How to make an event around your product launch
Tags: growth, marketing, tips
Published: 2019-10-08 10:42:46

---
title: How to make an event around your product launch
published: true
description: Growth idea for your next product launch
cover_image: https://images.unsplash.com/photo-1505373877841-8d25f7d46678?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=500&q=60 
tags: growth, marketing, tips 
---

This article was originally published on my project [Growthhacklist](https://growthhacklist.com), where I try to help people grow their online business.



Big companies like Apple or Facebook have big events to announce new products or services  - so why don’t you do a little event around your launch too? 

Impossible - well, not really. Take a look at the launch event around the second version of Leave Me Alone App. For their newest version of their email unsubscribe service they created a launch stream on Twitch interviewing well known indie makers. 

##Ideas you can do around the launch event

* Interview people in your niche
* Bring in guest speakers
* Do an AMA
* Q&As and how-to sessions
* Present features, new services or products in a little live presentation
* Little videos of features, new services or products 
* Show inside in your business: For example, tools you use or an office tour
* Behind the scenes tour of your desk
* Spotlight a customer success story 
* Create a Instagram story of your launch
* If you are a small team you could talk about the whole workflow - from the design, programming perspective etc.

##Planning out your event

Here are some short thoughts about planning your event: 

* You should script your event thoroughly. 
* Take notes and build an exact time schedule about when and what is going to happen. 
* Another element you could plan in advance are pre-recorded videos. 
* Do multiple streaming test runs the days before
* Expect internet issues and be prepared for them
* Have backups of everything

You also need a good live streaming setup. You could use platforms like Twitch, Youtube or try out a streaming software like Dacast. For a more detailed technical overview you can also look at this article:

[6 video streaming software compatible with your live streaming platform.](https://www.dacast.com/blog/6-video-streaming-software-compatible/) 

##Marketing and building buzz

Last but not least you need to think about ways to promote your upcoming live stream. Here are some ways in which you could do that:

* Go where your audience is - Share it on social media channels, groups and your accounts
* Share it in forums and communities you are active in
* Invite email subscribers to tune in
* Make a little video teaser of the event
* Send a few invitations about the live streaming event to journalists and influential individuals

Sources
[How to Use Live Video in a Product Launch: 7 Ways](https://www.socialmediaexaminer.com/how-to-use-live-video-in-product-launch-7-ways/)
[Broadcast Live Product Launch with Live Streaming Software](https://medium.com/@ashleyjohn1189/broadcast-live-product-launch-with-live-streaming-software-73393543594b)
[How to boost your new product launch with live streaming](https://restream.io/blog/how-to-boost-your-new-product-launch-with-live-streaming/)

You can find me on [Twitter](https://twitter.com/toomaime), read more on [Growthhacklist](https://growthhacklist.com), or join our [community](https://growthhacklist.com/createAccount).