Top 10 E-Commerce Design Trends in 2023
Published: 2023-10-27 08:45:58

Ecommerce evolves every year. Today people look for innovative, engaging & seamless experiences and personalization. These features are important to give your buyers an in-store-like experience. That’s why it’s important to focus on online reputation and latest trends to secure long-term customers. In 2023, e-commerce stores need to stay on the top of the latest design trends to ensure they stay relevant and competitive in the online marketplace. 

From personalization, mobile-first approach, and voice search to 3D and augmented reality, the future of e-commerce design seems to be innovative and exciting. Before we explore the design trends, let's look at why design trends are important for e-commerce.

**Importance of E-commerce Design Trends**

Design always plays a crucial role in making buying and selling easy and simple. Moreover, it attracts and retains customers by enhancing the user experience. 

A carefully designed e-commerce platform store provides a great user experience. It builds trust and credibility. By prioritizing the design in 2023, you can improve customer engagement, and loyalty, and increase lead generation to achieve business goals.

In addition to improving user experience, a well-designed e-commerce platform can also significantly [reduce lead time](https://www.inventory-planner.com/lead-time-guide/), which is the amount of time it takes from placing an order to receiving the product. By prioritizing design in 2023, you can enhance customer engagement, loyalty, and increase lead generation, ultimately leading to higher satisfaction and repeat business.

**Top 10 e-commerce Design Trends in 2023**

**Augmented Reality**
[Augmented reality](https://apix-drive.com/en/blog/marketing/what-is-augmented-reality) is changing the way customers shop online by providing an immersive and interactive experience. With the help of0 augmented reality technology, now you can showcase your products in 3D and allow customers to visualize at home using the mobile phone camera. That’s not all- you can use anime brushes for Procreate from BrushGalaxy to create anime characters for your products and make them even more interesting.

This provides a more engaging and realistic shopping experience and increases sales. It helps customers with better decision-making from the comfort of their home and improves satisfaction.
IKEA’s AR
IKEA has been selling in-store furniture for years. Today its customers use AR to view furniture on their smartphones without actually visiting the store. It makes the shopping experience a lot easier. 

Incorporating AR is difficult for many businesses due to the high costs involved. However, since the launch of Apple iOS 11, it has been easier for developers to build AR into their apps. 

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/lmlz799ts40mx7q51tud.PNG)

**Micro Animations**
Micro animations enhance the user experience on an ecommerce store or mobile app by providing visually engaging content. It includes various micro-interactions, animated content, and other popups.

An intuitive digital shopping experience is a must and micro animations do that right. Micro animations help the user to improve searchability and assist them in easily navigating through the products. They increase the engagement and interactivity of users on the e-commerce store. By providing a variety of effects, and visuals, you can create a more polished and professional appearance which increases engagement, and conversions ultimately.

M&S uses [micro animations](https://assets.econsultancy.com/images/0005/9851/M_S.gif) to provide an engaging experience by using additional details of products when a user hovers over them.

**3D Visuals**
3D visuals are becoming the most popular design trend in the e-commerce industry. They give customers a more immersive and realistic experience with its 360 product spins & provide them with a high definition of the product. 

The 3D visuals can be merged with Augmented Reality to give customers memorable, helpful, and incredible shopping experiences. Businesses can leverage both these technologies for an incredible user experience. 

How does it help?
Customers can better visualize the products in detail.
They can get a better sense of size, texture, and features. 
3D makes the product engaging and interactive.

Nike’s 3D visuals
Nike uses [3D visuals](https://twitter.com/nikejapan/status/1506231716322545669) is just incredible. It allows customers to preview and customize products before making a purchase. Check out this amazing 3D visual by Nike Japan shared on Twitter. 

**Dark Mode**
The dark mode is significant because of the fact of how crucial [color psychology](https://socialplanner.io/blog/colour-psychology-marketing/) is in decision-making. The dark color is elegant, & powerful. It’s knowledgeable, stylish, compliments luxury, and is dramatic, and that’s why eCommerce sites should use it.

- The dark mode is a user interface design trend that uses a dark background with light text and UI elements. 
- It provides the customer with a more visually comfortable experience, reduces eye strain, and saves the battery life of the device. 
- It provides a sophisticated and modern appearance which not only improves the design of your e-commerce store but increases brand image and user engagement. 

**Sleek & modern look of AliExpress**
 Aliexpress uses [dark mode](https://www.turnoffthelights.com/support/wp-content/uploads/2021/06/aliexpress-dark-mode-with-the-free-turn-off-the-lights-browser-extension-1024x532.png) on its mobile and website to provide a sleek and modern look.


**Voice Search**
Voice Search uses speech-to-search technology to look for products on an ecommerce instantly and quickly. Here’s how it helps;

- Voice search provides users with a convenient and easy way to search for products in e-commerce stores.
- It can improve the user experience by making it easier and faster for customers to find products. 
- Particularly, voice search increases the accessibility for users with disabilities which increases the number of customers in your store.

Walmart allows users to [search for products](https://static1.pocketlintimages.com/wordpress/wp-content/uploads/147645-smart-home-news-feature-how-to-voice-shop-at-walmart-using-google-assistant-image3-kfbrjkmiti.jpg), add the item to their cart and make a purchase using Google assistance. Amazon is also using voice search to provide a better experience.


**Mobile First Design**
Making a mobile-first design approach in 2023 is inevitable with the growing number of mobile users. 

- In 2024, 42.9% of all ecommerce will account for mobile commerce valued at $620.97 billion.
- By 2025, mobile ecommerce sales are expected to reach $710 billion which brings a lot of opportunity for eCommerce businesses. 

By designing for a mobile experience, e-commerce stores can ensure that their mobile users have a seamless and intuitive shopping experience which can lead to higher engagement and customer sales. E-commerce businesses looking to prioritize mobile-first design in your eCommerce business should hire a mobile app developer, these developers can help you create a responsive and user-friendly mobile app that caters to the needs of your customers.

Walmart provides a simplified and streamlined shopping experience with easy navigation and personalized experience. It prioritizes [mobile-first design approaches](https://corporate.walmart.com/newsroom/2020/05/20/weve-unified-our-walmart-apps-to-deliver-an-even-better-shopping-experience).


**Minimalism**
[A simple and clean aesthetic design](https://www.cartoonize.net/principles-elements-design/) with a focus on functionality and usability is excellent for your ecommerce. A web design professional can help improve navigation, reduce clutter, and increase engagement and conversion rate. 

Minimalism can improve your ecommerce sales, here’s why:

- It causes less stress. Remember, today’s busy customers always look for something really easy to handle. 
- It improves focus & results in less distraction.
- Minimalism gives more freedom, & more time.

Today, customers spend very little time in e-commerce stores so a [minimalist design](https://visme.co/blog/minimalist-graphic-design/) can catch their attention at first sight. Moreover, this design trend provides a more enjoyable shopping experience. 

Glossier uses a [clean and minimalist design ](https://cdn.shopify.com/s/files/1/0627/9164/7477/products/GlossierYou_1500x.jpg?v=1656604706)that prioritizes product imagery and simplifies the checkout process. Likewise, Everlane, Nike, and Adidas use minimalist designs to provide a seamless and enjoyable shopping experience.


**Personalization**
Personalization includes creating personal interactions & unique experiences that meet customers' specific needs online. With so much paid content, and campaigns, it's hard for a user to see or get what he wants. 

Presenting [personalized products](https://www.printful.com/blog/product-customization-for-your-brand) to users is crucial in the e-commerce industry. It’s important to study customers' behavior and actions in your store, so you can show personalized products. Also, personalization helps users to save time & effort.

Amazon uses a range of [personalized techniques](https://miro.medium.com/max/1200/1*Co79Qw9uSNIThYNy9uZxdw.jpeg) to provide product recommendations and customized results.

**Accessibility**
Accessibility in e-commerce refers to providing an inclusive experience. People often have a variety of impairments due to dysfunctional motor skills, which include physical, cognitive, and situational disabilities. 

For example, colorblindness is a pressing issue across the globe. According to studies 1 in 12 men and 1 in 200 women are colorblind in the US. To address this designers can [choose complementary colors](https://visme.co/blog/color-psychology-in-marketing-the-ultimate-guide/) to give people with color blindness a better user experience.

In other cases, they can use sign language for people with other disabilities. 

**Interactive Product Pages**
Interactive products are pages that include more than images and descriptions. They are pages that often have 360-degree product views, product videos, presentation slides, and more. Interactive product pages provide more engagement, an immersive shopping experience, and a higher number of sales. It improves user satisfaction.

Nike uses [360-degree product views](https://i.pinimg.com/originals/1d/5b/13/1d5b1326b2e28af8b20720bc31b65a36.gif) and product videos to help customers explore and customize products. Ikea uses augmented reality to let users preview how they look in their homes.

Conclusion
The top 10 e-commerce design trends in 2023 will revolutionize the way online shopping is experienced. These trends are geared toward creating a more engaging, personalized, and accessible shopping experience for customers. 

Moreover, they will increase the lead and conversions by making it easy and simple to purchase products online. If you want to stay ahead of the competition and increase your online business, start to adopt the above design trends today.