What is UX?: guide to recommendations and trends
Tags: design, webdev, uiuxdesignservices, beginners
Published: 2024-01-24 05:38:58




Experience is a fundamental factor in any context of human interaction. Many of our decisions are based on this: whether it is a good or bad experience, whether it is appropriate or responds to what we expected. 

In the field of digital marketing, one of the indicators that allows us to know how a person interacts with a system , be it a website, an application or a program, is the User eXperience (UI UX design services) or user experience (1 ).

In this sense, we are based on the conception of people as users of digital systems that are created with the intention that they carry out some action: buy a product, acquire or subscribe to a service, send a message, join a campaign, among others. 

UX is an indicator of the interaction between people 
and the systems, in this case, digital.

The strategy behind creating an appropriate user experience is based on knowing, studying and testing the way in which processes and subsystems are linked to present information; Plus, of course, a little marketing instinct is necessary.

The fundamental idea of ​​UX is to perfect the process so that users convert better and thus facilitate the use and efficiency of the system, by generating the desired actions organically (1).

If you want to know a digital marketing strategy in more detail, consult our text:

“Web positioning: application guide in digital marketing.”

UX user interaction with the page and the resulting experience Lluvia Digital
The user's interaction with the page and the resulting experience is what is defined as UX. Behind that, there is a great interface design work.


What is UX?


Currently, it is not only important to have a good product or service, in addition to a responsive, organized and positioning website, and good quality content, but it is very valuable to have the user perspective because websites and apps are aimed at an audience, at least until now, human.

Therefore, UX refers to the feeling-experience-opinion that the person has after using a digital product or service (2), such as an ecommerce platform, a website or a blog, to give some examples.

UX  is the feeling and opinion that the person has 

based on your experience with a digital product or service (2).

In fact, in other areas outside of digital marketing, any form of interaction between people and machines is called user experience (1). To achieve a good UX, you must know very well the processes and the possibilities of user action and thus create previously predictive and tested routes, to corroborate that the information and actions are clear and functional.

If you are interested in marketplaces, visit our article:

“How to sell on MercadoLibre? Guide with everything you need to know.”

What is UI design?

UI design is a very important element within the user experience. Although they are sometimes confused, we must clarify that, in principle, UI is the abbreviation of User Interface , which translates as user interface. 

In this sense, the UI is related to the design of the processes and actions within the web page , through elements such as menus, images, calls to action (CTAs), content, among other resources (2). The organization of these aspects will allow the user experience to be more orderly and intuitive.

UI design is a navigation guide for the user to become a customer, based on their experience with the digital environment (2)

Furthermore, both aspects, UI and UX design, are important for your business's digital strategy (2). If you generate a good user interface design, with clear elements and relevant and unified information, the experience will be better and will definitely help the user become a customer.

 

If you have any questions about this topic, contact us to offer you the necessary advice and improve your processes in the web and digital area.

 

To learn more about the topic of conversions, we suggest you read our text:

”Conversions in digital marketing: definitive guide”.

User Experience Components

User Experience (UX) is made up of several essential elements that work together to provide a satisfying and seamless interaction between the user and a digital product. These components are essential to creating an experience that is pleasant, intuitive and efficient. Here are the main components of the User Experience:

User Interface (UI) Design: Creating Attractive and Functional Interfaces

User interface design, also known as UI, refers to the visual appearance and arrangement of elements on a digital platform. An effective UI design is visually appealing while providing fluid and consistent interaction. Some key aspects of UI design include:

Attractive Visual Design: The use of colors, typography and visual elements that are pleasant and consistent with the brand identity, which helps capture the user's attention.
Organization of Elements: Place elements in a logical and structured manner to facilitate user understanding and navigation.
Intuitive Usability: Ensure that controls and buttons are easily identifiable and understandable, so that users can interact effortlessly.
Information Architecture : Organization and Structure of Information to Facilitate Navigation

Information architecture is about how information is organized and structured in a digital product. Good information architecture makes it easy for users to quickly find what they are looking for. Some important aspects of information architecture are:

Content Hierarchy: Establish a clear hierarchy for the most important content and functions, so that users can access them without problems.
Tags and Categories: Use consistent tags and categories to classify and organize content, helping users navigate and find relevant information.
Effective Search: Implement a robust search function that delivers accurate and relevant results, even for complex queries.
Accessibility: Ensuring that the Product is Usable by All People, Regardless of Their Abilities


Accessibility refers to designing digital products so that all people, including those with disabilities, can use them without difficulty . It is essential to create an inclusive experience for all users. Some key aspects of accessibility are:

Responsive Layout : Create flexible layouts that adjust to different screen sizes and devices, ensuring a consistent experience for everyone.
Screen Reader Compatibility: Optimize content and structure to be compatible with screen readers, allowing people with visual disabilities to access information.
Contrast and Legibility: Use high-contrast color combinations and legible fonts to facilitate reading, especially for people with visual impairments.


UX and UI: differences and benefits


Although both elements are complementary when designing a comprehensive digital strategy for your business, the main differences that can be highlighted are (2):

The UI requires several pages to be displayed, but this will not always be in tune with the UX because, sometimes, fewer screens or pages will be required to interact and make the user experience simpler and more synthetic. In this sense, it is important to find a balance between the design, the number of pages and their simplicity.
The UI redirects the user and guides them through the process we want them to follow, however, the UX focuses on making each step, or stage of navigation, pleasant. 

The UI is more systematic and logical (rational), while the UX appeals to emotions. This should be natural and organic, but also memorable and personalized according to the target audience.

UX and UI strategies are always defined based on the commercial and digital objectives of your business. The final purpose is conversion and return on your investment. 




Complementary UI and UX for digital strategies
Remember that both UI UX design services are complementary to your digital strategies. Source: UX Planet.
With these differences in mind, it is necessary to point out the benefits that UI design and user experience provide together (2):

You generate high value for your audience. This is very important because you give a comprehensive experience to the user, who will appreciate the care taken in every detail.
You retain your audience. Nowadays, a lot of stimuli are generated on the Internet, so it is difficult to captivate people and get their attention. Therefore, it is important to use specific tools to achieve that goal.
You strengthen the brand. If you follow the recommendations and constantly explore what is the best way to “hook” your users (without exaggerating), this will be reflected in the opinion (ideally good) that they have of your business. 
You increase conversions. In the end, what you want for your company is to make sales of your product or service. In that sense, the usefulness of the results should always be measured according to the return on that investment. 


Take into account that the differences complement each other and the benefits are generated based on the digital and, even more, commercial objectives of your business. That is why it is important to measure and regulate them to perfect your approach routes with the user or client. You can consult us for more information about it.