How to Create a Fintech App: Features, Steps and Tech Stack
Tags: fintech
Published: 2023-11-06 10:24:42

The year 2023 brought significant shifts to the global fintech market. Despite a slowdown in investment across various sectors, fintech remained at the forefront of venture investment, securing $75.2 billion in funding.

Nestled within the fintech surge lies a pivotal trend – the rapid shift towards mobile-centric consumption. As mobile device penetration expands globally, more people use their smartphones to access financial services. This remarkable surge in fintech adoption owes, in part, to the unanticipated catalyst of the COVID-19 pandemic, which curtailed access to conventional banking institutions.

In this dynamic landscape, the popularity of fintech mobile apps continues to soar. In 2022, the total downloads of financial apps surged to an unprecedented 1.74 billion. With this unprecedented momentum, there's no better time than the present to venture into the fintech industry. Today, we're delving into the steps for developing a fintech app, so you can seize the opportunities presented by this thriving domain.

**Why Do You Need to Build a FinTech App?**

From open banking's transformative potential to blockchain applications, each trend presents opportunities waiting to be harnessed. For instance, the proliferation of artificial intelligence (AI) has given rise to personalized financial insights, revolutionizing how individuals manage their money.

The fintech universe thrives on niches and gaps. Identifying untapped areas within the market can set you on a course toward unique success. For instance, micro-investing platforms have gained traction by offering accessible investment options, particularly appealing to millennials who seek to engage in the market without substantial capital.

The fintech landscape is bustling with activity. The USA hosts 10,755 startups, the EMEA region houses 9,323, and the Asia Pacific fosters 6,268. These numbers illuminate the global spread and competitive nature of the fintech startup ecosystem. Also, 4.6 million new bank accounts were opened in 2021, owing to the influence of digital banking.

Companies adopting automation for banking tasks reap impressive rewards. A noteworthy 100% Return on Investment (ROI) is achieved within a mere three to eight months, showcasing the efficiency fintech brings to the table.
Customers are drawn to non-traditional banking players due to reasons like affordability (70%), user-friendly experiences (68%), quicker services (64%), enhanced features (34%), and personalized products (39%), revealed Capgemini's Financial Services Analysis and World Retail Banking Report.
In a world where 4 out of 5 customers prefer managing their finances through smartphones rather than traditional bank visits, the shift towards digitalization opens up new avenues for revenue growth in the financial sector. However, the development of a FinTech app necessitates meticulous planning, strategic foresight, and a depth of experience in payment product development.

**How to Build a FinTech App**

Journey of fintech app development shares similarities with other domains. It follows a well-defined app development lifecycle, encompassing both universal and sector-specific milestones. Delve into the key stages for a comprehensive understanding.

**Come up with the idea**

Within the expansive domain of FinTech lies a multitude of subcategories, each teeming with potential. Amid this diversity, your foremost task is to discern your niche—a process that requires sifting through the options methodically. Rather than relying on impulse, a foundation of comprehensive market research should underpin your choice.

While certain FinTech niches boast profitability, they might also be fiercely competitive. For instance, the peer-to-peer payment sector exhibits remarkable growth, but its landscape is dominated by giants like Google Pay, Venmo, and Zelle. A well-grounded market analysis will illuminate the viability of your chosen niche and steer your strategy.

Starting with a core query—what pain points does my FinTech app address within this niche?—will propel your exploration. This leads to further questions:

- What would the user's perspective be while interacting with the app?
- How can you ensure scalability for your FinTech app?
- Which types of FinTech apps thrive in the current market?
- What sets your FinTech app apart?

Crafting user personas is a fundamental step for your development team to comprehend real-world users, their goals, and how they'll engage with the app. Although seemingly basic, this crucial step is often overlooked by fintech companies. Shockingly, only a quarter of consumers believe financial service brands deliver the desired experience. To create an app that not only attracts but also retains users, invest time in thorough audience research and creating personas that foster empathy between your team and users.

**Choose the type of FinTech application**

Financial technology encompasses various applications, and the type of app you opt to develop holds significant sway over the entire project.

- Digital Banking: Both web and mobile banks have stepped up to meet these demands, accompanied by digital-only banks that expand the realm further. These solutions enable users to open accounts, track balances, execute mobile payments, and even access loans with ease.
- InsurTech: The insurance landscape embraces mobile solutions, simplifying payments, claims processing, and other insurance-related tasks. Insurtech market growth is projected to reach $33.73 billion by 2025. From client-oriented mobile apps to insurance company CRMs, these apps provide a comprehensive platform for users to access their policies, manage claims, and even initiate new policies seamlessly.
- Digital Wallets: Digital wallets, exemplified by industry giants like PayPal, Google Pay and ApplePay, offer users a secure repository for their finances while facilitating swift mobile payments. Security remains paramount in this domain, as these apps safeguard against fraud and unauthorized access, emphasizing the importance of robust protective measures.
- Peer-to-Peer Lending (P2P): These platforms connect lenders – often investors seeking higher returns – with borrowers in need of funds. Rigorous borrower background checks enhance security and foster lender confidence. P2P platforms charge fees for facilitating transactions, empowering borrowers and lenders to interact seamlessly.
- Neobank: These banks offer comprehensive services – banking, payments, and money management – exclusively through digital channels. The hallmark of neobanks lies in their user-centric approach, leveraging technology for seamless account setup, intuitive mobile interfaces, real-time transaction alerts, budgeting tools, and personalized financial insights.
- Budgeting: These apps sync with your bank account, providing comprehensive tools for tracking, managing, and budgeting without the hassle of switching between platforms. Innovative budgeting apps such as Yolt, Emma, and Money Dashboard offer features like goal setting, saving advice, and income projections, fostering holistic financial management.
- Stock Trading: Accessible stock trading apps make the intricate world of financial investments approachable for all. Whether you're a beginner or an experienced trader, these apps facilitate share trading, investment research, and portfolio tracking. Notable trading apps like Etoro, Plus500, and IG provide a platform to engage with the stock market.
- RegTech: RegTech applications focus on regulatory compliance for financial institutions to manage and navigate the complex regulatory landscape, ensuring adherence to legal requirements and minimizing risks.
- KYC/AML: Know Your Customer (KYC) and Anti-Money Laundering (AML) applications are crucial for financial institutions to verify the identity of customers and detect suspicious transactions to prevent financial crimes.

**Adhere to Compliance**
Compliance is not merely adhering to app store guidelines; it encompasses a broader scope. Delving into mobile fintech development demands awareness of legal and regulatory landscapes. Depending on your target audience and market, researching compliance requirements is paramount. Address potential legal intricacies upfront, ensuring your development process integrates stringent quality assurance practices.

_Common compliance standards include:_

- GDPR (General Data Protection Regulation)
- CCPA (California Consumer Privacy Act)
- Financial Action Task Force Recommendations
- PCI DSS (Payment Card Industry Data Security Standard)
- Keep in mind regulations are often location-specific, necessitating research into your target market's legal landscape.

**Define Features**

Clarity in defining minimum viable product (MVP) requirements is pivotal for prioritizing features that align with customer needs. Your app's specific requirements are based on its type, target audience, and user interactions. These factors dictate diverse aspects, from the interface's color palette to the app's storage demands on user devices. Yet, regardless of app specifics, foundational feature and capability requirements tend to overlap across fintech systems:

- Dashboard and Reporting: These tools provide an intuitive interface for users to access their financial data. Ensuring the speed and accuracy of this data is crucial, as these factors determine the information's value.
- Push Notifications: Traditional financial institutions often lack timely customer communication. Push notifications bridge this gap by offering real-time updates on market changes, offers, and important information. When combined with personalization, push notifications become potent marketing tools.
- Chatbot: Providing accessible customer support is pivotal for any new technology. Chatbots and live chat support differentiate fintech apps by offering instant and efficient assistance. These features not only benefit users but also streamline developer resources. Automation and AI-driven responses manage customer queries, freeing up valuable time for resource allocation.
- Biometric Security: Biometrics offers unparalleled security, virtually impervious to breaches. This method also enhances convenience, allowing users to access the app without recalling and typing passwords. Implementing biometrics is relatively straightforward, especially on iOS devices using Apple's robust Face ID API. Effective application involves using biometrics for sensitive operations while ensuring a balance between security and user convenience.
- Two-Factor Authentication: Two-factor authentication (2FA) presents a formidable security layer. With 2FA, access requires two types of credentials: a known password and a passcode generated from a unique device in your possession. This method thwarts hackers as they would need physical access to the device, which generates changing passcodes.
- Blockchain Integration: Blockchain records transactions autonomously and tamper-proof, eradicating the need for intermediaries. Financial data recorded on blockchain is transparent and fraud-resistant. This technology ensures faster, cheaper, and more secure transactions, as well as global accessibility. The potential extends beyond transactions – it's being tested for identity verification and cross-border payments.
- API Integration: APIs, or application programming interfaces, streamline data sharing between software components. They eliminate the need to build redundant features. For instance, API integration enables access to checking account data or facilitates purchases through systems like PayPal.  

**Choose the Tech Stack**

Before diving into specific tech stack recommendations, consider these vital factors:

- Scope of the Project: Clearly define project goals, features, functionalities, and budget to align with the right tech stack.
- App Architecture: Embrace a recommended architecture like MVC (Model-View-Controller) for seamless component communication.
- Development Timeline: Cross-platform development using Flutter or Xamarin can save time while delivering high-quality apps.
- Advanced Technologies: integration of AI, biometric authentication, blockchain, tokenization, and fraud detection.
- Want to launch a robust, easy-to-use, scalable, high-load application?

**Get started**
The development team creates comprehensive technical documentation and selects suitable technological stacks. This stage establishes the framework for functionality, defines user roles, estimates the project, and outlines the scope of work. Furthermore, your tech selection hinges on factors such as:

- App functionality
- Scalability demands
- Time-to-market urgency
- System load requirements
- Platforms (web, native, hybrid)
- Security level
- Amount of users
- Automation goals (for AI-powered solutions)

Team composition similarly adapts to these technological aspects. Projects of moderate-to-complex functionality demand more development hours, while simpler solutions are quicker to create, demanding fewer resources.

Assemble Your Expert Team
Tech selection is one facet; assembling a proficient team is the other. However, standard app developers won't suffice in the intricate FinTech landscape. Its unique architecture and compliance requisites necessitate a specialized breed of programmers and engineers.

Integral to your team is a cybersecurity expert—critical in fortifying your app's security and addressing potential data breaches. Alternatively, you can collaborate with established companies proficient in FinTech, like TechMagic.

UI/UX Design
Your design team will outline a comprehensive design strategy, drawing insights from content requisites, competitor analysis, user personas, stories, and customer journeys.

The outcome of this stage is a polished layout accompanied by a meticulous design description, encompassing various states of all app screens. This equips your fintech app developers with a holistic view of the application's appearance and user experience.

UI design encompasses critical elements like images, buttons, menus, and footers that significantly impact user engagement. Every design choice, whether the arrangement of elements or the color palette, contributes to the overall user experience.

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Develop FinTech App
In this stage, skilled developers craft the various components of the application, adhering to architectural principles.

Front-End Design: Captivate users with a captivating front-end design that aligns with your brand's colors, style, and user experience preferences.
Component Development: Create interactive components that seamlessly engage users, focusing on an intuitive and user-friendly interface.
User-Centric Approach: Simplify complex financial data representation. Present numbers and charts engagingly while ensuring responsiveness.
Back-End Development: Choose back-end technologies considering scalability, robustness, regulatory compliance, and customer interface
API Development: Financial institutions offer APIs for third-party access. Implement APIs to provide enhanced banking services through your app.
Rigorously Test
While the principles of software testing remain consistent across domains, FinTech apps demand a heightened level of precision. Functional testing, a cornerstone of app quality assurance, is highly significant here. It is essential to ascertain that every app function interacts with sensitive financial data and transactions accurately and securely. As a result, an expanded range of test cases is required to thoroughly evaluate the app against diverse scenarios.

Employing strategies such as Continuous Integration/Continuous Deployment (CI/CD), integrational and regression testing device compatibility and network testing, as well as automation strategies, ensures the robustness and quality of the application.

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Deploy & Integrate
With QA testing complete, the team proceeds to deploy the tested product version into a production environment. Beta testing allows real users to interact with the app, providing valuable feedback.

The creative output of your app development journey constitutes intellectual property (IP). This encompasses original content, designs, logos, source code, and more. Safeguard your endeavor by registering trademarks, copyrights, or patents to secure your app's distinctiveness.

Support and Update Continuously
The development journey doesn't conclude with the product launch. Armed with user feedback, you can iteratively enhance and refine the app. Continuous improvement is key to enduring success in the rapidly evolving Fintech landscape.

Regularly gather feedback on your preliminary product ideas from clients and users. Collect their suggestions and integrate them into your upcoming product iterations.


How to Monetize a FinTech App

If you've set your sights on creating a fintech app, your journey begins with selecting a core monetization model. This initial choice sets the stage for future feature expansions and service options, all designed to align with diverse monetization principles. Setting off on the right foot is essential to generate returns on your investment.

Subscriptions
This model wears a familiar face for anyone accustomed to online services or mobile apps. Users typically enjoy a trial period ranging from days to weeks, exploring features before deciding its fit for their needs. Post this trial, regular intervals (weekly, monthly, or yearly) witness users being charged the chosen subscription fee. It's a tried-and-true approach, providing reliable revenue streams.

Transaction Fees
The domain of mobile payments and payment systems is where this model thrives. Transactional fees can span all or specific payment types. Services like Payoneer and WorldRemit exemplify this, offering low rates for global money transfers with flexibility in receiving funds.

Read more:
How To Set Up A Digital Wallet: A Comprehensive Guide
Ads and Referrals
For those able to build a substantial customer base, targeted ads and referrals from relevant advertisers emerge as key monetization components. Users revel in free services while encountering tailor-made commercial offers from advertisers. Service owners gain revenue for each successful conversion.

Big Data
Fintech apps are treasure troves of invaluable financial data – insights into spending patterns, payment frequencies, average expenditures, and more. Many fintech companies offer paid access to this anonymized data. Interested third parties leverage it to optimize marketing and sales tactics, enhancing their artificial intelligence and machine learning algorithms.

Paid API Access
Many companies, especially those overseeing payment gateways and a suite of associated services, provide APIs that seamlessly integrate into other software products. Take Stripe, as a prime example. Their API facilitates global payments without constructing an entire payment system from scratch. Access to such APIs typically entails a monthly subscription, coupled with usage-based charges, ensuring a cost-effective pathway to essential functionalities. Notable players like PayPal, Stripe, and Amazon Pay exemplify the success of this approach.

Trading Insights for Value
The financial data encapsulated within fintech apps holds immense value – from spending patterns to payment frequencies. Fintech companies capitalize on this treasure trove by offering paid access to this anonymized data. Third parties eager to refine their marketing or sales strategies through precision targeting and high-quality data sets for AI and machine learning algorithms find this proposition irresistible.

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Challenges in FinTech App Development
Just like any other technological endeavor, the process of product development within FinTech presents its own set of challenges.

Cybersecurity
In the realm of financial institutions, safeguarding data is non-negotiable. A solitary data breach, exposing sensitive bank account details, can swiftly torpedo your product's reputation and viability. Indeed, such a breach might even spell the demise of your startup. Here's a rundown of typical cybersecurity pitfalls:

Writing insecure code
Poor data encryption practices
Scalability hiccups
Skipping app testing
Integrating Big Data and AI
The vast pool of data harnessed for AI often requires meticulous sorting, posing a challenge to developers and the development process itself. While this might seem like a straightforward solution, it's backed by experience. Many founders lack insight into wrangling datasets or training neural networks. By incorporating these experts into your team, you can mitigate the impact of this challenge.

**User Retention Struggles**

User retention doesn't have a one-size-fits-all formula, nor does any product boast a 100% retention rate. This realm thrives on experimentation and iterative enhancements. This applies to every facet of product work, from design upgrades and feature modifications to reevaluating your business model and customer acquisition strategy.

**Build a FinTech App with TechMagic**

Every feature, every design choice, and every innovation should stem from a deep understanding of your users' needs, pain points, and aspirations. A user-centric approach not only enhances the user experience but also cultivates user loyalty and trust.

The fintech frontier is vast and full of possibilities – it's now your turn to shape it with innovation, dedication, and a relentless commitment to improving financial lives.

Throughout our journey, we have collaborated with global enterprises to craft diverse fintech solutions. Our approach encompasses the entire development process, from concept inception to final delivery, offering comprehensive turnkey fintech software development services.

**FAQ**

_Who can benefit from building a fintech app?_

Fintech apps extend their benefits to a wide spectrum of stakeholders. Entrepreneurs, financial institutions, startups, and established businesses seeking to enhance financial services, streamline transactions, and connect with tech-savvy users stand to gain substantially from developing fintech apps.

_What are the key steps involved in building a fintech app?_

The journey encompasses ideation, market research, design, development, testing, deployment, and continuous refinement. Each step contributes to shaping a user-centric, functional, and secure app that resonates with your target audience.

_What skills or expertise are required to build a fintech app_

Developing a fintech app necessitates a blend of skills. Expertise in app development, UI/UX design, backend programming, security protocols, and financial domain knowledge are vital. Collaboration among developers, designers, and domain experts is instrumental in crafting a holistic solution.

_How long does it take to build a fintech app?_

The timeline varies depending on app complexity, features, and team efficiency. While a simple app might take a few months, more intricate solutions may extend to a year or more.