How to use Cold Emails to boost your marketing efforts? 7 tips that work! 
Published: 2021-06-30 12:52:12

<p><span style="font-weight: 400;">Cold emails have been around since the advent of the Internet. Huge multi-million dollar companies owe their success to cold mailing, especially in their early stages. No matter how big or small your business is, cold mailing is a proven method of increasing leads and expanding your network. But, let&rsquo;s face it: The idea of sending an unsolicited email to another business can be daunting, especially for small businesses. Do you know why? Because most marketers do it wrong and eventually end up ruining their cold email campaigns. In this post today, I will share proven tips and strategies on how to use Cold emails to boost your marketing efforts.&nbsp;</span></p>
<h2><span style="font-weight: 400;">Basics first: What is a cold email?&nbsp;</span></h2>
<p><span style="font-weight: 400;">For those who are new to the concept of cold emailing, let me explain it in simple words:&nbsp;</span></p>
<p><span style="font-weight: 400;">A cold email is a kind of unsolicited (marketing) email that is usually sent to someone with whom you do not have any direct or indirect personal contact.&nbsp;</span></p>
<p><span style="font-weight: 400;">For example: Suppose you just started an apparel e-commerce store. You are a new player in this field, with unestablished brand image. Now you want to attract sellers and start emailing retail heads of brands like Nike, Adidas, and Calvin Klein. They do not know about you and your business. So when you email them about your new e-commerce store and why they should consider selling on your store...that&rsquo;s a cold email.&nbsp;</span></p>
<h2><span style="font-weight: 400;">The Difference Between Cold Email and Spam&nbsp;</span></h2>
<p><span style="font-weight: 400;">You might wonder: Aren&rsquo;t these unsolicited emails an equivalent of email spam? No. A good cold email is </span><span style="font-weight: 400;">CAN-SPAM compliant</span><span style="font-weight: 400;">, which means it includes an opt-out method and accurate sender information. On the other hand, email</span></p>
<p><span style="font-weight: 400;">spam is often automated, generic and impersonal. It is often sent in bulk to contacts who have not been researched or qualified in advance.&nbsp;</span></p>
<p><strong>Benefits of cold emailing:&nbsp;</strong></p>
<p><span style="font-weight: 400;">There are countless reasons why cold email is important to a business. The two most important are:&nbsp;</span></p>
<ol>
<li><span style="font-weight: 400;"> Network: Sellers can reach out to potential customers who may not know about the product. Cold emailing helps to raise awareness among people in general.&nbsp;</span></li>
<li><span style="font-weight: 400;"> Lead generation: As the name suggests, sellers can generate new leads using cold emails. The beginning of any sale is a lead. Once a salesperson gains leadership, it is his job to bring it to the selling stage.&nbsp;</span></li>
</ol>
<p><span style="font-weight: 400;">7 tips to write cold emails that are actually read and favourably responded&nbsp;</span></p>
<p><span style="font-weight: 400;">Follow these 7 tips to write better cold emails and increase your chances of success:&nbsp;</span></p>
<p><span style="font-weight: 400;">1). Verify your recipient&rsquo;s email address:&nbsp;</span></p>
<p><span style="font-weight: 400;">When you </span><span style="font-weight: 400;">address someone</span> <span style="font-weight: 400;">in your cold email, make sure he or she is the right concerned person. This increases your chances of getting the response you want. So taking the time to find the correct email address should ideally be the first step before you even begin writing a cold email. For example: If you want to send an advertisement query to a magazine, it won&rsquo;t make sense to email the editors.&nbsp;</span></p>
<p><span style="font-weight: 400;">The whole purpose of email validation is to make sure that a real person with a valid email address receives and interacts with the sent email. Here is how you can validate the correct email addresses:&nbsp;</span></p>
<ul>
<li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Research the website really well. Contact and About pages are the two most common places where you can find the correct email address of the person concerned.</span></li>
<li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">If the above tip doesn&rsquo;t work, you can dig down your research to social media profiles - like screening the LinkedIn profile pages of the persons concerned.&nbsp;</span></li>
<li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Or if everything fails, you can try </span><span style="font-weight: 400;"><strong>Snov.io</strong> <span style="text-decoration: underline;">email search tool</span></span> <span style="font-weight: 400;">- a freemium handy tool that lets you find verified email addresses through multiple ways like bulk domain search, company profile search, and social URL search.&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">2.) Use your own email address&nbsp;</span></p>
<p><span style="font-weight: 400;">The next tip for writing a good cold email is to ensure that you use your own (preferably professional) </span><span style="font-weight: 400;">email address</span> <span style="font-weight: 400;">to outreach a potential client. Don&rsquo;t email using any generic business email name like </span><span style="font-weight: 400;">info@company.com</span><span style="font-weight: 400;">. This spoils the whole point of establishing a personal contact. Cold emails are all about making personal connections with potential customers, and the first opportunity a salesperson has to establish that connection is the front line.&nbsp;</span></p>
<ol start="3">
<li><span style="font-weight: 400;"> Personalize your email&nbsp;</span></li>
</ol>
<p><span style="font-weight: 400;">Personalizing your email message helps you instantly catch your recipient&rsquo;s attention and make a great first impression. You will find many ready to use cold email templates on the internet. But you&rsquo;ve to understand that you cannot use the same template over and over again to email all your prospects. By doing this, you will dissolve the thin line of distinction between cold emails and email spam. So go ahead, do some homework about your prospects and then write a truly personalized email. Here is what you should personalize in your cold email:&nbsp;</span></p>
<ul>
<li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Subject line - Subject lines represent your best chance of convincing someone to even open your email, let alone reply to it. So you should consider them very carefully.&nbsp;</span></li>
<li><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Intro sentence - It often forms the first few lines of preview text we see in our emails below the subject line. So personalize it well to improve the chances of your email being read and responded to.&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">Sharing a point of commonality or a sincere compliment works best while personalizing your email. Points of commonality can be: You both share a</span></p>
<p><span style="font-weight: 400;">common passion or interest, you both hail from the same school, university, or even the same city!&nbsp;</span></p>
<p><span style="font-weight: 400;">Some people are so creative on their cold email outreach strategy that they literally do something out of this world. For example: My friend, Puneet Bhalla recently received a cold email message in the form of a truly personalized video message! Creativity has no bounds! Check out this LinkedIn feed screenshot where he shared this message:</span></p>
<ol start="4">
<li><span style="font-weight: 400;"> Be sincere in your appreciation, if you do!&nbsp;</span></li>
</ol>
<p><span style="font-weight: 400;">If you decide to appreciate your prospects, please make sure that it is a sincere one!&nbsp;</span></p>
<p><span style="font-weight: 400;">For example: I receive many cold emails from guest writers who want to contribute on my blog. In their email pitch, most of them appreciate my blog. They say that they are a regular reader of my blog. But I don&rsquo;t see even a single comment coming from these people. They are not even my email subscribers. So, isn&rsquo;t that appreciation highly insincere? So what do I do then? I outrightly ignore such cold emails. Simple!&nbsp;</span></p>
<ol start="5">
<li><span style="font-weight: 400;"> Don&rsquo;t sound as if you are begging for something&nbsp;</span></li>
</ol>
<p><span style="font-weight: 400;">I see most of the cold email pitches hitting directly to the point, often so terribly direct that it seems as if they are literally begging for something. For example: Have a look at this email from a person who wants to write a guest article on my blog:</span></p>
<p><span style="font-weight: 400;">She is so direct in her message that she has emphasized - &lsquo;all that she cares about is a backlink to her website&rsquo;. This line spoiled the whole deal! How can I even trust her work?</span></p>
<p><span style="font-weight: 400;">Instead of this, if she had approached me by writing how she can provide value to my blog or even an offer to update an old article on the blog, it would have been readily accepted.&nbsp;</span></p>
<ol start="6"></ol>
<ol start="6">
<li><span style="font-weight: 400;"> Be concise and brief in your message&nbsp;</span></li>
</ol>
<p><span style="font-weight: 400;">Another tip to write good cold emails is to be concise and brief in your message. Business prospects usually receive hundreds of emails in a day. So respect their time by keeping your message short, personalized, and brief to the point.&nbsp;</span></p>
<ol start="7">
<li><span style="font-weight: 400;"> Use a professional email signature&nbsp;</span></li>
</ol>
<p><span style="font-weight: 400;">Finally, make sure that you use a </span><span style="font-weight: 400;">professional email closing</span> <span style="font-weight: 400;">followed by a </span><span style="font-weight: 400;">professional email signature</span> <span style="font-weight: 400;">to make your message bold and impactful. Adding a professional email signature will help you build trust and a personal connection with your email recipient. This tip will help you increase the chances of getting a favorable response to your cold email message.&nbsp;</span></p>
<p><span style="font-weight: 400;">Your thoughts?&nbsp;</span></p>
<p><span style="font-weight: 400;">Cold emailing can be incredibly effective and should be considered best business practice for entrepreneurs. Add it to your collection of tools, letting go of your fear of people who say no, and give yourself a chance to experience how powerful cold email can be. It might just surprise you. What are your thoughts on cold emailing? How do you use it to market your business? Looking forward to your comments!&nbsp;</span></p>
<p><b>FAQs:</b><b>&nbsp;</b></p>
<p><b>1) Are cold emails illegal?&nbsp;</b></p>
<p><span style="font-weight: 400;">In short, No! This means that you will not be flagged as a spammer if you send your potential customers cold, CAN-SPAM compatible emails. In other words, making contact with business contacts that you have never interacted with or with whom you are not personally familiar is not illegal.&nbsp;</span></p>
<p><b>2) What is the best time to send a cold email?</b></p>
<p><span style="font-weight: 400;">It depends upon the geographical location and time zone of your email recipient. For best results, choose weekdays over weekends...And a time range from 9:00 am to 12:00 pm.&nbsp;</span></p>
<p><b>3) What is a good cold email open rate?&nbsp;</b></p>
<p><span style="font-weight: 400;">A good email hunter open rate meets the average, which is 20.94%. The results for your organization, however, will depend on the health of your list, the quality of your subject line, and the average benchmark for your industry.&nbsp;</span></p>
<p><span style="font-weight: 400;">Targeted cold emails result in a higher open rate than average. The average open rate for business emails sits around 14% to 23% depending on the industry, according to ConstantContact and MailChimp.</span></p>