Managing Google Ads and resolving website accessibility issues
Tags: webmaster, website, monitoring
Published: 2022-03-03 18:42:31

Content is unquestionably the king of all that's infinite, and search engine optimization is the queen. These two working together may shift continents, allowing your website to achieve top positions in search engine results. A website's effectiveness is nearly entirely determined by its content, since a user searches for helpful information on the internet, not for aesthetic appeal. Half of any website or web resource's success is due to high-quality, interesting, and unique content.

The information on a website is referred to as content. The term "content" refers to any item of information that has been organized and formatted in such a way that it can be read and understood by the general public. It goes without saying that a website with no substance, or content, will be little more than an empty page. A website is a platform for information. It's a way to communicate with users and provide vital information. However, we should not overlook the fact that content alone is meaningless. This implies that the website must be operational 24 hours a day, seven days a week, with no down time.

![webmaster tools for monitoring](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/g0v0rgzv9qdsqenw92xm.png)

## Website stability and Google Adwords campaign effectiveness
The prospect of bringing in new customers may be too enticing to pass up. There are a lot of reasons why people choose to use your website over others, but the main one has got to be because you understand exactly what they want and offer it. With all those options, selecting an image for a website is not as simple as it might seem. As a result, in the event that the website goes down, Google Ads completely shuts off all of your advertising campaigns. The reason for the outage is irrelevant to this contextual advertising service. And the web owner can only recover it manually. But there's more.

Google's ad parser also inspects web pages for potential problems and misconfigurations, which it will then report. However, if a website is entirely inaccessible to users, Google will suspend ad campaigns on that site. Google's systems fail to detect numerous minor flaws, brief outages, and mistakes on an Adwords-enabled website. 


![how to monitor goggle adwords](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/xpisr73pet8ufu1t0ed5.png)

Additionally, even a minor hiccup can stall an ad campaign for a long period of time. If a website is up and running but does not operate as expected, Google will not stop the advertising campaign. This would result in significant losses since users would be led to dead ends. Finally, even if the website owner can localize the issue in time, he will have to submit a request to restore the subscription and wait for it to be fulfilled.

## With Google Ads, you'll have access to a monitoring toolkit with several tools
To protect yourself against the risks of a website crashing, you'll need to keep an eye on its usability and accessibility. It will be a significant amount of work. It will take a long time. However, there is a way out of this bind - [monitoring automation](https://www.host-tracker.com/Blog/adwords_monitoring/). As a result, every website developer or webmaster requires a dependable tool such as HostTracker to monitor issues and prevent them from occurring. This toolkit includes a service that automatically verifies the website's status.
 
You may quickly establish a personalized monitoring and management system to track ad campaigns. Before Google's own system takes action, it will manually stop all Google-related advertising campaigns through the Adwords API. The service will then turn the advertising campaign back on once the website is restored. This method allows website owners to avoid significant money loss, minimize the impact of outages, and significantly decrease the workload on the webmaster or technical team.


![google ads tools](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/mrupt5tixgo3el3p5yc2.png)

## Monitoring of AdWords and website loading speed
If a website's performance is unsatisfactory, Google Ads will also cancel its advertising campaign. As a result, it's critical to not just search for potential accessibility dangers, but also to monitor the website's loading speed. 

According to Google's studies and the Ads system, a response time of 1 to 3 seconds is optimal. However, in terms of conversions and usability, it's all about how fast the page loads for the user immediately after they visit the website. This could be just 30% of everything on the page.  However, Google does not disclose how they quantify speed. However, HostTracker is a likely component in this metric. In other words, they don't check how quickly a webpage loads; instead, they focus on the time it takes for the first visible section to be displayed. When analyzing the source of any problems with a website's loading speed, it is critical to go deep. Finally, the webmaster will need to examine the records in order to discover where the issues are originating.


![website speed monitoring](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/0b7i1ilan0afaqz10spx.png)

This is when [HostTracker](https://www.host-tracker.com/) will come to your rescue, which is largely intended for 24/7 website monitoring. If you use this service, it will enable you to do a lot of checks in a short period of time. This technique allows you to get the most out of minimal effort. This gadget can be used to keep track of the status of your website at all times. If the loading speed of your site begins to slip, you'll be able to react promptly. Furthermore, you may trace the origins of recurring issues using the data archives.

## Set-up of Google Ads and web monitoring
Each user may quickly select the "Add Checks" button after signing up with HostTracker. After that, the user can choose one of the customizable automated tests and checks from the drop-down list to create it. After all the necessary checks have been completed, simply click the "Add Contacts" button to add contact information. HostTracker will send a notification if something goes wrong or discovers any mistakes as a result of this process.

![Google Ads monitoring tools](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/sg2rcm1g62369bckd7pg.jpg)

To manage Google Ads, the webmaster must provide Google with the service's account details and gain access to the AdWords account. Contextual advertising will be much more relevant, and webmasters will receive an automated solution for monitoring and managing contextual advertising that automatically checks the website's status and closes the Google Ads campaign if there are issues with it. The company restored access to the website, and when it came back up, the contextual advertising service was also restored automatically.

In addition to all of the above, the system will instantly notify the website owner or webmaster if there are any issues. This is crucial so that the webmaster may address these difficulties as soon as possible. HostTracker classifies all alerts into several categories based on their significance for this purpose. If the failure is only temporary, the system will not send a notification. However, in the event of actual issues, the system will immediately notify the webmaster or website owner.