SEO Bruce Lee Style
Tags: writing
Published: 2023-06-11 05:39:39

6 weeks ago I wrote an article about [SEO Ninja style](https://ainiro.io/blog/seo-enter-the-ninja). Today I can prove that I was right. According to conventional knowledge it takes 18 months to build up good SEO before you see any effect of your SEO initiatives. Today it is 2 months exactly since we launched our website, and Google is now giving us more than 50 organic clicks every single day.

Our clicks originates exclusively from highly relevant ChatGPT type of keywords, and we're getting some 5 leads every single day now, mostly because of our SEO initiatives. See the image below to understand how our organic Google clicks have developed over these last 2 months.

![Google Search console](https://ainiro.io/assets/images/seo-machine.jpeg)

## The value of SEO

According to [SEOBility](https://www.seobility.net/) the cost of an ad for our most active keyword is $1.79. However, we're also scoring for keywords that are priced more than $10 per click. If we set an average price of $2 per click, implying if we were to buy ads to get the same clicks, we'd have to pay $100 evey single day. The value of our SEO initiatives hence becomes the equivalent of paying Google $3,000 in advertisements every single month. Let me repeat that in case you missed it.

> Google is giving us $3,000 worth of clicks every single month, and we built that effect in 2 months

Our initiatives were 100% bootstrapped and legitimate. We never bought links, and we never applied any of the techniques that are considered _"black hat SEO techniques"_. Good old fashion hard work, over and over again, for two months. I wrote about this in my original SEO article, but a good thing can never be repeated enough.

> There are no shortcuts!

## How to win the SEO game

In addition to the advice I gave in my [SEO Ninja article](https://ainiro.io/blog/seo-enter-the-ninja), the recipe is quite simple.

1. Produce high quality content
2. Produce high quality content
3. Produce high quality content
4. GOTO 1

Then when you're so exhausted you want to puke, puke fast, such that you can get back to producing high quality content. Literally, I am not joking. If you're looking for a _"get rich fast scheme"_ do crypto or something - SEO is definitely _not_ the way to win fast. It requires insane amount of work and dedication.

If you look at our blogs section for instance, you will see that in these 2 months we have written at least 75 high quality articles. In addition we've optimised the site and our usage of keywords to an extent infathomable for most. On top of that, we've made sure we've shared everything we write everywhere we're allowed to share it, for then to produce high quality social media posts using our newly created [ChatGPT-based share buttons](https://ainiro.io/blog/chatgpt-for-smo).

## Conclusion, the Universe is fair (sometimes)

You don't need an SEO expert, or at least an SEO expert will not save you, you have to do the work yourself. In fact, a lot of SEO experts will give you dangerous advice, such as buying links, which might completely destroy your website from Google's perspective.

A talented SEO expert might be able to analyse your website, maybe give you an advice or two - But in the end, the work needs to be done inhouse. The reasons are simple; After you've SEO optimised your website, you need to produce _massive_ amounts of super high quality content, and no SEO expert can do that for you - It requires knowledge about what you want to score for.

Personally I find that highly rewarding, that a small bunch of nice humans such as our team can simply start applying work, and reap the fruits of their labour a couple of months later. There is some sort of epic justice to be found in that fact. I've been known to say this many times before, but a good thing can never be repeated enough ...

> If you want to get rich, wake up at dawn, work until you puke, and continue 7 days per week, 365 days per year. If you do, winning becomes inevitable. Simply "meeting up" is half the journey to victory!