10 Proven Benefits of Marketing Automation for your Business

Tags: marketing, productivity, management
Published: 2020-05-11 08:00:57


You might have heard about Marketing Automation. And want to see how it helps in marketing efforts. But before going there, you might want to see the potential of this tool.

As per Grand View Research, the Marketing Automation industry could be valued at $7.63 billion by 2027. 

Now let’s explore 10 cost-savings benefits of marketing automation and dramatic changes that you experience by adopting this automation platform.

1. Lead Generation: Marketing Automation enables the <a href="https://www.peppybiz.com/blog/sales-and-marketing-automation">Sales and Marketing</a> team to focus on the overall strategy of the business, improve the current level of efforts, and nurture the leads which look more promising. It brings more clarity to understand potential customer behavior. By using such methods, companies can understand how potential customers take a tour of your website. And not only this, it will help you to what are the triggers and barriers to increase reach.
 
2. Increased Productivity: You wish you could increase business agility and improve marketing efforts by eliminating manual tasks. Well, a <a href="https://www.peppybiz.com/">marketing automation platform</a> enables you to automate several tasks and you can enjoy the benefits of marketing automation by focusing on strategy.
 
3. Track Campaigns: You might be investing a lot of time and effort in marketing. And I believe we should track every marketing campaign. Marketing Automation allows you to keep a close watch on every marketing effort. 
 
4. Personalize Customer Interaction: If you want to personalize the customer experience. Then by implementing a marketing automation platform, you can delve deep into every customer interaction. And gradually personalize every interaction with every customer, prospect, and every lead through impactful strategies that encompass lead qualification, alignment between sales and marketing, analytics, and much more.
            	
5. Retain Customers: Though customer acquisition is important but retaining a savvy customer is also very important. The marketing automation platform enables you to delve deep into insights and make the right decisions to meet customer unmet demands.
 
6. Interactive Reports: With the implementation of marketing automation software you get more clarity of potential customers via email open rates and other metrics. Various modes of communication will help you to get more information related to customer profiles.
 
7. Increase CLV (Customer Lifetime Value): As the size of the pie grows it allows you to capture the larger size of the pie. Yes, it allows you to automate several things such as sending exclusive offers to frequent buyers or start a re-engagement campaign. By doing this ultimately you are strengthening your relationship with customers and increasing CLV.
 
8. Boost Average Order Value: Automatic product recommendations are one of the notable features of the marketing automation platform. It helps you to cross-sell and up-sell across all your communication in emails and websites. This increases conversion and even makes your customer go for a transaction and ultimately this increases average order value.
 
9. Win lost revenue: With marketing automation software you can initiate a basket abandonment campaign which helps you to increase your visibility to those customers who might want to purchase your product later on.
 
10. Test and Learn: There’s no specific practice when we talk about eCommerce marketing. The same marketing strategy can show different outcomes depending on your target area and audience. In such a case a reliable marketing automation platform enables you to do A/B test campaigns. No need to invest in additional A/B testing technology for desired outcomes.
 
Conclusion
 
I hope now you are aware of the undeniable <a href="https://www.peppybiz.com/blog/benefits-of-marketing-automation">benefits of marketing automation</a>. And if you are planning to revitalize your marketing strategy and achieve the desired results. Then make the most of your investment by using a reliable marketing automation software.