English: I would second that in terms of the just how uncertain the short term is, because, as we live through COVID, there are implications and uncertainties on income and how audiences will respond. We are reviewing our marketing strategy in order to look at younger people, because all the research suggests that older people are less willing to attend major events. We are also highly aware of the impact of the Eisteddfod particularly in smashing those clichés around what language and culture mean and providing opportunities for people to experience a living, modern language. We worked with the Government in Llanrwst to have free entry for one day for people from deprived backgrounds and people who hadn't experienced the Eisteddfod, and the anecdotal response from those experiences included people saying, 'Well, I had some ill-feeling towards the Welsh language because I didn't have any relationship with it.' So, not having attended the Eisteddfod, they had these clichéd ideas of poetry and clog dancing an things that are more traditional. But, in having attended and experienced that thrill of being with 15,000 people listening to an orchestra or to pop music, and everything else, they were asking, 'Why have I always felt that this wasn't for me?' So, if I could steal one of the young farmers' straplines from a few years ago, 'You don't have to be one to be done', in the same way, you don't have to speak Welsh to come to the Eisteddfod and to be part of that experience. And, for me, what's important as we move forward is to ensure - . We are the main cultural festival in Europe, and we're also a major festival on a global level, and that's because you have those wonderful experiences and wonderful opportunities, and also the Eisteddfod field is a festival field where 1,000 activities and events are held during the Eisteddfod week. For me, it's that experience that means that we can, along with global festivals, say that we have a festival of significance here in Wales. But because of the income uncertainties, we have to look at our priorities, and the concern is that that experience won't be the same. Also, if we're looking to the long term, I would say that any cultured country should ensure that people can experience their culture. That's the evidence of a civilised nation. So, I would say that a sustainable Eisteddfod should be one of the priorities of the cultural work undertaken. Because, for me, you have to provide people with opportunities to experience their own culture, and, of course, the ticket price can be a barrier to that. I would think that that is a priority in order to reach the million Welsh speakers, but also, to use the language, and that there are opportunities for people to see that they can be on a linguistic journey, that one word means that you have started that journey. And for me, that that experience is inclusive, and that is what the Eisteddfod is; you can come to the Eisteddfod and you don't need to speak a word of Welsh, but you will be embraced and you will experience culture and you will hear the Welsh language and hopefully, you will be enchanted by it.
Welsh: Buaswn i'n eilio hynny o ran pa mor ansicr yw'r tymor byr oherwydd, wrth gwrs, wrth inni fyw drwy COVID, mae yna oblygiadau, mae yna ansicrwydd o ran beth fydd yr incwm, a fel bydd cynulleidfaoedd yn ymateb. Rydyn ni'n ailedrych ar ein strategaeth farchnata ar gyfer edrych ar y to iau, oherwydd mae'r holl ymchwil sy'n dod i mewn ar hyn o bryd yn dweud bod y to hŷn yn llai parod i fynd i ddigwyddiadau mawr. Rydyn ni hefyd yn ymwybodol iawn o impact Eisteddfod yn enwedig wrth chwalu'r ystrydebau o ran beth yw diwylliant, beth yw iaith, a hefyd o ran cyfleoedd i bobl i wirioneddol brofi iaith hyfyw, iaith fodern. Yr impact yw'r maint yna. Mi wnaethon ni weithio gyda'r Llywodraeth yn Llanrwst ar wneud diwrnod am ddim ar gyfer pobl ddifreintiedig a phobl oedd heb brofi yr Eisteddfod, ac roedd yr ymateb anecdotaidd o'r profiadau yna â phobl yn dweud, 'Mi oedd gen i rywfaint o atgasedd at yr iaith oherwydd doedd gen i ddim perthynas â'r Gymraeg.' Ac felly, o beidio mynd i'r Eisteddfod, mi oedd gyda nhw'r ystyriaeth ystrydebol yma o glocsio, o gynganeddu a rhywbeth oedd yn fwy traddodiadol. Ac o ddod i'r Eisteddfod a phrofi'r wefr yna o fod mewn 15,000 yn gwrando ar gerddorfa, yn gwrando ar bop a phob dim, mi oedden nhw'n dweud, 'Pam fy mod i'n wastad wedi teimlo dyw hwn ddim ar fy nghyfer i?' Petawn i'n gallu dwyn un o straplines y ffermwyr ifanc, ' You don't have to be one to be one ', fel oedd e flynyddoedd yn ôl, does dim angen ichi siarad y Gymraeg i ddod i'r Eisteddfod a bod yn rhan o'r profiad yna. Ac rwy'n credu hefyd, i fi, yr hyn sy'n bwysig wrth inni symud ymlaen yw sicrhau - . Rydyn ni'n un o wyliau pennaf - . Wel, ni yw prif ŵyl ddiwylliannol Ewrop ac rŷn ni'n un o brif wyliau'r byd, ac mae hynny oherwydd eich bod chi'n cael y profiadau anhygoel yna, mae'r cyfleoedd yno, a hefyd mae'r maes yn faes gŵyl lle mae yna 1,000 o ddigwyddiadau yn digwydd yn ystod wythnos Eisteddfod. I fi, mae'r profiad yno oherwydd rŷn ni'n gallu, law yn llaw â gwyliau mawr y byd, ddweud bod gyda ni ŵyl sylweddol yng Nghymru. Ond oherwydd yr ansicrwydd incwm, mae'n rhaid inni edrych ar beth yw'r blaenoriaethau, a'r gofid yw nad yw'r profiad yna'n mynd i fod yr un peth. Hefyd, petasem ni'n edrych yn hirdymor, mi fuasem ni'n dweud bod unrhyw wlad waraidd yn sicrhau bod pobl yn gallu profi'u diwylliant nhw. Dyna beth yw tystiolaeth o wlad wâr. Ac felly, buaswn i'n dweud mai Eisteddfod gynaliadwy y dylai fod yn un o flaenoriaethau'r gwaith diwylliannol mae'r pleidiau wedi'i ddweud. Oherwydd, i fi, mae'n rhaid ichi roi cyfleoedd i bobl i brofi'u diwylliant nhw, ac, wrth gwrs, mae'r tocyn yn gallu bod yn rhwystr i hynny. Buaswn i'n teimlo bod hwnna'n flaenoriaeth er mwyn eich bod chi'n gallu cyrraedd y miliwn o siaradwyr, ond hefyd, defnyddio iaith, a bod yna gyfleoedd i bobl i weld eu bod nhw'n gallu bod ar y daith ieithyddol yma, bod un gair yn golygu'ch bod chi'n cychwyn y daith. Ac i fi, bod y profiad yn gynhwysol, a dyna beth yw'r Eisteddfod; mi allwch chi ddod i mewn i'r Eisteddfod a does dim eisiau ichi siarad gair o Gymraeg, ond mi gewch chi eich cofleidio, mi gewch chi brofi diwylliant ac mi gewch chi glywed yr iaith a gobeithio cael eich swyno.