Why should businesses use NLP?
Tags: nlp, ai, machinelearning, businesses
Published: 2022-05-16 07:08:03

Have you ever heard of Natural Language Processing? In this blog, we’re going to explore how NLP can help businesses and companies become more effective at what they do. By the end of the blog, you’ll have a good idea of how NLP works and why it’s so important.

### Let us start with a real-life example

You are searching for a local Pizza shop on Google Maps. You searched and searched, but found nothing. You don't know the full address of the place, but you know it is in the city you live. But still, Google Maps doesn't help you to find the place. We understand that there are hundreds of Pizza places in your city, and it is very difficult for you to find the exact place.

Now here comes the power of NLP. Google knows you are searching for a Pizza place, so it shows you this message on the search result page. Yes, Google here will show you a pizza place near your location. It will show you a map with your location and the list of Pizza places around you.

### Use cases 

Here some of use cases businesses can start exploring 

### 1. Creating a personalized chatbot experience for their customers

With the help of Natural Language Processing, the companies will now be able to deliver personalized and unique chatbot experiences to their customers. The usage of NLP is increasing day by day in businesses and companies. It is because of the fact that NLP can easily interpret the requirements of the customers and then it can respond to them in a very natural way.

![https://blog.neurotech.africa/content/images/2022/05/personalized-experience.jpg](https://blog.neurotech.africa/content/images/2022/05/personalized-experience.jpg)

### 2. Ability to understand unstructured text documents

Companies can now use the power of NLP  to understand unstructured text documents. Machine learning can sift through massive amounts of information and even draw conclusions based on the information supplied to it.

![https://blog.neurotech.africa/content/images/2022/05/documents.jpg](https://blog.neurotech.africa/content/images/2022/05/documents.jpg)

### 3. Understanding the emotional state of the customers

The chatbots can now understand the emotional state of the customer. This is done using the Sentiment analysis. The emotional state can tell the chatbot whether the customer is happy or not. This emotional state can be used by the chatbot to handle the customer in a more personalized and natural way

This is the reason that the companies are actually spending more and more money on the NLP for sentiment analysis.

![https://blog.neurotech.africa/content/images/2022/05/emotional-state.jpeg](https://blog.neurotech.africa/content/images/2022/05/emotional-state.jpeg)

### 4. Helping customer support

This is the most important application of the NLP. The companies are now able to understand the requirements of the customers and then they can help. The NLP will help the companies to identify the different topics from the unstructured data. The businesses can use the identified topics and then they can focus on those which are most important to them.

![https://blog.neurotech.africa/content/images/2022/05/customer-support.jpg](https://blog.neurotech.africa/content/images/2022/05/customer-support.jpg)

### Neurotech Africa and Natural Language Processing(NLP)

Natural language processing is an invaluable tool when solving business challenges and [Neurotech Africa](https://www.neurotech.africa/#services) offers premier conversational AI solutions to augment your customer experience and improve business practices today. Upgrade your analytics framework to include NLP seamlessly integrated into your digital landscape.

A new way of engaging customers and clients has emerged in the form of chatbots, making it easier for your company to provide the best customer experience in the industry.

Speak to experts today about NLP and how it can improve your business practices