Unraveling the world of monochrome aesthetics and the future in store for Instagram 
Tags: instagram
Published: 2021-01-04 13:04:01

Instagram aesthetics are in a constant state of evolution. The trends keep changing. From the zero-edit style to DIY memes and the infatuation with carousel posts, your feed is all set to get a creative makeover. 
With the new savvy and dynamic Instagram algorithm to rattle you, you need to ensure that you get the trend right. To start with the basics of aesthetics, your grid must be like your home page. In the current era, people are turning to the platform, shunning Google, to search for a business or brand, and your profile is promptly becoming a new home page.
•	So, when you’re planning and mapping out your profile, it’s crucial that your posts tell something about your brand. 
•	Brand building is the key and your aesthetics play a clinical role here. It includes your editing style and grid layout as well. 
•	It’s time we speak about the no-edit edit trend. Those amplified saturations and rough edits are a relic of the past now. 
•	Experts say that Instagram is becoming a haven for unedited creations. It’s showcasing little tweaks, a dash of color change, and bidding adieu to unrealistic, dreamy edits. 
People are focusing on authenticity and brands and influencers need to understand this. The small color adjustments could include contrast, brightness, or temperature of the photo. Fashion bloggers use subtle filters for this purpose.
Building an aesthetic
It all starts with understanding your brand’s aesthetic. Your IG aesthetic should reflect and uphold the look and tonality of your feed. There’s no need to advance random pictures just for the heck of it.  
•	Select the types of posts you’ll publish. Fix your forte. It could be fashion, food, wildlife, fitness, or the environment.
•	 Your visual theme representing your brand could be vibrant or bold, or monochromatic and dark. 
•	A theme includes a niche or subject matter. It also entails patterns or composition. It helps in identifying your niche, detecting relevant hashtags, connecting with your target audiences, and building your followers. 
•	Decide what you’ll focus on. It could be travel, tourism, lifestyle, food, or anything you’re passionate about. 
•	You don’t need to stick to a specific theme. A general theme can also suffice. Keep experimenting with your posts. 
•	After finding inspiration, you need to choose the proper colors for your brand. Most brands choose to select colors. For example, McDonald’s chooses yellow while Apple sticks to grey. 
The minimalist approach
One of the most popular and coveted Instagram feed design ideas is minimalism. A minimalist theme invites an organized and refined presentation and reflection of visual content. The minimalist style embodies the most polished aesthetic. 
•	Minimalist feeds feature crisp and clean photos. By adopting this style, you can showcase your products or creations in a pristine and elegant way. 
•	A vibrant and bold feed can surely attract followers. These are the accounts that most <a href ="https://blastup.com/buy-followers-on-instagram">Instagram followers </a>buy from. Your bright color setup renders a more youthful, cheerful, and exuberant look and texture. 
•	Never neglect Monochrome. It’s timeless. There’s a reason why people are in awe of movies like Schindler’s List or The Pianist. They love to have that revisit the past and relive the colors. Monochrome does that for you.
•	Monochrome feeds, though currently rare on the platform, are a strong style option. Being unique means to stand out. 
•	Brands showcasing a classic personality or retro feel don’t look beyond monochrome aesthetics. The color contrast can also illustrate more details and subtleties in the pictures. 
Pastel is also very popular. You’ve scores of Instagrammers opting for pastel themes in their feeds. Apart from bedazzling your feed, they can touch your heart like no other. 
Building monochrome feed
A consistent theme is critical for your IG feed. A black and white aesthetic can be better than faded colors or low saturation schemes. The unusual, classy nature of monochrome allows brands to shoot any shades in any light.
•	For starters, you take your snaps on your mobile with a classic black and white edit. Your feed will have a timeless gloomy or somber effect. People commonly shoot art and architecture in monochrome style as it focuses on structure and shapes rather than lighting and colors.
•	You can use monochrome to take aesthetic dance pictures as well. It would make your photos unique. Dance schools primarily use ballerinas as the main subject. They post a color picture occasionally, but it doesn’t drive the same traffic or traction as the monochrome creations.
These companies are branding themselves with the pure black and white style. The photography needs to be fine and so is the consistency. 
•	Another interesting aspect of monochrome aesthetics is that it adds a sense of intrigue and desperation to your pictures, especially when you’ve humans as your subject. 
•	You’re doing this in 2020-21 and suggesting a bygone era with panache. That’s the catch here. It rattles people in a good way. You can certainly play with angles and shadows more freely.  
The monochrome editing
There are many cameras with a default black and white setting. There’s no need to put filters. An iPhone also has three monochrome filters. 
•	These are noir, silvertone, and mono. These are beautiful and distinct identities, ideal to start off your monochrome Instagram account. 
•	However, you’ve many photographers preferring to shoot in color and editing in monochrome later. It renders a better grip on color tones. 
•	If you’re shooting in color, you need to have the right editing skills for monochrome. There are numerous ways to do so. For desktop users, your best option is lightroom. Notwithstanding the costs, professionals bank on this style. 
•	You also have cost-effective or free Lightroom presets online. 
•	Check for your favorite blend to make the best monochrome-meets-lightroom creation. For the ones doing mobile editing or shooting, there’s good news for you.
Free apps like VSCO can be your go-to photo editing app. There are countless black and white filters. If you crave more, you can add small bundles of colors for a minimal fee. They charge around $19 for one stack. That provides you with unlimited filters throughout the year.