From Zero to Hero: How to Create a Profitable Product Without Spending a Dime on Marketing
Tags: product, marketing, startup, growth
Published: 2023-06-22 21:43:26

## Introduction

Ah, the age-old challenge of creating a profitable product without spending a dime on marketing. It's like trying to build a rocket ship with duct tape and paper clips - sounds impossible, right? Well, buckle up my fellow devs because today we're going to embark on an intergalactic journey through the cosmos of SEO and organic growth.

In this article, I'll be introducing you to a strategy that will not only help you create successful products but also do it with zero followers and absolutely no marketing budget. Yes, you read that correctly! We'll dive deep into the world of keywords, backlinks, and Google rankings while keeping our wallets firmly shut.

![rich](https://media.giphy.com/media/3osxYamKD88c6pXdfO/giphy.gif)

So grab your space helmets (or just your favorite beverage) as we explore this fascinating universe together. And remember: in space (and SEO), no one can hear you scream... for joy when your product starts making money! 🚀

## Step 1: Find Your Main Keyword 🔍

### Importance of keyword research for organic traffic and SEO

Keyword research is the backbone of any successful SEO strategy. It's like finding the secret sauce that makes your content irresistible to search engines, driving tons of organic traffic to your site. By targeting specific keywords, you're telling Google (and other search engines) what your content is about, making it easier for them to rank and serve it up when users are searching for related information.

But not all keywords are created equal! Some might have high competition or low search volume, which means they won't bring in much traffic even if you do manage to rank well. That's why it's crucial to find the perfect balance between difficulty and volume – a sweet spot where you can dominate without breaking a sweat.

![sweat](https://media.giphy.com/media/l4FATJpd4LWgeruTK/giphy.gif)

### Using free tools like Ahrefs Free Keyword Generator for finding keywords with low difficulty and high volume

Enter Ahrefs Free Keyword Generator – an awesome tool that helps you discover those golden nuggets among thousands of potential keywords. With this handy generator at your disposal, you can easily identify:

- Keywords with a difficulty score (KD) lower than 20
- Search volumes greater than 500
- Multiple child keywords

These criteria ensure that you're targeting terms with relatively low competition while still having enough searches per month to make an impact on your organic traffic numbers.

I once found a keyword so good; I built MarsX - my entire low-code platform around it! 

### The significance of child keywords in driving additional traffic

Child keywords are long-tail variations of your main keyword that also drive valuable traffic to your site. They may not have as much search volume individually but collectively contribute significantly towards boosting overall visibility online.

![child](https://media.giphy.com/media/r4UnsfX5fxXr2/giphy.gif)

By ranking well for both the main keyword and its associated child keywords, you'll be casting a wider net over potential visitors, increasing the chances of them finding your content and ultimately converting into customers or subscribers.


## Step 2: Build Your Product Around the Keyword 🛠️
1. Give users what they want:
    - Understanding user intent behind your chosen keyword 
    - Creating content or features that cater to this need
    
2. Optimize for your main keyword:
    - Incorporating your main keyword into domain, title, alt text, etc.
    
3. Build as many subpages as possible:
    - Targeting long-tail keywords through dedicated pages
    
4. Offer both free and paid options:
    - Balancing between providing value upfront and monetizing certain features or services



## Step 3: Acquire Backlinks 🔗

Backlinks, also known as inbound or incoming links, are crucial for your website's Google ranking. They act like votes of confidence from other websites and signal to search engines that your content is valuable and trustworthy. The more high-quality backlinks you have pointing to your site, the better it will perform in search results.

But why are backlinks so important? 

Well, imagine you're at a party where everyone is talking about this amazing new product called "MarsX". 

![party](https://media.giphy.com/media/EJMyMO22UxP68/giphy.gif)

You'd probably want to check it out too because if so many people are raving about it, there must be something special going on! That's how Google sees backlinks – they indicate that your content is worth checking out.

Now let's dive into how you can acquire these precious backlinks:

### Launch on Product Hunt 🚀

Product Hunt is an excellent platform for gaining initial exposure and acquiring high-authority domain backlinks. When you launch your product here, not only do you get featured on their website but also receive a powerful link with a Domain Rating (DR) of 90/100. Remember what I said earlier about DR? The higher the DR score of the linking site, the stronger its impact on your own site's ranking!

And guess what? It doesn't matter if you become #1 or end up in last place; just being listed on Product Hunt already gives you a significant boost in terms of SEO juice.

### Reap Additional Backlink Benefits 🌟

As an added bonus when launching on Product Hunt, numerous websites repost their listings which means even more backlink goodness coming your way! Instead of just one strong link from Product Hunt itself, expect anywhere between 10-50 additional links pointing towards your shiny new product page.

With all these juicy links under our belt and KD < 10, we're well on our way to ranking on the first page of Google search results. And that, my friends, is how you acquire backlinks like a boss.

![boss](https://media.giphy.com/media/v1.Y2lkPTc5MGI3NjExbHhlanM5ZHhsbWoxbGcycGMyZmczNjN4d2dhN3N4dGJraW1qZ3cydiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/xT9IgMnGMy3ma0EB3O/giphy-downsized.gif)

## Step 4: Wait ⏳ (and Monitor Progress)

While you're waiting for Google's algorithm to recognize your efforts, it's essential to have patience and not get discouraged. Rome wasn't built in a day, and neither will your web traffic skyrocket overnight. But fear not, my fellow devs! There are ways to keep yourself entertained during this seemingly endless wait.

### Patience Required While Waiting for Google's Algorithm

As I mentioned earlier, it takes on average three months for Google to start sending proper traffic and another six months for the larger boost. It might feel like an eternity when you're eager to see results from all your hard work. However, remember that good things come to those who wait – or in our case, those who optimize their websites with SEO magic!

### Monitoring Progress Using Analytics Tools

Now that we've established the importance of patience let's talk about how you can monitor progress during this period using analytics tools like Google Analytics or Ahrefs.

1. **Track Organic Traffic**: Keep an eye on organic search traffic coming into your site through various keywords related to your main keyword.
2. **Analyze Keyword Rankings**: Regularly check how well you rank for both primary and long-tail keywords.
3. **Monitor Bounce Rate**: Ensure users are staying engaged with your content by monitoring bounce rates across different pages.
4. **Evaluate Conversion Rates**: Track conversion rates from free users to paid customers as a measure of success.

![wait](https://media.giphy.com/media/H6cmWzp6LGFvqjidB7/giphy-downsized.gif)

By keeping tabs on these metrics throughout the waiting period, you'll be able to identify areas where improvements may be needed while also celebrating small victories along the way.

So there you have it - Step 4 is all about playing the waiting game while keeping a close eye on progress using analytics tools at hand! Remember that building a successful product doesn't happen overnight but requires persistence and continuous optimization based on data-driven insights.

## Conclusion

And there you have it, folks! We've just explored the magical world of creating a profitable product without spending a single dime on marketing. Let's do a quick recap of the steps we took:

1. **Find your main keyword** using tools like Ahrefs' Free Keyword Generator.
2. **Spend time researching** to find keywords with low difficulty, high volume, and many child keywords.
3. **Build your product around the keyword**, optimizing for user experience and SEO.
4. **Create loads of subpages** focusing on specific long-tail keywords.
5. **Offer both free and paid options** to keep users engaged while earning trust (and money).
6. **Get backlinks** by launching on platforms like Product Hunt.
7. And finally, practice patience as you wait for Google to send traffic your way.

![smart](https://media.giphy.com/media/eE26mRFGxnasU/giphy.gif)

Now that you're armed with this knowledge, I encourage you to apply these strategies in your own projects – whether it's building an empire or simply trying out new ideas.

Remember: Rome wasn't built in a day (or even two), so take your time finding that perfect keyword and crafting an amazing product around it.

As always, if you want more tips from yours truly – John Rush – feel free to follow me on Twitter at [@johnrushx](https://twitter.com/johnrushx) where I share my wisdom about software development and occasionally post pictures of puppies wearing astronaut helmets... because who doesn't love space dogs? 🚀🐶

![follow](https://media.giphy.com/media/v1.Y2lkPTc5MGI3NjExMTR1bWsxZGNrNmNrOXZzeWZpNngwa3l6dnE1bGZ0Zzg4ZjJrdXV2ZCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/g4ODNTnpEBrmsghYtD/giphy.gif)