Navigating the Media Tech Landscape in 2024: An Experienced Technician's Perspective
Published: 2024-01-24 08:19:59

With over 15 years under my belt as a media technician, I've had a front row seat to the industry's rapid technical evolution. In this piece, I'll share my thoughts on some key innovations and companies shaping the landscape as we look towards 2024 and beyond.

AI: Transforming Media Workflows

Artificial intelligence is changing how we create, analyze and moderate media content. As a technician, I now regularly use AI to streamline workflows.

For creative applications, platforms like [Anthropic](https://www.anthropic.com/)'s Suno allow users to generate original songs simply by choosing a genre, mood, tempo and lyrics. Suno's AI composes unique tracks matching those inputs, making music production incredibly intuitive.

For analysis, I use solutions like [TVU Networks](https://www.tvunetworks.com/)' [TVU Search](https://www.tvunetworks.com/products/tvu-search/) which transcribes and tags live or archived videos using AI. This automates metadata generation, enabling real-time search and discovery.

Platforms like Reddit also employ AI to moderate user-generated content at scale by flagging policy violations. As a UGC handler, this protects me from accidentally broadcasting inappropriate material.

The Cloud: Empowering Remote Production

Cloud technology has been a total game-changer for remote media production and delivery. As a technician, I now extensively leverage these tools.

For production, solutions like [TVU Producer](https://www.tvunetworks.com/products/tvu-producer-cloud-production/) enable straightforward multi-camera live switching, graphics overlays, instant replays and more entirely in the cloud. This removes on-site hardware restrictions and travel needs.

Adobe Premiere Pro's built-in collaboration allows me to edit projects seamlessly with remote teams. Cloud services like Dropbox facilitate asset sharing and syncing during shoots.

On the delivery side, I now optimize and upload content to various cloud-based platforms from smart TVs to mobiles. Companies like Roku allow consumers to easily access this content across devices.

Immersive Realities: New Possibilities

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/hlsh6bawn8c6460sk2ht.png)



Emerging immersive technologies like AR/VR are unlocking creative possibilities while requiring new skillsets.

Using MR headsets like the [HoloLens](https://www.microsoft.com/en-us/hololens), I can create astonishing 3D simulations overlaying digital elements onto the real world. But these come with technological and ethical challenges that warrant consideration.

As an experienced professional, I ensure MR experiences strike the right balance between innovation and user wellbeing. The technology shows immense potential, but human needs come first.

Looking Ahead

As a veteran technician, I stay updated on innovations while leveraging my expertise to mitigate risks. AI, cloud and immersive realities represent some of the trends transforming media.

But technology itself is not the full picture. Skilled professionals like myself have a duty to ensure technologies are harnessed responsibly to enrich lives. With dedication, we can guide media's technical evolution while retaining our humanity.

Please let me know if you need any other details! I'm happy to provide more insights from the frontlines of media technology.