The Future of Kentico CMS - Kentico Xperience

Published: 2020-06-04 22:39:03

<p>The Kentico is going to rebrand&nbsp;its&nbsp;iconic Content Management System to KenticoXperience.&nbsp;The Kentico CMS is now Kentico&nbsp;Xperience&nbsp;Business and the Kentico EMS is now Kentico&nbsp;Xperience&nbsp;Enterprise.&nbsp;The future of CMS is changing&nbsp;rapidlyand thus Kentico&nbsp;revealed&nbsp;this platform&nbsp;to adapt itself to this new environment.</p>
<p>Kentico is one of the oldest CMS in the world and for 15 years,&nbsp;it is the leading provider of&nbsp;<a href="https://www.zenesys.com/cms-development-services">Content Management Systems</a>. The Kentico CMS allows us to manage, edit and modify the content with ease, so it is a robust, flexible and modern CMS.</p>
<h2><strong>Kentico Journey 2004 &ndash;2020&nbsp;</strong></h2>
<p><strong>2004</strong>-The company was founded by Peter Palas in&nbsp;the&nbsp;Czech Republic.</p>
<p><strong>August 2004</strong>&nbsp;- Kentico released its first CMS for ASP.NET version 1.0.</p>
<p><strong>2006&nbsp;</strong>- After&nbsp;the&nbsp;success of version 1 released Kentico CMS 2.0 which enabled users and developers to build custom sites and portals through a web browser.&nbsp;</p>
<p><strong>2008</strong>&nbsp;- Kentico becomes Microsoft gold certified partner and opens&nbsp;its new office in the United States.</p>
<p><strong>2010</strong>&nbsp;- Kentico&nbsp;named as the fastest growing technology company in the Czech Republic by Deloitte.</p>
<p><strong>2012</strong>&nbsp;- Around 12000 websites in the world was running on Kentico.</p>
<p><strong>2013</strong>&nbsp;- Partner Network: 1200, Websites:16000 and Countries:90.</p>
<p><strong>November 2013</strong>&nbsp;- Kentico named as the best CMS in Penton Media&rsquo;s Dev pro annual awards.</p>
<p><strong>2016</strong>&nbsp;- Kentico CMS&nbsp;featured in 2016 Gartner Magic Quadrants report for both WCMS and Horizontal portals.</p>
<p><strong>2016(Nov)</strong>- Kentico launches new cloud platform called Kentico Cloud&nbsp;</p>
<p><strong>2018</strong>&nbsp;- Kentico released its latest version 12.0 in November, which is the most advanced and stable CMS in the market.</p>
<p><strong>2019 (June)&nbsp;</strong>- Kentico completes 15 years&nbsp;</p>
<p><strong>2019(September)</strong>&nbsp;- Kentico cloud is rebranded to Kentico Kontent&nbsp;- A&nbsp;content-as-a-service-platform&nbsp;</p>
<p><strong>2020&nbsp;</strong>&ndash; Kentico rebranded&nbsp;itself,&nbsp;Kentico CMS has now become Kentico&nbsp;Xperience&nbsp;</p>
<h2><strong>The&nbsp;New Digital Xperience&nbsp;</strong></h2>
<p>The old&nbsp;Content&nbsp;Management Systems is too obsolete for our new digital world.So, Kentico has decided to reform&nbsp;its&nbsp;CMSs under a new name Kentico&nbsp;Xpereince.Right&nbsp;now,&nbsp;there will not be drastic changes in the current Platform but,&nbsp;inthe&nbsp;near future&nbsp;we will see new updates.</p>
<p lang="EN-US" xml:lang="EN-US">Now you must be thinking why Kentico used the word&nbsp;Xpereince&nbsp;for their new brand.&nbsp;The answer is&nbsp;clear,Kentico&nbsp;wants to transform&nbsp;its&nbsp;CMS into a new Digital Experience Platform &ndash; DXP,&nbsp;It&nbsp;is also termed as UXP-&nbsp;User Experience Platform or CXP &ndash; Customer Experience Platform. A DXP&nbsp;Platform integrates various technologies and applications like&nbsp;portals, Content Management, Analytics, Internet Application tools, etc.</p>
<h2 lang="EN-US" xml:lang="EN-US"><strong>What are the features of Kentico&nbsp;Xpereince?</strong></h2>
<h3 lang="EN-US" xml:lang="EN-US"><strong>1. Content Management&nbsp;</strong></h3>
<p lang="EN-US" xml:lang="EN-US">It provides a user friendly platform to build modern and visually stunning websites. With the use of page builder,&nbsp;you can easily create pages onthe&nbsp;website without any technical expertise.&nbsp;There are also other&nbsp;exciting&nbsp;features like&nbsp;multilingual content&nbsp;generation, Content&nbsp;centralization,&nbsp;ability to manage multiple websites and Content&nbsp;reusability&nbsp;options.</p>
<h3 lang="EN-US" xml:lang="EN-US"><strong>2. Online Marketing&nbsp;</strong></h3>
<p lang="EN-US" xml:lang="EN-US">Due to&nbsp;the&nbsp;coronavirus outbreak,&nbsp;most of the parts of the world is in lockdown and the only way business can reach customers is via digital marketing.&nbsp;So Digital Marketing has become an important aspect of almost every&nbsp;firms&nbsp;around the world. Kentico provides a&nbsp;different tool&nbsp;for&nbsp;Digital Marketing like Email Marketing Platform, Campaign Management, User Data Management, Smart forms&nbsp;etc.</p>
<h3 lang="EN-US" xml:lang="EN-US"><strong>3. E-Commerce&nbsp;</strong></h3>
<p lang="EN-US" xml:lang="EN-US">The&nbsp;Internet has become affordable and&nbsp;widely available across the world, so time has come to open your store online. Kentico is an all in one DXP Platformand also&nbsp;provides E-commerce functionality. Using this&nbsp;Platform,&nbsp;you can&nbsp;quicklybuild a custom online store with all modern features.&nbsp;Add search options and filter options, design payment gateway, showcase products, automate checkout process and much more.</p>
<h3 lang="EN-US" xml:lang="EN-US"><strong>4. Personalization&nbsp;</strong></h3>
<p lang="EN-US" xml:lang="EN-US">The more you personalize the content,&nbsp;the easier it&rsquo;s to sell the products. UsingKentico you can&nbsp;gain&nbsp;insight&nbsp;into&nbsp;your customers and this data can be used to send&nbsp;personalized&nbsp;ads/campaigns to the specific user.&nbsp;This will help you deliver the right products to your customers. Kentico also provides a tracker so you cananalyze&nbsp;the customer response and interaction with the website. But Kentico takes Data privacy very seriously and follow all GDPR, PII AND CCPA rules.&nbsp;</p>
<h3 lang="EN-US" xml:lang="EN-US"><strong>5. Automation&nbsp;</strong></h3>
<p lang="EN-US" xml:lang="EN-US">The repetitive and high-volume tasks can be performed by a software or a bot, Kentico allows you to automate your marketing campaigns.&nbsp;You can easily automate your campaigns by just using simple drag and drop options.&nbsp;Automating your campaigns will help you follow the customer throughout the process. Customize your email campaigns according to your requirements&nbsp;and you can also you default Kentico Automation templates.&nbsp;</p>
<h3 lang="EN-US" xml:lang="EN-US"><strong>6. Analytics&nbsp;</strong></h3>
<p lang="EN-US" xml:lang="EN-US">Now it is very&nbsp;crucial&nbsp;for every business to analyze performance of campaigns, website and sales.&nbsp;Kentico&nbsp;Xpereince&nbsp;provides all the analytics features you need to&nbsp;inspect and track campaigns.&nbsp;Kentico provides&nbsp;real time updates&nbsp;of user behavior&nbsp;and engagements with the marketing campaigns or website.&nbsp;Using the A/B testing tools you&nbsp;can test multiple&nbsp;variants of emails, web page or other marketing asset and determine which is best for your business.&nbsp;</p>
<h2 lang="EN-US" xml:lang="EN-US"><strong>Summing it up&nbsp;</strong></h2>
<p lang="EN-US" xml:lang="EN-US">The new&nbsp;<a href="https://www.zenesys.com/kentico-cms">Kentico Xperience platform</a>&nbsp;is much more than a traditional CMS,&nbsp;It&nbsp;is a digital experience platform to cater all your needs. Right&nbsp;now&nbsp;Kentico&nbsp;Xpereince&nbsp;is same as&nbsp;Kentico CMS but soon you will see new updates and features.</p>
<p lang="EN-US" xml:lang="EN-US"><strong>Kentico CMS</strong>&nbsp;---&gt;&nbsp;<strong>Kentico&nbsp;Xperience&nbsp;Business&nbsp;</strong></p>
<p lang="EN-US" xml:lang="EN-US"><strong>Kentico EMS</strong>&nbsp;----&gt;&nbsp;<strong>Kentico&nbsp;Xperience&nbsp;Enterprise&nbsp;</strong></p>