How CIAM Software Improve Security?
Tags: security, saas
Published: 2021-06-03 12:43:37

The customer login experience is taken over by customer identity and access management (CIAM). More than just registration and authentication are at risk. If your company isn't employing CIAM, you risk slipping behind competitors who are using the technology and collecting customer data.

For a safe and seamless customer experience, CIAM delivers the ease of a centralized customer database that integrates all other apps and services. 

A CIAM solution will often include customer registration, self-service account management, consent and preferences management, single sign-on (SSO), multi-factor authentication (MFA), access management, directory services, and data access governance.

Standard Benefits of CIAM:

1. Streamlined Customer Experience

A company's simplified customer experience implies that it is up to date and focused on providing the most straightforward login experience possible. If you provide a smooth login experience for your applications and services, customers are more inclined to check out more of your digital offerings.

2. Security of Data and Accounts

A traditional CIAM Software system incorporates security mechanisms to safeguard data and account access. Risk-based authentication, for example, keeps track of each customer's login and usage patterns, making it easier to spot unusual (and potentially fraudulent) behavior.

3. Each customer is seen through a single lens.

By integrating data from all of your services and websites, you can get a complete picture of each customer. If you have a complete picture of everything a consumer has done since the first time they visited your site, you'll have access to real-world data in stunning detail.

4. Observance of Privacy Laws

Privacy compliance is a crucial component of any company that handles client data, and it's also a must for any company that operates online. The General Data Protection Regulation (GDPR) of the European Union and California's recently enacted Consumer Privacy Act (CCPA) are just two examples of global privacy legislation that apply to any data travelling into or out of the EU.

5. Login Options for Advanced Users

In the field of CIAM, a company can get an advantage by adopting new and complex login choices that aren't yet widely used. These methods of login assist customers in having a better experience, gaining greater trust, or doing both.

-> By eliminating the need for a password, Passwordless Login makes the login process easier and more secure. It also helps you depict your company as a modern, secure organisation that protects its customers with cutting-edge technology. A one-time link is sent to a customer's email address or phone number, which they must click to log in.

-> Customers can also use One-Touch Login to log in using a generated link sent to their email address or a one-time password sent to their phone. In contrast to Passwordless Login, the consumer does not need to be a current system user and no credentials are required. To put it another way, the consumer gets secure access without having to create an account.

-> Smart Login enables users to log in to the internet of things (IoT) and smart gadgets fast and securely, which are becoming a more significant part of today's digital environment. Smart login moved the authentication process for smart TVs, game consoles, and other IoT devices to other devices that make password entry and management easier and safer.

6. A more efficient data collection system
As customers become more savvy and apprehensive about handing over their data, businesses can use CIAM to collect information in more respectful ways. Here are a few creative ideas:

-> Progressive profiling enables us to collect client information as needed over time. Create a simple profile using the most minimal login information to get started (like name and email, or a social login request for just these details). You can then ask for extra information based on which of your products your consumers use.

Final Thoughts:
To provide their customers with a modern digital experience, many organisations utilize a customer identity management system. Now is the moment to take action if you want to deliver the same benefits to your clientele.

With a CIAM platform like LoginRadius, customer account information such as data, consent, and activity can be viewed from a single dashboard. 

To discover more about your customer identity and access management / authentication project, schedule a tailored demo. This can assist you in becoming more detailed about your use-cases prior to a platform demo.