Website Is Crucial To Your Business. Learn Why!
Tags: webdev, beginners, discuss, career
Published: 2022-06-09 21:02:20

The world is growing, and so are the people in it. In the world of today, more than 60% of the world’s population is now online. By searching the web to get an overview of what they want, people have eliminated the need to go to a physical store before they make purchasing decisions.

Regardless of your business industry, having a digital presence, most importantly a website can have a positive impact on the growth of your business. Most business owners are reluctant to have an online presence because they feel their business is too small. As well as having a website is costly and time-consuming. As statistics show, Only 64% of small businesses have a website [Clutch], while 35% feel that their operation is simply too small to warrant a website.

The web has far greater reach than any other form of advertising. Do you want to get ahead of your competitors?

Do you want to reach more customers, improve your sales and achieve your long term goals?

If Yes, It is important to make a website the backbone of your business marketing efforts. Build your online presence around your website.

Let’s take a quick look at the importance of a business website for your business. Most importantly for small business owners.

**1. Shows professionalism**
In the pool of business that offers similar services like yours, what makes you stand out is having a website. Having a website gives a good impression of your business to potential customers. The look and feel of your website will also play a major role in how prospects view your business.

**2. Helps build trust and credibility**
Business websites have become standard for people nowadays. When they find out your business has no website or online presence, your business loses credibility, and it creates a sense of distrust in potential customers. Building a website for your business can help clear up the doubt by highlighting the features and benefits of your business.

Showcasing your business portfolio and testimonials will go a long way in establishing trust with your customers.


**3. Increase in market reach**
Having a professional business website is one of the best ways to improve your business market reach. With a website, your business will be visible globally without being limited to your geographical area.
An increase in the number of potential customers will increase your sales opportunity. It will also help your business grow.

**4. Provides non-stop customer support**
Customer support is an essential part of customer relationships. With a website, you can provide your customers with 24/7 customer support. The two common ways of providing customer support on a website are; FAQs and Chatbots.

By providing FAQs, you will be saving time and resources. While also providing relevant information to customers. Also, with the use of chatbots, you can;
Guide customers through sign-up procedures.
Provide relevant information about your product/service
Respond to customers' queries

**5. Enhance Marketing**
Of all marketing tools, a website is the most important and valuable marketing tool you can have. The best way to generate more traffic to your website is to improve your website visibility in search results and make it more appealing to end-users.

**6. Easily Accessible (saves time)**
Unlike a physical store, you don’t have to walk down a street or drive across a bridge. With your PC or mobile phone and a stable internet connection, you can access a website or purchase a product while in the comfort of your house. This incredible feature of a website helps save time and cost.

**7. Gives Endless Value**
The value websites give to your business is limitless. A website helps increase sales, achieve great credibility, improve marketing performance and achieve long-term goals.

**8. Cost-Effective**
It is far from the truth to think websites are super expensive. Can you call what can generate you 10x your investment expensive?

Depending on how user-friendly and compelling your website looks, you can generate far greater ROI.

In summary, business websites show your business professionalism. Also, it helps build credibility and create awareness which is of great importance for lead generation and improved marketing performance. By building a cost-effective business website with good customer support, you can maximize your ROI.

Thanks for reading to the end of this article. Do you have any questions? Drop them in the comment box below. I will be waiting to respond.