Tầm quan trọng của việc xây dựng thương hiệu trong kinh doanh
   
Published: 2020-07-09 07:33:08

1 - What is branding?
Branding is a combination of the process of selecting and combining tangible and intangible attributes to differentiate products, services or corporations in order to create business awareness with tactics and campaigns. marketing with the ultimate goal is excitement, attraction and meaning in consumers' minds. Thus, the new brand has a firm foothold in the market.

2 - What does branding need?
Branding is a process that requires a combination of many stages in digital marketing activities such as user experience, SEO & Content Marketing, Social Media Marketing, paid advertising. All of these channels will support branding. So, what do businesses need to build a brand?

2.1 Identifying target customers
The first thing when building a brand is to identify the target customers that the brand wants to target to be able to sell products. Only when you know who you want to target can you outline ideas for brand development in the future.

Narrowing the target audience will make the message transmission easier and more effective. At the same time, this is also very important in a marketing campaign to urge customers to read the content, pay attention to the product ...

2.2 Brand Mission to customers
Every business needs to understand the goals well. The business is pursuing. It is important to know what the value that the business will bring from which determines the mission and the purpose of the business. From there, you can direct your logo, tagline, voice, message and personality to this mission.

2.3 Market research and other competitors
In building a brand that wants to succeed, it is not to be imitated, only to be consulted and learned, to make others' own ones personal. Want to highlight the brand must definitely understand where other brands are strong and weak.

2.4 Build unique features and benefits that only your brand can have
In order to have a prominent brand, you need to dig deep into the products you provide to launch its own benefits and characteristics. products of the new business. In today's saturated market, if you know how to build a brand and raise your brand to a new level, you can attract customers.

2.5 Create logos and taglines for brands
When it comes to branding, there must be a specific image to remember in customers' memories. Remember the brand logo will appear everywhere related to the business is also the image that identifies the most easily. Therefore, it is necessary to design a unique logo to avoid collisions and also create a good effect.

2.6 Building a simple, memorable and concise message
Many businesses still believe that the message must be monumental. just make a strong impression. But that is completely false, the more simple the message is easy to remember and the more rhymes the more quickly and permanently will remain in the mind of the customer.

3 - Ways to make brand advertising
3.1 Promote on social networking sites and video sites
Currently, social networks and videos are dominating the online advertising market. Some of the most prominent advertising media to mention are: Facebook, Instagram, Youtube, ... (called digital marketing) this is the most powerful and effective deployment channel today.

Search engine optimization (SEO)
This method will help improve and optimize keywords about products when searching. This is also the main way to attract customers and increase the reliability of the business.

3.2 Contributing offline knowledge Offline
sharing sessions will be a great way to find suitable and bold ideas for brand advertising.

3.3 Advertising airport led screens
Advertising airport led screens is also one of the advertising brands many big brands prefer to use. The airport is a crowded place for customers, so it is easy to reach business prospect. Especially for new brands that need to see customer response, the advertising of airport led screens will be a solution for businesses.

3.4 Advertise large outdoor panels.
Outdoor large advertising is a form of advertising that has existed for a long time in Vietnam and is the most used advertising form due to its low price, great effectiveness and long running time for the advertising campaign. .

3.5 Advertising inner city led screen
Inner-city led screen is one of the brands that reaches the most customers. It is much cheaper than other advertising methods such as running ads on TV. Led screen advertising is currently a new advertising trend in Vietnam and is favored to use because of its affordable cost, the setup runs the program easily as well as accessible to customers with vivid, eye-catching TVCs. .

3.6 Sponsoring small programs
In addition to growing, businesses also need to accompany and support other businesses. This is also a very effective way of communication. As in the recent COVID-19 epidemic, Bizman Group has a VND 200 billion Support program to help businesses overcome difficulties. Therefore, the application of this advertising method will bring about positive results.