The Beginner’s Handbook to Enhancing Web Speed: A Focus on Image Optimization
Tags: webperformace, performance, sitespeed, text
Published: 2023-10-20 13:22:37

### Table of Contents

- [Introduction](#introduction)
- [Past Strategies for Site Speed](#past-strategies-for-site-speed)
- [Image Optimization Techniques](#image-optimization-techniques)
  - [Scale Down and Compress](#scale-down-and-compress)
  - [Implement Lazy-Loading](#implement-lazy-loading)
  - [Specify Dimensions](#specify-dimensions)
  - [Utilize the `<picture>` Tag](#utilize-the-picture-tag)
- [Conclusion](#conclusion)

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### Introduction

In the last twelve months, I've delved deep into the subject of web performance, particularly focusing on site speed. Guided by tools like Google Page Speed Insights and the newly-released Core Web Vitals, my quest was to not just improve search ranking but also to enhance the user experience by cutting down data load.

For newcomers to this field, the Web Performance course by Scott Jehl is an invaluable resource. It gives you a complete overview, from understanding metrics to practical tips on how to boost your site's performance.

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### Past Strategies for Site Speed

Previously, the emphasis was on reducing the total webpage size to improve speed, but this metric is increasingly seen as outdated. It doesn't truly capture the user's experience while browsing. The modern approach is to load elements only as they are needed, moving away from the older mindset of minimizing the overall elements loaded on a webpage.

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### Image Optimization Techniques

Below is a rundown of methods I've employed for optimizing images on websites. These techniques are drawn from both expert advice and my own hands-on experience. They are not only easy to apply but also serve as a solid foundation for overall site optimization.

#### Scale Down and Compress

It’s been a long-standing best practice to not upload oversized images, especially when they will be displayed as small thumbnails. It's a common mistake that I often encounter, where a small image takes an unusually long time to load because it's actually a larger file being scaled down. This wastes bandwidth and harms the user experience. To tackle this, I usually rely on two free tools for bulk image editing:

- **Bulk Resize Photos**: Useful for resizing multiple images at once.
- **Image Optim**: A Mac-only tool that offers more extensive compression options.

#### Implement Lazy-Loading

Lazy-loading is a feature that I've been eagerly waiting for. It allows the browser to postpone the loading of images until they actually come into the user's view. This is particularly useful for galleries located well below the viewport, as it prevents these images from negatively impacting metrics like LCP (Largest Contentful Paint).

#### Specify Dimensions

In the past, setting width and height attributes on images was the norm. This practice later fell out of favor but has recently made a comeback. It's now recommended to specify these dimensions to prevent CLS (Cumulative Layout Shift), as it gives the browser an idea of the image's size before it fully loads.

#### Utilize the `<picture>` Tag

The `<picture>` element allows you to use modern formats like WEBP, which are generally smaller in size compared to traditional JPGs or PNGs. This ensures that users get the best quality images with the least amount of data.

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### Conclusion

Improving web performance and site speed through image optimization can be challenging, especially when dealing with dynamic content and varying art directions. However, the methods outlined above offer a solid starting point. By implementing these techniques, you can take significant steps toward making your website more efficient and user-friendly.

For those interested in more advanced techniques, you can also visit [thecharcounter.com](https://thecharcounter.com) for character counting tools that can help you further optimize your site's text content.