👥 Four Ways CIAM Empowers Your Business
Published: 2021-05-17 12:49:23

#### 🧩 Four companies share how Auth0 helped them unlock new business models, streamline CX, and achieve agile scalability.

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With people not only working but also shopping, banking, socializing, and receiving healthcare via digital platforms, identity management has become not just [a competitive advantage](https://auth0.com/blog/why-auth0-b2b-federation-is-your-secret-weapon-for-enterprise/) but a requirement. Organizations across industries need to manage identity in a secure, scalable, and seamless way. Part of the challenge is that identity is disseminated across multiple applications and devices, effectively making [identity itself the perimeter](https://auth0.com/resources/whitepapers/identity-perimeter). To satisfy user expectations and meet business needs in this new ecosystem, organizations are embracing third-party [identity-as-a-service (IDaaS)](https://auth0.com/blog/what-is-idaas/) solutions like Auth0.

At the core of the IDaaS space is [identity and access management (IAM)](https://auth0.com/blog/what-is-iam/), which involves authenticating users’ identities and controlling their access to online resources. A key enabler for organizations undergoing digital transformation, IAM encompasses:

* **Authentication**, or how you determine whether someone’s claimed identity matches their actual identity. [Multi-factor authentication (MFA)](https://auth0.com/multifactor-authentication) is increasingly recognized as the standard method of authenticating identity.
* **Authorization**, or the allocation of permissions to individual users or types of users. For instance, if an administrator leaves your organization, you can revoke their permissions; you can also add users or expand permissions according to your needs.

Typically, organizations have to manage identity for different types of users: customers, employees, and enterprise partners. Because each type of user has different priorities and expectations of your platform, each type demands its own carefully calibrated balance of convenience, privacy, and security. For example, your employees and contractors will probably put up with time-consuming, headache-inducing processes to get paid and access other benefits because they have few alternatives. Customers, on the other hand, have lots of choices, and if you can’t deliver a swift, effortless login experience, they’ll find one of your competitors who can.

[Customer identity and access management (CIAM)](https://auth0.com/blog/what-is-ciam/) platforms are built to optimize the balance between convenience, privacy, and security for each type of user. With the right CIAM platform, you can:

* Deliver a secure and frictionless login experience
* Guide compliance with data privacy laws
* Protect data assets against malicious intrusion
* Derive more specific, meaningful insights from customer data

Using four Auth0 customers as examples, let’s explore how CIAM can help you allocate resources more effectively, secure identity across your entire infrastructure, and deliver more value to your users. 

In [our new whitepaper](https://auth0.com/resources/whitepapers/ciam-transformation), we delve more deeply into each of these customer stories and suggest strategies for choosing and implementing the right CIAM platform. If you find this content useful, be sure to [download the full whitepaper](https://auth0.com/resources/) or check out some of our other [identity resources](https://auth0.com/resources/).


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