7 Reasons Why Your WooCommerce Store Needs A Blog In 2022
Published: 2022-02-03 09:59:05

Adding a blog to your WooCommerce store is the icing on the cake to boost customer satisfaction. A dedicated blog can make a big difference to the online store’s visibility and assist you to increase brand awareness. 

Also, as WooCommerce is based on WordPress, the most popular blogging platform, you can easily add a blog to the store.

In this article, we are going to discuss the top 7 benefits of having a blog along with giving the necessary checklist. These days, the eCommerce sector is growing quite rapidly, but it brings a lot of challenges for new players and even small and mid-sized store owners. Intensifying competition in this sector makes it difficult for eCommerce website owners to attract and retain customers.

Here, a WooCommerce website with a blog section can assist you to make your customers’ journey more fulfilling. Blogs can give people both information and entertainment. 

Your customers can remain updated with new products and discount offers that can help them make decisions about shopping and purchases from your eCommerce website.

## Top Reasons To Consider For Having A Blog On Your WooCommerce Store

## 1. Increases Ranking On SERPs

Blogs can target relevant keywords easily and assist your website to get the right kind of traffic. Once you can reach your target audience effectively, chances are high that you will get a better conversion rate. The blog section is useful for increasing the rank of your WooCommerce website on SERPs (Search Engine Result Pages) for relevant keywords and topics.

Blogs can also help with both internal and external link building. Blogs can play a vital role in strengthening SEO efforts and boosting organic campaigns for your eCommerce website. 

## 2. Engages Your Customers

Customers can make or break your eCommerce business. Therefore, it is of utmost importance that you cater to their needs and expectations. In this digital age, technology-savvy customers demand more information online.

Here, the blog section can lend a helping hand. You can keep your customers engaged with interesting blogs and they can spend more time on your website. You can also keep them updated with the latest trends or products and share announcements related to discounts and promotional offers.

What’s more, blogs enable you to get the customer’s feedback in the form of comments and you can make better business decisions. 

## 3. Establishes Authority Online

Blogging is useful for branding and establishing authority online. All you need to use the blog section strategically to propagate your business model to the people with ease. You can leverage the benefits of content marketing and online publicity with the help of blogging. You can also share insights on social media by sharing blogs and showing your domain expertise.

Altogether, blogs can assist you to drive engagement and spread awareness for your products or services effectively. 

[https://www.solwininfotech.com/blog/woocommerce/reasons-why-your-woocommerce-store-needs-blog/](https://www.solwininfotech.com/blog/woocommerce/reasons-why-your-woocommerce-store-needs-blog/)