Top 5 SEO tips you need today
Published: 2021-09-03 13:52:11

Create Content Around Primary and Secondary Keywords

1.At the core of every effective SEO strategy is keyword research. Great content is built around both primary and secondary keywords, and knowing how to use them strategically will lead searchers to your website.

Your primary keyword should be the main focus of your landing page. It should be a strong description of whatever the page is about and potentially connect to what your brand does. These primary keywords should be the focus of your content.

Secondary keywords are supporting words related to the primary keyword and go into more detail. By including these secondary keywords in your content — in a way that reads naturally, of course — you’ll likely improve your search rank.

2. Use Short, Descriptive URLs

There are also some not-too-technical ways you can optimize your SEO efforts when it comes to on-page SEO. How you structure the URLs for your content, for instance, can improve your SEO rankings and is relatively easy to do for anyone just starting in SEO. 

An effective URL should:

Use keywords: Your URL should include one or more keywords you’re targeting.

Be easy to understand: It should cater to the human eye and make it easy for readers to quickly comprehend what the webpage is about.

Be concise: Shorter URLs are preferable. Keep them around 60 characters. Many search engines can’t process longer URLs, which can push you further down the results page.

3. Generate Backlinks From High Site Authority Websites

Link building is another key component of any SEO strategy, and it’s a relatively easy tactic to start. Backlinks are a critical ranking factor, and they typically come in two forms: follow and nofollow links, with follow links carrying more weight. 

Backlinking is when other websites link to your webpages as a source of information.

Offer to write a guest post for other outlets, particularly if you have an interesting infographic or something else to offer. 

Reach out to publishers to cover any original research or data you’ve put together for your on-site content. 

Find various listings and directories in your industry, and try to get your company added to them. This sometimes means joining professional industry associations, networking groups, or business organizations, but it lends to your credibility.

4. Try to Rank for Featured Snippets

Google’s Featured Snippets is a highly sought-after spot that all digital marketers hope to attain when it comes to search engine results pages (SERPs). Featured Snippets appear at the very top of Google search results and have a high likelihood of attracting a lot of organic traffic. To achieve this spot, you need to optimize your content in a certain way.

5. Format Your Content for Search Engines

The words you use matter, but how you format your content is just as important. While you want your content to be informative, easy-to-understand, and friendly for readers, you also need to consider tailoring your formatting to search engines. For instance, in addition to keywords, you’ll want to use heading and subheadings so that your content is easy for search engines to understand, and you can improve your organic search rankings. 

How you structure your sentences and paragraphs matters, as well. Typically, sentences shouldn’t be more than about 20 words. And while you should never have a single-sentence paragraph, you also don’t want your paragraph to be too long, either.

Check out https://www.igniteseo.co.uk/ for more articles & information on SEO tips.