English: And chapels, indeed - many more chapels than anywhere else. Look, I think we should just first of all recognise the success of the sector right now today. We're seeing a record number of people visiting from overseas and we're seeing a record number of people visiting for across the UK, spending a record amount. And in terms of the marketing budget, yes, it's gone up by 38 per cent this year, but you can't look at marketing in isolation from the other activity that drives up the value of the sector. Our investment goes way beyond - . You have to make sure that the marketing is aligned with the product and in turn you have to invest in the product, too. So, for example, we know that one of the primary reasons people come to Wales is to experience the historic environment. In turn, for that reason, we've been investing heavily in transformational projects at some of our best and most fantastic castles and places of worship. In terms of the marketing effort, it's not just how much you spend, but also in what way you spend it - how smart you are. The traditional view that you have to spend a huge amount of money on print and broadcast advertisements is becoming increasingly redundant. Yes, there is still a call for that, but increasing in significance is the role of social media. That is far more cost-effective. In order to capture the imagination and the attention of a global marketplace, you have to have a very strong product, and you have to have a very strong marketing exercise. I have to say, if I had a tattoo for every award that the Visit Wales team has won for the marketing programme, I'd have two full sleeves by now, because they have been doing an excellent job in promoting Wales, here in the UK and abroad, and it is borne out in the figures. The figures are astonishing, and I very much welcome any discussion with Members in terms of the ideas that they may have for promoting Wales still further, at home or abroad.
Welsh: A chapeli, yn wir - llawer mwy o gapeli nag unrhyw le arall. Edrychwch, credaf yn gyntaf oll y dylem gydnabod llwyddiant y sector ar hyn o bryd heddiw. Rydym yn gweld y nifer uchaf erioed o bobl yn ymweld o wledydd tramor ac rydym yn gweld y nifer uchaf erioed o bobl yn ymweld o ledled y DU, gan wario mwy nag erioed. Ac o ran y gyllideb farchnata, ydy, mae wedi cynyddu 38 y cant eleni, ond ni allwch ystyried marchnata heb ystyried y gweithgarwch arall sy'n cynyddu gwerth y sector. Mae ein buddsoddiad yn mynd ymhell y tu hwnt i - . Mae'n rhaid i chi sicrhau bod y marchnata yn cyd-fynd â'r cynnyrch, ac yn ei dro, mae'n rhaid i chi fuddsoddi yn y cynnyrch, hefyd. Felly, er enghraifft, gwyddom mai un o'r prif resymau y mae pobl yn dod i Gymru yw er mwyn profi'r amgylchedd hanesyddol. Yn ei dro, am y rheswm hwnnw, rydym wedi bod yn buddsoddi'n sylweddol mewn prosiectau trawsnewidiol yn rhai o'n cestyll a'n mannau addoli gorau a mwyaf anhygoel. O ran yr ymdrech farchnata, nid yw'n ymwneud yn unig â faint rydych yn ei wario, ond hefyd â sut rydych yn ei wario - pa mor graff ydych chi. Mae'r gred draddodiadol fod angen i chi wario llawer iawn o arian ar hysbysebion print a darlledu yn dod yn fwyfwy amherthnasol. Oes, mae galw am hynny o hyd, ond mae pwysigrwydd rôl y cyfryngau cymdeithasol yn cynyddu. Mae hynny'n llawer mwy costeffeithiol. Er mwyn dal dychymyg a sylw marchnad fyd-eang, mae'n rhaid i chi gael cynnyrch cryf iawn, ac mae'n rhaid i chi gael ymarfer marchnata cryf iawn. Mae'n rhaid i mi ddweud, pe bai gennyf datŵ am bob gwobr y mae tîm Croeso Cymru wedi'i ennill am y rhaglen farchnata, byddai gennyf ddwy lawes lawn erbyn hyn, gan eu bod wedi bod yn gwneud gwaith rhagorol yn hyrwyddo Cymru, yma yn y DU a thramor, ac mae'r ffigurau'n dangos hynny. Mae'r ffigurau'n rhyfeddol, a chroesawaf unrhyw drafodaeth gyda'r Aelodau o ran y syniadau a allai fod ganddynt ar gyfer hyrwyddo Cymru ymhellach, gartref neu dramor.