The Role of Artificial Intelligence in Boosting Customer Experience With Mobile Banking

Tags: ai, machinelearning
Published: 2021-12-30 08:23:48


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Over some time, Artificial Intelligence (AI) has gained a lot of popularity. It is a technology that forms the base for all computer learning. The amount of data generated by humans and machines makes it difficult for humans to absorb, understand, and make complex decisions. However, with AI along with deep learning, the best possible decisions can be made easily. It would not be wrong to say that technology has become an important part of our life. Many people are using this technology to perform a task. Some of the best examples of AI technology are Amazon’s Alexa and Siri as personal assistants to perform everyday tasks.

What is Artificial Intelligence

So, what do you understand about Artificial Intelligence? Well, Artificial Intelligence or AI can be described as a cluster of complementary technologies. These technologies include Machine Learning (ML), natural language processing, and expert systems. The key functionality of AI technology is understanding and acting similar to how the human brain does. This has completely transformed the way businesses serve their customers to enhance the overall customer experience. With the help of an [**AI development company**](https://www.ecosmob.com/artificial-intelligence-development/), enterprises can get the best custom AI development services to providing a more personalized and unique experience to their customers.

Some of the key AI development services that are high in demand include:

Custom AI Application
AI Application Development
Customized E-commerce Website
Chatbot Support Service
Natural Language Processing
AI Visual Technology

Several industries are benefiting from using AI technology. The banking sector is one of the many industries that are leveraging the benefits of Artificial Intelligence. The tasks previously performed by humans are now completed quickly and accurately by machines with their ability to interact and learn to execute various tasks. Things accelerating the widespread usage of AI technology in the banking industry are the availability of data, cloud computing, open-source software, and fast processing speeds. 

Many banks and financial service providers adopt AI technology to boost the customer experience and stay relevant in today’s market. Some of the AI technologies widely used in the banking industry include voice recognition, predictive analytics, and recommendation engines. 

Role of AI Technology in Improving Customer Experience with Mobile Banking

Do you know that more than 65% of millennials use mobile banking and check their phones 45 times per day? They spend most of their time using mobile applications to complete various tasks. Applications equipped with AI technology are one of the best tools to meet customer expectations with predictive, contextual, and personal services. For the banking industry, investing in AI-based applications can be beneficial for banks in offering their customers personalized insights and suggestions wherever and whenever they want.

Below mentioned are some of the key ways in which AI can augment the mobile banking experience, have a look:

Improved Customer Experience

In today’s highly competitive marketplace, customer experience plays the most important role. Customers expect quick, personalized interactions and support from their service providers. Banks can utilize AI technology to gather data from mobile devices while using ML and data analytics to provide the most relevant information to the customers or redirect them to the most appropriate channel or department. When a customer is connected directly to the relevant person or department, they can get their issue or query resolved quickly and efficiently in real-time. This helps to enhance their experience.

Personalized Communications and Recommendations

In the banking sector, customers may share some of their personal information to get the best custom advice, service, or offer. Here comes the role of AI. With the help of AI-enabled Robo-advisors, also popular as online wealth management services, banks can deliver automated, algorithm-based portfolio management advice. This eliminates the requirement of a human representative. Besides, it increases banking services’ accuracy, reliability, security, and efficiency while offering personalized communications and recommendations.

Developing Strategies for Future Events

Apart from offering personalized communication and advice, AI technology is also useful in helping customers plan important events in their future. Based on their current information, AI-enabled mobile banking applications can create precise strategies for future events. For instance, a customer is planning to buy an asset, the AI-based app can be used to generate a budget with estimated expenses in the near future. 

Automated Transactions and Bills

With the help of AI-based mobile banking applications, customers can easily carry out various transactions without visiting the banks personally. Besides, they can automatically pay their bills based on their due dates. All these help save a lot of time while eliminating the tiresome job of manually entering every transaction.

Automated Reminders

Mobile banking is one of the best ways to remind customers about their current account balance. This helps them to plan things according to their budget. Banks can also send automated reminders to their customers regarding pending bill payments, upcoming expenses, etc. 

Conclusion

Undoubtedly, AI is the future of all complex decision-making. It empowers banks with advanced technical capabilities and related mobile services to help them stay ahead of their competitors in the market. Those still looking for AI-based applications must connect with Ecosmob Technologies. We are a professional AI development and [**Machine Learning Development**](https://www.ecosmob.com/machine-learning-development/) company offering various AI-based services. Our experts can provide customized application development services to meet the specific requirements of their clients.