Top Reasons Why Enterprises Should Go Mobile in 2021
Tags: mobile, app, development, enterprises
Published: 2021-01-18 12:33:57

With the on-going Pandemic, global brands are passing through a hard time. Rapidly changing customer expectations, increasing competition, challenging business scenarios, and mounting pressure of meeting deadlines compel entrepreneurs and businesses to take drastic steps in order to woo their customers. What’s more, these days, employees and customers have to bring a lot of changes in the ways of working and living. 


Remote working and doorstep delivery of products have now become the new norm. On one hand, entrepreneurs and business persons have to find innovative ways to keep track of internal processes, track productivity of employees and a lot more while protecting the integrity of their data. On the other hand, customers demand that products and services reach the comfort of their home. Customers want to engage and interact with brands and depending on their experience they decide whom to purchase from. That’s where mobile apps lend a helping hand. It can assist enterprises to survive and thrive in the post-pandemic period by bringing automation in internal processes, Engaging with customers and ensuring that quality content reaches their customers. 

Here are top Reasons why Businesses should consider making a mobile app.

#Top Reasons Why Businesses Should Go Mobile

1.Improved Engagement

In recent years, employee engagement has become a hot potato in corridors of the corporate sector. While employees are working from home, Managers need to keep a track of project goals and deadlines. The Pandemic saw the rise of several communication and Productivity apps in order to keep their business running as usual.  A Common complaint that we saw in managers was that they wished they had enterprise apps that could seamlessly give them access to data which was back in the office while working from home and engage with top management whenever required.

Talking about customers, millennials remain inseparable from their smartphones and use them for almost every daily task. From purchasing daily essentials, to medicines, lunch shopping - you name it almost everything is done online or via an app. We see a growing trend where Apps now give a social option on their platforms so that Customers can share pictures of their experience with the brand  to engage further. Some even incentivize this process as a part of their referral marketing. 80% Businesses claim that they have seen a major growth in revenues after integrating a mobile app with their business
  
2.Easy Access to Information

Uninterrupted access to the company’s information in real-time can help employees boost productivity and enterprises can stay ahead of the curve. The [enterprise mobile app](https://www.solutionanalysts.com/enterprise-mobility-development/) reduces paperwork significantly and facilitates companies to save a lot of time, effort, and money. Apps make it easy to share necessary details within and across the company, and employees can act more quickly. 


Also, customized mobile apps facilitate networking and collaboration anytime. An employer can send an update to employees and they can receive it on the move or at their office desk immediately. They can start working on it immediately and remain productive all the time. 

Similarly, On the customer side, Brands can browse across a large number of products and services at their convenience. Important updates, Seasons collections and several other push notifications can be sent across directly to the customers. Customers can easily access their previous orders or credits that they may have received from the brand previously. 

3.Cost-effectiveness

Gone are the days when only established enterprises could afford mobile apps. Today, a feature-rich app has become a necessity. SMEs and even startups can also come up with their dedicated apps in a cost-effective way thanks to evolving technologies. The thriving on-demand economy has opened the doors for new opportunities for startups and innovators to expand their business through apps. 

Even while making a feature rich app for the client side, businesses open an easy marketing channel and save them several dollars that they would have spent on conventional channels to be able to reach the same number of people. Moreover the metrics of mobile applications, in-app purchases etc are easily available with managers which help them forecast sales and revenues.
 
4.Get a Competitive Edge

In this turbulent time, remote working or work-from-home has become a need of the hour. It is easier to manage this activity through a robust, cloud-based mobile app. Such apps enable people to work from anywhere in the world. Mobile apps are highly useful for SMEs particularly because their business activities are running away from the traditional office. 

The customized app enables remote employees to connect via the internet and coordinate with each other through conferencing. Even if employees are off on vacation, they can sort emails and respond to clients and colleagues using the app. 

Competing brands who own their own apps can keep a check on what their competition is doing. It makes it easier for follower brands to create their niche in the market and create timely offers and promotions to woo their customers.

5.Increase Customer Loyalty & Experience 

Whether you are offering services or selling products, more customers need to reach you. A feature-rich app with a customer-friendly interface can make a difference when the company wants to communicate with customers. Such apps can provide enhanced experience and better engagement to your customers. 

For example, the OpenTable app enables customers to book the table in the restaurant in less than five clicks. The app can save time for customers while offering them personalized experience. A lot of retail businesses give away loyalty points on purchase of a certain amount and above. These points are usually redeemed during the holiday seasons or  during festivals. Such kinds of promotions are easy to execute via an app and increase customer loyalty.

Enhanced experience, real-time communication, and higher engagement can cultivate the customer’s loyalty.  

##Concluding Lines

In a nutshell, entrepreneurs who are willing to implement technological advancements in a business mobile app, have a head start on competitors. Rapid changes in the way we work and live have contributed to making mobile apps a norm in the business model irrespective of size, scale, and type. It is fair to mention that the mobile revolution will have an impact on the corporate sector for the next twenty to thirty years. It is the right time for enterprises to become a part and parcel of this revolution.