What is a Web Framework, and Why Should I Use it for Marketing?
Tags: webdev, beginners
Published: 2020-10-02 16:55:24

#Introduction:#
We are living in the digital age where internet is an extremely important technology for us all. The world simply cannot operate without internet anymore. The internet has allowed us to diminish the barriers created by space and time and communication has never been as easy as it is in recent times. 

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/i/rckoxjzkepd4mg46u5vz.jpg)

#The Use Of Internet And Web Applications:#
Over the years, technology has played a vital role in the productivity and efficiency of people all around the world. This has only been possible through the use of internet. Around 5 decades ago, there was no concept of electronic mail. However, nowadays email is part of our lives and is a standard service that we use on a daily basis. 

Now, the use of web applications is now extremely common and people use them every day. However, what is happening behind the scenes that let [developers create these web applications](https://dev.to/myogeshchavan97/become-a-full-stack-developer-by-building-these-amazing-applications-4ep) for us? There are certain web applications that allow people to communicate easily, make use of their data, save their data and information and many other things. Almost everything is now being done through web applications these days. One of the simplest examples for a web application is the electronic mail (email) programs such as Yahoo or Hotmail. In fact, most of the websites we use in our daily lives are examples of web applications. 

Without the use of web applications internet would not be so beneficial for use. It is these tools known as web applications, that allow people like us to make use this sophisticated technology, known as the internet.

#How Brands are making use of web frameworks?#
For people who do not have a background in I.T or computers they need to understand this in nonprofessional terms. What exactly is a web framework? This is what you first need to know and understand because without having the basic knowledge about what the term actually means the rest is pointless. 

Well, you can think of a web framework as a tool that allows developers to create web applications in a hassle-free manner. Let’s just say that a web framework makes the creation of web applications easier, fast and much less costly. It allows developers not only to save time but also save major cost as well.

Now, as technical as it may seem but most of the [web applications](https://dev.to/javinpaul/the-2019-web-development-frontend-backend-roadmap-4le2) that we normally use in our daily lives have a common basic structure upon which the rest of the building is developed. Now, either these common functionalities can be developed from scratch without the use of a web framework or a developer can use web framework and spending time in developing the basic structure, which they can already get. Using a web framework will help a developer to avoid redoing or rewriting the similar code time and time again to achieve the same result. Therefore, the use of web framework is now known to be highly effective. 

Now, the question is how brands are making use of web frameworks? Well, the basic idea of using a web framework is to focus your attention on building something unique that will help you innovate rather than working on something, which is already present. Many brands and business organizations are making use of web frameworks to come up with unique web application, fascinating mobile phone applications with innovative designs and compelling features that allow them to capture the attention of their target audiences in the most effective manner. 

Furthermore, most brands often want quick development of web and phone applications that will have minimum errors because once these applications are launched in the market then any errors will ruin the reputation of the web or phone application and people might not use it as enthusiastically as before. Therefore, the use of web frameworks is made and it allows brands and their developers to avoid making errors because prototyping, maintenance and the upgrading process of the applications is made quite easier through these frameworks.

#Reasons For Using Frameworks For Marketing:#
As we all know, that smartphone applications and websites are now some of the major ways through which brands and business organizations are creating awareness and engaging their target audiences. Therefore; in order to build a mobile app for your brand, which you can successfully use to engage your target audience in the most effective manner and stay connected with them 24/7, brands are increasingly making use of web frameworks to make mobile and web apps. 

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/i/j78ylol68pdxhsqyqi8b.jpeg)

Frankly, online or digital marketing might never have been possible if it wasn’t for web frameworks. Not every developer, brand or business organization has the time or resources to create something from scratch. The ease of creating applications through these web frameworks has opened many new doors for entrepreneurs throughout the world.

##Conclusion:##
All in all, you can understand the importance of using web frameworks and the benefits of using them if you simply observe the number of online businesses or services that are now available these days. For example, a simple online logo designing service such as [Logo Design Melbourne](https://www.melbournedesigns.com.au/) or any other, that allows you to choose from a variety of logos or allows you to create your own logos online are all using web frameworks to create the final web applications that we are using quite commonly these days.

The enhancement of the marketing industry has always been dependent on the advancement in the technology industry. You can say that technology and marketing go hand in hand or side by side because it would never have been possible for brands to create awareness about themselves or their products like they are nowadays if it wasn’t for the advancement in technology. So, if you are someone who is in the marketing industry then it is not too late to make use of the technology around your to create something that will allow you to come up with the next big thing in the market.