The Human Element of Everyday Information: How APIs Shape Our Daily Interactions and Drive the Future of Fintech
Tags: api, fintech, apigateway, payments
Published: 2023-05-11 19:25:17

## APIs Live in Each of Us

We live in this digital world with the desire to stay connected, exchange information and get where we need to be. Information flows to and from our devices, online, and between apps. Whether we realize it or not, we are constantly engaged in a dance with data interacting with a multitude of platforms and services that rely on a fascinating technology: Application Programming Interfaces, or APIs. These behind-the-curtain conduits enable us to order goods, stream our favorite shows, pay for services, and even enhance our work productivity. This has enabled the rise of fintech companies that build on APIs that can offer payments everywhere. As fintech rapidly expands, embedded finance is set to infiltrate nearly every facet of our lives. We’ll look at how essential APIs have become to our human interactions between systems and one another. We’ll explore their human essence and their crucial role in our ongoing relationship with the information we manage into the future.

## Human Information: The Lifeblood of APIs

Every API holds a treasure trove of information, the lifeblood that now fuels our digital experiences. APIs grant us access to a vast repository of data, empowering us to create, innovate, and simplify. Consider the act of ordering a product online. Behind the sleek user interface lies an intricate web of APIs seamlessly orchestrating the transaction, communicating with inventory systems, payment gateways, and shipping providers. These APIs embody our desires and intentions, bridging the gap between our actions and the digital realm. This information is helpful for where we are, what we need, and where we are going.

## The Dance of Relationships Between Everything

APIs are not just isolated entities; they exist within a complex ecosystem of relationships. Like the intricate tapestry of human connections, APIs interact with one another, forming a network that drives the functioning of our interconnected digital world. To my friends, I’ll explain how the login with Facebook into Spotify uses an API to grab account and authentication info.

[Rapyd](http://rapyd.net/), one of the world’s largest payment networks, uses a single API integration for any platform. From the Customer Object, to Payment Method types, and Rapyd Wallets for storing funds, there are hundreds of relationships between each object. Each API object holds a specific role: to deliver information through triggering events, and collaborating harmoniously with the systems developers build. We, as users, become part of this dance, interacting with APIs to fulfill our needs, seamlessly moving between services and platforms that cater to our desires.

## Learning the Language of APIs

As we navigate this world of digital relationships, we find ourselves immersed in a sea of fields and definitions. Each API object comes with its own set of attributes and variables that shape our interactions. Developers continue to build essential structures and frameworks as we become familiar with everyday API jargon, and their unique vocabulary. From authentication methods that protect our communications to information security standards that ensure our data remains confidential, APIs guide us through their world, patiently teaching us the nuances of their language. Although the concepts are very human, the API essentials are important for things like [security, scalability, and performance](https://community.rapyd.net/t/a-look-at-the-fintech-api-a-rapyd-product).

## Fintech's Rise and the Era of Embedded Finance

Fintech, the marriage of finance and technology, has witnessed explosive growth in recent years. Embedded finance, a paradigm shift where fintech seamlessly integrates financial services into everyday experiences, is a significant outcome of this revolution. APIs serve as the backbone of embedded finance, propelling financial transactions into the background of our lives. Rapyd services multiple embedded finance solutions from delivery services, creator marketplaces, retail furniture, ride sharing, and supply chain logistics. These are all services that are making financial services an inherent part of the experiences we cherish.

## New Tools: A New Frontier in Fintech APIs

In the ever-evolving landscape of tech, one groundbreaking tool has captured the imagination of developers and users alike: ChatGPT. This sophisticated language model takes API interactions to a new level, offering premium services that extend beyond mere conversations. Now, ChatGPT and OpenAI is offering its API service, and accepts a premium service leveraging embedded finance to charge customers, and businesses. It exemplifies the convergence of APIs and human-like interfaces, transforming the way we interact with information, and access services. Whatever the new platforms that arise to exchange human information, they will continue to [integrate with fintech solutions](https://community.rapyd.net/t/fintech-apis-will-eat-the-world-video/) to grow sustainably.

## Fintech APIs For the Win

APIs are the silent heroes behind the scenes of our digital lives. They embody the human element, intertwining with our desires, shaping our experiences, and paving the way for the future of fintech. Fintech is the not-so hidden seamless fuel source that will power the next generation of sustainable apps using APIs. As embedded finance becomes an integral part of our daily interactions—what should we order? Can we order it online? Just buy it now—we will have an on-demand payment option for services that will arise for years to come.

You can get started in playing around with the Rapyd API by following the guide at [First API Call](https://docs.rapyd.net/build-with-rapyd/docs/make-your-first-api-call) and signing up in the Rapyd [Client Portal](https://dashboard.rapyd.net/sign-up).