(2) Artificial intelligence in action: The process of automating the creation of product descriptions
Published: 2023-12-08 07:05:56

The process of automating the creation of product descriptions using artificial intelligence begins with the analysis of product images. Computer vision technologies and neural networks allow AI systems to recognize elements in product photos, highlight their features, characteristics, and the context in which the product is presented.

Based on this analysis, AI uses special algorithms and templates to automatically create a brief but informative product description. This description may contain the product's key characteristics, features, benefits, and context of use.

This approach significantly speeds up the process of creating descriptions, freeing up the time and resources of the content team. As a result, the speed of adding new products to the catalog is improved, as well as keeping product information current and up-to-date.

However, it's worth noting that while AI is capable of automatically creating text descriptions, quality control and proofreading always remain important steps. The human factor in the form of text editing and revision helps to achieve high accuracy and correspondence of the product description to its real characteristics.


## Benefits for online stores 

Using artificial intelligence to create product descriptions brings a number of significant benefits for online stores.

**Saving time and resources** 
Automating the process of creating descriptions can significantly reduce the time spent on this step. This frees up team resources for more strategic tasks such as improving user experience or developing marketing strategies.

**Improved accuracy and relevance of descriptions** 
Artificial intelligence algorithms are able to analyze images in detail to create more accurate and relevant product descriptions. This improves content informativeness and increases shopper trust.

**Improved user experience** 
Quality product descriptions improve the user experience, helping shoppers find the right product faster and more efficiently and make informed purchasing decisions.

**Faster Product Catalog Updates** 
With an automated description creation process, online retailers can update their product catalogs faster, adding new products quickly and keeping information current.

Artificial Intelligence is becoming an integral part of the efficient operation of online stores, providing not only time and resource savings, but also improving the user experience and the company's competitiveness in the market.

## Practical examples of successful application 
To better understand the effectiveness of artificial intelligence in creating descriptions for products in online stores, it is useful to consider practical examples of its successful application.

**Optimization of product catalog** 
Our online store implemented an AI system that analyzes product images and automatically creates high-quality descriptions for each product in the catalog, for example, in the "[Małe AGD](https://bt.rozetka.pl/maly-sprzet-agd-80077/c80077/)" section. Thanks to this, they were able to speed up the process of updating the catalog and improve the accuracy of the descriptions, thus improving the user experience.

**Enhanced conversion** 
Using AI technology to create more detailed and informative product descriptions resulted in higher conversion rates as customers gained a better understanding of the products, making the buying process more transparent and convenient.

**Improved Search Engine Optimization** 
By integrating an AI system to automatically generate descriptions while improving the search engine optimization of their online store. Products are now better indexed by search engines thanks to more informative and relevant descriptions.

These practical examples of successful application of artificial intelligence in online stores demonstrate the various benefits and effectiveness of automating the process of creating product descriptions.

**Continuation** [Part III](https://dev.to/adrianolem/2-artificial-intelligence-in-action-the-future-of-technology-and-future-prospects-artificial-16e1)