Easy But Inexpensive Ways to Promote Your Website
Tags: livechat, content, socialmedia
Published: 2021-06-08 07:36:31

Want to promote your website but don’t have a lot of resources to spare?
 
Here are some easy but inexpensive ways to promote your website: 

1.	**Creating great content**.

Great content is valuable. 
Having amazing content on your website that helps people should be the foundation for promoting any website. 
If your site is not solving any problem that its audience cares about, do you think people will care will visit twice? 
These days, if you’re not good at writing, you can post infographics and still get a lot of traction online. 
The bottom line is, you need something that will keep your audience coming back. They will need to feel a genuine attraction to your website if you want long-lasting success. 
Learn from other industry leaders in your niche and see how they bring people together online with the value they provide. 
 
2.	**Building a community**. 

You might think that building a community is reserved for the big sharks in your niche. But that’s certainly not the case.

Community is about having a common interest. That’s something that you can easily do with your website. For instance, provide an impeccable support on your [live chat app](https://www.swiftchat.io) in your website.
Sure, you might not have a massive group at first, but you can steadily increase your presence over time with effort and perseverance. Once people start trusting you, it has [reciprocal determinism](https://www.swiftchat.io/blog/real-life-examples-of-reciprocal-determinism-and-how-it-can-affect-your-business/) effect as other people who are in your niche audience surroundings also tend to follow the trend.

After a while, you can count on the community to keep on spreading. You will need to keep oversight and manage things, but your website can be the centerpiece of this growth. 
 
3.	**SEO**. 

SEO is not difficult. 
And like most things, it’s free to start right now. 
First and foremost, provide value to people. If you want search engines to guide people to your website, you will need great content. 
Once you’re done with that, focus on on-page SEO. 
Add images and meta titles along with meta descriptions. Using a free plugin like Yoast is a good idea. 
Then, you can move on to building links or off-page SEO. If you have done an excellent job with your content, this step will not be a problem. 
Reaching out to people to share your post will have a much higher conversion rate if your post is good. Another thing you can do to increase links is to be an active part of other people’s communities in forums and on their websites. 
 
4.	**Email marketing**.
 
Sending emails at scale and to your subscribers is not free, but it is certainly worth it. 
The ROI on email marketing is approximately $40 for every dollar spent, making it incredibly cost-effective. 
Email marketing has several advantages. 
It can be heavily personalized. You can divide your email subscribers according to their interests, demographics, and the value they bring to your website. 
There are several email marketing service providers out there. Competitive pricing and an abundance of options are nice to have. 
While this all might seem like a dream, buying email lists off of the internet will do you no good. Take some time to build an audience, and you will see the difference in your results. Not to mention you will avoid the legal implications that come with sending unsolicited emails in bulk quantities. 
 
5.	**Using social media**. 

Social media can help you grow your online presence, but it can also help you promote your website. 
The shorter but less fulfilling route to promoting your site on social media is to run ads on these platforms. Identify audiences that will respond positively to your ads and test and improve your ad campaigns. 
The longer but more fulfilling route to utilize social media is to spend time on a different platform and give your insights when you can. Establish yourself as a thought leader, and eventually, you can use your following to boost your site’s presence. 
By spending time on social media positively and thoughtfully, you can reap benefits not only for your brand but also for your intended site. 
 
**Conclusion**

Promoting a website can be challenging if you have never done it before. 
The best way to go about things is to pick one method or strategy at a time and employ it to its fullest. 
If it works, keep increasing the resources, time or money, on it. If not, try something else.
With time, you will have established a reliable way to improve your website’s online presence and make it a success story.