The Impact of UI/UX on The Success of Your Mobile App
Tags: mobile
Published: 2018-04-06 11:49:05

---
title: The Impact of UI/UX on The Success of Your Mobile App
published: true
description: Check out the importance of UX in mobile app development and how effective user experience built the trust and satisfaction and thereby improving usability, simplicity.
tags: mobile
---
Whenever it comes to mobile app development, user interface (UI) and user experience (UX) designs play a crucial part. It’s because the success of an application depends on the sort of experience that is offered to the end users. Mobile app developers focus on user interface and user experience design when developing mobile apps because they are aware that experience is the key to app success. 

The primary goal is to attract as many users on the mobile app as possible and engage them for longer durations. Especially when app stores are loaded with countless applications, engagement and user experience are the key differentiators. This is why every [mobile application development solutions](https://www.rishabhsoft.com/mobile) provider works towards enhancing the user interface and user experience design of their applications. Let’s take a look at some aspects to understand the significance of user interface and user experience design.

Understanding User Experience Design (UX) - It is the process of enhancing the levels of satisfaction and loyalty in customers. This is done by focusing on ease of use and intuitiveness in using the mobile app.

Understanding User Interface Design (UI) - It considers the entire look and feel of your mobile app. This basically involves how the mobile app looks to the customer. Both these ingredients are of equal importance when we talk about the success of the mobile app.

##Significance of UI/UX Designs for Application Development

1. **Attracting & Engaging Users**: 
Whenever a user accesses your mobile app, the first couple of seconds are critical. If the user is disappointed or disinterested seeing your app design, you are likely to lose that user to your competitors. The second critical factor is user engagement. If your mobile app is engaging enough, the user would not only be compelled to use and explore your app but also recommend it to their family and friends. 

2. **Simplifying Navigation**:
Make navigation easier means the user can comfortably browse through your application without any obstructions. The idea is to allow users to perform desired actions and fulfill the purpose with a minimum number of clicks. This ultimately encourages users to explore your app further. In a case where the app navigation is complicated, you will likely lose the users to your competitors. 

3. **Highlighting Important Features & Functions**:
You must always focus on highlighting the important design elements of your website. For instance, a product name and image are vital for your website and so are the shipping terms and conditions. But the product image and attributes must be highlighted first while placing the shipping terms and conditions on the checkout screen when a user adds an item to the cart.

4. **Intuitiveness**:
The intuitiveness and the success of your mobile app are directly proportional. This means you must ensure that your design is simple yet appealing and impactful. Avoid levying too many features or any clutter that triggers the user to abandon you. Make use of minimum features and functions used to the optimum levels. The simpler your apps are, the more users it will attract. 

The above-mentioned tips will ensure a seamless user interface and a great user experience. Let us know in the comments about the factors you considered when designing the user interface and user experience for your mobile app.