How to Build User Journey to Find Churned Users
Published: 2023-12-08 03:18:21

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Author: lesley@footprint.network</span>
<img src="https://statichk.footprint.network/article/0b91801c-642b-4756-aa94-1f24948997c0.png">
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">In the ever-evolving landscape of web3 games, data analysis has emerged as an indispensable tool for comprehending user behavior and refining gaming experiences. </span>
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">As the gaming industry continues to progress, the strategic utilization of data has become pivotal for gaining a competitive edge. Marketing teams, specifically, can tap into the power of data to unveil invaluable insights that significantly contribute to the success of web3 games.</span>

<h3><span style="font-size:13.999999999999998pt;font-family:Arial,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Challenges in Retaining Users</span></h3><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Despite the abundance of available data, developers of web3 games frequently grapple with the challenge of identifying the reasons behind user churn. This difficulty arises from the immaturity of the web3 gaming analytics industry, making it challenging to seamlessly connect web2 and web3 data and provide game operators with a comprehensive analysis. </span>
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">This lack of visibility into the user journey poses a significant hurdle for marketing teams striving to enhance player retention strategies.</span>

<h3><span style="font-size:13.999999999999998pt;font-family:Arial,sans-serif;color:#434343;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Using Footprint Growth Analytics’s Journey Explorer for User Analysis and Game Optimization</span></h3><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">To address the formidable challenge of identifying and preventing user churn in web3 games, marketing teams can leverage the powerful capabilities of Footprint Growth Analytics’s Journey Explorer. </span>
<img src="https://statichk.footprint.network/article/323ed5c2-7f57-4579-b007-ce447159b081.png">
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">This enables teams to conduct a thorough analysis of user journeys at various stages, from login and wallet connection to participation in specific in-game activities. Teams can observe user quantities at each stage and delve into detailed analyses of user behaviors. </span>
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">These are the 3 steps:</span><ul><li><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Analyzing User Engagement with Journey Explorer</span></li></ul>

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">The team can use Journey Explorer to track user behavior throughout the entire gaming experience, capturing key moments such as user visits, interactions, and exits. By collecting and analyzing this data, the team can pinpoint critical stages where users are most likely to churn.</span><ul><li><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Exporting Addresses and In-Depth Exploration</span></li></ul>

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Journey Explorer not only provides user quantity statistics but also allows the export of user address, enabling team to analyze specific in-game behaviors. By exporting user addresses and related data, the marketing team can delve deeper into understanding the specific actions of these users to identify the reasons for churn.</span><ul><li><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Optimizing User Journey</span></li></ul>

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Informed by the insights from Journey Explorer, the team formulates and implements strategies to optimize the user journey. This may involve enhancing the user experience, resolving technical issues, or offering more appealing game content. </span>
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Through the optimization of the user journey, the marketing team enhances user satisfaction, ultimately increasing user retention rates. By continuously monitoring data and adjusting based on user feedback, the team establishes a more resilient user base, fostering sustainable growth for the game.</span>
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">You can explore more on our </span><a href="http://s.footprint.network/Rob"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Footprint Growth Analytics</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> page, or you can </span><a href="https://calendly.com/alexfootprint/30min"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">schedule a demo meeting</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> to know more about this solution.</span>
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<a href="http://s.footprint.network/Rob"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Footprint Analytics</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#444746;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> is a blockchain data solutions provider. It leverages cutting-edge AI technology to help analysts, builders, and investors turn blockchain data and combine Web2 data into insights with accessible visualization tools and a powerful multi-chain API across 20+ chains for NFTs, GameFi, and DeFi.</span>

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<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Footprint Website:  </span><a href="https://www.footprint.network/"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">https://www.footprint.network</span></a>
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