5 Steps to Make Your Site Ready for the Holiday Season
Published: 2019-12-06 12:23:47



 
The holiday season has arrived. It must be a hectic time for the online store owners as this is the time when a site faces heavy traffic. So, it is necessary to make it prepared for the holiday rush. You can approach reliable web development services that can help you in that process. 
 
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Now, let’s dig deeper to know the tricks for making your site ready for the festive time. Here they are: 
 
**1. Optimize Site’s Speed**
 
Around the festive season, people will be looking for seasonal products and services online. This means that your website will witness heavy traffic.  
 
When your site will be accessed by a large number of visitors than usual, then it will get slow down. So, before the start of the holiday season, make sure to audit the speed of your site and make necessary improvements (if needed).
 
**2. Run Holiday Promotions**
 
During the holiday season, people are in a spirit to shop. This is a wonderful opportunity for your business to maximize profits by running promotions. Given below are some useful tricks that you can use during the holiday season to attract more customers towards your store.
 
Offer holiday-themed sale to customers.
Post content that promotes your products/services to be best for the holidays.
Offer incentives that will make the customers choose your brand over others. 
 
**3. Automate Your Holiday Marketing**
 
Holidays come every year, typically around the same month in the calendar. This implies that you can re-use your marketing material which will save you ample time. 
 
Consider deploying an email sending software that can schedule email messages that will send automatically on specific dates every year. You have to encourage your customers to sign up for your email list so you can send holiday-themed content to raise a curiosity in their mind.
 
**4. Make Your Site Mobile-friendly**
 
Today, the majority of people is having a smartphone in their pocket. And, they prefer accessing websites using a mobile phone so it is necessary to make your site mobile friendly. 
 
You should check how your site loads on mobile devices. Note that if your site is not easy to use on mobile devices, then it will turn off the customers. This means that you can miss out on good business deals that can increase your profit. 
 
**5. Show Holiday Greetings on Your Site**
 
Preparing your site ready for the holidays doesn’t mean you have to do complete redesigning. The changes that you have to do will be simple like:
 
Craft a holiday-themed message for greeting your visitors. You can add this to the homepage of your site.
 
Share information related to your holiday shipping- stress on delivery time. The customers always wanted their order to deliver on time even though they placed it at the last minute.  
 
**Final Notes**
 
So, these are some best ways to make your site prepared for the festive season. Try to implement them before the holiday season approaches so as to reap better results in the long run.