Search query: andy milligan

Product: Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions
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A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant....

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken, and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a "soft" area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Product: Blood Theatre
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Product: Monstrosity
Relevance: Exact

Product: The Rats are Coming! The Werewolves are Here!
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Product: Guru the Mad Monk
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Product: The Man with Two Heads
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Product: Sequoia
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Product: Andy Milligan's Seeds & Vapors [Blu-ray/DVD Combo]
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Product: Future Shock: The Story of 2000 AD
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Product: Guru, the Mad Monk
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Product: The Body Beneath
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Product: The Andy Milligan Grindhouse Experience Triple Feature: The Ghastly Ones - Guru The Mad Monk - The Body Beneath
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Product: The Ghastly Ones / Seeds of Sin (Special Edition)
Brand: Image Entertainment
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Factory sealed DVD

Product: The Body Beneath
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Product: The Ghastly One: The 42nd Street Netherworld of Director Andy Milligan (Nicolas Winding Refn Presents)
Brand: FAB Press
Relevance: Complement

Product: Gutter Auteur: The Films of Andy Milligan
Brand: McFarland
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Used Book in Good Condition