Marketing - from imagination to automation
Published: 2021-08-31 09:01:57

Marketing is a multifaceted field that includes creativity and strategy. Marketing teams need to focus on the current market challenges and adapt to state-of-the-art tools to provide satisfactory services. Marketing automation is the best way to avoid wasted time and energy in an unpredictable marketing environment.

Marketing automation helps with lead generation, nurturing, scoring and measuring ROI. [Robotic Process Automation](https://fastpathautomation.com/) can help organizations grow in complexity and scale. It can also save time and money. Marketing automation systems like [RPA](https://fastpathautomation.com/) scale with your business and provide good results.

<h2>What are the benefits of marketing automation?<h2/>

According to HubSpot, 76% of companies report that they use marketing automation tools in 2021. 
We have already mentioned that the conventional processes for automation are repetitive and monotonous. Yet, 42% use software robots to create content. Marketing automation systems can generate high-quality content quickly by following strict guidelines and having easy access to a large area of information. HubSpot survey respondents used marketing automation to manage tasks, while 31% use chatbots. 

<h2>Marketing automation: The benefits<h2/>

•	Save time - Once your marketing automation system is set up, you just need to update it and make sure everything is optimized. Software robots only require regular maintenance.

•	Marketing qualified leads - Maybe you will not be able to nurture every single conversion your business receives. An automated system that scores prospects and assigns them scores allows you to spend more time nurturing leads.

•	Marketing and sales partnerships: Manage your sales - Your campaigns will succeed if you have a strong lead qualification process and automated hand-off from marketing-qualified leads to sales-qualified leads. It is all dependent on the cooperation between your sales and marketing teams. Automating email marketing can help bridge this gap for your business. Marketing automation software can make this transition easier and help your team convert qualified leads to customers.

•	Personalize the customer experience - Marketers must adapt their strategies to stay ahead of changing consumer behavior. Marketing automation is here to help. Automation allows you to create customized journeys by segmenting and tracking content downloads. To better target prospects, you can use lead scoring and grading systems. This strategy will enable you to deliver the correct content to the right buyer at the right time.

•	Spend money efficiently - Marketing automation software is a tool that captures leads, nurtures them, analyzes and improves your marketing ROI. Before you make a purchase, be sure to try out various platforms. Consider how much time it will take to organize and transfer the knowledge!

•	Scale with ease - You do not want your competitors to grow faster than you. Marketing automation is essential for creating a scalable marketing system. Automated processes are necessary to scale up growth.

Conclusion
Marketing automation can help you implement a better digital strategy. You do not need to click the send button for every email, message, or campaign. Once you have launched a campaign, you may focus on other tasks, and then analyze the results to improve your marketing plan. Automated marketing strategies are a great way to save time, increase revenue and improve ROI.