Using SSL for SEO helps you Rank Higher (Based on Real Statistics)
Tags: security, ssl, seo, serp
Published: 2022-01-10 06:50:06

<span style="font-weight: 400;">Is your website ranking on Google SERPs? </span>

<span style="font-weight: 400;">To rank better, you need to do a lot of SEO. Lots, we mean it. </span>

<span style="font-weight: 400;">But, what if you could increase your SEO rankings with a simple trick? </span>

<span style="font-weight: 400;">Not only this but also increase your website's security? (which Google loves)</span>

<span style="font-weight: 400;">Yes, it’s possible with an SSL Certificate! Don’t believe it? Let us show you how. </span>

<span style="font-weight: 400;">Google has been actively endorsing websites to shift towards HTTPS. And the reason is purely security and a great customer experience. </span>

<span style="font-weight: 400;">Shifting from <a href="https://www.https.in/blog/https-vs-http/">HTTP to HTTPS</a> indirectly means getting your website an SSL certificate.</span>

<span style="font-weight: 400;">And, the truth be told, an SSL certificate hits two birds with one stone.  </span>

<span style="font-weight: 400;">It not only improves your website’s security but also its SEO ranking.   </span>

<span style="font-weight: 400;">So, let’s dig in to find how SSL for SEO is possible in 2022.</span>
<h2>Which SSL Certificate Helps Boosts SEO Rankings?</h2>
Here is a list of SSL Certificates that can boost your website's SEO ranking.
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<h3><span style="color: #ffffff;">SSL Certificates</span></h3>
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<th style="background-color: #e8871e;"></th>
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<h3><span style="color: #ffffff;">Discount</span></h3>
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<h3><span style="color: #ffffff;">Warranty</span></h3>
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<td><a href="https://www.https.in/ssl-brands/rapidssl-ssl-certificate/rapidssl"><strong>RapidSSL</strong></a></td>
<td></td>
<td>Upto 73%</td>
<td>$10,000</td>
<td><a class="btn btn-greendetail" href="https://www.https.in/ssl-brands/rapidssl-ssl-certificate/rapidssl">Buy Now</a></td>
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<td><a href="https://www.https.in/ssl-brands/geotrust-ssl-certificate/true-businessid"><strong>GeoTrust True BusinessID</strong></a></td>
<td></td>
<td>Upto 80%</td>
<td>$1,250,000</td>
<td><a class="btn btn-greendetail" href="https://www.https.in/ssl-brands/geotrust-ssl-certificate/true-businessid">Buy Now</a></td>
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<td><a href="https://www.https.in/ssl-brands/geotrust-ssl-certificate/true-businessid-with-ev"><strong>GeoTrust True BusinessID with EV</strong></a></td>
<td></td>
<td>Upto 65%</td>
<td>$1,500,000</td>
<td><a class="btn btn-greendetail" href="https://www.https.in/ssl-brands/geotrust-ssl-certificate/true-businessid-with-ev">Buy Now</a></td>
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<td><a href="https://www.https.in/ssl-brands/sectigo-ssl/comodo-positivessl-certificate"><strong>Sectigo PositiveSSL Certificate</strong></a></td>
<td></td>
<td>Upto 87%</td>
<td>$10,000</td>
<td><a class="btn btn-greendetail" href="https://www.https.in/ssl-brands/sectigo-ssl/comodo-positivessl-certificate">Buy Now</a></td>
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<td><a href="https://www.https.in/ssl-brands/comodo-ssl/comodo-instant-ov-ssl"><strong>InstantSSL (OV)</strong></a></td>
<td></td>
<td>Upto 82%</td>
<td>$50,000</td>
<td><a class="btn btn-greendetail" href="https://www.https.in/ssl-brands/comodo-ssl/comodo-instant-ov-ssl">Buy Now</a></td>
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</tbody>
</table>
<h2>How SSL improves a website’s SEO (Real-Life Case):</h2>
[caption id="attachment_1611" align="aligncenter" width="831"]<img class="img-responsive wp-image-1611 size-full" src="https://www.https.in/blog/wp-content/uploads/2017/03/https-pages-in-top-10.png" alt="Keywords in Top 10" width="831" height="402" /> <strong>Business keywords make their mark in the top 10</strong>[/caption]

<span style="font-weight: 400;">Now that HTTPS is being considered as a </span><span style="font-weight: 400;">page-experience factor</span><span style="font-weight: 400;">, many companies have been witnessing a MASSIVE increase in their rankings. </span>

<span style="font-weight: 400;">Google's Gary Illyes claims that </span><a href="https://searchengineland.com/googles-gary-illyes-https-may-break-ties-between-two-equal-search-results-230691"><span style="font-weight: 400;">HTTPS can act as a tiebreaker in search engine results</span></a><span style="font-weight: 400;">. In fact, Cloudtec observed their business keywords in the top 10 once they switched to HTTPS. </span>

<span style="font-weight: 400;">Their study involved monitoring their business keywords, social media shares, page visibility etc.</span><span style="font-weight: 400;"> </span>

<span style="font-weight: 400;">Their results displayed a </span><span style="font-weight: 400;"> 7% increase</span><span style="font-weight: 400;"> in their website ranking.   </span>

<span style="font-weight: 400;">Not only this but they also reported their improved page visibility after using an SSL for SEO. </span>

<h2>Why must you get an SSL for SEO purposes?</h2>
<span style="font-weight: 400;">The weather and SERP ranking algorithms work in mysterious ways. But the crux remains the same. </span>

<span style="font-weight: 400;">Your website must be secure and relevant. </span>

<span style="font-weight: 400;">So, let’s focus on the ‘secure’ aspects of SSL certificates and how they massively boost your website’s rankings effortlessly. </span>
<h3>1) SSL certificates make your website rank higher.</h3>
[caption id="attachment_1610" align="aligncenter" width="827"]<img class="img-responsive wp-image-1610 size-full" src="https://www.https.in/blog/wp-content/uploads/2017/03/https-overall-page-visibility.png" alt="overall page visibility" width="827" height="405" /> <strong>Improved page visibility after the HTTPS switch.</strong>[/caption]

<span style="font-weight: 400;">The HTTPS version of your website is an indication that it has been verified while the HTTP version’s ‘’Not secure’ sign is a scary signal.</span>

<span style="font-weight: 400;">Even if your website has the best of products on the internet, your customers won’t trust you back. Yes, that’s how bad the ‘Not secure’ sign is. </span>

<span style="font-weight: 400;">So, when you’ve installed an SSL certificate, the scary sign disappears, and your customers finally shop with a pocket full of trust. </span>

<span style="font-weight: 400;">Now, since you’ve got a secure website with great products, your website climbs the Google rank ladder fast. </span>

<span style="font-weight: 400;">And that’s how SSL certificates help you ace your SEO game. </span>
<h3><span style="font-weight: 400;">2) </span>Lower the bounce, the higher the rank</h3>
<span style="font-weight: 400;">Would you buy groceries that look delicious but have a ‘medically hazardous’ tag on them? You’ll keep them back faster than you say, ‘No thanks!’.</span>

<span style="font-weight: 400;">That’s what your customers do when they visit your HTTP website. </span>

<span style="font-weight: 400;">They turn the other way (towards your competition) as soon as they see the ‘Not secure’ sign. </span>

<span style="font-weight: 400;">The longer you display this sign, the more people will lose interest in you. This increases your website’s bounce rate, a clear indication that customers do not like you.  This hinders your rank.</span>

<span style="font-weight: 400;">But, with an SSL certificate, you attack the source of the problem. </span>

<span style="font-weight: 400;">No more scary signs, no more customers going away. </span>

<span style="font-weight: 400;">Lower the bounce, the higher the rank.</span>
<h3>3) Google endorses SSL for SEO and online presence</h3>
<span style="font-weight: 400;">In 2016, Google announced, “we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure”. </span>

<span style="font-weight: 400;">According to Google, “A substantial portion of web traffic has transitioned to HTTPS so far, and HTTPS usage is consistently increasing. We hit a milestone with more than half of Chrome desktop page loads now served over HTTPS.” </span>

<span style="font-weight: 400;">In addition to this, they added, “since the time we released our HTTPS report in February, 12 more of the top 100 websites have changed their serving default from HTTP to HTTPS.” This can be validated from 2017 statistics.</span>

<span style="font-weight: 400;">In fact, </span><span style="font-weight: 400;">in 2015, Google’s Gary Illes made a statement that “HTTPS May Break Ties Between Two Equal Search Results” This pushed a lot of digital marketers to opt for SSL products and switch from HTTP to HTTPS.</span>

<span style="font-weight: 400;">Moreover, Google has been actively endorsing SSL certification since 2014. And, in their official webmaster’s blog titled, “HTTPS as a ranking signal”, they recommended HTTPS encryption for all. </span>

<b>CMS wants you to get an SSL for SEO!</b>

<span style="font-weight: 400;">Popular open-source Content Management Systems (CMS) like Word Press also wants websites like yours to move to SSL. </span>

<span style="font-weight: 400;">In their 2016 blog, they stated, “First, early in 2017, we will only promote hosting partners that provide an SSL certificate by default in their accounts. Later we will begin to assess which features, such as API authentication, would benefit the most from SSL and make them only enabled when SSL is there”. </span>

<span style="font-weight: 400;">Other popular CMS continues to follow the CMS giant- Wordpress’s footsteps thus making it absolutely necessary for websites to get an SSL for SEO rankings. </span>

<a href="https://www.https.in/"><img class="img-responsive aligncenter wp-image-1612 size-full" src="https://www.https.in/blog/wp-content/uploads/2017/03/Click-Here.png" alt="check for ssl certificate" width="775" height="120" /></a>

<b>Conclusion</b>

<span style="font-weight: 400;">With more websites rising up each day, 2022 will give you a tough time ranking and leading your way in the market. This is time to get yourself an SSL for SEO purposes that puts you at the top rank.</span>

<span style="font-weight: 400;">We hope this article was helpful, we’ll be back with more updates soon!</span>

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