The who what, why, and how of digital marketing
Published: 2021-04-08 06:19:24

Marketing has constantly been about correlating with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time that is on the internet.
Enter digital marketing — in other terms, any marketing that exists online. Digital Marketing is an effective way to attract, engage, and delight clients online. However, many people have different questions related to digital marketing. So to get their doubt clear and to give an answer to their question we have written this article. In this article, you will see the following question's answer.
•	What is digital marketing?
•	Why is digital marketing important?
•	What is the role of digital marketing?
•	Types of Digital Marketing
•	How to Do Digital Marketing

So let us start with the article. 
What is digital marketing?
Digital marketing involves all marketing forces that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with modern and proposed clients.

Why is digital marketing important?
Digital marketing assists you reach a larger public than you could through standard methods and target the several likely possibilities to buy your product or service. Additionally, it is often more cost – effective than traditional advertising and allows you to measure profit daily and pivot as you see fit. 

What is the role of digital marketing to a company?
While standard marketing might exist in print ads, phone communication, or physical marketing, digital marketing can happen electronically and online. This means that there are far more opportunities for brands to reach customers, including email, video, social media, and search engines.
At this stage, digital marketing is essential for your business and brand experience. It seems like every other brand has a website. And if they do not, they at least have a social media appearance or digital ad policy. Digital content and marketing are so popular that customers now demand and rely on them to learn about brands.
Long story short, to be aggressive as a business owner, you will need to cover digital marketing aspects.
Because digital marketing has so many options and strategies connected with it, you can get inventive and experiment with various marketing tactics on a budget. With digital marketing, you can also use analytics dashboards to control your campaigns' success and ROI more than you could with regular promotional content — such as a billboard or print ad.

Types of Digital Marketing
Search Engine Optimization (SEO): This is the method of optimizing your website to "rank" higher in search engine results pages, thereby improving the amount of organic (or free) traffic your website receives. The channels that profit from SEO involves websites, blogs, and infographics.
There are many ways to approach SEO to produce qualified traffic to your website. These include:
•	On – Page SEO
•	Off – Page SEO
•	Technical SEO

Content Marketing: This term means the creation and advancement of content assets to create brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
•	Blog Posts
•	Ebooks and whitepapers
•	Infographics

Social Media Marketing: This practice helps your brand and your content on social media channels to build brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
•	Facebook.
•	Twitter.
•	LinkedIn.
•	Instagram.
•	Snapchat.
•	Pinterest.

Pay Per Click (PPC): PPC directs traffic to your website by paying a publisher every time your ad clicks. One of the most basic PPC types is Google Ads, which enables you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC involve:
•	Paid ads on Facebook
•	Twitter Ads Campaigns
•	Sponsored Messages on LinkedIn

Affiliate Marketing: This is a type of performance – based advertising where you earn a commission for supporting someone else's products or services on your website. Affiliate marketing channels include:
•	Hosting video ads through the YouTube Partner Program.
•	Posting affiliate links from your social media accounts.

Native Advertising: Native advertising relates to advertisements that are primarily content – led and featured on a platform beside other non – paid content. BuzzFeed – sponsored posts are a good example, but many people also think social media advertising is "native" — Facebook advertising and Instagram advertising.

Marketing Automation: Marketing automation relates to the software that serves to automate your primary marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
•	Email newsletters
•	Social Media Post Scheduling
•	Lead – nurturing workflows
•	Campaign tracking and reporting

Email Marketing: Companies use email marketing as a way of communicating with their readers. Email is usually used to improve content, discounts, and events and direct people moving the business's website. The types of emails you might send in an email marketing campaign include:
•	Blog subscription newsletters.
•	Follow – up emails to website visitors who downloaded something.
•	Customer welcome emails.
•	Holiday promotions to loyalty program members.
•	Tips or similar series emails for customer nurturing.

Online PR: Online PR is the practice of obtaining earned online coverage with digital publications, blogs, and other content – based websites. It is much like regular PR but in the online space. The channels you can use to maximize your PR efforts involve:
•	Reporter outreach via social media
•	Engaging online reviews of your company
•	Engaging comments on your personal website or blog

Inbound Marketing: Inbound marketing relates to a marketing methodology wherein you interest, engage, and delight customers at every stage of the buyer's journey. Ultimately an inbound marketing strategy, you can use every digital marketing tactic listed above to create a customer experience that works with the client, not against them. Here are some classic examples of inbound marketing versus traditional marketing:
•	Blogging vs. pop – up ads
•	Video marketing vs. commercial advertising
•	Email contact lists vs. email spam

Sponsored Content: With sponsored content, you as a brand pay another company or entity to produce and develop content that somehow discusses your brand or service.
One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to write posts or videos related to the company on social media.
Another type of sponsored content could be a blog post or article written to highlight a topic, service, or brand.

How to Do Digital Marketing
The following are some steps that can be used to start digital marketing. 
1.	Define your goals.
2.	Identify your target audience.
3.	Establish a budget for each digital channel.
4.	Strike a good balance between paid and free digital strategies.
5.	Create engaging content.
6.	Optimize your digital assets for mobile.
7.	Conduct keyword research.
8.	Iterate based on the analytics you measure.
Final Word: This is what everyone should know before starting digital marketing. Once you are clear what all digital marketing concepts, it will be easy for you to grow your business through digital marketing. 

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