The Iterative Process in UX Design
Published: 2020-10-28 14:32:23

### What is Iteration?

User Experience is an iterative process. From the ideas we come up with to the prototypes we generate, there are a series of steps which are continuously in iteration to be able to develop a refined product. Iteration basically means performing a set of tasks again and again in order to refine the result. In terms of UX design, the solutions that we design can be just considered assumptions. In reality, there is no perfect solution until we analyze the impact the design has on user experience. 

This transforms into a continuous cycle, as it is needed in every phase of the design process. This has given rise to the concept of iterative design; the idea of developing the design in cycles and then taking feedback toward the end of every cycle. This cycle is then repeated until the final refined design is ready to be implemented.

### What is Iterative Design?

Iterative Design is a methodology where a product is designed over a period of time, where it is continuously tested and evaluated at different stages to rule out usability flaws, before the product is ready to be launched and implemented. The most common example of this would be the Wikipedia webpage. The users are in charge and they continuously add information and remove redundant data from the website. Iterative Design is popular because of the enhanced digital experience that is provided: there will always be a scope and possibility for improvement. In our example, Wikipedia cannot ever be termed a “finished” product. It is continually evolving and enhancing it’s own digital experience.

### Why is Iterative Design Important?

The major benefits of Iterative Design lie in the constant and effective feedback system it brings to the design process. This process allows a designer to analyze a product, identify problems and fix the cause of the problem in a very small amount of time. This will allow for increased usability and ultimately improve the overall user experience of the product. In addition, the stakeholders have better visibility about each phase of the process and how the overall project is progressing. This helps them increase their confidence and trust in your abilities. Finally, the system requirements and user needs will be in sync through the entire design process.

### What are the steps involved in Iterative Design?

The process starts with formulating a draft interface with the assumptions of the information you have collected so far. It can either be a prototype or a wireframe. The product is then tested among a group of people, including a sample of target users, internal team members and stakeholders. The issues, and gaps found during testing are noted to the design and development teams. The design is then refined to sort the problems that were discovered during testing. The designer evaluates the feedback received during the prior testing phase, analyzes the results and makes changes to the design. These steps are followed and executed a number of times to eliminate problems, bugs and other user experience difficulties. Iterative Design is an effective approach to developing quality user experiences because it keeps the user’s experience as its core value.