handling data in GA4
Tags: analytics, ga4, google, tutorial
Published: 2023-09-17 11:00:00

**Let's take a look at how data flows into Google Analytics, and how that data is processed to create insightful reports.**​

Connecting your website to google analytics needs a tag to your site​

A tag is : is a small piece of code that is added to each page on your website in order to measure user behavior, or ad functionality.​

- Tags can be added directly to your website's code. ​

- or by using a tag management system like Google Tag Manager.​

There are several ways to tag, based on how your website is built. We'll cover this in more detail later.​

1. Once the Google Analytics tag has been added to your website, the tag will collect information about users, like the device type, and their geographic location, and how they interact with different pages on your website or app. ​

2. As your customers engage with website or app content, these interactions are sent to Google Analytics as events. ​
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- For example, when a user first visits your website or app, Google Analytics will log this action as a first visit, or a first open event. And when a user clicks an outbound link to leave your site, GA will record this as an outbound link click event.​

- As events are collected, they are processed, and then turned into information you can see in reports. You can then analyze this data to gain specific insights.​

let's get back to our examples 
For the merchandise store, analytics can show the following: 
- how many users visit a page that sells clothing, compared to a page that sells housewares. 
- it could show you how many users purchased an item, like an Android doll, by tracking whether they made a purchase on the confirmation page.​

In order to collect data from apps, you'll need to add the Firebase Software Development Kit, or SDK, to your app. We'll dive a bit deeper into the SDK later.​

for an app we will use firebase SDK : 

- For the gaming app, the Firebase SDK will collect and send data, similar to the Google tag for websites.​

- This data is processed into reports that could show you how many users are reaching a certain level on a gaming app.
- it could tell you how many users made a purchase in the app, and what those purchases were.​

so after realizing the difference between collecting data in website and an app let's make a quick review on what we have got

1. Sending data to GA Through App ​


- Connect your app to Analytics ​
-  use the Firebase SDK.​
- Analytics collects and stores user interactions with your app as events. Events provide insight into what's happening on your app, such as page views, button clicks, user actions, or system events.​
- By collecting data as events, Analytics combines app data in a common language in your reports.​
- Many basic interactions with your app are automatically collected as events in Google Analytics. For example, the first time a user visits your app, the property logs this action as a first visit event. ​
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2. Sending data to GA Through website​

- first connect your website to Analytics. ​
- implement a tag on your website. ​
- Analytics collects and stores user interactions with your website as events. Events provide insight into what's happening on your website, such as page views, button clicks, user actions, or system events.​
- By collecting data as events, Analytics combines website data in a common language in your reports.​
- Many basic interactions with your app are automatically collected as events in Google Analytics. For example, the first time a user visits your website.​
-  the property logs this action as a first visit event.​


creating custom events to meet your requirements is another and effective way.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/tqufuqimwku3ywg2whba.png)

**we have reached to the end of this article hoping that i have deliver the information in a good and concise way if anyone needs help or stuck in something feel free to keep in touch with me **
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the next topic we'll talk about how to create an account and what are the properties of it so stay tuned.