UX/UI Customer needs are the most important thing
Tags: webdev, javascript, beginners, python
Published: 2024-05-10 13:22:23



In this article we will review what [UI UX design services](https://www.sparkouttech.com/ui-ux-development/) are, their importance and how they intervene to meet the client's needs and expectations. There are several reasons why a brand with digital platforms should consider UX/UI components and they all have to facilitate user navigation to obtain a final benefit.

Currently there are endless applications and tools that help companies have a presence on the Internet, either to serve their current customers or to attract potential customers. Due to this, several companies make heavy investments in the development and implementation of tools, website applications, etc. 

Some large companies even have teams of people dedicated to analyzing the usability of their websites and web applications. There is a false belief that having your own or custom-made teams and developments is a guarantee that digital assets will meet all the needs that users need to satisfy. 

UX/UI for the needs of the client and the digital user

The center of the entire digital universe is the user : Google, for example, focuses a lot of effort on improving its algorithms to offer its users the best and most relevant content in its search results. Facebook is constantly rolling out usability improvements to its app. 

It is thought that new generations know how to use all the applications that exist on the web by inertia, but we often forget that, even as companies with a defined “target audience”, these applications are available to everyone and are not limiting for the use of our desired audience, which is why usability must be thought beyond the target.

With the global situation that we are facing, we perceive how consumer habits have changed, more out of obligation than desire. We see a recurring pattern that many applications and websites, despite being online for several years, continue to leave aside important aspects to improve the experience of their users.

For all these companies, the most necessary thing is that they optimize their communication and operations channels, otherwise they will end up being at the bottom of the search engine's suggestions, or they will lose customers, leaving their sites obsolete.

The success of many digital businesses begins with design with users in mind: UX/UI.

Some examples of UX/UI application

 In Mexico, a well-known department store has its own web application, with more than a million downloads, and forgot to include a button that allows users to “cancel an order.” This company has had serious logistics problems which has resulted in exaggerated delivery times, a situation that can be understood due to the contingency we are facing. What is not permissible is that there is no button within the application: “Cancel my order”.

This would lead to a data analysis on the purchasing behavior of users, asking the following question: Why do you want to cancel your order? With this information, specific decisions could be made regarding business improvements. 

This example gives us the opportunity to explain the failures in the UX/UI components:

User Experience Failures: the experience of customers feeling disappointed in delivery times and not finding an easy way to cancel the order leads to complaints, bad comments on social networks and, consequently, bad recommendations. 

User Interface Failures: its failure lies in the fact that the platform or page does not present the buttons or links that tell you how to cancel an order or add it to the shopping cart.

In short, by failing these two components, you are causing errors in the usability of your brand's page and therefore in the interaction it provides.

Can you imagine the number of purchases you would miss because your purchase button is not programmed properly? A small mistake with big consequences.

Using graphic elements that help users know what they should do and that work correctly will increase success in the customer journey and will also improve the page's ranking in search engines.

What is UI and UX and how do they relate to customer needs?

The User Interface and User Experience are design elements that help build the digital user experience. They are needed because the behavior of end users is linked to the experience they get from brands. The needs of digital clients require that a platform comply with the processes to meet its objective, this is where the User interface and User Experience design come in . 

User experience:  the experience of customers feeling disappointed in delivery times and not finding an easy way to cancel the order leads to complaints and bad comments on social networks, and consequently bad recommendations. 

User interface: An application that has transactions as its objective must always consider all the scenarios that may arise during the flow of a transaction and a cancellation button is essential. 

It is important to seek external [UI UX design agency](https://www.sparkouttech.com/ui-ux-development/) consulting that helps companies not have a self-absorbed vision of their digital assets, that can impact the benefits they offer to their users and that manages to meet all the needs of their end customer. 

The experience is also related to the needs of digital clients, so if we want one of our clients to contact us, we must ensure that there are no errors.

Among the most common we find errors in data forms, buttons that do not go anywhere or shopping carts that cannot be consulted.