Startup Books for Developers
Tags: career, startup, beginners, productivity
Published: 2020-04-01 14:53:02

# Introduction
My take for developers who are looking to jump into startups is they should always be informed to identify the business aspect of startups. Besides just the technology that is used. Sure it might not sound sexy and awesome as using the latest and greatest technology like blockchain or AI. 

There's always a need to focus on the fundamentals to gain the mental models to tackle new problems that are unidentified by the market. Which a startup exists to turn the idea into a natural monopoly through innovations. Be it business processes, technology or marketing to solve the problem using the startup's product or services.
 
# Mindset - Startup Mindset and Mental Models to Adopt
## Zero to One
This is one of the well-known book, created by Peter Thiel, who had created PayPal. The book covers creating unseen monopolies in the industry. Forming your view/mindset that unconventional in nature to take advantage of untapped markets like low-cost airlines, self-driving car. Google's focus on [next billion users][1].

## The Alliance
Reid Hoffman goes deep on a new work arrangement. For talent management on different [tours of duty][2] within the startup/organisation. Forming an employee association to tap on the employee network for intelligence to improve products/services or decision-making process.

## The Innovators' Dilemma 
By the late and famous Clayton M. Christensen for innovation theory like [Jobs to be Done][3]. This is one of the books that are useful to understand innovation for anyone who is looking to create disruptive technology that serves an untapped market. Especially useful for those who are looking to undergo digital transformation.

# Soft Skills - To Get Things Done By Focusing on the Human Aspect
## Soft Skills: The Complete Software Developer's Life Manual
This is really important for any developer who is seeking to upgrade themselves towards an independent contributor or part of the management track. It is useful for you as a developer to develop these soft skills for better collaboration, teamwork and an easier time when working with clients. 

Who are non-technical in nature to help you to get things done without affecting your reputation or the organisation or company you are representing or working in. I had a few horror stories on this aspect I had encountered with just better skills in these soft skills. 

## Pre-Suasion: A Revolutionary Way to Influence and Persuade 
It focuses on both the short term and long term game of persuading and influencing people. That is based upon research in the area of social psychology, marketing and other aspects of it. To help attract and convert someone to be part of your own 1,000 true fans to make ripple impacts with it.
  
## 48 Laws of Power 
It covers exclusively on the power dynamics, relationships, finer points in working with Kings/Queens of the old. Which in today's context is really relevant to what we call "office politics" and the "dating scene" to allow you to become a well-versed player. 

Instead of just being a pig that is sent to the slaughters. Without knowing the finer details which caused you to miss your promotion or mess up your relationship with your spouse, lover, siblings, colleagues, clients or your own superior.
 
# The Startup Approach
## Lean Startup
It can be considered a required read for anyone. Who is looking to build their own to fill up their own [lean canvas][4] and create their own MVPs to research and study about the problem or market they are tackling through user interviews.

## Crossing the Chasm 
If you plan to build your startup for enterprise or B2B. My suggestion is for you to look at this to help understand the [technology adoption life cycle][5]. I heard about it through one of the podcast episodes of [Starting Greatness][6]. 

This could help you greatly in allowing your startup to cross the chasm for B2B sales into the early majority. As an 800-pound gorilla towards profitability in your products or services.

## BlizScaling
This is another book by Reid Hoffman that talks about the practice of BlizScaling. Which focus on growing the user base or customers of the market. At an aggressive pace as both a defensive measure against competitors who are doing the same thing. To gain the lion share of the market. Which a lot of startups is famous in recent year, for the startup to could come out either as a winner who holds a lion share of the market or crash and burn to fade to oblivion.

# Conclusion
I hope these startup books are useful for you as it actually encompasses my mental model and understanding of startups. 

By no means that I know everything, in fact, I had only experienced a startup that had grown from an early preseed to seed stage of a startup. Therefore I think it will be useful to use the tour of duty as part of a career path as a developer in different work that challenges you.

If you like this article do **sign up** for my [Adventurer's Newsletter](https://maxongzb.activehosted.com/f/1) for my **Adventurer's newsletter** which contains interesting content I stumble across over the week in the area of **Python**, **Web Development**, **Startup**.

You can also **follow** me to get the **latest** update of my article on **Dev**
The original post was on [Startup Books for Developers - Reading Time: 4 Mins](https://www.maxongzb.com/startup-books-for-developers-reading-time-4-mins/) and cover image by [ Proxyclick Visitor Management System on Unsplash](https://unsplash.com/photos/nezoFjwiuLQ)

# Reference
* [Next Billion Users][1]
* [Tours of Duty][2]
* [Jobs to be Done][3]
* [Technology Adoption Life Cycle][5]
* [Starting Greatness][6]
* [Lean Canvas][4]
* [Zero To One][7]
* [The Alliance][8]
* [The Innovator's Dilemma ][9]
* [Pre-Suasion: A Revolutionary Way to Influence and Persuade][10]
* [Soft Skills: The Complete Software Developer's Life Manual][11]
* [The 48 Laws of Power][12]
* [Lean Startup][13]
* [Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers][14]
* [Blitzscaling][15]


[1]: https://www.blog.google/perspectives/caesar-sengupta/next-billion-users-are-future-internet/
[2]: https://hbr.org/2013/06/tours-of-duty-the-new-employer-employee-compact
[3]: https://youtu.be/Q63PZR7mG70
[4]: https://youtu.be/pvIN9STpzCQ
[5]: https://en.wikipedia.org/wiki/Technology_adoption_life_cycle
[6]: https://podcasts.apple.com/us/podcast/starting-greatness/id1488560647
[7]: https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/ref=sr_1_15?dchild=1&keywords=zero+to+one+peter+thiel&qid=1585152761&sr=8-15
[8]: https://www.amazon.com/Alliance-Managing-Talent-Networked-Age/dp/B00LI0CHRA/ref=sr_1_1?crid=29PWPMW74O3OE&dchild=1&keywords=the+alliance&qid=1585152806&sprefix=the+alliance%2Caps%2C386&sr=8-1
[9]: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780/ref=sr_1_1?dchild=1&keywords=Innovators%27+Dilemma&qid=1585152835&s=audible&sr=1-1-catcorr
[10]: https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109804/ref=sr_1_1?dchild=1&keywords=Pre-Suasion%3A+A+Revolutionary+Way+to+Influence+and+Persuade&qid=1585152902&sr=8-1
[11]: https://www.amazon.com/Soft-Skills-Software-Developers-Manual/dp/B0158SJ3EM/ref=sr_1_fkmr0_1?dchild=1&keywords=Soft+Skills%3A+The+Complete+Software+Developer%27s+Life+Manual&qid=1585152935&sr=8-1-fkmr0
[12]: https://www.amazon.com/HighBridge-Division-of-Recorded-Books/dp/B00X0TKUS0/ref=sr_1_1?crid=2MLX7BHXLYE79&dchild=1&keywords=the+48+laws+of+power&qid=1585152966&s=audible&sprefix=the+48+l%2Caudible%2C362&sr=1-1
[13]: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/B005MM7HY8/ref=sr_1_1?crid=35GFYXSZ6PRGK&dchild=1&keywords=lean+startup&qid=1585153012&s=audible&sprefix=lean+sta%2Caudible%2C390&sr=1-1
[14]: https://www.amazon.com/Crossing-Chasm-Marketing-Mainstream-Essentials-ebook/dp/B000FC119W/ref=sr_1_1?dchild=1&keywords=Crossing+the+Chasm+startup&qid=1585153057&sr=8-1
[15]: https://www.amazon.com/Blitzscaling-Lightning-Fast-Building-Massively-Companies-ebook/dp/B0791239V7/ref=sr_1_1?dchild=1&keywords=blitzscaling&qid=1585153101&sr=8-1