Understanding Web development services required to build world-class and robust web application
Tags: webdev, productivity
Published: 2022-04-05 19:43:56

Today, we detail some of the most prominent web design and development services that are required to develop a robust website. Let's take a look.

**User-Experience (UX) research and Consumer Journey Development**

UX research, or design research as some industry insiders refer to it, helps businesses understand their users to pinpoint needs and requirements, discover patterns, and validate assumptions. This background knowledge makes it easier to strategize and develop a custom approach to target and attract clients and prospects.

User experience, or UX for short, is critical to the entire strategy of a business. UX research applies several investigative techniques and methods to investigate, add context, and build insights around the design process of a website.

UX research leads to user interface (UI) design, which helps solidify the consumer journey development process. It helps to have a defined consumer journey to represent the process that a client or prospect follows to reach an outcome with your business. Either as a map or any other form of visual representation, the consumer journey helps give shape to the needs, wants, motivations, and pain points of clients and prospects.

Today, we detail some of the most prominent web design and development services that are required to develop a robust website. Let's take a look.

**Prototyping**

Prototyping is a vital part of the user experience process because you can align the website's scope with features and functionalities, testing the layout and structure of the website, as well as performing usability testing until it is refined to the desired state. A website prototype can be thought of as an interactive demo where consultants and developers alike can collect feedback before going into the final stages of the website project.

Once a website prototype is approved by the client and all content is received. An HTML page is generated on the basis of website structure where the client has to approve the overall design of the website, element placement, and functional purpose.

**User Interface (UI) Design**

An engaging, easy to navigate, and aesthetically-pleasing design goes a long way with websites, so it is very important to focus and invest resources and time in this area. The user interface design process is the set of practices that focus on the look and feel of a website. UI design entails the visualization, presentation, and interactivity of the website, with the clear goal of making user interactions as simple and efficient as possible.

In a sense, UI design attempts to foresee and anticipate what users might need to click on when using a website. This design concept helps create elements that are easy to access, understandable, and that facilitate the actions that a user might engage with on a website.

**Front-end and Back-end**

Front-end is the client side of programming a website while the back-end is the server side programming of a website. Simple enough, right? Front-end and back-end website development can be challenging concepts.

These two important facets of programming center around different areas of the website, making it easier to understand and compartmentalize programming efforts. The back-end handles all the client requests that are incoming from actions that users take on the website's front-end. In all senses, UI and UX design bring the front-end to life.

**SEO consulting and support**

From keyword research and analysis, audits, marketing strategies, link building, content development, and more, SEO consulting services can boost user traffic to your website.

Search engine optimization (SEO) is taking the marketing world by storm with its dynamic approach to discovering trends and updates on how users interact with websites. SEO helps businesses develop robust strategies around concrete insights and information to gain the most value from this detailed knowledge.

Support is the practice of keeping a website operational and up-to-date, according to client requirements.


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