10 Reasons For Why Branding On Social Media Is Essential
Published: 2020-11-30 06:14:27

<p>Today,  social media is everywhere. People are using it for socialization,  entertainment, news consumption, and getting relevant information on every  possible niche. Factually, it has risen as a profitable marketing channel over  the last decade. <br>
  So, if you  are done with making a <a href="https://www.e-architect.com/">beautiful architectural plan</a> of your new office, now is the time  to discuss how you&rsquo;ll be promoting your brand through social media. <br>
  According to <a href="https://www.emarsys.com/resources/blog/top-5-social-media-predictions-2019/">emarsys</a>, today, there are almost 3.2 billion social media users  worldwide, which is over 40% of the world&rsquo;s total population present on social  media. While more than 50% of them use social browsers of social media to the  research of a product before buying as found by GlobalWebIndex. Also, <a href="https://www.getambassador.com/blog/social-customer-service-infographic">Ambassador</a> found that 71% of consumers with good  social media experience are more likely to recommend the brand or the services  to others. <br>
  Hence, with  over 40% of the world&rsquo;s population resonating on social media, it is a  challenge for businesses to make an effective strategy for getting intended  audiences. Hence, for this social media-saturated technological world,  corporations are continuously brainstorming to get the most of this golden  pool. <br>
  Unfortunately,  there are still several branding companies who are unable to see the potential  of this business expanding tool. Therefore, if you are among one of those  businesses, let us give ten practical reasons why your brand needs a social  media marketing plan.  </p>
<h2>1.    Free to use</h2>
<p>Fortunately,  social media is among those fantastic things that are really free in life. It  doesn&rsquo;t cost anything to you to get social media profiles on any of the available <a href="https://dev.to/pbteja1998/optimize-your-website-for-social-media-platforms-3bn6">social media platforms</a> out there. You just need to sign up  and complete your profile with relevant information. After that, creating and  managing your social media profile activities; you can hire a social media  manager at a reasonable and minimal cost, which is worth it. <br>
  Getting a  professional to take care of your online presence and <a href="https://medium.com/@the_manifest/5-steps-to-create-a-social-media-style-guide-for-your-brand-ab169bf823ac">establishing a right social media  image</a> frees you up  to get productive with other tasks. Hence, to run your business with a decent  brand image, social media is definitely something to consider. </p>
<h2>2.    You can connect with the industry</h2>
<p>The reason  may seem to be impractical to you; however, it is proven to be very useful in  getting both B2B and B2C customers. Social media lets you get updated on the  latest industry trends, beneficial for your networking, aid you in business  contacts, create discussion groups to bounce with ideas and get you other  brands with whom you can team up to launch promotional deals and partnership  businesses. <br>
  Richard  Matt, sales and marketing head at Premium Jackets mentioned in his report of  tremendous sales increase between 2018 and 2019. According to the report, their <a href="https://dev.to/pbteja1998/optimize-your-website-for-social-media-platforms-3bn6">social media marketing</a> has proven to increase B2B sales by  21% and B2C sales by 39% for a variety of products offered. Thus, social media  can get you in touch with businesses like yours with same journey to leverage  you exchange ideas and solutions.</p>
<h2>3.    Your customers use it regularly</h2>
<p>Today,  social media is the most significant source of customer&rsquo;s purchase inspiration,  as 37% of customers get to social media for recommendations (<a href="https://www.pwc.com/gx/en/retail-consumer/assets/consumer-trust-global-consumer-insights-survey.pdf">PWC</a>). The above statistic shows that the general  population of every age is on board for recommendations on social media. They  need businesses to interact with them and help their purchase decisions. <br>
  If there are  currently 3.2 billion social media users worldwide and only 1% of them can be  your targeted customers, there is still a massive ground to throw away by not  just communicating on social media with them. </p>
<h2>4.    You can find your competitors there too</h2>
<p>Today,  social media is the most trusted and reliable channel for marketing for around  50% of GenZ and 42% of Millennials (<a href="https://www.slideshare.net/adobe/adi-state-of-digital-advertising-2018">Adobe</a>). Hence, factually your every  competitor is on social media as well. By not being there with your  competition, you are letting them get the piece of your customer base  quickly.  <br>
  And no one  likes to leave a barren ground for their competitors. Let them run for their  revenues, so do you, and they work for it. <br>
  Therefore, social  media presence puts your brand in front of your potential prospects that you  could never reach by conventional business strategies, including your  competitors&rsquo; loyal customers. Don&rsquo;t let the golden opportunity pass you by  ever. </p>
<h2>5.    Leverage emotional branding</h2>
<p><a href="https://www.consumeracquisition.com/100k-facebook-ads-tested-heres-works/">Consumer Acquisition</a> has proven that Facebook ads that  contain an emotional image are estimated to be 75% to 90% more effective than  those who don&rsquo;t. The customer of digital age wants to know who they are giving  their bucks to. Therefore they won&rsquo;t let you hide just behind your brand and  company&rsquo;s image. Social media emotional leveraging enables you to show the faces  of your company&rsquo;s makers. <br>
  Make a  strategy to take them behind the scenes with you and tell an emotionally  engaging story they want to hear. Make a short video of your employee&rsquo;s success  stories, products and services, testimonials, and your struggles. Showcasing  these little teasers will give your visitors confidence in you being relevant,  authentic, and reliable. Being human is just enough for you to conscience them on  your products and services. </p>
<h2>6.    Improves brand loyalty</h2>
<p>For creating  and increasing your <a href="https://www.forbes.com/sites/forbesagencycouncil/2018/03/12/15-ways-to-increase-brand-loyalty-and-retain-your-customer-base/">brand loyalty</a>, no place is better than social  media. It is a great way to reward your followers with a free sample or a  discounted voucher or even a gift hamper of your products and services. When  people are joining your group or page, they are basically recruiting in your  club, and they don&rsquo;t even know they are silently becoming a part of your unique  family. <br>
  Hence, reward  them for their choice by offering them something special to let them know how  much you appreciate their loyalty. These types of interactions and engagements  with your brands can positively impact their desires to keep choosing your  brand again over your competitors. </p>
<h2>7. Suitable for brand  identity and awareness</h2>
<p>The rule is  simple; the more followers you have, the more you have the chance to enhance  brand identity and awareness. On average, every person who follows your brand  or company&rsquo;s page has 338 friends, and 15% of them have more than 500 friends (<a href="https://bigthink.com/praxis/do-you-have-too-many-facebook-friends">BigThink</a>). <br>
  This means  for every single follower and you have the chance to reach the potential number  of 338-500 new expected followers that would have been difficult to reach  usually. Thus, the above figures are mind-blowingly promising opportunities  that a business should not miss on. </p>
<h2>8.    Generate leads</h2>
<p><a href="https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin">LinkedIn</a> has estimated that over 46% of all  social media traffic to a company&rsquo;s site is channeled via LinkedIn alone. Just  imagine how it could work for you, using all social media platforms. <br>
  You can  place a clear CTA with the help of gated content, contests, customized tab, and  lead advertising to increase your lead generation, which will ultimately  enhance your sales. <br>
  Social media  is an ideal media to capture the attention and accumulate qualified leads.  Hence, get yourself benefited from the wonderful platforms out there. </p>
<h2>9.   Ads are economical</h2>
<p>Before  talking about investments, lets us tell you that more than 50% of customers buy  a product first when they saw them of social media, especially Twitter (<a href="https://www.webfx.com/data/why-twitter-matters-to-marketing/">WebFX</a>),  and that is why 93% of online businesses use Facebook ads as elaborated by <a href="https://www.socialmediaexaminer.com/report/">Social Media Examiner</a> to promote their products regularly. And it is must to come <a href="https://www.mostlyblogging.com/how-to-get-out-of-facebook-jail/">out of a  Facebook jail.</p> However,  social media advertising is not free but it&rsquo;s worth every single penny. People  are earning through social media and become popular. You might know <a href="https://gettinggrowth.com/how-to-make-money-on-instagram/">how to make money on Instagram</a> and how to generate leads. All you  need to know what are the best tactics. <br>
  Also, it is  still economical when compared to conventional methods of advertising,  including TV, magazines, mails, newspapers, and billboards. <br>
  Factually,  social media advertising is cheap than every other form of advertising  available today. Hence if you are in search of a readily accessible channel  with the smallest marketing budget, social media is a great option to consider. </p>
<h2>10.  Better and quick customer interaction</h2>
<p>Social media  turning into a sounding board for considerable audiences is just like searching  for how to conclude a literature review at the eleventh hour; it&rsquo;s both good  and bad. The bad thing is because people just love to criticize and complain  about wrong things loud and proud that they have been done to them.  On the other hand, the good thing is that the  alternative side is also real. <br>
  People also  love to tell about something they love to everyone again loud and proud. Hence,  when you get a customer complaining about you on social media, take this as an  opportunity to make things right and convert them into loyal customers with  your act of responsibility and kindness. <br>
  Moreover,  social media is real-time, which means you can get notified instantly when  something is not right with your customer or your brand. Also, answering their  queries on time is one of the most practical <a href="https://www.itechcode.com/2019/01/23/5-methods-to-bring-social-media-viewers-attention-over-your-brand/">methods to bring social media viewers  active over your brand</a>. <br>
  This enables  you to fix the situation as soon as possible. When your customer is seeing you  doing the right thing quickly on a public note, nothing will go to beat that to  get die-hard loyalty on that forum. The act will not only get you loyal  customers but will make a pool of new raving fans as well. </p>
<h2>Conclusion </h2>
<p>Lastly, you  are already branding every time you come up to interact with a new customer,  update your webpage, or place an ad. However, the impact can be doubled with  the help of social media to get your desired growth and results. The choice is  all yours. Good luck!</p>
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