How To Create An SEO Proposal That Closes Deals Faster?
Published: 2020-02-24 11:48:39

There are already a lot of digital marketing agencies that almost offer the same SEO services as you. In such a scenario, having to absolutely amaze someone can really put a lot of pressure on any company. Only an SEO proposal that is relevant, comprehensive and impressive will have a higher chance of getting your prospect's approval

And now if you are wondering how to create such proposal, then congratulations! You just found an amazing resource packed with must-have sections in your SEO proposal, common potential SEO solutions, key factors for styling your SEO proposal and a free SEO proposal template that converts like a charm. 

So just sit back, pour yourself a coffee and let's start!

#What is an SEO proposal?

In simple words, think of your SEO proposal as a job interview on paper. You need to explain why you are the best person (or an agency) for this job and actually sell yourself or a business. 

It’s a key document for presenting your client’s obstacles and then giving a pitch on how your SEO services can improve their website’s traffic and help them build the brand.

#Start Off On The Right Foot

When you know about your client's expectations you'll be able to create a much more accurate and detailed proposal. That's why before even you start creating a proposal, set up a meet with your client on the phone or in person. Many people lose it already at this stage. They fail to understand why client actually needs an SEO to their business. It's only when you understood the problem very well can make everything else fall into place.

Dig deep into their core and then just like in medicine you can prescribe the treatment as soon as you know the diagnosis.

Use the following questions to find out what they want so that you can give them what they need,

- What does client's business do?
- Who are their decision-makers?
- Which industry do they belong to and who are their competitors?
- What's their ultimate goal to accomplish?
- What is a proposed timeline? What would be their available budget?
- Why should your prospect invest in SEO?

After gathering all the comprehensive details about your prospect, now it’s time to tell them why they should invest in SEO. You can do this by presenting a few reasons to prove that incorporating SEO to their business is a decision they’ll hardly regret.

Here are a few reasons to include in your SEO proposal. These reasons will surely make your prospect believe that SEO to their business is not just a nice addition- but it’s a necessity.

- Increased Sales
- Improved Traffic
- Greater Visibility
- Rise In Leads
- Cost-effective

#8 Sections You Must Include In An SEO Proposal

**1. Introductory pitch**

You only get one chance to make a first impression and the pitch in your proposal is your only chance.

Fact: The proposal is won and lost in the introduction.

The goal of this section is to create enough curiosity to make the reader want to read your full business proposal.

Just remember one thing do not talk about yourself because the introduction isn't the right place for that.

**2. Show'em the target keyword ranking**

You could use a Google keyword planner to pull up a list of keywords that prospect is ranking for. And then present the report of few keywords along with the search traffic they bring in, list of the other websites ranking for the similar keywords, whether or not prospect should rank for those keywords.
I know this may take some effort but it'll all be worth it especially if this becomes a long term client.

**3. Provide a backlink analysis**

Now by this point, your prospect will surely know that you understand their situation. This means you can dive a little deeper to get them fully involved with your process.
How? By providing a backlink analysis.
This is the best way to prove your worth and show them that you are capable of getting into detailed strategies where other agencies may not be able to or willing to do so.

**4. SWOT analysis**

In Strengths, weaknesses, opportunities and threat analysis, you will identify everything working in their current plan, the problems, and issues as you see them, areas to expand their keyword focus (where their competitors are falling short, ) and the areas to invest more time and effort (where their competitors are beating them).

**5. Show'em why you are the right person**

You know you have skills and abilities. Now is the time to show off.
This is where great storytelling really comes into play. Make your clients visualize themselves working with you by telling the past clients success stories with similar issues.
Do your best to make them feel secure if they decide to hire you.

**6. Timeline**

Break down all the key steps and the timeline for your client. Providing an accurate timeline with deliverables allows you to set the client's expectations early.

**7. Cost and Budget**

Now is the time to include the detailed breakdown of the SEO project expense and how this relates to the client's budget. Make it clear that what is included in the quoted price, what services are chargeable extras if requested.

**8. Terms And Conditions**

Always keep the contract and your terms and conditions part of your proposal and get them signed together to avoid future conflict.

#7 Potential SEO Solutions

Now is the time to give the potential solution to your client. The following are the most common SEO solutions you must include in your proposal.

1. Full website audit
2. On-page SEO
3. Content quality review and content building exercise
4. Link Outreach
5. Accessibility
6. Indexability
7. Off-page analysis


#4 Tips For Closing An SEO Proposal

An SEO proposal without a close is definitely a missed opportunity. Closing a proposal means summing up all the main points, resolving challenges and finishing with a flourish. Just like closing a sales proposal, your SEO proposal should also include calling for a specific response or an action.

1. Address potential objections
2. Summarize of key points
3. Make the call-to-action clear and concise
4. Make it easy for a recipient to communicate


#Pitch And Repeat

Now you have a firm understanding of what it takes to create a winning SEO proposal, now it's time to actually start to put one together.

Creating your first SEO proposal can be overwhelming. Therefore we've prepared a detailed template that breaks down and explains all the sections above in a simple and effective format that you can re-use and customize to fit your own needs.  

Pitching your SEO services should be as simple as counting 1,2,3 and this well-written SEO proposal template can help you to do so.

And it's absolutely free...

Get your [free SEO proposal template now,](https://www.freshproposals.com/proposal-templates/seo-proposal-template/) and tell us how your pitch goes.