15 Web Store Online Features That Are Necessary To Increase Sales
Published: 2020-07-17 06:44:30

Website types are distinguished based on their functions and objectives Each type needs to be equipped with special features. News portal sites will have different needs if compared to the online store's web features.
For this article, we will discuss the special features that must be owned by online stores. Yes, online webshops have features to support the sales system. Both ways of payment, storefront products, to things that allow visitors to feel at home and make transactions on the website.
Each site has its own weaknesses, advantages, and uniqueness. In fact, not a few websites that continue to be modernized following the growth of web design, such as the use of animations, 360-degree product preview, filter features according to the lowest or most expensive price, and so on.
However, joining the trend as mentioned above, does not necessarily increase sales conversions to be high. There are a number of features on the website, especially the online store web features that must be equipped to be able to compete with competitors.
The following 15 online store web features that you must have;
1. Ease Of Use For Customers-
Simplicity! ... There's no point, the website looks fancy with a variety of decorations. However, it is difficult for visitors. Instead of a transaction, it confuses visitors to understand what you have to offer and wants them to buy.
Simple and communicative design is important. Based on information from the study, 76% of online store customers are expected to provide convenience to website visitors.
That is, this is to make it easier for buyers to find what they want. Quickly and easily. Without the need to go through a long-winded process.
Time is very valuable. Likewise for customers of online stores. So, just show the features that really matter. As; product groups, filters, and systems that are able to classify compatibility between products. They are guided to be able to choose freely, their needs.
In addition, consider adding a review column. This will allow potential customers to infer something from the experience of other buyers. They will more quickly decide on a transaction if they see that others have already bought it.
2.  High-Resolution Photos And Videos-
You don't really meet with potential customers. The only way you communicate with them is through the website. And technology has made it easier for you to be able to do it. In addition to the description of writing, can also be with photos or videos.
Description via important text. But if it is supported by photos and videos, then it will give maximum results.
Make sure product portraits and videos are high resolutions. And can be enlarged (zoom). However, you have to be careful, photos, and videos that have high resolution will give a loading effect when accessed.
Interest in potential customers decreases by around 39% if they have difficulty accessing the website. For that, you can use compression system technology. This technology can make photos or videos with good quality but the data space used is small.
Not only that, Litespeed server technology allows your website to be accessed more quickly than others.
3. Mobile-Friendly Website-
Now all websites must be mobile-friendly. So, it can provide good performance. Includes an online shop website. One in three transactions in shopping for online products tends to be mobile, not from a PC.
Read More:Create a Mobile-Friendly And Responsive Website  [Link] https://www.bloggerconcept.com/how-to-create-a-blog-on-wordpress/
4. Customer Review-
Reviews provide functions that are important to you. Many potential customers are affected by other customer reviews. In fact, 92% of customers writing reviews using a star rating will provoke the decisions of other potential customers.
And  57%  of consumers will only use a business if it has 4 or more stars.
Maybe you were phobic because you got a bad review. Though negative reviews can also help. In addition to knowing the product's weaknesses and evaluating them, a fully positive review can also be considered false because it is suspected by the customer.
Depending on each site, online shop sites can use plugins from a number of popular review platforms.
5. Special Offers-
Generally, online store sites do special offers. Can be via email, social media, SMS, and so on. Online store websites are updated now, even offering promos past their site headers.
When customers like that information, they are compelled to make purchases. This will shorten visitor time.  
You need to do this marketing system. By providing a kind of promo price, discount, or others. By creating a unique exclusive page. Display a list of offers and promotions.
6. Wish List-
Online store websites that are not equipped with a Wish List feature can lose the opportunity to get new customers. Enabling customers to sign or "store" the products they like, effectively encouraging transactions in the future.
Wish List feature also provides a positive effect for branding on new prospects. When customers share their wish list with others, your site finds traffic and social proof directly.
7. Find-In-Store-
Not all online store websites have physical offline stores. Perhaps, this has happened to you. To overcome this, you try to find a Find-in-Store feature that will show customers to get the item in another offline store.
Many customers who open a website not to transact online. But only to find information and aim at shopping offline. Especially millennials. This feature allows us to help other local offline stores. Don't be stingy about sharing information ...
8. Related Items-
The web features of this one online shop are quite important. Specifically, to increase sales. You can add exclusive features related items. By adding simple texts such as; "Maybe you like this."
Related items do not have to be similar products. But it can also complement each other's products. For example, ground coffee with a coffee bean grinding machine, or a man's shirt with his underwear.
9. Frequently Asked Questions (FAQ)
When customers want to buy certain products, especially those that have high prices, they need detailed information about the product.
For example, luxury watches, customers want to know about product details and the level of originality. As well as the warranty of the product. With a detailed FAQ feature, more information will be provided to enable customers to decide on a transaction. Also builds a kind of credibility and confidence in customers.
Complete the FAQ feature with an "area" that allows customers to ask certain questions.
10. Social Proof-
Brands and online stores are concerned both can build certain confidence. No hard effort is needed to be able to build social relationships with your customers, for example only with social media. Which of course features interactive content.
Social media allows you to build social and emotional relationships with customers and followers. You who already have social proof will get public confidence.
Also, read social media marketing mistakes [Link]https://thereadtoday.com/11-common-social-media-marketing-mistakes/

11. Safety Features-
Online store websites are easy targets for cybercrime because they contain not a few crucial information about the customer and the company or brand itself. Therefore, we as the owner of an online store website must ensure the convenience of customers to make purchases by maintaining their personal information.
Some features that you can use to guarantee 'security' include ownership of an SSL (Secure Sockets Layer) certificate, Firewall, and multiple logins.
•	SSL certificate: Make secure connectivity between users and websites. Look for HTTPS and green keys in the address bar before trusting an online store with your information. Select the SSL certificate vendor with name recognition. The corporate e-commerce giant almost always uses Symantec.
•	Two-factor authentication: Add an additional layer of security by requiring a user name/password and system-generated code sent via email or text.
•	Use a firewall: Provides a gateway or wall between two networks and allows official traffic and blocking dangerous traffic.
•	Privacy policy link in the footer: Website privacy policy addresses and customer data promises are not shared with third parties.
12. Easy Payment Options-
Imagine if customers on our online store site could work on transactions and make payments with just one click of a button. An easy payment method, one that drives transactions to customers.
They can move to competitors if we require them to pay with complicated techniques.
Quite a lot of popular online payment options. The key is to understand who our customers are and what is very effective. Provide a number of payment options. Adjust to the wishes of each customer.
13. Goods Shipment Information-
It is important for each online store site to provide information about shipping during the checkout process, including a shipping counter system to each region. Also, the show features that allow customers to choose the date and method of delivery.
14. Contact Information Page-
The other main thing that we must provide on the online store site is contact information or what is commonly called "Contact Us".
Never complicate a customer who wants to ask or need something. Even though this is not technically a feature, you must provide it. A number of platforms are needed such as; telephone, email, or online field.
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15. Returns Policy-
The return policy is another mandatory feature. Because this will increase customer confidence.
This feature assures buyers that you want to take responsibility. In case of delivery errors, unsuitable products, and so on.
The results of the study indicate that as long as 30% of products purchased online are returned. Then 92% of customers will still re-transaction in the same online store. If the return process is easy to do.
And, 67% of customers have the habit of checking the certainty of a product return system.