Using AI to analyze sentiments for raising conversions
Published: 2023-12-07 13:35:00

Everyone heard how Artificial Intelligence (AI) will change the world. The web design industry wants to see how it will help them. A lot of companies explained chatbots, predictive analytics, and recommendation engines. This time analyzing feelings will be heard.

Emotions and sentiments are almost eh same in terms of meaning and context. Both are important to understand especially if they are around the brand, product, or services. 
Regardless of whether or not the company is large, customers can view the company or what it offers positively, negatively, in a neutral way, or somewhere in the grey area. They can have pointed opinions about a certain product or service in the portfolio.

## **AI-powered sentiment analysis - what is it?**
AI-powered sentiment analysis is alternatively known as opinion mining. It is a worthwhile technology utilizing natural language processing methods to quickly analyze and define the emotional tone that is expressed in some digital text.

This can include email, surveys, customer support email/chat transcripts, social media posts, and comments, reviews along every other kind of digital communication present online.
According to professionals of a renowned [web design company in Dubai](https://www.branex.ae/), the objective of this process is to analyze and identify whether or not the sentiment expressed is either negative, neutral, or positive. AI takes one step ahead. It determines the actual emotions expressed in the content. Among the emotions identified are:
Happiness.
Delight.
Joy.
Sadness.
Gratitude.
Anger.
Disgust.
Displeasure.
And many more.
Moreover, a sentiment analysis system helps organisations amplify their products and services through the use of authentic and accurate customer feedback.

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## Practical use of sentiment analysis through artificial intelligence (AI)
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Today’s environment changes and evolves rapidly. Companies need to address potential issues and any changes in markets. Sentiment analysis software is an important tool for marketers. This enables them to obtain real-time insights into how customers perceive the brand, its products/services, and its performance in the market.
The insights help businesses make informed decisions in an instant.

## **Practical applications of AI Sentiment analysis for raising a website’s conversions**

Numerous ways exist of using AI for sentiment analysis in helping websites improve their conversions. Here are some of the best ways to do so:

- Amplified Customer Support: Customer Service Teams can use sentiment analysis to customize their responses and sound less robotic and more original, as per the conversation’s tone. AI-powered chatbots which have sentiment analysis capabilities can detect urgent matters and direct them to the right people for managing the affairs.

- Checking brand perception: IMplementation of AI 

- Monitor Brand Perception: Implementing AI sentiment analysis ensures your company can consistently monitor discussions and references related to your brand across social media, blogs, news outlets and a variety of other digital spaces. This enables them to assess the dominant sentiments, address issues or leverage positive trends.

- Refine Website Offerings: AI-powered sentiment analysis aids businesses in refining their product offerings by scouring digital communications (like reviews or social posts) to uncover valuable feedback about specific product attributes.
With this wealth of insight, companies across the Southeast can evaluate the effectiveness of their product suite, marketing campaigns and more. Empowered with real-time, actionable data, your business can make changes to its product lines, internal processes, website organization, descriptions and pricing, or other areas that will help to increase your conversions.
How Do You Implement AI Sentiment Analysis on Your Website?
There are several types of AI sentiment analysis including rule-based, machine learning (ML), hybrid (which includes both rule based and ML methodologies) and pro/con.

We won’t go to deep into the technical side of implementing an AI sentiment analysis tool because most Orlando companies will need a leading AI marketing agency like Highforge to help them match the right tool and processes with their business objectives.
There are several sentiment analysis tools or APIs like Google Cloud Natural Language API, IBM Watson NLU and Azure Text Analytics but your goals are really the drivers of both the tool you select and the integration process with your website.

By implementing AI-powered sentiment analysis, you can dissect how your customers feel about your brand, products or services.  This insight can help you see where you need to improve, better address customer issues or enhance your website’s UX to boost conversions.