Syncmate X WAPush: An alternative to WhatsApp Business API for SMEs
Tags: api, whatsapp, whatsappbusiness, wapush
Published: 2023-09-04 12:38:50


WhatsApp is one of the most popular messaging apps and is also a powerful tool for SMEs to connect with their customers.

SMEs are now required to have something more from WhatsApp to scale their business rather than just using WhatsApp Business which basically is a free app that allows small businesses to create a business profile, display their product catalog, send automated messages, and manage their chats with customers. So, here comes the need to leverage the benefits of WhatsApp Business API’s.

Using WhatsApp Business API is a great way to allow medium and large businesses to integrate WhatsApp into their existing systems and processes. This allow businesses to send and receive customer messages, send notifications and alerts, provide customer support and feedback, manage orders and deliveries, and collect customer data and insights.

But what if you’re a small or medium enterprise (SME) that needs more features and scalability than WhatsApp Business, but less complexity and cost than WhatsApp Business API?
That’s where the WA push comes in.

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## WAPush: An alternative to costly Whatsapp Business APIs

WAPush is a cloud-based platform that allows you to use the WhatsApp Business API without hassle.

 

#### With WAPush:

Businesses can use WAPush to send marketing messages to their customers, such as promotions, discounts, or new product announcements. This can be a great way to reach a large audience and drive sales.

Businesses can use WAPush to send updates to their customers, such as changes to their hours of operation, new menu items, or upcoming events. This can help to keep customers informed and engaged.

Businesses can use WAPush to send reminders to their customers, such as appointments, due dates, or payment reminders. This can help to improve customer satisfaction and reduce the risk of missed appointments or payments.

WAPush allows businesses to personalize their messages to each recipient, which can help to improve engagement. For example, businesses can send different messages to customers based on their location, and purchase history.

WAPush providers typically offer analytics that allow businesses to track the results of their campaigns, such as open rates and click-through rates. This information can be used to improve future campaigns.

 

#### Here are some reasons, why you should choose WAPush for your business.

- WAPush charges you only for the messages you send. You can choose from different plans based on your needs and budget. You can also cancel or change your plan anytime.  WAPush charges you only for the messages you send. You don’t need to pay any monthly fees or upfront costs
- You are getting all the features of the WhatsApp Business API, such as sending notifications, alerts, marketing messages, etc.
- WAPush allows you to send messages from unlimited customers using your own WhatsApp number.
- WAPush takes care of all the technical aspects of using the WhatsApp Business API. You don’t need to set up your own server, register with a third-party provider, or comply with strict policies.


 
#### Some examples, of how SMEs use WAPush to boost their business  using WhatsApp:

- A beauty salon uses WAPush to provide customer service to its clients. It uses chatbots to answer common questions, such as opening hours, services offered, prices, etc. It also uses live agents to handle complex queries, such as booking appointments, canceling reservations, etc.
-  A clothing store uses WAPush to send marketing messages to its customers. It uses segmentation tools to target different groups of customers based on their preferences. It sends personalized messages about new arrivals, sales, special offers, etc.
-  A travel agency uses WAPush to close sales. It uses chatbots to send quotes to potential customers based on their travel preferences. It also uses live agents to answer questions about destinations, packages, deals, etc.

Now, if you want to use WAPush for your business then firstly, you need to know that WAPush is not officially supported by WhatsApp. Thus, to use WAPush, businesses need to use a third-party provider that supports the technology. So, you’ll have to use the Syncmate extension by Assistro for that.

In this article, you’ll be getting a complete guide on how to use WAPush by integrating with Syncmate by Assistro extension.

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## WAPush X Syncmate by Assistro:

If you are a business with your own business or e-commerce website and want to use an alternative to the costly Whatsapp Business APIs so that anytime a new user registers your e-commerce website could automatically get a Whatsapp message from you, then you can use WAPush X Syncmate by Assistro integration.

Here is the perfect get-to-go guide for you.

 

#### Steps to use WAPush X Syncmate by Assistro:

1. Install the [SyncMate](https://chrome.google.com/webstore/detail/syncmate-by-assistro/anpdlkennocldohhpfdnbjijoeaelmig) extension on your Chrome browser and sign in to the [Assistro.](https://app.assistro.co/register?utm_source=landing-page&utm_medium=website&utm_campaign=promotion)

 
2. Go to Assistro’s **Dashboard >> Products**.

 
3. Click on the Connect button of the **_SyncMate X WAPush product._**


![whatsapp business api](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/o0vls3fg9vzr11vcozgp.png)
 

4. You will get an **_Applications _**button, click on that button to proceed further to add your Applications/Websites.

 

5. On redirecting to the Applications Page, you will need to add an **Application/Website** by clicking the ‘+’ icon.

 

6. You will need to add the relevant details in the form to add your Application/Website and click on the **_Submit_** button.

 

7. Now once you have added the Application/Website, you will need to generate an API key for your specific Application/Website.  To do so, you need to click on the **Settings** icon.

 

8. On the **Dashboard/Applications/Settings**, you will see the Api key that will be needed to call the Api, you can copy the Api key by clicking the Copy text or regenerate your Api key by clicking the Regenerate Api button.


![whatapp business](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/dvjzzxkos89w2ym9ft8w.png)

 
9. After that, you will need to open your Web WhatsApp by clicking the WhatsApp icon.

 

10. Then. you will need to make a post request on:

app.assistro.co/api/v1/wapush
For this, you need the parameters: headers = { “Authorization”: “Bearer {bearer_token}”,

“Content-Type”: “application/json” }

Now you need to pass the API key that you have copied from the Settings page as the value of the “Authorization” key in the headers above to make a post request.

Once you make a successful post request, the WhatsApp messages will be sent to the specified recipients with their respective messages.

You can also refer to the [user guide](https://assistro.freshdesk.com/support/solutions/articles/1060000020347-how-to-use-syncmate-x-wa-push), for more help.

 

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## Conclusion:

WhatsApp is a powerful tool for businesses to connect with their customers. However, the free WhatsApp Business app may not be enough for some companies. So, conclusively, WAPush is an excellent option for SMEs that want to use the WhatsApp Business API without the hassle. It is more affordable, scalable, and simple to use than the WhatsApp Business API, and it offers all the same features. SMEs can use WAPush to send marketing messages, updates, reminders, and personalized messages to their customers. They can also use WAPush to track the results of their campaigns.

It can be utilized for providing customer service to your clients. It uses chatbots to answer common questions, such as opening hours, services offered, prices, etc. It also uses live agents to handle complex queries, such as booking appointments, canceling reservations, etc.
It supports your marketing by using segmentation tools to target different groups of customers based on their preferences. It sends personalized messages about new arrivals, sales, special offers, etc.
It can support your Sales by using live agents to answer questions about destinations, packages, deals, etc.

If you are an SME who wants to use WAPush to boost your business with WhatsApp, I recommend using Syncmate by Assistro. It is a great platform that makes it easy to integrate WAPush with your business. You can also refer to the user guide given for more help.

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