Why You Need to Do SEO on Your Own 
Published: 2018-07-16 11:39:18

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title: Why You Need to Do SEO on Your Own 
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<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Small and medium businesses are actively conquering the market. If you do not have a thoughtful strategy and effective tools, get prepared to give up your place at the top in favor of your persistent competitors.</span></p>
<p>&nbsp;</p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you're not ready to give up, it's a high time to start working on SEO or at least evaluate the effectiveness of your SEO contractor &ndash; specialist or agency. To cope with both tasks, you don't need dozens of tools and big experience, you just need this ultimate guide.</span></p>
<p>&nbsp;</p>
<h2 style="line-height: 1.8529411764705883; margin-top: 8pt; margin-bottom: 8pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 22.5pt; font-family: Georgia; color: #ff0000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stage 1</span></h2>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><strong><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Audit your website to set a diagnosis </span></strong></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Such platforms like SE Ranking, Screaming Frog or </span><span style="font-size: 11.5pt; font-family: Arial; color: #333333; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">MySiteAuditor</span><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> recommend to start the SEO process from auditing your website. This means that first you have to create your own project in the system and connect Google Analytics. Then you will be able to run a health check of your domain and find errors that prevent your website from being highly rated.</span></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The </span><a style="text-decoration: none;" href="https://seranking.com/website-audit.html"><span style="font-size: 12pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">website audit tool from SE Ranking</span></a><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> will check as many pages as you need and provide valuable tips at every step.</span></p>
<p><img src="https://thepracticaldev.s3.amazonaws.com/i/dwcllypckaj55cmb6jm7.png" alt="" width="1184" height="918" /></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This tool will check your website health for more than 70 parameters and give recommendations for the elimination of all detected errors &ndash; related to technology, content and usability. You can simply get all the information on how to improve the performance of your website from the comprehensive reports in the .pdf format.</span></p>
<h2 style="line-height: 1.8529411764705883; margin-top: 8pt; margin-bottom: 8pt; background-color: #ffffff;"><span style="font-size: 22.5pt; font-family: Georgia; color: #ff0000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stage 2</span></h2>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><strong><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Monitor your competitors to outsmart them</span></strong></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To analyze your main rivals, first get answers to the following questions: "</span><em><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Who are your main competitors?</span></em><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">" and "</span><em><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What do they put into action and how</span></em><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">?". And then try to figure out how to catch up and surpass them.</span></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You have two ways to get the information you need &ndash; learn all the details yourself or use some powerful tools like Moz, SEMRush or SE Ranking. It will provide you with valuable information about the organic and paid traffic of your competitors.</span></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With these tools, you can:</span></p>
<ul style="margin-top: 0pt; margin-bottom: 0pt;">
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Monitor your competitors' rankings: find out information about their organic and paid traffic, budget, traffic volume and the number of clicks.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Discover their ads and determine which ones were the most effective and popular. Based on these data, you can understand how to improve your content strategy.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Collect a list of the most popular keywords and pick the ones that will work best for you.</span></li>
</ul>
<h2 style="line-height: 1.8529411764705883; margin-top: 8pt; margin-bottom: 8pt; background-color: #ffffff;"><span style="font-size: 22.5pt; font-family: Georgia; color: #ff0000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stage 3</span></h2>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><strong><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use a marketing plan to kick start the SEO process</span></strong></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have you ever wondered why a long-term planning helps you to achieve your goals faster? The bottom line is, when the destination is determined, you know where to go and have time to think how to get there. So, what you really need at this stage is an exact guide that will help you to achieve your goals step by step. There are many online to-do lists and plans, and here is the short list of the most valuable:</span></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><a style="text-decoration: none;" href="https://seranking.com/marketing-plan.html"><span style="font-size: 12pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Marketing Plan from SE Ranking</span></a></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><a style="text-decoration: none;" href="https://www.hubspot.com/marketing-plan-template-generator"><span style="font-size: 12pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Marketing Plan Generator by HubSpot</span></a></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><a style="text-decoration: none;" href="https://www.business.com/articles/sample-marketing-plan-outline-and-template/"><span style="font-size: 12pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Marketing plan Template by Business.com</span></a></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In addition you can:</span></p>
<ul style="margin-top: 0pt; margin-bottom: 0pt;">
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Customize the marketing plan by adding your own tasks that need to be accomplished.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Assign tasks to other users without logging into your CRM or using any other additional tools.</span></li>
</ul>
<p><img src="https://thepracticaldev.s3.amazonaws.com/i/6nbtlkj719a9glsh5qxo.png" alt="" width="1157" height="961" /></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The SE Ranking marketing plan, for example, includes valuable recommendations based on your site analysis:</span></p>
<ul style="margin-top: 0pt; margin-bottom: 0pt;">
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Strategy and pre-launch care.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Keywords: research and implementation.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">On-page optimization.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Off-page optimization.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">SMM.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Your own tasks.</span></li>
</ul>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The plan also contains many links to useful sources such as articles with tips or Bing Webmaster tools.</span></p>
<ul style="margin-top: 0pt; margin-bottom: 0pt;">
<li style="list-style-type: none; font-size: 12pt; font-family: Arial; color: #808080; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;">&nbsp;</li>
</ul>
<h2 style="line-height: 1.8529411764705883; margin-top: 8pt; margin-bottom: 8pt; background-color: #ffffff;"><span style="font-size: 22.5pt; font-family: Georgia; color: #ff0000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stage 4</span></h2>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><strong><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Regularly check rankings to quickly adjust</span></strong></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There is only one way to control your rankings &ndash; track them regularly as they may change rapidly to the search engine updates. Thanks to rank tracking tools, you can get 100% accurate data regardless of algorithm changes.</span></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; text-align: justify; background-color: #ffffff;"><em><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How it performs:</span></em></p>
<p><img src="https://thepracticaldev.s3.amazonaws.com/i/uajg1ygsnj4m6u4plhbs.png" alt="" width="1150" height="712" /></p>
<ul style="margin-top: 0pt; margin-bottom: 0pt;">
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can set a target URL for each of your keywords and get a notification in case it doesn&rsquo;t fit the one in the SERP. </span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can track rankings locally up to the zip-code. For example, if you have a flowers shop in Chicago, you can check your rankings in a particular area and take advantage of this data.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The trend of mobile search is growing every year, and by 2020 it will exceed searches from the PC (</span><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the number of </span><a style="text-decoration: none;" href="https://www.statista.com/statistics/368746/us-mobile-search-users/"><span style="font-size: 12pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">mobile search users</span></a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is expected to increase to 221 million users by 2021</span><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">). That's why it's so important to track the rating of mobile devices and use this data to create successful advertising. </span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can check your rankings in both Google Maps and YouTube.</span></li>
<li style="list-style-type: disc; font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Some tools have a user-friendly intuitive interface with many charts and data filters that help prioritise the most relevant and important information.</span></li>
</ul>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; background-color: #ffffff;">&nbsp;</p>
<h2 style="line-height: 1.8529411764705883; margin-top: 8pt; margin-bottom: 8pt; background-color: #ffffff;"><span style="font-size: 22.5pt; font-family: Georgia; color: #ff0000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stage 5</span></h2>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt; background-color: #ffffff;"><strong><span style="font-size: 12pt; font-family: Arial; color: #333333; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Become visible in social media</span></strong></p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you want to get the most traffic from social networks, you need to be active online and attractive to users. Hootsuit, TweetDeck or Sprout Social will help you to get social networks analytics and manage your social communications alongside with SEO projects at one platform. Thereby you do not have to switch to other platforms or pay for additional tools.</span></p>
<p>&nbsp;</p>
<p style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you want your business to become profitable, you can't ignore SEO. Set your goal and arm yourself with powerful tools. There are many options at the market &ndash; try the tools you consider useful and follow the steps described above to create a solid foundation for successful SEO. </span></p>