IDM
Published: 2024-03-26 21:06:43

Drive Brand Awareness with Video ads

Brand awareness is necessary for businesses in today's global market. With ever-increasing competition across industries, building a reputable and well-known brand can give businesses a crucial edge. To achieve this, marketing campaigns worldwide prioritise brand awareness as a vital component.

In the current digital landscape, video ads have emerged as a vital tool to capture the attention of diverse audiences, play a crucial role in building brand awareness and are increasingly essential for businesses. Businesses can maximise their impact by capitalising on their brand, fostering loyalty, and attracting new customers. In recent years, brands have evolved and adjusted to the demands of the technological era. Automation has revolutionised how we do things, particularly in Google Ads. The impact of data-driven creativity is far-reaching, extending to every feature of marketing. YouTube has become a vital platform for businesses to display their video ads and reach a wider audience.

From short bumper ads to longer compilations, video marketing has become a prevalent and impactful method for captivating global audiences. With the increasing number of digital video viewers each year, marketers embrace video as a powerful promotional tool. In 2022, online video advertisement expenditures reached a staggering 75 billion U.S. dollars, making up approximately 30 percent of the global display ad spend. 

Video ads have incredible potential and can revolutionise brand awareness for businesses. Businesses can significantly influence their customers by creating compelling and engaging video ads. Video ads can help businesses highlight their products, services, and brand values in the following way to resonate with their target audience: 




Impact of Visuals

Incorporating video ads into your marketing strategy can have a positive impact by captivating and engaging your audience. Video ads effectively utilise visuals, sound, and motion to create an immersive experience that helps establish a better connection with your audience, leading to brand loyalty and increased sales. According to a recent survey by Venngage, more than 51% of marketers are already incorporating visuals in most of their content, with a significant portion using original infographics or illustrations. Therefore, video ads provide an exciting and dynamic way to convey your brand's message and connect with your audience.

Storytelling in Video Ads

Visual storytelling is one of the pillars of cinematography, which has been successfully borrowed by advertising and other industries. Video ads captivate audiences with compelling stories. Storytelling helps brands forge lasting bonds with audiences. A cosmetics brand can create engaging video content to showcase its journey, emphasising its dedication to cruelty-free, sustainable products. Such content connects with the audience on intellectual and emotional levels.

Influence of Social Media

Social media has become an integral part of our lives, with a record 4.9 billion people using it worldwide. This number is expected to grow to almost 5.85 billion users by 2027. Social media has transformed content consumption, with video at the forefront of digital media. Advertisers increasingly use sponsored posts to target users as we scroll through different platforms like Instagram, Facebook, and TikTok. According to Wyzowl's State of Video Marketing Report, 92% of video marketers consider it an essential part of their marketing strategy. Video has become an effective tool to engage our audience and create a lasting impact, making it a valuable resource for businesses.


Improving User Interaction 

Video ads have the potential to captivate and actively involve viewers, resulting in a higher possibility of social media sharing. By creating engaging and compelling ad content, brands can significantly expand their reach and connect with more potential customers.

Enhancing Advertising Accuracy

Video ads can precisely target demographics by customising the content through data analytics and user behaviour insights, ensuring the message reaches the desired audience optimally. 

Using Analytics for Success

Digital analytics tools are essential in providing valuable insights into significant performance indicators such as views, click-through rates, and audience engagement for online videos. These metrics can help brands make precise adjustments to upcoming video content, ensuring that each campaign surpasses the previous one in effectiveness. By evaluating performance through video analytics, businesses can better engage their audience. These tools offer crucial insights into audience demographics, locations, and viewing devices, which can help create tailored content. Understanding viewer behaviour can help optimise content and measure ROI through click-through and conversion rates, thereby assessing campaign effectiveness.

IDM's Role

IDM (Intelligence De Marque) is a digital marketing platform based in London, UK. It plays an important role in enhancing the effectiveness of video advertising strategies. IDM works closely with its clients to leverage business insights and cutting-edge technology that help optimise the impact of video advertising campaigns. IDM offers customised consulting services that assist brands in creating compelling video content, building advanced IT solutions, and uncovering captivating stories that reflect their brand story.
https://idm.org.uk/