Is the Salesforce Marketing Cloud Certification Worth it?
Tags: salesforce, career, webdev, beginners
Published: 2024-03-12 09:21:44

Have you ever found yourself wondering which certification should you be aiming at to get a good job? If yes, then you are not alone. There are hundreds of people, both beginners and professionals, who wonder which certification can help them boost their career trajectory, especially in the marketing field.
Salesforce Marketing Cloud certification is a name much talked about today, for all good reasons. But, is the Salesforce Marketing Cloud certification worth it? Well, it’s time we find out about it. Here is a brief on this topic, along with the certification paths within the marketing cloud.
## An Introduction to Salesforce Marketing Cloud?
Salesforce Marketing Cloud (also called SFMC) is a tool that aids organizations find their way through the complicated world of marketing automation, especially today, where everything is tech-driven. In a maze full of terms like ‘personalization’, ‘customer engagement’, ‘analytics’, and others alike, SFMC comes as a knight in shining armor. It acts as a guiding light, carrying all the intricate details and secrets to making it to the top.
## Salesforce Marketing Cloud Certification Paths
Now, we know you must be wondering how this certification is achievable for those who are not tech experts. There are different levels in this certification, which you can choose as per your current knowledge and skills.
However, it is also important to know that climbing up the pyramid is not always necessary. If your current job does not require you to have additional, specialized skills, then going for a higher level certification is fruitless. It is also important to pick the right Salesforce Marketing Cloud online training to begin with since gaining pro-level knowledge is the key here.

![Salesforce Marketing Cloud online training](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/oujuj1l80uzo8slpni0h.png)

Marketing Cloud Administrator vs Marketing Cloud Email Specialist - An Overview

How is a Marketing Cloud Administrator different from a Marketing Cloud Email Specialist? A recent change has been declared, which has changed the prerequisite for the advanced level certification - Marketing Cloud Consultant. While earlier the prerequisite was Marketing Cloud Email Specialist, it has now been changed to Marketing Cloud Administrator. Hence, to become a certified consultant, you must be a certified administrator.

| MARKETING CLOUD ADMINISTRATOR | MARKETING CLOUD EMAIL SPECIALIST |
|----------|----------|
| It involves studying along the breadth of all marketing cloud studios, as well as account administration.   | It involves gaining in-depth knowledge and understanding of only one studio i.e., email studio.   |
| Salesforce recommends prior experience of 3-6 months.   | Salesforce recommends prior experience of 6-12 months.   |
| Prerequisite for Marketing Cloud Consultant certification.   | Prerequisite for Marketing Cloud Developer certification   |
## Is the Salesforce Marketing Cloud Certification worth it?
The main question still remains if Salesforce Marketing Cloud is worth it or not. While the answer is highly subjective, here are a few reasons why it’s a great pick.

1. Plenty of Job Opportunities: SFMC is a highly sought after credential and you will see all about it when you set out to search for a good job. It opens doors on a global level since this certification is valued everywhere.
2. Industry Credibility & Recognition: No matter where you are, your credential will speak for itself. It will open many doors, elevate your position in the industry, and foster valuable connections.
3. Potential for Salary Increments: Certifications generally bring along financial perks, be it in your current organization or one that appreciates your skills and dedication.
4. Great Skill Set: The journey to earning a SFMC certification goes through a [Salesforce Marketing Cloud course](https://www.igmguru.com/salesforce/salesforce-marketing-cloud-training/), which is where you will earn an amazing skill set for a lifetime.
5. Access to a Robust Network: Salesforce has a thriving community and this certification will open all those doors for you. It’s a chance to be with and learn from like-minded people, which yields great results.
## Wrap-Up
All in all, SFMC is a good career move, especially if you aid the help of a leading Salesforce Marketing Cloud training program. Be sure to pick right as per your future goals and career projections.

Also Read this:- [Learn Salesforce with Our Online and In-person Training](https://dev.to/marksmith991/learn-salesforce-with-our-online-and-in-person-training-3bl9)

## Frequently Asked Questions

**What is the purpose of Salesforce Marketing Cloud?**
The purpose of Salesforce Marketing Cloud is to use data optimally to enhance marketing strategies and reach the customers personally and naturally.
**What is the objective of Salesforce Marketing Cloud?**
Salesforce Marketing Cloud gives you the chance to manage all assets and content in a single location, making it easier to craft and implement marketing strategies.
**What are the roles and responsibilities of SFMC?**
The roles and responsibilities of SFMC include managing permissions, roles, and user accounts, creating automation workflows, customizing platform settings, and setting up data extensions.

Image Resource:- [Salesforce ben](https://www.salesforceben.com/pardot-marketing-cloud-certification-paths-infographic/)