Developers are simple in their choices.
Tags: webdev, codenewbie, career, javascript
Published: 2021-06-06 08:56:52

## I’ve mentored 350+ developers over the past 4 years.

I asked them to share their experience with courses, boot camps, degrees, products, YouTube, companies.

### Here is what they said: 


> 
The modern developer faces hundreds — if not thousands — of choices every day. 

- What to read. 
- Which course to buy. 
- Which language to learn & code.
- Which company to work for.
- Which YouTube videos can make a difference.

And each of those decisions takes a mental toll.

And yet, Creators continue to champion more. 

- More choice. 
- More products. 
- More bang for your buck. 
- More features, information, and discounts.


> 
"Creating new products, and services that add value to a developer isn’t a bad idea."

In my personal experience.


> 
"Simplification is the best strategy across the board".

The developer's decision process helps you understand the steps a developer goes through when they are deciding whether and what to buy.

Developers don’t just decide to buy.

## ▫ Types of Developer Behavior.

A developer’s buying decision depends on the type of products that they need to buy.

The behavior of Dev is different.

- While buying a product.
- While choosing a company to work for.
- While watching a YouTube video.

Instead of while buying a coffee.

## ▫ Complex behavior

Complex behavior is encountered particularly when developers are buying an expensive product or choosing from multiple JOB offers. 


> 
"Here developers will research thoroughly before committing to anything."

When the risk of buying/Choosing a product is very high, 

- Select 1 JOB from multiple good Job offers,
- Select 1 language to start your career,

A developer will consult:

- Friends, 
- Family,
- Mentors
- Experts 

Before making any decision.


## ▫ Reducing behavior

When there is low availability of choices.


- Developers will be forced to buy products. 
- Developers will be forced to watch that video. 
- Developers will be forced to attend that boot camp.

They do not have too many choices.

## ▫ Habitual behavior

When:

- Developers are buying products that they use for their daily routine,
- Developers are watching videos that they use for their daily routine

They do not put a lot of thought. 
Developers just go for it and buy/watch it.

In the end, I would say...

**Don’t just build a product. **

**Don’t just upload a YouTube video. **

**Don’t just ask a Dev to enroll in boot camps.**


> 
Build a simple developer journey...

but building a simple experience is an incredibly complex endeavor...

> 
"Simplicity always wins for decision-making."


Thanks for reading. 

If you like this you might be you are interested in my eBook as well.

I have recently written a book for developer growth & shared my 11+ years of experience.

Grab the book now at a discounted price... [ThePrimeGuide](https://gumroad.com/l/nextgendev/grow) 


![book.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1622969340878/j1oDA44p8.png)

I'm writing threads to help you to become a better software engineer (developer)...

"Don't miss out" Follow your mentor  on Twitter 👉 [TheAnkurTyagi](https://twitter.com/TheAnkurTyagi) 

You can buy me a beer if you feel generous. Happy coding!!!

 [BUY Me a Beer.](https://www.buymeacoffee.com/ankurtyagi)