Why US Firms Should Pay Attention to GDPR
Tags: gdpr, webdev, productivity
Published: 2023-10-19 17:55:55

In the rapidly changing landscape of digital technology, secure video conferencing has become a fundamental element in safeguarding sensitive information and establishing trust with clients and stakeholders.

A striking [97% of IT experts](https://www.zerify.com/how-secure-is-video-conferencing-survey/) express reservations about the security of privacy and video conferencing data. Furthermore, the financial repercussions of data breaches are on the rise, with the average cost hitting US$4.35 million in 2022, as [reported](https://www.informationweek.com/big-data/data-privacy-trends-to-follow-for-2023) by IBM and the Ponemon Institute.

Although the [General Data Protection Regulation (GDPR)](https://www.digitalsamba.com/blog/gdpr-compliant-video-conferencing) originates in Europe, its significance is far-reaching and provides valuable insights for American businesses.

Let's explore why the GDPR serves as a crucial narrative for the United States.

## Financial Consequences
The implementation of the GDPR has led to a series of notable fines against major technology companies, highlighting the financial perils of failing to comply.

The case of Meta, which faced fines close to €1 billion from the [Irish Data Protection Commission](https://www.dataprotection.ie/en/news-media/press-releases/data-protection-commission-publishes-2022-annual-report), serves as a vivid example of the stringent application of GDPR and its related legislation, the ePrivacy Directive. In 2022 alone, there were 40 ongoing investigations into leading tech firms, suggesting a continued trend of rigorous oversight and enforcement.

## Global Adherence
So why should this matter to American enterprises? The scope of GDPR extends to any organisation that processes the data of EU citizens, irrespective of where it is based. Therefore, an American business with EU clients or users within the EU is obliged to comply with GDPR regulations.

The consequences for failing to comply can be severe, with fines potentially reaching up to 4% of the company's global annual turnover— a potentially eye-watering sum for any business.

## Influence on Global Privacy Standards
Furthermore, GDPR is establishing an international standard for data protection and security, shaping laws beyond the European context.

The California Consumer Privacy Act (CCPA) serves as evidence of this impact. By aligning with GDPR standards, companies not only meet legal requirements but also gain a competitive edge in a worldwide environment that is progressively putting a premium on data privacy.

## Reasons for Compliance

1. **Global Relevance**: GDPR has established a global standard for data privacy. Conforming to these guidelines demonstrates a company's dedication to strong data protection, regardless of location.
2. **Financial Prudence**: Avoiding substantial fines that can result from non-compliance is crucial for a company's financial well-being.
3. **Customer Trust**: Compliance enhances trust among both EU-based clients and worldwide customers who prioritise data privacy.
4. **Competitive Advantage**: Early alignment with GDPR can afford a competitive advantage in markets where data protection is a key concern.
5. **Operational Consistency**: Adopting a consistent data protection standard across diverse geographical operations simplifies internal governance and procedures.
6. **Preparedness for Future Legislation**: As similar data protection laws gain traction globally, compliance with GDPR equips companies with adherence to future regional data privacy legislation.

## The Road Ahead
As the worldwide discourse on data privacy matures, with over 100 countries now possessing privacy or data protection laws, it is wise for American businesses to observe and align with GDPR norms carefully.

By 2024, it is projected that privacy regulations will cover the personal information of [75% of the global populace](https://government.economictimes.indiatimes.com/news/governance/75-of-global-population-will-have-its-personal-data-covered-under-privacy-regulation-by-2024-rajesh-pant/100681211?redirect=1). It is reasonable to expect either an expansion of GDPR's scope or the introduction of analogous US legislation in the near future.

Embracing GDPR goes beyond mere legal obligation; it's about navigating towards a future where data privacy forms the bedrock of digital engagement. The foresighted adoption of GDPR standards by US businesses represents a prudent move toward enhanced data privacy and a more secure digital landscape.

Read the article: [Unlocking Privacy Prowess: Why US Firms Should Pay Attention to GDPR](https://www.digitalsamba.com/blog/why-gdpr-matters-for-us-digital-enterprises)