Trends and Innovations in Omnichannel Software Solution
Tags: omnichannelsoftwaresolution, omnichannelsoftware, omnichannelcommunication
Published: 2023-10-18 07:06:39


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/8ksxafr7ais5uc66uxk4.png)Call centers are evolving as their demand is increasing rapidly. Some businesses completely rely on call centers to manage their calls of all types. For example, customer care, sales, lead nurturing, and more. As businesses are growing and customer demands are prevailing, the use of **[omnichannel contact center software](https://icallify.com/)** is also gaining popularity. As a result, more businesses are investing in this type of software. Moreover, several companies are putting their resources into empowering this software.  

It is necessary to use the best omnichannel software for call centers, so you can get the best returns. To make sure you are using the right solution, you have to be aware of the top trends and innovations to look for in the upcoming years. This information can help you modernize your omnichannel software solution, so you can boost your returns, too.  

## Top trends and innovations in an omnichannel call center solution:  

Extended addition of digital communication channels  

Traditionally, the use of omnichannel solutions was not in this much demand. However, the increasing demand for omnidirectional support contributed to the increased need for this software. As new communication channels pave their way into human lives, the need to add those channels to this software becomes prevalent. As a result, an omnichannel call center system includes all popular modes of interaction. 

Lately, digital communication channels like WhatsApp, Facebook, Twitter, etc. have become very popular in our lives. Therefore, the use of these communication channels in a call center has become unavoidable. Therefore, one of the latest innovations in this industry is the implementation of digital channels in this software. 

Video calling is mandatory 

One more popular trend in the omnichannel contact center software segment is the addition of video calling. We are aware of the power of video calls because they give the experience of a physical meeting. Even without commuting to the home of a customer, a bank executive can complete the KYC (Know Your Customer) process. This is the power of video in communication. Therefore, all solutions now use video for communication. 

> Read Also:   [**Best Practices to Follow in an Omni Channel Call Center **](https://icallify.com/best-practices-to-follow-in-an-omni-channel-call-center/)

Channel wise performance reports 

Analytics and reports are the bread and butter for call centers. They help in evaluating the performance of different factors. Therefore, innovations in this area have been an evergreen topic. One latest trend in the omnichannel software for call centers is channel wise performance insights. All solutions must incorporate these reports. As a result, call centers can make better decisions based on existing performance. 

For example, if an agent gives better productivity while managing WhatsApp conversations over voice calls, he can handle more WhatsApp interactions. Secondly, if email marketing is not performing better than voice broadcasting campaigns for sales campaigns, then voice broadcasting is a better choice for future campaigns. Similarly, several decisions driven through concrete data can lead to better outcomes and deliverables. This has increased the demand for using channels wise detailed reports. In addition to that, more innovations are taking place in this space to give real time data for quicker decision making. 

Automation with AI and ML  

Artificial Intelligence (AI) and Machine Learning (ML) technologies have gifted amazing features to the call center industry. Automation is already part of this software for call centers. Moreover, AI and ML have added more automation features to this software. However, there are several innovations taking place in this industry to augment the functionality of omnichannel contact center software. 

For example, to automate common interactions, call centers can add chatbots with digital channels. Companies also add conversational AI for voice call management. In multiple other ways, AI and ML can improve the performance of call centers with automation features. 

Secondly, AI and ML can enhance already available automation features like auto dialers, automated call distribution, and more. 

Thirdly, it can automate call billing, fraud detection, and several other business aspects. 

Several businesses are innovating in this direction to improve the performance of call center campaigns. These innovations can also help omnichannel call centers improve omnichannel software solutions and implement best practices to receive extraordinary returns.  

Concluding notes  

Customer behavior, competition, and technologies often define trends in any industry. The industry of an omnichannel call center solution is highly dependent on the stated three factors. Moreover, the demand for this solution is also increasing rapidly because customer experience is a high priority in all industries. As a result, more innovations and evolutions are happening in this space. You can expect the best omnichannel software for call centers with powerful features incorporating major trends and future-proof technologies. In conclusion, you are living in the era of innovations and creativity that will define the future of omnichannel solutions. 

iCallify is one of the most innovative companies in this space. We provide leading omnichannel contact center software with trending and innovative features. To learn more about it and to book a free trial, get in **[Contact with us](https://icallify.com/contact-us/)**.