An Overview of SAP Commerce Cloud Capabilities
Tags: cloud, sap
Published: 2024-02-28 08:37:29


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<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">In the digital era, online shopping is so much a part of our everyday lives that we hardly recollect times without it. As online stores strive to ensure a fast, convenient, and personalized shopping experience for their customers, they do encounter challenges to outdistance competitors and expand business. SAP Commerce Cloud solution has been specifically designed to let online businesses overcome difficulties and provide clients with an outstanding shopping experience.&nbsp;&nbsp;</span></p>
<h2 style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 16pt; font-family: Arial, sans-serif; font-weight: 400;">Understanding SAP Commerce Cloud</span></h2>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">SAP Commerce Cloud represents an e-commerce solution for B2B and B2C enterprises. The cloud-based platform offers an impressive array of features to streamline the sales process, including customer acquisition and retention, advanced content and order management, payment processing, etc.&nbsp;</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">The right</span><a style="text-decoration: none;" href="https://www.clarity.cx/solutions"><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0);"> </span><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); text-decoration: underline; text-decoration-skip-ink: none;">SAP Commerce</span></a><span style="font-size: 11pt; font-family: Arial, sans-serif;"> implementation partner can help streamline workflow processes, increase ROI, and boost overall business efficiency.&nbsp;&nbsp;</span></p>
<h2 style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 16pt; font-family: Arial, sans-serif; font-weight: 400;">SAP Commerce Cloud: How Does It Work?</span></h2>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">The platform is targeted towards large-scale enterprises that intend to simplify the management of large sales volumes, streamline the sales process, and ensure a personalized customer experience. The commerce cloud provides a range of dedicated instruments to address selling process challenges.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><em><span style="font-size: 11pt; font-family: Arial, sans-serif;">The platform helps businesses to:</span></em></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">-</span><span style="font-size: 7pt; font-family: Arial, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Create online stores</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">-</span><span style="font-size: 7pt; font-family: Arial, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Manage inventory</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">-</span><span style="font-size: 7pt; font-family: Arial, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Set up marketing and sales campaigns</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">-</span><span style="font-size: 7pt; font-family: Arial, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Track and manage orders in real-time</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">-</span><span style="font-size: 7pt; font-family: Arial, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Integrate processes with an ERP system</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">-</span><span style="font-size: 7pt; font-family: Arial, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Enhance customer support service</span></p>
<h2 style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 16pt; font-family: Arial, sans-serif; font-weight: 400;">SAP Commerce Cloud: Key Functionality</span></h2>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">The SAP commerce platform encompasses all key elements of the e-commerce business processes and back-office workflow within the frame of a single solution.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><em><span style="font-size: 11pt; font-family: Arial, sans-serif;">Out-of-the-box solution consists of the following modules:</span></em></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">1.</span><span style="font-size: 7pt; font-family: Arial, sans-serif;"> &nbsp; &nbsp; &nbsp; </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Product content management</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">. The software has been designed to process huge volumes of information about products that can be divided into multiple catalogs with centralized management. It ensures information consistency across diverse sales channels.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">2.</span><span style="font-size: 7pt; font-family: Arial, sans-serif;"> &nbsp; &nbsp; &nbsp; </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Customer experience management.</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;"> AI-driven algorithms allow tailoring promotions, recommendations, and sales strategies in accordance with customer behaviors. The information a customer provides in a profile and customer activities (search queries, likes, etc.) are used to create personalized offers. A customer base can be segmented and you can set specific marketing/sales rules for every customer category.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">3.</span><span style="font-size: 7pt; font-family: Arial, sans-serif;"> &nbsp; &nbsp; &nbsp; </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Order management</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">. This is the end-to-end solution to streamline the buying process, from start to finish. It allows managing orders and controlling inventory from a single place, regardless of the number of sales channels.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">4.</span><span style="font-size: 7pt; font-family: Arial, sans-serif;"> &nbsp; &nbsp; &nbsp; </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Accelerators</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">. The platform offers ready-to-use accelerators for various business sectors to optimize sales. Enterprises can launch a built-in accelerator and adjust it for their unique needs to launch a sales channel right away. SAP Commerce offers accelerators for B2B, B2C, financial services, the travel industry, the Chinese market, telecommunications, and the public sector.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">5.</span><span style="font-size: 7pt; font-family: Arial, sans-serif;"> &nbsp; &nbsp; &nbsp; </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Customer support</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">. Commerce Cloud takes customer support to the next level &mdash; based on the detailed customer profile, customer service representatives have full visibility of a customer&rsquo;s behavior across channels, preferences, and actions. So, customers do not need to waste time on explanations because the agent can see the details immediately and offer personalized solutions and recommendations. This feature significantly improves customer experience and helps to enhance customer loyalty.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Besides the pre-built modules, SAP partners can develop and implement custom modules to add value and address industry-specific needs.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><em><span style="font-size: 11pt; font-family: Arial, sans-serif;">Implementing Commerce Cloud, enterprises benefit from</span></em></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">:</span></p>
<ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;">
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Client segmentation.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Personalized and targeted marketing.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Extensive search and filter functionality.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Shopping cart, wishlist, and checkout.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Order management. The platform provides built-in tools for seamless data transfer between different components (&ldquo;order &ndash; logistics&rdquo;) or can be integrated with a SAP ERP solution.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Linked supply chain.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Scalability.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Real-time analytics. Full visibility of customer behavior provides valuable data for personalized suggestions and campaigns.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Multi-site and multi-language platform.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Customizable platform.</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Seamless integration with various payment gateways and backend systems.</span></p>
</li>
</ul>
<h2 style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 16pt; font-family: Arial, sans-serif; font-weight: 400;">SAP Commerce Cloud: Pros &amp; Cons</span></h2>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Impressive pre-built functionality, integration capabilities, and intelligent management of the sales process require professional implementation and training for staff to make the most of the platform&rsquo;s potential.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Pros:</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">&nbsp;&nbsp;&nbsp;&nbsp;</span></p>
<ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;">
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Streamlined intelligent sales processes</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Built-in data security and consumer privacy protection</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Higher conversion and sales rates</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Seamless payment processes</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Multi-device compatibility</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">An extensive array of preloaded features</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Adaptable</span></p>
</li>
</ul>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Cons</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">:</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">As SAP Commerce is a powerful platform with extensive functionality, smaller, entry-level online businesses might consider it too feature-rich, particularly if some features aren&rsquo;t necessary. On the other hand, e-commerce enterprises that run on smaller platforms with limited functionality and look for more flexibility and larger scale platforms might look no further than Cloud Commerce from SAP.&nbsp;</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">While larger companies and enterprises might consider SAP Commerce the best value for money, e-commerce beginners can be overwhelmed with implementation, migration, and configuration costs, so ready-to-use solutions might be a better option at least in the beginning.</span><span style="font-size: 11pt; font-family: Arial, sans-serif;"> </span></p>
<h2 style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 16pt; font-family: Arial, sans-serif; font-weight: 400;">Integration with Other SAP Solutions</span></h2>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">One of the key benefits of the SAP Commerce platform is that it provides access to the architecture. It consists of the components that can be customized. Additionally, the platform has pre-built integrations with various SAP products to add the required functionality and ensure continuous business growth.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">SAP Commerce can be seamlessly integrated with:</span></p>
<ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;">
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">SAP S/4 HANA</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">SAP Digital Payment</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">SAP Sales Cloud</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">SAP Marketing Cloud</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">SAP Customer Data Cloud and other tools</span></p>
</li>
</ul>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Besides the ecosystem of SAP products, Commerce Cloud can be integrated with various third-party applications and systems. As you see, SAP Commerce provides endless possibilities to develop tailored e-commerce strategies to achieve your goals.&nbsp;</span></p>
<h2 style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 16pt; font-family: Arial, sans-serif; font-weight: 400;">Why Choose CLARITY as a SAP Solution Implementation Partner?</span></h2>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">CLARITY, an expert SAP partner, delivers end-to-end SAP solutions to enterprises of any scale.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Before offering solutions, CLARITY experts assess the operational environment and consider the performance goals you set for your company to ensure operational efficiency and develop detailed project planning that includes resources, timelines, and budgeting.&nbsp;&nbsp;</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">The team of pros offers scalable solutions based on your needs &mdash; we ensure that the solution meets the objectives of a growing business. Most importantly, CLARITY specialists are ready to help with consulting, developing tailored solutions, integration with existing systems and apps, training, and ongoing support.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Partnership with the CLARITY company is the right choice for businesses seeking a reliable and scalable cloud-based e-commerce platform that can be customized to address niche-specific requirements.&nbsp;</span></p>