account in GA4
Tags: tutorial, analytics, ga4, google
Published: 2023-09-17 15:00:00

**An account is a collection of properties whose data is owned by a single business entity.​**

- Underneath accounts, a property represents a grouping of user data, like from a website or an app. It's also the level where Google Analytics processes data and where you can create links with other products, like Google Ads.​
-  Underneath each property is a data stream that represents the flow of data from a website or an app to the property, and the level where you can control things like what data gets collected. ​
- There are web data streams for websites and app data streams for mobile apps. If your business has both a website and a mobile app, you may have a data stream for the website, a second data stream for the iOS app, and a third data stream for the Android app.​

**let's split this properties and know each one of them and what are the difference of each other**

- **An account** : can include multiple properties and property types, but a property can belong to only one Analytics account.​
- **A property** : lives within an account. Properties are the containers for your reports based on the data you collect from your apps and sites. It's the level at which Analytics processes data and where Analytics can connect with other Google products, like Google Ads.​
- **A data stream** :  lives within a property and is the source of data from your app or website. A property can have one or many data streams.​

**focus on the difference on each of them because we'll take couple of example may get you some dizziness**


​**let's take some instances to show further how this works**

1.  The next business is a gaming company that created a mobile racing game for both Android and iOS, Their account structure would look something like this. 

-  One account, one property for the app and two app data streams, one for the Android version and one for the iOS version. 


 

2:  The last business runs a food delivery service. The service has two user bases, customers and delivery drivers. So they've created two different apps, one for each user base. Their apps are on both iOS and Android, and they also have a website with two distinct sections, one for customers and one for their delivery drivers , Their account structure would look something like this. 

 

- One analytics account with two properties, one focused on customers and the other focused on delivery drivers. The first property for customers would have three data streams, one web data stream for the website, one app data stream for the Android app, and one app data stream for the iOS app.​

- The second property for delivery drivers would also have three data streams, one web data stream for the website, one app data stream for the Android app, and one app data stream for the iOS app. These are just a few examples of how you could structure your Google Analytics account for your business. Note that Analytics 360 is an enterprise level version of Google Analytics that provides additional flexibility for managing your data with things like sub-properties and roll-up properties.​


now let's create an account to see the steps of doing that 

1.  Let's walk through the steps to create a new account and property. To set up a new Google Analytics account, first visit analytics.google.com and select start measuring. Then, name the account and choose your data sharing settings. We'll name our account, my new account, and select next. You can create multiple properties under an Analytics account, but most small or medium-sized businesses will have a single account and property, depending on the structure for things like lines of business, parent entities, and more. Name your property and select the time zone and currency for your reports.​
3. Then, you'll answer a couple of basic questions about your business. Let's say we're a medium-sized business. Next, you'll be asked to choose your business objectives. This step is important because it will generate reports specific to the business objectives that you choose. If you aren't sure, choose the get baseline reports option. You can always change and customize these reports later, but choosing your correct business objective will make the reports more relevant to your business. Once you choose your business objectives and agree to the terms of service, your account and property will be created.
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**that's a lot to keep in mind but it's an important notes to know the difference between an account , property and data stream it will play a significant role for your initial steps to make an account and choose the proper choices that will meet your requirements and achieve your goals**

that's for today tomorrow I'll discuss about setting a data collection for a website and an app so stay tuned.