The Instagram Logo And Brand: The History And Evolution
Tags: webdev, design, logo
Published: 2023-05-10 10:50:49


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/nx0w0sr2epl9ml19n4hp.jpg)


Instagram is one of the most popular social media platforms worldwide, with over 1 billion monthly active users. The platform is known for its photo and video sharing capabilities, user-friendly interface, and unique visual identity. One of the most recognizable elements of Instagram's brand is its iconic logo. In this article, we'll explore the history and evolution of the [Instagram logo](https://freelogopng.com/instagram-logo-png) and brand.

## The First Instagram Logo

Instagram was launched in October 2010 by Kevin Systrom and Mike Krieger. The platform's original logo featured a vintage camera with a rainbow stripe, inspired by Polaroid cameras. The logo was designed by Kevin Systrom himself and was intended to reflect the app's focus on sharing photos.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/g4v6wfviuzm1lr74ay3x.png)

The Original Logo underwent a few tweaks over the years. In 2011, the rainbow stripe was removed, and the camera was simplified, making it more streamlined. Then, in 2013, the iconic square shape was introduced, which has since become synonymous with Instagram.

## The 2016 Logo Redesign

In May 2016, Instagram unveiled a significant redesign, including a new logo. The new logo featured a simplified, modern design with a white background and a colorful gradient. The iconic camera was still present but was reduced to a simple outline.

The redesign was met with mixed reviews. Some users appreciated the new, fresh look, while others felt that the new logo was too generic and lacked the personality of the original.

## The Evolution of Instagram's Brand Identity

In addition to the logo redesign, Instagram has evolved its brand identity over the years. The platform's original brand color was a distinctive shade of blue-green, which was used across the app and website. However, with the 2016 redesign, Instagram introduced a new color scheme, featuring vibrant shades of pink, orange, and purple.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/6c2baogmlytopw543fxj.png)

The new color scheme was intended to reflect the platform's diverse and creative community. It was also designed to stand out in a crowded social media landscape, where many platforms use blue as their primary color.

Since the 2016 redesign, Instagram has continued to refine its brand identity. The platform has introduced new features, such as Instagram Stories and Reels, which have added new dimensions to the platform's visual identity.

## Conclusion

The Instagram logo and brand have come a long way since the platform's launch in 2010. From the vintage camera and rainbow stripe to the modern gradient design, the Instagram logo has evolved to reflect the platform's growth and changing identity.

Similarly, Instagram's brand identity has evolved to reflect the platform's diverse and creative community. The vibrant color scheme and user-friendly interface have made Instagram one of the most recognizable and beloved social media platforms worldwide.