Notes on ”The Counterintuitive Secret to Shipping Better Articles Faster”
Tags: writing
Published: 2021-06-22 13:19:25

---
title: Notes on ”The Counterintuitive Secret to Shipping Better Articles Faster”
published: true
date: 2021-06-22 00:00:00 UTC
tags: writing
cover_image: https://www.rockyourcode.com/static/img/2021-06-22-shipping-faster.jpg
canonical_url: https://www.rockyourcode.com/notes-on-the-counterintuitive-secret-to-shipping-better-articles-faster/
---

In this ~1 hour video developer advocate [Sam Julien](https://samjulien.com) shares his tips for shipping faster:[![The Counterintuitive Secret to Shipping Better Articles Faster - Sam Julien at Hashnode Bootcamp III](https://i.ytimg.com/vi/DIG8GGg-PXw/0.jpg)](https://youtube.com/watch?v=DIG8GGg-PXw "The Counterintuitive Secret to Shipping Better Articles Faster - Sam Julien at Hashnode Bootcamp III")

## tl;dr

You’ll need a _system_ that enables you to _consistently_ produce results on which you can get feedback on.

> Action + Speed + Feedback = Growth

## How to Create Consistently?

The problem:  
**The “Ultimate Guide” Trap** : Trying to write a big, all-encompassing article leads to exhaustion and _burn-out_. You stop writing for months.

### The Developer Content Creator Cycle

1. Overwhelming to know what to create
2. Difficult to cross things off the list (unfinished drafts)
3. Never-ending cycle

## Explorer’s Mindset

> Don’t think of content (or any other skill you’re building) as a dictionary to memorize.  
> Instead: think like an explorer.

The secret lies in **Consistent Small Wins**.

> Comfort is the enemy of growth.

(But self-care, too!)

Sam does not encourage the “hustle mindset”.

## How to Grow

Do _challenging_ things _quickly_ and _get feedback_.

What?

- production-focused (article, video)
- trackable
- measurable

Getting feedback:

- does it work?
- learning in groups
- learning in public

## Building a Content System

> Systems trump Motivation

Build a small but complete system.

### 1. Draft

- gathering notes
- creating an outline
- first draft

### 2. Create

- writing/recording
- adding images
- code samples

### 3. Publish

- publish on your site
- adding social images
- cross-posting

### 4. Promote

- Twitter threads
- forums & chat groups
- talks

### 5. Garden

- Update over time
- maintain & correct
- cross-link

### Creation Phase (Step 1 to 3)

#### Tools

##### Scratch pad

Eliminate the distraction of figuring out where to jot something down.

Look for: speed, ease of use, ability to export.

Google Keep, Drafts app, etc.

##### Knowledge Base

Slow burn your drafts and link your ideas together.

Look for: cross-linking, collections, multimedia.

Evernote, Obsidian, Roam, Notion.so, etc.

##### Task Manager

Ship things faster by determining the next action and context for a project.

Look for: works with your brain, ability to add context/tags

OmniFocus, Google Keep, etc.

#### Tips for Creating Content

1. In the beginning, move fast to define your process (do tiny expirements).
2. Start with what you know.
3. Stuck? Try the TIL format.
4. Don’t over-engineer too quickly.

#### TIL Format

1. Intro: 2 or 3 sentences describing the problem.
2. Body: describe the solution and how you got there.
3. Final Solution: Finished code for copy&paste.
4. Conclusion: 1 or 2 sentences re-capping the problem and solution.

### Post-Publication Phase (Step 3 to 5)

1. Every piece of content has a price tag (promotion & maintenance).
2. Provide direct value on each platform (don’t dump your stuff).
3. Be patient.

## Links

- [The Counterintuitive Secret to Shipping Better Articles Faster - Sam Julien at Hashnode Bootcamp III](https://www.youtube.com/watch?v=DIG8GGg-PXw)
- [Talk Resources](https://www.samjulien.com/ship-better-articles-faster-talk)

_image credit for the cover image: [Andy Li](https://unsplash.com/photos/CpsTAUPoScw)_