Strategy to Attract & Engage More Members To Your Website
Published: 2020-07-09 06:11:28

<p>Social  media marketing is practically a cave of wonders; ask, and ye shall have. Whether  you want to promote a product for maximum outreach using every means necessary,  or you need to have a better understanding of your customers to precisely offer  what they need, you've got it all in the bag. You need to fish out the perfect  tactic, implement it, to reach your business goal! Magic happens. </p>
<p>What's  more? You can even amalgamate two or three tactics, and they can work  outstandingly in your favor.</p>
<p>By  actively keeping your <a href="https://dev.to/sashido/getting-started-with-email-templates-and-custom-user-facing-pages-41m6">customers  updated through your email</a> subscription and offering them discounts, your  loyal members will be delighted to visit you again and again. Keeping them  happy is undoubtedly essential; however, branching out is equally important. </p>
<p>So,  your next step should be to employ your loyal members as minions into  recruiting more members for your website. It can be quite useful considering as <a href="https://www.prdaily.com/report-83-percent-say-word-of-mouth-influences-their-purchases/">nearly  83% of people</a> are more likely to take up their friend's recommendations  regarding a product. </p>
<p>If  you're stuck on how to proceed through this phase, here are a few strategies  for you:</p>
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<h2><strong>Consider Refreshing Your  Members' Memories</strong></h2>
<p>Your  members should be aware of the benefits your website has been providing since  it came into being, perhaps not all of them but a few significant ones should  be featured in the weekly newsletter along with the current ones that can be  emailed to all the users so that they may also avail such benefits. </p>
<p>You can also  include events from the past that your website has celebrated with its members  as memoirs so that the new members can know that indeed members are treated as  a family within the organization.<strong> </strong></p>
<h2><strong>Know More About the Ones  Who Joined</strong></h2>
<p>Firstly,  you must get to know the members who have recently become a part of your loyal  membership program. It would be best if you made them feel welcomed and prove  to them that this is a business-cum-family. You can ask them their reason to  pick your brand of products and what expectations they might have from it. </p>
<p>You can add these  fields to the membership form for your website when they join. By keeping track  of such records, you can reevaluate your brand from time to time and provide  the best customer service. You can employ the use of platforms like SurveyMonkey  or <a href="https://www.google.ca/forms/about/">Google Forms</a> to assist you  in this regard.</p>
<h2><strong>Elevate Your Onboarding  with Consistency</strong></h2>
<p>The  best way to welcome your newest members is through onboarding. Inform them  regarding the policies and benefits that entail them by being a member of this  organization through an email detailing it all. </p>
<p>It'd be a pretty  decent overall introduction to the website, its workings, and everything they  need to know about the organization. The most optimum mode for sending all this  information would be to pack it in one single attachment that can be emailed  along with the membership confirmation. Emails are scalable and easy to  personalize. </p>
<h2><strong>Send Them a  &quot;win-back&quot; Email</strong></h2>
<p>You  ought to keep an eye on your most inactive members through an up-to-date  database.<p>You can look for triggers such as if they haven't updated  their profile photo in a year or haven't attended any of the last few events,  then send such members a &quot;<a href="https://www.smartrmail.com/blog/12-examples-of-irresistible-win-back-email-campaigns/">win-back&quot;  email</a>.</p> You can highlight how your  website has noticed their absence and would perhaps like to know if there's a  specific reason behind it. </p>
<p>You can even tell  them about the latest trend on your website and invite them to participate in  its activities. However, you can even automate your emailing procedures by  using various <a href="https://www.capterra.com/membership-management-software/">Membership  Management Software</a>.</p>
<h2><strong>Conduct Interviews with  Ex-members</strong></h2>
<p>This  strategy is also praised by a well-known <a href="https://assignmentassistance.co.uk/research-paper-service">research paper  writing service</a> provider, John Smith. In the past, if a member has left on its  own, perhaps, sometime later, get in touch with them and inquire about their  reasons for lapsing. </p>
<p>They might prove  valuable insights that you might need to revise at your organization as an  attempt to smoothen things out and prevent any more members from lapsing for  the same reasons. You can arrange a candid chat with such ex-members or a short  phone call and get what you need. Then you can let your HR team know, and they  can handle things from there. </p>
<h2><strong>Create Personal Connections</strong></h2>
<p>One  of the most important tactics that might prove fruitful is <a href="https://dev.to/colbyfayock/how-to-build-tech-communities-in-a-world-of-pandemic-16dg">creating  personal contacts</a> through members. If you take the time to get to know your  members on a personal level, they're going to appreciate this effort and are  more likely to recommend the website to their friends frequently. <br>
  Furthermore,  personally inviting people to become a part of your website would mean more to  them than getting an automated invite. </p>
<p>Take a step in  their direction and let them know that their presence is vital for you. You can  use this tactic to engage inactive members as well, and through this gesture,  they're likely to be a win over by your customer services. Just a personalized  email or a phone call would do the trick. Moreover, you can see the platform <a href="https://www.newsgram.com/">NewsGram</a> that helps you in connecting with  others by watching their multiple categories on the front page of the site. </p>
<h2><strong>Deliver Appreciation  Letters</strong></h2>
<p>Another  tactic that might earn a lot of members would be to give incentives to the  ex-members for reconsideration. Write a personalized letter to the recipient  explaining how much the organization misses its contribution and would love to  have them back. Include their renewal letter and any other incentives that  might seem promising for them. </p>
<p>In case they do  not want to renew their membership, you can send another letter of condolence  and express your regrets over their decision. Still include an email on how  they might get in touch with your organization again and could catch up on  anything they <a href="https://www.brilliantdirectories.com/blog/6-email-writing-strategies-to-keep-visitors-coming-back-to-your-membership-website">might've  missed out</a>.   </p>
<h2><strong>Diversify Your Events</strong></h2>
<p>Have  a look through at your database every once in a while. Observe the new members  who have joined and if they have any similarities that they can bond over.  Using that, you can hold events that cater to all sorts of members and  encourage maximum engagement so that everyone can mingle with one another.</p>
<p>For  instance, if someone needs an <a href="https://masterthesis.co.uk/essay-help">essay help UK,</a> someone experienced  may offer them a helping hand. If you have a huge number of members, you can  take a poll or a survey on what kind of events they'd like to participate in.  This can work supremely well and create a friendly environment amongst the  members all around. </p>
<h2><strong>Begin Facilitating Online  Participation</strong></h2>
<p>There  might be some people in your organization that you've never interacted with or  talked to before. Such silent members must be brought to attention and be sure  to make them feel included. Start with assigning each member to share something  they learned on the website with all the members. It can be anything small or  big. </p>
<p>Then you can  enable two-way communication to keep all the members in the loop. Furthermore,  you can use social media platforms to keep in touch with your members and get  to know their casual side. You can also make it mandatory for members to  participate in discussions and create fresh content occasionally. </p>
<h2><strong>Send Automated Reminders</strong></h2>
<p>If  your membership renewal form is not online, then it's very likely people find  the act of renewing it manually cumbersome. You can replace the old-school  method with a modernized version, and you'll be good to go. </p>
<p>In fact, along  with that, you can issue an automated email that can serve as a reminder for  the member to renew their membership in due time. Thus, saving you and them the  trouble of keeping it in mind at all times and with an online form they can get  it over within a few minutes by paying through an online banking system because  cash payments are such a thing of the past. </p>
<h1><strong>Conclusion</strong></h1>
<p>All  in all, as much as it is challenging to acquire members through existing  members, it is equally tiring to retain the current members. You must  continuously evaluate your memberships and whether they're well taken care of  or not. Your customer service game must be top-notch to handle your members in  the most gracious manner possible. Only then you'll be able to attain great  heights for your website.   </p>