Does Bloomreach Work in China?
Tags: bloomreach, china, dxp, cms
Published: 2022-01-07 00:18:01

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In this article, we will walk you through some speed tests we conducted to determine if Bloomreach works in China or not. Our staff conducted the tests in Shanghai (China Mainland) and Hong Kong (outside Mainland China) and we used 3rd party testing tools to ensure our tests weren’t biased.


By the end of this article, you should have a good understanding of Bloomreach and if it works in Mainland China or not. Also, you can [contact us ](https://launch-in-china.21yunbox.com/contact.html)to get a free speed test of your Bloomreach site for China.

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## What is Bloomreach Experience Manager?

Bloomreach Experience Manager (formerly known as Hippo CMS) is an Enterprise digital experience platform (DXP) for creating relevant, personalized experiences across all channels.

Bloomreach is one of the top Digital Experience Platforms by Forrester Wave in 2021.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/92smxlg7k6sgvuus255s.png)

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## Does Bloomreach Experience Manager Work in China?

The short answer is no. 

Below is the long answer if you want to understand why:

1. Bloomreach Experience claims to have Global coverage for your Bloomreach site, but actually, China is not included as we’ll see below.

2. If your business didn't have any legal licenses for your site and content in China, your site is operating illegally in China.

Luckily we have put together [solutions for you to make your business and your Boomreach site work in China.
](https://launch-in-china.21yunbox.com/with/bloomreach.html)
Don't just take our words. Let's look at some websites powered by Boomreach and see how well they work in China.


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## How do we check if a website works in China or not?

There are two checks we need to perform to conclude if a website works in China.

1. How fast is the site in Mainland China?
2. If your business doesn’t have any legal licenses for your site and content in China, it is operating illegally in China.


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## Speed Tests Results 

We picked 5 websites from Bloomreach customers and considered these websites to follow the best practices by Bloomreach.

Then we follow the test questions mentioned earlier for each website and create a report with the following format:


**1. A figure to see how fast the site performs across Mainland China.**

This figure basically shows how fast the website loads across Mainland China (green = fast, red=slow)

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**2. A video to see how the site performance in China visually.**

We made a screen record of the website loading in Shanghai, China. This provides you with an intuitive way to see how fast the site visually loads and understand what people in China actually experience when they visit the website.

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**3. A yes-no check to see if the site complied with the laws in China.**

If the site passes the legal check, it's a green check. If it doesn't pass, we will tell you why it doesn't pass.

Now, let's dive into the reports for each of the selected websites using Bloomreach Cloud.

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**Bloomreach, www.bloomreach.com**


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/yyhjpieu1ofn1n1xa3xe.png)

To get started, lets take a look at Bloomreach’s own website.

From our speed test, people in China have difficulty viewing the images on the Bloomreach’s website. (that’s what the below figure means, red means unable to display images).


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/srv39z2foykqrup3vanv.png)

Here is a more intuitive way to see it, we screen-recorded the process when a user browses Bloomreach's website in Shanghai, click the video below to see it in action:


{% youtube TGvoGQFUJ-8 %} 

**Does Bloomreach's website comply with the laws in China?**

No. It doesn't pass our Legal check because the business does not have an ICP license displayed at the footer of their website.

If you don't know what an ICP license is, [click](https://launch-in-china.21yunbox.com/untold-facts-about-icp-for-china.html) to learn more.

Finding if a website has an ICP license is pretty straightforward, just scroll to the bottom of the page, if you see a number like this (see below Nike's websites for China), then the business behind the website has an ICP for China. If not, they don't have it. You can check if your website has it or not.

Below is an example of Nike's website in China, and its ICP number.


![Nike's ICP no for China](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/4iuhg0xw3yih0sd0zbof.png)


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Similarly, we ran the same tests for the rest of the Bloomreach user's websites. To see the full case studies, just click on the brand name below:


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**Cedar Fair, www.cedarfair.com**


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/mdteeiume4xcunky96l0.png)

Cedar Fair (FUN) is a publicly traded and one of the largest amusement-resort operators in the world, entertaining 26 million guests a year across its 11 amusement parks.

Click [here](https://launch-in-china.21yunbox.com/solutions/does-bloomreach-work-in-china.html#cedarfair) to see Cedar Fair's full case study.

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**HellermannTyton, www.hellermanntyton.com**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/py13qymz1uoa7e373nns.png)

HellermannTyton is a leading global manufacturer of systems and solutions that help world-class customers better manage and identify wire, cable and components.


Click [here](https://launch-in-china.21yunbox.com/solutions/does-bloomreach-work-in-china.html#hellermanntyton) to see HellermannTyton's case study results.

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**NHS Digital, www.digital.nhs.uk**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/cuiwm3n02p2me0wt7mu2.png)

NHS Digital is the trading name of a Health and Social Care Information Centre, which is a national provider of information, data and IT systems for commissioners, analysts and clinicians in health and social care.

Click [here](https://launch-in-china.21yunbox.com/solutions/does-bloomreach-work-in-china.html#digitalnhs) to see NHS Digital's case study results.

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**Sabra, www.sabra.com**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/0crt85qny3pd8h8w0as2.png)

Sabra Dipping Company is a U.S.-based company which produces Middle Eastern-style and other food products, including hummus and guacamole. It is co-owned by PepsiCo and the Strauss Group.

Click [here](https://launch-in-china.21yunbox.com/solutions/does-bloomreach-work-in-china.html#sabra) to see Sabra's full case study results.

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## Need Bloomreach to Work in China?

In short, if your business is going to China, make sure your website passes the two tests we mentioned above to have a fast speed of first load and good viewing and browsing quality for your users in China.


> _**Reducing page load time by 0.1 seconds will increase the conversion rate by 8%.**_ - Google, Deloitte


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If you need to get Bloomreach working in China, feel free to [contact us](https://www.21cloudbox.com/contact.html) or click here to [get started.](https://launch-in-china.21yunbox.com/with/bloomreach.html)



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*For additional detail and future modifications, refer to the [original post](https://launch-in-china.21yunbox.com/solutions/does-bloomreach-work-in-china.html)