Article on Flutterwave
Published: 2019-09-26 21:20:20


Africa as a continent is growing rapidly, from an underdeveloped continent to a developing continent. Every aspect of its economy is rising and a technology that matches the rapid increase in the economy is needed especially in the business sector. To this effect I introduce to you an online payment solution for businesses across Africa, I introduce FLUTTERWAVE.
Flutterwave Company is an online payment company that was founded in 2016 by a team of innovative, creative entrepreneurs, engineers, and ex-bankers. It's a platform designed to make life easier for businesses around the globe more especially businesses in Africa. Its mission is to connect Africa to the digital global economy by building payments infrastructure thereby inspiring a wave of prosperity in Africa. It has its headquarters located in San Francisco and its branches in Lagos, Nairobi, Accra, and Johannesburg. Flutterwave is located in over 154 countries in the world and hopes to keep expanding across the globe.
The trust in flutterwave had been so pronounced that most online businesses use it as a medium of payment. Such online businesses include Uber an online marketplace, OjaExpress an online market that deals on groceries, Flywire an online platform for international students, and so much more like TransferWise, Kiki Kamau, booking.com, etc.
Categories of services provided by this company include developer API, Payment, and Software. It has space for developers to build new features on the company's site for better efficiency.
The products offered by flutterwave are Rave and Barter.
Rave is a payment link used to access and accept payment methods from customers around the world. It makes it easy to make a payment from any part of the world and also to accept payment from customers anywhere in the world. The methods of payment could be using cards such as verve, master card, vista etc or using bank account payment or mobile wallet payment. A user or customer could use the following integrated payout systems to make transactions: Automated Clearing House (ACH), Unstructured Supplementary Service Data( Ussd), mobile money, credit & debit and cash tokens to make transactions.
Barter is an app that helps a customer manages his finances. It does this by having a detailed report on the expenses made from the app. It shows the spending patterns that have occurred over a period of time and then it gives insights on things that are necessary to be done. The app is friendly, easy to use and comes in handy when decisions in businesses are to be made concerning spending.
Advantages of flutterwave in our society include:
Saves time: flutterwave has saved a lot of businesses from suffering loss by saving a lot of time for transactions to be carried out, which has helped them grow.
Unnecessary cost:flutterwave has also saved businesses and individuals from making unnecessary decisions which will be more costly.
Others include building a growing developer community, easy and secure payments, improved payment performance and an open market opportunity.
The major disadvantage of this is the elite market target.
The major achievement of this company in our society is that since its inception, it has increased investments in society. People are now willing to make investments because they are sure of their money coming back to them. This is as a result of the increase in cash flow which arises from the instant payments made on transactions. It has also increased payments in the business line.