Top 10 Benefits Of Magento E-commerce Platform
Tags: magento, magento2, ecommerce, cms
Published: 2020-03-18 05:40:21

As per [Statista](https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/),  in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022.

E-commerce is nowhere to go!

If you are planning to start an online business, the stats show that you are on the right track. The next step is to decide which platform to select for the online shop?

The number of options available today can confuse you. Therefore, it is important to make an informed decision and that's why you are here.

As a certified Magento developer, I'm inclined towards [Magento](https://magento.com/) but I'm going to logically put forward my points as to why choose Magento as a preferred E-commerce platform.

What points do you need to keep in mind while selecting an E-commerce platform?

* Pricing
* Security
* Mobile Friendliness
* SEO Friendliness
* Scalability
* Customer Experience
* Ease of use
and some more!

Do Magento excel in all these areas and hence it is wise to choose Magento as your e-commerce platform?

![Magento Facts](https://dev-to-uploads.s3.amazonaws.com/i/8yp2rcph5geigrltj39x.png)

Why choose Magento as your eCommerce platform:

1. Open Source
2. Community
3. Performance
4. Flexibility
5. Mobile Responsive
6. SEO friendly
7. Scalability
8. Security
9. Easy Integration
10. Customer Experience

Going through each breakthrough points of Magento in detail,

## 1. Magento is Open Source

The open-source edition of Magento allows developers to access the source code and extend it to fulfil the customized business requirements. The developer community can offer bug fixes for the CMS owing to its open source license.

The fact that using the Magento community edition is totally free is one of the main reasons why Magento is the top choice among the store merchants!
## 2. Magento Community
The selfless Magento community comprises skilled and certified developers, bloggers, project managers, CEOs, etc. whom you can rely on whenever stuck with something in your store.

[Magento Forums](https://community.magento.com/) and [Magento Slack Channel](https://magentocommeng.slack.com/) are a few of the places I can think of for quick solution platforms.


## 3. Performance
[Google](https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html) considers page load time as one of the ranking factors and Magento does not fail to offer a superior experience when it comes to page speed.

Features like PHP 7 support, use of varnish cache, Memcached, minimized and bundles JS, image compression, etc are responsible for the optimized performance of Magento stores!


## 4. Flexibility
The unequalled flexibility offered by the Magento CMS allows the developers to customize the backend configuration to improve or tweak the features. Only to improve the store for better customer experience!

Control all the core functionality and customize them as per the business requirements.

You may not be a pro to make the most out of this feature, but you can always get [custom magento development service](https://meetanshi.com/magento-development-services.html) and professional help from Magento certified developers and experts to implement the customization that improves the store!


## 5. Mobile Responsive
As per [Statista](https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/), in 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce. 
If you want to make the most out of this traffic, the E-commerce platform you use should be bound to be mobile responsive!

And again, Magento is not something that disappoints you!

Teaming up with technologies like HTML5, availability of responsive themes and mobile-centred designs allows the platform to offer an improved mobile experience.

## 6. SEO Friendly
Any type of business having an online presence cannot escape SEO! With Magento as an E-commerce platform, you get the bonus benefit of integrated features that help optimize the store in terms of SEO.

Magento CMS offers features like SEO-friendly metadata, URLs, and tools like Up-Sell and Cross-sells to boost conversions. One can follow the [Magento 2 SEO Guide](https://meetanshi.com/blog/magento-2-seo-guide/) for leveraging the SEO friendliness of the platform.


## 7. Scalability
Are you planning to run a small scale online shop or mid-sized business or even a giant enterprise store? You never know how you'll end up, isn't?

Magento can be handy, no matter the size of the business. You can start with a small scale shop and expand it with time. Magento is a highly scalable platform that allows you to grow the tools and software as your business grows.

Fit for every business type, Magento's scalability contributes to garnering the top position for the CMS in the list of best E-commerce platforms.


## 8. Security
User experience and security are the basic pillars of E-commerce success. Security is not only customers' concern but also for the business!

Magento has all the necessary features and more built-in that minimizes the requirement of 3rd party plugins. Moreover, implementing SSL security is easy with Magento. An entire team of security experts works for better security of the stores.

The Magento enterprise edition comes with Secure Payment Bridge which makes it easy to achieve PCI compliance.

When the security of the store is at risk, it affects:
1. Finance
2. Customers' privacy
3. Trust in the store
4. Reputation
5. Store operation
6. Data redundancy


To avoid such disasters, Magento creates a secure environment for happy shopping and good business!


## 9. Easy Integration
Magento has built-in integration such as Google Analytics, payment options like PayPal, Braintree, etc. Moreover, extension vendors offer modules with the help of which 3rd party integration becomes easy.

The bottom line is to integrate a required feature and Magento allows easy integration that helps achieve the goal.

If you have a Magento store, and you want to integrate a payment gateway or database app, life was never this easy!


## 10. Offer better customer experience
Streamlined checkout, flexibility in payment options, Google shopping Ads channel, and many more contribute to enhancing the customer experience of your business.

Consumers today have little patience for companies that fail to deliver an excellent customer experience. However, if you choose Magento as your e-commerce platform, you are on a safer side!

Apart from these, you'll find factors that are responsible for making Magento as the top choice for eCommerce stores once you have first-hand experience with the CMS.

## Conclusion:
If you want to own a successful online store that has the capabilities of customization, flexibility, and expansion, Magento is the best option. With an ever-changing eCommerce environment, you are going to go for customization.

And, by now, it is clear, that the MAGNIFICENT MAGENTO offers it the best!