Top 5 Passwordless Providers for Retail and E-commerce
Tags: webdev, cybersecurity, passwordless
Published: 2023-06-05 07:37:11

In recent years, the retail and e-commerce sector has witnessed a significant surge in cyberattacks and data breaches. As technology advances, cybercriminals have become increasingly adept at exploiting vulnerabilities to obtain sensitive user information.

The traditional reliance on passwords for authentication, once perceived as secure, is now recognized as a weak point in safeguarding online accounts. Consequently, an increasing number of businesses are embracing passwordless authentication methods. In this article, we will delve into the intricacies of passwordless authentication to understand its benefits and implementation.

## **What is Passwordless Authentication?**

Passwordless authentication is a method of verifying a user’s identity without requiring them to enter a traditional password. Instead of relying solely on a password, passwordless authentication typically utilizes alternative factors or methods to authenticate users. These factors can include biometrics, such as fingerprint or facial recognition, or possession-based factors, such as a hardware token or a mobile device.

The goal of passwordless authentication is to enhance security and user experience by eliminating the need for users to remember complex passwords or reuse them across multiple accounts, which can be a significant security risk. Passwords are often weak, easily guessed, or vulnerable to data breaches, whereas passwordless authentication methods can provide stronger security.

There are various passwordless authentication methods available, including:

1. **Biometric authentication :** This involves using unique biological characteristics like fingerprints, facial features, or iris scans to verify the user’s identity.

2. **Device-based authentication :** In this method, a user’s authentication is tied to a specific device, such as a mobile phone or a hardware token. The device acts as a trusted factor, and the user must have physical possession of the device to authenticate.

3. **One-time passwords (OTP):** OTPs are temporary codes sent to the user’s registered mobile phone or email address. The user enters this code to complete the authentication process.

4. **Public key cryptography :** This method uses asymmetric encryption, where the user has a private key stored securely, and a public key is used for authentication.

By implementing passwordless authentication, organizations can improve security by reducing the risk of password-related attacks, such as brute-force attacks, credential stuffing, or phishing. Additionally, passwordless authentication can simplify the user experience, as users no longer need to remember and manage multiple passwords.

## **Why is passwordless authentication important?**

Passwordless authentication is important for several reasons:

**1. Enhanced security:** Passwords can be weak, easily guessable, or susceptible to data breaches. Passwordless authentication reduces the reliance on passwords, which are often the weakest link in the security chain. Instead, stronger authentication factors such as biometrics or hardware tokens are used, making it more difficult for unauthorized individuals to gain access to user accounts.

**2. Reduced password-related risks:** With passwordless authentication, common risks associated with passwords are mitigated. These risks include password reuse across multiple accounts, weak or easily guessable passwords, and the need for password resets. By eliminating passwords, organizations can significantly reduce the potential for account compromises and unauthorized access.

**3. User convenience:** Passwordless authentication improves the user experience by eliminating the need to remember and manage complex passwords. Users no longer have to worry about forgetting passwords, resetting them, or encountering difficulties when trying to create strong and unique passwords for different accounts. This convenience factor can lead to increased user satisfaction and engagement.

**4. Phishing prevention:** Passwordless authentication can help combat phishing attacks. Traditional password-based systems are vulnerable to phishing, where attackers trick users into revealing their passwords through deceptive emails or websites. With passwordless methods like biometrics or device-based authentication, the user’s credentials cannot be easily phished since they are tied to unique physical characteristics or possession of a trusted device.

**5. Compliance with modern security standards:** Many industry regulations and standards, such as the Payment Card Industry Data Security Standard (PCI DSS) and the National Institute of Standards and Technology (NIST) guidelines, advocate for stronger authentication methods. Implementing passwordless authentication aligns with these recommendations and helps organizations meet compliance requirements.

Overall, passwordless authentication offers a more secure and convenient way to verify user identities, reducing the reliance on passwords and addressing the vulnerabilities associated with traditional password-based systems.

The passwordless authentication process relies on alternatives to passwords, such as biometrics (fingerprint scanning, facial recognition, voice recognition, etc.), OTPs (one-time passwords), and security keys, to verify a user’s identity. This offers several advantages, such as enhanced security and a better user experience. In this article, we will discuss the top passwordless authentication software providers for the retail and e-commerce industry.


## **Top passwordless authentication providers**


**MojoAuth**


MojoAuth is a true passwordless authentication software for retail and e-commerce companies, designed to offer a seamless user experience for online shopping. MojoAuth offers a combination of biometric authentication and advanced encryption technology to secure users’ accounts. Users can create unique and encrypted links using their mobile devices, which can then be used to access their accounts without the need for a password.

**Key features of MojoAuth include:**

- Support for multiple passwordless authentication methods such as Magic link, FIDO, Passkeys, Email OTP, and Phone OTP.
- MojoAuth prioritises user convenience by offering a seamless authentication experience.
- Reduce password-related support costs and mitigation of security breach costs
- Device-independent technology, easy to implement in any technology



**HYPR**


HYPR is a well-known passwordless authentication solution that focuses on providing secure, fast, and user-friendly authentication methods for businesses across various industries, including retail and e-commerce. HYPR combines biometrics, mobile devices, and FIDO security standards to offer a strong and secure authentication process.

**Key features of HYPR include:**

- Biometric authentication support, such as fingerprint scanning and facial recognition
- Support for FIDO security standards
- Cross-platform support, offering compatibility with various devices and platforms
- Device trust engine to determine the trustworthiness of a user’s mobile device



**Trusona**


Trusona is a passwordless authentication platform that focuses on improving user experiences while maintaining robust security. Trusona offers a range of passwordless solutions that cater to the unique requirements of different industries, including retail and e-commerce.

**Key features of Trusona include:**

- Mobile and web SDKs for easy integration into existing systems
- Support for various authentication methods, such as QR code scanning, push notification OTPs, and device biometrics
- Anti-replay technology, which prevents replay attacks by verifying user interactions in real-time



**Auth0**


Auth0 is a popular passwordless authentication provider that offers a comprehensive and customizable platform for businesses. In addition to passwordless, Auth0 supports multiple authentication methods, which can be combined to create a multi-factor authentication setup.

**Key features of Auth0 include:**

- Various passwordless authentication options, such as one-time password (OTP) sent via SMS or email, and device biometrics
- Customizable rules and advanced security features, such as risk-based authentication and bot detection
- Integration with popular identity providers, such as Google, Facebook, and Apple
- Support for multi-factor authentication



**ForgeRock**


ForgeRock is a digital identity management platform offering a robust passwordless authentication solution for businesses in various industries. The platform focuses on improving customer experiences while ensuring the highest level of security.

**Key features of ForgeRock include:**

- Support for a variety of passwordless authentication options, such as biometrics, push notifications, and hardware tokens
- Integration with popular social media platforms for single sign-on (SSO)
- Adaptive risk management for detecting and preventing potential threats
- Customizable workflows and user experiences


## **Conclusion**

The adoption of passwordless authentication methods in the retail and e-commerce industry is becoming essential in addressing modern security threats and improving user experiences. The passwordless authentication software providers discussed in this article offer various solutions tailored to the unique requirements of the industry. These providers focus on security and user experiences while catering to the specific needs of the retail and e-commerce sector. By implementing passwordless authentication solutions, businesses can protect their customers’ data and provide a seamless, secure, and frictionless environment for online shopping.