WHAT IS UX/UI DESIGN AND WHAT ARE THE ADVANTAGES OF USING IT FOR COMPANIES?
Tags: ui, ux, uiuxdesignservices, uiuxdesignagency
Published: 2024-04-10 06:10:16



Today, people live surrounded by user experiences, involving the analog world and the digital world. Virtually all products have been developed based on a prior analysis of the way in which consumers search for information, the perceptions they have and their behaviors. In relation to this, the digital environment has been transforming, providing usability and optimizing design , as essential pillars in the field of web development. Therefore, the global demand for professionals with knowledge in the area has increased exponentially in all industries. 

What is UX or user experience design?

For Donald Norman , cognitive scientist, specialist in usability engineering, "user experience encompasses all aspects of the end user's interaction with the company, its services and its products . " This means that [UI UX design services](https://www.sparkouttech.com/ui-ux-development/) (user experience) is a set of activities aimed at optimizing a product, with the aim of making its use pleasant and effective .

To understand this concept, let's look at a simple example: when a person is faced with two products with quite a few similarities in terms of their function, how does he choose one over the other? In this case, the design of the user experience (UX) is decisive, encouraging users to choose one product over the other, enjoying it, repeatedly preferring it, and even recommending it.  


What is UI or user interface design?

The user interface or UI is a complement to the UX, specifically in the presentation, appearance and interactivity of any product . Therefore, UI design is characterized as a completely digital practice, which considers all the visual and interactive components of the interconnection of a product, containing icons, buttons, typography, spacing, responsive design and layouts. color.

Its main purpose is to visually guide the consumer through the interface of a product, creating an intuitive experience that does not require the user to think excessively. The UI design conveys the brand's strengths, certifying that the interface design is solid, coherent and aesthetic.

How are UX design and UI design different?

After knowing the concepts of each one, in general terms it can be emphasized that the main difference between UX and UI reality is that the second is related to the creation of the interface, which could be graphic or developed especially with languages ​​such as CSS. , HTML or Javascript. And for its part, UX focuses on usability, focusing on analysis and social relationships.

In specific terms, UX design and UI design differ in: 

UI design focuses on the visual part, that is, everything visible to the consumer:

Illustrations, interface colors, buttons and texts.
Typography, specifically: fonts, the use of bold, underlined or italic.
Graphic design, specifically: icons, images and shapes that give meaning to the user's actions.
Page design, particularly in the number of components in the graphical interface, the spaces between blocks, among others.

While, UX design symbolizes everything that is called the “user experience”, that is, involving:

Understanding the user's needs.
The structuring of models, scenarios, among others.
The strategy to apply.

Advantages of implementing UX/UI design in companies

To achieve a successful strategy, the key is to use both types of design, remembering that they complement each other. Among the main advantages of implementing UX/UI design in companies are:

Promoting high value for customers 

Thanks to the UX/UI design, you can have a well-planned interface, taking into consideration the behavior of the buyer persona , generating greater value for the target audience, who are not in all cases prepared to take an immediate action, therefore This is where the work of UI and UX is transcendental. 

Increased chances of retaining users

In the cases of those brands that require engagement to achieve the success of their project, a good interface, with a pleasant experience for use, constitutes a powerful resource, attracting, retaining and building loyalty with the target audience , generating greater traffic and retention time. of users on the website. 

Brand consolidation

All those brands that focus on the complete experience that users have on their digital channels achieve a greater strengthening of their relationship with consumers. In these circumstances, the quality of UI and UX design work is decisive for this. 

Increase in conversions

Guaranteeing adequate interface design, as well as a complete experience, will certify the return on investment in digital marketing. Furthermore, at any phase it is possible to continue improving efforts to achieve greater objectives.

UX/UI Design and the Marketing Industry

As has been seen throughout the content, UX UI design is today an essential part of the world of marketing . Increasing competitive advantages in the companies that implement them, comprehensively addressing the experience provided to customers by acquiring the products or services offered by the brand. The marketing industry continues to expand and deserves more professionals, performing functions, generating innovative ways to connect with the audience, providing them with good service and adequate attention in each of the phases. 

In such a way that the knowledge offered by [UI UX design services](https://www.sparkouttech.com/ui-ux-development/) is currently fundamental for marketing, especially in the digital context. For this reason, marketing professionals must manage this information , which is directly related to optimizing the user experience. Thus, these professionals will be able to contribute to brands to increase opportunities for conversions to leads , as well as an increase in the number of sales.    

If you want to start or develop in this area, you can do so with  Tiffin University  and its  Bachelor of Business Administration in Integrated Digital Marketing . The program is taught 100% remotely and in Spanish, training new generations of professionals in the marketing industry, taught by experienced professors, with an international academic level. In addition, graduates will receive a foreign qualification, which they can validate in the Latin American country in which they are located.