Why you should use Power BI as Business Intelligence solution?

Published: 2020-05-04 11:45:23

Each business market is different, and it has its own complications  and challenges. Their customers are of various in nature with clearly defined budgets, plans, and objectives. Hence, businesses adopt different selling & marketing methods to offer different services and products. In any business, systems produce a wide variety of data in the size of terabytes, petabytes or sometimes exabytes. Businesses analyze this data and create actionable information (choices) and the entire process is called Business Intelligence (BI). It is very apparent that the company’s success relies on these decisions that derive from business intelligence.

BI is an ever-growing technology overwhelming all businesses over the world. BI services are very much successful in ensuring a customized experience to the customers. These services are widely diversified and businesses are taking advantage of this technology. One such technology is Power BI which helps to make complex business decisions.

**Why Power BI?**
Power BI is a new cloud-based Business Intelligence service provided by Microsoft. It is derived from its long periods of experience in relational databases like Access, SQL server and so forth. This is a business intelligence platform that permits organizations to clean and totally completely transform data into meaningful data. It altogether analyzes data and shares powerful insights. Microsoft is positioned in the leaders’ quadrant in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms 2018 edition. And this makes it the top player in the market. According to the Gartner Magic Quadrant, Power BI is considered as a go-to platform based on its vision of fulfillment and ability to execute business intelligence solutions.

Below are the top 6 reasons why Power BI is best BI Platform currently in the market. 

**Reasons to use use Power BI As Business Intelligence Solution-**
*1. Ease of Use-*
Power BI has simple and easy to use interface. No programming experience is required to use Power BI. It has inbuilt intelligence which assists you to choose attributes for your reports by suggesting the best reporting element.

Example: After choosing a right data source, when you opt for sales and category, it will automatically identify the column chart for you. Also, if you select sales and location, it will automatically identify the map chart. It has a simple user interface (UI) to connect with the data source. After choosing a  data source, it allows selection of attributes by a simple drag and drop for your reports. 

Among other features, QA is the place where you can write a question and Power BI will return a result with value or graph depending on the question. For example “What was the current year’s revenue by month” produces a chart for you displaying a month-wise revenue. The marketplace that comes with it gives a great deal of reporting capabilities.

*2. It’s easy to connect your data together-*
Power BI makes it more simple to bring your data together into one place, for greater accessibility, organization and visibility in your reporting efforts. The tool currently supports up to 70+ connectors out-of-the-box, letting businesses load data from a wide range of highly used cloud-based sources, for example, (Azure Data Warehouse), DropBox, Google Analytics, OneDrive and SalesForce, Excel spreadsheets, CSV documents and data located on-premises, for example, SQL Database.

With these in-built connectors, you can load pre-built Power BI dashboards in seconds and perform incredible data analysis within a few minutes – and you can always customize elements further to your liking, or have your data experts start from scratch by importing your datasets and building up your own dashboard and reports. This BI solution’s drag-and-drop interface also implies you don’t need to code or copy and paste anything to get started. And Power BI can combine multiple files, (for example, Excel spreadsheets) and let you analyse the merged data in one report.

*3. It’s powerful and performant-*
Power BI’s Power Pivot data modeling engine(which is shared with Excel) is a profoundly performant columnar database, using modern tabular database technologies to compress databases and ensure they load completely into memory for the most ideal performance. It’s normal for your Power BI Workbook (.PBIX file to be essentially smaller than your original data sets – in fact, 1GB databases are typically compressed down to around 50 – 200MB in size. While in comparison Excel starts to slow down when managing huge models, Power BI is optimized to manage tables of more than 100 million records gracefully. It also implements automated, incremental refreshes, ensuring data is always up to date, a priceless advantage that further streamlines visual reporting for end-users. To put it plainly, Power BI proficiently consolidates and loads millions of  records into memory, allowing a faster and snappier data analysis experience for end-users.

*4. It has custom, open-sources visuals-*
Power BI accompanies a huge amount of pre-packed standard data visuals to use in your interactive reports, for example, bar, column, line, map, matrix, pie charts, scatter, table and waterfall – each with their own variety of customisation options for enhanced presentation and functionality. However, for that additional touch, you can also use free custom visuals made by developers (or in-house) and shared with the Power BI community to represent your data such that it tells your data story the best.

With custom visual files available from both Microsoft and the community over at the AppSource Marketplace, there’s an amazing scope of rich and complex visuals to exploit, including bullet graphs, correlation plots, decision trees, heatmaps, sparklines and so on. If you need to present your data in a quite specific manner, this BI solution makes it simple to make your own visuals instead of being left with the usual. It’s also incredibly helpful to see and use what the broader Power BI community is using to advance your own design strategies.

Read more at- [https://solaceinfotech.com/blog/why-you-should-use-power-bi-as-business-intelligence-solution/]