Leveraging Growth Analytics for Higher B2B Sales and Profits
Tags: datavisualization, dataengineering, dataanalytics
Published: 2023-10-19 10:49:15

Growth analytics is crucial for boosting (Business to Business) B2B sales and revenue rates.   

It employs [data analytics](https://www.bluent.com/business-services/data-analytics/) and visualization to provide insights into sales and other revenue sources. With that, B2B leaders can scrutinize the effectiveness of their marketing campaigns and optimize product features and performance more confidently.   

Implementing growth analytics promised higher B2B sales for enhanced revenue rates, improved user retention, and conversion rates.   

Let's understand how growth data analytics can drive your B2B success in this blog.  

**Why Should B2B Leaders Focus on Growth Analytics?**  

Some key reasons for adopting growth analytics in B2B include- spotting underlying data trends to facilitate optimum business decisions, reducing churn rates, enhancing customer experience, and defining valuable user cohorts to maximize revenue rates. 

B2B businesses should invest in growth analytics:  

- To capture and analyze data trends for optimal business decisions.  
- To reduce churn rates by detecting and fixing issues blocking conversion paths.  
- To define valuable user cohorts to maximize revenue rates. 
  

For successful growth and B2B sales analytics, it's suggested to:   

**Do Customer Segmentation**

That involves segmenting customers based on the following:  

- Product preferences and usage habits  
- Geographic details of the customer groups  
- Customer spending ability and professions  
- Least engaged buyers or clients   

**Define Key Performance Indicators (KPIs)**

KPIs include significant growth metrics such as the number of users, revenue rates, costs per lead, customer retention rate, churn rate, and upsells.  

Once you outline these KPIs, you can track and analyze your B2B sales growth more efficiently.    

**Run Cohort Analysis to Understand Product-market Fit** 

See the cohort dashboard to view your customers' activities and behavior while interacting with your products or services.  

That will involve [data visualization](https://www.bluent.com/business-services/data-visualization/) expertise in analyzing insights in graphs, charts, and other visual formats.    

**Take Actions to Increase Conversions**

Once you conduct cohort analysis, get an action plan to refine your marketing campaigns. That will contribute to higher B2B returns with the benefits of growth analytics.  

The most preferred tools for growth analytics are HubSpot, Google Analytics, Kissmetrics, Amplitude, and Mixpanel.  

**Final Words** 

Challenges in growth analytics can be due to complexities within the data, a lack of transparency between sales and marketing teams, or a need for more skills in [data engineering](https://www.bluent.com/business-services/data-engineering/).   

Hence, only a team of skilled and certified data scientists can assist businesses achieve maximum value in growth analytics.  

[BluEnt](https://www.bluent.com/contact-us/), an experienced player in big data, analytics, business intelligence, and more, offers its proficiency to help businesses boost their B2B sales and revenues through sales-driven growth analytics. 

Source by: [https://www.bluent.net/blog/growth-analytics-for-b2b-sales/](https://www.bluent.net/blog/growth-analytics-for-b2b-sales/)