How developers are using SaaS to revolutionise the UK property market
Published: 2024-04-03 07:50:56

The UK property market has long been known for its traditional practices and slow adoption of new technologies. However, the rise of [Software as a Service](https://en.wikipedia.org/wiki/Software_as_a_service) (SaaS) is now enabling developers to revolutionise the way properties are built, managed, and sold. This article explores how SaaS is driving innovation in the UK property sector and the potential impact it could have on the industry's future.

SaaS in Property Development

One of the key areas where SaaS is making a significant impact is in property development. Traditionally, developers have relied on manual processes and disparate systems to manage their projects, leading to inefficiencies, delays, and cost overruns. However, the emergence of cloud-based SaaS platforms is changing the game.

Developers can now access a range of tools that streamline the entire development process, from initial design and planning to construction and handover. For example, platforms like Lofti and Rightmove provide real-time collaboration and project management capabilities, enabling teams to work together seamlessly regardless of location. This not only improves communication and reduces errors but also helps to keep projects on track and within budget. Moreover, the integration of client portal software within these platforms facilitates smoother communication and collaboration between developers and their clients. [Client portal software](https://clinked.com/client-portal/) allows clients to access project updates, and documents, and communicate with the development team in a secure and efficient manner, enhancing transparency and client satisfaction throughout the development process. 

According to a report by McKinsey, the construction industry has been slow to adopt new technologies, with only 1% of revenues being spent on R&D compared to 3.5-4.5% in the automotive and aerospace sectors. However, the report also suggests that the use of digital tools and platforms could help to boost productivity by up to 15% and reduce costs by up to 6%.

Transforming Property Management

Once a property is built, SaaS is also transforming the way it is managed. Traditionally, property management has been a time-consuming and labour-intensive process, with managers juggling multiple tasks such as rent collection, maintenance, tenant communication and [calculating rental income tax](https://cozee.properties/en/resources/manage/rental-income-tax/). However, SaaS platforms are now automating many of these tasks, freeing up managers to focus on higher-value activities.

A survey by the UK Proptech Association found that 60% of property managers believe that technology will have a significant impact on their roles in the next 5 years. The survey also found that 70% of managers are already using some form of property management software, with the most popular features being tenant communication, maintenance management, and financial reporting.

SaaS is also enabling property managers to leverage data to make more informed decisions. Platforms like Mallcomm provide real-time insights into tenant behaviour and preferences, helping managers to optimise their properties and improve overall performance. By analysing data on footfall, sales, and other metrics, these platforms can help managers to identify trends and opportunities for growth.

Revolutionising Property Sales

Finally, SaaS is also transforming the way properties are sold. Traditionally, the property sales process has been slow, opaque, and heavily reliant on intermediaries such as estate agents. However, SaaS platforms are now enabling buyers and sellers to connect directly, streamlining the process and reducing costs.

A report by the UK Proptech Association found that online property sales are growing rapidly, with over £1 billion worth of properties sold online in 2020. The report also suggests that online sales could account for up to 50% of all property transactions by 2025.

SaaS is also enabling new models of property ownership to emerge. Platforms like Unmortgage and Wayhome are using technology to provide alternative financing options, such as fractional ownership and rent-to-buy schemes. These models are making property ownership more accessible and affordable for a wider range of people, particularly those who may have struggled to get on the property ladder through traditional means.
The Future of SaaS in UK Property

The potential impact of SaaS on the UK property market is significant. By enabling developers, managers, and sellers to leverage technology and data, SaaS is driving innovation and efficiency across the entire property lifecycle. This is not only improving the way properties are built, managed, and sold but also creating new opportunities for growth and value creation.

As SaaS continues to evolve and mature, we can expect to see even more disruption in the UK property market. New platforms and solutions will emerge, enabling developers and managers to tackle even more complex challenges and unlock new sources of value. At the same time, the increasing adoption of SaaS will likely lead to consolidation and specialisation within the industry, as players seek to differentiate themselves and capture market share.

Of course, the adoption of SaaS in UK property is not without its challenges. Issues such as data privacy, cybersecurity, and integration with legacy systems will need to be addressed. Additionally, there may be resistance from some players who are comfortable with traditional ways of working and may be reluctant to embrace new technologies.

Despite these challenges, however, the potential benefits of SaaS in UK property are simply too great to ignore. As the industry continues to evolve and adapt to new technologies, we can expect to see a new era of innovation and growth, with SaaS at the forefront. By embracing these new tools and platforms, developers, managers, and sellers can position themselves for success in an increasingly competitive and dynamic market.