4 Web Development Aspects that can Quickly Generate Leads for Businesses
Published: 2020-02-27 11:49:49

Apart from the UAE, Saudi Arabia is also amongst the major markets in the Middle East that is attracting foreign investment, and its future looks bright too. There are many aspects for which cities like the capital Riyadh are going to see rapid developments in terms of IT firms and various businesses getting a foothold here. Development in the business sector requires lots of websites to be made as an online presence for all of them is a necessity. 

Businesses need to come up with a website that is well developed and designed so that it can work seamlessly and make their businesses run smoothly. And the generation of leads for making a business successful is the ultimate goal. For this, there are a lot of factors that are involved. 
Take a look at the following four aspects that businesses need to take care of to come up with a fully functional website that can generate leads for them in a quick and easy manner. 

<strong>1. Call to Action Buttons (CTAs)<strong>

CTAs are not just a fancy way to offer a tagline or punchline so that you can sell a product or service. A CTA is much more than that. While the marketing and sales team of a website is focused on how to increase the sales and profit margin, initially, it is the design and backend programming of the CTA, which should be the prime target.

An attractive button where CTA is mentioned can give the visitor of a website one reason to click on it. A nice CTA at the end of a blog that entices the visitor to go for the featured product is a smart way to get a positive decision from him. A subscription to the blog or an offer to download an eBook of blogs similar to what he has just read is a clever way to get valuable information from the visitor like his email address, phone number, Facebook ID, etc.

A personalized CTA would do a lot of good for your Website as there are a lot of chances that businesses Can attract a lot of customers through this. The backend programming of the CTA is the job of the web development team who need to check that everything is working fine, like no broken links. 

<strong>2. Apt Use of Landing Pages<strong>

Landing pages can be termed as one of the most important aspects of how successful a website is. Through a landing page, there is a lot of information that you can get. Just like the subscription to the blog mentioned in the previous example in the CTA section, landing pages are built to get lots of information by attracting visitors. The number of landing pages is increasing and that's why not just a single page can work for you.

Let me describe this aspect a bit more so that you can understand my viewpoint easily.

For lead generation, landing pages is a very good ploy so that first-time visitors on your website would provide all the information that can be valuable for a business. Statistics show that over 50% increase in lead generation is possible through the help of landing pages. Responsive web design, coupled with multiple landing pages, can be a great way for a company to start their campaign by using the data provided by the visitors.

Creating one or two landing pages was a good ploy some time ago, but now multiple landing pages are the requirement. The reason is simple; if you apply 10 to 15 landing pages on your website, more content will be offered to the visitors of your website and that will result in more information from them that you can use to contact names in the future.

<strong>3. Exit Offers<strong>

Just like the landing pages, exit offers, when a visitor is about to leave a website, can be very effective. I am sure that some of my readers have experienced this on multiple websites. It is like an offer when you are at the bottom of the website, trying to leave the website. 

The use of pop-ups is recommended for the exit of was so that if a person is trying to close a browser or tab, you will automatically be notified and get an offer. This can be an exclusive discount offer coupon for anything that can attract his attention so that he wants to leave the website. If you are successful in doing this, it is a big achievement because it is not easy to make a visitor change decision in a matter of a few seconds.

One quick tip in this concern is that at the exit offers, you don't have to ask for lots of information from the visitor. A simple form with two or three fields is enough. After giving the exit offer to the visitor, you can ask for his email address for social media and tell him that you will get any mail and the rest of the details will be enclosed in that email. 

<strong>4. The Ultimate Goal<strong>

The ultimate goal for the website is that they have to look for traffic and generate more leads. Through the use of landing pages and exit offers, this can be easily achieved but again, the design of the website is one of the most important elements. Surely, you all want a good offer for a product that is available on multiple websites but not many businesses think this way and that's why they couldn’t get the results they are looking for.

If you are a new player in the market, it is highly recommended that you get the services of a <a href="https://sa.branex.me/">web development company in Riyadh</a>. In this way, you will get support from them, as an experienced web development agency working in the market for a long time can help you out in getting the traffic and leads that are most important to you. 

<strong>Over to you<strong>

If you think that you can add something valuable to this blog or have any questions in mind, you are more than welcome. For any feedback, please use the comments section below.