Trust a Veteran
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Trust a Veteran will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Trust a Veteran recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- UK Service Veterans And Leavers
- Discounts
We also pledge the following:

Promoting the Armed Forces Our entire business model is built around supporting Veterans in Business®. We promote their services through our website and actively seek commercial partners who are commit-ted to working with the veteran community. Supporting Employment Opportunities We run regular campaigns via our Facebook audience of nearly 21,000 followers and through paid advertisementsspotlighting veteran-owned businesses across the UK. Our long-term aim is to position TrustAVeteran.com as the go-to platform for championing Veterans in Business®. Engagement and Outreach We share timely and relevant information for the Armed Forces and veteran community, including updates such as Beacon Alerts, through our digital platforms. Reinvestment Commitment To demonstrate our long-term commitment, I have pledged to reinvest all profits back into the platform until at least April 2027. To date, Ive personally invested over £20,000 into the business to ensure its sustainable growth and impact. Unified Strength in the Workplace Its clear that we are stronger together. By supporting and promoting Veterans in Business®, we create a more unified, resilient, and competitive force in the civilian work-placebuilt on shared values, discipline, and trust.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.