The Impact of SaaS Marketing Automation on Businesses
Tags: automation, saas
Published: 2023-07-21 08:24:09


Learn everything about SaaS marketing automation and how it impacts your business.

## Introduction

It is without question that the SaaS industry is booming today. According to [statistics](https://financesonline.com/saas-statistics/), it can grow up to $623 billion this year. So many SaaS entrepreneurs are sprouting and it has become such a challenge to make your own company stand out. Growing a business with SaaS tools is a tried and tested technique that every modern marketer has to learn. Whether you are new in the business or just getting started at taking your business online, it is necessary to implement SaaS marketing automation if you want to stay ahead of the pack.

Being in the marketing world is exciting. There is a need to constantly look for better marketing strategies and implement them to get the best results for your business. With plenty of competition on the loose, it is crucial to refine your knowledge about business marketing, especially when it concerns modern approaches, like SaaS marketing.

Dive on to know how you can use SaaS tools for digital marketing. This article will give insights into how different SaaS tools can grow your business quickly. We will also provide details on how you can tackle top business marketing difficulties using SaaS marketing automation tools.

## What is SaaS Marketing?

Unlike a regular marketing strategy where you have the products on hand that you try to sell to potential customers, SaaS marketing focuses on attracting customers to sign up for subscription-based digital products. SaaS, or Software as a Service, allows users to connect and access cloud-based apps using the Internet. SaaS marketing, therefore, is a type of marketing that aims to build awareness, generate leads, acquire new customers, and retain existing customers for a SaaS product.

Traditional businesses treat transactions as a “one and done” deal by which making a sale is the ultimate goal. With SaaS, the focus is to retain customers long after they have downloaded or tried the demo product. This makes the SaaS customer journey more complex. It requires a lot of work to create and promote the content so that it reaches audiences with varied levels of awareness. It means that a wide range of content is needed, based on what customers need to know or already know.

To put up an effective SaaS marketing strategy, you have to understand the customers before you can attract and reach them. But understanding their needs is only a chunk of the many obstacles that you need to overcome when marketing a business.

## SaaS Marketing Automation in a Nutshell

The primary goal of SaaS marketing is to generate new leads and convert them into paying customers which will increase the business revenue. This can be achieved faster and easier through marketing automation.

Simply put, SaaS marketing automation is a method of simplifying the SaaS marketing process using tools or apps. With specially-designed software, a bunch of repetitive marketing tasks are either simplified or eradicated. It is the process of optimizing workflows so that organizations become more productive in their marketing efforts. Apart from reducing time and effort spent on redundant tasks, marketing automation also addresses several difficulties in marketing a business.

## What Makes Marketing a Business Difficult and How can SaaS Marketing Automation Help?


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/vgqh4obco1ehitx7lhjv.png)

### 1. Misalignment between objectives and processes.
    

A misalignment in business occurs when the strategy-making body of the company is disconnected from the operational process that is responsible for the execution of day-to-day decisions for the business. It is important that all teams support the company’s objectives and the methods that are developed and implemented will help realize those objectives.

### : Automation streamlines marketing workflows.

Oftentimes the problem is not because of the team per se but because of the lack of methods to streamline the workflows. Marketing deals with a lot of processes and a lot of them are small and repetitive tasks. Team members are faced with bottlenecks because of the number of tasks and processes that need to be managed.

SaaS marketing automation eradicates redundant marketing activities that are either routine or non-essential. By automating some of the activities, you can focus on the most value-added processes. It facilitates a better approach when you have a lot on your plate so that you ensure that everything is managed and nothing is overlooked.

 ### 2. The inability to leverage existing data or technologies.
    

Monitoring the performance of marketing efforts is crucial but doing it takes a lot of time and effort. Those who fail at their strategies oftentimes do not realize that there is a mine of information laid around, waiting to be analyzed. Much worse, they do not know that the existing data they have has the potential to improve their companies in many aspects.

### : Accurate data tracking and analysis can be achieved through automation.

Having a marketing stack that includes tools to gather, track, and interpret data generally makes it faster and easier to drive meaningful improvements, like income growth, in your business. Consumers have a lot of choices and it is crucial to satisfy their needs ASAP. Marketers need to use integrated data and technology, such as automation, to make timely decisions. Automated data tracking and analysis will let you understand customers so you can engage and assist them better.

### 3.  Handling a business with suboptimal team collaboration/communication.
    

Running effective marketing campaigns does not only require the best strategy. Effective communication between team members also matters. At the height of the pandemic, a lot of marketing teams had to work remotely. It became such a challenge to be productive because of the lack of a better process to work collaboratively when teams are geographically scattered.

### : Automation can increase team efficiency and productivity.

SaaS marketing automation tools provide a real-time and more organized platform for communication between teams. This allows for more effective collaboration since it is easier to brainstorm ideas and work on projects. With marketing automation, collaborative tools are introduced and it takes care of more than the communication challenges. These tools can also allow teams to remotely access files, do edits, and keep track of progress. They can sort out difficult areas of the project without being in the same location.

### 4. Insufficient customer insight
    

Oftentimes the problem why customers do not stay loyal to the brand is because they have not developed a high level of trust and confidence. This makes it challenging for the marketing team to increase ROI with a higher customer retention rate. The most common root cause is the lack of insight about what customers want and need. This leads to unmet customer expectations because they are left unsatisfied with their experience with the brand.

### : Automation will provide a faster lead nurturing process and develop customer loyalty and trust

Marketing automation allows brands to truly understand customers by creating a complete customer profile. This is done by providing the tools necessary to collect customer data, create a customer analysis, and assess customer intelligence. These are all necessary during the lead nurturing process as they give a complete picture of the user behavior. From the different data points, you can create memorable experiences during the entire customer journey which will lead to customer satisfaction and loyalty.

### 5. Lack of resources.
    

Marketing is expensive. Every strategy will most likely require resources, such as money, time, and effort, to implement. Funding can be a bit of a problem for most startups and is one of the reasons why their marketing efforts are either ineffective or not enough.

### : Automating reduces costs for manpower, resources, and marketing efforts.

With automation, a lot of costs are lowered, not only in terms of marketing. First off, the cost of implementing automation strategies is significantly lower since they are spread over time, like when subscribing to SaaS tools. It is easier to predict the monthly operating expenses and the flow of expenses can be strictly monitored. As for the manpower needs, there are plenty of tools that can replace the need to hire more people in the team. Photo background removal, for example, can be done by using a reliable tool, like Removal.AI. This is a much cheaper alternative to hiring a full-time photo editor who will do the same type of job. There are automated solutions that take care of crucial marketing tasks, like content creation, social media management, and customer relations. In the end, you will realize how much these different solutions collectively help in lowering the costs of your business operations.

### 6. Many businesses experience difficulty adapting to changing markets and customer needs.
    

People change and so do their preferences. What could be a fad today will be gone in a couple of days. As a marketer, it is crucial to be able to adapt to the changes fast or risk losing the interest of customers.

### : Automation can provide the ability to personalize customer experiences.

One of the best benefits of SaaS marketing automation is that it gives precise data about what the customers want or need. This enables marketers to adjust their marketing approaches based on current preferences. Eliminating uncertain points will help you plan out a marketing plan that has a higher chance of success.

As you can see, all of these marketing challenges are nothing when you have the right SaaS tools for digital marketing. SaaS marketing automation is an effective way to be relevant to your marketing efforts. It ensures that you stay productive even with such a tight budget for business operations. It allows you to understand the customers better so you can serve them in the best possible ways. More importantly, it gives you the advantage of harnessing new technologies that will help you create winning marketing strategies that will significantly contribute to business growth.

## SaaS Marketing Automation Tools to Help Your Business

It does not take a genius to realize how SaaS marketing can be a gem to any company. Now is the perfect time to explore the versatility of SaaS apps starting with this SaaS tools list:

### 1. Contentoo.com
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/dsxnum0xgpt2tf4qrwj7.png)



Contentoo is a game-changer for businesses that want to maximize the potential of their content marketing campaigns. With an extensive network of pre-qualified professionals, Contentoo helps enterprises access the highest quality talent from around the world. By combining this talent with features like collaboration tools and performance tracking, companies are able to create unique experiences that stand out from the competition. Contentoo's one-stop-shop for content creation makes it easy to craft campaigns that deliver results. With its user-friendly interface and powerful features, it's no wonder why Contentoo is Europe’s premier platform for professional content marketing talent.

### 2.  [Rocketseed.com](https://www.rocketseed.com/)
    


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/m5cg2tw64ju63dsh7lri.png)



Rocketseed.com is the perfect solution for creating professional email signatures quickly and easily. Whether you choose to use one of their pre-made templates, or brief their expert design team for a bespoke solution, Rocketseed makes it simple to create an on-brand signature in no time. With its easy-to-use drag and drop editor, customize font styles, sizes and colors to create a signature that perfectly reflects your business. Plus add logos, social media icons and other interactive links to ensure you have a fully integrated digital presence. Get professional email signatures in minutes!

### 3. [Spotlightr.com](https://spotlightr.com/)
    


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/i6luqbb4i3h0ys65irtj.png)



Spotlightr offers creators, marketers and businesses a comprehensive platform for video hosting. Built to be secure enough for course creators, powerful enough for marketers, and flexible enough for growth, Spotlightr is the perfect solution to protect your videos from unauthorized downloads and provide your viewers with a professional experience. With its own branding capabilities and file hosting options, Spotlightr is the only video host that can accommodate courses, marketing funnels and budgets. Get started with Spotlightr today and take your business to the next level.

### 4. Creasquare.io
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/dp96ewdfjviv7dx4gpu1.png)



Using AI technology, Creasquare is a useful tool that can do important marketing tasks, like content creation and social media management. It has its own Creative Studio that lets you create digital assets such as videos and images. It has plenty of templates, royalty-free photos, a video and music library, and animations that you can use to make creative marketing materials. You can also set up a brand kit that will customize everything that you make and make it your own.

### 5.   Renderforest.com
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/izx5ytxtxdmbri4680nx.png)



One of the ways to impress the audience is by presenting them with awesome content. Renderforest can take care of this job with its revolutionary set of design tools. Even without formal training on graphic design, you can create stunning presentations, mockups, videos and animations for your brand. Everything you create using its powerful features can be used to boost online presence and increase brand awareness.

### 6. [Kittl.com](https://www.kittl.com/)
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/oa8ynrh21l7g1j0m6q9e.png)



  

You can’t avoid [creating designs](https://www.kittl.com/create/) when you are doing any kind of marketing. Graphic design is essential in digital marketing and it will do you a lot of good if you can create stunning designs to promote your business. Kittl is a great tool for both expert and newbie designers. Its intuitive design tools like [logo maker](https://www.kittl.com/create/logos), AI image generator, [t-shirt designer](https://www.kittl.com/create/t-shirts) and more, professional templates, and precision editing features make it the next-generation design creation platform. Graphics can be created in seconds and nobody will doubt for a second that your designs are not created by professionals.

### 7.  [Removal.AI](https://removal.ai/)
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/weyt4cnq0hytbaxejec1.png)



  

One of the fundamental rules of digital marketing is to use high-quality and striking images in every asset. Removal.AI is an all-in-one solution to prepare photos before they are used for marketing purposes. It is one of the best SaaS marketing automation tools because it can save you tons of work from editing photos. With this tool, you can remove backgrounds in seconds, enhance photos on the built-in photo editor, and change backgrounds for a plain color or another background photo.

### 8.  [Designstripe.com](https://designstripe.com/)
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/7nb42b05wqi210hj999y.png)


  

Illustrations are one of the main digital assets that you need to have for your brand. They are versatile and are very effective at delivering brand messages for a targeted audience. Designstripe is a great tool to have if designing illustrations is not your forte. It has a huge library of illustration templates that you can personalize to fit your brand. You can also use it to create amazing mockups for your website, apps, or products.

### 9.  [Drawkit.com](https://www.drawkit.com/)
    

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/9hvb8d59r30evpblgud5.png)


  

This is one of the best marketing SaaS tools that you can get your hands on when you are looking for a way to impress the audience. Instead of the usual graphics, Drawkit has customizable illustrations in both 2D and 3D forms. It also has features to create mockups and animations. It provides a way for you to skip on boring content and create exciting ones for your customers.

### 10.  [Missinglettr.com](https://missinglettr.com/)
    


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/3zw8ix1t391rqhsco08t.png)



  

A unified content strategy is what may be missing in your marketing arsenal. Missinglettr is a great platform that can do almost every marketing process. It helps you grow social media channels with powerful content. It automates social media drip campaigns so that you can receive plenty of inbound traffic without lifting a finger. Manage social media posts with its efficient social media calendar. On top of it all, you can use this tool to analyze your metrics. This is crucial since metrics give you an overview of your campaign’s success and business growth. Missinglettr saves you the trouble of manually gathering and analyzing data.

Whether you are facing difficulties in producing impressive content or are at the verge of panic trying to retain customers, there is a SaaS marketing automation tool that you can use to solve the problem.

  

## Conclusion

SaaS marketing automation is wonderful. There are many advantages to using marketing SaaS tools and the ultimate benefit is that you can use it to leverage your business’ success. Using different SaaS tools for digital marketing is a fantastic strategy to ensure that every step of the marketing process is done flawlessly. By doing so, you get to have more efficient campaigns that will lead you towards achieving business goals faster and easier.

Obviously, marketing automation does wonders to any business. It provides a way for marketers to work wiser instead of harder in trying to make the business grow. It helps you improve all marketing operations while optimizing the strategies that you are using for your campaigns.