10 Pro SEO Practices to Improve Your Website's Ranking Quickly
Tags: seo, career, linkbuilding, seostrategies
Published: 2024-06-27 09:32:34

If you're looking to boost traffic, improve your rankings, and get the most from [search engine optimization (SEO)](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share), these 10 advanced SEO techniques can help your website achieve better results and drive the ROI you want from [SEO](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share).

Whether your goal is increased sales, store visits, or leads, these [SEO strategies](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share) can help you succeed. Keep reading to discover these proven techniques and learn about some website optimization tools you can use! 


### 1. Reoptimize Old Content[](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why reoptimize old content?**
Old, underperforming content is like a bike with a flat tire—you have it, but it's not serving its purpose. If you notice a page has dropped in rankings, it may need re-optimization. Updating low-performing content can maximize its value and bring it back to the top of search engine results pages (SERPs).

**How do I reoptimize old content?**
Identify old content to reoptimize using strategies like:

- Viewing organic traffic or conversion data in Google Analytics.
- Checking impression and click data in Google Search Console.
- Assessing keyword rankings and traffic in Ahrefs.

Focus on pages that are at least six months old, have previously driven substantial traffic or conversions, and are related to your products or services. Audit these pages for quick wins like title tag updates, keyword insertions, and internal linking, and make deeper updates if needed.

### 2. [Build a Mobile-Friendly Website](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why build a mobile-friendly website?**
With over 50% of internet traffic coming from mobile devices and more than 40% of online transactions occurring on them, a mobile-friendly site is essential. Google's mobile-first approach to crawling and indexing means your site needs to perform well on mobile to rank well.

**How do I build a mobile-friendly website?**
This usually requires a developer’s help unless you use a website builder like Wix (not ideal for long-term SEO). If you're unsure about your site's mobile-friendliness, use Google's Mobile-Friendly Test tool.

### 3. [Develop an Internal Linking Process](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why develop an internal linking process?**
Internal linking helps search engine crawlers understand and index your site effectively. It also passes "link juice" from high-authority pages to lower authority ones, improving the rankings of pages and showing the relation between them.

**How do I develop an internal linking process?**
Check the number of inbound links to your site using tools like Moz’s OpenSiteExplorer and Ahref’s internal backlinks report. As you create new content, make internal linking a priority to link valuable pages and improve SEO.

### 4. [Optimize Content for Google RankBrain](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why optimize content for Google RankBrain?**
RankBrain, a machine learning algorithm from Google, is one of the top three ranking factors. It assesses how users interact with search results, impacting rankings based on user behavior.

**How do I optimize content for Google RankBrain?**
Focus on optimizing your title tags and meta descriptions to improve click-through rates (CTR). Research what kind of titles and descriptions attract clicks by analyzing the SERPs and ensure your content supports your title tag.

### 5. [Target Keywords Without Featured Snippets](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why target keywords without featured snippets?**
Featured snippets appear in about 15% of searches and can significantly reduce CTRs for other results. Targeting keywords without featured snippets can help protect your traffic and improve your rankings.

**How do I target keywords without featured snippets?**
Use tools like Ahrefs to check if keywords have featured snippets. Focus on keywords without them, especially those without questions, prepositions, or comparisons which are more likely to generate snippets.

### 6. [Accelerate Page Speed](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why improve page speed?**
Fast load times are crucial for user experience and are a Google ranking factor. A site that loads in two seconds or less provides a better user experience and improves rankings.

**How do I improve page speed?**
Work with developers to compress images, limit redirects, and optimize HTML code. Use Google’s PageSpeed Insights tool to monitor and improve your site’s speed continuously.

### 7. [Kill Thin Content](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why delete thin content?**
Thin content offers little value to users and affects Google’s perception of your site, which can negatively impact your rankings.

**How do I delete thin content?**
Audit your site for pages with less than 250 words, duplicate content, or affiliate pages. Decide whether to update or delete these pages, and use redirects to guide users to more valuable content.

### 8. [Claim Dead Links to Competitor Pages](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why claim dead links to competitor pages?**
Links are a critical ranking factor. Finding and reclaiming dead links from competitor pages can streamline your link-building process and improve your site’s authority.

**How do I claim dead links to competitor pages?**
Use tools like Screaming Frog, Google Sheets, and Ahrefs to identify 404 pages on competitor sites and the sites linking to them. Reach out to these sites to replace the dead links with links to your content.

### 9. [Add Schema Markup to Relevant Pages](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why add schema markup to pages?**
Schema markup helps search engines understand your content and can enhance your appearance in search results, potentially increasing clicks.

**How do I add schema markup to pages?**
Use Google’s Structured Data Markup Helper to add schema markup to appropriate pages, like product pages or service pages. Add the generated HTML to the head tag section of your pages.

### 10. [Repurpose New and Old Content](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)

**Why repurpose content?**
Repurposing content into new formats, like videos or infographics, can help it reach a wider audience and drive more traffic and engagement.

**How do I repurpose content?**
Identify high-value pages that are decreasing in performance and choose new formats that align with user preferences and SERP trends. Create and add this new content to the original page.

### Looking for an All-in-One SEO Audit Tool?

SEO checker provides data on key metrics to give you:

- Complete SEO score
- Site speed analysis
- Content grade
- And more

### Start Using These Advanced SEO Techniques in Your Strategy

Every SEO strategy is unique, and with these advanced techniques, you can improve your SEO and reach the number one spot in search results. If you need support with your SEO strategy, [I can help you out](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share).

SEO is alive and well, and to succeed, you need a fantastic SEO strategy! Have SEO questions? [Contact us now!](https://www.upwork.com/services/product/marketing-technical-seo-audit-technical-on-page-seo-fix-seo-issues-1803811118137311009?ref=project_share)