Everything You Need to Know About Twitch Ads
Tags: streamoz
Published: 2024-03-08 11:50:25

Twitch attracts 7 million unique broadcasters each month with a wide range of activities, including running from zombies, competing in esports competitions, learning from a chess grandmaster, and attending concerts. 

These creators engage audiences in real time by bringing their experiences to life. With an average of 30 million daily visitors, Twitch viewers devoured an astounding 1 trillion minutes of video in 2020 alone. 

Twitch is the best place for companies, viewers, and content creators to communicate in real time because it's the [leading live streaming platform](https://riverside.fm/blog/streaming-platforms).

Here is a thorough guide for brands looking to jumpstart their video marketing campaign with a vibrant Twitch audience.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/crmtutcj14dhixyg498j.png)

**How Do Ads on Twitch Work?**

Twitch makes community-centricity the first priority when it comes to brand partnerships. Those who understand the community values and behaviors of Twitch are the most successful advertisers on the network. 

Upon reaching the Affiliate or Partner status on Twitch, content creators have the opportunity to generate revenue by featuring ads on their channels. These ads can manifest as pre-roll before streams or mid-roll during streams. 

The decision to run mid-roll ads lies entirely with the streamer. Consistently incorporating ad breaks during a stream has the potential to disable pre-rolls, ensuring that new viewers typically won't encounter an ad when initially joining a channel. These ad breaks can vary in duration, spanning from 30 seconds to 3 minutes.

**How Much Do Creators Make from Ads?**

 Creators, whether they are Partners or Affiliates with any audience size, can generate income by featuring ads. The earnings derived from ad breaks are contingent on the [number of viewers](https://streamoz.com/buy-twitch-viewers) exposed to the ads—higher viewership translates to increased earnings for the creator.

**How Can Brands Advertise on Twitch?**

By committing to a minimum expenditure, brands can initiate an impactful video display media campaign encompassing advertisements strategically placed on the Twitch homepage, discovery pages, and channel pages. 

Ad creative is required to prominently feature the advertiser's logo or brand name, align with the promoted products or services, and adhere to accuracy and verifiability standards. All content must also comply with Twitch's Community Guidelines.

The entry point for brands starts with community-focused video ads. Progressing from there involves collaborative efforts with streamers, where Twitch collaborates with brands to sponsor segments, showcase products, or engage with audiences in a manner that seamlessly integrates with the channel's ambiance. 

Twitch's Brand Partnership Studio provides brands with the tools to craft unique experiences on the platform, ranging from custom commercials to ground-breaking activations and individual stream and event sponsorships. Align your brand with the immersive experiences Twitch users seek through programs that elevate entertainment. 

This includes Twitch Rivals, a hub for live, competitive entertainment on Twitch, and /or twitch gaming, a dedicated channel where the creator community and their viewers explore the latest trends and future developments in gaming.

**Are Twitch Ads Effective?**

With a worldwide audience spanning over 230 countries, Twitch boasts a substantial [global reach](https://streamoz.com/). The platform's community predominantly consists of adult Gen Zers and Millennials. 

Notably, 64% of Twitch users make purchases based on influencer recommendations. Additionally, a significant 56% of users are receptive to advertising, often choosing to buy brands they've encountered through ads. 

This receptivity extends beyond gaming, encompassing diverse categories such as art, beauty, food and drink, music, and Just Chatting content. Over the past three years, there has been a fourfold increase in non-gaming content on Twitch, reflecting the expanding interests of viewers.