English: I think that one of the most important things for us when we established AmGen was to ensure that the Welsh language was a central part of digital developments, and we weren't seen as falling behind the times. So, what we did was to use multiple platforms in order to engage with our audience. Now, if we look at the AmGen statistics, it was certainly successful. If you look in terms of the impressions, there were over 4 million. If you look at engagement, 173,000 engagements on Facebook and Twitter, over 500,000 had viewed on Facebook, and 360,000 had viewed on YouTube during this period. And, in terms of the age range, 35 to 44 were on Facebook, and 25 to 34 on Twitter. So, that means that we are looking at new audiences. Likewise, what AmGen proved was - and it actually does away once for all with this question as to whether language is a barrier. Because AmGen proved that we could attract an international audience. We had viewers from Argentina, Ireland, Germany, Switzerland, America, Canada, New Zealand, Finland, just to name the top 10. So, that's also crucially important, that we were there. Epona, which was our virtual gallery - y lle celf, if you like - did use the latest technology, and I think we were the first in Wales to use that in order to provide visual art online. And one of the things that we also do as an Eisteddfod - . And the Eisteddfod will never be the same again. There are positives from COVID. We needed to tackle digital, and through this we have proven that there will be a traditional Eisteddfod in a field, but we also need to consider the digital, so that we truly open out to broader audiences. So, we have received funding from Clwstwr to look at gaming technology, so that we can provide a real virtual experience as you go to the Eisteddfod - you will be able to travel through the Eisteddfod field virtually. And that will be crucial, and it can assist festivals across the UK, and across the world, in terms of how they present themselves digitally. But I can't overemphasise that, as part of AmGen, we did have to look at work with radio and television and the print media, because there is a digital divide in Wales. So, in order to ensure that everyone had opportunities, that weekend on Radio Cymru took place; there was the engagement with Prynhawn Da and Heno across the journey, so that people could participate, because the last thing we wanted to do as an Eisteddfod was to go purely digital and to exclude a core audience that would have lost out entirely. So, as we look to the future, I think the Government does need to look at this digital element, because if we are going to use more and more of this as a resource, then we must ensure that the whole of Wales can access digital.
Welsh: Dwi'n credu mai un o'r pethau pwysicaf i ni wrth inni gychwyn ar AmGen oedd sicrhau bod y Gymraeg yn rhan greiddiol o ddatblygiadau digidol, a dŷn ni ddim yn cael ein gweld fel rhywbeth oedd tu ôl gyda'r amser. Ac, felly, beth wnaethon ni oedd defnyddio amryw o lwyfannau er mwyn ymwneud â'r gynulleidfa. Mi wnaeth e - os rŷn ni'n edrych ar ystadegau AmGen, mi oedd e, yn sicr, yn llwyddiannus. Os rŷch chi'n edrych o ran yr argraffiadau, roedd dros 4 miliwn. Os rŷch chi'n edrych o ran ymgysylltu, roedd yna 173,000 ar Facebook a Trydar am y cyfnod. Roedd dros 500,000 wedi gwylio'r Facebook, a dros 360,000 o argraffiadau ar YouTube yn y cyfnod. A hefyd, o ran yr ystod oedran, mi oedd 35 i 44 ar Facebook, a 25 i 34 ar Trydar. Felly, mae hynny'n golygu ein bod ni'n mynd i'r afael ag ac yn edrych ar gynulleidfaoedd newydd. Yn yr un modd, beth wnaeth AmGen brofi i ni yw ein bod ni - ac mae'n e'n dryllio'r cwestiwn yna sydd wastad yn gofyn, 'Ydy iaith yn rhwystr?' Oherwydd mi brofodd AmGen - mi gaethon ni gynulleidfa rhyngwladol; mi oedd gyda ni o Iwerddon, i'r Ariannin, i'r Almaen, y Swistir, America, Canada, Seland Newydd, y Ffindir, jest i enwi y 10 uchaf i chi. Ac, felly, mae hynny yn hollbwysig, ein bod ni yno. Mi oedd Epona, sef ein horiel rhithwir ni, felly y lle celf, yn defnyddio'r dechnoleg ddiweddaraf, ac mi oedden ni y cyntaf, dwi'n credu, yng Nghymru, i ddefnyddio hynny ar gyfer rhoi celf weledol ar-lein. Un o'r pethau pwysig rŷn ni hefyd yn gwneud yn yr Eisteddfod yw ein bod ni'n edrych ar - . Bydd yr Eisteddfod byth yr un peth eto. Mae yna bethau positif o COVID. Mi oedd angen inni fynd i'r afael â digidol, a drwy hyn rŷn ni wedi profi mi fydd yna Eisteddfod draddodiadol mewn cae, os liciwch chi, ond hefyd mae angen inni edrych ar y digidol, er mwyn ein bod ni yn wirioneddol yn agor y gynulleidfa'n ehangach. Felly, rŷn ni wedi cael arian oddi wrth Clwstwr i edrych ar ddefnyddio technoleg gemau, er mwyn inni allu gwneud profiad rhithwr go iawn wrth ichi fynd i'r Eisteddfod - mi allwch chi fynd ar hyd y maes. Ac mae hwnna'n ddatblygiad hollbwysig, ac mi fydd yn gallu helpu gwyliau ar hyd Prydain, ac ar hyd y byd, o ran cyflwyno'u hunain yn ddigidol. Ond allaf i ddim gorbwysleisio, fel rhan o AmGen, roedd yn rhaid inni edrych ar weithio gyda radio, theledu a'r wasg brint, oherwydd mae yna dlodi digidol yng Nghymru. Ac felly, er mwyn sicrhau bod pawb yn cael cyfleoedd i'w gweld, mi oedd y penwythnos yna a wnaed drwy Radio Cymru; mi oedd yr ymwneud â Prynhawn Da a Heno ar hyd y daith, er mwyn i bobl bod yn rhan ohono fe, achos y peth olaf roedden ni eisiau ei wneud fel Eisteddfod oedd mynd yn ddigidol bur, ac, o wneud hynny, bod yna gynulleidfa graidd oedd yn colli allan yn llwyr. Ac felly, wrth inni edrych i'r dyfodol, rwy'n credu bod angen i'r Llywodraeth edrych ar yr elfen ddigidol yma, oherwydd os rŷn ni'n mynd i ddefnyddio mwy a mwy o hwn fel adnodd, mae'n rhaid sicrhau bod Cymru drwyddi draw yn gallu cael mynediad i ddigidol.