Pimcore or Akeneo as your best e-Commerce solution
Tags: pim, pimcore, ecommerce, cms
Published: 2022-01-13 13:21:24

The value of comprehensive product data management has grown enormously in recent years. Managing product information and optimizing it in digital commerce is now crucial as it helps tailor the experience to better engage and retain customers and encourage better shopping behavior. Better synergies between the PIM system and the digital trading platform are now more important than ever to adapt the experience to the user’s context. In fact, increased business demand for personalized experience with relevant offerings has led companies to seamlessly integrate the PIM system with their digital commerce engine.
 
Therefore, companies should not fail to test and select appropriate PIM solutions for their e-commerce initiatives. Here we discuss which PIM platform to choose between Pimcore and Akeneo

## Why you need a PIM

First, let's understand why you need a PIM platform. The PIM solution offers a simplified way of organizing, consolidating, enriching and publishing high quality product data on different channels. IT enables marketing, trade and product teams to create, maintain and use unique, reliable and shared versions of rich product content and digital assets for multi-channel marketing and unified commerce

A PIM platform enables you to:

- Organize and govern product data and rich product catalogues with custom hierarchies, modeling, versioning, enriching, and multi-channel ready publishing capabilities

- Create a link between product data, digital assets, master data, content and commerce, and customer data

- Automate operations to optimize performance and improve product data quality and accuracy

- Improve data quality, data governance, and management

- Increase the speed of new product launch

- Multi-channel publishing for digital, social, and print for consistency and accuracy

- Personalize the digital experience for any touchpoint in real-time

- Drive compelling and personalized digital experiences for positive brand experience and improved customer loyalty

- Amplify product proliferation and personalization

## About Akeneo

Akeneo is a leading global provider of Product Experience Management (PXM) solutions that help retailers and brands deliver a consistent and enriched customer experience across all sales channels, including e-Commerce, mobile, print and retail.

Product Features:

- Content Syndication

- Data Modeling

- Data Quality Control

- Digital Asset Managementv

- Documentation Management

- Version Control

**Key Strenghts**

Akeneo PIM makes it is easy and simple for retailers and brands in B2C and B2B markets to collect data from any source, enrich and control the quality of product information, and distribute it to multiple channels such as e-commerce, mobile, print, and points of sale.

## About Pimcore

Pimcore is an Open Source digital platform that aggregates, enriches, manages enterprise data, and provides up-to-date, consistent, and personalized experiences to customers. It offers a centralized solution for PIM, MDM, DAM, CDP, DXP/CMS, and digital commerce in a seamlessly integrated platform

Product Features

- Content Syndication

- Data Modeling

- Data Quality Control

- Digital Asset Management

- Documentation Management

- Master Record Management

- Version Control

- Custom Portals

- Digital Experience Platform (DXP/CMS)

**Key Strenghts**

Pimcore's consolidated platform empowers enterprises with a single 'trusted view' of information (product, asset, and customer) to eliminate data silos, optimize operational efficiency, improve customer experience, and minimize IT costs.

## Conclusion

Pimcore is a very flexible system, open-source without any license cost. The key features customers love about Pimcore is its completely flexible and extensible data model that allows creating complex data models with ease. Akeneo is also open source. It has simple implementation with powerful functionality, but customers suggest that it needs to enhance UI interactions.

Read full comparison of Pimcore and Akeneo [here](https://factory.dev/pimcore-knowledge-base/whitepaper/pimcore-vs-akeneo).