Tips to Repurpose Your Content
Tags: content, marketing, beginners
Published: 2022-06-24 18:42:12

Repurposing content does not mean reusing it. Did you know there are practical ways you can go about repurposing your current content to make it more engaging for your target audience? Thus, why should you repurpose your content?
If you have relevant content, particularly from posts that performed quite well, identifying what works for it will help you save effort and time on the new content. 
Keep in mind that quality content is one of the important materials in digital marketing. You create something by giving full of your knowledge, capabilities, interest, mind. Yes, it doesn’t deserve to be in vain. 

That content could help give traffic to your site and hold a remarkable position in search engine rankings for months or even years from when it’s first published. Of course, old is gold, but a bit of effort could make your past content a gem. 
Thus, repurposing content could be a huge time-saver, especially for content creators. It’s an unconventional meat load up your content calendar while mixing value for current readers and pulling a fresh group of audience. Further, with those repurposing content peaks, you can get supreme value out of your entire content efforts. 

## What is Content Repurposing? 

Repurposing content is a standard practice of reusing all the content or a part of an old piece to widen its reach. Repurposed content is normally changed into a new format, like video, email, infographic, or often, a social media post. 
Why Should You Repurpose Your Content?
The answer is time. Repurposing content saves you a huge amount of energy, effort, and time in planning, researching, and creating whenever you share new content. Furthermore, converting your existing content into a new format brings new life to something you might have considered has served its purpose. 

No matter it’s sharing your content across various platforms like LinkedIn, Facebook, or Twitter or making snippets of current content to share as a TikTok or YouTube clip, there are many ways to repurpose your content. 
Benefits of Repurposing Your Content
Are you a small business owner? You already have plenty on your plate. So why not save yourself some energy and time by extending your content a little more? From the old to the new, the top-performing articles to the bad ones, all written materials could be repurposed. 
Increase your reach – Your audience may have many things in common, but they’re expected to differ in their learning methods and favorites. Most are visual students, while others prefer audio, see digits, ad others want to see samples. Repurposing content into unique forms of media is an excellent way to grow your audience to the different groups of your target audience. 

## Redeem less efficient content - 

Some of the content you create isn’t going to perform as powerful as others. Still, it might not be that the content is not adequate. It might be the content in which it’s exhibited. For instance, an ebook that did not catch many leads for your business might make a great set of blog posts, which turn traffic to your site.
Or, a set of blog posts that is not receiving much attention might make a comprehensive ebook that catches many consultation requests. 

## Improve your online presence

Repurposing your content commences with more content. Simply put, the more extra of that you have online, the stronger your online presence would be. Having a powerful online presence is important in improving brand awareness, improving your audience, and getting more customers. 
Practical Tips on How to Repurpose Your Content
**Here are some of the best tips you can consider if you want to repurpose your content:
**
## Repurpose your content by translating it to different languages

Do you have a global audience? It will help if you translate your existing content to different languages to cater to your global audience. That’s where [content translation services](https://www.getblend.com/online-translation/) might help you. 
Turn your content into a video course or webinar
Narrating over a slideshow presentation can be a simple way of reusing your useful content into a shareable, marketable and profitable form of recycling your old content into something relevant. 

## Adapt your interviews into an eBook 

Go back through your podcast interview episodes or videos and extract any quotes or snippets that could offer value to your subscribers or followers. Possibilities are that the people you interview are important to the main topic of your content. Thus, it must be pertinent to your future eBook content.
Gather all your blog posts and turn them into an eBook 
Have you been working on a blog for a little while? Now you have a catalog of blog posts sitting there waiting to be shared with your target audience in a new format. Why don’t you compile all of them into a short eBook?

## Extract audio from your video course and turn it into a podcast

Did you know that using a podcast as a form of content marketing for a video course could be an excellent way to convert your listeners into paying subscribers? You can use your podcast as an ad for your course by basing your podcast episodes on particular topics of your video course. It will showcase the educational value, quality, and need for your followers to subscribe to the course.

## Repurpose your blog posts into infographics

Repurposing the information you’ve learned through your content creation, podcast, or business as informative infographics can offer excellent content to market on your social media. 
Remember that infographics can be utilized on your social media pages like Instagram, Twitter, or LinkedIn to legitimate your brand faster. They must be simple to read, consume, entertaining, and educational enough that your followers like to share them on their social media pages. 

## Final Thoughts

There you have it! Now you can get the most out of your original content with these tips on repurposing content for various audiences. Remember that repurposing older content saves a huge amount of time and reaches a wider audience.
Both you and your audience will get the value out of each new piece of content that is churned out in the future, and that could turn into an opportunity to make those new visitors into paying customers.