Building an email template library on Strapi CMS
Tags: emailtemplate, cms, email, emailmarketing
Published: 2023-05-03 13:37:54


Email templates are a great way to add a personal touch to your communications with customers, clients, and other stakeholders. They can also be a helpful tool for developers who want to streamline their workflow or automate repetitive tasks.

Strapi is a headless CMS that makes it easy to build custom email templates. In this article, we'll show you how to create a basic email template in Strapi and how to use the built-in email editor to customize it. We'll also provide some tips on how to get the most out of the headless CMS, Strapi.

## Creating a New Template

Let’s first take a quick look at building a collection page on strapi which breaks down as follows:
- Create a wireframe as per LP requirement
- The designer creates a design from the wireframe
- Dev creates a collection item in Strapi
- The collection item contains various input fields for every section in the template
- Dev creates the fronted for the page
- Dev maps each input field to the frontend CSS/design
- Content creator replicates the same page in Strapi to create multiple pages

Post building this collection in Strapi CMS, creating a new email template became easy. Just head to the Email Template Builder in the admin panel and click on the "Create New Template" button. From there, you can give your template a name and choose a layout. The layout will determine the basic structure of your template, so choose wisely!

Once you've chosen a layout, you can start customizing your template. The Email Template Builder provides a drag-and-drop editor for easy template customization. You can add and remove sections, change the order of sections, and add content to each section. For example, if you're creating a template for a product announcement email, you might include sections for the product image, product name, product description, and call-to-action button.

## Adding Customizable Options
When it comes to email templates, most businesses have specific needs that require customization outside of what's possible with a traditional WYSIWYG editor. That's where Strapi comes in. With its flexible content modeling, you can easily add custom fields to your email templates to make them just right for your business.

In this guide, we'll show you how to add customizable options to your email templates using [Strapi's built-in customization tool](https://docs.strapi.io/dev-docs/plugins/email). We'll cover adding new fields, setting default values, and more. By the end, you'll have all the tools you need to create fully customized email templates that are perfect for your business.

## Bonus Content: How to design amazing email templates 
Email templates are an important part of any [email marketing](https://www.mailmodo.com/guides/email-marketing/) or transactional email campaign. They provide a consistent look and feel for your messages, and can be customized to match your brand identity. 

There are a few things to keep in mind when designing your email templates:

- Use a responsive design so that your message looks great on all devices.
- Keep your template as simple as possible. Complex designs can be difficult to code and may not render properly in all email clients.
- Use CSS inlined style tags rather than external stylesheets. External stylesheets are often stripped out by email clients.

## Conclusion
Building customizable [email templates](https://www.mailmodo.com/email-templates/) in Strapi is a powerful way to create engaging emails and is of great assistance in email marketing strategy without any HTML coding. With the right setup and configuration, developers can quickly get started with making customizations that fit their organization's needs. We hope this guide has provided useful insights into how to best go about setting up and configuring Strapi for your own customized email template development needs. If you have any other questions or comments, please let us know!