My Experience Using SEO Toolbox Morningscore to Improve Website Rankings
Tags: seo, seotool, marketing
Published: 2024-01-29 10:04:33

As a digital marketer, I'm always looking for tools to give me an edge and help me improve my website's search engine rankings. Recently, I started using [SEO Toolbox Morningscore](https://bloggerpilot.com/en/morningscore/) and have been very impressed with its capabilities. In this article, I'll share my first-hand experience using Morningscore to optimize on-page factors, research keywords, build backlinks, analyze competitors, and boost overall website visibility.

## What is Morningscore and How Can It Improve SEO?
![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/h9bemnf25b04hridvff3.jpg)
For those unfamiliar, Morningscore is an all-in-one SEO platform designed for small businesses and website owners. It provides an intuitive interface with features like rank tracker, keyword research, and backlink analysis. The tool is suitable for SEO beginners up to experts looking to effectively drive traffic and leads. 

Key capabilities include:

- **Keyword Tracking & Research:** Daily rank tracking of keywords plus extensive keyword database for effective research.
- **Competitor Analysis:** Scan and analyze competitor websites to get an edge in your SEO strategy.  
- **Site Health Monitoring:** Full website scan to identify and fix technical issues.
- **Backlink Management:** Overview of new and lost backlinks to build a strong profile.

One of Morningscore's most useful capabilities is providing an overall SEO score. This score is based on factors like organic traffic, keyword rankings, backlink profile, and technical SEO. By tracking your SEO score over time, you can measure the effectiveness of optimization efforts and identify areas needing improvement. 

Morningscore also has unique features like "Guided Missions" with game-like elements that guide users through optimizing their SEO strategy. Users earn XP for completing missions, further encouraging participation.

## Morningscore Pricing 

Morningscore offers flexible pricing plans that allow you to tailor the tool to your needs and business growth phases. From basic features for beginners up to advanced tools for SEO experts, Morningscore covers a wide range of needs.

This makes it an attractive option compared to giants like Semrush or Sistrix, especially for smaller firms and site owners.

| Plan             | Lite                   | Business                  | Pro                              | Premium                                   |
|------------------|------------------------|---------------------------|----------------------------------|-------------------------------------------|  
| **Keywords**     | 100                    | 500                       | 2,000                            | 5,000                                     |
| **Websites**     | 3                      | 10                        | 30                               | 100                                       |
| **Users**        | 2                      | 4                         | 10                               | 20                                        |
| **Core Features** | KeywordsMissionsHealthLinks | KeywordsMissionsHealthLinksReports | KeywordsMissionsHealthLinksReportsSite Scans | KeywordsMissionsHealthLinksReportsSite Scans |
| Price/mo         | €45                    | €65                       | €119                             | €239                                      |

For special needs, Morningscore allows creating custom plans via personal online meetings. 

There is also a 14-day free trial giving full access to test the platform's capabilities before purchase.

## The Morningscore Metric 

The Morningscore metric is an innovative way to value the organic traffic driven to a website. It calculates the monthly Google clicks to a site, multiplied by what those clicks would cost through Google Ads. This allows quantifying the worth of organic traffic in monetary units, enabling direct comparison to paid traffic.

The _Morningscore_ is determined by analyzing your keywords' performance on Google. 

The exact calculation follows this formula:

```
(Searches/mo x Position) x CPC = Score/mo 
```

It is based on four key metrics:

1. **Search Volume:** The monthly searches for target keywords on Google.
2. **Click-Through-Rate (CTR):** The % of link clicks for a keyword on a results page. 
3. **Organic Traffic:** The "free" traffic from Google searches, calculated from search volume x CTR.
4. **Cost-Per-Click (CPC):** What you pay for one click on a Google ad.

The Morningscore metric can be calculated for individual keywords or total of all ranking keywords. This allows capturing the financial value of SEO efforts directly, making SEO more transparent and tangible. This is especially useful for businesses wanting to closely understand and control their marketing ROI.

## Key Morningscore Features for SEO Optimization

Now let's dive into the individual features more closely. 

### Keyword Management

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/nc7bcinccyu5tueh5gnx.jpg)

Efficient management and analysis of keywords to improve search visibility.

Morningscore's keyword research tool is an efficient instrument for SEO pros and marketing enthusiasts. It provides an expansive database and is known for user-friendliness and accurate data. This allows effectively identifying relevant keywords that can improve a website's search engine rankings.

Main capabilities include:

1. **Rank Tracker:** Add important keywords and track ranking progress in Google daily. The tool also suggests "smart keywords".  
2. **Keyword Suggestions:** Automatically generated recommendations help discover relevant keywords fitting your business or customers.
3. **Filter Options:** Intelligent filters allow sorting out irrelevant keywords and searching more effectively for desired keywords. 
4. **Competitor Analysis:** View competitors' keywords to adjust your SEO strategy and improve search result rankings accordingly.
5. **Local and Global Keyword Search:** The tool enables discovering and tracking both local and global keywords.

Morningscore also provides a strong algorithm evaluating keywords' difficulty level. This helps better estimate the ranking potential and possible ROI of a keyword.

### Link Scanner 

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/xzx6nrteqzl05tc1uw6j.jpg)

Comprehensive checking and analysis of incoming links to optimize link structure.

Morningscore provides a comprehensive, user-friendly backlink analysis tool as part of its all-in-one SEO platform. This tool allows seeing your entire website's backlink profile, including new and lost links. It also enables analyzing competitors' backlinks to understand their strategies and improve your own.

Some key features include:

- Viewing new gained and lost backlinks to proactively respond to link profile changes. This is essential for improving search rankings.
- Analyzing competitors' backlinks provides insights into their strategies and helps identify new link building opportunities. 
- The proprietary Link Score shows how strong your link profile is compared to competitors, helping benchmark your position.
- Monitoring lost links allows quick reaction to recover them if possible.
- The Link Scanner lets you manually input and quickly verify created backlinks without waiting for natural discovery.

### Site Health Check

Detailed website audit of technical and on-page SEO factors to improve site quality.  

The on-page SEO analyzer is designed to evaluate and enhance website SEO performance. This feature checks a site's adherence to Google guidelines and scores it 0-100. In the process, up to 10,000 landing pages can be scanned with each detected error weighted by severity.

The focus is identifying issues that could be hurting rankings - like slow page speeds, missing keywords, or bad links. Beyond detecting problems, Morningscore provides step-by-step guidance to fix them. It also prioritizes issues by importance, which is especially helpful for small teams wanting to work on SEO efficiently.

Another key capability is automated site monitoring. Morningscore conducts regular crawls to continually monitor website performance, highlighting improvements or declines over time.

### SEO Missions 

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/zfsdz7c4zwe3x1pt14l5.jpg)

Interactive tasks and objectives to help users improve SEO skills and boost website performance.

Morningscore is an SEO tool that offers a unique feature called "SEO Missions". This enables users to set specific goals for their search engine optimization efforts and track progress towards them. SEO missions are essentially tasks or objectives aimed at improving a website's search visibility. 

Each mission focuses on a particular area of SEO, like improving on-page optimization, building backlinks, or boosting performance for specific keywords. Users can choose from a set of pre-defined missions or create custom ones tailored to their needs.

Completing these missions helps users structure their SEO strategies and tangibly measure progress. Morningscore also provides detailed insights and analysis into each mission to evaluate the effectiveness of actions taken. This feature is especially useful for those who prefer a clear, goal-oriented approach to SEO.

### Reports

Creation of comprehensive, customizable SEO reports to monitor and analyze website performance.

Morningscore is an SEO tool that offers an intuitive reporting feature. This enables users to generate detailed analyses of their website's performance. 

With the reporting feature, users can present important SEO metrics like organic traffic, keyword rankings, and backlink profiles in an organized, visual manner. Uniquely, Morningscore can calculate the financial value of SEO efforts, allowing clear ROI assessment. 

Reports are easy to create and can be customized for regular updates and stakeholder presentations. This feature is especially valuable for marketing professionals and bloggers wanting to make data-driven decisions and effectively communicate SEO strategy progress.

### Website Scan

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/re387zk13cqjr6xar1fc.jpg)

In-depth analysis of any website to uncover ranking keywords and links. 

Morningscore's website scanning capability is an essential tool for analyzing and optimizing sites for search engine optimization (SEO) purposes. This feature thoroughly examines a given website to identify technical issues, on-page SEO errors, and areas for improvement.

### Deep Analysis of Competitor Websites

One of my favorite Morningscore capabilities is the ability to comprehensively analyze any competitor website. This provides invaluable insights into their SEO strategy.

With Morningscore, I can enter a competitor URL and immediately get a full report showing:

- All their ranking keywords and search volume 
- Complete backlink profile and strongest linking domains
- Page speed, technical SEO factors, and on-page optimization checklist
- Traffic estimates based on keyword ranks

This information allows me to benchmark my own website's performance against the competition and see exactly how they are ranking for key terms. I can then take proven strategies and apply them to my own SEO efforts.

The ability to scan unlimited websites makes Morningscore incredibly powerful. I regularly analyze not just direct competitors but also leading websites in my industry. This uncovers endless SEO optimization ideas I can model.

### Backlink Tracking and Management

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/fyqvbjcbu3wcqa3tejjh.jpg)

Managing backlinks is a core component of my SEO strategy. Morningscore provides excellent backlink tracking and management capabilities.

I get alerts whenever a new backlink is discovered on my site. This allows me to evaluate the new link opportunity and capitalize on it quickly.

For instance, I may reach out to the website owner and thank them for the mention while requesting they update my backlink anchor text for optimal SEO value. 

I also monitor lost backlinks so I can try to recover or replace them and prevent declined rankings. And I leverage Morningscore's data on my top performing backlinks to inform my outreach and link building efforts.

### Customizable SEO Reporting 

Morningscore enables creating fully customized PDF reports covering all key SEO metrics. I tailor these for clients to demonstrate the value of my optimization work.

The custom PDFs showcase important information like:

- Keyword rankings over time 
- Traffic and conversion trends
- Backlink growth and new domains 
- Competitor benchmarking
- Ongoing optimization opportunities

The in-depth, visual reporting builds confidence in my abilities and shows the concrete SEO results achieved. This is invaluable for retaining clients and getting new business.

### Excellent Customer Support

As a user, I need to access knowledgeable support to maximize the value of any SEO tool. Morningscore provides excellent customer service through their ticketing system. 

I've found their team to be very responsive - usually answering support tickets within 24 hours. They also proactively reach out with helpful tips and recommendations on how to further improve my use of Morningscore.

This customer-centric approach shows they truly want users to get the most from their platform. Their support is a key factor that makes Morningscore a top choice for my SEO needs.

## Conclusion

In summary, my experience using Morningscore has been overwhelmingly positive. The platform combines a user-friendly interface with comprehensive SEO functionality at an affordable price. 

Morningscore's unique capabilities like backlink tracking, organic value measurement, and guided SEO missions have helped take my website optimization to the next level. I'm better equipped to monitor rankings, research keywords, build links, and benchmark competitors.

For any small business owner or digital marketer serious about driving growth through search, I highly recommend checking out Morningscore. The tool provides tremendous value that can significantly boost your website's visibility and traffic.