Origin8tive Limited
Source: gov.uk (2025-11-10)

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Origin8tive Limited will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment

2.1 Origin8tive Limited recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- Flexible Leave For Spouses
- UK Reservists
- Reserve Forces Day
- UK Wounded, Injured And Sick
We also pledge the following:

Promoting the Armed Forces: o Publicising our commitment to the Armed Forces Covenant and displaying its logo on our website and social media channels. Providing the following employment support to members of the Armed Forces Community: o Working with the Career Transition Partnership to provide employment opportunities to veterans. o Offering guaranteed interviews to veterans if they meet the selection criteria laid out in the job advert. o Recognising military skills and qualifications when interviewing for new positions. o Holding briefing days specifically for those leaving the Armed Forces, to raise awareness of the opportunities for employment in Origin8tive. o Treating requests for holidays before, during or after a partners overseas deployment sym-pathetically, when the service person has leave to spend time with their family. o Considering whether special paid leave is appropriate for employees who are bereaved or whose loved ones are injured. Supporting employees who are members of the reserve forces: o Accommodating reservists training commitments wherever possible. o Accommodating mobilisation of reservists if they are required to deploy. o Encouraging reservists to participate in Reserves Day. Supporting families of Service personnel: o Augmenting our recruitment effort by proactively including the Armed Forces community; making use of service friendly organisations and charities such as Forces Families Jobs. o Offering guaranteed interviews to spouses/partners if they meet the selection criteria laid out in the job advert. Health: o Offering optional private health care packages to our employees. Education: o Providing opportunities for veterans to formalise the skills and experience gained in their military careers, using relevant training to gain industry-recognised qualifications. o Encouraging continuous professional development throughout our employees careers, to realise the full potential of veterans knowledge, skills and experience.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.