3 Best Ways to Optimise Emails for Success
Published: 2019-11-20 10:38:42


Since, emails have surfaced as a marketing tool. They have been super effective in converting prospects and existing customers into Sales and Revenue. Regardless of business, industry and niche, email marketing is equally favorable. A targeted audience is available 24/7 on their smartphones, it depends upon efficiency of a brand how quick it reaches to them on their devices. So, if you want to create unmatched experience for your subscribers. Here, I’m going to share 3 best ways to optimize email for success. 

Let’s begin!!

<b>1- Your Email List is your Marketing Asset</b> 

You’re prepared and determined that your mails are going to land into the inbox, but here you need to focus on most important thing for accomplished email marketing: List of subscribers – Yes, an email list is a marketing asset for any business irrespective of size and industry. Because, it gives you crystal-clear idea of your targeted audience: all those people you’re trying to reach and connect.

If you’re an email marketer, or anybody, you will find this fact pretty alarming:

An average email list shrinks by about 30% - 35% each year.

It means that about 1/3 of your audience is going to unsubscribe you annually. Quite frightening, isn’t it? It’s the reason that building an email list strategically is crucial for the success. 
Here, I’m not suggesting you to place static opt-in form uselessly right on the footer of your website – It is overpromotion and non-professional.  You must look for opportunities to build results-driven email list, and be watchful of spots where you interact with your targeted audience: it can be your official website, social media channels, or events happening near you. Keep in mind: It is a fair game and your success depends upon how valuable things you’re sharing with your targeted audience once they join your list.
Since, growth is ultimate target for your business, therefore, keep your email list clean and short using legitimate list growth methods. Always focus on quality, not just quantity. Don’t forget to provide lead magnets, they will entice the right type of subscribers for your emails.

<b>2- Never Ask More Information on Signup Form</b>

An important thing to remember about your signup form? Don’t ask for too much information right away. This is the key thing that you should always remember about signup form –More hasty you will be to gather information on signup form, the fast you will lose the trust of email subscribers.

Similarly, it is tried-and-tested that the more field you will add up into your signup form, the quicker you will lose the conversion rate. 

However, if you do need more information from people, make them familiarized with your brand – create empathy first. Likewise, pay close attention to your email metrics because they help you find out which is the best content type for your clients, what are they opening most and where they are clicking. This data will definitely help you strategize your email marketing for success.

All-in-all, if you don’t want to miss opportunities and subscribers – don’t overpromote yourself and neither ask for more information straight off. Build rapport and share valuable solutions with clients. They will be quickly attracted to you.


<b>3- Leverage from the Power of Email Automation</b> 

Succeeding at email marketing isn’t a piece-of-cake. It takes time and efforts. Here comes automation for your rescue- email automation scales your efforts. Undeniably – It helps you achieve your email marketing targets at scale.
At first, automation might seem little less-credible.  It does feel daunting to trust a ‘Robot.’ But if you’ll apply careful planning coupled with well-perceived strategy to automate email marketing- you will see your results going through the roof within short period of time.  Here is the fact that clearly describes how effective email automation is for today’s corporate world: All those businesses that use email automation experience over 451% <a href="https://www.golpik.com/blog/5-foolproof-ways-to-generate-leads-for-your-business/">increase in qualified leads</a>. 

If you’re getting started with automation for the first time – Embark on your journey with welcome mails. Why Welcome Emails? Because these are the emails which will help you build relationship with clients – they will take interest, feel engaged to be a part of your email list.

Long story short, following are the important things that your welcome emails should accomplish:

- They must be delivering promises that you made on your signup form.
- They must set expectations for subscribers.
- They must share social proof of your brand.

If you want to succeed at email marketing greatly, always remember – An effective marketing happens with clarity of purpose, objectives and end-users in mind. It is only possible by serving right people at the right time.

Along the way, if you find that one of your long-time subscribers hasn’t opened one of your emails in a while- this inactivity is a trigger that you need to think about automating re-engagement because an inattentive subscriber is a big loss for you. Still, you can leverage the power of email automation in your favor. Better re-engage people with all sorts of opportunities i.e. Birthdays wishes or on important events – this thing will stimulate a subscriber’s behavior and possibly, you will be able to build win-win like situation.



<b>Final Words: Learn 3 Best Ways to Optimize Emails for Success</b>

Finally, a) Always treat your email list as a marketing asset, b) Don’t ask for more information on sign up straightaway – It’s not right strategy, c) Automate emails and save your time, money and energy. These are three best ways to optimize emails for success – guaranteed. All you need to do is to apply them smartly at the right time. Sooner or later, you will be capable of optimizing emails for ultimate success.