English: There are two parts that I need to respond to. First, things have changed. If I think back a decade, the problem for S4C was to try to do everything for everyone with one channel, and so you can tune in on a Friday evening and see something that you absolutely love, and then on a Saturday evening, there's something that you would never choose to watch, or vice versa, of course. Now, what digital does is, as we understand more and more about who's watching what and who they are, then we are able to target specific programming at specific people. So, for example, before Christmas, for the first time ever, S4C started to use the data that we've been gathering through Clic to market material at people that they would likely enjoy. So, on a Friday evening, they'd get a text to tell them that there was rugby on over the weekend, but wouldn't get a text to say that Junior Eurovision was on, if the system worked. What that means is that the main screen schedule becomes less and less important over time. I entirely agree with Magnus, I do still see an important role for linear in terms of live events and events where families sit down and watch together, contemporary stuff. But, more and more, the other material can be distributed over digital platforms. So, the first part of my response would be to say that having one linear channel is less of a burden than perhaps it was 10 years ago. The response to the second half of the question is that it's great to say, 'Now, you are free, you have all of these platforms that can connect with people.' But then you have to decide what platforms, what content and how you're going to distribute and market that content in order to make sure that people know and understand that these programmes are available. That's why things such as prominence and understanding what young people, particularly, are viewing and the kinds of platforms and formats that they like - and they do tend to be quite diverse in their viewing habits. Then there is a job for each and every one of us in understanding those patterns that people are moving towards in order to ensure that we can make the most of the technology and platforms available to us. The risk in all of this is, once again, as people become more limited in terms of how they access information because of the algorithms used, that the content of the PSBs can be cut out, such as the trend among young people to watching American material and things like that. So, no, I don't think the burden in having one linear channel is as great as it was years ago. The platforms give us an opportunity to access people in a different way, with different material, but the way that we can engage and communicate with the public is perhaps the most important thing if you get the content right.
Welsh: Mae yna ddau rhan i'r ateb i fi. Yn gyntaf, mae pethau wedi newid. Os wyf i'n meddwl nôl ddegawd, y trafferth i S4C oedd efo un sianel, roeddet ti'n trio gwneud rhywbeth i bob un, ac felly gallet ti diwnio i mewn ar nos Wener ac efallai gweld rhywbeth roeddet ti wrth dy fodd yn ei wylio ac wedyn ei droi e ymlaen nos Sadwrn a byddai rhywbeth y buaset ti byth eisiau ei weld yn dy fyw di, neu wrth i waered. Beth mae digidol yn ei wneud yw, wrth i fi ddeall mwy a mwy amboutu pwy sy'n gwylio beth a phwy ydyn nhw, dwi'n gallu targedu rhaglenni penodol at bobl penodol. Felly, fel esiampl, cyn 'Dolig am y tro cyntaf erioed, gwnaeth S4C ddechrau defnyddio'r data dŷn ni wedi bod yn ei gasglu drwy Clic i farchnata i bobl beth oedd yn dod i fyny y buasen nhw'n debyg o licio. Felly, ar nos Wener, buasen i'n cael tecst i ddweud bod rygbi ymlaen dros y penwythnos; buasen i ddim yn cael tecst i ddweud bod Junior Eurovision ymlaen os oedd y system yn gweithio. Beth mae hwnna'n meddwl yw bod amserlennu'r prif sgrin, actually yn mynd yn llai pwysig dros amser. Dwi'n hollol gytuno efo Magnus, dwi dal yn gweld rôl bwysig iawn i'r prif sgrin o gwmpas pethau byw, pethau lle mae'r teulu i gyd yn eistedd i lawr, pethau sy'n gyfoes. Ond mae mwy a mwy o'r deunyddiau eraill yn gallu cael eu dosbarthu dros lwyfannau digidol. Felly, rhan gyntaf yr ateb yw bod cael un sianel llinol yn llai o faich nac efallai'r oedd e ddegawd yn ôl. Ail hanner y cwestiwn yw mae e'n grêt i ddweud, 'Nawr mae pethau'n rhydd, mae gyda chi'r llwyfannau yma i gyd i gysylltu â phobl.' Wedyn mae'n rhaid ichi benderfynu pa lwyfannau, pa fath o gynnwys a sut i ddosbarthu a sut i farchnata a gwneud yn siŵr bod y bobl yma yn gwybod ac yn deall bod y rhaglenni yma ymlaen. Dyna pam mae pethau fel amlygrwydd, dyna pam mae deall beth mae pobl ifanc, yn enwedig, yn ei wylio a'r fath o lwyfannau a fformats maen nhw'n eu licio - ac maen nhw'n tueddu gwylio bach o bopeth. Mae yna job i bob un ohonom ni ddeall y patrymau o fel mae pobl yn dechrau mynd at i actually wneud yn siŵr ein bod ni'n gallu gwneud y mwyaf sydd yn bosib mas o'r dechnoleg a llwyfannau sydd ar gael inni. Y peryg yn hyn i gyd yw, unwaith eto, fel mae pobl yn mynd yn fwy cyfyng yn y ffordd maen nhw'n denu gwybodaeth i'w hunain achos yr algorithms sy'n tueddu cael eu defnyddio, fod y cynnyrch a'r cynnwys mae'r PSBs yn eu gwneud yn gallu cael eu torri mas, fel mae ein pobl ifanc â'r sifft at wylio pethau Americanaidd a phethau fel hynny. Felly, na, dydw i ddim yn credu bod y baich o gael un sianel llinol yn gymaint ag oedd e flynyddoedd yn ôl. Mae'r llwyfannau yn rhoi siawns inni gyffwrdd â phobl mewn ffordd wahanol, efo deunydd gwahanol, ond y ffordd dŷn ni'n gallu ymgysylltu a chyfathrebu â'r cyhoedd yw efallai'r peth pwysicaf wedyn os ydych chi'n cael y cynnwys yn iawn.