SEO: How does Google work? What do I need to access to its top ranking sites?
Published: 2020-11-18 12:14:23

Learn in this post everything that matters to know about SEO techniques, which is one of the techniques in digital marketing most used by Webmasters!

Appearing in the first ranks of search engines like Google, represents the goal of many professional people and business owners working through the Internet. This is because your presence in the first ranking sites of this tool means a real possibility to establish a business, and of course, generate revenue without the need for a lot of money. In this post, we will talk about all the most important concepts and techniques to start a career in SEO, and SEO techniques, whether you are a business owner, a professional in the field of digital marketing or just an inquisitive person who wants to learn more about this topic.

Read this post to the end, it is long, but very important, start now!

The most important points that you will learn about in this post:


Contents
What is SEO?
Advantages of appearing on Google
How does Google search work?
How does Googlebot or Google Spiders work?
Google's ranking factors
How to appear in the first ranking sites in Google?
1- Do a keyword search
2- Analyze the onpage configuration factors
3- Analyzing the external factors of SEO techniques
4- Track performance and results
Conclusion
Back to index
What is SEO?
Search Engine Optimization or Search Engine Optimization are practices or applications aimed at attracting visitors in an organic way to a specific site.

It is a set of technologies that make websites appear on the Google results page in an organic manner, when someone searches.

To make everything a lot simpler, imagine you want to make a carrot cake.

You spontaneously enter Google, and you type:

 In the picture, a search for how to prepare a cake with carrots
Search the Google search engine for how to prepare a cake with carrots

Here you visit the website that ranked first in the search results, and find the full recipe.

The site has managed to attract you, without making any advertisements. You are the one who went to him. This is what we mean by a natural organic visit to the website.

These practices are closely related to search mechanisms, which are tools available for users to search for information, solutions, and services.

Our best example of a search engine is Google, but it can't be considered the only one!

There is Yahoo, YouTube, Instagram, Pinterest, Google Play, the App Store and Facebook are good examples of search engines we live with every day.

In order to better understand and be able to practice SEO techniques well, you must understand how these technologies work, and how we can improve our channels to appear among the first sites in search results.

Although Google is not the main engine, it is still the most used main search engine, and therefore, it is considered the most studied engine by marketing professionals. That is why we will focus entirely on it.

Advantages of appearing on Google
Suppose you have a pizzeria in Riyadh, for example, when someone searches for the phrase (the best pizzeria in Riyadh), you will notice that your website will be the first!

The first result that appears on webpages receives about 30% of the clicks from those looking for a specific piece of information or solution.

This means that it is very likely that someone searching for the best pizza shop in Riyadh will enter your website. And if it's good enough and convinces the visitor that your pizza is really good, the chances of winning a new customer are very high.

This can happen in many business models: e-commerce, physical businesses, services and software, for example.

Organic search has the power to reduce the cost of acquiring a potential customer, since you do not have to spend money to rank your website among the first results in Google.

On the other hand, a lot of work and dedication must be done, as the first place is considered a very breathable site!

If your goal is to gain visibility for your brand / name, appearing on Google is also very beneficial.

How does Google search work?
In a very simple way, Google seeks to provide answers to users' questions. And believe me, there are many, many questions.

Google gets an average of about 3.5 billion searches per day. How does he do that? Imagine having a huge database that includes a large portion of the content on the Internet:

Within this rule, Google can scan all of your content to provide the best answers for the user.

Results identified as "ads" indicate that website owners have paid to appear for those concepts, based on their interests. Advertising can be done on Google with Google AdWords and you can understand more about this by clicking here.

On the other hand, the results that are in the green frame are the results of natural organic searches, and they are concentrated within the first page, depending on Google's intelligence, the best results are presented on the search that has been done. In our example, (Learn to play the lute).

Each result is displayed as a snippet or featured snippet in the search engine box, which is the part where Google displays the results.

How does Googlebot or Google Spiders work?
Google has an intelligence known as GoogleBot, which is the program that scans your entire database to organize and provide important results.

Google Bot works in three stages:

Tracking: Google's robot browsing through the data bank, searching through new and old pages.

Browsing: At this point, the Google bot evaluates the information it has cleared. Based on the criteria set by Google's engineers, the robot will determine which pages are the most important of all.

Publish or show: Google bot displays the results to the user. And the important part is that this entire process can happen in tenths of a second.

In our research that talks about “learning to play the oud”, for example, it happened within 0.60 of a second! (Example in the previous picture).

Google's ranking factors
Google currently analyzes more than 200 ranking factors before evaluating and distinguishing sites, to put them in the first ranks in the SERP results.

The main factors in the ranking are, in this order:

1- Content;

2- Backlinks;

3- RankBrain algorithm

The content is what answers the questions of the user who is doing the search, so it is the first and most important factor that must be analyzed by Google when choosing the best results. It is essential that your content is important, most comprehensive and perfect for the user to solve their questions.

Backlinks are created when other sites refer to your site on a specific topic. For Google, if a site sufficiently trusts and advises you, this is because you are considered a true specialist in a particular topic, and Google takes this aspect into account when presenting results to users.

It should be noted that Google also takes into account the quality and quality of these links, and this means that the sites that refer to you must definitely trust you.

The RankBrain algorithm is Google's artificial intelligence that works through a process called Machine Learning. This means that it interprets pages from the Google Databank, progressing every time it learns new things.

RankBrain algorithm analyzes the interaction of the users as a whole, and returns the result based on the search context, not just the keyword in the search. It can provide an important result to the user, even if they do a search they have not done before in Google.

How to appear in the first ranking sites in Google?
If appearing in the first Google search results is beneficial in some way, it's time to understand how this process works.

1- Do a keyword search
As mentioned, Google has a big data bank, when there is search, it uses that bank to present results.

This research is carried out with concepts that indicate user intent. These concepts are called keywords.

Keywords are those concepts used to perform searches across search engines.

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