Exploring Content marketing and SEO in 2019 and beyond
Published: 2019-03-27 23:47:43

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title: Exploring Content marketing and SEO in 2019 and beyond
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In the Eagles’ Nest, we are true content marketing evangelists: we’ve seen it’s influence, we know its force and we know the evolution it’s going through. And as this field continues to expand, so does the capacity for it to bring on huge ROI for those that take it all on board. So as 2019 starts to roll around, what can you expect to see in 2019 in the content marketing landscape?

Social media still a driving factor

Facebook still reigns as the king of this medium, with the highest user numbers still active across the globe. Meanwhile, Instagram (also <a href="http://facebook.com">owned by Facebook</a>) continues to dominate the headlines – widely adopted by celebrities and brands of all types. On the other end of the spectrum, LinkedIn is gearing up for a big year in the next 12 months, with a huge However 145% growth in users during 2018 proving that the platform is one to keep an eye on. The B2B platform carries huge potential for brands looking to power up their professionalism and industry authority, presenting the capacity to share thought leadership content, trade articles, customer testimonials and recommendations. It brings weight to your message and this will only become more vital in 2019.


The power of the moving image 

According to Tubular Insights, video is projected to be account for around 79% of global internet traffic by 2020. The importance of the moving image should not be overestimated or ignored, with marketers critically needing to get onboard the train in the New Year, before it has been and gone. However, this is likely to become a crowded and competitive market, so the need to diversify this content with unique and original concepts is vital. Consider adding live videos and streaming, webinars and webcasts to your tool box. 

Get vocal with podcasts

Podcasting has almost become mainstream (maybe due to our true crime addiction...Serial, anyone?), and some shows are multimillion dollar businesses in their own right. In Australia, around 22% of adults listen to podcasts at least once a month, while in the US, the figures are over 50%. Engagement levels are high due to the opt-in nature of the medium. Additionally, and most importantly, these listeners are highly likely to discuss what they listen to with friends, family and colleagues, meaning the potential for word-of-mouth is massive. 

Long-form content

Longer articles and content over 2,000 words is more likely to be shared than shorter forms.  They’re also significantly more favoured in search result rankings and are generally considered to be more trustworthy by readers. Long-form content will only continue to grow over 2019,  so providing carefully planned, quality-driven articles will help to cement reputation and authority across your business. 

Our best friends: Alexa and Siri

“Alexa, how many Australians have a smart speaker?” about 5%. After rising to popularity across the market this year, the growth of smart speakers in Australia has outstripped the US. Amazon Alexa, Google Home and now <a href="https://www.apple.com/au/homepod/">Apple HomePod</a> are quickly becoming the central hub of our living rooms, becoming an essential part of our lives and daily routines. In 2019, this will drive more audio content and the need for <a href="https://www.digitaleagles.com.au/services/search-engine-optimisation-seo/">SEO</a> to address voice search requirements.

Getting savvy with AI and chatbots

The 24/7 always-on, almo-human, customer service approach is already here. The rapid evolution of AI is constantly improving the performance of chatbots, which in turn affects the way we interact with businesses around us. Chatbots have the potential to reduce operating costs, improve consistency and predict customer behaviour. Even global news outlets are employing this method to deliver headlines to Facebook users through Messenger. Global investment is huge at the moment and will massively affect marketing budgets in the next decade, with 2019 set to kick it all off. 

What are your predictions? Let us know in the comments.