 
QZ10 ASK ALL 
 
 
SHOWCARD  
 
How would you describe your national identity? 
 
SINGLE CODE 
 
 
English ............................................................................................................. 1 
 
 
Scottish ............................................................................................................ 2 
 
 
Welsh ............................................................................................................... 3 
 
 
Northern Irish ................................................................................................... 4 
 
 
British ............................................................................................................... 5 
 
 
Other (WRITE IN) ______________________________________________ 6 
 
 
 
 _____________________________________________________________  
 
 
 
 
37 

QZ2 
ASK ALL 
 
 
SHOWCARD Z2 
 
Which of the groups on this card do you consider you belong to? 
 
SINGLE CODE 
 
 
 
WHITE 
 
 
A. British  .............................................................................................................................................................. 1 
 
 
B. English .............................................................................................................................................................. 2 
 
 
C. Scottish ............................................................................................................................................................ 3 
 
 
D. Welsh ............................................................................................................................................................... 4 
 
 
E. Irish ................................................................................................................................................................... 5 
 
 
F. Any other white background (WRITE IN)  ____________________________________________________ 6 
 
 
MIXED 
 
 
G. White and Black Caribbean ............................................................................................................................. 7 
 
 
H. White and Black African ................................................................................................................................... 8 
 
 
I. White and Asian ................................................................................................................................................. 9 
 
 
J. Any other mixed/ multiple ethnic background (WRITE IN) _______________________________________ 10 
 
 
ASIAN AND BRITISH ASIAN 
 
 
K. Indian .............................................................................................................................................................. 11 
 
 
L. Pakistani ......................................................................................................................................................... 12 
 
 
M. Bangladeshi ................................................................................................................................................... 13 
 
 
N. Any other Asian background (WRITE IN) ___________________________________________________ 14 
 
 
BLACK AND BLACK BRITISH 
 
 
O. Caribbean ...................................................................................................................................................... 15 
 
 
P. African ............................................................................................................................................................ 16 
 
 
Q. Any other black background (WRITE IN) ___________________________________________________ 17 
 
 
MIDDLE EAST AND ARABIC ORIGIN 
 
 
R. Middle Eastern, including Arabic origin .......................................................................................................... 18 
 
 
S. Iranian ............................................................................................................................................................ 19 
 
 
CHINESE OR OTHER ETHNIC GROUP 
 
 
T. Chinese .......................................................................................................................................................... 20 
 
 
U. Any other background (WRITE IN) ________________________________________________________ 21 
 
 
Refused .............................................................................................................................................................. 22 
 
 
 
 
38 

C9 
ASK ALL 
 
SHOWCARD BD  
 
Which of these, if any, limit your daily activities or the work you can do? Please just read out the letter or letters that 
apply to you. 
 
MULTICODE OK FOR CODES 1-10 
 
 
 
 
 
 
A. Breathlessness or chest pains ................................................................................................. 1 
 
 
B. Poor vision, partial sight or blindness ...................................................................................... 2 
 
 
C. Difficulty in speaking or communicating .................................................................................. 3 
 
 
D. Poor hearing, partial hearing or deafness ............................................................................... 4 
 
 
E. Cannot walk at all/ use a wheelchair ....................................................................................... 5 
 
 
F. Cannot walk very far or manage stairs or can only do so with difficulty .................................. 6 
 
 
G. Limited ability to reach ............................................................................................................ 7 
 
 
H. Mental health problems or difficulties ...................................................................................... 8 
 
 
I. Dyslexia .................................................................................................................................... 9 
 J. Other illnesses/ health problems which limit your daily activities/ work you can do  _______ 10 
 
 (WRITE IN) __________________________________________________________________  
 None (SINGLE CODE) ........................................................................................................... 11 
 
C10 
ASK IF POOR VISION AT C9 (CODE 2) 
 
SHOWCARD BE  Which of these best describes your sight (with glasses or contact lenses if you normally use them)? 
 
READ OUT – SINGLE CODE – SKIP TO NEXT QUESTION ONCE CHOSEN OPTION THAT BEST DESCRIBES 
SIGHT 
 
 
 
 
A. Cannot tell by the light where the windows are ....................................................................... 1 
 
 
B. Cannot see the shapes of furniture in the room ...................................................................... 2 
 
 
C. Cannot see well enough to recognise a friend if close to his or her face ................................ 3 
 
 
D. Cannot see well enough to recognise a friend if he or she is at arm’s length ......................... 4 
 
 
E. Cannot see well enough to read a newspaper headline.......................................................... 5 
 
 
F. Cannot see well enough to read a large print book ................................................................. 6 
 
 
G. Cannot see well enough to recognise a friend across a room ................................................ 7 
 
 
H. Cannot see well enough to recognise a friend across a road ................................................. 8 
 
 
I. Have difficulty seeing ordinary newspaper print ....................................................................... 9 
 
 
J. Other description of sight (WRITE IN) __________________________________________ 10 
 
 
 
 ___________________________________________________________________________  
 
 
Don’t know ................................................................................................................................. 11 
 
 
C11 
ASK IF POOR HEARING AT C9 (CODE 4) 
 
SHOWCARD BF  Which of these best describes your hearing (with a hearing aid if you normally use one)? 
 
READ OUT – SINGLE CODE – SKIP TO NEXT QUESTION ONCE CHOSEN OPTION THAT BEST DESCRIBES 
HEARING 
 
 
 
 
A. Cannot hear sounds at all ........................................................................................................ 1 
 
 
B. Cannot follow a TV programme with the volume turned up ..................................................... 2 
 
 
C. Have difficulty hearing someone talking in a loud voice in a quiet room ................................. 3 
 
 
D. Cannot hear a doorbell, alarm clock or telephone bell ............................................................ 4 
 
 
E. Cannot follow a TV programme at a volume others find acceptable ....................................... 5 
 
 
F. Difficulty hearing someone talking in a normal voice in a quiet room ...................................... 6 
 
 
G. Difficulty following a conversation against background noise ................................................. 7 
 
 
H. Other description of hearing (WRITE IN) ________________________________________ 8 
 
 
 
 ___________________________________________________________________________  
 
 
Don’t know ................................................................................................................................... 9 
 
 
 
39 

SG 
ASK ALL 
 
What is your working status? 
 
SINGLE CODE 
Working full time (30hrs/wk+) .............................................................. 1 
 
 
Working part time (8-29 hrs/wk) .......................................................... 2 
 
 
Not working (i.e. under 8hrs/wk) – retired ........................................... 3 
 
 
Not working (i.e. under 8hrs/wk) – unemployed (registered/ not  
 
 
registered but looking for work) ........................................................... 4 
 
 
Not working (i.e. under 8hrs/wk) – student .......................................... 5 
 
 
Not working (i.e. under 8hrs/wk) – housewife/ disabled/ other ............ 6 
 
 
Don’t know ........................................................................................... 7 
 
 
SH 
ASK ALL 
 
And is your home…READ OUT? 
 
SINGLE CODE 
Being bought on mortgage .................................................................. 1 
 
 
Owned outright by household .............................................................. 2 
 
 
Rented from Local Authority/ Housing Association/ Trust ................... 3 
 
 
Rented from Private Landlord ............................................................. 4 
 
 
Other (WRITE IN) ________________________________________ 5 
 
 
 
 _______________________________________________________  
 
 
Don’t know ........................................................................................... 6 
 
QZ9A 
ASK ALL 
 
Can you tell me if your household income from all sources before tax and other deductions is above or below £11,500? 
 
SINGLE CODE 
 
 
 
Under £11,500 ..................................................................................... 1 
 
 
Above £11,500 .................................................................................... 2 
 
 
Don’t know ........................................................................................... 3 
 
 
Refused ............................................................................................... 4 
 
 
QZ9 
IF HOUSEHOLD INCOME UNDER £11,500 AT QZ9A (CODE 1), CODE THAT ANSWER HERE WITHOUT 
ASKING QUESTION 
 
ASK ALL  
 
SHOWCARD Z9 
 
Could you please give me the letter from this card for the group in which you would place your total household income 
from all sources, before tax and other deductions? 
 
SINGLE CODE 
 
Per week 
Per Year 
 
A 
Up to £221 
Under £11,500 
1 
B 
£222 - £336 
£11,500 - £17,499 
2 
C 
£337 - £576 
£17,500 - £29,999 
3 
D 
£578 - £961 
£30,000 - £49,999 
4 
E 
£962 or over 
£50,000+ 
5 
 
 
DK/ Refused 
6 
 
 
QZ10 ASK ALL 
 
Finally, would it be okay for us to contact you if we have any further questions relating to this study?  
 
 
 
 
 
Yes ............................................................ 1  
 
No .............................................................. 2 
 
 
 
 
40