What is SEO marketing in 2021
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Published: 2021-01-23 06:19:38

SEO is one the largest growing online platforms to shine. This is one such field where there is always room for development and growth. You can always learn from your feedback and always learn to have a positive outlook towards the competition that you face in the digital world.

You don’t know with whom you are competing, but you can definitely learn a lot from them. This is because of the fact that they have been in the market way before time when you were thinking of doing Search Engine Optimization. 

What is SEO?
It is the simple technique where you make changes to your website in such a way that it can grab more traffic. 

How does SEO work?

SEO works on the simple basis of Google’s ranking. That is, Google ranks all the websites present to it in their order of appropriateness according to any particular topic. Once they rank all the websites, and the user or the customer demands for one such website then Google or any other Search engine displays the result in the order of ranking they did before. 

So, this makes it very important that you rank better according to Google so that you can capture more organic traffic.
Some of the basic ranking factors are listed below by <a href="https://onlinemarketingcourse.in/seo-training-in-delhi">SEO Training Delhi</a>, Digital Marketing Courses.This list is very important for you if you are seeking any future in SEO. You can change or formulate your SEO technology after you know all the factors that can affect your Google ranking.

Content selection- Google has a soft corner for quality like we all know. So, while working with Google always keep in mind, be original and true to what you commit. When you are doing anything in this field of SEO keep in mind that everyone here except you have a lot of options present to them but you only have google to support you and your customers (if you are a pro to SEO). 

One should also keep in mind that you must research well before writing about any topic. This is because there will be no use of your efforts if you are a beginner and you write on any topic that already has a lot of content present this means that you will have to face a lot of competition which is definitely not suggested in your early phases.

Keyword selection- this is the most important ranking factor for your website. you should always remember that google when it displays results does it on the basis of the matching keywords of your website and the customer’s need. Suppose your keywords does not match with the keywords of the customer, then there are chances that your site may not be visible to the targeted audience which marks a great loss. So, make sure that you have done proper research on which keywords to choose for your topic. 
You can also seek help from any keyword selection tool provided on the internet free of cost. 

There are a lot of things which you must keep in mind like- 

Meta description 
Image optimization
Page time optimization
Image alt text
Title tag
URLs
Structure
Backlinks
OFF-Page SEO

Etc. so as said earlier this is a field which has the scope of betterment at every stage of your performance. You can also make use of various rank checker tools to compete better in the market and learn from your competitors. 

I hope you found the article useful, you can find more amazing and helpful information about SEO on our website.