Introducing Mogua SDK for Deferred Deep Link Tracking
Tags: deeplink, attribution, androiddev, mobile
Published: 2024-05-29 07:12:44

We are glad to launch the brand new [Mogua Deep Link SDK](https://www.mogua.io/?utm_source=devto&utm_medium=article&utm_campaign=003) which provides a concise solution for tracking deferred deep links for both Android and iOS apps. In this article, we’ll introduce you to Mogua, why we built it, and our hopes for the future.

## What does Mogua SDK do?

Mogua SDK offers a simple yet efficient solution for implementing deferred deep linking in your apps. With this SDK, you can track referral parameters from a web page to a downloaded app, which is a common use case for referral programs, coupon systems, ad engagements, and more.

For instance, say you have embedded a referral code in a mobile webpage. When a user clicks on this link, they are directed to the app store to download your app. Our SDK is designed to carry over and recognize the referral code when the app is installed and first opened, aiming to provide a seamless user experience and accurate tracking.

## Why choose Mogua SDK?

The reasons of using our SDK for deferred deep link tracking are:

- **Easy Implementation**: Our SDK is lightweight and easy to integrate into your existing app infrastructure.
- **Accurate Matching**: We've developed a matching algorithm that aims to improve accuracy in identifying the same user across different platforms, which could potentially reduce the likelihood of conversion attribution errors.
- **Safe Tracking**: App stores have strict requirements on how apps obtain user information, and non-compliant apps may be restricted or removed. Our method will clearly identify the type of user information obtained, and for sensitive information, we will only attempt to collect it after obtaining the user's consent.

## How does Mogua’s deferred deep linking work?

This is our solution of tracking app installation from custom web pages.

First, we create a unique identifier, or 'fingerprint', for the visitor's device when they click on your webpage link. When the visitor opens the app for the first time after downloading it from the app store, we generate another fingerprint of their device. We compare the fingerprints in our database using our smart algorithms, we match these fingerprints to identify the user and transmit the installation parameters. 

You can know more detail in our [documents](https://www.mogua.io/). 

## Try out our solution

We would be happy if you try out our SDK. We're currently offering a 30-day free trial for users to thoroughly test and evaluate our solution. We believe it's a chance to discover if our solution could potentially improve your app's user experience.

## Why we build this product?

The inception of Mogua SDK came from our need for an effective deferred deep link tracking solution. Unable to find an existing solution that met our needs, as they often contained unnecessary features and were therefore expensive, we decided to create our own. We believe that our SDK can meet the similar needs of other developers and we are excited to share this tool with you.

Our mission at Mogua is to make app installation tracking easier and more efficient. We believe that by providing developers with the right tools, we can help create more engaging and user-friendly apps.

Join us on our journey to redefine app user experience. To learn more about our SDK and start your [free trial](https://www.mogua.io/product/?utm_source=devto&utm_medium=article&utm_campaign=003), visit our website.