How to Scale Your WordPress Business Development
Tags: wordpress, devops, beginners, webdev
Published: 2020-10-20 09:50:00

With WordPress skills, you can do a lot of things, whether that's creating websites, editing, selling plugins, building themes, etc.

This website builder is one of the most popular platforms on the market. Accordingly, the possibilities are great.It helps you generate a website for your website. To make it more good looking and SEO optimize you can [hire graphic designers](https://upcity.com/graphic-design) and SEO experts.

Website building is easy but creating an optimized website which does not have any <a href="https://www.hostinger.com/tutorials/what-is-403-forbidden-error-and-how-to-fix-it/">403(Forbidden)</a> errors is not an easy task. An optimized website loads quickly, has a good UI, and great design. So, you need to hire a professional website developer to <a href="https://websitesetup.org/">create a website</a>. Alternatively, you can leverage website builder platforms such as [Squarespace](https://litextension.com/blog/squarespace-alternatives/) and create website with good theme and customize the same.

Apart from this, you need to do collaboration with [SEO Company](https://kcwebdesigner.com/) to get suggestions for your website design and SEO optimization part. They know better than a website builder for SEO optimization features such as website speed, LCP and other issues. They also help to make website user friendly for the [website visitors](https://www.cience.com/website-visitor-tracking).

Why you need to a optimized website?

Day by day, more and more businesses are emerging and they are all aware of the importance of being present in the digital world, so they want to invest in their websites. They want perfection in their <a href="https://meetfox.com/en/blog/improve-online-presence-for-a-better-conversion-rate">online presence</a> so they take help best developer, design professional like the <a href="https://www.brandcrowd.com/logo-maker">best logo maker</a>, banner maker, etc.

Of course, they need experts to whom they can give their trust and money. In this process your expertize and emerging technical SEO inputs from an [SEO agency](https://kansascity.seoforgrowth.com/) can help you a suucessfull WordPress Developer.

If you want to become a successful WordPress developer, here's how you can scale your business development.
<h2>Specify What Your Business Offers</h2>
Specialization is essential on the road to success. You need to decide what your business will offer exactly. For this, you need to create follow the [business newsletters](https://www.99signals.com/best-business-newsletters/) to know the latest trends in your sector. It will help you to decide your roadmap.

As we have already said, the possibilities are great, but if you promise projects from various areas, it will be difficult for you to present yourself as an expert.

Opt for only one area and try to offer the most comprehensive solution for it.

For example, if you are creating plugins for <a href="https://colibriwp.com/blog/how-to-build-a-wordpress-website-in-2021/">WordPress websites</a>, do not include themes or other things in addition.

When you are not wasting time on other areas, you can invest all your time, resources, and motivation in creating the most efficient plugins possible and in that way stand out and be special.

For better time management, you can always use a <a href="https://toggl.com/blog/task-management-software"target="_blank">task management software</a>.
<h2>Clarify Who Makes up Your Audience</h2>
When you know what your area of activity is and what you are best at, it will be easier for you to determine who the people you are addressing are.

Your target audience are actually your <a href="https://referralrock.com/blog/tech-trends-that-could-impact-customer-service/">potential future customers</a>.
Find out where they are and start sharing content on those channels.

For example, if you know that there are certain Facebook groups where people who could benefit from plugins gather, share the link to your website on the group wall.

It is important that you try not to be too promotional, but to stand out as someone who can share important information with them.

Building credibility will make it easier for you to gain the trust of your potential customers.
<h2>Define Your Ideal Buyer</h2>
If you haven't already defined the profile of your ideal customer, now is the right time to do that.

Your ideal buyer persona is actually a representative of your target group.

Identify all the most important characteristics of the ideal customer:
<ul>
<li>Age</li>
<li>Gender</li>
<li>Location</li>
<li>Interests</li>
<li>Hobbies</li>
<li>Likes/Dislikes</li>
</ul>
The more characteristics you "fill in", the more familiar you will be with the target group and the easier it will be to determine what content should be posted and in what tone to address them.
Another important item is to know what kind of problem you are solving.

Let's go back to making plugins, for example. Let’s say you’ve created a plugin that allows people to implement social media icons on their website in minutes.

Your target audience, in this case, is the audience that wants to <a href="https://firstsiteguide.com/how-to-make-a-website/">create a user-friendly website</a> and increase its community by encouraging visitors to share their content.

With all this in mind, you can promote your product much more easily and increase the number of users of your WordPress plugin.

Also, choose the best WordPress hosting from available <a href="https://www.wpmyweb.com/hosting/wp-engine-alternatives.html">WP Engine Alternatives</a> for easy installation and good website speed.
 
<h2>Stay Up-to-Date with Changes</h2>
As a WordPress developer, you have to keep up with all the innovations in your niche.

Whether it's about some terms and conditions, changing the algorithm, or something of the kind, it is your responsibility to know what is happening on the market.

All that news and announcements can also be a part of your content on your own website and social media channels.

You do not build your reputation only based on specific projects. Show your future customers that it is completely safe for them to use your products and services because you are always up to date with all the changes.
<h2>Create an Email Campaign</h2>
As someone who works with the WordPress platform, you may not understand why you should bother with <a href="https://moosend.com/blog/email-newsletter-design/">creating an e-mail newsletter</a> or campaign.
However, if you want to run a successful business, marketing is an important part of your business strategy.

<a href="https://www.poptin.com/blog/7-cold-emailing-tools-amplify-lead-generation/">E-mail campaigns</a> can help you generate even more customers.
You can also inform potential clients via e-mail about news from your niche, as well as news related to your business.

You can also reward newsletter subscribers with the opportunity to try out some of your products or services first, or you can give already existing users a chance to update for free.

To convert more website visitors to e-mail subscribers, add <a href="https://www.poptin.com/blog/email-popups-x-creative-offers-can-use-help-grow-email-list/">pop-up</a> windows on your website.

Also, use SEO tools such as <a href="https://attrock.com/schema-markup-generator/">schema markup</a>, image compression tool to optimize speed as well display of Content in SERP.

Tell them what they can expect from your e-mails and encourage them to take action and click subscribe.Apart from this you create an unique [referral code](https://growsurf.com/blog/referral-code) and send it to your target audience and influencers to promote your brand. it help you track and generate good revenue as well.
<h2>Pay Attention to Details</h2>
In order to scale your WordPress business development, you should be careful about every little detail.
Experts mustn't be careless if they want to maintain that title or stand out at all.

Whatever you do, be it websites, plugins, themes, or something else, there is no room for lapses.

Just one mistake can lead to you losing a client and having them share their negative experience with others.

People who trust you want you to justify that trust. Remember that satisfied customers are the best advertisement.


<h2>Provide Reliable Customer Support</h2>

When working for clients, it is also important for those clients to have someone to turn to when they need help.
Even if you have provided demos and guides, there must be human-to-human contact.

Numerous problems can show up during your business journey. The only way to predict dissatisfaction is to provide reliable and secure customer support.

In case your customers do not know how to use your product or want to suggest some changes, it is important that they have someone who's going to listen to them and give them feedback.

Show users that it is of great importance to you that they are satisfied.
<h2>Create a Knowledge Base or a FAQ Page</h2>
Numerous questions and concerns of clients can be repeated indefinitely. To prevent wasting both your own and the customer’s time, create a <a href="https://dev.to/joefuzz/how-do-you-share-knowledge">knowledge base</a> on your website or a page with frequently asked questions.

You can share individual parts of them on your promotion channels when you run out of ideas for content and posts.

Also, you need to secure your all electronic database and knowledge base. You can add an encryption by adding an e-Signature. You can use <a href="https://shanebarker.com/blog/docusign-alternatives/">Docusign & it’s alternatives</a> as per your needs.

This is a great way to show your customers all the benefits of your offer.
<h2>Include Customers’ Testimonials</h2>
Ask users for their feedback. Many of them will remember to leave a comment even without your inquiry, but this way you will also increase your chances of getting as much valuable feedback as possible.

Google and other search engines analyze them and create the best search for your product for the user experience. You can include related keywords from "[People Also Search For](https://www.hillwebcreations.com/people-also-search-for/)" in your reviews and get a better chance to get ranked in the SERPs.

Social proof is of great importance for any business and you should make the best of it.

People trust other people more than businesses. Experiences of satisfied customers can convince new customers that your offer is exactly what they need.
<h2>Hire New Team Members</h2>
When your business starts growing, it will become necessary to involve more people.

If you realize that there is much more work than you can handle, hire more professionals who will take your business to an even higher level.

The division of labour is something that has existed since ancient times. For the sake of greater efficiency, it is better to delegate certain parts of the job so that everyone can perform the duty that suits them the best.

If you are an expert in WordPress, but marketing or finance takes up too much of your time and is definitely not your cup of tea, then find the people who are perfect for that.

Save your time and skills for some other tasks.
<h2>The Bottom Line</h2>
It is important not to work hard, but rather to work smart.
In order to scale your business, you have to think strategically and always try to get the most out of it.
Delegate, automate everything that you can, and leave yourself time to think and act at the right time.