Learn about push notification types! And the effective Push Notification elements
Tags: programming, webappdevelopment, notifications
Published: 2024-03-04 07:35:29

---
title: Learn about push notification types! And the effective Push Notification elements
published: true
date: 2024-03-03 12:04:46 UTC
tags: programming,webappdevelopment,notifications
canonical_url: https://medium.com/bunhere/learn-about-push-notification-types-and-the-effective-push-notification-elements-45e718bdf5bc
---

In today’s digital age, push notifications have become an integral part of the experience of mobile users and users of web applications. From notifications of new news and updates on events to reminders of daily activities, push notifications are boosting the relationship between users and apps.

It’s also a powerful tool to attract users’ attention and keep them in your app. However, not all push notifications work.

This article will provide you with information about the most common types of push notifications and the important factors that contribute to generating effective push notifications.

![](https://cdn-images-1.medium.com/max/1024/1*RcsOVq30pd2IDfUVcXUSIg.png)
_Push Notification_

### 1. What is Push Notification??

_Push notification_ is a way for mobile applications or websites to send notifications to users without them opening the application.

### 1.1. Classify push notification usage

#### By Purpose

- Transaction Notification: Updates on financial operations, payments, and transactions. For example, a notification from a bank, an e-wallet.
- Event Notification: Notifications of upcoming events, promotions, and discounts. For example, notifications from shopping apps and social networks.
- News Notification: Updates on the latest news and new articles. For example, notifications from news apps and blogs.
- Reminder notifications: reminders of important schedules, events, and dates. For example, notifications from the calendar app, notes.
- Interactive Notifications: Updates about other people’s activities, new messages. For example, notifications from social networking applications and chats

#### By Application Platform

- Mobile App: Send to the user via the mobile app installed on the device.
- Website: Send to users via a web browser. For example, an announcement from a news site.
- Wearable device: sent to users via wearable devices like smartwatches.
- Voice: Sends voice notifications. For example, a virtual assistant notification.

#### By priority level

- Emergency: immediate display, sound, and vibration. For example, hazard warnings, natural disasters.
- Normal: Displayed in the notification bar, there may be a sound or slight vibration. For example, new message notifications and app updates.
- Silent: Show in the notification bar but no sound or vibration. For example, advertising announcements.

#### By display

- Text Format: Displays notification content as simple text.
- Image format: displays the message content accompanied by the image.
- Video format: displays notification content accompanied by video.
- Interaction type: Allows users to interact directly with notifications. For example, answering messages, ordering products.

### 1.2. Notes

- Take into account the frequency, timing, content, and display of notifications to avoid annoying users.
- Additionally, users can customize notification settings for each application, including enabling/disabling notifications, choosing the type of notification they want to receive, and selecting sounds and vibrations.

### 2. Types of push notifications

Here are some types of push notifications and their purposes:

### Standard Push Notifications

Standard Push Notifications This is the simplest type of notification, containing only text and can include images.

This notification is usually used to notify about events, news, or new content in the app.

### Rich Push Notifications

Rich Push Notifications contains more content than standard push notifications, including text, images, videos, and other interactive features.

This helps highlight the message and provides a better user experience.

Example: An e-commerce application can use rich push notifications to display the latest product with images and discounts.

Disadvantages: Requires large data capacity, may not be compatible with all devices and operating systems, more complex in creation and design.

### Interactive Push Notifications

Interactive Push Notifications allows users to take action directly from the notification bar without opening the application.

Example: Users can answer messages, conduct short surveys, or quickly view new information from the notification bar.

### Geotargeted Push Notifications

Geotargeted Push Notifications uses a user’s location data to send a notification when they get close to a specific location.

For example: A hotel booking app can send push notifications when users are near a multi-hotel area.

### Segmented Notifications

Sends notifications to specific user groups based on criteria such as age, gender, preferences, previous behavior, and geographical location.

Example: A sports app can send notifications about an ongoing match only to users who have expressed interest in the sport.

### Behavioral Notifications

Behavioral Notifications: Personalizes notifications based on previous user behavior in the application.

Example: An online menu application can send notifications about offers or new dishes based on a user’s order history.

### Transactional Notifications

Transactional Notifications are notifications relating to specific transactions that users make in an application.

Example: Order confirmation, shipping status update, and successful payment notification.

### Reminder Notifications

Reminder Notifications send notifications to remind users of events or tasks they need to perform.

Example: Reminders of upcoming meetings, exercise schedules, or deadlines.

### Silent Notifications

Silent Notifications: Not displayed to users, but used to update data in the background or activate automated processes.

Example: Updates data from the server, updates geolocation without interrupting user experience.

### Persistent Notifications

Persistent Notifications: The notification appears on the device’s notification bar and is not deleted until the user performs a specific action or accepts the notification.

Example: Notification of network connection status, notification of application or system status.

### 3. How do you SEND notifications effectively?

### 3.1. Survey

![](https://cdn-images-1.medium.com/max/1024/1*pCOFxK9bB9cs9Zl50G4E_w.png)
_Survey_

According to [**Helplama**](https://helpdesk.helplama.com/what-do-consumers-think-about-push-notifications/) obtained the following result:

- 43% of users said receiving _2–5 push notifications_ a week would turn them off the push notification.
- 30% of users will _stop using the app_ altogether if they receive _6–10 push notifications_ weekly.
- 64% of people will _stop using the app_ altogether if they receive more than _5 push notifications per week_.
- 61% of users will use the app more often or at the same rate if push notifications are personalized to their stated preferences.
- Older users (30 years and older) do not like push notifications more than younger users (18–29 years old).

### 3.2. 15 criteria when pushing notifications

Based on the above data, you need to consider the content as well as the method of sending notifications to keep the user on track. I need to remind you. _15 criteria_ Below are all the criteria that are important when implementing push notifications:

- **[1]** _Priority user consent and preferences_: Always ask for user consent for notifications and provide clear options for users to manage their preferences.
- **[2]** _Personalization and segmentation_: Adjust notifications based on user behavior, preferences, and demographics. Segmenting your audience ensures that the message is relevant and attractive to each group of users.
- **[3]** _Create a clear and concise message_: Make sure your message is simple, easy to understand, and delivers the core message quickly.
- **[4]** _Use multimedia wisely_: combine images, videos, or sounds to enrich the notification, but do so in a reasonable way to avoid overwhelming the user.
- **[5]** _Reasonable notification time_: Sends notifications at times when users are most likely to receive them. Consider time zones and user habits while avoiding annoying hours.
- **[6]** _Maintaining frequency balance_: The user receiving too many notifications can cause annoyance and uninstall the application. Find a balance that keeps users up-to-date without overwhelming them.
- **[10]** _A/B testing deployment_: regularly check different notification versions to see which version works best in terms of content, time, and frequency.
- **[11]** _Performance measurement and analysis_: Use analytics to track your notification performance. This data is crucial if you want to optimize your strategy and improve the level of interaction.
- **[12]** _Relevance assurance_: Notifications must always provide content that is valuable to the user, whether it is information, entertainment, or advertising.
- **[13]** _Assure multi-platform elements_: Adjust your approach to match the best principles and practices of different platforms (iOS, Android, web, v.v.).
- **[14]** _Use notifications only for critical alerts_: Pre-set push notifications for important or urgent messages to maintain effectiveness.
- **[15]** _Provides the option to allow rejection_: Users can easily refuse to receive notifications, which respects their preferences and improves overall satisfaction.

### End

Hopefully, this article provides enough insights and definitions of how to use **push notifications** , as well as helping you understand how to implement push notifications in a reasonable way to keep users on track with your app, avoiding push notification work.

See you in the next article on how to create push notifications with the PWA application.

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