5 Digital Marketing Strategies to Implement in 2021
Tags: marketing, strategy, digitalmarketing
Published: 2021-01-26 10:15:22

---
title: 5 Digital Marketing Strategies to Implement in 2021
published: true
description: Here is a short but sweet list of the five best strategies – and leave you to do further research for the ones you find may yield the best ROI for your website.
tags: #marketing #strategy #digitalmarketing
//cover_image: https://i.imgur.com/iWtlN4K.jpg
---
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The year ahead is likely going to adopt many of the digital marketing strategies that we&rsquo;ve seen flourishing in 2020.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">But what we want to do in this post is save you some time and spare you from reading some of those 5000+ word essays on digital marketing strategies you must try. Instead, we&rsquo;ll give you a short but sweet list of the five best strategies &ndash; and leave you to do further research for the ones you find may yield the best ROI for your website.&nbsp;</span></p>
<p><br></p>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Here they are:</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">1. Organic Strategies&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">If you haven&rsquo;t yet invested in SEO, now is the time to start. It&rsquo;s one of the best avenues to improving your organic traffic numbers and attracting some new audiences.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">However, you should also consider the current state of your website before you embark on any strategy that aims to bring in more traffic.&nbsp;</span><a href="https://startupresources.io/best-landing-page-builder/" style="text-decoration:none;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Consider a landing page builder</span></a><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;that will help you design pages that are both visually appealing and provide the right verbal incentives for your audience.</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">2. Paid Strategies&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You should also consider promoting some of your pages, offers, and products through paid channels. This can be Google&rsquo;s Display or Search ads, Facebook advertising, Instagram ads, LinkedIn ads &ndash; whatever you find will work for your budget and attract the right kind of audience.&nbsp;</span></p>
<p><br></p>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Alongside the more traditional kind of sales-driven campaign, you might also want to do some&nbsp;</span><a href="https://www.campaignmonitor.com/resources/glossary/content-promotion/" style="text-decoration:none;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">content-based promotion</span></a><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;to help you gain some extra traffic for your blog posts or video material.</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">3. Influencer Marketing&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Working with influencers is no longer reserved for industry leaders &ndash; quite the opposite. Even smaller brands can now work with those who have a large and loyal audience online, whatever the channel they use.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><a href="https://blog.sociallyin.com/how-to-find-micro-influencers-on-instagram" style="text-decoration:none;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Micro-influencers</span></a><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;may be the place to start. Consider engagement and the loyalty factor more than sheer reach numbers, as this is often much more important than how many people see a story or a feed post. The likelier audiences are to trust a recommendation, the better your influencer campaign will fare.&nbsp;</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">4. Email Marketing&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Email marketing remains one of the best ways to promote your brand, product, or service. It&rsquo;s the easiest and most direct way to grab your audience&rsquo;s attention. And that&rsquo;s no surprise, considering how much time we all spend checking our emails.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The trick is to&nbsp;</span><a href="https://sumo.com/stories/email-list-building" style="text-decoration:none;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">start building your list as early</span></a><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;as possible and to provide true value to your leads. Personalization will play a huge role here, so make sure you segment your lists and that your emails are crafted well.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You also don&rsquo;t want to come off as spammy, so don&rsquo;t go overboard with the number of emails you send out.&nbsp;</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">5. Social Media Marketing&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Finally, you need to consider your social media presence as well. Depending on your brand, you will want to use just one or two social platforms. There&rsquo;s no point in being present across all of them &ndash; the key is to be where your audience is most engaged, rather than to spread yourself (and your budget) thin across networks that simply can&rsquo;t yield results.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Remember: when it comes to social media marketing, it&rsquo;s always better to be very active and engaged on one platform than to be semi-MIA on several.&nbsp;</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be&nbsp;</span><a href="https://blog.hootsuite.com/authentic-social-media/" style="text-decoration:none;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">genuine and honest with your posts</span></a><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, talk to your followers, and don&rsquo;t just use your profiles to promote your brand. You can do so much more, from offering advice to lending a helping hand where needed.</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">How to Choose a Strategy&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Consider two things: your budget and your target audience. Take a look at what your competition is doing and how. Consider which tactic you feel would bring in the most ROI, and start small. You don&rsquo;t have to have more than one strategy in place. As long as it works, it&rsquo;s the right one.</span></p>
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<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You can also take a&nbsp;</span><a href="https://digiperform.com/advanced-digital-marketing-course/" style="text-decoration:none;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">digital marketing course</span></a><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;that will help you make this crucial decision and teach you how best to implement the different strategies.&nbsp;</span></p>
<h2 dir="ltr" style="line-height:1.3800000000000001;margin-top:18pt;margin-bottom:6pt;"><span style="font-size:29pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Final Thoughts&nbsp;</span></h2>
<p dir="ltr" style="line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The world of digital marketing can be exciting. It can help you communicate your marketing message with a whole range of audiences easily and seamlessly. Consider the strategies we&rsquo;ve outlined in this post, and try to implement one of them, for starters. As you grow, you can take on the next one and the next one &ndash; and watch as your digital marketing strategy evolves and spreads.</span></p>