7 Best industry-standard SEO tools for backlinks checking
Published: 2020-12-22 14:12:03

As you may know, checking, maintaining, and building backlinks is a very important practice in the [SEO process](https://dev.to/jsguru_io/seo-guide-for-websites--2g2e) and help to boost your search rankings and to increase traffic. Backlinks, along with high-quality SEO Friendly content are one of the most important factors in SEO that influence how well your site performs in the search engine results pages (SERPs). 

Furthermore, you can also get a look inside at what your competitor is doing.

**Why is checking a backlink necessary?** 

While it is necessary to have as many backlinks as possible, it is not good to have backlinks from all sites. Not all backlinks are the same; each website has a different DA (Domain Authority). You should always only allow respected websites and not spammy and suspicious websites from linking to you; these websites can be harmful to your site. Backlinks from strong websites transfer more authority than those from weak sites.

There are a lot of [ways to get backlinks to your site](https://www.bloggingjoy.com/how-to-build-backlinks/), but you should always get a trusted backlinks checker for the most accurate results. 

This list includes both free and paid tools. 

##That being said, let’s take a look at the best backlink checker tools. :-##

###Ahrefs###

Ahrefs is among one of the most well-known digital service providers and has always been an absolute favorite among the professionals. Ahrefs provides you with all of the features you need to track your backlinks or [Analysis of Competitor Backlink](https://theguidex.com/competitor-backlink-analysis/). Ahrefs tools have always had the reputation of providing the most accurate information.

Moreover, you can also see links that you have lost (404 pages). These could occasionally happen when either page has been deleted or has been taken down. 

**Features:** Ahrefs backlink checker allows an unlimited number of checks for free, with the only downside being you could only view 100 backlinks per domain (which is still pretty good). It also provides some additional metrics as Domain and Page Authority (DA and PA), anchor text, traffic, etc. 

● Analyze anchor texts
● See Ahrefs Rank (AR)
● More inbuilt filters, in every report

**Pricing:** You can get a 7 seven day trial but it is not free you have to pay $7 for it. After that, it’s priced from $99/month. The paid version will have all of the features of Ahrefs, not only the backlinks checker.

###Ubersuggest### 

Ubersuggest is one the best tools in the market; it is both fast and reliable and is one par with other popular tools. It provides all the basic features and functionality as other competitors.

These include domain score, which measures the strength of your website; the overall number of backlinks, the number of referring domains, and more. You can get an overview of how you are doing against your competition.

**Features:** You can also use Ubersuggest for free but you will only get a limited amount of details of a small number of backlinks for each domain. Ubersuggest has also made some other tools available for free.

● Fast, reliable, and accurate results
● Advanced backlinking data
● Customizable alerts

*Pricing:** If you want to do some serious analysis work I recommend you to get the premium version which costs only about $29/month. But if you are just starting out or just wanna have a taste of its features you can use the free version, it’ll provide almost all the features but with fewer details.

###SEMrush###

Like with all the other brands, SEMrush is also an all in one analytics tool for your websites and discovering marketing insights. SEMrush’s backlink suite provides actionable data on any domain's backlinks for maintaining your site and getting insights on competitors. It also gives link building opportunities and more-than-enough tools to build and maintain a healthy and SEO-friendly link profile.

**Features:** [SEMrush](https://blackfriday.bloggingjoy.com/semrush-black-friday-cyber-monday-deals/) also provides free assessability to some of their tools (including backlinks checker), but the tools will be very limited and so will the results, you could pull in. 

Free users will get features as Domain and Keyword Analytics, Topic Research Queries, etc., but all of these tools will have restrictions.

● Multitargeting features
● Historical data 
● Advertising research metrics and tools

**Pricing:** SEMrush actually has 3 plans, the Pro version costs $99.95/month, the Guru version costs $199.95/month, and the Business version is priced at $399.95/month. Though that is certainly very expensive you should pick your option carefully. Check out this [Review of SEMrush tool](https://bloggerspassion.com/unbiased-semrush-review/), how you can get a free trial 7 days trial.

###Moz###

Moz is an industry-standard all in one SEO platform. Its backlink checker will show you the most competitive SEO metrics like domain authority, anchor texts, top pages, ranking keywords, SERP analysis, and more. It also has a notably useful tool called Link Intersect, which shows you which sites are linking to your competitors but not to you. These sites can help in getting backlinks to your site.

**Features:** Like other sites, Moz also provides some free SEO tools. The backlinks checker is also available for free but with limited data on requests and some restrictions. It also has a Domain SEO Analysis tool which could be useful for getting some additional details.

● Rank Tracker
● Ability to search for recent mentions
● Site Crawl

**Pricing:** Moz provides a free trial of 30 days which gives you full access to all their tools. After you can buy it at cost 99$/month for the Standard version, it has several different versions available as Medium, Large, and Premium versions.

###Google Search Console### 

As everyone knows Google Search Console is a completely free tool provided by Google for webmasters. 

But there also some downsides especially on checking backlinks as it can be only used to analyze the websites that you own and provide absolutely no additional metrics or analytics feature. 

But you do have the ability to export the data and analyze it using other tools. An odd thing about Google Search Console is that it removes low-quality backlinks from the list and only counts the trusted ones.

Key features:

● Completely free
● Get raw backlink data for additional insights

**Pricing:** Google Search Console is completely free. You’ll need to create a free account and sign in to access some features. 

###BuzzSumo###

BuzzSumo is designed to analyze your content and your competitor's content. It could also be used to come up with topic ideas. 

You can also use these tools to get help with your backlink strategy, generate ideas, [create high-performing content](https://richatiwari.com/start-your-career-in-content-writing/), monitor your performance, and more. 

One thing that stands out is that you could get results from the URL of a specific piece of content, which is not available on every platform.

**Features:** BuzzSumo doesn’t provide as many free features as the others, the results are very limited and do not show many details. 

● Find the pages linking to a specific URL
● Competitor analysis & comparisons
● Data export

**Pricing:** If you want an in-depth backlink analysis, you can purchase BuzzSumo It costs $99/month. There is also a 7 days free trial available. 

###Linkody###

Linkody helps you check how your backlinks are distributed across the important metrics (DA, PA, Spam Score, IP, country). It is mostly famous for automating the whole process of checking backlinks on your behalf. One of the best features of linkody is that it tracks when you gain new links and lose old ones.

**Features:** It doesn’t provide any free features.

● Notifications for when you gain and lose links
● Discover backlinks might harm your rankings
● Get alerted if you gain or lose a backlink

**Pricing:** Linkody provides a wide range of plans starting from Webmaster which only costs $14.90/month of the Webmaster plan to Agency XL which costs 153.90/month. So it is very suitable for beginners to even industries. It also has a 30-day free trial if you want to first check it out.