How to keep users in the app?
Published: 2022-03-18 13:08:08

In addition to statistics on the use of the app's features, developers collect information on new installations, user activity, and app deletions. If the audience of IM app users is increasing, it means the developers have done their job well. If this does not happen and users quickly delete the app after installing it, it is necessary to take urgent measures to retain customers and keep them interested both in the app and in the online store itself.
 Several techniques can be used for this. Many of them may seem obvious, but they demonstrate excellent efficiency and are sometimes not used by developers in vain. The first thing to take care of is the design, usability, and functionality of the application. Even a good product will be difficult to sell through an awkward mobile app, with an annoying layout and a convoluted mechanism for selecting and ordering.


**An effective way to retain a client is a loyalty program, which can be implemented in a variety of ways.**

For example, a customer can be awarded bonus points for purchases, adding comments and reviews. Additional points can also be awarded just for activity in the application, which will be a great incentive for the client to visit the store every day, receiving special offers, discounts, and other "pluses". The accumulated bonus points can be exchanged for discounts or other incentives, which are guaranteed to stimulate user interest. Some stores for regular customers issue virtual discount cards with a certain discount percentage, and upon reaching certain amounts spent by the client in the store, the card status automatically changes, and the discount percentage increases. In this case, the client will be most interested in making purchases in this particular store through the app and will be more likely to come here than to "competitors".

**Push notifications are another indispensable tool for customer retention.**

Short notifications can inform about new discounts and offers, new products, and services. Such notifications help both to remind about yourself and to inform users about innovations in the store, which will also arouse their interest. They're better sent from 10 a.m. to 1 p.m. and from 6 p.m. to 9 p.m. since at those times people are more inclined to shop and get acquainted with new offers and aren't too busy with work and household chores. But it's important not to bore users with frequent notifications, which can cause anger and irritation instead of interest. Push-notifications can be used to regain the interest of those customers who haven't visited the app for a long time and may soon delete it altogether. In this case, you need to send the client a message regretting that he hasn't visited the store for a long time and offer him an attractive bonus or discount on purchases for the next 2-3 days. The options for bonus offers are endless.

The main motto of a successful store is customer-centricity because taking care of users helps to achieve great sales and increase the audience. That's why customer service is so important, as it can help the customer as quickly and efficiently as possible.

**Quality support service is guaranteed to make the user feel welcome, and he is unlikely to want to give up such good service.**

It is important to keep in touch with clients and respond promptly to their requests. You can add to this point the need to implement a recommendation system that will automatically offer similar or related products depending on user search queries and viewed items.

All these ways of attracting and retaining e-commerce customers are well known and successfully used. Therefore ordering the development of an application for an online store and its further technical support from qualified specialists of professional mobile studios 


Gamification has become popular in recent years, turning the usual selection of goods into a real game.

In addition to the game format of online shopping, some stores sew additional and virtual reality into the functionality of the application. For example, if you sell glasses or hats, it is possible to realize the interaction with a photo camera, which helps the client virtually "try on" the goods on him and then make an order. Similarly, you can virtually "arrange" the furniture in a room, which will help the customer to assess whether a given closet or mirror fits a particular room. Unfortunately, the implementation of such functions is expensive, but the prospects of this direction of development of the application are obvious, and in the near future they will appear in applications more often.