The Future of Customer Engagement: How Conversational Messaging Platforms are Changing the Game
Tags: conversationalai, lowcode, nlp, ai
Published: 2023-03-11 19:36:09

The way we communicate with each other has undergone a massive transformation in recent years. From traditional phone calls to email to social media, technology has transformed how we interact with one another. One of the latest developments in communication technology is the rise of conversational messaging platforms, which are changing the way businesses engage with their customers.

## **Conversational Messaging Platform on the Rise**

Conversational messaging platforms are digital platforms that enable two-way communication between businesses and their customers. These platforms can take many forms, such as chatbots, messaging apps, and SMS services. They use natural language processing (NLP) and artificial intelligence (AI) to create human-like interactions and personalized experiences for customers.
One of the reasons why conversational messaging platforms are becoming popular is that they offer a more convenient and efficient way for customers to communicate with businesses. Instead of having to call a customer support center or send an email and wait for a response, customers can now get answers to their questions and resolve issues through messaging platforms in real-time.

## **How Conversational Messaging Platforms are Driving Business Success** 

The benefits of conversational messaging platforms are not limited to customers. They also offer several advantages to businesses. For one, these platforms can help businesses improve their customer service and support. They enable businesses to respond to customer inquiries and requests in real-time, which can result in higher customer satisfaction rates.
Moreover, [conversational messaging platforms can help businesses reduce their operational costs. By automating routine tasks](https://twixor.com/conversational-messaging-platform-revolutionizing-customer-engagement/), such as answering frequently asked questions, businesses can free up their human resources to focus on more complex tasks that require human intervention.
Another advantage of conversational messaging platforms is that they can help businesses increase their sales and revenue. By using these platforms to engage with customers, businesses can offer personalized product recommendations and promotions, which can lead to higher conversion rates.

[> According to a study by Facebook, over 60% of customers prefer messaging over phone calls when it comes to customer service](https://www.facebook.com/business/news/insights/3-ways-messaging-is-transforming-the-path-to-purchase)

## **Transactional Chatbots allowing end-to-end fulfilment**

One of the most significant developments in conversational messaging platforms is the rise of transactional chatbots. These are chatbots that are capable of handling end-to-end transactions, from customer inquiries to order fulfillment.
[Transactional chatbots can help businesses streamline their sales and fulfillment processes](https://twixor.com/transactional-chatbots/), resulting in faster and more efficient service for customers. For instance, a customer can place an order through a chatbot and receive real-time updates on the status of their order through the same platform. Once the order is fulfilled, the chatbot can also provide the customer with a confirmation and tracking information.
Transactional chatbots can also help businesses reduce the risk of errors and delays that can occur in manual processes. By automating these processes, businesses can ensure that customer orders are processed accurately and efficiently, resulting in higher customer satisfaction rates.
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[> As of May 2020, WhatsApp had over 50 million business accounts active on its platform. In the same month, WhatsApp reported that over 175 million people were messaging a WhatsApp Business account every day.](https://about.fb.com/news/2020/10/privacy-matters-whatsapp-business-conversations/)

## **How Twixor conversational messaging platform is revolutionizing customer engagement**

Twixor is one of the leading conversational messaging platforms that are transforming customer engagement. Its platform enables businesses to create personalized and interactive messaging experiences for their customers, using a combination of chatbots, messaging apps, and SMS services.
[One of the unique features of Twixor is its ability to handle end-to-end transactions through its chatbots](https://www.twixor.com). Its chatbots can manage the entire sales and fulfillment process, from customer inquiries to order tracking, resulting in a seamless and efficient customer experience.
Twixor also offers a range of features that enable businesses to customize their messaging experiences, such as interactive menus, personalized recommendations, and automated responses to frequently asked questions. Its platform is also integrated with a range of third-party tools, such as CRM systems and payment gateways, to provide a complete end-to-end solution for businesses.
In conclusion, conversational messaging platforms are revolutionizing customer engagement by providing a more convenient, efficient, and personalized way for customers to interact with businesses. With the rise of transactional chatbots, businesses can now handle end-to-end transactions with ease and accuracy, resulting in higher customer satisfaction rates and increased revenue. Platforms like Twixor are leading the way in this revolution by providing businesses with innovative and powerful tools to create engaging and interactive messaging experiences for their customers.
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