What are developer marketing, relations and tooling professionals working on?
Tags: devrel, metrics, roi
Published: 2023-11-06 12:42:09

The [Developer Program Leaders](https://survey.developernation.net/name/dpl11/branch/main?utm_source=devto_Article_DPL11&utm_medium=devto_Article_DPL11&utm_campaign=devto_Article_DPL11) survey is back! Time to refresh what we know about the work, challenges and priorities of developer marketing, developer relations and developer tooling professionals.

In the previous survey wave, we discovered that the

> No1 challenge for Developer Relations professionals was growing their community. 
> Developer Program Leaders Survey - 10th Edition

Are you working in:
- Developer Marketing
- Developer Relations
- Developer Advocacy
- Developer Tooling
- With a developer program?

**What is yours? What KPIs are you using to measure success?**

Answering questions like these helps map the world of Developer Marketing, Relations and tooling.

At the same time, it helps the global community understand, relate and learn about the challenges these professionals face, the metrics they use, and where they spend their time and budget.

[Respond to the Developer Program Leaders survey. ](https://survey.developernation.net/name/dpl11/branch/main?utm_source=devto_Article_DPL11&utm_medium=devto_Article_DPL11&utm_campaign=devto_Article_DPL11)
 

## What you gain by spending ±8 minutes responding:

- Full access to the findings both in a report that illustrates the highlights and key graphs, and in an interactive session where our research analysts and the community will come together to discuss key findings and impact on the industry.
- A chance to win exclusive DevRelX swag
- You participate in a community effort to understand and improve how your peers work and set their strategy

## How long is the survey?

It is short. You’ll need ±8 minutes

This survey helps better understand how and what developer marketing, relations and tooling professionals work on, including how they:

- Run their developer programs
- Prioritise their work 
- Segment their audience 
- Measure success
- Justify the value of their developer program to senior management and more!

## What types of questions does this survey ask?
- Which regional markets does your strategy target?
- Which resources take most of your budget?
- What are the main challenges for your Developer Relations efforts this year?
- Do you segment your developer audience? How?

Here are some results from the previous survey wave: 

![Graph with data from Developer Program Leaders survey 10th edition](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/dvdaj33af4x0ezxyj442.png)

![Graph with data from Developer Program Leaders survey 10th edition](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/m9f6khhc54vp255qpyzv.png)

![Graph with data from Developer Program Leaders survey 10th edition](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/xovotgkro2yly3fztqmj.png)

It’s insights like these that you will be able to access by responding.

**Do you want to help professionals elevate their DevRel game?**

[Have your say!](https://survey.developernation.net/name/dpl11/branch/main?utm_source=devto_Article_DPL11&utm_medium=devto_Article_DPL11&utm_campaign=devto_Article_DPL11)