9 Advantages of Having a Mobile App For Your Business
Tags: mobileappdevelopment, appdevelopers
Published: 2021-05-07 05:36:27

---
title: 9 Advantages of Having a Mobile App For Your Business
published: true
description: Do you want to equip your business with a mobile app? Here are 9 advantages of having a mobile app for your Business.
tags: mobileappdevelopment, appdevelopers
cover_image: ![mobileapp](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/cn0lfhxoqqnr6f20shup.jpg)
---

The world has opened its arms to the wave of smartphones and so have the businesses by investing so heavily in Mobile Apps. As of 2016, there are more smartphone users than desktop users. The ‘go mobile or perish’ time is near and businesses are equipping themselves with heavy gears. 

Customers today are getting drawn to mobile apps and mobile-friendly websites. Experienced business owners understand the importance of having a functional website and what wonders it can do for a business. Some of the studies done by Oracle and Mobi Smith state that around 60% and more users prefer mobile apps over Mobi-sites to access. 

Mobile app development would soon become a reality for every business owner just to stay ahead in the competition. But why should one invest in creating an app for their business? What are the benefits associated with it? Read on to find out!


<b>Top 9 Benefits of Having a Mobile App for your Business:</b>


<b>Mobile Apps are Faster:</b>

It’s a fact that mobile apps are 1.5 times faster than mobile websites. They are more responsive as well. It’s because a mobile app stores data locally on your device, this quickens data retrieval. As opposed to this mobile sites stores data on web servers, so its data retrieval depends on network speed and packet sizes. 

Mobi-sites make use of JavaScript to run their functions and the framework the app runs on is five times faster. These processes happen on the back-end and give your users the seamless experience they deserve by performing actions much faster.



<b>Tailored Content:</b>

There are myriad users to an app and so are their preferences. Personalizing content for your users is like talking to you in the language you speak and understand. To make the user experience delightful it’s essential that apps offer user-centric personalization. 

There are various personalization techniques that one can use such as location, culture, interests, behavior, and much more. The preceding areas can be targeted well using mobile apps. You can serve your users with customized content by learning their preferences from the beginning. The app can learn their locations, observe their engagement, and as per their behavior with the app they can offer customized recommendations and filtered updates. It will amaze your customers while selling your products and services. 



<b>Quick Access:</b>

Mobile apps can be opened using a single tap. While online, it offers the users a quick and seamless experience and stores important data for offline use. Many apps provide both online and offline functionality. Like music apps that allow you to listen to your downloaded songs offline, isn’t that amazing?

The fundamental difference between a mobile and web app is the offline access mobile app provides. Apps too need an internet connection to perform important tasks such as payment and receiving notifications but the basic content and functionality can be accessed in offline mode too. This makes a lot of difference for the accessibility of your content to your consumers. 



<b>Make Efficient Use of Phone’s Features:</b>

Mobile apps can make use of the features of the phone and offer many functionalities that can work best with native apps. Using a mobile app one can use the camera to take relevant pictures and scan QR and Bar codes, it also offers an NFC feature for quick payments. Also, access to GPS services offers further conveniences. 

Today, many apps are also offering security features such as finger scanning which accounts for additional security. Another added advantage of using apps is that they offer quick access and solutions to your problems as opposed to mobile websites. 



<b>Instant Notifications & Push Notifications:</b>

The app can offer instant notifications when a user opens an app. It can share other updates, discounts, and exciting offers via push notifications. Push notifications can be sent regardless of a user’s involvement with the app. The daily promotional notifications and updates you receive when you’re not using the app are called push notifications. 



<b>User-Friendly Designs and Brand Promotion:</b>

An app can be added with various gestures such as a double-tap, swipe, drag, pinch, and the likes. Each gesture can serve a particular purpose that increases the user-friendliness of your app. Eventually, users will get prone to these cool features and fall in love with your app. 

Your app becomes a brand as more users start engaging with it. Mobile apps are customized, designed, and promoted as per the company’s branding. You can design your app with colors, layouts, and content that is in congruence with your company’s services. As your app would become your independent 24*7 earning salesman, it’s important you invest ample time in creating the best version. 



<b>Cost-Effective & Productive:</b>

A mobile app becomes a common platform for you, your customers, and your vendors (in some cases). Hence it provides a lot of data as your app interacts more with your customers. You can then use tools to map important information from the data you’ve gathered to make sound business decisions in the future. You also get the chance of using various social media platforms to promote your app and service. This increases the overall productivity.

Creating an app with basic features isn’t a costly affair. An app with your most important features can be developed for under 10, 000 USD. A mobile and web application development company can guide you on the essentials of app development and how to go about <b><a href="https://www.technource.com/on-demand-app-development/">on-demand app development</a></b>. 



<b>Interactive Engagement:</b>

Apps today are making use of other industry 4.0 techs to make the app interaction more alive and to improve their product presentation techniques. For example, Lenskart uses Augmented Reality to help their users try sunglasses in real-time while sitting in their homes. Every app tries to personalize the experience for its users to increase their engagement with the application. 



<b>SEO Potential for Your Website:</b>

The content you use in-app would be synonymous with the content present on your website. Google ranks your website content as well as your in-app content. So offering good content on your app would offer your higher ranking on Google. 

You can optimize your apps as per the need of respective app stores to achieve a higher ranking. Using relevant SEO practices can increase the success rate of your app in no time. 



<b>Wrapping Up:</b>

Above we learned the 9 benefits of having a mobile app for your business. Remember, users today are spending more and more time with their smartphones using mobile apps they like. Investing in it today can bear fruitful results in the future. It gives you an edge over your competitors and your users the privilege of anytime-anywhere convenience. What are your thought on the benefits of app development, please mention them in the comments section. with their smartphones using mobile apps they like. Investing in it today can bear fruitful results in the future. It gives you an edge over your competitors and your users the privilege of anytime-anywhere convenience. We as a <a href="https://www.technource.com/mobile-apps-development/">mobile app development company</a> write this blog. What are your thought on the benefits of app development, please mention them in the comments section.