Google ads-everything you should know in 2020
Tags: webdev
Published: 2020-01-25 09:55:38

Are you thinking of spending money on ads to reach your target audience?
Usually I recommend “AdWords”
What do you think about advertising your business somewhere with over 246 million unique visitors, 3.5 billion daily interactions?
Yes it is Google Adwords!
Before understanding how Google ads work, it’s important to understand how Google works. 
If you have a fact, idea or question about something. So what you do then?
You will Google it for an answer. When you Google something you might choose the first result that showed up for your search query thinking this will provide you a solution.
Now this is the key part, when people search on Google, they want to find the answer to something and this is your opportunity to show your company, product, or to show the solution that your business has to this person’s problem. 
How you get to the top?
Within Google there is organic results and these are the things Google puts in the search result for free, because it just really high quality content and Google knows that it going to provide a solution. It is great to be in the organic search result, but that is very hard to do. You have to write really high quality content; you need a lot of good quality links pointing your website and many other facts to follow to reach at the top without paying
But Google puts at the top of the search result Paid Ads! To get at the top of the search result on these paid ads is through the Google ads platform. So to get to the top of the search result on Google, you have to pay.
So if someone had a question, or some kind of concern and they needed a solution for, they went to Google and when they Google it your company or your business showed up at the top of the search results. 
At this point you might be wondering why use Google Ads? Especially because right below it is the organic search result which Google puts there for free.
The way how Google ads work is you might tell Google,” I want my ad to be on the top of search result page for a certain keyword” (And a keyword is whatever someone searches in the Google).
So for instance you might tell Google “I want to be at the top of the search result any time when someone type the word vehicle”, now Google want to get paid for this and so you will tell Google that “I will give only one dollar every time when someone click on my add”. Now you will do not pay unless someone click on your add. It’s a beating system. Someone else is willing to pay more than we pay, probably they would go to the top of the search results. So the more people involved higher the beat potential it could be.
There for Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.
How often someone actually click on your add this is called your Click Through Rate (CTR), the better your click through is, it will lower your pay per click.
How to setup Google ads account
Now you know how Google ads work. It’sthe time to create your free Google ads account.
How will you do that?
Without a further do here are the steps to create successful paid campaigns on Google.
Once you visit the Google ads site and click “starts now” (or you can sign up using your email and website URL) you will be taken through a series of steps (relatively easy and quick) to get your ads up and running. Along the way you will be provided with helpful hints.


Your business and audience
After sign up you will head up to “your business and audiences”. Setup a radius around your business so that you can find new customers in the areas that you serve. Providing a business address may help clients to get in touch with 
To target your ads to relevant Google searches you can select product and services you offer. For best results add 3-5 products and services. ThenGoogle will show your ad when people search for products and services you offer, and for similar relevant phrases.
Let's write your ad
Highlight the products and services you offer, and what makes your business unique. Find specific keywords in your industry that has more search volumes and write up your ad.Then adding a contact number will make it easy for people to call you directly from your ad.
Writing a good campaign may help you to improve your click through rate.
So make sure to create an attractive campaign and drive more traffic to your site 
Set your budget
Select a better budget option (or you can enter your own budget plan) that suits your business and bring some traffic and conversations without breaking your bank balance. While choosing a budget first off, start in small budget. Then gradually you can increase from here.After you add your payment method it will be charged automatically typically monthly.
Once you choose your payment options and hit submit, your Google ads account is live and ready to use!

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