Bounce Rate Improvement or Reduction Tips
Published: 2021-11-26 10:32:44

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A high bounce rate, as previously stated, could be cause for alarm. However, it should not be viewed as a definitive death sentence for your website. One of the main reasons we track bounce rate is to identify problems with your site's user experience.

It is entirely possible to lower your bounce rate while simultaneously improving the performance, SEO rankings, and visual attractiveness of your website.

So, without further ado, let's take a look at all of the tried-and-true methods for lowering your site's bounce rate.

1 – Enhance the visual appeal of your website
A user interface, at the risk of repeating the obvious, may make or destroy your website. In truth, Google places a strong emphasis on the user experience provided by your website when determining its rating. It is critical that your website looks excellent, is easy to navigate, and does not overwhelm users with extraneous elements. A poor user experience is a certain way to turn off your visitors.

It is recommended that you use a minimalistic style for your user interface. Your website should be visually appealing, but not at the expense of usability. Avoid stuffing your landing page with too many advertising, pop-ups, and call-to-actions. A single CTA that is plainly visible should sufficient. As many elements as possible should be relegated to the footer or sidebar. Avoid providing too many visual clues to your users.

Consult a UI designer to help you identify trouble areas on your site so you can address them right away.

2 – Quicken your pace Your Webpage
Users on the internet are impatient. So you don't want to waste their time by sending them to a page that takes an eternity to load. In fact, higher bounce rates are considered to be linked to sites that take a long time to load.

You can utilise tools to keep track of the speed of all or some of your pages. Pingdom, Google PageSpeed Insights, and Google Search Console PageSpeed reports can be used to not only evaluate page speed but also to receive specific recommendations for speeding up the loading time of your page.

You can also try compressing images on the site, removing load-heavy scripts, plugins, and stylesheets, using a CDN, using a caching browser, or reducing CNN and JavaScript to speed up your site.

3 – Improve the readability of your website's content
You should expect your bounce rate to skyrocket if your material is unclear. Instead, provide readable material to your visitors.

4 – Your top-ranking keyword, meta description, and meta title should all be related to your website.
If you run an eCommerce site that sells shoes, you want to appear in Google searches for footwear-related keywords. If your website is solely dedicated to selling shoes, you do not want to rank for t-shirt-related keywords. You are deceiving people by ranking for a term or content that is ultimately irrelevant to the nature of your site.

As a result, make sure you're just ranking for relevant keywords or content. You don't want folks looking for vehicles to end up on a website that sells toys for kids. Your bounce rate will undoubtedly increase as a result of this. Also, check your site's meta-description and title to make sure they appropriately summarise the content.
If you avoid keyword click-baiting, your bounce rate will improve.

5 - Look for 404 Error Pages and Blank Pages.
If your visitors spend less than a few seconds on your landing page, it's possible that it's because the page is blank, loading slowly, or producing a 404 error. As a result, it's a good idea to test your page in a variety of browsers that your target audience might use.

Examine your page in both mobile and desktop versions of popular browsers such as Firefox, Google Chrome, Safari, and others to see if it is working properly. To detect such issues, use Google Search Console's 'Coverage' feature. Alternatively, we recommend contacting your developer or, if possible, resolving the problem yourself.

6 – Optimize for mobile
Mobile is claimed to account for 54.8 percent of all website traffic generated globally. Since 2017, this figure has been constant. Naturally, if you want to reduce your bounce rate, you should make your website mobile-friendly. You might begin by examining how your website appears on various mobile devices.

To test your website for mobile, utilise tools like mobiReady or Screenfly. These tools are both completely free to use. You may also test how your site looks on mobile using the Google Chrome browser. Ensure that your website not only appears excellent, but also functions well on mobile devices. Also, make sure that no important information is omitted from the mobile version of your website.
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7 – Make use of heatmaps
If you're trying to figure out why users are leaving your page, Heatmaps might be able to help. Heatmaps show you how your visitors are using and interacting with your website. Heatmaps require a small piece of JavaScript to be added to your page.

The site's visitor activity will subsequently be tracked using a Heatmaps application. You'll find out what people on the site are clicking or reading. Based on this data, you can determine which aspects of the site receive the most engagement and which sections you should definitely eliminate.


8 – Perform A/B testing
A/B split testing will clear up any ambiguity you may have concerning the cause of your site's high bounce rate. You'll need to construct two distinct versions of the same webpage to conduct an A/B test. Both of these pages must appeal to distinct types of visitors.