20 AI (Artificial Intelligence) Tools to Increase Your Digital Marketing Performance
Tags: marketing, aitools, digitalmarketing, ai
Published: 2023-05-10 09:19:45

In the realm of digital advertising, artificial intelligence (AI) has become a revolutionary development. By automating mundane processes, optimizing advertising campaigns, offering insights and recommendations, & customizing customer experiences, it has changed the way firms approach marketing. 

With the rise of AI technologies, businesses can boost their digital marketing efficiency and keep their competitive edge. 

This post will discuss 20 AI tools that can aid businesses in enhancing their digital marketing efficiency, ranging from predictive analytics and website optimization to influencers and chatbots. 

These resources are meant to facilitate data-driven decision-making, streamline operations, and strengthen relationships with customers.

## Here are 20 AI Tools That Can Help Increase Your Digital Marketing Performance:

A brief explanation of each of the following twenty best AI tools for digital marketing is provided below: 

Google Analytics AI: Tool for predictive analytics that assists companies in making data-driven decisions on the basis of their website as well as the data of their customers. 

Segment: Centralized customer data as well as a deeper understanding of client behavior across channels and devices are made possible by this customer-centric platform.

H2O.ai: Machine learning platform for the creation and deployment of predictive models for the use of cases such as consumer segmentation, predictive analytics, as well as recommendation systems. 

**Optimizely**: A website optimization tool that makes use of AI to optimize website performance, personalize the user experience, and boost conversion rates. 

**Persado**: AI-driven platform for copywriting and language optimization that helps marketers write more convincing messages. 

**Jarvis**: a writing assistant powered by AI that assists marketers in the creation of intriguing copy, improves readability, and increases engagement. 

**Narrative science**: platform for writing that is powered by AI and can generate reports, articles, as well as other forms of content, freeing up more time for advertisers to focus on much more strategic work. 

**Sentient Technologies**: AI-powered platform that improves the performance of e-commerce websites by boosting conversions and sales via the use of personalized recommendations & real-time optimization. 

**Albert**: an artificial intelligence-driven media planning & buying platform that equips marketers with the tools they need to make educated, data-driven decisions on their media budgets.

**Kenshoo**: AI-driven platform enabling optimizing search & social media advertising, with the goals of increasing ROI & lowering the amount of manual labor required. 

**Adext**: a platform powered by AI that automates and optimizes ad campaigns on Instagram and Facebook, thereby boosting both targeting and performance. 

**LiftIgniter**: an AI-powered platform for the development of web and mobile apps that aims to boost client retention rates by providing targeted content and recommendations.

**Ayima**: Digital marketing & search engine optimization (SEO) platform powered by artificial intelligence that helps businesses increase their online visibility and ranking through the application of data-driven insights & optimization strategies.

**AdCopy**: platform for ad optimization driven by AI that assists marketers in the creation and optimization of advertisements, hence increasing the number of clicks that result in conversions. 

**AdHive**: AI-powered influencer marketing platform which helps businesses find, vet, and work with the right influencers to expand their reach and achieve better results.

**Refine AI**: platform powered by AI that improves the targeting and performance of video advertising campaigns in real time, as well as optimizes those programs. 

**GumGum**: AI-driven platform that maximizes the profitability of in-image advertising to boost readership & income for media organizations.

**Cognitivescale**: platform driven by AI that can personalize customers' digital experiences across all channels, hence boosting consumer loyalty and engagement. 

**Grid.ai**: platform driven by AI that automates and optimizes digital marketing activities, so saving up time and increasing performance metrics. 

**WIT.ai**: Artificial intelligence platform for creating chatbots and other conversational user interfaces for customer care and contact, with the intention of improving the quality of those interactions and reducing the amount of human involvement.

The performance of your digital marketing can be improved with the assistance of these AI technologies, which can automate monotonous operations, optimize advertising campaigns, provide insights and recommendations, & personalize customer experiences.

## How AI is Taking Over the Entire Digital Marketing Industry
 

There are many ways in which AI is changing the digital marketing industry, yet it is not replacing it entirely. AI is being used to supplement and improve human efforts rather than to replace them entirely. AI is having a significant impact on the digital marketing landscape in several ways. 

**Personalization**: 

By analyzing client data, AI systems can tailor recommendations and experiences to each individual, boosting engagement and loyalty. 

**Optimization**: 

Artificial intelligence programs can evaluate data to improve the effectiveness of advertising campaigns, website layout, as well as other marketing operations. 

**Efficiency**: 

By automating routine and time-consuming marketing tasks, artificial intelligence (AI) frees up marketers to focus on more strategic initiatives.

**Prediction insights**:

Marketing professionals can benefit greatly from the information into consumer behavior that AI can provide. 

Even if AI is having a huge effect on the digital marketing sector, humans are still required to develop and manage successful campaigns. While AI technologies can be useful in marketing, they can't replace humans because of their unique combination of creativity and empathy.


## How Digital Marketing Companies are Taking Advantage of AI Tools to Boost Performance.

It's no secret that digital marketing agencies are increasing productivity with the help of artificial intelligence (AI) solutions. Some examples of how: 

**Customer Segmentation**:

Marketers may now target specific demographics with more precision because to AI algorithms' ability to sift through mountains of customer data and produce fine-grained segmentation. 

**Predictive Analytics**: 

With the use of AI, companies may be able to more accurately predict their consumers' wants & needs, provide more personalized marketing to each client, and boost the effectiveness of their campaigns.

**Chatbots**: 

Chatbots enabled by AI can deliver instant service, enhance the user experience, & increase user engagement. 

**Content Creation**:

Posts on social media, product descriptions, & ad text are just a few examples of how AI is helping businesses save time and effort while increasing output. 

**Optimizing Advertisements**: 

Campaigns can benefit from AI's ability to anticipate which advertisements will perform best, where they'll be shown, & how much money should be spent on them. 

As a professional [digital marketing company in Kolkata](https://www.promotionvibes.com/digital-marketing-company-kolkata/), we believe AI is assisting businesses with the helps in data-driven decision making, more productivity, and better customer experiences.

**Conclusion **

When used in digital marketing strategy, the use of AI tools can have a dramatic effect on results. The 20 AI tools discussed here can facilitate your work and offer significant insights in a variety of ways, from enhancing your targeting & personalization efforts to enhancing your content production and digital marketing productivity/performance. 

Keep in mind that the greatest tool for your company will vary depending on your unique requirements and objectives, so it's crucial to try out a few different ones before settling on the best fit. 

Making an investment in artificial intelligence (AI) technology can assist elevate your digital marketing efforts to the next level, which in turn can generate greater outcomes for your company.