Shop Healthy - NYC Health

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Shop Healthy NYC!

Shop Healthy NYC! works to increase access to healthy foods in neighborhoods with high rates of nutrition-related diseases, such as obesity, diabetes and high blood pressure. The program works with food retailers, food suppliers, distributors, local community residents and organizations in neighborhoods that have little access to healthy foods.

Nearly 2,000 stores participate in Shop Healthy NYC! across the city. Shop Healthy NYC! works in the following neighborhoods:

Bronx: West Farms/Fordham, Claremont-Morrisania, East Tremont, Hunts Point, Mott Haven, Longwood and Morris Heights

Brooklyn: Bushwick, Bedford-Stuyvesant, Brownsville and East New York

Manhattan: East, Central and West Harlem

Learn how Shop Healthy NYC! encourages better access to healthy foods.

Get Involved

You can help promote healthy eating with Shop Healthy NYC! Here are a few ways to encourage local food retailers to provide healthy options, such as fruits and vegetables, 100% whole wheat bread and low-sodium canned goods:

Fill out Shop Healthy NYC! Postcards (PDF) [Español] and deliver them to retailers in your community. To get these postcards by mail, call 311 and ask for Shop Healthy postcards.

The How to Adopt a Shop Guide (PDF) offers tips for working with retailers and encouraging them to provide healthy options in their stores.

If your community organization is interested in improving a neighborhood’s food environment by working with food suppliers, distributors and other community groups, see the Shop Healthy Implementation Guide: An innovative approach to changing the food retail environment (PDF).

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Retail Challenge

Each year, food retailers participate in the Shop Healthy NYC! Retail Challenge. The program challenges stores to stock more healthy products, place them in noticeable locations in the store and increase their sales.

Stores that meet these goals and maintain them for at least one month receive a recognition award from their local Borough President's Office. This award recognizes their efforts to offer healthy choices for their communities.

From 2013 to 2019, 368 stores in the Bronx, Brooklyn and Manhattan received this award for their participation in Shop Healthy NYC.

For more information, visit NYC Open Data: Recognized Shop Healthy Stores.

How Shop Healthy NYC! Works

Each year, Shop Healthy identifies food stores in neighborhoods that are in need and reaches out to store owners to introduce the program. Shop Healthy works with these businesses to set goals around stocking and promoting healthy products by providing marketing materials and technical assistance. The program recognizes stores that meet their goals with awards from local Borough Presidents’ Offices.

For more information, email shophealthy@health.nyc.gov

Additional Resources

New York City Food Standards: 2023 Compliance Report (PDF)

NYC Food Metrics Report 2022 (PDF)

NYC Food Metrics Report 2020 (PDF)

Food Forward NYC: 2-Year Progress Report, 2023 (PDF)

Food Forward NYC: A 10-year Food Policy Plan (PDF)

NYC Food by the Numbers (PDF)

NYC Food Standards (PDF)

The Mayor’s Office of Economic Opportunity

More Information

Nutrition Services

Good Choice Nutrition Initiative for Food Distributors

Nutritional Education for Children