Are Apps all Dead?
Tags: discuss, opensource, testing
Published: 2019-05-24 11:16:28

---
title: Are Apps all Dead?
published: true
description: Apps
tags: discuss, opensource, testing
---

![Alt text of image](https://thepracticaldev.s3.amazonaws.com/i/tbx0m11xxdsgwod221xj.jpg)

"IS MOBILE APPS REALLY DYING"

Mobile Apps are dying. The most sought software application is becoming extinct. 
The vast majority of Apps submitted to App Stores are turning into dead weight. 
In the past, the average smartphone owner downloads between 2 and 4 Apps per month. But today, you will be lucky if you see somebody download even one. And if these Apps got downloaded, they will only be used once or twice and then will be completely forgotten. 
According to study, 80% of most users do not use the Apps they have downloaded after 3 months. Apps are like Dragonflies. They are all pretty and gorgeous at first, and will only entertain us for a few months. Then they will filter out and die.

So why are they dying? The reason is the difficulty of creating. 
They are like the Mona Lisa and the Sistine Chapel Ceiling in painting terminology. It takes a lifetime to build. 
Even before users interact with an App, App creators need to do a lot of work upfront. They need to build it and then promote it so users will know that it exists. 
Building a mobile App is also expensive. It will cost you around $100k (usually, a lot more) and a few months of intensive work from you and your team. 
Acquiring users is even more challenging. It will cost you an arm and a leg to convince users to install your App, and even more expensive to engage them to use it so that they will become active users. 
That is how difficult it is.

Another problem is competition. 
When it comes to choosing an App for download, many users feel overwhelmed by the sheer number of options available. 
For example, Google Play has thousands of Apps in the category productivity, and new Apps are popping up almost every week, so if you need the App that satisfies your needs, you’ll have a hard time finding the one you really need. 
Normally users don't have time to dig deeper and search for a particular App. They just choose what is on top then click Install.

So are these Apps really dying as we speak? Are they really close to extinction? 
Periodically yes... but not Totally. You might believe that all Apps are now dying but in fact statistics and behavior analysis tell us that the market is changing. 
The truth is Apps are continually evolving, and in the future, we will have a completely different perspective on what an App is truly is.

We’re living in fast-moving times. We need to adapt or we will die. 
And in order to stay alive, every App needs a customer. Customers are always the "Bread and Butter" of any business. So in order to survive, Apps need to have paying customers... lots and lots of them. 
For an App to continue to exist, it needs to have a consistent number of active users. It's imperative that an App owner must work out exactly when and how users want their content and services.

App discovery is so damn hard. It's like finding a needle in a haystack. 
But what if there is a helping hand that can support you (and the rest of the independent App developers), promote your content & services and to become a growth avenue for your business?

AppLovin can be that helping hand. AppLovin is an 8-year-old startup that helps App developers find new customers. 
They have built an amazing team of engineers, product managers, designers, sales professionals, marketers, account managers, support specialists, and many more to make this fantasy into a reality. 
As of today, the company is on track to reach a $1 billion run rate within the next year.

According to Applovin, they process over 30 billion advertisement requests a day and use real-time feedback to make effective marketing decisions across 1 billion mobile consumers worldwide - delivering results for publishers like Disney, Uber, Groupon, CBS, Hotels.com, Yelp, Zynga, and King.com and others.

Because the AppLovin platform optimizes advertiser campaigns for ROI, advertisers see a higher return on their ad spend and are willing to pay for the quality placements they receive. 
By providing top quality ad placements, with the hundreds of top brands they work with, they can then serve ads at a massive scale, thereby maximizing developers’ earnings. 
AppLovin offers all ad formats (native, video/graphics interstitial, and rewarded video) to allow developers to optimize the ad format type for the best user experience and increased monetization.

AppLovin can also help you get your Apps in front of the right people and “Re-Engage” users who have already downloaded your App but haven’t used it in a while. 
So you see, you are not anymore a Bumblebee, a Dragonfly, or any type of insect that fly for a while then die in a few months time. 
You, your App, and your company can now be a fully established platform that will not only generate good profits but will give a meaningful purpose to the users of the world.

The company's primary policy is to give App developers of all sizes the ability to monetize, grow, and even finance their business. 
AppLovin main objective to help you reach your users at scale. They help you view metrics in real time for better instant insights. You then can easily measure and see the results of your ongoing campaign. 
They can also help you find the right regions (state and countries) that perform best so you can build a broader and more sustainable loyal user base.

Perhaps the belief is just a myth. Apps are not dying, They are alive and well. 
Apps are not fading, but instead they are evolving. They are emerging with a different mindset that targets the right audience for their business. 
They are expanding their tools and growing their customer base. They are maturing and learning from their initial mistakes and improving their services not only to survive in this industry but to remain and establish itself as an entity.

Regardless of what people say, Mobile Apps are definitely here to stay.