10 UX Design Tips for Effective Conversion Rate in 2020 
Tags: uxoptimization, uxdesigntips, uxwebsitedesigntips
Published: 2020-06-17 11:32:25

User experience is probably the most underrated design concept right now. Don’t believe us? Only 55% of the companies are presently conducting any user experience testing. For those who don’t know, UX is the process of delivering the best to visitors through interface and design so that they achieve their goals asap. 

There are umpteen UX tips and ideas available on the Internet but very few are focused on improving conversion. That’s why we used our vast experience to share user experience hacks that will directly improve conversion rate.

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/i/s1hw12wacppl4nrw9y1j.jpg)

Let’s start by listing out the first conversion-critical UX tip!

**Understand audience needs**

The first step to improve UX is understanding the needs of your audience. What matters the most to them? Product purchase or answering queries? In which demographic does your audience fit perfectly? That’s why we recommend understanding your audience goals by gathering feedback or data analysis. 

**Decode text-image contrast** 

Everyone hates images in which text is written without any consideration to color, size, and font. For ecommerce stores, this can ruin sales. Make sure the content is placed at the right place on the image. This means it shouldn’t spoil the image’s visual appeal. Also, the text should be written so that customers don’t have to squint to make sense of it.

**Choose right colors**

Choosing the right colors for your website greatly improves the user experience and conversion rate. While you have to determine the color palette with your logo in mind, shades can be experimented with. Use green for ‘buy now’ and ‘send an email’ buttons rather than discouraging red.

**Create engaging content**

The content on your website (product descriptions, button labeling, etc.) plays a huge role in determining overall user experience. If you are creating average content, then, there are chances that user experience will be ruined. Hire [ace content creators] (https://www.upreports.com/content-creation-marketing.html) to help you put a positive impact through content. 

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**Go mobile friendly**

Most of the internet users use mobile to search for products and services. If your website or app is not mobile optimized, then, there are many chances that you are losing potential customers. Make it mobile-friendly to improve the UX of your website or app.

**Use white space**

Don’t use icons to cover the white space on your site. If there is very little white space on your pages, then, it will be difficult for visitors to focus on essential elements. Never make the mistake of filling white space with clutter; it will harm your website experience in the worst way possible.

**Keep it simple**

Keeping it simple and easy for users to find what they are looking for is very important for user experience as well as conversions. Strictly follow this rule while labeling critical buttons, planning navigation, and deciding user interface. Never make it complicated for visitors to find anything.

**Be human** 

People can tell a stock photo from a real one. Neither do most of us have taste for cartoonish images and irrelevant videos. People nowadays prefer to see real human faces. If you have a team, use their images wherever possible. If not, go for high quality photos that are realistic in nature.

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/i/qiud0y3zn3uitbflhmft.jpg)

**Use high quality images**

There are many websites on the internet where you can find free high-quality images. So, never make the mistake of using blur or low-quality images. High-quality images improve user experience by grabbing visitor attention. So, pledge your allegiance to high quality photography!

**Scientific page structure**

User experience studies have proven that most internet users follow the Z pattern to scan web pages. Planning your critical site pages will help users to easily find relevant information on your website. So, collaborate with your designer to create pages focused on established principles. 

**UX resources & collaboration**

If you are planning to make UX improvements for your business, we highly recommend using heat mapping tools like [Crazy Egg] (https://www.crazyegg.com/blog/heatmap-tool/) to gather visitor insights. If you are not sure how to undertake a deep analysis, consider buying one of these [growth reports] (https://www.upreports.com/reports.html). 

The above UX ideas will help you in improving the UX of your website or app. Tell us what you think about these conversion critical UX tips. Share your favorite UX optimization hack in the comment section and let’s talk it out! 

*If you still have questions about UX and conversion, drop your question in the comment box and we will help you answer the same.*