A social media strategy for folks afraid of social media
Tags: jobsearch, career
Published: 2020-06-26 19:33:35

I'm not sure why, but I really don't like posting things on social media. I find the idea of it stressful, and sometimes sort of scary! Usually the advice I hear at this point is to just avoid it, or to pick one you like and do it well, but, since I've gotten serious at looking for my first developer job, I have realized I really can't avoid social media completely. And, even though it's not exactly necessary*, it would probably be helpful for me to be on more than one platform. 

So, last week I started to troubleshoot this. If I couldn't avoid social media completely, I needed to find some way to engage with it that I was comfortable with. 

So what *did* make me uncomfortable with social media? I still haven't quite figured this one out, but thinking more deeply about it made me realize I wasn't uncomfortable with *all* social media, or with all kinds of posts either. This seemed like a good place to start. What kinds of things made me really uncomfortable, versus what kinds of things did I feel better about, and how could I work within this? 

I started by thinking about what sorts of things I usually post on the social media I do use (mostly cat pictures), and then, working from there, **made a chart** to nail this down further: 

![Social media chart](https://lh3.googleusercontent.com/6F49JJ0SuDfwoUBwLV8xhJ5DfsgO7_J2CcBeWr-blsoUmxrxKUASMohU2PGzejwE-4ti2DdN-vNYfzYNm2dMEBhV-eIQqGAxLXLoLnOmXie8CKrcQg1XcAGLS9yMejqFezRoq7J3OQ=w2400)

This was a start! It skewed more heavily towards detail in things I'm (mostly) fine posting about, but that's because that's what I really wanted there: ideas for (coding-related!) things to post about on social media. The other important part of this process for me was to take certain things off the table. For example, if posting about things that are too personal makes me uncomfortable? Fine, I could put it in the "nope" column and then stop worrying about it.

From here, I made a list of relevant things I could post about, and on what platforms, to give myself a more specific idea of what to do going forward. Another thing that makes me reluctant to post is uncertainty about what I'm going to post, so the goal was to take that off the table. 

**My list**: 

* technical blog posts (Dev.to, with cross-post to Twitter and LinkedIn)
* posts highlighting coding projects (Dev.to, Twitter, LinkedIn)
* challenges like #100daysofCode (Twitter, possibly blog about experience and cross-post)
* answering code questions (Twitter, Dev.to)
* engaging on coding-related posts (Dev.to, LinkedIn, Twitter)

And that's it! So far. The next step, of course, is to increase the frequency of all of these things, and to test my theory that I'll be able to do this without spending too much time worrying about what I'm posting--my usual stumbling block. And then, of course, analyze, reiterate, and test again. 

**The steps again**, for anyone else interested in trying this: 

1. Think about what makes you uncomfortable about engaging with social media
2. Make a chart of types of engagement that make you more/less comfortable
3. Make a list of comfortable/mostly comfortable things to have on hand for when you're telling yourself 'I need to post something' but are stuck on the pressure of doing it
4. Probably have some sort of schedule for creating content (that one is a work in progress for me!)

I hope this is helpful to anyone else trying to push themselves in this direction! (And, just for fun, here is another picture of my cat!)

![cat picture](https://lh3.googleusercontent.com/z4t1xVEwOAV03Rz8Kx_TiuSyUIUhRbU890GQ-SiZNzZlfCusniIDJ0RxRi9kMZqtzUPbzx7EuJtJHzRvfG68AqiNFnXEcCZTisNNavLu1iPbDQlPBNaNjBIh07H3Cb8-tqjMJRBk0w=w2400)


*Seriously, I have heard from many folks who know a lot more than I do that if you're not going to do the social media thing you might as well just not have it, as long as your online presence is consistent and professional and doesn't have abandoned handles, but, I am trying this anyway!