Introduction | Salla E-Commerce Platform
Tags: news, career, learning, webdev
Published: 2023-09-19 08:10:53

## The Wonderland | Salla E-Commerce Platform

In the dynamic digital market where e-commerce behemoths like Shopify, WooCommerce, and Magento predominate, the Middle East and North Africa continue to experience a significant void. Amid the global proliferation of virtual marketplaces, The Arab world needed a link customized to its own needs, a bespoke experience, and seamless adaptation. The year 2016 marked the commencement of a visionary quest by Nawaf Hariri and Salman Butt, who set out to bridge this gap, birthing the revolutionary [Salla E-Commerce Platform](https://salla.com). As they embraced innovation, they set out on a mission to create an online shopping haven where Arab entrepreneurs could prosper by fusing technology and culture.

With its headquarters in Makkah, Saudi Arabia, Salla is considered to be the foremost e-commerce platform in the country. Aspiring entrepreneurs are given the tools they need to launch, run, and expand their own small business by providing them with the full assistance and cutting-edge tools essential for major success in a variety of sectors.

The platform's reliability and credibility swiftly resonated within the MENA (Middle East, North Africa, and South Asia) community, leading [Raed Ventures](https://raed.vc/), [Vision Ventures](https://visionvc.co/), [Inspire Ventures](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjk-OHfg-uAAxX6cGwGHV2uAzUQFnoECEEQAQ&url=https%3A%2F%2Fwww.inspire.sa%2F&usg=AOvVaw3kx9AQ0VTF5GWNdq5JCAcx&opi=89978449), and [DIC ](https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Edic%2Eio&urlhash=MWvi&trk=about_website)to invest around $8.5 Million in Salla's inaugural seed funding.


## Empowering Diverse Product Offerings

![Salla Image Illustration 1](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*THawJO_R11excofp4pmvlQ.jpeg)

Salla opens doors to an array of products, spanning from Home Goods and Digital Products to Beauty Supplies and Handcrafted Artifacts. We serve as your gateway to a realm of business possibilities, all at minimal costs.

Through the Salla platform, you'll access a suite of in-house tools tailored to the ever-evolving e-commerce landscape. All of these tools are centralized within the [Salla Partners Portal](https://salla.partners), enabling you to:

- Set up an online store without fees through the Salla Basic package.

- Create and manage marketing campaigns using [Salla Coupons](https://salla.dev/blog/developers-apps-coupons/).

- Utilizing Salla Apps and Themes to enhance the Store functions.

- Handle store activities, from inventory to orders.

- Benefit from the [Salla App Store](https://apps.salla.sa) to amplify Salla stores’ capabilities.

- Ensure seamless order payment and shipment services for a holistic shopping experience.

- Enhance productivity by [adding employees to your team](https://salla.dev/blog/manage-your-employees-roles-easily/) for streamlined store access control.

- Get comprehensive reports on store performance, encompassing sales, products, customers, best-sellers, and store visits.

- Personalize your store using Salla Twilight Themes, offering tailored shopping experiences.

Salla offers [three distinctive packages](https://salla.com/plans/#) - Salla Basic, Salla Pro, and Salla Plus. While Salla Basic fulfills your fundamental online store needs at no cost, Salla Pro and Plus introduce additional features like unlimited products, online payments, multiple shipment services, and more.


## Salla's Impressive Accomplishments

Presently, Salla stands as one of the fastest-growing e-commerce platforms in Saudi Arabia, and is trusted by its users. With over 16 billion sales, and 45,000+ active stores, Salla has solidified its role as an unparalleled partner across the Middle East and North Africa.

With a team of over 350 professionals encompassing sales, marketing, software development, customer service, and more, Salla is dedicated to creating an enriching journey for its customers and employees alike. The startup's remarkable growth is a testament to the expertise and commitment of its team and the judicious decisions endorsed by customers, investors, and observers.


## Salla Tools for your Success

Accommodating to the growing needs of E-commerce, Salla offered a number of products built by Salla developers to help your business grow, including [Mahaly ](https://mahally.com/pages/merchants/)which is a centralized hub for customers to browse thousands of products from Salla in one place. Another product by Salla is [Salla App Store](https://apps.salla.sa), which is a center for a [collection of Apps](https://apps.salla.sa/ar) created to enhance your Salla store functionality. In addition to that you can also [create your own App](https://app-maker.salla.sa/) with the help from Salla within 72 hours. You can also find ample help to launch your store, manage it, and provide customer support with [Salla special services](https://salla.com/special/). Moreover, Salla provides Merchants to turn their Salla Stores into native apps, using the [Salla App Maker studio](https://app-maker.salla.sa/), that are published to both Google Play Store and Apple Store in an easy, robosut way

For ambitious developers interested in harnessing the best of what Salla provides, we offer extensive [documentations ](https://www.google.com/url?q=https://docs.salla.dev&sa=D&source=docs&ust=1692534135001905&usg=AOvVaw2xHsbNPecdbu4EOKazBf6M)and[ blogs](https://www.google.com/url?q=https://salla.dev&sa=D&source=docs&ust=1692534135001817&usg=AOvVaw0WKXXbo109QZchCgejNPkz) written by developers for developers and all you need is an account in [Salla partners portal](https://www.google.com/url?q=https://salla.partners&sa=D&source=docs&ust=1692534135001860&usg=AOvVaw2EzwzXW6yr-dQFKfcJhE33) to kick start your development journey with Salla.


## Driving Forward Amidst Competition

In a fiercely competitive market where numerous contenders vie for the leading spot in the MENA e-commerce landscape, Salla remains resolute in fulfilling customers' needs. As the preferred platform for Small and Medium Businesses and startups, Salla enables them to establish custom stores within minutes, free of charge.

Anticipating growth, Salla is poised to double its income, user base, and client roster, bolstered by continuous platform updates. Its expansion signifies an ever-widening range of services to meet diverse demands.

Navigating novel business prospects alongside our customers, we serve as advisors, guiding them to elevate their investments and business relationships to new heights, powered by our perpetually evolving e-commerce platform.


## Salla, the Future of Ecommerce
![Salla Image Illustration 2](https://miro.medium.com/v2/resize:fit:1400/0*W2hDK9RM8Gg_2sGh)
In just a few years since its establishment, such a startup’s steady growth has been backed by the professionalism, dedication, and cleverness of the team behind it, who were gathered as a strong, exceptional team of experts, as well as the exercised good judgments that had the success of Salla undergone, seen, and approved by all its customers, investors, and observers.

The competition is fierce in the market, as more than three companies are fighting to reserve a spot as the leading online commerce platform in the MENA community, especially in Saudi Arabia. Salla, however, is running around the clock to achieve its customers', users’, and developers' necessities, which has caused [Salla](https://salla.sa) to be the leading platform for Small and Medium Businesses and startups to have their custom stores instantiated in minutes and for free!

Salla is expected to double its income as well as its user, client, and developer base as more and more updates and features are integrated within the platform. As Salla is expanding and performing on such a high standard, types of services will for sure vary and be of a wide range of choice.

Exploring fairly new and untouched business prospects alongside our customers, we advise and showcase the lengths and directions they can take their investments and business relationships to a new level, using Salla e-commerce platform.