Technology Tracker
Source: data.gov.uk (2020-10-08)

The Technology Tracker started in 2004. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+). 
Across the UK overall, and within each UK nation, the Technology Tracker provides detailed analysis by key population demographics, sub-region, and by urban vs. rural. It collects data that enable comparisons to be made with older data collected by Ofcom, informing Ofcom analysis, reports and decisions.

Up to and including 2014, there were three waves of research per year: from 2015 to 2017, there were two waves per year, in April and October. From 2018  there will be one wave of research per year.

The data have  been published in csv format since 2011. The datasets from 2011 to 2015 inclusive contain the chart data only: from 2016 onwards they will contain all the data from the .spss files.

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................2
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................4
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................5
Base : All respondents
DEPRIVATION LEVEL...................................................................................................................................................................................................................................................................................................................................................................................................6
Base : All respondents
SE. GENDER .................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
SF. AGE OF RESPONDENT.........................................................................................................................................................................................................................................................................................................................................................................................8
Base : All respondents
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE) .............................................................................................................................................................................................................................11
Base : All respondents
QZ6 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
QZ7 (SH). HOUSEHOLD STATUS..............................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................17
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................18
Base : All respondents
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................19
Base : All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE) ..................................................................................................................................................................................................21
Base : Those with a landline phone at home
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................22
Base : All respondents
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................23
Base : All respondents
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE).................................................................................................................24
Base : Those with a landline phone at home
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE) ......................................................................................................................26
Base : Those with a landline phone at home
QC7 (QK2). If you have any free minutes included in your landline phone package, are calls to numbers beginning with 0870 included in these? (SINGLE CODE)...................................................................................................................................................................28
Base : Those with a landline phone at home

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
QC8 (QK3). SHOWCARD Which of these numbers would you be concerned about calling from your home landline? By concerned we mean that you may think twice before calling? (SINGLE CODE) PROMPTED..................................................................................29
Base : Those with a landline phone at home
QC9 (QK4). SHOWCARD Which of the following types of services do you think you would be calling, if you dialled an 0870 number? (SINGLE CODE) PROMPTED...............................................................................................................................................................30
Base : All respondents
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................32
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................34
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................36
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include
BlackBerry, iPhone and Android phones such as the HTC Desire. ............................................................................................................................................................................................................................................................................................................................38
Base : Those who personally use a mobile phone
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................39
Base : Those who personally use a mobile phone
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................40
Base : Those who use a postpay/ contract mobile phone
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).................................................................................................................................................................................................................41
Base : Those who personally use a mobile phone
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ..........................................................................................................................................................................................................................................43
Base : Those who personally use a mobile phone
QD7C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE).............................................................................................................................................................................................................45
Base : Those with a smartphone
QD7D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)...........................................................................................................................................................................................................................46
Base : Those with a smartphone
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE) ........................................................................................................................................................................48
Base : Those who personally use a mobile phone
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) ................................................................................................................................................................................................................................54
Base : Those who personally use a mobile phone
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)...........................................................................................60
Base : Those who use their mobile phone to access the internet
QD11 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)..................................................................................................................................................................................................................................62
Base : Those who use their mobile phone to access the internet
QD12 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)............................................................................................................................................................................................63
Base : Those who use their mobile phone to access the internet outside the home
QD13 (QD29) Do you ever use your mobile phone for personal reasons during working hours, or for work reasons outside of working hours?....................................................................................................................................................................................................64
Base : Those who personally use a mobile phone
QD14A (QD30A) HOW OFTEN USE MOBILE PHONE TO - Take part in personal phone calls during working hours (SINGLE CODE)................................................................................................................................................................................................................65
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
QD14B (QD30B) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls while on holiday or annual leave (SINGLE CODE)........................................................................................................................................................................................66
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14C (QD30C) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls during your personal time outside of working hours (SINGLE CODE) .........................................................................................................................................................67
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14D (QD30D) HOW OFTEN USE MOBILE PHONE TO - Read or send personal emails during working hours (SINGLE CODE).....................................................................................................................................................................................................................68
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14E (QD30E) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails while on holiday or annual leave (SINGLE CODE).........................................................................................................................................................................................................69
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14F (QD30F) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails during your personal time outside of working hours (SINGLE CODE)............................................................................................................................................................................70
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD14G (QD30G) HOW OFTEN USE MOBILE PHONE TO - Discreetly use email or text messaging when you are in a meeting at work (SINGLE CODE) ................................................................................................................................................................................71
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) .....................................................................................................................................................................................................................72
Base : Those with a smartphone
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)...................................................................................................................................................................................75
Base : Those with a smartphone
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)...............................................................................................................................77
Base : Those who personally use a mobile phone
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE) ....................................................................................................................................79
Base : Those who personally use a mobile phone
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)................................................................................................................................................................................................................................................81
Base : All respondents
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)............................................................................................................................................................82
Base : All respondents
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)......................................................................................................................................................................................................83
Base : All respondents
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)............................................................................................................................................................................................................86
Base : Those who use the internet at home or elsewhere
QE5 (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE) ...................................................................................................................................................................................88
Base : All respondents
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)............................................................................................................................................................................................................................89
Base : Those aware that you can access broadband services on your PC or laptop using a mobile network
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)............................................................................................................................................................................................................................90
Base : All respondents
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE).......................................................................................................................................................................................................................91
Base : Those with access to the internet at home
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE).......................................................................................................................................................................................................................94
Base : All respondents

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)..................................................................................................................................................................................................................................................................97
Base : Those with access to the internet at home
QE9 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ....99
Base : Those in a household with mobile broadband
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? ..100
Base : All respondents
QE10 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ........................................................................................................................................................................................................................101
Base : Those who use mobile broadband to access the internet
QE11 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ............................................................................................................................................................................................103
Base : Those who use mobile broadband to access the internet outside the home
QE12 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?........................................................................................................................................................104
Base : Those with fixed broadband at home where there is more than one person in household
QE13 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?.....................................................................................................................................................105
Base : Those with mobile broadband at home where there is more than one person in household
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)...............................................................................................................................................................................................106
Base : Those with access to the internet at home
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)............................................................................................................................................................113
Base : Those with access to the internet at home
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)...........................................................................................................................................................................120
Base : Those who use broadband as their main method of connecting to the internet at home
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE).............................................................................................................................................................................................................................................122
Base : Those who use broadband as their main method of connecting to the internet at home
QE18 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)..........................................................................................................................................................................................................126
Base : Those unaware of their broadband connection speed
QE19 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)........127
Base : Those with mobile broadband
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................128
Base : Those with fixed broadband at home
QE11 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE).............................................................................................................................129
Base : Those with fixed broadband at home
SUMMARY - MAIN METHOD OF CONNECTING TO THE INTERNET...................................................................................................................................................................................................................................................................................................................130
Base : All respondents
SUMMARY - ACCESS TO/ USE OF INTERNET ACROSS ANY CONNECTION/ ANY DEVICE/ ANY LOCATION ..............................................................................................................................................................................................................................................131
Base : All respondents
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE) ...........................................................................................................................................................................................................................132
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................136
Base : All respondents

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
TV MULTI-PLATFORM OWNERSHIP.......................................................................................................................................................................................................................................................................................................................................................................139
Base : All respondents
MULTICHANNEL TV OWNERSHIP..........................................................................................................................................................................................................................................................................................................................................................................141
Base : All respondents
MULTICHANNEL TV OWNERSHIP..........................................................................................................................................................................................................................................................................................................................................................................143
Base : All respondents
QH2 (QH44). SHOWCARD How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet using a PC, laptop,
netbook or tablet computer or a mobile phone. (SINGLE CODE).............................................................................................................................................................................................................................................................................................................................145
Base : All respondents
QH3 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTI CODE)..................................................................................................................................................................................................................................146
Base : Those with a TV in the household
QH4 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................148
Base : Those with a TV in the household
QH5 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household have an HDTV
service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................149
Base : Those whose main TV set is an HDTV or HD-ready
QH6 (QH55). Which supplier provides your HD TV service, for your main TV set?.................................................................................................................................................................................................................................................................................................150
Base : Those with an HD TV service for their main TV set
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)......................................................................................................................................................................................................................................................151
Base : Those with Satellite TV
QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE).....................................................................................................................................................................................................................................153
Base : Those with a Sky satellite dish for free to air services only
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)..................................................................................................................................................................................................................154
Base : Those with paid for Sky Satellite TV
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)....................................................................................................................................................................................................................157
Base : Those with Cable TV
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................158
Base : Those with Sky TV
QH11B (QR1B). Does your household have V+? (SINGLE CODE).........................................................................................................................................................................................................................................................................................................................159
Base : Those with Cable TV
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................160
Base : Those with Freesat
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................161
Base : Those with Freeview
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................162
Base : Those with Broadband TV
DVR HOUSEHOLD OWNERSHIP ............................................................................................................................................................................................................................................................................................................................................................................163
Base : Those with Sky TV/ Cable TV/ Freesat/ Freeview/ Broadband TV
QH12 (QR2). Do you personally use this DVR (i.e. Digital Video Recorder)? IF NECESSARY - A DVR is sometimes known as a PVR. (SINGLE CODE)................................................................................................................................................................................164
Base : Those who own a DVR

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
QH13 (QR4). SHOWCARD How long have you owned your DVR? (SINGLE CODE).............................................................................................................................................................................................................................................................................................165
Base : Those who own a DVR
QH14 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................166
Base : Those who own a DVR
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE).....................................168
Base : Those who own a DVR
QH16 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE).........................................................................................................................................................172
Base : Those who own a DVR
QH17 (QR10). Since getting your DVR, do you think you watch more, less or about the same amount of television? (SINGLE CODE)..............................................................................................................................................................................................................173
Base : Those who own a DVR
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)....................................................................................................................................................................................................174
Base : Those who personally use their DVR
QH19 (QR13). SHOWCARD How often, if at all, do you check what is on TV before watching a recorded programme? (SINGLE CODE)..........................................................................................................................................................................................................176
Base : Those who personally use their DVR
QH20 (QH56). SHOWCARD Which, if any, of these devices does your household have at the moment? (MULTI CODE)...................................................................................................................................................................................................................................177
Base : All respondents
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)......................................................................................................................................................179
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
QH22 (QH58). Have you connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your television to enable you to connect to the internet via your TV in the last 12 months?.................................................................................................................181
Base : Those with an Xbox, PlayStation 3, Nintendo DSi, or Apple TV digital multimedia receiver in the household
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE).......................................................................................182
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
QH24 (QH60). Have you ever connected another device, such as a laptop or home PC, to access or view the internet via your TV set? ...........................................................................................................................................................................................................184
Base : Those with a TV in the household
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE) ......................................................................................................................................................................................185
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
QH26 (QH62). Are any of your TV sets 'Smart TVs'? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF NECESSARY - It's a TV
that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV. .................................................................................187
Base : Those with a TV in the household
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your 'Smart TV' set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games console or computer.
(MULTI CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................188
Base : Those with a 'Smart TV' in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................190
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................192
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................194
Base : All respondents
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE) ................................................................................................................................................................................................................................................................................................................195
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................196
Base : Those with at least one deal or package with the same supplier
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE).......................................................................................................................................................................................................................................198
Base : Those with at least one deal or package with the same supplier
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE) ...........................................................................................................................................................................................................................................................199
Base : Those with at least one deal or package with the same supplier
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................200
Base : Those with at least one deal or package with the same supplier
COMPONENTS OF PACKAGE, REGARDLESS OF WHETHER THIS INCLUDES DISCOUNT - I.E. SIMPLE BUNDLE.....................................................................................................................................................................................................................................202
Base : Those with at least one deal or package with the same supplier
COMPONENTS OF PACKAGE, WHICH INCLUDES DISCOUNT - I.E. DISCOUNTED BUNDLE .........................................................................................................................................................................................................................................................................204
Base : Those with a package for which they get a discount/ special deal
SUMMARY OF PACKAGE ........................................................................................................................................................................................................................................................................................................................................................................................206
Base : All respondents
SUMMARY OF PACKAGE ........................................................................................................................................................................................................................................................................................................................................................................................208
Base : Those with at least one deal or package with the same supplier
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED BROADBAND......................................................................................................................................................................................................................................................................................................209
Base : Those with fixed broadband at home
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED LINE.....................................................................................................................................................................................................................................................................................................................210
Base : Those with a landline phone at home
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE BROADBAND...................................................................................................................................................................................................................................................................................................211
Base : Those in a household with mobile broadband
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................212
Base : All respondents
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)..................................................................................................................................................................214
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)...................................................................................................................................................................215
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)................................................................................................................................................................................................................................................216
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................217
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................218
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)................................................................................................................................................................................................................................................219
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)............................................................................................................................................................................................................................................220
Base : Those who listen to radio

OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE) ............................................................................................................................................................................................................................................221
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE).............................................................................................................................................................................................................................................222
Base : Those who listen to radio
SUMMARY - EVER USE DIGITAL RADIO................................................................................................................................................................................................................................................................................................................................................................223
Base : All respondents
SUMMARY - EVER LISTEN TO RADIO....................................................................................................................................................................................................................................................................................................................................................................224
Base : All respondents
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE).....................................................225
Base : All respondents
QP4 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)...................................................................................................................................................................................226
Base : All respondents
QP5 (QP2). Have you heard of the term DAB digital radio? (SINGLE CODE).........................................................................................................................................................................................................................................................................................................228
Base : All respondents
QP6 (QP9). How many DAB sets do you have in your household?..........................................................................................................................................................................................................................................................................................................................229
Base : Those who listen to radio
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................230
Base : Those who listen to radio but no DAB sets at home
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED....................................................................................................................................................................................................................................................232
Base : Those unlikely to get DAB radio in the next 12 months
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)...................................................................................................................................................................................................235
Base : All respondents
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................236
Base : All respondents
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)...............................................................................................................................................................................................................................................240
Base : All respondents
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)..........................................................................................................................................................................................................................................................................................242
Base : Those with poor vision, partial sight or blindness
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................244
Base : Those with poor hearing, partial hearing or deafness
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year? .........................................................................................................................................................................246
Base : All respondents
QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).........................................................................................................................................................................247
Base : All respondents

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 1
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 4
Page 1
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
NATION
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
England
272
180
165
345
730
1679
190
282
**
**
114
1596
84%
84%
84%
84%
82%
82%
97%
82%
**
**
86%
84%
f
15%
10%
9%
18%
39%
90%
10%
15%
**
**
6%
85%
Scotland
31
18
14
32
80
190
3
31
**
**
9
161
9%
8%
7%
8%
9%
9%
2%
9%
**
**
7%
8%
g
16%
9%
7%
16%
41%
98%
2%
16%
**
**
5%
82%
Wales
14
11
14
25
54
109
*
21
**
**
7
88
4%
5%
7%
6%
6%
5%
*%
6%
**
**
5%
5%
g
13%
10%
13%
23%
49%
99%
*%
19%
**
**
6%
80%
Northern Ireland
8
4
3
7
23
60
2
10
**
**
3
51
3%
2%
2%
2%
3%
3%
1%
3%
**
**
2%
3%
14%
7%
5%
12%
37%
97%
3%
15%
**
**
5%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 2
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 5
Page 2
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
North East
17
10
7
16
45
92
1
12
**
**
6
82
5%
5%
3%
4%
5%
5%
1%
3%
**
**
5%
4%
g
hkl
18%
10%
7%
17%
49%
99%
2%
13%
**
**
7%
88%
North West
45
23
24
47
106
241
6
45
**
**
25
203
14%
11%
12%
12%
12%
12%
3%
13%
**
**
18%
11%
g
l
18%
9%
10%
19%
43%
97%
2%
18%
**
**
10%
82%
Yorkshire
26
20
19
39
88
176
12
28
**
**
13
160
8%
10%
10%
10%
10%
9%
6%
8%
**
**
10%
8%
j
14%
11%
10%
21%
47%
94%
6%
15%
**
**
7%
85%
East Midlands
22
15
15
30
64
149
9
24
**
**
9
134
7%
7%
8%
7%
7%
7%
5%
7%
**
**
7%
7%
14%
9%
9%
19%
41%
94%
6%
15%
**
**
6%
85%
West Midlands
30
17
20
38
78
171
30
36
**
**
14
161
9%
8%
10%
9%
9%
8%
15%
10%
**
**
11%
9%
f
15%
9%
10%
19%
40%
87%
15%
18%
**
**
7%
82%
East of England
27
25
18
43
75
196
12
20
**
**
9
189
8%
12%
9%
10%
8%
10%
6%
6%
**
**
7%
10%
h
13%
12%
8%
21%
36%
94%
6%
10%
**
**
4%
91%
London
30
20
21
41
84
170
100
26
**
**
7
255
9%
9%
11%
10%
9%
8%
51%
8%
**
**
5%
13%
f
hjk
11%
7%
8%
15%
30%
61%
36%
9%
**
**
2%
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 3
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 5
Page 3
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
REGION
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
South East
42
26
21
47
119
303
14
56
**
**
19
261
13%
12%
11%
12%
13%
15%
7%
16%
**
**
15%
14%
g
hjkl
13%
8%
7%
15%
38%
96%
4%
18%
**
**
6%
83%
South West
34
23
21
44
69
180
5
35
**
**
12
151
11%
11%
10%
11%
8%
9%
3%
10%
**
**
9%
8%
g
18%
13%
11%
24%
38%
98%
3%
19%
**
**
6%
82%
Wales
14
11
14
25
54
109
*
21
**
**
7
88
4%
5%
7%
6%
6%
5%
*%
6%
**
**
5%
5%
g
13%
10%
13%
23%
49%
99%
*%
19%
**
**
6%
80%
Scotland
31
18
14
32
80
190
3
31
**
**
9
161
9%
8%
7%
8%
9%
9%
2%
9%
**
**
7%
8%
g
16%
9%
7%
16%
41%
98%
2%
16%
**
**
5%
82%
Northern Ireland
8
4
3
7
23
60
2
10
**
**
3
51
3%
2%
2%
2%
3%
3%
1%
3%
**
**
2%
3%
14%
7%
5%
12%
37%
97%
3%
15%
**
**
5%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 4
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 6
Page 4
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
URBANITY
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Urban
274
173
165
338
770
1748
194
292
**
**
109
1653
84%
82%
84%
83%
87%
86%
99%
85%
**
**
82%
87%
f
i
14%
9%
8%
17%
40%
90%
10%
15%
**
**
6%
85%
Rural
51
39
32
71
117
291
2
52
**
**
24
243
16%
18%
16%
17%
13%
14%
1%
15%
**
**
18%
13%
g
l
17%
13%
11%
24%
40%
99%
1%
18%
**
**
8%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 5
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 7
Page 5
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
CABLE AREA
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
TELEWEST
60
32
32
64
159
356
60
66
**
**
30
344
18%
15%
16%
16%
18%
17%
31%
19%
**
**
23%
18%
f
i
15%
8%
8%
16%
39%
87%
15%
16%
**
**
7%
84%
NTL
108
68
60
127
282
631
80
86
**
**
27
625
33%
32%
30%
31%
32%
31%
41%
25%
**
**
20%
33%
f
hk
15%
9%
8%
18%
40%
89%
11%
12%
**
**
4%
88%
NEITHER
158
113
106
218
446
1052
55
192
**
**
76
928
49%
53%
54%
53%
50%
52%
28%
56%
**
**
57%
49%
g
l
l
14%
10%
9%
20%
40%
94%
5%
17%
**
**
7%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 6
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 8
Page 6
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DEPRIVATION LEVEL
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Low
202
135
123
258
476
1286
66
202
**
**
76
1160
62%
63%
63%
63%
54%
63%
34%
59%
**
**
57%
61%
g
15%
10%
9%
19%
35%
95%
5%
15%
**
**
6%
86%
Medium
110
69
65
134
359
659
117
125
**
**
48
645
34%
32%
33%
33%
40%
32%
60%
37%
**
**
36%
34%
f
14%
9%
8%
17%
46%
85%
15%
16%
**
**
6%
83%
High
5
5
5
10
29
34
11
6
**
**
5
40
1%
2%
2%
2%
3%
2%
5%
2%
**
**
4%
2%
f
10%
10%
10%
20%
61%
72%
22%
14%
**
**
11%
85%
Undefined
8
4
3
7
23
60
2
10
**
**
3
51
3%
2%
2%
2%
3%
3%
1%
3%
**
**
2%
3%
14%
7%
5%
12%
37%
97%
3%
15%
**
**
5%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 7
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 9
Page 7
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SE. GENDER
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Male
173
101
80
181
389
964
98
175
**
**
58
907
53%
48%
41%
44%
44%
47%
50%
51%
**
**
44%
48%
cd
16%
9%
7%
17%
36%
90%
9%
16%
**
**
5%
84%
Female
152
111
117
228
499
1074
98
168
**
**
75
990
47%
52%
59%
56%
56%
53%
50%
49%
**
**
56%
52%
a
a
13%
10%
10%
20%
43%
92%
8%
14%
**
**
6%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 8
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 10
Page 8
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
16 - 17
-
-
-
-
22
60
9
3
**
**
-
66
-%
-%
-%
-%
2%
3%
5%
1%
**
**
-%
3%
hk
-%
-%
-%
-%
32%
87%
13%
5%
**
**
-%
96%
18 - 24
-
-
-
-
68
202
22
14
**
**
1
213
-%
-%
-%
-%
8%
10%
11%
4%
**
**
1%
11%
hijk
-%
-%
-%
-%
30%
90%
10%
6%
**
**
1%
95%
25 - 34
-
-
-
-
113
380
65
32
**
**
6
411
-%
-%
-%
-%
13%
19%
33%
9%
**
**
5%
22%
f
k
hjk
-%
-%
-%
-%
26%
87%
15%
7%
**
**
1%
94%
35 - 44
-
-
-
-
103
389
46
42
**
**
13
400
-%
-%
-%
-%
12%
19%
23%
12%
**
**
10%
21%
hik
-%
-%
-%
-%
23%
88%
10%
10%
**
**
3%
90%
45 - 54
-
-
-
-
81
301
26
46
**
**
17
285
-%
-%
-%
-%
9%
15%
13%
13%
**
**
13%
15%
j
-%
-%
-%
-%
24%
90%
8%
14%
**
**
5%
86%
55 - 64
325
-
-
-
90
310
16
58
**
**
25
266
100%
-%
-%
-%
10%
15%
8%
17%
**
**
19%
14%
bcd
g
100%
-%
-%
-%
28%
95%
5%
18%
**
**
8%
82%
65 - 74
-
213
-
213
213
230
7
65
**
**
25
172
-%
100%
-%
52%
24%
11%
3%
19%
**
**
19%
9%
acd
ac
g
l
l
l
l
-%
89%
-%
89%
89%
97%
3%
27%
**
**
10%
72%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 9
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 10
Page 9
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
75+
-
-
197
197
197
167
5
85
**
**
46
85
-%
-%
100%
48%
22%
8%
3%
25%
**
**
35%
4%
abd
ab
g
l
l
hil
hl
-%
-%
115%
115%
115%
97%
3%
49%
**
**
27%
49%
AGE GROUP
16-24
-
-
-
-
90
262
31
17
**
**
1
278
-%
-%
-%
-%
10%
13%
16%
5%
**
**
1%
15%
k
hijk
-%
-%
-%
-%
31%
89%
11%
6%
**
**
*%
95%
25-34
-
-
-
-
113
380
65
32
**
**
6
411
-%
-%
-%
-%
13%
19%
33%
9%
**
**
5%
22%
f
k
hjk
-%
-%
-%
-%
26%
87%
15%
7%
**
**
1%
94%
35-54
-
-
-
-
185
690
72
88
**
**
30
685
-%
-%
-%
-%
21%
34%
37%
26%
**
**
22%
36%
hijk
-%
-%
-%
-%
24%
89%
9%
11%
**
**
4%
88%
55-64
325
-
-
-
90
310
16
58
**
**
25
266
100%
-%
-%
-%
10%
15%
8%
17%
**
**
19%
14%
bcd
g
100%
-%
-%
-%
28%
95%
5%
18%
**
**
8%
82%
65-74
-
213
-
213
213
230
7
65
**
**
25
172
-%
100%
-%
52%
24%
11%
3%
19%
**
**
19%
9%
acd
ac
g
l
l
l
l
-%
89%
-%
89%
89%
97%
3%
27%
**
**
10%
72%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 10
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 10
Page 10
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SF. AGE OF RESPONDENT
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
75+
-
-
197
197
197
167
5
85
**
**
46
85
-%
-%
100%
48%
22%
8%
3%
25%
**
**
35%
4%
abd
ab
g
l
l
hil
hl
-%
-%
115%
115%
115%
97%
3%
49%
**
**
27%
49%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 11
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 11
Page 11
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
A
5
1
4
5
5
28
1
1
**
**
1
28
2%
1%
2%
1%
1%
1%
1%
*%
**
**
1%
2%
18%
4%
14%
18%
18%
94%
4%
5%
**
**
4%
96%
B
84
47
37
84
84
475
47
48
**
**
12
486
26%
22%
19%
21%
9%
23%
24%
14%
**
**
9%
26%
hk
16%
9%
7%
16%
16%
89%
9%
9%
**
**
2%
91%
C1
96
55
49
104
104
597
67
91
**
**
41
586
30%
26%
25%
25%
12%
29%
34%
27%
**
**
31%
31%
j
j
14%
8%
7%
16%
16%
90%
10%
14%
**
**
6%
88%
C2
50
43
34
77
77
381
33
60
**
**
25
350
15%
20%
17%
19%
9%
19%
17%
17%
**
**
19%
18%
12%
11%
8%
19%
19%
93%
8%
15%
**
**
6%
85%
D
52
29
24
53
326
293
28
52
**
**
20
266
16%
14%
12%
13%
37%
14%
14%
15%
**
**
15%
14%
i
16%
9%
8%
17%
102%
92%
9%
16%
**
**
6%
83%
E
38
37
48
85
291
264
19
91
**
**
33
180
12%
18%
24%
21%
33%
13%
10%
26%
**
**
25%
9%
a
a
a
l
l
l
l
13%
13%
17%
30%
103%
93%
7%
32%
**
**
12%
63%
SOCIAL GROUP
AB
89
48
41
89
89
503
48
49
**
**
13
515
27%
23%
21%
22%
10%
25%
25%
14%
**
**
10%
27%
hijk
16%
9%
7%
16%
16%
90%
9%
9%
**
**
2%
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 12
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 11
Page 12
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QSEG (QZ8). What is the occupation of the main wage earner in your household. CODE SOCIAL GRADE. (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
C1C2
146
99
83
181
181
977
101
151
**
**
66
936
45%
46%
42%
44%
20%
48%
51%
44%
**
**
50%
49%
14%
9%
8%
17%
17%
91%
9%
14%
**
**
6%
87%
DE
90
66
72
138
616
558
47
143
**
**
54
446
28%
31%
37%
34%
69%
27%
24%
42%
**
**
40%
23%
a
l
l
l
l
15%
11%
12%
23%
102%
92%
8%
24%
**
**
9%
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 13
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 12
Page 13
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Base for %
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Working full time (30hrs/wk+)
114
8
-
8
131
800
93
34
**
**
5
876
35%
4%
-%
2%
15%
39%
48%
10%
**
**
4%
46%
bcd
c
c
f
k
hijk
13%
1%
-%
1%
15%
89%
10%
4%
**
**
1%
97%
Working part time (8-29 hrs/wk)
53
16
1
17
90
331
23
41
**
**
11
319
16%
8%
*%
4%
10%
16%
12%
12%
**
**
8%
17%
bcd
cd
c
hk
15%
5%
*%
5%
26%
94%
6%
12%
**
**
3%
91%
Not working (i.e. under 8hrs/wk) - retired
103
177
185
362
389
450
13
165
**
**
79
292
32%
83%
94%
88%
44%
22%
6%
48%
**
**
59%
15%
a
abd
a
g
l
l
hl
hl
22%
38%
40%
78%
84%
97%
3%
36%
**
**
17%
63%
Not working (i.e. under 8hrs/wk) -
unemployed (registered/ not registered but
looking for work)
13
1
3
4
105
121
10
17
**
**
6
113
4%
*%
1%
1%
12%
6%
5%
5%
**
**
4%
6%
bd
10%
1%
2%
3%
79%
91%
8%
13%
**
**
4%
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 14
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 12
Page 14
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ6 (SG). WORKING STATUS
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Not working (i.e. under 8hrs/wk) - student
1
1
-
1
24
101
32
8
**
**
-
124
*%
*%
-%
*%
3%
5%
16%
2%
**
**
-%
7%
f
k
k
hjk
1%
1%
-%
1%
18%
76%
24%
6%
**
**
-%
94%
Not working (i.e. under 8hrs/wk) - housewife/
disabled/ other
39
8
9
18
145
227
20
74
**
**
29
164
12%
4%
5%
4%
16%
11%
10%
22%
**
**
22%
9%
bcd
l
l
l
l
16%
3%
4%
7%
59%
92%
8%
30%
**
**
12%
67%
Don't know
2
-
-
-
3
9
5
5
**
**
3
9
1%
-%
-%
-%
*%
*%
3%
1%
**
**
2%
*%
f
l
l
18%
-%
-%
-%
21%
71%
46%
41%
**
**
27%
71%
WORKING STATUS SUMMARY
WORKING
167
25
1
25
221
1131
116
75
**
**
17
1195
51%
12%
*%
6%
25%
55%
59%
22%
**
**
12%
63%
bcd
cd
c
k
hijk
13%
2%
*%
2%
18%
90%
9%
6%
**
**
1%
95%
NOT WORKING
156
188
196
384
664
899
74
264
**
**
113
693
48%
88%
100%
94%
75%
44%
38%
77%
**
**
85%
37%
a
abd
ab
l
l
l
hl
16%
19%
20%
39%
68%
92%
8%
27%
**
**
12%
71%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 15
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 13
Page 15
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Base for %
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Being bought on mortgage
71
16
9
24
97
723
72
56
**
**
13
743
22%
7%
4%
6%
11%
35%
37%
16%
**
**
10%
39%
bcd
jk
hijk
9%
2%
1%
3%
12%
91%
9%
7%
**
**
2%
94%
Owned outright by household
168
148
123
271
331
549
30
125
**
**
56
455
52%
70%
62%
66%
37%
27%
15%
36%
**
**
42%
24%
a
a
a
g
l
hil
l
29%
26%
21%
47%
57%
95%
5%
22%
**
**
10%
79%
Rented from Local Authority/ Housing
Association/ Trust
68
39
58
97
326
436
37
132
**
**
51
334
21%
19%
29%
24%
37%
21%
19%
38%
**
**
39%
18%
ab
l
l
l
l
14%
8%
12%
20%
69%
92%
8%
28%
**
**
11%
70%
Rented from Private Landlord
15
8
4
12
123
282
52
29
**
**
11
312
5%
4%
2%
3%
14%
14%
26%
9%
**
**
9%
16%
f
hjk
4%
2%
1%
3%
36%
83%
15%
9%
**
**
3%
92%
Other
3
2
2
3
6
23
3
1
**
**
1
26
1%
1%
1%
1%
1%
1%
2%
*%
**
**
1%
1%
13%
6%
6%
12%
22%
88%
13%
5%
**
**
5%
96%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 16
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 13
Page 16
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ7 (SH). HOUSEHOLD STATUS
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Don't know
-
-
2
2
5
25
2
1
**
**
-
27
-%
-%
1%
1%
1%
1%
1%
*%
**
**
-%
1%
a
h
-%
-%
9%
9%
18%
93%
9%
2%
**
**
-%
98%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 17
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 14
Page 17
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SH (SI). Total number in household (including respondent and any children)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
1
72
53
102
155
247
373
19
132
**
**
52
256
22%
25%
52%
38%
28%
18%
10%
38%
**
**
39%
13%
abd
ab
g
l
l
l
l
18%
14%
26%
39%
63%
95%
5%
34%
**
**
13%
65%
2
175
139
91
230
361
695
26
128
**
**
62
602
54%
65%
46%
56%
41%
34%
13%
37%
**
**
47%
32%
acd
c
g
l
hil
24%
19%
12%
32%
49%
95%
4%
18%
**
**
9%
83%
3
47
17
3
21
125
393
36
36
**
**
9
394
14%
8%
2%
5%
14%
19%
18%
10%
**
**
7%
21%
bcd
c
c
hijk
11%
4%
1%
5%
29%
92%
8%
8%
**
**
2%
92%
4
21
*
1
2
89
395
49
32
**
**
6
417
6%
*%
1%
*%
10%
19%
25%
9%
**
**
5%
22%
bcd
k
hjk
5%
*%
*%
*%
20%
88%
11%
7%
**
**
1%
93%
5+
11
2
-
2
65
183
65
16
**
**
4
227
3%
1%
-%
1%
7%
9%
33%
5%
**
**
3%
12%
cd
f
hk
5%
1%
-%
1%
27%
76%
27%
7%
**
**
2%
94%
Mean number of people
2.2
1.9
1.5
1.7
2.3
2.7
3.8
2.1
**
**
1.9
2.9
bcd
cd
c
f
k
hijk
Standard deviation
1.02
.74
.56
.68
1.33
1.34
1.71
1.24
**
**
1.07
1.38
Standard error
.05
.04
.03
.03
.04
.03
.12
.06
**
**
.08
.03
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 18
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 15
Page 18
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
None
303
203
196
400
654
1254
82
281
**
**
121
1056
93%
96%
100%
98%
74%
62%
42%
82%
**
**
91%
56%
ab
a
g
l
l
l
hil
23%
15%
15%
30%
49%
94%
6%
21%
**
**
9%
79%
1
17
9
1
9
107
328
42
23
**
**
7
350
5%
4%
*%
2%
12%
16%
22%
7%
**
**
5%
18%
cd
c
hijk
5%
2%
*%
3%
29%
88%
11%
6%
**
**
2%
94%
2
5
-
-
-
77
321
49
27
**
**
3
349
2%
-%
-%
-%
9%
16%
25%
8%
**
**
2%
18%
bd
f
jk
jk
hjk
1%
-%
-%
-%
21%
86%
13%
7%
**
**
1%
93%
3
-
-
-
-
29
98
18
7
**
**
1
106
-%
-%
-%
-%
3%
5%
9%
2%
**
**
*%
6%
f
hk
-%
-%
-%
-%
25%
86%
16%
6%
**
**
*%
94%
4
-
*
-
*
16
29
4
3
**
**
-
30
-%
*%
-%
*%
2%
1%
2%
1%
**
**
-%
2%
hkl
-%
1%
-%
1%
48%
88%
14%
10%
**
**
-%
91%
5+
-
-
-
-
4
9
-
2
**
**
1
6
-%
-%
-%
-%
1%
*%
-%
1%
**
**
1%
*%
l
-%
-%
-%
-%
52%
100%
-%
27%
**
**
13%
74%
Mean number of children
.1
.1
*
*
.5
.7
1.1
.4
**
**
.2
.8
cd
c
f
k
k
k
hijk
Standard deviation
.33
.27
.05
.20
1.00
1.05
1.12
.91
**
**
.68
1.07
Standard error
.02
.01
*
.01
.03
.02
.08
.04
**
**
.05
.02
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 19
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 16
Page 19
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Can use to make and receive calls
299
205
188
393
716
1726
168
290
**
**
115
1613
92%
97%
96%
96%
81%
85%
86%
84%
**
**
87%
85%
a
a
16%
11%
10%
21%
38%
91%
9%
15%
**
**
6%
85%
Can receive but not make calls/ incoming
only
1
1
2
4
5
14
2
5
**
**
2
11
*%
1%
1%
1%
1%
1%
1%
1%
**
**
2%
1%
l
9%
9%
16%
25%
31%
88%
15%
31%
**
**
13%
69%
Line not working properly/ needs to be
repaired
-
*
-
*
2
13
-
1
**
**
-
12
-%
*%
-%
*%
*%
1%
-%
*%
**
**
-%
1%
-%
3%
-%
3%
17%
100%
-%
9%
**
**
-%
93%
No, do not have landline phone
25
6
6
12
164
284
24
46
**
**
15
260
8%
3%
3%
3%
18%
14%
12%
13%
**
**
12%
14%
bcd
8%
2%
2%
4%
53%
92%
8%
15%
**
**
5%
84%
Don't know
-
-
-
-
-
1
2
1
**
**
-
1
-%
-%
-%
-%
-%
*%
1%
*%
**
**
-%
*%
f
l
-%
-%
-%
-%
-%
45%
106%
61%
**
**
-%
45%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 20
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 16
Page 20
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
27
29
82
111
133
142
3
68
**
**
34
73
8%
14%
42%
27%
15%
7%
2%
20%
**
**
26%
4%
a
abd
ab
g
l
l
l
l
18%
20%
57%
77%
92%
98%
2%
47%
**
**
23%
50%
FIXED & MOBILE
274
178
108
287
590
1612
167
228
**
**
83
1563
84%
84%
55%
70%
67%
79%
85%
66%
**
**
63%
82%
cd
cd
c
hijk
15%
10%
6%
16%
33%
90%
9%
13%
**
**
5%
88%
MOBILE ONLY
24
5
6
11
158
279
25
45
**
**
14
256
7%
2%
3%
3%
18%
14%
13%
13%
**
**
11%
14%
bcd
8%
2%
2%
4%
52%
92%
8%
15%
**
**
5%
84%
ALL FIXED
300
207
191
398
723
1754
170
296
**
**
117
1636
92%
97%
97%
97%
82%
86%
87%
86%
**
**
88%
86%
a
a
a
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
ALL MOBILE
297
183
115
298
748
1891
192
273
**
**
98
1819
91%
86%
58%
73%
84%
93%
98%
80%
**
**
74%
96%
bcd
cd
c
f
j
hijk
14%
9%
5%
14%
36%
91%
9%
13%
**
**
5%
87%
NEITHER
1
*
-
*
6
6
*
2
**
**
1
4
*%
*%
-%
*%
1%
*%
*%
1%
**
**
1%
*%
l
18%
5%
-%
5%
98%
91%
6%
32%
**
**
16%
69%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 21
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 17
Page 21
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC2 (QC2A). Do you ever use this landline phone at home yourself to make and/or receive calls, for internet access or both? (MULTI CODE)
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Yes to make calls
294
203
189
393
702
1676
164
285
**
**
115
1565
98%
98%
99%
99%
97%
96%
96%
96%
**
**
98%
96%
16%
11%
10%
21%
38%
91%
9%
15%
**
**
6%
85%
Yes to receive calls
284
198
182
380
675
1628
157
272
**
**
107
1521
94%
96%
95%
96%
93%
93%
92%
92%
**
**
91%
93%
16%
11%
10%
21%
38%
91%
9%
15%
**
**
6%
85%
Yes for internet access
152
77
40
117
275
945
89
102
**
**
32
942
51%
37%
21%
29%
38%
54%
52%
35%
**
**
27%
58%
bcd
cd
c
hijk
15%
7%
4%
11%
26%
91%
9%
10%
**
**
3%
91%
TOTAL PERSONALLY USE
299
205
190
395
717
1722
168
293
**
**
117
1605
99%
99%
100%
99%
99%
98%
99%
99%
**
**
100%
98%
16%
11%
10%
21%
38%
91%
9%
15%
**
**
6%
85%
No do not use landline at home
*
2
*
2
6
30
2
3
**
**
*
29
*%
1%
*%
1%
1%
2%
1%
1%
**
**
*%
2%
1%
6%
1%
7%
19%
95%
7%
10%
**
**
1%
91%
Don't know
1
-
-
-
-
2
-
-
**
**
-
2
*%
-%
-%
-%
-%
*%
-%
-%
**
**
-%
*%
62%
-%
-%
-%
-%
100%
-%
-%
**
**
-%
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 22
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 18
Page 22
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Mobile phone
90
32
13
45
329
1001
114
113
**
**
30
1004
28%
15%
6%
11%
37%
49%
58%
33%
**
**
23%
53%
bcd
c
f
k
hijk
8%
3%
1%
4%
29%
90%
10%
10%
**
**
3%
90%
Landline phone at home
217
173
177
350
527
962
79
217
**
**
95
826
67%
81%
90%
85%
59%
47%
40%
63%
**
**
72%
44%
a
ab
a
l
l
l
l
21%
17%
17%
33%
50%
92%
8%
21%
**
**
9%
79%
Landline phone at work
15
6
6
12
18
52
3
9
**
**
6
48
5%
3%
3%
3%
2%
3%
2%
3%
**
**
4%
3%
27%
11%
11%
22%
31%
93%
5%
16%
**
**
10%
85%
Public payphone
1
-
*
*
4
6
-
1
**
**
*
4
*%
-%
*%
*%
*%
*%
-%
*%
**
**
*%
*%
19%
-%
6%
6%
73%
100%
-%
21%
**
**
7%
79%
Internet voice service (VoIP)
-
-
-
-
*
*
-
-
**
**
-
*
-%
-%
-%
-%
*%
*%
-%
-%
**
**
-%
*%
-%
-%
-%
-%
100%
100%
-%
-%
**
**
-%
100%
Other
1
*
-
*
5
7
-
2
**
**
1
4
*%
*%
-%
*%
1%
*%
-%
1%
**
**
1%
*%
l
17%
5%
-%
5%
78%
100%
-%
35%
**
**
15%
63%
Don't know
*
1
*
1
4
11
*
1
**
**
-
10
*%
*%
*%
*%
*%
1%
*%
*%
**
**
-%
1%
2%
8%
4%
13%
38%
98%
3%
8%
**
**
-%
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 23
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 19
Page 23
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Landline phone at home
248
183
177
360
559
1102
79
229
**
**
99
952
76%
86%
90%
88%
63%
54%
40%
67%
**
**
75%
50%
a
a
a
g
l
hil
l
21%
15%
15%
30%
47%
93%
7%
19%
**
**
8%
81%
Mobile phone
71
22
12
33
297
880
115
97
**
**
29
903
22%
10%
6%
8%
33%
43%
59%
28%
**
**
22%
48%
bcd
f
j
j
hijk
7%
2%
1%
3%
30%
88%
11%
10%
**
**
3%
90%
Internet voice service (VoIP)
2
3
2
5
8
17
-
5
**
**
1
12
1%
1%
1%
1%
1%
1%
-%
1%
**
**
1%
1%
12%
18%
14%
33%
47%
100%
-%
30%
**
**
8%
75%
Public payphone
-
-
-
-
3
5
-
1
**
**
-
4
-%
-%
-%
-%
*%
*%
-%
*%
**
**
-%
*%
-%
-%
-%
-%
66%
100%
-%
12%
**
**
-%
87%
Other
1
*
1
1
8
11
-
3
**
**
2
8
*%
*%
*%
*%
1%
1%
-%
1%
**
**
1%
*%
l
10%
3%
7%
10%
68%
100%
-%
27%
**
**
14%
71%
Don't know
3
5
4
9
13
24
2
9
**
**
2
17
1%
2%
2%
2%
1%
1%
1%
3%
**
**
2%
1%
l
l
10%
18%
17%
35%
50%
92%
8%
36%
**
**
9%
64%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 24
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 20
Page 24
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Free
(0.0)
60
29
15
44
97
251
25
47
**
**
17
233
20%
14%
8%
11%
13%
14%
15%
16%
**
**
15%
14%
cd
c
21%
10%
5%
16%
35%
90%
9%
17%
**
**
6%
84%
1-5p per minute
(3.0)
21
11
11
22
45
166
8
15
**
**
7
161
7%
5%
6%
5%
6%
9%
4%
5%
**
**
6%
10%
g
h
12%
6%
6%
12%
25%
95%
4%
8%
**
**
4%
92%
6-10p per minute
(8.0)
30
21
12
34
66
193
27
25
**
**
9
199
10%
10%
7%
8%
9%
11%
16%
8%
**
**
8%
12%
h
13%
10%
6%
15%
29%
86%
12%
11%
**
**
4%
89%
11-25p per minute
(18.0)
14
11
5
15
34
94
10
20
**
**
7
84
5%
5%
2%
4%
5%
5%
6%
7%
**
**
6%
5%
l
13%
10%
4%
15%
33%
91%
10%
19%
**
**
7%
81%
26-50p per minute
(38.0)
13
5
3
9
31
70
4
14
**
**
4
62
4%
3%
2%
2%
4%
4%
2%
5%
**
**
3%
4%
kl
18%
7%
5%
12%
41%
94%
5%
18%
**
**
5%
83%
51p-£1 per minute
(76.0)
3
3
2
4
8
19
3
5
**
**
2
15
1%
1%
1%
1%
1%
1%
2%
2%
**
**
1%
1%
14%
12%
7%
19%
38%
89%
14%
26%
**
**
8%
72%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 25
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 20
Page 25
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC5 (QK1A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Over £1 per minute
(100.0)
-
1
-
1
1
4
-
2
**
**
*
3
-%
1%
-%
*%
*%
*%
-%
1%
**
**
*%
*%
-%
35%
-%
35%
35%
100%
-%
41%
**
**
8%
65%
It depends
*
1
-
1
3
8
-
4
**
**
*
4
*%
*%
-%
*%
*%
*%
-%
1%
**
**
*%
*%
l
l
4%
13%
-%
13%
35%
100%
-%
50%
**
**
5%
51%
Don't know
159
125
142
267
438
948
94
166
**
**
70
874
53%
60%
75%
67%
61%
54%
55%
56%
**
**
59%
53%
ab
a
15%
12%
14%
26%
42%
91%
9%
16%
**
**
7%
84%
Mean cost per minute in
pence
9.1
11.5
9.6
10.7
11.3
10.3
10.3
13.2
**
**
11.5
9.7
l
ikl
Standard deviation
15.01
19.58
15.71
18.19
17.33
16.20
15.96
20.44
**
**
18.48
15.09
Standard error
1.11
1.72
1.95
1.31
.88
.52
1.76
1.56
**
**
2.27
.51
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 26
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 21
Page 26
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Free
(0.0)
24
13
5
19
28
99
15
18
**
**
5
98
8%
6%
3%
5%
4%
6%
9%
6%
**
**
4%
6%
c
21%
12%
5%
16%
24%
86%
13%
16%
**
**
5%
85%
1-5p per minute
(3.0)
2
3
2
5
9
28
1
3
**
**
1
26
1%
1%
1%
1%
1%
2%
*%
1%
**
**
1%
2%
7%
9%
7%
16%
30%
98%
2%
9%
**
**
4%
90%
6-10p per minute
(8.0)
15
6
9
15
22
74
9
11
**
**
4
72
5%
3%
5%
4%
3%
4%
5%
4%
**
**
3%
4%
18%
7%
11%
18%
27%
90%
11%
13%
**
**
5%
87%
11-25p per minute
(18.0)
21
14
5
19
44
122
10
12
**
**
7
120
7%
7%
3%
5%
6%
7%
6%
4%
**
**
6%
7%
c
c
h
16%
11%
4%
15%
33%
92%
8%
9%
**
**
5%
91%
26-50p per minute
(38.0)
29
16
2
19
60
212
9
35
**
**
15
187
10%
8%
1%
5%
8%
12%
5%
12%
**
**
13%
11%
cd
c
c
g
13%
7%
1%
9%
27%
96%
4%
16%
**
**
7%
85%
51p-£1 per minute
(76.0)
16
13
5
17
48
128
22
18
**
**
6
132
5%
6%
2%
4%
7%
7%
13%
6%
**
**
5%
8%
f
11%
8%
3%
11%
32%
85%
15%
12%
**
**
4%
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 27
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 21
Page 27
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC6 (QK1B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your landline phone at home during the daytime on a weekday? (SINGLE CODE)
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Over £1 per minute
(100.0)
8
3
2
6
16
33
5
7
**
**
2
30
3%
2%
1%
1%
2%
2%
3%
2%
**
**
1%
2%
22%
9%
6%
15%
43%
90%
12%
18%
**
**
5%
82%
It depends
3
1
1
2
5
11
1
1
**
**
1
11
1%
1%
*%
1%
1%
1%
1%
*%
**
**
1%
1%
20%
10%
7%
17%
39%
90%
8%
9%
**
**
7%
90%
Don't know
182
138
159
296
492
1045
98
191
**
**
76
959
61%
66%
83%
75%
68%
60%
58%
65%
**
**
65%
59%
abd
ab
l
16%
12%
14%
26%
43%
91%
9%
17%
**
**
7%
83%
Mean cost per minute in
pence
31.7
32.7
27.2
31.0
37.5
34.5
38.6
35.4
**
**
34.4
34.6
j
j
j
Standard deviation
30.88
30.53
32.78
31.19
31.06
29.29
34.81
30.35
**
**
27.75
29.68
Standard error
2.57
2.91
5.00
2.52
1.75
1.02
4.19
2.55
**
**
3.64
1.08
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 28
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 22
Page 28
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC7 (QK2). If you have any free minutes included in your landline phone package, are calls to numbers beginning with 0870 included in these? (SINGLE CODE)
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Yes, 0870 numbers are included in my free
minutes
37
28
8
36
65
197
30
33
**
**
12
195
12%
14%
4%
9%
9%
11%
17%
11%
**
**
11%
12%
c
c
c
f
16%
12%
3%
16%
29%
87%
13%
15%
**
**
5%
86%
No, 0870 numbers are not included in my
free minutes
79
44
26
71
158
443
43
68
**
**
24
420
26%
21%
14%
18%
22%
25%
25%
23%
**
**
20%
26%
cd
c
j
16%
9%
5%
15%
33%
91%
9%
14%
**
**
5%
87%
Do not have any free minutes
78
53
48
101
186
431
37
83
**
**
34
385
26%
26%
25%
25%
26%
25%
22%
28%
**
**
29%
24%
17%
11%
10%
22%
40%
92%
8%
18%
**
**
7%
82%
Don't know
106
81
109
190
314
683
61
113
**
**
47
636
35%
39%
57%
48%
43%
39%
36%
38%
**
**
40%
39%
abd
ab
14%
11%
15%
25%
42%
91%
8%
15%
**
**
6%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 29
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 23
Page 29
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC8 (QK3). SHOWCARD Which of these numbers would you be concerned about calling from your home landline? By concerned we mean that you may think twice before calling? (SINGLE CODE) PROMPTED
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Numbers beginning with 090
174
97
66
164
321
875
108
142
**
**
55
854
58%
47%
35%
41%
44%
50%
64%
48%
**
**
47%
52%
bcd
c
f
i
18%
10%
7%
16%
32%
88%
11%
14%
**
**
6%
86%
Numbers beginning with 0870
132
70
59
129
275
724
89
111
**
**
44
712
44%
34%
31%
32%
38%
41%
52%
37%
**
**
37%
44%
bcd
f
i
hij
16%
9%
7%
16%
34%
88%
11%
14%
**
**
5%
87%
Numbers beginning with 0845
113
69
47
115
247
652
77
104
**
**
39
629
38%
33%
24%
29%
34%
37%
45%
35%
**
**
33%
38%
cd
c
f
i
16%
9%
6%
16%
34%
89%
11%
14%
**
**
5%
86%
Numbers beginning with 01 or 02
15
12
13
25
44
96
8
19
**
**
6
86
5%
6%
7%
6%
6%
5%
5%
6%
**
**
5%
5%
15%
11%
12%
23%
42%
91%
8%
18%
**
**
6%
82%
None of these
43
34
43
77
117
268
9
56
**
**
22
221
14%
17%
22%
19%
16%
15%
5%
19%
**
**
19%
14%
a
g
l
hl
16%
12%
15%
28%
42%
96%
3%
20%
**
**
8%
80%
Don't know
39
45
60
105
160
297
22
50
**
**
21
263
13%
22%
31%
26%
22%
17%
13%
17%
**
**
18%
16%
a
ab
a
hl
12%
14%
19%
33%
51%
94%
7%
16%
**
**
7%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 30
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 24
Page 30
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC9 (QK4). SHOWCARD Which of the following types of services do you think you would be calling, if you dialled an 0870 number? (SINGLE CODE) PROMPTED
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Business number
140
83
48
131
309
798
104
122
**
**
47
796
43%
39%
25%
32%
35%
39%
53%
36%
**
**
35%
42%
cd
c
c
f
hj
15%
9%
5%
14%
34%
87%
11%
13%
**
**
5%
87%
Customer service line
119
64
33
97
274
766
110
105
**
**
38
783
37%
30%
17%
24%
31%
38%
56%
31%
**
**
29%
41%
cd
cd
c
f
hijk
13%
7%
4%
11%
31%
86%
12%
12%
**
**
4%
88%
Competition line
37
26
14
40
112
291
31
44
**
**
15
281
11%
12%
7%
10%
13%
14%
16%
13%
**
**
11%
15%
11%
8%
4%
12%
34%
89%
10%
14%
**
**
5%
86%
Information updates
33
24
6
30
69
215
34
31
**
**
10
225
10%
11%
3%
7%
8%
11%
17%
9%
**
**
8%
12%
c
c
c
f
13%
9%
2%
12%
27%
84%
13%
12%
**
**
4%
88%
Entertainment (e.g. adult/ chat lines)
36
16
8
24
79
206
20
33
**
**
15
194
11%
7%
4%
6%
9%
10%
10%
10%
**
**
11%
10%
cd
16%
7%
4%
11%
35%
91%
9%
14%
**
**
7%
85%
Voting
15
9
1
10
32
115
14
13
**
**
5
121
5%
4%
*%
3%
4%
6%
7%
4%
**
**
4%
6%
c
c
h
11%
7%
1%
8%
24%
86%
11%
9%
**
**
4%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 31
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 24
Page 31
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QC9 (QK4). SHOWCARD Which of the following types of services do you think you would be calling, if you dialled an 0870 number? (SINGLE CODE) PROMPTED
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Residential home number in the UK
6
5
4
9
22
38
7
8
**
**
3
37
2%
2%
2%
2%
2%
2%
4%
2%
**
**
2%
2%
13%
12%
9%
21%
48%
83%
16%
17%
**
**
6%
82%
Other
7
4
1
5
18
29
5
6
**
**
1
29
2%
2%
1%
1%
2%
1%
3%
2%
**
**
*%
2%
21%
11%
3%
14%
52%
84%
16%
17%
**
**
2%
82%
Don't know
98
84
115
198
342
596
34
129
**
**
54
494
30%
39%
58%
48%
39%
29%
17%
38%
**
**
41%
26%
a
abd
ab
g
l
l
l
16%
13%
18%
32%
55%
95%
5%
21%
**
**
9%
79%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 32
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 25
Page 32
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
One
(1.0)
82
81
76
157
296
445
26
117
**
**
46
352
25%
38%
39%
38%
33%
22%
13%
34%
**
**
35%
19%
a
a
a
g
l
l
17%
17%
16%
33%
63%
94%
5%
25%
**
**
10%
75%
Two
(2.0)
139
86
38
123
289
798
55
97
**
**
35
763
43%
40%
19%
30%
33%
39%
28%
28%
**
**
26%
40%
cd
cd
c
g
hijk
16%
10%
4%
14%
34%
93%
6%
11%
**
**
4%
89%
Three
(3.0)
46
11
1
12
88
341
38
37
**
**
10
346
14%
5%
*%
3%
10%
17%
19%
11%
**
**
7%
18%
bcd
c
k
hk
12%
3%
*%
3%
23%
90%
10%
10%
**
**
3%
91%
Four or more
(4.0)
30
6
-
6
75
308
73
22
**
**
7
358
9%
3%
-%
1%
8%
15%
38%
6%
**
**
6%
19%
bcd
c
f
hijk
8%
2%
-%
2%
20%
81%
19%
6%
**
**
2%
95%
None
(0.0)
28
29
82
111
138
146
3
70
**
**
35
76
9%
14%
42%
27%
16%
7%
2%
20%
**
**
26%
4%
a
abd
ab
g
l
l
hl
l
19%
20%
55%
74%
92%
98%
2%
47%
**
**
23%
51%
Don't know
-
-
-
-
1
1
*
-
**
**
-
1
-%
-%
-%
-%
*%
*%
*%
-%
**
**
-%
*%
-%
-%
-%
-%
100%
60%
28%
-%
**
**
-%
100%
Mean mobiles in household
1.9
1.4
.8
1.1
1.6
2.1
2.8
1.5
**
**
1.3
2.3
bcd
cd
c
f
hijk
Standard deviation
1.05
.89
.77
.89
1.12
1.13
1.14
1.12
**
**
1.11
1.09
Standard error
.05
.05
.05
.04
.03
.02
.08
.05
**
**
.08
.02
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 33
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 25
Page 33
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
HOUSEHOLD PHONE OWNERSHIP
FIXED ONLY
27
29
82
111
133
142
3
68
**
**
34
73
8%
14%
42%
27%
15%
7%
2%
20%
**
**
26%
4%
a
abd
ab
g
l
l
l
l
18%
20%
57%
77%
92%
98%
2%
47%
**
**
23%
50%
FIXED & MOBILE
274
178
108
287
590
1612
167
228
**
**
83
1563
84%
84%
55%
70%
67%
79%
85%
66%
**
**
63%
82%
cd
cd
c
hijk
15%
10%
6%
16%
33%
90%
9%
13%
**
**
5%
88%
MOBILE ONLY
24
5
6
11
158
279
25
45
**
**
14
256
7%
2%
3%
3%
18%
14%
13%
13%
**
**
11%
14%
bcd
8%
2%
2%
4%
52%
92%
8%
15%
**
**
5%
84%
ALL FIXED
300
207
191
398
723
1754
170
296
**
**
117
1636
92%
97%
97%
97%
82%
86%
87%
86%
**
**
88%
86%
a
a
a
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
ALL MOBILE
297
183
115
298
748
1891
192
273
**
**
98
1819
91%
86%
58%
73%
84%
93%
98%
80%
**
**
74%
96%
bcd
cd
c
f
j
hijk
14%
9%
5%
14%
36%
91%
9%
13%
**
**
5%
87%
NEITHER
1
*
-
*
6
6
*
2
**
**
1
4
*%
*%
-%
*%
1%
*%
*%
1%
**
**
1%
*%
l
18%
5%
-%
5%
98%
91%
6%
32%
**
**
16%
69%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 34
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 26
Page 34
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
No
(0.0)
15
19
11
30
43
53
8
18
**
**
10
41
4%
9%
6%
7%
5%
3%
4%
5%
**
**
7%
2%
a
l
l
l
24%
31%
19%
50%
72%
88%
14%
31%
**
**
16%
69%
1
(1.0)
255
158
102
260
676
1701
161
239
**
**
84
1633
78%
74%
52%
64%
76%
83%
82%
70%
**
**
64%
86%
cd
cd
c
j
hijk
14%
8%
5%
14%
36%
91%
9%
13%
**
**
5%
87%
2
(2.0)
25
4
1
6
23
123
18
14
**
**
4
129
8%
2%
1%
1%
3%
6%
9%
4%
**
**
3%
7%
bcd
hk
18%
3%
1%
4%
16%
87%
13%
10%
**
**
2%
90%
3
(3.0)
1
1
-
1
4
7
2
1
**
**
-
8
*%
*%
-%
*%
1%
*%
1%
*%
**
**
-%
*%
17%
12%
-%
12%
51%
82%
26%
12%
**
**
-%
90%
4 or more
(4.0)
1
1
-
1
1
7
3
1
**
**
-
8
*%
*%
-%
*%
*%
*%
1%
*%
**
**
-%
*%
f
13%
10%
-%
10%
10%
74%
30%
10%
**
**
-%
90%
No mobiles in household
(0.0)
28
29
82
111
139
147
4
70
**
**
35
77
9%
14%
42%
27%
16%
7%
2%
20%
**
**
26%
4%
a
abd
ab
g
l
l
hl
l
18%
19%
54%
74%
92%
98%
2%
47%
**
**
23%
51%
Mean mobiles used
1.0
.8
.5
.7
.8
1.0
1.1
.8
**
**
.7
1.0
bcd
cd
c
f
jk
hijk
Standard deviation
.51
.52
.51
.54
.48
.45
.57
.54
**
**
.52
.43
Standard error
.02
.03
.03
.02
.01
.01
.04
.02
**
**
.04
.01
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 35
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 26
Page 35
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
PERSONALLY USE MOBILE
Yes
283
164
103
268
705
1838
184
255
**
**
88
1778
87%
77%
52%
65%
79%
90%
94%
74%
**
**
66%
94%
bcd
cd
c
j
hijk
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
No
42
48
94
142
181
199
11
89
**
**
45
117
13%
23%
48%
35%
20%
10%
6%
26%
**
**
34%
6%
a
abd
ab
l
l
hl
l
20%
23%
45%
67%
86%
95%
5%
42%
**
**
21%
56%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 36
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 27
Page 36
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
O2 (formerly BTCellnet)
59
40
24
65
175
488
32
62
**
**
22
461
21%
25%
23%
24%
25%
27%
17%
24%
**
**
25%
26%
g
11%
8%
5%
12%
34%
94%
6%
12%
**
**
4%
89%
Orange
73
43
23
67
151
448
18
54
**
**
15
412
26%
26%
22%
25%
21%
24%
10%
21%
**
**
17%
23%
g
16%
9%
5%
14%
32%
96%
4%
12%
**
**
3%
89%
Vodafone
53
27
16
44
129
364
24
44
**
**
15
344
19%
17%
16%
16%
18%
20%
13%
17%
**
**
17%
19%
g
14%
7%
4%
11%
33%
94%
6%
11%
**
**
4%
89%
TMobile (formerly One2One)
39
17
14
31
100
228
67
41
**
**
18
262
14%
11%
13%
12%
14%
12%
37%
16%
**
**
21%
15%
f
13%
6%
4%
10%
33%
76%
22%
14%
**
**
6%
87%
'3'
10
5
*
5
32
97
24
15
**
**
6
107
4%
3%
*%
2%
5%
5%
13%
6%
**
**
6%
6%
f
9%
4%
*%
4%
26%
80%
20%
12%
**
**
5%
88%
Virgin Media/ Any Virgin
22
15
10
25
48
99
6
19
**
**
7
88
8%
9%
10%
9%
7%
5%
3%
7%
**
**
8%
5%
21%
14%
9%
23%
45%
93%
5%
18%
**
**
7%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 37
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 27
Page 37
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Tesco
16
8
7
15
42
74
4
12
**
**
4
64
6%
5%
7%
6%
6%
4%
2%
5%
**
**
5%
4%
hl
21%
11%
9%
20%
55%
96%
5%
16%
**
**
5%
84%
Talk Mobile (Carphone Warehouse)
2
*
1
1
3
8
2
1
**
**
1
8
1%
*%
1%
*%
*%
*%
1%
1%
**
**
1%
*%
20%
2%
9%
11%
31%
80%
22%
14%
**
**
5%
83%
Other
6
3
-
3
8
16
6
3
**
**
1
18
2%
2%
-%
1%
1%
1%
3%
1%
**
**
1%
1%
f
l
25%
12%
-%
12%
36%
73%
27%
15%
**
**
4%
83%
Don't know
3
5
8
13
16
18
1
4
**
**
-
14
1%
3%
8%
5%
2%
1%
*%
1%
**
**
-%
1%
a
a
15%
28%
45%
73%
90%
97%
4%
19%
**
**
-%
79%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 38
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 28
Page 38
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of
smartphone include BlackBerry, iPhone and Android phones such as the HTC Desire.
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Yes
76
17
3
20
166
795
111
56
**
**
11
854
27%
10%
3%
7%
24%
43%
61%
22%
**
**
12%
48%
bcd
c
f
k
k
hijk
8%
2%
*%
2%
18%
88%
12%
6%
**
**
1%
94%
No
207
147
99
246
536
1038
73
195
**
**
75
923
73%
89%
95%
92%
76%
56%
39%
77%
**
**
85%
52%
a
a
a
g
l
l
l
il
18%
13%
9%
22%
48%
93%
6%
17%
**
**
7%
83%
Don't know
-
1
2
3
3
5
-
4
**
**
2
2
-%
*%
2%
1%
*%
*%
-%
2%
**
**
2%
*%
a
l
l
-%
13%
35%
48%
48%
100%
-%
72%
**
**
38%
29%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 39
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 29
Page 39
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD5 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Prepay/ Pay as you go
159
127
91
218
496
796
58
163
**
**
62
694
56%
77%
88%
82%
70%
43%
31%
64%
**
**
70%
39%
a
ab
a
g
l
l
l
l
18%
15%
11%
25%
58%
93%
7%
19%
**
**
7%
81%
Postpay/ monthly contract
123
37
12
49
204
1032
125
91
**
**
25
1073
44%
23%
12%
18%
29%
56%
68%
36%
**
**
28%
60%
bcd
c
f
hijk
11%
3%
1%
4%
18%
89%
11%
8%
**
**
2%
93%
Other
1
-
-
-
1
6
-
-
**
**
-
6
*%
-%
-%
-%
*%
*%
-%
-%
**
**
-%
*%
17%
-%
-%
-%
10%
100%
-%
-%
**
**
-%
100%
Don't know
-
-
*
*
4
5
1
1
**
**
1
5
-%
-%
*%
*%
1%
*%
*%
*%
**
**
1%
*%
-%
-%
3%
3%
74%
89%
17%
20%
**
**
20%
83%
CONTRACT TYPE
Subsidised handset
107
26
8
34
168
887
115
73
**
**
20
935
38%
16%
8%
13%
24%
48%
62%
29%
**
**
23%
53%
bcd
c
f
hijk
11%
3%
1%
3%
17%
88%
11%
7%
**
**
2%
93%
SIM only
10
8
2
10
26
103
8
16
**
**
4
96
4%
5%
2%
4%
4%
6%
4%
6%
**
**
4%
5%
9%
7%
2%
9%
23%
93%
7%
14%
**
**
4%
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 40
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 30
Page 40
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD6 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)
Base : Those who use a postpay/ contract mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
*b
~c
*d
e
f
g
h
~i
~j
*k
l
Unweighted total
141
56
15
71
250
1137
116
107
11
14
33
1148
Effective Weighted Sample
116
48
12
60
211
938
98
81
9
9
24
959
Total
123
37
12
49
204
1032
125
91
12
9
25
1073
11%
**
**
**
18%
89%
11%
8%
**
**
**
93%
Handset and contract
107
**
**
**
168
887
115
73
**
**
**
935
87%
**
**
**
82%
86%
92%
80%
**
**
**
87%
bd
11%
**
**
**
17%
88%
11%
7%
**
**
**
93%
SIM card only
10
**
**
**
26
103
8
16
**
**
**
96
8%
**
**
**
13%
10%
6%
17%
**
**
**
9%
a
a
l
9%
**
**
**
23%
93%
7%
14%
**
**
**
86%
Don't know
6
**
**
**
10
42
3
2
**
**
**
42
5%
**
**
**
5%
4%
2%
2%
**
**
**
4%
14%
**
**
**
22%
94%
6%
5%
**
**
**
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 41
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 31
Page 41
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Every day
110
36
4
40
327
1186
126
104
**
**
31
1219
39%
22%
4%
15%
46%
65%
68%
41%
**
**
35%
69%
bcd
cd
c
j
hijk
8%
3%
*%
3%
25%
90%
10%
8%
**
**
2%
92%
Several times a week
58
25
6
32
103
244
25
40
**
**
12
229
21%
15%
6%
12%
15%
13%
14%
16%
**
**
13%
13%
cd
c
22%
9%
2%
12%
39%
91%
9%
15%
**
**
4%
86%
At least once a week
35
30
8
38
62
141
6
19
**
**
8
129
12%
18%
8%
14%
9%
8%
3%
8%
**
**
9%
7%
c
23%
20%
6%
26%
42%
95%
4%
13%
**
**
5%
87%
At least once a month
32
16
6
22
42
71
10
23
**
**
8
60
11%
9%
6%
8%
6%
4%
6%
9%
**
**
10%
3%
l
l
l
l
39%
19%
8%
27%
51%
87%
13%
28%
**
**
10%
73%
A few times a year
13
11
9
20
28
37
2
11
**
**
5
29
5%
7%
9%
8%
4%
2%
1%
4%
**
**
6%
2%
l
l
l
33%
29%
23%
52%
72%
95%
4%
27%
**
**
14%
73%
Less than once a year
3
6
4
10
12
15
-
3
**
**
-
12
1%
4%
4%
4%
2%
1%
-%
1%
**
**
-%
1%
a
a
hkl
23%
44%
26%
70%
85%
100%
-%
22%
**
**
-%
79%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 42
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 31
Page 42
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Never
31
40
65
105
128
143
12
54
**
**
23
98
11%
25%
63%
39%
18%
8%
6%
21%
**
**
26%
5%
a
abd
ab
l
l
l
l
20%
26%
42%
69%
84%
93%
8%
36%
**
**
15%
64%
Don't know
1
-
*
*
1
1
4
*
**
**
*
4
*%
-%
*%
*%
*%
*%
2%
*%
**
**
*%
*%
f
15%
-%
13%
13%
27%
23%
92%
10%
**
**
10%
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 43
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 32
Page 43
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Every day
117
48
7
55
302
1081
133
91
**
**
30
1129
41%
29%
7%
21%
43%
59%
72%
36%
**
**
34%
63%
bcd
cd
c
f
j
hijk
10%
4%
1%
5%
25%
89%
11%
8%
**
**
2%
93%
Several times a week
70
34
14
47
148
370
30
70
**
**
21
333
25%
20%
13%
18%
21%
20%
16%
27%
**
**
24%
19%
cd
l
17%
8%
3%
12%
37%
92%
7%
17%
**
**
5%
83%
At least once a week
46
30
19
48
97
174
11
39
**
**
12
145
16%
18%
18%
18%
14%
9%
6%
15%
**
**
14%
8%
l
l
l
l
25%
16%
10%
26%
53%
94%
6%
21%
**
**
7%
79%
At least once a month
27
31
32
64
88
123
4
35
**
**
17
94
10%
19%
31%
24%
12%
7%
2%
14%
**
**
19%
5%
a
ab
a
g
l
l
l
21%
24%
25%
50%
69%
96%
3%
27%
**
**
13%
74%
A few times a year
17
16
25
41
53
67
3
14
**
**
5
54
6%
10%
24%
15%
7%
4%
1%
5%
**
**
6%
3%
abd
a
l
l
24%
23%
36%
59%
76%
96%
4%
20%
**
**
7%
78%
Less than once a year
2
2
4
6
9
9
-
2
**
**
1
7
1%
1%
4%
2%
1%
1%
-%
1%
**
**
1%
*%
a
17%
22%
44%
66%
91%
100%
-%
26%
**
**
12%
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 44
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 32
Page 44
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Never
5
3
1
5
8
14
-
3
**
**
1
12
2%
2%
1%
2%
1%
1%
-%
1%
**
**
1%
1%
36%
25%
7%
32%
54%
100%
-%
19%
**
**
8%
83%
Don't know
-
-
2
2
2
1
4
1
**
**
*
3
-%
-%
2%
1%
*%
*%
2%
*%
**
**
*%
*%
a
f
-%
-%
41%
41%
41%
26%
89%
26%
**
**
9%
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 45
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 33
Page 45
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Every day
**
**
**
**
90
513
60
**
**
**
**
548
**
**
**
**
54%
65%
54%
**
**
**
**
64%
**
**
**
**
16%
89%
10%
**
**
**
**
95%
Several times a week
**
**
**
**
25
100
18
**
**
**
**
113
**
**
**
**
15%
13%
16%
**
**
**
**
13%
**
**
**
**
22%
86%
15%
**
**
**
**
97%
At least once a week
**
**
**
**
11
58
10
**
**
**
**
62
**
**
**
**
7%
7%
9%
**
**
**
**
7%
**
**
**
**
17%
85%
15%
**
**
**
**
91%
At least once a month
**
**
**
**
10
28
4
**
**
**
**
30
**
**
**
**
6%
4%
3%
**
**
**
**
3%
**
**
**
**
31%
87%
12%
**
**
**
**
91%
A few times a year
**
**
**
**
1
5
-
**
**
**
**
5
**
**
**
**
1%
1%
-%
**
**
**
**
1%
**
**
**
**
18%
100%
-%
**
**
**
**
100%
Less than once a year
**
**
**
**
2
4
3
**
**
**
**
5
**
**
**
**
1%
*%
3%
**
**
**
**
1%
f
l
**
**
**
**
30%
59%
53%
**
**
**
**
73%
Never
**
**
**
**
25
79
15
**
**
**
**
83
**
**
**
**
15%
10%
13%
**
**
**
**
10%
**
**
**
**
27%
84%
16%
**
**
**
**
89%
Don't know
**
**
**
**
2
8
1
**
**
**
**
8
**
**
**
**
1%
1%
1%
**
**
**
**
1%
**
**
**
**
22%
92%
12%
**
**
**
**
98%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 46
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 34
Page 46
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Every day
**
**
**
**
80
442
60
**
**
**
**
477
**
**
**
**
48%
56%
54%
**
**
**
**
56%
**
**
**
**
16%
88%
12%
**
**
**
**
95%
Several times a week
**
**
**
**
22
98
15
**
**
**
**
112
**
**
**
**
13%
12%
14%
**
**
**
**
13%
h
**
**
**
**
19%
86%
14%
**
**
**
**
98%
At least once a week
**
**
**
**
12
65
7
**
**
**
**
69
**
**
**
**
7%
8%
6%
**
**
**
**
8%
**
**
**
**
16%
89%
10%
**
**
**
**
94%
At least once a month
**
**
**
**
10
39
3
**
**
**
**
38
**
**
**
**
6%
5%
3%
**
**
**
**
4%
**
**
**
**
24%
93%
7%
**
**
**
**
90%
A few times a year
**
**
**
**
5
14
1
**
**
**
**
13
**
**
**
**
3%
2%
1%
**
**
**
**
2%
**
**
**
**
33%
90%
9%
**
**
**
**
88%
Less than once a year
**
**
**
**
2
4
3
**
**
**
**
7
**
**
**
**
1%
1%
3%
**
**
**
**
1%
f
**
**
**
**
28%
62%
50%
**
**
**
**
100%
Never
**
**
**
**
32
120
18
**
**
**
**
125
**
**
**
**
19%
15%
16%
**
**
**
**
15%
l
**
**
**
**
23%
86%
13%
**
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 47
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 34
Page 47
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD7D (QD4D). SHOWCARD How often, it at all, do you use your mobile phone to use apps or applications? (SINGLE CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Don't know
**
**
**
**
4
13
3
**
**
**
**
14
**
**
**
**
2%
2%
3%
**
**
**
**
2%
**
**
**
**
26%
85%
19%
**
**
**
**
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 48
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 35
Page 48
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Send/ receive text messages (SMS)
234
106
32
138
523
1585
163
182
**
**
55
1579
83%
64%
31%
51%
74%
86%
89%
71%
**
**
63%
89%
bcd
cd
c
hijk
13%
6%
2%
8%
30%
90%
9%
10%
**
**
3%
90%
Use your phone as a camera
124
42
7
49
299
1093
118
101
**
**
28
1118
44%
26%
7%
18%
42%
59%
64%
40%
**
**
32%
63%
bcd
cd
c
hijk
10%
3%
1%
4%
25%
90%
10%
8%
**
**
2%
92%
Send/ receive messages with pictures/
images
57
18
1
19
141
685
77
44
**
**
14
724
20%
11%
1%
7%
20%
37%
42%
17%
**
**
16%
41%
bcd
c
c
hijk
7%
2%
*%
2%
18%
89%
10%
6%
**
**
2%
95%
Accessing the internet
57
10
-
10
148
681
79
46
**
**
6
721
20%
6%
-%
4%
21%
37%
43%
18%
**
**
7%
41%
bcd
c
c
k
k
hijk
7%
1%
-%
1%
19%
89%
10%
6%
**
**
1%
94%
Send/ receive emails (not SMS)
47
9
-
9
85
536
65
24
**
**
3
581
17%
6%
-%
4%
12%
29%
35%
9%
**
**
3%
33%
bcd
c
c
k
hijk
8%
2%
-%
2%
14%
89%
11%
4%
**
**
*%
96%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 49
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 35
Page 49
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Upload pictures to PC/laptop
40
9
2
11
96
486
60
28
**
**
6
520
14%
6%
2%
4%
14%
26%
33%
11%
**
**
7%
29%
bcd
hijk
7%
2%
*%
2%
17%
89%
11%
5%
**
**
1%
95%
Visiting social networking sites
19
1
-
1
96
441
47
33
**
**
5
456
7%
1%
-%
*%
14%
24%
26%
13%
**
**
6%
26%
bcd
k
hjk
4%
*%
-%
*%
20%
90%
10%
7%
**
**
1%
94%
Download applications or programs directly
to your phone
24
4
-
4
73
388
55
23
**
**
4
420
9%
2%
-%
1%
10%
21%
30%
9%
**
**
5%
24%
bcd
f
hijk
5%
1%
-%
1%
16%
88%
13%
5%
**
**
1%
95%
Listen to music using MP3 function
13
2
1
3
87
372
56
23
**
**
4
400
5%
1%
1%
1%
12%
20%
30%
9%
**
**
4%
22%
bd
f
hijk
3%
*%
*%
1%
21%
88%
13%
6%
**
**
1%
95%
Use IM/ Instant messaging
24
7
*
8
75
350
68
27
**
**
4
395
9%
4%
*%
3%
11%
19%
37%
11%
**
**
5%
22%
cd
c
f
hjk
6%
2%
*%
2%
18%
83%
16%
6%
**
**
1%
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 50
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 35
Page 50
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Play games which come pre-installed, by
yourself
22
6
1
8
84
363
56
24
**
**
4
395
8%
4%
1%
3%
12%
20%
30%
10%
**
**
5%
22%
cd
f
hjk
5%
1%
*%
2%
20%
87%
13%
6%
**
**
1%
94%
Accessing/ receiving news
23
2
-
2
29
254
35
11
**
**
2
283
8%
1%
-%
1%
4%
14%
19%
4%
**
**
2%
16%
bcd
hk
8%
1%
-%
1%
10%
87%
12%
4%
**
**
1%
97%
Record video clips using the phone
11
4
-
4
51
241
44
11
**
**
1
278
4%
2%
-%
1%
7%
13%
24%
4%
**
**
2%
16%
cd
f
hjk
4%
1%
-%
1%
18%
84%
15%
4%
**
**
*%
97%
Send/ receive video clips
15
3
-
3
38
212
37
14
**
**
1
239
5%
2%
-%
1%
5%
12%
20%
5%
**
**
1%
13%
cd
f
hik
6%
1%
-%
1%
15%
84%
15%
5%
**
**
*%
95%
Listen to FM radio
11
2
1
3
54
205
41
16
**
**
2
230
4%
1%
1%
1%
8%
11%
22%
6%
**
**
2%
13%
d
f
hk
4%
1%
*%
1%
22%
83%
17%
7%
**
**
1%
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 51
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 35
Page 51
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Accessing/ receiving sports/ team news/
scores
16
2
-
2
27
194
32
7
**
**
-
225
6%
1%
-%
1%
4%
11%
18%
3%
**
**
-%
13%
bcd
f
k
hk
7%
1%
-%
1%
12%
84%
14%
3%
**
**
-%
97%
Play games which come pre-installed, with
others
6
1
1
2
42
171
34
12
**
**
3
200
2%
1%
1%
1%
6%
9%
19%
5%
**
**
3%
11%
f
hjk
3%
1%
1%
1%
20%
81%
16%
6%
**
**
1%
95%
Download a new video clip
4
*
-
*
20
116
20
8
**
**
-
129
2%
*%
-%
*%
3%
6%
11%
3%
**
**
-%
7%
f
hk
3%
*%
-%
*%
14%
85%
14%
6%
**
**
-%
94%
Video streaming
4
1
-
1
15
102
20
7
**
**
-
115
1%
1%
-%
*%
2%
6%
11%
3%
**
**
-%
6%
f
hk
3%
1%
-%
1%
13%
84%
16%
6%
**
**
-%
95%
Listen to Podcasts
5
-
-
-
10
88
16
2
**
**
-
104
2%
-%
-%
-%
1%
5%
9%
1%
**
**
-%
6%
bd
f
hk
5%
-%
-%
-%
9%
83%
15%
2%
**
**
-%
98%
Using VoIP service e.g. Skype
4
3
-
3
18
93
12
5
**
**
3
101
1%
2%
-%
1%
3%
5%
7%
2%
**
**
3%
6%
h
4%
2%
-%
2%
17%
88%
11%
5%
**
**
2%
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 52
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 35
Page 52
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Video calling
6
*
-
*
15
81
12
4
**
**
1
93
2%
*%
-%
*%
2%
4%
7%
2%
**
**
1%
5%
d
hk
6%
*%
-%
*%
15%
84%
13%
4%
**
**
1%
96%
TV streaming
4
*
-
*
13
76
11
2
**
**
-
86
1%
*%
-%
*%
2%
4%
6%
1%
**
**
-%
5%
hk
5%
*%
-%
*%
15%
86%
13%
3%
**
**
-%
98%
Other
1
1
-
1
3
13
1
1
**
**
1
14
1%
1%
-%
*%
*%
1%
1%
*%
**
**
1%
1%
10%
8%
-%
8%
22%
91%
7%
7%
**
**
7%
94%
WEB/ DATA ACCESS
69
16
*
17
189
822
115
58
**
**
10
888
24%
10%
*%
6%
27%
45%
62%
23%
**
**
12%
50%
bcd
c
c
f
k
k
k
hijk
7%
2%
*%
2%
20%
87%
12%
6%
**
**
1%
94%
LISTEN TO AUDIO CONTENT
22
4
1
5
110
443
73
31
**
**
5
486
8%
2%
1%
2%
16%
24%
40%
12%
**
**
6%
27%
bcd
f
hijk
4%
1%
*%
1%
21%
86%
14%
6%
**
**
1%
94%
PLAY GAMES
23
6
2
8
101
409
66
30
**
**
6
449
8%
4%
2%
3%
14%
22%
36%
12%
**
**
7%
25%
bcd
f
hjk
5%
1%
*%
2%
21%
86%
14%
6%
**
**
1%
94%
DOWNLOAD APPLICATIONS
24
4
-
4
73
388
55
23
**
**
4
420
9%
2%
-%
1%
10%
21%
30%
9%
**
**
5%
24%
bcd
f
hijk
5%
1%
-%
1%
16%
88%
13%
5%
**
**
1%
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 53
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 35
Page 53
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD8 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
WATCHING AV CONTENT
7
1
-
1
30
180
33
10
**
**
-
202
2%
1%
-%
*%
4%
10%
18%
4%
**
**
-%
11%
d
f
k
hk
3%
*%
-%
*%
14%
85%
15%
5%
**
**
-%
96%
None of these
41
49
67
116
141
175
13
52
**
**
26
133
14%
30%
65%
43%
20%
10%
7%
21%
**
**
29%
7%
a
abd
ab
l
l
l
l
22%
26%
36%
62%
76%
94%
7%
28%
**
**
14%
71%
Don't know
-
2
-
2
2
2
-
1
**
**
-
2
-%
1%
-%
1%
*%
*%
-%
*%
**
**
-%
*%
-%
83%
-%
83%
83%
100%
-%
26%
**
**
-%
75%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 54
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 36
Page 54
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Send/ receive text messages (SMS)
192
83
16
99
442
1429
152
153
**
**
43
1440
68%
50%
16%
37%
63%
78%
83%
60%
**
**
49%
81%
bcd
cd
c
hijk
12%
5%
1%
6%
28%
90%
10%
10%
**
**
3%
91%
Use your phone as a camera
42
14
2
16
154
599
82
51
**
**
12
639
15%
9%
2%
6%
22%
33%
44%
20%
**
**
14%
36%
bcd
c
f
hik
6%
2%
*%
2%
22%
87%
12%
7%
**
**
2%
93%
Accessing the internet
39
9
-
9
115
554
65
39
**
**
5
588
14%
5%
-%
3%
16%
30%
35%
15%
**
**
6%
33%
bcd
c
k
k
hjk
6%
1%
-%
1%
18%
89%
10%
6%
**
**
1%
94%
Send/ receive emails (not SMS)
31
8
-
8
53
403
43
14
**
**
1
436
11%
5%
-%
3%
7%
22%
23%
6%
**
**
2%
25%
bcd
c
hijk
7%
2%
-%
2%
12%
90%
10%
3%
**
**
*%
97%
Visiting social networking sites
12
1
-
1
81
372
38
30
**
**
5
382
4%
1%
-%
*%
11%
20%
21%
12%
**
**
6%
22%
bcd
k
hjk
3%
*%
-%
*%
20%
90%
9%
7%
**
**
1%
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 55
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 36
Page 55
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Send/ receive messages with pictures/
images
28
10
-
10
77
356
45
19
**
**
6
383
10%
6%
-%
4%
11%
19%
25%
8%
**
**
7%
22%
cd
c
c
hijk
7%
2%
-%
2%
19%
89%
11%
5%
**
**
1%
95%
Listen to music using MP3 function
7
-
-
-
60
259
41
17
**
**
2
281
3%
-%
-%
-%
9%
14%
22%
7%
**
**
2%
16%
bd
f
hjk
2%
-%
-%
-%
20%
87%
14%
6%
**
**
1%
95%
Use IM/ Instant messaging
16
4
-
4
53
241
52
20
**
**
4
274
6%
2%
-%
1%
8%
13%
28%
8%
**
**
4%
15%
cd
f
hk
5%
1%
-%
1%
18%
82%
18%
7%
**
**
1%
93%
Play games which come pre-installed, by
yourself
13
2
1
3
51
240
34
16
**
**
2
259
5%
1%
1%
1%
7%
13%
19%
6%
**
**
2%
15%
bd
k
hjk
5%
1%
*%
1%
19%
88%
13%
6%
**
**
1%
95%
Upload pictures to PC/laptop
14
4
1
6
48
242
33
18
**
**
6
256
5%
3%
1%
2%
7%
13%
18%
7%
**
**
7%
14%
hjk
5%
2%
*%
2%
18%
89%
12%
6%
**
**
2%
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 56
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 36
Page 56
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Download applications or programs directly
to your phone
10
1
-
1
34
216
29
16
**
**
4
229
3%
1%
-%
*%
5%
12%
16%
6%
**
**
4%
13%
bcd
hjk
4%
1%
-%
1%
14%
89%
12%
6%
**
**
2%
94%
Accessing/ receiving news
11
2
-
2
20
162
27
9
**
**
1
184
4%
1%
-%
1%
3%
9%
14%
3%
**
**
1%
10%
cd
f
hk
6%
1%
-%
1%
11%
84%
14%
5%
**
**
*%
96%
Accessing/ receiving sports/ team news/
scores
11
2
-
2
16
130
19
6
**
**
-
147
4%
1%
-%
1%
2%
7%
10%
2%
**
**
-%
8%
cd
k
hk
7%
2%
-%
2%
10%
86%
12%
4%
**
**
-%
97%
Listen to FM radio
6
1
-
1
29
113
25
9
**
**
*
128
2%
*%
-%
*%
4%
6%
14%
3%
**
**
1%
7%
d
f
hk
4%
1%
-%
1%
22%
83%
18%
6%
**
**
*%
94%
Play games which come pre-installed, with
others
1
-
-
-
23
101
21
6
**
**
1
118
*%
-%
-%
-%
3%
5%
11%
2%
**
**
1%
7%
f
hk
1%
-%
-%
-%
18%
82%
17%
5%
**
**
1%
96%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 57
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 36
Page 57
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Record video clips using the phone
3
1
-
1
19
96
24
8
**
**
1
115
1%
1%
-%
*%
3%
5%
13%
3%
**
**
1%
6%
f
hk
2%
1%
-%
1%
16%
79%
20%
7%
**
**
1%
94%
Send/ receive video clips
3
-
-
-
13
89
20
5
**
**
-
105
1%
-%
-%
-%
2%
5%
11%
2%
**
**
-%
6%
f
hk
3%
-%
-%
-%
12%
82%
18%
4%
**
**
-%
96%
Video streaming
1
-
-
-
6
46
16
5
**
**
-
56
*%
-%
-%
-%
1%
3%
9%
2%
**
**
-%
3%
f
2%
-%
-%
-%
11%
76%
27%
8%
**
**
-%
93%
Download a new video clip
3
-
-
-
10
47
13
6
**
**
-
54
1%
-%
-%
-%
1%
3%
7%
2%
**
**
-%
3%
f
4%
-%
-%
-%
17%
78%
22%
10%
**
**
-%
91%
Listen to Podcasts
1
-
-
-
3
45
7
2
**
**
-
52
*%
-%
-%
-%
*%
2%
4%
1%
**
**
-%
3%
2%
-%
-%
-%
6%
84%
13%
4%
**
**
-%
96%
Using VoIP service e.g. Skype
2
-
-
-
6
46
6
4
**
**
2
49
1%
-%
-%
-%
1%
3%
3%
2%
**
**
2%
3%
4%
-%
-%
-%
12%
88%
11%
8%
**
**
4%
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 58
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 36
Page 58
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Video calling
3
-
-
-
9
44
6
3
**
**
1
48
1%
-%
-%
-%
1%
2%
3%
1%
**
**
1%
3%
5%
-%
-%
-%
17%
88%
11%
5%
**
**
1%
95%
TV streaming
1
-
-
-
3
34
4
1
**
**
-
38
*%
-%
-%
-%
*%
2%
2%
*%
**
**
-%
2%
h
3%
-%
-%
-%
7%
89%
10%
2%
**
**
-%
99%
Other
1
1
-
1
2
10
1
-
**
**
-
11
*%
1%
-%
*%
*%
1%
1%
-%
**
**
-%
1%
11%
11%
-%
11%
22%
88%
9%
-%
**
**
-%
100%
WEB/ DATA ACCESS
55
12
-
12
158
738
102
49
**
**
10
798
20%
8%
-%
5%
22%
40%
55%
19%
**
**
11%
45%
bcd
c
c
f
k
hijk
7%
1%
-%
1%
19%
87%
12%
6%
**
**
1%
94%
LISTEN TO AUDIO CONTENT
12
1
-
1
73
310
56
22
**
**
2
343
4%
*%
-%
*%
10%
17%
30%
8%
**
**
3%
19%
bcd
f
k
hjk
3%
*%
-%
*%
20%
85%
15%
6%
**
**
1%
94%
PLAY GAMES
13
2
1
3
60
274
42
18
**
**
2
301
5%
1%
1%
1%
9%
15%
23%
7%
**
**
2%
17%
bd
f
k
hjk
4%
1%
*%
1%
19%
86%
13%
6%
**
**
*%
95%
DOWNLOAD APPLICATIONS
10
1
-
1
34
216
29
16
**
**
4
229
3%
1%
-%
*%
5%
12%
16%
6%
**
**
4%
13%
bcd
hjk
4%
1%
-%
1%
14%
89%
12%
6%
**
**
2%
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 59
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 36
Page 59
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD9 (QD28B) SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
WATCHING AV CONTENT
4
-
-
-
13
87
24
8
**
**
-
102
1%
-%
-%
-%
2%
5%
13%
3%
**
**
-%
6%
d
f
k
4%
-%
-%
-%
12%
80%
22%
7%
**
**
-%
94%
None of these
75
74
84
158
208
273
19
83
**
**
40
206
27%
45%
81%
59%
29%
15%
10%
33%
**
**
45%
12%
a
abd
ab
l
l
hl
hl
26%
26%
29%
55%
72%
94%
7%
29%
**
**
14%
71%
Don't know
1
4
2
6
9
12
1
4
**
**
1
9
*%
2%
2%
2%
1%
1%
*%
2%
**
**
1%
1%
a
l
l
10%
31%
15%
46%
70%
92%
5%
33%
**
**
7%
68%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 60
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 37
Page 60
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
65
15
-
15
183
759
78
52
7
8
9
788
Effective Weighted Sample
54
12
-
12
150
619
67
42
6
7
8
649
Total
57
10
-
10
148
681
79
46
9
6
6
721
**
**
-%
**
19%
89%
**
**
**
**
**
94%
I always use in the home
**
**
-
**
18
43
**
**
**
**
**
48
**
**
-%
**
12%
6%
**
**
**
**
**
7%
**
**
-%
**
35%
81%
**
**
**
**
**
92%
I mainly use in the home
**
**
-
**
21
69
**
**
**
**
**
63
**
**
-%
**
14%
10%
**
**
**
**
**
9%
g
**
**
-%
**
30%
98%
**
**
**
**
**
90%
I use equally in the home and outside the
home
**
**
-
**
88
410
**
**
**
**
**
447
**
**
-%
**
59%
60%
**
**
**
**
**
62%
f
**
**
-%
**
19%
87%
**
**
**
**
**
95%
I mainly use outside the home
**
**
-
**
15
131
**
**
**
**
**
136
**
**
-%
**
10%
19%
**
**
**
**
**
19%
**
**
-%
**
10%
93%
**
**
**
**
**
97%
I always use outside the home
**
**
-
**
6
26
**
**
**
**
**
26
**
**
-%
**
4%
4%
**
**
**
**
**
4%
**
**
-%
**
21%
90%
**
**
**
**
**
89%
ALWAYS/ MAINLY USE IN THE HOME
**
**
-
**
39
111
**
**
**
**
**
111
**
**
-%
**
27%
16%
**
**
**
**
**
15%
**
**
-%
**
32%
91%
**
**
**
**
**
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 61
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 37
Page 61
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD10 (QD28C). SHOWCARD You said that you use your mobile phone to access the internet. Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE)
Base : Those who use their mobile phone to access the internet
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
65
15
-
15
183
759
78
52
7
8
9
788
Effective Weighted Sample
54
12
-
12
150
619
67
42
6
7
8
649
Total
57
10
-
10
148
681
79
46
9
6
6
721
**
**
-%
**
19%
89%
**
**
**
**
**
94%
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
**
**
-
**
21
157
**
**
**
**
**
162
**
**
-%
**
14%
23%
**
**
**
**
**
22%
**
**
-%
**
12%
93%
**
**
**
**
**
95%
EVER USE OUTSIDE THE HOME
**
**
-
**
129
636
**
**
**
**
**
671
**
**
-%
**
88%
93%
**
**
**
**
**
93%
**
**
-%
**
18%
90%
**
**
**
**
**
95%
Don't know
**
**
-
**
-
2
**
**
**
**
**
2
**
**
-%
**
-%
*%
**
**
**
**
**
*%
**
**
-%
**
-%
100%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 62
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 38
Page 62
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD11 (QD28E) SHOWCARD Which of these ways do you use your mobile phone to access the internet? (MULTI CODE)
Base : Those who use their mobile phone to access the internet
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
65
15
-
15
183
759
78
52
7
8
9
788
Effective Weighted Sample
54
12
-
12
150
619
67
42
6
7
8
649
Total
57
10
-
10
148
681
79
46
9
6
6
721
**
**
-%
**
19%
89%
**
**
**
**
**
94%
Via mobile network (2G or 3G)
**
**
-
**
113
527
**
**
**
**
**
554
**
**
-%
**
77%
77%
**
**
**
**
**
77%
**
**
-%
**
19%
90%
**
**
**
**
**
94%
Wi-Fi/ wireless broadband network at home
**
**
-
**
54
281
**
**
**
**
**
293
**
**
-%
**
36%
41%
**
**
**
**
**
41%
**
**
-%
**
17%
90%
**
**
**
**
**
94%
Wi-Fi/ wireless broadband elsewhere (i.e.
'hotspots')
**
**
-
**
24
165
**
**
**
**
**
181
**
**
-%
**
16%
24%
**
**
**
**
**
25%
**
**
-%
**
13%
87%
**
**
**
**
**
96%
MOBILE NETWORK AND NOT WI-FI
**
**
-
**
83
338
**
**
**
**
**
357
**
**
-%
**
56%
50%
**
**
**
**
**
49%
**
**
-%
**
22%
89%
**
**
**
**
**
94%
WI-FI AND NOT MOBILE NETWORK
**
**
-
**
30
144
**
**
**
**
**
156
**
**
-%
**
20%
21%
**
**
**
**
**
22%
**
**
-%
**
18%
87%
**
**
**
**
**
94%
ANY WI-FI USE
**
**
-
**
60
333
**
**
**
**
**
353
**
**
-%
**
40%
49%
**
**
**
**
**
49%
**
**
-%
**
16%
89%
**
**
**
**
**
95%
Don't know
**
**
-
**
5
10
**
**
**
**
**
11
**
**
-%
**
3%
1%
**
**
**
**
**
2%
**
**
-%
**
39%
78%
**
**
**
**
**
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 63
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 39
Page 63
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD12 (QD28F) SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE)
Base : Those who use their mobile phone to access the internet outside the home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
59
14
-
14
158
702
70
46
7
7
7
729
Effective Weighted Sample
49
11
-
11
130
575
60
37
6
6
6
603
Total
52
10
-
10
129
636
71
41
9
5
4
671
**
**
-%
**
18%
90%
**
**
**
**
**
95%
Outdoors
**
**
-
**
96
490
**
**
**
**
**
512
**
**
-%
**
74%
77%
**
**
**
**
**
76%
**
**
-%
**
18%
91%
**
**
**
**
**
95%
When travelling (e.g. on a train or in a car)
**
**
-
**
76
443
**
**
**
**
**
466
**
**
-%
**
59%
70%
**
**
**
**
**
69%
**
**
-%
**
15%
90%
**
**
**
**
**
95%
Indoor public spaces (e.g. pub/ restaurant/
theatre/ shopping centre)
**
**
-
**
78
433
**
**
**
**
**
455
**
**
-%
**
61%
68%
**
**
**
**
**
68%
**
**
-%
**
16%
90%
**
**
**
**
**
95%
At your workplace
**
**
-
**
47
294
**
**
**
**
**
310
**
**
-%
**
36%
46%
**
**
**
**
**
46%
**
**
-%
**
14%
91%
**
**
**
**
**
96%
Other
**
**
-
**
3
15
**
**
**
**
**
14
**
**
-%
**
2%
2%
**
**
**
**
**
2%
l
**
**
-%
**
16%
88%
**
**
**
**
**
83%
Don't know
**
**
-
**
1
7
**
**
**
**
**
6
**
**
-%
**
1%
1%
**
**
**
**
**
1%
**
**
-%
**
17%
100%
**
**
**
**
**
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 64
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 40
Page 64
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD13 (QD29) Do you ever use your mobile phone for personal reasons during working hours, or for work reasons outside of working hours?
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Yes
106
12
2
14
132
767
81
46
**
**
8
807
38%
8%
2%
5%
19%
42%
44%
18%
**
**
9%
45%
bcd
c
k
hijk
13%
1%
*%
2%
16%
91%
10%
5%
**
**
1%
96%
No - but do work
54
11
1
12
89
380
42
33
**
**
10
404
19%
7%
*%
4%
13%
21%
23%
13%
**
**
11%
23%
bcd
c
hk
13%
3%
*%
3%
21%
88%
10%
8%
**
**
2%
94%
No - and do not work
122
141
101
242
483
692
61
175
**
**
70
568
43%
86%
98%
90%
69%
38%
33%
69%
**
**
80%
32%
a
abd
a
l
l
l
hl
16%
19%
13%
32%
64%
92%
8%
23%
**
**
9%
75%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 65
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 41
Page 65
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14A (QD30A) HOW OFTEN USE MOBILE PHONE TO - Take part in personal phone calls during working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
32
**
**
**
39
249
**
**
**
**
**
264
30%
**
**
**
30%
33%
**
**
**
**
**
33%
12%
**
**
**
14%
91%
**
**
**
**
**
96%
Occasionally
48
**
**
**
39
298
**
**
**
**
**
318
45%
**
**
**
29%
39%
**
**
**
**
**
39%
14%
**
**
**
12%
90%
**
**
**
**
**
97%
Rarely
14
**
**
**
33
144
**
**
**
**
**
148
14%
**
**
**
25%
19%
**
**
**
**
**
18%
9%
**
**
**
21%
92%
**
**
**
**
**
94%
EVER DO THIS
94
**
**
**
110
691
**
**
**
**
**
731
89%
**
**
**
83%
90%
**
**
**
**
**
91%
h
12%
**
**
**
15%
91%
**
**
**
**
**
96%
Never
11
**
**
**
20
74
**
**
**
**
**
74
11%
**
**
**
15%
10%
**
**
**
**
**
9%
l
14%
**
**
**
25%
90%
**
**
**
**
**
90%
Don't know
1
**
**
**
2
2
**
**
**
**
**
2
1%
**
**
**
1%
*%
**
**
**
**
**
*%
47%
**
**
**
100%
100%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 66
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 42
Page 66
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14B (QD30B) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls while on holiday or annual leave (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
23
**
**
**
13
125
**
**
**
**
**
131
22%
**
**
**
10%
16%
**
**
**
**
**
16%
17%
**
**
**
9%
90%
**
**
**
**
**
94%
Occasionally
29
**
**
**
22
186
**
**
**
**
**
201
28%
**
**
**
16%
24%
**
**
**
**
**
25%
14%
**
**
**
10%
89%
**
**
**
**
**
96%
Rarely
17
**
**
**
21
138
**
**
**
**
**
152
16%
**
**
**
16%
18%
**
**
**
**
**
19%
11%
**
**
**
13%
89%
**
**
**
**
**
99%
EVER DO THIS
69
**
**
**
55
448
**
**
**
**
**
483
65%
**
**
**
42%
58%
**
**
**
**
**
60%
14%
**
**
**
11%
89%
**
**
**
**
**
96%
Never
36
**
**
**
77
317
**
**
**
**
**
321
34%
**
**
**
58%
41%
**
**
**
**
**
40%
11%
**
**
**
22%
93%
**
**
**
**
**
94%
Don't know
1
**
**
**
1
1
**
**
**
**
**
2
1%
**
**
**
*%
*%
**
**
**
**
**
*%
36%
**
**
**
29%
68%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 67
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 43
Page 67
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14C (QD30C) HOW OFTEN USE MOBILE PHONE TO - Take part in work-related phone calls during your personal time outside of working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
26
**
**
**
21
183
**
**
**
**
**
190
25%
**
**
**
16%
24%
**
**
**
**
**
24%
13%
**
**
**
10%
91%
**
**
**
**
**
95%
Occasionally
41
**
**
**
30
242
**
**
**
**
**
259
38%
**
**
**
23%
32%
**
**
**
**
**
32%
15%
**
**
**
11%
90%
**
**
**
**
**
96%
Rarely
16
**
**
**
29
141
**
**
**
**
**
149
15%
**
**
**
22%
18%
**
**
**
**
**
18%
10%
**
**
**
19%
93%
**
**
**
**
**
97%
EVER DO THIS
83
**
**
**
80
566
**
**
**
**
**
598
78%
**
**
**
60%
74%
**
**
**
**
**
74%
13%
**
**
**
13%
91%
**
**
**
**
**
96%
Never
22
**
**
**
50
198
**
**
**
**
**
206
21%
**
**
**
38%
26%
**
**
**
**
**
26%
10%
**
**
**
23%
91%
**
**
**
**
**
94%
Don't know
1
**
**
**
2
2
**
**
**
**
**
3
1%
**
**
**
2%
*%
**
**
**
**
**
*%
27%
**
**
**
77%
79%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 68
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 44
Page 68
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14D (QD30D) HOW OFTEN USE MOBILE PHONE TO - Read or send personal emails during working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
16
**
**
**
17
173
**
**
**
**
**
189
15%
**
**
**
13%
23%
**
**
**
**
**
23%
8%
**
**
**
9%
89%
**
**
**
**
**
98%
Occasionally
21
**
**
**
17
179
**
**
**
**
**
186
19%
**
**
**
13%
23%
**
**
**
**
**
23%
11%
**
**
**
9%
92%
**
**
**
**
**
96%
Rarely
9
**
**
**
9
78
**
**
**
**
**
83
9%
**
**
**
7%
10%
**
**
**
**
**
10%
11%
**
**
**
11%
92%
**
**
**
**
**
98%
EVER DO THIS
45
**
**
**
44
430
**
**
**
**
**
459
43%
**
**
**
33%
56%
**
**
**
**
**
57%
h
10%
**
**
**
9%
91%
**
**
**
**
**
97%
Never
59
**
**
**
87
333
**
**
**
**
**
344
56%
**
**
**
66%
43%
**
**
**
**
**
43%
l
16%
**
**
**
24%
90%
**
**
**
**
**
93%
Don't know
1
**
**
**
1
3
**
**
**
**
**
4
1%
**
**
**
1%
*%
**
**
**
**
**
*%
42%
**
**
**
38%
83%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 69
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 45
Page 69
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14E (QD30E) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails while on holiday or annual leave (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
10
**
**
**
11
106
**
**
**
**
**
113
10%
**
**
**
8%
14%
**
**
**
**
**
14%
9%
**
**
**
9%
91%
**
**
**
**
**
97%
Occasionally
20
**
**
**
7
119
**
**
**
**
**
126
19%
**
**
**
5%
15%
**
**
**
**
**
16%
16%
**
**
**
5%
91%
**
**
**
**
**
97%
Rarely
6
**
**
**
10
82
**
**
**
**
**
91
6%
**
**
**
8%
11%
**
**
**
**
**
11%
6%
**
**
**
11%
88%
**
**
**
**
**
99%
EVER DO THIS
37
**
**
**
28
306
**
**
**
**
**
330
34%
**
**
**
21%
40%
**
**
**
**
**
41%
11%
**
**
**
8%
90%
**
**
**
**
**
97%
Never
68
**
**
**
102
455
**
**
**
**
**
470
64%
**
**
**
77%
59%
**
**
**
**
**
58%
14%
**
**
**
20%
91%
**
**
**
**
**
94%
Don't know
1
**
**
**
2
5
**
**
**
**
**
6
1%
**
**
**
2%
1%
**
**
**
**
**
1%
25%
**
**
**
38%
90%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 70
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 46
Page 70
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14F (QD30F) HOW OFTEN USE MOBILE PHONE TO - Read or send work emails during your personal time outside of working hours (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
16
**
**
**
16
146
**
**
**
**
**
155
15%
**
**
**
12%
19%
**
**
**
**
**
19%
10%
**
**
**
10%
92%
**
**
**
**
**
97%
Occasionally
22
**
**
**
8
144
**
**
**
**
**
156
21%
**
**
**
6%
19%
**
**
**
**
**
19%
13%
**
**
**
5%
89%
**
**
**
**
**
96%
Rarely
6
**
**
**
10
75
**
**
**
**
**
78
5%
**
**
**
8%
10%
**
**
**
**
**
10%
h
7%
**
**
**
13%
96%
**
**
**
**
**
100%
EVER DO THIS
43
**
**
**
34
365
**
**
**
**
**
389
41%
**
**
**
26%
48%
**
**
**
**
**
48%
h
11%
**
**
**
9%
91%
**
**
**
**
**
97%
Never
60
**
**
**
96
397
**
**
**
**
**
413
57%
**
**
**
73%
52%
**
**
**
**
**
51%
l
14%
**
**
**
22%
90%
**
**
**
**
**
94%
Don't know
2
**
**
**
2
5
**
**
**
**
**
5
2%
**
**
**
2%
1%
**
**
**
**
**
1%
43%
**
**
**
39%
89%
**
**
**
**
**
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 71
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 47
Page 71
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD14G (QD30G) HOW OFTEN USE MOBILE PHONE TO - Discreetly use email or text messaging when you are in a meeting at work (SINGLE CODE)
Base : Those who ever use their mobile phone for personal reasons during working hours or for work reasons outside of working hours
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
*g
*h
~i
~j
~k
l
Unweighted total
115
19
2
21
148
826
71
44
4
3
7
854
Effective Weighted Sample
94
14
2
16
121
676
59
36
4
2
5
704
Total
106
12
2
14
132
767
81
46
6
3
8
807
13%
**
**
**
16%
91%
**
**
**
**
**
96%
Regularly
4
**
**
**
4
58
**
**
**
**
**
59
4%
**
**
**
3%
8%
**
**
**
**
**
7%
7%
**
**
**
7%
96%
**
**
**
**
**
97%
Occasionally
6
**
**
**
10
69
**
**
**
**
**
83
5%
**
**
**
8%
9%
**
**
**
**
**
10%
f
7%
**
**
**
12%
81%
**
**
**
**
**
98%
Rarely
7
**
**
**
11
95
**
**
**
**
**
100
7%
**
**
**
8%
12%
**
**
**
**
**
12%
7%
**
**
**
10%
93%
**
**
**
**
**
97%
EVER DO THIS
17
**
**
**
25
223
**
**
**
**
**
242
16%
**
**
**
19%
29%
**
**
**
**
**
30%
7%
**
**
**
10%
89%
**
**
**
**
**
97%
Never
86
**
**
**
104
534
**
**
**
**
**
554
81%
**
**
**
79%
70%
**
**
**
**
**
69%
15%
**
**
**
18%
91%
**
**
**
**
**
95%
Don't know
3
**
**
**
3
10
**
**
**
**
**
10
3%
**
**
**
3%
1%
**
**
**
**
**
1%
30%
**
**
**
33%
94%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 72
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 48
Page 72
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
**
**
**
**
99
456
61
**
**
**
**
494
**
**
**
**
60%
57%
54%
**
**
**
**
58%
**
**
**
**
19%
88%
12%
**
**
**
**
95%
Games
**
**
**
**
91
412
62
**
**
**
**
454
**
**
**
**
54%
52%
56%
**
**
**
**
53%
h
**
**
**
**
19%
87%
13%
**
**
**
**
96%
Weather
**
**
**
**
66
399
57
**
**
**
**
438
**
**
**
**
39%
50%
51%
**
**
**
**
51%
h
**
**
**
**
14%
87%
12%
**
**
**
**
96%
Maps/ navigation
**
**
**
**
63
387
51
**
**
**
**
414
**
**
**
**
38%
49%
46%
**
**
**
**
49%
**
**
**
**
14%
89%
12%
**
**
**
**
95%
Music
**
**
**
**
77
367
54
**
**
**
**
406
**
**
**
**
46%
46%
48%
**
**
**
**
48%
h
**
**
**
**
18%
87%
13%
**
**
**
**
96%
News
**
**
**
**
56
341
61
**
**
**
**
389
**
**
**
**
34%
43%
55%
**
**
**
**
46%
f
h
**
**
**
**
14%
84%
15%
**
**
**
**
96%
Travel/ journey planning
**
**
**
**
41
304
44
**
**
**
**
338
**
**
**
**
25%
38%
39%
**
**
**
**
40%
h
**
**
**
**
12%
87%
13%
**
**
**
**
97%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 73
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 48
Page 73
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Sports/ sports news
**
**
**
**
43
257
37
**
**
**
**
288
**
**
**
**
26%
32%
33%
**
**
**
**
34%
h
**
**
**
**
14%
87%
12%
**
**
**
**
97%
Banking
**
**
**
**
33
211
31
**
**
**
**
234
**
**
**
**
20%
27%
28%
**
**
**
**
27%
h
**
**
**
**
14%
87%
13%
**
**
**
**
97%
Shopping (e.g. Tesco, Ocado, eBay)
**
**
**
**
37
220
21
**
**
**
**
230
**
**
**
**
22%
28%
18%
**
**
**
**
27%
**
**
**
**
15%
92%
9%
**
**
**
**
96%
Books
**
**
**
**
24
141
23
**
**
**
**
158
**
**
**
**
15%
18%
21%
**
**
**
**
19%
**
**
**
**
15%
85%
14%
**
**
**
**
96%
Location-based services
**
**
**
**
17
127
11
**
**
**
**
134
**
**
**
**
10%
16%
9%
**
**
**
**
16%
**
**
**
**
12%
92%
8%
**
**
**
**
97%
Finance/ business
**
**
**
**
12
97
11
**
**
**
**
104
**
**
**
**
7%
12%
10%
**
**
**
**
12%
**
**
**
**
11%
89%
10%
**
**
**
**
96%
Vouchers
**
**
**
**
7
94
5
**
**
**
**
97
**
**
**
**
4%
12%
5%
**
**
**
**
11%
g
h
**
**
**
**
7%
97%
5%
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 74
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 48
Page 74
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD15 (QD28G) SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
NONE OF THESE
**
**
**
**
28
97
17
**
**
**
**
100
**
**
**
**
17%
12%
15%
**
**
**
**
12%
l
**
**
**
**
25%
85%
15%
**
**
**
**
87%
Don't know
**
**
**
**
6
22
3
**
**
**
**
25
**
**
**
**
3%
3%
3%
**
**
**
**
3%
**
**
**
**
23%
87%
14%
**
**
**
**
99%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 75
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 49
Page 75
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Games
**
**
**
**
23
119
22
**
**
**
**
139
**
**
**
**
14%
15%
20%
**
**
**
**
16%
**
**
**
**
16%
83%
16%
**
**
**
**
98%
Music
**
**
**
**
22
88
16
**
**
**
**
103
**
**
**
**
13%
11%
15%
**
**
**
**
12%
**
**
**
**
20%
82%
15%
**
**
**
**
97%
Maps/ navigation
**
**
**
**
3
50
6
**
**
**
**
54
**
**
**
**
2%
6%
5%
**
**
**
**
6%
**
**
**
**
5%
88%
11%
**
**
**
**
96%
Social networking (e.g. Facebook, Twitter,
LinkedIn)
**
**
**
**
15
44
9
**
**
**
**
50
**
**
**
**
9%
6%
8%
**
**
**
**
6%
**
**
**
**
28%
82%
18%
**
**
**
**
94%
Sports/ sports news
**
**
**
**
5
41
7
**
**
**
**
47
**
**
**
**
3%
5%
6%
**
**
**
**
5%
**
**
**
**
10%
83%
15%
**
**
**
**
96%
News
**
**
**
**
1
28
9
**
**
**
**
37
**
**
**
**
1%
4%
8%
**
**
**
**
4%
**
**
**
**
3%
75%
23%
**
**
**
**
99%
Books
**
**
**
**
6
26
6
**
**
**
**
35
**
**
**
**
4%
3%
6%
**
**
**
**
4%
**
**
**
**
19%
76%
18%
**
**
**
**
100%
Travel/ journey planning
**
**
**
**
7
28
6
**
**
**
**
32
**
**
**
**
4%
3%
5%
**
**
**
**
4%
**
**
**
**
20%
83%
18%
**
**
**
**
97%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 76
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 49
Page 76
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD16 (QD28H) SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)
Base : Those with a smartphone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
~b
~c
~d
e
f
g
*h
~i
~j
~k
l
Unweighted total
88
24
4
28
208
870
102
68
13
7
17
907
Effective Weighted Sample
74
20
3
24
170
712
86
55
10
6
15
752
Total
76
17
3
20
166
795
111
56
12
5
11
854
**
**
**
**
18%
88%
12%
**
**
**
**
94%
Weather
**
**
**
**
4
24
8
**
**
**
**
30
**
**
**
**
2%
3%
7%
**
**
**
**
4%
**
**
**
**
12%
76%
24%
**
**
**
**
96%
Shopping (e.g. Tesco, Ocado, eBay)
**
**
**
**
4
16
2
**
**
**
**
17
**
**
**
**
2%
2%
1%
**
**
**
**
2%
**
**
**
**
22%
94%
9%
**
**
**
**
100%
Banking
**
**
**
**
1
10
3
**
**
**
**
12
**
**
**
**
1%
1%
2%
**
**
**
**
1%
**
**
**
**
10%
81%
22%
**
**
**
**
100%
Finance/ business
**
**
**
**
-
9
1
**
**
**
**
9
**
**
**
**
-%
1%
1%
**
**
**
**
1%
**
**
**
**
-%
88%
7%
**
**
**
**
86%
Location-based services
**
**
**
**
1
8
-
**
**
**
**
8
**
**
**
**
*%
1%
-%
**
**
**
**
1%
**
**
**
**
7%
100%
-%
**
**
**
**
93%
Vouchers
**
**
**
**
*
8
-
**
**
**
**
8
**
**
**
**
*%
1%
-%
**
**
**
**
1%
**
**
**
**
5%
100%
-%
**
**
**
**
100%
NONE OF THESE
**
**
**
**
110
504
66
**
**
**
**
524
**
**
**
**
66%
63%
59%
**
**
**
**
61%
l
**
**
**
**
19%
89%
12%
**
**
**
**
93%
Don't know
**
**
**
**
9
46
8
**
**
**
**
53
**
**
**
**
5%
6%
7%
**
**
**
**
6%
**
**
**
**
16%
84%
15%
**
**
**
**
98%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 77
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 50
Page 77
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Free
(0.0)
31
7
1
8
48
246
38
21
**
**
5
263
11%
4%
1%
3%
7%
13%
21%
8%
**
**
6%
15%
bcd
f
hjk
11%
2%
*%
3%
17%
87%
14%
8%
**
**
2%
93%
1-5p per minute
(3.0)
11
3
5
8
22
65
5
8
**
**
1
64
4%
2%
4%
3%
3%
4%
3%
3%
**
**
1%
4%
16%
5%
7%
11%
32%
92%
7%
11%
**
**
1%
90%
6-10p per minute
(8.0)
27
23
8
31
71
201
21
29
**
**
6
198
9%
14%
8%
12%
10%
11%
11%
11%
**
**
7%
11%
k
12%
10%
4%
14%
31%
89%
9%
13%
**
**
3%
88%
11-25p per minute
(18.0)
29
18
9
27
88
209
24
31
**
**
9
206
10%
11%
9%
10%
12%
11%
13%
12%
**
**
11%
12%
12%
8%
4%
11%
37%
89%
10%
13%
**
**
4%
87%
26-50p per minute
(38.0)
26
13
1
15
75
158
8
28
**
**
11
140
9%
8%
1%
6%
11%
9%
4%
11%
**
**
13%
8%
c
c
l
16%
8%
1%
9%
45%
95%
5%
17%
**
**
7%
84%
51p-£1 per minute
(76.0)
11
2
1
3
24
58
7
8
**
**
4
56
4%
1%
1%
1%
3%
3%
4%
3%
**
**
4%
3%
bd
17%
3%
2%
4%
37%
89%
11%
13%
**
**
6%
87%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 78
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 50
Page 78
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD17 (QK5A). How much do you think it costs, per minute, to call phone numbers that begin with 01 or 02 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Over £1 per minute
(100.0)
2
2
1
3
10
14
1
6
**
**
3
9
1%
1%
1%
1%
1%
1%
1%
2%
**
**
4%
1%
l
l
12%
13%
6%
19%
64%
92%
7%
40%
**
**
23%
60%
It depends
1
1
1
2
5
13
*
2
**
**
1
12
*%
1%
1%
1%
1%
1%
*%
1%
**
**
1%
1%
9%
8%
10%
17%
38%
98%
2%
12%
**
**
8%
88%
Don't know
144
95
76
171
363
874
79
121
**
**
47
831
51%
58%
74%
64%
52%
48%
43%
48%
**
**
54%
47%
ab
a
i
15%
10%
8%
18%
38%
92%
8%
13%
**
**
5%
87%
Mean cost per minute in
pence
20.3
19.9
17.6
19.3
23.3
18.2
15.0
23.6
**
**
32.6
17.0
il
il
hil
Standard deviation
23.45
20.95
21.98
21.15
24.00
22.13
21.80
25.73
**
**
30.12
21.29
Standard error
1.79
2.11
3.77
1.83
1.15
.66
2.14
1.98
**
**
4.06
.65
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 79
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 51
Page 79
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Free
(0.0)
7
5
1
6
19
69
9
3
**
**
1
73
2%
3%
1%
2%
3%
4%
5%
1%
**
**
1%
4%
h
9%
6%
2%
8%
24%
90%
11%
4%
**
**
1%
95%
1-5p per minute
(3.0)
-
-
1
1
3
9
-
2
**
**
-
7
-%
-%
1%
1%
*%
*%
-%
1%
**
**
-%
*%
a
-%
-%
16%
16%
36%
100%
-%
24%
**
**
-%
78%
6-10p per minute
(8.0)
5
4
3
7
11
39
3
6
**
**
1
38
2%
3%
3%
3%
2%
2%
2%
2%
**
**
1%
2%
12%
10%
7%
18%
27%
93%
7%
13%
**
**
1%
88%
11-25p per minute
(18.0)
14
8
5
13
42
109
12
19
**
**
5
104
5%
5%
5%
5%
6%
6%
6%
7%
**
**
6%
6%
hkl
11%
7%
4%
11%
35%
90%
10%
15%
**
**
4%
85%
26-50p per minute
(38.0)
22
9
2
12
65
205
21
29
**
**
9
200
8%
6%
2%
4%
9%
11%
12%
11%
**
**
11%
11%
c
10%
4%
1%
5%
29%
90%
9%
13%
**
**
4%
88%
51p-£1 per minute
(76.0)
28
12
2
14
69
186
23
27
**
**
7
186
10%
7%
2%
5%
10%
10%
13%
11%
**
**
8%
10%
cd
c
13%
6%
1%
6%
32%
88%
11%
13%
**
**
3%
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 80
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 51
Page 80
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QD18 (QK5B). And how much do you think it costs, per minute, to call phone numbers that begin 0870 from your mobile phone during the daytime on a weekday? (SINGLE CODE)
Base : Those who personally use a mobile phone
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
372
262
138
400
963
2254
182
355
51
50
130
2089
Effective Weighted Sample
300
216
110
323
781
1820
152
274
39
38
100
1702
Total
283
164
103
268
705
1838
184
255
41
33
88
1778
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Over £1 per minute
(100.0)
9
5
-
5
43
104
8
16
**
**
6
95
3%
3%
-%
2%
6%
6%
4%
6%
**
**
7%
5%
8%
4%
-%
4%
38%
93%
7%
14%
**
**
6%
85%
It depends
3
1
*
1
4
16
1
2
**
**
1
16
1%
1%
*%
*%
1%
1%
1%
1%
**
**
1%
1%
17%
6%
2%
7%
23%
93%
7%
10%
**
**
6%
90%
Don't know
196
120
88
208
449
1100
107
152
**
**
58
1060
69%
73%
85%
78%
64%
60%
58%
59%
**
**
66%
60%
ab
a
16%
10%
7%
17%
37%
91%
9%
13%
**
**
5%
88%
Mean cost per minute in
pence
48.9
44.0
23.6
38.8
51.0
48.0
47.5
50.5
**
**
55.7
47.6
cd
c
c
i
i
il
i
Standard deviation
31.72
33.43
23.89
32.34
33.39
33.01
32.17
32.27
**
**
31.84
32.91
Standard error
3.20
4.11
5.21
3.47
1.84
1.13
3.71
2.85
**
**
5.03
1.16
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 81
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 52
Page 81
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE OPTIONS 1-4 ONLY)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes - PC
167
78
31
109
271
868
110
112
**
**
38
874
51%
37%
16%
27%
30%
43%
56%
33%
**
**
28%
46%
bcd
cd
c
f
hijk
17%
8%
3%
11%
28%
88%
11%
11%
**
**
4%
89%
Yes - laptop
179
70
28
97
332
1220
135
135
**
**
39
1227
55%
33%
14%
24%
37%
60%
69%
39%
**
**
29%
65%
bcd
cd
c
f
k
k
hijk
13%
5%
2%
7%
24%
90%
10%
10%
**
**
3%
90%
Yes - netbook
16
2
3
5
25
130
12
14
**
**
3
128
5%
1%
2%
1%
3%
6%
6%
4%
**
**
2%
7%
bcd
hk
11%
1%
2%
4%
18%
92%
9%
10%
**
**
2%
91%
Yes - tablet computer - e.g. iPad
16
8
2
10
18
126
15
13
**
**
4
129
5%
4%
1%
2%
2%
6%
7%
4%
**
**
3%
7%
cd
h
12%
6%
1%
7%
13%
90%
10%
9%
**
**
3%
92%
TOTAL YES
259
121
54
176
506
1606
177
196
**
**
63
1593
80%
57%
28%
43%
57%
79%
90%
57%
**
**
47%
84%
bcd
cd
c
f
k
hijk
15%
7%
3%
10%
28%
90%
10%
11%
**
**
4%
89%
No
65
90
141
231
379
429
19
146
**
**
68
302
20%
42%
72%
57%
43%
21%
10%
43%
**
**
51%
16%
a
abd
ab
g
l
l
l
l
14%
20%
31%
51%
84%
95%
4%
32%
**
**
15%
67%
Don't know
1
1
1
2
2
3
-
2
**
**
2
1
*%
1%
1%
1%
*%
*%
-%
*%
**
**
1%
*%
l
l
27%
39%
36%
75%
75%
100%
-%
54%
**
**
54%
36%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 82
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 53
Page 82
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE2. Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes - have access and use at home
248
109
44
152
484
1567
175
178
**
**
53
1570
76%
51%
22%
37%
55%
77%
89%
52%
**
**
40%
83%
bcd
cd
c
f
k
hijk
14%
6%
3%
9%
28%
90%
10%
10%
**
**
3%
90%
Yes - have access but don't use at home
10
12
7
19
29
48
4
16
**
**
5
36
3%
6%
4%
5%
3%
2%
2%
5%
**
**
4%
2%
l
l
20%
23%
13%
37%
55%
93%
8%
31%
**
**
9%
69%
No do not have access at home
64
90
144
234
368
417
17
148
**
**
74
285
20%
42%
73%
57%
41%
20%
9%
43%
**
**
56%
15%
a
abd
ab
g
l
l
l
hl
15%
21%
33%
53%
84%
95%
4%
34%
**
**
17%
65%
Don't know
2
1
3
4
6
6
1
2
**
**
1
5
1%
1%
1%
1%
1%
*%
*%
1%
**
**
1%
*%
33%
20%
38%
58%
92%
90%
7%
25%
**
**
20%
76%
INTERNET ACCESS AT HOME
YES
259
121
50
171
513
1615
179
194
**
**
58
1606
80%
57%
26%
42%
58%
79%
91%
56%
**
**
43%
85%
bcd
cd
c
f
k
hijk
14%
7%
3%
10%
29%
90%
10%
11%
**
**
3%
89%
NO
64
90
144
234
368
417
17
148
**
**
74
285
20%
42%
73%
57%
41%
20%
9%
43%
**
**
56%
15%
a
abd
ab
g
l
l
l
hl
15%
21%
33%
53%
84%
95%
4%
34%
**
**
17%
65%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 83
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 54
Page 83
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Your workplace
80
9
1
10
48
561
69
28
**
**
2
613
25%
4%
1%
2%
5%
28%
35%
8%
**
**
2%
32%
bcd
c
f
k
k
hijk
13%
1%
*%
2%
8%
88%
11%
4%
**
**
*%
96%
Anywhere - using a 3G mobile phone/
smartphone
42
8
-
8
95
456
49
26
**
**
5
479
13%
4%
-%
2%
11%
22%
25%
8%
**
**
4%
25%
bcd
c
c
hijk
8%
2%
-%
2%
19%
91%
10%
5%
**
**
1%
95%
In someone else's home
20
10
3
13
63
238
27
31
**
**
8
234
6%
5%
1%
3%
7%
12%
14%
9%
**
**
6%
12%
cd
c
k
8%
4%
1%
5%
24%
90%
10%
12%
**
**
3%
88%
Anywhere - using Wi-Fi/ wireless broadband
and a laptop/ portable media player/ portable
games console/ tablet computer
24
4
-
4
20
133
13
17
**
**
5
131
7%
2%
-%
1%
2%
7%
7%
5%
**
**
4%
7%
bcd
c
16%
3%
-%
3%
14%
91%
9%
12%
**
**
3%
89%
School/ college
1
-
-
-
24
99
31
11
**
**
-
120
*%
-%
-%
-%
3%
5%
16%
3%
**
**
-%
6%
f
k
k
hjk
1%
-%
-%
-%
19%
76%
23%
9%
**
**
-%
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 84
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 54
Page 84
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Library
8
3
2
4
45
97
22
18
**
**
6
103
3%
1%
1%
1%
5%
5%
11%
5%
**
**
5%
5%
f
7%
2%
2%
4%
37%
81%
19%
15%
**
**
5%
86%
Internet café
11
2
-
2
16
61
16
13
**
**
3
66
3%
1%
-%
1%
2%
3%
8%
4%
**
**
2%
3%
cd
f
14%
3%
-%
3%
21%
79%
20%
17%
**
**
4%
85%
University
1
*
-
*
2
29
11
5
**
**
1
34
*%
*%
-%
*%
*%
1%
6%
2%
**
**
1%
2%
f
3%
1%
-%
1%
6%
74%
28%
14%
**
**
2%
89%
UK culture centre/ Learn Direct/ other online
learning centres
1
-
*
*
1
6
1
3
**
**
-
4
*%
-%
*%
*%
*%
*%
*%
1%
**
**
-%
*%
9%
-%
5%
5%
20%
91%
12%
44%
**
**
-%
61%
Other
5
2
-
2
5
19
2
3
**
**
1
18
2%
1%
-%
1%
1%
1%
1%
1%
**
**
1%
1%
25%
10%
-%
10%
25%
89%
8%
13%
**
**
6%
88%
No, do not
196
182
193
375
669
1010
69
259
**
**
111
812
60%
86%
98%
92%
75%
50%
35%
75%
**
**
83%
43%
a
abd
ab
g
l
l
il
hil
18%
17%
18%
35%
62%
94%
6%
24%
**
**
10%
75%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 85
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 54
Page 85
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
EVER USE INTERNET AT HOME OR
ELSEWHERE
258
115
45
160
531
xx-xxxx-xxxx
183
197
**
**
61
xx-xxxx-xxxx
79%
54%
23%
39%
60%
81%
93%
57%
**
**
46%
87%
bcd
cd
c
f
k
hijk
14%
6%
2%
9%
29%
90%
10%
11%
**
**
3%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 86
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 55
Page 86
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
327
179
60
239
706
1959
178
260
41
37
88
1883
Effective Weighted Sample
267
150
48
196
580
1589
150
201
32
28
64
1542
Total
258
115
45
160
531
xx-xxxx-xxxx
183
197
35
26
61
xx-xxxx-xxxx
14%
6%
**
9%
29%
90%
10%
11%
**
**
**
90%
Every day
157
62
**
81
301
1192
138
120
**
**
**
1218
61%
54%
**
50%
57%
72%
76%
61%
**
**
**
74%
cd
k
k
hjk
12%
5%
**
6%
23%
89%
10%
9%
**
**
**
91%
Several times a week
47
19
**
28
100
253
21
28
**
**
**
248
18%
17%
**
17%
19%
15%
11%
14%
**
**
**
15%
17%
7%
**
10%
36%
92%
8%
10%
**
**
**
90%
At least once a week
28
16
**
23
61
106
11
18
**
**
**
98
11%
14%
**
14%
11%
6%
6%
9%
**
**
**
6%
l
l
23%
14%
**
19%
52%
90%
10%
16%
**
**
**
84%
At least once a month
9
5
**
5
18
32
4
11
**
**
**
25
3%
4%
**
3%
3%
2%
2%
6%
**
**
**
2%
l
l
23%
14%
**
15%
51%
88%
11%
31%
**
**
**
69%
A few times a year
5
6
**
10
16
19
2
8
**
**
**
14
2%
5%
**
6%
3%
1%
1%
4%
**
**
**
1%
a
a
l
l
25%
26%
**
45%
74%
92%
11%
36%
**
**
**
66%
Less than once a year
2
*
**
*
2
3
-
-
**
**
**
3
1%
*%
**
*%
*%
*%
-%
-%
**
**
**
*%
60%
9%
**
9%
69%
100%
-%
-%
**
**
**
100%
Never
9
6
**
11
24
29
2
9
**
**
**
21
4%
6%
**
7%
4%
2%
1%
5%
**
**
**
1%
a
l
l
l
l
29%
21%
**
37%
76%
95%
7%
30%
**
**
**
68%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 87
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 55
Page 87
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE4 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)
Base : Those who use the internet at home or elsewhere
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
327
179
60
239
706
1959
178
260
41
37
88
1883
Effective Weighted Sample
267
150
48
196
580
1589
150
201
32
28
64
1542
Total
258
115
45
160
531
xx-xxxx-xxxx
183
197
35
26
61
xx-xxxx-xxxx
14%
6%
**
9%
29%
90%
10%
11%
**
**
**
90%
TOTAL AT LEAST ONCE A WEEK
231
97
**
131
461
1552
170
166
**
**
**
1565
90%
84%
**
82%
87%
94%
93%
85%
**
**
**
95%
cd
hijk
13%
6%
**
8%
27%
90%
10%
10%
**
**
**
91%
TOTAL EVER
247
107
**
147
498
1606
177
185
**
**
**
1607
96%
93%
**
92%
94%
97%
97%
94%
**
**
**
98%
c
hijk
14%
6%
**
8%
28%
90%
10%
10%
**
**
**
90%
Don't know
1
1
**
2
10
12
4
2
**
**
**
14
1%
1%
**
1%
2%
1%
2%
1%
**
**
**
1%
9%
7%
**
12%
60%
75%
24%
13%
**
**
**
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 88
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 56
Page 88
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE5 (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes
226
93
33
126
459
1496
141
176
**
**
56
1477
70%
44%
17%
31%
52%
73%
72%
51%
**
**
42%
78%
bcd
cd
c
j
jk
hijk
14%
6%
2%
8%
28%
91%
9%
11%
**
**
3%
90%
No
90
109
141
250
375
488
44
147
**
**
67
375
28%
51%
72%
61%
42%
24%
23%
43%
**
**
50%
20%
a
abd
ab
l
l
hil
l
17%
21%
27%
47%
71%
92%
8%
28%
**
**
13%
71%
Don't know
9
11
23
34
53
55
11
21
**
**
10
44
3%
5%
12%
8%
6%
3%
6%
6%
**
**
8%
2%
ab
a
f
l
l
l
14%
17%
35%
52%
82%
85%
17%
32%
**
**
15%
68%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 89
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 57
Page 89
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)
Base : Those aware that you can access broadband services on your PC or laptop using a mobile network
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
~j
k
l
Unweighted total
280
150
50
200
620
1768
141
234
44
26
81
xx-xxxx-xxxx
Effective Weighted Sample
230
126
39
164
508
1434
119
179
34
20
61
1378
Total
226
93
33
126
459
1496
141
176
36
18
56
1477
14%
6%
**
8%
28%
91%
9%
11%
**
**
**
90%
While at home only
17
9
**
12
59
178
16
10
**
**
**
186
8%
10%
**
10%
13%
12%
11%
5%
**
**
**
13%
h
9%
5%
**
6%
30%
91%
8%
5%
**
**
**
95%
Outside the home only
17
1
**
1
15
101
5
14
**
**
**
94
8%
1%
**
1%
3%
7%
3%
8%
**
**
**
6%
bd
16%
1%
**
1%
14%
95%
4%
13%
**
**
**
88%
Both at home and outside the home
24
5
**
5
32
206
21
11
**
**
**
215
10%
5%
**
4%
7%
14%
15%
6%
**
**
**
15%
d
hi
11%
2%
**
2%
14%
92%
9%
5%
**
**
**
96%
TOTAL YES
59
15
**
18
105
485
41
34
**
**
**
495
26%
16%
**
15%
23%
32%
29%
19%
**
**
**
34%
bcd
hk
11%
3%
**
4%
20%
92%
8%
6%
**
**
**
94%
No
166
77
**
106
351
1004
99
139
**
**
**
977
74%
82%
**
84%
76%
67%
70%
79%
**
**
**
66%
a
l
l
15%
7%
**
9%
32%
90%
9%
12%
**
**
**
88%
Don't know
1
2
**
2
3
6
1
3
**
**
**
5
1%
2%
**
2%
1%
*%
1%
2%
**
**
**
*%
l
l
15%
23%
**
27%
43%
83%
12%
41%
**
**
**
63%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 90
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 58
Page 90
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE6 (QE21B). And do you or anyone in your household access the internet in this way? (MULTI CODE OPTIONS 1-2 ONLY)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
While at home only
17
9
3
12
59
178
16
10
**
**
3
186
5%
4%
1%
3%
7%
9%
8%
3%
**
**
2%
10%
c
hk
9%
5%
1%
6%
30%
91%
8%
5%
**
**
1%
95%
Outside the home only
17
1
-
1
15
101
5
14
**
**
2
94
5%
*%
-%
*%
2%
5%
2%
4%
**
**
2%
5%
bcd
jk
16%
1%
-%
1%
14%
95%
4%
13%
**
**
2%
88%
Both at home and outside the home
24
5
1
5
32
206
21
11
**
**
3
215
7%
2%
*%
1%
4%
10%
11%
3%
**
**
2%
11%
bcd
hijk
11%
2%
*%
2%
14%
92%
9%
5%
**
**
1%
96%
TOTAL YES
59
15
4
18
105
485
41
34
**
**
8
495
18%
7%
2%
5%
12%
24%
21%
10%
**
**
6%
26%
bcd
c
hijk
11%
3%
1%
4%
20%
92%
8%
6%
**
**
2%
94%
No
265
196
193
389
779
1547
154
307
**
**
124
1396
82%
92%
98%
95%
88%
76%
79%
89%
**
**
94%
74%
a
ab
a
l
l
il
l
16%
11%
11%
23%
46%
91%
9%
18%
**
**
7%
82%
Don't know
1
2
*
2
3
6
1
3
**
**
*
5
*%
1%
*%
*%
*%
*%
*%
1%
**
**
*%
*%
15%
23%
4%
27%
43%
83%
12%
41%
**
**
5%
63%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 91
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 59
Page 91
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Ordinary phone line - dialup access
4
2
**
3
6
17
-
1
**
**
**
17
1%
1%
**
2%
1%
1%
-%
*%
**
**
**
1%
22%
9%
**
16%
34%
100%
-%
3%
**
**
**
97%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router,
242
111
**
158
424
1439
161
177
**
**
**
1428
93%
92%
**
92%
83%
89%
90%
91%
**
**
**
89%
15%
7%
**
10%
27%
90%
10%
11%
**
**
**
89%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or tablet
computer
34
14
**
17
71
291
22
23
**
**
**
293
13%
11%
**
10%
14%
18%
13%
12%
**
**
**
18%
h
11%
4%
**
5%
23%
92%
7%
7%
**
**
**
93%
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
30
8
**
8
85
384
39
34
**
**
**
391
12%
7%
**
5%
17%
24%
22%
17%
**
**
**
24%
cd
c
k
hk
7%
2%
**
2%
20%
91%
9%
8%
**
**
**
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 92
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 59
Page 92
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
ISDN line - mid speed access, allows you to
make voice calls at the same time as using
the internet
*
-
**
-
-
2
-
*
**
**
**
2
*%
-%
**
-%
-%
*%
-%
*%
**
**
**
*%
l
13%
-%
**
-%
-%
100%
-%
20%
**
**
**
89%
TOTAL NARROWBAND
4
2
**
3
6
20
-
1
**
**
**
19
2%
1%
**
2%
1%
1%
-%
1%
**
**
**
1%
21%
8%
**
14%
30%
100%
-%
5%
**
**
**
96%
TOTAL BROADBAND (INC. USING MOBILE
PHONE)
252
118
**
168
500
1589
177
189
**
**
**
1583
97%
98%
**
98%
98%
98%
99%
97%
**
**
**
99%
14%
7%
**
9%
28%
90%
10%
11%
**
**
**
90%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
248
116
**
165
471
1541
170
181
**
**
**
1536
96%
96%
**
96%
92%
95%
95%
93%
**
**
**
96%
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
90%
MOBILE BROADBAND ONLY
7
4
**
7
47
103
8
4
**
**
**
108
3%
4%
**
4%
9%
6%
5%
2%
**
**
**
7%
h
6%
4%
**
6%
42%
92%
7%
3%
**
**
**
96%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 93
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 59
Page 93
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Other
1
-
**
-
2
5
-
2
**
**
**
3
*%
-%
**
-%
*%
*%
-%
1%
**
**
**
*%
l
l
12%
-%
**
-%
41%
100%
-%
47%
**
**
**
60%
Don't know
4
2
**
2
6
13
2
4
**
**
**
11
1%
1%
**
1%
1%
1%
1%
2%
**
**
**
1%
l
24%
12%
**
12%
42%
87%
14%
28%
**
**
**
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 94
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 60
Page 94
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Ordinary phone line - dialup access
4
2
1
3
6
17
-
1
**
**
1
17
1%
1%
1%
1%
1%
1%
-%
*%
**
**
*%
1%
22%
9%
7%
16%
34%
100%
-%
3%
**
**
3%
97%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router,
242
111
47
158
424
1439
161
177
**
**
54
1428
74%
52%
24%
39%
48%
71%
82%
51%
**
**
40%
75%
bcd
cd
c
f
k
hijk
15%
7%
3%
10%
27%
90%
10%
11%
**
**
3%
89%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or tablet
computer
34
14
3
17
71
291
22
23
**
**
7
293
11%
6%
2%
4%
8%
14%
11%
7%
**
**
5%
15%
cd
c
hjk
11%
4%
1%
5%
23%
92%
7%
7%
**
**
2%
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 95
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 60
Page 95
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
30
8
-
8
85
384
39
34
**
**
7
391
9%
4%
-%
2%
10%
19%
20%
10%
**
**
5%
21%
bcd
c
c
jk
hjk
7%
2%
-%
2%
20%
91%
9%
8%
**
**
2%
93%
ISDN line - mid speed access, allows you to
make voice calls at the same time as using
the internet
*
-
-
-
-
2
-
*
**
**
-
2
*%
-%
-%
-%
-%
*%
-%
*%
**
**
-%
*%
13%
-%
-%
-%
-%
100%
-%
20%
**
**
-%
89%
TOTAL NARROWBAND
4
2
1
3
6
20
-
1
**
**
1
19
1%
1%
1%
1%
1%
1%
-%
*%
**
**
*%
1%
21%
8%
6%
14%
30%
100%
-%
5%
**
**
3%
96%
TOTAL BROADBAND (INC. USING MOBILE
PHONE)
252
118
49
168
500
1589
177
189
**
**
55
1583
78%
56%
25%
41%
56%
78%
90%
55%
**
**
42%
83%
bcd
cd
c
f
k
hijk
14%
7%
3%
9%
28%
90%
10%
11%
**
**
3%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 96
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 60
Page 96
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE9). SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
TOTAL BROADBAND (EXC. USING
MOBILE PHONE)
248
116
49
165
471
1541
170
181
**
**
54
1536
76%
55%
25%
40%
53%
76%
87%
53%
**
**
41%
81%
bcd
cd
c
f
k
hijk
15%
7%
3%
10%
28%
90%
10%
11%
**
**
3%
90%
MOBILE BROADBAND ONLY
7
4
3
7
47
103
8
4
**
**
1
108
2%
2%
1%
2%
5%
5%
4%
1%
**
**
1%
6%
hk
6%
4%
3%
6%
42%
92%
7%
3%
**
**
1%
96%
Other
1
-
-
-
2
5
-
2
**
**
-
3
*%
-%
-%
-%
*%
*%
-%
1%
**
**
-%
*%
kl
12%
-%
-%
-%
41%
100%
-%
47%
**
**
-%
60%
Don't know
68
92
144
236
374
430
19
152
**
**
76
296
21%
43%
73%
58%
42%
21%
10%
44%
**
**
57%
16%
a
abd
ab
g
l
l
l
hl
15%
20%
32%
52%
83%
95%
4%
34%
**
**
17%
65%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 97
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 61
Page 97
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Ordinary phone line - dialup access
4
2
**
3
6
15
-
1
**
**
**
14
1%
1%
**
2%
1%
1%
-%
*%
**
**
**
1%
26%
11%
**
19%
41%
100%
-%
4%
**
**
**
96%
Fixed Broadband ADSL through a phone line
or cable service - perhaps using a Wi-Fi
router,
232
111
**
157
417
1367
157
172
**
**
**
1358
90%
92%
**
92%
81%
85%
88%
88%
**
**
**
85%
15%
7%
**
10%
27%
90%
10%
11%
**
**
**
89%
Mobile Broadband from a mobile network -
connecting via a USB stick or dongle, or built
in connectivity in a laptop or netbook or tablet
computer
11
4
**
7
47
108
10
4
**
**
**
114
4%
4%
**
4%
9%
7%
5%
2%
**
**
**
7%
h
9%
4%
**
6%
39%
91%
8%
4%
**
**
**
96%
Access to the internet using a mobile phone
or smartphone - through a Wi-Fi network or
your phone's mobile network
8
2
**
2
36
109
10
13
**
**
**
107
3%
2%
**
1%
7%
7%
5%
7%
**
**
**
7%
7%
2%
**
2%
30%
92%
8%
11%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 98
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 61
Page 98
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE8 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
ISDN line - mid speed access, allows you to
make voice calls at the same time as using
the internet
*
-
**
-
-
1
-
-
**
**
**
1
*%
-%
**
-%
-%
*%
-%
-%
**
**
**
*%
28%
-%
**
-%
-%
100%
-%
-%
**
**
**
100%
TOTAL NARROWBAND
4
2
**
3
6
16
-
1
**
**
**
15
2%
1%
**
2%
1%
1%
-%
*%
**
**
**
1%
26%
10%
**
18%
38%
100%
-%
4%
**
**
**
96%
TOTAL BROADBAND
243
115
**
164
464
1475
167
176
**
**
**
1471
94%
95%
**
96%
90%
91%
93%
91%
**
**
**
92%
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
Other
1
-
**
-
1
3
-
*
**
**
**
2
*%
-%
**
-%
*%
*%
-%
*%
**
**
**
*%
22%
-%
**
-%
45%
100%
-%
19%
**
**
**
78%
Don't know
4
2
**
2
6
13
2
4
**
**
**
11
1%
1%
**
1%
1%
1%
1%
2%
**
**
**
1%
l
24%
12%
**
12%
42%
87%
14%
28%
**
**
**
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 99
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 62
Page 99
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE9 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : Those in a household with mobile broadband
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
~g
~h
~i
~j
~k
l
Unweighted total
37
20
5
25
91
311
23
27
5
3
9
309
Effective Weighted Sample
30
16
5
21
78
259
20
22
3
3
8
259
Total
34
14
3
17
71
291
22
23
4
1
7
293
**
**
**
**
**
92%
**
**
**
**
**
93%
Yes
**
**
**
**
**
240
**
**
**
**
**
242
**
**
**
**
**
83%
**
**
**
**
**
83%
**
**
**
**
**
93%
**
**
**
**
**
94%
No
**
**
**
**
**
44
**
**
**
**
**
43
**
**
**
**
**
15%
**
**
**
**
**
15%
**
**
**
**
**
90%
**
**
**
**
**
88%
Don't know
**
**
**
**
**
7
**
**
**
**
**
8
**
**
**
**
**
2%
**
**
**
**
**
3%
**
**
**
**
**
94%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 100
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 63
Page 100
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE7 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using
mobile broadband?
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes
26
9
2
11
53
240
17
18
**
**
6
242
8%
4%
1%
3%
6%
12%
8%
5%
**
**
4%
13%
cd
c
hjk
10%
3%
1%
4%
20%
93%
6%
7%
**
**
2%
94%
No
7
5
2
6
15
44
5
6
**
**
1
43
2%
2%
1%
2%
2%
2%
3%
2%
**
**
1%
2%
14%
10%
3%
13%
30%
90%
11%
12%
**
**
2%
88%
Don't know
2
-
-
-
4
7
1
-
**
**
-
8
1%
-%
-%
-%
*%
*%
*%
-%
**
**
-%
*%
25%
-%
-%
-%
53%
94%
9%
-%
**
**
-%
100%
DO NOT HAVE MOBILE BROADBAND
CONNECTION IN HOUSEHOLD
291
199
193
392
816
1748
173
320
**
**
126
1604
89%
94%
98%
96%
92%
86%
89%
93%
**
**
95%
85%
ab
a
l
l
l
15%
10%
10%
20%
42%
91%
9%
17%
**
**
7%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 101
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 64
Page 101
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
*e
f
~g
~h
~i
~j
~k
l
Unweighted total
27
14
3
17
67
250
17
19
3
2
7
250
Effective Weighted Sample
22
11
3
14
57
208
14
15
2
2
6
210
Total
26
9
2
11
53
240
17
18
3
1
6
242
**
**
**
**
**
93%
**
**
**
**
**
94%
I always use in the home
**
**
**
**
**
76
**
**
**
**
**
75
**
**
**
**
**
32%
**
**
**
**
**
31%
**
**
**
**
**
94%
**
**
**
**
**
93%
I mainly use in the home
**
**
**
**
**
31
**
**
**
**
**
33
**
**
**
**
**
13%
**
**
**
**
**
14%
**
**
**
**
**
91%
**
**
**
**
**
98%
I use equally in the home and outside the
home
**
**
**
**
**
90
**
**
**
**
**
92
**
**
**
**
**
38%
**
**
**
**
**
38%
**
**
**
**
**
94%
**
**
**
**
**
95%
I mainly use outside the home
**
**
**
**
**
28
**
**
**
**
**
30
**
**
**
**
**
12%
**
**
**
**
**
12%
**
**
**
**
**
87%
**
**
**
**
**
93%
I always use outside the home
**
**
**
**
**
14
**
**
**
**
**
11
**
**
**
**
**
6%
**
**
**
**
**
5%
**
**
**
**
**
100%
**
**
**
**
**
80%
ALWAYS/ MAINLY USE IN THE HOME
**
**
**
**
**
107
**
**
**
**
**
108
**
**
**
**
**
44%
**
**
**
**
**
45%
**
**
**
**
**
93%
**
**
**
**
**
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 102
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 64
Page 102
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE10 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE)
Base : Those who use mobile broadband to access the internet
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
*e
f
~g
~h
~i
~j
~k
l
Unweighted total
27
14
3
17
67
250
17
19
3
2
7
250
Effective Weighted Sample
22
11
3
14
57
208
14
15
2
2
6
210
Total
26
9
2
11
53
240
17
18
3
1
6
242
**
**
**
**
**
93%
**
**
**
**
**
94%
ALWAYS/ MAINLY USE OUTSIDE THE
HOME
**
**
**
**
**
42
**
**
**
**
**
41
**
**
**
**
**
18%
**
**
**
**
**
17%
**
**
**
**
**
91%
**
**
**
**
**
89%
EVER USE OUTSIDE THE HOME
**
**
**
**
**
163
**
**
**
**
**
166
**
**
**
**
**
68%
**
**
**
**
**
69%
**
**
**
**
**
92%
**
**
**
**
**
94%
Don't know
**
**
**
**
**
1
**
**
**
**
**
1
**
**
**
**
**
*%
**
**
**
**
**
*%
**
**
**
**
**
100%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 103
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 65
Page 103
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE)
Base : Those who use mobile broadband to access the internet outside the home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
*e
f
~g
~h
~i
~j
~k
l
Unweighted total
22
8
1
9
31
159
13
12
2
1
4
161
Effective Weighted Sample
17
7
1
8
27
134
11
9
1
1
4
137
Total
22
6
1
7
25
163
13
12
3
*
3
166
**
**
**
**
**
92%
**
**
**
**
**
94%
When travelling (e.g. on a train or in a car)
**
**
**
**
**
116
**
**
**
**
**
114
**
**
**
**
**
71%
**
**
**
**
**
68%
**
**
**
**
**
96%
**
**
**
**
**
94%
Outdoors
**
**
**
**
**
90
**
**
**
**
**
94
**
**
**
**
**
55%
**
**
**
**
**
57%
**
**
**
**
**
92%
**
**
**
**
**
96%
Indoor public spaces (e.g. pub/restaurant/
theatre/ shopping centre)
**
**
**
**
**
89
**
**
**
**
**
89
**
**
**
**
**
54%
**
**
**
**
**
53%
**
**
**
**
**
92%
**
**
**
**
**
93%
At your work place
**
**
**
**
**
52
**
**
**
**
**
52
**
**
**
**
**
32%
**
**
**
**
**
31%
**
**
**
**
**
93%
**
**
**
**
**
94%
Other
**
**
**
**
**
9
**
**
**
**
**
7
**
**
**
**
**
5%
**
**
**
**
**
4%
**
**
**
**
**
100%
**
**
**
**
**
80%
Don't know
**
**
**
**
**
4
**
**
**
**
**
4
**
**
**
**
**
3%
**
**
**
**
**
3%
**
**
**
**
**
100%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 104
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 66
Page 104
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE12 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed Broadband connection in your home if they wanted to?
Base : Those with fixed broadband at home where there is more than one person in household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
*j
*k
l
Unweighted total
247
132
42
174
460
1498
140
177
30
31
62
1463
Effective Weighted Sample
201
112
33
144
378
1214
118
135
24
23
44
1199
Total
202
93
32
124
355
1285
146
136
27
22
43
1301
14%
6%
**
9%
25%
90%
10%
10%
**
**
**
91%
1
18
17
**
25
50
102
7
21
**
**
**
86
9%
18%
**
20%
14%
8%
5%
16%
**
**
**
7%
a
a
a
l
l
l
16%
16%
**
23%
46%
94%
7%
20%
**
**
**
79%
2
123
65
**
88
202
747
66
79
**
**
**
743
61%
70%
**
70%
57%
58%
45%
58%
**
**
**
57%
g
15%
8%
**
11%
25%
91%
8%
10%
**
**
**
91%
3
35
9
**
10
56
247
33
26
**
**
**
257
17%
10%
**
8%
16%
19%
23%
19%
**
**
**
20%
cd
12%
3%
**
4%
20%
88%
12%
9%
**
**
**
91%
4
17
1
**
2
28
132
25
4
**
**
**
151
8%
1%
**
1%
8%
10%
17%
3%
**
**
**
12%
bd
f
h
11%
1%
**
1%
18%
85%
16%
3%
**
**
**
97%
5 or more
8
-
**
-
12
45
13
4
**
**
**
55
4%
-%
**
-%
3%
4%
9%
3%
**
**
**
4%
bd
f
14%
-%
**
-%
21%
78%
23%
6%
**
**
**
94%
Don't know
1
1
**
1
7
11
1
2
**
**
**
10
*%
1%
**
*%
2%
1%
*%
2%
**
**
**
1%
8%
5%
**
5%
58%
94%
5%
20%
**
**
**
83%
Mean number of people
2.4
1.9
**
1.9
2.2
2.4
2.8
2.1
**
**
**
2.5
bcd
f
hjk
Standard deviation
.99
.62
**
.60
1.03
1.00
1.29
.93
**
**
**
1.04
Standard error
.06
.05
**
.05
.05
.03
.11
.07
**
**
**
.03
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 105
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 67
Page 105
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE13 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile Broadband connection in your home if they wanted to?
Base : Those with mobile broadband at home where there is more than one person in household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
*e
f
~g
~h
~i
~j
~k
l
Unweighted total
33
14
3
17
74
273
22
22
4
2
6
275
Effective Weighted Sample
27
12
3
15
64
227
19
18
3
2
5
230
Total
30
11
2
13
60
254
21
20
4
1
5
258
**
**
**
**
**
92%
**
**
**
**
**
93%
1
**
**
**
**
**
70
**
**
**
**
**
75
**
**
**
**
**
27%
**
**
**
**
**
29%
**
**
**
**
**
89%
**
**
**
**
**
96%
2
**
**
**
**
**
129
**
**
**
**
**
123
**
**
**
**
**
51%
**
**
**
**
**
47%
**
**
**
**
**
96%
**
**
**
**
**
91%
3
**
**
**
**
**
27
**
**
**
**
**
30
**
**
**
**
**
10%
**
**
**
**
**
12%
**
**
**
**
**
85%
**
**
**
**
**
97%
4
**
**
**
**
**
18
**
**
**
**
**
17
**
**
**
**
**
7%
**
**
**
**
**
7%
**
**
**
**
**
97%
**
**
**
**
**
94%
5 or more
**
**
**
**
**
5
**
**
**
**
**
6
**
**
**
**
**
2%
**
**
**
**
**
2%
**
**
**
**
**
82%
**
**
**
**
**
100%
Don't know
**
**
**
**
**
7
**
**
**
**
**
7
**
**
**
**
**
3%
**
**
**
**
**
3%
**
**
**
**
**
75%
**
**
**
**
**
86%
Mean number of people
**
**
**
**
**
2.0
**
**
**
**
**
2.0
Standard deviation
**
**
**
**
**
1.03
**
**
**
**
**
1.06
Standard error
**
**
**
**
**
.06
**
**
**
**
**
.06
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 106
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 106
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
General surfing/ browsing the internet
216
98
**
135
407
1411
142
158
**
**
**
1404
84%
81%
**
79%
79%
87%
80%
81%
**
**
**
87%
g
h
14%
6%
**
9%
26%
91%
9%
10%
**
**
**
90%
Sending and receiving e-mail
219
103
**
139
390
1391
160
151
**
**
**
1408
85%
85%
**
81%
76%
86%
89%
78%
**
**
**
88%
c
i
hi
14%
7%
**
9%
25%
89%
10%
10%
**
**
**
91%
Purchasing goods/services/ tickets etc.
177
75
**
94
293
1138
108
127
**
**
**
1126
68%
62%
**
55%
57%
70%
60%
66%
**
**
**
70%
cd
c
c
g
14%
6%
**
8%
23%
91%
9%
10%
**
**
**
90%
Banking
163
52
**
64
220
1037
103
94
**
**
**
1055
63%
43%
**
38%
43%
64%
58%
48%
**
**
**
66%
bcd
c
hk
14%
5%
**
6%
19%
91%
9%
8%
**
**
**
92%
Using social networking sites (such as
MySpace, Facebook or Bebo)
111
34
**
39
280
1004
96
101
**
**
**
1008
43%
28%
**
23%
55%
62%
54%
52%
**
**
**
63%
bcd
c
c
g
hik
10%
3%
**
4%
25%
91%
9%
9%
**
**
**
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 107
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 107
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Finding/ downloading information for
personal reasons e.g. information, news,
weather
159
58
**
84
220
953
99
108
**
**
**
955
61%
48%
**
49%
43%
59%
56%
56%
**
**
**
59%
bd
15%
6%
**
8%
21%
90%
9%
10%
**
**
**
90%
Finding/ downloading information for work/
business
105
27
**
29
109
721
86
65
**
**
**
755
41%
22%
**
17%
21%
45%
48%
34%
**
**
**
47%
bcd
c
c
hjk
13%
3%
**
4%
13%
89%
11%
8%
**
**
**
93%
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
63
23
**
28
170
682
80
66
**
**
**
707
24%
19%
**
16%
33%
42%
45%
34%
**
**
**
44%
cd
k
hk
8%
3%
**
4%
22%
89%
10%
9%
**
**
**
92%
Using local council/ Government sites, e.g. to
find information, to complete processes such
as tax returns, to contact local MP
101
38
**
51
121
630
69
69
**
**
**
640
39%
32%
**
30%
24%
39%
39%
35%
**
**
**
40%
cd
14%
5%
**
7%
17%
89%
10%
10%
**
**
**
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 108
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 108
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Downloading music files, movies or video
clips
78
25
**
27
133
620
68
63
**
**
**
634
30%
21%
**
16%
26%
38%
38%
32%
**
**
**
39%
bcd
c
c
k
11%
4%
**
4%
19%
90%
10%
9%
**
**
**
92%
Playing games online/ interactively
65
25
**
32
177
605
76
72
**
**
**
613
25%
20%
**
19%
35%
37%
42%
37%
**
**
**
38%
9%
4%
**
5%
26%
89%
11%
11%
**
**
**
90%
To find information on health related issues
e.g. NHS Direct/ NHS 24
103
40
**
53
128
607
57
69
**
**
**
601
40%
33%
**
31%
25%
38%
32%
35%
**
**
**
37%
d
15%
6%
**
8%
19%
91%
8%
10%
**
**
**
90%
Finding/ downloading information for school/
college/ university/ homework
52
12
**
16
117
541
85
54
**
**
**
580
20%
10%
**
9%
23%
33%
48%
28%
**
**
**
36%
bcd
f
hk
8%
2%
**
3%
19%
86%
14%
9%
**
**
**
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 109
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 109
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Watching catch-up TV (such as BBC iPlayer,
Sky Player, ITV Player)
79
23
**
32
113
562
64
64
**
**
**
567
30%
19%
**
18%
22%
35%
36%
33%
**
**
**
35%
bd
13%
4%
**
5%
18%
90%
10%
10%
**
**
**
90%
Communicating via instant messaging, SMS
messaging, chat rooms, voice calls
45
17
**
20
125
516
62
57
**
**
**
528
17%
14%
**
12%
24%
32%
35%
30%
**
**
**
33%
8%
3%
**
3%
22%
89%
11%
10%
**
**
**
91%
Watching live TV programmes
46
16
**
23
96
424
60
44
**
**
**
444
18%
13%
**
13%
19%
26%
34%
23%
**
**
**
28%
9%
3%
**
5%
20%
87%
12%
9%
**
**
**
91%
Using Twitter (browsing/ reading site)
27
4
**
4
56
304
36
22
**
**
**
327
10%
4%
**
3%
11%
19%
20%
12%
**
**
**
20%
bcd
hk
8%
1%
**
1%
16%
88%
10%
6%
**
**
**
94%
Watch news programmes
46
16
**
20
50
287
49
32
**
**
**
307
18%
14%
**
11%
10%
18%
27%
16%
**
**
**
19%
c
f
14%
5%
**
6%
15%
85%
14%
9%
**
**
**
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 110
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 110
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Listening to radio
36
10
**
12
52
305
31
27
**
**
**
310
14%
8%
**
7%
10%
19%
17%
14%
**
**
**
19%
cd
k
11%
3%
**
3%
15%
91%
9%
8%
**
**
**
92%
Uploading/ adding content to the internet
31
8
**
9
51
284
25
32
**
**
**
282
12%
7%
**
5%
10%
18%
14%
17%
**
**
**
18%
cd
k
k
k
10%
3%
**
3%
16%
91%
8%
10%
**
**
**
91%
Real time gambling/ trading/ auctions
25
9
**
9
56
276
24
23
**
**
**
278
9%
7%
**
5%
11%
17%
14%
12%
**
**
**
17%
c
c
j
8%
3%
**
3%
19%
92%
8%
8%
**
**
**
92%
Downloading films (Video on Demand)
20
4
**
5
37
195
22
13
**
**
**
208
8%
3%
**
3%
7%
12%
12%
7%
**
**
**
13%
d
hk
9%
2%
**
2%
17%
88%
10%
6%
**
**
**
94%
Using Twitter (account holder, posting on
site)
9
2
**
2
22
166
23
13
**
**
**
180
3%
2%
**
1%
4%
10%
13%
7%
**
**
**
11%
h
5%
1%
**
1%
12%
87%
12%
7%
**
**
**
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 111
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 111
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Streamed audio services (free)
9
4
**
4
23
151
15
13
**
**
**
159
3%
3%
**
2%
4%
9%
8%
7%
**
**
**
10%
k
k
5%
2%
**
2%
13%
88%
9%
8%
**
**
**
93%
Streamed audio services (subscription)
5
2
**
2
6
46
7
1
**
**
**
54
2%
1%
**
1%
1%
3%
4%
1%
**
**
**
3%
h
9%
3%
**
3%
11%
84%
13%
3%
**
**
**
97%
Other
7
7
**
10
15
27
8
7
**
**
**
24
3%
6%
**
6%
3%
2%
5%
4%
**
**
**
2%
f
l
l
l
22%
21%
**
30%
47%
82%
25%
23%
**
**
**
76%
USE SOCIAL NETWORKING SITES
115
35
**
40
284
1039
98
105
**
**
**
1045
45%
29%
**
23%
55%
64%
55%
54%
**
**
**
65%
bcd
c
c
g
hk
10%
3%
**
3%
25%
91%
9%
9%
**
**
**
91%
TV/ VIDEO VIEWING
119
40
**
50
205
878
105
93
**
**
**
900
46%
33%
**
29%
40%
54%
59%
48%
**
**
**
56%
bcd
hk
12%
4%
**
5%
21%
89%
11%
9%
**
**
**
91%
USE TWITTER
28
4
**
4
57
314
41
26
**
**
**
337
11%
4%
**
3%
11%
19%
23%
14%
**
**
**
21%
bcd
k
hk
8%
1%
**
1%
16%
87%
11%
7%
**
**
**
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 112
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 68
Page 112
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE14 (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the internet for whilst at home? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
STREAMED AUDIO SERVICES
10
4
**
4
24
157
17
14
**
**
**
166
4%
3%
**
2%
5%
10%
9%
7%
**
**
**
10%
k
5%
2%
**
2%
14%
88%
9%
8%
**
**
**
93%
None of these
6
2
**
7
10
17
2
6
**
**
**
13
2%
2%
**
4%
2%
1%
1%
3%
**
**
**
1%
ab
l
hkl
34%
12%
**
35%
52%
91%
9%
34%
**
**
**
67%
Don't know
2
2
**
4
12
13
*
5
**
**
**
8
1%
2%
**
2%
2%
1%
*%
3%
**
**
**
1%
l
l
17%
14%
**
29%
88%
97%
4%
39%
**
**
**
59%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 113
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 113
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Sending and receiving e-mail
187
88
**
119
335
1228
138
130
**
**
**
1244
72%
73%
**
70%
65%
76%
77%
67%
**
**
**
77%
hi
14%
6%
**
9%
24%
90%
10%
10%
**
**
**
91%
General surfing/ browsing the internet
172
76
**
107
335
1219
110
128
**
**
**
1206
66%
63%
**
63%
65%
76%
62%
66%
**
**
**
75%
g
hk
13%
6%
**
8%
25%
92%
8%
10%
**
**
**
91%
Using social networking sites (such as
MySpace, Facebook or Bebo)
85
27
**
32
248
858
77
91
**
**
**
851
33%
22%
**
19%
48%
53%
43%
47%
**
**
**
53%
bcd
g
k
9%
3%
**
3%
26%
91%
8%
10%
**
**
**
91%
Banking
129
41
**
51
171
828
84
79
**
**
**
838
50%
34%
**
30%
33%
51%
47%
41%
**
**
**
52%
bcd
hk
14%
4%
**
6%
19%
91%
9%
9%
**
**
**
92%
Purchasing goods/ services/ tickets etc.
89
37
**
44
147
660
63
82
**
**
**
645
34%
31%
**
26%
29%
41%
35%
42%
**
**
**
40%
cd
c
12%
5%
**
6%
20%
91%
9%
11%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 114
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 114
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Finding/ downloading information for
personal reasons e.g. information, news,
weather
105
37
**
52
136
622
61
71
**
**
**
619
40%
30%
**
30%
26%
39%
34%
37%
**
**
**
39%
bd
15%
5%
**
8%
20%
91%
9%
10%
**
**
**
90%
Finding/ downloading information for work/
business
72
19
**
20
61
493
55
37
**
**
**
521
28%
16%
**
12%
12%
31%
31%
19%
**
**
**
32%
bcd
c
c
hik
13%
3%
**
4%
11%
89%
10%
7%
**
**
**
94%
Watching video clips/ webcasts (e.g.
YouTube or Big Brother)
37
13
**
16
122
453
46
50
**
**
**
457
14%
11%
**
9%
24%
28%
26%
26%
**
**
**
28%
7%
3%
**
3%
24%
90%
9%
10%
**
**
**
91%
Playing games online/ interactively
43
14
**
17
120
414
46
54
**
**
**
409
17%
12%
**
10%
23%
26%
26%
28%
**
**
**
25%
cd
9%
3%
**
4%
26%
90%
10%
12%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 115
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 115
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Finding/ downloading information for school/
college/ university/ homework
32
8
**
11
75
386
51
38
**
**
**
405
12%
7%
**
7%
15%
24%
28%
20%
**
**
**
25%
d
k
7%
2%
**
3%
17%
88%
12%
9%
**
**
**
92%
Communicating via instant messaging, SMS
messaging, chat rooms, voice calls
29
6
**
8
91
354
30
43
**
**
**
343
11%
5%
**
5%
18%
22%
17%
22%
**
**
**
21%
bd
8%
2%
**
2%
24%
92%
8%
11%
**
**
**
89%
Downloading music files, movies or video
clips
36
10
**
11
80
344
35
37
**
**
**
343
14%
8%
**
6%
16%
21%
20%
19%
**
**
**
21%
cd
9%
3%
**
3%
21%
91%
9%
10%
**
**
**
91%
Watching catch-up TV (such as BBC iPlayer,
Sky Player, ITV Player)
34
9
**
14
58
306
33
39
**
**
**
300
13%
8%
**
8%
11%
19%
19%
20%
**
**
**
19%
10%
3%
**
4%
17%
91%
10%
12%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 116
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 116
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Using local council/ Government sites, e.g. to
find information, to complete processes such
as tax returns, to contact local MP
34
12
**
14
49
251
33
36
**
**
**
253
13%
10%
**
8%
9%
16%
18%
19%
**
**
**
16%
12%
4%
**
5%
17%
88%
11%
13%
**
**
**
88%
Watching live TV programmes
22
8
**
12
57
236
28
34
**
**
**
230
9%
7%
**
7%
11%
15%
16%
18%
**
**
**
14%
8%
3%
**
5%
22%
90%
11%
13%
**
**
**
88%
To find information on health related issues
e.g. NHS Direct/ NHS 24
36
13
**
15
50
230
23
28
**
**
**
225
14%
10%
**
9%
10%
14%
13%
15%
**
**
**
14%
14%
5%
**
6%
20%
91%
9%
11%
**
**
**
89%
Using Twitter (browsing/ reading site)
17
3
**
3
43
207
20
16
**
**
**
216
7%
2%
**
2%
8%
13%
11%
8%
**
**
**
13%
bd
hk
7%
1%
**
1%
19%
90%
9%
7%
**
**
**
94%
Uploading/ adding content to the internet
15
6
**
6
32
164
14
24
**
**
**
156
6%
5%
**
3%
6%
10%
8%
12%
**
**
**
10%
k
9%
3%
**
3%
18%
93%
8%
13%
**
**
**
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 117
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 117
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Listening to radio
13
6
**
7
36
157
15
19
**
**
**
154
5%
5%
**
4%
7%
10%
8%
10%
**
**
**
10%
k
8%
3%
**
4%
21%
92%
9%
11%
**
**
**
90%
Watch news programmes
21
7
**
11
26
148
19
21
**
**
**
148
8%
6%
**
6%
5%
9%
11%
11%
**
**
**
9%
12%
4%
**
6%
16%
88%
11%
13%
**
**
**
88%
Real time gambling/ trading/ auctions
8
4
**
4
29
130
11
14
**
**
**
127
3%
4%
**
3%
6%
8%
6%
7%
**
**
**
8%
6%
3%
**
3%
21%
93%
8%
10%
**
**
**
90%
Using Twitter (account holder, posting on
site)
5
-
**
-
16
124
14
11
**
**
**
127
2%
-%
**
-%
3%
8%
8%
6%
**
**
**
8%
3%
-%
**
-%
12%
90%
10%
8%
**
**
**
93%
Downloading films (Video on Demand)
10
2
**
3
24
103
5
7
**
**
**
102
4%
2%
**
2%
5%
6%
3%
4%
**
**
**
6%
9%
2%
**
3%
22%
94%
5%
7%
**
**
**
93%
Streamed audio services (free)
4
2
**
2
13
79
7
10
**
**
**
80
2%
2%
**
1%
3%
5%
4%
5%
**
**
**
5%
k
5%
2%
**
2%
14%
89%
8%
12%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 118
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 118
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
Streamed audio services (subscription)
1
-
**
-
3
19
5
1
**
**
**
21
1%
-%
**
-%
1%
1%
3%
1%
**
**
**
1%
6%
-%
**
-%
13%
81%
20%
6%
**
**
**
94%
Other
5
4
**
6
11
18
2
3
**
**
**
17
2%
3%
**
4%
2%
1%
1%
2%
**
**
**
1%
l
22%
19%
**
31%
54%
90%
12%
15%
**
**
**
85%
USE SOCIAL NETWORKING SITES
89
29
**
34
257
897
80
93
**
**
**
892
34%
24%
**
20%
50%
56%
45%
48%
**
**
**
56%
bcd
c
g
hk
9%
3%
**
3%
26%
91%
8%
9%
**
**
**
91%
TV/ VIDEO VIEWING
59
18
**
23
118
527
59
58
**
**
**
528
23%
15%
**
13%
23%
33%
33%
30%
**
**
**
33%
cd
10%
3%
**
4%
20%
90%
10%
10%
**
**
**
91%
USE TWITTER
18
3
**
3
45
220
25
20
**
**
**
229
7%
2%
**
2%
9%
14%
14%
11%
**
**
**
14%
bd
k
7%
1%
**
1%
18%
89%
10%
8%
**
**
**
93%
STREAMED AUDIO SERVICES
5
2
**
2
14
82
10
11
**
**
**
84
2%
2%
**
1%
3%
5%
5%
6%
**
**
**
5%
5%
2%
**
2%
15%
88%
10%
12%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 119
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 69
Page 119
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE15 (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTI CODE)
Base : Those with access to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
326
188
66
254
682
1917
172
260
40
40
86
1834
Effective Weighted Sample
266
157
52
206
558
1556
145
202
31
30
64
1504
Total
259
121
50
171
513
1615
179
194
34
28
58
1606
14%
7%
**
10%
29%
90%
10%
11%
**
**
**
89%
None of these
18
10
**
22
35
54
8
18
**
**
**
43
7%
8%
**
13%
7%
3%
5%
9%
**
**
**
3%
ab
a
l
l
l
30%
17%
**
36%
58%
89%
13%
30%
**
**
**
71%
Don't know
5
3
**
5
17
23
1
7
**
**
**
17
2%
3%
**
3%
3%
1%
1%
4%
**
**
**
1%
l
l
19%
14%
**
22%
70%
92%
5%
29%
**
**
**
69%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 120
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 70
Page 120
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
306
179
64
243
617
1755
159
239
38
37
81
xx-xxxx-xxxx
Effective Weighted Sample
253
148
50
197
504
1427
134
185
29
27
59
1381
Total
243
115
49
164
464
1475
167
176
32
25
53
1471
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
Up to 512kb
3
1
**
1
4
12
1
1
**
**
**
13
1%
1%
**
1%
1%
1%
1%
*%
**
**
**
1%
24%
6%
**
6%
27%
90%
10%
4%
**
**
**
96%
Up to 1MB
*
1
**
1
3
12
4
1
**
**
**
14
*%
*%
**
*%
1%
1%
2%
1%
**
**
**
1%
2%
4%
**
4%
18%
77%
26%
8%
**
**
**
93%
Up to 2MB
9
5
**
6
15
59
6
10
**
**
**
56
4%
4%
**
4%
3%
4%
3%
6%
**
**
**
4%
l
13%
7%
**
10%
23%
90%
9%
15%
**
**
**
85%
Up to 4MB
12
4
**
7
18
54
3
6
**
**
**
52
5%
4%
**
4%
4%
4%
2%
3%
**
**
**
4%
21%
8%
**
12%
31%
94%
5%
10%
**
**
**
90%
Up to 8MB
11
7
**
11
28
95
5
9
**
**
**
92
4%
6%
**
7%
6%
6%
3%
5%
**
**
**
6%
11%
7%
**
11%
27%
95%
5%
9%
**
**
**
91%
Up to 10MB
15
6
**
7
24
99
8
5
**
**
**
101
6%
5%
**
4%
5%
7%
5%
3%
**
**
**
7%
h
14%
6%
**
6%
23%
93%
7%
5%
**
**
**
95%
Up to 16MB
4
1
**
1
7
25
3
1
**
**
**
26
2%
1%
**
1%
1%
2%
2%
1%
**
**
**
2%
14%
4%
**
4%
24%
92%
10%
5%
**
**
**
95%
Up to 20MB
29
8
**
9
45
176
21
25
**
**
**
169
12%
7%
**
6%
10%
12%
13%
14%
**
**
**
11%
cd
15%
4%
**
5%
23%
91%
11%
13%
**
**
**
87%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 121
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 70
Page 121
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE16 (QENEW11) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
306
179
64
243
617
1755
159
239
38
37
81
xx-xxxx-xxxx
Effective Weighted Sample
253
148
50
197
504
1427
134
185
29
27
59
1381
Total
243
115
49
164
464
1475
167
176
32
25
53
1471
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
Up to 30MB
4
3
**
3
5
34
15
10
**
**
**
45
2%
3%
**
2%
1%
2%
9%
6%
**
**
**
3%
f
l
l
8%
6%
**
6%
8%
63%
28%
19%
**
**
**
83%
Up to 40MB
-
1
**
1
4
7
1
3
**
**
**
6
-%
1%
**
1%
1%
*%
1%
2%
**
**
**
*%
l
l
-%
11%
**
11%
42%
77%
17%
33%
**
**
**
65%
Up to 50MB
2
1
**
1
6
23
*
1
**
**
**
22
1%
*%
**
1%
1%
2%
*%
1%
**
**
**
1%
7%
2%
**
5%
24%
98%
2%
5%
**
**
**
95%
Up to 100MB
*
*
**
2
2
8
-
3
**
**
**
6
*%
*%
**
1%
*%
1%
-%
2%
**
**
**
*%
l
6%
5%
**
18%
24%
100%
-%
34%
**
**
**
72%
Over 100MB
1
1
**
1
4
4
3
*
**
**
**
7
*%
1%
**
1%
1%
*%
2%
*%
**
**
**
*%
f
11%
19%
**
19%
54%
56%
46%
7%
**
**
**
89%
SUPERFAST BROADBAND (30MB AND
ABOVE)
7
6
**
8
20
76
21
18
**
**
**
86
3%
6%
**
5%
4%
5%
12%
10%
**
**
**
6%
f
l
l
7%
6%
**
8%
19%
74%
20%
17%
**
**
**
84%
Don't know
153
76
**
114
301
866
96
100
**
**
**
863
63%
66%
**
69%
65%
59%
58%
57%
**
**
**
59%
16%
8%
**
12%
31%
90%
10%
10%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 122
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 71
Page 122
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
306
179
64
243
617
1755
159
239
38
37
81
xx-xxxx-xxxx
Effective Weighted Sample
253
148
50
197
504
1427
134
185
29
27
59
1381
Total
243
115
49
164
464
1475
167
176
32
25
53
1471
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
26K
1
-
**
-
1
4
-
*
**
**
**
3
*%
-%
**
-%
*%
*%
-%
*%
**
**
**
*%
19%
-%
**
-%
37%
100%
-%
12%
**
**
**
93%
56K
-
1
**
2
2
3
-
1
**
**
**
2
-%
1%
**
1%
*%
*%
-%
1%
**
**
**
*%
a
-%
38%
**
71%
71%
100%
-%
38%
**
**
**
64%
64K
2
-
**
1
2
6
-
1
**
**
**
5
1%
-%
**
1%
*%
*%
-%
1%
**
**
**
*%
34%
-%
**
18%
26%
100%
-%
20%
**
**
**
81%
128K
2
-
**
-
1
3
1
-
**
**
**
4
1%
-%
**
-%
*%
*%
1%
-%
**
**
**
*%
48%
-%
**
-%
15%
78%
26%
-%
**
**
**
100%
150K
-
1
**
1
1
1
-
-
**
**
**
1
-%
*%
**
*%
*%
*%
-%
-%
**
**
**
*%
-%
38%
**
38%
38%
100%
-%
-%
**
**
**
100%
256K
2
-
**
-
1
4
1
*
**
**
**
5
1%
-%
**
-%
*%
*%
1%
*%
**
**
**
*%
38%
-%
**
-%
26%
79%
22%
3%
**
**
**
95%
500K
1
-
**
-
1
11
-
-
**
**
**
11
*%
-%
**
-%
*%
1%
-%
-%
**
**
**
1%
8%
-%
**
-%
13%
100%
-%
-%
**
**
**
100%
512K
1
-
**
-
1
6
*
1
**
**
**
6
*%
-%
**
-%
*%
*%
*%
*%
**
**
**
*%
16%
-%
**
-%
13%
96%
5%
8%
**
**
**
87%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 123
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 71
Page 123
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
306
179
64
243
617
1755
159
239
38
37
81
xx-xxxx-xxxx
Effective Weighted Sample
253
148
50
197
504
1427
134
185
29
27
59
1381
Total
243
115
49
164
464
1475
167
176
32
25
53
1471
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
750K
1
1
**
1
1
4
-
1
**
**
**
3
*%
*%
**
*%
*%
*%
-%
*%
**
**
**
*%
18%
13%
**
13%
13%
100%
-%
13%
**
**
**
87%
1MB
3
1
**
2
3
14
5
3
**
**
**
16
1%
1%
**
1%
1%
1%
3%
1%
**
**
**
1%
18%
6%
**
8%
15%
75%
24%
14%
**
**
**
87%
1.5MB
2
1
**
3
7
24
-
4
**
**
**
20
1%
1%
**
2%
1%
2%
-%
3%
**
**
**
1%
l
l
9%
6%
**
11%
28%
100%
-%
18%
**
**
**
83%
2MB
9
3
**
5
12
52
6
6
**
**
**
52
4%
2%
**
3%
3%
4%
3%
3%
**
**
**
4%
16%
5%
**
8%
22%
90%
10%
10%
**
**
**
90%
3MB
2
1
**
3
10
30
1
4
**
**
**
28
1%
1%
**
2%
2%
2%
*%
2%
**
**
**
2%
7%
3%
**
8%
31%
95%
2%
11%
**
**
**
88%
4MB
6
7
**
7
19
67
2
9
**
**
**
63
3%
6%
**
4%
4%
5%
1%
5%
**
**
**
4%
9%
9%
**
9%
27%
95%
3%
12%
**
**
**
89%
8MB
13
4
**
6
23
70
11
7
**
**
**
72
6%
3%
**
4%
5%
5%
7%
4%
**
**
**
5%
17%
5%
**
8%
29%
88%
14%
9%
**
**
**
91%
10MB
14
1
**
1
13
72
9
3
**
**
**
76
6%
1%
**
1%
3%
5%
5%
2%
**
**
**
5%
bd
18%
1%
**
1%
17%
90%
11%
4%
**
**
**
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 124
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 71
Page 124
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
306
179
64
243
617
1755
159
239
38
37
81
xx-xxxx-xxxx
Effective Weighted Sample
253
148
50
197
504
1427
134
185
29
27
59
1381
Total
243
115
49
164
464
1475
167
176
32
25
53
1471
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
16MB
4
1
**
2
4
23
3
4
**
**
**
23
1%
1%
**
1%
1%
2%
2%
2%
**
**
**
2%
14%
3%
**
7%
17%
89%
13%
15%
**
**
**
88%
20MB
5
5
**
5
15
60
8
8
**
**
**
62
2%
4%
**
3%
3%
4%
5%
5%
**
**
**
4%
7%
7%
**
7%
21%
87%
12%
12%
**
**
**
89%
24MB
3
2
**
2
2
20
11
4
**
**
**
32
1%
2%
**
1%
1%
1%
6%
2%
**
**
**
2%
f
k
10%
5%
**
5%
7%
58%
30%
10%
**
**
**
90%
50MB
1
1
**
2
5
20
*
3
**
**
**
18
*%
1%
**
1%
1%
1%
*%
2%
**
**
**
1%
4%
5%
**
8%
22%
97%
2%
16%
**
**
**
86%
100MB
*
-
**
-
*
2
*
-
**
**
**
2
*%
-%
**
-%
*%
*%
*%
-%
**
**
**
*%
16%
-%
**
-%
16%
84%
8%
-%
**
**
**
100%
Over 100MB
-
*
**
*
1
2
1
-
**
**
**
3
-%
*%
**
*%
*%
*%
1%
-%
**
**
**
*%
-%
14%
**
14%
41%
51%
30%
-%
**
**
**
100%
Other
3
-
**
-
1
11
1
1
**
**
**
12
1%
-%
**
-%
*%
1%
1%
1%
**
**
**
1%
26%
-%
**
-%
6%
87%
10%
7%
**
**
**
93%
TOTAL 512K+
65
27
**
37
116
466
57
56
**
**
**
476
27%
24%
**
22%
25%
32%
34%
32%
**
**
**
32%
12%
5%
**
7%
22%
88%
11%
11%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 125
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 71
Page 125
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE17 (QE11A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)
Base : Those who use broadband as their main method of connecting to the internet at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
k
l
Unweighted total
306
179
64
243
617
1755
159
239
38
37
81
xx-xxxx-xxxx
Effective Weighted Sample
253
148
50
197
504
1427
134
185
29
27
59
1381
Total
243
115
49
164
464
1475
167
176
32
25
53
1471
15%
7%
**
10%
28%
90%
10%
11%
**
**
**
89%
TOTAL 2MB+
58
24
**
32
105
418
53
48
**
**
**
431
24%
21%
**
19%
23%
28%
32%
27%
**
**
**
29%
12%
5%
**
7%
22%
88%
11%
10%
**
**
**
91%
Don't know
167
86
**
124
338
966
106
116
**
**
**
952
69%
75%
**
75%
73%
65%
63%
66%
**
**
**
65%
16%
8%
**
12%
32%
90%
10%
11%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 126
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 72
Page 126
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE18 (QE11B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)
Base : Those unaware of their broadband connection speed
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
210
138
48
186
450
1163
100
161
22
24
58
1106
Effective Weighted Sample
173
112
38
148
361
938
86
121
18
16
40
902
Total
167
86
38
124
338
966
106
116
20
16
38
952
16%
8%
**
12%
32%
90%
10%
11%
**
**
**
89%
Base for %
167
86
38
124
338
966
106
116
20
16
38
952
16%
8%
**
12%
32%
90%
10%
11%
**
**
**
89%
Yes, more than 512K
38
17
**
24
70
235
27
27
**
**
**
235
23%
20%
**
19%
21%
24%
25%
23%
**
**
**
25%
15%
7%
**
9%
27%
90%
10%
10%
**
**
**
90%
No, 512K or less
3
5
**
6
11
31
2
1
**
**
**
32
2%
5%
**
5%
3%
3%
2%
1%
**
**
**
3%
10%
14%
**
19%
33%
94%
5%
3%
**
**
**
97%
Don't know
125
64
**
94
257
699
77
89
**
**
**
685
75%
75%
**
76%
76%
72%
73%
76%
**
**
**
72%
16%
8%
**
12%
33%
90%
10%
11%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 127
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 73
Page 127
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE19 (QE12X). SHOWCARD You said you use a mobile USB stick or dongle to access the internet, thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE
CODE)
Base : Those with mobile broadband
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
~g
~h
~i
~j
~k
l
Unweighted total
35
20
5
25
85
301
22
27
5
3
9
298
Effective Weighted Sample
29
16
5
21
73
251
19
22
3
3
8
251
Total
33
14
3
17
67
284
22
23
4
1
7
285
**
**
**
**
**
92%
**
**
**
**
**
93%
A lot faster
**
**
**
**
**
21
**
**
**
**
**
21
**
**
**
**
**
7%
**
**
**
**
**
7%
**
**
**
**
**
89%
**
**
**
**
**
89%
A little faster
**
**
**
**
**
31
**
**
**
**
**
33
**
**
**
**
**
11%
**
**
**
**
**
11%
**
**
**
**
**
89%
**
**
**
**
**
95%
TOTAL FASTER
**
**
**
**
**
51
**
**
**
**
**
53
**
**
**
**
**
18%
**
**
**
**
**
19%
**
**
**
**
**
89%
**
**
**
**
**
92%
About the same
**
**
**
**
**
124
**
**
**
**
**
126
**
**
**
**
**
44%
**
**
**
**
**
44%
**
**
**
**
**
91%
**
**
**
**
**
93%
A little slower
**
**
**
**
**
29
**
**
**
**
**
29
**
**
**
**
**
10%
**
**
**
**
**
10%
**
**
**
**
**
100%
**
**
**
**
**
100%
A lot slower
**
**
**
**
**
30
**
**
**
**
**
31
**
**
**
**
**
11%
**
**
**
**
**
11%
**
**
**
**
**
89%
**
**
**
**
**
91%
TOTAL SLOWER
**
**
**
**
**
59
**
**
**
**
**
60
**
**
**
**
**
21%
**
**
**
**
**
21%
**
**
**
**
**
94%
**
**
**
**
**
95%
Don't know
**
**
**
**
**
50
**
**
**
**
**
47
**
**
**
**
**
18%
**
**
**
**
**
16%
**
**
**
**
**
96%
**
**
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 128
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 74
Page 128
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE20 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)
Base : Those with fixed broadband at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
302
172
60
232
569
xx-xxxx-xxxx
154
236
36
35
80
1619
Effective Weighted Sample
247
143
47
187
464
1376
130
183
28
26
59
1326
Total
242
111
47
158
424
1439
161
177
31
24
54
1428
15%
7%
**
10%
27%
90%
10%
11%
**
**
**
89%
A lot faster
18
9
**
11
30
104
20
13
**
**
**
114
7%
8%
**
7%
7%
7%
13%
7%
**
**
**
8%
f
14%
7%
**
9%
24%
83%
16%
10%
**
**
**
90%
A little faster
28
11
**
15
47
172
12
18
**
**
**
166
12%
10%
**
9%
11%
12%
7%
10%
**
**
**
12%
15%
6%
**
8%
25%
93%
7%
10%
**
**
**
90%
TOTAL FASTER
46
20
**
25
77
276
32
31
**
**
**
281
19%
18%
**
16%
18%
19%
20%
17%
**
**
**
20%
15%
6%
**
8%
25%
89%
10%
10%
**
**
**
90%
About the same
110
43
**
59
169
669
69
72
**
**
**
668
45%
39%
**
37%
40%
47%
43%
41%
**
**
**
47%
15%
6%
**
8%
23%
91%
9%
10%
**
**
**
90%
A little slower
44
19
**
25
62
225
25
30
**
**
**
226
18%
17%
**
16%
15%
16%
16%
17%
**
**
**
16%
17%
8%
**
10%
25%
89%
10%
12%
**
**
**
89%
A lot slower
18
8
**
15
43
131
8
19
**
**
**
118
7%
7%
**
9%
10%
9%
5%
11%
**
**
**
8%
l
13%
6%
**
11%
31%
95%
6%
14%
**
**
**
86%
TOTAL SLOWER
62
27
**
40
105
356
33
49
**
**
**
343
26%
24%
**
25%
25%
25%
20%
28%
**
**
**
24%
16%
7%
**
10%
27%
91%
8%
13%
**
**
**
88%
Don't know
25
21
**
34
73
137
27
25
**
**
**
137
10%
19%
**
21%
17%
10%
17%
14%
**
**
**
10%
a
a
a
f
15%
13%
**
21%
45%
85%
17%
15%
**
**
**
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 129
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 75
Page 129
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QE11 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)
Base : Those with fixed broadband at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
302
172
60
232
569
xx-xxxx-xxxx
154
236
36
35
80
1619
Effective Weighted Sample
247
143
47
187
464
1376
130
183
28
26
59
1326
Total
242
111
47
158
424
1439
161
177
31
24
54
1428
15%
7%
**
10%
27%
90%
10%
11%
**
**
**
89%
Yes & currently using
173
70
**
94
297
1109
118
118
**
**
**
1117
71%
63%
**
60%
70%
77%
73%
67%
**
**
**
78%
cd
hjk
14%
6%
**
8%
24%
90%
10%
10%
**
**
**
91%
Yes but stopped using
8
5
**
5
13
51
7
13
**
**
**
46
3%
4%
**
3%
3%
4%
4%
7%
**
**
**
3%
l
14%
8%
**
9%
22%
88%
13%
23%
**
**
**
80%
TOTAL YES
181
75
**
99
310
1160
125
131
**
**
**
1163
75%
67%
**
63%
73%
81%
78%
74%
**
**
**
81%
cd
hjk
14%
6%
**
8%
24%
90%
10%
10%
**
**
**
90%
No never used
51
25
**
39
83
216
25
31
**
**
**
210
21%
23%
**
25%
20%
15%
16%
18%
**
**
**
15%
l
21%
10%
**
16%
34%
89%
10%
13%
**
**
**
87%
Don't know
9
11
**
20
32
63
11
15
**
**
**
55
4%
10%
**
13%
7%
4%
7%
8%
**
**
**
4%
a
a
a
l
l
13%
16%
**
28%
45%
89%
15%
21%
**
**
**
79%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 130
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 76
Page 130
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - MAIN METHOD OF CONNECTING TO THE INTERNET
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
FIXED BROADBAND
232
111
47
157
417
1367
157
172
**
**
52
1358
71%
52%
24%
38%
47%
67%
80%
50%
**
**
39%
72%
bcd
cd
c
f
k
hijk
15%
7%
3%
10%
27%
90%
10%
11%
**
**
3%
89%
MOBILE BROADBAND
11
4
3
7
47
108
10
4
**
**
1
114
3%
2%
1%
2%
5%
5%
5%
1%
**
**
1%
6%
hk
9%
4%
2%
6%
39%
91%
8%
4%
**
**
1%
96%
MOBILE PHONE OR SMARTPHONE
8
2
-
2
36
109
10
13
**
**
2
107
2%
1%
-%
1%
4%
5%
5%
4%
**
**
1%
6%
cd
k
7%
2%
-%
2%
30%
92%
8%
11%
**
**
2%
90%
NARROWBAND
4
2
1
3
6
16
-
1
**
**
1
15
1%
1%
1%
1%
1%
1%
-%
*%
**
**
*%
1%
26%
10%
7%
18%
38%
100%
-%
4%
**
**
4%
96%
OTHER
1
-
-
-
1
3
-
*
**
**
-
2
*%
-%
-%
-%
*%
*%
-%
*%
**
**
-%
*%
22%
-%
-%
-%
45%
100%
-%
19%
**
**
-%
78%
DON'T KNOW
4
2
-
2
6
13
2
4
**
**
2
11
1%
1%
-%
*%
1%
1%
1%
1%
**
**
1%
1%
24%
12%
-%
12%
42%
87%
14%
28%
**
**
11%
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 131
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 77
Page 131
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - ACCESS TO/ USE OF INTERNET ACROSS ANY CONNECTION/ ANY DEVICE/ ANY LOCATION
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
ACCESS TO INTERNET - ANY
CONNECTION/ ANY DEVICE/ ANY
LOCATION
269
126
51
176
558
xx-xxxx-xxxx
186
211
**
**
65
1674
83%
59%
26%
43%
63%
83%
95%
61%
**
**
49%
88%
bcd
cd
c
f
k
hijk
14%
7%
3%
9%
30%
90%
10%
11%
**
**
3%
89%
USE INTERNET - ANY CONNECTION/ ANY
DEVICE/ ANY LOCATION
261
116
45
161
535
1657
183
198
**
**
61
1650
80%
54%
23%
39%
60%
81%
93%
58%
**
**
46%
87%
bcd
cd
c
f
k
hijk
14%
6%
2%
9%
29%
90%
10%
11%
**
**
3%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 132
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 78
Page 132
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Only terrestrial TV (Channels 1-4/1-5)
13
11
19
30
49
74
7
22
**
**
8
57
4%
5%
10%
7%
6%
4%
4%
7%
**
**
6%
3%
a
a
l
l
l
16%
14%
24%
38%
60%
91%
9%
28%
**
**
10%
71%
Terrestrial TV
42
25
18
43
81
208
17
48
**
**
18
177
13%
12%
9%
10%
9%
10%
9%
14%
**
**
13%
9%
l
il
19%
11%
8%
19%
36%
93%
8%
21%
**
**
8%
79%
Cable TV (through Virgin Media - previously
NTL and Telewest)
59
26
15
41
93
299
27
36
**
**
10
290
18%
12%
7%
10%
11%
15%
14%
10%
**
**
7%
15%
bcd
hk
18%
8%
4%
13%
29%
92%
8%
11%
**
**
3%
89%
Satellite TV (Sky)
121
72
38
110
291
855
106
117
**
**
43
845
37%
34%
19%
27%
33%
42%
54%
34%
**
**
32%
45%
cd
cd
c
f
hjk
13%
8%
4%
12%
30%
89%
11%
12%
**
**
4%
88%
Satellite TV (Other)
7
7
*
7
16
40
7
5
**
**
2
41
2%
3%
*%
2%
2%
2%
4%
1%
**
**
2%
2%
c
16%
15%
1%
16%
36%
87%
15%
11%
**
**
5%
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 133
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 78
Page 133
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Freeview (through a set-top box or digital
television set) with ONLY free channels
151
116
125
241
478
961
53
175
**
**
78
844
46%
55%
64%
59%
54%
47%
27%
51%
**
**
58%
44%
a
ab
a
g
l
l
il
15%
11%
12%
24%
47%
94%
5%
17%
**
**
8%
83%
Freeview (through a set-top box or digital
television set) with free channels PLUS top-
up channels such as ESPN, TV favourites,
Picturebox films)
18
9
8
17
40
87
14
19
**
**
4
82
6%
4%
4%
4%
5%
4%
7%
6%
**
**
3%
4%
18%
9%
8%
17%
40%
86%
14%
19%
**
**
4%
81%
Digital TV via a broadband DSL line (e.g. BT
Vision, Tiscali)
6
-
1
1
8
40
2
12
**
**
4
30
2%
-%
*%
*%
1%
2%
1%
4%
**
**
3%
2%
bd
l
l
14%
-%
2%
2%
18%
97%
4%
29%
**
**
9%
72%
No TV in household
5
1
2
3
17
33
7
8
**
**
1
33
2%
1%
1%
1%
2%
2%
4%
2%
**
**
1%
2%
13%
3%
6%
9%
44%
82%
18%
20%
**
**
3%
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 134
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 78
Page 134
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Don't know
-
-
2
2
2
1
1
1
**
**
1
*
-%
-%
1%
*%
*%
*%
*%
*%
**
**
*%
*%
l
l
-%
-%
99%
99%
126%
73%
41%
71%
**
**
31%
27%
MAIN TV PLATFORM
DIGITAL TOTAL
306
198
172
369
813
1913
181
309
**
**
121
1791
94%
93%
87%
90%
92%
94%
92%
90%
**
**
91%
94%
cd
c
hi
15%
9%
8%
18%
39%
91%
9%
15%
**
**
6%
85%
FREEVIEW TOTAL
119
95
119
214
413
722
45
146
**
**
62
626
37%
45%
61%
52%
47%
35%
23%
42%
**
**
47%
33%
a
abd
ab
g
l
il
il
15%
12%
15%
28%
53%
93%
6%
19%
**
**
8%
81%
FREEVIEW ONLY
108
89
112
201
386
667
40
132
**
**
60
580
33%
42%
57%
49%
43%
33%
21%
39%
**
**
45%
31%
a
ab
a
g
l
il
il
15%
13%
16%
28%
54%
93%
6%
19%
**
**
8%
81%
PAY DIGITAL
184
95
53
148
382
1166
123
161
**
**
53
1133
56%
45%
27%
36%
43%
57%
63%
47%
**
**
40%
60%
bcd
cd
c
hjk
14%
7%
4%
11%
30%
90%
10%
12%
**
**
4%
88%
CABLE
59
26
15
41
92
287
26
35
**
**
10
277
18%
12%
7%
10%
10%
14%
13%
10%
**
**
7%
15%
bcd
hk
19%
8%
5%
13%
29%
92%
8%
11%
**
**
3%
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 135
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 78
Page 135
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
SATELLITE
125
76
37
113
300
878
110
121
**
**
45
868
38%
36%
19%
28%
34%
43%
56%
35%
**
**
34%
46%
cd
cd
c
f
hjk
13%
8%
4%
11%
30%
89%
11%
12%
**
**
5%
88%
TERRESTRIAL
14
14
21
35
55
92
7
25
**
**
10
73
4%
7%
11%
9%
6%
5%
4%
7%
**
**
7%
4%
a
a
l
l
l
14%
14%
21%
35%
55%
93%
7%
25%
**
**
10%
73%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 136
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 79
Page 136
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Only terrestrial TV (Channels 1-4/1-5)
11
10
15
25
39
57
3
18
**
**
8
40
3%
5%
7%
6%
4%
3%
2%
5%
**
**
6%
2%
a
l
l
l
19%
17%
24%
41%
65%
95%
5%
30%
**
**
14%
67%
Terrestrial TV
2
4
6
10
16
35
4
7
**
**
1
32
1%
2%
3%
2%
2%
2%
2%
2%
**
**
1%
2%
a
l
6%
10%
16%
26%
41%
90%
9%
17%
**
**
4%
83%
Cable TV (through Virgin Media - previously
NTL and Telewest)
59
26
15
41
92
287
26
35
**
**
10
277
18%
12%
7%
10%
10%
14%
13%
10%
**
**
7%
15%
bcd
hk
19%
8%
5%
13%
29%
92%
8%
11%
**
**
3%
89%
Satellite TV (Sky)
117
70
37
107
285
840
104
116
**
**
42
830
36%
33%
19%
26%
32%
41%
53%
34%
**
**
32%
44%
cd
cd
c
f
hjk
12%
7%
4%
11%
30%
89%
11%
12%
**
**
4%
88%
Satellite TV (Other)
8
6
*
6
16
38
7
5
**
**
3
39
2%
3%
*%
2%
2%
2%
4%
1%
**
**
3%
2%
c
c
18%
14%
1%
15%
36%
86%
16%
12%
**
**
8%
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 137
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 79
Page 137
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Freeview (through a set-top box or digital
television set) with ONLY free channels
108
89
112
201
386
667
40
132
**
**
60
580
33%
42%
57%
49%
43%
33%
21%
39%
**
**
45%
31%
a
ab
a
g
l
il
il
15%
13%
16%
28%
54%
93%
6%
19%
**
**
8%
81%
Freeview (through a set-top box or digital
television set) with free channels PLUS top-
up channels such as ESPN, TV favourites,
Picturebox films)
11
6
8
13
27
55
4
13
**
**
3
46
3%
3%
4%
3%
3%
3%
2%
4%
**
**
2%
2%
18%
9%
13%
22%
45%
92%
8%
22%
**
**
4%
77%
Digital TV via a broadband DSL line (e.g. BT
Vision, Tiscali)
4
-
1
1
8
27
-
7
**
**
4
20
1%
-%
*%
*%
1%
1%
-%
2%
**
**
3%
1%
l
l
14%
-%
3%
3%
29%
100%
-%
27%
**
**
14%
73%
No TV in household
5
1
2
3
17
33
7
8
**
**
1
33
2%
1%
1%
1%
2%
2%
4%
2%
**
**
1%
2%
13%
3%
6%
9%
44%
82%
18%
20%
**
**
3%
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 138
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 79
Page 138
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Don't know
-
-
2
2
2
1
1
1
**
**
1
*
-%
-%
1%
*%
*%
*%
*%
*%
**
**
*%
*%
l
l
-%
-%
99%
99%
126%
73%
41%
71%
**
**
31%
27%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 139
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 80
Page 139
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TV MULTI-PLATFORM OWNERSHIP
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
ANALOGUE TERRESTRIAL ONLY
13
11
19
30
49
74
7
22
**
**
8
57
4%
5%
10%
7%
6%
4%
4%
7%
**
**
6%
3%
a
a
l
l
l
16%
14%
24%
38%
60%
91%
9%
28%
**
**
10%
71%
CABLE ONLY
41
23
13
35
74
226
18
26
**
**
7
218
13%
11%
6%
9%
8%
11%
9%
8%
**
**
5%
11%
c
hk
17%
9%
5%
14%
30%
92%
8%
11%
**
**
3%
89%
CABLE AND FREEVIEW
17
3
2
5
19
65
6
9
**
**
3
62
5%
2%
1%
1%
2%
3%
3%
3%
**
**
3%
3%
bcd
24%
5%
3%
8%
27%
92%
8%
13%
**
**
5%
88%
FREEVIEW ONLY
115
95
120
215
410
716
44
144
**
**
63
620
35%
45%
61%
52%
46%
35%
23%
42%
**
**
48%
33%
a
abd
ab
g
l
il
il
15%
12%
16%
28%
53%
93%
6%
19%
**
**
8%
81%
SATELLITE AND FREEVIEW
32
25
11
36
84
244
15
33
**
**
14
225
10%
12%
6%
9%
9%
12%
7%
10%
**
**
10%
12%
c
13%
10%
4%
14%
32%
95%
6%
13%
**
**
5%
87%
SATELLITE ONLY
95
54
27
82
223
634
94
85
**
**
31
644
29%
25%
14%
20%
25%
31%
48%
25%
**
**
24%
34%
cd
c
f
hk
13%
7%
4%
11%
31%
87%
13%
12%
**
**
4%
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 140
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 80
Page 140
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
TV MULTI-PLATFORM OWNERSHIP
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
NO TV
5
1
2
3
17
33
7
8
**
**
1
33
2%
1%
1%
1%
2%
2%
4%
2%
**
**
1%
2%
13%
3%
6%
9%
44%
82%
18%
20%
**
**
3%
82%
OTHER
6
-
1
1
8
46
4
12
**
**
4
38
2%
-%
*%
*%
1%
2%
2%
4%
**
**
3%
2%
bd
l
12%
-%
2%
2%
17%
94%
8%
25%
**
**
8%
77%
Mean TV platforms
1.3
1.3
1.1
1.2
1.2
1.3
1.2
1.3
**
**
1.2
1.2
cd
c
Standard deviation
.57
.50
.42
.46
.48
.53
.56
.58
**
**
.53
.52
Standard error
.03
.03
.03
.02
.01
.01
.04
.03
**
**
.04
.01
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 141
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 81
Page 141
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
ALL MULTICHANNEL TV
306
200
174
374
818
1928
181
311
**
**
122
1804
94%
94%
88%
91%
92%
95%
92%
91%
**
**
92%
95%
c
c
hi
14%
9%
8%
18%
39%
91%
9%
15%
**
**
6%
85%
DIGITAL TERRESTRIAL
166
123
133
256
515
1032
65
191
**
**
81
912
51%
58%
67%
63%
58%
51%
33%
56%
**
**
61%
48%
ab
a
g
l
il
15%
11%
12%
23%
47%
94%
6%
17%
**
**
7%
83%
DIGITAL SATELLITE
128
79
39
118
307
892
113
123
**
**
45
883
39%
37%
20%
29%
35%
44%
58%
36%
**
**
34%
47%
cd
cd
c
f
hjk
13%
8%
4%
12%
31%
89%
11%
12%
**
**
4%
88%
PAY DIGITAL SATELLITE
111
65
31
96
259
804
93
106
**
**
37
795
34%
31%
16%
24%
29%
39%
47%
31%
**
**
28%
42%
cd
cd
c
f
hjk
12%
7%
3%
11%
29%
90%
10%
12%
**
**
4%
89%
FREE DIGITAL SATELLITE
16
11
7
18
41
74
15
14
**
**
7
72
5%
5%
3%
4%
5%
4%
8%
4%
**
**
5%
4%
f
18%
13%
8%
21%
47%
86%
17%
17%
**
**
8%
83%
CABLE
59
26
15
41
93
299
27
36
**
**
10
290
18%
12%
7%
10%
11%
15%
14%
10%
**
**
7%
15%
bcd
hk
18%
8%
4%
13%
29%
92%
8%
11%
**
**
3%
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 142
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 81
Page 142
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
NO MULTICHANNEL TV
20
12
23
36
70
110
15
33
**
**
11
92
6%
6%
12%
9%
8%
5%
8%
9%
**
**
8%
5%
ab
l
l
16%
10%
18%
28%
55%
88%
12%
26%
**
**
9%
73%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 143
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 82
Page 143
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
ALL MULTICHANNEL TV
306
200
174
374
818
1928
181
311
**
**
122
1804
94%
94%
88%
91%
92%
95%
92%
91%
**
**
92%
95%
c
c
hi
14%
9%
8%
18%
39%
91%
9%
15%
**
**
6%
85%
DIGITAL TERRESTRIAL
166
123
133
256
515
1032
65
191
**
**
81
912
51%
58%
67%
63%
58%
51%
33%
56%
**
**
61%
48%
ab
a
g
l
il
15%
11%
12%
23%
47%
94%
6%
17%
**
**
7%
83%
DIGITAL SATELLITE
128
79
39
118
307
892
113
123
**
**
45
883
39%
37%
20%
29%
35%
44%
58%
36%
**
**
34%
47%
cd
cd
c
f
hjk
13%
8%
4%
12%
31%
89%
11%
12%
**
**
4%
88%
PAY DIGITAL SATELLITE
111
65
31
96
259
804
93
106
**
**
37
795
34%
31%
16%
24%
29%
39%
47%
31%
**
**
28%
42%
cd
cd
c
f
hjk
12%
7%
3%
11%
29%
90%
10%
12%
**
**
4%
89%
FREE DIGITAL SATELLITE
16
11
7
18
41
74
15
14
**
**
7
72
5%
5%
3%
4%
5%
4%
8%
4%
**
**
5%
4%
f
18%
13%
8%
21%
47%
86%
17%
17%
**
**
8%
83%
CABLE
59
26
15
41
93
299
27
36
**
**
10
290
18%
12%
7%
10%
11%
15%
14%
10%
**
**
7%
15%
bcd
hk
18%
8%
4%
13%
29%
92%
8%
11%
**
**
3%
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 144
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 82
Page 144
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
MULTICHANNEL TV OWNERSHIP
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
NO MULTICHANNEL TV
20
12
23
36
70
110
15
33
**
**
11
92
6%
6%
12%
9%
8%
5%
8%
9%
**
**
8%
5%
ab
l
l
16%
10%
18%
28%
55%
88%
12%
26%
**
**
9%
73%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 145
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 83
Page 145
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH2 (QH44). SHOWCARD How often, if ever, do you watch television programmes? This can include watching programmes as they are broadcast or that have been recorded to watch later and also watching TV programmes over the internet using
a PC, laptop, netbook or tablet computer or a mobile phone. (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Every day
287
197
179
376
801
1801
169
311
**
**
123
1662
88%
92%
91%
92%
90%
88%
87%
90%
**
**
92%
88%
15%
10%
9%
19%
41%
91%
9%
16%
**
**
6%
84%
A few times a week
18
8
11
19
46
151
14
18
**
**
4
150
6%
4%
6%
5%
5%
7%
7%
5%
**
**
3%
8%
k
11%
5%
7%
11%
28%
91%
9%
11%
**
**
3%
90%
Once a week
6
3
1
4
8
20
1
*
**
**
*
20
2%
1%
1%
1%
1%
1%
1%
*%
**
**
*%
1%
31%
12%
6%
19%
37%
95%
6%
2%
**
**
2%
98%
A few times a month
5
1
*
1
4
18
3
2
**
**
1
19
2%
*%
*%
*%
*%
1%
2%
*%
**
**
1%
1%
d
25%
3%
2%
5%
21%
88%
14%
8%
**
**
6%
93%
Once a month
-
*
1
1
2
2
-
-
**
**
-
2
-%
*%
*%
*%
*%
*%
-%
-%
**
**
-%
*%
-%
22%
28%
49%
99%
100%
-%
-%
**
**
-%
100%
Less often
5
3
4
7
18
29
5
8
**
**
2
26
2%
2%
2%
2%
2%
1%
3%
2%
**
**
2%
1%
14%
10%
12%
21%
51%
83%
16%
24%
**
**
6%
77%
Don't know
4
2
1
2
8
18
3
5
**
**
2
16
1%
1%
*%
1%
1%
1%
1%
1%
**
**
2%
1%
19%
8%
3%
10%
40%
88%
12%
23%
**
**
11%
78%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 146
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 84
Page 146
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTI CODE)
Base : Those with a TV in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
414
342
256
598
1197
2496
190
483
76
82
193
2211
Effective Weighted Sample
340
278
202
473
965
2020
157
377
60
64
152
1804
Total
318
211
193
404
867
2002
188
333
60
54
130
1862
14%
10%
9%
18%
39%
91%
9%
15%
**
**
6%
85%
Access to digital TV channels (without the
need for a separate set-top box, i.e. built-in
Freeview or Freesat)
197
113
88
200
451
1205
102
179
**
**
72
1132
62%
53%
46%
50%
52%
60%
54%
54%
**
**
55%
61%
bcd
hj
15%
9%
7%
15%
34%
92%
8%
14%
**
**
5%
86%
Built-in DVD player (i.e. not a standalone
DVD player that you need to connect to your
TV)
31
18
12
31
61
182
20
28
**
**
13
174
10%
9%
6%
8%
7%
9%
11%
9%
**
**
10%
9%
15%
9%
6%
15%
30%
90%
10%
14%
**
**
6%
86%
Access to the internet (to access web pages
or video streamed through the TV using any
means, e.g. games console)
17
8
*
8
36
171
20
18
**
**
3
173
5%
4%
*%
2%
4%
9%
11%
5%
**
**
2%
9%
cd
c
hik
9%
4%
*%
4%
19%
90%
10%
10%
**
**
1%
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 147
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 84
Page 147
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH3 (QH52). SHOWCARD Which, if any, of these features do you have on the MAIN TV in your house? (MULTI CODE)
Base : Those with a TV in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
414
342
256
598
1197
2496
190
483
76
82
193
2211
Effective Weighted Sample
340
278
202
473
965
2020
157
377
60
64
152
1804
Total
318
211
193
404
867
2002
188
333
60
54
130
1862
14%
10%
9%
18%
39%
91%
9%
15%
**
**
6%
85%
3D-capability (i.e. 3D ready - ability to watch
programmes in 3D)
9
-
*
*
10
35
6
6
**
**
1
35
3%
-%
*%
*%
1%
2%
3%
2%
**
**
1%
2%
bcd
21%
-%
1%
1%
25%
86%
15%
14%
**
**
2%
85%
None of these
104
79
98
177
360
669
66
134
**
**
55
600
33%
38%
51%
44%
42%
33%
35%
40%
**
**
42%
32%
ab
a
l
l
l
14%
11%
13%
24%
49%
91%
9%
18%
**
**
7%
81%
Don't know
4
9
4
12
25
44
7
8
**
**
1
44
1%
4%
2%
3%
3%
2%
4%
2%
**
**
1%
2%
a
8%
16%
7%
23%
47%
84%
14%
14%
**
**
2%
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 148
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 85
Page 148
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH4 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)
Base : Those with a TV in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
414
342
256
598
1197
2496
190
483
76
82
193
2211
Effective Weighted Sample
340
278
202
473
965
2020
157
377
60
64
152
1804
Total
318
211
193
404
867
2002
188
333
60
54
130
1862
14%
10%
9%
18%
39%
91%
9%
15%
**
**
6%
85%
Yes, the main TV in the household is an
HDTV set or HD ready
227
131
98
229
507
1404
129
197
**
**
69
1347
71%
62%
51%
57%
59%
70%
68%
59%
**
**
53%
72%
bcd
c
hjk
15%
9%
6%
15%
33%
91%
8%
13%
**
**
5%
87%
No
81
65
69
134
293
486
53
115
**
**
49
417
25%
31%
36%
33%
34%
24%
28%
34%
**
**
37%
22%
a
a
l
l
15%
12%
13%
25%
55%
91%
10%
21%
**
**
9%
78%
Don't know
10
15
26
41
67
111
7
21
**
**
12
97
3%
7%
14%
10%
8%
6%
4%
6%
**
**
9%
5%
a
ab
a
l
l
9%
13%
22%
35%
56%
93%
6%
18%
**
**
10%
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 149
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 86
Page 149
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH5 (QH54) Although you have an HDTV ready set, to actually watch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV with built-in HDTV receiver. For the main TV set, does your household
have an HDTV service - from either Sky, Virgin Media, Freesat or Freeview? (SINGLE CODE)
Base : Those whose main TV set is an HDTV or HD-ready
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
280
206
128
334
693
1702
130
270
48
46
100
1567
Effective Weighted Sample
231
173
103
272
567
1387
108
211
37
36
77
1287
Total
227
131
98
229
507
1404
129
197
39
32
69
1347
15%
9%
6%
15%
33%
91%
8%
13%
**
**
5%
87%
Yes
142
62
40
102
268
855
82
105
**
**
31
837
63%
47%
40%
44%
53%
61%
64%
53%
**
**
44%
62%
bcd
hk
15%
7%
4%
11%
28%
91%
9%
11%
**
**
3%
89%
No
80
66
55
120
226
518
43
89
**
**
38
478
35%
50%
56%
53%
45%
37%
34%
45%
**
**
55%
35%
a
a
a
l
l
14%
12%
10%
21%
40%
92%
8%
16%
**
**
7%
85%
Don't know
5
3
4
7
14
32
3
3
**
**
1
31
2%
3%
4%
3%
3%
2%
3%
2%
**
**
1%
2%
15%
10%
10%
20%
40%
91%
10%
10%
**
**
2%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 150
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 87
Page 150
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH6 (QH55). Which supplier provides your HD TV service, for your main TV set?
Base : Those with an HD TV service for their main TV set
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
166
103
50
153
354
1006
79
147
24
25
48
940
Effective Weighted Sample
139
87
39
123
285
815
67
117
20
19
40
771
Total
142
62
40
102
268
855
82
105
19
17
31
837
15%
7%
**
11%
28%
91%
**
11%
**
**
**
89%
Sky (via satellite dish)
76
30
**
44
148
506
**
61
**
**
**
502
53%
48%
**
43%
55%
59%
**
59%
**
**
**
60%
c
13%
5%
**
8%
26%
90%
**
11%
**
**
**
89%
Virgin Media (via cable)
32
9
**
13
36
164
**
16
**
**
**
160
23%
14%
**
12%
13%
19%
**
15%
**
**
**
19%
d
19%
5%
**
7%
20%
93%
**
9%
**
**
**
91%
Freeview (via TV aerial)
23
17
**
38
69
144
**
23
**
**
**
133
16%
28%
**
38%
26%
17%
**
22%
**
**
**
16%
a
ab
a
15%
11%
**
25%
45%
93%
**
15%
**
**
**
86%
Freesat (via satellite dish)
9
6
**
6
11
30
**
2
**
**
**
33
6%
9%
**
6%
4%
4%
**
2%
**
**
**
4%
26%
16%
**
18%
31%
88%
**
7%
**
**
**
94%
Don't know
1
1
**
1
4
11
**
2
**
**
**
10
1%
1%
**
1%
1%
1%
**
2%
**
**
**
1%
12%
7%
**
10%
32%
94%
**
14%
**
**
**
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 151
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 88
Page 151
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
167
133
57
190
432
1108
104
170
27
24
67
1045
Effective Weighted Sample
134
109
46
154
346
882
88
129
20
19
52
842
Total
128
79
39
118
307
892
113
123
23
17
45
883
13%
8%
**
12%
31%
89%
11%
12%
**
**
**
88%
Sky satellite dish to receive subscription
channels - you pay a monthly subscription
fee
111
65
**
96
257
797
93
106
**
**
**
789
87%
83%
**
82%
84%
89%
83%
86%
**
**
**
89%
12%
7%
**
11%
29%
89%
10%
12%
**
**
**
88%
Sky satellite dish for free to air services only -
you pay no monthly subscription fee
8
5
**
10
26
43
10
10
**
**
**
39
7%
7%
**
9%
9%
5%
9%
8%
**
**
**
4%
l
17%
11%
**
21%
53%
86%
19%
21%
**
**
**
79%
Freesat standard package with a dish and
standard set top box - you do not pay a
subscription fee
2
3
**
4
8
16
5
2
**
**
**
18
1%
4%
**
4%
3%
2%
5%
2%
**
**
**
2%
9%
15%
**
20%
39%
79%
27%
10%
**
**
**
89%
Freesat HD package with a dish and high
definition (HD) set top box - you do not pay a
subscription fee
6
3
**
3
7
19
-
3
**
**
**
17
5%
4%
**
3%
2%
2%
-%
3%
**
**
**
2%
32%
14%
**
17%
36%
96%
-%
16%
**
**
**
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 152
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 88
Page 152
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH7 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE)
Base : Those with Satellite TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
167
133
57
190
432
1108
104
170
27
24
67
1045
Effective Weighted Sample
134
109
46
154
346
882
88
129
20
19
52
842
Total
128
79
39
118
307
892
113
123
23
17
45
883
13%
8%
**
12%
31%
89%
11%
12%
**
**
**
88%
Other satellite dish, showing mainly non-
English programmes where you pay a
monthly subscription fee
-
-
**
-
2
7
-
-
**
**
**
7
-%
-%
**
-%
1%
1%
-%
-%
**
**
**
1%
-%
-%
**
-%
23%
100%
-%
-%
**
**
**
100%
Other satellite dish, showing mainly non-
English programmes where you do not pay a
monthly subscription fee
1
1
**
2
5
8
4
3
**
**
**
9
1%
1%
**
2%
2%
1%
4%
2%
**
**
**
1%
f
9%
9%
**
18%
43%
67%
34%
21%
**
**
**
78%
Broadband satellite - satellite provided for the
use of broadband internet access but used to
access free to air satellite programmes
-
-
**
1
2
7
1
1
**
**
**
7
-%
-%
**
1%
1%
1%
1%
1%
**
**
**
1%
a
-%
-%
**
15%
23%
86%
15%
9%
**
**
**
91%
Don't know
1
1
**
2
5
11
2
2
**
**
**
11
1%
2%
**
2%
2%
1%
2%
1%
**
**
**
1%
12%
11%
**
17%
38%
83%
15%
12%
**
**
**
87%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 153
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 89
Page 153
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE)
Base : Those with a Sky satellite dish for free to air services only
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
*e
*f
~g
~h
~i
~j
~k
*l
Unweighted total
13
11
7
18
38
60
7
15
2
3
8
52
Effective Weighted Sample
11
9
6
15
31
49
6
13
2
3
8
42
Total
8
5
5
10
26
43
10
10
2
2
6
39
**
**
**
**
**
**
**
**
**
**
**
**
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 154
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 90
Page 154
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
145
110
46
156
360
989
88
146
22
18
56
933
Effective Weighted Sample
117
90
37
127
287
786
74
108
17
13
41
752
Total
111
65
31
96
257
797
93
106
20
13
37
789
12%
7%
**
11%
29%
89%
**
12%
**
**
**
88%
Sky Sports 1 only
8
3
**
5
14
36
**
7
**
**
**
34
7%
4%
**
5%
5%
4%
**
7%
**
**
**
4%
19%
7%
**
11%
35%
88%
**
17%
**
**
**
84%
Sky Sports 2 only
-
1
**
1
1
1
**
-
**
**
**
1
-%
1%
**
1%
*%
*%
**
-%
**
**
**
*%
-%
46%
**
46%
86%
100%
**
-%
**
**
**
100%
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
47
23
**
34
89
323
**
35
**
**
**
324
42%
34%
**
35%
35%
41%
**
33%
**
**
**
41%
13%
6%
**
9%
25%
91%
**
10%
**
**
**
91%
Sky Movies 1 only (Comedy, Family,
Classics, Modern Greats, Drama &
Romance)
5
3
**
5
12
28
**
4
**
**
**
26
5%
4%
**
6%
5%
3%
**
3%
**
**
**
3%
18%
10%
**
18%
40%
93%
**
12%
**
**
**
87%
Sky Movies 2 only (Comedy, Indie, Sci-Fi &
Horror, Crime & Thriller, Action & Adventure)
1
*
**
*
1
8
**
-
**
**
**
8
1%
1%
**
*%
*%
1%
**
-%
**
**
**
1%
19%
5%
**
5%
14%
100%
**
-%
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 155
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 90
Page 155
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
145
110
46
156
360
989
88
146
22
18
56
933
Effective Weighted Sample
117
90
37
127
287
786
74
108
17
13
41
752
Total
111
65
31
96
257
797
93
106
20
13
37
789
12%
7%
**
11%
29%
89%
**
12%
**
**
**
88%
Sky Movies Pack (All Sky Movies channels in
Sky Movies 1 and 2, plus Premiere and
Disney Cinemagic)
30
11
**
15
63
255
**
32
**
**
**
249
27%
16%
**
15%
25%
32%
**
30%
**
**
**
32%
d
11%
4%
**
5%
23%
91%
**
11%
**
**
**
89%
Sky+ HD (High Definition channels through
Sky+ HD box)
43
10
**
18
64
290
**
32
**
**
**
288
39%
15%
**
19%
25%
36%
**
30%
**
**
**
37%
bd
k
14%
3%
**
6%
20%
91%
**
10%
**
**
**
90%
ANY SPORTS
54
26
**
39
104
360
**
42
**
**
**
359
49%
40%
**
40%
41%
45%
**
40%
**
**
**
46%
14%
7%
**
10%
26%
90%
**
11%
**
**
**
90%
ANY MOVIES
37
14
**
21
76
291
**
35
**
**
**
283
33%
21%
**
21%
30%
36%
**
34%
**
**
**
36%
d
12%
4%
**
7%
24%
92%
**
11%
**
**
**
89%
SPORTS AND MOVIES
27
9
**
12
51
202
**
22
**
**
**
198
25%
13%
**
12%
20%
25%
**
21%
**
**
**
25%
bd
12%
4%
**
5%
23%
92%
**
10%
**
**
**
90%
Basic package only
33
30
**
42
99
240
**
39
**
**
**
233
29%
47%
**
44%
38%
30%
**
36%
**
**
**
30%
a
a
l
12%
11%
**
16%
36%
88%
**
14%
**
**
**
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 156
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 90
Page 156
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH9 (QH4). SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE)
Base : Those with paid for Sky Satellite TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
145
110
46
156
360
989
88
146
22
18
56
933
Effective Weighted Sample
117
90
37
127
287
786
74
108
17
13
41
752
Total
111
65
31
96
257
797
93
106
20
13
37
789
12%
7%
**
11%
29%
89%
**
12%
**
**
**
88%
None of these
1
2
**
2
7
10
**
2
**
**
**
12
1%
3%
**
2%
3%
1%
**
2%
**
**
**
1%
6%
13%
**
17%
52%
79%
**
13%
**
**
**
88%
Don't know
1
1
**
1
1
9
**
1
**
**
**
12
1%
1%
**
1%
*%
1%
**
1%
**
**
**
1%
f
5%
4%
**
4%
9%
69%
**
9%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 157
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 91
Page 157
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)
Base : Those with Cable TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
*b
~c
*d
e
f
~g
*h
~i
~j
~k
l
Unweighted total
66
42
24
66
133
331
28
50
9
8
14
311
Effective Weighted Sample
57
36
19
55
111
275
21
40
7
7
10
260
Total
59
26
15
41
93
299
27
36
8
5
10
290
**
**
**
**
29%
92%
**
**
**
**
**
89%
Sky Sports channels
**
**
**
**
17
66
**
**
**
**
**
60
**
**
**
**
18%
22%
**
**
**
**
**
21%
**
**
**
**
25%
97%
**
**
**
**
**
89%
Sky Movies channels
**
**
**
**
6
40
**
**
**
**
**
39
**
**
**
**
6%
13%
**
**
**
**
**
13%
**
**
**
**
14%
95%
**
**
**
**
**
92%
High Definition channel through V+ HD box
**
**
**
**
20
99
**
**
**
**
**
96
**
**
**
**
21%
33%
**
**
**
**
**
33%
d
**
**
**
**
19%
94%
**
**
**
**
**
91%
Basic package only
**
**
**
**
48
133
**
**
**
**
**
125
**
**
**
**
52%
44%
**
**
**
**
**
43%
**
**
**
**
33%
91%
**
**
**
**
**
86%
None of these
**
**
**
**
8
15
**
**
**
**
**
20
**
**
**
**
8%
5%
**
**
**
**
**
7%
**
**
**
**
37%
72%
**
**
**
**
**
93%
Don't know
**
**
**
**
6
12
**
**
**
**
**
12
**
**
**
**
6%
4%
**
**
**
**
**
4%
**
**
**
**
45%
92%
**
**
**
**
**
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 158
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 92
Page 158
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
Base : Those with Sky TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
159
124
56
180
410
1064
99
164
26
21
64
1001
Effective Weighted Sample
128
101
45
146
329
847
83
123
20
16
49
807
Total
121
72
38
110
291
855
106
117
22
15
43
845
13%
8%
**
12%
30%
89%
**
12%
**
**
**
88%
Yes
84
46
**
70
196
658
**
89
**
**
**
642
69%
64%
**
63%
67%
77%
**
76%
**
**
**
76%
11%
6%
**
10%
27%
90%
**
12%
**
**
**
88%
No
35
25
**
38
87
179
**
26
**
**
**
185
29%
34%
**
34%
30%
21%
**
22%
**
**
**
22%
17%
12%
**
18%
41%
85%
**
12%
**
**
**
88%
Don't know
2
1
**
3
8
18
**
2
**
**
**
18
2%
2%
**
3%
3%
2%
**
2%
**
**
**
2%
11%
6%
**
15%
41%
88%
**
11%
**
**
**
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 159
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 93
Page 159
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11B (QR1B). Does your household have V+? (SINGLE CODE)
Base : Those with Cable TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
*b
~c
*d
e
f
~g
*h
~i
~j
~k
l
Unweighted total
66
42
24
66
133
331
28
50
9
8
14
311
Effective Weighted Sample
57
36
19
55
111
275
21
40
7
7
10
260
Total
59
26
15
41
93
299
27
36
8
5
10
290
**
**
**
**
29%
92%
**
**
**
**
**
89%
Yes
**
**
**
**
40
169
**
**
**
**
**
162
**
**
**
**
43%
57%
**
**
**
**
**
56%
**
**
**
**
22%
95%
**
**
**
**
**
90%
No
**
**
**
**
50
122
**
**
**
**
**
120
**
**
**
**
54%
41%
**
**
**
**
**
41%
**
**
**
**
36%
88%
**
**
**
**
**
87%
Don't know
**
**
**
**
3
8
**
**
**
**
**
8
**
**
**
**
4%
3%
**
**
**
**
**
3%
**
**
**
**
44%
100%
**
**
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 160
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 94
Page 160
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Freesat
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
~e
*f
~g
~h
~i
~j
~k
*l
Unweighted total
10
9
2
11
21
41
5
7
2
3
3
40
Effective Weighted Sample
8
7
2
9
17
33
5
7
2
3
3
33
Total
8
6
2
8
15
34
5
5
1
2
2
34
**
**
**
**
**
**
**
**
**
**
**
**
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 161
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 95
Page 161
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)
Base : Those with Freeview
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
*g
h
*i
*j
k
l
Unweighted total
224
199
167
366
707
1349
71
285
40
53
121
1139
Effective Weighted Sample
184
161
132
288
569
1100
60
224
32
42
94
933
Total
166
123
133
256
515
1032
65
191
27
33
81
912
15%
11%
12%
23%
47%
94%
**
17%
**
**
7%
83%
Yes
35
32
24
56
82
191
**
34
**
**
15
167
21%
26%
18%
22%
16%
19%
**
18%
**
**
19%
18%
18%
16%
12%
28%
41%
96%
**
17%
**
**
8%
84%
No
114
80
100
180
389
745
**
141
**
**
58
657
68%
65%
75%
70%
76%
72%
**
74%
**
**
72%
72%
14%
10%
13%
23%
49%
93%
**
18%
**
**
7%
82%
Don't know
17
10
9
20
44
96
**
16
**
**
7
88
10%
9%
7%
8%
9%
9%
**
9%
**
**
9%
10%
17%
10%
9%
19%
43%
93%
**
16%
**
**
7%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 162
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 96
Page 162
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)
Base : Those with Broadband TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
~e
*f
~g
~h
~i
~j
~k
*l
Unweighted total
8
-
1
1
10
42
1
12
4
1
5
31
Effective Weighted Sample
7
-
1
1
9
35
1
10
3
1
5
25
Total
6
-
1
1
8
40
2
12
4
1
4
30
**
-%
**
**
**
**
**
**
**
**
**
**
Yes
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
No
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
Don't know
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 163
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 97
Page 163
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
DVR HOUSEHOLD OWNERSHIP
Base : Those with Sky TV/ Cable TV/ Freesat/ Freeview/ Broadband TV
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
394
323
227
550
1119
2382
180
446
68
77
179
2124
Effective Weighted Sample
324
262
179
434
901
1930
149
349
53
61
140
1735
Total
306
199
174
373
814
1919
178
310
52
52
121
1794
15%
9%
8%
18%
39%
91%
8%
15%
**
**
6%
85%
DVR IN HOUSEHOLD
143
92
47
138
313
999
87
139
**
**
48
951
47%
46%
27%
37%
39%
52%
49%
45%
**
**
40%
53%
cd
cd
c
hjk
13%
8%
4%
13%
29%
92%
8%
13%
**
**
4%
88%
NO DVR IN HOUSEHOLD
155
102
118
220
464
869
81
161
**
**
67
794
51%
51%
68%
59%
57%
45%
46%
52%
**
**
56%
44%
abd
ab
l
l
l
16%
11%
12%
23%
49%
91%
8%
17%
**
**
7%
83%
UNSURE
7
5
9
14
36
51
9
10
**
**
5
49
2%
3%
5%
4%
4%
3%
5%
3%
**
**
4%
3%
12%
9%
15%
24%
60%
86%
15%
17%
**
**
9%
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 164
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 98
Page 164
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH12 (QR2). Do you personally use this DVR (i.e. Digital Video Recorder)? IF NECESSARY - A DVR is sometimes known as a PVR. (SINGLE CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Yes
114
63
**
96
223
773
**
107
**
**
**
735
80%
69%
**
69%
71%
77%
**
77%
**
**
**
77%
bd
14%
8%
**
11%
27%
92%
**
13%
**
**
**
88%
No
20
24
**
36
70
172
**
25
**
**
**
164
14%
26%
**
26%
22%
17%
**
18%
**
**
**
17%
a
a
a
11%
13%
**
19%
37%
91%
**
13%
**
**
**
87%
Don't know
9
4
**
6
20
54
**
7
**
**
**
52
6%
5%
**
5%
6%
5%
**
5%
**
**
**
5%
15%
7%
**
11%
35%
91%
**
11%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 165
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 99
Page 165
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH13 (QR4). SHOWCARD How long have you owned your DVR? (SINGLE CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Less than 3 months
12
4
**
5
16
47
**
9
**
**
**
39
8%
4%
**
3%
5%
5%
**
7%
**
**
**
4%
25%
8%
**
10%
34%
98%
**
19%
**
**
**
82%
3 to 6 months
9
5
**
10
18
61
**
11
**
**
**
57
6%
6%
**
7%
6%
6%
**
8%
**
**
**
6%
13%
7%
**
14%
26%
89%
**
16%
**
**
**
84%
7 to 12 months
25
6
**
13
38
138
**
16
**
**
**
135
18%
7%
**
9%
12%
14%
**
12%
**
**
**
14%
bd
17%
4%
**
8%
26%
92%
**
11%
**
**
**
90%
More than 12 months
89
67
**
94
203
662
**
93
**
**
**
627
63%
73%
**
68%
65%
66%
**
67%
**
**
**
66%
12%
9%
**
13%
28%
92%
**
13%
**
**
**
87%
Don't know
8
10
**
17
39
91
**
10
**
**
**
92
5%
10%
**
12%
12%
9%
**
7%
**
**
**
10%
a
a
7%
9%
**
16%
38%
88%
**
10%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 166
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 100
Page 166
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
More than once a week
81
46
**
65
153
576
**
77
**
**
**
530
56%
51%
**
47%
49%
58%
**
55%
**
**
**
56%
c
g
13%
8%
**
11%
25%
95%
**
13%
**
**
**
88%
Once a week
21
8
**
14
35
107
**
10
**
**
**
125
15%
8%
**
10%
11%
11%
**
7%
**
**
**
13%
f
h
15%
6%
**
10%
26%
80%
**
7%
**
**
**
93%
Once every 2-3 weeks
13
4
**
5
17
68
**
8
**
**
**
67
9%
4%
**
3%
5%
7%
**
6%
**
**
**
7%
d
17%
5%
**
6%
22%
90%
**
11%
**
**
**
89%
Once a month
5
9
**
11
23
66
**
14
**
**
**
61
4%
9%
**
8%
7%
7%
**
10%
**
**
**
6%
7%
12%
**
15%
32%
90%
**
20%
**
**
**
83%
Once every 2-4 months
2
7
**
11
19
28
**
4
**
**
**
26
1%
8%
**
8%
6%
3%
**
3%
**
**
**
3%
a
a
a
7%
25%
**
38%
65%
95%
**
15%
**
**
**
86%
Less often than every 4 months
4
4
**
6
13
34
**
8
**
**
**
30
2%
4%
**
4%
4%
3%
**
6%
**
**
**
3%
l
9%
10%
**
15%
34%
90%
**
22%
**
**
**
80%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 167
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 100
Page 167
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH14 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Never
11
11
**
20
32
72
**
14
**
**
**
64
8%
11%
**
15%
10%
7%
**
10%
**
**
**
7%
a
14%
14%
**
26%
42%
93%
**
17%
**
**
**
83%
Don't know
6
4
**
6
20
47
**
4
**
**
**
49
5%
4%
**
5%
7%
5%
**
3%
**
**
**
5%
12%
7%
**
12%
38%
88%
**
8%
**
**
**
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 168
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 101
Page 168
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Recorded a programme and watched it on a
different day to which it was broadcast
109
63
**
93
212
739
**
97
**
**
**
712
76%
68%
**
67%
68%
74%
**
70%
**
**
**
75%
14%
8%
**
12%
26%
92%
**
12%
**
**
**
88%
Recorded a programme and watched it on
the same day
78
34
**
52
128
543
**
58
**
**
**
524
54%
37%
**
38%
41%
54%
**
41%
**
**
**
55%
bd
h
13%
6%
**
9%
22%
94%
**
10%
**
**
**
90%
Set to record an individual episode or series
link a particular programme through the
electronic programme guide, also known as
the on-screen TV guide
70
38
**
50
123
506
**
58
**
**
**
484
49%
41%
**
36%
39%
51%
**
41%
**
**
**
51%
cd
h
13%
7%
**
9%
23%
94%
**
11%
**
**
**
90%
Paused live television
57
24
**
36
99
432
**
55
**
**
**
401
40%
26%
**
26%
32%
43%
**
39%
**
**
**
42%
bd
g
13%
5%
**
8%
22%
95%
**
12%
**
**
**
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 169
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 101
Page 169
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Recorded a programme then watched it
back, fast forwarding through to just watch
the highlights (for example goals in a football
match)
48
26
**
31
77
356
**
41
**
**
**
340
34%
28%
**
22%
25%
36%
**
29%
**
**
**
36%
cd
c
k
13%
7%
**
8%
20%
93%
**
11%
**
**
**
89%
Rewound a programme I have been watching
to catch a highlight again
43
18
**
25
77
336
**
38
**
**
**
314
30%
20%
**
18%
24%
34%
**
27%
**
**
**
33%
cd
g
12%
5%
**
7%
22%
95%
**
11%
**
**
**
89%
Recorded a number of episodes of one
series and watched them all in one go
36
19
**
22
68
311
**
32
**
**
**
295
25%
21%
**
16%
22%
31%
**
23%
**
**
**
31%
c
c
g
h
11%
6%
**
7%
21%
95%
**
10%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 170
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 101
Page 170
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Set to record an individual episode or series
link a particular programme by clicking on the
on screen icon available on some live trailers
for particular programmeS
38
18
**
22
60
267
**
30
**
**
**
256
27%
20%
**
16%
19%
27%
**
21%
**
**
**
27%
cd
13%
6%
**
8%
21%
94%
**
10%
**
**
**
90%
Rewound a programme I have been watching
for another reason
33
12
**
19
48
237
**
23
**
**
**
226
23%
13%
**
14%
15%
24%
**
16%
**
**
**
24%
bd
hk
13%
5%
**
8%
19%
95%
**
9%
**
**
**
91%
Recorded something using my DVR and then
put it onto video or DVD
13
5
**
7
10
78
**
7
**
**
**
73
9%
5%
**
5%
3%
8%
**
5%
**
**
**
8%
16%
6%
**
8%
13%
97%
**
9%
**
**
**
91%
None of these
16
12
**
24
44
100
**
19
**
**
**
86
11%
13%
**
17%
14%
10%
**
14%
**
**
**
9%
ab
15%
11%
**
22%
42%
95%
**
18%
**
**
**
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 171
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 101
Page 171
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH15 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
Don't know
4
3
**
5
14
22
**
2
**
**
**
24
3%
3%
**
3%
4%
2%
**
2%
**
**
**
3%
15%
12%
**
17%
51%
84%
**
9%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 172
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 102
Page 172
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH16 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
I always or almost always fast forward
through the adverts
103
63
**
85
197
720
**
100
**
**
**
684
72%
69%
**
61%
63%
72%
**
71%
**
**
**
72%
cd
c
13%
8%
**
11%
25%
92%
**
13%
**
**
**
88%
I fast forward through the adverts about half
the time
17
12
**
17
40
111
**
14
**
**
**
108
12%
13%
**
12%
13%
11%
**
10%
**
**
**
11%
14%
10%
**
14%
33%
90%
**
12%
**
**
**
88%
I never or hardly ever fast forward through
the adverts
12
6
**
15
33
64
**
12
**
**
**
61
8%
7%
**
11%
10%
6%
**
9%
**
**
**
6%
ab
l
16%
8%
**
20%
45%
88%
**
16%
**
**
**
84%
I never play back programmes recorded from
channels with adverts
11
11
**
22
43
104
**
14
**
**
**
98
8%
12%
**
16%
14%
10%
**
10%
**
**
**
10%
ab
a
10%
10%
**
20%
38%
93%
**
12%
**
**
**
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 173
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 103
Page 173
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH17 (QR10). Since getting your DVR, do you think you watch more, less or about the same amount of television? (SINGLE CODE)
Base : Those who own a DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
~i
~j
*k
l
Unweighted total
173
139
64
203
410
1165
83
184
29
27
71
1067
Effective Weighted Sample
142
115
51
166
335
951
71
144
24
20
57
879
Total
143
92
47
138
313
999
87
139
28
18
48
951
13%
8%
**
13%
29%
92%
**
13%
**
**
**
88%
More
27
6
**
12
44
164
**
19
**
**
**
163
19%
7%
**
8%
14%
16%
**
13%
**
**
**
17%
bd
k
15%
4%
**
6%
24%
90%
**
10%
**
**
**
90%
About the same
99
71
**
107
221
698
**
106
**
**
**
642
69%
77%
**
77%
71%
70%
**
76%
**
**
**
67%
g
l
l
13%
9%
**
14%
30%
94%
**
14%
**
**
**
86%
Less
7
3
**
3
11
52
**
5
**
**
**
59
5%
3%
**
2%
3%
5%
**
3%
**
**
**
6%
f
11%
5%
**
5%
17%
83%
**
7%
**
**
**
93%
Don't know
11
11
**
17
38
84
**
10
**
**
**
87
8%
12%
**
12%
12%
8%
**
7%
**
**
**
9%
11%
12%
**
17%
39%
87%
**
10%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 174
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 104
Page 174
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)
Base : Those who personally use their DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
137
96
44
140
289
902
62
139
27
20
53
828
Effective Weighted Sample
112
80
36
116
239
736
52
109
22
15
44
680
Total
114
63
32
96
223
773
64
107
27
14
36
735
14%
**
**
11%
27%
92%
**
13%
**
**
**
88%
I record programmes because I am not going
to be at home
92
**
**
69
166
634
**
76
**
**
**
615
80%
**
**
72%
74%
82%
**
71%
**
**
**
84%
hk
13%
**
**
10%
24%
92%
**
11%
**
**
**
89%
I record programmes because two
programmes I want to watch are on at the
same time
89
**
**
65
137
506
**
71
**
**
**
471
78%
**
**
68%
61%
65%
**
66%
**
**
**
64%
16%
**
**
12%
25%
93%
**
13%
**
**
**
87%
I record programmes because someone else
is watching the TV
69
**
**
40
124
467
**
59
**
**
**
440
61%
**
**
42%
56%
60%
**
55%
**
**
**
60%
cd
g
k
k
14%
**
**
8%
25%
94%
**
12%
**
**
**
89%
I use my DVR so I can fast forward through
the ads when I am watching TV
42
**
**
31
65
270
**
35
**
**
**
253
37%
**
**
32%
29%
35%
**
32%
**
**
**
34%
15%
**
**
11%
23%
94%
**
12%
**
**
**
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 175
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 104
Page 175
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH18 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)
Base : Those who personally use their DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
137
96
44
140
289
902
62
139
27
20
53
828
Effective Weighted Sample
112
80
36
116
239
736
52
109
22
15
44
680
Total
114
63
32
96
223
773
64
107
27
14
36
735
14%
**
**
11%
27%
92%
**
13%
**
**
**
88%
I use my DVR so that I can build up an
archive of the TV programmes I like watching
18
**
**
13
30
125
**
16
**
**
**
112
15%
**
**
14%
13%
16%
**
15%
**
**
**
15%
14%
**
**
10%
23%
97%
**
13%
**
**
**
87%
I never watch TV as it is broadcast, instead I
use my DVR to record all of my TV watching
for a week
8
**
**
6
9
40
**
6
**
**
**
36
7%
**
**
6%
4%
5%
**
6%
**
**
**
5%
19%
**
**
13%
22%
93%
**
15%
**
**
**
85%
Other
2
**
**
4
5
13
**
4
**
**
**
11
1%
**
**
4%
2%
2%
**
4%
**
**
**
1%
12%
**
**
29%
33%
92%
**
27%
**
**
**
76%
Don't know
1
**
**
3
5
12
**
2
**
**
**
10
1%
**
**
3%
2%
2%
**
2%
**
**
**
1%
a
l
6%
**
**
27%
37%
100%
**
18%
**
**
**
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 176
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 105
Page 176
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH19 (QR13). SHOWCARD How often, if at all, do you check what is on TV before watching a recorded programme? (SINGLE CODE)
Base : Those who personally use their DVR
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
137
96
44
140
289
902
62
139
27
20
53
828
Effective Weighted Sample
112
80
36
116
239
736
52
109
22
15
44
680
Total
114
63
32
96
223
773
64
107
27
14
36
735
14%
**
**
11%
27%
92%
**
13%
**
**
**
88%
Always
56
**
**
54
122
350
**
59
**
**
**
312
49%
**
**
56%
55%
45%
**
55%
**
**
**
42%
g
l
l
15%
**
**
14%
33%
94%
**
16%
**
**
**
84%
Sometimes
41
**
**
30
80
310
**
30
**
**
**
317
36%
**
**
32%
36%
40%
**
28%
**
**
**
43%
hk
12%
**
**
9%
23%
90%
**
9%
**
**
**
92%
Rarely
9
**
**
5
9
65
**
6
**
**
**
61
8%
**
**
5%
4%
8%
**
6%
**
**
**
8%
13%
**
**
7%
13%
97%
**
9%
**
**
**
92%
Never
5
**
**
5
9
37
**
10
**
**
**
35
5%
**
**
5%
4%
5%
**
10%
**
**
**
5%
f
l
12%
**
**
11%
20%
84%
**
23%
**
**
**
79%
Don't know
3
**
**
2
3
10
**
2
**
**
**
10
3%
**
**
2%
2%
1%
**
2%
**
**
**
1%
25%
**
**
15%
29%
88%
**
18%
**
**
**
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 177
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 106
Page 177
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH20 (QH56). SHOWCARD Which, if any, of these devices does your household have at the moment? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Sky+ HD box
73
34
15
49
154
538
64
65
**
**
22
538
23%
16%
8%
12%
17%
26%
33%
19%
**
**
17%
28%
bcd
c
hjk
12%
6%
2%
8%
26%
89%
11%
11%
**
**
4%
89%
Xbox
24
9
2
11
113
357
24
32
**
**
12
353
7%
4%
1%
3%
13%
18%
12%
9%
**
**
9%
19%
cd
c
hik
6%
2%
*%
3%
29%
93%
6%
8%
**
**
3%
92%
PlayStation 3
16
7
1
8
80
307
47
32
**
**
11
322
5%
3%
1%
2%
9%
15%
24%
9%
**
**
8%
17%
cd
c
f
hik
4%
2%
*%
2%
23%
87%
13%
9%
**
**
3%
91%
Nintendo DSi
18
7
1
8
57
230
27
28
**
**
11
237
6%
3%
1%
2%
6%
11%
14%
8%
**
**
8%
12%
cd
c
h
7%
3%
*%
3%
21%
87%
10%
11%
**
**
4%
90%
Virgin TiVo box
18
6
1
7
22
100
9
7
**
**
1
102
5%
3%
1%
2%
3%
5%
4%
2%
**
**
1%
5%
cd
hk
16%
5%
1%
6%
21%
92%
8%
7%
**
**
1%
93%
BT Vision+ box
6
2
-
2
8
47
4
10
**
**
4
42
2%
1%
-%
1%
1%
2%
2%
3%
**
**
3%
2%
c
l
12%
4%
-%
4%
16%
91%
8%
20%
**
**
7%
81%
Apple TV digital multimedia receiver
3
-
*
*
3
16
3
-
**
**
-
19
1%
-%
*%
*%
*%
1%
2%
-%
**
**
-%
1%
h
15%
-%
2%
2%
18%
82%
16%
-%
**
**
-%
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 178
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 106
Page 178
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH20 (QH56). SHOWCARD Which, if any, of these devices does your household have at the moment? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
None of these
203
155
172
326
570
981
86
218
**
**
87
847
62%
73%
87%
80%
64%
48%
44%
63%
**
**
66%
45%
a
abd
ab
l
l
l
l
19%
14%
16%
31%
53%
92%
8%
20%
**
**
8%
79%
Don't know
2
3
7
10
14
25
1
5
**
**
3
22
1%
1%
3%
2%
2%
1%
1%
1%
**
**
2%
1%
a
8%
11%
26%
36%
53%
95%
6%
17%
**
**
11%
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 179
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 107
Page 179
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
*b
~c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
113
67
22
89
241
765
71
106
16
11
41
731
Effective Weighted Sample
92
55
17
71
197
620
60
84
13
9
32
599
Total
95
41
16
58
183
667
76
81
17
10
27
664
13%
**
**
**
25%
90%
**
11%
**
**
**
89%
Watching TV you've previously recorded
73
**
**
**
124
504
**
64
**
**
**
502
76%
**
**
**
68%
76%
**
79%
**
**
**
76%
13%
**
**
**
22%
90%
**
11%
**
**
**
89%
Watching TV live - i.e. at the same time as it
is broadcast, and not something you've
recorded
78
**
**
**
113
455
**
53
**
**
**
456
82%
**
**
**
61%
68%
**
66%
**
**
**
69%
bd
15%
**
**
**
22%
89%
**
10%
**
**
**
90%
Catch-up services - watch programmes or
films recently broadcast (e.g. using the BBC
iPlayer)
33
**
**
**
38
216
**
24
**
**
**
217
34%
**
**
**
21%
32%
**
30%
**
**
**
33%
bd
k
14%
**
**
**
16%
90%
**
10%
**
**
**
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 180
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 107
Page 180
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH21 (QH57). SHOWCARD Which, if any, of the uses shown on this card have you used your (SET TOP BOX/ES AT QH20) for in the last 12 months? (MULTI CODE)
Base : Those with a Virgin TiVo box, a Sky+ HD box or a BT Vision+ box in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
*b
~c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
113
67
22
89
241
765
71
106
16
11
41
731
Effective Weighted Sample
92
55
17
71
197
620
60
84
13
9
32
599
Total
95
41
16
58
183
667
76
81
17
10
27
664
13%
**
**
**
25%
90%
**
11%
**
**
**
89%
Video on-demand services - e.g. a service
which may provide films (such as those
recently available on DVD), classic TV shows
and other content
14
**
**
**
14
110
**
11
**
**
**
110
14%
**
**
**
8%
16%
**
13%
**
**
**
17%
11%
**
**
**
12%
91%
**
9%
**
**
**
92%
Any other applications to watch programmes
and video clips (e.g. YouTube)
5
**
**
**
10
40
**
6
**
**
**
40
5%
**
**
**
6%
6%
**
7%
**
**
**
6%
12%
**
**
**
23%
89%
**
12%
**
**
**
88%
Any applications to play games
2
**
**
**
7
32
**
6
**
**
**
32
2%
**
**
**
4%
5%
**
8%
**
**
**
5%
4%
**
**
**
19%
85%
**
16%
**
**
**
85%
Anything else
1
**
**
**
3
10
**
1
**
**
**
10
1%
**
**
**
1%
1%
**
1%
**
**
**
2%
11%
**
**
**
24%
94%
**
5%
**
**
**
94%
Don't know
4
**
**
**
26
61
**
10
**
**
**
54
4%
**
**
**
14%
9%
**
12%
**
**
**
8%
a
a
6%
**
**
**
41%
95%
**
15%
**
**
**
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 181
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 108
Page 181
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH22 (QH58). Have you connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your television to enable you to connect to the internet via your TV in the last 12 months?
Base : Those with an Xbox, PlayStation 3, Nintendo DSi, or Apple TV digital multimedia receiver in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
*g
h
~i
~j
*k
l
Unweighted total
50
25
4
29
242
762
73
86
10
12
32
751
Effective Weighted Sample
39
21
3
24
198
610
61
65
9
8
22
609
Total
45
17
2
19
188
646
75
68
8
11
24
659
**
**
**
**
26%
89%
**
**
**
**
**
91%
Yes
**
**
**
**
66
254
**
**
**
**
**
259
**
**
**
**
35%
39%
**
**
**
**
**
39%
**
**
**
**
23%
89%
**
**
**
**
**
91%
No
**
**
**
**
117
378
**
**
**
**
**
386
**
**
**
**
62%
59%
**
**
**
**
**
59%
**
**
**
**
28%
90%
**
**
**
**
**
92%
Don't know
**
**
**
**
5
13
**
**
**
**
**
13
**
**
**
**
2%
2%
**
**
**
**
**
2%
l
l
**
**
**
**
26%
74%
**
**
**
**
**
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 182
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 109
Page 182
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE)
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
e
f
~g
*h
~i
~j
~k
l
Unweighted total
11
4
-
4
81
299
30
33
5
6
7
296
Effective Weighted Sample
10
4
-
4
68
246
25
25
4
4
5
247
Total
8
3
-
3
66
254
33
27
4
5
7
259
**
**
-%
**
**
89%
**
**
**
**
**
91%
To play games on a games console at home
by yourself or with friends
**
**
-
**
**
187
**
**
**
**
**
192
**
**
-%
**
**
74%
**
**
**
**
**
74%
**
**
-%
**
**
89%
**
**
**
**
**
91%
To play multiplayer games with other people
over the internet (i.e. with people not in your
household at the time)
**
**
-
**
**
134
**
**
**
**
**
136
**
**
-%
**
**
53%
**
**
**
**
**
53%
**
**
-%
**
**
89%
**
**
**
**
**
90%
Catch-up services - watch programmes or
films recently broadcast (e.g. using the BBC
iPlayer)
**
**
-
**
**
78
**
**
**
**
**
79
**
**
-%
**
**
31%
**
**
**
**
**
30%
**
**
-%
**
**
90%
**
**
**
**
**
90%
Browse the internet - e.g. online shopping,
checking emails, social networking sites
**
**
-
**
**
48
**
**
**
**
**
49
**
**
-%
**
**
19%
**
**
**
**
**
19%
**
**
-%
**
**
90%
**
**
**
**
**
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 183
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 109
Page 183
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH23 (QH59). SHOWCARD Which, if any, of the uses shown on this card have connected your (GAMES PLAYER OR APPLE TV RECEIVER AT QH20) to your TV for in the last 12 months? (MULTI CODE)
Base : Those who have connected their games player or Apple TV receiver to their TV to enable them to connect to the internet in the last 12 months
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
e
f
~g
*h
~i
~j
~k
l
Unweighted total
11
4
-
4
81
299
30
33
5
6
7
296
Effective Weighted Sample
10
4
-
4
68
246
25
25
4
4
5
247
Total
8
3
-
3
66
254
33
27
4
5
7
259
**
**
-%
**
**
89%
**
**
**
**
**
91%
Video on-demand services - e.g. a service
which may provide films (such as those
recently available on DVD), classic TV shows
and other content
**
**
-
**
**
43
**
**
**
**
**
44
**
**
-%
**
**
17%
**
**
**
**
**
17%
**
**
-%
**
**
91%
**
**
**
**
**
93%
Any other applications to watch programmes
and video clips (e.g. YouTube)
**
**
-
**
**
38
**
**
**
**
**
40
**
**
-%
**
**
15%
**
**
**
**
**
15%
**
**
-%
**
**
85%
**
**
**
**
**
89%
Anything else
**
**
-
**
**
6
**
**
**
**
**
4
**
**
-%
**
**
2%
**
**
**
**
**
2%
l
**
**
-%
**
**
88%
**
**
**
**
**
62%
Don't know
**
**
-
**
**
11
**
**
**
**
**
10
**
**
-%
**
**
4%
**
**
**
**
**
4%
**
**
-%
**
**
95%
**
**
**
**
**
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 184
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 110
Page 184
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH24 (QH60). Have you ever connected another device, such as a laptop or home PC, to access or view the internet via your TV set?
Base : Those with a TV in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
414
342
256
598
1197
2496
190
483
76
82
193
2211
Effective Weighted Sample
340
278
202
473
965
2020
157
377
60
64
152
1804
Total
318
211
193
404
867
2002
188
333
60
54
130
1862
14%
10%
9%
18%
39%
91%
9%
15%
**
**
6%
85%
Yes
19
5
2
7
47
194
20
23
**
**
8
190
6%
2%
1%
2%
5%
10%
11%
7%
**
**
6%
10%
bcd
j
9%
2%
1%
3%
22%
91%
9%
11%
**
**
4%
89%
No
298
206
188
394
811
1794
168
308
**
**
122
1659
94%
97%
98%
97%
94%
90%
89%
92%
**
**
93%
89%
a
a
a
15%
10%
10%
20%
41%
91%
9%
16%
**
**
6%
84%
Don't know
*
1
3
4
9
14
1
2
**
**
*
12
*%
*%
1%
1%
1%
1%
*%
1%
**
**
*%
1%
a
2%
5%
19%
24%
58%
94%
4%
16%
**
**
2%
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 185
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 111
Page 185
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE)
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
*e
f
~g
*h
~i
~j
~k
l
Unweighted total
24
7
3
10
56
216
16
32
6
2
12
201
Effective Weighted Sample
21
7
3
9
48
174
14
28
6
2
11
164
Total
19
5
2
7
47
194
20
23
4
1
8
190
**
**
**
**
**
91%
**
**
**
**
**
89%
Catch-up services - watch programmes or
films recently broadcast (e.g. using the BBC
iPlayer)
**
**
**
**
**
74
**
**
**
**
**
73
**
**
**
**
**
38%
**
**
**
**
**
38%
**
**
**
**
**
92%
**
**
**
**
**
91%
Browse the internet - e.g. online shopping,
checking emails, social networking sites
**
**
**
**
**
53
**
**
**
**
**
50
**
**
**
**
**
27%
**
**
**
**
**
26%
**
**
**
**
**
90%
**
**
**
**
**
86%
To play games on a games console at home
by yourself or with friend
**
**
**
**
**
54
**
**
**
**
**
50
**
**
**
**
**
28%
**
**
**
**
**
26%
**
**
**
**
**
95%
**
**
**
**
**
88%
Watching TV live - i.e. at the same time as it
is broadcast, and not something you've
recorded
**
**
**
**
**
50
**
**
**
**
**
52
**
**
**
**
**
26%
**
**
**
**
**
27%
**
**
**
**
**
90%
**
**
**
**
**
93%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 186
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 111
Page 186
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH25 (QH61). SHOWCARD Which, if any, of the uses shown on this card have you used this connection for in the last 12 months? (MULTI CODE)
Base : Those who have connected another device - such as a laptop or home PC - to access or view the internet via their TV set
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
*e
f
~g
*h
~i
~j
~k
l
Unweighted total
24
7
3
10
56
216
16
32
6
2
12
201
Effective Weighted Sample
21
7
3
9
48
174
14
28
6
2
11
164
Total
19
5
2
7
47
194
20
23
4
1
8
190
**
**
**
**
**
91%
**
**
**
**
**
89%
Watching TV you've previously recorded
**
**
**
**
**
39
**
**
**
**
**
39
**
**
**
**
**
20%
**
**
**
**
**
20%
**
**
**
**
**
97%
**
**
**
**
**
96%
Video on-demand services - e.g. a service
which may provide films (such as those
recently available on DVD), classic TV shows
and other content
**
**
**
**
**
34
**
**
**
**
**
37
**
**
**
**
**
18%
**
**
**
**
**
19%
**
**
**
**
**
91%
**
**
**
**
**
98%
To play multiplayer games with other people
over the internet (i.e. with people not in your
household at the time)
**
**
**
**
**
35
**
**
**
**
**
30
**
**
**
**
**
18%
**
**
**
**
**
16%
**
**
**
**
**
100%
**
**
**
**
**
87%
Anything else
**
**
**
**
**
27
**
**
**
**
**
24
**
**
**
**
**
14%
**
**
**
**
**
12%
**
**
**
**
**
96%
**
**
**
**
**
86%
Don't know
**
**
**
**
**
6
**
**
**
**
**
7
**
**
**
**
**
3%
**
**
**
**
**
3%
**
**
**
**
**
79%
**
**
**
**
**
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 187
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 112
Page 187
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH26 (QH62). Are any of your TV sets "Smart TVs"? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, without the need for a computer, set-top box or games console. IF
NECESSARY - It's a TV that allows you to surf the internet and stream movies, TV shows and videos using services such as BBC iPlayer,LoveFilm and YouTube. They are also sometimes referred to as a Connected TV or a Hybrid TV.
Base : Those with a TV in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
414
342
256
598
1197
2496
190
483
76
82
193
2211
Effective Weighted Sample
340
278
202
473
965
2020
157
377
60
64
152
1804
Total
318
211
193
404
867
2002
188
333
60
54
130
1862
14%
10%
9%
18%
39%
91%
9%
15%
**
**
6%
85%
Yes
9
1
1
2
16
75
15
14
**
**
2
82
3%
1%
*%
*%
2%
4%
8%
4%
**
**
2%
4%
bcd
f
9%
1%
1%
2%
17%
79%
16%
15%
**
**
2%
86%
No
304
208
189
397
835
1881
168
311
**
**
126
1736
95%
99%
98%
98%
96%
94%
89%
93%
**
**
97%
93%
a
a
g
15%
10%
9%
19%
41%
92%
8%
15%
**
**
6%
85%
Don't know
6
2
3
5
15
46
4
8
**
**
1
43
2%
1%
2%
1%
2%
2%
2%
3%
**
**
1%
2%
11%
4%
6%
10%
30%
91%
9%
16%
**
**
3%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 188
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 113
Page 188
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
l
Unweighted total
12
2
1
3
21
85
15
18
2
1
4
84
Effective Weighted Sample
11
2
1
3
18
73
13
15
2
1
4
73
Total
9
1
1
2
16
75
15
14
1
1
2
82
**
**
**
**
**
**
**
**
**
**
**
**
Watching TV live - i.e. at the same time as it
is broadcast, and not something you've
recorded
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watching TV you've previously recorded
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Catch-up services - watch programmes or
films recently broadcast (e.g. using the BBC
iPlayer)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Video on-demand services - e.g. a service
which may provide films (such as those
recently available on DVD), classic TV shows
and other content
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 189
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 113
Page 189
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QH27 (QH63). SHOWCARD Which, if any, of the uses shown on this card have you used your "Smart TV" set for in the last 12 months? Please don't include anything you've done using an additional device to play the content, such as a games
console or computer. (MULTI CODE)
Base : Those with a 'Smart TV' in the household
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
~d
~e
f
~g
~h
~i
~j
~k
l
Unweighted total
12
2
1
3
21
85
15
18
2
1
4
84
Effective Weighted Sample
11
2
1
3
18
73
13
15
2
1
4
73
Total
9
1
1
2
16
75
15
14
1
1
2
82
**
**
**
**
**
**
**
**
**
**
**
**
Applications that come with the TV that allow
you to watch programmes and video clips
(e.g. YouTube, Amazon video)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Applications that come with the TV that allow
you to play games
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Browse the internet - e.g. online shopping,
checking emails, social networking sites
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
None of these
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 190
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 114
Page 190
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Landline phone
300
207
191
398
723
1754
170
296
**
**
117
1636
92%
97%
97%
97%
82%
86%
87%
86%
**
**
88%
86%
a
a
a
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
Mobile phone
283
164
103
268
705
1838
184
255
**
**
88
1778
87%
77%
52%
65%
79%
90%
94%
74%
**
**
66%
94%
bcd
cd
c
j
hijk
14%
8%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Fixed Broadband internet access
242
111
47
158
424
1439
161
177
**
**
54
1428
74%
52%
24%
39%
48%
71%
82%
51%
**
**
40%
75%
bcd
cd
c
f
k
hijk
15%
7%
3%
10%
27%
90%
10%
11%
**
**
3%
89%
Mobile broadband internet access
34
14
3
17
71
291
22
23
**
**
7
293
11%
6%
2%
4%
8%
14%
11%
7%
**
**
5%
15%
cd
c
hjk
11%
4%
1%
5%
23%
92%
7%
7%
**
**
2%
93%
Narrowband internet access
4
2
1
3
6
20
-
1
**
**
1
19
1%
1%
1%
1%
1%
1%
-%
*%
**
**
*%
1%
21%
8%
6%
14%
30%
100%
-%
5%
**
**
3%
96%
TV service with additional channels you pay
to receive
184
99
54
153
389
1185
125
163
**
**
53
1150
57%
47%
28%
37%
44%
58%
64%
47%
**
**
40%
61%
bcd
cd
c
hjk
14%
8%
4%
12%
30%
90%
10%
12%
**
**
4%
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 191
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 114
Page 191
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QCHECK. Can I just check that you have the following services? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
No, none of these
1
1
-
1
7
6
1
3
**
**
1
5
*%
1%
-%
*%
1%
*%
1%
1%
**
**
1%
*%
l
l
14%
14%
-%
14%
95%
82%
14%
42%
**
**
13%
58%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 192
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 115
Page 192
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Landline phone
280
193
169
361
630
1490
123
265
**
**
105
1353
86%
91%
86%
88%
71%
73%
63%
77%
**
**
79%
71%
g
l
l
l
17%
12%
10%
22%
39%
92%
8%
16%
**
**
6%
84%
Mobile phone
245
143
82
224
582
1521
142
209
**
**
74
1465
75%
67%
42%
55%
66%
75%
72%
61%
**
**
56%
77%
bcd
cd
c
hijk
15%
9%
5%
13%
35%
91%
9%
13%
**
**
4%
88%
Fixed Broadband internet access
220
102
41
143
355
1185
115
149
**
**
46
1155
68%
48%
21%
35%
40%
58%
58%
43%
**
**
35%
61%
bcd
cd
c
hijk
17%
8%
3%
11%
27%
91%
9%
11%
**
**
4%
89%
Mobile broadband internet access
23
11
1
12
57
198
13
17
**
**
5
197
7%
5%
*%
3%
6%
10%
7%
5%
**
**
4%
10%
cd
c
c
hjk
11%
5%
*%
6%
27%
93%
6%
8%
**
**
2%
93%
Narrowband internet access
2
2
1
2
5
11
-
-
**
**
-
11
1%
1%
*%
1%
1%
1%
-%
-%
**
**
-%
1%
18%
14%
6%
20%
41%
100%
-%
-%
**
**
-%
100%
TV service with additional channels you pay
to receive
158
86
52
138
312
941
71
138
**
**
46
874
49%
40%
26%
34%
35%
46%
36%
40%
**
**
35%
46%
bcd
c
g
hk
16%
8%
5%
14%
31%
93%
7%
14%
**
**
5%
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 193
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 115
Page 193
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
None of these
16
13
22
36
91
171
25
25
**
**
10
167
5%
6%
11%
9%
10%
8%
13%
7%
**
**
7%
9%
ab
a
8%
7%
12%
18%
47%
88%
13%
13%
**
**
5%
86%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 194
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 116
Page 194
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes
193
93
44
137
339
1059
92
151
**
**
47
1007
59%
44%
22%
33%
38%
52%
47%
44%
**
**
35%
53%
bcd
cd
c
hk
17%
8%
4%
12%
29%
92%
8%
13%
**
**
4%
87%
No
125
114
146
260
520
892
89
188
**
**
84
795
38%
53%
74%
63%
59%
44%
46%
55%
**
**
63%
42%
a
abd
ab
l
l
l
l
13%
11%
15%
26%
53%
90%
9%
19%
**
**
8%
80%
Don't know
7
6
7
13
27
87
14
5
**
**
2
94
2%
3%
3%
3%
3%
4%
7%
1%
**
**
2%
5%
h
7%
6%
7%
13%
28%
87%
14%
5%
**
**
2%
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 195
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 117
Page 195
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
234
142
61
203
456
1241
90
199
31
34
67
1136
Effective Weighted Sample
195
121
48
168
374
1013
74
155
24
25
50
935
Total
193
93
44
137
339
1059
92
151
26
24
47
1007
17%
8%
**
12%
29%
92%
**
13%
**
**
**
87%
One deal or package
183
87
**
130
326
996
**
143
**
**
**
937
95%
94%
**
95%
96%
94%
**
95%
**
**
**
93%
g
17%
8%
**
12%
30%
93%
**
13%
**
**
**
87%
Two packages from one supplier
6
1
**
2
8
29
**
4
**
**
**
34
3%
1%
**
2%
2%
3%
**
3%
**
**
**
3%
f
17%
3%
**
6%
21%
76%
**
11%
**
**
**
90%
Two packages from different suppliers
2
1
**
1
2
21
**
-
**
**
**
22
1%
1%
**
1%
*%
2%
**
-%
**
**
**
2%
8%
4%
**
4%
7%
95%
**
-%
**
**
**
100%
Three or more packages
1
2
**
2
2
5
**
-
**
**
**
7
*%
2%
**
1%
1%
*%
**
-%
**
**
**
1%
f
9%
25%
**
25%
25%
62%
**
-%
**
**
**
100%
Don't know
2
2
**
2
2
9
**
3
**
**
**
6
1%
2%
**
1%
1%
1%
**
2%
**
**
**
1%
l
19%
23%
**
23%
23%
100%
**
38%
**
**
**
67%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 196
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 118
Page 196
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
Landline phone
180
85
**
124
304
951
**
138
**
**
**
897
94%
93%
**
92%
90%
91%
**
94%
**
**
**
90%
18%
8%
**
12%
30%
92%
**
13%
**
**
**
87%
One mobile phone
7
3
**
4
19
60
**
11
**
**
**
55
4%
4%
**
3%
6%
6%
**
8%
**
**
**
5%
11%
5%
**
6%
29%
93%
**
17%
**
**
**
84%
More than one mobile phone
3
2
**
3
7
19
**
3
**
**
**
18
2%
2%
**
2%
2%
2%
**
2%
**
**
**
2%
l
15%
10%
**
13%
35%
88%
**
15%
**
**
**
85%
Internet - Fixed Broadband access
170
72
**
105
276
918
**
130
**
**
**
874
88%
79%
**
78%
82%
87%
**
88%
**
**
**
87%
bcd
17%
7%
**
11%
28%
92%
**
13%
**
**
**
88%
Internet - Mobile Broadband access
6
1
**
1
13
57
**
1
**
**
**
58
3%
1%
**
1%
4%
5%
**
1%
**
**
**
6%
h
11%
2%
**
2%
23%
97%
**
2%
**
**
**
99%
Internet - not broadband access
1
*
**
*
*
1
**
-
**
**
**
1
*%
*%
**
*%
*%
*%
**
-%
**
**
**
*%
62%
38%
**
38%
38%
100%
**
-%
**
**
**
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 197
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 118
Page 197
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG3 (QG3A). SHOWCARD Thinking about the service package you consider to be the main one, or the one your household spends the most on... Please could you tell me which services are part of this deal or package you have with the same
supplier? (MULTI CODE)
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
TV service
94
44
**
61
170
558
**
75
**
**
**
537
49%
48%
**
45%
50%
53%
**
51%
**
**
**
54%
15%
7%
**
10%
28%
91%
**
12%
**
**
**
88%
Don't know
4
2
**
4
9
25
**
1
**
**
**
26
2%
3%
**
3%
3%
2%
**
1%
**
**
**
3%
14%
8%
**
16%
30%
90%
**
5%
**
**
**
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 198
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 119
Page 198
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
Yes
134
64
**
89
226
752
**
97
**
**
**
713
70%
70%
**
66%
67%
72%
**
66%
**
**
**
71%
g
17%
8%
**
11%
28%
93%
**
12%
**
**
**
89%
No
37
18
**
29
69
169
**
32
**
**
**
157
19%
20%
**
21%
20%
16%
**
22%
**
**
**
16%
20%
10%
**
15%
37%
90%
**
17%
**
**
**
83%
Don't know
21
9
**
18
42
129
**
19
**
**
**
131
11%
10%
**
13%
13%
12%
**
13%
**
**
**
13%
f
14%
6%
**
12%
28%
86%
**
13%
**
**
**
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 199
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 120
Page 199
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
One bill
181
86
**
130
314
977
**
140
**
**
**
931
94%
95%
**
96%
93%
93%
**
95%
**
**
**
93%
17%
8%
**
12%
30%
92%
**
13%
**
**
**
87%
More than one bill
5
1
**
1
13
36
**
4
**
**
**
35
3%
1%
**
1%
4%
3%
**
3%
**
**
**
3%
14%
3%
**
3%
33%
90%
**
11%
**
**
**
88%
Don't know
5
4
**
4
10
38
**
3
**
**
**
35
3%
4%
**
3%
3%
4%
**
2%
**
**
**
4%
13%
10%
**
11%
27%
97%
**
8%
**
**
**
91%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 200
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 121
Page 200
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
Sky
50
27
**
39
112
359
**
39
**
**
**
364
26%
29%
**
29%
33%
34%
**
27%
**
**
**
36%
f
h
12%
7%
**
10%
28%
89%
**
10%
**
**
**
90%
Virgin Media (previously NTL/ Telewest)
54
25
**
33
85
283
**
43
**
**
**
262
28%
27%
**
24%
25%
27%
**
29%
**
**
**
26%
18%
8%
**
11%
28%
93%
**
14%
**
**
**
86%
BT
48
20
**
31
63
204
**
39
**
**
**
184
25%
22%
**
23%
19%
19%
**
27%
**
**
**
18%
l
l
l
22%
9%
**
14%
29%
93%
**
18%
**
**
**
83%
Talk Talk/ Carphone Warehouse
29
12
**
22
46
117
**
12
**
**
**
112
15%
13%
**
16%
14%
11%
**
8%
**
**
**
11%
24%
10%
**
17%
37%
94%
**
10%
**
**
**
90%
Orange
3
2
**
2
3
19
**
4
**
**
**
16
2%
2%
**
1%
1%
2%
**
3%
**
**
**
2%
15%
8%
**
10%
18%
100%
**
20%
**
**
**
85%
O2
-
1
**
1
6
14
**
2
**
**
**
13
-%
1%
**
*%
2%
1%
**
1%
**
**
**
1%
-%
4%
**
4%
38%
93%
**
11%
**
**
**
90%
AOL
2
2
**
2
4
8
**
*
**
**
**
8
1%
2%
**
1%
1%
1%
**
*%
**
**
**
1%
22%
21%
**
21%
46%
100%
**
5%
**
**
**
96%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 201
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 121
Page 201
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
Plusnet
1
1
**
1
2
7
**
-
**
**
**
7
1%
1%
**
1%
1%
1%
**
-%
**
**
**
1%
15%
13%
**
13%
27%
100%
**
-%
**
**
**
100%
Post Office
1
1
**
1
1
5
**
1
**
**
**
5
*%
1%
**
1%
*%
1%
**
*%
**
**
**
*%
11%
14%
**
26%
26%
100%
**
12%
**
**
**
89%
Other
2
3
**
4
14
31
**
7
**
**
**
28
1%
3%
**
3%
4%
3%
**
5%
**
**
**
3%
7%
8%
**
12%
40%
92%
**
21%
**
**
**
82%
Don't know
1
-
**
*
1
4
**
1
**
**
**
3
1%
-%
**
*%
*%
*%
**
*%
**
**
**
*%
39%
-%
**
14%
30%
100%
**
14%
**
**
**
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 202
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 122
Page 202
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE, REGARDLESS OF WHETHER THIS INCLUDES DISCOUNT - I.E. SIMPLE BUNDLE
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
LANDLINE, BROADBAND & MULTI-
CHANNEL TV
72
27
**
33
117
427
**
54
**
**
**
412
38%
29%
**
25%
35%
41%
**
37%
**
**
**
41%
cd
j
j
jk
15%
6%
**
7%
25%
92%
**
12%
**
**
**
89%
LANDLINE & BROADBAND
87
42
**
65
139
414
**
60
**
**
**
389
45%
46%
**
48%
41%
39%
**
40%
**
**
**
39%
i
20%
9%
**
15%
31%
93%
**
13%
**
**
**
87%
LANDLINE & MULTI-CHANNEL TV
12
13
**
22
33
59
**
13
**
**
**
51
6%
14%
**
16%
10%
6%
**
9%
**
**
**
5%
a
a
a
l
l
l
18%
20%
**
34%
52%
93%
**
21%
**
**
**
79%
MULTI-CHANNEL TV & BROADBAND
6
2
**
3
12
45
**
4
**
**
**
49
3%
2%
**
2%
4%
4%
**
3%
**
**
**
5%
11%
4%
**
6%
23%
84%
**
8%
**
**
**
91%
MOBILE & BROADBAND
*
1
**
1
10
24
**
4
**
**
**
23
*%
1%
**
1%
3%
2%
**
3%
**
**
**
2%
1%
4%
**
5%
37%
90%
**
15%
**
**
**
87%
LANDLINE, BROADBAND, MOBILE &
MULTI-CHANNEL TV
3
1
**
1
3
19
**
4
**
**
**
16
2%
1%
**
1%
1%
2%
**
2%
**
**
**
2%
15%
5%
**
5%
14%
100%
**
19%
**
**
**
82%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 203
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 122
Page 203
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE, REGARDLESS OF WHETHER THIS INCLUDES DISCOUNT - I.E. SIMPLE BUNDLE
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
LANDLINE, MOBILE & BROADBAND
3
1
**
1
5
12
**
4
**
**
**
10
2%
1%
**
*%
1%
1%
**
3%
**
**
**
1%
23%
4%
**
4%
36%
85%
**
30%
**
**
**
71%
LANDLINE & DIAL-UP
1
-
**
-
-
1
**
-
**
**
**
1
*%
-%
**
-%
-%
*%
**
-%
**
**
**
*%
100%
-%
**
-%
-%
100%
**
-%
**
**
**
100%
LANDLINE, DIAL-UP & MULTI-CHANNEL
TV
-
*
**
*
*
*
**
-
**
**
**
*
-%
*%
**
*%
*%
*%
**
-%
**
**
**
*%
-%
101%
**
101%
101%
100%
**
-%
**
**
**
100%
OTHER
4
3
**
4
9
25
**
3
**
**
**
24
2%
3%
**
3%
3%
2%
**
2%
**
**
**
2%
16%
11%
**
14%
32%
93%
**
11%
**
**
**
91%
DON'T KNOW
4
2
**
4
9
25
**
1
**
**
**
26
2%
3%
**
3%
3%
2%
**
1%
**
**
**
3%
14%
8%
**
16%
30%
90%
**
5%
**
**
**
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 204
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 123
Page 204
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE, WHICH INCLUDES DISCOUNT - I.E. DISCOUNTED BUNDLE
Base : Those with a package for which they get a discount/ special deal
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
161
98
35
133
304
876
51
127
21
20
45
803
Effective Weighted Sample
134
84
28
110
250
714
42
97
16
15
33
660
Total
134
64
25
89
226
752
53
97
19
14
31
713
17%
**
**
11%
28%
93%
**
12%
**
**
**
89%
LANDLINE, BROADBAND & MULTI-
CHANNEL TV
58
**
**
22
86
330
**
42
**
**
**
316
44%
**
**
25%
38%
44%
**
44%
**
**
**
44%
cd
c
16%
**
**
6%
24%
93%
**
12%
**
**
**
89%
LANDLINE & BROADBAND
55
**
**
45
90
280
**
36
**
**
**
261
41%
**
**
51%
40%
37%
**
38%
**
**
**
37%
a
18%
**
**
15%
30%
95%
**
12%
**
**
**
88%
MULTI-CHANNEL TV & BROADBAND
4
**
**
3
9
35
**
2
**
**
**
36
3%
**
**
3%
4%
5%
**
2%
**
**
**
5%
10%
**
**
7%
24%
91%
**
5%
**
**
**
94%
LANDLINE & MULTI-CHANNEL TV
7
**
**
11
19
34
**
3
**
**
**
33
6%
**
**
13%
8%
5%
**
3%
**
**
**
5%
21%
**
**
31%
53%
94%
**
8%
**
**
**
92%
MOBILE & BROADBAND
-
**
**
1
7
16
**
3
**
**
**
14
-%
**
**
1%
3%
2%
**
3%
**
**
**
2%
-%
**
**
8%
41%
94%
**
19%
**
**
**
83%
LANDLINE, BROADBAND, MOBILE &
MULTI-CHANNEL TV
3
**
**
1
3
17
**
4
**
**
**
14
2%
**
**
1%
1%
2%
**
4%
**
**
**
2%
17%
**
**
6%
16%
100%
**
21%
**
**
**
80%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 205
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 123
Page 205
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
COMPONENTS OF PACKAGE, WHICH INCLUDES DISCOUNT - I.E. DISCOUNTED BUNDLE
Base : Those with a package for which they get a discount/ special deal
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
*g
h
~i
~j
*k
l
Unweighted total
161
98
35
133
304
876
51
127
21
20
45
803
Effective Weighted Sample
134
84
28
110
250
714
42
97
16
15
33
660
Total
134
64
25
89
226
752
53
97
19
14
31
713
17%
**
**
11%
28%
93%
**
12%
**
**
**
89%
LANDLINE, MOBILE & BROADBAND
3
**
**
1
3
10
**
4
**
**
**
8
2%
**
**
1%
1%
1%
**
4%
**
**
**
1%
22%
**
**
5%
28%
84%
**
31%
**
**
**
71%
LANDLINE & DIAL-UP
1
**
**
-
-
1
**
-
**
**
**
1
1%
**
**
-%
-%
*%
**
-%
**
**
**
*%
100%
**
**
-%
-%
100%
**
-%
**
**
**
100%
OTHER
1
**
**
3
4
15
**
2
**
**
**
14
1%
**
**
3%
2%
2%
**
2%
**
**
**
2%
5%
**
**
16%
25%
93%
**
11%
**
**
**
90%
DON'T KNOW
3
**
**
2
5
16
**
1
**
**
**
17
2%
**
**
3%
2%
2%
**
1%
**
**
**
2%
b
15%
**
**
13%
28%
92%
**
5%
**
**
**
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 206
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 124
Page 206
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Base for %
323
210
197
407
885
2030
196
340
60
55
131
1891
14%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
INCLUDES A DISCOUNT
134
64
25
89
226
752
53
97
**
**
31
713
41%
30%
13%
22%
26%
37%
27%
28%
**
**
23%
38%
bcd
cd
c
g
hjk
17%
8%
3%
11%
28%
93%
7%
12%
**
**
4%
89%
DOES NOT INCLUDE A DISCOUNT
37
18
10
29
69
169
19
32
**
**
9
157
11%
9%
5%
7%
8%
8%
10%
9%
**
**
7%
8%
cd
20%
10%
6%
15%
37%
90%
10%
17%
**
**
5%
83%
DON'T KNOW IF INCLUDES A DISCOUNT
21
9
8
18
42
129
20
19
**
**
6
131
6%
4%
4%
4%
5%
6%
10%
6%
**
**
4%
7%
14%
6%
6%
12%
28%
86%
13%
13%
**
**
4%
88%
NO PACKAGES
132
119
153
272
548
979
104
193
**
**
86
889
41%
57%
78%
67%
62%
48%
53%
57%
**
**
66%
47%
a
abd
ab
l
l
12%
11%
14%
25%
50%
90%
10%
18%
**
**
8%
82%
DOUBLE PLAY
109
59
34
94
201
546
47
84
**
**
30
513
34%
28%
18%
23%
23%
27%
24%
25%
**
**
23%
27%
cd
c
18%
10%
6%
16%
34%
92%
8%
14%
**
**
5%
86%
TRIPLE PLAY
71
29
7
36
124
449
43
57
**
**
13
434
22%
14%
4%
9%
14%
22%
22%
17%
**
**
10%
23%
bcd
cd
c
jk
jk
hjk
15%
6%
1%
7%
25%
92%
9%
12%
**
**
3%
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 207
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 124
Page 207
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
QUAD PLAY
7
1
-
1
4
28
*
5
**
**
1
25
2%
*%
-%
*%
*%
1%
*%
1%
**
**
1%
1%
cd
26%
4%
-%
4%
14%
98%
1%
16%
**
**
5%
85%
No answer
2
2
-
2
2
9
-
3
**
**
1
6
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 208
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 125
Page 208
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY OF PACKAGE
Base : Those with at least one deal or package with the same supplier
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
233
139
61
200
453
1232
90
196
31
34
66
1130
Effective Weighted Sample
194
118
48
165
372
1005
74
153
24
25
50
930
Total
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
Base for %
192
91
44
135
337
1051
92
147
26
24
45
1001
17%
8%
**
12%
30%
92%
**
13%
**
**
**
88%
INCLUDES A DISCOUNT
134
64
**
89
226
752
**
97
**
**
**
713
70%
70%
**
66%
67%
72%
**
66%
**
**
**
71%
g
17%
8%
**
11%
28%
93%
**
12%
**
**
**
89%
DOES NOT INCLUDE A DISCOUNT
37
18
**
29
69
169
**
32
**
**
**
157
19%
20%
**
21%
20%
16%
**
22%
**
**
**
16%
20%
10%
**
15%
37%
90%
**
17%
**
**
**
83%
DON'T KNOW IF INCLUDES A DISCOUNT
21
9
**
18
42
129
**
19
**
**
**
131
11%
10%
**
13%
13%
12%
**
13%
**
**
**
13%
f
14%
6%
**
12%
28%
86%
**
13%
**
**
**
88%
DOUBLE PLAY
109
59
**
94
201
546
**
84
**
**
**
513
57%
65%
**
69%
60%
52%
**
57%
**
**
**
51%
a
a
hil
l
18%
10%
**
16%
34%
92%
**
14%
**
**
**
86%
TRIPLE PLAY
71
29
**
36
124
449
**
57
**
**
**
434
37%
31%
**
27%
37%
43%
**
39%
**
**
**
43%
cd
j
j
jk
15%
6%
**
7%
25%
92%
**
12%
**
**
**
89%
QUAD PLAY
7
1
**
1
4
28
**
5
**
**
**
25
4%
1%
**
1%
1%
3%
**
3%
**
**
**
2%
26%
4%
**
4%
14%
98%
**
16%
**
**
**
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 209
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 126
Page 209
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED BROADBAND
Base : Those with fixed broadband at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
*c
d
e
f
g
h
*i
*j
*k
l
Unweighted total
302
172
60
232
569
xx-xxxx-xxxx
154
236
36
35
80
1619
Effective Weighted Sample
247
143
47
187
464
1376
130
183
28
26
59
1326
Total
242
111
47
158
424
1439
161
177
31
24
54
1428
15%
7%
**
10%
27%
90%
10%
11%
**
**
**
89%
FIXED BROADBAND STANDALONE
(EXCLUDING NO DISCOUNT BUNDLE)
72
38
**
52
147
517
81
45
**
**
**
552
30%
35%
**
33%
35%
36%
50%
25%
**
**
**
39%
f
h
12%
6%
**
9%
25%
86%
14%
7%
**
**
**
92%
FIXED BROADBAND STANDALONE
(INCLUDING THOSE WHO HAVE IT AS
PART OF A NO DISCOUNT BUNDLE)
121
58
**
85
232
764
113
83
**
**
**
794
50%
52%
**
54%
55%
53%
70%
47%
**
**
**
56%
f
h
14%
7%
**
10%
26%
87%
13%
10%
**
**
**
90%
FIXED BROADBAND TOTAL BUNDLE
170
72
**
105
276
918
80
130
**
**
**
874
70%
65%
**
66%
65%
64%
50%
73%
**
**
**
61%
g
l
17%
7%
**
11%
28%
92%
8%
13%
**
**
**
88%
FIXED BROADBAND DISCOUNTED
BUNDLE
121
53
**
73
192
671
48
91
**
**
**
632
50%
48%
**
46%
45%
47%
30%
51%
**
**
**
44%
g
17%
7%
**
10%
27%
93%
7%
13%
**
**
**
88%
UNSURE
-
1
**
1
1
4
-
3
**
**
**
2
-%
*%
**
*%
*%
*%
-%
1%
**
**
**
*%
l
l
-%
13%
**
13%
13%
100%
-%
62%
**
**
**
52%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 210
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 127
Page 210
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED LINE
Base : Those with a landline phone at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
389
332
252
584
997
2164
173
426
66
75
176
1917
Effective Weighted Sample
317
270
198
462
803
1755
144
334
52
59
139
1570
Total
300
207
191
398
723
1754
170
296
54
49
117
1636
16%
11%
10%
21%
37%
91%
9%
15%
**
**
6%
85%
FIXED LINE STANDALONE (EXCLUDING
NO DISCOUNT BUNDLE)
119
120
151
271
417
795
91
155
**
**
75
734
39%
58%
79%
68%
58%
45%
54%
52%
**
**
64%
45%
a
abd
ab
l
hl
13%
13%
17%
30%
47%
89%
10%
17%
**
**
8%
82%
FIXED LINE STANDALONE (INCLUDING
THOSE WHO HAVE IT AS PART OF A NO
DISCOUNT BUNDLE)
171
145
169
315
518
1065
121
202
**
**
89
989
57%
70%
89%
79%
72%
61%
71%
68%
**
**
76%
60%
a
abd
ab
f
l
l
l
14%
12%
14%
26%
43%
89%
10%
17%
**
**
7%
83%
FIXED LINE TOTAL BUNDLE
180
85
39
124
304
951
79
138
**
**
41
897
60%
41%
21%
31%
42%
54%
46%
47%
**
**
35%
55%
bcd
cd
c
k
hk
18%
8%
4%
12%
30%
92%
8%
13%
**
**
4%
87%
FIXED LINE DISCOUNTED BUNDLE
127
60
21
81
203
681
49
90
**
**
27
642
42%
29%
11%
20%
28%
39%
29%
31%
**
**
23%
39%
bcd
cd
c
g
hjk
17%
8%
3%
11%
28%
94%
7%
12%
**
**
4%
88%
UNSURE
2
2
-
2
2
8
-
3
**
**
1
5
1%
1%
-%
1%
*%
*%
-%
1%
**
**
1%
*%
l
21%
26%
-%
26%
26%
100%
-%
43%
**
**
17%
63%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 211
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 128
Page 211
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE BROADBAND
Base : Those in a household with mobile broadband
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
*a
~b
~c
~d
e
f
~g
~h
~i
~j
~k
l
Unweighted total
37
20
5
25
91
311
23
27
5
3
9
309
Effective Weighted Sample
30
16
5
21
78
259
20
22
3
3
8
259
Total
34
14
3
17
71
291
22
23
4
1
7
293
**
**
**
**
**
92%
**
**
**
**
**
93%
MOBILE BROADBAND STANDALONE
(EXCLUDING NO DISCOUNT BUNDLE)
**
**
**
**
**
234
**
**
**
**
**
235
**
**
**
**
**
80%
**
**
**
**
**
80%
**
**
**
**
**
92%
**
**
**
**
**
92%
MOBILE BROADBAND STANDALONE
(INCLUDING THOSE WHO HAVE IT AS
PART OF A NO DISCOUNT BUNDLE)
**
**
**
**
**
241
**
**
**
**
**
243
**
**
**
**
**
83%
**
**
**
**
**
83%
**
**
**
**
**
91%
**
**
**
**
**
92%
MOBILE BROADBAND TOTAL BUNDLE
**
**
**
**
**
57
**
**
**
**
**
58
**
**
**
**
**
20%
**
**
**
**
**
20%
**
**
**
**
**
97%
**
**
**
**
**
99%
MOBILE BROADBAND DISCOUNTED
BUNDLE
**
**
**
**
**
50
**
**
**
**
**
50
**
**
**
**
**
17%
**
**
**
**
**
17%
**
**
**
**
**
98%
**
**
**
**
**
98%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 212
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 129
Page 212
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
7 days a week
(7.0)
163
107
102
209
379
966
65
158
**
**
62
873
50%
50%
52%
51%
43%
47%
33%
46%
**
**
46%
46%
g
16%
10%
10%
20%
37%
94%
6%
15%
**
**
6%
85%
6 days a week
(6.0)
13
5
7
12
21
73
7
9
**
**
5
73
4%
3%
3%
3%
2%
4%
3%
3%
**
**
4%
4%
16%
7%
8%
15%
26%
88%
8%
11%
**
**
7%
89%
5 days a week
(5.0)
30
10
10
20
65
197
10
24
**
**
8
187
9%
5%
5%
5%
7%
10%
5%
7%
**
**
6%
10%
bd
15%
5%
5%
9%
31%
94%
5%
11%
**
**
4%
89%
3 or 4 days a week
(3.5)
23
13
9
22
72
146
22
27
**
**
9
142
7%
6%
5%
5%
8%
7%
11%
8%
**
**
7%
7%
14%
8%
5%
13%
43%
87%
13%
16%
**
**
5%
84%
1 or 2 days a week
(1.5)
23
19
9
29
86
168
22
32
**
**
12
159
7%
9%
5%
7%
10%
8%
11%
9%
**
**
9%
8%
12%
10%
5%
15%
45%
88%
12%
17%
**
**
6%
84%
Less often
(0.5)
14
12
8
20
45
101
18
20
**
**
4
100
4%
6%
4%
5%
5%
5%
9%
6%
**
**
3%
5%
f
11%
10%
6%
16%
37%
84%
15%
16%
**
**
4%
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 213
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 129
Page 213
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Never/ do not listen to the radio
(0.0)
59
44
52
97
213
375
51
73
**
**
31
350
18%
21%
27%
24%
24%
18%
26%
21%
**
**
23%
18%
a
f
14%
10%
12%
23%
50%
88%
12%
17%
**
**
7%
82%
Don't know
-
1
-
1
6
14
*
2
**
**
1
12
-%
1%
-%
*%
1%
1%
*%
1%
**
**
1%
1%
-%
10%
-%
10%
42%
95%
3%
12%
**
**
9%
85%
Mean number of days during an
average week
4.6
4.3
4.3
4.3
4.0
4.4
3.4
4.2
**
**
4.2
4.4
g
Standard deviation
2.88
3.05
3.13
3.09
3.03
2.91
2.99
3.01
**
**
3.03
2.91
Standard error
.14
.16
.19
.13
.09
.06
.21
.14
**
**
.22
.06
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 214
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 130
Page 214
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
53
28
37
65
110
248
21
50
**
**
21
220
20%
17%
26%
21%
16%
15%
15%
19%
**
**
21%
14%
b
19%
10%
14%
24%
41%
92%
8%
19%
**
**
8%
81%
At least weekly
30
18
13
31
76
159
15
25
**
**
8
153
11%
11%
9%
10%
11%
10%
10%
9%
**
**
8%
10%
17%
10%
7%
18%
43%
89%
8%
14%
**
**
5%
86%
At least monthly
5
8
5
13
27
54
5
11
**
**
5
50
2%
5%
3%
4%
4%
3%
3%
4%
**
**
5%
3%
9%
13%
8%
22%
45%
89%
8%
18%
**
**
8%
83%
Have tried it once
5
2
5
7
16
36
11
6
**
**
3
43
2%
1%
3%
2%
2%
2%
7%
2%
**
**
3%
3%
f
11%
4%
10%
14%
33%
73%
22%
11%
**
**
6%
88%
Never
130
78
62
141
320
863
69
127
**
**
49
803
49%
47%
43%
45%
48%
52%
48%
47%
**
**
49%
52%
14%
8%
7%
15%
34%
93%
7%
14%
**
**
5%
87%
Do not have access to device
42
33
22
55
119
290
24
50
**
**
15
266
16%
19%
15%
18%
18%
18%
17%
19%
**
**
15%
17%
13%
10%
7%
17%
38%
92%
8%
16%
**
**
5%
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 215
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 131
Page 215
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
104
68
84
152
246
531
34
115
**
**
50
450
39%
41%
58%
49%
37%
32%
24%
43%
**
**
50%
29%
abd
a
g
l
l
l
l
18%
12%
15%
27%
43%
94%
6%
20%
**
**
9%
79%
At least weekly
49
26
22
49
146
292
39
50
**
**
16
287
18%
16%
15%
16%
22%
18%
27%
19%
**
**
16%
19%
f
14%
8%
7%
14%
43%
87%
11%
15%
**
**
5%
85%
At least monthly
15
15
4
19
36
83
9
17
**
**
8
77
6%
9%
3%
6%
5%
5%
6%
6%
**
**
8%
5%
c
16%
16%
5%
21%
39%
89%
9%
18%
**
**
8%
82%
Have tried it once
5
2
2
4
8
27
2
5
**
**
1
23
2%
1%
1%
1%
1%
2%
1%
2%
**
**
1%
2%
17%
6%
7%
13%
29%
94%
6%
18%
**
**
5%
82%
Never
67
36
26
63
171
527
44
55
**
**
17
515
25%
22%
18%
20%
26%
32%
30%
21%
**
**
17%
34%
hik
12%
6%
5%
11%
30%
93%
8%
10%
**
**
3%
91%
Do not have access to device
26
20
5
25
62
190
18
27
**
**
9
182
10%
12%
3%
8%
9%
12%
12%
10%
**
**
8%
12%
c
c
j
12%
10%
2%
12%
30%
91%
8%
13%
**
**
4%
88%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 216
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 132
Page 216
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
4
-
-
-
5
25
3
2
**
**
-
25
1%
-%
-%
-%
1%
1%
2%
1%
**
**
-%
2%
d
14%
-%
-%
-%
18%
90%
10%
8%
**
**
-%
92%
At least weekly
3
*
3
3
22
64
16
5
**
**
1
74
1%
*%
2%
1%
3%
4%
11%
2%
**
**
1%
5%
f
h
4%
1%
3%
4%
28%
82%
21%
6%
**
**
2%
94%
At least monthly
4
1
1
1
19
74
11
3
**
**
2
83
2%
*%
*%
*%
3%
4%
8%
1%
**
**
2%
5%
h
5%
1%
1%
1%
21%
85%
13%
4%
**
**
2%
95%
Have tried it once
5
2
*
2
18
71
20
8
**
**
2
86
2%
1%
*%
1%
3%
4%
14%
3%
**
**
2%
6%
f
5%
2%
*%
2%
20%
77%
22%
8%
**
**
2%
93%
Never
204
126
88
214
465
1200
79
190
**
**
73
1096
77%
76%
61%
69%
70%
73%
55%
71%
**
**
73%
71%
cd
c
g
16%
10%
7%
17%
36%
93%
6%
15%
**
**
6%
85%
Do not have access to device
46
38
53
91
139
217
15
61
**
**
22
171
17%
23%
37%
29%
21%
13%
10%
23%
**
**
22%
11%
ab
a
l
l
l
l
20%
16%
23%
39%
60%
93%
6%
26%
**
**
10%
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 217
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 133
Page 217
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
10
3
2
6
28
79
4
13
**
**
4
71
4%
2%
2%
2%
4%
5%
3%
5%
**
**
4%
5%
12%
4%
3%
7%
34%
94%
5%
15%
**
**
5%
84%
At least weekly
26
8
5
13
55
149
16
17
**
**
5
146
10%
5%
3%
4%
8%
9%
11%
6%
**
**
5%
10%
cd
16%
5%
3%
8%
34%
91%
10%
11%
**
**
3%
90%
At least monthly
25
7
8
15
51
161
6
20
**
**
6
148
9%
4%
6%
5%
8%
10%
4%
7%
**
**
6%
10%
bd
g
15%
4%
5%
9%
30%
96%
4%
12%
**
**
4%
88%
Have tried it once
30
8
5
13
36
119
25
14
**
**
6
136
11%
5%
4%
4%
5%
7%
17%
5%
**
**
6%
9%
bcd
f
h
20%
5%
3%
9%
24%
79%
17%
10%
**
**
4%
90%
Never
152
124
92
216
414
998
80
161
**
**
64
918
57%
74%
64%
69%
62%
60%
55%
60%
**
**
63%
60%
ac
a
14%
11%
9%
20%
38%
93%
7%
15%
**
**
6%
85%
Do not have access to device
23
17
32
49
83
144
13
44
**
**
15
114
9%
10%
22%
16%
12%
9%
9%
16%
**
**
15%
7%
ab
a
l
l
l
l
15%
10%
20%
31%
53%
91%
8%
28%
**
**
10%
72%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 218
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 134
Page 218
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
5
1
1
2
11
56
1
6
**
**
3
53
2%
1%
*%
1%
2%
3%
1%
2%
**
**
3%
3%
9%
2%
1%
3%
19%
96%
2%
11%
**
**
5%
89%
At least weekly
11
3
-
3
17
72
9
6
**
**
1
74
4%
2%
-%
1%
3%
4%
6%
2%
**
**
1%
5%
cd
13%
4%
-%
4%
21%
89%
11%
8%
**
**
2%
93%
At least monthly
14
3
2
5
18
101
9
6
**
**
3
105
5%
2%
1%
1%
3%
6%
6%
2%
**
**
3%
7%
cd
h
12%
3%
1%
4%
16%
91%
8%
6%
**
**
2%
94%
Have tried it once
14
4
-
4
17
92
19
8
**
**
1
105
5%
3%
-%
1%
3%
6%
13%
3%
**
**
1%
7%
cd
c
f
hk
13%
4%
-%
4%
15%
82%
17%
7%
**
**
1%
93%
Never
178
113
74
187
413
1049
89
157
**
**
57
985
67%
68%
51%
60%
62%
64%
62%
58%
**
**
56%
64%
c
c
16%
10%
6%
16%
36%
92%
8%
14%
**
**
5%
86%
Do not have access to device
45
42
68
110
192
280
17
85
**
**
37
212
17%
25%
47%
35%
29%
17%
12%
32%
**
**
36%
14%
a
abd
ab
l
l
l
l
15%
14%
23%
37%
64%
94%
6%
29%
**
**
12%
71%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 219
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 135
Page 219
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
61
32
27
59
78
272
20
41
**
**
15
255
23%
19%
18%
19%
12%
16%
14%
15%
**
**
15%
17%
21%
11%
9%
20%
27%
93%
7%
14%
**
**
5%
87%
At least weekly
22
10
4
14
33
127
16
9
**
**
4
143
8%
6%
3%
5%
5%
8%
11%
3%
**
**
4%
9%
c
hj
14%
7%
3%
9%
21%
83%
11%
6%
**
**
3%
94%
At least monthly
2
3
-
3
9
41
1
3
**
**
-
39
1%
2%
-%
1%
1%
2%
*%
1%
**
**
-%
3%
5%
8%
-%
8%
20%
98%
1%
8%
**
**
-%
93%
Have tried it once
3
-
*
*
5
13
10
3
**
**
1
20
1%
-%
*%
*%
1%
1%
7%
1%
**
**
1%
1%
f
12%
-%
2%
2%
21%
58%
44%
12%
**
**
2%
89%
Never
76
68
50
118
257
601
52
82
**
**
38
569
29%
41%
35%
38%
39%
36%
36%
30%
**
**
38%
37%
a
a
h
12%
10%
8%
18%
39%
92%
8%
13%
**
**
6%
87%
Do not have access to device
102
53
63
116
287
596
46
131
**
**
43
508
38%
32%
43%
37%
43%
36%
32%
49%
**
**
43%
33%
b
l
l
kl
l
16%
8%
10%
18%
45%
93%
7%
21%
**
**
7%
80%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 220
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 136
Page 220
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
97
52
15
67
162
636
43
64
**
**
26
622
37%
31%
10%
21%
24%
39%
30%
24%
**
**
26%
41%
cd
cd
c
hijk
14%
8%
2%
10%
24%
93%
6%
9%
**
**
4%
91%
At least weekly
82
44
28
73
151
417
49
60
**
**
17
410
31%
27%
20%
23%
23%
25%
34%
22%
**
**
17%
27%
cd
f
k
18%
9%
6%
16%
32%
89%
11%
13%
**
**
4%
88%
At least monthly
8
8
2
10
21
57
5
9
**
**
4
53
3%
5%
1%
3%
3%
3%
3%
4%
**
**
4%
3%
12%
13%
3%
16%
33%
91%
8%
15%
**
**
7%
85%
Have tried it once
2
2
7
9
13
17
5
5
**
**
2
17
1%
1%
5%
3%
2%
1%
4%
2%
**
**
2%
1%
ab
f
l
9%
10%
32%
42%
58%
76%
25%
25%
**
**
8%
77%
Never
42
36
46
83
165
304
25
51
**
**
23
277
16%
22%
32%
27%
25%
18%
18%
19%
**
**
23%
18%
ab
a
13%
11%
14%
25%
50%
93%
8%
15%
**
**
7%
84%
Do not have access to device
34
24
46
70
156
219
17
79
**
**
28
155
13%
14%
32%
22%
23%
13%
12%
29%
**
**
28%
10%
abd
ab
l
l
l
l
14%
10%
19%
29%
66%
92%
7%
33%
**
**
12%
65%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 221
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 137
Page 221
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
32
13
4
17
43
182
25
17
**
**
8
192
12%
8%
3%
6%
6%
11%
17%
6%
**
**
8%
13%
cd
c
f
hi
16%
6%
2%
8%
21%
87%
12%
8%
**
**
4%
92%
At least weekly
30
11
10
21
50
148
25
16
**
**
3
156
11%
7%
7%
7%
7%
9%
17%
6%
**
**
2%
10%
d
f
hk
18%
6%
6%
12%
29%
86%
14%
10%
**
**
1%
91%
At least monthly
9
7
2
10
20
45
2
2
**
**
-
45
4%
4%
2%
3%
3%
3%
1%
1%
**
**
-%
3%
h
20%
15%
5%
20%
42%
95%
4%
5%
**
**
-%
96%
Have tried it once
3
4
5
9
15
27
15
4
**
**
*
41
1%
2%
4%
3%
2%
2%
11%
2%
**
**
*%
3%
f
k
7%
9%
12%
20%
34%
58%
33%
10%
**
**
1%
90%
Never
127
91
65
157
331
877
52
130
**
**
58
799
48%
55%
45%
50%
50%
53%
36%
48%
**
**
57%
52%
g
14%
10%
7%
17%
36%
95%
6%
14%
**
**
6%
86%
Do not have access to device
64
40
58
98
209
373
26
99
**
**
32
301
24%
24%
40%
31%
31%
23%
18%
37%
**
**
32%
20%
ab
a
l
l
l
l
16%
10%
14%
24%
52%
93%
6%
25%
**
**
8%
75%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 222
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 138
Page 222
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Every day
15
7
2
9
20
94
6
9
**
**
3
92
6%
4%
2%
3%
3%
6%
4%
3%
**
**
3%
6%
c
15%
7%
2%
9%
20%
94%
6%
9%
**
**
3%
91%
At least weekly
7
1
4
5
10
34
5
4
**
**
*
38
3%
1%
3%
2%
2%
2%
4%
1%
**
**
*%
2%
18%
3%
10%
12%
25%
82%
13%
10%
**
**
1%
91%
At least monthly
2
-
2
2
3
8
-
2
**
**
1
6
1%
-%
1%
1%
*%
*%
-%
1%
**
**
1%
*%
18%
-%
18%
18%
36%
89%
-%
27%
**
**
10%
72%
Have tried it once
1
-
-
-
2
2
3
-
**
**
-
6
*%
-%
-%
-%
*%
*%
2%
-%
**
**
-%
*%
f
17%
-%
-%
-%
39%
36%
48%
-%
**
**
-%
100%
Never
98
82
55
138
285
708
58
98
**
**
43
666
37%
49%
38%
44%
43%
43%
40%
37%
**
**
43%
43%
ac
j
hj
13%
11%
7%
18%
37%
93%
8%
13%
**
**
6%
87%
Do not have access to device
143
77
81
158
348
804
73
155
**
**
53
726
54%
46%
56%
51%
52%
49%
50%
58%
**
**
52%
47%
l
kl
16%
9%
9%
18%
40%
91%
8%
18%
**
**
6%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 223
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 139
Page 223
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER USE DIGITAL RADIO
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
YES, EVER USED
154
70
49
119
289
887
90
119
**
**
44
871
47%
33%
25%
29%
33%
44%
46%
35%
**
**
33%
46%
bcd
c
hijk
16%
7%
5%
12%
29%
90%
9%
12%
**
**
4%
88%
YES, USE AT LEAST MONTHLY
136
65
46
111
262
818
72
108
**
**
39
794
42%
31%
23%
27%
30%
40%
37%
32%
**
**
29%
42%
bcd
hijk
15%
7%
5%
12%
29%
91%
8%
12%
**
**
4%
88%
YES, USE AT LEAST WEEKLY
120
56
38
95
210
674
61
89
**
**
32
660
37%
27%
19%
23%
24%
33%
31%
26%
**
**
24%
35%
bcd
hijk
16%
8%
5%
13%
28%
90%
8%
12%
**
**
4%
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 224
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 140
Page 224
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
SUMMARY - EVER LISTEN TO RADIO
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
YES, EVER USED
266
165
144
310
666
xx-xxxx-xxxx
142
266
**
**
101
1530
82%
78%
73%
76%
75%
81%
72%
77%
**
**
76%
81%
cd
g
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
YES, USE AT LEAST MONTHLY
265
165
144
309
665
xx-xxxx-xxxx
140
265
**
**
101
1526
82%
78%
73%
76%
75%
81%
71%
77%
**
**
76%
80%
cd
g
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
YES, USE AT LEAST WEEKLY
258
155
138
293
636
1573
134
251
**
**
98
1465
79%
73%
70%
72%
72%
77%
69%
73%
**
**
74%
77%
cd
g
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 225
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 141
Page 225
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP3 (QB1). Do you, or does anyone in your household, have digital radio channels in your home at the moment - whether through a specialist DAB radio receiver, through a digital television or over the internet? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes
203
114
78
191
446
1225
116
189
**
**
72
1166
63%
53%
39%
47%
50%
60%
59%
55%
**
**
54%
61%
bcd
c
h
15%
8%
6%
14%
33%
91%
9%
14%
**
**
5%
86%
No
117
95
117
211
422
767
73
150
**
**
59
683
36%
45%
59%
52%
48%
38%
37%
44%
**
**
44%
36%
a
ab
a
l
l
14%
11%
14%
25%
50%
92%
9%
18%
**
**
7%
82%
Don't know
5
4
2
7
20
46
7
5
**
**
2
47
2%
2%
1%
2%
2%
2%
3%
1%
**
**
1%
2%
10%
8%
5%
13%
38%
88%
13%
9%
**
**
4%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 226
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 142
Page 226
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
None
51
41
34
75
212
452
53
67
**
**
25
435
16%
19%
17%
18%
24%
22%
27%
19%
**
**
19%
23%
10%
8%
7%
15%
42%
90%
11%
13%
**
**
5%
86%
1
119
90
82
172
380
809
77
144
**
**
54
742
37%
42%
42%
42%
43%
40%
40%
42%
**
**
41%
39%
13%
10%
9%
19%
43%
91%
9%
16%
**
**
6%
84%
2-3
122
66
64
130
238
610
60
106
**
**
47
571
37%
31%
33%
32%
27%
30%
31%
31%
**
**
36%
30%
18%
10%
9%
19%
35%
90%
9%
16%
**
**
7%
84%
4-5
26
13
15
28
42
120
3
21
**
**
5
104
8%
6%
8%
7%
5%
6%
2%
6%
**
**
4%
5%
g
kl
21%
11%
12%
23%
34%
97%
3%
17%
**
**
4%
84%
6-10
4
2
-
2
6
25
-
1
**
**
1
24
1%
1%
-%
1%
1%
1%
-%
*%
**
**
1%
1%
18%
8%
-%
8%
26%
100%
-%
3%
**
**
3%
97%
11 or more
-
-
-
-
-
1
-
-
**
**
-
1
-%
-%
-%
-%
-%
*%
-%
-%
**
**
-%
*%
-%
-%
-%
-%
-%
100%
-%
-%
**
**
-%
100%
ANY 'ACTIVE' RADIO SETS IN THE HOME
271
171
161
332
666
1564
141
272
**
**
108
1441
83%
80%
82%
81%
75%
77%
72%
79%
**
**
81%
76%
16%
10%
9%
19%
39%
91%
8%
16%
**
**
6%
84%
Don't know
3
1
2
3
9
22
2
4
**
**
-
20
1%
*%
1%
1%
1%
1%
1%
1%
**
**
-%
1%
10%
3%
7%
10%
35%
88%
9%
18%
**
**
-%
83%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 227
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 142
Page 227
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP4 (Q2). In total, how many radio sets do you have in your home that you, or someone in your household, listen to in most weeks? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Mean number of 'active' radio sets
1.7
1.5
1.5
1.5
1.3
1.4
1.2
1.4
**
**
1.4
1.4
bd
g
Standard deviation
1.28
1.24
1.17
1.21
1.18
1.30
.96
1.14
**
**
1.11
1.30
Standard error
.06
.07
.07
.05
.03
.03
.07
.05
**
**
.08
.03
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 228
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 143
Page 228
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP5 (QP2). Have you heard of the term DAB digital radio? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Yes
255
146
111
257
589
1587
136
224
**
**
79
1517
78%
69%
56%
63%
66%
78%
69%
65%
**
**
60%
80%
bcd
c
g
hijk
15%
8%
6%
15%
34%
91%
8%
13%
**
**
5%
87%
No
67
63
84
147
282
423
58
116
**
**
51
353
21%
30%
43%
36%
32%
21%
30%
34%
**
**
39%
19%
a
ab
a
f
l
l
l
l
14%
13%
18%
31%
60%
89%
12%
24%
**
**
11%
75%
Don't know
3
3
2
5
16
28
2
4
**
**
2
26
1%
1%
1%
1%
2%
1%
1%
1%
**
**
2%
1%
11%
10%
5%
16%
53%
93%
6%
13%
**
**
7%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 229
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 144
Page 229
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP6 (QP9). How many DAB sets do you have in your household?
Base : Those who listen to radio
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
*j
k
l
Unweighted total
344
268
195
463
918
2035
144
383
58
64
146
1803
Effective Weighted Sample
281
217
154
367
741
xx-xxxx-xxxx
121
296
45
49
113
1473
Total
266
167
144
311
668
1650
145
269
46
43
101
1534
15%
9%
8%
17%
37%
92%
8%
15%
**
**
6%
85%
1
77
57
32
89
153
491
47
63
**
**
28
487
29%
34%
22%
29%
23%
30%
32%
23%
**
**
28%
32%
c
hj
14%
10%
6%
16%
28%
90%
9%
11%
**
**
5%
89%
2
20
4
7
11
20
85
8
12
**
**
3
81
8%
2%
5%
4%
3%
5%
6%
4%
**
**
3%
5%
bd
22%
4%
8%
12%
21%
92%
9%
13%
**
**
4%
88%
3 or more
9
4
5
9
11
44
-
2
**
**
*
42
4%
2%
4%
3%
2%
3%
-%
1%
**
**
*%
3%
h
21%
8%
12%
20%
24%
100%
-%
4%
**
**
1%
96%
ANY DAB SETS
107
64
45
109
183
620
55
76
**
**
32
610
40%
38%
31%
35%
27%
38%
38%
28%
**
**
32%
40%
hj
16%
9%
7%
16%
27%
91%
8%
11%
**
**
5%
89%
None
157
97
91
188
462
989
80
180
**
**
65
888
59%
58%
63%
60%
69%
60%
55%
67%
**
**
65%
58%
l
15%
9%
9%
18%
43%
93%
8%
17%
**
**
6%
83%
Don't know
2
5
9
14
23
42
10
12
**
**
4
36
1%
3%
6%
4%
3%
3%
7%
5%
**
**
4%
2%
a
a
f
l
l
l
5%
11%
18%
28%
48%
85%
20%
25%
**
**
7%
74%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 230
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 145
Page 230
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but no DAB sets at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
*g
h
*i
*j
k
l
Unweighted total
215
167
125
292
642
1269
79
263
35
44
93
1090
Effective Weighted Sample
176
139
96
230
514
1030
67
200
27
31
71
892
Total
157
97
91
188
462
989
80
180
29
29
65
888
15%
9%
9%
18%
43%
93%
**
17%
**
**
**
83%
Certain to
4
2
2
4
9
22
**
1
**
**
**
22
3%
2%
2%
2%
2%
2%
**
1%
**
**
**
3%
18%
6%
9%
16%
36%
95%
**
6%
**
**
**
94%
Very likely
8
6
1
7
16
50
**
2
**
**
**
50
5%
6%
1%
4%
3%
5%
**
1%
**
**
**
6%
hk
15%
12%
2%
14%
31%
96%
**
4%
**
**
**
96%
Likely
19
8
8
16
44
90
**
20
**
**
**
81
12%
9%
8%
8%
10%
9%
**
11%
**
**
**
9%
19%
8%
8%
16%
45%
91%
**
20%
**
**
**
81%
TOTAL LIKELY
31
16
11
27
69
162
**
23
**
**
**
153
20%
16%
12%
14%
15%
16%
**
13%
**
**
**
17%
18%
9%
6%
15%
39%
93%
**
13%
**
**
**
87%
Unlikely
26
15
11
26
69
171
**
33
**
**
**
155
16%
16%
12%
14%
15%
17%
**
18%
**
**
**
18%
14%
8%
6%
14%
37%
91%
**
17%
**
**
**
83%
Very unlikely
33
16
23
39
105
224
**
44
**
**
**
197
21%
17%
25%
21%
23%
23%
**
24%
**
**
**
22%
14%
7%
9%
16%
43%
93%
**
18%
**
**
**
82%
Certain not to
41
36
27
63
129
247
**
54
**
**
**
206
26%
37%
30%
34%
28%
25%
**
30%
**
**
**
23%
a
l
l
16%
14%
10%
24%
49%
95%
**
21%
**
**
**
79%
TOTAL UNLIKELY
100
67
61
128
303
642
**
131
**
**
**
558
64%
69%
67%
68%
66%
65%
**
73%
**
**
**
63%
l
l
15%
10%
9%
19%
44%
93%
**
19%
**
**
**
81%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 231
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 145
Page 231
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP7 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)
Base : Those who listen to radio but no DAB sets at home
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
*g
h
*i
*j
k
l
Unweighted total
215
167
125
292
642
1269
79
263
35
44
93
1090
Effective Weighted Sample
176
139
96
230
514
1030
67
200
27
31
71
892
Total
157
97
91
188
462
989
80
180
29
29
65
888
15%
9%
9%
18%
43%
93%
**
17%
**
**
**
83%
Don't know
25
14
19
34
90
185
**
26
**
**
**
177
16%
15%
21%
18%
19%
19%
**
14%
**
**
**
20%
12%
7%
9%
16%
44%
90%
**
13%
**
**
**
87%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 232
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 146
Page 232
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
*g
h
~i
*j
*k
l
Unweighted total
142
118
89
207
438
852
47
196
26
36
71
706
Effective Weighted Sample
116
97
66
159
348
691
40
146
19
26
53
578
Total
100
67
61
128
303
642
47
131
21
23
50
558
15%
10%
**
19%
44%
93%
**
19%
**
**
**
81%
No need
50
36
**
72
149
344
**
69
**
**
**
299
50%
54%
**
56%
49%
54%
**
52%
**
**
**
54%
14%
10%
**
20%
41%
94%
**
19%
**
**
**
82%
Happy to use existing service
27
21
**
44
93
184
**
36
**
**
**
159
27%
32%
**
35%
31%
29%
**
27%
**
**
**
28%
14%
11%
**
23%
48%
95%
**
18%
**
**
**
81%
Can receive through digital TV service
12
4
**
6
34
71
**
13
**
**
**
62
12%
6%
**
5%
11%
11%
**
10%
**
**
**
11%
cd
16%
6%
**
8%
45%
95%
**
17%
**
**
**
82%
Would never listen
6
6
**
7
18
47
**
7
**
**
**
47
6%
8%
**
6%
6%
7%
**
6%
**
**
**
8%
f
12%
10%
**
14%
33%
87%
**
14%
**
**
**
87%
Too expensive generally
5
3
**
5
21
32
**
10
**
**
**
24
5%
5%
**
4%
7%
5%
**
8%
**
**
**
4%
15%
10%
**
15%
62%
93%
**
30%
**
**
**
69%
Can't afford it
1
1
**
2
16
23
**
11
**
**
**
13
1%
2%
**
1%
5%
4%
**
9%
**
**
**
2%
l
6%
5%
**
7%
66%
93%
**
46%
**
**
**
54%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 233
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 146
Page 233
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
*g
h
~i
*j
*k
l
Unweighted total
142
118
89
207
438
852
47
196
26
36
71
706
Effective Weighted Sample
116
97
66
159
348
691
40
146
19
26
53
578
Total
100
67
61
128
303
642
47
131
21
23
50
558
15%
10%
**
19%
44%
93%
**
19%
**
**
**
81%
Happy to use analogue radio service
6
3
**
7
13
17
**
5
**
**
**
12
6%
4%
**
5%
4%
3%
**
4%
**
**
**
2%
l
35%
16%
**
38%
76%
97%
**
31%
**
**
**
70%
Poor reception in our area
1
3
**
4
6
16
**
5
**
**
**
12
1%
5%
**
3%
2%
2%
**
3%
**
**
**
2%
8%
20%
**
22%
40%
100%
**
29%
**
**
**
74%
Don't know why I should
2
1
**
3
4
13
**
3
**
**
**
10
2%
2%
**
2%
1%
2%
**
2%
**
**
**
2%
16%
10%
**
23%
35%
100%
**
20%
**
**
**
79%
Not available in our area
2
2
**
3
4
6
**
1
**
**
**
6
2%
4%
**
2%
1%
1%
**
*%
**
**
**
1%
32%
39%
**
45%
64%
100%
**
9%
**
**
**
92%
Will get it when I have to/ when switchover
-
1
**
1
2
3
**
-
**
**
**
4
-%
1%
**
*%
1%
*%
**
-%
**
**
**
1%
-%
16%
**
16%
43%
81%
**
-%
**
**
**
100%
Other
5
*
**
1
3
9
**
1
**
**
**
8
5%
1%
**
1%
1%
1%
**
1%
**
**
**
1%
d
58%
5%
**
13%
36%
100%
**
10%
**
**
**
89%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 234
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 146
Page 234
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QP8 (QJ14). Why are you unlikely to get digital radio in the next 12 months? (MULTI CODE) UNPROMPTED
Base : Those unlikely to get DAB radio in the next 12 months
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
*g
h
~i
*j
*k
l
Unweighted total
142
118
89
207
438
852
47
196
26
36
71
706
Effective Weighted Sample
116
97
66
159
348
691
40
146
19
26
53
578
Total
100
67
61
128
303
642
47
131
21
23
50
558
15%
10%
**
19%
44%
93%
**
19%
**
**
**
81%
ANY INVOLUNTARY REASONS
10
10
**
12
46
75
**
24
**
**
**
55
10%
14%
**
10%
15%
12%
**
18%
**
**
**
10%
c
l
12%
12%
**
16%
59%
95%
**
30%
**
**
**
70%
ANY VOLUNTARY REASONS
87
58
**
117
265
576
**
114
**
**
**
505
87%
87%
**
91%
87%
90%
**
87%
**
**
**
91%
14%
9%
**
19%
43%
93%
**
18%
**
**
**
82%
ONLY VOLUNTARY REASONS
84
56
**
114
252
553
**
106
**
**
**
488
84%
84%
**
89%
83%
86%
**
81%
**
**
**
87%
ab
h
14%
10%
**
19%
43%
93%
**
18%
**
**
**
82%
Don't know
2
*
**
*
2
7
**
1
**
**
**
9
2%
1%
**
*%
1%
1%
**
1%
**
**
**
2%
f
26%
5%
**
5%
19%
73%
**
9%
**
**
**
92%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 235
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 147
Page 235
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Married/ civil partnership
221
140
89
229
399
1073
112
157
**
**
63
1029
68%
66%
45%
56%
45%
53%
57%
46%
**
**
47%
54%
cd
cd
c
hi
19%
12%
7%
19%
34%
91%
9%
13%
**
**
5%
87%
Co-habiting
13
7
1
8
64
196
12
23
**
**
9
189
4%
3%
1%
2%
7%
10%
6%
7%
**
**
7%
10%
c
6%
3%
1%
4%
30%
93%
6%
11%
**
**
4%
90%
Single
37
11
9
20
208
473
60
66
**
**
15
471
11%
5%
5%
5%
24%
23%
31%
19%
**
**
11%
25%
bcd
f
k
hjk
7%
2%
2%
4%
39%
88%
11%
12%
**
**
3%
88%
Widowed, divorced or separated
53
53
97
151
211
291
12
95
**
**
47
202
16%
25%
49%
37%
24%
14%
6%
28%
**
**
35%
11%
a
abd
ab
g
l
l
hl
l
17%
18%
32%
50%
69%
96%
4%
31%
**
**
15%
67%
Refused
1
1
1
2
5
6
-
3
**
**
-
5
*%
*%
1%
1%
1%
*%
-%
1%
**
**
-%
*%
12%
12%
14%
26%
56%
70%
-%
34%
**
**
-%
63%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 236
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 148
Page 236
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
WHITE
British
213
136
125
261
546
1427
-
211
**
**
89
1216
66%
64%
63%
64%
62%
70%
-%
62%
**
**
67%
64%
g
15%
10%
9%
18%
38%
100%
-%
15%
**
**
6%
85%
English
48
39
41
80
140
277
-
57
**
**
24
222
15%
18%
21%
19%
16%
14%
-%
17%
**
**
18%
12%
g
l
l
l
17%
14%
15%
29%
50%
100%
-%
20%
**
**
9%
80%
Scottish
28
16
11
27
68
151
-
26
**
**
7
121
9%
8%
5%
7%
8%
7%
-%
8%
**
**
5%
6%
g
18%
11%
7%
18%
45%
100%
-%
18%
**
**
5%
80%
Welsh
10
7
9
17
37
68
-
18
**
**
6
49
3%
3%
5%
4%
4%
3%
-%
5%
**
**
5%
3%
g
l
15%
11%
14%
24%
54%
100%
-%
26%
**
**
9%
72%
Irish
6
5
4
9
18
38
-
11
**
**
3
28
2%
2%
2%
2%
2%
2%
-%
3%
**
**
2%
1%
l
l
16%
13%
11%
23%
47%
100%
-%
29%
**
**
8%
73%
Any other white background
4
3
*
3
25
78
-
5
**
**
1
74
1%
1%
*%
1%
3%
4%
-%
1%
**
**
1%
4%
g
hjk
hk
5%
3%
*%
4%
32%
100%
-%
6%
**
**
1%
95%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 237
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 148
Page 237
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
MIXED
White and Black Caribbean
1
1
-
1
5
-
8
2
**
**
-
9
*%
*%
-%
*%
1%
-%
4%
1%
**
**
-%
*%
f
11%
7%
-%
7%
46%
-%
71%
22%
**
**
-%
79%
White and Black African
1
-
-
-
1
-
5
2
**
**
-
6
*%
-%
-%
-%
*%
-%
3%
1%
**
**
-%
*%
f
19%
-%
-%
-%
19%
-%
66%
25%
**
**
-%
79%
White and Asian
-
-
-
-
1
-
4
-
**
**
-
6
-%
-%
-%
-%
*%
-%
2%
-%
**
**
-%
*%
f
-%
-%
-%
-%
21%
-%
66%
-%
**
**
-%
100%
Any other mixed background
-
-
-
-
1
-
2
-
**
**
-
3
-%
-%
-%
-%
*%
-%
1%
-%
**
**
-%
*%
f
-%
-%
-%
-%
21%
-%
75%
-%
**
**
-%
100%
ASIAN AND BRITISH ASIAN
Indian
5
-
3
3
7
-
40
4
**
**
-
29
1%
-%
1%
1%
1%
-%
20%
1%
**
**
-%
2%
b
f
14%
-%
8%
8%
23%
-%
122%
11%
**
**
-%
90%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 238
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 148
Page 238
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Pakistani
2
*
-
*
6
-
33
-
**
**
-
24
1%
*%
-%
*%
1%
-%
17%
-%
**
**
-%
1%
f
h
7%
1%
-%
1%
26%
-%
138%
-%
**
**
-%
100%
Bangladeshi
1
-
-
-
3
-
12
1
**
**
-
9
*%
-%
-%
-%
*%
-%
6%
*%
**
**
-%
*%
f
6%
-%
-%
-%
34%
-%
125%
5%
**
**
-%
94%
Any other Asian background
4
-
-
-
5
-
17
-
**
**
-
13
1%
-%
-%
-%
1%
-%
9%
-%
**
**
-%
1%
d
f
27%
-%
-%
-%
33%
-%
129%
-%
**
**
-%
100%
BLACK AND BLACK BRITISH
Caribbean
1
2
3
5
10
-
22
2
**
**
2
26
*%
1%
1%
1%
1%
-%
11%
1%
**
**
2%
1%
f
2%
6%
10%
16%
35%
-%
75%
8%
**
**
8%
91%
African
-
3
2
5
9
-
28
2
**
**
-
38
-%
1%
1%
1%
1%
-%
14%
1%
**
**
-%
2%
a
f
-%
7%
4%
12%
23%
-%
71%
6%
**
**
-%
95%
Any other black background
-
-
-
-
1
-
1
-
**
**
-
1
-%
-%
-%
-%
*%
-%
*%
-%
**
**
-%
*%
f
-%
-%
-%
-%
100%
-%
86%
-%
**
**
-%
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 239
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 148
Page 239
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
-
-
-
-
-
-
7
-
**
**
-
6
-%
-%
-%
-%
-%
-%
4%
-%
**
**
-%
*%
f
-%
-%
-%
-%
-%
-%
135%
-%
**
**
-%
100%
CHINESE OR OTHER ETHNIC GROUP
Chinese
*
1
-
1
1
-
7
1
**
**
-
5
*%
*%
-%
*%
*%
-%
4%
*%
**
**
-%
*%
f
l
4%
13%
-%
13%
13%
-%
124%
18%
**
**
-%
84%
Any other background
1
-
-
-
-
-
9
1
**
**
-
6
*%
-%
-%
-%
-%
-%
4%
*%
**
**
-%
*%
f
10%
-%
-%
-%
-%
-%
125%
12%
**
**
-%
89%
Refused
*
-
-
-
3
-
-
-
**
**
-
6
*%
-%
-%
-%
*%
-%
-%
-%
**
**
-%
*%
7%
-%
-%
-%
58%
-%
-%
-%
**
**
-%
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 240
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 149
Page 240
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Cannot walk far or manage stairs or can only
do so with difficulty
23
21
55
76
108
125
2
123
**
**
123
-
7%
10%
28%
19%
12%
6%
1%
36%
**
**
93%
-%
abd
ab
g
l
l
l
hijl
18%
16%
43%
59%
84%
98%
2%
96%
**
**
96%
-%
Breathlessness or chest pains
25
15
29
45
75
92
3
95
**
**
30
-
8%
7%
15%
11%
8%
5%
1%
28%
**
**
23%
-%
ab
l
l
l
l
27%
16%
31%
47%
79%
97%
3%
100%
**
**
32%
-%
Poor vision, partial sight or blindness
6
13
17
30
45
57
4
60
**
**
17
-
2%
6%
9%
7%
5%
3%
2%
17%
**
**
13%
-%
a
a
a
l
hjkl
l
l
10%
22%
29%
51%
76%
96%
6%
101%
**
**
29%
-%
Poor hearing, partial hearing or deafness
6
10
31
41
54
56
-
55
**
**
21
-
2%
5%
16%
10%
6%
3%
-%
16%
**
**
16%
-%
a
abd
ab
g
l
l
hikl
l
10%
18%
56%
74%
97%
100%
-%
98%
**
**
38%
-%
Mental health problems or difficulties
8
1
2
3
22
36
1
38
**
**
8
-
2%
*%
1%
1%
3%
2%
1%
11%
**
**
6%
-%
bd
l
l
l
l
21%
2%
5%
7%
59%
94%
3%
100%
**
**
20%
-%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 241
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 149
Page 241
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTI CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Limited ability to reach
5
4
6
10
18
26
-
27
**
**
27
-
2%
2%
3%
2%
2%
1%
-%
8%
**
**
20%
-%
l
l
l
hil
19%
14%
24%
39%
69%
100%
-%
104%
**
**
104%
-%
Dyslexia
2
1
-
1
9
16
1
20
**
**
4
-
1%
*%
-%
*%
1%
1%
1%
6%
**
**
3%
-%
l
l
l
l
12%
3%
-%
3%
49%
92%
7%
116%
**
**
23%
-%
Other illnesses or health problems which limit
your daily activities or the work that you can
do
18
16
21
37
64
92
3
93
**
**
25
-
6%
8%
11%
9%
7%
5%
1%
27%
**
**
19%
-%
a
g
ikl
l
l
l
19%
17%
22%
39%
68%
98%
3%
99%
**
**
27%
-%
None
266
155
97
252
628
1709
182
-
**
**
-
1896
82%
73%
49%
62%
71%
84%
93%
-%
**
**
-%
100%
bcd
cd
c
f
hijk
14%
8%
5%
13%
33%
90%
10%
-%
**
**
-%
100%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 242
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 150
Page 242
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
*d
*e
*f
~g
*h
*i
~j
~k
~l
Unweighted total
8
19
22
41
60
73
3
76
76
12
22
-
Effective Weighted Sample
7
16
18
34
49
61
3
60
60
10
19
-
Total
6
13
17
30
45
57
4
60
60
8
17
-
**
**
**
**
**
**
**
**
**
**
**
-%
Have difficulty seeing ordinary newspaper
print
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot see well enough to read a newspaper
headline
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot see well enough to recognise a friend
across a road
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot see well enough to recognise a friend
across a room
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot see well enough to recognise a friend
if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 243
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 150
Page 243
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ4 (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)
Base : Those with poor vision, partial sight or blindness
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
~c
*d
*e
*f
~g
*h
*i
~j
~k
~l
Unweighted total
8
19
22
41
60
73
3
76
76
12
22
-
Effective Weighted Sample
7
16
18
34
49
61
3
60
60
10
19
-
Total
6
13
17
30
45
57
4
60
60
8
17
-
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot see well enough to read a large print
book
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot see well enough to recognise a friend
if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Cannot tell by the light where the windows
are
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Other
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
**
**
**
**
**
**
**
**
-%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 244
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 151
Page 244
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
*c
*d
*e
f
~g
h
~i
j
*k
~l
Unweighted total
9
18
43
61
77
84
-
84
12
84
32
-
Effective Weighted Sample
7
15
31
45
56
69
-
66
10
66
25
-
Total
6
10
31
41
54
56
-
55
8
55
21
-
**
**
**
**
**
**
-%
**
**
**
**
-%
Cannot hear sounds at all
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Cannot follow a TV programme with the
volume turned up
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Have difficulty hearing someone talking in a
loud voice in a quiet room
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Cannot hear a doorbell, alarm clock or
telephone bell
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Cannot follow a TV programme at a volume
others find acceptable
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 245
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 151
Page 245
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ5 (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)
Base : Those with poor hearing, partial hearing or deafness
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
~a
~b
*c
*d
*e
f
~g
h
~i
j
*k
~l
Unweighted total
9
18
43
61
77
84
-
84
12
84
32
-
Effective Weighted Sample
7
15
31
45
56
69
-
66
10
66
25
-
Total
6
10
31
41
54
56
-
55
8
55
21
-
**
**
**
**
**
**
-%
**
**
**
**
-%
Difficulty hearing someone talking in a normal
voice in a quiet room
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Difficulty following a conversation against
background noise
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Other
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Don't know
**
**
**
**
**
**
-
**
**
**
**
-
**
**
**
**
**
**
-%
**
**
**
**
-%
**
**
**
**
**
**
-%
**
**
**
**
-%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 246
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 152
Page 246
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Under £11,500
55
52
73
124
305
347
32
110
**
**
44
255
17%
24%
37%
30%
34%
17%
16%
32%
**
**
33%
13%
a
ab
a
l
l
l
l
15%
14%
19%
33%
81%
92%
8%
29%
**
**
12%
68%
Above £11,500
188
94
56
150
328
1144
113
136
**
**
53
1138
58%
44%
28%
37%
37%
56%
58%
40%
**
**
40%
60%
bcd
cd
c
hijk
15%
7%
4%
12%
26%
90%
9%
11%
**
**
4%
90%
Don't know
13
11
17
28
84
154
25
32
**
**
10
144
4%
5%
9%
7%
9%
8%
13%
9%
**
**
8%
8%
a
f
7%
6%
10%
16%
47%
87%
14%
18%
**
**
6%
81%
Refused
69
56
51
107
170
394
26
66
**
**
26
359
21%
26%
26%
26%
19%
19%
13%
19%
**
**
20%
19%
16%
13%
12%
25%
40%
93%
6%
16%
**
**
6%
85%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 247
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 153
Page 247
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Unweighted total
425
344
261
605
1223
2542
199
496
76
84
197
2253
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
Total
325
213
197
409
887
2039
196
344
60
55
133
1896
15%
9%
9%
18%
40%
91%
9%
15%
**
**
6%
85%
Under £11,500
55
52
73
124
305
347
32
110
**
**
44
255
17%
24%
37%
30%
34%
17%
16%
32%
**
**
33%
13%
a
ab
a
l
l
l
l
15%
14%
19%
33%
81%
92%
8%
29%
**
**
12%
68%
£11,500 - £17,499
40
32
21
53
130
228
28
54
**
**
23
200
12%
15%
11%
13%
15%
11%
14%
16%
**
**
18%
11%
l
l
l
16%
13%
8%
21%
51%
90%
11%
21%
**
**
9%
79%
£17,500 - £29,999
36
22
11
32
82
233
13
25
**
**
8
225
11%
10%
5%
8%
9%
11%
6%
7%
**
**
6%
12%
c
g
hk
15%
9%
4%
13%
33%
94%
5%
10%
**
**
3%
91%
£30,000 - £49,999
39
8
5
13
23
240
18
20
**
**
5
245
12%
4%
2%
3%
3%
12%
9%
6%
**
**
4%
13%
bcd
hk
15%
3%
2%
5%
9%
91%
7%
8%
**
**
2%
93%
£50,000+
13
4
*
4
5
142
14
7
**
**
-
149
4%
2%
*%
1%
1%
7%
7%
2%
**
**
-%
8%
cd
k
hk
9%
2%
*%
3%
3%
91%
9%
4%
**
**
-%
96%
REFUSED BUT ABOVE £11.5K
63
29
21
49
94
324
44
32
**
**
16
343
19%
14%
11%
12%
11%
16%
22%
9%
**
**
12%
18%
cd
f
hij
17%
8%
6%
13%
25%
87%
12%
9%
**
**
4%
92%
DK/ Refused
78
67
66
133
247
525
48
96
**
**
36
479
24%
31%
34%
32%
28%
26%
24%
28%
**
**
27%
25%
a
a
a
14%
12%
12%
23%
43%
92%
8%
17%
**
**
6%
84%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l

Prepared by Saville Rossiter-Base : xx-xxxx-xxxx
Page 248
OFCOM TECHNOLOGY TRACKER QUARTER 3 2011 - SUBSET - 1st October to 10th December 2011.
Table 153
Page 248
Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.
QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)
Base : All respondents
AGE
AGE/SEG
MEG
DISABILITY
55-64
65-74
75+
65+
65+
OR DE
NO
YES
ANY
VISION
HEAR
ING
MOBIL
ITY
NO
Significance Level: 95%
a
b
c
d
e
f
g
h
*i
j
k
l
Effective Weighted Sample
347
279
206
479
985
2056
165
388
60
66
155
1838
HOUSEHOLD INCOME
UNDER
£11.5K
55
52
73
124
305
347
32
110
**
**
44
255
17%
24%
37%
30%
34%
17%
16%
32%
**
**
33%
13%
a
ab
a
l
l
l
l
15%
14%
19%
33%
81%
92%
8%
29%
**
**
12%
68%
£11.5K-
£17.5K
40
32
21
53
130
228
28
54
**
**
23
200
12%
15%
11%
13%
15%
11%
14%
16%
**
**
18%
11%
l
l
l
16%
13%
8%
21%
51%
90%
11%
21%
**
**
9%
79%
£17.5K-
£29.9K
36
22
11
32
82
233
13
25
**
**
8
225
11%
10%
5%
8%
9%
11%
6%
7%
**
**
6%
12%
c
g
hk
15%
9%
4%
13%
33%
94%
5%
10%
**
**
3%
91%
£30K+
52
11
5
17
28
382
32
27
**
**
5
395
16%
5%
3%
4%
3%
19%
16%
8%
**
**
4%
21%
bcd
hijk
12%
3%
1%
4%
7%
91%
8%
6%
**
**
1%
94%
Columns Tested: a,b,c,d - f,g - h,i,j,k,l