60+ Important 2019/2020 Mobile Marketing Statistics You Need to Know
Published: 2019-12-11 09:46:11

Over the last couple of years, mobile usage has continued to soar. We can now safely say we live in a mobile world. It’s not something that’s coming, it’s happening right now.

If you want to get ahead in the mobile world, you need a top-notch <a href="https://www.blog.udonis.co/mobile-marketing/mobile-games/what-is-mobile-marketing">mobile marketing</a> strategy that allows you to reach this massive mobile audience. However, in order to create a <a href="https://www.blog.udonis.co/mobile-marketing/winning-mobile-marketing-strategy">winning mobile marketing strategy</a> that will produce results, you need some industry insights.

Mobile marketing statistics guide your decisions in the right way and help you <strong>stay ahead of your competitors.</strong> However, finding fresh and relevant mobile marketing statistics all in one place is a challenge. I know that from personal experience. Most articles are completely outdated and offer mobile marketing statistics from the ’90s. Ok, I’m exaggerating, but you get what I’m saying.

That’s why I have compiled a list of all the most important and relevant mobile marketing statistics for 2019 and 2020. Armed with these valuable 60+ stats, you will thrive in the world of mobile marketing.

<img class="alignnone size-full wp-image-18935" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/1.png" alt="" />
<h2>Most Important Mobile Usage and Traffic Statistics</h2>
<ol>
 	<li>There are more than 5 billion mobile users in 2019. (Source: Hootsuite)</li>
 	<li>More than 50% of all internet users access it through their mobile devices in 2019. (Source: Hootsuite)</li>
 	<li>World Advertising Research Center predicts that by 2025, ¾ of users will access the Internet using a mobile device.</li>
 	<li>78% of all teenagers use their smartphone instead of a laptop. (Source: Think With Google research)</li>
 	<li>More than one-quarter of all emails are opened on smartphones. (Source: Smart Insights)</li>
 	<li>World’s most visited website on mobile is Google.com (Source: Hootsuite)</li>
 	<li>Users use their phones to access almost 70% of all media.</li>
 	<li>40% of mobile users search for local businesses and often include the phrase “near me”. (Source: Aumcore)</li>
 	<li>50% of people start using their smartphones as soon as they wake up. (Source: Aumcore)</li>
 	<li>It is predicted that mobile ad spend will reach almost 250 billion dollars by 2020. (Source: Statista)</li>
</ol>
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<h2>Top Mobile App Usage Statistics</h2>
<ol>
 	<li>68% of users have push notifications enabled on their smartphone or tablet. (Source: Responsys)</li>
 	<li>Social media apps are the most used apps with 39% usage. (Source: The Manifest)</li>
 	<li>50% of people have deleted an app in the last week. Only 6% of smartphone users have never deleted an app. 32% of users report they deleted an app because they didn’t use it. (Source: The Manifest)</li>
 	<li>51% of users use apps 1-10 times a day, while 16% use apps 20-50 times a day. (Source: The Manifest)</li>
 	<li>55% of businesses are creating apps to increase sales, and 50% do it to improve customer experience.</li>
 	<li>According to Statista, the most popular messenger app is WhatsApp with 1.6 billion users.</li>
</ol>
<img class="alignnone size-full wp-image-18939" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/3.png" alt="" />
<h2>Mobile-Friendly Website Statistics</h2>
<ol>
 	<li>More than half of websites are mobile-friendly.</li>
 	<li>After an unsatisfying mobile website experience, 48% of users will go to your competitors.</li>
 	<li>61% of users will have a more positive opinion about your business if you have a good responsive website. (Source: Smart Insights)</li>
 	<li>57% of users say they wouldn’t recommend a company if their mobile website design is bad.</li>
</ol>
<img class="alignnone size-full wp-image-18941" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/4.png" alt="" />
<h2>Useful Mobile Commerce Statistics</h2>
<ol>
 	<li>By 2021, half of all eCommerce sales will be mobile sales. (Source: 99firms)</li>
 	<li>According to BrizFeel, 49% of users use their mobile devices for shopping.</li>
 	<li>Three-quarters of shoppers use their phones while shopping in-store.</li>
 	<li>63% of people research an item on their mobile device first, then they buy it.</li>
 	<li>46% of customers read reviews of items they wish to purchase on their phones.</li>
</ol>
<img class="alignnone size-full wp-image-18942" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/5.png" alt="" />
<h2>Top Voice Search Statistics</h2>
<ol>
 	<li>According to Wix, as much as 50% of all Internet searches will be mobile searches by 2020.</li>
 	<li>38% of users think voice ads are not as intrusive as traditional ads. (Source: Adobe)</li>
 	<li>2 in 5 users regularly use voice-activated devices in their daily lives.</li>
 	<li>More than 20% of people use Siri once a day.</li>
 	<li>Experts predict that more than half of households will own a smart speaker by 2022.</li>
 	<li>By 2022, voice commerce will be worth 40 billion dollars on a global level.</li>
</ol>
<img class="alignnone size-full wp-image-18944" src="https://www.blog.udonis.co/wp-content/uploads/2019/12/6.png" alt="" />
<h2>Important Location-Based Mobile Marketing Statistics</h2>
<ol>
 	<li>According to Statista, by 2021, mobile ad spend will go up to 32 billion dollars.</li>
 	<li>Only 22% of marketers think they’re using hyperlocal strategies to their full potential (Source: Search Engine Watch)</li>
 	<li>According to Google, 2/3 of users say they are more likely to buy from a business that customizes mobile website and app content according to their location.</li>
 	<li>Almost one-third of all searches are related to the user’s location.</li>
 	<li>84% of marketers use location-based mobile marketing techniques. 94% of them say they plan to in future campaigns. (Source: Factual)</li>
 	<li>89% of marketers emphasize sales as the number one advantage of using location-based mobile marketing. (Source: Statista)</li>
 	<li>Urban Outfitters increased their revenue by 146% as a result of a geotargeting campaign.</li>
 	<li>70% of users are ok with sharing information about their location if they get something of value in return. (Source: Local Search Association).</li>
 	<li>90% of users have used location-based services on their smartphones in 2019. (Source: Pew Research Center)</li>
</ol>
Learn more about location-based mobile marketing <a href="https://www.blog.udonis.co/mobile-marketing/location-based-mobile-marketing">here.</a>

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<h2>Mobile App Personalization Statistics</h2>
<ol>
 	<li>35% of users want more personalized apps/websites (Source: eMarketer)</li>
 	<li>According to research done by eMarketer, the leading benefits of personalized apps and content are:</li>
</ol>
<ul>
 	<li>Higher response and increase in engagement (56%)</li>
 	<li>More relevant interaction at the right time (47%)</li>
 	<li>Increase in customer loyalty and recommendations (44%)</li>
 	<li>More conversions (43%)</li>
 	<li>Better communication (43%)</li>
 	<li>Standing out from competitors (40%)</li>
 	<li>Higher user retention (40%)</li>
 	<li>Increase in brand awareness (39%)</li>
</ul>
<ol start="3">
 	<li>By 2020, businesses will increase their profits by 15 percent by using smart personalization technology that will understand user intent. (Source: Gartner)</li>
 	<li>According to research done by Pure360, basic personalization doesn’t engage and retain users. Only 8% of users say they would engage with a business if they were addressed by their name or received a birthday message.</li>
 	<li>59% of shoppers have purchased something as a result of personalization. (Source: Infosys)</li>
 	<li>Almost 60% of users say they have no issue with exchanging their personal data for something valuable like discounts. (Source: Salesforce)</li>
 	<li>62% of customers say they would like to get personalized messages based on their purchase history. (Source: Salesforce)</li>
 	<li>According to research done by Segment, 44% of customers say they would buy again from a business if the experience was personalized. 46% of customers say they bought a product without prior intent because they received a personalized recommendation. 40% of customers have bought a more expensive item because of personalization.</li>
 	<li>According to Evergage, only 18% of mobile apps are personalized</li>
 	<li>48% of users say it’s fine if brands send them personalized mobile offers based on what they bought previously. But only if they can opt-in and out whenever they want. (Source: <a href="https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/">Statista</a>).</li>
</ol>
Learn more about mobile app personalization <a href="https://www.blog.udonis.co/mobile-marketing/mobile-apps/mobile-app-personalization">here.</a>

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<h2>Top Social Media Statistics</h2>
<ol>
 	<li>There are almost 3.5 billion social media users globally. (Source: Hootsuite)</li>
 	<li>On average, users spend more than 2 hours using social media apps every day. (Source: Hootsuite)</li>
 	<li>Facebook is the leading social media platform with more than 2.4 billion active monthly users. (Source: Statista)</li>
 	<li>Pinterest leads with 64% of referral traffic from mobile devices.</li>
 	<li>Mobile devices account for 55% of all social media engagement.</li>
 	<li>Consumption of videos on mobile devices goes up by 100% every single year. (Source: Social Media Today)</li>
 	<li>69% of teenagers have a social media profile. (Source: Smart Insights)</li>
 	<li>48% of users say they would buy from brands because they’re responsive on social media. 46% would buy if a business is offering promotions, and 42% of users would take action if a business is providing educational content on social media. (Source: Sprout Social)</li>
 	<li>Social media that has the most engagement is Facebook. It is followed by Snapchat and Instagram. (Source: ComScore)</li>
 	<li>More than 90% of Millennials use social media actively. That number is lower for Gen X (77.5%), and Baby Boomers (48.2%). (Source: Sprout Social)</li>
</ol>
<h2><strong>Read More About Mobile Marketing </strong></h2>
<ul>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/mobile-marketing-trends-in-2020#Voice_Search_Optimization">Mobile Marketing Trends in 2020</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/mobile-games/what-is-mobile-marketing">What is Mobile Marketing</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/benefits-of-mobile-marketing">8 Benefits of Mobile Marketing</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/winning-mobile-marketing-strategy">How to Start a Winning Mobile Marketing Strategy</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/types-of-mobile-marketing-strategies-2020">10 Types of Mobile Marketing Strategies to Master in 2020</a></li>
 	<li><a href="https://www.blog.udonis.co/mobile-marketing/mobile-marketing-strategies-2019">The Hottest Marketing Strategies for Mobile Games Right Now</a></li>
</ul>
<h2><strong>About </strong><a href="https://udonis.co/"><strong>Udonis</strong></a><strong>:</strong></h2>
In 2018 &amp; 2019, Udonis Inc. served over 14.1 billion ads &amp; acquired over 50 million users for mobile apps &amp; games. We’re recognized as <a href="https://udonis.co/about?utm_source=blog&amp;utm_medium=post">a leading mobile marketing agency</a> by 5 major marketing review firms. We helped over 20 mobile apps &amp; games reach the top charts. Want to know how we make it look so effortless? <a href="https://udonis.co/contact?utm_source=blog&amp;utm_medium=post">Meet us</a> to find out.