Elevating Airdrop Campaigns for Web3 Projects with Footprint Analytics
Tags: blockchain
Published: 2024-02-28 09:24:58

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">February 2024, </span><a href="https://www.linkedin.com/in/stellalhr/"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">stella@footprint.network</span></a>

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<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Airdrops have become a fundamental strategy for Web3 projects looking to raise awareness, incentivize early contributors, and attract new users. While the concept of an airdrop is simple - distributing free tokens to various wallets - the execution and strategic planning required to make it a success is anything but simple.</span>

<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Token distribution alone is not a silver bullet. With only a small portion of recipients remaining active after the airdrop, the challenge for Web3 projects is not just distribution but also engagement and retention. </span>

<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">That’s where Footprint Analytics comes in, providing a comprehensive airdrop solution designed to maximize the impact of your campaign.</span>

<h3><span style="font-size:13.999999999999998pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Targeting with Precision: Analyzing and Filtering Airdrop Recipients</span></h3>
<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Choosing the right recipients is fundamental to the success of any airdrop campaign. </span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">At Footprint Analytics, we excel with a Web3 data platform integrating data from 30 chains. </span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">This vast repository includes detailed online behaviors of millions of historical user addresses, such as trading, transacting, and bridging, providing a panoramic view of engagement with specific projects.</span>

<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Through in-depth analysis of user behavior, we go beyond basic filtering to distinguish between</span>
<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">genuine supporters and airdrop farmers. </span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Our platform's sophisticated analytics and tagging system allows us to identify real users who actively transact on-chain or engage with your protocol. </span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">This precise targeting is further enhanced by our ability to help you set nuanced airdrop rules based on concrete data</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">, such as distinguishing contributors to your protocol from people merely hunting for free tokens.</span>

<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">To demonstrate our capabilities, we implemented a scoring system for the Starknet airdrop that ranked over 1.2 million users based on their bridged amounts, trades, and transactions on Starknet. This scoring system effectively ranked users to determine their eligibility and priority for the airdrop, ensuring that the most active and engaged participants were recognized and rewarded.</span>
<img src="https://statichk.footprint.network/article/3a6d5347-730c-4a9a-b3b1-203bd22203d2.png"><span style="font-size:9pt;font-family:Arial,sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Source: </span><a href="https://www.footprint.network/research/chain/chain-stats/starknet-overview?series_date-80244=past90days"><span style="font-size:9pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Starknet Dashboard - Footprint Analytics</span></a>

<h4><span style="font-size:13.999999999999998pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Real-Time Monitoring: Keeping a Pulse on Your Campaign</span></h4><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Understanding the dynamics of your airdrop campaign in real time is essential to making informed decisions and adjustments. </span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Our platform offers comprehensive monitoring capabilities to track airdrop recipient actions, token price fluctuations, and trading volume.</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> This granular level of insight allows for proactive campaign management, ensuring that your airdrop remains aligned with your project goals and market conditions.</span>

<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Building on our commitment to real-time campaign monitoring, Footprint Analytics seamlessly integrates with initiatives like Starknet Provisions - the true Starknet airdrop - announced on February 14, 2024. This expansive token distribution program, reaching 1.297 million wallets - the widest audience to date - includes Starknet users and developers, StarkEx dApp users, Ethereum stakers, and open-source de</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">velopers. Our platform enhances the visibility of this ambitious program through the </span><a href="https://www.footprint.network/public/dashboard/Starknet-Provisions-Overview-fp-877f54d7-aa6a-465f-ba4e-4534190c262b#theme=night"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Starknet Provisions Overview dashboard</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">, ensuring that every stage of the campaign is carefully considered for impact maximized and consistent with strategic goals.</span>
<img src="https://statichk.footprint.network/article/e26e0f45-3be4-4aec-8674-89e45199ea7d.png"><span style="font-size:9pt;font-family:Arial,sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Source: </span><a href="https://www.footprint.network/public/dashboard/Starknet-Provisions-Overview-fp-877f54d7-aa6a-465f-ba4e-4534190c262b#theme=night"><span style="font-size:9pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Starknet Provisions Overview - Footprint Analytics</span></a>

<h4><span style="font-size:13.999999999999998pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Engaging and Retaining: Beyond the Airdrop</span></h4><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">The journey does not end with token distribution. It marks the beginning of a crucial phase focused on maximizing ROI through community engagement and user retention. Footprint Analytics offers an array of tools designed to monitor user transactions and community interaction, enabling projects to assess the effectiveness of their airdrop campaigns in real-time and fine-tune strategies for improved ROI. </span>

<h4><span style="font-size:13.999999999999998pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Why Choose Footprint Analytics for Your Airdrop Campaign?</span></h4><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Choosing Footprint Analytics for your airdrop campaign unlocks a comprehensive suite tailored for Web3 marketing success. Our approach streamlines the campaign from start to finish - targeting the right recipients, providing real-time insights, and engaging users post-airdrop. We turn token distribution into a strategic opportunity for growth and community engagement, allowing you to focus on project development while we manage the complexities of airdrop marketing. </span>

<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">To explore how we can elevate your campaign and turn it into a foundation for long-term engagement and success, </span><a href="https://calendly.com/partners-79/footprint-analytics-30min"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">schedule a meeting</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> with us. Partner with Footprint Analytics and let's turn your airdrop campaign into more than just a distribution event.</span>

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<span style="font-size:12pt;font-family:Arial,sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">——————</span>
<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Footprint Analytics is a blockchain data solutions provider. It leverages cutting-edge AI technology to help analysts, builders, and investors turn blockchain data and combine Web2 data into insights with accessible visualization tools and a powerful multi-chain API across 30+ chains for NFTs, GameFi, and DeFi.</span>

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<span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Product Highlights:</span><ul><li><a href="https://docs.footprint.network/reference/introduction"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Data API</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> for developers.</span></li><li><a href="https://www.footprint.network/fga/game/project/Demo%20Project/project_summary?protocol_slug=the-sandbox"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Footprint Growth Analytics (FGA)</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> for GameFi projects.</span></li><li><a href="https://www.footprint.network/pricing"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Batch download</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> for big-size data fetch.</span></li><li><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">View the data </span><a href="https://www.footprint.network/@Footprint/Footprint-Datasets-Data-Dictionary"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">dictionary</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> to explore all data sets Footprint provides.</span></li><li><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Check our </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">X post </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">(</span><a href="https://twitter.com/Footprint_Data"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">Footprint_Data</span></a><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">)</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span"> fo</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#1d1c1d;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" data-raw-html="span">r more product updates.</span></li></ul>