NAB 2024: The Tech Shaking Up Media & Entertainment
Published: 2024-04-11 08:19:57



The [NAB Show](https://nabshow.com/2024/) is a freakin' huge deal for anyone in the media and entertainment biz - it's where all the bleeding edge tech gets unleashed. This year was no exception, with the big dogs rolling out their heavy hitters and showing off some seriously next-level gear that could change the game. In this post, we're gonna look at the fresh new toys from 5 major players, giving some extra love to TVU Networks' cloud solution for live broadcasting that has the potential to disrupt how we cover massive events like the Paris Olympics.

1. [Sony's Camera Porn Overload](https://gizmodo.com/the-leica-q-a-droolworthy-camera-thats-more-than-just-1708802492)
Sony went buck wild, unveiling their latest pro camera lineup led by the jaw-dropping A9 Mark III mirrorless. This bad mutha packs a stupid 61MP full-frame sensor, autofocus capabilities that'll blow your mind, and low-light performance that makes the dark look like broad daylight. Prepare your eyeballs for images so crispy, they'll put movie theater screens to shame.

They also dropped a slick new range of HDR monitors built for the color wizards and editing gurus. With colors more vibrant than a Tahitian sunset and brightness levels that'll sear your retinas (in the most delightful way), these displays ensure every tiny detail explodes off the screen.

2. Adobe's AI Editing Witchcraft
The software kings at Adobe cooked up some insane new magic tricks. Premiere Pro 2024 brings AI-powered editing tools that'll save you countless hours of tedious busywork. I'm talkin' automated scene detection, color grading on autopilot, and buttery smooth Adobe Sensei AI integration that just works like it was made by wizard elves. 

They also unveiled slick new collab features so teams scattered across the globe can work in harmony like a well-oiled machine. Adobe's hell-bent on making it stupid easy to bring those ambitious creative visions to life without sacrificing your sanity.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/vhq4wfx1zoj8em6qvf8y.png)


3. Blackmagic's Cinema Monster on a Budget
Blackmagic has always been the MVP of affordable pro video gear, and they kept that energy cranked to 11. The star of their show? The absolute unit known as [the Pocket Cinema Camera](https://www.blackmagicdesign.com/products) 6K Pro - a tiny freakin' 6K beast that captures cinematic gold for main street prices. It's rockin' a chunky Super35 sensor, color science that'll make your eyes weep tears of joy, and a build that could probably survive a meteoric impact.

They also unleashed some flashy new DaVinci control surfaces to make color grading and editing an orgasmic tactile experience when synced to their godly Resolve software. Editors and colorists, prepare for butter smoother than a fresh jar of Skippy.

4. Avid's Cloud Collaboration Playground 
The OG legends at Avid came strapped with new tools built for the modern remote/hybrid workflow reality. Their new Avid Nexis | Cloud platform lets production squads create and store content together in the cloud, no matter where on Earth they're posted up. It's locked down tighter than Fort Knox, scales like a boss, and integrates perfectly with Avid's heavy-hitting production software.

On the audio side, they gave their iconic Pro Tools app a slick AF overhaul with editing capabilities potent enough to make your head spin, tight plugin integration, and remixed mixing powers fit for the audio deities. Pro Tools still reigns supreme as the undisputed king of pro audio software.

5. [TVU](https://www.tvunetworks.com/) Bringing Live Broadcasting to the Cloud
But the real showstopper? TVU Networks and their groundbreaking [TVU MediaHub](https://www.tvunetworks.com/products/tvu-mediahub-cloud-router/) platform built for cloud-based live production. In a mindmeld with AWS and [France.tv](http://France.tv), they gave us a sneak peek at the future - using the cloud to broadcast colossal live events like the Paris Olympics.

This MediaHub platform ditches the need for traditional broadcasting infrastructure by running the whole damn circus remotely in the cloud. Multiple live video feeds, production crews scattered like ants, automated quality control - this beast handles it all without breaking a sweat. We're talkin' intelligent routing, dynamic resource allocation, the full nine yards and then some.

Watching TVU Networks sync up with AWS and France.tv at NAB made one thing crystal clear - cloud broadcasting isn't some far-off fantasy anymore, it's actually happening in the real world right now. With MediaHub, broadcasters can finally embrace flexible, scalable live production that doesn't require selling a kidney, even for sporting leviathans.

There you have it - NAB 2024 came out swinging with fresh new toys and mind-melting possibilities for all the creators, broadcasters, and tech voodoo masters pushing media/entertainment into the future. From Sony's camera porn overload to Adobe's AI editing witchcraft to TVU's cloud broadcasting revolution, it's one hell of an exciting time to be in this game.