How to perfect Pinterest marketing and ads?
Tags: digitalmarketingcompany, socialmediamarketing, marketingstrategies
Published: 2022-06-23 09:30:42

Many entrepreneurs use social media platforms like Facebook, Instagram, and Twitter to promote their business brands. But most of them forget to use Pinterest. It is the best social network that enables you to visually share and find new interests by posting videos or images to their personal or other boards. You can also browse the things that others have pinned.

Why do you need to use Pinterest?

There are many reasons to utilise Pinterest. For example, if you have an [e-commerce business](https://www.geekschip.com/blog/e-commerce-business-by-using-digital-marketing-techniques), use Pinterest to promote it using Pinterest ads and marketing strategy.

Top reasons to utilise Pinterest

● Most of the pins on Pinterest are from different business websites. All of the people use it.

● Pinning on this platform will allow your business to be more discoverable.

● It helps you to interact with the customers easily.

● It will help you in building your brand image.

● The content on Pinterest lasts longer and doesn’t disappear like on social media channels.

To perfect the Pinterest marketing and ads, you need to consider some things to create a Pinterest marketing strategy and use strategies for using Pinterest ads.

Things to consider for creating a Pinterest marketing strategy

Regularity -

Pinterest recommends you to pin about 10-12 pins daily to show up in the search results and your followers' feeds. It also relies on the time when you are pinning. The peak time is 8-11 PM, mainly during the Weekends. So it is the best time to post on Pinterest.

Promotion -

The promotion of your content doesn’t stop only on Pinterest. You can cross-promote your pins on other social media platforms to raise your followers and drive more traffic to your website.

SMART goals -

Here the smart goals are represented as specific, measurable, achievable, relevant, and time-limited objectives. You need to be clear about the goals that you want to achieve using Pinterest. It will help you to monitor your achievements.

Planning -

It is necessary to keep your Pinterest boards inspiring and relevant. Therefore, you must plan on designing your pins by arranging them on the boards to captivate the user’s attention and motivate them.

Tips for Pinterest marketing -

Use these Pinterest marketing tips to use this platform for your business promotion and growth.

● Get the pin button:

The save or pin button on the website’s product pages makes browsers pin a link to the personal boards. Using it will lessen the burden and allow your customers to engage with you. It will enable you to learn who has pinned the content from your respective website. It provides an opportunity to interact with your potential customers.

Storytelling

Telling stories will captivate your users' attention, build an emotional connection, and transform how people view you. Most humans purchase a business product depending on their emotions. So storytelling is the better way to trigger emotions.

Pinterest is the best tool for telling stories. You can create a board that shows a story. So many individuals get ideas every day from Pinterest. So stay true to your brand, be creative, and enjoy using this platform.

Add the follow button:

You can show people that you are a pinner by utilising the follow button. It diverts users to your profile directly and encourages them to follow you. You can embed this button everywhere you connect with people, like on your newsletter, blogs, emails, pop-ups, or websites.

Imagery:

The images you put on your Pinterest boards should be visually attractive to compel people to share them on their boards.

Pinterest Ads:

You can have more exposure if you utilise Pinterest ads. If individual searches for something they need and may have found your product's webpage pictures on Pinterest through Ads posted for promotions as pins. You can develop Pinterest ads to improve your sales, drive user engagement, and build awareness.

You can simply -

● Choose the pin.

● Design a goal.

● Pick your target audience.

● Set up your bid.

● Pay for the result

● Monitor what is working well and

● Change the tactics accordingly

Best Pinterest advertising strategies you should use

These are the best Pinterest advertising strategies that you have to know about -

Do keyword research -

Before advertising to the target audience, you need to know what kind of things they are looking for on Pinterest. So, check randomly by searching that you think your target customers are utilising. If you don’t find any such search results, you are not using proper keywords.

Get the new keyword ideas depending on what Pinterest recommends to you. Then, do the keyword research in-depth and check the competition of keywords in a tool like UberSuggest.

When you finally have the keywords input into the ad campaign, you will create it on Pinterest.

Optimise the SEO of your Pinterest -

Many of them don’t know Pinterest is not just a social network but also a search engine. The algorithm of this platform depends on keywords to show the content that the users are interested in and make your pins appear on the search engine result pages(SERP).

So it is crucial to include the SEO keywords like your name, description of the profile, and board descriptions. Also, make sure to embed keywords within the pin content. So the accurately optimised profile will let your ads reach more individuals.

Use different kinds of Pinterest ads and campaigns -

Pinterest offers a variety of ad options for promoting your brand. They are like - promoted pins, one-tap pins, cinematic pins, and video pins.

The other way to promote your brand is to utilise Pinterest campaign strategies such as building brand awareness, driving website traffic, creating pin management, using videos to build your brand, and encouraging application installations. You can now

choose the campaign as the first screen on which you can create an ad. Selecting them relies on your goals. Building traffic campaigns is the best way, to begin with your Pinterest ads.

Conclusion

Here we discussed the things that should be considered to develop a marketing strategy and tactics to use for Pinterest marketing perfection. We learn about the Pinterest ad strategies to utilise for promoting your brand. So, these are the ways to perfect Pinterest marketing and ads.