Informatica with Bill Creekbaum
Tags: informatica, bigdata, datamanagement, podcast
Published: 2019-07-08 18:18:39

---
title: Informatica with Bill Creekbaum
published: true
tags: Informatica,Big Data,Data Management, Podcast
canonical_url: https://www.gcppodcast.com/post/episode-184-informatica-with-bill-creekbaum/
---

[Listen Now!](https://storage.googleapis.com/eps/Google.Cloud.Platform.Podcast.Episode.184.mp3)

Happy Independence Day to our American listeners! [Mark Mandel](https://twitter.com/Neurotic) is back today as he and [Gabi Ferrara](https://twitter.com/gabidavila) interview Bill Creekbaum of Informatica to learn how they work with Google Cloud for a better big data user experience. [Mark Mirchandani](https://twitter.com/markmirch) is hanging around the studio as well, bringing some cool things of the week and helping with the question of the week!

Informatica provides data managing products that offer complete solutions focusing on metadata management, integration, governance, security, data quality, and discoverability. Bill’s job at Informatica is to ensure these products really take advantage of the strengths of Google Cloud Platform. One such example is a product that allows customers to design in Informatica and push their projects to Cloud Dataproc. Informatica also offers similar capabilities in BigQuery. When moving data from on-prem to the cloud, customers can use Informatica and Google Cloud together for a seamless transition, cost savings, and easier data control.

Together, Informatica and Google Cloud can also facilitate the acquisition of high quality data. To have better, more trustworthy output, data inputed needs to be safe to access, have few or no duplicates and null values, and be complete. To achieve this, developers usually use a combination of the Informatica tools Intelligent Cloud Services, Enterprise Data Catalog, and Big Data Management, and the Google tools BigQuery, Cloud Storage, Analytics, Dataproc, and Pub/Sub.

Bill’s closing advice for companies comes in three parts: take stock of the data you’ve got, set goals, and develop a well-rounded team.

##### Bill Creekbaum

Bill Creekbaum is Sr. Director of Product Management for Cloud, Big Data, and Analytic Ecosystems at Informatica. He is focused on delivering market leading unified data management platforms and services that help customers take advantage of their greatest assets, data. Bill has been in product management and product marketing for more than 20 years and for the past 10 has been focused on successfully delivering SaaS and Cloud Applications to the market. Prior to joining Informatica, Bill has worked at SnapLogic, GoodData, Oracle, Microsoft, Mindjet, and more. See more of Bill’s experience on [LinkedIn](https://www.linkedin.com/in/billcreekbaum).

##### Cool things of the week

- Google Cloud + Chronicle: The security moonshot joins Google Cloud [blog](https://cloud.google.com/blog/topics/inside-google-cloud/the-security-moonshot-joins-google-cloud)
  - GCP Podcast Episode 135: VirusTotal with Emi Martinez [podcast](https://dev.to/gcppodcast/virustotal-with-emi-martinez-48f-temp-slug-5807885)
- Introducing Equiano, a subsea cable from Portugal to South Africa [blog](https://cloud.google.com/blog/products/infrastructure/introducing-equiano-a-subsea-cable-from-portugal-to-south-africa)
- Kubernetes 1.15: Extensibility and Continuous Improvement [blog](https://kubernetes.io/blog/2019/06/19/kubernetes-1-15-release-announcement/)
- Future of CRDs: Structural Schemas [blog](https://kubernetes.io/blog/2019/06/20/crd-structural-schema/)
- See how your code actually executes with Stackdriver Profiler, now GA [blog](https://cloud.google.com/blog/products/management-tools/see-how-your-code-actually-executes-with-stackdriver-profiler-now-ga)

##### Interview

- Informatica [site](https://www.informatica.com/)
- Informatica for GCP [site](https://www.informatica.com/gcp)
- BigQuery [site](https://cloud.google.com/bigquery/)
- Cloud Storage [site](https://cloud.google.com/storage/)
- Cloud Dataproc [site](https://cloud.google.com/dataproc/)
- Intelligent Cloud Services [site](https://www.informatica.com/products/cloud-integration.html)
- Enterprise Data Catalog [site](https://www.informatica.com/products/big-data/enterprise-data-catalog.html)
- Big Data Management [site](https://www.informatica.com/products/big-data/big-data-edition.html)
- Google Analytics [site](https://marketingplatform.google.com/about/analytics/)
- Pub/Sub [site](https://cloud.google.com/pubsub/)
- Google Cloud & Informatica: Accelerate your Data-Driven Digital Transformation [webinar](https://www.brighttalk.com/webcast/10477/334888)
- Informatica for Google BigQuery [data sheet](https://www.informatica.com/content/dam/informatica-com/global/amer/us/collateral/data-sheet/google-bigquery-connector_data-sheet_3299en.pdf)
- Informatica Intelligent Cloud Services for Google BigQuery [site](https://informatica-google.orbitera.com/c2m/trials/signup?testDrive=976&goto=%2Fc2m%2Ftrial%2F976)

##### Question of the week

[If I want to have my App Engine Application serve any subdomain on my custom domain, how do I do that?](https://cloud.google.com/appengine/docs/standard/python/mapping-custom-domains#using_subdomains)

##### Where can you find us next?

Gabi is done traveling.

Mark Mirch’ is working on [Stack Chat](https://www.youtube.com/playlist?list=PLIivdWyY5sqJvwGd0PTzSx1j0cePX0INl).

Mark Mandel is going to [Tokyo Next](https://cloud.withgoogle.com/next/tokyo/), [Open Source in Gaming Day](https://events.linuxfoundation.org/events/open-source-in-gaming-day-2019/attend/about/), and the [North American Open Source Summit](https://events.linuxfoundation.org/events/open-source-summit-north-america-2019/).

##### Sound Effect Attribution

- “small group laugh 6.flac” by tim.kahn of [Freesound.org](https://freesound.org)
- “Chewing, Carrot, A” by Inspector J of [Freesound.org](https://freesound.org)
- “Testtone1000hz” by Jobro of [Freesound.org](https://freesound.org)
 ![](http://feeds.feedburner.com/~r/GcpPodcast/~4/ii35rslspRs)