What is Hot in Mobile Ecommerce App Development?
Tags: mobile, development, ecommerce, application
Published: 2023-11-17 08:59:37

Like any digital product, e-commerce applications emulate general technological trends. Right now, the powerful trinity of automation, immersion, and connectivity are riding the crest of the mobile e-commerce wave. These three technologies, in turn, are manifested in a series of technological solutions that are being implemented in mobile shopping, often spearheaded by a leading **[mobile app development company](https://www.sparkouttech.com/mobile-application-development/)**.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/arqyb8mntmvsorxgozak.jpg)
**Augmented Reality: Try Before You Buy**
Unlike virtual reality, which is situated solely in a virtual world, augmented reality (AR) enhances the real-world environment by overlaying digital images on the physical world. E-commerce app development advantages augmented reality as a complementary technology that facilitates immersion and allows shoppers to virtually try the product before purchasing. 

According to Insider Intelligence, more than a quarter of the population will encounter AR at least once a month in 2022. Plus, 35 million users. They regularly shop with augmented reality. IKEA Place, Amazon's Room Decorator, and Sephora's Virtual Artist are notable examples of AR-based shopping solutions.

**Big Data**
Big Data is the lifeblood of most B2C companies that need actionable customer insights to analyze user behavior and improve conversion rates. Big Data and its analysis reinforce personalized recommendations, dynamic pricing, demand forecasting and trend predictions. Combined, these techniques put retailers at the forefront of supply chain management and enable them to sell effectively.

**Geofencing**
Geofencing is a popular technique that is expected to reach more than 3 billion by 2026. Thanks to radio frequency identification (RFID) or Global Positioning System (GPS), geofencing allows retailers to send in-app notifications based on of the customer's location. Known as geolocated advertising, this technology promotes more granular marketing messages and boosts local spending.

**Live Purchases**
One other rapidly growing trend is real-time shopping. It is estimated that in 2024 this trend will be worth about 35 billion. Originating in China, live shopping has emerged around the world as a combination of video, influencers and e-commerce. 

Live shopping apps allow users to shop in real time while following an event or live broadcast. The phenomenon is also based on greater interactivity, as users can comment and react to broadcasts in real time. Brands can host a live event on specialized platforms like TalkShopLive or on their mobile apps or websites through built-in shopping features.

**Chatbots**
The experience of a virtual assistant has become a common addition in the competitive retail landscape. Using natural language processing, chatbots help customers throughout the entire process, reducing customer service time and effort. 

Thanks to the strong data processing capabilities of artificial intelligence (AI) and machine learning (ML) algorithms, bots can almost immediately learn data about customers. This way, they can anticipate a customer's next question or the product they will order later. This data can help companies offer a personalized shopping experience.

Whether it is complaint resolution, guided purchasing, or assisted purchasing, chatbots promote speed, convenience, personalization, and 24/7 accessibility for online shoppers. By 2024, consumer retail spending via chatbots worldwide is expected to reach $142 billion, up from $2.8 billion in 2019.

**Voice Assistants**
Unlike chatbots, which focus entirely on text communication, voice assistants like Alexa or Siri use speech recognition, natural language processing, and speech synthesis to communicate with users based on predefined scenario. . This trend is most evident in voice shopping apps, which accept complex queries for better search results and conversational interactions. This way, shoppers can find and buy items using just their voice.

In 2021, more than 45 million consumers used voice technology during their online shopping experience, driving the global value of voice commerce transactions to around 5 billion. Voice interaction can also serve retail staff and enable faster search and inventory management through a hands-free experience.

**Omnichannel Shopping Experience**
Omnichannel strategy has become the pinnacle and center of retail practices because of the pandemic's in-store limitations. Thus, between 60 and 70% of consumers research and buy both in store and online in all categories. Therefore, it makes sense that in 2022, mobile commerce app development will be seamlessly integrated into a unified customer experience that combines physical and online channels to engage shoppers. 

Mobile commerce apps now act as an important component of the entire shopping ecosystem, which includes the brick-and-mortar experience, social media, marketplaces, and other distribution channels. From a technical point of view, this means that mobile solutions must support multi-channel shopping through data management features, process integration and personalized user interfaces.

**One-click Purchase**
In its day, it was Amazon that pioneered and patented the reinvented shopping cart form without the hassle of having to enter billing and address information repeatedly. Nowadays, users can place an order with just one click. This means that users enter their billing, shipping, and payment information once and continue shopping without having to enter this information again, thanks to innovations often driven by a leading **[mobile application development company](https://www.sparkouttech.com/mobile-application-development/)**.

Since the patent expired in fall 2017, one-click checkout flows have become the go-to method for all retailers to alleviate cart abandonment and encourage convenience.