Mobile Marketing Glossary: A Comprehensive List of Terms You Need to Know
Published: 2019-12-02 16:51:15

ARPDAU, CPC, MAU, DAU, ASO... No, I’m not having a stroke, I’m just listing some terms from our <a href="https://www.blog.udonis.co/mobile-marketing/mobile-games/what-is-mobile-marketing">mobile marketing</a> glossary. Do you know what all of them mean?

If you work or have an interest in mobile marketing, you hear many <strong>technical terms</strong> thrown around. As new mobile marketing practices emerge, we need a way to effectively describe and communicate them. That’s why new words and terms are being invented all the time.

That’s all fine and dandy, but the challenge is keeping up with <strong>mobile marketing terminology</strong>. Let’s be honest, it can get quite confusing, no matter how knowledgeable you are. That’s why you need to go over this mobile marketing glossary. Nobody wants to look stupid in front of a coworker or in a business meeting.

If you’re a beginner and just getting into mobile marketing, this glossary is the perfect <strong>cheat sheet</strong>. Read it, learn it, and master it because you’re going to need it.

If you’re an expert in the field, you probably know many of these terms. Congratulations! But don’t be so quick to dismiss it. It’s always a good idea to refresh your memory. It will help you <strong>stay on top of your game</strong>. And who knows, perhaps you’ll find a couple of mobile marketing terms you’re not familiar with?

This mobile marketing glossary will be helpful to you regardless of your level of expertise. So, let’s take a deep dive into the mysterious and often confusing world of mobile marketing terminology. Once we’re done, you’ll know them like the back of your hand!

<img class="alignnone wp-image-18824 size-full" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-glossary-letter-a-Copy.jpg" alt="mobile marketing glossary letter a" width="940" height="788" />

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<h2>A/B Testing</h2>
Also known as split testing. A process of comparing two variants.
<h2>Ad Campaign</h2>
A set of advertisement messages that have a common idea and goal.
<h2>App Monetization</h2>
Making money from a mobile app through different techniques. Find out how to choose an app monetization platform <a href="https://www.blog.udonis.co/mobile-marketing/mobile-apps/app-monetization-platform">here.</a>
<h2>App Personalization</h2>
A process of personalizing the app experience in order to meet the needs of specific groups of users.

You can learn more about mobile app personalization <a href="https://www.blog.udonis.co/mobile-marketing/mobile-apps/mobile-app-personalization">here</a>.
<h2>ARPU</h2>
A ratio of average revenue per user.
<h2>ARPDAU</h2>
A ration of average revenue per daily active user. Find out more about ARPU and ARPDAU <a href="https://www.blog.udonis.co/analytics/calculate-and-increase-arpu-and-arpdau">here.</a>
<h2>ASO</h2>
Stands for <a href="https://www.blog.udonis.co/mobile-marketing/mobile-games/app-store-optimization-mobile-games">App store optimization</a>. A process of optimizing the app store page to increase the visibility of an app.

If you want to learn more about app store optimization, check out our <a href="https://www.blog.udonis.co/mobile-marketing/mobile-apps/complete-guide-to-app-store-optimization">simple ASO guide</a>.

<img class="alignnone wp-image-18825 size-full" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-glossary-letter-b-Copy.jpg" alt="mobile marketing glossary letter b" width="940" height="788" />
<h2>Backlinks</h2>
Inbound links to a webpage.
<h2>Bounce Rate</h2>
Percentage of website visitors who leave the site after viewing only one page.

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<h2>Churn Rate</h2>
A percentage of users who discontinued using an app.
<h2>Chatbot</h2>
A piece of AI software engaged with a real person in a mimicked conversation.
<h2>Click to Call</h2>
Mobile ads created with the goal of getting people to call a business.
<h2>CPA</h2>
Stands for cost per acquisition. It’s a metric that calculates the cost for a specific action user takes.
<h2>CPC</h2>
Stands for cost per click. The cost of one ad click in a pay-per-click campaign.
<h2>CPCV</h2>
Stands for cost per completed view. It measures the cost of one completed video view.
<h2>CPE</h2>
Stands for cost per engagement. It measures how much you pay when a user engages with an ad.
<h2>CPI</h2>
Stands for cost per install. It measures the cost of one install of a mobile app.
<h2>CTA</h2>
Stands for call to action. It is a piece of content (text, image, etc.) that encourages a user to take a specific action.
<h2>CTR</h2>
Stands for click-through rate. It is a ratio of users who click on an ad to the number of impressions (times an ad is shown).
<h2>Conversion</h2>
A conversion happens when the user completes a desired goal or takes a specific action. Usually, it’s a response to a CTA.
<h2>CPM</h2>
Stands for cost per mile. It measures how much one thousand ad clicks or views cost.
<h2>CR</h2>
Stands for conversion rate. It is the number of users who have taken a desired action.
<h2>CRO</h2>
Stands for conversion rate optimization. It is a process of increasing conversions through different methods and strategies.
<h2>Cohort Analysis</h2>
A method of studying the behavior of groups of similar users (cohorts).

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<h2>DAU</h2>
Stands for daily active users. It is the percentage of unique daily users that visit a website or use an app.

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<h2>Engagement Rate</h2>
It measures how much users engage with a piece of content.ž

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<h2>Funnel</h2>
It is a model used in marketing that describes an assumed journey a customer takes from awareness to purchase.

<img class="alignnone size-full wp-image-18808" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-terms-letter-g.jpg" alt="mobile marketing glossary letter g" />
<h2>Geo-conquesting</h2>
A location-based mobile marketing technique of targeting users who are in near proximity of your competitor’s location.
<h2>Geo-fencing</h2>
A location-based mobile marketing technique of setting a virtual fence around a desired location with the goal of targeting users who enter it.
<h2>Geo-targeting</h2>
A subdomain of geo-fencing. It is a technique of targeting users based on their location and demographics.
<h2>Geo-location</h2>
A process of identifying a device’s geographic location.

<img class="alignnone size-full wp-image-18809" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-terms-letter-i.jpg" alt="mobile marketing glossary letter i" />
<h2>Impressions</h2>
The number of times an ad has been shown to the target audience, regardless of whether the users clicked on it or not.
<h2>IAP</h2>
Stands for in-app purchase. It describes a product or feature a user buys inside the app.
<h2>In-app Ads</h2>
A type of ads served inside mobile apps.
<h2>In-app Message</h2>
A type of message or notification that is displayed inside a mobile app.
<h2>Influencer</h2>
An individual who has authority in their field, great connection with their audience, and can influence people’s purchasing decisions.
<h2>Interstitial Ads</h2>
A popular type of full-screen ad format.
<h2>Incent Traffic</h2>
A type of traffic where users receive a reward for completing an action like installing an app.

<img class="alignnone size-full wp-image-18810" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-terms-letter-k.jpg" alt="mobile marketing glossary letter k" />
<h2>Keywords</h2>
One of the key parts of search engine optimization. Keywords are the phrases people use to conduct a search.
<h2>KPI</h2>
Stands for key performance indicator. It measures a company’s progress towards achieving the desired goals.

<img class="alignnone size-full wp-image-18811" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-terms-letter-l.jpg" alt="mobile marketing glossary letter l" />
<h2>Landing Page</h2>
A standalone web page created with the goal of conversions.
<h2>LTV</h2>
Stands for lifetime value. It is a metric that shows you revenue that each user got you in the entire lifetime of using the app.
<h2>Location-based Mobile Marketing</h2>
A marketing strategy that targets mobile users based on their geographic location using different techniques like geotargeting and geo-conquesting.

You can learn more about location-based marketing <a href="https://www.blog.udonis.co/mobile-marketing/location-based-mobile-marketing">here.</a>

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<h2>MAU</h2>
Stands for monthly active users. It is a percentage of unique monthly users that visit a website or use an app.

<img class="alignnone size-full wp-image-18813" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketing-terms-letter-n.jpg" alt="mobile marketing glossary letter n" />
<h2>Native App</h2>
An app that is created for use on a specific platform or device.
<h2>Non-incent Traffic</h2>
It is organic traffic achieved by advertising.

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<h2>Onboarding</h2>
It is a process used to get new users familiar with a mobile app.

<img class="alignnone size-full wp-image-18815" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketintg-terminology-letter-p.jpg" alt="mobile marketing glossary letter p" />
<h2>Organic Traffic</h2>
It is a type of non-paid traffic that comes from search engines.
<h2>PPC</h2>
Stands for pay-per-click. A type of advertising where you pay every time a user clicks on your ad.
<h2>Programmatic Media Buying</h2>
Use of automation when purchasing ads.
<h2>Push Notifications</h2>
A pop-up message from an app that appears on the user’s mobile device.

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<h2>QR Code</h2>
A barcode that is scannable with mobile devices.

<img class="alignnone size-full wp-image-18816" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketintg-terminology-letter-r.jpg" alt="mobile marketing glossary letter r" />
<h2>ROI</h2>
Stands for return on investment. It measures the net profit of an investment relative to the amount of money that was invested.
<h2>Reach</h2>
The number of users who have seen an ad.
<h2>Remarketing</h2>
A strategy of showing ads to users who have visited your website previously.
<h2>Retention Rate</h2>
It shows you how many users return to your app after installing it. Read about why you need to track user retention in mobile apps and games <a href="https://www.blog.udonis.co/mobile-marketing/why-you-need-to-track-user-retention-in-mobile-apps-and-games">here.</a>

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<h2>Segmentation</h2>
The process of diving users into groups based on similar characteristics.
<h2>SEO</h2>
Stands for search engine optimization. It’s the process of optimizing a website with the goal of getting more organic traffic.
<h2>Session Intervals</h2>
The amount of time that passes between two app sessions.
<h2>Session Length</h2>
The amount of time a user spends using the app.

<img class="alignnone size-full wp-image-18818" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketintg-terminology-letter-t.jpg" alt="mobile marketing glossary letter t" />
<h2>Targeting</h2>
It refers to selecting a group of people you want to reach with your marketing efforts.
<h2>Time of Inactivity</h2>
The amount of time that has passed from the user’s last interaction with an app.

<img class="alignnone size-full wp-image-18819" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/mobile-marketintg-terminology-letter-u.jpg" alt="mobile marketing glossary letter u" />
<h2>UX</h2>
Stands for user experience. It refers to the experience a user has while using your app or website.
<h2>User Acquisition</h2>
The process of acquiring new users on a platform like an app or website.
<h2>To Summarize</h2>
Hopefully, now you have a much better grasp of mobile marketing terminology. Bookmark it and come back to it whenever you need. Our memory is a tricky thing, so it’s always good to have a reminder.

Also, we’ll keep updating our mobile marketing glossary with new terms, so check in from time to time to get the new updates.

<strong>Have we missed any important marketing terms? Let us know! If you need more clarification on a specific term you find hard to understand, reach out to us in the comments below! </strong>
<h2><strong>Read More About Mobile Marketing </strong></h2>
<ul>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/mobile-marketing-trends-in-2020#Voice_Search_Optimization">Mobile Marketing Trends in 2020</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/mobile-games/what-is-mobile-marketing">What is Mobile Marketing</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/benefits-of-mobile-marketing">8 Benefits of Mobile Marketing</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/winning-mobile-marketing-strategy">How to Start a Winning Mobile Marketing Strategy</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/types-of-mobile-marketing-strategies-2020">10 Types of Mobile Marketing Strategies to Master in 2020</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/mobile-marketing-strategies-2019">The Hottest Marketing Strategies for Mobile Games Right Now</a></li>
</ul>
<h2><strong>About </strong><a href="https://udonis.co/"><strong>Udonis</strong></a><strong>:</strong></h2>
In 2018 &amp; 2019, Udonis Inc. served over 14.1 billion ads &amp; acquired over 50 million users for mobile apps &amp; games. We’re recognized as <a href="https://udonis.co/about?utm_source=blog&amp;utm_medium=post">a leading mobile marketing agency</a> by 5 major marketing review firms. We helped over 20 mobile apps &amp; games reach the top charts. Want to know how we make it look so effortless? <a href="https://udonis.co/contact?utm_source=blog&amp;utm_medium=post">Meet us</a> to find out.