Top 4 Marketing Trends & Predictions in 2020
Tags: projectcostmanagement, ai, stafftimerapp, marketing
Published: 2019-12-17 07:57:28

With the pace at which advanced technology is growing and evolving, it isn’t a surprise that everything that depends on it must move at a similar lightning speed. With constant updates, and new methods, and changes to algorithms, digital marketers are constantly struggling just to keep up with the pace. There will also be new ways to manage your [project cost management](https://stafftimerapp.com/blogs/project-cost-management/). However, being aware of emerging trends is a vital part of staying on top of the game.   

As we approach 2020, we have asked several tech & marketing experts to identify top marketing trends, here are some of the anticipations made by them. 

##AI is about to get even noisier
If you thought that marketing noise around AI was intense in 2019, be prepared for it to get thunderous in 2020. Small companies, especially startups will increasingly praise themselves as AI companies in a bid to capture venture capital dollars, despite what they actually offer. 

Furthermore, it is very anticipated that we will see companies especially public ones, rewrapping their contribution with an AI spin to impress shareholders hungry for digital transformation success. However, companies will need to increase their budget on infrastructure that can handle AI capabilities and a rush of APIs to connect data together to train and feed algorithms.  

##Evolution in Interactive Content
Today buyers look for new experiences and greater interactivity when they go online. In fact, above 91% are looking for more visual and interactive content. There are a number of reasons for this thing.

Interactive content always stands out as it is different and new.
It keeps your visitors engaged as they are on your page.
Interactive content is immensely shared, and it eventually grows the awareness of your brand. 
Simply put, interactive content is more engaging. The user spends more time on it as compared to other content. 

##Google’s Smart Bidding
People who are involved in digital marketing are already familiar with this automation, but now Google has announced Google ads update that will likely lead to automation and smart bidding is becoming a new standard.
Google Ads will use machine learning in order to optimize your bids. This will give you several new facilities to help you maximize your conversion, that includes:

The ability to choose conversion action at the campaign level. 
Ability to automatically change bidding when sales start or stop.
The ability to optimize bids over several campaigns with a chosen set of conversion actions.

While there are multiple trends to keep your eye on, that doesn’t mean that all the old methods will become useless. In fact, there are a variety of marketing trends that have been big in the past and are still expected to continue in 2020. 

##2020 Unleashing Bold Moves
The most successful companies run thousands of tests and trials annually. For Netflix, it has meant getting people to the content they want to watch faster and created a $25B business. Similarly, for Amazon when they experimented with launching Amazon Web Service(AWS). With enormous competitive challenges in every market and mainstream recognition that customer experience matters as much as a company’s product or service. 

Keeping this trend in mind, marketers will double-down on experimentation across customer engagement channels and digital properties. Instead of making big bets on a large initiative with unspecified Return on Investment(ROI), constant testing and optimization will help break down these decisions into bite-size chunks with data validation moves along the way. 

While many business owners appreciate the fact that marketing continues to change at a fast pace, those who are willing to adapt and evolve will continue to attract high-quality customers in a digital world.