Here are a few SEO stats to back up your 2023 strategy
Tags: google, beginners, website
Published: 2023-07-24 14:39:58

Believe it or not, SEO is still just as important as ever, despite all the changes in the digital world. With a strong SEO presence, consumers are able to find your website more easily resulting in new traffic visiting your site. 

Are you still not sure? Let’s dive into proven results and statistics to back up SEO strategies in the new year.  

##Content Writing Traffic

Something to consider when search traffic is down this new year is to optimize your site’s existing content. This involves tailoring your content toward your target audience, personalizing content, improving page number content, and so much more. 

To see the results your business would love to see, format your content properly. This is accomplished by implementing the following:

- Include keywords in meta tags
- Long-tail keywords 
- Choose effective keywords to appear organically 
- Use keywords in titles and meta descriptions 

Once again, optimizing content is an essential SEO strategy. This involves including links from other sites to your page content, improving visibility on search engines, and boosting your site’s authority, and trust with clients. This especially rings true for [industries like manufacturing](https://www.sixthcitymarketing.com/manufacturing-seo-2/), which we often find have less than 250 words on all of their pages!

##Backlink Traffic

Backlinks are among one of the highest-ranking factors according to Google. The more backlinks a page includes on a site, the more organic traffic is received from Google. About 66.31% of pages found on Google have no backlinks, therefore driving less organic search potential (Ahrefs). 

Two common purchase options for running backlinks are: 

- A purchase of a backlink has an average cost of just over $360

- An alternative option is to publish a paid guest post for an average cost of $77

If your company has prior experience utilizing backlinks, be sure to go through and update them. Almost 67% of links on the web within the past 9 years are dead or inactive. This all leads to the loss of potential gains in new organic search traffic.

Pro-tip: Utilize your industry knowledge! For example, [colleges](https://www.sixthcitymarketing.com/higher-education-seo/) can ask their professors to search for themselves online, and make sure that they are being properly attributed with a link back to their bio page.

## SEO Industry Pricing Trends

How much is your company billing for your SEO services? And how does your company’s competitive pricing square up amongst others as we enter the new year? 

- About 72% of companies offer yearly retainer fees for clients in the price range of $500 to $1,000. 
- The most popular hourly SEO pricing is typically between $100 to $150. In the past year, we have seen an uptick in hourly SEO pricing with about 88% of these companies charging on the high end of the price range of $150 or greater (Ahrefs)
- With SEO’s rapidly increasing demand, we also find that companies who have been in business for 2 plus years offering SEO services charge about 40% more hourly and an astounding 102% more for monthly retainers. 
- Another SEO pricing increase we are seeing in 2023 amongst seasoned businesses, is in one-off projects. Here companies are charging over 200% more than businesses less than 2 years old. 

## Local SEO Statistics

Is your company focused on serving local customers and want to help grow your client’s local online presence? If so, then take a look at these encouraging statistics below that display the payout of well programmed local SEO: 

- Nearly 30% of all mobile searches are somehow related to location 

- Over 75% of people who make a local search visit a business within 24 hours 

- Around 28% of local searches result in a nearby purchase 

## SEO Voice Search Statistics

As we enter 2023, the use of AI and other voice search technology tools are becoming a more prominent way for customers to find your business or client. Here are some key stats and considerations to make in your SEO strategy execution: 

- Close to 75% of all voice search results rank amongst the top 3 for their correlated queries 

- Right under 50% of voice searches are done using popular search engines on the worldwide web

- Websites that have stronger link authority tend to rank higher in search engine results