Can Salesforce Commerce Cloud Be Your Secret Weapon?
Tags: salesforce, commercecloud, b2c, b2b
Published: 2024-03-11 19:59:35

Online shopping has transformed the traditional commerce landscape, altering the dynamics of transactions for businesses and consumers alike. Initially, e-commerce was utilized mainly for inter-business dealings, such as the acquisition of parts or materials. However, the phenomenon of online shopping has also extended to individual consumer transactions.

In 2003, online sales accounted for only 21% of products and 14% of wholesale items in the US. By 2016, these numbers rose to 64% for manufacturing and 32% for wholesale. The growth in online sales for regular shopping was even more significant, with a 17% yearly increase from 2003 to 2016

It's not just clothes and gadgets anymore; even food and drinks are being sold online. In 2016, only about 14.5% of shopping was done online, but by early 2018, it had risen to over 17%. 

This change is thanks to better technology and more connections between buyers and sellers. It means companies can keep less stuff in their warehouses and quickly adjust to what people want to buy. Plus, it's making things cheaper for us shoppers. 

Online shopping has changed the job landscape, with a notable increase in positions at online stores and delivery services. Traditional retail jobs have remained steady, but the growth of online shopping is altering the way businesses operate and how consumers shop.

**Salesforce Commerce Cloud(A Secret Weapon)**
Critical to the Salesforce suite, [Salesforce Commerce Cloud](https://absyz.com/salesforce-commerce-cloud/) offers businesses robust tools for developing and overseeing online stores. It is the go-to choice for companies seeking to establish a strong digital presence, whether selling products to individual consumers or engaging in B2B commerce. 

In simple terms, Commerce Cloud is more than just creating a website. It's about crafting a seamless shopping experience that impresses customers, whether they're shopping for personal items or making bulk purchases. By investing in Commerce Cloud, businesses are equipping themselves with the necessary tools to create exceptional online stores that drive sales and foster customer loyalty.

From user-friendly websites for everyday shoppers to advanced platforms for B2B transactions, Commerce Cloud provides a range of features to address the diverse needs of businesses. Its focus goes beyond simply making sales; it also involves building strong customer relationships and remaining competitive in the digital market. By utilizing Commerce Cloud, businesses can enhance their online commerce strategies and achieve success in the digital landscape.

**Why is SFCC the next big thing?** 

Apart from third-party connectors, the salesforce commerce cloud is the other highly viable and widely implemented solution for ecommerce integration with salesforce. Since the solution is developed by salesforce, it comes packed with B2B and B2C features and functionalities, like order management, order fulfilment, omnichannel selling, and much more. 
 
**Order Management**
SFCC allows you to streamline and enhance your global order fulfilment and delivery. It automates payment procedures and efficiently handles returns and cancellations. 
 
**Comprehensive omnichannel suite**  
[Salesforce Commerce Cloud](https://absyz.com/salesforce-commerce-cloud/) provides an integrated omnichannel suite for effortless customer connectivity across all touchpoints, whether online or offline, to ensure a seamless journey from browsing to pickup. It also seamlessly connects global businesses with language-proficient agents, guaranteeing consistent and personalized support on all platforms.
 
**Omnichannel Integration**
SFCC Commerce Cloud seamlessly connects customers across various touchpoints, both online and offline, ensuring a unified and consistent shopping experience. 

**Localization**
The platform simplifies the process of adapting to different markets by accommodating country-specific regulations, taxation policies, and cultural nuances. This allows businesses to tailor their offerings to meet the unique needs of diverse regions. 

**Personalization** 
With SFCC Commerce Cloud, businesses can deliver personalized experiences to customers through targeted marketing, customized product suggestions, and tailored customer support interactions. This helps to improve customer satisfaction and drive engagement. 

**Scalability and Integration**
Scalability is a key feature of SFCC Commerce Cloud, a cloud-based solution that allows businesses to grow their operations effortlessly. Additionally, the platform integrates smoothly with other Salesforce products and third-party applications, creating a well-rounded ecosystem for e-commerce support.