How do LED display companies respond to the AR/VR market?
Tags: led, architecture, vr
Published: 2024-05-27 02:19:46

The advancement of science and technology has gradually integrated various technologies into people's daily lives, realizing the concept of science and technology benefiting mankind. With the continuous updating of technology, many things that were previously impossible are gradually becoming a reality. The emergence and popularity of AR (augmented reality) and VR (virtual reality) are the manifestation of this trend. When you wander in the virtual ocean and talk to whales, or truly experience the magical time of the changing seasons in five minutes, AR/VR technology shows its magical side and brings users a new sensory world. 

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The rise of AR/VR technology and the rise of the “VR+LED” concept

In 2016, augmented reality and virtual reality technologies rose rapidly and became a hot topic in the technology world. Many companies have invested in this field, and technology giants such as Facebook, Microsoft and Google have demonstrated their latest achievements in AR/VR. Facebook launched the Oculus Rift for the masses and jointly released the Gear VR headset with Samsung. Google released the Daydream VR platform at the I/O conference. Faced with the enthusiasm of international companies, domestic companies are not to be outdone. iQiyi has launched a VR channel, Mango TV is trying to broadcast variety shows through VR technology, and applications such as VR house viewing are emerging one after another. [Let you understand the 10 major differences between XR technology and virtual production technology. ](https://www.sostron.com/service/faq/7385)

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This craze has not only swept across industries such as the Internet, film and television, and games, but also promoted the construction concept of "VR + LED". High-definition LED displays provide better display effects for VR, and the realistic effects of VR also rely on LED displays as a carrier. The two complement each other and promote the development of the LED display industry. A Goldman Sachs research report predicts that the VR market is expected to reach US$80 billion by 2025, and up to US$182 billion under optimistic conditions. This development momentum allows the LED display industry to see huge potential. [Provide you with XR LED display product guide. ](https://sostron.com/news/6527)

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How do LED display companies respond to the AR/VR market?

Although the AR/VR market has broad prospects, many LED display companies still maintain a wait-and-see attitude. The main reasons include technological challenges and market uncertainty. Here are a few key factors that companies need to consider when venturing into the AR/VR market:

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Technical limitations and user experience:

The performance of small-pitch LED displays in VR applications is crucial, but current technology still faces some challenges. Small-pitch displays need to provide high-resolution, seamless, natural and realistic display effects. However, existing technology has not yet completely solved the problem of residual images, which may cause users to suffer from headaches and eye discomfort after watching for a long time. Companies need to invest a lot of money in technology research and development to improve the reliability and user experience of displays. [What is a fine-pitch LED display? ](https://www.sostron.com/service/faq/2756)

Cost and market penetration:

The cost of small-pitch LED displays is relatively high, which limits their popularity in the civilian market. In the display market below 60 inches, the price disadvantage of LED displays is particularly obvious. For example, the cost of producing a 40-inch small-pitch LED TV is close to 50,000 yuan, while an LCD TV of the same size sells for only a few thousand yuan. Companies need to find ways to reduce costs or develop high value-added commercial markets. [Provide you with commercial LED display price range. ](https://www.sostron.com/service/faq/7183)

Threats from competitors:

LED displays face challenges from competitors such as LCD displays and OLEDs in the VR field. LCD screens have obvious advantages in terms of cost performance, while OLEDs perform well in display effects. AMOLED technology has been applied to mobile devices and has become an important display carrier for VR access to mobile terminals. LED display companies need to find breakthroughs in technology and market strategies to gain an advantage in the competition. [Let’s take you through the seven major differences between LED and LCD panels. ](https://www.sostron.com/service/faq/7089)

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Enterprise strategic choices

Facing the huge potential and practical challenges of the AR/VR market, LED display companies should adopt the following strategies:

Strengthen technology research and development:

Increase investment in small-pitch LED display technology, solve technical problems such as residual images, and improve product reliability and user experience.

Optimize cost structure:

Through large-scale production and technological innovation, the production cost of small-pitch LED displays can be reduced, making them more competitive in the civilian market.

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Explore differentiated markets:

Focus on high value-added commercial markets, such as professional audio-visual, radio and television, film and large-scale events, and develop customized solutions to meet the needs of specific industries.

Build a profit model:

Establish an effective business model, create higher value for customers through innovative services and solutions, and promote the widespread application of AR/VR technology. [Provide you with commercial LED screen technology, advantages and selection guide. ](https://www.sostron.com/service/faq/7175)

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Conclusion

The combination of AR/VR technology and LED displays has brought unprecedented market opportunities to enterprises, but it is also accompanied by technical and market challenges. LED display companies should adopt active strategies in technology research and development, cost control and market expansion, seize the opportunities of AR/VR development, and achieve differentiated competition in order to remain invincible in this emerging market.

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