International SEO
Published: 2022-03-09 11:16:04











The best international SEO effects come in pair with good knowledge of the local market. The main differences that you will encounter when optimizing your website abroad are:

Different target group specifics – Understanding the target group is the first step to foresee its needs and queries. It is the unique characteristics of each market that will significantly influence their purchase decision and will have a say in the way they compose their searches. Cultural knowledge is crucial to start optimizing your website abroad.
Recognition of the search engine used in a specific location. The strongest force on the market is Google & you will probably have it in mind when going abroad.
Differences in International SEO - statistics
But that will not always be the case, so the first step to a successful international SEO strategy is to find out the search engine you will be working on. Each search engine is different and will require different adjusting to new requirements.

The language of your website also has a great impact on international SEO and, consequently, selecting keywords and the ability to create relevant content. Keep in mind that there are a couple of countries that are multilingual – that’s also important to address when entering such a market.
Technical SEO matters – well-designed international SEO strategy needs to be based on solid technical grounds. You need to define whether the website will be language or country targeted, what type will be the new language version of your site – a domain, subdomain, or catalog, even rethinking the CMS choice will be good before entering a new market. Then comes a matter of URLs structure, implementation of hreflangs, and international management to help Google see your website properly.





The best international SEO effects come in pair with good knowledge of the local market. The main differences that you will encounter when optimizing your website abroad are:

Different target group specifics – Understanding the target group is the first step to foresee its needs and queries. It is the unique characteristics of each market that will significantly influence their purchase decision and will have a say in the way they compose their searches. Cultural knowledge is crucial to start optimizing your website abroad.
Recognition of the search engine used in a specific location. The strongest force on the market is Google & you will probably have it in mind when going abroad.
Differences in International SEO - statistics
But that will not always be the case, so the first step to a successful international SEO strategy is to find out the search engine you will be working on. Each search engine is different and will require different adjusting to new requirements.

The language of your website also has a great impact on international SEO and, consequently, selecting keywords and the ability to create relevant content. Keep in mind that there are a couple of countries that are multilingual – that’s also important to address when entering such a market.
Technical SEO matters – well-designed international SEO strategy needs to be based on solid technical grounds. You need to define whether the website will be language or country targeted, what type will be the new language version of your site – a domain, subdomain, or catalog, even rethinking the CMS choice will be good before entering a new market. Then comes a matter of URLs structure, implementation of hreflangs, and international management to help Google see your website properly.