Can AI Content and SEO Go Hand-in-Hand?
Tags: ai, generativeai, contentwriting
Published: 2023-09-23 11:12:52

The effects of AI content on SEO can be detrimental when there is little thought and effort put into the production process and publication of such content. Google will penalise any content that is solely written to rise in the SERP and has no regard for helping the searchers. 
However, if one creates valuable content while using AI as a tool that helps in the creation process, it can be beneficial.  
 

## Balancing Act: AI Content and SEO

If businesses can master the balancing act they can have the best of both worlds: AI-content and SEO.

**Raw AI Content Means Penalty**

Google does not like factually incorrect content that is AI particularly famous for creating. If one uses such content to climb up the ranks, penalisation is to be expected along with general defamation for spreading misleading incorrect information. This is especially true for Your Money or Your Life (YMYL) content.  
Thus, a creator needs to heavily proofread and fact-check before publishing AI content.

**AI Utilisation to Create Helpful Content**

According to Google Search's guidance about AI-generated content, Google is not against AI content itself. They recognise that AI tools can help people create helpful content for the web. However, the emphasis is still on creating content that provides value. So, keeping that in mind AI content and SEO can go hand-in-hand. 

**Successful SEO with Rigorous Editing**

Creating valuable content via popular AI tools such as ChatGPT and Jasper AI can prove to be more inefficient than the conventional human-dependent process. It is so because valuable content generation (via AI tools) requires knowledge of how to give exact prompts with heavy editing, proofreading, and fact-checking. Businesses are reverting back to the old practice of paying the content writing price to competent agencies. 
Now, however, they are relying on content writing agencies that are very strict on their AI usage. 
 

## Harnessing AI for SEO Advantages

Here is how AI content-generation can give businesses a boost in their SEO endeavours:

**Content Relevance: Core of SEO Strategy**

The ways to get successful at SEO have not changed. Create your content with AI or not, it has to be relevant, well-aligned with your brand identity, engaging and helpful to your target audience, and so on. If you can manage it, or make it even better with the help of AI tools (which is more than doable), it is very much welcome at the SERP.
 
**AI can Boost Frequency and Visibility**

Businesses use AI primarily due to its efficiency. With AI businesses can generate content more frequently with trending keywords that AI is proficient in identifying. With this, it is true that businesses can post more frequently and be more visible online. 

**AI in Content Outlining**

AI tools are excellent guides when you have your content ideas and need a structure or outline to start writing. Depending on the accuracy of your prompt it will provide you with a content outline with potential headings and subheadings. These templates can help you develop new ideas more efficiently. 

**Generative-AI SERPs for Easy Research**

Search engines like Google and Microsoft Bing have integrated generative AI features in their search engine. With [Google SGE](https://www.daswritingservices.com/google-sge-enabled-search-result/) and Microsoft Chat, you can get a short and to-the-point answer to all your queries. Thus, even without reading long web pages and blogs, you will get a summary of the topic of your interest. It will save your time for research and make the process quite convenient.

## Pitfalls and Limitations of AI Content

AI tools are still in their infancy. Maybe that is why it results in consistent inaccuracies. Furthermore, it is lacking in capturing human emotional nuances which is essential in sects like copywriting or storytelling. 
Consequentially, solely depending on AI content would heavily impact content quality and usability. Along with that, it will harm a business's reputation and credibility. 
All being said, it is the responsibility of the content creator to balance potency with authenticity. Creators have to keep in mind that AI tools cannot still be the sole creators of reliable content. Emphasis on the word "reliable".