As above you need to identify the media consumed by your target market and focus your efforts on sympathetic media outlets such as local media and special interest media.
Fel uchod, mae angen i chi nodi'r cyfryngau y mae eich marchnad darged yn eu defnyddio a chanolbwyntio eich ymdrechion ar gyfryngau sympathetig fel cyfryngau lleol a chyfryngau diddordeb arbennig.