How a Bad Web Design Can Cost You?
Tags: design, webdev
Published: 2020-08-17 09:16:36

It wouldn’t be wrong to state that web design plays an integral part when it comes to driving online sales. As they say, the first impression is the last impression, this statement is absolutely correct when talking about web design. It can leave a lasting impression on the visitor of your website if designed effectively. However, if the web design isn’t appealing, it can cost you in more than one way. Have a look at some of the drawbacks of a poorly designed website:
**It can Increase the Bounce Rate**
A higher bounce rate is something that no business wishes for. It basically describes the number of people who abandon a website after visiting it, without making any purchase or transaction. The lower the bounce rate, the better the performance of a website. Web design holds crucial importance when it comes to decreasing the bounce rate. If your website has an appealing, intriguing, and captivating design, there are high chances of a visitor staying at that site and placing an order. On the other hand, if the design is unappealing and all over the place, be ready to bid adieu to the visitors.
**It can Impact the Performance of Your Digital Marketing Campaigns**
Investing in digital marketing has become the need of the hour for every business to thrive and survive in this cut-throat competition. It helps to create a robust, strong online presence that serves as a virtual identity of a business. Having said that, no matter how much money you have invested in the digital marketing of your business, it won’t prove to be of any use if the design is not appealing to your eyes. Even if it manages to bring users to your landing page, they wouldn’t bother staying for longer if the design is unflattering. Therefore, your business will suffer in numerous ways. From a decreased ROI to a reduced number of visitors, and of course, loss of investment, the damage can lead to the closure of your business.
**It can Decrease Load Time**
Another vital component of a website’s performance, in terms of sustaining visitors and turning them into leads, is load time. It is also a crucial part of [SEO](https://www.eebew.com/blog/seo/how-can-search-engine-optimization-in-prague-help-your-business/). A faster load time helps in achieving high rankings in SEO. However, if a website isn’t designed effectively, it can impact the load time.
The crux here is that a poor web design can damage the reputation of your business. If you haven’t paid attention to this factor up till now, it’s the right time to do so. Here are some of the most important things you need to do in order to improve the design of your website.

Focus on content. It should be helpful and provide value to the users. Make sure the keywords are placed organically at the right locations. It is recommended to get the services of the [best SEO company in New York](https://mapitinc.com/search-engine-optimization/) to get high ranking keywords.
The website should be easily navigable and maintain proper flow. There should be uniformity in design in terms of colors and themes. Neither the colors should be too flashy nor too plain.
Choose the right mix of colors to grab the attention of visitors. You can use the colors in your logo to create uniformity.
Ensure that your website is responsive. It is a vital aspect of a website’s performance. A responsive web design adapts to any device screen. Whether you are browsing it using a mobile, tablet, or laptop, it wouldn’t be all over the place. As a matter of fact, it will guarantee smooth navigation. Since most of the internet users have shifted to smartphones and other hand-held devices, it makes for a perfect sense why you should switch to a responsive design.
Don’t make your website too flashy with pictures and videos at every corner. Instead, opt for a simpler design. However, it doesn’t mean you should go absolutely vanilla. Create a perfect balance between a too vibrant and simplistic design. The kind of users you will be engaging with i.e. your target audience; it also has an impact on how your web design should be.
Have video content. The latest statistics show that a website that has video content tends to grab more attention from the users. However, don’t put a subpar video to fulfill this requirement. It
wouldn’t do anything. In fact, it may drive visitors away. Always prioritize quality for video content. It should be relevant to the products and/or services you offer and provide value to users.

All in all, investing in an appealing web design holds paramount importance for any business to generate leads. Thus, there’s no reason why your business should have a website with a subpar
design.