Understanding the Difference between Google Ads and PPC Advertising
Tags: googleads, clicks, malays, kualalumpur
Published: 2024-06-04 20:28:57

Our digital IT world is growing rapidly day by day and it has given us many benefits. When we talk about this digital world, this shows us the digital marketing pattern, here many businesses are truly successful and striving so much due to the presence of more audience. This audience who sees our brand and enjoys it is considered to be the online visibility. Online visibility is all about the trafficking or the audience to the business's websites. This kind of trafficking plays a major role in helping out in their success and more earnings. 

Here are the two different kinds of strategies or techniques that are used and are mentioned primarily more often, the two techniques or strategies are [Google Ads and PPC](https://ithubtechnologies.com/google-advertising-malaysia/?utm_source=dev.to&utm_campaign=googleadsandppc&utm_id=Offpageseo+2024)( Pay Per Click).

## What is PPC?

PPC is also known as Pay-Per-Click. This is a broad and best advertisement model that involves the process where the advertisers are the ones who pay in order to get their advertisement ready for their brand or anything. The advertisers are the ones who pay to get their ad whenever it is being clicked. Most importantly, this is a way that provides us with the idea to buy visits and more visibility to our website, rather than just getting practical work to "earn" the kind of organic visibility. This is what PPC or the Pay-Per-Click concept is all about. This is a platform that has many types of ads and techniques to make it a more accessible and versatile tool for marketers in the market. 

## Key Features of PPC:

Additionally, PPC or Pay-Per-Click has its very own unique feature that helps it to become such an awesome technique or strategy to get more visibility to our business's websites. Here are the following features of PPC or Pay-Per-Click:

1. **Payment Model:** From the name itself, we can get the idea that the people or any individual who clicks on our ad means that at the end of the day, you have to pay. This kind of feature helps PPC to manage and maintain the advertising costs or prices. It also calculates or measures the easiness and smoothness of your very own campaigns. 
 
2. **Platforms:** When we talk about platforms, it gives us an idea about top platforms like Google,Bing, Facebook, Instagram, LinkedIn, and much more. Every kind of platform has its audience and trends with analysis.  

3. **Ad Formats:** Ad formats are the search ads or display ads that are displayed, social media ads, video ads, or maybe shopping ads. These are the formats that allow many varieties of businesses to reach their target audience more quickly. 

4. **Targets:** The PPC has its platforms too that play the most important role in providing us with audience-gathering options. These targeting options are such as the images or demographics, interests, behaviors, location, and device types.

## What is Google Ads?

Here is the description of Google ads which were also used to be called Google AdWords. Google Ads is the online platform for advertising where at this point the advertisers are the ones that would confirm and bid on the display more briefly. This is a special kind of PPC advertising which is very much focused on Googled Ecosystem.

## Key Features of Google Ads:

1. **Search Network:** Google ads are the ones that contain a special feature known as the search engine. Whatever any person searches or wants to find out about something then the search engine results are seen.

2. **Display Network:** The display network gives us the idea that Google ads allow us to run the display ads of your products or business on a particular network that has over two to three million websites or applications (apps).  This includes images or videos.

3. **YouTube Ads**: With the help of Google ads you can easily. be able to advertise your content or work on the best platform. like Youtube. This is the second largest search engine from all over the world because it has bumper ads too and many other things.

4. **Shopping Ads:** Shopping ads are mostly. done to showcase the catalog or products to the customer or a wide variety of audiences. The products are shown by images, titles or prices, and also the store name. 

5. **Analytics:** This feature is best because this causes Google Ads to offer gathering options and detailed analysis that will allow advertisers to change their techniques. 

## Differences Between Google Ads and PPC

1. **Scope:** 
(i)Google Ads is a specific platform for PPC providing this platform within the reach of Google.
(ii)PPC is a model that is used in platforms like Bing, Facebook, LinkedIn, and much more.
 
2. **Platform Characteristics:**
(i)Google Ads has amazing features like Google Search ads, YouTube ads, and Shopping ads. This shopping ad is only present in google.
(ii)PPC on other platforms (e.g., Facebook) has features like social engagement and audience insights that go into social media advertising.

3. **Ad Formats:**
(i)Google ads focus on search, display, video, and shopping ads.
(ii)PPC has many varieties of formats like sponsored posts on social media and promoted pins on Pinterest.

4. **Targeting Capacity :**
(i)Google Ads only target those areas that are based on search intent, which is good for capturing high-conversion traffic.
(ii)Other PPC platforms like Facebook and LinkedIn offer targeting tactics that include behaviors that are effective for brand awareness and engagement campaigns.

## Conclusion

According to the above mentioned points of can conclude that Google Ads and PPC both play an important role in the advertisement world of businesses. here at this point, you had hit the idea of major differences between both of these platforms. When a person is using Google Ads or PPC, he/ she may know that both are helping out in digital marketing compared to each other. Google Ads are limited while PPC is a wider range of platforms and techniques. Both of these platforms have their very own benefits and