Content is the lifeblood of the company
Tags: microsoft, employeeexperience, workplace
Published: 2024-06-18 06:30:00

**Content is the lifeblood of the company**, and this truth extends far beyond external marketing efforts. Within the walls of an organization, high-quality and informative content specifically designed for employees is paramount to fostering a robust internal culture.

![Japanese proverb in a book by Dhafin Kumarajati from Unsplash](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffe983265-c6e5-4a1c-be61-10114bbdd01f_1920x1280.jpeg)

Studies show that engaged employees are more productive and loyal. But keeping them informed and connected can be a challenge, especially in today's fast-paced work environments.

Internal content, encompassing everything from training manuals and company updates to employee newsletters and recognition programs, is the lifeblood of a strong internal communication strategy. It educates employees on company policies and procedures, builds a sense of community and belonging, and ultimately fosters a more engaged workforce.

The good news? Microsoft 365, along with the powerful suite of employee engagement tools within Viva, empowers businesses to create, manage, and collaborate on internal content more effectively. Here's how SharePoint Online, OneDrive for Business, and Viva can fuel your company's internal communication strategy.

## SharePoint Online: A Central Hub for All Your Company Resources

Imagine a centralized hub for all your company resources. That's the magic of SharePoint Online. With secure cloud storage, your employees can easily access the latest training materials, company policies, and benefit information – all in one place. Plus, automated workflows can streamline onboarding processes and ensure everyone has access to the most up-to-date information. **Content is the lifeblood of the company**, and SharePoint Online makes it easy to manage and share that content effectively.

## OneDrive for Business: Empowering Employees with Easy Access

OneDrive for Business is your secure cloud storage solution for all your internal content assets. Think employee recognition photos, team-building activity videos, or departmental newsletters – you name it, store it. And the best part? Accessible from anywhere, on any device. This ensures your employees can stay informed and connected, even when working remotely. Imagine a new hire accessing onboarding materials from home, or a team member reviewing a departmental update on their phone during their commute. **Empowering employees with easy access to the content they need is essential**.

## Viva Connections: Delivering the Right Content at the Right Time

Viva Connections acts as the central hub for your employees' digital workplace experience. Integrating seamlessly with Microsoft Teams and SharePoint, Viva Connections personalizes the employee experience by surfacing relevant news, announcements, and content directly within the Teams interface. Imagine employees receiving targeted updates and communications right where they work, fostering a more connected and informed workforce. **By delivering the right content at the right time, Viva Connections keeps employees engaged.**

## Viva Engage: Fostering Open Communication and Community Building

Viva Engage, the rebranded version of Yammer, fosters open communication and community building within your organization.** Employees can share ideas, participate in discussions on company initiatives, and connect with colleagues across departments – all within a familiar social media-like platform. Imagine a platform where employees can stay engaged, share best practices, and celebrate team achievements, creating a more vibrant company culture. **Viva Engage allows for the creation of valuable employee-generated content that strengthens company culture.**

## Viva Amplify: Ensuring Targeted and Effective Internal Content

Viva Amplify empowers communication teams and leaders to create impactful and targeted internal communication campaigns. This all-in-one platform streamlines content creation, scheduling, and analytics, allowing leaders to craft compelling messages and effectively reach their audience across various channels within Viva. Imagine communication teams creating clear, consistent messages that resonate with employees, fostering a more informed and aligned workforce. **Viva Amplify ensures that your internal content is targeted and effective.**

## Bonus: Supercharge Your Internal Communication with Copilot M365

Microsoft keeps innovating, and Copilot M365 is the latest addition to the productivity suite. This AI-powered assistant integrates seamlessly with SharePoint Online and Teams, offering intelligent features to streamline your internal content creation process. Imagine Copilot suggesting relevant information or data to enrich your training manuals, or automatically generating captions for employee recognition videos. Copilot can even analyze employee sentiment within Viva Engage discussions, providing valuable insights to communication teams. 

**With Copilot M365 by your side, crafting impactful internal content becomes effortless, allowing you to focus on building a thriving company culture. Content is the lifeblood of the company, and Copilot M365 empowers you to create high-quality content that resonates with your employees.**

## Wrapping Up

By leveraging the combined power of Microsoft 365 and Viva, your organization can streamline content creation, boost collaboration across departments, and ultimately achieve your internal communication goals. So, develop your internal content strategy today and unlock the power of these tools to foster a truly connected and informed workforce. Imagine the impact of clear, consistent internal content that empowers your employees to succeed, all within a centralized and engaging digital workplace experience. **Remember, content is the lifeblood of the company, and a strong internal content strategy is key to building a successful and thriving organization.**


## References

- *Master Targeted Communication in Microsoft 365: [https://intranetfromthetrenches.substack.com/p/master-targeted-communication-in-microsoft-365](https://intranetfromthetrenches.substack.com/p/master-targeted-communication-in-microsoft-365)*
- *A Guide to Communication Tools in Microsoft 365: [https://intranetfromthetrenches.substack.com/p/a-guide-to-communication-tools-in-microsoft-365](https://intranetfromthetrenches.substack.com/p/a-guide-to-communication-tools-in-microsoft-365)*
- *Creating a Fun and Engaging Workplace - Create your own Emojis: [https://intranetfromthetrenches.substack.com/p/fun-workplace-ai-emojis](https://intranetfromthetrenches.substack.com/p/fun-workplace-ai-emojis)*
- *Creating a Fun and Engaging Workplace - Exploring the Magic of Together Emojis: [https://intranetfromthetrenches.substack.com/p/creating-a-fun-and-engaging-workplace](https://intranetfromthetrenches.substack.com/p/creating-a-fun-and-engaging-workplace)*
- *Japanese proverb in a book by Dhafin Kumarajati from Unsplash: [https://unsplash.com/es/fotos/pagina-de-libro-blanco-sobre-mesa-de-madera-marron-gjPMPIA7MC0](https://unsplash.com/es/fotos/pagina-de-libro-blanco-sobre-mesa-de-madera-marron-gjPMPIA7MC0)*