Ecommerce: 12 reasons why your business needs SEO
Published: 2020-09-18 06:40:56

SEO plays an important part in increasing your website visibility. Here are 12 reasons why your business needs SEO

**1. Good SEO adds to the organic search factor**

For greater conversion rates it is inevitable that your website appears in the organic search results. Google owns about 75% of the search market while competitors like Yahoo, Bing, Baidu etc occupy the rest. A majority of internet users visit Google everyday to obtain information. Having a good presence in the search market will help to increase your brands visibility and through good SEO you can achieve exactly that

**2.Build trust and credibility** 

Through SEO, a strong foundation for an efficient website is established. For search engines like Google many factors are taken into consideration while generating authority for your website like quality backlinks, a positive user trend, machine learning signals, optimization of on-page elements and content. But all these factors cannot be built overnight. Authority for a brand is built slowly and it takes a lot of patience, effort and commitment. Most importantly the brand should offer valuable products or services to its consumers.

**3.Enhanced user experience** 

Google values the user experience a website provides and it has now become a major factor for a websites success. Quality SEO assures a website with an optimal user experience and adds to the organic ranking factor and visibility. [Laravel E-commerce Software](https://www.laravelecommerce.com/) is a Euser-friendly SEO Compliant software for building a ecommerce store online

**4.Local SEO for more conversions** 

With the rise in mobile users, local SEO has gained prominence for the success of small and medium sized businesses. Local SEO optimizes your digital platforms for a specific area so that customers can find you easily like particular towns, cities, states etc. Local SEO can be done by optimizing the brands website and content, local citations, backlinks and also the local listings in connection to the area and business operations a brand is involved in. The knowledge graph panel, Google My Business listing and the social media profiles of the brand should also be optimized. Equal emphasis should also be laid on user reviews on Google and other review sites like Yelp, based on the brands area of business

**5.SEO influences the buying cycle** 
   
Before buying any product customers do their research. Through SEO you can inform the target customers about exciting deals, useful products and services and when done in the right way will impact the buying pattern in a positive way. SEO can be used to establish a connect between the brand and customers by enhancing brand visibility

**6.Constant updation** 

The world of SEO is constantly changing. New algorithms are introduced frequently and it is very important to stay updated so that your website does not fall behind in Google SERP(Search Engine Result Pages). Brands which stay updated are always benefitted

**7.Through SEO you can know the world of web more closely**

The worldwide web is always changing and it can be quite draining to be aware of the changes all the time. But by keeping an up to date track of SEO methods you can be in line with changes happening in the world of search

**8.SEO is a very economical way** 

A brand can attain more, considering the investment it takes for a good SEO strategy. Good SEO implementation cannot be considered as a marketing cost but only as an investment for your brand in the long term. 

**9.A long term result provider**  

Within the first year of SEO implementations, results will start showing and this will last for several years even if you don’t follow and implement the trends and changes happening in the world of SEO to your brand. Basic SEO practices implemented on a decent website can bring in results in the long run. 

**10.SEO is quantifiable**   

With proper tracking and analysis you can easily understand where your brand stands now and how SEO best practices have helped in achieving this growth. 

**11.New opportunities through SEO**

SEO that is high quality will provide brands ways to not only be discovered but to transcend all boundaries of marketing. Involving an SEO team into the brand is the best way to go about it. The better the SEO, more your brand thrives

**12.You need SEO to be on page one**

Nearly 40 percent of click-throughs come from the first three organic search ranking results which means that you need to be on page 1. When a user types a search query they need to find you. To establish these factors SEO is inevitable.

Conclusion 

Good quality SEO is the best way to market your brand in this modern era. As competition is increasing with each passing day, a good web presence through quality SEO can keep your brand relevant and happening!