Search query: $12 label maker that’s not a cheap one

Product: ROLLO Label Printer - Commercial Grade Direct Thermal High Speed Printer – Compatible with Etsy, eBay, Amazon - Barcode Printer - 4x6 Printer
Brand: Rollo
Color: Black/Gray
Relevance: Substitute
Our competition's business model is to sell you a printer and make massive profits on their proprietary labels, charging you as much as 20 times the label price. With Rollo, you can print on any direct thermal label of any size for any application. Rollo installs and works like a regular printer and you may print to it from any application including Adobe PDF, Microsoft Word, your internet browser, and others. Our mission is to provide the fastest, most reliable, and affordable label printer so that you can focus on other areas of your business. We want you to have a choice when it comes to buying your on-going supplies. Buy it from us or buy it elsewhere. Rollo will automatically learn your label and go to work. Print labels up to 4.16" wide, including 4.1" x 6.275" shipping labels, FBA labels, warehouse labels, barcode and identification labels, bulk mailing labels and other large-format labels Use Rollo's advanced thermal printing technology without the need for expensive ink or toner. Product is compatible with most thermal direct labels, including UPS labels.
Works with any Thermal Direct Label including free UPS labels - save hundreds of dollars on label costs - don't fall victim to our competitor's business model that forces you to buy their highly over-priced proprietary labels
High Speed Printing at 150mm/s (one shipping label per second). Advanced Thermal Direct technology prints without requiring toner or ink.
Compatible with Windows (XP and newer) and Mac (10.9 and newer) - Rollo offers 5-star U.S. based customer service via Phone, Email, and Remote-Desktop. Easy to setup with short how-to videos.
High-speed label maker prints labels from 1.57" to 4.1" wide with no restriction on the height of the label, ideal for 4" x 6" shipping labels, warehouse labels, barcode and ID labels, bulk mailing labels and more

Product: Brother P-Touch, PTM95, Handy Label Maker, 9 Type Styles, 8 Deco Mode Patterns, Navy Blue, Blue Gray
Brand: Brother
Color: Navy Blue, Blue Gray
Relevance: Exact
Lightweight and portable
Easy type QWERTY (Computer style) keyboard
Easy to read 12 character display
Comes with 9 type styles, 10 framing options and over 200 symbols
Includes 8 DECO mode patterns