How Are Progressive Web Apps Transforming the Digital Industry?
Published: 2021-06-01 07:12:53

Due to the global pandemic, the rise in smart devices has significantly transformed the digital landscape. The continuous technological growth has helped businesses to engage, acquire, and retain customers more efficiently. Today, the personal smartphone of every individual acts as their go-to device for their every need. 

Several industries like education, healthcare, travel, and food have already adopted mobile marketing as a part of their digital revolution strategy. Due to the sudden change in market trends amid COVID times, many industries made digital transformation their top priority.

While mobile marketing, omni-channel client experiences, and native app development have been around for a long while now, the rise of [progressive web application development](https://www.sparxitsolutions.com/progressive-web-app-development.shtml) has taken digital transformation to another level. The demand for PWA development services increased due to the changing market scenario. 


##What are Progressive Web Apps (PWAs)?

Progressive web apps unite the best of web and native apps. PWAs offer web-based experience along with native app-like interaction, look and feel. But, they don't ask you to download it from the app store or play store. Progressive web applications are primarily known to deliver seamless functionality on the web without on-premise storage dependency.

##How are they different from native apps?

PWAS creates a bridge between a native app and web experience. It provides the best of both web and native applications. Where native apps reside on on-premise storage and require a strong internet connection, PWA delivers a seamless experience even in offline mode. You can say that PWAs are more than just web apps. They can potentially perform on different platforms to give a fantastic Omni-channel experience. 

##How are PWAs contributing to the growth of digital services?

###Offline Support

PWAs can perform on zero internet connection the same as online mode. The majority of users pay great attention to offline authentication. PWAs are designed in a way that adapts content in offline context and offers the ultimate app-like experience. 
 
###Fully Accessible

At some point in life, everyone will be required to take advantage of your PWA based on WCAG 2.0 accessibility. People will use your app as per their continuously changing requirements. PWAs guarantee easy accessibility for every individual.

###Discoverable

The most significant advantage of the web is that it can be discoverable via search engine search. Do you know that most of the traffic is generated via organic search? PWAs are easily discoverable and are evident when adopting client-side rendering.	

###Operate On Any Device Type

Devices support various input options, and PWAs are easy to switch between them. PWAs do not support input options that depend on screen size. It provides a separate set of features to collaborate with any input type. 

###Cost Efficiency

PWAs help businesses save a massive amount of money as it eliminates the need to hire native app developers. PWAs require simple coding language and less investment. 

###Speed

PWAs deliver excellent performance across a range of hardware. As compared to other apps, PWAS can potentially perform on devices with bare minimum compatibility.

##Wrap-up

Every day we are witnessing new tech innovation. Businesses are taking advantage of enhanced progressive app development services to gain a competitive edge. Progressive web apps offer great flexibility, agility, and scalability to meet user's expectations. You can convert your existing website into PAWS for enhanced reachability and maximized revenue.