5 Best Practices you must incorporate in your E-Commerce UI Design
Tags: ux, digitalcommerce, design
Published: 2022-01-05 11:10:38

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">It&#39;s 2022. Do you believe developing your eCommerce website is enough to sell effectively online? Design is paramount in deciding how many visitors convert into customers after coming to your website.&nbsp;</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">The eCommerce industry is growing leaps and bounds, and it&#39;s a sophisticated ever-evolving platform with technical and digital advances made constantly. 2021 alone witnessed </span></span></span><a href="https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/" style="text-decoration:none"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#1155cc"><u>2.14 billion</u></span></span></span></a><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000"> digital buyers worldwide, and the numbers for 2022 are not shrinking.&nbsp;</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">But is that all enough for you to start and grow your business? The numbers depict the increasing competition around the market. To survive this competition and stand out from the curve, eCommerce websites are bound to invest in </span></span></span><a href="https://www.netsolutions.com/insights/20-ecommerce-ux-design-practices/" style="text-decoration:none"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#1155cc"><u>effective eCommerce UI practices</u></span></span></span></a><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">This blog depicts the primary UI design elements that impact the website&#39;s usability, functionality, and user experience.</span></span></span></p>

<p style="text-align:justify">&nbsp;</p>

<h2 style="list-style-type:decimal; text-align:justify"><span style="font-size:17pt"><span style="font-family:Arial"><span style="color:#0e101a">Invest In Mobile Responsive Design</span></span></span></h2>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">With smartphones making the second staple for humankind worldwide, if eCommerce websites aren&#39;t already taking mobile-responsive designs seriously by now, they&#39;re going to lose ground to competitors who&#39;ve leveraged this already.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">In fact, with the m-commerce numbers soaring high By 2024, the number of mobile shoppers in the US is expected to exceed 187 million dollars in revenue, with 79% of smartphone users have made a purchase online using their mobile devices.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Your eCommerce website should adjust and accommodate different screen sizes to provide a seamless, satisfactory user experience to all your website visitors.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Alongside, the critical focus should be on designing the product pages, so it requires minimal zooming. That way, your users can easily and quickly find what they are looking for without bouncing.&nbsp;</span></span></span></p>

<p style="text-align:justify">&nbsp;</p>

<h2 style="list-style-type:decimal; text-align:justify"><span style="font-size:17pt"><span style="font-family:Arial"><span style="color:#0e101a">Don&#39;t Complicate Your Navigation Process</span></span></span></h2>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Imagine juggling yourself in a maze, trying out all the complicated ways to reach your destination. You won&#39;t consider it the second time, right?</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">A complicated navigational process can distract users from taking the final action of finishing the purchase. If they don&#39;t understand how to move around the website, what are the odds of completing a transaction? None.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Visitors should be able to find what they&#39;ve been looking for ideally in three clicks.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">It helps you rank better by enhancing your SEO. The more concise your movement between your web pages is, the higher the probability of domain authority and trust to flow into internal pages.</span></span></span></p>

<p>&nbsp;</p>

<h2 style="list-style-type:decimal; text-align:justify"><span style="font-size:17pt"><span style="font-family:Arial"><span style="color:#0e101a">On the Product Results Page</span></span></span></h2>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">If your eCommerce site includes a complicated inventory with plenty of category products and layers, you should consider including a navigation process for the product&#39;s results page.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">You can include the following elements in the page&#39;s design to help shoppers narrow down on the number of products they can view at a time-</span></span></span></p>

<ul>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Sorting: It shows products based on the shopper&#39;s preference and priorities.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Filters: It helps narrow down results according to product specifications.</span></span></span></li>
</ul>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">A consistent User Interface is vital to provide an experience that shoppers would love returning to your website to shop more. Consistency makes the navigation effortless and fuels up the chances of finishing the purchase with an omnichannel approach towards shopping.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Filters/Sorting provides a predictable &amp; comfortable experience to shoppers without unexpected friction for the shoppers.</span></span></span></p>

<p>&nbsp;</p>

<h2 style="list-style-type:decimal; text-align:justify"><span style="font-size:16pt"><span style="font-family:Arial"><span style="color:#000000">Simplicity Appeals to a Broader Audience</span></span></span></h2>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Your audience cares more about the simplified shopping process; rather, all the jingles you add to your online store. Ensure that your website is easy to browse and digest without the fancy drama you think might add value for the engagement.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Minimalism and cleanness attract visitors with their refined product categorization and help them focus on taking their desired action.&nbsp;</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Everything that takes space on your website should be purposeful without overloading too much information that preoccupies the shopper&#39;s intention of buying. Your best bet will be keeping your website light, spacious and putting extra attention on plenty of required white space to keep the focus intact on the primary content. Complexity and too much information confuses buyers from understanding and appreciating the website.&nbsp;</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">However, you should try what works best for your audience and niche and test innovative ideas, but the higher chances of risk persists in the eCommerce industry. Therefore before optimizing your site with fresh ideas, study the patterns your competitors have taken, whether it helped them fly or fall?</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">The best practices that make a website that sells-</span></span></span></p>

<ul>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Plenty of white space</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Colour palette with a mix of three colors maximum.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Pure shades and tone.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Accessible and readable fonts.</span></span></span></li>
</ul>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Your most important information should not get lost behind the flashy designs.</span></span></span></p>

<p>&nbsp;</p>

<h2 style="list-style-type:decimal; text-align:justify"><span style="font-size:16pt"><span style="font-family:Arial"><span style="color:#000000">Add Call-To-Action Buttons</span></span></span></h2>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">As we read earlier, all the UI practices should be exercised with the primary intention of increasing sales on your website, and CTA buttons play an exemplary role in increasing sales and conversion rates on your website.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">However, they are several psychologically proven techniques to incorporate to receive maximum benefit from the CTAs. All the Call-to-Action buttons should be color contrasted, visible, and easy to find in the window. They must create a sense of urgency and FOMO (Fear of missing out) in the visitor&#39;s mind.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Effective CTAs strengthen the buyer&#39;s motive and make them feel confident about their actions. Furthermore, they guide them through a frictionless next step.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">These are some quick best practices for maximum conversions-</span></span></span></p>

<ul>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Set the stage for your visitor to take action with context- Make the next step so obvious, your prospects become eager to take it.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Avoid confusion build-up -Make the CTAs stand out effortlessly to avoid confusing visitors.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Put your best ideas for the CTA: If you know it&#39;s a good idea, your customers will catch the enthusiasm.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Make the process easy and spontaneous: You&#39;d want them to keep coming to buy from you; it&#39;s essential they love the process.</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Create urgency- Give them a reason to &quot;act-now.&quot;</span></span></span></li>
	<li style="list-style-type:disc"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Personalize your CTAs to build trust- Keeping them personal helps build trust and relationships.</span></span></span></li>
</ul>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">Apart from the general competition, what works best for you can constantly shift upon your niche and target audience. Therefore keep experimenting with your CTAs and run A/B testing to find your best fit.&nbsp;</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">However, ensure your CTAs do not mix up or compete with social buttons of pop-ups that might distract the visitor&#39;s attention.</span></span></span></p>

<p style="text-align:justify"><span style="font-size:15pt"><span style="font-family:Arial"><span style="color:#0e101a">&nbsp;</span></span></span></p>

<p style="text-align:justify"><span style="font-size:15pt"><span style="font-family:Arial"><span style="color:#000000">Wrapping Up</span></span></span></p>

<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial"><span style="color:#000000">This article read through all the fundamental yet significant User Interaction essentialities that are likely to play an essential role in your business&#39;s lead generation and conversion process. According to your industry and customer orientation, you might change or add a few more UI practices. However, it&#39;s essential to read and understand what makes your customers interested in your website. When you know your user experience thoroughly, you can build up their interests and short down what hinders their buying process. </span></span></span></p>