7 Metrics to Measure Your Blog's Success
Tags: metrics, blogging
Published: 2023-09-24 11:46:07

Did you know that [77%](https://www.isitwp.com/amazing-blogging-stats-facts/) of internet users prefer consuming content through blogs?

Blogging is not only an excellent way for growing businesses to generate traction online but also serves as an opportunity for aspiring entrepreneurs to get started. It's an efficient way to connect with the right audience and generate awareness about your brand.

However, to get the desired results, you should consistently assess the performance of your blog to ensure that you're on the right track.

For that, it's important that you identify the right metrics that align with your goals and help you know if your efforts are paying off.

Here are the seven metrics you can consider to measure your blog's success:

## 1. Traffic
Traffic is the most commonly used metric to assess a blog's performance by content creators and leading businesses, for obvious reasons.

People write blogs to generate traction and attract a relevant audience to the website. So, it's a no-brainer that an increase in traffic may serve as a viable metric to evaluate your blog's performance.

Just keep in mind that you have to monitor the growth over time because content gives you results in the long run.

Don't expect a blog that you published a few days ago to cause a tremendous increase in your traffic. It doesn't work like that.

Assess the performance of your blog in totality to see how you're doing. To see the impact of your posts individually, wait until your pages are crawled by search engines to get a clear picture.

## 2. Page Views
If you want to assess the performance of your blogs individually, you can start by looking at the page views.

This is the most commonly used metric that helps content creators and businesses see how many people actually viewed the post.

It's a pretty standard metric, but it can serve as a baseline for other indicators that you may consider to measure your blog's performance.

Simply put, it serves as an excellent starting point for your assessment.

## 3. Bounce Rate
A high bounce rate for your blog is not a good sign. It shows that the majority of the people who visit your site leave almost immediately without interacting with the content you publish.

This means either the way you produce and present your content should be improved, or your content attracts junk traffic to your website.

So, it's important to ensure that you create content around topics that resonate with your niche and promote your blogs on platforms where your audience is active.

Your bounce rate can also go up if your website offers a clunky user experience or your pages take forever to load.

It's reported that [53%](https://www.monsterinsights.com/seo-statistics/) of visitors will immediately leave the site if its pages fail to load in 3 seconds or less.

So, along with [creating blogs on relevant topics](https://www.blogtyrant.com/best-blog-topic-research-tools/) and improving the quality of your content, it's also important that you improve your website's performance to offer a seamless experience to your visitors.

## 4. Average Time on Page
Another metric you should be looking at to measure your blog's performance is the average time spent by visitors on the page.

Even if your blogs give you a traffic boost, visitors staying just a few seconds on the page should raise alarms. This means your content fails to meet expectations and is unable to engage the intended audience.

There can be different reasons for it. Perhaps your content doesn't offer value to your audience, or the visitors have a hard time understanding your message.

You have to identify what's preventing people from staying on your blog and work on that to get the desired results.

## 5. Returning Visitors
Returning visitors is another viable metric to see how your blog is performing. Returning visitors are people who keep coming back to your website to consume more content.

So, if the number of returning visitors to your site is gradually increasing, it means that your content is driving engagement and fulfilling the purpose for which it was created.

When people choose to visit your blog time and again, it shows that you're creating quality content tailored to the needs and preferences of your audience.

## 6. Social Media Engagement
Social media has over [4.74](https://smashballoon.com/social-media-marketing-statistics/) billion users worldwide. Choosing the right platforms and promoting your content there helps you connect with the right audience and [attract more traffic](https://rafflepress.com/how-to-drive-traffic-to-your-website/) to your site.

This is why content marketers and businesses prefer to promote their content on platforms readily preferred by their target audience.

The engagement you acknowledge on these platforms not only serves as an excellent indicator to assess your digital marketing strategy but also your content's performance.

If your posts are getting a significant number of likes, comments, and shares from the intended audience, it shows that your content is offering value and is likely to help you [achieve the set goals](https://formidableforms.com/5-steps-to-set-goals-and-achieve-them/).

## 7. Click-Through Rate
The click-through rate is an excellent metric to assess the performance of blogs that are created to inspire a certain action. Not all blogs are published to educate the intended audience or generate awareness. Some of them encourage visitors to perform a particular action.

Since the purpose of these posts is to drive a particular action, the best-suited metric to assess the performance here will be the click-through rate. It shows how many people were successfully stimulated by the blog to perform the intended action.

## It's a Wrap
There you have it: the seven metrics you should consider to measure your blog's success.

These metrics will help you know if your content serves the purpose it was created for and makes it easier for you to grow.