5 Best Smart Reasons to Build a Mobile App for Your Business
Tags: mobile, android
Published: 2021-03-10 06:23:10

Technological advancements in the communication sector have improved significantly today and all thanks to the mobile phone. These tech babies are now an integral part of our lives where thinking for a second without them is impossible. But, what exactly attracts us more to these gadgets today? You all know the answer; it’s a mobile app. 

Yes, people spend almost 2 hours every day on the mobile app. Even its downloads are steadily increasing every year, as there were around **204 billion app downloads in 2019**.

So, what if you add this advancement and popular demand in your business? It will give your business an exponential hike.  And nowadays, business mobile app development is not a current trend; it’s a necessity to adopt for a successful business. It’s a part of your customer-centric business models. By developing a mobile business app, you will see a significant boost in your revenues.


Can’t believe it? Check out the mind-boggling business achievements of mobile business apps as per the [app development](https://www.standardfirms.com/top-app-development-companies/) stats.

1. Global mobile app revenue has reached $50 billion in the first half of 2020, and it’s 23.4% higher from the first half of 2019.
2. In 2018, total app revenue was $71.3 – 22.7% up in 2017.
3. In 2023, the app revenue is expected to reach $156 billion (Google Play and iOS App Store)based on a CAGR of 17%.
4. By this reckoning, iOS app revenue will still be higher than Google Play, and the gap would have narrowed to $96 million to $60 billion, respectively.
5. There were 194 billion app downloads in 2018, and it’s up from 178 billion in 2017.
6. In 2019 the total app download was 204 billion, 10 billion higher than in 2018.  

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/r5kumid3nx44hxmt4jbo.jpg)

Additionally, the recent mobile app survey states that in the first quarter of 2020, **there were a total of 2.56 million apps in Google Play Store and  2.2 million apps in Apple App Store**.

 ![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/1or6iyo4dlwy844yofqn.jpg)

No wonder the mobile app world is booming, its penetration rate is growing increasingly with no downfall.  Industries all around the world have now switched to mobile apps due to its incredible offerings.

Not convinced yet! Don’t worry. 

## Here are five significant benefits of developing a mobile app for your business

### 1.Increases Brand Awareness

**“Mobile apps guarantee more brand visibility and grabs attention from the targeted audience.”**

Business always looks for an effective platform where they can promote their brand, and a mobile app is a right choice. It helps your brand to stand out in the market. Once the users install the application on their mobile device, they come across the brand logo frequently, thus enhancing visibility and awareness. The more often they interact with your business app, the sooner they tend to recognise you and avail your products and services.

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/n39ekrgoxl6n11a4y5in.jpg)

[source](https://www.imarkinfotech.com/wp-content/uploads/2017/10/Increased-visibility-will-ultimately-increase-your-leads.png)

You can reach the highest brand awareness level with your mobile business app in many ways, like:

* Push notifications for the latest products and offers
* Add business and products information.
* Company events and activities announcements
* Listing products & services prices and available discounts

Mobile applications are an effective plus best platform to promote your brand more than other marketing platforms. It guarantees more visibility and attention-grabbing from the targeted audience.

### 2. Digital Marketing Channel

**“Mobile apps fuel the digital marketing process at multiple levels.”**

Now, we are moved fully into the smartphones world. This place is continually growing for a business where incorporating a mobile business app is now an essential digital marketing strategy.
Our experts call this app— a sales generating platform because it brings 90% of traffic. According to a Google survey, 82 % of smartphone users consult their devices before shopping for anything.

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/p9bjdihd6ax8go7hf8ld.jpg)

From the above facts and figures, you can have an idea of how much of an important role does a mobile app play in digital marketing. And now it’s a vital part of modern marketing strategies due to its excellent offerings at multiple levels. Let’s see how:

#### **Uses Customer Data To Inform Long Term Strategy:** 
Companies can use apps to mine details, and this process becomes just a thousand times easier when you connect your app to a cloud.  It provides sales and marketing plans to store customer information and find patterns into long-term monitoring. It’s done to create more potent powerful tactics based on relevant behavioural variations of the client base.

#### **Grow Your Audience Base:**
  
A mobile app makes it simple to review local markets by setting a direct connection to the customers. The possibilities of approaching your customers are more here rather than being dependent on the website. In this way, you can grow your customer base and target your customers individually.

So, all these are the ways that mobile apps use to improve your digital marketing strategies.

### 3. Improve Customer Service

**“Mobile applications provide real-time assistance to customers.”**

Customer service is an integral part of any business. If the customer service is not fine, then there are no chances of your business success. The days have gone where the salesman or customer care agent used to handle the customer queries.

Mobile applications have become a game-changer now as you can see in the image too. Today 78% of people use mobile apps for their queries. It provides real-time assistance to the customers and resolves their queries.

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/sx8334ngmpckg1acy2nt.jpg)

By giving space to mobile apps, your customers will not be required to stay dependent on the customer care executives. It also reduces your expenses that spend upon the customer care workforce.

**Though it has more to offer:**

* Increases search engine visibility.
* Works on a specific algorithm not a mood-based performance like humans
* An app interface that stays the same in all the pages.

Businesses have started realising the importance of mobile applications. Now more and more industries are jumping on it with a motive to provide the best quality customer service.


### 4. Rise in Profits

**“Business mobile apps bring a significant hike in profits.”**

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/0lh3803yw4fj7jrwm8x2.jpg)

Mobile apps have taken an inherent place in the business and even achieved significant growth in a short time. From enterprises to startups, all have been benefited with high profits. These versatile advancements are reaching everywhere and bringing sales. It expands customer bases, and today these applications alone hold 99% of share in the market.

 ![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/fvoux4j5g12xzi5190oa.jpg)

**Let’s see how mobile app increases sales and profits:**

#### **Expand your customer base:** 

Sales always depend on their promotional channels, and a mobile app is a mainstream tool for this. With the sales app, businesses can increase their customer base, which means more leads, more conversions.

#### **Efficiency or Effectiveness of sales:** 

Developing a sales app is always the right thing to do in business. It helps the manager or its operator find all the data in a single consolidated solution, every time in one go.

#### **Decrease Pressure on Sales Team:** 

Without a business application, a salesperson will never get the data in a proper form. They will receive it in a scattered way that disturbs the whole business operations. Thus mobile apps reduce the workload of the sales team and allow them to concentrate more on their strategies.

#### **Mobile App for sales is more organised:** 

With a sales app, you can keep your sales database in an assembled form. You can collect users and leads to data. Thus mobile apps ensure a smooth workflow by storing all the sales data in a well-organized manner.

So, that’s how business mobile apps aid in boosting your profits. And here, you can also take the example of Dominos that currently receives almost 52% sales from mobile apps. During their initial six months of business app, they had seen a hike of 28 % in sales coming from the mobile app.


### 5. Increase Accessibility

**“Mobile apps are easily accessible by all the age groups today across the globe.”**

It's impossible to reach the target customers at the same time at different places.  But mobile apps make it possible with its excellent exposure that it provides to mobile devices at a given moment. As a business owner, you can send a discount/offer push notification to your use anytime. Sending a message will encourage a customer to visit your app, check the available deals, and might even end up with the shopping (that too within a few minutes).

Though mobile is accessible to almost everyone today, all are spending their time on a mobile phone from children to older people. It gives the businesses a golden chance to approach them for its latest shopping deals and offers.

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/unnucbi0knkf72xgdfoe.jpg)

##The Bottom Line

![Alt Text](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/quurqdrtgxmuatg52y2r.jpg)

Today more than ninety per cent of the companies have planned to develop a mobile business app. And, many of them already own their mobile app today in the Google Play Store and Apple App Store. Whereas few are still planning, again let me remind you that the mobile app is no longer a trend; now it's a business necessity. 

The contribution is beyond your business goals, it always aims to give your business the highest possible growth. And, all these reasons discussed above make it evident that mobile app development for business is a must today. 

So, make your decision today and hire the best [mobile app development company in India](https://www.pixelcrayons.com/mobile-app-development/#utm_source=devto%2Bmobileappdev&utm_medium=nida%2Bmahi&utm_campaign=lead-NK) to grow your business by leaps and bounds.