Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice
Tags: machinelearning, ai, beginners, datascience
Published: 2024-06-25 14:29:55

*This is a Plain English Papers summary of a research paper called [Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice](https://aimodels.fyi/papers/arxiv/social-norms-cinema-cross-cultural-analysis-shame). If you like these kinds of analysis, you should subscribe to the [AImodels.fyi newsletter](https://aimodels.substack.com) or follow me on [Twitter](https://twitter.com/mikeyoung44).*

## Overview

- This paper examines how expressions of shame and pride vary across cultures and uses them to uncover unspoken normative expectations across cultures.
- The researchers introduce the first cross-cultural shame/pride emotions movie dialogue dataset, obtained from ~5.4K Bollywood and Hollywood movies, along with over 10K implicit social norms.
- The study reveals cultural differences in how shame and pride are expressed, as well as how certain social norms are enforced, particularly for women.

## Plain English Explanation

The paper explores how feelings of shame and pride, which reflect how society approves or disapproves of our behavior, differ across cultures. The researchers analyze dialogue from thousands of Bollywood and Hollywood movies to understand these cultural differences.

For example, [Hollywood movies often express shame directed towards the individual](https://aimodels.fyi/papers/arxiv/studying-differential-mental-health-expressions-india), while Bollywood movies tend to shame people for not conforming to gender roles. Bollywood also often celebrates a collective identity, while Hollywood takes pride in ethical behavior.

Importantly, the researchers found that women face more prejudice across cultures and are judged more harshly for not following certain social norms. This aligns with research on [how women are portrayed in the media](https://aimodels.fyi/papers/arxiv/mentions-prejudice-news-media-international-comparison) and [the values emphasized in stories](https://aimodels.fyi/papers/arxiv/values-that-are-explicitly-present-fairy-tales).

By understanding these cultural differences in emotional expression and social norms, the researchers hope to shed light on the unspoken rules and biases that shape our behavior and interactions.

## Technical Explanation

The paper introduces a novel dataset of shame and pride expressions from ~5.4K Bollywood and Hollywood movie dialogues, along with over 10K associated social norms. Using this dataset, the researchers analyzed how the expressions of these "social emotions" vary across the two cultures.

The analysis revealed key differences. Hollywood movies tended to express shame directed inward towards the individual, while Bollywood movies expressed shame directed outward towards others for not conforming to social expectations. Bollywood also took pride in collective identity, while Hollywood celebrated individual ethical behavior.

Additionally, the researchers found that women faced more prejudice across both cultures, with social norms more harshly enforced for them compared to men. This aligns with prior research on [gender biases in media](https://aimodels.fyi/papers/arxiv/mentions-prejudice-news-media-international-comparison) and [cultural values](https://aimodels.fyi/papers/arxiv/values-that-are-explicitly-present-fairy-tales).

By extracting these cultural patterns of emotional expression and social norms, the researchers aim to uncover the unspoken rules and biases that shape our behavior and interactions across different societies. This could have applications in areas like [emotion analysis for group decision-making](https://aimodels.fyi/papers/arxiv/multi-channel-emotion-analysis-consensus-reaching-group) and [building culturally adaptable AI systems](https://aimodels.fyi/papers/arxiv/normad-benchmark-measuring-cultural-adaptability-large-language).

## Critical Analysis

The paper provides a novel and insightful exploration of how expressions of social emotions like shame and pride vary across cultures. By analyzing movie dialogues, the researchers were able to extract a rich set of unspoken social norms and biases.

One limitation is that the dataset is restricted to films, which may not fully capture the nuances of real-world social interactions. Additionally, the analysis focuses on the broad cultural differences between the US and India, but there may be significant within-culture variations as well.

Further research could examine how these cultural patterns of emotional expression and social norms evolve over time, or how they manifest in other domains like news media or social media. Exploring the intersections of culture, gender, and other demographic factors could also yield important insights.

Overall, this paper makes a valuable contribution to our understanding of the cultural shaping of social emotions and norms. By highlighting the biases and prejudices inherent in these cultural frameworks, it encourages us to think critically about the unspoken rules that guide our behavior and interactions.

## Conclusion

This study provides a unique cross-cultural perspective on how expressions of shame and pride reflect underlying social norms and biases. By analyzing movie dialogues from Bollywood and Hollywood, the researchers uncovered significant differences in how these "social emotions" are expressed and how certain behaviors are sanctioned.

The findings suggest that cultural context plays a crucial role in shaping our emotional experiences and social interactions. Understanding these cultural patterns could have important implications for fields like [emotion analysis](https://aimodels.fyi/papers/arxiv/multi-channel-emotion-analysis-consensus-reaching-group), [cultural adaptability in AI](https://aimodels.fyi/papers/arxiv/normad-benchmark-measuring-cultural-adaptability-large-language), and efforts to address [gender-based prejudices](https://aimodels.fyi/papers/arxiv/mentions-prejudice-news-media-international-comparison) in society.

As we navigate an increasingly globalized world, this research highlights the need to be mindful of cultural differences and their impact on our social and emotional lives. By acknowledging and addressing these biases, we can work towards more inclusive and equitable cross-cultural understanding and interactions.

**If you enjoyed this summary, consider subscribing to the [AImodels.fyi newsletter](https://aimodels.substack.com) or following me on [Twitter](https://twitter.com/mikeyoung44) for more AI and machine learning content.**