Marketing Strategies for Apps - Post App Launch
Tags: application, mobile, marketing, strategy
Published: 2024-02-01 05:33:23

Your app has already been launched and is available for download. However, your work is not done! Your objective now is, in the same way as in a digital business, to continue attracting users, in this case, who are interested in downloading the app. Collaborating with a reputable **[mobile app development company](https://www.sparkouttech.com/mobile-application-development/)** can play a crucial role in implementing ongoing strategies, such as updates, feature enhancements, and marketing initiatives, to sustain user interest and engagement, ensuring the long-term success and growth of your mobile application.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/xxtqq62cwzd8vnxdj72n.png)
How can you achieve this with your digital marketing strategy? Let's look at some fundamental points that it must include in this second phase.

First of all, it is important that you continue working with the tools that you started using in the pre-launch stage, such as the landing page and the blog. Now is also the time to take care of the following aspects:

**1. ASO or SEO Positioning for Mobile Applications**
Surely, you already know how important an SEO positioning strategy is in digital marketing for apps. Well, we can say, to simplify, that ASO is SEO applied to apps. In this case, the positioning does not seek to climb positions in Google, as occurs with SEO, but in the Google Play Store and the App Store.

In the same way that on-page and off-page factors intervene in SEO positioning, in ASO, important factors to take into account are on-metadata and off-metadata. In addition, as you imagine, you have to work both to achieve good positioning in the main stores. Let's take a quick look at each of them.  

**2. ASO on-metadata**
Name of the app: it must be descriptive, attractive and, if possible, include the main keyword for which you want to position your application.
Description: the description should not be more than 400 characters and must also include keywords.
Seniority of the developer: this has a positive influence and, thus, the more seniority the developer has, the better the app will position.
Icon: although this does not directly affect ASO, it does indirectly, since it is proven that, a good design is a fundamental factor in capturing the attention of users.
 Screenshots: It is important to include screenshots that are descriptive of the most interesting and attractive aspects of your app.

**3. ASO off-metadata**
Number of installations: here the equation is simple, the more installations your app has, the better positioning it will achieve.
Uninstallations: Likewise, if there are numerous uninstallations, this will have a negative impact on the ASO positioning of your app.
As for useful ASO tools, you can use AppCodes, intended for keyword research for your app, or SensorTower which tells you if your app is properly optimized.  

Also interesting are apps that track your positioning in stores, such as The Annie and The Tool.

**4. Paid Advertising on Social Networks and Google**
As mentioned previously, social networks play an important role in the promotion of mobile applications. In addition to the organic promotion that you develop in them, it is very beneficial that you carry out segmented advertising campaigns – that is, focused on your target audience. Facebook, Instagram, and Twitter allow you to carry out completely personalized advertising, in which you can focus only on the audience that interests you. Leveraging the expertise of **[mobile application development services](https://www.sparkouttech.com/mobile-application-development/)** can enhance this promotional strategy, ensuring that your app's features align with the preferences of your target audience and optimizing the effectiveness of your advertising campaigns on these social platforms.  

In addition to social networks, you can also run paid advertising campaigns on Google, which has specific tools for this purpose.

As you can see, marketing campaigns for apps must take into account several aspects, all of them focused on reaching the target audience and generating more downloads. We hope that you found this article interesting and, above all, that it is useful to you when defining the digital marketing strategy for your app.