Navigating Strategy with Wardley Mapping: A Hands-On Guide 🗺️🚀
Tags: strategicplanning, wardleymapping, businessstrategy, decisionmaking
Published: 2024-01-03 10:15:59

---
title: Navigating Strategy with Wardley Mapping: A Hands-On Guide 🗺️🚀
published: true
date: 2023-11-23 14:58:07 UTC
tags: StrategicPlanning, WardleyMapping, BusinessStrategy, DecisionMaking
canonical_url: https://open.substack.com/pub/sidmustafa/p/navigating-strategy-with-wardley?r=2bawst&utm_campaign=post&utm_medium=web
---

Hey there, strategic thinkers and planners! 🧐 Ever heard of Wardley Mapping? It's more than just a buzzword in the world of strategy. This powerful tool helps you visualize and understand your business landscape, making those tough strategic decisions a little easier. 🚀

In this article, we're diving into the world of Wardley Maps. We'll start with the basics, and then I'll guide you through some practical exercises to get your hands dirty. Whether you're a seasoned strategist or new to the game, these exercises will help sharpen your planning skills and bring clarity to your decision-making process. Let's map our way to strategic success! 🌟📈

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## Laying the Groundwork: What's a Wardley Map? 🌍🔍

Before we jump into the exercises, let's get a grip on what Wardley Mapping really is. Imagine a map that's not just about places, but about strategy, processes, and the market landscape. That's a Wardley Map for you!

[
 ![Learn Wardley Mapping](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14a95d2e-5567-416c-acb6-2371b8b3b412_1600x900.png "Learn Wardley Mapping")
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="#FFFFFF" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg>

](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14a95d2e-5567-416c-acb6-2371b8b3b412_1600x900.png)

**Graphs vs. Maps:**

- In the world of Wardley Mapping, there's a neat distinction between graphs and maps. While graphs are great for data points, the space on a Wardley Map holds meaning - think of it as a strategic GPS. We're talking about Euclidean embedding here – using a vertical and horizontal axis to make sense of complex info in a way that our brains love to process. It's all about making strategy visually digestible and actionable.

**Semantic Spacetime:**

- Then there's this cool concept of 'semantic spacetime.' Sounds like sci-fi, but it's actually a framework to understand the relationships in your business ecosystem. We're dealing with links like 'CONTAINS,' 'FOLLOWS,' 'EXPRESSES,' and 'NEAR' to describe how different parts of your business interact. It's about making the connections clear and meaningful.

With these basics in mind, you'll find navigating through the rest of the article and the exercises much easier. Let’s map out our path to strategic mastery! 🧭✨"

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[
 ![Wardley Maps: What Are They & How to Make Them | Vibe](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F34020190-eea2-4c28-9d89-dc94ac739b07_1400x788.webp "Wardley Maps: What Are They & How to Make Them | Vibe")
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="#FFFFFF" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg>

](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F34020190-eea2-4c28-9d89-dc94ac739b07_1400x788.webp)

## First Steps on the Map: Pinpointing User Needs 🎯🗺️

Every great journey starts with understanding where you're headed. In Wardley Mapping, that means identifying your user needs. This exercise will help you clarify who your users are and what they really need from you.

**Step 1: Define Your Users**

- Start by listing out who your users are. These could be your customers, internal teams, or even stakeholders. Think broadly and deeply – sometimes your users aren't just the most obvious choices.

**Step 2: Uncover Their Needs**

- For each user group, identify their primary needs. What are they trying to achieve? What problems do they need to solve? This step is crucial – it's all about empathy and understanding.

**Step 3: Prioritize**

- Not all needs are created equal. Rank these needs based on their importance to the users. This helps in focusing on what matters most.

**Step 4: Validate**

- This is where you check your assumptions. Talk to your users, gather feedback, and ensure you've got their needs right.

By the end of this exercise, you'll have a clear picture of your users' needs, setting a solid foundation for your Wardley Map. This clarity is key to strategic planning – knowing your users' needs means you can start mapping out how to meet them effectively.

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## Connecting the Dots: Creating Your Value Chain Map 🔄🗺️

Now that you have a grasp of your users' needs, let's connect these needs to the components that provide value. This exercise is all about visualizing the value chain in your organization.

**Step 1: List the Components**

- Begin by listing the components that contribute to fulfilling each user need. These could be services, products, or even teams in your organization.

**Step 2: Draw Connections**

- Map out how these components are connected. Which components directly fulfill a user need? Which ones support other components? This is where you start to see your business ecosystem come to life.

**Step 3: Determine Dependency**

- Identify which components are dependent on others. This helps in understanding the flow of value in your organization and where bottlenecks or critical dependencies exist.

**Step 4: Visual Representation**

- Create a visual representation of these connections. Use a simple chart or a diagram to illustrate how each component contributes to the overall value proposition.

By the end of this exercise, you'll have a map that shows how value is created and delivered in your organization. This value chain map is a powerful tool for identifying areas of improvement, innovation, and investment.

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[
 ![Understanding the Data Landscape and Strategic Play Through Wardley Mapping](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F64987243-388f-45f5-b593-68566101abe9_1130x950.png "Understanding the Data Landscape and Strategic Play Through Wardley Mapping")
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="#FFFFFF" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg>

](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F64987243-388f-45f5-b593-68566101abe9_1130x950.png)

## Strategic Positioning: Mapping Components on the Landscape 📍🗺️

Having a value chain map is great, but placing those components correctly on your Wardley Map is where the real strategy begins. This exercise will help you position each component based on its stage of evolution - from genesis to commodity.

**Step 1: Understand the Evolution Stages**

- Familiarize yourself with the different stages of evolution in a Wardley Map: Genesis, Custom Built, Product, and Commodity. Each stage represents the maturity level of a component in the market.

**Step 2: Categorize Your Components**

- Look at each component on your value chain map and decide which stage of evolution it belongs to. Is it a new, innovative component (Genesis)? Or is it something standardized and widely available (Commodity)?

**Step 3: Place Components on the Map**

- Now, place these components on your Wardley Map according to their evolutionary stage. Components in the Genesis stage go towards the top of the map, while Commodities are placed towards the bottom.

**Step 4: Analyze the Landscape**

- With your components positioned, analyze the landscape. Are there too many components in the Genesis stage, indicating high innovation but maybe higher risk? Or are most components in the Commodity stage, suggesting standardization and possibly lower profit margins?

This exercise provides a visual representation of where your business activities stand in the market and helps identify areas for potential development or innovation.

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## Exploring Paths: Analyzing Strategic Options with Your Map 🧭🗺️

With your Wardley Map taking shape, it's time to use it for what it's best at – strategic analysis. This exercise will guide you through using your map to analyze strategic options and make informed decisions.

**Step 1: Identify Opportunities and Threats**

- Look at your map and identify areas of opportunity. Are there components in the Genesis stage that could be innovative differentiators? Are there Commodity components that could be outsourced to save costs?

- Also, spot potential threats. Are there areas where competitors might outpace you? Are there dependencies that pose risks?

**Step 2: Scenario Planning**

- Use your map to play out different scenarios. What would happen if a key component evolved faster or slower? How would changes in the market affect your positioning?

**Step 3: Decision Making**

- Based on your analysis, start making strategic decisions. This could involve investing in innovation, changing suppliers, or even pivoting aspects of your business model.

**Step 4: Action Planning**

- Translate these decisions into actionable plans. Set goals, timelines, and assign responsibilities. Your map becomes a living document that guides your strategy.

By using your Wardley Map for strategic analysis, you turn it into a dynamic tool that not only reflects your current landscape but also guides your future decisions.

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## From Insights to Actions: Turning Your Map into a Strategic Plan 📝🌐

You've identified user needs, created a value chain, positioned components, and analyzed strategic options. Now, it's time to turn these insights into actionable plans. This exercise is about making your Wardley Map a guiding tool for your business's strategic actions.

**Step 1: Define Your Goals**

- Based on your map analysis, define clear strategic goals. These could range from developing a new product to optimizing existing processes or entering new markets.

**Step 2: Develop Actionable Steps**

- Break down each goal into actionable steps. What needs to be done, who will do it, and when? This could involve allocating resources, starting new projects, or stopping unproductive activities.

**Step 3: Assign Responsibilities**

- Assign clear responsibilities for each action step. Ensure everyone involved knows their role and how it contributes to the larger strategy.

**Step 4: Set Timelines and KPIs**

- Establish timelines for each action step and define Key Performance Indicators (KPIs) to measure progress. This will help you track the effectiveness of your strategy and make adjustments as needed.

**Step 5: Review and Adapt**

- Regularly review your map and action plan. The business landscape is constantly changing, and your strategy should evolve accordingly.

Your Wardley Map is now a living document, a compass guiding your strategic decisions and actions. It's not just a one-time exercise but a continuous part of your strategic planning process.

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## Mapping Your Way to Strategic Success: The Journey Ahead 🚀🗺️

Congratulations! You've just embarked on a journey through the world of Wardley Mapping, a powerful tool that brings clarity and precision to your strategic planning. From identifying user needs to creating value chains, positioning components, and turning insights into actions, you've gained the skills to navigate the complex landscape of business strategy.

Remember, the true power of Wardley Mapping lies in its application. It's not just a one-off exercise but a continual process of adaptation and learning. As your business and the external environment evolve, so should your map. Keep it updated, revisit your strategies, and stay agile.

Embrace this tool as a part of your strategic toolkit. Share your maps with your team, collaborate, and watch as it transforms not just your decision-making process, but the entire way your organization views strategy.

Keep exploring, keep mapping, and here's to your strategic success! 🌟🛤️

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**References and Citations:**

1. "The Wardley Graph" - No Motherships (nomotherships.substack.com)

2. "Smart Spacetime: How Information Challenges our Ideas About Space, Time, and Process" by Mark Burgess

3. "Universal Data Analytics as Semantic Spacetime series" - Medium (mark-burgess-oslo-mb.medium.com)