Improve Conversion Rate by Redesigning your App

Published: 2020-01-20 07:20:04

Have you heard that good design is good business? It is true. Are you a business owner? Has it been some time since your app was developed? Then, you are in the right place. It might be time for you to redesign your app. Here is everything you need to know about it. 

There are a few things you need to keep in mind when you are redesigning an app. 

When do you need to redesign your app?

They say ‘People ignore design that ignores people.’ If your users have started expressing their displeasure at how things are in your app, or if you have started finding out areas where you feel your app needs improvement, then it is high-time you redesign your app. If your design is outdated, the conversion rates for your app will drop. Which means your revenue drops. Which ultimately, isn’t good for your business. You can also redesign your app if you want to expand on your idea. 

Why do you need to redesign it?

If you have noticed that the conversion rates for your competitors’ apps are high, you need to understand that there is a reason why users are choosing their apps over your app. Redesigning your app when you are thinking of scaling your business idea is also good. By redesigning your app, you can increase the ratings and reviews for your app on the particular platforms. 

And finally, how are you thinking of redesigning it?

When redesigning your app, you have to make sure that you make the sophisticated things seem simple. Simplicity is the key here. Users like it when they can navigate an app easily when they can quickly understand what each icon does, and what their actions on the app will do. You also need to make sure that you personalize the app for your users and also improve its usability. Make sure that you incorporate all your customers’ needs, add the necessary call to actions and enhance the performance of the app so that your conversion rates increase. 

Let’s check out how Instagram and Hulu have redesigned their apps.


Instagram

 Instagram is one of the most popular apps right now. They have successfully redesigned the app and have considerably increased their conversion rates. They changed their icons and colors, the elements now have more visible actions, small animations, simplified content placements and changed the user interface. 

 Hulu

 Hulu is a popular media streaming app. However, it was facing tough competition from Netflix and Amazon Prime who were making changes in their app so that they retain their users. They have tweaked their existing app UI so that users explore the platform longer. It’s too soon to say how this redesign will affect its conversion rates since the update is currently being rolled on Android and iOS devices. 

 Other successful applications that have increased their conversion rates by redesigning include Whatsapp, YouTube, Gmail, Twitter, Skype, Uber, Snapchat, etc.  

Pros of an App redesign

Aesthetics
 Redesigning helps in increasing the aesthetics of an application and thereby make it more appealing for users. The UI design needs to be up-to-date, contemporary, simple and user-friendly.  

Usability
You can improve the usability in such a way that the user doesn’t need to input all data manually and can do these tasks using automatic sign-ins and registrations. These days most of the smartphones use fingerprint or Iris scans and these can be used to sign-in quickly.  

Personalization
You can personalize the apps while revamping by using AI technology. Users like personalizing apps for themselves using themes, stickers, etc. Recently, Whatsapp rolled out the feature ‘ Delete for everyone’ which helps users delete a message after it is sent. There are certain time restrictions for this feature at the moment, however, this was positively welcomed by the users.  

Social Integration
Users love sharing interesting things they find on the internet. If your app doesn’t have this option, revamping is the best time to update the app with this feature. Make sure that your app is integrated with social media apps like Facebook, Instagram, Twitter, etc and messaging platforms like Whatsapp, Telegram, etc. That is one way to gain new users and increase your conversion rates.  

There are a lot of tips and rules that you need to focus on while revamping your mobile app. Here are a few of them: 

Tips for the app redesign

Use Icons
 Adding icons or changing the current icons into better ones would be beneficial. Make sure that you keep it basic and familiar so that they are easily recognizable and make the app familiar. Also, make sure that the icons perform the same action it is supposed to. You don’t want to confuse your users here.  

Animation and Visible Actions
Animate motion wherever possible without making it seem annoying. Things need to be real. Also, make sure that the elements in your app have visible actions. Instagram now has a clear difference between how the story section looks once a user has viewed the stories by changing the colors, moving the ones already viewed, etc. Things like this help users to interact with your app seamlessly and make it lifelike. 

Arrange your content
Revamping is the best time for you to rearrange the content in your app. You have to make sure that the app is not loaded with content and at the same time, it shouldn’t look bare. Arrange content in such a way that it is convenient for your users to access. Optimize the data, play with the size of the graphical materials and layout so that you can increase the loading speed, make the app seamless and fluid-like and easy to use. Incorporate the feedback your users have already given you regarding the content. You can also check out your competitors’ apps to understand how they have organized their content.  

Focus on Minimalism and Efficiency
Categorize your features and put them under one label. Work on the UI and features to make it minimalistic. Increase efficiency by making the app more intuitive and reduce navigation time. You don’t need to place a lot of elements and confuse your users. Remember that your app needs to be efficient and fun at the same time.  

It is okay to look the same
You want to stand apart from your competition, but you don’t want to look too different either. It is better to not deviate from the conventional elements. If you do, it will only confuse and frustrate your users more. Consistency is also needed for better usability. You do not want your user to delete the app after one use just because they find that your app has a new interface they now need to make themselves familiar with. Last year, Snapchat introduced a controversial update which resulted in user sentiment drop by 73 percent.  

 Conclusion

Popular apps redesign their apps and websites quite often because they believe that redesign will help increase their conversion rates. If they believe, you should too. You need to be several steps ahead of your competition. Mobile app redesigning is essential for the same. You need to be on top of the latest trends and make the necessary changes to your mobile app so that you can see for yourself how your conversion rates increase. Contact us to help you increase your conversion rates with an awesome app redesign.