How To Create a Curated Email Newsletter That Brings Results for Your Business
Published: 2022-05-01 03:54:50

Email marketing is the most effective channel available to marketers today.


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/jqn1djzxaabkhlsqz9u5.png)

It can help you keep your business the center of attention, build thought leadership around your brand, and generate sales.

However, it also requires content, and creating content can be time-consuming.


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/u9h890g85nkj6flfh7q0.jpg)

So how can marketers like you send out engaging newsletters without spending hours creating content?

The answer is to create a curated newsletter.



In this post, we'll show you what a curated email newsletter is and walk you through the process of setting up a curated newsletter that brings results for your business. However, before we dive into curated newsletters, let's first touch on the basics of newsletters, in general.


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/oq9pd64gj1e49s44yjxb.png)

## How can I start an email newsletter for a company?

Before a company dives into creating curated newsletters, it needs to have a solid understanding of what an email newsletter is. 

An email newsletter is an email communication that is sent to inform your subscribers about various topics, such as:
- Latest news
- Advice
- Product updates / launches
- Important appointments

These emails can cover general topics and user-generated topics that are sent on a predetermined schedule, such as weekly, monthly, quarterly, etc.

Starting an email newsletter isn't all that difficult, especially if you've already created a list of email users. 

From there, you'll simply have to send opt-in emails to your subscribers to make sure they want to receive your marketing materials, and once that's done you can start sending them according to your predetermined schedule.

Starting an email newsletter isn't that difficult, especially if you've already built a list of email users. 


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/5uwti3h7w9yobdziau9e.jpg)

## How do you make a good newsletter?

What makes a good newsletter really depends on the brand, industry, and target audience. The reason for this is that everyone wants something a little different which is why they choose specific activities to follow.
 
However, there are several ways to help your email marketing team create a newsletter that works well.

### 1. Don't try to sell 

Mentioning a product is one thing, as you will do it during product launches / updates, but it has to be about the reader, not you selling them something.

### 2. Be short and simple 
It must be informative, also encouraging readers to click to learn more.

### 3. Again, you should aim for a click-through

Click through rate (CTR) is the most common metric for measuring engagement within an email campaign. CTR is a metric that measures how many people click through an email in relation to how many emails were delivered. Essentially, the click rate is a percentage that tells you how many emails successfully achieved one click from a subscriber. This click tells you if your campaign was engaging enough to not only entice an open, but also an action from your audience.

[Source](https://www.campaignmonitor.com/resources/knowledge-base/what-is-click-through-rate-how-can-ctr-be-calculated/) 

### 4. Simplify deactivation(unsubscribe link). 

It is vital to make deactivation easy for those who wish to stop receiving communications.

### 5. Make sure it's compelling. 

---

## What is a curated newsletter?
First of all, it is essential to understand what it means to care: to put together, sift and select for presentation.

Therefore, a curated newsletter is one that aggregates interesting and / or popular content on a specific topic. 

Curated newsletters find the best of the best material and then collect it in one place.

Often, along with links to external content locations, the newsletter will also offer a brief commentary or summary on the pieces.

Here is an example from Campaign Monitor client SitePoint:

> The newsletter curates the best web design and development content from across the web and delivers it daily to subscribers in a simple and convenient format.
 

## Why create a curated newsletter?

There are many reasons why people take a curated newsletter approach. 

For many, it helps build their businesses:

- Stay on top with subscribers
- Build thought leadership around your brand
- Sharing interesting discoveries and resources

> Curated newsletters are an opportunity to offer readers a wide range of material that you have personally selected for them.

Plus, with so much content posted on the web, a curated newsletter has serious value.

**Choose your topic**
The first step in creating your curated email newsletter is choosing your topic.

Will your curated newsletter contain email marketing tips and tricks? 

Alternatively, will you curate content on web design trends?

Choosing your topic is one of the most critical parts of starting a curated email newsletter.