6 Ways You Can Leverage AI to Improve Your Customer Experience
Tags: ai, customerexperience
Published: 2023-08-28 00:04:58

Artificial intelligence has seen many improvements over the years and has come a long way since its inception. It's still far from perfect, but it's rapidly advancing and reinventing a variety of business processes.

AI can be a great facilitator for businesses that strive to offer better experiences, which in turn improves customer loyalty. It provides you with access to in-depth customer insights and helps you devise custom journeys for the respective use cases.

Artificial intelligence makes it possible for you to explore the behavioral patterns of the intended audience and offer personalized solutions to ensure lasting customer relationships.

So, if you've been exploring new ways to offer a better customer experience, here's how you can do it by leveraging AI.

## 1. Customer Service Automation
Did you know that [34%](https://www.wpbeginner.com/research/marketing-statistics-trends-and-facts-updated/) of customers prefer communicating with chatbots compared to company representatives for support?

Not everyone likes to wait in line for their turn. Some prefer self-help and just require access to useful resources that can help them resolve their concerns.

To facilitate these customers, you can consider automating your support process by using chatbots.

Chatbots are AI-powered solutions that allow your customers to find answers to their questions and explore the required information to make informed choices.

With the help of chatbots, you can automate the process of resolving general queries while your support team focuses on solving intricate concerns.

This would significantly reduce the wait time for your customers seeking support and help you keep up with the ticket backlog.

Setting bots in charge of general inquiries and offering swift support for complex concerns will pave the way for you to offer a better customer experience and help improve your retention.

## 2. Reduce Human Errors
Another benefit of using chatbots for support is that they help minimize the likelihood of human errors.

No matter how cautious your support team is, they are susceptible to making mistakes and errors when interacting with your customers or handling their queries. This may negatively affect your brand image and leave your customers dissatisfied.

Comparatively, when you've automated your support process, the likelihood of errors is at the bare minimum.

Even if you prefer resolving your customers' concerns manually, letting chatbots gather relevant data and customer details goes a long way. It provides your representatives with all the accurate information they need to offer fitting solutions or suggest fixes for the problems reported.

## 3. Personalization
Did you know that [80%](https://www.pushengage.com/digital-marketing-stats-and-trends-2021/) of customers prefer businesses that offer personalized experiences?

AI makes it possible for you to get acquainted with the ever-changing needs and preferences of your customers and tailor your offerings accordingly. Plus, with the help of technology, you can also process and analyze large sets of customer data in no time.

This helps you gather relevant insights encompassing your customers' behavior, making it easier for you to make bias-free decisions and come up with data-driven targeting strategies. 

These insights enable you to accurately assess customers' expectations and help you offer personalized offerings that best meet their requirements.

## 4. Proactive Solutions
You can use AI to predict problems that require your attention and come up with viable solutions beforehand.

There are a variety of AI-powered tools that can help you analyze data and gather relevant insights about the sentiments of your customers, making it easier for you to assess what's on their minds and predict the likelihood of churn.

This helps you come up with proactive solutions that help you improve retention and cultivate loyalty in the long run.

You can assess how your audience feels about the experiences that you offer them and take proactive measures that help improve customer satisfaction and boost retention.

## 5. Tailored Recommendations
When it comes to making purchase decisions, people are generally indecisive. This is one of the reasons why [72%](https://trustpulse.com/online-review-statistics/) of customers' buying decisions are influenced by the reviews and recommendations they receive from others.

People often don't know what's best for them and need guidance from others to make a final decision.

What if you could benefit from this behavior?

With the help of AI, you can get to know your audience and use behavioral insights to offer custom recommendations that best align with the interests of your current or potential customers.

This helps ensure seamless buying experiences for your customers and makes it possible for you to capitalize on potential upselling or cross-selling opportunities.

Even if the needs of your audience don't coincide with your current offerings, pointing them in the right direction helps build trust and positively contributes to your brand's image.

## 6. Immersive Experiences
You can offer immersive experiences to your customers by leveraging artificial intelligence and extended reality.

Be it to scale your in-store purchases or boost your online conversions, offering exclusive experiences goes a long way and helps ensure lasting customer relationships.

Allowing your potential customers to interact with your products or services before buying is one of the most effective ways to pique their interest and get more eyeballs in general.

Technology has made it possible for you to think outside the box and be creative when promoting your solutions.

You can try new ideas and create fun experiences around your key offerings, transforming your products or services into ambassadors for your brand.

Not only will this boost your sales, but it will also give your customers a reason to keep coming back for more.

## It's a Wrap
There you have it. The six ways you can leverage AI to improve your customer experience.

If you've been exploring contemporary ways to increase customer satisfaction and ensure lasting relationships with them, trying out the recommendations provided may come in handy.