How Digital Reputation can help you monitor SEO?
Tags: seo, reputation, webdev, career
Published: 2024-05-08 21:17:55

Online reputation monitoring is how brands oversee and analyze their digital reputation. Although reputation management is synonymous with review sites, it goes far beyond that. Monitoring your digital reputation involves a wide variety of ways. [Digital Reputation](https://link.digitalreputation.co.ke/website) focuses on your digital profile to identify search result sentiments (positive, neutral or negative), trends and more.

When you search for your brand on Google, what terms appear? Hopefully, the terms that appear will be the branded keywords that you want to be known for when you started a marketing campaign. And, in a perfect world, you would also turn up positive results like "_best_" or "_favorite_." But, what if you receive negative autocompletes like "_rip off_" or some other controversy? Many folks realize how important their online presence is only once they have a problem — a nasty negative, an ex's rant, a sketchy forum that sticks out like a sore thumb, etc. Fixing these search results may take months, or even years. And that can be a hard pill to swallow.

Online reputation management (ORM) can be just as effective in resolving such results - even more so - when it's done preventatively.

[Digital Reputation](https://link.digitalreputation.co.ke/website) helps you to easily identify and monitor your online reputation. Insights from search results can help you gauge and track SEO keyword trends as well as analyze competitor keyword trends.

![Reputation Insights](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/tutanip3pi5ac9cayai8.png)

Digital Reputation helps you to track and monitor your SEO with:

- **Keyword Density:** Keyword density is a measure of the relative importance of a search keyword on a given webpage, based on its rate of occurrence.

- **Keyword Metadata:** Keyword metadata is the number of times a specific keyword appears in metadata on a webpage.

- **Keyword Links:** Keyword links are clickable links on a webpage represented by the frequency in which a keyword occurs in anchor texts.

- **Backlinks:** Backlinks are high quality links from other websites that point to your website or social media pages.

- **Biodata Density:** Biodata density is a percentage of the number of times your biodata has been exposed on a webpage.

![Reputation Insights](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/m2k4nec97tqgsj361wou.png)

Digital Reputation ORM for professionals includes ways to manage online reputation for job seekers, freelancers, and creators. A good online reputation may catapult you into a new job or project. People spend hours sweating over the smallest details in their résumé, but then forget about the very next place potential employers and clients look — _their search results_. It is difficult to shortlist candidates only by looking at their educational qualifications and experience. Therefore, recruiting firms and HR professionals are turning to researching the online profiles of their applicants before making a decision.

A Digital Reputation Certificate can help you in your job prospects. Learn more: [Survive Being Googled by Potential Employers](https://link.digitalreputation.co.ke/tktsbgbpe).