Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE).........................................................................................................................................................................................................42
Base : All QB1 respondents
QB2. SHOWCARD And do you personally use...? (MULTI CODE)............................................................................................................................................................................................................................................................................................................................48
Base : All QB1 respondents
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE) ...................................................................................................................................................................................................................54
Base : Those who have access to a games console at home
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE) .................................................................................................................................................................................................................................................................59
Base : Those who have access to a games console at home
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G or 4G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi connection? ..............65
Base : Those who personally use an e-reader/ digital book reader

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All QB1 respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3612
1766
1846
496
585
1149
1382
639
410
448
680
811
1079
742
980
2264
492
496
360
Effective Weighted Sample
2598
1261
1337
353
431
827
1004
462
306
318
518
585
802
540
713
2010
326
352
316
Total
2655
1291
1364
363
465
909
918
408
286
321
593
709
715
574
657
2236
233
132
54
49%
51%
14%
18%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
2%
A standard DVD player
1616
775
841
215
253
609
539
208
171
203
381
465
423
356
372
1347
154
88
28
61%
60%
62%
59%
55%
67%
59%
51%
60%
63%
64%
66%
59%
62%
57%
60%
66%
66%
52%
cdf
g
g
g
ln
r
r
or
48%
52%
13%
16%
38%
33%
13%
11%
13%
24%
29%
26%
22%
23%
83%
10%
5%
2%
Video games console connected to
a TV (e.g. Sony PlayStation,
Nintendo Wii or Microsoft Xbox)
1236
583
653
262
288
545
140
129
110
163
341
309
357
289
281
1048
100
62
27
47%
45%
48%
72%
62%
60%
15%
32%
38%
51%
57%
44%
50%
50%
43%
47%
43%
47%
50%
def
f
f
g
gh
gh
kn
kn
47%
53%
21%
23%
44%
11%
10%
9%
13%
28%
25%
29%
23%
23%
85%
8%
5%
2%
An MP3 player/iPod
924
468
456
166
198
404
156
60
55
115
338
316
285
190
134
787
85
39
13
35%
36%
33%
46%
43%
44%
17%
15%
19%
36%
57%
45%
40%
33%
20%
35%
36%
29%
25%
f
f
f
gh
ghi
mn
mn
n
qr
r
51%
49%
18%
21%
44%
17%
6%
6%
12%
37%
34%
31%
21%
14%
85%
9%
4%
1%
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo
eReader, Nook eReader)
737
356
382
100
138
310
190
44
54
82
270
271
231
145
90
642
48
34
13
28%
28%
28%
27%
30%
34%
21%
11%
19%
26%
46%
38%
32%
25%
14%
29%
21%
26%
24%
f
f
cf
g
gh
ghi
lmn
mn
n
p
48%
52%
14%
19%
42%
26%
6%
7%
11%
37%
37%
31%
20%
12%
87%
7%
5%
2%
A Blu Ray DVD player
558
312
246
81
103
248
126
40
37
72
203
206
166
115
71
494
29
26
9
21%
24%
18%
22%
22%
27%
14%
10%
13%
23%
34%
29%
23%
20%
11%
22%
13%
20%
16%
b
f
f
df
gh
ghi
lmn
n
n
pr
p
56%
44%
15%
18%
44%
23%
7%
7%
13%
36%
37%
30%
21%
13%
89%
5%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All QB1 respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3612
1766
1846
496
585
1149
1382
639
410
448
680
811
1079
742
980
2264
492
496
360
Effective Weighted Sample
2598
1261
1337
353
431
827
1004
462
306
318
518
585
802
540
713
2010
326
352
316
Total
2655
1291
1364
363
465
909
918
408
286
321
593
709
715
574
657
2236
233
132
54
49%
51%
14%
18%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
2%
Handheld/ portable games player
(e.g. Nintendo DS, Sony PSP)
542
244
298
101
121
261
59
50
47
73
148
132
180
123
106
462
37
33
10
20%
19%
22%
28%
26%
29%
6%
12%
17%
23%
25%
19%
25%
21%
16%
21%
16%
25%
18%
f
f
f
g
gh
kn
n
p
pr
45%
55%
19%
22%
48%
11%
9%
9%
13%
27%
24%
33%
23%
20%
85%
7%
6%
2%
A smart watch - a wearable
computer that may be compatible
with a smartphone. Brands include
Pebble, Samsung and Sony, with
the Apple Watch due to be released
in 2015
87
38
49
20
25
36
7
13
5
12
14
19
36
19
14
77
6
3
1
3%
3%
4%
6%
5%
4%
1%
3%
2%
4%
2%
3%
5%
3%
2%
3%
3%
2%
2%
f
f
f
kn
44%
56%
23%
28%
41%
8%
15%
6%
14%
16%
21%
41%
22%
16%
88%
7%
3%
1%
ANY DVD PLAYER
1856
914
943
244
299
710
603
225
189
233
475
554
499
404
399
1561
164
100
32
70%
71%
69%
67%
64%
78%
66%
55%
66%
72%
80%
78%
70%
70%
61%
70%
71%
76%
59%
cdf
g
g
ghi
lmn
n
n
r
r
or
49%
51%
13%
16%
38%
32%
12%
10%
13%
26%
30%
27%
22%
21%
84%
9%
5%
2%
ANY GAMES CONSOLE
1302
610
692
272
297
577
156
139
119
168
356
333
376
297
296
1106
104
66
27
49%
47%
51%
75%
64%
63%
17%
34%
42%
52%
60%
47%
53%
52%
45%
49%
44%
50%
51%
def
f
f
g
gh
ghi
kn
n
47%
53%
21%
23%
44%
12%
11%
9%
13%
27%
26%
29%
23%
23%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All QB1 respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3612
1766
1846
496
585
1149
1382
639
410
448
680
811
1079
742
980
2264
492
496
360
Effective Weighted Sample
2598
1261
1337
353
431
827
1004
462
306
318
518
585
802
540
713
2010
326
352
316
Total
2655
1291
1364
363
465
909
918
408
286
321
593
709
715
574
657
2236
233
132
54
49%
51%
14%
18%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
2%
None of these
431
194
237
32
66
84
249
127
52
41
39
77
100
90
163
372
39
12
8
16%
15%
17%
9%
14%
9%
27%
31%
18%
13%
7%
11%
14%
16%
25%
17%
17%
9%
15%
ce
cde
hij
j
j
k
klm
q
q
q
45%
55%
7%
15%
19%
58%
30%
12%
10%
9%
18%
23%
21%
38%
86%
9%
3%
2%
Don't know
6
4
1
-
3
-
2
-
1
2
-
3
-
1
1
6
-
-
-
*%
*%
*%
-%
1%
-%
*%
-%
*%
1%
-%
*%
-%
*%
*%
*%
-%
-%
-%
e
74%
26%
-%
59%
-%
41%
-%
20%
33%
-%
53%
-%
26%
21%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All QB1 respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3612
252
258
247
245
249
252
252
251
258
2667
945
1895
1710
1800
1812
Effective Weighted Sample
2598
243
243
238
235
238
243
243
240
247
2175
448
1367
1269
1242
1357
Total
2655
327
371
234
189
231
249
224
113
299
2299
357
1541
1109
1251
1404
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
47%
53%
A standard DVD player
1616
155
233
149
95
146
168
131
85
184
1391
225
950
663
822
794
61%
48%
63%
64%
50%
63%
67%
59%
75%
62%
61%
63%
62%
60%
66%
57%
ad
ad
ad
adg
a
abcdegi
ad
o
10%
14%
9%
6%
9%
10%
8%
5%
11%
86%
14%
59%
41%
51%
49%
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
1236
143
164
125
78
122
117
102
58
140
1091
146
861
373
545
691
47%
44%
44%
53%
41%
53%
47%
46%
51%
47%
47%
41%
56%
34%
44%
49%
abd
d
d
k
m
n
12%
13%
10%
6%
10%
9%
8%
5%
11%
88%
12%
70%
30%
44%
56%
An MP3 player/iPod
924
90
144
103
45
82
100
72
45
107
793
131
655
267
477
447
35%
27%
39%
44%
24%
35%
40%
32%
39%
36%
35%
37%
42%
24%
38%
32%
ad
adeg
d
ad
d
ad
ad
m
o
10%
16%
11%
5%
9%
11%
8%
5%
12%
86%
14%
71%
29%
52%
48%
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, Nook
eReader)
737
72
118
76
50
70
83
58
33
82
626
111
504
233
411
326
28%
22%
32%
32%
27%
30%
33%
26%
29%
28%
27%
31%
33%
21%
33%
23%
a
a
a
a
m
o
10%
16%
10%
7%
9%
11%
8%
4%
11%
85%
15%
68%
32%
56%
44%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All QB1 respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3612
252
258
247
245
249
252
252
251
258
2667
945
1895
1710
1800
1812
Effective Weighted Sample
2598
243
243
238
235
238
243
243
240
247
2175
448
1367
1269
1242
1357
Total
2655
327
371
234
189
231
249
224
113
299
2299
357
1541
1109
1251
1404
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
47%
53%
A Blu Ray DVD player
558
56
89
61
34
41
69
53
23
68
475
83
383
173
315
244
21%
17%
24%
26%
18%
18%
28%
24%
20%
23%
21%
23%
25%
16%
25%
17%
ade
ade
m
o
10%
16%
11%
6%
7%
12%
9%
4%
12%
85%
15%
69%
31%
56%
44%
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
542
83
56
46
34
52
55
45
32
58
482
59
363
176
254
288
20%
25%
15%
20%
18%
22%
22%
20%
28%
20%
21%
17%
24%
16%
20%
21%
b
b
bcdgi
k
m
15%
10%
9%
6%
10%
10%
8%
6%
11%
89%
11%
67%
33%
47%
53%
A smart watch - a wearable computer that
may be compatible with a smartphone.
Brands include Pebble, Samsung and
Sony, with the Apple Watch due to be
released in 2015
87
18
11
8
4
3
9
11
6
7
81
6
55
32
32
55
3%
5%
3%
4%
2%
1%
4%
5%
6%
2%
4%
2%
4%
3%
3%
4%
e
e
de
k
n
20%
12%
10%
4%
3%
10%
13%
7%
8%
93%
7%
63%
37%
37%
63%
ANY DVD PLAYER
1856
176
274
176
116
157
191
157
90
223
1593
264
1123
730
959
897
70%
54%
74%
75%
61%
68%
77%
70%
80%
75%
69%
74%
73%
66%
77%
64%
ad
ad
a
ade
ad
adeg
ad
j
m
o
9%
15%
9%
6%
8%
10%
8%
5%
12%
86%
14%
60%
39%
52%
48%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE)
Base : All QB1 respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3612
252
258
247
245
249
252
252
251
258
2667
945
1895
1710
1800
1812
Effective Weighted Sample
2598
243
243
238
235
238
243
243
240
247
2175
448
1367
1269
1242
1357
Total
2655
327
371
234
189
231
249
224
113
299
2299
357
1541
1109
1251
1404
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
47%
53%
ANY GAMES CONSOLE
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
49%
47%
46%
55%
44%
56%
50%
47%
53%
50%
50%
45%
58%
36%
46%
51%
d
bdg
d
m
n
12%
13%
10%
6%
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
None of these
431
88
54
28
42
37
33
37
10
43
371
60
188
241
167
264
16%
27%
14%
12%
22%
16%
13%
16%
9%
14%
16%
17%
12%
22%
13%
19%
bcefghi
h
bcfhi
h
h
h
l
n
21%
12%
7%
10%
9%
8%
9%
2%
10%
86%
14%
44%
56%
39%
61%
Don't know
6
6
-
-
-
-
-
-
-
-
6
-
3
3
-
6
*%
2%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
*%
-%
*%
bcdefghi
n
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
54%
46%
-%
100%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All QB1 respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3612
1766
1846
496
585
1149
1382
639
410
448
680
811
1079
742
980
2264
492
496
360
Effective Weighted Sample
2598
1261
1337
353
431
827
1004
462
306
318
518
585
802
540
713
2010
326
352
316
Total
2655
1291
1364
363
465
909
918
408
286
321
593
709
715
574
657
2236
233
132
54
49%
51%
14%
18%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
2%
A standard DVD player
1350
657
692
167
205
504
473
183
153
158
307
385
345
307
314
1121
130
75
23
51%
51%
51%
46%
44%
55%
52%
45%
54%
49%
52%
54%
48%
53%
48%
50%
56%
57%
43%
cd
d
g
g
ln
n
r
r
or
49%
51%
12%
15%
37%
35%
14%
11%
12%
23%
29%
26%
23%
23%
83%
10%
6%
2%
Video games console connected to
a TV (e.g. Sony PlayStation,
Nintendo Wii or Microsoft Xbox)
678
392
286
209
188
229
52
82
59
93
180
164
203
153
158
574
52
34
17
26%
30%
21%
58%
40%
25%
6%
20%
20%
29%
30%
23%
28%
27%
24%
26%
22%
26%
32%
b
def
ef
f
gh
gh
k
op
58%
42%
31%
28%
34%
8%
12%
9%
14%
27%
24%
30%
23%
23%
85%
8%
5%
3%
An MP3 player/iPod
614
346
268
130
158
223
102
39
37
75
225
238
178
118
80
526
52
27
8
23%
27%
20%
36%
34%
25%
11%
9%
13%
23%
38%
33%
25%
21%
12%
24%
22%
20%
16%
b
ef
ef
f
gh
ghi
lmn
n
n
r
r
56%
44%
21%
26%
36%
17%
6%
6%
12%
37%
39%
29%
19%
13%
86%
9%
4%
1%
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo
eReader, Nook eReader)
520
235
285
58
105
213
143
33
41
52
206
211
154
91
64
453
33
25
8
20%
18%
21%
16%
23%
23%
16%
8%
14%
16%
35%
30%
22%
16%
10%
20%
14%
19%
16%
cf
cf
g
g
ghi
lmn
mn
n
p
45%
55%
11%
20%
41%
28%
6%
8%
10%
40%
41%
30%
17%
12%
87%
6%
5%
2%
A Blu Ray DVD player
458
268
189
69
82
199
108
36
34
53
165
170
139
94
55
410
23
18
6
17%
21%
14%
19%
18%
22%
12%
9%
12%
17%
28%
24%
19%
16%
8%
18%
10%
14%
11%
b
f
f
f
g
ghi
lmn
n
n
pqr
59%
41%
15%
18%
43%
24%
8%
8%
12%
36%
37%
30%
20%
12%
90%
5%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All QB1 respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3612
1766
1846
496
585
1149
1382
639
410
448
680
811
1079
742
980
2264
492
496
360
Effective Weighted Sample
2598
1261
1337
353
431
827
1004
462
306
318
518
585
802
540
713
2010
326
352
316
Total
2655
1291
1364
363
465
909
918
408
286
321
593
709
715
574
657
2236
233
132
54
49%
51%
14%
18%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
2%
Handheld/ portable games player
(e.g. Nintendo DS, Sony PSP)
241
132
110
70
70
75
27
26
16
30
69
65
80
50
47
208
17
14
3
9%
10%
8%
19%
15%
8%
3%
6%
6%
9%
12%
9%
11%
9%
7%
9%
7%
10%
5%
ef
ef
f
gh
n
r
r
55%
45%
29%
29%
31%
11%
11%
7%
12%
29%
27%
33%
21%
19%
86%
7%
6%
1%
A smart watch - a wearable
computer that may be compatible
with a smartphone. Brands include
Pebble, Samsung and Sony, with
the Apple Watch due to be released
in 2015
51
23
28
12
17
18
5
11
5
4
6
11
20
10
10
45
3
2
*
2%
2%
2%
3%
4%
2%
1%
3%
2%
1%
1%
2%
3%
2%
1%
2%
1%
2%
1%
f
f
f
45%
55%
24%
33%
34%
9%
21%
10%
8%
12%
22%
39%
20%
19%
88%
7%
5%
1%
ANY DVD PLAYER
1600
804
796
198
248
615
539
199
170
187
410
485
424
356
335
1344
144
85
26
60%
62%
58%
55%
53%
68%
59%
49%
60%
58%
69%
68%
59%
62%
51%
60%
62%
65%
49%
b
cdf
g
g
ghi
lmn
n
n
r
r
r
50%
50%
12%
16%
38%
34%
12%
11%
12%
26%
30%
26%
22%
21%
84%
9%
5%
2%
ANY GAMES CONSOLE
724
413
311
219
198
244
63
91
62
96
192
177
218
161
168
614
55
37
17
27%
32%
23%
60%
43%
27%
7%
22%
22%
30%
32%
25%
31%
28%
26%
27%
24%
28%
32%
b
def
ef
f
gh
gh
kn
p
57%
43%
30%
27%
34%
9%
13%
9%
13%
26%
24%
30%
22%
23%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All QB1 respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
3612
1766
1846
496
585
1149
1382
639
410
448
680
811
1079
742
980
2264
492
496
360
Effective Weighted Sample
2598
1261
1337
353
431
827
1004
462
306
318
518
585
802
540
713
2010
326
352
316
Total
2655
1291
1364
363
465
909
918
408
286
321
593
709
715
574
657
2236
233
132
54
49%
51%
14%
18%
34%
35%
15%
11%
12%
22%
27%
27%
22%
25%
84%
9%
5%
2%
None of these
638
272
366
60
99
167
312
155
79
68
75
110
154
140
233
547
51
23
17
24%
21%
27%
17%
21%
18%
34%
38%
28%
21%
13%
16%
22%
24%
35%
24%
22%
17%
31%
a
cde
hij
j
j
k
k
klm
q
opq
43%
57%
9%
15%
26%
49%
24%
12%
11%
12%
17%
24%
22%
36%
86%
8%
4%
3%
Don't know
11
6
5
*
3
3
5
*
2
5
*
4
1
3
2
6
1
4
*
*%
*%
*%
*%
1%
*%
1%
*%
1%
1%
*%
1%
*%
1%
*%
*%
*%
3%
*%
gj
opr
53%
47%
3%
30%
23%
43%
3%
21%
42%
2%
36%
11%
31%
21%
56%
9%
34%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All QB1 respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3612
252
258
247
245
249
252
252
251
258
2667
945
1895
1710
1800
1812
Effective Weighted Sample
2598
243
243
238
235
238
243
243
240
247
2175
448
1367
1269
1242
1357
Total
2655
327
371
234
189
231
249
224
113
299
2299
357
1541
1109
1251
1404
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
47%
53%
A standard DVD player
1350
122
190
122
85
114
140
118
70
160
1155
195
775
571
705
645
51%
37%
51%
52%
45%
49%
57%
53%
62%
53%
50%
55%
50%
52%
56%
46%
a
a
a
ad
a
abcdeg
a
o
9%
14%
9%
6%
8%
10%
9%
5%
12%
86%
14%
57%
42%
52%
48%
Video games console connected to a TV
(e.g. Sony PlayStation, Nintendo Wii or
Microsoft Xbox)
678
74
91
64
52
53
66
70
35
70
602
76
465
210
277
401
26%
22%
25%
27%
27%
23%
27%
31%
31%
24%
26%
21%
30%
19%
22%
29%
ae
ae
k
m
n
11%
13%
9%
8%
8%
10%
10%
5%
10%
89%
11%
69%
31%
41%
59%
An MP3 player/iPod
614
55
103
68
33
56
71
48
33
59
526
88
436
176
314
300
23%
17%
28%
29%
18%
24%
29%
21%
29%
20%
23%
25%
28%
16%
25%
21%
adi
adgi
adi
adgi
m
o
9%
17%
11%
5%
9%
12%
8%
5%
10%
86%
14%
71%
29%
51%
49%
E-reader - digital book reader (e.g. Kindle,
Sony Reader, Kobo eReader, Nook
eReader)
520
47
85
55
40
41
67
40
22
58
440
80
356
164
297
223
20%
14%
23%
23%
21%
18%
27%
18%
19%
19%
19%
22%
23%
15%
24%
16%
a
a
a
aegh
m
o
9%
16%
11%
8%
8%
13%
8%
4%
11%
85%
15%
69%
31%
57%
43%
A Blu Ray DVD player
458
38
84
51
28
32
54
47
20
57
390
68
314
141
266
191
17%
12%
23%
22%
15%
14%
22%
21%
17%
19%
17%
19%
20%
13%
21%
14%
ade
ae
ae
ae
a
m
o
8%
18%
11%
6%
7%
12%
10%
4%
12%
85%
15%
69%
31%
58%
42%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All QB1 respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3612
252
258
247
245
249
252
252
251
258
2667
945
1895
1710
1800
1812
Effective Weighted Sample
2598
243
243
238
235
238
243
243
240
247
2175
448
1367
1269
1242
1357
Total
2655
327
371
234
189
231
249
224
113
299
2299
357
1541
1109
1251
1404
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
47%
53%
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
241
36
32
21
16
22
31
16
14
21
217
25
153
86
107
134
9%
11%
9%
9%
9%
10%
12%
7%
12%
7%
9%
7%
10%
8%
9%
10%
gi
m
15%
13%
9%
7%
9%
13%
6%
6%
9%
90%
10%
63%
36%
44%
56%
A smart watch - a wearable computer that
may be compatible with a smartphone.
Brands include Pebble, Samsung and
Sony, with the Apple Watch due to be
released in 2015
51
8
6
5
4
2
5
10
4
2
49
2
34
17
19
32
2%
2%
2%
2%
2%
1%
2%
5%
4%
1%
2%
1%
2%
2%
2%
2%
ei
ei
k
16%
11%
9%
8%
3%
10%
20%
8%
3%
95%
5%
66%
34%
37%
63%
ANY DVD PLAYER
1600
141
233
152
106
128
165
147
78
194
1364
235
956
640
853
747
60%
43%
63%
65%
56%
55%
66%
66%
69%
65%
59%
66%
62%
58%
68%
53%
a
ae
a
a
ade
ade
ade
ade
j
m
o
9%
15%
9%
7%
8%
10%
9%
5%
12%
85%
15%
60%
40%
53%
47%
ANY GAMES CONSOLE
724
83
100
67
55
56
71
72
38
73
640
85
490
232
302
422
27%
25%
27%
29%
29%
24%
28%
32%
34%
24%
28%
24%
32%
21%
24%
30%
aei
m
n
11%
14%
9%
8%
8%
10%
10%
5%
10%
88%
12%
68%
32%
42%
58%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB2. SHOWCARD And do you personally use...? (MULTI CODE)
Base : All QB1 respondents
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
3612
252
258
247
245
249
252
252
251
258
2667
945
1895
1710
1800
1812
Effective Weighted Sample
2598
243
243
238
235
238
243
243
240
247
2175
448
1367
1269
1242
1357
Total
2655
327
371
234
189
231
249
224
113
299
2299
357
1541
1109
1251
1404
12%
14%
9%
7%
9%
9%
8%
4%
11%
87%
13%
58%
42%
47%
53%
None of these
638
117
78
45
49
72
47
48
19
72
558
80
299
337
247
391
24%
36%
21%
19%
26%
31%
19%
21%
17%
24%
24%
22%
19%
30%
20%
28%
bcdfghi
h
bcfgh
h
l
n
18%
12%
7%
8%
11%
7%
8%
3%
11%
87%
13%
47%
53%
39%
61%
Don't know
11
4
-
1
-
-
-
-
-
1
10
1
6
5
2
9
*%
1%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
*%
1%
n
40%
-%
10%
-%
-%
-%
-%
-%
6%
91%
9%
54%
46%
15%
85%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
806
881
368
375
741
203
213
158
243
426
376
538
359
414
1081
213
224
169
Effective Weighted Sample
1240
591
649
265
279
539
157
157
124
171
319
271
403
274
307
970
141
161
150
Total
1302
610
692
272
297
577
156
139
119
168
356
333
376
297
296
1106
104
66
27
47%
53%
21%
23%
44%
12%
11%
9%
13%
27%
26%
29%
23%
23%
85%
8%
5%
2%
Nintendo Wii/ Wii U
455
179
276
82
86
238
50
31
35
62
138
131
141
103
80
385
34
28
9
35%
29%
40%
30%
29%
41%
32%
22%
29%
37%
39%
39%
38%
35%
27%
35%
33%
42%
33%
a
cdf
g
g
n
n
39%
61%
18%
19%
52%
11%
7%
8%
14%
30%
29%
31%
23%
18%
84%
8%
6%
2%
XBox 360
393
200
192
91
88
187
27
50
27
48
114
101
111
91
90
323
35
27
7
30%
33%
28%
34%
29%
32%
17%
36%
23%
28%
32%
30%
29%
30%
30%
29%
34%
42%
27%
f
f
f
h
or
51%
49%
23%
22%
48%
7%
13%
7%
12%
29%
26%
28%
23%
23%
82%
9%
7%
2%
Nintendo DS/ DSi/ DS Lite/ 3DS
345
142
202
60
74
176
34
27
27
37
107
95
106
82
62
296
25
17
7
26%
23%
29%
22%
25%
31%
22%
19%
23%
22%
30%
29%
28%
28%
21%
27%
24%
25%
26%
a
cf
g
n
n
41%
59%
18%
22%
51%
10%
8%
8%
11%
31%
28%
31%
24%
18%
86%
7%
5%
2%
PlayStation 3
332
155
177
69
93
141
29
40
32
44
80
78
97
70
88
285
26
14
7
25%
25%
26%
25%
31%
24%
18%
29%
27%
26%
23%
23%
26%
24%
30%
26%
25%
21%
27%
ef
47%
53%
21%
28%
42%
9%
12%
10%
13%
24%
23%
29%
21%
26%
86%
8%
4%
2%
PlayStation 4
158
82
77
35
27
82
13
11
11
29
47
34
53
37
34
126
19
8
6
12%
13%
11%
13%
9%
14%
9%
8%
9%
17%
13%
10%
14%
12%
11%
11%
18%
12%
20%
d
g
o
oq
52%
48%
22%
17%
52%
8%
7%
7%
18%
30%
22%
34%
23%
21%
80%
12%
5%
3%
PlayStation 2
139
68
71
30
24
70
15
20
9
17
33
32
47
25
35
118
9
9
3
11%
11%
10%
11%
8%
12%
10%
14%
7%
10%
9%
10%
12%
9%
12%
11%
9%
13%
10%
49%
51%
21%
17%
50%
11%
14%
6%
12%
23%
23%
34%
18%
25%
85%
6%
6%
2%
XBox One
107
60
47
37
22
43
6
12
7
10
34
22
32
26
27
91
6
7
3
8%
10%
7%
14%
7%
7%
4%
9%
6%
6%
10%
7%
9%
9%
9%
8%
6%
11%
12%
b
def
p
56%
44%
34%
20%
40%
5%
12%
6%
10%
32%
21%
30%
24%
25%
84%
6%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
806
881
368
375
741
203
213
158
243
426
376
538
359
414
1081
213
224
169
Effective Weighted Sample
1240
591
649
265
279
539
157
157
124
171
319
271
403
274
307
970
141
161
150
Total
1302
610
692
272
297
577
156
139
119
168
356
333
376
297
296
1106
104
66
27
47%
53%
21%
23%
44%
12%
11%
9%
13%
27%
26%
29%
23%
23%
85%
8%
5%
2%
XBox
99
43
56
22
18
45
14
10
9
10
22
24
26
25
23
85
2
9
2
8%
7%
8%
8%
6%
8%
9%
7%
7%
6%
6%
7%
7%
8%
8%
8%
2%
14%
8%
p
op
p
44%
56%
22%
18%
46%
14%
10%
9%
10%
23%
24%
27%
25%
24%
86%
2%
9%
2%
PlayStation Portable (PSP)/
PlayStation Vita
47
21
27
11
11
22
4
5
3
3
11
11
19
6
11
41
4
2
1
4%
3%
4%
4%
4%
4%
2%
4%
3%
2%
3%
3%
5%
2%
4%
4%
4%
3%
5%
m
44%
56%
24%
23%
46%
7%
10%
7%
7%
22%
24%
40%
13%
23%
86%
8%
4%
3%
Other
19
9
10
4
5
9
2
1
1
2
7
5
9
1
3
17
1
1
*
1%
1%
1%
1%
2%
2%
1%
1%
1%
1%
2%
2%
3%
1%
1%
2%
1%
1%
*%
m
48%
52%
20%
25%
47%
8%
7%
6%
11%
35%
28%
50%
8%
14%
91%
5%
3%
1%
PS3/ PS4/ Wii/ XBox 360/ XBox/
XBox One
1152
551
601
253
262
516
121
123
102
159
319
285
339
261
267
973
96
59
24
88%
90%
87%
93%
88%
89%
78%
88%
86%
95%
90%
86%
90%
88%
90%
88%
92%
90%
89%
f
f
f
gh
48%
52%
22%
23%
45%
10%
11%
9%
14%
28%
25%
29%
23%
23%
84%
8%
5%
2%
DS/ PSP/ PORTABLE CONSOLE
365
153
212
63
77
187
37
30
28
38
115
100
114
85
67
313
28
17
7
28%
25%
31%
23%
26%
32%
24%
21%
24%
22%
32%
30%
30%
29%
23%
28%
27%
26%
26%
a
cf
gi
n
n
42%
58%
17%
21%
51%
10%
8%
8%
10%
31%
27%
31%
23%
18%
86%
8%
5%
2%
Don't know
44
13
31
7
7
16
15
4
6
4
10
12
7
18
7
39
*
4
1
3%
2%
4%
2%
2%
3%
10%
3%
5%
2%
3%
4%
2%
6%
2%
4%
*%
6%
2%
a
cde
ln
p
p
30%
70%
15%
15%
36%
34%
10%
15%
8%
22%
27%
16%
41%
16%
89%
1%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
xx-xxxx-xxxx
118
115
132
97
134
121
114
126
124
1283
404
1110
573
805
882
Effective Weighted Sample
1240
114
109
128
94
129
117
111
121
119
1055
196
809
441
564
676
Total
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
12%
13%
10%
**
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
Nintendo Wii/ Wii U
455
53
45
54
**
52
48
31
26
45
405
50
332
122
223
232
35%
34%
26%
42%
**
40%
38%
29%
44%
30%
35%
32%
37%
30%
38%
32%
bgi
b
bgi
m
o
12%
10%
12%
**
11%
10%
7%
6%
10%
89%
11%
73%
27%
49%
51%
XBox 360
393
29
49
47
**
31
37
36
28
46
342
51
277
115
196
197
30%
18%
29%
37%
**
24%
30%
34%
46%
31%
30%
32%
31%
29%
34%
27%
ae
a
a
abefi
a
o
7%
12%
12%
**
8%
9%
9%
7%
12%
87%
13%
71%
29%
50%
50%
Nintendo DS/ DSi/ DS Lite/ 3DS
345
38
52
40
**
27
23
26
16
53
301
43
233
109
170
175
26%
24%
31%
31%
**
21%
19%
25%
27%
36%
26%
27%
26%
27%
29%
24%
f
f
ef
o
11%
15%
12%
**
8%
7%
8%
5%
15%
87%
13%
68%
32%
49%
51%
PlayStation 3
332
38
38
37
**
34
29
28
14
47
304
28
231
99
141
191
25%
24%
22%
29%
**
26%
24%
27%
22%
32%
27%
18%
26%
25%
24%
26%
k
11%
12%
11%
**
10%
9%
8%
4%
14%
91%
9%
69%
30%
43%
57%
PlayStation 4
158
12
23
16
**
23
10
6
7
13
142
16
119
38
68
91
12%
8%
13%
13%
**
18%
8%
6%
12%
9%
12%
10%
13%
9%
12%
13%
afgi
m
8%
14%
10%
**
15%
6%
4%
5%
8%
90%
10%
75%
24%
43%
57%
PlayStation 2
139
21
19
12
**
14
9
11
7
17
127
12
82
57
56
83
11%
14%
11%
9%
**
11%
7%
10%
11%
11%
11%
8%
9%
14%
10%
11%
l
15%
14%
8%
**
10%
6%
8%
5%
12%
91%
9%
59%
41%
41%
59%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
xx-xxxx-xxxx
118
115
132
97
134
121
114
126
124
1283
404
1110
573
805
882
Effective Weighted Sample
1240
114
109
128
94
129
117
111
121
119
1055
196
809
441
564
676
Total
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
12%
13%
10%
**
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
XBox One
107
8
10
18
**
5
10
10
8
11
92
15
78
29
55
52
8%
5%
6%
14%
**
4%
8%
9%
13%
7%
8%
10%
9%
7%
10%
7%
abe
ae
7%
10%
17%
**
5%
9%
9%
7%
10%
86%
14%
73%
27%
52%
48%
XBox
99
17
4
9
**
18
5
10
2
14
89
10
60
39
43
55
8%
11%
3%
7%
**
14%
4%
10%
3%
9%
8%
6%
7%
10%
7%
8%
bh
bfh
b
b
17%
4%
9%
**
19%
5%
10%
2%
14%
90%
10%
60%
40%
44%
56%
PlayStation Portable (PSP)/ PlayStation
Vita
47
8
4
4
**
2
2
4
6
10
42
5
25
23
23
24
4%
5%
2%
3%
**
2%
2%
4%
9%
7%
4%
3%
3%
6%
4%
3%
bcef
l
16%
9%
8%
**
5%
5%
8%
12%
22%
89%
11%
52%
48%
48%
52%
Other
19
3
2
1
**
5
2
3
-
1
11
8
13
4
12
7
1%
2%
1%
1%
**
4%
2%
3%
-%
1%
1%
5%
1%
1%
2%
1%
h
j
13%
12%
5%
**
27%
10%
17%
-%
7%
57%
43%
67%
22%
65%
35%
PS3/ PS4/ Wii/ XBox 360/ XBox/ XBox
One
1152
131
137
118
**
117
113
91
57
135
1017
135
802
348
519
633
88%
85%
80%
92%
**
91%
91%
86%
94%
91%
89%
85%
89%
87%
89%
88%
b
b
b
ab
b
11%
12%
10%
**
10%
10%
8%
5%
12%
88%
12%
70%
30%
45%
55%
DS/ PSP/ PORTABLE CONSOLE
365
44
55
41
**
28
23
26
18
57
320
45
245
117
180
185
28%
29%
32%
32%
**
22%
19%
25%
29%
38%
28%
28%
27%
29%
31%
26%
f
f
efg
o
12%
15%
11%
**
8%
6%
7%
5%
16%
88%
12%
67%
32%
49%
51%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
xx-xxxx-xxxx
118
115
132
97
134
121
114
126
124
1283
404
1110
573
805
882
Effective Weighted Sample
1240
114
109
128
94
129
117
111
121
119
1055
196
809
441
564
676
Total
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
12%
13%
10%
**
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
Don't know
44
5
13
-
**
4
4
8
1
1
38
6
30
15
14
30
3%
3%
7%
-%
**
3%
3%
8%
2%
1%
3%
4%
3%
4%
2%
4%
c
ci
c
c
ci
11%
29%
-%
**
10%
8%
19%
3%
2%
86%
14%
67%
33%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
806
881
368
375
741
203
213
158
243
426
376
538
359
414
1081
213
224
169
Effective Weighted Sample
1240
591
649
265
279
539
157
157
124
171
319
271
403
274
307
970
141
161
150
Total
1302
610
692
272
297
577
156
139
119
168
356
333
376
297
296
1106
104
66
27
47%
53%
21%
23%
44%
12%
11%
9%
13%
27%
26%
29%
23%
23%
85%
8%
5%
2%
Online gaming
404
246
158
133
87
161
24
43
38
60
109
95
127
93
89
335
42
16
11
31%
40%
23%
49%
29%
28%
15%
31%
32%
36%
31%
28%
34%
31%
30%
30%
40%
24%
40%
b
def
f
f
oq
oq
61%
39%
33%
21%
40%
6%
11%
9%
15%
27%
23%
31%
23%
22%
83%
10%
4%
3%
Watching DVDs/ Blu Ray DVDs
254
141
113
73
70
96
15
33
23
44
60
60
75
53
67
223
17
11
4
20%
23%
16%
27%
24%
17%
10%
24%
19%
26%
17%
18%
20%
18%
23%
20%
16%
16%
15%
b
ef
ef
f
j
55%
45%
29%
28%
38%
6%
13%
9%
17%
24%
24%
29%
21%
26%
88%
7%
4%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, 4OD, Demand 5 or Sky
Go
200
117
83
65
52
77
7
19
16
29
50
52
60
50
39
177
12
9
3
15%
19%
12%
24%
17%
13%
4%
13%
13%
17%
14%
15%
16%
17%
13%
16%
12%
13%
10%
b
ef
f
f
r
59%
41%
32%
26%
39%
3%
9%
8%
14%
25%
26%
30%
25%
19%
88%
6%
4%
1%
Browsing the web/ internet
191
107
84
69
52
63
8
25
18
23
42
43
58
39
50
162
15
10
4
15%
18%
12%
25%
17%
11%
5%
18%
15%
14%
12%
13%
16%
13%
17%
15%
15%
15%
16%
b
def
ef
f
56%
44%
36%
27%
33%
4%
13%
9%
12%
22%
23%
31%
21%
26%
85%
8%
5%
2%
Watching short video clips online
(e.g. YouTube or Dailymotion)
137
80
57
45
32
56
4
13
10
20
29
31
42
30
34
116
15
3
2
11%
13%
8%
17%
11%
10%
2%
9%
9%
12%
8%
9%
11%
10%
11%
11%
15%
5%
8%
b
def
f
f
q
q
59%
41%
33%
23%
41%
3%
10%
7%
15%
21%
23%
30%
22%
25%
85%
11%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
806
881
368
375
741
203
213
158
243
426
376
538
359
414
1081
213
224
169
Effective Weighted Sample
1240
591
649
265
279
539
157
157
124
171
319
271
403
274
307
970
141
161
150
Total
1302
610
692
272
297
577
156
139
119
168
356
333
376
297
296
1106
104
66
27
47%
53%
21%
23%
44%
12%
11%
9%
13%
27%
26%
29%
23%
23%
85%
8%
5%
2%
Watching purchased TV
programmes/ films online or
downloads, either via pay per view
services (e.g. Playstation Movies,
Blinkbox) or via a 'standalone'
subscription service (e.g. LoveFilm
Instant, Netflix)
124
67
58
42
31
50
1
12
12
16
29
31
33
28
32
106
11
5
3
10%
11%
8%
16%
10%
9%
1%
9%
10%
9%
8%
9%
9%
9%
11%
10%
11%
7%
10%
ef
f
f
54%
46%
34%
25%
40%
1%
10%
10%
13%
23%
25%
27%
22%
26%
85%
9%
4%
2%
Watching other free professional TV
programmes/ films or video
channels online (e.g. on YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube or on other sites
e.g. Vimeo, South Park Studios)
113
63
49
41
29
38
5
11
7
16
25
23
34
32
24
100
6
5
2
9%
10%
7%
15%
10%
7%
3%
8%
6%
10%
7%
7%
9%
11%
8%
9%
5%
7%
7%
b
def
f
56%
44%
37%
25%
34%
4%
10%
6%
14%
22%
20%
30%
28%
21%
89%
5%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
xx-xxxx-xxxx
806
881
368
375
741
203
213
158
243
426
376
538
359
414
1081
213
224
169
Effective Weighted Sample
1240
591
649
265
279
539
157
157
124
171
319
271
403
274
307
970
141
161
150
Total
1302
610
692
272
297
577
156
139
119
168
356
333
376
297
296
1106
104
66
27
47%
53%
21%
23%
44%
12%
11%
9%
13%
27%
26%
29%
23%
23%
85%
8%
5%
2%
Watching 'live' TV programmes/
content via your internet connection
73
43
30
25
21
25
2
5
5
12
17
17
20
20
16
66
5
1
1
6%
7%
4%
9%
7%
4%
1%
4%
4%
7%
5%
5%
5%
7%
5%
6%
5%
1%
4%
b
ef
f
q
59%
41%
34%
28%
35%
3%
7%
6%
17%
23%
23%
28%
27%
22%
90%
7%
1%
2%
Other
*
*
-
*
-
-
-
*
-
-
-
-
*
-
-
-
-
*
-
*%
*%
-%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
100%
-%
100%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
WATCHING VIDEO CONTENT
415
221
194
125
110
160
20
51
35
61
98
101
130
88
96
356
32
20
6
32%
36%
28%
46%
37%
28%
13%
36%
29%
36%
28%
30%
35%
30%
32%
32%
31%
30%
24%
b
def
ef
f
j
r
53%
47%
30%
27%
38%
5%
12%
8%
15%
24%
24%
31%
21%
23%
86%
8%
5%
2%
IPTV
298
164
134
100
71
117
10
31
22
41
74
72
93
67
67
255
25
14
4
23%
27%
19%
37%
24%
20%
6%
22%
19%
24%
21%
22%
25%
22%
23%
23%
24%
22%
15%
b
def
f
f
r
55%
45%
34%
24%
39%
3%
10%
7%
14%
25%
24%
31%
22%
22%
86%
8%
5%
1%
None of these
629
255
374
81
133
308
107
65
58
72
180
165
165
156
144
538
45
34
12
48%
42%
54%
30%
45%
53%
69%
47%
48%
43%
51%
50%
44%
52%
49%
49%
44%
52%
43%
a
c
cd
cde
l
41%
59%
13%
21%
49%
17%
10%
9%
11%
29%
26%
26%
25%
23%
85%
7%
5%
2%
Don't know
41
14
28
6
3
21
11
2
6
3
11
11
13
6
11
34
4
2
1
3%
2%
4%
2%
1%
4%
7%
2%
5%
2%
3%
3%
3%
2%
4%
3%
4%
3%
4%
d
cd
33%
67%
15%
7%
50%
27%
6%
14%
8%
27%
27%
31%
15%
27%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
xx-xxxx-xxxx
118
115
132
97
134
121
114
126
124
1283
404
1110
573
805
882
Effective Weighted Sample
1240
114
109
128
94
129
117
111
121
119
1055
196
809
441
564
676
Total
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
12%
13%
10%
**
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
Online gaming
404
52
48
33
**
32
42
43
19
39
358
46
266
136
168
235
31%
34%
28%
26%
**
24%
34%
41%
31%
26%
31%
29%
30%
34%
29%
33%
bcei
13%
12%
8%
**
8%
10%
11%
5%
10%
89%
11%
66%
34%
42%
58%
Watching DVDs/ Blu Ray DVDs
254
32
23
34
**
14
30
27
13
29
234
21
185
67
103
152
20%
20%
14%
26%
**
11%
24%
25%
22%
20%
20%
13%
21%
17%
18%
21%
e
be
be
be
e
k
12%
9%
13%
**
6%
12%
10%
5%
12%
92%
8%
73%
26%
40%
60%
Watching TV programmes/ films on catch-
up services (e.g. BBC iPlayer, ITV Player,
4OD, Demand 5 or Sky Go
200
23
22
19
**
17
12
26
17
27
182
19
137
61
80
120
15%
15%
13%
15%
**
13%
10%
25%
28%
18%
16%
12%
15%
15%
14%
17%
bef
abcef
11%
11%
10%
**
8%
6%
13%
8%
14%
91%
9%
69%
30%
40%
60%
Browsing the web/ internet
191
24
28
16
**
16
17
21
13
15
174
17
120
69
76
115
15%
16%
16%
13%
**
13%
14%
20%
21%
10%
15%
11%
13%
17%
13%
16%
i
i
13%
14%
8%
**
8%
9%
11%
7%
8%
91%
9%
63%
36%
40%
60%
Watching short video clips online (e.g.
YouTube or Dailymotion)
137
20
13
20
**
6
11
13
9
15
125
12
96
39
48
89
11%
13%
8%
16%
**
5%
9%
12%
15%
10%
11%
7%
11%
10%
8%
12%
e
e
e
e
n
15%
10%
15%
**
4%
8%
9%
7%
11%
91%
9%
70%
28%
35%
65%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
xx-xxxx-xxxx
118
115
132
97
134
121
114
126
124
1283
404
1110
573
805
882
Effective Weighted Sample
1240
114
109
128
94
129
117
111
121
119
1055
196
809
441
564
676
Total
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
12%
13%
10%
**
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
Watching purchased TV programmes/
films online or downloads, either via pay
per view services (e.g. Playstation Movies,
Blinkbox) or via a 'standalone' subscription
service (e.g. LoveFilm Instant, Netflix)
124
9
11
14
**
10
9
16
9
21
114
10
86
35
50
74
10%
6%
6%
11%
**
8%
7%
15%
15%
14%
10%
7%
10%
9%
9%
10%
ab
ab
8%
9%
11%
**
8%
7%
13%
8%
17%
92%
8%
70%
29%
40%
60%
Watching other free professional TV
programmes/ films or video channels
online (e.g. on YouTube channels such as
Channel 4, Jamie Oliver's Foodtube or on
other sites e.g. Vimeo, South Park
Studios)
113
20
14
6
**
12
9
13
9
13
104
9
76
34
37
76
9%
13%
8%
5%
**
9%
7%
12%
14%
8%
9%
5%
9%
9%
6%
11%
c
c
c
n
18%
12%
6%
**
10%
8%
12%
8%
11%
92%
8%
68%
30%
33%
67%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTI CODE)
Base : Those who have access to a games console at home
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
~d
e
f
g
h
i
j
k
l
m
n
o
Unweighted total
xx-xxxx-xxxx
118
115
132
97
134
121
114
126
124
1283
404
1110
573
805
882
Effective Weighted Sample
1240
114
109
128
94
129
117
111
121
119
1055
196
809
441
564
676
Total
1302
155
171
128
83
130
124
105
60
149
1143
159
898
402
581
721
12%
13%
10%
**
10%
10%
8%
5%
11%
88%
12%
69%
31%
45%
55%
Watching 'live' TV programmes/ content
via your internet connection
73
9
7
10
**
4
6
11
6
12
70
3
45
28
27
46
6%
6%
4%
7%
**
3%
5%
10%
10%
8%
6%
2%
5%
7%
5%
6%
e
e
k
13%
9%
13%
**
6%
8%
15%
8%
16%
95%
5%
62%
38%
37%
63%
Other
*
-
-
-
**
-
-
-
-
-
*
-
-
*
-
*
*%
-%
-%
-%
**
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
*%
-%
-%
-%
**
-%
-%
-%
-%
-%
100%
-%
-%
100%
-%
100%
WATCHING VIDEO CONTENT
415
59
39
46
**
24
45
40
24
49
379
36
290
123
160
255
32%
38%
23%
35%
**
19%
36%
38%
39%
33%
33%
22%
32%
31%
28%
35%
be
be
be
be
be
e
k
n
14%
10%
11%
**
6%
11%
10%
6%
12%
91%
9%
70%
30%
39%
61%
IPTV
298
40
28
31
**
19
29
32
20
38
270
28
197
99
116
182
23%
26%
17%
24%
**
15%
23%
31%
33%
25%
24%
17%
22%
25%
20%
25%
e
be
be
e
n
13%
9%
10%
**
6%
10%
11%
7%
13%
91%
9%
66%
33%
39%
61%
None of these
629
57
83
74
**
78
57
41
28
82
538
91
441
188
314
316
48%
37%
48%
57%
**
60%
45%
39%
47%
55%
47%
57%
49%
47%
54%
44%
ag
afgh
ag
j
o
9%
13%
12%
**
12%
9%
7%
5%
13%
85%
15%
70%
30%
50%
50%
Don't know
41
3
9
2
**
6
4
4
2
3
36
5
28
13
13
28
3%
2%
5%
2%
**
5%
3%
4%
3%
2%
3%
3%
3%
3%
2%
4%
7%
21%
6%
**
15%
9%
9%
4%
7%
88%
12%
67%
33%
32%
68%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G or 4G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
~n
o
~p
~q
~r
Unweighted total
656
296
360
81
122
247
206
50
59
72
222
224
235
103
94
444
69
93
50
Effective Weighted Sample
485
222
263
57
92
187
152
37
44
54
173
170
175
82
69
395
44
64
44
Total
520
235
285
58
105
213
143
33
41
52
206
211
154
91
64
453
33
25
8
45%
55%
**
20%
41%
28%
**
**
**
40%
41%
30%
17%
**
87%
**
**
**
Yes
225
110
115
**
45
100
57
**
**
**
86
91
70
36
**
200
**
**
**
43%
47%
40%
**
43%
47%
40%
**
**
**
42%
43%
45%
39%
**
44%
**
**
**
49%
51%
**
20%
45%
25%
**
**
**
38%
41%
31%
16%
**
89%
**
**
**
No
256
107
149
**
52
99
70
**
**
**
106
101
75
48
**
220
**
**
**
49%
46%
52%
**
49%
47%
49%
**
**
**
51%
48%
48%
53%
**
48%
**
**
**
42%
58%
**
20%
39%
28%
**
**
**
41%
39%
29%
19%
**
86%
**
**
**
Don't know
39
18
21
**
9
14
16
**
**
**
14
18
9
7
**
33
**
**
**
8%
8%
7%
**
8%
6%
11%
**
**
**
7%
9%
6%
8%
**
7%
**
**
**
47%
53%
**
23%
35%
40%
**
**
**
37%
47%
24%
19%
**
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015. 3rd January to 28th February 2015.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G or 4G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi
connection?
Base : Those who personally use an e-reader/ digital book reader
ENGLAND REGIONS
URBANITY
WORKING
DEPRIVATION LEVEL
Total
LONDON
SOUTH
EAST
SOUTH
WEST
EAST
MIDS
WEST
MIDS
EAST
OF
ENG
YORKS&
HUMBER
NORTH
EAST
NORTH
WEST
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
j
k
l
m
n
o
Unweighted total
656
35
56
58
49
40
64
45
47
50
490
166
411
244
366
290
Effective Weighted Sample
485
34
53
56
47
39
62
43
45
47
400
87
307
187
276
209
Total
520
47
85
55
40
41
67
40
22
58
440
80
356
164
297
223
**
**
**
**
**
**
**
**
**
85%
15%
69%
31%
57%
43%
Yes
225
**
**
**
**
**
**
**
**
**
200
24
153
72
120
105
43%
**
**
**
**
**
**
**
**
**
46%
30%
43%
44%
40%
47%
k
**
**
**
**
**
**
**
**
**
89%
11%
68%
32%
53%
47%
No
256
**
**
**
**
**
**
**
**
**
210
46
181
75
149
107
49%
**
**
**
**
**
**
**
**
**
48%
58%
51%
46%
50%
48%
**
**
**
**
**
**
**
**
**
82%
18%
71%
29%
58%
42%
Don't know
39
**
**
**
**
**
**
**
**
**
30
10
22
17
29
11
8%
**
**
**
**
**
**
**
**
**
7%
12%
6%
11%
10%
5%
o
**
**
**
**
**
**
**
**
**
75%
25%
56%
44%
73%
27%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o