For an event to be successful it requires a clear and robust concept, which is aligned with the event aims, the needs of the target market and other relevant stakeholders.
Er mwyn i ddigwyddiad fod yn llwyddiannus, mae angen cysyniad clir a chadarn, sy'n cyd-fynd ag amcanion y digwyddiad, amcanion y farchnad darged a rhanddeiliaid perthnasol eraill.