Facebook ad challenges, the why and the way out.
Tags: facebook, ads, aws, advert
Published: 2023-05-25 12:01:32


It is no news that Facebook is strict with its policies, and as such, more care should be exerted when running the ad. Based on my experience so far, I would be sharing two out of the numerous challenges I was able to navigate through. Adding payment method for the ad. 

Firstly, it is important to know that adding a payment option could be sensitive and requires knowledge. Steps to add a payment method and refund. 

Step 1: Log on through your desktop device, go to your Facebook account →Ads manager → on your ad manager account, click on billing to see if the currency is being set as preferred, if not, you can either change the currency to dollar or naira.

Step2. You can now add a payment method and save your details.

 Note: Do not make the mistake of adding payment details before changing the currency. Change currency first before adding payment method and you’re good to go, else, it may disable your entire ad account and that would take another long process

Step3: you can then refund your account. This is done by clicking on refund →add card details, this can be done using PayU payment, it will redirect you to another site where the fee can be finally made. 

Choosing a preferred time objective**: It is also important to note that there are various objectives to see in the first stage of running the ads. The objectives option is the next thing to see after clicking on the Ads Manager.  Facebook offers various objective options such as brand awareness, reach, engagement, traffic, conversions, and more. 

Choosing the right objective requires a clear understanding of your campaign goals and the desired outcomes.

Algorithm optimization**: Facebook's algorithm optimizes ad delivery based on the selected objective. However, the effectiveness of the algorithm can vary depending on the objective chosen. As an advertiser, you may face challenges in understanding how the algorithm works for their selected objective and optimizing their campaigns accordingly which is why it is necessary to note the goal of the ad. Another way out of this hitch is to highlight every objective one after the other to learn more about it. 

Audience's targeting: Depending on the objective you choose, Facebook's ad targeting options may vary. Certain objectives may have restrictions or limitations on audience targeting, making it challenging to reach a specific subset of your target audience. Choosing the right objective option also affects budget allocation rate, measurement, and tracking. For example, if your major goal of the campaign is to get more people to click on your link or website link, then, be on the lookout to select traffic as the objective option. With traffic objective, you can select link clinks from the delivery option and you will be able to see the number of link clicks once your ad is running.

 To overcome these challenge's, it is crucial to thoroughly understand your campaign goals, evaluate available options, experiment with different objectives, closely monitor campaign performance, and make data-driven adjustments to optimize your Facebook advertising strategy.To be continued...
I hope this is insightful. Let me know your view.