AI Tools Contribution to E-commerce for an Enhanced Customer Experience
Tags: ai, learning, webdev, beginners
Published: 2024-05-10 18:16:14

Artificial intelligence (AI) is the capacity of a computer or robot under computer control to carry out operations typically performed by intelligent beings (Copeland, 2024). Therefore, AI tools are software programs that carry out tasks and solve issues using AI. Three AI tools that enhance the e-commerce experience are Syte.ai, Dynamic Yield by Mastercard and SoundHound AI. There are many others but these are the ones I will be discussing today. 
Syte.ai offers user-friendly search and discovery experiences for all kinds of shoppers using visual AI (Syte.ai, n.d.). Some of the ways in which Syte.ai enhance the ecommerce experience for customers is through enhanced search experience and visual recommendations. 
For enhance search experience, the search process is easier, and there is an enhancement of efficiency. This is further outlined below:
• Easy Search Process - When using traditional text-based search techniques, users must enter specific keywords or phrases, which can be difficult for clients who aren't sure how to articulate what they're looking for. Without the requirement for exact keywords, consumers can upload an image or snap a photo of a product they like using Syte.ai’s visual search feature. Customers may find the products they desire more easily and with less effort thanks to this user-friendly search method.
• Enhanced Efficiency - Customers no longer need to browse through lengthy lists of search results to identify products they are interested in thanks to Syte.ai’s visual search. This results in a more productive shopping experience by saving time and effort. Customers can find what they're looking for quickly and easily with this feature, whether they're searching for a specific item or browsing for ideas.
For visual recommendations, customers can receive visually comparable product recommendations from Syte.ai. This results in a better tailored shopping experience for clients by assisting them in finding new products that fit their interests and style. Furthermore, it offers personalized product discovery and automatic product tagging and these are outlined below:
• Personalized Product Discovery - To find patterns and similarities, Syte.ai’s visual recommendation engine examines the visual characteristics of various products. The software may offer customized recommendations based on each customer's individual style and taste by recognizing this through the products that they have shown interest in. This makes shopping more enjoyable and tailored for customers by introducing them to new things that they might not have otherwise thought of.
• Automatic Product Tagging - With automatic product tagging, every product in the online store is precisely marked with different characteristics like material, colour, size etc. By utilizing filters or search queries, users may now more quickly locate what they're looking for on the website thanks to improved product searchability. Customers can have a faster, more fulfilling shopping experience by finding products rapidly and which suit their tastes.
For Dynamic Yield by Mastercard, marketers, product managers, developers, and digital teams can match content, goods, and offers to each unique consumer in an algorithmic manner using Dynamic Yield's Experience OS, which will accelerate revenue and customer loyalty (Dynamic Yield by Mastercard, n.d.). Some of the ways in which Dynamic Yield by Mastercard enhance the ecommerce experience for customers is through the use of personalized recommendations, optimized mobile experience etc.
For personalized recommendations, they use a deep learning recommendation algorithm that automatically forecasts which product(s) a given consumer is most likely to interact with next. It enhances the e-commerce experience in the following ways:
• Segmentation - Dynamic Yield by Mastercard uses segmentation by dividing its client base into separate categories according on shared traits or actions. Customers who buy sports apparel, for instance, can be categorized together, whilst those who are more interested in-home decor might be in a different group. The platform can provide recommendations that are tailored to the individual preferences of each group thanks to this segmentation. 
• Geo-based Predictive Targeting - Dynamic Yield by Mastercard also uses geo-based predictive targeting to personalize product recommendations by analysing consumer spending trends and their geography data. For instance, the platform can present relevant products to customers in a certain area who have a strong inclination to spend money on dorm essentials, hence improving the chance of interaction and customers actually buying the product(s).
For optimized mobile experience, it enhances the e-commerce experience in the following ways:
• In-App Notifications - Companies can send customized alerts to customers who have downloaded their mobile apps by utilizing Dynamic Yield by Mastercard. To entice consumers to act and finish their purchases, these alerts may contain tailored promotions, discounts, or reminders regarding abandoned carts.
• Personalized Mobile Experience - Delivering customized mobile experiences based on user segmentation and targeting parameters is made possible by Dynamic Yield by Mastercard for businesses. Businesses can improve engagement, increase customer purchases, and forge closer bonds with their customers by customizing the page’s content and layout to the distinct tastes and behaviours of mobile users.
For SoundHound AI, with the use of its independent voice AI platform, it allows businesses to better control and govern their brand's customer experience by connecting customers with brands through personalized conversational experiences that voice-enable goods, services, and apps (SoundHound AI, n.d.). Some of the ways in which SoundHound AI enhance the ecommerce experience for customers is through voice search and discovery, and hands-free shopping. 
For voice search and discovery, customers can now utilize natural language voice commands to find things online thanks to SoundHound AI’s voice search functionality. It enhances the e-commerce experience in the following ways:
• Simplified Search Process - Typing keywords or navigating menus are common traditional search methods, which can be time-consuming. Customers may express their search questions in their own words with SoundHound AI’s voice search, which accelerates the process. Without using keywords, buyers may get what they're looking for quickly, whether they're asking for particular brands, items, or categories.
• Easy to Use - When compared to conventional text-based search, voice search offers a more user-friendly interface. Like they would with a salesperson in a physical store, customers can converse naturally with whichever e-commerce platform. Furthermore, because of its user-friendly layout, customers are more satisfied and likely to complete a transaction because it makes the shopping process easier.
For hands-free shopping, SoundHound AI allows for a hands-free shopping experience which provides convenience and accessibility to users in a variety of situations:
• Allows for Multitasking – SoundHound AI’s voice assistant offers clients the convenience of multitasking, allowing them to shop while engaging in other activities like cooking, or working out. To search for products users can use voice commands instead of pausing what they're doing to manually engage with a device. The ability to multitask makes e-commerce more flexible and useful, meeting the needs of current customers who lead busy lives.
• Accessibility for Users with Restricted Mobility - The voice assistant improves online shopping accessibility for users who may find it difficult to use traditional input techniques like typing or clicking due to restricted mobility or disabilities. SoundHound AI makes sure that every consumer can engage in the e-commerce experience, irrespective of their physical limitations, by providing voice-enabled interactions. This inclusion supports universal design principles and expands the market reach of e-commerce companies.
In summary, Syte.ai, Dynamic Yield by Mastercard and SoundHound AI are tools that enhance the e-commerce experience for customers. It is imperative that businesses consider adopting these tools or at least one of these tools when thinking of starting an e-commerce website as it would increase customer engagement which can then increase customer purchases.


References
Copeland, B. J. (2024). Artificial Intelligence. In Encyclopedia Britannica.
https://www.britannica.com/technology/artificial-intelligence
Dynamic Yield by Mastercard. (n.d.). About Dynamic Yield. Dynamic Yield.
https://www.dynamicyield.com/about-us/
SoundHound AI. (n.d.). About SoundHound. SoundHound. https://www.soundhound.com/about/
Syte.ai. (n.d.). About Syte. Syte | the World’s #1 Product Discovery Platform for ECommerce.
https://www.syte.ai/about-us/