Centralize Identity For Security and Customer Experience
Tags: security, devops, productivity
Published: 2022-02-17 19:24:24

### Partnering with a provider to centralize identity lets you maintain control over your data without compromising user experience.

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Consumers expect the web apps and services they use to be intuitive while also requiring secure and private transactions and a low-friction experience. A good example of this is the increasing demand for biometrics, the use of a person’s physical attributes like a fingerprint or face scan to prove identity and control access. Consumers have become accustomed to the security and convenience that using a fingerprint to unlock their smartphone offers, so using the same technology to secure your web app is an intuitive way to help secure their account data.

[Auth0’s recent global survey](https://info.auth0.com/erwartungen-und-realitat.html), including more than 2,000 consumers and 200 IT/marketing decision-makers in Germany, found that 31% of German consumers are more likely to sign up for a service if it offers biometric authentication. Yet only 17% of German businesses offer this feature. SO biometric authentication is one way for businesses in the DACH region to better align themselves with their customers’ expectations for security without compromising their customer experience (CX). 

Partnering with an [Identity as a Service (IDaaS)](https://auth0.com/blog/what-is-idaas/) provider who understands how to combine an intuitive user interface with strong security measures like that offered by biometrics can bring additional benefits to your organization. For example: freeing your in-house development talent to focus on your core product, helping you meet regional data privacy regulations, and maintaining active control over your user data.

## Let Your Internal Talent Focus on Your Core Product

Germany is not only the largest economy in the EU; it is also home to the largest software developer talent pool in the region. [As of 2019](https://www.cbi.eu/market-information/outsourcing-itobpo/software-development-services/market-potential), there were more than 900,000 developers in the country, with a majority describing themselves as [Full-Stack front-end developers](https://insights.stackoverflow.com/survey/2021). To ensure your in-house dev teams can focus on those strengths, don’t distract them with an identity project. At Auth0, identity is our core product. Our teams built, maintained, and enhanced a Customer Identity and Access Management (CIAM) platform that incorporates industry security standards, an expert understanding of regional data privacy regulations, and a highly customizable set of integrations to bring you exactly the right mix of security, privacy, and CX.

Our identity specialists bring their expertise and knowledge to secure your authentication and authorization processes while also bringing your customers the tailored, low-friction CX they expect. That allows us to help you build a solution that will be capable of incorporating your needs in the present — while remaining extensible enough to scale with your plans for the future. 

The centralized identity solution you build will unify authentication for your platforms, services, and web apps. This single source of truth (SSoT) for your customer identity data is easier to secure than disparate, siloed data stores for each system. It also limits your attack surface by eliminating multiple access points and login boxes. 

[Read more...](https://auth0.com/blog/centralize-identity-for-security-and-customer-experience/?utm_source=content_synd&utm_medium=sc&utm_campaign=ciam)