Email Marketing using Kentico CMS

Published: 2020-04-16 10:50:20

<p>Almost 300 billion! Emails are sent every day and almost every business in the world uses email marketing to reach their customers. So, do you have an email marketing strategy? Are you using the right tools to run your campaigns? In this blog, we will answer all your questions. er</p>
<p>Kentico is one of the few Content Management Systems which comes with all in one&nbsp;tool&nbsp;like E-commerce, Email Marketing, SEO tools, etc.&nbsp;Kentico gives a robust and easy to use Email Marketing Platform.&nbsp;Through this article, we will give you step by step procedure to run Email Marketing&nbsp;on Kentico.</p>
<p>Here are the 10 steps to run&nbsp;an&nbsp;effective email marketing campaign&nbsp;on Kentico.&nbsp;</p>
<h2 lang="EN-US" xml:lang="EN-US"><strong>1.Targeted list of customers </strong></h2>
<p>The first part of email marketing is to build a list of prospective clients to whom you are going to target through your marketing mails. The open rates and click-through rates will depend on the quality of data, so all your data should be verified before sending the mails. In Kentico, you need to attach a CSV file to upload the data. Once data is uploaded you match the fields and save it for future purposes.</p>
<p>In Kentico, you need to attach a CSV file to upload the data. Once data is uploaded you match the fields and save it for future purposes.&nbsp;</p>
<h2><strong>2.Categorize your target audience&nbsp;</strong></h2>
<p>The data first should be categorized on the basis of demographics, location, interests, etc. When the target audience for your marketing mails is defined properly then your campaigns will be successful.</p>
<h2><strong>3.Creative Subject lines for emails&nbsp;</strong></h2>
<p>According to research, 35% of the people open mails based on subject lines, so subject lines are very important. Subject lines should be short, catchy and unique. Weak and vague subject lines could be filtered as spam.</p>
<h2><strong>4.Email Template Design&nbsp;</strong></h2>
<p>Now, this is the most important part of email marketing. To grab the attention of the user you need to select a perfect combination of colors, images, design elements, widgets, and layout. The content in the mail should be short and sweet, reflecting the message you want to send to users. Kentico has many tools in email marketing to give your email a brand new and fresh look. Use Kentico widgets and email template tool to design emails.</p>
<p>Kentico has many tools in email marketing to give your email a brand new and fresh look. Use Kentico widgets and email template tool to design emails.&nbsp;</p>
<h2><strong>5.Personalized Content&nbsp;</strong></h2>
<p>If you want to increase the open rate and click-through rates of your mail, then you should send personalized emails to users. Sending mails to random users will only be a waste of time and money. The more user relates to the product the more they will engage.</p>
<h2><strong>6.Design Landing Pages for your Campaign&nbsp;</strong></h2>
<p>The landing pages&nbsp;are&nbsp;where your users will go after clicking the links mentioned in the marketing&nbsp;mail. You need to combine both emails and landing pages together to make your campaign successful.&nbsp;</p>
<p>Kentico helps you build customized and beautifully built landing pages that will always help you make your campaigns more effective and efficient.&nbsp;</p>
<h2><strong>7.Test your Emails </strong></h2>
<p>Rigorous testing of emails needs to be done before sending emails to customers. The basic elements of mails need to be reviewed like subject lines, grammatical mistakes, font sizes, colors, and formatting. In Kentico, you can see the preview of the mail before sending it. The mobile and desktop version of mail is also shown, so you can optimize your content. So before sending a mail, check the preview of it.</p>
<h2><strong>8.Manual vs Automated Email Marketing Campaigns&nbsp;</strong></h2>
<p>Depending on your requirements you can run campaigns manually or automate them. If your customer base is small, then you can use manual campaigns but if you are dealing with hundred&nbsp;thousand&nbsp;of customers then choose automated email marketing tools.&nbsp;</p>
<p>Kentico offers Marketing Automation tools. You just need to drag and drop to build&nbsp;an&nbsp;algorithm for your campaign. So though Kentico, you can either run automated or manual marketing campaigns.</p>
<h2><strong>9. Follow Privacy and GDPR Rules&nbsp;</strong></h2>
<p>You&nbsp;must follow&nbsp;the&nbsp;GDPR &ndash; General Data Protection&nbsp;Act&nbsp;and other&nbsp;stringent&nbsp;privacy regulations while sending marketing emails. Attach the Unsubscribe&nbsp;button&nbsp;on all your&nbsp;emails, so&nbsp;users can opt-out of all the&nbsp;unnecessary&nbsp;emails. Failing to follow these rules might lead to heavy fines.&nbsp;</p>
<p>Kentico Data Protection app helps you to comply with most&nbsp;of&nbsp;the&nbsp;data protection acts.&nbsp;Kentico data app has many&nbsp;features&nbsp;like Data Flow, Consents, Right to Access,&nbsp;Right&nbsp;to be a&nbsp;Forgotten and&nbsp;Data Portability.&nbsp;</p>
<h2><strong>10.Track your Email&nbsp;Performance&nbsp;and Analytics&nbsp;</strong></h2>
<p>To&nbsp;track and&nbsp;evaluate&nbsp;the performance of&nbsp;the&nbsp;email campaigns you need to check email bounce rate, open rate, click-through rate,&nbsp;unsubscribe&nbsp;rate, conversion rate, etc. To improve&nbsp;the&nbsp;efficiency&nbsp;of campaigns you need to analyze all the&nbsp;performance&nbsp;statistics&nbsp;and make&nbsp;necessary&nbsp;changes&nbsp;in your&nbsp;campaigns.&nbsp;</p>
<p>Kentico provides complete analytics of your email marketing campaigns like&nbsp;unique opens, unique clicks, bounce rate, contact loss, etc. You can&nbsp;also&nbsp;use A/B testing tool of Kentico to&nbsp;compare the&nbsp;performance&nbsp;of email&nbsp;campaigns.&nbsp;</p>

<p lang="EN-US" xml:lang="EN-US">Kentico is one of the few E-commerce platforms which comes with all the features needed to start an online store.&nbsp;<a href="https://www.zenesys.com/kentico-cms">Kentico CMS</a>&nbsp;is quite flexible and custom modules can be&nbsp;designed according to your business. So, the bottom line is, Kentico is a great E-commerce platform for small businesses to fortune 500 companies. With the scalability, flexibility, robustness and support, Kentico allows a business to run online stores efficiently.</p>