India Startups Are Thriving, With More on the Way
Tags: technology, security
Published: 2021-05-25 12:02:03

#### Bolstered by a 42% increase in unicorns, India’s technology startup scene is powered by developers focusing on new core products.
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Have you noticed the number of Indian startups making international news lately? Well, the world media and investors sure have, and with good reason. The startup scene in India has not only weathered the last year of global uncertainty, it’s managing to thrive by staying focused on core offerings. According to a report from [KPMG and Pitchbook](https://home.kpmg/xx/en/home/campaigns/2020/01/q4-venture-pulse-report-asia.html), that worked out to 2019 Q3 returns in the $3.6 billion range. 

Fortune India reports that as of the end of 2019, India was home to [26 unicorns](https://www.fortuneindia.com/bengaluru-buzz/indias-unicorn-club-set-to-expand-in-2019/102896). And according to Inc42, by the end of 2020, [11 more were added to the ranks](https://inc42.com/infocus/year-end-review-2020/11-indian-startups-that-defied-the-pandemic-to-enter-the-unicorn-club/). That’s an increase of 42%, during a global pandemic no less. The keys to this success are varied, some say it’s the wide range of user pain points these products address — from remote learning platforms to touchless payment options, and from low-interest loans for struggling students to drones that are helping wipe out malaria.

Today, we want to give you an overview of the technology startup scene in India, starting with a brief history showing the roots of today’s expanding successes. Then we’ll touch on a couple of our favorites to highlight the diversity of needs being addressed. And finally a look at the developer-focused nature of some of the startups we’re working with, and how this model is helping them thrive in today’s reality.

<include src="QuoteCard" body="“We wanted a single sign-on solution for our employees that gave them seamless and secure access to various company applications. Auth0 fit that bill and it was nice that we did not have to manage the service ourselves. It also allowed us to set rules to limit user access to specific applications. We also like the fact that we can integrate and test multiple tenants/applications in a distinct QA/UAT environment before deploying to production.”" name="Rahul Bhargava" title="CPO, CTO" team="" company="InCred" />


## Technology Startups In India: A Condensed History

A recent study by [Global Entrepreneurship Monitor](https://www.gemconsortium.org/country-profile/69) reported that nearly 20% of workers in India intend to start a business within three years. That statistic sums up the entrepreneurial spirit of the sub-continent and forms the foundation for growth we’re seeing today. India’s role on the international tech scene began in 1968 when Tata Consultancy Services partnered with an American mainframe manufacturer to provide support services. Successive waves of development followed, continuing through the 2010s when an expansion of R&D facilities led to further innovation and expansion of infrastructure, including the creation of Indiastack — a homegrown consent-based scalable architecture that is helping power the next wave of IP-based, deep-tech innovation in India. 

The tech sector has now matured to the point where homegrown incubators and accelerators have taken the lead and are helping fuel the current round of startups. These new startups are building on a solid history of innovation and collaboration — and adding their own unique stamp with cutting-edge advances. Along the way, they’ve developed an understanding of the power of outsourcing and partnering with fellow innovators who may be producing something they can incorporate to further their own product development.

## Indian Startups Address a Range of User Pain Points

With a local business history ranging from outsourced support for mainframes, all the way to cutting-edge R&D, it’s no wonder there are so many interesting and innovative startups in India today. And when you look at the international trend toward componentized development you see why companies with this rich and varied history are able to thrive. To keep it on topic, we decided to highlight a handful of startups that we at Auth0 are already working with to give you a taste of the range of use cases being addressed.

The founders of these organizations saw a need in their communities and decided to create the technology that could address those needs in scalable ways. In partnering with us here at Auth0 to ensure their CIAM needs were met while allowing their in-house development teams to focus their talents on developing the best core product possible, these young organizations are laying the groundwork for sustainable growth going forward.

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