Media in Mexico generated 3.6 billion shares in social networks in 2017: comScore
Published: 2020-07-10 22:22:51

The company comScore recently presented an analysis of the usage trends of the main social networks in Latin America (LATAM).
In the report, they studied, for the first time, the social media audiences of the media , considering the interactions generated in the four most far-reaching platforms, that is, Facebook , YouTube, Twitter and Instagram.
In 2017, the Mexican media registered 3.6 billion shares , which places it as the second country in the continent in this type of activity, behind Brazil (7.7 billion) and above Argentina (1.6 billion).
Media in Mexico and its use of Social Media
Among the media from which they studied their social actions were:
•	Televisa Group
•	Spanish Collective Culture
•	Kiwilimon Group
•	Digital Image Group
•	JuanFutbol (MX)
•	SDP Group
•	The Universal of Mexico
•	The Net News
•	Millennium / Multimedia Group
•	Grupo Azteca TV
According to the comScore report, the social shares of these 10 media totaled 147 million.
Through communication , the actions recorded were as follows:
•	Grupo Televisa, 22.5 million social shares
•	Collective Culture, 17.1 million
•	Kiwilimón Group, 11.4 million
•	Digital Image Group, 7.7 million
•	JuanFutbol, 7 million
•	SDP Group, 6.1 million
•	El Universal, 6 million
•	La Neta Noticias, 5.7 million
•	Grupo Milenio, 5.4 million
•	Grupo TV Azteca, 5 million
In total, these media have 567.4 million users , with Televisa with the highest number of followers / fans (168.2 million) and JuanFutbol with the lowest number, with 3.9 million.
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Use of Social Media in LATAM
Regarding the general use of Social Media among the population of Latin America, they offered various insights, of which we tell you the most attractive data below.
Audience on smartphones
According to the study, in LATAM, audiences over the age of 15 who use a smartphone increased in practically all countries.
Mexico increased 6% in this area , while Brazil, Argentina, Chile and Peru grew 12%, 20%, 18% and 38% respectively.
As for audiences using a desktop computer , these numbers decreased in all the countries studied. In Mexico the use of this device decreased 12%, while in Brazil, Argentina, Colombia, Peru and Chile it decreased 17%, 16%, 17%, 12% and 19% respectively.
Use by gender, age and country
The users of Social Media in LATAM are 53% and 47% women; mostly 15-24 years (29%). In addition, 41 thousand 367 million minutes pass per month.
On the other hand, its use is cross-platform , since most access social content on more than one device during the month.
Thus, cross-platform use is as follows:
•	Mexico, 40%
•	Colombia, 27%
•	Chile, 35%
•	Argentina, 51%
•	Brazil, 37%
“ Social audiences are generally measured by platform , but in this case we decided to investigate the metrics of the media through its different channels on social networks in a comprehensive way, using our Shareablee solution, a leading platform for measuring social audiences and engagement. globally ”.
" Social Media is a powerful content and advertising platform , so it is essential to have reliable metrics that allow us to understand your consumption trends," concluded Iván Marchant, vice president of comScore Mexico.