Social Media Marketing in 2020
Tags: seocompany, socialmediaagency
Published: 2020-09-23 06:09:03

Social Media, has become the main hub of communication in today’s world. Marketers were quick to catch on to the wave of trend and started to launch many campaigns most commonly used platforms to transform their businesses into e-businesses that are mere clicks away. And along this journey studied the consumers to cater better to their needs and deep seated wants. 

Rewarding the consumer for using your products. Many companies after establishing a strong social media presence use simple tricks to attract potential customers. Brand ambassadorship is a top strategy seen to be used. Consumers are always looking for opportunities to gain the maximum out of their purchases. The strategy of making day to day consumers brand ambassadors can give your business the edge over companies providing similar products because it entitles the consumer to a title they would archive only through buying the product. This directly caters to a consumer’s deep-seated want of being validated in the society. It was found in a study that people who had no interest in certain products purchased them anyways with the intent of gaining more followers in their respective social media platforms to uplift their social statuses as influencers. 

Providing discount codes, this method again we see being largely used by companies to give consumers the satisfaction of getting the maximum out of their purchases. In a cycle of sort people who idolize social media influencers,  this is as an opportunity to support their favourite influencers as well as to pave their way to fame by having the same products as them. 

Piquing interest with third party content. A lot of companies are seen to be releasing third party content through accounts people follow for leisure. This ingenious trick helps companies to approach their demographics easily. Social media as a whole, hold a very diverse group of people, but pages that cater to a certain type of content are most likely to attract followers with the same interests and taste. As an example, a company producing third party fashion content through pages dedicated to fashion and lifestyle would have a better turnover than a fashion company creating third party content through a page dedicated to activism.    

Choosing the right social media platform. This is a very important task for a company when using social media as a marketing tool. Different products cater to different demographics as well as different age groups. These factors should be calculated when planning a social media campaign. As an example, if your product is widely used by people over the age of 45, Facebook is a great platform to advertise in. Speaking to audiences younger than that roughly ages 25 - 45 and 15 - 24 Instagram and TikTok respectively would have a better impact. 

What should you look out for. This is a segment commonly missed by a lot of companies. Creating controversial content is a splendid way of marketing, but the key is to always keep in mind that we are in the process of selling a good or service. 

At YSEO, as a leading <a href="https://yseo.in/digital-marketing-company/">digital marketing agency in Kerala</a>, we are careful to create our customers with content that receive minimum backfire and we make sure that we do not disrespect anyone’s believes or cultures. 

Social media marketing is a vital tool to survive in the digital eco-system and it is also requires a lot of effort and creativity while mistakes are errors can cause permanent damage to your brand. So, keep your business growing on digital while a professional handle your social media presence. Contact us today to get the best <a href="https://yseo.in/services/social-media-marketing">social media agency in Kerala</a>, manage your accounts for you.