How to Choose a Reliable SEO Services in Brisbane
Published: 2020-02-24 12:09:05

Brisbane is one of the most liveable cities in the world for a reason. One of these is convenience. The metro has one of the fastest-growing e-commerce economies in Australia.

According to the 2019 Australia Post’s report, Queensland <a href="https://auspost.com.au/content/dam/auspost_corp/media/documents/inside-australian-online-shopping-ecommerce-report.pdf">achieved a 21% year-on-year online shopping growth</a>. It ranked third among states and territories in the world of e-commerce sales and volume.

If you are a business owner, now is the right time to get yourself into search results. You can do that with the right <a href="https://www.onlinemarketinggurus.com.au/seo-brisbane/">Brisbane SEO services</a>. 

<h1>How to Pick the Right SEO Company</h1>

When you type “SEO company” in Google, you will see a long list of teams advertising themselves as the best. Not all of them are telling the truth. Others may be great, but they are not the best match for you. 

To help you narrow down your options, here are several tips when choosing your SEO firm:

<h1>1. Read Reviews and Recommendations </h1>

Online recommendations are compelling. Statistics showed that over 90% of those who shop online believed that positive comments influenced them to buy something. More than 85% of the people trusted reviews, especially if they came from friends or family. 

<b>You can gather reviews in the following ways:</b>

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  <li>Go to Google and type “[SEO company] reviews.” Check out the links that appear on the list.</li>
  <li>Read reports and news from the Australian Competitor & Consumer Commission.</li>
  <li>Visit their Facebook page and see if they have reviews. Try to reach out to those who left their comments to obtain more feedback.</li>
  <li>Check out online SEO community groups and ask if some of them can vouch for the SEO company you have in mind.</li>
  <li>Ask for copies of its business permits and other proof of its legitimacy.</li>
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<h2>2. Know what the Company Can Do </h2>

When you hire employees, you ask for their resumes or let them perform demos. It is the same as choosing an SEO company. You need to know whether they can do the job—and whether they are good at it. 

<b>How do you do it? Here are some tips:</b>

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<ul>
  <li>Read some basics about SEO. Websites such as Search Engine Journal or Search Engine Land can usually provide you with a checklist or a dedicated post about the subject. </li>
  <li>Visit the company’s website and browse their content. Look at it from the perspective of a customer.</li>
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  <li>Are the pages easy to read?</li>
  <li>Does the site load quickly?</li>
  <li>Is the website professional-looking?</li>
   <li>Does it have complete contact details?</li>
  <li>Is the message clear?</li>
  <li>What kinds of services do they offer, and are the descriptions understandable?</li>
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  <li>Determine whether they have white papers, such as case studies. These will show you how they approach objectives and problems, as well as their processes and tools.</li>
  <li>Go to Google search results and use the following terms: “Brisbane SEO services,” “SEO company in Brisbane,” and “Brisbane SEO,” among others. Check their placement. If they are among the top three or even on the first page, then it tells you they are knowledgeable about SEO.</li>
  <li>Use the free consultation offers of the companies. If they do not appear to have a free consultation, you can ask for it. Usually, they perform a website audit and offer you recommendations. You can use the list to <a href="https://www.entrepreneur.com/article/299335">know their strategies</a>. Some of them still use traditional ones, and they can get you in trouble with search engines, such as Google.</li>
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Note: Be careful of sites that promise you rankings within one month. It is impossible! It usually takes six months before you can see results.

<h2>3. Find Someone Who Understands Local SEO</h2>

More than 45% of online searches are local. Google is also getting smarter in matching your searches with your location. For example, if you look for a pediatric dentist, most of the first sites that appear are clinics near your home or in Brisbane. 

A 2018 Manifest survey also revealed that almost<a href="https://themanifest.com/app-development/popularity-google-maps-trends-navigation-apps-2018"> 80% of smartphone users relied on navigation apps</a>. Over 55% of them used Google Maps. 

<b>These data stresses the need to find an SEO company that knows local website optimization and even culture:</b>

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  <li>Check the keywords they are planning to use for your site. Are they specific to the locality? </li>
  <li>Ask for a list of local sites they worked on. Use tools such as ahrefs.com to generate backlinks for these pages. Analyze these links. Do they have high-quality and geo-centric content?</li>
  <li>Formulate questions that relate to your target market’s local culture. Query the SEO company of their understanding.</li>
  <li>Determine their SEO techniques to get sites to local listings.</li>
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<h2>4. Sit Down and Outline Expectations </h2>

You are choosing Brisbane SEO services because you have a goal, and you and the team must be on the same page. You can achieve it with these tips:

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  <li>Discuss your objectives and ask how the company can help you meet them. Note that the best team will never compromise the quality of work over unrealistic expectations. They will not give you hollow promises. </li>
  <li>Ask for the company’s detailed SEO plan. It usually includes milestones or timelines, as well as the fee for the campaign. Read the fine print to know whether it has hidden charges.</li>
  <li>Get samples of SEO reports, such as website analytics.</li>
  <li>Know how they manage competitor websites.</li>
  <li>Do not agree to any services without a contract. Get a lawyer if necessary to ensure the fine print is transparent and fair.</li>
  <li>Avoid tying yourself to a long-term contract in the beginning. Instead, start with three months and then assess the team’s performance. Then, you can go for another three or six. </li>
  <li>Sign a contract with a pause clause and kill fee. These will help guide both parties when you want to postpone, cancel, or terminate contracts, including what happens to your payment. 
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  <li>Talk to the team. It can be face-to-face or online through Skype. Nothing beats sitting down to discuss crucial topics. </li>
  <li>Choose a team that is responsive and easy to contact. The company should be able to reply to your email within 24 hours. </li>
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SEO remains one of the practical steps to break into e-commerce, but it is not going to be cheap. These tips will help you find a team that is worth the money.