Development of Mobile Apps for Companies
Tags: development, mobile, application, company
Published: 2024-01-09 09:16:14


Mobile applications can be used to expand your market, as a new way to market your products and services, but they can also serve as a complement to your new marketing campaign. Mobile application development can be applied however, you want to your company, as long as you have a clear objective.

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There are dozens of benefits to **[mobile app development company](https://www.sparkouttech.com/mobile-application-development/)**, business or SME. So if you are thinking about creating an application, take note: we can help you! Of course, we will be happy to help you with your project, but first you should get up to speed on your options.

Depending on the particularities of your company, whether it is a large or multinational company, or a start-up or SME, your app project will be one way or another.

**What Types of Mobile Application Development Exist?**
Each application is a world, and each app is unique, which is why we cannot always fit an app into a category. Some are even halfway between two types of applications like the ones we describe below.

**Promotional Applications:** The reason for these mobile applications to exist is to build customer loyalty, to get them to consume more of our products or services. It is characterized by providing discount coupons to its users, sending invitations to promotional events, holding contests, and even accumulating points and exchanging them for gifts.

**Business Guide:** The digital directory function is sought in these mobile applications. The app contains a list of where their stores are located and how to find them; they even have geolocation to direct us to them with Google Maps or another map. Many also take the opportunity to inform about exclusive offers depending on where the user is. It is also very common to encourage interaction with social networks, a good way to generate greater online dissemination of the brand.

**An Online Store or m-commerce: **We have dedicated many lines in our blog to explaining how to create an m-commerce, but to simplify it we are going to say that it is about giving online and mobile access to your catalog, and allowing the customer to buy it through the payment gateway they choose, as well as shipping options (courier, collection points, store collection, etc.)

**Quiz Games:** games are the type of apps most downloaded and most used by users, so taking advantage of the popularity of games to create an app for our company can be very useful. A good way is to create a kind of 'trivial' with which to retain our customers and entertain them. For example, it could be a good idea to make an app of this type to retain the customers of a cinema, a trivial movie buff.

**'Branding' game, related to the brand or company:** In this case, we are talking about Advergaming, a type of game development that aims to include elements related to the company (whether the characters, settings or the plot) using, for example, its logo, some of its products or some well-known employee or member of the company, etc. In these cases, the objective is not that the brand and sales are the focus and objective of the app, but that the game is what rewards and the brand is secondary, receives an improvement in branding, and increases the brand's presence on devices.

**Take Advantage of Augmented Reality:** And there are several ways to do it, from implementing it in a game to making it part of the shopping experience. Applications such as those in the Ikea catalog allowed us to see how one of the brand's furniture would look in our own living room through AR. Alternatively, even for makeup brands like L'Oreal's Makeup Genius app that allows us to see how different cosmetics will look on us without trying them and from our mobile phone. This model can be extended to brands of decoration, clothing, footwear, bags, and glasses among other products. In tourist applications it can allow us to discover where we can find a cafeteria, what that building is, see information on how much the entrance to that museum costs and buy it, etc.

**Tourism:** With or without Augmented Reality, the truth is that creating a mobile tourist guide can be very good for your business. They are generally based on interactive maps that show the location of relevant points and indicate the route to get there. It can be very positive for the hotels and hostels in the area, as well as include the gastronomic offer. For local Tourism departments, it may also be a good idea to use the app to discover new content through check-in or QR codes. A good example could be the Repsol Guide or the Michelin Guide.

**Others:** Applications for specific events with information about activities, downloading documentation, etc.

In any case, this is a division of types of standard apps, although in reality there are many companies that decide to opt for hybrid mobile application development, which mix more than one of these categories.

**What Model Fits My Company?**
In most cases, it turns out that the **[mobile application development services](https://www.sparkouttech.com/mobile-application-development/)** wants its application to be different from that of the competition, so not all of the models described above are valid. At this point, you must find the business model and mobile project that fits you.

What if you don't know how to find it? In many cases, finding the ideal mobile application development is not an easy task, especially for those who do not know the jargon and the particularities of the mobile sector. That's why you can count on us to define the mobile application that best fits your company and help you find app development experts to bring that idea to fruition.