Choosing the right CMS for your company
Tags: wordpress, pimcore, cms, pim
Published: 2021-12-08 10:47:20

In this article, you’ll find everything needed to decide the winner in the Pimcore vs. WordPress showdown! You’re thinking of implementing a PIM or a CMS system, and you’d like to know which platform can set you up for success? 

**What is Content Management System (CMS) and Product Information Management (PIM)?**

Both product information management and content management system are extremely useful systems, but they are some key differences.

CMS and PIM are generally different systems. CMS is a system used for creating and managing content, including content publishing and distribution across selected channels. PIM, on the other hand, handles data. It centralizes all of the product data in a single source, making it easily accessible and useful for your marketing and sales teams.

## How can a business benefit from using a CMS?

Almost any business can find massive value in owning a content management system (or CMS for short). Its main purpose is to manage all the content, enrich it, and publish it so it can be distributed across various channels. 

CMS enables any non-technical user to create functional pages and to get involved in the content management process without the need for help from a developer. Having an understanding of programming languages may be useful, but far from necessary to successfully operate a CMS.


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/rri2arcupnwzjbkqtkm9.png)

In the image above, you can see the channels handled by a CMS. It gathers information from various sources, enriches it, and distributes the finished content across multiple channels. Channel limitations vary from one CMS to another, so you’ll need to ensure that you choose the right one.

## Pimcore vs. WordPress - the comparison

Both Pimcore and WordPress have CMS capabilities, but WordPress lacks in any other area. Regarding the overall capabilities of a platform, Pimcore easily outshines WordPress, but let’s move on and compare these two platforms’ features and performance! 

Both platforms enable you to: 

-Manage content 
-Optimize content for search engines
-Translate content into new languages
-Integrate 3rd party apps
-Automate marketing activities (WordPress can with plugins)
-Personalize content (WordPress can with plugins)
-Fully customize the website
-Prepare content for web-to-print (WordPress can with plugins)


There are many differences between these two platforms. So, let’s see in what ways can WordPress help your business: 

-Easy to use for non-technical personnel
-Availability of useful SEO plugins
-Multilanguage support through plugins
-A wide range of free website templates
-Simple content publishing and media management
-Easy to install - reduces implementation time
-Built-in comment section

On the other hand, Pimcore provides you with a wider arsenal of features and benefits needed for any modern-day business: 

-Product feed management for all channels
-Marketplace integration
-Connecting any external system to Pimcore
-Easy data import from any data source
-In-built photo editor
-In-built SEO management dashboard
-Elimination of data silos
-Easy creation of product catalogs
-Strong personalization capabilities through behavioral targeting 
   engine
-In-built analytics dashboards
-A complex pricing rules engine
-Creating and managing complex workflows



## Pimcore vs. WordPress - who’s the winner? 


Regarding data management, WordPress falls short. It lacks in-built features for integrating with external systems such as ERP, CRM, BI, and others. 
Small businesses tend to choose WordPress over Pimcore due to its simplicity and ease of use, and it often perfectly fits their business needs. 

On the other hand, if you’re tackling a complex project with a large number of stakeholders, data sources, and output channels - Pimcore may much better suit your needs.

Finally, if you’re looking for a partner to help you implement PIM or CMS system into your organization, we’d like to give you a helping hand! We’re experts in Pimcore development, and we’re ready to take on any development challenges that come your way. 

Reach out to us anytime and let’s discuss how we can help you turn your ideas into successful and profitable projects!

To book your Pimcore consultation click [here](https://factory.dev/services/consulting/pimcore-consulting).