A Comprehensive Guide On BigCommerce
Tags: bigcommerce, guide
Published: 2022-02-21 08:30:13

BigCommerce is one of the leading eCommerce builders for building online stores of all scales. The platform is well known for offering maximum scalability to the stores developed. With several overwhelming options available in the market, people still choose BigCommerce because it offers more built-in sales tools than their counterparts. 

The features offered by this platform are further combined with excellent multi-channel integration and advanced SEO for maximum benefits. The platform is curated precisely to help boost large businesses into big leagues with minimal effort. 

Let us dive deep into what BigCommerce is and what you should know about this platform.

## What Is BigCommerce?

BigCommerce is an open SaaS platform that is currently leading the eCommerce era. With the help of this platform, a business like yours can discover endless possibilities to develop, innovate and grow. BigCommerce enables businesses to craft appealing and creative store experiences. 

It has numerous attractive design tools and enables the control of operational complexity using a secured eCommerce platform. Additionally, BigCommerce can outperform the competition since it offers rapid consumer experiences. 

## Why choose BigCommerce?

In the era where people prefer online sales more than they ever used to, many people are planning to open an [eCommerce store](https://dev.to/fenixcommerce/the-top-7-ways-you-can-prepare-your-ecommerce-store-for-the-holidays-4cbh). Also, when one hears about an eCommerce store, Shopify comes to their mind by default. The chances are that you are already aware of BigCommerce since it has been a significant player in the market for years now. 

Over the years, the customer base of [BigCommerce](https://dev.to/terasol_app/bigcommerce-review-8-awesome-features-benefits-drawbacks-1ggl) has grown to a great extent, and it now has tens and thousands of merchants using the platform. There are a lot of features offered by BigCommerce to make the journey of developing an online store easy and convenient. It has a visual editor for building pages, has all essential utilities, enables mobile optimization, offers theme customization, and several other features packed in a single platform. 

## Key Features Of BigCommerce

As discussed above, BigCommerce offers several features to make it easy for businesses to develop and manage an online store. With the help of eCommerce website development services, they can make the most of the eCommerce industry. Below we list some of the core features of BigCommerce for you to make an informed choice. 

**- SEO & Analytics Optimization**

BigCommerce is an eCommerce store development platform that comes with built-in SEO features. The SEO features help businesses to rank their website better on the search engine. Furthermore, it helps businesses to gain enhanced exposure in the industry. It also has an analytics dashboard that offers consumer insights to the business, page visibility and a deeper knowledge of the product level performance.

By improving the SEO of your online store, you can easily outbid your competitors in the search engine and attract more consumers. 

**- Theme Customization**

With BigCommerce, you get the advantages of building a fully customized eCommerce store. That said, if you want to build a store based on particular colour schemes of your brand, you can do so with BigCommerce. You will get fully customizable themes with built-in Javascript, HTML and CSS for easy edits. You are free to choose the theme that matches your business type and personalize it further to give your consumers a more realistic shopping experience. 

**- Payment & Inventory Management**

BigCommerce comes with numerous third-party payment facilities and services to make shopping experiences the best for the consumers. The platform enables a business to accept payments from several companies, including PayPal and many more considerable providers. This feature enables businesses to decide which option will be the best for their needs. 

**- Headless Commerce**

BigCommerce allows the users to separate the front end and the back end of their store. That said, this feature provides the benefits of developing whatever you want, whenever and wherever. Additionally, it significantly enables you to improve your online store's customer service. 

For instance, if you are using [WordPress](https://dev.to/susanhallam/an-introduction-to-using-wordpress-as-a-secondary-cms-49i7) as a CMS to manage the front end of your store, you can easily manage its backend with the help of Bigcommerce. It offers channels toolkits, integration of digital experience, and several other benefits to allow you to make the most of it. 

**- Cross-Channel Commerce**

Bigcommerce enables you and your business to manage and integrate all other selling channels. That said, you can sell your products through marketplaces, brick and mortar, social commerce, multi-storefront, etc. 

1. Marketplaces: You can sell your products at your consumer's shop by integrating some of the top marketplaces such as eBay, Google Shopping and Amazon to your eCommerce store. 
2. Brick and Mortar: With Bigcommerce, you can update your in-store sales automatically with the POS systems, which include teamwork, commerce and much more. 
3. Social commerce: It provides you with the flexibility of capturing more consumers on social channels with Pinterest, Facebook, and Instagram integrations. 
4. Multi-Storefront: It allows you to switch between storefronts with one single login easily. 

**- Reliability and Security Features**

In addition to the features mentioned above, BigCommerce has contingency and safety features that help troubleshoot and protect your website. 

1. Certified Secure: The Bigcommerce platform is ISO/IEC 27001:2013 certified and is also Level 1 certified as both a Merchant and Service provider. 
2. World-Class Uptime: The platform of BigCommerce operates on a High Availability Infrastructure that enables them to deliver the utmost level of resiliency, uptime and performance. 
3. Backup and Restore: You can reinforce your store's data with two data centres and a third backup data centre separated to mitigate potential failure. 

**Conclusion**
When getting an eCommerce website developed, you should hire the best [eCommerce website development services](https://www.weblineindia.com/ecommerce-development.html). Bigcommerce is an excellent platform for building your new online store. All the helpful features provided by the platform make a user consider Bigcommerce compared to the competitors. All in all, it offers everything that you will need to sell your products efficiently. The platform offers end to end solution which you can customize well.