Unity: A Controversial Change in its Pricing Policy Sparks the Anger of Developers
Published: 2023-09-15 13:07:49

Unity, the popular graphics engine that has been a cornerstone for countless game development studios, has caused quite a stir in the developer community due to its recent decision to change its pricing policy. The news that Unity will begin charging a fee for each game installed has sparked a wave of criticism and concern among game creators. In this article, we will examine these changes in detail and explore the ethical implications of this decision.

Unity's announcement details that starting January 1, 2024, they will introduce a "Unity Runtime Fee" that will be applied to certain subscription plans based on the number of downloads of games that use the engine. Earning and download thresholds are considerable: $200,000 or more in the last 12 months and at least 200,000 ongoing downloads for Unity Personal and Unity Plus, and $1,000,000 or more in the last 12 months and at least 1,000,000 downloads for Unity Pro and Unity Enterprise.

The reaction and the criticism of the developer community was immediate. Many have expressed their displeasure, calling the move unfair and detrimental to smaller, independent studios that may struggle to meet established thresholds. The lack of clarity in the implementation of the policy has also been a point of concern.

For many studios, this decision could mean serious financial problems. Developers who cannot meet the revenue and download thresholds could be forced to close or max out their sales before this new fee takes effect.

It raises the question of whether tool development companies, such as Unity Technologies, have an ethical responsibility towards the development community. Unity's decision has led some to question whether they are focusing too much on economic benefit rather than community needs.

It is not the first time that Unity has generated controversy in the developer community. Some have pointed to previous controversial actions that have affected developers and questioned the company's direction of late.

Amid these concerns, developers are looking for alternatives to Unity. Other engines are gaining traction like Godot, which is free software, and Unreal Engine who offers different pricing models, raising the question of whether more developers will consider a platform switch.

The question that remains is what the future holds for Unity and whether this decision could open the door to more changes in pricing policies in the industry.

The controversy surrounding Unity highlights the importance of ethics and morality in the development industry. It raises the question of whether companies should consider more the needs of developers and the community instead of focusing solely on financial profit.


Unity's decision to change its pricing policy has sparked a hot debate in the video game industry. Developers face a new set of economic and ethical challenges, and the community is watching closely to see how events will unfold. Unity, which has been a valuable tool for countless game and applications creators, is at a crossroads, and its future and relationship with the developer community are uncertain.