Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE) .............................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SG). WORKING STATUS (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................................................23
Base : All respondents
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)................................................................................................................................................................................................................................................................................................................................................27
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................31
Base : All respondents
SI (SK). Household size...............................................................................................................................................................................................................................................................................................................................................................................................33
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................35
Base : All respondents
SK (SL). And are you the parent or guardian of any of the children in the household? (SINGLE CODE) .................................................................................................................................................................................................................................................................37
Base : Those with children aged under 18 in the household
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................39
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE) ..................................................................................................................................................................................................43
Base : Those with a landline phone at home
QC3 (QC10). Thinking of when you use your landline, which one of these uses is the most important to you? (SINGLE CODE)...........................................................................................................................................................................................................................45
Base : Those who use their landline for internet access and to make or receive calls
QC4 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)...............................................................................................................47
Base : Those with a landline phone at home that can used to make and receive calls
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................49
Base : Those with a landline phone at home

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
QC6 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)........................................................................................................................................................................................................53
Base : Those without a landline phone at home
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED ..............................................................................................................................................................................................................................57
Base : Those unlikely to get a landline phone in next 12 months
QC8 (QC6). SHOWCARD Thinking about landline phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)..................................................................................................................................................................................63
Base : All respondents
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................67
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................69
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................73
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4...............................................................................................................................................................................................................................................................................................................77
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the Samsung Galaxy.....................................................................................................................................................................................................................................................................................................................79
Base : All respondents
QD5 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.............................................................................................................................................................................................................................................81
Base : Those with a smartphone
QD6 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................83
Base : Those who personally use a mobile phone
QD7 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................85
Base : Those who use a postpay/ contract mobile phone
QD8 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES - Which of these best
describes your contract? (SINGLE CODE)..................................................................................................................................................................................................................................................................................................................................................................87
Base : Those who got a handset and contract when they signed up for their current mobile contract
QD9 (QD32). SHOWCARD Which of these best describes your current situation, now that your minimum contract period for your mobile phone service and handset has ended? (SINGLE CODE)..............................................................................................................91
Base : Those who got a handset and contract when they signed up for their current mobile contract and are now out of their minimum contract period
QD10 (QD33). What type of SIM-only deal are you on? (SINGLE CODE).................................................................................................................................................................................................................................................................................................................93
Base : Those now on a SIM-only tariff now that their minimum contract period has ended
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)......................................................................................................................................................................95
Base : Those who personally use a mobile phone
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ...........................................................................................................................................................................................................................113
Base : Those who personally use a mobile phone
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)................................................................................................................................................................................131
Base : All respondents
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)...................................................................................................................................................................................................................................................................138
Base : All respondents

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE) ...............................................................................................................................................................................................................................................................................142
Base : Those with any tablet computers in the household
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)..................................................................................................................................................................................................................................................................................144
Base : Those with any tablet computers in the household
QE4 (QE46). SHOWCARD Which one of these best describes where you use your tablet computer? (SINGLE CODE)......................................................................................................................................................................................................................................146
Base : Those who personally use a tablet computer
QE5 (QE47). SHOWCARD In which of these places do you use your tablet computer outside of the home? (MULTI CODE)..............................................................................................................................................................................................................................150
Base : Those who use a tablet computer outside the home
QE6 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)......................................................................154
Base : Those who personally use a tablet computer
QE7 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)..........................................................................................156
Base : Those who use a 3G or 4G enabled tablet computer
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)...................................................................................................................................158
Base : All respondents
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)................................................................................................................................160
Base : All respondents
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)........................................................................................................................................................................................................164
Base : Those who use the internet at home or elsewhere
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)...................................................................................................................................................................................................................168
Base : Those with access to the internet at home
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)...................................................................................................................................................................................................................176
Base : All respondents
QE12 (QE48). Do you pay line rental as part of, or in addition to, your fixed broadband charges?.........................................................................................................................................................................................................................................................................184
Base : Those with fixed broadband at home
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 186
Base : Those in a household with mobile broadband
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 188
Base : All respondents
QE14 (QE22D). SHOWCARD Which of these best describe what you use to connect to your mobile broadband service (connecting via a USB stick or dongle, or built in 3G connectivity in a laptop or another device)? (MULTI CODE)................................................190
Base : Those who use mobile broadband to access the internet
QE15 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to? ........................................................................................................................................................192
Base : Those with fixed broadband at home where there is more than one person in household
QE16 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to? .....................................................................................................................................................194
Base : Those with mobile broadband at home where there is more than one person in household
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ..........................................................................................................................................................................................................196
Base : Those with access to the internet at home
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE) .........................................................................................................................................................................................................................................................................202
Base : Those who use the internet at home or elsewhere

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)..............................................................................................................................................................................................................221
Base : Those who use the internet at home or elsewhere
QE20 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)...................................................................................................................................................................................................................................239
Base : Those without internet access at home
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED...........................................................................................................................................................................................................................243
Base : Those unlikely to get internet access at home in the next 12 months
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED..........................................................................................................................................................................................249
Base : Those unlikely to get internet access at home in the next 12 months
QE23. SHOWCARD Thinking about personal computers or desktop PCs or laptops, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)......................................................................................................................................255
Base : All respondents
QE24 (QE41). SHOWCARD Thinking about tablet computers (like an iPad), do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)...................................................................................................................................................259
Base : All respondents
QE25 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)........................................................263
Base : All respondents
QE26 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE) ...............................................................................................................................................................................265
Base : All respondents
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE) .................................................................................................................................267
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................274
Base : All respondents
QH2 (QH69). Do you use surround sound speakers with your main TV set? These would be separate to the TV set and placed around the room to provide surround sound.................................................................................................................................................280
Base : Those with a TV in the household
QH3. SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE).................................................................................................................................................................................................................................................................282
Base : Those with Satellite TV
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE).....................................................................................................................................................................................................................284
Base : Those with paid for Sky Satellite TV
QH5. SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE).................................................................................................................................................................................................................................290
Base : Those with Cable TV
QH6 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service? ..................................................................................................................................................................................................................................................292
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
QH7A (QH67A). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to find out more about the programme you are watching?
(SINGLE CODE) ........................................................................................................................................................................................................................................................................................................................................................................................................294
Base : Those with a TV in the household
QH7B (QH67B). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to do something else? (SINGLE CODE) ......................298
Base : Those with a TV in the household
QH7C (QH67C). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Use a desktop computer, laptop, tablet computer, without going online? (SINGLE CODE)..................................................................................302
Base : Those with a TV in the household
QH7D (QH67D). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Listen to the radio? (SINGLE CODE) .....................................................................................................................................................................306
Base : Those with a TV in the household

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
QH7E (QH67E). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Use a mobile phone, without going online? (SINGLE CODE)................................................................................................................................310
Base : Those with a TV in the household
QH7F (QH67F). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Use a landline phone? (SINGLE CODE).................................................................................................................................................................314
Base : Those with a TV in the household
QH7G (QH67G). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Play games on a games console? (SINGLE CODE) .............................................................................................................................................318
Base : Those with a TV in the household
QH7H (QH67H). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also... Listen to music (on a stereo, an MP3 player, a mobile phone or a computer)? (SINGLE CODE) ........................................................................322
Base : Those with a TV in the household
QH8A (QR1A). Does your household have Sky+? (SINGLE CODE) .......................................................................................................................................................................................................................................................................................................................326
Base : Those with Sky Satellite TV
QH8B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)....................................................................................................................................................................................................................................................................................................328
Base : Those with Virgin Media (Cable TV)
QH8C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE).................................................................................................................................................................330
Base : Those with Freesat
QH8D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE).................................................332
Base : Those with Freeview
QH8E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE).............................................................................................................................................................334
Base : Those with BT TV or TalkTalk TV or EE TV
QH9 (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes. (SINGLE CODE) .........336
Base : Those with a TV in the household
QH10 (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)...............................................338
Base : Those with a TV in the household
QH11 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have difficulties doing any of the following? (MULTI CODE).................................................................................................................................................................340
Base : All respondents
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................344
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................348
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................352
Base : All respondents
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE) ................................................................................................................................................................................................................................................................................................................354
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................356
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG4 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................360
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................364
Base : All respondents

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)..............................................................................................................................................368
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)...............................................................................................................................................370
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE).............................................................................................................................................................................................................................................372
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE).............................................................................................................................................................................................................................374
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)................................................................................................................................................................................................................376
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE) .............................................................................................................................................................................................................................................379
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE) .........................................................................................................................................................................................................................................381
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)..........................................................................................................................................................................................................................................383
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)..........................................................................................................................................................................................................................................385
Base : Those who listen to radio
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)................................................................................................................................................................................................................................................387
Base : Those who listen to radio via a mobile phone
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)................................................................................................................................................................................................................................389
Base : All respondents
QP5 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE).....................................................391
Base : All respondents
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)........................................................................................................................................................393
Base : All respondents
QP7 (QP19). In total, how many radio sets do you have in your home? Please include any mains or battery powered radio sets or wind-up radios. For now, please don't include car radios, radio listening through computers, TVs or phones. (SINGLE CODE) .........399
Base : All respondents
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)................................................................................................................................................................................403
Base : All respondents
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)................................................................................................................................................................................407
Base : Those with any 'active' radio sets in the home
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE) .................409
Base : All respondents
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE) .................413
Base : Those who listen to radio
QP10. In most weeks, how many motor vehicles do you personally use - as a driver or a passenger? (SINGLE CODE) .....................................................................................................................................................................................................................................417
Base : All respondents

OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
QP11. How many of these motor vehicles have a radio? (SINGLE CODE).............................................................................................................................................................................................................................................................................................................419
Base : Those who use at least one motor vehicle in most weeks
QP12/13. Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE).........................................................................................................................................421
Base : Those who use at least one motor vehicle with a radio in most weeks
QP14 (QP13). SHOWCARD Before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTI CODE) ............................................................................................................................................................................425
Base : All respondents
QP15 (QP14). SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTI CODE) .........................................................................................................................................................................................................................429
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
QP16 (QP15). SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTI CODE).........................................................................................................................................433
Base : All with any type of digital radio
QP17 (QP20). Do you use surround sound speakers with your digital radio set? These would be separate to the radio set and placed around the room to provide surround sound.......................................................................................................................................437
Base : All with any type of digital radio
QP18 (QP17). SHOWCARD Before today, were you aware that you can listen to radio programmes after they are broadcast in these ways? (MULTI CODE).........................................................................................................................................................................439
Base : All respondents
QP19 (QP18). SHOWCARD And do you ever listen to radio programmes after they have been broadcast in any of these ways? (MULTI CODE).............................................................................................................................................................................................443
Base : All respondents
QP20 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)..........................................................................................................................................................................................................................447
Base : Those who listen to radio but do not have any DAB sets at home
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED..................................................................................................................................................................................................................................................451
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................457
Base : All respondents
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)...............................................................................................................................................................................................................................................................................459
Base : All respondents
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................461
Base : All respondents
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................471
Base : All respondents
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................477
Base : Those with poor vision, partial sight or blindness
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................483
Base : Those with poor hearing, partial hearing or deafness
QZ9 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .........................................................................................................................................................................487
Base : All respondents
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).......................................................................................................................................................................489
Base : All respondents

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
England
1952
951
1001
269
342
668
673
268
132
219
450
535
526
418
472
1952
-
-
-
84%
84%
83%
83%
85%
84%
83%
82%
78%
82%
89%
86%
84%
82%
82%
100%
-%
-%
-%
ghi
n
pqr
49%
51%
14%
18%
34%
34%
14%
7%
11%
23%
27%
27%
21%
24%
100%
-%
-%
-%
Scotland
203
97
106
29
31
71
72
29
16
25
41
47
57
46
54
-
203
-
-
9%
9%
9%
9%
8%
9%
9%
9%
9%
10%
8%
8%
9%
9%
9%
-%
100%
-%
-%
oqr
48%
52%
14%
15%
35%
36%
14%
8%
12%
20%
23%
28%
23%
27%
-%
100%
-%
-%
Wales
115
56
59
16
19
38
43
17
11
16
14
26
29
27
33
-
-
115
-
5%
5%
5%
5%
5%
5%
5%
5%
7%
6%
3%
4%
5%
5%
6%
-%
-%
100%
-%
j
j
opr
49%
51%
14%
16%
33%
37%
15%
10%
14%
12%
22%
25%
24%
28%
-%
-%
100%
-%
Northern Ireland
64
31
33
10
11
23
21
12
9
6
3
14
16
16
19
-
-
-
64
3%
3%
3%
3%
3%
3%
3%
4%
5%
2%
1%
2%
3%
3%
3%
-%
-%
-%
100%
j
j
opq
48%
52%
16%
17%
35%
32%
18%
14%
10%
5%
22%
24%
24%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 1
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
England
1952
1726
226
1135
807
930
1022
84%
85%
73%
84%
83%
86%
82%
b
f
88%
12%
58%
41%
48%
52%
Scotland
203
169
34
115
87
69
134
9%
8%
11%
9%
9%
6%
11%
e
83%
17%
57%
43%
34%
66%
Wales
115
90
25
64
51
59
56
5%
4%
8%
5%
5%
5%
5%
a
78%
22%
55%
44%
51%
49%
Northern Ireland
64
40
24
35
28
27
38
3%
2%
8%
3%
3%
2%
3%
a
62%
38%
55%
44%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
North East
96
45
51
12
16
20
47
14
10
15
22
13
25
24
34
96
-
-
-
4%
4%
4%
4%
4%
3%
6%
4%
6%
6%
4%
2%
4%
5%
6%
5%
-%
-%
-%
e
k
k
pqr
47%
53%
13%
17%
21%
49%
15%
11%
16%
23%
13%
26%
25%
35%
100%
-%
-%
-%
North West
257
121
136
35
33
95
94
56
20
28
61
62
69
44
82
257
-
-
-
11%
11%
11%
11%
8%
12%
12%
17%
12%
10%
12%
10%
11%
9%
14%
13%
-%
-%
-%
ij
km
pqr
47%
53%
14%
13%
37%
36%
22%
8%
11%
24%
24%
27%
17%
32%
100%
-%
-%
-%
Yorkshire
193
93
100
25
30
68
70
27
15
33
43
56
46
40
51
193
-
-
-
8%
8%
8%
8%
7%
9%
9%
8%
9%
12%
8%
9%
7%
8%
9%
10%
-%
-%
-%
pqr
48%
52%
13%
15%
35%
36%
14%
8%
17%
22%
29%
24%
21%
26%
100%
-%
-%
-%
East Midlands
162
82
80
29
26
48
60
29
15
27
45
39
46
36
41
162
-
-
-
7%
7%
7%
9%
6%
6%
7%
9%
9%
10%
9%
6%
7%
7%
7%
8%
-%
-%
-%
pqr
51%
49%
18%
16%
30%
37%
18%
9%
16%
28%
24%
29%
22%
25%
100%
-%
-%
-%
West Midlands
203
102
101
32
36
61
75
31
8
11
24
52
45
49
56
203
-
-
-
9%
9%
8%
10%
9%
8%
9%
10%
5%
4%
5%
8%
7%
10%
10%
10%
-%
-%
-%
hij
pqr
50%
50%
16%
18%
30%
37%
15%
4%
5%
12%
26%
22%
24%
28%
100%
-%
-%
-%
East of England
212
101
111
29
35
73
75
40
24
22
47
56
58
43
54
212
-
-
-
9%
9%
9%
9%
9%
9%
9%
12%
14%
8%
9%
9%
9%
8%
9%
11%
-%
-%
-%
i
pqr
48%
52%
14%
16%
34%
35%
19%
11%
10%
22%
27%
28%
20%
26%
100%
-%
-%
-%
London
298
142
156
39
71
122
67
18
7
32
63
93
93
54
58
298
-
-
-
13%
13%
13%
12%
18%
15%
8%
6%
4%
12%
12%
15%
15%
11%
10%
15%
-%
-%
-%
f
cf
f
gh
gh
mn
mn
pqr
48%
52%
13%
24%
41%
22%
6%
2%
11%
21%
31%
31%
18%
19%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
South East
331
162
169
40
58
123
109
21
22
31
107
113
91
77
50
331
-
-
-
14%
14%
14%
12%
14%
15%
14%
7%
13%
12%
21%
18%
15%
15%
9%
17%
-%
-%
-%
g
g
ghi
n
n
n
pqr
49%
51%
12%
18%
37%
33%
6%
7%
9%
32%
34%
28%
23%
15%
100%
-%
-%
-%
South West
200
103
97
28
37
57
77
32
11
20
39
51
52
51
46
200
-
-
-
9%
9%
8%
9%
9%
7%
10%
10%
7%
7%
8%
8%
8%
10%
8%
10%
-%
-%
-%
pqr
51%
49%
14%
19%
29%
39%
16%
6%
10%
19%
26%
26%
26%
23%
100%
-%
-%
-%
Wales
115
56
59
16
19
38
43
17
11
16
14
26
29
27
33
-
-
115
-
5%
5%
5%
5%
5%
5%
5%
5%
7%
6%
3%
4%
5%
5%
6%
-%
-%
100%
-%
j
j
opr
49%
51%
14%
16%
33%
37%
15%
10%
14%
12%
22%
25%
24%
28%
-%
-%
100%
-%
Scotland
203
97
106
29
31
71
72
29
16
25
41
47
57
46
54
-
203
-
-
9%
9%
9%
9%
8%
9%
9%
9%
9%
10%
8%
8%
9%
9%
9%
-%
100%
-%
-%
oqr
48%
52%
14%
15%
35%
36%
14%
8%
12%
20%
23%
28%
23%
27%
-%
100%
-%
-%
Northern Ireland
64
31
33
10
11
23
21
12
9
6
3
14
16
16
19
-
-
-
64
3%
3%
3%
3%
3%
3%
3%
4%
5%
2%
1%
2%
3%
3%
3%
-%
-%
-%
100%
j
j
opq
48%
52%
16%
17%
35%
32%
18%
14%
10%
5%
22%
24%
24%
30%
-%
-%
-%
100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
North East
96
89
7
48
48
41
55
4%
4%
2%
4%
5%
4%
4%
b
93%
7%
50%
50%
43%
57%
North West
257
240
17
136
118
129
128
11%
12%
5%
10%
12%
12%
10%
b
93%
7%
53%
46%
50%
50%
Yorkshire
193
173
20
98
96
104
89
8%
9%
7%
7%
10%
10%
7%
c
f
89%
11%
51%
49%
54%
46%
East Midlands
162
135
28
83
78
96
66
7%
7%
9%
6%
8%
9%
5%
f
83%
17%
51%
48%
59%
41%
West Midlands
203
180
23
107
96
101
102
9%
9%
7%
8%
10%
9%
8%
89%
11%
53%
47%
50%
50%
East of England
212
173
38
117
93
118
94
9%
9%
12%
9%
10%
11%
7%
a
f
82%
18%
55%
44%
56%
44%
London
298
298
-
205
92
43
255
13%
15%
-%
15%
9%
4%
20%
b
d
e
100%
-%
69%
31%
14%
86%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 2
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
South East
331
288
43
224
105
174
157
14%
14%
14%
17%
11%
16%
13%
d
f
87%
13%
68%
32%
53%
47%
South West
200
150
50
117
82
123
76
9%
7%
16%
9%
8%
11%
6%
a
f
75%
25%
59%
41%
62%
38%
Wales
115
90
25
64
51
59
56
5%
4%
8%
5%
5%
5%
5%
a
78%
22%
55%
44%
51%
49%
Scotland
203
169
34
115
87
69
134
9%
8%
11%
9%
9%
6%
11%
e
83%
17%
57%
43%
34%
66%
Northern Ireland
64
40
24
35
28
27
38
3%
2%
8%
3%
3%
2%
3%
a
62%
38%
55%
44%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Urban
2025
979
1046
288
356
711
670
285
141
228
429
530
542
430
523
1726
169
90
40
87%
86%
87%
89%
88%
89%
83%
88%
84%
86%
84%
85%
86%
85%
90%
88%
83%
78%
62%
f
f
f
klm
pqr
r
r
48%
52%
14%
18%
35%
33%
14%
7%
11%
21%
26%
27%
21%
26%
85%
8%
4%
2%
Rural
310
156
154
36
47
88
139
41
27
38
79
91
86
77
56
226
34
25
24
13%
14%
13%
11%
12%
11%
17%
12%
16%
14%
16%
15%
14%
15%
10%
12%
17%
22%
38%
cde
n
n
n
o
o
opq
50%
50%
12%
15%
28%
45%
13%
9%
12%
26%
29%
28%
25%
18%
73%
11%
8%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 3
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Urban
2025
2025
-
1183
830
808
1217
87%
100%
-%
88%
85%
74%
97%
b
e
100%
-%
58%
41%
40%
60%
Rural
310
-
310
166
143
277
33
13%
-%
100%
12%
15%
26%
3%
a
f
-%
100%
54%
46%
89%
11%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TELEWEST
384
178
206
58
59
135
131
67
18
48
67
91
99
89
105
296
88
-
*
16%
16%
17%
18%
15%
17%
16%
21%
11%
18%
13%
15%
16%
18%
18%
15%
43%
-%
*%
hj
h
qr
oqr
46%
54%
15%
15%
35%
34%
18%
5%
13%
17%
24%
26%
23%
27%
77%
23%
-%
*%
NTL
758
366
392
118
135
253
252
107
56
89
164
204
212
152
190
695
10
34
18
32%
32%
33%
36%
33%
32%
31%
33%
33%
34%
32%
33%
34%
30%
33%
36%
5%
30%
28%
pr
p
p
48%
52%
16%
18%
33%
33%
14%
7%
12%
22%
27%
28%
20%
25%
92%
1%
5%
2%
NEITHER
1192
591
601
148
209
410
426
151
94
129
277
326
316
266
284
960
105
81
46
51%
52%
50%
46%
52%
51%
53%
46%
56%
48%
54%
53%
50%
52%
49%
49%
52%
70%
71%
c
g
g
op
op
50%
50%
12%
18%
34%
36%
13%
8%
11%
23%
27%
27%
22%
24%
81%
9%
7%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 4
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
TELEWEST
384
360
24
200
184
132
252
16%
18%
8%
15%
19%
12%
20%
b
c
e
94%
6%
52%
48%
34%
66%
NTL
758
751
7
455
298
283
475
32%
37%
2%
34%
31%
26%
38%
b
e
99%
1%
60%
39%
37%
63%
NEITHER
1192
915
278
695
491
669
523
51%
45%
90%
51%
50%
62%
42%
a
f
77%
23%
58%
41%
56%
44%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Low
1085
529
556
119
160
368
438
118
77
132
290
359
297
241
188
930
69
59
27
46%
47%
46%
37%
40%
46%
54%
36%
46%
50%
57%
58%
47%
48%
33%
48%
34%
51%
42%
c
cde
g
g
ghi
lmn
n
n
p
pr
49%
51%
11%
15%
34%
40%
11%
7%
12%
27%
33%
27%
22%
17%
86%
6%
5%
2%
Medium
1122
548
574
181
207
388
347
186
83
122
209
245
298
239
341
915
114
56
38
48%
48%
48%
56%
51%
49%
43%
57%
49%
46%
41%
39%
47%
47%
59%
47%
56%
49%
58%
ef
f
f
ij
k
k
klm
o
oq
49%
51%
16%
18%
35%
31%
17%
7%
11%
19%
22%
27%
21%
30%
81%
10%
5%
3%
High
128
58
69
24
36
43
25
23
8
13
9
18
33
27
49
107
21
-
-
5%
5%
6%
7%
9%
5%
3%
7%
5%
5%
2%
3%
5%
5%
9%
5%
10%
-%
-%
f
ef
f
j
j
j
k
k
klm
qr
oqr
46%
54%
19%
28%
34%
19%
18%
6%
10%
7%
14%
26%
21%
39%
84%
16%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 5
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Low
1085
808
277
615
464
1085
-
46%
40%
89%
46%
48%
100%
-%
a
f
74%
26%
57%
43%
100%
-%
Medium
1122
1090
33
653
464
-
1122
48%
54%
11%
48%
48%
-%
90%
b
e
97%
3%
58%
41%
-%
100%
High
128
128
-
81
46
-
128
5%
6%
-%
6%
5%
-%
10%
b
e
100%
-%
63%
36%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Male
1135
1135
-
174
184
375
402
123
75
152
273
327
300
276
232
951
97
56
31
49%
100%
-%
54%
46%
47%
50%
38%
45%
57%
54%
53%
48%
54%
40%
49%
48%
49%
48%
b
de
gh
gh
n
n
ln
100%
-%
15%
16%
33%
35%
11%
7%
13%
24%
29%
26%
24%
20%
84%
9%
5%
3%
Female
1200
-
1200
150
219
424
407
203
93
114
235
294
328
231
346
1001
106
59
33
51%
-%
100%
46%
54%
53%
50%
62%
55%
43%
46%
47%
52%
46%
60%
51%
52%
51%
52%
a
c
c
ij
ij
m
klm
-%
100%
12%
18%
35%
34%
17%
8%
10%
20%
25%
27%
19%
29%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 6
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Male
1135
979
156
710
420
529
606
49%
48%
50%
53%
43%
49%
49%
d
86%
14%
63%
37%
47%
53%
Female
1200
1046
154
639
553
556
644
51%
52%
50%
47%
57%
51%
51%
c
87%
13%
53%
46%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
16 - 17
62
32
30
62
-
-
-
2
*
1
2
13
19
14
17
56
2
3
2
3%
3%
3%
19%
-%
-%
-%
*%
*%
*%
*%
2%
3%
3%
3%
3%
1%
2%
3%
def
51%
49%
100%
-%
-%
-%
3%
1%
1%
3%
21%
31%
22%
26%
89%
4%
4%
3%
18 - 24
261
142
119
261
-
-
-
37
10
16
38
43
101
57
61
213
27
13
9
11%
13%
10%
81%
-%
-%
-%
11%
6%
6%
7%
7%
16%
11%
11%
11%
13%
11%
13%
b
def
hij
kmn
k
k
54%
46%
100%
-%
-%
-%
14%
4%
6%
14%
16%
39%
22%
23%
81%
10%
5%
3%
25 - 34
403
184
219
-
403
-
-
47
34
52
104
100
102
107
94
342
31
19
11
17%
16%
18%
-%
100%
-%
-%
14%
20%
19%
21%
16%
16%
21%
16%
18%
15%
16%
17%
cef
g
kln
46%
54%
-%
100%
-%
-%
12%
8%
13%
26%
25%
25%
27%
23%
85%
8%
5%
3%
35 - 44
437
210
227
-
-
437
-
33
32
64
144
150
116
82
89
365
38
20
14
19%
18%
19%
-%
-%
55%
-%
10%
19%
24%
28%
24%
19%
16%
15%
19%
19%
17%
21%
cdf
g
g
gh
lmn
48%
52%
-%
-%
100%
-%
8%
7%
15%
33%
34%
27%
19%
20%
84%
9%
5%
3%
45 - 54
362
165
197
-
-
362
-
46
17
44
107
103
90
81
88
303
32
18
9
16%
15%
16%
-%
-%
45%
-%
14%
10%
17%
21%
17%
14%
16%
15%
16%
16%
16%
14%
cdf
gh
46%
54%
-%
-%
100%
-%
13%
5%
12%
30%
28%
25%
23%
24%
84%
9%
5%
3%
55 - 64
336
163
173
-
-
-
336
49
16
42
76
94
84
75
84
281
30
18
7
14%
14%
14%
-%
-%
-%
42%
15%
9%
16%
15%
15%
13%
15%
14%
14%
15%
16%
12%
cde
h
49%
51%
-%
-%
-%
100%
15%
5%
13%
23%
28%
25%
22%
25%
83%
9%
5%
2%
65 - 74
249
124
125
-
-
-
249
48
27
33
27
70
65
46
69
207
22
14
7
11%
11%
10%
-%
-%
-%
31%
15%
16%
12%
5%
11%
10%
9%
12%
11%
11%
12%
10%
cde
j
j
j
50%
50%
-%
-%
-%
100%
19%
11%
13%
11%
28%
26%
18%
28%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
75+
224
114
109
-
-
-
224
64
33
15
10
48
51
46
78
186
21
11
6
10%
10%
9%
-%
-%
-%
28%
20%
19%
5%
2%
8%
8%
9%
13%
10%
10%
9%
10%
cde
ij
ij
j
klm
51%
49%
-%
-%
-%
100%
29%
15%
7%
5%
22%
23%
21%
35%
83%
9%
5%
3%
AGE SUMMARY
16-24
324
174
150
324
-
-
-
39
10
17
39
56
120
70
78
269
29
16
10
14%
15%
12%
100%
-%
-%
-%
12%
6%
6%
8%
9%
19%
14%
13%
14%
14%
14%
16%
b
def
hij
kmn
k
k
54%
46%
100%
-%
-%
-%
12%
3%
5%
12%
17%
37%
22%
24%
83%
9%
5%
3%
25-34
403
184
219
-
403
-
-
47
34
52
104
100
102
107
94
342
31
19
11
17%
16%
18%
-%
100%
-%
-%
14%
20%
19%
21%
16%
16%
21%
16%
18%
15%
16%
17%
cef
g
kln
46%
54%
-%
100%
-%
-%
12%
8%
13%
26%
25%
25%
27%
23%
85%
8%
5%
3%
35-54
799
375
424
-
-
799
-
79
49
108
251
253
206
163
177
668
71
38
23
34%
33%
35%
-%
-%
100%
-%
24%
29%
41%
49%
41%
33%
32%
31%
34%
35%
33%
35%
cdf
gh
ghi
lmn
47%
53%
-%
-%
100%
-%
10%
6%
14%
31%
32%
26%
20%
22%
84%
9%
5%
3%
55-64
336
163
173
-
-
-
336
49
16
42
76
94
84
75
84
281
30
18
7
14%
14%
14%
-%
-%
-%
42%
15%
9%
16%
15%
15%
13%
15%
14%
14%
15%
16%
12%
cde
h
49%
51%
-%
-%
-%
100%
15%
5%
13%
23%
28%
25%
22%
25%
83%
9%
5%
2%
65+
473
239
234
-
-
-
473
112
59
47
38
119
116
91
147
393
43
24
13
20%
21%
20%
-%
-%
-%
58%
34%
35%
18%
7%
19%
19%
18%
25%
20%
21%
21%
20%
cde
ij
ij
j
klm
50%
50%
-%
-%
-%
100%
24%
13%
10%
8%
25%
25%
19%
31%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
16 - 17
62
57
6
10
52
19
43
3%
3%
2%
1%
5%
2%
3%
c
e
91%
9%
16%
84%
31%
69%
18 - 24
261
231
31
159
103
100
161
11%
11%
10%
12%
11%
9%
13%
e
88%
12%
61%
39%
38%
62%
25 - 34
403
356
47
311
91
160
243
17%
18%
15%
23%
9%
15%
19%
d
e
88%
12%
77%
22%
40%
60%
35 - 44
437
399
38
362
73
190
246
19%
20%
12%
27%
7%
18%
20%
b
d
91%
9%
83%
17%
44%
56%
45 - 54
362
312
50
294
66
177
185
16%
15%
16%
22%
7%
16%
15%
d
86%
14%
81%
18%
49%
51%
55 - 64
336
276
60
177
154
172
164
14%
14%
19%
13%
16%
16%
13%
a
82%
18%
53%
46%
51%
49%
65 - 74
249
207
42
32
217
146
103
11%
10%
14%
2%
22%
13%
8%
a
c
f
83%
17%
13%
87%
59%
41%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 7
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
75+
224
187
37
5
217
120
104
10%
9%
12%
*%
22%
11%
8%
c
f
83%
17%
2%
97%
54%
46%
AGE SUMMARY
16-24
324
288
36
169
155
119
205
14%
14%
12%
13%
16%
11%
16%
c
e
89%
11%
52%
48%
37%
63%
25-34
403
356
47
311
91
160
243
17%
18%
15%
23%
9%
15%
19%
d
e
88%
12%
77%
22%
40%
60%
35-54
799
711
88
656
139
368
431
34%
35%
28%
49%
14%
34%
34%
b
d
89%
11%
82%
17%
46%
54%
55-64
336
276
60
177
154
172
164
14%
14%
19%
13%
16%
16%
13%
a
82%
18%
53%
46%
51%
49%
65+
473
394
79
37
435
266
207
20%
19%
26%
3%
45%
25%
17%
a
c
f
83%
17%
8%
92%
56%
44%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
A
52
23
29
2
9
14
27
-
1
4
25
52
-
-
-
45
2
5
*
2%
2%
2%
1%
2%
2%
3%
-%
1%
1%
5%
8%
-%
-%
-%
2%
1%
4%
*%
ce
g
ghi
lmn
pr
45%
55%
4%
18%
27%
51%
-%
2%
7%
48%
100%
-%
-%
-%
85%
5%
9%
1%
B
569
304
266
54
90
239
185
14
19
45
226
569
-
-
-
490
44
21
14
24%
27%
22%
17%
22%
30%
23%
4%
11%
17%
44%
92%
-%
-%
-%
25%
22%
18%
21%
b
cdf
c
g
g
ghi
lmn
q
53%
47%
10%
16%
42%
33%
2%
3%
8%
40%
100%
-%
-%
-%
86%
8%
4%
2%
C1
628
300
328
120
102
206
200
48
44
76
143
-
628
-
-
526
57
29
16
27%
26%
27%
37%
25%
26%
25%
15%
26%
28%
28%
-%
100%
-%
-%
27%
28%
25%
24%
def
g
g
g
kmn
48%
52%
19%
16%
33%
32%
8%
7%
12%
23%
-%
100%
-%
-%
84%
9%
5%
3%
C2
507
276
231
70
107
163
166
46
43
91
86
-
-
507
-
418
46
27
16
22%
24%
19%
22%
27%
20%
21%
14%
26%
34%
17%
-%
-%
100%
-%
21%
23%
24%
24%
b
ef
gj
gj
kln
54%
46%
14%
21%
32%
33%
9%
9%
18%
17%
-%
-%
100%
-%
82%
9%
5%
3%
D
332
144
187
46
57
121
108
89
36
45
25
-
-
-
332
276
26
21
9
14%
13%
16%
14%
14%
15%
13%
27%
21%
17%
5%
-%
-%
-%
57%
14%
13%
18%
13%
a
ij
j
j
klm
44%
56%
14%
17%
37%
32%
27%
11%
13%
8%
-%
-%
-%
100%
83%
8%
6%
3%
E
247
88
159
32
37
55
123
130
26
6
4
-
-
-
247
196
28
12
11
11%
8%
13%
10%
9%
7%
15%
40%
15%
2%
1%
-%
-%
-%
43%
10%
14%
10%
16%
a
cde
hij
ij
klm
o
36%
64%
13%
15%
22%
50%
53%
10%
3%
2%
-%
-%
-%
100%
79%
11%
5%
4%
Refused
1
1
-
-
-
-
1
-
-
-
-
-
-
-
-
1
-
-
-
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
SOCIAL GROUP
AB
621
327
294
56
100
253
212
14
20
48
251
621
-
-
-
535
47
26
14
27%
29%
25%
17%
25%
32%
26%
4%
12%
18%
49%
100%
-%
-%
-%
27%
23%
22%
22%
b
c
cdf
c
g
g
ghi
lmn
53%
47%
9%
16%
41%
34%
2%
3%
8%
40%
100%
-%
-%
-%
86%
8%
4%
2%
C1C2
1135
575
559
190
210
369
366
93
87
167
229
-
628
507
-
944
103
57
31
49%
51%
47%
59%
52%
46%
45%
29%
52%
63%
45%
-%
100%
100%
-%
48%
50%
49%
49%
b
ef
f
g
ghj
g
kn
kn
51%
49%
17%
18%
33%
32%
8%
8%
15%
20%
-%
55%
45%
-%
83%
9%
5%
3%
DE
578
232
346
78
94
177
230
219
61
51
29
-
-
-
578
472
54
33
19
25%
20%
29%
24%
23%
22%
28%
67%
37%
19%
6%
-%
-%
-%
100%
24%
27%
28%
30%
a
e
hij
ij
j
klm
40%
60%
13%
16%
31%
40%
38%
11%
9%
5%
-%
-%
-%
100%
82%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
A
52
42
10
26
26
30
22
2%
2%
3%
2%
3%
3%
2%
81%
19%
50%
50%
57%
43%
B
569
488
81
369
198
329
240
24%
24%
26%
27%
20%
30%
19%
d
f
86%
14%
65%
35%
58%
42%
C1
628
542
86
398
227
297
331
27%
27%
28%
29%
23%
27%
26%
d
86%
14%
63%
36%
47%
53%
C2
507
430
77
335
169
241
266
22%
21%
25%
25%
17%
22%
21%
d
85%
15%
66%
33%
48%
52%
D
332
303
28
212
120
109
223
14%
15%
9%
16%
12%
10%
18%
b
d
e
91%
9%
64%
36%
33%
67%
E
247
219
28
10
233
80
167
11%
11%
9%
1%
24%
7%
13%
c
e
89%
11%
4%
95%
32%
68%
Refused
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
100%
-%
-%
100%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 8
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
SOCIAL GROUP
AB
621
530
91
395
224
359
263
27%
26%
29%
29%
23%
33%
21%
d
f
85%
15%
64%
36%
58%
42%
C1C2
1135
972
163
733
396
538
597
49%
48%
53%
54%
41%
50%
48%
d
86%
14%
65%
35%
47%
53%
DE
578
523
56
222
353
188
390
25%
26%
18%
16%
36%
17%
31%
b
c
e
90%
10%
38%
61%
33%
67%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Base for %
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Working full time (30hrs/wk+)
990
625
365
107
242
506
136
30
46
159
331
306
285
258
141
830
82
50
28
42%
55%
30%
33%
60%
63%
17%
9%
28%
60%
65%
49%
45%
51%
24%
43%
40%
44%
44%
b
f
cf
cf
g
gh
gh
n
n
n
63%
37%
11%
24%
51%
14%
3%
5%
16%
33%
31%
29%
26%
14%
84%
8%
5%
3%
Working part time (8-29 hrs/wk)
359
85
274
61
69
150
78
49
30
31
84
88
112
77
81
305
33
13
7
15%
7%
23%
19%
17%
19%
10%
15%
18%
12%
16%
14%
18%
15%
14%
16%
16%
12%
11%
a
f
f
f
24%
76%
17%
19%
42%
22%
14%
8%
9%
23%
25%
31%
21%
23%
85%
9%
4%
2%
Not working (i.e. under 8hrs/wk) -
retired
532
269
263
-
1
11
520
120
62
53
49
145
134
103
150
446
47
27
12
23%
24%
22%
-%
*%
1%
64%
37%
37%
20%
10%
23%
21%
20%
26%
23%
23%
23%
19%
c
cde
ij
ij
j
lm
51%
49%
-%
*%
2%
98%
23%
12%
10%
9%
27%
25%
19%
28%
84%
9%
5%
2%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not
registered but looking for work)
102
55
47
28
26
35
12
49
7
2
3
5
8
8
81
80
10
7
3
4%
5%
4%
9%
7%
4%
1%
15%
4%
1%
1%
1%
1%
2%
14%
4%
5%
7%
5%
ef
f
f
hij
ij
klm
54%
46%
28%
26%
34%
12%
48%
7%
2%
3%
5%
8%
8%
80%
79%
10%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Not working (i.e. under 8hrs/wk) -
student
125
67
58
108
11
2
4
23
4
1
12
35
54
17
19
108
9
4
4
5%
6%
5%
33%
3%
*%
*%
7%
2%
*%
2%
6%
9%
3%
3%
6%
4%
4%
7%
def
ef
hij
i
n
kmn
54%
46%
86%
9%
2%
3%
18%
3%
1%
9%
28%
43%
14%
15%
86%
7%
3%
4%
Not working (i.e. under 8hrs/wk) -
housewife/ disabled/ other
215
29
186
19
53
91
53
50
18
20
28
40
31
40
103
173
21
13
8
9%
3%
16%
6%
13%
11%
7%
15%
11%
7%
6%
6%
5%
8%
18%
9%
10%
11%
12%
a
cf
cf
ij
j
l
klm
13%
87%
9%
25%
42%
25%
23%
8%
9%
13%
19%
14%
19%
48%
81%
10%
6%
4%
Don't know
13
5
7
-
2
4
7
4
1
-
2
3
3
3
3
10
2
*
1
1%
*%
1%
-%
*%
*%
1%
1%
1%
-%
*%
*%
1%
1%
1%
*%
1%
*%
1%
43%
57%
-%
15%
31%
54%
35%
9%
-%
16%
22%
27%
25%
26%
77%
12%
4%
8%
WORKING STATUS SUMMARY
WORKING
1349
710
639
169
311
656
213
79
76
191
414
395
398
335
222
1135
115
64
35
58%
63%
53%
52%
77%
82%
26%
24%
45%
72%
82%
64%
63%
66%
38%
58%
57%
55%
55%
b
f
cf
cdf
g
gh
ghi
n
n
n
53%
47%
13%
23%
49%
16%
6%
6%
14%
31%
29%
29%
25%
16%
84%
9%
5%
3%
NOT WORKING
973
420
553
155
91
139
589
242
90
76
92
224
227
169
353
807
87
51
28
42%
37%
46%
48%
22%
17%
73%
74%
54%
28%
18%
36%
36%
33%
61%
41%
43%
44%
44%
a
de
e
cde
hij
ij
j
klm
43%
57%
16%
9%
14%
61%
25%
9%
8%
9%
23%
23%
17%
36%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Base for %
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Working full time (30hrs/wk+)
990
877
113
990
-
423
567
42%
43%
37%
73%
-%
39%
45%
b
d
e
89%
11%
100%
-%
43%
57%
Working part time (8-29 hrs/wk)
359
305
53
359
-
192
166
15%
15%
17%
27%
-%
18%
13%
d
f
85%
15%
100%
-%
54%
46%
Not working (i.e. under 8hrs/wk) - retired
532
437
95
-
532
305
227
23%
22%
31%
-%
55%
28%
18%
a
c
f
82%
18%
-%
100%
57%
43%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered but
looking for work)
102
90
12
-
102
22
80
4%
4%
4%
-%
10%
2%
6%
c
e
88%
12%
-%
100%
22%
78%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 9
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SG). WORKING STATUS (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Not working (i.e. under 8hrs/wk) - student
125
113
12
-
125
54
71
5%
6%
4%
-%
13%
5%
6%
c
90%
10%
-%
100%
43%
57%
Not working (i.e. under 8hrs/wk) - housewife/
disabled/ other
215
191
24
-
215
84
131
9%
9%
8%
-%
22%
8%
10%
c
e
89%
11%
-%
100%
39%
61%
Don't know
13
12
*
-
-
6
7
1%
1%
*%
-%
-%
1%
1%
98%
2%
-%
-%
45%
55%
WORKING STATUS SUMMARY
WORKING
1349
1183
166
1349
-
615
734
58%
58%
54%
100%
-%
57%
59%
d
88%
12%
100%
-%
46%
54%
NOT WORKING
973
830
143
-
973
464
509
42%
41%
46%
-%
100%
43%
41%
c
85%
15%
-%
100%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Base for %
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Being bought on mortgage
744
362
382
102
140
395
107
19
21
79
267
277
217
174
75
629
64
27
24
32%
32%
32%
31%
35%
49%
13%
6%
13%
30%
53%
45%
35%
34%
13%
32%
31%
24%
37%
f
f
cdf
g
gh
ghi
lmn
n
n
q
q
49%
51%
14%
19%
53%
14%
3%
3%
11%
36%
37%
29%
23%
10%
85%
9%
4%
3%
Owned outright by household
608
313
295
33
16
93
466
60
54
68
120
215
185
107
100
520
44
31
13
26%
28%
25%
10%
4%
12%
58%
18%
32%
25%
24%
35%
29%
21%
17%
27%
21%
27%
21%
d
d
cde
gj
g
mn
mn
51%
49%
5%
3%
15%
77%
10%
9%
11%
20%
35%
30%
18%
17%
86%
7%
5%
2%
Rented from Local Authority/
Housing Association/ Trust
508
226
282
77
91
156
184
177
60
52
23
27
88
122
271
386
69
37
16
22%
20%
24%
24%
23%
19%
23%
54%
36%
20%
5%
4%
14%
24%
47%
20%
34%
32%
25%
a
hij
ij
j
k
kl
klm
or
o
44%
56%
15%
18%
31%
36%
35%
12%
10%
5%
5%
17%
24%
53%
76%
14%
7%
3%
Rented from Private Landlord
406
197
210
78
149
142
38
67
29
63
93
88
117
78
123
354
26
18
8
17%
17%
17%
24%
37%
18%
5%
21%
17%
24%
18%
14%
19%
15%
21%
18%
13%
16%
13%
ef
cef
f
k
km
p
48%
52%
19%
37%
35%
9%
17%
7%
15%
23%
22%
29%
19%
30%
87%
6%
5%
2%
Other
33
17
16
4
7
10
11
2
2
5
2
7
6
15
4
31
-
1
1
1%
2%
1%
1%
2%
1%
1%
1%
1%
2%
*%
1%
1%
3%
1%
2%
-%
1%
2%
kln
p
p
52%
48%
14%
22%
30%
34%
5%
7%
14%
7%
22%
18%
47%
13%
94%
-%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
36
21
15
29
1
3
2
1
1
-
2
7
15
9
5
32
1
2
2
2%
2%
1%
9%
*%
*%
*%
*%
1%
-%
*%
1%
2%
2%
1%
2%
*%
1%
3%
def
n
p
57%
43%
81%
3%
9%
7%
2%
3%
-%
5%
19%
41%
26%
14%
89%
2%
4%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Base for %
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Being bought on mortgage
744
642
102
609
130
401
343
32%
32%
33%
45%
13%
37%
27%
d
f
86%
14%
82%
18%
54%
46%
Owned outright by household
608
497
111
208
400
378
230
26%
25%
36%
15%
41%
35%
18%
a
c
f
82%
18%
34%
66%
62%
38%
Rented from Local Authority/ Housing
Association/ Trust
508
446
62
212
293
162
346
22%
22%
20%
16%
30%
15%
28%
c
e
88%
12%
42%
58%
32%
68%
Rented from Private Landlord
406
385
21
284
123
117
289
17%
19%
7%
21%
13%
11%
23%
b
d
e
95%
5%
70%
30%
29%
71%
Other
33
24
8
21
10
15
18
1%
1%
3%
2%
1%
1%
1%
a
75%
25%
63%
29%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 10
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
36
32
4
16
18
12
23
2%
2%
1%
1%
2%
1%
2%
88%
12%
43%
51%
35%
65%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
1
394
181
213
6
19
90
279
143
46
42
29
81
91
67
155
314
43
23
14
17%
16%
18%
2%
5%
11%
34%
44%
28%
16%
6%
13%
14%
13%
27%
16%
21%
20%
22%
c
cd
cde
hij
ij
j
klm
o
o
46%
54%
2%
5%
23%
71%
36%
12%
11%
7%
21%
23%
17%
39%
80%
11%
6%
4%
2
815
410
405
74
121
197
423
94
59
100
193
241
230
171
173
680
75
41
19
35%
36%
34%
23%
30%
25%
52%
29%
35%
38%
38%
39%
37%
34%
30%
35%
37%
36%
29%
c
cde
g
g
n
n
50%
50%
9%
15%
24%
52%
12%
7%
12%
24%
30%
28%
21%
21%
83%
9%
5%
2%
3
445
212
232
83
109
185
68
44
26
55
109
106
113
114
111
375
34
26
9
19%
19%
19%
26%
27%
23%
8%
13%
15%
21%
21%
17%
18%
23%
19%
19%
17%
23%
15%
f
f
f
g
g
k
r
48%
52%
19%
24%
42%
15%
10%
6%
12%
25%
24%
25%
26%
25%
84%
8%
6%
2%
4
443
217
226
91
97
230
25
27
21
36
135
137
134
93
79
380
34
15
14
19%
19%
19%
28%
24%
29%
3%
8%
13%
13%
27%
22%
21%
18%
14%
19%
17%
13%
22%
f
f
f
g
ghi
n
n
n
q
q
49%
51%
21%
22%
52%
6%
6%
5%
8%
31%
31%
30%
21%
18%
86%
8%
3%
3%
5+
238
115
123
69
58
97
14
18
15
33
42
56
61
61
60
203
17
9
8
10%
10%
10%
21%
14%
12%
2%
6%
9%
12%
8%
9%
10%
12%
10%
10%
8%
8%
13%
def
f
f
g
48%
52%
29%
24%
41%
6%
8%
6%
14%
18%
23%
26%
26%
25%
85%
7%
4%
4%
Mean number of people
2.7
2.8
2.7
3.6
3.2
3.1
1.9
2.0
2.4
2.7
3.0
2.8
2.8
2.9
2.6
2.8
2.6
2.6
2.8
def
f
f
g
gh
ghi
n
n
n
pq
Standard deviation
1.34
1.33
1.34
1.40
1.21
1.30
.85
1.23
1.37
1.31
1.15
1.24
1.29
1.31
1.48
1.34
1.32
1.26
1.41
Standard error
.02
.04
.04
.07
.06
.04
.02
.06
.09
.07
.05
.05
.04
.05
.05
.03
.08
.08
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 11
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
1
394
337
57
127
263
182
212
17%
17%
19%
9%
27%
17%
17%
c
85%
15%
32%
67%
46%
54%
2
815
700
115
429
382
419
397
35%
35%
37%
32%
39%
39%
32%
c
f
86%
14%
53%
47%
51%
49%
3
445
390
55
327
116
206
239
19%
19%
18%
24%
12%
19%
19%
d
88%
12%
74%
26%
46%
54%
4
443
387
56
322
117
201
242
19%
19%
18%
24%
12%
19%
19%
d
87%
13%
73%
26%
45%
55%
5+
238
212
26
143
95
78
161
10%
10%
9%
11%
10%
7%
13%
e
89%
11%
60%
40%
33%
67%
Mean number of people
2.7
2.8
2.6
3.0
2.4
2.6
2.8
d
e
Standard deviation
1.34
1.34
1.31
1.26
1.38
1.22
1.42
Standard error
.02
.03
.06
.03
.04
.03
.04
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Small (1-2 people)
1209
591
618
80
140
287
702
237
105
143
221
322
320
238
328
994
118
65
32
52%
52%
52%
25%
35%
36%
87%
73%
63%
53%
44%
52%
51%
47%
57%
51%
58%
56%
50%
c
c
cde
hij
ij
j
lm
o
49%
51%
7%
12%
24%
58%
20%
9%
12%
18%
27%
27%
20%
27%
82%
10%
5%
3%
Medium (3-4 people)
888
430
458
175
205
415
93
71
47
91
244
244
247
207
190
755
68
41
24
38%
38%
38%
54%
51%
52%
11%
22%
28%
34%
48%
39%
39%
41%
33%
39%
33%
36%
37%
f
f
f
g
ghi
n
n
n
48%
52%
20%
23%
47%
10%
8%
5%
10%
28%
27%
28%
23%
21%
85%
8%
5%
3%
Large (5+ people)
238
115
123
69
58
97
14
18
15
33
42
56
61
61
60
203
17
9
8
10%
10%
10%
21%
14%
12%
2%
6%
9%
12%
8%
9%
10%
12%
10%
10%
8%
8%
13%
def
f
f
g
48%
52%
29%
24%
41%
6%
8%
6%
14%
18%
23%
26%
26%
25%
85%
7%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 12
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SI (SK). Household size
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Small (1-2 people)
1209
1037
172
556
645
600
609
52%
51%
56%
41%
66%
55%
49%
c
f
86%
14%
46%
53%
50%
50%
Medium (3-4 people)
888
777
111
649
233
407
480
38%
38%
36%
48%
24%
38%
38%
d
87%
13%
73%
26%
46%
54%
Large (5+ people)
238
212
26
143
95
78
161
10%
10%
9%
11%
10%
7%
13%
e
89%
11%
60%
40%
33%
67%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
1487
769
718
170
171
374
773
235
107
173
294
398
409
308
372
1231
142
74
39
64%
68%
60%
53%
42%
47%
96%
72%
64%
65%
58%
64%
65%
61%
64%
63%
70%
64%
61%
b
d
cde
hj
or
52%
48%
11%
11%
25%
52%
16%
7%
12%
20%
27%
27%
21%
25%
83%
10%
5%
3%
1
373
167
206
93
98
158
23
50
24
31
79
88
96
100
88
321
21
21
10
16%
15%
17%
29%
24%
20%
3%
15%
14%
12%
16%
14%
15%
20%
15%
16%
10%
18%
16%
ef
f
f
kln
p
p
45%
55%
25%
26%
42%
6%
13%
6%
8%
21%
24%
26%
27%
24%
86%
6%
6%
3%
2
334
140
194
42
88
194
10
29
23
36
108
105
93
59
77
279
29
16
11
14%
12%
16%
13%
22%
24%
1%
9%
13%
13%
21%
17%
15%
12%
13%
14%
14%
13%
16%
a
f
cf
cf
ghi
m
42%
58%
13%
26%
58%
3%
9%
7%
11%
32%
31%
28%
18%
23%
84%
9%
5%
3%
3
114
48
66
14
40
58
2
11
10
21
24
27
25
34
28
99
9
3
4
5%
4%
5%
4%
10%
7%
*%
3%
6%
8%
5%
4%
4%
7%
5%
5%
4%
3%
6%
f
cf
f
g
l
42%
58%
12%
35%
51%
2%
10%
9%
19%
21%
24%
22%
30%
24%
86%
8%
3%
3%
4
22
9
13
3
6
12
1
1
3
5
3
3
4
5
10
18
2
2
*
1%
1%
1%
1%
2%
2%
*%
*%
2%
2%
1%
*%
1%
1%
2%
1%
1%
2%
*%
f
f
f
g
k
42%
58%
13%
27%
55%
5%
5%
12%
22%
13%
13%
20%
23%
45%
83%
8%
8%
1%
5+
4
1
3
2
1
2
-
-
2
-
-
-
1
-
3
3
1
-
*
*%
*%
*%
*%
*%
*%
-%
-%
1%
-%
-%
-%
*%
-%
1%
*%
*%
-%
*%
f
gj
21%
79%
37%
24%
39%
-%
-%
42%
-%
-%
-%
17%
-%
83%
77%
18%
-%
5%
Mean number of children
.6
.6
.7
.7
1.0
1.0
.1
.4
.7
.7
.7
.6
.6
.7
.7
.6
.6
.6
.7
a
f
cf
cf
g
g
g
Standard deviation
.98
.93
1.02
.96
1.10
1.09
.35
.82
1.13
1.09
.99
.94
.94
.99
1.06
.98
1.01
.93
1.00
Standard error
.02
.03
.03
.05
.06
.04
.01
.04
.07
.06
.04
.04
.03
.04
.04
.02
.06
.06
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 13
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None
1487
1285
203
757
722
718
769
64%
63%
65%
56%
74%
66%
62%
c
f
86%
14%
51%
49%
48%
52%
1
373
330
43
270
102
161
212
16%
16%
14%
20%
10%
15%
17%
d
89%
11%
72%
27%
43%
57%
2
334
287
47
238
93
160
174
14%
14%
15%
18%
10%
15%
14%
d
86%
14%
71%
28%
48%
52%
3
114
100
14
71
43
40
74
5%
5%
5%
5%
4%
4%
6%
e
88%
12%
63%
37%
35%
65%
4
22
20
3
12
10
4
18
1%
1%
1%
1%
1%
*%
1%
e
88%
12%
54%
46%
20%
80%
5+
4
4
-
1
3
1
3
*%
*%
-%
*%
*%
*%
*%
100%
-%
21%
79%
20%
80%
Mean number of children
.6
.6
.6
.8
.5
.6
.7
d
e
Standard deviation
.98
.99
.96
.99
.95
.91
1.04
Standard error
.02
.02
.04
.03
.02
.02
.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SL). And are you the parent or guardian of any of the children in the household? (SINGLE CODE)
Base : Those with children aged under 18 in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
939
396
543
178
235
486
40
115
77
109
207
201
271
214
253
686
72
86
95
Effective Weighted Sample
779
335
444
145
198
402
35
96
60
89
183
175
227
179
207
617
70
79
89
Total
848
366
482
154
233
425
36
91
61
93
214
224
219
198
206
720
61
41
25
43%
57%
18%
27%
50%
**
11%
**
11%
25%
26%
26%
23%
24%
85%
**
**
**
Yes
688
278
410
45
220
404
**
82
**
86
197
191
168
154
175
585
**
**
**
81%
76%
85%
29%
95%
95%
**
90%
**
92%
92%
85%
77%
78%
85%
81%
**
**
**
a
c
c
l
l
40%
60%
7%
32%
59%
**
12%
**
12%
29%
28%
24%
22%
25%
85%
**
**
**
No
148
81
67
108
12
14
**
9
**
5
14
31
44
42
31
126
**
**
**
17%
22%
14%
70%
5%
3%
**
10%
**
5%
6%
14%
20%
21%
15%
18%
**
**
**
b
de
55%
45%
73%
8%
10%
**
6%
**
3%
9%
21%
30%
29%
21%
85%
**
**
**
Refused
12
7
5
1
*
7
**
-
**
2
3
2
7
2
1
10
**
**
**
1%
2%
1%
*%
*%
2%
**
-%
**
3%
1%
1%
3%
1%
*%
1%
**
**
**
n
57%
43%
5%
3%
59%
**
-%
**
21%
24%
15%
62%
17%
6%
83%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 14
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SK (SL). And are you the parent or guardian of any of the children in the household? (SINGLE CODE)
Base : Those with children aged under 18 in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
939
787
152
600
333
413
526
Effective Weighted Sample
779
662
123
506
279
346
434
Total
848
741
107
592
251
367
481
87%
13%
70%
30%
43%
57%
Yes
688
602
86
515
168
312
377
81%
81%
81%
87%
67%
85%
78%
d
f
87%
13%
75%
24%
45%
55%
No
148
128
20
67
80
50
97
17%
17%
18%
11%
32%
14%
20%
c
e
87%
13%
45%
55%
34%
66%
Refused
12
11
1
9
2
5
7
1%
1%
1%
2%
1%
1%
1%
93%
7%
81%
19%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Can use to make and receive calls
1941
938
1003
242
281
669
749
212
133
220
464
570
540
413
417
1634
169
86
52
83%
83%
84%
75%
70%
84%
93%
65%
79%
83%
91%
92%
86%
82%
72%
84%
83%
75%
80%
cd
cde
g
g
ghi
lmn
mn
n
q
q
48%
52%
12%
14%
34%
39%
11%
7%
11%
24%
29%
28%
21%
21%
84%
9%
4%
3%
Can receive but not make calls/
incoming only
27
13
14
3
12
10
2
5
3
1
1
7
7
6
7
25
1
1
*
1%
1%
1%
1%
3%
1%
*%
1%
2%
*%
*%
1%
1%
1%
1%
1%
*%
1%
1%
f
f
j
j
47%
53%
12%
43%
36%
9%
17%
10%
5%
3%
25%
28%
21%
26%
92%
3%
3%
1%
Line not working properly/ needs to
be repaired
13
3
10
-
4
8
1
2
2
2
5
2
6
1
4
13
-
1
-
1%
*%
1%
-%
1%
1%
*%
1%
1%
1%
1%
*%
1%
*%
1%
1%
-%
1%
-%
f
f
24%
76%
-%
33%
56%
11%
18%
16%
17%
34%
18%
43%
11%
28%
94%
-%
6%
-%
No, do not have landline phone
352
180
172
78
105
112
56
107
31
43
39
41
74
86
150
279
33
27
12
15%
16%
14%
24%
26%
14%
7%
33%
18%
16%
8%
7%
12%
17%
26%
14%
16%
24%
19%
ef
ef
f
hij
j
j
k
kl
klm
op
o
51%
49%
22%
30%
32%
16%
30%
9%
12%
11%
12%
21%
24%
43%
79%
9%
8%
4%
Don't know
2
2
-
1
1
-
-
-
-
-
-
1
-
1
-
2
-
-
-
*%
*%
-%
*%
*%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
*%
-%
-%
-%
100%
-%
38%
62%
-%
-%
-%
-%
-%
-%
62%
-%
38%
-%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
103
45
58
1
-
3
99
42
8
4
3
12
19
25
47
81
15
3
5
4%
4%
5%
*%
-%
*%
12%
13%
5%
1%
1%
2%
3%
5%
8%
4%
7%
3%
8%
cde
hij
ij
k
klm
oq
oq
44%
56%
1%
-%
3%
96%
41%
8%
4%
3%
12%
18%
24%
46%
78%
14%
3%
5%
FIXED & MOBILE
1878
908
970
244
297
683
654
177
129
220
467
566
535
395
381
1591
156
85
47
80%
80%
81%
75%
74%
86%
81%
54%
77%
83%
92%
91%
85%
78%
66%
81%
77%
74%
73%
cdf
cd
g
g
ghi
lmn
mn
n
qr
48%
52%
13%
16%
36%
35%
9%
7%
12%
25%
30%
28%
21%
20%
85%
8%
5%
3%
MOBILE ONLY
341
173
169
78
106
110
48
97
31
43
39
42
72
85
142
273
29
27
12
15%
15%
14%
24%
26%
14%
6%
30%
18%
16%
8%
7%
11%
17%
25%
14%
14%
23%
19%
ef
ef
f
hij
j
j
k
kl
klm
op
51%
49%
23%
31%
32%
14%
28%
9%
13%
11%
12%
21%
25%
42%
80%
9%
8%
4%
ALL FIXED
1982
954
1028
245
297
687
753
219
137
224
470
579
554
420
428
1671
170
88
52
85%
84%
86%
76%
74%
86%
93%
67%
82%
84%
92%
93%
88%
83%
74%
86%
84%
76%
81%
cd
cde
g
g
ghi
lmn
mn
n
qr
q
48%
52%
12%
15%
35%
38%
11%
7%
11%
24%
29%
28%
21%
22%
84%
9%
4%
3%
ALL MOBILE
2220
1081
1139
322
402
793
702
273
160
263
505
609
607
480
523
1864
185
112
59
95%
95%
95%
99%
100%
99%
87%
84%
95%
99%
99%
98%
97%
95%
90%
95%
91%
97%
92%
f
f
f
g
gh
gh
mn
n
n
pr
pr
49%
51%
15%
18%
36%
32%
12%
7%
12%
23%
27%
27%
22%
24%
84%
8%
5%
3%
NEITHER
12
9
3
1
1
2
8
10
-
-
-
-
2
1
9
7
4
*
*
1%
1%
*%
*%
*%
*%
1%
3%
-%
-%
-%
-%
*%
*%
1%
*%
2%
*%
1%
hij
klm
o
73%
27%
6%
7%
19%
67%
85%
-%
-%
-%
-%
18%
11%
72%
61%
33%
3%
3%
MOBILE ONLY NO FIXED
BROADBAND
221
108
112
42
64
74
41
69
22
28
15
13
43
55
109
166
26
20
9
9%
10%
9%
13%
16%
9%
5%
21%
13%
11%
3%
2%
7%
11%
19%
9%
13%
17%
14%
f
ef
f
hij
j
j
k
kl
klm
o
o
o
49%
51%
19%
29%
33%
19%
31%
10%
13%
7%
6%
20%
25%
49%
75%
12%
9%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Can use to make and receive calls
1941
1659
282
1120
810
959
982
83%
82%
91%
83%
83%
88%
79%
a
f
85%
15%
58%
42%
49%
51%
Can receive but not make calls/ incoming
only
27
26
2
12
15
9
18
1%
1%
1%
1%
2%
1%
1%
94%
6%
44%
56%
32%
68%
Line not working properly/ needs to be
repaired
13
12
1
12
2
5
8
1%
1%
*%
1%
*%
*%
1%
d
91%
9%
86%
14%
39%
61%
No, do not have landline phone
352
327
25
204
146
111
240
15%
16%
8%
15%
15%
10%
19%
b
e
93%
7%
58%
41%
32%
68%
Don't know
2
2
-
1
1
1
1
*%
*%
-%
*%
*%
*%
*%
100%
-%
62%
38%
62%
38%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 15
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
103
90
13
5
97
49
54
4%
4%
4%
*%
10%
5%
4%
c
87%
13%
5%
94%
47%
53%
FIXED & MOBILE
1878
1606
272
1139
730
924
955
80%
79%
88%
84%
75%
85%
76%
a
d
f
86%
14%
61%
39%
49%
51%
MOBILE ONLY
341
318
24
205
135
109
232
15%
16%
8%
15%
14%
10%
19%
b
e
93%
7%
60%
40%
32%
68%
ALL FIXED
1982
xx-xxxx-xxxx
285
1144
827
973
1009
85%
84%
92%
85%
85%
90%
81%
a
f
86%
14%
58%
42%
49%
51%
ALL MOBILE
2220
1924
296
1344
865
1033
1187
95%
95%
96%
100%
89%
95%
95%
d
87%
13%
61%
39%
47%
53%
NEITHER
12
11
1
-
11
3
9
1%
1%
*%
-%
1%
*%
1%
c
93%
7%
-%
94%
26%
74%
MOBILE ONLY NO FIXED BROADBAND
221
202
18
124
96
75
146
9%
10%
6%
9%
10%
7%
12%
b
e
92%
8%
56%
43%
34%
66%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2403
1154
1249
261
278
779
1085
318
197
280
465
581
745
500
576
1778
218
201
206
Effective Weighted Sample
1965
949
1016
218
239
648
905
260
160
232
406
494
615
414
465
1549
210
183
191
Total
1982
954
1028
245
297
687
753
219
137
224
470
579
554
420
428
1671
170
88
52
48%
52%
12%
15%
35%
38%
11%
7%
11%
24%
29%
28%
21%
22%
84%
9%
4%
3%
Yes to make calls
1768
840
928
200
231
606
731
197
126
195
423
528
497
365
378
1490
152
81
45
89%
88%
90%
82%
78%
88%
97%
90%
92%
87%
90%
91%
90%
87%
88%
89%
89%
92%
87%
cd
cde
m
48%
52%
11%
13%
34%
41%
11%
7%
11%
24%
30%
28%
21%
21%
84%
9%
5%
3%
Yes to receive calls
1771
847
924
202
237
607
725
195
133
194
425
529
497
366
379
1503
143
81
45
89%
89%
90%
82%
80%
88%
96%
89%
97%
87%
91%
91%
90%
87%
88%
90%
84%
92%
86%
cd
cde
gij
m
p
p
48%
52%
11%
13%
34%
41%
11%
8%
11%
24%
30%
28%
21%
21%
85%
8%
5%
3%
Yes for internet access
1340
659
680
174
235
530
400
96
85
166
381
453
383
276
228
1144
92
70
33
68%
69%
66%
71%
79%
77%
53%
44%
62%
74%
81%
78%
69%
66%
53%
68%
54%
79%
64%
f
cf
f
g
gh
ghi
lmn
n
n
p
opr
p
49%
51%
13%
18%
40%
30%
7%
6%
12%
28%
34%
29%
21%
17%
85%
7%
5%
2%
TOTAL PERSONALLY USE
1933
928
1006
226
287
675
745
214
135
220
466
570
541
404
417
1631
165
87
51
98%
97%
98%
92%
97%
98%
99%
98%
98%
99%
99%
98%
98%
96%
97%
98%
97%
99%
98%
c
c
cd
m
48%
52%
12%
15%
35%
39%
11%
7%
11%
24%
29%
28%
21%
22%
84%
9%
5%
3%
No do not use landline at home
48
26
22
19
10
11
8
5
2
3
3
9
12
16
11
41
6
1
1
2%
3%
2%
8%
3%
2%
1%
2%
2%
1%
1%
2%
2%
4%
3%
2%
3%
1%
2%
def
f
k
53%
47%
39%
21%
23%
16%
11%
5%
7%
7%
18%
26%
33%
23%
84%
12%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 16
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2403
1970
433
1151
1238
1212
1191
Effective Weighted Sample
1965
1623
362
979
1051
1001
967
Total
1982
xx-xxxx-xxxx
285
1144
827
973
1009
86%
14%
58%
42%
49%
51%
Yes to make calls
1768
1502
266
988
771
894
875
89%
89%
93%
86%
93%
92%
87%
a
c
f
85%
15%
56%
44%
51%
49%
Yes to receive calls
1771
1506
265
994
768
901
870
89%
89%
93%
87%
93%
93%
86%
a
c
f
85%
15%
56%
43%
51%
49%
Yes for internet access
1340
1136
204
868
466
675
665
68%
67%
72%
76%
56%
69%
66%
d
85%
15%
65%
35%
50%
50%
TOTAL PERSONALLY USE
1933
1654
280
1111
813
962
972
98%
97%
98%
97%
98%
99%
96%
f
86%
14%
57%
42%
50%
50%
No do not use landline at home
48
43
5
33
14
11
37
2%
3%
2%
3%
2%
1%
4%
e
89%
11%
68%
29%
23%
77%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC10). Thinking of when you use your landline, which one of these uses is the most important to you? (SINGLE CODE)
Base : Those who use their landline for internet access and to make or receive calls
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1428
699
729
167
179
544
538
117
123
188
346
418
461
287
262
1076
104
141
107
Effective Weighted Sample
1186
591
595
142
153
454
456
95
99
156
302
358
386
244
213
949
101
128
99
Total
1217
597
620
152
191
481
393
83
84
145
345
422
350
246
199
1038
85
65
29
49%
51%
12%
16%
40%
32%
7%
7%
12%
28%
35%
29%
20%
16%
85%
7%
5%
2%
Make/ receive calls
164
64
99
9
15
36
104
16
17
15
34
48
42
42
32
136
11
12
4
13%
11%
16%
6%
8%
7%
26%
20%
20%
11%
10%
11%
12%
17%
16%
13%
13%
19%
15%
a
cde
ij
ij
39%
61%
6%
9%
22%
63%
10%
10%
9%
21%
29%
26%
25%
19%
83%
7%
8%
3%
Internet access
515
277
238
94
113
220
88
29
33
72
164
169
150
118
79
437
41
24
13
42%
46%
38%
62%
59%
46%
22%
34%
39%
50%
48%
40%
43%
48%
40%
42%
48%
38%
45%
b
ef
ef
f
g
g
54%
46%
18%
22%
43%
17%
6%
6%
14%
32%
33%
29%
23%
15%
85%
8%
5%
3%
Both are equally important
535
253
282
47
62
225
200
38
34
58
147
206
157
86
87
462
33
28
12
44%
42%
46%
31%
33%
47%
51%
46%
41%
40%
43%
49%
45%
35%
44%
45%
39%
43%
40%
cd
cd
m
m
47%
53%
9%
12%
42%
37%
7%
6%
11%
27%
38%
29%
16%
16%
86%
6%
5%
2%
Don't know
3
3
-
1
-
-
1
-
-
-
-
-
1
1
1
3
-
-
-
*%
*%
-%
1%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
1%
*%
-%
-%
-%
e
100%
-%
51%
-%
-%
49%
-%
-%
-%
-%
-%
22%
29%
49%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 17
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC10). Thinking of when you use your landline, which one of these uses is the most important to you? (SINGLE CODE)
Base : Those who use their landline for internet access and to make or receive calls
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1428
1140
288
787
634
755
673
Effective Weighted Sample
1186
957
242
672
545
629
558
Total
1217
1023
193
774
437
626
590
84%
16%
64%
36%
51%
49%
Make/ receive calls
164
129
35
69
94
92
71
13%
13%
18%
9%
21%
15%
12%
a
c
79%
21%
42%
57%
57%
43%
Internet access
515
435
80
378
134
277
238
42%
43%
41%
49%
31%
44%
40%
d
85%
15%
73%
26%
54%
46%
Both are equally important
535
456
79
326
208
257
278
44%
45%
41%
42%
48%
41%
47%
e
85%
15%
61%
39%
48%
52%
Don't know
3
3
-
1
1
-
3
*%
*%
-%
*%
*%
-%
*%
100%
-%
49%
51%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2362
1136
1226
258
262
762
1080
310
192
276
460
573
730
494
564
1743
217
197
205
Effective Weighted Sample
1929
933
996
215
225
634
901
253
156
229
401
487
603
408
454
1516
209
180
190
Total
1941
938
1003
242
281
669
749
212
133
220
464
570
540
413
417
1634
169
86
52
48%
52%
12%
14%
34%
39%
11%
7%
11%
24%
29%
28%
21%
21%
84%
9%
4%
3%
On a monthly or quarterly basis,
alongside call charges and other
costs
1743
836
907
178
261
603
701
198
123
206
423
508
485
362
388
1466
157
81
39
90%
89%
90%
73%
93%
90%
94%
93%
93%
93%
91%
89%
90%
88%
93%
90%
93%
94%
76%
c
c
ce
km
r
r
r
48%
52%
10%
15%
35%
40%
11%
7%
12%
24%
29%
28%
21%
22%
84%
9%
5%
2%
12 months in advance (a lump sum
of around £120-£160 for the year)
and then pay monthly or quarterly
for call charges and other costs
109
54
55
12
12
52
33
12
6
10
33
41
27
30
12
92
6
2
9
6%
6%
5%
5%
4%
8%
4%
6%
4%
5%
7%
7%
5%
7%
3%
6%
4%
2%
18%
f
n
n
opq
50%
50%
11%
11%
48%
30%
11%
5%
9%
30%
37%
24%
27%
11%
84%
6%
2%
8%
Don't know
89
48
41
52
7
15
15
2
4
4
9
21
29
21
17
76
6
3
3
5%
5%
4%
22%
2%
2%
2%
1%
3%
2%
2%
4%
5%
5%
4%
5%
4%
4%
7%
def
53%
47%
59%
8%
16%
17%
2%
5%
5%
10%
24%
33%
24%
19%
85%
7%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 18
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC30). SHOWCARD How do you pay the line rental for your landline phone service? Please answer about your line renatl only and not charges for calls and other costs. (SINGLE CODE)
Base : Those with a landline phone at home that can used to make and receive calls
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2362
1933
429
1127
1221
1198
1164
Effective Weighted Sample
1929
1589
359
959
1037
988
943
Total
1941
1659
282
1120
810
959
982
85%
15%
58%
42%
49%
51%
On a monthly or quarterly basis, alongside
call charges and other costs
1743
1493
249
1006
726
857
886
90%
90%
88%
90%
90%
89%
90%
86%
14%
58%
42%
49%
51%
12 months in advance (a lump sum of around
£120-£160 for the year) and then pay
monthly or quarterly for call charges and
other costs
109
87
22
67
42
65
44
6%
5%
8%
6%
5%
7%
5%
f
80%
20%
61%
38%
59%
41%
Don't know
89
79
10
47
42
37
52
5%
5%
4%
4%
5%
4%
5%
88%
12%
53%
47%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2403
1154
1249
261
278
779
1085
318
197
280
465
581
745
500
576
1778
218
201
206
Effective Weighted Sample
1965
949
1016
218
239
648
905
260
160
232
406
494
615
414
465
1549
210
183
191
Total
1982
954
1028
245
297
687
753
219
137
224
470
579
554
420
428
1671
170
88
52
48%
52%
12%
15%
35%
38%
11%
7%
11%
24%
29%
28%
21%
22%
84%
9%
4%
3%
BT
833
419
414
98
91
255
388
98
49
75
192
258
232
180
162
699
67
36
31
42%
44%
40%
40%
31%
37%
52%
45%
36%
34%
41%
45%
42%
43%
38%
42%
40%
41%
60%
d
cde
i
n
opq
50%
50%
12%
11%
31%
47%
12%
6%
9%
23%
31%
28%
22%
19%
84%
8%
4%
4%
Sky
405
189
216
57
91
163
94
32
36
56
99
110
116
93
86
343
35
18
9
20%
20%
21%
23%
31%
24%
13%
15%
26%
25%
21%
19%
21%
22%
20%
21%
21%
20%
17%
f
ef
f
g
g
g
47%
53%
14%
22%
40%
23%
8%
9%
14%
24%
27%
29%
23%
21%
85%
9%
4%
2%
Virgin Media
332
159
174
42
49
137
104
37
17
47
91
95
97
67
73
276
40
11
6
17%
17%
17%
17%
17%
20%
14%
17%
12%
21%
19%
16%
18%
16%
17%
16%
24%
13%
11%
f
h
h
r
oqr
48%
52%
13%
15%
41%
31%
11%
5%
14%
27%
29%
29%
20%
22%
83%
12%
3%
2%
TalkTalk
197
90
107
19
26
69
84
26
19
27
39
52
52
40
53
165
14
14
4
10%
9%
10%
8%
9%
10%
11%
12%
14%
12%
8%
9%
9%
10%
12%
10%
8%
16%
8%
j
opr
46%
54%
9%
13%
35%
42%
13%
10%
14%
20%
26%
26%
21%
27%
84%
7%
7%
2%
Plusnet
44
23
20
-
8
17
18
3
5
5
13
18
10
8
8
38
2
2
1
2%
2%
2%
-%
3%
2%
2%
1%
3%
2%
3%
3%
2%
2%
2%
2%
1%
3%
1%
c
c
c
54%
46%
-%
19%
39%
42%
7%
11%
12%
30%
42%
22%
19%
17%
87%
6%
5%
2%
EE/ Everything Everywhere
43
13
30
4
13
16
10
9
2
6
8
8
12
11
12
38
2
1
1
2%
1%
3%
2%
4%
2%
1%
4%
1%
3%
2%
1%
2%
3%
3%
2%
1%
1%
1%
a
f
30%
70%
9%
30%
38%
23%
20%
4%
13%
19%
18%
28%
26%
29%
90%
6%
3%
1%
Post Office
19
7
12
-
1
5
13
4
2
1
1
3
4
2
10
17
1
*
*
1%
1%
1%
-%
*%
1%
2%
2%
2%
*%
*%
*%
1%
1%
2%
1%
1%
*%
*%
c
j
klm
38%
62%
-%
4%
26%
70%
21%
11%
5%
6%
15%
19%
11%
55%
91%
7%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2403
1154
1249
261
278
779
1085
318
197
280
465
581
745
500
576
1778
218
201
206
Effective Weighted Sample
1965
949
1016
218
239
648
905
260
160
232
406
494
615
414
465
1549
210
183
191
Total
1982
954
1028
245
297
687
753
219
137
224
470
579
554
420
428
1671
170
88
52
48%
52%
12%
15%
35%
38%
11%
7%
11%
24%
29%
28%
21%
22%
84%
9%
4%
3%
KComm
10
4
6
4
1
2
3
*
-
1
3
3
1
1
4
10
-
-
-
1%
*%
1%
2%
*%
*%
*%
*%
-%
*%
1%
1%
*%
*%
1%
1%
-%
-%
-%
ef
42%
58%
41%
9%
18%
33%
5%
-%
9%
27%
32%
14%
14%
40%
100%
-%
-%
-%
Other
70
36
34
4
15
20
31
9
7
6
20
22
21
11
17
63
4
3
*
4%
4%
3%
2%
5%
3%
4%
4%
5%
3%
4%
4%
4%
3%
4%
4%
2%
3%
1%
r
51%
49%
6%
21%
29%
44%
13%
10%
9%
29%
31%
30%
15%
24%
90%
5%
4%
1%
Don't know
29
13
16
17
2
2
7
1
1
-
4
10
9
7
4
22
4
3
*
1%
1%
2%
7%
1%
*%
1%
1%
1%
-%
1%
2%
2%
2%
1%
1%
2%
3%
*%
def
or
44%
56%
59%
8%
8%
25%
5%
4%
-%
13%
33%
30%
23%
14%
76%
13%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2403
1970
433
1151
1238
1212
1191
Effective Weighted Sample
1965
1623
362
979
1051
1001
967
Total
1982
xx-xxxx-xxxx
285
1144
827
973
1009
86%
14%
58%
42%
49%
51%
BT
833
667
166
442
388
451
382
42%
39%
58%
39%
47%
46%
38%
a
c
f
80%
20%
53%
47%
54%
46%
Sky
405
373
32
286
117
159
246
20%
22%
11%
25%
14%
16%
24%
b
d
e
92%
8%
71%
29%
39%
61%
Virgin Media
332
313
19
202
126
146
187
17%
18%
7%
18%
15%
15%
19%
b
e
94%
6%
61%
38%
44%
56%
TalkTalk
197
175
22
101
96
102
95
10%
10%
8%
9%
12%
11%
9%
c
89%
11%
51%
49%
52%
48%
Plusnet
44
27
16
28
15
30
13
2%
2%
6%
2%
2%
3%
1%
a
f
62%
38%
65%
34%
69%
31%
EE/ Everything Everywhere
43
36
7
27
15
13
29
2%
2%
2%
2%
2%
1%
3%
e
85%
15%
63%
35%
31%
69%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 19
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)
Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2403
1970
433
1151
1238
1212
1191
Effective Weighted Sample
1965
1623
362
979
1051
1001
967
Total
1982
xx-xxxx-xxxx
285
1144
827
973
1009
86%
14%
58%
42%
49%
51%
Post Office
19
15
4
3
15
8
10
1%
1%
1%
*%
2%
1%
1%
c
80%
20%
18%
82%
45%
55%
KComm
10
10
-
4
6
7
3
1%
1%
-%
*%
1%
1%
*%
100%
-%
44%
56%
73%
27%
Other
70
52
18
42
27
39
31
4%
3%
6%
4%
3%
4%
3%
a
74%
26%
61%
38%
56%
44%
Don't know
29
28
1
7
22
16
13
1%
2%
*%
1%
3%
2%
1%
b
c
97%
3%
25%
75%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)
Base : Those without a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
458
237
221
108
119
140
91
165
43
43
36
40
104
96
218
303
43
63
49
Effective Weighted Sample
369
189
180
91
98
112
74
132
33
37
32
35
85
80
174
266
41
57
46
Total
352
180
172
78
105
112
56
107
31
43
39
41
74
86
150
279
33
27
12
51%
49%
22%
30%
32%
**
30%
**
**
**
**
21%
**
43%
79%
**
**
**
Certain to
15
10
5
4
4
5
**
5
**
**
**
**
2
**
7
12
**
**
**
4%
5%
3%
6%
4%
5%
**
5%
**
**
**
**
3%
**
5%
4%
**
**
**
66%
34%
29%
27%
35%
**
32%
**
**
**
**
15%
**
49%
82%
**
**
**
Very likely
12
5
7
1
2
8
**
4
**
**
**
**
3
**
6
10
**
**
**
3%
3%
4%
2%
2%
7%
**
4%
**
**
**
**
4%
**
4%
4%
**
**
**
44%
56%
11%
16%
68%
**
33%
**
**
**
**
23%
**
46%
85%
**
**
**
Likely
21
10
11
5
7
7
**
5
**
**
**
**
4
**
10
19
**
**
**
6%
6%
6%
7%
7%
6%
**
5%
**
**
**
**
5%
**
7%
7%
**
**
**
48%
52%
24%
35%
31%
**
26%
**
**
**
**
19%
**
49%
89%
**
**
**
TOTAL LIKELY
48
25
23
11
13
20
**
14
**
**
**
**
9
**
23
41
**
**
**
14%
14%
13%
14%
13%
18%
**
13%
**
**
**
**
12%
**
15%
15%
**
**
**
53%
47%
22%
28%
42%
**
30%
**
**
**
**
19%
**
48%
86%
**
**
**
Unlikely
45
18
28
8
12
13
**
12
**
**
**
**
11
**
15
37
**
**
**
13%
10%
16%
11%
11%
12%
**
12%
**
**
**
**
15%
**
10%
13%
**
**
**
39%
61%
18%
26%
29%
**
27%
**
**
**
**
24%
**
32%
81%
**
**
**
Very unlikely
69
35
34
19
19
21
**
20
**
**
**
**
17
**
33
57
**
**
**
19%
19%
20%
24%
18%
19%
**
19%
**
**
**
**
22%
**
22%
21%
**
**
**
51%
49%
27%
28%
30%
**
29%
**
**
**
**
24%
**
48%
84%
**
**
**
Certain not to
159
88
71
29
52
50
**
52
**
**
**
**
31
**
67
119
**
**
**
45%
49%
41%
37%
50%
45%
**
49%
**
**
**
**
41%
**
44%
43%
**
**
**
55%
45%
18%
33%
32%
**
33%
**
**
**
**
19%
**
42%
75%
**
**
**
TOTAL UNLIKELY
273
141
133
56
83
84
**
84
**
**
**
**
58
**
114
213
**
**
**
78%
78%
77%
72%
79%
75%
**
79%
**
**
**
**
78%
**
76%
77%
**
**
**
51%
49%
20%
30%
31%
**
31%
**
**
**
**
21%
**
42%
78%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)
Base : Those without a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
~f
g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
458
237
221
108
119
140
91
165
43
43
36
40
104
96
218
303
43
63
49
Effective Weighted Sample
369
189
180
91
98
112
74
132
33
37
32
35
85
80
174
266
41
57
46
Total
352
180
172
78
105
112
56
107
31
43
39
41
74
86
150
279
33
27
12
51%
49%
22%
30%
32%
**
30%
**
**
**
**
21%
**
43%
79%
**
**
**
Don't know
30
14
16
11
9
8
**
8
**
**
**
**
7
**
13
24
**
**
**
9%
8%
10%
15%
8%
7%
**
8%
**
**
**
**
10%
**
8%
9%
**
**
**
46%
54%
38%
29%
25%
**
27%
**
**
**
**
24%
**
42%
79%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)
Base : Those without a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
458
415
43
218
237
147
311
Effective Weighted Sample
369
337
34
185
196
119
249
Total
352
327
25
204
146
111
240
93%
**
58%
41%
32%
68%
Certain to
15
12
**
8
6
5
10
4%
4%
**
4%
4%
5%
4%
78%
**
57%
43%
35%
65%
Very likely
12
11
**
9
3
6
6
3%
3%
**
4%
2%
6%
2%
90%
**
76%
24%
53%
47%
Likely
21
20
**
13
8
3
18
6%
6%
**
6%
5%
3%
8%
93%
**
61%
37%
14%
86%
TOTAL LIKELY
48
42
**
30
17
15
34
14%
13%
**
15%
12%
13%
14%
88%
**
63%
36%
30%
70%
Unlikely
45
40
**
27
18
20
26
13%
12%
**
13%
13%
18%
11%
88%
**
60%
40%
43%
57%
Very unlikely
69
65
**
40
28
17
51
19%
20%
**
20%
19%
16%
21%
95%
**
59%
41%
26%
74%
Certain not to
159
152
**
90
68
51
108
45%
47%
**
44%
47%
46%
45%
96%
**
57%
43%
32%
68%
TOTAL UNLIKELY
273
257
**
158
115
88
185
78%
79%
**
77%
79%
79%
77%
94%
**
58%
42%
32%
68%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 20
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QC7A). SHOWCARD How likely is it that your household will get a landline phone at home in the next 12 months? (SINGLE CODE)
Base : Those without a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
458
415
43
218
237
147
311
Effective Weighted Sample
369
337
34
185
196
119
249
Total
352
327
25
204
146
111
240
93%
**
58%
41%
32%
68%
Don't know
30
27
**
16
14
9
22
9%
8%
**
8%
9%
8%
9%
90%
**
54%
45%
28%
72%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
g
~h
~i
~j
~k
~l
~m
n
o
~p
~q
~r
Unweighted total
361
187
174
78
95
106
82
134
35
34
31
33
82
75
171
234
35
52
40
Effective Weighted Sample
287
148
139
65
78
83
66
105
26
29
28
28
68
62
134
203
34
47
38
Total
273
141
133
56
83
84
50
84
25
34
34
33
58
68
114
213
27
23
10
51%
49%
**
**
31%
**
31%
**
**
**
**
**
**
42%
78%
**
**
**
Happy to use mobile phone instead
157
81
76
**
**
49
**
45
**
**
**
**
**
**
69
116
**
**
**
58%
58%
57%
**
**
58%
**
53%
**
**
**
**
**
**
61%
55%
**
**
**
52%
48%
**
**
31%
**
28%
**
**
**
**
**
**
44%
74%
**
**
**
No need
153
84
69
**
**
45
**
40
**
**
**
**
**
**
53
126
**
**
**
56%
60%
52%
**
**
54%
**
48%
**
**
**
**
**
**
46%
59%
**
**
**
55%
45%
**
**
30%
**
26%
**
**
**
**
**
**
34%
82%
**
**
**
Line rental is too expensive
48
22
26
**
**
13
**
16
**
**
**
**
**
**
30
36
**
**
**
17%
16%
19%
**
**
16%
**
19%
**
**
**
**
**
**
26%
17%
**
**
**
46%
54%
**
**
28%
**
34%
**
**
**
**
**
**
63%
75%
**
**
**
Too expensive generally
32
9
23
**
**
13
**
12
**
**
**
**
**
**
22
19
**
**
**
12%
7%
17%
**
**
16%
**
15%
**
**
**
**
**
**
19%
9%
**
**
**
a
29%
71%
**
**
41%
**
38%
**
**
**
**
**
**
68%
58%
**
**
**
Can't afford it
21
10
10
**
**
8
**
9
**
**
**
**
**
**
17
14
**
**
**
8%
7%
8%
**
**
9%
**
11%
**
**
**
**
**
**
15%
6%
**
**
**
50%
50%
**
**
39%
**
45%
**
**
**
**
**
**
82%
66%
**
**
**
Call charges are too expensive
17
4
13
**
**
4
**
7
**
**
**
**
**
**
14
11
**
**
**
6%
3%
10%
**
**
5%
**
8%
**
**
**
**
**
**
12%
5%
**
**
**
a
24%
76%
**
**
23%
**
40%
**
**
**
**
**
**
82%
64%
**
**
**
To avoid unsolicited calls
9
4
6
**
**
4
**
1
**
**
**
**
**
**
2
8
**
**
**
3%
3%
4%
**
**
4%
**
1%
**
**
**
**
**
**
2%
4%
**
**
**
40%
60%
**
**
39%
**
6%
**
**
**
**
**
**
21%
88%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
g
~h
~i
~j
~k
~l
~m
n
o
~p
~q
~r
Unweighted total
361
187
174
78
95
106
82
134
35
34
31
33
82
75
171
234
35
52
40
Effective Weighted Sample
287
148
139
65
78
83
66
105
26
29
28
28
68
62
134
203
34
47
38
Total
273
141
133
56
83
84
50
84
25
34
34
33
58
68
114
213
27
23
10
51%
49%
**
**
31%
**
31%
**
**
**
**
**
**
42%
78%
**
**
**
Outstanding debt to landline
supplier/ won't reconnect
5
3
2
**
**
2
**
2
**
**
**
**
**
**
4
4
**
**
**
2%
2%
1%
**
**
2%
**
3%
**
**
**
**
**
**
3%
2%
**
**
**
61%
39%
**
**
36%
**
45%
**
**
**
**
**
**
74%
89%
**
**
**
Have no need to make telephone
calls
3
2
1
**
**
-
**
1
**
**
**
**
**
**
-
3
**
**
**
1%
1%
1%
**
**
-%
**
1%
**
**
**
**
**
**
-%
1%
**
**
**
68%
32%
**
**
-%
**
19%
**
**
**
**
**
**
-%
100%
**
**
**
I am moving address in the near
future
3
1
2
**
**
1
**
1
**
**
**
**
**
**
1
3
**
**
**
1%
1%
1%
**
**
1%
**
1%
**
**
**
**
**
**
1%
1%
**
**
**
36%
64%
**
**
25%
**
25%
**
**
**
**
**
**
25%
100%
**
**
**
Connection charge is too expensive
3
1
2
**
**
*
**
*
**
**
**
**
**
**
2
2
**
**
**
1%
1%
1%
**
**
*%
**
*%
**
**
**
**
**
**
2%
1%
**
**
**
37%
63%
**
**
11%
**
8%
**
**
**
**
**
**
78%
73%
**
**
**
Inconvenient/would never be at
home to use it
3
2
1
**
**
1
**
-
**
**
**
**
**
**
1
2
**
**
**
1%
1%
1%
**
**
2%
**
-%
**
**
**
**
**
**
1%
1%
**
**
**
61%
39%
**
**
53%
**
-%
**
**
**
**
**
**
53%
93%
**
**
**
Other
6
4
2
**
**
2
**
2
**
**
**
**
**
**
3
5
**
**
**
2%
3%
1%
**
**
3%
**
3%
**
**
**
**
**
**
3%
2%
**
**
**
66%
34%
**
**
39%
**
42%
**
**
**
**
**
**
55%
82%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
g
~h
~i
~j
~k
~l
~m
n
o
~p
~q
~r
Unweighted total
361
187
174
78
95
106
82
134
35
34
31
33
82
75
171
234
35
52
40
Effective Weighted Sample
287
148
139
65
78
83
66
105
26
29
28
28
68
62
134
203
34
47
38
Total
273
141
133
56
83
84
50
84
25
34
34
33
58
68
114
213
27
23
10
51%
49%
**
**
31%
**
31%
**
**
**
**
**
**
42%
78%
**
**
**
ANY INVOLUNTARY REASONS
88
39
49
**
**
32
**
31
**
**
**
**
**
**
54
63
**
**
**
32%
28%
37%
**
**
38%
**
36%
**
**
**
**
**
**
47%
30%
**
**
**
44%
56%
**
**
36%
**
35%
**
**
**
**
**
**
61%
72%
**
**
**
ANY VOLUNTARY REASONS
245
131
113
**
**
73
**
69
**
**
**
**
**
**
96
193
**
**
**
90%
93%
86%
**
**
86%
**
82%
**
**
**
**
**
**
84%
90%
**
**
**
b
54%
46%
**
**
30%
**
28%
**
**
**
**
**
**
39%
79%
**
**
**
ONLY VOLUNTARY REASONS
185
102
83
**
**
53
**
54
**
**
**
**
**
**
60
150
**
**
**
68%
72%
63%
**
**
62%
**
64%
**
**
**
**
**
**
53%
70%
**
**
**
55%
45%
**
**
28%
**
29%
**
**
**
**
**
**
33%
81%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
361
334
27
165
195
114
247
Effective Weighted Sample
287
266
22
140
161
93
194
Total
273
257
16
158
115
88
185
94%
**
58%
42%
32%
68%
Happy to use mobile phone instead
157
150
**
100
58
51
107
58%
58%
**
63%
50%
58%
58%
d
95%
**
63%
37%
32%
68%
No need
153
144
**
92
62
45
108
56%
56%
**
58%
54%
52%
58%
94%
**
60%
40%
30%
70%
Line rental is too expensive
48
45
**
23
24
20
28
17%
17%
**
15%
21%
23%
15%
94%
**
48%
50%
42%
58%
Too expensive generally
32
29
**
14
19
11
21
12%
11%
**
9%
16%
13%
11%
90%
**
42%
58%
35%
65%
Can't afford it
21
18
**
5
15
4
16
8%
7%
**
3%
13%
5%
9%
c
87%
**
25%
75%
21%
79%
Call charges are too expensive
17
17
**
5
12
4
13
6%
6%
**
3%
10%
5%
7%
c
98%
**
31%
69%
23%
77%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
361
334
27
165
195
114
247
Effective Weighted Sample
287
266
22
140
161
93
194
Total
273
257
16
158
115
88
185
94%
**
58%
42%
32%
68%
To avoid unsolicited calls
9
8
**
7
2
5
4
3%
3%
**
4%
2%
6%
2%
85%
**
74%
26%
53%
47%
Outstanding debt to landline supplier/ won't
reconnect
5
4
**
1
4
1
4
2%
2%
**
1%
3%
1%
2%
89%
**
26%
74%
11%
89%
Have no need to make telephone calls
3
3
**
1
2
*
2
1%
1%
**
1%
2%
1%
1%
100%
**
32%
68%
16%
84%
I am moving address in the near future
3
2
**
2
1
1
2
1%
1%
**
1%
1%
1%
1%
75%
**
75%
25%
25%
75%
Connection charge is too expensive
3
3
**
-
3
-
3
1%
1%
**
-%
2%
-%
1%
100%
**
-%
100%
-%
100%
Inconvenient/would never be at home to use
it
3
2
**
1
1
1
1
1%
1%
**
1%
1%
1%
1%
93%
**
53%
47%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 21
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QC7B). Why are you unlikely to get a landline phone at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get a landline phone in next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
361
334
27
165
195
114
247
Effective Weighted Sample
287
266
22
140
161
93
194
Total
273
257
16
158
115
88
185
94%
**
58%
42%
32%
68%
Other
6
4
**
3
3
3
3
2%
1%
**
2%
2%
3%
1%
65%
**
53%
47%
53%
47%
ANY INVOLUNTARY REASONS
88
81
**
42
45
31
57
32%
31%
**
27%
39%
35%
31%
c
91%
**
48%
51%
35%
65%
ANY VOLUNTARY REASONS
245
231
**
147
98
77
167
90%
90%
**
93%
86%
87%
91%
d
95%
**
60%
40%
32%
68%
ONLY VOLUNTARY REASONS
185
177
**
115
69
57
128
68%
69%
**
73%
61%
65%
69%
d
96%
**
62%
38%
31%
69%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QC6). SHOWCARD Thinking about landline phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Hearing the person on the other end
of the line in a conversation even
with the volume turned up
50
23
27
6
5
6
34
13
5
2
6
7
12
12
18
41
3
6
1
2%
2%
2%
2%
1%
1%
4%
4%
3%
1%
1%
1%
2%
2%
3%
2%
1%
5%
1%
cde
ij
i
k
opr
46%
54%
11%
10%
11%
67%
27%
10%
3%
12%
15%
25%
24%
37%
81%
6%
12%
1%
Hearing the phone ring, even with
the volume turned up
22
12
10
1
2
3
16
7
2
1
2
4
5
3
10
17
2
2
1
1%
1%
1%
*%
1%
*%
2%
2%
1%
1%
*%
1%
1%
1%
2%
1%
1%
2%
1%
e
j
56%
44%
5%
10%
13%
71%
31%
10%
7%
11%
18%
22%
15%
44%
77%
11%
8%
4%
Seeing the numbers used to dial
with
15
7
8
1
3
2
9
7
3
-
3
1
3
5
6
13
1
*
1
1%
1%
1%
*%
1%
*%
1%
2%
2%
-%
1%
*%
*%
1%
1%
1%
1%
*%
1%
i
i
k
k
44%
56%
7%
19%
16%
58%
46%
23%
-%
19%
4%
19%
35%
43%
85%
9%
2%
5%
Picking up the handset when the
phone rings
15
6
8
2
-
2
11
5
1
3
-
2
3
1
9
13
1
1
-
1%
1%
1%
1%
-%
*%
1%
2%
1%
1%
-%
*%
*%
*%
2%
1%
1%
1%
-%
de
j
j
klm
42%
58%
14%
-%
11%
74%
36%
7%
20%
-%
11%
18%
8%
62%
88%
8%
4%
-%
Seeing a digital display
13
6
7
1
1
-
12
7
1
-
-
1
3
5
5
9
3
1
*
1%
1%
1%
*%
*%
-%
1%
2%
1%
-%
-%
*%
*%
1%
1%
*%
1%
1%
1%
de
ij
47%
53%
5%
5%
-%
90%
53%
8%
-%
-%
5%
22%
37%
36%
70%
22%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QC6). SHOWCARD Thinking about landline phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Any other difficulties
38
14
23
6
1
6
24
5
3
3
6
8
11
8
11
29
5
3
*
2%
1%
2%
2%
*%
1%
3%
1%
2%
1%
1%
1%
2%
1%
2%
1%
2%
3%
1%
d
de
39%
61%
17%
3%
16%
64%
12%
8%
8%
16%
22%
29%
20%
28%
78%
13%
8%
1%
No, none
2205
1077
1128
306
391
775
733
292
156
260
493
602
594
478
531
1842
194
107
62
94%
95%
94%
94%
97%
97%
91%
90%
93%
98%
97%
97%
95%
94%
92%
94%
95%
93%
97%
f
f
cf
gh
gh
mn
n
49%
51%
14%
18%
35%
33%
13%
7%
12%
22%
27%
27%
22%
24%
84%
9%
5%
3%
Don't know
14
9
4
3
1
7
3
4
2
-
1
1
3
1
8
13
-
*
-
1%
1%
*%
1%
*%
1%
*%
1%
1%
-%
*%
*%
1%
*%
1%
1%
-%
*%
-%
km
70%
30%
20%
10%
49%
20%
30%
12%
-%
10%
11%
24%
7%
57%
98%
-%
2%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QC6). SHOWCARD Thinking about landline phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Hearing the person on the other end of the
line in a conversation even with the volume
turned up
50
41
9
16
34
24
26
2%
2%
3%
1%
4%
2%
2%
c
82%
18%
31%
69%
48%
52%
Hearing the phone ring, even with the volume
turned up
22
15
7
3
19
12
10
1%
1%
2%
*%
2%
1%
1%
a
c
70%
30%
13%
87%
55%
45%
Seeing the numbers used to dial with
15
14
1
2
13
8
7
1%
1%
*%
*%
1%
1%
1%
c
92%
8%
16%
84%
54%
46%
Picking up the handset when the phone rings
15
13
2
5
9
8
7
1%
1%
1%
*%
1%
1%
1%
87%
13%
36%
64%
52%
48%
Seeing a digital display
13
12
1
1
12
7
7
1%
1%
*%
*%
1%
1%
1%
c
92%
8%
5%
86%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 22
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QC6). SHOWCARD Thinking about landline phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Any other difficulties
38
30
8
15
22
21
17
2%
1%
3%
1%
2%
2%
1%
c
79%
21%
41%
59%
55%
45%
No, none
2205
1920
286
1301
893
1025
1181
94%
95%
92%
96%
92%
94%
94%
d
87%
13%
59%
41%
46%
54%
Don't know
14
10
4
10
4
4
10
1%
*%
1%
1%
*%
*%
1%
73%
27%
72%
28%
27%
73%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
One
(1.0)
475
199
276
29
56
114
276
147
64
52
34
92
107
86
190
385
43
34
13
20%
18%
23%
9%
14%
14%
34%
45%
38%
20%
7%
15%
17%
17%
33%
20%
21%
29%
21%
a
c
c
cde
ij
ij
j
klm
opr
42%
58%
6%
12%
24%
58%
31%
13%
11%
7%
19%
22%
18%
40%
81%
9%
7%
3%
Two
(2.0)
930
454
476
72
239
300
320
83
57
137
255
276
266
202
185
778
82
47
23
40%
40%
40%
22%
59%
38%
40%
26%
34%
51%
50%
44%
42%
40%
32%
40%
40%
41%
36%
cef
c
c
g
gh
gh
n
n
n
49%
51%
8%
26%
32%
34%
9%
6%
15%
27%
30%
29%
22%
20%
84%
9%
5%
2%
Three
(3.0)
412
207
205
73
68
200
71
20
28
45
124
121
112
97
82
347
41
15
10
18%
18%
17%
23%
17%
25%
9%
6%
16%
17%
24%
20%
18%
19%
14%
18%
20%
13%
15%
f
f
df
g
g
ghi
n
n
q
50%
50%
18%
16%
49%
17%
5%
7%
11%
30%
29%
27%
24%
20%
84%
10%
4%
2%
Four or more
(4.0)
402
221
181
149
40
179
35
23
12
28
93
119
123
95
64
353
20
16
13
17%
19%
15%
46%
10%
22%
4%
7%
7%
11%
18%
19%
20%
19%
11%
18%
10%
14%
20%
b
def
f
df
ghi
n
n
n
p
p
55%
45%
37%
10%
44%
9%
6%
3%
7%
23%
30%
31%
24%
16%
88%
5%
4%
3%
None
(0.0)
114
53
61
1
1
6
107
52
8
4
3
12
21
25
56
87
18
4
5
5%
5%
5%
*%
*%
1%
13%
16%
5%
1%
1%
2%
3%
5%
10%
4%
9%
3%
8%
cde
hij
ij
k
klm
oq
oq
46%
54%
1%
1%
5%
94%
46%
7%
3%
3%
11%
18%
22%
49%
76%
16%
3%
5%
Don't know
1
1
-
1
-
-
-
-
-
-
-
-
-
1
-
1
-
-
-
*%
*%
-%
*%
-%
-%
-%
-%
-%
-%
-%
-%
-%
*%
-%
*%
-%
-%
-%
100%
-%
100%
-%
-%
-%
-%
-%
-%
-%
-%
-%
100%
-%
100%
-%
-%
-%
Mean mobiles in
household
2.2
2.3
2.1
3.1
2.2
2.5
1.6
1.4
1.8
2.2
2.5
2.4
2.3
2.3
1.8
2.3
2.0
2.0
2.2
b
def
f
df
g
gh
ghi
n
n
n
pq
Standard deviation
1.10
1.11
1.09
1.03
.82
1.01
.97
1.06
1.00
.91
.89
1.02
1.07
1.11
1.13
1.10
1.08
1.05
1.21
Standard error
.02
.03
.03
.05
.04
.03
.03
.05
.06
.05
.04
.04
.04
.05
.04
.02
.07
.06
.08
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 23
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
One
(1.0)
475
405
71
179
294
219
256
20%
20%
23%
13%
30%
20%
20%
c
85%
15%
38%
62%
46%
54%
Two
(2.0)
930
802
128
584
340
471
459
40%
40%
41%
43%
35%
43%
37%
d
f
86%
14%
63%
37%
51%
49%
Three
(3.0)
412
366
47
310
102
180
232
18%
18%
15%
23%
11%
17%
19%
d
89%
11%
75%
25%
44%
56%
Four or more
(4.0)
402
351
51
271
128
163
239
17%
17%
16%
20%
13%
15%
19%
d
e
87%
13%
68%
32%
40%
60%
None
(0.0)
114
101
14
5
107
52
62
5%
5%
4%
*%
11%
5%
5%
c
88%
12%
4%
94%
46%
54%
Don't know
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
100%
-%
-%
100%
-%
100%
Mean mobiles in household
2.2
2.2
2.2
2.5
1.8
2.2
2.3
d
e
Standard deviation
1.10
1.11
1.09
.97
1.16
1.06
1.13
Standard error
.02
.02
.05
.03
.03
.03
.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No
(0.0)
67
34
34
1
3
12
51
13
7
5
8
19
14
16
19
59
4
4
*
3%
3%
3%
*%
1%
2%
6%
4%
4%
2%
2%
3%
2%
3%
3%
3%
2%
4%
*%
cde
j
j
r
r
50%
50%
2%
5%
18%
75%
19%
11%
7%
12%
28%
21%
23%
28%
88%
6%
6%
*%
1
(1.0)
1992
947
1045
296
360
711
624
251
145
243
444
528
553
430
480
1664
172
100
57
85%
83%
87%
92%
89%
89%
77%
77%
86%
91%
87%
85%
88%
85%
83%
85%
84%
87%
88%
a
f
f
f
g
g
g
n
48%
52%
15%
18%
36%
31%
13%
7%
12%
22%
27%
28%
22%
24%
84%
9%
5%
3%
2
(2.0)
138
86
53
22
36
57
24
8
7
11
45
53
34
29
22
122
7
7
2
6%
8%
4%
7%
9%
7%
3%
2%
4%
4%
9%
9%
5%
6%
4%
6%
4%
6%
3%
b
f
f
f
ghi
ln
62%
38%
16%
26%
41%
17%
6%
5%
8%
33%
39%
24%
21%
16%
88%
5%
5%
2%
3
(3.0)
16
11
6
2
2
10
2
1
1
3
6
7
4
3
2
14
2
-
*
1%
1%
*%
1%
*%
1%
*%
*%
1%
1%
1%
1%
1%
1%
*%
1%
1%
-%
1%
f
65%
35%
12%
12%
62%
13%
8%
5%
15%
38%
41%
24%
21%
14%
87%
11%
-%
2%
4 or more
(4.0)
6
4
2
1
1
3
1
-
-
2
1
1
3
2
-
5
-
1
-
*%
*%
*%
*%
*%
*%
*%
-%
-%
1%
*%
*%
*%
*%
-%
*%
-%
1%
-%
67%
33%
16%
15%
49%
19%
-%
-%
25%
22%
22%
49%
30%
-%
85%
-%
15%
-%
No mobiles in household
(0.0)
115
54
61
2
1
6
107
52
8
4
3
12
21
26
56
88
18
4
5
5%
5%
5%
1%
*%
1%
13%
16%
5%
1%
1%
2%
3%
5%
10%
5%
9%
3%
8%
cde
hij
ij
k
klm
oq
oq
47%
53%
2%
1%
5%
93%
45%
7%
3%
3%
11%
18%
23%
48%
76%
16%
3%
5%
Mean mobiles used
1.0
1.0
1.0
1.1
1.1
1.1
.8
.8
1.0
1.0
1.1
1.1
1.0
1.0
.9
1.0
.9
1.0
1.0
b
f
f
f
g
gh
gh
mn
n
n
p
Standard deviation
.44
.47
.40
.35
.36
.41
.47
.46
.39
.40
.42
.44
.42
.45
.42
.44
.42
.45
.37
Standard error
.01
.01
.01
.02
.02
.01
.01
.02
.03
.02
.02
.02
.01
.02
.01
.01
.03
.03
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
PERSONALLY USE MOBILE
Yes
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
92%
92%
92%
99%
99%
98%
80%
80%
91%
97%
98%
95%
94%
92%
87%
92%
89%
93%
92%
f
f
f
g
gh
gh
mn
n
n
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
No
182
87
95
2
4
18
158
65
15
9
11
31
35
41
75
146
22
8
5
8%
8%
8%
1%
1%
2%
20%
20%
9%
3%
2%
5%
6%
8%
13%
7%
11%
7%
8%
cde
hij
ij
k
klm
o
48%
52%
1%
2%
10%
87%
36%
8%
5%
6%
17%
19%
23%
41%
80%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
No
(0.0)
67
58
10
13
55
38
30
3%
3%
3%
1%
6%
3%
2%
c
86%
14%
19%
81%
56%
44%
1
(1.0)
1992
1729
263
1197
784
923
1068
85%
85%
85%
89%
81%
85%
85%
d
87%
13%
60%
39%
46%
54%
2
(2.0)
138
119
19
118
20
60
78
6%
6%
6%
9%
2%
6%
6%
d
86%
14%
86%
14%
43%
57%
3
(3.0)
16
13
3
13
4
9
7
1%
1%
1%
1%
*%
1%
1%
80%
20%
78%
22%
55%
45%
4 or more
(4.0)
6
5
1
4
3
3
3
*%
*%
*%
*%
*%
*%
*%
82%
18%
58%
42%
47%
53%
No mobiles in household
(0.0)
115
102
14
5
109
52
63
5%
5%
4%
*%
11%
5%
5%
c
88%
12%
4%
94%
45%
55%
Mean mobiles used
1.0
1.0
1.0
1.1
.9
1.0
1.0
d
Standard deviation
.44
.43
.46
.39
.46
.44
.43
Standard error
.01
.01
.02
.01
.01
.01
.01
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 24
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
PERSONALLY USE MOBILE
Yes
2152
1866
286
1332
810
995
1157
92%
92%
92%
99%
83%
92%
93%
d
87%
13%
62%
38%
46%
54%
No
182
158
24
17
162
90
92
8%
8%
8%
1%
17%
8%
7%
c
87%
13%
10%
89%
49%
51%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
O2
522
244
278
84
103
195
141
54
34
67
118
159
151
105
106
416
56
20
29
24%
23%
25%
26%
26%
25%
22%
21%
22%
26%
24%
27%
26%
23%
21%
23%
31%
19%
50%
n
oq
opq
47%
53%
16%
20%
37%
27%
10%
6%
13%
23%
30%
29%
20%
20%
80%
11%
4%
6%
EE/ Everything Everywhere
411
200
211
63
93
138
117
32
24
51
96
109
138
91
72
355
24
27
4
19%
19%
19%
20%
23%
18%
18%
12%
15%
20%
19%
18%
23%
20%
14%
20%
13%
25%
7%
ef
g
g
kn
n
pr
r
pr
49%
51%
15%
23%
34%
29%
8%
6%
12%
23%
27%
34%
22%
18%
86%
6%
7%
1%
Vodafone
381
191
190
45
69
159
109
42
23
52
121
119
92
89
81
321
31
18
11
18%
18%
17%
14%
17%
20%
17%
16%
15%
20%
24%
20%
15%
19%
16%
18%
17%
17%
18%
c
gh
l
50%
50%
12%
18%
42%
29%
11%
6%
14%
32%
31%
24%
23%
21%
84%
8%
5%
3%
'3'
220
121
99
47
53
91
29
26
20
17
46
55
59
47
58
190
15
9
6
10%
12%
9%
15%
13%
12%
4%
10%
13%
7%
9%
9%
10%
10%
12%
11%
8%
8%
11%
f
f
f
i
55%
45%
21%
24%
42%
13%
12%
9%
8%
21%
25%
27%
22%
26%
87%
7%
4%
3%
Tesco
148
72
76
20
17
48
63
23
14
15
26
30
32
36
50
119
16
10
3
7%
7%
7%
6%
4%
6%
10%
9%
9%
6%
5%
5%
5%
8%
10%
7%
9%
9%
4%
de
j
kl
r
49%
51%
14%
12%
32%
42%
16%
10%
10%
17%
21%
21%
24%
34%
80%
11%
7%
2%
Orange
117
52
64
13
16
37
52
19
10
12
26
28
32
26
30
96
10
9
2
5%
5%
6%
4%
4%
5%
8%
7%
7%
5%
5%
5%
5%
6%
6%
5%
6%
8%
3%
cde
r
45%
55%
11%
13%
32%
44%
17%
9%
10%
22%
24%
28%
22%
26%
82%
9%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Virgin Media/ Any Virgin
111
48
63
12
14
45
39
17
5
17
24
33
31
21
26
90
14
6
1
5%
5%
6%
4%
4%
6%
6%
6%
4%
7%
5%
6%
5%
4%
5%
5%
8%
6%
2%
r
r
r
43%
57%
11%
13%
41%
36%
15%
5%
16%
22%
30%
28%
19%
23%
81%
13%
5%
1%
T-Mobile
81
33
48
13
9
26
33
16
4
14
12
16
18
20
27
74
2
2
2
4%
3%
4%
4%
2%
3%
5%
6%
2%
6%
2%
3%
3%
4%
5%
4%
1%
2%
4%
d
j
j
kl
p
41%
59%
16%
11%
32%
42%
19%
5%
18%
15%
20%
22%
25%
33%
92%
3%
3%
3%
Giffgaff
50
28
21
17
12
15
6
11
7
2
9
12
9
10
18
44
4
1
-
2%
3%
2%
5%
3%
2%
1%
4%
5%
1%
2%
2%
2%
2%
4%
2%
2%
1%
-%
ef
f
ij
ij
l
r
r
57%
43%
33%
24%
29%
13%
23%
14%
5%
18%
25%
18%
21%
36%
89%
8%
3%
-%
TalkTalk
27
12
14
3
1
8
15
7
3
2
4
4
7
6
9
24
1
1
*
1%
1%
1%
1%
*%
1%
2%
3%
2%
1%
1%
1%
1%
1%
2%
1%
1%
1%
*%
de
j
45%
55%
11%
4%
29%
56%
28%
13%
7%
13%
17%
26%
23%
35%
90%
6%
3%
1%
Talk Mobile
15
9
6
-
1
4
10
-
2
2
6
7
4
2
2
15
-
*
-
1%
1%
1%
-%
*%
*%
2%
-%
2%
1%
1%
1%
1%
*%
*%
1%
-%
*%
-%
ce
g
g
61%
39%
-%
9%
26%
65%
-%
16%
12%
41%
45%
28%
12%
15%
97%
-%
3%
-%
Other
47
24
22
4
10
13
19
5
3
4
9
12
14
7
13
41
4
1
*
2%
2%
2%
1%
3%
2%
3%
2%
2%
2%
2%
2%
2%
2%
3%
2%
2%
1%
1%
52%
48%
10%
22%
27%
42%
12%
6%
9%
19%
25%
31%
16%
28%
88%
8%
3%
1%
Don't know
25
13
12
2
2
4
18
6
4
2
1
5
5
4
10
19
3
2
*
1%
1%
1%
*%
*%
*%
3%
2%
3%
1%
*%
1%
1%
1%
2%
1%
2%
2%
1%
cde
j
j
52%
48%
6%
6%
15%
72%
24%
16%
7%
3%
22%
21%
17%
40%
79%
12%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
O2
522
443
79
342
175
256
266
24%
24%
28%
26%
22%
26%
23%
d
85%
15%
66%
34%
49%
51%
EE/ Everything Everywhere
411
364
47
265
141
179
232
19%
20%
16%
20%
17%
18%
20%
89%
11%
65%
34%
43%
57%
Vodafone
381
320
61
258
123
187
194
18%
17%
21%
19%
15%
19%
17%
d
84%
16%
68%
32%
49%
51%
'3'
220
193
26
161
58
88
131
10%
10%
9%
12%
7%
9%
11%
d
88%
12%
73%
27%
40%
60%
Tesco
148
128
21
67
82
79
70
7%
7%
7%
5%
10%
8%
6%
c
86%
14%
45%
55%
53%
47%
Orange
117
99
17
60
56
65
51
5%
5%
6%
5%
7%
7%
4%
c
f
85%
15%
52%
48%
56%
44%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 25
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Virgin Media/ Any Virgin
111
102
9
61
49
48
63
5%
5%
3%
5%
6%
5%
5%
92%
8%
55%
45%
43%
57%
T-Mobile
81
76
4
45
36
24
57
4%
4%
2%
3%
4%
2%
5%
b
e
95%
5%
55%
44%
30%
70%
Giffgaff
50
45
4
28
22
17
33
2%
2%
2%
2%
3%
2%
3%
91%
9%
56%
44%
34%
66%
TalkTalk
27
22
5
9
17
13
14
1%
1%
2%
1%
2%
1%
1%
c
82%
18%
35%
65%
48%
52%
Talk Mobile
15
15
1
4
12
11
4
1%
1%
*%
*%
1%
1%
*%
c
96%
4%
23%
77%
71%
29%
Other
47
38
9
25
21
18
28
2%
2%
3%
2%
3%
2%
2%
81%
19%
54%
46%
39%
61%
Don't know
25
21
3
6
18
11
13
1%
1%
1%
*%
2%
1%
1%
c
87%
13%
24%
73%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Yes
1624
811
812
302
375
655
292
151
97
196
434
476
468
355
324
1379
130
71
43
75%
77%
74%
94%
94%
84%
45%
58%
63%
76%
87%
81%
79%
76%
64%
76%
72%
66%
73%
b
ef
ef
f
gh
ghi
n
n
n
q
50%
50%
19%
23%
40%
18%
9%
6%
12%
27%
29%
29%
22%
20%
85%
8%
4%
3%
No
525
235
291
19
25
124
358
109
56
62
61
113
124
109
178
424
50
36
16
24%
22%
26%
6%
6%
16%
55%
42%
37%
24%
12%
19%
21%
24%
35%
23%
28%
34%
26%
a
cd
cde
ij
ij
j
klm
o
45%
55%
4%
5%
24%
68%
21%
11%
12%
12%
21%
24%
21%
34%
81%
10%
7%
3%
Don't know
3
1
2
-
-
1
2
*
-
-
2
1
1
*
1
2
1
*
*
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
*%
40%
60%
-%
-%
44%
56%
8%
-%
-%
60%
32%
27%
8%
33%
56%
27%
10%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 26
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy S4.
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Yes
1624
1433
191
1146
470
727
897
75%
77%
67%
86%
58%
73%
77%
b
d
e
88%
12%
71%
29%
45%
55%
No
525
432
93
184
339
266
259
24%
23%
33%
14%
42%
27%
22%
a
c
f
82%
18%
35%
65%
51%
49%
Don't know
3
1
2
2
1
2
1
*%
*%
1%
*%
*%
*%
*%
a
44%
56%
67%
33%
56%
44%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy.
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
1624
811
812
302
375
655
292
151
97
196
434
476
468
355
324
1379
130
71
43
70%
71%
68%
93%
93%
82%
36%
46%
58%
73%
85%
77%
75%
70%
56%
71%
64%
62%
67%
b
ef
ef
f
g
gh
ghi
mn
n
n
pq
50%
50%
19%
23%
40%
18%
9%
6%
12%
27%
29%
29%
22%
20%
85%
8%
4%
3%
No
525
235
291
19
25
124
358
109
56
62
61
113
124
109
178
424
50
36
16
22%
21%
24%
6%
6%
16%
44%
33%
33%
23%
12%
18%
20%
22%
31%
22%
25%
31%
24%
a
cd
cde
ij
ij
j
klm
o
45%
55%
4%
5%
24%
68%
21%
11%
12%
12%
21%
24%
21%
34%
81%
10%
7%
3%
Don't know
3
1
2
-
-
1
2
*
-
-
2
1
1
*
1
2
1
*
*
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
*%
*%
40%
60%
-%
-%
44%
56%
8%
-%
-%
60%
32%
27%
8%
33%
56%
27%
10%
8%
DO NOT PERSONALLY USE A
MOBILE PHONE
183
88
95
3
4
18
158
65
15
9
11
31
35
42
75
147
22
8
5
8%
8%
8%
1%
1%
2%
20%
20%
9%
3%
2%
5%
6%
8%
13%
8%
11%
7%
8%
cde
hij
ij
k
klm
48%
52%
2%
2%
10%
86%
36%
8%
5%
6%
17%
19%
23%
41%
81%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 27
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy.
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes
1624
1433
191
1146
470
727
897
70%
71%
62%
85%
48%
67%
72%
b
d
e
88%
12%
71%
29%
45%
55%
No
525
432
93
184
339
266
259
22%
21%
30%
14%
35%
25%
21%
a
c
f
82%
18%
35%
65%
51%
49%
Don't know
3
1
2
2
1
2
1
*%
*%
1%
*%
*%
*%
*%
a
44%
56%
67%
33%
56%
44%
DO NOT PERSONALLY USE A MOBILE
PHONE
183
159
24
17
163
90
93
8%
8%
8%
1%
17%
8%
7%
c
87%
13%
10%
89%
49%
51%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.
Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1817
890
927
342
366
732
377
203
129
226
419
440
594
380
403
1350
157
149
161
Effective Weighted Sample
1509
749
760
283
312
608
317
169
103
188
365
381
498
322
328
1199
153
137
150
Total
1624
811
812
302
375
655
292
151
97
196
434
476
468
355
324
1379
130
71
43
50%
50%
19%
23%
40%
18%
9%
6%
12%
27%
29%
29%
22%
20%
85%
8%
4%
3%
Yes
953
475
478
202
238
397
115
75
54
103
264
303
269
201
179
824
69
37
23
59%
59%
59%
67%
64%
61%
40%
50%
55%
53%
61%
64%
58%
57%
55%
60%
53%
52%
54%
f
f
f
g
n
50%
50%
21%
25%
42%
12%
8%
6%
11%
28%
32%
28%
21%
19%
86%
7%
4%
2%
No
600
308
293
92
123
235
151
64
36
83
161
161
184
128
127
506
54
25
15
37%
38%
36%
30%
33%
36%
52%
42%
37%
42%
37%
34%
39%
36%
39%
37%
41%
36%
35%
cde
51%
49%
15%
20%
39%
25%
11%
6%
14%
27%
27%
31%
21%
21%
84%
9%
4%
3%
Don't know
71
29
42
8
13
23
26
12
7
10
8
12
15
26
18
49
8
9
5
4%
4%
5%
3%
4%
4%
9%
8%
8%
5%
2%
2%
3%
7%
6%
4%
6%
13%
11%
cde
j
j
j
kl
k
op
o
41%
59%
11%
19%
33%
36%
17%
10%
14%
12%
17%
21%
36%
26%
69%
11%
13%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 28
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD41). Do you have a 4G service? This is a relatively new service that enables faster mobile internet access.
Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1817
1548
269
1152
656
827
990
Effective Weighted Sample
1509
1295
226
978
558
693
817
Total
1624
1433
191
1146
470
727
897
88%
12%
71%
29%
45%
55%
Yes
953
862
91
718
228
405
548
59%
60%
48%
63%
49%
56%
61%
b
d
e
90%
10%
75%
24%
42%
58%
No
600
512
88
389
210
293
308
37%
36%
46%
34%
45%
40%
34%
a
c
f
85%
15%
65%
35%
49%
51%
Don't know
71
59
12
39
32
30
41
4%
4%
6%
3%
7%
4%
5%
c
84%
16%
55%
45%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Prepay/ Pay as you go
644
303
341
68
84
170
322
132
66
68
87
127
149
133
235
509
65
43
27
30%
29%
31%
21%
21%
22%
49%
51%
43%
26%
18%
22%
25%
29%
47%
28%
36%
40%
45%
cde
ij
ij
j
k
klm
o
o
o
47%
53%
10%
13%
26%
50%
21%
10%
11%
14%
20%
23%
21%
36%
79%
10%
7%
4%
Postpay/ monthly contract
1491
734
758
253
315
599
324
126
85
190
406
462
435
330
264
1282
114
64
32
69%
70%
69%
79%
79%
77%
50%
48%
56%
74%
82%
78%
73%
71%
52%
71%
63%
59%
55%
f
f
f
gh
ghi
mn
n
n
pqr
49%
51%
17%
21%
40%
22%
8%
6%
13%
27%
31%
29%
22%
18%
86%
8%
4%
2%
Other
11
7
4
-
-
8
3
*
2
-
4
1
7
*
2
10
1
*
-
1%
1%
*%
-%
-%
1%
1%
*%
1%
-%
1%
*%
1%
*%
*%
1%
*%
*%
-%
km
64%
36%
-%
-%
69%
31%
3%
18%
-%
35%
10%
66%
3%
21%
91%
6%
3%
-%
Don't know
5
3
2
-
-
4
2
2
-
-
-
-
1
1
3
4
1
*
-
*%
*%
*%
-%
-%
*%
*%
1%
-%
-%
-%
-%
*%
*%
1%
*%
*%
*%
-%
65%
35%
-%
-%
67%
33%
44%
-%
-%
-%
-%
27%
19%
54%
77%
17%
7%
-%
CONTRACT TYPE
Subsidised handset
1248
607
641
211
290
502
245
103
69
155
346
383
361
282
222
1069
97
55
27
58%
58%
58%
66%
73%
64%
38%
39%
45%
60%
70%
65%
61%
61%
44%
59%
53%
51%
46%
f
ef
f
gh
ghi
n
n
n
qr
49%
51%
17%
23%
40%
20%
8%
5%
12%
28%
31%
29%
23%
18%
86%
8%
4%
2%
SIM only
211
109
103
38
21
85
67
20
14
34
53
67
63
45
36
186
14
7
3
10%
10%
9%
12%
5%
11%
10%
8%
9%
13%
11%
11%
11%
10%
7%
10%
8%
7%
6%
d
d
d
g
n
n
r
51%
49%
18%
10%
40%
32%
9%
7%
16%
25%
32%
30%
21%
17%
88%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 29
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Prepay/ Pay as you go
644
538
106
248
394
281
363
30%
29%
37%
19%
49%
28%
31%
a
c
84%
16%
38%
61%
44%
56%
Postpay/ monthly contract
1491
1315
176
1072
412
704
788
69%
70%
62%
80%
51%
71%
68%
b
d
88%
12%
72%
28%
47%
53%
Other
11
8
3
11
1
7
4
1%
*%
1%
1%
*%
1%
*%
d
70%
30%
93%
7%
66%
34%
Don't know
5
5
1
1
4
2
3
*%
*%
*%
*%
*%
*%
*%
88%
12%
27%
73%
46%
54%
CONTRACT TYPE
Subsidised handset
1248
1102
145
917
325
593
655
58%
59%
51%
69%
40%
60%
57%
b
d
88%
12%
73%
26%
48%
52%
SIM only
211
184
27
134
75
98
113
10%
10%
10%
10%
9%
10%
10%
87%
13%
63%
36%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1632
790
842
272
294
652
414
162
112
211
390
429
539
347
316
1243
134
133
122
Effective Weighted Sample
1365
668
697
228
253
548
349
137
90
179
341
371
451
296
261
1104
131
122
114
Total
1491
734
758
253
315
599
324
126
85
190
406
462
435
330
264
1282
114
64
32
49%
51%
17%
21%
40%
22%
8%
6%
13%
27%
31%
29%
22%
18%
86%
8%
4%
2%
Handset and contract
1248
607
641
211
290
502
245
103
69
155
346
383
361
282
222
1069
97
55
27
84%
83%
85%
83%
92%
84%
76%
82%
81%
82%
85%
83%
83%
85%
84%
83%
85%
87%
84%
f
cef
f
49%
51%
17%
23%
40%
20%
8%
5%
12%
28%
31%
29%
23%
18%
86%
8%
4%
2%
SIM card only
211
109
103
38
21
85
67
20
14
34
53
67
63
45
36
186
14
7
3
14%
15%
14%
15%
7%
14%
21%
16%
16%
18%
13%
14%
15%
14%
14%
15%
13%
12%
10%
d
d
de
51%
49%
18%
10%
40%
32%
9%
7%
16%
25%
32%
30%
21%
17%
88%
7%
4%
2%
Don't know
32
18
14
4
4
12
12
3
2
*
7
12
11
3
6
27
3
1
2
2%
2%
2%
2%
1%
2%
4%
3%
3%
*%
2%
3%
3%
1%
2%
2%
3%
1%
5%
i
i
o
56%
44%
12%
13%
36%
38%
10%
7%
1%
22%
38%
35%
11%
17%
83%
9%
3%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 30
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1632
1389
243
1054
569
793
839
Effective Weighted Sample
1365
1167
210
902
487
666
701
Total
1491
1315
176
1072
412
704
788
88%
12%
72%
28%
47%
53%
Handset and contract
1248
1102
145
917
325
593
655
84%
84%
83%
86%
79%
84%
83%
d
88%
12%
73%
26%
48%
52%
SIM card only
211
184
27
134
75
98
113
14%
14%
16%
12%
18%
14%
14%
c
87%
13%
63%
36%
46%
54%
Don't know
32
29
3
21
11
13
19
2%
2%
2%
2%
3%
2%
2%
90%
10%
65%
35%
40%
60%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1353
648
705
225
268
548
312
132
89
167
331
352
441
293
266
1020
113
115
105
Effective Weighted Sample
1130
548
583
189
231
459
262
112
71
142
289
305
368
251
218
909
111
105
99
Total
1248
607
641
211
290
502
245
103
69
155
346
383
361
282
222
1069
97
55
27
49%
51%
17%
23%
40%
20%
8%
**
12%
28%
31%
29%
23%
18%
86%
8%
4%
2%
I am paying a similar monthly tariff
compared to when I signed up
938
463
476
167
228
371
172
77
**
118
268
285
260
214
178
790
79
49
20
75%
76%
74%
79%
79%
74%
70%
75%
**
76%
77%
75%
72%
76%
80%
74%
82%
89%
74%
f
f
l
or
49%
51%
18%
24%
40%
18%
8%
**
13%
29%
30%
28%
23%
19%
84%
8%
5%
2%
I am paying a cheaper tariff
compared to when I signed up (e.g.
lower amount of inclusive minutes,
texts or data)
112
46
66
17
23
47
26
12
**
14
32
29
31
29
22
96
10
2
4
9%
8%
10%
8%
8%
9%
11%
12%
**
9%
9%
8%
9%
10%
10%
9%
10%
3%
16%
q
q
oq
41%
59%
15%
20%
42%
23%
11%
**
13%
29%
26%
28%
26%
20%
86%
9%
1%
4%
I am paying a more expensive tariff
compared to when I signed up (e.g.
added minutes, texts or data)
108
63
44
17
28
49
14
8
**
11
22
37
36
22
12
101
4
2
*
9%
10%
7%
8%
10%
10%
6%
8%
**
7%
6%
10%
10%
8%
5%
9%
5%
4%
2%
b
n
qr
59%
41%
15%
26%
45%
13%
8%
**
11%
21%
35%
34%
20%
11%
94%
4%
2%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1353
648
705
225
268
548
312
132
89
167
331
352
441
293
266
1020
113
115
105
Effective Weighted Sample
1130
548
583
189
231
459
262
112
71
142
289
305
368
251
218
909
111
105
99
Total
1248
607
641
211
290
502
245
103
69
155
346
383
361
282
222
1069
97
55
27
49%
51%
17%
23%
40%
20%
8%
**
12%
28%
31%
29%
23%
18%
86%
8%
4%
2%
No, I am out of my minimum
contract period
67
28
39
6
9
26
26
4
**
10
21
25
22
13
7
62
4
2
1
5%
5%
6%
3%
3%
5%
11%
3%
**
6%
6%
7%
6%
5%
3%
6%
4%
3%
2%
cde
42%
58%
9%
14%
39%
39%
5%
**
14%
32%
37%
33%
20%
11%
91%
5%
3%
1%
Don't know
23
7
16
5
2
9
7
2
**
2
2
6
11
4
2
20
-
1
2
2%
1%
3%
2%
1%
2%
3%
2%
**
1%
1%
1%
3%
1%
1%
2%
-%
2%
6%
op
29%
71%
20%
8%
40%
32%
7%
**
9%
10%
25%
48%
18%
10%
89%
-%
4%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1353
1157
196
895
450
660
693
Effective Weighted Sample
1130
969
171
766
384
554
577
Total
1248
1102
145
917
325
593
655
88%
12%
73%
26%
48%
52%
I am paying a similar monthly tariff compared
to when I signed up
938
837
101
682
252
435
504
75%
76%
70%
74%
77%
73%
77%
89%
11%
73%
27%
46%
54%
I am paying a cheaper tariff compared to
when I signed up (e.g. lower amount of
inclusive minutes, texts or data)
112
91
20
86
26
59
52
9%
8%
14%
9%
8%
10%
8%
a
82%
18%
76%
23%
53%
47%
I am paying a more expensive tariff
compared to when I signed up (e.g. added
minutes, texts or data)
108
97
11
88
19
46
61
9%
9%
7%
10%
6%
8%
9%
d
90%
10%
82%
17%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 31
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD31). SHOWCARD Are you still within your minimum contract period? IF NECESSARY Contract periods tend to run for 12, 18 or 24 months and this is agreed when you take out the contyract for the mobile phone and handset. IF YES -
Which of these best describes your contract? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1353
1157
196
895
450
660
693
Effective Weighted Sample
1130
969
171
766
384
554
577
Total
1248
1102
145
917
325
593
655
88%
12%
73%
26%
48%
52%
No, I am out of my minimum contract period
67
61
6
49
19
38
29
5%
6%
4%
5%
6%
6%
4%
91%
9%
72%
28%
57%
43%
Don't know
23
16
7
12
10
14
9
2%
1%
5%
1%
3%
2%
1%
a
c
70%
30%
55%
45%
61%
39%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD32). SHOWCARD Which of these best describes your current situation, now that your minimum contract period for your mobile phone service and handset has ended? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract and are now out of their minimum contract period
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
70
31
39
6
9
28
27
4
3
11
22
25
23
14
8
61
4
3
2
Effective Weighted Sample
63
28
35
6
8
25
24
3
3
10
20
23
20
12
7
56
4
3
2
Total
67
28
39
6
9
26
26
4
2
10
21
25
22
13
7
62
4
2
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am paying a similar monthly tariff
compared to when I signed up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a SIM-only cheaper
tariff
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a cheaper tariff
compared to when I signed up, but
not SIM-only
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a more expensive tariff
compared to when I signed up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 32
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD32). SHOWCARD Which of these best describes your current situation, now that your minimum contract period for your mobile phone service and handset has ended? (SINGLE CODE)
Base : Those who got a handset and contract when they signed up for their current mobile contract and are now out of their minimum contract period
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
70
61
9
46
24
42
28
Effective Weighted Sample
63
55
9
42
22
38
25
Total
67
61
6
49
19
38
29
**
**
**
**
**
**
I am paying a similar monthly tariff compared
to when I signed up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a SIM-only cheaper tariff
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a cheaper tariff compared to
when I signed up, but not SIM-only
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
I am now on a more expensive tariff
compared to when I signed up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD33). What type of SIM-only deal are you on? (SINGLE CODE)
Base : Those now on a SIM-only tariff now that their minimum contract period has ended
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
8
4
4
1
-
6
1
1
-
-
2
2
2
3
1
8
-
-
-
Effective Weighted Sample
8
4
4
1
-
6
1
1
-
-
2
2
2
3
1
8
-
-
-
Total
8
4
4
1
-
6
1
1
-
-
2
2
2
3
1
8
-
-
-
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
30 day
**
**
**
**
-
**
**
**
-
-
**
**
**
**
**
**
-
-
-
**
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
12 month
**
**
**
**
-
**
**
**
-
-
**
**
**
**
**
**
-
-
-
**
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
Don't know
**
**
**
**
-
**
**
**
-
-
**
**
**
**
**
**
-
-
-
**
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
**
**
**
-%
**
**
**
-%
-%
**
**
**
**
**
**
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 33
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD33). What type of SIM-only deal are you on? (SINGLE CODE)
Base : Those now on a SIM-only tariff now that their minimum contract period has ended
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
8
8
-
6
2
4
4
Effective Weighted Sample
8
8
-
6
2
4
4
Total
8
8
-
6
2
4
3
**
-%
**
**
**
**
30 day
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
**
-%
**
**
**
**
12 month
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
**
-%
**
**
**
**
Don't know
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
**
-%
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Send/ receive text messages (SMS)
1962
943
1019
313
391
749
509
214
127
243
479
550
549
433
429
1654
163
93
52
91%
90%
92%
98%
98%
96%
78%
82%
83%
94%
96%
93%
93%
93%
85%
92%
90%
86%
89%
f
f
f
gh
gh
n
n
n
q
48%
52%
16%
20%
38%
26%
11%
6%
12%
24%
28%
28%
22%
22%
84%
8%
5%
3%
Take photos
1508
721
787
280
344
607
277
148
92
184
410
444
447
330
287
1287
122
68
31
70%
69%
71%
87%
86%
78%
43%
57%
60%
72%
82%
75%
75%
71%
57%
71%
67%
63%
53%
ef
ef
f
gh
ghi
n
n
n
qr
r
r
48%
52%
19%
23%
40%
18%
10%
6%
12%
27%
29%
30%
22%
19%
85%
8%
5%
2%
General browsing/ surfing the
internet
1292
641
651
259
323
550
159
107
61
155
366
402
385
273
232
1109
99
54
30
60%
61%
59%
81%
81%
70%
24%
41%
40%
60%
74%
68%
65%
59%
46%
61%
55%
50%
51%
ef
ef
f
gh
ghi
mn
mn
n
qr
50%
50%
20%
25%
43%
12%
8%
5%
12%
28%
31%
30%
21%
18%
86%
8%
4%
2%
Send/ receive emails (not SMS)
1152
586
566
230
293
475
154
87
60
141
345
380
349
234
189
1002
84
45
21
54%
56%
51%
72%
73%
61%
24%
33%
39%
54%
69%
64%
59%
50%
37%
56%
46%
42%
36%
b
ef
ef
f
gh
ghi
mn
mn
n
pqr
r
51%
49%
20%
25%
41%
13%
8%
5%
12%
30%
33%
30%
20%
16%
87%
7%
4%
2%
Send/ receive messages with
pictures/ images
1098
534
564
239
280
440
139
84
58
136
305
324
339
234
201
944
78
49
27
51%
51%
51%
74%
70%
56%
21%
32%
38%
53%
61%
55%
57%
50%
40%
52%
43%
46%
45%
ef
ef
f
gh
ghi
n
mn
n
p
49%
51%
22%
25%
40%
13%
8%
5%
12%
28%
29%
31%
21%
18%
86%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
983
470
512
237
273
388
86
86
46
117
270
307
293
205
178
840
71
44
28
46%
45%
46%
74%
68%
50%
13%
33%
30%
45%
54%
52%
49%
44%
35%
47%
39%
41%
47%
ef
ef
f
gh
ghi
mn
n
n
p
48%
52%
24%
28%
39%
9%
9%
5%
12%
27%
31%
30%
21%
18%
86%
7%
4%
3%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
952
452
500
242
261
375
75
84
53
105
274
309
274
190
179
818
67
47
21
44%
43%
45%
75%
65%
48%
11%
32%
35%
41%
55%
52%
46%
41%
36%
45%
37%
44%
36%
def
ef
f
g
ghi
lmn
n
pr
47%
53%
25%
27%
39%
8%
9%
6%
11%
29%
32%
29%
20%
19%
86%
7%
5%
2%
Download apps or programs directly
to your phone
940
474
466
220
243
379
97
80
44
113
268
308
279
188
165
810
69
41
20
44%
45%
42%
69%
61%
48%
15%
31%
29%
44%
54%
52%
47%
40%
33%
45%
38%
38%
34%
def
ef
f
gh
ghi
mn
mn
n
qr
50%
50%
23%
26%
40%
10%
9%
5%
12%
29%
33%
30%
20%
18%
86%
7%
4%
2%
Record video clips using the phone
822
393
429
194
227
326
75
70
42
108
229
234
266
172
150
696
67
39
20
38%
38%
39%
60%
57%
42%
12%
27%
27%
42%
46%
40%
45%
37%
30%
39%
37%
37%
34%
ef
ef
f
gh
gh
n
mn
n
48%
52%
24%
28%
40%
9%
9%
5%
13%
28%
28%
32%
21%
18%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Play games
776
391
385
204
213
293
65
75
49
97
215
219
226
167
165
668
62
27
18
36%
37%
35%
64%
53%
37%
10%
29%
32%
38%
43%
37%
38%
36%
33%
37%
34%
25%
31%
def
ef
f
g
gh
q
q
50%
50%
26%
27%
38%
8%
10%
6%
13%
28%
28%
29%
21%
21%
86%
8%
4%
2%
Accessing/ receiving news
691
398
294
138
187
294
73
52
27
79
235
266
209
132
84
599
52
31
10
32%
38%
27%
43%
47%
38%
11%
20%
18%
31%
47%
45%
35%
28%
17%
33%
29%
29%
17%
b
f
ef
f
gh
ghi
lmn
mn
n
r
r
r
58%
42%
20%
27%
42%
11%
7%
4%
11%
34%
38%
30%
19%
12%
87%
7%
5%
1%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
672
359
313
181
179
258
54
57
31
83
196
219
187
147
120
583
46
30
12
31%
34%
28%
57%
45%
33%
8%
22%
20%
32%
39%
37%
31%
32%
24%
32%
26%
28%
21%
b
def
ef
f
gh
gh
ln
n
n
pr
53%
47%
27%
27%
38%
8%
9%
5%
12%
29%
33%
28%
22%
18%
87%
7%
4%
2%
Send/ receive video clips
627
313
314
164
186
230
47
49
34
81
166
181
202
129
115
532
48
31
16
29%
30%
28%
51%
47%
29%
7%
19%
22%
31%
33%
31%
34%
28%
23%
29%
27%
29%
27%
ef
ef
f
gh
gh
n
mn
50%
50%
26%
30%
37%
8%
8%
5%
13%
26%
29%
32%
21%
18%
85%
8%
5%
3%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
521
254
267
112
146
211
51
49
30
62
183
174
164
101
81
445
39
30
7
24%
24%
24%
35%
36%
27%
8%
19%
19%
24%
37%
30%
28%
22%
16%
25%
22%
28%
11%
ef
ef
f
ghi
mn
mn
n
r
r
r
49%
51%
22%
28%
41%
10%
9%
6%
12%
35%
33%
32%
19%
16%
85%
8%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Listen to music using MP3 function
513
286
228
171
143
168
31
46
27
47
159
170
158
99
86
447
34
25
7
24%
27%
21%
53%
36%
22%
5%
18%
18%
18%
32%
29%
27%
21%
17%
25%
19%
23%
12%
b
def
ef
f
ghi
mn
mn
pr
r
56%
44%
33%
28%
33%
6%
9%
5%
9%
31%
33%
31%
19%
17%
87%
7%
5%
1%
Making video calls e.g. via
Facetime, Skype
511
264
247
142
155
184
30
35
26
54
144
165
156
99
91
449
30
22
10
24%
25%
22%
44%
39%
24%
5%
13%
17%
21%
29%
28%
26%
21%
18%
25%
16%
21%
17%
ef
ef
f
g
ghi
mn
n
pr
52%
48%
28%
30%
36%
6%
7%
5%
11%
28%
32%
30%
19%
18%
88%
6%
4%
2%
Making voice calls using a VoIP
service e.g. Viber, Skype
506
263
242
128
151
175
52
39
19
63
145
163
142
114
87
455
23
21
6
23%
25%
22%
40%
38%
22%
8%
15%
12%
25%
29%
28%
24%
25%
17%
25%
13%
19%
11%
ef
ef
f
gh
gh
n
n
n
pr
r
52%
48%
25%
30%
35%
10%
8%
4%
13%
29%
32%
28%
23%
17%
90%
5%
4%
1%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
469
210
259
121
143
171
34
43
26
59
131
131
151
98
89
397
40
20
11
22%
20%
23%
38%
36%
22%
5%
17%
17%
23%
26%
22%
25%
21%
18%
22%
22%
19%
19%
ef
ef
f
gh
n
45%
55%
26%
30%
37%
7%
9%
5%
13%
28%
28%
32%
21%
19%
85%
9%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Accessing/ receiving sports/ team
news/ scores
439
318
121
105
111
172
51
25
17
52
163
167
129
88
55
383
29
18
10
20%
30%
11%
33%
28%
22%
8%
10%
11%
20%
33%
28%
22%
19%
11%
21%
16%
16%
17%
b
ef
ef
f
gh
ghi
lmn
n
n
72%
28%
24%
25%
39%
12%
6%
4%
12%
37%
38%
29%
20%
12%
87%
7%
4%
2%
Listen to FM radio
339
168
172
94
91
118
36
37
20
33
95
108
92
70
69
294
25
15
5
16%
16%
16%
29%
23%
15%
6%
14%
13%
13%
19%
18%
16%
15%
14%
16%
14%
14%
8%
ef
ef
f
i
r
r
r
49%
51%
28%
27%
35%
11%
11%
6%
10%
28%
32%
27%
21%
20%
87%
8%
4%
1%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, All4, Demand 5 or Sky
Go)
339
182
157
113
100
109
17
30
14
43
105
114
95
78
53
301
23
13
3
16%
17%
14%
35%
25%
14%
3%
12%
9%
17%
21%
19%
16%
17%
10%
17%
12%
12%
5%
b
def
ef
f
h
gh
n
n
n
r
r
r
54%
46%
33%
30%
32%
5%
9%
4%
13%
31%
33%
28%
23%
16%
89%
7%
4%
1%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
324
170
154
105
89
117
13
20
13
33
118
119
105
62
39
282
22
15
6
15%
16%
14%
33%
22%
15%
2%
8%
8%
13%
24%
20%
18%
13%
8%
16%
12%
14%
10%
def
ef
f
g
ghi
mn
n
n
r
52%
48%
33%
27%
36%
4%
6%
4%
10%
36%
37%
32%
19%
12%
87%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
289
151
138
80
76
107
27
24
13
32
101
101
86
54
49
252
18
17
3
13%
14%
13%
25%
19%
14%
4%
9%
8%
13%
20%
17%
14%
12%
10%
14%
10%
16%
5%
ef
ef
f
ghi
mn
n
r
r
r
52%
48%
28%
26%
37%
9%
8%
4%
11%
35%
35%
30%
19%
17%
87%
6%
6%
1%
Watching live TV on the internet at
the same time as it is broadcast
224
136
88
74
57
82
12
18
10
26
80
74
54
58
38
201
13
8
2
10%
13%
8%
23%
14%
11%
2%
7%
6%
10%
16%
13%
9%
12%
8%
11%
7%
7%
4%
b
def
f
f
ghi
n
n
r
61%
39%
33%
25%
37%
5%
8%
4%
12%
36%
33%
24%
26%
17%
90%
6%
3%
1%
Listen to Podcasts
179
121
58
56
46
58
19
14
7
18
57
70
53
28
28
159
9
9
3
8%
12%
5%
17%
12%
7%
3%
5%
4%
7%
11%
12%
9%
6%
6%
9%
5%
8%
5%
b
def
ef
f
gh
mn
n
pr
67%
33%
31%
26%
33%
11%
8%
4%
10%
32%
39%
29%
16%
16%
89%
5%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
177
95
83
69
52
50
6
19
12
16
53
47
54
46
31
158
9
8
3
8%
9%
7%
22%
13%
6%
1%
7%
8%
6%
11%
8%
9%
10%
6%
9%
5%
7%
5%
def
ef
f
i
n
p
53%
47%
39%
30%
28%
3%
11%
7%
9%
30%
26%
30%
26%
18%
89%
5%
5%
2%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
156
80
76
56
50
46
4
16
13
17
41
39
46
42
29
137
9
8
3
7%
8%
7%
17%
13%
6%
1%
6%
8%
7%
8%
7%
8%
9%
6%
8%
5%
7%
5%
ef
ef
f
n
51%
49%
36%
32%
30%
3%
10%
8%
11%
26%
25%
30%
27%
18%
88%
6%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Remotely control TV services at
home such as Sky+ or Tivo using
your mobile phone
125
81
44
33
40
45
8
7
4
14
52
38
36
28
23
112
5
8
-
6%
8%
4%
10%
10%
6%
1%
3%
3%
5%
10%
7%
6%
6%
4%
6%
3%
8%
-%
b
ef
ef
f
ghi
r
r
pr
65%
35%
26%
32%
36%
6%
6%
4%
11%
41%
31%
29%
22%
18%
89%
4%
7%
-%
Other
34
10
24
1
3
11
19
9
3
1
4
10
4
7
14
29
2
3
*
2%
1%
2%
*%
1%
1%
3%
3%
2%
1%
1%
2%
1%
1%
3%
2%
1%
3%
1%
a
cde
ij
l
30%
70%
3%
10%
32%
56%
25%
10%
4%
11%
28%
11%
19%
41%
85%
5%
9%
1%
WEB/ DATA ACCESS
1495
742
753
297
363
616
219
133
81
180
406
455
433
324
281
1280
116
62
37
69%
71%
68%
93%
91%
79%
34%
51%
53%
70%
82%
77%
73%
70%
56%
71%
64%
58%
62%
ef
ef
f
gh
ghi
mn
n
n
pqr
50%
50%
20%
24%
41%
15%
9%
5%
12%
27%
30%
29%
22%
19%
86%
8%
4%
2%
WATCHING AV CONTENT
761
400
361
206
207
286
62
66
37
95
215
246
215
168
132
660
54
33
14
35%
38%
33%
64%
52%
37%
10%
25%
24%
37%
43%
42%
36%
36%
26%
37%
30%
31%
23%
b
def
ef
f
gh
gh
n
n
n
pr
53%
47%
27%
27%
38%
8%
9%
5%
12%
28%
32%
28%
22%
17%
87%
7%
4%
2%
LISTEN TO AUDIO CONTENT
660
349
311
198
177
228
58
63
40
70
186
216
197
131
117
574
45
32
9
31%
33%
28%
62%
44%
29%
9%
24%
26%
27%
37%
37%
33%
28%
23%
32%
25%
30%
16%
b
def
ef
f
ghi
mn
n
pr
r
r
53%
47%
30%
27%
34%
9%
10%
6%
11%
28%
33%
30%
20%
18%
87%
7%
5%
1%
None of these
137
76
61
-
2
17
117
38
21
7
10
29
30
22
57
112
9
12
4
6%
7%
6%
-%
1%
2%
18%
15%
14%
3%
2%
5%
5%
5%
11%
6%
5%
11%
6%
c
cde
ij
ij
klm
opr
55%
45%
-%
2%
13%
86%
28%
16%
5%
7%
21%
22%
16%
41%
82%
7%
9%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Don't know
2
1
2
-
-
-
2
-
-
1
1
1
*
-
1
2
-
-
*
*%
*%
*%
-%
-%
-%
*%
-%
-%
*%
*%
*%
*%
-%
*%
*%
-%
-%
*%
28%
72%
-%
-%
-%
100%
-%
-%
28%
62%
28%
10%
-%
62%
90%
-%
-%
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Send/ receive text messages (SMS)
1962
1713
250
1280
672
898
1064
91%
92%
87%
96%
83%
90%
92%
b
d
87%
13%
65%
34%
46%
54%
Take photos
1508
1323
186
1063
438
678
830
70%
71%
65%
80%
54%
68%
72%
b
d
88%
12%
70%
29%
45%
55%
General browsing/ surfing the internet
1292
1149
143
961
326
565
727
60%
62%
50%
72%
40%
57%
63%
b
d
e
89%
11%
74%
25%
44%
56%
Send/ receive emails (not SMS)
1152
1013
139
857
288
510
642
54%
54%
49%
64%
36%
51%
55%
b
d
88%
12%
74%
25%
44%
56%
Send/ receive messages with pictures/
images
1098
969
129
801
292
486
612
51%
52%
45%
60%
36%
49%
53%
b
d
88%
12%
73%
27%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Use IM/ Instant Messaging (e.g. BlackBerry
Messenger/ BBM, Apple iMessage,
WhatsApp, Facebook Messenger)
983
872
111
716
260
429
554
46%
47%
39%
54%
32%
43%
48%
b
d
e
89%
11%
73%
26%
44%
56%
Using social networking sites e.g. Facebook,
Twitter, LinkedIn
952
841
112
694
253
426
526
44%
45%
39%
52%
31%
43%
45%
b
d
88%
12%
73%
27%
45%
55%
Download apps or programs directly to your
phone
940
825
115
699
236
426
514
44%
44%
40%
52%
29%
43%
44%
d
88%
12%
74%
25%
45%
55%
Record video clips using the phone
822
718
103
610
207
365
457
38%
38%
36%
46%
26%
37%
39%
d
87%
13%
74%
25%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Play games
776
686
90
564
210
322
454
36%
37%
31%
42%
26%
32%
39%
d
e
88%
12%
73%
27%
41%
59%
Accessing/ receiving news
691
606
85
541
148
320
371
32%
32%
30%
41%
18%
32%
32%
d
88%
12%
78%
21%
46%
54%
Watching short video clips (e.g. on YouTube,
Dailymotion or Vimeo)
672
587
84
494
177
305
367
31%
31%
30%
37%
22%
31%
32%
d
87%
13%
74%
26%
45%
55%
Send/ receive video clips
627
547
81
456
169
279
348
29%
29%
28%
34%
21%
28%
30%
d
87%
13%
73%
27%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Use your handset to help you shop e.g.
compare prices online, read internet reviews,
take photos of products
521
451
70
400
119
265
256
24%
24%
24%
30%
15%
27%
22%
d
f
87%
13%
77%
23%
51%
49%
Listen to music using MP3 function
513
443
70
376
137
234
279
24%
24%
25%
28%
17%
24%
24%
d
86%
14%
73%
27%
46%
54%
Making video calls e.g. via Facetime, Skype
511
453
57
381
128
220
291
24%
24%
20%
29%
16%
22%
25%
d
89%
11%
75%
25%
43%
57%
Making voice calls using a VoIP service e.g.
Viber, Skype
506
454
52
372
133
197
309
23%
24%
18%
28%
16%
20%
27%
b
d
e
90%
10%
74%
26%
39%
61%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
'Check-in' and share your location on social
networking sites (e.g. Facebook, Foursquare)
469
406
63
351
117
214
255
22%
22%
22%
26%
14%
21%
22%
d
87%
13%
75%
25%
46%
54%
Accessing/ receiving sports/ team news/
scores
439
384
55
347
92
202
238
20%
21%
19%
26%
11%
20%
21%
d
87%
13%
79%
21%
46%
54%
Listen to FM radio
339
286
53
252
87
144
195
16%
15%
19%
19%
11%
14%
17%
d
84%
16%
74%
26%
42%
58%
Watching TV programmes/ films on catch-up
services (e.g. BBC iPlayer, ITV Player, All4,
Demand 5 or Sky Go)
339
297
42
255
84
139
200
16%
16%
15%
19%
10%
14%
17%
d
e
88%
12%
75%
25%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
324
288
37
249
75
163
161
15%
15%
13%
19%
9%
16%
14%
d
89%
11%
77%
23%
50%
50%
Accessing files through a cloud service such
as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
289
247
42
213
76
133
157
13%
13%
15%
16%
9%
13%
14%
d
86%
14%
74%
26%
46%
54%
Watching live TV on the internet at the same
time as it is broadcast
224
193
31
172
51
101
124
10%
10%
11%
13%
6%
10%
11%
d
86%
14%
77%
23%
45%
55%
Listen to Podcasts
179
148
31
138
41
82
97
8%
8%
11%
10%
5%
8%
8%
d
83%
17%
77%
23%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Watching other free professional TV
programmes or video channels online (e.g.
via official YouTube channels such as
Channel 4 or Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
177
154
23
130
47
76
101
8%
8%
8%
10%
6%
8%
9%
d
87%
13%
74%
26%
43%
57%
Watching purchased TV programmes/ films
online or downloads either via 'pay per view'
services (e.g. iTunes, Google Play, Blinkbox)
or via a 'standalone' subscription service (e.g.
Netflix, Amazon Prime Instant)
156
130
26
117
39
67
89
7%
7%
9%
9%
5%
7%
8%
d
83%
17%
75%
25%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Remotely control TV services at home such
as Sky+ or Tivo using your mobile phone
125
102
23
101
24
60
65
6%
5%
8%
8%
3%
6%
6%
d
82%
18%
80%
20%
48%
52%
Other
34
29
5
11
22
14
21
2%
2%
2%
1%
3%
1%
2%
c
86%
14%
33%
64%
40%
60%
WEB/ DATA ACCESS
1495
1316
179
1078
409
664
831
69%
70%
63%
81%
50%
67%
72%
b
d
e
88%
12%
72%
27%
44%
56%
WATCHING AV CONTENT
761
668
93
558
201
330
431
35%
36%
33%
42%
25%
33%
37%
d
e
88%
12%
73%
26%
43%
57%
LISTEN TO AUDIO CONTENT
660
569
92
485
174
286
374
31%
30%
32%
36%
21%
29%
32%
d
86%
14%
73%
26%
43%
57%
None of these
137
110
27
27
110
77
60
6%
6%
10%
2%
14%
8%
5%
a
c
f
80%
20%
19%
80%
56%
44%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 34
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Don't know
2
2
-
1
1
-
2
*%
*%
-%
*%
*%
-%
*%
100%
-%
62%
38%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Send/ receive text messages (SMS)
1795
861
934
294
362
699
440
192
115
219
443
504
492
408
391
1515
146
87
47
83%
82%
85%
92%
91%
90%
68%
74%
75%
85%
89%
85%
83%
88%
78%
84%
81%
81%
79%
f
f
f
gh
gh
n
n
ln
48%
52%
16%
20%
39%
24%
11%
6%
12%
25%
28%
27%
23%
22%
84%
8%
5%
3%
General surfing/ browsing the
internet
1080
539
541
216
291
452
121
86
51
129
312
343
311
232
194
941
73
45
22
50%
51%
49%
67%
73%
58%
19%
33%
33%
50%
63%
58%
52%
50%
39%
52%
40%
42%
37%
ef
ef
f
gh
ghi
lmn
n
n
pqr
50%
50%
20%
27%
42%
11%
8%
5%
12%
29%
32%
29%
21%
18%
87%
7%
4%
2%
Take photos
1077
500
577
224
271
437
145
95
62
135
299
316
314
248
200
932
79
48
18
50%
48%
52%
70%
68%
56%
22%
36%
41%
52%
60%
54%
53%
53%
40%
52%
44%
45%
31%
a
ef
ef
f
gh
ghi
n
n
n
pr
r
r
46%
54%
21%
25%
41%
13%
9%
6%
13%
28%
29%
29%
23%
19%
86%
7%
5%
2%
Send/ receive emails (not SMS)
911
474
438
179
229
397
107
63
43
114
293
311
272
180
148
808
57
35
11
42%
45%
40%
56%
57%
51%
16%
24%
28%
44%
59%
53%
46%
39%
29%
45%
31%
33%
19%
b
f
f
f
gh
ghi
lmn
mn
n
pqr
r
r
52%
48%
20%
25%
44%
12%
7%
5%
12%
32%
34%
30%
20%
16%
89%
6%
4%
1%
Using social networking sites e.g.
Facebook, Twitter, LinkedIn
821
381
441
212
229
322
58
77
47
90
238
264
226
169
163
704
57
43
18
38%
36%
40%
66%
57%
41%
9%
30%
31%
35%
48%
45%
38%
36%
32%
39%
31%
40%
30%
def
ef
f
ghi
lmn
n
pr
r
46%
54%
26%
28%
39%
7%
9%
6%
11%
29%
32%
28%
21%
20%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Use IM/ Instant Messaging (e.g.
BlackBerry Messenger/ BBM, Apple
iMessage, WhatsApp, Facebook
Messenger)
789
378
411
197
225
303
65
66
36
98
220
244
234
166
144
685
50
35
19
37%
36%
37%
61%
56%
39%
10%
25%
23%
38%
44%
41%
39%
36%
29%
38%
28%
32%
33%
ef
ef
f
gh
gh
n
n
n
p
48%
52%
25%
29%
38%
8%
8%
5%
12%
28%
31%
30%
21%
18%
87%
6%
4%
2%
Send/ receive messages with
pictures/ images
694
329
365
159
192
270
73
52
38
96
212
193
209
152
141
602
44
36
13
32%
31%
33%
50%
48%
35%
11%
20%
25%
37%
43%
33%
35%
33%
28%
33%
24%
34%
21%
ef
ef
f
gh
gh
n
pr
pr
47%
53%
23%
28%
39%
11%
7%
5%
14%
30%
28%
30%
22%
20%
87%
6%
5%
2%
Play games
551
286
265
151
152
210
38
55
35
74
145
141
169
123
119
477
43
21
10
26%
27%
24%
47%
38%
27%
6%
21%
23%
29%
29%
24%
28%
26%
24%
26%
24%
19%
17%
def
ef
f
g
g
qr
52%
48%
27%
28%
38%
7%
10%
6%
13%
26%
26%
31%
22%
22%
87%
8%
4%
2%
Accessing/ receiving news
527
321
206
109
142
229
46
36
19
62
195
210
157
98
61
463
35
23
5
24%
31%
19%
34%
36%
29%
7%
14%
12%
24%
39%
36%
27%
21%
12%
26%
20%
22%
9%
b
f
ef
f
gh
ghi
lmn
mn
n
r
r
r
61%
39%
21%
27%
43%
9%
7%
4%
12%
37%
40%
30%
19%
12%
88%
7%
4%
1%
Download apps or programs directly
to your phone
505
260
244
136
134
191
43
39
20
65
165
154
149
110
92
440
32
26
6
23%
25%
22%
42%
34%
25%
7%
15%
13%
25%
33%
26%
25%
24%
18%
24%
18%
24%
11%
def
ef
f
gh
ghi
n
n
n
pr
r
r
52%
48%
27%
27%
38%
8%
8%
4%
13%
33%
31%
29%
22%
18%
87%
6%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Record video clips using the phone
456
224
232
116
134
177
29
37
21
66
151
115
147
103
91
397
27
24
8
21%
21%
21%
36%
34%
23%
4%
14%
14%
26%
30%
20%
25%
22%
18%
22%
15%
22%
13%
ef
ef
f
gh
gh
kn
pr
r
49%
51%
25%
29%
39%
6%
8%
5%
14%
33%
25%
32%
23%
20%
87%
6%
5%
2%
Watching short video clips (e.g. on
YouTube, Dailymotion or Vimeo)
451
253
199
125
122
168
36
31
21
61
141
136
124
102
89
400
22
23
6
21%
24%
18%
39%
30%
22%
6%
12%
14%
24%
28%
23%
21%
22%
18%
22%
12%
21%
11%
b
def
ef
f
gh
gh
n
pr
pr
56%
44%
28%
27%
37%
8%
7%
5%
14%
31%
30%
27%
23%
20%
89%
5%
5%
1%
Listen to music using MP3 function
376
219
158
131
106
119
21
35
20
36
120
117
123
77
58
328
22
22
5
17%
21%
14%
41%
26%
15%
3%
13%
13%
14%
24%
20%
21%
17%
12%
18%
12%
20%
9%
b
def
ef
f
ghi
n
n
n
pr
pr
58%
42%
35%
28%
32%
6%
9%
5%
10%
32%
31%
33%
20%
16%
87%
6%
6%
1%
Use your handset to help you shop
e.g. compare prices online, read
internet reviews, take photos of
products
335
166
169
80
99
134
22
34
20
43
126
111
98
71
54
293
16
22
4
16%
16%
15%
25%
25%
17%
3%
13%
13%
16%
25%
19%
17%
15%
11%
16%
9%
21%
7%
ef
ef
f
ghi
n
n
n
pr
pr
50%
50%
24%
30%
40%
7%
10%
6%
13%
38%
33%
29%
21%
16%
87%
5%
7%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Making voice calls using a VoIP
service e.g. Viber, Skype
334
172
162
85
110
107
31
25
14
49
101
103
88
77
67
310
6
15
2
16%
16%
15%
26%
28%
14%
5%
10%
9%
19%
20%
17%
15%
17%
13%
17%
3%
14%
4%
ef
ef
f
gh
gh
pr
pr
52%
48%
25%
33%
32%
9%
7%
4%
15%
30%
31%
26%
23%
20%
93%
2%
5%
1%
Making video calls e.g. via
Facetime, Skype
325
169
156
100
102
108
16
18
15
40
92
89
103
66
67
295
10
15
5
15%
16%
14%
31%
26%
14%
2%
7%
10%
15%
19%
15%
17%
14%
13%
16%
5%
14%
9%
ef
ef
f
g
gh
pr
p
52%
48%
31%
31%
33%
5%
6%
5%
12%
28%
27%
32%
20%
21%
91%
3%
5%
2%
Send/ receive video clips
321
163
159
94
104
105
19
29
21
41
103
85
96
67
74
278
18
20
6
15%
16%
14%
29%
26%
13%
3%
11%
13%
16%
21%
14%
16%
14%
15%
15%
10%
19%
10%
ef
ef
f
gh
pr
pr
51%
49%
29%
32%
33%
6%
9%
6%
13%
32%
26%
30%
21%
23%
86%
6%
6%
2%
'Check-in' and share your location
on social networking sites (e.g.
Facebook, Foursquare)
312
140
172
72
97
122
21
27
17
41
100
93
93
71
56
264
26
14
8
14%
13%
16%
22%
24%
16%
3%
10%
11%
16%
20%
16%
16%
15%
11%
15%
14%
13%
13%
ef
ef
f
g
gh
n
n
45%
55%
23%
31%
39%
7%
9%
5%
13%
32%
30%
30%
23%
18%
85%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Accessing/ receiving sports/ team
news/ scores
306
237
69
80
74
116
36
12
10
36
127
121
90
57
37
270
19
12
5
14%
23%
6%
25%
19%
15%
6%
5%
7%
14%
26%
21%
15%
12%
7%
15%
10%
11%
9%
b
ef
f
f
gh
ghi
lmn
n
n
r
77%
23%
26%
24%
38%
12%
4%
3%
12%
42%
40%
30%
19%
12%
88%
6%
4%
2%
Sending a tweet on Twitter (through
a text, an app, the browser, or
phone's built-in feature)
223
130
93
76
55
84
8
13
10
25
81
83
66
46
28
195
15
9
4
10%
12%
8%
24%
14%
11%
1%
5%
7%
10%
16%
14%
11%
10%
6%
11%
8%
8%
7%
b
def
f
f
g
ghi
mn
n
n
58%
42%
34%
25%
38%
4%
6%
5%
11%
36%
37%
30%
20%
13%
88%
7%
4%
2%
Listen to FM radio
199
101
98
57
55
64
23
21
11
17
58
59
55
44
41
171
15
11
2
9%
10%
9%
18%
14%
8%
3%
8%
7%
7%
12%
10%
9%
9%
8%
9%
8%
11%
3%
ef
ef
f
i
r
r
r
51%
49%
29%
28%
32%
11%
11%
5%
9%
29%
30%
28%
22%
20%
86%
7%
6%
1%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, All4, Demand 5 or Sky
Go)
194
112
82
68
53
65
7
19
8
23
65
60
49
52
33
168
13
11
2
9%
11%
7%
21%
13%
8%
1%
7%
5%
9%
13%
10%
8%
11%
7%
9%
7%
10%
3%
b
def
ef
f
gh
n
n
r
r
r
58%
42%
35%
27%
34%
4%
10%
4%
12%
34%
31%
25%
27%
17%
87%
7%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
175
105
71
49
48
65
13
15
8
22
66
60
49
37
29
152
9
12
2
8%
10%
6%
15%
12%
8%
2%
6%
6%
9%
13%
10%
8%
8%
6%
8%
5%
12%
3%
b
ef
f
f
gh
n
r
pr
60%
40%
28%
27%
37%
7%
8%
5%
13%
38%
34%
28%
21%
16%
87%
5%
7%
1%
Watching live TV on the internet at
the same time as it is broadcast
122
74
47
45
30
44
2
11
8
17
43
29
32
37
24
107
7
6
2
6%
7%
4%
14%
8%
6%
*%
4%
5%
7%
9%
5%
5%
8%
5%
6%
4%
6%
3%
b
def
f
f
g
n
61%
39%
37%
25%
36%
1%
9%
6%
14%
35%
24%
27%
30%
20%
88%
5%
5%
1%
Listen to Podcasts
107
77
30
36
27
32
13
6
4
10
41
37
33
22
15
92
7
6
2
5%
7%
3%
11%
7%
4%
2%
2%
3%
4%
8%
6%
6%
5%
3%
5%
4%
6%
3%
b
def
f
f
ghi
n
n
72%
28%
34%
25%
29%
12%
6%
4%
10%
39%
35%
31%
21%
14%
86%
7%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Watching other free professional TV
programmes or video channels
online (e.g. via official YouTube
channels such as Channel 4 or
Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
104
57
46
43
26
29
5
10
8
10
31
25
26
33
20
92
4
6
1
5%
5%
4%
13%
7%
4%
1%
4%
5%
4%
6%
4%
4%
7%
4%
5%
2%
5%
3%
def
ef
f
ln
55%
45%
42%
25%
28%
5%
10%
8%
10%
30%
24%
25%
32%
19%
89%
4%
6%
1%
Watching purchased TV
programmes/ films online or
downloads either via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or via a 'standalone'
subscription service (e.g. Netflix,
Amazon Prime Instant)
90
50
39
33
31
23
2
7
8
9
24
23
19
31
16
79
3
5
2
4%
5%
4%
10%
8%
3%
*%
3%
5%
3%
5%
4%
3%
7%
3%
4%
2%
5%
3%
ef
ef
f
ln
56%
44%
37%
35%
26%
2%
8%
9%
10%
27%
25%
22%
35%
18%
88%
4%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Remotely control TV services at
home such as Sky+ or Tivo using
your mobile phone
74
53
21
21
24
24
4
6
2
8
31
18
19
21
15
68
-
5
-
3%
5%
2%
7%
6%
3%
1%
2%
1%
3%
6%
3%
3%
4%
3%
4%
-%
5%
-%
b
ef
ef
f
gh
pr
pr
71%
29%
28%
33%
33%
6%
8%
3%
11%
42%
25%
26%
28%
21%
93%
-%
7%
-%
Other
26
8
18
*
2
8
16
7
3
1
2
7
2
6
11
21
2
3
*
1%
1%
2%
*%
*%
1%
3%
3%
2%
1%
*%
1%
*%
1%
2%
1%
1%
3%
1%
cde
ij
j
l
30%
70%
2%
7%
29%
62%
28%
13%
5%
8%
28%
8%
21%
43%
81%
6%
11%
2%
WEB/ DATA ACCESS
1392
690
702
283
352
567
190
118
68
171
387
434
398
302
258
1195
108
59
30
65%
66%
63%
88%
88%
73%
29%
45%
44%
66%
78%
74%
67%
65%
51%
66%
60%
55%
51%
ef
ef
f
gh
ghi
lmn
n
n
qr
50%
50%
20%
25%
41%
14%
9%
5%
12%
28%
31%
29%
22%
19%
86%
8%
4%
2%
WATCHING AV CONTENT
529
282
246
150
144
194
41
40
26
68
160
159
148
123
99
468
28
25
7
25%
27%
22%
47%
36%
25%
6%
15%
17%
26%
32%
27%
25%
26%
20%
26%
15%
23%
12%
b
def
ef
f
gh
gh
n
n
n
pr
pr
53%
47%
28%
27%
37%
8%
8%
5%
13%
30%
30%
28%
23%
19%
89%
5%
5%
1%
LISTEN TO AUDIO CONTENT
483
268
215
157
136
148
42
49
27
49
141
148
150
102
83
421
30
26
6
22%
26%
19%
49%
34%
19%
6%
19%
18%
19%
28%
25%
25%
22%
16%
23%
16%
24%
11%
b
def
ef
f
ghi
n
n
n
pr
pr
56%
44%
33%
28%
31%
9%
10%
6%
10%
29%
31%
31%
21%
17%
87%
6%
5%
1%
None of these
200
110
90
1
2
31
165
45
28
18
21
44
52
31
72
167
14
14
6
9%
11%
8%
*%
1%
4%
25%
17%
18%
7%
4%
8%
9%
7%
14%
9%
8%
13%
10%
cd
cde
ij
ij
klm
55%
45%
1%
1%
15%
83%
23%
14%
9%
10%
22%
26%
16%
36%
83%
7%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2570
1244
1326
366
394
896
914
373
218
310
488
583
784
534
668
1874
226
242
228
Effective Weighted Sample
2107
1026
1081
302
334
741
762
304
173
257
427
498
651
442
539
xx-xxxx-xxxx
219
221
213
Total
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Don't know
3
1
2
-
-
*
3
-
-
1
2
1
*
-
1
3
-
-
*
*%
*%
*%
-%
-%
*%
*%
-%
-%
*%
*%
*%
*%
-%
*%
*%
-%
-%
1%
48%
52%
-%
-%
6%
94%
-%
-%
20%
67%
42%
7%
-%
51%
87%
-%
-%
13%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Send/ receive text messages (SMS)
1795
1566
229
1194
594
822
974
83%
84%
80%
90%
73%
83%
84%
d
87%
13%
66%
33%
46%
54%
General surfing/ browsing the internet
1080
966
114
817
259
477
603
50%
52%
40%
61%
32%
48%
52%
b
d
89%
11%
76%
24%
44%
56%
Take photos
1077
950
127
776
297
470
607
50%
51%
44%
58%
37%
47%
52%
b
d
e
88%
12%
72%
28%
44%
56%
Send/ receive emails (not SMS)
911
809
103
699
207
397
514
42%
43%
36%
53%
26%
40%
44%
b
d
e
89%
11%
77%
23%
44%
56%
Using social networking sites e.g. Facebook,
Twitter, LinkedIn
821
721
100
601
215
377
444
38%
39%
35%
45%
27%
38%
38%
d
88%
12%
73%
26%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Use IM/ Instant Messaging (e.g. BlackBerry
Messenger/ BBM, Apple iMessage,
WhatsApp, Facebook Messenger)
789
705
84
581
204
333
456
37%
38%
29%
44%
25%
33%
39%
b
d
e
89%
11%
74%
26%
42%
58%
Send/ receive messages with pictures/
images
694
612
82
517
175
297
397
32%
33%
29%
39%
22%
30%
34%
d
e
88%
12%
74%
25%
43%
57%
Play games
551
492
60
406
143
215
336
26%
26%
21%
30%
18%
22%
29%
b
d
e
89%
11%
74%
26%
39%
61%
Accessing/ receiving news
527
464
62
419
107
252
274
24%
25%
22%
31%
13%
25%
24%
d
88%
12%
80%
20%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Download apps or programs directly to your
phone
505
444
61
380
122
222
283
23%
24%
21%
29%
15%
22%
24%
d
88%
12%
75%
24%
44%
56%
Record video clips using the phone
456
399
57
345
110
192
264
21%
21%
20%
26%
14%
19%
23%
d
87%
13%
76%
24%
42%
58%
Watching short video clips (e.g. on YouTube,
Dailymotion or Vimeo)
451
398
53
340
110
190
261
21%
21%
19%
26%
14%
19%
23%
d
e
88%
12%
75%
24%
42%
58%
Listen to music using MP3 function
376
326
50
280
96
171
206
17%
17%
18%
21%
12%
17%
18%
d
87%
13%
75%
25%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Use your handset to help you shop e.g.
compare prices online, read internet reviews,
take photos of products
335
289
46
271
63
159
176
16%
15%
16%
20%
8%
16%
15%
d
86%
14%
81%
19%
48%
52%
Making voice calls using a VoIP service e.g.
Viber, Skype
334
306
28
256
78
112
222
16%
16%
10%
19%
10%
11%
19%
b
d
e
92%
8%
77%
23%
33%
67%
Making video calls e.g. via Facetime, Skype
325
292
33
242
83
127
198
15%
16%
12%
18%
10%
13%
17%
b
d
e
90%
10%
74%
25%
39%
61%
Send/ receive video clips
321
276
46
233
87
141
180
15%
15%
16%
18%
11%
14%
16%
d
86%
14%
73%
27%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
'Check-in' and share your location on social
networking sites (e.g. Facebook, Foursquare)
312
269
43
246
65
141
171
14%
14%
15%
18%
8%
14%
15%
d
86%
14%
79%
21%
45%
55%
Accessing/ receiving sports/ team news/
scores
306
271
35
252
54
154
152
14%
15%
12%
19%
7%
15%
13%
d
89%
11%
82%
18%
50%
50%
Sending a tweet on Twitter (through a text,
an app, the browser, or phone's built-in
feature)
223
199
23
170
52
114
108
10%
11%
8%
13%
6%
12%
9%
d
89%
11%
76%
23%
51%
49%
Listen to FM radio
199
170
29
157
42
88
111
9%
9%
10%
12%
5%
9%
10%
d
85%
15%
79%
21%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Watching TV programmes/ films on catch-up
services (e.g. BBC iPlayer, ITV Player, All4,
Demand 5 or Sky Go)
194
165
28
151
43
81
112
9%
9%
10%
11%
5%
8%
10%
d
85%
15%
78%
22%
42%
58%
Accessing files through a cloud service such
as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
175
152
23
136
39
83
92
8%
8%
8%
10%
5%
8%
8%
d
87%
13%
78%
22%
47%
53%
Watching live TV on the internet at the same
time as it is broadcast
122
101
21
98
24
49
72
6%
5%
7%
7%
3%
5%
6%
d
82%
18%
81%
19%
41%
59%
Listen to Podcasts
107
86
21
87
20
55
52
5%
5%
7%
7%
3%
6%
4%
a
d
81%
19%
81%
19%
52%
48%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Watching other free professional TV
programmes or video channels online (e.g.
via official YouTube channels such as
Channel 4 or Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
104
91
13
80
23
41
63
5%
5%
5%
6%
3%
4%
5%
d
87%
13%
77%
23%
39%
61%
Watching purchased TV programmes/ films
online or downloads either via 'pay per view'
services (e.g. iTunes, Google Play, Blinkbox)
or via a 'standalone' subscription service (e.g.
Netflix, Amazon Prime Instant)
90
74
15
69
21
39
51
4%
4%
5%
5%
3%
4%
4%
d
83%
17%
77%
23%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Remotely control TV services at home such
as Sky+ or Tivo using your mobile phone
74
57
16
59
15
39
35
3%
3%
6%
4%
2%
4%
3%
a
d
78%
22%
80%
20%
53%
47%
Other
26
22
4
8
17
11
15
1%
1%
2%
1%
2%
1%
1%
c
83%
17%
32%
65%
43%
57%
WEB/ DATA ACCESS
1392
1228
164
1021
364
620
772
65%
66%
57%
77%
45%
62%
67%
b
d
e
88%
12%
73%
26%
45%
55%
WATCHING AV CONTENT
529
467
62
400
128
222
307
25%
25%
22%
30%
16%
22%
27%
d
e
88%
12%
76%
24%
42%
58%
LISTEN TO AUDIO CONTENT
483
414
69
363
120
215
268
22%
22%
24%
27%
15%
22%
23%
d
86%
14%
75%
25%
45%
55%
None of these
200
157
43
45
153
110
89
9%
8%
15%
3%
19%
11%
8%
a
c
f
78%
22%
23%
77%
55%
45%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 36
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2570
2141
429
1352
1203
1217
1353
Effective Weighted Sample
2107
1768
358
1148
1019
1006
1102
Total
2152
1866
286
1332
810
995
1157
87%
13%
62%
38%
46%
54%
Don't know
3
3
-
1
2
1
2
*%
*%
-%
*%
*%
*%
*%
100%
-%
45%
55%
22%
78%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Hearing the person on the other end
of the line in a conversation, even
with the volume turned up
52
27
25
6
4
13
30
10
5
6
10
15
11
11
15
42
6
3
*
2%
2%
2%
2%
1%
2%
4%
3%
3%
2%
2%
2%
2%
2%
3%
2%
3%
3%
1%
de
r
51%
49%
11%
7%
24%
58%
19%
10%
12%
20%
29%
21%
22%
29%
81%
12%
6%
1%
Navigating the phone's menu
system to use the different features
on your phone
49
22
27
-
-
8
41
17
5
5
3
8
10
13
18
33
10
5
1
2%
2%
2%
-%
-%
1%
5%
5%
3%
2%
1%
1%
2%
3%
3%
2%
5%
4%
2%
cde
ij
j
o
o
44%
56%
-%
-%
16%
84%
35%
10%
10%
6%
17%
21%
26%
36%
66%
20%
10%
3%
Writing text messages
48
23
25
1
2
3
42
19
6
1
5
8
11
9
19
37
7
3
1
2%
2%
2%
*%
*%
*%
5%
6%
3%
*%
1%
1%
2%
2%
3%
2%
3%
3%
2%
cde
ij
ij
k
48%
52%
3%
4%
7%
87%
41%
12%
1%
10%
17%
23%
20%
41%
77%
14%
7%
2%
Pressing the buttons on your mobile
phone
48
25
23
2
2
7
37
17
5
4
7
8
10
9
21
40
2
4
2
2%
2%
2%
1%
*%
1%
5%
5%
3%
2%
1%
1%
2%
2%
4%
2%
1%
4%
3%
cde
ij
kl
51%
49%
4%
3%
16%
77%
36%
11%
9%
16%
16%
21%
19%
44%
83%
5%
9%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Seeing and being able to read the
digital display
38
20
18
1
1
5
31
12
3
5
6
6
8
12
13
29
3
4
2
2%
2%
1%
*%
*%
1%
4%
4%
2%
2%
1%
1%
1%
2%
2%
1%
2%
4%
2%
cde
j
o
54%
46%
2%
2%
13%
83%
31%
7%
13%
15%
15%
20%
31%
33%
76%
9%
11%
4%
Hearing the phone ring, even with
the volume turned up
36
16
19
1
4
10
21
8
2
7
4
8
9
6
13
27
5
3
*
2%
1%
2%
*%
1%
1%
3%
2%
1%
3%
1%
1%
1%
1%
2%
1%
2%
3%
1%
ce
45%
55%
3%
11%
28%
58%
22%
5%
21%
12%
21%
25%
16%
38%
76%
14%
9%
1%
Seeing the numbers used to dial
with
29
12
16
-
3
2
24
13
1
2
3
2
5
7
15
22
3
2
1
1%
1%
1%
-%
1%
*%
3%
4%
*%
1%
1%
*%
1%
1%
3%
1%
1%
2%
2%
cde
hij
kl
43%
57%
-%
9%
8%
83%
44%
3%
5%
11%
7%
18%
25%
51%
78%
10%
8%
4%
Seeing the letters and symbols on
the on-screen keyboard
24
12
12
1
1
1
22
10
2
1
3
2
5
7
9
17
4
3
*
1%
1%
1%
*%
*%
*%
3%
3%
1%
*%
1%
*%
1%
1%
2%
1%
2%
2%
*%
cde
ij
k
or
49%
51%
3%
3%
4%
90%
43%
9%
4%
11%
10%
21%
29%
39%
70%
18%
11%
1%
Using the letters displayed on the
on-screen keyboard
23
13
10
2
1
4
17
9
1
1
4
5
6
4
8
16
5
1
1
1%
1%
1%
1%
*%
*%
2%
3%
*%
*%
1%
1%
1%
1%
1%
1%
2%
1%
1%
de
ij
o
56%
44%
8%
4%
15%
73%
38%
3%
4%
19%
20%
26%
18%
36%
70%
22%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Using touch to open, close or move
within the screen
21
10
11
-
-
5
16
6
3
1
4
6
4
3
8
14
5
1
1
1%
1%
1%
-%
-%
1%
2%
2%
2%
*%
1%
1%
1%
1%
1%
1%
3%
1%
1%
cde
i
o
47%
53%
-%
-%
22%
78%
31%
13%
3%
19%
30%
20%
14%
37%
66%
25%
6%
3%
Picking up the handset when your
mobile rings
18
8
10
4
1
1
11
8
1
1
-
3
3
3
10
15
2
1
1
1%
1%
1%
1%
*%
*%
1%
2%
1%
*%
-%
*%
*%
1%
2%
1%
1%
1%
1%
e
e
ij
l
44%
56%
24%
4%
8%
63%
43%
7%
5%
-%
17%
14%
15%
54%
82%
9%
6%
4%
Holding the mobile phone to your
ear
18
7
11
1
1
-
16
7
3
-
1
4
2
4
9
14
1
2
*
1%
1%
1%
*%
*%
-%
2%
2%
2%
-%
*%
1%
*%
1%
2%
1%
1%
2%
1%
de
ij
ij
l
41%
59%
6%
6%
-%
87%
38%
19%
-%
4%
20%
11%
20%
50%
78%
8%
12%
2%
Any other difficulties
54
27
26
9
7
17
21
11
3
6
5
15
11
14
13
48
2
2
1
2%
2%
2%
3%
2%
2%
3%
3%
2%
2%
1%
2%
2%
3%
2%
2%
1%
2%
1%
j
51%
49%
16%
13%
31%
39%
20%
5%
11%
10%
29%
20%
26%
25%
90%
5%
4%
1%
No, none
2080
1007
1073
305
386
751
638
258
147
243
475
567
567
447
497
1747
176
98
58
89%
89%
89%
94%
96%
94%
79%
79%
87%
91%
93%
91%
90%
88%
86%
90%
86%
85%
90%
f
f
f
g
g
gh
n
n
48%
52%
15%
19%
36%
31%
12%
7%
12%
23%
27%
27%
22%
24%
84%
8%
5%
3%
Don't know
28
16
12
-
-
-
28
10
3
-
2
7
3
6
12
20
5
2
2
1%
1%
1%
-%
-%
-%
3%
3%
2%
-%
*%
1%
1%
1%
2%
1%
3%
1%
2%
cde
ij
i
l
o
o
56%
44%
-%
-%
-%
100%
36%
10%
-%
7%
23%
11%
23%
43%
70%
19%
5%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Hearing the person on the other end of the
line in a conversation, even with the volume
turned up
52
44
8
22
29
24
28
2%
2%
3%
2%
3%
2%
2%
c
84%
16%
41%
56%
46%
54%
Navigating the phone's menu system to use
the different features on your phone
49
40
9
9
40
25
24
2%
2%
3%
1%
4%
2%
2%
c
81%
19%
18%
82%
52%
48%
Writing text messages
48
37
10
8
39
23
25
2%
2%
3%
1%
4%
2%
2%
c
78%
22%
16%
82%
49%
51%
Pressing the buttons on your mobile phone
48
40
8
9
39
23
25
2%
2%
3%
1%
4%
2%
2%
c
83%
17%
18%
82%
49%
51%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Seeing and being able to read the digital
display
38
32
6
9
27
25
13
2%
2%
2%
1%
3%
2%
1%
c
f
84%
16%
24%
71%
67%
33%
Hearing the phone ring, even with the volume
turned up
36
31
5
12
23
18
17
2%
2%
2%
1%
2%
2%
1%
c
86%
14%
35%
65%
52%
48%
Seeing the numbers used to dial with
29
25
4
3
25
17
12
1%
1%
1%
*%
3%
2%
1%
c
88%
12%
11%
87%
58%
42%
Seeing the letters and symbols on the on-
screen keyboard
24
21
3
6
17
10
13
1%
1%
1%
*%
2%
1%
1%
c
86%
14%
23%
69%
44%
56%
Using the letters displayed on the on-screen
keyboard
23
19
4
6
18
10
14
1%
1%
1%
*%
2%
1%
1%
c
83%
17%
24%
76%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Using touch to open, close or move within the
screen
21
14
6
6
14
9
12
1%
1%
2%
*%
1%
1%
1%
a
c
70%
30%
27%
67%
42%
58%
Picking up the handset when your mobile
rings
18
16
2
4
14
5
12
1%
1%
*%
*%
1%
1%
1%
c
91%
9%
24%
76%
30%
70%
Holding the mobile phone to your ear
18
16
2
4
14
8
10
1%
1%
1%
*%
1%
1%
1%
c
91%
9%
24%
76%
46%
54%
Any other difficulties
54
39
15
26
27
28
26
2%
2%
5%
2%
3%
3%
2%
a
72%
28%
49%
51%
51%
49%
No, none
2080
1816
264
1269
802
957
1123
89%
90%
85%
94%
82%
88%
90%
b
d
87%
13%
61%
39%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 38
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD6). SHOWCARD Thinking about mobile phones, do you ever have/ think you might have difficulties with any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
28
24
4
-
27
15
13
1%
1%
1%
-%
3%
1%
1%
c
86%
14%
-%
97%
54%
46%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes - desktop PC
809
453
355
114
91
345
258
45
44
104
238
315
224
158
111
701
63
32
13
35%
40%
30%
35%
23%
43%
32%
14%
26%
39%
47%
51%
36%
31%
19%
36%
31%
27%
20%
b
d
cdf
d
g
gh
ghi
lmn
n
n
qr
r
r
56%
44%
14%
11%
43%
32%
6%
5%
13%
29%
39%
28%
20%
14%
87%
8%
4%
2%
Yes - laptop
1528
763
765
244
286
595
403
120
83
179
412
491
458
315
265
1303
130
63
33
65%
67%
64%
75%
71%
74%
50%
37%
49%
67%
81%
79%
73%
62%
46%
67%
64%
55%
51%
f
f
f
g
gh
ghi
lmn
mn
n
qr
qr
50%
50%
16%
19%
39%
26%
8%
5%
12%
27%
32%
30%
21%
17%
85%
8%
4%
2%
Yes - netbook
195
116
79
31
32
93
39
10
6
24
61
74
57
38
26
160
21
11
4
8%
10%
7%
9%
8%
12%
5%
3%
4%
9%
12%
12%
9%
8%
5%
8%
10%
9%
7%
b
f
f
f
gh
gh
mn
n
n
60%
40%
16%
17%
48%
20%
5%
3%
12%
31%
38%
29%
20%
13%
82%
11%
5%
2%
Yes - tablet computer - e.g. iPad
1332
653
679
213
260
545
314
103
76
149
393
437
395
265
235
1125
110
63
35
57%
57%
57%
66%
64%
68%
39%
32%
45%
56%
77%
70%
63%
52%
41%
58%
54%
54%
54%
f
f
f
g
gh
ghi
lmn
mn
n
49%
51%
16%
19%
41%
24%
8%
6%
11%
29%
33%
30%
20%
18%
84%
8%
5%
3%
TOTAL YES
1953
974
979
297
358
740
558
173
121
239
497
593
560
416
383
1658
160
88
47
84%
86%
82%
92%
89%
93%
69%
53%
72%
90%
98%
96%
89%
82%
66%
85%
79%
76%
73%
b
f
f
df
g
gh
ghi
lmn
mn
n
pqr
50%
50%
15%
18%
38%
29%
9%
6%
12%
25%
30%
29%
21%
20%
85%
8%
4%
2%
PC ONLY
114
66
48
6
6
30
71
11
10
21
17
33
27
30
25
99
8
5
2
5%
6%
4%
2%
2%
4%
9%
3%
6%
8%
3%
5%
4%
6%
4%
5%
4%
4%
3%
b
cde
gj
58%
42%
6%
6%
27%
62%
10%
9%
18%
15%
29%
23%
26%
22%
87%
7%
4%
1%
LAPTOP ONLY
385
189
196
58
73
119
135
48
24
53
59
86
103
97
98
331
30
16
8
16%
17%
16%
18%
18%
15%
17%
15%
14%
20%
12%
14%
16%
19%
17%
17%
15%
13%
13%
j
k
49%
51%
15%
19%
31%
35%
13%
6%
14%
15%
22%
27%
25%
26%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TABLET ONLY
162
64
99
31
44
46
41
32
18
19
21
19
39
38
67
130
13
11
10
7%
6%
8%
10%
11%
6%
5%
10%
11%
7%
4%
3%
6%
8%
12%
7%
6%
9%
15%
a
ef
ef
j
j
k
k
klm
op
39%
61%
19%
27%
28%
25%
20%
11%
12%
13%
11%
24%
23%
41%
80%
8%
7%
6%
No
380
161
219
27
46
58
249
152
47
27
11
28
68
90
194
292
44
28
17
16%
14%
18%
8%
11%
7%
31%
47%
28%
10%
2%
4%
11%
18%
34%
15%
21%
24%
27%
a
e
cde
hij
ij
j
k
kl
klm
o
o
o
42%
58%
7%
12%
15%
66%
40%
12%
7%
3%
7%
18%
24%
51%
77%
11%
7%
5%
Don't know
2
*
2
-
-
-
2
1
-
-
-
-
-
1
2
2
-
-
*
*%
*%
*%
-%
-%
-%
*%
*%
-%
-%
-%
-%
-%
*%
*%
*%
-%
-%
*%
12%
88%
-%
-%
-%
100%
41%
-%
-%
-%
-%
-%
29%
71%
88%
-%
-%
12%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes - desktop PC
809
695
114
500
305
419
389
35%
34%
37%
37%
31%
39%
31%
d
f
86%
14%
62%
38%
52%
48%
Yes - laptop
1528
1312
216
1022
500
721
808
65%
65%
70%
76%
51%
66%
65%
d
86%
14%
67%
33%
47%
53%
Yes - netbook
195
165
30
131
63
103
92
8%
8%
10%
10%
6%
9%
7%
d
85%
15%
67%
32%
53%
47%
Yes - tablet computer - e.g. iPad
1332
1150
182
913
411
642
690
57%
57%
59%
68%
42%
59%
55%
d
86%
14%
69%
31%
48%
52%
TOTAL YES
1953
xx-xxxx-xxxx
267
1253
690
923
1029
84%
83%
86%
93%
71%
85%
82%
d
86%
14%
64%
35%
47%
53%
PC ONLY
114
100
15
45
68
66
48
5%
5%
5%
3%
7%
6%
4%
c
f
87%
13%
40%
60%
58%
42%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 39
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a desktop PC, laptop, netbook or tablet computer? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
LAPTOP ONLY
385
330
55
230
154
163
221
16%
16%
18%
17%
16%
15%
18%
86%
14%
60%
40%
42%
58%
TABLET ONLY
162
146
17
93
68
63
100
7%
7%
5%
7%
7%
6%
8%
e
90%
10%
57%
42%
38%
62%
No
380
338
43
96
282
161
219
16%
17%
14%
7%
29%
15%
18%
c
89%
11%
25%
74%
42%
58%
Don't know
2
2
*
-
2
1
1
*%
*%
*%
-%
*%
*%
*%
88%
12%
-%
100%
30%
70%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1526
743
783
235
243
618
430
136
102
186
385
418
506
300
301
1127
131
136
132
Effective Weighted Sample
1259
620
639
192
209
514
363
111
81
153
336
360
422
251
239
993
128
125
123
Total
1332
653
679
213
260
545
314
103
76
149
393
437
395
265
235
1125
110
63
35
49%
51%
16%
19%
41%
24%
8%
6%
11%
29%
33%
30%
20%
18%
84%
8%
5%
3%
One
(1.0)
712
337
375
95
145
252
220
71
47
94
172
207
204
147
154
595
62
36
19
53%
52%
55%
44%
56%
46%
70%
69%
62%
63%
44%
47%
52%
56%
66%
53%
56%
57%
56%
ce
cde
j
j
j
k
klm
47%
53%
13%
20%
35%
31%
10%
7%
13%
24%
29%
29%
21%
22%
84%
9%
5%
3%
Two
(2.0)
393
194
199
74
85
172
62
20
20
39
135
145
128
76
45
339
30
17
7
30%
30%
29%
35%
33%
32%
20%
20%
26%
26%
34%
33%
32%
29%
19%
30%
28%
27%
21%
f
f
f
g
n
n
n
r
49%
51%
19%
22%
44%
16%
5%
5%
10%
34%
37%
33%
19%
11%
86%
8%
4%
2%
Three
(3.0)
146
79
67
28
13
83
22
7
5
10
58
57
43
23
23
123
10
7
6
11%
12%
10%
13%
5%
15%
7%
7%
6%
7%
15%
13%
11%
9%
10%
11%
9%
11%
18%
df
df
ghi
o
54%
46%
19%
9%
57%
15%
5%
3%
7%
40%
39%
29%
16%
16%
84%
7%
5%
4%
Four
(4.0)
53
27
26
14
8
24
6
5
3
4
16
16
17
13
7
46
5
2
1
4%
4%
4%
7%
3%
4%
2%
5%
4%
3%
4%
4%
4%
5%
3%
4%
4%
3%
3%
f
51%
49%
27%
15%
46%
12%
9%
6%
7%
30%
31%
31%
25%
13%
86%
9%
4%
2%
Five or more
(5.0)
26
14
12
1
8
13
3
-
1
2
12
11
4
5
6
20
3
1
1
2%
2%
2%
1%
3%
2%
1%
-%
1%
2%
3%
3%
1%
2%
2%
2%
3%
2%
3%
54%
46%
5%
32%
50%
12%
-%
4%
10%
46%
43%
14%
21%
22%
80%
11%
6%
3%
Don't know
2
1
1
1
-
-
1
-
-
-
-
-
1
1
1
2
-
-
-
*%
*%
*%
1%
-%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
*%
-%
-%
-%
37%
63%
72%
-%
-%
28%
-%
-%
-%
-%
-%
35%
37%
28%
100%
-%
-%
-%
Mean number
1.7
1.8
1.7
1.8
1.6
1.8
1.4
1.5
1.6
1.5
1.9
1.8
1.7
1.7
1.6
1.7
1.7
1.7
1.8
df
f
df
ghi
n
Standard deviation
.95
.97
.92
.94
.95
.99
.79
.82
.90
.86
1.00
.97
.89
.97
.95
.94
.99
.95
1.02
Standard error
.02
.04
.03
.06
.06
.04
.04
.07
.09
.06
.05
.05
.04
.06
.06
.03
.09
.08
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 40
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE)
Base : Those with any tablet computers in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1526
1261
265
926
591
754
772
Effective Weighted Sample
1259
1049
222
786
497
627
633
Total
1332
1150
182
913
411
642
690
86%
14%
69%
31%
48%
52%
One
(1.0)
712
618
94
471
240
328
385
53%
54%
52%
52%
58%
51%
56%
c
87%
13%
66%
34%
46%
54%
Two
(2.0)
393
343
50
279
112
193
200
30%
30%
28%
31%
27%
30%
29%
87%
13%
71%
28%
49%
51%
Three
(3.0)
146
121
25
103
41
79
67
11%
11%
13%
11%
10%
12%
10%
83%
17%
70%
28%
54%
46%
Four
(4.0)
53
44
9
43
9
29
24
4%
4%
5%
5%
2%
5%
3%
d
83%
17%
81%
17%
55%
45%
Five or more
(5.0)
26
22
4
17
7
11
14
2%
2%
2%
2%
2%
2%
2%
84%
16%
67%
29%
44%
56%
Don't know
2
2
-
-
2
1
1
*%
*%
-%
-%
*%
*%
*%
100%
-%
-%
100%
37%
63%
Mean number
1.7
1.7
1.8
1.7
1.6
1.8
1.7
d
Standard deviation
.95
.94
1.00
.96
.89
.96
.93
Standard error
.02
.03
.06
.03
.04
.03
.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1526
743
783
235
243
618
430
136
102
186
385
418
506
300
301
1127
131
136
132
Effective Weighted Sample
1259
620
639
192
209
514
363
111
81
153
336
360
422
251
239
993
128
125
123
Total
1332
653
679
213
260
545
314
103
76
149
393
437
395
265
235
1125
110
63
35
49%
51%
16%
19%
41%
24%
8%
6%
11%
29%
33%
30%
20%
18%
84%
8%
5%
3%
Yes
1093
533
559
175
217
451
250
83
59
121
341
376
331
209
177
915
94
54
30
82%
82%
82%
82%
84%
83%
80%
80%
78%
81%
87%
86%
84%
79%
75%
81%
86%
86%
86%
h
mn
n
49%
51%
16%
20%
41%
23%
8%
5%
11%
31%
34%
30%
19%
16%
84%
9%
5%
3%
No
238
119
119
38
43
93
64
21
16
28
51
61
64
56
57
210
15
9
5
18%
18%
18%
18%
16%
17%
20%
20%
21%
19%
13%
14%
16%
21%
24%
19%
13%
14%
14%
k
kl
50%
50%
16%
18%
39%
27%
9%
7%
12%
22%
26%
27%
24%
24%
88%
6%
4%
2%
Don't know
1
-
1
-
-
1
-
-
1
-
-
-
-
-
1
-
1
-
-
*%
-%
*%
-%
-%
*%
-%
-%
1%
-%
-%
-%
-%
-%
*%
-%
1%
-%
-%
j
o
-%
100%
-%
-%
100%
-%
-%
100%
-%
-%
-%
-%
-%
100%
-%
100%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 41
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)
Base : Those with any tablet computers in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1526
1261
265
926
591
754
772
Effective Weighted Sample
1259
1049
222
786
497
627
633
Total
1332
1150
182
913
411
642
690
86%
14%
69%
31%
48%
52%
Yes
1093
948
145
767
320
527
566
82%
82%
80%
84%
78%
82%
82%
d
87%
13%
70%
29%
48%
52%
No
238
201
37
145
91
113
125
18%
18%
20%
16%
22%
18%
18%
c
84%
16%
61%
38%
48%
52%
Don't know
1
1
-
1
-
1
-
*%
*%
-%
*%
-%
*%
-%
100%
-%
100%
-%
100%
-%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE46). SHOWCARD Which one of these best describes where you use your tablet computer? (SINGLE CODE)
Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1246
599
647
197
205
505
339
108
79
153
334
356
424
234
231
906
112
115
113
Effective Weighted Sample
1024
500
524
160
175
418
285
88
62
126
290
305
353
197
183
798
109
106
105
Total
1093
533
559
175
217
451
250
83
59
121
341
376
331
209
177
915
94
54
30
49%
51%
16%
20%
41%
23%
8%
**
11%
31%
34%
30%
19%
16%
84%
9%
5%
3%
I always use in the home
550
238
312
78
122
216
134
58
**
67
144
139
156
127
128
452
47
29
22
50%
45%
56%
45%
56%
48%
54%
70%
**
56%
42%
37%
47%
61%
72%
49%
50%
54%
75%
a
c
ij
j
k
kl
klm
opq
43%
57%
14%
22%
39%
24%
10%
**
12%
26%
25%
28%
23%
23%
82%
9%
5%
4%
I mainly use in the home
270
143
128
42
44
108
76
11
**
34
107
113
87
43
27
228
26
13
3
25%
27%
23%
24%
20%
24%
31%
14%
**
28%
31%
30%
26%
21%
15%
25%
27%
24%
10%
de
g
g
mn
n
r
r
r
53%
47%
16%
16%
40%
28%
4%
**
12%
40%
42%
32%
16%
10%
84%
10%
5%
1%
I use equally in the home and
outside the home
244
133
111
50
45
117
32
14
**
15
80
111
78
33
21
208
20
11
4
22%
25%
20%
29%
21%
26%
13%
17%
**
12%
23%
29%
24%
16%
12%
23%
21%
21%
14%
b
f
f
f
i
mn
mn
r
55%
45%
21%
18%
48%
13%
6%
**
6%
33%
45%
32%
14%
9%
86%
8%
5%
2%
I mainly use outside the home
23
15
8
3
4
9
7
-
**
5
10
11
8
4
1
21
2
*
-
2%
3%
1%
2%
2%
2%
3%
-%
**
4%
3%
3%
2%
2%
1%
2%
2%
1%
-%
64%
36%
14%
19%
37%
30%
-%
**
21%
42%
45%
34%
15%
5%
91%
7%
2%
-%
I always use outside the home
5
4
1
1
2
2
-
-
**
1
1
2
2
1
-
5
-
-
-
*%
1%
*%
1%
1%
*%
-%
-%
**
1%
*%
1%
*%
1%
-%
1%
-%
-%
-%
85%
15%
27%
42%
30%
-%
-%
**
15%
18%
42%
30%
27%
-%
100%
-%
-%
-%
ALWAYS/ MAINLY USE IN THE
HOME
821
381
440
121
166
324
211
69
**
101
251
252
243
171
155
680
73
42
25
75%
71%
79%
69%
76%
72%
84%
83%
**
83%
74%
67%
74%
82%
87%
74%
77%
78%
86%
a
cde
j
kl
kl
o
46%
54%
15%
20%
39%
26%
8%
**
12%
31%
31%
30%
21%
19%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE46). SHOWCARD Which one of these best describes where you use your tablet computer? (SINGLE CODE)
Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1246
599
647
197
205
505
339
108
79
153
334
356
424
234
231
906
112
115
113
Effective Weighted Sample
1024
500
524
160
175
418
285
88
62
126
290
305
353
197
183
798
109
106
105
Total
1093
533
559
175
217
451
250
83
59
121
341
376
331
209
177
915
94
54
30
49%
51%
16%
20%
41%
23%
8%
**
11%
31%
34%
30%
19%
16%
84%
9%
5%
3%
ALWAYS/ MAINLY USE OUTSIDE
THE HOME
28
19
9
5
7
10
7
-
**
6
11
13
10
5
1
26
2
*
-
3%
4%
2%
3%
3%
2%
3%
-%
**
5%
3%
3%
3%
2%
1%
3%
2%
1%
-%
b
g
68%
32%
16%
23%
36%
25%
-%
**
20%
38%
45%
34%
17%
4%
93%
6%
2%
-%
EVER USE OUTSIDE THE HOME
542
295
247
97
95
234
116
25
**
54
197
237
175
81
49
463
47
25
7
50%
55%
44%
55%
44%
52%
46%
30%
**
44%
58%
63%
53%
39%
28%
51%
50%
46%
25%
b
d
g
gi
lmn
mn
n
r
r
r
54%
46%
18%
18%
43%
21%
5%
**
10%
36%
44%
32%
15%
9%
85%
9%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE46). SHOWCARD Which one of these best describes where you use your tablet computer? (SINGLE CODE)
Base : Those who personally use a tablet computer
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1246
1040
206
776
464
615
631
Effective Weighted Sample
1024
860
173
657
390
510
515
Total
1093
948
145
767
320
527
566
87%
13%
70%
29%
48%
52%
I always use in the home
550
488
63
368
181
248
303
50%
51%
43%
48%
57%
47%
54%
b
c
e
89%
11%
67%
33%
45%
55%
I mainly use in the home
270
228
42
193
73
144
127
25%
24%
29%
25%
23%
27%
22%
84%
16%
71%
27%
53%
47%
I use equally in the home and outside the
home
244
210
34
187
56
116
128
22%
22%
23%
24%
18%
22%
23%
d
86%
14%
77%
23%
48%
52%
I mainly use outside the home
23
18
6
16
8
19
5
2%
2%
4%
2%
2%
4%
1%
f
75%
25%
67%
33%
80%
20%
I always use outside the home
5
4
1
4
1
2
3
*%
*%
1%
*%
*%
*%
1%
85%
15%
73%
27%
30%
70%
ALWAYS/ MAINLY USE IN THE HOME
821
716
105
561
255
391
430
75%
76%
72%
73%
80%
74%
76%
c
87%
13%
68%
31%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 42
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE46). SHOWCARD Which one of these best describes where you use your tablet computer? (SINGLE CODE)
Base : Those who personally use a tablet computer
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1246
1040
206
776
464
615
631
Effective Weighted Sample
1024
860
173
657
390
510
515
Total
1093
948
145
767
320
527
566
87%
13%
70%
29%
48%
52%
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
28
22
6
19
9
20
8
3%
2%
4%
3%
3%
4%
1%
f
77%
23%
68%
32%
72%
28%
EVER USE OUTSIDE THE HOME
542
460
82
399
139
280
263
50%
49%
57%
52%
43%
53%
46%
a
d
f
85%
15%
74%
26%
52%
48%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE47). SHOWCARD In which of these places do you use your tablet computer outside of the home? (MULTI CODE)
Base : Those who use a tablet computer outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
579
312
267
101
88
241
149
30
28
64
190
215
216
86
61
449
55
50
25
Effective Weighted Sample
492
266
226
84
77
208
127
24
25
54
166
187
184
78
51
396
54
46
23
Total
542
295
247
97
95
234
116
25
22
54
197
237
175
81
49
463
47
25
7
54%
46%
18%
**
43%
21%
**
**
**
36%
44%
32%
**
**
85%
**
**
**
When travelling (e.g. on a train or in
a car)
342
198
145
56
**
165
55
**
**
**
136
159
104
**
**
294
**
**
**
63%
67%
59%
58%
**
71%
48%
**
**
**
69%
67%
59%
**
**
64%
**
**
**
cf
58%
42%
16%
**
48%
16%
**
**
**
40%
46%
30%
**
**
86%
**
**
**
In other people's home (e.g. friends/
family)
231
123
108
53
**
88
46
**
**
**
75
109
70
**
**
202
**
**
**
43%
42%
44%
55%
**
38%
40%
**
**
**
38%
46%
40%
**
**
44%
**
**
**
ef
53%
47%
23%
**
38%
20%
**
**
**
33%
47%
30%
**
**
88%
**
**
**
Indoor public spaces (e.g.
pub/restaurant/ theatre/ shopping
centre)
217
113
104
38
**
93
43
**
**
**
71
102
63
**
**
185
**
**
**
40%
38%
42%
39%
**
40%
37%
**
**
**
36%
43%
36%
**
**
40%
**
**
**
52%
48%
17%
**
43%
20%
**
**
**
33%
47%
29%
**
**
85%
**
**
**
Outdoors
174
89
85
28
**
86
32
**
**
**
53
77
63
**
**
147
**
**
**
32%
30%
34%
29%
**
37%
27%
**
**
**
27%
33%
36%
**
**
32%
**
**
**
51%
49%
16%
**
50%
18%
**
**
**
31%
45%
36%
**
**
85%
**
**
**
At your work place
155
103
52
13
**
90
13
**
**
**
64
86
43
**
**
133
**
**
**
29%
35%
21%
14%
**
39%
11%
**
**
**
33%
36%
25%
**
**
29%
**
**
**
b
cf
l
66%
34%
9%
**
58%
8%
**
**
**
42%
56%
28%
**
**
86%
**
**
**
Other
29
9
19
6
**
10
11
**
**
**
10
14
5
**
**
23
**
**
**
5%
3%
8%
6%
**
4%
10%
**
**
**
5%
6%
3%
**
**
5%
**
**
**
a
e
33%
67%
21%
**
35%
39%
**
**
**
36%
49%
17%
**
**
82%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE47). SHOWCARD In which of these places do you use your tablet computer outside of the home? (MULTI CODE)
Base : Those who use a tablet computer outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
579
312
267
101
88
241
149
30
28
64
190
215
216
86
61
449
55
50
25
Effective Weighted Sample
492
266
226
84
77
208
127
24
25
54
166
187
184
78
51
396
54
46
23
Total
542
295
247
97
95
234
116
25
22
54
197
237
175
81
49
463
47
25
7
54%
46%
18%
**
43%
21%
**
**
**
36%
44%
32%
**
**
85%
**
**
**
Don't know
15
11
3
4
**
7
3
**
**
**
5
6
4
**
**
14
**
**
**
3%
4%
1%
4%
**
3%
3%
**
**
**
2%
3%
2%
**
**
3%
**
**
**
76%
24%
25%
**
47%
20%
**
**
**
31%
42%
28%
**
**
97%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE47). SHOWCARD In which of these places do you use your tablet computer outside of the home? (MULTI CODE)
Base : Those who use a tablet computer outside the home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
579
472
107
390
185
310
269
Effective Weighted Sample
492
402
94
338
159
262
231
Total
542
460
82
399
139
280
263
85%
15%
74%
26%
52%
48%
When travelling (e.g. on a train or in a car)
342
295
48
273
67
179
163
63%
64%
58%
69%
48%
64%
62%
d
86%
14%
80%
20%
52%
48%
In other people's home (e.g. friends/ family)
231
195
36
154
77
134
97
43%
42%
43%
39%
55%
48%
37%
c
f
85%
15%
67%
33%
58%
42%
Indoor public spaces (e.g. pub/restaurant/
theatre/ shopping centre)
217
182
36
164
51
124
93
40%
40%
43%
41%
37%
44%
35%
f
84%
16%
75%
24%
57%
43%
Outdoors
174
147
27
132
40
80
93
32%
32%
33%
33%
29%
29%
36%
85%
15%
76%
23%
46%
54%
At your work place
155
131
24
146
9
86
69
29%
29%
29%
37%
6%
31%
26%
d
85%
15%
94%
6%
56%
44%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 43
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE47). SHOWCARD In which of these places do you use your tablet computer outside of the home? (MULTI CODE)
Base : Those who use a tablet computer outside the home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
579
472
107
390
185
310
269
Effective Weighted Sample
492
402
94
338
159
262
231
Total
542
460
82
399
139
280
263
85%
15%
74%
26%
52%
48%
Other
29
27
2
16
11
13
15
5%
6%
2%
4%
8%
5%
6%
94%
6%
56%
37%
46%
54%
Don't know
15
11
3
13
2
5
9
3%
2%
4%
3%
1%
2%
4%
77%
23%
88%
12%
37%
63%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1246
599
647
197
205
505
339
108
79
153
334
356
424
234
231
906
112
115
113
Effective Weighted Sample
1024
500
524
160
175
418
285
88
62
126
290
305
353
197
183
798
109
106
105
Total
1093
533
559
175
217
451
250
83
59
121
341
376
331
209
177
915
94
54
30
49%
51%
16%
20%
41%
23%
8%
**
11%
31%
34%
30%
19%
16%
84%
9%
5%
3%
Yes
482
229
253
87
103
213
80
36
**
46
147
163
160
85
74
408
45
19
11
44%
43%
45%
50%
47%
47%
32%
43%
**
38%
43%
43%
48%
41%
42%
45%
47%
35%
35%
f
f
f
48%
52%
18%
21%
44%
17%
7%
**
10%
31%
34%
33%
18%
15%
85%
9%
4%
2%
No
500
272
228
79
105
193
123
34
**
59
172
181
147
100
72
415
41
30
14
46%
51%
41%
45%
48%
43%
49%
41%
**
49%
50%
48%
44%
48%
41%
45%
43%
55%
48%
b
54%
46%
16%
21%
39%
25%
7%
**
12%
34%
36%
29%
20%
14%
83%
8%
6%
3%
Don't know
111
32
79
9
9
45
47
13
**
15
22
32
24
24
31
92
9
5
5
10%
6%
14%
5%
4%
10%
19%
16%
**
13%
6%
8%
7%
11%
18%
10%
9%
10%
17%
a
d
cde
j
j
kl
o
29%
71%
8%
8%
41%
43%
12%
**
14%
20%
29%
21%
21%
28%
83%
8%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 44
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who personally use a tablet computer
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1246
1040
206
776
464
615
631
Effective Weighted Sample
1024
860
173
657
390
510
515
Total
1093
948
145
767
320
527
566
87%
13%
70%
29%
48%
52%
Yes
482
431
52
358
122
230
252
44%
45%
36%
47%
38%
44%
45%
b
d
89%
11%
74%
25%
48%
52%
No
500
422
77
354
141
245
255
46%
45%
53%
46%
44%
46%
45%
a
85%
15%
71%
28%
49%
51%
Don't know
111
95
16
54
57
52
59
10%
10%
11%
7%
18%
10%
10%
c
85%
15%
49%
51%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
521
254
267
91
96
225
109
44
27
57
142
149
190
97
85
388
52
40
41
Effective Weighted Sample
433
216
218
76
81
190
92
36
22
48
124
128
159
82
67
343
51
37
39
Total
482
229
253
87
103
213
80
36
19
46
147
163
160
85
74
408
45
19
11
48%
52%
**
**
44%
17%
**
**
**
31%
34%
33%
**
**
85%
**
**
**
Yes
158
82
76
**
**
70
23
**
**
**
42
54
54
**
**
141
**
**
**
33%
36%
30%
**
**
33%
29%
**
**
**
28%
33%
34%
**
**
35%
**
**
**
52%
48%
**
**
44%
15%
**
**
**
26%
34%
34%
**
**
89%
**
**
**
No
308
139
169
**
**
138
55
**
**
**
102
105
103
**
**
253
**
**
**
64%
61%
67%
**
**
65%
68%
**
**
**
69%
65%
64%
**
**
62%
**
**
**
45%
55%
**
**
45%
18%
**
**
**
33%
34%
33%
**
**
82%
**
**
**
Don't know
16
8
8
**
**
4
2
**
**
**
4
4
4
**
**
14
**
**
**
3%
3%
3%
**
**
2%
3%
**
**
**
3%
2%
2%
**
**
3%
**
**
**
50%
50%
**
**
28%
13%
**
**
**
23%
25%
22%
**
**
87%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 45
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G or 4G signal, without the need for a Wi-Fi connection? (SINGLE CODE)
Base : Those who use a 3G or 4G enabled tablet computer
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
521
451
70
351
168
256
265
Effective Weighted Sample
433
375
62
300
140
214
219
Total
482
431
52
358
122
230
252
89%
**
74%
25%
48%
52%
Yes
158
134
**
121
37
82
77
33%
31%
**
34%
30%
35%
30%
85%
**
76%
24%
52%
48%
No
308
282
**
227
79
141
167
64%
65%
**
63%
65%
61%
66%
92%
**
74%
26%
46%
54%
Don't know
16
15
**
10
6
7
9
3%
3%
**
3%
5%
3%
3%
94%
**
63%
37%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes - have access and use at home
1947
965
982
305
380
731
531
179
120
245
499
586
558
415
387
1655
156
89
47
83%
85%
82%
94%
94%
92%
66%
55%
71%
92%
98%
94%
89%
82%
67%
85%
77%
77%
73%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
50%
50%
16%
20%
38%
27%
9%
6%
13%
26%
30%
29%
21%
20%
85%
8%
5%
2%
Yes - have access but don't use at
home
50
25
25
1
3
14
33
11
6
2
4
11
7
12
20
40
5
3
2
2%
2%
2%
*%
1%
2%
4%
3%
4%
1%
1%
2%
1%
2%
3%
2%
3%
2%
3%
cde
ij
ij
l
50%
50%
2%
5%
27%
65%
23%
12%
3%
8%
22%
14%
24%
40%
80%
10%
5%
4%
No do not have access at home
336
144
192
17
20
54
245
134
42
20
5
24
63
79
170
256
41
24
15
14%
13%
16%
5%
5%
7%
30%
41%
25%
8%
1%
4%
10%
16%
29%
13%
20%
21%
23%
a
cde
hij
ij
j
k
kl
klm
o
o
o
43%
57%
5%
6%
16%
73%
40%
13%
6%
2%
7%
19%
24%
51%
76%
12%
7%
5%
Don't know
2
1
1
1
-
-
1
2
-
-
-
-
-
1
1
1
1
*
-
*%
*%
*%
*%
-%
-%
*%
1%
-%
-%
-%
-%
-%
*%
*%
*%
*%
*%
-%
o
49%
51%
49%
-%
-%
51%
100%
-%
-%
-%
-%
-%
31%
69%
31%
49%
20%
-%
INTERNET ACCESS AT HOME
YES
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
86%
87%
84%
95%
95%
93%
70%
58%
75%
92%
99%
96%
90%
84%
70%
87%
79%
79%
77%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
NO
336
144
192
17
20
54
245
134
42
20
5
24
63
79
170
256
41
24
15
14%
13%
16%
5%
5%
7%
30%
41%
25%
8%
1%
4%
10%
16%
29%
13%
20%
21%
23%
a
cde
hij
ij
j
k
kl
klm
o
o
o
43%
57%
5%
6%
16%
73%
40%
13%
6%
2%
7%
19%
24%
51%
76%
12%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 46
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes - have access and use at home
1947
xx-xxxx-xxxx
257
1255
682
913
1034
83%
83%
83%
93%
70%
84%
83%
d
87%
13%
64%
35%
47%
53%
Yes - have access but don't use at home
50
39
11
18
32
22
28
2%
2%
4%
1%
3%
2%
2%
a
c
78%
22%
36%
64%
45%
55%
No do not have access at home
336
295
41
75
258
149
187
14%
15%
13%
6%
27%
14%
15%
c
88%
12%
22%
77%
44%
56%
Don't know
2
2
-
1
1
*
1
*%
*%
-%
*%
*%
*%
*%
100%
-%
49%
51%
20%
80%
INTERNET ACCESS AT HOME
YES
1997
1729
268
1273
714
936
1061
86%
85%
87%
94%
73%
86%
85%
d
87%
13%
64%
36%
47%
53%
NO
336
295
41
75
258
149
187
14%
15%
13%
6%
27%
14%
15%
c
88%
12%
22%
77%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Your workplace
792
441
351
100
201
395
95
27
26
104
284
309
256
164
64
684
59
33
17
34%
39%
29%
31%
50%
49%
12%
8%
15%
39%
56%
50%
41%
32%
11%
35%
29%
28%
26%
b
f
cf
cf
g
gh
ghi
lmn
mn
n
qr
56%
44%
13%
25%
50%
12%
3%
3%
13%
36%
39%
32%
21%
8%
86%
7%
4%
2%
In someone else's home
646
323
323
161
152
223
110
52
45
80
176
197
196
132
120
544
51
32
18
28%
28%
27%
50%
38%
28%
14%
16%
27%
30%
35%
32%
31%
26%
21%
28%
25%
28%
29%
def
ef
f
g
g
g
mn
n
n
50%
50%
25%
23%
35%
17%
8%
7%
12%
27%
31%
30%
20%
19%
84%
8%
5%
3%
Internet café
148
81
67
36
34
60
18
8
6
16
48
55
42
28
24
123
12
8
5
6%
7%
6%
11%
9%
8%
2%
2%
4%
6%
10%
9%
7%
6%
4%
6%
6%
7%
8%
f
f
f
g
gh
mn
n
55%
45%
24%
23%
40%
12%
5%
4%
11%
33%
37%
28%
19%
16%
83%
8%
6%
3%
Library
111
45
66
39
15
36
22
27
3
9
18
29
32
16
33
100
5
4
2
5%
4%
5%
12%
4%
4%
3%
8%
2%
3%
3%
5%
5%
3%
6%
5%
2%
3%
3%
def
f
hij
m
40%
60%
35%
13%
32%
20%
25%
2%
8%
16%
26%
29%
15%
30%
91%
5%
3%
2%
School/ college
111
51
59
78
17
15
1
8
3
3
16
38
42
16
15
98
6
2
4
5%
5%
5%
24%
4%
2%
*%
2%
2%
1%
3%
6%
7%
3%
3%
5%
3%
2%
6%
def
ef
f
mn
mn
q
q
46%
54%
70%
16%
13%
1%
7%
2%
3%
15%
34%
38%
15%
14%
89%
6%
2%
4%
University
67
34
33
39
13
12
3
13
1
1
20
24
32
8
4
60
4
3
1
3%
3%
3%
12%
3%
2%
*%
4%
*%
*%
4%
4%
5%
2%
1%
3%
2%
2%
1%
def
f
f
hi
hi
mn
mn
51%
49%
58%
20%
18%
5%
19%
1%
2%
30%
36%
47%
12%
5%
89%
6%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
UK culture centre/ Learn Direct/
other online learning centres
14
7
7
3
4
5
2
2
-
1
6
3
7
2
1
13
-
-
*
1%
1%
1%
1%
1%
1%
*%
1%
-%
1%
1%
1%
1%
*%
*%
1%
-%
-%
*%
n
49%
51%
23%
26%
36%
16%
12%
-%
10%
43%
25%
53%
15%
7%
98%
-%
-%
2%
Other
124
65
59
22
21
42
39
16
13
18
34
32
38
27
27
110
11
3
1
5%
6%
5%
7%
5%
5%
5%
5%
8%
7%
7%
5%
6%
5%
5%
6%
5%
3%
1%
qr
r
53%
47%
18%
17%
34%
31%
13%
11%
14%
27%
26%
31%
21%
22%
88%
9%
2%
1%
No, do not
983
440
542
56
100
257
570
214
94
106
115
165
206
243
368
794
98
56
34
42%
39%
45%
17%
25%
32%
70%
66%
56%
40%
23%
27%
33%
48%
64%
41%
48%
49%
53%
a
c
cd
cde
hij
ij
j
k
kl
klm
o
o
o
45%
55%
6%
10%
26%
58%
22%
10%
11%
12%
17%
21%
25%
37%
81%
10%
6%
3%
EVER USE INTERNET AT HOME
OR ELSEWHERE
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
87%
88%
85%
98%
98%
95%
68%
63%
77%
95%
99%
95%
92%
85%
73%
88%
81%
81%
77%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Your workplace
792
698
94
760
30
363
429
34%
34%
30%
56%
3%
33%
34%
d
88%
12%
96%
4%
46%
54%
In someone else's home
646
559
87
436
206
318
328
28%
28%
28%
32%
21%
29%
26%
d
87%
13%
67%
32%
49%
51%
Internet café
148
126
23
105
41
68
80
6%
6%
7%
8%
4%
6%
6%
d
85%
15%
71%
28%
46%
54%
Library
111
100
11
53
57
40
71
5%
5%
4%
4%
6%
4%
6%
c
e
90%
10%
48%
52%
36%
64%
School/ college
111
100
10
43
68
43
67
5%
5%
3%
3%
7%
4%
5%
c
91%
9%
39%
61%
39%
61%
University
67
61
6
35
33
32
36
3%
3%
2%
3%
3%
3%
3%
91%
9%
51%
49%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 47
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
UK culture centre/ Learn Direct/ other online
learning centres
14
13
1
9
5
3
11
1%
1%
*%
1%
*%
*%
1%
e
93%
7%
65%
35%
19%
81%
Other
124
107
18
74
48
53
71
5%
5%
6%
5%
5%
5%
6%
86%
14%
59%
39%
43%
57%
No, do not
983
843
140
351
628
453
530
42%
42%
45%
26%
65%
42%
42%
c
86%
14%
36%
64%
46%
54%
EVER USE INTERNET AT HOME OR
ELSEWHERE
2021
1757
264
1298
713
940
1081
87%
87%
85%
96%
73%
87%
86%
d
87%
13%
64%
35%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Every day
1597
806
791
291
345
634
327
125
87
204
449
516
469
324
287
1368
125
69
35
79%
81%
77%
92%
88%
83%
60%
61%
68%
81%
89%
87%
81%
75%
68%
80%
76%
74%
70%
ef
f
f
gh
ghi
lmn
mn
n
r
50%
50%
18%
22%
40%
20%
8%
5%
13%
28%
32%
29%
20%
18%
86%
8%
4%
2%
Several times a week
246
116
130
18
35
84
109
40
24
29
39
49
70
67
61
200
24
12
10
12%
12%
13%
6%
9%
11%
20%
20%
19%
11%
8%
8%
12%
15%
15%
12%
15%
13%
21%
c
cde
ij
ij
k
k
k
o
47%
53%
7%
14%
34%
44%
16%
10%
12%
16%
20%
28%
27%
25%
81%
10%
5%
4%
At least once a week
93
44
49
5
9
22
56
23
7
11
9
17
19
27
31
77
9
5
2
5%
4%
5%
2%
2%
3%
10%
11%
6%
4%
2%
3%
3%
6%
7%
4%
5%
6%
5%
cde
ij
j
kl
kl
48%
52%
6%
10%
24%
61%
24%
8%
12%
10%
18%
20%
29%
33%
82%
9%
6%
3%
At least once a month
29
14
15
1
2
10
16
5
3
3
4
5
8
4
12
22
2
4
1
1%
1%
1%
*%
1%
1%
3%
2%
3%
1%
1%
1%
1%
1%
3%
1%
1%
4%
1%
cde
k
o
49%
51%
2%
8%
33%
56%
16%
12%
12%
14%
18%
27%
14%
40%
77%
7%
13%
2%
A few times a year
15
6
9
-
-
5
10
5
2
4
-
1
6
1
8
12
2
1
1
1%
1%
1%
-%
-%
1%
2%
3%
2%
2%
-%
*%
1%
*%
2%
1%
1%
1%
2%
cde
j
j
j
km
42%
58%
-%
-%
33%
67%
34%
14%
25%
-%
5%
38%
7%
50%
77%
13%
6%
5%
Less than once a year
4
3
2
-
-
1
4
1
-
-
-
-
2
*
2
3
1
*
-
*%
*%
*%
-%
-%
*%
1%
*%
-%
-%
-%
-%
*%
*%
1%
*%
*%
*%
-%
63%
37%
-%
-%
13%
87%
13%
-%
-%
-%
-%
36%
10%
54%
76%
14%
10%
-%
Never
33
10
23
1
*
5
26
7
3
2
1
3
4
7
20
29
2
1
1
2%
1%
2%
*%
*%
1%
5%
3%
3%
1%
*%
*%
1%
2%
5%
2%
1%
1%
1%
a
cde
j
j
klm
30%
70%
4%
1%
15%
79%
20%
10%
6%
3%
8%
11%
22%
59%
87%
7%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
TOTAL AT LEAST ONCE A WEEK
1936
967
970
315
389
741
492
188
119
244
497
583
557
418
379
xx-xxxx-xxxx
157
87
47
96%
97%
95%
99%
99%
97%
90%
92%
92%
96%
99%
98%
97%
97%
90%
96%
96%
93%
95%
ef
f
f
g
ghi
n
n
n
q
50%
50%
16%
20%
38%
25%
10%
6%
13%
26%
30%
29%
22%
20%
85%
8%
4%
2%
TOTAL EVER
1985
990
995
315
391
756
523
198
125
251
501
589
572
424
400
xx-xxxx-xxxx
162
92
49
98%
99%
97%
100%
99%
99%
95%
97%
97%
99%
100%
99%
99%
98%
95%
98%
99%
98%
98%
b
f
f
f
gh
n
n
n
50%
50%
16%
20%
38%
26%
10%
6%
13%
25%
30%
29%
21%
20%
85%
8%
5%
2%
Don't know
3
*
2
-
2
-
1
-
1
-
-
2
-
-
1
2
-
1
*
*%
*%
*%
-%
1%
-%
*%
-%
1%
-%
-%
*%
-%
-%
*%
*%
-%
1%
*%
e
8%
92%
-%
80%
-%
20%
-%
28%
-%
-%
72%
-%
-%
28%
72%
-%
20%
8%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Every day
1597
1385
212
1107
481
736
861
79%
79%
80%
85%
68%
78%
80%
d
87%
13%
69%
30%
46%
54%
Several times a week
246
214
33
129
118
124
123
12%
12%
12%
10%
16%
13%
11%
c
87%
13%
52%
48%
50%
50%
At least once a week
93
85
8
38
55
43
50
5%
5%
3%
3%
8%
5%
5%
c
91%
9%
41%
59%
46%
54%
At least once a month
29
24
5
13
16
16
13
1%
1%
2%
1%
2%
2%
1%
c
83%
17%
46%
54%
54%
46%
A few times a year
15
14
1
4
12
6
10
1%
1%
*%
*%
2%
1%
1%
c
92%
8%
23%
77%
38%
62%
Less than once a year
4
4
1
1
3
-
4
*%
*%
*%
*%
*%
-%
*%
86%
14%
28%
72%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 48
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Never
33
29
4
4
28
14
20
2%
2%
2%
*%
4%
1%
2%
c
87%
13%
13%
85%
41%
59%
TOTAL AT LEAST ONCE A WEEK
1936
xx-xxxx-xxxx
253
1273
654
903
1034
96%
96%
96%
98%
92%
96%
96%
d
87%
13%
66%
34%
47%
53%
TOTAL EVER
1985
1726
259
1291
684
924
1061
98%
98%
98%
99%
96%
98%
98%
d
87%
13%
65%
34%
47%
53%
Don't know
3
2
1
2
*
2
*
*%
*%
*%
*%
*%
*%
*%
80%
20%
92%
8%
92%
8%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
Ordinary phone line - dialup access
11
7
4
1
2
2
6
-
2
1
1
4
3
3
2
10
1
1
-
1%
1%
*%
*%
*%
*%
1%
-%
2%
1%
*%
1%
1%
1%
*%
1%
1%
1%
-%
e
gj
61%
39%
11%
16%
17%
56%
-%
21%
12%
6%
31%
27%
24%
17%
87%
8%
5%
-%
Fixed Broadband ADSL through a
phone line or cable service -
perhaps using a Wi-Fi router. This
would include superfast broadband
services.
1816
899
917
267
332
692
525
156
113
218
485
573
523
382
337
1546
143
83
44
91%
91%
91%
87%
87%
93%
93%
82%
90%
88%
96%
96%
93%
90%
83%
91%
89%
91%
89%
cd
cd
g
g
ghi
lmn
n
n
50%
50%
15%
18%
38%
29%
9%
6%
12%
27%
32%
29%
21%
19%
85%
8%
5%
2%
Mobile Broadband from a mobile
network - connecting via a USB
stick or dongle, or built in
connectivity in a laptop or netbook
or tablet computer with a SIM card
139
76
63
18
32
56
33
15
6
20
38
40
43
28
27
125
9
3
2
7%
8%
6%
6%
8%
7%
6%
8%
4%
8%
7%
7%
8%
7%
7%
7%
5%
3%
4%
q
55%
45%
13%
23%
40%
24%
11%
4%
14%
27%
29%
31%
20%
20%
90%
6%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
Access to the internet using a
mobile phone or smartphone -
through a Wi-Fi network or your
phone's mobile network
739
368
372
146
170
304
119
65
39
98
237
225
206
163
145
678
29
25
7
37%
37%
37%
48%
45%
41%
21%
34%
31%
40%
47%
38%
37%
38%
36%
40%
18%
27%
15%
f
f
f
gh
pqr
pr
50%
50%
20%
23%
41%
16%
9%
5%
13%
32%
30%
28%
22%
20%
92%
4%
3%
1%
Accessing the internet on a device
such as a laptop or tablet using your
mobile phone's internet connection -
known as tethering
79
41
38
14
32
28
5
6
5
7
28
26
28
12
13
67
7
4
1
4%
4%
4%
5%
8%
4%
1%
3%
4%
3%
6%
4%
5%
3%
3%
4%
4%
4%
2%
f
ef
f
52%
48%
18%
40%
35%
6%
7%
6%
9%
36%
33%
35%
15%
16%
85%
9%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
Accessing the internet through a Mi-
Fi mobile broadband wireless router
- which taps into a 3G or 4G mobile
network and can be shared between
devices within range of the signal
22
8
15
6
4
9
3
4
2
2
4
5
10
5
3
18
3
1
1
1%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
2%
1%
1%
f
34%
66%
29%
16%
41%
14%
18%
7%
10%
19%
23%
45%
21%
12%
79%
14%
4%
3%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1967
973
993
298
382
740
547
186
123
244
501
590
560
419
397
1670
157
90
49
98%
98%
99%
97%
100%
99%
97%
98%
98%
99%
100%
99%
99%
98%
98%
99%
97%
99%
99%
cf
cf
gh
n
49%
51%
15%
19%
38%
28%
9%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
TOTAL BROADBAND (EXC.
USING MOBILE PHONE)
1872
932
939
275
346
712
538
163
116
228
491
580
534
401
357
1595
148
84
45
94%
94%
93%
90%
90%
96%
95%
86%
92%
93%
98%
97%
95%
94%
88%
94%
92%
92%
91%
cd
cd
g
ghi
lmn
n
n
50%
50%
15%
18%
38%
29%
9%
6%
12%
26%
31%
29%
21%
19%
85%
8%
4%
2%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
63
38
25
10
15
24
14
11
3
11
7
9
14
19
20
53
8
1
1
3%
4%
2%
3%
4%
3%
2%
6%
3%
5%
1%
1%
3%
5%
5%
3%
5%
1%
3%
j
j
k
kl
q
60%
40%
17%
24%
38%
22%
17%
6%
18%
11%
14%
23%
31%
33%
84%
12%
1%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
SMARTPHONE ACCESS ONLY,
NOT FIXED OR NARROWBAND
OR MOBILE BROADBAND
80
33
47
18
31
22
9
20
6
14
9
6
20
18
36
68
2
6
4
4%
3%
5%
6%
8%
3%
2%
11%
5%
6%
2%
1%
4%
4%
9%
4%
1%
6%
8%
ef
ef
ij
j
k
k
klm
p
p
op
41%
59%
22%
39%
28%
11%
25%
8%
17%
12%
7%
25%
22%
46%
85%
2%
7%
5%
ONLY MOBILE ACCESS, NOT
FIXED OR NARROWBAND
150
74
76
30
50
48
22
31
10
26
17
17
37
37
59
124
14
7
5
8%
7%
8%
10%
13%
6%
4%
16%
8%
11%
3%
3%
7%
9%
15%
7%
9%
7%
11%
f
ef
f
hj
j
j
k
k
klm
49%
51%
20%
33%
32%
15%
21%
7%
17%
11%
11%
25%
25%
40%
83%
9%
5%
3%
Other
5
2
3
-
1
1
3
*
1
-
-
1
1
-
3
4
-
*
-
*%
*%
*%
-%
*%
*%
1%
*%
1%
-%
-%
*%
*%
-%
1%
*%
-%
1%
-%
34%
66%
-%
15%
27%
58%
10%
17%
-%
-%
17%
20%
-%
62%
90%
-%
10%
-%
Don't know
20
11
9
8
-
2
10
3
1
1
1
6
3
5
7
17
3
-
*
1%
1%
1%
3%
-%
*%
2%
2%
1%
*%
*%
1%
*%
1%
2%
1%
2%
-%
1%
de
de
j
l
q
53%
47%
38%
-%
11%
50%
17%
7%
4%
4%
28%
13%
24%
35%
82%
17%
-%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
Ordinary phone line - dialup access
11
8
4
4
7
9
3
1%
*%
1%
*%
1%
1%
*%
c
69%
31%
36%
64%
75%
25%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router. This would include superfast
broadband services.
1816
1560
256
1178
630
882
934
91%
90%
96%
93%
88%
94%
88%
a
d
f
86%
14%
65%
35%
49%
51%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or tablet
computer with a SIM card
139
125
14
91
45
58
81
7%
7%
5%
7%
6%
6%
8%
90%
10%
66%
33%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
739
663
76
543
191
339
400
37%
38%
28%
43%
27%
36%
38%
b
d
90%
10%
73%
26%
46%
54%
Accessing the internet on a device such as a
laptop or tablet using your mobile phone's
internet connection - known as tethering
79
69
10
63
14
41
39
4%
4%
4%
5%
2%
4%
4%
d
88%
12%
80%
18%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
Accessing the internet through a Mi-Fi mobile
broadband wireless router - which taps into a
3G or 4G mobile network and can be shared
between devices within range of the signal
22
20
2
15
8
12
10
1%
1%
1%
1%
1%
1%
1%
90%
10%
65%
35%
54%
46%
TOTAL BROADBAND (INC. USING MOBILE
PHONE)
1967
1702
265
1265
692
925
1041
98%
98%
99%
99%
97%
99%
98%
d
87%
13%
64%
35%
47%
53%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1872
1611
261
1209
653
903
969
94%
93%
97%
95%
92%
97%
91%
a
d
f
86%
14%
65%
35%
48%
52%
MOBILE BROADBAND ONLY, NOT FIXED
OR NARROWBAND
63
58
5
36
26
24
39
3%
3%
2%
3%
4%
3%
4%
93%
7%
57%
41%
38%
62%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 49
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
SMARTPHONE ACCESS ONLY, NOT
FIXED OR NARROWBAND OR MOBILE
BROADBAND
80
76
4
46
34
21
59
4%
4%
1%
4%
5%
2%
6%
b
e
95%
5%
57%
43%
26%
74%
ONLY MOBILE ACCESS, NOT FIXED OR
NARROWBAND
150
142
8
87
61
43
107
8%
8%
3%
7%
9%
5%
10%
b
e
94%
6%
58%
41%
29%
71%
Other
5
4
1
-
4
3
2
*%
*%
*%
-%
1%
*%
*%
c
83%
17%
-%
90%
65%
35%
Don't know
20
18
2
5
15
3
17
1%
1%
1%
*%
2%
*%
2%
c
e
91%
9%
27%
73%
17%
83%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Ordinary phone line - dialup access
11
7
4
1
2
2
6
-
2
1
1
4
3
3
2
10
1
1
-
*%
1%
*%
*%
*%
*%
1%
-%
1%
1%
*%
1%
*%
1%
*%
1%
*%
*%
-%
gj
61%
39%
11%
16%
17%
56%
-%
21%
12%
6%
31%
27%
24%
17%
87%
8%
5%
-%
Fixed Broadband ADSL through a
phone line or cable service -
perhaps using a Wi-Fi router. This
would include superfast broadband
services.
1816
899
917
267
332
692
525
156
113
218
485
573
523
382
337
1546
143
83
44
78%
79%
76%
83%
82%
87%
65%
48%
67%
82%
95%
92%
83%
75%
58%
79%
70%
72%
68%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
50%
50%
15%
18%
38%
29%
9%
6%
12%
27%
32%
29%
21%
19%
85%
8%
5%
2%
Mobile Broadband from a mobile
network - connecting via a USB
stick or dongle, or built in
connectivity in a laptop or netbook
or tablet computer with a SIM card
139
76
63
18
32
56
33
15
6
20
38
40
43
28
27
125
9
3
2
6%
7%
5%
6%
8%
7%
4%
5%
3%
8%
7%
6%
7%
6%
5%
6%
4%
3%
3%
f
f
h
qr
55%
45%
13%
23%
40%
24%
11%
4%
14%
27%
29%
31%
20%
20%
90%
6%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Access to the internet using a
mobile phone or smartphone -
through a Wi-Fi network or your
phone's mobile network
739
368
372
146
170
304
119
65
39
98
237
225
206
163
145
678
29
25
7
32%
32%
31%
45%
42%
38%
15%
20%
23%
37%
47%
36%
33%
32%
25%
35%
14%
22%
11%
ef
f
f
gh
ghi
n
n
n
pqr
pr
50%
50%
20%
23%
41%
16%
9%
5%
13%
32%
30%
28%
22%
20%
92%
4%
3%
1%
Accessing the internet on a device
such as a laptop or tablet using your
mobile phone's internet connection -
known as tethering
79
41
38
14
32
28
5
6
5
7
28
26
28
12
13
67
7
4
1
3%
4%
3%
4%
8%
4%
1%
2%
3%
3%
6%
4%
4%
2%
2%
3%
4%
3%
2%
f
ef
f
g
n
52%
48%
18%
40%
35%
6%
7%
6%
9%
36%
33%
35%
15%
16%
85%
9%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Accessing the internet through a Mi-
Fi mobile broadband wireless router
- which taps into a 3G or 4G mobile
network and can be shared between
devices within range of the signal
22
8
15
6
4
9
3
4
2
2
4
5
10
5
3
18
3
1
1
1%
1%
1%
2%
1%
1%
*%
1%
1%
1%
1%
1%
2%
1%
*%
1%
2%
1%
1%
f
n
34%
66%
29%
16%
41%
14%
18%
7%
10%
19%
23%
45%
21%
12%
79%
14%
4%
3%
TOTAL BROADBAND (INC. USING
MOBILE PHONE)
1967
973
993
298
382
740
547
186
123
244
501
590
560
419
397
1670
157
90
49
84%
86%
83%
92%
95%
93%
68%
57%
73%
92%
99%
95%
89%
83%
69%
86%
77%
78%
76%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
49%
51%
15%
19%
38%
28%
9%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
TOTAL BROADBAND (EXC.
USING MOBILE PHONE)
1872
932
939
275
346
712
538
163
116
228
491
580
534
401
357
1595
148
84
45
80%
82%
78%
85%
86%
89%
66%
50%
69%
86%
97%
93%
85%
79%
62%
82%
73%
73%
69%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
50%
50%
15%
18%
38%
29%
9%
6%
12%
26%
31%
29%
21%
19%
85%
8%
4%
2%
MOBILE BROADBAND ONLY, NOT
FIXED OR NARROWBAND
63
38
25
10
15
24
14
11
3
11
7
9
14
19
20
53
8
1
1
3%
3%
2%
3%
4%
3%
2%
3%
2%
4%
1%
1%
2%
4%
4%
3%
4%
1%
2%
f
j
k
k
q
60%
40%
17%
24%
38%
22%
17%
6%
18%
11%
14%
23%
31%
33%
84%
12%
1%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
SMARTPHONE ACCESS ONLY,
NOT FIXED OR NARROWBAND
OR MOBILE BROADBAND
80
33
47
18
31
22
9
20
6
14
9
6
20
18
36
68
2
6
4
3%
3%
4%
5%
8%
3%
1%
6%
4%
5%
2%
1%
3%
3%
6%
3%
1%
5%
6%
ef
ef
f
j
j
k
k
klm
p
p
op
41%
59%
22%
39%
28%
11%
25%
8%
17%
12%
7%
25%
22%
46%
85%
2%
7%
5%
ONLY MOBILE ACCESS, NOT
FIXED OR NARROWBAND
150
74
76
30
50
48
22
31
10
26
17
17
37
37
59
124
14
7
5
6%
6%
6%
9%
12%
6%
3%
9%
6%
10%
3%
3%
6%
7%
10%
6%
7%
6%
8%
f
ef
f
j
j
k
k
kl
49%
51%
20%
33%
32%
15%
21%
7%
17%
11%
11%
25%
25%
40%
83%
9%
5%
3%
Other
5
2
3
-
1
1
3
*
1
-
-
1
1
-
3
4
-
*
-
*%
*%
*%
-%
*%
*%
*%
*%
*%
-%
-%
*%
*%
-%
1%
*%
-%
*%
-%
34%
66%
-%
15%
27%
58%
10%
17%
-%
-%
17%
20%
-%
62%
90%
-%
10%
-%
Don't know
20
11
9
8
-
2
10
3
1
1
1
6
3
5
7
17
3
-
*
1%
1%
1%
2%
-%
*%
1%
1%
1%
*%
*%
1%
*%
1%
1%
1%
2%
-%
*%
de
de
q
53%
47%
38%
-%
11%
50%
17%
7%
4%
4%
28%
13%
24%
35%
82%
17%
-%
1%
No internet access at home
336
144
192
17
20
54
245
134
42
20
5
24
63
79
170
256
41
24
15
14%
13%
16%
5%
5%
7%
30%
41%
25%
8%
1%
4%
10%
16%
29%
13%
20%
21%
23%
a
cde
hij
ij
j
k
kl
klm
o
o
o
43%
57%
5%
6%
16%
73%
40%
13%
6%
2%
7%
19%
24%
51%
76%
12%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Ordinary phone line - dialup access
11
8
4
4
7
9
3
*%
*%
1%
*%
1%
1%
*%
69%
31%
36%
64%
75%
25%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router. This would include superfast
broadband services.
1816
1560
256
1178
630
882
934
78%
77%
83%
87%
65%
81%
75%
a
d
f
86%
14%
65%
35%
49%
51%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or tablet
computer with a SIM card
139
125
14
91
45
58
81
6%
6%
4%
7%
5%
5%
6%
d
90%
10%
66%
33%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
739
663
76
543
191
339
400
32%
33%
25%
40%
20%
31%
32%
b
d
90%
10%
73%
26%
46%
54%
Accessing the internet on a device such as a
laptop or tablet using your mobile phone's
internet connection - known as tethering
79
69
10
63
14
41
39
3%
3%
3%
5%
1%
4%
3%
d
88%
12%
80%
18%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Accessing the internet through a Mi-Fi mobile
broadband wireless router - which taps into a
3G or 4G mobile network and can be shared
between devices within range of the signal
22
20
2
15
8
12
10
1%
1%
1%
1%
1%
1%
1%
90%
10%
65%
35%
54%
46%
TOTAL BROADBAND (INC. USING MOBILE
PHONE)
1967
1702
265
1265
692
925
1041
84%
84%
86%
94%
71%
85%
83%
d
87%
13%
64%
35%
47%
53%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
1872
1611
261
1209
653
903
969
80%
80%
84%
90%
67%
83%
77%
a
d
f
86%
14%
65%
35%
48%
52%
MOBILE BROADBAND ONLY, NOT FIXED
OR NARROWBAND
63
58
5
36
26
24
39
3%
3%
2%
3%
3%
2%
3%
93%
7%
57%
41%
38%
62%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 50
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
SMARTPHONE ACCESS ONLY, NOT
FIXED OR NARROWBAND OR MOBILE
BROADBAND
80
76
4
46
34
21
59
3%
4%
1%
3%
3%
2%
5%
b
e
95%
5%
57%
43%
26%
74%
ONLY MOBILE ACCESS, NOT FIXED OR
NARROWBAND
150
142
8
87
61
43
107
6%
7%
3%
6%
6%
4%
9%
b
e
94%
6%
58%
41%
29%
71%
Other
5
4
1
-
4
3
2
*%
*%
*%
-%
*%
*%
*%
c
83%
17%
-%
90%
65%
35%
Don't know
20
18
2
5
15
3
17
1%
1%
1%
*%
2%
*%
1%
c
e
91%
9%
27%
73%
17%
83%
No internet access at home
336
295
41
75
258
149
187
14%
15%
13%
6%
27%
14%
15%
c
88%
12%
22%
77%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE48). Do you pay line rental as part of, or in addition to, your fixed broadband charges?
Base : Those with fixed broadband at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2088
1031
1057
292
314
780
702
214
157
264
474
562
678
422
425
1564
176
183
165
Effective Weighted Sample
1728
861
866
241
269
649
592
176
124
217
415
482
565
353
345
1377
171
167
154
Total
1816
899
917
267
332
692
525
156
113
218
485
573
523
382
337
1546
143
83
44
50%
50%
15%
18%
38%
29%
9%
6%
12%
27%
32%
29%
21%
19%
85%
8%
5%
2%
Yes
1395
701
694
159
249
562
425
120
91
165
391
442
386
297
270
1188
114
58
35
77%
78%
76%
59%
75%
81%
81%
77%
81%
76%
81%
77%
74%
78%
80%
77%
79%
70%
80%
c
cd
cd
l
q
q
q
50%
50%
11%
18%
40%
30%
9%
7%
12%
28%
32%
28%
21%
19%
85%
8%
4%
3%
No
248
120
127
34
55
93
65
25
15
40
69
78
83
48
38
210
20
14
4
14%
13%
14%
13%
17%
13%
12%
16%
13%
18%
14%
14%
16%
13%
11%
14%
14%
16%
9%
49%
51%
14%
22%
38%
26%
10%
6%
16%
28%
31%
34%
19%
15%
85%
8%
6%
2%
Don't know
174
78
96
74
28
36
35
10
7
12
24
53
54
38
29
147
10
12
5
10%
9%
10%
28%
8%
5%
7%
6%
6%
6%
5%
9%
10%
10%
9%
10%
7%
14%
11%
def
p
45%
55%
43%
16%
21%
20%
6%
4%
7%
14%
31%
31%
22%
17%
85%
6%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 51
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE48). Do you pay line rental as part of, or in addition to, your fixed broadband charges?
Base : Those with fixed broadband at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2088
1713
375
1177
902
1045
1043
Effective Weighted Sample
1728
1431
315
1002
772
875
856
Total
1816
1560
256
1178
630
882
934
86%
14%
65%
35%
49%
51%
Yes
1395
1199
196
931
458
702
692
77%
77%
76%
79%
73%
80%
74%
d
f
86%
14%
67%
33%
50%
50%
No
248
218
29
151
94
94
153
14%
14%
11%
13%
15%
11%
16%
e
88%
12%
61%
38%
38%
62%
Don't know
174
142
31
95
78
86
88
10%
9%
12%
8%
12%
10%
9%
c
82%
18%
55%
45%
49%
51%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
152
84
68
17
31
61
43
16
8
23
36
37
49
32
34
127
11
6
8
Effective Weighted Sample
127
71
56
15
26
50
37
14
7
19
31
31
41
27
28
109
11
6
7
Total
139
76
63
18
32
56
33
15
6
20
38
40
43
28
27
125
9
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
90%
**
**
**
Yes
111
**
**
**
**
**
**
**
**
**
**
**
**
**
**
101
**
**
**
80%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
No
23
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
87%
**
**
**
Don't know
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 52
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
Unweighted total
152
134
18
88
61
64
88
Effective Weighted Sample
127
112
15
75
53
52
74
Total
139
125
14
91
45
58
81
90%
**
**
**
**
**
Yes
111
101
**
**
**
**
**
80%
81%
**
**
**
**
**
91%
**
**
**
**
**
No
23
19
**
**
**
**
**
17%
15%
**
**
**
**
**
82%
**
**
**
**
**
Don't know
4
4
**
**
**
**
**
3%
3%
**
**
**
**
**
100%
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
111
61
50
16
27
45
22
10
4
17
28
30
34
25
22
101
7
2
2
5%
5%
4%
5%
7%
6%
3%
3%
3%
7%
5%
5%
5%
5%
4%
5%
3%
2%
2%
f
f
g
q
55%
45%
14%
25%
41%
20%
9%
4%
16%
25%
27%
31%
22%
20%
91%
6%
2%
1%
No
23
13
10
2
5
7
9
3
1
3
9
11
6
3
3
20
2
1
1
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
2%
1%
1%
1%
1%
1%
*%
1%
57%
43%
8%
21%
31%
40%
14%
5%
11%
37%
45%
26%
15%
14%
87%
8%
2%
2%
Don't know
4
1
3
-
-
3
1
2
-
-
1
-
2
-
2
4
-
*
-
*%
*%
*%
-%
-%
*%
*%
1%
-%
-%
*%
-%
*%
-%
*%
*%
-%
*%
-%
23%
77%
-%
-%
73%
27%
45%
-%
-%
30%
-%
55%
-%
45%
91%
-%
9%
-%
DO NOT HAVE MOBILE
BROADBAND CONNECTION IN
HOUSEHOLD
2196
1059
1137
306
371
743
776
311
162
246
470
581
585
478
551
1827
195
112
62
94%
93%
95%
94%
92%
93%
96%
95%
97%
92%
93%
94%
93%
94%
95%
94%
96%
97%
97%
de
j
o
o
48%
52%
14%
17%
34%
35%
14%
7%
11%
21%
26%
27%
22%
25%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 53
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes
111
101
10
75
35
48
63
5%
5%
3%
6%
4%
4%
5%
d
91%
9%
68%
31%
44%
56%
No
23
19
4
13
9
9
15
1%
1%
1%
1%
1%
1%
1%
82%
18%
55%
40%
38%
62%
Don't know
4
4
-
3
2
1
4
*%
*%
-%
*%
*%
*%
*%
100%
-%
62%
38%
13%
87%
DO NOT HAVE MOBILE BROADBAND
CONNECTION IN HOUSEHOLD
2196
1901
296
1258
928
1027
1169
94%
94%
96%
93%
95%
95%
94%
c
87%
13%
57%
42%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE22D). SHOWCARD Which of these best describe what you use to connect to your mobile broadband service (connecting via a USB stick or dongle, or built in 3G connectivity in a laptop or another device)? (MULTI CODE)
Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
123
69
54
15
27
49
32
11
7
20
27
27
40
29
27
104
9
4
6
Effective Weighted Sample
102
58
44
13
23
41
29
10
7
17
23
23
34
24
22
89
9
4
6
Total
111
61
50
16
27
45
22
10
4
17
28
30
34
25
22
101
7
2
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
91%
**
**
**
Our computer or tablet has a SIM
card built in that connects to mobile
broadband
53
**
**
**
**
**
**
**
**
**
**
**
**
**
**
51
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
51%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
96%
**
**
**
We have a dongle or USB stick that
plugs into a computer or tablet to
connect to mobile broadband
46
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42
**
**
**
41%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
42%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
We have a standalone mobile
broadband modem (MiFi)
12
**
**
**
**
**
**
**
**
**
**
**
**
**
**
10
**
**
**
11%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
Don't know
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
71%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 54
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE22D). SHOWCARD Which of these best describe what you use to connect to your mobile broadband service (connecting via a USB stick or dongle, or built in 3G connectivity in a laptop or another device)? (MULTI CODE)
Base : Those who use mobile broadband to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
Unweighted total
123
110
13
73
48
54
69
Effective Weighted Sample
102
91
12
62
43
44
58
Total
111
101
10
75
35
48
63
91%
**
**
**
**
**
Our computer or tablet has a SIM card built in
that connects to mobile broadband
53
50
**
**
**
**
**
48%
49%
**
**
**
**
**
94%
**
**
**
**
**
We have a dongle or USB stick that plugs
into a computer or tablet to connect to mobile
broadband
46
40
**
**
**
**
**
41%
40%
**
**
**
**
**
88%
**
**
**
**
**
We have a standalone mobile broadband
modem (MiFi)
12
11
**
**
**
**
**
11%
11%
**
**
**
**
**
93%
**
**
**
**
**
Don't know
7
6
**
**
**
**
**
7%
6%
**
**
**
**
**
81%
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1858
922
936
291
301
720
546
156
122
229
452
491
604
395
367
1394
157
157
150
Effective Weighted Sample
1544
776
768
241
259
601
461
129
97
189
395
425
504
331
300
1234
153
144
140
Total
xx-xxxx-xxxx
816
829
267
319
641
417
116
90
190
459
513
474
359
298
1402
130
73
40
50%
50%
16%
19%
39%
25%
7%
5%
12%
28%
31%
29%
22%
18%
85%
8%
4%
2%
1
120
37
83
14
24
38
45
29
19
11
13
16
33
24
46
100
9
9
2
7%
5%
10%
5%
7%
6%
11%
25%
21%
6%
3%
3%
7%
7%
16%
7%
7%
12%
5%
a
ce
ij
ij
k
k
klm
or
31%
69%
11%
20%
31%
37%
24%
16%
9%
11%
14%
28%
20%
39%
83%
8%
8%
2%
2
947
485
463
61
230
359
297
51
52
127
317
342
268
190
146
802
83
43
19
58%
59%
56%
23%
72%
56%
71%
44%
57%
67%
69%
67%
57%
53%
49%
57%
64%
58%
48%
ce
c
ce
g
g
gh
lmn
n
r
r
51%
49%
6%
24%
38%
31%
5%
5%
13%
33%
36%
28%
20%
15%
85%
9%
5%
2%
3
297
143
155
79
24
136
58
15
12
32
73
87
85
70
56
257
20
11
8
18%
17%
19%
30%
8%
21%
14%
13%
13%
17%
16%
17%
18%
19%
19%
18%
16%
15%
21%
def
df
d
48%
52%
27%
8%
46%
19%
5%
4%
11%
25%
29%
29%
23%
19%
87%
7%
4%
3%
4
201
108
93
75
27
88
11
14
7
12
43
49
61
60
31
174
13
7
7
12%
13%
11%
28%
9%
14%
3%
12%
8%
6%
9%
10%
13%
17%
10%
12%
10%
10%
18%
def
f
df
kn
p
54%
46%
37%
14%
44%
5%
7%
4%
6%
21%
25%
30%
30%
15%
87%
6%
4%
4%
5 or more
75
41
34
37
13
19
6
7
-
7
14
17
25
15
18
65
5
2
3
5%
5%
4%
14%
4%
3%
1%
6%
-%
4%
3%
3%
5%
4%
6%
5%
4%
3%
7%
def
f
h
55%
45%
49%
18%
25%
8%
10%
-%
10%
18%
23%
33%
20%
24%
87%
7%
3%
3%
Don't know
4
2
2
*
-
2
1
1
-
1
-
1
1
-
1
3
-
*
1
*%
*%
*%
*%
-%
*%
*%
1%
-%
*%
-%
*%
*%
-%
*%
*%
-%
1%
1%
o
48%
52%
6%
-%
62%
32%
19%
-%
22%
-%
30%
31%
-%
39%
74%
-%
10%
16%
Mean number of people
2.5
2.6
2.4
3.3
2.3
2.5
2.1
2.2
2.0
2.3
2.4
2.4
2.5
2.6
2.4
2.5
2.4
2.3
2.7
b
def
f
df
h
gh
kn
q
opq
Standard deviation
1.05
1.03
1.06
1.35
.96
.96
.72
1.29
.80
.90
.84
.88
1.04
1.04
1.30
1.06
.95
1.01
1.16
Standard error
.02
.03
.03
.08
.06
.04
.03
.10
.07
.06
.04
.04
.04
.05
.07
.03
.08
.08
.10
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 55
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1858
1533
325
1097
753
923
935
Effective Weighted Sample
1544
1286
273
935
642
773
773
Total
xx-xxxx-xxxx
1419
226
1100
537
792
852
86%
14%
67%
33%
48%
52%
1
120
102
18
60
60
51
69
7%
7%
8%
5%
11%
6%
8%
c
85%
15%
50%
50%
43%
57%
2
947
814
133
644
298
488
459
58%
57%
59%
59%
56%
62%
54%
f
86%
14%
68%
31%
52%
48%
3
297
263
34
214
83
137
160
18%
19%
15%
19%
15%
17%
19%
d
89%
11%
72%
28%
46%
54%
4
201
171
31
141
59
91
111
12%
12%
14%
13%
11%
11%
13%
85%
15%
70%
29%
45%
55%
5 or more
75
66
9
39
36
24
51
5%
5%
4%
4%
7%
3%
6%
c
e
88%
12%
52%
48%
32%
68%
Don't know
4
3
1
2
1
1
2
*%
*%
*%
*%
*%
*%
*%
70%
30%
65%
35%
36%
64%
Mean number of people
2.5
2.5
2.4
2.5
2.4
2.4
2.5
e
Standard deviation
1.05
1.05
1.06
1.00
1.15
.93
1.14
Standard error
.02
.03
.06
.03
.04
.03
.04
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
126
68
58
17
30
48
31
9
8
16
32
30
45
27
24
108
5
6
7
Effective Weighted Sample
105
59
47
15
25
40
26
8
7
14
28
26
38
23
20
93
5
6
7
Total
118
63
55
18
32
44
24
8
6
14
35
33
40
25
19
108
4
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
1
23
**
**
**
**
**
**
**
**
**
**
**
**
**
**
22
**
**
**
20%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
**
**
2
59
**
**
**
**
**
**
**
**
**
**
**
**
**
**
57
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
52%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
**
**
3
20
**
**
**
**
**
**
**
**
**
**
**
**
**
**
19
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
92%
**
**
**
4
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
73%
**
**
**
5 or more
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
75%
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
86%
**
**
**
Mean number of people
2.2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2.1
**
**
**
Standard deviation
1.03
**
**
**
**
**
**
**
**
**
**
**
**
**
**
.97
**
**
**
Standard error
.09
**
**
**
**
**
**
**
**
**
**
**
**
**
**
.09
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 56
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
Unweighted total
126
111
15
76
48
55
71
Effective Weighted Sample
105
93
12
64
42
45
60
Total
118
106
12
79
37
50
67
90%
**
**
**
**
**
1
23
19
**
**
**
**
**
20%
18%
**
**
**
**
**
84%
**
**
**
**
**
2
59
55
**
**
**
**
**
50%
52%
**
**
**
**
**
93%
**
**
**
**
**
3
20
20
**
**
**
**
**
17%
18%
**
**
**
**
**
95%
**
**
**
**
**
4
7
7
**
**
**
**
**
6%
7%
**
**
**
**
**
100%
**
**
**
**
**
5 or more
5
5
**
**
**
**
**
4%
4%
**
**
**
**
**
100%
**
**
**
**
**
Don't know
3
-
**
**
**
**
**
3%
-%
**
**
**
**
**
-%
**
**
**
**
**
Mean number of people
2.2
2.3
**
**
**
**
**
Standard deviation
1.03
.99
**
**
**
**
**
Standard error
.09
.09
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
Sky
497
236
261
86
119
191
101
41
36
63
124
147
130
113
107
424
38
25
10
25%
24%
26%
28%
31%
26%
18%
21%
29%
26%
25%
25%
23%
26%
26%
25%
24%
27%
21%
f
f
f
47%
53%
17%
24%
39%
20%
8%
7%
13%
25%
30%
26%
23%
22%
85%
8%
5%
2%
Virgin Media (NTL/ Telewest/
Blueyonder)
393
196
197
64
83
154
92
42
22
51
114
119
112
86
76
333
40
14
6
20%
20%
20%
21%
22%
21%
16%
22%
17%
21%
23%
20%
20%
20%
19%
20%
25%
15%
13%
f
f
r
qr
50%
50%
16%
21%
39%
23%
11%
6%
13%
29%
30%
28%
22%
19%
85%
10%
4%
2%
BT Infinity
242
127
115
35
27
109
72
11
7
20
88
100
78
45
19
209
12
7
15
12%
13%
11%
11%
7%
15%
13%
6%
6%
8%
17%
17%
14%
11%
5%
12%
7%
8%
30%
d
d
ghi
mn
n
n
p
opq
52%
48%
15%
11%
45%
30%
4%
3%
8%
36%
41%
32%
19%
8%
86%
5%
3%
6%
Talk Talk (Carphone Warehouse)
200
96
104
23
25
72
80
30
18
28
38
56
55
41
47
168
13
15
4
10%
10%
10%
7%
6%
10%
14%
16%
15%
11%
7%
9%
10%
10%
12%
10%
8%
16%
7%
cde
j
j
opr
48%
52%
11%
12%
36%
40%
15%
9%
14%
19%
28%
28%
20%
24%
84%
7%
7%
2%
BT Total Broadband/ BT Yahoo/ BT
Openworld
186
94
92
20
27
69
70
11
10
23
45
57
59
40
29
157
16
9
4
9%
9%
9%
7%
7%
9%
12%
6%
8%
9%
9%
10%
11%
9%
7%
9%
10%
10%
8%
cd
50%
50%
11%
15%
37%
37%
6%
5%
12%
24%
31%
32%
22%
16%
84%
9%
5%
2%
BT (other/ unspecified)
101
55
46
19
13
28
42
4
6
10
25
32
30
23
16
83
12
4
3
5%
6%
5%
6%
3%
4%
7%
2%
5%
4%
5%
5%
5%
5%
4%
5%
7%
4%
5%
de
54%
46%
18%
12%
28%
41%
4%
6%
10%
25%
31%
30%
23%
16%
82%
12%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
Plusnet
59
33
26
1
9
22
27
4
5
6
13
21
12
16
10
52
3
3
1
3%
3%
3%
*%
2%
3%
5%
2%
4%
2%
3%
4%
2%
4%
2%
3%
2%
3%
2%
c
c
c
56%
44%
2%
15%
37%
45%
7%
8%
10%
23%
35%
21%
27%
17%
87%
6%
5%
2%
O2
33
17
16
8
9
11
5
7
2
9
3
2
12
8
12
25
5
1
2
2%
2%
2%
3%
2%
2%
1%
4%
2%
4%
1%
*%
2%
2%
3%
1%
3%
1%
4%
f
j
j
k
k
k
o
o
51%
49%
25%
27%
34%
14%
22%
6%
28%
11%
5%
37%
23%
35%
74%
16%
3%
6%
'3'
28
14
14
4
9
12
4
5
3
2
3
4
4
6
14
24
2
1
*
1%
1%
1%
1%
2%
2%
1%
3%
2%
1%
1%
1%
1%
1%
3%
1%
1%
2%
*%
f
j
klm
51%
49%
15%
31%
41%
13%
17%
9%
7%
10%
14%
16%
20%
50%
86%
8%
5%
1%
Vodafone
19
13
6
2
8
6
2
2
1
7
5
2
6
6
5
12
3
1
2
1%
1%
1%
1%
2%
1%
*%
1%
*%
3%
1%
*%
1%
1%
1%
1%
2%
1%
5%
f
o
oq
66%
34%
10%
45%
33%
12%
8%
3%
37%
28%
11%
31%
32%
25%
66%
18%
3%
13%
Tesco.net
14
5
9
2
4
6
2
1
4
-
3
2
2
2
8
11
2
1
*
1%
1%
1%
*%
1%
1%
*%
*%
3%
-%
1%
*%
*%
*%
2%
1%
1%
1%
*%
gij
klm
36%
64%
11%
28%
46%
15%
7%
29%
-%
21%
13%
14%
12%
61%
79%
15%
4%
1%
Orange
11
6
6
3
-
7
2
*
-
2
3
4
3
2
2
9
1
1
-
1%
1%
1%
1%
-%
1%
*%
*%
-%
1%
1%
1%
1%
1%
*%
1%
1%
1%
-%
50%
50%
24%
-%
63%
13%
3%
-%
13%
27%
35%
30%
19%
15%
83%
8%
10%
-%
AOL
11
8
3
1
-
4
6
-
-
4
2
4
3
4
-
10
1
-
*
1%
1%
*%
*%
-%
1%
1%
-%
-%
1%
*%
1%
*%
1%
-%
1%
*%
-%
1%
n
71%
29%
10%
-%
39%
51%
-%
-%
33%
14%
40%
24%
35%
-%
90%
7%
-%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2322
1146
1176
343
372
849
758
266
177
295
494
587
733
474
527
1736
199
200
187
Effective Weighted Sample
1921
957
964
285
317
703
641
219
141
245
432
503
612
399
427
1527
193
183
174
Total
1997
990
1007
306
383
745
564
190
126
246
503
597
565
427
407
xx-xxxx-xxxx
161
91
49
50%
50%
15%
19%
37%
28%
10%
6%
12%
25%
30%
28%
21%
20%
85%
8%
5%
2%
Other
95
46
49
11
25
26
32
13
6
12
22
24
28
20
23
87
4
3
*
5%
5%
5%
4%
7%
3%
6%
7%
5%
5%
4%
4%
5%
5%
6%
5%
2%
4%
*%
e
e
r
r
49%
51%
12%
27%
27%
34%
13%
6%
12%
23%
25%
29%
21%
24%
92%
4%
4%
*%
TOTAL BT
530
276
254
74
67
205
183
26
23
52
157
189
168
108
64
448
40
20
21
27%
28%
25%
24%
17%
28%
33%
14%
18%
21%
31%
32%
30%
25%
16%
26%
25%
22%
43%
d
d
cde
g
ghi
mn
n
n
opq
52%
48%
14%
13%
39%
35%
5%
4%
10%
30%
36%
32%
20%
12%
85%
8%
4%
4%
Don't know
45
21
24
17
3
7
17
7
5
4
3
10
13
8
14
36
5
4
*
2%
2%
2%
6%
1%
1%
3%
3%
4%
2%
1%
2%
2%
2%
3%
2%
3%
5%
1%
de
de
j
j
or
47%
53%
38%
7%
16%
38%
15%
10%
9%
7%
22%
30%
17%
31%
79%
11%
10%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
Sky
497
457
40
349
146
206
291
25%
26%
15%
27%
20%
22%
27%
b
d
e
92%
8%
70%
29%
41%
59%
Virgin Media (NTL/ Telewest/ Blueyonder)
393
373
20
259
131
173
220
20%
22%
8%
20%
18%
19%
21%
b
95%
5%
66%
33%
44%
56%
BT Infinity
242
188
54
163
79
130
113
12%
11%
20%
13%
11%
14%
11%
a
f
78%
22%
67%
33%
54%
46%
Talk Talk (Carphone Warehouse)
200
175
25
107
92
98
102
10%
10%
9%
8%
13%
10%
10%
c
88%
12%
54%
46%
49%
51%
BT Total Broadband/ BT Yahoo/ BT
Openworld
186
140
46
115
72
111
75
9%
8%
17%
9%
10%
12%
7%
a
f
75%
25%
62%
38%
60%
40%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
BT (other/ unspecified)
101
82
19
63
37
56
45
5%
5%
7%
5%
5%
6%
4%
81%
19%
63%
37%
55%
45%
Plusnet
59
38
21
35
24
36
23
3%
2%
8%
3%
3%
4%
2%
a
f
65%
35%
58%
41%
62%
38%
O2
33
33
1
21
12
12
21
2%
2%
*%
2%
2%
1%
2%
b
98%
2%
63%
37%
35%
65%
'3'
28
25
3
16
12
13
15
1%
1%
1%
1%
2%
1%
1%
88%
12%
55%
45%
46%
54%
Vodafone
19
18
1
16
2
6
13
1%
1%
1%
1%
*%
1%
1%
d
93%
7%
86%
13%
31%
69%
Tesco.net
14
12
2
8
6
3
11
1%
1%
1%
1%
1%
*%
1%
87%
13%
60%
40%
22%
78%
Orange
11
7
4
9
3
6
5
1%
*%
2%
1%
*%
1%
*%
a
62%
38%
77%
23%
55%
45%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 57
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)
Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2322
1929
393
1281
1028
1117
1205
Effective Weighted Sample
1921
1608
331
1089
882
934
989
Total
1997
1729
268
1273
714
936
1061
87%
13%
64%
36%
47%
53%
AOL
11
10
1
6
5
4
7
1%
1%
*%
*%
1%
*%
1%
91%
9%
51%
49%
37%
63%
Other
95
75
20
51
43
52
43
5%
4%
7%
4%
6%
6%
4%
a
c
79%
21%
54%
45%
55%
45%
TOTAL BT
530
410
119
341
188
297
233
27%
24%
44%
27%
26%
32%
22%
a
f
77%
23%
64%
35%
56%
44%
Don't know
45
39
6
17
28
18
27
2%
2%
2%
1%
4%
2%
3%
c
86%
14%
37%
62%
40%
60%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
General surfing/ browsing the
internet
1800
903
897
299
362
683
456
160
111
222
467
551
528
386
335
1524
147
83
46
89%
90%
88%
94%
92%
90%
83%
78%
86%
88%
93%
93%
92%
90%
80%
89%
89%
89%
94%
ef
f
f
g
g
ghi
n
n
n
50%
50%
17%
20%
38%
25%
9%
6%
12%
26%
31%
29%
21%
19%
85%
8%
5%
3%
Sending and receiving e-mail
1730
869
861
285
346
676
423
134
102
222
479
553
514
370
293
1485
135
74
36
86%
87%
84%
90%
88%
89%
77%
65%
79%
88%
95%
93%
89%
86%
70%
87%
82%
79%
73%
f
f
f
g
gh
ghi
lmn
n
n
qr
r
50%
50%
16%
20%
39%
24%
8%
6%
13%
28%
32%
30%
21%
17%
86%
8%
4%
2%
Purchasing goods/services/ tickets
etc.
1435
712
723
227
296
568
343
110
86
189
422
489
420
299
227
1233
113
62
26
71%
71%
71%
72%
75%
75%
62%
53%
67%
75%
84%
82%
73%
69%
54%
72%
69%
67%
52%
f
f
f
g
g
ghi
lmn
n
n
r
r
r
50%
50%
16%
21%
40%
24%
8%
6%
13%
29%
34%
29%
21%
16%
86%
8%
4%
2%
Banking
1269
640
629
193
270
538
268
84
66
164
406
448
380
262
179
1083
109
51
27
63%
64%
62%
61%
68%
71%
49%
41%
51%
65%
81%
76%
66%
61%
43%
63%
66%
54%
54%
f
f
cf
gh
ghi
lmn
n
n
qr
qr
50%
50%
15%
21%
42%
21%
7%
5%
13%
32%
35%
30%
21%
14%
85%
9%
4%
2%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
1120
526
594
235
271
452
161
103
67
141
313
347
328
236
208
952
94
54
19
55%
53%
58%
74%
69%
59%
29%
50%
52%
56%
62%
58%
57%
55%
50%
56%
57%
58%
38%
a
ef
ef
f
gh
n
n
r
r
r
47%
53%
21%
24%
40%
14%
9%
6%
13%
28%
31%
29%
21%
19%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
1078
521
557
237
265
425
151
92
55
142
303
334
325
222
197
929
77
44
28
53%
52%
55%
75%
67%
56%
28%
45%
42%
56%
60%
56%
56%
51%
47%
54%
47%
46%
57%
def
ef
f
gh
gh
n
n
q
q
48%
52%
22%
25%
39%
14%
8%
5%
13%
28%
31%
30%
21%
18%
86%
7%
4%
3%
Finding/ downloading information for
work/ business
936
518
418
138
218
420
160
55
40
128
317
353
295
192
94
814
67
40
15
46%
52%
41%
44%
55%
55%
29%
27%
31%
50%
63%
60%
51%
45%
22%
48%
41%
43%
30%
b
f
cf
cf
gh
ghi
lmn
mn
n
r
r
r
55%
45%
15%
23%
45%
17%
6%
4%
14%
34%
38%
32%
21%
10%
87%
7%
4%
2%
Accessing news
864
483
381
138
188
346
192
60
39
111
286
316
263
170
115
741
67
43
12
43%
48%
37%
44%
48%
45%
35%
29%
30%
44%
57%
53%
46%
39%
27%
43%
41%
46%
25%
b
f
f
f
gh
ghi
lmn
mn
n
r
r
r
56%
44%
16%
22%
40%
22%
7%
5%
13%
33%
37%
31%
20%
13%
86%
8%
5%
1%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
845
447
398
191
205
310
139
53
40
108
247
278
255
174
136
728
63
41
13
42%
45%
39%
60%
52%
41%
25%
26%
31%
43%
49%
47%
44%
40%
32%
42%
39%
44%
26%
b
def
ef
f
gh
gh
n
n
n
r
r
r
53%
47%
23%
24%
37%
16%
6%
5%
13%
29%
33%
30%
21%
16%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
To find information on health related
issues e.g. NHS Direct/ NHS 24
793
349
444
105
176
325
188
70
47
103
258
275
249
158
112
685
64
35
8
39%
35%
43%
33%
45%
43%
34%
34%
36%
41%
51%
46%
43%
37%
27%
40%
39%
38%
17%
a
cf
cf
ghi
mn
mn
n
r
r
r
44%
56%
13%
22%
41%
24%
9%
6%
13%
32%
35%
31%
20%
14%
86%
8%
4%
1%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, All4, Demand 5 or Sky
Go)
786
424
362
164
180
295
147
54
34
99
259
296
236
150
103
669
68
42
7
39%
42%
35%
52%
46%
39%
27%
26%
26%
39%
52%
50%
41%
35%
25%
39%
41%
45%
14%
b
ef
ef
f
gh
ghi
lmn
n
n
r
r
r
54%
46%
21%
23%
38%
19%
7%
4%
13%
33%
38%
30%
19%
13%
85%
9%
5%
1%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
734
372
362
87
143
322
182
63
43
114
235
286
215
133
100
630
53
42
10
36%
37%
36%
27%
36%
42%
33%
31%
33%
45%
47%
48%
37%
31%
24%
37%
32%
44%
20%
c
cf
gh
gh
lmn
mn
n
r
r
opr
51%
49%
12%
19%
44%
25%
9%
6%
16%
32%
39%
29%
18%
14%
86%
7%
6%
1%
Downloading music files
711
405
306
181
175
258
97
54
31
87
217
240
222
140
110
613
57
32
10
35%
40%
30%
57%
44%
34%
18%
26%
24%
34%
43%
40%
39%
32%
26%
36%
34%
34%
20%
b
def
ef
f
h
ghi
mn
mn
n
r
r
r
57%
43%
25%
25%
36%
14%
8%
4%
12%
31%
34%
31%
20%
15%
86%
8%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Playing games online/ interactively
679
364
315
180
160
244
95
67
44
90
179
190
197
156
136
564
68
34
14
34%
36%
31%
57%
41%
32%
17%
33%
34%
36%
36%
32%
34%
36%
32%
33%
41%
36%
28%
b
def
ef
f
or
54%
46%
26%
24%
36%
14%
10%
7%
13%
26%
28%
29%
23%
20%
83%
10%
5%
2%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
621
315
306
136
156
230
100
53
33
77
191
205
186
133
98
532
50
30
9
31%
32%
30%
43%
40%
30%
18%
26%
26%
30%
38%
35%
32%
31%
23%
31%
31%
32%
18%
ef
ef
f
ghi
n
n
n
r
r
r
51%
49%
22%
25%
37%
16%
9%
5%
12%
31%
33%
30%
21%
16%
86%
8%
5%
1%
Making voice calls using a VoIP
service e.g. Skype
615
318
297
115
147
252
101
38
26
79
189
230
178
115
92
544
38
24
9
30%
32%
29%
36%
37%
33%
18%
19%
20%
31%
38%
39%
31%
27%
22%
32%
23%
25%
19%
f
f
f
gh
gh
lmn
n
pr
52%
48%
19%
24%
41%
16%
6%
4%
13%
31%
37%
29%
19%
15%
88%
6%
4%
2%
Finding/ downloading information for
school/ college/ university/
homework
545
266
280
151
125
218
51
43
24
64
172
201
180
91
73
469
36
32
8
27%
27%
27%
48%
32%
29%
9%
21%
18%
25%
34%
34%
31%
21%
17%
27%
22%
34%
16%
def
f
f
ghi
mn
mn
r
pr
49%
51%
28%
23%
40%
9%
8%
4%
12%
32%
37%
33%
17%
13%
86%
7%
6%
1%
Trading/ auctions
502
293
209
73
121
223
85
38
29
71
182
177
148
104
72
434
36
23
10
25%
29%
20%
23%
31%
29%
15%
19%
23%
28%
36%
30%
26%
24%
17%
25%
22%
24%
19%
b
f
cf
cf
g
ghi
n
n
n
58%
42%
15%
24%
44%
17%
8%
6%
14%
36%
35%
30%
21%
14%
86%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Listening to radio
486
283
202
104
96
195
90
36
21
58
170
197
128
82
79
432
30
20
3
24%
28%
20%
33%
24%
26%
16%
18%
16%
23%
34%
33%
22%
19%
19%
25%
19%
21%
6%
b
def
f
f
ghi
lmn
pr
r
r
58%
42%
21%
20%
40%
19%
7%
4%
12%
35%
41%
26%
17%
16%
89%
6%
4%
1%
Using Twitter (browsing/ reading
site)
426
237
190
120
105
168
33
21
18
50
148
163
132
82
49
368
31
17
9
21%
24%
19%
38%
27%
22%
6%
10%
14%
20%
29%
27%
23%
19%
12%
21%
19%
19%
19%
b
def
f
f
g
ghi
mn
n
n
56%
44%
28%
25%
39%
8%
5%
4%
12%
35%
38%
31%
19%
12%
86%
7%
4%
2%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
426
250
176
98
95
175
57
23
18
45
160
171
121
80
55
364
39
19
4
21%
25%
17%
31%
24%
23%
10%
11%
14%
18%
32%
29%
21%
19%
13%
21%
24%
20%
7%
b
ef
f
f
g
ghi
lmn
n
n
r
r
r
59%
41%
23%
22%
41%
13%
5%
4%
11%
38%
40%
28%
19%
13%
85%
9%
4%
1%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
417
230
187
91
97
162
68
32
20
47
155
171
123
74
49
363
30
20
4
21%
23%
18%
29%
25%
21%
12%
16%
16%
19%
31%
29%
21%
17%
12%
21%
18%
21%
8%
b
ef
f
f
ghi
lmn
n
n
r
r
r
55%
45%
22%
23%
39%
16%
8%
5%
11%
37%
41%
29%
18%
12%
87%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
416
229
187
109
107
159
41
35
18
50
119
130
119
98
69
360
35
17
4
21%
23%
18%
34%
27%
21%
7%
17%
14%
20%
24%
22%
21%
23%
16%
21%
21%
18%
8%
b
ef
ef
f
gh
n
n
r
r
r
55%
45%
26%
26%
38%
10%
8%
4%
12%
29%
31%
29%
24%
17%
87%
8%
4%
1%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
310
157
152
75
100
114
21
26
11
31
107
108
93
57
52
260
23
19
7
15%
16%
15%
24%
25%
15%
4%
13%
9%
12%
21%
18%
16%
13%
12%
15%
14%
21%
14%
ef
ef
f
ghi
mn
o
51%
49%
24%
32%
37%
7%
9%
4%
10%
35%
35%
30%
18%
17%
84%
8%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
300
174
126
92
78
103
28
15
18
35
101
117
88
57
39
258
22
15
5
15%
17%
12%
29%
20%
14%
5%
7%
14%
14%
20%
20%
15%
13%
9%
15%
14%
16%
9%
b
def
ef
f
g
g
gi
mn
n
r
58%
42%
31%
26%
34%
9%
5%
6%
12%
34%
39%
29%
19%
13%
86%
7%
5%
2%
Using Twitter (account holder,
posting on site)
297
165
133
86
79
110
22
14
12
38
101
106
93
72
26
252
27
13
5
15%
16%
13%
27%
20%
15%
4%
7%
9%
15%
20%
18%
16%
17%
6%
15%
16%
14%
10%
b
def
ef
f
g
gh
n
n
n
55%
45%
29%
27%
37%
7%
5%
4%
13%
34%
36%
31%
24%
9%
85%
9%
4%
2%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
212
123
89
62
56
81
13
21
13
30
47
70
64
40
39
189
10
9
4
10%
12%
9%
19%
14%
11%
2%
10%
10%
12%
9%
12%
11%
9%
9%
11%
6%
9%
8%
b
ef
f
f
p
58%
42%
29%
27%
38%
6%
10%
6%
14%
22%
33%
30%
19%
18%
89%
5%
4%
2%
Remotely control TV services at
home such as Sky+ or Tivo using an
online device
153
85
68
23
45
64
21
11
8
21
60
55
52
28
18
131
14
7
*
8%
8%
7%
7%
11%
8%
4%
5%
6%
8%
12%
9%
9%
6%
4%
8%
8%
8%
1%
f
f
f
g
n
n
r
r
r
55%
45%
15%
29%
42%
14%
7%
5%
13%
39%
36%
34%
18%
12%
86%
9%
5%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
133
83
50
47
41
35
10
7
9
15
46
43
37
31
23
114
7
8
3
7%
8%
5%
15%
10%
5%
2%
3%
7%
6%
9%
7%
6%
7%
5%
7%
4%
8%
7%
b
ef
ef
f
g
63%
37%
35%
31%
27%
7%
5%
7%
12%
35%
32%
28%
23%
17%
86%
6%
6%
3%
Real time gambling
104
70
34
26
24
45
10
10
8
10
42
29
33
27
16
82
17
4
2
5%
7%
3%
8%
6%
6%
2%
5%
6%
4%
8%
5%
6%
6%
4%
5%
10%
4%
4%
b
f
f
f
i
oqr
67%
33%
25%
23%
43%
9%
10%
8%
10%
40%
28%
32%
26%
15%
79%
16%
3%
2%
Remotely control or monitor
household appliances e.g. fridge,
cooker, washing machine, tumble
dryer and/ or home heating, lighting
or security system or home energy
consumption
49
28
21
16
13
16
5
1
3
5
16
18
9
14
8
44
3
2
-
2%
3%
2%
5%
3%
2%
1%
1%
2%
2%
3%
3%
2%
3%
2%
3%
2%
2%
-%
ef
f
g
r
r
58%
42%
32%
27%
32%
9%
3%
6%
9%
32%
37%
19%
28%
16%
90%
6%
5%
-%
Other
17
10
8
2
*
7
8
3
1
3
3
3
6
1
6
14
2
1
*
1%
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
1%
1%
*%
1%
1%
1%
2%
*%
d
55%
45%
13%
2%
40%
46%
20%
4%
19%
18%
19%
37%
9%
35%
79%
12%
8%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
TV/ VIDEO VIEWING
1191
618
573
240
280
447
224
84
56
153
354
386
359
247
198
1022
93
58
18
59%
62%
56%
76%
71%
59%
41%
41%
43%
60%
71%
65%
62%
57%
47%
60%
57%
61%
37%
b
ef
ef
f
gh
ghi
mn
n
n
r
r
r
52%
48%
20%
24%
38%
19%
7%
5%
13%
30%
32%
30%
21%
17%
86%
8%
5%
2%
USE SOCIAL NETWORKING
SITES
1168
555
613
247
278
475
167
105
72
148
325
359
343
252
214
992
100
55
21
58%
55%
60%
78%
71%
62%
30%
51%
56%
58%
65%
60%
60%
59%
51%
58%
61%
59%
42%
a
def
ef
f
g
n
n
n
r
r
r
48%
52%
21%
24%
41%
14%
9%
6%
13%
28%
31%
29%
22%
18%
85%
9%
5%
2%
USE TWITTER
450
247
203
125
110
179
36
22
20
53
151
171
137
91
52
387
37
17
9
22%
25%
20%
39%
28%
24%
7%
11%
16%
21%
30%
29%
24%
21%
12%
23%
22%
19%
19%
b
def
f
f
g
ghi
mn
n
n
55%
45%
28%
24%
40%
8%
5%
5%
12%
34%
38%
30%
20%
12%
86%
8%
4%
2%
STREAMED AUDIO SERVICES
335
198
137
102
86
115
32
19
21
39
113
125
100
67
43
291
23
16
5
17%
20%
13%
32%
22%
15%
6%
9%
16%
15%
23%
21%
17%
16%
10%
17%
14%
17%
11%
b
def
ef
f
g
g
gi
mn
n
n
r
59%
41%
31%
26%
34%
10%
6%
6%
12%
34%
37%
30%
20%
13%
87%
7%
5%
2%
None of these
52
20
32
2
3
10
37
14
4
3
3
7
7
11
27
45
2
3
1
3%
2%
3%
1%
1%
1%
7%
7%
3%
1%
1%
1%
1%
3%
6%
3%
1%
3%
2%
cde
ij
j
klm
39%
61%
3%
5%
20%
71%
27%
8%
6%
6%
13%
14%
21%
51%
88%
4%
6%
2%
Don't know
1
1
-
-
-
-
1
-
-
-
-
-
-
-
1
1
-
-
-
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
-%
-%
-%
100%
100%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
General surfing/ browsing the internet
1800
1569
230
1189
601
837
963
89%
89%
87%
92%
84%
89%
89%
d
87%
13%
66%
33%
47%
53%
Sending and receiving e-mail
1730
1505
225
1171
550
820
910
86%
86%
85%
90%
77%
87%
84%
d
87%
13%
68%
32%
47%
53%
Purchasing goods/services/ tickets etc.
1435
1227
207
1003
425
717
718
71%
70%
78%
77%
60%
76%
66%
a
d
f
86%
14%
70%
30%
50%
50%
Banking
1269
1100
170
926
336
630
639
63%
63%
64%
71%
47%
67%
59%
d
f
87%
13%
73%
26%
50%
50%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
1120
976
144
786
329
518
601
55%
56%
54%
61%
46%
55%
56%
d
87%
13%
70%
29%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
1078
932
146
755
319
475
602
53%
53%
55%
58%
45%
51%
56%
d
e
86%
14%
70%
30%
44%
56%
Finding/ downloading information for work/
business
936
807
129
773
160
447
489
46%
46%
49%
60%
23%
48%
45%
d
86%
14%
83%
17%
48%
52%
Accessing news
864
734
130
614
249
428
436
43%
42%
49%
47%
35%
45%
40%
a
d
f
85%
15%
71%
29%
50%
50%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
845
730
115
617
226
389
456
42%
42%
43%
48%
32%
41%
42%
d
86%
14%
73%
27%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
To find information on health related issues
e.g. NHS Direct/ NHS 24
793
678
115
544
244
403
390
39%
39%
43%
42%
34%
43%
36%
d
f
86%
14%
69%
31%
51%
49%
Watching TV programmes/ films on catch-up
services (e.g. BBC iPlayer, ITV Player, All4,
Demand 5 or Sky Go)
786
655
130
556
228
400
386
39%
37%
49%
43%
32%
43%
36%
a
d
f
83%
17%
71%
29%
51%
49%
Using local council/ Government sites, e.g. to
find information, to complete processes such
as tax returns, to contact local MP
734
622
112
521
211
407
327
36%
35%
42%
40%
30%
43%
30%
a
d
f
85%
15%
71%
29%
55%
45%
Downloading music files
711
608
104
520
190
357
355
35%
35%
39%
40%
27%
38%
33%
d
f
85%
15%
73%
27%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Playing games online/ interactively
679
593
86
466
211
273
406
34%
34%
33%
36%
30%
29%
38%
d
e
87%
13%
69%
31%
40%
60%
Uploading/ adding content to the internet e.g.
photos, videos, blog posts
621
527
94
454
165
304
317
31%
30%
36%
35%
23%
32%
29%
a
d
85%
15%
73%
26%
49%
51%
Making voice calls using a VoIP service e.g.
Skype
615
529
85
440
174
269
345
30%
30%
32%
34%
24%
29%
32%
d
86%
14%
72%
28%
44%
56%
Finding/ downloading information for school/
college/ university/ homework
545
473
72
386
157
247
298
27%
27%
27%
30%
22%
26%
28%
d
87%
13%
71%
29%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Trading/ auctions
502
412
91
377
123
275
227
25%
23%
34%
29%
17%
29%
21%
a
d
f
82%
18%
75%
24%
55%
45%
Listening to radio
486
394
91
346
139
250
236
24%
22%
35%
27%
20%
27%
22%
a
d
f
81%
19%
71%
29%
51%
49%
Using Twitter (browsing/ reading site)
426
378
48
328
97
206
221
21%
22%
18%
25%
14%
22%
20%
d
89%
11%
77%
23%
48%
52%
Watching live TV on the internet at the same
time as it's broadcast (e.g. via BBC iPlayer,
Sky Go, Virgin TV Anywhere)
426
352
74
309
116
218
209
21%
20%
28%
24%
16%
23%
19%
a
d
f
83%
17%
72%
27%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Accessing files through a cloud service such
as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
417
339
78
297
118
228
190
21%
19%
30%
23%
17%
24%
18%
a
d
f
81%
19%
71%
28%
55%
45%
Watching other free professional TV
programmes or video channels online (e.g.
on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
416
356
60
296
116
193
223
21%
20%
23%
23%
16%
21%
21%
d
86%
14%
71%
28%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Watching purchased TV programmes/ films
online or downloads via 'pay per view'
services (e.g. iTunes, Google Play, Blinkbox)
or through a standalone subscription service
(e.g. Netflix, Amazon Prime Instant)
310
254
56
224
84
162
148
15%
14%
21%
17%
12%
17%
14%
a
d
f
82%
18%
72%
27%
52%
48%
Streamed audio services (free) e.g. Spotify
(free) or Deezer (free)
300
249
51
225
76
158
143
15%
14%
19%
17%
11%
17%
13%
a
d
f
83%
17%
75%
25%
52%
48%
Using Twitter (account holder, posting on
site)
297
258
39
240
58
151
146
15%
15%
15%
18%
8%
16%
14%
d
87%
13%
81%
19%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on online
dating sites
212
177
35
154
58
88
124
10%
10%
13%
12%
8%
9%
12%
d
83%
17%
73%
27%
41%
59%
Remotely control TV services at home such
as Sky+ or Tivo using an online device
153
126
26
116
37
77
75
8%
7%
10%
9%
5%
8%
7%
d
83%
17%
76%
24%
51%
49%
Streamed audio services (subscription) e.g.
Spotify Premium or Deezer Premium
133
110
23
99
34
70
63
7%
6%
9%
8%
5%
7%
6%
d
83%
17%
74%
26%
53%
47%
Real time gambling
104
79
25
84
20
63
41
5%
5%
9%
6%
3%
7%
4%
a
d
f
76%
24%
81%
19%
61%
39%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Remotely control or monitor household
appliances e.g. fridge, cooker, washing
machine, tumble dryer and/ or home heating,
lighting or security system or home energy
consumption
49
41
9
35
14
31
19
2%
2%
3%
3%
2%
3%
2%
f
83%
17%
71%
29%
62%
38%
Other
17
13
4
7
11
6
11
1%
1%
2%
1%
1%
1%
1%
c
77%
23%
39%
61%
36%
64%
TV/ VIDEO VIEWING
1191
1022
169
841
345
564
627
59%
58%
64%
65%
48%
60%
58%
d
86%
14%
71%
29%
47%
53%
USE SOCIAL NETWORKING SITES
1168
1019
149
823
340
534
634
58%
58%
56%
63%
48%
57%
59%
d
87%
13%
70%
29%
46%
54%
USE TWITTER
450
397
54
348
102
213
237
22%
23%
20%
27%
14%
23%
22%
d
88%
12%
77%
23%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 58
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
STREAMED AUDIO SERVICES
335
280
55
249
86
177
158
17%
16%
21%
19%
12%
19%
15%
a
d
f
84%
16%
74%
26%
53%
47%
None of these
52
44
7
13
38
20
32
3%
3%
3%
1%
5%
2%
3%
c
86%
14%
26%
73%
38%
62%
Don't know
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
100%
-%
-%
100%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
General surfing/ browsing the
internet
1610
802
807
269
335
621
384
139
99
202
427
495
475
348
291
1359
136
76
39
80%
80%
79%
85%
85%
82%
70%
68%
77%
80%
85%
83%
83%
81%
69%
79%
83%
81%
78%
f
f
f
g
gh
n
n
n
50%
50%
17%
21%
39%
24%
9%
6%
13%
27%
31%
30%
22%
18%
84%
8%
5%
2%
Sending and receiving e-mail
1497
750
747
242
302
608
345
101
83
189
437
505
451
301
239
1302
110
64
21
74%
75%
73%
77%
77%
80%
63%
49%
64%
75%
87%
85%
78%
70%
57%
76%
67%
68%
42%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
r
r
50%
50%
16%
20%
41%
23%
7%
6%
13%
29%
34%
30%
20%
16%
87%
7%
4%
1%
Banking
1015
508
507
135
219
451
210
69
54
130
334
370
293
204
148
881
79
42
13
50%
51%
50%
43%
56%
59%
38%
33%
42%
51%
66%
62%
51%
47%
35%
51%
48%
45%
26%
cf
cf
g
ghi
lmn
n
n
r
r
r
50%
50%
13%
22%
44%
21%
7%
5%
13%
33%
36%
29%
20%
15%
87%
8%
4%
1%
Using social networking sites (such
as Facebook, LinkedIn or Bebo)
941
428
513
204
234
374
130
83
59
121
266
279
277
199
186
807
74
48
12
47%
43%
50%
64%
59%
49%
24%
40%
46%
48%
53%
47%
48%
46%
44%
47%
45%
51%
25%
a
ef
ef
f
g
r
r
r
45%
55%
22%
25%
40%
14%
9%
6%
13%
28%
30%
29%
21%
20%
86%
8%
5%
1%
Communicating via instant
messaging e.g. Facebook Chat,
MSN Messenger, Skype Chat
815
382
433
187
203
318
107
65
45
105
231
247
242
174
152
715
48
35
16
40%
38%
42%
59%
51%
42%
19%
32%
35%
41%
46%
42%
42%
40%
36%
42%
29%
38%
33%
ef
ef
f
g
gh
pr
47%
53%
23%
25%
39%
13%
8%
5%
13%
28%
30%
30%
21%
19%
88%
6%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Purchasing goods/ services/ tickets
etc.
814
408
406
136
170
336
172
58
52
117
255
280
241
170
123
712
60
36
7
40%
41%
40%
43%
43%
44%
31%
28%
40%
46%
51%
47%
42%
39%
29%
42%
36%
38%
14%
f
f
f
g
g
gh
mn
n
n
r
r
r
50%
50%
17%
21%
41%
21%
7%
6%
14%
31%
34%
30%
21%
15%
87%
7%
4%
1%
Finding/ downloading information for
work/ business
626
355
271
78
156
289
102
36
30
76
239
253
196
116
60
551
39
30
5
31%
35%
27%
25%
40%
38%
19%
18%
23%
30%
48%
43%
34%
27%
14%
32%
24%
32%
11%
b
f
cf
cf
g
ghi
lmn
mn
n
pr
r
r
57%
43%
13%
25%
46%
16%
6%
5%
12%
38%
40%
31%
19%
10%
88%
6%
5%
1%
Accessing news
601
354
248
83
136
242
141
39
28
69
217
239
177
119
66
521
41
31
8
30%
35%
24%
26%
35%
32%
26%
19%
22%
27%
43%
40%
31%
28%
16%
30%
25%
33%
16%
b
cf
f
g
ghi
lmn
n
n
r
r
r
59%
41%
14%
23%
40%
23%
6%
5%
12%
36%
40%
30%
20%
11%
87%
7%
5%
1%
Watching short video clips (e.g.
YouTube, Dailymotion or Vimeo)
573
313
260
138
144
208
83
33
30
68
180
180
169
126
99
508
34
26
4
28%
31%
25%
43%
37%
27%
15%
16%
23%
27%
36%
30%
29%
29%
23%
30%
21%
28%
8%
b
ef
ef
f
g
ghi
n
n
pr
r
r
55%
45%
24%
25%
36%
15%
6%
5%
12%
31%
31%
29%
22%
17%
89%
6%
5%
1%
Playing games online/ interactively
465
234
231
130
104
164
66
48
37
63
117
120
131
107
105
388
41
27
9
23%
23%
23%
41%
26%
22%
12%
23%
29%
25%
23%
20%
23%
25%
25%
23%
25%
29%
18%
def
f
f
r
50%
50%
28%
22%
35%
14%
10%
8%
14%
25%
26%
28%
23%
23%
83%
9%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Watching TV programmes/ films on
catch-up services (e.g. BBC iPlayer,
ITV Player, All4, Demand 5 or Sky
Go)
463
253
210
110
110
173
69
31
22
54
161
167
128
99
68
399
34
26
4
23%
25%
21%
35%
28%
23%
13%
15%
17%
21%
32%
28%
22%
23%
16%
23%
21%
27%
7%
b
ef
f
f
ghi
ln
n
n
r
r
r
55%
45%
24%
24%
37%
15%
7%
5%
12%
35%
36%
28%
21%
15%
86%
7%
6%
1%
Downloading music files
370
206
164
112
96
118
43
28
21
45
109
122
113
78
57
328
20
19
3
18%
21%
16%
36%
24%
15%
8%
14%
16%
18%
22%
21%
20%
18%
14%
19%
12%
20%
5%
b
def
ef
f
g
n
n
pr
r
pr
56%
44%
30%
26%
32%
12%
8%
6%
12%
30%
33%
30%
21%
15%
89%
5%
5%
1%
Making voice calls using a VoIP
service e.g. Skype
331
179
152
65
93
124
48
22
16
45
106
113
90
68
59
296
18
15
3
16%
18%
15%
20%
24%
16%
9%
11%
12%
18%
21%
19%
16%
16%
14%
17%
11%
15%
5%
f
ef
f
g
gh
n
pr
r
54%
46%
20%
28%
38%
15%
7%
5%
14%
32%
34%
27%
21%
18%
89%
5%
4%
1%
Uploading/ adding content to the
internet e.g. photos, videos, blog
posts
330
156
174
74
97
114
45
36
23
38
106
96
97
75
62
281
25
19
5
16%
16%
17%
23%
25%
15%
8%
18%
18%
15%
21%
16%
17%
17%
15%
16%
15%
20%
11%
ef
ef
f
r
47%
53%
23%
29%
35%
14%
11%
7%
12%
32%
29%
30%
23%
19%
85%
8%
6%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Finding/ downloading information for
school/ college/ university/
homework
305
148
157
91
68
119
28
27
16
29
105
103
106
51
45
266
16
21
2
15%
15%
15%
29%
17%
16%
5%
13%
13%
11%
21%
17%
18%
12%
11%
15%
10%
23%
4%
def
f
f
ghi
mn
mn
pr
r
opr
49%
51%
30%
22%
39%
9%
9%
5%
9%
35%
34%
35%
17%
15%
87%
5%
7%
1%
To find information on health related
issues e.g. NHS Direct/ NHS 24
286
116
170
46
61
116
62
25
22
39
92
98
87
63
37
256
14
16
*
14%
12%
17%
15%
15%
15%
11%
12%
17%
15%
18%
17%
15%
15%
9%
15%
8%
17%
1%
a
f
g
n
n
n
pr
r
pr
41%
59%
16%
21%
41%
22%
9%
8%
14%
32%
34%
30%
22%
13%
89%
5%
6%
*%
Using local council/ Government
sites, e.g. to find information, to
complete processes such as tax
returns, to contact local MP
283
143
140
33
62
119
69
26
17
34
109
120
69
53
41
250
14
16
2
14%
14%
14%
11%
16%
16%
13%
13%
13%
14%
22%
20%
12%
12%
10%
15%
9%
17%
5%
c
ghi
lmn
pr
pr
50%
50%
12%
22%
42%
24%
9%
6%
12%
39%
42%
24%
19%
14%
89%
5%
6%
1%
Using Twitter (browsing/ reading
site)
275
155
120
84
63
108
20
10
15
31
101
101
80
63
31
238
17
13
6
14%
16%
12%
27%
16%
14%
4%
5%
12%
12%
20%
17%
14%
15%
7%
14%
10%
14%
12%
b
def
f
f
g
g
ghi
n
n
n
57%
43%
31%
23%
39%
7%
4%
6%
11%
37%
37%
29%
23%
11%
87%
6%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Listening to radio
257
153
104
57
53
105
42
19
12
31
90
108
67
38
44
223
16
16
1
13%
15%
10%
18%
13%
14%
8%
9%
9%
12%
18%
18%
12%
9%
10%
13%
10%
17%
3%
b
f
f
f
ghi
lmn
r
r
pr
60%
40%
22%
21%
41%
16%
8%
5%
12%
35%
42%
26%
15%
17%
87%
6%
6%
*%
Trading/ auctions
235
145
89
30
55
108
41
20
18
31
94
79
65
53
37
207
11
12
5
12%
15%
9%
10%
14%
14%
7%
10%
14%
12%
19%
13%
11%
12%
9%
12%
7%
13%
9%
b
f
cf
gi
n
p
62%
38%
13%
23%
46%
17%
9%
8%
13%
40%
34%
28%
23%
16%
88%
5%
5%
2%
Watching other free professional TV
programmes or video channels
online (e.g. on official YouTube
channels such as Channel 4, Jamie
Oliver's Foodtube) or on other sites
(e.g. South Park Studios)
234
136
98
65
61
85
24
24
11
26
66
70
64
55
46
213
9
11
1
12%
14%
10%
20%
15%
11%
4%
12%
8%
10%
13%
12%
11%
13%
11%
12%
5%
12%
2%
b
ef
f
f
pr
pr
58%
42%
28%
26%
36%
10%
10%
5%
11%
28%
30%
27%
23%
19%
91%
4%
5%
*%
Watching live TV on the internet at
the same time as it's broadcast (e.g.
via BBC iPlayer, Sky Go, Virgin TV
Anywhere)
231
141
91
54
52
96
29
16
11
25
82
87
56
51
38
199
16
14
2
11%
14%
9%
17%
13%
13%
5%
8%
9%
10%
16%
15%
10%
12%
9%
12%
10%
15%
4%
b
f
f
f
ghi
ln
r
r
r
61%
39%
23%
23%
41%
12%
7%
5%
11%
35%
38%
24%
22%
16%
86%
7%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Accessing files through a cloud
service such as Dropbox, Google
Drive, Microsoft OneDrive or Apple
iCloud
213
117
96
47
48
87
32
17
13
25
89
85
61
42
26
183
15
13
3
11%
12%
9%
15%
12%
11%
6%
9%
10%
10%
18%
14%
11%
10%
6%
11%
9%
14%
6%
f
f
f
ghi
mn
n
r
r
55%
45%
22%
22%
41%
15%
8%
6%
11%
42%
40%
28%
20%
12%
86%
7%
6%
1%
Using Twitter (account holder,
posting on site)
187
108
79
55
51
67
14
8
7
22
68
66
55
49
17
163
13
9
3
9%
11%
8%
17%
13%
9%
2%
4%
6%
9%
14%
11%
10%
11%
4%
9%
8%
9%
6%
b
ef
ef
f
g
gh
n
n
n
58%
42%
30%
27%
36%
7%
4%
4%
12%
37%
35%
30%
26%
9%
87%
7%
5%
2%
Watching purchased TV
programmes/ films online or
downloads via 'pay per view'
services (e.g. iTunes, Google Play,
Blinkbox) or through a standalone
subscription service (e.g. Netflix,
Amazon Prime Instant)
168
89
79
43
56
59
10
20
8
17
58
54
50
35
30
140
12
13
3
8%
9%
8%
14%
14%
8%
2%
10%
6%
7%
12%
9%
9%
8%
7%
8%
7%
14%
6%
ef
ef
f
hi
opr
53%
47%
26%
33%
35%
6%
12%
4%
10%
35%
32%
30%
21%
18%
83%
7%
8%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Streamed audio services (free) e.g.
Spotify (free) or Deezer (free)
160
94
66
54
48
42
16
5
10
21
59
62
43
32
23
131
15
12
2
8%
9%
6%
17%
12%
6%
3%
3%
8%
8%
12%
10%
8%
7%
5%
8%
9%
13%
4%
b
ef
ef
f
g
g
g
n
or
59%
41%
34%
30%
26%
10%
3%
6%
13%
37%
39%
27%
20%
14%
82%
9%
7%
1%
Communicating via chat rooms e.g.
virtual assistance on a website,
chatting on online dating sites
116
66
50
35
29
45
7
10
9
20
20
33
33
24
25
106
3
6
1
6%
7%
5%
11%
7%
6%
1%
5%
7%
8%
4%
6%
6%
6%
6%
6%
2%
6%
2%
ef
f
f
j
pr
p
57%
43%
30%
25%
39%
6%
8%
8%
17%
18%
29%
29%
21%
22%
91%
3%
5%
1%
Remotely control TV services at
home such as Sky+ or Tivo using an
online device
78
48
30
9
21
36
11
7
7
9
34
30
23
14
11
66
7
5
*
4%
5%
3%
3%
5%
5%
2%
3%
6%
4%
7%
5%
4%
3%
3%
4%
4%
5%
*%
b
f
f
r
r
r
62%
38%
11%
27%
47%
15%
9%
9%
12%
44%
38%
29%
19%
14%
85%
9%
6%
*%
Streamed audio services
(subscription) e.g. Spotify Premium
or Deezer Premium
62
37
24
25
16
15
5
3
7
3
22
17
15
17
13
51
3
6
1
3%
4%
2%
8%
4%
2%
1%
1%
6%
1%
4%
3%
3%
4%
3%
3%
2%
7%
2%
def
f
gi
gi
opr
60%
40%
41%
26%
25%
9%
4%
12%
5%
35%
27%
25%
27%
21%
83%
5%
11%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
Real time gambling
46
30
16
8
12
22
4
4
7
7
20
12
13
13
8
34
9
3
1
2%
3%
2%
3%
3%
3%
1%
2%
6%
3%
4%
2%
2%
3%
2%
2%
5%
3%
1%
b
f
f
f
g
or
66%
34%
18%
27%
47%
8%
8%
15%
15%
43%
26%
29%
28%
18%
73%
19%
6%
1%
Remotely control or monitor
household appliances e.g. fridge,
cooker, washing machine, tumble
dryer and/ or home heating, lighting
or security system or home energy
consumption
29
19
10
6
10
11
3
1
3
2
11
10
3
8
8
25
3
1
-
1%
2%
1%
2%
3%
1%
*%
1%
2%
1%
2%
2%
*%
2%
2%
1%
2%
2%
-%
f
f
l
l
l
66%
34%
21%
34%
36%
9%
5%
10%
6%
36%
36%
9%
28%
27%
85%
10%
5%
-%
Other
17
10
8
2
*
7
8
3
1
3
3
3
6
1
6
14
2
1
*
1%
1%
1%
1%
*%
1%
1%
2%
1%
1%
1%
1%
1%
*%
1%
1%
1%
2%
*%
d
55%
45%
13%
2%
40%
46%
20%
4%
19%
18%
19%
37%
9%
35%
79%
12%
8%
1%
USE SOCIAL NETWORKING
SITES
993
463
530
220
240
400
133
86
63
127
281
296
291
214
193
852
78
48
15
49%
46%
52%
70%
61%
53%
24%
42%
49%
50%
56%
50%
50%
50%
46%
50%
47%
52%
30%
a
def
ef
f
g
r
r
r
47%
53%
22%
24%
40%
13%
9%
6%
13%
28%
30%
29%
22%
19%
86%
8%
5%
1%
TV/ VIDEO VIEWING
857
452
405
182
210
322
142
60
40
100
263
274
242
187
154
747
61
42
7
42%
45%
40%
58%
53%
42%
26%
29%
31%
39%
52%
46%
42%
43%
37%
44%
37%
45%
15%
b
ef
ef
f
g
ghi
n
n
r
r
r
53%
47%
21%
25%
38%
17%
7%
5%
12%
31%
32%
28%
22%
18%
87%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2343
1155
1188
356
386
864
737
281
179
301
493
583
745
475
539
1748
202
204
189
Effective Weighted Sample
1939
964
975
296
327
717
622
231
142
250
431
500
623
399
437
1538
196
187
176
Total
2021
1000
1021
317
394
761
550
205
129
253
502
593
576
431
420
1713
164
94
50
49%
51%
16%
19%
38%
27%
10%
6%
13%
25%
29%
28%
21%
21%
85%
8%
5%
2%
USE TWITTER
297
166
131
90
66
120
22
12
15
33
104
111
86
67
33
259
19
13
6
15%
17%
13%
28%
17%
16%
4%
6%
12%
13%
21%
19%
15%
16%
8%
15%
12%
14%
12%
b
def
f
f
g
g
ghi
n
n
n
56%
44%
30%
22%
40%
7%
4%
5%
11%
35%
37%
29%
23%
11%
87%
6%
4%
2%
STREAMED AUDIO SERVICES
178
106
73
60
51
49
18
6
13
21
68
66
49
38
25
149
15
12
2
9%
11%
7%
19%
13%
6%
3%
3%
10%
8%
13%
11%
9%
9%
6%
9%
9%
13%
4%
b
def
ef
f
g
g
gi
n
r
or
59%
41%
34%
29%
28%
10%
3%
7%
12%
38%
37%
28%
21%
14%
84%
8%
7%
1%
None of these
96
48
49
7
8
23
59
21
6
12
10
17
17
22
41
82
4
6
5
5%
5%
5%
2%
2%
3%
11%
10%
5%
5%
2%
3%
3%
5%
10%
5%
2%
6%
10%
cde
hij
klm
op
49%
51%
7%
8%
24%
61%
22%
6%
12%
10%
17%
17%
23%
43%
85%
4%
6%
5%
Don't know
1
1
-
-
-
*
1
-
*
-
-
-
-
*
1
1
-
*
-
*%
*%
-%
-%
-%
*%
*%
-%
*%
-%
-%
-%
-%
*%
*%
*%
-%
1%
-%
o
100%
-%
-%
-%
47%
53%
-%
47%
-%
-%
-%
-%
47%
53%
53%
-%
47%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
General surfing/ browsing the internet
1610
1410
200
1077
523
750
860
80%
80%
76%
83%
73%
80%
80%
d
88%
12%
67%
33%
47%
53%
Sending and receiving e-mail
1497
1305
192
1035
455
713
784
74%
74%
73%
80%
64%
76%
73%
d
87%
13%
69%
30%
48%
52%
Banking
1015
886
130
759
250
495
520
50%
50%
49%
58%
35%
53%
48%
d
f
87%
13%
75%
25%
49%
51%
Using social networking sites (such as
Facebook, LinkedIn or Bebo)
941
821
120
664
274
437
504
47%
47%
45%
51%
38%
46%
47%
d
87%
13%
71%
29%
46%
54%
Communicating via instant messaging e.g.
Facebook Chat, MSN Messenger, Skype
Chat
815
703
112
572
240
350
464
40%
40%
42%
44%
34%
37%
43%
d
e
86%
14%
70%
29%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Purchasing goods/ services/ tickets etc.
814
695
119
586
223
408
406
40%
40%
45%
45%
31%
43%
38%
d
f
85%
15%
72%
27%
50%
50%
Finding/ downloading information for work/
business
626
532
93
527
96
304
322
31%
30%
35%
41%
13%
32%
30%
d
85%
15%
84%
15%
49%
51%
Accessing news
601
504
97
436
165
309
292
30%
29%
37%
34%
23%
33%
27%
a
d
f
84%
16%
73%
27%
51%
49%
Watching short video clips (e.g. YouTube,
Dailymotion or Vimeo)
573
500
73
425
147
244
328
28%
28%
28%
33%
21%
26%
30%
d
e
87%
13%
74%
26%
43%
57%
Playing games online/ interactively
465
402
63
311
152
175
290
23%
23%
24%
24%
21%
19%
27%
e
87%
13%
67%
33%
38%
62%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Watching TV programmes/ films on catch-up
services (e.g. BBC iPlayer, ITV Player, All4,
Demand 5 or Sky Go)
463
398
64
338
124
231
232
23%
23%
24%
26%
17%
25%
21%
d
86%
14%
73%
27%
50%
50%
Downloading music files
370
317
52
264
105
174
196
18%
18%
20%
20%
15%
18%
18%
d
86%
14%
71%
28%
47%
53%
Making voice calls using a VoIP service e.g.
Skype
331
296
34
236
94
118
213
16%
17%
13%
18%
13%
13%
20%
d
e
90%
10%
71%
28%
36%
64%
Uploading/ adding content to the internet e.g.
photos, videos, blog posts
330
277
53
237
91
153
177
16%
16%
20%
18%
13%
16%
16%
d
84%
16%
72%
28%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Finding/ downloading information for school/
college/ university/ homework
305
268
37
206
97
139
166
15%
15%
14%
16%
14%
15%
15%
88%
12%
68%
32%
45%
55%
To find information on health related issues
e.g. NHS Direct/ NHS 24
286
238
48
197
88
143
143
14%
14%
18%
15%
12%
15%
13%
a
83%
17%
69%
31%
50%
50%
Using local council/ Government sites, e.g. to
find information, to complete processes such
as tax returns, to contact local MP
283
235
48
201
81
154
128
14%
13%
18%
15%
11%
16%
12%
a
d
f
83%
17%
71%
29%
55%
45%
Using Twitter (browsing/ reading site)
275
239
36
209
65
131
143
14%
14%
14%
16%
9%
14%
13%
d
87%
13%
76%
24%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Listening to radio
257
213
44
189
68
133
124
13%
12%
17%
15%
10%
14%
11%
a
d
83%
17%
74%
26%
52%
48%
Trading/ auctions
235
196
39
175
59
130
105
12%
11%
15%
13%
8%
14%
10%
d
f
84%
16%
75%
25%
55%
45%
Watching other free professional TV
programmes or video channels online (e.g.
on official YouTube channels such as
Channel 4, Jamie Oliver's Foodtube) or on
other sites (e.g. South Park Studios)
234
201
33
170
63
104
130
12%
11%
13%
13%
9%
11%
12%
d
86%
14%
72%
27%
45%
55%
Watching live TV on the internet at the same
time as it's broadcast (e.g. via BBC iPlayer,
Sky Go, Virgin TV Anywhere)
231
191
41
168
62
118
114
11%
11%
15%
13%
9%
13%
11%
a
d
82%
18%
73%
27%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Accessing files through a cloud service such
as Dropbox, Google Drive, Microsoft
OneDrive or Apple iCloud
213
173
40
154
58
118
95
11%
10%
15%
12%
8%
13%
9%
a
d
f
81%
19%
72%
27%
55%
45%
Using Twitter (account holder, posting on
site)
187
165
22
150
37
89
98
9%
9%
8%
12%
5%
9%
9%
d
88%
12%
80%
20%
48%
52%
Watching purchased TV programmes/ films
online or downloads via 'pay per view'
services (e.g. iTunes, Google Play, Blinkbox)
or through a standalone subscription service
(e.g. Netflix, Amazon Prime Instant)
168
138
30
123
45
81
87
8%
8%
11%
9%
6%
9%
8%
a
d
82%
18%
73%
26%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Streamed audio services (free) e.g. Spotify
(free) or Deezer (free)
160
135
25
116
43
75
85
8%
8%
9%
9%
6%
8%
8%
d
85%
15%
73%
27%
47%
53%
Communicating via chat rooms e.g. virtual
assistance on a website, chatting on online
dating sites
116
99
17
80
36
42
74
6%
6%
6%
6%
5%
4%
7%
e
85%
15%
69%
31%
36%
64%
Remotely control TV services at home such
as Sky+ or Tivo using an online device
78
65
12
58
20
31
47
4%
4%
5%
4%
3%
3%
4%
d
84%
16%
75%
25%
39%
61%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
Streamed audio services (subscription) e.g.
Spotify Premium or Deezer Premium
62
51
11
42
20
27
35
3%
3%
4%
3%
3%
3%
3%
82%
18%
68%
32%
43%
57%
Real time gambling
46
36
10
42
4
24
22
2%
2%
4%
3%
1%
3%
2%
d
78%
22%
90%
10%
52%
48%
Remotely control or monitor household
appliances e.g. fridge, cooker, washing
machine, tumble dryer and/ or home heating,
lighting or security system or home energy
consumption
29
23
6
19
10
16
13
1%
1%
2%
1%
1%
2%
1%
79%
21%
66%
34%
55%
45%
Other
17
13
4
7
11
6
11
1%
1%
2%
1%
1%
1%
1%
c
77%
23%
39%
61%
36%
64%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 60
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2343
1957
386
1305
1025
1116
1227
Effective Weighted Sample
1939
1632
325
1111
877
931
1009
Total
2021
1757
264
1298
713
940
1081
87%
13%
64%
35%
47%
53%
USE SOCIAL NETWORKING SITES
993
866
128
700
290
458
535
49%
49%
48%
54%
41%
49%
49%
d
87%
13%
71%
29%
46%
54%
TV/ VIDEO VIEWING
857
744
113
610
245
384
473
42%
42%
43%
47%
34%
41%
44%
d
87%
13%
71%
29%
45%
55%
USE TWITTER
297
260
37
228
69
139
158
15%
15%
14%
18%
10%
15%
15%
d
88%
12%
77%
23%
47%
53%
STREAMED AUDIO SERVICES
178
150
28
129
49
85
93
9%
9%
11%
10%
7%
9%
9%
d
84%
16%
73%
27%
48%
52%
None of these
96
80
16
31
65
43
53
5%
5%
6%
2%
9%
5%
5%
c
83%
17%
32%
67%
45%
55%
Don't know
1
1
*
*
1
*
1
*%
*%
*%
*%
*%
*%
*%
53%
47%
47%
53%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
538
246
292
26
26
70
416
214
63
28
7
35
116
122
265
346
61
63
68
Effective Weighted Sample
439
197
243
21
21
58
347
171
51
23
6
30
96
102
214
305
58
58
64
Total
336
144
192
17
20
54
245
134
42
20
5
24
63
79
170
256
41
24
15
43%
57%
**
**
**
73%
40%
**
**
**
**
19%
24%
51%
76%
**
**
**
Certain to
6
3
4
**
**
**
1
3
**
**
**
**
*
1
4
5
**
**
**
2%
2%
2%
**
**
**
*%
3%
**
**
**
**
1%
2%
2%
2%
**
**
**
39%
61%
**
**
**
15%
53%
**
**
**
**
5%
21%
65%
82%
**
**
**
Very likely
2
1
1
**
**
**
1
-
**
**
**
**
*
1
-
1
**
**
**
1%
1%
*%
**
**
**
*%
-%
**
**
**
**
1%
2%
-%
*%
**
**
**
64%
36%
**
**
**
66%
-%
**
**
**
**
29%
71%
-%
66%
**
**
**
Likely
18
6
12
**
**
**
6
3
**
**
**
**
4
5
8
14
**
**
**
5%
4%
6%
**
**
**
3%
3%
**
**
**
**
6%
6%
5%
6%
**
**
**
35%
65%
**
**
**
35%
19%
**
**
**
**
20%
28%
46%
80%
**
**
**
TOTAL LIKELY
26
10
16
**
**
**
8
7
**
**
**
**
4
8
12
21
**
**
**
8%
7%
8%
**
**
**
3%
5%
**
**
**
**
7%
10%
7%
8%
**
**
**
38%
62%
**
**
**
32%
26%
**
**
**
**
17%
29%
48%
79%
**
**
**
Unlikely
24
12
12
**
**
**
16
9
**
**
**
**
3
6
13
17
**
**
**
7%
9%
6%
**
**
**
7%
7%
**
**
**
**
4%
8%
8%
7%
**
**
**
51%
49%
**
**
**
65%
36%
**
**
**
**
11%
25%
55%
71%
**
**
**
Very unlikely
61
28
33
**
**
**
39
22
**
**
**
**
12
13
31
47
**
**
**
18%
19%
17%
**
**
**
16%
16%
**
**
**
**
18%
16%
18%
18%
**
**
**
45%
55%
**
**
**
64%
36%
**
**
**
**
19%
21%
51%
76%
**
**
**
Certain not to
192
79
113
**
**
**
164
82
**
**
**
**
38
45
95
146
**
**
**
57%
55%
59%
**
**
**
67%
61%
**
**
**
**
60%
57%
56%
57%
**
**
**
41%
59%
**
**
**
85%
43%
**
**
**
**
20%
23%
50%
76%
**
**
**
TOTAL UNLIKELY
278
120
158
**
**
**
219
113
**
**
**
**
52
64
140
210
**
**
**
83%
83%
83%
**
**
**
90%
84%
**
**
**
**
82%
81%
82%
82%
**
**
**
43%
57%
**
**
**
79%
41%
**
**
**
**
19%
23%
50%
76%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
538
246
292
26
26
70
416
214
63
28
7
35
116
122
265
346
61
63
68
Effective Weighted Sample
439
197
243
21
21
58
347
171
51
23
6
30
96
102
214
305
58
58
64
Total
336
144
192
17
20
54
245
134
42
20
5
24
63
79
170
256
41
24
15
43%
57%
**
**
**
73%
40%
**
**
**
**
19%
24%
51%
76%
**
**
**
Don't know
32
15
17
**
**
**
17
14
**
**
**
**
7
8
17
25
**
**
**
9%
10%
9%
**
**
**
7%
10%
**
**
**
**
11%
10%
10%
10%
**
**
**
46%
54%
**
**
**
54%
44%
**
**
**
**
21%
24%
55%
78%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
538
455
83
88
446
242
296
Effective Weighted Sample
439
373
70
76
369
197
242
Total
336
295
41
75
258
149
187
88%
**
**
77%
44%
56%
Certain to
6
6
**
**
4
2
4
2%
2%
**
**
2%
2%
2%
89%
**
**
66%
36%
64%
Very likely
2
1
**
**
1
1
1
1%
*%
**
**
*%
1%
*%
36%
**
**
66%
64%
36%
Likely
18
15
**
**
9
8
10
5%
5%
**
**
3%
6%
5%
86%
**
**
50%
46%
54%
TOTAL LIKELY
26
22
**
**
14
12
14
8%
7%
**
**
6%
8%
8%
83%
**
**
55%
45%
55%
Unlikely
24
19
**
**
18
13
11
7%
7%
**
**
7%
9%
6%
79%
**
**
74%
54%
46%
Very unlikely
61
56
**
**
41
22
40
18%
19%
**
**
16%
15%
21%
91%
**
**
67%
36%
64%
Certain not to
192
169
**
**
167
92
100
57%
57%
**
**
65%
62%
54%
88%
**
**
87%
48%
52%
TOTAL UNLIKELY
278
245
**
**
226
127
151
83%
83%
**
**
88%
85%
81%
88%
**
**
81%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 62
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE24). SHOWCARD How likely are you to get internet access at home in the next 12 months? (SINGLE CODE)
Base : Those without internet access at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
538
455
83
88
446
242
296
Effective Weighted Sample
439
373
70
76
369
197
242
Total
336
295
41
75
258
149
187
88%
**
**
77%
44%
56%
Don't know
32
28
**
**
18
10
22
9%
10%
**
**
7%
7%
12%
89%
**
**
55%
32%
68%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
453
209
244
11
16
49
377
181
53
20
6
33
98
101
221
291
56
52
54
Effective Weighted Sample
371
168
204
9
13
40
315
146
43
17
5
28
80
85
179
256
53
48
51
Total
278
120
158
8
13
38
219
113
34
13
5
22
52
64
140
210
37
19
12
43%
57%
**
**
**
79%
41%
**
**
**
**
**
23%
50%
76%
**
**
**
No need
158
70
89
**
**
**
134
55
**
**
**
**
**
34
73
128
**
**
**
57%
58%
56%
**
**
**
61%
48%
**
**
**
**
**
54%
52%
61%
**
**
**
44%
56%
**
**
**
85%
35%
**
**
**
**
**
22%
46%
81%
**
**
**
Don't want a computer
83
37
46
**
**
**
75
41
**
**
**
**
**
18
45
66
**
**
**
30%
31%
29%
**
**
**
34%
36%
**
**
**
**
**
28%
32%
31%
**
**
**
45%
55%
**
**
**
90%
49%
**
**
**
**
**
22%
55%
80%
**
**
**
Don't know how you use computers
77
32
45
**
**
**
68
42
**
**
**
**
**
21
43
57
**
**
**
28%
27%
29%
**
**
**
31%
37%
**
**
**
**
**
33%
31%
27%
**
**
**
41%
59%
**
**
**
88%
54%
**
**
**
**
**
28%
56%
74%
**
**
**
Too old to use the internet
69
31
39
**
**
**
68
27
**
**
**
**
**
20
31
50
**
**
**
25%
26%
24%
**
**
**
31%
24%
**
**
**
**
**
32%
22%
24%
**
**
**
44%
56%
**
**
**
98%
39%
**
**
**
**
**
29%
45%
72%
**
**
**
Too expensive to set up
55
19
36
**
**
**
26
27
**
**
**
**
**
12
36
35
**
**
**
20%
16%
23%
**
**
**
12%
24%
**
**
**
**
**
18%
26%
17%
**
**
**
34%
66%
**
**
**
48%
50%
**
**
**
**
**
22%
65%
64%
**
**
**
Computer is too expensive to buy
26
10
16
**
**
**
14
18
**
**
**
**
**
6
19
15
**
**
**
9%
9%
10%
**
**
**
6%
16%
**
**
**
**
**
9%
13%
7%
**
**
**
40%
60%
**
**
**
54%
70%
**
**
**
**
**
22%
72%
57%
**
**
**
Charges are too expensive
21
8
13
**
**
**
11
12
**
**
**
**
**
4
15
13
**
**
**
8%
6%
8%
**
**
**
5%
10%
**
**
**
**
**
7%
11%
6%
**
**
**
36%
64%
**
**
**
53%
56%
**
**
**
**
**
20%
71%
60%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
453
209
244
11
16
49
377
181
53
20
6
33
98
101
221
291
56
52
54
Effective Weighted Sample
371
168
204
9
13
40
315
146
43
17
5
28
80
85
179
256
53
48
51
Total
278
120
158
8
13
38
219
113
34
13
5
22
52
64
140
210
37
19
12
43%
57%
**
**
**
79%
41%
**
**
**
**
**
23%
50%
76%
**
**
**
Friends/ family member checks
things on the internet for me
21
9
12
**
**
**
18
7
**
**
**
**
**
5
9
16
**
**
**
7%
8%
7%
**
**
**
8%
6%
**
**
**
**
**
8%
6%
8%
**
**
**
44%
56%
**
**
**
88%
34%
**
**
**
**
**
24%
43%
78%
**
**
**
Don't have a phone line
15
6
10
**
**
**
6
4
**
**
**
**
**
3
11
8
**
**
**
5%
5%
6%
**
**
**
3%
3%
**
**
**
**
**
5%
8%
4%
**
**
**
37%
63%
**
**
**
40%
25%
**
**
**
**
**
20%
70%
54%
**
**
**
Satisfied with using the internet
elsewhere
11
1
10
**
**
**
3
6
**
**
**
**
**
3
5
10
**
**
**
4%
1%
6%
**
**
**
1%
5%
**
**
**
**
**
5%
4%
5%
**
**
**
a
12%
88%
**
**
**
23%
52%
**
**
**
**
**
26%
45%
88%
**
**
**
Concerned about security/ fraud
7
4
3
**
**
**
6
4
**
**
**
**
**
1
3
6
**
**
**
3%
4%
2%
**
**
**
3%
3%
**
**
**
**
**
2%
2%
3%
**
**
**
62%
38%
**
**
**
88%
49%
**
**
**
**
**
19%
39%
80%
**
**
**
Worries/ concerns about privacy
issues
6
3
3
**
**
**
4
1
**
**
**
**
**
1
3
4
**
**
**
2%
3%
2%
**
**
**
2%
1%
**
**
**
**
**
2%
2%
2%
**
**
**
56%
44%
**
**
**
74%
24%
**
**
**
**
**
22%
47%
64%
**
**
**
Satisfied with using the internet at
work
3
2
1
**
**
**
1
-
**
**
**
**
**
-
2
3
**
**
**
1%
2%
1%
**
**
**
*%
-%
**
**
**
**
**
-%
1%
1%
**
**
**
59%
41%
**
**
**
17%
-%
**
**
**
**
**
-%
59%
83%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
453
209
244
11
16
49
377
181
53
20
6
33
98
101
221
291
56
52
54
Effective Weighted Sample
371
168
204
9
13
40
315
146
43
17
5
28
80
85
179
256
53
48
51
Total
278
120
158
8
13
38
219
113
34
13
5
22
52
64
140
210
37
19
12
43%
57%
**
**
**
79%
41%
**
**
**
**
**
23%
50%
76%
**
**
**
My computer is out of date
2
2
-
**
**
**
1
1
**
**
**
**
**
1
1
1
**
**
**
1%
2%
-%
**
**
**
*%
1%
**
**
**
**
**
2%
1%
1%
**
**
**
b
100%
-%
**
**
**
25%
31%
**
**
**
**
**
44%
31%
56%
**
**
**
Plan to move house in the near
future
2
1
1
**
**
**
1
-
**
**
**
**
**
-
1
1
**
**
**
1%
1%
1%
**
**
**
*%
-%
**
**
**
**
**
-%
*%
1%
**
**
**
37%
63%
**
**
**
63%
-%
**
**
**
**
**
-%
31%
67%
**
**
**
Health reasons - bad eyesight
1
1
-
**
**
**
1
1
**
**
**
**
**
1
-
1
**
**
**
1%
1%
-%
**
**
**
1%
1%
**
**
**
**
**
1%
-%
*%
**
**
**
100%
-%
**
**
**
100%
64%
**
**
**
**
**
42%
-%
36%
**
**
**
Other
4
1
2
**
**
**
1
1
**
**
**
**
**
*
3
4
**
**
**
1%
1%
1%
**
**
**
1%
1%
**
**
**
**
**
1%
2%
2%
**
**
**
38%
62%
**
**
**
32%
30%
**
**
**
**
**
11%
68%
93%
**
**
**
ANY INVOLUNTARY REASONS
172
74
99
**
**
**
131
82
**
**
**
**
**
44
92
122
**
**
**
62%
62%
62%
**
**
**
60%
73%
**
**
**
**
**
69%
66%
58%
**
**
**
43%
57%
**
**
**
76%
48%
**
**
**
**
**
26%
53%
71%
**
**
**
ANY VOLUNTARY REASONS
212
94
118
**
**
**
178
82
**
**
**
**
**
50
101
168
**
**
**
76%
79%
75%
**
**
**
81%
73%
**
**
**
**
**
78%
72%
80%
**
**
**
44%
56%
**
**
**
84%
39%
**
**
**
**
**
23%
48%
79%
**
**
**
ONLY VOLUNTARY REASONS
103
44
59
**
**
**
88
31
**
**
**
**
**
19
46
86
**
**
**
37%
37%
37%
**
**
**
40%
27%
**
**
**
**
**
30%
33%
41%
**
**
**
43%
57%
**
**
**
85%
30%
**
**
**
**
**
19%
45%
83%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
453
387
66
56
394
208
245
Effective Weighted Sample
371
317
57
49
328
170
201
Total
278
245
33
49
226
127
151
88%
**
**
81%
46%
54%
No need
158
137
**
**
139
75
83
57%
56%
**
**
61%
59%
55%
87%
**
**
88%
48%
52%
Don't want a computer
83
73
**
**
74
40
42
30%
30%
**
**
32%
32%
28%
88%
**
**
89%
49%
51%
Don't know how you use computers
77
68
**
**
64
36
41
28%
28%
**
**
28%
28%
27%
89%
**
**
83%
46%
54%
Too old to use the internet
69
57
**
**
64
32
37
25%
23%
**
**
28%
25%
25%
82%
**
**
93%
46%
54%
Too expensive to set up
55
47
**
**
36
24
31
20%
19%
**
**
16%
19%
20%
87%
**
**
67%
44%
56%
Computer is too expensive to buy
26
24
**
**
19
14
12
9%
10%
**
**
8%
11%
8%
92%
**
**
72%
53%
47%
Charges are too expensive
21
20
**
**
15
13
8
8%
8%
**
**
7%
10%
5%
96%
**
**
71%
61%
39%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
453
387
66
56
394
208
245
Effective Weighted Sample
371
317
57
49
328
170
201
Total
278
245
33
49
226
127
151
88%
**
**
81%
46%
54%
Friends/ family member checks things on the
internet for me
21
18
**
**
16
11
10
7%
7%
**
**
7%
8%
7%
86%
**
**
78%
51%
49%
Don't have a phone line
15
12
**
**
9
8
7
5%
5%
**
**
4%
6%
5%
82%
**
**
62%
50%
50%
Satisfied with using the internet elsewhere
11
10
**
**
5
6
6
4%
4%
**
**
2%
4%
4%
91%
**
**
47%
49%
51%
Concerned about security/ fraud
7
6
**
**
6
5
2
3%
3%
**
**
2%
4%
1%
88%
**
**
77%
71%
29%
Worries/ concerns about privacy issues
6
6
**
**
4
3
3
2%
2%
**
**
2%
2%
2%
100%
**
**
62%
50%
50%
Satisfied with using the internet at work
3
3
**
**
-
2
1
1%
1%
**
**
-%
2%
1%
100%
**
**
-%
58%
42%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 63
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE21 (QE25A). Why are you unlikely to get internet access at home in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
453
387
66
56
394
208
245
Effective Weighted Sample
371
317
57
49
328
170
201
Total
278
245
33
49
226
127
151
88%
**
**
81%
46%
54%
My computer is out of date
2
2
**
**
1
2
1
1%
1%
**
**
1%
1%
*%
100%
**
**
56%
69%
31%
Plan to move house in the near future
2
2
**
**
2
1
1
1%
1%
**
**
1%
*%
1%
100%
**
**
100%
33%
67%
Health reasons - bad eyesight
1
1
**
**
1
1
1
1%
1%
**
**
1%
1%
*%
100%
**
**
100%
58%
42%
Other
4
4
**
**
2
1
2
1%
2%
**
**
1%
1%
2%
100%
**
**
62%
38%
62%
ANY INVOLUNTARY REASONS
172
151
**
**
138
80
92
62%
62%
**
**
61%
63%
61%
87%
**
**
80%
47%
53%
ANY VOLUNTARY REASONS
212
185
**
**
178
97
115
76%
76%
**
**
79%
77%
76%
87%
**
**
84%
46%
54%
ONLY VOLUNTARY REASONS
103
91
**
**
88
45
58
37%
37%
**
**
39%
36%
38%
89%
**
**
85%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
453
209
244
11
16
49
377
181
53
20
6
33
98
101
221
291
56
52
54
Effective Weighted Sample
371
168
204
9
13
40
315
146
43
17
5
28
80
85
179
256
53
48
51
Total
278
120
158
8
13
38
219
113
34
13
5
22
52
64
140
210
37
19
12
43%
57%
**
**
**
79%
41%
**
**
**
**
**
23%
50%
76%
**
**
**
No need
106
46
60
**
**
**
89
31
**
**
**
**
**
20
49
89
**
**
**
38%
39%
38%
**
**
**
41%
28%
**
**
**
**
**
32%
35%
42%
**
**
**
43%
57%
**
**
**
84%
30%
**
**
**
**
**
19%
46%
84%
**
**
**
Don't want a computer
38
17
21
**
**
**
35
20
**
**
**
**
**
11
17
32
**
**
**
14%
14%
13%
**
**
**
16%
18%
**
**
**
**
**
18%
12%
15%
**
**
**
45%
55%
**
**
**
92%
52%
**
**
**
**
**
30%
45%
84%
**
**
**
Too old to use the internet
37
18
19
**
**
**
37
16
**
**
**
**
**
11
16
26
**
**
**
13%
15%
12%
**
**
**
17%
14%
**
**
**
**
**
17%
12%
12%
**
**
**
49%
51%
**
**
**
100%
43%
**
**
**
**
**
30%
43%
70%
**
**
**
Don't know how you use computers
31
10
20
**
**
**
26
15
**
**
**
**
**
10
15
19
**
**
**
11%
9%
13%
**
**
**
12%
13%
**
**
**
**
**
15%
10%
9%
**
**
**
34%
66%
**
**
**
86%
48%
**
**
**
**
**
32%
48%
63%
**
**
**
Too expensive to set up
30
10
20
**
**
**
11
16
**
**
**
**
**
7
20
23
**
**
**
11%
8%
13%
**
**
**
5%
14%
**
**
**
**
**
10%
14%
11%
**
**
**
33%
67%
**
**
**
37%
52%
**
**
**
**
**
22%
67%
77%
**
**
**
Friends/family member checks
things on the internet for me
10
4
5
**
**
**
9
3
**
**
**
**
**
2
5
7
**
**
**
3%
4%
3%
**
**
**
4%
3%
**
**
**
**
**
4%
3%
3%
**
**
**
45%
55%
**
**
**
90%
36%
**
**
**
**
**
24%
46%
70%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
453
209
244
11
16
49
377
181
53
20
6
33
98
101
221
291
56
52
54
Effective Weighted Sample
371
168
204
9
13
40
315
146
43
17
5
28
80
85
179
256
53
48
51
Total
278
120
158
8
13
38
219
113
34
13
5
22
52
64
140
210
37
19
12
43%
57%
**
**
**
79%
41%
**
**
**
**
**
23%
50%
76%
**
**
**
Computer is too expensive to buy
8
3
5
**
**
**
4
5
**
**
**
**
**
-
7
4
**
**
**
3%
2%
3%
**
**
**
2%
4%
**
**
**
**
**
-%
5%
2%
**
**
**
m
36%
64%
**
**
**
47%
65%
**
**
**
**
**
-%
95%
51%
**
**
**
Charges are too expensive
3
1
2
**
**
**
1
1
**
**
**
**
**
-
3
1
**
**
**
1%
1%
1%
**
**
**
1%
1%
**
**
**
**
**
-%
2%
*%
**
**
**
30%
70%
**
**
**
49%
44%
**
**
**
**
**
-%
100%
23%
**
**
**
Satisfied with using the internet
elsewhere
3
1
1
**
**
**
*
1
**
**
**
**
**
-
1
2
**
**
**
1%
1%
1%
**
**
**
*%
1%
**
**
**
**
**
-%
1%
1%
**
**
**
52%
48%
**
**
**
10%
48%
**
**
**
**
**
-%
48%
90%
**
**
**
Worries/ concerns about privacy
issues
2
1
1
**
**
**
*
1
**
**
**
**
**
1
1
2
**
**
**
1%
1%
*%
**
**
**
*%
1%
**
**
**
**
**
1%
1%
1%
**
**
**
66%
34%
**
**
**
24%
34%
**
**
**
**
**
42%
34%
76%
**
**
**
Don't have a phone line
2
2
-
**
**
**
1
-
**
**
**
**
**
-
1
1
**
**
**
1%
1%
-%
**
**
**
*%
-%
**
**
**
**
**
-%
1%
*%
**
**
**
100%
-%
**
**
**
41%
-%
**
**
**
**
**
-%
60%
40%
**
**
**
Health reasons - bad eyesight
1
1
-
**
**
**
1
1
**
**
**
**
**
1
-
1
**
**
**
1%
1%
-%
**
**
**
1%
1%
**
**
**
**
**
1%
-%
*%
**
**
**
100%
-%
**
**
**
100%
64%
**
**
**
**
**
42%
-%
36%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
~l
m
n
o
~p
~q
~r
Unweighted total
453
209
244
11
16
49
377
181
53
20
6
33
98
101
221
291
56
52
54
Effective Weighted Sample
371
168
204
9
13
40
315
146
43
17
5
28
80
85
179
256
53
48
51
Total
278
120
158
8
13
38
219
113
34
13
5
22
52
64
140
210
37
19
12
43%
57%
**
**
**
79%
41%
**
**
**
**
**
23%
50%
76%
**
**
**
Concerned about security/ fraud
1
1
1
**
**
**
1
1
**
**
**
**
**
-
1
1
**
**
**
1%
1%
*%
**
**
**
1%
1%
**
**
**
**
**
-%
1%
*%
**
**
**
51%
49%
**
**
**
100%
100%
**
**
**
**
**
-%
100%
49%
**
**
**
Other
6
3
3
**
**
**
3
1
**
**
**
**
**
1
4
4
**
**
**
2%
3%
2%
**
**
**
1%
1%
**
**
**
**
**
2%
3%
2%
**
**
**
49%
51%
**
**
**
42%
18%
**
**
**
**
**
23%
59%
65%
**
**
**
ANY INVOLUNTARY REASONS
115
47
68
**
**
**
84
56
**
**
**
**
**
29
64
76
**
**
**
41%
40%
43%
**
**
**
38%
49%
**
**
**
**
**
45%
46%
36%
**
**
**
41%
59%
**
**
**
73%
48%
**
**
**
**
**
25%
56%
66%
**
**
**
ANY VOLUNTARY REASONS
157
69
88
**
**
**
133
56
**
**
**
**
**
34
72
130
**
**
**
56%
58%
55%
**
**
**
61%
50%
**
**
**
**
**
53%
51%
62%
**
**
**
44%
56%
**
**
**
85%
36%
**
**
**
**
**
22%
46%
83%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
453
387
66
56
394
208
245
Effective Weighted Sample
371
317
57
49
328
170
201
Total
278
245
33
49
226
127
151
88%
**
**
81%
46%
54%
No need
106
96
**
**
93
49
58
38%
39%
**
**
41%
38%
38%
90%
**
**
87%
46%
54%
Don't want a computer
38
32
**
**
34
19
19
14%
13%
**
**
15%
15%
13%
84%
**
**
90%
49%
51%
Too old to use the internet
37
29
**
**
36
18
19
13%
12%
**
**
16%
14%
13%
78%
**
**
98%
49%
51%
Don't know how you use computers
31
28
**
**
26
13
18
11%
11%
**
**
11%
10%
12%
91%
**
**
85%
43%
57%
Too expensive to set up
30
26
**
**
17
12
18
11%
11%
**
**
8%
9%
12%
87%
**
**
58%
40%
60%
Friends/family member checks things on the
internet for me
10
9
**
**
8
5
4
3%
4%
**
**
3%
4%
3%
91%
**
**
81%
54%
46%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
453
387
66
56
394
208
245
Effective Weighted Sample
371
317
57
49
328
170
201
Total
278
245
33
49
226
127
151
88%
**
**
81%
46%
54%
Computer is too expensive to buy
8
8
**
**
4
3
4
3%
3%
**
**
2%
3%
3%
97%
**
**
51%
45%
55%
Charges are too expensive
3
3
**
**
2
1
2
1%
1%
**
**
1%
1%
1%
89%
**
**
54%
30%
70%
Satisfied with using the internet elsewhere
3
3
**
**
*
*
2
1%
1%
**
**
*%
*%
2%
100%
**
**
10%
10%
90%
Worries/ concerns about privacy issues
2
2
**
**
*
*
2
1%
1%
**
**
*%
*%
1%
100%
**
**
24%
24%
76%
Don't have a phone line
2
1
**
**
1
1
1
1%
*%
**
**
*%
1%
1%
59%
**
**
59%
41%
59%
Health reasons - bad eyesight
1
1
**
**
1
1
1
1%
1%
**
**
1%
1%
*%
100%
**
**
100%
58%
42%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 65
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE22 (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) UNPROMPTED
Base : Those unlikely to get internet access at home in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
d
e
f
Unweighted total
453
387
66
56
394
208
245
Effective Weighted Sample
371
317
57
49
328
170
201
Total
278
245
33
49
226
127
151
88%
**
**
81%
46%
54%
Concerned about security/ fraud
1
1
**
**
1
1
1
1%
1%
**
**
*%
1%
*%
100%
**
**
49%
49%
51%
Other
6
6
**
**
3
4
3
2%
3%
**
**
1%
3%
2%
100%
**
**
51%
58%
42%
ANY INVOLUNTARY REASONS
115
99
**
**
89
50
65
41%
40%
**
**
39%
40%
43%
86%
**
**
77%
44%
56%
ANY VOLUNTARY REASONS
157
140
**
**
135
73
84
56%
57%
**
**
60%
57%
56%
89%
**
**
86%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23. SHOWCARD Thinking about personal computers or desktop PCs or laptops, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Using the mouse
63
29
34
3
5
12
43
24
9
4
4
5
11
13
34
48
9
5
1
3%
3%
3%
1%
1%
1%
5%
7%
5%
1%
1%
1%
2%
3%
6%
2%
4%
4%
2%
cde
ij
ij
k
klm
46%
54%
5%
7%
19%
68%
38%
14%
6%
6%
8%
18%
20%
54%
76%
14%
8%
2%
Using the keyboard
55
25
30
3
1
8
43
23
8
4
3
6
7
11
30
41
9
4
1
2%
2%
2%
1%
*%
1%
5%
7%
5%
1%
1%
1%
1%
2%
5%
2%
4%
3%
1%
cde
ij
ij
klm
or
46%
54%
6%
1%
15%
78%
42%
15%
7%
5%
12%
13%
20%
55%
75%
17%
7%
1%
Seeing the monitor display
35
16
19
1
1
4
29
16
6
1
3
4
4
7
20
24
7
4
1
1%
1%
2%
*%
*%
1%
4%
5%
3%
1%
1%
1%
1%
1%
3%
1%
3%
3%
1%
cde
ij
ij
klm
or
o
45%
55%
2%
3%
12%
83%
47%
17%
4%
9%
11%
10%
20%
58%
68%
20%
11%
1%
Seeing the letters and symbols on
the keyboard
34
19
16
1
2
2
29
14
7
1
1
4
5
8
18
22
9
3
1
1%
2%
1%
*%
1%
*%
4%
4%
4%
*%
*%
1%
1%
2%
3%
1%
4%
3%
1%
cde
ij
ij
kl
or
54%
46%
3%
6%
6%
84%
42%
19%
2%
4%
12%
15%
22%
51%
64%
25%
9%
2%
Any other difficulties
51
24
27
4
7
9
31
10
3
6
8
12
12
9
18
48
1
2
-
2%
2%
2%
1%
2%
1%
4%
3%
1%
2%
2%
2%
2%
2%
3%
2%
1%
2%
-%
ce
r
r
46%
54%
8%
14%
17%
62%
19%
5%
11%
17%
23%
23%
18%
35%
93%
3%
5%
-%
No, none
2069
1021
1047
309
380
762
618
239
145
250
482
581
584
450
452
1737
177
98
57
89%
90%
87%
95%
94%
95%
76%
73%
86%
94%
95%
94%
93%
89%
78%
89%
87%
85%
88%
b
f
f
f
g
gh
gh
mn
mn
n
49%
51%
15%
18%
37%
30%
12%
7%
12%
23%
28%
28%
22%
22%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23. SHOWCARD Thinking about personal computers or desktop PCs or laptops, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
121
44
77
4
8
10
99
44
7
7
7
16
17
27
61
95
11
8
6
5%
4%
6%
1%
2%
1%
12%
13%
4%
3%
1%
3%
3%
5%
11%
5%
6%
7%
9%
a
cde
hij
kl
klm
o
37%
63%
3%
6%
9%
82%
36%
5%
6%
6%
13%
14%
22%
51%
79%
10%
7%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23. SHOWCARD Thinking about personal computers or desktop PCs or laptops, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Using the mouse
63
53
10
19
44
28
35
3%
3%
3%
1%
5%
3%
3%
c
84%
16%
30%
69%
44%
56%
Using the keyboard
55
46
9
9
44
25
30
2%
2%
3%
1%
5%
2%
2%
c
84%
16%
17%
80%
46%
54%
Seeing the monitor display
35
27
8
3
30
20
15
1%
1%
2%
*%
3%
2%
1%
c
78%
22%
8%
87%
58%
42%
Seeing the letters and symbols on the
keyboard
34
28
6
2
32
18
16
1%
1%
2%
*%
3%
2%
1%
c
82%
18%
6%
93%
53%
47%
Any other difficulties
51
39
13
23
28
28
23
2%
2%
4%
2%
3%
3%
2%
a
75%
25%
46%
54%
55%
45%
No, none
2069
1797
272
1283
776
967
1102
89%
89%
88%
95%
80%
89%
88%
d
87%
13%
62%
38%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 66
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE23. SHOWCARD Thinking about personal computers or desktop PCs or laptops, do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
121
110
10
20
100
47
74
5%
5%
3%
1%
10%
4%
6%
c
91%
9%
17%
83%
39%
61%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE41). SHOWCARD Thinking about tablet computers (like an iPad), do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Using touch to open, close or move
within the screen
57
27
30
2
4
6
45
20
8
3
4
7
12
13
25
43
10
3
1
2%
2%
2%
1%
1%
1%
6%
6%
5%
1%
1%
1%
2%
3%
4%
2%
5%
3%
1%
cde
ij
ij
kl
or
48%
52%
4%
6%
11%
78%
34%
15%
5%
8%
13%
21%
22%
44%
75%
17%
6%
2%
Using the letters displayed on the
on-screen keyboard
42
20
23
-
1
3
39
16
7
2
6
7
7
9
20
31
8
2
*
2%
2%
2%
-%
*%
*%
5%
5%
4%
1%
1%
1%
1%
2%
3%
2%
4%
2%
1%
cde
ij
ij
kl
or
46%
54%
-%
2%
6%
91%
38%
16%
5%
14%
16%
16%
22%
46%
74%
20%
6%
1%
Seeing the screen display
35
17
18
1
2
2
30
18
6
1
1
2
5
8
20
25
8
3
*
2%
2%
2%
*%
*%
*%
4%
6%
4%
*%
*%
*%
1%
2%
3%
1%
4%
2%
1%
cde
ij
ij
k
kl
or
49%
51%
2%
5%
7%
86%
51%
18%
3%
2%
5%
14%
23%
57%
70%
22%
8%
1%
Seeing the letters and symbols on
the on-screen keyboard
34
18
16
1
3
2
27
16
6
1
1
2
6
7
18
22
8
3
1
1%
2%
1%
*%
1%
*%
3%
5%
3%
*%
*%
*%
1%
1%
3%
1%
4%
2%
1%
cde
ij
ij
kl
or
53%
47%
3%
10%
7%
80%
48%
17%
2%
4%
6%
18%
22%
55%
66%
24%
9%
2%
Any other difficulties
32
14
18
1
8
2
20
9
6
3
3
5
9
8
11
30
1
1
*
1%
1%
2%
*%
2%
*%
2%
3%
4%
1%
1%
1%
1%
2%
2%
2%
*%
1%
*%
e
ce
j
j
44%
56%
4%
25%
7%
63%
29%
19%
10%
10%
15%
28%
24%
33%
94%
2%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE41). SHOWCARD Thinking about tablet computers (like an iPad), do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No, none
2034
993
1041
315
383
765
569
227
139
244
481
573
569
439
452
1711
176
94
53
87%
87%
87%
97%
95%
96%
70%
70%
83%
92%
95%
92%
91%
87%
78%
88%
86%
81%
82%
f
f
f
g
gh
gh
mn
mn
n
qr
49%
51%
16%
19%
38%
28%
11%
7%
12%
24%
28%
28%
22%
22%
84%
9%
5%
3%
Don't know
188
87
101
3
5
23
158
59
13
15
14
33
32
42
82
148
15
15
10
8%
8%
8%
1%
1%
3%
19%
18%
8%
6%
3%
5%
5%
8%
14%
8%
7%
13%
16%
cde
hij
j
l
klm
op
op
46%
54%
2%
3%
12%
84%
31%
7%
8%
8%
18%
17%
22%
44%
79%
8%
8%
5%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE41). SHOWCARD Thinking about tablet computers (like an iPad), do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Using touch to open, close or move within the
screen
57
48
9
14
43
26
31
2%
2%
3%
1%
4%
2%
2%
c
84%
16%
25%
75%
46%
54%
Using the letters displayed on the on-screen
keyboard
42
34
8
7
35
24
18
2%
2%
3%
1%
4%
2%
1%
c
80%
20%
17%
83%
57%
43%
Seeing the screen display
35
26
9
5
30
21
14
2%
1%
3%
*%
3%
2%
1%
a
c
74%
26%
15%
84%
59%
41%
Seeing the letters and symbols on the on-
screen keyboard
34
29
5
4
28
16
18
1%
1%
2%
*%
3%
1%
1%
c
85%
15%
12%
83%
47%
53%
Any other difficulties
32
26
6
11
21
13
19
1%
1%
2%
1%
2%
1%
1%
c
81%
19%
34%
66%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 67
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE24 (QE41). SHOWCARD Thinking about tablet computers (like an iPad), do you ever have/ think you might have difficulties doing any of the following? (MULTICODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
No, none
2034
1763
271
1282
741
946
1087
87%
87%
87%
95%
76%
87%
87%
d
87%
13%
63%
36%
47%
53%
Don't know
188
168
20
36
151
86
102
8%
8%
7%
3%
16%
8%
8%
c
89%
11%
19%
80%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
2014
1002
1013
309
383
739
583
223
139
249
488
589
563
435
427
1707
165
93
49
86%
88%
84%
95%
95%
93%
72%
69%
82%
94%
96%
95%
90%
86%
74%
87%
81%
81%
76%
b
f
f
f
g
gh
gh
lmn
n
n
pqr
50%
50%
15%
19%
37%
29%
11%
7%
12%
24%
29%
28%
22%
21%
85%
8%
5%
2%
No
301
126
174
15
19
55
211
95
29
17
17
32
60
65
143
227
38
21
14
13%
11%
15%
5%
5%
7%
26%
29%
17%
6%
3%
5%
9%
13%
25%
12%
19%
18%
22%
a
cde
hij
ij
k
k
klm
o
o
o
42%
58%
5%
6%
18%
70%
31%
10%
6%
6%
11%
20%
22%
48%
75%
13%
7%
5%
Don't know
20
7
12
*
1
4
14
8
*
-
3
*
6
6
7
18
-
1
1
1%
1%
1%
*%
*%
1%
2%
2%
*%
-%
1%
*%
1%
1%
1%
1%
-%
1%
2%
cde
hij
k
k
k
p
37%
63%
2%
4%
22%
72%
40%
2%
-%
15%
2%
28%
31%
37%
89%
-%
5%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 68
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE25 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes
2014
1750
265
1264
742
951
1064
86%
86%
86%
94%
76%
88%
85%
d
87%
13%
63%
37%
47%
53%
No
301
257
44
80
218
129
171
13%
13%
14%
6%
22%
12%
14%
c
85%
15%
27%
72%
43%
57%
Don't know
20
19
1
5
14
5
15
1%
1%
*%
*%
1%
*%
1%
c
97%
3%
24%
69%
26%
74%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes & currently using
858
438
420
169
192
345
152
56
46
101
254
306
260
162
130
756
54
30
18
37%
39%
35%
52%
48%
43%
19%
17%
27%
38%
50%
49%
41%
32%
22%
39%
27%
26%
27%
ef
f
f
g
gh
ghi
lmn
mn
n
pqr
51%
49%
20%
22%
40%
18%
7%
5%
12%
30%
36%
30%
19%
15%
88%
6%
3%
2%
Yes but stopped using
288
142
146
45
52
113
78
24
17
36
80
93
85
58
52
254
16
11
7
12%
12%
12%
14%
13%
14%
10%
7%
10%
14%
16%
15%
13%
11%
9%
13%
8%
10%
11%
f
f
g
g
n
n
p
49%
51%
16%
18%
39%
27%
8%
6%
13%
28%
32%
29%
20%
18%
88%
6%
4%
2%
TOTAL YES
1145
580
566
214
244
458
229
80
63
137
334
399
344
220
182
1010
71
41
24
49%
51%
47%
66%
60%
57%
28%
25%
37%
52%
66%
64%
55%
43%
31%
52%
35%
35%
38%
ef
f
f
g
gh
ghi
lmn
mn
n
pqr
51%
49%
19%
21%
40%
20%
7%
5%
12%
29%
35%
30%
19%
16%
88%
6%
4%
2%
No never used
1164
543
622
108
159
334
563
241
104
129
171
218
275
282
388
920
132
74
38
50%
48%
52%
33%
39%
42%
70%
74%
62%
48%
34%
35%
44%
56%
67%
47%
65%
64%
60%
c
cde
hij
ij
j
k
kl
klm
o
o
o
47%
53%
9%
14%
29%
48%
21%
9%
11%
15%
19%
24%
24%
33%
79%
11%
6%
3%
Don't know
25
13
12
1
1
6
17
4
1
*
3
4
9
4
9
22
1
1
2
1%
1%
1%
*%
*%
1%
2%
1%
1%
*%
1%
1%
1%
1%
2%
1%
*%
1%
3%
cde
p
52%
48%
5%
4%
24%
67%
17%
4%
1%
13%
14%
35%
16%
34%
87%
3%
4%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 69
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE26 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes & currently using
858
755
103
587
269
387
471
37%
37%
33%
44%
28%
36%
38%
d
88%
12%
68%
31%
45%
55%
Yes but stopped using
288
242
46
191
95
152
135
12%
12%
15%
14%
10%
14%
11%
d
f
84%
16%
67%
33%
53%
47%
TOTAL YES
1145
997
149
779
364
540
606
49%
49%
48%
58%
37%
50%
48%
d
87%
13%
68%
32%
47%
53%
No never used
1164
1005
159
562
593
537
627
50%
50%
51%
42%
61%
49%
50%
c
86%
14%
48%
51%
46%
54%
Don't know
25
23
2
8
16
8
17
1%
1%
1%
1%
2%
1%
1%
c
92%
8%
33%
63%
33%
67%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Virgin Media (Cable TV)
367
183
183
56
66
136
109
45
18
52
89
89
111
80
86
306
39
12
10
16%
16%
15%
17%
16%
17%
13%
14%
11%
19%
17%
14%
18%
16%
15%
16%
19%
10%
16%
f
h
h
q
q
50%
50%
15%
18%
37%
30%
12%
5%
14%
24%
24%
30%
22%
23%
83%
11%
3%
3%
Sky Satellite TV
948
457
491
145
178
374
250
69
61
113
234
291
253
217
187
780
87
51
30
41%
40%
41%
45%
44%
47%
31%
21%
36%
42%
46%
47%
40%
43%
32%
40%
43%
44%
46%
f
f
f
g
g
gh
ln
n
n
48%
52%
15%
19%
39%
26%
7%
6%
12%
25%
31%
27%
23%
20%
82%
9%
5%
3%
Freesat Satellite TV
87
45
42
11
10
21
45
7
6
9
20
33
29
11
14
72
4
9
2
4%
4%
3%
3%
3%
3%
6%
2%
4%
4%
4%
5%
5%
2%
2%
4%
2%
8%
2%
de
mn
mn
opr
52%
48%
12%
12%
24%
52%
8%
7%
11%
23%
38%
34%
13%
16%
83%
4%
11%
2%
Other Satellite TV
21
15
5
1
10
5
5
1
1
3
3
4
4
5
7
18
1
1
1
1%
1%
*%
*%
3%
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
2%
b
cef
73%
27%
5%
50%
22%
23%
6%
7%
16%
12%
19%
21%
25%
36%
85%
4%
5%
6%
Freeview (through a set-top box or
television set) with ONLY free
channels
942
458
484
128
126
275
412
164
84
89
181
231
242
207
262
791
75
47
28
40%
40%
40%
40%
31%
34%
51%
50%
50%
33%
36%
37%
38%
41%
45%
41%
37%
41%
44%
d
cde
ij
ij
kl
49%
51%
14%
13%
29%
44%
17%
9%
9%
19%
24%
26%
22%
28%
84%
8%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
148
78
69
16
28
46
58
29
4
13
32
35
39
27
47
124
15
3
6
6%
7%
6%
5%
7%
6%
7%
9%
2%
5%
6%
6%
6%
5%
8%
6%
7%
3%
10%
hi
h
q
q
q
53%
47%
11%
19%
31%
39%
20%
3%
9%
22%
23%
26%
19%
32%
84%
10%
2%
4%
BT TV (formerly BT Vision)
77
42
35
11
8
28
31
5
5
10
27
34
18
16
9
64
9
2
3
3%
4%
3%
3%
2%
3%
4%
2%
3%
4%
5%
5%
3%
3%
2%
3%
4%
2%
4%
g
ln
54%
46%
14%
10%
36%
40%
7%
7%
12%
34%
44%
24%
21%
12%
83%
11%
3%
3%
TalkTalk TV
53
23
31
9
8
16
20
9
4
9
7
11
20
9
14
44
3
5
1
2%
2%
3%
3%
2%
2%
3%
3%
2%
4%
1%
2%
3%
2%
2%
2%
2%
4%
1%
42%
58%
17%
15%
29%
38%
18%
7%
18%
12%
21%
37%
16%
26%
83%
6%
9%
2%
EE TV
5
2
4
-
2
2
2
2
-
-
2
2
-
1
3
5
-
-
-
*%
*%
*%
-%
*%
*%
*%
1%
-%
-%
*%
*%
-%
*%
*%
*%
-%
-%
-%
34%
66%
-%
34%
34%
31%
34%
-%
-%
34%
34%
-%
16%
49%
100%
-%
-%
-%
No TV in household
78
48
30
20
19
29
10
18
8
11
16
19
33
10
16
67
6
3
2
3%
4%
3%
6%
5%
4%
1%
5%
5%
4%
3%
3%
5%
2%
3%
3%
3%
3%
3%
b
f
f
f
mn
61%
39%
26%
24%
37%
13%
22%
10%
14%
20%
25%
42%
13%
21%
85%
7%
4%
3%
Don't know
8
4
4
1
2
1
4
2
1
-
1
5
*
1
2
6
1
1
*
*%
*%
*%
*%
1%
*%
*%
1%
1%
-%
*%
1%
*%
*%
*%
*%
1%
1%
*%
l
o
51%
49%
11%
28%
14%
47%
21%
14%
-%
8%
60%
6%
14%
21%
66%
15%
17%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
MAIN TV PLATFORM
DIGITAL TOTAL
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
96%
95%
97%
93%
95%
96%
98%
94%
94%
96%
97%
96%
95%
98%
97%
96%
97%
96%
96%
a
c
cde
l
l
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
FREEVIEW TOTAL
746
351
395
76
107
203
360
169
69
65
122
158
175
163
250
637
57
35
17
32%
31%
33%
23%
27%
25%
45%
52%
41%
25%
24%
25%
28%
32%
43%
33%
28%
30%
26%
cde
hij
ij
k
klm
r
47%
53%
10%
14%
27%
48%
23%
9%
9%
16%
21%
23%
22%
34%
85%
8%
5%
2%
FREEVIEW ONLY
644
298
347
68
88
174
314
143
66
59
100
137
153
142
212
549
48
33
15
28%
26%
29%
21%
22%
22%
39%
44%
39%
22%
20%
22%
24%
28%
37%
28%
24%
29%
23%
cde
ij
ij
k
klm
46%
54%
11%
14%
27%
49%
22%
10%
9%
15%
21%
24%
22%
33%
85%
7%
5%
2%
PAY DIGITAL
1458
714
743
211
263
558
425
150
82
179
367
425
398
323
311
1205
142
66
44
62%
63%
62%
65%
65%
70%
53%
46%
49%
67%
72%
68%
63%
64%
54%
62%
70%
57%
69%
f
f
f
gh
gh
n
n
n
oq
oq
49%
51%
14%
18%
38%
29%
10%
6%
12%
25%
29%
27%
22%
21%
83%
10%
5%
3%
CABLE
362
181
180
56
64
134
108
45
17
51
88
88
109
80
85
301
39
12
10
15%
16%
15%
17%
16%
17%
13%
14%
10%
19%
17%
14%
17%
16%
15%
15%
19%
10%
15%
f
h
h
q
q
50%
50%
15%
18%
37%
30%
13%
5%
14%
24%
24%
30%
22%
23%
83%
11%
3%
3%
SATELLITE
1018
494
524
152
195
390
281
77
66
123
249
306
278
230
204
839
90
57
32
44%
43%
44%
47%
48%
49%
35%
24%
39%
46%
49%
49%
44%
45%
35%
43%
44%
50%
50%
f
f
f
g
g
gh
n
n
n
o
o
49%
51%
15%
19%
38%
28%
8%
6%
12%
24%
30%
27%
23%
20%
82%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Virgin Media (Cable TV)
367
344
23
227
138
152
215
16%
17%
7%
17%
14%
14%
17%
b
e
94%
6%
62%
38%
41%
59%
Sky Satellite TV
948
820
128
642
299
416
532
41%
40%
41%
48%
31%
38%
43%
d
e
86%
14%
68%
32%
44%
56%
Freesat Satellite TV
87
58
29
42
45
57
30
4%
3%
9%
3%
5%
5%
2%
a
f
67%
33%
49%
51%
66%
34%
Other Satellite TV
21
19
2
15
6
9
11
1%
1%
1%
1%
1%
1%
1%
90%
10%
72%
28%
45%
55%
Freeview (through a set-top box or television
set) with ONLY free channels
942
796
145
470
467
470
471
40%
39%
47%
35%
48%
43%
38%
a
c
f
85%
15%
50%
50%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Freeview (through a set-top box or television
set) with free channels PLUS payment for
extra channels such as Top-up TV,
Picturebox films
148
122
26
74
73
71
76
6%
6%
8%
5%
8%
7%
6%
c
83%
17%
50%
50%
48%
52%
BT TV (formerly BT Vision)
77
63
15
44
33
52
26
3%
3%
5%
3%
3%
5%
2%
f
81%
19%
57%
43%
67%
33%
TalkTalk TV
53
50
4
25
28
30
23
2%
2%
1%
2%
3%
3%
2%
93%
7%
47%
52%
56%
44%
EE TV
5
5
-
3
3
1
4
*%
*%
-%
*%
*%
*%
*%
100%
-%
52%
48%
19%
81%
No TV in household
78
73
6
46
33
22
57
3%
4%
2%
3%
3%
2%
5%
e
93%
7%
58%
42%
28%
72%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
8
8
-
3
5
3
6
*%
*%
-%
*%
1%
*%
*%
100%
-%
36%
64%
33%
67%
MAIN TV PLATFORM
DIGITAL TOTAL
2248
1944
304
1300
935
1060
1188
96%
96%
98%
96%
96%
98%
95%
a
f
86%
14%
58%
42%
47%
53%
FREEVIEW TOTAL
746
631
115
334
409
373
374
32%
31%
37%
25%
42%
34%
30%
a
c
f
85%
15%
45%
55%
50%
50%
FREEVIEW ONLY
644
546
98
290
351
322
323
28%
27%
32%
21%
36%
30%
26%
a
c
f
85%
15%
45%
55%
50%
50%
PAY DIGITAL
1458
1288
170
930
518
670
787
62%
64%
55%
69%
53%
62%
63%
b
d
88%
12%
64%
36%
46%
54%
CABLE
362
339
23
224
136
152
210
15%
17%
7%
17%
14%
14%
17%
b
94%
6%
62%
38%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 72
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
SATELLITE
1018
866
152
677
335
462
555
44%
43%
49%
50%
34%
43%
44%
a
d
85%
15%
66%
33%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Virgin Media (Cable TV)
362
181
180
56
64
134
108
45
17
51
88
88
109
80
85
301
39
12
10
15%
16%
15%
17%
16%
17%
13%
14%
10%
19%
17%
14%
17%
16%
15%
15%
19%
10%
15%
f
h
h
q
q
50%
50%
15%
18%
37%
30%
13%
5%
14%
24%
24%
30%
22%
23%
83%
11%
3%
3%
Sky Satellite TV
935
452
483
144
176
368
248
69
60
113
233
286
249
217
183
770
86
50
30
40%
40%
40%
44%
44%
46%
31%
21%
36%
42%
46%
46%
40%
43%
32%
39%
42%
43%
46%
f
f
f
g
g
gh
ln
n
n
o
48%
52%
15%
19%
39%
26%
7%
6%
12%
25%
31%
27%
23%
20%
82%
9%
5%
3%
Freesat Satellite TV
66
31
35
7
9
17
32
7
5
6
14
19
26
8
14
55
3
7
1
3%
3%
3%
2%
2%
2%
4%
2%
3%
2%
3%
3%
4%
2%
2%
3%
2%
6%
2%
e
m
opr
47%
53%
11%
14%
26%
49%
11%
8%
10%
22%
28%
39%
13%
20%
84%
5%
10%
2%
Other Satellite TV
17
11
5
1
10
5
1
1
*
3
2
1
4
4
7
14
1
1
1
1%
1%
*%
*%
3%
1%
*%
*%
*%
1%
*%
*%
1%
1%
1%
1%
*%
1%
1%
cef
k
67%
33%
4%
62%
28%
5%
7%
2%
20%
11%
7%
23%
26%
45%
83%
5%
7%
5%
Freeview (through a set-top box or
television set) with ONLY free
channels
644
298
347
68
88
174
314
143
66
59
100
137
153
142
212
549
48
33
15
28%
26%
29%
21%
22%
22%
39%
44%
39%
22%
20%
22%
24%
28%
37%
28%
24%
29%
23%
cde
ij
ij
k
klm
46%
54%
11%
14%
27%
49%
22%
10%
9%
15%
21%
24%
22%
33%
85%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Freeview (through a set-top box or
television set) with free channels
PLUS payment for extra channels
such as Top-up TV, Picturebox films
102
54
48
8
19
29
46
26
3
6
22
21
22
21
38
89
9
2
2
4%
5%
4%
2%
5%
4%
6%
8%
2%
2%
4%
3%
3%
4%
7%
5%
4%
1%
4%
ce
hij
kl
q
q
53%
47%
7%
19%
29%
45%
25%
2%
6%
22%
21%
21%
20%
37%
87%
9%
2%
2%
BT TV (formerly BT Vision)
69
35
34
11
5
25
28
5
4
8
25
32
15
14
7
57
8
2
2
3%
3%
3%
3%
1%
3%
3%
2%
2%
3%
5%
5%
2%
3%
1%
3%
4%
1%
3%
d
g
lmn
51%
49%
16%
7%
36%
40%
8%
6%
12%
36%
47%
22%
20%
11%
83%
12%
2%
3%
TalkTalk TV
48
19
29
8
8
15
17
8
3
9
6
10
17
8
12
40
2
5
1
2%
2%
2%
3%
2%
2%
2%
2%
2%
3%
1%
2%
3%
2%
2%
2%
1%
4%
1%
j
op
39%
61%
17%
17%
31%
35%
17%
7%
18%
12%
22%
36%
17%
25%
83%
5%
10%
2%
EE TV
5
2
4
-
2
2
2
2
-
-
2
2
-
1
3
5
-
-
-
*%
*%
*%
-%
*%
*%
*%
1%
-%
-%
*%
*%
-%
*%
*%
*%
-%
-%
-%
34%
66%
-%
34%
34%
31%
34%
-%
-%
34%
34%
-%
16%
49%
100%
-%
-%
-%
No TV in household
78
48
30
20
19
29
10
18
8
11
16
19
33
10
16
67
6
3
2
3%
4%
3%
6%
5%
4%
1%
5%
5%
4%
3%
3%
5%
2%
3%
3%
3%
3%
3%
b
f
f
f
mn
61%
39%
26%
24%
37%
13%
22%
10%
14%
20%
25%
42%
13%
21%
85%
7%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
8
4
4
1
2
1
4
2
1
-
1
5
*
1
2
6
1
1
*
*%
*%
*%
*%
1%
*%
*%
1%
1%
-%
*%
1%
*%
*%
*%
*%
1%
1%
*%
l
o
51%
49%
11%
28%
14%
47%
21%
14%
-%
8%
60%
6%
14%
21%
66%
15%
17%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Virgin Media (Cable TV)
362
339
23
224
136
152
210
15%
17%
7%
17%
14%
14%
17%
b
94%
6%
62%
38%
42%
58%
Sky Satellite TV
935
808
127
631
297
415
521
40%
40%
41%
47%
31%
38%
42%
d
86%
14%
68%
32%
44%
56%
Freesat Satellite TV
66
42
24
33
34
42
24
3%
2%
8%
2%
3%
4%
2%
a
f
63%
37%
49%
51%
64%
36%
Other Satellite TV
17
16
1
13
4
6
11
1%
1%
*%
1%
*%
1%
1%
96%
4%
77%
23%
34%
66%
Freeview (through a set-top box or television
set) with ONLY free channels
644
546
98
290
351
322
323
28%
27%
32%
21%
36%
30%
26%
a
c
f
85%
15%
45%
55%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Freeview (through a set-top box or television
set) with free channels PLUS payment for
extra channels such as Top-up TV,
Picturebox films
102
85
17
44
58
51
51
4%
4%
6%
3%
6%
5%
4%
c
83%
17%
43%
57%
50%
50%
BT TV (formerly BT Vision)
69
59
10
40
29
46
23
3%
3%
3%
3%
3%
4%
2%
f
85%
15%
58%
42%
67%
33%
TalkTalk TV
48
44
4
23
24
27
21
2%
2%
1%
2%
2%
2%
2%
92%
8%
48%
50%
56%
44%
EE TV
5
5
-
3
3
1
4
*%
*%
-%
*%
*%
*%
*%
100%
-%
52%
48%
19%
81%
No TV in household
78
73
6
46
33
22
57
3%
4%
2%
3%
3%
2%
5%
e
93%
7%
58%
42%
28%
72%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 73
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
8
8
-
3
5
3
6
*%
*%
-%
*%
1%
*%
*%
100%
-%
36%
64%
33%
67%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH69). Do you use surround sound speakers with your main TV set? These would be separate to the TV set and placed around the room to provide surround sound.
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Yes
420
216
204
63
80
183
93
29
22
49
129
133
119
100
67
365
30
14
11
19%
20%
17%
21%
21%
24%
12%
10%
14%
19%
26%
22%
20%
20%
12%
19%
15%
13%
17%
f
f
f
g
ghi
n
n
n
q
51%
49%
15%
19%
44%
22%
7%
5%
12%
31%
32%
28%
24%
16%
87%
7%
3%
3%
No
1814
860
954
237
300
581
696
276
136
206
360
460
473
391
490
1505
165
96
48
81%
79%
82%
78%
78%
76%
88%
90%
86%
81%
73%
77%
79%
79%
87%
80%
84%
87%
78%
cde
ij
j
j
klm
or
47%
53%
13%
17%
32%
38%
15%
7%
11%
20%
25%
26%
22%
27%
83%
9%
5%
3%
Don't know
14
7
8
2
2
4
6
2
1
1
2
3
3
5
3
9
2
1
3
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
5%
opq
46%
54%
15%
14%
29%
41%
12%
7%
6%
17%
22%
21%
33%
24%
65%
11%
5%
19%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 76
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH69). Do you use surround sound speakers with your main TV set? These would be separate to the TV set and placed around the room to provide surround sound.
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Yes
420
352
67
304
112
212
208
19%
18%
22%
23%
12%
20%
17%
d
84%
16%
72%
27%
51%
49%
No
1814
1578
236
987
818
844
970
81%
81%
78%
76%
87%
80%
82%
c
87%
13%
54%
45%
47%
53%
Don't know
14
14
1
9
5
4
10
1%
1%
*%
1%
1%
*%
1%
94%
6%
65%
35%
30%
70%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3. SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1230
589
641
181
192
454
403
113
97
155
250
308
376
267
279
863
114
132
121
Effective Weighted Sample
1002
487
515
148
162
375
331
89
76
125
218
264
311
219
222
760
110
120
113
Total
1042
506
535
157
198
397
290
77
68
124
254
318
284
232
208
857
92
60
32
49%
51%
15%
19%
38%
28%
7%
**
12%
24%
30%
27%
22%
20%
82%
9%
6%
3%
Sky satellite dish to receive
subscription channels - you pay a
monthly subscription fee
886
428
458
129
167
360
229
66
**
105
227
275
238
201
171
724
85
47
29
85%
84%
86%
82%
84%
91%
79%
85%
**
85%
89%
87%
84%
87%
82%
84%
92%
79%
89%
cdf
oq
q
48%
52%
15%
19%
41%
26%
7%
**
12%
26%
31%
27%
23%
19%
82%
10%
5%
3%
Sky satellite dish for free to air
services only - you pay no monthly
subscription fee
57
28
29
12
12
16
18
3
**
7
9
14
18
14
11
51
2
3
1
5%
6%
5%
7%
6%
4%
6%
4%
**
5%
4%
4%
6%
6%
5%
6%
2%
5%
3%
49%
51%
21%
20%
28%
31%
5%
**
12%
16%
25%
31%
24%
20%
90%
3%
5%
2%
Freesat dish and set top box - you
do not pay a subscription fee
71
35
36
10
9
15
37
6
**
8
17
25
22
11
13
62
2
6
2
7%
7%
7%
6%
5%
4%
13%
8%
**
7%
7%
8%
8%
5%
6%
7%
2%
9%
5%
cde
p
p
49%
51%
14%
13%
21%
52%
8%
**
11%
24%
35%
31%
15%
19%
87%
3%
8%
2%
Other satellite dish
17
12
5
1
8
5
2
1
**
4
1
2
4
2
8
13
1
2
1
2%
2%
1%
1%
4%
1%
1%
2%
**
3%
*%
1%
2%
1%
4%
2%
1%
3%
3%
ef
j
k
68%
32%
8%
48%
30%
14%
8%
**
24%
5%
12%
26%
14%
48%
77%
5%
12%
5%
Don't know
17
8
10
5
3
5
5
2
**
-
1
2
5
4
6
13
2
2
*
2%
2%
2%
3%
1%
1%
2%
3%
**
-%
*%
1%
2%
2%
3%
1%
3%
3%
1%
j
45%
55%
29%
15%
29%
27%
14%
**
-%
5%
14%
29%
22%
34%
74%
14%
11%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 77
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3. SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1230
989
241
713
511
580
650
Effective Weighted Sample
1002
814
205
599
428
477
527
Total
1042
887
155
692
343
472
569
85%
15%
66%
33%
45%
55%
Sky satellite dish to receive subscription
channels - you pay a monthly subscription
fee
886
769
117
606
273
395
490
85%
87%
75%
88%
80%
84%
86%
b
d
87%
13%
68%
31%
45%
55%
Sky satellite dish for free to air services only -
you pay no monthly subscription fee
57
45
12
34
22
26
31
5%
5%
7%
5%
7%
5%
5%
80%
20%
61%
39%
46%
54%
Freesat dish and set top box - you do not pay
a subscription fee
71
48
24
36
35
42
29
7%
5%
15%
5%
10%
9%
5%
a
c
f
67%
33%
51%
49%
59%
41%
Other satellite dish
17
14
3
12
5
8
9
2%
2%
2%
2%
1%
2%
2%
85%
15%
71%
29%
47%
53%
Don't know
17
16
2
6
11
4
13
2%
2%
1%
1%
3%
1%
2%
c
91%
9%
36%
64%
24%
76%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1031
490
541
150
162
403
316
93
80
130
221
263
316
225
227
713
105
105
108
Effective Weighted Sample
838
403
434
122
136
333
257
74
62
105
192
224
261
186
180
630
102
95
101
Total
886
428
458
129
167
360
229
66
56
105
227
275
238
201
171
724
85
47
29
48%
52%
15%
19%
41%
26%
**
**
12%
26%
31%
27%
23%
19%
82%
10%
5%
3%
Sky Sports 1 only
22
14
8
1
6
10
5
**
**
5
4
12
4
4
2
18
1
2
1
2%
3%
2%
1%
3%
3%
2%
**
**
5%
2%
4%
2%
2%
1%
3%
1%
4%
4%
63%
37%
5%
26%
44%
25%
**
**
23%
20%
53%
18%
20%
10%
83%
4%
8%
5%
Sky Sports 2 only
1
1
*
-
-
*
1
**
**
*
1
1
1
-
-
*
1
-
*
*%
*%
*%
-%
-%
*%
*%
**
**
*%
*%
*%
*%
-%
-%
*%
1%
-%
1%
o
76%
24%
-%
-%
24%
76%
**
**
35%
42%
58%
42%
-%
-%
35%
42%
-%
24%
Sky Sports Pack (Sky Sports 1, 2, 3
and 4)
295
168
126
41
49
115
91
**
**
25
92
106
85
64
40
243
31
11
9
33%
39%
28%
32%
29%
32%
40%
**
**
24%
41%
38%
36%
32%
23%
34%
37%
24%
30%
b
d
i
n
n
57%
43%
14%
17%
39%
31%
**
**
8%
31%
36%
29%
22%
13%
83%
11%
4%
3%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
49
16
33
9
8
23
10
**
**
6
9
16
9
14
9
36
6
4
2
6%
4%
7%
7%
5%
6%
4%
**
**
6%
4%
6%
4%
7%
5%
5%
8%
8%
8%
a
32%
68%
19%
16%
46%
19%
**
**
12%
18%
33%
19%
29%
19%
74%
13%
8%
5%
Sky Movies 2 only (Comedy, Indie,
Sci-Fi & Horror, Crime & Thriller,
Action & Adventure)
9
2
7
*
-
5
4
**
**
1
2
2
3
2
1
7
-
2
1
1%
1%
1%
*%
-%
1%
2%
**
**
1%
1%
1%
1%
1%
1%
1%
-%
4%
3%
o
24%
76%
4%
-%
56%
40%
**
**
6%
25%
26%
38%
22%
14%
73%
-%
19%
9%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1031
490
541
150
162
403
316
93
80
130
221
263
316
225
227
713
105
105
108
Effective Weighted Sample
838
403
434
122
136
333
257
74
62
105
192
224
261
186
180
630
102
95
101
Total
886
428
458
129
167
360
229
66
56
105
227
275
238
201
171
724
85
47
29
48%
52%
15%
19%
41%
26%
**
**
12%
26%
31%
27%
23%
19%
82%
10%
5%
3%
Sky Movies Pack (All Sky Movies
channels in Sky Movies 1 and 2,
plus Premiere and Disney
Cinemagic)
256
133
123
39
52
110
54
**
**
29
72
89
71
53
43
218
24
5
8
29%
31%
27%
30%
31%
31%
24%
**
**
28%
32%
32%
30%
27%
25%
30%
28%
11%
28%
q
q
q
52%
48%
15%
21%
43%
21%
**
**
11%
28%
35%
28%
21%
17%
85%
9%
2%
3%
Sky+ HD (High Definition channels
through Sky+ HD box)
382
195
187
64
64
167
86
**
**
36
127
147
117
67
51
314
42
20
6
43%
46%
41%
50%
38%
46%
38%
**
**
34%
56%
53%
49%
33%
30%
43%
50%
42%
19%
f
f
i
mn
mn
r
r
r
51%
49%
17%
17%
44%
23%
**
**
9%
33%
38%
31%
17%
13%
82%
11%
5%
1%
ANY SKY SPORTS
318
183
135
42
55
124
97
**
**
30
97
118
90
68
42
262
33
13
10
36%
43%
29%
33%
33%
35%
42%
**
**
29%
43%
43%
38%
34%
25%
36%
38%
28%
35%
b
i
n
n
n
58%
42%
13%
17%
39%
31%
**
**
10%
31%
37%
28%
22%
13%
82%
10%
4%
3%
ANY SKY MOVIES
314
151
163
48
60
138
67
**
**
36
83
107
84
70
53
261
30
11
11
35%
35%
36%
37%
36%
38%
29%
**
**
34%
36%
39%
35%
35%
31%
36%
36%
23%
38%
f
q
q
q
48%
52%
15%
19%
44%
21%
**
**
11%
26%
34%
27%
22%
17%
83%
10%
3%
4%
SKY SPORTS AND SKY MOVIES
187
101
86
28
31
83
44
**
**
16
53
71
55
33
27
157
19
5
5
21%
24%
19%
22%
19%
23%
19%
**
**
15%
23%
26%
23%
17%
16%
22%
23%
10%
19%
mn
q
q
54%
46%
15%
17%
44%
24%
**
**
9%
29%
38%
29%
18%
14%
84%
10%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1031
490
541
150
162
403
316
93
80
130
221
263
316
225
227
713
105
105
108
Effective Weighted Sample
838
403
434
122
136
333
257
74
62
105
192
224
261
186
180
630
102
95
101
Total
886
428
458
129
167
360
229
66
56
105
227
275
238
201
171
724
85
47
29
48%
52%
15%
19%
41%
26%
**
**
12%
26%
31%
27%
23%
19%
82%
10%
5%
3%
Basic package only
280
119
161
37
59
108
76
**
**
40
51
64
70
69
77
227
24
19
10
32%
28%
35%
28%
35%
30%
33%
**
**
38%
22%
23%
29%
34%
45%
31%
28%
41%
34%
a
j
k
klm
42%
58%
13%
21%
39%
27%
**
**
14%
18%
23%
25%
25%
28%
81%
8%
7%
4%
None of these
11
6
5
3
2
4
2
**
**
1
1
2
2
1
5
7
2
*
2
1%
1%
1%
2%
1%
1%
1%
**
**
1%
1%
1%
1%
1%
3%
1%
2%
1%
6%
o
54%
46%
24%
22%
33%
22%
**
**
13%
13%
22%
21%
11%
46%
65%
16%
4%
15%
Don't know
11
5
6
3
2
2
5
**
**
1
3
4
1
5
1
9
1
1
1
1%
1%
1%
2%
1%
1%
2%
**
**
1%
1%
1%
1%
2%
1%
1%
1%
2%
4%
o
48%
52%
23%
16%
20%
41%
**
**
8%
24%
32%
12%
44%
11%
77%
6%
7%
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1031
850
181
616
409
474
557
Effective Weighted Sample
838
698
153
518
341
388
450
Total
886
769
117
606
273
395
490
87%
13%
68%
31%
45%
55%
Sky Sports 1 only
22
20
2
17
4
13
9
2%
3%
2%
3%
2%
3%
2%
91%
9%
80%
20%
57%
43%
Sky Sports 2 only
1
1
1
*
1
1
*
*%
*%
*%
*%
*%
*%
*%
58%
42%
24%
76%
76%
24%
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
295
263
32
194
98
129
166
33%
34%
27%
32%
36%
33%
34%
89%
11%
66%
33%
44%
56%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
49
41
8
31
18
20
29
6%
5%
7%
5%
7%
5%
6%
83%
17%
63%
37%
41%
59%
Sky Movies 2 only (Comedy, Indie, Sci-Fi &
Horror, Crime & Thriller, Action & Adventure)
9
8
1
7
2
2
7
1%
1%
1%
1%
1%
1%
1%
85%
15%
82%
18%
25%
75%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1031
850
181
616
409
474
557
Effective Weighted Sample
838
698
153
518
341
388
450
Total
886
769
117
606
273
395
490
87%
13%
68%
31%
45%
55%
Sky Movies Pack (All Sky Movies channels in
Sky Movies 1 and 2, plus Premiere and
Disney Cinemagic)
256
225
31
176
79
109
147
29%
29%
27%
29%
29%
28%
30%
88%
12%
69%
31%
43%
57%
Sky+ HD (High Definition channels through
Sky+ HD box)
382
324
58
273
107
181
201
43%
42%
50%
45%
39%
46%
41%
85%
15%
71%
28%
47%
53%
ANY SKY SPORTS
318
284
35
212
103
142
176
36%
37%
30%
35%
38%
36%
36%
89%
11%
67%
33%
45%
55%
ANY SKY MOVIES
314
273
41
214
99
131
182
35%
35%
35%
35%
36%
33%
37%
87%
13%
68%
31%
42%
58%
SKY SPORTS AND SKY MOVIES
187
170
16
128
57
75
111
21%
22%
14%
21%
21%
19%
23%
b
91%
9%
69%
31%
40%
60%
Basic package only
280
250
30
193
84
114
166
32%
32%
26%
32%
31%
29%
34%
89%
11%
69%
30%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 78
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (Q5). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1031
850
181
616
409
474
557
Effective Weighted Sample
838
698
153
518
341
388
450
Total
886
769
117
606
273
395
490
87%
13%
68%
31%
45%
55%
None of these
11
10
1
7
4
2
9
1%
1%
1%
1%
2%
1%
2%
90%
10%
62%
38%
20%
80%
Don't know
11
10
2
6
5
6
6
1%
1%
1%
1%
2%
1%
1%
86%
14%
55%
45%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5. SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
426
213
213
59
66
155
146
67
24
59
86
84
135
92
115
307
50
26
43
Effective Weighted Sample
348
177
171
49
55
127
122
55
19
49
75
72
112
76
91
269
49
24
41
Total
367
183
183
56
66
136
109
45
18
52
89
89
111
80
86
306
39
12
10
50%
50%
**
**
37%
30%
**
**
**
**
**
30%
**
23%
83%
**
**
**
Sky Sports channels
70
38
32
**
**
28
17
**
**
**
**
**
21
**
10
56
**
**
**
19%
21%
18%
**
**
21%
15%
**
**
**
**
**
19%
**
12%
18%
**
**
**
54%
46%
**
**
40%
23%
**
**
**
**
**
31%
**
15%
79%
**
**
**
Sky Movies channels
56
28
28
**
**
19
13
**
**
**
**
**
17
**
8
44
**
**
**
15%
15%
15%
**
**
14%
12%
**
**
**
**
**
16%
**
10%
14%
**
**
**
50%
50%
**
**
34%
23%
**
**
**
**
**
31%
**
15%
78%
**
**
**
High Definition channel through V+
HD box
135
71
64
**
**
58
36
**
**
**
**
**
43
**
23
108
**
**
**
37%
39%
35%
**
**
43%
33%
**
**
**
**
**
39%
**
27%
35%
**
**
**
53%
47%
**
**
43%
27%
**
**
**
**
**
32%
**
17%
80%
**
**
**
Basic package only
157
80
77
**
**
48
53
**
**
**
**
**
47
**
47
136
**
**
**
43%
44%
42%
**
**
35%
49%
**
**
**
**
**
42%
**
54%
45%
**
**
**
e
51%
49%
**
**
30%
34%
**
**
**
**
**
30%
**
30%
87%
**
**
**
None of these
32
15
17
**
**
13
11
**
**
**
**
**
10
**
10
26
**
**
**
9%
8%
9%
**
**
10%
10%
**
**
**
**
**
9%
**
11%
8%
**
**
**
47%
53%
**
**
42%
33%
**
**
**
**
**
30%
**
31%
80%
**
**
**
Don't know
13
6
7
**
**
5
*
**
**
**
**
**
7
**
4
10
**
**
**
3%
3%
4%
**
**
4%
*%
**
**
**
**
**
6%
**
4%
3%
**
**
**
46%
54%
**
**
40%
3%
**
**
**
**
**
53%
**
30%
81%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 79
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5. SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
426
397
29
226
197
181
245
Effective Weighted Sample
348
326
22
190
167
150
198
Total
367
344
23
227
138
152
215
94%
**
62%
38%
41%
59%
Sky Sports channels
70
68
**
48
22
32
38
19%
20%
**
21%
16%
21%
18%
97%
**
68%
32%
45%
55%
Sky Movies channels
56
55
**
42
14
25
31
15%
16%
**
18%
10%
17%
14%
d
97%
**
74%
25%
45%
55%
High Definition channel through V+ HD box
135
122
**
91
43
66
69
37%
35%
**
40%
31%
43%
32%
f
90%
**
68%
32%
49%
51%
Basic package only
157
156
**
86
70
52
105
43%
45%
**
38%
51%
34%
49%
c
e
99%
**
55%
44%
33%
67%
None of these
32
27
**
20
12
14
17
9%
8%
**
9%
9%
9%
8%
84%
**
61%
39%
45%
55%
Don't know
13
12
**
9
4
2
11
3%
3%
**
4%
3%
1%
5%
94%
**
72%
28%
17%
83%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
347
180
167
42
46
105
154
57
19
42
67
88
105
63
91
261
34
20
32
Effective Weighted Sample
295
153
142
35
40
91
134
49
16
34
61
77
90
55
75
233
33
18
29
Total
274
140
134
36
43
89
107
44
13
31
65
78
76
50
70
229
27
10
9
51%
49%
**
**
32%
39%
**
**
**
**
**
28%
**
**
83%
**
**
**
High Definition channels through
HD receiver/ box
50
28
22
**
**
19
14
**
**
**
**
**
9
**
**
41
**
**
**
18%
20%
16%
**
**
22%
13%
**
**
**
**
**
12%
**
**
18%
**
**
**
57%
43%
**
**
39%
28%
**
**
**
**
**
18%
**
**
82%
**
**
**
BT Sport channels
30
18
12
**
**
11
9
**
**
**
**
**
6
**
**
22
**
**
**
11%
13%
9%
**
**
13%
8%
**
**
**
**
**
8%
**
**
9%
**
**
**
61%
39%
**
**
37%
29%
**
**
**
**
**
19%
**
**
71%
**
**
**
Sky Sports channels
21
14
8
**
**
6
6
**
**
**
**
**
7
**
**
17
**
**
**
8%
10%
6%
**
**
7%
6%
**
**
**
**
**
10%
**
**
7%
**
**
**
64%
36%
**
**
30%
28%
**
**
**
**
**
34%
**
**
78%
**
**
**
Sky Movies channels
11
6
5
**
**
5
3
**
**
**
**
**
4
**
**
5
**
**
**
4%
4%
4%
**
**
6%
2%
**
**
**
**
**
5%
**
**
2%
**
**
**
55%
45%
**
**
44%
23%
**
**
**
**
**
35%
**
**
48%
**
**
**
Basic package only
105
49
56
**
**
30
43
**
**
**
**
**
32
**
**
87
**
**
**
38%
35%
42%
**
**
34%
40%
**
**
**
**
**
41%
**
**
38%
**
**
**
47%
53%
**
**
28%
41%
**
**
**
**
**
30%
**
**
82%
**
**
**
None of these
63
30
33
**
**
23
28
**
**
**
**
**
19
**
**
55
**
**
**
23%
21%
25%
**
**
26%
26%
**
**
**
**
**
25%
**
**
24%
**
**
**
47%
53%
**
**
37%
45%
**
**
**
**
**
30%
**
**
88%
**
**
**
Don't know
23
12
11
**
**
5
11
**
**
**
**
**
6
**
**
22
**
**
**
8%
8%
8%
**
**
6%
10%
**
**
**
**
**
8%
**
**
9%
**
**
**
53%
47%
**
**
22%
47%
**
**
**
**
**
28%
**
**
96%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 80
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH68). SHOWCARD Which of the following channels do you subscribe to through your pay TV service?
Base : Those with any (non-SKy and non-Virgin Media) paid-for TV services
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
347
286
61
153
192
191
156
Effective Weighted Sample
295
244
53
134
166
163
133
Total
274
232
42
142
131
150
124
85%
**
52%
48%
55%
45%
High Definition channels through HD
receiver/ box
50
39
**
34
16
33
17
18%
17%
**
24%
12%
22%
14%
d
79%
**
68%
32%
66%
34%
BT Sport channels
30
24
**
20
10
19
12
11%
10%
**
14%
8%
12%
9%
80%
**
65%
35%
62%
38%
Sky Sports channels
21
18
**
13
9
11
10
8%
8%
**
9%
7%
8%
8%
83%
**
59%
41%
54%
46%
Sky Movies channels
11
9
**
7
4
4
8
4%
4%
**
5%
3%
2%
6%
79%
**
66%
34%
32%
68%
Basic package only
105
91
**
53
52
63
43
38%
39%
**
37%
40%
42%
34%
86%
**
50%
50%
60%
40%
None of these
63
54
**
24
38
30
33
23%
23%
**
17%
29%
20%
26%
c
87%
**
38%
61%
48%
52%
Don't know
23
21
**
13
9
8
14
8%
9%
**
9%
7%
5%
12%
91%
**
58%
42%
36%
64%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7A (QH67A). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to find out more about the programme you are watching? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
189
88
101
40
45
72
32
20
16
22
50
48
57
41
43
148
32
5
3
8%
8%
9%
13%
12%
9%
4%
7%
10%
9%
10%
8%
10%
8%
8%
8%
16%
5%
6%
f
f
f
oqr
47%
53%
21%
24%
38%
17%
11%
9%
12%
27%
25%
30%
22%
23%
79%
17%
3%
2%
Several times a week
279
132
147
51
75
113
41
14
13
39
82
102
83
58
36
233
20
18
8
12%
12%
13%
17%
20%
15%
5%
5%
8%
15%
17%
17%
14%
12%
6%
12%
10%
16%
13%
f
ef
f
gh
gh
mn
n
n
47%
53%
18%
27%
40%
15%
5%
5%
14%
29%
37%
30%
21%
13%
83%
7%
6%
3%
At least once a month
197
85
111
43
42
79
32
15
12
20
67
69
61
40
27
167
16
6
7
9%
8%
10%
14%
11%
10%
4%
5%
7%
8%
14%
12%
10%
8%
5%
9%
8%
6%
12%
f
f
f
ghi
n
n
n
q
43%
57%
22%
21%
40%
16%
7%
6%
10%
34%
35%
31%
20%
14%
85%
8%
3%
4%
Several times a year
63
34
30
10
13
29
12
5
4
9
19
23
19
10
11
50
8
3
2
3%
3%
3%
3%
3%
4%
1%
2%
2%
4%
4%
4%
3%
2%
2%
3%
4%
2%
4%
f
f
f
g
53%
47%
16%
20%
45%
18%
7%
6%
15%
30%
36%
30%
16%
18%
79%
13%
4%
4%
Less often
113
54
59
28
17
45
24
12
10
9
27
33
25
34
22
92
12
5
4
5%
5%
5%
9%
4%
6%
3%
4%
6%
3%
6%
5%
4%
7%
4%
5%
6%
5%
7%
def
f
ln
48%
52%
25%
15%
39%
21%
11%
9%
8%
24%
29%
22%
30%
20%
81%
11%
5%
4%
EVER DO THIS
842
394
448
172
191
338
140
66
54
99
245
275
245
183
139
690
89
37
26
37%
36%
38%
57%
50%
44%
18%
21%
34%
39%
50%
46%
41%
37%
25%
37%
45%
34%
41%
ef
f
f
g
g
ghi
mn
n
n
oq
47%
53%
20%
23%
40%
17%
8%
6%
12%
29%
33%
29%
22%
17%
82%
11%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7A (QH67A). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to find out more about the programme you are watching? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1389
682
707
129
186
423
651
237
104
157
245
318
345
306
419
1176
105
72
36
62%
63%
61%
43%
49%
55%
82%
77%
66%
61%
50%
53%
58%
62%
75%
63%
53%
65%
59%
c
cde
hij
j
j
k
klm
p
p
49%
51%
9%
13%
30%
47%
17%
8%
11%
18%
23%
25%
22%
30%
85%
8%
5%
3%
Don't know
17
6
11
1
4
8
3
3
-
-
1
3
5
7
2
13
3
1
-
1%
1%
1%
*%
1%
1%
*%
1%
-%
-%
*%
1%
1%
1%
*%
1%
1%
1%
-%
n
38%
62%
9%
26%
46%
19%
20%
-%
-%
7%
19%
31%
40%
10%
77%
15%
8%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7A (QH67A). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to find out more about the programme you are watching? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
189
161
28
126
61
68
121
8%
8%
9%
10%
6%
6%
10%
d
e
85%
15%
67%
32%
36%
64%
Several times a week
279
243
36
212
67
133
146
12%
13%
12%
16%
7%
13%
12%
d
87%
13%
76%
24%
48%
52%
At least once a month
197
169
28
147
50
121
76
9%
9%
9%
11%
5%
11%
6%
d
f
86%
14%
75%
25%
61%
39%
Several times a year
63
52
12
43
19
37
26
3%
3%
4%
3%
2%
4%
2%
d
82%
18%
68%
30%
59%
41%
Less often
113
99
14
80
34
61
53
5%
5%
5%
6%
4%
6%
4%
d
87%
13%
70%
30%
54%
46%
EVER DO THIS
842
724
118
608
230
419
422
37%
37%
39%
47%
25%
40%
36%
d
f
86%
14%
72%
27%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 81
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7A (QH67A). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to find out more about the programme you are watching? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Never
1389
1205
185
679
702
631
758
62%
62%
61%
52%
75%
60%
64%
c
e
87%
13%
49%
51%
45%
55%
Don't know
17
16
1
14
3
10
7
1%
1%
*%
1%
*%
1%
1%
d
94%
6%
82%
18%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7B (QH67B). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to do something else? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
396
182
214
84
103
152
57
38
23
53
131
114
104
94
83
323
48
19
5
18%
17%
18%
28%
27%
20%
7%
12%
15%
21%
27%
19%
17%
19%
15%
17%
25%
17%
9%
ef
ef
f
g
gh
r
oqr
r
46%
54%
21%
26%
38%
14%
10%
6%
13%
33%
29%
26%
24%
21%
82%
12%
5%
1%
Several times a week
469
226
243
88
101
197
83
33
28
51
130
164
149
85
71
391
37
23
18
21%
21%
21%
29%
26%
26%
10%
11%
18%
20%
26%
27%
25%
17%
13%
21%
19%
21%
29%
f
f
f
g
g
gh
mn
mn
n
op
48%
52%
19%
22%
42%
18%
7%
6%
11%
28%
35%
32%
18%
15%
83%
8%
5%
4%
At least once a month
179
77
102
30
30
79
41
17
8
23
54
64
46
43
26
157
10
8
4
8%
7%
9%
10%
8%
10%
5%
6%
5%
9%
11%
11%
8%
9%
5%
8%
5%
8%
6%
f
f
gh
n
n
n
43%
57%
16%
17%
44%
23%
9%
4%
13%
30%
36%
26%
24%
15%
88%
6%
5%
2%
Several times a year
62
34
27
10
14
23
15
4
4
5
15
20
24
10
8
55
4
1
1
3%
3%
2%
3%
4%
3%
2%
1%
2%
2%
3%
3%
4%
2%
1%
3%
2%
1%
2%
n
n
56%
44%
16%
23%
37%
25%
7%
6%
8%
25%
33%
38%
16%
13%
89%
7%
2%
2%
Less often
76
44
32
8
15
36
17
6
3
8
19
17
27
20
12
67
5
2
3
3%
4%
3%
3%
4%
5%
2%
2%
2%
3%
4%
3%
4%
4%
2%
4%
2%
2%
4%
f
n
58%
42%
10%
19%
47%
23%
8%
4%
10%
25%
23%
35%
27%
15%
88%
6%
2%
3%
EVER DO THIS
1181
563
618
219
262
487
213
98
66
140
349
380
349
252
200
993
104
54
30
53%
52%
53%
72%
69%
63%
27%
32%
42%
55%
71%
64%
59%
51%
36%
53%
53%
49%
49%
ef
f
f
g
gh
ghi
mn
mn
n
48%
52%
19%
22%
41%
18%
8%
6%
12%
30%
32%
30%
21%
17%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7B (QH67B). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to do something else? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1054
515
539
82
118
275
579
205
92
115
143
216
241
239
357
876
91
56
31
47%
48%
46%
27%
31%
36%
73%
67%
58%
45%
29%
36%
40%
48%
64%
47%
47%
51%
50%
c
cde
hij
ij
j
kl
klm
49%
51%
8%
11%
26%
55%
19%
9%
11%
14%
21%
23%
23%
34%
83%
9%
5%
3%
Don't know
13
5
8
1
2
7
3
3
*
*
*
1
5
4
3
10
1
1
*
1%
*%
1%
*%
1%
1%
*%
1%
*%
*%
*%
*%
1%
1%
1%
1%
*%
1%
1%
37%
63%
11%
15%
53%
20%
27%
2%
3%
3%
5%
40%
29%
25%
82%
8%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7B (QH67B). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to do something else? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
396
330
66
277
117
178
218
18%
17%
22%
21%
13%
17%
18%
a
d
83%
17%
70%
30%
45%
55%
Several times a week
469
409
60
350
116
215
253
21%
21%
20%
27%
12%
20%
21%
d
87%
13%
75%
25%
46%
54%
At least once a month
179
156
23
130
49
114
65
8%
8%
8%
10%
5%
11%
5%
d
f
87%
13%
73%
27%
64%
36%
Several times a year
62
58
3
43
19
32
29
3%
3%
1%
3%
2%
3%
2%
b
95%
5%
69%
31%
52%
48%
Less often
76
65
10
52
23
40
36
3%
3%
3%
4%
2%
4%
3%
d
86%
14%
68%
30%
53%
47%
EVER DO THIS
1181
1019
162
852
324
579
602
53%
52%
53%
66%
35%
55%
51%
d
86%
14%
72%
27%
49%
51%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 82
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7B (QH67B). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Go online using a desktop computer, laptop, tablet computer, smartphone or e-reader to do something else? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Never
1054
913
141
439
608
473
581
47%
47%
46%
34%
65%
45%
49%
c
e
87%
13%
42%
58%
45%
55%
Don't know
13
12
*
10
3
8
5
1%
1%
*%
1%
*%
1%
*%
97%
3%
75%
25%
60%
40%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7C (QH67C). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a desktop computer, laptop, tablet computer, without going online? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
147
69
78
25
33
61
28
20
4
16
47
49
34
26
37
126
13
5
2
7%
6%
7%
8%
9%
8%
3%
6%
3%
6%
9%
8%
6%
5%
7%
7%
7%
4%
4%
f
f
f
h
47%
53%
17%
23%
41%
19%
13%
3%
11%
32%
34%
23%
18%
25%
86%
9%
3%
2%
Several times a week
280
134
145
59
62
122
37
22
16
28
83
95
85
66
34
234
27
12
7
12%
12%
12%
20%
16%
16%
5%
7%
10%
11%
17%
16%
14%
13%
6%
12%
14%
11%
11%
f
f
f
ghi
n
n
n
48%
52%
21%
22%
44%
13%
8%
6%
10%
30%
34%
30%
23%
12%
84%
10%
4%
2%
At least once a month
142
68
74
30
23
55
34
11
6
13
49
51
37
27
27
125
9
3
5
6%
6%
6%
10%
6%
7%
4%
3%
4%
5%
10%
9%
6%
5%
5%
7%
4%
2%
8%
f
f
ghi
n
q
q
48%
52%
21%
16%
39%
24%
8%
5%
9%
34%
36%
26%
19%
19%
88%
6%
2%
4%
Several times a year
58
37
21
8
19
24
7
4
2
3
18
24
16
6
13
48
8
1
1
3%
3%
2%
3%
5%
3%
1%
1%
2%
1%
4%
4%
3%
1%
2%
3%
4%
1%
2%
b
f
f
f
gi
m
q
64%
36%
14%
33%
41%
12%
6%
4%
5%
30%
41%
27%
10%
22%
83%
13%
1%
2%
Less often
132
65
68
19
24
64
26
7
11
15
28
43
48
21
19
112
12
2
7
6%
6%
6%
6%
6%
8%
3%
2%
7%
6%
6%
7%
8%
4%
3%
6%
6%
2%
11%
f
f
f
g
g
g
n
mn
q
q
oq
49%
51%
14%
18%
49%
19%
5%
9%
12%
21%
32%
37%
16%
15%
84%
9%
1%
5%
EVER DO THIS
758
373
386
142
160
325
131
63
40
75
224
262
220
146
130
645
69
22
22
34%
34%
33%
47%
42%
42%
16%
21%
25%
29%
46%
44%
37%
29%
23%
34%
35%
20%
35%
f
f
f
g
ghi
lmn
mn
n
q
q
q
49%
51%
19%
21%
43%
17%
8%
5%
10%
30%
35%
29%
19%
17%
85%
9%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7C (QH67C). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a desktop computer, laptop, tablet computer, without going online? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1467
703
765
159
213
435
660
240
118
180
268
328
369
343
426
1215
126
88
38
65%
65%
66%
53%
56%
57%
83%
78%
74%
70%
54%
55%
62%
69%
76%
65%
64%
79%
62%
cde
ij
j
j
k
kl
klm
opr
48%
52%
11%
15%
30%
45%
16%
8%
12%
18%
22%
25%
23%
29%
83%
9%
6%
3%
Don't know
23
7
15
2
9
8
4
4
*
*
-
6
6
6
4
19
2
*
2
1%
1%
1%
1%
2%
1%
1%
1%
*%
*%
-%
1%
1%
1%
1%
1%
1%
*%
3%
f
j
oq
33%
67%
7%
39%
36%
18%
16%
2%
2%
-%
26%
26%
29%
19%
84%
8%
2%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7C (QH67C). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a desktop computer, laptop, tablet computer, without going online? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
147
118
28
101
42
67
79
7%
6%
9%
8%
5%
6%
7%
a
d
81%
19%
69%
29%
46%
54%
Several times a week
280
245
35
213
66
137
142
12%
13%
11%
16%
7%
13%
12%
d
88%
12%
76%
24%
49%
51%
At least once a month
142
116
26
100
41
87
55
6%
6%
9%
8%
4%
8%
5%
d
f
82%
18%
71%
29%
61%
39%
Several times a year
58
50
8
41
17
30
28
3%
3%
3%
3%
2%
3%
2%
d
86%
14%
71%
29%
51%
49%
Less often
132
116
16
99
33
61
71
6%
6%
5%
8%
4%
6%
6%
d
88%
12%
75%
25%
46%
54%
EVER DO THIS
758
645
113
555
199
382
376
34%
33%
37%
43%
21%
36%
32%
d
f
85%
15%
73%
26%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 83
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7C (QH67C). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a desktop computer, laptop, tablet computer, without going online? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Never
1467
1278
189
727
732
665
802
65%
66%
62%
56%
78%
63%
67%
c
e
87%
13%
50%
50%
45%
55%
Don't know
23
22
1
18
4
12
10
1%
1%
*%
1%
*%
1%
1%
d
95%
5%
81%
19%
54%
46%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7D (QH67D). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to the radio? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
55
31
23
6
11
20
19
9
5
10
11
9
17
13
16
44
8
1
2
2%
3%
2%
2%
3%
3%
2%
3%
3%
4%
2%
2%
3%
3%
3%
2%
4%
1%
2%
q
57%
43%
10%
19%
37%
34%
16%
9%
18%
20%
17%
30%
24%
29%
80%
15%
2%
3%
Several times a week
84
41
43
12
23
23
27
11
6
11
17
24
17
17
26
70
10
3
2
4%
4%
4%
4%
6%
3%
3%
4%
4%
4%
3%
4%
3%
3%
5%
4%
5%
2%
3%
ef
49%
51%
14%
27%
27%
32%
13%
7%
13%
20%
28%
20%
20%
31%
83%
11%
3%
2%
At least once a month
67
32
35
14
17
23
12
10
6
1
20
17
20
12
18
58
8
*
*
3%
3%
3%
5%
4%
3%
2%
3%
4%
1%
4%
3%
3%
2%
3%
3%
4%
*%
*%
f
f
f
i
i
i
qr
qr
47%
53%
22%
25%
35%
18%
15%
9%
2%
30%
26%
30%
17%
27%
87%
12%
1%
*%
Several times a year
28
15
13
8
5
9
6
5
4
3
6
8
9
5
5
24
4
*
-
1%
1%
1%
3%
1%
1%
1%
2%
2%
1%
1%
1%
2%
1%
1%
1%
2%
*%
-%
f
r
53%
47%
28%
16%
34%
22%
17%
14%
10%
22%
31%
34%
18%
17%
86%
13%
1%
-%
Less often
79
43
35
18
8
41
11
11
2
15
13
18
25
17
18
68
7
*
3
3%
4%
3%
6%
2%
5%
1%
3%
1%
6%
3%
3%
4%
3%
3%
4%
4%
*%
5%
df
df
hj
q
q
q
55%
45%
23%
10%
52%
14%
13%
3%
19%
17%
23%
31%
22%
23%
86%
9%
1%
4%
EVER DO THIS
311
162
149
58
62
116
75
45
23
40
67
77
87
64
83
263
37
5
7
14%
15%
13%
19%
16%
15%
9%
15%
14%
16%
14%
13%
15%
13%
15%
14%
19%
4%
11%
f
f
f
q
oqr
q
52%
48%
19%
20%
37%
24%
14%
7%
13%
22%
25%
28%
21%
27%
84%
12%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7D (QH67D). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to the radio? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1933
919
1014
244
318
651
719
259
136
216
425
518
507
429
478
1614
159
105
54
86%
85%
87%
81%
83%
85%
90%
85%
85%
84%
86%
87%
85%
87%
85%
86%
81%
95%
88%
cde
opr
p
48%
52%
13%
16%
34%
37%
13%
7%
11%
22%
27%
26%
22%
25%
83%
8%
5%
3%
Don't know
4
2
2
*
2
1
1
3
*
-
-
1
1
2
-
3
-
*
1
*%
*%
*%
*%
1%
*%
*%
1%
*%
-%
-%
*%
*%
*%
-%
*%
-%
*%
1%
o
45%
55%
11%
49%
17%
23%
67%
6%
-%
-%
29%
15%
56%
-%
67%
-%
10%
23%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7D (QH67D). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to the radio? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
55
44
11
29
26
19
35
2%
2%
3%
2%
3%
2%
3%
81%
19%
53%
47%
35%
65%
Several times a week
84
71
13
55
29
25
59
4%
4%
4%
4%
3%
2%
5%
e
85%
15%
65%
35%
30%
70%
At least once a month
67
61
5
46
19
28
38
3%
3%
2%
4%
2%
3%
3%
d
92%
8%
69%
29%
43%
57%
Several times a year
28
24
4
12
15
14
14
1%
1%
1%
1%
2%
1%
1%
87%
13%
44%
56%
51%
49%
Less often
79
71
7
58
21
34
44
3%
4%
2%
4%
2%
3%
4%
d
91%
9%
74%
26%
44%
56%
EVER DO THIS
311
272
39
200
110
121
190
14%
14%
13%
15%
12%
11%
16%
d
e
87%
13%
64%
35%
39%
61%
Never
1933
1669
264
1097
825
936
997
86%
86%
87%
84%
88%
88%
84%
c
f
86%
14%
57%
43%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 84
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7D (QH67D). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to the radio? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Don't know
4
4
*
3
1
3
1
*%
*%
*%
*%
*%
*%
*%
89%
11%
77%
23%
71%
29%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7E (QH67E). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a mobile phone, without going online? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
419
176
243
89
119
164
48
51
31
50
108
103
115
95
106
342
47
20
10
19%
16%
21%
30%
31%
21%
6%
17%
19%
19%
22%
17%
19%
19%
19%
18%
24%
18%
16%
a
ef
ef
f
or
42%
58%
21%
28%
39%
11%
12%
7%
12%
26%
25%
27%
23%
25%
82%
11%
5%
2%
Several times a week
576
278
298
111
121
238
105
60
30
69
138
174
165
125
112
481
49
28
18
26%
26%
26%
37%
32%
31%
13%
20%
19%
27%
28%
29%
28%
25%
20%
26%
25%
26%
28%
f
f
f
g
gh
n
n
n
48%
52%
19%
21%
41%
18%
10%
5%
12%
24%
30%
29%
22%
19%
84%
8%
5%
3%
At least once a month
205
84
121
19
26
88
73
23
13
26
62
63
51
44
47
178
14
9
5
9%
8%
10%
6%
7%
11%
9%
8%
8%
10%
13%
11%
9%
9%
8%
9%
7%
8%
7%
a
cd
g
41%
59%
9%
12%
43%
35%
11%
6%
13%
30%
31%
25%
21%
23%
87%
7%
4%
2%
Several times a year
56
25
31
6
11
16
23
7
5
6
10
17
15
12
12
49
5
1
1
2%
2%
3%
2%
3%
2%
3%
2%
3%
2%
2%
3%
2%
2%
2%
3%
2%
1%
2%
45%
55%
10%
20%
29%
41%
12%
9%
10%
18%
31%
26%
21%
22%
88%
8%
1%
2%
Less often
112
62
50
16
25
37
34
11
7
14
22
35
24
20
33
98
5
3
6
5%
6%
4%
5%
7%
5%
4%
4%
4%
5%
5%
6%
4%
4%
6%
5%
3%
3%
10%
opq
55%
45%
14%
23%
33%
30%
10%
6%
13%
20%
31%
21%
18%
29%
87%
4%
3%
6%
EVER DO THIS
1368
626
742
241
302
543
282
151
85
164
339
393
369
296
310
1147
120
61
40
61%
58%
64%
80%
79%
71%
35%
49%
54%
64%
69%
66%
62%
60%
55%
61%
61%
55%
65%
a
ef
ef
f
gh
gh
mn
n
q
46%
54%
18%
22%
40%
21%
11%
6%
12%
25%
29%
27%
22%
23%
84%
9%
4%
3%
Never
873
452
421
62
78
222
511
154
74
92
153
201
224
198
249
726
77
49
22
39%
42%
36%
20%
21%
29%
64%
50%
46%
36%
31%
34%
38%
40%
45%
39%
39%
44%
35%
b
cd
cde
ij
ij
k
kl
52%
48%
7%
9%
25%
58%
18%
8%
11%
17%
23%
26%
23%
29%
83%
9%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7E (QH67E). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a mobile phone, without going online? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Don't know
7
4
3
-
2
3
2
1
-
-
-
2
2
2
1
6
-
*
-
*%
*%
*%
-%
*%
*%
*%
*%
-%
-%
-%
*%
*%
*%
*%
*%
-%
*%
-%
58%
42%
-%
26%
48%
26%
10%
-%
-%
-%
35%
24%
26%
16%
94%
-%
6%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7E (QH67E). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a mobile phone, without going online? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
419
369
50
291
124
163
256
19%
19%
17%
22%
13%
15%
22%
d
e
88%
12%
69%
30%
39%
61%
Several times a week
576
514
62
415
158
263
313
26%
26%
20%
32%
17%
25%
26%
b
d
89%
11%
72%
27%
46%
54%
At least once a month
205
174
31
134
71
119
86
9%
9%
10%
10%
8%
11%
7%
d
f
85%
15%
65%
34%
58%
42%
Several times a year
56
46
10
37
19
29
26
2%
2%
3%
3%
2%
3%
2%
83%
17%
66%
34%
53%
47%
Less often
112
95
17
73
39
44
68
5%
5%
5%
6%
4%
4%
6%
85%
15%
65%
34%
39%
61%
EVER DO THIS
1368
1198
170
949
411
618
750
61%
62%
56%
73%
44%
58%
63%
b
d
e
88%
12%
69%
30%
45%
55%
Never
873
739
134
347
523
436
437
39%
38%
44%
27%
56%
41%
37%
a
c
f
85%
15%
40%
60%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 85
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7E (QH67E). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a mobile phone, without going online? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Don't know
7
7
-
5
2
6
1
*%
*%
-%
*%
*%
1%
*%
f
100%
-%
74%
26%
90%
10%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7F (QH67F). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a landline phone? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
141
53
88
19
22
57
43
20
14
17
30
34
39
27
42
105
27
6
3
6%
5%
8%
6%
6%
7%
5%
7%
9%
6%
6%
6%
7%
5%
7%
6%
14%
6%
5%
a
oqr
37%
63%
14%
15%
41%
30%
14%
10%
12%
21%
24%
28%
19%
29%
74%
19%
5%
2%
Several times a week
394
159
235
38
51
161
144
51
21
48
99
125
116
82
71
320
40
21
13
18%
15%
20%
13%
13%
21%
18%
17%
13%
19%
20%
21%
20%
17%
13%
17%
21%
19%
21%
a
cd
c
h
n
n
40%
60%
10%
13%
41%
37%
13%
5%
12%
25%
32%
29%
21%
18%
81%
10%
5%
3%
At least once a month
286
143
143
29
35
105
117
29
21
27
75
85
84
60
56
236
28
14
8
13%
13%
12%
9%
9%
14%
15%
9%
13%
11%
15%
14%
14%
12%
10%
13%
14%
13%
12%
d
cd
g
n
n
50%
50%
10%
12%
37%
41%
10%
7%
10%
26%
30%
30%
21%
20%
83%
10%
5%
3%
Several times a year
91
49
41
8
21
32
29
11
5
8
28
29
26
21
14
75
9
3
3
4%
5%
4%
3%
6%
4%
4%
4%
3%
3%
6%
5%
4%
4%
3%
4%
5%
3%
5%
n
55%
45%
9%
23%
36%
32%
12%
6%
9%
31%
32%
28%
24%
16%
83%
10%
3%
3%
Less often
161
84
76
23
29
62
46
11
12
13
37
61
43
29
28
138
9
7
7
7%
8%
7%
8%
8%
8%
6%
4%
8%
5%
7%
10%
7%
6%
5%
7%
4%
6%
11%
g
g
mn
p
52%
48%
15%
18%
39%
29%
7%
8%
8%
23%
38%
26%
18%
17%
86%
5%
4%
4%
EVER DO THIS
1073
489
584
117
158
418
380
122
74
113
269
335
308
219
212
875
114
52
33
48%
45%
50%
39%
41%
54%
48%
40%
47%
44%
55%
56%
52%
44%
38%
47%
58%
47%
54%
a
cdf
cd
gi
mn
mn
n
oq
o
46%
54%
11%
15%
39%
35%
11%
7%
11%
25%
31%
29%
20%
20%
82%
11%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7F (QH67F). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a landline phone? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1156
587
569
186
219
342
409
182
85
142
222
259
282
270
343
987
81
59
29
51%
54%
49%
61%
57%
44%
51%
59%
53%
56%
45%
43%
47%
55%
61%
53%
41%
53%
46%
b
ef
e
e
j
j
kl
klm
p
p
51%
49%
16%
19%
30%
35%
16%
7%
12%
19%
22%
24%
23%
30%
85%
7%
5%
2%
Don't know
20
7
13
-
5
9
6
3
-
1
*
2
5
6
6
17
2
*
*
1%
1%
1%
-%
1%
1%
1%
1%
-%
*%
*%
*%
1%
1%
1%
1%
1%
*%
*%
35%
65%
-%
24%
44%
32%
14%
-%
3%
2%
12%
25%
33%
29%
88%
9%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7F (QH67F). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a landline phone? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
141
122
19
78
59
56
85
6%
6%
6%
6%
6%
5%
7%
86%
14%
55%
42%
40%
60%
Several times a week
394
331
64
233
161
180
215
18%
17%
21%
18%
17%
17%
18%
84%
16%
59%
41%
46%
54%
At least once a month
286
254
32
173
112
163
123
13%
13%
11%
13%
12%
15%
10%
f
89%
11%
61%
39%
57%
43%
Several times a year
91
71
19
61
30
51
40
4%
4%
6%
5%
3%
5%
3%
a
79%
21%
67%
33%
56%
44%
Less often
161
145
15
106
54
67
93
7%
7%
5%
8%
6%
6%
8%
d
91%
9%
66%
33%
42%
58%
EVER DO THIS
1073
924
149
651
416
517
556
48%
48%
49%
50%
45%
49%
47%
d
86%
14%
61%
39%
48%
52%
Never
1156
1001
155
637
512
529
626
51%
51%
51%
49%
55%
50%
53%
c
87%
13%
55%
44%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 86
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7F (QH67F). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Use a landline phone? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Don't know
20
20
-
12
7
14
6
1%
1%
-%
1%
1%
1%
1%
b
f
100%
-%
63%
37%
70%
30%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7G (QH67G). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Play games on a games console? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
68
38
30
18
19
24
6
9
10
7
11
11
12
23
22
56
8
3
1
3%
4%
3%
6%
5%
3%
1%
3%
6%
3%
2%
2%
2%
5%
4%
3%
4%
2%
2%
ef
f
f
j
kl
k
56%
44%
27%
28%
36%
9%
13%
14%
10%
16%
16%
18%
34%
32%
83%
11%
4%
2%
Several times a week
95
55
41
25
24
31
16
12
8
10
23
26
29
18
22
81
8
3
3
4%
5%
3%
8%
6%
4%
2%
4%
5%
4%
5%
4%
5%
4%
4%
4%
4%
3%
4%
ef
f
f
57%
43%
26%
25%
33%
16%
13%
8%
10%
25%
27%
31%
19%
23%
85%
9%
3%
3%
At least once a month
74
46
28
29
16
19
10
14
3
7
17
14
19
19
22
58
11
1
4
3%
4%
2%
10%
4%
2%
1%
4%
2%
3%
3%
2%
3%
4%
4%
3%
5%
1%
7%
b
def
f
q
oq
62%
38%
39%
22%
26%
13%
19%
4%
10%
23%
19%
26%
25%
30%
78%
14%
2%
6%
Several times a year
30
14
15
6
11
12
1
2
2
2
9
5
12
5
8
26
2
-
2
1%
1%
1%
2%
3%
2%
*%
1%
1%
1%
2%
1%
2%
1%
1%
1%
1%
-%
3%
f
f
f
q
48%
52%
19%
37%
39%
5%
7%
7%
6%
28%
16%
41%
16%
27%
88%
7%
-%
6%
Less often
64
34
31
20
12
28
5
6
*
10
11
21
22
12
9
52
10
1
2
3%
3%
3%
7%
3%
4%
1%
2%
*%
4%
2%
4%
4%
2%
2%
3%
5%
1%
3%
def
f
f
h
n
n
q
oq
q
52%
48%
31%
18%
44%
7%
10%
1%
16%
17%
33%
34%
18%
15%
80%
16%
1%
3%
EVER DO THIS
332
187
145
98
82
114
38
44
23
36
70
77
95
76
83
273
39
7
12
15%
17%
12%
32%
21%
15%
5%
14%
14%
14%
14%
13%
16%
15%
15%
15%
20%
6%
19%
b
def
ef
f
q
oq
q
56%
44%
30%
25%
34%
11%
13%
7%
11%
21%
23%
29%
23%
25%
82%
12%
2%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7G (QH67G). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Play games on a games console? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1905
891
1013
204
297
650
752
259
134
219
422
517
497
415
475
1595
156
103
50
85%
82%
87%
68%
78%
85%
95%
85%
84%
86%
86%
87%
84%
84%
85%
85%
80%
93%
81%
a
c
cd
cde
p
opr
47%
53%
11%
16%
34%
39%
14%
7%
12%
22%
27%
26%
22%
25%
84%
8%
5%
3%
Don't know
12
5
7
-
3
4
5
3
2
*
-
3
3
4
3
11
1
*
-
1%
*%
1%
-%
1%
*%
1%
1%
1%
*%
-%
*%
*%
1%
*%
1%
*%
*%
-%
j
j
40%
60%
-%
25%
31%
44%
27%
17%
4%
-%
22%
23%
34%
21%
89%
8%
3%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7G (QH67G). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Play games on a games console? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
68
58
10
45
23
26
42
3%
3%
3%
3%
2%
2%
4%
85%
15%
67%
33%
38%
62%
Several times a week
95
77
18
54
40
44
51
4%
4%
6%
4%
4%
4%
4%
81%
19%
57%
42%
47%
53%
At least once a month
74
56
18
46
27
36
38
3%
3%
6%
4%
3%
3%
3%
a
76%
24%
62%
36%
49%
51%
Several times a year
30
29
1
24
6
16
14
1%
1%
*%
2%
1%
2%
1%
d
95%
5%
79%
21%
54%
46%
Less often
64
57
8
48
17
25
40
3%
3%
3%
4%
2%
2%
3%
d
88%
12%
74%
26%
38%
62%
EVER DO THIS
332
276
56
217
113
147
184
15%
14%
18%
17%
12%
14%
16%
a
d
83%
17%
65%
34%
44%
56%
Never
1905
1658
247
1077
818
904
1001
85%
85%
81%
83%
87%
85%
84%
b
c
87%
13%
57%
43%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 87
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7G (QH67G). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Play games on a games console? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Don't know
12
11
1
7
5
9
3
1%
1%
*%
1%
1%
1%
*%
f
88%
12%
59%
41%
77%
23%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7H (QH67H). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to music (on a stereo, an MP3 player, a mobile phone or a computer)? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Every day
64
27
37
19
20
20
5
9
8
6
12
16
15
17
16
52
8
2
2
3%
2%
3%
6%
5%
3%
1%
3%
5%
2%
2%
3%
3%
3%
3%
3%
4%
2%
4%
ef
ef
f
42%
58%
30%
31%
31%
8%
14%
13%
10%
19%
25%
24%
27%
24%
81%
12%
3%
4%
Several times a week
96
52
45
25
29
25
17
9
5
12
23
29
25
21
21
80
11
3
2
4%
5%
4%
8%
8%
3%
2%
3%
3%
5%
5%
5%
4%
4%
4%
4%
5%
3%
3%
ef
ef
54%
46%
26%
30%
26%
18%
10%
5%
13%
24%
30%
26%
22%
22%
84%
11%
3%
2%
At least once a month
82
46
36
35
15
24
8
15
2
6
20
21
24
21
16
71
7
2
2
4%
4%
3%
12%
4%
3%
1%
5%
1%
3%
4%
4%
4%
4%
3%
4%
4%
2%
3%
def
f
f
h
56%
44%
43%
18%
29%
10%
18%
3%
8%
25%
26%
29%
25%
20%
87%
9%
2%
2%
Several times a year
25
17
8
6
8
9
3
2
1
3
5
6
8
3
8
22
2
-
1
1%
2%
1%
2%
2%
1%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
1%
f
f
f
67%
33%
22%
31%
36%
10%
9%
6%
11%
21%
25%
33%
13%
30%
89%
9%
-%
3%
Less often
62
35
27
12
15
29
6
6
2
7
17
12
26
11
13
44
13
2
3
3%
3%
2%
4%
4%
4%
1%
2%
1%
3%
3%
2%
4%
2%
2%
2%
7%
2%
5%
f
f
f
kn
oq
oq
57%
43%
20%
23%
47%
10%
9%
3%
11%
28%
20%
42%
18%
21%
71%
21%
3%
5%
EVER DO THIS
329
176
153
97
86
107
39
41
19
35
78
84
98
73
73
269
41
9
10
15%
16%
13%
32%
22%
14%
5%
13%
12%
14%
16%
14%
17%
15%
13%
14%
21%
8%
16%
b
def
ef
f
q
oq
q
54%
46%
29%
26%
32%
12%
12%
6%
11%
24%
26%
30%
22%
22%
82%
12%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7H (QH67H). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to music (on a stereo, an MP3 player, a mobile phone or a computer)? (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Never
1906
903
1003
206
293
659
748
261
138
220
413
509
496
416
484
1598
154
101
52
85%
83%
86%
68%
77%
86%
94%
85%
87%
86%
84%
85%
83%
84%
86%
85%
79%
91%
84%
c
cd
cde
p
opr
47%
53%
11%
15%
35%
39%
14%
7%
12%
22%
27%
26%
22%
25%
84%
8%
5%
3%
Don't know
13
4
10
-
4
3
7
5
2
*
1
3
1
6
3
12
1
1
-
1%
*%
1%
-%
1%
*%
1%
2%
1%
*%
*%
1%
*%
1%
1%
1%
*%
*%
-%
j
l
27%
73%
-%
26%
19%
54%
35%
15%
3%
6%
26%
6%
46%
23%
89%
7%
4%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7H (QH67H). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to music (on a stereo, an MP3 player, a mobile phone or a computer)? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Every day
64
51
12
37
27
30
34
3%
3%
4%
3%
3%
3%
3%
81%
19%
58%
42%
47%
53%
Several times a week
96
86
11
56
39
27
69
4%
4%
3%
4%
4%
3%
6%
e
89%
11%
58%
40%
28%
72%
At least once a month
82
68
14
55
26
35
47
4%
3%
5%
4%
3%
3%
4%
83%
17%
68%
32%
42%
58%
Several times a year
25
21
4
14
11
9
16
1%
1%
1%
1%
1%
1%
1%
83%
17%
55%
45%
34%
66%
Less often
62
51
11
45
17
29
33
3%
3%
4%
3%
2%
3%
3%
d
83%
17%
73%
27%
47%
53%
EVER DO THIS
329
277
52
207
121
130
199
15%
14%
17%
16%
13%
12%
17%
d
e
84%
16%
63%
37%
40%
60%
Never
1906
1656
250
1086
809
919
986
85%
85%
82%
83%
87%
87%
83%
c
f
87%
13%
57%
42%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 88
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7H (QH67H). SHOWCARD At the same time as watching TV on your TV set, how frequently - if at all - do you also...
Listen to music (on a stereo, an MP3 player, a mobile phone or a computer)? (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Don't know
13
11
2
8
5
11
3
1%
1%
1%
1%
1%
1%
*%
f
83%
17%
59%
41%
81%
19%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1107
525
582
168
174
421
344
98
86
139
228
279
335
244
249
774
108
112
113
Effective Weighted Sample
901
434
467
137
145
348
281
78
67
113
199
238
276
201
198
683
104
101
105
Total
948
457
491
145
178
374
250
69
61
113
234
291
253
217
187
780
87
51
30
48%
52%
15%
19%
39%
26%
**
**
12%
25%
31%
27%
23%
20%
82%
9%
5%
3%
Yes
776
373
403
115
152
314
195
**
**
96
211
256
207
175
138
644
69
39
26
82%
82%
82%
79%
85%
84%
78%
**
**
85%
90%
88%
82%
81%
74%
83%
79%
75%
85%
mn
n
48%
52%
15%
20%
40%
25%
**
**
12%
27%
33%
27%
23%
18%
83%
9%
5%
3%
No
149
72
78
29
22
54
44
**
**
14
23
33
42
34
41
118
15
12
4
16%
16%
16%
20%
12%
14%
18%
**
**
12%
10%
11%
17%
16%
22%
15%
18%
24%
14%
k
o
48%
52%
19%
15%
36%
29%
**
**
9%
15%
22%
28%
23%
27%
79%
10%
8%
3%
Don't know
23
12
10
1
4
6
11
**
**
3
-
3
4
8
8
19
3
*
*
2%
3%
2%
1%
2%
2%
5%
**
**
3%
-%
1%
2%
4%
4%
2%
4%
1%
1%
e
j
k
53%
47%
6%
17%
28%
50%
**
**
15%
-%
12%
17%
35%
36%
83%
15%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 89
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1107
909
198
653
448
502
605
Effective Weighted Sample
901
747
168
549
375
413
490
Total
948
820
128
642
299
416
532
86%
14%
68%
32%
44%
56%
Yes
776
665
111
544
226
376
400
82%
81%
87%
85%
76%
90%
75%
d
f
86%
14%
70%
29%
48%
52%
No
149
137
13
87
62
34
115
16%
17%
10%
14%
21%
8%
22%
b
c
e
92%
8%
58%
41%
23%
77%
Don't know
23
18
4
11
11
5
17
2%
2%
3%
2%
4%
1%
3%
81%
19%
51%
49%
23%
77%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
426
213
213
59
66
155
146
67
24
59
86
84
135
92
115
307
50
26
43
Effective Weighted Sample
348
177
171
49
55
127
122
55
19
49
75
72
112
76
91
269
49
24
41
Total
367
183
183
56
66
136
109
45
18
52
89
89
111
80
86
306
39
12
10
50%
50%
**
**
37%
30%
**
**
**
**
**
30%
**
23%
83%
**
**
**
Yes
266
136
130
**
**
104
69
**
**
**
**
**
83
**
53
227
**
**
**
73%
74%
71%
**
**
76%
64%
**
**
**
**
**
75%
**
62%
74%
**
**
**
f
n
51%
49%
**
**
39%
26%
**
**
**
**
**
31%
**
20%
85%
**
**
**
No
91
43
47
**
**
30
34
**
**
**
**
**
24
**
31
73
**
**
**
25%
24%
26%
**
**
22%
31%
**
**
**
**
**
22%
**
36%
24%
**
**
**
l
48%
52%
**
**
33%
37%
**
**
**
**
**
27%
**
34%
81%
**
**
**
Don't know
10
4
6
**
**
2
6
**
**
**
**
**
4
**
2
6
**
**
**
3%
2%
3%
**
**
1%
5%
**
**
**
**
**
3%
**
3%
2%
**
**
**
38%
62%
**
**
21%
61%
**
**
**
**
**
38%
**
22%
57%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 90
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8B (QR1B). Does your household have Virgin TiVo or V+? (SINGLE CODE)
Base : Those with Virgin Media (Cable TV)
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
426
397
29
226
197
181
245
Effective Weighted Sample
348
326
22
190
167
150
198
Total
367
344
23
227
138
152
215
94%
**
62%
38%
41%
59%
Yes
266
250
**
175
90
118
148
73%
73%
**
77%
65%
78%
69%
d
94%
**
66%
34%
44%
56%
No
91
84
**
48
43
30
61
25%
24%
**
21%
31%
20%
28%
c
93%
**
53%
47%
33%
67%
Don't know
10
10
**
5
5
4
6
3%
3%
**
2%
4%
3%
3%
100%
**
47%
53%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
116
61
55
12
10
30
64
13
10
15
22
36
41
17
22
86
5
20
5
Effective Weighted Sample
98
51
46
10
9
27
54
10
9
13
20
32
35
14
19
76
5
18
5
Total
87
45
42
11
10
21
45
7
6
9
20
33
29
11
14
72
4
9
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Yes
44
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
37
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 91
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
116
71
45
52
64
78
38
Effective Weighted Sample
98
60
39
43
55
65
32
Total
87
58
29
42
45
57
30
**
**
**
**
**
**
Yes
44
**
**
**
**
**
**
50%
**
**
**
**
**
**
**
**
**
**
**
**
No
37
**
**
**
**
**
**
43%
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
6
**
**
**
**
**
**
7%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1410
703
707
165
158
387
700
291
136
126
218
281
398
294
436
1035
117
122
136
Effective Weighted Sample
1153
574
579
137
131
322
586
235
109
106
194
240
326
243
354
904
112
111
126
Total
1082
533
549
142
153
319
468
194
88
101
212
261
279
234
307
908
90
50
35
49%
51%
13%
14%
29%
43%
18%
8%
9%
20%
24%
26%
22%
28%
84%
8%
5%
3%
Yes
256
125
131
25
32
80
119
39
20
25
66
78
78
44
55
226
17
7
6
24%
23%
24%
18%
21%
25%
25%
20%
23%
25%
31%
30%
28%
19%
18%
25%
19%
14%
16%
g
mn
mn
qr
49%
51%
10%
12%
31%
46%
15%
8%
10%
26%
31%
31%
17%
21%
88%
7%
3%
2%
No
765
387
378
110
114
224
318
147
63
70
136
167
180
184
233
630
67
41
27
71%
73%
69%
77%
74%
70%
68%
76%
72%
70%
64%
64%
65%
79%
76%
69%
74%
82%
79%
f
j
kl
kl
o
o
51%
49%
14%
15%
29%
42%
19%
8%
9%
18%
22%
24%
24%
30%
82%
9%
5%
4%
Don't know
61
21
40
8
8
15
31
7
5
5
10
15
20
6
19
52
6
2
2
6%
4%
7%
5%
5%
5%
7%
4%
6%
5%
5%
6%
7%
3%
6%
6%
6%
4%
5%
a
m
m
34%
66%
12%
13%
25%
50%
12%
8%
8%
17%
25%
33%
10%
31%
85%
9%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 92
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1410
1144
266
567
836
700
710
Effective Weighted Sample
1153
943
218
482
710
581
572
Total
1082
913
169
540
538
537
546
84%
16%
50%
50%
50%
50%
Yes
256
202
54
131
125
151
104
24%
22%
32%
24%
23%
28%
19%
a
f
79%
21%
51%
49%
59%
41%
No
765
656
109
382
380
356
409
71%
72%
65%
71%
71%
66%
75%
b
e
86%
14%
50%
50%
47%
53%
Don't know
61
55
5
27
33
29
32
6%
6%
3%
5%
6%
5%
6%
91%
9%
45%
53%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT TV or TalkTalk TV or EE TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
176
88
88
24
18
53
81
23
13
27
37
55
54
32
35
135
15
13
13
Effective Weighted Sample
150
76
75
21
16
46
71
21
11
22
33
48
45
28
30
119
15
12
12
Total
136
66
70
20
18
45
53
17
9
19
35
47
38
26
26
114
12
7
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
83%
**
**
**
Yes
105
**
**
**
**
**
**
**
**
**
**
**
**
**
**
88
**
**
**
77%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
77%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
No
26
**
**
**
**
**
**
**
**
**
**
**
**
**
**
21
**
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**
Don't know
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
95%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 93
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with BT TV or TalkTalk TV or EE TV
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
~c
~d
e
~f
Unweighted total
176
149
27
78
97
109
67
Effective Weighted Sample
150
128
23
70
83
94
57
Total
136
117
19
72
63
83
53
86%
**
**
**
61%
**
Yes
105
91
**
**
**
70
**
77%
77%
**
**
**
84%
**
87%
**
**
**
67%
**
No
26
22
**
**
**
11
**
19%
18%
**
**
**
13%
**
82%
**
**
**
41%
**
Don't know
5
5
**
**
**
2
**
4%
4%
**
**
**
3%
**
95%
**
**
**
41%
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes. (SINGLE
CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Yes
233
113
120
46
42
73
73
26
10
37
49
71
70
49
42
187
30
15
1
10%
10%
10%
15%
11%
9%
9%
8%
6%
14%
10%
12%
12%
10%
8%
10%
16%
13%
1%
ef
gh
n
n
r
or
r
48%
52%
20%
18%
31%
31%
11%
4%
16%
21%
31%
30%
21%
18%
80%
13%
6%
*%
No
1962
952
1010
246
330
679
707
273
146
216
433
513
509
433
506
1647
162
94
59
87%
88%
87%
81%
86%
88%
89%
89%
92%
84%
88%
86%
86%
87%
90%
88%
82%
85%
96%
c
c
i
kl
p
opq
49%
51%
13%
17%
35%
36%
14%
7%
11%
22%
26%
26%
22%
26%
84%
8%
5%
3%
Don't know
53
18
35
11
10
17
16
8
2
3
10
12
16
13
12
46
4
2
2
2%
2%
3%
4%
3%
2%
2%
2%
1%
1%
2%
2%
3%
3%
2%
2%
2%
2%
3%
a
34%
66%
21%
18%
31%
30%
14%
4%
6%
19%
23%
30%
25%
22%
85%
7%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 94
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes. (SINGLE
CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Yes
233
209
24
139
93
137
96
10%
11%
8%
11%
10%
13%
8%
f
90%
10%
60%
40%
59%
41%
No
1962
1685
277
1132
818
906
1056
87%
87%
91%
87%
88%
85%
89%
a
e
86%
14%
58%
42%
46%
54%
Don't know
53
50
3
29
24
18
36
2%
3%
1%
2%
3%
2%
3%
e
94%
6%
55%
45%
33%
67%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)
Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2753
1331
1422
342
374
886
1151
451
228
312
485
599
798
584
771
2003
251
253
246
Effective Weighted Sample
2246
1089
1157
283
316
734
959
366
182
257
425
511
658
483
620
1748
242
230
229
Total
2248
1083
1165
303
382
768
795
307
159
256
492
597
595
495
560
1879
196
110
62
48%
52%
13%
17%
34%
35%
14%
7%
11%
22%
27%
26%
22%
25%
84%
9%
5%
3%
Yes
102
59
43
14
18
44
26
11
4
9
26
23
32
24
22
76
17
8
1
5%
5%
4%
5%
5%
6%
3%
4%
2%
4%
5%
4%
5%
5%
4%
4%
9%
7%
1%
f
r
or
or
57%
43%
14%
17%
43%
25%
11%
4%
9%
26%
23%
31%
24%
21%
75%
16%
8%
1%
No
2085
1005
1080
276
350
703
757
289
154
243
454
555
544
458
527
1751
176
100
59
93%
93%
93%
91%
92%
92%
95%
94%
97%
95%
92%
93%
91%
92%
94%
93%
89%
90%
95%
cde
j
p
pq
48%
52%
13%
17%
34%
36%
14%
7%
12%
22%
27%
26%
22%
25%
84%
8%
5%
3%
Don't know
61
19
42
12
15
21
13
6
1
3
12
18
19
13
11
52
4
2
2
3%
2%
4%
4%
4%
3%
2%
2%
1%
1%
2%
3%
3%
3%
2%
3%
2%
2%
4%
a
f
f
31%
69%
20%
24%
35%
21%
10%
1%
5%
19%
30%
30%
21%
18%
86%
6%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 95
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)
Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2753
2289
464
1321
1416
1328
1425
Effective Weighted Sample
2246
1879
387
1123
1196
1096
1152
Total
2248
1944
304
1300
935
1060
1188
86%
14%
58%
42%
47%
53%
Yes
102
93
9
70
30
54
48
5%
5%
3%
5%
3%
5%
4%
d
91%
9%
69%
29%
53%
47%
No
2085
1794
291
1191
884
981
1104
93%
92%
96%
92%
95%
93%
93%
a
c
86%
14%
57%
42%
47%
53%
Don't know
61
57
4
39
21
25
36
3%
3%
1%
3%
2%
2%
3%
93%
7%
64%
35%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have difficulties doing any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Difficulty hearing quiet parts of
programmes
57
27
29
*
4
9
43
14
8
5
9
17
11
10
18
46
5
6
1
2%
2%
2%
*%
1%
1%
5%
4%
5%
2%
2%
3%
2%
2%
3%
2%
2%
5%
1%
cde
j
j
or
48%
52%
1%
7%
16%
76%
25%
14%
9%
16%
31%
20%
18%
32%
80%
8%
10%
1%
Hearing quiet voices
52
26
25
2
1
8
41
12
6
5
6
16
10
8
17
43
3
5
1
2%
2%
2%
1%
*%
1%
5%
4%
4%
2%
1%
3%
2%
2%
3%
2%
1%
4%
1%
cde
j
j
opr
51%
49%
4%
1%
16%
79%
24%
13%
10%
11%
31%
18%
16%
34%
84%
5%
10%
2%
Hearing the television at a volume
other people find acceptable
46
24
22
1
4
11
30
12
5
8
6
14
7
5
19
39
2
5
1
2%
2%
2%
*%
1%
1%
4%
4%
3%
3%
1%
2%
1%
1%
3%
2%
1%
4%
1%
cde
j
lm
op
52%
48%
2%
9%
24%
65%
26%
10%
17%
13%
30%
16%
11%
42%
84%
4%
10%
2%
Seeing small details on screen
32
16
16
3
1
5
22
15
4
2
3
3
4
6
18
24
3
4
1
1%
1%
1%
1%
*%
1%
3%
4%
3%
1%
1%
1%
1%
1%
3%
1%
2%
3%
1%
de
ij
j
klm
o
49%
51%
8%
5%
17%
70%
46%
14%
5%
9%
11%
13%
19%
57%
75%
11%
12%
2%
Using the on-screen Electronic
Programme Guide (EPG)
29
14
15
1
1
6
21
13
3
2
1
3
5
7
13
22
3
3
1
1%
1%
1%
*%
*%
1%
3%
4%
2%
1%
*%
1%
1%
1%
2%
1%
1%
3%
1%
cde
ij
j
kl
o
47%
53%
4%
2%
21%
73%
45%
10%
7%
3%
11%
17%
25%
47%
78%
9%
11%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have difficulties doing any of the following? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Seeing the buttons on the remote
control
23
10
13
*
-
5
18
6
3
2
3
6
4
5
8
19
2
2
*
1%
1%
1%
*%
-%
1%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
cde
45%
55%
1%
-%
20%
79%
27%
13%
7%
13%
25%
18%
22%
35%
82%
7%
9%
2%
Using the interactive services on
your television
21
5
16
*
-
4
16
7
*
1
2
3
5
4
8
16
2
2
1
1%
*%
1%
*%
-%
1%
2%
2%
*%
*%
*%
1%
1%
1%
1%
1%
1%
2%
1%
a
cde
j
25%
75%
2%
-%
21%
77%
32%
2%
4%
8%
16%
26%
21%
37%
75%
12%
10%
4%
Pressing the buttons on the remote
control
15
3
11
*
-
2
13
5
2
2
-
2
2
3
7
13
-
1
*
1%
*%
1%
*%
-%
*%
2%
2%
1%
1%
-%
*%
*%
1%
1%
1%
-%
1%
1%
cde
j
j
j
23%
77%
2%
-%
11%
87%
34%
14%
17%
-%
14%
15%
21%
49%
88%
-%
9%
2%
Any other difficulties
23
9
14
3
3
5
12
3
2
1
5
8
4
5
6
23
-
1
-
1%
1%
1%
1%
1%
1%
2%
1%
1%
*%
1%
1%
1%
1%
1%
1%
-%
*%
-%
39%
61%
15%
12%
20%
53%
11%
8%
5%
22%
35%
17%
22%
26%
98%
-%
2%
-%
No, none
2172
1059
1113
318
392
766
696
283
152
250
486
578
595
475
522
1811
194
104
62
93%
93%
93%
98%
97%
96%
86%
87%
90%
94%
96%
93%
95%
94%
90%
93%
95%
91%
97%
f
f
f
g
gh
n
n
q
oq
49%
51%
15%
18%
35%
32%
13%
7%
12%
22%
27%
27%
22%
24%
83%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have difficulties doing any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Difficulty hearing quiet parts of programmes
57
44
13
16
40
31
26
2%
2%
4%
1%
4%
3%
2%
a
c
77%
23%
29%
71%
55%
45%
Hearing quiet voices
52
42
10
11
41
27
25
2%
2%
3%
1%
4%
2%
2%
c
81%
19%
21%
79%
52%
48%
Hearing the television at a volume other
people find acceptable
46
39
7
11
35
24
22
2%
2%
2%
1%
4%
2%
2%
c
84%
16%
25%
75%
53%
47%
Seeing small details on screen
32
27
4
5
25
15
17
1%
1%
1%
*%
3%
1%
1%
c
87%
13%
16%
79%
47%
53%
Using the on-screen Electronic Programme
Guide (EPG)
29
25
4
6
23
14
15
1%
1%
1%
*%
2%
1%
1%
c
87%
13%
20%
78%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 97
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11 (QH23). SHOWCARD Thinking about televisions, do you have any difficulties / think you might have difficulties doing any of the following? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Seeing the buttons on the remote control
23
19
4
6
17
14
9
1%
1%
1%
*%
2%
1%
1%
c
81%
19%
26%
72%
59%
41%
Using the interactive services on your
television
21
17
4
5
16
8
13
1%
1%
1%
*%
2%
1%
1%
c
80%
20%
24%
76%
37%
63%
Pressing the buttons on the remote control
15
12
2
2
13
8
7
1%
1%
1%
*%
1%
1%
1%
c
83%
17%
14%
86%
54%
46%
Any other difficulties
23
20
4
13
11
12
11
1%
1%
1%
1%
1%
1%
1%
85%
15%
54%
46%
52%
48%
No, none
2172
1890
282
1297
864
1004
1168
93%
93%
91%
96%
89%
92%
93%
d
87%
13%
60%
40%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
1982
954
1028
245
297
687
753
219
137
224
470
579
554
420
428
1671
170
88
52
85%
84%
86%
76%
74%
86%
93%
67%
82%
84%
92%
93%
88%
83%
74%
86%
84%
76%
81%
cd
cde
g
g
ghi
lmn
mn
n
qr
q
48%
52%
12%
15%
35%
38%
11%
7%
11%
24%
29%
28%
21%
22%
84%
9%
4%
3%
Mobile phone
2152
1047
1105
321
399
781
651
260
153
258
497
590
593
465
504
1805
181
108
59
92%
92%
92%
99%
99%
98%
80%
80%
91%
97%
98%
95%
94%
92%
87%
92%
89%
93%
92%
f
f
f
g
gh
gh
mn
n
n
49%
51%
15%
19%
36%
30%
12%
7%
12%
23%
27%
28%
22%
23%
84%
8%
5%
3%
Fixed broadband internet access
1816
899
917
267
332
692
525
156
113
218
485
573
523
382
337
1546
143
83
44
78%
79%
76%
83%
82%
87%
65%
48%
67%
82%
95%
92%
83%
75%
58%
79%
70%
72%
68%
f
f
f
g
gh
ghi
lmn
mn
n
pqr
50%
50%
15%
18%
38%
29%
9%
6%
12%
27%
32%
29%
21%
19%
85%
8%
5%
2%
Mobile broadband internet access
139
76
63
18
32
56
33
15
6
20
38
40
43
28
27
125
9
3
2
6%
7%
5%
6%
8%
7%
4%
5%
3%
8%
7%
6%
7%
6%
5%
6%
4%
3%
3%
f
f
h
qr
55%
45%
13%
23%
40%
24%
11%
4%
14%
27%
29%
31%
20%
20%
90%
6%
2%
1%
Narrowband internet access
11
7
4
1
2
2
6
-
2
1
1
4
3
3
2
10
1
1
-
*%
1%
*%
*%
*%
*%
1%
-%
1%
1%
*%
1%
*%
1%
*%
1%
*%
*%
-%
gj
61%
39%
11%
16%
17%
56%
-%
21%
12%
6%
31%
27%
24%
17%
87%
8%
5%
-%
TV service with additional channels
you pay to receive
1473
720
753
214
265
564
430
152
83
181
368
430
405
324
314
1218
143
68
44
63%
63%
63%
66%
66%
71%
53%
47%
50%
68%
72%
69%
64%
64%
54%
62%
70%
59%
69%
f
f
f
gh
gh
n
n
n
oq
q
49%
51%
15%
18%
38%
29%
10%
6%
12%
25%
29%
27%
22%
21%
83%
10%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
No, none of these
13
10
4
1
1
3
9
11
-
-
-
-
2
1
10
8
4
1
*
1%
1%
*%
*%
*%
*%
1%
3%
-%
-%
-%
-%
*%
*%
2%
*%
2%
1%
1%
hij
klm
o
73%
27%
5%
7%
24%
64%
82%
-%
-%
-%
-%
18%
10%
72%
61%
31%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Landline phone
1982
1697
285
1144
827
973
1009
85%
84%
92%
85%
85%
90%
81%
a
f
86%
14%
58%
42%
49%
51%
Mobile phone
2152
1866
286
1332
810
995
1157
92%
92%
92%
99%
83%
92%
93%
d
87%
13%
62%
38%
46%
54%
Fixed broadband internet access
1816
1560
256
1178
630
882
934
78%
77%
83%
87%
65%
81%
75%
a
d
f
86%
14%
65%
35%
49%
51%
Mobile broadband internet access
139
125
14
91
45
58
81
6%
6%
4%
7%
5%
5%
6%
d
90%
10%
66%
33%
42%
58%
Narrowband internet access
11
8
4
4
7
9
3
*%
*%
1%
*%
1%
1%
*%
69%
31%
36%
64%
75%
25%
TV service with additional channels you pay
to receive
1473
1300
173
938
525
678
795
63%
64%
56%
70%
54%
62%
64%
b
d
88%
12%
64%
36%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 98
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
No, none of these
13
13
1
1
12
4
10
1%
1%
*%
*%
1%
*%
1%
c
94%
6%
7%
87%
27%
73%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Landline phone
1711
828
884
90
267
647
707
205
129
210
431
509
475
353
373
1438
151
78
44
73%
73%
74%
28%
66%
81%
87%
63%
77%
79%
85%
82%
76%
70%
65%
74%
74%
67%
68%
c
cd
cde
g
g
ghi
lmn
mn
q
48%
52%
5%
16%
38%
41%
12%
8%
12%
25%
30%
28%
21%
22%
84%
9%
5%
3%
Mobile phone
1954
962
992
243
372
735
603
242
144
244
457
530
544
422
457
1634
166
102
52
84%
85%
83%
75%
92%
92%
75%
74%
86%
92%
90%
85%
87%
83%
79%
84%
82%
88%
81%
cf
cf
g
gh
g
n
n
r
49%
51%
12%
19%
38%
31%
12%
7%
12%
23%
27%
28%
22%
23%
84%
9%
5%
3%
Fixed broadband internet access
1553
774
779
108
299
655
491
137
105
205
442
498
442
320
293
1315
131
71
36
67%
68%
65%
33%
74%
82%
61%
42%
63%
77%
87%
80%
70%
63%
51%
67%
64%
62%
56%
cf
cdf
c
g
gh
ghi
lmn
mn
n
r
50%
50%
7%
19%
42%
32%
9%
7%
13%
28%
32%
28%
21%
19%
85%
8%
5%
2%
Mobile broadband internet access
121
68
53
11
29
52
29
15
6
20
32
36
36
27
23
110
7
3
2
5%
6%
4%
3%
7%
6%
4%
5%
3%
8%
6%
6%
6%
5%
4%
6%
4%
3%
3%
cf
f
56%
44%
9%
24%
43%
24%
13%
5%
17%
27%
29%
29%
22%
19%
90%
6%
2%
1%
Narrowband internet access
7
6
1
-
-
2
6
-
1
1
1
3
1
2
1
7
1
-
-
*%
1%
*%
-%
-%
*%
1%
-%
1%
1%
*%
*%
*%
*%
*%
*%
*%
-%
-%
83%
17%
-%
-%
26%
74%
-%
20%
18%
9%
35%
18%
30%
17%
87%
13%
-%
-%
TV service with additional channels
you pay to receive
1201
588
612
76
237
513
374
128
72
162
329
356
328
266
251
981
127
60
33
51%
52%
51%
24%
59%
64%
46%
39%
43%
61%
65%
57%
52%
53%
43%
50%
62%
52%
52%
cf
cf
c
gh
gh
n
n
n
oqr
49%
51%
6%
20%
43%
31%
11%
6%
13%
27%
30%
27%
22%
21%
82%
11%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None of these
161
65
96
69
18
27
47
24
5
7
20
39
42
30
50
137
14
6
5
7%
6%
8%
21%
5%
3%
6%
7%
3%
3%
4%
6%
7%
6%
9%
7%
7%
5%
7%
a
def
e
hij
41%
59%
43%
11%
17%
29%
15%
3%
4%
12%
24%
26%
19%
31%
85%
8%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Landline phone
1711
1463
248
1003
699
850
862
73%
72%
80%
74%
72%
78%
69%
a
f
86%
14%
59%
41%
50%
50%
Mobile phone
1954
1691
263
1236
709
917
1037
84%
83%
85%
92%
73%
85%
83%
d
87%
13%
63%
36%
47%
53%
Fixed broadband internet access
1553
1331
222
1033
514
766
787
67%
66%
72%
77%
53%
71%
63%
a
d
f
86%
14%
67%
33%
49%
51%
Mobile broadband internet access
121
108
13
83
37
49
72
5%
5%
4%
6%
4%
5%
6%
d
89%
11%
68%
30%
40%
60%
Narrowband internet access
7
5
3
2
5
6
2
*%
*%
1%
*%
1%
1%
*%
a
64%
36%
31%
69%
79%
21%
TV service with additional channels you pay
to receive
1201
1054
146
799
394
573
628
51%
52%
47%
59%
40%
53%
50%
d
88%
12%
67%
33%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 99
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None of these
161
141
20
58
101
67
94
7%
7%
6%
4%
10%
6%
8%
c
88%
12%
36%
63%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
1558
765
793
192
283
606
476
134
102
197
405
468
454
337
299
1328
129
68
32
67%
67%
66%
59%
70%
76%
59%
41%
61%
74%
80%
75%
72%
66%
52%
68%
63%
59%
50%
cf
cdf
g
gh
gh
mn
mn
n
qr
r
49%
51%
12%
18%
39%
31%
9%
7%
13%
26%
30%
29%
22%
19%
85%
8%
4%
2%
No
695
332
363
91
110
177
318
186
64
67
91
126
154
152
263
559
67
41
28
30%
29%
30%
28%
27%
22%
39%
57%
38%
25%
18%
20%
25%
30%
46%
29%
33%
35%
44%
e
cde
hij
ij
j
kl
klm
o
op
48%
52%
13%
16%
26%
46%
27%
9%
10%
13%
18%
22%
22%
38%
80%
10%
6%
4%
Don't know
82
38
43
41
11
15
15
6
1
2
12
27
20
18
16
65
7
6
4
3%
3%
4%
13%
3%
2%
2%
2%
1%
1%
2%
4%
3%
4%
3%
3%
3%
5%
6%
def
47%
53%
50%
13%
19%
18%
7%
2%
2%
14%
33%
24%
23%
20%
79%
9%
8%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 100
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes
1558
1354
204
1012
538
758
800
67%
67%
66%
75%
55%
70%
64%
d
f
87%
13%
65%
35%
49%
51%
No
695
602
94
305
387
292
403
30%
30%
30%
23%
40%
27%
32%
c
e
87%
13%
44%
56%
42%
58%
Don't know
82
70
12
32
49
35
47
3%
3%
4%
2%
5%
3%
4%
c
85%
15%
39%
60%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1792
879
913
198
261
685
648
181
140
240
394
461
582
371
378
1354
160
150
128
Effective Weighted Sample
1487
736
751
169
226
570
547
151
113
197
343
396
484
313
308
1190
155
137
119
Total
1558
765
793
192
283
606
476
134
102
197
405
468
454
337
299
1328
129
68
32
49%
51%
12%
18%
39%
31%
9%
7%
13%
26%
30%
29%
22%
19%
85%
8%
4%
2%
One deal or package
1313
645
668
166
238
490
418
118
92
170
373
385
373
294
261
1109
115
63
25
84%
84%
84%
86%
84%
81%
88%
89%
90%
86%
92%
82%
82%
87%
87%
84%
89%
93%
78%
e
i
r
or
49%
51%
13%
18%
37%
32%
9%
7%
13%
28%
29%
28%
22%
20%
84%
9%
5%
2%
Two packages from one supplier
149
71
78
17
29
65
37
9
6
14
15
50
58
25
16
129
12
3
5
10%
9%
10%
9%
10%
11%
8%
7%
6%
7%
4%
11%
13%
8%
5%
10%
9%
4%
16%
n
mn
q
oq
48%
52%
12%
20%
44%
25%
6%
4%
9%
10%
34%
39%
17%
11%
87%
8%
2%
3%
Two packages from different
suppliers
29
10
19
3
4
11
11
1
1
2
3
10
5
6
8
24
1
2
1
2%
1%
2%
2%
1%
2%
2%
*%
1%
1%
1%
2%
1%
2%
3%
2%
1%
3%
3%
34%
66%
11%
14%
37%
39%
2%
3%
9%
11%
33%
19%
20%
28%
85%
5%
7%
3%
Three or more packages
58
34
23
3
10
36
8
4
3
9
14
21
16
8
12
56
1
*
-
4%
4%
3%
1%
4%
6%
2%
3%
3%
4%
3%
5%
4%
2%
4%
4%
1%
1%
-%
cf
pqr
59%
41%
5%
18%
62%
15%
7%
6%
15%
24%
37%
28%
14%
21%
98%
2%
1%
-%
Don't know
10
5
5
3
1
5
1
2
-
2
-
2
2
4
2
9
-
-
1
1%
1%
1%
2%
*%
1%
*%
1%
-%
1%
-%
1%
1%
1%
1%
1%
-%
-%
3%
f
j
opq
48%
52%
32%
10%
45%
12%
16%
-%
16%
-%
25%
23%
36%
16%
90%
-%
-%
10%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 101
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1792
1505
287
1007
775
901
891
Effective Weighted Sample
1487
1254
244
858
672
753
736
Total
1558
1354
204
1012
538
758
800
87%
13%
65%
35%
49%
51%
One deal or package
1313
1137
176
844
463
662
651
84%
84%
86%
83%
86%
87%
81%
f
87%
13%
64%
35%
50%
50%
Two packages from one supplier
149
128
21
99
48
60
89
10%
9%
10%
10%
9%
8%
11%
e
86%
14%
67%
33%
40%
60%
Two packages from different suppliers
29
28
1
20
9
12
17
2%
2%
*%
2%
2%
2%
2%
97%
3%
70%
30%
41%
59%
Three or more packages
58
53
4
44
14
19
39
4%
4%
2%
4%
3%
3%
5%
e
93%
7%
76%
24%
33%
67%
Don't know
10
8
1
5
4
5
5
1%
1%
1%
*%
1%
1%
1%
85%
15%
50%
40%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1792
879
913
198
261
685
648
181
140
240
394
461
582
371
378
1354
160
150
128
Effective Weighted Sample
1487
736
751
169
226
570
547
151
113
197
343
396
484
313
308
1190
155
137
119
Total
1558
765
793
192
283
606
476
134
102
197
405
468
454
337
299
1328
129
68
32
49%
51%
12%
18%
39%
31%
9%
7%
13%
26%
30%
29%
22%
19%
85%
8%
4%
2%
Landline phone
1430
690
740
163
245
563
460
121
97
184
373
437
425
299
270
1220
120
61
30
92%
90%
93%
84%
87%
93%
96%
90%
94%
94%
92%
93%
94%
89%
90%
92%
93%
89%
93%
a
cd
cde
m
m
48%
52%
11%
17%
39%
32%
8%
7%
13%
26%
31%
30%
21%
19%
85%
8%
4%
2%
One mobile phone
123
68
56
17
31
36
39
16
8
12
23
29
34
33
27
103
13
4
3
8%
9%
7%
9%
11%
6%
8%
12%
8%
6%
6%
6%
7%
10%
9%
8%
10%
6%
9%
e
ij
55%
45%
14%
25%
29%
32%
13%
7%
9%
18%
24%
27%
27%
22%
84%
10%
4%
2%
More than one mobile phone
39
14
25
5
7
15
12
7
3
2
10
14
7
9
9
36
2
1
*
3%
2%
3%
3%
2%
2%
3%
6%
3%
1%
3%
3%
2%
3%
3%
3%
1%
2%
1%
i
35%
65%
13%
17%
38%
32%
19%
7%
6%
26%
36%
19%
23%
23%
92%
5%
3%
*%
Internet - Fixed Broadband access
1423
702
721
172
258
572
421
107
93
184
382
438
423
299
262
1218
112
63
30
91%
92%
91%
89%
91%
94%
88%
80%
91%
93%
94%
94%
93%
89%
88%
92%
87%
93%
93%
cf
g
g
g
mn
mn
p
49%
51%
12%
18%
40%
30%
7%
7%
13%
27%
31%
30%
21%
18%
86%
8%
4%
2%
Internet - Mobile Broadband access
39
25
14
7
9
12
12
6
1
7
7
11
10
11
8
37
3
-
*
3%
3%
2%
4%
3%
2%
2%
4%
1%
3%
2%
2%
2%
3%
3%
3%
2%
-%
1%
q
64%
36%
18%
23%
30%
29%
15%
3%
18%
18%
28%
25%
28%
20%
93%
6%
-%
1%
TV service
798
387
411
108
159
320
212
75
50
118
223
225
226
186
162
673
74
39
13
51%
51%
52%
56%
56%
53%
44%
56%
49%
60%
55%
48%
50%
55%
54%
51%
57%
57%
40%
f
f
f
r
r
r
48%
52%
13%
20%
40%
27%
9%
6%
15%
28%
28%
28%
23%
20%
84%
9%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1792
879
913
198
261
685
648
181
140
240
394
461
582
371
378
1354
160
150
128
Effective Weighted Sample
1487
736
751
169
226
570
547
151
113
197
343
396
484
313
308
1190
155
137
119
Total
1558
765
793
192
283
606
476
134
102
197
405
468
454
337
299
1328
129
68
32
49%
51%
12%
18%
39%
31%
9%
7%
13%
26%
30%
29%
22%
19%
85%
8%
4%
2%
Don't know
15
8
7
4
2
5
4
2
1
-
4
5
4
3
3
11
3
1
*
1%
1%
1%
2%
1%
1%
1%
2%
1%
-%
1%
1%
1%
1%
1%
1%
2%
1%
1%
51%
49%
26%
12%
33%
29%
14%
4%
-%
29%
35%
26%
21%
18%
75%
17%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1792
1505
287
1007
775
901
891
Effective Weighted Sample
1487
1254
244
858
672
753
736
Total
1558
1354
204
1012
538
758
800
87%
13%
65%
35%
49%
51%
Landline phone
1430
1232
198
914
508
705
726
92%
91%
97%
90%
95%
93%
91%
a
c
86%
14%
64%
36%
49%
51%
One mobile phone
123
107
16
67
55
50
74
8%
8%
8%
7%
10%
7%
9%
c
87%
13%
54%
44%
40%
60%
More than one mobile phone
39
33
6
27
12
16
23
3%
2%
3%
3%
2%
2%
3%
85%
15%
69%
31%
40%
60%
Internet - Fixed Broadband access
1423
1228
195
943
474
712
711
91%
91%
96%
93%
88%
94%
89%
a
d
f
86%
14%
66%
33%
50%
50%
Internet - Mobile Broadband access
39
38
2
22
17
13
26
3%
3%
1%
2%
3%
2%
3%
95%
5%
56%
42%
34%
66%
TV service
798
731
67
544
250
379
419
51%
54%
33%
54%
47%
50%
52%
b
d
92%
8%
68%
31%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 102
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1792
1505
287
1007
775
901
891
Effective Weighted Sample
1487
1254
244
858
672
753
736
Total
1558
1354
204
1012
538
758
800
87%
13%
65%
35%
49%
51%
Don't know
15
15
-
8
7
6
10
1%
1%
-%
1%
1%
1%
1%
100%
-%
51%
49%
36%
64%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1792
879
913
198
261
685
648
181
140
240
394
461
582
371
378
1354
160
150
128
Effective Weighted Sample
1487
736
751
169
226
570
547
151
113
197
343
396
484
313
308
1190
155
137
119
Total
1558
765
793
192
283
606
476
134
102
197
405
468
454
337
299
1328
129
68
32
49%
51%
12%
18%
39%
31%
9%
7%
13%
26%
30%
29%
22%
19%
85%
8%
4%
2%
Sky
489
227
262
73
111
196
109
41
39
65
132
142
130
114
103
418
37
23
11
31%
30%
33%
38%
39%
32%
23%
31%
38%
33%
32%
30%
29%
34%
34%
31%
29%
34%
32%
f
f
f
46%
54%
15%
23%
40%
22%
8%
8%
13%
27%
29%
27%
23%
21%
86%
8%
5%
2%
BT
409
216
193
41
52
165
152
16
18
43
114
145
135
78
51
351
31
16
11
26%
28%
24%
21%
18%
27%
32%
12%
17%
22%
28%
31%
30%
23%
17%
26%
24%
23%
34%
d
cd
g
gh
mn
mn
53%
47%
10%
13%
40%
37%
4%
4%
11%
28%
35%
33%
19%
12%
86%
8%
4%
3%
Virgin Media (previously NTL/
Telewest)
348
171
177
45
69
135
99
39
16
50
100
96
102
80
70
289
41
12
6
22%
22%
22%
24%
24%
22%
21%
29%
16%
26%
25%
21%
22%
24%
23%
22%
32%
17%
19%
h
h
oqr
49%
51%
13%
20%
39%
28%
11%
5%
14%
29%
28%
29%
23%
20%
83%
12%
3%
2%
Talk Talk/ Carphone Warehouse
149
70
79
14
17
57
61
18
15
22
28
41
43
31
34
124
11
12
2
10%
9%
10%
7%
6%
9%
13%
13%
15%
11%
7%
9%
10%
9%
11%
9%
9%
17%
7%
d
j
j
opr
47%
53%
10%
12%
38%
41%
12%
10%
15%
19%
27%
29%
21%
23%
83%
8%
8%
2%
Plusnet
44
25
20
1
7
18
18
3
5
6
9
16
10
10
9
39
3
2
1
3%
3%
2%
1%
2%
3%
4%
2%
5%
3%
2%
3%
2%
3%
3%
3%
2%
3%
3%
c
56%
44%
3%
16%
41%
40%
6%
11%
14%
20%
35%
22%
22%
21%
88%
6%
4%
2%
EE
34
13
21
6
13
8
7
8
2
4
5
7
9
5
14
33
1
1
*
2%
2%
3%
3%
4%
1%
1%
6%
2%
2%
1%
1%
2%
1%
5%
2%
1%
1%
1%
ef
ij
klm
39%
61%
18%
37%
25%
20%
24%
5%
10%
14%
20%
26%
14%
39%
95%
2%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1792
879
913
198
261
685
648
181
140
240
394
461
582
371
378
1354
160
150
128
Effective Weighted Sample
1487
736
751
169
226
570
547
151
113
197
343
396
484
313
308
1190
155
137
119
Total
1558
765
793
192
283
606
476
134
102
197
405
468
454
337
299
1328
129
68
32
49%
51%
12%
18%
39%
31%
9%
7%
13%
26%
30%
29%
22%
19%
85%
8%
4%
2%
Other
75
38
36
8
14
23
29
9
5
6
18
20
21
16
17
67
5
3
*
5%
5%
5%
4%
5%
4%
6%
6%
5%
3%
4%
4%
5%
5%
6%
5%
4%
4%
1%
51%
49%
10%
19%
31%
40%
12%
7%
9%
24%
27%
29%
22%
23%
89%
6%
4%
1%
Don't know
9
4
5
4
-
3
2
1
2
1
1
1
4
2
2
7
1
1
*
1%
1%
1%
2%
-%
1%
*%
*%
2%
*%
*%
*%
1%
1%
1%
1%
1%
1%
1%
def
45%
55%
45%
-%
34%
20%
7%
19%
8%
10%
15%
40%
25%
20%
80%
10%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1792
1505
287
1007
775
901
891
Effective Weighted Sample
1487
1254
244
858
672
753
736
Total
1558
1354
204
1012
538
758
800
87%
13%
65%
35%
49%
51%
Sky
489
449
40
352
135
210
278
31%
33%
20%
35%
25%
28%
35%
b
d
e
92%
8%
72%
28%
43%
57%
BT
409
318
91
260
148
231
178
26%
23%
45%
26%
28%
30%
22%
a
f
78%
22%
64%
36%
56%
44%
Virgin Media (previously NTL/ Telewest)
348
330
18
225
119
154
193
22%
24%
9%
22%
22%
20%
24%
b
95%
5%
65%
34%
44%
56%
Talk Talk/ Carphone Warehouse
149
131
18
78
72
79
70
10%
10%
9%
8%
13%
10%
9%
c
88%
12%
52%
48%
53%
47%
Plusnet
44
28
16
27
17
29
16
3%
2%
8%
3%
3%
4%
2%
a
f
63%
37%
60%
39%
65%
35%
EE
34
30
4
21
13
7
27
2%
2%
2%
2%
2%
1%
3%
e
88%
12%
62%
38%
21%
79%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 104
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1792
1505
287
1007
775
901
891
Effective Weighted Sample
1487
1254
244
858
672
753
736
Total
1558
1354
204
1012
538
758
800
87%
13%
65%
35%
49%
51%
Other
75
60
14
44
29
44
31
5%
4%
7%
4%
5%
6%
4%
81%
19%
58%
39%
59%
41%
Don't know
9
8
1
5
5
3
6
1%
1%
1%
*%
1%
*%
1%
89%
11%
50%
50%
33%
67%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
7 days a week
(7.0)
1013
520
493
95
145
370
403
140
76
120
283
304
264
214
230
843
94
48
28
43%
46%
41%
29%
36%
46%
50%
43%
45%
45%
56%
49%
42%
42%
40%
43%
46%
42%
43%
b
cd
cd
ghi
lmn
51%
49%
9%
14%
37%
40%
14%
8%
12%
28%
30%
26%
21%
23%
83%
9%
5%
3%
6 days a week
(6.0)
57
28
29
5
13
20
19
8
2
5
19
19
13
14
10
49
2
4
2
2%
2%
2%
2%
3%
3%
2%
2%
1%
2%
4%
3%
2%
3%
2%
3%
1%
3%
4%
p
49%
51%
10%
22%
35%
33%
13%
4%
9%
33%
34%
24%
25%
17%
86%
3%
6%
4%
5 days a week
(5.0)
175
95
79
24
37
70
43
10
9
29
44
45
60
37
32
143
17
9
7
7%
8%
7%
8%
9%
9%
5%
3%
5%
11%
9%
7%
10%
7%
6%
7%
8%
8%
10%
f
f
gh
g
n
55%
45%
14%
21%
40%
24%
6%
5%
17%
25%
26%
34%
21%
19%
82%
9%
5%
4%
3 or 4 days a week
(3.5)
242
112
129
33
47
87
75
24
18
30
45
76
58
51
57
212
15
10
4
10%
10%
11%
10%
12%
11%
9%
7%
11%
11%
9%
12%
9%
10%
10%
11%
8%
9%
7%
46%
54%
14%
19%
36%
31%
10%
7%
12%
19%
31%
24%
21%
24%
88%
6%
4%
2%
1 or 2 days a week
(1.5)
208
96
112
45
39
53
71
30
11
27
39
49
52
59
48
176
18
10
4
9%
8%
9%
14%
10%
7%
9%
9%
6%
10%
8%
8%
8%
12%
8%
9%
9%
8%
6%
ef
46%
54%
21%
19%
26%
34%
14%
5%
13%
19%
24%
25%
28%
23%
85%
9%
5%
2%
Less often
(0.5)
162
77
85
42
28
44
49
19
11
13
31
50
48
29
36
138
11
8
4
7%
7%
7%
13%
7%
5%
6%
6%
6%
5%
6%
8%
8%
6%
6%
7%
5%
7%
7%
def
48%
52%
26%
17%
27%
30%
12%
7%
8%
19%
31%
30%
18%
22%
85%
7%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Never/ do not listen to the
radio
(0.0)
478
207
271
80
94
153
150
95
42
42
48
78
133
103
164
391
46
26
14
20%
18%
23%
25%
23%
19%
19%
29%
25%
16%
9%
13%
21%
20%
28%
20%
23%
23%
22%
a
ef
ij
ij
j
k
k
klm
43%
57%
17%
20%
32%
31%
20%
9%
9%
10%
16%
28%
22%
34%
82%
10%
5%
3%
Don't know
1
*
*
-
-
1
*
*
-
*
-
*
-
-
*
-
-
-
1
*%
*%
*%
-%
-%
*%
*%
*%
-%
*%
-%
*%
-%
-%
*%
-%
-%
-%
1%
o
50%
50%
-%
-%
73%
27%
50%
-%
50%
-%
50%
-%
-%
50%
-%
-%
-%
100%
Mean number of days
during an average week
4.1
4.3
3.9
3.1
3.8
4.3
4.4
3.7
4.0
4.4
5.0
4.6
4.0
4.1
3.7
4.1
4.1
4.0
4.2
b
c
cd
cd
g
ghi
lmn
n
n
Standard deviation
2.96
2.92
2.99
2.92
2.94
2.91
2.96
3.15
3.07
2.81
2.64
2.80
2.97
2.95
3.08
2.95
3.03
3.02
3.02
Standard error
.06
.08
.08
.15
.15
.10
.09
.14
.20
.16
.12
.11
.10
.12
.11
.06
.19
.19
.19
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
7 days a week
(7.0)
1013
853
159
617
390
538
475
43%
42%
51%
46%
40%
50%
38%
a
d
f
84%
16%
61%
39%
53%
47%
6 days a week
(6.0)
57
45
12
35
22
32
25
2%
2%
4%
3%
2%
3%
2%
a
78%
22%
62%
38%
56%
44%
5 days a week
(5.0)
175
146
28
126
49
90
85
7%
7%
9%
9%
5%
8%
7%
d
84%
16%
72%
28%
51%
49%
3 or 4 days a week
(3.5)
242
215
27
151
88
104
138
10%
11%
9%
11%
9%
10%
11%
89%
11%
63%
36%
43%
57%
1 or 2 days a week
(1.5)
208
187
20
110
97
80
128
9%
9%
7%
8%
10%
7%
10%
e
90%
10%
53%
47%
38%
62%
Less often
(0.5)
162
147
15
90
72
67
96
7%
7%
5%
7%
7%
6%
8%
91%
9%
56%
44%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 116
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Never/ do not listen to the radio
(0.0)
478
431
47
220
255
175
303
20%
21%
15%
16%
26%
16%
24%
b
c
e
90%
10%
46%
53%
37%
63%
Don't know
1
*
*
*
*
*
*
*%
*%
*%
*%
*%
*%
*%
50%
50%
50%
50%
50%
50%
Mean number of days during an
average week
4.1
4.0
4.7
4.4
3.7
4.5
3.7
a
d
f
Standard deviation
2.96
2.98
2.80
2.85
3.07
2.86
3.00
Standard error
.06
.06
.13
.08
.08
.08
.08
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
166
87
78
10
11
53
91
24
18
19
24
44
43
32
46
139
20
3
4
9%
9%
8%
4%
4%
8%
14%
10%
14%
8%
5%
8%
9%
8%
11%
9%
13%
4%
8%
d
cde
j
j
q
q
53%
47%
6%
7%
32%
55%
14%
11%
11%
15%
27%
26%
19%
28%
84%
12%
2%
3%
At least weekly
124
70
54
17
16
46
46
21
3
13
34
29
39
24
32
105
12
4
3
7%
8%
6%
7%
5%
7%
7%
9%
3%
6%
7%
5%
8%
6%
8%
7%
8%
5%
6%
h
h
56%
44%
14%
13%
37%
37%
17%
3%
10%
27%
23%
31%
19%
26%
84%
10%
3%
2%
At least monthly
72
37
35
7
16
27
22
8
3
8
15
23
18
18
13
60
8
3
1
4%
4%
4%
3%
5%
4%
3%
3%
3%
4%
3%
4%
4%
5%
3%
4%
5%
3%
3%
52%
48%
10%
22%
37%
31%
11%
5%
11%
20%
32%
24%
26%
18%
83%
11%
4%
2%
Have tried it once
59
29
30
8
6
21
24
6
1
10
14
27
17
6
8
51
4
4
-
3%
3%
3%
3%
2%
3%
4%
2%
1%
4%
3%
5%
3%
2%
2%
3%
3%
4%
-%
mn
r
r
r
49%
51%
14%
11%
36%
40%
10%
2%
17%
23%
46%
29%
11%
14%
87%
7%
6%
-%
EVER
421
223
197
43
49
146
182
58
26
50
86
124
116
81
100
354
44
14
8
23%
24%
21%
18%
16%
23%
28%
25%
21%
22%
19%
23%
23%
20%
24%
23%
28%
15%
17%
d
cde
q
qr
53%
47%
10%
12%
35%
43%
14%
6%
12%
20%
29%
28%
19%
24%
84%
11%
3%
2%
Never
1048
522
527
141
196
367
344
123
70
124
279
303
277
234
235
851
95
62
41
56%
56%
57%
58%
63%
57%
52%
53%
56%
55%
61%
56%
56%
58%
57%
55%
61%
69%
82%
f
o
opq
50%
50%
13%
19%
35%
33%
12%
7%
12%
27%
29%
26%
22%
22%
81%
9%
6%
4%
Do not have access to device
387
183
204
59
64
132
132
50
29
51
95
116
102
89
80
356
17
14
*
21%
20%
22%
24%
21%
20%
20%
22%
23%
23%
21%
21%
21%
22%
19%
23%
11%
15%
*%
pqr
r
r
47%
53%
15%
17%
34%
34%
13%
8%
13%
24%
30%
26%
23%
21%
92%
5%
4%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 117
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to radio through - Radio set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
166
140
26
79
87
71
95
9%
9%
10%
7%
12%
8%
10%
c
85%
15%
47%
53%
43%
57%
At least weekly
124
111
13
71
52
53
72
7%
7%
5%
6%
7%
6%
8%
89%
11%
57%
42%
42%
58%
At least monthly
72
61
11
52
20
32
40
4%
4%
4%
5%
3%
4%
4%
d
85%
15%
72%
28%
45%
55%
Have tried it once
59
51
8
35
23
29
30
3%
3%
3%
3%
3%
3%
3%
87%
13%
60%
40%
49%
51%
EVER
421
364
57
236
183
184
237
23%
23%
22%
21%
25%
20%
25%
c
e
86%
14%
56%
43%
44%
56%
Never
1048
913
136
650
393
478
570
56%
57%
52%
58%
55%
53%
60%
e
87%
13%
62%
37%
46%
54%
Do not have access to device
387
317
69
242
142
247
140
21%
20%
26%
21%
20%
27%
15%
a
f
82%
18%
63%
37%
64%
36%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
467
216
251
33
59
134
241
93
49
41
76
115
123
94
135
397
36
19
16
25%
23%
27%
14%
19%
21%
37%
40%
39%
18%
17%
21%
25%
23%
33%
25%
23%
21%
33%
c
cde
ij
ij
klm
opq
46%
54%
7%
13%
29%
52%
20%
11%
9%
16%
25%
26%
20%
29%
85%
8%
4%
3%
At least weekly
315
162
153
46
43
111
116
48
20
39
68
81
86
69
78
267
23
17
9
17%
17%
17%
19%
14%
17%
18%
21%
16%
17%
15%
15%
17%
17%
19%
17%
15%
19%
17%
j
51%
49%
15%
14%
35%
37%
15%
6%
12%
22%
26%
27%
22%
25%
85%
7%
5%
3%
At least monthly
124
58
65
14
21
42
46
14
5
14
36
46
29
31
17
105
12
5
2
7%
6%
7%
6%
7%
7%
7%
6%
4%
6%
8%
9%
6%
8%
4%
7%
8%
5%
3%
n
n
47%
53%
11%
17%
34%
37%
11%
4%
11%
29%
37%
24%
25%
14%
85%
10%
4%
1%
Have tried it once
47
27
20
11
4
17
15
9
4
11
5
18
12
10
7
41
4
2
-
3%
3%
2%
5%
1%
3%
2%
4%
3%
5%
1%
3%
2%
3%
2%
3%
3%
2%
-%
d
j
j
r
r
58%
42%
24%
9%
35%
32%
19%
8%
22%
11%
39%
25%
22%
15%
87%
9%
4%
-%
EVER
953
464
490
104
128
304
418
164
79
104
186
260
251
204
237
809
75
42
26
51%
50%
53%
43%
41%
47%
63%
71%
63%
46%
40%
48%
51%
51%
57%
52%
48%
48%
54%
cde
ij
ij
kl
49%
51%
11%
13%
32%
44%
17%
8%
11%
19%
27%
26%
21%
25%
85%
8%
4%
3%
Never
673
357
316
106
137
245
185
50
33
87
210
207
184
152
130
544
68
38
23
36%
38%
34%
43%
44%
38%
28%
22%
26%
39%
46%
38%
37%
38%
31%
35%
44%
42%
46%
b
f
f
f
gh
gh
n
o
o
o
53%
47%
16%
20%
36%
28%
7%
5%
13%
31%
31%
27%
23%
19%
81%
10%
6%
3%
Do not have access to device
230
108
122
34
44
96
56
17
15
33
64
75
60
48
47
208
13
9
-
12%
12%
13%
14%
14%
15%
8%
7%
12%
15%
14%
14%
12%
12%
11%
13%
9%
10%
-%
f
f
f
g
g
r
r
r
47%
53%
15%
19%
42%
24%
7%
6%
14%
28%
33%
26%
21%
20%
90%
6%
4%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 118
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to radio through - Radio set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
467
378
89
221
244
244
223
25%
24%
34%
20%
34%
27%
24%
a
c
81%
19%
47%
52%
52%
48%
At least weekly
315
269
46
167
145
170
145
17%
17%
17%
15%
20%
19%
15%
c
86%
14%
53%
46%
54%
46%
At least monthly
124
109
14
80
43
57
67
7%
7%
5%
7%
6%
6%
7%
89%
11%
65%
35%
46%
54%
Have tried it once
47
40
7
25
22
18
29
3%
3%
3%
2%
3%
2%
3%
85%
15%
53%
47%
38%
62%
EVER
953
797
156
492
455
489
465
51%
50%
59%
44%
63%
54%
49%
a
c
f
84%
16%
52%
48%
51%
49%
Never
673
593
80
470
201
290
383
36%
37%
30%
42%
28%
32%
40%
b
d
e
88%
12%
70%
30%
43%
57%
Do not have access to device
230
203
27
167
62
131
100
12%
13%
10%
15%
9%
14%
11%
d
f
88%
12%
73%
27%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
72
39
33
26
24
19
3
6
9
5
12
13
21
20
18
62
3
6
1
4%
4%
4%
11%
8%
3%
*%
3%
7%
2%
3%
2%
4%
5%
4%
4%
2%
6%
1%
ef
ef
f
gij
r
54%
46%
36%
33%
27%
4%
9%
12%
7%
17%
19%
29%
28%
25%
86%
5%
8%
1%
At least weekly
140
72
68
32
36
59
14
18
4
18
43
47
42
21
30
119
14
5
2
8%
8%
7%
13%
12%
9%
2%
8%
3%
8%
9%
9%
8%
5%
7%
8%
9%
6%
3%
f
f
f
h
r
r
52%
48%
23%
25%
42%
10%
12%
3%
13%
31%
34%
30%
15%
22%
85%
10%
4%
1%
At least monthly
125
75
50
32
19
55
17
4
6
14
41
55
28
23
19
109
12
3
1
7%
8%
5%
13%
6%
9%
3%
2%
5%
6%
9%
10%
6%
6%
5%
7%
8%
3%
2%
b
def
f
f
g
g
lmn
r
qr
60%
40%
26%
16%
44%
14%
3%
5%
12%
33%
44%
23%
18%
15%
87%
10%
2%
1%
Have tried it once
115
65
50
26
25
47
18
14
7
7
38
36
35
20
23
98
12
2
3
6%
7%
5%
11%
8%
7%
3%
6%
6%
3%
8%
7%
7%
5%
6%
6%
8%
3%
6%
f
f
f
i
q
q
56%
44%
22%
22%
41%
15%
12%
6%
6%
33%
32%
31%
18%
20%
85%
11%
2%
3%
EVER
453
251
202
116
104
180
52
42
26
44
135
152
126
84
90
388
42
16
6
24%
27%
22%
48%
34%
28%
8%
18%
21%
20%
29%
28%
26%
21%
22%
25%
27%
18%
13%
b
def
f
f
ghi
mn
qr
qr
55%
45%
26%
23%
40%
12%
9%
6%
10%
30%
34%
28%
19%
20%
86%
9%
3%
1%
Never
1251
608
643
119
197
437
498
152
87
164
301
353
333
285
279
1036
104
68
42
67%
65%
69%
49%
64%
68%
76%
66%
69%
73%
65%
65%
67%
70%
67%
66%
66%
77%
85%
c
c
cde
op
op
49%
51%
9%
16%
35%
40%
12%
7%
13%
24%
28%
27%
23%
22%
83%
8%
5%
3%
Do not have access to device
153
70
83
9
8
28
108
37
13
16
24
38
35
35
44
137
10
5
1
8%
8%
9%
4%
3%
4%
16%
16%
11%
7%
5%
7%
7%
9%
11%
9%
6%
5%
2%
cde
ij
j
l
r
r
46%
54%
6%
5%
18%
70%
24%
9%
11%
16%
25%
23%
23%
29%
89%
7%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 119
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to radio through - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
72
63
9
49
23
30
42
4%
4%
4%
4%
3%
3%
4%
87%
13%
68%
32%
42%
58%
At least weekly
140
119
21
103
37
57
83
8%
7%
8%
9%
5%
6%
9%
d
e
85%
15%
74%
26%
41%
59%
At least monthly
125
114
11
100
24
67
58
7%
7%
4%
9%
3%
7%
6%
d
91%
9%
81%
19%
54%
46%
Have tried it once
115
95
21
94
22
59
57
6%
6%
8%
8%
3%
6%
6%
d
82%
18%
81%
19%
51%
49%
EVER
453
390
62
346
107
213
240
24%
24%
24%
31%
15%
23%
25%
d
86%
14%
76%
24%
47%
53%
Never
1251
1083
167
735
509
606
644
67%
68%
64%
65%
71%
67%
68%
c
87%
13%
59%
41%
48%
52%
Do not have access to device
153
120
33
48
103
90
63
8%
8%
13%
4%
14%
10%
7%
a
c
f
79%
21%
31%
67%
59%
41%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
91
35
56
11
22
34
24
23
6
11
18
22
18
17
34
76
11
4
-
5%
4%
6%
4%
7%
5%
4%
10%
5%
5%
4%
4%
4%
4%
8%
5%
7%
4%
-%
a
f
j
klm
r
r
r
38%
62%
12%
24%
38%
27%
25%
7%
12%
20%
25%
20%
19%
37%
83%
12%
4%
-%
At least weekly
183
93
90
29
34
60
61
26
14
17
51
49
50
41
42
147
20
14
1
10%
10%
10%
12%
11%
9%
9%
11%
11%
7%
11%
9%
10%
10%
10%
9%
13%
16%
3%
r
r
or
51%
49%
16%
18%
33%
33%
14%
8%
9%
28%
27%
27%
23%
23%
80%
11%
8%
1%
At least monthly
170
93
77
30
29
70
42
18
12
18
57
63
45
26
36
139
20
7
3
9%
10%
8%
12%
9%
11%
6%
8%
10%
8%
12%
12%
9%
6%
9%
9%
13%
8%
6%
f
f
m
r
55%
45%
18%
17%
41%
25%
11%
7%
10%
33%
37%
27%
15%
21%
82%
12%
4%
2%
Have tried it once
149
77
73
24
27
52
46
12
10
17
52
51
39
35
25
133
9
6
1
8%
8%
8%
10%
9%
8%
7%
5%
8%
8%
11%
9%
8%
9%
6%
9%
6%
7%
1%
g
r
r
r
51%
49%
16%
18%
35%
31%
8%
7%
12%
35%
34%
26%
23%
17%
89%
6%
4%
*%
EVER
593
298
296
93
111
216
173
78
42
63
178
185
152
119
137
495
61
32
5
32%
32%
32%
38%
36%
33%
26%
34%
34%
28%
39%
34%
31%
29%
33%
32%
39%
35%
10%
f
f
f
i
r
or
r
50%
50%
16%
19%
36%
29%
13%
7%
11%
30%
31%
26%
20%
23%
83%
10%
5%
1%
Never
1171
585
586
138
190
406
438
138
76
152
264
335
321
264
251
982
92
54
43
63%
63%
63%
56%
61%
63%
66%
60%
61%
68%
57%
62%
65%
65%
61%
63%
59%
61%
88%
c
j
opq
50%
50%
12%
16%
35%
37%
12%
7%
13%
23%
29%
27%
23%
21%
84%
8%
5%
4%
Do not have access to device
92
45
46
13
8
23
48
15
7
8
18
22
22
21
26
84
4
4
1
5%
5%
5%
5%
3%
4%
7%
6%
6%
4%
4%
4%
4%
5%
6%
5%
2%
4%
2%
de
r
49%
51%
14%
9%
25%
52%
16%
8%
9%
20%
24%
24%
23%
29%
91%
4%
4%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 120
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
91
82
9
48
41
38
53
5%
5%
4%
4%
6%
4%
6%
90%
10%
53%
46%
42%
58%
At least weekly
183
154
29
102
79
84
99
10%
10%
11%
9%
11%
9%
10%
84%
16%
56%
44%
46%
54%
At least monthly
170
144
26
121
50
91
79
9%
9%
10%
11%
7%
10%
8%
d
85%
15%
71%
29%
53%
47%
Have tried it once
149
136
14
108
40
72
77
8%
9%
5%
10%
6%
8%
8%
b
d
91%
9%
73%
27%
48%
52%
EVER
593
515
78
380
210
285
308
32%
32%
30%
34%
29%
31%
33%
d
87%
13%
64%
35%
48%
52%
Never
1171
999
172
712
454
572
599
63%
63%
66%
63%
63%
63%
63%
85%
15%
61%
39%
49%
51%
Do not have access to device
92
80
12
37
53
53
39
5%
5%
4%
3%
7%
6%
4%
c
87%
13%
40%
58%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
65
37
28
6
11
32
16
4
4
7
29
19
20
17
8
56
5
4
*
4%
4%
3%
3%
4%
5%
2%
2%
3%
3%
6%
4%
4%
4%
2%
4%
3%
5%
*%
f
g
n
n
r
r
57%
43%
9%
17%
50%
24%
6%
6%
11%
44%
30%
31%
27%
12%
86%
7%
7%
*%
At least weekly
114
70
44
20
25
47
21
5
5
20
42
47
30
20
16
98
8
7
*
6%
8%
5%
8%
8%
7%
3%
2%
4%
9%
9%
9%
6%
5%
4%
6%
5%
8%
1%
b
f
f
f
g
g
mn
r
r
r
62%
38%
17%
22%
41%
19%
4%
4%
18%
37%
42%
26%
18%
14%
86%
7%
6%
*%
At least monthly
154
93
61
31
27
68
29
11
3
12
62
76
40
18
20
138
12
3
1
8%
10%
7%
13%
9%
11%
4%
5%
3%
6%
14%
14%
8%
4%
5%
9%
8%
3%
2%
b
f
f
f
ghi
lmn
mn
qr
r
60%
40%
20%
17%
44%
19%
7%
2%
8%
41%
49%
26%
12%
13%
90%
8%
2%
1%
Have tried it once
120
76
44
24
23
42
31
6
6
14
39
53
31
28
10
106
11
3
1
6%
8%
5%
10%
8%
7%
5%
3%
5%
6%
8%
10%
6%
7%
2%
7%
7%
4%
1%
b
f
g
ln
n
n
r
r
63%
37%
20%
19%
35%
26%
5%
5%
12%
32%
44%
25%
23%
8%
88%
9%
3%
*%
EVER
453
275
178
80
86
190
97
26
18
54
172
195
121
83
53
398
36
18
2
24%
30%
19%
33%
28%
29%
15%
11%
15%
24%
37%
36%
25%
21%
13%
25%
23%
20%
4%
b
f
f
f
gh
ghi
lmn
n
n
r
r
r
61%
39%
18%
19%
42%
21%
6%
4%
12%
38%
43%
27%
18%
12%
88%
8%
4%
*%
Never
1222
580
642
147
205
421
449
151
88
157
271
323
337
273
289
1004
109
63
46
66%
63%
69%
60%
66%
65%
68%
65%
70%
70%
59%
60%
68%
68%
70%
64%
69%
71%
93%
a
c
j
j
k
k
k
opq
47%
53%
12%
17%
34%
37%
12%
7%
13%
22%
26%
28%
22%
24%
82%
9%
5%
4%
Do not have access to device
181
72
108
16
18
34
112
54
20
14
17
24
37
47
72
159
13
8
1
10%
8%
12%
7%
6%
5%
17%
23%
16%
6%
4%
4%
7%
12%
17%
10%
8%
9%
2%
a
cde
ij
ij
k
kl
klm
r
r
r
40%
60%
9%
10%
19%
62%
30%
11%
7%
10%
13%
20%
26%
40%
88%
7%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
65
55
10
48
17
34
31
4%
3%
4%
4%
2%
4%
3%
d
85%
15%
74%
26%
52%
48%
At least weekly
114
97
17
84
30
63
50
6%
6%
7%
7%
4%
7%
5%
d
85%
15%
74%
26%
56%
44%
At least monthly
154
130
24
123
32
87
67
8%
8%
9%
11%
4%
10%
7%
d
f
84%
16%
80%
20%
57%
43%
Have tried it once
120
104
16
84
36
58
63
6%
7%
6%
7%
5%
6%
7%
d
87%
13%
70%
30%
48%
52%
EVER
453
385
68
338
115
242
211
24%
24%
26%
30%
16%
27%
22%
d
f
85%
15%
75%
25%
53%
47%
Never
1222
1050
172
731
485
561
661
66%
66%
66%
65%
68%
62%
70%
e
86%
14%
60%
40%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 121
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to radio through - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Do not have access to device
181
158
23
59
118
106
75
10%
10%
9%
5%
16%
12%
8%
c
f
87%
13%
33%
65%
59%
41%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
394
209
184
23
46
150
175
30
17
49
137
165
104
75
50
345
31
17
1
21%
23%
20%
9%
15%
23%
27%
13%
14%
22%
30%
30%
21%
19%
12%
22%
20%
19%
2%
cd
cd
gh
ghi
lmn
n
n
r
r
r
53%
47%
6%
12%
38%
44%
8%
4%
13%
35%
42%
26%
19%
13%
88%
8%
4%
*%
At least weekly
196
107
90
27
43
79
47
14
11
29
60
75
55
38
27
175
10
9
2
11%
11%
10%
11%
14%
12%
7%
6%
8%
13%
13%
14%
11%
10%
7%
11%
7%
11%
3%
f
f
g
g
n
n
r
r
54%
46%
14%
22%
40%
24%
7%
5%
15%
30%
38%
28%
20%
14%
89%
5%
5%
1%
At least monthly
39
19
20
5
3
19
11
5
2
3
16
11
15
7
7
32
3
4
1
2%
2%
2%
2%
1%
3%
2%
2%
2%
1%
3%
2%
3%
2%
2%
2%
2%
4%
1%
49%
51%
14%
9%
49%
29%
13%
6%
7%
40%
27%
38%
18%
17%
80%
9%
9%
2%
Have tried it once
20
11
9
5
2
7
6
2
-
4
7
7
8
5
1
17
2
1
-
1%
1%
1%
2%
1%
1%
1%
1%
-%
2%
1%
1%
2%
1%
*%
1%
1%
1%
-%
n
54%
46%
25%
10%
34%
31%
9%
-%
21%
32%
33%
37%
25%
6%
85%
9%
6%
-%
EVER
650
346
304
60
95
254
240
52
30
85
218
258
181
125
85
568
47
31
3
35%
37%
33%
25%
31%
39%
36%
22%
24%
38%
47%
47%
37%
31%
20%
36%
30%
35%
6%
b
cd
c
gh
ghi
lmn
n
n
r
r
r
53%
47%
9%
15%
39%
37%
8%
5%
13%
34%
40%
28%
19%
13%
88%
7%
5%
*%
Never
770
377
393
124
135
261
250
103
58
94
160
187
196
174
212
612
84
29
44
41%
41%
42%
51%
44%
40%
38%
45%
46%
42%
35%
35%
40%
43%
51%
39%
54%
33%
90%
ef
j
j
k
klm
oq
opq
49%
51%
16%
18%
34%
33%
13%
8%
12%
21%
24%
26%
23%
28%
80%
11%
4%
6%
Do not have access to device
437
205
231
60
79
130
168
76
38
44
82
98
118
105
117
380
26
29
2
24%
22%
25%
25%
26%
20%
26%
33%
30%
20%
18%
18%
24%
26%
28%
24%
16%
32%
4%
e
ij
ij
k
k
k
pr
r
opr
47%
53%
14%
18%
30%
38%
17%
9%
10%
19%
22%
27%
24%
27%
87%
6%
7%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 122
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you listen to radio through - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
394
323
71
248
144
232
162
21%
20%
27%
22%
20%
25%
17%
a
f
82%
18%
63%
37%
59%
41%
At least weekly
196
172
24
139
57
91
105
11%
11%
9%
12%
8%
10%
11%
d
88%
12%
71%
29%
46%
54%
At least monthly
39
35
4
30
9
15
24
2%
2%
1%
3%
1%
2%
3%
d
90%
10%
76%
24%
39%
61%
Have tried it once
20
17
3
14
6
8
13
1%
1%
1%
1%
1%
1%
1%
84%
16%
71%
29%
37%
63%
EVER
650
547
102
431
216
345
304
35%
34%
39%
38%
30%
38%
32%
d
f
84%
16%
66%
33%
53%
47%
Never
770
677
93
458
308
313
456
41%
42%
35%
41%
43%
34%
48%
b
e
88%
12%
59%
40%
41%
59%
Do not have access to device
437
370
67
240
193
251
186
24%
23%
26%
21%
27%
28%
20%
c
f
85%
15%
55%
44%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
568
318
250
52
110
238
168
43
36
75
185
195
150
130
93
477
49
25
17
31%
34%
27%
21%
36%
37%
25%
19%
28%
33%
40%
36%
30%
32%
23%
31%
31%
28%
34%
b
cf
cf
g
g
gh
n
n
n
56%
44%
9%
19%
42%
30%
8%
6%
13%
33%
34%
26%
23%
16%
84%
9%
4%
3%
At least weekly
518
242
276
92
75
163
188
42
33
67
119
161
158
101
98
448
31
25
14
28%
26%
30%
38%
24%
25%
29%
18%
26%
30%
26%
30%
32%
25%
24%
29%
20%
28%
28%
def
g
g
n
mn
p
p
p
47%
53%
18%
15%
32%
36%
8%
6%
13%
23%
31%
30%
20%
19%
87%
6%
5%
3%
At least monthly
117
68
49
19
21
38
39
9
8
13
29
48
30
22
17
102
6
7
2
6%
7%
5%
8%
7%
6%
6%
4%
6%
6%
6%
9%
6%
5%
4%
7%
4%
8%
5%
mn
59%
41%
16%
18%
32%
33%
8%
7%
11%
25%
41%
26%
18%
14%
87%
5%
6%
2%
Have tried it once
38
15
22
8
7
13
11
6
2
8
10
11
15
5
7
36
-
2
-
2%
2%
2%
3%
2%
2%
2%
3%
2%
3%
2%
2%
3%
1%
2%
2%
-%
2%
-%
pr
41%
59%
21%
17%
34%
28%
17%
6%
20%
25%
28%
40%
13%
19%
96%
-%
4%
-%
EVER
1241
644
597
171
213
452
405
100
79
163
343
414
353
258
215
1064
86
59
33
67%
69%
64%
70%
69%
70%
62%
43%
63%
73%
75%
76%
71%
64%
52%
68%
55%
66%
67%
b
f
f
f
g
gh
gh
mn
mn
n
p
p
p
52%
48%
14%
17%
36%
33%
8%
6%
13%
28%
33%
28%
21%
17%
86%
7%
5%
3%
Never
398
194
204
52
65
129
151
74
28
39
78
84
97
95
122
315
49
18
16
21%
21%
22%
22%
21%
20%
23%
32%
22%
18%
17%
15%
20%
24%
30%
20%
31%
20%
32%
hij
k
kl
oq
oq
49%
51%
13%
16%
32%
38%
19%
7%
10%
20%
21%
24%
24%
31%
79%
12%
5%
4%
Do not have access to device
217
90
127
21
31
63
102
57
19
22
39
44
45
51
77
182
22
12
1
12%
10%
14%
8%
10%
10%
16%
25%
15%
10%
8%
8%
9%
13%
18%
12%
14%
14%
2%
a
cde
hij
j
k
klm
r
r
r
42%
58%
10%
14%
29%
47%
26%
9%
10%
18%
20%
21%
23%
35%
84%
10%
6%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 123
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to radio through - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
568
465
103
430
135
314
254
31%
29%
39%
38%
19%
35%
27%
a
d
f
82%
18%
76%
24%
55%
45%
At least weekly
518
446
72
292
223
270
248
28%
28%
28%
26%
31%
30%
26%
c
86%
14%
56%
43%
52%
48%
At least monthly
117
106
11
72
45
48
69
6%
7%
4%
6%
6%
5%
7%
90%
10%
61%
39%
41%
59%
Have tried it once
38
34
3
29
9
9
29
2%
2%
1%
3%
1%
1%
3%
d
e
91%
9%
77%
23%
23%
77%
EVER
1241
1051
190
824
412
641
600
67%
66%
73%
73%
57%
71%
63%
a
d
f
85%
15%
66%
33%
52%
48%
Never
398
355
43
204
193
166
232
21%
22%
16%
18%
27%
18%
25%
b
c
e
89%
11%
51%
49%
42%
58%
Do not have access to device
217
188
29
101
113
102
115
12%
12%
11%
9%
16%
11%
12%
c
87%
13%
47%
52%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
112
65
47
8
20
48
37
8
8
13
42
49
31
18
14
92
17
2
2
6%
7%
5%
3%
6%
7%
6%
3%
6%
6%
9%
9%
6%
4%
3%
6%
11%
2%
3%
c
g
mn
n
q
oqr
58%
42%
7%
18%
43%
33%
7%
7%
11%
38%
44%
28%
16%
12%
82%
15%
1%
1%
At least weekly
185
99
86
26
23
67
69
14
11
23
41
61
57
36
31
159
20
3
3
10%
11%
9%
11%
7%
10%
10%
6%
8%
10%
9%
11%
12%
9%
8%
10%
13%
3%
5%
n
qr
qr
53%
47%
14%
12%
36%
37%
8%
6%
13%
22%
33%
31%
19%
17%
86%
11%
2%
1%
At least monthly
78
55
23
7
19
40
13
2
1
11
24
34
19
17
8
73
4
1
1
4%
6%
3%
3%
6%
6%
2%
1%
1%
5%
5%
6%
4%
4%
2%
5%
2%
1%
2%
b
f
cf
gh
gh
n
q
70%
30%
8%
25%
51%
16%
3%
1%
14%
30%
43%
25%
21%
11%
93%
5%
1%
1%
Have tried it once
46
26
20
9
9
14
15
7
4
8
6
18
13
9
6
41
-
4
1
2%
3%
2%
4%
3%
2%
2%
3%
3%
4%
1%
3%
3%
2%
1%
3%
-%
5%
1%
p
p
56%
44%
19%
19%
30%
32%
15%
9%
17%
14%
38%
29%
20%
13%
90%
-%
9%
1%
EVER
421
244
177
49
71
169
133
32
23
54
114
161
121
80
59
365
41
9
6
23%
26%
19%
20%
23%
26%
20%
14%
18%
24%
25%
30%
24%
20%
14%
23%
26%
11%
12%
b
f
g
g
mn
n
n
qr
qr
58%
42%
12%
17%
40%
32%
7%
5%
13%
27%
38%
29%
19%
14%
87%
10%
2%
1%
Never
996
480
515
142
176
330
347
125
67
118
241
273
265
219
238
804
90
59
42
54%
52%
56%
58%
57%
51%
53%
54%
53%
53%
52%
50%
54%
54%
57%
52%
57%
67%
86%
k
o
opq
48%
52%
14%
18%
33%
35%
13%
7%
12%
24%
27%
27%
22%
24%
81%
9%
6%
4%
Do not have access to device
439
204
236
53
62
146
178
75
36
52
105
108
109
105
117
392
26
20
1
24%
22%
25%
22%
20%
23%
27%
32%
29%
23%
23%
20%
22%
26%
28%
25%
16%
23%
2%
d
ij
k
kl
pr
r
r
46%
54%
12%
14%
33%
41%
17%
8%
12%
24%
25%
25%
24%
27%
89%
6%
5%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 124
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to radio through - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
112
88
24
84
27
60
52
6%
5%
9%
7%
4%
7%
5%
a
d
78%
22%
75%
24%
54%
46%
At least weekly
185
160
25
111
74
88
97
10%
10%
10%
10%
10%
10%
10%
87%
13%
60%
40%
47%
53%
At least monthly
78
73
5
63
15
40
39
4%
5%
2%
6%
2%
4%
4%
b
d
94%
6%
81%
19%
50%
50%
Have tried it once
46
42
4
33
13
13
32
2%
3%
2%
3%
2%
1%
3%
e
90%
10%
71%
29%
29%
71%
EVER
421
363
59
291
129
201
220
23%
23%
22%
26%
18%
22%
23%
d
86%
14%
69%
31%
48%
52%
Never
996
867
129
595
397
459
536
54%
54%
49%
53%
55%
51%
57%
e
87%
13%
60%
40%
46%
54%
Do not have access to device
439
365
75
243
192
249
190
24%
23%
28%
22%
27%
27%
20%
a
c
f
83%
17%
55%
44%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Every day
177
113
65
16
27
94
41
10
6
22
70
73
46
37
21
144
20
11
3
10%
12%
7%
7%
9%
15%
6%
4%
5%
10%
15%
13%
9%
9%
5%
9%
13%
13%
6%
b
cdf
g
ghi
ln
n
n
r
r
64%
36%
9%
15%
53%
23%
6%
4%
12%
40%
41%
26%
21%
12%
81%
11%
6%
2%
At least weekly
127
76
51
26
22
48
31
3
4
16
39
48
38
28
12
103
16
5
2
7%
8%
5%
11%
7%
7%
5%
1%
3%
7%
8%
9%
8%
7%
3%
7%
10%
6%
4%
b
f
f
g
gh
n
n
n
r
60%
40%
20%
18%
38%
24%
2%
3%
13%
31%
38%
30%
22%
10%
82%
13%
4%
2%
At least monthly
15
9
6
5
4
3
3
*
1
-
4
6
5
2
2
14
-
1
*
1%
1%
1%
2%
1%
*%
*%
*%
*%
-%
1%
1%
1%
1%
*%
1%
-%
1%
1%
f
61%
39%
30%
28%
21%
21%
2%
4%
-%
25%
40%
36%
13%
11%
90%
-%
8%
2%
Have tried it once
16
10
6
3
1
7
5
6
2
1
2
2
5
4
6
15
1
-
-
1%
1%
1%
1%
*%
1%
1%
3%
1%
1%
1%
*%
1%
1%
1%
1%
*%
-%
-%
j
62%
38%
19%
7%
43%
31%
39%
10%
9%
15%
10%
29%
23%
38%
95%
5%
-%
-%
EVER
335
208
127
50
54
152
79
19
13
39
115
129
94
71
41
276
37
17
5
18%
22%
14%
20%
18%
24%
12%
8%
10%
17%
25%
24%
19%
18%
10%
18%
24%
19%
10%
b
f
f
f
g
ghi
mn
n
n
r
or
r
62%
38%
15%
16%
45%
24%
6%
4%
12%
34%
38%
28%
21%
12%
82%
11%
5%
1%
Never
844
397
447
112
141
284
307
117
62
103
174
217
226
185
216
681
86
34
43
45%
43%
48%
46%
46%
44%
47%
51%
49%
46%
38%
40%
46%
46%
52%
44%
55%
38%
87%
a
j
j
j
kl
oq
opq
47%
53%
13%
17%
34%
36%
14%
7%
12%
21%
26%
27%
22%
26%
81%
10%
4%
5%
Do not have access to device
677
323
354
83
114
209
272
94
51
82
171
197
175
148
157
604
34
38
2
36%
35%
38%
34%
37%
32%
41%
41%
41%
36%
37%
36%
35%
37%
38%
39%
21%
43%
3%
ce
pr
r
pr
48%
52%
12%
17%
31%
40%
14%
8%
12%
25%
29%
26%
22%
23%
89%
5%
6%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 125
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to radio through - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Every day
177
147
30
145
33
94
83
10%
9%
12%
13%
5%
10%
9%
d
83%
17%
82%
18%
53%
47%
At least weekly
127
110
17
82
44
59
67
7%
7%
6%
7%
6%
7%
7%
87%
13%
65%
35%
47%
53%
At least monthly
15
14
1
8
7
7
8
1%
1%
*%
1%
1%
1%
1%
95%
5%
55%
45%
47%
53%
Have tried it once
16
10
6
12
4
8
8
1%
1%
2%
1%
1%
1%
1%
a
60%
40%
75%
25%
52%
48%
EVER
335
281
54
248
88
169
166
18%
18%
21%
22%
12%
19%
18%
d
84%
16%
74%
26%
50%
50%
Never
844
748
96
502
338
339
505
45%
47%
37%
44%
47%
37%
53%
b
e
89%
11%
59%
40%
40%
60%
Do not have access to device
677
565
112
380
292
402
275
36%
35%
43%
34%
41%
44%
29%
a
c
f
83%
17%
56%
43%
59%
41%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
~d
e
~f
~g
~h
~i
j
k
l
~m
n
o
~p
~q
~r
Unweighted total
463
256
207
124
99
176
64
47
36
47
121
127
148
86
102
360
50
32
21
Effective Weighted Sample
395
219
176
102
86
154
54
39
29
42
107
112
129
75
85
319
49
29
19
Total
453
251
202
116
104
180
52
42
26
44
135
152
126
84
90
388
42
16
6
55%
45%
26%
**
40%
**
**
**
**
30%
34%
28%
**
20%
86%
**
**
**
Live via a built in FM radio app
227
129
98
63
**
87
**
**
**
**
65
81
59
**
44
202
**
**
**
50%
51%
49%
54%
**
48%
**
**
**
**
48%
53%
47%
**
49%
52%
**
**
**
57%
43%
28%
**
38%
**
**
**
**
29%
36%
26%
**
19%
89%
**
**
**
Live via a station website
183
109
74
39
**
74
**
**
**
**
56
63
54
**
27
153
**
**
**
40%
43%
37%
33%
**
41%
**
**
**
**
41%
42%
42%
**
30%
39%
**
**
**
59%
41%
21%
**
40%
**
**
**
**
31%
35%
29%
**
15%
84%
**
**
**
Via a downloaded app such as
RadioPlayer, BBC Radio iPlayer or
Tunein
110
62
48
38
**
40
**
**
**
**
40
43
33
**
16
96
**
**
**
24%
25%
24%
32%
**
22%
**
**
**
**
29%
29%
26%
**
17%
25%
**
**
**
56%
44%
34%
**
36%
**
**
**
**
36%
40%
30%
**
14%
87%
**
**
**
Via podcasts
42
21
20
16
**
10
**
**
**
**
13
16
12
**
5
32
**
**
**
9%
8%
10%
14%
**
5%
**
**
**
**
10%
11%
9%
**
6%
8%
**
**
**
e
51%
49%
40%
**
24%
**
**
**
**
31%
39%
29%
**
13%
77%
**
**
**
Other ways
6
1
5
2
**
1
**
**
**
**
1
1
-
**
2
5
**
**
**
1%
*%
2%
1%
**
1%
**
**
**
**
1%
*%
-%
**
2%
1%
**
**
**
19%
81%
31%
**
19%
**
**
**
**
13%
13%
-%
**
38%
81%
**
**
**
Don't know
24
11
13
7
**
13
**
**
**
**
4
4
8
**
9
23
**
**
**
5%
4%
6%
6%
**
7%
**
**
**
**
3%
2%
6%
**
9%
6%
**
**
**
k
46%
54%
31%
**
54%
**
**
**
**
17%
15%
32%
**
35%
95%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 129
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QP16). SHOWCARD In which of these ways do you listen to radio on your mobile phone? (MULTI CODE)
Base : Those who listen to radio via a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
463
384
79
319
144
217
246
Effective Weighted Sample
395
330
68
280
124
184
211
Total
453
390
62
346
107
213
240
86%
**
76%
24%
47%
53%
Live via a built in FM radio app
227
194
**
170
57
106
121
50%
50%
**
49%
54%
50%
50%
86%
**
75%
25%
47%
53%
Live via a station website
183
156
**
152
31
82
101
40%
40%
**
44%
29%
38%
42%
d
85%
**
83%
17%
45%
55%
Via a downloaded app such as RadioPlayer,
BBC Radio iPlayer or Tunein
110
94
**
87
22
42
68
24%
24%
**
25%
21%
20%
28%
86%
**
80%
20%
38%
62%
Via podcasts
42
34
**
27
15
23
18
9%
9%
**
8%
14%
11%
8%
82%
**
65%
35%
56%
44%
Other ways
6
5
**
3
3
2
4
1%
1%
**
1%
3%
1%
2%
87%
**
50%
50%
31%
69%
Don't know
24
24
**
17
7
10
14
5%
6%
**
5%
7%
5%
6%
100%
**
69%
31%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
2006
1018
988
273
338
734
661
241
149
244
477
595
548
431
432
1680
177
97
53
86%
90%
82%
84%
84%
92%
82%
74%
88%
91%
94%
96%
87%
85%
75%
86%
87%
84%
82%
b
cdf
g
g
gh
lmn
n
n
51%
49%
14%
17%
37%
33%
12%
7%
12%
24%
30%
27%
21%
22%
84%
9%
5%
3%
No
291
105
186
46
56
64
124
73
18
22
29
23
69
67
131
239
23
18
11
12%
9%
15%
14%
14%
8%
15%
23%
11%
8%
6%
4%
11%
13%
23%
12%
11%
16%
16%
a
e
e
e
hij
j
k
k
klm
36%
64%
16%
19%
22%
43%
25%
6%
8%
10%
8%
24%
23%
45%
82%
8%
6%
4%
Unsure
38
12
26
4
9
1
24
11
1
1
2
3
10
9
16
33
4
*
1
2%
1%
2%
1%
2%
*%
3%
3%
1%
*%
*%
1%
2%
2%
3%
2%
2%
*%
2%
a
e
e
e
ij
k
32%
68%
11%
23%
3%
62%
29%
4%
2%
6%
8%
26%
23%
43%
86%
10%
1%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 130
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (QP2). Before today, had you heard of digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes
2006
1727
279
1227
767
983
1023
86%
85%
90%
91%
79%
91%
82%
a
d
f
86%
14%
61%
38%
49%
51%
No
291
261
30
111
180
87
203
12%
13%
10%
8%
18%
8%
16%
c
e
90%
10%
38%
62%
30%
70%
Unsure
38
37
1
11
27
15
24
2%
2%
*%
1%
3%
1%
2%
b
c
97%
3%
30%
70%
39%
61%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Yes
1549
789
760
220
262
562
505
171
100
189
421
478
432
318
320
1316
138
72
23
66%
69%
63%
68%
65%
70%
62%
52%
60%
71%
83%
77%
69%
63%
55%
67%
68%
62%
35%
b
f
gh
ghi
lmn
mn
n
r
r
r
51%
49%
14%
17%
36%
33%
11%
6%
12%
27%
31%
28%
21%
21%
85%
9%
5%
1%
No
744
332
412
95
136
227
286
150
64
74
80
132
189
180
244
603
60
41
40
32%
29%
34%
29%
34%
28%
35%
46%
38%
28%
16%
21%
30%
35%
42%
31%
29%
36%
62%
a
ce
ij
ij
j
k
kl
klm
opq
45%
55%
13%
18%
30%
38%
20%
9%
10%
11%
18%
25%
24%
33%
81%
8%
6%
5%
Don't know
42
15
28
9
5
11
18
5
3
3
6
11
8
9
15
32
6
2
2
2%
1%
2%
3%
1%
1%
2%
1%
2%
1%
1%
2%
1%
2%
3%
2%
3%
2%
3%
35%
65%
22%
11%
25%
42%
11%
8%
8%
15%
26%
18%
21%
35%
77%
13%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 131
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Yes
1549
1331
217
969
571
753
796
66%
66%
70%
72%
59%
69%
64%
d
f
86%
14%
63%
37%
49%
51%
No
744
652
92
363
377
313
431
32%
32%
30%
27%
39%
29%
34%
c
e
88%
12%
49%
51%
42%
58%
Don't know
42
42
1
17
25
19
23
2%
2%
*%
1%
3%
2%
2%
b
c
98%
2%
41%
59%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Kitchen/ Kitchen diner
790
369
421
103
94
278
315
93
55
93
200
241
202
171
176
664
56
45
25
34%
32%
35%
32%
23%
35%
39%
29%
33%
35%
39%
39%
32%
34%
30%
34%
28%
39%
39%
d
d
cd
g
ln
p
p
p
47%
53%
13%
12%
35%
40%
12%
7%
12%
25%
31%
26%
22%
22%
84%
7%
6%
3%
Living room/ Lounge
623
322
301
63
68
181
311
100
53
68
132
198
150
129
146
516
59
34
13
27%
28%
25%
19%
17%
23%
38%
31%
32%
25%
26%
32%
24%
25%
25%
26%
29%
30%
20%
d
cde
lmn
r
r
r
52%
48%
10%
11%
29%
50%
16%
9%
11%
21%
32%
24%
21%
23%
83%
10%
6%
2%
Adult's bedroom
526
279
247
49
61
172
244
61
39
52
152
201
136
100
88
461
29
25
11
23%
25%
21%
15%
15%
22%
30%
19%
23%
19%
30%
32%
22%
20%
15%
24%
14%
21%
18%
b
cd
cde
gi
lmn
n
n
pr
p
53%
47%
9%
12%
33%
46%
12%
7%
10%
29%
38%
26%
19%
17%
88%
6%
5%
2%
Dining room
107
63
45
10
7
27
63
10
9
10
23
44
22
16
24
100
2
4
2
5%
6%
4%
3%
2%
3%
8%
3%
5%
4%
5%
7%
4%
3%
4%
5%
1%
3%
3%
b
cde
lmn
p
p
58%
42%
10%
7%
25%
58%
10%
8%
9%
22%
41%
21%
15%
23%
93%
1%
4%
2%
Child's bedroom
65
28
37
8
15
37
5
11
3
8
22
17
16
15
16
58
3
2
2
3%
3%
3%
3%
4%
5%
1%
3%
2%
3%
4%
3%
3%
3%
3%
3%
2%
2%
3%
f
f
f
44%
56%
13%
23%
57%
8%
17%
5%
12%
33%
26%
25%
24%
25%
89%
5%
3%
3%
Conservatory
54
30
24
6
4
11
33
1
5
12
13
21
18
8
8
50
2
1
1
2%
3%
2%
2%
1%
1%
4%
*%
3%
4%
2%
3%
3%
2%
1%
3%
1%
1%
1%
de
g
g
g
n
56%
44%
11%
7%
21%
61%
2%
9%
21%
23%
38%
33%
14%
14%
93%
3%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Bathroom/ Shower room/ WC
50
31
19
10
1
14
25
5
6
5
16
20
17
8
4
41
6
2
1
2%
3%
2%
3%
*%
2%
3%
1%
3%
2%
3%
3%
3%
2%
1%
2%
3%
2%
2%
b
d
d
d
n
n
63%
37%
20%
2%
28%
49%
9%
11%
9%
32%
40%
35%
17%
8%
81%
12%
5%
2%
Garage
49
35
14
6
3
13
27
1
1
4
16
20
14
10
5
45
2
2
1
2%
3%
1%
2%
1%
2%
3%
*%
1%
2%
3%
3%
2%
2%
1%
2%
1%
2%
1%
b
de
g
n
71%
29%
11%
6%
27%
55%
2%
2%
8%
32%
40%
28%
21%
11%
91%
4%
4%
1%
Study/ Home office
44
30
14
3
2
16
23
3
1
2
16
28
13
3
-
40
3
2
-
2%
3%
1%
1%
*%
2%
3%
1%
*%
1%
3%
5%
2%
1%
-%
2%
1%
1%
-%
b
d
d
ghi
lmn
mn
r
69%
31%
7%
4%
37%
52%
7%
1%
5%
37%
64%
30%
6%
-%
90%
6%
4%
-%
Spare bedroom
34
19
14
2
4
8
20
3
2
3
10
13
10
6
4
28
2
3
*
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
2%
2%
2%
1%
1%
1%
1%
2%
*%
e
n
r
57%
43%
7%
11%
24%
59%
9%
5%
9%
31%
39%
31%
19%
11%
84%
7%
8%
1%
Hallway/ Landing
18
7
12
4
2
2
10
4
2
-
6
5
7
2
4
18
-
*
*
1%
1%
1%
1%
*%
*%
1%
1%
1%
-%
1%
1%
1%
*%
1%
1%
-%
*%
1%
e
e
37%
63%
24%
9%
12%
55%
24%
11%
-%
35%
29%
39%
9%
23%
97%
-%
1%
2%
Move around as needed/ portable
79
41
38
5
12
23
39
11
5
7
19
26
21
15
17
70
7
2
*
3%
4%
3%
2%
3%
3%
5%
3%
3%
2%
4%
4%
3%
3%
3%
4%
3%
2%
*%
ce
r
r
52%
48%
7%
15%
29%
49%
14%
6%
8%
24%
33%
27%
19%
21%
88%
9%
3%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Other
36
18
18
3
7
11
15
3
2
7
13
13
9
8
6
31
1
4
-
2%
2%
1%
1%
2%
1%
2%
1%
1%
3%
3%
2%
1%
2%
1%
2%
1%
3%
-%
pr
50%
50%
10%
18%
31%
42%
9%
5%
19%
37%
36%
25%
21%
18%
86%
4%
10%
-%
None - do not have any radio sets at
home
796
374
422
137
201
296
162
114
53
91
132
159
238
176
223
645
87
37
27
34%
33%
35%
42%
50%
37%
20%
35%
32%
34%
26%
26%
38%
35%
39%
33%
43%
32%
42%
f
ef
f
j
j
k
k
k
oq
oq
47%
53%
17%
25%
37%
20%
14%
7%
11%
17%
20%
30%
22%
28%
81%
11%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Kitchen/ Kitchen diner
790
653
137
466
323
425
365
34%
32%
44%
35%
33%
39%
29%
a
f
83%
17%
59%
41%
54%
46%
Living room/ Lounge
623
522
101
307
310
315
308
27%
26%
33%
23%
32%
29%
25%
a
c
f
84%
16%
49%
50%
51%
49%
Adult's bedroom
526
426
100
275
250
292
234
23%
21%
32%
20%
26%
27%
19%
a
c
f
81%
19%
52%
48%
56%
44%
Dining room
107
79
29
46
60
55
52
5%
4%
9%
3%
6%
5%
4%
a
c
73%
27%
43%
56%
52%
48%
Child's bedroom
65
51
14
36
29
30
35
3%
3%
5%
3%
3%
3%
3%
a
78%
22%
55%
44%
45%
55%
Conservatory
54
44
10
23
31
40
14
2%
2%
3%
2%
3%
4%
1%
c
f
82%
18%
43%
57%
75%
25%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Bathroom/ Shower room/ WC
50
41
10
29
21
25
25
2%
2%
3%
2%
2%
2%
2%
81%
19%
57%
43%
50%
50%
Garage
49
29
20
25
22
41
8
2%
1%
7%
2%
2%
4%
1%
a
f
59%
41%
52%
44%
83%
17%
Study/ Home office
44
35
8
28
16
26
18
2%
2%
3%
2%
2%
2%
1%
81%
19%
64%
36%
59%
41%
Spare bedroom
34
27
7
12
21
20
13
1%
1%
2%
1%
2%
2%
1%
c
78%
22%
34%
61%
60%
40%
Hallway/ Landing
18
16
3
8
10
10
8
1%
1%
1%
1%
1%
1%
1%
84%
16%
46%
54%
55%
45%
Move around as needed/ portable
79
72
7
35
44
48
31
3%
4%
2%
3%
4%
4%
2%
c
f
91%
9%
45%
55%
61%
39%
Other
36
24
11
24
12
19
17
2%
1%
4%
2%
1%
2%
1%
a
68%
32%
66%
34%
53%
47%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 132
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP4). SHOWCARD I'm now going to ask about any radio sets that you have at home. In which of these rooms at home do you have any radios? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None - do not have any radio sets at home
796
740
55
499
291
307
489
34%
37%
18%
37%
30%
28%
39%
b
d
e
93%
7%
63%
37%
39%
61%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP19). In total, how many radio sets do you have in your home? Please include any mains or battery powered radio sets or wind-up radios. For now, please don't include car radios, radio listening through computers, TVs or phones.
(SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
793
372
421
135
201
296
161
114
53
91
132
159
237
176
222
644
86
37
26
34%
33%
35%
42%
50%
37%
20%
35%
32%
34%
26%
26%
38%
35%
38%
33%
43%
32%
41%
f
cef
f
j
j
k
k
k
oq
oq
47%
53%
17%
25%
37%
20%
14%
7%
11%
17%
20%
30%
22%
28%
81%
11%
5%
3%
1
826
384
442
117
127
267
315
131
63
98
176
205
194
200
227
688
71
44
23
35%
34%
37%
36%
32%
33%
39%
40%
37%
37%
35%
33%
31%
40%
39%
35%
35%
38%
35%
de
kl
kl
46%
54%
14%
15%
32%
38%
16%
8%
12%
21%
25%
23%
24%
28%
83%
9%
5%
3%
2-3
599
308
292
57
68
201
274
76
45
64
166
203
162
118
116
519
39
29
13
26%
27%
24%
18%
17%
25%
34%
23%
27%
24%
33%
33%
26%
23%
20%
27%
19%
25%
21%
cd
cde
gi
lmn
n
p
51%
49%
9%
11%
34%
46%
13%
8%
11%
28%
34%
27%
20%
19%
87%
6%
5%
2%
4-5
82
49
32
11
6
24
40
2
5
14
23
34
26
11
11
72
4
5
1
3%
4%
3%
3%
2%
3%
5%
1%
3%
5%
5%
5%
4%
2%
2%
4%
2%
4%
1%
b
d
g
g
g
mn
n
60%
40%
14%
8%
30%
49%
3%
6%
17%
28%
41%
32%
13%
14%
88%
5%
6%
1%
6-10
29
18
11
-
-
11
18
2
2
*
9
19
8
2
1
26
2
1
*
1%
2%
1%
-%
-%
1%
2%
1%
1%
*%
2%
3%
1%
*%
*%
1%
1%
1%
*%
cd
cd
i
lmn
n
61%
39%
-%
-%
39%
61%
6%
8%
1%
29%
64%
26%
6%
4%
88%
8%
3%
1%
11 or more
1
1
-
1
-
-
1
-
-
-
-
1
1
-
-
1
-
-
-
*%
*%
-%
*%
-%
-%
*%
-%
-%
-%
-%
*%
*%
-%
-%
*%
-%
-%
-%
100%
-%
46%
-%
-%
54%
-%
-%
-%
-%
54%
46%
-%
-%
100%
-%
-%
-%
ANY RADIO SETS IN THE HOME
1537
760
778
185
202
503
647
212
115
176
374
461
390
331
355
1305
116
78
37
66%
67%
65%
57%
50%
63%
80%
65%
68%
66%
74%
74%
62%
65%
61%
67%
57%
68%
58%
d
cde
gi
lmn
pr
pr
49%
51%
12%
13%
33%
42%
14%
7%
11%
24%
30%
25%
22%
23%
85%
8%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP19). In total, how many radio sets do you have in your home? Please include any mains or battery powered radio sets or wind-up radios. For now, please don't include car radios, radio listening through computers, TVs or phones.
(SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
4
4
1
3
*
*
*
*
-
-
2
2
1
*
1
3
1
-
1
*%
*%
*%
1%
*%
*%
*%
*%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
1%
ef
o
82%
18%
78%
6%
4%
11%
6%
-%
-%
43%
43%
32%
8%
18%
68%
13%
-%
19%
Mean number of radio sets
1.2
1.3
1.1
.9
.8
1.1
1.5
1.0
1.2
1.1
1.4
1.5
1.2
1.0
.9
1.2
1.0
1.2
.9
b
d
cd
cde
g
ghi
lmn
mn
n
pr
pr
Standard deviation
1.27
1.38
1.15
1.15
.95
1.25
1.38
1.00
1.21
1.13
1.33
1.51
1.33
1.05
.99
1.29
1.20
1.24
1.03
Standard error
.02
.04
.03
.06
.05
.04
.04
.05
.08
.06
.06
.06
.05
.04
.04
.03
.07
.08
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP19). In total, how many radio sets do you have in your home? Please include any mains or battery powered radio sets or wind-up radios. For now, please don't include car radios, radio listening through computers, TVs or phones.
(SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None
793
739
55
499
289
306
487
34%
36%
18%
37%
30%
28%
39%
b
d
e
93%
7%
63%
36%
39%
61%
1
826
709
117
467
353
366
460
35%
35%
38%
35%
36%
34%
37%
86%
14%
57%
43%
44%
56%
2-3
599
488
112
325
273
334
266
26%
24%
36%
24%
28%
31%
21%
a
c
f
81%
19%
54%
46%
56%
44%
4-5
82
64
18
42
40
57
24
3%
3%
6%
3%
4%
5%
2%
a
f
78%
22%
52%
48%
70%
30%
6-10
29
23
7
14
15
21
8
1%
1%
2%
1%
2%
2%
1%
f
77%
23%
47%
53%
71%
29%
11 or more
1
1
1
-
1
1
1
*%
*%
*%
-%
*%
*%
*%
46%
54%
-%
100%
54%
46%
ANY RADIO SETS IN THE HOME
1537
1283
254
848
682
778
759
66%
63%
82%
63%
70%
72%
61%
a
c
f
83%
17%
55%
44%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 133
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP19). In total, how many radio sets do you have in your home? Please include any mains or battery powered radio sets or wind-up radios. For now, please don't include car radios, radio listening through computers, TVs or phones.
(SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
4
3
1
2
2
1
3
*%
*%
*%
*%
*%
*%
*%
79%
21%
54%
46%
21%
79%
Mean number of radio sets
1.2
1.1
1.7
1.1
1.3
1.4
1.0
a
c
f
Standard deviation
1.27
1.23
1.46
1.19
1.37
1.39
1.12
Standard error
.02
.03
.07
.03
.04
.04
.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
979
455
525
149
227
348
256
146
71
123
162
211
278
224
267
796
103
47
34
42%
40%
44%
46%
56%
44%
32%
45%
42%
46%
32%
34%
44%
44%
46%
41%
51%
41%
52%
f
cef
f
j
j
j
k
k
k
oq
oq
46%
54%
15%
23%
36%
26%
15%
7%
13%
17%
22%
28%
23%
27%
81%
11%
5%
3%
1
778
378
399
118
113
260
287
117
55
85
182
211
186
176
205
654
63
43
18
33%
33%
33%
36%
28%
32%
35%
36%
33%
32%
36%
34%
30%
35%
35%
34%
31%
37%
27%
d
d
l
r
49%
51%
15%
15%
33%
37%
15%
7%
11%
23%
27%
24%
23%
26%
84%
8%
5%
2%
2-3
510
261
248
49
57
176
228
61
39
55
145
165
146
98
100
443
31
24
12
22%
23%
21%
15%
14%
22%
28%
19%
23%
21%
29%
27%
23%
19%
17%
23%
15%
21%
19%
cd
cde
gi
mn
n
p
51%
49%
10%
11%
35%
45%
12%
8%
11%
28%
32%
29%
19%
20%
87%
6%
5%
2%
4-5
48
29
19
8
6
8
26
2
2
4
11
20
14
8
6
41
4
1
1
2%
3%
2%
2%
2%
1%
3%
*%
1%
1%
2%
3%
2%
2%
1%
2%
2%
1%
1%
e
g
n
61%
39%
16%
13%
16%
55%
3%
5%
8%
24%
42%
29%
16%
12%
86%
9%
3%
2%
6-10
15
8
7
-
-
5
10
1
1
-
5
12
2
1
1
14
1
1
-
1%
1%
1%
-%
-%
1%
1%
*%
1%
-%
1%
2%
*%
*%
*%
1%
*%
1%
-%
cd
lmn
55%
45%
-%
-%
31%
69%
3%
9%
-%
35%
78%
14%
5%
3%
91%
5%
4%
-%
11 or more
1
1
-
-
-
-
1
-
-
-
-
1
-
-
-
1
-
-
-
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
ANY 'ACTIVE' RADIO SETS IN
THE HOME
1351
678
673
174
176
448
552
180
97
143
344
408
348
283
311
1152
99
68
31
58%
60%
56%
54%
44%
56%
68%
55%
58%
54%
68%
66%
55%
56%
54%
59%
49%
59%
48%
d
d
cde
ghi
lmn
pr
pr
50%
50%
13%
13%
33%
41%
13%
7%
11%
25%
30%
26%
21%
23%
85%
7%
5%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
5
3
2
1
-
3
1
-
-
-
2
2
3
-
-
4
1
-
-
*%
*%
*%
*%
-%
*%
*%
-%
-%
-%
*%
*%
*%
-%
-%
*%
*%
-%
-%
58%
42%
20%
-%
64%
16%
-%
-%
-%
42%
44%
56%
-%
-%
80%
20%
-%
-%
Mean number of 'active' radio sets
1.0
1.0
.9
.8
.7
.9
1.2
.8
.9
.8
1.2
1.2
.9
.8
.8
1.0
.7
.9
.8
b
d
d
cde
ghi
lmn
n
pr
pr
Standard deviation
1.12
1.20
1.03
.95
.91
1.05
1.28
.89
1.06
.96
1.20
1.37
1.11
.96
.89
1.14
.98
1.07
.97
Standard error
.02
.03
.03
.05
.05
.03
.04
.04
.07
.05
.05
.06
.04
.04
.03
.02
.06
.07
.06
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None
979
897
82
592
383
406
573
42%
44%
27%
44%
39%
37%
46%
b
d
e
92%
8%
60%
39%
41%
59%
1
778
666
111
438
335
335
443
33%
33%
36%
32%
34%
31%
35%
e
86%
14%
56%
43%
43%
57%
2-3
510
410
100
287
219
297
212
22%
20%
32%
21%
23%
27%
17%
a
f
80%
20%
56%
43%
58%
42%
4-5
48
35
13
22
26
34
14
2%
2%
4%
2%
3%
3%
1%
a
f
73%
27%
46%
54%
71%
29%
6-10
15
13
2
6
9
11
4
1%
1%
1%
*%
1%
1%
*%
84%
16%
37%
63%
71%
29%
11 or more
1
-
1
-
1
1
-
*%
-%
*%
-%
*%
*%
-%
a
-%
100%
-%
100%
100%
-%
ANY 'ACTIVE' RADIO SETS IN THE HOME
1351
1124
227
753
591
678
673
58%
55%
73%
56%
61%
62%
54%
a
c
f
83%
17%
56%
44%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 134
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Don't know
5
5
-
4
-
1
4
*%
*%
-%
*%
-%
*%
*%
100%
-%
84%
-%
20%
80%
Mean number of 'active' radio sets
1.0
.9
1.4
.9
1.0
1.1
.8
a
c
f
Standard deviation
1.12
1.07
1.33
1.04
1.22
1.27
.95
Standard error
.02
.02
.06
.03
.03
.03
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : Those with any 'active' radio sets in the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1654
843
811
185
169
504
796
253
141
180
343
418
477
342
416
1249
126
156
123
Effective Weighted Sample
1360
694
666
155
147
423
664
201
114
152
300
356
400
285
334
1089
122
141
113
Total
1351
678
673
174
176
448
552
180
97
143
344
408
348
283
311
1152
99
68
31
50%
50%
13%
13%
33%
41%
13%
7%
11%
25%
30%
26%
21%
23%
85%
7%
5%
2%
1
778
378
399
118
113
260
287
117
55
85
182
211
186
176
205
654
63
43
18
58%
56%
59%
68%
64%
58%
52%
65%
56%
59%
53%
52%
53%
62%
66%
57%
64%
62%
57%
ef
f
j
kl
kl
49%
51%
15%
15%
33%
37%
15%
7%
11%
23%
27%
24%
23%
26%
84%
8%
5%
2%
2-3
510
261
248
49
57
176
228
61
39
55
145
165
146
98
100
443
31
24
12
38%
39%
37%
28%
32%
39%
41%
34%
40%
38%
42%
40%
42%
35%
32%
38%
31%
35%
39%
c
cd
n
n
51%
49%
10%
11%
35%
45%
12%
8%
11%
28%
32%
29%
19%
20%
87%
6%
5%
2%
4-5
48
29
19
8
6
8
26
2
2
4
11
20
14
8
6
41
4
1
1
4%
4%
3%
4%
4%
2%
5%
1%
3%
3%
3%
5%
4%
3%
2%
4%
4%
2%
3%
e
n
61%
39%
16%
13%
16%
55%
3%
5%
8%
24%
42%
29%
16%
12%
86%
9%
3%
2%
6-10
15
8
7
-
-
5
10
1
1
-
5
12
2
1
1
14
1
1
-
1%
1%
1%
-%
-%
1%
2%
*%
1%
-%
2%
3%
1%
*%
*%
1%
1%
1%
-%
lmn
55%
45%
-%
-%
31%
69%
3%
9%
-%
35%
78%
14%
5%
3%
91%
5%
4%
-%
11 or more
1
1
-
-
-
-
1
-
-
-
-
1
-
-
-
1
-
-
-
*%
*%
-%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
ANY 'ACTIVE' RADIO SETS IN
THE HOME
1351
678
673
174
176
448
552
180
97
143
344
408
348
283
311
1152
99
68
31
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
50%
50%
13%
13%
33%
41%
13%
7%
11%
25%
30%
26%
21%
23%
85%
7%
5%
2%
Mean number of 'active' radio sets
1.7
1.7
1.6
1.5
1.5
1.6
1.8
1.4
1.6
1.6
1.7
1.9
1.7
1.5
1.4
1.7
1.5
1.6
1.6
b
cde
g
gi
lmn
mn
Standard deviation
1.01
1.11
.89
.82
.80
.91
1.17
.71
.90
.78
1.07
1.29
.96
.80
.71
1.03
.88
.94
.81
Standard error
.02
.04
.03
.06
.06
.04
.04
.04
.08
.06
.06
.06
.04
.04
.04
.03
.08
.08
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 135
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QP5). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : Those with any 'active' radio sets in the home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1654
1318
336
759
886
857
797
Effective Weighted Sample
1360
1089
283
654
747
717
646
Total
1351
1124
227
753
591
678
673
83%
17%
56%
44%
50%
50%
1
778
666
111
438
335
335
443
58%
59%
49%
58%
57%
49%
66%
b
e
86%
14%
56%
43%
43%
57%
2-3
510
410
100
287
219
297
212
38%
36%
44%
38%
37%
44%
32%
a
f
80%
20%
56%
43%
58%
42%
4-5
48
35
13
22
26
34
14
4%
3%
6%
3%
4%
5%
2%
a
f
73%
27%
46%
54%
71%
29%
6-10
15
13
2
6
9
11
4
1%
1%
1%
1%
2%
2%
1%
84%
16%
37%
63%
71%
29%
11 or more
1
-
1
-
1
1
-
*%
-%
*%
-%
*%
*%
-%
-%
100%
-%
100%
100%
-%
ANY 'ACTIVE' RADIO SETS IN THE HOME
1351
1124
227
753
591
678
673
100%
100%
100%
100%
100%
100%
100%
83%
17%
56%
44%
50%
50%
Mean number of 'active' radio sets
1.7
1.6
1.9
1.6
1.7
1.8
1.5
a
c
f
Standard deviation
1.01
.95
1.22
.89
1.14
1.14
.81
Standard error
.02
.03
.07
.03
.04
.04
.03
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
1563
727
835
240
295
508
520
261
128
175
265
340
416
355
451
1282
142
81
58
67%
64%
70%
74%
73%
64%
64%
80%
76%
66%
52%
55%
66%
70%
78%
66%
70%
70%
90%
a
ef
ef
ij
ij
j
k
k
klm
opq
47%
53%
15%
19%
32%
33%
17%
8%
11%
17%
22%
27%
23%
29%
82%
9%
5%
4%
1
555
288
267
58
85
216
196
54
30
70
160
193
140
117
105
479
46
25
5
24%
25%
22%
18%
21%
27%
24%
17%
18%
26%
31%
31%
22%
23%
18%
25%
23%
22%
7%
cd
c
gh
gh
lmn
n
r
r
r
52%
48%
10%
15%
39%
35%
10%
5%
13%
29%
35%
25%
21%
19%
86%
8%
5%
1%
2
154
83
71
15
19
53
68
6
9
18
56
64
48
24
17
136
10
7
1
7%
7%
6%
5%
5%
7%
8%
2%
6%
7%
11%
10%
8%
5%
3%
7%
5%
6%
2%
cd
g
g
gh
mn
mn
r
r
r
54%
46%
10%
12%
34%
44%
4%
6%
12%
36%
42%
32%
16%
11%
89%
7%
4%
1%
3
38
24
14
5
2
16
15
2
-
1
18
15
17
4
2
33
2
3
*
2%
2%
1%
2%
*%
2%
2%
1%
-%
*%
3%
2%
3%
1%
*%
2%
1%
2%
*%
ghi
n
mn
63%
37%
14%
5%
42%
39%
5%
-%
3%
47%
39%
44%
12%
5%
88%
5%
7%
1%
4-5
9
6
4
2
1
1
5
-
-
1
5
4
4
1
-
7
3
-
-
*%
1%
*%
1%
*%
*%
1%
-%
-%
*%
1%
1%
1%
*%
-%
*%
1%
-%
-%
g
n
n
o
60%
40%
23%
10%
16%
51%
-%
-%
9%
54%
47%
43%
10%
-%
73%
27%
-%
-%
6-10
4
3
1
-
-
3
1
-
-
-
3
3
*
-
-
3
-
1
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
1%
1%
*%
-%
-%
*%
-%
1%
-%
83%
17%
-%
-%
71%
29%
-%
-%
-%
87%
87%
13%
-%
-%
83%
-%
17%
-%
ANY 'ACTIVE' DIGITAL RADIOS IN
THE HOME
759
403
357
80
106
289
284
62
40
90
242
280
209
146
124
658
60
35
6
33%
35%
30%
25%
26%
36%
35%
19%
24%
34%
48%
45%
33%
29%
21%
34%
30%
30%
10%
b
cd
cd
gh
ghi
lmn
n
n
r
r
r
53%
47%
10%
14%
38%
37%
8%
5%
12%
32%
37%
28%
19%
16%
87%
8%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Don't know
13
5
8
5
2
2
4
3
-
2
1
1
3
5
4
12
1
-
-
1%
*%
1%
1%
*%
*%
1%
1%
-%
1%
*%
*%
*%
1%
1%
1%
1%
-%
-%
e
40%
60%
38%
14%
14%
35%
20%
-%
13%
11%
7%
22%
39%
31%
90%
10%
-%
-%
Mean number of 'active' digital radio
sets
.4
.5
.4
.3
.3
.5
.5
.2
.3
.4
.7
.7
.5
.4
.2
.5
.4
.4
.1
b
cd
cd
gh
ghi
lmn
mn
n
r
r
r
Standard deviation
.77
.83
.70
.70
.61
.81
.81
.49
.56
.67
1.01
.94
.82
.64
.52
.77
.76
.82
.41
Standard error
.01
.02
.02
.04
.03
.03
.02
.02
.04
.04
.05
.04
.03
.03
.02
.02
.05
.05
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None
1563
1376
187
862
694
666
897
67%
68%
60%
64%
71%
61%
72%
b
c
e
88%
12%
55%
44%
43%
57%
1
555
471
84
355
198
273
282
24%
23%
27%
26%
20%
25%
23%
d
85%
15%
64%
36%
49%
51%
2
154
123
31
96
56
103
51
7%
6%
10%
7%
6%
10%
4%
a
f
80%
20%
62%
36%
67%
33%
3
38
35
3
26
12
25
12
2%
2%
1%
2%
1%
2%
1%
f
92%
8%
68%
32%
67%
33%
4-5
9
6
3
4
6
9
1
*%
*%
1%
*%
1%
1%
*%
a
f
66%
34%
42%
58%
91%
9%
6-10
4
4
-
2
2
2
2
*%
*%
-%
*%
*%
*%
*%
100%
-%
44%
56%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 136
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
ANY 'ACTIVE' DIGITAL RADIOS IN THE
HOME
759
639
120
482
273
412
348
33%
32%
39%
36%
28%
38%
28%
a
d
f
84%
16%
63%
36%
54%
46%
Don't know
13
10
3
5
7
7
6
1%
1%
1%
*%
1%
1%
*%
80%
20%
35%
51%
54%
46%
Mean number of 'active' digital radio sets
.4
.4
.5
.5
.4
.6
.4
a
d
f
Standard deviation
.77
.76
.79
.76
.78
.86
.67
Standard error
.01
.02
.04
.02
.02
.02
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
None
1113
536
578
168
202
367
376
168
90
135
222
271
289
260
293
918
96
55
44
60%
58%
62%
69%
66%
57%
57%
73%
71%
60%
48%
50%
58%
64%
71%
59%
61%
61%
90%
a
ef
ef
ij
ij
j
k
k
kl
opq
48%
52%
15%
18%
33%
34%
15%
8%
12%
20%
24%
26%
23%
26%
82%
9%
5%
4%
1
533
279
254
54
83
205
191
52
29
68
155
185
138
110
100
460
45
25
4
29%
30%
27%
22%
27%
32%
29%
23%
23%
30%
34%
34%
28%
27%
24%
29%
29%
28%
7%
c
c
gh
lmn
r
r
r
52%
48%
10%
16%
38%
36%
10%
5%
13%
29%
35%
26%
21%
19%
86%
8%
5%
1%
2
148
78
70
11
19
52
66
6
7
17
56
63
45
24
16
130
10
7
1
8%
8%
8%
5%
6%
8%
10%
3%
6%
8%
12%
12%
9%
6%
4%
8%
6%
7%
2%
c
g
gh
mn
n
r
r
r
53%
47%
8%
13%
35%
44%
4%
5%
12%
38%
43%
30%
16%
11%
88%
7%
4%
1%
3
37
23
14
4
2
16
15
2
-
1
18
15
17
3
2
32
2
3
*
2%
2%
2%
2%
1%
2%
2%
1%
-%
1%
4%
3%
3%
1%
*%
2%
1%
3%
1%
ghi
mn
mn
62%
38%
11%
5%
44%
40%
5%
-%
4%
48%
40%
45%
9%
5%
87%
5%
7%
1%
4-5
9
6
4
2
1
1
5
-
-
1
5
4
4
1
-
7
3
-
-
1%
1%
*%
1%
*%
*%
1%
-%
-%
*%
1%
1%
1%
*%
-%
*%
2%
-%
-%
o
60%
40%
23%
10%
16%
51%
-%
-%
9%
54%
47%
43%
10%
-%
73%
27%
-%
-%
6-10
4
3
1
-
-
3
1
-
-
-
3
3
*
-
-
3
-
1
-
*%
*%
*%
-%
-%
*%
*%
-%
-%
-%
1%
1%
*%
-%
-%
*%
-%
1%
-%
83%
17%
-%
-%
71%
29%
-%
-%
-%
87%
87%
13%
-%
-%
83%
-%
17%
-%
ANY 'ACTIVE' DIGITAL RADIOS IN
THE HOME
731
388
342
72
105
276
278
60
36
87
237
271
203
139
118
632
59
34
5
39%
42%
37%
29%
34%
43%
42%
26%
29%
39%
51%
50%
41%
34%
28%
40%
38%
39%
10%
b
cd
cd
gh
ghi
lmn
mn
r
r
r
53%
47%
10%
14%
38%
38%
8%
5%
12%
32%
37%
28%
19%
16%
87%
8%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2232
1123
1109
266
296
733
937
334
179
264
453
539
663
464
565
1640
196
201
195
Effective Weighted Sample
1822
919
903
218
251
608
781
266
142
221
396
459
549
387
450
1430
189
183
181
Total
1856
928
928
244
309
645
658
231
126
224
460
543
495
404
414
1561
157
89
49
50%
50%
13%
17%
35%
35%
12%
7%
12%
25%
29%
27%
22%
22%
84%
8%
5%
3%
Don't know
12
5
8
4
2
2
4
3
-
2
1
1
3
5
3
11
1
-
-
1%
*%
1%
2%
1%
*%
1%
1%
-%
1%
*%
*%
1%
1%
1%
1%
1%
-%
-%
e
37%
63%
35%
15%
14%
36%
21%
-%
14%
12%
7%
23%
41%
28%
90%
10%
-%
-%
Mean number of 'active' digital radio
sets
.5
.6
.5
.4
.4
.6
.6
.3
.3
.5
.8
.7
.6
.4
.3
.6
.5
.6
.1
b
cd
cd
gh
ghi
lmn
mn
n
r
r
r
Standard deviation
.82
.88
.75
.74
.66
.87
.86
.56
.59
.70
1.03
.98
.87
.67
.57
.82
.83
.89
.43
Standard error
.02
.03
.02
.05
.04
.03
.03
.03
.04
.04
.05
.04
.03
.03
.02
.02
.06
.06
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
None
1113
971
143
659
451
506
607
60%
61%
54%
58%
63%
56%
64%
b
e
87%
13%
59%
40%
45%
55%
1
533
452
81
341
190
263
270
29%
28%
31%
30%
26%
29%
29%
85%
15%
64%
36%
49%
51%
2
148
118
30
94
52
99
49
8%
7%
11%
8%
7%
11%
5%
a
f
80%
20%
64%
35%
67%
33%
3
37
34
3
25
12
24
12
2%
2%
1%
2%
2%
3%
1%
f
92%
8%
67%
33%
66%
34%
4-5
9
6
3
4
6
9
1
1%
*%
1%
*%
1%
1%
*%
f
66%
34%
42%
58%
91%
9%
6-10
4
4
-
2
2
2
2
*%
*%
-%
*%
*%
*%
*%
100%
-%
44%
56%
45%
55%
ANY 'ACTIVE' DIGITAL RADIOS IN THE
HOME
731
613
117
465
262
396
334
39%
38%
45%
41%
36%
44%
35%
a
d
f
84%
16%
64%
36%
54%
46%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 137
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP9. You said earlier that you have (NUMBER AT QP8) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2232
1835
397
1142
1079
1117
1115
Effective Weighted Sample
1822
1509
331
970
909
921
902
Total
1856
1594
262
1129
718
909
947
86%
14%
61%
39%
49%
51%
Don't know
12
10
3
5
6
7
5
1%
1%
1%
*%
1%
1%
1%
79%
21%
37%
49%
57%
43%
Mean number of 'active' digital radio sets
.5
.5
.6
.6
.5
.6
.4
a
f
Standard deviation
.82
.82
.83
.79
.86
.89
.73
Standard error
.02
.02
.04
.02
.03
.03
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP10. In most weeks, how many motor vehicles do you personally use - as a driver or a passenger? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
518
208
309
85
105
122
206
175
54
36
36
50
132
92
243
406
71
27
14
22%
18%
26%
26%
26%
15%
25%
54%
32%
14%
7%
8%
21%
18%
42%
21%
35%
23%
22%
a
e
e
e
hij
ij
j
k
k
klm
oqr
40%
60%
16%
20%
24%
40%
34%
10%
7%
7%
10%
25%
18%
47%
78%
14%
5%
3%
1
1230
621
608
143
215
420
452
133
100
165
266
353
322
288
265
1032
96
64
37
53%
55%
51%
44%
53%
53%
56%
41%
60%
62%
52%
57%
51%
57%
46%
53%
47%
55%
58%
c
c
c
g
gj
g
n
n
n
p
51%
49%
12%
17%
34%
37%
11%
8%
13%
22%
29%
26%
23%
22%
84%
8%
5%
3%
2
476
242
234
64
67
219
126
14
12
57
175
179
142
104
51
412
33
20
11
20%
21%
20%
20%
17%
27%
16%
4%
7%
21%
34%
29%
23%
21%
9%
21%
16%
18%
17%
cdf
gh
ghi
lmn
n
n
51%
49%
13%
14%
46%
26%
3%
3%
12%
37%
38%
30%
22%
11%
87%
7%
4%
2%
3
77
45
32
25
12
25
16
-
1
3
23
25
25
18
9
70
3
3
1
3%
4%
3%
8%
3%
3%
2%
-%
*%
1%
5%
4%
4%
3%
2%
4%
2%
2%
2%
def
g
ghi
n
n
n
58%
42%
32%
15%
32%
20%
-%
1%
4%
30%
33%
32%
23%
12%
91%
4%
4%
2%
4 or more
33
18
15
7
4
12
10
4
2
5
9
14
7
4
9
31
-
1
*
1%
2%
1%
2%
1%
1%
1%
1%
1%
2%
2%
2%
1%
1%
2%
2%
-%
1%
1%
p
55%
45%
22%
13%
36%
30%
11%
5%
15%
27%
41%
20%
11%
27%
94%
-%
5%
1%
Don't know
1
*
1
*
-
1
-
1
-
-
-
-
-
*
1
1
-
-
*
*%
*%
*%
*%
-%
*%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
-%
-%
1%
o
27%
73%
27%
-%
73%
-%
73%
-%
-%
-%
-%
-%
27%
73%
73%
-%
-%
27%
Mean number of motor vehicles
1.1
1.2
1.0
1.2
1.0
1.2
1.0
.5
.8
1.2
1.4
1.4
1.1
1.1
.8
1.1
.8
1.0
1.0
b
df
df
g
gh
ghi
lmn
n
n
pr
p
p
Standard deviation
.94
1.04
.83
.98
.87
.80
1.06
.68
.67
.76
.77
.80
.86
.80
1.17
.97
.74
.86
.73
Standard error
.02
.03
.02
.05
.04
.03
.03
.03
.04
.04
.03
.03
.03
.03
.04
.02
.05
.05
.05
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 138
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP10. In most weeks, how many motor vehicles do you personally use - as a driver or a passenger? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None
518
479
38
201
314
145
373
22%
24%
12%
15%
32%
13%
30%
b
c
e
93%
7%
39%
61%
28%
72%
1
1230
1062
167
720
504
597
632
53%
52%
54%
53%
52%
55%
51%
f
86%
14%
59%
41%
49%
51%
2
476
394
83
348
124
276
200
20%
19%
27%
26%
13%
25%
16%
a
d
f
83%
17%
73%
26%
58%
42%
3
77
64
13
56
20
48
29
3%
3%
4%
4%
2%
4%
2%
d
f
83%
17%
73%
26%
62%
38%
4 or more
33
25
8
24
9
17
16
1%
1%
3%
2%
1%
2%
1%
76%
24%
71%
29%
53%
47%
Don't know
1
1
*
-
1
1
-
*%
*%
*%
-%
*%
*%
-%
73%
27%
-%
100%
100%
-%
Mean number of motor vehicles
1.1
1.1
1.4
1.3
.9
1.3
1.0
a
d
f
Standard deviation
.94
.83
1.46
1.00
.81
1.03
.83
Standard error
.02
.02
.07
.03
.02
.03
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP11. How many of these motor vehicles have a radio? (SINGLE CODE)
Base : Those who use at least one motor vehicle in most weeks
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2157
1105
1052
262
287
765
843
208
164
283
466
569
674
472
441
1607
162
197
191
Effective Weighted Sample
1764
911
854
217
242
632
705
168
130
233
406
485
553
394
353
1405
157
180
177
Total
1816
926
890
239
298
676
603
150
114
230
472
571
496
414
335
1545
132
88
50
51%
49%
13%
16%
37%
33%
8%
6%
13%
26%
31%
27%
23%
18%
85%
7%
5%
3%
None
33
15
19
5
4
13
11
9
3
6
8
2
8
13
10
28
1
3
1
2%
2%
2%
2%
1%
2%
2%
6%
2%
3%
2%
*%
2%
3%
3%
2%
1%
4%
2%
j
k
k
k
44%
56%
16%
13%
39%
33%
25%
8%
19%
23%
5%
25%
40%
30%
84%
4%
9%
2%
1
1212
617
595
138
212
418
444
126
98
162
268
356
325
275
256
1018
95
62
37
67%
67%
67%
58%
71%
62%
74%
84%
86%
70%
57%
62%
65%
66%
76%
66%
72%
70%
74%
ce
ce
ij
ij
j
klm
o
51%
49%
11%
17%
35%
37%
10%
8%
13%
22%
29%
27%
23%
21%
84%
8%
5%
3%
2
458
235
224
63
67
208
121
14
11
54
167
174
132
102
50
396
32
19
11
25%
25%
25%
26%
22%
31%
20%
9%
10%
24%
35%
31%
27%
25%
15%
26%
24%
21%
22%
f
df
gh
ghi
n
n
n
51%
49%
14%
15%
45%
26%
3%
2%
12%
36%
38%
29%
22%
11%
86%
7%
4%
2%
3
72
42
31
23
10
25
14
1
1
3
22
25
25
14
9
65
3
3
1
4%
4%
3%
10%
3%
4%
2%
*%
1%
1%
5%
4%
5%
3%
3%
4%
2%
4%
2%
def
ghi
57%
43%
32%
14%
35%
20%
1%
1%
4%
30%
35%
34%
19%
13%
90%
4%
5%
1%
4 or more
29
14
15
7
4
10
8
1
2
4
8
13
6
4
6
28
-
1
*
2%
2%
2%
3%
1%
2%
1%
1%
1%
2%
2%
2%
1%
1%
2%
2%
-%
1%
1%
49%
51%
22%
14%
35%
28%
5%
5%
15%
29%
44%
21%
13%
22%
97%
-%
2%
1%
Don't know
11
4
7
2
2
2
5
-
-
-
-
1
1
6
3
10
1
1
-
1%
*%
1%
1%
1%
*%
1%
-%
-%
-%
-%
*%
*%
1%
1%
1%
*%
1%
-%
kl
34%
66%
23%
14%
14%
48%
-%
-%
-%
-%
8%
7%
54%
31%
89%
6%
5%
-%
Mean number of motor vehicles
1.4
1.4
1.4
1.5
1.3
1.4
1.3
1.1
1.1
1.3
1.5
1.5
1.4
1.3
1.3
1.4
1.3
1.3
1.3
def
f
gh
ghi
mn
r
Standard deviation
.84
.96
.68
.83
.75
.68
1.01
.49
.51
.67
.69
.72
.69
.69
1.27
.87
.52
.69
.56
Standard error
.02
.03
.02
.05
.04
.02
.04
.03
.04
.04
.03
.03
.03
.03
.06
.02
.04
.05
.04
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 139
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP11. How many of these motor vehicles have a radio? (SINGLE CODE)
Base : Those who use at least one motor vehicle in most weeks
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2157
1750
407
1172
971
1141
1016
Effective Weighted Sample
1764
1444
339
991
819
945
822
Total
1816
1545
271
1148
658
939
877
85%
15%
63%
36%
52%
48%
None
33
28
6
21
12
17
17
2%
2%
2%
2%
2%
2%
2%
83%
17%
63%
37%
50%
50%
1
1212
1047
165
715
492
592
620
67%
68%
61%
62%
75%
63%
71%
b
c
e
86%
14%
59%
41%
49%
51%
2
458
378
80
335
120
265
193
25%
24%
30%
29%
18%
28%
22%
d
f
83%
17%
73%
26%
58%
42%
3
72
58
14
53
20
45
28
4%
4%
5%
5%
3%
5%
3%
80%
20%
73%
27%
62%
38%
4 or more
29
23
6
21
8
16
13
2%
1%
2%
2%
1%
2%
2%
79%
21%
72%
28%
54%
46%
Don't know
11
11
-
4
6
5
6
1%
1%
-%
*%
1%
1%
1%
100%
-%
42%
52%
43%
57%
Mean number of motor vehicles
1.4
1.4
1.5
1.4
1.3
1.4
1.3
a
d
f
Standard deviation
.84
.67
1.44
.93
.63
.96
.67
Standard error
.02
.02
.07
.03
.02
.03
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP12/13. Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who use at least one motor vehicle with a radio in most weeks
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2107
1081
1026
254
279
751
823
198
159
275
460
566
661
454
425
1571
159
189
188
Effective Weighted Sample
1723
891
832
211
236
620
688
160
126
226
400
482
542
380
339
1372
154
172
174
Total
1772
908
864
231
292
661
587
142
112
224
465
569
487
395
321
1508
130
85
49
51%
49%
13%
16%
37%
33%
8%
6%
13%
26%
32%
27%
22%
18%
85%
7%
5%
3%
None
1046
554
491
114
180
399
353
82
77
144
277
321
290
237
197
889
71
53
33
59%
61%
57%
49%
62%
60%
60%
58%
69%
64%
60%
56%
59%
60%
61%
59%
55%
62%
68%
c
c
c
g
op
53%
47%
11%
17%
38%
34%
8%
7%
14%
27%
31%
28%
23%
19%
85%
7%
5%
3%
1
403
222
181
59
63
164
117
24
20
47
121
142
115
89
57
339
43
16
6
23%
24%
21%
26%
22%
25%
20%
17%
18%
21%
26%
25%
24%
23%
18%
22%
33%
19%
12%
f
g
n
n
r
oqr
55%
45%
15%
16%
41%
29%
6%
5%
12%
30%
35%
29%
22%
14%
84%
11%
4%
1%
2
106
52
54
17
15
47
27
3
1
5
42
47
31
18
11
91
8
6
1
6%
6%
6%
7%
5%
7%
5%
2%
1%
2%
9%
8%
6%
5%
3%
6%
6%
7%
3%
f
ghi
mn
49%
51%
16%
14%
44%
25%
3%
1%
4%
40%
44%
29%
17%
10%
85%
7%
6%
1%
3
15
8
7
4
1
7
2
1
-
-
3
6
3
4
1
12
1
1
-
1%
1%
1%
2%
*%
1%
*%
*%
-%
-%
1%
1%
1%
1%
*%
1%
1%
2%
-%
f
55%
45%
29%
8%
51%
12%
4%
-%
-%
22%
43%
23%
30%
4%
84%
7%
9%
-%
4 or more
4
3
1
1
-
1
1
-
-
1
-
3
1
-
-
4
-
-
-
*%
*%
*%
1%
-%
*%
*%
-%
-%
*%
-%
*%
*%
-%
-%
*%
-%
-%
-%
64%
36%
37%
-%
36%
27%
-%
-%
27%
-%
63%
37%
-%
-%
100%
-%
-%
-%
ANY DIGITAL RADIO IN VEHICLES
528
284
244
82
79
220
147
27
22
53
166
197
151
112
69
445
52
24
7
30%
31%
28%
35%
27%
33%
25%
19%
19%
24%
36%
35%
31%
28%
21%
30%
40%
28%
15%
f
f
ghi
mn
n
n
r
oqr
r
54%
46%
16%
15%
42%
28%
5%
4%
10%
31%
37%
29%
21%
13%
84%
10%
5%
1%
Don't know
198
69
129
35
33
43
87
33
13
26
21
50
47
46
55
174
8
8
9
11%
8%
15%
15%
11%
6%
15%
23%
12%
12%
5%
9%
10%
12%
17%
12%
6%
10%
17%
a
e
e
e
hij
j
j
klm
p
opq
35%
65%
18%
17%
21%
44%
17%
7%
13%
11%
25%
23%
23%
28%
88%
4%
4%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP12/13. Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who use at least one motor vehicle with a radio in most weeks
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Mean number of 'ACTIVE' digital
radios in vehicles
.4
.4
.4
.5
.3
.4
.3
.2
.2
.3
.5
.5
.4
.4
.3
.4
.5
.4
.2
df
df
ghi
mn
n
n
r
r
r
Standard deviation
.66
.66
.66
.77
.59
.71
.59
.49
.44
.55
.69
.74
.67
.62
.52
.67
.65
.70
.46
Standard error
.01
.02
.02
.05
.04
.03
.02
.03
.03
.03
.03
.03
.03
.03
.03
.02
.05
.05
.03
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP12/13. Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who use at least one motor vehicle with a radio in most weeks
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2107
1709
398
1148
946
1118
989
Effective Weighted Sample
1723
1410
332
970
797
926
800
Total
1772
1507
265
1123
640
917
855
85%
15%
63%
36%
52%
48%
None
1046
872
173
676
365
567
479
59%
58%
65%
60%
57%
62%
56%
a
f
83%
17%
65%
35%
54%
46%
1
403
345
59
274
129
204
199
23%
23%
22%
24%
20%
22%
23%
d
85%
15%
68%
32%
51%
49%
2
106
95
11
81
22
57
49
6%
6%
4%
7%
4%
6%
6%
d
90%
10%
76%
21%
54%
46%
3
15
11
3
9
5
10
5
1%
1%
1%
1%
1%
1%
1%
78%
22%
64%
36%
66%
34%
4 or more
4
4
-
2
2
1
3
*%
*%
-%
*%
*%
*%
*%
100%
-%
52%
48%
27%
73%
ANY DIGITAL RADIO IN VEHICLES
528
455
73
366
159
272
256
30%
30%
28%
33%
25%
30%
30%
d
86%
14%
69%
30%
52%
48%
Don't know
198
179
19
80
116
78
120
11%
12%
7%
7%
18%
8%
14%
b
c
e
90%
10%
41%
59%
39%
61%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 140
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP12/13. Is the radio in this vehicle a digital radio?/ How many of the radios in those vehicles are digital radios? READ OUT EXPLANATION IF NECESSARY (SINGLE CODE)
Base : Those who use at least one motor vehicle with a radio in most weeks
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Mean number of 'ACTIVE' digital radios in
vehicles
.4
.4
.3
.4
.3
.4
.4
d
Standard deviation
.66
.67
.62
.68
.62
.66
.66
Standard error
.01
.02
.03
.02
.02
.02
.02
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (QP13). SHOWCARD Before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Through a TV service - such as
Freeview, Sky, Virgin, BT TV
1717
860
857
264
321
642
491
195
115
207
434
517
478
370
352
1470
138
82
28
74%
76%
71%
81%
80%
80%
61%
60%
69%
78%
85%
83%
76%
73%
61%
75%
68%
71%
43%
b
f
f
f
g
gh
ghi
lmn
n
n
pr
r
r
50%
50%
15%
19%
37%
29%
11%
7%
12%
25%
30%
28%
22%
20%
86%
8%
5%
2%
Using a computer connected to the
internet
1646
832
814
261
318
634
434
168
97
202
428
522
468
349
306
1421
118
71
36
70%
73%
68%
80%
79%
79%
54%
52%
58%
76%
84%
84%
75%
69%
53%
73%
58%
62%
55%
b
f
f
f
gh
ghi
lmn
mn
n
pqr
51%
49%
16%
19%
39%
26%
10%
6%
12%
26%
32%
28%
21%
19%
86%
7%
4%
2%
Using a smartphone - such as an
iPhone or BlackBerry
1563
776
787
265
320
610
368
167
98
182
422
486
438
335
303
1353
114
65
31
67%
68%
66%
82%
79%
76%
46%
51%
58%
68%
83%
78%
70%
66%
52%
69%
56%
57%
48%
f
f
f
gh
ghi
lmn
n
n
pqr
r
50%
50%
17%
20%
39%
24%
11%
6%
12%
27%
31%
28%
21%
19%
87%
7%
4%
2%
Using an MP3 player - such as an
iPod
1236
617
620
234
258
485
259
134
72
137
328
396
366
249
225
1073
88
52
23
53%
54%
52%
72%
64%
61%
32%
41%
43%
51%
65%
64%
58%
49%
39%
55%
43%
45%
35%
def
f
f
g
ghi
mn
mn
n
pqr
r
50%
50%
19%
21%
39%
21%
11%
6%
11%
27%
32%
30%
20%
18%
87%
7%
4%
2%
Using a games console - such as a
PlayStation or Wii
934
502
433
189
225
366
154
91
47
102
264
300
277
192
165
806
71
41
17
40%
44%
36%
58%
56%
46%
19%
28%
28%
38%
52%
48%
44%
38%
28%
41%
35%
35%
26%
b
ef
ef
f
gh
ghi
mn
mn
n
r
r
r
54%
46%
20%
24%
39%
16%
10%
5%
11%
28%
32%
30%
21%
18%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (QP13). SHOWCARD Before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
AWARE CAN LISTEN IN ANY OF
THESE WAYS
1909
945
964
291
352
717
549
222
127
232
472
562
534
408
405
1629
150
89
40
82%
83%
80%
90%
87%
90%
68%
68%
76%
87%
93%
90%
85%
81%
70%
83%
74%
77%
63%
f
f
f
gh
ghi
lmn
mn
n
pqr
r
r
49%
51%
15%
18%
38%
29%
12%
7%
12%
25%
29%
28%
21%
21%
85%
8%
5%
2%
AWARE CAN LISTEN THROUGH
COMPUTER & INTERNET,
DIGITAL TV OR GAMES
CONSOLE
1858
924
935
280
345
696
538
214
126
225
462
554
521
397
387
1585
147
87
39
80%
81%
78%
86%
86%
87%
66%
66%
75%
84%
91%
89%
83%
78%
67%
81%
72%
76%
61%
b
f
f
f
g
gh
ghi
lmn
mn
n
pqr
r
r
50%
50%
15%
19%
37%
29%
11%
7%
12%
25%
30%
28%
21%
21%
85%
8%
5%
2%
No, none of these
426
190
235
33
51
82
260
104
41
35
36
60
94
99
173
323
53
26
24
18%
17%
20%
10%
13%
10%
32%
32%
24%
13%
7%
10%
15%
19%
30%
17%
26%
23%
37%
cde
ij
ij
j
k
kl
klm
o
o
opq
45%
55%
8%
12%
19%
61%
24%
10%
8%
8%
14%
22%
23%
41%
76%
12%
6%
6%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (QP13). SHOWCARD Before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Through a TV service - such as Freeview,
Sky, Virgin, BT TV
1717
1498
219
1099
609
820
898
74%
74%
71%
81%
63%
76%
72%
d
f
87%
13%
64%
35%
48%
52%
Using a computer connected to the internet
1646
1433
213
1083
553
797
848
70%
71%
69%
80%
57%
73%
68%
d
f
87%
13%
66%
34%
48%
52%
Using a smartphone - such as an iPhone or
BlackBerry
1563
1371
192
1055
499
720
843
67%
68%
62%
78%
51%
66%
67%
b
d
88%
12%
68%
32%
46%
54%
Using an MP3 player - such as an iPod
1236
1083
153
851
377
572
664
53%
53%
49%
63%
39%
53%
53%
d
88%
12%
69%
30%
46%
54%
Using a games console - such as a
PlayStation or Wii
934
825
109
660
268
427
508
40%
41%
35%
49%
28%
39%
41%
b
d
88%
12%
71%
29%
46%
54%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 142
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP14 (QP13). SHOWCARD Before today, were you aware that you can listen to radio programmes as they are broadcast in these ways? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
AWARE CAN LISTEN IN ANY OF THESE
WAYS
1909
1661
248
1212
687
904
1005
82%
82%
80%
90%
71%
83%
80%
d
87%
13%
64%
36%
47%
53%
AWARE CAN LISTEN THROUGH
COMPUTER & INTERNET, DIGITAL TV OR
GAMES CONSOLE
1858
1614
244
1177
672
892
966
80%
80%
79%
87%
69%
82%
77%
d
f
87%
13%
63%
36%
48%
52%
No, none of these
426
364
62
137
287
181
245
18%
18%
20%
10%
29%
17%
20%
c
85%
15%
32%
67%
42%
58%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP15 (QP14). SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTI CODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2615
1292
1323
355
372
884
1004
400
222
312
495
607
800
547
661
1922
234
244
215
Effective Weighted Sample
2148
1066
1082
294
315
732
842
326
177
259
433
519
664
455
535
1682
226
223
200
Total
2182
1075
1106
313
379
774
717
280
157
258
502
611
602
474
495
1831
187
109
55
49%
51%
14%
17%
35%
33%
13%
7%
12%
23%
28%
28%
22%
23%
84%
9%
5%
3%
Clear and high quality sound/
interference free
1328
708
619
170
233
520
404
128
82
162
367
416
380
278
254
1135
112
59
21
61%
66%
56%
54%
62%
67%
56%
46%
52%
63%
73%
68%
63%
59%
51%
62%
60%
55%
39%
b
cf
gh
ghi
mn
n
n
qr
r
r
53%
47%
13%
18%
39%
30%
10%
6%
12%
28%
31%
29%
21%
19%
85%
8%
4%
2%
A wider choice of radio stations/
digital-only radio stations
1248
652
596
179
235
500
333
105
77
165
348
399
358
274
217
1054
116
53
23
57%
61%
54%
57%
62%
65%
47%
38%
49%
64%
69%
65%
59%
58%
44%
58%
62%
49%
43%
b
f
f
cf
g
gh
gh
lmn
n
n
qr
qr
52%
48%
14%
19%
40%
27%
8%
6%
13%
28%
32%
29%
22%
17%
85%
9%
4%
2%
Ease of use (e.g. find your station
by name, not frequency)
743
395
348
102
140
309
191
56
32
102
211
260
226
150
107
640
63
28
12
34%
37%
31%
33%
37%
40%
27%
20%
21%
39%
42%
43%
38%
32%
22%
35%
34%
26%
22%
b
f
f
cf
gh
gh
mn
mn
n
qr
r
53%
47%
14%
19%
42%
26%
8%
4%
14%
28%
35%
30%
20%
14%
86%
8%
4%
2%
Extra features (including ability to
pause and rewind live radio,
programme guides)
529
291
238
92
108
199
130
55
18
74
157
189
146
109
84
470
31
17
11
24%
27%
22%
29%
29%
26%
18%
20%
11%
28%
31%
31%
24%
23%
17%
26%
17%
15%
21%
b
f
f
f
h
gh
gh
lmn
n
n
pq
55%
45%
17%
20%
38%
25%
10%
3%
14%
30%
36%
28%
21%
16%
89%
6%
3%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP15 (QP14). SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTI CODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2615
1292
1323
355
372
884
1004
400
222
312
495
607
800
547
661
1922
234
244
215
Effective Weighted Sample
2148
1066
1082
294
315
732
842
326
177
259
433
519
664
455
535
1682
226
223
200
Total
2182
1075
1106
313
379
774
717
280
157
258
502
611
602
474
495
1831
187
109
55
49%
51%
14%
17%
35%
33%
13%
7%
12%
23%
28%
28%
22%
23%
84%
9%
5%
3%
Scrolling text information about the
programme (e.g. track and artist
name, phone numbers, topics,
guests)
510
288
222
71
110
209
119
38
17
74
156
196
138
105
70
464
26
15
5
23%
27%
20%
23%
29%
27%
17%
14%
11%
29%
31%
32%
23%
22%
14%
25%
14%
14%
8%
b
f
f
f
gh
gh
lmn
n
n
pqr
56%
44%
14%
22%
41%
23%
8%
3%
15%
31%
38%
27%
21%
14%
91%
5%
3%
1%
Future-proof/ ready for switchover
309
178
131
42
65
126
77
26
12
48
100
107
102
54
46
271
22
11
4
14%
17%
12%
13%
17%
16%
11%
9%
8%
19%
20%
17%
17%
11%
9%
15%
12%
10%
8%
b
f
f
gh
gh
mn
mn
r
58%
42%
14%
21%
41%
25%
8%
4%
16%
32%
35%
33%
18%
15%
88%
7%
4%
1%
ANY FEATURES ASSOCIATED
WITH DIGITAL RADIO
1702
880
823
234
304
651
512
177
111
210
445
512
490
368
332
1440
145
77
40
78%
82%
74%
75%
80%
84%
72%
63%
71%
81%
89%
84%
81%
78%
67%
79%
77%
71%
73%
b
f
cf
gh
ghi
mn
n
n
q
52%
48%
14%
18%
38%
30%
10%
7%
12%
26%
30%
29%
22%
20%
85%
9%
5%
2%
None of these
479
195
284
78
74
123
204
103
46
49
57
98
111
107
163
391
41
31
15
22%
18%
26%
25%
20%
16%
28%
37%
29%
19%
11%
16%
18%
22%
33%
21%
22%
29%
27%
a
e
de
ij
ij
j
k
klm
o
41%
59%
16%
16%
26%
43%
22%
10%
10%
12%
21%
23%
22%
34%
82%
9%
7%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP15 (QP14). SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTI CODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2615
2173
442
1319
1280
1280
1335
Effective Weighted Sample
2148
1797
371
1123
1087
1060
1091
Total
2182
1888
294
1303
866
1039
1142
87%
13%
60%
40%
48%
52%
Clear and high quality sound/ interference
free
1328
1152
175
874
446
659
669
61%
61%
60%
67%
52%
63%
59%
d
f
87%
13%
66%
34%
50%
50%
A wider choice of radio stations/ digital-only
radio stations
1248
1081
167
831
410
594
653
57%
57%
57%
64%
47%
57%
57%
d
87%
13%
67%
33%
48%
52%
Ease of use (e.g. find your station by name,
not frequency)
743
652
91
521
220
335
408
34%
35%
31%
40%
25%
32%
36%
d
88%
12%
70%
30%
45%
55%
Extra features (including ability to pause and
rewind live radio, programme guides)
529
454
76
371
155
252
277
24%
24%
26%
28%
18%
24%
24%
d
86%
14%
70%
29%
48%
52%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 143
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP15 (QP14). SHOWCARD Which, if any, of these features did you associate with digital radio before today? (MULTI CODE)
Base : All aware of digital radio, with experience of listening to digital radio or aware of ways of listening to digital radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2615
2173
442
1319
1280
1280
1335
Effective Weighted Sample
2148
1797
371
1123
1087
1060
1091
Total
2182
1888
294
1303
866
1039
1142
87%
13%
60%
40%
48%
52%
Scrolling text information about the
programme (e.g. track and artist name,
phone numbers, topics, guests)
510
448
62
369
138
243
267
23%
24%
21%
28%
16%
23%
23%
d
88%
12%
72%
27%
48%
52%
Future-proof/ ready for switchover
309
270
39
211
96
147
161
14%
14%
13%
16%
11%
14%
14%
d
87%
13%
68%
31%
48%
52%
ANY FEATURES ASSOCIATED WITH
DIGITAL RADIO
1702
1469
233
1091
604
833
869
78%
78%
79%
84%
70%
80%
76%
d
f
86%
14%
64%
35%
49%
51%
None of these
479
418
61
213
262
206
273
22%
22%
21%
16%
30%
20%
24%
c
e
87%
13%
44%
55%
43%
57%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP16 (QP15). SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTI CODE)
Base : All with any type of digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
1125
600
525
132
134
409
450
92
70
137
303
352
376
210
187
893
99
94
39
Effective Weighted Sample
953
509
444
113
118
352
386
79
58
116
267
303
322
181
159
782
96
85
36
Total
1002
525
476
130
148
384
340
73
53
115
305
356
290
199
157
864
82
45
11
52%
48%
13%
15%
38%
34%
**
**
11%
30%
36%
29%
20%
16%
86%
**
**
**
Clear and high quality sound/
interference free
641
357
284
73
97
259
212
**
**
76
217
240
177
127
97
548
**
**
**
64%
68%
60%
56%
66%
67%
62%
**
**
66%
71%
67%
61%
64%
62%
63%
**
**
**
b
c
56%
44%
11%
15%
40%
33%
**
**
12%
34%
37%
28%
20%
15%
85%
**
**
**
A wider choice of radio stations/
digital-only radio stations
586
313
274
79
91
244
172
**
**
74
191
216
175
110
86
496
**
**
**
59%
59%
57%
61%
62%
64%
51%
**
**
64%
63%
61%
60%
55%
55%
57%
**
**
**
f
f
53%
47%
13%
16%
42%
29%
**
**
13%
33%
37%
30%
19%
15%
85%
**
**
**
Ease of use (e.g. find your station
by name, not frequency)
403
215
188
48
62
175
117
**
**
51
125
155
120
71
56
343
**
**
**
40%
41%
39%
37%
42%
46%
34%
**
**
44%
41%
44%
41%
36%
36%
40%
**
**
**
f
53%
47%
12%
15%
44%
29%
**
**
13%
31%
39%
30%
18%
14%
85%
**
**
**
Scrolling text information about the
programme (e.g. track and artist
name, phone numbers, topics,
guests)
287
167
120
40
53
121
74
**
**
37
101
119
84
51
33
253
**
**
**
29%
32%
25%
31%
36%
31%
22%
**
**
32%
33%
33%
29%
26%
21%
29%
**
**
**
b
f
f
n
58%
42%
14%
18%
42%
26%
**
**
13%
35%
42%
29%
18%
11%
88%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP16 (QP15). SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTI CODE)
Base : All with any type of digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
1125
600
525
132
134
409
450
92
70
137
303
352
376
210
187
893
99
94
39
Effective Weighted Sample
953
509
444
113
118
352
386
79
58
116
267
303
322
181
159
782
96
85
36
Total
1002
525
476
130
148
384
340
73
53
115
305
356
290
199
157
864
82
45
11
52%
48%
13%
15%
38%
34%
**
**
11%
30%
36%
29%
20%
16%
86%
**
**
**
Extra features (including ability to
pause and rewind live radio,
programme guides)
239
129
109
35
44
95
65
**
**
28
80
95
65
45
33
211
**
**
**
24%
25%
23%
27%
30%
25%
19%
**
**
24%
26%
27%
23%
23%
21%
24%
**
**
**
f
54%
46%
15%
18%
40%
27%
**
**
12%
33%
40%
27%
19%
14%
89%
**
**
**
EXPERIENCED ANY FEATURES
WHEN LISTENING
801
438
363
95
114
325
267
**
**
96
261
290
236
153
122
682
**
**
**
80%
83%
76%
73%
77%
84%
79%
**
**
84%
86%
81%
81%
77%
78%
79%
**
**
**
b
cf
55%
45%
12%
14%
41%
33%
**
**
12%
33%
36%
29%
19%
15%
85%
**
**
**
None of these
201
87
113
35
34
60
72
**
**
19
44
66
54
46
34
183
**
**
**
20%
17%
24%
27%
23%
16%
21%
**
**
16%
14%
19%
19%
23%
22%
21%
**
**
**
a
e
e
43%
57%
17%
17%
30%
36%
**
**
9%
22%
33%
27%
23%
17%
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP16 (QP15). SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTI CODE)
Base : All with any type of digital radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1125
919
206
640
481
627
498
Effective Weighted Sample
953
781
181
557
422
533
423
Total
1002
851
151
654
343
528
473
85%
15%
65%
34%
53%
47%
Clear and high quality sound/ interference
free
641
544
97
439
201
345
296
64%
64%
65%
67%
59%
65%
62%
d
85%
15%
69%
31%
54%
46%
A wider choice of radio stations/ digital-only
radio stations
586
499
87
411
175
307
280
59%
59%
58%
63%
51%
58%
59%
d
85%
15%
70%
30%
52%
48%
Ease of use (e.g. find your station by name,
not frequency)
403
351
52
285
117
198
205
40%
41%
35%
44%
34%
37%
43%
d
87%
13%
71%
29%
49%
51%
Scrolling text information about the
programme (e.g. track and artist name,
phone numbers, topics, guests)
287
245
41
206
80
147
140
29%
29%
27%
31%
23%
28%
30%
d
86%
14%
72%
28%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 144
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP16 (QP15). SHOWCARD As a digital radio listener, which, if any, of these features of digital radio have you had experience of when listening to digital radio? (MULTI CODE)
Base : All with any type of digital radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1125
919
206
640
481
627
498
Effective Weighted Sample
953
781
181
557
422
533
423
Total
1002
851
151
654
343
528
473
85%
15%
65%
34%
53%
47%
Extra features (including ability to pause and
rewind live radio, programme guides)
239
207
31
161
77
109
129
24%
24%
21%
25%
22%
21%
27%
e
87%
13%
67%
32%
46%
54%
EXPERIENCED ANY FEATURES WHEN
LISTENING
801
675
126
537
263
426
375
80%
79%
83%
82%
77%
81%
79%
d
84%
16%
67%
33%
53%
47%
None of these
201
176
25
117
79
102
99
20%
21%
17%
18%
23%
19%
21%
c
87%
13%
58%
39%
51%
49%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QP20). Do you use surround sound speakers with your digital radio set? These would be separate to the radio set and placed around the room to provide surround sound.
Base : All with any type of digital radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
1125
600
525
132
134
409
450
92
70
137
303
352
376
210
187
893
99
94
39
Effective Weighted Sample
953
509
444
113
118
352
386
79
58
116
267
303
322
181
159
782
96
85
36
Total
1002
525
476
130
148
384
340
73
53
115
305
356
290
199
157
864
82
45
11
52%
48%
13%
15%
38%
34%
**
**
11%
30%
36%
29%
20%
16%
86%
**
**
**
Yes
79
42
37
7
10
38
24
**
**
15
21
27
22
16
14
68
**
**
**
8%
8%
8%
6%
7%
10%
7%
**
**
13%
7%
8%
8%
8%
9%
8%
**
**
**
53%
47%
9%
13%
48%
30%
**
**
19%
27%
34%
28%
20%
18%
86%
**
**
**
No
907
478
429
117
136
339
315
**
**
100
280
325
262
179
141
786
**
**
**
91%
91%
90%
90%
92%
88%
93%
**
**
87%
92%
91%
90%
90%
90%
91%
**
**
**
e
53%
47%
13%
15%
37%
35%
**
**
11%
31%
36%
29%
20%
16%
87%
**
**
**
Don't know
14
5
9
4
2
8
-
**
**
-
4
5
5
2
1
9
**
**
**
1%
1%
2%
3%
1%
2%
-%
**
**
-%
1%
1%
2%
1%
1%
1%
**
**
**
f
f
f
36%
64%
31%
13%
55%
-%
**
**
-%
31%
33%
40%
17%
10%
67%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 145
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP17 (QP20). Do you use surround sound speakers with your digital radio set? These would be separate to the radio set and placed around the room to provide surround sound.
Base : All with any type of digital radio
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1125
919
206
640
481
627
498
Effective Weighted Sample
953
781
181
557
422
533
423
Total
1002
851
151
654
343
528
473
85%
15%
65%
34%
53%
47%
Yes
79
60
19
54
25
46
33
8%
7%
13%
8%
7%
9%
7%
a
76%
24%
68%
32%
58%
42%
No
907
775
132
591
311
477
430
91%
91%
87%
90%
91%
90%
91%
85%
15%
65%
34%
53%
47%
Don't know
14
14
-
10
4
5
9
1%
2%
-%
1%
1%
1%
2%
100%
-%
69%
31%
37%
63%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP18 (QP17). SHOWCARD Before today, were you aware that you can listen to radio programmes after they are broadcast in these ways? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Via radio station websites
1044
558
486
193
237
414
201
82
54
126
306
354
318
218
154
897
74
49
24
45%
49%
41%
59%
59%
52%
25%
25%
32%
47%
60%
57%
51%
43%
27%
46%
36%
42%
38%
b
ef
ef
f
gh
ghi
lmn
mn
n
pr
53%
47%
18%
23%
40%
19%
8%
5%
12%
29%
34%
30%
21%
15%
86%
7%
5%
2%
Via the 'listen again' function on
radio apps such as Radio Player
and BBC Radio Player
1019
549
471
173
214
406
226
72
49
123
307
362
305
201
151
885
75
38
22
44%
48%
39%
54%
53%
51%
28%
22%
29%
46%
60%
58%
49%
40%
26%
45%
37%
33%
34%
b
f
f
f
gh
ghi
lmn
mn
n
pqr
54%
46%
17%
21%
40%
22%
7%
5%
12%
30%
36%
30%
20%
15%
87%
7%
4%
2%
Via radio station apps
942
506
436
186
223
380
153
67
37
107
269
315
283
207
136
814
66
41
22
40%
45%
36%
57%
55%
48%
19%
21%
22%
40%
53%
51%
45%
41%
24%
42%
32%
35%
34%
b
ef
ef
f
gh
ghi
lmn
n
n
pr
54%
46%
20%
24%
40%
16%
7%
4%
11%
29%
33%
30%
22%
14%
86%
7%
4%
2%
Via podcasts
862
478
384
172
203
344
143
57
39
97
274
316
258
168
120
725
76
41
19
37%
42%
32%
53%
50%
43%
18%
17%
23%
36%
54%
51%
41%
33%
21%
37%
37%
36%
30%
b
ef
ef
f
gh
ghi
lmn
mn
n
r
55%
45%
20%
24%
40%
17%
7%
5%
11%
32%
37%
30%
20%
14%
84%
9%
5%
2%
AWARE CAN LISTEN IN ANY OF
THESE WAYS
1340
699
641
240
283
524
293
108
69
168
380
442
397
282
220
1151
101
57
31
57%
62%
53%
74%
70%
66%
36%
33%
41%
63%
75%
71%
63%
56%
38%
59%
50%
49%
48%
b
ef
f
f
gh
ghi
lmn
mn
n
pqr
52%
48%
18%
21%
39%
22%
8%
5%
13%
28%
33%
30%
21%
16%
86%
8%
4%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP18 (QP17). SHOWCARD Before today, were you aware that you can listen to radio programmes after they are broadcast in these ways? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None of these
995
436
558
84
120
274
516
218
99
99
128
180
231
225
358
801
102
58
33
43%
38%
47%
26%
30%
34%
64%
67%
59%
37%
25%
29%
37%
44%
62%
41%
50%
51%
52%
a
c
cde
ij
ij
j
k
kl
klm
o
o
o
44%
56%
8%
12%
28%
52%
22%
10%
10%
13%
18%
23%
23%
36%
81%
10%
6%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP18 (QP17). SHOWCARD Before today, were you aware that you can listen to radio programmes after they are broadcast in these ways? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Via radio station websites
1044
912
132
749
292
500
545
45%
45%
43%
56%
30%
46%
44%
d
87%
13%
72%
28%
48%
52%
Via the 'listen again' function on radio apps
such as Radio Player and BBC Radio Player
1019
886
133
719
297
495
525
44%
44%
43%
53%
31%
46%
42%
d
87%
13%
71%
29%
49%
51%
Via radio station apps
942
829
113
702
237
421
520
40%
41%
37%
52%
24%
39%
42%
d
88%
12%
75%
25%
45%
55%
Via podcasts
862
745
117
632
228
411
451
37%
37%
38%
47%
23%
38%
36%
d
86%
14%
73%
26%
48%
52%
AWARE CAN LISTEN IN ANY OF THESE
WAYS
1340
1165
175
936
401
652
689
57%
58%
57%
69%
41%
60%
55%
d
f
87%
13%
70%
30%
49%
51%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 146
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP18 (QP17). SHOWCARD Before today, were you aware that you can listen to radio programmes after they are broadcast in these ways? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None of these
995
860
134
413
572
433
561
43%
42%
43%
31%
59%
40%
45%
c
e
86%
14%
42%
58%
44%
56%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP19 (QP18). SHOWCARD And do you ever listen to radio programmes after they have been broadcast in any of these ways? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Via the 'listen again' function on
radio apps such as Radio Player
and BBC Radio Player
289
163
126
56
62
113
58
16
15
33
103
124
74
54
37
263
13
11
3
12%
14%
10%
17%
15%
14%
7%
5%
9%
12%
20%
20%
12%
11%
6%
13%
6%
9%
5%
b
f
f
f
g
ghi
lmn
n
n
pr
56%
44%
19%
21%
39%
20%
6%
5%
11%
36%
43%
26%
19%
13%
91%
4%
4%
1%
Via radio station websites
244
133
111
53
60
94
37
14
12
33
79
94
71
50
29
212
18
12
3
10%
12%
9%
16%
15%
12%
5%
4%
7%
12%
16%
15%
11%
10%
5%
11%
9%
10%
5%
b
f
f
f
g
gh
lmn
n
n
r
r
55%
45%
22%
25%
39%
15%
6%
5%
14%
33%
39%
29%
20%
12%
87%
7%
5%
1%
Via radio station apps
215
122
93
53
68
73
21
17
8
24
71
72
56
48
39
189
12
11
3
9%
11%
8%
16%
17%
9%
3%
5%
5%
9%
14%
12%
9%
9%
7%
10%
6%
10%
4%
b
ef
ef
f
ghi
n
r
r
57%
43%
25%
32%
34%
10%
8%
4%
11%
33%
33%
26%
22%
18%
88%
6%
5%
1%
Via podcasts
190
120
70
37
49
77
27
10
8
26
71
84
48
36
22
164
15
9
2
8%
11%
6%
12%
12%
10%
3%
3%
5%
10%
14%
13%
8%
7%
4%
8%
7%
8%
4%
b
f
f
f
gh
gh
lmn
n
n
r
63%
37%
20%
26%
40%
14%
5%
4%
14%
37%
44%
25%
19%
12%
86%
8%
5%
1%
EVER LISTEN IN ANY OF THESE
WAYS
505
284
221
100
118
197
90
31
23
65
166
206
128
100
70
442
31
24
7
22%
25%
18%
31%
29%
25%
11%
10%
14%
24%
33%
33%
20%
20%
12%
23%
15%
21%
12%
b
ef
f
f
gh
ghi
lmn
n
n
pr
r
56%
44%
20%
23%
39%
18%
6%
5%
13%
33%
41%
25%
20%
14%
88%
6%
5%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP19 (QP18). SHOWCARD And do you ever listen to radio programmes after they have been broadcast in any of these ways? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None of these
835
415
420
141
165
327
203
77
46
103
213
235
269
181
150
709
70
33
23
36%
37%
35%
43%
41%
41%
25%
24%
27%
39%
42%
38%
43%
36%
26%
36%
34%
28%
36%
f
f
f
gh
gh
n
mn
n
q
50%
50%
17%
20%
39%
24%
9%
6%
12%
26%
28%
32%
22%
18%
85%
8%
4%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP19 (QP18). SHOWCARD And do you ever listen to radio programmes after they have been broadcast in any of these ways? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Via the 'listen again' function on radio apps
such as Radio Player and BBC Radio Player
289
240
49
212
77
157
132
12%
12%
16%
16%
8%
14%
11%
a
d
f
83%
17%
73%
27%
54%
46%
Via radio station websites
244
210
34
183
61
123
121
10%
10%
11%
14%
6%
11%
10%
d
86%
14%
75%
25%
50%
50%
Via radio station apps
215
191
25
168
47
84
131
9%
9%
8%
12%
5%
8%
10%
d
e
89%
11%
78%
22%
39%
61%
Via podcasts
190
150
40
147
44
105
86
8%
7%
13%
11%
4%
10%
7%
a
d
f
79%
21%
77%
23%
55%
45%
EVER LISTEN IN ANY OF THESE WAYS
505
427
78
376
129
261
244
22%
21%
25%
28%
13%
24%
20%
d
f
84%
16%
75%
25%
52%
48%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 147
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP19 (QP18). SHOWCARD And do you ever listen to radio programmes after they have been broadcast in any of these ways? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None of these
835
738
97
559
272
391
445
36%
36%
31%
41%
28%
36%
36%
b
d
88%
12%
67%
33%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP20 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
726
354
372
85
67
184
390
166
81
64
94
132
183
165
245
505
52
72
97
Effective Weighted Sample
575
281
294
71
56
147
317
127
65
52
82
110
144
133
189
438
50
67
89
Total
538
255
283
81
64
148
246
111
54
48
96
118
129
123
167
446
39
30
24
47%
53%
**
**
28%
46%
21%
**
**
**
22%
24%
23%
31%
83%
**
**
**
Certain to
9
5
4
**
**
5
3
1
**
**
**
4
3
-
2
9
**
**
**
2%
2%
1%
**
**
4%
1%
1%
**
**
**
3%
2%
-%
1%
2%
**
**
**
m
55%
45%
**
**
58%
33%
8%
**
**
**
44%
33%
-%
23%
98%
**
**
**
Very likely
17
7
10
**
**
4
7
*
**
**
**
6
4
4
4
14
**
**
**
3%
3%
3%
**
**
3%
3%
*%
**
**
**
5%
3%
3%
2%
3%
**
**
**
43%
57%
**
**
23%
39%
1%
**
**
**
35%
23%
21%
21%
83%
**
**
**
Likely
51
33
18
**
**
18
16
4
**
**
**
19
16
10
6
43
**
**
**
9%
13%
6%
**
**
12%
6%
3%
**
**
**
16%
13%
8%
3%
10%
**
**
**
b
f
n
n
65%
35%
**
**
36%
31%
7%
**
**
**
37%
33%
20%
11%
86%
**
**
**
TOTAL LIKELY
76
45
31
**
**
27
25
4
**
**
**
28
23
13
11
66
**
**
**
14%
18%
11%
**
**
18%
10%
4%
**
**
**
24%
18%
11%
7%
15%
**
**
**
b
f
mn
n
59%
41%
**
**
36%
33%
6%
**
**
**
37%
30%
18%
15%
86%
**
**
**
Unlikely
72
31
41
**
**
22
26
18
**
**
**
7
18
21
25
60
**
**
**
13%
12%
14%
**
**
15%
11%
16%
**
**
**
6%
14%
17%
15%
13%
**
**
**
k
k
43%
57%
**
**
31%
37%
25%
**
**
**
10%
25%
30%
35%
83%
**
**
**
Very unlikely
114
57
57
**
**
29
55
21
**
**
**
17
30
29
37
92
**
**
**
21%
22%
20%
**
**
20%
22%
19%
**
**
**
14%
23%
24%
22%
21%
**
**
**
50%
50%
**
**
26%
48%
19%
**
**
**
15%
26%
26%
33%
81%
**
**
**
Certain not to
137
62
74
**
**
23
87
41
**
**
**
30
21
35
51
109
**
**
**
25%
24%
26%
**
**
16%
36%
37%
**
**
**
25%
16%
28%
31%
25%
**
**
**
e
l
l
46%
54%
**
**
17%
64%
30%
**
**
**
22%
16%
25%
37%
80%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP20 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
~h
~i
~j
k
l
m
n
o
~p
~q
~r
Unweighted total
726
354
372
85
67
184
390
166
81
64
94
132
183
165
245
505
52
72
97
Effective Weighted Sample
575
281
294
71
56
147
317
127
65
52
82
110
144
133
189
438
50
67
89
Total
538
255
283
81
64
148
246
111
54
48
96
118
129
123
167
446
39
30
24
47%
53%
**
**
28%
46%
21%
**
**
**
22%
24%
23%
31%
83%
**
**
**
TOTAL UNLIKELY
322
150
172
**
**
74
168
81
**
**
**
54
69
85
114
261
**
**
**
60%
59%
61%
**
**
50%
68%
73%
**
**
**
46%
53%
69%
68%
59%
**
**
**
e
kl
kl
47%
53%
**
**
23%
52%
25%
**
**
**
17%
21%
26%
35%
81%
**
**
**
Don't know
140
60
79
**
**
47
52
25
**
**
**
35
37
25
42
118
**
**
**
26%
24%
28%
**
**
31%
21%
23%
**
**
**
30%
29%
20%
25%
27%
**
**
**
f
43%
57%
**
**
33%
37%
18%
**
**
**
25%
27%
18%
30%
85%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP20 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
726
568
158
265
457
332
394
Effective Weighted Sample
575
453
127
223
374
268
307
Total
538
440
97
254
282
241
297
82%
18%
47%
52%
45%
55%
Certain to
9
7
3
6
3
6
4
2%
2%
3%
2%
1%
2%
1%
72%
28%
65%
35%
61%
39%
Very likely
17
12
5
9
8
9
8
3%
3%
5%
4%
3%
4%
3%
72%
28%
55%
45%
55%
45%
Likely
51
36
14
37
13
28
22
9%
8%
15%
15%
5%
12%
7%
a
d
72%
28%
73%
27%
56%
44%
TOTAL LIKELY
76
55
21
52
24
43
33
14%
13%
22%
21%
9%
18%
11%
a
d
f
72%
28%
68%
32%
57%
43%
Unlikely
72
58
14
40
31
33
39
13%
13%
14%
16%
11%
14%
13%
81%
19%
56%
43%
45%
55%
Very unlikely
114
92
22
51
62
51
62
21%
21%
22%
20%
22%
21%
21%
81%
19%
45%
55%
45%
55%
Certain not to
137
121
16
47
89
56
80
25%
27%
16%
19%
31%
23%
27%
b
c
88%
12%
35%
65%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 148
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP20 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but do not have any DAB sets at home
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
726
568
158
265
457
332
394
Effective Weighted Sample
575
453
127
223
374
268
307
Total
538
440
97
254
282
241
297
82%
18%
47%
52%
45%
55%
TOTAL UNLIKELY
322
270
51
139
181
140
181
60%
61%
53%
55%
64%
58%
61%
c
84%
16%
43%
56%
44%
56%
Don't know
140
115
25
63
76
57
82
26%
26%
26%
25%
27%
24%
28%
82%
18%
45%
55%
41%
59%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
456
217
239
45
44
96
271
123
55
32
54
67
107
116
166
311
35
50
60
Effective Weighted Sample
365
175
190
37
36
78
224
95
43
27
47
56
85
95
131
271
34
47
55
Total
322
150
172
40
39
74
168
81
35
22
52
54
69
85
114
261
25
20
15
47%
53%
**
**
**
52%
25%
**
**
**
**
21%
26%
35%
81%
**
**
**
No need
204
97
107
**
**
**
104
45
**
**
**
**
46
57
63
172
**
**
**
63%
65%
62%
**
**
**
62%
55%
**
**
**
**
67%
67%
55%
66%
**
**
**
47%
53%
**
**
**
51%
22%
**
**
**
**
23%
28%
31%
84%
**
**
**
Happy to use existing service
145
71
75
**
**
**
92
53
**
**
**
**
29
40
58
110
**
**
**
45%
47%
44%
**
**
**
55%
66%
**
**
**
**
42%
47%
51%
42%
**
**
**
49%
51%
**
**
**
64%
37%
**
**
**
**
20%
27%
40%
76%
**
**
**
Too expensive generally
18
9
9
**
**
**
9
9
**
**
**
**
1
3
14
15
**
**
**
6%
6%
5%
**
**
**
5%
12%
**
**
**
**
1%
4%
12%
6%
**
**
**
lm
49%
51%
**
**
**
48%
51%
**
**
**
**
5%
18%
77%
80%
**
**
**
Happy to use analogue radio
service
18
8
10
**
**
**
12
8
**
**
**
**
1
4
12
15
**
**
**
6%
5%
6%
**
**
**
7%
10%
**
**
**
**
1%
4%
10%
6%
**
**
**
l
43%
57%
**
**
**
68%
45%
**
**
**
**
5%
20%
64%
83%
**
**
**
Would never listen
14
4
10
**
**
**
4
1
**
**
**
**
5
3
1
12
**
**
**
4%
3%
6%
**
**
**
3%
1%
**
**
**
**
8%
4%
1%
4%
**
**
**
n
29%
71%
**
**
**
31%
7%
**
**
**
**
38%
25%
8%
85%
**
**
**
Can't afford it
12
4
8
**
**
**
5
7
**
**
**
**
1
4
7
11
**
**
**
4%
3%
5%
**
**
**
3%
9%
**
**
**
**
2%
4%
7%
4%
**
**
**
33%
67%
**
**
**
40%
57%
**
**
**
**
9%
29%
61%
91%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
456
217
239
45
44
96
271
123
55
32
54
67
107
116
166
311
35
50
60
Effective Weighted Sample
365
175
190
37
36
78
224
95
43
27
47
56
85
95
131
271
34
47
55
Total
322
150
172
40
39
74
168
81
35
22
52
54
69
85
114
261
25
20
15
47%
53%
**
**
**
52%
25%
**
**
**
**
21%
26%
35%
81%
**
**
**
Poor reception in our area
10
5
5
**
**
**
5
3
**
**
**
**
1
5
3
8
**
**
**
3%
3%
3%
**
**
**
3%
4%
**
**
**
**
1%
5%
3%
3%
**
**
**
48%
52%
**
**
**
47%
29%
**
**
**
**
7%
46%
29%
80%
**
**
**
Can receive through digital TV
service
8
5
4
**
**
**
4
1
**
**
**
**
1
2
2
5
**
**
**
3%
3%
2%
**
**
**
3%
1%
**
**
**
**
1%
2%
2%
2%
**
**
**
57%
43%
**
**
**
51%
7%
**
**
**
**
7%
25%
23%
63%
**
**
**
Don't know why I should
8
4
4
**
**
**
3
2
**
**
**
**
1
3
4
6
**
**
**
2%
3%
2%
**
**
**
2%
2%
**
**
**
**
2%
3%
3%
2%
**
**
**
50%
50%
**
**
**
42%
24%
**
**
**
**
15%
37%
48%
82%
**
**
**
Will get it when I have to/ when
switchover
3
2
1
**
**
**
-
1
**
**
**
**
1
1
1
3
**
**
**
1%
1%
1%
**
**
**
-%
1%
**
**
**
**
1%
1%
1%
1%
**
**
**
65%
35%
**
**
**
-%
35%
**
**
**
**
31%
34%
35%
100%
**
**
**
Haven't heard of it/ don't understand
it
2
-
2
**
**
**
1
*
**
**
**
**
*
-
1
2
**
**
**
1%
-%
1%
**
**
**
1%
*%
**
**
**
**
1%
-%
1%
1%
**
**
**
-%
100%
**
**
**
54%
19%
**
**
**
**
19%
-%
35%
100%
**
**
**
Other
1
1
-
**
**
**
1
-
**
**
**
**
-
1
-
1
**
**
**
*%
*%
-%
**
**
**
*%
-%
**
**
**
**
-%
1%
-%
*%
**
**
**
100%
-%
**
**
**
100%
-%
**
**
**
**
-%
100%
-%
100%
**
**
**
ANY INVOLUNTARY REASONS
40
17
23
**
**
**
19
18
**
**
**
**
3
10
24
34
**
**
**
12%
12%
13%
**
**
**
11%
23%
**
**
**
**
5%
12%
21%
13%
**
**
**
l
43%
57%
**
**
**
47%
46%
**
**
**
**
8%
25%
60%
84%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
f
g
~h
~i
~j
~k
l
m
n
o
~p
~q
~r
Unweighted total
456
217
239
45
44
96
271
123
55
32
54
67
107
116
166
311
35
50
60
Effective Weighted Sample
365
175
190
37
36
78
224
95
43
27
47
56
85
95
131
271
34
47
55
Total
322
150
172
40
39
74
168
81
35
22
52
54
69
85
114
261
25
20
15
47%
53%
**
**
**
52%
25%
**
**
**
**
21%
26%
35%
81%
**
**
**
ANY VOLUNTARY REASONS
300
141
160
**
**
**
158
74
**
**
**
**
66
80
102
243
**
**
**
93%
94%
93%
**
**
**
94%
92%
**
**
**
**
96%
95%
89%
93%
**
**
**
47%
53%
**
**
**
53%
25%
**
**
**
**
22%
27%
34%
81%
**
**
**
ONLY VOLUNTARY REASONS
280
132
147
**
**
**
149
62
**
**
**
**
66
75
88
226
**
**
**
87%
88%
86%
**
**
**
89%
77%
**
**
**
**
95%
88%
77%
86%
**
**
**
n
n
47%
53%
**
**
**
53%
22%
**
**
**
**
23%
27%
31%
81%
**
**
**
Don't know
2
-
2
**
**
**
*
*
**
**
**
**
-
-
2
2
**
**
**
1%
-%
1%
**
**
**
*%
*%
**
**
**
**
-%
-%
2%
1%
**
**
**
-%
100%
**
**
**
9%
19%
**
**
**
**
-%
-%
100%
81%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
456
366
90
153
300
206
250
Effective Weighted Sample
365
294
75
129
248
170
197
Total
322
270
51
139
181
140
181
84%
**
43%
56%
44%
56%
No need
204
176
**
91
112
84
120
63%
65%
**
65%
62%
60%
66%
87%
**
45%
55%
41%
59%
Happy to use existing service
145
123
**
50
95
63
83
45%
45%
**
36%
52%
45%
46%
c
84%
**
34%
65%
43%
57%
Too expensive generally
18
16
**
8
10
8
10
6%
6%
**
6%
6%
6%
6%
84%
**
44%
56%
46%
54%
Happy to use analogue radio service
18
15
**
5
13
7
11
6%
6%
**
4%
7%
5%
6%
82%
**
28%
72%
41%
59%
Would never listen
14
12
**
7
7
8
6
4%
4%
**
5%
4%
6%
3%
86%
**
47%
53%
58%
42%
Can't afford it
12
10
**
6
6
7
5
4%
4%
**
5%
3%
5%
3%
82%
**
53%
47%
56%
44%
Poor reception in our area
10
7
**
6
4
7
3
3%
3%
**
4%
2%
5%
2%
73%
**
58%
42%
68%
32%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
456
366
90
153
300
206
250
Effective Weighted Sample
365
294
75
129
248
170
197
Total
322
270
51
139
181
140
181
84%
**
43%
56%
44%
56%
Can receive through digital TV service
8
5
**
3
5
5
3
3%
2%
**
2%
3%
4%
2%
58%
**
40%
60%
59%
41%
Don't know why I should
8
6
**
4
4
3
5
2%
2%
**
3%
2%
2%
3%
74%
**
49%
51%
38%
62%
Will get it when I have to/ when switchover
3
3
**
3
-
1
2
1%
1%
**
2%
-%
1%
1%
d
100%
**
100%
-%
31%
69%
Haven't heard of it/ don't understand it
2
2
**
1
1
1
1
1%
1%
**
1%
1%
1%
*%
100%
**
46%
54%
65%
35%
Other
1
1
**
-
1
-
1
*%
*%
**
-%
*%
-%
*%
100%
**
-%
100%
-%
100%
ANY INVOLUNTARY REASONS
40
33
**
20
20
23
17
12%
12%
**
14%
11%
16%
9%
f
81%
**
50%
50%
58%
42%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 149
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP21 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those who listen to radio who are unlikely to get DAB radio in the next 12 months
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
456
366
90
153
300
206
250
Effective Weighted Sample
365
294
75
129
248
170
197
Total
322
270
51
139
181
140
181
84%
**
43%
56%
44%
56%
ANY VOLUNTARY REASONS
300
255
**
128
171
127
174
93%
94%
**
92%
94%
90%
96%
e
85%
**
43%
57%
42%
58%
ONLY VOLUNTARY REASONS
280
236
**
117
161
117
162
87%
87%
**
84%
89%
84%
89%
84%
**
42%
58%
42%
58%
Don't know
2
2
**
2
*
-
2
1%
1%
**
1%
*%
-%
1%
100%
**
81%
19%
-%
100%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Married/ civil partnership
1172
606
566
18
186
505
464
72
66
154
346
392
304
266
210
993
98
54
28
50%
53%
47%
5%
46%
63%
57%
22%
39%
58%
68%
63%
48%
52%
36%
51%
48%
47%
44%
b
c
cdf
cd
g
gh
ghi
lmn
n
n
r
52%
48%
2%
16%
43%
40%
6%
6%
13%
30%
33%
26%
23%
18%
85%
8%
5%
2%
Co-habiting
218
103
115
24
87
91
15
20
11
30
69
63
59
49
47
184
16
12
5
9%
9%
10%
7%
21%
11%
2%
6%
7%
11%
14%
10%
9%
10%
8%
9%
8%
11%
8%
f
cef
f
g
gh
47%
53%
11%
40%
42%
7%
9%
5%
14%
32%
29%
27%
22%
22%
85%
7%
6%
2%
Single
593
310
283
280
124
123
65
116
47
50
74
107
175
127
183
488
57
29
19
25%
27%
24%
87%
31%
15%
8%
36%
28%
19%
14%
17%
28%
25%
32%
25%
28%
25%
30%
b
def
ef
f
ij
ij
k
k
km
52%
48%
47%
21%
21%
11%
20%
8%
8%
12%
18%
30%
21%
31%
82%
10%
5%
3%
Widowed, divorced or separated
342
115
227
2
4
75
261
118
43
32
19
58
86
63
136
278
32
20
11
15%
10%
19%
*%
1%
9%
32%
36%
26%
12%
4%
9%
14%
12%
23%
14%
16%
18%
17%
a
cd
cde
hij
ij
j
k
klm
34%
66%
*%
1%
22%
76%
34%
13%
9%
5%
17%
25%
18%
40%
81%
9%
6%
3%
Refused
10
2
9
-
2
4
4
*
-
2
1
2
4
2
2
9
1
-
1
*%
*%
1%
-%
1%
*%
1%
*%
-%
1%
*%
*%
1%
*%
*%
*%
*%
-%
1%
a
16%
84%
-%
21%
38%
41%
2%
-%
18%
9%
16%
41%
23%
21%
85%
8%
-%
7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 150
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Married/ civil partnership
1172
1004
169
739
425
615
558
50%
50%
54%
55%
44%
57%
45%
d
f
86%
14%
63%
36%
52%
48%
Co-habiting
218
196
21
168
49
85
132
9%
10%
7%
12%
5%
8%
11%
d
e
90%
10%
77%
22%
39%
61%
Single
593
525
67
338
252
214
378
25%
26%
22%
25%
26%
20%
30%
e
89%
11%
57%
43%
36%
64%
Widowed, divorced or separated
342
292
50
99
242
164
178
15%
14%
16%
7%
25%
15%
14%
c
85%
15%
29%
71%
48%
52%
Refused
10
8
2
5
6
7
4
*%
*%
1%
*%
1%
1%
*%
80%
20%
46%
54%
63%
37%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
English
1376
669
706
191
215
445
525
202
108
149
306
359
365
310
341
1356
7
8
5
59%
59%
59%
59%
53%
56%
65%
62%
64%
56%
60%
58%
58%
61%
59%
69%
3%
7%
7%
de
pqr
p
49%
51%
14%
16%
32%
38%
15%
8%
11%
22%
26%
27%
23%
25%
99%
*%
1%
*%
Scottish
183
89
94
22
22
64
75
26
13
27
39
36
52
43
53
20
162
1
*
8%
8%
8%
7%
5%
8%
9%
8%
8%
10%
8%
6%
8%
9%
9%
1%
80%
1%
1%
d
k
oqr
49%
51%
12%
12%
35%
41%
14%
7%
15%
21%
19%
28%
24%
29%
11%
88%
*%
*%
Welsh
89
41
49
12
13
30
34
14
7
14
13
20
22
22
25
13
-
76
-
4%
4%
4%
4%
3%
4%
4%
4%
4%
5%
3%
3%
4%
4%
4%
1%
-%
66%
-%
opr
45%
55%
14%
15%
34%
38%
16%
8%
16%
15%
22%
25%
25%
28%
15%
-%
85%
-%
Northern Irish
45
22
23
7
7
17
14
6
4
3
5
10
14
11
11
6
-
-
39
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
2%
2%
2%
2%
*%
-%
-%
61%
opq
50%
50%
15%
16%
38%
31%
13%
9%
7%
11%
22%
31%
23%
24%
14%
-%
-%
86%
British
419
202
217
58
75
153
133
49
25
48
93
142
113
77
86
357
20
26
16
18%
18%
18%
18%
18%
19%
16%
15%
15%
18%
18%
23%
18%
15%
15%
18%
10%
23%
24%
lmn
p
p
op
48%
52%
14%
18%
37%
32%
12%
6%
11%
22%
34%
27%
18%
21%
85%
5%
6%
4%
Other
223
112
111
34
71
89
29
29
11
25
53
55
62
45
62
200
15
4
5
10%
10%
9%
10%
18%
11%
4%
9%
7%
9%
10%
9%
10%
9%
11%
10%
7%
4%
7%
f
cef
f
q
50%
50%
15%
32%
40%
13%
13%
5%
11%
24%
25%
28%
20%
28%
90%
7%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 151
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2 (QZ10). SHOWCARD How would you describe your national identity? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
English
1376
1199
176
761
608
736
639
59%
59%
57%
56%
62%
68%
51%
c
f
87%
13%
55%
44%
54%
46%
Scottish
183
149
34
106
78
71
112
8%
7%
11%
8%
8%
7%
9%
a
e
82%
18%
58%
42%
39%
61%
Welsh
89
76
14
50
39
45
44
4%
4%
4%
4%
4%
4%
4%
85%
15%
56%
43%
50%
50%
Northern Irish
45
29
16
25
19
20
25
2%
1%
5%
2%
2%
2%
2%
a
64%
36%
56%
43%
45%
55%
British
419
366
53
255
159
163
256
18%
18%
17%
19%
16%
15%
20%
e
87%
13%
61%
38%
39%
61%
Other
223
207
16
152
71
49
174
10%
10%
5%
11%
7%
5%
14%
b
d
e
93%
7%
68%
32%
22%
78%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
WHITE
British
1170
551
619
161
186
398
425
180
95
139
260
324
315
244
287
1052
38
27
53
50%
48%
52%
50%
46%
50%
53%
55%
57%
52%
51%
52%
50%
48%
50%
54%
19%
23%
83%
d
pq
opq
47%
53%
14%
16%
34%
36%
15%
8%
12%
22%
28%
27%
21%
25%
90%
3%
2%
5%
English
558
293
265
71
85
170
232
68
39
52
124
146
141
135
136
548
3
5
1
24%
26%
22%
22%
21%
21%
29%
21%
23%
19%
24%
23%
22%
27%
24%
28%
2%
5%
1%
b
cde
pqr
r
53%
47%
13%
15%
30%
42%
12%
7%
9%
22%
26%
25%
24%
24%
98%
1%
1%
*%
Scottish
160
76
84
18
19
61
62
20
13
24
37
32
46
37
45
17
142
1
*
7%
7%
7%
6%
5%
8%
8%
6%
7%
9%
7%
5%
7%
7%
8%
1%
70%
1%
*%
oqr
48%
52%
11%
12%
38%
39%
13%
8%
15%
23%
20%
29%
23%
28%
11%
89%
*%
*%
Welsh
90
43
47
13
11
30
36
17
7
14
12
19
20
23
28
13
3
74
-
4%
4%
4%
4%
3%
4%
4%
5%
4%
5%
2%
3%
3%
5%
5%
1%
2%
64%
-%
j
r
opr
47%
53%
15%
13%
33%
40%
19%
8%
15%
13%
21%
22%
26%
31%
15%
4%
82%
-%
Irish
17
7
9
3
4
5
5
2
2
5
2
2
8
4
3
7
1
2
6
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
*%
*%
1%
1%
*%
*%
*%
2%
10%
o
opq
44%
56%
17%
24%
29%
30%
12%
10%
28%
14%
12%
48%
24%
16%
44%
6%
11%
39%
Any other white background
108
49
59
14
38
43
13
11
5
8
33
28
29
25
26
94
10
2
2
5%
4%
5%
4%
9%
5%
2%
3%
3%
3%
7%
5%
5%
5%
4%
5%
5%
2%
4%
f
cef
f
g
q
q
45%
55%
13%
35%
40%
12%
10%
5%
8%
31%
26%
27%
24%
24%
87%
9%
2%
2%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TOTAL WHITE
2102
1018
1083
280
343
706
772
298
160
242
469
551
558
469
524
1732
197
110
63
90%
90%
90%
87%
85%
88%
95%
91%
95%
91%
92%
89%
89%
92%
91%
89%
97%
96%
98%
cde
kl
o
o
o
48%
52%
13%
16%
34%
37%
14%
8%
11%
22%
26%
27%
22%
25%
82%
9%
5%
3%
MIXED
White and Black Caribbean
5
1
4
-
1
2
2
2
-
-
1
1
3
1
1
5
1
-
-
*%
*%
*%
-%
*%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
*%
-%
-%
27%
73%
-%
26%
38%
36%
36%
-%
-%
11%
27%
48%
15%
10%
85%
15%
-%
-%
White and Black African
10
4
5
3
1
5
-
1
-
1
2
4
3
1
1
9
-
*
-
*%
*%
*%
1%
*%
1%
-%
*%
-%
1%
*%
1%
*%
*%
*%
*%
-%
*%
-%
f
f
44%
56%
36%
14%
50%
-%
14%
-%
15%
20%
40%
31%
15%
14%
96%
-%
4%
-%
White and Asian
4
3
1
1
2
*
1
-
-
2
-
2
-
-
2
4
-
*
-
*%
*%
*%
*%
*%
*%
*%
-%
-%
1%
-%
*%
-%
-%
*%
*%
-%
*%
-%
78%
22%
30%
48%
8%
15%
-%
-%
41%
-%
45%
-%
-%
55%
92%
-%
8%
-%
Any other mixed/ multiple ethnic
background
6
4
1
2
1
2
1
1
-
3
2
2
1
-
3
6
-
*
-
*%
*%
*%
*%
*%
*%
*%
*%
-%
1%
*%
*%
*%
-%
1%
*%
-%
*%
-%
76%
24%
25%
19%
42%
14%
15%
-%
47%
38%
33%
15%
-%
52%
95%
-%
5%
-%
TOTAL MIXED/ MULTIPLE
25
13
12
6
6
10
3
4
-
6
5
9
6
2
7
23
1
1
-
1%
1%
1%
2%
1%
1%
*%
1%
-%
2%
1%
1%
1%
*%
1%
1%
*%
1%
-%
f
h
53%
47%
25%
23%
39%
14%
17%
-%
23%
19%
36%
26%
9%
28%
93%
3%
4%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
ASIAN AND BRITISH ASIAN
Indian
47
24
23
7
11
26
3
3
2
3
7
18
13
9
7
43
3
2
-
2%
2%
2%
2%
3%
3%
*%
1%
1%
1%
1%
3%
2%
2%
1%
2%
1%
1%
-%
f
f
f
n
r
51%
49%
16%
23%
55%
6%
7%
4%
5%
15%
37%
28%
20%
15%
91%
5%
4%
-%
Pakistani
21
12
8
3
6
6
5
2
1
-
1
4
6
5
6
20
1
*
-
1%
1%
1%
1%
2%
1%
1%
1%
1%
-%
*%
1%
1%
1%
1%
1%
*%
*%
-%
59%
41%
14%
31%
32%
24%
12%
6%
-%
6%
19%
27%
22%
31%
95%
4%
1%
-%
Bangladeshi
10
3
7
3
3
5
-
*
1
2
-
1
1
1
7
10
-
*
-
*%
*%
1%
1%
1%
1%
-%
*%
1%
1%
-%
*%
*%
*%
1%
1%
-%
*%
-%
f
f
f
l
31%
69%
26%
27%
47%
-%
3%
11%
17%
-%
11%
12%
13%
65%
97%
-%
3%
-%
Any other Asian background
22
12
10
2
6
9
5
2
-
5
6
5
5
5
7
21
-
1
-
1%
1%
1%
1%
1%
1%
1%
1%
-%
2%
1%
1%
1%
1%
1%
1%
-%
1%
-%
56%
44%
9%
27%
43%
21%
9%
-%
22%
28%
24%
22%
23%
31%
97%
-%
3%
-%
TOTAL ASIAN/ BRITISH ASIAN
100
52
48
15
26
47
13
8
4
9
14
28
25
20
27
94
3
3
-
4%
5%
4%
5%
6%
6%
2%
2%
2%
3%
3%
5%
4%
4%
5%
5%
2%
2%
-%
f
f
f
pr
r
r
52%
48%
15%
26%
47%
13%
8%
4%
9%
14%
28%
25%
20%
27%
94%
3%
3%
-%
BLACK AND BLACK BRITISH
Caribbean
22
7
15
4
5
6
7
3
-
4
8
8
6
5
2
21
-
1
-
1%
1%
1%
1%
1%
1%
1%
1%
-%
2%
2%
1%
1%
1%
*%
1%
-%
1%
-%
33%
67%
16%
21%
29%
33%
13%
-%
20%
36%
38%
26%
25%
11%
97%
-%
3%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
African
36
19
17
9
5
16
6
4
1
3
6
15
13
2
7
36
-
-
-
2%
2%
1%
3%
1%
2%
1%
1%
1%
1%
1%
2%
2%
*%
1%
2%
-%
-%
-%
f
f
m
m
pqr
52%
48%
26%
14%
44%
16%
10%
3%
9%
16%
42%
36%
4%
18%
100%
-%
-%
-%
Any other black background
2
2
1
2
1
-
-
-
1
-
1
-
2
-
1
2
-
-
-
*%
*%
*%
*%
*%
-%
-%
-%
*%
-%
*%
-%
*%
-%
*%
*%
-%
-%
-%
f
69%
31%
69%
31%
-%
-%
-%
31%
-%
26%
-%
69%
-%
31%
100%
-%
-%
-%
TOTAL BLACK/ BLACK BRITISH
60
28
33
15
11
22
13
7
2
8
14
23
20
7
10
60
-
1
-
3%
2%
3%
5%
3%
3%
2%
2%
1%
3%
3%
4%
3%
1%
2%
3%
-%
1%
-%
f
mn
m
pqr
46%
54%
24%
17%
37%
21%
11%
3%
13%
24%
39%
34%
11%
16%
99%
-%
1%
-%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic
origin
7
4
3
1
4
1
1
1
1
-
-
-
3
3
1
7
-
-
-
*%
*%
*%
*%
1%
*%
*%
*%
*%
-%
-%
-%
*%
1%
*%
*%
-%
-%
-%
ef
60%
40%
9%
61%
16%
13%
14%
9%
-%
-%
-%
47%
39%
13%
100%
-%
-%
-%
Iranian
1
1
-
-
1
-
-
1
-
-
-
1
-
-
-
-
1
-
-
*%
*%
-%
-%
*%
-%
-%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
o
100%
-%
-%
100%
-%
-%
100%
-%
-%
-%
100%
-%
-%
-%
-%
100%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
TOTAL MIDDLE EAST AND
ARABIC ORIGIN
7
5
3
1
5
1
1
2
1
-
-
1
3
3
1
7
1
-
-
*%
*%
*%
*%
1%
*%
*%
1%
*%
-%
-%
*%
*%
1%
*%
*%
*%
-%
-%
ef
64%
36%
8%
65%
15%
12%
23%
8%
-%
-%
11%
42%
35%
12%
89%
11%
-%
-%
CHINESE OR OTHER ETHNIC GROUP
Chinese
5
3
3
-
2
3
*
-
-
2
1
5
1
-
-
5
-
-
*
*%
*%
*%
-%
1%
*%
*%
-%
-%
1%
*%
1%
*%
-%
-%
*%
-%
-%
1%
n
51%
49%
-%
41%
51%
8%
-%
-%
45%
26%
86%
14%
-%
-%
92%
-%
-%
8%
Any other background
27
13
14
5
10
8
4
5
1
-
5
3
10
5
8
26
1
-
-
1%
1%
1%
2%
2%
1%
1%
1%
1%
-%
1%
1%
2%
1%
1%
1%
*%
-%
-%
ef
i
49%
51%
18%
37%
28%
16%
17%
4%
-%
18%
13%
38%
20%
29%
98%
2%
-%
-%
TOTAL CHINESE OR OTHER
ETHNIC GROUP
32
16
16
5
12
10
5
5
1
2
6
8
11
5
8
31
1
-
*
1%
1%
1%
2%
3%
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
2%
*%
-%
1%
ef
q
49%
51%
15%
38%
32%
15%
15%
3%
7%
19%
25%
34%
17%
24%
97%
2%
-%
1%
Refused
9
3
5
2
1
2
2
3
-
-
-
1
4
1
2
6
1
1
1
*%
*%
*%
1%
*%
*%
*%
1%
-%
-%
-%
*%
1%
*%
*%
*%
*%
1%
2%
o
40%
60%
29%
17%
29%
25%
33%
-%
-%
-%
17%
51%
11%
21%
73%
8%
8%
11%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
WHITE
British
1170
1024
145
677
483
615
555
50%
51%
47%
50%
50%
57%
44%
f
88%
12%
58%
41%
53%
47%
English
558
457
100
291
264
290
267
24%
23%
32%
22%
27%
27%
21%
a
c
f
82%
18%
52%
47%
52%
48%
Scottish
160
133
27
91
69
66
94
7%
7%
9%
7%
7%
6%
8%
83%
17%
57%
43%
41%
59%
Welsh
90
75
15
49
41
43
47
4%
4%
5%
4%
4%
4%
4%
83%
17%
54%
45%
47%
53%
Irish
17
13
4
10
7
5
12
1%
1%
1%
1%
1%
*%
1%
78%
22%
60%
40%
29%
71%
Any other white background
108
97
11
83
25
29
79
5%
5%
4%
6%
3%
3%
6%
d
e
90%
10%
77%
23%
27%
73%
TOTAL WHITE
2102
1799
302
1201
889
1047
1055
90%
89%
98%
89%
91%
96%
84%
a
f
86%
14%
57%
42%
50%
50%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
MIXED
White and Black Caribbean
5
5
-
3
2
1
4
*%
*%
-%
*%
*%
*%
*%
100%
-%
64%
36%
26%
74%
White and Black African
10
10
-
5
4
2
8
*%
*%
-%
*%
*%
*%
1%
100%
-%
54%
46%
18%
82%
White and Asian
4
4
-
2
2
1
3
*%
*%
-%
*%
*%
*%
*%
100%
-%
56%
44%
15%
85%
Any other mixed/ multiple ethnic background
6
6
-
4
2
1
4
*%
*%
-%
*%
*%
*%
*%
100%
-%
66%
34%
24%
76%
TOTAL MIXED/ MULTIPLE
25
25
-
15
10
5
20
1%
1%
-%
1%
1%
*%
2%
b
e
100%
-%
59%
41%
21%
79%
ASIAN AND BRITISH ASIAN
Indian
47
46
2
35
12
9
39
2%
2%
1%
3%
1%
1%
3%
b
d
e
97%
3%
74%
26%
18%
82%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Pakistani
21
21
-
9
11
3
18
1%
1%
-%
1%
1%
*%
1%
b
e
100%
-%
45%
52%
14%
86%
Bangladeshi
10
10
-
6
5
-
10
*%
1%
-%
*%
*%
-%
1%
e
100%
-%
56%
44%
-%
100%
Any other Asian background
22
20
2
13
9
7
15
1%
1%
1%
1%
1%
1%
1%
91%
9%
59%
41%
32%
68%
TOTAL ASIAN/ BRITISH ASIAN
100
97
4
63
36
19
81
4%
5%
1%
5%
4%
2%
7%
b
e
96%
4%
63%
36%
19%
81%
BLACK AND BLACK BRITISH
Caribbean
22
22
-
17
5
1
21
1%
1%
-%
1%
*%
*%
2%
b
d
e
100%
-%
79%
21%
5%
95%
African
36
36
-
25
11
5
31
2%
2%
-%
2%
1%
*%
2%
b
e
100%
-%
69%
31%
14%
86%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Any other black background
2
2
-
1
1
1
2
*%
*%
-%
*%
*%
*%
*%
100%
-%
42%
58%
31%
69%
TOTAL BLACK/ BLACK BRITISH
60
60
-
43
17
7
53
3%
3%
-%
3%
2%
1%
4%
b
d
e
100%
-%
72%
28%
12%
88%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
7
7
-
4
3
1
5
*%
*%
-%
*%
*%
*%
*%
100%
-%
56%
44%
17%
83%
Iranian
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
100%
-%
-%
100%
-%
100%
TOTAL MIDDLE EAST AND ARABIC
ORIGIN
7
7
-
4
4
1
6
*%
*%
-%
*%
*%
*%
1%
100%
-%
50%
50%
15%
85%
CHINESE OR OTHER ETHNIC GROUP
Chinese
5
3
2
5
-
3
2
*%
*%
1%
*%
-%
*%
*%
d
65%
35%
100%
-%
57%
43%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 152
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Any other background
27
27
-
15
12
2
25
1%
1%
-%
1%
1%
*%
2%
b
e
100%
-%
56%
44%
7%
93%
TOTAL CHINESE OR OTHER ETHNIC
GROUP
32
30
2
20
12
5
27
1%
1%
1%
2%
1%
*%
2%
e
94%
6%
63%
37%
15%
85%
Refused
9
7
2
3
6
1
7
*%
*%
1%
*%
1%
*%
1%
79%
21%
32%
68%
14%
86%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Cannot walk far or manage stairs or
can only do so with difficulty
146
63
83
3
3
25
115
50
21
11
5
23
27
28
68
125
8
10
3
6%
6%
7%
1%
1%
3%
14%
15%
12%
4%
1%
4%
4%
5%
12%
6%
4%
9%
5%
cd
cde
ij
ij
j
klm
p
43%
57%
2%
2%
17%
78%
34%
14%
7%
3%
16%
19%
19%
47%
86%
5%
7%
2%
Breathlessness or chest pains
100
50
50
3
3
20
73
39
9
10
6
18
17
20
45
78
10
7
5
4%
4%
4%
1%
1%
3%
9%
12%
6%
4%
1%
3%
3%
4%
8%
4%
5%
6%
7%
cde
hij
j
j
klm
o
50%
50%
3%
3%
20%
73%
39%
9%
10%
6%
18%
17%
20%
45%
78%
10%
7%
5%
Poor hearing, partial hearing or
deafness
86
50
35
4
3
8
71
22
13
7
9
20
18
16
32
70
6
8
2
4%
4%
3%
1%
1%
1%
9%
7%
7%
3%
2%
3%
3%
3%
6%
4%
3%
7%
3%
cde
ij
ij
l
op
59%
41%
4%
3%
9%
83%
26%
15%
8%
10%
24%
21%
18%
37%
81%
7%
9%
2%
Poor vision, partial sight or
blindness
56
25
31
2
3
10
41
24
5
3
3
6
11
12
28
48
4
3
2
2%
2%
3%
1%
1%
1%
5%
7%
3%
1%
1%
1%
2%
2%
5%
2%
2%
2%
3%
cde
hij
j
klm
44%
56%
4%
6%
18%
72%
42%
9%
6%
5%
10%
19%
21%
50%
85%
8%
5%
3%
Mental health problems or
difficulties
39
15
25
6
8
18
7
17
2
3
3
4
9
8
19
28
8
3
*
2%
1%
2%
2%
2%
2%
1%
5%
1%
1%
1%
1%
1%
1%
3%
1%
4%
3%
*%
f
hij
klm
or
r
37%
63%
15%
21%
46%
18%
44%
6%
8%
7%
9%
22%
19%
49%
71%
20%
9%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Limited ability to reach
32
14
19
*
-
4
28
10
6
2
1
2
6
10
14
26
3
2
2
1%
1%
2%
*%
-%
1%
3%
3%
3%
1%
*%
*%
1%
2%
2%
1%
1%
2%
3%
cde
j
ij
k
kl
42%
58%
1%
-%
13%
86%
30%
18%
7%
3%
6%
19%
32%
43%
81%
8%
6%
5%
Dyslexia
29
15
14
6
10
6
6
11
4
2
5
2
9
6
12
27
1
*
*
1%
1%
1%
2%
2%
1%
1%
3%
2%
1%
1%
*%
1%
1%
2%
1%
1%
*%
*%
ef
ij
k
52%
48%
22%
34%
22%
22%
38%
13%
5%
16%
8%
31%
21%
40%
94%
5%
1%
1%
Cannot walk at all / use a
wheelchair
11
8
4
*
-
3
9
3
3
2
1
1
3
-
8
8
1
1
*
*%
1%
*%
*%
-%
*%
1%
1%
2%
1%
*%
*%
*%
-%
1%
*%
1%
1%
1%
j
km
66%
34%
3%
-%
22%
75%
29%
28%
14%
10%
9%
23%
-%
68%
73%
13%
10%
4%
Difficulty in speaking or in
communicating
7
4
3
1
2
2
3
2
2
1
1
1
2
3
2
5
1
1
-
*%
*%
*%
*%
*%
*%
*%
1%
1%
*%
*%
*%
*%
1%
*%
*%
*%
1%
-%
55%
45%
13%
22%
24%
41%
24%
30%
14%
11%
11%
26%
39%
24%
75%
11%
14%
-%
Other illnesses or health problems
which limit your daily activities or the
work that you can do
128
52
76
8
10
38
72
40
14
9
13
17
31
33
47
105
13
8
2
5%
5%
6%
2%
3%
5%
9%
12%
8%
3%
2%
3%
5%
6%
8%
5%
6%
7%
2%
cde
ij
ij
k
kl
r
r
40%
60%
6%
8%
30%
56%
32%
11%
7%
10%
14%
24%
26%
37%
82%
10%
6%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
None
1930
950
980
302
372
705
550
192
126
235
470
553
536
422
417
1620
168
88
54
83%
84%
82%
93%
92%
88%
68%
59%
75%
88%
93%
89%
85%
83%
72%
83%
83%
76%
83%
ef
ef
f
g
gh
gh
mn
n
n
q
49%
51%
16%
19%
37%
29%
10%
7%
12%
24%
29%
28%
22%
22%
84%
9%
5%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Cannot walk far or manage stairs or can only
do so with difficulty
146
125
21
15
128
67
79
6%
6%
7%
1%
13%
6%
6%
c
85%
15%
10%
87%
46%
54%
Breathlessness or chest pains
100
87
12
19
78
50
50
4%
4%
4%
1%
8%
5%
4%
c
88%
12%
19%
79%
50%
50%
Poor hearing, partial hearing or deafness
86
65
21
16
70
52
33
4%
3%
7%
1%
7%
5%
3%
a
c
f
76%
24%
18%
82%
61%
39%
Poor vision, partial sight or blindness
56
54
3
8
46
22
34
2%
3%
1%
1%
5%
2%
3%
b
c
95%
5%
14%
81%
39%
61%
Mental health problems or difficulties
39
34
6
12
27
12
27
2%
2%
2%
1%
3%
1%
2%
c
e
86%
14%
31%
69%
31%
69%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Limited ability to reach
32
29
4
6
25
16
17
1%
1%
1%
*%
3%
1%
1%
c
89%
11%
18%
75%
49%
51%
Dyslexia
29
24
5
17
11
12
17
1%
1%
2%
1%
1%
1%
1%
84%
16%
58%
38%
40%
60%
Cannot walk at all / use a wheelchair
11
7
4
-
11
7
4
*%
*%
1%
-%
1%
1%
*%
a
c
62%
38%
-%
100%
65%
35%
Difficulty in speaking or in communicating
7
5
1
2
5
4
3
*%
*%
*%
*%
*%
*%
*%
79%
21%
30%
70%
53%
47%
Other illnesses or health problems which limit
your daily activities or the work that you can
do
128
114
14
34
92
45
83
5%
6%
4%
3%
9%
4%
7%
c
e
89%
11%
27%
72%
35%
65%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 153
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
None
1930
1677
252
1249
673
904
1026
83%
83%
82%
93%
69%
83%
82%
d
87%
13%
65%
35%
47%
53%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
87
37
50
3
4
11
69
38
7
4
3
8
17
17
45
65
7
7
8
Effective Weighted Sample
71
29
42
3
4
9
58
32
6
3
3
6
15
13
38
56
7
7
8
Total
56
25
31
2
3
10
41
24
5
3
3
6
11
12
28
48
4
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see anything at all/ blind
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the
windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture
in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if close to his or
her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend if he or she is at
arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
87
37
50
3
4
11
69
38
7
4
3
8
17
17
45
65
7
7
8
Effective Weighted Sample
71
29
42
3
4
9
58
32
6
3
3
6
15
13
38
56
7
7
8
Total
56
25
31
2
3
10
41
24
5
3
3
6
11
12
28
48
4
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a
large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to
recognise a friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing glasses/ contact lenses
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
87
37
50
3
4
11
69
38
7
4
3
8
17
17
45
65
7
7
8
Effective Weighted Sample
71
29
42
3
4
9
58
32
6
3
3
6
15
13
38
56
7
7
8
Total
56
25
31
2
3
10
41
24
5
3
3
6
11
12
28
48
4
3
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
87
83
4
7
77
36
51
Effective Weighted Sample
71
68
4
6
67
29
42
Total
56
54
3
8
46
22
34
**
**
**
**
**
**
Cannot see anything at all/ blind
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot tell by the light where the windows
are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the
room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend
if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend
if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
87
83
4
7
77
36
51
Effective Weighted Sample
71
68
4
6
67
29
42
Total
56
54
3
8
46
22
34
**
**
**
**
**
**
Cannot see well enough to read a newspaper
headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large print
book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend
across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend
across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am wearing
glasses/ contact lenses
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 154
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
87
83
4
7
77
36
51
Effective Weighted Sample
71
68
4
6
67
29
42
Total
56
54
3
8
46
22
34
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
135
80
55
5
3
8
119
36
21
9
10
26
31
29
49
94
10
22
9
Effective Weighted Sample
110
65
44
4
3
7
98
28
19
6
10
21
27
26
39
81
10
20
9
Total
86
50
35
4
3
8
71
22
13
7
9
20
18
16
32
70
6
8
2
**
**
**
**
**
83%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme with
the volume turned up
11
**
**
**
**
**
8
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
**
**
12%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
73%
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone
talking in a loud voice in a quiet
room
11
**
**
**
**
**
11
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
**
**
15%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock
or telephone bell
5
**
**
**
**
**
3
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
65%
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a
volume others find acceptable
17
**
**
**
**
**
13
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
**
**
18%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
74%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in
a normal voice in a quiet room
12
**
**
**
**
**
12
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
100%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
135
80
55
5
3
8
119
36
21
9
10
26
31
29
49
94
10
22
9
Effective Weighted Sample
110
65
44
4
3
7
98
28
19
6
10
21
27
26
39
81
10
20
9
Total
86
50
35
4
3
8
71
22
13
7
9
20
18
16
32
70
6
8
2
**
**
**
**
**
83%
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation
against background noise
16
**
**
**
**
**
14
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
**
**
19%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
84%
**
**
**
**
**
**
**
**
**
**
**
**
Have no problems as long as I am
wearing my hearing aid
7
**
**
**
**
**
5
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
**
**
8%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
79%
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
d
~e
~f
Unweighted total
135
98
37
15
120
83
52
Effective Weighted Sample
110
80
30
13
102
69
41
Total
86
65
21
16
70
52
33
**
**
**
82%
**
**
Cannot follow a TV programme with the
volume turned up
11
**
**
**
11
**
**
13%
**
**
**
15%
**
**
**
**
**
93%
**
**
Have difficulty hearing someone talking in a
loud voice in a quiet room
11
**
**
**
10
**
**
12%
**
**
**
14%
**
**
**
**
**
93%
**
**
Cannot hear a doorbell, alarm clock or
telephone bell
5
**
**
**
5
**
**
6%
**
**
**
7%
**
**
**
**
**
100%
**
**
Cannot follow a TV programme at a volume
others find acceptable
17
**
**
**
13
**
**
20%
**
**
**
18%
**
**
**
**
**
72%
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 155
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
~a
~b
~c
d
~e
~f
Unweighted total
135
98
37
15
120
83
52
Effective Weighted Sample
110
80
30
13
102
69
41
Total
86
65
21
16
70
52
33
**
**
**
82%
**
**
Difficulty hearing someone talking in a normal
voice in a quiet room
12
**
**
**
10
**
**
14%
**
**
**
14%
**
**
**
**
**
78%
**
**
Difficulty following a conversation against
background noise
16
**
**
**
12
**
**
19%
**
**
**
18%
**
**
**
**
**
76%
**
**
Have no problems as long as I am wearing
my hearing aid
7
**
**
**
5
**
**
8%
**
**
**
8%
**
**
**
**
**
79%
**
**
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Under £11,500
326
123
203
39
47
79
161
326
-
-
-
14
48
46
219
268
29
17
12
14%
11%
17%
12%
12%
10%
20%
100%
-%
-%
-%
2%
8%
9%
38%
14%
14%
15%
18%
a
cde
hij
k
k
klm
38%
62%
12%
14%
24%
49%
100%
-%
-%
-%
4%
15%
14%
67%
82%
9%
5%
4%
Above £11,500
1399
727
672
153
266
560
420
-
162
261
495
461
405
328
206
1179
130
61
29
60%
64%
56%
47%
66%
70%
52%
-%
96%
98%
97%
74%
64%
65%
36%
60%
64%
53%
45%
b
cf
cf
g
g
g
lmn
n
n
qr
qr
52%
48%
11%
19%
40%
30%
-%
12%
19%
35%
33%
29%
23%
15%
84%
9%
4%
2%
Don't know
176
78
98
87
18
27
43
-
3
-
1
26
50
40
59
140
17
14
5
8%
7%
8%
27%
5%
3%
5%
-%
2%
-%
*%
4%
8%
8%
10%
7%
8%
12%
8%
def
e
gij
k
k
k
o
44%
56%
50%
10%
15%
25%
-%
2%
-%
*%
15%
29%
23%
34%
80%
9%
8%
3%
Refused
434
208
226
45
71
133
185
-
4
6
13
121
125
93
94
365
28
23
19
19%
18%
19%
14%
18%
17%
23%
-%
2%
2%
3%
19%
20%
18%
16%
19%
14%
20%
29%
cde
g
g
g
p
opq
48%
52%
10%
16%
31%
43%
-%
1%
1%
3%
28%
29%
21%
22%
84%
6%
5%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 156
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ9 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Under £11,500
326
285
41
79
242
118
208
14%
14%
13%
6%
25%
11%
17%
c
e
88%
12%
24%
74%
36%
64%
Above £11,500
1399
1200
199
983
412
705
695
60%
59%
64%
73%
42%
65%
56%
d
f
86%
14%
70%
29%
50%
50%
Don't know
176
155
21
63
113
68
108
8%
8%
7%
5%
12%
6%
9%
c
e
88%
12%
36%
64%
39%
61%
Refused
434
385
49
223
206
195
239
19%
19%
16%
17%
21%
18%
19%
c
89%
11%
51%
48%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2863
1393
1470
370
398
919
1176
483
240
323
501
622
849
597
794
2083
261
264
255
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
Total
2335
1135
1200
324
403
799
809
326
168
266
508
621
628
507
578
1952
203
115
64
49%
51%
14%
17%
34%
35%
14%
7%
11%
22%
27%
27%
22%
25%
84%
9%
5%
3%
Under £11,500
326
123
203
39
47
79
161
326
-
-
-
14
48
46
219
268
29
17
12
14%
11%
17%
12%
12%
10%
20%
100%
-%
-%
-%
2%
8%
9%
38%
14%
14%
15%
18%
a
cde
hij
k
k
klm
38%
62%
12%
14%
24%
49%
100%
-%
-%
-%
4%
15%
14%
67%
82%
9%
5%
4%
£11,500 - £17,499
168
75
93
10
34
49
75
-
168
-
-
20
44
43
61
132
16
11
9
7%
7%
8%
3%
8%
6%
9%
-%
100%
-%
-%
3%
7%
9%
11%
7%
8%
10%
14%
c
ce
gij
k
k
kl
op
45%
55%
6%
20%
29%
45%
-%
100%
-%
-%
12%
26%
26%
37%
78%
9%
7%
5%
£17,500 - £29,999
266
152
114
17
52
108
90
-
-
266
-
48
76
91
51
219
25
16
6
11%
13%
10%
5%
13%
14%
11%
-%
-%
100%
-%
8%
12%
18%
9%
11%
12%
14%
10%
b
c
c
c
ghj
k
kln
57%
43%
6%
19%
41%
34%
-%
-%
100%
-%
18%
28%
34%
19%
82%
10%
6%
2%
£30,000 - £49,999
294
147
147
25
66
133
70
-
-
-
294
107
97
62
28
254
29
8
3
13%
13%
12%
8%
16%
17%
9%
-%
-%
-%
58%
17%
16%
12%
5%
13%
14%
7%
5%
cf
cf
ghi
mn
n
n
qr
qr
50%
50%
9%
23%
45%
24%
-%
-%
-%
100%
36%
33%
21%
9%
87%
10%
3%
1%
£50,000+
215
126
89
14
38
119
44
-
-
-
215
144
45
24
1
196
12
6
*
9%
11%
7%
4%
9%
15%
5%
-%
-%
-%
42%
23%
7%
5%
*%
10%
6%
5%
1%
b
cf
cdf
ghi
lmn
n
n
pqr
r
r
59%
41%
7%
18%
55%
20%
-%
-%
-%
100%
67%
21%
11%
1%
91%
6%
3%
*%
REFUSED BUT ABOVE £11.5K
482
238
244
88
79
161
154
-
-
-
-
146
152
115
69
399
52
21
10
21%
21%
20%
27%
20%
20%
19%
-%
-%
-%
-%
23%
24%
23%
12%
20%
26%
18%
16%
def
n
n
n
qr
49%
51%
18%
16%
33%
32%
-%
-%
-%
-%
30%
32%
24%
14%
83%
11%
4%
2%
DK/ Refused
585
275
310
131
87
150
216
-
-
-
-
143
166
126
149
484
40
36
24
25%
24%
26%
41%
22%
19%
27%
-%
-%
-%
-%
23%
27%
25%
26%
25%
20%
31%
37%
def
e
op
op
47%
53%
22%
15%
26%
37%
-%
-%
-%
-%
24%
28%
21%
25%
83%
7%
6%
4%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
Total
MALE
FEMALE
16-24
25-34
35-54
55+
UNDER
£11.5K
£11.5K-
£17.5K
£17.5K-
£29.9K
£30K+
AB
C1
C2
DE
ENG
LAND
SCOT
LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Effective Weighted Sample
2335
1139
1196
305
337
760
979
392
193
268
438
530
701
494
638
1816
251
240
237
HOUSEHOLD INCOME
UNDER
£11.5K
326
123
203
39
47
79
161
326
-
-
-
14
48
46
219
268
29
17
12
14%
11%
17%
12%
12%
10%
20%
100%
-%
-%
-%
2%
8%
9%
38%
14%
14%
15%
18%
a
cde
hij
k
k
klm
38%
62%
12%
14%
24%
49%
100%
-%
-%
-%
4%
15%
14%
67%
82%
9%
5%
4%
£11.5K-
£17.5K
168
75
93
10
34
49
75
-
168
-
-
20
44
43
61
132
16
11
9
7%
7%
8%
3%
8%
6%
9%
-%
100%
-%
-%
3%
7%
9%
11%
7%
8%
10%
14%
c
ce
gij
k
k
kl
op
45%
55%
6%
20%
29%
45%
-%
100%
-%
-%
12%
26%
26%
37%
78%
9%
7%
5%
£17.5K-
£29.9K
266
152
114
17
52
108
90
-
-
266
-
48
76
91
51
219
25
16
6
11%
13%
10%
5%
13%
14%
11%
-%
-%
100%
-%
8%
12%
18%
9%
11%
12%
14%
10%
b
c
c
c
ghj
k
kln
57%
43%
6%
19%
41%
34%
-%
-%
100%
-%
18%
28%
34%
19%
82%
10%
6%
2%
£30K+
508
273
235
39
104
251
113
-
-
-
508
251
143
86
29
450
41
14
3
22%
24%
20%
12%
26%
31%
14%
-%
-%
-%
100%
40%
23%
17%
5%
23%
20%
12%
5%
b
cf
cf
ghi
lmn
mn
n
qr
qr
r
54%
46%
8%
21%
49%
22%
-%
-%
-%
100%
49%
28%
17%
6%
89%
8%
3%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
Under £11,500
326
285
41
79
242
118
208
14%
14%
13%
6%
25%
11%
17%
c
e
88%
12%
24%
74%
36%
64%
£11,500 - £17,499
168
141
27
76
90
77
91
7%
7%
9%
6%
9%
7%
7%
c
84%
16%
45%
54%
46%
54%
£17,500 - £29,999
266
228
38
191
76
132
135
11%
11%
12%
14%
8%
12%
11%
d
86%
14%
72%
28%
50%
50%
£30,000 - £49,999
294
253
41
230
63
150
144
13%
12%
13%
17%
7%
14%
12%
d
86%
14%
78%
22%
51%
49%
£50,000+
215
176
38
184
28
141
74
9%
9%
12%
14%
3%
13%
6%
a
d
f
82%
18%
86%
13%
66%
34%
REFUSED BUT ABOVE £11.5K
482
421
60
312
168
218
264
21%
21%
20%
23%
17%
20%
21%
d
87%
13%
65%
35%
45%
55%
Columns Tested: a,b - c,d - e,f

Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM TECHNOLOGY TRACKER - WAVE 2 2015. 1st July to 31st August 2015.
Table 157
All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a
base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ10 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
Total
URBAN
RURAL
YES
NO
LOW
MEDIUM/
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2863
2387
476
1370
1476
1360
1503
Effective Weighted Sample
2335
1960
396
1164
1248
1121
1216
Total
2335
2025
310
1349
973
1085
1250
87%
13%
58%
42%
46%
54%
DK/ Refused
585
520
65
277
305
251
334
25%
26%
21%
21%
31%
23%
27%
b
c
e
89%
11%
47%
52%
43%
57%
HOUSEHOLD INCOME
UNDER
£11.5K
326
285
41
79
242
118
208
14%
14%
13%
6%
25%
11%
17%
c
e
88%
12%
24%
74%
36%
64%
£11.5K-
£17.5K
168
141
27
76
90
77
91
7%
7%
9%
6%
9%
7%
7%
c
84%
16%
45%
54%
46%
54%
£17.5K-
£29.9K
266
228
38
191
76
132
135
11%
11%
12%
14%
8%
12%
11%
d
86%
14%
72%
28%
50%
50%
£30K+
508
429
79
414
92
290
218
22%
21%
26%
31%
9%
27%
17%
d
f
84%
16%
82%
18%
57%
43%
Columns Tested: a,b - c,d - e,f