How to Grow Your Customer Base by Launching Your App on B2B App Marketplaces
Tags: b2b, saas, digitalmarketing, startup
Published: 2023-05-16 08:25:53

In today’s competitive business environment, B2B SaaS companies need to consider every avenue to expand their customer base. One such avenue is B2B app marketplaces. These marketplaces offer a platform for businesses to showcase their products and services to a wider audience, leading to increased visibility and potential new customers.

## **Benefits of B2B App Marketplaces**


**- Increased Visibility:** By listing your app on popular B2B app marketplaces, you can increase your product’s visibility and reach a larger audience.

**- Easier Discovery:** B2B app marketplaces make it easier for potential customers to discover your app, as they can browse and search for solutions within their industry or niche.

**- Streamlined Purchasing Process:** Marketplaces often offer a streamlined purchasing process, making it easier for customers to buy your app and start using it right away.

**- Integration Opportunities:** Listing your app on popular marketplaces can lead to integration and partnership opportunities with other apps, further expanding your reach.

**- Customer Reviews and Ratings:** B2B app marketplaces usually have a review and rating system, allowing potential customers to see what others think of your app and make informed decisions.

## **Examples of B2B App Marketplaces**


Here are some popular B2B app marketplaces where you can consider listing your app:


**- Microsoft Office Store:** A marketplace for apps that extend the functionality of Microsoft Office products like Word, Excel, and PowerPoint.

**- Shopify App Store:** A marketplace for apps that enhance and extend the capabilities of Shopify’s e-commerce platform.

**- Box App Store:** A marketplace for apps that integrate with the Box cloud storage and collaboration platform.

**- Yammer App Directory:** A marketplace for apps that integrate with Yammer, a corporate social network.

**- Evernote App Center:** A marketplace for apps that integrate with Evernote, a popular note-taking and productivity tool.

**- Atlassian Marketplace:** A marketplace for apps that work with Atlassian products like Jira, Confluence, and Bitbucket.

**- Salesforce AppExchange:** A marketplace for apps that integrate with the Salesforce CRM platform.

**- HubSpot App Marketplace:** A marketplace for apps that integrate with HubSpot’s marketing, sales, and customer service platform.

**- QuickBooks App Store:** A marketplace for apps that integrate with the QuickBooks accounting software.

**- Oracle Cloud Marketplace:** A marketplace for apps that integrate with Oracle’s cloud platform.

**- Google Workspace Marketplace:** A marketplace for apps that integrate with Google Workspace, formerly known as G Suite.

**- Microsoft AppSource:** A marketplace for business apps that work with Microsoft products like Dynamics 365, Power BI, and Azure.

## **Step by Step Guide to Launch Your App on B2B App Marketplaces**


**- Research:** Start by researching the different B2B app marketplaces and choose the ones that are most relevant to your app and target audience.

**- Prepare your app:** Ensure your app meets the technical requirements and guidelines of the chosen marketplaces. This may involve making necessary changes or updates to your app.

**- Create a compelling listing:** Write a clear and concise description of your app, highlighting its unique features and benefits. Include high-quality images, screenshots, and videos to showcase your app’s functionality.

**- Submit your app:** Follow the submission process for each marketplace, providing all the required information and materials.

**- Promote your listing:** Once your app is live on the marketplaces, promote your listing through social media, blog posts, and other marketing channels to drive traffic and increase visibility.

**- Monitor and optimize:** Keep an eye on your app’s performance in the marketplaces, including downloads, reviews, and ratings. Use this information to optimize your listing and improve your app’s overall performance.

## **Beyond the Marketplace**


While B2B app marketplaces offer a great opportunity to expand your customer base, it’s essential to remember that they are not the only channel for growth. Continue to invest in other marketing efforts, such as content marketing, social media, and email campaigns, to ensure you’re reaching your target audience through multiple touchpoints.

## **Conclusion**


Launching your app on B2B app marketplaces can significantly increase your visibility and customer base. By following the steps outlined above and investing in other marketing channels, you can set your app up for success in today’s competitive B2B market.