How to promote your Fire TV app
Tags: firetv, amazonappstore, aso, advertise
Published: 2024-04-02 23:39:45

The Fire TV Self-Service Advertising console allows you to create and manage ad campaigns on Fire TV.

By promoting your app, you can reach a large base of engaged customers– to date, there have been more than 200 million Fire TV devices sold around the world. Your ads can appear in the “Sponsored: Apps and Games” tile on the home screen and as a screensaver on Fire TV. Enhanced targeting features will ensure your ads reach the right audiences.

Fire TV Self-Service Advertising is [cost-per-click](https://advertising.amazon.com/library/guides/cost-per-click), so you pay only when customers click your ads, and there is no minimum amount you need to spend. Choose your own bids and budget, and pause or start your campaign at any time to align with your spending goals.

Fire TV Self-Service Advertising is based on cost-per-click (CPC), there is no minimum amount you need to spend so you pay only when customers click your ads. Choose your own bids and budget, and pause or start your campaign at any time to align with your spending goals.

The only requirements are:

* Have a live Fire TV app on the Amazon Appstore
* Register your payment information on your account
* Make sure you have administrator status (the owner of the account automatically has this)

{% embed https://www.youtube.com/embed/n9tuXAL4ZPs?si=5QzSNjrIf2v85xnC %}

To access the console, an **administrator** of your account should go to **Apps & Services** > **Promotions.**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/3tjiklpeyn62ys4axpon.png)

Then go down to the **Promote your app on Fire TV** widget (below the Price Drop widget).

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/old2otf858kpf2p57i13.png)

Click **Get started**.

You will be taken to your advertising account. Click **Create Campaign**.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/y36bt70lvrz03aueubwn.png)

Enter the required ad campaign info, including the campaign name, start and end dates, and daily budget.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/ei0ym7tb22p7bcxrp3g7.png)

Choose which app you’d like to advertise.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/jvy4z2o62hvfs9yoq6km.png)

For the ad format, you can choose either [Sponsored Tiles](https://advertising.amazon.com/resources/ad-specs/fire-tv/sponsored-tiles) or [Sponsored Screensaver](https://advertising.amazon.com/resources/ad-specs/fire-tv/screensaver).

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/42nou9yhbmstnadgoo20.png)

**Sponsored tiles** are ad placements within a row which allow promotion of content titles and apps in Fire TV. Viewers can scroll down to the sponsored row using the remote on Fire TV.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/cy9jd46icn16nekooojx.jpg)

For sponsored tiles, you can use the default images or customize your own.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/h19b18tvyis1amiezobb.png)

**Sponsored screensaver** is a full-screen ad placement integrated with the original landscape image screensaver experience on Fire TV. After a period of inactivity, Fire TV shows a screensaver that is led by full screen promotional images. Each image shows for 30 seconds. Customers can view more details of the ad by pressing the Play or Pause button on their remote controls.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/faczrekg2kvqk835vo3d.jpg)

For screensaver, you’ll need to upload your background image, choose the content title style, and your provider.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/b3n07jhln5rudw5dmtlk.png)

Next you’ll provide your bid amount (CPC for sponsored tiles or Cost Per Thousand (CPM) for screensaver) and targeting (if available in your region). The default bid amount is determined by your marketplace.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/vtyai99c95xowszjmfir.png)

Click **Submit for review** and your campaign should be reviewed within 24 business hours.

That’s all there is to it! Whether this is your first campaign for your first app or you’ve done this a hundred times, it’s an exciting moment and we can’t wait to see your app get the attention it deserves.

[Click here](https://developer.amazon.com/apps-and-games/console/promotions/home.html?cmp=US_CON_DEV-amazonappdev&ch=soc&chlast=soc&pub=devto&publast=devto&type=org&typelast=org) to get started with your ad campaign and let us know if you have any questions on the [Amazon Appstore community space](https://community.amazondeveloper.com/c/amazon-appstore/17).

## **Related Resources**

* [Promote Your App (Fire TV)](https://developer.amazon.com/docs/fire-tv/self-service-advertising.html?cmp=US_CON_DEV-amazonappdev&ch=soc&chlast=soc&pub=devto&publast=devto&type=org&typelast=org)
* [Sponsored Display on Fire TV](https://advertising.amazon.com/solutions/products/fire-tv-ads)
* [Sponsored Tiles](https://advertising.amazon.com/resources/ad-specs/fire-tv/sponsored-tiles)
* [Sponsored Screensaver](https://advertising.amazon.com/resources/ad-specs/fire-tv/screensaver)
* [CPC (Cost per Click) explained](https://advertising.amazon.com/library/guides/cost-per-click)