How to Market a Mobile App? 5 Pitfalls to Avoid
Tags: appdevelopment, android, ios, swift
Published: 2022-06-30 12:33:50

So you've built an app and are all set for a grand app launch? Competing with 1000+ apps in the Play Store or App Store is every app owner's dream! But is simply creating an app, uploading it to the stores, and receiving a few downloads will make your app a success? - Naah!


_Before you move on to the next project, you must realize that you're not yet done._

As the number of apps available on the market grows, so do the challenges for app marketers. While miraculous overnight successes occur, it doesn't work for all mobile apps. To ensure a successful app launch, you must have an app marketing strategy, the right tools, and the three E's (evolve, exceed, and execute).

## How to Successfully Launch Your App
This blog has compiled a list of the top five ways to market an app while avoiding common pitfalls successfully. Because developing an app is not a one-time business, promoting an app needs more focus. So, let's see what mistakes you make in your app marketing strategy!

**You Ignore Research And Competitive Analysis Before App Launch.**

One of the essential factors in mobile application marketing is research. It provides some excellent insights as well as the target audience. You have to discover what other people have named their apps. What made them memorable or resulted in more app downloads? What are the categories they are aiming for? Which keywords are they ranking high for? A proper analysis can help your app launch succeed and get it in front of the right audience. 
Another effective method for successful app launch research is to look at customer reviews on the App Store or Play Store. The list of positive and negative comments will assist you in understanding the customer's pain points. To stay one step ahead in mobile application marketing, create a recurring feature list and communicate it to the [Taxi app development](https://iapptechnologies.com/taxi-app-development-company) team.

**You Avoid Marketing at the Initial Stage.**
How do you successfully launch an app if you keep marketing miles away from your app? Businesses frequently mistake involving their marketing team late in the product development process. It is risky because these people plan your app's go-to-market strategies. Before the app's launch, they must understand every feature.

**So, an essential checklist of your app marketing plan includes -**

**- USP of your mobile -**a thing that can set your app apart from the crowd.
**- App Store Optimization -** You need to optimize your app store with a proper name to improve discoverability. If you have created a mobile wallet app, it may be appropriate to use the phrase "mobile wallet or wallet" in conjunction with your brand name.

**- Keywords** aid in the discovery of your app, so you must carefully choose them. Experiment a little to see which keywords work and which don't work for your app. Check the effect of changing keywords on your app's ranking.
**- App Description** - It allows you to convey a clear message to users via the App Store.
**- Plan a Beta test for your app -** It will help you gain valuable feedback from early users, fix bugs, and even rework specific workflows for successfully marketing your app.
**- Find the best channel to promote your app -** Create an excel sheet with a list of the channels. You can also use forums to promote your app.
**- Outreach Strategy -** Have an outreach strategy, app icons of various sizes, screenshots, and other app information.

## You Avoid Using Push Notifications Wisely.
Push notifications are undoubtedly one of the best ways to remind users to use your app. Such as news of re-launching the app, sending an update of an upcoming event, etc. However, it would help if you didn't overburden your users. You must understand where to draw a line. 
Because too much bugging may cause your app to be uninstalled from the user's device, regardless of how good it was, plan your push notifications carefully and give users the option to turn them on and off whenever they want. Keep time zones in mind when sending a push notification to the user.

## You Forget To Customize Email Pitch for App Review
Marketers understand the significance of sending emails to potential users shortly after the app's release. They do an excellent job of including all the essential information about the app in the emails. However, they frequently fail to personalize each email. Everything, from [mobile app development](https://iapptechnologies.com/mobile-app-development) to app marketing, must be personalized!
Why are they unable to resolve this problem? Possibilities are they don't have the name or email address of the reviewer. And if you want to add it, double-check and do not copy and paste information without checking it. Reviewers will not give it a second look if it is addressed incorrectly.

**As part of your app marketing strategy, ensure that your app review email pitch includes -**

- Name of reviewers
- USP of your app
- The cost of your app, whether free, freemium or premium
- A link to your application (both Play Store and App Store links)
- Link to your app's video trailers
- A link to your app's press release

## You Avoid using Social Media to Promote your App.
When we see other people using an app, we are also more likely to use it. We get proof and resolve uncertainty through social media, causing apps to go viral instantly. Integrating social media channels allows users to sign up directly from their accounts, saving time on registering details. They gain access to their friends and can recommend using your app as a referral point. Don't you think this can quickly spread the word about your app and impact app downloads? So, can you exclude this from your app marketing strategy?

You can encourage users to spread the word about your apps and expand their network. Allow them to invite others to join your app. Mention it on the app description page if your app has won an award for design and has been featured in a tech magazine. Quoting the news source adds credibility to your social proof. Celebrities and target influencers with your app, especially those with the most connections, as social proofing will increase app revenue.

## So, are you ready to go viral with your app?
A fantastic idea; connecting all the missing dots and then developing an app is just the beginning. To keep your mobile app successful for a long time, you must constantly be aware of ways to improve it. And you can do so if you have a foolproof app marketing strategy. Marketers must stay on top of the app ecosystem to increase the chances of app success and avoid these common pitfalls.