Scale that up to an entire organisation that constantly produces all types of content, and it means reprioritisation, sudden urgent deadlines, and unexpected delays.
Ar raddfa fwy, mewn sefydliad mawr sy'n cynhyrchu pob math o gynnwys yn gyson, mae'n achosi dad-flaenoriaethu, terfynau amser brys, ac oedi annisgwyl.