Key aspects behind a successful White label cryptocurrency exchange
Tags: blockchain
Published: 2020-07-07 13:15:58

![White label exchange software](https://i.imgur.com/IIFo8Bs.jpg)

Cryptocurrencies have become a force to reckon in the digital world. As more enterprises get interested in the speculative asset, the development of a robust exchange is the primary step towards kickstarting trading activities. White label cryptocurrency exchanges are the best way to gain quick traction in the market.

These exchanges come with a solid backend infrastructure which improves the overall trading experience. With pre-testing done before delivery, the exchange can be straightaway incorporated into the core operations. 

#**Factors to be considered before opting for a White label cryptocurrency exchange**

**Awareness of laws** -  Not every country is favorable towards the operation of cryptocurrency exchanges. Some nations have banned the existence of White label platforms. Up-to-date knowledge of the laws and regulations is a must. Care must be taken by the exchange to maintain flexibility in its functioning, keeping in mind the dynamic environment. 

**Research** - Before availing a White label cryptocurrency exchange, deep analysis about the company and its operations must be conducted. Procedures related to Know your Customer (KYC) and Anti-Money Laundering (AML) should be adhered to with perfect precision. 

**Essential characteristics to be included in the software** - Some of the must-have features are a matching trading engine, interactive user interface, and wallets (both hot and cold). The presence of a robust admin panel will help in attracting better clients than competitors. 24x7 technical support in multiple languages will deepen audience engagement and improve user retention. 

**Liquidity** - The creation of adequate liquidity is critical for the long-term survival of a White label cryptocurrency exchange. It depends on a high trading volume. Full-time monitoring of purchasing and selling orders will improve the returns on investment. The benefits of trading should percolate among each investor. Liquidity must also increase based on the expansionary plans of the crypto exchange. Establishing a network with well-known exchanges will boost the trading volume, thereby boosting liquidity.

**Type of Exchange** -  There are different kinds of exchanges such as Centralized, Decentralized, and P2P exchanges. A company has to select the right type of after understanding the regulations, requirements, and scope of business activity. The limitations of each exchange must be taken into consideration. 

##**Benefits of White Label Cryptocurrency Exchange**

**Technical expertise not needed** - With advanced modules already available in the software, it eliminates the need for the exchange owner to possess technical knowledge for the supervision of the development process. This helps in easy management of exchanges by people who have a basic grasp of operations.

**Reduction in expenses and time** -  With White label cryptocurrency exchanges, a company can save valuable time by launching their services quickly. It avoids wastage of efforts on the different stages of development that can take up months or years. Additionally, capital expenditure on the creation of software is cut with the help of White label exchanges. With a guarantee of zero errors, it is suitable right away for use in production. 

**Improved scope for customization** - Though the software comes in-built with all the necessary features, it can still be customized based on business requirements. Alterations can be made according to the brand name, logo, UI/UX design, and color theme. This helps in revamping the exchange’s image in the eyes of traders and investors. It encourages new entrants in the market to launch their brand conveniently. 

**Solving existing issues** -  Bottlenecks in software usage can be solved quickly using [White label cryptocurrency exchange](https://bit.ly/2BOl5KF). With in-built solutions and the latest patches, bugs can be cleared before they become serious issues. 

An understanding of all the above elements by business firms will go a long way in choosing the right White label cryptocurrency exchange.