SF DevRel meetup at MuleSoft – what I learned and notes
Tags: devrel, events, meetup
Published: 2019-08-12 16:36:42

---
title: SF DevRel meetup at MuleSoft – what I learned and notes
published: true
tags: DevRel,Events,Meetup
canonical_url: https://maxkatz.org/2019/08/08/sf-devrel-meetup-at-mulesoft-what-i-learned-and-notes/
---

On July 29, 2019 I attended the [SF DevRel meetup](https://www.meetup.com/DeveloperAdvocates/events/262655024/) at MuleSoft. The meetup was held at the [Salesforce Tower](https://goo.gl/maps/MPbni7hDg9sp9qRK9). Jordan Schuetz and Sabrina Marechal from MuleSoft gave an overview of MuleSoft’s Developer Relations program. The following are my notes and what I learned. Based on what I learned, MuleSoft has an excellent Developer Advocacy team and program 👏.




![Sabrina presenting](https://katzmax.files.wordpress.com/2019/08/sfdevrelmeetup-july2019-sabrina.jpg?w=1024&h=768)<figcaption>Sabrina is sharing how she built and mananges MuleSoft community</figcaption>


![Nicolas presenting](https://katzmax.files.wordpress.com/2019/08/sfdevrelmeetup-july2019-nicolas.jpg?w=1024&h=768)<figcaption>Nicolas is starting the meetup</figcaption>

![Jordan presenting](https://katzmax.files.wordpress.com/2019/08/sfdevrelmeetup-july2019-jordan.jpg?w=1024&h=768)<figcaption>Jordan is sharing contet strategy and metrics</figcaption>

_Note: I highlighted (bold) their best approaches, in my opinion_.

- Speakers
  - [Nicolas Grenié](https://twitter.com/picsoung), Developer Advocate (TypeForm)
    - Meetup organizer and did the opening remarks
  - [Jordan Schuetz](https://twitter.com/jordanschuetz), Developer Advocate (MuleSoft)
  - [Sabrina Marechal](https://twitter.com/_ImSabrina_), Developer Marketing and Community Manager (MuleSoft)
- Devrel at MuleSoft consists of developer education programs
  - MuleSoft certification exam
  - MuleSoft training classes
  - API docs
  - Tutorials, how-to’s
  - Community content
- Community content
  - Creating passionate community —> that’s the (main) challenge
  - Developers continue to use MuleSoft (after trying the software)
    - That’s what makes MuleSoft different from other companies!
  - Creating community content online such as YouTube video tutorials
  - **Seeing the community self-driving education, tutorials, videos!**
- MuleSoft Connect
  - Official MuleSoft conference
  - 2000+ attendees
  - 6 cities
  - 2 tracks
- **Educating developers through interactive demos**
  - Easy to read and digest
  - Make tutorial simple and to the point
- Success metrics
  - Page visits
  - Interactive demo usage
  - Downloads on project file
  - YouTube video views —> for every tutorial
- Meetup
  - We will review
    - Our program numbers
    - How we got there
    - How we define success
- Numbers
  - 127 groups, 34 countries
  - 218 volunteers
  - 15-20 events per month
  - 1000-1500 attendees per month
  - 1 full time employee
  - **The equivalencies of a user conference every month —> a fraction of cost, fraction of effort!**
- How we got there
  - Know where you want to go
  - Know what you will need to report on
  - Take the time to build resources and processes
  - Thank through the whole journey
  - Look for the right tools to grow
  - Start small
- MuleSoft journey
  - 2016: ad-hoc start on meetup.com
  - 2017: relaunched on Bevy
  - 2019: focus on vibrancy and growth of existing groups
- What’s quality for “us”
  - Vibrancy – 2 events per yea, min.
  - NPS
  - Leadership — % customer-led
  - Customer engagement – build lasting relationship
  - Impact on $ – pipeline generated / matured per event

![sfdevrelmeetup-july2019-group](https://katzmax.files.wordpress.com/2019/08/sfdevrelmeetup-july2019-group.jpg?w=1024&h=768)<figcaption id="caption-attachment-10666">After the meetup</figcaption>

It was great to see everyone and a great meetup. I’m looking forward to the next event.