Social Media Marketing strategies
Published: 2020-08-21 20:22:31

Feeling overwhelmed and don't know where to start? Then you are definitely not alone because social media isn't as straightforward as it used to be! When it comes to gaining audience retention, increasing sales and grabbing website traffic then social media marketing does the trick! New to the term?

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/i/wrfvxp6chx8hfq51nd9p.png)

Well, it is all about using the famous social media platforms to publicize your existing content. Coming up with a unique brand that you are actually proud of is something else but what actually puts it to value are the proper marketing strategies that own the potential to uplift your brand. 

Without strategies on hand, you are like an engine without fuel. Why because when you don't know the exact target audience you are aiming to attract, how can you ever rank? Here are a few simple steps to tackle social media marketing like a pro!

##Best Social Media Strategies##
###Set your goals###
Now this matters a lot! If you are posting on social media platforms without any set goals and targeted audience, then you are doing it just for the sake of posting and there is literally no use of it. First things first, set the clear goals that you are looking forward to and figure out which audience will be beneficial for your website because a strategy is where you are headed and a plan is how you will get there. After that’s out of the way, you need to burn midnight’s oil in making your website reach as many people as possible. Asking self-based questions like [what is your target audience](https://boundbystory.com.au/social-media-management-guide-2020/)? or where do you want to start and share? Can prove pretty handy!

###Focus on the big picture###
One of the main reasons why social media marketing strategies tend to be very hard is their high level complexity. You can't just work your best by relying on daily scheduling and setting short term goals, it has to be something practical. Being a part of such a competitive platform, going back to see the overall big picture is something we can't proceed without. Having a birds-eye view is the only way of keeping one on track.  Once you start doing it the right way, your fate ensures that you are not posting for merely posting but all your hard work is put into good use.

###Keep an eye on your competitors###

If you too have the desire of running your brand ahead of the race then tracking what your top competitors are up to, is an act of wisdom. Why because they have currently targeted every bit that you have dreamt to get your hands on so they can surely be your veiled teachers. Now there are two ways of doing it, professionals usually go for using [competitor analysis tools](https://moz.com/products/pro/seo-toolbar) to keep up with whatever they are doing but you can still get a clear picture by being one of their visitors and jot down their strategies through which they hypnotize their audience and enable their retention. The idea here isn't at all referring to being a mere copycat. You are advised simply to connect the dots that you find at their site and draw the picture in your own way.

###Keep timeliness on top of the list###
They say it right" the early bird catches the worm". Professionals mould themselves in such a way that they get a lucid picture of when to post and when not to. Bad timing is one of the key factors of brand degradation. Here are some ways of tackling similar situations. Make sure community managers are all set to respond once you post or tweet something, solving brand queries like a pro! Respond to customer issues and shout outs almost instantly because customers not only expect speedy replies but also meaningful conversation on a regular basis. If you can makeup to these demands of customers then your brand is going to flourish for sure.

###A well-grounded collaboration###
In essence, a well-rooted collaboration is even more important for a social media marketer than having a startup. Some people opt for [built-in social collaboration tools](https://technologyadvice.com/social-collaboration-software/) but the best way to do it is through sharable, easy to read result reports. It would not only hold you accountable for your efforts but also highlights the results that your applied strategy is producing.
Hope these tips prove helpful to you and you make most out of them.

Source: [Boundbystory](https://boundbystory.com.au/)