12 EFFECTIVE LEAD GENERATION STRATEGIES FOR HOUSE RENOVATION CONTRACTORS
Published: 2022-06-10 20:14:27

To stay afloat, lead generation is one of the most important concerns for any company. Home improvement companies either lack the resources or the expert knowledge to generate more leads. Whether you are a small or large contractor, your remodeling business will benefit from both online and offline marketing.

Obtaining home improvement leads is a new method of increasing sales, and many construction companies are unaware of its benefits. Only by employing the following sales and construction techniques will home builders be able to thrive and grow their businesses.

1. Direct mail to your most important customers

The quickest way to generate leads is to identify your most important customers and approach them directly via direct mail. Many of them will dismiss it at first, but it can undoubtedly help you maintain a positive public image.

Create a targeted list of potential prospects in your industry, and then use email marketing to keep customers interested. This straightforward strategy is one of the most effective and low-cost methods of advertising and expanding your business, and it has been shown to more than double the earnings of many construction companies.

2. Internet marketing for lead generation

To attract targeted website visitors, a variety of online lead generation techniques are used. Home improvement consultants can use [search engine optimization](https://mackmediagroup.com/search-engine-optimization) (SEO) to market themselves and pay-per-click search engines to acquire leads (PPCSE).

Blogging is another method that can be beneficial to many clients. These methods can help you identify leads and get your website or blog posts in front of people who are looking for home improvements.

3. Advertising

Advertising is one of the most effective ways to generate leads, and every home improvement consultant should use it. Advertisements with enticing headlines should be placed in the papers that your clients read.

They can also place advertisements in email campaigns and on various websites, allowing their target audience to see and learn about them. They can gain a long-term customer by advertising aggressively.

4. Getting leads through offline marketing

Offline marketing is old-school, but when done correctly, it can generate long-term leads for their business. It entails calling customers to inform them of newer products. You can also write letters emphasizing your fantastic deals and put your phone number in various phone directories.

5. Obtaining leads from lead generation firms

Many brokers generate leads in order to assist home improvement businesses in increasing sales and contracts. The primary goal of these brokers is to identify leads and sell them to home construction companies that want to see consistent market success.

This method has also proven to be capable of generating high-quality leads in order to generate more customers.

6. Participating in Local Facebook Groups

The first proven marketing strategy for generating new leads for your home service business is to use local Facebook groups. If you haven't already, this is one of the simplest ways to become the go-to contractor in your neighborhood and generate a slew of qualified leads.

All you have to do is go to Facebook, search for your city's name, and then select Groups from the menu. When you press enter, you'll be presented with a list of groups that match your search criteria. Finding large community-type groups that encourage collaboration and sharing is critical.

7. Google My Business, Yelp, And Facebook Reviews

The next step is to use reviews on your Google My Business, Yelp, and Facebook pages. Reviews act as salespeople for your company. In fact, 97 percent of consumers research local services online, and 88 percent trust online reviews as much as personal recommendations. 

If you're not highlighting your positive reviews, you're missing out on the power of social proof and its proven ability to drive new leads for your business via platforms like:

Google My Business
Yelp
Facebook Groups & Marketplace

Locals seeking general contractors and other home service providers are likely to use these websites, as well as third-party directories such as Angie's List.

But don't start a page until you "have" reviews! Get listed first, then work on developing a strong online reputation through quality reviews.

You may need to prompt customers to leave reviews in three places, but if you hand them an iPad and walk them through the process, they'll be more than happy to assist if you've delivered on your promise (if not, a small gift card can go a long way).

8, Facebook Special Offer Promotion

Promoting a special offer on Facebook is a fantastic way to generate exclusive home improvement leads for your company. The key here is to offer something that will get your foot in your customer's door rather than something that will make you a lot of money right away.

It's essentially a loss leader, and once your sales team arrives, it's their responsibility to upsell the customer if and when the opportunity arises. This strategy requires a small investment in Facebook ads, but it can be well worth it if done correctly.

Using Facebook to promote special offers and bring in new leads for our contracting customers is a big part of what we're doing, so it's definitely a strategy that can help you build the constant influx of home improvement leads that you're searching for.

9. Sharing Relevant Facebook Content

Promoting a piece of content to your ideal prospects is another strategy that necessitates a marketing budget and, once again, makes use of Facebook's powerful ad platform.

This works particularly well for home improvement companies that provide more expensive options, such as roofing, window and door installation, and landscaping.

A roofer looking for more roofing leads, for example, could make a video, slideshow, blog article, or even a PDF that goes over all the telltale signs that you might need your roof repaired and then promote it on Facebook.

Show them how they can save money by being proactive with their roofing needs. Anyone who shows interest in this content could be a potential lead for your company.

You can even collect contact information in exchange for your content—email, phone number, or both—to turn this into a direct response marketing strategy.

People may not contact you after viewing a single blog post, video, or PDF, but with Facebook ad retargeting and nurturing, you can create a marketing funnel that generates exclusive home service leads for you month after month.

10. Use Instagram locally

There is no better platform for a home improvement consultant to do this than Instagram (okay, Houzz is awesome too, but Instagram is up there).

More importantly, because Instagram is still in its early stages, you can still reach your right audience and get a high user engagement on your posts without spending money on ads (at least not yet).

You don't need millions of followers or to post a dozen pictures per day to make Instagram work for your local contracting business—all you need to do is be consistent and use Instagram's location feature.

This will get you featured in your city's location feed, which means that anyone who sees your city's Instagram location (which many people do to see what's going on in their neighborhood) will also see your post!

You can become the go-to roofer, general contractor, or other in your area by frequently appearing in your city's location feed because people will be reminded of your business.

This is a huge opportunity that most contractors are yet to capitalize on.

11. Respond to Questions with Content

As a contractor, you probably get the same questions from your clients over and over. Answering those questions through content is an excellent way to demonstrate expertise.

When you become an expert, it becomes much easier to book new jobs because you are seen as the only logical solution to your customers' problems.

For instance, who would you hire to repair your roof?

Don't think for a second that content marketing is only for big brands and tech companies; it's also effective for general contractors. Over time, this new content will begin to rank organically on search engines.

If your local SEO game is strong and you've built out a complete Google My Business profile with a good number of reviews, your content is likely to be found by your ideal prospects.

12. During Jobs, Approach Neighbors

We don't stop there because we focus on online marketing to generate leads for our contracting customers. One of the simplest ways to obtain exclusive home improvement leads is to simply ask the neighbors of the people you're working for if they're interested in what you have to offer.

For example, one of our asphalt contractors commits to knocking on five doors after each job to see if he can get new business while he's there.

If the answer is yes, he completes the task and increases his revenue.

If the answer is no, he asks if next year would be a better fit, and if so, he leaves the person's contact information.

And this is applicable to almost any home improvement business! You probably won't start a new roofing job right away, but you can knock on doors, show off your recent work (by literally pointing to the roofing job you just finished next door), and see if there's any interest.

If not, leave a business card or brochure and let them know you're available to assist them when the time comes.

A straightforward, non-aggressive sales pitch that is highly effective in generating exclusive home improvement leads.

Conclusion

Using these strategies, you can generate the most leads with the least amount of effort. These methods also produce a large number of free home repair leads as well as high-quality home improvement company leads. These leads are also beneficial in the marketing of [interior house painting](https://customcolonialpainting.com/interior-painting/) and [residential roofing](https://morrisseyconstructionllc.com/roofing-services/residential/).