Digital marketing: what skills should successful specialists have?
Published: 2020-09-22 22:40:46



The tasks of a marketer depend on what type of business he or she is doing, whether he or she takes over all the responsibilities or distributes them among other professionals. In one company, the marketer can do SEO, advertising campaigns, write texts, and create digital strategies. Yet in another, a professional conducts an analysis of advertising activities, delegating other tasks to his or her colleagues. Either way, in this article we will outline the crucial competencies and skills of digital marketers.

##What does a digital marketer do?

It depends on whether the specialist works for a huge corporation or for a small company. If we are discussing an employee of a corporation, then a digital marketer probably specializes in a particular communication channel, such as customer acquisition or social media promotion. If the marketer works with a startup, then this employee, with a high probability, combines several positions at once.

The main task of the marketing manager is to enhance business growth. Marketer generates ideas, implements them through different campaigns, analyzes the results, and reports on them. Campaigns usually require additional resources, and, therefore, marketers often work together with other specialists, find freelancers, and perform organizational work. 

##So, what is the skillset of a superior specialist?

An internet marketing specialist knows how to optimize the budget and customize contextual advertising to the target audience. But the main feature of the digital marketer is understanding how to get to the best results without spending the whole budget. Plus, he or she will bring their own ideas for an advertising campaign.

A company, when hiring such a professional, must be sure that the person under question knows how to implement both simple and complex strategies.

###Email marketing

Email marketing is one of those cases when it is possible to attract and retain a client at a lower cost, whilst still getting sizable profit. This is a chance to sell more without huge investments in advertising.

Internet marketer understands the difference between a newsletter and email marketing, knows the rules of letter design, which affects conversion, and keeps potential clients engaged. 

###Content management systems

CMS or admin - the basis of the whole site. The additional skill of digital marketing is the ability to use the system at any time of day and night. Most often the team uses either its own admin or a special platform - WordPress, Tilda, or Drupal. It is desirable for a specialist to have a background and experience working with CMS. 

Digital marketers often do SEO promotion of sites. To do this, a digital marketer should know how to [buy backlinks DA40 from $9.99](https://www.linksmanagement.com/), how to do SEO- and usability audit of the site, analyze competitors, track changes in search engine algorithms, write SEO texts, as well as monitoring site position. That is why a digital marketer should have SEO knowledge.

###Analytics 
This competence is often considered the major one: in order to produce the right content for your target audience and be guided by the right channels of promotion, analytics is a must for a digital marketer.

You should know how to work with various analytical tools. However, the most important analytical tool is Google Analytics - this should be your starting point.
Workflow organization

The ability to allocate tasks and time encourages you to do everything qualitatively and without delays. You'll need good tools for this: time managers, task managers, cloud storage, and project management services. Digital marketers usually work with:

*Trello
*Dropbox
*Google Drive
*Asana
*Toggl
*Timely

###Copywriting
Understanding what makes a quality text is a skill without which it is difficult to imagine a specialist of our profile. Moreover, to get the desired content, the specialist also needs to establish proper working relations with copywriters and editors. 

##A mix of analytical abilities and creative skills

Unfortunately, digital marketing does not consist only of analytics. Digital marketing specialists also should have a creative approach to solving problems. Thus, creating a campaign, a specialist understands what is truly relevant.
Communication skills

Without them, it is difficult to imagine the work of a digital marketing specialist because he or she works directly with the client, the target audience, as well as with experts and opinion leaders. 

You should get out there and network! This is a perfect way to practice your communication skills as well as enhance other above-listed abilities.