5 Crucial Factors affecting production cost of motion graphics in 2021
Tags: motiongraphics, animation, productivity, productioncost
Published: 2021-03-22 13:56:31


[Motion graphics animation](https://www.youtube.com/watch?v=gsb4362vnaU) is popular for advertising and marketing brands. The spectacular nature of motion graphics animation is that it can be merged with other types of animation. No wonder there is an ever-growing demand for animation services particularly motion graphics animations. Most top companies run motion graphics campaigns for demonstrating their products all over the world.

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Before outsourcing the animation, one should know the attribute affecting the price of motion graphics animation. Let’s unwrap the factors that contribute to the manufacturing cost of motion graphics animation.

**1.Style**
 There are various types of motion graphics animations such as Explainer videos, Instructional videos, User Interface animation, Logos, Infographics, Presentations, Broadcast Graphics, GIFs, etc. The content-type differs for every kind of animation.

Explainer videos and instructional videos show the guidelines for the people on how to apply/use and descriptions of the product. Infographics are popularly known for social sharing on multimedia. The production cost of explainer videos will be higher than logos on the website. 

**2.Characters**
Generally, adding character to the animation fascinates and engages the audience more effectively. Also, it connect with target people’s emotion. Integrating 3D elements and making them animate is a long and tedious process. 

Rigging has to be done to control the movements of designed [3D characters.](https://pixlnexs.com/3d-model-creation) Since it takes time and more work for modeling and rigging, the cost of motion graphics animation is higher than animation with text. The price also differs for the number of characters created in animation.

**3.Length of animation**
 If it is a shorter animation video, it requires a short-term rendering process and scarcer resources to produce. For example, the one-minute video will have fewer scenes than the three-minute video. Ultimately, the production cost of short-length animation will be lower than the long-length animations.

**4.Complexity of concept**
The crucial component to consider while making motion graphics animation is the key concept of animation. Motion graphics animation is an extremely promising, modern style of [storytelling.](https://pixlnexs.com/story-board-services) Coming up with brainstorming ideas allures more audience. 

Before designing motion graphics animation, animators analyze and scrutinize the primary aspects, whether animation video serves for explainer, infographics, presentations, and brand promotions. Concept artists conduct research on the objectives of animation, target audience, and other resources to be imparted in the animation.

If the topic of animation is complex and difficult to understand for the animators, they take more time for research, during the preproduction process. 

This in turn helps the animators to visualize the concept before making an animation and to express their message to the right people with simple stunning visuals. Ultimately, producing costs of motion graphics animation will be high for complex subjects.

**5.Return on Investment from animation**
Nobody can deny the fact that motion graphics animation has wide applications for commercial purposes. For example, executing a brand campaign on social media channels with motion graphics ads will obviously lift a hike in return on investment. To get a high return on investment,  motion graphics animation with striking visuals is delivered at a high cost.

However, for making a colorful motion graphics animation, the preference is given to the client’s budget. 

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