What is Gray Hat, and why should use it?
Published: 2020-09-09 23:52:11


Lets start to talk about the **Black Hat**. This is a set of SEO practices that does not take into account the precepts of what google considers right and wrong. Although many of its techniques are not recommended, there is always something to be taken for granted.

Being well positioned on google is a very good thing, isn't it? But now imagine yourself without being part of the search engine. That's right, if you have practiced many blackhat techniques, your site may be penalized by the search engines.

It looks like your website does not exist, and this is a risk that no one of the [SEO experts](https://upsites.digital/consultoria-seo/) wants for you.

These techniques called black hat SEO are focused only on search engines, not users - which is very negative for google!

Summing up the black hat SEO, we can say that it is a short way to rise in the ranking of engines, but it can become bad to your performance in just one moment, and all marketing that you have worked can end from one moment to other.

But can something be usable? This is the question that we will answer in this article.

Those who practice Black Hat are precisely professionals who can understand how all algorithms work, and at that point, look for free ways to take advantage of possible system failures. A good example is to use anchors very often on purpose, but the content is terrible and often without context.

Posting repetitive content with identical terms on sites that are often not in your site's niche is really harmful, and we can say that this type of practice makes Google not trust on SEO professionals, and because of this, SEO parameters it is always in constant mutation.

##Gray Hat Seo – What is it?

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/i/g3jqcr9dah3j7wlge4vf.jpg)

Here we have a mix of what is considered White Hat and Black Hat. White is the opposite of the other, so they are practices totally acceptable to google. But one thing you need to know is that if you invest only in White SEO techniques, it will probably take a long time for your project to move up, this happens if it is starting from an absolute zero.

This is due to the fact that getting links naturally is very complicated, requires extreme dedication, and the most difficult: being seen by really important other websites.

When you receive a link from government sites or large media vehicles, it causes a lot of authority to be transferred to yours, and with this authority, you climb up on google.

But now stop and think: you in your current condition, do you really think that any major website would write about your company? Well, the answer is usually "no", with rare exceptions.
So that's why we always think about sifting through the information and choosing what can be used from Black Hat, always trying to get in White's path.

##How to combine the two techniques

The techniques that google does not like, usually aim only to be able to rank your keywords, but instead, look in your articles to really focus on good content, and try to always bring a good experience to the users of the websites that you will be mentioned.

Try to find blog that already write content about your business, and so your content and links will be much more relevant to that audience.

Position links in your articles in a natural and concise manner to do white hat.

Always spread images around the article, so google understands that content was actually written in a natural way. Always remember that search engines only see a tangle of html codes.

Disseminate varied links, with equally varied terms. This makes it less like you're investing in websites to get your content published. This is our best tip for this. A good variation of anchors makes all the difference.

And for now, what did you think of our tips for Gray Hat? Comment down here, and let's debate! Soon we will bring you more interesting articles.