How can AWS Technology Benefit Marketing Better During Covid-19?
Tags: aws, marketing, machinelearning, cloud
Published: 2021-08-21 14:39:43

Introduction 


With rising competition, brands are increasingly looking at innovative digital marketing strategies for growth. For any marketer, a set of hassle-free marketing tools are inevitable for creating engaging campaigns. The AWS technology from Amazon offers a gamut of special tools that helps marketers. Especially during a crisis like Covid-19, they are highly effective in creating an integrated system for content creation, hosting, and dissemination. Let us explore the benefits of using AWS technologies. 

 
The AWS Ecosystem for Digital Marketing. 


The landscape of digital marketing is evolving fast. Multiple platforms are offering marketing solutions that are highly customized. With better decision-making capabilities using data analytics, the content is becoming highly targeted. At this juncture, the use of AWS technology is a game-changer for modern marketers. The integrated AWS ecosystem including AWS Lake Formation, Amazon S3 and, Amazon EMR makes digital campaigns effective. Together these services offer highly advanced features such as machine learning, intelligent analytics, and customer data management.  

Beyond the traditional marketing options, the AWS ecosystem has this unique ability to deploy solutions across multiple platforms. Marketers can use different content formats including audio, video, and text-based on the target customers.



The Benefits of Using AWS Technology in Marketing
 

The AWS technology ecosystem from Amazon is truly a digital marketer’s paradise. As a result, most global corporations are using these services for creating highly engaging marketing campaigns.



Centralized marketing data storage
In the world of digital marketing, customer data management is very crucial. A proper storage system ensures that the data can be retrieved easily for analytics. This aids in designing highly personalized campaigns for different customer segments. AWS Lake formation is a highly specialized data management platform for storing numerous data points securely. It easily interacts with other platforms such as Amazon S3 for quick data processing.

 

Attractive landing pages with Amazon S3
In digital marketing, an attractive landing page creates the much-needed first impression. Many marketers avoid this owing to the need for purchasing an expensive server or hosting services. With Amazon S3, there is a scope for designing an HTML page without a server. It supports a variety of static content such as images, videos, etc.

 

Email and marketing automation strategies
Marketing communication is a key aspect in devising attractive campaigns. Amazon SES is a powerful email marketing tool that can provide scalability. Using this tool, marketers can deploy mass-marketing emails from any popular application. It is capable of providing real-time analytics about the level of customer engagement and response through these channels.

Big data and analytics
Data analytics plays an important role in creating successful digital marketing campaigns. It helps in analyzing customer sentiment as well as the effectiveness of the existing marketing effort. Amazon EMR is a powerhouse for big data management. This cloud-based platform is relatively simple and integrates easily with numerous open-source analytics tools. The Amazon EMR platform is fast and flexible even when handling large volumes of data. Similarly, it is available at cheaper rates compared to other big data services.