Ideally this should be someone with a good understanding of the target market you are seeking to attract and the other events you are competing with.
Yn ddelfrydol, dylai'r person hwn fod â dealltwriaeth dda o'r farchnad darged yr ydych chi'n ceisio ei denu a'r digwyddiadau eraill yr ydych chi'n cystadlu â nhw.