How to Get More Traffic on WordPress in 2023
Published: 2023-08-24 19:50:01


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Want to get more traffic on WordPress this year? Getting more traffic to your blog or website is the first step to increasing subscribers, revenue or sales, so doing what you can to bring in that extra traffic is a great first step.

It’s really easy to get overwhelmed, though, by all the different things you can do to bring in more traffic. And not every tactic will be right for you! So, we’re breaking our post into sections with a few ideas in each section. Try tackling just one thing at a time before moving onto another.

First, Gather Data
Before you start working on driving more traffic to WordPress, you’ll want to have some data about your website’s performance so you can measure your success. The easiest way to do that in WordPress is with MonsterInsights. We’ll be using some screenshots from MonsterInsights in our tutorial, and use it to help us put together some traffic-driving tactics.

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics so you can view all the data that matters most right in your WordPress dashboard.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!
MonsterInsights Home Dashboard
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, video tracking, form tracking, custom dimension tracking, outbound link tracking, and more.

If you’re not ready to purchase a license, you can start with the lite version.

With that, let’s dive into our ideas to get more traffic on WordPress!

Ideas for Generating More WordPress Traffic
To make this post easy to navigate, we’ve broken down our ideas for getting more traffic into sections based on the marketing channel. Use our handy links to jump to the section you’re most interested in!

SEO
Content
Social Media
Referrals & Returning Traffic
Let’s dive in.

SEO Ideas
1. Perform Keyword Research
Before you start any other SEO tactics, it’s important to research the keywords you want to target with your content. If you don’t research them, you might unknowingly target a keyword that doesn’t have the search volume you thought it might, making your content way less effective than it could be at bringing in traffic.

The basic steps of keyword research are:

Take a look at your current analytics to see what’s the most interesting to your audience already, or what you’re already ranking for. Maybe you could expand on the topic.
Top Landing Pages Report
Brainstorm a list of possible keyword phrases you think your audience is interested in. Visit competitors or similar websites for inspiration.
Use Google search and a keyword research tool to determine search intent, search volume, and related search terms.
For a full keyword research tutorial, check out How to Do Keyword Research for SEO: Quick-Start Guide.

2. Set a Focus Keyphrase
In general, each page or post on your site should be built around one main search term, with some related terms (commonly referred to as LSI keywords) in the content. That main search term is called your Focus Keyword or Focus Keyphrase.

While you don’t want to overuse your keyphrase (that’s called keyword stuffing), you do want to make sure it appears in your headline, URL, meta title and description, in your content headlines, and your image alt tags. That’s a lot to remember and to check, so we very highly recommend using the best SEO plugin for WordPress: All in One SEO (AIOSEO).

AIOSEO makes optimizing your content so much easier with their Focus Keyphrase and page analysis. Just enter your keyphrase to find out how you can better optimize your content!

Focus Keyphrase Opportunities
AIOSEO has more WordPress SEO tools and features, too, like XML sitemaps, rich snippets, social media integration, and more.

You can even integrate AIOSEO with MonsterInsights to see your most popular Focus Keyphrases:

Focus Keyphrase Report Example
Get started with AIOSEO today!

3. Headlines
An optimized and compelling headline is the first thing a potential site visitor will see, so it has to be good. It should:

Contain your focus keyphrase
Be 60 characters or less to avoid getting cut off in search results
Contain power words when possible
Stand out from the competition
Want to find out if your headline is good? Use the MonsterInsights Headline Analyzer to quickly get some tips for making it stronger. If you have a Plus license or higher, you can analyze your headline from right inside your WordPress editor:

monsterinsights headline analyzer tool
For more headline writing advice, check out How to Write a Headline: 7 Best Practices.

4. Connect Google Search Console
Google Search Console is an essential tool for SEO. It can tell you a whole bunch of really important things, like:

What search terms (keywords) your site is showing up in search for
Which pages are getting clicks from search
Your average search position for specific keywords or pages
If your structured data is working correctly
If your site needs speed improvements
And more
This is a tool that simply cannot be missed. If you’re a MonsterInsights user, you can have your Search Console Search Terms report right inside your WordPress dashboard:

Search Terms Report
For a full tutorial on connecting Search Console to your site, read How to Add Google Search Console to WordPress and Analytics.

5. Build Internal Links
Internal links are links within your own content that link to another page on your site. They’re important because not only can they give your website visitors a natural way to browse your site, but they can also help your content rank better in search.

You don’t want to overdo your internal links, but up to a couple per paragraph is just fine.

To make building internal links ridiculously easy, check out AIOSEO’s Link Assistant tool:

AIOSEO Internal Linking with Link Assistant
For more on building internal links, check out How to Add WordPress Internal Links to Improve Your SEO.

6. Speed
An important but often overlooked aspect of SEO is your site’s speed. A slow website can not only make your visitors leave prematurely, but it can also make your site rank lower in search results. Yikes!

To monitor your site’s speed, you can use the Site Speed report in MonsterInsights:

Website Speed Reports in MonsterInsights

Website running slowly? Check out 17 Easy Hacks to Speed Up Your WordPress Site Performance...[Read More](https://shorturl.at/ituHJ)