Best Website Audit Tools
Published: 2024-04-25 11:02:26

Let’s all face it – SEO site audit tools have become crucial regardless of your skill at search engine optimization. You can uncover strategies to improve the search engine performance of a website by doing an SEO audit. To discover all these strategies, you must search in various areas – links, content, technical issues, and more. This is something that SEO tools like Google Search Console, analytics, SEMrush, or Ahrefs are designed for. 

According to online research, nearly 80% of customers evaluate product reviews online. While making a purchase, consumers use search engines such as Google to research and identify the best product for their needs. Suppose you’re doing SEO for your products; your site can also show up if customers are looking for the same products you offer. However, you may be wasting your cash on ineffective strategies if you’re doing SEO without SEO site audit tools.  

With SEO audit tools, you can evaluate your SEO performance and determine what tactics are working and the areas that need improvement. Let’s do a quick overview of the best website audit tools that you can use. 

10 Best SEO Site Audit Tools That You Can Use In 2024 
An SEO site audit tool helps website owners and digital marketers analyze and improve their website’s performance, visibility, and ranking on search engine results pages (SERPs). As the term suggests, SEO is used to optimize websites for search engines, and SEO audit tools are used to monitor this performance. 

Now it’s time to check out the 10 Best SEO site audit tools you can use for your website and get started. 

1. Google Search Console (GSC) 
A service offered by Google for website owners that helps you monitor, maintain, and improve your site’s position on Google Search results. It gives you data on indexing, crawling errors, search traffic, and more, allowing you to identify and fix mistakes. 

Key Features: track your website’s search traffic performance and identify issues 

Pricing: FREE 

2. SEMrush 
SEMrush is a comprehensive tool offering various features, including website auditing. It provides an in-depth analysis of your site’s SEO, backlinks, on-page optimization, and more. The free version has limited access, but it’s still a powerful tool for auditing your website. 

Key Features:  

Page Speed Analysis 
Meta Tag Optimization 
Crawlability Analysis 
Internal Link Structure Analysis 
Pricing:  

Pro Plan – $119.95 /month and $99.95 /yearly 
Guru Plan – $229.95 /month and $191.62 /yearly 
Business Plan – $444.95 /month and $374.95 /yearly 
3. Ahrefs 
Ahrefs is primarily known for its backlink analysis, advanced SEO tools, and detailed site audits, but it also offers a robust website audit feature. With Ahrefs, you can identify and fix SEO issues, track keyword rankings, and analyze your competitors. 

Key Features:  

Competitor’s Site Explorer and Backlink Checking  
Keyword Explorer 
Site Audit 
Pricing:  

Lite Plan – $99 /month and $83 /yearly 
Standard Plan – $199 /month and $166 /yearly 
Advanced Plan – $399 /month and $333 /yearly 
Enterprise Plan – $999 /month and $833 /yearly 
4. Screaming Frog 
This tool differs from other SEO auditing tools because Screaming Frog SEO Spider is a popular website crawler that assists in auditing technical aspects. It can efficiently analyze your site’s structure, identify broken links, check metadata, and detect other technical issues. 

Key Features:  

Crawl configuration 
Custom robot.txt  
Custom Source Code Search 
Structured Data & Validation 
Integration of Search Console & PageSpeed Insights 
Free Technical Support 
Pricing: 

Free Plan  
Paid Plan – $259 /year 
5. Moz 
Moz is an SEO agency that is considered to be one of the best SEO tool providers. Moz’s easy-to-understand reports help you prioritize and tackle issues effectively. With Moz, you can conduct comprehensive site audits, review technical SEO issues, track keyword rankings, and more. 

Key Features:  

Site Crawl 
Rank Tracking 
Keyword Research 
Link Research 
On-Page Optimization 
Custom Reports 
Pricing: 

Free Plan – 30 days trial 
Standard Plan – $99 /month and $79 /annually 
Medium Plan – $179 /month and $143 /annually 
Large Plan – $299 /month and $239 /annually 
Premium Plan – $599 /month and $479 /annually 
6. SEO Site Checkup 
SEO Site Checkup provides an easy-to-use tool for analyzing your website’s SEO performance, including speed optimization, mobile usability, social media presence, and more. You can gain insights into your SEO strategy and make necessary adjustments to boost your site’s ranking. 

Key Features: 

Competitor Analysis 
SEO Reporting 
Keyword Monitoring 
Website Analysis 
SEO Issue Repair 
Pricing: 

Free Plan – 7-day trial 
Basic Plan – $29.95 /month and $26.95 /year 
Webmaster Plan – $49.95 /month and $44.95 /year 
Professional Plan – $89.95 /month and $80.90 /year 
7. SEOptimer 
SEOptimer is a user-friendly and free SEO auditing tool to find website errors. After you paste a URL, it tracks down issues, grades your website, and gives suggestions on how to fix them. It covers areas such as meta tags, headings, page speed, mobile responsiveness, and more. 

Key Features: Provides a detailed SEO audit report covering various aspects 

Pricing: 

Free Plan – 14-day trial 
DIY SEO Plan – $19 /month and $171 /year 
White Label Plan – $29 /month and $261 /year 
White label and Embedding Plan – $59 /month and $531 /year 
8. SE Ranking 
With various free SEO tools to help you optimize your website, SE Ranking’s all-inclusive SEO platform gives you access to a full array of tools and features for website analysis. It helps identify and fix issues affecting your site’s visibility on search engines. 

Key Features: 

Website Audit 
Keyword Ranking 
Backlink Checking 
Generates Sitema.xml in just one click 
Pricing: 

Essential Plan – €31.20 /month  
Pro Plan – €71.20 /month 
Business Plan – €151.20 /month 
9. SpyFu 
SpyFu is another top-rated SEO audit tool that extracts your competitor’s insights and lets you peek into all their online activity. It is handy for businesses and enterprises for digital marketing and sales activities. It overviews your site’s SEO, backlinks, keyword performance, and more. 

Key Features: 

Competitor Analysis 
Backlink Builder 
SERPs Analysis 
Ranking Tracking 
Custom Reporting 
Pricing: 

Basic Plan – $9 /month (LIMITED TIME OFFER!!!) or $39 /month (standard) 
Pro Plan – $49 /month (LIMITED TIME OFFER!!!) or $79 /month (standard) 
Professional Plan – $79 /month 
10. GTMetrix 
GTMetrix focuses on website speed and performance analysis. If you’re looking for a tool to track and enhance your website performance, then GTMetrix is your best solution. With this platform, you can track and evaluate the load time of your website and make any changes. 

Key Features: 

Global Testing 
On-Demand Tests 
Website Performance Analysis on Different Devices 
Notification Alerts when your website is slow 
Pricing: 

Micro Plan – $4.25 /month and $51 /year 
Solo Plan – $12.33 /month and $148 /year 
Starter Plan – $23.75 /month and $285 /year 
Growth Plan – $47.33 /month and $568 /year 
Final Thoughts 
SEO audits could be overwhelming, so developing a game plan is better. SEO website audit tools may help you conduct SEO audits effectively. Whether using a free or paid SEO tool, conduct an SEO audit to ensure your campaigns successfully generate the traffic and leads you want. 

However, if you want a more in-depth site audit beyond what these tools offer, we can help you. To learn more, contact us!

Original Source: https://ultimateseohelp.com/website-audit-tools/